CYBERSHOP INTERNATIONAL INC
S-1, 1997-12-19
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   As filed with the Securities and Exchange Commission on December 19, 1997

                              REGISTRATION NO 333-
================================================================================
                      SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, DC 20549
                               ----------------
                                   FORM S-1
                            REGISTRATION STATEMENT
                                     UNDER
                          THE SECURITIES ACT OF 1933
                               ----------------

                         CYBERSHOP INTERNATIONAL, INC.

            (Exact Name of Registrant as Specified in Its Charter)




<TABLE>
<S>                                       <C>                            <C>
                      DELAWARE                         7375                           13-3979226
         (State or Other Jurisdiction of   (Primary Standard Industrial   (I.R.S. Employer Identification No.)
         Incorporation or Organization)    Classification Code Number)

</TABLE>


                               ----------------

               CYBERSHOP INTERNATIONAL, INC., 130 MADISON AVENUE
                   NEW YORK, NEW YORK 10016, (212) 532-3553
         (Address, including ZIP Code, and Telephone Number, including
            Area Code, of Registrant's Principal Executive Offices)

                               ----------------

                   JEFFREY S. TAUBER, CHAIRMAN OF THE BOARD
               CYBERSHOP INTERNATIONAL, INC., 130 MADISON AVENUE
                   NEW YORK, NEW YORK 10016, (212) 532-3553
               (Name, Address, including ZIP Code, and Telephone

              Number, including Area Code, of Agent for Service)
                               ----------------
                Copies of all communications should be sent to:

         Walter M. Epstein, Esq., Rubin Baum Levin Constant & Friedman
        30 Rockefeller Plaza, New York, New York 10112, (212) 698-7700

                Robert Rosenman, Esq., Cravath, Swaine & Moore
 Worldwide Plaza, 825 Eighth Avenue, New York, New York 10019, (212) 474-1000
                               ----------------
     Approximate date of commencement of proposed sale to the public: As soon as
practicable after the effectiveness of this Registration Statement.

     If any of the securities being registered on this Form are to be offered on
a delayed or continuous  basis  pursuant to Rule 415 under the Securities Act of
1933, as amended ("Securities Act") check the following box: [ ]

     If this Form is filed to  register  additional  securities  for an offering
pursuant to Rule 462(b) under the  Securities  Act,  check the following box and
list the Securities Act registration  statement number of the earlier  effective
registration statement for the same offering: [ ]

     If this Form is a  post-effective  amendment  filed pursuant to Rule 462(c)
under the  Securities  Act,  check the following box and list the Securities Act
registration  statement number of the earlier effective  registration  statement
for the same offering: [ ] 

     If this Form is a  post-effective  amendment  filed pursuant to Rule 462(d)
under the  Securities  Act,  check the following box and list the Securities Act
registration  statement number of the earlier effective  registration  statement
for the same offering: [ ]

     If delivery of the prospectus is expected to be made pursuant to Rule 434,
check the following box: [ ]

                        CALCULATION OF REGISTRATION FEE
<TABLE>
<CAPTION>
==================================================================================================================================

                                                                                          PROPOSED MAXIMUM
            TITLE OF EACH CLASS OF              AMOUNT TO BE      PROPOSED MAXIMUM       AGGREGATE OFFERING       AMOUNT OF
         SECURITIES TO BE REGISTERED             REGISTERED    OFFERING PRICE PER UNIT      PRICE(1)(2)       REGISTRATION FEE(1)
- ---------------------------------------------------------------------------------------------------------------------------------
<S>                                            <C>            <C>                       <C>                  <C>
Common Stock, par value $.001 per share ......   2,300,000              $8.00               $18,400,000             $5,428
==================================================================================================================================
</TABLE>
(1)  Includes  300,000  shares which the  Underwriter  has an option to purchase
     from the Company to cover over-allotments, if any.
(2)  Estimated  solely for purposes of determining the registration fee pursuant
     to Rule 457(a) under the Securities Act.

     THE REGISTRANT  HEREBY AMENDS THIS  REGISTRATION  STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER  AMENDMENT  WHICH  SPECIFICALLY  STATES  THAT  THIS  REGISTRATION
STATEMENT SHALL  THEREAFTER  BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF
THE SECURITIES ACT OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME EFFECTIVE ON
SUCH DATE AS THE SECURITIES  AND EXCHANGE  COMMISSION,  ACTING  PURSUANT TO SAID
SECTION 8(A), MAY DETERMINE.
================================================================================
<PAGE>


                SUBJECT TO COMPLETION, DATED DECEMBER 19, 1997


P R O S P E C T U S

                               2,000,000 SHARES


                               [GRAPHIC OMITTED]


                         CYBERSHOP INTERNATIONAL, INC.
                                  COMMON STOCK

                                 -----------

     All the shares of Common Stock  offered  hereby are being sold by CyberShop
International,  Inc. ("CyberShop" or the "Company"). Prior to this offering (the
"Offering"),  there  has been no  public  market  for the  Common  Stock.  It is
currently estimated that the initial public offering price will be between $6.00
and $8.00 per share.  See  "Underwriting"  for  certain  factors  considered  in
determining  the  initial  public  offering  price.  The Company has applied for
quotation of the Common Stock on The Nasdaq SmallCap Market/SM/ under the symbol
"CYSP."

                                   -----------

     THE COMMON STOCK OFFERED  HEREBY  INVOLVES A HIGH DEGREE OF RISK. SEE "RISK
FACTORS" BEGINNING ON PAGE 6 OF THIS PROSPECTUS.

                                   -----------

         THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE
           SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
            COMMISSION NOR HAS THE SECURITIES AND EXCHANGE COMMISSION
               OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
                  ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY
                       REPRESENTATION TO THE CONTRARY IS 
                              A CRIMINAL OFFENSE.

================================================================================
                     PRICE TO     UNDERWRITING     PROCEEDS TO
                      PUBLIC      DISCOUNT(1)      COMPANY(2)
- --------------------------------------------------------------------------------
Per Share  ......      $              $                $
Total(3)   ......      $              $                $
================================================================================

(1) Excludes  warrants sold to C.E.  Unterberg,  Towbin (the  "Underwriter")  to
    purchase  200,000  shares of Common Stock at an exercise price equal to 110%
    of the initial public  offering price (the  "Underwriter's  Warrants").  The
    Company has agreed to indemnify the Underwriter against certain liabilities,
    including  liabilities  under the  Securities  Act of 1933,  as amended (the
    "Securities Act").

(2) Before deducting  expenses of the Offering payable by the Company  estimated
  at $       .

(3) The Company has granted the  Underwriter  an option,  exercisable  within 30
    days of the date  hereof,  to  purchase up to 300,000  additional  shares of
    Common  Stock,  on the same  terms as set forth  above,  for the  purpose of
    covering  over-allotments,  if any. If such option is exercised in full, the
    total price to public, underwriting discount and proceeds to Company will be
    $      , $        and $       , respectively. See "Underwriting."

     The  shares of Common  Stock are  offered  by the  Underwriter,  subject to
receipt and acceptance of such shares by it. The Underwriter  reserves the right
to  reject  any order in whole or in part.  It is  expected  that the  shares of
Common Stock will be ready for delivery on or about ____________, 1998.

                                  -----------

                            C.E. UNTERBERG, TOWBIN

                                _________, 1998

Information   contained  herein  is  subject  to  completion  or  amendment.   A
registration  statement  relating  to these  securities  has been filed with the
Securities  and Exchange  Commission.  These  securities may not be sold nor may
offers to buy be accepted prior to the time the registration  statement  becomes
effective.  This  prospectus  shall  not  constitute  an  offer  to  sell or the
solicitation of an offer to buy nor shall there be any sale of these  securities
in any State in which such offer,  solicitation  or sale would be unlawful prior
to registration or qualification under the securities laws of any such State.
<PAGE>


[DESCRIPTION OF CYBERSHOP HOME PAGE
The Home page  contains  direct  links,  both in graphic  and text  formats,  to
CyberShop's feature departments (Gourmet Collection,  Gift Emporium, Home Style,
and Electronics  Plus), the store directory,  the store's search engine, as well
as to featured  products and brands within the store.  The Home page also serves
to help direct users to customer  service and the  sign-in/sign-up  registration
area.]






     CERTAIN PERSONS  PARTICIPATING  IN THIS OFFERING MAY ENGAGE IN TRANSACTIONS
THAT  STABILIZE,  MAINTAIN,  OR OTHERWISE  AFFECT THE PRICE OF THE COMMON STOCK,
INCLUDING ENTERING STABILIZING BIDS, EFFECTING SYNDICATE COVERING  TRANSACTIONS,
AND  IMPOSING  PENALTY  BIDS.  FOR  A  DESCRIPTION  OF  THESE  ACTIVITIES,   SEE
"UNDERWRITING."


                          FORWARD LOOKING STATEMENTS


     The statements  contained in this Prospectus that are not historical  facts
are  forward-looking   statements.   Such  forward-looking   statements  may  be
identified by, among other things, the use of  forward-looking  terminology such
as  "believes,"  "expects,"  "may,"  "will,"  "should" or  "anticipates"  or the
negative thereof or other variations  thereon or comparable  terminology,  or by
discussions of strategy that involve risks and uncertainties. From time to time,
the  Company  or its  representatives  have  made  or may  make  forward-looking
statements,  orally  or in  writing.  Such  forward-looking  statements  may  be
included in various filings made by the Company with the Securities and Exchange
Commission (the  "Commission"),  or press releases or oral statements made by or
with the  approval of an  authorized  executive  officer of the  Company.  These
forward-looking  statements involve  predictions.  The Company's actual results,
performance or achievements  could differ  materially from the results expressed
in,  or  implied  by,  these  forward-looking  statements.  Potential  risks and
uncertainties  that could affect the Company's future operating results include,
but are not limited to, the factors set forth under "Risk Factors"  herein,  and
economic  conditions,  including  economic  conditions  related  to  the  online
commerce industry.


                              ------------------
     CyberShop-  (and its related logo) is a United  States  service mark of the
Company. The Company has filed intent to use applications with the United States
Patent and Trademark Office for the following  trademarks  and/or service marks:
CyberGift, the @home department store and Gifts Wrapped & Ready. All other trade
names, trademarks or service marks appearing in this Prospectus are the property
of their respective owners and are not the property of the Company.

<PAGE>

                              PROSPECTUS SUMMARY

     The  following  summary is qualified in its entirety by, and should be read
in conjunction  with, the more detailed  information and consolidated  financial
statements and notes thereto included elsewhere in this Prospectus.  The Company
was  incorporated  in  Delaware  in October  1997 and is the  parent  company of
CyberShop,   L.L.C.,  a  New  Jersey  limited  liability  corporation  that  was
established on December 1, 1994. In ____________, 1998 the members of CyberShop,
L.L.C.  contributed all of their membership  interests in exchange for 5,000,000
shares  of the  Common  Stock of the  Company  (the  "Contribution").  Except as
otherwise specified, all information in this Prospectus: (i) assumes no exercise
of the Underwriter's  over-allotment  option or the  Underwriter's  Warrants and
(ii) gives effect to the Contribution.  The term "Company" includes,  unless the
context otherwise requires, CyberShop International, Inc.
and CyberShop, L.L.C.

                                  THE COMPANY

     CyberShop is an online  retailer that offers over 40,000 products from more
than 400  manufacturers  through its online  stores on the  Internet and America
Online, Inc. ("AOL"). The Company seeks to provide an online shopping experience
that incorporates  traditional  department store and mail-order features into an
interactive, easy-to-use and compelling online environment.

     The  Company  believes  that  online   technology,   and  the  Internet  in
particular, is an advantageous medium for the selling of merchandise relative to
traditional retail stores and mail-order catalogs.  Leveraging online technology
and the global  reach of the  Internet,  the  online  retailing  model  provides
CyberShop with virtually unlimited online shelf space and the ability to reach a
geographically  unlimited  consumer  base,  without  the costs  associated  with
constructing traditional retail stores and distributing mail-order catalogs. The
Company's strategy is to offer quality  merchandise,  provide effective customer
service, and capitalize on the inherent economies of the online retailing model.
The Company,  which launched its Internet  store in September  1995, is still in
early stages of  development.  The Company  believes that its ability to achieve
profitability  will  depend  primarily  on  its  ability  to  increase  revenues
generated by  transactions  relating to sales of merchandise  through its online
stores. CyberShop's management team has experience in a broad range of retailing
environments,   including   department  stores,   specialty   retailing  stores,
television merchandising and direct mail.

     CyberShop's online stores are accessed at CYBERSHOP.COM on the Internet and
in the Department Store and Gift areas of the AOL Shopping Channel.  CyberShop's
online  stores  provide high  quality  color  pictures and detailed  information
relating to products that are  conveniently  organized into departments by brand
and category such as housewares,  consumer electronics,  gifts and gourmet food,
similar to those of  traditional  department  stores.  Shoppers  can search for,
browse and select products  throughout the store and place selected  merchandise
in a virtual  shopping bag that  facilitates  the process of  collecting  items,
subtotaling purchases and reaching the purchase decision. Furthermore, CyberShop
has established  strategic  relationships  with  manufacturers  which allow most
products to be rapidly  shipped  directly  from the  manufacturer.  Manufacturer
direct  shipping  enables the Company to avoid  inventory  related risks,  limit
overhead costs and provide prompt delivery.

     As part of its  marketing  strategy,  the  Company  has formed a  strategic
alliance with AOL pursuant to a marketing agreement. This agreement provides for
CyberShop  to be featured  on the AOL  Shopping  Channel as one of three  anchor
tenants within the Department  Store area and to be prominently  featured in the
Gift area. In addition,  the Company plans to establish strategic alliances with
other  online  companies  and begin a targeted  advertising  campaign to attract
additional  customers to the its online stores. The Company believes both online
and traditional  media exposure are critical to maximizing brand recognition and
driving traffic to its online stores.

     International  Data  Corporation  ("IDC"),  an independent  market research
organization,  estimates that the total value of goods and services purchased on
the Internet was $296 million in 1995, $2.6 billion in 1996 and will increase to
$220  billion  by the year  2001.  The  number of  Company  customers  grew from
approximately  2,250 at December 31, 1996 to approximately  8,900 at December 1,
1997.  The  Company  believes  it has  positioned  itself to  capitalize  on the
potential growth of online commerce by selectively  targeting  manufacturers and
other online companies with which to establish strategic relationships.

     The Company's  office is located at 130 Madison Avenue,  New York, New York
10016 and its telephone number is 212-532-3553.



                                       3
<PAGE>

                                 THE OFFERING

Common Stock offered hereby   .................   2,000,000 shares
Common Stock outstanding after the Offering  ..   7,000,000 shares (1)
Use of proceeds   .............................   The  net  proceeds   from  the
                                                  Offering  will  be used by the
                                                  Company  to  expand  marketing
                                                  and  advertising  efforts  and
                                                  potential  strategic alliances
                                                  with Internet  search  engines
                                                  and  guides,  to  develop  and
                                                  market    an    online    gift
                                                  registry, to fund payments due
                                                  to  AOL,   and   for   working
                                                  capital   and  other   general
                                                  corpo-     rate      purposes,
                                                  including   expansion  of  the
                                                  Com-     pany's      technical
                                                  infrastructure   and  possible
                                                  future strategic alliances and
                                                  acquisitions.   See   "Use  of
                                                  Proceeds."

Proposed Nasdaq SmallCap Market Symbol ........   CYSP

- ----------

(1) Excludes (i) an aggregate of 1,412,042  shares of Common Stock  reserved for
    issuance under the Company's  stock option plans of which 342,042 shares are
    issuable upon the exercise of stock options  outstanding as of September 30,
    1997 and (ii) 200,000  shares of Common Stock  issuable upon exercise of the
    Underwriter's   Warrants.   The  weighted  average  exercise  price  of  all
    outstanding  options is $1.48 per share (assuming an initial public offering
    price of $6.00 per share). See "Management,"  "Description of Capital Stock"
    and "Underwriting."


                                 RISK FACTORS

     In connection with this Offering,  prospective  investors  should carefully
consider the factors set forth under Risk Factors,  including  limited operating
history, accumulated deficit, anticipated losses, uncertainty of future results;
competition; dependence upon strategic alliances; reliance on certain suppliers;
Internet  related risks;  risk of capacity  constraints,  reliance on internally
developed  transaction-processing  systems, system development risks; management
of growth; dependence on key personnel, need for additional personnel; potential
fluctuations  in  quarterly  operating  results,  seasonality;  risk  of  system
failure;  need for additional funds;  potential  inability to protect trademarks
and  proprietary  rights;  sales  and  other  taxes,  control  of  the  company;
antitakeover  effect of certain charter  provisions;  shares eligible for future
sale;  registration rights; absence of prior public market,  possible volatility
of stock price; immediate and substantial dilution; absence of dividends; and no
specific use of certain proceeds. 


                                       4
<PAGE>

                         SUMMARY FINANCIAL INFORMATION


<TABLE>
<CAPTION>
                                         INCEPTION
                                       (DECEMBER 1,
                                       1994) THROUGH          FISCAL YEAR ENDED                 NINE MONTHS ENDED
                                       DECEMBER 31,              DECEMBER 31,                     SEPTEMBER 30,
                                      ---------------   ------------------------------   -------------------------------
                                           1994             1995             1996            1996             1997
                                      ---------------   -------------   --------------   -------------   ---------------
<S>                                   <C>               <C>             <C>              <C>             <C>
CONSOLIDATED STATEMENTS OF
OPERATIONS DATA
Revenues:
 Net sales ........................     $       0        $   18,670      $  272,560       $   57,245      $    496,150
 Manufacturer set up fees .........             0           417,365          74,325           68,325            82,435
 Other revenues ...................             0             8,800           8,500            8,500               509
                                        ---------        ----------      ----------       ----------      ------------
   Total revenues .................             0           444,835         355,385          134,070           579,094
Cost of revenues ..................             0            13,769         155,274           30,680           355,602
                                        ---------        ----------      ----------       ----------      ------------
Gross profit ......................             0           431,066         200,111          103,390           223,492
Selling, general and administrative
 expenses .........................        47,543           772,744       1,011,257          419,714         1,323,115
                                        ---------        ----------      ----------       ----------      ------------
Loss from operations ..............       (47,543)         (341,678)       (811,146)        (316,324)       (1,099,623)
Net loss(1) .......................     $ (47,458)       $ (335,656)     $ (807,932)      $ (315,597)     $ (1,084,328)
                                        =========        ==========      ==========       ==========      ============
Net loss per share ................                                      $     (.17)                      $       (.21)
                                                                         ==========                       ============
Pro forma weighted average shares
 outstanding ......................                                       4,755,308                          5,257,683
</TABLE>


<TABLE>
<CAPTION>
                                      AS OF SEPTEMBER 30, 1997
                                    ----------------------------
                                      ACTUAL      AS ADJUSTED(2)
                                    ----------   ---------------
<S>                                 <C>          <C>
CONSOLIDATED BALANCE SHEET DATA
Cash and cash equivalents .......    $764,273      $11,399,273
Working capital .................     733,484       11,368,484
Total assets ....................     968,009       11,603,009
Stockholders' equity ............     864,069       11,499,069
</TABLE>


- ----------

(1) The Company was an L.L.C.  and as a result was treated as a partnership  for
    both Federal and state income tax purposes for all periods from  December 1,
    1994  through  September  30,  1997.  The net loss of the business for those
    periods was included in the individual tax returns of the stockholders.  Had
    the Company  been  subject to Federal and state  corporate  tax rates as a C
    Corporation,  the pro  forma  benefit  for  income  taxes  would  have  been
    ($323,173)  and ($433,731) for the year ended December 31, 1996 and the nine
    months ended  September 30, 1997,  respectively.  The pro forma net loss per
    share would have been ($.10) and ($.12) for the year ended December 31, 1996
    and the nine months ended September 30, 1997, respectively.

(2) Adjusted to give effect to the sale by the  Company of  2,000,000  shares of
    Common Stock offered hereby at an assumed  initial public  offering price of
    $6.00 per share and after deducting  estimated Offering expenses,  including
    the underwriting discounts and commissions. See "The Company," "Management's
    Discussion and Analysis of Financial  Condition and Results of  Operations,"
    "Use of Proceeds" and "Capitalization."



                                       5
<PAGE>

                                 RISK FACTORS

     In  addition  to  the  other  information  contained  in  this  Prospectus,
investors should carefully  consider the following risk factors before making an
investment decision concerning the Common Stock.


LIMITED OPERATING HISTORY; ACCUMULATED DEFICIT; ANTICIPATED LOSSES; UNCERTAINTY
OF FUTURE RESULTS

     The Company was in a test period from its  inception in December 1994 until
it commenced its  operations in September  1995 and is still in the early stages
of  development.  Accordingly,  the Company has a limited  operating  history on
which  to base an  evaluation  of its  business  and  prospects.  The  Company's
prospects  must be considered in light of the risks,  expenses and  difficulties
frequently  encountered  by  companies  in their  early  stage  of  development,
particularly  companies  in new and  rapidly  evolving  markets  such as  online
commerce. To address these risks, the Company must, among other things, continue
to expand its manufacturer  channels and buyer resources,  manage pricing risks,
maintain its customer  base and attract  significant  numbers of new  customers,
respond to  competitive  developments,  implement and  successfully  execute its
business  and   marketing   strategy,   continue  to  develop  and  upgrade  its
technologies  and  retailing  services and  commercialize  products and services
incorporating   such   technologies,   continue   to  develop  and  upgrade  its
transaction-processing  systems,  improve its website, provide superior customer
service  and order  fulfillment,  and  attract,  retain and  motivate  qualified
personnel.  There can be no  assurance  that the Company will be  successful  in
addressing  such risks,  and the failure to do so could have a material  adverse
effect on the Company.  Since  inception,  the Company has incurred  significant
losses,  and as of September 30, 1997 had an accumulated  deficit of $2,275,374.
Achieving profitability given the Company's planned operations depends primarily
upon the  Company's  ability to  generate  and sustain  substantially  increased
revenue levels. As a result, the Company believes that it will incur substantial
operating  losses for the foreseeable  future.  In view of the rapidly  evolving
nature of the Company's business and its limited operating history,  the Company
believes that  period-to-period  comparisons  of its  operating  results are not
necessarily  meaningful and should not be relied upon as an indication of future
performance.  See "Management's  Discussion and Analysis of Financial  Condition
and Results of Operations."

     The Company's  current and future  expense  levels are based largely on its
planned operations and estimates of future revenues. Sales and operating results
generally  depend on the volume  of,  timing of and  ability  to fulfill  orders
received,  which  are  difficult  to  forecast.   Accordingly,  any  significant
shortfall in revenues in relation to the Company's  planned  expenditures  would
have an immediate adverse effect on the Company. See "Business." 

COMPETITION

     The  online  commerce  market  is  new,   rapidly  evolving  and  intensely
competitive.  The Company  expects  competition in the online commerce market to
intensify  in the  future.  Barriers to entry are  minimal,  and current and new
competitors  can launch new sites at a relatively  low cost.  In  addition,  the
retail  shopping  industry is intensely  competitive.  The Company  currently or
potentially  competes with a variety of other companies,  including  traditional
stores,  non-traditional  retailers, such as television retailers and mail order
catalogs,  and other online retailers.  Competitive pressures created by any one
of these companies, or by the Company's competitors  collectively,  could have a
material adverse effect on the Company. 

     The Company believes that the principal  competitive  factors in its market
are brand recognition,  selection,  personalized services,  convenience,  price,
accessibility,  customer  service,  quality  of search  tools,  quality  of site
content, and reliability and speed of fulfillment. Many of the Company's current
and potential  competitors  have longer  operating  histories,  larger  customer
bases, greater brand recognition and significantly greater financial,  marketing
and other  resources  than the Company.  In addition,  online  retailers  may be
acquired  by,  receive   investments   from  or  enter  into  other   commercial
relationships with larger,  well-established and well-financed  companies as use
of the Internet and other online  services  increases.  Certain of the Company's
competitors  may be  able  to  secure  merchandise  from  manufacturers  on more
favorable  terms,   devote  greater   resources  to  marketing  and  promotional
campaigns,  adopt more aggressive pricing or inventory availability policies and
devote substantially more resources to


                                       6
<PAGE>

website and systems  development  than the Company.  Increased  competition  may
result in reduced operating margins, loss of market share and a diminished brand
franchise.  There can be no  assurance  that the Company will be able to compete
successfully against current and future competitors,  and competitive  pressures
faced by the Company may have a material adverse effect on the Company. Further,
as a strategic response to changes in the competitive  environment,  the Company
may from time to time make certain  pricing,  service or marketing  decisions or
acquisitions  that could  have a material  adverse  effect on the  Company.  New
technologies  and the  expansion  of  existing  technologies  may  increase  the
competitive pressures on the Company. See "Business --Competition."

DEPENDENCE UPON STRATEGIC ALLIANCES

     The Company relies on certain  strategic  alliances to attract  shoppers to
purchase its  products.  The Company has entered into a strategic  alliance with
AOL  pursuant  to a  marketing  agreement.  The  Company's  ability to  generate
revenues from online commerce  depends,  among other things,  upon the increased
traffic,  purchases,  advertising and  sponsorships  that the Company  generates
through its  strategic  alliance  with AOL.  The  Company's  agreement  with AOL
terminates  on December 31, 1998.  There can be no assurance  that the Company's
relationship  with AOL will be extended beyond its initial term or on what terms
such relationship will be extended. In addition, the Company is seeking to enter
into  long-term  exclusive  marketing  agreements  with  several of the  largest
Internet  search  engines and guides,  as well as entering into other  strategic
alliances.  There can also be no assurance that additional third-party alliances
will be available to the Company on acceptable  commercial  terms or at all. The
Company's  inability  to enter into new  strategic  alliances or to maintain its
existing  strategic  alliances  could  have a  material  adverse  effect  on the
Company. See "Business -- Strategic Alliances." 

RELIANCE ON CERTAIN SUPPLIERS

     Suppliers  for the  Company's  online stores  include  manufacturers  and a
limited  number of  distributors.  The  Company  purchases  the  majority of its
products  from  45  manufacturers,  which  accounted  for  65% of the  Company's
purchases  during  the  nine  months  ended  September  30,  1997.  The  Company
warehouses  limited inventory during certain holiday and gift giving periods and
relies on rapid fulfillment from these  manufacturers and warehouses.  There can
be no assurance that the Company's current  manufacturers  will continue to sell
merchandise  to the Company on current terms or that the Company will be able to
establish new or extend current manufacturer relationships to ensure acquisition
of  merchandise  in a timely and efficient  manner and on acceptable  commercial
terms. Loss of these  relationships  could have a material adverse effect on the
Company.  The Company  also relies on most of its  manufacturers  to process and
ship merchandise directly to customers. The Company has limited control over the
shipping  procedures of its manufacturers,  and shipments by these manufacturers
have at times been  subject to delays.  Although  most  merchandise  sold by the
Company carries a warranty  supplied by the  manufacturer and the Company is not
obligated to accept  merchandise  returns,  the Company  provides a 30-day money
back guarantee.  If the quality of service provided by such manufacturers  falls
below a satisfactory  standard or if the Company's  level of returns exceeds its
expectations,  the Company will be materially adversely affected.  See "Business
- -- Manufacturer Relationships." 

INTERNET RELATED RISKS

     Dependence on Continued Growth of Online Commerce

     The  Company's  future  revenues  and  future  profits  are   substantially
dependent  upon the  widespread  acceptance  and use of the  Internet and online
services as an effective  medium of commerce by  consumers.  Rapid growth in the
use of and  interest in the Internet  and online  services  like AOL is a recent
phenomenon,  and there can be no assurance that acceptance and use will continue
to develop  or that a  sufficiently  broad base of  consumers  will  adopt,  and
continue to use,  the  Internet  and online  services  as a medium of  commerce.
Demand and market acceptance for recently  introduced services and products over
the Internet are subject to a high level of  uncertainty.  The Company relies on
consumers who have  historically  used traditional means of commerce to purchase
merchandise. For the Company to be 


                                       7
<PAGE>

successful,  these  consumers  must accept and utilize  novel ways of conducting
business and exchanging  information.  Moreover,  critical issues concerning the
commercial use of the Internet, such as ease of access,  security,  reliability,
cost and  quality of  service,  remain  unresolved  and may affect the growth of
Internet use or the attractiveness of conducting commerce online.

     In  addition,  the  Internet  and online  services may not be accepted as a
viable  commercial  marketplace for a number of reasons,  including  potentially
inadequate  development  of the  necessary  network  infrastructure  or  delayed
development of enabling technologies and performance improvements. To the extent
that the Internet and online services continue to experience significant growth,
there can be no  assurance  that the  infrastructure  of the Internet and online
services will prove adequate to support increased user demands. In addition, the
Internet  or online  services  could lose their  viability  due to delays in the
development  or  adoption  of new  standards  and  protocols  required to handle
increased  levels  of  Internet  or  online  service  activity.  Changes  in  or
insufficient availability of telecommunications services to support the Internet
or online  services  also could result in slower  response  times and  adversely
affect usage of the Internet and online  services  generally  and the Company in
particular. If use of the Internet and online services does not continue to grow
or grows more slowly than expected,  if the  infrastructure for the Internet and
online  services does not  effectively  support growth that may occur, or if the
Internet and online services do not become a viable commercial marketplace,  the
Company would be materially adversely affected. See "Business -- Online Shopping
Industry." 

     Online Commerce Security Risks

     The Company relies on encryption  and  authentication  technology  licensed
from third  parties to provide the  security  and  authentication  necessary  to
effect secure transmission of confidential information,  such as customer credit
card numbers.  There can be no assurance that advances in computer capabilities,
new  discoveries in the field of  cryptography,  or other events or developments
will not result in a compromise or breach of the algorithms  used by the Company
to protect customer  transaction data. Any compromise of the Company's  security
could have a material adverse effect on the Company and its reputation.  A party
who is able to circumvent the Company's  security measures could  misappropriate
proprietary information or cause interruptions in the Company's operations.  The
Company may be required to expend  significant  capital and other  resources  to
protect against such security  breaches or to alleviate  problems caused by such
breaches.   To  the  extent  that  activities  of  the  Company  or  third-party
contractors  involve the storage and  transmission  of proprietary  information,
such as credit  card  numbers,  security  breaches  could  damage the  Company's
reputation  and expose the Company to a risk of loss or litigation  and possible
liability  which  could  have a  material  adverse  effect on the  Company.  See
"Business -- Technology."

     Governmental Regulation and Legal Uncertainties

     The Company is not currently  subject to direct  regulation by any domestic
or foreign governmental agency, other than regulations  applicable to businesses
generally,  and laws or  regulations  directly  applicable  to  access to online
commerce.  However, due to the increasing popularity and use of the Internet and
other online services,  it is possible that a number of laws and regulations may
be adopted with respect to the Internet or other online services covering issues
such  as  user  privacy,  pricing,  content,   copyrights,   distribution,   and
characteristics  and quality of products and services.  Furthermore,  the growth
and  development  of the market for online  commerce  may prompt more  stringent
consumer  protection laws that may impose additional  burdens on those companies
conducting  business online.  The adoption of any additional laws or regulations
may decrease the growth of the Internet or other online  services,  which could,
in turn,  decrease  the demand  for the  Company's  products  and  services  and
increase the  Company's  cost of doing  business,  or otherwise  have an adverse
effect on the Company.  Moreover,  the  applicability  to the Internet and other
online services of existing laws in various jurisdictions  governing issues such
as property  ownership,  sales and other taxes and personal privacy is uncertain
and may take  years  to  resolve.  In  addition,  as the  Company's  service  is
available over the Internet in multiple states and foreign countries, and as the
Company  sells  to  numerous  consumers  residing  in such  states  and  foreign
countries,  such jurisdictions may claim that the Company is required to qualify
to do business as a foreign corporation in each such state and foreign country.
The Company is qualified to do business in



                                       8
<PAGE>

only two states, and failure by the Company to qualify as a foreign  corporation
in a  jurisdiction  where it is required  to do so could  subject the Company to
taxes and  penalties  for the failure to qualify.  Any such new  legislation  or
regulation,  the application of laws and regulations  from  jurisdictions  whose
laws do not currently  apply to the Company's  business,  or the  application of
existing laws and  regulations  to the Internet and other online  services could
have a material adverse effect on the Company.

     Liability for Information Retrieved from the Internet

     Due to  the  fact  that  material  may  be  downloaded  from  websites  and
subsequently  distributed  to others,  there is a potential  that claims will be
made against the Company for negligence,  copyright or trademark infringement or
other theories  based on the nature and content of such  material.  Although the
Company carries general  liability  insurance,  the Company's  insurance may not
cover  potential  claims of this type or may not be  adequate to cover all costs
incurred  in defense of  potential  claims or to  indemnify  the Company for all
liability that may be imposed.  Any costs or imposition of liability that is not
covered by insurance or in excess of  insurance  coverage  could have a material
adverse effect on the Company. 

RISK OF CAPACITY CONSTRAINTS; RELIANCE ON INTERNALLY DEVELOPED
TRANSACTION-PROCESSING SYSTEMS; SYSTEM DEVELOPMENT RISKS

     The satisfactory performance, reliability and availability of the Company's
store on the Internet, transaction-processing systems and network infrastructure
are critical to the Company's  reputation  and its ability to attract and retain
customers and maintain adequate customer service levels.  The Company's revenues
depend on the number of visitors  who shop at its store on the  Internet and the
volume  of orders it  fulfills.  Any  system  interruptions  that  result in the
unavailability  of  the  Company's  store  on  the  Internet  or  reduced  order
fulfillment   performance  would  reduce  the  volume  of  goods  sold  and  the
attractiveness of the Company's product  offerings.  The Company has experienced
periodic  system  interruptions,  which it believes  will continue to occur from
time to time.

     There may be a  significant  need to upgrade the capacity of the  Company's
store on the Internet in order to handle thousands of simultaneous shoppers. The
Company's  inability to add  additional  software and hardware or to develop and
upgrade  further  its  existing  technology,  transaction-processing  systems or
network  infrastructure  to  accommodate  increased  traffic on its store on the
Internet or increased  sales volume through its  transaction-processing  systems
may cause unanticipated system disruptions,  slower response times,  degradation
in  levels  of  customer  service  and  impaired  quality  and  speed  of  order
fulfillment, any of which could have a material adverse effect on the Company.
See "Business -- Technology."

RISK OF SYSTEM FAILURES

     The Company's  success,  in particular its ability to successfully  receive
and fulfill orders and provide high-quality customer service, largely depends on
the efficient  and  uninterrupted  operation of its computer and  communications
hardware systems.  The Company's systems and operations are vulnerable to damage
or  interruption  from fire,  flood,  power  loss,  telecommunications  failure,
break-ins, earthquake and similar events. The Company presently has very limited
redundant systems.  It does not have a formal disaster recovery plan and carries
limited  business  interruption  insurance to  compensate it for losses that may
occur.  Despite the  implementation of network security measures by the Company,
its servers are vulnerable to computer viruses, physical or electronic break-ins
and similar disruptions, which could lead to interruptions, delays, loss of data
or the inability to accept and fulfill customer orders. In addition, the Company
relies on transaction  processing systems operated by AOL to receive and fulfill
orders  in its AOL  stores.  Disruptions  or  failures  in the  AOL  transaction
processing  system  could have a material  adverse  effect on the  Company.  The
Company's AOL stores are also  vulnerable to AOL system-wide  interruptions  and
failures.  The  occurrence of any of the  foregoing  risks could have a material
adverse effect on the Company. See "Business -- Facilities" and "-- Technology."

MANAGEMENT OF GROWTH

     To manage the expected growth of its operations and personnel,  the Company
will be required to improve  existing and implement new  transaction-processing,
operational and financial systems, procedures and controls, and to expand, train
and manage its already growing employee base. Further, the


                                       9
<PAGE>

Company will be required to maintain and expand its  relationships  with various
merchandise  manufacturers,  distributors,  Internet  and other  online  service
providers and other third parties  necessary to the Company's  business.  If the
Company is unable to manage growth  effectively,  the Company will be materially
adversely  affected.  See  "Management's  Discussion  and  Analysis of Financial
Condition and Results of Operations" and "Business -- Employees."

DEPENDENCE ON KEY PERSONNEL; NEED FOR ADDITIONAL PERSONNEL

     The  Company's  performance  is  substantially  dependent on the  continued
services  and  on the  perfORmance  of  its  senior  management  and  other  key
personnel,  particularly  Jeffrey S.  Tauber,  its  President,  Chief  Executive
Officer and Chairman of the Board. The Company's performance also depends on the
Company's  ability to retain and motivate its other  officers and key employees.
The loss of the services of any of its executive officers or other key employees
could have a material  adverse effect on the Company.  The Company does not have
long-term  employment  agreements  with any of its key personnel.  The Company's
future success also depends on its ability to identify,  attract,  hire,  train,
retain and  motivate  other highly  skilled  technical,  managerial,  editorial,
merchandising,  marketing and customer service  personnel.  Competition for such
personnel  is intense,  and there can be no  assurance  that the Company will be
able to  successfully  attract,  assimilate  or  retain  sufficiently  qualified
personnel which could have a material adverse effect on the Company.
See "Business -- Employees" and "Management."

POTENTIAL FLUCTUATIONS IN QUARTERLY OPERATING RESULTS; SEASONALITY

     The Company  expects to experience  significant  fluctuations in its future
quarterly  operating  results  due to a variety  of  factors,  many of which are
outside the Company's  control.  Factors that may adversely affect the Company's
quarterly  operating  results  include,  without  limitation,  (i) the Company's
ability to retain existing customers, attract new customers at a steady rate and
maintain  customer  satisfaction,  (ii) the mix of products sold by the Company,
(iii) the  announcement or  introduction of new sites,  services and products by
the Company and its competitors, (iv) price competition in the industry, (v) the
level  of use of the  Internet  and  online  services  and  increasing  consumer
acceptance  of the  Internet  and other  online  services  for the  purchase  of
consumer  products  such as those  offered by the  Company,  (vi) the  Company's
ability to upgrade and develop  its systems and  infrastructure  and attract new
personnel in a timely and  effective  manner,  (vii) the level of traffic on the
Company's website,  (viii) technical  difficulties,  system downtime or Internet
brownouts,   (ix)  the  amount  and  timing  of  operating   costs  and  capital
expenditures  relating to expansion of the Company's  business,  operations  and
infrastructure, (x) the implementation of strategic alliances, (xi) the level of
merchandise returns experienced by the Company,  (xii) governmental  regulation,
and (xiii) general economic  conditions and economic  conditions specific to the
Internet and online commerce.

     The Company  expects that it will  experience  seasonality in its business,
reflecting  a  combination  of  seasonal  fluctuations  in  Internet  usage  and
traditional retail seasonality patterns. Internet usage and the rate of Internet
growth may be  expected  to decline  during the  summer.  Further,  sales in the
traditional  retail  industry are  significantly  higher in the fourth  calendar
quarter of each year than in the preceding three quarters.  Due to the foregoing
factors, in one or more future quarters the Company's operating results may fall
below the expectations of securities analysts and investors.  In such event, the
trading price of the Common Stock would likely be materially adversely affected.
See "Management's  Discussion and Analysis of Financial Condition and Results of
Operations."

NEED FOR ADDITIONAL FUNDS

     Based on current  levels of  operations  and  planned  growth,  the Company
anticipates  that its existing capital  resources,  together with cash generated
from  operations and the proceeds of this  Offering,  will enable it to maintain
its  operations  for at least 12 months  from the date of this  Prospectus.  The
Company  may  require  additional  funds to  sustain  and  expand  its sales and
marketing   activities   and  its  strategic   alliances,   particularly   if  a
well-financed  competitor emerges or if there is a shift in the type of Internet
services that are developed and ultimately receive customer acceptance. Adequate
funds for these and other purposes on terms  acceptable to the Company,  whether
through additional equity


                                       10
<PAGE>


financing,  debt financing or other sources, may not be available when needed or
may result in significant dilution to existing stockholders.  The Company's lack
of tangible  assets to pledge  could  prevent the Company  from  establishing  a
source for additional  financing.  There can be no assurance that such financing
will be available in amounts or on terms  acceptable to the Company,  if at all.
The inability to obtain  sufficient  funds from operations and external  sources
would have a material  adverse effect on the Company.  See "Use of Proceeds" and
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations -- Liquidity and Capital Resources." 

POTENTIAL INABILITY TO PROTECT TRADEMARKS AND PROPRIETARY RIGHTS

     The  Company's  performance  and  ability to  compete  are  dependent  to a
significant  degree on its  proprietary  technology.  The  Company  regards  its
copyrighted  material,  service  marks,  trademarks,  trade  secrets and similar
intellectual  property as critical to its success,  and relies on trademark  and
copyright  law,  trade secret  protection  and  confidentiality  and/or  license
agreements  with its  employees,  customers,  partners and others to protect its
proprietary rights. The Company has the registered service mark CyberShop in the
United States. There can be no assurance that the Company will be able to secure
significant protection for these trademarks.  It is possible that competitors of
the Company or others will adopt product or service names similar to "CyberShop"
and the Company's other  trademarks,  thereby impeding the Company's  ability to
build brand identity and possibly leading to customer  confusion.  The inability
of the Company to protect the name "CyberShop"  adequately would have a material
adverse effect on the Company. The Company generally has entered into agreements
containing  confidentiality and non-disclosure provisions with its employees and
consultants and limits access to and distribution of its software, documentation
and other  proprietary  information.  There can be no  assurance  that the steps
taken by the Company will prevent  misappropriation  of its  technology  or that
agreements  entered into for that purpose will be  enforceable.  Notwithstanding
the precautions taken by the Company,  it might be possible for a third party to
copy or otherwise  obtain and use the  Company's  software or other  proprietary
information without authorization or to develop similar software  independently.
Policing unauthorized use of the Company's technology is difficult, particularly
because the global  nature of the  Internet  makes it  difficult  to control the
ultimate destination or security of software or other data transmitted. The laws
of other  countries may afford the Company little or no effective  protection of
its intellectual  property.  Effective  trademark,  service mark,  copyright and
trade  secret  protection  may not be  available  in every  country in which the
Company's  products and services are made available online.  In the future,  the
Company may also need to file  lawsuits to enforce  the  Company's  intellectual
property rights, protect the Company's trade secrets, and determine the validity
and  scope  of the  proprietary  rights  of  others.  Such  litigation,  whether
successful or unsuccessful,  could result in substantial  costs and diversion of
resources, which could have a material adverse effect on the Company.

     The Company also relies on a variety of  technology  that it licenses  from
third parties,  including its database and Internet  server  software,  which is
used  in the  Company's  website  to  perform  key  functions.  There  can be no
assurance  that these  third  party  technology  licenses  will  continue  to be
available  to the  Company  on  commercially  reasonable  terms.  The loss of or
inability  of the  Company  to  maintain  or  obtain  upgrades  to any of  these
technology  licenses  could  result  in  delays in  completing  its  proprietary
software  enhancements and new developments until equivalent technology could be
identified,  licensed or developed and integrated.  Any such delays would have a
material   adverse   effect  on  the  Company.   See   "Business  --  Technology
- --Proprietary Technology." 

SALES AND OTHER TAXES

     Except in certain  limited  cases,  the Company does not currently  collect
sales or other  similar  taxes for shipments of goods into states other than New
York and New Jersey.  However,  one or more states may seek to impose  sales tax
collection  obligations on out-of-state  companies,  such as the Company,  which
engage in online commerce.  In addition,  any new operation in states outside of
New York and New Jersey could subject  shipments into such states to state sales
taxes under current or future laws. A successful assertion by one or more states
or any foreign  country that the Company  should collect sales or other taxes on
the sale of  merchandise  could have a material  adverse  effect on the Company.



                                       11
<PAGE>

CONTROL OF THE COMPANY

     Immediately  upon completion of this Offering,  approximately  49.4% of the
outstanding  Common Stock will be beneficially  owned by Jeffrey S. Tauber,  the
Company's  President,  Chief  Executive  Officer and Chairman of the Board,  and
members of Mr. Tauber's family (47.3% if the over-allotment  option is exercised
in full). As a result, upon completion of this Offering,  the Tauber family will
be able to elect the Company's  directors,  amend the Company's  Certificate  of
Incorporation or By-Laws,  or effect a merger, sale of assets or other corporate
transaction.  The extent of  ownership  by the  Tauber  family may also have the
effect of  preventing  a change in control  of the  Company  or  discouraging  a
potential acquirer from making a tender offer or otherwise  attempting to obtain
control of the Company, which in turn could have an adverse effect on the market
price  of  the  Common  Stock.  See  "Management,"  "Certain  Transactions"  and
"Principal Stockholders." 

ANTITAKEOVER EFFECT OF CERTAIN CHARTER PROVISIONS

     The  Company's  Board of Directors  will have the  authority to issue up to
5,000,000  shares  of  Preferred  Stock  and to  determine  the  price,  rights,
preferences,  privileges and  restrictions,  including  voting rights,  of those
shares without any further vote or action by the stockholders. The rights of the
holders of Common  Stock will be subject to, and may be  adversely  affected by,
the  rights of the  holders  of any  Preferred  Stock  that may be issued in the
future.  The  issuance  of  Preferred  Stock may have the  effect  of  delaying,
deferring  or  preventing  a change in control of the  Company  without  further
action by the  stockholders and may adversely affect the voting and other rights
of the holders of Common Stock. The Company has no present plans to issue shares
of Preferred Stock. Further,  certain provisions of the Company's Certificate of
Incorporation  and By-Laws and Delaware law could delay or make more difficult a
merger, tender offer or proxy contest involving the Company.
See "Description of Capital Stock."

SHARES ELIGIBLE FOR FUTURE SALE; REGISTRATION RIGHTS

     After the  completion of this  Offering,  7,000,000  shares of Common Stock
will be  outstanding.  Of such  shares,  the  2,000,000  shares of Common  Stock
offered  hereby will be  tradeable  without  restriction  by persons  other than
"affiliates"  of the Company.  The  remaining  5,000,000  shares of Common Stock
which will be outstanding after this Offering are "restricted securities" within
the  meaning  of Rule 144  under the  Securities  Act,  and may not be  publicly
resold,  except  in  compliance  with  the  registration   requirements  of  the
Securities  Act or pursuant to an exemption  from  registration,  including that
provided by Rule 144 promulgated under the Securities Act. The Company,  and all
of its directors, officers, existing stockholders and option holders have agreed
to "lock-up" arrangements under which they may not offer to sell, sell, contract
to  sell,  pledge,  or  otherwise  dispose  of any  shares  of  Common  Stock or
securities  convertible  into or  exercisable or  exchangeable  for Common Stock
without  the prior  written  consent  of the  Underwriter,  subject  to  certain
exceptions,  for a period of one year  after the date of this  Prospectus.  Upon
expiration of the one year period,  1,545,134 shares held by non-affiliates will
be  saleable  pursuant  to Rule  144(k) and  3,796,908  shares  will be saleable
pursuant  to Rule 144 and Rule 701  promulgated  under the  Securities  Act.  In
addition,  certain  stockholders  of the Company are entitled to both demand and
piggyback  registration  rights with respect to 829,856  shares of Common Stock.
Upon  completion of the Offering,  the Company will sell to the  Underwriter the
Underwriter's  Warrants which are exercisable  from ______,  1999 until _______,
2004 and which require that the Company register the Common Stock for which such
Underwriter's  Warrants  are  exercisable  within one year from the date hereof.
Sales of substantial  amounts of Common Stock, or the perception that such sales
could occur,  could adversely  affect the prevailing  market price of the Common
Stock.  See  "Description  of Capital  Stock --  Registration  Rights,"  "Shares
Eligible for Future Sale" and "Underwriting." 

ABSENCE OF PRIOR PUBLIC MARKET; POSSIBLE VOLATILITY OF STOCK PRICE

     Prior to this  Offering,  there has been no public  market  for the  Common
Stock.  The Company  has  applied for listing of the Common  Stock on The Nasdaq
SmallCap  Market under the trading  symbol "CYSP".  The initial public  offering
price will be determined through negotiations between the Com- 


                                       12
<PAGE>

pany and the Underwriter,  and may not be indicative of the market price for the
Common  Stock after the  completion  of this  Offering.  Among the factors to be
considered  in  determining  the  initial  public  offering  price  will  be the
Company's  record of operations,  its current  financial  condition,  its future
prospects,  the market for its products,  the experience of its management,  the
economic conditions of the Company's industry in general,  the general condition
of the equity securities  market, the demand for similar securities of companies
considered   comparable  to  the  Company  and  other  relevant   factors.   See
"Underwriting."

     The trading  price of the Common Stock is likely to be highly  volatile and
could be subject to wide  fluctuations  in response to factors such as actual or
anticipated   variations  in  quarterly  operating  results,   announcements  of
technological innovations,  new sales formats or new products or services by the
Company  or its  competitors,  changes  in  financial  estimates  by  securities
analysts,  conditions or trends in the Internet and online commerce  industries,
changes in the market  valuations of other  Internet,  online  service or retail
companies,  announcements by the Company of significant acquisitions,  strategic
partnerships, joint ventures or capital commitments,  additions or departures of
key personnel,  sales of Common Stock and other events or factors, many of which
are beyond the Company's control. In addition,  the stock market in general, and
The Nasdaq  SmallCap Market and the market for  Internet-related  and technology
companies in particular,  has experienced  extreme price and volume fluctuations
that have often been unrelated or disproportionate to the operating  performance
of such  companies.  These broad market and industry  factors may materially and
adversely  affect  the  market  price of the  Common  Stock,  regardless  of the
Company's operating performance. 

IMMEDIATE AND SUBSTANTIAL DILUTION

     Purchasers  of the  2,000,000  shares of Common Stock  offered  hereby will
experience immediate and substantial dilution in the net tangible book value per
share of $4.36 at an assumed  initial  public  offering price of $6.00 per share
and  after  deducting  estimated  underwriting  discounts  and  commissions  and
Offering expenses. In addition, as of September 30, 1997, the Company has issued
options  to  purchase  342,042  shares  of Common  Stock.  If such  options  are
exercised  in full  (assuming  an  initial  public  offering  price of $6.00 per
share),  there would be no change in the dilution in the net tangible book value
per share. See "Dilution." 

ABSENCE OF DIVIDENDS

     The Company has never  declared or paid any  dividends  on the Common Stock
and does not  anticipate  paying any cash  dividends  on the Common Stock in the
foreseeable future. See "Dividend Policy."

NO SPECIFIC USE OF CERTAIN PROCEEDS

     Except for  approximately  $3,700,000,  the Company has not  designated any
specific use for the net proceeds  from the sale by the Company of the 2,000,000
shares of Common Stock offered hereby. The Company expects to use the portion of
the net proceeds not designated for any specific use  (approximately  $6,935,000
million,  or $8,609,000  million if the Underwriter's  over-allotment  option is
exercised in full (assuming an initial public  offering price of $6.00 per share
and after deducting the estimated underwriting discount and Offering expenses)),
for general  corporate  purposes,  including working capital to fund anticipated
operating  losses and capital  expenditures.  The Company may use an unspecified
portion of the net  proceeds to acquire or invest in  complementary  businesses,
products  and   technologies.   The  Company  has  no  present   understandings,
commitments  or  agreements  with  respect  to any  acquisition  or  investment.
Accordingly,  management will have  significant  flexibility in applying the net
proceeds  of this  Offering.  The  failure  of  management  to apply  such funds
effectively  could have a material  adverse  effect on the Company.  See "Use of
Proceeds." 


                                       13
<PAGE>

                                USE OF PROCEEDS

     The net  proceeds to the Company from the sale of the  2,000,000  shares of
Common Stock offered  hereby,  at an assumed  initial  public  Offering price of
$6.00 per  share  and  after  deducting  estimated  underwriting  discounts  and
commissions and offering expenses, are estimated to be approximately $10,635,000
(approximately  $12,309,000  if  the  Underwriter's   over-allotment  option  is
exercised in full).  The net  proceeds  from this  Offering  will be used by the
Company as follows: approximately $2,450,000 to expand marketing and advertising
efforts and  potential  strategic  alliances  with Internet  search  engines and
guides;  approximately  $750,000 to develop and market an online gift  registry;
approximately  $500,000  to fund  payments  due to AOL  pursuant  to a marketing
agreement  with AOL;  and the  balance for  working  capital  and other  general
corporate   purposes,   including   expansion   of   the   Company's   technical
infrastructure  and possible future strategic  alliances and  acquisitions.  See
"Risk Factors -- No Specific Use of Certain Proceeds" and "Business." 

     From  time to  time,  in the  ordinary  course  of  business,  the  Company
evaluates possible acquisitions of, or investments in, businesses,  products and
technologies  that are  complementary to those of the Company.  A portion of the
net proceeds may  therefore be used to fund  acquisitions  or  investments.  The
Company currently has no arrangements,  agreements or understandings, and is not
engaged  in  active  negotiations,  with  respect  to any  such  acquisition  or
investment.

     Pending the application of the net proceeds from this Offering, the Company
intends   to  invest  the  net   proceeds   in   short-term,   investment-grade,
interest-bearing  instruments or money market funds. To the extent  necessary to
avoid being subject to the registration  requirements of the Investment  Company
Act of 1940,  as amended,  the Company would invest the balance in United States
Treasury  obligations.  Returns on such  investments may be less than those that
might otherwise result if the Company were able to use such funds immediately in
its operations.

                                DIVIDEND POLICY

     The Company has never  declared or paid any  dividends on its Common Stock.
The Company does not anticipate  paying any dividends on the Common Stock in the
foreseeable  future and  intends to retain  all  available  funds for use in the
operation and  development  of its business.  The Board of Directors  intends to
review the Company's dividend policy from time to time. Any payment of dividends
in the future will be at the  discretion  of the Board of Directors  and will be
dependent on the earnings and  financial  requirements  of the Company and other
factors,  including restrictions imposed by the Delaware General Corporation Law
("GCL") on the  payment  of  dividends,  and such other  factors as the Board of
Directors deems relevant. 



                                       14
<PAGE>

                                   DILUTION

     The net  tangible  book value of the  Company  at  September  30,  1997 was
$864,069  or  approximately  $.17 per  outstanding  share of Common  Stock.  Net
tangible book value per share is  determined by dividing the Company's  tangible
net worth  (tangible  assets less total  liabilities) by the number of shares of
Common  Stock  outstanding.  After  giving  effect to the sale of the  2,000,000
shares of Common  Stock  offered by the  Company  hereby and the  receipt of the
estimated net proceeds  therefrom (at the assumed  initial public offering price
of $6.00 per share and after deducting  estimated offering  expenses,  including
the  underwriting  discounts  and  commissions),  the adjusted net tangible book
value of the Company at September 30, 1997 would have been  $11,499,069 or $1.64
per share.  This represents an immediate  increase in net tangible book value of
$1.47  per share to  existing  stockholders  and an  immediate  dilution  to new
investors  of $4.36 per share to  purchasers  of Common  Stock in the  Offering.
Dilution is determined by  subtracting  the adjusted net tangible book value per
share after the Offering from the initial public  offering price per share.  The
following table illustrates this dilution: 

<TABLE>
<S>                                                                      <C>       <C>
Assumed initial public offering priced per share .....................              $ 6.00
 Net tangible book value per share at September 30, 1997 .............    $ 0.17
 Net increase per share attributable to the new investors ............      1.47
                                                                          ------
 Adjusted net tangible book value per share after the Offering .......                1.64
                                                                                    ------
 Dilution to new investors ...........................................              $ 4.36
                                                                                    ======
</TABLE>

     The following  table  summarizes as of September 30, 1997,  the  difference
between the existing  stockholders  and the new investors  purchasing  shares of
Common  Stock in the  Offering  with  respect  to the number of shares of Common
Stock purchased from the Company,  the total consideration paid therefor and the
average price per share. 

<TABLE>
<CAPTION>
                                   SHARES PURCHASED          TOTAL CONSIDERATION
                                -----------------------   -------------------------    AVERAGE PRICE
                                 NUMBER        PERCENT     AMOUNT          PERCENT      PER SHARE
                                -----------   ---------   -------------   ---------   --------------
<S>                             <C>           <C>         <C>             <C>         <C>
Existing stockholders .......    5,000,000       71.4%    $ 3,139,443        20.7%        $0.63
New investors ...............    2,000,000       28.6%     12,000,000        79.3%        $6.00
                                 ---------     ------     -----------      ------
 Total ......................    7,000,000      100.0%    $15,139,443       100.0%
                                 =========     ======     ============     ======
</TABLE>

     The foregoing  computations assume no exercise of stock options outstanding
after  September  30, 1997.  As of September  30, 1997,  an aggregate of 342,042
shares of Common Stock were issuable upon the exercise of outstanding options at
a weighted  average  exercise price per share of $1.48 per share.  To the extent
that shares of Common  Stock are issued upon  exercise  of these  options  there
would be no effect on the dilution to new investors. See "Management." 


                                       15
<PAGE>

                                CAPITALIZATION

     The following table sets forth (i) the  capitalization of the Company as of
September  30,  1997 and (ii) the  capitalization  of the Company as adjusted to
give effect to the sale of the Common Stock offered hereby at an assumed initial
public  offering  price  of  $6.00  per  share  and  after  deducting  estimated
underwriting discounts and commissions and Offering expenses.  This table should
be read in  conjunction  with the Financial  Statements of the Company and notes
thereto  included  elsewhere in this  Prospectus.  See  "Description  of Capital
Stock." 

<TABLE>
<CAPTION>
                                                                   AS OF SEPTEMBER 30, 1997
                                                                 -----------------------------
                                                                   ACTUAL      AS ADJUSTED (1)
                                                                 ----------   ----------------
<S>                                                              <C>          <C>
Current portion of capital lease obligations .................   $ 10,141       $    10,141
                                                                 =========      ============
Capital lease obligations, less current portion ..............   $ 11,190       $    11,190
                                                                 --------       -----------
Stockholders' equity:
Preferred Stock, $0.001 par value, 5,000,000 authorized; 0
  shares issued and outstanding; 0 shares issued and outstand-
  ing, as adjusted ...........................................         --                --
Common Stock, $0.001 par value, 25,000,000 authorized;
  5,000,000 shares issued and outstanding; 7,000,000 shares
  issued and outstanding, as adjusted(2) .....................      5,000             7,000
Additional paid-in capital ...................................    859,069        11,492,069
                                                                 --------       -----------
Total stockholders' equity ...................................    864,069        11,499,069
                                                                 --------       -----------
Total capitalization .........................................   $875,259       $11,510,259
                                                                 =========      ============
</TABLE>

(1) Adjusted to give effect to the sale by the  Company of  2,000,000  shares of
    Common Stock offered hereby at an assumed  initial public price of $6.00 per
    share  and the  application  of the  estimated  net  proceeds  therefrom  as
    described in "Use of Proceeds."

(2) Actual information excludes an aggregate of 1,412,042 shares of Common Stock
    reserved for issuance under the Company's stock option plans and other stock
    options,  of which  342,042  shares are issuable  upon the exercise of stock
    options  outstanding as of September 30, 1997. The weighted average exercise
    price of all outstanding options is $1.48 per share. As adjusted information
    excludes  200,000  shares of Common  Stock  issuable  upon  exercise  of the
    Underwriter's Warrants. See "Management," "Description of Capital Stock" and
    "Underwriting."



                                       16
<PAGE>

                            SELECTED FINANCIAL DATA

     The selected consolidated statements of operations data for the period from
inception  (December  1, 1994)  through  December  31,  1994 and the years ended
December 31, 1995 and 1996 and the selected  consolidated  balance sheet data as
of December 31, 1995 and 1996 have been  derived  from the audited  consolidated
Financial  Statements  included  elsewhere  in  this  Prospectus.  The  selected
consolidated  balance  sheet data as of December  31, 1994 has been derived from
the audited  consolidated  financial statements not included in this Prospectus.
The selected  consolidated  balance  sheet data as of September 30, 1997 and the
selected  consolidated  statement of  operations  data for the nine months ended
September  30,  1996  and  1997  have  been  derived  from   unaudited   interim
consolidated  financial  statements  of the  Company  that,  in the  opinion  of
management,  include  all  adjustments  (consisting  only  of  normal  recurring
adjustments)  necessary  for a fair  presentation  of the data.  The  results of
operations  for the  nine  months  ended  September  30,  1996  and 1997 are not
necessarily indicative of the results that may be expected for any other interim
period or for the entire  year.  The Company  was an L.L.C.  and as a result was
treated as a partnership  for both Federal and state income tax purposes for all
periods from December 1, 1994 through September 30, 1997. Accordingly, there was
no tax loss carry-forward. The selected financial data set forth below should be
read in  conjunction  with  "Management's  Discussion  and Analysis of Financial
Condition and Results of Operations" and the Consolidated  Financial  Statements
of the Company and the notes thereto included elsewhere in this Prospectus. 

<TABLE>
<CAPTION>
                                         INCEPTION
                                       (DECEMBER 1,
                                       1994) THROUGH                                            NINE MONTHS ENDED
                                       DECEMBER 31,     FISCAL YEAR ENDED DECEMBER 31,            SEPTEMBER 30,
                                      ---------------   ------------------------------   -------------------------------
                                           1994             1995             1996            1996             1997
                                      ---------------   -------------   --------------   -------------   ---------------
<S>                                   <C>               <C>             <C>              <C>             <C>
CONSOLIDATED STATEMENTS OF
OPERATIONS DATA
Revenues:
 Net sales ........................     $       0        $   18,670      $  272,560       $   57,245      $    496,150
 Manufacturer set up fees .........             0           417,365          74,325           68,325            82,435
 Other revenues ...................             0             8,800           8,500            8,500               509
                                        ---------        ----------      ----------       ----------      ------------
  Total revenues ..................             0           444,835         355,385          134,070           579,094
Cost of revenues ..................             0            13,769         155,274           30,680           355,602
                                        ---------        ----------      ----------       ----------      ------------
Gross profit ......................             0           431,066         200,111          103,390           223,492
Selling, general and administrative
 expenses .........................        47,543           772,744       1,011,257          419,714         1,323,115
                                        ---------        ----------      ----------       ----------      ------------
 Loss from operations .............       (47,543)         (341,678)       (811,146)        (316,324)       (1,099,623)
Other income ......................            85             6,022           3,214              727            15,295
                                        ---------        ----------      ----------       ----------      ------------
Net loss(1) .......................     $ (47,458)       $ (335,656)     $ (807,932)      $ (315,597)     $ (1,084,328)
                                        =========        ==========      ==========       ==========      ============
Net loss per share ................                                      $     (.17)                      $       (.21)
                                                                         ==========                       ============
Pro forma weighted average shares
 outstanding ......................                                       4,755,308                          5,257,683
</TABLE>

<TABLE>
<CAPTION>
                                             AS OF DECEMBER 31,              AS OF SEPTEMBER 30, 1997
                                    ------------------------------------   ----------------------------
                                       1994         1995         1996        ACTUAL      AS ADJUSTED(2)
                                    ----------   ----------   ----------   ----------   ---------------
<S>                                 <C>          <C>          <C>          <C>          <C>
CONSOLIDATED BALANCE SHEET DATA
Cash and cash equivalents .......    $157,477     $110,687     $509,727     $764,273      $11,399,273
Working capital .................     115,255      122,846      290,345      733,484       11,368,484
Total assets ....................     194,764      332,379      669,987      968,009       11,603,009
Stockholders' equity ............     152,542      206,329      398,397      864,069       11,499,069
</TABLE>

(1) The Company was an L.L.C.  and as a result was treated as a partnership  for
    both Federal and state income tax purposes for all periods from  December 1,
    1994  through  September  30,  1997.  The net loss of the business for those
    periods was included in the individual tax returns of the stockholders.  Had
    the Company  been  subject to Federal and state  corporate  tax rates as a C
    Corporation,  the pro  forma  benefit  for  income  taxes  would  have  been
    ($323,173) and ($433,731) for the year ending December 31, 1996 and the nine
    months ending September 30, 1997,  respectively.  The pro forma net loss per
    common share would have been ($.10) and ($.12) for the year ending  December
    31, 1996 and the nine months ending September 30, 1997, respectively.

(2) Adjusted to give effect to the sale by the  Company of  2,000,000  shares of
    Common Stock offered hereby at an assumed  initial public  offering price of
    $6.00 per share and after deducting estimated Offering expenses, includ-



                                       17
<PAGE>

    ing  the  underwriting   discounts  and  commissions.   See  "The  Company",
    "Management's  Discussion and Analysis of Financial Condition and Results of
    Operations", "Use of Proceeds" and "Capitalization."

          MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                           AND RESULTS OF OPERATIONS

     This Prospectus contains forward-looking statements which involve risks and
uncertainties.  Actual  events or  results  may  differ  materially  from  those
discussed  in  forward-looking  statements  as  a  result  of  various  factors,
including, but not limited to, those discussed in "Risk Factors."

OVERVIEW

     CyberShop was in a test period from its inception in December 1994 until it
commenced its  operations in September  1995 and is still in the early stages of
development. The Company did not have revenues, cost of revenues or gross profit
from  inception  on December 1, 1994  through  December  31,  1994.  In 1995 and
throughout  most  of  1996,  the  Company's   primary   activities   related  to
establishing relationships with manufacturers,  which resulted in the payment of
set up fees by certain manufacturers to display products in the Company's online
stores, and developing the Company's  proprietary systems operating  procedures.
The Company has been selling  merchandise on the Internet  since  September 1995
and on AOL since November 1996. Accordingly, the Company has a limited operating
history and is still in the early stages of development.

     The Company  intends to increase its operating  expenses to fund  increased
marketing and advertising, to enhance existing stores and to establish strategic
relationships  important  to the success of the  Company.  The  Company  expects
negative cash flow from operations to continue for the foreseeable future. 

RESULTS OF OPERATIONS

     Revenues.  Revenue  is  comprised  of  sales  of  products  offered  in the
Company's online stores and manufacturer set up fees.  Revenues were $444,835 in
the year ended December 31, 1995,  with  manufacturer  set up fees  representing
$417,365 or 94% of the total revenues and product sales representing  $18,670 or
4% of total  revenues.  Revenues  declined  20% to  $355,385  in the year  ended
December 31, 1996 due to a $343,040  decrease in manufacturer set up fees offset
in part by a $253,890  increase in product sales.  The increase in product sales
in 1996 was primarily  attributable to increased marketing efforts,  significant
expansion of customer base,  repeat  purchases  from existing  customers and the
launch of the Company's store on AOL.  Revenues  increased 332% from $134,070 in
the nine months  ended  September  30, 1996 to $579,094 in the nine months ended
September 30, 1997. The increase was primarily  attributable  to a 767% increase
in product  sales  from  $57,245 in 1996 to  $496,150  in 1997 due to  increased
marketing efforts and an expanded customer base. Additionally,  manufacturer set
up fees  increased to $82,435 in 1997 from $68,325 in 1996 due to the  Company's
efforts to expand its product base.

     Cost of  Revenues.  Cost of  revenues  consists  of payments to third party
manufacturers  related to product sales. Cost of revenues increased from $13,769
in 1995 to $155,274 in 1996 and increased  from $30,680 in the nine months ended
September 30, 1996 to $355,602 in the nine months ended September 30, 1997. Such
increases reflect increases in product sales from one period to the next.

     Selling,  General  and  Administrative  Expenses  ("SG&A").  SG&A  consists
primarily of personnel expenses, online and print advertising,  public relations
and  other  promotional  expenses,   including  payments  pursuant  to  the  AOL
agreement, which began in October 1997, and general corporate expenses.

     SG&A increased $238,513 or 31% from $772,744 in 1995 to $1,011,257 in 1996.
The increase was primarily  attributable to the increase in wages related to the
increased  infrastructure of the Company.  General and administrative  personnel
increased  from six  full-time  and  three  consulting  personnel  in 1995 to 13
full-time and three  consulting  personnel in 1996. SG&A increased from $419,714
in the nine months ended  September 30, 1996 to $1,323,115 in the same period of
1997.  Wages and payroll related expenses as well as consulting fees made up the
major portion of SG&A in the 1997 period. 


                                       18
<PAGE>
     Other  Income.  The  changes  in other  income  from  period to period  are
primarily  attributable  to  increases or decreases in the amount of excess cash
invested in short-term investments.

SELECTED QUARTERLY RESULTS OF OPERATIONS

     The following table sets forth unaudited  results of operations for each of
the  Company's  last eight  fiscal  quarters.  In the  opinion of the  Company's
management,  this unaudited  quarterly  information has been prepared on a basis
consistent  with the Company's  audited  consolidated  financial  statements and
includes all adjustments  (consisting of normal and recurring  adjustments) that
management  considers  necessary  for a fair  presentation  of the  data.  These
quarterly   results  are  not  necessarily   indicative  of  future  results  of
operations. This information should be read in conjunction with the Consolidated
Financial  Statements and Notes thereto  included  elsewhere in this Prospectus.

<TABLE>
<CAPTION>
                                                        THREE MONTHS ENDED
                                     ------------------------------------------------------
                                       DEC. 31,      MARCH 31,      JUNE 30,     SEPT. 30,
                                         1995           1996          1996         1996
                                     ------------- -------------- ------------- -----------
<S>                                  <C>           <C>            <C>           <C>
Revenues:
Net sales ..........................  $   17,442    $   20,205     $  15,228    $ 21,812
Manufacturer set up fees ...........     156,500        27,725        29,500      11,100
Other revenues .....................       8,733            --         1,500       7,000
                                      ----------    ----------     ---------    --------
 Total revenues ....................     182,675        47,930        46,228      39,912
Cost of revenues ...................      12,875        12,384        14,490       3,806
                                      ----------    ----------     ---------    --------
 Gross profit ......................     169,800        35,546        31,738      36,106
Selling, general and administrative
 expenses ..........................     270,412       202,313       112,096     105,305
                                      ----------    ----------     ---------    --------
  Loss from operations .............    (100,612)     (166,767)      (80,358)    (69,199)
Other income .......................         596           132           346         249
                                      ----------    ----------     ---------    --------
  Net loss .........................  $ (100,016)   $ (166,635)    $ (80,012)   $(68,950)
                                      ==========    ==========     =========    ========
<CAPTION>
                                       DEC. 31,      MARCH 31,      JUNE 30,      SEPT. 30,
                                         1996           1997          1997          1997
                                     ------------- -------------- ------------- -------------
<S>                                  <C>           <C>            <C>           <C>
Revenues:
Net sales ..........................  $  215,315    $  134,824     $  196,117    $  165,209
Manufacturer set up fees ...........       6,000        29,426         23,409        29,600
Other revenues .....................          --            --            123           386
                                      ----------    ----------     ----------    ----------
 Total revenues ....................     221,315       164,250        219,649       195,195
Cost of revenues ...................     124,594       100,291        144,521       110,790
                                      ----------    ----------     ----------    ----------
 Gross profit ......................      96,721        63,959         75,128        84,405
Selling, general and administrative
 expenses ..........................     591,543       438,602        449,016       435,497
                                      ----------    ----------     ----------    ----------
  Loss from operations .............    (494,822)     (374,643)      (373,888)     (351,092)
Other income .......................       2,487         4,726          1,103         9,466
                                      ----------    ----------     ----------    ----------
  Net loss .........................  $ (492,335)   $ (369,917)    $ (372,785)   $ (341,626)
                                      ==========    ==========     ==========    ==========
</TABLE>

     Quarterly  results reflect the shift from set up fees in the period through
December  1995 to revenues  generated  by product  sales  through the  Company's
stores.  Total  revenues,  cost of  revenues  and  gross  profit  in each of the
quarters  ended December 31, 1996,  March 31, 1997,  June 30, 1997 and September
30,  1997 showed  increases  as  compared  to the same  quarterly  period of the
previous year. In general,  these increases were attributable to increased sales
volume  resulting  from the  Company's  expanded  marketing  efforts  as well as
significant expansion of customer base, repeat purchases from existing customers
and launch of the Company's stores on AOL. The Company's  revenues have followed
the seasonal pattern typical of the retail  industry,  with product sales in the
quarter ended December 31 increasing significantly compared to the quarter ended
September  30 and  product  sales  in the  quarter  ended  March  31  decreasing
significantly compared to the December 31 quarter. The Company expects that this
seasonal pattern of sales volume will continue in the future.

LIQUIDITY AND CAPITAL RESOURCES

     Since  inception,  the Company has financed its  operations  primarily from
capital  contributions  from  private  investors.  During the nine months  ended
September 30, 1997,  the Company  received  $1,550,000 in capital  contributions
from  private  investors.   The  Company  believes  that  its  existing  capital
resources, together with cash generated from operations and the proceeds of this
Offering will enable it to maintain its  operations  for at least 12 months from
the date of this Prospectus.

     Net cash used in  operating  activities  was  $3,043,  $347,534,  $532,708,
$213,800 and $1,190,345 for the periods ended December 31, 1994, 1995, 1996, the
nine months ended  September  30, 1996 and the nine months ended  September  30,
1997,  respectively.  The Company has financed these activities  through private
investments totaling an aggregate of approximately $3.1 million.

     Capital  expenditures,  primarily for computers and  peripheral  equipment,
totaled  $39,480,  $88,699,  $67,812,  $30,093 and $99,931 for the periods ended
December 31, 1994,  1995, 1996, the nine months ended September 30, 1996 and the
nine months ended September 30, 1997, respectively.  The purchases were required
to support the Company's expansion and increased infrastructure.

                                       19
<PAGE>


     The Company has entered  into a marketing  agreement  with AOL  pursuant to
which AOL will market the products  offered by the  Company.  Under the terms of
such agreement,  the Company will pay a total of  approximately  $500,000 during
1998. 

RECENT ACCOUNTING PRONOUNCEMENTS

     In February 1997, the Financial Accounting Standards Board issued Statement
of Financial  Accounting  Standards ("SFAS") No. 128, "Earnings Per Share." SFAS
No. 128 requires dual  presentation of basic and diluted  earnings per share for
complex  capital  structures  on the  face  of  the  statements  of  operations.
According to SFAS No. 128,  basic  earnings per share,  which  replaces  primary
earnings per share,  is  calculated  by dividing net income  available to common
stockholders by the weighted average number of common shares outstanding for the
period.  Diluted  earnings per share,  which replaces fully diluted earnings per
share,  reflects  the  potential  dilution  from the exercise or  conversion  of
securities into common stock, such as stock options. SFAS No. 128 is required to
be  adopted  for the  Company's  1997  year-end  financial  statements;  earlier
application  is not permitted.  Had the Company  adopted SFAS No. 128, pro forma
basic  EPS for the year  ended  December  31,  1996 and the  nine  months  ended
September  30, 1997 would have been ($.11) and ($.13),  respectively.  Pro forma
diluted  EPS  for  the  same   periods   would  have  been  ($.11)  and  ($.12),
respectively.

     In June 1997, the Financial Accounting Standards Board issued SFAS No. 130,
"Reporting  Comprehensive  Income" and SFAS No. 131, "Disclosures about Segments
of an Enterprise and Related  Information."  SFAS No. 130 establishes  standards
for reporting and display of comprehensive income and its components  (revenues,
expenses,  gains  and  losses)  in  a  full  set  of  general-purpose  financial
statements and requires that all items that are required to be recognized  under
accounting  standards  as  components  of  comprehensive  income be  reported in
financial  statement  that is  displayed  with  the  same  prominence  as  other
financial  statements.  SFAS No. 130 is required to be adopted for the Company's
fiscal year ending  December 31, 1998.  The  adoption of this  pronouncement  is
expected  to have no impact on the  Company's  financial  position or results of
operations.  SFAS No. 131 establishes standards for the way that public business
enterprises  report  information  about operating  segments in annual  financial
statements and requires that those enterprises report selected information about
operating segments in interim financial reports issued to stockholders.  It also
establishes  standards  for related  disclosures  about  products and  services,
geographic  areas, and major  customers.  SFAS No. 131 is required to be adopted
for the Company's 1998 year-end financial  statements.  The Company is currently
evaluating  the impact,  if any, of the  adoption of this  pronouncement  on the
Company's existing disclosures. 


                                       20
<PAGE>

                                   BUSINESS

     CyberShop is an online  retailer that offers over 40,000 products from more
than 400  manufacturers  through its online  stores on the Internet and AOL. The
Company  seeks to  provide  an  online  shopping  experience  that  incorporates
traditional  department  store  and  mail-order  features  into an  interactive,
easy-to-use and compelling online environment.

     The  Company  believes  that  online   technology,   and  the  Internet  in
particular, is an advantageous medium for the selling of merchandise relative to
traditional retail stores and mail-order catalogs.  Leveraging online technology
and the global  reach of the  Internet,  the  online  retailing  model  provides
CyberShop with virtually unlimited online shelf space and the ability to reach a
geographically  unlimited  consumer  base,  without  the costs  associated  with
constructing traditional retail stores and distributing mail-order catalogs. The
Company's strategy is to offer quality  merchandise,  provide effective customer
service, and capitalize on the inherent economies of the online retailing model.
The Company,  which launched its Internet  store in September  1995, is still in
early stages of  development.  The Company  believes that its ability to achieve
profitability  will  depend  primarily  on  its  ability  to  increase  revenues
generated by  transactions  relating to sales of merchandise  through its online
stores. CyberShop's management team has experience in a broad range of retailing
environments,   including   department  stores,   specialty   retailing  stores,
television merchandising and direct mail.

     CyberShop's online stores are accessed at CYBERSHOP.COM on the Internet and
in the Department Store and Gift areas of the AOL Shopping Channel.  CyberShop's
online  stores  provide high  quality  color  pictures and detailed  information
relating to products that are  conveniently  organized into departments by brand
and category such as housewares,  consumer electronics,  gifts and gourmet food,
similar to those of  traditional  department  stores.  Shoppers  can search for,
browse and select products  throughout the store and place selected  merchandise
in a virtual  shopping bag that  facilitates  the process of  collecting  items,
subtotaling purchases and reaching the purchase decision. Furthermore, CyberShop
has established  strategic  relationships  with  manufacturers  which allow most
products to be rapidly  shipped  directly  from the  manufacturer.  Manufacturer
direct  shipping  enables the Company to avoid  inventory  related risks,  limit
overhead costs and provide prompt delivery.

     As part of its  marketing  strategy,  the  Company  has formed a  strategic
alliance with AOL pursuant to a marketing agreement. This agreement provides for
CyberShop  to be featured  on the AOL  Shopping  Channel as one of three  anchor
tenants within the Department  Store area and to be prominently  featured in the
Gift area. In addition,  the Company plans to establish strategic alliances with
other  online  companies  and begin a targeted  advertising  campaign to attract
additional  customers to the its online stores. The Company believes both online
and traditional  media exposure are critical to maximizing brand recognition and
driving traffic to its online stores.

     IDC estimates  that the total value of goods and services  purchased on the
Internet  was $296 million in 1995,  $2.6  billion in 1996 and will  increase to
$220  billion  by the year  2001.  The  number of  Company  customers  grew from
approximately  2,250 at December 31, 1996 to approximately  8,900 at December 1,
1997.  The  Company  believes  it has  positioned  itself to  capitalize  on the
potential growth of online commerce by selectively  targeting  manufacturers and
other online companies with which to establish strategic relationships.

ONLINE SHOPPING INDUSTRY

     IDC estimates  that the total value of goods and services  purchased on the
Internet  was $296 million in 1995,  $2.6  billion in 1996 and will  increase to
$220  billion  by the year  2001.  IDC  estimates  that the  number  of  devices
accessing  the  Internet in the United  States will grow from 32 million at year
end 1996 to more than 300  million  by year end 2001 and the  number of users in
the United  States  associated  with those  devices will grow from 28 million at
year end 1996 to 175 million at year end 2001.  In  addition,  according to IDC,
the  percentage  of such users  buying  goods and  services  on the  Internet is
projected to grow from 25% in December 1996 to 39% in December  2001.  According
to a CommerceNet/ Nielsen survey, as of March 1997, shopping was one of the most
popular  activities on the  Internet,  and the number of people who shop and buy
products on the Internet is growing. This survey also indicates that 


                                       21
<PAGE>


a large majority of Internet users (73%) spend some portion of their time online
searching for information about a specific product or service. More than half of
these users (53%) have searched specifically when making a purchase decision.

     The Company  believes  that the Internet is  particularly  well-suited  for
promoting,  marketing  and  selling  merchandise.  The  Internet  permits  users
throughout  the world to have direct access to  merchandisers.  A retail site on
the Internet  can provide  direct  product  service and  information  to a large
number of users at the same time with a  substantially  smaller  sales staff and
has the ability to rapidly and  continually  update such  information.  Internet
merchandisers,  unlike  traditional  department  stores,  are not limited by the
constraints or expense of store  construction  and rental,  or the difficulty of
consumers  traveling  to their  stores.  In contrast  to catalog  merchandisers,
Internet retailers can react quickly to the need to change product  description,
pricing  or mix and are not  subject  to the costs of  catalog  publication  and
distribution.  The Internet is a highly interactive medium through which shopper
responses and preferences can be tracked,  thereby  enabling the merchandiser to
customize the online stores and target specific consumer groups and individuals.

BUSINESS STRATEGY

     The Company's business strategy includes the following key elements:

     Maximize Online Economic Advantage.  The Company believes that the Internet
is a  particularly  well-suited  medium for  promoting,  marketing  and  selling
merchandise.  The Company believes there are many advantages to retailing via an
online store compared to traditional retail locations.  The Internet  diminishes
the limitations and expenses associated with traditional retail operations, such
as store  construction  and rent,  and  enables  the  Company  to reach a global
customer base. An online store has virtually unlimited shelf space,  enabling it
to offer a broad selection of products without the expense of carrying inventory
at  a  physical  location.  In  addition,   direct  shipping  arrangements  with
manufacturers  allow the  Company  to avoid  owning and  maintaining  inventory,
thereby enabling the Company to avoid the risk of over-stocking merchandise.  In
addition,  the online  structure of the  Company's  store enables the Company to
cross promote  related brands and products,  drawing the shopper's  attention to
products the shopper otherwise may not have considered  purchasing.  The Company
intends to capitalize on the  advantage of online  retailing and achieve  higher
operating margins because of the low overhead of the online retailing model.

     Create Strong Brand  Recognition.  The Company believes that building brand
recognition  of CyberShop is critical to  attracting  and expanding its customer
base.  The  Company  intends  to  promote,  advertise  and  increase  its  brand
recognition   through  various  marketing  and  advertising   media,   including
traditional  magazines  and  newspapers,  hyperlinked  banner  ads,  listings in
manufacturers'  national advertising programs and hyperlinks from manufacturers'
websites,  conducting  an  ongoing  public  relations  campaign  and  developing
business alliances and partnerships. See "-- Sales and Marketing."

     Develop  Strategic  Alliances.  The Company  seeks to  establish  strategic
alliances  with global media  companies to attract  additional  shoppers to, and
increase brand  recognition of, the Company's  online stores.  The Company views
the AOL alliance as an important strategic  alliance.  The Company is seeking to
establish additional arrangements with major Internet search engines and guides.
In addition,  the Company has recently established a "Partners Program," whereby
third-party  websites may register with  CyberShop  and establish  hyperlinks to
CyberShop for online shopping.  See "-- Sales and Marketing  --Store  Promotion"
and "Strategic Alliances."

     Develop Customer  Loyalty.  The Company  believes that satisfied  customers
will return to the  Company's  online  stores and will  contribute  to increased
traffic to the store  through  word-of-mouth  referrals.  The  Company  seeks to
provide its customers with a satisfying shopping experience by making its online
stores  entertaining,  convenient  and easy to use,  by  offering  an  extensive
selection  of  products,  an  attractive  presentation  of product  information,
outstanding customer service and fulfillment, and compelling incentive programs.
The Company plans to provide a more customized  shopping experience by utilizing
the valuable  demographic data aggregated from customers upon registering on the
store  and  by  analyzing  previous  browsing  and  purchasing  behavior  of its
customers. 


                                       22
<PAGE>


     Selective  Merchandising.  The Company typically selects  manufacturers who
offer quality  products that are not subject to widespread  discounting  or high
rates of customer returns.  The Company also seeks manufacturers who are willing
to respond on a timely basis to the Company's  purchase orders and ship products
directly to its  customers.  The  Company's  online  structure  and  proprietary
operating  system enable the Company to add and remove products on a daily basis
based on product availability and customer demand.

THE CYBERSHOP ONLINE STORES

     The Company's store on the Internet is accessed at CYBERSHOP.COM and at the
Department Store and Gift areas of the AOL Shopping Channel.

     The CyberShop Store on the Internet

     The CyberShop Internet address, CYBERSHOP.COM,  leads to the Company's home
page which  contains a store  directory in addition to direct links to CyberShop
feature departments, including Gourmet Collection, Gift Emporium, Home Style and
Electronics  Plus.  CyberShop  displays  new  products,  best brands and special
offers  in each of the  departments.  By  clicking  on the  store  directory  or
featured products, shoppers are presented with detailed product information. The
home page also serves as a familiar  base to which  shoppers  can return to find
key destinations within the store. Shoppers choose desired locations by clicking
on a  navigation  bar or  hyperlinked  text  enabling  them  to (i)  search  for
products,  brands or  departments,  (ii)  access the Help and e-mail  functions,
(iii) browse and order products,  (iv) enter other  departments and (v) register
as a  "CyberShopper,"  which  opens a  personal  account  for the  customer.  In
addition, as part of the registration process, the Company requests the customer
to provide basic demographic  information.  The Company currently  utilizes this
data to analyze  customer  shopping trends and  demographics,  and is evaluating
ways in which it may utilize  this data to  customize  marketing  programs.  The
Company encourages shoppers to register by offering incentives,  including a 10%
discount  coupon and 1,000 points towards the Company's  frequent buyer program.
See "-- Sales and Marketing-Merchandising and Customer Programs."

     The Company's  store on the Internet  offers over 40,000 products from over
400  manufacturers.  The Company's  products  range in price from $10 to $5,500.
Every  product is  featured  with a high  quality  color  picture  and  detailed
information  relating  to  product  specifics,   service,   care  or  purchasing
instructions. The Company's average order has been approximately $100 during the
nine months ended September 30, 1997. 


                                       23
<PAGE>


     The following table shows the major categories of products sold by the
Company and examples of specific products, and its principal manufacturers and
brands:

<TABLE>
<CAPTION>
PRODUCT CATEGORIES AND
EXAMPLES OF PRODUCTS                      MANUFACTURERS/BRANDS
- ---------------------------------------   --------------------------------------------------------------------------------
<S>                                       <C>                           <C>                         <C>
HOUSEWARES
Cookware, Cutlery, Small Kitchen          American Harvest              DeLonghi                    Scanpan
Appliances, Kitchen Tools                 Black & Decker                Joyce Chen                  Thermos
and Gadgets                               Bodum                         KitchenAid                  VIA!
                                          Braun                         Krups                       Vitantonio
                                          Calphalon                     Le Creuset                  Waring
                                          Chantal                       Oral-B                      Wusthoff
                                          Chef's Choice                 Polder                      Zojirushi
                                          Circulon                      Rival Select
                                          Copco                         Sabatier
                                          Cuisinart
CONSUMER ELECTRONICS
TV's, VCR's, Phones, Audio,               Bissell                       Minolta                     Sanyo
Cameras, Camcorder, Home                  Bose                          Mitsubishi                  Seiko Instruments
Care, Computers, Office Equipment,        Brother                       Nikon                       Sony Playstation
Electronic Reference Device               Canon                         Nintendo                    Toshiba
                                          Fisher                        Olympus                     Total Recall
                                          Franklin                      Oreck                       Weider
                                          Hedstrom                      Oregon Scientific
                                          Hewlett Packard               Palm Pilot
                                          Identadisc                    Panasonic
                                          JVC                           ProForm
GOURMET FOOD
Chocolate, Candy, Baked                   Bittersweet Pastries          Cheesecake Lady             First Colony
Goods, Fresh Foods, Gift                  Bob's Brownstone Brownies     Citterio                    Lazzaroni
Baskets, Delicacies                       Caf--Tasse                    Crabtree & Evelyn           Maxim's
                                          Candy Cottage                 DiCamillo                   Perugina
                                          Capalbo's
GIFTS
Jewelry, Watches, Collectibles,           1928                          Hush Puppies                Seiko
Children's Games, Men's                   Cigar Savor                   Imperial Diamond            Swiss Army
Furnishings                               Dart Mart                     Kenneth Cole                Wittnauer
                                          Evenflo                       Limoge Imports              Zagat
                                          Gerry                         Michael Graves              Zelco
                                          Honora                        NEI
                                          Huffy                         Peter Brams
TABLETOP
China/Dinnerware,                         Bernardaud                    Luigi Bormioli              Towle
Silver/Flatware,                          Christofle                    Oneida                      Villeroy & Boch
Crystal/Glassware                         Dansk                         Orrefors                    Wallace Silversmith
                                          Daum                          Pfaltzgraff                 Waterford
                                          Denby                         Reed & Barton               Wedgwood
                                          Hoya                          Rosenthal Royal Doulton     Yamazaki
                                          Kosta Boda                    Royal Worcester
                                          Lenox                         Sasaki
                                                                        Spode
BEAUTY & FASHION
 ACCESSORIES
Cosmetics, Fragrance, Small               Adrienne Vittadini            Fossil                      Orlane Skin Care
Leather Goods, Sun Glasses, Scarves,      Ahava                         Guess                       Paloma Picasso
Handbags                                  Armani Fragrances             Hugo Bosca                  Perlier
                                          Burberrys                     Joseph Abboud               Ray-Ban
                                          Cacharel                      K. Bauman Design            Reebok Eyewear
                                          Crabtree & Evelyn             Moschino                    Revo
                                          DKNY                          Nature's One                Serengeti Eyewear
                                          Dolce and Gabbana             Nikon Eyewear               Vivian Alexander
BEDDING & BATH
Sheets, Comforters, Pillows,              AeroBed                       Early's of Whitney          Newport
Towels, Bath Accessories                  Burlington                    Faribo                      Pacific Coast Feather
                                          Creative Bath                 Fieldcrest Cannon           Perfect Fit
                                          Croscill                      Imperial                    Regal Rugs
                                          Crown Crafts                  Rug Barn                    Revman Industries
                                          Down, Inc.
FURNITURE & DECORATIVE AC-
 CESSORIES
Slipcovers, Lamps, Decorative             Galbraith & Paul              Lady Slipper Designs        Seth Thomas
Pillows, Ready-to-Assemble Furniture,     Godley-Schwan                 Replogle                    Sure Fit
Globes, Clocks                            Independent Vision                                        Ziro Designs
                                          John Boos
</TABLE>




                                       24

<PAGE>


     The Company's store on the Internet is designed to accommodate the needs of
both the  browser  and the  directed  shopper.  The browser can view an array of
products  by  simply  clicking  on one of the  feature  departments  or  product
categories. The directed shopper is able to quickly locate a specific product by
category or brand by using the store's search  function or store  directory.  By
clicking on the picture of a product,  the customer is presented  with  detailed
information  relating  to  product  specifics,   service,   care  or  purchasing
instructions.

     The Company seeks to provide a compelling  shopping  environment  that will
attract customers and encourage shoppers to purchase. The Company intends to add
sound and video  features to its Internet store in 1998 that will guide shoppers
through the store and announce special offers. The Company also aims to make the
shopping experience as simple and convenient as possible. CYBERSHOP.COM features
a  virtual   shopping  bag  function  that  allows  the  shopper  to  accumulate
merchandise for purchase while browsing through the store. Items can be added to
or subtracted  from the shopping bag at any time. As a registered  CyberShopper,
the  customer is able to retain items in the  shopping  bag  indefinitely,  even
after leaving the store or logging-off. After selecting an item to purchase, the
customer is prompted  to  complete an order.  In choosing a payment  method when
placing an order,  customers have the option of securely  submitting credit card
information  online or telephoning or faxing the information to customer service
representatives.  The Company  also  provides  the option of payment by check or
money order. The Company sends e-mail  notifications  that confirm the order and
shipment and promote special offers and events.

     The Company  intends to offer  additional  services which are  particularly
well-suited  to online  retailing.  The  Company is  developing  an online  gift
registry  service,  including a bridal  registry  service that is expected to be
available in the second half of 1998. The bridal  registry will allow  customers
to create, view and modify their own personal registry.  To create a registry, a
couple will be able to search products  displayed in CyberShop's  online stores,
which  will  provide  links  to  detailed   product   information   and  product
suggestions.  Once the registry has been created, an automatic reminder function
will alert the couple if an  important  category  has been  neglected.  Delivery
options are expected to include "ship as bought" or "hold all," which allows the
couple to return  and  exchange  gifts  before  shipping.  E-mail  notifications
regarding  gifts  purchased  will be provided to the couple and a  comprehensive
status screen will show the purchase  status of all registered  items  detailing
items  purchased  and items still  available.  The bridal  registry will provide
convenient  online access for gift givers with an easy online  ordering  process
requiring only the submission of a password selected by the couple.  Ordering by
phone using a 24-hour 800-number will also be available.

     CyberShop's AOL Stores

     AOL, which has over 10 million users,  has  established an online  shopping
mall that is comprised of more than 100 stores.  This mall is a service  offered
exclusively  to its users.  The Company has chosen to  establish  retail  stores
within the AOL  proprietary  service in order to access this large customer base
in a medium familiar to AOL users.  The Company's  proprietary  operating system
interfaces with transaction  processing  systems operated by AOL and enables the
Company to receive and fulfill orders in its AOL stores.

     The Department Store Area of AOL

     Users of AOL's  online  service  can access  the  Company's  online  stores
through the AOL Shopping  Channel.  CyberShop is one of the three anchor tenants
in the  Department  Store area of the AOL  Shopping  Channel,  which the Company
believes  will be a popular  and  heavily  trafficked  area of the AOL  Shopping
Channel.  This store  generally  has the same  extensive  product  offerings and
features as the Company's  store on the Internet and is  maintained  using AOL's
proprietary technology and order systems. The Company believes that because this
store is presented to the AOL user in the  familiar AOL  environment,  the users
are more  comfortable  shopping  there  than  they  might be in a less  familiar
Internet  environment.  However,  the  store  on AOL does  not  include  certain
features such as CyberShopper registration and online status reports of shipping
information. Pursuant to the marketing agreement with AOL, the Company maintains
both its anchor button and a promotional button to 


                                       25
<PAGE>


promote its store and products,  and has its products  featured for a minimum of
five days per month on the  Department  Store area's main screen.  Additionally,
the Company's products are featured in select AOL shopping events stores such as
Santa's   Workshop,   Valentine's   Day,   Mother's  and  Father's   Days,   and
Back-to-School, all of which are promoted throughout the AOL service.

     The Gift Area of AOL

     CyberShop  maintains a store in the Gift area of the AOL  Shopping  Channel
called  "CyberGift."  This store links to the  Company's  Gifts  Wrapped & Ready
boutique  and has the same  features as the  Company's  store in the  Department
Store area on the AOL  Shopping  Channel.  CyberGift  currently  offers for sale
approximately  135 gift items sorted by theme and price which are  available for
shipment  within 24 hours.  Pursuant to the  marketing  agreement  with AOL, the
Company  maintains its tenant button and shares  rotations of both a promotional
button  and an  advertising  banner  to  promote  its store  and  products.  The
Company's  products  are  featured  for a minimum of three days per month on the
Gift area main screen. Additionally, the CyberGift boutique is featured in AOL's
Quick Gifts area as well as in select AOL shopping events stores such as Santa's
Workshop,  Valentine's Day, Mother's and Father's Days, and Back-to-School,  all
of which are promoted throughout the AOL service.

STRATEGIC ALLIANCES

     The Company  seeks to  establish  strategic  alliances  with  global  media
companies to attract additional  shoppers to, and increase brand recognition of,
the Company's online stores. The first such alliance  established by the Company
is a marketing agreement which provides, among other things, for CyberShop to be
featured as one of three anchor tenants within the Department  Store area of the
AOL Shopping Channel and to be prominently  featured in the Gift area of the AOL
Shopping  Channel.  As described above, the agreement also allows the Company to
participate in a variety of banner advertising opportunities and to have certain
of the Company's  products and special offers  featured  within the AOL Shopping
Channel or AOL's special event stores. The AOL agreement  terminates on December
31, 1998, unless it is renewed. The agreement requires monthly payments of fixed
fees. See "Use of Proceeds."

     The  Company  is  currently   negotiating   long-term  exclusive  marketing
arrangements  with  leading  Internet  search  engines and  guides.  The Company
believes that such  strategic  alliances  will drive  additional  traffic to the
Company's website and enhance brand recognition of CyberShop.  Additionally, the
Company has  recently  established  a  "Partners  Program"  whereby  third party
websites may register with the Company and establish hyperlinks to CyberShop for
online shopping. See "-- Sales and Marketing -- Store Promotion."

     The  Company  also  considers  its  relationships  with  its  manufacturers
strategically important. As of September 30, 1997, the Company maintained online
marketing  agreements with many of its manufacturers  that provide the exclusive
right to market online,  subject to certain  exceptions.  In addition to certain
exclusive  online  marketing  rights  of  the  manufacturers'   products,   such
agreements provide for co-marketing efforts by the Company and manufacturers. An
important  factor in the selection of a  manufacturer  for the Company's  online
stores is the  manufacturer's  willingness  to respond on a timely  basis to the
Company's purchase orders and ship products directly to the Company's customers.

SALES AND MARKETING

     The Company's  sales and marketing  strategy is to effectively  merchandise
quality  products  by  building  brand   recognition  and  driving  traffic  and
attracting repeat customers to the Company's online stores. The Company utilizes
a  combination  of  advertising,   creative  product  merchandising  and  online
co-marketing programs to accomplish these objectives.

     Store Promotion

     The Company  utilizes  numerous sales and marketing  techniques to increase
brand  recognition and drive traffic to the Company's  online stores,  including
both online and traditional  advertising and promotion campaigns.  The Company's
online marketing tactics include the purchase of banner advertising 


                                       26
<PAGE>


on search  engines  and  Internet  directories  such as Yahoo!,  Excite,  Lycos,
AltaVista,  AOL  Netfind,  Go2Net,  and  Webcrawler.  The banner  advertisements
purchased  by the Company  that  hyperlink to the  Company's  online  stores are
displayed when a search engine user searches for information relating to certain
keywords such as gift, sale, holiday and shopping. The Company also promotes the
CyberShop  brand  through  banner  advertisements  on key  websites,  which also
hyperlink to the store.

     The Company also promotes its online stores through print  advertising  and
intends to develop  advertising through other media. The Company has a proactive
public relations  program which targets customers through national media outlets
such as magazines, newspapers, and radio and television broadcasts. In addition,
the Company  places  advertisement  inserts into mail order catalogs of selected
retailers,  the  packaging  of items  shipped  from its "Gifts  Wrapped & Ready"
program,  and packaging for shipments  from certain  manufacturers.  The Company
also employs an electronic  direct response program to promote certain offers or
store events via e-mail,  targeting  specific customers based on such customers'
prior visits and purchases.

     The  Company  has also  created a Partners  Program  which is  designed  to
attract  customers and drive  traffic by linking the CyberShop  store with other
websites  that  participate  in  the  Partners  Program.  The  Partners  Program
incentivizes  participants by offering a 5% commission on sales volume generated
from a participating  website,  by offering a $0.15 commission on every customer
directed  to  CyberShop  from the  website,  and by  offering a 10%  discount on
CyberShop merchandise for employees of the participant. In addition, the Company
has  numerous  co-promotion  arrangements  with  companies  such as  MasterCard,
American Express, Transmedia,  Virtual Emporium, New York Style and onQ, through
which the Company receives customer referrals.

     Merchandising and Customer Programs

     Essential  to the  Company's  merchandising  and customer  acquisition  and
retention  strategy are its experienced  merchandising  team and its proprietary
system operating procedures.

     In-Store Merchandising. The Company utilizes numerous merchandising tactics
to enhance a  customer's  shopping  experience.  The Company  believes  that the
shopper's  ability to browse and search from a broad  selection of products is a
compelling  incentive to shop at CyberShop.  While the CyberShop store currently
features over 40,000 products,  online  technology  offers the Company virtually
unlimited  online shelf space through  which to increase its product  offerings.
The online stores also provide color pictures and detailed  information relative
to product specifics, service or care for every product in the store. Management
believes that access to clear  pictures and helpful  information at the point of
purchase  assists the  customer in reaching an educated  purchase  decision  and
reduces the risk of product  returns.  To date,  the Company has  experienced  a
return rate of less than 2% of all products sold.

     Pricing.  Through the use of its proprietary  online operating system,  the
Company's  merchandise  managers  are able to rapidly  change  product  pricing,
product   information  and  featured  products.   The  Company  adjusts  pricing
strategies to maintain  competitiveness with other retailers.  The Company seeks
to encourage online  purchasing by offering free shipping and handling on orders
totaling more than $100 within the continental  United States. In addition,  the
Company  frequently  provides  free delivery by UPS  three-day  service,  within
certain  size and weight  limits,  to expedite  delivery  and  enhance  customer
satisfaction.  The Company believes that such value added services are important
to attracting consumers from other retailing channels.

     Corporate Gift Services and Gift Certificates. Management targets corporate
customers as a source of high volume and repeat purchases.  The Company offers a
portfolio  of  gifts  specially  targeted  for  corporate  customers.  Corporate
services include discounts on special gift packaging,  gift cards,  personalized
options and professional consultation.  The Company has also created a system to
permit customers to purchase and redeem gift certificates online.

     Customer  Attraction,   Conversion  and  Retention.   Many  of  CyberShop's
customers  are attracted to the Company's  online stores  through  hyperlinks on
search  engines  and guides and  advertisements  on AOL.  The  Company  seeks to
encourage  shoppers  to purchase  at its online  stores by offering  competitive
pricing, free delivery for orders totaling more than $100 within the continental
United States, a 


                                       27
<PAGE>


convenient  shopping  venue,  and an extensive  selection of quality  brand name
products.  The  Company  seeks to  retain  customers  by  providing  outstanding
customer service, including reliable order fulfillment,  incentive programs such
as its frequent buyer program, and product quality guarantees.

     Frequent Buyer Program.  The Company seeks to enhance  customer loyalty and
encourage  customers  to make  repeat  purchases  through  the use of  incentive
programs.  The  Company  has  designed a frequent  buyer  program  that  rewards
customers  of  CyberShop  with ten points  per dollar  spent that can be used as
credits towards earning savings certificates that can be redeemed at its store.

     Personalized Marketing. The Company believes that a strong understanding of
the customer  demographic profile and purchasing habits is critical to effective
and successful  merchandising.  The Company aggregates  demographic  information
relating to its customer base by requesting  certain  information,  such as age,
address,   employment  and  education,  upon  a  customer's  registration  as  a
CyberShopper.  See "The  CyberShop  Online Stores -- The CyberShop  Store on the
Internet." Through this collection of demographic consumer data, the Company has
the  ability  to target  promotional  e-mail  directly  to  customers,  based on
previous purchasing and browsing behavior.

MANUFACTURER RELATIONSHIPS

     The Company believes its  relationships  with  manufacturers  will be a key
factor to its success in the online  retail  industry.  In general,  the Company
does not maintain an inventory of merchandise. Upon receipt of a customer order,
the  Company  electronically  transmits  a  purchase  order  to the  appropriate
manufacturer,  who, in turn,  ships the products  directly to the customer.  The
manufacturers  supply  shipping and  back-order  information,  which the Company
provides to customers by telephone or via e-mail.

     The  manufacturers  provide  the  Company  with  pictures  and  information
necessary to display the products  online.  Typically,  each  manufacturer  pays
CyberShop a one-time set up fee for each image placed on the  Company's  system.
Set up fees range from $150 to $500 per image. Often, a manufacturer will commit
between one and 75 images at a total cost of $500 to $15,000.  The Company  does
not  expect  that such set up fees will be  material  to total  revenues  in the
future.  However, the Company expects that it will receive cooperative marketing
allowances  from certain of its  manufacturers  as its sales  volume  increases,
although it is not currently receiving any such marketing allowances.

     During the nine months ended  September  30, 1997,  45 major  manufacturers
accounted  for  approximately  65%  of  the  Company's  purchases.  Pursuant  to
marketing agreements, the manufacturers grant to the Company the right to market
and  sell  the  manufacturers'  products  and to use the  manufacturers'  names,
trademarks and copyrights in connection with the Company's store.  Many of these
manufacturers  include in their print  advertisements  and on their  websites an
Internet address reference to the Company's store. As of September 30, 1997, the
Company  maintained  online marketing  agreements with many of its manufacturers
that  provide  the  exclusive  right  to  market  online,   subject  to  certain
exceptions.

CUSTOMER SERVICE

     The Company  believes that high levels of customer  service and support are
critical  to the  value of its  services  and to  retaining  and  expanding  its
customer base. Customer service  representatives are available from 9:00 a.m. to
8:00 p.m.  EST on  weekdays,  and 10:00 a.m. to 11:00 p.m.  EST on weekends  for
customer   service  via  e-mail,   fax  and  a  toll  free   telephone   number,
1-800-347-3900.  Customer service is assisted by automated e-mail  notifications
which  greatly  assist in keeping  customers  up-to-date  on the status of their
orders.  Company  representatives  handle general  questions about the Company's
online  stores and  provide  product  information  over the phone.  The  Company
believes that these  representatives are a valuable source of feedback regarding
customer satisfaction, which the Company uses to improve its services. Customers
of the Company are not charged for service and support.

     The Company  believes that its ability to establish and maintain  long-term
relationships  with its customers  and encourage  repeat visits and purchases is
dependent,  in  part,  on the  strength  of its  customer  support  and  service
operations and staff.  The Company  currently  employs a staff of four full-time
customer support and service personnel who are responsible for handling customer
inquiries, answering 


                                       28
<PAGE>


customer questions about the ordering process, tracking shipments, investigating
problems  with  merchandise,  and acting as liaisons  between the  customers and
manufacturers.  The customer  support and service  organization  is augmented by
temporary employees when required to handle seasonal or other increases in order
volume. 

TECHNOLOGY

     Proprietary Technology

     Over  the  past  two  years,   the  Company  has  developed   sophisticated
information  services  delivery  and  shopper  tracking  systems by  integrating
third-party systems,  when available,  and by developing  proprietary tools. The
Company's  information systems can be viewed as three integrated systems:  (i) a
publishing system,  (ii) a selling system and (iii) and order processing system,
all of which are supported by Relational Databases ("RDBMS").

     Publishing  System.  The publishing  system contains  information about all
items in the Company's online stores,  including  retail price,  cost, color and
size   characteristics,   group   information  and  all   manufacturer   related
information.  Once the  manufacturers  have offered their products to CyberShop,
the datasets are published (downloaded) to the Company's online stores.

     Selling System.  CyberShop's  main selling system is the Company's store on
the  Internet,  which was  designed  to give  customers  a  convenient  and safe
environment to effect their purchases.  The Company's store on the Internet uses
the Internet  Factory's  Commerce Builder web server to handle the transactional
events,  queries and updates to the SQL Server  database.  All  transactions are
secured by using Secure  Sockets Layer  ("SSL")  encryption  which  protects the
information as it is transmitted  between the customer browser and the Company's
store on the Internet.

     Ordering  System.   The  Company's   ordering  system  retrieves   ordering
information from selling systems,  validates credit cards, processes the orders,
creates and issues  purchase orders to  manufacturers  and handles all post-sale
marketing  efforts.  The ordering system also allows for orders to be taken over
the telephone.  The ordering system software was designed by the Company to give
customer service representatives instant access to all customer information,  to
automatically  update all changes to a customer's  order and inform the customer
of order status by automated  e-mail  communications.  The customer  service and
marketing departments can access this customer profile information to search and
analyze  customer  demographics  and buying  patterns  in order to  suggest  new
programs  and  offers  to  customers.  The  system  also  communicates  with the
warehousing  facilities  in real time for updates on order  shipments  and stock
status positions. 

     Commercially Available Licensed Technology

     CyberShop uses commercially available software as well as its own developed
proprietary  software.   The  Company  uses  Microsoft  Access  as  a  front-end
development  tool that  connects  to a  Microsoft  NT and  Microsoft  SQL Server
database.  In addition,  Commerce  Builder from the Internet  Factory is used to
manage the Company's  store on the  Internet.  CyberShop has licensed a Verisign
encrypted key that authenticates  transactions received from the Company's store
on the Internet.

     The  Company has  implemented  a broad  array of site  management,  search,
customer  interaction,   transaction-processing  and  fulfillment  services  and
systems.  These  systems  combine the  Company's  proprietary  technologies  and
commercially available, licensed technologies. The Company's current strategy is
to license  commercially  available  technology to augment internally  developed
solutions.  CyberShop focuses its development efforts on improving and enhancing
its  specialized  proprietary  software  with  the  goal of  automating  as many
processes as possible and increasing customer satisfaction.

     A group of systems  administrators and network managers monitor and operate
the   Company's    store   on   the    Internet,    network    operations    and
transaction-processing  systems.  The continued  uninterrupted  operation of the
Company's store on the Internet and transaction-processing systems is essential



                                       29
<PAGE>


to its business,  and it is the job of the site operations  staff to ensure,  to
the greatest  extent  possible,  the  reliability  of these  systems.  CyberShop
Internet  connectivity  is provided by Exodus  Communications,  Inc.,  a website
provider  that  specializes  in providing  scalable  business  solutions to high
volume Internet sites.

     Technological Enhancements

     The  Company   continually   evaluates   emerging   technologies   and  new
developments in web  technologies  with the objective of optimizing its customer
interfaces,  website features and operational  systems.  Technologies with which
the Company is currently working include Emblaze  technology to add audio to its
website, which would enrich the online shopping experience and allow the Company
to deliver more effective marketing  messages,  and Sun's Java language to allow
the  Company to provide  customized  services  to  shoppers  in its store on the
Internet. 

     Security

     A critical  issue for the success of online  retailing is  maintaining  the
integrity  of  information,  particularly  the security of  information  such as
credit card  numbers.  The Company  believes,  however,  that  security  systems
currently  in place  are at  least  as  secure  as  those  used for  traditional
transactions (i.e., in-store or mail order purchases). The Company believes that
it has a comprehensive security strategy.

     The Company  believes that there are two potential areas for possible fraud
by shopping electronically.  The first is theft of credit card numbers traveling
through  phone lines and the second is theft of credit card numbers  residing on
the Company's  system.  The Company  addresses the possibility of theft over the
phone lines by using SSL  encryption.  The credit card number is encrypted while
it is traveling and is translated only once it reaches  CyberShop.  This form of
encryption  is only  available to  customers  using the SSL  encryption  enabled
browsers.

     To deter the theft of credit card numbers residing in the Company's system,
the Company has secure "fire walls" installed in the Company  hardware,  and all
credit card  numbers are  encrypted  in the  Company's  system  until either the
customer  or the  Company  requires  them.  Fire walls will  protect  the system
against "hacker"  break-ins.  Moreover,  anyone who successfully breaks into the
system will find nothing but encrypted  codes that would be extremely  difficult
to decipher.

     The  Company  also  offers  other  payment  alternatives.  The  Company has
installed a toll-free  telephone  number for taking  orders,  handling  customer
service, and receiving credit card information.  The Company posts the toll free
phone number for the customer during the checkout phase.  After a customer calls
this phone number,  the Company's customer service  representatives  ask for the
customer's  CyberShop order number and the credit card number. The order is then
processed  through normal channels.  The Company also can receive order requests
by fax and accept payments by money order or check. 

COMPETITION

     The retail shopping  industry is very  competitive.  The Company  currently
competes  with a  variety  of other  companies,  including  traditional  stores,
non-traditional retailers, such as television retailers and mail order catalogs,
and with other online retailers. The Company potentially competes with a variety
of other stores depending on the type of merchandise and sales format offered to
customers.  The Company expects there to be many more online  competitors in the
future,  as barriers to entry are minimal,  and new competitors can launch sites
at a relatively low cost.

     The Company believes that the principal  competitive  factors in its market
are brand recognition,  selection,  personalized services,  convenience,  price,
accessibility,  customer  service,  quality  of search  tools,  quality  of site
content, and reliability and speed of fulfillment. Many of the Company's current
and potential  competitors  have longer  operating  histories,  larger  customer
bases, greater brand recognition and significantly greater financial,  marketing
and other  resources  than the Company.  In addition,  online  retailers  may be
acquired  by,  receive   investments   from  or  enter  into  other   commercial
relationships with


                                       30
<PAGE>

larger,  well-established and well-financed companies as use of the Internet and
other online  services  increases.  Certain of the Company's  competitors may be
able to secure  merchandise from  manufacturers on more favorable terms,  devote
greater resources to marketing and promotional campaigns,  adopt more aggressive
pricing  or  inventory  availability  policies  and  devote  substantially  more
resources  to  website  and  systems  development  than the  Company.  Increased
competition may result in reduced operating margins,  loss of market share and a
diminished  brand  franchise.  New  technologies  and the  expansion of existing
technologies may increase the competitive pressures on the Company.

EMPLOYEES

     As of December 1, 1997, the Company had 17 full-time  employees,  including
four in  operations  and  development,  five in  sales  and  marketing,  four in
customer service and four in general and administrative. As of December 1, 1997,
the  Company  also had one  part-time  employee  primarily  focused on  customer
service and two consultants  primarily focused on  merchandising.  The Company's
future success depends,  in significant  part, upon the continued service of its
key  technical,  sales and senior  management  personnel  and on its  ability to
attract and retain highly qualified  employees.  The Company's employees are not
represented by any  collective  bargaining  organization.  The Company has never
experienced  a work stoppage and  considers  relations  with its employees to be
good. 

TRADEMARKS AND PATENTS

     CyberShop  (and its  related  logo)  is a  registered  service  mark of the
Company.  The  Company  has also  applied  for  trademark  and/or  service  mark
registrations  for  CyberGift,  the @home  department  store and Gifts Wrapped &
Ready. 

FACILITIES

     The Company's corporate headquarters are located at 130 Madison Avenue, New
York,  New York. The Company  leases  approximately  2,500 square feet of office
space at these  facilities at a cost of $2,700 per month.  The term of the lease
expires in August,  2006. The Company leases other  facilities and certain other
equipment under  operating and capital lease  agreements.  The Company  believes
that its existing facilities are adequate for its current  requirements and that
additional  space can be obtained to meet its  requirements  for the foreseeable
future. 

     The Company's website is hosted by Exodus  Communications,  Inc. located in
Jersey City,  New Jersey with a back-up system in the Company's New York office.
The Company's  entire back end  processing  system  resides in the Company's New
York office.  The Company's  systems and  operations are vulnerable to damage or
interruption  from  fire,  flood,   power  loss,   telecommunications   failure,
break-ins, earthquake and similar events. The Company presently has very limited
redundant systems. It does not have a formal disaster recovery plan and does not
carry  business  interruption  insurance  to  compensate  it for losses that may
occur.  Despite the  implementation of network security measures by the Company,
its servers are vulnerable to computer viruses, physical or electronic break-ins
and similar disruptions, which could lead to interruptions, delays, loss of data
or the inability to accept and fulfill customer orders.

LITIGATION

     The Company is not a party to any material legal proceedings.



                                       31
<PAGE>

                                  MANAGEMENT


OFFICERS AND DIRECTORS

     The  following  table  sets  forth the  names,  ages and  positions  of the
Company's  executive  officers  and members of the Board of  Directors as of the
date of this Prospectus:

<TABLE>
<CAPTION>
            NAME                 AGE               POSITION WITH COMPANY
- -----------------------------   -----   --------------------------------------------
<S>                             <C>     <C>
Jeffrey S. Tauber(1) ........    36     Chief Executive Officer, President and
                                        Chairman of the Board of Directors
Linda Wiatrowski ............    38     Vice President, General Merchandise Manager
Jill Markus .................    34     Vice President, Store Development
Tomas Montgomery ............    35     Vice President, Operations
Michael Kempner(1)(2) .......    40     Director
Warren Struhl(2) ............    36     Director
David Wiederecht(3) .........    41     Director
</TABLE>


- ------------------------------
(1) A member of the Executive Committee.
(2) A member of the Compensation Committee.
(3) A member of the Audit Committee.

     Jeffrey  S.  Tauber has been the Chief  Executive  Officer,  President  and
Chairman of the Board of the Company  since  October 1997 and has been  Managing
Director of CyberShop,  L.L.C.  since December 1994. Mr. Tauber was President of
Avanti Linens, a leading U.S.  manufacturer of decorative bath towels, from June
1988 to May 1994.  In August 1993,  Mr. Tauber  founded a multi-head  embroidery
business  that he sold in 1994.  Prior to working at Avanti,  he was a buyer and
divisional  Merchandise  Manager for  Bloomingdale's  from  February 1984 to May
1988.  His areas of  responsibility  included  bed  pillows,  blankets,  sheets,
women's  swimwear,  and  ready-to-wear.  In 1987, Mr. Tauber was named Federated
Buyer of the year.  Mr. Tauber  received his B.A. in Economics  from  Washington
University in St. Louis in 1983.

     Linda Wiatrowski has been the Vice President,  General  Merchandise Manager
of the  Company  since  October  1997 and has been the Vice  President,  General
Merchandise Manager of CyberShop,  L.L.C. since January 1997. From December 1994
to January 1997 she was Merchandise Manager for housewares,  tabletop and gifts,
and gourmet  food of  CyberShop,  L.L.C.  Ms.  Wiatrowski  was Home  Furnishings
General  Merchandise  Manager  of the "Can We  Shop"  television  shopping  show
starring Joan Rivers from November 1993 to July 1994. Ms. Wiatrowski worked as a
freelance merchant from April 1992 to November 1993. Her clients included Linens
'n Things, a 150-store home furnishings chain, where she launched the profitable
housewares and tabletop  divisions.  Ms.  Wiatrowski began her career in 1981 at
Bloomingdale's in the merchandising  training program. She held the positions of
giftware assistant buyer, housewares department manager, confectionery buyer and
lifestyle  furniture  buyer,  before joining  Bloomingdale's  by Mail ("BBM") in
1989.  At BBM, she was group buyer  responsible  for  tabletop,  housewares  and
gourmet food, gross volume of $15 million,  and 150  merchandising  pages in ten
catalogs annually. Ms. Wiatrowski received a B.A. with honors in Human Relations
from Connecticut College in 1981.

     Jill Markus has been Vice President, Store Development of the Company since
October 1997 and has been Vice President, Store Development of CyberShop, L.L.C.
since  January  1997.  From  December  1994 to January 1997 she was  Merchandise
Manager of CyberShop,  L.L.C. Ms. Markus was the Home  Furnishings  Buyer of the
"Can We Shop" television shopping show starring Joan Rivers from January 1994 to
July 1994. Ms. Markus was with  Bloomingdales  from September 1987 until January
1994,  where she  served as the buyer  for the  Ralph  Lauren  home  furnishings
department,  the blanket  department,  and the towel  department.  In 1992,  Ms.
Markus was named as "The Bloomingdale's  Buyer of the Year" for her $1.0 million
sales and 39% profit  increases  over plan.  From 1985 through 1987,  she was at
Sibley's  in  Rochester,  New  York,  with  management  responsibilities  in the
housewares and tabletop areas, and buying responsibilities in the bath, luggage,
candy and book departments.  Ms. Markus received her B.A. in Economics from SUNY
Binghamton in 1985. 


                                       32
<PAGE>


     Tomas  Montgomery has been Vice President,  Operations of the Company since
October 1997 and has been Vice President,  Operations of CyberShop L.L.C.  since
December 1994. Mr.  Montgomery  worked at the Centre for European Policy Studies
(CEPS), a leading European think tank in Brussels, Belgium, from January 1994 to
July 1994, where he created the marketing department. From 1987 to 1992, as Vice
President  of Gravity  Graphics,  Inc., a  sportswear  company,  he oversaw that
company's rapid expansion.  Gravity Graphics, Inc. was listed in Inc. magazine's
list of the 500 fastest  growing  companies in the U.S. in 1991. Mr.  Montgomery
graduated with honors in Modern  European  Studies from  Connecticut  College in
1985.

     Mr. Kempner has served as a director of the Company since October 1997. Mr.
Kempner,  the founder of MWW Group, a public relations,  investor  relations and
marketing firm ("MWW"), has been its President and Chief Executive Officer since
1986.  Prior to founding MWW, Mr.  Kempner was  president of the nation's  first
liquor-filled chocolate company,  Winters Chocolates from 1984 to 1986. Prior to
that, Mr. Kempner held several  positions in government at the state and Federal
levels,  including the post of Legislative  Director for  Representative  Robert
Torricelli  (D-NJ)  from 1982 to 1984.  He has also  served  as  Deputy  Finance
Director of the Democratic  National Committee from 1980 to 1982. He is a member
of the American Bankruptcy Institute,  the Turnaround Management Association and
the Retail Marketing Association. Mr. Kempner is the author of a six-part series
for  Successful  Restructurings  magazine and an  authoritative  article in Risk
Management  magazine.  Mr.  Kempner  earned a Bachelor  of Science  degree  from
American University in 1981.

     Mr. Struhl has served as a director of the Company since October 1997.  Mr.
Struhl is the founder and has been  President of Genesis  Direct Inc., a catalog
and direct marketing company,  since August 1996. Mr. Struhl founded PaperDirect
Inc., a mail  catalog,  in 1988 and was its President  until 1995.  From 1984 to
1988 he was Vice President of JMB Realty  Corporation,  a real estate investment
company. Mr. Struhl received a B.A. in Sociology from Tulane University in 1984.

     Mr.  Wiederecht has served as a director of the Company since October 1997.
Mr.  Wiederecht  has been Vice  President,  Alternative  Investments  of General
Electric  Investments  since 1994 where he is  responsible  for  non-traditional
private equity  transactions.  From 1990 to 1994, he was involved in the General
Electric Investment real estate portfolio, assuming operational responsibilities
for all real  estate  assets  after their  acquisition.  Mr.  Wiederecht  joined
General Electric  Investments in 1989 as Vice President,  Financial Planning and
Analysis  and has  worked  at the  General  Electric  Company  since  1978.  Mr.
Wiederecht received a B.A. in Economics from St. Lawrence University in 1978.

     Following the Offering,  it is expected that Robert Matluck will be named a
director  of the  Company.  Mr.  Matluck  has been a  Managing  Director  of the
Underwriter  since 1989 and Chief  Operating  Officer of the  Underwriter  since
December  1997.  Mr.  Matluck has been a Managing  Director  of C.E.  Unterberg,
Towbin Advisors since February 1993. Mr. Matluck was an Assistant Vice President
in the private client services group of L.F.  Rothschild  Unterberg  Towbin from
February 1985 to January 1987 and a Vice President at Shearson  Lehman  Brothers
from January 1987 to November 1989. Mr. Matluck  received a B.A. in Finance from
Washington University in St. Louis in 1983.

     Each director holds office until the next annual meeting of stockholders or
until a  successor  has been duly  elected  and  qualifies,  or until his or her
earlier death,  resignation  or removal.  The Company's  executive  officers are
appointed  annually by the Board of Directors and serve at the discretion of the
Board of Directors.

     The Company is seeking to obtain key-person life insurance  coverage in the
face amount of $2,000,000 for Mr. Tauber naming the Company as beneficiary under
such policy.

     Mr. Tauber may be deemed a founder of the Company.

LIMITATIONS ON LIABILITY

     The Company's Certificate of Incorporation  provides that a director of the
Company shall not be personally  liable to it or its  stockholders  for monetary
damages to the fullest extent permitted by the Delaware GCL.  Section  102(b)(7)
of the Delaware GCL currently provides that a director's liability for breach of
fiduciary duty to a corporation  may be eliminated  except for liability (i) for
any breach of the


                                       33
<PAGE>

director's duty of loyalty to the corporation or its stockholders, (ii) for acts
or omissions  not in good faith or which  involve  intentional  misconduct  or a
knowing  violation  of law,  (iii) under  Section 174 of the  Delaware  GCL, for
unlawful  dividends or unlawful stock  repurchases or redemptions,  and (iv) for
any transaction  from which the director derives an improper  personal  benefit.
The  Delaware  GCL does afford  persons who serve on the board of directors of a
Delaware   corporation   protection  against  awards  of  monetary  damages  for
negligence in the  performance  of their duties as  directors.  The Delaware GCL
does not affect the availability of equitable  remedies such as an injunction or
rescission based upon a director's  breach of his duty of care. Any amendment to
these  provisions  of the Delaware GCL will  automatically  be  incorporated  by
reference into the Company's  Certificate of Incorporation,  without any vote on
the part of its stockholders, unless otherwise required.

     The  Company's  By-Laws  provide that the Company may indemnify any person,
including officers and directors, with regard to any action or proceeding to the
fullest extent permitted by Delaware law.

     Upon completion of this Offering, the Company and each of its directors and
officers  will  enter  into  indemnification   agreements.  The  indemnification
agreements  will provide  that the Company  will  indemnify  its  directors  and
officers  against  certain  liabilities  (including  settlements)  and  expenses
actually and  reasonably  incurred by them in  connection  with any  threatened,
pending or completed  legal  action,  proceeding  or  investigation  (other than
actions  brought by or in the right of the Company) to which any of them was, is
or is  threatened  to be  made a  party  by  reason  of his or her  status  as a
director,  officer or agent of the  Company or his or her serving at the request
of the Company in any other  capacity for or on behalf of the Company,  provided
that (i) such  director or officer  acted in good faith and in a manner at least
not  opposed to the best  interests  of the  Company,  (ii) with  respect to any
criminal  proceedings,  such  director  or officer  had no  reasonable  cause to
believe his or her conduct was  unlawful,  (iii) such director or officer is not
finally adjudged to be liable for negligence or misconduct in the performance of
his or her duty to the Company, unless the court takes the view that in light of
the  circumstances   the  director  or  officer  is  nevertheless   entitled  to
indemnification,  and (iv) the indemnification  does not relate to any liability
arising under  Section  16(b) of the Exchange  Act, or the rules or  regulations
promulgated thereunder. With respect to any action brought by or in the right of
the Company,  directors and officers may also be indemnified,  to the extent not
prohibited  by  applicable  laws  or  as  determined  by a  court  of  competent
jurisdiction,  against  reasonable  costs  and  expenses  incurred  by  them  in
connection  with such  action if they acted in good  faith and in a manner  they
reasonably  believed  to be in or not  opposed  to  the  best  interests  of the
Company. 

     It is the  position  of  the  Commission  that  insofar  as  the  Company's
Certificate of Incorporation,  By-Laws or any  indemnification  agreement may be
invoked by any director,  officer or stockholder as a means of indemnifying them
against  liabilities  arising under the Securities Act, such  indemnification is
against  public  policy as  expressed  in the  Securities  Act, and is therefore
unenforceable.

COMMITTEES OF THE BOARD OF DIRECTORS

     The Board of Directors has Executive,  Audit and  Compensation  Committees.
The  Executive  Committee  consists of Mr. Tauber and Mr.  Kempner.  Among other
functions,  the Executive Committee will exercise all the power and authority of
the Board of  Directors  in the  management  and affairs of the Company  between
meetings  of the  Board  of  Directors,  to the  extent  permitted  by law.  Mr.
Wiederecht is the sole member of the Audit Committee. Among other functions, the
Audit Committee makes  recommendations  to the Board of Directors  regarding the
selection of independent  auditors,  reviews and evaluates the results and scope
of the audit and other services provided by the Company's  independent auditors,
reviews  the  Company's  financial  statements  and reviews  and  evaluates  the
Company's internal control functions. The Compensation Committee consists of Mr.
Struhl and Mr. Kempner.  The  Compensation  Committee  administers the Company's
stock option and stock purchase plans,  determines  executive  compensation  and
makes  recommendations  to  the  Board  of  Directors  concerning  salaries  and
incentive compensation for employees and consultants of the Company.

COMPENSATION OF DIRECTORS

     Non-employee  directors  currently  receive a fee of $500 per  meeting  for
their service on the Board of Directors or any committee thereof.  Directors are
eligible to receive  options under the Company's 1997 Stock Option Plan and 1997
Directors' Stock Option Plan.


                                       34
<PAGE>

EXECUTIVE COMPENSATION


     The following table sets forth a summary of certain  information  regarding
compensation  paid or accrued by the Company during the last fiscal year to each
of the  Company's  Chief  Executive  Officer  and  each of the  other  executive
officers of the Company  whose total annual salary and bonus  exceeded  $100,000
during such period (collectively, the "Named Executives"). The current positions
of the Named Executives are also included in the table. Other than the Company's
Chief Executive  Officer,  no employee received total annual salary and bonus in
excess of $100,000 for the last fiscal year.


SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                                LONG-TERM COMPENSATION
                                               ------------------------------------------------------
                                                        ANNUAL COMPENSATION
                                               -------------------------------------
                                                                                         SECURITIES
             NAME AND                                                  OTHER ANNUAL      UNDERLYING       ALL OTHER
        PRINCIPAL POSITION             YEAR      SALARY      BONUS     COMPENSATION     OPTIONS/SARS     COMPENSATION
- -----------------------------------   ------   ----------   -------   --------------   --------------   -------------
<S>                                   <C>      <C>          <C>       <C>              <C>              <C>
Jeffrey S. Tauber(1) ..............    1996     $118,750      --            --               --              --
Chairman of the Board of Directors,
 Chief Executive Officer and Pres-
 ident ............................
</TABLE>


(1) Effective upon consummation of the Offering,  Jeffrey S. Tauber will receive
a base salary of $250,000, subject to periodic increases.


OPTION/SAR GRANTS IN LAST FISCAL YEAR

     The following table summarizes certain  information with respect to Company
stock  options  granted to the Named  Executives  during  the fiscal  year ended
December 31, 1996.

<TABLE>
<CAPTION>
                                                         INDIVIDUAL GRANTS
                            ----------------------------------------------------------------------
                                              PERCENT OF
                                                 TOTAL
                              NUMBER OF       OPTIONS/SARS
                              SECURITIES      GRANTED TO      EXERCISE      MARKET
                              UNDERLYING       EMPLOYEES       OR BASE      PRICE ON
                             OPTIONS/SARS      IN FISCAL      PRICE PER     DATE OF     EXPIRATION
          NAME                GRANTED(#)       YEAR 1996        SHARE        GRANT        DATE
- -------------------------   --------------   -------------   -----------   ---------   -----------
<S>                         <C>              <C>             <C>           <C>         <C>
Jeffrey S. Tauber .......         --              --             --           --           --
</TABLE>

AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND FISCAL YEAR-END
   OPTION/SAR VALUES

     The following table shows the number of shares covered by both  exercisable
and  unexercisable  stock  options  as of fiscal  year-end,  and the  values for
exercisable and unexercisable  options. No Named Executive exercised any Company
stock options during 1996.

<TABLE>
<CAPTION>
                            NUMBER OF SECURITIES UNDERLYING         VALUE OF
                                UNEXERCISED OPTIONS AT         IN-THE-MONEY OPTIONS
                                   DECEMBER 31, 1996           AT DECEMBER 31, 1996
                            -------------------------------   ---------------------
          NAME               EXERCISABLE     UNEXERCISABLE         EXERCISABLE
- -------------------------   -------------   ---------------   ---------------------
<S>                         <C>             <C>               <C>
Jeffrey S. Tauber .......        --               --                   --
</TABLE>

STOCK PLANS

     The  Company  has  historically  utilized  stock  options  as  an  integral
component of its compensation program for directors,  officers and key employees
of the  Company.  The Company  believes  that stock  options  provide  long-term
incentives to such persons and encourage the ownership of the Common Stock.

     The Company has granted  options  covering  342,042  shares of Common Stock
having  exercise  prices  ranging  from  $1.00 to $1.79 per  share to  executive
officers and employees of the Company,  including Ms. Wiatrowski, Ms. Markus and
Mr.  Montgomery.  Such  options  are either  fully  vested or will fully vest by
September 1999. Such options have a five year term,  except that in the event of
the termination of the



                                       35
<PAGE>


employment  of the  option  holder  (i) for  "cause,"  as  defined in the option
agreements,  all options,  whether or not vested,  will expire as of the date of
such  termination,  (ii) for reasons  other than  "cause," the option holder may
exercise  options for a period of three months after such  termination  provided
that such options are  exercisable  at such time,  and (iii) by reason of death,
the option  holder's  estate may exercise any option  exercisable at the time of
death for a period of one year  following  the date of death,  but not after the
expiration of the term of the option.

     1997 Stock Option Plan. In __________  1997,  the Board of Directors of the
Company adopted, and in _________ 1997 the stockholders of the Company approved,
the Company's 1997 Stock Option Plan (the "1997 Option  Plan").  The 1997 Option
Plan and the Directors' Plan (as hereinafter defined) are collectively  referred
to as the "Stock Option Plans." Under the 1997 Option Plan, stock options may be
granted to directors,  executives,  other key employees and  consultants  of the
Company  and its  subsidiaries.  The  maximum  number of shares of Common  Stock
reserved for issuance under the 1997 Option Plan is 1,000,000 shares. No options
have been granted under the 1997 Option Plan. 

     Options  granted under the 1997 Option Plan may be either  incentive  stock
options  which are  intended to satisfy the  requirements  of Section 422 of the
Internal  Revenue  Code,  or  options  that do not  qualify as  incentive  stock
options. Generally, options granted under the 1997 Option Plan vest ratably over
a four-year period on each anniversary of the date of grant. At the Compensation
Committee's  discretion,  however,  options may be made exercisable at any other
time or upon the  occurrence  of certain  events or the  achievement  of certain
conditions or performance goals.  Options granted under the 1997 Option Plan are
exercisable for a period not to exceed ten years from the date of grant,  except
that upon a participant's  termination of employment for any reason,  all vested
options shall expire 90 days following such  termination  date and any nonvested
options shall be immediately forfeited. Pursuant to the terms of the 1997 Option
Plan, the exercise price of all incentive stock options and  nonqualified  stock
options  granted  under the Plan shall not be less than the fair market value of
the Common Stock at the time of grant.  In the event of a "change of control" of
the  Company  (as  defined  in the 1997  Option  Plan) or the  termination  of a
participant's  employment other than for cause,  death,  disability or voluntary
departure,  the  Compensation  Committee may provide that unvested stock options
previously  granted shall be immediately  exercisable and that such options,  if
not exercised by a prescribed date, shall terminate.  The Board of Directors may
amend the 1997 Option  Plan at any time,  except  that  stockholder  approval is
required for certain  amendments to the extent it is required by law,  agreement
or the rules of any exchange upon which the Common Stock is listed.

     Directors'  Stock  Option  Plan.  In _______  1997,  the Board of Directors
adopted and the stockholders of the Company approved,  the 1997 Directors' Stock
Option Plan (the  "Directors'  Plan") pursuant to which each member of the Board
of  Directors  who is not an employee of the Company who is elected or continues
as a member of the Board of Directors is entitled to receive annually options to
purchase  3,000 shares of Common Stock at an exercise price equal to fair market
value on the date of grant. The Compensation Committee of the Board of Directors
administers the Directors' Plan; however, it cannot direct the number, timing or
price of options granted to eligible recipients thereunder.

     Each  option  grant  under  the  Directors'  Plan  vests  after  the  first
anniversary of the date of grant and expires three years thereafter.  The number
of shares of Common  Stock  related to awards  that  expire  unexercised  or are
forfeited,  surrendered,  terminated or canceled are available for future awards
under the  Directors'  Plan.  If a director's  service on the Board of Directors
terminates for any reason other than death,  all vested options may be exercised
by such director until the earlier of his or her death and the  expiration  date
of the option grant. In the event of a director's  death, any options which such
director was entitled to exercise on the date  immediately  preceding his or her
death may be exercised by a transferee of such director for the six-month period
after the date of the director's death.  Pursuant to the Directors' Plan, in the
case of a director who represents an institutional  investor,  such as a venture
capital fund, option grants may be made directly to the  institutional  investor
on whose behalf a director serves on the Board of Directors.

     The maximum  number of shares of Common Stock  reserved for issuance  under
the  Directors'  Plan is 70,000  shares.  No options have been granted under the
Directors' Plan. 


                                       36
<PAGE>

                             CERTAIN TRANSACTIONS

     In  November  1994,  Jeffrey S.  Tauber  and Jane S.  Tauber  purchased  an
aggregate of 2,850,508 membership interests in CyberShop, L.L.C. for $200,000.

     In  January  1995,  Jeffrey  S.  Tauber  and Jane S.  Tauber  purchased  an
aggregate of 1,749,492 membership interests in CyberShop, L.L.C. for $139,442.

     In February 1995, Donald J. Weiss purchased 300,000 membership interests in
CyberShop, L.L.C. for $150,000.

     In December  1995,  Genesis  Direct  L.L.C.  purchased  100,000  membership
interests in CyberShop, L.L.C. for $100,000.

     In October 1996,  Trustees of General  Electric  Pension Trust,  Leonard J.
Fassler,  Gerald A. Poch and  Porridge  Partners II  purchased  an  aggregate of
832,758 membership interests in CyberShop, L.L.C. for $1,000,000.

     In June 1997,  Jeffrey  S.  Tauber,  Jane S.  Tauber,  Trustees  of General
Electric  Pension Trust,  Gerald A. Poch,  Leonard J. Fassler,  Big Wave, NV and
Carinton  Partnership  purchased an aggregate of 864,836 membership  intersts in
CyberShop, L.L.C. for $1,550,000.

     The 6,697,594 membership interests in CyberShop,  L.L.C.,  representing all
of the outstanding membership interests in CyberShop,  L.L.C., were exchanged in
______, 1998 for 5,000,000 shares of Common Stock.

     The  Board of  Directors  has  adopted a policy,  which  will be  effective
simultaneously  with the  completion  of this  Offering,  to provide that future
transactions  between  the  Company  and  its  officers,   directors  and  other
affiliates  must (i) be  approved  by a majority  of the members of the Board of
Directors  and by a  majority  of the  disinterested  members  of the  Board  of
Directors,  (ii) be on terms no less  favorable  to the  Company  than  could be
obtained  from  unaffiliated  third  parties and (iii) be for bona fide business
purposes only.

                            PRINCIPAL STOCKHOLDERS

     The table below sets forth,  as of December 10, 1997,  certain  information
regarding  beneficial  ownership of Common  Stock held by (i) each  director and
each of the Named Executives who own shares of Common Stock,  (ii) all directors
and executive  officers of the Company as a group and (iii) each person known by
the  Company  to own  beneficially  more  than  5% of  the  Common  Stock.  Each
individual or entity named has sole  investment and voting power with respect to
shares of Common Stock beneficially owned by them, except where otherwise noted.

<TABLE>
<CAPTION>
                                                                                 PERCENTAGE
                                                            SHARES         BENEFICIALLY OWNED(1)
                                                         BENEFICIALLY      ----------------------
                                                            OWNED
                                                          IMMEDIATELY        BEFORE       AFTER
                                                        BEFORE OFFERING     OFFERING     OFFERING
                                                       -----------------   ----------   ---------
<S>                                                    <C>                 <C>          <C>
Jeffrey S. Tauber(1) ...............................       3,454,866          69.1%       49.4%
The Jeffrey S. Tauber Grantor Retained Annuity
 Trust(2) ..........................................         653,030          13.1         9.3
Jane S. Tauber(3) ..................................       3,454,866          69.1        49.4
The Jane S. Tauber Grantor Retained Annuity Trust(4)         653,030          13.1         9.3
Trustees of General Electric Pension Trust .........         663,778          13.3         9.5
Michael Kempner ....................................              --            --          --
Warren Struhl ......................................              --            --          --
David Wiederecht   .................................              --            --          --
All Directors and Executive Officers as a Group (7
 Persons)(5): ......................................       3,603,706          72.0        51.5
</TABLE>


                                       37
<PAGE>


(1) Includes  653,030  shares of Common Stock held in the name of The Jeffrey S.
    Tauber  Grantor  Retained  Annuity  Trust,  with Kevin S. Miller and Jane S.
    Tauber as trustees, and 1,727,433 shares of Common Stock held in the name of
    Jeffrey S. Tauber's wife, Jane Tauber,  including 653,030 shares held in the
    name of The Jane S. Tauber Grantor  Retained  Annuity  Trust,  with Kevin S.
    Miller and  Jeffrey S.  Tauber as  trustees.  Jeffrey  S.  Tauber  disclaims
    beneficial ownership of all of the shares held in the name of the Jane S.
    Tauber Grantor Retained Annuity Trust.

(2) All shares owned by The Jeffrey S. Tauber Grantor Retained Annuity Trust are
    included in the  beneficial  ownership  of Jeffrey S.  Tauber,  as explained
    above.

(3) Includes  653,030  shares  of Common  Stock  held in the name of The Jane S.
    Tauber Grantor Retained  Annuity Trust,  with Kevin S. Miller and Jeffrey S.
    Tauber as trustees, and 1,727,433 shares of Common Stock held in the name of
    Jeffrey S. Tauber,  Jane S. Tauber's husband,  including 653,030 shares held
    in the name of The Jeffrey S. Tauber  Grantor  Retained  Annuity  Trust with
    Kevin S. Miller and Jane S.  Tauber as  trustees.  Jane S. Tauber  disclaims
    beneficial ownership of all of the shares held in the name of the Jeffrey S.
    Tauber Grantor Retained Annuity Trust.

(4) All shares owned by The Jane S. Tauber  Grantor  Retained  Annuity Trust are
    included in the beneficial ownership of Jane S. Tauber, as explained above.

(5) Includes  148,840  shares of Common Stock issuable upon exercise of options,
    of which 148,840 are currently  exercisable as of December 9, 1997, and none
    will  become  exercisable  within 60 days from such date.  Does not  include
    143,056  shares of Common  Stock  issuable  upon  exercise  of  options  not
    exercisable within 60 days following such date.

                         DESCRIPTION OF CAPITAL STOCK

     The Company's  authorized  capital stock  consists of 25,000,000  shares of
Common  Stock,  par value $.001 per share,  and  5,000,000  shares of  Preferred
Stock.  Immediately prior to the consummation of this Offering,  the Company had
outstanding  5,000,000  shares of Common Stock and no shares of Preferred  Stock
outstanding.  Immediately prior to the consummation of this Offering, there were
13 holders of record of Common Stock. The following  summary  description of the
capital  stock of the Company is  qualified  in its entirety by reference to the
Certificate of Incorporation and By-Laws. 

COMMON STOCK

     Following  this  Offering,   7,000,000  shares  of  Common  Stock  will  be
outstanding.  All of the issued and outstanding  shares of Common Stock are, and
upon the  completion  of this  Offering  the  2,000,000  shares of Common  Stock
offered hereby will be, fully paid and non-assessable.  Each holder of shares of
Common  Stock is entitled to one vote per share on all matters to be voted on by
stockholders  generally,  including  the  election  of  directors.  There are no
cumulative voting rights.  The holders of Common Stock are entitled to dividends
and other  distributions  as may be  declared  from time to time by the Board of
Directors  out of  funds  legally  available  therefor,  if any.  See  "Dividend
Policy." Upon the  liquidation,  dissolution  or winding up of the Company,  the
holders of shares of Common  Stock  would be  entitled  to share  ratably in the
distribution of all of the Company's assets remaining available for distribution
after  satisfaction  of all its  liabilities  and the payment of the liquidation
preference of any outstanding Preferred Stock as described below. The holders of
Common Stock have no preemptive or other subscription  rights to purchase shares
of stock of the Company,  nor are such  holders  entitled to the benefits of any
redemption or sinking fund provisions. 

PREFERRED STOCK

     The  Certificate  of  Incorporation  authorizes  the Board of  Directors to
create and issue one or more series of Preferred  Stock and determine the rights
and  preferences of each series,  to the extent  permitted by the Certificate of
Incorporation and applicable law. Among other rights, the Board of Directors may
determine, without the further vote or action by the Company's stockholders, (i)
the number of shares constituting the series and the distinctive  designation of
the series; (b) the dividend rate on the shares of the series, whether dividends
will be cumulative, and if so, from which date or dates, and the relative rights
of  priority,  if any, of payment of  dividends  on shares of the series;  (iii)
whether the series shall have voting  rights,  in addition to the voting  rights
provided by law and, if so, the terms of such voting  rights;  (iv)  whether the
series shall have conversion privileges, and, if so, the terms and conditions of
such  conversion,  including  provision for adjustment of the conversion rate in
such events as the Board of Directors  shall  determine;  (v) whether or not the
shares of that series shall be redeemable or exchangeable, and, if so, the terms
and conditions of 


                                       38
<PAGE>

such  redemption  or exchange,  as the case may be,  including the date or dates
upon or after which they shall be  redeemable or  exchangeable,  as the case may
be, and the amount per share  payable in case of  redemption,  which  amount may
vary under different  conditions and at different redemption dates; (vi) whether
the series shall have a sinking fund for the redemption or purchase of shares of
that series and, if so, the terms and amount of such sinking fund; and (vii) the
rights of the  shares of the  series in the event of  voluntary  or  involuntary
liquidation, dissolution or winding up of the Company and the relative rights or
priority,  if any, of payment of shares of the series. Except for any difference
so provided  by the Board of  Directors,  the shares of all series of  Preferred
Stock will rank on a parity with respect to the payment of dividends  and to the
distribution  of assets upon  liquidation.  Although  the Company has no present
plans to issue any shares of Preferred Stock following the  consummation of this
offering,  the issuance of shares of Preferred  Stock, or the issuance of rights
to  purchase  such  shares,  may have  the  effect  of  delaying,  deterring  or
preventing  a change of control of the  Company  or an  unsolicited  acquisition
proposal. See "Risk Factors -- Anti-Takeover Provisions."

REGISTRATION RIGHTS

     Trustees of General Electric Pension Trust,  Leonard J. Fassler,  Gerald A.
Poch and Porridge  Partners II, the holders of an aggregate of 829,856 shares of
the Common Stock  (collectively,  the  "Registration  Rights Holders") have been
granted by the Company  certain  demand and piggyback  registration  rights.  In
general,  a majority in interest of the  Registration  Rights  Holders  have the
right at any time on or after six months from the date of the this Prospectus to
cause the Company to register certain holdings of Common Stock (the "Registrable
Securities")  under the Securities  Act. The Company is obligated to effect only
one such demand registration. The Registration Rights Holders are also entitled,
if the Company  decides to file a  registration  statement  covering  any of its
securities under the Securities Act (with the exception of an offering  pursuant
to a  registration  statement  on Form S-8 or S-4 or an offering  of  securities
solely to the Company's existing stockholders or a registration  statement filed
in  connection  with an initial  public  offering  by the  Company),  to receive
written notice of such a proposed filing at least 30 days before the anticipated
filing date and to require the Company to use its reasonable  commercial efforts
to include a requested amount of their  Registrable  Securities in the Company's
registered offering, subject to reduction if the Company or managing underwriter
for the offering  determines that the inclusion of such  Registrable  Securities
would  interfere  with the successful  marketing of the offering.  The Company's
obligation to register the  Registrable  Securities  ceases when such securities
have been effectively registered under the Securities Act and have been disposed
of pursuant to an effective  registration  statement  covering such  Registrable
Securities,  when such securities are distributed to the public pursuant to Rule
144 of the  Securities  Act, or when such  securities may be sold or transferred
pursuant  to Rule  144(k) (or any  similar  provision  then in force)  under the
Securities Act. The Company is required to bear all registration expenses (other
than  underwriting  discounts  and  commissions  and fees,  and certain fees and
disbursements of counsel of the  Registration  Rights Holders) and has agreed to
indemnify the Registration Rights Holders against, and provide contribution with
respect to, certain  liabilities under the Securities Act in connection with the
registrations.

ANTI-TAKEOVER EFFECTS OF DELAWARE LAW

     The  Company is subject to Section  203 of the  Delaware  GCL.  In general,
subject to certain exceptions, Section 203 prohibits a Delaware corporation from
engaging in a "business  combination"  with an  "interested  stockholder"  for a
period  of three  years  following  the date  that  such  stockholder  became an
interested stockholder,  unless (i) prior to such date the board of directors of
the corporation approved either the business combination or the transaction that
resulted in the stockholder  becoming an interested  stockholder,  (ii) upon the
consummation  of the transaction  that resulted in the  stockholder  becoming an
interested stockholder,  the interested stockholder owned at least 85 percent of
the voting  stock of the  corporation  outstanding  at the time the  transaction
commenced   (excluding  for  purposes  of  determining   the  number  of  shares
outstanding  those owned by (x) persons who are  directors and also officers and
(y) employee stock plans in which employee participants do not have the right to
determine  confidentially  whether  shares  held  subject  to the  plan  will be
tendered in a tender or exchange  offer) or (iii) on or  subsequent to such date
the business combination is approved by the board of directors and


                                       39
<PAGE>


authorized at an annual or special meeting of  stockholders,  and not by written
consent,  by the affirmative  vote of at least 66 2/3 percent of the outstanding
voting  stock  which is not owned by the  interested  stockholder.  Section  203
defines a "business  combination"  to include certain  mergers,  consolidations,
asset sales and stock  issuances and certain other  transactions  resulting in a
financial  benefit to an  "interested  stockholder."  In  addition,  Section 203
defines an "interested stockholder" to include any entity or person beneficially
owning 15 percent or more of the outstanding voting stock of the corporation and
any entity or person affiliated with such an entity or person.

THE NASDAQ SMALLCAP MARKET LISTING

     The  Company  has  applied  for  listing of the Common  Stock on The Nasdaq
SmallCap Market under the trading symbol "CYSP."

TRANSFER AGENT AND REGISTRAR

     The transfer  agent and  registrar  for the Common Stock is American  Stock
Transfer & Trust Company.

                        SHARES ELIGIBLE FOR FUTURE SALE

     Immediately  following  this  Offering,  there will be 7,000,000  shares of
Common Stock issued and outstanding  (assuming the Underwriters'  over-allotment
option is not exercised).  Of such shares,  the 2,000,000 shares of Common Stock
to be sold in this Offering will be immediately  eligible for sale in the public
market, except for any of such shares owned at any time by an "affiliate" of the
Company within the meaning of Rule 144 under the  Securities  Act. The remaining
5,000,000 issued and outstanding  shares are "restricted  securities" within the
meaning of Rule 144 and may not be publicly  resold,  except in compliance  with
the registration  requirements of the Securities Act or pursuant to an exemption
from registration, including that provided by Rule 144.

     In  general,  under  Rule  144,  a person  (or  persons  whose  shares  are
aggregated) who has beneficially owned "restricted  securities" for at least one
year,  including  a person who may be deemed an  affiliate  of the  Company,  is
entitled  to sell  within  any  three-month  period a number of shares of Common
Stock that does not exceed the greater of 1% of the  then-outstanding  shares of
Common  Stock of the Company,  or the average  weekly  trading  volume of Common
Stock on The Nasdaq SmallCap Market during the four calendar weeks preceding the
date on which notice of the sale is filed with the Commission.  Sales under Rule
144 are subject to certain  restrictions  relating to manner of sale, notice and
the availability of current public  information about the Company.  A person who
is not an  "affiliate" of the Company at any time during the 90 days preceding a
sale and who has  beneficially  owned  shares  for at least two  years  would be
entitled to sell such shares  immediately  following  this  offering  under Rule
144(k) without regard to the volume  limitations,  manner of sale  provisions or
notice or other requirements of Rule 144. In addition, any employee, director or
officer of, or consultant to, the Company who purchased his shares pursuant to a
written  compensatory  plan or  contract  may be  entitled to rely on the resale
provisions  of Rule 701,  which  permits  non-affiliates  to sell their Rule 701
shares without  having to comply with the public  information,  holding  period,
volume  limitation or notice  provisions of Rule 144, and permits  affiliates to
sell their  Rule 701 shares  without  having to comply  with Rule 144's  holding
period  restrictions,  in each case  commencing  90 days  after the date of this
Prospectus.

     The Company and all of its  stockholders  and current  option  holders have
agreed to a "lock-up"  arrangement under which such stockholders will not offer,
sell or contract to sell,  or otherwise  dispose of, or announce an offering of,
any shares of Common  Stock,  or rights to acquire  the same,  without the prior
written  consent of the  Underwriter for a period of a maximum of one year after
the date of this Prospectus. After the "lock-up" period 1,545,134 shares held by
non-affiliates  will be saleable  pursuant to Rule 144(k) and  3,796,908  shares
will be saleable pursuant to Rule 144 and Rule 701.

     Certain  stockholders  of the  Company  are  entitled  to both  demand  and
piggyback  registration  rights with respect to 829,856  shares of Common Stock.
After the expiration of the one year period, such holders may choose to exercise
their demand registration rights, which could result in a large number of shares
being  sold  in  the  public   market.   See   "Description   of  Capital  Stock
- --Registration Rights." 


                                       40
<PAGE>


     Upon completion of the Offering,  the Company will issue to the Underwriter
the Underwriter's  Warrants.  The Underwriter's Warrants require that the Common
Stock for which such Underwriter's Warrants are exercisable be registered within
one year from the date of this Prospectus. See "Underwriting."

     Prior to the date of this  Prospectus,  there has been no public market for
the Common Stock.  Trading of the Common Stock on The Nasdaq  SmallCap Market is
expected to commence on the date of this  Prospectus.  No prediction can be made
as to the effect,  if any, that future sales of shares,  or the  availability of
shares  for future  sale,  will have on the  market  price of the  Common  Stock
prevailing from time to time.  Sales of substantial  amounts of Common Stock, or
the  perception  that  such  sales  could  occur,  could  adversely  affect  the
prevailing  market  price of the  Common  Stock.  See  "Risk  Factors  -- Shares
Eligible for Future Sale; Registration Rights."

                                 UNDERWRITING

     Subject to the terms and conditions set forth in an underwriting  agreement
(the  "Underwriting  Agreement"),  the  Company  has  agreed  to  sell  to  C.E.
Unterberg, Towbin (the "Underwriter") and the Underwriter has agreed to purchase
the  2,000,000  shares of  Common  Stock  offered  hereby.  In the  Underwriting
Agreement,  the Underwriter has agreed,  subject to the terms and conditions set
forth therein,  to purchase all 2,000,000  shares of Common Stock offered hereby
if any such shares are purchased. 

     The  Underwriter  proposes  initially  to offer the shares of Common  Stock
offered hereby to the public at the public offering price per share set forth on
the cover page of this  Prospectus  and to certain  dealers at such price less a
concession not in excess of $____ per share. The Underwriter may allow, and such
dealers  may  reallow,  a discount  not in excess of $____ per share on sales to
certain other dealers.  After the public offering,  the offering price, discount
price and reallowance may be changed by the Underwriter.

     The Company has granted the  Underwriter  an option  which may be exercised
within  30 days  after  the  date  of  this  Prospectus,  to  purchase  up to an
additional 300,000 shares of Common Stock to cover  over-allotments,  if any, at
the initial public offering price, less the underwriting discount.

     The Company has agreed to indemnify the  Underwriter  against certain civil
liabilities, including liabilities under the Securities Act, or to contribute to
payments the Underwriter may be required to make in respect thereof.

     Upon completion of this Offering, the Company will sell to the Underwriter,
for its own account,  the Underwriter's  Warrants covering an aggregate of up to
200,000  shares  of Common  Stock  exercisable  at a price  equal to 110% of the
initial  public  offering price set forth on the cover of this  Prospectus.  The
Underwriter will pay a price of $0.01 per warrant.  The  Underwriter's  Warrants
may be  exercised  as to all or any  lesser  number of  shares  of Common  Stock
commencing  ________,  1999 until _________,  2004, and require that the Company
register the Common Stock for which such Underwriter's  Warrants are exercisable
within one year from the date of this Prospectus. The Underwriter's Warrants are
not  transferable  by the warrant holders other than to employees and affiliates
of the  Underwriter.  The exercise price of the  Underwriter's  Warrants and the
number of shares of Common  Stock  for which  such  Underwriter's  Warrants  are
exercisable  are subject to  adjustment to protect the warrant  holders  against
dilution in certain events.

     The Company, and all of its directors,  officers, existing stockholders and
option holders have agreed to a "lock-up"  arrangement  under which they may not
offer,  sell,  contract  to sell,  pledge  or  otherwise  dispose  of, or file a
registration  statement  with the  Commission  in respect  of, or  establish  or
increase a put  position  within the meaning of Section 16 of the  Exchange  Act
with  respect to any shares of capital  stock of the  Company or any  securities
convertible  into or exercisable  or  exchangeable  for such capital  stock,  or
publicly announce an intention to effect any such transaction  without the prior
written  consent of the  Underwriter  for a period of one year after the date of
this Prospectus, subject to certain exceptions. 

     In connection with the Offering, the Underwriter may engage in transactions
that  stabilize,  maintain or  otherwise  affect the market  price of the Common
Stock.  Such  transactions may include  stabilization  transactions  effected in
accordance with Rule 104 of Regulation M under the Exchange Act, pursuant to


                                       41
<PAGE>


which the Underwriter may bid for, or purchase,  Common Stock for the purpose of
stabilizing the market price.  The Underwriter  also may create a short position
by  selling  more  Common  Stock  in  connection  with the  Offering  than it is
committed  to purchase  from the Company,  and in such case may purchase  Common
Stock in the open market following completion of this Offering to cover all or a
portion of such short position. In addition, the Underwriter may impose "penalty
bids" whereby it may reclaim from a dealer  participating  in the offering,  the
selling  concession with respect to the Common Stock that it distributed in this
Offering,  but subsequently  purchased for the account of the Underwriter in the
open market.  Any of the transactions  described in this paragraph may result in
the  maintenance  of the price of the Common  Stock at a level  above that which
might otherwise prevail in the open market.  None of the transactions  described
in this  paragraph  is  required,  and,  if they  are  undertaken,  they  may be
discontinued at any time.

     The Underwriter has informed the Company that it does not intend to confirm
sales to any account over which it exercises discretionary authority.

     Prior to this  Offering,  there has been no market for the Common  Stock of
the Company. Accordingly, the initial public offering price for the Common Stock
will be determined by negotiation between the Company and the Underwriter. Among
the factors considered in determining the initial public offering price were the
Company's record of operations,  the Company's current financial condition,  its
future prospects,  the state of the markets for its services,  the experience of
management,  the economics of the industry in general,  the general condition of
the equity securities market and the demand for similar  securities of companies
considered comparable to the Company.

     Robert  Matluck,  Chief  Operating  Officer and a Managing  Director of the
Underwriter,  is expected to be named a director  of the Company  following  the
Offering.

                                 LEGAL MATTERS

     The  validity of the issuance of the Common  Stock  offered  hereby will be
passed upon for the Company by Rubin Baum Levin  Constant & Friedman,  New York,
New York.  Certain  legal  matters  will be passed upon for the  Underwriter  by
Cravath, Swaine & Moore, New York, New York.

                                    EXPERTS

     The  consolidated  financial  statements  of the Company as of December 31,
1994,  1995 and 1996,  and the  period  from  inception  (December  1,  1994) to
December 31, 1994 and for the years ended  December 31, 1995 and 1996,  included
in this Prospectus and elsewhere in the Registration Statement have been audited
by Arthur Andersen LLP,  independent public  accountants,  as indicated in their
report with  respect  thereto,  and are  included  herein in  reliance  upon the
authority of said firm as experts in giving said reports.

                            ADDITIONAL INFORMATION

     The Company has filed with the Commission a registration  statement on Form
S-1 (the "Registration Statement") under the Securities Act, with respect to the
shares of  Common  Stock  offered  hereby.  For the  purposes  hereof,  the term
"Registration  Statement" means the original Registration  Statement and any and
all amendments thereto.  This Prospectus does not contain all of the information
set forth in the Registration  Statement and the exhibits and schedules thereto.
For further  information  with  respect to the  Company  and such Common  Stock,
reference is hereby made to such Registration Statement,  which can be inspected
and copied at the public  reference  facilities  maintained by the Commission at
Judiciary Plaza, Room 1024, 450 Fifth Street, N.W., Washington,  D.C. 20549, and
at the Regional Offices of the Commission at Seven World Trade Center, New York,
New York  10048 and  Citicorp  Center,  500 West  Madison  Street,  Suite  1400,
Chicago,  Illinois 60661.  Copies of such material also can be obtained from the
Public Reference Section of the Commission, Washington, D.C. 20549 at prescribed
rates. In addition, the Company is required to file electronic versions of these
documents with the Commission


                                       42
<PAGE>

through the  Commission's  Electronic  Data  Gathering,  Analysis and  Retrieval
(EDGAR) system. The Commission  maintains a website at  http://www.sec.gov  that
contains  reports,  proxy  and  information  statements  and  other  information
regarding registrants that file electronically with the Commission.

     Statements  contained in this Prospectus as to the contents of any contract
or other document to which reference is made are summaries of the material terms
of such  contracts or documents,  and in each instance  reference is made to the
copy of such contract or other document filed as an exhibit to the  Registration
Statement,  each  such  statement  being  qualified  in  all  respects  by  such
reference.

     The  Company  intends to  furnish  its  stockholders  with  annual  reports
containing  financial  statements  audited by independent  accountants  and with
quarterly reports containing  updated summary financial  information for each of
the first three quarters of each fiscal year.


                                       43
<PAGE>


                         CYBERSHOP INTERNATIONAL, INC.
                  INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

<TABLE>
<S>                                                                                       <C>
Report of Independent Public Accountants ..............................................    F-2
Consolidated Balance Sheets as of December 31, 1995 and 1996 and September 30, 1997
 (unaudited) ..........................................................................    F-3
Consolidated Statements of Operations for the Period From Inception (December 1, 1994)
 through December 31, 1994, the Years Ended December 31, 1995 and 1996 and the Nine
 Months ended September 30, 1996 and 1997 (unaudited) .................................    F-4
Consolidated Statements of Stockholders' Equity for the Period from Inception (December
 1, 1994) through December 31, 1994, the Years Ended December 31, 1995 and 1996 and
 the Nine Months Ended September 30, 1997 (unaudited) .................................    F-5
Consolidated Statements of Cash Flows for the Period From Inception (December 1, 1994)
 through December 31, 1994, the Years Ended December 31, 1995 and 1996 and the Nine
 Months Ended September 30, 1996 and 1997 (unaudited) .................................    F-6
Notes to Consolidated Financial Statements ............................................    F-7
</TABLE>



                                      F-1
<PAGE>


     The consolidated financial statements included herein have been adjusted to
give effect to the expected contribution of the CyberShop L.L.C. members capital
interest  to  CyberShop  International,  Inc. in  exchange  for the  issuance of
5,000,000  shares of $.001 par value  common stock as described in Note 6 to the
consolidated financial statements.  CyberShop L.L.C. will then be a wholly owned
subsidiary  of  CyberShop  International,  Inc. We expect to be in a position to
render the following audit report upon the effectiveness of such events assuming
that from January 31, 1997 to the effective date of such events, no other events
will have occurred that would affect the  consolidated  financial  statements or
notes thereto.

                                          Arthur Andersen LLP

Roseland, New Jersey
January 31, 1997


                   REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

TO CYBERSHOP INTERNATIONAL, INC.:

     We have audited the accompanying  consolidated  balance sheets of CyberShop
International,  Inc. (a Delaware  Corporation) and subsidiary as of December 31,
1995 and 1996, and the related consolidated statements of operations, changes in
stockholders'  equity and cash flows for the period from inception  (December 1,
1994) through December 31, 1994 and the years ending December 31, 1995 and 1996.
These consolidated  financial statements are the responsibility of the Company's
management.  Our  responsibility is to express an opinion on these  consolidated
financial statements based on our audits. 

     We conducted  our audits in accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

     In our opinion,  the consolidated  financial  statements  referred to above
present fairly, in all material  respects,  the financial  position of CyberShop
International,  Inc. and  subsidiary  as of December 31, 1995 and 1996,  and the
results of their  operations  and their cash flows for the period from inception
(December 1, 1994) through  December 31, 1994 and the years ending  December 31,
1995 and 1996 in conformity with generally accepted accounting principles.



                                      F-2
<PAGE>

                 CYBERSHOP INTERNATIONAL, INC. AND SUBSIDIARY
                          CONSOLIDATED BALANCE SHEETS


<TABLE>
<CAPTION>
                             ASSETS                                        DECEMBER 31,             SEPTEMBER 30,
- ----------------------------------------------------------------   -----------------------------   --------------
                                                                       1995            1996             1997
                                                                   ------------   --------------   --------------
<S>                                                                <C>            <C>              <C>
                                                                                                     (UNAUDITED)
CURRENT ASSETS:
 Cash and cash equivalents (Note 2) ............................   $ 110,687      $   509,727       $   764,273
 Accounts receivable, net of allowance for doubtful accounts
   of $10,000 as of December 31, 1995 and 1996 and Septem-
   ber 30, 1997, respectively ..................................     138,209           39,260            59,038
                                                                   ---------      -----------       -----------
    Total current assets .......................................     248,896          548,987           823,311
FURNITURE AND EQUIPMENT (Note 2):
 Computer equipment ............................................      62,007           86,896           121,621
 Computer software .............................................      64,500           84,105           150,543
 Furniture and fixtures ........................................       1,672           10,212            13,529
 Office equipment ..............................................           0           35,414            37,178
                                                                   ---------      -----------       -----------
                                                                     128,179          216,627           322,871
Less -- accumulated depreciation and amortization ..............     (44,696)        (100,313)         (183,313)
                                                                   ---------      -----------       -----------
    Furniture and equipment, net ...............................      83,483          116,314           139,558
SECURITY DEPOSITS ..............................................           0            4,686             5,140
                                                                   ---------      -----------       -----------
    Total assets ...............................................   $ 332,379      $   669,987       $   968,009
                                                                   =========      ===========       ===========
    LIABILITIES AND STOCKHOLDERS' EQUITY
    ------------------------------------

CURRENT LIABILITIES:
 Accounts payable ..............................................   $ 125,564      $   148,096       $    79,211
 Accrued liabilities ...........................................         486          102,399               475
 Current portion of capital lease obligations (Note 4) .........           0            8,147            10,141
                                                                   ---------      -----------       -----------
   Total current liabilities ...................................     126,050          258,642            89,827
LONG-TERM LIABILITIES:
 Deferred rent .................................................           0              899             2,923
 Capital lease obligations (Note 4) ............................           0           12,049            11,190
                                                                   ---------      -----------       -----------
   Total long-term liabilities .................................           0           12,948            14,113
                                                                   ---------      -----------       -----------
COMMITMENTS AND CONTINGENCIES

STOCKHOLDERS' EQUITY (Note 1):
Members capital interest .......................................     589,443        1,589,443                 0
Preferred stock, $.001 par value, 5,000,000 authorized; 0 shares
 issued and outstanding ........................................           0                0                 0
Common stock, $.001, par value, 25,000,000 authorized; 5,000,000
 shares issued and outstanding .................................           0                0             5,000
Additional paid-in capital .....................................           0                0           859,069
Accumulated deficit ............................................    (383,114)      (1,191,046)                0
                                                                   ---------      -----------       -----------
   Total stockholders' equity ..................................     206,329          398,397           864,069
                                                                   ---------      -----------       -----------
   Total liabilities and stockholders' equity ..................   $ 332,379      $   669,987       $   968,009
                                                                   ==========     ============      ===========
</TABLE>

The accompanying notes to consolidated financial statements are an integral part
of these consolidated statements.


                                      F-3
<PAGE>

                 CYBERSHOP INTERNATIONAL, INC. AND SUBSIDIARY
                     CONSOLIDATED STATEMENTS OF OPERATIONS

<TABLE>
<CAPTION>
                                           INCEPTION
                                         (DECEMBER 1,
                                         1994) THROUGH                                            NINE MONTHS ENDED
                                         DECEMBER 31,        YEARS ENDED DECEMBER 31,               SEPTEMBER 30,
                                        ---------------   ------------------------------   -------------------------------
                                             1994             1995             1996            1996             1997
                                        ---------------   -------------   --------------   -------------   ---------------
<S>                                     <C>               <C>             <C>              <C>             <C>
                                                                                                     (UNAUDITED)
REVENUES (Note 2):
 Net sales ..........................      $      0         $  18,670       $ 272,560        $  57,245       $   496,150
 Manufacturer set up fees ...........             0           417,365          74,325           68,325            82,435
 Other revenues .....................             0             8,800           8,500            8,500               509
                                           --------         ---------       ---------        ---------       -----------
   Total revenues ...................             0           444,835         355,385          134,070           579,094
COST OF REVENUES ....................             0            13,769         155,274           30,680           355,602
                                           --------         ---------       ---------        ---------       -----------
   Gross profit .....................             0           431,066         200,111          103,390           223,492
   SELLING, GENERAL AND AD-
    MINISTRATIVE EXPENSES ...........        47,543           772,744       1,011,257          419,714         1,323,115
                                           --------         ---------       ---------        ---------       -----------
 Loss from operations ...............       (47,543)         (341,678)       (811,146)        (316,324)       (1,099,623)
OTHER INCOME ........................            85             6,022           3,214              727            15,295
                                           --------         ---------       ---------        ---------       -----------
 Net loss ...........................     ($ 47,458)       ($ 335,656)     ($ 807,932)      ($ 315,597)     ($ 1,084,328)
                                           ========         =========       =========        =========       ===========
PRO FORMA NET LOSS DATA (unaudited) (Notes 1, 2 and 5):
 Net loss ...........................     ($ 47,458)       ($ 335,656)     ($ 807,932)      ($ 315,597)     ($ 1,084,328)
 Pro forma income tax benefit .......       (18,983)         (134,262)       (323,173)        (126,239)         (433,731)
                                           --------         ---------       ---------        ---------       -----------
 Pro forma net loss .................     ($ 28,475)       ($ 201,394)     ($ 484,759)      ($ 189,358)     ($   650,597)
                                           ========         =========       =========        =========       ===========
</TABLE>


<TABLE>
<S>                                              <C>            <C>
PRO FORMA NET LOSS
PER COMMON SHARE (unaudited) (Note 2) ........   ($      .10)   ($      .12)
                                                  ==========     ==========
PRO FORMA WEIGHTED AVERAGE
COMMON SHARES OUTSTANDING (Note 2) ...........   4,755,308      5,257,683
</TABLE>


The accompanying notes to consolidated financial statements are an integral part
of these consolidated statements.

                                      F-4

<PAGE>


                 CYBERSHOP INTERNATIONAL, INC. AND SUBSIDIARY
          CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY

<TABLE>
<CAPTION>
                                                                            MEMBERS      ADDITIONAL
                                                                COMMON      CAPITAL       PAID-IN     ACCUMULATED
                                                                STOCK      INTEREST       CAPITAL       DEFICIT
                                                               -------- --------------- ----------- ---------------
<S>                                                            <C>      <C>             <C>         <C>
BALANCE AS OF INCEPTION (DECEMBER 1, 1994) ...................  $    0   $          0     $      0   $          0
 Issuance of members capital interest ........................       0        200,000            0              0
 Net loss ....................................................       0              0            0        (47,458)
                                                                ------   ------------    ---------   ------------
BALANCE AS OF DECEMBER 31, 1994 ..............................       0        200,000            0        (47,458)
 Issuance of members capital interest ........................       0        389,443            0              0
 Net loss ....................................................       0              0            0       (335,656)
                                                                ------   ------------    ---------   ------------
BALANCE AS OF DECEMBER 31, 1995 ..............................       0        589,443            0       (383,114)
 Issuance of members capital interest ........................       0      1,000,000            0              0
 Net loss ....................................................       0              0            0       (807,932)
                                                                ------   ------------    ---------   ------------
BALANCE AS OF DECEMBER 31, 1996 ..............................       0      1,589,443            0     (1,191,046)
 Issuance of members capital interest ........................       0      1,550,000            0              0
 Net loss ....................................................       0              0            0     (1,084,328)
 Contribution of members capital interest in exchange for the
   issuance of 5,000,000 shares of common stock (Note 6) .....   5,000     (3,139,443)     859,069      2,275,374
                                                                ------   ------------    ---------   ------------
BALANCE AS OF SEPTEMBER 30, 1997 (unaudited) .................  $5,000   $          0     $859,069   $          0
                                                                ======   ============    =========   ============
</TABLE>

The accompanying notes to consolidated financial statements are an integral part
of these consolidated statements.

                                      F-5

<PAGE>

                 CYBERSHOP INTERNATIONAL, INC. AND SUBSIDIARY
                     CONSOLIDATED STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
                                                          INCEPTION
                                                        (DECEMBER 1,
                                                        1994) THROUGH
                                                          DECEMBER 31,      YEAR ENDED DECEMBER 31,
                                                        --------------- -----------------------------
                                                             1994            1995           1996
                                                        --------------- -------------- --------------
<S>                                                     <C>             <C>            <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
 Net loss .............................................   ($ 47,458)     ($ 335,656)    ($ 807,932)
 Adjustments to reconcile net loss to net cash used in
  operating activities-  ..............................
  Depreciation  .......................................       2,193          42,503         55,617
  Changes in assets and liabilities- ..................
   (Increase) decrease in accounts receivable, net ....           0        (138,209)        98,949
   Increase in other assets ...........................           0               0         (4,686)
   Increase (decrease) in accounts payable ............       3,407         122,157         22,532
   Increase (decrease) in accrued liabilities .........           0             486        101,913
   Increase (decrease) in due to officer ..............      38,815         (38,815)             0
   Increase in deferred rent ..........................           0               0            899
                                                           --------       ---------      ---------
     Net cash used in operating activities ............      (3,043)       (347,534)      (532,708)
CASH FLOWS FROM INVESTING ACTIVITIES --
 Purchases of furniture and equipment .................     (39,480)        (88,699)       (67,812)
CASH FLOWS FROM FINANCING ACTIVITIES:
 Proceeds from the issuance of members capital in-
  terest ..............................................     200,000         389,443      1,000,000
 Proceeds from officer loan ...........................           0               0        150,000
 Repayment of officer loan ............................           0               0       (150,000)
 Payments of capital lease obligations  ...............           0               0           (440)
                                                           --------       ---------      ---------
     Net cash provided by financing activities ........     200,000         389,443        999,560
                                                           --------       ---------      ---------
     Net increase (decrease) in cash ..................     157,477         (46,790)       399,040
CASH AND CASH EQUIVALENTS, beginning of
 period ...............................................           0         157,477        110,687
                                                           --------       ---------      ---------
CASH AND CASH EQUIVALENTS, end of period ..............    $157,477       $ 110,687      $ 509,727
                                                           ========       =========      =========
SUPPLEMENTAL CASH FLOW INFORMATION:
 Cash paid for interest  ..............................    $      0       $       0      $   1,220
                                                           ========       =========      =========
 Assets acquired under capital lease obligations ......    $      0       $       0      $  20,636
                                                           ========       =========      =========

<CAPTION>
                                                               NINE MONTHS ENDED
                                                                 SEPTEMBER 30,
                                                        -----------------------------
                                                             1996            1997
                                                        -------------- ----------------
                                                                  (UNAUDITED)
<S>                                                     <C>            <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
 Net loss ............................................. ($ 315,597)     ($ 1,084,328)
 Adjustments to reconcile net loss to net cash used in
  operating activities- ...............................
  Depreciation ........................................     41,713            83,000
  Changes in assets and liabilities- ..................
   (Increase) decrease in accounts receivable, net ....    107,733           (19,778)
   Increase in other assets ...........................     (3,200)             (454)
   Increase (decrease) in accounts payable ............    (44,447)          (68,885)
   Increase (decrease) in accrued liabilities .........         (2)         (101,924)
   Increase (decrease) in due to officer ..............          0                 0
   Increase in deferred rent ..........................          0             2,024
                                                         ---------       -----------
     Net cash used in operating activities ............   (213,800)       (1,190,345)
CASH FLOWS FROM INVESTING ACTIVITIES --
 Purchases of furniture and equipment .................    (30,093)          (99,931)
CASH FLOWS FROM FINANCING ACTIVITIES:
 Proceeds from the issuance of members capital in-
  terest                                                         0         1,550,000
 Proceeds from officer loan ...........................    150,000                 0
 Repayment of officer loan  ...........................          0                 0
 Payments of capital lease obligations ................          0            (5,178)
                                                         -----------     ------------
     Net cash provided by financing activities ........    150,000         1,544,882
                                                         -----------     ------------
     Net increase (decrease) in cash ..................    (93,893)          254,546
CASH AND CASH EQUIVALENTS, beginning of
 period ...............................................    110,687           509,727
                                                         -----------     ------------
CASH AND CASH EQUIVALENTS, end of period ..............  $  16,794       $   764,273
                                                         ===========     ============
SUPPLEMENTAL CASH FLOW INFORMATION:
 Cash paid for interest  ..............................  $       0       $     3,937
                                                         ===========     ============
 Assets acquired under capital lease obligations ......  $       0       $     6,313
                                                         ===========     ============
</TABLE>


The accompanying notes to consolidated financial statements are an integral part
of these consolidated statements.


                                      F-6
<PAGE>

                    CYBERSHOP INTERNATIONAL, INC.
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(1) DESCRIPTION OF THE BUSINESS:

     CYBERSHOP L.L.C. WAS ORGANIZED UNDER THE LAWS OF THE STATE OF NEW JERSEY
AS AN L.L.C. IN DECEMBER 1994 and is a wholly owned subsidiary of CyberShop
International, Inc. ("the Company") (see Note 6).

     The Company is an online  retailer  that offers more than 40,000 brand name
products from over 400 manufacturers to customers from the Company's web site on
the World Wide Web (the "Web") and from its store that resides on America Online
("AOL").

     The  accompanying   unaudited   consolidated  financial  statements  as  of
September  30, 1997 and for the nine months  ended  September  30, 1997 and 1996
have been prepared by the Company  pursuant to the rules and  regulations of the
Securities and Exchange  Commission.  Accordingly,  certain information and note
disclosures  normally  included in financial  statements  prepared in conformity
with generally accepted accounting principles have been condensed or omitted. In
the opinion of the Company, all adjustments, consisting of only normal recurring
adjustments,  necessary to present fairly the consolidated  financial  position,
results of operations  and changes in cash flows for the periods  presented have
been made.

(2) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:

     Use of Estimates in the Preparation of Financial Statements-

     The  preparation  of financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect the  reported  amounts of assets and  liabilities  and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements  and the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. Actual results could differ from those estimates.

     Principles of Consolidation-

     The consolidated  financial  statements include the accounts of the Company
and its wholly  owned  subsidiary.  All  significant  intercompany  accounts and
transactions have been eliminated.

     Revenue Recognition-

     The Company has entered into  contracts  with certain  vendors  whereby the
Company  will be paid a "set  up" fee for each  vendor  product  offered  by the
Company.  The  Company  recognizes  the set up fee  revenue  when  the  vendors'
products are offered on the Company's web site. The Company  recognizes  revenue
on product sales when the goods are shipped from the vendor.

     Cash and Cash Equivalents-

     The Company  considers all short-term  marketable  equity securities with a
maturity of three months or less to be cash equivalents.

     Furniture and Equipment-

     Furniture  and  equipment  are recorded at cost.  Depreciation  is computed
using the straight-line method over the assets' estimated useful lives.

     Income Taxes-

     The  stockholders  of  CyberShop  L.L.C.  had  elected  to be  treated as a
partnership  for both  Federal  and state  income tax  purposes  for all periods
through  September 30, 1997.  The net loss for those periods will be included in
the individual income tax returns of the stockholders (see Note 6).



                                      F-7
<PAGE>

                         CYBERSHOP INTERNATIONAL, INC.
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)

(2) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: - (CONTINUED)

     The Company uses the asset and liability  method to calculate  deferred tax
assets and liabilities. Deferred taxes are recognized on the differences between
the  financial  reporting and income tax basis of assets and  liabilities  using
enacted tax rates.

     Long-Lived Assets-

     During 1996,  the Company  adopted the provisions of Statement of Financial
Accounting  Standards  No. 121,  "Accounting  for the  Impairment  of Long-Lived
Assets"  ("SFAS  121").  SFAS 121 requires,  among other things,  that an entity
review its  long-lived  assets and certain  related  intangibles  for impairment
whenever events or changes in circumstances indicate that the carrying amount of
an asset may not be fully  recoverable.  As a result of its review,  the Company
does not believe that any impairment  currently exists related to its long-lived
assets.

     Stock Based Compensation-

     The  Financial  Accounting  Standards  Board  has  issued  a new  standard,
"Accounting for Stock-Based  Compensation"  ("SFAS 123"). SFAS 123 requires that
an entity  account  for  employee  stock  compensation  under a fair value based
method.  However,  SFAS 123  also  allows  an  entity  to  continue  to  measure
compensation  cost for employee  stock-based  compensation  using the  intrinsic
value based method of accounting  prescribed by APB Opinion No. 25,  "Accounting
for Stock Issued to Employees"  ("Opinion 25"). Entities electing to remain with
the  accounting  under Opinion 25 are required to make pro forma  disclosures of
net  income  and  earnings  per  share  as if the fair  value  based  method  of
accounting under SFAS 123 had been applied. The Company will continue to account
for employee  stock-based  compensation  under  Opinion 25 and will make the pro
forma disclosures required under SFAS 123.

     Pro Forma Net Loss Per Common Share-

     Pro forma net loss per common share has been computed by dividing pro forma
net loss by the pro forma number of common  shares  outstanding.  As required by
the Securities and Exchange  Commission rules, all warrants,  options and shares
issued within one year of the public  offering at less than the public  offering
price are assumed to be  outstanding  for each period  presented for purposes of
the per share calculation.

     Statement of Financial  Accounting  Standards No. 128, "Earnings per Share"
("SFAS 128") which becomes  effective  for the period ending  December 31, 1997,
establishes new standards for computing and presenting earnings per share (EPS).
The new standard  requires the  presentation of basic EPS and diluted EPS. Basic
EPS is calculated by dividing  income  available to common  shareholders  by the
weighted average number of shares of common stock outstanding during the period.
Diluted EPS is calculated by dividing income available to common shareholders by
the weighted  average  number of common shares  outstanding  adjusted to reflect
potentially  dilutive  securities.  Previously  reported  EPS  amounts  must  be
restated under the new standard when it becomes  effective.  Pro forma basic EPS
for the year ending  December 31, 1996 and for the nine months ending  September
30, 1997 would have been ($.11) and ($.13), respectively.  Pro forma diluted EPS
for the year ending  December 31, 1996 and the nine months ending  September 30,
1997 would have been ($.10) and ($.12), respectively.



                                      F-8
<PAGE>

                         CYBERSHOP INTERNATIONAL, INC.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED )

(3) LEASE COMMITMENTS:

     Capital Leases-

     Included in furniture  and  equipment  is certain  office  equipment  under
capital leases which expire through December 1999. Future minimum lease payments
as of December 31, 1996 are as follows-

<TABLE>
<S>                                                             <C>
       1997 .................................................    $  8,147
       1998 .................................................       8,914
       1999 .................................................       8,727
                                                                 --------
       Total minimum lease payments .........................      25,788
       Less- Amount representing interest ...................      (5,592)
                                                                 --------
       Present value of future minimum lease payments .......      20,196
       Less- Current portion ................................       8,147
                                                                 --------
       Long-term portion of capital lease obligations .......    $ 12,049
                                                                 ========
</TABLE>

     Operating Leases-

     In September  1996,  the Company began leasing its main office space in New
York under a 10 year operating  lease that expires in August 2006. The following
are the minimum lease payments for the office as of December 31, 1996.



<TABLE>
<S>                         <C>
       1997 .................................................   $32,400
       1998 .................................................    32,832
       1999 .................................................    33,696
       2000 .................................................    34,144
       2001 .................................................    35,040
       Thereafter ...........................................   172,068
</TABLE>

     Rent  expense  for the period from  inception  (December  1, 1994)  through
December  31,  1994,  the years  ended  December  31, 1995 and 1996 and the nine
months ended September 30, 1996 and 1997 amounted to $0, $0, $13,533, $2,700 and
$26,324, respectively. 

(4) INCOME TAXES:

     As  described  in Note  2,  CyberShop  L.L.C.  previously  elected  limited
liability  company status under the provisions of the Internal Revenue Code (see
Note 6).

     The following  unaudited pro forma  information has been  determined  based
upon the  provisions  of Statement of Financial  Accounting  Standards  No. 109,
"Accounting for Income Taxes" ("SFAS 109"). This information reflects income tax
expense that the Company  would have incurred had it operated as a C Corporation
for Federal and state income taxes from its inception, without contemplating any
applicable  tax  laws  related  to  the  utilization  of net  operating  losses.
Temporary differences have been deemed immaterial.



                                      F-9
<PAGE>

                         CYBERSHOP INTERNATIONAL, INC.
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
(4) INCOME TAXES: - (CONTINUED)



<TABLE>
<CAPTION>
                                               PERIOD FROM INCEPTION                                     NINE MONTHS ENDED
                                                (DECEMBER 1, 1994)     YEARS ENDED DECEMBER 31,            SEPTEMBER 30,
                                                     THROUGH         ----------------------------- ---------------------------
                                                DECEMBER 31, 1994         1995           1996           1996           1997
                                              ---------------------- -------------- -------------- -------------- --------------
<S>                                           <C>                    <C>            <C>            <C>            <C>
Federal tax benefit at statutory rate .......       ($ 16,136)        ($ 114,123)    ($ 274,697)    ($ 107,303)    ($ 368,672)
State income benefit net of Federal
 benefit ....................................          (2,847)           (20,139)       (48,476)       (18,936)       (65,059)
                                                     --------          ---------      ---------      ----------     ---------
                                                    ($ 18,983)        ($ 134,262)    ($ 323,173)    ($ 126,239)    ($ 433,731)
                                                     ========          =========      =========      =========      ========= 
</TABLE>

(5) STOCK OPTIONS:

     A summary of  nonqualified  stock options  outstanding at December 31, 1996
and  September  30,  1997 and the  changes  during the year and nine months then
ended, respectively, is presented in the table below- 

<TABLE>
<CAPTION>
                                                                 EXERCISE
                                                    OPTIONS       PRICE
                                                   ---------   ------------
<S>                                                <C>         <C>
       Outstanding at January 1, 1996 ..........         0       $     0
       Granted .................................   134,303          1.00
       Exercised ...............................         0             0
       Forfeited ...............................         0             0
                                                   -------       ------- 
       Outstanding at December 31, 1996 ........   134,303          1.00
       Granted .................................   207,739          1.79
       Exercised ...............................         0             0
       Forfeited ...............................         0             0
                                                   -------       -------
       Outstanding at September 30, 1997 .......   342,042       $  1.00-
                                                   =======       =======
                                                                 $  1.79
                                                                 =======
       Exercisable at September 30, 1997 .......   128,404       $  1.00-
                                                   =======     =========
                                                                 $  1.79
                                                                 =======
</TABLE>

     The above options vest ratably over a two year period and expire five years
from the date of grant.

     Effective  January 1, 1996, the Company  adopted the provisions of SFAS 123
"Accounting for Stock-Based  Compensation."  As permitted by the statement,  the
Company has elected to continue to account for  stock-based  compensation  using
the  intrinsic  value  method.   Accordingly,  no  compensation  cost  has  been
recognized  for stock  options  granted at or above market  value.  Had the fair
value method of accounting  been applied to the Company's  stock option  grants,
which requires  recognition of compensation cost ratably over the vesting period
of the underlying equity instruments,  the net loss would have been increased by
$2,304,  $1,611 and $3,230 for the year  ended  December  31,  1996 and the nine
months ended September 30, 1996 and 1997, respectively. There would have been no
effect  on the pro forma net loss per  common  share for each of these  periods.
This pro forma impact takes into account  options  granted since January 1, 1996
and is likely to increase in future years as additional  options are granted and
amortized  ratably  over the vesting  period.  The average fair value of options
granted  during the year  ended  December  31,  1996 and the nine  months  ended
September  30,  1996 and 1997 was $.11,  $.12 and $.21,  respectively.  The fair
value was estimated  using the  Black-Scholes  option pricing model based on the
weighted  average  market  price  of  $1.00  in 1996  and  $1.79 in 1997 and the
following weighted average  assumptions:  risk free interest rate of 6.5% and no
volatility.  There were no options  granted  for any  periods  prior to the year
ended December 31, 1996. 


                                      F-10
<PAGE>

                         CYBERSHOP INTERNATIONAL, INC.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED )

(6) SUBSEQUENT EVENT (UNAUDITED):

     Contributions of Members Capital Interest-

     In October,  1997, the Company was  incorporated  in the State of Delaware.
Prior to the Offering,  the members of CyberShop,  L.L.C.  will contribute their
membership  interests  in exchange for  5,000,000  shares of Common Stock of the
Company.  As a result, the Company is subject to Federal and state corporate tax
rates as a C Corporation.

     Stock Option Plans-

     The Company  intends to adopt the 1997 Stock  Option Plan ("the 1997 Option
Plan").  Under the 1997 Option Plan,  stock options may be granted to directors,
executives,  other  key  employees  and  consultants  of  the  Company  and  its
subsidiary.  The maximum  number of shares of Common Stock reserved for issuance
under the 1997 Option Plan is  1,000,000  shares.  No options  have been granted
under the 1997 Option Plan.

     The Company  intends to adopt the 1997  Directors'  Stock Option Plan ("the
Directors' Plan").  Pursuant to the Directors' Plan, each member of the Board of
Directors who is not an employee of the Company who is elected or continues as a
member of the board of  Directors  is  entitled to receive  annually  options to
purchase  3,000 shares of Common Stock at an exercise price equal to fair market
value on the date of the grant.

     Marketing Agreements-

     The Company  entered into a marketing  agreement with AOL pursuant to which
AOL will market the  products  offered by the  Company.  Under the terms of such
agreement, the Company will pay a total of approximately $500,000 during 1998.

     Public Offering-

     The Company is undertaking a public offering of 2,000,000  shares of Common
Stock.  The  authorized  stock of the Company is 25,000,000  shares of $.001 par
value common stock and 5,000,000 shares of $.001 par value preferred stock.



                                      F-11
<PAGE>

[DESCRIPTION OF CYBERSHOP PRODUCT PAGE
The Product display page presents users with a large size, full color photograph
of the product for sale and a text  description of the items offered.  Users are
able to add items to their  shopping bag for purchase in one final  transaction.
The presentation  also may include direct links to some or all of the following:
glossary of terms,  features and  benefits,  related  products,  and  additional
information about the product(s).]

 <PAGE>
<TABLE>
<CAPTION>
<S>                                                                             <C>
===========================================================                     ====================================================
     NO PERSON HAS BEEN  AUTHORIZED TO GIVE ANY INFORMATION
OR TO MAKE ANY  REPRESENTATIONS  IN  CONNECTION  WITH  THIS
OFFERING OTHER THAN THOSE CONTAINED IN THIS PROSPECTUS AND,
IF   GIVEN   OR   MADE,   SUCH   OTHER    INFORMATION   AND
REPRESENTATIONS  MUST NOT BE  RELIED  UPON AS  HAVING  BEEN
AUTHORIZED BY THE COMPANY OR THE  UNDERWRITER.  NEITHER THE
DELIVERY  OF THIS  PROSPECTUS  NOR ANY SALE MADE  HEREUNDER                                        2,000,000 SHARES                 
SHALL, UNDER ANY CIRCUMSTANCES, CREATE ANY IMPLICATION THAT                                                                         
THERE  HAS BEEN NO  CHANGE IN THE  AFFAIRS  OF THE  COMPANY                                                                         
SINCE  THE DATE  HEREOF OR THAT THE  INFORMATION  CONTAINED                                       [GRAPHIC OMITTED]                 
HEREIN IS  CORRECT AS OF ANY TIME  SUBSEQUENT  TO ITS DATE.                                                                         
THIS  PROSPECTUS  DOES NOT CONSTITUTE AN OFFER TO SELL OR A                                                                         
SOLICITATION  OF AN OFFER TO BUY ANY SECURITIES  OTHER THAN                                                                         
THE  REGISTERED   SECURITIES  TO  WHICH  IT  RELATES.  THIS                                                                         
PROSPECTUS  DOES  NOT  CONSTITUTE  AN  OFFER  TO  SELL OR A                                                                         
SOLICITATION  OF AN  OFFER TO BUY  SUCH  SECURITIES  IN ANY                                   CYBERSHOP INTERNATIONAL, INC.         
CIRCUMSTANCES  IN  WHICH  SUCH  OFFER  OR  SOLICITATION  IS                                                                         
UNLAWFUL.                                                                                                                           
                                                                                                    COMMON STOCK                   
                                                                                                                                    
                      ---------------                                                                                               
                                                                                                                                    
                     TABLE OF CONTENTS                                                                                              
                                                                                                  
                                                                                
                                                                                
                                                                                
                                                                               
<CAPTION>                                                                                         
                                                      PAGE                                        
                                                      ----       
<S>                                                 <C>                                           
Prospectus Summary ..............................       3                                                                           
Risk Factors ....................................       6                                         ----------------                  
Use of Proceeds .................................      14                                            PROSPECTUS                     
Dividend Policy .................................      14                                         ----------------            
Dilution ........................................      15                                                                           
Capitalization ..................................      16                                                                           
Selected Financial Data .........................      17                                                                           
Management's Discussion and Analysis of Fi-                                                                                         
   nancial Condition and Results of Opera-                                                                                          
   tions ........................................      18                                      C.E. UNTERBERG, TOWBIN               
Business ........................................      21                                                                           
Management ......................................      32                                                                           
Certain Transactions ............................      37                                                      , 1998               
Principal Stockholders ..........................      37                                                                           
Description of Capital Stock ....................      38                                                                           
Shares Eligible for Future Sale .................      40                       
Underwriting ....................................      41
Legal Matters ...................................      42
Experts .........................................      42
Additional Information ..........................      42
Index to Consolidated Financial Statements ......     F-1

                      ---------------

     UNTIL              ,  1998,  ALL   DEALERS   EFFECTING
TRANSACTIONS IN THE REGISTERED  SECURITIES,  WHETHER OR NOT
PARTICIPATING  IN THIS  DISTRIBUTION,  MAY BE  REQUIRED  TO
DELIVER A PROSPECTUS. THIS IS IN ADDITION TO THE OBLIGATION
OF  DEALERS  TO  DELIVER  A   PROSPECTUS   WHEN  ACTING  AS
UNDERWRITERS AND WITH RESPECT TO THEIR UNSOLD ALLOTMENTS OR
SUBSCRIPTIONS.

===========================================================                     ====================================================
</TABLE>

<PAGE>

                                    PART II



                    INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 13. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION

     The  following  is an itemized  statement of the  estimated  amounts of all
expenses  payable by the Registrant in connection  with the  registration of the
Common Stock offered hereby, other than underwriting discounts and commissions:

<TABLE>
<S>                                                                   <C>
     Securities and Exchange Commission filing fee ................    $ 5,428
     Nasdaq SmallCap Market listing fee ...........................    $     *
     NASD filing fee ..............................................    $ 2,340
     Blue Sky fees and expenses (including attorneys' fees) .......    $22,000
     Accounting fees and expenses .................................    $     *
     Legal fees and expenses ......................................    $     *
     Printing and engraving expenses ..............................    $     *
     Transfer agent and registrar fees ............................    $     *
     Miscellaneous ................................................    $     *
                                                                       -------
     Total ........................................................    $     *
                                                                       =======
</TABLE>

- ----------

* To be filed by amendment.

ITEM 14. INDEMNIFICATION OF DIRECTORS AND OFFICERS

     (a) The Certificate of  Incorporation  of the Registrant  provides for, and
the By-Laws of the Registrant require,  indemnification of directors,  officers,
employees and agents to the full extent permitted by law.

     (b) Pursuant to the  provisions of Section 145 of the Delaware  GCL,  every
Delaware  corporation  has the power to indemnify any person who was or is or is
threatened to be made a party to any  threatened,  pending or completed  action,
suit or proceeding,  whether civil,  criminal,  administrative  or investigative
(other  than an action by or in the right of the  corporation)  by reason of the
fact that such  person is or was a director,  officer,  employee or agent of the
corporation,  or is or was  serving  at the  request  of  the  corporation  as a
director, officer, employee or agent of another corporation,  partnership, joint
venture,  trust or other  enterprise,  against  expenses  (including  attorneys'
fees),  judgments,  fines and amounts paid in settlement actually and reasonably
incurred by such person in connection with such action, suit or proceeding.  The
power to  indemnify  applies  only if such  person  acted in good faith and in a
manner  such  person  reasonably  believed  to be in or not  opposed to the best
interests  of the  corporation  and,  with  respect  to any  criminal  action or
proceeding,  had no  reasonable  cause to believe  that his or her  conduct  was
unlawful.

     The power to indemnify applies to actions brought by or in the right of the
corporation  as well,  but only to the extent of defense or settlement  expenses
and not to any satisfaction of a judgment or settlement of the claim itself, and
with the further  limitation  that in such actions no  indemnification  shall be
made in the event of any  adjudication  of negligence  or misconduct  unless the
court,  in its  discretion,  believes  that in  light  of all the  circumstances
indemnification should apply. Such indemnification is not exclusive of any other
rights to which those indemnified may be entitled under any by-laws,  agreement,
vote of stockholders or otherwise.

     (c)  Section  102(b)(7)  of the  Delaware  GCL  currently  provides  that a
director's  liability  for  breach of  fiduciary  duty to a  corporation  may be
eliminated  except for  liability (i) for any breach of the  director's  duty of
loyalty to the corporation or its  stockholders,  (ii) for acts or omissions not
in good faith or


                                      II-1
<PAGE>

which involve intentional  misconduct or a knowing violation of law, (iii) under
Section 174 of the  Delaware  GCL,  for  unlawful  dividends  or unlawful  stock
repurchases or redemptions, and (iv) for any transaction from which the director
derives an improper personal benefit.

     (d) See the  Underwriting  Agreement  (the  form of  which is  included  as
Exhibit  1.1 to  this  Registration  Statement)  for  provisions  regarding  the
indemnification under certain circumstances of the Registrant, its directors and
certain of its officers by the Underwriter.

     (e)  See  the  Form  of  Indemnification  Agreement  (to  be  entered  into
simultaneously  with the completion of this offering  between the Registrant and
each of its directors and officers and which is included as Exhibit 10.4 to this
Registration  Statement)  for  provisions  regarding the  indemnification  under
certain circumstances of the directors and executive officers of the Registrant.

ITEM 15. RECENT SALES OF UNREGISTERED SECURITIES

     The securities issued in the transactions  described below were offered and
sold in reliance upon the exemption from registration  under Section 4(2) of the
Securities  Act,  relating to transactions by an issuer not involving any public
offering. The factors that assured the availability of the exemption provided by
Section 4(2) of the Securities Act included the  sophistication  of the offerees
and the  purchasers,  their  access to  material  information,  the  disclosures
actually made to them by the Company and the absence of any general solicitation
or advertising.

     In November 1994,  CyberShop,  L.L.C. issued 2,850,508 membership interests
to a class of two  accredited  investors  for the  aggregate  offering  price of
$200,000.

     In January 1995, CyberShop, L.L.C. issued 1,749,492 membership interests to
a  class  of two  accredited  investors  for the  aggregate  offering  price  of
$139,442.

     In February 1995, CyberShop,  L.L.C. issued 300,000 membership interests to
one accredited investor for the aggregate offering price of $150,000.

     In December 1995, CyberShop,  L.L.C. issued 100,000 membership interests to
one accredited investor for the aggregate offering price of $100,000.

     In October 1996, CyberShop, L.L.C. issued 832,758 membership interests to a
class  of  four  accredited  investors  for  the  aggregate  offering  price  of
$1,000,000.

     In June 1997,  CyberShop,  L.L.C. issued 864,836 membership  interests to a
class  of  seven  accredited  investors  for the  aggregate  offering  price  of
$1,550,000.

     Pursuant to the Contribution, the 6,697,594 membership interests in
CyberShop, L.L.C. were exchanged in       , 1998 for 5,000,000 shares of Common
Stock. The Company relied upon the exemption from registration under Section
3(a)(9) of the Securities Act.

ITEM 16. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(a) Exhibits
<TABLE>
<S>        <C>
   1.1     Form of Underwriting Agreement.*
   3.1     Certificate of Incorporation of the Registrant.
   3.2     By-Laws of the Registrant.
   4.1     Specimen of Certificate for Common Stock.*
   5.1     Opinion of Rubin Baum Levin Constant & Friedman.*
  10.1     Third Amended and Restated Operating Agreement of CyberShop, L.L.C. effective as
           of October 10, 1997.
  10.2     Lease Agreement dated August 19, 1996 between the Company and Andim LTD., c/o
           RVP Management Corp.*
  10.3     Contribution Agreement between the Company and the members of CyberShop,
           L.L.C.*
</TABLE>


                                      II-2
<PAGE>

<TABLE>
<S>         <C>
  10.4      Form of Officer and Director Indemnification Agreement.*
  10.5      1997 Stock Option Plan of the Company.*
  10.6      1997 Directors' Stock Option Plan.*
  10.7      Registration  Rights Agreement dated as of October 18, 1996, amended
            as of June 3, 1997, among the Company,  Trustees of General Electric
            Pension Trust, Leonard J.
            Fassler, Gerald A. Poch and Porridge Partners II.
  10.8      Interactive Marketing Agreement dated as of July 30, 1996 between the Company and
            America Online, Inc.*
  10.9      Warrant Agreement dated as of       , 1998 between the Company and C.E. Unterberg,
            Towbin.*
  10.10     Form of Warrant Certificate of the Company.*
  21.1      Subsidiaries of the Registrant.
  23.1      Consent of Arthur Andersen LLP.
  23.3      Consent of Rubin Baum Levin Constant & Friedman (contained in Exhibit 5.1).*
  24.1      Power of Attorney (contained on the signature page to the Registration Statement).
  27.1      Financial Data Schedule.
  99.1      Consent of Robert Matluck.
</TABLE>


- ----------

* To be filed by amendment.


     (b) Financial Statement Schedules

         Schedule II -- Valuation and Qualifying Accounts

ITEM 17. UNDERTAKINGS

     The   undersigned   Registrant   hereby   undertakes   to  provide  to  the
Underwriters,   at  the  closing   specified  in  the  underwriting   agreement,
certificates in such  denominations  and registered in such names as required by
the Underwriters to permit prompt delivery to each purchaser.

     Insofar as indemnification for liabilities arising under the Securities Act
of 1933 may be permitted to directors,  officers and controlling  persons of the
Registrant pursuant to the foregoing  provisions,  or otherwise,  the Registrant
has been advised that in the opinion of the Securities  and Exchange  Commission
such  indemnification  is against  public policy as expressed in the Act and is,
therefore,  unenforceable. In the event that a claim for indemnification against
such liabilities  (other than the payment by the Registrant of expenses incurred
or paid by a director,  officer or  controlling  person of the Registrant in the
successful  defense of any  action,  suit or  proceeding)  is  asserted  by such
director,  officer or controlling person in connection with the securities being
registered, the Registrant will, unless in the opinion of its counsel the matter
has been  settled by  controlling  precedent,  submit to a court of  appropriate
jurisdiction the question whether such  indemnification  by it is against public
policy as expressed in the Act and will be governed by the final adjudication of
such issue.

     The undersigned Registrant hereby undertakes that:

       (1) For purposes of determining any liability under the Securities Act of
   1933, the  information  omitted from the form of prospectus  filed as part of
   this  registration  statement in reliance  upon Rule 430A and  contained in a
   form of prospectus filed by the Registrant  pursuant to Rule 424(b)(1) or (4)
   or  497(h)  under  the  Securities  Act  shall be  deemed  to be part of this
   registration statement as of the time it was declared effective.

       (2) For the purpose of determining any liability under the Securities Act
   of 1933,  each  post-effective  amendment  that contains a form of prospectus
   shall be deemed to be a new registration statement relating to the securities
   offered  therein,  and the offering of such  securities at that time shall be
   deemed to be the initial bona fide offering thereof.


                                      II-3
<PAGE>

                                  SIGNATURES

     Pursuant to the  requirements of the Securities Act of 1933, the Registrant
has duly caused this  Registration  Statement  to be signed on its behalf by the
undersigned,  thereunto duly authorized,  in New York, New York, on December 19,
1997. 


                                        CYBERSHOP INTERNATIONAL, INC.


                                        By: /s/ Jeffrey S. Tauber
                                           ------------------------------------
                                           Jeffrey S. Tauber, Chairman of the
                                           Board, Chief Executive Officer and
                                           President


                               POWER OF ATTORNEY

     KNOW ALL MEN BY THESE PRESENTS,  that each person whose  signature  appears
below  hereby  severally  constitutes  appoints  Jeffrey S.  Tauber his true and
lawful attorney-in-fact and agent, acting alone, with full power of substitution
and  resubstitution,  for him and in his name,  place and stead,  in any and all
capacities, to sign any and all amendments (including post-effective amendments)
to this Registration  Statement,  and any registration statement relating to the
same offering as this Registration Statement that is to be effective upon filing
pursuant to Rule 462(b) under the  Securities  Act of 1933, as amended,  and all
documents relating thereto, and to file the same, with all exhibits thereto, and
other  documents  in  connection  therewith,  with the  Securities  and Exchange
Commission,  granting unto said  attorney-in-fact  and agent, acting alone, full
power and authority to do and perform each and every act and thing  necessary or
advisable  to be done in and about the  premises,  as fully to all  intents  and
purposes as he might or could do in person,  hereby ratifying and confirming all
that said  attorney-in-fact  and agent,  or his substitute or  substitutes,  may
lawfully do or cause to be done by virtue hereof.

     Pursuant  to  the   requirements  of  the  Securities  Act  of  1933,  this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities indicated on the 19th day of December, 1997.

<TABLE>
<CAPTION>
        SIGNATURE                              TITLE                            DATE
- --------------------------   -----------------------------------------   ------------------
<S>                          <C>                                         <C>
    /s/ Jeffrey S. Tauber    Chairman of the Board, Chief Executive       December 19, 1997
- ---------------------------- Officer and Director (Principal
        Jeffrey S. Tauber    Executive Officer, Principal Accounting
                             Officer and Principal Financial Officer)


     /s/ Michael Kempner     Director                                     December 19, 1997
- ---------------------------
         Michael Kempner


      /s/ Warren Struhl      Director                                     December 19, 1997
- ---------------------------
          Warren Struhl


    /s/ David Wiederecht     Director                                     December 19, 1997
- ----------------------------
        David Wiederecht

</TABLE>


                                      II-4
<PAGE>


                   REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To CyberShop International, Inc.:

     We have audited in accordance with generally  accepted auditing  standards,
the  1994,  1995  and  1996  consolidated   financial  statements  of  CyberShop
International,  Inc.  and  subsidiary  included  on  pages  F-3 and F-11 of this
registration  statement and have issued our report thereon dated January 31. Our
audit was made for the  purpose of forming an opinion on the basic  consolidated
financial statements taken as a whole. The schedule listed in Item 16(b) of this
registration  statement is the responsibility of the Company's management and is
presented  for  purposes  of  complying   with  the   Securities   and  Exchange
Commission's  rules  and is not part of the  basic  financial  statements  as of
December 31, 1994, 1995 and 1996 and for the period from inception  (December 1,
1994) through  December 31, 1994 and the years ending December 31, 1995 and 1996
and in our opinion,  fairly states in all material  respects the financial  data
required to be set forth therein in relation to the basic consolidated financial
statements taken as a whole. 

                                          Arthur Andersen LLP

Roseland, New Jersey
January 31, 1997

                                      II-5
<PAGE>


                                                                     Schedule II

                       VALUATION AND QUALIFYING ACCOUNTS
                        ALLOWANCE FOR DOUBTFUL ACCOUNTS

<TABLE>
<CAPTION>
                                                 BALANCE AT     CHARGED TO
                                                 BEGINNING      COSTS AND                    BALANCE AT
                                                  OF YEAR       EXPENSES      DEDUCTIONS     END OF YEAR
                                                ------------   -----------   ------------   ------------
<S>                                             <C>            <C>           <C>            <C>
For the period from inception (December 1,
 1994) through December 31, 1994 ............     $     0             0              0              0
For the year ending December 31, 1995 .......           0        10,000              0         10,000
For the year ending December 31, 1996 .......      10,000        32,725        (32,725)        10,000
</TABLE>






                                      II-6
<PAGE>

                                 EXHIBIT INDEX

<TABLE>
<CAPTION>
                                                                                               SEQUENTIAL
 EXHIBIT                                                                                          PAGE
 NUMBER                                       DESCRIPTION                                        NUMBER
- ---------                                     -----------                                      -----------
<S>         <C>                                                                                <C>
   1.1      Form of Underwriting Agreement.*
   3.1      Certificate of Incorporation of the Registrant.
   3.2      By-Laws of the Registrant.
   4.1      Specimen of Certificate for Common Stock.*
   5.1      Opinion of Rubin Baum Levin Constant & Friedman.*
  10.1      Third Amended and Restated Operating Agreement of CyberShop, L.L.C. effec-
            tive as of October 10, 1997.
  10.2      Lease Agreement dated August 19, 1996 between the Company and Andim LTD.,
            c/o RVP Management Corp.*
  10.3      Contribution Agreement between the Company and the members of CyberShop,
            L.L.C.*
  10.4      Form of Officer and Director Indemnification Agreement.*
  10.5      1997 Stock Option Plan of the Company.*
  10.6      1997 Directors' Stock Option Plan.*
  10.7      Registration  Rights Agreement dated as of October 18, 1996, amended
            as of June 3, 1997, among the Company,  Trustees of General Electric
            Pension  Trust,  Leonard  J.  Fassler,  Gerald A. Poch and  Porridge
            Partners II.
  10.8      Interactive Marketing Agreement dated as of July 30, 1996 between the Company
            and America Online, Inc.*
  10.9      Warrant Agreement dated as of       , 1998 between the Company and C.E.
            Unterberg, Towbin.*
  10.10     Form of Warrant Certificate of the Company.*
  21.1      Subsidiaries of the Registrant.
  23.1      Consent of Arthur Andersen LLP.
  23.3      Consent of Rubin Baum Levin Constant & Friedman (contained in Exhibit 5.1).*
  24.1      Power of Attorney (contained on the signature page to the Registration Statement).
  27.1      Financial Data Schedule.
  99.1      Consent of Robert Matluck.
</TABLE>


- ----------

* To be filed by amendment.

(b) Financial Statement Schedules
     Schedule II -- Valuation and Qualifying Accounts


                         CERTIFICATE OF INCORPORATION
                                       OF
                          CYBERSHOP INTERNATIONAL, INC.

                             A Delaware corporation




         FIRST: The name of the Corporation is CyberShop International

         SECOND:  The address of the registered office of the Corporation in the
State of Delaware is 15 East North Street,  City of Dover,  County of Kent.  The
name of its registered agent at such address is United Corporate Services, Inc.

         THIRD: The purpose of the Corporation is to engage in any lawful act or
activity for which  corporations may be organized under the General  Corporation
Law of the State of Delaware.

         FOURTH:  (a) The total  number of shares of capital  stock which may be
issued by the  Corporation is thirty million  (30,000,000)  shares,  twenty-five
million (25,000,000) of which shall be Common Stock, having a par value of $.001
and (5,000,000) of which shall be Preferred Stock, having a par value of $.001.

                  (b) The  designations  and the powers,  preferences and right,
and the qualifications,  limitations or restrictions of the shares of each class
of the Corporation are as follows:

                      1. Dividends May be paid upon the Common Stock as and when
declared by the Board of Directors out of any funds legally available therefor.


                      2. Upon any liquidation,  dissolution or winding up of the
Corporation, the holders of the Common Stock shall be entitled to receive any or
all assets of the Corporation remaining to be paid or distributed.

                      3. Except as  otherwise  provided by statute  provision of
this  Certificate,  all rights to vote and all voting power shall be exclusively
vested in the Common Stock and the holders thereof shall be entitled to one vote
for each share of Common Stock for the election of directors  and upon all other
matters.

                      4. The  Corporation  shall be entitled to treat the person
in whose name any share, right or option is registered as the owner thereof, for



<PAGE>

all  purposes,  and shall not be bound to recognize any equitable or other claim
to or interest in such share,  right or option on the part of any other  person,
whether  or not  the  Corporation  shall  have  notice  thereof,  save as may be
expressly provided by laws of the State of Delaware.

         FIFTH  The name and  mailing  address  of the sole  incorporator  is as
follows:

         NAME                                        MAILING ADDRESS

Carolyn Cornell                                30 Rockfeller Plaza, 29th Floor
                                               New York, New York 10112

         SIXTH:  (a) The number of  directors  of the  Corporation  which  shall
constitute the whole Board of Directors of the Corporation shall be such as from
time to time may be fixed by or in the manner provided in the By-laws, but in no
case shall the number of directors be less than one.  Except as may otherwise be
required by law,  vacancies  in the Board of Directors  of the  Corporation  and
newly created directorships resulting from any increase in the authorized number
of directors may be filled by a majority of the directors than in office, though
less than a quorum, or by a sole remaining director.

                 (b) All corporate powers of the Corporation  shall be exercised
by the  Board of  Directors  except as  otherwise  provided  herein  in law.  In
furtherance  of the  powers  conferred  by  statute  and by law,  the  Board  of
Directors shall have the power to adopt, alter, amend, repeal the By-laws of the
Corporation without any action on the part of the Corporation's stockholders.

         SEVENTH:  (a) A director  of the  Corporation  shall not be  personally
liable to the Corporation of stockholders  for monetary  damages for breaches of
fudiciary  duty as a director,  except for  liability  (i) for any breach of the
directors's duty of which to the Corporation or its stockholders,  (ii) for acts
or omissions not in good faith 174 of the General  Corporation  law of the State
of Delaware,  or (iv) for any  transaction  from which the  director  derived an
improper personal benefit;  it being the intention of the foregoing provision to
eliminate the  liability of the  Corporation's  directors to the fullest  extent
permitted by Section  102(b)(7)  of the General Corporation  Law of the State of
Delaware, as amended from time to time.

                  (b) Any repeal or modification  of the foregoing  subparagraph
(a) by the stockholders of the Corporation  shall not adversely affect any right
or  protection  of a director  of the  Corporation  existing at the time of such
repeal or modification.

                                     - 2 -

<PAGE>

                  (c) If the General  Corporation Law of the State of is amended
after  approval  by the  stockholders  of this  paragraph  SEVENTH to  authorize
corporate action further  eliminating or limiting the personal  liability then a
director of the Corporation, in addition to the circumstances in which he is now
personally liable, shall be free of liability to the fullest extent permitted by
the General Corporation Law of the, State of Delaware as so amended.

                  (d)  Each  director,  officer,  employee  and  agent,  past or
present,  of the  Corporation,  and each person who serves or may have served at
the request of the  Corporation  as a director,  trustee,  officer,  employee or
agent  of  another  corporation,  partnership,  joint  venture,  trust  or other
enterprise,  and their respective heirs,  administrators and executors, shall be
indemnified  by the  Corporation  in accordance  with, and to the fullest extent
permitted  by, the  provisions  of the General  Corporation  Law of the State of
Delaware  as it may  from  time to  time  be  amended.  The  provisions  of this
subparagraph  (d) shall apply to any member of any  committee  appointed  by the
Board of  Directors as fully as though such person shall have been an officer or
director of the Corporation.

                  (e) The  provisions  of this  paragraph  SEVENTH  shall  be in
addition  to and  not  in  limitation  of  any  other  rights,  indemnities,  or
limitations of liability to which any director or officer may be entitled,  as a
matter of law or under the By-laws of the Corporation or any agreement,  vote of
stockholders or

         EIGHTH:  Whenever a compromise or arrangement is proposed  between this
Corporation  and  its  creditors  or any  class  of  them  and/or  between  this
Corporation and its  stockholder's  or any class of them, any court of equitable
jurisdiction  within  Delaware may, on the  application in a summary way of this
Corporation or of any creditor or stockholder  thereof, or on the application of
any receiver or receivers appointed for this Corporation under the provisions of
Section 291 of Title 8 of the Delaware Code or on the application of trustees in
dissolution or of any receiver or receivers appointed for this Corporation under
the provisions of Section 279 of Title 8 of the Delaware  Code,  order a meeting
of the creditors or class of creditors,  and/or of the stockholders  or class of
stockholders  of this  Corporation,  as the case may be, to be in such manner as
the said court directs.  If a summoned in such manner as the said court directs.
If a majority in number representing  three-fourths in value of the creditors or
class of creditors,  and/or of the or  stockholders  or class of stockholders of
this Corporation, as the case may be, agree to any compromise or arrangement and
to any  reorganization  of this Corporation as consequence of such compromise or
arrangement, the said compromise or arrangement and to any reorganization shall,
if  sanctioned  by the court to which the said  application  has been  made,  be
binding  on all  the  creditors  or  class  of  creditors,  and/or  on  all  the
stockholders or class of stockholders,  of this Corporation, as the case may be,
and also on this Corporation.


                                     - 3 -

<PAGE>



         NINTH:  Elections of directors need not be by written ballot unless the
By-laws of the Corporation so provide.

         IN WITNESS WHEREOF, the undersigned hereby executed this instrument and
affirms, under penalties of perjury, that this instrument is the act and deed of
the  undersigned  and that the facts  stated  herein are true,  this 29th day of
October 1997.


                                                           /s/ Carolyn Cornell
                                                          ----------------------
                                                               Carolyn Cornell
                                                               Sole Incorporator





                                     BY-LAWS

                                       OF

                          CYBERSHOP INTERNATIONAL, INC.


                             A Delaware corporation


                                    ARTICLE I

                                     OFFICES

                  SECTION 1.  Registered  Office.  The registered  office of the
Corporation  within the State of Delaware  shall be located at United  Corporate
Services, Inc., 15 East North Street, in the City of Dover, County of Kent.

                  SECTION 2. Other  Offices.  The  Corporation  may also have an
office or  offices  other than said  registered  office at such place or places,
either within or without the State of Delaware,  as the Board of Directors shall
from time to time determine or the business of the Corporation may require.


                                   ARTICLE II

                            MEETINGS OF STOCKHOLDERS

                  SECTION 1. Place of Meetings. All meetings of the stockholders
for the election of directors or for any other purpose shall be held at any such
place,  either  within or without the State of Delaware,  as shall be designated
from time to time by the Board of Directors  and stated in the notice of meeting
or in a duly executed waiver thereof.

                  SECTION 2. Annual Meeting.  The annual meeting of stockholders
shall be held at such date and time as shall be designated  from time to time by
the Board of Directors and stated in the notice of meeting or in a duly executed
waiver  thereof.  At such annual  meeting,  the  stockholders  shall elect, by a
plurality  vote, a Board of Directors and shall  transact such other business as
may properly be brought before the meeting.

                  SECTION 3. Special Meetings. Special meetings of stockholders,
unless otherwise  prescribed by statute,  may be called at any time by the Board
of Directors or by the Chairman of the Board, if one shall have been elected.

                  SECTION 4. Notice of Meetings.  Except as otherwise  expressly
required  by  statute,  written  notice of each  annual and  special  meeting of
stockholders  stating the place, date and hour of the meeting,  and, in the case
of a special meeting, the purpose or purposes for which such


<PAGE>



meeting is called, shall be given to each stockholder of record entitled to vote
thereat not fewer than ten (10) nor more than sixty (60) days before the date of
the meeting. Business transacted at any special meeting of stockholders shall be
limited to the purpose or purposes  stated in the notice.  Notice shall be given
personally  or by mail  and,  if by  mail,  shall be sent in a  postage  prepaid
envelope,  addressed to each  stockholder  at such  stockholder's  address as it
appears on the records of the Corporation.  Notice by mail shall be deemed given
at the time when the same shall be deposited in the United States mail,  postage
prepaid.  Notice of any meeting  shall not be required to be given to any person
who attends such meeting,  except when such person attends the meeting in person
or by proxy for the  express  purpose  of  objecting,  at the  beginning  of the
meeting,  to the transaction of any business because the meeting is not lawfully
called or convened,  or who, either before or after the meeting,  shall submit a
signed written waiver of notice, in person or by proxy.  Neither the business to
be  transacted  at,  nor the  purpose  of,  an  annual  or  special  meeting  of
stockholders need be specified in any written waiver of notice.

                  SECTION 5. List of Stockholders. The officer who has charge of
the stock ledger of the  Corporation  shall  prepare and make, at least ten (10)
days before each meeting of  stockholders,  a complete list of the  stockholders
entitled to vote at the meeting, arranged in alphabetical order, and showing the
address of and the number of shares  registered in the name of each stockholder.
Such list shall be open to the examination of any  stockholder,  for any purpose
germane to the meeting, during ordinary business hours, for a period of at least
ten (10) days prior to the meeting,  either at a place within the city where the
meeting is to be held,  which place shall be specified in the notice of meeting,
or, if not  specified,  at the place where the  meeting is to be held.  The list
shall be produced and kept at the time and place of the meeting during the whole
time thereof, and may be inspected by any stockholder who is present.

                  SECTION 6. Quorum, Adjournments.  The holders of a majority of
the capital stock issued and outstanding  and entitled to vote thereat,  present
in person or represented by proxy,  shall constitute a quorum at all meetings of
the stockholders for the transaction of business except as otherwise provided by
statute or by the Certificate of Incorporation.  If, however,  such quorum shall
not  be  present  or  represented  at  any  meeting  of  the  stockholders,  the
stockholders  entitled  to vote  thereat,  present in person or  represented  by
proxy, shall have power to adjourn the meeting from time to time, until a quorum
shall be present or represented.  When a meeting is adjourned to another time or
place,  notice need not be given of the adjourned  meeting if the time and place
thereof are announced at the meeting at which  adjournment is taken. At any such
adjourned  meeting  at  which a quorum  shall be  present  or  represented,  any
business  may be  transacted  which might have been  transacted  at the original
meeting.  If the  adjournment  is for more  than  thirty  days,  or if after the
adjournment  a new record date is fixed for the adjourned  meeting,  a notice of
the adjourned  meeting shall be given to each  stockholder of record entitled to
vote at the meeting.

                  SECTION 7. Organization. At each meeting of stockholders,  the
Chairman of the Board, if one shall have been elected, or, in his or her absence
or if one shall not have been elected,  the President,  shall act as chairman of
the meeting.  The  Secretary  or, in his or her absence or inability to act, the
person whom the chairman of the meeting shall appoint  secretary of the meeting,
shall act as secretary of the meeting and keep the minutes thereof.

                                       -2-

<PAGE>

                  SECTION 8. Order of  Business.  The order of  business  at all
meetings  of the  stockholders  shall be as  determined  by the  chairman of the
meeting.

                  SECTION 9. Voting. Except as otherwise provided by statute, by
the Certificate of Incorporation or by any agreement to the contrary between the
Corporation and all its stockholders, each stockholder of the Corporation having
the right to vote shall be  entitled  to one vote in person or by proxy for each
share of the capital stock having voting power held by such stockholder.  When a
quorum is present at any meeting,  directors  shall be elected by a plurality of
the votes of the shares present in person or represented by proxy at the meeting
and entitled to vote on the election of directors. In all matters other than the
election of directors, the affirmative vote of the majority of shares present in
person or  represented by proxy and entitled to vote on the subject matter shall
be the act of the stockholders  except where the General  Corporation Law of the
State  of  Delaware,  the  Corporation's  Certificate  of  Incorporation  or any
agreement  between  the  Corporation  and  all  its  stockholders  prescribes  a
different  percentage of votes and/or a different  exercise of voting power.  In
the election of directors, voting need not be by written ballot. Unless required
by statute,  or determined  by the chairman of the meeting to be advisable,  the
vote on any question need not be by written  ballot.  On a vote by ballot,  each
ballot shall be signed by the  stockholder  voting,  or by his or her proxy,  if
there be such proxy, and shall state the number of shares voted.

                  Section 10. Proxy Representation. Each stockholder entitled to
vote at any  meeting  of  stockholders  or to  express  consent  or  dissent  to
corporate  action in writing  without a meeting may authorize  another person or
persons  to act for  him by a proxy  signed  by such  stockholder  or his or her
attorney-in-fact,  but no proxy  shall be voted  after  three (3) years from its
date,  unless the proxy  provides for a longer  period.  Any such proxy shall be
delivered to the secretary of the meeting at or prior to the time  designated in
the order of business for so delivering such proxies.

                  SECTION  11.  Inspectors.  The Board of  Directors  shall,  in
advance of any meeting of stockholders, appoint one or more inspectors to act at
such meeting or any adjournment  thereof and make a written report thereof.  The
Board of Directors may designate one or more persons as alternate  inspectors to
replace any  inspector who fails to act. If no inspector or alternate is able to
act at a meeting of  stockholders,  the person  presiding  at the meeting  shall
appoint one or more  inspectors to act at the meeting.  Each  inspector,  before
entering  upon the  discharge of his or her duties,  shall take and sign an oath
faithfully  to execute  the duties of  inspector  with strict  impartiality  and
according to the best of his or her ability. The inspectors shall: ascertain the
number of shares outstanding and the voting power of each;  determine the shares
represented  at a meeting and the  validity of proxies  and  ballots;  count all
votes and ballots; determine and retain for a reasonable period of time a record
of  the  disposition  of  any  challenges  made  to  any  determination  by  the
inspectors;  and certify their determination of the number of shares represented
at the meeting,  and their count of all votes and ballots.  The  inspectors  may
appoint or retain  other  persons or  entities to assist the  inspectors  in the
performance of the duties of inspectors.  On request of the person  presiding at
the meeting,  the  inspectors  shall make a report in writing of any  challenge,
request or matter determined by them and shall execute a certificate of any fact
found by them. No director or candidate for the office of director  shall act as
an inspector of an election of directors. Inspectors need not be stockholders.

                                       -3-

<PAGE>



                  SECTION  12.   Action  by  Consent.   Whenever   the  vote  of
stockholders at a meeting thereof is required or permitted to be taken for or in
connection  with any  corporate  action,  by any  provision  of  statute  or any
provision of the Certificate of Incorporation  or of these By-laws,  the meeting
and vote of  stockholders  may be dispensed  with,  and the action taken without
such  meeting  and vote,  if a consent in writing,  setting  forth the action so
taken,  shall be signed by the holders of outstanding stock having not less than
the minimum  number of votes that would be  necessary  to authorize or take such
action at a meeting at which all shares of stock of the Corporation  entitled to
vote thereon were present and voted,  and shall be delivered to the  Corporation
by delivery to its  registered  office in the State of Delaware,  its  principal
place of business or to an officer or agent of the Corporation having custody of
the book in which proceedings of meetings of stockholders are recorded. Delivery
made to the Corporation's  registered office shall be by hand or by certified or
registered mail, return receipt requested.

                                   ARTICLE III

                               BOARD OF DIRECTORS

                  SECTION 1.  General  Powers.  The  business and affairs of the
Corporation  shall  be  managed  by or  under  the  direction  of the  Board  of
Directors.  The Board of Directors may exercise all such authority and powers of
the  Corporation and do all such lawful acts and things as are not by statute or
the Certificate of Incorporation directed or required to be exercised or done by
the stockholders.

                  SECTION  2.  Number,  Qualifications,  Election  and  Term  of
Office.  The number of  directors  constituting  the initial  Board of Directors
shall be as determined in the resolutions of the Incorporator of the Corporation
electing the initial Board of Directors. Thereafter, the number of directors may
be fixed, from time to time, by the affirmative vote of a majority of the entire
Board of  Directors or by action of the  stockholders  of the  Corporation.  Any
decrease in the number of  directors  shall be effective at the time of the next
succeeding annual meeting of stockholders unless there shall be vacancies in the
Board of Directors, in which case such decrease may become effective at any time
prior to the next succeeding  annual meeting to the extent of the number of such
vacancies.  Directors need not be  stockholders  of the  Corporation.  Except as
otherwise  provided by statute,  these  By-laws or any agreement to the contrary
between the  Corporation  and all its  stockholders,  the directors  (other than
members  of the  initial  Board of  Directors)  shall be  elected  at the annual
meeting  of  stockholders.  Each  director  shall hold  office  until his or her
successor  shall have been elected and qualified,  or until his or her death, or
until he or she shall  have  resigned,  or have  been  removed,  as  hereinafter
provided in these By-laws.

                  SECTION  3.  Place  of  Meetings.  Meetings  of the  Board  of
Directors shall be held at such place or places,  within or without the State of
Delaware,  as the Board of Directors may from time to time determine or as shall
be specified in the notice of any such meeting.

                  SECTION 4. Annual  Meeting.  The Board of Directors shall meet
for the purpose of organization, the election of officers and the transaction of
other business, as soon as practicable

                                       -4-

<PAGE>



after each annual meeting of stockholders, on the same day and at the same place
where such annual  meeting  shall be held.  Notice of such  meeting  need not be
given.  In the event such annual  meeting is not so held,  the annual meeting of
the  Board  of  Directors  may be held at such  other  time or place as shall be
specified in a notice thereof given as hereinafter provided in Section 7 of this
ARTICLE III.

                  SECTION 5. Regular Meetings.  Regular meetings of the Board of
Directors  shall be held each fiscal year at such time and place as the majority
of the Board of Directors may from time to time designate. If any day designated
for a regular meeting shall be a legal holiday at the place where the meeting is
to be held,  then the meeting which would otherwise be held on that day shall be
held at the same hour on the next  succeeding  business  day.  Notice of regular
meetings  of the  Board  of  Directors  need not be given  except  as  otherwise
required by statute or these By-laws.

                  SECTION 6. Special Meetings.  Special meetings of the Board of
Directors  may be called by the  Chairman  of the Board,  if one shall have been
elected, or by two or more Directors of the corporation or by the President.

                  SECTION 7. Notice of Meetings.  Notice of each special meeting
of the Board of  Directors  (and of each  regular  meeting  for which  notice is
required)  shall be given  by the  Secretary  as  hereinafter  provided  in this
Section  7, in which  notice  shall be stated  the  place,  date and hour of the
meeting.  Except as otherwise  required by these  By-laws,  such notice need not
state the purposes of such meeting. Notice of each such meeting shall be mailed,
postage prepaid, to each director, addressed to such director at such director's
residence  or usual place of  business,  by first class mail,  at least two days
before the day on which such meeting is to be held,  or shall be sent  addressed
to him at such place by  telegraph,  cable,  telex,  telecopier or other similar
means,  or be  delivered  to him  personally  or be given to him by telephone or
other similar means,  at least  twenty-four  hours before the time at which such
meeting  is to be  held.  Notice  of any such  meeting  need not be given to any
director who shall,  either before or after the meeting,  submit a signed waiver
of notice or who shall attend such  meeting,  except when he or she shall attend
for the express  purpose of objecting,  at the beginning of the meeting,  to the
transaction  of any  business  because  the  meeting is not  lawfully  called or
convened.

                  SECTION 8.  Quorum and  Manner of  Acting.  A majority  of the
total  number of directors  shall  constitute  a quorum for the  transaction  of
business at any meeting of the Board of Directors. Except as otherwise expressly
required by statute,  the  Certificate  of  Incorporation,  these By-laws or any
agreement to the contrary between the Corporation and all its stockholders,  the
act of the majority of the  directors  present at a meeting at which a quorum is
present shall be the act of the Board of  Directors.  In the absence of a quorum
at any meeting of the Board of Directors,  a majority of the  directors  present
thereat may adjourn such  meeting to another time and place.  Notice of the time
and  place of any such  adjourned  meeting  shall be given to all the  directors
unless  such  time  and  place  were  announced  at the  meeting  at  which  the
adjournment  was  taken,  in which case such  notice  shall only be given to the
directors  who were not present  thereat.  At any  adjourned  meeting at which a
quorum is present, any business may be transacted which might have

                                       -5-

<PAGE>


been  transacted at the meeting as originally  called.  The directors  shall act
only as a Board and the individual directors shall have no power as such.

                  SECTION  9.  Organization.  At each  meeting  of the  Board of
Directors, the Chairman of the Board, if one shall have been elected, or, in the
absence of the Chairman of the Board or if one shall not have been elected,  the
President (or, in his or her absence,  another  director chosen by a majority of
the directors present) shall act as chairman of the meeting and preside thereat.
The Secretary or, in his or her absence, any person appointed by the chairman of
the meeting shall act as secretary of the meeting and keep the minutes thereof.

                  SECTION 10. Resignations.  Any director of the Corporation may
resign at any time by giving  written  notice of his or her  resignation  to the
Corporation.  Any such  resignation  shall  take  effect  at the time  specified
therein or, if the time when it shall  become  effective  shall not be specified
therein,  immediately upon its receipt.  Unless otherwise specified therein, the
acceptance of such resignation shall not be necessary to make it effective.

                  SECTION 11. Vacancies.  Except as may otherwise be required by
law and  subject  to the terms of any  agreement  to the  contrary  between  the
Corporation  and all its  stockholders,  any vacancy in the Board of  Directors,
whether  arising from death,  resignation,  removal or any other cause,  and any
newly created directorship  resulting from any increase in the authorized number
of directors of the Corporation,  may be filled by the vote of a majority of the
Directors  then in office,  though less than a quorum,  or by the sole remaining
director  or by the  stockholders  at the next  annual  meeting  thereof or at a
special meeting thereof. Each director so elected shall hold office until his or
her successor shall have been elected and qualified.

                  SECTION 12. Removal of Directors.  Subject to the terms of any
agreement to the contrary between the Corporation and all its stockholders,  any
director  may be removed,  either  with or without  cause,  at any time,  by the
holders of a majority of the voting power of the issued and outstanding  capital
stock of the Corporation entitled to vote at an election of directors.

                  SECTION 13. Compensation. The Board of Directors shall have no
authority to fix the compensation, including fees and reimbursement of expenses,
of directors for services to the Corporation as directors.

                  SECTION 14. Committees.  The Board of Directors shall have the
authority to appoint any temporary or standing  committee to exercise any powers
or authority as the Board of Directors may see fit,  subject to such  conditions
as may be  prescribed  by the Board of  Directors.  All  committees so appointed
shall keep regular  minutes of their meetings and shall cause such minutes to be
recorded  in  books  kept  for  that  purpose  in the  principal  office  of the
Corporation  and shall  report the same to the Board of Directors as required by
it. The Board of  Directors  may  designate  one or more  directors as alternate
members of any committee,  who may replace any absent or disqualified  member at
any meeting of the committee. In addition, in the absence or disqualification of
a member of a committee,  the member or members  thereof  present at any meeting
and not  disqualified  from  voting,  whether  or not  such  member  or  members
constitute a

                                       -6-

<PAGE>

quorum, may unanimously  appoint another member of the Board of Directors to act
at the meeting in the place of any such absent or disqualified member. Except to
the extent restricted by statute or the Certificate of Incorporation,  each such
committee,  to the extent provided in the resolution creating it, shall have and
may  exercise all the powers and  authority  of the Board of  Directors  and may
authorize the seal of the  Corporation to be affixed to all papers which require
it. Each such  committee  shall serve at the  pleasure of the Board of Directors
and have such name as may be determined from time to time by resolution  adopted
by the Board of Directors.

                  SECTION  15.  Action  by  Consent.  Unless  restricted  by the
Certificate of  Incorporation,  any action  required or permitted to be taken by
the Board of Directors or any  committee  thereof may be taken without a meeting
if all members of the Board of Directors or such committee,  as the case may be,
consent  thereto in  writing,  and the  writing or  writings  are filed with the
minutes of the proceedings of the Board of Directors or such  committee,  as the
case may be.

                  SECTION  16.  Telephonic  Meeting.  Unless  restricted  by the
Certificate of Incorporation,  any one or more members of the Board of Directors
or any committee  thereof may participate in a meeting of the Board of Directors
or such  committee,  as the case may be,  by means of  conference  telephone  or
similar communications  equipment by means of which all persons participating in
the meeting can hear each other.  Participation in a meeting by such means shall
constitute presence in person at a meeting.


                                   ARTICLE IV

                                    OFFICERS

                  SECTION 1.  Number and  Qualifications.  The  officers  of the
Corporation  shall be elected by the Board of  Directors  and shall  include the
President, one or more Vice-Presidents,  the Secretary and the Treasurer. If the
Board of Directors  wishes, it may also elect as an officer of the Corporation a
Chairman  of the Board  and may  elect  other  officers  (including  one or more
Assistant Treasurers and one or more Assistant  Secretaries) as may be necessary
or desirable for the business of the Corporation. Any two or more offices may be
held by the same person, and no officer except the Chairman of the Board need be
a director. Each officer shall hold office until his or her successor shall have
been duly elected and shall have qualified,  or until his or her death, or until
he or she shall have resigned or have been removed,  as hereinafter  provided in
these By-laws.

                  SECTION 2.  Resignations.  Any officer of the  Corporation may
resign at any time by giving  written  notice of his or her  resignation  to the
Corporation.  Any such  resignation  shall  take  effect  at the time  specified
therein or, if the time when it shall  become  effective  shall not be specified
therein,  immediately upon receipt.  Unless  otherwise  specified  therein,  the
acceptance of any such resignation shall not be necessary to make it effective.

                  SECTION 3.  Removal.  Any  officer of the  Corporation  may be
removed, either with or without cause, at any time, by the Board of Directors at
any meeting thereof.

                                       -7-

<PAGE>

                  SECTION 4.  Chairman of the Board.  The Chairman of the Board,
if one shall have been  elected,  shall be a member of the Board,  an officer of
the Corporation  and, if present,  shall preside at each meeting of the Board of
Directors  or the  stockholders.  He or she shall  advise  and  confer  with the
President,  and  in  the  President's  absence  with  other  executives  of  the
Corporation,  and shall  perform  such other  duties as may from time to time be
assigned to him by the Board of Directors.

                  SECTION 5. The  President.  The  President  shall be the Chief
Executive Officer of the Corporation. The President shall, in the absence of the
Chairman of the Board or if a Chairman of the Board shall not have been elected,
preside  at each  meeting of the Board of  Directors  or the  stockholders.  The
President shall perform all duties incident to the office of President and Chief
Executive  Officer and such other duties as may from time to time be assigned to
him by the Board of Directors.

                  SECTION 6.  Vice-President.  Each Vice-President shall perform
all such  duties  as from  time to time may be  assigned  to him by the Board of
Directors  or the  President.  At the request of the  President or in his or her
absence  or in the  event  of his  or her  inability  or  refusal  to  act,  the
Vice-President,  or if there shall be more than one, the  Vice-Presidents in the
order   determined   by  the  Board  of  Directors  (or  if  there  be  no  such
determination,  then the Vice- Presidents in the order of their election), shall
perform the duties of the President,  and, when so acting, shall have the powers
of and be subject to the  restrictions  placed upon the  President in respect of
the performance of such duties.

                  SECTION 7.  Treasurer.  The Treasurer shall

                        (a) have charge and custody of, and be responsible  for,
all the funds and securities of the Corporation;

                        (b) keep full and  accurate  accounts  of  receipts  and
disbursements in books belonging to the Corporation;

                        (c) deposit all moneys and other valuables to the credit
of the  Corporation  in such  depositaries  as may be designated by the Board of
Directors or pursuant to its direction;

                        (d)  receive,  and give  receipts  for,  moneys  due and
payable to the Corporation from any source whatsoever;

                        (e) disburse the funds of the  Corporation and supervise
the investments of its funds, taking proper vouchers therefor;

                        (f) render to the Board of Directors, whenever the Board
of  Directors  may  require,  an  account  of  the  financial  condition  of the
Corporation; and


                                       -8-

<PAGE>



                        (g) in  general,  perform  all  duties  incident  to the
office of  Treasurer  and such other duties as from time to time may be assigned
to him by the Board of Directors.

                  SECTION 8. Secretary. The Secretary shall

                        (a)  keep or  cause  to be  kept  in one or  more  books
provided for the purpose, the minutes of all meetings of the Board of Directors,
the committees of the Board of Directors and the stockholders;

                        (b) see that all  notices  are duly given in  accordance
with the provisions of these By-laws and as required by law;

                        (c) be  custodian  of the  records  and the  seal of the
Corporation and affix and attest the seal to all  certificates for shares of the
Corporation  (unless the seal of the Corporation on such certificates shall be a
facsimile,  as hereinafter  provided) and affix and attest the seal to all other
documents to be executed on behalf of the Corporation under its seal;

                        (d) see    that    the   books,   reports,   statements,
certificates  and other  documents  and  records  required by law to be kept and
filed by the Corporation are properly kept and filed; and

                        (e) in  general,  perform  all  duties  incident  to the
office of  Secretary  and such other duties as from time to time may be assigned
to him by the Board of Directors.

                  SECTION 9. The Assistant  Treasurer.  The Assistant Treasurer,
or if there  shall be more  than  one,  the  Assistant  Treasurers  in the order
determined by the Board of Directors (or if there be no such determination, then
in the order of their  election),  shall,  in the absence of the Treasurer or in
the event of his or her  inability  or  refusal to act,  perform  the duties and
exercise the powers of the Treasurer and shall perform such other duties as from
time to time may be assigned by the Board of Directors.

                  SECTION 10. The Assistant Secretary.  The Assistant Secretary,
or if there be more than one, the Assistant  Secretaries in the order determined
by the Board of  Directors  (or if there be no such  determination,  then in the
order of their election), shall, in the absence of the Secretary or in the event
of his or her  inability or refusal to act,  perform the duties and exercise the
powers of the Secretary and shall perform such other duties as from time to time
may be assigned to him by the Board of Directors.

                  SECTION 11. Officers' Bonds or Other Security.  If required by
the Board of  Directors,  any  officer of the  Corporation  shall give a bond or
other security for the faithful performance of his or her duties, in such amount
and with such surety as the Board of Directors may require.


                                       -9-

<PAGE>

                  SECTION 12. Compensation.  The compensation of the officers of
the  Corporation for their services as such officers shall be fixed from time to
time by the Board of  Directors.  An  officer  of the  Corporation  shall not be
prevented from receiving  compensation by reason of the fact that such person is
also a director of the Corporation.


                                    ARTICLE V

                      STOCK CERTIFICATES AND THEIR TRANSFER

                  SECTION 1. Stock  Certificates.  Every  holder of stock in the
Corporation  shall be entitled to have a certificate,  signed by, or in the name
of the  Corporation  by,  the  Chairman  of the  Board  or  the  President  or a
Vice-President  and by the Treasurer or an Assistant  Treasurer or the Secretary
or an Assistant  Secretary of the  Corporation,  certifying the number of shares
owned by him in the Corporation. If the Corporation shall be authorized to issue
more  than one  class  of  stock or more  than  one  series  of any  class,  the
designations, preferences and relative, participating, optional or other special
rights  of each  class  of  stock  or  series  thereof  and the  qualifications,
limitations or restriction of such preferences  and/or rights shall be set forth
in  full  or  summarized  on the  face or  back  of the  certificate  which  the
Corporation  shall issue to  represent  such class or series of stock,  provided
that, except as otherwise provided in Section 202 of the General Corporation Law
of the State of Delaware,  in lieu of the foregoing  requirements,  there may be
set forth on the face or back of the  certificate  which the  Corporation  shall
issue  to  represent  such  class or  series  of  stock,  a  statement  that the
Corporation  will furnish without charge to each stockholder who so requests the
designations, preferences and relative, participating, optional or other special
rights  of each  class  of  stock  or  series  thereof  and the  qualifications,
limitations or restrictions of such preferences and/or rights.

                  SECTION 2. Facsimile Signatures.  Any or all of the signatures
on a  certificate  may be a facsimile.  In case any officer,  transfer  agent or
registrar  who has signed or whose  facsimile  signature  has been placed upon a
certificate  shall have ceased to be such officer,  transfer  agent or registrar
before such certificate is issued,  it may be issued by the Corporation with the
same effect as if he or she were such  officer,  transfer  agent or registrar at
the date of issue.

                  SECTION  3.  Lost  Certificates.  The Board of  Directors  may
direct  a new  certificate  or  certificates  to  be  issued  in  place  of  any
certificate  theretofore  issued by the  Corporation  alleged to have been lost,
stolen  or  destroyed.  When  authorizing  such  issue of a new  certificate  or
certificates,  the Board of Directors  may, in its discretion and as a condition
precedent to the  issuance  thereof,  require the owner of such lost,  stolen or
destroyed  certificate,  or such  owner's  legal  representative,  to  give  the
Corporation a bond in such sum as the Board of Directors  may direct  sufficient
to  indemnify  the  Corporation  against any claim that may be made  against the
Corporation  on account of the alleged loss,  theft or  destruction  of any such
certificate or the issuance of such new certificate or certificates.


                                      -10-

<PAGE>



                  SECTION  4.   Transfers  of  Stock.   Upon  surrender  to  the
Corporation or the transfer agent of the Corporation of a certificate for shares
duly endorsed or  accompanied by proper  evidence of  succession,  assignment or
authority to transfer,  it shall be the duty of the  Corporation  to issue a new
certificate to the person entitled thereto, to cancel the old certificate and to
record the transaction upon its records; provided, however, that the Corporation
shall be entitled to recognize and enforce any lawful  restriction  on transfer.
Whenever any transfer of stock shall be made for  collateral  security,  and not
absolutely,  it shall be so  expressed  in the entry of  transfer  if,  when the
certificates are presented to the Corporation for transfer,  both the transferor
and the transferee request the Corporation to do so.

                  SECTION  5.  Transfer  Agents  and  Registrars.  The  Board of
Directors may appoint,  or authorize any officer or officers to appoint,  one or
more transfer agents and one or more registrars.

                  SECTION 6.  Regulations.  The Board of Directors may make such
additional rules and regulations, not inconsistent with these By-laws, as it may
deem expedient  concerning the issue,  transfer and registration of certificates
for shares of stock of the Corporation.

                  SECTION  7.  Fixing  the  Record  Date.   In  order  that  the
Corporation may determine the  stockholders  entitled to notice of or to vote at
any meeting of stockholders or any adjournment thereof, or to express consent to
corporate action in writing without a meeting, or entitled to receive payment of
any dividend or other  distribution  or allotment of any rights,  or entitled to
exercise any rights in respect of any change, conversion or exchange of stock or
for the purpose of any other lawful  action,  the Board of Directors may fix, in
advance,  a record  date,  which shall not be more than sixty nor fewer than ten
days  before  the date of such  meeting,  nor more than  sixty days prior to any
other action. A determination of stockholders of record entitled to notice of or
to vote at a meeting  of  stockholders  shall  apply to any  adjournment  of the
meeting;  provided,  however,  that the Board of Directors  may fix a new record
date for the adjourned meeting.

                  SECTION 8. Registered  Stockholders.  The Corporation shall be
entitled to recognize the exclusive right of a person  registered on its records
as the owner of shares of stock to receive  dividends and to vote as such owner,
shall be entitled to hold liable for calls and  assessments a person  registered
on its  records  as the  owner of  shares  of  stock,  and shall not be bound to
recognize any equitable or other claim to or interest in such share or shares of
stock on the part of any other  person,  whether or not it shall have express or
other notice thereof,  except as otherwise  provided by the laws of the State of
Delaware.


                                   ARTICLE VI

                    INDEMNIFICATION OF DIRECTORS AND OFFICERS

                  SECTION 1. General. The Corporation shall indemnify any person
who was or is a party or is  threatened  to be made a party  to any  threatened,
pending or completed action, suit or

                                      -11-

<PAGE>



proceeding, whether civil, criminal, administrative or investigative (other than
an action by or in the right of the  Corporation)  by reason of the fact that he
or she is or was a director,  officer, employee or agent of the Corporation,  or
is or was serving at the  request of the  Corporation  as a  director,  officer,
employee or agent of another corporation,  partnership,  joint venture, trust or
other  enterprise,   against  all  expenses   (including,   without  limitation,
attorneys' fees and expenses),  judgments,  fines and amounts paid in settlement
actually and reasonably  incurred by him in connection with such action, suit or
proceeding if he or she acted in good faith and in a manner he or she reasonably
believed to be in or not opposed to the best interests of the Corporation,  and,
with respect to any criminal  action or proceeding,  had no reasonable  cause to
believe his or her conduct was unlawful.  The termination of any action, suit or
proceeding by judgment,  order, settlement,  conviction,  or upon a plea of nolo
contendere or its equivalent,  shall not, in and of itself, create a presumption
that  the  person  did not act in good  faith  and in a  manner  which he or she
reasonably  believed  to be in or not  opposed  to  the  best  interests  of the
Corporation,  or, with respect to any criminal  action or  proceeding,  create a
presumption  that the person  had  reasonable  cause to believe  that his or her
conduct was unlawful.

                  SECTION 2. Derivative Actions. The Corporation shall indemnify
any  person  who was or is a party  or is  threatened  to be made a party to any
threatened,  pending  or  completed  action  or suit by or in the  right  of the
Corporation  to procure a judgment in its favor by reason of the fact that he or
she is or was a director,  officer, employee or agent of the Corporation,  or is
or was  serving  at the  request  of the  Corporation  as a  director,  officer,
employee or agent of another corporation,  partnership,  joint venture, trust or
other enterprise against all expenses (including, without limitation, attorneys'
fees and expenses)  actually and reasonably  incurred by him in connection  with
the  defense  or  settlement  of such  action or suit if he or she acted in good
faith and in a manner he or she  reasonably  believed to be in or not opposed to
the  best   interests   of  the   Corporation;   provided,   however,   that  no
indemnification  shall be made in respect  of any  claim,  issue or matter as to
which such  person  shall  have been  adjudged  to be liable to the  Corporation
unless  and only to the  extent  that  the  Court of  Chancery  of the  State of
Delaware or the court in which such action or suit was brought  shall  determine
upon application that,  despite the adjudication of liability but in view of all
the circumstances of the case, such person is fairly and reasonably  entitled to
indemnity  for such  expenses  which the Court of  Chancery  or such other court
shall deem proper.

                  SECTION 3.  Indemnification  in Certain  Cases.  To the extent
that a  director,  officer,  employee  or  agent  of the  Corporation  has  been
successful  on the  merits  or  otherwise  in  defense  of any  action,  suit or
proceeding  referred to in Sections 1 and 2 of this ARTICLE VI, or in defense of
any claim, issue or matter therein,  he or she shall be indemnified  against all
expenses (including, without limitation,  attorneys' fees and expenses) actually
and reasonably incurred by him in connection therewith.

                  SECTION 4. Procedure. Any indemnification under Sections 1 and
2 of  this  ARTICLE  VI  (unless  ordered  by a  court)  shall  be  made  by the
Corporation  only as authorized in the specific case upon a  determination  that
indemnification  of the  director,  officer,  employee or agent is proper in the
circumstances  because he or she has met the applicable  standard of conduct set
forth in such  Sections  1 and 2.  Such  determination  shall be made (a) by the
Board of Directors

                                      -12-

<PAGE>



by a majority  vote of a quorum  consisting of directors who were not parties to
such action, suit or proceeding, or (b) if such a quorum is not obtainable,  or,
even  if  obtainable  a  quorum  of  disinterested   directors  so  directs,  by
independent  legal counsel in a written  opinion,  or (c) by the stockholders of
the Corporation.

                  SECTION 5. Advances for Expenses. The right to indemnification
conferred in this ARTICLE VI upon a director or officer  shall include the right
to be paid by the Corporation all the expenses  (including,  without limitation,
attorneys'  fees  and  expenses)  incurred  in  defending  an  action,  suit  or
proceeding  of the types set forth in  Sections  1 and 2 of this  ARTICLE  VI in
advance of the final disposition of such action,  suit or proceeding;  provided,
however,  that if the General Corporation Law of the State of Delaware requires,
an advancement of expenses incurred by an indemnitee in his or her capacity as a
director or officer  (and not in any other  capacity in which  service was or is
rendered  by such  indemnitee,  including,  without  limitation,  service  to an
employee benefit plan) shall be made only upon delivery to the Corporation of an
undertaking,  by or on  behalf  of such  indemnitee,  to repay  all  amounts  so
advanced  if it shall  ultimately  be  determined  that such  indemnitee  is not
entitled to be indemnified for such expenses under this ARTICLE VI or otherwise.
Expenses (including, without limitation,  attorneys' fees and expenses) incurred
by an employee or agent in defending an action,  suit or proceeding of the types
set forth in Sections 1 and 2 of this ARTICLE VI may be paid by the  Corporation
in advance of the final  disposition  of such action,  suit or  proceeding  upon
receipt of an  undertaking  by or on behalf of such  employee  or agent to repay
such amount if it shall  ultimately be determined that he or she is not entitled
to be indemnified for such expenses by the Corporation  under this ARTICLE VI or
otherwise.

                  SECTION  6.  Rights Not  Exclusive.  The  indemnification  and
advancement of expenses  provided by, or granted pursuant to, the other sections
of this  ARTICLE VI shall not be deemed  exclusive  of any other rights to which
those seeking  indemnification  or advancement of expenses may be entitled under
any law, by-law,  agreement,  vote of stockholders or disinterested directors or
otherwise, both as to action in his or her official capacity and as to action in
another capacity while holding such office.

                  SECTION  7.  Insurance.  The  Corporation  shall have power to
purchase  and  maintain  insurance  on  behalf  of  any  person  who is or was a
director, officer, employee or agent of the Corporation, or is or was serving at
the  request of the  Corporation  as a director,  officer,  employee or agent of
another  corporation,  partnership,  joint  venture,  trust or other  enterprise
against  any  liability  asserted  against  him and  incurred by him in any such
capacity,  or  arising  out of his or her  status  as such,  whether  or not the
Corporation  would have the power to indemnify him against such liability  under
the provisions of this ARTICLE VI.

                  SECTION 8. Definition of Corporation. For the purposes of this
ARTICLE VI,  references to "the Corporation"  shall include,  in addition to the
resulting corporation, any constituent corporation (including any constituent of
a  constituent)  absorbed in a  consolidation  or merger which,  if its separate
existence  had  continued,  would have had power and  authority to indemnify its
directors,  officers,  employees  or agents so that any  person  who is or was a
director,  officer, employee or agent of such constituent corporation,  or is or
was serving at the request of

                                      -13-

<PAGE>



such  constituent  corporation  as a  director,  officer,  employee  or agent of
another  corporation,  partnership,  joint venture,  trust or other  enterprise,
shall stand in the same  position  under the  provisions of this ARTICLE VI with
respect to the resulting or surviving  corporation  as he or she would have with
respect to such constituent corporation if its separate existence had continued.

                  SECTION 9. Definitions with respect to Employee Benefit Plans.
For purposes of this ARTICLE VI, references to "other enterprises" shall include
employee  benefit  plans;  references  to "fines" shall include any excise taxes
assessed upon a person with respect to any employee benefit plan; and references
to "serving at the request of the  Corporation"  shall include any services as a
director, officer, employee or agent of the Corporation which imposes duties on,
or involves services by, such director,  officer, employee or agent with respect
to an employee benefit plan, its participants or  beneficiaries;  and the person
who acted in good faith and in manner he or she reasonably believed to be in the
interest of the participants and beneficiaries of an employee benefit plan shall
be deemed to have acted in a manner "not  opposed to the best  interests  of the
Corporation" as referred to in this ARTICLE VI.

                  SECTION  10.  Survival  of  Rights.  The  indemnification  and
advancement  of expenses  provided  by, or granted  pursuant to, this ARTICLE VI
shall,  unless otherwise provided when authorized or ratified,  continue as to a
person who has ceased to be a  director,  officer,  employee  or agent and shall
inure to the  benefit  of the  heirs,  executors  and  administrators  of such a
person.


                                   ARTICLE VII

                               GENERAL PROVISIONS

                  SECTION 1. Dividends. Subject to the provisions of statute and
the Certificate of Incorporation,  dividends upon the shares of capital stock of
the  Corporation  may be  declared by the Board of  Directors  at any regular or
special  meeting of the Board of  Directors.  Dividends  may be paid in cash, in
property or in shares of stock of the Corporation,  unless otherwise provided by
statute or the Certificate of Incorporation.

                  SECTION 2. Reserves. Before payment of any dividend, there may
be set aside out of any funds of the  Corporation  available for dividends  such
sum or sums as the Board of Directors  may,  from time to time,  in its absolute
discretion, think proper as a reserve or reserves to meet contingencies,  or for
equalizing  dividends,  or for  repairing  or  maintaining  any  property of the
Corporation  or for such  other  purpose  as the  Board of  Directors  may think
conducive to the interests of the Corporation. The Board of Directors may modify
or abolish any such reserves in the manner in which it was created.

                  SECTION 3. Seal. The seal of the Corporation  shall be in such
form as shall be approved by the Board of Directors.


                                      -14-

<PAGE>


                  SECTION 4. Fiscal  Year.  The fiscal  year of the  Corporation
shall be fixed, and once fixed, may thereafter be changed,  by resolution of the
Board of Directors.

                  SECTION 5. Checks,  Notes,  Drafts,  Etc.  All checks,  notes,
drafts or other  orders  for the  payment of money of the  Corporation  shall be
signed,  endorsed or accepted in the name of the  Corporation  by such  officer,
officers,  person or persons as from time to time may be designated by the Board
of Directors or by an officer or officers  authorized  by the Board of Directors
to make such designation.

                  SECTION 6.  Execution of Contracts,  Deeds,  Etc. The Board of
Directors may authorize  any officer or officers,  agent or agents,  in the name
and on behalf of the  Corporation  to enter into or execute  and deliver any and
all deeds, bonds, mortgages, contracts and other obligations or instruments, and
such authority may be general or confined to specific instances.

                  SECTION  7.  Voting  of Stock in  Other  Corporations.  Unless
otherwise provided by resolution of the Board of Directors,  the Chairman of the
Board or the  President,  from  time to time,  may (or may  appoint  one or more
attorneys or agents to) cast the votes which the  Corporation may be entitled to
cast as a stockholder or otherwise in any other corporation, any of whose shares
or securities may be held by the Corporation,  at meetings of the holders of the
shares or other securities of such other  corporation.  If one or more attorneys
or agents are appointed, the Chairman of the Board or the President may instruct
the  person or persons so  appointed  as to the manner of casting  such votes or
giving such  consent.  The  Chairman of the Board or the  President  may, or may
instruct the attorneys or agents  appointed to,  execute or cause to be executed
in the name and on behalf of the  Corporation  and under its seal or  otherwise,
such written proxies, consents, waivers or other instruments as may be necessary
or proper in the circumstances.


                                  ARTICLE VIII

                                   AMENDMENTS

                  These  By-Laws  may be  altered,  amended or  repealed  or new
by-laws  adopted (a) by action of the  stockholders  entitled to vote thereon at
any  annual or special  meeting of  stockholders  or (b) if the  Certificate  of
Incorporation  so provides,  by action of the Board of Directors at a regular or
special  meeting  thereof.  Any  by-law  made by the Board of  Directors  may be
amended  or  repealed  by action of the  stockholders  at any  annual or special
meeting of stockholders.


                                      -15-


                                      THIRD
                              AMENDED AND RESTATED
                               OPERATING AGREEMENT
                                       OF
                                CYBERSHOP, L.L.C.



<PAGE>



                                      THIRD
                              AMENDED AND RESTATED
                               OPERATING AGREEMENT
                                       OF
                                CYBERSHOP, L.L.C.

          This Third Amended and Restated  Operating  Agreement (this "Operating
Agreement") of CYBERSHOP, L.L.C., a limited liability company organized pursuant
to the New Jersey  Limited  Liability  Company  Act,  is entered  into as of the
10th day of October,  1997 by and among the Company  and the persons  executing
this Operating Agreement as Members.

          WHEREAS, the Company was formed on December 1, 1994;

          WHEREAS,  the  Company  and the  Existing  Members are parties to the
Existing Operating Agreement;

          WHEREAS,  the parties  hereto desire to amend and restate the Existing
Operating  Agreement  to reflect  the  issuance of  certificates  to reflect and
represent the Existing Member's respective Membership Interests, to provide that
any additional  Membership  Interests  issued  hereafter shall be represented by
certificates,  and to make other changes to the Existing Operating  Agreement as
set forth herein;

          NOW, THEREFORE, the Existing Operating Agreement is hereby amended and
restated in its entirety as follows:

                                    ARTICLE I
                                   DEFINITIONS

          For purposes of this Company Agreement (as defined below),  unless the
context  clearly  indicates  otherwise,  the  following  terms  shall  have  the
following meanings:

          1. ACT - The New Jersey Limited Liability Company Act and all
               amendments to the Act.

          2.  ADDITIONAL  MEMBER - A Person  admitted as a Member of the Company
after the Effective Date.

          3. ADMISSION AGREEMENT - The agreement between an Additional Member or
Additional  Members and the Company pursuant to which such Additional  Member or
Members shall purchase Membership  Interests in the Company and be admitted as a
Member of the Company  and the  agreement  between an  Assignee  and the Company
pursuant to which such  Assignee  is  admitted  to the  Company as a  Substitute
Member.  Each Admission  Agreement shall contain an agreement by such Additional
Member or Substitute Member to be bound by the terms of this Company Agreement.

          4.  ADVISORY   COMMITTEE  -  A  committee   initially   consisting  of
representatives  of each of the  following  five  Members  or group of  Members:
Jeffrey Tauber,  Donald J. Weiss,  Genesis Direct Inc., the GE Group Members and
Big Wave.  Each such  Member  and the  majority  in  interest  of each  group of
Members,  as  applicable,  shall have the right to designate,  and thereafter to
change,  its (or their)  representative,  by written  notice to the Company.  An
Additional  Member or Substitute  Member the purchase price for whose Membership
Interests equals or exceeds  $1,000,000 shall be permitted one representative on
the Advisory Committee. Jeffrey Tauber hereby designates Jeffrey


<PAGE>



Tauber as his representative,  Donald J. Weiss hereby designates Donald J. Weiss
as his  representative,  Genesis Direct Inc. hereby  designates Warren Struhl as
its representative, the GE Group Members hereby designate David W. Wiederecht as
their  representative  and  Big  Wave  hereby  designates  Jean  Pigozzi  as its
representative  and if at any time Jean  Pigozzi  is not  present  in the United
States, Big Wave hereby designates  Michael Simoff as its representative  during
such time. Each  representative on the Advisory Committee shall have one vote on
all matters to be voted on or approved by the  Advisory  Committee  and,  unless
otherwise  indicated  herein,  approvals  by the  Advisory  Committee  require a
majority vote by such representatives. Upon the sale by any Member of all of its
Membership Interests,  such selling Member shall no longer have a representative
on the Advisory Committee.

          5. ASSIGNEE - A transferee of a Membership  Interests who has not been
admitted as a Substituted Member.

          6.  BANKRUPT  MEMBER - A Member who:  (1) has become the subject of an
Order for Relief under the United States  Bankruptcy Code, or (2) has initiated,
either in an original  Proceeding or by way of answer in any state insolvency or
receivership  proceeding,  an action for liquidation  arrangement,  composition,
readjustment, dissolution, or similar relief.

          7. BIG WAVE - Big Wave NV, a Netherlands Antilles corporation.

          8.  BUSINESS  DAY - Any other day than  Saturday,  Sunday or any legal
holiday observed in New Jersey.

          9. CAPITAL  ACCOUNT - The account  maintained for a Member or Assignee
determined in accordance with Article VII.

          10. CAPITAL CONTRIBUTION - Any contribution of Property or services to
the Company or the obligation to contribute  Property or services to the Company
made by or on behalf of a Member or Assignee in  consideration  for the purchase
from the Company of Membership Interests.

          11.  CERTIFICATE  - The  Certificate  of  Formation  of the Company as
properly adopted and amended from time to time by the Members and filed with the
Secretary of State of New Jersey.

          12. CODE - The Internal  Revenue Code of 1986, as amended from time to
time.

          13. COMMITMENT - The Capital  Contributions  that a Member or Assignee
is obligated to make.

          14. COMPANY - Cybershop,  L.L.C., a limited  liability  company formed
under the laws of New Jersey, and any successor limited liability company.

          15.  COMPANY  AGREEMENT  -  This  Operating  Agreement  including  all
amendments  adopted in accordance with the terms hereof and the Act.  References
herein to this Operating Agreement shall mean this Company Agreement.

          16. COMPANY  LIABILITY - Any enforceable  debt or obligation for which
the Company is liable or which is secured by any Company Property.

          17. COMPANY MINIMUM GAIN - An amount determined by first computing for
each Company  Nonrecourse  Liability  any gain the Company  would  realize if it
disposed of the Company  Property subject to that liability for no consideration
other  than  full  satisfaction  of the  liability,  and  then  aggregating  the
separately  computed  gains.  The amount of Company  Minimum Gain  includes such
minimum gain arising from a conversion,  refinancing,  or other change to a debt
instrument,  only to the extent a Member is  allocated  a share of that  minimum
gain. For any Taxable Year, the net increase or decrease in Company Minimum Gain
is determined by comparing the Company Minimum Gain on the


                                        2

<PAGE>


last day of the immediately  preceding Taxable Year with the Minimum Gain on the
last day of the current  Taxable  Year.  Notwithstanding  any  provision  to the
contrary  contained herein,  Company Minimum Gain and increases and decreases in
Company  Minimum Gain are intended to be computed in accordance with Section 704
of the Code and the Regulations issued thereunder, as the same may be issued and
interpreted  from time to time. A Member's share of Company  Minimum Gain at the
end of any Taxable Year equals: the sum of Nonrecourse  Deductions  allocated to
that Member (and to that Member's  predecessors in interest) up to that time and
the  distributions  made to that Member (and to that  Member's  predecessors  in
interest) up to that time of proceeds of a Nonrecourse Liability allocable to an
increase  in  Company  Minimum  gain  minus the sum of that  Member's  (and that
Member's  predecessors  in  interest)  aggregate  share of the net  decreases in
Company Minimum Gain plus its (or their) aggregate share of decreases  resulting
from revaluations of Company Property subject to one or more Company Nonrecourse
Liabilities.

          18. COMPANY NONRECOURSE  LIABILITY - A Company Liability to the extent
that no Member or Related  Person bears the economic risk of loss (as defined in
Section 1.752-2 of the Regulations) with respect to the liability.

          19. COMPANY PROPERTY - Any Property owned by the Company.

          20.  COMPANY  SECURITIES  -  Membership   Interests  and  all  rights,
warrants,   options  or  other  securities  or  interests  convertible  into  or
exercisable for limited liability company interests in the Company issued by the
Company and outstanding from time to time.

          21.  DISTRIBUTION  - A transfer  of Property to a Member on account of
Membership Interests as described in Article VIII hereof.

          22. DISPOSITION (DISPOSE) - Any sale, assignment,  transfer, exchange,
mortgage,  pledge,  grant,  hypothecation,  or other  transfer,  absolute  or as
security or encumbrance (including dispositions by operation of law).

          23.  DISSOCIATION  - Any action which causes a Person to cease to be a
Member as described in Article XII hereof.

          24.  DISSOLUTION EVENT - An event, the occurrence of which will result
in the  dissolution  of the Company  under Article XIV hereof unless the Members
agree to the contrary.

          25. EXISTING MEMBERS - Jeffrey S. Tauber,  Jane S. Tauber, The Jeffrey
S. Tauber Grantor  Retained  Annuity Trust,  The Jane S. Tauber Grantor Retained
Annuity  Trust,  Donald J.  Weiss,  Genesis  Direct  Inc.,  Trustees  of General
Electric Pension Trust,  Gerald A. Poch,  Leonard J. Fassler,  Porridge Partners
II, Big Wave, NV and Carinton Partnership.

          26.  EXISTING  OPERATING  AGREEMENT - That certain  Second Amended and
Restated  Operating  Agreement in effect as of October 18,  1996,  as amended on
June 3, 1997 and as of June 24, 1997.

          27. GE GROUP  MEMBER(S) - General  Electric  Pension Trust,  Gerald A.
Poch, Leonard J. Fassler and Porridge Partners II.

          28.  IMMEDIATE  FAMILY - A  Member's  Immediate  Family  includes  the
Member's spouse, issue (including natural, adopted and step) and parents.

          29. INITIAL MEMBERS - Jeffrey S. Tauber,  Jane S. Tauber,  the Jeffrey
S. Tauber Grantor  Retained  Annuity Trust,  The Jane S. Tauber Grantor Retained
Annuity Trust, Donald J. Weiss and Genesis Direct Inc.


                                        3

<PAGE>


          30. MAJORITY - The affirmative vote or consent of Members described as
a "Majority" in Article VI hereof.

          31. MANAGING MEMBER - The Person designated as such in Article VI.

          32. MEMBER - Initial  Members,  GE Group Members,  Big Wave,  Carinton
Partnership, Substituted Members and Additional Members, but, unless the context
expressly indicates to the contrary, excludes Assignees.

          33. MEMBER MINIMUM GAIN - An amount  determined by first computing for
each  Member  Nonrecourse  Liability  any gain the Company  would  realize if it
disposed of the Company  Property subject to that liability for no consideration
other  than  full  satisfaction  of the  liability,  and  then  aggregating  the
separately  computed  gains.  The amount of Member  Minimum Gain  includes  such
minimum gain arising from a conversion,  refinancing,  or other change to a debt
instrument,  only to the extent a Member is  allocated  a share of that  minimum
gain.  For any Taxable Year, the net increase or decrease in Member Minimum Gain
is  determined  by  comparing  the  Member  Minimum  gain on the last day of the
immediately  preceding Taxable Year with the Minimum Gain on the last day of the
current Taxable Year.  Notwithstanding  any provision to the contrary  contained
herein,  Member  Minimum Gain and increases and decreases in Member Minimum gain
are intended to be computed in  accordance  with Section 704 of the Code and the
Regulations  issued  thereunder,  as the same may be issued and interpreted from
time to time.

          34.  MEMBER  NONRECOURSE  DEDUCTIONS - The net increase in any Taxable
Year in Member  Minimum  Gain  attributable  to Member  Nonrecourse  Liabilities
reduced  (but not below zero) by proceeds  of the Member  Nonrecourse  Liability
distributed  during the year to the Member bearing the economic risk of loss for
such liability that are both  attributable to such liability and allocable to an
increase in the Member Minimum Gain.

          35.  MEMBER  NONRECOURSE  LIABILITY  - Any Company  Liability  to  the
extent the  liability is  nonrecourse  under state law, and on which a Member or
Related  Person bears the  economic  risk of loss under  Section  1.752-2 of the
Regulations  because,  for example, the Member or Related Person is the creditor
or a guarantor.

          36.  MEMBERSHIP   INTEREST  -  Membership  Interest  means  a  limited
liability  company interest in the Company which includes the rights of a Member
or,  in the case of an  Assignee,  the  rights  of the  assigning  Member to its
Sharing Ratio amount of Distributions (liquidating or otherwise) and allocations
of the  profits,  losses,  gains,  deductions,  and credits of the  Company.  As
provided in Article IV, all Membership Interests existing on the date hereof and
all  Membership  Interests  issued  or  sold  after  the  date  hereof  will  be
represented by Membership Interest Certificates.

          37. MEMBERSHIP INTEREST  CERTIFICATE - Membership Interest Certificate
has the meaning given to such term in Section 4.1 of this Company Agreement.

          38.  MONEY - Cash or other legal tender of the United  States,  or any
obligation  that is  immediately  reducible  to legal  tender  without  delay or
discount.  Money shall be  considered  to have a fair market  value equal to its
face amount.

          39. NET LOSSES - The losses and  deductions of the Company  determined
in accordance with accounting principles  consistently applied from year to year
employed  under the method of accounting  adopted by the Company and as reported
separately or in the aggregate, as appropriate, on the tax return of the Company
filed for federal income tax purposes.

          40. NET  PROFITS - The income and gains of the Company  determined  in
accordance with  accounting  principles  consistently  applied from year to year
employed under the method of accounting




                                        4

<PAGE>


adopted by the  Company  and as  reported  separately  or in the  aggregate,  as
appropriate,  on the tax  return of the  Company  filed for  federal  income tax
purposes.

          41. NONRECOURSE  LIABILITIES - Nonrecourse liabilities include Company
Nonrecourse Liabilities and Member Nonrecourse Liabilities.

          42.  NOTICE - Notice shall be in writing.  Notice to the Company shall
be  considered  given when  received by  registered  or certified  mail,  return
receipt  requested,  or by Federal Express or similar service  providing receipt
against  delivery,  addressed  to the  Company at the  address of its  Principal
Office. Notice to a Member shall be considered given when received by registered
or certified mail,  return receipt  requested,  or by Federal Express or similar
service  providing  receipt  against  delivery,  addressed  to the Member at the
address  reflected in Exhibit A to this Company  Agreement unless the Member has
given the Company a Notice of a different address.

          43. OFFSETTABLE  DECREASE - Any allocation that unexpectedly causes or
increases a deficit in the Member's Capital Account as of the end of the taxable
year to which the allocation relates  attributable to depletion allowances under
Section   1.704(b)(2)(iv)(k)  of  the  Regulations,   allocations  of  loss  and
deductions  under  Sections  704(e)(2)  or 706(d)  of the Code or under  Section
1.751-1(b)(2)(ii)  of the Regulations,  or distributions  that, as of the end of
the year are  reasonably  expected  to be made to the  extent  they  exceed  the
offsetting  increases  to such  Member's  Capital  Account that  reasonably  are
expected  to occur  during or  (prior  to) the  taxable  years in which the such
distributions  are  expected  to be made  (other  than  increases  pursuant to a
Minimum Gain Chargeback).

          44. ORGANIZATION - A Person other than a natural person.  Organization
includes,   without   limitation,   corporations   (both  non-profit  and  other
corporations),  partnerships (both limited and general), joint ventures, limited
liability  companies,  and  unincorporated  associations,  but the term does not
include joint tenancies and tenancies by the entirety.

          45. PERSON - An individual,  trust,  estate,  or any  incorporated  or
unincorporated  organization  permitted  to be a member of a  limited  liability
company under the laws of New Jersey.

          46.  PRINCIPAL - Jeffrey Tauber and Jane S. Tauber.

          47.  PROCEEDING - Any  judicial or  administrative  trial,  hearing or
other activity, civil criminal or investigative, the result of which may be that
a court, arbitrator, or governmental agency may enter a judgment, order, decree,
or other  determination  which,  if not appealed and reversed,  would be binding
upon the Company,  a Member or other person subject to the  jurisdiction of such
court, arbitrator, or governmental agency.

          48. PROPERTY - Any property, real or personal, tangible or intangible,
including  money and any  legal or  equitable  interest  in such  property,  but
excluding services and promises to perform services in the future.

          49.  REGULATIONS - Except where the context indicates  otherwise,  the
permanent  and  temporary  regulations  of the United  States  Department of the
Treasury under the Code, as such regulations may be lawfully from time to time.

          50. RELATED  PERSON - A person having a relationship  to a Member that
is described in Section 1.752-4(b) of the Regulations.

          51.  SHARING  RATIO - With  respect  to  each  Member,  such  Member's
percentage  ownership of all outstanding  Membership Interests an any given date
calculated by dividing the number of Membership  Interests  owned by such Member
by the total number of Membership Interests outstanding on such given date.


                                        5

<PAGE>

          52.  SUBSTITUTE  MEMBER - An Assignee who has been  admitted to all of
the rights of membership in accordance with this Company  Agreement and pursuant
to an Admission Agreement.

          53.  TAXABLE  YEAR - The  taxable  year of the  Company as  determined
pursuant to Section 706 of the Code.

          54. TAXING JURISDICTION - Any state, local, or foreign government that
collects tax, interest or penalties,  however designated,  on any Member's share
of the income or gain attributable to the Company.

          55. TRANSFER - Any sale,  assignment,  transfer,  pledge (other than a
pledge to the Company), mortgage,  hypothecation or other encumbrance other than
a transfer to an affiliate or pursuant to will or by law.

                                   ARTICLE II
                                    FORMATION

          1.  ORGANIZATION  - The  Company  has been  organized  as a New Jersey
limited liability company pursuant to the provisions of the Act. The Certificate
was duly  filed  with the  Secretary  of State  of the  State of New  Jersey  on
December 1, 1994.

          2. AGREEMENT - For and in consideration of the mutual covenants herein
contained  and for  other  good and  valuable  consideration,  the  receipt  and
sufficiency of which is hereby acknowledged,  the Members executing this Company
Agreement hereby agree to the terms and conditions  hereof,  as it may from time
to time be amended  according to its terms.  It is the express  intention of the
Members that this Company Agreement shall be the sole operating agreement of the
Company and the sole source of agreement among all of the parties  hereto,  and,
except  to  the  extent  a  provision  of  this  Company   Agreement   expressly
incorporates  federal  income tax rules by  reference to sections of the Code or
Regulations  or is  expressly  prohibited  or  ineffective  under the Act,  this
Company Agreement shall govern,  even when inconsistent with, or different than,
the  provisions of the Act or any other law or rule. To the extent any provision
of this Company  Agreement is  prohibited  or  ineffective  under the Act,  this
Company Agreement shall be considered amended to the smallest degree possible in
order to make this Company  Agreement  effective under the Act. In the event the
Act is  subsequently  amended or interpreted in such a way to make any provision
of this Company  Agreement that was formerly invalid valid, such provision shall
be  considered  to be valid from the effective  date of such  interpretation  or
amendment.

          3.  NAME - The  name of the  Company  is  Cybershop,  L.L.C.,  and all
business of the Company  shall be  conducted  under that name or under any other
name, but in any case, only to the extent permitted by applicable law.

          4. EFFECTIVE DATE - This Company Agreement shall be effective upon the
execution and delivery hereof by each party hereto to each other party hereto.

          5. TERM - The Company  shall be dissolved  and its affairs wound up in
accordance with the Act and this Company  Agreement on December 1, 2044,  unless
the term shall be  extended  by  amendment  to this  Company  Agreement  and the
Certificate,  or unless the Company  shall be sooner  dissolved  and its affairs
would up in accordance with the Act or this Company Agreement.

          6. REGISTERED  AGENT AND OFFICE - The registered agent for the service
of process and the registered office shall be that Person and location reflected
in the  Certificate  as filed in the  office  of the  Secretary  of State of New
Jersey. The Managing Member, may, from time to time, change the registered agent
or office through appropriate filings with the Secretary of State of New Jersey.
In the event the registered agent ceases to so act as such for any reason or the
registered office shall change,



                                        6

<PAGE>


the Managing Member shall promptly  designate a replacement  registered agent or
file a notice of change of  address as the case may be. If the  Managing  Member
shall fail to so designate a replacement  registered  agent or change of address
of the  registered  office,  any Member may designate a  replacement  registered
agent or file a notice of change of address.

          7.  PRINCIPAL  OFFICE - The  Principal  Office of the Company shall be
located at 130 Madison Avenue, Third Floor, New York, New York 10016.

                                   ARTICLE III
                               NATURE OF BUSINESS

          The Company may engage in any lawful business  permitted by the Act or
the laws of any  jurisdiction in which the Company may do business.  The Company
shall have the authority to do all things  necessary or convenient to accomplish
its purpose and operate its business as described in this Article III.

                                   ARTICLE IV
                      ACCOUNTING, RECORDS AND CERTIFICATES

          1. RECORDS TO BE MAINTAINED - The Company shall maintain its books and
records at its Principal Office.

          2. REPORTS TO MEMBERS:

                   2.1. The Company shall provide  reports at least  annually to
the Members other than Assignees at such time and in such manner as the Managing
Member may determine reasonable.

                   2.2.  The  Company  shall  provide  all  Members  with  those
information returns required by the Code and the laws of any applicable state.

          3.  ACCOUNTS - The  Company  shall  maintain  a record of the  Capital
Account for each Member in accordance with Article VII hereof.

          4.       CERTIFICATES

                   4.1. Certificates  representing Membership Interests shall be
in the form  attached  hereto as Exhibit C and  bearing  the legend  required by
Section 14 of Article XIX hereof (each, a "Membership Interest Certificate") and
shall be executed by the  Managing  Member.  Each Member  shall be entitled to a
Membership  Interest  Certificate  (or  Certificates)  certifying the Membership
Interests owned by such Member. All Membership  Interests issued hereafter shall
be represented by a Membership Interest  Certificate.  The Company has delivered
to each  existing  Member a Membership  Interest  Certificate  representing  the
number of Membership  Interests set forth opposite such Member's name on Exhibit
A hereto.

                   4.2. Upon  surrender to the Company of a Membership  Interest
Certificate  duly endorsed or  accompanied  by proper  evidences of authority to
Transfer, it shall be the duty of the Company to issue a new Membership Interest
Certificate  to the  person  or  entity  entitled  thereto  and  cancel  the old
certificate,  assuming that such  Transfer is otherwise in  accordance  with the
terms of this Company  Agreement.  Upon surrender to the Company of a Membership
Interest  Certificate  duly  endorsed  or  accompanied  by proper  evidences  of
authority to Transfer some, but not all, of the Membership  Interests  evidenced
by such Membership Interest Certificate,  it shall be the duty of the Company to
issue a new Membership  Interest  Certificate  to the person or entity  entitled
thereto  on  account  of  such  Transfer  for  such   Membership   Interests  so
Transferred, issue a new Membership

                                        7

<PAGE>


Interest  Certificate  to the Member  effecting such Transfer for the Membership
Interests not so Transferred and cancel the old certificate,  assuming that such
Transfer is otherwise in  accordance  with the terms of this Company  Agreement.
Every such  Transfer  shall be entered on the transfer book of the Company which
shall be kept at its principal office. The Members of the Company shall have the
right to inspect the transfer book of the Company at the principal office of the
Company during business hours upon prior notice to the Managing Member.

          4.3.  Upon written  notice to the Company that a Member's  certificate
has been lost,  mutilated  or  destroyed  accompanied  by such  representations,
warranties and  indemnifications  that the Company shall  reasonably  request in
connection  therewith,  the  Company  shall  issue  a  new  Membership  Interest
Certificate  to such  Member  to  replace  such  lost,  mutilated  or  destroyed
Membership Interest Certificate.

                                    ARTICLE V
                         NAMES AND ADDRESSES OF MEMBERS

          The names and  addresses  of the Initial  Members  and the  Additional
Members  who have been  admitted  to the  Company  as of the date  hereof are as
reflected on Exhibit A attached  hereto and by this reference made a part hereof
as if set forth fully herein.

                                   ARTICLE VI
             RIGHTS AND DUTIES OF MEMBERS AND THE ADVISORY COMMITTEE

          1.       MANAGEMENT

                   1.1. The Company shall be managed by a Managing  Member,  who
must be a Member.  Jeffrey  Tauber is hereby  designated to continue to serve as
the Managing Member.

                   1.2. The  Managing  Member  shall have full,  exclusive,  and
complete  discretion,  power,  and authority,  subject in all cases to the other
provisions of this Company Agreement  (including,  without limitation,  Sections
1.3, 1.5 an 7 of this Article VI) and the  requirements  of  applicable  law, to
manage, control, administer, and operate the business and affairs of the Company
for the  purposes  herein  stated,  and to make  all  decisions  affecting  such
business and affairs,  including,  without limitation, for Company purposes, the
power to:

                            1.2.1. acquire by purchase,  lease or otherwise, any
real or personal property, tangible or intangible;

                            1.2.2. construct,  operate,  maintain,  finance, and
improve, and to own, sell, convey,  assign,  mortgage,  or lease any real estate
and any personal property;

                            1.2.3.  sell,  dispose,  trade, or exchange  Company
assets in the ordinary course of the Company's business;

                            1.2.4.  enter into  agreements  and contracts and to
give receipts, releases, and discharges;

                            1.2.5.  purchase  liability  and other  insurance to
protect the Company's properties and business;

                            1.2.6.  borrow  money  for  and  on  behalf  of  the
Company,  and,  in  connection   therewith,   execute  and  deliver  instruments
authorizing the confession of judgment against the Company.


                                        8

<PAGE>

                            1.2.7.  execute or modify leases with respect to any
part or all of the assets of the Company;

                            1.2.8.  prepay,  in  whole  or in  part,  refinance,
amend,  modify,  or extend any  mortgages or deeds of trust which may affect any
asset of the Company and in connection therewith to execute for and on behalf of
the Company any  extensions,  renewals,  or  modifications  of such mortgages or
deeds of trust;

                            1.2.9.  execute  any and all other  instruments  and
documents  which may be  necessary  or in the  opinion  of the  Managing  Member
desirable to carry out the intent and purpose of this Company Agreement;

                            1.2.10.  make  any and all  expenditures  which  the
Managing  Member,  in its sole  discretion,  deems  necessary or  appropriate in
connection  with the  management  of the affairs of the Company and the carrying
out of its  obligations  and  responsibilities  under  this  Company  Agreement,
including,  without limitation, all legal, accounting and other related expenses
incurred in connection with the  organization and financing and operation of the
Company;

                            1.2.11.  enter into any kind of  activity  necessary
to, in connection with, or incidental to, the  accomplishment of the purposes of
the Company; and

                            1.2.12.  invest and  reinvest  Company  reserves  in
short-term instruments or money market funds.

          Notwithstanding  anything to the contrary in this  Company  Agreement,
the Managing Member shall not engage in business in any jurisdiction  which does
not provide for the registration of limited liability companies.

          1.3.  Upon the death or  incapacity  of the  Managing  Member  ("Prior
Manager"),  a  successor  Managing  Member  shall be  selected  by the  Advisory
Committee (not including any representative of the Prior Manager on the Advisory
Committee)  provided that if the Prior Manager is Jeffrey Tauber, such successor
Managing  Member so approved by the Advisory  Committee must also be approved by
Jane S. Tauber if she is then a Member.  The  Managing  Member may be removed as
Managing Member for Cause (as hereafter defined),  and in such event or upon the
resignation of the Managing Member, a successor Managing Member will be elected,
by a majority vote of the  representatives  on the Advisory Committee other than
any  representative  of  such  removed  or  resigned  Managing  Member  on  such
committee.  For purposes  hereof,  "Cause" shall mean (i) an action or course of
conduct or failure to act by the  Managing  Member in carrying out his duties as
Managing  Member which action,  course of conduct or failure to act  constitutes
willful misconduct or gross negligence by the Managing Member and either has had
a material  adverse  effect on the Company or its  business or would  reasonably
likely have had a material  adverse  effect on the Company or its  business  had
such action,  course of conduct or failure to act not been detected and remedied
or  discontinued  and (ii) a breach or  violation  by the  Managing  Member of a
material  term of this  Company  Agreement  which  breach or  violation  remains
uncured  for a period of 30 days (or if such  breach or  violation  cannot  with
reasonably commercial efforts be cured within such period, such longer period as
may be required under the circumstances) after notice in writing to the Managing
Member by any other Member.

          1.4.  The  Managing  Member shall use his best efforts to continue the
business  of the  Company,  including  but not  limited  to  seeking  additional
financing,  by  way of  debt  and/or  equity,  consistent  with  the  terms  and
instructions  contained in this Company  Agreement,  for at least two years from
the date of this Company Agreement.

          1.5.  The  Company and each of the  Members  agree that the  following
actions may not be taken without the prior written  consent of a majority of the
representatives on the Advisory


                                        9

<PAGE>



Committee  provided,  that the  representative  of the GE Group  Members must be
included in the majority of the representatives so consenting:

                   (i)  Amend  or  change  the   provisions   of  the  Company's
Certificate of Formation;

                   (ii)  Declare  the  bankruptcy  of or  dissolve,  voluntarily
liquidate or voluntarily wind-up the Company or any subsidiary thereof;

                   (iii)  Enter into or be subject to any  transactions  between
the Company or any subsidiary  thereof and any owner or beneficial holder of any
Company Securities or any officer,  manager or member of the Company (except for
employment  agreements  with the  Company or such  subsidiary  as the  employer,
subject to any other requirements contained in this Company Agreement);

                   (iv)  Declare or pay any  dividends,  distributions  or other
payments to the owners or beneficial  holders of the Company  Securities (except
to the extent necessary to cover each Member's  respective  income tax liability
with respect to his, her or its ownership of the Company Securities);

                   (v) Redeem or repurchase any Company Securities or, except as
otherwise  provided in this Operating  Agreement,  issue any additional  Company
Securities;

                   (vi)  Borrowings  by  the  Company  individually  or  in  the
aggregate in excess of $50,000;

                   (vii)  Approve any initial  public  offering of securities of
the Company; or

                   (viii) Effect any merger, corporate reorganization,  business
combination,  joint venture or similar  transaction or arrangement  that, in any
such case,  fundamentally  changes the Company or any subsidiary  thereof or the
sale of the Company or all or substantially all of its assets or Business.

          2. MAJORITY - Unless otherwise  indicated herein,  whenever any matter
is  required  or allowed to be  approved  by a  "Majority  of the  Members" or a
"Majority of the remaining Members" under the Act or this Company Agreement (but
not  including  approvals  by the  Advisory  Committee),  such  matter  shall be
considered approved or consented to upon the receipt of the affirmative approval
or consent,  either in writing or at a meeting of the  Members,  of both (i) the
Managing  Member  and (ii)  those  Members  having  Sharing  Ratios in excess of
one-half of the  Sharing  Ratios of all the  Members  (other  than the  Managing
Member) entitled to vote on a particular  matter.  Assignees and, in the case of
approvals to  resignation  where consent of the  remaining  Members is required,
dissociating  Members shall not be considered  Members  entitled to vote for the
purpose of determining a Majority.

          3.  LIABILITY  OF MEMBERS - No Member  shall be liable as such for the
liabilities  of  the  Company.  The  failure  of  the  Company  to  observe  any
formalities or requirements relating to the exercise of its powers or management
of its business or affairs under this Company  Agreement or the Act shall not be
grounds  for  imposing  personal  liability  on  the  Members  or  managers  for
liabilities of the Company.

          4.  INDEMNIFICATION - The  Company  shall  indemnify  the  Members and
agents for all costs, losses,  liabilities,  and damages paid or accrued by such
Member or agent in connection  with the business of the Company,  to the fullest
extent provided or allowed by the laws of New Jersey.

                                       10

<PAGE>


          5.  REPRESENTATIONS  AND WARRANTIES OF THE MEMBERS - Each Member,  for
himself,  herself or itself,  severally and not jointly,  hereby  represents and
warrants  to  the  Company  and  each  other   member  each  of  the   following
representations and warranties:

                   5.1. Such Member has duly and validly  executed and delivered
this Company  Agreement (and, in the case of any Member that is an Organization,
such Member has duly  authorized  this Company  Agreement and such execution and
delivery).  This  Company  Agreement is a valid and binding  obligation  of such
Member enforceable against him or it in accordance with its terms.

                   5.2. Neither the execution or delivery nor the performance of
this Company  Agreement by such Member will, with or without notice or the lapse
of time or both,  conflict with,  constitute a default or breach under, give any
right to any Person to  terminate,  to  accelerate  any  liability or impose any
penalty under or to otherwise  modify,  or otherwise  violate,  any agreement to
which such Member is a party;

                   5.3.   No   consent,   approval,   permit  of,   designation,
declaration,  registration or other filing with or notification to any Person by
or on behalf of such  Member  is  required  relating  to,  arising  out of or in
connection  with the  execution,  delivery or performance by such Member of this
Company Agreement or any related document;

                   5.4. There is no material  litigation,  legal action or other
proceeding pending or, to such Member's knowledge, threatened against, involving
or affecting the Company, or pending or, to such Member's knowledge,  threatened
against,  involving or affecting the execution,  delivery or performance of this
Company Agreement by such Member;

                   5.5. There is no existing material breach or default known to
such Member  under,  or right of any Person to terminate,  or to accelerate  any
liability or impose any penalty  under,  or otherwise  modify,  any agreement to
which such Member is or is expected to become a party  relating to the Company's
business or this Company  Agreement or by which the proposed or existing  assets
of the  Company  may be bound or under  which the  Company has or is expected to
have  rights,  or event known to such Member that with or without  notice or the
lapse of time or both would  constitute  a breach or  default by the  Company or
such  Member  or give any  Person  any of the  foregoing  rights  under any such
agreement. Notwithstanding anything contained herein to the contrary, all of the
representations and warranties of the Existing Members contained in the Existing
Operating  Agreement and in the Members' respective  Admission  Agreements shall
survive execution and delivery of this Company Agreement.

          6.  REPRESENTATIONS AND WARRANTIES OF THE COMPANY - The Company hereby
represents and warrants to each Existing Member as follows:

                   6.1. In consideration for Capital  contributions  received by
the Company from each Existing  Member,  each Existing Member currently owns the
number of  fully-paid  and  non-assessable  Membership  Interests in the Company
opposite  such  Member's  name on  Exhibit A hereto  (which  on the date  hereof
represents a Sharing  Ratio set forth  opposite  such Member's name on Exhibit A
hereto (without taking into account dilution which will result from the exercise
of the outstanding or anticipated options disclosed on Exhibit B hereto);

                   6.2. The Company has duly and validly  executed and delivered
this Company Agreement. This Company Agreement is a valid and binding obligation
of the Company enforceable against it in accordance with its terms;

                   6.3. Neither the execution or delivery nor the performance of
this Company  Agreement by the Company will, with or without notice or the lapse
of time or both,  conflict with,  constitute a default or breach under, give any
right to any Person to terminate, to accelerate any



                                       11

<PAGE>


liability  or impose any penalty  under or to  otherwise  modify,  or  otherwise
violate, any agreement to which the Company is a party;

                   6.4.   No   consent,   approval,   permit  of,   designation,
declaration,  registration or other filing with or notification to any Person by
or on behalf of the  Company  is  required  relating  to,  arising  out of or in
connection  with the  execution,  delivery or performance by the Company of this
Company Agreement or any related document;

                   6.5. There is no material  litigation,  legal action or other
proceeding pending or, to the Company's knowledge, threatened against, involving
or affecting the Company, or pending or, to the Company's knowledge,  threatened
against,  involving or affecting the execution,  delivery or performance of this
Company Agreement by the Company; and

                   6.6. There is no existing material breach or default known to
the Company  under,  or right of any person to terminate,  or to accelerate  any
liability or impose any penalty  under,  or otherwise  modify,  any agreement to
which the Company is or is expected to become a party  relating to the Company's
business or this Company  Agreement or by which the proposed or existing  assets
of the  Company  may be bound or under  which the  Company has or is expected to
have rights,  or event known to the Company  that with or without  notice or the
lapse of time or both would  constitute  a breach or  default by the  Company or
give any Person any of the foregoing rights under any such agreement.

          7.       CONFLICTS OF INTEREST

                   7.1.  Except as set forth in Article  XVII, a Member shall be
entitled to enter into  transactions  that may be considered  to be  competitive
with , or a business  opportunity  that may be  beneficial  to, the Company,  it
being expressly  understood that some of the Members may enter into transactions
that are similar to the transactions  into which the Company may enter.  Members
shall account to the Company and hold as trustee for it any property, profit, or
benefit derived by the Member,  without the consent of the other Members, in the
conduct and winding up of the Company business or from a use or appropriation by
the Member of Company Property including  information  developed exclusively for
the Company and opportunities expressly offered to the Company.

                   7.2. A Member  does not violate a duty or  obligation  to the
Company merely because the Member's  conduct furthers the Member's own interest.
A Member may lend money to and transact  other  business  with the Company.  The
rights and obligations of a Member who lends money to or transacts business with
the  Company  are the same as those of a person who is not a Member,  subject to
other  applicable law. No transaction  with the Company shall be voidable solely
because a Member has a direct or indirect  interest in the transaction if either
the transaction is fair to the Company or the disinterested Members, knowing the
material facts of the transaction and the Member's interest, authorize, approve,
or ratify the transaction.

          8.  COMPENSATION  OF MANAGING  MEMBER AND KEY EMPLOYEES - The Managing
Member shall be reimbursed for all reasonable  expenses incurred in managing the
Company and shall be entitled to compensation which, if it shall exceed $150,000
per year, shall require advance approval by the Advisory Committee provided that
the representative of the GE Group Members on the Advisory Committee is included
in the  majority of  representatives  so  approving.  Compensation  to any other
employee  of the  Company  in excess of  $100,000  per year  shall  require  the
approval of the Advisory Committee.

          9. OPTIONS - By executing and delivering this Company  Agreement,  the
Existing Members acknowledge and agree (and each Member admitted hereafter shall
be conclusively deemed to have acknowledged and agreed) that (a) the Company has
issued  options to purchase  Membership  Interests to the persons  identified on
Exhibit B hereto (the  "Optionees");  (b) that, in connection with the execution
and  delivery of this  Company  Agreement,  the  Company  will enter into new or
revised option


                                       12

<PAGE>


agreements  with each of the  Optionees  to  reflect,  among other  things,  the
certification  of Membership  Interests to provide that such Optionees will have
the option to purchase the number of  Membership  Interests  set forth  opposite
each Optionees  respective  name on Exhibit B; and (c) that upon exercise of his
or her  options to  purchase  Membership  Interests,  an  Optionee or his or her
permitted  assigns  shall be permitted to be admitted as a Member of the Company
without any further  action on the part of the other then existing  Members.  By
executing and delivering this Company  Agreement,  the Existing  Members further
consent to (and each Member admitted hereafter shall be deemed to have consented
to) (a) the grant by the Company to certain of its  employees,  consultants  and
other  advisors of the right to purchase  from the Company up to an aggregate of
300,000 of the Company's  Membership Interests at an exercise price of $1.79 per
Membership  Interest,  and (b) the  execution  and delivery by the Company of an
option   agreement   with  each  such   employee,   consultant  and  advisor  in
substantially  the form attached  hereto as Exhibit D, with such changes thereto
(including,  without limitation, with respect to vesting) as the Managing Member
shall approve,  the execution and delivery thereof to be conclusive  evidence of
such approval.

                                   ARTICLE VII
                       CONTRIBUTIONS AND CAPITAL ACCOUNTS

          1.  INITIAL  CONTRIBUTIONS - No interest  shall  accrue on any Capital
Contribution  and no Member  shall have the right to  withdraw  or be repaid any
Capital  Contribution  except  as  provided  in  this  Company  Agreement.  Each
Additional Member shall make the Capital Contribution described in its Admission
Agreement.  The value of the Additional  Member's  Capital  Contribution and the
time for making such contribution shall be set forth in its Admission Agreement.
Except to the extent of a Member's unpaid Commitment, if any, no Member shall be
obliged to make any additional contributions.

          2.  MAINTENANCE OF CAPITAL  ACCOUNTS - The Company shall establish and
maintain  Capital  Accounts for each Member and Assignee.  Each Member's Capital
Account shall be increased by (1) the amount of any Money  actually  contributed
by the Member to the capital of the  Company,  (2) the fair market  value of any
Property  contributed,  as determined by the Company and the contributing Member
at arm's length at the time of contribution  (net of liabilities  assumed by the
Company or subject to which the Company takes such Property,  within the meaning
of Section 752 of the Code),  and (3) the  Member's  share of Net Profits and of
any separately  allocated items of income or gain. Each Member's Capital Account
shall be decreased by (1) the amount of any Money  actually  distributed  to the
Member from the Company,  (2) the fair market value of any Property  distributed
to the Member, as determined by the Company and the distributee  Member at arm's
length at the time of distribution (net of liabilities of the Company assumed by
the Member or subject to which the Member takes such Property within the meaning
of Section 752 of the Code), and (3) the Member's share of Net Losses and of any
separately allocated items of deduction or loss.

          3. DISTRIBUTION OF ASSETS - If the Company at any time distributes any
of its assets in-kind to any Member, the Capital Account of each Member shall be
adjusted to account  for that  Member's  allocable  share (as  determined  under
Article IX below) of the Net Profits or Net Losses that would have been realized
by the Company had it sold the assets that were  distributed at their respective
fair market values immediately prior to their distribution.

          4. SALE OR  EXCHANGE  OF INTEREST - In the event of a sale or exchange
of some or all of a Member's  Membership  Interests in the Company,  the Capital
Account of the  Transferring  Member  shall  become the  capital  account of the
Assignee, to the extent of the Membership Interests transferred.

          5. COMPLIANCE WITH SECTION 704(b) OF THE CODE - The provisions of this
Article VII as they relate to the maintenance of Capital  Accounts are intended,
and shall be construed, and, if necessary,  modified to cause the allocations of
profits,  losses,  income, gain and credit pursuant to Article IX hereof to have
substantial  economic  effect under the  Regulations  promulgated  under Section
704(b)



                                       13

<PAGE>

of the Code,  in light of the  distributions  made pursuant to Articles VIII and
XIV hereof and the Capital  Contributions  made  pursuant to this  Article  VII.
Notwithstanding anything herein to the contrary, the Company Agreement shall not
be  construed  as  creating  a  deficit  restoration   obligation  or  otherwise
personally  obligate any Member to make a Capital  Contribution in excess of its
Initial Contribution.

                                  ARTICLE VIII
                                  DISTRIBUTIONS

1.     INTERIM DISTRIBUTIONS

       1.1  The  Company  shall  make  cash  Distributions  to  its  Members  in
accordance  with their Sharing  Ratios to pay the federal and state income taxes
on the  income  that  passes  through  from the  Company  under  the  respective
provisions of the Code and applicable state law. The total amount required to be
distributed  hereunder  shall be determined by  conclusively  presuming that all
taxable  income  passed  through  to each  Member  will be taxed at the  maximum
federal and maximum New Jersey  rate at which  income of any  individual  can be
taxed in the calendar year that  includes the last day of the Company's  taxable
year. The Company shall make the distributions required in this Section 1.1 in a
timely manner to allow the tax  (including,  without  limitation,  estimated tax
payments)  attributable  to the income  passed  through to any Member to be paid
when due.

       1.2 In  addition  to the  Distributions  required  in  Section  1.1,  the
Managing Member,  from time to time, may determine in his reasonable judgment to
what  extent,  if any,  the  Company's  cash on hand  exceeds  the  current  and
anticipated needs, including,  without limitation, needs for operating expenses,
debt service,  acquisitions,  reserves, and mandatory Distributions,  if any. To
the extent such excess exists, the Managing Member may make Distributions to the
Members in accordance with their Sharing Ratios.  Such Distributions shall be in
cash or Property  (which need not be distributed  proportionately)  or partly in
both, as determined by the Members.

       2. LIMITATIONS ON  DISTRIBUTIONS - No Distribution  shall be declared and
paid unless,  after the  Distribution  is made, the assets of the Company are in
excess of all  liabilities  of the  Company,  except  liabilities  to Members on
account of their Capital Accounts.

                                   ARTICLE IX
                                   ALLOCATIONS

       1.  ALLOCATIONS OF NET PROFITS AND NET LOSSES FROM OPERATIONS - Except as
may be required by  Sections 2, 3, 4, 5 and 6 of this  Article IX, Net  Profits,
Net Losses, and other items of income, gain, loss, deduction and credit shall be
apportioned among the Members in proportion to their Sharing Ratios.

       2.  COMPANY  MINIMUM  GAIN  CHARGEBACK  - If there is a net  decrease  in
Company  Minimum Gain for a Taxable Year, each Member must be allocated items of
income and gain for that  Taxable Year equal to that  Member's  share of the net
decrease  in Company  Minimum  Gain.  A Member's  share of the net  decrease  in
Company  Minimum Gain is the amount of the total net decrease  multiplied by the
Member's  percentage  share  of the  Company  Minimum  Gain  at  the  end of the
immediately  preceding taxable Year. A Member's share of any decrease in Company
Minimum  Gain  resulting  from a  revaluation  of  Company  Property  equals the
increase in the Member's Capital Account  attributable to the revaluation to the
extent the reduction in minimum gain is caused by  revaluation.  A Member is not
subject to this Company  Minimum Gain  Chargeback  requirement to the extent the
Member's  share of the net  decrease  in  Company  Minimum  Gain is  caused by a
guarantee,  refinancing,  or to the change in the debt instrument  causing it to
become  partially  or  wholly  a  Recourse  Liability  or a  Member  Nonrecourse
Liability, and the Member bears the economic risk of loss (within the meaning of
Section 1.752-2 of the  Regulations)  for the newly  guaranteed, refinanced,  or
otherwise changed liability.



                                       14

<PAGE>



       3. MEMBER  MINIMUM GAIN  CHARGEBACK - If during a Taxable Year there is a
net  decrease  in Member  Minimum  Gain,  any Member with a share of that Member
Minimum Gain (as determined  under Section  1.704-2(i)(5) of the Regulations) as
of the beginning of that Taxable Year must be allocated items of income and gain
for that Taxable Year (and, if necessary, for succeeding Taxable Years) equal to
that Member's share of the net decrease in the Company  Minimum Gain. A Member's
share of the net  decrease  in Member  Minimum  Gain is  determined  in a manner
consistent with the provisions of Section  1.704-2(g)(2) of the  Regulations.  A
Member is not  subject  to this  Member  Minimum  Gain  Chargeback  requirement,
however,  to the extent the net decrease in Member  Minimum Gain arises  because
the  liability  ceases to be Member  Nonrecourse  Liability due to a conversion,
refinancing,  or other  change in the debt  instrument  that causes it to become
partially  or wholly a Company  Nonrecourse  Liability.  The  amount  that would
otherwise be subject to the Member  Minimum  Chargeback is added to the Member's
share of  Company  Minimum  Gain.  In  addition,  rules  consistent  with  those
applicable  to Company  Minimum Gain shall be applied to determine the shares of
Member  Minimum Gain and Member Minimum Gain  Chargeback to the extent  provided
under the Regulations issued pursuant to Section 704(b) of the Code.

       4. QUALIFIED  INCOME OFFSET - In the event any Member,  in such capacity,
unexpectedly  receives an  Offsettable  Decrease,  such Member will be allocated
items of  income  and gain  (consisting  of a pro rata  portion  of each item of
Company  income and gain for such year) in an amount  and manner  sufficient  to
offset such Offsettable Decrease as quickly as possible.

       5. MEMBER  NONRECOURSE  DEDUCTIONS  - Any Member  Nonrecourse  Deductions
shall be specially  allocated to the Member who bears the economic  risk of loss
with  respect  to  the  Member  Nonrecourse   Liability  to  which  such  Member
Nonrecourse Deductions are attributable.

       6. CONTRIBUTED  PROPERTY - In accordance with Code Section 704(c) and the
Regulations  thereunder,  as  well  as  Section  1.704-1(b)(2)(iv)(d)(3)  of the
Regulations,  income,  gain,  loss,  and deduction  with respect to any property
contributed  (or  deemed  contributed)  to the  Company  shall,  solely  for tax
purposes,  be allocated among the Members so as to take account of any variation
between the adjusted basis of the property to the Company for federal income tax
purposes  and its  fair  market  value at the date of  contribution  (or  deemed
contribution).  If the adjusted  book value of any Company  asset is adjusted as
provided  herein,  subsequent  allocations of income,  gain, loss, and deduction
with  respect to the asset  shall  take  account of any  variation  between  the
adjusted  basis of the asset for federal  income tax  purposes  and its adjusted
book value in the manner  required under Code Section 704(c) and the Regulations
thereunder.


                                    ARTICLE X
                                      TAXES


       1.  ELECTIONS - The Members  may make any tax  elections  for the Company
allowed  the Code or the tax laws of any  state  or  other  jurisdiction  having
taxing jurisdiction over the Company.

       2. TAXES OF TAXING  JURISDICTIONS  - To the  extent  that the laws of any
Taxing  Jurisdiction  require,  each Member  requested  to do so by the Managing
Member  will  submit an  agreement  indicating  that the Member will make timely
income tax  payments  to the  Taxing  Jurisdiction  and that the Member  accepts
personal  jurisdiction of the Taxing  Jurisdiction with regard to the collection
of income taxes attributable to the Member's income, and interest, and penalties
assessed on such  income.  If the Member fails to provide  such  agreement,  the
Company may withhold and pay over to such Taxing Jurisdiction the amount of tax,
penalty and interest  determined under the laws of the Taxing  Jurisdiction with
respect to such income. Any such payments with respect to the income of a Member
shall be treated as a  distribution  for purposes of Article  VIII.  The Company
may, where permitted by the rules of any Taxing Jurisdiction,  file a composite,
combined or aggregate  tax return  reflecting  the income of the Company and pay
the tax, interest and penalties of some or all of the Members on such income to




                                       15

<PAGE>




the Taxing  Jurisdiction,  in which case the Company shall inform the Members of
the amount of such tax, interest and penalties so paid.

       3. TAX MATTERS  PARTNER - The Members shall designate one of their number
as the tax matters partner of the Company pursuant to Section  6231(a)(7) of the
Code. Any Member designated as tax matters partner shall take such action as may
be necessary to cause each other  Member to become a notice  partner  within the
meaning of Section 6223 of the Code.  Any Member who is  designated  tax matters
partner may not take any action  contemplated  by Sections  6222 through 6233 of
the Code  without  the  consent  of the  Managing  Member.  The  Members  hereby
designate Jeffrey Tauber to continue to act as the tax matters partner.

       4. METHOD OF  ACCOUNTING - The records of the Company shall be maintained
on a method of accounting determined by the Managing Member.


                                   ARTICLE XI
                       DISPOSITION OF MEMBERSHIP INTERESTS

       1.  DISPOSITION  - No Member or Assignee may dispose of all or any amount
of such Member's or Assignee's  Membership Interests without the written consent
of the Managing  Member;  provided that such consent shall not be required for a
disposition to a Member's or Assignee's Immediate Family or a trust(s) for their
benefit  or, in the case of a Member that is an  Organization,  to a Person that
controls, is controlled by or is under common control with, such Member.

       2.  ADDITIONAL  REQUIREMENTS - No Membership  Interests shall be Disposed
of:

               2.1.  if such  disposition,  alone or when  combined  with  other
transactions,  would result in a a termination of the Company within the meaning
of Section 708 of the Code;

               2.2.  without an opinion of counsel  satisfactory to the Managing
Member that such  assignment is subject to an effective  registration  under, or
exempt from the  registration  requirements of, the applicable state and federal
securities laws;

               2.3. unless and until the Company  receives from the Assignee the
information  and agreements  that the Managing  Member may  reasonably  require,
including  but  not  limited  to any  taxpayer  identification  number  and  any
agreement that may be required by any Taxing Jurisdiction.

       3. FURTHER RESTRICTIONS ON TRANSFERS BY MEMBERS

               3.1. Tag-Along Right - The Principals agree that if at any time a
Principal  receives an offer to Transfer,  all or a portion of such  Principal's
Membership  Interests  constituting  15% or more of the then  total  outstanding
Membership Interests  (determined by reference to the Sharing Ratios represented
thereby) or other Company  Securities,  such Principal  shall not, and shall not
permit any  Affiliate  to,  directly or  indirectly,  Transfer  such  Membership
Interests  (or such amount  thereof  equal to or in excess of such 15%) or other
Company  Securities,   unless   contemporaneously  with  the  Transfer  of  such
Membership  Interests by such Principal,  the transferee thereof  simultaneously
acquires or causes to be acquired  on the same terms and  conditions  all of the
Membership  Interests and other Company Securities owned or beneficially held by
the GE Group Members.

               3.2.  Drag-Along  Right - In the  event  that  Members  owning or
beneficially  holding  more than 65% of either  the  Company  Securities  or the
Membership Interests  (determined by reference to the Sharing Ratios represented
thereby) approves a transaction (such Members, the "Approving Members") pursuant
to which any  person(s) or  entity(ies)  who is not  affiliated  with any of the
Members will  acquire 80% or more of the Company  Securities  or the  Membership
Interests  (determined by reference to the Sharing Ratios  represented  thereby)
(by purchase of Membership


                                      16

<PAGE>

Interests,  merger or otherwise),  each of the Members  hereby agrees,  upon the
written request of the Approving Members, to sell all of its, a pro rata portion
of  his,  her or  its  Company  Securities  or  Membership  Interests,  to  such
persons(s)  or  entity(ies)  on the same terms and  conditions  that the Company
Securities and Membership Interests of the Approving Members will be sold.

              3.3 First Offer Right

                   (i) At any time any Member  proposes  to  Transfer to a third
     party any Company  Secutities  issued to such  Member,  such  Member  shall
     deliver  written  notice (the "Offer") to the Company and each other Member
     which shall set forth the number of such  Company  Securities  (the "Member
     Securities")  and the  terms  on  which  the  Member  Securities  are to be
     offered.  Within 20 days  following the  effectiveness  of the offer,  each
     other Member shall give notice (the "Purchase Notice") to such Member, with
     a copy to the Company,  stating the maximum  percentage  of the  Secutities
     each such other  Member is willing to purchase  upon the terms set forth in
     the Offer.

                   (ii) For the purpose of this  Section 3.3, if any Member does
     not deliver a Purchase  Notice within the time required by this Section 3.3
     such Member shall be deemed to have provided a Purchase  Notice on the last
     day on which a Purchase  Notice may be provided  specifying  no interest in
     purchasing the Member Securities.

                   (iii) In the event that the total number of Member Securities
     that the other  Members are willing to purchase  from such  selling  Member
     equals the number of offered  Member  Securities,  then such selling Member
     shall be bound to sell to the other  Members and the other Members shall be
     bound to  purchase  from such  Member the Member  Securities.  If the total
     number of Member  Securities that the other Members are willing to purchase
     from  such  selling  Member  is less  than the  number  of  offered  Member
     Securities,  then,  such selling Member shall be permitted to sell all, but
     not less than all, of the Member  Securities  to a third party on terms not
     less  favorable  than those set forth in the Offer.  If the total number of
     Member  Securities that the other Members are willing to purchase from such
     selling Member is more than the number of offered Member Securities,  then,
     each other Member shall be permitted to purchase up to its ratable  portion
     of the Member  Securities  based on its  current  interest  in the  Company
     Securities on an as converted or exercised basis.

                   (iv) The closing of the sale of the Member  Securities to the
     other Members shall occur at such selling  Member's  election at a time and
     place  specified by such selling  Member during  business hours and no more
     than 180 days after the delivery of the Offer.  In the event that the other
     Members do not purchase the Member  Securities  within such 180 day period,
     such  selling  Member may sell the  offered  Member  Securities  to a third
     party.

                   (v) If,  prior  to the  closing  of the  sale of the  Members
     Securities,  such selling Member   receives an offer to purchase the Member
     Securities  from a third party at a price that is greater  than that in the
     Offer,  the other  Members  shall have not less than 20 days to accept such
     higher price before any Member Securities are sold to a third party.

                   (vi) Notwithstanding the foregoing, if approved in accordance
     with  Section  1.5 of Article VI, the  Company  may  repurchase  the Member
     Securities  (to the  exclusion  of the  other  Members)  from the  offering
     Member,  subject to compliance by the Company with the procedures set forth
     in the foregoing clauses of this Section 3.3 with respect to Members (other
     than the offering Member).

     4.  DISPOSITION NOT IN COMPLIANCE WITH THIS ARTICLE  VOID  - Any  attempted
Disposition  of  Membership  Interest or other Company  Securities,  or any part
thereof, not incompliance with this Article is null and void ab initio.


                                       17


<PAGE>

                                   ARTICLE XII
                            DISSOCIATION OF A MEMBER

     1. DISSOCIATION - A Person shall cease to be a Member upon the happening of
any of the following events:

        1.1 the  resignation  of a Member  with the consent of a Majority of the
remaining Members prior to December 1, 2044;

        1.2 the bankruptcy of a Member;

        1.3 in the case of a Member  who is a natural  person,  the death of the
Member  or  the  entry  of  an  order  by  a  court  of  competent  jurisdiction
adjudicating the Member incompetent to manage the Member's person or estate;

        1.4 in the case of a Member who is acting as a Member by virtue of being
a  trustee  of a  trust,  the  termination  of the  trust  (but not  merely  the
substitution of a new trustee);

        1.5 in the case of a Member that is separate  Organization  other than a
corporation,  the  dissolution  and  commencement  of winding up of the separate
Organization;

        1.6 in the case of a  Member  that is a  corporation,  the  filing  of a
certificate  of  dissolution,  or its  equivalent,  for the  corporation  or the
revocation of its charter;

        1.7 in the case of an estate,  the  distribution by the fiduciary of the
estate's entire interest in the Company; or

        1.8 any event  under the Act which  causes  the  Member to cease to be a
Member.

     2. RIGHTS  OF  DISSOCIATING  MEMBER - In the event any  Member  dissociates
prior to the expiration of the Term:

        2.1 if the  dissociation  causes a  dissolution  and  winding  up of the
Company  under Article XIV, the Member shall be entitled to  participate  in the
winding up of the Company to the same extent as any other Member except that any
distributions  to which the Member would have been entitled  shall be reduced by
the damages  sustained by the Company as a result of the Dissolution and winding
up:

        2.2 if the  dissociation  does not cause a dissolution and winding up of
the Company under Article XIV, the Member and his successors  shall be deemed an
Assignee  and his  successors  shall not have any right to receive  the value of
such  Membership  Interests  in the Company  except as provided in Article  XIII
hereof.

                                  ARTICLE XIII
                  ADMISSION OF ASSIGNESS AND ADDITIONAL MEMBER

     1. RIGHTS OF ASSIGNESS - The Assignee of Membership  Interests has no right
to  participate  in the management of the business and affairs of the Company or
to become a Member.  The Assignee is only entitled to receive the  distributions
and  return  of  capital,  and to be  allocated the Net Profits  and Net  Losses
attributable to the Membership Interests so assigned.

     2.  ADMISSION OF SUBSTITUTE  MEMBERS - An Assignee of Membership  Interests
(other than from a Managing Member) shall be admitted as a Substitute Member and
admitted to all the rights of the Member who initially  assigned the  Membership
Interests only with the approval of a majority in

                                       18
<PAGE>

interest  of the  Manging  Members  and the  execution  by such  Assignee  of an
Admission  Agreement,  which  approval  may be withheld in the sole and absolute
discretion of the Managing  Members.  An Assignee of  Membership  Interests of a
Managing Member shall be admitted as a Substitute Member and admitted to all the
rights of the Member who initially  assigned the  Membership  Interests (but not
the right to be a Managing  Member)  only with the  approval  of a  majority  in
interest of the Members  unrelated to the person assigning such interest and the
execution by such  Assignee of an  Admission  Agreement,  which  approval may be
withheld in the sole and absolute  discretion of such  Members.  If so admitted,
the Substitute Member shall have all the rights and powers and be subject to all
the  restrictions  and  liabilities  of  the  Member  originally  assigning  the
Membership Interests.  The admission of a Substitute Member, without more, shall
not release the Member  originally  assigning the Membership  Interests from any
liability to the Company that may have existed prior to the approval.

     3. ADMISSION OF ADDITIONAL MEMBERS;  ADDITIONAL SALES TO EXISTING MEMBERS -
Subject to the  restrictions  contained  in this Company  Agreement  (including,
without limitation,  the immediately succeeding sentence and Article XVIII), the
Managing Member may permit the admission of Additional Members and determine the
Capital  Contributions of such Members. The Company hereby grants to each Member
the right to  purchase  an  amount  of  Membership  Interests  or other  Company
Securities equal to that portion of any additional Membership Interests or other
Company Securities issued or sold by the Company after the date hereof necessary
to maintain unchanged such Member's proportionate ownership interest and Sharing
Ratio  in the  Company  after  giving  effect  to the  issuance  or sale of such
additional  Membership Interests or other Company  Securities (at the same price
per Membership Interest as shall be paid by such Additional Members).

                                   ARTICLE XIV
                           DISSOLUTION AND WINDING UP

     1.  DISSOLUTION  - The Company shall be dissolved and its affairs wound up,
upon the first to occur of the following events (which, unless the Members agree
to continue the business, shall constitute Dissolution Events):

        1.1 the  expiration  of the Term,  unless the business of the Company is
continued with the consent of a Majority of the Members;

        1.2 the unanimous written consent of all of the Members;

        1.3 the  Dissociation of any Member,  unless the business of the Company
is continued with the consent of those Members holding a majority of the capital
and profit interest in the Company then held by the remaining  Members within 90
days after such Dissociation.

     2.  EFFECT OF  DISSOLUTION  - Upon  dissolution,  the  Company  shall cease
carrying on as distinguished  from the winding up of the Company  business,  but
the Company is not  terminated and it shall continue until the winding up of the
affairs of the Company is completed and the Certificate of Cancellation has been
filed with the Secretary of State of New Jersey.

     3.  DISTRIBUTION  OF ASSETS ON  DISSOLUTION  - Upon the  winding  up of the
Company, the Company Propery shall be distributed:

        3.1 to creditors,  including  Members who are  creditors,  to the extent
permitted by law, in satisfaction of Company Liabilities;

        3.2 to Members in  accordance  with  positive Capital  Account  balances
taking into account all Capital Account  adjustments  for the Company's  Taxable
Year in which the liquidation occurs.  Liquidation proceeds shall be paid within
60 days of the end of the  Company's  Taxable Year or, if later,  within 90 days
after the date of liquidation. Such distributions shall be in cash or Property


                                       19


<PAGE>


(which need not be distributed  proportionately) or party in both, as determined
by a Majority of the Members.

     4.  WINDING UP AND  CERTIFICATE  OF  CANCELLATION  - The  winding up of the
Company shall be completed when all debts,  liabilities,  and obligations of the
Company have been paid and discharged or reasonably  adequate provision therefor
has been made, and all of the remaining  property and assets of the Company have
been  distributed  to the  Members.  Upon the  completion  of  winding up of the
Company,  a Certificate of  Cancellation  shall be delivered to the Secretary of
State of New Jersey for filing.  The Certificate of Cancellation shall set forth
the information required by the Act.

                                   ARTICLE XV
                                    AMENDMENT

     This Company Agreement may be amended or modified from time to time only by
a written instrument  executed by all of the Members;  provided,  however,  that
Exhibit A hereto may be amended  from time to time by the Company  without  such
consent to reflect changes in the information  contained  therein resulting from
Transfers  or  Dispositions  of  Membership   Interests  and  issuances  of  new
Membership  Interests,  in each case, that have been effected in accordance with
all the applicable  provisions of this Company  Agreement.  The Managing  Member
shall deliver  copies of each such amendment to each Member  promptly  following
the effectiveness thereof.

                                   ARTICLE XVI
                                 LIFE INSURANCE

     The Company  shall  purchase and maintain  insurance on the life of Jeffrey
Tauber in an amount not less than One Hundred Fifty Thousand Dollars ($150,000).
The Company  shall pay the  premiums  for such  insurance  policy and shall name
Donald J. Weiss as the  beneficiary  of such  insurance  policy in an amount not
less  than One  Hundred  Fifty  Thousand  Dollars  ($150,000).  The  requirement
hereinabove  set forth for the Company to maintain  life  insurance  shall cease
upon the earlier of (i) the date on which ownership interests in the Company, or
any successor entity or subsidiary operating the business of the Company,  shall
have been registered pursuant to an effective  registration  statement under the
Securities  Act of 1933,  as  amended,  and such  interest  shall be listed  for
trading  on the  New  York  Stock  Exchange,  the  American  Stock  Exchange  or
authorized  for  trading on NASDAQ,  (ii) the date on which all of the assets of
the Company are sold or all of the Membership  Interests of the Company are sold
or (iii) when Donald J. Wiess has received Distributions pursuant to Section 1.2
of Article  VIII of this Company  Agreement  (but not pursuant to Section 1.1 of
Article VIII of the Company Agreement) in an amount equal to or in excess of the
amount of the Capital Contribution(s) made by Donald J. Wiess.

     The Company shall purchase and maintain an additional  insurance  policy of
the life of  Jeffrey  Tauber in an  amount  not less  than One  Million  Dollars
($1,000,000).  The Company shall pay the premiums of such  insurance  policy and
shall name each of the GE Group Members as the  beneficiaries  of such insurance
policy,  in an aggregate amount not less than One Million Dollars  ($1,000,000),
allocated  to each GE Group  Member pro rata in  accordance  with their  Capital
Contributions  set  forth on  Exhibit  A. Such  requirement  by the  Company  to
maintain  such life  insurance  shall cease upon the earliest of (i) the date on
which ownership  interests in the Company, or any successor entity or subsidiary
operating the business of the Company, shall have been registered pursuant to an
effective  registration  statement under the Securities Act of 1933, as amended,
and such  interest  shall be listed for trading on the New York Stock  Exchange,
the American Stock  Exchange or authorized for trading on NASDAQ,  (ii) the date
on which all of the  assets  of the  Company  are sold or all of the  Membership
Interests  of the  Company  are sold or (iii)  when  each GE  Group  Member  has
received  Distributions  pursuant to Section 1.2 of Article VIII of this Company
Agreement (but not pursuant to Section 1.1 of



                                       20

<PAGE>



Article VIII of the Company Agreement) in an amount equal to or in excess of the
amount of the Capital Contribution(s) made by such GE Group Member.

                                  ARTICLE XVII
                              RESTRICTIVE COVENANT

     During any  Person's  tenure as a Managing  Member of the Company and for a
period of two (2) years thereafter,  such Person and its Affliates shall not (i)
directly or  indirectly,  alone or with any other  Person(s)  participate in any
business  which  competes  with the  business  of the  Company  as an  employee,
partner,  shareholder,  member, officer, director or consultant, or in any other
capacity,  and (ii) if the business of the Company is no longer being conducted,
directly or indirectly,  alone or with any other  Person(s),  participate in any
business conducting substantially the same business as that previously conducted
by the Company, as an employee, partner, shareholder,  member, officer, director
or consultant,  or in any other capacity. This restriction is for the benefit of
the  Company as well as its Members and shall  survive the  termination  of this
Company Agreement.

                                  ARTICLE XVIII
                  RESTRICTIONS ON ADMITTING ADDITIONAL MEMBERS

     In addition to the  restrictions  on  admitting  Additional  Members to the
Company contained in Section 3 of Article XIII, no Membership Interests shall be
issued by the Company and no Additional Members shall be admitted to the Company
without  the  consent  of  all  of the  Members  unless  the  formula  used  for
determining  the  Capital  Contribution  of such  Additional  Member  requires a
Capital  Contribution  with respect to each one (1%) percent in Sharing Ratio to
be received by such  Additional  Member  (after giving effect to the issuance of
such additional Membership Interests) of the greater of (i) One Hundred Thousand
Dollars  ($100,000) and (ii) the amount so required and paid in connection  with
the most recent prior issuance of additional Membership Interests. The admission
of an  Additional  Member upon the  approval  of the  Managing  Member  shall be
subject to the fiduciary  obligations  of the Managing  Member not to permit the
Company to sell Membership Interests in the Company for less than fair value.

                                   ARTICLE XIX
                            MISCELLANEOUS PROVISIONS

     1.  ENTIRE  AGREEMENT  -  This  Company  Agreement  represents  the  entire
agreement among all the Members and between all the Members and the Company.

     2.  NO PARTNERSHIP  INTENDED FOR NONTAX  PURPOSES - The Members have formed
the  Company  under  the Act,  and  expressly  do not  intend  hereby  to form a
partnership  (but do intend that the Company be treated as a partnership for tax
purposes).  The Members do not intend to be partners one to another, or partners
as to any third party. To the extent any Member,  by word or action,  represents
to another  person  that any other  Member is a partner or that the Company is a
partnership,  the Member making such wrongful  representation shall be liable to
any other  Member  who  incurs  personal  liability  by reason of such  wrongful
representation.

     3. RIGHTS OF CREDITORS  AND THIRD PARTIES  UNDER  COMPANY  AGREEMENT-  This
Company  Agreement  is entered  into  amoung the  Company  and  Members  for the
exclusive  benefit  of the  Company,  its  Members,  and  their  successors  and
assignees.  This Company  Agreement is expressly not intended for the benefit of
any creditor of the Company or any other  Person.  Except and only to the extent
provided by applicable  statute,  no such creditor or third party shall have any
rights under this Company Agreement or any agreement between the Company and any
Member with respect to any Capital Contribution or otherwise.


                                       21

<PAGE>

     4. GOVERNING LAW - This Company  Agreement shall be construed,  interpreted
and enforced in  accordance  with the  internal  laws of the State of New Jersey
without regard to conflicts of laws principles.

     5.  HEADINGS - The  headings  used in this Company  Agreement  are used for
administrative purposes only and shall not be considered in construing the terms
of this Company Agreement.

     6. PARTIES BOUND - This Company Agreement shall be binding on, and inure to
the   benefit  of,  the  parties   and  their   respective   heirs,   executors,
administrators, legal representatives, successors, and assigns when permitted by
this Company Agreement.

     7. LEGAL CONSTRUCTION - In case any one or more of the provisions contained
in this Company  Agreement shall, for any reason,  be held invalid,  illegal, or
unenforceable in any respect, that invalidity,  illegality,  or unenforceability
shall not affect any other provision of this Company Agreement, and this Company
Agreement  shall be  construed as if such  invalid,  illegal,  or  unenforceable
provision had never been contained in this Company Agreement.

     8. COUNTERPARTS - This  Company  Agreement may be executed in any number of
counterparts  and each counterpart  shall, for all purposes,  be deemed to be an
original.

     9. WAIVERS IN WRITING - No  consent  or waiver,  express or  implied,  by a
Member to or of any breach by a Member in the  performance  by him or her of any
of his or her respective  obligations  hereunder shall be deemed or construed to
be a consent or waiver to or of the breach in the  performance by such Member of
the same or any other obligation of such Member  hereunder.  Failure on the part
of a Member or the  Company to complain of any act or failure to act of a Member
or to declare  such Member in  default,  irrespective  of how long such  failure
shall continue,  shall not, unless otherwise  herein  expressly  provided to the
contrary,  constitute  a waiver by a Member or the  Company  of his,  her or its
rights hereunder. All consents and waivers shall be in writing.

     10. JOINT EFFORT AND  REPRESENTATIONS  - Each of the Members  agree that in
the event a conflict among them arises hereafter,  such party will not object to
the  representation  of either the Company or Jeffrey Tauber (or his affiliates)
(and,  in the absence of an actual  conflict of interest,  all such  parties) by
Sills Cummis  Zuckerman Radin Tischman  Epstein & Gross,  P.A.  ("Sills Cummis")
with respect to such matter.

     The Company and the Initial  Members  understand and accept  responsibility
for the fact that they  have  substantial  conflicting  interests.  The  Initial
Members  (other than  Genesis  Direct  L.L.C.) have been advised by Simon Levin,
Esq. of Sills Cummis of their right to and need for independent counsel and with
full knowledge and understanding,  have declined to retain independent  counsel.
Such parties have read and fully understand the terms, conditions and provisions
of this Company Agreement.  They acknowledge that all the terms,  conditions and
provisions of this Agreement have been  negotiated by them without any influence
whatsoever  by  any  attorney   associated  with  Sills  Cummis.   Such  parties
acknowledge and understand that this Company  Agreement is necessary to preserve
harmony and continuity with respect to the management of the Company. As part of
the  consideration  for Sills  Cummis  performing  the legal work  necessary  to
prepare  this  Company  Agreement,  the Company and the Initial  Members  hereby
jointly and  severally  agree to indemnify  Sills  Cummis,  and all its members,
shareholders,  directors  and employees who are such on the date of this Company
Agreement, or any time


                                       22

<PAGE>

thereafter  for, and hold such firm,  its members,  shareholders,  directors and
employees  harmless from, any claims made by (and expenses incurred in defending
against  such  claims)  any of the  parties  or any of their  heirs,  assignees,
administrators, legal or personal representatives, executors or successors based
upon such firm's  involvement in the transactions  which are the subject of this
Company  Agreement.  This agreement to "hold harmless" shall be binding upon the
Company and the  Initial  Members and their  heirs,  executors,  administrators,
successors  and  assignees,  and  shall  inure to the  benefit  of all  members,
shareholders,  directors  and employees of Sills Cummis who are such on the date
of this  Company  Agreement,  or any  time  thereafter,  and all  such  members,
shareholders',  directors'  and  employees'  heirs,  executors,  administrators,
successors an assignees.

     11. SPECIFIC  PERFORMANCE  OR  RESCISSION - The  Members  acknowledge  that
inasmuch as the Membership Interests are closely-held and the market therefor is
limited,  irreparable  damage  would  result if this  Company  Agreement  is not
complied with and not  specifically  enforced.  Therefore,  the  restrictions on
transfers or other  disposition of Membership  Interests may be enforceable in a
court  of  equity  by a  decree  of  specific  performance  or  rescission,  and
appropriate  injunctive  relief may be  applied  for and  granted in  connection
therewith.  Such remedies  shall,  however,  be cumulative and not exclusive and
shall be in  addition to any other  remedies  which any party may have any under
this Company Agreement or otherwise.

     12. FURTHER  ASSURANCES - Without limiting the generality of any provisions
of this  Company  Agreement,  each Member  agrees that upon request of any other
Member,  he or it shall, from time to time, do any and all other acts and things
(including without  limitation,  the execution and delivery of documents) as may
reasonably  be  required  to  carry  out his or its  obligations  hereunder,  to
consummate the transactions  contemplated hereby, and to effectuate the purposes
hereof.

     13. EXPIRATION OF CERTAIN RIGHTS -  Notwithstanding  any other provision of
this Company Agreement,  the parties hereto hereby agree that the rights granted
to the GE Group  members  pursuant  to Section 3 of  Article XI of this  Company
Agreement shall expire and be of no further force  and effect (i) as of the date
on whch the  respective GE Group  Members  ceases to be the record or beneficial
holder  of any  Company  Securities,  or (ii) at the  option  of a  majority  in
interest of the GE Group Members, in connection with any initial public offering
of securities of the Company or otherwise.

     14. RESTRICTIVE LEGEND ON CERTIFICATED  INTERESTS - The Membership Interest
Certificates shall include the following restrictive legend:

     "THE SECURITIES  REPRESENTED  BY THIS  CERTIFICATE  HAVE BEEN  ACQUIRED FOR
     INVESTMENT AND HAVE NOT BEEN  REGISTERED  UNDER THE SECURITIES ACT OF 1933,
     AS AMENDED,  OR ANY STATE SECURTIES LAWS.  THESE SECURITIES MAY NOT BE SOLD
     OR  TRANSFERRED  IN THE  ABSENCE  OF  SUCH  REGISTRATION  OR ANY  EXEMPTION
     THEREFROM  UNDER THE SECURITIES ACT OF 1933, AS AMENDED,  OR ANY APPLICABLE
     STATE SECURITIES LAWS.

     ADDITIONALLY, THE SALE, TRANSFER, ASSIGNMENT, PLEDGE, OR ENCUMBRANCE OF THE
     SECURITIES  REPRESENTED BY THIS CERTIFICATE  AND/OR RIGHTS OF THE HOLDER OF
     THE  SECURITIES  REPRESENTED  BY THIS  CERTIFICATE  IN RESPECT OF VOTING OR
     OTHER  CONSENT  RIGHTS AND THE  ADMISSION TO THE COMPANY OF  SUBSTITUTE  OR
     ADDITIONAL  MEMBERS  ARE SUBJECT TO THE TERMS AND  CONDITIONS  OF THE THIRD
     AMENDED  AND  RESTATED  OPERATING  AGREEMENT  DATED  AS OF THE  10th DAY OF
     OCTOBER  ,1997,  AMONG  CYBERSHOP,  L.L.C.,  AND  CERTAIN  HOLDERS  OF  THE
     OUTSTANDING  LIMITED  LIABILITY  COMPANY  INTERESTS AND OTHER SECURITIES OF
     SUCH  LIMITED  LIABILITY  COMPANY (AS SAME MAY BE AMENDED OR RESTATED  FROM
     TIME  TO  TIME).  COPIES  OF  SUCH  AGREEMENT  AND  ANY  AMENDMENTS  TO  OR
     RESTATEMENT OF SUCH AGREEMENT MAY BE OBTAINED AT NO COST BY WRITTEN REQUEST
     MADE BY THE HOLDER OF RECORD OF THIS CERTIFICATE TO CYBERSHOP, L.L.C.

     ISSUANCE OF THIS CERTIFICATE TO ANY NAMED PERSON OR ENTITY DOES NOT, IN AND
     OF ITSELF,  CONSTITUTE THE ADMISSION OF SUCH PERSON OR


                                       23

<PAGE>

     ENTITY AS A "MEMBER" (AS DEFINED IN SUCH OPERATING AGREEMENT) OF CYBERSHOP,
     L.L.C.

     15.  TRUSTEES  NOT  LIABLE - Any  obligation  of the  Trustees  of  General
Electric Pension Trust hereunder shall be enforceable  solely against the assets
of such  Pension  Trust and not against any Trustee  individually  (except  with
respect to the actual fraud or willful misconduct of any such Trsutee).


     IN WITNESS WHEREOF,  we have hereunto executed this document as of the 10th
day of October, 1997.


                                          COMPANY:
                                          CYBERSHOP, L.L.C.


                                          By: /s/ Jeffrey Tauber
                                             --------------------
                                             JEFFREY TAUBER, Member

WITNESS:
                                          /s/ Jeffrey Tauber
- ---------------------------------         ---------------------------------
                                          JEFFREY TAUBER

                                          /s/ Jane Tauber
- ---------------------------------         ---------------------------------
                                          JANE TAUBER

                                          /s/ Donald J. Weiss
- ---------------------------------         ---------------------------------
                                          DONALD J. WEISS



                                          GENESIS DIRECT INC.

- ---------------------------------         By: /s/ Warren Struhl
                                             -------------------
                                             Name: Warren Struhl
                                             Title: CEO



                                          JEFFREY S. TAUBER GRANTOR
                                          RETAINED ANNUITY TRUST

- ---------------------------------         By: /s/ Jeffrey S. Tauber
                                             --------------------------
                                             Jeffrey S. Tauber, Trustee

                                          JANE S. TAUBER GRANTOR
                                          RETAINED ANNUITY TRUST



                                       24
<PAGE>


- ---------------------------------       By: /s/ Jane S. Tauber
                                            -------------------
                                           Jane S. Tauber, Trustee


WITNESS:                                TRUSTEES OF GENERAL ELECTRIC
                                        PENSION TRUST


- ---------------------------------       By: /s/ Donald Torey
                                            -------------------
                                            Name: Donald Torey
                                            Title: Trustee


- ---------------------------------       /s/ Gerald A. Poch
                                        -----------------------
                                        GERALD A. POCH

- ---------------------------------       /s/ Leonard J. Fassler
                                        -----------------------
                                        LEONARD J. FASSLER



                                        PORRIDGE PARTNERS II

- ---------------------------------       By: /s/ Arthur J. Samberg
                                           -----------------------
                                           Name: Arthur J. Samberg
                                           Title: General Partner



                                           BIG WAVE, NV

- ---------------------------------       By: /s/ Michael Hecht
                                            --------------------
                                            Name: Micheal Hecht
                                            Title: President



                                           CAIRNTON PARTNERSHIP

- ---------------------------------       By: /s/ G A Cubbin
                                            --------------------
                                            Name: G A Cubbin
                                            Title: Director

                                       25


<PAGE>

                                    EXHIBIT A
                                     MEMBERS


<TABLE>
<CAPTION>

==================================================================================
                  NAME,                          MEMBERSHIP            SHARING
                 ADDRESS                        INTERESTS AS         RATIO AS OF
                AND T.I.N.                    OF AUGUST __, 1997   AUGUST __, 1997
<S>                                              <C>                  <C>    
- ----------------------------------------------------------------------------------
Initial Member ...........................       1,439,183            21.492%
Jeffrey Tauber
211 Gates Avenue
Montclair, New Jersey 07042
T.I.N. ###-##-####
- ----------------------------------------------------------------------------------
Initial Member ...........................       1,439,183            21.492%
Jane S. Tauber
211 Gates Avenue
Montclair, New Jersey 07042
T.I.N. ###-##-####
- ----------------------------------------------------------------------------------
The Jeffrey S. Tauber Grantor
 Retained Annuity Trust ..................         874,746            13.063%
c/o Jeffrey Tauber, Trustee
211 Gates Avenue
Montclair, New Jersey 07042
T.I.N. ###-##-####
- ----------------------------------------------------------------------------------
The Jane S. Tauber Grantor
 Retained Annuity Trust ..................         874,746            13.063%
c/o Jane S. Tauber, Trustee
211 Gates Avenue
Montclair, New Jersey 07042
T.I.N. ###-##-####
- ----------------------------------------------------------------------------------
Initial Member ...........................         300,000             4.476%
Donald J. Weiss
50 Hartshorn Drive
Short Hills, New Jersey
T.I.N. ###-##-####
- ----------------------------------------------------------------------------------
Initial Member ...........................         100,000             1.480%
Genesis Direct, Inc.
1 Bridge Plaza
Fort Lee, New Jersey 07024
Attention: Warren Struhl
T.I.N. 22-3378338
- ----------------------------------------------------------------------------------
</TABLE>

                                       A-1
<PAGE>


<TABLE>
<CAPTION>
================================================================================
             NAME,                     MEMBERSHIP          SHARING
            ADDRESS                   INTERESTS AS       RATIO AS OF
           AND T.I.N.              OF AUGUST , 1997     AUGUST , 1997
<S>                                <C>                  <C>
- --------------------------------------------------------------------------------
GE Group Member  ...............         889,143            13.278%
Trustees of General Electric
 Pension Trust
3003 Summer Street
Stamford, Connecticut 06904-7900
Attention: David Wiederecht and
 Steve Levanti
- --------------------------------------------------------------------------------
GE Group Member  ...............          83,369             1.245%
Porridge Partners II
c/o Dawson-Samberg
354 Pequot Avenue
Southport, Connecticut 06490
T.I.N. 06-1391106
- --------------------------------------------------------------------------------
GE Group Member  ...............          69,575             1.039%
Leonard J. Fassler
700 Canal Street
Stamford, Connecticut 06902
T.I.N. ###-##-####
- --------------------------------------------------------------------------------
GE Group Member  ...............          69,575             1.039%
Gerald A. Poch
700 Canal Street
Stamford, Connecticut 06902
T.I.N. ###-##-####
- --------------------------------------------------------------------------------
Big Wave, NV                             279,037             4.167%
c/o Hecht and Company
111 West 40th Street
New York, NY ___
T.I.N.        ..................
- --------------------------------------------------------------------------------
Cairnton Partnership                     279,037             4.167%
54 Park Street
Sydney
2,000, New South Wales
Australia
T.I.N. ______
- --------------------------------------------------------------------------------
     Total                             6,697,594               100%
================================================================================
</TABLE>


                                       A-2
<PAGE>

                                   EXHIBIT B
                                    OPTIONS





<TABLE>
<CAPTION>
                                         NUMBER OF MEMBERSHIP INTERESTS  
 NAME OF OPTIONEE                            SUBJECT TO THE OPTION       
- ------------------                      -------------------------------  
<S>                                     <C>                              
J. Markus                                            37,000              
                                                                         
L. Wiatrowski                                        85,000              
                                                                         
T. Montgomery                                        50,000              
                                                                         
J. Burton                                             3,646              
                                                                         
N. Kirschenbaum                                       4,200              
                                                                         
A. Perry                                             13,395              
                                                    -------
                                                    193,241              
</TABLE>                                                                 
                                                                         


                                       B-1
<PAGE>

                                   EXHIBIT C
                              FORM OF CERTIFICATE

See attached.























                                       C-1
<PAGE>

                                   EXHIBIT D
                           FORM OF OPTION AGREEMENTS

See attached.



















                                       D-1
<PAGE>

                               TABLE OF CONTENTS
<TABLE>
<CAPTION>
                                                                      PAGE
<S>                                                                 <C>
ARTICLE I
   DEFINITIONS ....................................................    1

ARTICLE II
   FORMATION ......................................................    6
      1.  Organization ............................................    6
      2.  Agreement ...............................................    6
      3.  Name ....................................................    6
      4.  Effective Date ..........................................    6
      5.  Term ....................................................    6
      6.  Registered Agent and Office .............................    6
      7.  Principal Office ........................................    7

ARTICLE III
   NATURE OF BUSINESS .............................................    7

ARTICLE IV
   ACCOUNTING, RECORDS AND CERTIFICATES ...........................    7
      1.  Records to be Maintained ................................    7
      2.  Reports to Members: .....................................    7
      3.  Accounts ................................................    7
      4.  Certificates ............................................    7

ARTICLE V
   NAMES AND ADDRESSES OF MEMBERS .................................    8

ARTICLE VI
   RIGHTS AND DUTIES OF MEMBERS AND THE ADVISORY COMMITTEE ........    8
      1.  Management ..............................................    8
      2.  Majority ................................................   10
      3.  Liability of Members ....................................   10
      4.  Indemnification .........................................   10
      5.  Representations and Warranties of the Members ...........   11
      6.  Representations and Warranties of the Company ...........   11
      7.  Conflicts of Interests ..................................   12
      8.  Compensation of Managing Member and Key Employees .......   12
      9.  Options .................................................   12

ARTICLE VII
   CONTRIBUTIONS AND CAPITAL ACCOUNTS .............................   13
      1.  Initial Contributions ...................................   13
      2.  Maintenance of Capital Accounts .........................   13
      3.  Distribution of Assets ..................................   13
      4.  Sale or Exchange of Interest ............................   13
      5.  Compliance with Section 704(b) of the Code ..............   13

ARTICLE VIII
   DISTRIBUTIONS ..................................................   14
      1.  Interim Distributions ...................................   14
      2.  Limitations on Distributions ............................   14
</TABLE>


<PAGE>


<TABLE>
<CAPTION>
<S>                                                                                <C>
ARTICLE IX
   ALLOCATIONS ...................................................................  14
      1.  Allocations of Net Profits and Net Losses from Operations ..............  14
      2.  Company Minimum Gain Chargeback ........................................  14
      3.  Member Minimum Gain Chargeback .........................................  14
      4.  Qualified Income Offset ................................................  15
      5.  Member Nonrecourse Deductions ..........................................  15
      6.  Contributed Property ...................................................  15

ARTICLE X
   TAXES .........................................................................  15
      1.  Elections ..............................................................  15
      2.  Taxes of Taxing Jurisdiction ...........................................  15
      3.  Tax Matters Partner ....................................................  15
      4.  Method of Accounting ...................................................  16

ARTICLE XI
   DISPOSITION OF MEMBERSHIP INTERESTS ...........................................  16
      1.  Disposition ............................................................  16
      2.  Additional Requirements ................................................  16
      3.  Further Restrictions on Transfers by Members ...........................  16
      4.  Disposition not in Compliance with this Article Void ...................  17

ARTICLE XII
   DISSOCIATION OF A MEMBER ......................................................  18
      1.  Dissociation ...........................................................  18
      2.  Rights of Dissociation Member ..........................................  18

ARTICLE XIII
   ADMISSION OF ASSIGNEES AND ADDITIONAL MEMBERS .................................  18
      1.  Rights of Assignees ....................................................  18
      2.  Admission of Substitute Members ........................................  18
      3.  Admission of Additional Members; Additional Sales to Existing Members ..  19

ARTICLE XIV
   DISSOLUTION AND WINDING UP ....................................................  19
      1.  Dissolution ............................................................  19
      2.  Effect of Dissolution ..................................................  19
      3.  Distribution of Assets on Dissolution ..................................  19
      4.  Winding Up and Certificate of Cancellation .............................  20

ARTICLE XV
   AMENDMENT .....................................................................  20

ARTICLE XVI
   LIFE INSURANCE ................................................................  20

ARTICLE XVII
   RESTRICTIVE COVENANT ..........................................................  21
</TABLE>

                                       ii
<PAGE>


<TABLE>
<CAPTION>

<S>                                                                      <C>
ARTICLE XVIII
   RESTRICTIONS ON ADMITTING ADDITIONAL MEMBERS .........................  21

ARTICLE XIX
   MISCELLANEOUS PROVISIONS .............................................  21
      1.  Entire Agreement .............................................   21
      2.  No Partnership Intended for Nontax Purposes ..................   21
      3.  Rights of Creditors and Third Parties under Company Agreement    21
      4.  Governing Law ................................................   22
      5.  Headings .....................................................   22
      6.  Parties Bound ................................................   22
      7.  Legal Construction ...........................................   22
      8.  Counterparts .................................................   22
      9.  Waivers in Writing ...........................................   22
      10. Joint Effort and Representations .............................   22
      11. Specific Performance or Rescission ...........................   23
      12. Further Assurances ...........................................   23
      13. Expiration of Certain Rights .................................   23
      14. Restrictive Legend on Certificated Interests .................   23
      15. Trustees Not Liable ..........................................   24

EXHIBIT A - MEMBERS ....................................................  A-1

EXHIBIT B - OPTIONS ....................................................  B-1

EXHIBIT C - FORM OF CERTIFICATE ........................................  C-1

EXHIBIT D - FORM OF OPTION AGREEMENTS ..................................  D-1
</TABLE>

                                       iii





                                                                    EXHIBIT 10.7


                          REGISTRATION RIGHTS AGREEMENT

                          Dated as of October 18, 1996

                                  By and Among



                                CYBERSHOP, L.L.C.

                   TRUSTEES OF GENERAL ELECTRIC PENSION TRUST

                               LEONARD J. FASSLER

                                 GERALD A. POCH

                              PORRIDGE PARTNERS II






<PAGE>



                                TABLE OF CONTENTS
                                -----------------
<TABLE>
<CAPTION>

                                                                                                PAGE
                                                                                                ----
<S>                                                                                              <C>
1.  Securities Subject to this Agreement.....................................................     1
    (a)  Definitions.........................................................................     1
    (b)  Restricted Securities...............................................................     1

2.  Demand Registration......................................................................     2
     (a)  Request for Registration...........................................................     2
     (b)  Effective Registration and Expenses................................................     3
     (c)  Priority on Demand Registrations...................................................     4

3.  Piggy-Back Registrations.................................................................     4

4.  Holdback Agreement.......................................................................     6
    (a)  Restrictions on Public Sale by Holders of
         Registrable Securities..............................................................     6
    (b)  Restrictions on Public Sale by the Company
         and Others..........................................................................     6

5.  Registration Procedures..................................................................     6

6.  Registration Expenses....................................................................    11

7.  Indemnification; Contribution............................................................    11
    (a)  Indemnification by the Company......................................................    11
    (b)  Indemnification by Holders of Registrable
         Securities..........................................................................    12
    (c)  Conduct of Indemnification Proceedings..............................................    13
    (d)  Contribution........................................................................    13

8.  Selection of Underwriters; Participation in
    Underwritten Registrations...............................................................    15

9.  Rule 144 Reporting.......................................................................    15

10. Miscellaneous............................................................................    16
    (a)  Governing Law.......................................................................    16
    (b)  No Inconsistent Agreements..........................................................    16
    (c)  Successors and Assigns..............................................................    16
    (d)  Entire Agreement....................................................................    16
    (e)  Amendments and Waivers..............................................................    17
    (f)  Notices.............................................................................    17
    (g)  Delays or Omissions.................................................................    17
    (h)  Remedies............................................................................    17
    (i)  Counterparts........................................................................    17
    (j)  Severability........................................................................    17
    (k)  Titles and Subtitles................................................................    18
    (l)  Attorneys' Fees.....................................................................    18
    (m)  Trustees Not Liable.................................................................    18
 </TABLE>

                                        i

<PAGE>



                          REGISTRATION RIGHTS AGREEMENT

                  This Registration  Rights Agreement (this "Agreement") is made
effective  as of  October  18,  1996 by and among the  Trustees  of the  General
Electric  Pension  Trust,  a New York trust,  with its principal  office at 3003
Summer Street, Stamford, CT 06904, Leonard J. Fassler, an individual,  having an
office at 700 Canal Street,  Stamford,  CT 06902, Gerald A. Poch, an individual,
having an office at 700 Canal Street,  Stamford, CT 06902, and Porridge Partners
II, a Connecticut  general  partnership having an office at c/o  Dawson-Samberg,
354  Pequot  Avenue,  Southport,  Connecticut  06490  (each a  "Purchaser"  and,
collectively,  the  "Purchasers")  and CyberShop,  L.L.C.,  a New Jersey limited
liability  company  (the  "Company"),  with its  principal  office  at 211 Gates
Avenue, 13th Floor, Montclair, NJ 07042-1742.

                  This  Agreement is made  pursuant to the  Securities  Purchase
Agreement  dated as of the date  hereof by and among the Company and each of the
Purchasers  (the  "Purchase  Agreement").  In order to induce the  Purchasers to
enter into the  Purchase  Agreement,  the  Company  has  agreed to  provide  the
registration  rights with respect to the  Securities (as defined in the Purchase
Agreement) purchased by the Purchasers pursuant to the Purchase Agreement as set
forth in this Agreement. Capitalized terms used herein without definitions shall
have the meanings set forth in the Purchase Agreement.

                   The parties hereto agree as follows:

1.  Securities Subject to this Agreement
    ------------------------------------

                  (a)  Definitions.   The  terms  "Registrable  Securities"  and
"Restricted  Securities"  mean and  include  each of the  following,  subject to
Section 1(b): (i) the Securities,  (ii) any securities similar to the Securities
distributed to the holders of Securities in connection with a dividend, split or
other  distribution  relating to the Securities  and (iii) any other  securities
issued  in  substitution  or  exchange  for  any  of  the  Securities  in  which
substitution or exchange such Securities would cease to be outstanding.

                  (b) Restricted Securities. For the purposes of this Agreement,
Restricted Securities  shall cease  to be Registrable  Securities  when (i) such
Restricted Securities have been effectively  registered under the Securities Act
of 1933, as amended (the "Act"), and they have been disposed of




<PAGE>



pursuant  to an  effective  registration  statement  covering  such  Registrable
Securities, (ii) they are distributed to the public pursuant to Rule 144 (or any
similar  provisions  then in force)  under the Act or (iii)  they may be sold or
transferred  pursuant to Rule 144(k) (or any  similar  provision  then in force)
under the Act.

2.  Demand Registration
    -------------------

                  (a) Request for Registration. At any time on or after the date
6  months  after  the  effective  date of the  initial  public  offering  of any
securities  of or other  ownership  interests in the Company  (the  "IPO"),  any
holder or holders of Registrable  Securities then outstanding may make a written
request for registration under the Act pursuant to this Section 2 of all or part
of its or their  Registrable  Securities  (a "Demand  Registration");  provided,
that, the Company need effect only one Demand Registration  pursuant hereto from
the  Purchasers  (which  shall be  exercised  by a majority  in  interest of the
Purchasers).  Such request will specify the  aggregate  percentage  or number of
each  Purchaser's  Registrable  Securities  proposed  to be sold and  will  also
specify the intended  method or methods of disposition  thereof.  Within 10 days
after  receipt of such  request the  Company  will give  written  notice of such
registration request to all other holders of Registrable  Securities and include
in such  registration  all  Registrable  Securities  with  respect  to which the
Company has received written requests for inclusion therein within 30 days after
the receipt by the applicable holder of the Company's notice.  Each such request
will also  specify  the  percentage  or number of each  Purchaser's  Registrable
Securities to be registered  and the intended  method or methods of  disposition
thereof.  Unless a majority in interest of the holders requesting to participate
in the Demand  Registration  shall  consent in  writing,  none of the  Company's
security  holders  (other  than  the  Company  and the  holders  of  Registrable
Securities)  shall have the right to include any of the Company's  securities in
any  registration   statement  prepared  in  connection  with  any  such  Demand
Registration.

                  (i) If,  within 5 business  days of receipt of a  registration
         request  pursuant  to this  Section  2(a),  the  Company  is advised in
         writing (with a copy to the holder of Registrable Securities requesting
         registration)  by the  managing  underwriter  of the IPO that,  in such
         firm's good faith opinion,  a registration at the time and on the terms
         requested would materially and adversely affect any planned offering of
         securities  by the Company or any other  financing  by the Company that
         had been  contemplated  by the  Company  prior to receipt of the notice
         requesting  registration  pursuant to this  Section  2(a),  the Company
         shall not be required to



                                        2

<PAGE>

         effect a registration  pursuant to this Section 2(a) until the earliest
         of (A)  the  abandonment  of  such  offering,  (B) 90  days  after  the
         completion of such offering or (C) the  termination  of any "hold back"
         period obtained by the  underwriter(s) of such offering from any person
         in connection therewith.

                  (ii) If a  registration  request is pending  pursuant  to this
         Section 2(a) and the Company has  determined in good faith that (A) the
         filing of a registration  statement (or, if such registration statement
         has been declared effective,  any post-effective  filing) would require
         the disclosure of material information that the Company has a bona fide
         business purpose for preserving as confidential,  or (B) the Company is
         then unable to comply with SEC requirements applicable to the requested
         registration  if such  registration  statement  has not  been  declared
         effective,  the Company shall not be required to effect a  registration
         pursuant to such registration  request or make any such  post-effective
         filing  until the  earlier  of (1) the date upon  which  such  material
         information  is  otherwise  disclosed  to the  public  or  ceases to be
         material  or the  Company  is able to so  comply  with  applicable  SEC
         requirements,  as the case may be,  and (2) 30 days  after the  Company
         makes such  good-faith  determination;  provided that the Company shall
         not be  permitted  to  delay  a  requested  registration  or  any  such
         post-effective filing in reliance on this clause (ii) more than 2 times
         in any 12 month period.

                  (b) Effective Registration and Expenses. A Demand Registration
shall not be deemed to have been effected  pursuant to Section 2(a) hereof until
it has become  effective  and the  period of  distribution  of the  registration
contemplated   thereby  has  been  completed;   provided, however,   that  if  a
registration  does not become effective solely because of any act or omission on
the part of any  Purchaser,  such  registration  shall  nevertheless  count as a
Demand  Registration  and provided  further that if after any such  registration
statement has been declared or becomes effective,  the Company, upon the request
of the  Purchasers,  causes  the  effectiveness  thereof  to lapse  prior to the
completion of the period of distribution  originally  contemplated,  such lapsed
registration shall be deemed a completed Demand Registration unless such request
by the  Purchasers  is  directly  related  to a material  adverse  change to the
Company  or its  business  which  (i) in the  good  faith  determination  of the
Purchasers  is likely to  materially  and  adversely  affect the  ability of the
Purchasers  to sell the  Registrable  Securities  pursuant to such  Registration
Statement or (ii) was known, but not disclosed to the Purchasers, by the Company
prior to the effectiveness of



                                        3

<PAGE>



such  registration   statement.  In  any  registration  initiated  as  a  Demand
Registration,  the Company will pay all  Registration  Expenses (as  hereinafter
defined)  in  connection  therewith,  whether or not such  registration  becomes
effective.

                  (c)  Priority  on Demand  Registrations.  If the  holders of a
majority  of the  number of shares or  amount of  Registrable  Securities  to be
registered in a Demand  Registration so elect,  the offering of such Registrable
Securities  pursuant  to such  Demand  Registration  shall  be in the form of an
underwritten  offering.  Subject to the  immediately  succeeding  sentence,  the
Company shall have the right to cause the registration of additional  securities
for  sale  for  the  account  of  any  person  (including  the  Company)  in any
registration of Registrable Securities requested by a Holder pursuant to Section
2(a). In  connection  with such  registration,  if the managing  underwriter  or
underwriters of such offering advise the Company and the holders in writing that
in their good faith  opinion  the  aggregate  amount of  Registrable  Securities
requested to be included in such offering  (together with additional  securities
being  offered by the Company or for the account of any other  person other than
the  Purchasers) is  sufficiently  large to materially and adversely  affect the
offering and sale of such  Registrable  Securities,  the Company will reduce the
amount of  securities to be offered by it or for the account of any other person
other than the Purchasers to the extent recommended by the managing  underwriter
(or if so recommended,  withdraw from the offering entirely) and will include in
such  registration the aggregate  amount of Registrable  Securities which in the
opinion of such managing  underwriter  or  underwriters  can be sold without any
such  material  adverse  effect,  and such  securities  to be included  shall be
allocated pro rata among the holders of  Registrable  Securities on the basis of
the number or amount of Registrable  Securities requested to be included in such
registration by the holders thereof.

3.  Piggy-Back Registrations
    ------------------------

                  (a) If the Company  proposes to file a registration  statement
under the Act with  respect to an  offering  by the  Company for its own account
and/or for the  account  of any  security  holders  (other  than the  holders of
Registrable  Securities)  of any class of security  (other  than a  registration
statement on Form S-4 or S-8 or successor  forms  thereto or filed in connection
with an  exchange  offer or an offering of  securities  solely to the  Company's
existing  stockholders or a registration  statement filed in connection with the
IPO),  then the Company shall in each case give written  notice of such proposed
filing to the  holders of  Registrable  Securities  at least 30 days  before the
anticipated filing date, and such notice shall offer



                                        4

<PAGE>

(except as otherwise  contemplated by the penultimate  sentence of this Section)
such holders the  opportunity  to register such number of shares of  Registrable
Securities as each such holder may request. The Company shall use its reasonable
commercial  efforts  to cause the  managing  underwriter  or  underwriters  of a
proposed underwritten  offering to permit the holders of Registrable  Securities
requested to be included in the  registration  for such offering to include such
securities  in such  offering  on the same terms and  conditions  as any similar
securities of the Company included therein.

                  (b)  If at  any  time  after  giving  written  notice  of  its
intention to register any  securities  and prior to the  effective  date of such
registration,  the Company shall  determine for any reason not to register or to
delay registration of such securities,  the Company may, at its election,  given
written notice of such  determination  to the holders of Registrable  Securities
and, thereupon,  (A) in the case of a determination not to register, the Company
shall be relieved of its  obligation to register any  Registrable  Securities in
connection with such  registration,  and (B) in the case of a  determination  to
delay such registration, the Company shall be permitted to delay registration of
any  Registrable   Securities   requested  to  be  included  in  such  piggyback
registration  for the  same  period  as the  delay  in  registering  such  other
securities.

                  (c) (i) If the registration  referred to in the first sentence
of this Section 3 is to be an underwritten primary registration on behalf of the
Company,  and the managing  underwriter  advises the Company in writing that, in
such firm's good faith opinion,  such offering would be materially and adversely
affected by the inclusion therein of the Registrable  Securities requested to be
included therein, the Company shall include in such registration: (1) first, all
securities  the  Company  proposes  to  sell  for  its  own  account   ("Company
Securities"),  (2)  second,  up to the full  number  or  amount  of  Registrable
Securities  held  by  the  Purchasers  and  requested  to be  included  in  such
registration by such Purchasers ("Purchaser Securities") in excess of the number
or dollar  amount of  securities  the Company  proposes  to sell  which,  in the
good-faith  opinion  of such  managing  underwriter,  can be so sold  without so
materially and adversely  affecting such offering,  and (3) third,  an amount of
other  securities,  if any,  requested  to be included  therein in excess of the
number or dollar amount of Company Securities and Purchaser Securities which, in
the opinion of such underwriter(s), can be sold without materially and adversely
affecting such offering (allocated among the holders of such other securities in
such  proportions  as such  holders and the Company may agree);  and (ii) if the
registration referred to in the first


                                        5

<PAGE>

sentence of this Section 3 is to be an  underwritten  secondary  registration on
behalf of holders of  securities  (other  than  Registrable  Securities)  of the
Company (the "Other Holders"),  and the managing underwriter advises the Company
in writing that in their  good-faith  opinion such offering  would be materially
and adversely  affected by the inclusion  therein of the Registrable  Securities
requested to be included therein, the Company shall include in such registration
the amount of securities (including  Registrable  Securities) that such managing
underwriter  advises  allocated pro rata among the Other Holders and the holders
of  Registrable  Securities  on the basis of the number or amount of  securities
(including  Registrable  Securities)  requested  to be included  therein by each
Other Holder and each Holder of Registrable Securities.

4.  Holdback Agreement
    ------------------

                  (a)  Restrictions  on Public  Sale by Holders  of  Registrable
Securities.  To the extent not inconsistent  with applicable law, each holder of
Registrable Securities whose securities are included in a registration statement
agrees,  upon the request of the  managing  underwriter  or  underwriters  in an
underwritten  offering,  not to sell,  make any short sale of,  lend,  grant any
option for the purchase of, effect any public sale or  distribution or otherwise
dispose  of any  securities  of the  Company,  during  the 30 days prior to, and
during the 90-day period  beginning on, the effective date of such  registration
statement,  if and to the  extent  requested  by  the  managing  underwriter  or
underwriters.  The Company may impose stop transfer restrictions on certificates
reflecting the foregoing.

                  (b) Restrictions on Public Sale by the Company and Others. The
Company agrees, upon the request of the managing  underwriter or underwriters in
an  underwritten  offering,  not to effect any public or private offer,  sale or
distribution  of  any  securities  of  the  Company  of the  same  class  as the
securities  included  in  any  registration  participating,  or  any  securities
convertible  into or exchangeable  or exercisable  for such  securities  (except
pursuant to employee benefit plans, as part of such  registration or pursuant to
registrations  on Forms S-4 or S-8 or any successor form to such Forms),  during
the 14 days prior to, and during the 90-day  period  beginning on, the effective
date of such  registration  statement,  if and to the  extent  requested  by the
managing underwriter or underwriters.

5.  Registration Procedures
    -----------------------



                                        6

<PAGE>



                  Whenever the holders of Registrable  Securities have requested
that any Registrable Securities be registered pursuant to Section 2 or 3 of this
Agreement,  the Company will use its reasonable commercial efforts to effect the
registration  and the sale of such  Registrable  Securities  upon the  terms and
conditions  hereof to  permit  the sale of  Registrable  Securities  by  holders
thereof in accordance  with the intended  method or methods of  distribution  or
disposition  thereof as quickly as practicable,  and in connection with any such
request, the Company will as expeditiously as possible:

                  (a) in  connection  with a  request  pursuant  to  Section  2,
         prepare  and file  with the  Securities  and Exchange  Commission  (the
         "Commission"),  not later than 60 days (90 days if other than on a Form
         S-3) after receipt of a request to file a  registration  statement with
         respect to Registrable Securities, a registration statement on any form
         for which the Company then  qualifies or which  counsel for the company
         shall  deem  appropriate  for the  sale of  Registrable  Securities  in
         accordance with the intended method or methods of distribution thereof,
         and use  reasonable  commercial  efforts  to  cause  such  registration
         statement to become  effective as promptly as  practicable  thereafter;
         and provided,  further, that before filing a registration  statement or
         prospectus or any amendments or supplements  thereto,  the Company will
         furnish to one counsel  selected by the holders of a majority in number
         of shares of the Registrable  Securities  covered by such  registration
         statement copies of all such documents proposed to be filed;

                  (b) in connection  with a registration  pursuant to Section 2,
         prepare and file with the Commission such amendments and supplements to
         such  registration  statement  and the  prospectus  used in  connection
         therewith  as may be  necessary  to keep  such  registration  statement
         effective for a period of not less than 90 days or such shorter  period
         which will terminate when all  Registrable  Securities  covered by such
         registration statement have been sold (but not before the expiration of
         the applicable  period  referred to in Section 4(3) of the Act and Rule
         174 thereunder,  if applicable),  and comply with the provisions of the
         Act with respect to the  disposition of all securities  covered by such
         registration  statement  during  such  period  in  accordance  with the
         intended  method or methods of disposition  by the sellers  thereof set
         forth in such registration statement or prospectus;

                  (c) as soon as reasonably possible,  furnish to each seller of
         Registrable Securities to be included in




                                        7

<PAGE>



         a registration statement copies of such registration statement as filed
         and each amendment and  supplement  thereto (in each case including all
         exhibits  thereto),  as many copies of the prospectus  included in such
         registration  statement and any  amendments or  supplements  thereto as
         such  seller  may  reasonably   request   (including  each  preliminary
         prospectus)  and such other  documents  as such  seller may  reasonably
         request  in order to  facilitate  the  disposition  of the  Registrable
         Securities owned by such seller;

                  (d) use reasonable  commercial  efforts to register or qualify
         such  Registrable  Securities  under such other  securities or blue sky
         laws of such jurisdictions as any seller reasonably requests and do any
         and all other  acts and things  which may be  reasonably  necessary  or
         advisable to enable such seller to consummate  the  disposition in such
         jurisdictions  of the  Registrable  Securities  owned  by such  seller;
         provided,  that the Company  will not be required to (i) register or to
         qualify generally to do business in any jurisdiction where it would not
         otherwise  be  required  to qualify  but for this  paragraph  (d) or to
         subject  itself to taxation in any such  jurisdiction  or (ii) take any
         action  that would  subject it to the service of process in suits other
         than  as to  matters  and  transactions  relating  to the  sale  of the
         Registrable Securities or any violation of state securities laws in any
         jurisdiction where it is not now so subject;

                  (e) use reasonable commercial efforts to cause the Registrable
         Securities covered by such registration statement to be registered with
         or approved by such other  governmental  agencies or authorities as may
         be necessary to enable the seller or sellers thereof or the underwriter
         or  underwriters,  if  any,  to  consummate  the  disposition  of  such
         Registrable  Securities  subject to the proviso  contained in paragraph
         (d) above;

                  (f) notify each seller of such Registrable Securities,  at any
         time when a  prospectus  relating  thereto is required to be  delivered
         under the Act, of the  happening  of any event as a result of which the
         prospectus  included in such registration  statement contains an untrue
         statement  of a  material  fact or  omits to state  any  material  fact
         required  to be stated  therein  or  necessary  to make the  statements
         therein  not  misleading,  and the  Company  will  promptly  prepare  a
         supplement  or  amendment to such  prospectus  so that,  as  thereafter
         delivered  to the  purchasers  of  such  Registrable  Securities,  such
         prospectus  will not contain an untrue  statement of a material fact or
         omit to state any material fact required to be stated



                                        8

<PAGE>



         therein or necessary to make the statements therein not misleading;

                  (g) notify each seller of  Registrable  Securities of any stop
         order issued or threatened by the  Commission  and take all  reasonable
         actions  required  to prevent the entry of such stop order or to remove
         it if entered;

                  (h) enter into customary agreements (including an underwriting
         agreement in  customary  form) and take such other  actions  (including
         using  reasonable  commercial  efforts to obtain  customary opinions of
         counsel  for the  Company)  as are  reasonably  required  in  order  to
         expedite or facilitate the disposition of such Registrable Securities;

                  (i) make available at all reasonable times and in a reasonable
         manner for  inspection  by any seller of  Registrable  Securities,  any
         underwriter   participating   in  any  disposition   pursuant  to  such
         registration  statement,  and any  attorney,  accountant or other agent
         retained  by  any  such  seller  or  underwriter   (collectively,   the
         "Inspectors"),  all financial and other  records,  pertinent  corporate
         documents and properties of the Company customarily reviewed in similar
         securities  offerings  (collectively,  the  "Records"),  and  cause the
         officers,  directors  and  employees  of  the  Company  to  supply  all
         information  reasonably  requested by any such  Inspector in connection
         with such registration  statement prior to its  effectiveness.  Records
         which the Company  determines,  in good faith, to be  confidential  and
         which the Company notifies the Inspectors are confidential shall not be
         disclosed by the  Inspectors  unless (i) the disclosure of such Records
         is  necessary  to avoid or correct a  misstatement  or  omission in the
         registration  statement  or (ii) the release of such Records is ordered
         pursuant  to a  subpoena  or  other  order  from a court  of  competent
         jurisdiction.  Each  seller of  Registrable  Securities  agrees that it
         will,  upon  learning  that  disclosure  of such Records is sought in a
         court of competent  jurisdiction,  give notice to the Company and allow
         the Company, at the Company's expense, to undertake  appropriate action
         to prevent disclosure of the Records deemed confidential;

                  (j) use  reasonable  commercial  efforts  to  obtain a comfort
         letter from the Company's  independent  public accountants in customary
         form and  covering  such  matters  of the type  customarily  covered by
         comfort  letters  with respect to offerings of such type as the holders
         of a


                                        9

<PAGE>



         majority in number of shares of the Registrable  Securities  being sold
         reasonably request;

                  (k) otherwise comply with all applicable rules and regulations
         of the  Commission,  and  make  generally  available  to  its  security
         holders,  as soon as  reasonably  practicable,  an  earnings  statement
         covering a period of 12  months,  beginning  within 3 months  after the
         effective date of the registration statement,  which earnings statement
         shall  satisfy the  provisions of Section 11(a) of the Act and Rule 158
         thereunder;

                  (l) cause all such Registrable Securities to be listed on each
         securities  exchange or quotation  system on which  similar  securities
         issued by the Company are then listed; and

                  (m)  cooperate  and assist in any filings  required to be made
         with the National Association of Securities Dealers,  Inc. (the "NASD")
         and in  the  performance  of any  due  diligence  investigation  by any
         Inspector  (including any "qualified  independent  underwriter" that is
         required to be retained in accordance with the rules and regulations of
         the NASD).

                  The Company may require each seller of Registrable  Securities
as to which any  registration  is being  effected to furnish to the Company such
information  regarding the  distribution  of such  Securities as the Company may
from time to time reasonably request in writing.

                  Each  holder  of  Registrable  Securities  agrees  that,  upon
receipt of any notice from the Company of the happening of any event of the kind
described  in Section  5(f)  hereof,  such  holder  will  forthwith  discontinue
disposition of Registrable  Securities  pursuant to the  registration  statement
covering such  Registrable  Securities until such holder's receipt of the copies
of the supplemented or amended  prospectus  contemplated by Section 5(f) hereof,
or until it is advised in writing (the  "Advice") by the Company that the use of
the prospectus may be resumed.  If so directed by the Company,  such holder will
deliver  to the  Company  (at the  Company's  expense)  all  copies,  other than
permanent  file  copies  then in such  holder's  possession,  of the  prospectus
covering  such  Registrable  Securities  current  at the time of receipt of such
notice.  In the event the Company shall give any such notice,  the Company shall
extend the period during which such  registration  statement shall be maintained
effective  pursuant  to this  Agreement  (including  the period  referred  to in
Section  5(b)) by the number of days  during the period from and  including  the
date of the  giving  of such  notice  pursuant  to  Section  5(f)  hereof to and
including the date when each seller of Registrable



                                       10

<PAGE>




Securities covered by such registration statement shall have received the copies
of the  supplemented  or amended or amended  prospectus  contemplated by Section
5(f) hereof or shall have received the Advice.

6.  Registration Expenses
    ---------------------

                  All  expenses  incident  to the  Company's  performance  of or
compliance with this Agreement,  including without limitation,  all registration
and filing fees and expenses  (including  those for filings made with the NASD),
fees and expenses of compliance with securities or blue sky laws (including fees
and  disbursements of counsel in connection with blue sky  qualifications of the
Registrable  Securities),  rating agency fees, printing expenses,  messenger and
delivery  expenses,  internal  expenses  (including,   without  limitation,  all
salaries and expenses of the Company's  officers and employees  performing legal
or accounting  duties),  the fees and expenses  incurred in connection  with the
listing of the  securities  to be  registered  on each  securities  exchange and
quotation  system on which  similar  securities  issued by the  Company are then
listed,  and  fees  and  disbursements  of  counsel  for  the  Company  and  its
independent certified public accountants  (including the expenses of any special
audit and "comfort"  letters  required by or  incidental  to such  performance),
securities  acts  liability  insurance  (if the  Company  elects to obtain  such
insurance), the fees and expenses of any special experts retained by the Company
in  connection  with  such  registration,  fees and  expenses  of other  Persons
retained by the  Company,  fees and  expenses of other  Persons  retained by the
Company,  fees and  expenses  of one  counsel  for the  holders  of  Registrable
Securities  incurred in  connection  with each  registration  hereunder  and any
reasonable  out-of-pocket  expenses of the holders of Registrable Securities (or
the agents who manage their  accounts)  (all such  expenses  being herein called
"Registration  Expenses"),  will  be  borne  by  the  Company.  The  holders  of
Registrable  Securities sold pursuant to a registration statement shall bear the
expense of any  broker's  commission  or  underwriter's  discount or  commission
relating to such registration and sale.

7.  Indemnification; Contribution
    -----------------------------

                  (a)  Indemnification  by the  Company.  The Company  agrees to
indemnify  and hold  harmless,  to the full extent  permitted  by law,  (i) each
holder of  Registrable  Securities,  (ii) each Person who  controls  such holder
(within  the  meaning  of the Act),  (iii) any  investment  advisor  thereof  or
financial agent or counsel therefor, and (iv) the trustees, officers, directors,
partners,  employees,  representatives  and/or agents,  as  applicable,  of each
Person  described in the foregoing  clauses (i) through (iii),  from and against
any and all losses, claims, damages, liabilities and



                                       11

<PAGE>



expenses  caused by any untrue or alleged  untrue  statement  of  material  fact
contained in any registration  statement,  prospectus or preliminary  prospectus
(or any amendments or supplements thereto),  including any document incorporated
by reference  therein,  or caused by any  omission or alleged  omission to state
therein a material fact  required to be stated  therein or necessary to make the
statements therein (in case of a prospectus or preliminary prospectus,  in light
of the circumstances under which they were made) not misleading,  except insofar
as the same are  caused  by,  contained  in, or,  with  respect to any  material
omission,  omitted from, any information with respect to indemnified  parties or
any  underwriter  or  person  controlling  or  affiliated  with  an  underwriter
furnished in writing to the Company by such indemnified  party expressly for use
therein.  The Company will also indemnify and hold harmless (A) any underwriters
of the Registrable  Securities,  (B) each Person who controls such  underwriters
(within  the meaning of the Act),  and (C) the  officers,  directors,  partners,
employees,  representatives  and/or  agents  of  each  Person  described  in the
foregoing clauses (A) and (B), to the same extent as provided above with respect
to the indemnification of the holders of Registrable Securities.

                  (b) Indemnification by Holders of Registrable  Securities.  In
connection  with any  registration  statement  in which a holder of  Registrable
Securities  is  participating,  each such holder will  furnish to the Company in
writing such information  with respect to such holder as the Company  reasonably
requests  for  use  in  connection  with  any  such  registration  statement  or
prospectus and agrees to indemnify and hold harmless, to the extent permitted by
law,  (i) the Company,  (ii) each Person who  controls  the Company  (within the
meaning of the Act),  and (iii) the officers,  directors,  partners,  employees,
representatives  and/or agents of each Person described in the foregoing clauses
(i) and (ii),  from and against any losses,  claims,  damages,  liabilities  and
expenses  resulting  from any untrue or alleged  untrue  statement of a material
fact or any  omission  or alleged  omission  of a material  fact  required to be
stated in the registration  statement,  prospectus or preliminary  prospectus or
any amendment thereof or supplement  thereto or necessary to make the statements
therein (in the case of a prospectus or preliminary prospectus,  in the light or
the circumstances under which they were made) not misleading, to the extent, but
only to the extent,  that such untrue  statement or omission is contained in, or
with  respect to any material  omission,  omitted  from,  any  information  with
respect to such holder so furnished in writing by such holder  expressly for use
therein.  In no event shall the liability of any selling  holder of  Registrable
Securities hereunder be greater in amount than the dollar amount of the proceeds
received by such holder upon the sales of


                                       12

<PAGE>



Restricted Securities giving rise to such indemnification obligation.

                  (c)  Conduct  of  Indemnification   Proceedings.   Any  Person
entitled to  indemnification  hereunder  agrees to give prompt written notice to
the indemnifying party after the receipt by such Person of any written notice of
the  commencement of any action , suit,  proceeding or  investigation  or threat
thereof  made in writing  for which such Person  will claim  indemnification  or
contribution  pursuant  to this  Agreement  (but the failure to give such notice
will not affect the right to indemnification  or contribution  hereunder unless,
and only to the extent that, the indemnifying party is materially  prejudiced by
such  failure).  The  indemnifying  party shall not have the right to assume the
defense of such action or proceeding  on behalf of such  indemnified  party,  it
being  understood,   however,  that  the  indemnifying  parties  shall  not,  in
connection with any one such action or proceeding or separate but  substantially
similar or related actions or proceedings in the same  jurisdiction  arising out
of the same general  allegations or circumstances,  be liable for the reasonable
fees and  expenses of more than one separate  firm of attorneys  (in addition to
any local counsel) in any one  jurisdiction at any time for all such indemnified
parties, unless in the reasonable judgment of an indemnified party a conflict of
interest  may  exist  between  such  indemnified  party  and any  other  of such
indemnified  parties with respect to such claim, in which event the indemnifying
party  shall  be  obligated  to pay the  reasonable  fees and  expenses  of such
additional counsel or counsels.  Any indemnified party shall also have the right
to employ  separate  counsel in any such action and  participate  in the defense
thereof at such indemnified party's expense.  The indemnifying party will not be
subject to any liability  for any  settlements  made without its consent,  which
shall not be unreasonably  withheld.  No indemnifying  party shall,  without the
consent of such  indemnified  party,  effect any  settlement  of any  pending or
threatened  proceeding  in respect of which such  indemnified  party is or could
have  been a party  and  indemnity  could  have been  sought  hereunder  by such
indemnified party, unless such settlement  includes an unconditional  release of
such indemnified party from all liability for claims that are the subject matter
of such proceeding.

                  (d) Contribution. If for any reason the indemnity provided for
in this Section 7 is unavailable  to, or is  insufficient  to hold harmless,  an
indemnified  party,  then the indemnifying  party, in lieu of indemnifying  such
party, shall contribute the amount paid or payable by the indemnified party as a
result  of  such  losses,  claims,  damages,  liabilities  or  expenses  in such
proportion as is



                                       13

<PAGE>



appropriate to reflect the relative fault of the indemnifying  party, on the one
hand,  and the  indemnified  party,  on the other hand, in  connection  with the
statements  or  omissions  which  resulted  in  such  losses,  claims,  damages,
liabilities or expenses, as well as any other relevant equitable considerations.
The  relative  fault  of the  indemnifying  party,  on the  one  hand,  and  the
indemnified party, on the other hand, shall be determined by reference to, among
other  things,  whether any action in question,  including any untrue or alleged
untrue  statement of a material fact or omission or alleged  omission to state a
material  fact,  has been made by, or relates to  information  supplied  by, the
indemnifying  party or the indemnified  party; and the parties' relative intent,
knowledge,  access to  information  and  opportunity  to correct or prevent such
action.  The amount paid or payable by an  indemnified  party as a result of the
losses,  claims,  damages,  liabilities and expenses  referred to above shall be
deemed to include,  subject to the  limitations  set forth in Section 7(c),  any
legal or other fees or expenses reasonably incurred by such indemnified party in
connection with any investigation or proceeding.

                  The  parties  hereto  agree  that it  would  not be  just  and
equitable if  contribution  pursuant to this Section 7(d) were determined by pro
rata allocation or by any other method of allocation which does not take account
of  the  equitable  considerations  referred  to in  the  immediately  preceding
paragraph. No Person guilty of fraudulent  misrepresentation (within the meaning
of Section 11(f) of the Act) shall be entitled to  contribution  from any Person
who was not guilty of such fraudulent misrepresentation.



                                       14

<PAGE>



8.  Selection of Underwriters; Participation in Underwritten Registrations
    ----------------------------------------------------------------------

                  (a)  The   underwriters   for  any  offering  of   Registrable
Securities  to be  distributed  pursuant  to Section 2 shall be  selected by the
holders of a majority of the number of shares of  Registrable  Securities  to be
registered and shall be reasonably acceptable to the Company.

                  (b)  The   underwriters   for  any  offering  of   Registrable
Securities  to be  registered  pursuant  to Section 3 shall be  selected  by the
Company and shall be  reasonably  acceptable to the holders of a majority of the
number of shares of Registrable Securities to be registered.

                  (c)  Notwithstanding  the  provisions of this Section  8(a)and
(b),  the  Trustees of General  Electric  Pension  Trust shall have the right to
disapprove  any  underwriter in which General  Electric  Company has a direct or
indirect interest of five percent or more.

                  (d) No Person may participate in any underwritten registration
hereunder unless such Person (a) agrees to sell such Person's  securities on the
basis provided in any underwriting  agreements  approved by the Persons entitled
hereunder  to approve  such  arrangements  and (b)  completes  and  executes all
questionnaires,  powers of attorney,  indemnities,  underwriting  agreements and
other  documents  reasonably  required  under  the  terms  of such  underwriting
arrangements.

9.  Rule 144 Reporting
    ------------------

                  With a view to making  available the benefits of certain rules
and  regulations of the Commission  which may at any time permit the sale of the
Registrable  Securities to the public without  registration,  the Company agrees
to:

                  (a) use reasonable  commercial efforts to make and keep public
         information  available,  as those terms are  understood  and defined in
         Rule 144 under the Act;

                  (b)  use  reasonable  commercial  efforts  to  file  with  the
         Commission in a timely manner all reports and other documents  required
         of the Company under the Act and the  Securities  Exchange Act of 1934,
         as amended (the "Exchange Act"); and

                  (c) furnish to any holder of Registrable  Securities forthwith
         upon request a written  statement  by the Company as to its  compliance
         with the reporting requirements of such Rule 144 and of the Act and the
         Exchange Act, a copy of the most recent annual or



                                       15

<PAGE>



         quarterly  report of the Company,  and such other reports and documents
         so filed by the  Company  as such  holder  may  reasonably  request  in
         availing  itself of any rule or regulation of the  Commission  allowing
         such holder to sell any Registrable Securities without registration.

10. Miscellaneous
    -------------

                  (a) Governing  Law. This  Agreement  shall  be governed in all
respects  by the  laws of the  State of New  Jersey,  without  reference  to its
conflicts of law principles.

                  (b) No Inconsistent Agreements. The Company will not hereafter
enter into any agreement  with respect to its securities  which is  inconsistent
with the  rights  granted  to the  holders  of  Registrable  Securities  in this
Agreement  and,  without  the prior  written  consent of the  Purchasers,  grant
registrations  rights to any other  Person or Persons that are senior to or pari
passu with registration rights granted to the Purchasers hereunder.  The Company
represents  and warrants that it has not  previously  entered into any agreement
with respect to any of its securities  granting any  registration  rights to any
Person,  other than  agreements  which by reason of lapse of time do not require
the Company as a practical matter to register any securities for any Person.

                  (c) Successors  and   Assigns.  Except as  otherwise  provided
herein,  the  provisions  hereof  shall  inure to the benefit of, and be binding
upon,  the  successors,  assigns,  heirs,  executors and  administrators  of the
parties  hereto.  No party may assign any of such party's  rights,  interests or
obligations  hereunder  without the prior  written  consent of the other parties
hereto;  provided,  however,  that any  Purchaser  may  assign any or all of its
rights,   interests  and  obligations  hereunder  (i)  in  connection  with  the
concurrent  sale or transfer of Registrable  Securities,  or (ii) to a successor
entity  to  any  Purchaser  pursuant  to a  reorganization  of  such  Purchaser,
provided,  in case of each assignment pursuant to clause (i) or (ii) above, that
(A) the Company  receives  notice o such  assignment  and (B) this Agreement may
only be assigned if, prior to such assignment, such assignee shall assume all of
the applicable assignor's obligations hereunder.

                  (d) Entire  Agreement.  This  Agreement,  together   with  the
Purchase Agreement,  constitutes the full and entire understanding and agreement
between the parties with regard to the subjects  hereof and thereof and no party
shall be  liable  or bound to any other  party in any  manner by any warranties,
representations, or covenant except as specifically set forth herein or therein.



                                       16

<PAGE>



                  (e) Amendments  and  Waivers.  Except  as  otherwise  provided
herein,  the  provisions  of this  Agreement  may not be  amended,  modified  or
supplemented,  and waivers or consents to departures from the provisions  hereof
may not be given unless the Company has obtained the written  consent of holders
of at least a  majority  of  number of shares  of  Registrable  Securities  then
outstanding  affected by such  amendment,  modification,  supplement,  waiver or
departure.

                  (f) Notices,   Etc.  All  notices   and  other  communications
required  or  permitted  hereunder  shall be in  writing  and shall be mailed by
express,   registered  or  certified  mail,  postage  prepaid,   return  receipt
requested,  sent by facsimile confirmed by first-class mail, postage prepaid, or
by courier service  guaranteeing  overnight  delivery with charges  prepaid,  or
otherwise delivered by hand or by messenger,  addressed to party at such party's
address  and/or  facsimile  number as  provided  in Schedule I hereto or at such
other address and/or  facsimile number as such party shall have furnished to the
other parties hereto in accordance with this Section 10(f).  Any notice provided
hereunder shall be effective upon receipt.

                  (g) Delays or Omissions.  No delay or omission to exercise any
right, power or remedy accruing to the Purchasers, upon any breach or default of
the Company under this Agreement,  shall impair any such right,  power or remedy
of the Purchasers nor shall it be construed to be a waiver of any such breach or
default,  or an acquiescence  therein, or of or in any similar breach or default
thereafter  occurring;  nor shall any  waiver  of any  other  breach or  default
theretofore or thereafter occurring.

                  (h) Remedies.   Each  holder  of  Registrable  Securities,  in
addition  to being  entitled to exercise  all rights  granted by law,  including
recovery of damages,  will be  entitled  to specific  performance  of its rights
under this  Agreement.  The Company  agrees that  monetary  damages would not be
adequate  compensation  for any loss  incurred  by reason of breach by it of the
provisions of this Agreement and hereby agrees to waive (to the extent permitted
by law) the defense in any action for specific  performance that a remedy of law
would be adequate.

                  (i) Counterparts. This Agreement may be executed in any number
of  counterparts,  each of which  shall be deemed an  original  but all of which
together shall constitute one and the same instrument.

                  (j) Severability.  In the  event  that any  provision  of this
Agreement  becomes or is declared  by a court of  competent  jurisdiction  to be
illegal, unenforceable



                                       17

<PAGE>



or void,  this  Agreement  shall  continue in full force and effect without said
provision,  it being  intended  that all of the  rights  and  privileges  of the
Purchasers shall be enforceable to the fullest extent permitted by law.

                  (k) Titles and  Subtitles.  The titles and  subtitles  used in
this  Agreement  are used for  convenience  only and are not to be considered in
construing or interpreting this Agreement.

                  (l)  Attorney's  Fees. In any action or proceeding  brought to
enforce  any  provision  of  this  Agreement,  the  Securities  or the  Purchase
Agreement,  or where any  provision  hereof or thereof is validly  asserted as a
defense, the successful party shall be entitled to recover reasonable attorney's
fees in addition to any other available remedy.

                  (m) Trustees  Not Liable.  Any  obligation  of the Trustees of
General Electric Pension Trust shall be enforceable solely against the assets of
such Pension Trust and not against any Trust  individually  (except with respect
to the actual fraud or willful misconduct of any such Trustee).

                  [Remainder of page intentionally left blank.]



                                       18

<PAGE>



                  IN WITNESS  WHEREOF,  the parties have executed this Agreement
as of the 18th day of October, 1996.

The Company:                            Purchasers:
- -----------                             ----------

CYBERSHOP, L.L.C.                       TRUSTEES OF GENERAL ELECTRIC
                                           PENSION TRUST




By: /s/ Jeffrey Tauber                  By:
    ---------------------------              --------------------------------
    Name: Jeffrey Tauber                     Name:
    Title: Managing Member                   Title:



                                                 ----------------------------
                                                 GERALD A. POCH



                                                 ----------------------------
                                                 LEONARD J. FASSLER




                                                 PORRIDGE PARTNERS II



                                        By:      
                                                 ----------------------------
                                                 Name: Arthur J. Samberg
                                                 Title: General Partner








<PAGE>

                  IN WITNESS  WHEREOF,  the parties have executed this Agreement
as of the 18th day of October, 1996.

The Company:                            Purchasers:
- -----------                             ----------

CYBERSHOP, L.L.C.                       TRUSTEES OF GENERAL ELECTRIC
                                           PENSION TRUST




By:                                     By:  /s/ Alan M. Lewis
    ---------------------------              --------------------------------
    Name:                                    Name:   Alan M. Lewis
    Title: Managing Member                   Title:  Trustee



                                        -------------------------------------
                                        GERALD A. POCH



                                        -------------------------------------
                                        LEONARD J. FASSLER




                                        PORRIDGE PARTNERS II



                                        By:      
                                                 ----------------------------
                                                 Name: Arthur J. Samberg
                                                 Title: General Partner



<PAGE>



                  IN WITNESS  WHEREOF,  the parties have executed this Agreement
as of the 18th day of October, 1996.

The Company:                            Purchasers:
- -----------                             ----------

CYBERSHOP, L.L.C.                       TRUSTEES OF GENERAL ELECTRIC
                                           PENSION TRUST




By:                                     By:
    ---------------------------              --------------------------------
    Name:                                    Name:
    Title: Managing Member                   Title:


                                        /s/ Gerald A. Poch
                                        -------------------------------------
                                        GERALD A. POCH


                                        /s/ Leonard J. Fassler
                                        -------------------------------------
                                        LEONARD J. FASSLER




                                        PORRIDGE PARTNERS II



                                        By:      
                                                 ----------------------------
                                                 Name: Arthur J. Samberg
                                                 Title: General Partner




<PAGE>



                  IN WITNESS  WHEREOF,  the parties have executed this Agreement
as of the 18th day of October, 1996.

The Company:                            Purchasers:
- -----------                             ----------

CYBERSHOP, L.L.C.                       TRUSTEES OF GENERAL ELECTRIC
                                           PENSION TRUST




By:                                     By:
    ---------------------------              --------------------------------
    Name:                                    Name:
    Title: Managing Member                   Title:



                                        -------------------------------------
                                        GERALD A. POCH



                                        -------------------------------------
                                        LEONARD J. FASSLER




                                        PORRIDGE PARTNERS II



                                        By:      /s/ Arthur J. Samberg
                                                 ----------------------------
                                                 Name: Arthur J. Samberg
                                                 Title: General Partner





<PAGE>

                                                                      SCHEDULE I
                                                                      ----------




                            ADDRESSES OF THE PARTIES
                            ------------------------


1.  CyberShop, L.L.C.
    211 Gates Avenue, 13th Floor
    Montclair, NJ 07042-1742
    facsimile number: (201) 746-6983

2.  Trustee of General Electric Pension Trust
    3003 Summer Street
    Stamford, CT 06904
    facsimile number: (203) 326-4177

3.  Leonard J. Fassler
    700 Canal Street
    Stamford, CT 06902
    facsimile number: (203) 357-1531

4.  Gerald A. Poch
    700 Canal Street
    Stamford, CT 06902
    facsimile number: (203) 357-1531

5.  Porridge Partners II
    c/o Dawson-Samberg
    354 Pequot Avenue
    Southport, CT 06490
    facsimile number: (203) 255-2558


<PAGE>

                                 AMENDMENT NO. 1
                          REGISTRATION RIGHTS AGREEMENT


          This  Amendment No. 1 (this  "Amendment")  dated as of June 3, 1997 to
that certain  Registration  Rights Agreement (the "Existing  Registration Rights
Agreement") dated and effective as of October 18, 1996 by and among the Trustees
of the General  Electric  Pension Trust, a New York trust  ("GEPT"),  Leonard J.
Fassler,  an individual  ("Fassler"),  Gerald A. Poch  ("Poch"),  an individual,
Porridge  Partners  II,  a  Connecticut  general  partnership  ("Porridge")  and
CyberShop, L.L.C., a New Jersey limited liability company (the "Company").

                                    RECITAL

         Reference is made to (i) that  certain  Securities  Purchase  Agreement
dated as of October 18, 1996 among the Company, GEPT, Poch, Fassler and Porridge
(the "1996  Purchase  Agreement")  pursuant  to which  GEPT,  Poch,  Fassler and
Porridge purchased  membership interests in, and were as admitted as members of,
the Company and (ii) that certain Second Securities  Purchase  Agreement of even
date  herewith  among  the  Company,   GEPT  and  Fassler  (the  "1997  Purchase
Agreement")   pursuant  to  which  GEPT  and  Fassler  are  to  make  additional
contributions   to  the  Company  in  the  amounts  of  $400,000   and  $50,000,
respectively  (the  "Additional  Contributions").  In order to  induce  GEPT and
Fassler to make the  Additional  Contributions  to the Company,  the Company has
agreed to amend the  Existing  Registration  Rights  Agreement in the manner set
forth herein and, in light of the benefit to be received by the Company from the
Additional  Contributions,  Poch and  Fassler  have  agreed to  consent  to this
Amendment.

NOW, THEREFORE, the parties hereto agree as follows:

Section 1. Definition of  "Securities";  Consent by  Non-Participating  Parties;
Automatic   Amendment   Relating  to  Possible  Poch   Contribution.   The  term
"Securities" as used in the Existing  Registration  Rights  Agreement shall have
the meaning  provided in the 1996 Purchase  Agreement and shall also include any
increases to the  interests in the Company owned by GEPT and Fassler as a result
of the Additional  Contributions to be made by each of them pursuant to the 1997
Purchase Agreement.  Poch and Porridge hereby agree and consent to the Amendment
contained in the preceding  sentence.  All parties hereto agree and  acknowledge
that Poch may (prior to the end of June 1997) make an additional contribution of
$50,000 to the Company in respect of his

<PAGE>

membership  interest  in  the  Company  on the  same  terms  as  the  Additional
Contributions  and  that if and when  such  contribution  is made by  Poch,  the
Existing Registration Rights Agreement, as amended hereby, shall be deemed to be
further amended, without further action or the execution of any instrument, such
that the term "Securities",  as amended, hereby, shall also include increases in
Poch's interests as a result of his $50,000 additional contribution.

Section 2. Miscellaneous
           -------------

          (a) Full Force; Governing Law.  Except as amended hereby, the Existing
Registration  Rights Agreement remains in full force and effect.  This Amendment
shall be  governed  in all  respects  by the laws of the  State of  New  Jersey,
without reference to its conflicts of law principles.

          (b)  Counterparts;  Captions.  This  Amendment  may be executed in any
number of  counterparts,  each of which shall be deemed an  original  but all of
which together shall constitute one and the same  instrument.  The captions used
in this Amendment are used for convenience  only and are not to be considered in
construing or interpreting  this Amendment or the Existing  Registration  Rights
Agreement.

                  [Remainder of page intentionally left blank.]











                                        2

<PAGE>


         IN WITNESS  WHEREOF,  the parties have executed  this  Amendment to the
Existing Registration Rights Agreement as of the    day of   , 1997.

CYBERSHOP, L.L.C.                                  TRUSTEES OF GENERAL ELECTRIC
                                                   PENSION TRUST


By:  /s/ Jeffrey Tauber                            By:
     ------------------------                          -------------------------
     Name: Jeffrey Tauber                               Name:
     Title:   Managing Member                           Title:



                                                   /s/ Generald A. Poch
                                                   -----------------------------
                                                   GERALD A. POCH




                                                   -----------------------------
                                                   LEONARD J. FASSLER



                                                   PORRIDGE PARTNERS II



                                                   By:
                                                        ------------------------
                                                        Name: Arthur J. Samberg
                                                        Title:   General Partner






                                        3

<PAGE>



         IN WITNESS  WHEREOF,  the parties have executed  this  Amendment to the
Existing Registration Rights Agreement as of the 3rd day of June   , 1997.

CYBERSHOP, L.L.C.                                  TRUSTEES OF GENERAL ELECTRIC
                                                   PENSION TRUST


By:                                                By:  /s/ Donald W. Torey
     ------------------------                           ------------------------
     Name: Jeffrey Tauber                               Name: Donald W. Torey
     Title:   Managing Member                           Title:   Trustee




                                                   -----------------------------
                                                   GERALD A. POCH



                                                   -----------------------------
                                                   LEONARD J. FASSLER



                                                   PORRIDGE PARTNERS II



                                                   By:
                                                        ------------------------
                                                        Name: Arthur J. Samberg
                                                        Title:   General Partner







                                        4

<PAGE>



         IN WITNESS  WHEREOF,  the parties have executed  this  Amendment to the
Existing Registration Rights Agreement as of the 3rd day of June   , 1997.

CYBERSHOP, L.L.C.                                  TRUSTEES OF GENERAL ELECTRIC
                                                   PENSION TRUST


By:                                                By:
     ------------------------                           ------------------------
     Name: Jeffrey Tauber                               Name:
     Title:   Managing Member                           Title:





                                                   -----------------------------
                                                   GERALD A. POCH



                                                   /s/ Leonard J. Fassler
                                                   -----------------------------
                                                   LEONARD J. FASSLER



                                                   PORRIDGE PARTNERS II



                                                   By:
                                                        ------------------------
                                                        Name: Arthur J. Samberg
                                                        Title:   General Partner








                                        5

<PAGE>


         IN WITNESS  WHEREOF,  the parties have executed  this  Amendment to the
Existing Registration Rights Agreement as of the 3rd day of June   , 1997.

CYBERSHOP, L.L.C.                                  TRUSTEES OF GENERAL ELECTRIC
                                                   PENSION TRUST


By:                                                By:
     ------------------------                           ------------------------
     Name: Jeffrey Tauber                               Name:
     Title:   Managing Member                           Title:





                                                   -----------------------------
                                                   GERALD A. POCH




                                                   -----------------------------
                                                   LEONARD J. FASSLER



                                                   PORRIDGE PARTNERS II



                                                   By:  /s/ Arthur J. Samberg
                                                        ------------------------
                                                        Name: Arthur J. Samberg
                                                        Title:   General Partner







                                        6



                                                                    EXHIBIT 21.1


                                  SUBSIDIARIES
                                       OF
                         CYBERSHOP INTERNATIONAL, INC.



CyberShop,  L.L.C.,  a  New  Jersey  limited  liability  company,  is  the  only
subsidiary of CyberShop International, Inc.



                                                                    EXHIBIT 23.1


                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS

To CyberShop International, Inc.:

     As  independent  public  accountants,  we hereby  consent to the use of our
report  and to all  references  to our  Firm  included  in or made  part of this
registration statement.

                                          Arthur Andersen LLP

Roseland, New Jersey
December 16, 1997


<TABLE> <S> <C>


<ARTICLE>                     5
<MULTIPLIER>                                         1
<CURRENCY>                                   US DOLLAR
       
<S>                             <C>                       <C>
<PERIOD-TYPE>                      YEAR                   9-MOS                
<FISCAL-YEAR-END>                           DEC-31-1997           DEC-31-1997  
<PERIOD-START>                              JAN-01-1997           JAN-01-1997  
<PERIOD-END>                                DEC-31-1997           SEP-30-1997  
<EXCHANGE-RATE>                                       1                     1  
<CASH>                                          509,727               764,273  
<SECURITIES>                                          0                     0  
<RECEIVABLES>                                     49,260               69,038  
<ALLOWANCES>                                      10,000               10,000  
<INVENTORY>                                            0                    0  
<CURRENT-ASSETS>                                 548,987              823,311  
<PP&E>                                           216,627              322,871  
<DEPRECIATION>                                   100,313              183,313  
<TOTAL-ASSETS>                                   669,987              968,009  
<CURRENT-LIABILITIES>                            258,642               89,827  
<BONDS>                                                0                    0  
                                  0                    0  
                                            0                    0  
<COMMON>                                               0                5,000  
<OTHER-SE>                                       398,397              859,069  
<TOTAL-LIABILITY-AND-EQUITY>                     669,987              968,009  
<SALES>                                          272,560              496,150  
<TOTAL-REVENUES>                                 355,385              579,094  
<CGS>                                            155,274              355,602  
<TOTAL-COSTS>                                  1,678,717            1,678,717  
<OTHER-EXPENSES>                                       0                    0  
<LOSS-PROVISION>                                       0                    0  
<INTEREST-EXPENSE>                                     0                    0  
<INCOME-PRETAX>                                 (807,932)          (1,084,328) 
<INCOME-TAX>                                    (807,932)          (1,084,328) 
<INCOME-CONTINUING>                             (807,932)          (1,084,328) 
<DISCONTINUED>                                         0                    0  
<EXTRAORDINARY>                                        0                    0  
<CHANGES>                                              0                    0  
<NET-INCOME>                                    (807,932)          (1,084,328) 
<EPS-PRIMARY>                                       (.17)                (.21) 
<EPS-DILUTED>                                          0                    0  
                                   


</TABLE>


                                    CONSENT


     The undersigned  hereby consents to the use in any  Registration  Statement
filed with the Securities and Exchange  Commission pursuant to the Securites Act
of 1933, or pre- or post-effective amendment thereto ("Registration Statement"),
filed by CyberShop  International,  Inc., a Delaware coporation (the "Company"),
of the undersigned's  name as a person expected to be named as a director of the
Company following the offering  contemplated by such Registration  Statement and
to the use of the information relating to the undersigned contained therein.


Dated: December 19, 1997

                                                    Robert Matluck 

                                                    By: /s/ Robert Matluck
                                                        --------------------
                                                        Name: Robert Matluck


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