CYBERSHOP INTERNATIONAL INC
S-1/A, 1998-03-11
COMPUTER PROCESSING & DATA PREPARATION
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    AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON MARCH 11, 1998
                                                       REGISTRATION NO 333-42707
================================================================================
                       SECURITIES AND EXCHANGE COMMISSION    

                              WASHINGTON, DC 20549
                                ----------------
                                         
                                 AMENDMENT NO. 1
                                       TO
                                          
                                    FORM S-1
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933
                                ----------------
                          CYBERSHOP INTERNATIONAL, INC.
             (Exact Name of Registrant as Specified in Its Charter)

<TABLE>
<S>                                       <C>                            <C>
                      DELAWARE                        7375                            13-3979226
        (State or Other Jurisdiction of   (Primary Standard Industrial   (I.R.S. Employer Identification No.)
        Incorporation or Organization)     Classification Code Number)
 
</TABLE>

                                ----------------
<TABLE>
<CAPTION>

<S>                                                           <C> 
           CYBERSHOP INTERNATIONAL, INC.                          JEFFREY S. TAUBER, CHAIRMAN OF THE BOARD
                130 MADISON AVENUE                                    CYBERSHOP INTERNATIONAL, INC.
              NEW YORK, NEW YORK 10016                                     130 MADISON AVENUE
                  (212) 532-3553                                         NEW YORK, NEW YORK 10016
(Address, including ZIP Code, and Telephone Number,                         (212) 532-3553
      including Area Code, of Registrant's                   Name, Address, including ZIP Code, and Telephone
            Principal Executive Offices)                              Number, including Area Code, of
                                                                             Agent for Service)
</TABLE>

                                ----------------

                 Copies of all communications should be sent to:
<TABLE>
<CAPTION>

<S>                                                             <C>
           Walter M. Epstein, Esq.                                      Robert Rosenman, Esq.
    Rubin Baum Levin Constant & Friedman                               Cravath, Swaine & Moore
             30 Rockefeller Plaza                                Worldwide Plaza, 825 Eighth Avenue
           New York, New York 10112                                   New York, New York 10019
               (212) 698-7700                                              (212) 474-1000
</TABLE>
                                ----------------

     Approximate date of commencement of proposed sale to the public: As soon as
practicable after the effectiveness of this Registration Statement.
   
                   CALCULATION OF ADDITIONAL REGISTRATION FEE
                   ------------------------------------------
    
   
<TABLE>
<CAPTION>
====================================================================================================================================
     TITLE OF EACH CLASS OF SECURITIES         AMOUNT TO         PROPOSED MAXIMUM          PROPOSED MAXIMUM          AMOUNT OF
              TO BE REGISTERED              BE REGISTERED    OFFERING PRICE PER UNIT   AGGREGATE OFFERING PRICE   REGISTRATION FEE
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                                         <C>             <C>                        <C>                        <C>
- ------------------------------------------------------------------------------------------------------------------------------------
Common Stock, par value $.001 per share ...  345,000(1)     $ 7.00                           $2,415,000                 $713(2)
====================================================================================================================================
</TABLE>
    

   
- --------------------------------------------------------------------------------
(1)  Includes  45,000 shares which the  Underwriters  have an option to purchase
     from the Company to cover over-allotments, if any.

(2)  The additional  registration fee has been paid concurrently with the filing
     of this Amendment No. 1.

     If any of the securities being registered on this Form are to be offered on
a delayed or continuous  basis  pursuant to Rule 415 under the Securities Act of
1933, as amended ("Securities Act") check the following box: [ ]

     If this Form is filed to  register  additional  securities  for an offering
pursuant to Rule 462(b) under the  Securities  Act,  check the following box and
list the Securities Act registration  statement number of the earlier  effective
registration statement for the same offering: [ ]

     If this Form is a  post-effective  amendment  filed pursuant to Rule 462(c)
under the  Securities  Act,  check the following box and list the Securities Act
registration  statement number of the earlier effective  registration  statement
for the same offering: [ ]

     If this Form is a  post-effective  amendment  filed pursuant to Rule 462(d)
under the  Securities  Act,  check the following box and list the Securities Act
registration  statement number of the earlier effective  registration  statement
for the same offering: [ ]

     If delivery of the  prospectus is expected to be made pursuant to Rule 434,
check the following box: [ ]

     THE REGISTRANT  HEREBY AMENDS THIS  REGISTRATION  STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER  AMENDMENT  WHICH  SPECIFICALLY  STATES  THAT  THIS  REGISTRATION
STATEMENT SHALL  THEREAFTER  BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF
THE SECURITIES ACT OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME EFFECTIVE ON
SUCH DATE AS THE SECURITIES  AND EXCHANGE  COMMISSION,  ACTING  PURSUANT TO SAID
SECTION 8(A), MAY DETERMINE.
    
================================================================================
<PAGE>

   
                  SUBJECT TO COMPLETION, DATED MARCH 11, 1998
    


P R O S P E C T U S



   
                               2,300,000 SHARES
    


[GRAPHIC OMITTED]



                                        
                         CYBERSHOP INTERNATIONAL, INC.
                                  COMMON STOCK
                              -----------------
   
     All the shares of Common Stock  offered  hereby are being sold by CyberShop
International,  Inc. ("CyberShop" or the "Company"). Prior to this offering (the
"Offering"),  there  has been no  public  market  for the  Common  Stock.  It is
currently estimated that the initial public offering price will be between $5.00
and $7.00 per share.  See  "Underwriting"  for  certain  factors  considered  in
determining  the  initial  public  offering  price.  The Company has applied for
quotation of the Common Stock on The Nasdaq SmallCap Market/SM/ under the symbol
"CYSP."
    

                               -----------------
                                         
     THE COMMON STOCK OFFERED  HEREBY  INVOLVES A HIGH DEGREE OF RISK. SEE "RISK
FACTORS" BEGINNING ON PAGE 6 OF THIS PROSPECTUS.
    
                              -----------------
         THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE
           SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
            COMMISSION NOR HAS THE SECURITIES AND EXCHANGE COMMISSION
               OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
                  ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY
             REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.


================================================================================
                       PRICE TO     UNDERWRITING     PROCEEDS TO
                        PUBLIC       DISCOUNT(1)     COMPANY(2)
- --------------------------------------------------------------------------------
Per Share .........   $            $                $
- --------------------------------------------------------------------------------
Total(3) ..........   $            $                $
================================================================================

   
(1)  Excludes warrants sold to C.E. Unterberg,  Towbin and Fahnestock & Co. Inc.
     (collectively,  the  "Underwriters")  to purchase an  aggregate  of 230,000
     shares of Common  Stock at an  exercise  price equal to 110% of the initial
     public  offering  price (the  "Underwriters'  Warrants").  The  Company has
     agreed to indemnify the Underwriters against certain liabilities, including
     liabilities  under the Securities Act of 1933, as amended (the  "Securities
     Act").
    
(2)  Before deducting  expenses of the Offering payable by the Company estimated
     at $ .
   
(3)  The Company has granted the Underwriters an option,  exercisable  within 30
     days of the date  hereof,  to purchase up to 345,000  additional  shares of
     Common  Stock,  on the same terms as set forth  above,  for the  purpose of
     covering over-allotments,  if any. If such option is exercised in full, the
     total price to public,  underwriting  discount and proceeds to Company will
     be $ , $ and $ , respectively. See "Underwriting."

     The  shares of Common  Stock are  offered by the  Underwriters,  subject to
receipt and  acceptance  of such shares by them.  The  Underwriters  reserve the
right to reject any order in whole or in part. It is expected that the shares of
Common Stock will be ready for delivery on or about ____________, 1998.
    

                                -----------------
   
C.E. UNTERBERG, TOWBIN                        FAHNESTOCK & CO. INC.

                                         , 1998
    


<PAGE>

Information   contained  herein  is  subject  to  completion  or  amendment.   A
registration  statement  relating  to these  securities  has been filed with the
Securities  and Exchange  Commission.  These  securities may not be sold nor may
offers to buy be accepted prior to the time the registration  statement  becomes
effective.  This  prospectus  shall  not  constitute  an  offer  to  sell or the
solicitation of an offer to buy nor shall there be any sale of these  securities
in any State in which such offer,  solicitation  or sale would be unlawful prior
to registration or qualification under the securities laws of any such State.

<PAGE>

   
     CERTAIN PERSONS  PARTICIPATING  IN THIS OFFERING MAY ENGAGE IN TRANSACTIONS
THAT  STABILIZE,  MAINTAIN,  OR OTHERWISE  AFFECT THE PRICE OF THE COMMON STOCK,
INCLUDING ENTERING STABILIZING BIDS, EFFECTING SYNDICATE COVERING  TRANSACTIONS,
AND  IMPOSING  PENALTY  BIDS.  FOR  A  DESCRIPTION  OF  THESE  ACTIVITIES,   SEE
"UNDERWRITING."
    
<PAGE>
DESCRIPTION OF CYBERSHOP HOME PAGE

[The Home page  contains  direct  links,  both in graphic and text  formats,  to
CyberShop's feature departments (Gourmet Collection,  Gift Emporium, Home Style,
and Electronics  Plus), the store directory,  the store's search engine, as well
as to featured  products and brands within the store.  The Home page also serves
to help direct users to customer  service and the  sign-in/sign-up  registration
area.]


<PAGE>

                               PROSPECTUS SUMMARY
   
     The  following  summary is qualified in its entirety by, and should be read
in conjunction  with, the more detailed  information and consolidated  financial
statements and notes thereto included elsewhere in this Prospectus.  The Company
was  incorporated  in  Delaware  in October  1997 and is the  parent  company of
CyberShop,   L.L.C.,  a  New  Jersey  limited  liability  corporation  that  was
established  on December 1, 1994.  As of March , 1998 the members of  CyberShop,
L.L.C.  contributed all of their membership  interests in exchange for 4,000,000
shares  of the  Common  Stock of the  Company  (the  "Contribution").  Except as
otherwise specified, all information in this Prospectus: (i) assumes no exercise
of the Underwriters'  over-allotment  option or the  Underwriters'  Warrants and
(ii) gives effect to the Contribution.  The term "Company" includes,  unless the
context otherwise requires, CyberShop International, Inc. and CyberShop, L.L.C.
    

                                  THE COMPANY

   
     CyberShop is an online retailer that currently  offers over 40,000 products
from more than 400  manufacturers  through its online stores on the Internet and
America Online, Inc. ("AOL"). The Company seeks to provide a convenient shopping
experience  that  incorporates   traditional  department  store  and  mail-order
features into an interactive, easy-to-use and compelling online environment.

     The  Company  believes  that  online   technology,   and  the  Internet  in
particular, is an advantageous medium for the selling of merchandise relative to
traditional retail stores and mail-order catalogs.  Leveraging online technology
and the global  reach of the  Internet,  the  online  retailing  model  provides
CyberShop with virtually unlimited online shelf space and the ability to reach a
geographically  unlimited  consumer  base 24 hours a day.  The online  retailing
model also  enables  the Company to avoid the  facilities  and  personnel  costs
associated with maintaining  traditional retail stores and the costs of printing
and  distributing  catalogs and staffing  large "call centers"  associated  with
mail-order  companies.  The Company's strategy is to offer quality  merchandise,
provide effective customer service,  and capitalize on the inherent economies of
the online retailing  model.  The Company,  which launched its Internet store in
September  1995, is still in early stages of development.  The Company  believes
that its ability to achieve  profitability  will depend primarily on its ability
to increase revenues generated by transactions  relating to sales of merchandise
through its online stores. CyberShop's management team has experience in a broad
range  of  retailing  environments,   including  department  stores,   specialty
retailing stores, television merchandising and direct mail.

     CyberShop's online stores are accessed at CYBERSHOP.COM on the Internet and
in the Department Store and Gift areas of the AOL Shopping Channel.  CyberShop's
online  stores  provide high  quality  color  pictures and detailed  information
relating to products that are  conveniently  organized into departments by brand
and category such as housewares,  consumer electronics,  gifts and gourmet food,
similar to those of  traditional  department  stores.  Shoppers  can search for,
browse and select products  throughout the store and place selected  merchandise
in a virtual  shopping bag that  facilitates  the process of  collecting  items,
subtotaling  purchases  and  reaching  the  purchase  decision.  In  addition to
offering  a broad  selection  of  quality  branded  merchandise  at a  guranteed
competitive price, the Company's customers benefit from cost savings,  including
free  domestic  delivery for most  purchases  over $100 and  discounts on future
purchases under the Company's  frequent buyer program.  Most customer orders are
completed by credit cards utilizing industry standard secured encryption.

     The Company believes that relationships with merchandise  manufacturers are
important to its business.  CyberShop has  established  strategic  relationships
with manufacturers which allow for prompt updates on merchandise information and
for most products to be rapidly shipped directly from suppliers. Supplier direct
shipping  enables the Company to avoid inventory  related risks,  limit overhead
costs and provide  prompt  delivery.  Through its Gifts Wrapped & Ready boutique
the Company also offers  pre-wrapped gift items which are shipped from inventory
maintained at an independent  warehouse facility or from the Company's suppliers
within 24 hours after an order is placed.

     As part of its  marketing  strategy,  the  Company  has formed a  strategic
alliance with AOL pursuant to a marketing agreement. This agreement provides for
CyberShop  to be featured  on the AOL  Shopping  Channel as one of three  anchor
tenants within the Department Store area and to be prominently
    


                                       3
<PAGE>

   
featured in the Gift area. In addition, the Company plans to establish strategic
alliances with other online companies and begin a targeted  advertising campaign
to attract additional  customers to its online stores. The Company believes both
online  and  traditional   media  exposure  are  critical  to  maximizing  brand
recognition and driving traffic to its online stores.  The Company leverages its
database of customer  demographic profiles to proactively market merchandise via
e-mail.

     International  Data  Corporation  ("IDC"),  an independent  market research
organization,  estimates that the total value of goods and services purchased on
the Internet was $296 million in 1995, $2.6 billion in 1996 and will increase to
$220  billion  by the year  2001.  The  number of  Company  customers  grew from
approximately 2,250 at December 31, 1996 to approximately 12,800 at December 31,
1997. The Company believes it has effectively positioned itself to capitalize on
the potential growth of online commerce by selectively targeting quality branded
manufacturers and strategic online partners.

     The Company's  office is located at 130 Madison Avenue,  New York, New York
10016 and its telephone number is 212-532-3553.


                                  THE OFFERING
    
   
<TABLE>
<S>                                                     <C>
Common Stock offered hereby .........................   2,300,000 shares
Common Stock outstanding after the Offering .........   6,300,000 shares (1)
Use of proceeds .....................................   The net proceeds  from the Offering will be used
                                                        by the  Company  to  expand  marketing  and  ad-
                                                        vertising   efforts  and   potential   strategic
                                                        alliances  with  Internet   search  engines  and
                                                        guides  and  online  communities,   to  repay  a
                                                        secured loan made by the Trustees of the General
                                                        Electric Pension Trust, to develop and market an
                                                        online gift  registry,  to fund  payments due to
                                                        AOL, and for working  capital and other  general
                                                        corporate  purposes,  including expansion of the
                                                        Company's technical  infrastructure and possible
                                                        future stra- tegic  alliances and  acquisitions.
                                                        See  "Use  of  Proceeds."

Proposed   Nasdaq SmallCap Market Symbol .............. CYSP
</TABLE>
    

- ----------
   
(1)  Excludes (i) an aggregate of 1,343,634  shares of Common Stock reserved for
     issuance under the Company's stock option plans of which 273,634 shares are
     issuable upon the exercise of stock options  outstanding as of December 31,
     1997 and (ii) 230,000  shares of Common Stock issuable upon exercise of the
     Underwriters'   Warrants.  The  weighted  average  exercise  price  of  all
     outstanding  options  as of  December  31,  1997 is $2.48  per  share.  See
     "Management," "Description of Capital Stock" and "Underwriting."
    
                                  RISK FACTORS

   
     In connection with this Offering,  prospective  investors  should carefully
     consider  the  factors  set forth  under Risk  Factors,  including  limited
     operating history;  accumulated deficit; anticipated losses; uncertainty of
     future results; competition;  dependence upon strategic alliances; reliance
     on certain suppliers; Internet related risks; risk of capacity constraints;
     reliance on internally  developed  transaction-processing  systems;  system
     development risks; management of growth;  dependence on key personnel; need
     for additional  personnel;  potential  fluctuations in quarterly  operating
     results;  seasonality;  risk of system failure; rapid technological change;
     need for additional funds;  potential  inability to protect  trademarks and
     proprietary rights; sales and other taxes; control of the Company; possible
     "year 2000" problems;  anti-takeover  effect of certain charter provisions;
     shares  eligible for future  sale;  registration  rights;  absence of prior
     public  market;  possible  volatility  of stock price;  management's  broad
     discretion in allocating a substantial  portion of the proceeds;  immediate
     and substantial dilution; and absence of dividends.
    


                                       4
<PAGE>

                         SUMMARY FINANCIAL INFORMATION





   
<TABLE>
<CAPTION>
                                                            FISCAL YEAR ENDED DECEMBER 31,
                                                   ------------------------------------------------
                                                        1995            1996              1997
                                                   -------------   --------------   ---------------
<S>                                                <C>             <C>              <C>
CONSOLIDATED STATEMENTS OF OPERATIONS DATA
Revenues:
 Product sales .................................    $   18,670       $  272,560      $  1,284,489
 Set up fees ...................................       112,365          232,325           187,058
 Other revenues ................................         8,800            8,500            23,070
                                                    ----------       ----------      ------------
   Total revenues ..............................       139,835          513,385         1,494,617
Cost of revenues ...............................        13,769          155,274           933,187
                                                    ----------       ----------      ------------
Gross profit ...................................       126,066          358,111           561,430
Operating expenses .............................       772,744        1,011,257         2,389,773
                                                    ----------       ----------      ------------
Loss from operations ...........................      (646,678)        (653,146)       (1,828,343)
Net loss .......................................    $ (640,656)      $ (649,932)     $ (1,806,069)
                                                    ==========       ==========      ============
Pro forma net loss data (unaudited)(1):
 Net loss ......................................    $ (640,656)      $ (649,932)     $ (1,806,069)
 Pro forma income tax benefit ..................      (256,262)        (259,973)         (722,428)
                                                    ----------       ----------      ------------
 Pro forma net loss ............................    $ (384,394)      $ (389,959)     $ (1,083,641)
                                                    ==========       ==========      ============
Pro forma net loss per common share (unaudited):
 Basic .........................................    $    (0.11)      $    (0.11)     $      (0.27)
                                                    ==========       ==========      ============
 Diluted .......................................    $    (0.11)      $    (0.10)     $      (0.26)
                                                    ==========       ==========      ============
 
Pro forma weighted average shares outstanding:
 Basic .........................................     3,472,614        3,696,197         4,083,174
 Diluted .......................................     3,472,614        3,760,746         4,160,363
 
</TABLE>
    


   
<TABLE>
<CAPTION>
                                               AS OF DECEMBER 31, 1997
                                           -------------------------------
                                               ACTUAL       AS ADJUSTED(2)
                                           -------------   ---------------
<S>                                        <C>             <C>
CONSOLIDATED BALANCE SHEET DATA
Cash and cash equivalents ..............    $  787,171       $13,087,171
Working capital (deficit) ..............      (327,453)       11,972,547
Total assets ...........................     1,226,910        13,526,910
Stockholders' equity (deficit) .........        (4,672)       12,295,328
</TABLE>
    

- ----------
   
(1) The Company was an L.L.C.  and as a result was treated as a partnership  for
    both Federal and state income tax purposes for all periods from  December 1,
    1994 (inception) through December 31, 1997. The net loss of the business for
    those   periods  was  included  in  the   individual   tax  returns  of  the
    stockholders.  The pro forma net loss data  reflects  the income tax benefit
    that the Company would have incurred had it operated as a C Corporation  for
    Federal and state income tax purposes from its inception.

(2) Adjusted to give effect to the sale by the  Company of  2,300,000  shares of
    Common Stock offered hereby at an assumed  initial public  offering price of
    $6.00 per share and after deducting  estimated Offering expenses,  including
    the underwriting discounts and commissions. See "The Company," "Management's
    Discussion and Analysis of Financial  Condition and Results of  Operations,"
    "Use of Proceeds" and "Capitalization."
    


                                       5
<PAGE>

   
                                 RISK FACTORS

     The statements  contained in this Prospectus that are not historical  facts
are  forward-looking   statements.   Such  forward-looking   statements  may  be
identified by, among other things, the use of  forward-looking  terminology such
as  "believes,"  "expects,"  "may,"  "will,"  "should" or  "anticipates"  or the
negative thereof or other variations  thereon or comparable  terminology,  or by
discussions of strategy that involve risks and uncertainties. From time to time,
the  Company  or its  representatives  have  made  or may  make  forward-looking
statements,  orally  or in  writing.  Such  forward-looking  statements  may  be
included in various filings made by the Company with the Securities and Exchange
Commission (the  "Commission"),  or press releases or oral statements made by or
with the  approval of an  authorized  executive  officer of the  Company.  These
forward-looking  statements involve  predictions.  The Company's actual results,
performance or achievements  could differ  materially from the results expressed
in,  or  implied  by,  these  forward-looking  statements.  Potential  risks and
uncertainties  that could affect the Company's future operating results include,
but  are not  limited  to,  the  risk  factors  set  forth  below  and  economic
conditions,  including  economic  conditions  related  to  the  online  commerce
industry.

     In  addition  to  the  other  information  contained  in  this  Prospectus,
investors should carefully  consider the following risk factors before making an
investment decision concerning the Common Stock.
    


LIMITED OPERATING HISTORY;  ACCUMULATED DEFICIT; ANTICIPATED LOSSES; UNCERTAINTY
OF FUTURE RESULTS

   
     The Company was in a test period from its  inception in December 1994 until
it commenced its  operations in September  1995 and is still in the early stages
of  development.  Accordingly,  the Company has a limited  operating  history on
which  to base an  evaluation  of its  business  and  prospects.  The  Company's
prospects  must be considered in light of the risks,  expenses and  difficulties
frequently  encountered  by  companies  in their  early  stage  of  development,
particularly  companies  in new and  rapidly  evolving  markets  such as  online
commerce. To address these risks, the Company must, among other things, continue
to expand its manufacturer  channels and buyer resources,  manage pricing risks,
maintain its customer  base and attract  significant  numbers of new  customers,
respond to  competitive  developments,  implement and  successfully  execute its
business  and   marketing   strategy,   continue  to  develop  and  upgrade  its
technologies  and  retailing  services and  commercialize  products and services
incorporating   such   technologies,   continue   to  develop  and  upgrade  its
transaction-processing  systems,  improve its website, provide superior customer
service  and order  fulfillment,  and  attract,  retain and  motivate  qualified
personnel.  There can be no  assurance  that the Company will be  successful  in
addressing  such risks,  and the failure to do so could have a material  adverse
effect on the Company.  Since  inception,  the Company has incurred  significant
losses,  and as of December 31, 1997, had an  accumulated  deficit of $3,144,115
prior to its  conversion  from a limited  liability  company  to a  corporation.
Achieving profitability given the Company's planned operations depends primarily
upon the  Company's  ability to  generate  and sustain  substantially  increased
revenue levels.  However,  the Company  believes that it will incur  substantial
operating  losses for the foreseeable  future.  In view of the rapidly  evolving
nature of the Company's business and its limited operating history,  the Company
believes that  period-to-period  comparisons  of its  operating  results are not
necessarily  meaningful and should not be relied upon as an indication of future
performance.  See "Management's  Discussion and Analysis of Financial  Condition
and Results of Operations."
    

     The Company's  current and future  expense  levels are based largely on its
planned operations and estimates of future revenues. Sales and operating results
generally  depend on the volume  of,  timing of and  ability  to fulfill  orders
received,  which  are  difficult  to  forecast.   Accordingly,  any  significant
shortfall in revenues in relation to the Company's  planned  expenditures  would
have an immediate adverse effect on the Company. See "Business."


COMPETITION

     The  online  commerce  market  is  new,   rapidly  evolving  and  intensely
competitive.  The Company  expects  competition in the online commerce market to
intensify  in the  future.  Barriers to entry are  minimal,  and current and new
competitors  can launch new sites at a relatively  low cost.  In  addition,  the
retail  shopping  industry is intensely  competitive.  The Company  currently or
potentially competes with a


                                       6
<PAGE>

variety  of  other  companies,  including  traditional  stores,  non-traditional
retailers,  such as  television  retailers  and mail order  catalogs,  and other
online retailers.  Competitive  pressures created by any one of these companies,
or by the  Company's  competitors  collectively,  could have a material  adverse
effect on the Company.

   
     The Company believes that the principal  competitive  factors in its market
are brand recognition,  selection,  personalized services,  convenience,  price,
accessibility,  customer  service,  quality  of search  tools,  quality  of site
content, reliability and speed of fulfillment. Many of the Company's current and
potential  competitors have longer operating  histories,  larger customer bases,
greater brand recognition and  significantly  greater  financial,  marketing and
other resources than the Company. In addition,  online retailers may be acquired
by, receive  investments from or enter into other commercial  relationships with
larger,  well-established and well-financed companies as use of the Internet and
other online  services  increases.  Certain of the Company's  competitors may be
able to secure  merchandise from  manufacturers on more favorable terms,  devote
greater resources to marketing and promotional campaigns,  adopt more aggressive
pricing  or  inventory  availability  policies  and  devote  substantially  more
resources  to  website  and  systems  development  than the  Company.  Increased
competition may result in reduced operating margins,  loss of market share and a
diminished brand  franchise.  There can be no assurance that the Company will be
able to  compete  successfully  against  current  and  future  competitors,  and
competitive pressures faced by the Company may have a material adverse effect on
the  Company.  Further,  as a strategic  response to changes in the  competitive
environment,  the Company may from time to time make certain pricing, service or
marketing decisions or acquisitions that could have a material adverse effect on
the Company.  New  technologies  and the expansion of existing  technologies may
increase  the   competitive   pressures  on  the  Company.   See   "Business  --
Competition."
    


DEPENDENCE UPON STRATEGIC ALLIANCES

   
     The Company relies on certain  strategic  alliances to attract  shoppers to
purchase its  products.  The Company has entered into a strategic  alliance with
AOL  pursuant  to a  marketing  agreement.  The  Company's  ability to  generate
revenues from online commerce  depends,  among other things,  upon the increased
traffic,  purchases,  advertising and  sponsorships  that the Company  generates
through its  strategic  alliance  with AOL.  The  Company's  agreement  with AOL
terminates  on December 31, 1998.  There can be no assurance  that the Company's
relationship  with AOL will be extended beyond its initial term or on what terms
such relationship will be extended. In addition, the Company is seeking to enter
into  long-term  exclusive  marketing  agreements  with  several of the  largest
Internet search engines, guides and online communities, as well as entering into
other  strategic  alliances.  There  can also be no  assurance  that  additional
third-party  alliances will be available to the Company on acceptable commercial
terms or at all. The Company's  inability to enter into new strategic  alliances
or to maintain its existing  strategic  alliances could have a material  adverse
effect on the Company. See "Business -- Strategic Alliances."
    


RELIANCE ON CERTAIN SUPPLIERS

   
     The Company believes that relationships with merchandise  manufacturers are
important to its business.  Suppliers for the  Company's  online stores  include
manufacturers  and a limited number of distributors.  Sales of products from the
Company's top 50 manufacturers  accounted for approximately 52% of the Company's
total  revenues  during the year ended  December  31,  1997.  Since the  Company
warehouses  limited  inventory,  mainly during  certain  holiday and gift giving
periods,  it  relies  on rapid  fulfillment  of orders  from its  suppliers  and
warehouses.  There can be no assurance that the Company's current suppliers will
continue to sell merchandise to the Company on current terms or that the Company
will be able to maintain any of its exclusivity  arrangements  with suppliers or
that the  Company  will be able to  establish  new or  extend  current  supplier
relationships  to ensure  acquisition  of  merchandise in a timely and efficient
manner and on acceptable  commercial  terms. Loss of these  relationships  could
have a material  adverse effect on the Company.  The Company also relies on most
of its  suppliers to process and ship  merchandise  directly to  customers.  The
Company has limited control over the shipping  procedures of its suppliers,  and
shipments by these suppliers have at times been subject to delays. Although most
merchandise sold by the Company carries a warranty supplied by the manufacturer,
the
    


                                       7
<PAGE>

   
Company  provides  a 30-day  money  back  guarantee.  If the  quality of service
provided  by such  suppliers  falls  below  a  satisfactory  standard  or if the
Company's  level of  returns  exceeds  its  expectations,  the  Company  will be
materially adversely affected. See "Business -- Supplier Relationships."
    

INTERNET RELATED RISKS

     Dependence on Continued Growth of Online Commerce

     The  Company's  future  revenues  and  future  profits  are   substantially
dependent  upon the  widespread  acceptance  and use of the  Internet and online
services as an effective  medium of commerce by  consumers.  Rapid growth in the
use of and  interest in the Internet  and online  services  like AOL is a recent
phenomenon,  and there can be no assurance that acceptance and use will continue
to develop  or that a  sufficiently  broad base of  consumers  will  adopt,  and
continue to use,  the  Internet  and online  services  as a medium of  commerce.
Demand and market acceptance for recently  introduced services and products over
the Internet are subject to a high level of  uncertainty.  The Company relies on
consumers who have  historically  used traditional means of commerce to purchase
merchandise.  For the Company to be successful,  these consumers must accept and
utilize novel ways of conducting business and exchanging information.  Moreover,
critical issues  concerning the commercial use of the Internet,  such as ease of
access,  security,  reliability,  cost and quality of service, remain unresolved
and may affect the growth of Internet use or the  attractiveness  of  conducting
commerce online.

     In  addition,  the  Internet  and online  services may not be accepted as a
viable  commercial  marketplace for a number of reasons,  including  potentially
inadequate  development  of the  necessary  network  infrastructure  or  delayed
development of enabling technologies and performance improvements. To the extent
that the Internet and online services continue to experience significant growth,
there can be no  assurance  that the  infrastructure  of the Internet and online
services will prove adequate to support increased user demands. In addition, the
Internet  or online  services  could lose their  viability  due to delays in the
development  or  adoption  of new  standards  and  protocols  required to handle
increased  levels  of  Internet  or  online  service  activity.  Changes  in  or
insufficient availability of telecommunications services to support the Internet
or online  services  also could result in slower  response  times and  adversely
affect usage of the Internet and online  services  generally  and the Company in
particular. If use of the Internet and online services does not continue to grow
or grows more slowly than expected,  if the  infrastructure for the Internet and
online  services does not  effectively  support growth that may occur, or if the
Internet and online services do not become a viable commercial marketplace,  the
Company would be materially adversely affected. See "Business -- Online Shopping
Industry."

     Online Commerce Security Risks

     The Company relies on encryption  and  authentication  technology  licensed
from third  parties to provide the  security  and  authentication  necessary  to
effect secure transmission of confidential information,  such as customer credit
card numbers.  There can be no assurance that advances in computer capabilities,
new  discoveries in the field of  cryptography,  or other events or developments
will not result in a compromise or breach of the algorithms  used by the Company
to protect customer  transaction data. Any compromise of the Company's  security
could have a material adverse effect on the Company and its reputation.  A party
who is able to circumvent the Company's  security measures could  misappropriate
proprietary information or cause interruptions in the Company's operations.  The
Company may be required to expend  significant  capital and other  resources  to
protect against such security  breaches or to alleviate  problems caused by such
breaches.   To  the  extent  that  activities  of  the  Company  or  third-party
contractors  involve the storage and  transmission  of proprietary  information,
such as credit  card  numbers,  security  breaches  could  damage the  Company's
reputation  and expose the Company to a risk of loss or litigation  and possible
liability  which  could  have a  material  adverse  effect on the  Company.  See
"Business -- Technology."

     Governmental Regulation and Legal Uncertainties

     The Company is not currently  subject to direct  regulation by any domestic
or foreign governmental agency, other than regulations  applicable to businesses
generally,  and laws or  regulations  directly  applicable  to  access to online
commerce. However, due to the increasing popularity and use of the Internet


                                       8
<PAGE>

and other online services,  it is possible that a number of laws and regulations
may be adopted with respect to the  Internet or other online  services  covering
issues such as user privacy, pricing,  content,  copyrights,  distribution,  and
characteristics  and quality of products and services.  Furthermore,  the growth
and  development  of the market for online  commerce  may prompt more  stringent
consumer  protection laws that may impose additional  burdens on those companies
conducting  business online.  The adoption of any additional laws or regulations
may decrease the growth of the Internet or other online  services,  which could,
in turn,  decrease  the demand  for the  Company's  products  and  services  and
increase the  Company's  cost of doing  business,  or otherwise  have an adverse
effect on the Company.  Moreover,  the  applicability  to the Internet and other
online services of existing laws in various jurisdictions  governing issues such
as property  ownership,  sales and other taxes and personal privacy is uncertain
and may take  years  to  resolve.  In  addition,  as the  Company's  service  is
available over the Internet in multiple states and foreign countries, and as the
Company  sells  to  numerous  consumers  residing  in such  states  and  foreign
countries,  such jurisdictions may claim that the Company is required to qualify
to do business as a foreign  corporation in each such state and foreign country.
The Company is qualified  to do business in only two states,  and failure by the
Company  to  qualify  as a foreign  corporation  in a  jurisdiction  where it is
required  to do so could  subject  the  Company to taxes and  penalties  for the
failure to qualify.  Any such new legislation or regulation,  the application of
laws and regulations from jurisdictions whose laws do not currently apply to the
Company's  business,  or the application of existing laws and regulations to the
Internet and other online  services could have a material  adverse effect on the
Company.


     Liability for Information Retrieved from the Internet

     Due to  the  fact  that  material  may  be  downloaded  from  websites  and
subsequently  distributed  to others,  there is a potential  that claims will be
made against the Company for negligence,  copyright or trademark infringement or
other theories  based on the nature and content of such  material.  Although the
Company carries general  liability  insurance,  the Company's  insurance may not
cover  potential  claims of this type or may not be  adequate to cover all costs
incurred  in defense of  potential  claims or to  indemnify  the Company for all
liability that may be imposed.  Any costs or imposition of liability that is not
covered by insurance or in excess of  insurance  coverage  could have a material
adverse effect on the Company.


RISK   OF   CAPACITY    CONSTRAINTS;    RELIANCE   ON    INTERNALLY    DEVELOPED
TRANSACTION-PROCESSING SYSTEMS; SYSTEM DEVELOPMENT RISKS

     The satisfactory performance, reliability and availability of the Company's
store on the Internet, transaction-processing systems and network infrastructure
are critical to the Company's  reputation  and its ability to attract and retain
customers and maintain adequate customer service levels.  The Company's revenues
depend on the number of visitors  who shop at its store on the  Internet and the
volume  of orders it  fulfills.  Any  system  interruptions  that  result in the
unavailability  of  the  Company's  store  on  the  Internet  or  reduced  order
fulfillment   performance  would  reduce  the  volume  of  goods  sold  and  the
attractiveness of the Company's product  offerings.  The Company has experienced
periodic  system  interruptions,  which it believes  will continue to occur from
time to time.

     There may be a  significant  need to upgrade the capacity of the  Company's
store on the Internet in order to handle thousands of simultaneous shoppers. The
Company's  inability to add  additional  software and hardware or to develop and
upgrade  further  its  existing  technology,  transaction-processing  systems or
network  infrastructure  to  accommodate  increased  traffic on its store on the
Internet or increased  sales volume through its  transaction-processing  systems
may cause unanticipated system disruptions,  slower response times,  degradation
in  levels  of  customer  service  and  impaired  quality  and  speed  of  order
fulfillment,  any of which could have a material  adverse effect on the Company.
See "Business -- Technology."


RISK OF SYSTEM FAILURES

     The Company's  success,  in particular its ability to successfully  receive
and fulfill orders and provide high-quality customer service, largely depends on
the efficient  and  uninterrupted  operation of its computer and  communications
hardware systems. The Company's systems and operations are vulnerable to


                                       9
<PAGE>

   
damage or interruption from fire, flood, power loss, telecommunications failure,
break-ins, earthquake and similar events. The Company presently has very limited
redundant systems.  It does not have a formal disaster recovery plan and carries
limited  business  interruption  insurance to  compensate it for losses that may
occur.  Despite the  implementation of network security measures by the Company,
its servers are vulnerable to computer viruses, physical or electronic break-ins
and similar disruptions, which could lead to interruptions, delays, loss of data
or the inability to accept and fulfill customer orders. In addition, the Company
relies on transaction  processing systems operated by AOL to receive and fulfill
orders  in its AOL  stores.  Disruptions  or  failures  in the  AOL  transaction
processing  system  could have a material  adverse  effect on the  Company.  The
Company's AOL stores are also  vulnerable to AOL system-wide  interruptions  and
failures.  The  occurrence of any of the  foregoing  risks could have a material
adverse  effect on the Company.  See "Business --  Facilities"  and "Business --
Technology."


RAPID TECHNOLOGICAL CHANGE

     To remain competitive, the Company must continue to enhance and improve the
responsiveness,  functionality  and features of its online stores.  The Internet
and the  online  commerce  industry  are  characterized  by rapid  technological
change, changes in user and customer requirements and preferences,  frequent new
product and service  introductions  embodying new technologies and the emergence
of new industry standards and practices that could render the Company's existing
store on the Internet  and  proprietary  technology  and systems  obsolete.  The
Company's  success  will  depend,  in part,  on its  ability to license  leading
technologies useful in its business,  enhance its existing services, develop new
services and technology that address the increasingly  sophisticated  and varied
needs of its prospective  customers,  and respond to technological  advances and
emerging industry  standards and practices on a cost-effective and timely basis.
The  development  of a store on the  Internet and other  proprietary  technology
entails significant technical and business risks. There can be no assurance that
the Company will  successfully  use new  technologies  effectively  or adapt its
store on the Internet, proprietary technology and transaction-processing systems
to customer  requirements or emerging industry standards.  The Company's failure
to adapt in a timely manner for technical, legal, financial or other reasons, to
changing  market  conditions  or  customer  requirements,  could have a material
adverse effect on the Company. See "Business -- Technology."


NEED FOR ADDITIONAL FUNDS

     Based on current  levels of  operations  and  planned  growth,  the Company
anticipates  that its existing capital  resources,  together with cash generated
from  operations and the proceeds of this  Offering,  will enable it to maintain
its  operations  for at least 12 months  from the date of this  Prospectus.  The
Company  may  require  additional  funds to  sustain  and  expand  its sales and
marketing   activities   and  its  strategic   alliances,   particularly   if  a
well-financed  competitor emerges or if there is a shift in the type of Internet
services that are developed and ultimately receive customer acceptance. Adequate
funds for these and other purposes on terms  acceptable to the Company,  whether
through additional equity financing, debt financing or other sources, may not be
available  when  needed  or may  result  in  significant  dilution  to  existing
stockholders.  The Company's lack of tangible assets to pledge could prevent the
Company from  establishing  a source for additional  financing.  There can be no
assurance  that  such  financing  will  be  available  in  amounts  or on  terms
acceptable to the Company,  if at all. The inability to obtain  sufficient funds
from operations and external sources would have a material adverse effect on the
Company.  See "Use of Proceeds"  and  "Management's  Discussion  and Analysis of
Financial   Condition  and  Results  of  Operations  --  Liquidity  and  Capital
Resources."


MANAGEMENT OF GROWTH
    

     To manage the expected growth of its operations and personnel,  the Company
will be required to improve  existing and implement new  transaction-processing,
operational and financial systems, procedures and controls, and to expand, train
and manage its already  growing  employee  base.  Further,  the Company  will be
required to  maintain  and expand its  relationships  with  various  merchandise
manufacturers,  distributors,  Internet and other online  service  providers and
other third parties necessary to the


                                       10
<PAGE>

Company's business.  If the Company is unable to manage growth effectively,  the
Company will be materially adversely affected. See "Management's  Discussion and
Analysis of Financial  Condition  and Results of  Operations"  and  "Business --
Employees."


DEPENDENCE ON KEY PERSONNEL; NEED FOR ADDITIONAL PERSONNEL

   
     The  Company's  performance  is  substantially  dependent on the  continued
services  and  on the  performance  of  its  senior  management  and  other  key
personnel,  particularly  Jeffrey S.  Tauber,  its  President,  Chief  Executive
Officer and Chairman of the Board. The Company's performance also depends on the
Company's  ability to retain and motivate its other  officers and key employees.
The loss of the services of any of its executive officers or other key employees
could have a material adverse effect on the Company.  The Company has employment
agreements  with  only  two of its key  personnel,  its  Vice  President,  Chief
Financial  Officer and  Treasurer and its Vice  President and Chief  Information
Officer.  The Company has obtained a $2,000,000 key person life insurance policy
on the life of Mr. Tauber,  naming the Company as beneficiary under such policy.
The Company's  future success also depends on its ability to identify,  attract,
hire,  train,  retain and motivate other highly skilled  technical,  managerial,
editorial, merchandising,  marketing and customer service personnel. Competition
for such  personnel is intense,  and there can be no assurance  that the Company
will  be  able  to  successfully  attract,  assimilate  or  retain  sufficiently
qualified  personnel which could have a material  adverse effect on the Company.
See "Business -- Employees" and "Management."
    


POTENTIAL FLUCTUATIONS IN QUARTERLY OPERATING RESULTS; SEASONALITY

     The Company  expects to experience  significant  fluctuations in its future
quarterly  operating  results  due to a variety  of  factors,  many of which are
outside the Company's  control.  Factors that may adversely affect the Company's
quarterly  operating  results  include,  without  limitation,  (i) the Company's
ability to retain existing customers, attract new customers at a steady rate and
maintain  customer  satisfaction,  (ii) the mix of products sold by the Company,
(iii) the  announcement or  introduction of new sites,  services and products by
the Company and its competitors, (iv) price competition in the industry, (v) the
level  of use of the  Internet  and  online  services  and  increasing  consumer
acceptance  of the  Internet  and other  online  services  for the  purchase  of
consumer  products  such as those  offered by the  Company,  (vi) the  Company's
ability to upgrade and develop  its systems and  infrastructure  and attract new
personnel in a timely and  effective  manner,  (vii) the level of traffic on the
Company's website,  (viii) technical  difficulties,  system downtime or Internet
brownouts,   (ix)  the  amount  and  timing  of  operating   costs  and  capital
expenditures  relating to expansion of the Company's  business,  operations  and
infrastructure, (x) the implementation of strategic alliances, (xi) the level of
merchandise returns experienced by the Company,  (xii) governmental  regulation,
and (xiii) general economic  conditions and economic  conditions specific to the
Internet and online commerce.

     The Company  expects that it will  experience  seasonality in its business,
reflecting  a  combination  of  seasonal  fluctuations  in  Internet  usage  and
traditional retail seasonality patterns. Internet usage and the rate of Internet
growth may be  expected  to decline  during the  summer.  Further,  sales in the
traditional  retail  industry are  significantly  higher in the fourth  calendar
quarter of each year than in the preceding three quarters.  Due to the foregoing
factors, in one or more future quarters the Company's operating results may fall
below the expectations of securities analysts and investors.  In such event, the
trading price of the Common Stock would likely be materially adversely affected.
See "Management's  Discussion and Analysis of Financial Condition and Results of
Operations."


   
POTENTIAL INABILITY TO PROTECT TRADEMARKS AND PROPRIETARY RIGHTS
    

     The  Company's  performance  and  ability to  compete  are  dependent  to a
significant  degree on its  proprietary  technology.  The  Company  regards  its
copyrighted  material,  service  marks,  trademarks,  trade  secrets and similar
intellectual  property as critical to its success,  and relies on trademark  and
copyright  law,  trade secret  protection  and  confidentiality  and/or  license
agreements  with its  employees,  customers,  partners and others to protect its
proprietary rights. The Company has the registered service mark CyberShop in the
United States. There can be no assurance that the Company will be able to secure
significant protection for these trademarks.  It is possible that competitors of
the Company or others will


                                       11
<PAGE>

adopt product or service names similar to  "CyberShop"  and the Company's  other
trademarks,  thereby impeding the Company's  ability to build brand identity and
possibly leading to customer confusion.  The inability of the Company to protect
the name  "CyberShop"  adequately  would have a material  adverse  effect on the
Company.   The  Company   generally  has  entered  into  agreements   containing
confidentiality and non-disclosure provisions with its employees and consultants
and limits access to and distribution of its software,  documentation  and other
proprietary  information.  There can be no assurance that the steps taken by the
Company will  prevent  misappropriation  of its  technology  or that  agreements
entered  into  for  that  purpose  will  be  enforceable.   Notwithstanding  the
precautions taken by the Company, it might be possible for a third party to copy
or  otherwise  obtain  and use  the  Company's  software  or  other  proprietary
information without authorization or to develop similar software  independently.
Policing unauthorized use of the Company's technology is difficult, particularly
because the global  nature of the  Internet  makes it  difficult  to control the
ultimate destination or security of software or other data transmitted. The laws
of other  countries may afford the Company little or no effective  protection of
its intellectual  property.  Effective  trademark,  service mark,  copyright and
trade  secret  protection  may not be  available  in every  country in which the
Company's  products and services are made available online.  In the future,  the
Company may also need to file  lawsuits to enforce  the  Company's  intellectual
property rights, protect the Company's trade secrets, and determine the validity
and  scope  of the  proprietary  rights  of  others.  Such  litigation,  whether
successful or unsuccessful,  could result in substantial  costs and diversion of
resources, which could have a material adverse effect on the Company.

     The Company also relies on a variety of  technology  that it licenses  from
third parties,  including its database and Internet  server  software,  which is
used  in the  Company's  website  to  perform  key  functions.  There  can be no
assurance  that these  third  party  technology  licenses  will  continue  to be
available  to the  Company  on  commercially  reasonable  terms.  The loss of or
inability  of the  Company  to  maintain  or  obtain  upgrades  to any of  these
technology  licenses  could  result  in  delays in  completing  its  proprietary
software  enhancements and new developments until equivalent technology could be
identified,  licensed or developed and integrated.  Any such delays would have a
material  adverse  effect  on  the  Company.  See  "Business  --  Technology  --
Proprietary Technology."


SALES AND OTHER TAXES

     Except in certain  limited  cases,  the Company does not currently  collect
sales or other  similar  taxes for shipments of goods into states other than New
York and New Jersey.  However,  one or more states may seek to impose  sales tax
collection  obligations on out-of-state  companies,  such as the Company,  which
engage in online commerce.  In addition,  any new operation in states outside of
New York and New Jersey could subject  shipments into such states to state sales
taxes under current or future laws. A successful assertion by one or more states
or any foreign  country that the Company  should collect sales or other taxes on
the sale of merchandise could have a material adverse effect on the Company.


CONTROL OF THE COMPANY

   
     Immediately  upon completion of this Offering,  approximately  43.9% of the
outstanding  Common Stock will be beneficially  owned by Jeffrey S. Tauber,  the
Company's  President,  Chief  Executive  Officer and Chairman of the Board,  and
members of Mr. Tauber's family (41.6% if the over-allotment  option is exercised
in full). As a result, upon completion of this Offering,  the Tauber family will
have a  dominant  voting  position  with  respect  to the  ability  to elect the
Company's  directors,  amend  the  Company's  Certificate  of  Incorporation  or
By-Laws, or effect a merger, sale of assets or other corporate transaction.  The
extent of ownership by the Tauber  family may also have the effect of preventing
a change in control of the Company or  discouraging  a potential  acquiror  from
making a tender offer or otherwise  attempting to obtain control of the Company,
which in turn  could have an  adverse  effect on the market  price of the Common
Stock. See "Management," "Certain Transactions" and "Principal Stockholders."


POSSIBLE "YEAR 2000" PROBLEMS

     Although the Company's  currently  installed  computer systems and software
products have been tested for year 2000  problems and the Company  believes that
its computer systems and software products are fully year 2000 compatible, it is
possible that certain computer systems or software products of     


                                       12
<PAGE>

   
the Company's suppliers or customers may not accept input of, store,  manipulate
and  output  dates  prior  to the  year  2000 or  thereafter  without  error  or
interruption.  The Company has  conducted a review of its computer  systems,  to
attempt to identify  ways in which its systems  could be affected by problems of
its  customers  and  suppliers  in correctly  processing  date  information.  In
addition,  the Company is requesting  assurances from all software  vendors from
which it has purchased or from which it may purchase software that such software
will  correctly  process all date  information  at all times.  Furthermore,  the
Company  is  querying  its  customers  and  suppliers  as to their  progress  in
identifying  and addressing  problems that their  computer  systems will face in
correctly  processing  date  information as the year 2000  approaches.  However,
there can be no  assurance  that the Company  will  identify  all  date-handling
problems of its customers and suppliers in advance of their occurrence,  or that
the Company will be able to  successfully  remedy  problems that are discovered.
The expenses of the Company's efforts to identify and address such problems,  or
the expenses or  liabilities to which the Company may become subject as a result
of such problems, could have a material adverse effect on the Company.


ANTI-TAKEOVER EFFECT OF CERTAIN CHARTER PROVISIONS
    

     The  Company's  Board of Directors  will have the  authority to issue up to
5,000,000  shares  of  Preferred  Stock  and to  determine  the  price,  rights,
preferences,  privileges and  restrictions,  including  voting rights,  of those
shares without any further vote or action by the stockholders. The rights of the
holders of Common  Stock will be subject to, and may be  adversely  affected by,
the  rights of the  holders  of any  Preferred  Stock  that may be issued in the
future.  The  issuance  of  Preferred  Stock may have the  effect  of  delaying,
deferring  or  preventing  a change in control of the  Company  without  further
action by the  stockholders and may adversely affect the voting and other rights
of the holders of Common Stock. The Company has no present plans to issue shares
of Preferred Stock. Further,  certain provisions of the Company's Certificate of
Incorporation  and By-Laws and Delaware law could delay or make more difficult a
merger, tender offer or proxy contest involving the Company. See "Description of
Capital Stock."


SHARES ELIGIBLE FOR FUTURE SALE; REGISTRATION RIGHTS

   
     After the  completion of this  Offering,  6,300,000  shares of Common Stock
will be  outstanding.  Of such  shares,  the  2,300,000  shares of Common  Stock
offered  hereby will be  tradeable  without  restriction  by persons  other than
"affiliates"  of the Company.  The  remaining  4,000,000  shares of Common Stock
which will be outstanding after this Offering are "restricted securities" within
the  meaning  of Rule 144  under the  Securities  Act,  and may not be  publicly
resold,  except  in  compliance  with  the  registration   requirements  of  the
Securities  Act or pursuant to an exemption  from  registration,  including that
provided by Rule 144 promulgated under the Securities Act. The Company,  and all
of its directors, officers, existing stockholders and option holders have agreed
to "lock-up" arrangements under which they may not offer to sell, sell, contract
to  sell,  pledge,  or  otherwise  dispose  of any  shares  of  Common  Stock or
securities  convertible  into or  exercisable or  exchangeable  for Common Stock
without  the prior  written  consent  of the  Underwriters,  subject  to certain
exceptions,  for a period of one year  after the date of this  Prospectus.  Upon
expiration of the one year period,  278,777  shares of Common Stock held by non-
affiliates  will be saleable  pursuant to Rule  144(k) and  3,721,223  shares of
Common  Stock  will be  saleable  pursuant  to Rule 144  promulgated  under  the
Securities Act;  subject to the volume  limitations  under Rule 144. The Company
has outstanding  options  covering 402,634 shares of Common Stock. The shares of
Common Stock  issuable upon  exercise of such options may be resold  pursuant to
Rule 701. In addition,  certain stockholders of the Company are entitled to both
demand and  piggyback  registration  rights  with  respect to 663,930  shares of
Common Stock.  Upon  completion  of the  Offering,  the Company will sell to the
Underwriters  the  Underwriters'  Warrants which are exercisable  from the first
anniversary of the date of this Offering until the fifth anniversary of the date
of this  Offering and which  require that the Company  register the Common Stock
for which such  Underwriters'  Warrants are exercisable within one year from the
date hereof.  Sales of  substantial  amounts of Common Stock,  or the perception
that such sales could occur,  could adversely affect the prevailing market price
of the Common Stock. See "Description of Capital Stock -- Registration  Rights,"
"Shares Eligible for Future Sale" and "Underwriting."
    


                                       13
<PAGE>

ABSENCE OF PRIOR PUBLIC MARKET; POSSIBLE VOLATILITY OF STOCK PRICE

   
     Prior to this  Offering,  there has been no public  market  for the  Common
Stock.  The Company  has  applied for listing of the Common  Stock on The Nasdaq
SmallCap  Market under the trading  symbol "CYSP".  The initial public  offering
price will be  determined  through  negotiations  between  the  Company  and the
Underwriters, and may not be indicative of the market price for the Common Stock
after the  completion  of this  Offering.  Among the factors to be considered in
determining  the initial public  offering price will be the Company's  record of
operations,  its current financial condition,  its future prospects,  the market
for its products,  the experience of its management,  the economic conditions of
the  Company's  industry  in  general,  the  general  condition  of  the  equity
securities  market,  the demand for similar  securities of companies  considered
comparable to the Company and other relevant factors. See "Underwriting."
    

     The trading  price of the Common Stock is likely to be highly  volatile and
could be subject to wide  fluctuations  in response to factors such as actual or
anticipated   variations  in  quarterly  operating  results,   announcements  of
technological innovations,  new sales formats or new products or services by the
Company  or its  competitors,  changes  in  financial  estimates  by  securities
analysts,  conditions or trends in the Internet and online commerce  industries,
changes in the market  valuations of other  Internet,  online  service or retail
companies,  announcements by the Company of significant acquisitions,  strategic
partnerships, joint ventures or capital commitments,  additions or departures of
key personnel,  sales of Common Stock and other events or factors, many of which
are beyond the Company's control. In addition,  the stock market in general, and
The Nasdaq  SmallCap Market and the market for  Internet-related  and technology
companies in particular,  has experienced  extreme price and volume fluctuations
that have often been unrelated or disproportionate to the operating  performance
of such  companies.  These broad market and industry  factors may materially and
adversely  affect  the  market  price of the  Common  Stock,  regardless  of the
Company's operating performance.


   
MANAGEMENT'S  BROAD  DISCRETION  IN  ALLOCATING  A  SUBSTANTIAL  PORTION  OF THE
PROCEEDS

     Except for  approximately  $4,500,000,  the Company has not  designated any
specific use for the net proceeds  from the sale by the Company of the 2,300,000
shares of Common Stock offered hereby. The Company expects to use the portion of
the net proceeds not designated for any specific use (approximately  $7,800,000,
or $9,725,000 if the  Underwriters'  over-allotment  option is exercised in full
(assuming  an  initial  public  offering  price of $6.00  per  share  and  after
deducting  the  estimated  underwriting  discount and Offering  expenses)),  for
general  corporate  purposes,  including  working  capital  to fund  anticipated
operating  losses and capital  expenditures.  The Company may use an unspecified
portion of the net  proceeds to acquire or invest in  complementary  businesses,
products  and   technologies.   The  Company  has  no  present   understandings,
commitments  or  agreements  with  respect  to any  acquisition  or  investment.
Accordingly,  management will have  significant  flexibility in applying the net
proceeds  of this  Offering.  The  failure  of  management  to apply  such funds
effectively  could have a material  adverse  effect on the Company.  See "Use of
Proceeds."
    


IMMEDIATE AND SUBSTANTIAL DILUTION

   
     Purchasers  of the  2,300,000  shares of Common Stock  offered  hereby will
experience immediate and substantial dilution in the net tangible book value per
share of $4.05 at an assumed  initial  public  offering price of $6.00 per share
and  after  deducting  estimated  underwriting  discounts  and  commissions  and
Offering expenses.  In addition, as of December 31, 1997, the Company has issued
options  to  purchase  273,634  shares  of Common  Stock.  If such  options  are
exercised  in full  (assuming  an  initial  public  offering  price of $6.00 per
share), the dilution in the net tangible book value per share would be $4.03 per
share. See "Dilution."
    


ABSENCE OF DIVIDENDS

   
     The Company has never  declared or paid any  dividends  on the Common Stock
and does not  anticipate  paying any cash  dividends  on the Common Stock in the
foreseeable future. See "Dividend Policy."
    


                                       14
<PAGE>

                                USE OF PROCEEDS

   
     The net  proceeds to the Company from the sale of the  2,300,000  shares of
Common Stock offered  hereby,  at an assumed  initial  public  offering price of
$6.00 per  share  and  after  deducting  estimated  underwriting  discounts  and
commissions and Offering expenses, are estimated to be approximately $12,300,000
(approximately  $14,225,000  if  the  Underwriters'   over-allotment  option  is
exercised in full).  The net  proceeds  from this  Offering  will be used by the
Company  as  follows:  (i)  approximately  $3,000,000  to expand  marketing  and
advertising  efforts and potential  strategic  alliances  with  Internet  search
engines guides and online  communities;  (ii) approximately  $500,000 to repay a
secured loan made to the Company by the Trustees of the General Electric Pension
Trust  which  accrues  interest  at the rate of 15% per annum and matures on the
earlier of the closing of this  Offering,  the raising of  additional  equity or
debt by the Company or March 31, 1999; (iii)  approximately  $500,000 to develop
and market an online gift registry; (iv) approximately $500,000 to fund payments
due to AOL pursuant to a marketing  agreement  with AOL; and (v) the balance for
working capital and other general corporate purposes, including expansion of the
Company's  technical  infrastructure and possible future strategic alliances and
acquisitions. The proceeds of the loan from the Trustees of the General Electric
Pension Trust are being utilized for working capital purposes. Jeffrey S. Tauber
pledged  172,500 of his shares of Common  Stock as  security  for the loan.  See
"Risk Factors -- No Specific Use of Certain Proceeds,"  "Management's Discussion
and Analysis of Financial  Conditions and Results of  Operations,"  "Business --
Certain Transactions" and "Principal Stockholders."
    

     From  time to  time,  in the  ordinary  course  of  business,  the  Company
evaluates possible acquisitions of, or investments in, businesses,  products and
technologies  that are  complementary to those of the Company.  A portion of the
net proceeds may  therefore be used to fund  acquisitions  or  investments.  The
Company currently has no arrangements,  agreements or understandings, and is not
engaged  in  active  negotiations,  with  respect  to any  such  acquisition  or
investment.

     Pending the application of the net proceeds from this Offering, the Company
intends   to  invest  the  net   proceeds   in   short-term,   investment-grade,
interest-bearing  instruments or money market funds. To the extent  necessary to
avoid being subject to the registration  requirements of the Investment  Company
Act of 1940,  as amended,  the Company would invest the balance in United States
Treasury  obligations.  Returns on such  investments may be less than those that
might otherwise result if the Company were able to use such funds immediately in
its operations.


                                DIVIDEND POLICY

     The Company has never  declared or paid any  dividends on its Common Stock.
The Company does not anticipate  paying any dividends on the Common Stock in the
foreseeable  future and  intends to retain  all  available  funds for use in the
operation and  development  of its business.  The Board of Directors  intends to
review the Company's dividend policy from time to time. Any payment of dividends
in the future will be at the  discretion  of the Board of Directors  and will be
dependent on the earnings and  financial  requirements  of the Company and other
factors,  including restrictions imposed by the Delaware General Corporation Law
("GCL") on the  payment  of  dividends,  and such other  factors as the Board of
Directors deems relevant.

      

                                       15
<PAGE>

                                   DILUTION

   
     The net tangible  book value  (deficit) of the Company at December 31, 1997
was $(4,672) or approximately  $(.00) per outstanding share of Common Stock. Net
tangible book value per share is  determined by dividing the Company's  tangible
net worth  (tangible  assets less total  liabilities) by the number of shares of
Common  Stock  outstanding.  After  giving  effect to the sale of the  2,300,000
shares of Common  Stock  offered by the  Company  hereby and the  receipt of the
estimated net proceeds  therefrom (at the assumed  initial public offering price
of $6.00 per share, and after deducting  estimated Offering expenses,  including
the  underwriting  discounts  and  commissions),  the adjusted net tangible book
value of the Company at December 31, 1997 would have been  $12,295,328  or $1.95
per share,  assuming an offering  price of $6.00 per share.  This  represents an
immediate  increase  in net  tangible  book value of $1.95 per share to existing
stockholders  and an immediate  dilution to new  investors of $4.05 per share to
purchasers  of Common  Stock,  assuming  an  offering  price of $6.00 per share.
Dilution is determined by  subtracting  the adjusted net tangible book value per
share after the Offering from the initial public  offering price per share.  The
following table illustrates this dilution:
    



   
<TABLE>
<S>                                                                   <C>           <C>
Assumed initial public offering price per share ...................                  $  6.00
 Net tangible book value (deficit) per share at December 31,
   1997 ...........................................................     $ (0.00)
 Net increase per share attributable to the new investors .........        1.95
                                                                        -------
 Adjusted net tangible book value per share after the Offering.....                     1.95
                                                                                     -------
Dilution to new investors .........................................                  $  4.05
                                                                                     =======
</TABLE>
    

   
     The  following  table  summarizes as of December 31, 1997,  the  difference
between the existing  stockholders  and the new investors  purchasing  shares of
Common  Stock in the  Offering  with  respect  to the number of shares of Common
Stock purchased from the Company,  the total consideration paid therefor and the
average price per share.
    





   
<TABLE>
<CAPTION>
                                     SHARES PURCHASED          TOTAL CONSIDERATION
                                  -----------------------   --------------------------    AVERAGE PRICE
                                     NUMBER      PERCENT        AMOUNT        PERCENT       PER SHARE
                                  -----------   ---------   --------------   ---------   --------------
<S>                               <C>           <C>         <C>              <C>         <C>
Existing stockholders .........   4,000,000        63.5%     $ 3,139,443        18.5%    $ 0.78
New investors .................   2,300,000        36.5%      13,800,000        81.5%    $ 6.00
                                  ---------       -----      -----------       -----
 Total ........................   6,300,000       100.0%     $16,939,443       100.0%
                                  =========       =====      ===========       =====
 
</TABLE>
    

   
     The foregoing  computations assume no exercise of stock options outstanding
as of December 31, 1997. As of December 31, 1997, an aggregate of 273,634 shares
of Common  Stock were  issuable  upon the exercise of  outstanding  options at a
weighted average exercise price per share of $2.48 per share. To the extent that
shares of Common Stock are issued upon exercise of these options the dilution to
new investors would decrease to $4.03 per share. See "Management."
    


                                       16
<PAGE>

                                CAPITALIZATION

   
     The following table sets forth (i) the  capitalization of the Company as of
December 31, 1997 and (ii) the capitalization of the Company as adjusted to give
effect to the sale of the Common  Stock  offered  hereby at an  assumed  initial
public  offering  price  of  $6.00  per  share  and  after  deducting  estimated
underwriting discounts and commissions and Offering expenses.  This table should
be read in  conjunction  with the Financial  Statements of the Company and notes
thereto  included  elsewhere in this  Prospectus.  See  "Description  of Capital
Stock."
    





   
<TABLE>
<CAPTION>
                                                                    AS OF DECEMBER 31, 1997
                                                                 -----------------------------
                                                                   ACTUAL      AS ADJUSTED (1)
                                                                 ----------   ----------------
<S>                                                              <C>          <C>
Current portion of capital lease obligations .................    $ 13,000       $    13,000
                                                                  ========       ===========
Capital lease obligations, less current portion ..............    $ 15,196       $    15,196
                                                                  --------       -----------
Stockholders' equity (deficit):
Preferred Stock, $0.001 par value, 5,000,000 authorized; 0
 shares issued and outstanding; 0 shares issued and outstand-
 ing, as adjusted ............................................          --                --
Common Stock, $0.001 par value, 25,000,000 authorized;
 4,000,000 shares issued and outstanding; 6,300,000 shares is-
 sued and outstanding, as adjusted(2) ........................       4,000             6,300
Additional paid-in capital ...................................      (8,672)       12,289,028
                                                                  --------       -----------
Total stockholders' equity (deficit) .........................      (4,672)       12,295,328
                                                                  --------       -----------
Total capitalization .........................................    $ 10,524       $12,310,524
                                                                  ========       ===========
</TABLE>
    

   
(1) Adjusted to give effect to the sale by the  Company of  2,300,000  shares of
    Common Stock offered hereby at an assumed  initial public price of $6.00 per
    share  and the  application  of the  estimated  net  proceeds  therefrom  as
    described in "Use of Proceeds."

(2) Actual information excludes an aggregate of 1,343,634 shares of Common Stock
    reserved for issuance under the Company's stock option plans and other stock
    options,  of which  273,634  shares are issuable  upon the exercise of stock
    options  outstanding as of December 31, 1997. The weighted  average exercise
    price of all outstanding options at December 31, 1997 is $2.48 per share. As
    adjusted  information  excludes 230,000 shares of Common Stock issuable upon
    exercise of the Underwriters'  Warrants.  See "Management,"  "Description of
    Capital Stock" and "Underwriting."
    


                                       17
<PAGE>

                             SELECTED FINANCIAL DATA

   
     The selected consolidated statements of operations data for the years ended
December 31, 1995,  1996 and 1997 and the selected  consolidated  balance  sheet
data as of  December  31,  1996 and 1997  have  been  derived  from the  audited
consolidated  Financial  Statements  included elsewhere in this Prospectus.  The
selected  consolidated  balance  sheet  data as of  December  31,  1995 has been
derived from the audited consolidated  financial statements not included in this
Prospectus.  The  Company  was  an  L.L.C.  and as a  result  was  treated  as a
partnership  for both Federal and state income tax purposes for all periods from
December 1, 1994 (inception) through December 31, 1997.  Accordingly,  there was
no tax loss carry-forward. The selected financial data set forth below should be
read in  conjunction  with  "Management's  Discussion  and Analysis of Financial
Condition and Results of Operations" and the Consolidated  Financial  Statements
of the Company and the notes thereto included elsewhere in this Prospectus.
    



   
<TABLE>
<CAPTION>
                                                           FISCAL YEAR ENDED DECEMBER 31,
                                                   -----------------------------------------------
                                                        1995            1996             1997
                                                   -------------   -------------   ---------------
<S>                                                <C>             <C>             <C>
CONSOLIDATED STATEMENTS OF OPERATIONS DATA
Revenues:
 Product sales .................................    $   18,670      $  272,560      $  1,284,489
 Set up fees ...................................       112,365         232,325           187,058
 Other revenues ................................         8,800           8,500            23,070
                                                    ----------      ----------      ------------
  Total revenues ...............................       139,835         513,385         1,494,617
Cost of revenues ...............................        13,769         155,274           933,187
                                                    ----------      ----------      ------------
Gross profit ...................................       126,066         358,111           561,430
Operating expenses .............................       772,744       1,011,257         2,389,773
                                                    ----------      ----------      ------------
Loss from operations ...........................      (646,678)       (653,146)       (1,828,343)
Other income ...................................         6,022           3,214            22,274
                                                    ----------      ----------      ------------
Net loss .......................................    $ (640,656)     $ (649,932)     $ (1,806,069)
                                                    ==========      ==========      ============
Pro forma net loss data (unaudited)(1):
 Net loss ......................................    $ (640,656)     $ (649,932)     $ (1,806,069)
 Pro forma income tax benefit ..................      (256,262)       (259,973)         (722,428)
                                                    ----------      ----------      ------------
 Pro forma net loss ............................    $ (384,394)     $ (389,959)     $ (1,083,641)
                                                    ==========      ==========      ============
Pro forma net loss per common share (unaudited):
 Basic .........................................    $    (0.11)     $    (0.11)     $      (0.27)
                                                    ==========      ==========      ============
 Diluted .......................................    $    (0.11)     $    (0.10)     $      (0.26)
                                                    ==========      ==========      ============
Pro forma weighted average shares outstanding:
 Basic .........................................     3,472,614       3,696,197         4,083,174
 Diluted .......................................     3,472,614       3,760,746         4,160,363
 
</TABLE>
    


   
<TABLE>
<CAPTION>
                                                                AS OF DECEMBER 31,
                                           -------------------------------------------------------------
                                                1995           1996           1997        AS ADJUSTED(2)
                                           -------------   -----------   -------------   ---------------
<S>                                        <C>             <C>           <C>             <C>
CONSOLIDATED BALANCE SHEET DATA
Cash and cash equivalents ..............    $  110,687      $509,727      $  787,171       $13,087,171
Working capital (deficit) ..............      (182,154)      143,345        (327,453)       11,972,547
Total assets ...........................       332,379       669,987       1,226,910        13,526,910
Stockholders' equity (deficit) .........       (98,671)      251,397          (4,672)       12,295,328
</TABLE>
    

   
(1) The Company was an L.L.C.  and as a result was treated as a partnership  for
    both Federal and state income tax purposes for all periods from  December 1,
    1994 (inception) through December 31, 1997. The net loss of the business for
    those   periods  was  included  in  the   individual   tax  returns  of  the
    stockholders.  The pro forma net loss data  reflects  the income tax benefit
    that the Company would have incurred had it operated as a C Corporation  for
    Federal and state income tax purposes from its inception.

(2) Adjusted to give effect to the sale by the  Company of  2,300,000  shares of
    Common Stock offered hereby at an assumed  initial public  offering price of
    $6.00 per share and after deducting  estimated Offering expenses,  including
    the underwriting discounts and commissions. See "The Company", "Management's
    Discussion and Analysis of Financial  Condition and Results of  Operations",
    "Use of Proceeds" and "Capitalization."
    


                                       18
<PAGE>

           MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                            AND RESULTS OF OPERATIONS

     This Prospectus contains forward-looking statements which involve risks and
uncertainties.  Actual  events or  results  may  differ  materially  from  those
discussed  in  forward-looking  statements  as  a  result  of  various  factors,
including, but not limited to, those discussed in "Risk Factors."


OVERVIEW

     CyberShop was in a test period from its inception in December 1994 until it
commenced its  operations in September  1995 and is still in the early stages of
development. The Company did not have revenues, cost of revenues or gross profit
from  inception  on December 1, 1994  through  December  31,  1994.  In 1995 and
throughout  most  of  1996,  the  Company's   primary   activities   related  to
establishing relationships with manufacturers,  which resulted in the payment of
set up fees by certain manufacturers to display products in the Company's online
stores, and developing the Company's  proprietary systems operating  procedures.
The Company has been selling  merchandise on the Internet  since  September 1995
and on AOL since November 1996. Accordingly, the Company has a limited operating
history and is still in the early stages of development.
   
     The  Company  recognizes  product  revenues  when goods are  shipped to the
customer.  Typically,  the Company receives  payment from the customer's  credit
card  through a financial  institution  within two to four  business  days.  The
amount  received  by the  Company is net of any  credit  card  transaction  fees
deducted by the financial institution. The Company carries minimal inventory and
typically pays its vendors for goods within 30 to 60 days.

     The Company  intends to increase its operating  expenses to fund  increased
marketing and advertising, to enhance existing stores and to establish strategic
relationships  important  to the success of the  Company.  The  Company  expects
negative cash flow from operations to continue for the foreseeable future.


RESULTS OF OPERATIONS

     Revenues.  Revenue  is  comprised  of  sales  of  products  offered  in the
Company's online stores, manufacturer set up fees and advertising fees. Revenues
were $139,835 in 1995,  with set up fees  representing  $112,365,  or 80% of the
total revenues and product sales representing $18,670, or 13% of total revenues.
Revenues increased 267% to $513,385 in 1996 due to a $119,960 increase in set up
fees and a $253,890  increase in product sales. The increase in product sales in
1996 was primarily attributable to increased marketing efforts and the launch of
the Company's store on AOL. Revenues  increased 191% in 1997 to $1,494,617.  The
increase  was  primarily  attributable  to a 371%  increase in product  sales to
$1,284,489,  primarily due to increased  marketing efforts, an expanded customer
base, repeat purchases from existing customers, an increased presence on AOL and
the addition of the consumer electronics category.

     Cost of  Revenues.  Cost of  revenues  consists  of payments to third party
suppliers related to product sales.  Cost of revenues  increased from $13,769 in
1995 to $155,274 in 1996 to $933,187 in 1997. Such increases  reflect  increases
in product sales from one period to the next.  Gross profit  margins  related to
product sales were 26.3% in 1995,  43.0% in 1996 and 27.3% in 1997. The decrease
from  1996  to  1997  is  primarily  attributed  to  the  1997  introduction  of
promotional  discount programs and the addition of consumer  electronics,  which
typically yield lower than average gross profit margins.

     Operating  expenses.  Operating  expenses  consist  primarily  of personnel
expenses,  online,  radio  and print  advertising,  public  relations  and other
promotional expenses, including payments to AOL, and general corporate expenses.

     Operating  expenses  increased  $238,513  or 31% from  $772,744  in 1995 to
$1,011,257 in 1996 and increased $1,378,516, or 136%, to $2,389,773 in 1997. The
increases were primarily  attributable to higher  personnel costs related to the
increased  infrastructure  of the Company,  higher  advertising  and promotional
expenses and an increase in AOL fees.
    


                                       19
<PAGE>

   
     Other  Income.  The  changes  in other  income  from  period to period  are
primarily  attributable  to  increases or decreases in the amount of excess cash
invested in short-term investments.
    

SELECTED QUARTERLY RESULTS OF OPERATIONS

     The following table sets forth unaudited  results of operations for each of
the  Company's  last eight  fiscal  quarters.  In the  opinion of the  Company's
management,  this unaudited  quarterly  information has been prepared on a basis
consistent  with the Company's  audited  consolidated  financial  statements and
includes all adjustments  (consisting of normal and recurring  adjustments) that
management  considers  necessary  for a fair  presentation  of the  data.  These
quarterly   results  are  not  necessarily   indicative  of  future  results  of
operations. This information should be read in conjunction with the Consolidated
Financial Statements and Notes thereto included elsewhere in this Prospectus.





   
<TABLE>
<CAPTION>
                                               THREE MONTHS ENDED
                             ------------------------------------------------------
                               MARCH 31,     JUNE 30,     SEPT. 30,      DEC. 31,
                                  1996         1996          1996          1996
                             ------------- ------------ ------------- -------------
<S>                          <C>           <C>          <C>           <C>
Revenues:
Product sales ..............  $   20,205    $  15,228     $  21,812    $  215,315
Set up fees ................      59,602       63,215        55,909        53,599
Other revenues .............          --        1,500         7,000            --
                              ----------    ---------     ---------    ----------
 Total revenues ............      79,807       79,943        84,721       268,914
Cost of revenues ...........      12,384       14,490         3,806       124,594
                              ----------    ---------     ---------    ----------
 Gross profit ..............      67,423       65,453        80,915       144,320
Operating expenses .........     202,313      112,096       105,305       591,543
                              ----------    ---------     ---------    ----------
  Loss from operations .....    (134,890)     (46,643)      (24,390)     (447,223)
Other, net .................         132          346           249         2,487
                              ----------    ---------     ---------    ----------
  Net loss .................  $ (134,758)   $ (46,297)    $ (24,141)   $ (444,736)
                              ==========    =========     =========    ==========




<CAPTION>
                                               THREE MONTHS ENDED
                             -------------------------------------------------------
                               MARCH 31,      JUNE 30,     SEPT. 30,      DEC. 31,
                                  1997          1997          1997          1997
                             ------------- ------------- ------------- -------------
<S>                          <C>           <C>           <C>           <C>
Revenues:
Product sales ..............  $  134,824    $  196,117    $  165,209    $  788,339
Set up fees ................      62,525        48,405        39,789        36,339
Other revenues .............          --           123           386        22,561
                              ----------    ----------    ----------    ----------
 Total revenues ............     197,349       244,645       205,384       847,239
Cost of revenues ...........     100,291       144,521       110,790       577,585
                              ----------    ----------    ----------    ----------
 Gross profit ..............      97,058       100,124        94,594       269,654
Operating expenses .........     438,602       449,016       435,497     1,066,658
                              ----------    ----------    ----------    ----------
  Loss from operations .....    (341,544)     (348,892)     (340,903)     (797,004)
Other, net .................       4,726         1,103         9,466         6,979
                              ----------    ----------    ----------    ----------
  Net loss .................  $ (336,818)   $ (347,789)   $ (331,437)   $ (790,025)
                              ==========    ==========    ==========    ==========
 
</TABLE>
    

   
     Total  revenues,  cost of revenues and gross profit in each of the quarters
ended March 31, 1997,  June 30, 1997,  September  30, 1997 and December 31, 1997
showed  increases as compared to the same quarterly period of the previous year.
In  general,  these  increases  were  attributable  to  increased  sales  volume
resulting from the Company's  expanded  marketing efforts as well as significant
expansion of customer base, repeat purchases from existing  customers and launch
of the  Company's  stores on AOL.  The  Company's  revenues  have  followed  the
seasonal  pattern  typical of the retail  industry,  with  product  sales in the
quarter ended December 31 increasing significantly compared to the quarter ended
September  30 and  product  sales  in the  quarter  ended  March  31  decreasing
significantly compared to the December 31 quarter. The Company expects that this
seasonal pattern of sales volume will continue in the future.
    


LIQUIDITY AND CAPITAL RESOURCES

   
     Since  inception,  the Company has financed its  operations  primarily from
capital contributions from private investors. During the year ended December 31,
1997,  the Company  received  $1,550,000 in capital  contributions  from private
investors.  The Company believes that its existing capital  resources,  together
with cash  generated  from  operations  and the proceeds of this  Offering  will
enable it to  maintain  its  operations  for at least 12 months from the date of
this Prospectus.

     Net  cash  used  in  operating  activities  was  $347,534,   $532,708,  and
$1,176,102 for the years ended December 31, 1995, 1996, and 1997,  respectively.
The Company has financed these activities through private  investments  totaling
an aggregate of approximately $3.1 million.

     Capital  expenditures,  primarily for computers and  peripheral  equipment,
totaled  $88,699,  $67,812 and $89,454 for the years ended  December  31,  1995,
1996,  and 1997,  respectively.  The  purchases  were  required  to support  the
Company's expansion and increased infrastructure.

     The Company has entered  into a marketing  agreement  with AOL  pursuant to
which AOL will market the products  offered by the  Company.  Under the terms of
such agreement,  the Company will pay a total of  approximately  $500,000 during
1998.
    


                                       20
<PAGE>

   
     In January and February 1998, the Company  entered into one year employment
agreements  with its Vice President,  Chief Financial  Officer and Treasurer and
its Vice President and Chief Information Officer,  respectively.  The agreements
provide for a base salary of $140,000 and $125,000  upon the  completion of this
Offering  ($120,000  and $96,000  prior to  completion  of this  Offering).  See
"Management" and "Certain Transactions."

     The Trustees of General  Electric Pension Trust loaned the Company $500,000
at an  interest  rate of 15% per  annum.  The  proceeds  of the loan  are  being
utilized by the Company for working capital purposes.  Jeffrey S. Tauber pledged
172,500 of his shares of Common  Stock as  security  for the loan.  The  Company
intends to repay the principal  and accrued  interest on the loan with a portion
of  the  proceeds  of  this   Offering.   See  "Use  of  Proceeds,"   "Principal
Stockholders" and "Certain Transactions."

     The Company  believes that its computer  systems and software  products are
fully year 2000  compatible.  However,  it is  possible  that  certain  computer
systems or software  products of the  Company's  suppliers or customers  may not
accept  input  of,  store,  manipulate  and  output  dates in the  year  2000 or
thereafter  without error or  interruption.  The Company may be required to make
significant expenditures to identify,  address or remedy any potential year 2000
problems,  or in  connection  with  liabilities  to which the Company may become
subject as a result of such problems.
    


RECENT ACCOUNTING PRONOUNCEMENTS

   
     In February 1997, the Financial Accounting Standards Board issued Statement
of Financial  Accounting  Standards ("SFAS") No. 128, "Earnings Per Share." SFAS
No. 128 requires dual  presentation of basic and diluted  earnings per share for
complex  capital  structures  on the  face  of  the  statements  of  operations.
According to SFAS No. 128,  basic  earnings per share,  which  replaces  primary
earnings per share,  is  calculated  by dividing net income  available to common
stockholders by the weighted average number of common shares outstanding for the
period.  Diluted  earnings per share,  which replaces fully diluted earnings per
share,  reflects  the  potential  dilution  from the exercise or  conversion  of
securities into common stock, such as stock options. SFAS No. 128 is required to
be  adopted  for the  Company's  1997  year-end  financial  statements;  earlier
application  is not  permitted.  The Company  adopted  SFAS No. 128 for the year
ended December 31, 1997.

     In June 1997, the Financial Accounting Standards Board issued SFAS No. 130,
"Reporting  Comprehensive  Income" and SFAS No. 131, "Disclosures about Segments
of an Enterprise and Related  Information."  SFAS No. 130 establishes  standards
for reporting and display of comprehensive income and its components  (revenues,
expenses,  gains  and  losses)  in  a  full  set  of  general-purpose  financial
statements and requires that all items that are required to be recognized  under
accounting  standards  as  components  of  comprehensive  income be  reported in
financial  statement  that is  displayed  with  the  same  prominence  as  other
financial  statements.  SFAS No. 130 is required to be adopted for the Company's
fiscal year ending  December 31, 1998.  The  adoption of this  pronouncement  is
expected  to have no impact on the  Company's  financial  position or results of
operations.  SFAS No. 131 establishes standards for the way that public business
enterprises  report  information  about operating  segments in annual  financial
statements and requires that those enterprises report selected information about
operating segments in interim financial reports issued to stockholders.  It also
establishes  standards  for related  disclosures  about  products and  services,
geographic  areas, and major  customers.  SFAS No. 131 is required to be adopted
for the Company's 1998 year-end financial  statements.  The Company is currently
evaluating  the impact,  if any, of the  adoption of this  pronouncement  on the
Company's existing disclosures.
    


                                       21
<PAGE>

                                   BUSINESS

   
     CyberShop is an online retailer that currently  offers over 40,000 products
from more than 400  manufacturers  through its online stores on the Internet and
AOL.  The  Company  seeks to  provide  a  convenient  shopping  experience  that
incorporates  traditional  department  store  and  mail-order  features  into an
interactive, easy-to-use and compelling online environment.

     The  Company  believes  that  online   technology,   and  the  Internet  in
particular, is an advantageous medium for the selling of merchandise relative to
traditional retail stores and mail-order catalogs.  Leveraging online technology
and the global  reach of the  Internet,  the  online  retailing  model  provides
CyberShop with virtually unlimited online shelf space and the ability to reach a
geographically  unlimited  consumer  base 24 hours a day.  The online  retailing
model also  enables  the Company to avoid the  facilities  and  personnel  costs
associated  with  maintaining   traditional  retail  stores  and  the  costs  of
publishing  and   distributing   catalogs  and  staffing  large  "call  centers"
associated with mail-order companies. The Company's strategy is to offer quality
merchandise,  provide effective customer service, and capitalize on the inherent
economies  of the online  retailing  model.  The  Company,  which  launched  its
Internet store in September 1995, is still in early stages of  development.  The
Company believes that its ability to achieve profitability will depend primarily
on its ability to increase revenues generated by transactions  relating to sales
of  merchandise  through  its online  stores.  CyberShop's  management  team has
experience  in a broad range of  retailing  environments,  including  department
stores, specialty retailing stores, television merchandising and direct mail.

     CyberShop's online stores are accessed at CYBERSHOP.COM on the Internet and
in the Department Store and Gift areas of the AOL Shopping Channel.  CyberShop's
online  stores  provide high  quality  color  pictures and detailed  information
relating to products that are  conveniently  organized into departments by brand
and category such as housewares,  consumer electronics,  gifts and gourmet food,
similar to those of  traditional  department  stores.  Shoppers  can search for,
browse and select products  throughout the store and place selected  merchandise
in a virtual  shopping bag that  facilitates  the process of  collecting  items,
subtotaling  purchases  and  reaching  the  purchase  decision.  In  addition to
offering  a broad  selection  of quality  branded  merchandise  at a  guaranteed
competitive price, the Company's customers benefit from cost savings,  including
free  domestic  delivery for most  purchases  over $100 and  discounts on future
purchases under the Company's frequent buyers program.  Most customer orders are
completed by credit cards utilizing industry standard secured encryption.

     The Company believes that relationships with merchandise  manufacturers are
important to its business.  CyberShop has  established  strategic  relationships
with manufacturers which allow for prompt updates on merchandise information and
for most products to be rapidly shipped directly from suppliers. Supplier direct
shipping  enables the Company to avoid inventory  related risks,  limit overhead
costs and provide  prompt  delivery.  Through its Gifts Wrapped & Ready boutique
the Company also offers  pre-wrapped gift items which are shipped from inventory
maintained at an independent  warehouse facility or from the Company's suppliers
within 24 hours after an order is placed.

     As part of its  marketing  strategy,  the  Company  has formed a  strategic
alliance with AOL pursuant to a marketing agreement. This agreement provides for
CyberShop  to be featured  on the AOL  Shopping  Channel as one of three  anchor
tenants within the Department  Store area and to be prominently  featured in the
Gift area. In addition,  the Company plans to establish strategic alliances with
other  online  companies  and begin a targeted  advertising  campaign to attract
additional  customers to the its online stores. The Company believes both online
and traditional  media exposure are critical to maximizing brand recognition and
driving  traffic to its online  stores.  The Company  leverages  its database of
customers to proactively market merchandise through E-mail.

     IDC estimates  that the total value of goods and services  purchased on the
Internet  was $296 million in 1995,  $2.6  billion in 1996 and will  increase to
$220  billion  by the year  2001.  The  number of  Company  customers  grew from
approximately 2,250 at December 31, 1996 to approximately 12,800 at December 31,
1997. The Company believes it has effectively positioned itself to capitalize on
the potential growth of online commerce by selectively targeting quality branded
manufacturers and strategic online partners.
    


                                       22
<PAGE>

   
ONLINE SHOPPING INDUSTRY

     IDC estimates  that the total value of goods and services  purchased on the
Internet  was $296 million in 1995,  $2.6  billion in 1996 and will  increase to
$220  billion  by the year  2001.  IDC  estimates  that the  number  of  devices
accessing  the  Internet in the United  States will grow from 32 million at year
end 1996 to more than 300  million  by year end 2001 and the  number of users in
the United  States  associated  with those  devices will grow from 28 million at
year end 1996 to 175 million at year end 2001.  In  addition,  according to IDC,
the  percentage  of such users  buying  goods and  services  on the  Internet is
projected to grow from 25% in December 1996 to 39% in December  2001.  According
to a CommerceNet/Nielsen  survey, as of March 1997, shopping was one of the most
popular  activities on the  Internet,  and the number of people who shop and buy
products on the  Internet is growing.  This survey also  indicates  that a large
majority  of  Internet  users  (73%)  spend some  portion  of their time  online
searching for information about a specific product or service.

     The Company  believes  that the Internet is  particularly  well-suited  for
promoting,  marketing  and  selling  merchandise.  The  Internet  permits  users
throughout  the world to have direct access to  merchandisers.  A retail site on
the Internet  can provide  direct  product  service and  information  to a large
number of users at the same time with a  substantially  smaller  sales staff and
has the ability to rapidly and  continually  update such  information.  Internet
merchandisers,  unlike  traditional  department  stores,  are not limited by the
constraints  or expense of store  construction,  rental and extensive  personnel
costs, or the difficulty of consumers  traveling to their stores. In contrast to
catalog  merchandisers,  Internet  retailers  can react  quickly  to the need to
change product  description,  pricing or mix and are not subject to the costs of
catalog  publication and  distribution or maintaining  large "call centers." The
Internet is a highly  interactive  medium  through which  shopper  responses and
preferences can be tracked,  thereby  enabling the merchandiser to customize the
online stores and target specific consumer groups and individuals.
    

BUSINESS STRATEGY

     The Company's business strategy includes the following key elements:
   
     Maximize Online Economic Advantage.  The Company believes that the Internet
is a  particularly  well-suited  medium for  promoting,  marketing  and  selling
merchandise.  The Company believes there are many advantages to retailing via an
online store compared to traditional retail locations.  The Internet  diminishes
the limitations and expenses associated with traditional retail operations, such
as store  construction  and rent,  and  enables  the  Company  to reach a global
customer base. An online store has virtually unlimited shelf space,  enabling it
to offer a broad  selection  of products 24 hours a day,  without the expense of
carrying  inventory  at  a  physical  location.  In  addition,  direct  shipping
arrangements  with suppliers  allow the Company to avoid owning and  maintaining
substantial  inventories,  thereby  enabling  the  Company to reduce the risk of
over-stocking  merchandise.  In addition,  the online structure of the Company's
store enables the Company to cross promote related brands and products,  drawing
the  shopper's  attention  to  products  the  shopper  otherwise  may  not  have
considered  purchasing.  The Company  intends to  capitalize on the advantage of
online  retailing  and  achieve  higher  operating  margins  because  of the low
overhead of the online retailing model.
    

     Create Strong Brand  Recognition.  The Company believes that building brand
recognition  of CyberShop is critical to  attracting  and expanding its customer
base.  The  Company  intends  to  promote,  advertise  and  increase  its  brand
recognition   through  various  marketing  and  advertising   media,   including
traditional  magazines  and  newspapers,  hyperlinked  banner  ads,  listings in
manufacturers'  national advertising programs and hyperlinks from manufacturers'
websites,  conducting  an  ongoing  public  relations  campaign  and  developing
business alliances and partnerships. See "-- Sales and Marketing."

   
     Develop  Strategic  Alliances.  The Company  seeks to  establish  strategic
alliances  with global media  companies to attract  additional  shoppers to, and
increase brand  recognition of, the Company's  online stores.  The Company views
the AOL alliance as an important strategic  alliance.  The Company is seeking to
establish additional arrangements with major Internet search engines, guides and
online  communities.  In  addition,  the  Company  has  recently  established  a
"Partners Program," whereby third-party websites may register with CyberShop and
establish  hyperlinks  to  CyberShop  for  online  shopping.  See "--  Sales and
Marketing -- Store Promotion" and "Strategic Alliances."
    


                                       23
<PAGE>

     Develop Customer  Loyalty.  The Company  believes that satisfied  customers
will return to the  Company's  online  stores and will  contribute  to increased
traffic to the store  through  word-of-mouth  referrals.  The  Company  seeks to
provide its customers with a satisfying shopping experience by making its online
stores  entertaining,  convenient  and easy to use,  by  offering  an  extensive
selection  of  products,  an  attractive  presentation  of product  information,
outstanding customer service and fulfillment, and compelling incentive programs.
The Company plans to provide a more customized  shopping experience by utilizing
the valuable  demographic data aggregated from customers upon registering on the
store  and  by  analyzing  previous  browsing  and  purchasing  behavior  of its
customers.

   
     Selective  Merchandising.  The Company typically selects  manufacturers who
offer quality  products that are not subject to widespread  discounting  or high
rates of customer returns.  The Company also seeks manufacturers who are willing
to respond on a timely basis to the Company's  purchase orders and ship products
directly to its  customers.  The  Company's  online  structure  and  proprietary
operating  system enable the Company to add and remove products on a daily basis
based on product  availability  and  customer  demand.  The  Company  intends to
increase the number of categories and products offered.
    


THE CYBERSHOP ONLINE STORES

     The Company's store on the Internet is accessed at CYBERSHOP.COM and at the
Department Store and Gift areas of the AOL Shopping Channel.


     The CyberShop Store on the Internet

     The CyberShop Internet address, CYBERSHOP.COM,  leads to the Company's home
page which  contains a store  directory in addition to direct links to CyberShop
feature departments, including Gourmet Collection, Gift Emporium, Home Style and
Electronics  Plus.  CyberShop  displays  new  products,  best brands and special
offers  in each of the  departments.  By  clicking  on the  store  directory  or
featured products, shoppers are presented with detailed product information. The
home page also serves as a familiar  base to which  shoppers  can return to find
key destinations within the store. Shoppers choose desired locations by clicking
on a  navigation  bar or  hyperlinked  text  enabling  them  to (i)  search  for
products,  brands or  departments,  (ii)  access the Help and e-mail  functions,
(iii) browse and order products,  (iv) enter other  departments and (v) register
as a  "CyberShopper,"  which  opens a  personal  account  for the  customer.  In
addition, as part of the registration process, the Company requests the customer
to provide basic demographic  information.  The Company currently  utilizes this
data to analyze  customer  shopping trends and  demographics,  and is evaluating
ways in which it may utilize  this data to  customize  marketing  programs.  The
Company encourages shoppers to register by offering incentives,  including a 10%
discount  coupon and 1,000 points towards the Company's  frequent buyer program.
See "-- Sales and Marketing-Merchandising and Customer Programs."

   
     The Company's  store on the Internet  offers over 40,000 products from over
400  manufacturers.  The Company's  products  range in price from $10 to $5,500.
Many  products  are  featured  with a high  quality  color  picture and detailed
information  relating  to  product  specifics,   service,   care  or  purchasing
instructions. The Company's average order has been approximately $100 during the
year ended December 31, 1997.
    


                                       24
<PAGE>

     The  following  table shows the major  categories  of products  sold by the
Company and examples of specific products,  and its principal  manufacturers and
brands:




   
<TABLE>
<CAPTION>
PRODUCT CATEGORIES AND
EXAMPLES OF PRODUCTS                                                  MANUFACTURERS/BRANDS
- -------------------------------------   --------------------------------------------------------------------------------
<S>                                     <C>                           <C>                        <C>
HOUSEWARES
Cookware, Cutlery, Small Kitchen        American Harvest              Cuisinart                  Sabatier
Appliances, Kitchen Tools               Black & Decker                DeLonghi                   Scanpan
and Gadgets                             Bodum                         Joyce Chen                 Thermos
                                        Braun                         KitchenAid                 VIA!
                                        Calphalon                     Krups                      Vitantonio
                                        Chantal                       Le Creuset                 Waring
                                        Chef's Choice                 Oral-B                     Wusthof
                                        Circulon                      Polder                     Zojirushi
                                        Copco                         Rival Select
CONSUMER ELECTRONICS
TV's, VCR's, Phones, Audio,             Bissell                       Minolta                    Panasonic
Cameras, Camcorder, Home                Bose                          Mitsubishi                 Sanyo
Care, Computers, Office Equipment,      Brother                       Nikon                      Seiko Instruments
Electronic Reference Device             Canon                         Nintendo                   Sony Playstation
                                        Fisher                        Olympus                    Telemania
                                        Franklin                      Oreck                      Toshiba
                                        Hewlett Packard               Oregon Scientific          Total Recall
                                        JVC                           PalmPilot                  Ultradata
GOURMET FOOD
Chocolate, Candy, Baked                 Bittersweet Pastries          Cheesecake Lady            First Colony
Goods, Fresh Foods, Gift                Bob's Brownstone Brownies     Citterio                   Karl Bissinger
Baskets, Delicacies                     Caf--Tasse                    Crabtree & Evelyn          Lazzaroni
                                        Candy Cottage                 DiCamillo                  Maxim's de Paris
                                        Capalbo's                     Erica's Rugelach           Perugina
TABLETOP
China/Dinnerware,                       Bernardaud                    Oneida                     Schott Zwiesel
Silver/Flatware,                        Christofle                    Orrefors                   Spode
Crystal/Glassware                       Dansk                         Pfaltzgraff                Towle
                                        Daum                          Reed & Barton              Villeroy & Boch
                                        Denby                         Rosenthal                  Wallace Silversmith
                                        Kosta Boda                    Royal Doulton              Waterford
                                        Lenox                         Royal Worcester            Wedgwood
                                        Limoge Imports                Sasaki                     Yamazaki
                                        Luigi Bormioli
JEWELRY, BEAUTY &
 FASHION ACCESSORIES
Jewelry, Watches, Cosmetics,            1928                          Gale Hayman                Ray-Ban
Fragrance, Small Leather Goods,         Adrienne Vittadini            Hugo Bosca                 Reebok
Sun Glasses, Scarves, Handbags,         Ahava                         Hush Puppies               Revo
Men's Furnishings                       Aya Azrielant                 K. Bauman Design           Seiko
                                        Bharat                        Kenneth Cole               Serengeti Eyewear
                                        Burberrys                     Michael Graves             Swiss Army
                                        Cigar Savor                   Moschino                   Upper Canada
                                        Crabtree & Evelyn             Nature's One               Vivian Alexander
                                        DKNY                          NEI                        Wittnauer
                                        Dart Mart                     Nikon Eyewear              Zagat
                                        Dolce & Gabbana               Paco Rabanne               Zelco
                                        Fendi                         Perlier
                                        Fossil                        Peter Brams
HOME FURNISHINGS
Sheets, Comforters, Pillows,            AeroBed                       Godley-Schwan              Perfect Fit Industries
Towels, Bath Accessories,               Burlington                    Imperial Home Fashions     Regal
Slipcovers, Lamps, Decorative           Creative Bath                 Independent Vision         Replogle
Pillows, Ready-to-Assemble              Croscill                      John Boosh                 Revman Industries
Furniture, Globes, Clocks               Crown Crafts                  Lady Slipper Designs       Rug Barn
                                        Down, Inc.                    MFA                        Seth Thomas
                                        Early's of Whitney            Newport                    Sure Fit
                                        Faribo                        Pacific Coast Feather      Ziro Designs
                                        Galbraith & Paul
CHILDRENS
Accessories, Toys                       Classic Pooh                  Gerry                      Step 2
                                        Evenflo                       In Step                    Teaching Togs
                                        Hedstrom                      Kolcraft
                                                                      Radio Flyer
SPORTS & FITNESS
Exercise Equipment, Sporting Goods,     Bell Sports                   Huffy                      ProForm
Outdoor Living                          Budoff                        Jump King                  Weider
                                        Felco                         Mueller Sports             Weslo
</TABLE>
    

                                       25
<PAGE>

     The Company's store on the Internet is designed to accommodate the needs of
both the  browser  and the  directed  shopper.  The browser can view an array of
products  by  simply  clicking  on one of the  feature  departments  or  product
categories. The directed shopper is able to quickly locate a specific product by
category or brand by using the store's search  function or store  directory.  By
clicking on the picture of a product,  the customer is presented  with  detailed
information  relating  to  product  specifics,   service,   care  or  purchasing
instructions.

     The Company seeks to provide a compelling  shopping  environment  that will
attract customers and encourage shoppers to purchase. The Company intends to add
sound and video  features to its Internet store in 1998 that will guide shoppers
through the store and announce special offers. The Company also aims to make the
shopping experience as simple and convenient as possible. CYBERSHOP.COM features
a  virtual   shopping  bag  function  that  allows  the  shopper  to  accumulate
merchandise for purchase while browsing through the store. Items can be added to
or subtracted  from the shopping bag at any time. As a registered  CyberShopper,
the  customer is able to retain items in the  shopping  bag  indefinitely,  even
after leaving the store or logging-off. After selecting an item to purchase, the
customer is prompted  to  complete an order.  In choosing a payment  method when
placing an order,  customers have the option of securely  submitting credit card
information  online or telephoning or faxing the information to customer service
representatives.  The Company  also  provides  the option of payment by check or
money order. The Company sends e-mail  notifications  that confirm the order and
shipment and promote special offers and events.

   
     The Company's  Gifts  Wrapped & Ready  boutique  located  within its online
stores  offers a range of  pre-wrapped  gifts which are  available  for shipment
within 24 hours after an order is placed. These items are shipped from inventory
maintained at an independent warehouse facility or from the Company's suppliers.
The Company realized approximately 31% of its revenues from this boutique during
the quarter ended December 31, 1997 and  anticipates  substantial  demand during
other gift giving periods such as Valentine's Day and Mother's and Father's Day.
The products  offered in the Gifts  Wrapped & Ready  boutique  will be regularly
updated to reflect  consumer demand and the special  requirements  for each gift
giving period.

     The Company  intends to offer  additional  services which are  particularly
well-suited  to online  retailing.  The  Company is  developing  an online  gift
registry  service,  including a bridal  registry  service that is expected to be
available in the second half of 1998. The bridal  registry will allow  customers
to create, view and modify their own personal registry.  To create a registry, a
couple will be able to search products  displayed in CyberShop's  online stores,
which  will  provide  links  to  detailed   product   information   and  product
suggestions.  Once the registry has been created, an automatic reminder function
will alert the couple if an  important  category  has been  neglected.  Delivery
options  will enable the couple to return and exchange  gifts  before  shipping.
E-mail  notifications  regarding  gifts purchased will be provided to the couple
and a  comprehensive  status  screen  will  show  the  purchase  status  of  all
registered items detailing items purchased and items still available. The bridal
registry  will  provide  convenient  online  access for gift givers with an easy
online ordering process  requiring only the submission of a password selected by
the couple. Ordering by phone using a 24-hour 800-number will also be available.
    


     CyberShop's AOL Stores

     AOL, which has over 10 million users,  has  established an online  shopping
mall that is comprised of more than 100 stores.  This mall is a service  offered
exclusively  to its users.  The Company has chosen to  establish  retail  stores
within the AOL  proprietary  service in order to access this large customer base
in a medium familiar to AOL users.  The Company's  proprietary  operating system
interfaces with transaction  processing  systems operated by AOL and enables the
Company to receive and fulfill orders in its AOL stores.


     The Department Store Area of AOL

     Users of AOL's  online  service  can access  the  Company's  online  stores
through the AOL Shopping  Channel.  CyberShop is one of the three anchor tenants
in the  Department  Store area of the AOL  Shopping  Channel,  which the Company
believes  will be a popular  and  heavily  trafficked  area of the AOL  Shopping
Channel.  This store  generally  has the same  extensive  product  offerings and
features as


                                       26
<PAGE>

the Company's  store on the Internet and is maintained  using AOL's  proprietary
technology  and order systems.  The Company  believes that because this store is
presented to the AOL user in the familiar  AOL  environment,  the users are more
comfortable  shopping  there  than  they  might be in a less  familiar  Internet
environment. However, the store on AOL does not include certain features such as
CyberShopper  registration  and online status  reports of shipping  information.
Pursuant to the marketing  agreement  with AOL, the Company  maintains  both its
anchor  button and a promotional  button to promote its store and products,  and
has its products featured for a minimum of five days per month on the Department
Store area's main screen.  Additionally,  the Company's products are featured in
select AOL shopping  events stores such as Santa's  Workshop,  Valentine's  Day,
Mother's  and  Father's  Days,  and  Back-to-School,  all of which are  promoted
throughout the AOL service.


     The Gift Area of AOL

   
     CyberShop  maintains a store in the Gift area of the AOL  Shopping  Channel
called  "CyberGift."  This store links to the  Company's  Gifts  Wrapped & Ready
boutique  and has the same  features as the  Company's  store in the  Department
Store area on the AOL Shopping Channel. CyberGift currently offers for sale gift
items sorted by theme and price which are available for shipment within 24 hours
after an order is placed.  Pursuant to the  marketing  agreement  with AOL,  the
Company  maintains its tenant button and shares  rotations of both a promotional
button  and an  advertising  banner  to  promote  its store  and  products.  The
Company's  products  are  featured  for a minimum of three days per month on the
Gift area main screen. Additionally, the CyberGift boutique is featured in AOL's
Quick Gifts area as well as in select AOL shopping events stores such as Santa's
Workshop,  Valentine's Day, Mother's and Father's Days, and Back-to-School,  all
of which are promoted throughout the AOL service.
    


STRATEGIC ALLIANCES

     The Company  seeks to  establish  strategic  alliances  with  global  media
companies to attract additional  shoppers to, and increase brand recognition of,
the Company's online stores. The first such alliance  established by the Company
is a marketing agreement which provides, among other things, for CyberShop to be
featured as one of three anchor tenants within the Department  Store area of the
AOL Shopping Channel and to be prominently  featured in the Gift area of the AOL
Shopping  Channel.  As described above, the agreement also allows the Company to
participate in a variety of banner advertising opportunities and to have certain
of the Company's  products and special offers  featured  within the AOL Shopping
Channel or AOL's special event stores. The AOL agreement  terminates on December
31, 1998, unless it is renewed. The agreement requires monthly payments of fixed
fees. See "Use of Proceeds."

   
     The  Company  is  currently   negotiating   long-term  exclusive  marketing
arrangements   with  leading   Internet  search   engines,   guides  and  online
communities.  The Company  believes  that such  strategic  alliances  will drive
additional  traffic to the Company's  website and enhance brand  recognition  of
CyberShop.  Additionally,  the  Company  has  recently  established  a "Partners
Program"  whereby  third  party  websites  may  register  with the  Company  and
establish  hyperlinks to CyberShop for online  shopping.  See "Business -- Sales
and Marketing -- Store Promotion."

     The  Company  also  considers  its  relationships  with  its  manufacturers
strategically  important. As of December 31, 1997, the Company maintained online
marketing  agreements with many of its manufacturers  that provide the exclusive
right to market online,  subject to certain  exceptions.  In addition to certain
exclusive  online  marketing  rights  of  the  manufacturers'   products,   such
agreements provide for co-marketing efforts by the Company and manufacturers. An
important  factor in the selection of a  manufacturer  for the Company's  online
stores is the  manufacturer's  willingness  to respond on a timely  basis to the
Company's purchase orders and ship products directly to the Company's customers.
    

SALES AND MARKETING

     The Company's  sales and marketing  strategy is to effectively  merchandise
quality  products  by  building  brand   recognition  and  driving  traffic  and
attracting repeat customers to the Company's online stores. The Company utilizes
a  combination  of  advertising,   creative  product  merchandising  and  online
co-marketing programs to accomplish these objectives.

                                       27
<PAGE>

 Store Promotion


     The Company  utilizes  numerous sales and marketing  techniques to increase
brand  recognition and drive traffic to the Company's  online stores,  including
both online and traditional  advertising and promotion campaigns.  The Company's
online  marketing  tactics include the purchase of banner  advertising on search
engines and Internet directories such as Yahoo!, Excite, Lycos,  AltaVista,  AOL
Netfind,  Go2Net,  and Webcrawler.  The banner  advertisements  purchased by the
Company that  hyperlink to the  Company's  online  stores are  displayed  when a
search engine user searches for information relating to certain keywords such as
gift, sale, holiday and shopping.  The Company also promotes the CyberShop brand
through  banner  advertisements  on key  websites,  which also  hyperlink to the
store.
   
     The Company also promotes its online stores through print  advertising  and
intends to develop  advertising through other media. The Company has a proactive
public relations  program which targets customers through national media outlets
such as magazines, newspapers, and radio and television broadcasts. In addition,
the Company  places  advertisement  inserts into mail order catalogs of selected
retailers,  the  packaging  of items  shipped  from its  Gifts  Wrapped  & Ready
boutique,  and packaging for shipments from certain suppliers.  The Company also
employs an electronic direct response program to promote certain offers or store
events via e-mail,  targeting  specific customers based on such customers' prior
visits and purchases.

     The  Company  has also  created a Partners  Program  which is  designed  to
attract  customers and drive  traffic by linking the CyberShop  store with other
websites  that  participate  in  the  Partners  Program.  The  Partners  Program
incentivizes  participants  by offering a commission  on sales volume  generated
from a  participating  website,  by  offering  a  commission  on every  customer
directed to CyberShop from the website,  and by offering a discount on CyberShop
merchandise  for  employees  of  the  participant.   The  Company  has  numerous
co-promotion  arrangements with companies such as MasterCard,  American Express,
Transmedia,  Virtual  Emporium,  and New York Style  through  which the  Company
receives customer referrals.
    


     Merchandising and Customer Programs

     Essential  to the  Company's  merchandising  and customer  acquisition  and
retention  strategy are its experienced  merchandising  team and its proprietary
system operating procedures.
   
     In-Store Merchandising. The Company utilizes numerous merchandising tactics
to enhance a  customer's  shopping  experience.  The Company  believes  that the
shopper's  ability to browse and search from a broad  selection of products is a
compelling  incentive to shop at CyberShop.  While the CyberShop store currently
offers over 40,000  products,  online  technology  offers the Company  virtually
unlimited  online shelf space through  which to increase its product  offerings.
The online stores also provide color pictures and detailed  information relative
to  product  specifics,  service  or  care  for  many  products  in the  stores.
Management believes that access to clear pictures and helpful information at the
point of purchase assists the customer in reaching an educated purchase decision
and reduces the risk of product returns.  To date, the Company has experienced a
return rate of approximately 3% of all products sold.

     Pricing.  Through the use of its proprietary  online operating system,  the
Company's  merchandise  managers  are able to rapidly  change  product  pricing,
product   information  and  featured  products.   The  Company  adjusts  pricing
strategies to maintain  competitiveness with other retailers. If, within 10 days
of  purchase,  a customer  finds the product for a lower price from a nationally
recognized retailer, the Company will match that price or refund the difference.
This price  matching  policy  applies only to specific  models,  in stock,  with
United  States  warranties.  Sales tax,  shipping and  handling  charges are not
included in the price check and remain the  responsibility of the customer.  The
Company  seeks to encourage  online  purchasing  by offering  free  shipping and
handling on most  shipments to one  customer  location  totaling  more than $100
within the  continental  United  States.  In  addition,  the Company  frequently
provides free delivery by UPS three-day service,  within certain size and weight
limits,  to expedite  delivery and enhance  customer  satisfaction.  The Company
believes that such value added  services are  important to attracting  consumers
from other retailing channels.
    


                                       28
<PAGE>

     Corporate Gift Services and Gift Certificates. Management targets corporate
customers as a source of high volume and repeat purchases.  The Company offers a
portfolio  of  gifts  specially  targeted  for  corporate  customers.  Corporate
services include discounts on special gift packaging,  gift cards,  personalized
options and professional consultation.  The Company has also created a system to
permit customers to purchase and redeem gift certificates online.
   
     Customer  Attraction,   Conversion  and  Retention.   Many  of  CyberShop's
customers  are attracted to the Company's  online stores  through  hyperlinks on
search  engines  and guides and  advertisements  on AOL.  The  Company  seeks to
encourage  shoppers  to purchase  at its online  stores by offering  competitive
pricing, free delivery for shipments to one customer location totaling more than
$100 within the continental  United States, a convenient  shopping venue, and an
extensive selection of quality brand name products.  The Company seeks to retain
customers by providing  outstanding  customer service,  including reliable order
fulfillment,  incentive programs such as its frequent buyer program, and product
quality guarantees.
    
     Frequent Buyer Program.  The Company seeks to enhance  customer loyalty and
encourage  customers  to make  repeat  purchases  through  the use of  incentive
programs.  The  Company  has  designed a frequent  buyer  program  that  rewards
customers  of  CyberShop  with ten points  per dollar  spent that can be used as
credits towards earning savings certificates that can be redeemed at its store.

     Personalized Marketing. The Company believes that a strong understanding of
the customer  demographic profile and purchasing habits is critical to effective
and successful  merchandising.  The Company aggregates  demographic  information
relating to its customer base by requesting  certain  information,  such as age,
address,   employment  and  education,  upon  a  customer's  registration  as  a
CyberShopper.  See "The  CyberShop  Online Stores -- The CyberShop  Store on the
Internet." Through this collection of demographic consumer data, the Company has
the  ability  to target  promotional  e-mail  directly  to  customers,  based on
previous purchasing and browsing behavior.

   
SUPPLIER RELATIONSHIPS

     The Company believes its relationships  with suppliers will be a key factor
to its success in the online retail industry.  In general,  except for the Gifts
Wrapped  & Ready  boutique,  the  Company  does not  maintain  an  inventory  of
merchandise.  Upon  receipt  of a customer  order,  the  Company  electronically
transmits a purchase order to the appropriate supplier,  who, in turn, ships the
products directly to the customer. The suppliers provide shipping and back-order
information, which the Company provides to customers by telephone or via e-mail.

     The  manufacturers  provide  the  Company  with  pictures  and  information
necessary to display the products  online.  CyberShop  often receives a one-time
set up fee for each image placed on the Company's system. Set up fees range from
$150 to $500 per image.  Often,  a  manufacturer  will commit between one and 75
images at a total cost of $500 to $15,000. The Company does not expect that such
set up fees will be material  to total  revenues  in the  future.  However,  the
Company  expects  that it will receive  cooperative  marketing  allowances  from
certain of its manufacturers as its sales volume  increases,  although it is not
currently receiving any such marketing allowances.

     During  the year  ended  December  31,  1997,  sales of  products  from the
Company's top 50 manufacturers  accounted for approximately 52% of the Company's
total revenues. Pursuant to marketing agreements, the manufacturers grant to the
Company the right to market and sell the manufacturers'  products and to use the
manufacturers' names, trademarks and copyrights in connection with the Company's
store. Many of these manufacturers  include in their print advertisements and on
their  websites an Internet  address  reference to the  Company's  store.  As of
December 31, 1997, the Company maintained online marketing  agreements with many
of its manufacturers that provide the exclusive right to market online,  subject
to certain exceptions.
    

CUSTOMER SERVICE
   
     The Company  believes that high levels of customer  service and support are
critical  to the  value of its  services  and to  retaining  and  expanding  its
customer base. Customer service  representatives are available from 9:00 a.m. to
12:00 p.m. EST on weekdays, and 10:00 a.m. to 11:00 p.m. EST on weekends
    


                                       29
<PAGE>

for  customer  service  via  e-mail,  fax  and a  toll  free  telephone  number,
1-800-347-3900.  Customer service is assisted by automated e-mail  notifications
which  greatly  assist in keeping  customers  up-to-date  on the status of their
orders.  Company  representatives  handle general  questions about the Company's
online  stores and  provide  product  information  over the phone.  The  Company
believes that these  representatives are a valuable source of feedback regarding
customer satisfaction, which the Company uses to improve its services. Customers
of the Company are not charged for service and support.

   
     The Company  believes that its ability to establish and maintain  long-term
relationships  with its customers  and encourage  repeat visits and purchases is
dependent,  in  part,  on the  strength  of its  customer  support  and  service
operations and staff.  The Company  currently  employs a staff of five full-time
customer support and service personnel who are responsible for handling customer
inquiries,  answering  customer  questions about the ordering process,  tracking
shipments,  investigating  problems  with  merchandise,  and acting as  liaisons
between  the  customers  and  manufacturers.  The  customer  support and service
organization  is  augmented  by  temporary  employees  when  required  to handle
seasonal or other increases in order volume.
    


TECHNOLOGY


     Proprietary Technology

   
     Over  the  past  two  years,   the  Company  has  developed   sophisticated
information  services  delivery  and  shopper  tracking  systems by  integrating
third-party systems,  when available,  and by developing  proprietary tools. The
Company's  information systems can be viewed as three integrated systems:  (i) a
publishing system,  (ii) a selling system and (iii) and order processing system,
all of which are supported by relational databases.

     Publishing  System.  The publishing  system contains  information about all
items in the Company's online stores,  including  retail price,  cost, color and
size   characteristics,   group   information  and  all   manufacturer   related
information.  Once the  manufacturers  have offered their products to CyberShop,
the datasets are published to the Company's online stores.
    

     Selling System.  CyberShop's  main selling system is the Company's store on
the  Internet,  which was  designed  to give  customers  a  convenient  and safe
environment to effect their purchases.  The Company's store on the Internet uses
the Internet  Factory's  Commerce Builder web server to handle the transactional
events,  queries and updates to the SQL Server  database.  All  transactions are
secured by using Secure  Sockets Layer  ("SSL")  encryption  which  protects the
information as it is transmitted  between the customer browser and the Company's
store on the Internet.

     Ordering  System.   The  Company's   ordering  system  retrieves   ordering
information from selling systems,  validates credit cards, processes the orders,
creates and issues  purchase orders to  manufacturers  and handles all post-sale
marketing  efforts.  The ordering system also allows for orders to be taken over
the telephone.  The ordering system software was designed by the Company to give
customer service representatives instant access to all customer information,  to
automatically  update all changes to a customer's  order and inform the customer
of order status by automated  e-mail  communications.  The customer  service and
marketing departments can access this customer profile information to search and
analyze  customer  demographics  and buying  patterns  in order to  suggest  new
programs  and  offers  to  customers.  The  system  also  communicates  with the
warehousing  facilities  in real time for updates on order  shipments  and stock
status positions.


     Commercially Available Licensed Technology

     CyberShop uses commercially available software as well as its own developed
proprietary  software.   The  Company  uses  Microsoft  Access  as  a  front-end
development  tool that  connects  to a  Microsoft  NT and  Microsoft  SQL Server
database.  In addition,  Commerce  Builder from the Internet  Factory is used to
manage the Company's  store on the  Internet.  CyberShop has licensed a Verisign
encrypted key that authenticates  transactions received from the Company's store
on the Internet.


                                       30
<PAGE>

     The  Company has  implemented  a broad  array of site  management,  search,
customer  interaction,   transaction-processing  and  fulfillment  services  and
systems.  These  systems  combine the  Company's  proprietary  technologies  and
commercially available, licensed technologies. The Company's current strategy is
to license  commercially  available  technology to augment internally  developed
solutions.  CyberShop focuses its development efforts on improving and enhancing
its  specialized  proprietary  software  with  the  goal of  automating  as many
processes as possible and increasing customer satisfaction.

     A group of systems  administrators and network managers monitor and operate
the   Company's    store   on   the    Internet,    network    operations    and
transaction-processing  systems.  The continued  uninterrupted  operation of the
Company's store on the Internet and transaction-processing  systems is essential
to its business,  and it is the job of the site operations  staff to ensure,  to
the greatest  extent  possible,  the  reliability  of these  systems.  CyberShop
Internet  connectivity  is provided by Exodus  Communications,  Inc.,  a website
provider  that  specializes  in providing  scalable  business  solutions to high
volume Internet sites.


     Technological Enhancements

     The  Company   continually   evaluates   emerging   technologies   and  new
developments in web  technologies  with the objective of optimizing its customer
interfaces,  website features and operational  systems.  Technologies with which
the Company is currently working include Emblaze  technology to add audio to its
website, which would enrich the online shopping experience and allow the Company
to deliver more effective marketing  messages,  and Sun's Java language to allow
the  Company to provide  customized  services  to  shoppers  in its store on the
Internet.


     Security

     A critical  issue for the success of online  retailing is  maintaining  the
integrity  of  information,  particularly  the security of  information  such as
credit card  numbers.  The Company  believes,  however,  that  security  systems
currently  in place  are at  least  as  secure  as  those  used for  traditional
transactions (i.e., in-store or mail order purchases). The Company believes that
it has a comprehensive security strategy.

     The Company  believes that there are two potential areas for possible fraud
by shopping electronically.  The first is theft of credit card numbers traveling
through  phone lines and the second is theft of credit card numbers  residing on
the Company's  system.  The Company  addresses the possibility of theft over the
phone lines by using SSL  encryption.  The credit card number is encrypted while
it is traveling and is translated only once it reaches  CyberShop.  This form of
encryption  is only  available to  customers  using the SSL  encryption  enabled
browsers.

     To deter the theft of credit card numbers residing in the Company's system,
the Company has secure "fire walls" installed in the Company  hardware,  and all
credit card  numbers are  encrypted  in the  Company's  system  until either the
customer  or the  Company  requires  them.  Fire walls will  protect  the system
against "hacker"  break-ins.  Moreover,  anyone who successfully breaks into the
system will find nothing but encrypted  codes that would be extremely  difficult
to decipher.

     The  Company  also  offers  other  payment  alternatives.  The  Company has
installed a toll-free  telephone  number for taking  orders,  handling  customer
service, and receiving credit card information.  The Company posts the toll free
phone number for the customer during the checkout phase.  After a customer calls
this phone number,  the Company's customer service  representatives  ask for the
customer's  CyberShop order number and the credit card number. The order is then
processed  through normal channels.  The Company also can receive order requests
by fax and accept payments by money order or check.


COMPETITION
   
     The retail shopping  industry is very  competitive.  The Company  currently
competes  with a  variety  of other  companies,  including  traditional  stores,
non-traditional retailers, such as television retailers and mail order catalogs,
and with other online retailers. The Company potentially competes with a variety
of other stores depending on the type of merchandise and sales format offered to
customers. The Company expects there will be many more online competitors in the
future,  as barriers to entry are minimal,  and new competitors can launch sites
at a relatively low cost.
    


                                       31
<PAGE>

   
     The Company believes that the principal  competitive  factors in its market
are brand recognition,  selection,  personalized services,  convenience,  price,
accessibility,  customer  service,  quality  of search  tools,  quality  of site
content, reliability and speed of fulfillment. Many of the Company's current and
potential  competitors have longer operating  histories,  larger customer bases,
greater brand recognition and  significantly  greater  financial,  marketing and
other resources than the Company. In addition,  online retailers may be acquired
by, receive  investments from or enter into other commercial  relationships with
larger,  well-established and well-financed companies as use of the Internet and
other online  services  increases.  Certain of the Company's  competitors may be
able to secure  merchandise from  manufacturers on more favorable terms,  devote
greater resources to marketing and promotional campaigns,  adopt more aggressive
pricing  or  inventory  availability  policies  and  devote  substantially  more
resources  to  website  and  systems  development  than the  Company.  Increased
competition may result in reduced operating margins,  loss of market share and a
diminished  brand  franchise.  New  technologies  and the  expansion of existing
technologies may increase the competitive pressures on the Company.
    


EMPLOYEES
   
     As of March 1, 1998,  the Company  had 21  full-time  employees  (including
management), including six in operations and development, eight in merchandising
and marketing,  five in customer service and two in general and  administrative.
As of March 1, 1998,  the  Company  also had one  part-time  employee  primarily
focused  on  customer   service  and  two  consultants   primarily   focused  on
merchandising.  The Company's future success depends,  in significant part, upon
the continued  service of its key  technical,  marketing  and senior  management
personnel and on its ability to attract and retain highly  qualified  employees.
The  Company's  employees  are  not  represented  by any  collective  bargaining
organization.  The Company has never  experienced  a work stoppage and considers
relations with its employees to be good.
    


TRADEMARKS AND PATENTS
   
     CyberShopSM  (and its related logo) is a United States  service mark of the
Company. The Company has filed intent to use applications with the United States
Patent and Trademark Office for the following  trademarks  and/or service marks:
CyberGift, the @home department store and Gifts Wrapped & Ready. All other trade
names, trademarks or service marks appearing in this Prospectus are the property
of their respective owners and are not the property of the Company.
    


FACILITIES
   
     The Company's corporate headquarters are located at 130 Madison Avenue, New
York,  New York. The Company  leases  approximately  2,500 square feet of office
space at these  facilities at a cost of $2,700 per month.  The term of the lease
expires in August,  2006. The Company believes that its existing  facilities are
adequate for its current  requirements and that additional space can be obtained
to meet its requirements for the foreseeable future.

     The Company's website is hosted by Exodus  Communications,  Inc. located in
Jersey City,  New Jersey with a back-up system in the Company's New York office.
The Company's  entire back end  processing  system  resides in the Company's New
York office.  The Company's  systems and  operations are vulnerable to damage or
interruption from fire, flood, power loss,  telecommunications  failure,  break-
ins,  earthquake  and similar  events.  The Company  presently  has very limited
redundant systems. It does not have a formal disaster recovery plan and does not
carry  business  interruption  insurance  to  compensate  it for losses that may
occur.  Despite the  implementation of network security measures by the Company,
its servers are vulnerable to computer viruses, physical or electronic break-ins
and similar disruptions, which could lead to interruptions, delays, loss of data
or the inability to accept and fulfill customer orders.
    


                                       32
<PAGE>

   
     The Company has an oral  agreement  with  Rainbow  Packaging  Company  Inc.
("Rainbow")  under which  products  for the Gifts  Wrapped & Ready  boutique and
certain  other  products  acquired as inventory by the Company are placed in the
warehouse  facilities  of Rainbow  located  in North  Babylon,  N.Y.  Rainbow is
responsible for gift wrapping  products and shipping them in accordance with the
instructions of the Company.  Rainbow is compensated for its services  through a
per package charge plus reimbursement for all supplies required for wrapping and
shipment. The arrangement is terminable by either party at any time. The Company
believes that there are a number of other facilities that offer similar services
at competitive rates.
    


LITIGATION

     The Company is not a party to any material legal proceedings.

      

                                       33
<PAGE>

                                  MANAGEMENT

OFFICERS AND DIRECTORS

     The  following  table  sets  forth the  names,  ages and  positions  of the
Company's  executive  officers  and members of the Board of  Directors as of the
date of this Prospectus:





   
<TABLE>
<CAPTION>
                NAME                 AGE                   POSITION WITH COMPANY
- ----------------------------------- ----- ------------------------------------------------------
<S>                                 <C>   <C>
Jeffrey S. Tauber(1) ..............  36   Chief Executive Officer, President and
                                          Chairman of the Board of Directors
Linda Wiatrowski ..................  38   Vice President, General Merchandise Manager
Jill Markus .......................  34   Vice President, Store Development
Tom-s Montgomery ..................  35   Vice President, Operations
Gary S. Finkel ....................  40   Vice President, Chief Financial Officer and Treasurer
Francis O'Connor ..................  37   Vice President and Chief Information Officer
Michael Kempner(1)(2)(3) ..........  40   Director
Warren Struhl(2)(3) ...............  36   Director
</TABLE>
    

- ------------------------------
(1) A member of the Executive Committee.
(2) A member of the Compensation Committee.
(3) A member of the Audit Committee.


   
     Jeffrey  S.  Tauber has been the Chief  Executive  Officer,  President  and
Chairman of the Board of the Company  since  October 1997 and has been  Managing
Director of CyberShop,  L.L.C.  since December 1994. Mr. Tauber was President of
Avanti Linens, a leading U.S.  manufacturer of decorative bath towels,  from May
1988 to May 1994.  In August 1993,  Mr. Tauber  founded a multi-head  embroidery
business  that he sold in 1994.  Prior to working at Avanti,  he was a buyer and
divisional  Merchandise  Manager for  Bloomingdale's  from  February 1984 to May
1988.  His areas of  responsibility  included  bed  pillows,  blankets,  sheets,
women's  swimwear,  and  ready-to-wear.  In 1987, Mr. Tauber was named Federated
Buyer of the year.  Mr. Tauber  received his B.A. in Economics  from  Washington
University in St. Louis in 1983.
    

     Linda Wiatrowski has been the Vice President,  General  Merchandise Manager
of the  Company  since  October  1997 and has been the Vice  President,  General
Merchandise Manager of CyberShop,  L.L.C. since January 1997. From December 1994
to January 1997 she was Merchandise Manager for housewares,  tabletop and gifts,
and gourmet  food of  CyberShop,  L.L.C.  Ms.  Wiatrowski  was Home  Furnishings
General  Merchandise  Manager  of the "Can We  Shop"  television  shopping  show
starring Joan Rivers from November 1993 to July 1994. Ms. Wiatrowski worked as a
freelance merchant from April 1992 to November 1993. Her clients included Linens
'n Things, a 150-store home furnishings chain, where she launched the profitable
housewares and tabletop  divisions.  Ms.  Wiatrowski began her career in 1981 at
Bloomingdale's in the merchandising  training program. She held the positions of
giftware assistant buyer, housewares department manager, confectionery buyer and
lifestyle  furniture  buyer,  before joining  Bloomingdale's  by Mail ("BBM") in
1989.  At BBM, she was group buyer  responsible  for  tabletop,  housewares  and
gourmet food, gross volume of $15 million,  and 150  merchandising  pages in ten
catalogs annually. Ms. Wiatrowski received a B.A. with honors in Human Relations
from Connecticut College in 1981.

   
     Jill Markus has been Vice President, Store Development of the Company since
October 1997 and has been Vice President, Store Development of CyberShop, L.L.C.
since  January  1997.  From  December  1994 to January 1997 she was  Merchandise
Manager of CyberShop, L.L.C. Ms. Markus was the Home Retail Buyer of the "Can We
Shop"  television  shopping  show starring Joan Rivers from January 1994 to July
1994. Ms. Markus was with  Bloomingdales from September 1987 until January 1994,
where she  served as the  Retail  Buyer for the Ralph  Lauren  home  furnishings
department,  the blanket  department,  and the towel  department.  In 1992,  Ms.
Markus  was named as  "Bloomingdale's  Buyer of the  Year" for her $1.0  million
sales and 39% profit  increases  over plan.  From 1985 through 1987,  she was at
Sibley's  in  Rochester,  New  York,  with  management  responsibilities  in the
housewares and tabletop areas, and buying responsibilities in the bath, luggage,
candy and book departments.  Ms. Markus received her B.A. in Economics from SUNY
Binghamton in 1985.
    


                                       34
<PAGE>

     Tom-s  Montgomery has been Vice President,  Operations of the Company since
October 1997 and has been Vice President,  Operations of CyberShop L.L.C.  since
December 1994. Mr.  Montgomery  worked at the Centre for European Policy Studies
(CEPS), a leading European think tank in Brussels, Belgium, from January 1994 to
July 1994, where he created the marketing department. From 1987 to 1992, as Vice
President  of Gravity  Graphics,  Inc., a  sportswear  company,  he oversaw that
company's rapid expansion.  Gravity Graphics, Inc. was listed in Inc. magazine's
list of the 500 fastest  growing  companies in the U.S. in 1991. Mr.  Montgomery
graduated with honors in Modern  European  Studies from  Connecticut  College in
1985.


   
     Gary S. Finkel has been the Vice  President,  Chief  Financial  Officer and
Treasurer of the Company since  January 1998.  From October 1995 to January 1998
Mr. Finkel was Vice President, Chief Financial Officer and Treasurer of AlphaNet
Solutions,  an  information  technology  services  company  which  completed its
initial  public  offering in March 1996.  From August 1989 to October 1995,  Mr.
Finkel worked for Continental  Health  Affiliates,  a publicly-held  health care
provider,  in various financial management  positions,  including Vice President
and Chief Financial Officer from February 1993 to October 1995. He also was Vice
President and Chief Financial Officer of Infu-Tech,  a publicly-held  subsidiary
of  Continental  Health  Affiliates,  from April 1992 to October 1995.  Prior to
that, from 1982 to 1989, Mr. Finkel held various financial  management positions
at Sony Corporation of America,  and from 1979 to 1982 was at Price  Waterhouse.
Mr. Finkel received his B.S. in Accounting from SUNY Binghamton in 1979 and is a
Certified Public Accountant.


     Francis O'Connor has been Vice President and Chief  Information  Officer of
the Company since February 1998. Mr. O'Connor was Director of Software Group for
De La Rue  Systems  Americas,  a leading  worldwide  supplier  of cash  handling
systems,  from December 1994 to December 1997, where he led the software systems
group.  From November 1993 to 1994, as Vice  President of  Professionals  Choice
Sports  Medicine  Products,  Inc.,  Mr.  O'Connor  oversaw  and  automated  that
company's  manufacturing and order processing  functions.  From 1988 to 1992, as
Director of  Management  Information  Services of Jenny Craig  International,  a
weight  loss  company,  he oversaw  the rapid  growth of the food  distribution,
telecommunciations  and and computer  networks to facilitate the company's rapid
growth.  Mr. O'Connor started his career with  Periphonics,  an integrated voice
response system manufacturer in 1983 as a systems engineer and later worked as a
sales  engineer.  Mr.  O'Connor  studied  electrical  engineering  at  Rochester
Institute of Technology and later  received a B.A. in Computer  Science from New
York Institute of Technology in 1982.
    
     Mr. Kempner has served as a director of the Company since October 1997. Mr.
Kempner,  the founder of MWW Group, a public relations,  investor  relations and
marketing firm ("MWW"), has been its President and Chief Executive Officer since
1986.  Prior to founding MWW, Mr.  Kempner was  president of the nation's  first
liquor-filled chocolate company,  Winters Chocolates from 1984 to 1986. Prior to
that, Mr. Kempner held several  positions in government at the state and Federal
levels,  including the post of Legislative  Director for  Representative  Robert
Torricelli  (D-NJ)  from 1982 to 1984.  He has also  served  as  Deputy  Finance
Director of the Democratic  National Committee from 1980 to 1982. He is a member
of the American Bankruptcy Institute,  the Turnaround Management Association and
the Retail Marketing Association. Mr. Kempner is the author of a six-part series
for  Successful  Restructurings  magazine and an  authoritative  article in Risk
Management  magazine.  Mr.  Kempner  earned a Bachelor  of Science  degree  from
American University in 1981.
   
     Mr. Struhl has served as a director of the Company since October 1997.  Mr.
Struhl is the  founder and has been  President  and Chief  Executive  Officer of
Genesis Direct Inc., a catalog and direct  marketing  company,  since June 1995.
Mr.  Struhl  founded  PaperDirect  Inc.,  a mail  catalog,  in 1988  and was its
President  from 1989 until 1995.  From 1984 to 1988 he was Vice President of JMB
Realty Corporation, a real estate investment company. Mr. Struhl received a B.A.
in Sociology from Tulane University in 1984.

     Following the Offering,  it is expected that Robert Matluck will be named a
director  of the Company and a member of the Audit  Committee.  Mr.  Matluck has
been a  Managing  Director  of C.E.  Unterberg,  Towbin,  since  1989 and  Chief
Operating Officer of C.E. Unterberg, Towbin since December 1997. Mr. Matluck has
been a Managing Director of C.E. Unterberg, Towbin Advisors since February 1993.
Mr. Matluck was an Assistant Vice President in the private client services group
of L.F. Rothschild Unterberg
    


                                       35
<PAGE>

Towbin  from  February  1985 to January  1987 and a Vice  President  at Shearson
Lehman Brothers from January 1987 to November 1989. Mr. Matluck  received a B.A.
in Finance from Washington University in St. Louis in 1983.
   
     Following  the  Offering  it is  expected  that the  Company  will elect an
additional director.
    
     Each director holds office until the next annual meeting of stockholders or
until a  successor  has been duly  elected  and  qualifies,  or until his or her
earlier death,  resignation  or removal.  The Company's  executive  officers are
appointed  annually by the Board of Directors and serve at the discretion of the
Board of Directors.
   
     The Company has obtained  key-person  life  insurance  coverage in the face
amount of $2,000,000 for Mr. Tauber naming the Company as beneficiary under such
policy.
    
     Mr. Tauber may be deemed a founder of the Company.


LIMITATIONS ON LIABILITY

     The Company's Certificate of Incorporation  provides that a director of the
Company shall not be personally  liable to it or its  stockholders  for monetary
damages to the fullest extent permitted by the Delaware GCL.  Section  102(b)(7)
of the Delaware GCL currently provides that a director's liability for breach of
fiduciary duty to a corporation  may be eliminated  except for liability (i) for
any  breach  of  the  director's  duty  of  loyalty  to the  corporation  or its
stockholders,  (ii) for acts or  omissions  not in good  faith or which  involve
intentional misconduct or a knowing violation of law, (iii) under Section 174 of
the Delaware  GCL,  for unlawful  dividends  or unlawful  stock  repurchases  or
redemptions,  and (iv) for any  transaction  from which the director  derives an
improper personal benefit. The Delaware GCL does afford persons who serve on the
board of  directors  of a  Delaware  corporation  protection  against  awards of
monetary damages for negligence in the performance of their duties as directors.
The Delaware GCL does not affect the availability of equitable  remedies such as
an injunction or rescission based upon a director's  breach of his duty of care.
Any  amendment to these  provisions  of the Delaware GCL will  automatically  be
incorporated  by reference  into the  Company's  Certificate  of  Incorporation,
without any vote on the part of its stockholders, unless otherwise required.

     The  Company's  By-Laws  provide that the Company may indemnify any person,
including officers and directors, with regard to any action or proceeding to the
fullest extent permitted by Delaware law.

   
     Upon completion of this Offering, the Company and each of its directors and
officers  will  enter  into  indemnification   agreements.  The  indemnification
agreements  will provide  that the Company  will  indemnify  its  directors  and
officers  against  certain  liabilities  (including  settlements)  and  expenses
actually and  reasonably  incurred by them in  connection  with any  threatened,
pending or completed  legal  action,  proceeding  or  investigation  (other than
actions  brought by or in the right of the Company) to which any of them was, is
or is  threatened  to be  made a  party  by  reason  of his or her  status  as a
director,  officer or agent of the  Company or his or her serving at the request
of the Company in any other  capacity for or on behalf of the Company,  provided
that (i) such  director or officer  acted in good faith and in a manner at least
not opposed to the best  interests  of the  Company,  and (ii) such  director or
officer had no reasonable cause to believe his or her conduct was unlawful. With
respect to any action  brought by or in the right of the Company,  directors and
officers may also be  indemnified,  to the extent not  prohibited  by applicable
laws or as determined by a court of competent  jurisdiction,  against reasonable
costs and expenses  incurred by them in connection  with such action if (i) they
acted in good faith and in a manner  they  reasonably  believed  to be in or not
opposed to the best interests of the Company,  (ii) they had no reasonable cause
to believe their conduct was unlawful, and (iii) such director or officer is not
finally adjudged to be liable for negligence or misconduct in the performance of
his or her duty to the Company, unless the court takes the view that in light of
the  circumstances   the  director  or  officer  is  nevertheless   entitled  to
indemnification.
    

     It is the  position  of  the  Commission  that  insofar  as  the  Company's
Certificate of Incorporation,  By-Laws or any  indemnification  agreement may be
invoked by any director,  officer or stockholder as a means of indemnifying them
against  liabilities  arising under the Securities Act, such  indemnification is
against  public  policy as  expressed  in the  Securities  Act, and is therefore
unenforceable.


                                       36
<PAGE>

COMMITTEES OF THE BOARD OF DIRECTORS
   
     The Board of Directors has Executive,  Audit and  Compensation  Committees.
The  Executive  Committee  consists of Mr. Tauber and Mr.  Kempner.  Among other
functions,  the Executive Committee will exercise all the power and authority of
the Board of  Directors  in the  management  and affairs of the Company  between
meetings of the Board of Directors,  to the extent  permitted by law. Mr. Struhl
and Mr.  Kempner are  members of the Audit  Committee.  It is expected  that Mr.
Matluck will become a member of the Audit  Committee  following the Offering and
Mr. Kempner will resign from such committee.  Among other  functions,  the Audit
Committee  makes  recommendations  to  the  Board  of  Directors  regarding  the
selection of independent  auditors,  reviews and evaluates the results and scope
of the audit and other services provided by the Company's  independent auditors,
reviews  the  Company's  financial  statements  and reviews  and  evaluates  the
Company's internal control functions. The Compensation Committee consists of Mr.
Struhl and Mr. Kempner.  The  Compensation  Committee  administers the Company's
stock option and stock purchase plans,  determines  executive  compensation  and
makes  recommendations  to  the  Board  of  Directors  concerning  salaries  and
incentive compensation for employees and consultants of the Company.
    

COMPENSATION OF DIRECTORS
   
     Non-employee  directors  currently  receive a fee of $500 per  meeting  for
their service on the Board of Directors or any committee thereof.  Directors are
eligible to receive  options under the Company's 1998 Stock Option Plan and 1998
Directors' Stock Option Plan.
    

EXECUTIVE COMPENSATION

     The following table sets forth a summary of certain  information  regarding
compensation  paid or accrued by the Company during the last fiscal year to each
of the  Company's  Chief  Executive  Officer  and  each of the  other  executive
officers of the Company  whose total annual salary and bonus  exceeded  $100,000
during such period (collectively, the "Named Executives"). The current positions
of the Named Executives are also included in the table.


   
SUMMARY COMPENSATION TABLE
    
   
<TABLE>
<CAPTION>
                                                                                                      LONG-TERM
                                                         ANNUAL COMPENSATION                        COMPENSATION
                                               ----------------------------------------   ---------------------------------
                                                                                              SECURITIES
              NAME AND                                                   OTHER ANNUAL         UNDERLYING        ALL OTHER
         PRINCIPAL POSITION            YEAR       SALARY      BONUS      COMPENSATION      OPTIONS/(#)SARS     COMPENSATION
- -----------------------------------   ------   -----------   -------   ----------------   -----------------   -------------
<S>                                   <C>      <C>           <C>       <C>                <C>                 <C>
Jeffrey S. Tauber(1)
Chairman of the Board of Directors,
 Chief Executive Officer and Pres-
 ident ............................   1997      $162,500       --                --                 --             --
Linda Wiatrowski
Vice President, General Merchan-
 dise Manager .....................   1997      $ 99,000       --         $  33,000(2)          49,570             --
</TABLE>
    

   
(1) Effective upon consummation of the Offering, Jeffrey S. Tauber  will receive
    a base salary of $250,000, subject to periodic increases.

(2) Ms.  Wiatrowski  served as an  independent  contractor  from January 1, 1997
    through March 31, 1997.


EMPLOYMENT AGREEMENTS

     The Company  entered into  employment  agreements  with its Vice President,
Chief  Financial  Officer  and  Treasurer  and  its  Vice  President  and  Chief
Information Officer. See "-- Stock Plans" and "Certain Transactions."


OPTION/SAR GRANTS IN LAST FISCAL YEAR

     The following table summarizes certain  information with respect to Company
stock  options  granted to the Named  Executives  during  the fiscal  year ended
December 31, 1997.
    


                                       37
<PAGE>


   
<TABLE>
<CAPTION>
                                                          INDIVIDUAL GRANTS
                              -------------------------------------------------------------------------
                                                PERCENT OFTOTAL
                                 NUMBER OF       OPTIONS/SARS
                                SECURITIES        GRANTED TO        EXERCISE      MARKET
                                UNDERLYING         EMPLOYEES        OR BASE      PRICE ON
                               OPTIONS/SARS        IN FISCAL       PRICE PER     DATE OF     EXPIRATION
            NAME                GRANTED(#)         YEAR 1997         SHARE        GRANT         DATE
- ---------------------------   --------------   ----------------   -----------   ---------   -----------
<S>                           <C>              <C>                <C>           <C>         <C>
Jeffrey S. Tauber .........           --                --              --           --            --
Linda Wiatrowski ..........       49,570              29.8%         $ 3.00       $ 3.00       9/10/04
</TABLE>
    

AGGREGATED  OPTION/SAR  EXERCISES  IN  LAST  FISCAL  YEAR  AND  FISCAL  YEAR-END
OPTION/SAR VALUES

   
     The following table shows the number of shares covered by both  exercisable
and  unexercisable  stock  options  as of fiscal  year-end,  and the  values for
exercisable and unexercisable  options. No Named Executive exercised any Company
stock options during 1997.
    

   
<TABLE>
<CAPTION>
                              NUMBER OF SECURITIES UNDERLYING          VALUE OF
                                  UNEXERCISED OPTIONS AT         IN-THE-MONEY OPTIONS
                                     DECEMBER 31, 1997           AT DECEMBER 31, 1997
                              -------------------------------   ---------------------
            NAME               EXERCISABLE     UNEXERCISABLE         EXERCISABLE
- ---------------------------   -------------   ---------------   ---------------------
<S>                           <C>             <C>               <C>
Jeffrey S. Tauber .........           --            --                       --
Linda Wiatrowski ..........      100,334            --                 $368,518
</TABLE>
    

STOCK PLANS

     The  Company  has  historically  utilized  stock  options  as  an  integral
component of its compensation program for directors,  officers and key employees
of the  Company.  The Company  believes  that stock  options  provide  long-term
incentives to such persons and encourage the ownership of the Common Stock.
   
     As of December 31, 1997, the Company had granted options  covering  273,634
shares of Common Stock having an average  exercise  price of $2.48 per share and
ranging  from  $1.67 to $3.00 per share to  executive  officers,  employees  and
consultants  of the  Company,  including  100,334  shares of Common Stock to Ms.
Wiatrowski,  60,917  shares of Common Stock to Ms.  Markus and 72,264  shares of
Common  Stock to Mr.  Montgomery.  Such  options are either fully vested or will
fully  vest by  September  1999.  Such  options  have a five to seven year term,
except  that in the event of the  termination  of the  employment  of the option
holder (i) for "cause," as defined in the option agreements,  the option holders
may exercise the options for a period of three months after such  termination if
the options are then vested, and (ii) for reasons other than "cause," the option
holder may  exercise  options at any time after  termination  if the options are
then vested.

     1998 Stock  Option  Plan.  In March  1998,  the Board of  Directors  of the
Company  adopted,  and in 1998, the  stockholders of the Company  approved,  the
Company's 1998 Stock Option Plan (the "1998 Option Plan").  The 1998 Option Plan
and the Directors' Plan (as hereinafter defined) are collectively referred to as
the "Stock  Option  Plans."  Under the 1998 Option  Plan,  stock  options may be
granted to directors,  executives,  other key employees and  consultants  of the
Company  and its  subsidiaries.  The  maximum  number of shares of Common  Stock
reserved for issuance under the 1998 Option Plan is 1,000,000 shares. Subject to
certain adjustments, options to acquire 65,000 and 64,000 shares of Common Stock
of the  Company  have been  granted  to Gary S.  Finkel  and  Francis  O'Connor,
respectively,  under the 1998 Option Plan,  at an exercise  price equal to $5.00
per share. Such options vest one third annually over three years and expire five
years from the date of grant. See "Certain Transactions."

     Options  granted under the 1998 Option Plan may be either  incentive  stock
options  which are  intended to satisfy the  requirements  of Section 422 of the
Internal  Revenue  Code,  or  options  that do not  qualify as  incentive  stock
options. Generally, options granted under the 1998 Option Plan vest ratably over
a  four-year  period on each  anniversary  of the date of grant.  At the Board's
discretion,  however,  options may be made exercisable at any other time or upon
the  occurrence of certain events or the  achievement  of certain  conditions or
performance  goals.  Options  granted under the 1998 Option Plan are exercisable
for a period not to exceed ten years from the date of grant,  except that upon a
participant's termination of employment for any reason, all vested options shall
expire upon the earlier of
    


                                       38
<PAGE>

   
three months following such  termination  date or expiration of the option,  and
any nonvested options shall be immediately  forfeited.  Pursuant to the terms of
the 1998 Option Plan,  the exercise  price of all  incentive  stock  options and
nonqualified  stock  options  granted  under the Plan shall not be less than the
fair market value of the Common Stock at the time of grant. If qualified options
are granted to a person owning more than 10% of the Company's Common Stock, then
the exercise price of such options shall be no less than 110% of the fair market
value per share of Common Stock at the time of grant.  In the event of a "change
of  control"  of the  Company  (as  defined  in the  1998  Option  Plan)  or the
termination  of  a  participant's   employment  other  than  for  cause,  death,
disability or voluntary  departure,  the Board may provide that  unvested  stock
options  previously  granted  shall be  immediately  exercisable  and that  such
options,  if not exercised by a prescribed date,  shall terminate.  The Board of
Directors  may amend the 1998 Option Plan at any time,  except that  stockholder
approval is required for certain amendments to the extent it is required by law,
agreement or the rules of any exchange upon which the Common Stock is listed.

     Directors'  Stock Option Plan.  In March 1998,  the Board  adopted and in ,
1998 the stockholders of the Company approved,  the 1998 Directors' Stock Option
Plan (the  "Directors'  Plan")  pursuant  to which  each  member of the Board of
Directors who is not an employee of the Company who is elected or continues as a
member of the Board of  Directors  is  entitled to receive  annually  options to
purchase  3,000 shares of Common Stock at an exercise price equal to fair market
value on the date of grant. A Compensation  Committee administers the Directors'
Plan; however,  it cannot direct the number,  timing or price of options granted
to eligible recipients thereunder.

     Each  option  grant  under  the  Directors'  Plan  vests  after  the  first
anniversary of the date of grant and expires three years thereafter.  The number
of shares of Common  Stock  related to awards  that  expire  unexercised  or are
forfeited,  surrendered,  terminated or canceled are available for future awards
under the Directors'  Plan. If a director's  service on the Board terminates for
any reason  other  than  death,  all vested  options  may be  exercised  by such
director  until  the  expiration  date of the  option  grant.  In the event of a
director's  death,  any options  which such director was entitled to exercise on
the date immediately preceding his or her death may be exercised by a transferee
of such  director  for the  six-month  period  after the date of the  director's
death;  provided that such options may not be exercised  after their  expiration
date. In the case of a director who represents an  institutional  investor which
is entitled to the  compensation  paid by the Company to such  director,  option
grants shall be made directly to the institutional investor on whose behalf such
director serves on the Board.
    

     The maximum  number of shares of Common Stock  reserved for issuance  under
the  Directors'  Plan is 70,000  shares.  No options have been granted under the
Directors' Plan.


                             CERTAIN TRANSACTIONS

   
     In  November  1994,  Jeffrey S.  Tauber  and Jane S.  Tauber  purchased  an
aggregate of 1,702,407 shares of Common Stock for $200,000.

     In  January  1995,  Jeffrey  S.  Tauber  and Jane S.  Tauber  purchased  an
aggregate of 1,044,848 shares of Common Stock for $139,442.

     In February 1995,  Donald J. Weiss purchased 179,169 shares of Common Stock
for $150,000.

     In December 1995,  Genesis Direct L.L.C.  purchased 59,723 shares of Common
Stock for $100,000.

     In October 1996,  Trustees of General  Electric  Pension Trust,  Leonard J.
Fassler,  Gerald A. Poch and  Porridge  Partners II  purchased  an  aggregate of
497,347 shares of Common Stock for $1,000,000.

     In June 1997,  Jeffrey  S.  Tauber,  Jane S.  Tauber,  Trustees  of General
Electric  Pension Trust,  Gerald A. Poch,  Leonard J. Fassler,  Big Wave, NV and
Cairnton  Partnership  purchased an aggregate of 516,506  shares of Common Stock
for $1,550,000.

     The Trustees of General  Electric Pension Trust loaned the Company $500,000
at an  interest  rate of 15% per  annum.  The  proceeds  of the loan  are  being
utilized by the Company for working capital purposes.  Jeffrey S. Tauber pledged
172,500 of his shares of Common  Stock as  security  for the loan.  The  Company
intends to repay the principal  and accrued  interest on the loan with a portion
of the  proceeds  of  this  Offering.  See  "Use  of  Proceeds"  and  "Principal
Stockholders."
    


                                       39
<PAGE>
<PAGE>

   
     In January  1998 and February  1998,  the Company  entered into  employment
agreements  with Gary S.  Finkel  to serve as Vice  President,  Chief  Financial
Officer and Treasurer and with Francis  O'Connor to serve as Vice  President and
Chief Information Officer of the Company, respectively.  Both agreements are for
a term of one year, with automatic annual renewal  thereafter  unless terminated
by either party at least 60 days prior to the end of the term of the  agreement.
Pursuant to the terms of the  agreements,  both Mr. Finkel and Mr.  O'Connor are
required  to devote  their  full time,  efforts,  skills  and  attention  to the
Company's business and affairs.  Mr. Finkel and Mr. O'Connor will receive a base
salary of $120,000 and $96,000 per annum, respectively,  which salaries shall be
increased to $140,000 and  $125,000 per annum,  respectively,  if, and as of the
date, the Offering is consummated.  Subject to certain  adjustments,  Mr. Finkel
and Mr.  O'Connor have been granted options to purchase 65,000 and 64,000 shares
of Common Stock, respectively,  at an exercise price of $5.00 per share. Each of
Mr.  Finkel's  and  Mr.  O'Connor's   employment   agreement   contains  certain
confidentiality and non-competition provisions.

     For options granted to other executive officers see "Management."

     The  Board of  Directors  has  adopted a policy,  which  will be  effective
simultaneously  with the  completion  of this  Offering,  to provide that future
transactions  between  the  Company  and  its  officers,   directors  and  other
affiliates  must (i) be  approved  by a majority  of the members of the Board of
Directors  and by a  majority  of the  disinterested  members  of the  Board  of
Directors,  (ii) be on terms no less  favorable  to the  Company  than  could be
obtained  from  unaffiliated  third  parties and (iii) be for bona fide business
purposes only.
    


                                       40
<PAGE>

                            PRINCIPAL STOCKHOLDERS

   
     The  table  below  sets  forth  certain  information  regarding  beneficial
ownership  of  Common  Stock  held by (i) each  director  and each of the  Named
Executives  who own shares of Common  Stock,  (ii) all  directors  and executive
officers of the Company as a group and (iii) each person known by the Company to
own  beneficially  more than 5% of the Common Stock.  Each  individual or entity
named has sole  investment  and voting  power  with  respect to shares of Common
Stock beneficially owned by them, except where otherwise noted.
    



   
<TABLE>
<CAPTION>
                                                                                   PERCENTAGE
                                                                SHARES       BENEFICIALLY OWNED(1)
                                                          BENEFICIALLY OWNED ---------------------
                                                             IMMEDIATELY       BEFORE     AFTER
                                                           BEFORE OFFERING    OFFERING   OFFERING
                                                         ------------------- ---------- ---------
<S>                                                      <C>                 <C>        <C>
Jeffrey S. Tauber(1) ...................................      2,763,878          69.1%     43.9%
The Jeffrey S. Tauber Grantor Retained Annuity Trust(2)         522,424          13.1       8.3
Jane S. Tauber(3) ......................................      2,763,878          69.1      43.9
The Jane S. Tauber Grantor Retained Annuity Trust(4) ...        522,424          13.1       8.3
Trustees of General Electric Pension Trust .............        531,022          13.3       8.4
Linda Wiatrowski(5) ....................................        100,334           2.4       1.6
Michael Kempner ........................................             --            --        --
Warren Struhl(6) .......................................             --            --        --
All Directors and Executive Officers as a Group (8) Per-
 sons)(7): .............................................      2,997,407          70.8      45.9
</TABLE>
    

   
(1) Includes  522,424  shares of Common Stock held in the name of The Jeffrey S.
    Tauber  Grantor  Retained  Annuity  Trust,  with Kevin S. Miller and Jane S.
    Tauber as trustees, and 1,381,939 shares of Common Stock held in the name of
    Jeffrey S. Tauber's wife, Jane Tauber,  including 522,424 shares held in the
    name of The Jane S. Tauber Grantor  Retained  Annuity  Trust,  with Kevin S.
    Miller and  Jeffrey S.  Tauber as  trustees.  Jeffrey  S.  Tauber  disclaims
    beneficial  ownership  of all of the shares  held in the name of the Jane S.
    Tauber Grantor Retained Annuity Trust.  Jeffrey S. Tauber has pledged to the
    Trustees of General Electric Pension Trust 172,500 shares of Common Stock to
    secure the  Company's  repayment of  principal  and interest on the $500,000
    loan from the Trustees of General Electric Pension Trust to the Company. See
    "Use of  Proceeds,"  "Management's  Discussion  and  Analysis  of  Financial
    Condition and Results of Operations" and "Certain Transactions."
     

(2) All shares owned by The Jeffrey S. Tauber Grantor Retained Annuity Trust are
    included in the  beneficial  ownership  of Jeffrey S.  Tauber,  as explained
    above.

(3) Includes  522,424  shares  of Common  Stock  held in the name of The Jane S.
    Tauber Grantor Retained  Annuity Trust,  with Kevin S. Miller and Jeffrey S.
    Tauber as trustees, and 1,381,939 shares of Common Stock held in the name of
    Jeffrey S. Tauber,  Jane S. Tauber's husband,  including 522,424 shares held
    in the name of The Jeffrey S. Tauber  Grantor  Retained  Annuity  Trust with
    Kevin S. Miller and Jane S.  Tauber as  trustees.  Jane S. Tauber  disclaims
    beneficial ownership of all of the shares held in the name of the Jeffrey S.
    Tauber Grantor Retained Annuity Trust.

(4) All shares owned by The Jane S. Tauber  Grantor  Retained  Annuity Trust are
    included in the beneficial ownership of Jane S. Tauber, as explained above.

(5) Represents fully vested stock options.

(6) Does not include 59,723 shares of Common Stock owned by Genesis Direct, Inc.
    Warren Struhl is a director of Genesis Direct, Inc. and owns less than a 10%
    interest in such company.

(7) Includes  233,515  shares of Common Stock issuable upon exercise of options,
    of which 233,515 are currently exercisable.  There are no additional options
    which  will  become  exercisable  within  60  days  after  the  date of this
    Prospectus.

    


                                       41
<PAGE>

                         DESCRIPTION OF CAPITAL STOCK

   
    The  Company's  authorized  capital stock  consists of 25,000,000  shares of
Common  Stock,  par value $.001 per share,  and  5,000,000  shares of  Preferred
Stock.  Immediately prior to the consummation of this Offering,  the Company had
outstanding  4,000,000  shares of Common Stock and no shares of Preferred  Stock
outstanding.  Immediately prior to the consummation of this Offering, there were
13 holders of record of Common Stock. The following  summary  description of the
capital  stock of the Company is  qualified  in its entirety by reference to the
Certificate of Incorporation and By-Laws.
    


COMMON STOCK

   
    Following  this  Offering,   6,300,000   shares  of  Common  Stock  will  be
outstanding.  All of the issued and outstanding  shares of Common Stock are, and
upon the  completion  of this  Offering  the  2,300,000  shares of Common  Stock
offered hereby will be, fully paid and non-assessable.  Each holder of shares of
Common  Stock is entitled to one vote per share on all matters to be voted on by
stockholders  generally,  including  the  election  of  directors.  There are no
cumulative voting rights.  The holders of Common Stock are entitled to dividends
and other  distributions  as may be  declared  from time to time by the Board of
Directors  out of  funds  legally  available  therefor,  if any.  See  "Dividend
Policy." Upon the  liquidation,  dissolution  or winding up of the Company,  the
holders of shares of Common  Stock  would be  entitled  to share  ratably in the
distribution of all of the Company's assets remaining available for distribution
after  satisfaction  of all its  liabilities  and the payment of the liquidation
preference of any outstanding Preferred Stock as described below. The holders of
Common Stock have no preemptive or other subscription  rights to purchase shares
of stock of the Company,  nor are such  holders  entitled to the benefits of any
redemption or sinking fund provisions.
    


PREFERRED STOCK

    The Certificate of Incorporation authorizes the Board of Directors to create
and issue one or more series of  Preferred  Stock and  determine  the rights and
preferences  of each  series,  to the extent  permitted  by the  Certificate  of
Incorporation and applicable law. Among other rights, the Board of Directors may
determine, without the further vote or action by the Company's stockholders, (i)
the number of shares constituting the series and the distinctive  designation of
the series; (b) the dividend rate on the shares of the series, whether dividends
will be cumulative, and if so, from which date or dates, and the relative rights
of  priority,  if any, of payment of  dividends  on shares of the series;  (iii)
whether the series shall have voting  rights,  in addition to the voting  rights
provided by law and, if so, the terms of such voting  rights;  (iv)  whether the
series shall have conversion privileges, and, if so, the terms and conditions of
such  conversion,  including  provision for adjustment of the conversion rate in
such events as the Board of Directors  shall  determine;  (v) whether or not the
shares of that series shall be redeemable or exchangeable, and, if so, the terms
and conditions of such redemption or exchange, as the case may be, including the
date or dates upon or after which they shall be redeemable or  exchangeable,  as
the case may be, and the amount per share payable in case of  redemption,  which
amount may vary under different  conditions and at different  redemption  dates;
(vi) whether the series shall have a sinking fund for the redemption or purchase
of shares of that series and, if so, the terms and amount of such sinking  fund;
and (vii) the rights of the shares of the  series in the event of  voluntary  or
involuntary  liquidation,  dissolution  or  winding  up of the  Company  and the
relative rights or priority,  if any, of payment of shares of the series. Except
for any  difference  so  provided by the Board of  Directors,  the shares of all
series of  Preferred  Stock will rank on a parity with respect to the payment of
dividends  and to the  distribution  of assets upon  liquidation.  Although  the
Company has no present  plans to issue any shares of Preferred  Stock  following
the consummation of this offering, the issuance of shares of Preferred Stock, or
the issuance of rights to purchase such shares, may have the effect of delaying,
deterring  or  preventing  a change of control of the Company or an  unsolicited
acquisition proposal. See "Risk Factors -- Anti-Takeover Provisions."


REGISTRATION RIGHTS

   
    Trustees of General  Electric Pension Trust,  Leonard J. Fassler,  Gerald A.
Poch and Porridge  Partners II, the holders of an aggregate of 663,930 shares of
the Common Stock  (collectively,  the  "Registration  Rights Holders") have been
granted by the Company certain demand and piggyback registration
    


                                       42
<PAGE>

   
rights.  Subject to  certain  conditions,  including  the terms of the "lock up"
arrangement,  a majority in interest of the Registration Rights Holders have the
right at any time on or after six months from the date of the this Prospectus to
cause the Company to register certain holdings of Common Stock (the "Registrable
Securities")  under the Securities  Act. The Company is obligated to effect only
one such demand registration. The Registration Rights Holders are also entitled,
if the Company  decides to file a  registration  statement  covering  any of its
securities under the Securities Act (with the exception of an offering  pursuant
to a  registration  statement on Form S-8 or S-4 or an offering of securities in
connection  with an exchange  offer or an offering of  securities  solely to the
Company's existing stockholders or a registration  statement filed in connection
with an initial public  offering by the Company),  to receive  written notice of
such a proposed filing at least 30 days before the  anticipated  filing date and
to require the  Company to use its  reasonable  commercial  efforts to include a
requested  amount of their  Registrable  Securities in the Company's  registered
offering,  subject to reduction if the Company or managing  underwriters for the
offering  determines  that the inclusion of such  Registrable  Securities  would
interfere  with  the  successful  marketing  of  the  offering.   The  Company's
obligation to register the  Registrable  Securities  ceases when such securities
have been effectively registered under the Securities Act and have been disposed
of pursuant to an effective  registration  statement  covering such  Registrable
Securities,  when such securities are distributed to the public pursuant to Rule
144 of the  Securities  Act, or when such  securities may be sold or transferred
pursuant  to Rule  144(k) (or any  similar  provision  then in force)  under the
Securities Act. The Company is required to bear all registration expenses (other
than underwriting  discounts and commissions and fees, and certain fees) and has
agreed to  indemnify  the  Registration  Rights  Holders  against,  and  provide
contribution  with respect to, certain  liabilities  under the Securities Act in
connection with the registrations.
    

ANTI-TAKEOVER EFFECTS OF DELAWARE LAW

    The  Company is subject to Section  203 of the  Delaware  GCL.  In  general,
subject to certain exceptions, Section 203 prohibits a Delaware corporation from
engaging in a "business  combination"  with an  "interested  stockholder"  for a
period  of three  years  following  the date  that  such  stockholder  became an
interested stockholder,  unless (i) prior to such date the board of directors of
the corporation approved either the business combination or the transaction that
resulted in the stockholder  becoming an interested  stockholder,  (ii) upon the
consummation  of the transaction  that resulted in the  stockholder  becoming an
interested stockholder,  the interested stockholder owned at least 85 percent of
the voting  stock of the  corporation  outstanding  at the time the  transaction
commenced   (excluding  for  purposes  of  determining   the  number  of  shares
outstanding  those owned by (x) persons who are  directors and also officers and
(y) employee stock plans in which employee participants do not have the right to
determine  confidentially  whether  shares  held  subject  to the  plan  will be
tendered in a tender or exchange  offer) or (iii) on or  subsequent to such date
the business combination is approved by the board of directors and authorized at
an annual or special meeting of stockholders, and not by written consent, by the
affirmative  vote of at least 66 2/3  percent of the  outstanding  voting  stock
which  is not  owned  by the  interested  stockholder.  Section  203  defines  a
"business combination" to include certain mergers,  consolidations,  asset sales
and stock  issuances  and certain  other  transactions  resulting in a financial
benefit to an  "interested  stockholder."  In  addition,  Section 203 defines an
"interested  stockholder" to include any entity or person beneficially owning 15
percent  or more of the  outstanding  voting  stock of the  corporation  and any
entity or person affiliated with such an entity or person.

THE NASDAQ SMALLCAP MARKET LISTING

    The  Company  has  applied  for  listing of the  Common  Stock on The Nasdaq
SmallCap Market under the trading symbol "CYSP."

TRANSFER AGENT AND REGISTRAR

    The transfer  agent and  registrar  for the Common  Stock is American  Stock
Transfer & Trust Company.


                        SHARES ELIGIBLE FOR FUTURE SALE

   
    Immediately  following  this  Offering,  there will be  6,300,000  shares of
Common Stock issued and outstanding  (assuming the Underwriters'  over-allotment
option is not exercised).  Of such shares,  the 2,300,000 shares of Common Stock
to be sold in this Offering will be immediately eligible for sale in the
    


                                       43
<PAGE>

   
public market, except for any of such shares owned at any time by an "affiliate"
of the Company  within the  meaning of Rule 144 under the  Securities  Act.  The
remaining  4,000,000 issued and outstanding  shares are "restricted  securities"
within  the  meaning  of Rule  144 and may not be  publicly  resold,  except  in
compliance with the registration  requirements of the Securities Act or pursuant
to an exemption from registration, including that provided by Rule 144.
    

    In  general,  under  Rule  144,  a  person  (or  persons  whose  shares  are
aggregated) who has beneficially owned "restricted  securities" for at least one
year,  including  a person who may be deemed an  affiliate  of the  Company,  is
entitled  to sell  within  any  three-month  period a number of shares of Common
Stock that does not exceed the greater of 1% of the  then-outstanding  shares of
Common  Stock of the Company,  or the average  weekly  trading  volume of Common
Stock on The Nasdaq SmallCap Market during the four calendar weeks preceding the
date on which notice of the sale is filed with the Commission.  Sales under Rule
144 are subject to certain  restrictions  relating to manner of sale, notice and
the availability of current public  information about the Company.  A person who
is not an  "affiliate" of the Company at any time during the 90 days preceding a
sale and who has  beneficially  owned  shares  for at least two  years  would be
entitled to sell such shares  immediately  following  this  offering  under Rule
144(k) without regard to the volume  limitations,  manner of sale  provisions or
notice or other requirements of Rule 144. In addition, any employee, director or
officer of, or consultant to, the Company who purchased his shares pursuant to a
written  compensatory  plan or  contract  may be  entitled to rely on the resale
provisions  of Rule 701,  which  permits  non-affiliates  to sell their Rule 701
shares without  having to comply with the public  information,  holding  period,
volume  limitation or notice  provisions of Rule 144, and permits  affiliates to
sell their  Rule 701 shares  without  having to comply  with Rule 144's  holding
period  restrictions,  in each case  commencing  90 days  after the date of this
Prospectus.

   
    The Company and all of its  stockholders  and current  option  holders  have
agreed to a "lock-up"  arrangement under which such stockholders will not offer,
sell or contract to sell,  or otherwise  dispose of, or announce an offering of,
any shares of Common  Stock,  or rights to acquire  the same,  without the prior
written consent of the Underwriters, subject to certain exceptions, for a period
of a maximum of one year after the date of this Prospectus.  After the "lock-up"
period  278,777 shares of Common Stock held by  non-affiliates  will be saleable
pursuant to Rule 144(k) and  3,721,223  shares of Common  Stock will be saleable
pursuant to Rule 144. The Company also granted options  covering  402,634 shares
of Common Stock prior to this Offering. The shares of Common Stock issuable upon
exercise of such options will be saleable under Rule 701.

    Certain  stockholders  of the  Company  are  entitled  to  both  demand  and
piggyback  registration  rights with respect to 663,930  shares of Common Stock.
After the expiration of the one year period, such holders may choose to exercise
their demand registration rights, which could result in a large number of shares
being  sold  in  the  public  market.  See  "Description  of  Capital  Stock  --
Registration Rights."

    Upon completion of the Offering,  the Company will issue to the Underwriters
the Underwriters'  Warrants.  The Underwriters' Warrants require that the Common
Stock for which such Underwriters' Warrants are exercisable be registered within
one year from the date of this Prospectus. See "Underwriting."
    

    Prior to the date of this  Prospectus,  there has been no public  market for
the Common Stock.  Trading of the Common Stock on The Nasdaq  SmallCap Market is
expected to commence on the date of this  Prospectus.  No prediction can be made
as to the effect,  if any, that future sales of shares,  or the  availability of
shares  for future  sale,  will have on the  market  price of the  Common  Stock
prevailing from time to time.  Sales of substantial  amounts of Common Stock, or
the  perception  that  such  sales  could  occur,  could  adversely  affect  the
prevailing  market  price of the  Common  Stock.  See  "Risk  Factors  -- Shares
Eligible for Future Sale; Registration Rights."


                                 UNDERWRITING

   
    Subject to the terms and conditions set forth in an  underwriting  agreement
(the  "Underwriting  Agreement"),   the  Company  has  agreed  to  sell  to  the
Underwriters,  and the Underwriters have agreed to purchase the 2,300,000 shares
of Common Stock offered hereby. In the Underwriting Agreement,  the Underwriters
have agreed,  subject to the terms and conditions set forth therein, to purchase
all  2,300,000  shares of Common  Stock  offered  hereby if any such  shares are
purchased.
    


                                       44
<PAGE>

   
    The  Underwriters  propose  initially  to offer the  shares of Common  Stock
offered hereby to the public at the public offering price per share set forth on
the cover page of this  Prospectus  and to certain  dealers at such price less a
concession not in excess of $____ per share.  The  Underwriters  may allow,  and
such dealers may  reallow,  a discount not in excess of $____ per share on sales
to certain other dealers. After the Offering, the offering price, discount price
and reallowance may be changed by the Underwriters.

    The Company has granted the  Underwriters  an option  which may be exercised
within  30 days  after  the  date  of  this  Prospectus,  to  purchase  up to an
additional 345,000 shares of Common Stock to cover  over-allotments,  if any, at
the initial public offering price, less the underwriting discount.


    The Company has agreed to indemnify the  Underwriters  against certain civil
liabilities, including liabilities under the Securities Act, or to contribute to
payments the Underwriters may be required to make in respect thereof.


    Upon completion of this Offering, the Company will sell to the Underwriters,
for their own accounts,  the Underwriters'  Warrants covering an aggregate of up
to 230,000  shares of Common Stock  exercisable  at a price equal to 110% of the
initial  public  offering price set forth on the cover of this  Prospectus.  The
Underwriters will pay a price of $0.01 per warrant.  The Underwriters'  Warrants
may be  exercised  as to all or any  lesser  number of  shares  of Common  Stock
commencing on the first anniversary of the date of this Offering until the fifth
anniversary  of the date of this Offering and require that the Company  register
the Common Stock for which such  Underwriters'  Warrants are exercisable  within
one year from the date of this Prospectus.  The  Underwriters'  Warrants are not
transferable  by the warrant  holders other than to officers and partners of the
Underwriters. The exercise price of the Underwriters' Warrants and the number of
shares of Common Stock for which such Underwriters' Warrants are exercisable are
subject to adjustment to protect the warrant holders against dilution in certain
events.


    The Company, and all of its directors,  officers,  existing stockholders and
option holders have agreed to a "lock-up"  arrangement  under which they may not
offer,  sell,  contract  to sell,  pledge  or  otherwise  dispose  of, or file a
registration  statement  with the  Commission  in respect  of, or  establish  or
increase a put  position  within the meaning of Section 16 of the  Exchange  Act
with  respect to any shares of capital  stock of the  Company or any  securities
convertible  into or exercisable  or  exchangeable  for such capital  stock,  or
publicly announce an intention to effect any such transaction  without the prior
written consent of the  Underwriters  for a period of one year after the date of
this Prospectus, subject to certain exceptions.


    In connection with the Offering, the Underwriters may engage in transactions
that  stabilize,  maintain or  otherwise  affect the market  price of the Common
Stock.  Such  transactions may include  stabilization  transactions  effected in
accordance  with Rule 104 of  Regulation M under the Exchange  Act,  pursuant to
which the Underwriters may bid for, or purchase, Common Stock for the purpose of
stabilizing the market price. The Underwriters  also may create a short position
by  selling  more  Common  Stock  in  connection  with the  Offering  than it is
committed  to purchase  from the Company,  and in such case may purchase  Common
Stock in the open market following completion of this Offering to cover all or a
portion  of such  short  position.  In  addition,  the  Underwriters  may impose
"penalty  bids"  whereby  it may  reclaim  from a dealer  participating  in this
Offering,  the  selling  concession  with  respect to the  Common  Stock that it
distributed in this Offering, but subsequently purchased for the accounts of the
Underwriters  in the open  market.  Any of the  transactions  described  in this
paragraph  may result in the  maintenance  of the price of the Common Stock at a
level above that which might otherwise  prevail in the open market.  None of the
transactions  described  in  this  paragraph  is  required,  and,  if  they  are
undertaken, they may be discontinued at any time.


    The  Underwriters  have  informed  the  Company  that they do not  intend to
confirm sales to any account over which they exercise discretionary authority.


    Prior to this Offering, there has been no market for the Common Stock of the
Company.  Accordingly,  the initial  public  offering price for the Common Stock
will be  determined  by  negotiation  between the Company and the  Underwriters.
Among the factors  considered in determining  the initial public  offering price
were the  Company's  record  of  operations,  the  Company's  current  financial
condition, its
    


                                       45
<PAGE>

future prospects,  the state of the markets for its services,  the experience of
management,  the economics of the industry in general,  the general condition of
the equity securities market and the demand for similar  securities of companies
considered comparable to the Company.

   
    Robert  Matluck,  Chief  Operating  Officer and a Managing  Director of C.E.
Unterberg,  Towbin,  is expected to be named a director of the Company following
the Offering.
    


                                 LEGAL MATTERS

   
    The  validity of the  issuance of the Common  Stock  offered  hereby will be
passed upon for the Company by Rubin Baum Levin  Constant & Friedman,  New York,
New York.  Certain  legal  matters will be passed upon for the  Underwriters  by
Cravath, Swaine & Moore, New York, New York.
    


                                    EXPERTS

   
    The consolidated financial statements of the Company as of December 31, 1996
and 1997, and for the years ended December 31, 1995, 1996 and 1997,  included in
this Prospectus and elsewhere in the Registration Statement have been audited by
Arthur  Andersen  LLP,  independent  public  accountants,  as indicated in their
report with  respect  thereto,  and are  included  herein in  reliance  upon the
authority of said firm as experts in giving said reports.
    


                            ADDITIONAL INFORMATION

    The Company has filed with the Commission a  registration  statement on Form
S-1 (the "Registration Statement") under the Securities Act, with respect to the
shares of  Common  Stock  offered  hereby.  For the  purposes  hereof,  the term
"Registration  Statement" means the original Registration  Statement and any and
all amendments thereto.  This Prospectus does not contain all of the information
set forth in the Registration  Statement and the exhibits and schedules thereto.
For further  information  with  respect to the  Company  and such Common  Stock,
reference is hereby made to such Registration Statement,  which can be inspected
and copied at the public  reference  facilities  maintained by the Commission at
Judiciary Plaza, Room 1024, 450 Fifth Street, N.W., Washington,  D.C. 20549, and
at the Regional Offices of the Commission at Seven World Trade Center, New York,
New York  10048 and  Citicorp  Center,  500 West  Madison  Street,  Suite  1400,
Chicago,  Illinois 60661.  Copies of such material also can be obtained from the
Public Reference Section of the Commission, Washington, D.C. 20549 at prescribed
rates. In addition, the Company is required to file electronic versions of these
documents  with  the  Commission   through  the  Commission's   Electronic  Data
Gathering,  Analysis and Retrieval  (EDGAR) system.  The Commission  maintains a
website at  http://www.sec.gov  that  contains  reports,  proxy and  information
statements and other information  regarding registrants that file electronically
with the Commission.

    Statements  contained in this  Prospectus as to the contents of any contract
or other document to which reference is made are summaries of the material terms
of such  contracts or documents,  and in each instance  reference is made to the
copy of such contract or other document filed as an exhibit to the  Registration
Statement,  each  such  statement  being  qualified  in  all  respects  by  such
reference.

    The  Company  intends  to  furnish  its  stockholders  with  annual  reports
containing  financial  statements  audited by independent  accountants  and with
quarterly reports containing  updated summary financial  information for each of
the first three quarters of each fiscal year.


                                       46
<PAGE>

   
                 CYBERSHOP INTERNATIONAL, INC. AND SUBSIDIARY
                  INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
    



   
<TABLE>
<S>                                                                                      <C>
Report of Independent Public Accountants .............................................   F-2
Consolidated Balance Sheets as of December 31, 1996 and 1997 .........................   F-3
Consolidated Statements of Operations for the Years Ended December 31, 1995, 1996 and
 1997 ................................................................................   F-4
Consolidated Statements of Stockholders' Equity (Deficit) for the Years Ended December
 31, 1995, 1996 and 1997 .............................................................   F-5
Consolidated Statements of Cash Flows for the Years Ended December 31, 1995, 1996 and
 1997 ................................................................................   F-6
Notes to Consolidated Financial Statements ...........................................   F-7
</TABLE>
    


                                      F-1
<PAGE>

   
    The consolidated  financial statements included herein have been adjusted to
give effect to the expected contribution of the CyberShop L.L.C. members capital
interest  to  CyberShop  International,  Inc. in  exchange  for the  issuance of
4,000,000  shares of $.001 par value  common stock as described in Note 1 to the
consolidated financial statements.  CyberShop L.L.C. will then be a wholly owned
subsidiary  of  CyberShop  International,  Inc. We expect to be in a position to
render the following audit report upon the effectiveness of such events assuming
that from January 27, 1998 to the effective date of such events, no other events
will have occurred that would affect the  consolidated  financial  statements or
notes thereto.

                                          Arthur Andersen LLP

Roseland, New Jersey
January 27, 1998
    


                   REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS


TO CYBERSHOP INTERNATIONAL, INC.:

   
    We have audited the  accompanying  consolidated  balance sheets of CyberShop
International,  Inc. (a Delaware  Corporation) and subsidiary as of December 31,
1996 and 1997, and the related consolidated statements of operations, changes in
stockholders' equity (deficit) and cash flows for each of the three years in the
period ended December 31, 1997. These consolidated  financial statements are the
responsibility of the Company's management.  Our responsibility is to express an
opinion on these consolidated financial statements based on our audits.
    

    We conducted  our audits in  accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

   
    In our opinion,  the  consolidated  financial  statements  referred to above
present fairly, in all material  respects,  the financial  position of CyberShop
International,  Inc. and  subsidiary  as of December 31, 1996 and 1997,  and the
results of their  operations and their cash flows for each of the three years in
the period  ended  December  31,  1997 in  conformity  with  generally  accepted
accounting principles.
    


                                      F-2
<PAGE>

                 CYBERSHOP INTERNATIONAL, INC. AND SUBSIDIARY
                          CONSOLIDATED BALANCE SHEETS


   
<TABLE>
<CAPTION>
ASSETS                                                                            DECEMBER 31,
- ----------------------------------------------------------------------   -------------------------------
                                                                               1996             1997
                                                                         ---------------   -------------
<S>                                                                      <C>               <C>
Current assets:
 Cash and cash equivalents (Note 2) ..................................    $    509,727      $  787,171
 Accounts receivable, net of allowance for doubtful accounts of
   $10,000 as of December 31, 1996 and 1997 ..........................          39,260          66,163
 Inventories (Note 2) ................................................              --          30,700
                                                                          ------------      ----------
   Total current assets ..............................................         548,987         884,034
Property and equipment, net (Notes 1 and 3) ..........................         116,314         131,768
Other assets .........................................................           4,686         211,108
                                                                          ------------      ----------
   Total assets ......................................................    $    669,987      $1,226,910
                                                                          ============      ==========
 
LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)
- -----------------------------------------------------------------------
Current liabilities:
 Accounts payable ....................................................    $    148,096      $  739,267
 Accrued liabilities .................................................         102,399         324,220
 Deferred revenues ...................................................         147,000         135,000
 Current portion of capital lease obligations (Note 4) ...............           8,147          13,000
                                                                          ------------      ----------
   Total current liabilities .........................................         405,642       1,211,487
Long-term liabilities:
 Deferred rent .......................................................             899           4,899
 Capital lease obligations (Note 4) ..................................          12,049          15,196
                                                                          ------------      ----------
   Total long-term liabilities .......................................          12,948          20,095
                                                                          ------------      ----------
Commitments and contingencies (Note 4)
Stockholders' equity (deficit) (Note 1):
Members capital interest .............................................       1,589,443              --
Preferred stock, $.001 par value, 5,000,000 authorized; 0 shares is-
 sued and outstanding ................................................              --              --
Common stock, $.001, par value, 25,000,000 authorized; 4,000,000
 shares issued and outstanding .......................................              --           4,000
Additional paid-in capital ...........................................              --          (8,672)
Accumulated deficit ..................................................      (1,338,046)             --
                                                                          ------------      ----------
   Total stockholders' equity (deficit) ..............................         251,397          (4,672)
                                                                          ------------      ----------
   Total liabilities and stockholders' equity (deficit) ..............    $    669,987      $1,226,910
                                                                          ============      ==========
 
</TABLE>
    

   
The accompanying notes to consolidated financial statements are an integral
                   part of these consolidated balance sheets.
    

                                      F-3
<PAGE>

                 CYBERSHOP INTERNATIONAL, INC. AND SUBSIDIARY
                     CONSOLIDATED STATEMENTS OF OPERATIONS


   
<TABLE>
<CAPTION>
                                                      YEAR ENDED DECEMBER 31,
                                          -----------------------------------------------
                                               1995            1996             1997
                                          -------------   -------------   ---------------
<S>                                       <C>             <C>             <C>
Revenues (Note 2):
 Product sales ........................    $   18,670      $  272,560      $  1,284,489
 Set up fees ..........................       112,365         232,325           187,058
 Other revenues .......................         8,800           8,500            23,070
                                           ----------      ----------      ------------
   Total revenues .....................       139,835         513,385         1,494,617
Cost of revenues ......................        13,769         155,274           933,187
                                           ----------      ----------      ------------
   Gross profit .......................       126,066         358,111           561,430
Operating expenses ....................       772,744       1,011,257         2,389,773
                                           ----------      ----------      ------------
 Loss from operations .................      (646,678)       (653,146)       (1,828,343)
Other, net ............................         6,022           3,214            22,274
                                           ----------      ----------      ------------
 Net loss .............................    $ (640,656)     $ (649,932)     $ (1,806,069)
                                           ==========      ==========      ============
Pro forma net loss data
 (unaudited) (Notes 2 and 5):
 Net loss .............................    $ (640,656)     $ (649,932)     $ (1,806,069)
 Pro forma income tax benefit .........      (256,262)       (259,973)         (722,428)
                                           ----------      ----------      ------------
 Pro forma net loss ...................    $ (384,394)     $ (389,959)     $ (1,083,641)
                                           ==========      ==========      ============
Pro forma net loss
 per common share (unaudited) (Note 2):
 Basic ................................    $    (0.11)     $    (0.11)     $      (0.27)
                                           ==========      ==========      ============
 Diluted ..............................    $    (0.11)     $    (0.10)     $      (0.26)
                                           ==========      ==========      ============
 
Pro forma weighted average
 common shares outstanding (Note 2):
 Basic ................................     3,472,614       3,696,197         4,083,174
 Diluted ..............................     3,472,614       3,760,746         4,160,363
 
</TABLE>
    

The accompanying notes to consolidated financial statements are an integral
                     part of these consolidated statements.

                                      F-4
<PAGE>

   
                 CYBERSHOP INTERNATIONAL, INC. AND SUBSIDIARY
     CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY (DEFICIT)
    


   
<TABLE>
<CAPTION>
                                                                               MEMBERS      ADDITIONAL
                                                                   COMMON      CAPITAL       PAID-IN     ACCUMULATED
                                                                    STOCK      INTEREST      CAPITAL       DEFICIT
                                                                  -------- --------------- ----------- ---------------
<S>                                                               <C>      <C>             <C>         <C>
Balance as of December 31, 1994 .................................  $   --   $    200,000    $     --    $    (47,458)
 Issuance of members capital interest ...........................      --        389,443          --              --
 Net loss .......................................................      --             --          --        (640,656)
                                                                   ------   ------------    --------    ------------
Balance as of December 31, 1995 .................................      --        589,443          --        (688,114)
 Issuance of members capital interest ...........................      --      1,000,000          --              --
 Net loss .......................................................      --             --          --        (649,932)
                                                                   ------   ------------    --------    ------------
Balance as of December 31, 1996 .................................      --      1,589,443          --      (1,338,046)
 Issuance of members capital interest ...........................      --      1,550,000          --              --
 Net loss .......................................................      --             --          --      (1,806,069)
 Contribution of members capital interest in exchange for the
   issuance of 4,000,000 shares of common stock (Note 1). .......   4,000     (3,139,443)     (8,672)      3,144,115
                                                                   ------   ------------    --------    ------------
Balance as of December 31, 1997 .................................  $4,000   $         --    $ (8,672)   $         --
                                                                   ======   ============    ========    ============
</TABLE>
    

The accompanying notes to consolidated financial statements are an integral
                     part of these consolidated statements.

                                      F-5
<PAGE>

                 CYBERSHOP INTERNATIONAL, INC. AND SUBSIDIARY
                     CONSOLIDATED STATEMENTS OF CASH FLOWS


   
<TABLE>
<CAPTION>
                                                                                       YEAR ENDED DECEMBER 31,
                                                                          --------------------------------------------------
                                                                               1995             1996              1997
                                                                          --------------   --------------   ----------------
<S>                                                                       <C>              <C>              <C>
Cash flows from operating activities:
 Net loss .............................................................     $ (640,656)      $ (649,932)      $ (1,806,069)
 
 Adjustments to reconcile net loss to net cash used in operating activ-
  ities:
  Depreciation ........................................................         42,503           55,617             89,000
  Increase (decrease) in cash from changes in:
   Accounts receivable, net ...........................................       (138,209)          98,949            (26,903)
   Inventories ........................................................             --               --            (30,700)
   Other assets .......................................................             --           (4,686)          (206,422)
   Accounts payable ...................................................        122,157           22,532            591,171
   Accrued liabilities ................................................            486          101,913            221,821
   Deferred revenues ..................................................        305,000         (158,000)           (12,000)
   Due to officer .....................................................        (38,815)              --                 --
   Deferred rent ......................................................             --              899              4,000
                                                                            ----------       ----------       ------------
 
     Net cash used in operating activities ............................       (347,534)        (532,708)        (1,176,102)
                                                                            ----------       ----------       ------------
 
Cash flows from investing activities:
 Purchases of property and equipment ..................................        (88,699)         (67,812)           (89,454)
                                                                            ----------       ----------       ------------
Cash flows from financing activities:
 Proceeds from the issuance of members capital interest ...............        389,443        1,000,000          1,550,000
 Proceeds from officer loan ...........................................             --          150,000                 --
 Repayment of officer loan ............................................             --         (150,000)                --
 Payments of capital lease obligations ................................             --             (440)            (7,000)
                                                                            ----------       ----------       ------------
 
     Net cash provided by financing activities ........................        389,443          999,560          1,543,000
                                                                            ----------       ----------       ------------
 
     Net increase (decrease) in cash ..................................        (46,790)         399,040            277,444
 
Cash and cash equivalents, beginning of period ........................        157,477          110,687            509,727
                                                                            ----------       ----------       ------------
Cash and cash equivalents, end of period ..............................     $  110,687       $  509,727       $    787,171
                                                                            ==========       ==========       ============
Supplemental cash flow information:
 Cash paid for interest ...............................................     $       --       $    1,220       $      4,000
                                                                            ==========       ==========       ============
 Assets acquired under capital lease obligations ......................     $       --       $   20,636       $     15,000
                                                                            ==========       ==========       ============
 
</TABLE>
    

The accompanying notes to consolidated financial statements are an integral
                     part of these consolidated statements.


                                      F-6

<PAGE>

                    CYBERSHOP INTERNATIONAL, INC.
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


   
(1) DESCRIPTION OF THE BUSINESS:

    CyberShop  L.L.C. was organized under the laws of the State of New Jersey as
an  L.L.C.  in  December  1994 and is a wholly  owned  subsidiary  of  CyberShop
International, Inc. ("the Company") (see Note 7).

    The Company is an online  retailer  that  offers  brand name  products  from
manufacturers  to customers  from the  Company's  web site on the World Wide Web
(the "Web") and from its store that resides on America Online ("AOL").

    Prior to  completion  of the Public  Offering  (See Note 7), the  members of
CyberShop L.L.C.  contributed all of their members capital interests in exchange
for  4,000,000  shares of common stock of the Company.  Both entities were under
common control, which resulted in the transaction being accounted for comparable
to a pooling of  interests.  This  contribution  resulted  in a transfer  of the
balances of members'  capital  interest and accumulated  deficit to common stock
and additional paid in capital at the time of the contribution.

    The Company is  proposing  an initial  public  offering  of up to  2,300,000
shares of Common  Stock.  Prospective  investors  should  consider,  among other
things,  the Company's history of losses,  its limited operating history and its
uncertainty of future  results.  For  additional  information on these and other
factors, see "Risk Factors."


(2) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:


     Use of Estimates in the Preparation of Financial Statements

    The  preparation  of  financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect the  reported  amounts of assets and  liabilities  and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements  and the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. Actual results could differ from those estimates.


     Principles of Consolidation
    

    The consolidated  financial  statements  include the accounts of the Company
and its wholly  owned  subsidiary.  All  significant  intercompany  accounts and
transactions have been eliminated.


   
     Revenue Recognition

    The Company has entered  into  contracts  with certain  vendors  whereby the
Company  will be paid a "set  up" fee for each  vendor  product  offered  by the
Company.  The Company  recognizes  the set up fee  revenue  over the term of the
vendor  agreement,  which  usually  ranges  from one to two years.  The  Company
recognizes  revenue on product sales when the goods are shipped to the customer.
Risk of loss passes to the Company upon shipment of products by the vendor,  and
the Company  bears the credit risk with  respect to product  sales.  The Company
records the  estimated  gross profit which will be lost due to current  period's
shipments  being  returned in future periods as a reduction of revenues and cost
of sales in the period of shipment.


     Frequent Buyer Program

    During the fourth quarter of 1997, the Company  implemented a frequent buyer
program.  This  program  allows  customers to earn  savings  certificates  to be
applied towards future purchases. These certificates are awarded based on points
earned from purchases.  The reserve for credits towards future  purchases is not
material as of December 31, 1997.


     Warranty Reserves

    Warranties on products offered by the Company are the  responsibility of the
manufacturers.  Accordingly,  no  warranty  reserve  has  been  recorded  in the
accompanying consolidated financial statements.
    


                                      F-7
<PAGE>

                         CYBERSHOP INTERNATIONAL, INC.
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
(2) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: - (CONTINUED)

   
     Cash and Cash Equivalents
    

    The Company  considers all short-term  marketable  equity  securities with a
maturity of three months or less to be cash equivalents.


   
     Inventories

    Inventories  are  stated at the  lower of cost  (determined  on a  first-in,
first-out basis) or market.

     Property and Equipment

    Property and equipment are recorded at cost.  Depreciation is computed using
the straight-line method over the assets' estimated useful lives.

     Deferred Offering Costs

    Included in other assets in the accompanying  consolidated balance sheets as
of  December  31,  1997 is  approximately  $196,000  related to  deferred  costs
associated  with the Company's  initial  public  offering (see Note 7). Upon the
completion of the initial pubic  offering,  these costs plus any other  offering
costs, will be reclassified to additional paid-in capital.

     Deferred Revenues

    Deferred revenues as of December 31, 1997 relates to payments from customers
for products not yet shipped and unamortized set up fee revenues.

     Income Taxes

    The  stockholders of CyberShop L.L.C. had elected to be treated as a limited
liability company for both Federal and state income tax purposes for all periods
presented.  The net loss for those  periods  will be included in the  individual
income tax returns of the stockholders (see Note 5).

    The Company uses the asset and  liability  method to calculate  deferred tax
assets and liabilities. Deferred taxes are recognized on the differences between
the  financial  reporting  and income tax basis of assets  and  liability  using
enacted tax rates.

     Long-Lived Assets

    During 1996,  the Company  adopted the  provisions of Statement of Financial
Accounting  Standards  No. 121 ("SFAS 121")  "Accounting  for the  Impairment of
Long-Lived Assets". SFAS 121 requires, among other things, that an entity review
its long-lived  assets and certain related  intangibles for impairment  whenever
events or changes in circumstances indicate that the carrying amount of an asset
may not be fully  recoverable.  As a result of its review,  the Company does not
believe that any impairment currently exists related to its long-lived assets.

     Stock Based Compensation
    

    The  Financial  Accounting  Standards  Board  has  issued  a  new  standard,
"Accounting for Stock-Based  Compensation"  ("SFAS 123"). SFAS 123 requires that
an entity  account  for  employee  stock  compensation  under a fair  value base
method.  However,  SFAS 123  also  allows  an  entity  to  continue  to  measure
compensation  cost for employee  stock-based  compensation  using the  intrinsic
value based method of accounting  prescribed by APB Opinion No. 25,  "Accounting
for Stock Issued to Employees"  ("Opinion 25"). Entities electing to remain with
the accounting under Opinion 25 are required to make


                                      F-8
<PAGE>

                         CYBERSHOP INTERNATIONAL, INC.
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
(2) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: - (CONTINUED)

pro forma  disclosures of net income and earnings per share as if the fair value
based method of  accounting  under SFAS 123 had been  applied.  The Company will
continue to account for employee  stock-based  compensation under Opinion 25 and
will make the pro forma disclosures required under SFAS 123.


   
     Pro Forma Net Loss Per Common Share

    Pro forma net loss per common share has been  computed by dividing pro forma
net loss by the pro forma number of common  shares  outstanding.  As required by
the Securities and Exchange  Commission rules, all warrants,  options and shares
issued within one year of the public  offering at less than the public  offering
price are assumed to be  outstanding  for each period  presented for purposes of
the per share  calculation.  Pro forma net loss  reflects  the tax effect of the
Company's  operating  losses  as if it  operated  as a C  Corporation  from  its
inception (see Note 5).

    SFAS 128,  "Earnings  per Share"  which is effective  for the period  ending
December 31, 1997,  establishes  new  standards  for  computing  and  presenting
earnings per share (EPS).  The new standard  requires the  presentation of basic
EPS and diluted EPS.  Basic EPS is  calculated by dividing  income  available to
common  shareholders  by the weighted  average  number of shares of common stock
outstanding  during the period.  Diluted EPS is  calculated  by dividing  income
available to common shareholders by the weighted average number of common shares
outstanding adjusted to reflect potentially dilutive securities.


(3) PROPERTY AND EQUIPMENT:


    

   
<TABLE>
<CAPTION>
                                                        1996            1997
                                                   -------------   -------------
<S>                                                <C>             <C>
       Office equipment and software ...........    $  191,637      $  279,693
       Furniture and fixtures ..................        24,990          41,388
                                                    ----------      ----------
                                                       216,627         321,081
       Less: Accumulated depreciation ..........      (100,313)       (189,313)
                                                    ----------      ----------
                                                    $  116,314      $  131,768
                                                    ==========      ==========
</TABLE>
    

   
(4) COMMITMENTS AND CONTINGENCIES:


     Capital Leases

    Included in property and equipment is certain office equipment under capital
leases which expire through  November 2001.  Future minimum lease payments as of
December 31, 1997 are as follows-
    


   
<TABLE>
<S>                                                               <C>
       1998 ...................................................    $ 14,344
       1999 ...................................................      14,154
       2000 ...................................................       3,130
       2001 ...................................................       2,478
                                                                   --------
       Total minimum lease payments ...........................      34,106
       Less- Amount representing interest .....................      (5,910)
                                                                   --------
       Present value of future minimum lease payments .........      28,196
       Less- Current portion ..................................      13,000
                                                                   --------
       Long-term portion of capital lease obligations .........    $ 15,196
                                                                   ========
</TABLE>
    

   
     Operating Leases

    In September  1996,  the Company  began leasing its main office space in New
York under a 10 year operating  lease that expires in August 2006. The following
are the minimum lease payments for the office and other  operating  leases as of
December 31, 1997.
    


                                      F-9
<PAGE>

                         CYBERSHOP INTERNATIONAL, INC.
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
(4) COMMITMENTS AND CONTINGENCIES: - (CONTINUED)


   
<TABLE>
<S>                           <C>
       1998 ...............    $ 40,248
       1999 ...............      41,561
       2000 ...............      41,692
       2001 ...............      36,932
       2002 ...............      38,409
       Thereafter .........    $154,254
 
</TABLE>
    

   
    Rent expense for the years ended  December 31, 1995,  1996 and 1997 amounted
to $0, $14,434 and $36,629, respectively.


     Marketing Agreements

    The Company  entered into marketing  agreements  with America  Online,  Inc.
("AOL")  pursuant to which AOL will market the products  offered by the Company.
Under the terms of such agreements,  the Company will pay a fee of approximately
$500,000  during  1998.  The  agreements  are  for  15  and  16  month  periods.
Accordingly,   the  Company  has  recognized   expenses  associated  with  these
agreements on a straight-line basis over the life of the agreements.


(5) INCOME TAXES:

    As  described  in  Note  2,  CyberShop  L.L.C.  previously  elected  limited
liability  company status under the provisions of the Internal Revenue Code (see
Note 1).

    The following unaudited pro forma information has been determined based upon
the provisions of SFAS No. 109,  "Accounting for Income Taxes". This information
reflects  the income tax benefit  that the Company  would have  incurred  had it
operated  as a C  Corporation  for  Federal  and  state  income  taxes  from its
inception,  without  contemplating  any  applicable  tax  laws  related  to  the
utilization  of net operating  losses.  Temporary  differences  have been deemed
immaterial.
    


   
<TABLE>
<CAPTION>
                                                              YEARS ENDED DECEMBER 31,
                                                  ------------------------------------------------
                                                       1995             1996             1997
                                                  --------------   --------------   --------------
<S>                                               <C>              <C>              <C>
Federal tax benefit at statutory rate .........     $ (217,823)      $ (220,977)      $ (614,064)
State income benefit net of Federal benefit .          (38,439)         (38,996)        (108,364)
                                                    ----------       ----------       ----------
                                                    $ (256,262)      $ (259,973)      $ (722,428)
                                                    ==========       ==========       ==========
</TABLE>
    

   
(6) STOCK OPTIONS:

    A summary of nonqualified stock options outstanding at December 31, 1996 and
1997 is presented in the table below-
    


   
<TABLE>
<CAPTION>
                                                                  WEIGHTED
                                                                  AVERAGE
                                                                  EXERCISE
                                                      SHARES       PRICE
                                                    ----------   ---------
<S>                                                 <C>          <C>
       Outstanding at January 1, 1996 ...........         --       $  --
       Granted ..................................    107,443        1.67
                                                     -------       -----
       Outstanding at December 31, 1996 .........    107,443        1.67
       Granted ..................................    166,191        3.00
                                                     -------       -----
       Outstanding at December 31, 1997 .........    273,634      $ 2.48
                                                     =======      ======
 
</TABLE>
    

   
    As of December 31,  1997,  there were 249,674  options  exerciseable  with a
weighted  average  exercise  price of $2.48.  The above  options  which were not
exercisable  at December 31, 1997 vest ratably over a two year period and expire
five years from the date of grant.
    


                                      F-10
<PAGE>

                         CYBERSHOP INTERNATIONAL, INC.
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
(6) STOCK OPTIONS: - (CONTINUED)

   
    Effective  January 1, 1996,  the Company  adopted the provisions of SFAS 123
"Accounting for Stock-Based  Compensation."  As permitted by the statement,  the
Company has elected to continue to account for  stock-based  compensation  using
the  intrinsic  value  method.   Accordingly,  no  compensation  cost  has  been
recognized  for stock  options  granted at or above market  value.  Had the fair
value method of accounting  been applied to the Company's  stock option  grants,
which requires  recognition of compensation cost ratably over the vesting period
of the underlying equity instruments,  the net loss would have been increased by
approximately $8,000 and $19,000 for the years ended December 31, 1996 and 1997,
respectively.  There  would  have  been no  effect on the pro forma net loss per
common share for each of these periods. This pro forma impact takes into account
options  granted since January 1, 1996 and is likely to increase in future years
as additional options are granted and amortized ratably over the vesting period.
The average fair value of options  granted  during the years ended  December 31,
1996 and 1997 was $0.21 and $0.36,  respectively.  The fair value was  estimated
using the  Black-Scholes  option  pricing  model based on the  weighted  average
market  price  of $1.67 in 1996  and  $3.00 in 1997 and the  following  weighted
average assumptions:  risk free interest rate of 6.5%, no volatility, no assumed
dividends and an expected life of two years.  There were no options  granted for
any periods prior to the year ended December 31, 1996.


(7) SUBSEQUENT EVENTS (UNAUDITED):


     Stock Option Plans

    The Company  adopted the 1998 Stock  Option  Plan (the "1998  Option  Plan",
subject to stockholders approval). Under the 1998 Option Plan, stock options may
be granted to directors,  executives, other key employees and consultants of the
Company  and its  subsidiary.  The  maximum  number of  shares  of common  stock
reserved for issuance under the 1998 Option Plan is 1,000,000 shares.

    The Company adopted the 1998 Directors'  Stock Option Plan (the  "Directors'
Plan", subject to stockholders approval).  Pursuant to the Directors' Plan, each
member of the Board of  Directors  who is not an  employee of the Company who is
elected  or  continues  as a member of the Board of  Directors  is  entitled  to
receive options to purchase 3,000 shares of common stock annually at an exercise
price equal to fair market value on the date of the grant. The maximum number of
shares of common stock reserved for issuance under the Directors' Plan is 70,000
shares.


     Employment Agreements

    In January and February 1998, the Company  entered into one year  employment
agreements  with its Vice President,  Chief Financial  Officer and Treasurer and
its Vice President and Chief Information Officer,  respectively.  The agreements
provide  for a base salary of  $140,000  and  $125,000  upon  completion  of the
Offering  referred to below  ($120,000  and $96,000  prior to  completion of the
Offering).


     Secured Loan

    The Trustees of General  Electric  Pension Trust loaned the Company $500,000
at an  interest  rate of 15% per annum.  The loan  matures on the earlier of the
completion of a public offering,  the raising of additonal equity or debt by the
Company or March 31, 1999.  The  proceeds of the loan are being  utilized by the
Company for working capital  purposes.  Jeffrey S. Tauber pledged 172,500 of his
shares  of  Common  Stock as  security  for the  loan.  See  "Use of  Proceeds,"
"Principal Stockholders" and "Certain Transactions."


     Public Offering

    The Company is undertaking a public  offering of 2,300,000  shares of common
stock.  The  authorized  stock of the Company is 25,000,000  shares of $.001 par
value common stock and 5,000,000 shares of $.001 par value preferred stock.
    


                                      F-11
<PAGE>

   
DESCRIPTION OF INSIDE COVER
     This page presents a sampling of manufacturer  logos for some of the brands
sold by CyberShop.
    


<PAGE>

================================================================================

   
    NO  PERSON  HAS  BEEN  AUTHORIZED  TO GIVE  ANY  INFORMATION  OR TO MAKE ANY
REPRESENTATIONS  IN CONNECTION  WITH THIS OFFERING OTHER THAN THOSE CONTAINED IN
THIS   PROSPECTUS   AND,  IF  GIVEN  OR  MADE,   SUCH  OTHER   INFORMATION   AND
REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED BY THE COMPANY
OR THE  UNDERWRITERS.  NEITHER THE DELIVERY OF THIS PROSPECTUS NOR ANY SALE MADE
HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES,  CREATE ANY IMPLICATION THAT THERE HAS
BEEN NO CHANGE IN THE AFFAIRS OF THE  COMPANY  SINCE THE DATE HEREOF OR THAT THE
INFORMATION  CONTAINED  HEREIN IS CORRECT AS OF ANY TIME SUBSEQUENT TO ITS DATE.
THIS  PROSPECTUS  DOES NOT CONSTITUTE AN OFFER TO SELL OR A  SOLICITATION  OF AN
OFFER TO BUY ANY  SECURITIES  OTHER THAN THE  REGISTERED  SECURITIES TO WHICH IT
RELATES.  THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL OR A SOLICITATION
OF AN OFFER TO BUY SUCH SECURITIES IN ANY  CIRCUMSTANCES  IN WHICH SUCH OFFER OR
SOLICITATION IS UNLAWFUL.


                     -----------------------------------
                               TABLE OF CONTENTS
    


   
<TABLE>
<CAPTION>
                                                      PAGE
                                                   ---------
<S>                                                <C>
Prospectus Summary .............................        3
Risk Factors ...................................        6
Use of Proceeds ................................       15
Dividend Policy ................................       15
Dilution .......................................       16
Capitalization .................................       17
Selected Financial Data ........................       18
Management's Discussion and Analysis of Fi-
   nancial Condition and Results of Opera-
   tions .......................................       19
Business .......................................       22
Management .....................................       34
Certain Transactions ...........................       39
Principal Stockholders .........................       41
Description of Capital Stock ...................       42
Shares Eligible for Future Sale ................       43
Underwriting ...................................       44
Legal Matters ..................................       46
Experts ........................................       46
Additional Information .........................       46
Index to Consolidated Financial Statements......      F-1
</TABLE>
    

   
                     -----------------------------------

    UNTIL           , 1998, ALL DEALERS EFFECTING TRANSACTIONS IN THE REGISTERED
SECURITIES,  WHETHER OR NOT PARTICIPATING IN THIS DISTRIBUTION,  MAY BE REQUIRED
TO DELIVER A  PROSPECTUS.  THIS IS IN ADDITION TO THE  OBLIGATION  OF DEALERS TO
DELIVER A  PROSPECTUS  WHEN  ACTING AS  UNDERWRITERS  AND WITH  RESPECT TO THEIR
UNSOLD ALLOTMENTS OR SUBSCRIPTIONS.


================================================================================
    

<PAGE>

   
================================================================================
    
   
                               2,300,000 SHARES
    

[GRAPHIC OMITTED]

                                        
                         CYBERSHOP INTERNATIONAL, INC.


                                 COMMON STOCK

                      -----------------------------------
                                   PROSPECTUS

                     -----------------------------------
   
                             C.E. UNTERBERG, TOWBIN


                             FAHNESTOCK & CO. INC.
    
 
                                          , 1998



================================================================================

<PAGE>

                                    PART II



                    INFORMATION NOT REQUIRED IN PROSPECTUS


ITEM 13. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION

    The  following  is an itemized  statement  of the  estimated  amounts of all
expenses  payable by the Registrant in connection  with the  registration of the
Common Stock offered hereby, other than underwriting discounts and commissions:
 



   
<TABLE>
<S>                                                                     <C>
     Securities and Exchange Commission filing fee ..................    $  6,141
     Nasdaq SmallCap Market listing fee .............................    $ 10,000
     NASD filing fee ................................................    $  2,352
     Blue Sky fees and expenses (including attorneys' fees) .........    $      *
     Accounting fees and expenses ...................................    $125,000
     Legal fees and expenses ........................................    $225,000
     Printing and engraving expenses ................................    $100,000
     Transfer agent and registrar fees ..............................    $      *
     Miscellaneous ..................................................    $      *
                                                                         --------
     Total ..........................................................    $534,000
                                                                         ========
 
</TABLE>
    

- ----------
* To be filed by amendment.


ITEM 14. INDEMNIFICATION OF DIRECTORS AND OFFICERS

    (a) The Certificate of Incorporation of the Registrant provides for, and the
By-Laws of the  Registrant  require,  indemnification  of  directors,  officers,
employees and agents to the full extent permitted by law.

    (b) Pursuant to the  provisions  of Section 145 of the Delaware  GCL,  every
Delaware  corporation  has the power to indemnify any person who was or is or is
threatened to be made a party to any  threatened,  pending or completed  action,
suit or proceeding,  whether civil,  criminal,  administrative  or investigative
(other  than an action by or in the right of the  corporation)  by reason of the
fact that such  person is or was a director,  officer,  employee or agent of the
corporation,  or is or was  serving  at the  request  of  the  corporation  as a
director, officer, employee or agent of another corporation,  partnership, joint
venture,  trust or other  enterprise,  against  expenses  (including  attorneys'
fees),  judgments,  fines and amounts paid in settlement actually and reasonably
incurred by such person in connection with such action, suit or proceeding.  The
power to  indemnify  applies  only if such  person  acted in good faith and in a
manner  such  person  reasonably  believed  to be in or not  opposed to the best
interests  of the  corporation  and,  with  respect  to any  criminal  action or
proceeding,  had no  reasonable  cause to believe  that his or her  conduct  was
unlawful.

    The power to indemnify  applies to actions brought by or in the right of the
corporation  as well,  but only to the extent of defense or settlement  expenses
and not to any satisfaction of a judgment or settlement of the claim itself, and
with the further  limitation  that in such actions no  indemnification  shall be
made in the event of any  adjudication  of negligence  or misconduct  unless the
court,  in its  discretion,  believes  that in  light  of all the  circumstances
indemnification should apply. Such indemnification is not exclusive of any other
rights to which those indemnified may be entitled under any by-laws,  agreement,
vote of stockholders or otherwise.

    (c)  Section  102(b)(7)  of  the  Delaware  GCL  currently  provides  that a
director's  liability  for  breach of  fiduciary  duty to a  corporation  may be
eliminated  except for  liability (i) for any breach of the  director's  duty of
loyalty to the corporation or its  stockholders,  (ii) for acts or omissions not
in good faith or


                                      II-1
<PAGE>

which involve intentional  misconduct or a knowing violation of law, (iii) under
Section 174 of the  Delaware  GCL,  for  unlawful  dividends  or unlawful  stock
repurchases or redemptions, and (iv) for any transaction from which the director
derives an improper personal benefit.

   
    (d) See the Underwriting Agreement (the form of which is included as Exhibit
1.1 to this Registration Statement) for provisions regarding the indemnification
under certain circumstances of the Registrant,  its directors and certain of its
officers by the Underwriters.
    

    (e)  See  the  Form  of  Indemnification   Agreement  (to  be  entered  into
simultaneously  with the completion of this offering  between the Registrant and
each of its directors and officers and which is included as Exhibit 10.4 to this
Registration  Statement)  for  provisions  regarding the  indemnification  under
certain circumstances of the directors and executive officers of the Registrant.


ITEM 15. RECENT SALES OF UNREGISTERED SECURITIES

    The securities  issued in the transactions  described below were offered and
sold in reliance upon the exemption from registration  under Section 4(2) of the
Securities  Act,  relating to transactions by an issuer not involving any public
offering. The factors that assured the availability of the exemption provided by
Section 4(2) of the Securities Act included the  sophistication  of the offerees
and the  purchasers,  their  access to  material  information,  the  disclosures
actually made to them by the Company and the absence of any general solicitation
or advertising.

   
    In November 1994, CyberShop,  L.L.C. issued 1,702,407 shares of Common Stock
to Jeffrey Tauber and Jane Tauber, for the aggregate offering price of $200,000.

    In January 1995,  CyberShop,  L.L.C. issued 1,044,848 shares of Common Stock
to Jeffrey Tauber and Jane Tauber for the aggregate offering price of $139,442.
 

    In February 1995, CyberShop, L.L.C. issued 179,169 shares of Common Stock to
Donald Weiss for the aggregate offering price of $150,000.

    In December 1995, CyberShop,  L.L.C. issued 59,723 shares of Common Stock to
Genesis Direct, L.L.C. for the aggregate offering price of $100,000.

    In October 1996, CyberShop,  L.L.C. issued 497,347 shares of Common Stock to
Trustees of GE Pension Trust,  Porridge  Partners II, Gerald A. Poch and Leonard
Fassler for the aggregate offering price of $1,000,000.

    In June 1997,  CyberShop,  L.L.C.  issued  516,506 shares of Common Stock to
Jeffrey Tauber, Big Wave N.V., Cairnton Partnership, Jane Tauber, Trustees of GE
Pension  Trust,  Gerald A. Poch and Leonard  Fassler for the aggregate  offering
price of $1,550,000.
    


ITEM 16. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(a) Exhibits

   
<TABLE>
<S>          <C>
   1.1       Form of Underwriting Agreement.*
   3.1       Certificate of Incorporation of the Registrant.***
   3.2       By-Laws of the Registrant.***
   4.1       Specimen of Certificate for Common Stock.*
   5.1       Opinion of Rubin Baum Levin Constant & Friedman.*
  10.1       Third Amended and Restated Operating Agreement of CyberShop, L.L.C. effective as
             of October 10, 1997.***
  10.2       Lease Agreement dated August 19, 1996 between the Company and Andim LTD., c/o
             RVP Management Corp.*
  10.3       Form of Contribution Agreement between the Company and the members of CyberShop,
             L.L.C.*
  10.4       Form of Officer and Director Indemnification Agreement.*
  10.5       1998 Stock Option Plan of the Company.*
</TABLE>
    

                                      II-2
<PAGE>

   
<TABLE>
<S>           <C>
  10.6        1998 Directors' Stock Option Plan.*
  10.7        Registration Rights Agreement dated as of October 18, 1996, amended as of June 3,
              1997, among the Company, Trustees of General Electric Pension Trust, Leonard J.
              Fassler, Gerald A. Poch and Porridge Partners II.***
  10.8        Interactive Marketing Agreement dated as of July 30, 1996 between the Company and
              America Online, Inc.#
  10.9        Warrant Agreement dated as of       , 1998 between the Company and C.E. Unterberg,
              Towbin and Fahnestock & Co. Inc., including Form of Warrant Certificate of the Com-
                  pany.*
  10.10       Promissory Note, dated ______, from the Company to The Trustees of General Electric
              Pension Trust .**
  10.11       Employment Agreement, dated January 21, 1998, between the Company and Gary S.
                Finkel.*
  10.12       Employment Agreement, dated February 2, 1998, between the Company and Francis
              O'Connor.*
  10.13       Forms of Manufacturer's Agreements.*
  10.14       Pledge Agreement, dated ________, between The Trustees of General Electric Pension
              Trust, Jeffrey S. Tauber and the Company.**
  21.1        Subsidiaries of the Registrant.***
  23.1        Consent of Arthur Andersen LLP.*
  23.3        Consent of Rubin Baum Levin Constant & Friedman (contained in Exhibit 5.1).*
  24.1        Power of Attorney (contained on the signature page to the Registration Statement).***
  27.1        Financial Data Schedule.*
  99.1        Consent of Robert Matluck.***
 
</TABLE>
    

- ----------
   
  * Filed herewith.

 ** To be filed by amendment.

*** Previously filed.

  # Filed in  redacted  form  subject to a request  for  confidential  treatment
    pursuant to Rule 406 under the Securities Act being filed  concurrently with
    this Registration  Statement.  The portions of the Agreement which have been
    omitted have been filed with the Commission.

    


     (b) Financial Statement Schedules

       Schedule II -- Valuation and Qualifying Accounts


ITEM 17. UNDERTAKINGS

   
    The undersigned Registrant hereby undertakes to provide to the Underwriters,
at the closing  specified in the  underwriting  agreement,  certificates in such
denominations  and registered in such names as required by the  Underwriters  to
permit prompt delivery to each purchaser.

    Insofar as indemnification  for liabilities arising under the Securities Act
of 1933,  as amended  (the "Act") may be permitted  to  directors,  officers and
controlling persons of the Registrant pursuant to the foregoing  provisions,  or
otherwise, the Registrant has been advised that in the opinion of the Securities
and  Exchange  Commission  such  indemnification  is  against  public  policy as
expressed in the Act and is, therefore, unenforceable. In the event that a claim
for  indemnification  against  such  liabilities  (other than the payment by the
Registrant of expenses  incurred or paid by a director,  officer or  controlling
person of the  Registrant  in the  successful  defense  of any  action,  suit or
proceeding)  is  asserted by such  director,  officer or  controlling  person in
connection with the securities being registered,  the Registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit  to a  court  of  appropriate  jurisdiction  the  question  whether  such
indemnification  by it is against public policy as expressed in the Act and will
be governed by the final adjudication of such issue.
    


                                      II-3
<PAGE>

          The undersigned Registrant hereby undertakes that:

   
          (1) For  purposes of  determining  any  liability  under the Act,  the
     information  omitted  from  the  form of  prospectus  filed as part of this
     registration  statement in reliance  upon Rule 430A and contained in a form
     of prospectus filed by the Registrant  pursuant to Rule 424(b)(1) or (4) or
     497(h)  under  the Act  shall  be  deemed  to be part of this  registration
     statement as of the time it was declared effective.

          (2) For the purpose of determining  any liability  under the Act, each
     post-effective amendment that contains a form of prospectus shall be deemed
     to be a new  registration  statement  relating  to the  securities  offered
     therein,  and the offering of such  securities at that time shall be deemed
     to be the initial bona fide offering thereof.
    


                                      II-4
<PAGE>

                                  SIGNATURES

   
     Pursuant to the requirements of the Securities Act of 1933, the Registrant
has duly caused this Amendment No. 1 to the Registration Statement to be signed
on its behalf by the undersigned, thereunto duly authorized, in New York, New
York, on March 10, 1998.
    


                                        CYBERSHOP INTERNATIONAL, INC.


                                        By: /s/ Jeffrey S. Tauber
                                           ------------------------------------
    
   
                                           Jeffrey S.  Tauber,  Chairman  of the
                                           Board, Chief  Executive  Officer  and
                                           President

     Pursuant to the  requirements of the Securities Act of 1933, this Amendment
No. 1 to the Registration  Statement has been signed by the following persons in
the capacities indicated on the 10th day of March, 1998.

    


   
<TABLE>
<CAPTION>
         SIGNATURE                             TITLE                          DATE
- --------------------------   ----------------------------------------   ---------------
<S>                          <C>                                        <C>
   /s/ Jeffrey S. Tauber     Chairman of the Board, Chief Executive     March 10, 1998
- -----------------------      Officer and Director (Principal
       Jeffrey S. Tauber     Executive Officer)

     /s/ Gary S. Finkel      Vice President, Chief Financial            March 10, 1998
- -----------------------      Officer and Treasurer
        Gary S. Finkel       (Principal Accounting Officer
                             and Principal Financial
                             Officer)
                             
    /s/ Michael Kempner      Director                                   March 10, 1998
- -----------------------
        Michael Kempner

      /s/ Warren Struhl      Director                                   March 10, 1998
- -----------------------
          Warren Struhl
 
</TABLE>
    

                                      II-5
<PAGE>

                   REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS


To CyberShop International, Inc.:

   
     We have audited in accordance with generally  accepted auditing  standards,
the  1995,  1996  and  1997  consolidated   financial  statements  of  CyberShop
International,  Inc.  and  subsidiary  included  on  pages  F-3 and F-11 of this
registration  statement  and have issued our report  thereon  dated  January 27,
1998.  Our audit was made for the  purpose  of  forming  an opinion on the basic
consolidated  financial statements taken as a whole. The schedule listed in Item
16(b) of this  registration  statement is the  responsibility  of the  Company's
management  and is presented for purposes of complying  with the  Securities and
Exchange Commission's rules and is not part of the basic financial statements as
of  December  31,  1996 and 1997 and for each of the three  years in the  period
ended  December  31,  1997 and in our  opinion,  fairly  states in all  material
respects the financial  data required to be set forth therein in relation to the
basic consolidated financial statements taken as a whole.

                                          Arthur Andersen LLP

Roseland, New Jersey
January 27, 1998
    

                                      II-6
<PAGE>

                                                                     SCHEDULE II


                       VALUATION AND QUALIFYING ACCOUNTS
                        ALLOWANCE FOR DOUBTFUL ACCOUNTS


   
<TABLE>
<CAPTION>
                                                   BALANCE AT     CHARGED TO
                                                    BEGINNING     COSTS AND                    BALANCE AT
                                                     OF YEAR       EXPENSES     DEDUCTIONS     END OF YEAR
                                                  ------------   -----------   ------------   ------------
<S>                                               <C>            <C>           <C>            <C>
For the year ending December 31, 1995 .........      $     0       $10,000      $       0        $10,000
For the year ending December 31, 1996 .........      $10,000       $32,725      $ (32,725)       $10,000
For the year ending December 31, 1997 .........      $10,000       $10,600      $ (10,600)       $10,000
</TABLE>
    

                                      II-7
<PAGE>

                                 EXHIBIT INDEX


   
<TABLE>
<S>           <C>                                                                                        <C>
                                                                                                          SEQUENTIAL
                                                                                                             PAGE
                                                                                                            NUMBER
  EXHIBIT
  NUMBER                                             DESCRIPTION
   ---        ------------------------------------------------------------------------------------------
        1.1   Form of Underwriting Agreement.*
        3.1   Certificate of Incorporation of the Registrant.***
        3.2   By-Laws of the Registrant.***
        4.1   Specimen of Certificate for Common Stock.*
        5.1   Opinion of Rubin Baum Levin Constant & Friedman.*
       10.1   Third Amended and Restated Operating Agreement of CyberShop, L.L.C. effective as of
              October 10, 1997.***
       10.2   Lease Agreement dated August 19, 1996 between the Company and Andim LTD., c/o RVP
              Management Corp.*
       10.3   Form of Contribution Agreement between the Company and the members of CyberShop,
                 L.L.C.*
       10.4   Form of Officer and Director Indemnification Agreement.*
       10.5   1998 Stock Option Plan of the Company.*
       10.6   1998 Directors' Stock Option Plan.*
       10.7   Registration Rights Agreement dated as of October 18, 1996, amended as of June 3, 1997,
              among the Company, Trustees of General Electric Pension Trust, Leonard J. Fassler, Gerald
              A. Poch and Porridge Partners II.***
       10.8   Interactive Marketing Agreement dated as of July 30, 1996 between the Company and
              America Online, Inc.#
       10.9   Warrant Agreement dated as of      , 1998 between the Company and C.E. Unterberg,
              Towbin and Fahnestock & Co. Inc., including form of Warrant Certificate of the Company.*
       10.10  Promissory Note, dated ______, from the Company to Trustees of General Electric Pension
              Trust .**
       10.11  Employment Agreement, dated January 21, 1998, between the Company and Gary S. Finkel.*
       10.12  Employment Agreement, dated February 2, 1998, between the Company and Francis
              O'Connor.*
       10.13  Forms of Manufacturer's Agreements.*
       10.14  Pledge Agreement, dated ________, between The Trustees of General Electric Pension Trust
              Jeffrey P. Tauber and the Company.**
       21.1   Subsidiaries of the Registrant.***
       23.1   Consent of Arthur Andersen LLP.*
       23.3   Consent of Rubin Baum Levin Constant & Friedman (contained in Exhibit 5.1).*
       24.1   Power of Attorney (contained on the signature page to the Registration Statement).***
       27.1   Financial Data Schedule.*
       99.1   Consent of Robert Matluck.***
</TABLE>
    

   
- ----------
  * Filed herewith.

 ** To be filed by amendment.

*** Previously filed.

  #  Filed in  redacted  form  subject to a request for  confidential  treatment
     pursuant to Rule 406 under the Securities Act being filed concurrently with
     this Registration Statement.  The portions of the Agreement which have been
     omitted have been filed with the Commission.
    






                          CyberShop International, Inc.

                               2,300,000 Shares */
                                  Common Stock
                                ($.001 par value)

                             Underwriting Agreement


                                                              New York, New York
                                                                          , 1998
C.E Unterberg, Towbin
Fahnestock & Co. Inc.
c/o C.E. Unterberg, Towbin
Swiss Bank Tower
10 East 50th Street
22nd Floor
New York, NY 10022


Ladies and Gentlemen:

         CyberShop International,  Inc., a Delaware corporation (the "Company"),
proposes to issue and sell to the  underwriters  named in Schedule I hereto (the
"Underwriters"),   for  whom  you  (the   "Representatives")   are   acting   as
representatives,  2,300,000  shares of Common  Stock,  $.001 par value  ("Common
Stock") of the  Company,  (the  "Underwritten  Securities").  The  Company  also
proposes  to grant to the  Underwriters  an option  to  purchase  up to  345,000
additional  shares  of  Common  Stock  (the  "Option  Securities";   the  Option
Securities,  together with the Underwritten Securities, being hereinafter called
the  "Securities").   In  addition,   the  Company  proposes  to  issue  to  the
Representatives  230,000  warrants (the "Warrants") which will initially entitle
the  Representatives to purchase  230,000  shares of Common Stock of the Company
pursuant to the terms of a Warrant  Agreement  dated as of [ ], 1998 between the
Company and the Representatives (the "Warrant  Agreement").  To the extent there
are no  additional  Underwriters  listed on Schedule I other than you,  the term
Representatives  as used herein shall mean you, as  Underwriters,  and the terms
Representatives and Underwriters shall mean either the singular or plural as the
context requires.

- --------
     */ Plus an option to  purchase  from  CyberShop  International,  Inc. up to
345,000 additional shares to cover overallotments.



<PAGE>


                                                                               2

         The terms which  follow,  when used in this  Agreement,  shall have the
meanings  indicated.  The term  "Business  Day"  shall mean any day other than a
Saturday,  a Sunday or a legal holiday or a day on which banking institutions or
trust  companies  are  authorized or obligated by law to close in New York City.
The term  "Effective  Date" shall mean each date and time that the  Registration
Statement,  any  post-effective  amendment  or  amendments  thereto and any Rule
462(b) Registration Statement became or become effective. "Execution Time" shall
mean the date and time that this  Agreement  is executed  and  delivered  by the
parties hereto.  "Preliminary  Prospectus" shall mean any preliminary prospectus
referred to in paragraph  1(a) and any  preliminary  prospectus  included in the
Registration  Statement at the Effective Date that omits Rule 430A  Information.
"Prospectus" shall mean the prospectus  relating to the Securities that is first
filed pursuant to Rule 424(b) after the Execution Time or, if no filing pursuant
to Rule 424(b) is required,  shall mean the form of final prospectus relating to
the Securities  included in the  Registration  Statement at the Effective  Date.
"Registration  Statement" shall mean the registration  statement  referred to in
paragraph 1(a), including exhibits and financial  statements,  as amended at the
Execution Time (or, if not effective at the Execution Time, in the form in which
it shall  become  effective)  and,  in the  event any  post-effective  amendment
thereto or any Rule 462(b) Registration Statement becomes effective prior to the
Closing  Date (as  hereinafter  defined),  shall  also  mean  such  registration
statement as so amended or any Rule 462(b) Registration  Statement,  as the case
may be. Such term shall include any Rule 430A Information  deemed to be included
therein at the Effective Date as provided by Rule 430A.  "Rule 424", "Rule 430A"
and "Rule  462(b)"  refer to such rules under the Act.  "Rule 430A  Information"
means  information  with  respect to the  Securities  and the  offering  thereof
permitted  to be  omitted  from  the  Registration  Statement  when  it  becomes
effective pursuant to Rule 430A. "Rule 462(b) Registration Statement" shall mean
a  registration  statement and any  amendments  thereto  filed  pursuant to Rule
462(b) relating to the offering covered by the initial registration statement.

         1. Representations and Warranties.  The Company represents and warrants
to, and agrees with, each Underwriter that:

              (a) The  Company  has  filed  with  the  Securities  and  Exchange
         Commission  (the  "Commission")  a registration  statement (file number
         333-42707) on Form S-1, including a related preliminary prospectus, for
         the registration under the Securities Act of 1933 (the



<PAGE>


                                                                               3

         "Act") of the offering and sale of the Securities. The Company may have
         filed one or more amendments  thereto,  including a related preliminary
         prospectus,  each of which has  previously  been  furnished to you. The
         Company  will  next file with the  Commission  either  (i) prior to the
         Effective Date of such registration  statement,  a further amendment to
         such registration statement (including the form of final prospectus) or
         (ii) after the Effective Date of such registration  statement,  a final
         prospectus in  accordance  with Rules 430A and 424(b)(1) or (4). In the
         case of clause  (ii),  the  Company has  included in such  registration
         statement,  as amended at the Effective  Date, all  information  (other
         than  Rule  430A  Information)  required  by  the  Act  and  the  rules
         thereunder  to be  included  in  such  registration  statement  and the
         Prospectus.  As filed, such amendment and form of final prospectus,  or
         such  final  prospectus,  shall  contain  all  Rule  430A  Information,
         together with all other such required  information,  and, except to the
         extent the  Representatives  shall agree in writing to a  modification,
         shall be in all substantive respects in the form furnished to you prior
         to the Execution  Time or, to the extent not completed at the Execution
         Time, shall contain only such specific additional information and other
         changes (beyond that contained in the latest Preliminary Prospectus) as
         the Company has  advised  you,  prior to the  Execution  Time,  will be
         included or made therein.

              (b) On the Effective Date, the Registration Statement did or will,
         and when the Prospectus is first filed (if required) in accordance with
         Rule  424(b) and on the  Closing  Date and on any date on which  shares
         sold  in  respect  of  the  Underwriters'   over-allotment  option  are
         purchased,  if such date is not the Closing Date (a "settlement date"),
         the  Prospectus  (and any  supplements  thereto)  will,  comply  in all
         material  respects with the applicable  requirements of the Act and the
         rules thereunder;  on the Effective Date and at the Execution Time, the
         Registration Statement did not or will not contain any untrue statement
         of a material  fact or omit to state any material  fact  required to be
         stated therein or necessary in order to make the statements therein not
         misleading;  and, on the Effective Date, the  Prospectus,  if not filed
         pursuant  to Rule  424(b),  will  not,  and on the  date of any  filing
         pursuant  to Rule  424(b) and on the  Closing  Date and any  settlement
         date, the Prospectus  (together with any supplement  thereto) will not,
         include any untrue statement of a material fact or omit to state a



<PAGE>


                                                                               4

         material fact necessary in order to make the statements therein, in the
         light of the circumstances  under which they were made, not misleading;
         provided,  however,  that  the  Company  makes  no  representations  or
         warranties  as to the  information  contained  in or  omitted  from the
         Registration  Statement,  or the Prospectus (or any supplement thereto)
         in reliance upon and in conformity with information furnished herein or
         in writing to the  Company by or on behalf of any  Underwriter  through
         the  Representatives  specifically  for  inclusion in the  Registration
         Statement or the Prospectus (or any supplement thereto).

              (c) The Company has been duly incorporated and is validly existing
         as a  corporation  in good  standing  under  the  laws of the  State of
         Delaware; CyberShop L.L.C., a New Jersey limited liability company (the
         "Subsidiary"),  has been duly  organized  and is validly  existing as a
         limited  liability company in good standing under the laws of the State
         of New Jersey; each of the Company and the Subsidiary has the power and
         authority to own its  properties  and conduct its business as described
         in the  Prospectus,  and is duly  qualified to do business as a foreign
         corporation or limited liability company, as applicable, and is in good
         standing,  under  the laws of each  jurisdiction  which  requires  such
         qualification  except  where  failure  to so  qualify  would not have a
         material  adverse  effect on the condition  (financial  or  otherwise),
         prospects,  earnings,  business  or  properties  of the Company and the
         Subsidiary, taken as a whole.

              (d) The Company's authorized equity capitalization is as set forth
         in the  Prospectus;  the capital  stock of the Company  conforms in all
         material   respects  to  the  description   thereof  contained  in  the
         Prospectus;  the outstanding  shares of Common Stock have been duly and
         validly authorized and issued and are fully paid and nonassessable; the
         Securities being sold hereunder have been duly and validly  authorized,
         and,  when  issued and  delivered  to and paid for by the  Underwriters
         pursuant to this Agreement,  will be fully paid and nonassessable;  the
         Securities have been duly  authorized for listing,  subject to official
         notice of issuance on the Nasdaq SmallCap Market;  the certificates for
         the Securities  and the Warrants are in valid and sufficient  form; the
         holders of  outstanding  shares of capital stock of the Company and the
         membership  interests of the  Subsidiary are not entitled to preemptive
         or other  rights to subscribe  for the  Securities  and,  except as set
         forth in the Prospectus,



<PAGE>


                                                                               5

         no options,  warrants or other rights to purchase,  agreements or other
         obligations  to issue,  or rights to convert  any  obligations  into or
         exchange any  securities  for,  shares of capital stock of or ownership
         interests in the Company or the Subsidiary are outstanding.

              (e)  There  is no  franchise,  contract  or  other  document  of a
         character  required to be  described in the  Registration  Statement or
         Prospectus,  or to be  filed  as  an  exhibit  thereto,  which  is  not
         described or filed as required.

              (f)  This  Agreement  has  been  duly  authorized,   executed  and
         delivered by the Company and constitutes a valid and binding obligation
         of the Company enforceable in accordance with its terms.

              (g) Neither the Company nor the  Subsidiary  is and,  after giving
         effect to the offering and sale of the  Securities and the Warrants and
         the application of the proceeds thereof as described in the Prospectus,
         neither will be an  "investment  company" as defined in the  Investment
         Company Act of 1940, as amended (the "Investment Company Act").

              (h) No consent, approval,  authorization,  filing with or order of
         any court or governmental agency or body is required in connection with
         the transactions contemplated herein, except such as have been obtained
         under  the Act and such as may be  required  under the blue sky laws of
         any  jurisdiction in connection  with the purchase and  distribution of
         the Securities by the  Underwriters in the manner  contemplated  herein
         and in the Prospectus.

              (i) Neither the issue and sale of the  Securities  or the Warrants
         nor  the  consummation  of  any  other  of  the   transactions   herein
         contemplated  nor the  fulfillment  of the terms  hereof will  conflict
         with,  or result in a breach or  violation or  imposition  of any lien,
         charge or encumbrance upon any property or assets of the Company or the
         Subsidiary pursuant to, (i) the charter or by-laws of the Company, (ii)
         the charter or operating  agreement of the Subsidiary,  (iii) the terms
         of any  indenture,  contract,  lease,  mortgage,  deed of  trust,  note
         agreement,  loan agreement or other agreement,  obligation,  condition,
         covenant  or  instrument  to which the Company or the  Subsidiary  is a
         party or  bound  or to  which  its  property  is  subject,  or (iv) any
         statute, law, rule, regulation, judgment, order or decree applicable to
         the Company or the Subsidiary of any court, regulatory body,



<PAGE>


                                                                               6

         administrative agency, governmental body, arbitrator or other authority
         having jurisdiction over the Company or the Subsidiary or any of its or
         their properties.

              (j) No holder of securities of the Company or the  Subsidiary  has
         any right to the registration of such securities under the Registration
         Statement.

              (k) The  consolidated  financial  statements  and schedules of the
         Company  and  the  Subsidiary   included  in  the  Prospectus  and  the
         Registration  Statement  present  fairly in all  material  respects the
         financial  condition,  results  of  operations  and  cash  flows of the
         Company  and  the  Subsidiary  as of the  dates  and  for  the  periods
         indicated,   comply   as  to  form  with  the   applicable   accounting
         requirements  of the Act and the rules and  regulations  thereunder and
         have been prepared in conformity  with  generally  accepted  accounting
         principles  applied  on  a  consistent  basis  throughout  the  periods
         involved  (except as otherwise noted therein).  The selected  financial
         data set  forth  under the  caption  "Selected  Financial  Data" in the
         Prospectus and  Registration  Statement  fairly  present,  on the basis
         stated  in  the  Prospectus  and  the   Registration   Statement,   the
         information included therein.

              (l) No  action,  suit or  proceeding  by or  before  any  court or
         governmental agency,  authority or body or any arbitrator involving the
         Company or the  Subsidiary  or its or their  property is pending or, to
         their  knowledge,  threatened that (i) could  reasonably be expected to
         have a material  adverse effect on the performance of this Agreement or
         the consummation of any of the transactions contemplated hereby or (ii)
         could  reasonably be expected to have a material  adverse effect on the
         condition (financial or otherwise),  prospects,  earnings,  business or
         properties of the Company and the Subsidiary, taken as a whole, whether
         or not arising from  transactions  in the ordinary  course of business,
         except as set forth in or contemplated in the Prospectus  (exclusive of
         any supplement  thereto) (except,  in the case of this clause (ii), for
         those  that  have  been  disclosed  in the  Prospectus);  and no  labor
         disturbance  by or dispute  with the  employees  of the  Company or the
         Subsidiary exists or, to their knowledge,  is threatened or is imminent
         that could  reasonably be expected to have a material adverse effect on
         the condition (financial or otherwise),  prospects,  earnings, business
         or  properties  of the  Company and the  Subsidiary,  taken as a whole,
         whether or not arising from transactions in the



<PAGE>


                                                                               7

         ordinary course of business,  except as set forth in or contemplated in
         the Prospectus (exclusive of any supplement thereto).

              (m) Each of the Company and the Subsidiary owns or leases all such
         properties  as are  necessary  to the  conduct  of  its  operations  as
         presently  conducted;  neither  the Company  nor the  Subsidiary  is in
         violation of any law, rule or regulation of any Federal, state or local
             governmental  or  regulatory  authority  applicable  to it or is in
         non-compliance  with any term or condition  of, or has failed to obtain
         and  maintain  in effect,  any  license,  certificate,  permit or other
         governmental  authorization  required for the ownership or lease of its
         property   or  the   conduct   of  its   business,   which   violation,
         non-compliance or failure would individually or in the aggregate have a
         material  adverse  effect on the condition  (financial  or  otherwise),
         prospects,  earnings,  business  or  properties  of the Company and the
         Subsidiary,  taken as a whole, whether or not arising from transactions
         in  the  ordinary  course  of  business,  except  as  set  forth  in or
         contemplated in the Prospectus  (exclusive of any supplement  thereto);
         and neither the Company nor the Subsidiary  has received  notice of any
         proceedings relating to the revocation or material  modification of any
         such license, certificate, permit or other authorization.

              (n)  Neither the Company nor the  Subsidiary  is in  violation  or
         default of (i) any  provision  of its  charter,  by-laws  or  operating
         agreement,  as  applicable,  (ii) the terms of any material  indenture,
         contract,   lease,  mortgage,  deed  of  trust,  note  agreement,  loan
         agreement  or  other  agreement,  obligation,  condition,  covenant  or
         instrument  to which it is a party or bound or to which its property is
         subject, or (iii) any statute, law, rule, regulation,  judgment,  order
         or  decree  of  any  court,  regulatory  body,  administrative  agency,
         governmental  body,  arbitrator or other authority having  jurisdiction
         over the Company or the  Subsidiary or any of its or their  properties,
         except  where  such  violation  or  default  would not have a  material
         adverse effect on the condition  (financial or  otherwise),  prospects,
         earnings,  business or  properties  of the Company and the  Subsidiary,
         taken as a whole.

              (o) Arthur  Andersen  LLP, who have  certified  certain  financial
         statements of the Company and the Subsidiary and delivered their report
         with respect to the audited consolidated financial statements and



<PAGE>


                                                                               8

         schedules   included  in  the  Prospectus,   are   independent   public
         accountants  with respect to the Company and the Subsidiary  within the
         meaning of the Act and the applicable  published  rules and regulations
         thereunder.

              (p) There are no transfer  taxes or other  similar fees or charges
         under  Federal  law  or  the  laws  of  any  state,  or  any  political
         subdivision  thereof,  required  to be  paid  in  connection  with  the
         execution  and delivery of this  Agreement or the Warrant  Agreement or
         the  issuance by the  Company or sale by the Company of the  Securities
         and the Warrants.

              (q) The  Company  and  the  Subsidiary  have  filed  all  foreign,
         Federal,  state and local tax returns  that are required to be filed or
         has  requested  extensions  thereof  (except  in any case in which  the
         failure  so to file  would not have a  material  adverse  effect on the
         condition (financial or otherwise),  prospects,  earnings,  business or
         properties of the Company and the Subsidiary, taken as a whole, whether
         or not arising from  transactions  in the ordinary  course of business,
         except as set forth in or contemplated in the Prospectus  (exclusive of
         any supplement  thereto)) and has paid all taxes required to be paid by
         it and any other assessment,  fine or penalty levied against it, to the
         extent that any of the  foregoing  is due and  payable,  except for any
         such  assessment,  fine or penalty that is currently being contested in
         good faith or as described  in or as would not have a material  adverse
         effect on the condition (financial or otherwise),  prospects, earnings,
         business or  properties of the Company and the  Subsidiary,  taken as a
         whole,  whether or not arising from transactions in the ordinary course
         of business,  except as set forth in or  contemplated in the Prospectus
         (exclusive of any supplement thereto).

              (r) No labor  dispute  with the  employees  of the  Company or the
         Subsidiary  exists or is  threatened or imminent that could result in a
         material  adverse  change in the condition  (financial  or  otherwise),
         prospects,  earnings,  business  or  properties  of the Company and the
         Subsidiary,  taken as a whole, whether or not arising from transactions
         in  the  ordinary  course  of  business,  except  as  set  forth  in or
         contemplated in the Prospectus (exclusive of any supplement thereto).

              (s) The  Company  and the  Subsidiary  are  insured by insurers of
         recognized financial  responsibility  against such losses and risks and
         in such amounts as are



<PAGE>


                                                                               9

         prudent and  customary  in the  businesses  in which they are  engaged;
         neither the Company nor the  Subsidiary  has been refused any insurance
         coverage  sought or  applied  for;  and  neither  the  Company  nor the
         Subsidiary  has any reason to believe that it will not be able to renew
         its existing insurance coverage as and when such coverage expires or to
         obtain  similar  coverage from similar  insurers as may be necessary to
         continue its business at a cost that would not have a material  adverse
         effect on the condition (financial or otherwise),  prospects, earnings,
         business or  properties of the Company and the  Subsidiary,  taken as a
         whole,  whether or not arising from transactions in the ordinary course
         of business,  except as set forth in or  contemplated in the Prospectus
         (exclusive of any supplement thereto).

              (t)  Each  of  the  Company  and  the  Subsidiary   possesses  all
         certificates,  authorizations  and  permits  issued by the  appropriate
         Federal,  state or foreign regulatory  authorities necessary to conduct
         its business,  and neither the Company nor the  Subsidiary has received
         any notice of proceedings relating to the revocation or modification of
         any such certificate,  authorization or permit which,  singly or in the
         aggregate,  if  the  subject  of an  unfavorable  decision,  ruling  or
         finding,  would result in a material  adverse  change in the  condition
         (financial or otherwise),  prospects,  earnings, business or properties
         of the Company  and the  Subsidiary,  taken as a whole,  whether or not
         arising from transactions in the ordinary course of business, except as
         set  forth  in or  contemplated  in the  Prospectus  (exclusive  of any
         supplement thereto).

              (u) Neither the Company nor the  Subsidiary is in violation of any
         Federal or state law or regulation  relating to occupational safety and
         health or to the storage,  handling or  transportation  of hazardous or
         toxic  materials;  each of the Company and the  Subsidiary has received
         all  permits,  licenses  or  other  approvals  required  of them  under
         applicable  Federal  and  state  occupational  safety  and  health  and
         environmental   laws  and  regulations  to  conduct  their   respective
         businesses,  and the Company and the Subsidiary are in compliance  with
         all terms and  conditions  of any such  permit,  license  or  approval,
         except  any such  violation  of law or  regulation,  failure to receive
         required permits, licenses or other approvals or failure to comply with
         the terms and conditions of such permits,  licenses or approvals  which
         would not,  singly or in the  aggregate,  result in a material  adverse
         change in the condition (financial or otherwise),  prospects, earnings,
         business



<PAGE>


                                                                              10

         or  properties  of the  Company and the  Subsidiary,  taken as a whole,
         whether or not arising  from  transactions  in the  ordinary  course of
         business,  except as set  forth in or  contemplated  in the  Prospectus
         (exclusive of any supplement thereto).

              (v) The Company and the  Subsidiary  maintain a system of internal
         accounting controls sufficient to provide reasonable assurance that (i)
         transactions  are executed in accordance with  management's  general or
         specific authorizations; (ii) transactions are recorded as necessary to
         permit preparation of financial statements in conformity with generally
         accepted  accounting  principles and to maintain asset  accountability;
         (iii)  access  to  assets  is  permitted   only  in   accordance   with
         management's general or specific  authorization;  and (iv) the recorded
         accountability  for  assets is  compared  with the  existing  assets at
         reasonable  intervals and  appropriate  action is taken with respect to
         any differences.

              (w) The Company and the Subsidiary  own or have obtained  licenses
         for the patents,  patent  applications,  trade and service marks, trade
         secrets and other  intellectual  properties  referenced or described in
         the Prospectus as being owned by or licensed to them (collectively, the
         "Intellectual  Property").  Except as set forth in the Prospectus under
         the  caption  "Business--Technology,"  (a) there are no rights of third
         parties to any such  Intellectual  Property;  (b) there is no  material
         infringement by third parties of any such  Intellectual  Property;  (c)
         there is no pending or threatened action, suit,  proceeding or claim by
         others  challenging the Company's or the  Subsidiary's  rights in or to
         any  such  Intellectual  Property,  and  each  of the  Company  and the
         Subsidiary is unaware of any facts which would form a reasonable  basis
         for any such claim; (d) there is no pending or threatened action, suit,
         proceeding or claim by others  challenging the validity or scope of any
         such Intellectual  Property, and each of the Company and the Subsidiary
         is unaware of any facts  which  would form a  reasonable  basis for any
         such  claim;  (e)  there is no  pending  or  threatened  action,  suit,
         proceeding  or  claim by  others  that the  Company  or the  Subsidiary
         infringes or otherwise violates any patent, trademark, copyright, trade
         secret or other proprietary  rights of others,  and each of the Company
         and the  Subsidiary  is unaware  of any other  fact which  would form a
         reasonable  basis for any such  claim;  (f) there is no U.S.  patent or
         published U.S. patent application which contains claims



<PAGE>


                                                                              11

         that dominate or may dominate any  Intellectual  Property  described in
         the  Prospectus  as being  owned by or  licensed  to the Company or the
         Subsidiary or that  interferes with the issued or pending claims of any
         such Intellectual  Property; and (g) there is no prior art of which the
         Company or the Subsidiary is aware that may render any U.S. patent held
         by the Company or the Subsidiary invalid or any U.S. patent application
         held by the Company or the Subsidiary  unpatentable  which has not been
         disclosed to the U.S. Patent and Trademark Office.  Each of the Company
         and the Subsidiary owns the Intellectual  Property or has the rights to
         the Intellectual  Property that is necessary to conduct its business as
         described in the Prospectus.

              (x) All of the membership  interests of the  Subsidiary  have been
         duly  and  validly  authorized  and  issued  and  are  fully  paid  and
         nonassessable,   and  all  outstanding   membership  interests  of  the
         Subsidiary  are owned  directly  by the  Company  free and clear of any
         perfected  security  interest  and, to the  knowledge  of  the Company,
         after due  inquiry,  any other  security  interests,  claims,  liens or
         encumbrances.

              (y)  The  Subsidiary  is not  currently  prohibited,  directly  or
         indirectly,  from paying any dividends to the Company,  from making any
         other  distribution on such  Subsidiary's  membership  interests,  from
         repaying to the Company any loans or advances to such  Subsidiary  from
         the Company or from transferring any of such  Subsidiary's  property or
         assets to the Company  except as  described in or  contemplated  by the
         Prospectus.

              (z) The  Subsidiary  is the  only  significant  subsidiary  of the
         Company as defined by Rule 1-02 of Regulation S-X.

              (aa) The Warrant Agreement has been duly authorized by the Company
         and, when duly executed and delivered by the Company in accordance with
         its terms,  will constitute a valid and legally  binding  obligation of
         the Company in accordance with its terms;  the Warrants will conform in
         all  material  respects  to  the  description  of the  Warrants  in the
         Prospectus and in the Warrant Agreement;  the Warrants to be issued and
         sold by the  Company to the  Representatives  pursuant  to the  Warrant
         Agreement  have  been  duly  and  validly  authorized  and,  when  duly
         executed, issued and delivered as contemplated by the Warrant Agreement
         against payment  therefor will be duly and validly  issued,  fully paid
         and will constitute the valid and



<PAGE>


                                                                              12

         binding  obligations  of the  Company,  entitled to the benefits of the
         Warrant Agreement and enforceable in accordance with their terms.

              (bb) When the  Securities  are  delivered and paid for pursuant to
         this  Agreement on the Closing Date,  the Warrants will be  exercisable
         for  shares  of  Common  Stock of the  Company  ("Warrant  Shares")  in
         accordance with their terms subsequent to [ ], 1999; the Warrant Shares
         initially  issuable  upon the exercise of such  Warrants have been duly
         authorized  and reserved for issuance  upon such exercise in accordance
         with the terms of the  Warrants  and,  when issued upon such  exercise,
         will  be  validly  issued,  fully  paid  and  nonassessable;   and  the
         stockholders  of the Company have no preemptive  rights with respect to
         the Warrant Shares.

         Any  certificate  signed by any officer of the Company and delivered to
the  Representatives  or counsel for the  Underwriters  in  connection  with the
offering of the Securities shall be deemed a representation  and warranty by the
Company, as to matters covered thereby, to each Underwriter.

         2. Purchase and Sale.  (a) Subject to the terms and  conditions  and in
reliance upon the  representations  and warranties herein set forth, the Company
agrees to sell (i) to each Underwriter,  and each Underwriter agrees,  severally
and not jointly,  to purchase from the Company,  at a purchase price of $[ ] per
share,  the  amount  of the  Underwritten  Securities  set forth  opposite  such
Underwriter's name in Schedule I hereto and (ii)to each Representative, and each
Representative  agrees to purchase from the Company, at a purchase price of $.01
per Warrant, the amount of  Warrants  set forth  opposite such  Representative's
name in schedule I hereof.

         (b)  Subject  to the  terms and  conditions  and in  reliance  upon the
representations  and warranties  herein set forth,  the Company hereby grants an
option to the several Underwriters to purchase, severally and not jointly, up to
300,000 shares of Option  Securities at the same purchase price per share as the
Underwriters  shall pay for the  Underwritten  Securities.  Said  option  may be
exercised  only  to  cover  over-allotments  in the  sale  of  the  Underwritten
Securities by the Underwriters. Said option may be exercised in whole or in part
at any time (but not more than once) on or before the 30th day after the date of
the  Prospectus  upon written or telefax  notice by the  Representatives  to the
Company setting forth the number of shares of the Option  Securities as to which
the several



<PAGE>


                                                                              13

Underwriters  are  exercising the option and the  settlement  date.  Delivery of
certificates for the shares of Option Securities, and payment therefor, shall be
made as  provided  in  Section 3  hereof.  The  number  of shares of the  Option
Securities to be purchased by each  Underwriter  shall be the same percentage of
the total  number of shares of the  Option  Securities  to be  purchased  by the
several  Underwriters  as such  Underwriter  is purchasing  of the  Underwritten
Securities, subject to such adjustments as you in your absolute discretion shall
make to eliminate any fractional shares.

         3. Delivery and Payment.  Delivery of and payment for the  Underwritten
Securities,  the Warrants and the Option  Securities (if the option provided for
in Section 2(b) hereof shall have been exercised on or before the third Business
Day prior to the Closing Date) shall be made at 10:00 AM, New York City time, on
[ ], 1998,  or such time on such later  date not more than three  Business  Days
after the foregoing date as the Representatives shall designate,  which date and
time may be postponed by agreement between the  Representatives  and the Company
or as provided in Section 9 hereof  (such date and time of delivery  and payment
for the  Securities  being herein  called the "Closing  Date").  Delivery of the
Securities shall be made to the  Representatives  for the respective accounts of
the several Underwriters against payment by the several Underwriters through the
Representatives  of the  purchase  price  thereof  to or upon  the  order of the
Company by wire  transfer  payable in same day funds to an account  specified by
the Company.  Delivery of the Underwritten  Securities and the Option Securities
shall be made through the facilities of the Depository  Trust Company unless the
Representatives shall otherwise instruct. Delivery of the Warrants shall be made
to the Representatives for the  Representatives'  own account against payment by
the  Representatives  of the purchase  price thereof to or upon the order of the
Company by wire  transfer  payable in same day funds to an account  specified by
the Company.

         If the option  provided for in Section  2(b) hereof is exercised  after
the third  Business Day prior to the Closing Date,  the Company will deliver the
Option Securities (at the expense of the Company) to the  Representatives on the
date specified by the Representatives (which shall be within three Business Days
after  exercise of said  option),  against  payment by the several  Underwriters
through the Representatives  thereof to or upon the order of the Company by wire
transfer  payable  in same day funds to an  account  specified  by the  Company.
Delivery  of the  Option  Securities  shall be made  through  facilities  of the
Depository Trust



<PAGE>


                                                                              14

Company unless the Representatives shall otherwise instruct.

         If settlement for the Option  Securities occurs after the Closing Date,
the Company will deliver to the  Representatives  on the settlement date for the
Option Securities, and the obligation of the Underwriters to purchase the Option
Securities  shall  be  conditioned  upon  receipt  of,  supplemental   opinions,
certificates and letters  confirming as of such date the opinions,  certificates
and letters delivered on the Closing Date pursuant to Section 6 hereof.

         4.  Offering  by  Underwriters.  It  is  understood  that  the  several
Underwriters propose to offer the Securities for sale to the public as set forth
in the Prospectus.

         5. Agreements. The Company agrees with the several Underwriters that:

              (a)  The  Company   will  use  its  best   efforts  to  cause  the
         Registration Statement, if not effective at the Execution Time, and any
         amendment thereof, to become effective. Prior to the termination of the
         offering of the Securities,  the Company will not file any amendment of
         the Registration  Statement or supplement to the Prospectus or any Rule
         462(b)  Registration  Statement  unless the Company has furnished you a
         copy  for  your  review  prior  to  filing  and  will not file any such
         proposed  amendment  or  supplement  to which  you  reasonably  object.
         Subject to the foregoing  sentence,  if the Registration  Statement has
         become or becomes  effective  pursuant  to Rule 430A,  or filing of the
         Prospectus is otherwise  required  under Rule 424(b),  the Company will
         cause the Prospectus, properly completed, and any supplement thereto to
         be filed with the Commission  pursuant to the  applicable  paragraph of
         Rule 424(b) within the time period prescribed and will provide evidence
         satisfactory to the  Representatives  of such timely filing.  Upon your
         request, the Company will cause the Rule 462(b) Registration Statement,
         properly  completed,  to be filed with the Commission  pursuant to Rule
         462(b) and will provide evidence satisfactory to the Representatives of
         such filing. The Company will promptly advise the  Representatives  (i)
         when the  Registration  Statement,  if not  effective at the  Execution
         Time, shall have become  effective,  (ii) when the Prospectus,  and any
         supplement  thereto,  shall  have  been  filed (if  required)  with the
         Commission pursuant to Rule 424(b) or when any Rule 462(b) Registration
         Statement shall have been filed with the



<PAGE>


                                                                              15

         Commission,  (iii) when,  prior to  termination  of the offering of the
         Securities, any amendment to the Registration Statement shall have been
         filed or become effective, (iv) of any request by the Commission or its
         staff for any  amendment  of the  Registration  Statement,  or any Rule
         462(b) Registration  Statement, or for any supplement to the Prospectus
         or of any additional information, (v) of the issuance by the Commission
         of any stop order  suspending  the  effectiveness  of the  Registration
         Statement or the  institution or threatening of any proceeding for that
         purpose and (vi) of the receipt by the Company of any notification with
         respect to the  suspension of the  qualification  of the Securities for
         sale  in any  jurisdiction  or the  initiation  or  threatening  of any
         proceeding  for such purpose.  The Company will use its best efforts to
         prevent the  issuance of any such stop order or the  suspension  of any
         such  qualification  and, if issued,  to obtain as soon as possible the
         withdrawal thereof.

              (b) If, at any time when a prospectus  relating to the  Securities
         is required to be delivered under the Act, any event occurs as a result
         of which the Prospectus as then  supplemented  would include any untrue
         statement  of a  material  fact or  omit to  state  any  material  fact
         necessary  to  make  the  statements   therein  in  the  light  of  the
         circumstances under which they were made not misleading, or if it shall
         be necessary to amend the  Registration  Statement  or  supplement  the
         Prospectus to comply with the Act or the rules thereunder,  the Company
         promptly will (i) prepare and file with the Commission,  subject to the
         second  sentence of  paragraph  (a) of this  Section 5, an amendment or
         supplement which will correct such statement or omission or effect such
         compliance and (ii) supply any  supplemented  Prospectus to you in such
         quantities as you may reasonably request.

              (c) As  soon as  practicable,  the  Company  will  make  generally
         available  to  its  security  holders  and to  the  Representatives  an
         earnings  statement or statements of the Company which will satisfy the
         provisions of Section 11(a) of the Act and Rule 158 under the Act.

              (d) The Company  will furnish to the  Representatives  and counsel
         for the Underwriters, without charge, signed copies of the Registration
         Statement  (including exhibits thereto) and to each other Underwriter a
         copy of the Registration  Statement  (without exhibits thereto) and, so
         long as delivery of a prospectus by an Underwriter or dealer may be



<PAGE>


                                                                              16

         required by the Act, as many copies of each Preliminary  Prospectus and
         the Prospectus and any supplement  thereto as the  Representatives  may
         reasonably  request.  The Company  will pay the expenses of printing or
         other production of all documents relating to the offering.

              (e) The Company will arrange, if necessary,  for the qualification
         of the Securities for sale under the laws of such  jurisdictions as the
         Representatives  may designate,  will maintain such  qualifications  in
         effect so long as required for the  distribution  of the Securities and
         will pay the fee of the National  Association  of  Securities  Dealers,
         Inc., in connection with its review of the offering.

              (f) The Company will not, for a period of one year  following  the
         Execution Time,  without the prior written  consent of C.E.  Unterberg,
         Towbin,  offer,  sell or contract to sell, or otherwise  dispose of (or
         enter into any  transaction  which is designed to, or could be expected
         to,  result  in the  disposition  (whether  by  actual  disposition  or
         effective economic  disposition due to cash settlement or otherwise) by
         the  Company or any  affiliate  of the Company or any person in privity
         with  the  Company  or  any  affiliate  of  the  Company)  directly  or
         indirectly,  or announce  the  offering  of, any other shares of Common
         Stock or any securities  convertible  into, or exchangeable for, shares
         of Common Stock; provided, however, that the Company may issue and sell
         Common  Stock  pursuant  to  any  employee  stock  option  plan,  stock
         ownership plan or dividend  reinvestment  plan of the Company in effect
         at the Execution  Time and the Company may issue Common Stock  issuable
         upon  the   conversion  of  securities  or  the  exercise  of  warrants
         outstanding at the Execution Time.

         6. Conditions to the Obligations of the  Underwriters.  The obligations
of the  Underwriters  to purchase  the  Underwritten  Securities  and the Option
Securities,  as the  case  may be,  shall  be  subject  to the  accuracy  of the
representations and warranties on the part of the Company contained herein as of
the Execution Time, the Closing Date and any settlement date pursuant to Section
3  hereof,  to  the  accuracy  of the  statements  of the  Company  made  in any
certificates  pursuant  to the  provisions  hereof,  to the  performance  by the
Company of its obligations hereunder and to the following additional conditions:

         (a) If the Registration Statement has not become effective prior to the
Execution Time, unless the Representatives agree in writing to a later time, the



<PAGE>


                                                                              17

Registration Statement will become effective not later than (i) 6:00 PM New York
City time on the date of  determination  of the public  offering  price, if such
determination occurred at or prior to 3:00 PM New York City time on such date or
(ii) 9:30 AM on the Business Day following the day on which the public  offering
price was determined, if such determination occurred after 3:00 PM New York City
time on such date; if filing of the Prospectus,  or any supplement  thereto,  is
required pursuant to Rule 424(b), the Prospectus, and any such supplement,  will
be filed in the manner and within the time period  required by Rule 424(b);  and
no stop order suspending the  effectiveness of the Registration  Statement shall
have been issued and no proceedings  for that purpose shall have been instituted
or threatened.

         (b) The Company shall have furnished to the Representatives the opinion
of Rubin Baum Levin  Constant &  Friedman,  counsel for the  Company,  dated the
Closing Date, to the effect that:

              (i) the Company has been duly incorporated and is validly existing
         as a  corporation  in good  standing  under  the  laws of the  State of
         Delaware,  with corporate power and authority to own its properties and
         conduct  its  business  as  described  in the  Prospectus,  and is duly
         qualified  to do  business  as a  foreign  corporation  and is in  good
         standing  under  the  laws of each  jurisdiction  which  requires  such
         qualification, except where the failure to so qualify  would not have a
         material  adverse  effect on the condition  (financial  or  otherwise),
         prospects  earnings,  business  or  properties  of the  Company and the
         Subsidiary, taken as a whole;

              (ii)  the  Subsidiary  has  been  duly  organized  and is  validly
         existing as a limited liability company in good standing under the laws
         of the State of New Jersey,  with limited  liability  company power and
         authority to own its  properties  and conduct its business as described
         in the  Prospectus,  and is duly  qualified to do business as a foreign
         limited  liability  company and is in good  standing  under the laws of
         each jurisdiction which requires such  qualification,  except where the
         failure to so qualify would not have a material  adverse  effect on the
         condition  (financial or otherwise),  prospects  earnings,  business or
         properties of the Company and the Subsidiary, taken as a whole;

              (iii)  the  Company's  authorized  equity  capitalization  and the
         membership  interests  of  the  Subsidiary  are  as  set  forth  in the
         Prospectus; the



<PAGE>


                                                                              18

         capital  stock  of the  Company  and the  membership  interests  of the
         Subsidiary conform in all material respects to the descriptions thereof
         contained in the  Prospectus;  the  outstanding  shares of Common Stock
         have been duly and validly authorized and issued and are fully paid and
         nonassessable;  all of the  membership  interests of the Subsidiary are
         owned directly by the Company free and clear of any perfected  security
         interest and, to the knowledge of such counsel,  after due inquiry, any
         other security interests, claims, liens or encumbrances; the Securities
         have been duly and validly  authorized,  and, when issued and delivered
         to and paid for by the Underwriters pursuant to this Agreement, will be
         fully paid and  nonassessable;  the  Company  has been  notified by the
         Nasdaq  SmallCap  Market that the  Securities  are duly  authorized for
         listing,  subject to official notice of issuance on the Nasdaq SmallCap
         Market; the certificates for the Securities are in valid and sufficient
         form;  and the holders of  outstanding  shares of capital  stock of the
         Company and the membership interests of the Subsidiary are not entitled
         to  preemptive  or other rights to subscribe  for the  Securities;  and
         except as set forth in the  Prospectus,  no options,  warrants or other
         rights to purchase, agreements or other obligations to issue, or rights
         to convert any obligations  into or exchange any securities for, shares
         of capital stock of or membership or ownership interests in the Company
         or the Subsidiary are outstanding;

              (iv) to the  knowledge  of such  counsel,  there is no  pending or
         threatened  action,  suit or  proceeding  by or  before  any  court  or
         governmental agency,  authority or body or any arbitrator involving the
         Company or the  Subsidiary  of a character  required to be disclosed in
         the  Registration  Statement  which is not adequately  disclosed in the
         Prospectus, and there is no franchise,  contract or other document of a
         character  required to be  described in the  Registration  Statement or
         Prospectus,  or to be  filed  as  an  exhibit  thereto,  which  is  not
         described or filed as required;

              (v)  based  solely  upon  the  advice  of  the   Commission,   the
         Registration Statement has become effective under the Act; any required
         filing of the Prospectus, and any supplements thereto, pursuant to Rule
         424(b) has been made in the manner and within the time period  required
         by Rule  424(b);  to the  knowledge  of  such  counsel,  no stop  order
         suspending the  effectiveness  of the  Registration  Statement has been
         issued,  no  proceedings  for that  purpose  have  been  instituted  or
         threatened and



<PAGE>


                                                                              19

         the Registration Statement and the Prospectus (other than the financial
         statements and other  financial and statistical  information  contained
         therein as to which such counsel need express no opinion)  comply as to
         form in all material  respects with the applicable  requirements of the
         Act and the rules thereunder; and solely on the basis of such counsel's
         work  in  connection   with  this  matter,   including  such  counsel's
         participation  in conferences at which the  Registration was discussed,
         prepared and  reviewed and  examination  of the  documents  referred to
         therein,  such counsel has no reason to believe  that on the  Effective
         Date or at the Execution Time the  Registration  Statement  contains or
         contained  any untrue  statement of a material fact omits or omitted to
         state any material fact  required to be stated  therein or necessary to
         make the statements therein not misleading or that the Prospectus as of
         its date and on the Closing  Date  includes  any untrue  statement of a
         material fact or omitted or omits to state a material fact necessary to
         make the statements  therein,  in the light of the circumstances  under
         which  they were made,  not  misleading  (in each case,  other than the
         financial statements and other financial information contained therein,
         as to which such counsel need not express an opinion);

              (vi)  this  Agreement  has  been  duly  authorized,  executed  and
         delivered by the Company;

              (vii) the Company is not and,  after giving effect to the offering
         and sale of the Securities and the Warrants and the  application of the
         proceeds  thereof  as  described  in  the  Prospectus,  will  not be an
         "investment  company" as defined in the Investment Company Act;

              (viii) no consent, approval, authorization filing with or order of
         any court or governmental agency or body is required in connection with
         the transactions contemplated herein, except such as have been obtained
         under  the Act and such as may be  required  under the blue sky laws of
         any  jurisdiction in connection  with the purchase and  distribution of
         the Securities by the  Underwriters in the manner  contemplated in this
         Agreement and in the Prospectus;

              (ix) to such  counsel's  knowledge,  neither the issue and sale of
         the Securities and the Warrants,  nor the  consummation of any other of
         the transactions  herein  contemplated nor the fulfillment of the terms
         hereof will conflict with, result in a breach or violation, or



<PAGE>


                                                                              20

         imposition  of any lien,  charge or  encumbrance  upon any  property or
         assets of the Company or the Subsidiary pursuant to, (i) the charter or
         by-laws of the Company,  (ii) the charter or operating agreement of the
         Subsidiary,  (iii)  the  terms  of  any  indenture,   contract,  lease,
         mortgage,  deed of  trust,  note  agreement,  loan  agreement  or other
         agreement, obligation, condition or covenant or instrument to which the
         Company or the  Subsidiary is a party or bound or to which its property
         is subject, or (iv) any statute, law, rule, regulation, judgment, order
         or decree  applicable  to the Company or the  Subsidiary  of any court,
         regulatory body,  administrative agency,  governmental body, arbitrator
         or  other  authority  having  jurisdiction  over  the  Company  or  the
         Subsidiary or any of its or their properties;

              (x) no holders of  securities  of the  Company  have rights to the
         registration of such securities under the Registration Statement; and

              (xi) the Warrant Agreement has been duly authorized,  executed and
         delivered by the Company and  constitutes  a valid and legally  binding
         obligation  of the Company in  accordance  with its terms;  the Warrant
         Agreement  and the  Warrants  conform in all  material  respects to the
         descriptions  thereof  contained in the  Prospectus;  the Warrants have
         been duly and validly  authorized,  executed,  issued and delivered and
         constitute the valid and binding  obligations of the Company,  entitled
         to the benefits of the Warrant  Agreement and enforceable in accordance
         with their terms;  the  certificates  for the Warrants are in valid and
         sufficient form; the Warrants are exercisable for the Warrant Shares of
         the  Company  in  accordance  with  their  terms;  the  Warrant  Shares
         initially  issuable  upon the exercise of the  Warrants  have been duly
         authorized  and reserved  for issuance  upon such  exercise  and,  when
         issued  upon such  exercise,  will be  validly  issued,  fully paid and
         nonassessable;  the  stockholders  of the  Company  have no  preemptive
         rights with respect to the Warrant Shares.

In rendering such opinion, such counsel may rely (A) as to matters involving the
application of laws of any jurisdiction other than the State of Delaware,  State
of New York or the Federal  laws of the United  States,  to the extent they deem
proper and specified in such opinion,  upon the opinion of other counsel of good
standing  whom they believe to be reliable and who are  satisfactory  to counsel
for the  Underwriters  and (B) as to  matters of fact,  to the extent  they deem
proper, on certificates of responsible officers of



<PAGE>


                                                                              21

the Company and public officials. References to the Prospectus in this paragraph
(b) include any supplements thereto at the Closing Date.

         (c)  The  Representatives  shall have received  from Cravath,  Swaine &
Moore, counsel for the Underwriters, such opinion or opinions, dated the Closing
Date, with respect to the issuance and sale of the Securities,  the Registration
Statement,  the  Prospectus  (together  with any  supplement  thereto) and other
related matters as the Representatives  may reasonably require,  and the Company
shall have  furnished  to such  counsel  such  documents as they request for the
purpose of enabling them to pass upon such matters.

         (d)  The  Company  shall  have  furnished  to  the   Representatives  a
certificate of the Company, signed by the Chairman of the Board or the President
and the  principal  financial or  accounting  officer of the Company,  dated the
Closing Date, to the effect that the signers of such  certificate have carefully
examined the  Registration  Statement,  the  Prospectus,  any supplements to the
Prospectus and this Agreement and that:

              (i) the  representations  and  warranties  of the  Company in this
         Agreement  are true and correct in all  material  respects on and as of
         the Closing  Date with the same  effect as if made on the Closing  Date
         and the Company  has  complied in all  material  respects  with all the
         agreements and satisfied all the conditions on its part to be performed
         or satisfied at or prior to the Closing Date;

              (ii)  no  stop  order   suspending   the   effectiveness   of  the
         Registration  Statement  has been  issued and no  proceedings  for that
         purpose  have  been   instituted   or,  to  the  Company's   knowledge,
         threatened; and

              (iii)  since  the date of the  most  recent  financial  statements
         included in the Prospectus (exclusive of any supplement thereto), there
         has been no material  adverse  change in the  condition  (financial  or
         otherwise),  prospects, earnings, business or properties of the Company
         and the  Subsidiary,  taken as a whole,  whether  or not  arising  from
         transactions in the ordinary course of business, except as set forth in
         or  contemplated  in  the  Prospectus   (exclusive  of  any  supplement
         thereto).

         (e) At the Execution Time and at the Closing Date,  Arthur Anderson LLP
shall have furnished to the  Representatives  letters,  dated respectively as of
the Execution Time and as of the Closing Date, in form and



<PAGE>


                                                                              22

substance  satisfactory  to  the  Representatives,   confirming  that  they  are
independent  accountants  within  the  meaning  of the Act  and  the  applicable
published rules and regulations thereunder and stating in effect that:

              (i)  in  their  opinion  the  audited  financial   statements  and
         financial  statement  schedules included in the Registration  Statement
         and  the  Prospectus  and  reported  on by them  comply  in form in all
         material  respects with the applicable  accounting  requirements of the
         Act and the related published rules and regulations;

              (ii) on the basis of a reading of the latest  unaudited  financial
         statements  made  available  by  the  Company;   carrying  out  certain
         specified  procedures  (but  not  an  examination  in  accordance  with
         generally  accepted  auditing  standards)  which would not  necessarily
         reveal matters of  significance  with respect to the comments set forth
         in such  letter;  a  reading  of the  minutes  of the  meetings  of the
         stockholders,  directors  and the  executive,  audit  and  compensation
         committees of the Company and the Operating  Agreement,  as amended, of
         the Subsidiary ; and  inquiries of certain officials of the Company who
         have responsibility for financial and accounting matters of the Company
         and the Subsidiary as to transactions and events subsequent to December
         31, 1997,  nothing came to their attention which caused them to believe
         that:

                   (1) with  respect to the period  subsequent  to December  31,
              1997,  there were any changes,  at a specified  date not more than
              five  days  prior  to the  date of the  letter,  in the  long-term
              liabilities  of the Company or the  Subsidiary or capital stock of
              the  Company  or  decreases  in the  stockholders'  equity  of the
              Company and the Subsidiary or decreases in working  capital of the
              Company as compared  with the amounts  shown on the  December  31,
              1997,  consolidated  balance  sheet  included in the  Registration
              Statement  and the  Prospectus,  or for the period from January 1,
              1998 to such specified date there were any decreases,  as compared
              with  the  corresponding  period  in  the  preceding  year  in net
              revenues or income  before  income  taxes or in total or per share
              amounts of net income of the Company and the Subsidiary, operating
              income,  net interest income,  except in all instances for changes
              or decreases  set forth in such  letter,  in which case the letter
              shall be accompanied by an explanation by the Company as to



<PAGE>


                                                                              23

              the  significance  thereof  unless said  explanation is not deemed
              necessary by the Representatives; or

                   (2) the information  included in the  Registration  Statement
              and  Prospectus in response to Regulation  S-K, Item 301 (Selected
              Financial Data), Item 302  (Supplementary  Financial  Information)
              and Item 402 (Executive  Compensation)  is not in conformity  with
              the applicable disclosure requirements of Regulation S-K; and

              (iii) they have performed certain other specified  procedures as a
         result  of  which  they  determined  that  certain  information  of  an
         accounting,  financial  or  statistical  nature  (which is  limited  to
         accounting,  financial  or  statistical  information  derived  from the
         general accounting records of the Company and the Subsidiary) set forth
         in  the  Registration  Statement  and  the  Prospectus,  including  the
         information   set  forth   under  the   captions   "Summary   Financial
         Information", "Dilution", "Capitalization",  "Selected Financial Data",
         "Management's  Discussion  and  Analysis  of  Financial  Condition  and
         Results   of   Operations",    "Business",    "Management",    "Certain
         Transactions",  "Principal  Stockholders"  and  "Description of Capital
         Stock" in the  Prospectus,  agrees with the  accounting  records of the
         Company  and  the   Subsidiary,   excluding   any  questions  of  legal
         interpretation.

         References  to  the  Prospectus  in  this  paragraph  (e)  include  any
supplement thereto at the date of the letter.

         (f)  Subsequent to the Execution  Time or, if earlier,  the dates as of
which  information  is given in the  Registration  Statement  (exclusive  of any
amendment  thereof) and the Prospectus  (exclusive of any  supplement  thereto),
there shall not have been (i) any change or decrease  specified in the letter or
letters  referred to in paragraph  (e) of this Section 6 or (ii) any change,  or
any development  involving a prospective  change,  in or affecting the condition
(financial or  otherwise),  earnings,  business or properties of the Company and
the Subsidiary,  taken as a whole,  whether or not arising from  transactions in
the ordinary  course of business,  except as set forth in or contemplated in the
Prospectus  (exclusive of any  supplement  thereto) the effect of which,  in any
case  referred to in clause (i) or (ii) above,  is, in the sole  judgment of the
Representatives,   so  material  and  adverse  as  to  make  it  impractical  or
inadvisable  to proceed  with the  offering  or delivery  of the  Securities  as
contemplated by the



<PAGE>


                                                                              24

Registration  Statement  (exclusive of any amendment thereof) and the Prospectus
(exclusive of any supplement thereto).

         (g) At the  Execution  Time,  the Company  shall have  furnished to the
Representatives a letter substantially in the form of Exhibit A hereto from each
officer,  director stockholder and option holder of the Company addressed to the
Representatives.

         (h) The Company  shall have caused the  Securities  to be eligible  for
trading on the Nasdaq SmallCap Market upon issuance.

         (i) At the  time of  Closing,  the  Company  shall  have  executed  and
delivered the Warrant Agreement to the Representatives.

         (j) Prior to the Closing Date,  the Company shall have furnished to the
Representatives  such further  information,  certificates  and  documents as the
Representatives may reasonably request.

         If any of the  conditions  specified  in this  Section 6 shall not have
been fulfilled in all material  respects when and as provided in this Agreement,
or if any of the opinions and certificates  mentioned above or elsewhere in this
Agreement shall not be in all material respects reasonably  satisfactory in form
and  substance to the  Representatives  and counsel for the  Underwriters,  this
Agreement and all obligations of the Underwriters  hereunder may be canceled at,
or at any time prior to, the Closing Date by the Representatives. Notice of such
cancelation  shall  be  given to the  Company  in  writing  or by  telephone  or
facsimile confirmed in writing.

         The  documents  required  to be  delivered  by this  Section 6 shall be
delivered  at  the  office  of  Cravath,   Swaine  &  Moore,   counsel  for  the
Underwriters,  at Worldwide Plaza, 825 Eighth Avenue, New York, New York, on the
Closing Date.

         7.  Reimbursement  of  Underwriters'  Expenses.  If  the  sale  of  the
Securities  provided for herein is not consummated  because any condition to the
obligations of the  Underwriters set forth in Section 6 hereof is not satisfied,
because  of any  termination  pursuant  to  Section  10 hereof or because of any
refusal,  inability  or  failure  on the  part of the  Company  to  perform  any
agreement  herein or comply with any provision  hereof other than by reason of a
default by any of the Underwriters,  the Company will reimburse the Underwriters
severally through C.E. Unterberg, Towbin on



<PAGE>


                                                                              25

demand  for  all   out-of-pocket   expenses   (including   reasonable  fees  and
disbursements  of counsel)  that shall have been  incurred by them in connection
with the proposed purchase and sale of the Securities.

         8.  Indemnification  and  Contribution.   (a)  The  Company  agrees  to
indemnify and hold harmless each Underwriter, the directors, officers, employees
and agents of each  Underwriter  and each person who  controls  any  Underwriter
within the meaning of either the Act or the Securities Exchange Act of 1934 (the
"Exchange  Act")  against any and all losses,  claims,  damages or  liabilities,
joint or several, to which they or any of them may become subject under the Act,
the Exchange  Act or other  Federal or state  statutory  law or  regulation,  at
common law or otherwise,  insofar as such losses, claims, damages or liabilities
(or  actions  in  respect  thereof)  arise out of or are based  upon any  untrue
statement  or alleged  untrue  statement  of a material  fact  contained  in the
registration  statement  for the  registration  of the  Securities as originally
filed or in any  amendment  thereof,  or in any  Preliminary  Prospectus  or the
Prospectus,  or in any amendment thereof or supplement thereto,  arise out of or
are based upon the omission or alleged omission to state therein a material fact
required to be stated  therein or necessary to make the  statements  therein not
misleading,  or arise out of or are based  upon any act or failure to act or any
alleged act or failure to act by any Underwriter in connection with, or relating
in any manner to, the Common  Stock or the  offering  contemplated  hereby,  and
which  is  included  as part  of or  referred  to in any  loss,  claim,  damage,
liability  or action  arising  out of or based upon  matters  covered  above and
agrees to reimburse each such indemnified  party, as incurred,  for any legal or
other expenses  reasonably  incurred by them in connection with investigating or
defending any such loss, claim, damage, liability or action; provided,  however,
that (i) the Company  will not be liable in any such case to the extent that any
such loss,  claim,  damage or liability  arises out of or is based upon any such
untrue  statement or alleged  untrue  statement or omission or alleged  omission
made  therein  in  reliance  upon and in  conformity  with  written  information
furnished  to the  Company  by or on  behalf  of  any  Underwriter  through  the
Representatives  specifically  for  inclusion  therein or in the  section of the
Prospectus  entitled  "Underwriting" and (ii) such indemnity with respect to any
Preliminary Prospectus shall not inure to the benefit of any Underwriter (or any
director,  officer,  employee  or  agent  of  such  Underwriter  or  any  person
controlling  such  Underwriter)  from whom the person  asserting  any such loss,
claim, damage or liability purchased the Securities that are the subject thereof
if such person did not receive a copy of the



<PAGE>


                                                                              26

Prospectus (or the Prospectus as supplemented)  excluding documents incorporated
therein  by  reference  at or  prior  to the  confirmation  of the  sale of such
Securities to such person in any case where such delivery is required  under the
Act and any untrue  statement  or omission of a material  fact  contained in any
Preliminary  Prospectus  was corrected in the  Prospectus  (or the Prospectus as
supplemented).  This  indemnity  agreement  will be in addition to any liability
which the Company may otherwise have.

         (b) Each  Underwriter  severally  agrees to indemnify and hold harmless
the  Company,  each  of its  directors,  each  of its  officers  who  signs  the
Registration  Statement,  and each person who  controls  the Company  within the
meaning  of  either  the Act or the  Exchange  Act,  to the same  extent  as the
foregoing  indemnity  from  the  Company  to each  Underwriter,  but  only  with
reference  to written  information  furnished  to the Company by or on behalf of
such Underwriter through the  Representatives  specifically for inclusion in the
documents referred to in the foregoing indemnity.  This indemnity agreement will
be in addition to any liability  which any  Underwriter  may otherwise have. The
Company  acknowledges that the statements set forth in the last paragraph of the
cover page regarding  delivery of the Securities,  the  stabilization  legend in
block capital letters on page 2 and under the heading "Underwriting"  constitute
the only  information  furnished  in  writing  by or on  behalf  of the  several
Underwriters for inclusion in any Preliminary Prospectus or the Prospectus.

         (c) Promptly after receipt by an indemnified party under this Section 8
of notice of the commencement of any action,  such indemnified  party will, if a
claim in respect thereof is to be made against the indemnifying party under this
Section 8, notify the indemnifying party in writing of the commencement thereof;
but the failure so to notify the indemnifying party (i) will not relieve it from
liability  under  paragraph (a) or (b) above unless and to the extent it did not
otherwise learn of such action and such failure results in the forfeiture by the
indemnifying  party of substantial rights and defenses and (ii) will not, in any
event,  relieve the  indemnifying  party from any obligations to any indemnified
party other than the indemnification obligation provided in paragraph (a) or (b)
above.  The  indemnifying  party  shall be  entitled  to appoint  counsel of the
indemnifying party's choice at the indemnifying party's expense to represent the
indemnified  party in any action for which  indemnification  is sought (in which
case the indemnifying party shall not thereafter be responsible for the fees and
expenses of any separate  counsel  retained by the indemnified  party or parties
except as set forth below);



<PAGE>


                                                                              27

provided,  however,  that such counsel shall be reasonably  satisfactory  to the
indemnified party.  Notwithstanding the indemnifying party's election to appoint
counsel to represent the indemnified  party in an action,  the indemnified party
shall have the right to employ separate counsel  (including local counsel),  and
the  indemnifying  party shall bear the reasonable  fees,  costs and expenses of
such separate counsel if (i) the use of counsel chosen by the indemnifying party
to represent the indemnified party would present such counsel with a conflict of
interest,  (ii) the actual or potential  defendants  in, or targets of, any such
action include both the  indemnified  party and the  indemnifying  party and the
indemnified  party  shall  have  reasonably  concluded  that  there may be legal
defenses  available to it and/or other  indemnified  parties which are different
from or  additional  to those  available to the  indemnifying  party,  (iii) the
indemnifying  party shall not have employed counsel  reasonably  satisfactory to
the  indemnified  party to represent the  indemnified  party within a reasonable
time after  notice of the  institution  of such action or (iv) the  indemnifying
party shall  authorize the indemnified  party to employ separate  counsel at the
expense of the indemnifying  party. An indemnifying  party will not, without the
prior  written  consent of the  indemnified  parties,  settle or  compromise  or
consent to the entry of any judgment  with respect to any pending or  threatened
claim,  action,  suit or  proceeding  in  respect  of which  indemnification  or
contribution may be sought hereunder (whether or not the indemnified parties are
actual or  potential  parties to such claim or action)  unless such  settlement,
compromise  or consent  includes an  unconditional  release of each  indemnified
party from all liability arising out of such claim, action, suit or proceeding.

         (d) In the event that the indemnity provided in paragraph (a) or (b) of
this Section 8 is unavailable to or insufficient to hold harmless an indemnified
party for any reason,  the Company and the  Underwriters  agree to contribute to
the aggregate losses,  claims, damages and liabilities (including legal or other
expenses reasonably incurred in connection with investigating or defending same)
(collectively "Losses") to which the Company and one or more of the Underwriters
may be subject in such  proportion  as is  appropriate  to reflect the  relative
benefits  received by the Company on the one hand and by the Underwriters on the
other from the offering of the Securities;  provided,  however,  that in no case
shall  any  Underwriter  (except  as may be  provided  in  any  agreement  among
underwriters  relating to the offering of the Securities) be responsible for any
amount in excess of the  underwriting  discount or commission  applicable to the
Securities purchased by such Underwriter hereunder. If the



<PAGE>


                                                                              28

allocation provided by the immediately preceding sentence is unavailable for any
reason,  the Company and the Underwriters shall contribute in such proportion as
is appropriate to reflect not only such relative  benefits but also the relative
fault of the  Company  on the one hand and of the  Underwriters  on the other in
connection  with the  statements or omissions  which  resulted in such Losses as
well as any other relevant  equitable  considerations.  Benefits received by the
Company  shall be deemed to be equal to the total net proceeds from the offering
(before deducting expenses),  and benefits received by the Underwriters shall be
deemed to be equal to the total underwriting discounts and commissions,  in each
case as set forth on the cover page of the  Prospectus.  Relative fault shall be
determined  by  reference  to,  among  other  things,  whether any untrue or any
alleged untrue  statement of a material fact or the omission or alleged omission
to state a material fact relates to  information  provided by the Company on the
one hand or the  Underwriters on the other,  the intent of the parties and their
relative knowledge,  access to information and opportunity to correct or prevent
such untrue statement or omission.  The Company and the Underwriters  agree that
it would not be just and equitable if  contribution  were determined by pro rata
allocation or any other method of allocation  which does not take account of the
equitable  considerations  referred to above.  Notwithstanding the provisions of
this paragraph (d), no person guilty of fraudulent misrepresentation (within the
meaning of Section 11(f) of the Act) shall be entitled to contribution  from any
person who was not guilty of such fraudulent misrepresentation.  For purposes of
this  Section 8, each person who controls an  Underwriter  within the meaning of
either the Act or the  Exchange  Act and each  director,  officer,  employee and
agent of an  Underwriter  shall  have the same  rights to  contribution  as such
Underwriter,  and each person who  controls  the  Company  within the meaning of
either the Act or the Exchange  Act,  each officer of the Company who shall have
signed the  Registration  Statement  and each director of the Company shall have
the same  rights to  contribution  as the  Company,  subject in each case to the
applicable terms and conditions of this paragraph (d).

         9. Default by an  Underwriter.  If any one or more  Underwriters  shall
fail to purchase  and pay for any of the  Securities  agreed to be  purchased by
such  Underwriter or  Underwriters  hereunder and such failure to purchase shall
constitute a default in the performance of its or their  obligations  under this
Agreement,  the remaining  Underwriters shall be obligated  severally to take up
and pay for (in the  respective  proportions  which the amount of Securities set
forth opposite their names in Schedule I hereto bears to the



<PAGE>


                                                                              29

aggregate amount of Securities set forth opposite the names of all the remaining
Underwriters)  the Securities  which the defaulting  Underwriter or Underwriters
agreed but failed to  purchase;  provided,  however,  that in the event that the
aggregate amount of Securities which the defaulting  Underwriter or Underwriters
agreed but  failed to  purchase  shall  exceed  10% of the  aggregate  amount of
Securities set forth in Schedule I hereto, the remaining Underwriters shall have
the right to purchase  all,  but shall not be under any  obligation  to purchase
any, of the Securities,  and if such nondefaulting  Underwriters do not purchase
all the  Securities,  this  Agreement will  terminate  without  liability to any
nondefaulting  Underwriter  or the  Company.  In the event of a  default  by any
Underwriter  as set forth in this Section 9, the Closing Date shall be postponed
for such period, not exceeding five Business Days, as the Representatives  shall
determine in order that the required changes in the  Registration  Statement and
the  Prospectus  or in any other  documents  or  arrangements  may be  effected.
Nothing contained in this Agreement shall relieve any defaulting  Underwriter of
its  liability,  if any, to the Company and any  nondefaulting  Underwriter  for
damages occasioned by its default hereunder.

         10. Termination.  This Agreement shall be subject to termination in the
absolute discretion of the Representatives, by notice given to the Company prior
to delivery of and payment for the Securities, if at any time prior to such time
(i)  trading in the  Company's  Common  Stock shall have been  suspended  by the
Commission or the Nasdaq SmallCap  Market or trading in securities  generally on
the New York  Stock  Exchange  or the  Nasdaq  SmallCap  Market  shall have been
suspended or limited or minimum prices shall have been  established on either of
such  Exchange or SmallCap  Market,  (ii) a banking  moratorium  shall have been
declared  either by Federal or New York State  authorities  or (iii) there shall
have  occurred any outbreak or  escalation of  hostilities,  declaration  by the
United  States of a national  emergency  or war or other  calamity or crisis the
effect of which on financial markets is such as to make it, in the sole judgment
of the Representatives,  impractical or inadvisable to proceed with the offering
or delivery of the Securities as  contemplated  by the Prospectus  (exclusive of
any supplement thereto).

         11.   Representations  and  Indemnities  to  Survive.   The  respective
agreements, representations, warranties, indemnities and other statements of the
Company or its officers and of the Underwriters set forth in or made pursuant to
this  Agreement  will  remain  in  full  force  and  effect,  regardless  of any
investigation made by or on behalf



<PAGE>


                                                                              30

of  any  Underwriter  or the  Company  or any  of  the  officers,  directors  or
controlling  persons referred to in Section 8 hereof,  and will survive delivery
of and payment for the  Securities.  The  provisions  of Sections 7 and 8 hereof
shall survive the termination or cancelation of this Agreement.

         12.  Notices.  All  communications  hereunder  will be in  writing  and
effective only on receipt, and, if sent to the Representatives,  will be mailed,
delivered or telefaxed and confirmed to them,  care of C.E.  Unterberg,  Towbin,
Swiss Bank Tower, 10 East 50th Street,  22nd Floor,  New York, New York,  10022;
or, if sent to the Company, will be mailed, delivered or telefaxed and confirmed
to it at 130 Madison  Avenue,  New York,  New York 10016,  attention  of Jeffrey
Tauber.

         13.  Successors.  This  Agreement  will inure to the  benefit of and be
binding upon the parties hereto and their respective successors and the officers
and directors and controlling  persons  referred to in Section 8 hereof,  and no
other person will have any right or obligation hereunder.

         14. Applicable Law. This Agreement will be governed by and construed in
accordance with the laws of the State of New York.

         15.  Counterparts.  This  Agreement  may  be  signed  in  one  or  more
counterparts,  each of  which  shall  constitute  an  original  and all of which
together shall constitute one and the same agreement.

         16. Headings. The section headings used herein are for convenience only
and shall not affect the construction hereof.




<PAGE>


                                                                              31

         If the  foregoing  is in  accordance  with  your  understanding  of our
agreement, please sign and return to us the enclosed duplicate hereof, whereupon
this letter and your acceptance  shall  represent a binding  agreement among the
Company and the several Underwriters.

                              Very truly yours,

                              By: ..............................................
                              
                              Name:
                              Title:

The   foregoing   Agreement   is  hereby
confirmed  and  accepted  as of the date
first above written.

C.E. Unterberg, Towbin

By: .................................................


For itself, Fahnestock & Co. Inc. and the
other   several   Underwriters  named  in
Schedule I to the foregoing Agreement.




<PAGE>




                                   SCHEDULE I


                                     NUMBER OF SHARES       NUMBER OF WARRENTS
UNDERWRITERS                         TO BE PURCHASED         TO BE PURCHASED

C.E. Unterberg, Towbin . . . . . . .    1,380,000                138,000
Fahnestock & Co. Inc.  . . . . . . .      920,000                 92,000








                                        ---------                -------
         Total . . . . . . . . .        2,300,000                230,000
                                        =========                =======






<PAGE>




                                                                       EXHIBIT A


             [Letterhead of officer, director, shareholder or option

                    holder of CyberShop International, Inc.]


                          CyberShop International, Inc.
                         Public Offering of Common Stock


                                                                          , 1998

C.E. Unterberg, Towbin
Fahnestock & Co. Inc.
C/O C.E. Unterberg, Towbin
Swiss Bank Tower
10 East 50th Street, 22nd Floor
New York, New York 10022

Ladies and Gentlemen:

         This letter is being  delivered to you in connection  with the proposed
Underwriting  Agreement  (the  "Underwriting   Agreement"),   between  CyberShop
International,  Inc., a Delaware  corporation  (the  "Company"),  and you as the
Underwriter  named therein,  relating to an  underwritten  public  offering (the
"Offering")  of Common  Stock,  $.001 par value  (the  "Common  Stock"),  of the
Company.

         In order to induce you to enter into the  Underwriting  Agreement,  the
undersigned  will not,  without  the prior  written  consent of C.E.  Unterberg,
Towbin, offer, sell, contract to sell, pledge or otherwise dispose of, or file a
registration  statement  with the  Commission  in respect  of, or  establish  or
increase a put  equivalent  position or liquidate or decrease a call  equivalent
position  within the meaning of Section 16 of the  Exchange Act with respect to,
any shares of capital stock of the Company or any securities convertible into or
exercisable  or  exchangeable  for such capital stock,  or publicly  announce an
intention  to effect  any such  transaction,  for a period of one year after the
date of this  Agreement,  other than (i) shares of Common Stock  obtained by any
purchases in the open market by the  undersigned  following  consummation of the
Offering, (ii) any shares of Common Stock to be sold hereunder, (iii) any option
or warrant or the  conversion of a security  outstanding  on the date hereof and
referred to in the  Prospectus to which this Agreement  relates,  (iv) shares of
Common Stock  disposed of as bona fide gifts,  and (v) the transfer of shares of
Common Stock by the undersigned to



<PAGE>


                                                                               2


(a) any spouse, parents, siblings or lineal descendants of the undersigned,  (b)
any trust for the benefit of the undersigned,  (c) any  distributee,  legatee or
devisee of the  undersigned  who acquires its shares by will or operation of law
upon the death or  dissolution  of the  undersigned or (d) any current holder of
Common Stock; provided that the transferee in each of the preceding clauses (iv)
and (v) agrees in writing to be bound by the terms of this Agreement to the same
extent as the undersigned.

         If for any reason the Underwriting  Agreement shall be terminated prior
to the Closing Date (as defined in the  Underwriting  Agreement),  the agreement
set forth above shall likewise be terminated.

                                                   Yours very truly,

                                                   [Signature of officer,
                                                   director, shareholder or
                                                   option holder]

                                                   [Name and address of officer,
                                                   director, shareholder or
                                                   option holder]






                                                                     EXHIBIT 4.1


CYBERSHOP INTERNATIONAL, INC.


COMMON STOCK

INCORPORATED UNDER THE LAWS OF THE STATE OF DELAWARE

CUSIP 23251X10 5

SEE REVERSE FOR CERTAIN DEFINITIONS

THIS CERTIFIES THAT          
IS THE OWNER OF

FULLY PAID AND NON-ASSESSABLE SHARES OF THE PAR VALUE OF $.001 EACH OF THE
COMMON STOCK OF

CYBERSHOP INTERNATIONAL, INC.

transferable  on the books of the  Corporation by the holder hereof in person or
by  duly  authorized  Attorney,  upon  surrender  of this  Certificate  properly
endorsed.

This  Certificate  is not valid until  coutersigned  by the  Transfer  Agent and
Registrar.

     WITNESS the facsimile seal of the Corporation and the facsimile  signatures
of its duly authorized officers.

Dated:

    SEAL

SECRETARY           CHAIRMAN

COUNTERSIGNED AND REGISTERED:
AMERICAN STOCK TRANSFER & TRUST COMPANY
  TRANSFER AGENT AND REGISTRAR

BY

   AUTHORIZED SIGNATURE

<PAGE>

     The Corporation  will furnish charge to each  stockholder who so requests a
copy of the provisions setting forth the powers, designations,  pereferences and
relative,  participating,  optional,  or other special  reights of each class of
stock or series  thereof  which the  Corporation  is authorized to issue and the
qualifications, limitations or restrictions of such preferences and/or rights

     The following  abbreviations,  when used in the  inscription on the face of
this  certificate,  shall be  construed  as though they were written out in full
according to applicable laws or regulations:

TEN-COM -- as tenants in common
TEN ENT -- as tenants by the entireties

JT TEN  -- as joint tenantswith right of survivorship
and not as tenants in common

UNIF GIFT MIN ACT -Custodian-
(Cust)     (Minor)
under Uniform Gifts to
Minors Act (State)

     Additional abbreviations may also be used through not in the above list.

For value received,_____________________ hereby sell, assign and transfer unto

PLEASE INSERT SOCIAL SECURITY OR OTHER IDENTIFYING NUMBER OF ASSIGNEE

- --------------------------------------------------------------------------------
(PLEASE PRINT OR TYPEWRITE NAME ANE ADDRESS INCLUDING ZIP CODE OF

- --------------------------------------------------------------------------------
ASSIGNEE)


- --------------------------------------------------------------------------------

- ---------------------------------- Shares of the Common Stock represented by the
within   Certificate,   and  do  hereby   irrevocably   constitute  and  appoint

- -------------------------------------------------------------     Attorney    to
transfer the said stock on the books of the  within-named  Corporation with full
power of substitution in the premises.
<PAGE>

Dated_____________________


NOTICE:_________________________________________________________________________
THE SIGNATURE TO THIS  ASSIGNMENT  MUST CORRESPOND WITH THE NAME AS WRITTEN UPON
THE  FACE  OF  THE  CERTIFICATE  IN  EVERY  PARTICULAR,  WITHOUT  ALTERATION  OR
ENLARGEMENT OR ANY CHANGE WHATEVER.

SIGNATURE(S) GUARANTEED:________________________________________________________
THE  SIGNATURE(S)  SHOULD BE  GUARANTEED  BY AN ELIGIBLE  GUARANTOR  INSTITUTION
(BANKS,  STOCKBROKERS,  SAVINGS  AND LOAN  ASSOCIATIONS  AND CREDIT  UNIONS WITH
MEMBERSHIP IN AN APPROVED  SIGNATURE  GUARANTEE  MEDALLION  PROGRAM) PURSUANT TO
S.E.C. RULE 17Ad-15.

KEEP THIS  CERTIFICATE  IN A SAFE PLACE.  IF IT IS LOST,  STOLEN,  MUTILATED  OR
DESTROYED,  THE  CORPORATION  WILL REQUIRE A BOND OF INDEMNITY AS A CONDITION TO
THE ISSUANCE OF A REPLACEMENT CERTIFICATE.





                                                                     Exhibit 5.1

                [RUBIN BAUM LEVIN CONSTANT & FRIEDMAN LETTERHEAD]


                                                   ________, 1998

CyberShop International, Inc.
130 Madison Avenue
New York, NY 10016

Ladies and Gentlemen:

     We have  acted as  counsel to you in  connection  with (i) an  underwritten
public  offering  of up to  2,300,000  shares (the  "Company  Shares") of common
stock,  par value $.001 per share of CyberShop  International,  Inc., a Delaware
corporation  (the "Company") (the "Common  Stock"),  together with an additional
345,000 shares of Common Stock if and to the extent the underwriters exercise an
over-allotment option granted by the Company (the "Over-Allotment  Shares"), and
(ii) the preparation and filing of the registration  statement on Form S-1, File
No. 333-42707 (the  "Registration  Statement") under the Securities Act of 1933,
as amended (the "Securities  Act"), which you are filing with the Securities and
Exchange  Commission  with respect to the Company Shares and the  Over-Allotment
Shares (collectively, the "Shares").

     We have examined the Registration  Statement and such documents and records
of the Company and other  documents as we have deemed  necessary for the purpose
of this opinion.  Based upon the foregoing,  we are of the opinion that upon the
happening of the following events:

     (a)  the filing and  effectiveness  of the  Registration  Statement and any
          amendments thereto,

     (b)  due execution by the Company and  registration by its registrar of the
          Shares,

     (c)  the  offering  and  sale  of  the  Shares  as   contemplated   by  the
          Registration Statement, and

     (d)  receipt by the Company of the  consideration  required  for the Shares
          contemplated by the Registration Statement,

the  Shares  will  be  duly   authorized,   validly   issued,   fully  paid  and
nonassessable.

     We are  members  of the bar of the  State  of New  York,  and  the  opinion
expressed herein is limited to questions  arising under the laws of the State of
New York, the General  Corporation  Law of the State of Delaware and the Federal
law of the United States, and we disclaim any opinion whatsoever with respect to
matters governed by the laws of any other jurisdiction.



<PAGE>


     We hereby  consent  to the  filing of this  opinion  as an  exhibit  to the
Registration  Statement  and  any  amendment  thereto,  including  any  and  all
post-effective  amendments and any registration  statement  relating to the same
offering that is to be effective  upon filing  pursuant to Rule 462(b) under the
Securities  Act,  and to the  reference  to our  firm in the  Prospectus  of the
Registration Statement under the heading "Legal Matters."



                                        Very truly yours,


                                        /s/ RUBIN BAUM LEVIN CONSTANT & FRIEDMAN





                                    EXHIBIT A
                                     MEMBERS


<TABLE>
<CAPTION>

==================================================================================
                  NAME,                          MEMBERSHIP            SHARING
                 ADDRESS                        INTERESTS AS         RATIO AS OF
                AND T.I.N.                    OF AUGUST __, 1997   AUGUST __, 1997
<S>                                              <C>                  <C>    
- ----------------------------------------------------------------------------------
Initial Member ...........................       1,439,171            21.492%
Jeffrey Tauber
211 Gates Avenue
Montclair, New Jersey 07042
T.I.N. ###-##-####
- ----------------------------------------------------------------------------------
Initial Member ...........................       1,439,172            21.492%
Jane S. Tauber
211 Gates Avenue
Montclair, New Jersey 07042
T.I.N. ###-##-####
- ----------------------------------------------------------------------------------
The Jeffrey S. Tauber Grantor
 Retained Annuity Trust ..................         874,746            13.063%
c/o Jeffrey Tauber, Trustee
211 Gates Avenue
Montclair, New Jersey 07042
T.I.N. ###-##-####
- ----------------------------------------------------------------------------------
The Jane S. Tauber Grantor
 Retained Annuity Trust ..................         874,746            13.063%
c/o Jane S. Tauber, Trustee
211 Gates Avenue
Montclair, New Jersey 07042
T.I.N. ###-##-####
- ----------------------------------------------------------------------------------
Initial Member ...........................         166,048             2.476%
Donald J. Weiss
50 Hartshorn Drive
Short Hills, New Jersey 07078
T.I.N. ###-##-####
- ----------------------------------------------------------------------------------
Initial Member ...........................         133,952             2.00%
The Donald J. Weiss 1997 Grantor
 Retained Annuity Trust
c/o Donald J. Weiss
50 Hartshorn Drive
Short Hills, New Jersey 07078
- ----------------------------------------------------------------------------------
Initial Member ...........................         100,000             1.480%
Genesis Direct, Inc.
1 Bridge Plaza
Fort Lee, New Jersey 07024
Attention: Warren Struhl
T.I.N. 22-3378338
- ----------------------------------------------------------------------------------
</TABLE>

                                       A-1
<PAGE>


<TABLE>
<CAPTION>
================================================================================
             NAME,                     MEMBERSHIP          SHARING
            ADDRESS                   INTERESTS AS       RATIO AS OF
           AND T.I.N.              OF AUGUST , 1997     AUGUST , 1997
<S>                                <C>                  <C>
- --------------------------------------------------------------------------------
GE Group Member  ...............         889,143            13.278%
Trustees of General Electric
 Pension Trust
3003 Summer Street
Stamford, Connecticut 06904-7900
Attention: David Wiederecht and
 Steve Levanti
- --------------------------------------------------------------------------------
GE Group Member  ...............          83,392             1.245%
Porridge Partners II
c/o Dawson-Samberg
354 Pequot Avenue
Southport, Connecticut 06490
T.I.N. 06-1391106
- --------------------------------------------------------------------------------
GE Group Member  ...............          69,575             1.039%
Leonard J. Fassler
700 Canal Street
Stamford, Connecticut 06902
T.I.N. ###-##-####
- --------------------------------------------------------------------------------
GE Group Member  ...............          69,575             1.039%
Gerald A. Poch
700 Canal Street
Stamford, Connecticut 06902
T.I.N. ###-##-####
- --------------------------------------------------------------------------------
Big Wave, NV                             279,037             4.167%
c/o Hecht and Company
111 West 40th Street
New York, NY ___
T.I.N.        ..................
- --------------------------------------------------------------------------------
Cairnton Partnership                     279,037             4.167%
54 Park Street
Sydney
2,000, New South Wales
Australia
T.I.N. ______
- --------------------------------------------------------------------------------
     Total                             6,697,594               100%
================================================================================
</TABLE>


                                       A-2

Agreement of Lease, made as of this       19th       day of August 1996, between
     Andim  LTD.,  c/o RVP  Management  Corp.,  130 Madison Ave, New York,  N.Y.
10016

party of the first part, hereinafter referred to as OWNER, and
     CyberShop, Inc.
                    party of the second part, hereinafter referred to as TENANT,

Witnesseth:     Owner hereby leases to Tenant and Tenant hereby hires from Owner

     The entire third floor
in the building known as 130 Madison Avenue
in the Borough of Manhattan,  City of New York, for the term of Ten (10) years

     (or until such term shall sooner cease and expire as hereinafter  provided)
to commence on the 1st day of September  nineteen hundred and ninety six, and to
end on the 31st day of August two thousand and six both dates  inclusive,  at an
annual rental of $32,400 from September 1st, 1998 till August 31st, 2006 payable
monthly at $2,700, and from September 1st, 1998 till August 31st, 2006 increased
by four (4%) percent per annum. See attached rider.

which Tenant  agrees to pay in lawful money of the United  States which shall be
legal tender in payment of all debts and dues,  public and private,  at the time
of payment,  in equal monthly  installments  in advance on the first day of each
month during said term, at the Owner or such other place as Owner may designate,
without any set off or  deduction  whatsoever,  except that Tenant shall pay the
first   monthly installment(s) on the execution  hereof  (unless this lease be a
renewal).
         In the event that, at the  commencement  of the term of this lease,  or
thereafter,  Tenant shall be in default in the payment of rent to Owner pursuant
to the  terms of  another  lease  with  Owner  or with  Owner's  predecessor  in
interest,  Owner may at  Owner's  option  and  without  notice to Tenant add the
amount of such arrears to any monthly  installment of rent payable hereunder and
the same shall be payable to Owner as additional rent.
         The  parties  hereto,  for  themselves,   their  heirs,   distributees,
executors, administrators, legal representatives, successors and assigns, hereby
covenant as follows:
Rent:       1. Tenant shall pay the rent as above and as hereinafter provided.

Occupancy:  2. Tenant shall use and occupy demised premises for Offices and for
               no other purpose.

Tenant  Alterations:  3.  Tenant  shall  make no  changes  in or to the  demised
premises of any nature without  Owner's prior written  consent.  Tenant may make
non-structural  cosmetic alterations at a cost not to exceed $20,000 upon Owners
consent, which shall, not be unreasonably withheld. Subject to the prior written
consent of Owner,  and to the  provisions of this article,  Tenant,  at Tenant's
expense,  may make alterations,  installations,  additions or improvements which
are  non-structural  and which do not affect  utility  services or plumbing  and
electrical  lines,  in or to the  interior  of the  demised  premises  by  using
contractors or mechanics first approved in each instance by Owner. Tenant shall,
before making any alterations,  additions, installations or improvements, at its
expense,  obtain  all  permits,  approvals  and  certificates  required  by  any
governmental or quasi-governmental  bodies and (upon completion) certificates of
final  approval  thereof  and  shall  deliver  promptly  duplicates  of all such
permits, approvals and certificates to Owner and Tenant agrees to carry and will
cause  Tenant's   contractors  and   sub-contractors  to  carry  such  workman's
compensation, general liability, personal and property damage insurance as Owner
may require.  If any mechanic's lien is filed against the demised  premises,  or
the building of which the same forms a part,  for work claimed to have been done
for, or materials  furnished  to,  Tenant,  whether or not done pursuant to this
article,  the same shall be discharged by Tenant within thirty Days  thereafter,
at Tenant's expense, by payment or filing the bond required by law. All fixtures
and all paneling, partitions, railings and like installations,  installed in the
premises at any time,  either by Tenant or by Owner on Tenant's  behalf,  shall,
upon  installations,  become the  property of Owner and shall remain upon and be
surrendered with the demised premises unless Owner, by notice to Tenant no later
than  twenty  days prior to the date  fixed as the  termination  of this  lease,
elects to  relinquish  Owner's right thereto and to have them removed by Tenant,
in which event the same shall be removed  from the  premises by Tenant  prior to
the expiration of the lease, at Tenant's expense.  Nothing in this Article shall
be  construed  to give Owner  title to or to prevent  Tenant's  removal of trade
fixtures,  moveable office furniture and equipment, but upon removal of any such
from the premises or upon removal of other  installations  as may be required by
Owner,  Tenant  shall  immediately  and at its  expense,  repair and restore the
premises to the condition  existing prior to installation  and repair any damage
to the demised  premises  or the  building  due to such  removal.  All  property
permitted or required to be removed,  by Tenant at the end of the term remaining
in the premises after Tenant's removal shall be deemed abandoned and may, at the
election of Owner, either be retained as Owner's property or may be removed form
the premises by Owner, at Tenant's expense.

Maintenance  and Repairs:  4. Tenant shall,  throughout  the term of this lease,
take  good care of the  demised  premises  and the  fixtures  and  appurtenances
therein.  Tenant  shall be  responsible  for all damage or injury to the demised
premises  or any  other  part of the  building  and the  systems  and  equipment
thereof,  whether  requiring  structural or  nonstructural  repairs caused by or
resulting from  carelessness,  omission,  neglect or improper conduct of Tenant,
Tenant's subtenants,  agents,  employees,  invitees or licensers, or which arise
out of any work,  labor,  service or equipment done for or supplied to Tenant or
any  subtenant  or arising out of the  installation,  user or  operation  of the
property or equipment of Tenant or any  subtenant.  Tenant shall also repair all

<PAGE>


damage to the building and the demised premises caused by the moving of Tenant's
fixtures,  furniture  and  equipment.  Tenant shall  promptly  make, at Tenant's
expense,  all  repairs  in and to the  demised  premises  for  which  Tenant  is
responsible,  using  only the  contractor  for the trade or trades in  question,
selected from a list of at least two  contractors  per trade submitted by Owner.
Any other repairs in or to the building or the  facilities  and systems  thereof
for which  Tenant is  responsible  shall be  performed  by Owner at the Tenant's
expense.  Owner shall maintain in good working order and repair the exterior and
the structural  portions of the building,  including the structural  portions of
its demised  premises,  and the public portions of the building interior and the
building plumbing,  electrical,  heating and ventilating  systems (to the extent
such systems  presently  exist) serving the demised  premises.  Tenant agrees to
give prompt  notice of any  defective  condition in the premises for which Owner
may be  responsible  hereunder.  There  shall  be no  allowance  to  Tenant  for
diminution  of rental  value and no  liability on the part of Owner by reason of
inconvenience,  annoyance  or injury to  business  arising  from Owner or others
making repairs,  alterations,  additions or improvements in or to any portion of
the building or the demised premises or in and to the fixtures  appurtenances or
equipment thereof;  provided,  however, that except in the case of an emergency,
Owner shall give to Tenant at least three (3) business days prior written notice
of any such repair  alteration,  addition or  improvement to the building or the
Demised  Premises or in and to any  fixtures or equipment  therein,  which would
materially interrupt the Tenant's use and enjoyment of the Demised Premises.  It
is  specifically  agreed  that  Tenant  shall not be  entitled  to any setoff or
reduction of rent by reason of any failure of Owner to comply with the covenants
of this or any other  article of this Lease.  Tenant  agrees that  Tenant's sole
remedy at law in such  instance  will be by way of an  action  for  damages  for
breach of contract. The provisions of this Article 4 shall not apply in the case
of fire or other casualty which are dealt with in Article 9 hereof.

Window Cleaning:  5. Tenant will not clean nor require,  permit, suffer or allow
any window in the demised  premises to be cleaned  from the outside in violation
of Section 202 of the Labor Law or any other  applicable  law or of the Rules of
the Board of  Standards  and  Appeals,  or of any other  Board or body having or
asserting jurisdiction.

Requirements of Law, Fire Insurance,  Floor Loads: 6. Prior to the  commencement
of the lease term, if Tenant is then in possession, and at all times thereafter,
Tenant,  at  Tenant's  sole cost and  expense,  shall  promptly  comply with all
present and future laws, orders and regulations of all state, federal, municipal
and local governments,  departments, commissions and boards and any direction of
any public officer pursuant to law, and all orders, rules and regulations of the
New York Board of Fire  Underwriters,  Insurance Services Office, or any similar
body which shall impose any  violation,  order or duty upon Owner or Tenant with
respect to the demised  premises,  whether or not arising out of Tenant's use or
manner of use thereof,  (including  Tenant's  permitted use) or, with respect to
the  building if arising out of  Tenant's  manner of use of the  premises or the
building (including the use permitted under the lease). Notwithstanding anything
to the contrary  contained  in this Lease,  Tenant shall not be required to make
any repairs or alterations to any portion of the Building other than the Demised
Premises in order to comply with the Americans with Disabilities Act of 1991, as
the same may be  applicable  and  amended  from time to time  during the term of
Lease,  require Tenant to make structural  repairs or alterations  unless Tenant
has,  by its  manner of use of the  demised  premises  or  method  of  operation
therein,  violated  any such laws,  ordinance,  orders,  rules,  regulations  or
requirements  with respect thereto.  Tenant may, after securing Owner to Owner's
satisfaction against all damages, interest,  penalties and expenses,  including,
but not limited to,  reasonable  attorney's  fees,  by cash deposit or by surety
bond in an amount and in a company satisfactory to Owner, contest and appeal any
such laws, ordinances,  orders, rules, regulations or requirements provided same
is done with all  reasonable  promptness  and  provided  such  appeal  shall not
subject  Owner to  prosecution  for a criminal  offense or  constitute a default
under any lease or  mortgage  under  which  Owner  may  obligated,  or cause the
demised  premises or any part thereof to be  condemned or vacated.  Tenant shall
not do or permit any act or thing to be done in or to the demised premises which
is  contrary  to law, or which will  invalidate  or be in  conflict  with public
liability, fire or other policies of insurance at any time carried by or for the
benefit of Owner with  respect to the demised  premises or the building of which
the demised  premises  form a part, or which shall or might subject Owner to any
liability or responsibility  to any person or for property damage.  Tenant shall
not keep anything in the demised  premises except as now or hereafter  permitted
by the  Fire  Department,  Board of Fire  Underwriters,  Fire  Insurance  Rating
Organization  or other  authority  having  jurisdiction,  and then  only in such
manner and such  quantity so as not to increase the rate for the fire  insurance
applicable to the building, nor use the premises in a manner which will increase
the insurance rate for the building or any property located therein over that in
effect prior to the  commencement  of Tenant's  occupancy.  Tenant shall pay all
costs, expenses,  fines,  penalties, or damages, which may be imposed upon Owner
by reason of Tenant's  failure to comply with the provisions of this article and
if by reason of such failure the fire insurance rate shall,  at the beginning of
this lease or at any time thereafter, be higher than it otherwise would be, then
Tenant shall reimburse Owner, as additional rent hereunder,  for that portion of
all fire  insurance  premiums  thereafter  paid by Owner  which  shall have been
charged because of such failure by Tenant.  In any action or proceeding  wherein
Owner and Tenant are  parties,  a schedule or "make-up" of rate for the building
or demised  premises  issued by the New York Fire Insurance  Exchange,  or other
body making fire insurance rates applicable to said premises shall be conclusive
evidence of the facts therein stated and of the several items and charges in the
fire insurance rates then applicable to said premises. Landlord has submitted to
Tenant the  Certificate of Occupancy for the Building.  Tenant shall not place a
load upon any floor of the demised premises  exceeding the floor load per square
foot area which it was designed to carry and which is allowed by law.

Subordination:  7.  This  lease is  subject  and  subordinate  to all  ground or
underlying  leases and to all mortgages  which may now or hereafter  affect such
leases or the real  property  of which  demised  premises  are a part and to all
renewals, modifications, consolidations, replacements and extensions of any such
underlying  leases and  mortgages.  This clause shall be  self-operative  and no
further  instrument  of  subordination  shall  be  required  by  any  ground  or
underlying lessor or by any mortgagee,  affecting any lease or the real property
of which the demised premises are a part. In confirmation of such subordination,
Tenant shall from time to time execute  promptly any certificate  that Owner may
request.

Property Loss, Damage Reimbursement  Indemnity: 8. Owner or its agents shall not
be liable  for any  damage to  property  of  Tenant  or of others  entrusted  to
employees of the  building,  nor for loss of or damage to any property of Tenant
by theft or  otherwise,  nor for any  injury or damage to  persons  or  property
resulting  from any cause of whatsoever  nature,  unless caused by or due to the
negligence of Owner its agents, servants or employees.  Owner or its agents will
not be liable for any such damage caused by other tenants or persons in, upon or
about said  building or caused by  operations  in  construction  of any private,
public or quasi public work. If at any time any windows of the demised  premises
are temporarily closed,  darkened or bricked up (or permanently closed, darkened
or bricked up, if required by law) for any reason whatsoever including,  but not
limited to Owner's own acts,  Owner shall not be liable for any damages.  Tenant
may  sustain  thereby  and  Tenant  shall not be  entitled  to any  compensation
therefor nor abatement or  diminution of rent nor shall the same release  Tenant
from  its  obligations  hereunder  nor  constitute  an  eviction.  Tenant  shall
indemnify and save harmless Owner against and from all liabilities, obligations,
damages,  penalties,  claims,  costs and  expenses  for which Owner shall not be
reimbursed by insurance, including reasonable attorneys' fees, paid, suffered or
incurred  as a result of any breach by  Tenant,  Tenant's  agents,  contractors,
employees,  invitees, or licensees,  of any covenant or condition of this lease,
or the  carelessness,  negligence  or improper  conduct of the Tenant,  Tenant's
agents, contractors,  employees, invitees or licensees. Tenant's liability under
this lease extends to the acts and omissions of any  sub-tenant,  and any agent,
contractor,  employee, invitee or licensee of any sub-tenant. In case any action
or proceeding is brought against Owner by reason of any such claim, Tenant, upon
written  notice from Owner,  will,  at Tenant's  expense,  resist or defend such
action or proceeding by counsel approved by Owner in writing,  such approval not
to be unreasonably withheld.

Destruction, Fire and Other Casualty: 9. (a) If the demised premises or any part
thereof shall be damaged by fire or other casualty,  Tenant shall give immediate
notice  thereof to Owner and this lease shall  continue in full force and effect
except as  hereinafter  set forth.  (b) If the demised  premises  are  partially
damaged or rendered  partially  unusable by fire or other casualty,  the damages
thereto  shall be repaired by and at the expense of Owner and the rent and other
items of additional rent,  until such repair shall be  substantially  completed,
shall be apportioned  from the day following the casualty  according to the part
of the premises which is usable. (c) If the demised premises are totally damaged
or rendered wholly  unusable by fire or other casualty,  then the rent and other
items  of  additional   rent  as   hereinafter   expressly   provided  shall  be
proportionately  paid up to the time of the casualty and thenceforth shall cease
until the date when the premises  shall have been repaired and restored by Owner
(or  sooner  reoccupied  in part by Tenant  then rent  shall be  apportioned  as
provided  in  subsection  (b) above),  subject to Owner's  right to elect not to
restore  the same as  hereinafter  provided.  (d) If the  demised  premises  are
rendered wholly unusable or (whether or not the demised  premises are damaged in
whole or in part) if the building shall be so damaged that Owner shall decide to
demolish it or to rebuild it, then,  in any of such  events,  Owner may elect to
terminate  this lease by written  notice to Tenant,  given  within 90 days after
such fire or casualty,  or 30 days after  adjustment of the insurance  claim for
such fire or casualty, whichever is sooner, specifying a date for the expiration
of the lease, which date shall not be more than 60 days after the giving of such
notice,  and upon the date specified in such notice the term of this lease shall
expire as fully and completely as if such date were the date set forth above for
the  termination of this lease and Tenant shall  forthwith  quit,  surrender and
vacate the premises without prejudice however, to Landlord's rights and remedies
against Tenant under the lease  provisions in effect prior to such  termination,
and any rent owing  shall be paid up to such date and any  payments of rent made
by Tenant which were on account of any period  subsequent  to such date shall be
returned to Tenant.  Unless Owner shall serve a  termination  notice as provided
for herein,  Owner shall make the repairs and restorations  under the conditions
of (b) and (c) hereof, with all reasonable expedition,  subject to delays due to
adjustment  of  insurance  claims,  labor  troubles  and causes  beyond  Owner's
control.   After  any  such  casualty,   Tenant  shall  cooperate  with  Owner's
restoration  by removing from the premises as promptly as  reasonably  possible,
all of Tenant's  salvageable  inventory and moveable equipment,  furniture,  and
other  property.  Tenant's  liability  for rent shall resume five (5) days after
written notice from Owner that the premises are substantially ready for Tenant's
occupancy. (e) Nothing contained hereinabove shall relieve Tenant from liability
that  may  exist  as  a  result  of   damage   from  fire  or  other   casualty.
Notwithstanding  the foregoing,  including  Owner's  obligation to restore under
subparagraph  (b) above,  each party  shall look first to any  insurance  in its
favor before  making any claim  against the other party for recovery for loss or
damage  resulting  from  fire or other  casualty,  and to the  extent  that such
insurance is in force and collectible and to the extent  permitted by law, Owner
and Tenant each hereby releases and waives all right of recovery with respect to
subparagraphs  (b),  (d),  and (e) above,  against the other or any one claiming
through or under each of them by way of  subrogation  or otherwise.  The release
and waiver  herein  referred to shall be deemed to include any loss or damage to
the demised premises and/or to any personal property, equipment, Trade fixtures,
goods and merchandise located therein. The foregoing release and waiver shall be
in force only if both releasors'  insurance  policies contain a clause providing
that such a release or waiver shall not invalidate the insurance. If, and to the
extent,  that such  waiver can be  obtained  only by the  payment of  additional
premiums,  then the party  benefitting  from the waiver  shall pay such  premium
within ten days after written  demand or shall be deemed to have agreed that the
party obtaining insurance coverage shall be free of any further obligation under
the provisions hereof with respect to waiver of subrogation. Tenant acknowledges
that Owner will not carry insurance on Tenant's  furniture and/or furnishings or
any fixtures or equipment,  improvements,  or appurtenances  removable by Tenant
and  agrees  that Owner will not be  obligated  to repair any damage  thereto or
replaced the same. (f) Tenant hereby waives the provisions of Section 227 of the
Real  Property Law and agrees that the  provisions  of this article shall govern
and control in lieu thereof.  Notwithstanding anything to the contrary contained
in Article 9, in the event that the  Demised  Premises or the common area of the
Building   through  which  Tenant  has  access  to  the  Demised   Premises  are
substantially  or totally damaged or substantially or totally unusable by reason
of a fire or other  casualty  and (a) cannot or is not  repaired  or restored by
Owner within one hundred  eighty (180) days subject to force  majeure and Tenant
delays after such fire or casualty or (b) if such damage  occurs within the last
nine (9)  months of the term of this  Lease  regardless  of  whether  or not the
damage can be repaired or restored  within one hundred twenty (120) days subject
to force  majeure and Tenant  delays of the date of the fire or other  casualty,
Tenant may elect to  terminate  this Lease by written  notice to Owner (i) given
within ten (10) business  days of the fire or other  casualty (y) if the Demised
Premises cannot be repaired or restored by Owner within one hundred eighty (180)
days subject to force majeure and Tenant delays after such fire or casualty,  or
(z) if the  damage  occurs  within the last (9) months of the term of this Lease
regardless of whether or not the damage can be repaired or restored within forty
five  (45) days of the date of the fire or other  casualty  or (ii)  within  one
hundred eighty (180) days subject to force majeure and Tenant delays of the date
of such fire or other  casualty in the event that the Demised  Premises  are not
repaired or restored by Owner  within two hundred ten (210) days after such fire
or casualty.

Eminent  Domain:  10. If the whole or any part of the demised  premises shall be
acquired or  condemned  by Eminent  Domain for any public or quasi public use or
purpose,  then  and in that  event,  the  term of this  lease  shall  cease  and
terminate  form the date of title  vesting in such  proceeding  and Tenant shall
have no claim for the value of any  unexpired  term of said lease and assigns to
Owner,  Tenant's entire interest in any such award.  Tenant shall have the right
to make an  independent  claim  to the  condemning  authority  for the  value of
Tenant's  moving expenses and personal  property,  Trade fixtures and equipment,
provided  Tenant is  entitled  pursuant to the terms of the lease to remove such
property,  trade  fixture  and  equipment  at the end of the term  and  provided
further such claim does not reduce  Owner's award.  Notwithstanding  anything to
the  contrary  contained in this Article 10, in the event the term of this Lease
shall cease and  terminate as a result of any  acquisition  or  condemnation  by
Eminent  Domain,  Tenant  shall  have the right to make a claim for the value of
Tenant's  alteration,  additions,  improvements,  fixtures and  equipment to the
extent  (i) Tenant  has paid for same and the same  cannot be  removed  and used
elsewhere by Tenant

Electric  Current:  12. Rates and  conditions  in respect to  submeeting or rent
inclusion,  as the case may be,  to be added in RIDER  attached  hereto.  Tenant
covenants  and agrees  that at all times its use of electric  current  shall not
exceed the capacity of existing  feeders to the building or the risers or wiring
installation  and Tenant may not use any electrical  equipment which, in Owner's
opinion,  reasonably  exercised,  will overload such  installations or interfere
with the use thereof by other tenants of the building. The change at any time of
the  character  of  electric  service  shall in no wise  make  Owner  liable  or
responsible  to Tenant,  for any loss,  damages  or  expenses  which  Tenant may
sustain.  Owner shall,  at Owner's sole cost and expense,  maintain at all times
during  the term of this Lease the  existing  feeders  to the  building  and the
risers and wiring of the  building  serving the Demised  Premises so that at all
times during the term of this Lease,  100 amperes of  electrical  current can be
furnished to the Demised Premises.

Access to Premises:  13. Owner or Owner's agents shall have the right (but shall
not be  obligated)  to enter the demised  premises in any emergency at any time,
and, at other  reasonable  times,  upon reasonable  advance notice to Tenants to
examine to the same and to make such repairs,  replacements  and improvements as
Owner may deem necessary and reasonably  desirable to the demised premises or to
any other  portion of the  building or which Owner may elect to perform.  Tenant
shall permit  Owner to use and  maintain  and replace  pipes and conduits in and
through  the  demised  premises  and to erect  new pipes  and  conduits  therein
provided  they are concealed  within the walls,  floor,  or ceiling.  Owner may,
during the  progress of any work in the  demised  premises,  take all  necessary
materials and  equipment  into said premises  without the same  constituting  an
eviction  nor shall the Tenant be entitled to any  abatement  of rent while such
work is in  progress  nor to any  damages by reason of loss or  interruption  of
business or otherwise.  Throughout  the term hereof Owner shall have he right to
enter the demised premises at reasonable hours upon reasonable advance notice to
Tenants  for the  purposes  of showing  the same to  prospective  purchasers  or
mortgagees of the  building,  and during the last six months of the term for the
purpose of showing the same to prospective  tenants. If Tenant is not present to
open and permit an entry into the demised premises,  Owner or Owner's agents may
enter the same  whenever  such entry may be necessary  upon  reasonable  advance
notice to Tenant by master  key or  forcibly  and  provided  reasonable  care is
exercised to safeguard Tenant's  property,  such entry shall not render Owner or
its agents liable  therefor,  nor in any event shall the  obligations  of Tenant
hereunder  be  affected.  If during the last month of the term Tenant shall have
removed  all or  substantially  all of  Tenant's  property  therefrom  Owner may
immediately  enter,  alter,  renovate or redecorate the demised premises without
limitation  or  abatement  of rent,  or  incurring  liability  to Tenant for any
compensation  and  such act  shall  have no  effect  on this  lease or  Tenant's
obligations hereunder.

Vault,  Vault Space,  Area: 14. No Vaults,  vault space or area,  whether or not
enclosed  or covered,  not within the  property  line of the  building is leased
hereunder, anything contained in or indicated on any sketch, blue print or plan,
or anything contained  elsewhere in this lease to the contrary  notwithstanding.
Owner makes no  representation  as to the location of the  property  line of the
building.  All vaults and vault space and all such areas not within the property
line of the building,  which Tenant may be permitted to use and/or occupy, is to
be used and/or  occupied under a revocable  license,  and if any such license be
revoked,  or if the amount of such space or area be diminished or required by an
federal,  state or  municipal  authority or public  utility,  Owner shall not be
subject to any  liability  nor shall Tenant be entitled to any  compensation  or
diminution  or  abatement  of rent,  nor shall such  revocation,  diminution  or
requisition be deemed constructive or actual eviction. Any tax, fee or charge of
municipal authorities for such vault or area shall be paid by Tenant.

Occupancy: 15. Tenant will not at any time use or occupy the demised premises in
violation of the  certificate of occupancy  issued for the building of which the
demised premises are a part.  Tenant has inspected the premises and accepts them
as is except  with  respect to  matters  which are the  subject  of the  express
representation  by Owner  contained in this lease subject to the riders  annexed
hereto  with  respect to  Owner's  work,  if any.  In any event  Owner  makes no
representation  as to the condition of the premises;  provided,  however,  Owner
does  represent that to the best of its knowledge (i) Owner has not received any
notice of any violations or insurance  requirements  with respect to the demised
premises  which may or could  adversely  affect the rights of Tenant  hereunder,
(ii) there are no outstanding  building permits or alteration  applications with
respect to the demised  premises,  (iii) Landlord  shall be responsible  for any
violations of record as of the date hereof.

Bankruptcy:   16.  (a)  Anything   elsewhere  in  this  lease  to  the  contrary
notwithstanding, this lease may be canceled by Owner by the sending of a written
notice to Tenant within a reasonable  time afer the happening of any one or more
of the following  events:  (1) the commencement of a case in bankruptcy or under
the laws of any state naming  Tenant as the debtor;  or (2) the making by Tenant
of an assignment or any other arrangement for the benefit of creditors under any
state statute.  Neither Tenant nor any person claiming  through or under Tenant,
or by reason of any statute or order of court,  shall  thereafter be entitled to
possession of the premises  demised but shall  forthwith  quit and surrender the
premises.  If this lease  shall be assigned in  accordance  with its terms,  the
provisions of this Article 16 shall be applicable  only to the party then owning
Tenant's interest in this lease.

                       (b) it is stipulated  and agreed that in the event of the
termination  of this  lease  pursuant  to (a)  hereof,  Owner  shall  forthwith,
notwithstanding any other provisions of this lease to the contrary,  be entitled
to recover  from  Tenant as and for  liquidated  damages an amount  equal to the
difference  between the rent reserved hereunder for the unexpired portion of the
term demised and the fair and  reasonable  rental value of the demised  premises
for the same period.  In the computation of such damages the difference  between
any installment of rent becoming due hereunder after the date of termination and
the fair and reasonable  rental value of the demised premises for the period for
which  such  installment  was  payable  shall  be  discounted  to  the  date  of
termination at the rate of four percent (4%) per annum.  If such premises or any
part thereof be re-let by the Owner for the unexpired term of said lease, or any
part thereof,  before  presentation of proof of such  liquidated  damages to any
court,  commission or tribunal, the amount of rent reserved upon such re-letting
shall be deemed to be the fair and  reasonable  rental value for the part or the
whole of the premises so fair re-let during the term of the re-letting.  Nothing
herein  contained  shall limit or prejudice  the right of the Owner to prove for
and obtain as liquidated damages by reason of such termination,  an amount equal
to the maximum allowed by any statute or rule of law in effect at the time when,
and governing the proceedings in which,  such damages are to be proved,  whether
or not such  amount  be  greater,  equal  to,  or less  than the  amount  of the
difference referred to above.

Default:  17. (1) If Tenant  defaults in fulfilling any of the covenants of this
lease other than the covenants for the payment of rent or additional rent; or if
the  demised  premises  become  vacant  or  deserted;  or if  any  execution  or
attachment shall be issued against Tenant or any of Tenant's property  whereupon
the demised premises shall be taken or occupied by someone other than Tenant; or
if this  lease be  rejected  under  SECTION  235 of  Title  11 of the U.S.  Code
(bankruptcy  code);  or if Tenant shall fail to move into or take  possession of
the premises within thirty (30) days after the  commencement of the term of this
lease,  then,  in any one or more of such events,  upon Owner  serving a written
fifteen (15) days notice upon Tenant  specifying  the nature of said default and
upon the  expiration  of said fifteen (15) days,  if Tenant shall have failed to
comply with or remedy such default, or if such default or omission complained of
shall be of a nature that the same cannot be completely cured or remedied within
said fifteen (15) day period,  and shall not have  diligently  commenced  curing
such default within such fifteen (15) day period,  and shall not thereafter with
reasonable  diligence and in good faith, proceed to remedy or cure such default,
then  Owner may serve a written  ten (10) days  notice of  cancellation  of this
lease upon Tenant, and upon the expiration of said ten (10) days, this lease and
the term  thereunder  shall end and  expire as fully  and  completely  as if the
expiration of such ten (10) day period were the day herein  definitely fixed for
the end and  expiration of this lease and the term thereof and Tenant shall then
quit and surrender the demised  premises to Owner but Tenant shall remain liable
as hereinafter provided.

                  (2) If the notice  provided  for in (1) hereof shall have been
given,  and the term shall expire as aforesaid;  or if Tenant shall make default
in the payment of the rent reserved herein or any item of additional rent herein
mentioned or any part of either or in making any other payment herein  required;
then and in any of such events  Owner may without  notice,  re-enter the demised
premises  either  by  force  or  otherwise,   and  disposes  Tenant  by  summary
proceedings  or  otherwise,  and the  legal  representative  of  Tenant or other
occupant of demised  premises and remove their  effects and hold the premises as
if this lease had not been made,  and Tenant hereby waives the service of notice
of  intention  to re-enter or to  institute  legal  proceedings  to that end. If
Tenant shall make default  hereunder prior to the date fixed as the commencement
of any renewal or extension of this lease,  Owner may cancel and terminate  such
renewal or extension agreement by written notice.

Remedies  of Owner and Waiver of  Redemption:  18. In case of any such  default,
re-entry, expiration and/or dispossess by summary proceedings or other wise, (a)
the rent shall become due thereupon and be paid up to the time of such re-entry,
dispossess and/or  expiration,  (b) Owner may re-let the premises or any part or
parts  thereof,  either in the name of Owner or otherwise,  for a term or terms,
which  may at  Owner's  option be less than or exceed  the  period  which  would
otherwise have  constituted  the balance of the term of this lease and may grant
concessions  or free rent or  charge a higher  rental  than that in this  lease,
and/or (c) Tenant or the legal representatives of Tenant shall also pay Owner as
liquidated  damages  for the  failure  of Tenant to  observe  and  perform  said
Tenant's  covenants  herein  contained,  any deficiency  between the rent hereby
reserved  and/or  covenanted  to be paid and the net  amount,  if any,  of rents
collected  on account of the lease or leases of the  demised  premises  for each
month of the period which would  otherwise have  constituted  the balance of the
term or this lease.  The failure of Owner to re-let the  premises or any part or
parts thereof  shall not release or affect  Tenant's  liability for damages.  In
computing such  liquidated  damages there shall be added to the said  deficiency
such expenses as Owner may incur in connection  with  re-letting,  such as legal
expenses, reasonable attorneys' fees, brokerage, advertising and for keeping the
demised  premises in good order or for  preparing the same for  re-letting.  Any
such liquidated  damages shall be paid in monthly  installments by Tenant on the
rent day  specified  in this lease and any suit brought to collect the amount of
the  deficiency for any month shall not prejudice in any way the rights of Owner
to collect the  deficiency  for any  subsequent  month by a similar  proceeding.
Owner,  in putting the demised  premises in good order or preparing the same for
re-rental may, at Owner's option, make such alterations,  repairs, replacements,
and/or  decoration in the demised  premises as Owner, in Owner's sole judgement,
considers  advisable and  necessary  for the purpose of  re-letting  the demised
premises,  and the making of such  alterations,  repairs,  replacements,  and/or
decorations  shall not operate ro be construed to release  Tenant from liability
hereunder as aforesaid  the demised  premises,  or in the event that the demised
premises are re-let. Owner shall in no event be liable in any way whatsoever for
failure  to  re-let  the  demised  premises,  or in the event  that the  demised
premises  are  re-let,  for  failure  to  collect  the rent  thereof  under such
re-letting,  and in no event shall Tenant be entitled to receive any excess,  if
any,  of such net  rents  collected  over the sums  payable  by  Tenant to Owner
hereunder. In the event of a breach or threatened breach by Tenant of any of the
covenants or provisions hereof, Owner shall have the right of injunction and the
right  to  invoke  any  remedy,  in law or in  equity  as if  re-entry,  summary
proceedings  and other  remedies were not herein  provided for.  Mention in this
lease of any particular remedy,  shall not preclude Owner from any other remedy,
in law or in  equity.  Tenant  hereby  expressly  waives  any and all  rights of
redemption granted by or under any present or future laws in the event of Tenant
being evicted or dispossessed  for any cause, or in the event of Owner obtaining
possession of demised  premises,  by reason of the violation by Tenant of any of
the covenants and conditions of this lease, or otherwise.

Fees and Expenses:  19. If Tenant shall default in the observance or performance
of any term or covenant on Tenant's part to be observed or performed under or by
virtue of any of the terms or  provisions  in any article of this  lease,  after
notice if required and upon  expiration of any  applicable  grace period if any,
(except in an emergency),  then,  unless  otherwise  provided  elsewhere in this
lease,  Owner may  immediately  or at any time  thereafter  and  without  notice
perform the obligation of Tenant  thereunder.  If Owner,  in connection with the
foregoing  or in  connection  with any default by Tenant in the  covenant to pay
rent hereunder, makes any expenditures or incurs any obligations for the payment
of  money,   including  but  not  limited  to  reasonable  attorneys'  fees,  in
instituting,  prosecuting or defending any action or proceeding, and prevails in
any such action or proceeding  then Tenant will reimburse Owner for such sums so
paid or  obligations  incurred with interest and costs.  The foregoing  expenses
incurred by reason of Tenant's default beyond any applicable notice and/or grace
period  shall be deemed to be  additional  rent  hereunder  and shall be paid by
Tenant to Owner  within ten (10) days of  rendition  of any bill or statement to
Tenant therefor. If Tenant's lease term shall have expired at the time of making
of such  expenditures  or  incurring  of such  obligations,  such sums  shall be
recoverable by Owner, as damages.

Building Alterations and Managements: 20. Owner shall have the right at any time
without the same  constituting  an eviction and without  incurring  liability to
Tenant therefor to change the arrangement  and/or location of public  entrances,
passageways,  doors, doorways,  corridors,  elevators,  stairs, toilets or other
public parts of the building and to change then name,  number or  designation by
which the  building  may be known.  There  shall be no  allowance  to Tenant for
diminution  of rental  value and no  liability on the part of Owner by reason of
inconvenience,  annoyance  or injury to  business  arising  from  Owner or other
Tenants  making any repairs in the building or any such  alterations,  additions
and improvements.  Furthermore, Tenant shall not have any claim against Owner by
reason of Owner's  imposition  of such  controls  of the manner of access to the
building by Tenant's social or business visitors as the Owner may deem necessary
for the security of the building and its occupants.

No  Representations by Owner: 21. Neither Owner nor Owner's agents have made any
representations  or  promises  with  respect to the  physical  condition  of the
building,  the land upon which it is erected or the demised premises, the rents,
leases,  expenses of operation or any other matter or thing affecting or related
to the premises except as herein expressly set forth and no rights, easements or
licenses are acquired by Tenant by implication or otherwise  except as expressly
set forth in the provisions of this lease. Tenant has inspected the building and
the demised  premises and is  thoroughly  acquainted  with their  condition  and
agrees to take the same "as is" and  acknowledges  that the taking of possession
or the demised  premises by Tenant shall be  conclusive  evidence  that the said
premises  and the  building  of  which  the  same  form a part  were in good and
satisfactory  condition at the time such  possession was so taken,  except as to
latent  defects and any matter  which is the subject of an Owner  representation
expressly set forth in this Lease. All understandings and agreements  heretofore
made between the parties hereto are merged in this  contract,  which alone fully
and  completely  expresses  the  agreement  between  Owner  and  Tenant  and any
executory  agreement  hereafter  made shall be  ineffective  to change,  modify,
discharge  or  effect  an  abandonment  of it in whole or in part,  unless  such
executory  agreement  is in  writing  and  signed  by  the  party  against  whom
enforcement of the change, modification, discharge or abandonment is sought.

End of Term:  22. Upon the  expiration or other  termination of the term of this
lease,  Tenant  shall quit and  surrender to Owner the demised  premises,  broom
clean,  in good order and  condition,  ordinary wear and damages which Tenant is
not required to repair as provided elsewhere in this lease excepted,  and Tenant
shall remove all its  property.  Tenant's  obligation to observe or perform this
covenant shall survive the expiration or other termination of this lease. If the
last day of the term of this lease or any renewal thereof, falls on Sunday, this
lease  shall  expire  at noon on the  preceding  Saturday  unless  it be a legal
holiday in which case it shall expire at noon on the preceding business day.

Quiet  Enjoyment:  23. Owner  covenants  and agrees with Tenant that upon Tenant
paying the rent and additional  rent and observing and performing all the terms,
covenants and conditions, on Tenant's part to be observed and performed,  within
any applicable grace period, Tenant may peaceably and quietly enjoy the premises
hereby demised, subject, nevertheless, to the terms and conditions of this lease
including,  but not  limited  to,  Article 31 hereof  and to the ground  leases,
underlying leases and mortgages hereinbefore mentioned.

Failure to Give  Possession:  24. If Owner is unable to give  possession  of the
demised premises on the date of the commencement of the term hereof,  because of
the  holding-over  or retention  of  possession  of any tenant,  under tenant or
occupants  or  if  the  demised   premises  are  located  in  a  building  being
constructed,  because such building has not been sufficiently  completed to make
the premises  ready for occupancy or because of the fact that a  certificate  of
occupancy  has not been  procured  or for any other  reason,  Owner shall not be
subject to any  liability  for failure to give  possession  on said date and the
validity of the lease shall not be impaired under such circumstances,  nor shall
the same be construed in any wise to extend the term of this lease, but the rent
payable  hereunder  shall be  abated  (provided  Tenant is not  responsible  for
Owner's  inability to obtain  possession or complete  construction)  until after
Owner shall have given Tenant  written  notice that the Owner is able to deliver
possession in condition required by this lease. If permission is given to Tenant
to enter into the possession of the demises premises or to occupy premises other
than the demised premises prior to the date specified as the commencement of the
term of this lease,  Tenant  covenants  and agrees that such  possession  and/or
occupancy shall be deemed to be under all the terms,  covenants,  conditions and
provisions of this lease except the  obligation to pay the fixed annual rent set
forth in the preamble to this lease. The provisions of this article are intended
to  constitute  "an express  provision  to the  contrary"  within the meaning of
Section 223-a of the New York Real Property Law.

No Waiver:  25. The  failure of Owner to seek  redress for  violation  of, or to
insist upon the strict performance of any covenant or condition of this lease or
of any of the Rules or  Regulations,  set forth or  hereafter  adopted by Owner,
shall not prevent a subsequent  act which would have  originally  constituted  a
violation  from  having all the force and effect of an original  violation.  The
receipt by Owner of rent and/or  additional rent with knowledge of the breach of
any  covenant  of this lease  shall not be deemed a waiver of such breach and no
provision of this lease shall be deemed to have been waived by Owner unless such
waiver be in writing  signed by Owner.  No payment by Tenant or receipt by Owner
of a lesser amount than the monthly rent herein stipulated shall be deemed to be
other than on account of the earliest stipulated rent, nor shall any endorsement
or  statement  of any check or any letter  accompanying  any check or payment as
rent be deemed an accord and  satisfaction,  and Owner may accept  such check or
payment  without  prejudice to Owner's right to recover the balance of such rent
or pursue any other remedy in this lease provided. No act or thing done by Owner
or Owner's  agents during the term hereby  demised shall be deemed an acceptance
of a surrender of said premises, and no agreement to accept such surrender shall
be valid  unless in writing  signed by Owner.  No  employee  of Owner or Owner's
agent  shall  have any power to accept  the keys of said  premises  prior to the
termination  of the lease and the delivery of keys to any such agent or employee
shall not operate as a termination of the lease or a surrender of the premises.

Waiver of Trail by Jury:  26. It is  mutually  agreed by and  between  Owner and
Tenant that the  respective  parties hereto shall and they hereby do waive trial
by jury in any  action  proceeding  or  counterclaim  brought  by  either of the
parties hereto against the other (except for personal injury or property damage)
on any  matters  whatsoever  arising  out of or in any way  connected  with this
lease,  the  relationship  of Owner and Tenant,  Tenant's use of or occupancy of
said premises,  and any emergency statutory or any other statutory remedy. It is
further  mutually  agreed that in the event Owner  commences  any  proceeding or
action for  possession  including a summary  proceeding  for  possession  of the
premises,  Tenant will not  interpose  any  counterclaim  of whatever  nature or
description  in any such  proceeding  including a  counterclaim  under Article 4
except for statutory mandatory counterclaims.

Inability to Perform:  27. This Lease and the  obligation  of Tenant to pay rent
hereunder  and perform all of the other  covenants and  agreements  hereunder on
part of tenant to be performed shall in no wise be affected, impaired or excused
because Owner is unable to fulfill any of its obligations under this lease or to
supply or is delayed in  supplying  any service  expressly  or  impliedly  to be
supplied or is unable to make,  or is delayed in making any  repair,  additions,
alternations  or  decorations  or is unable to supply or is delayed in supplying
any  equipment,  fixtures,  or other  materials if Owner is prevented or delayed
from so doing by  reason of strike  or labor  troubles  or any cause  whatsoever
including,  but not limited to,  government  preemption  or  restrictions  or by
reason of any rule, order or regulation of any department or subdivision thereof
of any government  agency or by reason of the conditions  which have been or are
affected, either directly or indirectly, by war or other emergency.

Bills and  Notices:  28.  Except as otherwise  in this lease  provided,  a bill,
statement, notice or communication which Owner may desire or be required to give
to  Tenant,  shall be deemed  sufficiently  given or  rendered  if, in  writing,
delivered to Tenant personally or sent by registered or certified mail addressed
to Tenant at the  building of which the demised  premises  form a part or at the
last known residence address or business address of Tenant or left at any of the
aforesaid  premises  addressed to Tenant,  and the time of the rendition of such
bill or  statement  and of the giving of such notice or  communication  shall be
deemed to be the time when the same is delivered to Tenant,  mailed,  or left at
the premises as herein provided. Any notice by Tenant to Owner must be served by
registered  or certified  mail  addressed  to Owner at the address  first herein
above given or at such other address as Owner shall designate by written notice.

Services  Provided by Owners:  29. Owner shall provide:  (a) necessary  elevator
facilities on business days from 8 a.m. to 6 p.m. and have one elevator  subject
to call at all  other  times;  (b)  heat to the  demised  premises  when  and as
required by law, on business days from 8 a.m. to 6 p.m.;  (c) water for ordinary
lavatory  purposes,  but if tenant uses or consumes water for any other purposes
or in unusual  quantities  (of which fact Owner shall be the sole judge),  Owner
may install a water meter at Tenant's  expense  which  Tenant  shall  thereafter
maintain at Tenant's  expense in good working  order and repair to register such
water consumption and Tenant shall pay for water consumed as shown on said meter
as additional rent as and when bills are rendered;  (d) cleaning service for the
demised  premises on business days at Owner's expense provided that the same are
kept in order by Tenant.  If,  however,  said  premises  are to be kept clean by
Tenant,  it shall  be done at  Tenant's  sole  expense,  in a manner  reasonably
satisfactory  to Owner and no one other than persons  approved by Owner shall be
permitted  to enter said  premises or the  building of which they are a part for
such  purpose.  Tenant  shall pay Owner the cost of removal  of any of  Tenant's
refuse and rubbish from the building;  (e) If the demised  premises are serviced
by   Owner's   air    conditioning/cooling    and   ventilating    system,   air
conditioning/cooling will be furnished to tenant from May 15th through September
30th on business days (Mondays  through  Fridays,  holidays  excepted) from 8:00
a.m. to 6:00 p.m., and ventilation will be furnished on business days during the
aforesaid  hours  except when air  conditioning/cooling  is being  furnished  as
aforesaid.  If Tenant requires air  conditioning/cooling or ventilation for more
extended hours or on Saturdays, Sundays or on holidays, as defined under Owner's
contract with Operating  Engineers Local 94-94A,  Owner will furnish the same at
Tenant's expense.  RIDER to be added in respect to rates and conditions for such
additional  service;  (f)  Owner  reserves  the  right to stop  services  of the
heating,  elevators,  plumbing,  air-conditioning,  electric,  power  systems or
cleaning or other services,  if any, when necessary by reason of accident or for
repairs, alterations, replacements or improvements necessary or desirable in the
judgment of Owner for as long as may be reasonably  required by reason  thereof;
provided,  however,  that  owner  agrees to give  Tenant not less than three (3)
business  days  prior  notice  of  any  repairs,  alterations,  replacements  or
improvements  to the  building  or the  building  systems  which may  materially
interrupt the Tenant's use and enjoyment of the Demised Premises,  except in the
case of an emergency.  If the building of which the demised  premises are a part
supplies manually  operated  elevator service,  Owner at any time may substitute
automatic  control  elevator  service and proceed  diligently  with  alterations
necessary therefor without in any wise affecting this lease or the obligation of
Tenant hereunder.

Captions:  30. The Captions are inserted only as a matter of convenience and for
reference  and in no way define,  limit or describe  the scope of this lease nor
the intent of any provisions thereof.

Definitions:  31. The term "office", or "offices",  wherever used in this lease,
shall not be construed to mean premises used as a store or stores,  for the sale
or display,  at any time, of goods,  wares or merchandise,  of any kind; or as a
restaurant,  shop,  booth,  bootblack or other stand,  barber shop, or for other
similar  purposes or for  manufacturing.  The term  "Owner"  means a landlord or
lessor,  and as used in this lease  means only the owner,  or the  mortgagee  in
possession, for the time being of the land and building (or the owner of a lease
of the building or of the land and building) of which the demised  premises form
a part,  so that in the event of any sale or sales of said land and  building or
of said lease,  or in the event of a lease of said building,  or of the land and
building,  the said Owner shall be and hereby is entirely  freed and relieved of
all covenants and  obligations  of Owner  hereunder,  and it shall be deemed and
construed  without further  agreement between the parties or their successors in
interest,  or between the parties and the  purchaser,  at any such sale,  or the
said lessee of the building, or of the land and building,  that the purchaser or
the  lessee of the  building  has  assumed  and  agreed to carry out any and all
covenants  and  obligations  of  Owner,  hereunder.  the  words  "re-enter"  and
"re-entry"  as used in this lease are not  restricted to their  technical  legal
meaning. The term "business days" as used in this lease shall exclude Saturdays,
Sundays  and all days as observed  by the State or Federal  Government  as legal
holidays and those  designated as holidays by the  applicable  building  service
union  employees  service  contract  or by the  applicable  Operating  Engineers
contract with respect to HVAC service. Wherever it is expressly provided in this
lease that consent shall not be unreasonably withheld, such consent shall not be
unreasonably delayed.

Adjacent  Excavation-Shoring:  32.  If an  excavation  shall be made  upon  land
adjacent to the demised premises, or shall be authorized to be made, Tenant upon
not less than five (5) business days prior written notice to Tenant,  unless due
to an emergency  shall afford to the person  causing or authorized to cause such
excavation,  license to enter upon the demised premises for the purpose of doing
such work as said  person  shall  deem  necessary  to  preserve  the wall or the
building  of which  demised  premises  form a part from  injury or damage and to
support  the same by  proper  foundations  without  any  claim  for  damages  or
indemnity against Owner, or diminution or abatement of rent.

Rules and  Regulations:  33. Tenant and Tenant's  servants,  employees,  agents,
visitors, and licensees shall observe faithfully,  and comply strictly with, the
Rules  and  Regulations  and  such  other  and  further   reasonable  Rules  and
Regulations  as Owner or Owner's  agents may from time to time adopt.  Notice of
any additional  rules or regulations  shall be given in such manner as Owner may
elect.  In case Tenant  disputes the  reasonableness  of any additional  Rule or
Regulation  hereafter  made or adopted by Owner or Owner's  agents,  the parties
hereto  agree to  submit  the  question  of the  reasonableness  of such Rule or
Regulation  for  decision  to the New York  office of the  American  Arbitration
Association,  whose determination shall be final and conclusive upon the parties
hereto.  The right to  dispute  the  reasonableness  of any  additional  Rule or
Regulation  upon  Tenant's  part shall be deemed waived unless the same shall be
asserted by service of a notice,  in writing upon Owner within fifteen (15) days
after the giving of notice thereof.

Nothing in this lease contained shall be construed to impose upon Owner any duty
or  obligation  to enforce  the Rules and  Regulations  or terms,  covenants  or
conditions  in any other lease,  as against any other tenant and Owner shall not
be liable to Tenant for violation of the same by any other tenant, its servants,
employees, agents, visitors or licensees.

Security:  34. Tenant has  deposited  with Owner the sum of $5,400 being paid by
Hard Rock Travel as security  for the faithful  performance  and  observance  by
Tenant of the terms,  provisions and conditions of this lease; it is agreed that
in the event  Tenant  defaults  in respect of any of the terms,  provisions  and
conditions of this lease, including, but not limited to, the payment of rent and
additional  rent,  Owner may use,  apply or retain  the whole or any part of the
security so  deposited  to the extent  required  for the payment of any rent and
additional rent or any other sum as to which Tenant is in default or for any sum
which  Owner may  expend  or may be  required  to  expend by reason of  Tenant's
default in respect of any of the terms,  covenants and conditions of this lease,
including but not limited to, any damages or deficiency in the re-letting of the
premises,  whether such damages or  deficiency  accrued  before or after summary
proceedings or other re-entry by Owner. In the event that Tenant shall fully and
faithfully comply with all of the terms, provisions, covenants and conditions of
this lease, the security shall be returned to Tenant after the date fixed as the
end of the Lease and after delivery of entire possession of the demised premises
to Owner.  In the event of a sale of the land and  building  or  leasing  of the
building,  of which the demised premises form a part, Owner shall have the right
to transfer  the  security to the vendee or lessee and Owner shall  thereupon be
released  by Tenant  from all  liability  for the return of such  security;  and
Tenant  agrees to look to the new Owner solely for the return of said  security,
and it is agreed that the  provisions  hereof  shall apply to every  transfer or
assignment made of the security to a new Owner. Tenant further covenants that it
will not  assign  or  encumber  or  attempt  to assign or  encumber  the  monies
deposited  herein as  security  and that  neither  Owner nor its  successors  or
assigns shall be bound by any such assignment, encumbrance, attempted assignment
or attempted encumbrance.

Estoppel  Certificate:  35. Tenant,  at any time, and from time to time, upon at
least 10 days' prior notice by Owner, shall execute,  acknowledge and deliver to
Owner,  and/or to any other person,  firm or  corporation  specified by Owner, a
statement  certifying that this Lease is unmodified and in full force and effect
(or, if there have been modifications, that the same is in full force and effect
as modified and stating the modifications),  stating the dates to which the rent
and additional  rent have been paid, and stating whether or not there exists any
default by Owner under this Lease,  and, if so,  specifying  each such  default.
Owner,  at any time, and from time to time, but not more than once per year upon
at least ten (10) days prior notice by Tenant,  shall execute,  acknowledge  and
deliver to Tenant, and or to any other person,  firm,  corporation  specified by
Tenant a statement  certifying  that this Lease is unmodified  and in full force
and effect (or if there have been modifications,  that the same is in full force
and effect as  modified  and stating  the  modifications),  stating the dates to
which the rent an additional  rent have been paid,  the total amount of security
held and the  interest  thereon  if any,  and  stating to  Landlord's  knowledge
whether or not there exists any default by Tenant  under the Lease,  and, if so,
specifying each such default.

Successors and Assigns:  36. The covenants,  conditions and agreements contained
in this lease  shall bind and inure to the benefit of Owner and Tenant and their
respective  heirs,  distributees,  executors,  administrators,  successors,  and
except as otherwise  provided in this lease,  their  assigns.  Tenant shall look
only  to  Owner's  estate  and  interest  in the  land  and  building,  for  the
satisfaction  of Tenant's  remedies for the  collection  of a judgment (or other
judicial  process) against Owner in the event of any default by Owner hereunder,
and no other property or assets of such Owner (or any partner,  member,  officer
or  director  thereof,  disclosed  or  undisclosed),  shall be  subject to levy,
execution  or other  enforcement  procedure  for the  satisfaction  of  Tenant's
remedies  under or with  respect to this lease,  the  relationship  of Owner and
Tenant hereunder, or Tenant's use and occupancy of the demised premises.

- --------------------------------
Space to be filled in or deleted

IN WITNESS WHEREOF,  Owner and Tenant have  respectively  signed and sealed this
lease as of the day and year first above written.

WITNESS FOR OWNER:

- -------------------------------                  -------------------------------

WITNESS FOR TENANT:

- -------------------------------                  -------------------------------
                                                 AGENT FOR LANDLORD

                                                 -------------------------------

                                                 -------------------------------
                                                 CYBERSHOP JEFFREY TAUBER

<PAGE>
                                ACKNOWLEDGMENTS

CORPORATE OWNER
STATE OF NEW YORK, s.s.:
County of

On this     day of     , 19 , before me  personally  came         , to me known,
who being by me duly sworn, did depose and say that he resides in that he is the
              of                         the corporation  described in and which
executed  the  foregoing  instrument,  as OWNER;  that he knows the seal of said
corporation; the seal affixed to said instrument is such corporate seal; that it
was so affixed by order of the Board of Directors of said corporation,  and that
he signed his name thereto by like order.

INDIVIDUAL OWNER
STATE OF NEW YORK, s.s.:
County of

     On this   day of    , 19 , before me  personally came                 to be
known and known to me  to be the  individual              described in and  who,
as OWNER,  executed  the  foregoing  instrument  and  acknowledged  to  me  that
                             he executed the same.

CORPORATE TENANT
STATE OF NEW YORK, s.s.:
County of

     On this   day of    , 19 , before  me  personally  came ,                  
to me  known, who being by me duly sworn,  did depose and say that he resides in
                      that he is the                      of                    
the  corporation  described in and which executed the foregoing  instrument,  as
TENANT;  that he knows the seal of said  corporation;  the seal  affixed to said
instrument is such corporate  seal; that it was so affixed by order of the Board
of  Directors of said  corporation,  and that he signed his name thereto by like
order.

INDIVIDUAL TENANT
STATE OF NEW YORK, s.s.:
County of

     On this   day of    , 19 , before  me personally came                      
to be known and known to me to be the  individual                  described  in
and who, as TENANT,  executed the foregoing  instrument and  acknowledged  to me
that                      executed the same.

GUARANTY
     FOR VALUE RECEIVED, and in consideration for, and as an inducement to Owner
making the within  lease  with  Tenant,  the  undersigned  guarantees  to Owner,
Owner's  successors and assigns,  the full performance and observance of all the
covenants,  conditions  and  agreements,  therein  provided to be performed  and
observed by Tenant,  including the "Rules and Regulations" as therein  provided,
without   requiring  any  notice  of  non-payment,   non-performance,   or  non-
observance,  or proof, or notice,  or demand,  whereby to charge the undersigned
therefor,  all of which the undersigned  hereby  expressly  waives and expressly
agrees that the validity of this agreement and the  obligations of the guarantor
hereunder shall in no wise be terminated,  affected or impaired by reason of the
assertion by Owner against  Tenant of any of the rights or remedies  reserved to
Owner pursuant to the provisions of the within lease.  The  undersigned  further
covenants and agrees that this guaranty  shall remain and continue in full force
and effect as to any renewal, modification or extension of this lease and during
any period when Tenant is occupying  the premises as a "statutory  tenant." As a
further  inducement  to Owner to make this lease and in  consideration  thereof,
Owner and the  undersigned  covenant and agree that in any action or  proceeding
brought by either  Owner or the  undersigned  against  the other on any  matters
whatsoever  arising out of, under, or by virtue of the terms of this lease or of
this guarantee that Owner and the undersigned shall and do hereby waive trial by
jury.

Dated:                                                             19
      ------------------------------------------------------------    ----------

- ------------------------------------------------------------------
Guarantor

- ------------------------------------------------------------------
Witness

- ------------------------------------------------------------------
Guarantor's Residence

- ------------------------------------------------------------------
Business Address

- ------------------------------------------------------------------
Firm Name

State of New York                  )    ss,:

COUNTY OF                          )

On this          day of                         , 19                    , before
me personally came______________________________________________________________
to me known and known to me to be the individual described in, and who executed
the foregoing Guaranty and acknowledged to me that he executed the same.

                                        ----------------------------------------
                                                       Notary
<PAGE>
                             IMPORTANT - PLEASE READ
                             -----------------------

                     RULES AND REGULATIONS ATTACHED TO AND
                           MADE A PART OF THIS LEASE
                         IN ACCORDANCE WITH ARTICLE 33.


1. The sidewalks, entrances, driveways, passages, courts, elevators, vestibules,
stairways,  corridors  or halls shall not be  obstructed  or  encumbered  by any
Tenant or used for any purpose other than for ingress or egress from the demised
premises and for delivery of merchandise and equipment in a prompt and efficient
manner using  elevators and  passageways  designated for such delivery by Owner.
There  shall not be used in any space,  or in the public  hall of the  building,
either by any  Tenant or by  jobbers  or others in the  delivery  or  receipt of
merchandise,  any hand  trucks,  except  those  equipped  with rubber  tires and
sideguards.  If said  premises are situated on the ground floor of the building,
Tenant thereof shall further, at Tenant's expense, keep the sidewalk and curb in
front of said premises clean and free from ice, snow, dirt and rubbish.

2. The water and wash  closets and plumbing  fixtures  shall not be used for any
purposes  other than those for which they were  designed or  constructed  and no
sweepings,  rubbish, rags, acids or other substances shall be deposited therein,
and the  expense  of any  breakage,  stoppage,  or  damage  resulting  from  the
violation  of this  rule  shall be borne by the  Tenant  who,  or whose  clerks,
agents, employees or visitors, shall have caused it.

3. No carpet, rug, or other article shall be hung or shaken out of any window of
the  building and no Tenant shall sweep or throw or permit to be swept or thrown
from the demised premises any dirt or other substances into any of the corridors
or halls, elevators, or out of the doors or windows or stairways of the building
and Tenant shall not use,  keep or permit to be used or kept any foul or noxious
gas or  substance  in the  demised  premises,  or permit or suffer  the  demised
premises to be occupied or used in a manner  offensive or objectionable to Owner
or other occupants of the building by reason of noise, odors, and/or vibrations,
or interfere in any way with other Tenants or those having business therein, nor
shall any bicycles,  vehicles,  animals,  fish, or birds be kept in or about the
building.  Smoking or carrying  lighted cigars or cigarettes in the elevators of
the building is prohibited.

4. No awnings or other projections shall be attached to the outside walls of the
building without the prior written consent of Owner.

5. No sign,  advertisement,  notice  or  other  lettering  shall  be  exhibited,
inscribed,  painted or  affixed by any Tenant on any part of the  outside of the
demised  premises or the building or on the inside of the demised premise if the
same is visible  from the  outside of the  premises  without  the prior  written
consent of Owner, except that the name of Tenant may appear on the entrance door
of the  premises.  In the event of the violation of the foregoing by any Tenant,
Owner may remove same without any liability, and may charge the expense incurred
by such  removal to Tenant or Tenants  violating  this rule.  Interior  signs on
doors and  directory  tablet  shall be  inscribed,  painted or affixed  for each
Tenant by Owner at the expense of such Tenant, and shall be of a size, color and
style acceptable to Owner.

6. No Tenant shall mark, paint, drill into, or in any way deface any part of the
demised  premises or the building of which they form a part. No boring,  cutting
or stringing of wires shall be permitted,  except with the prior written consent
of  Owner,  and as Owner may  direct.  No Tenant  shall lay  linoleum,  or other
similar floor  covering,  so that the same shall come in direct contact with the
floor of the demised premises,  and, if linoleum or other similar floor covering
is desired to be used an interlining of builder's  deadening felt shall be first
affixed to the floor, by a paste or other material, soluble in water, the use of
cement or other similar adhesive material being expressly prohibited.

7. No  additional  locks or bolts of any kind  shall be  placed  upon any of the
doors or windows by any Tenant,  nor shall any changes be made in existing locks
or mechanism  thereof.  Each Tenant must,  upon the  termination of his Tenancy,
restore to Owner all keys of stores,  offices and toilet rooms, either furnished
to, or otherwise  procured by, such Tenant,  and in the event of the loss of any
keys, so furnished, such Tenant shall pay to Owner the cost thereof.

8. Freight, furniture,  business equipment,  merchandise and bulky matter of any
description  shall be delivered  to and removed  from the  premises  only on the
freight  elevators  and through the service  entrances and  corridors,  and only
during  hours and in a manner  approved by Owner.  Owner  reserves  the right to
inspect  all freight to be brought  into the  building  and to exclude  from the
building all freight which  violates any of these Rules and  Regulations  of the
lease or which these Rules and Regulations are a part.


<PAGE>


9. Canvassing, soliciting  and peddling in the building is  prohibited  and each
Tenant shall cooperate to prevent the same.

10. Owner reserves the right to exclude from the building all persons who do not
present a pass to the building  signed by Owner.  Owner will  furnish  passes to
persons  for whom  any  Tenant  requests  same  writing.  Each  Tenant  shall be
responsible  for all persons for whom he requests  such pass and shall be liable
to Owner for all acts of such  persons.  Tenant  shall not have a claim  against
Owner by reason of Owner  excluding  from the  building  any person who does not
present such pass.

11. Owner shall have the right to prohibit any  advertising  by any Tenant which
in  Owner's  opinion,  tends to impair the  reputation  of the  building  or its
desirability  as a building  for offices,  and upon  written  notice from Owner,
Tenant shall refrain from or discontinue such advertising.

12.  Tenant shall not bring or permit to be brought or kept in or on the demised
premises, any inflammable, combustible, explosive, or hazardous fluid, material,
chemical  or  substance,  or cause or  permit  any  odors  of  cooking  or other
processes, or any unusual or other objectionable odors to permeate in or emanate
from the demised premises.

13. If the building  contains central air  conditioning and ventilation,  Tenant
agrees  to keep all  windows  closed  at all times and to abide by all rules and
regulations  issued by Owner with respect to such services.  If Tenant  requires
air conditioning or ventilation after the usual hours, Tenant, shall give notice
in  writing to the  building  superintendent  prior to 3:00 p.m.  in the case of
services  required on week days, and prior to 3:00 P.M. on the day prior in case
of after  hours  service  required  on weekends  or on  holidays.  Tenant  shall
cooperate with Owner in obtaining maximum effectiveness of the cooling system by
lowering and closing  venetian  blinds and/or drapes and curtains when the sun's
rays fall directly on the windows of the demised premises.

14. Tenant shall not move any safe,  heavy  machinery,  heavy  equipment,  bulky
matter,  or fixtures into or out of the building  without  Owner's prior written
consent. If such safe, machinery,  equipment,  bulky matter or fixtures requires
special  handling,  all  work in  connection  therewith  shall  comply  with the
Administrative  Code of the City of New York and all other laws and  regulations
applicable thereto and shall be done during such hours as Owner may designate.

15. Refuse and Trash. (1) Compliance by Tenant.  Tenant covenants and agrees, at
its sole cost and expense,  to comply with all present and future laws,  orders,
and  regulations  of all  state,  federal,  municipal,  and  local  governments,
departments,   commissions  and  boards   regarding  the  collection,   sorting,
separation and recycling of waste products,  garbage,  refuse and trash.  Tenant
shall sort and separate such waste products, garbage, refuse and trash into such
categories  as  provided  by law.  Each  separately  sorted  category  of  waste
products,  garbage,  refuse and trash  shall be placed in  separate  receptacles
reasonably approved by Owner. Such separate  receptacles may, at Owner's option,
be removed from the demised  premises in accordance  with a collection  schedule
prescribed by law.  Tenant shall remove,  or cause to be removed by a contractor
acceptable  to  Owner,  at  Owner's  sole  discretion,  such  items as Owner may
expressly designate. (2) Owner's Rights in Event of Noncompliance. Owner has the
option to refuse to collect  or accept  from  Tenant  waste  products,  garbage,
refuse or trash (a) that is not  separated  and sorted as required by law or (b)
which  consists  of such items as Owner may  expressly  designate  for  Tenant's
removal,  and to require Tenant to arrange for such  collection at Tenant's sole
cost and expense, utilizing a contractor satisfactory to Owner. Tenant shall pay
all costs, expenses,  fines,  penalties, or damages that may be imposed on Owner
or Tenant by reason of Tenant's  failure to comply with the  provisions  of this
Building  Rule 15, and,  at Tenant's  sole cost and  expense,  shall  indemnity,
defend and hold Owner harmless  (including  reasonable  legal fees and expenses)
from and against any actions,  claims and suits arising from such noncompliance,
utilizing counsel reasonably satisfactory to Owner.

<PAGE>
Address

Premises
================================================================================

                                       TO

================================================================================
                                STANDARD FORM OF


                                  OFFICE LEASE

                    The Real Estate Board of New York, Inc.

                    (c) Copyright 1994. All rights Reserved.
                          Reproduction in whole or in
                                part prohibited.
================================================================================


Dated                                        19


Rent per Year




Rent Per Month



Term
From
To


Drawn by
        ------------------------------------------------------------------------
Checked by
          ----------------------------------------------------------------------
Entered by
          ----------------------------------------------------------------------
Approved by
           ---------------------------------------------------------------------
<PAGE>
Precedence

41.  Wherever  the  provisions  of the  printed  portion  of this  Lease  may be
inconsistent  with the  provisions of this rider,  the  provisions of this rider
shall supersede said printed Lease and shall be deemed to take precedence in all
respects.

Electricity

42. Landlord agrees to provide tenant with basic operating light fixtures in the
ceiling  from which  tenant can draw light.  Landlord  also agrees to install at
Landlord's  sole cost and  expense,  switches  for turning on and off the light.
Anything  else  contained in this lease not  withstanding,  Landlord is under no
obligation to furnish to or for tenant any electric  current,  wiring,  or other
equipment  other than that already  stated in this  paragraph.  Tenant will make
it's own arrangements at its sole cost and expense to obtain electric current in
the leased premises from the date of the signing of this lease.  Notwithstanding
anything to the contrary  contained in this  Paragraph 42,  Landlord  represents
that all electrical wiring and electrical  sockets exist in the demised premises
and are in proper working order on the date of  possession,  or the beginning of
the term,  whichever  is  earlier.  Further,  Tenant's  electrical  use will not
overload the building's electrical system.

Late Charges

43. All rent for each month is due on the first of that month. In the event that
any payment herein provided for by Tenant to Landlord shall become overdue for a
period in excess of fifteen (15) days,  then at Owner's  option a "late  charge"
for such period  immediately  due and owing to landlord  as  additional  rent by
reason of the failure of Tenant to make prompt payment,  at the rate of $.03 for
each dollar so overdue.  However, in the event said late charge shall be imposed
three  (3)  times in any year  during  the term,  thereafter  the  grace  period
hereunder shall be reduced to ten (10) days and the late charge  hereunder shall
be increased to $.05 for each dollar so overdue.

Insurance

44. Tenant  agrees at all times during the term of this Lease,  at its sole cost
and expense,  to carry general  liability  insurance for the benefit of landlord
indemnifying  landlord  against loss and liability in  connection  with personal
injury or death or  property  damage  from any  accident in or about the demised
premises and the  appurtenances.  Such insurance at the commencement of the term
hereof and thereon shall provide  protection to the limit of at least $1,000,000
in the event of injury to persons or property.  Such insurance  shall be carried
by an insurance  company or companies  reasonably  acceptable  to landlord,  and
Tenant  shall from time to time  deliver to  landlord  the policy or policies of
insurance  or  certificates  thereof  evidencing  the  payment  of  the  premium
therefore  and shall  furnish  to  landlord  at least ten (10) days prior to the
expiration of any such policy a new policy or  certificate  in lieu thereof with
evidence of the payment or premium therefore.  In the event Tenant shall fail to
provide  the  aforesaid  insurance,  landlord  shall  have the right but not the
obligation, after giving Tenant seven (7) days written notice by certified mail,
to procure and pay for such insurance,  and Tenant shall reimburse  landlord the
cost thereof together with interest at the then maximum legal rate on the amount
payment from the date of payment to the date of reimbursement.

Fire Insurance

45. Tenant  agrees at all times during the term of this lease,  at his sole cost
and expense to carry his own Fire  Insurance  in  connection  with any  personal
injury or property damage from any accident in or about the demised premises and
appurtenances.  Such insurance from the  commencement  of this lease and thereon
shall  provide  protection  to the demised  premises as long as this lease is in
effect.  Tenant  shall  deliver to  landlord a photocopy  of said policy  within
thirty (30) days of the  commencement  of this  lease.  In the event that Tenant
shall fail to provide  said  insurance,  landlord  may at his  discretion  after
giving  Tenant seven (7) days written  notice by certified  mail, to procure and
pay for such  insurance,  and Tenant shall  reimburse  landlord the cost thereof
together with a two hundred dollar ($200.00) service fee.

Notices

46. All  notices,  demands and  requests  required  under this Lease shall be in
writing and shall be deemed to have been properly given if personally  served or
sent by United States registered or certified mail,  postage prepaid,  addressed
as follows:

To landlord:

                           c/o RVP Management Corp.
                           130 Madison Avenue - 2nd Floor
                           New York, NY 10016

To Tenant:

or such other addresses  landlord or Tenant, as the case may be, shall from time
to time designate by notice given to the other.  All notice  properly  addressed
shall be deemed  served on the date of mailing or date of personal  service,  as
provided in this Article.

USE OF PREMISES

47. Tenant shall not commence  using  premises for any purpose which may require
any form of license, authority or variance (including but not limited to zoning)
without  first  obtaining  such license  authority  or variance  from the proper
authorities.

Brokerage

48.  Landlord and Tenant  warrant and represent to each other that they have had
no dealings of any kind  whatsoever with any broker or other party in connection
with this Lease other than  Madison  International  R.E.,  and each party hereby
agrees to indemnify  and hold the other party  harmless from and against any and
all claims,  loss,  liability,  cost and expenses  (resulting  from any claim or
demand for  commissions  or other  compensation  by any other broker,  finder or
similar  person who claims to have brought about this lease) arising as a result
of a breach of the indemnifying party's representations as set forth herein. The
provisions of this Article shall survive the termination of this Lease.

Assignment
49.  Tenant may not sublet,  assign or transfer by operation of law or otherwise
any portion of tenant's  interest in this Lease with out express written consent
from landlord.  Such written  consent shall not be  unreasonably  withheld.  Any
attempts to assign or sublet premises  without written consent shall be null and
void.

REFUSE DISPOSAL
50. Tenant shall make arrangements at his sole cost and expense for the disposal
and  transport  of any refuse  generated by himself or his business at the above
described leased location. If Tenant does not arrange for proper disposal of his
garbage and refuse,  landlord shall have the right but not the obligation  after
giving Tenant seven (7) days prior notice by certified  mail, to arrange for the
transport  and disposal of same,  and Tenant shall be obligated to reimburse the
landlord for the cost thereof together with a $200.00 service fee.

SECURITY DEPOSIT
51. Tenant shall pay the  equivalent of two months rent or $5,400.00 as security
deposit at the time of the signing of this lease. This security deposit shall be
increased  each year (on May 1st) as the monthly  rent herein  increases  as per
Article No. 58 of this rider.  All other  monthly rent shall be due on the First
of the month for which rent is applied as described in Article No. 1 & 59.

52. The Tenant shall pay as  additional  rent $20.00 per month for the sprinkler
system.  In the event the charge made for the said system is increased above the
amount paid at the time of the execution of this lease, the tenant agrees to pay
one-sixth (1/6) of such increase each month in addition to the said $20.00.

53.  In  the  event  of an  interruption  in  elevator  service  because  of the
conversion of the elevator to self-service  operation,  the Tenant shall have no
claim against the Landlord or anyone else for interruption to his business.

54. Tenant will be responsible for his electrical  consumption and will maintain
his own account with Consolidated Edison.

55. In the event of a conflict between the language of the body of the lease and
riders hereto, the language of the rider will prevail.

WATER DAMAGE
56. Not  withstanding  anything  herein to the contrary,  Landlord  shall not be
responsible for any water damage sustained by tenant and tenant hereby covenants
to carry its own insurance covering water damage.

BROKEN LEASE
57. If the Tenant  breaks or attempts to  terminate  his lease  either by giving
notice or by actually  moving from the  premises,  Tenant  agrees to forfeit his
entire  security  deposit to Landlord in addition to any and all other rent that
may be due at that time for the demised premises. - Notwithstanding  anything to
the  contrary  contained  in this  Article 57,  Tenant  shall have the option to
terminate this Lease Agreement at the end of year five (5) by providing Landlord
with ninety (90) days written notice of termination.

RENT SCHEDULE
58. The rent for the demised premises is as follows:

     YEAR    ANNUAL         MONTHLY       YEAR    ANNUAL         MONTHLY

       1   $32,400.00      $2,700.00        6    $37,903.42     $3,158.62
       2   $32,400.00      $2,700.00        7    $39,419.55     $3,284.96
       3   $33,696.00      $2,808.00        8    $40,996.34     $3,416.36
       4   $35,043.84      $2,920.32        9    $42,636.19     $3,553.02
       5   $36,445.59      $3,037.13       10    $44,341.64     $3,695.14


TAX INCREASES
59. The tenant agrees to pay as additional rent annually during the terms of his
lease 16.67% of any  increase in Real Estate  Taxes as such term is  hereinafter
defined above those for the fiscal year 1996/1997.

Such  additional  rent shall be paid when the tax  becomes  fixed and within ten
(10) days after demand therefor by  the  landlord  and shall be  collectible  as
additional  rent.  For the final  year of the lease  terms the  tenant  shall be
obligated to pay only a pro-rata  share of such  percentage of any such increase
in  taxes.  Tax bills  (except  as  hereinafter  provided)  shall be  conclusive
evidence  of the amount of such taxes and shall be used for the  calculation  of
the amounts to be paid by the tenant.

The  term  "Real  Estate  Taxes"  shall  mean  all the  real  estate  taxes  and
assessments, special or otherwise, levied, assessed or imposed by Federal, State
or Local Governments  against or upon the building of which the demised premises
form a part and the land upon which it is erected.  If due to a future change in
the method of  taxation  any  franchise,  income,  profit or other tax, or other
payments,  shall be levied against  landlord in whole or in part in substitution
for or in lieu of any tax which would  otherwise  constitute  a Real Estate Tax,
such franchise,  income,  profit or other tax or payment shall be deemed to be a
Real Estate Tax for the purpose  hereof.  If landlord  should incur  expenses in
connection with landlord's  endeavor to reduce or prevent  increases in assessed
valuation,  tenant  shall be  obligated  by pay as  additional  rent the  amount
computed by multiplying  the percent set forth in line two (2) hereof times such
expense of  landlord,  and such amount  shall be due and payable  upon demand by
landlord and  collectible  in the same manner as annual rent.  The obligation to
make any payments of additional  rent pursuant to this Article shall survive the
expiration other termination of this lease.

EXCULPATORY CAUSE
60. In any action  brought to enforce the  obligations  of  landlord  under this
lease, any judgment or decree shall be enforceable  against landlord only to the
extent of landlord's interest in the building of which the demised premises form
a part, and no such judgment shall be the basis of execution on, or be a lien on
assets of landlord other than its interest in said building.

IN WITNESS WHEREOF,  THE LANDLORD AND TENANT HAVE RESPECTIVELY SIGNED AND SEALED
THIS LEASE AND ATTACHED RIDER THE DAY AND YEAR FIRST ABOVE WRITTEN.


ANDIM LTD.




BY
  ----------------------------------------




    CYBERSHOP, INC.



BY
  ----------------------------------------



WITNESSED BY:


- ------------------------------------------



- ------------------------------------------


                             CONTRIBUTION AGREEMENT

          AGREEMENT,   dated  as  of  February __,   1998,   between   CyberShop
International,  Inc., a Delaware  corporation (the  "Company"),  and each of the
parties whose names appear on Schedule A attached  hereto and made a part hereof
("Schedule  A")  (hereinafter   referred  to  individually  as  a  "Member"  and
collectively as the "Members").

                              W I T N E S S E T H:

          WHEREAS, as of the date hereof, each Member owns Membership  Interests
("Membership  Interests") in CyberShop,  L.L.C., a New Jersey limited  liability
company (the "LLC");

          WHEREAS,  each Member has agreed to contribute  all of its  Membership
Interests (the "Contribution"),  the number of which Membership Interests is set
forth next to such Member's name on Schedule A (the "Contributed Interests"), in
exchange for the number of shares of par value $.001 common stock of the Company
set forth next to such Member's name on Schedule A (the "Shares"); and

          WHEREAS,  upon  the  consummation  of the  Contribution,  the LLC will
become a wholly-owned subsidiary of the Company.

          NOW,  THEREFORE,  in  consideration  of the  premises  and the  mutual
representations  and covenants  herein contained and for other good and valuable
consideration, the parties hereto agree as follows:

          1.  Subject to the terms and  conditions  hereof,  the Company  hereby
agrees to issue to


<PAGE>



each Member and each Member hereby agrees to accept, in exchange for all of such
Member's  Contributed  Interests,  the  number of Shares  set forth next to such
Member's name on Schedule A.

          2. Upon  execution  and  delivery of this  Agreement:  (a) each Member
shall  deliver to the Company at the  Company's  offices  located at 130 Madison
Avenue, New York, NY 10016 the certificate(s)  representing all of such Member's
Contributed  Interests  with such  evidence of authority to transfer as shall be
necessary to transfer  such  Contributed  Interests;  and (b) the Company  shall
deliver to each Member a certificate representing the number of Shares set forth
opposite such Member's name on Schedule A.

          3. Each Member  severally  and not  jointly or jointly  and  severally
represents and warrants to the Company as follows:

                   (a)  Such   Member  is  the  sole  owner  of  such   Member's
Contributed  Interests free and clear of any liens, claims,  security interests,
and  encumbrances  of any kind or nature  whatsoever  and will have the complete
power to transfer  and deliver the  Contributed  Interests  to the  Company,  as
contemplated  in  Paragraph  2 of this  Agreement,  free and clear of all liens,
claims, security interests, and encumbrances.

                   (b) The execution, delivery and performance by such Member of
this Agreement are within the powers of such Member,  have been duly  authorized
and will not constitute or result in a breach or default under, violation of, or
conflict with, any law, statute, rule, regulation,  ordinance,  order, judgment,
injunction,  decree, or other similar restriction,  or any contract,  agreement,
lease,  mortgage,  deed of trust,  instrument,  permit or other undertaking,  to
which such Member is a party or by which such  Member is bound,  and, in respect
of Genesis  Direct Inc. and Big Wave, NV, will not violate any provisions of its
articles of incorporation, by-laws or similar

                                        2

<PAGE>



instruments.  The signature of such Member on this Agreement is genuine, and the
signatory has legal  competence and capacity to execute the same, and in respect
of Genesis  Direct  Inc.;  Big Wave,  NV;  Jeffrey S. Tauber,  Grantor  Retained
Annuity Trust;  Jane S. Tauber,  Grantor  Retained  Annuity  Trust;  Trustees of
General Electric Pension Trust; Porridge LLC (f.k.a.  Porridge Partners II); and
Cairnton  Partnership,  the  signatory  has been duly  authorized to execute the
same, and this Agreement  constitutes a legal,  valid and binding  obligation of
such Member, enforceable in accordance with its terms.

                   (c) Such Member or such Member's  representative has had full
and complete  access to the  officers  and  directors of the Company and to such
business,  financial,  or other  information  concerning  the Company which such
Member or such Member's representative deemed necessary or appropriate to make a
determination to enter into this Agreement and to effect the Contribution.

                   (d) Such  Member  or such  Member's  representative  has such
knowledge and  experience  in financial  and business  matters and is capable of
utilizing  the  information  that is available  to such Member or such  Member's
representative  concerning  the Company to  evaluate  the merits and risks of an
investment  in the Company and such Member is able to bear the economic  risk of
such investment.

                   (e) Such Member has been advised that the Shares being issued
to such Member  hereunder have not been  registered  under the Securities Act of
1933,  as amended  (the  "Act"),  nor has the Company  agreed to so register any
Shares,  except as provided in that certain  Registration Rights Agreement dated
as of October 18, 1996,  by and among the Trustees of General  Electric  Pension
Trust, Leonard J. Fassler, Gerald A. Poch, Porridge LLC and CyberShop L.L.C. and
Amendment No. 1 dated as of June 3, 1997 thereto (the "Registration Rights

                                        3

<PAGE>



Agreement"),  and, accordingly,  such shares are restricted securities,  as such
term is used in the Act,  and such Member will not be able to sell or  otherwise
dispose of the Shares, unless they are subsequently  registered under the Act or
an exemption from the registration requirements thereunder is available.

                   (f) The Shares  acquired by such Member  hereunder  are being
acquired for such Member's sole benefit and account,  for purposes of investment
only and with no present intent to sell or view to distribute the same.

                   (g)  Such  Member  acknowledges  that  the  Contribution  may
involve tax consequences.  Such Member  acknowledges that it must retain its own
professional  advisors  to  evaluate  the  tax  and  other  consequences  of the
Contribution.

                   (h) Except as  provided  on  Schedule B hereto,  such  Member
represents  that it is not a "member" of the National  Association of Securities
Dealers,  Inc. (the "NASD") or a "person  associated  with a member" and that it
does not have any association or other  affiliation,  through share ownership or
otherwise,  with a member of the NASD  within the  meaning  of the NASD  Conduct
Rules.

          4. The Company represents and warrants to each Member as follows:

                   (a) It is a corporation duly organized, validly existing, and
in good standing under the laws of the State of Delaware.

                   (b) The  Company  has the  corporate  power and has taken all
necessary corporate action to execute, deliver and perform this Agreement and to
enable it to issue the Shares.  The Shares to be issued by the Company hereunder
will be duly  authorized  and,  upon  issuance to each  Member  pursuant to this
Agreement, are duly and validly issued and outstanding, fully paid, and

                                        4

<PAGE>



non-assessable.

                   (c) The execution, delivery and performance by the Company of
this  Agreement  will not  constitute  or result in a breach or  default  under,
violation of, or conflict with, its Certificate of  Incorporation  or By-laws or
any contract,  agreement,  lease, mortgage, deed of trust, instrument, or permit
or other undertaking to which it is a party or by which it is bound, or any law,
statute, rule, regulation,  ordinance, order, judgment,  injunction,  decree, or
other restriction.

          5. The  representations  and  warranties  given by each Member and the
Company as set forth in  Paragraphs 3 and 4 hereof shall  survive the  execution
hereof and the consummation of the transactions contemplated hereby.

          6. Each Member  severally  and not  jointly or jointly  and  severally
covenants to the Company that such Member shall not sell, transfer, or otherwise
dispose  of any of the  Shares  issued  to such  Member  hereunder  (a)  without
registration  thereof  under the Act (unless,  in the opinion of counsel to such
Member, an exemption from such  registration is available),  or (b) in violation
of any law.

          7.       Each Member consents:

                   (a) that  each  certificate  representing  the  Shares  to be
issued to such Member  hereunder  will be impressed  with the  following  legend
indicating  that they are not  registered  under the Act and  reciting  that any
transfer is restricted:

          "The securities  represented by this  certificate  have been purchased
          for investment and have not been  registered  under the Securities Act
          of 1933,  as amended,  or any state  securities  laws,  and may not be
          pledged,  transferred or otherwise disposed of unless registered under
          the  Act  or  unless  an  exemption  from  registration  is  available
          thereof."

                                        5

<PAGE>



                   (b) that stop transfer  instructions in respect of the Shares
will be issued to any transfer  agent,  transfer  clerk,  or other agent, at any
time acting for the Company;

                   (c) to the  Contribution,  in  accordance  with  Article  VI,
Section 1.5 (v) of the Third  Amended and  Restated  Operating  Agreement of the
LLC; and

                   (d) to the proposed initial public offering of the securities
of the Company,  in accordance  with Article VI,  Section 1.5 (vii) of the Third
Amended and Restated  Operating  Agreement of the LLC, as described in the draft
of Registration  Statement annexed hereto with such modifications thereto as the
Managing Member of the LLC may agree to upon advice from counsel.

          8. The parties  hereto  confirm and agree that the common stock of the
Company  received  in  exchange  for the  Membership  Interests  shall be deemed
"Registrable Securities" as that term is defined in Section 1(a) of that certain
Registration Rights Agreement.

          9. This Agreement contains the entire understanding of the parties and
supersedes  and  merges  all  and  any  prior  discussions,  understandings  and
agreements of any and every nature among them with respect to the subject matter
hereof, and may not be altered,  amended, waived,  terminated,  or discharged in
any way whatsoever except by subsequent  written agreement executed by the party
charged therewith.  A waiver by any of the parties of any terms or conditions of
this Agreement,  or of any breach thereof,  shall not be deemed a waiver of such
term or condition for the future or of any other term or condition hereof, or of
any subsequent breach hereof.

          10. The parties hereto,  will, upon the reasonable  request of another
party,  execute and deliver any additional  documents  necessary or desirable to
complete the transactions described herein.

          11. Subject to any  restrictions  on transfer,  this  Agreement  shall
inure to the benefit of the

                                        6

<PAGE>



parties hereto and their successors and assigns.

          12.  The  parties  hereto  agree that it is their  intention  that the
Contribution,  as  contemplated  by this  Agreement,  falls  within the scope of
Section 351 of the Internal Revenue Code of 1986, as amended.

          13. This  Agreement may be executed  simultaneously  in  counterparts,
each of which  shall be  deemed an  original,  but all of which  together  shall
constitute one and the same instrument.

          14. This  Agreement  shall be governed by, and construed in accordance
with, the laws of the State of Delaware.

          IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the date first above written.

                                                CYBERSHOP INTERNATIONAL, INC.

                                                By:
                                                   ---------------------------
                                                      Name:
                                                      Title:

                                                MEMBERS:

                                                ------------------------------
                                                JEFFREY TAUBER

                                                ------------------------------
                                                JANE S. TAUBER

                                                ------------------------------
                                                DONALD J. WEISS

                                                ------------------------------
                                                GENESIS DIRECT INC.

                                                By:
                                                   ---------------------------
                                                      Name:
                                                      Title:

                                                THE JEFFREY S. TAUBER GRANTOR
                                                 RETAINED ANNUITY TRUST

                                                By:
                                                   ---------------------------
                                                      Jane S. Tauber, Trustee

                                                THE JANE S. TAUBER GRANTOR
                                                RETAINED ANNUITY TRUST

                                                By:
                                                   ---------------------------
                                                    Jeffrey S. Tauber, Trustee

                                                THE DONALD J. WEISS 1997 GRANTOR
                                                RETAINED ANNUITY TRUST

                                                By:
                                                   ---------------------------
                                                      Donald J. Weiss, Trustee

                                                TRUSTEES OF GENERAL ELECTRIC
                                                PENSION TRUST

                                                By:
                                                   ---------------------------
                                                   Name:
                                                   Title:

                                                --------------------------------
                                                GERALD A. POCH

                                                --------------------------------
                                                LEONARD J. FASSLER

                                                --------------------------------
                                                PORRIDGE LLC

                                                By:
                                                   -----------------------------
                                                      Name:    Arthur J. Samberg
                                                      Title:   General Partner


                                        7

<PAGE>



                                                BIG WAVE, NV

                                                By:
                                                   -----------------------------
                                                      Name:
                                                      Title:

                                                CAIRNTON PARTNERSHIP

                                                By:
                                                   -----------------------------
                                                      Name:
                                                      Title:



                                   SCHEDULE A

<TABLE>
<CAPTION>
                                                             MEMBERSHIP
                                                          INTERESTS OWNED                SHARES TO BE
                                                            PRIOR TO THE                 ISSUED IN THE
               NAME AND ADDRESS OF MEMBER                   CONTRIBUTION                 CONTRIBUTION
               --------------------------                   ------------                 ------------
<S>                                                           <C>                           <C>    
Jeffrey S. Tauber                                             1,439,171                     859,515
211 Gates Avenue
Montclair, New Jersey 07042

Jane S. Tauber                                                1,439,172                     859,515
211 Gates Avenue
Montclair, New Jersey 07042

The Jeffrey S. Tauber Grantor                                   874,746                     522,424
  Retained Annuity Trust
c/o Jeffrey Tauber
211 Gates Avenue
Montclair, New Jersey 07042

The Jane S. Tauber Grantor                                      874,746                     522,424
  Retained Annuity Trust
c/o Jane S. Tauber
211 Gates Avenue
Montclair, New Jersey 07042

Donald J. Weiss                                                 166,048                      99,169
50 Hartshorn Drive
Short Hills, New Jersey 07078

The Donald J. Weiss 1997 Grantor                                133,952                      80,000
Retained Annuity Trust
c/o Donald J. Weiss
50 Hartshorn Drive
Short Hills, New Jersey 07078

Genesis Direct Inc.                                             100,000                      59,723
100 Plaza Drive
4th Floor
Secaucus,  New Jersey 07094
Attention:  Warren Struhl
</TABLE>

                                        8

<PAGE>



<TABLE>
<CAPTION>
                                                             MEMBERSHIP
                                                          INTERESTS OWNED                SHARES TO BE
                                                            PRIOR TO THE                 ISSUED IN THE
               NAME AND ADDRESS OF MEMBER                   CONTRIBUTION                 CONTRIBUTION
               --------------------------                   ------------                 ------------
<S>                                                           <C>                         <C>      
Trustees of General Electric                                    889,143                     531,022
  Pension Trust
3003 Summer Street
Stamford, Connecticut 06904-7900
Attention:  David Wiederecht and
                Steve Levanti

Porridge Partners II                                             83,392                      49,804
c/o Dawson-Samberg
354 Pequot Avenue
Southport, Connecticut 06490

Leonard J. Fassler                                               69,575                      41,552
Sage Securities
70 West Red Oak Lane
White Plains, New York 10604

Gerald A. Poch                                                   69,575                      41,552
GE Capital ITS
700 Canal Street
Stamford, Connecticut 06902

Big Wave NV                                                     279,037                     166,650
c/o Hecht and Company
111 West 40th Street
New York, NY 10018

Cairnton Partnership                                            279,037                     166,650
54 Park Street
Sydney
2000, New South Wales
Australia 1028
Attention: Michael Karagiannis

                            Total                             6,697,594                   4,000,000
</TABLE>


                                        9

<PAGE>



                                   SCHEDULE B

Following  is a  list  of  registered  broker-dealers  affiliated  with  General
Electric Company ("GE"):

o       GE INVESTMENT  DISTRIBUTORS,  INC. , 777 Long Ridge Road,  Stamford,  CT
        06927, is a wholly-owned  subsidiary of GE Financial  Assurance Holdings
        Inc.,  which in turn is a  wholly-owned  subsidiary of General  Electric
        Capital Corporation ("GECC"), which in turn is a wholly-owned subsidiary
        of General Electric Capital Services, Inc. ("GECS"),  which in turn is a
        wholly-owned subsidiary of GE.

o       GECC CAPITAL  MARKETS  GROUP,  INC., 260 Long Ridge Road,  Stamford,  CT
        06927,  a  wholly-owned   subsidiary  of  GECC,   which  in  turn  is  a
        wholly-owned  subsidiary  of  GECS,  which  in  turn  is a  wholly-owned
        subsidiary of GE.

o       CAPITAL BROKERAGE CORP., 6610 West Broad Street,  Richmond,  VA 23230, a
        wholly-owned  subsidiary of GNA Corporation ("GNA"),  which in turn is a
        wholly-owned  subsidiary  of  GECC,  which  in  turn  is a  wholly-owned
        subsidiary of GECS, which in turn is a wholly-owned subsidiary of GE.

o       GNA DISTRIBUTORS, INC., 601 Union Street, Suite 5600, Seattle, WA 98101,
        a  wholly-owned  subsidiary  of GNA,  which  in  turn is a  wholly-owned
        subsidiary of GECC, which in turn is a wholly-owned  subsidiary of GECS,
        which in turn is a wholly-owned subsidiary of GE.

o       FORTH  FINANCIAL  SECURITIES   CORPORATION,   6610  West  Broad  Street,
        Richmond,  VA 23230, an indirect control affiliate of GNA, which in turn
        is a  wholly-owned  subsidiary of GECC,  which in turn is a wholly-owned
        subsidiary of GECS, which in turn is a wholly-owned subsidiary of GE.

o       PAINEWEBBER,  INC.  ("PW"),  1285 Avenue of the  Americas,  New York, NY
        10019, a non-control affiliate of GE. GECS owns 100% of the common stock
        of Kidder,  Peabody  Group  Inc.,  which in turn owns 100% of the common
        stock  of  Kidder,  Peabody  & Co.  Incorporated,  which  in  turn  owns
        approximately  22.4%  of the  issued  and  outstanding  common  stock of
        PaineWebber Group Inc. ("PaineWebber") and Fixed Rate Preferred Stock in
        the aggregate amount of $2,500,000. PaineWebber in turn owns 100% of the
        common stock of PW.

o       MITCHELL HUTCHINS ASSET  MANAGEMENT,  INC., 1285 Avenue of the Americas,
        New York, NY 10019, a wholly-owned  subsidiary of PW, which in turn is a
        non-control affiliate of GE.

o       KIDDER PEABODY & CO. INCORPORATED,  60 Broad Street, New York, NY 10004,
        a wholly-owned  subsidiary of Kidder Peabody Group,  Inc., which in turn
        is a  wholly-owned  subsidiary of GECS,  which in turn is a wholly-owned
        subsidiary of GE, was de-registered as  broker-dealer,  effective May 6,
        1996.


                                       10



             FORM OF OFFICER AND DIRECTOR INDEMNIFICATION AGREEMENT


          This  agreement,  made  and  entered  into  as  of  the  __th  day  of
___________, 1998 ("Agreement"), by and between CyberShop International, Inc., a
Delaware corporation (the "Corporation"), and ______________ ("Indemnitee"):

                                    RECITALS

          WHEREAS, highly competent persons are becoming more reluctant to serve
as  directors,  officers or in other  capacities  unless they are provided  with
adequate  protection  through  insurance  or  adequate  indemnification  against
inordinate risks of claims and actions against them arising out of their service
to and activities on behalf of the Corporation; and

          WHEREAS,  the current  difficulty of obtaining  adequate insurance and
the uncertainties  relating to indemnification  have increased the difficulty of
attracting and retaining such persons; and

          WHEREAS, the Board of Directors of the Corporation has determined that
the  inability  to attract and retain such  persons is  detrimental  to the best
interests of the Corporation's  stockholders and that the Corporation should act
to assure such persons that there will be increased certainty of such protection
in the future; and

          WHEREAS,  it is reasonable,  prudent and necessary for the Corporation
contractually to obligate itself to indemnify such persons to the fullest extent
permitted  by  applicable  law so that they will serve or  continue to serve the
Corporation free from undue concern that they will not be so indemnified; and

          WHEREAS, Indemnitee is willing to serve, continue to serve and to take
on additional  service for or on behalf of the Corporation on the condition that
Indemnitee be so indemnified;

          NOW,  THEREFORE,  in  consideration  of the premises and the covenants
contained herein, the Corporation and Indemnitee do hereby covenant and agree as
follows:

                                    ARTICLE I

                                   Definitions

          For purposes of this  Agreement,  the  following  terms shall have the
meaning given here:

          1.01 "Board" means the Board of Directors of the Corporation.


                                      - 1 -

<PAGE>



          1.02 "Change in Control" means a change in control of the  Corporation
occurring after the Effective Date (as defined herein) of a nature that would be
required to be reported in response to Item 6(e) of Schedule  14A of  Regulation
14A (or in  response  to any  similar  item on any  similar  schedule  or  form)
promulgated  under the Securities  Exchange Act of 1934 (the "Act"),  whether or
not the  Corporation  is then subject to such reporting  requirement;  provided,
however,  that, without limitation,  such a Change in Control shall be deemed to
have occurred if after the Effective Date (i) any "person" (as such term is used
in Sections 13(d) and 14(d) of the Act) is or becomes the "beneficial owner" (as
defined in Rule 13d-3 under the Act),  directly or indirectly,  of securities of
the  Corporation  representing  20% or more of the combined  voting power of the
Corporation's then outstanding securities without the prior approval of at least
two-thirds  of the  members  of the  Board in office  immediately  prior to such
person attaining such percentage interest;  (ii) the Corporation is a party to a
merger,  consolidation,  sale of  assets  or  other  reorganization,  or a proxy
contest,  as a consequence  of which members of the Board in office  immediately
prior to such  transaction or event constitute less than a majority of the Board
thereafter; or (iii) during any period of two consecutive years, individuals who
at the  beginning  of such  period  constituted  the Board  (including  for this
purpose any new  director  whose  election  or  nomination  for  election by the
Corporation's  stockholders was approved by a vote of at least two-thirds of the
directors  then  still in office who were  directors  at the  beginning  of such
period) cease for any reason to constitute at least a majority of the Board.

          1.03 "Corporate Status" describes the status of a person who is or was
a director,  officer, employee or agent of the Corporation, or is or was serving
at the request of the Corporation,  as a director, officer, employee or agent of
another corporation, partnership, joint venture, trust, employee benefit plan or
enterprise.

          1.04 "Disinterested  Director" means a director of the Corporation who
is not a party to, as of any time of determination  thereof,  the Proceeding (as
defined herein) in respect of which indemnification is sought by the Indemnitee.

          1.05  "Effective  Date" means the date a registration  statement filed
with the  Securities and Exchange  Commission  pursuant to the Securities Act of
1933,  as  amended,   registering  securities  issued  by  the  Corporation,  is
effective.

          1.06   "Enterprise"   shall  mean  the   Corporation   and  any  other
corporation,  partnership,  joint venture, trust, employee benefit plan or other
enterprise  of  which  Indemnitee  is or  was  serving  at  the  request  of the
Corporation as a director, officer, employee or agent.

          1.07  "Expenses"  shall  include but not be limited to all  reasonable
attorneys' fees,  retainers,  court costs,  transcript  costs,  fees of experts,
witness fees, travel expenses,  duplicating  costs,  printing and binding costs,
telephone charges,  postage,  delivery service fees, and all other disbursements
or expenses of the types actually and  reasonably  incurred by him in connection
with prosecuting, defending, preparing to prosecute or defend, investigating, or
being or preparing to be a witness in a Proceeding.


                                      - 2 -

<PAGE>



          1.08 "Good Faith" shall mean Indemnitee having acted in good faith and
in a manner Indemnitee reasonably believed to be in, or not opposed to, the best
interests of the  Corporation,  and,  with  respect to any criminal  Proceeding,
having had no reasonable cause to believe Indemnitee's conduct was unlawful.

          1.09  "Independent  Counsel"  means a law  firm,  or a member of a law
firm, that is experienced in matters of corporate law and neither  presently is,
nor in the past five years has been, retained to represent:  (i) the Corporation
or  Indemnitee  in any matter  material to either such party,  or (ii) any other
party to the Proceeding  giving rise to a claim for  indemnification  hereunder.
Notwithstanding the foregoing,  the term "Independent Counsel" shall not include
any person who,  under the  applicable  standards of  professional  conduct then
prevailing,  would  have a  conflict  of  interest  in  representing  either the
Corporation  or Indemnitee in an action to determine  Indemnitee's  rights under
this Agreement.

          1.10  "Proceeding"  includes  any  threatened,  pending  or  completed
action,   suit,    arbitration,    alternate   dispute   resolution   mechanism,
investigation,  administrative  hearing  or any  other  threatened,  pending  or
completed proceeding whether civil,  criminal,  administrative or investigative,
other than one initiated by Indemnitee.  For purposes of the foregoing sentence,
a "Proceeding"  shall not be deemed to have been  initiated by Indemnitee  where
Indemnitee  seeks  pursuant  to  Article  VIII  of  this  Agreement  to  enforce
Indemnitee's rights under this Agreement or his rights to indemnification  under
the Certificate of  Incorporation  or Bylaws of the Corporation or Delaware law,
or were Indemnitee  seeks to enforce any rights he may have under any directors'
and officers' liability insurance policy maintained by the Corporation.

                                   ARTICLE II

                                Term of Agreement

          This  Agreement  shall continue until and terminate upon the later of:
(i) 10 years  after the date that  Indemnitee  shall  have  ceased to serve as a
director,  officer,  employee and/or agent of the Enterprise;  or (ii) the final
termination of all  Proceedings  commenced  prior to the date referred to in (i)
above in respect of which  Indemnitee is granted  rights of  indemnification  or
advancement of Expenses hereunder and of any Proceeding  commenced by Indemnitee
pursuant to Article VIII of this Agreement relating thereto.

                                   ARTICLE III

                  Services by Indemnitee, Notice of Proceedings

          3.01 Services. Indemnitee agrees to serve as a director and/or officer
of the  Corporation.  Indemnitee  may at any time and for any reason resign from
such position.


                                      - 3 -

<PAGE>



          3.02 Notice of Proceeding.  Indemnitee  agrees  promptly to notify the
Corporation in writing upon being served with any summons,  citation,  subpoena,
complaint, indictment,  information or other document relating to any Proceeding
or matter which may be subject to  indemnification  or  advancement  of Expenses
covered hereunder.

                                   ARTICLE IV

                                 Indemnification

          4.01 In General.  In connection with any  Proceeding,  the Corporation
shall  indemnify,  and  advance  Expenses  to,  Indemnitee  as  provided in this
Agreement and to the fullest extent permitted by applicable law in effect on the
date hereof and to such greater  extent as applicable  law may  thereafter  from
time to time permit.

          4.02  Proceedings  Other  Than  Proceedings  by or in the Right of the
Corporation.  Indemnitee  shall be  entitled  to the  rights of  indemnification
provided in this Section 4.02 if, by reason of  Indemnitee's  Corporate  Status,
Indemnitee  was or is, or is threatened  to be made, a party to any  Proceeding,
other than a Proceeding by or in the right of the Corporation.  Indemnitee shall
be indemnified against Expenses, judgments, fines and amounts paid in settlement
actually and  reasonably  incurred by  Indemnitee or on  Indemnitee's  behalf in
connection  with such  Proceeding  or any  claim,  issue or matter  therein,  if
Indemnitee acted in Good Faith.

          4.03  Proceedings  by or in the Right of the  Corporation.  Indemnitee
shall be entitled to the rights of indemnification provided in this Section 4.03
if, by reason of  Indemnitee's  Corporate  Status,  Indemnitee  was or is, or is
threatened to be made, a party to any  Proceeding  brought by or in the right of
the  Corporation  to  procure  a  judgment  in its  favor.  Indemnitee  shall be
indemnified against Expenses,  judgments,  fines and amounts paid in settlement,
actually and  reasonably  incurred by  Indemnitee or on  Indemnitee's  behalf in
connection  with such  Proceeding  or any  claim,  issue or matter  therein,  if
Indemnitee  acted  in  Good  Faith.   Notwithstanding  the  foregoing,  no  such
indemnification  shall be made in respect of any claim,  issue or matter in such
Proceeding as to which  Indemnitee  shall have been adjudged to be liable to the
Corporation,  unless and only to the extent  that the Court of  Chancery  of the
State of Delaware or the court in which such Proceeding  shall have been brought
determines  that,  despite the  adjudication of liability but in view of all the
circumstances of the case, the Indemni tee is fairly and reasonably  entitled to
indemnity for such portion of the settled amount, Expenses, judgments, and fines
as such court deems proper.

          4.04  Indemnification  for Expenses of a Witness.  Notwithstanding any
other provision of this  Agreement,  to the extent that Indemnitee is, by reason
of Indemnitee's Corporate Status, a witness in any Proceeding,  Indemnitee shall
be  indemnified  against  all  Expenses  actually  and  reasonably  incurred  by
Indemnitee or on Indemnitee's behalf in connection therewith.


                                      - 4 -

<PAGE>



                                    ARTICLE V

                             Advancement of Expenses

          Notwithstanding  any  provision  to the  contrary  in Article  VI, the
Corporation   shall  advance  all  reasonable   Expenses  which,  by  reason  of
Indemnitee's  Corporate  Status,  were charged to or incurred by or on behalf of
Indemnitee  in  connection  with any  Proceeding,  within  twenty days after the
receipt  by  the  Corporation  of a  statement  or  statements  from  Indemnitee
requesting such advance or advances whether prior to or after final  disposition
of such Proceeding.  Such statement or statements shall reasonably  evidence the
Expenses  incurred by Indemnitee and shall include or be preceded or accompanied
by an  undertaking  by or on behalf of  Indemnitee  to repay any  Expenses if it
shall ultimately be determined that Indemnitee is not entitled to be indemnified
against such Expenses.

                                   ARTICLE VI

                         Procedures for Determination of
                         Entitlement to Indemnification

          6.01 Initial Request. To obtain  indemnification under this Agreement,
Indemnitee shall submit to the Corporation a written request,  including therein
or therewith such  documentation  and information as is reasonably  available to
Indemnitee and is reasonably  necessary to determine  whether and to what extent
Indemnitee  is entitled to  indemnification.  The  Secretary of the  Corporation
shall  promptly  advise  the Board in  writing  that  Indemnitee  has  requested
indemnification.

          6.02  Method  of  Determination.   A  determination  (if  required  by
applicable  law) with respect to  Indemnitee's  entitlement  to  indemnification
shall be made by the Board by a  majority  vote of the  Disinterested  Directors
(even though less than a quorum).  In the event that there are no  Disinterested
Directors,  or if a majority of the  Disinterested  Directors  so  directs,  the
determination  shall be made by Independent  Counsel in a written opinion to the
Board, a copy of which shall be delivered to Indemnitee,  or by the stockholders
of the Corporation,  as determined by such quorum of Disinterested  Directors or
by a  majority  of the  Board,  as the case may be. If a Change in  Control  has
occurred  and  Indemnitee  so  requests,  the  determination  shall  be  made by
Independent  Counsel in a written opinion to the Board, a copy of which shall be
delivered to Indemnitee.

          6.03  Selection,  Payment,  Discharge of Independent  Counsel.  In the
event the  determination  of  entitlement  to  indemnification  is to be made by
Independent Counsel pursuant to Section 6.02 of this Agreement,  the Independent
Counsel shall be selected, paid, and discharged in the following manner:


                                      - 5 -

<PAGE>



               (a)  The Independent  Counsel shall be selected by the Board, and
                    the  Corporation  shall give  written  notice to  Indemnitee
                    advising  Indemnitee  of the  identity  of  the  Independent
                    Counsel so selected.

               (b)  Following the initial  selection  described in clause (a) of
                    this Section 6.03,  Indemnitee  may, within seven days after
                    such written notice of selection has been given,  deliver to
                    the Corporation a written objection to such selection.  Such
                    objection  may be as  serted  only on the  ground  that  the
                    Independent   Counsel   so   selected   does  not  meet  the
                    requirements of "Independent  Counsel" as defined in Section
                    1.09 of this  Agreement,  and the objection  shall set forth
                    with  particularity  the  factual  basis of such  assertion.
                    Absent a proper and timely objection, the person so selected
                    shall act as Independent  Counsel. If such written objection
                    is made, the  Independent  Counsel so selected may not serve
                    as  Independent   Counsel  unless  and  until  a  court  has
                    determined   that  such   objection  is  without   merit  or
                    Indemnitee  has  delivered  a  written  withdrawal  of  such
                    objection to the Corporation.

               (c)  Either the  Corporation or Indemnitee may petition the Court
                    of  Chancery  of the  State of  Delaware  or other  court of
                    competent ju  risdiction  if the parties have been unable to
                    agree  on  the   selection   of   Independent   Counsel  (if
                    applicable) within 20 days after submission by Indemnitee of
                    a written  request for  indemnification  pursuant to Section
                    6.01  of  this  Agreement.   Such  petition  may  request  a
                    determination  whether an objection to the party's selection
                    is without merit and/or seek the  appointment as Independent
                    Counsel of a person  selected  by the Court or by such other
                    person as the Court shall  designate.  A person so appointed
                    shall act as Independent  Counsel under Section 6.02 of this
                    Agreement.

               (d)  The  Corporation  shall pay any and all reasonable  fees and
                    expenses of Independent Counsel incurred by such Independent
                    Counsel  in   connection   with  acting   pursuant  to  this
                    Agreement, and the Corporation shall pay all reasonable fees
                    and  expenses  incident to the  procedures  of this  Section
                    6.03,  regardless  of the manner in which  such  Independent
                    Counsel was selected or appointed.

          6.04 Cooperation.  Indemnitee shall cooperate with the person, persons
or entity making the determination  with respect to Indemnitee's  entitlement to
indemnification  under  this  Agreement,  including  providing  to such  person,
persons  or  entity  upon  reasonable   advance  request  any  documentation  or
information which is not privileged or otherwise protected


                                      - 6 -

<PAGE>



from  disclosure and which is reasonably  available to Indemnitee and reasonably
necessary to such  determination.  Any costs or expenses  (including  reasonable
attorneys' fees and disbursements) incurred by Indemnitee in so cooperating with
the person,  persons or entity making such  determination  shall be borne by the
Corporation (irrespective of the determination as to Indemnitee's entitlement to
indemnification)  and the  Corporation  hereby  indemnifies  and  agrees to hold
Indemnitee harmless therefrom.

          6.05  Payment.  If it is  determined  that  Indemnitee  is entitled to
indemnification,  payment to Indemnitee shall be made within ten (10) days after
such determination.

                                   ARTICLE VII

                 Presumptions and Effect of Certain Proceedings

          7.01  Burden  of Proof.  In making a  determination  with  respect  to
entitlement to indemnification hereunder, the person or persons or entity making
such determination  shall presume that Indemnitee is entitled to indemnification
under this Agreement if Indemnitee  has submitted a request for  indemnification
in accordance  with Section 6.01 of this Agreement,  and the  Corporation  shall
have the burden of proof to overcome that  presumption  in  connection  with the
making by any person,  persons or entity of any  determination  contrary to that
presumption.

          7.02 Effect of Other Proceedings. The termination of any Proceeding or
of any  claim,  issue or matter  therein,  by  judgment,  order,  settlement  or
conviction,  or upon a plea of nolo  contendere  or its  equivalent,  shall  not
(except as otherwise  expressly  provided in this Agreement) of itself adversely
affect the right of Indemnitee to  indemnification  or create a presumption that
Indemnitee did not act in Good Faith.

          7.03  Reliance as Safe Harbor.  For purposes of any  determination  of
Good  Faith,  Indemnitee  shall  be  deemed  to  have  acted  in Good  Faith  if
Indemnitee's  action  is  based  on the  records  or  books  of  account  of the
Enterprise,  including  financial  statements,  or on  information  supplied  to
Indemnitee by the officers of the  Enterprise in the course of their duties,  or
on the advice of legal counsel for the  Enterprise or on  information or records
given or reports  made to the  Enterprise  by an  independent  certified  public
accountant or by an appraiser or other expert  selected with  reasonable care by
the  Enterprise.  The  provisions of this Section 7.03 shall not be deemed to be
exclusive or to limit in any way the other circumstances in which the Indemnitee
may be deemed to have met the  applicable  standard of conduct set forth in this
Agreement.

          7.04 Actions of Others.  The knowledge  and/or actions,  or failure to
act, of any director,  officer, agent or employee of the Enterprise shall not be
imputed to Indemnitee for purposes of determining  the right to  indemnification
under this Agreement.


                                      - 7 -

<PAGE>



                                  ARTICLE VIII

                             Remedies of Indemnitee


          8.01  Application.  This  Article  VIII shall  apply in the event of a
Dispute.  For  purposes  of  this  Article,  "Dispute",  shall  mean  any of the
following events:

               (a)  a  determination  is made  pursuant  to  Article  VI of this
                    Agreement that Indemnitee is not entitled to indemnification
                    under this Agreement;

               (b)  advancement  of  Expenses  is not timely  made  pursuant  to
                    Article V of this Agreement;

               (c)  the  determination  of  entitlement  to be made  pursuant to
                    Section 6.02 of this  Agreement  had not been made within 60
                    days after re ceipt by the  Corporation  of the  request for
                    indemnification;

               (d)  payment of  indemnification  is not made pursuant to Section
                    4.05 of this Agreement within ten (10) days after receipt by
                    the Corporation of written request therefor; or

               (e)  payment of  indemnification is not made within ten (10) days
                    after a  determination  has been  made  that  Indemnitee  is
                    entitled to indem nification  pursuant to Article VI of this
                    Agreement.

          8.02  Adjudication.  In the event of a  Dispute,  Indemnitee  shall be
entitled to an adjudication in the Court of Chancery of the State of Delaware or
in any other court of competent  jurisdiction,  of  Indemnitee's  entitlement to
such indemnification and advancement of Expenses. Alternatively,  Indemnitee, at
Indemnitee's  option,  may seek an award in  arbitration  to be con  ducted by a
single  arbitrator  sitting in New York, New York,  pursuant to the rules of the
Amer ican Arbitration Association. The Corporation shall not oppose Indemnitee's
right to seek any such adjudication or award in arbitration.

          8.03 De Novo Review. In the event that a determination shall have been
made pursuant to Article VI of this Agreement that Indemnitee is not entitled to
indemnification,  any judicial  proceeding or arbitration  commenced pursuant to
this Article  VIII shall be  conducted  in all  respects as a de novo trial,  or
arbitration,  on the merits and Indemnitee  shall not be prejudiced by reason of
that  adverse  determination.   In  any  such  proceeding  or  arbitration,  the
Corporation  shall have the burden of proving that Indemnitee is not entitled to
indemnification or advancement of Expenses, as the case may be.


                                      - 8 -

<PAGE>



          8.04  Corporation  Bound.  If a  determination  shall  have  been made
pursuant  to  Article  VI of this  Agreement  that  Indemnitee  is  entitled  to
indemnification,  the Corporation  shall be bound by such  determination  in any
judicial proceeding or arbitration absent a prohibition of such  indemnification
under applicable law.

          8.05  Procedures  Valid.  The  Corporation  shall  be  precluded  from
asserting in any judicial  proceeding or arbitration  commenced pursuant to this
Article VIII that the  procedures  and  presumptions  of this  Agreement are not
valid,  binding and  enforceable and shall stipulate in any such court or before
any such  arbitrator that the Corporation is bound by all the provisions of this
Agreement.

          8.06. Expenses of Adjudication. In the event that Indemnitee, pursuant
to  this  Article  VIII,  seeks  a  judicial  adjudication  of  or an  award  in
arbitration  to enforce  Indemnitee's  rights under,  or to recover  damages for
breach of, this  Agreement,  Indemnitee  shall be  entitled to recover  from the
Corporation  and shall be indemnified by the  Corporation  against,  any and all
expenses (of the types  described in the  definition of Expenses in Section 1.07
of this  Agreement)  actually  and  reasonably  incurred by  Indemnitee  in such
adjudication  or arbitration,  but only if Indemnitee  prevails  therein.  If it
shall be determined  in such  adjudication  or  arbitration  that  Indemnitee is
entitled to receive part but not all of the  indemnification  of  advancement or
expenses  sought,  the expenses  incurred by Indemnitee in connection  with such
adjudication or arbitration shall be appropriately prorated.

                                   ARTICLE IX

                     Non-Exclusivity, Insurance, Subrogation

          9.01  Non-Exclusivity.  The rights of  indemnification  and to receive
advancement  of  Expenses  as  provided  by this  Agreement  shall not be deemed
exclusive  of any other rights to which  Indemnitee  may at any time be entitled
under  applicable  law, the  Certificate  of  Incorporation,  the  By-Laws,  any
agreement, a vote of stockholders or a resolution of Disinterested Directors, or
otherwise. No amendment, alteration, rescission or replacement of this Agreement
or any provision  hereof shall be effective as to Indemnitee with respect to any
action taken or omitted by such  Indemnitee  in  Indemnitee's  Corporate  Status
prior to such amendment, alteration, rescission or replacement.

          9.02 Insurance.  The  Corporation may maintain an insurance  policy or
policies against liability arising out of this Agreement or otherwise.

          9.03  Subrogation.  In the event of any payment under this  Agreement,
the Corporation  shall be subrogated to the extent of such payment to all of the
rights of recovery of Indemnitee, who shall execute all papers required and take
all action necessary to secure such


                                      - 9 -

<PAGE>



rights,  including  execution of such  documents as are  necessary to enable the
Corporation to bring suit to enforce such rights.

          9.04 No Duplicative Payment. The Corporation shall not be liable under
this Agreement to make any payment of amounts otherwise  indemnifiable hereunder
if and to the extent  that  Indemnitee  has  otherwise  actually  received  such
payment under any insurance policy, contract, agreement or otherwise.

                                    ARTICLE X

                               General Provisions

          10.01 Successors and Assigns. This Agreement shall be binding upon the
Corporation  and its  successors  and  assigns and shall inure to the benefit of
Indemnitee and Indemnitee's heirs, executors and administrators.

          10.02  Severability.  If any provision or provisions of this Agreement
shall be held to be invalid, illegal or unenforceable for any reason whatsoever:

               (a)  the validity,  legality and  enforceability of the remaining
                    provisions of this Agreement (including, without limitation,
                    each portion of any Section of this Agreement containing any
                    such provision held to be invalid, illegal or unenforceable,
                    that is not itself invalid,  illegal or unenforceable) shall
                    not in any way be affected or impaired thereby; and

               (b)  to the  fullest  extent  possible,  the  provisions  of this
                    Agreement  (including,  without limitation,  each portion of
                    any Section of this Agreement  containing any such provision
                    held to be invalid,  illegal or  unenforceable,  that is not
                    itself invalid, illegal or unenforceable) shall be construed
                    so as to  give  effect  to  the  intent  manifested  by  the
                    provision held invalid, illegal or unenforceable.

          10.03 No Adequate Remedy. The parties declare that it is impossible to
measure in money the damages  which will  accrue to either  party by reason of a
failure to perform any of the obligations  under this Agreement.  Therefore,  if
either party shall  institute any action or proceeding to enforce the provisions
hereof,  such party  against whom such action or  proceeding  is brought  hereby
waives the claim or defense  that such party has an adequate  remedy at law, and
such party shall not urge in any such action or proceeding  the claim or defense
that the other party has an adequate remedy at law.


                                     - 10 -

<PAGE>



          10.04 Identical Counterparts. This Agreement may be executed in one or
more  counterparts,  each of which  shall  for all  purposes  be deemed to be an
original but all of which together shall  constitute one and the same Agreement.
Only one such  counterpart  signed by the party against whom  enforceability  is
sought needs to be produced to evidence the existence of this Agreement.

          10.05  Headings.  The headings of the sections of this  Agreement  are
inserted for convenience only and shall not be deemed to constitute part of this
Agreement or to affect the construction thereof.

          10.06   Modification  and  Waiver.  No  supplement,   modification  or
amendment of this Agreement  shall be binding unless executed in writing by both
of the parties  hereto.  No waiver of any of the  provisions  of this  Agreement
shall be deemed or shall  constitute  a waiver  of any other  provisions  hereof
(whether or not similar) nor shall such waiver constitute a continuing waiver.

          10.07 Notices. All notices, requests, demands and other communications
hereunder shall be in writing and shall be deemed to have been duly given if (i)
delivered  by hand and  receipted  for by the party to whom said notice or other
communication  shall  have  been  directed,  or  (ii)  mailed  by  certified  or
registered mail with postage  prepaid,  on the third business day after the date
on which it is so mailed:

If to Indemnitee, to:

                  As shown with Indemnitee's signature below.

If to the Corporation, to:

                  CyberShop International, Inc.
                  130 Madison Avenue
                  New York, NY 10016
                  Attn:  Chairman Of The Board

                  with a copy to:

                  Rubin Baum Levin Constant & Friedman
                  30 Rockefeller Plaza
                  New York, New York  10112
                  Attn:  Walter M. Epstein, Esq.

or to such  other  address  as may have  been  furnished  to  Indemnitee  by the
Corporation or to the Corporation by Indemnitee, as the case may be.


                                     - 11 -

<PAGE>


          10.08  Governing Law. The parties agree that this  Agreement  shall be
governed by, and  construed  and enforced in  accordance  with,  the laws of the
State  of  Delaware  without  application  of the  conflict  of laws  principles
thereof.

          10.09  Entire  Agreement.   This  Agreement   constitutes  the  entire
agreement and  understanding  between the parties hereto in reference to all the
matters  herein  agreed  upon.  This  Agreement   replaces  in  full  all  prior
indemnification  agreements or understandings of the parties hereto, and any and
all such prior  agreements  or  understandings  are hereby  rescinded  by mutual
agreement.

          IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the day and year first above written.


                                              CYBERSHOP INTERNATIONAL, INC.


                                              By
                                                --------------------------------

                                              Its
                                                 -------------------------------

                                              INDEMNITEE


                                              ----------------------------------
                                              Print name:

                                              Address:
                                                      --------------------------

                                                      --------------------------


                                     - 12 -



                          CYBERSHOP INTERNATIONAL, INC.
                             1998 STOCK OPTION PLAN

1.   PURPOSE OF THE PLAN.

          The purpose of the  CyberShop  International,  Inc.  1998 Stock Option
Plan (the "Plan") is to advance the interests of CyberShop International,  Inc.,
a  Delaware  corporation  (the  "Company"),  by  providing  an  opportunity  for
ownership of the stock of the Company by employees, agents and directors of, and
consultants  to, the Company or of any  subsidiary  corporation  (herein  called
"subsidiary"  or  "subsidiaries"),  as defined in Section 424(f) of the Internal
Revenue  Code of 1986,  as amended  (the  "Code") and the  Treasury  regulations
promulgated thereunder (the "Regulations"). Such employees, agents and directors
of, and consultants  to, the Company or any subsidiary are hereinafter  referred
to individually as an "Eligible Person" and collectively as "Eligible  Persons".
By providing  an  opportunity  for such stock  ownership,  the Company  seeks to
attract and retain  qualified  personnel,  and  otherwise to provide  additional
incentive for optionees to promote the success of its business.

2.   STOCK SUBJECT TO THE PLAN.

          (a) The  total  number of shares of the  authorized  but  unissued  or
treasury  shares of the  common  stock,  par value of $.001  per  share,  of the
Company (the  "Common  Stock") for which  options may be granted  under the Plan
(the "Options") shall be 1,000,000, subject to adjustment as provided in Section
13 hereof.

          (b)  If an  Option  granted  or  assumed  hereunder  shall  expire  or
terminate for any reason without having been exercised in full, the  unpurchased
shares  subject  thereto shall again be available for  subsequent  Option grants
under the Plan.

          (c) Common Stock issuable upon exercise of an Option may be subject to
such  restrictions  on  transfer,  repurchase  rights  or  other  conditions  or
restrictions  as shall be  determined  by the Board of  Directors of the Company
(the "Board").

3.   ADMINISTRATION OF THE PLAN.

          (a) The Plan  shall be  administered  by the  Board.  No member of the
Board shall act upon any matter affecting any Option granted or to be granted to
himself or herself under the Plan;  provided,  however,  that nothing  contained
herein  shall be deemed to  prohibit a member of the Board from  acting upon any
matter  generally  affecting  the  Plan or any  Options  granted  thereunder.  A
majority of the members of the Board shall  constitute a quorum,  and any action
may be taken by a  majority  of those  present  and voting at any  meeting.  The
decision of the Board as to all questions of  interpretation  and application of
the Plan shall be final,  binding and conclusive on all persons.  The Board,  in
its sole discretion, may grant Options to purchase


<PAGE>



shares of the Common  Stock only as  provided in the Plan,  and shares  shall be
issued upon  exercise of such  Options as provided in the Plan.  The Board shall
have authority,  subject to the express provisions of the Plan, to determine the
Eligible  Persons who shall be issued  Options,  the times when Options shall be
granted  and within  which they may be  exercised,  the prices at which  Options
shall be  exercised,  the number of shares of Common Stock to be subject to each
Option and whether an Option shall be treated as an incentive  stock option or a
non-qualified stock option. The Board shall also have the authority,  subject to
the express  provisions  of the Plan,  to amend the Plan, to determine the terms
and provisions of the respective  option  agreements,  which may but need not be
identical,  to construe the  respective  option  agreements and the Plan, and to
make  all  other  determinations  in the  judgment  of the  Board  necessary  or
desirable for the  administration  of the Plan. The Board may correct any defect
or supply any  omission or  reconcile  any  inconsistency  in the Plan or in any
option  agreement  in the manner and to the  extent it shall deem  expedient  to
implement the Plan and shall be the sole and final judge of such expediency.

          (b) The Board, in its discretion,  may delegate its power,  duties and
responsibilities to a committee,  consisting solely of two or more "Non-Employee
Directors"  (as  hereinafter  defined).  If a  committee  is so  appointed,  all
references  to the Board  herein  shall mean and relate to such  committee.  The
existence  of such a committee  shall not affect the power or  authority  of the
Board  to  administer  the  Plan.  For  the  purposes  of  the  Plan,  the  term
"Non-Employee  Director"  shall have the  meaning  ascribed  to it in  paragraph
(b)(3) of Rule 16b-3 promulgated  under the Securities  Exchange Act of 1934, as
amended (the "Exchange Act"), as such term is interpreted from time to time.

4.   TYPE OF OPTION.

          Options granted  pursuant to the Plan shall be authorized by action of
the Board and may be designated as either  incentive  stock options  meeting the
requirements of Section 422 of the Code or non-qualified stock options which are
not  intended to meet the  requirements  of such  Section  422 of the Code,  the
designation  to be in the sole  discretion of the Board.  Options  designated as
incentive  stock  options  that fail to  continue  to meet the  requirements  of
Section 422 of the Code shall be  redesignated  as  non-qualified  stock options
automatically without further action by the Board on the date of such failure to
continue to meet the requirements of Section 422 of the Code.

5.   ELIGIBILITY.

          Options  designated as incentive  stock options may be granted only to
Eligible  Persons  who  are  officers  or  employees  of the  Company  or of any
subsidiary.  Directors  who are not  otherwise  employees  of the  Company  or a
subsidiary shall not be eligible to be granted  incentive stock options pursuant
to the Plan. Options designated as non-qualified stock options may be granted to
any Eligible Person.

                                      - 2 -

<PAGE>



          The Board shall take into account such factors as it may deem relevant
in determining  the number of shares of Common Stock to be included in an Option
to be granted to any Eligible Person.

6.   RESTRICTIONS ON OPTIONS.

          Incentive stock options (but not non-qualified  stock options) granted
under this Plan shall be subject to the following restrictions:

          (a) Limitation on Number of Shares. The aggregate fair market value of
the shares of Common Stock with  respect to which  incentive  stock  options are
granted  (determined  as of the date the  incentive  stock options are granted),
exercisable  for the first time by an individual  during any calendar year shall
not exceed  $100,000.  If an incentive stock option is granted pursuant to which
the aggregate fair market value of shares with respect to which it first becomes
exercisable  in  any  calendar  year  by an  individual  exceeds  such  $100,000
limitation,  the  portion  of such  option  which is in excess  of the  $100,000
limitation shall be treated as a non-qualified  stock option pursuant to Section
422(d)(1) of the Code.  In  determining  the fair market value under this clause
(a),  the  provisions  of  Section 8 hereof  shall  apply.  In the event that an
individual  is eligible  to  participate  in any other stock  option plan of the
Company or any  subsidiary  of the Company which is also intended to comply with
the provisions of Section 422 of the Code, such $100,000  limitation shall apply
to the  aggregate  number of shares for which  incentive  stock  options  may be
granted under this Plan and all such other plans.

          (b)  Ten  Percent  Stockholder.  If any  Eligible  Person  to  whom an
incentive  stock option is granted  pursuant to the provisions of the Plan is on
the date of grant the owner of stock (as determined  under Section 424(d) of the
Code) possessing more than 10% of the total combined voting power of all classes
of stock of the Company or any  subsidiary  of the Company,  then the  following
special provisions shall be applicable to the incentive stock options granted to
such individual:

                   (i) The Option price per share  subject to such Options shall
be not less than 110% of the fair  market  value of the  shares of Common  Stock
with respect to which Options are granted (determined as of the date such Option
was granted).  In  determining  the fair market value under this clause (i), the
provisions of Section 8 hereof shall apply.

                   (ii) The Option by its terms shall not be  exercisable  after
the expiration of five years from the date such Option is granted.

7.   OPTION AGREEMENT; DISQUALIFYING DISPOSITIONS.

          (a) Each Option shall be evidenced by an option  agreement,  in a form
approved  from time to time by the Board (the  "Agreement"),  duly  executed  on
behalf of the Company and by

                                      - 3 -

<PAGE>



the optionee to whom such Option is granted,  which  Agreement shall comply with
and be  subject  to the terms and  conditions  of the Plan.  The  Agreement  may
contain such other terms,  provisions and conditions  which are not inconsistent
with  the  Plan  as may  be  determined  by the  Board;  provided  that  Options
designated  as incentive  stock  options  shall meet all of the  conditions  for
incentive  stock  options as defined in Section 422 of the Code. No Option shall
be granted  within the meaning of the Plan and no purported  grant of any Option
shall be effective  until the Agreement  shall have been duly executed on behalf
of the Company and the optionee.

          (b) If an  optionee  makes a  "disposition"  (within  the  meaning  of
Section 424(c) of the Code) of shares of Common Stock issued upon exercise of an
incentive  stock  option  within  two years from the date of grant or within one
year from the date the shares of Common Stock are  transferred  to the optionee,
the optionee shall, within ten days of disposition, notify the Board and deliver
to it any withholding and employment  taxes due.  However,  if the optionee is a
person subject to Section 16(b) of the Exchange Act, delivery of any withholding
and  employment  taxes due may be  deferred  until  ten days  after the date any
income on the  disposition  is  recognized  under  Section  83 of the Code.  The
Company may cause a legend to be affixed to certificates  representing shares of
Common Stock issued upon exercise of incentive  stock options to ensure that the
Board receives notice of disqualifying dispositions.

8.   OPTION PRICE.

          (a) The  Option  price or prices of  shares  of the  Common  Stock for
Options designated as non-qualified  stock options shall be as determined by the
Board.

          (b) Subject to the  conditions  set forth in Section 6(b) hereof,  the
Option price or prices of shares of the  Company's  Common Stock  designated  as
incentive  stock  options shall be at least the fair market value of such Common
Stock on the date the Option is granted as determined by the Board in accordance
with the Regulations promulgated under Section 422 of the Code.

          (c)  If  such  shares  are  then  listed  on any  national  securities
exchange, the fair market value shall be the mean between the high and low sales
prices,  if any,  on the largest  such  exchange on the date of the grant of the
Option  or, if there are no such  sales on such  date,  shall be  determined  by
taking a weighted  average of the means  between the  highest  and lowest  sales
prices on the nearest  date before and the nearest  date after the date of grant
in accordance with Section  25.2512-2 of the Regulations.  If the shares are not
then listed on any such exchange,  the fair market value of such shares shall be
the mean  between the closing  "Bid" and the closing  "Ask"  prices,  if any, as
reported in the National  Association of Securities Dealers Automated  Quotation
System  ("NASDAQ") for the date of the grant of the Option,  or, if there are no
such prices on such date,  shall be determined  by taking a weighted  average of
the means between the highest and lowest sales prices on the nearest date before
and the  nearest  date  after  the  date of  grant in  accordance  with  Section
25.2512-2 of the  Regulations.  If the shares are not then either  listed on any
such  exchange  or quoted in NASDAQ,  the fair  market  value  shall be the mean
between  the average of the "Bid" and "Ask"  prices,  if any, as reported in the
National

                                      - 4 -

<PAGE>



Association of Securities  Dealers National Daily Quotation Service for the date
of the grant of the Option,  or, if there are no such prices on such date, shall
be determined by taking a weighted  average of the means between the highest and
lowest  sales  prices on the nearest  date before and the nearest date after the
date of grant in accordance with Section  25.2512-2 of the  Regulations.  If the
fair market value cannot be determined under the preceding three  sentences,  it
shall be determined in good faith by the Board in accordance with Section 422 of
the Code.

9.   MANNER OF PAYMENT; MANNER OF EXERCISE.

          (a) Options  granted under the Plan may provide for the payment of the
exercise  price by delivery  of (i) cash or a check  payable to the order of the
Company in an amount equal to the exercise price of such Options, (ii) shares of
Common  Stock owned by the  optionee  having a fair market value (at the date of
exercise) equal in amount to the exercise price of the Options being  exercised,
or (iii) any combination of (i) and (ii). The fair market value of any shares of
Common  Stock  which  may be  delivered  upon  exercise  of an  Option  shall be
determined by the Board in accordance with Section 8 hereof.

          (b) To the  extent  that an  Option  is  exercisable,  Options  may be
exercised  in full at one time or in part from time to time,  by giving  written
notice,  signed by the person or persons  exercising the Option, to the Company,
stating  the  number  of  shares  with  respect  to which  the  Option  is being
exercised, accompanied by payment in full for such shares as provided in Section
9(a) hereof. No exercise of an Option may be made for fewer than 100 full shares
of Common Stock unless such exercise is made for the entire fractional amount of
a share remaining to be purchased  pursuant to such Option.  Upon such exercise,
delivery of a certificate  for paid-up,  non-assessable  shares shall be made by
the Company to the person or persons  exercising  the Option  within 20 business
days after receipt of such notice by the Company.

10.  EXERCISE OF OPTIONS.

          Each Option granted under the Plan shall,  subject to Sections  11(b),
13 and 16 hereof, be exercisable at such time or times and during such period as
shall be set forth in the Agreement; provided, however, that except as otherwise
provided  pursuant to the  provisions of Section 6(b) hereof,  no Option granted
under the Plan shall have a term in excess of ten years from the date of grant.

11.  TERM OF OPTIONS; EXERCISABILITY.

          (a)  Term.

                   (i) Each  Option  shall  expire on a date  determined  by the
Board  which is not more than ten years from the date of the  granting  thereof,
except (a) as  otherwise  provided  pursuant to the  provisions  of Section 6(b)
hereof, and (b) for earlier termination as herein provided.

                                      - 5 -

<PAGE>



                   (ii)  Except as  otherwise  provided  in this  Section 11, an
Option  granted  to any  optionee  who ceases to be an  Eligible  Person for any
reason  shall  terminate  on the earlier of (i) three (3) months  after the date
such  optionee  ceased to be an Eligible  Person,  or (ii) the date on which the
Option expires by its terms.

                   (iii) If an optionee  ceases to be an Eligible Person because
the Company has terminated his or her status with the Company for cause (as such
term is defined in any employment or similar agreement between such optionee and
the  Company  or,  if there is no such  agreement,  or such  agreement  does not
contain provisions relating to termination or removal for cause, as such term is
defined by the law of the State of  Delaware),  such Option will,  to the extent
not terminated,  be deemed to have terminated on the date immediately  preceding
the date the optionee ceased to be an Eligible Person.

                   (iv) If an optionee  ceases to be an Eligible  Person because
the optionee has become disabled  (within the meaning of Section 22(e)(3) of the
Code), such Option shall terminate on the earlier of (i) one year after the date
such  optionee  ceased to be an Eligible  Person,  or (ii) the date on which the
Option expires by its terms.

                   (v) In the event of the death of any  optionee,  such  Option
shall  terminate on the earlier of (i) one year after the date of death, or (ii)
the date on which the Option expires by its terms.

          (b)  Exercisability.

                   (i) Except as otherwise  provided in this Section  11(b),  an
Option  granted to an optionee who  thereafter  ceases to be an Eligible  Person
shall be exercisable  only to the extent that the right to purchase shares under
such Option is  exercisable  on the date such optionee  ceased to be an Eligible
Person

                   (ii) An Option  granted  to an  optionee  who ceases to be an
Eligible  Person because he or she has become  disabled (as such term is defined
in any employment or similar agreement between such optionee and the Company or,
if there is no such  agreement,  or such agreement  does not contain  provisions
relating to termination or removal for  disability,  as determined by the Board)
shall be immediately exercisable as to the full number of shares covered by such
Option, whether or not under the provisions of the Plan or Agreement such Option
was otherwise exercisable as of the date of disability.

                   (iii) In the event of the death of an  optionee,  the  Option
granted  to such  optionee  may be  exercised  as to the full  number  of shares
covered  by such  Option,  whether  or not under the  provisions  of the Plan or
Agreement  the  optionee  was  otherwise  exercisable  at the date of his or her
death,  by the  executor,  administrator  or  personal  representative  of  such
optionee,  or by any person or persons who acquired  the right to exercise  such
Option by bequest or inheritance or by reason of the death of such optionee.

                                      - 6 -

<PAGE>



                   (iv) In addition to the acceleration of the exercisability of
Options pursuant to this Section 11(b) and Section 13(b)(ii)  hereof,  the Board
shall have the right, in the exercise of its discretion and for any reason,  and
with the consent of the optionee,  to accelerate the date on which Options shall
be exercisable.

12.  TRANSFERABILITY.

          The right of any optionee to exercise any Option granted to him or her
shall not be assignable or  transferable  by such optionee other than by will or
the laws of descent and  distribution,  and any such Option shall be exercisable
during the  lifetime of such  optionee  only by him or her.  Any Option  granted
under the Plan shall be null and void and without  effect upon the bankruptcy of
the optionee to whom the Option is granted, or upon any attempted  assignment or
transfer,  except  as  herein  provided,   including,  without  limitation,  any
purported  assignment,  whether  voluntary  or  by  operation  of  law,  pledge,
hypothecation or other disposition,  or levy of execution,  attachment,  trustee
process or similar process,  whether legal or equitable,  upon such Option.  The
Board shall have  discretion  to grant any Option that is not  designated  as an
incentive stock option, free of any or all of the restrictions described in this
Section.

13.  RECAPITALIZATION, REORGANIZATIONS AND THE LIKE.

          (a) In the event that the  outstanding  shares of the Common Stock are
changed  into or  exchanged  for a  different  number or kind of shares or other
securities  of the  Company by reason of any  reorganization,  recapitalization,
reclassification,  stock split,  combination of shares,  or dividends payable in
capital stock,  appropriate and equitable adjustment shall be made by the Board,
in its sole discretion, in the number and kind of shares as to which Options may
be  granted  under  the Plan and as to which  outstanding  Options  or  portions
thereof then  unexercised  shall be exercisable.  Such adjustment in outstanding
Options  shall be made  without  change in the  total  price  applicable  to the
unexercised  portion of such Options and with a corresponding  adjustment in the
Option price per share.

          (b) (i) In addition,  unless otherwise  determined by the Board in its
sole  discretion,  in the case of any (I) merger or  consolidation  pursuant  to
which the  Company's  stockholders  shall  receive cash or securities of another
corporation and less than 50% of the outstanding  capital stock of the surviving
corporation  pursuant  to such  merger  or  consolidation  shall be owned by the
stockholders of the Company, (II) sale or conveyance to another entity of all or
substantially  all of the  property and assets of the Company or (III) Change in
Control of the  Company,  the  Company  shall,  or shall  cause  such  surviving
corporation  or the  purchaser(s)  of the  Company's  assets to,  deliver to the
optionee the same kind of consideration that is delivered to the stockholders of
the  Company as a result of such  merger,  consolidation,  sale,  conveyance  or
Change in Control,  or the Board may cancel all outstanding  Options in exchange
for consideration in cash or marketable securities,  which consideration in both
cases  shall be equal in value to the  value of those  shares  of stock or other
securities the optionee would have received had the Option been

                                      - 7 -

<PAGE>



exercised  (but only to the extent then  exercisable)  and had no disposition of
the  shares  acquired  upon  such  exercise  been  made  prior  to such  merger,
consolidation,  sale,  conveyance  or Change in Control,  less the Option  price
therefor or, in lieu thereof,  the Board shall give the optionee at least twenty
days  prior  written  notice  of any such  transaction  in order to  enable  the
optionee to  exercise  the  exercisable  portion,  if any,  of the Option.  Upon
receipt of such  consideration  effective on the date  specified in such notice,
all Options (whether or not then exercisable) shall immediately terminate and be
of no further force or effect.  The value of the stock or other  securities  the
optionee  would  have  received  if the  Option  had  been  exercised  shall  be
determined  in good  faith by the  Board,  and in the case of  shares  of Common
Stock, in accordance with the provisions of Section 8 hereof.

                   (ii) The  Board  shall  also  have  the  power  and  right to
accelerate the exercisability of any Options, notwithstanding any limitations in
this Plan or in the Agreement upon such merger, consolidation,  sale, conveyance
or Change in Control.

          (c) A "Change  in  Control"  shall be deemed to have  occurred  if any
person, or any two or more persons acting as a group, and all affiliates of such
person or persons, who prior to such time Beneficially Owned (as defined in Rule
13d-3  under the  Exchange  Act) less  than 40% of the then  outstanding  Common
Stock,  shall  acquire  such  additional  shares of Common  Stock in one or more
transactions, or series of transactions, such that following such transaction or
transactions,  such person or group and affiliates  Beneficially Own 50% or more
of the Common Stock outstanding.

          (d) If by reason of a corporate merger, consolidation,  acquisition of
property or stock, separation,  reorganization,  or liquidation, the Board shall
authorize  the issuance or  assumption  of a stock option or stock  options in a
transaction to which Section 424(a) of the Code applies,  then,  notwithstanding
any other  provision of the Plan,  the Board may grant an option or options upon
such  terms  and  conditions  as it may  deem  appropriate  for the  purpose  of
assumption  of the old  Option,  or  substitution  of a new  option  for the old
Option, in conformity with the provisions of such Section 424(a) of the Code and
the Regulations  thereunder,  and any such option shall not reduce the number of
shares  otherwise  available  for issuance  under the Plan. In the event of such
issuance or  assumption,  the  provisions  of Section  13(b) hereof shall not be
applicable.

14.  NO SPECIAL EMPLOYMENT RIGHTS.

          Nothing  contained in the Plan or in any Option granted under the Plan
shall confer upon any optionee any right with respect to the continuation of his
or her  employment by the Company or any subsidiary or interfere in any way with
the right of the Company or any subsidiary, subject to the terms of any separate
employment  agreement to the contrary,  at any time to terminate such employment
or to increase or decrease the  compensation  of the Option holder from the rate
in existence at the time of the grant of an Option.  Whether an authorized leave
of absence, or

                                      - 8 -

<PAGE>



absence in military or  government  service,  shall  constitute  termination  of
employment  for purposes of any Option shall be  determined  by the Board at the
time of such occurrence.

15.  WITHHOLDING.

          The Company's  obligation  to deliver  shares upon the exercise of any
Option  granted  under  the  Plan  shall  be  subject  to  the  Option  holder's
satisfaction  of any applicable  federal,  state and local income and employment
tax  withholding  requirements.  The Company and  optionee may agree to withhold
shares of Common  Stock  purchased  upon  exercise  of an Option to satisfy  the
above-mentioned withholding requirements.

16. RESTRICTIONS ON EXERCISE OF OPTIONS AND ISSUANCE OF SHARES.

          (a)  Notwithstanding  the  provisions of Sections 9 and 11 hereof,  an
Option  cannot be  exercised,  and the Company may delay the  issuance of shares
covered by the exercise of an Option and the delivery of a certificate  for such
shares, until one of the following conditions shall be satisfied:

                   (i) The shares  with  respect  to which such  Option has been
exercised are at the time of the issuance of such shares effectively  registered
or qualified under applicable  federal and state securities acts now in force or
as hereafter amended; or

                   (ii)  Counsel  for the  Company  shall have given an opinion,
which  opinion  shall not be  unreasonably  conditioned  or  withheld,  that the
issuance of such  shares is exempt from  registration  and  qualification  under
applicable  federal  and  state  securities  acts now in  force or as  hereafter
amended.

          (b) The Company shall be under no  obligation to qualify  shares or to
cause a registration statement or a post-effective amendment to any registration
statement  to be prepared  for the purpose of covering the issuance of shares in
respect of which any Option may be  exercised  or to cause the  issuance of such
shares to be exempt from registration and qualification under applicable federal
and state  securities  acts now in force or as  hereinafter  amended,  except as
otherwise agreed to by the Company in writing in its sole discretion.

17. PURCHASE FOR INVESTMENT; RIGHTS OF HOLDER ON SUBSEQUENT REGISTRATION.

          Unless and until the shares to be issued  upon  exercise  of an Option
granted under the Plan have been effectively registered under the Securities Act
of 1933, as amended (the "1933 Act"), as now in force or hereafter amended,  the
Company shall be under no  obligation to issue any shares  covered by any Option
unless the person who exercises such Option,  in whole or in part,  shall give a
written  representation  and undertaking to the Company which is satisfactory in
form and scope to counsel for the Company and upon which, in the opinion of such
counsel, the Company may reasonably rely, that he or she is acquiring the shares
issued  pursuant to such exercise of the Option for his or her own account as an
investment and not with a view to, or

                                      - 9 -

<PAGE>



for sale in connection with, the distribution of any such shares, and that he or
she will make no transfer of the same  except in  compliance  with any rules and
regulations  in force at the time of such  transfer  under the 1933 Act,  or any
other applicable law, and that if shares are issued without such registration, a
legend to this effect may be endorsed upon the securities so issued.

          In the event that the Company shall,  nevertheless,  deem it necessary
or desirable  to register  under the 1933 Act or other  applicable  statutes any
shares with respect to which an Option shall have been exercised,  or to qualify
any such shares for exemption  from the 1933 Act or other  applicable  statutes,
then the Company may take such action and may require  from each  optionee  such
information  in writing  for use in any  registration  statement,  supplementary
registration statement, prospectus, preliminary prospectus, offering circular or
any other document that is reasonably necessary for such purpose and may require
reasonable  indemnity to the Company and its officers  and  directors  from such
holder against all losses, claims, damages and liabilities arising from such use
of the  information  so  furnished  and  caused by any untrue  statement  of any
material  fact  therein  or  caused by the  omission  to state a  material  fact
required to be stated  therein or necessary to make the  statements  therein not
misleading in the light of the circumstances under which they were made.

18.  LOANS.

          At the discretion of the Board,  the Company may loan to the optionee,
or pay to the  optionee  as a bonus,  some or all of the  purchase  price of the
shares acquired upon exercise of an Option,  the terms of such loans or bonus to
be at the discretion of the Board.

19.  MODIFICATION OF OUTSTANDING OPTIONS.

          Subject to any applicable  limitations contained herein, the Board may
authorize  the  amendment  of any  outstanding  Option  with the  consent of the
optionee  when and  subject to such  conditions  as are deemed to be in the best
interests  of the  Company  and in  accordance  with the  purposes  of the Plan.
Without limiting the foregoing, the Board shall have the authority to effect, at
any time and from time to time, with the consent of the affected optionees,  the
cancellation  of any or all  outstanding  Options under the Plan and to grant in
substitution  therefor new Options under the Plan covering the same or different
numbers of Shares and  having,  at the  discretion  of the Board and  subject to
Sections 6 and 8 hereof, an exercise price, in the case of Options designated as
non-qualified  stock  options,  as shall be  determined by the Board and, in the
case of Options  designated  as incentive  stock  options,  of not less than one
hundred  percent  (100%) of the fair market value of the Common Stock on the new
grant date.

20.  APPROVAL OF BOARD AND STOCKHOLDERS.

          The Plan shall  become  effective  upon  adoption by the Board and the
stockholders of the Company; provided, however, that the Plan shall be submitted
for approval by the  stockholders of the Company within 12 months after the date
of adoption of the Plan by the Board. If the stockholders of the Company fail to
approve the Plan within 12 months after the date of adoption

                                     - 10 -

<PAGE>



of the Plan by the  Board,  the Plan and all stock  options  granted  thereunder
shall be and become null and void and of no further force or effect.

21.  TERMINATION AND AMENDMENT OF PLAN.

          Unless sooner terminated as herein provided,  the Plan shall terminate
ten years from the earlier of (x) the date on which the Plan was duly adopted by
the  Board,  and (y) the  date on  which  the  Plan  was  duly  approved  by the
stockholders  of the Company.  The Board may at any time  terminate  the Plan or
make such  modification or amendment  thereof as it deems  advisable;  provided,
however,  (i) the Board may not, without the approval of the stockholders of the
Company obtained in the manner stated in Section 20 hereof, increase the maximum
number of shares for which Options may be granted or change the  designation  of
the class of persons  eligible to receive  Options under the Plan,  and (ii) any
such  modification  or  amendment of the Plan shall be approved by a majority of
the stockholders of the Company to the extent that such stockholder  approval is
necessary to comply with applicable  provisions of the Code,  rules  promulgated
pursuant to Section 16 of the  Exchange Act (if any),  applicable  state law, or
applicable   NASD  or  exchange   listing   requirements.   Termination  or  any
modification  or  amendment  of the Plan shall not,  without  the  consent of an
optionee, affect his or her rights under an Option theretofore granted to him or
her.

22.  DUTIES OF THE COMPANY.

          The Company shall at all times keep available for issuance or delivery
such  number of shares of Common  Stock as will be  sufficient  to  satisfy  the
requirements of the Plan.

23. LIMITATION OF RIGHTS IN THE OPTION SHARES.

          An optionee shall not be deemed for any purpose to be a stockholder of
the Company with  respect to any of the Options  until (x) the Option shall have
been exercised  with respect  thereto  (including  payment to the Company of the
exercise  price) and (y) the earlier to occur of (i) the delivery by the Company
to the optionee of a certificate therefor, or (ii) the date on which the Company
is required to deliver a certificate pursuant to Section 9(b) hereof.

24.  GOVERNING LAW.

          The Plan and all Options shall be governed by and construed  under the
laws of the State of Delaware,  without giving effect to principles of conflicts
of law.

25.  NOTICES.

          Any  communication  or notice  required or permitted to be given under
the Plan shall be in writing,  and mailed by  registered  or  certified  mail or
delivered by hand,  if to the Company,  to the attention of the President at the
Company's principal place of business; and, if to an optionee, to

                                     - 11 -

<PAGE>



his or her address as it appears on the records of the Company.

26.  HEADINGS.

          The headings  contained in this Plan are for  convenience of reference
only and in no way define,  limit or describe the scope or intent of the Plan or
in any way affect this Agreement.

                                     - 12 -





                          CYBERSHOP INTERNATIONAL, INC.

                              DIRECTOR OPTION PLAN

1.        PURPOSE

          The  purpose of the  Director  Option Plan (the  "Plan") of  CyberShop
International,  Inc., a Delaware  corporation (the  "Company"),  is to encourage
ownership  in the Company by outside  directors of the Company  whose  continued
services  are  considered  essential  to the  Company's  future  progress and to
provide them with a further incentive to remain as directors of the Company.

2.        ADMINISTRATION

          The  Compensation  Committee of the Company's  Board of Directors (the
"Committee")  shall  supervise and administer the Plan.  Grants of stock options
under the Plan and the amount  and  nature of the awards to be granted  shall be
automatic  and  non-discretionary  in accordance  with Section 5.  However,  all
questions of  interpretation of the Plan or of any options issued under it shall
be determined by the Committee and such determination shall be final and binding
upon all persons having an interest in the Plan.

3.        DIRECTORS ELIGIBLE FOR PARTICIPATION

          Each  director of the Company who is not an employee of, or consultant
to, the Company or any  subsidiary or affiliate of the Company shall be eligible
to participate in the Plan.

4.        STOCK SUBJECT TO THE PLAN

          (a)      The maximum number of common shares which may be issued under
                   the Plan shall be seventy thousand  (70,000) shares of common
                   stock, par value $.001 of the Company ("Common Stock").

          (b)      If any  outstanding  option  under  the Plan  for any  reason
                   expires or is  terminated  without  having been  exercised in
                   full, the Common Stock allocable to the  unexercised  portion
                   of  such  option  shall  again  become  available  for  grant
                   pursuant to the plan.

5.        TERMS, CONDITIONS AND FORM OF OPTIONS

          Each option  granted  under the Plan shall be  evidenced  by a written
agreement in such form as the Committee  shall from time to time approve,  which
agreements  shall  comply  with  and be  subject  to  the  following  terms  and
conditions:



<PAGE>



          (a)      Option  Grant  Dates.  Each  eligible  director,  including a
                   director  serving in that capacity on the  effective  date of
                   the  Plan,  shall be  granted  an option  to  purchase  three
                   thousand  (3,000)  shares of Common  Stock for each year such
                   director  serves on the  Board of the  Company.  Such  option
                   shall be granted on the date of election or reelection of the
                   Director.  All options  granted  under the Plan shall vest on
                   the  first  anniversary  of the  date of grant  and  shall be
                   exercisable for a period of three (3) years thereafter.

          (b)      Option Exercise Price. The option exercise price per share of
                   Common Stock for each option  granted under the Plan shall be
                   equal to the fair  market  value of the  stock on the date of
                   grant. For the purposes hereof,  the term "fair market value"
                   shall mean the fair market value as  determined in good faith
                   by the Committee.

          (c)      Options Non-Transferable.  Each option granted under the Plan
                   by its  terms  shall  not  be  transferable  by the  optionee
                   otherwise  than  by  will,  or by the  laws  of  descent  and
                   distribution,  or pursuant to a qualified  domestic relations
                   order (as  defined  in Section  414(p) of the  United  States
                   Internal  Revenue Code (the "Code")),  and shall be exercised
                   during the lifetime of the optionee only by him. No option or
                   interest  therein may be  transferred,  assigned,  pledged or
                   hypothecated by the optionee during his lifetime,  whether by
                   operation  of  law  or  otherwise,  or  be  made  subject  to
                   execution, attachment or similar process.

          (d)      Exercise  Period.  Except as otherwise  provided in the plan,
                   each  option may be  exercised  fully on the date of grant of
                   such option,  provided  that,  subject to the  provisions  of
                   Section  5(e),  no option may be  exercised  more than ninety
                   (90) days after the optionee ceases to serve as a director of
                   the  Company.  No  option  shall  be  exercisable  after  the
                   expiration  of four (4) years from the date of grant or prior
                   to approval of the Plan by the  stockholders  of the Company,
                   whichever is earlier.

          (e)      Exercise Period Upon Death. Notwithstanding the provisions of
                   Section  5(d),  any  option  granted  under  the  Plan may be
                   exercised in full upon the death of an optionee while serving
                   as a  director  of the  Company  by the  person to whom it is
                   transferred by will, by the laws of descent and  distribution
                   or by written notice filed pursuant to Section 5(h).

          (f)      Exercise Procedure.  Options may be exercised only by written
                   notice to the Company at its principal office  accompanied by
                   payment of the full  consideration for the Common Stock as to
                   which they are exercised.

          (g)      Payment of Purchase Price. Options granted under the Plan may
                   provide for the payment of the exercise price (i) by delivery
                   of cash or a check to the order


                                       -2-

<PAGE>



                   of the Company in an amount  equal to the  exercise  price of
                   such  options  or,  (ii)  to  the  extent   provided  in  the
                   applicable  option  agreement,  by delivery to the Company of
                   Common Stock then owned by the optionee  having a fair market
                   value  equal in amount to the  exercise  price of the Options
                   being exercised,  or (iii) by any combination of such methods
                   of  payment.  The fair  market  value of any Common  Stock or
                   other  non-cash  consideration  which may be  delivered  upon
                   exercise of an option shall be determined by the Committee.

          (h)      Exercise of  Representative  Following  Death of Director.  A
                   director, by written notice to the Company, may designate one
                   or  more   persons   (and  from  time  to  time  change  such
                   designation)  including  his legal  representative,  who,  by
                   reason of his death,  shall acquire the right to exercise all
                   or a portion  of the  option.  If the  person or  persons  so
                   designated  wish to exercise any portion of the option,  they
                   must do so within the term of the option as provided  herein.
                   Any  exercise  by a  representative  shall be  subject to the
                   provisions of the Plan.

6.        ASSIGNMENTS

          The rights and benefits under the Plan may not be assigned  except for
the designation of a beneficiary as provided in Section 5.

7.        LIMITATION OF RIGHTS

          (a)      No Right to Continue as a Director.  Neither the Plan nor the
                   granting of an option nor any other action taken  pursuant to
                   the Plan, shall constitute or be evidence of any agreement or
                   understanding,  express or  implied,  that the  Company  will
                   retain a director for any period of time.

          (b)      No Stockholders'  Rights for Options.  An optionee shall have
                   no rights as a  stockholder  with respect to the Common Stock
                   covered by his options  until the date of the issuance to him
                   of a share  certificate  therefor,  and no adjustment will be
                   made for  dividends or other rights for which the record date
                   is prior to the date such certificate is issued.

8.        CHANGES IN CAPITAL STOCK

          (a)      If (x) the outstanding  shares of Common Stock are increased,
                   decreased  or  exchanged  for a  different  number or kind of
                   share or other security of Company,  or (y) additional shares
                   of Common Stock or new or different shares of Common Stock or
                   other  securities of the Company or other non-cash assets are
                   distributed with respect to such shares or other  securities,
                   through or as a result of any merger, consolidation,  sale of
                   all  or  substantially  all  of the  assets  of the  Company,
                   reorganization,  recapitalization,   reclassification,  stock
                   dividend,


                                       -3-

<PAGE>



                   stock split, reverse stock split or other similar transaction
                   with  respect  to  such  shares  or  other   securities,   an
                   appropriate and proportionate adjustment shall be made in (i)
                   the maximum  number and kind of shares  reserved for issuance
                   under the  Plan,  and (ii) the  number  and kind of shares or
                   other securities  subject to then  outstanding  options under
                   the Plan and (iii) the price for each  share  subject  to any
                   then outstanding options under the Plan, without changing the
                   aggregate  purchase  price as to which  such  options  remain
                   exercisable.  No  fractional  shares will be issued under the
                   Plan on account of any such adjustments.  Notwithstanding the
                   foregoing,  no  adjustment  shall  be made  pursuant  to this
                   Section 8 if such adjustment  would cause the Plan to fail to
                   comply  with Rule  16b-3 or any  successor  rule  promulgated
                   pursuant  to Section  16 of the  Securities  Exchange  Act of
                   1934, as amended.

          (b)      In the event that the Company is merged or consolidated  into
                   or  with  another  corporation  (in  which  consolidation  or
                   merger, the stockholders of the Company receive distributions
                   of cash or securities of another issuer as a result thereof),
                   or in the event that all or  substantially  all of the assets
                   of the Company are acquired by any other person or entity, or
                   in  the  event  of a  reorganization  or  liquidation  of the
                   Company,  the Board of Directors of the Company, or the board
                   of directors of any  corporation  assuming the obligations of
                   the Company,  shall,  as to  outstanding  options take one or
                   more of the following actions:  (i) provide that such options
                   shall  be  assumed,   or  equivalent  options  shall  be  sub
                   stituted,  by the acquiring or succeeding  corporation (or an
                   affiliate thereof), (ii) upon written notice to the optionee,
                   provide  that  all   unexercised   options   will   terminate
                   immediately  prior to the  consummation  of such  transaction
                   unless  exercised by the optionee  within a specified  period
                   following  the date of such  notice,  or (iii) if,  under the
                   terms of a merger  transaction,  holders of the Common  Stock
                   will  receive  upon  consummation  thereof a cash payment for
                   each share  surrendered  in the merger (the "Merger  Price"),
                   make or provide for a cash payment to the optionees  equal to
                   the difference  between (A) the Merger Price times the number
                   of shares of Common Stock subject to such outstanding options
                   (to the extent  then  exercisable  at prices not in excess of
                   the Merger Price) and (B) the aggregate exercise price of all
                   such  outstanding  options in exchange for the termination of
                   such options.

9.        AMENDMENT OF THE PLAN

          The Committee may suspend or  discontinue  the Plan or review or amend
it in any respect whatsoever;  provided,  however,  that without approval of the
stockholders  of the Company no revision or amendment shall change the number of
shares  subject to the Plan or the number of shares  issuable to any director of
the  Company  under the Plan  (except  as  provided  in Section  8),  change the
designation of the class of directors eligible to receive options, or materially
increase the benefits accruing to participants under the Plan, and further


                                       -4-

<PAGE>



provided,  that no amendment to the number of shares of Common Stock issuable to
any director shall be effected more than once in any six month period.

10.       WITHHOLDING

          The Company  shall have the right to deduct from  payments of any kind
otherwise  due to the  optionee,  any federal,  state or local taxes of any kind
required by law to be withheld  with respect to any shares  issued upon exercise
of options under the Plan.

11.       EFFECTIVE DATE AND DURATION OF THE PLAN

          (a)      Effective Date. The Plan shall become  effective when adopted
                   by the Board of  Directors of the Company and approved by the
                   Company's stockholders.  Amendments to the plan not requiring
                   stockholder  approval shall become  effective when adopted by
                   the  Committee;  amendments  requiring  stockholder  approval
                   shall become effective when adopted by the Committee,  but no
                   option granted after the date of such amendment  shall become
                   exercisable  (to the extent that such  amendment  to the Plan
                   was  required to enable the Company to grant such option to a
                   particular  optionee)  unless and until such amendment  shall
                   have been  approved by the  Company's  stockholders.  If such
                   stockholder approval is not obtained within six months of the
                   Committee's  adoption of such amendment,  any options granted
                   on or after the date of such amendment shall terminate to the
                   extent that such amendment to the Plan was required to enable
                   the Company to grant such option to a particular optionee.

          (b)      Termination.  Unless sooner terminated by the Committee,  the
                   Plan  shall  terminate  upon  the date on  which  all  shares
                   available for issuance  under the Plan shall have been issued
                   pursuant to the exercise or  cancellation  of options granted
                   under the Plan.

12.       NOTICE:

          Any written notice to the Company required by any of the provisions of
the Plan shall be  addressed  to the  Secretary  of the Company and shall become
effective when it is received.

13.       GOVERNMENTAL REGULATION

          The Company's  obligation  to sell and deliver  shares of Common Stock
under the plan is subject to the approval of or requirements of any governmental
authority  applicable in connection with the  authorization  issuance or sale of
such shares.


                                       -5-

<PAGE>


14.       COMPLIANCE WITH RULE 16b-3

          Transactions under the Plan are intended to comply with all applicable
conditions of Rule 16b-3 or its successor  promulgated pursuant to Section 16 of
the Securities  Exchange Act of 1934, as amended. To the extent any provision of
the Plan or  action  by the  Committee  in  administering  the plan  fails to so
comply,  it shall be deemed null and void,  to the extent  permitted  by law and
deemed advisable by the Committee.

15.       GOVERNING LAW

          The Plan and all determinations made and actions taken pursuant hereto
shall be  governed  by the laws of the  State  of  Delaware  and the laws of the
United States applicable therein.

16.       SUCCESSORS AND ASSIGNS

          This Plan  shall  inure to the  benefit  of and be  binding  upon each
successor and assign of the Company.  All obligations  imposed upon an optionee,
and all  rights  granted to the  Company  hereunder,  shall be binding  upon the
optionee's heirs, legal representatives and successors.

17.       ENTIRE AGREEMENT

          This  Plan and the  written  agreement  with  respect  to each  option
granted  under this Plan  constitute  the entire  agreement  with respect to the
subject  matter  hereof  and  thereof,   provided  that  in  the  event  of  any
inconsistency  between  the Plan and  such  written  agreement,  the  terms  and
conditions of this Plan shall control.


                                       -6-



Certain confidential  information has been omitted and filed separately with the
Commission pursuant to a Request for Confidential Treatment.

Such material has been replaced  with a legend  indicating  such omission and is
marked with brackets "[" "]".

                                  CONFIDENTIAL
                        INTERACTIVE MARKETING AGREEMENT

     This Agreement,  effective as of July 30, 1996 (the "Effective  Date"),  is
made and entered into by and between  America  Online,  Inc.("AOL"),  a Delaware
corporation,  with its principal offices at 8619 Westwood Center Drive,  Vienna,
Virginia  22182,  and  Cybershop  LLC  ("Information  Provider"),  a New  Jersey
corporation, with its principal offices at 211 Gates Ave., Montclair,  NJ  07042
(each a "Party" and collectively the "Parties").

                                  INTRODUCTION

     AOL and Information  Provider each desire that Information Provider provide
the Online  Area (as  defined  below) on the AOL  Network  (as  defined  below),
subject to the terms and conditions set forth in this Agreement.

                                     TERMS

1.   DEFINITIONS. The following definitions shall apply to this Agreement:

        1.1     AFFILIATE. Any agent,  distributor,  or franchisee of AOL, or an
                entity in which AOL holds at least a thirty percent (30%) equity
                interest.

        1.2     AOL  LOOK  AND  FEEL.   The   elements  of   graphics,   design,
                organization,  presentation,  layout, user interface, navigation
                and stylistic convention (including the digital  implementations
                thereof) which are generally associated with online areas within
                the America Online (R) brand service.

        1.3     AOL MEMBER(S).  Authorized  users of the AOL Network,  including
                any subaccounts using the AOL Network under an authorized master
                account.

        1.4     AOL NETWORK.  The America Online (R) brand service and any other
                information, communication, transaction or other related service
                owned, operated,  distributed or authorized to be distributed by
                or through AOL or its  Affiliates  throughout  the world through
                which AOL elects to offer the Online  Area,  including,  without
                limitation, the Global Network Navigator ("GNN") Service.

        1.5     COMMERCIAL LAUNCH. The commencement of the general  availability
                of  the  Online  Area  to  AOL  Members  (by  means  other  than
                unadvertised keyword access).

        1.6     CONFIDENTIAL   INFORMATION.   Any  information  relating  to  or
                disclosed in the course of the Agreement,  which is or should be
                reasonably  understood to be  confidential or proprietary to the
                disclosing  Party,  including,  but not limited to, the material
                terms  of  this  Agreement,   information   about  AOL  Members,
                technical processes and formulas, source codes, product designs,
                sales, cost and other unpublished financial information, product
                and   business   plans,   projections,   and   marketing   data.
                "Confidential  Information"  shall not include  information  (a)
                already  lawfully  known to or  independently  developed  by the
                receiving  Party,  (b)  disclosed  in published  materials,  (c)
                generally  known to the public,  (d) lawfully  obtained from any
                third  party,  or  (e)  required  or  reasonably  advised  to be
                disclosed by law.
<PAGE>

        1.7     DESIGN  PACKAGE.  Content  plans, flow charts and artwork  which
                together represent the appearence,  user interface,  content and
                operation of the Online Area.

        1.8     GNN MEMBERS.  Authorized users of the GNN Service, including any
                sub-accounts  using the GNN Service under an  authorized  master
                account.

        1.9     GNN READERS. Users of content within the GNN Service who are not
                GNN Members  and who are  therefore  limited to an  unrestricted
                class of  content  made  available  through  the GNN  Service to
                anyone  with  the  technical   capability   of  reaching   GNN's
                programming via the World Wide Web portion of the internet.

        1.10    GNN SERVICE.  The Global  Network  Navigator  (TM) brand service
                (located  at  http://www.gnn.com)  and  any  other  information,
                communication,  transaction  or  other  related  service  owned,
                operated or distributed by GNN throughout the world.

        1.11    GNN TERMS OF SERVICE.  Any guidelines  designed for GNN Users of
                the  GNN  Service  which  GNN  may  elect  to  create,  as  such
                guidelines  may be  modified  from  time to time at  GNN's  sole
                discretion.

        1.12    GNN USERS.  That  combination  of GNN Members and/or GNN Readers
                who may have access to the Content Area.

        1.13    LICENSED  C&S  (LICENSED  CONTENT AND  SERVICES).  All  content,
                services and Products  offered  through the Online Area pursuant
                to  this  Agreement,  including  any  modifications,   upgrades,
                updates, enhancements, and related documentation.

        1.14    NEW MEMBERS.  Any person or entity (a) who registers for the AOL
                Network   using   Information   Provider's   special   promotion
                identifier  and (b) from  whom AOL or an  Affiliate  collects  a
                payment of at least one monthly usage fee for the use of the AOL
                Network.

        1.15    ONLINE  AREA.  The  specific  area within the AOL Network  which
                contains the exclusive area in the AOL Network where Information
                Provider   can  market  and  complete   transactions   regarding
                Information  Provider's  Products,  as more fully  described  in
                Section 2.1.1 below. The Online Area shall be developed, managed
                and marketed by Information Provider pursuant to this Agreement,
                including but not limited to the Licensed C&S,  message  boards,
                chat and other AOL Member or GNN User-supplied content areas.

                                       2

<PAGE>
        1.16    OVERHEAD  ACCOUNTS.  Accounts  of AOL Members for which AOL does
                not  require  payment of  standard  AOL  subscription  and usage
                charges.

        1.17    PRODUCTS.  Any  product,  good,  or  service  which  Information
                Provider  offers,  sells or licenses  to AOL Members  and/or GNN
                Users through the Online Area.

        1.18    SALES REVENUES. Aggregate amounts paid by AOL Members and/or GNN
                Users in connection  with the sale,  licensing,  distribution or
                provision  of any  Products,  excluding,  in each case,  amounts
                collected for sales or use taxes,  duties,  handling,  shipping,
                and similar charges (except as provided in section 2.1.13),  and
                credits for returned  goods or services,  but not excluding cost
                of goods sold or any similar cost.

2.   ONLINE AREA.

        2.1     DUTIES AND RIGHTS OF INFORMATION PROVIDER.  Information Provider
                shall  supply,  manage and market the Online  Area as  described
                below,  at its own expense,  subject to the following  terms and
                conditions:

                2.1.1   Online  Area.   Information  Provider  shall  create  or
                        develop the Online Area,  (with the  assistance of AOL's
                        services  to the extent described  in Exhibit A hereto),
                        which  shall   consist  of  the   following   materials,
                        services, and features:

                        [Described  the Online  Area,  including  Licensed  C&S,
                        Products and publication format-BE SPECIFIC]

                        On-line department store including housewares,  bedding,
                        electronics,   children's  products,   jewelry,  fashion
                        accessories,  luggage,  stationary,  cosmetics,  gourmet
                        food,  lamps,   rugs,   furniture,   outdoor  equipment,
                        exercise equipment.

                        In no event shall the  Licensed C&S contain less than 50
                        Products.

                        From and after the Effective Date,  Information Provider
                        shall prepare the Design  Package in  consultation  with
                        AOL.

                2.1.2   Preparation for Commerical Launch. Within no more than 3
                        months after the Effective Date,  Iinformation  Provider
                        shall   complete   their   pieces  of  the   contractual
                        agreements  related to the Design and  Implementation of
                        the area.

                2.1.3   Additional   Content.  In  the  event  that  Information
                        Provider  wishes  to offer  any  categories  or types of
                        content, including advertising,  information,  Products,
                        services  or   materials  in  addition  to  those  itmes
                        specifically described above (the "Additional Content"),
                        Information   Provider  shall  notify  AOL  in  writing.
                        Information   Provider's   right  to   offer   any  such
                        Additional  Content  shall be  subject  to  AOL's  prior
                        written  approval.  Additional  Content  approved by AOL
                        shall be memorialized in sequentially  numbered  addenda
                        to  this  Agreement.  A new  deal  may be  necessary  if
                        revenue  generating  services are added to area, such as
                        advertising. Approval is absolutely at AOL's discretion.

                                       3

<PAGE>

                2.1.4   License.   Information  Provider  hereby  grants  AOL  a
                        non-exclusive  worldwide  license  to  market,  license,
                        distribute,  display,  perform, transmit and promote the
                        Online Area contained  therein  through the AOL Network.
                        AOL  Members  and/or  GNN Users,  at AOL's sole  option,
                        shall have the right to access and use the Online  Area.
                        Subject to such license,  Information  Provider  retains
                        all right, title to and interest in the Licensed C&S.

                2.1.5   Management of Online Area.  Information  Provider  shall
                        manage,   review,   delete,  edit,  create,  update  and
                        otherwise  manage all content and services  available on
                        or through the Online Area, including but not limited to
                        the Licensed  C&S and  message  boards,  in a timely and
                        professional  manner and in accordance with the terms of
                        this  Agreement and AOL's  applicable  Terms of Service.
                        Information  Provider  shall ensure that the Online Area
                        is current,  accurate and  well-organized  at all times.
                        Except for any specific management obligations described
                        in Exhibit A, AOL shall have no obligations with respect
                        to the content and services  available on or through the
                        Online Area, including,  but not limited to, any duty to
                        review or monitor any such content and services.

                2.1.6   Lowest  Price  Guarantee.   Information  Provider  shall
                        guarantee   AOL  Members  and GNN Users that in no event
                        will the prices for  Products  in the Online Area exceed
                        prices for  identical  Products  offered by  Information
                        Provider in any other forum,  including  but not limited
                        to catalogues and retail stores.

                2.1.7   Access Equipment. Information Provider shall provide all
                        computer,  telephone  and other  equipment  or resources
                        necessary  for  Information  Provider  to access the AOL
                        Network except for the AOL  Proprietary  client software
                        necessary to access the AOL Network and the  Information
                        Provider Tools to be provided by AOL pursuant to Section
                        2.2.4 herein.

                2.1.8   Duty to  Inform.  Information  Provider  shall  promptly
                        inform AOL of any information related to the Online Area
                        which  could  reasonably  lead to a  claim,  demand,  or
                        liability of or against AOL and/or its Affiliates by any
                        third party.

                2.1.9   Promotion  Responsibilities.  Information Provider shall
                        use commercially reasonable efforts to market the Online
                        Area,  and such efforts shall at a minimum,  include the
                        following  responsibilities  (in addition to  compliance
                        with Section 2.3.1 below):

                                       4

<PAGE>
                        2.1.9.1 Cooperate  with  and  reasonably  assist  AOL in
                                supplying   material  for  AOL's  marketing  and
                                promotional   activities  which  relate  to  the
                                Online Area;

                        2.1.9.2 Perform   Information   Provider's   New  Member
                                acquisition obligations set forth in Exhibit B.

                        2.1.9.3 Prepare  an annual  Product  marketing  plan and
                                budget (the  "Merchandise  Marketing  Plan") for
                                promoting  the Online  Area,  including  but not
                                limited to Product selection and rotation, sales
                                and special promotions. Upon notice from AOL and
                                at AOL's option, the Merchandise  Marketing Plan
                                shall be  reviewed  and  approved by AOL for the
                                Initial Term prior to the Commercial Launch date
                                and for each  successive  Contract Year prior to
                                the commencement of such Contract Year.

                2.1.10  Overhead Accounts. Information Provider shall be granted
                        a reasonable and necessary  number of Overhead  Accounts
                        for the exclusive  purpose of enabling it and its agents
                        to  perform  Information  Provider's  duties  under this
                        Agreement. Information Provider shall be responsible for
                        the  actions   taken  under  or  through  its   Overhead
                        Accounts,  which actions are subject to AOL's applicable
                        Terms  of  Service  and for any  surcharges,  including,
                        without  limitation,  all premium  charges,  transaction
                        charges,  and any  applicable  communication  surcharges
                        incurred by any Overhead  Account  issued to Information
                        Provider,  but Information  Provider shall not be liable
                        for charges incurred by any Overhead Account relating to
                        AOL's  standard  monthly usage fees and standard  hourly
                        charges,   which  charges  AOL  shall  bear.   Upon  the
                        termination of this  Agreement,  all Overhead  Accounts,
                        related screen names and any associated usage credits or
                        similar rights, shall automatically terminate. AOL shall
                        have  no  liability  for  loss of any  data  or  content
                        related  to  the  proper  termination  of  any  Overhead
                        Account.

                2.1.11  Customer  Service.  It is  the  sole  responsibility  of
                        Information  Provider  to  provide  customer  service to
                        persons or entities  purchasing  Products  including but
                        not limited to AOL  Members and GNN Users  ("Customers")
                        regarding  any  Products  and any  transactions  related
                        thereto.  In addition  to  complying  with the  Customer
                        Service  Requirements  set forth in  Exhibit  C, and any
                        changes  thereto  that AOL may make  from  time to time,
                        Information   Provider   shall   respond   promptly  and
                        professionally  to questions,  comments,  complaints and
                        other reasonable  requests from Customers  regarding the
                        Products.  Information  Provider  shall  ensure that all
                        orders of Products are received,  processed, shipped and
                        delivered on a timely and  professional  basis,  with no
                        less than seventy  percent (70%) of orders filled within
                        five  (5)  days  from  the  date of  order.  Information
                        Provider  shall bear all  responsibility  for compliance
                        with  federal,  state  and  local  laws in the event the
                        Products are out of stock or are no longer  available at
                        the time an order is received. Title to Product(s) shall
                        remain in Information  Provider and shall be transferred
                        directly  from  Information  Provider to the  Customers.
                        Payment for  Information  Provider  Product(s)  shall be
                        collected  by   Information   Provider   directly   from
                        Customer.  Information  Provider  shall  bear the entire
                        economic  risk of shipment  and payment for  Information
                        Provider   Product(s).   Information   Provider's  order
                        fulfillment  operation  shall be subject to AOL's review
                        and approval.

                                       5

<PAGE>
                2.1.12  Disclaimers. Information  Provider agrees that a product
                        disclaimer in  substantially  the following form will be
                        displayed  in any  online  store  contained  within  the
                        Online  Area (with  "Information  Provider"  replaced by
                        Information  Provider's name in each place  "Information
                        Provider appears):

                                "AOL AND ITS  AFFILIATES  WILL NOT BE A PARTY TO
                                ANY   TRANSACTION   BETWEEN  ANY  PURCHASER  AND
                                INFORMATION  PROVIDER,  AND ALL  ASPECTS OF SUCH
                                TRANSACTIONS   INCLUDING   BUT  NOT  LIMITED  TO
                                PURCHASE  TERMS,   PAYMENT  TERMS,   WARRANTIES,
                                GUARANTEES, MAINTENANCE, AND DELIVERY ARE SOLELY
                                BETWEEN PURCHASER AND INFORMATION PROVIDER.  AOL
                                AND ITS  AFFILIATES  PROVIDE  NO  GUARANTEES  OR
                                WARRANTIES,  EXPRESS OR IMPLIED,  REGARDING  THE
                                QUALITY, MAKE, OR PERFORMANCE OF THE PRODUCTS OR
                                SERVICES AVAILABLE THROUGH THIS AREA. GUARANTEES
                                OR  WARRANTIES,  IF ANY,  ARE  DIRECTLY  BETWEEN
                                INFORMATION   PROVIDER  OR  CATALOGER   AND  THE
                                PURCHASER."

                2.1.13  Taxes.  Information  Provider  shall collect and pay and
                        indemnify and hold AOL harmless  from,  any sales,  use,
                        excise,  import or export  value added or similar tax or
                        duty not  based  on  AOL's  net  income,  including  any
                        penalties and interest,  as well as any costs associated
                        with the  collection or withholding  thereof,  including
                        attorneys' fees.

                2.1.14  Shipping and Handling.  In  connection  with any Product
                        ordered  through  the AOL  Network  or CD-ROM  (if any),
                        Information  Provider  may not require the  purchaser to
                        pay   shipping,   handling  or  similar   charges  ("S&H
                        Charges")  in excess of twenty  percent  (20%)  above of
                        Information  Provider's  actual  shipping  and  handling
                        costs related to such order unless Information  Provider
                        pays AOL  twenty-five  percent  (25%) of  the  total S&H
                        Charges  which the  purchaser  is required to pay. In no
                        event shall  Information  Provider  impose  shipping and
                        handling  costs in excess of fifty  percent  (50%) above
                        Information  Provider's  actual  shipping  and  handling
                        costs.

                2.1.15  Chat  Management  Class. If the Online Area will include
                        chat,   Information  Provider  shall  register  for  and
                        successfully  complete the chat management class offered
                        online by AOL prior to Commercial Launch.

                2.1.16  Technical  Conformance.  Information Provider shall take
                        all reasonable  steps necessary to conform its promotion
                        and sale of  Products  through  the  Online  Area to the
                        then-existing  commerce  technologies  made available to
                        Information Provider by AOL.

                                       6

<PAGE>
                2.1.17  Additional Transaction Mechanisms.  Information Provider
                        shall only be permitted to promote and/or offer Products
                        to  be  sold   through   the  Online  Area  using  AOL's
                        then-available   "clerk"  transaction  tools  ("Standard
                        Clerk Tools"). To the extent Information Provider wishes
                        to promote or make available  throughout the Online Area
                        alternative  means for purchase of  Products,  including
                        without  limitation,   surcharged  downloads,  toll-free
                        numbers,   catalogues  and  form-driven  mail  (each  an
                        "Alternative   Transaction   Mechanism"),    Information
                        Provider  must obtain AOL's prior written  approval.  In
                        order to obtain  AOL's  approval,  Information  Provider
                        must  submit to AOL a written  proposal  describing  the
                        Alternative   Transaction   Mechanism  and   Information
                        Provider's   plan  for  reporting   information  to  AOL
                        regarding  sales  occurring   through  such  Alternative
                        Transaction  Mechanism.  In the event AOL  approves  any
                        such  Alternative   Transaction  Mechanism,   the  sales
                        occuring  through  such  means  shall also be subject to
                        Section 3.2.1

                2.1.18  Internet  Areas.   Information  Provider  shall  not  be
                        permitted to establish any links between the Online Area
                        and any other  area on or  outside  of the AOL  Network,
                        including,  without limitation,  sites on the World Wide
                        Web portion of the  Internet,  without the prior written
                        approval of AOL. In the event that AOL approves any such
                        links or pointers, such approval shall, in each case, be
                        subject  to AOL's  then-current  fees for such  links or
                        pointers and Information  Provider's compliance with the
                        then-current  terms  and  conditions,  as  they  may  be
                        amended by AOL from time to time.

        2.2     DUTIES AND RIGHTS OF AOL. In  connection  with the online  Area,
                AOL shall have the following duties and rights:
 
                2.2.1   Listing and Promotion of Online Area. AOL shall list the
                        Online Area in the  "Directory of Services," an index of
                        the online  areas  available  on the America  Online (R)
                        brand service,  or any similar area as designated by AOL
                        available on the AOL Network.  AOL shall list the Online
                        Area for an initial  period of at least one month in the
                        "What's  New"  Area,  a  listing  of  new  online  areas
                        available on the America  Online brand  service,  or any
                        similar  area  on the AOL  Network;  provided  that  the
                        scheduling, frequency,  size  and  nature  of  any  such
                        promotions  shall be  subject  to AOL's  sole  editorial
                        discretion.  AOL shall be  entitled,  in its  reasonable
                        discretion,   to  list,  promote  and  offer  individual
                        Products  or  specific   subsets  of  Products   through
                        features  within the AOL Network  managed and maintained
                        by  AOL,  its  Affiliates  or  their  agents,  including
                        without   limitiation,   special  gift  collections  and
                        product  search  services.  In the event such  listings,
                        promotions   or  offers   involve  text  or   multimedia
                        descriptions   which   differ   from  the   descriptions
                        appearing   within  the  Online  Area,   such   modified
                        descriptions  shall be subject to the prior  approval of
                        Information  Provider,  which shall not be  unreasonably
                        withheld or delayed.

                                        7

<PAGE>
                2.2.2   TECHNICAL SUPPORT AND  DOCUMENTATION.  AOL shall provide
                        Information  Provider a  reasonable  level of  technical
                        support   and   documentation    necessary   to   enable
                        Information  Provider to perform  its duties  under this
                        Agreement.

                2.2.3   INFORMATION   PROVIDER  TOOLS.  AOL  grants  Information
                        Provider a  non-exclusive,  royalty-free  license during
                        the Initial Term and any Contract Year of this Agreement
                        to  use  publishing  tools,  which  are  made  generally
                        available   by  AOL  to  its  third  party   information
                        providers,   solely  to  be  used  in  connection   with
                        performing the duties of Information Provider under this
                        Agreement.  Information  Provider  recognizes  that  AOL
                        provides to  Information  Provider  all such  publishing
                        tools on an "as is"  basis,  without  warranties  of any
                        kind.

                2.2.4   AOL LOOK AND FEEL. Information Provider acknowledges and
                        agrees that AOL shall own all right,  title and interest
                        in and to the AOL Look and Feel,  subject to Information
                        Provider's ownership rights in the Licensed C&S.

                2.2.5   POINTING.  AOL  shall  be  entitled,  in its  reasonable
                        discretion,  to establish  "pointers" (or links) between
                        components of content  contained  within the Online Area
                        and  other  content  areas  available  through  the  AOL
                        Network.

                2.3.5   CD-ROM PRODUCTS. In the event that AOL elects to develop
                        a CD-ROM  product,  AOL shall have the option to include
                        all or a portion of Information  Provider's Licensed C&S
                        on such CD-ROM.

        2.3     JOINT DUTIES AND RIGHTS OF THE PARTIES.

                2.3.1   PROMOTIONAL  MATERIALS/PRESS  RELEASES.  Each Party will
                        submit  to  the  other  Party,  for  its  prior  written
                        approval,  which shall not be  unreasonably  withheld or
                        delayed, any marketing, advertising, press releases, and
                        all other  promotional  materials  related to the Online
                        Area and/or referencing the other Party and/or its trade
                        names, trademarks,  and service marks (the "Materials");
                        provided,  however, that screen shots of the Online Area
                        shall not  require  prior  approval  and shall be deemed
                        approved.   Each  Party  shall  solicit  and  reasonably
                        consider the views of the other Party in  designing  and
                        implementing   such   Materials.   Once  approved,   the
                        Materials may be used by a Party and its  affiliates for
                        the purpose of promoting the Online Area and the content
                        contained therein and reused for such purpose until such
                        approval is withdrawn with reasonable  prior notice.  In
                        the  event  such   approval   is   withdrawn,   existing
                        inventories    of    Materials    may    be    depleted.
                        Notwithstanding  the  foregoing,  either Party may issue
                        press releases and other  disclosures as required by law
                        or as reasonably  advised by legal  counsel  without the
                        consent  of the other  Party and in such  event,  prompt
                        notice thereof shall be provided to the other Party.

                                       8

<PAGE>
                2.3.2   TRADEMARK  LICENSE.  In designing and  implementing  the
                        Materials and subject to the other provisions  contained
                        herein,  Information  Provider  shall be entitled to use
                        the following trade names, trademarks, and service marks
                        of AOL: the  "America  Online(Reg.  TM)" brand  service,
                        "AOL(TM)" service/software and AOL's triangle logo;  and
                        AOL and its  Affiliates  shall  be  entitled  to use the
                        trade   names,   trademarks,   and   service   marks  of
                        Information  Provider  (collectively,  together with the
                        AOL marks listed above, the "Marks"); provided that each
                        Party:  (i) does not  create a  unitary  composite  mark
                        involving  a mark of the other  Party  without the prior
                        written  approval of such other Party; and (ii) displays
                        symbols and notices clearly and sufficiently  indicating
                        the trademark  status and ownership of the other Party's
                        Marks in accordance  with  applicable  trademark law and
                        practice.

                        2.3.2.1 OWNERSHIP OF TRADEMARKS. Each Party acknowledges
                                the ownership of the other Party in the Marks of
                                the other  Party and agrees  that all use of the
                                other  party's Marks shall inure to the benefit,
                                and be on behalf, of the other party. Each Party
                                acknowledges  that its  utilization of the other
                                party's Marks will not create in it, nor will it
                                represent it has, any right,  title, or interest
                                in or to such  Marks  other  than  the  licenses
                                expressly granted herein.  Each Party agrees not
                                to  do  anything  contesting  or  impairing  the
                                trademark rights of the other Party.

                        2.3.2.2 QUALITY  STANDARDS.  Each Party  agrees that the
                                nature and quality of its  products and services
                                supplied in  connection  with the other  Party's
                                Marks shall conform to quality  standards set by
                                the other Party. Each Party agrees to supply the
                                other  Party,  upon  request,  with a reasonable
                                number  of  samples  of any  Materials  publicly
                                disseminated  by such Party  which  utilize  the
                                other  Party's  Marks.  Each Party shall  comply
                                with  all  applicable  laws,  regulations,   and
                                customs  and  obtain  any  required   government
                                approvals pertaining to use of the other Party's
                                marks.

                        2.3.2.3 INFRINGEMENT  PROCEEDINGS.  Each Party agrees to
                                promptly   notify   the   other   Party  of  any
                                unauthorized  use of the other  Party's Marks of
                                which it has actual knowledge.  Each Party shall
                                have  the sole  right  and  discretion  to bring
                                proceedings  alleging  infringement of its Marks
                                or unfair competition related thereto; provided,
                                however,  that each Party  agrees to provide the
                                other Party with its reasonable  cooperation and
                                assistance with respect to any such infringement
                                proceedings.

                2.3.3   AUDITING  RIGHTS.  Each Party shall  maintain  complete,
                        clear and accurate records of all expenses, revenues and
                        fees  in  connection   with  the   performance  of  this
                        Agreement.  For the sole purpose of ensuring  compliance
                        with this Agreement, each Party shall have the right, at
                        its expense,  to direct an independent  certified public
                        accounting  firm to conduct a reasonable  and  necessary
                        inspection  of  portions of the books and records of the
                        other Party which are relevant to amounts payable to AOL
                        pursuant  to  this  Agreement.  Any  such  audit  may be
                        conducted  after twenty (20) business days prior written
                        notice, subject to the following.  Such audits shall not
                        be made more  frequently  than once every twelve months.
                        No such  audit of AOL  shall  occur  during  the  period
                        beginning on June 1 and ending October 1.

                                       9

<PAGE>
                2.3.4   REPORTING.  In  addition  to  the  reports  required  by
                        Section 3, Payments,  hereof, the parties shall exchange
                        the following  information regarding commerce within the
                        Online Area:

                        2.3.4.1 FRAUDULENT  TRANSACTIONS.  Information  Provider
                                shall  provide AOL with an  immediate  report of
                                any fraudulent order, including the date, screen
                                name and amount associated with such order.

                        2.3.4.2 BAD DEBT AND RETURNS. Information Provider shall
                                provide AOL with monthly  reports of any Product
                                returns,  including  the  date of the  sale  and
                                return  and the amount of the  transaction.  Any
                                account  receivable  from a  transaction  in the
                                Online  Area not paid  within 30 days by the AOL
                                Member  and/or  GNN User  shall be  deemed  "Bad
                                Debt".  Information  Provider  shall provide AOL
                                with monthly reports of Bad Debt.


3.      PAYMENTS.

        3.1     SALES  REVENUES.  Information  Provider  shall pay AOL  [certain
                confidential  information has been omitted and filed  separately
                with the  Commission  pursuant  to a  Request  for  Confidential
                Treatment]  of all Sales Revenues, based on invoices prepared by
                AOL. Payment shall include documentation verifying any reduction
                in the invoiced amount, including but not limited to returns.

        3.2     DESIGN AND/OR PRODUCTION FEE. Information Provider shall pay AOL
                for AOL's  services in  connection  with the initial  design and
                construction of the Online Area, any redesign of the Online Area
                and any other production services provided by AOL, in accordance
                with Exhibit A.

        3.3     MANAGEMENT   FEE.   Information   Provider  shall  pay  AOL  for
                Management services in accordance with Exhibit A.

        3.4     PAYMENT  SCHEDULE.  Each Party agrees to pay the other Party all
                amounts  received  and owed to such  other  Party  as  described
                herein  within thirty (30) days of the end of the month in which
                such  amounts  were  collected  by such  Party  together  with a
                written  report  signed  by an  authorized  agent  of the  Party
                setting  forth a description  of the  applicable  usage,  sales,
                advertising,  merchandise  revenues  and/or  royalties in detail
                sufficient to support the calculations of the amounts paid.


                                       10
<PAGE>
4.      REPRESENTATIONS AND WARRANTIES.

        4.1     AOL. AOL represents  and warrants to  Information  Provider that
                (i) the America  Online(Reg.  TM) brand  service is a functional
                online  computer  network  accessible  to AOL Members,  and (ii)
                AOL's proprietary  client software used by AOL Members to access
                the AOL Network does not infringe on any copyright,  U.S. patent
                or any other proprietary right of any third party.

        4.2     INFORMATION   PROVIDER.   Information  Provider  represents  and
                warrants to AOL that it is familiar with the America Online(Reg.
                TM) brand service and the Global Network Navigator brand service
                and that the Online Area (i)  conforms  and will  conform to the
                description  set forth in Section  2.1.1;  (ii) will  conform to
                AOL's applicable Terms of Service, (iii) will not infringe on or
                violate  any  copyright,  U.S.  patent or any other right of any
                third party; and (iv) will not contain any content, materials or
                services which violate any applicable law or regulation.

        4.3     MUTUAL.  Each Party  represents  and warrants to the other Party
                that:  (i) such Party has the full  corporate  right,  power and
                authority to enter into this  Agreement  and to perform the acts
                required of it hereunder;  (ii) the execution of this  Agreement
                by  such  Party,  and  the  performance  by  such  Party  of its
                obligations  and duties  hereunder,  do not and will not violate
                any  agreement  to which such Party is a party or by which it is
                otherwise  bound;  (iii) when  executed  and  delivered  by such
                Party,  this  Agreement  will  constitute  the legal,  valid and
                binding obligation of such Party, enforceable against such Party
                in accordance with its terms;  and (iv) such Party  acknowledges
                that the other Party  makes no  representations,  warranties  or
                agreements  related to the  subject  matter  hereof that are not
                expressly provided for in this Agreement.

5.      CONFIDENTIALITY.  Each Party acknowledges that Confidential  Information
        may be disclosed to the other Party during the course of this Agreement.
        Each  Party  agrees  that it  shall  take  reasonable  steps,  at  least
        substantially  equivalent  to the  steps  it takes  to  protect  its own
        proprietary information, during the Initial Term, any Contract Year, and
        for a period of three years following  expiration or termination of this
        Agreement,  to prevent the  duplication  or disclosure  of  Confidential
        Information  of the other  Party,  other than by or to its  employees or
        agents who must have access to such Confidential  Information to perform
        such Party's obligations hereunder,  who shall each agree to comply with
        this Section 5 of this Agreement.

6.      SOLICITATION/PROMOTION

        6.1     SOLICITATION  OF  SUBSCRIBERS.  During the Initial  Term and any
                Contract  Year,  and  for  the  two-year  period  following  the
                expiration or termination of this Agreement, neither Information
                Provider nor its agents will use the AOL Network to (i) solicit,
                or participate in the solicitation of AOL Members or GNN Members
                when  that  solicitation  is  for  the  benefit  of  any  entity
                (including  Information  Provider)  which  could  reasonably  be
                construed  to be or  become  in  competition  with  AOL or  (ii)
                promote any services  which could  reasonably be construed to be
                in competition with AOL including,  but not limited to, services
                available  through the  Internet  (other  than an Internet  Area
                subject  to  a  pointing  arrangement  established  pursuant  to
                Section 2.3.4 above). In addition,  Information  Provider agrees
                and  acknowledges  that  it  shall  only  be  entitled  to  send
                solicitations  or other  communications  to AOL  Members  or GNN
                Members  ("Member   Communications")   who  have   affirmatively
                requested the particular  Member  Communication in question from
                Information   Provider   (i.e.,   no  unsolicited   mailings  or
                communications shall be permitted).

                                       11

<PAGE>
        6.2     COLLECTION OF MEMBER  INFORMATION.  Information  provider  shall
                ensure  that any  survey,  questionnaire  or other  vehicle  for
                collecting   Member   Information  (an  "Information   Request")
                complies  with (i) all  applicable  laws and  regulations,  (ii)
                AOL's Terms of Service,  and (iii) any  privacy  policies  which
                have been issued by AOL in writing to Information Provider. Each
                Information  Request  shall  specify the manner in which  Member
                Information  collected through the Information  Request shall be
                used (the "Specified Purpose").

        6.3     USE OF MEMBER INFORMATION.  Information  Provider shall restrict
                use of the Member  Information  collected through an Information
                Request to the Specified Purpose.  In no event shall Information
                Provider  (i)  provide  AOL Member or GNN Member  names,  screen
                names,  addresses  or  other  identifying  information  ("Member
                Information")  to any third party in a manner  which  identifies
                AOL  Members or GNN  Members as  subscribers  to AOL,  an online
                service  or the  equivalent  or (ii)  otherwise  use any  Member
                Information in contravention of Section 6.1 above.


7.      LIMITATION OF LIABILITY; DISCLAIMER; INDEMNIFICATION.

        7.1     LIABILITY.  UNDER NO CIRCUMSTANCES  SHALL EITHER PARTY BE LIABLE
                TO THE OTHER  PARTY  FOR  INDIRECT,  INCIDENTAL,  CONSEQUENTIAL,
                SPECIAL  OR  EXEMPLARY  DAMAGES  (EVEN  IF THAT  PARTY  HAS BEEN
                ADVISED OF THE  POSSIBILITY OF SUCH  DAMAGES),  ARISING FROM THE
                USE OR  INABILITY  TO USE THE AOL  NETWORK OR ONLINE AREA OR ANY
                OTHER PROVISION OF THIS AGREEMENT,  SUCH AS, BUT NOT LIMITED TO,
                LOSS OF REVENUE OR ANTICIPATED PROFITS OR LOST BUSINESS.  EXCEPT
                AS PROVIDED IN SECTION 7.3, NEITHER PARTY SHALL BE LIABLE TO THE
                OTHER  PARTY  FOR  MORE  THAN  THE  AGGREGATE  AMOUNTS  PAID  TO
                INFORMATION PROVIDER BY AOL UNDER THIS AGREEMENT.

        7.2     NO ADDITIONAL WARRANTIES.  EXCEPT AS EXPRESSLY SET FORTH IN THIS
                AGREEMENT,  NEITHER  PARTY  MAKES  ANY,  AND EACH  PARTY  HEREBY
                SPECIFICALLY   DISCLAIMS  ANY   REPRESENTATIONS  OR  WARRANTIES,
                EXPRESS  OR  IMPLIED,  REGARDING  THE AOL  NETWORK OR THE ONLINE
                AREA,  INCLUDING  ANY  IMPLIED  WARRANTY OF  MERCHANTABILITY  OR
                FITNESS FOR A PARTICULAR  PURPOSE AND IMPLIED WARRANTIES ARISING
                FROM  COURSE  OF  DEALING  OR  COURSE  OF  PERFORMANCE.  WITHOUT
                LIMITING  THE  GENERALITY  OF THE  FOREGOING,  AOL  SPECIFICALLY
                DISCLAIMS ANY WARRANTY REGARDING THE PROFITABILITY OF THE ONLINE
                AREA.

        7.3     INDEMNITY.  Either Party will defend,  indemnify,  save and hold
                harmless the other Party and the  officers,  directors,  agents,
                affiliates, distributors, franchisees and employees of the other
                Party from any and all third party claims, demands, liabilities,
                costs  or  expenses,   including   reasonable   attorneys'  fees
                ("Liabilities"),   resulting  from  the   indemnifying   Party's
                material breach of any duty, representation, or warranty of this
                Agreement,  except  where  Liabilities  result  from  the  gross
                negligence or knowing and willful misconduct of the other Party.

                                       12

<PAGE>
        7.4     CLAIMS. Each Party agrees to (i) promptly notify the other Party
                in writing of any  indemnifiable  claim and give the other Party
                the  opportunity to defend or negotiate a settlement of any such
                claim at such other Party's  expense,  and (ii) cooperate  fully
                with  the  other  Party,  at  that  other  Party's  expense,  in
                defending or settling such claim. AOL reserves the right, at its
                own expense,  to assume the exclusive defense and control of any
                matter  otherwise  subject  to  indemnification  by  Information
                Provider  hereunder,  and in such  event,  Information  Provider
                shall have no further obligation to provide  indemnification for
                such matter hereunder.

8.      VIOLATION  OF AOL TERMS OF SERVICE.  AOL shall have the right to remove,
        or direct Information Provider to remove, any information, statements or
        other  material  or content  which,  as  reasonably  determined  by AOL,
        violates AOL's then applicable Terms of Service.


9.      TERM, RENEWAL AND TERMINATION.

        9.1     TERM;  RENEWAL;  NONRENEWAL.  Unless  earlier  terminated as set
                forth  herein,  the  initial  term of this  Agreement  shall  be
                through  December  31, 1997 from the  Effective  Date  ("Initial
                Term").  This  Agreement  shall be  automatically  extended  for
                successive one year periods (each a "Contract  Year") unless the
                Agreement has been  terminated in accordance with the following,
                or unless  either  Party  notifies  the other in  writing of its
                election to have the Agreement  expire at least thirty (30) days
                in  advance  of the end of the  Initial  Term or any  subsequent
                Contract Year.

        9.2     TERMINATION  BY EITHER PARTY.  Either Party may  terminate  this
                Agreement  at any time in the event of a material  breach by the
                other Party which remains uncured after thirty (30) days written
                notice thereof.

        9.3     TERMINATION  BY AOL FOR CAUSE.  AOL may,  upon  thirty (30) days
                written notice to Information Provider, terminate this Agreement
                if,  commencing  with the  twelfth  month  after the  Commercial
                Launch date,  total monthly revenues to AOL from the Online Area
                is less than [certain confidential  information has been omitted
                and filed  separately with the Commission  pursuant to a Request
                for  Confidential  Treatment]   per month for any 3  consecutive
                months during the term of this Agreement.


10.     GENERAL PROVISIONS.

        10.1    EXCUSE.  Neither  Party shall be liable for, or be considered in
                breach of or default  under this  Agreement  on account  of, any
                delay or failure to perform as required by this  Agreement  as a
                result of any causes or conditions which are beyond such Party's
                reasonable control and which such Party is unable to overcome by
                the exercise of reasonable diligence.

                                       13

<PAGE>



        10.2    INDEPENDENT  CONTRACTORS.  The  Parties  to this  Agreement  are
                independent   contractors.    Neither   Party   is   an   agent,
                representative,  or partner of the other  Party.  Neither  party
                shall  have any  right,  power or  authority  to enter  into any
                agreement  for or on  behalf  of,  or incur  any  obligation  or
                liability  of,  or to  otherwise  bind,  the other  Party.  This
                Agreement  shall not be  interpreted  or  construed to create an
                association,  agency,  joint venture or partnership  between the
                Parties  or to  impose  any  liability  attributable  to  such a
                relationship upon either Party.


        10.3    NOTICE. Any notice, approval, request, authorization,  direction
                or other  communication  under this Agreement  shall be given in
                writing and shall be deemed to have been delivered and given for
                all purposes (i) on the delivery date if delivered by electronic
                mail on the AOL Network;  (ii) on the delivery date if delivered
                personally to the Party to whom the same is directed;  (iii) one
                business day after deposit with a commercial  overnight carrier,
                with written verification of receipt, or (iv) five business days
                after the mailing  date,  whether or not actually  received,  if
                sent by U.S. mail, return receipt requested, postage and charges
                prepaid,  or any other means of rapid mail  delivery for which a
                receipt is  available,  to the  address of the Party to whom the
                same is directed as set forth below.


                    AMERICA ONLINE                 INFORMATION PROVIDER
                    [Address, Fax, E-mail]         [Address, Fax, E-mail]


               With copy to:


                    Ellen M. Kirsh, Esq.
                    Vice President and General Counsel
                    America Online, Inc.
                    8619 Westwood Center Drive
                    Vienna, VA 22182-2285
                    [email protected]


        10.4    NO WAIVER. The failure of either Party to insist upon or enforce
                strict  performance  by the other Party of any provision of this
                Agreement  or to exercise any right under this  Agreement  shall
                not be construed as a waiver or  relinquishment to any extent of
                such Party's right to assert or rely upon any such  provision or
                right in that or any other instance;  rather,  the same shall be
                and remain in full force and effect.

        10.5    RETURN OF  INFORMATION.  Upon the  expiration or  termination of
                this   Agreement,   each  Party   shall   promptly   return  all
                information, documents, manuals and other materials belonging to
                the other Party except as otherwise provided in this Agreement.

        10.6    SURVIVAL.  Sections  3, 5,  6, 7  and  10.5  shall  survive  the
                completion,  expiration,  termination  or  cancellation  of this
                Agreement.

                                       14

<PAGE>



        10.7    ENTIRE   AGREEMENT.   This   Agreement  sets  forth  the  entire
                agreement,  and supersedes  any and all prior  agreements of the
                Parties  with  respect  to the  transactions  set forth  herein.
                Neither  Party  shall be bound by, and each  Party  specifically
                objects  to, any term,  condition  or other  provision  which is
                different  from  or  in  addition  to  the  provisions  of  this
                Agreement  (whether  or  not  it  would  materially  alter  this
                Agreement)  and which is  proffered  by the  other  Party in any
                correspondence  or other document,  unless the Party to be bound
                thereby  specifically  agrees  to  such  provision  in  writing.
                Notwithstanding the foregoing,  Information  Provider shall also
                be bound by the Terms of Service except as such Terms of Service
                are specifically amended by this Agreement.

        10.8    AMENDMENT. No change, amendment or modification of any provision
                of this  Agreement  shall be valid unless set forth in a written
                instrument signed by both Parties.

        10.9    FURTHER   ASSURANCES.   Each  Party   shall  take  such   action
                (including,  but not limited to, the  execution,  acknowledgment
                and delivery of documents) as may reasonably be requested by any
                other Party for the implementation or continuing  performance of
                this Agreement.

        10.10   ASSIGNMENT.  Information Provider shall not assign (voluntarily,
                by operation of law or otherwise)  this  Agreement or any right,
                interest  or benefit  under  this  Agreement  without  the prior
                written consent of AOL. Subject to the foregoing, this Agreement
                shall be fully  binding  upon,  inure to the  benefit  of and be
                enforceable   by  the  Parties   hereto  and  their   respective
                successors and assigns.

        10.11   CONSTRUCTION.  In the event that any provision of this Agreement
                conflicts  with the law  under  which  this  Agreement  is to be
                construed  or if any such  provision  is held invalid by a court
                with  jurisdiction  over the  Parties  to this  Agreement,  such
                provision shall be deemed to be restated to reflect as nearly as
                possible the original  intentions  of the Parties in  accordance
                with  applicable  law, and the remainder of this Agreement shall
                remain in full force and effect.

        10.12   APPLICABLE   LAW;   JURISDICTION.   This   Agreement   shall  be
                interpreted,   construed   and   enforced  in  all  respects  in
                accordance with the laws of the  Commonwealth of Virginia except
                for its  conflicts of laws  principles.  Each Party  irrevocably
                consents  to the  exclusive  jurisdiction  of the  courts of the
                Commonwealth  of Virginia and the federal courts situated in the
                Commonwealth  of  Virginia,  in  connection  with any  action to
                enforce the provisions of this Agreement,  to recover damages or
                other  relief  for breach or default  under this  Agreement,  or
                otherwise arising under or by reason of this Agreement.

        10.13   COUNTERPARTS.  This  Agreement may be executed in  counterparts,
                each of  which  shall be  deemed  an  original  and all of which
                together shall constitute one and the same document.

                                       15

<PAGE>



     IN WITNESS  WHEREOF,  the Parties hereto have executed this Agreement as of
the Effective Date.


AMERICA ONLINE, INC.                      CYBERSHOP


By: /s/ Kara Keenan                       By: /s/ Jeffrey Tauber
   -------------------------                 -------------------------
     Kara Keenan                               Jeffrey Tauber

Print Name: Kara Keenan                   Print Name:Jeffrey Tauber
Title: Director, Business Development     Title: President 
Date: 8/17/96                             Date: 8/7/96     


                                          Tax ID/EIN#: NJ4-002-158-000



<PAGE>

                                   EXHIBIT A

                                    SERVICES

1.   INTRODUCTION.  AOL will be have the following responsibilities with respect
     to the design,  development,  construction  and/or Management of the Online
     Areas (the  "Services").  Information  Provider  will  provide AOL with the
     Licensed C&S and other content and services for  distribution on the Online
     Areas. The Licensed C&S will be provided in media mutually agreed to by the
     Parties.

2.   DEVELOPMENT  OF THE  ONLINE  AREAS.  From and  after  the  Effective  Date,
     Information  Provider  shall prepare and submit to AOL drafts of its Design
     Package. The Design Package shall contain final artwork and designs for the
     Online  Area.  In the event  that the Online  Area does not  conform to the
     Design Package,  AOL shall have the right to remove, or direct  Information
     provider to remove such non-conforming  content.  AOL will, in consultation
     with Information  Provider,  undertake the following  responsibilities with
     respect to  development  of the Design Package and production of the Online
     Area:

3.   PAYMENT.  Information  Provider  shall pay AOL $0.00 for the design  and/or
     production   services  described  above  as  follows:   Cybershop  will  be
     responsible for design.  Approval as stated above.  AOL will be responsible
     for build.  Following  the  initial  design,  production  and  launch,  any
     redesign costs to be determined  based on costs as given by Production team
     at time of  redesign  request.  Design is extra  based on who and if AOL if
     doing the design.

4.   ACCOUNT  MANAGEMENT  SERVICES.   AOL  will  provide  the  following  online
     management  services for a period not to exceed 0 months,  and will be paid
     $0.00  dollars per month for such  services:  none,  Cybershop  will manage
     their area.

5.   INFORMATION  PROVIDER'S MANAGEMENT  RESPONSIBILITIES.  Information Provider
     shall  attend  AOL  "rainman"  classes,   or  its  successor,   to  prepare
     Information  Provider for taking over the management function of the Online
     Area at the end of AOL's  obligation  in  paragraph  4  above.  Information
     Provider's failure to assume management of the Online Area by launch may be
     grounds for termination of this Agreement by AOL, at AOL's option.

6.   OTHER PROVISIONS RELATED TO THE DELIVERY OF SERVICES.

     6.1  Information Provider Cooperation. Information Provider shall cooperate
          with AOL by,  among other  things,  making  available,  as  reasonably
          requested by AOL,  management  decisions,  responsive  information and
          approvals to enable AOL to provide the Services.

     6.2  Intellectual  Property.   Notwithstanding  anything  to  the  contrary
          herein,  and  subject  to  any  trademark,  service  mark,  tradename,
          copyright or other preexisting right owned by Information  Provider in
          the Licensed  C&S, AOL shall retain all  ownership  rights in any work
          product,  technology,  idea,  concept,  procedure or graphic,  whether
          reduced  to  writing  or  not,  arising  out of or  related  to  AOL's
          performance of the services  described in Exhibit A ("Work  Product").
          The parties  hereto  expressly  agree that such Work  Product is not a
          "work  for hire"  and  Information  Provider  agrees  to  provide  any
          reasonably  requested  assistance  to secure AOL's rights in such Work
          Product.

                                       17

<PAGE>
     6.3  AOL's agreement to assist in the design,  creation,  production and/or
          management  of  the  Online  Area  shall  not  limit  in  any  respect
          Information  Provider's  obligations  to supply all Licensed C&S to be
          included  within  the  Online  Area  and  to  comply  with  any  other
          requirements relating to the Online Area set forth in this Agreement.

7.   ADDITIONAL SERVICES.  Should Information Provider require services from AOL
     which are different from or in addition to the Services,  including without
     limitation,  any production  services in connection  with a substantial and
     material  redesign of or addition to the Online Area (e.g.,  a change to an
     existing screen format or  construction of a new custom form)  ("Additional
     Services"),  Information  Provider shall provide AOL with detailed  written
     specifications  covering the requested  services (the  "Specs").  Following
     receipt of the final Specs,  AOL shall notify  Information  Provider of (i)
     the  proposed  fee for  performing  the  Additional  Services  and (ii) the
     development schedule for performance of such Additional Services.





                                       18

<PAGE>



                                   EXHIBIT B

                               MEMBER ACQUISITION



when applicable, to be negotiated










                                       19


<PAGE>



                                   EXHIBIT C


                         CUSTOMER SERVICE REQUIREMENTS



1.   Receive orders electronically to process orders within 24 hours of receipt.

2.   Deliver all  merchandise in  professional  packaging.  All packages  should
     arrive undamaged, well packed and neat (barring any shipping disasters).

3.   Dedicated  Customer Service personnel to be responsible for on-line medium.
     In other words, there should be people whose primary concern is the on-line
     customer's  orders.  Quite  often  the  on-line  customer  is given a lower
     priority in the fulfillment area, they need to be given as much priority as
     the rest of your business.

4.   Receive  and  respond to e-mails  within 24 hours of receipt via a computer
     available to the customer service staff.

5.   Provide the customer with an order confirmation within 24 hours of receipt.
     Order  confirmation  should  include  any  information  such  order  status
     (temporary back order or out of stock  situations),  and expected  delivery
     times.

6.   Ability  to handle  volumes in excess of 25% to 50% of your  average  daily
     order volumes.

7.   Monitor  on-line  store  to  minimize/eliminate  out of  stock  merchandise
     available.

8.   Ship the displayed product at the price displayed without substituting.

9.   Stellar Customer service policies- "The Customer is always Right, even when
     he/she is not".  The  commitment  to provide each  customer  with a win/win
     experience.

10.  Complete  details on your customer  service policies posted in your on-line
     customer  service area including:  Shipping  Information,  Return Policies,
     Warranty Information, and Contact Information.

<PAGE>


                  ADDENDUM TO INTERACTIVE MARKETING AGREEMENT

     This  Addendum,  dated as of September 1, 1997, is made and entered into by
and between America  Online,  Inc.  ("AOL"),  and Cybershop,  LLC  ("MERCHANT").
Defined  terms that are used but not defined  herein  shall be as defined in the
interactive  marketing agreement between AOL and Merchant dated as of August 17,
1996 (the "Agreement").

The parties wish to amend the Agreement; it is therefore agreed as follows:

1. Promotional   Placement.   AOL  shall  provide  promotional  placement   (the
"Promotion")  for MERCHANT's  site on the World Wide Web or (as the case may be)
for  MERCHANT's  area on the U.S.  America  Online (R) brand  service  (the "AOL
Service") in the redesigned AOL "Shopping  Channel,"  commencing on the date AOL
makes such channel  generally  available to AOL Members (the  "Shopping  Channel
Launch Date"). MERCHANT's Promotion is described on the attached Exhibit A.

2. Payments.  Upon  execution  of  the  Addendum,  MERCHANT   shall  pay  AOL  a
placement fee of [certain  confidential  information  has been omitted and filed
separately  with  the  Commission    pursuant  to  a  Request  for  Confidential
Treatment]   The  placement  fee shall be payable in twelve  (12) equal  monthly
installments, with the first such payment to be made upon the Effective Date and
subsequent  monthly  payments  to be made on the  first  day of each  subsequent
month.  Commencing on the earlier of September 1, 1997, or the Shopping  Channel
Launch Date.  MERCHANT shall no longer be required  pursuant to the Agreement to
pay AOL any  portion  of  MERCHANT's  transaction  or sales  revenues  generated
subsequent to such commencement date.

3. Extension.  The  Agreement  shall  continue  in full force and effect  until
December 31, 1998 (the "Extension  Period"),  and shall terminate  automatically
upon expiration of the Extension Period (unless it is further extended by mutual
written  agreement of the parties or  terminated  early in  accordance  with the
terms of the Agreement and the Standard Terms).

4. Merchant  Changes.  MERCHANT may change the artwork on it's Tenancy button in
the  Shopping  Channel as often as required  but only as it reflects  changes to
MERCHANT  Company's  permanent logo or store name,  provided that MERCHANT shall
pay AOL the standard costs for performing such changes. Artwork changes will not
be permitted to  accommodate  short-term  alterations  that are  promotional  in
nature as determined by AOL at it's sole  reasonable  discretion.  Additionally,
MERCHANT may change it's store position within the Shopping  Channel as mutually
agreed by the parties and based on space availability in desired location.

5. Order of Precedence;  Standard Terms.  This Addendum is  supplementary to and
modifies the Agreement.  This Addendum  incorporates by reference AOL's standard
terms and conditions for  participation  in the Shopping  Channel (the "Standard
Terms"),  including without  limitation terms related to production  procedures,
payment  modifications,  customer service,  site  optimization,  termination and
miscellaneous  legal  terms.  The  Standard  Terms  appear at keyword  "Standard
Shopping  Channel  Terms" on the AOL Service.  A hard copy of the Standard Terms
will be provided to MERCHANT upon  request.  MERCHANT  acknowledges  that it has
been provided an opportunity to review the Standard Terms and agrees to be bound
by certain  Standard Terms as follows.  The Standard terms and the terms of this
Addendum supersede provisions in the Agreement only to the extent that the terms
of this  Addendum  (and/or the  Standard  Terms,  as the case may be)  expressly
conflict with the terms of the Agreement.  However,  nothing in this Addendum or
the Standard  Terms should be  interpreted as  invalidating  the Agreement,  and
provisions  of the  Agreement  will  continue  to govern  relations  between the
parties to the extent that they do not expressly  conflict with this Addendum or
the Standard Terms.

6.  Counterparts.  This Addendum may be executed in counterparts,  each of which
shall be deemed an original and all of which together  shall  constitute one and
the same document.




                                       20

<PAGE>

IN WITNESS  WHEREOF,  the parties  hereto have  executed this Addendum as of the
date first written above.



AMERICA ONLINE, INC.                                   Cybershop, LLC


By: /s/ Randy Dean                                     By: /s/ Jeffrey Tauber
   ------------------                                     ----------------------

Name: Randy Dean                                       Name: Jeffrey Tauber
     ----------------                                       --------------------

Title: Director of Operations                          Title: President
      -----------------------------                          ----------------

Date: 9-8-97                                           Date: 8-28-97
     ------------                                           -------------



<PAGE>



                  ADDENDUM TO INTERACTIVE MARKETING AGREEMENT


     This Addendum, dated as of October 1, 1997, is made and entered into by and
between America Online, Inc. ("AOL"), and Cybershop,  LLC ("MERCHANT").  Defined
terms  that  are  used  but  not  defined  herein  shall  be as  defined  in the
interactive  marketing agreement between AOL and Merchant dated as of August 17,
1996 (the "Agreement").

The parties wish to amend the Agreement; it is therefore agreed as follows:

1.  Promotional   Placement.   AOL  shall  provide  promotional  placement  (the
"Promotion")  for MERCHANT's  site on the World Wide Web or (as the case may be)
for  MERCHANT's  area on the U.S.  America  Online (R) brand  service  (the "AOL
Service") in the redesigned AOL "Shopping  Channel,"  commencing on the date AOL
makes such channel  generally  available to AOL Members (the  "Shopping  Channel
Launch Date"). MERCHANT's Promotion is described on the attached Exhibit A.

2.  Payments.  Upon execution of the Addendum MERCHANT shall pay AOL a placement
fee of [certain  confidential  information has been omitted and filed separately
with the  Commission  pursuant  to a Request  for Confidential  Treatment]   The
placement fee should be payable in 12 monthly installments,  with the first such
payment to be made on the first day of January 1, 1998 and  subsequent  payments
to be made on the first day of each subsequent month.

3.  Extension.  The  Agreement  shall  continue  in full force and effect  until
December 31, 1998 (the "Extension  Period"),  and shall terminate  automatically
upon expiration of the Extension Period (unless it is further extended by mutual
written  agreement of the parties or  terminated  early in  accordance  with the
terms of the Agreement and the Standard Terms).

4.  Merchant  Changes.  MERCHANT may change the artwork on it's Anchor button in
the  Shopping  Channel as often as required  but only as it reflects  changes to
MERCHANT  Company's  permanent logo or store name,  provided that MERCHANT shall
pay AOL the standard costs for performing such changes. Artwork changes will not
be permitted to  accommodate  short-term  alterations  that are  promotional  in
nature as determined by AOL at it's sole discretion.  Additionally, MERCHANT may
change it's store position with the Shopping  Channel as mutually  agreed by the
parties and based on space availability in desired location.

5. Order of Precedence;  Standard Terms.  This Addendum is  supplementary to and
modifies the Agreement.  This Addendum  incorporates by reference AOL's standard
terms and conditions for  participation  in the Shopping  Channel (the "Standard
Terms"),  including without  limitation terms related to production  procedures,
payment  modifications,  customer service,  site  optimization,  termination and
miscellaneous  legal  terms.  The  Standard  Terms  appear at keyword  "Standard
Shopping  Channel  Terms" on the AOL Service.  A hard copy of the Standard Terms
will be provided to MERCHANT upon  request.  MERCHANT  acknowledges  that it has
been provided an opportunity to review the Standard Terms and agrees to be bound
by certain  Standard Terms as follows.  The Standard terms and the terms of this
Addendum supersede provisions in the Agreement only to the extent that the terms
of this  Addendum  (and/or the  Standard  Terms,  as the case may be)  expressly
conflict with the terms of the Agreement.  However,  nothing in this Addendum or
the Standard  Terms should be  interpreted as  invalidating  the Agreement,  and
provisions  of the  Agreement  will  continue  to govern  relations  between the
parties to the extent that they do not expressly  conflict with this Addendum or
the Standard Terms.

6.  Counterparts.  This Addendum may be executed in counterparts,  each of which
shall be deemed an original and all of which together  shall  constitute one and
the same document.

IN WITNESS  WHEREOF,  the parties  hereto have  executed this Addendum as of the
date first written above.




<PAGE>
                                   EXHIBIT A

                         PROMOTIONAL PLACEMENT - ANCHOR

MERCHANT shall become an "Anchor" in the Department Stores department of the AOL
shopping channel. As an Anchor, MERCHANT shall be entitled to the following:

o    One continuous (24/7) button with corporate brand or logo on the department
     front screen. MERCHANT will assume the 3rd position.

o    One  continuous (24/7) two-line  text add  to  promote  individual  product
     offerings.

o    Featured product with text promotion for five days per month minimum on the
     relevant department screen.

o    Rotation through the  shopping channel  search screen  advertising  banners
     along  with all other Anchors and Tenants.

o    One keyword for trade name or trademark (subject to availability)

o    Participation in the following programs at no additional charge:

     o    Electronic Order Blank Area

     o    Bargain Basement

     o    Quick Gifts

     o    Event and/or theme areas (e.g., Christmas Shop)

In addition:

A  guaranteed  [certain  confidential  information  has been  omitted  and filed
separately  with  the  Commission   pursuant  to  a  Request  for   Confidential
Treatment]   in banner  advertising  as AOL  locations  based on AOL's  standard
advertising  rate card  (locations and any reasonably  necessary  adjustments to
timing of delivery of impressions  to be mutually  agreed upon by Advertiser and
AOL).



<PAGE>



AMERICA ONLINE, INC.                                  Cybershop, LLC


By: /s/ Randy Dean                                    By: /s/ Jeffrey Tauber
  ------------------                                    ----------------------

Name: Randy Dean                                      Name: Jeffrey Tauber
     ----------------                                      --------------------

Title: Director of Operations                         Title: President
      -----------------------------                         ----------------

Date: 10-15-97                                          Date: 9-24-97
     ------------                                          -------------








                                WARRANT AGREEMENT




                                   Dated as of

                                    [    ], 1998

                                      among

                          CYBERSHOP INTERNATIONAL, INC.




                             C.E. UNTERBERG, TOWBIN

                                       and

                              FAHNESTOCK & CO. INC.

                  ---------------------------------------------

                                  Warrants for
                                 Common Stock of
                          CyberShop International, Inc.
                  ---------------------------------------------



<PAGE>



                                TABLE OF CONTENTS



                                                                            Page
                                    ARTICLE 1

                                   Definitions

SECTION 1.01.      Definitions...............................................  1
SECTION 1.02.      Other Definitions.........................................  3
SECTION 1.03.      Rules of Construction.....................................  3


                                    ARTICLE 2

                              Warrant Certificates

SECTION 2.01.      Form and Dating...........................................  4
SECTION 2.02.      Legend....................................................  4
SECTION 2.03.      Execution.................................................  5
SECTION 2.04.      Registration..............................................  5
SECTION 2.05.      Transfer and Exchange.....................................  5
SECTION 2.06.      Replacement Certificates..................................  6


                                    ARTICLE 3

                                 Exercise Terms

SECTION 3.01.      Exercise Price............................................  7
SECTION 3.02.      Exercise Periods..........................................  7
SECTION 3.03.      Expiration................................................  7
SECTION 3.04.      Manner of Exercise........................................  7
SECTION 3.05.      Issuance of Warrant Shares................................  8
SECTION 3.06.      Fractional Warrant Shares.................................  9
SECTION 3.07.      Reservation of Warrant Shares.............................  9
SECTION 3.08.      Compliance with Law....................................... 10


                                    ARTICLE 4

                             Antidilution Provisions

SECTION 4.01.      Changes in Common Stock................................... 10
SECTION 4.02.      Cash Dividends and Other
                     Distributions........................................... 11
SECTION 4.03.      Rights Issue To All Holders of
                     Common Stock............................................ 12
SECTION 4.04.      Other Issuances of Common Stock or
                     Rights.................................................. 13



                                        i

<PAGE>



SECTION 4.05.      Combination; Liquidation.................................. 14
SECTION 4.06.      Other Events.............................................. 15
SECTION 4.07.      Superseding Adjustment.................................... 15
SECTION 4.08.      Minimum Adjustment........................................ 16
SECTION 4.09.      Notice of Adjustment...................................... 16
SECTION 4.10.      Notice of Certain Transactions............................ 17
SECTION 4.11.      Adjustment to Warrant
                     Certificate............................................. 17


                                    ARTICLE 5

                               Registration Rights

SECTION 5.01.      Effectiveness of Registration
                       Statements............................................ 18
SECTION 5.02.      Blue Sky.................................................. 18
SECTION 5.03.      Accuracy of Disclosure.................................... 19
SECTION 5.04.      Indemnification........................................... 19
SECTION 5.05.      Additional Acts........................................... 23
SECTION 5.06.      Expenses.................................................. 23


                                    ARTICLE 6

                                  Miscellaneous

SECTION 6.01.      SEC Reports and Other Information......................... 24
SECTION 6.02.      Persons Benefitting....................................... 24
SECTION 6.03.      Rights of Holders......................................... 24
SECTION 6.04.      Amendment................................................. 24
SECTION 6.05.      Notices................................................... 25
SECTION 6.06.      Governing Law............................................. 26
SECTION 6.07.      Successors................................................ 26
SECTION 6.08.      Multiple Originals........................................ 26
SECTION 6.09.      Table of Contents......................................... 26
SECTION 6.10.      Severability.............................................. 26

EXHIBIT A          Form of Face of Warrant Certificate



                                       ii

<PAGE>



                   WARRANT  AGREEMENT dated as of [ ], 1998 (this  "Agreement"),
              among  CYBERSHOP  INTERNATIONAL,   INC.,  a  Delaware  corporation
              ("CyberShop"), and C.E. UNTERBERG, TOWBIN and Fahnestock & Co.Inc.
              as Purchasers (the "Purchasers").

         WHEREAS,  CyberShop desires to issue to the Purchasers 230,000 warrants
(the "Warrants") described herein which will initially entitle the Purchasers to
purchase in the aggregate  230,000  shares of common stock,  par value $.001 per
share,  of CyberShop (the "Common  Stock") in connection  with an initial public
offering by  CyberShop of 2,300,000  shares of the  Company's  Common Stock (not
including shares offered pursuant to the over-allotment  option (the "Shares")).
Each Warrant will entitle the  Purchasers to purchase one share of Common Stock,
subject to adjustment as provided herein.

         NOW,  THEREFORE,  in  consideration  of the  premises  and  the  mutual
agreements herein set forth and for other good and valuable  consideration,  the
parties hereto agree as follows:

                                    ARTICLE 1

                                   Definitions

         SECTION 1.01. Definitions.

         "Affiliate"  of  any  Person  means  any  other  Person,   directly  or
indirectly  controlling  or  controlled  by or under  direct or indirect  common
control with such Person.  For the purposes of this  definition,  "control" when
used with  respect to any Person  means the power to direct the  management  and
policies of such Person,  directly or indirectly,  whether through the ownership
of  voting  securities,  by  contract  or  otherwise;  provided,  however,  that
beneficial  ownership of 10% or more of the voting  securities of a Person shall
be decreed to be control. The terms "controlling" and "controlled" have meanings
correlative to the foregoing.

         "Board"  means the Board of Directors  of  CyberShop  or any  committee
thereof duly authorized to act on behalf of such Board of Directors.

         "Business Day" means each day that is not a Saturday, a Sunday or a day
on which  banking  institutions  are not required to be open in the State of New
York.



<PAGE>


                                                                               2

         "Cashless  Exercise Ratio" means a fraction,  the numerator of which is
the excess of the Current Market Value per share of Common Stock on the Exercise
Date  over  the  Exercise  Price  per  share  as of the  Exercise  Date  and the
denominator  of which is the Current  Market Value per share of the Common Stock
on the Exercise Date.

         "Combination"  means an event in  which  CyberShop  consolidates  with,
merges with or into, or sells all or substantially  all of its assets to another
Person.

         "Current  Market Value" per share of Common Stock or any other security
at any date means: (i) if the security is not registered under the Exchange Act,
(a) the  value  of the  security,  determined  in good  faith by the  Board  and
certified  in  a  board  resolution,   based  on  the  most  recently  completed
arm's-length  transaction between CyberShop and a Person other than an Affiliate
of CyberShop, the closing of which occurred on such date or within the six-month
period preceding such date, or (b) if no such transaction shall have occurred on
such  date or  within  such  six-month  period,  the  value of the  security  as
determined  by an  independent  financial  expert;  or (ii) if the  security  is
registered  under the Exchange  Act, the average of the last reported sale price
of the  Common  Stock on the Nasdaq  SmallCap  Market or any other  exchange  or
market  on  which  the  Common  Stock  is  traded  (or  the   equivalent  in  an
over-the-counter  market) for each Business Day during the period  commencing 15
Business  Days  before  such  date and  ending on the date one day prior to such
date,  or if the  security has been  registered  under the Exchange Act for less
than 15  consecutive  Business  Days before  such date,  the average of the last
reported  sale prices (or such  equivalent)  for all of the Business Days before
such date for which daily closing bid prices are available  (provided,  however,
that if the closing bid price is not  determinable for at least 10 Business Days
in such period,  the "Current  Market Value" of the security shall be determined
as if the security were not registered under the Exchange Act).

         "Exchange Act" means the Securities Exchange Act of 1934.

         "Exercise  Date"  means,  for a given  Warrant,  the day on which  such
Warrant is exercised pursuant to Section 3.04.

         "Issue Date" means the date on which Warrants are initially issued.



<PAGE>


                                                                               3

         "Person" means any individual, corporation, partnership, joint venture,
limited   liability   company,   association,    joint-stock   company,   trust,
unincorporated  organization,  government or any agency or political subdivision
thereof or any other entity.

         "SEC" means the  Securities and Exchange  Commission,  or any successor
agency or body performing substantially similar functions.

         "Securities Act" means the Securities Act of 1933.

         "Warrant  Certificates"  mean the  registered  certificates  issued  by
CyberShop under this Agreement representing the Warrants.

         "Warrant  Shares"  mean the  shares  of  Common  Stock  (and any  other
securities) for which the Warrants are exercisable.

         SECTION 1.02. Other Definitions.


                                                                    Defined in
                     Term                                            Section

         "Agreement"...........................................    Recitals
         "Cashless Exercise"...................................    3.04
         "Certificate Register"................................    2.04
         "Common Stock"........................................    Recitals
         "Company".............................................    Recitals
         "Exercise Price"......................................    3.01
         "Expiration Date".....................................    3.02(b)
         "Holders".............................................    2.04
         "Registrar"...........................................    3.07
         "Registration Statement"..............................    5.01
         "Shares"..............................................    Recitals
         "Successor Company"...................................    4.05(a)
         "Transfer Agent"......................................    3.05
         "Warrants"............................................    Recitals

         SECTION  1.03.  Rules  of  Construction.   Unless  the  text  otherwise
requires:

              (i) a defined term has the meaning assigned to it;

              (ii) an  accounting  term not  otherwise  defined  has the meaning
         assigned  to  it  in  accordance  with  generally  accepted  accounting
         principles as in effect from time to time;

              (iii) "or" is not exclusive;



<PAGE>


                                                                               4

              (iv) "including" means including without limitation; and

              (v) words in the  singular  include  the  plural  and words in the
         plural include the singular.


                                    ARTICLE 2

                              Warrant Certificates

         SECTION  2.01.  Form and  Dating.  Each  Warrant  Certificate  shall be
substantially  in the form of  Exhibit A,  which is hereby  incorporated  in and
expressly  made a part of this  Agreement.  The  Warrant  Certificates  may have
notations,  legends  or  endorsements  required  by law,  stock  exchange  rule,
agreements to which  CyberShop is subject,  if any, or usage  (provided that any
such notation,  legend or endorsement is in a form  acceptable to CyberShop) and
shall bear the legends required by Section 2.02. Each Warrant  Certificate shall
be dated the date of its countersignature.  The terms of the Warrant Certificate
set forth in Exhibit A are part of the terms of this Agreement.

         SECTION 2.02. Legend. Each Warrant Certificate shall bear the following
legend:

         THE COMMON  STOCK,  PAR VALUE $.001 PER SHARE,  OF CYBERSHOP  FOR WHICH
         THIS  WARRANT IS  EXERCISABLE  MAY NOT BE OFFERED OR SOLD IN THE UNITED
         STATES  ABSENT  REGISTRATION  UNDER  THE  SECURITIES  ACT OF 1933  (THE
         "SECURITIES  ACT"),  AND ANY APPLICABLE  STATE  SECURITIES  LAWS, OR AN
         APPLICABLE EXEMPTION FROM SUCH REGISTRATION REQUIREMENTS.  ACCORDINGLY,
         NO HOLDER SHALL BE ENTITLED TO EXERCISE SUCH  HOLDER'S  WARRANTS AT ANY
         TIME UNLESS,  AT THE TIME OF  EXERCISE,  (i) A  REGISTRATION  STATEMENT
         UNDER THE  SECURITIES  ACT  RELATING  TO THE  SHARES  OF  COMMON  STOCK
         ISSUABLE  UPON THE  EXERCISE OF THIS  WARRANT HAS BEEN FILED WITH,  AND
         DECLARED  EFFECTIVE BY, THE  SECURITIES  AND EXCHANGE  COMMISSION  (THE
         "SEC"),  AND  NO  STOP  ORDER  SUSPENDING  THE  EFFECTIVENESS  OF  SUCH
         REGISTRATION STATEMENT HAS BEEN ISSUED BY THE SEC, OR (ii) THE ISSUANCE
         OF  SUCH  SHARES  IS  PERMITTED  PURSUANT  TO  AN  EXEMPTION  FROM  THE
         REGISTRATION  REQUIREMENTS  OF THE  SECURITIES  ACT AND ANY  APPLICABLE
         STATE SECURITIES LAWS.

         THIS SECURITY (OR ITS  PREDECESSOR)  HAS NOT BEEN REGISTERED  UNDER THE
         SECURITIES ACT OF 1933 (THE "SECURITIES  ACT"), OR ANY STATE SECURITIES
         LAWS AND NEITHER THIS SECURITY NOR ANY INTEREST OR PARTICIPATION



<PAGE>


                                                                               5

         HEREIN MAY BE OFFERED, SOLD OR OTHERWISE TRANSFERRED WITHIN THE "UNITED
         STATES" OR TO "U.S.  PERSONS"  (AS  DEFINED IN  REGULATION  S UNDER THE
         SECURITIES  ACT) IN THE ABSENCE OF SUCH  REGISTRATION  OR AN APPLICABLE
         EXEMPTION THEREFROM. EACH PURCHASER OF THIS SECURITY IS HEREBY NOTIFIED
         THAT THE SELLER MAY BE RELYING ON THE EXEMPTION  FROM THE PROVISIONS OF
         SECTION 5 OF THE SECURITIES ACT.

         SECTION 2.03.  Execution. Warrants entitling the Purchasers to purchase
in the  aggregate  up to 230,000  Warrant  Shares shall be executed on behalf of
CyberShop by the  President or Vice  President of CyberShop  and attested by the
signature of the Secretary or Assistant Secretary of CyberShop.

         SECTION 2.04. Registration. The Warrants shall be numbered and shall be
registered  by  CyberShop  as they are issued.  CyberShop  shall keep a register
("Certificate  Register") of the Warrant  Certificates and of their transfer and
exchange.  The  Certificate  Register  shall show the names and addresses of the
respective  Holders  (as  defined  below)  and the date and  number of  Warrants
represented on the face of each Warrant Certificate. CyberShop shall be entitled
to treat the  registered  holder of any Warrant  (the  "Holder") as the owner in
fact thereof for all purposes and shall not be bound to recognize  any equitable
or other claim to or interest in such  Warrant on the part of any other  Person,
and shall not be liable for any registration or transfer of any Warrant which is
registered  or to be  registered  in the name of a fiduciary or the nominee of a
fiduciary.  One  hundred  thirty-eight   thousand  (138,000)  Warrants  shall be
registered  initially  in the name of "C.E.  Unterberg,  Towbin", and ninety-two
thousand  (92,000) Warrants shall be registered in the name of "Fahnestock & Co.
Inc.

         SECTION  2.05.   Transfer  and  Exchange.   The  Warrants  may  not  be
transferred,  assigned,  sold or hypothecated by the Holder except in accordance
with this Section 2.05 or in an  involuntary  assignment  by operation of law to
the Holder's personal representative.

              (a) Each Holder of Warrants, by acceptance thereof, represents and
acknowledges  that such Warrants have not been and will not be registered  under
the  Securities  Act on the grounds that the issuance of such Warrants is exempt
from registration  under Section 4(2) of the Securities Act as not involving any
public  offering.  Each Holder of Warrants  represents  and  warrants  that such
Holder (i) is  acquiring  this  Warrant for  investment  for such  Holder's  own
account,  with no intention of  reselling  or otherwise  distributing  the same,
subject,  nevertheless,  to any  requirement of law that the disposition of such
Holder's



<PAGE>



                                                                               6

property  shall  at all  times  be  within  such  Holder's  control,  (ii) is an
"accredited  investor"  as  defined  in  Rule  501 of  Regulation  D  under  the
Securities  Act,  (iii) has such  knowledge  and  experience  in  financial  and
business  matters that it is capable of  evaluating  the merits and risks of the
investments  made or to be made in connection  with the acquisition and exercise
of the Warrants,  and (iv) has been provided all such  information and access to
information  concerning  such Holder's  investment  hereunder as such Holder has
requested  from  CyberShop.  The Warrants may not be  transferred  except (1) to
officers  and  partners  of  the  Purchasers, (2)(x)  pursuant  to an  effective
registration  statement under the Act or (y) in the case of transfers other than
those described in clause (2)(x), upon the conditions  specified in Section 2.02
hereof, which conditions are intended,  among other things, to ensure compliance
with the  provisions of the Act in respect of the transfer of such Warrant,  and
(3) upon compliance with applicable state securities laws.

              (b) The Warrant  Certificates  shall be issued in registered  form
only  and  shall  be  transferable  only  upon  the  surrender  of such  Warrant
Certificate  for  registration  of  transfer.  When  a  Warrant  Certificate  is
presented to CyberShop  with a request to register a transfer,  CyberShop  shall
register the transfer as requested if the  requirements  of Section  8-401(1) of
the Uniform  Commercial  Code as in effect in the State of New York are met. All
Warrant  Certificates  issued upon any  registration  of transfer or exchange of
Warrant  Certificates  shall be valid obligations of CyberShop,  entitled to the
same benefits under this Agreement as the Warrant Certificates  surrendered upon
such  registration of transfer or exchange.  No service charge will be made to a
Holder for any  registration  of  transfer  or exchange  upon  surrender  of any
Warrant Certificate.  However, CyberShop may require payment of a sum sufficient
to cover any tax, assessment or other governmental charge that may be imposed in
connection with any registration of transfer or exchange of Warrant Certificates
but not for any  exchange  or  original  issuance  (not  involving  a  transfer)
pursuant to Section 3.04 or 3.05.

         SECTION  2.06.  Replacement   Certificates.   If  a  mutilated  Warrant
Certificate  is  surrendered  to  CyberShop  or  if  the  Holder  of  a  Warrant
Certificate  claims that the Warrant  Certificate  has been lost,  destroyed  or
wrongfully taken, CyberShop shall issue a replacement Warrant Certificate if the
requirements of Section 8-405 of the Uniform Commercial Code as in effect in the
State  of New  York are  met.  Such  Holder  shall  furnish  an  indemnity  bond
sufficient in the judgment of CyberShop to protect CyberShop



<PAGE>


                                                                               7

from  any  loss  which it may  suffer  if a  Warrant  Certificate  is  replaced.
CyberShop  may  charge  the  Holder  for its  expenses  in  replacing  a Warrant
Certificate.  Every replacement Warrant Certificate is an additional  obligation
of  CyberShop.  CyberShop  may not issue new  Warrant  Certificates  to  replace
Warrant  Certificates  to the extent  they  represent  Warrants  which have been
exercised or Warrants which CyberShop has purchased or otherwise acquired.


                                    ARTICLE 3

                                 Exercise Terms

         SECTION 3.01.  Exercise Price. Each Warrant shall initially entitle the
Holder thereof,  subject to adjustment  pursuant to the terms of this Agreement,
to  purchase  one share of Common  Stock for a per  share  exercise  price  (the
"Exercise Price") of $[ ].

         SECTION 3.02. Exercise Periods. (a) Subject to the terms and conditions
set forth herein,  the Warrants shall be exercisable at any time or from time to
time after [ ], 1999; provided,  however,  that holders of Warrants will be able
to exercise their Warrants only if (i) the  Registration  Statement  relating to
the Warrant Shares is effective, or (ii) the exercise of such Warrants is exempt
from the registration requirements of the Securities Act, and the Warrant Shares
are  qualified  for sale or  exempt  from  qualification  under  the  applicable
securities  laws of the  states or other  jurisdictions  in which  such  holders
reside.

         (b) No Warrant shall be  exercisable  after [ ], 2003 (the  "Expiration
Date").

         SECTION 3.03. Expiration.  Each Warrant shall terminate and become void
as of the earlier of (i) the close of business  on the  Expiration  Date or (ii)
the date such Warrant is exercised. CyberShop shall give notice not less than 90
and not more than 120 days prior to the  Expiration  Date to the  Holders of all
then  outstanding  Warrants to the effect that the Warrants  will  terminate and
become  void as of the  close of  business  on the  Expiration  Date;  provided,
however,  that if  CyberShop  fails to give notice as  provided in this  Section
3.03,  the Warrants will  nevertheless  expire and become void on the Expiration
Date.

         SECTION 3.04.  Manner of Exercise.  Warrants may be exercised  upon (i)
surrender to CyberShop, or its duly



<PAGE>



                                                                               8

authorized agent, of the related Warrant Certificate,  together with the form of
election to purchase  Common  Stock on the  reverse  thereof  duly filled in and
signed  by the  Holder  thereof,  and (ii)  payment  to  CyberShop,  or its duly
authorized  agent, for the account of CyberShop,  of the Exercise Price for each
Warrant Share issuable upon the exercise of such Warrants then  exercised.  Such
payment shall be made (i) in cash or by certified or official bank check payable
to the order of CyberShop or by wire transfer of funds to an account  designated
by CyberShop  for such purpose or (ii) without the payment of cash,  by reducing
the number of shares of Common Stock  obtainable  upon the exercise of a Warrant
so as to yield a number  of shares of Common  Stock  upon the  exercise  of such
Warrant  equal to the  product  of (a) the  number of  shares  of  Common  Stock
issuable as of the  Exercise  Date upon the exercise of such Warrant (if payment
of the  Exercise  Price were being made in cash) and (b) the  Cashless  Exercise
Ratio.  An exercise of a Warrant in accordance  with the  immediately  preceding
sentence is herein  called a "Cashless  Exercise".  Upon  surrender of a Warrant
Certificate  representing  more than one Warrant in connection with the holder's
option to elect a  Cashless  Exercise,  the  number  of  shares of Common  Stock
deliverable  upon a Cashless  Exercise shall be equal to the number of shares of
Common Stock  issuable upon the exercise of Warrants  that the holder  specifies
are to be exercised  pursuant to a Cashless Exercise  multiplied by the Cashless
Exercise  Ratio.  All  provisions of this  Agreement  shall be  applicable  with
respect to a surrender of a Warrant Certificate  pursuant to a Cashless Exercise
for less than the full  number  of  Warrants  represented  thereby.  Subject  to
Section 3.02, the rights represented by the Warrants shall be exercisable at the
election of the Holders  thereof either in full at any time or from time to time
in part and in the event that a Warrant  Certificate is surrendered for exercise
of less than all the Warrants  represented  by such Warrant  Certificate  at any
time prior to the Expiration  Date, a new Warrant  Certificate  representing the
remaining Warrants shall be by CyberShop.

         SECTION 3.05. Issuance of Warrant Shares. Subject to Section 2.06, upon
the  surrender  of Warrant  Certificates  and payment of the per share  Exercise
Price, as set forth in Section 3.04,  CyberShop shall issue and cause a transfer
agent for the Common Stock  ("Transfer  Agent") to countersign and deliver to or
upon the written order of the Holder and in such name or names as the Holder may
designate a certificate or certificates for the number of full Warrant Shares so
purchased upon the exercise of such Warrants or other  securities or property to
which it is entitled, registered or otherwise, to the Person or Persons entitled



<PAGE>



                                                                               9

to receive the same,  together  with cash as provided in Section 3.06 in respect
of any fractional  Warrant Shares  otherwise  issuable upon such exercise.  Such
certificate or  certificates  shall be deemed to have been issued and any Person
so  designated  to be named  therein  shall be deemed to have become a holder of
record of such  Warrant  Shares as of the date of the  surrender of such Warrant
Certificates  and  payment  of the  per  share  Exercise  Price,  as  aforesaid;
provided,  however,  that if, at such date,  the transfer  books for the Warrant
Shares shall be closed,  the  certificates  for the Warrant Shares in respect of
which such Warrants are then exercised shall be issuable as of the date on which
such books shall next be opened and until such date CyberShop  shall be under no
duty to deliver any  certificates  for such Warrant  Shares;  provided  further,
however,  that such transfer books,  unless otherwise required by law, shall not
be closed at any one time for a period longer than 20 calendar days.

         SECTION  3.06.  Fractional  Warrant  Shares.  CyberShop  shall  not  be
required to issue fractional Warrant Shares on the exercise of Warrants. If more
than one Warrant shall be exercised in full at the same time by the same Holder,
the number of full  Warrant  Shares which shall be issuable  upon such  exercise
shall be  computed  on the  basis of the  aggregate  number  of  Warrant  Shares
purchasable  pursuant thereto.  If any fraction of a Warrant Share would, except
for the  provisions  of this  Section  3.06,  be issuable on the exercise of any
Warrant  (or  specified  portion  thereof),  CyberShop  shall pay at the time of
exercise an amount in cash equal to the Current  Market Value per Warrant Share,
as  determined  on the  day  immediately  preceding  the  date  the  Warrant  is
exercised, multiplied by such fraction, computed to the nearest whole cent.

         SECTION 3.07.  Reservation of Warrant  Shares.  CyberShop  shall at all
times keep  reserved  out of its  authorized  shares of Common Stock a number of
shares of Common Stock sufficient to provide for the exercise of all outstanding
Warrants.  The  registrar  for the Common Stock (the  "Registrar")  shall at all
times until the  Expiration  Date  reserve such number of  authorized  shares as
shall be required for such purpose. CyberShop will keep a copy of this Agreement
on file with the  Transfer  Agent.  All Warrant  Shares which may be issued upon
exercise of Warrants shall,  upon issue, be fully paid,  nonassessable,  free of
preemptive rights and free from all taxes, liens, charges and security interests
with respect to the issue  thereof.  CyberShop  will supply such Transfer  Agent
with duly executed stock  certificates  for such purpose and will itself provide
or otherwise make available any cash which may be payable as



<PAGE>



                                                                              10

provided in Section 3.06.  CyberShop  will furnish to such Transfer Agent a copy
of all notices of adjustments (and certificates  related thereto) transmitted to
each Holder.

         Before  taking any action which would cause an  adjustment  pursuant to
Article 4 to reduce the Exercise  Price below the then par value (if any) of the
Common Stock,  CyberShop  shall take any and all corporate  action which may, in
the opinion of its counsel, be necessary in order that CyberShop may validly and
legally  issue  fully  paid and  nonassessable  shares  of  Common  Stock at the
Exercise Price as so adjusted.

         CyberShop covenants that all shares of Common Stock which may be issued
upon exercise of Warrants will, upon issue, be fully paid,  nonassessable,  free
of preemptive rights,  free from all taxes and free from all liens,  charges and
security interests,  created by or through CyberShop,  with respect to the issue
thereof.

         SECTION 3.08.  Compliance with Law. Notwith  standing  anything in this
Agreement to the contrary,  in no event shall a Holder be entitled to exercise a
Warrant  unless (i) a registration  statement  filed under the Securities Act in
respect of the issuance of the Warrant  Shares is then  effective or (ii) in the
opinion of counsel to CyberShop the exercise of such Warrants is exempt from the
registration  requirements  of  the  Securities  Act  and  such  securities  are
qualified for sale or exempt from qualification under the applicable  securities
laws of the States or other jurisdictions in which such holders reside.


                                    ARTICLE 4

                             Antidilution Provisions

         SECTION 4.01. Changes in Common Stock. In the event that at any time or
from time to time CyberShop  shall (i) pay a dividend or make a distribution  on
its Common  Stock in shares of its Common  Stock or other  shares of its capital
stock,  (ii)  subdivide  its  outstanding  shares of Common  Stock into a larger
number of shares of Common Stock, (iii) combine its outstanding shares of Common
Stock  into a smaller  number of shares  of  Common  Stock or (iv)  increase  or
decrease the number of shares of Common Stock outstanding by reclassification of
its  Common  Stock,  then the  number of shares of Common  Stock  issuable  upon
exercise of each Warrant  immediately after the happening of such event shall be
adjusted to a number  determined by  multiplying  the number of shares of Common
Stock that such holder would have owned



<PAGE>



                                                                              11

or have been entitled to receive upon exercise had such Warrants been  exercised
immediately  prior to the  happening of the events  described  above (or, in the
case of a dividend or  distribution  of Common  Stock or other shares of capital
stock,  immediately  prior to the  record  date  therefor)  by a  fraction,  the
numerator  of which  shall  be the  total  number  of  shares  of  Common  Stock
outstanding  immediately  after the happening of the events  described above and
the  denominator  of which shall be the total  number of shares of Common  Stock
outstanding  immediately  prior to the happening of the events  described above;
and  subject to Section  4.08,  the  Exercise  Price for each  Warrant  shall be
adjusted to a number determined by dividing the Exercise Price immediately prior
to such event by such fraction. An adjustment made pursuant to this Section 4.01
shall  become  effective  immediately  after the  effective  date of such event,
retroactive  to  the  record  date  therefor  in  the  case  of  a  dividend  or
distribution  in shares of Common Stock or other shares of  CyberShop's  capital
stock.

         SECTION 4.02. Cash Dividends and Other Distributions. In the event that
at any time or from time to time  CyberShop  shall  distribute to all holders of
Common Stock (i) any dividend or other  distribution  of cash,  evidences of its
indebtedness,  shares of its capital  stock or any other  assets,  properties or
securities  or (ii) any options,  warrants or other  rights to subscribe  for or
purchase any of the foregoing (other than, in each case, (w) the issuance of any
rights  under a  shareholder  rights  plan,  (x) any  dividend  or  distribution
described  in Section  4.01,  (y) any rights,  options,  warrants or  securities
described in Section 4.03 and (z) any cash dividends or other cash distributions
from  current or retained  earnings),  then the number of shares of Common Stock
issuable  upon the  exercise  of each  Warrant  shall be  increased  to a number
determined by multiplying the number of shares of Common Stock issuable upon the
exercise  of such  Warrant  immediately  prior to the  record  date for any such
dividend or  distribution  by a fraction,  the  numerator  of which shall be the
Current  Market  Value  per share of Common  Stock on the  record  date for such
dividend or  distribution  and the  denominator  of which shall be such  Current
Market Value per share of Common  Stock on the record date for such  dividend or
distribution  less the sum of (x) the amount of cash,  if any,  distributed  per
share of Common Stock and (y) the fair value (as determined in good faith by the
Board, whose determination  shall be evidenced by a board resolution,  a copy of
which will be sent to Holders  upon  request)  of the  portion,  if any,  of the
distribution  applicable to one share of Common Stock consisting of evidences of
indebtedness, shares of stock, securities,



<PAGE>



                                                                              12

other assets or property,  warrants, options or subscription or purchase rights;
and,  subject to Section 4.08,  the Exercise Price shall be adjusted to a number
determined by dividing the Exercise Price  immediately prior to such record date
by the above fraction.  Such adjustments shall be made whenever any distribution
is made and shall become effective as of the date of  distribution,  retroactive
to the record date for any such distribution;  provided, however, that CyberShop
is not  required to make an  adjustment  pursuant to this Section 4.02 if at the
time of such  distribution  CyberShop makes the same  distribution to Holders of
Warrants as it makes to holders of Common  Stock pro rata based on the number of
shares of Common Stock for which such Warrants are  exercisable  (whether or not
currently  exercisable).  No  adjustment  shall be made pursuant to this Section
4.02 which  shall have the effect of  decreasing  the number of shares of Common
Stock issuable upon exercise of each Warrant or increasing the Exercise Price.

         SECTION 4.03. Rights Issue To All Holders of Common Stock. In the event
that at any time or from time to time  CyberShop  shall  issue to all holders of
Common  Stock  without any charge,  rights,  options or warrants  entitling  the
holders  thereof  to  subscribe  for  shares  of  Common  Stock,  or  securities
convertible into or exchangeable or exercisable for Common Stock, entitling such
holders  to sub  scribe for or  purchase  shares of Common  Stock at a price per
share that is lower at the record date for such  issuance  than the then Current
Market  Value  per share of  Common  Stock  other  than in  connection  with the
adoption of a shareholder rights plan by CyberShop, then the number of shares of
Common Stock  issuable upon the exercise of each Warrant shall be increased to a
number   determined  by  multiplying  the  number  of  shares  of  Common  Stock
theretofore issuable upon exercise of each Warrant by a fraction,  the numerator
of which shall be the number of shares of Common Stock  outstanding  on the date
of issuance of such rights,  options,  warrants or securities plus the number of
additional  shares of Common Stock offered for  subscription or purchase or into
or for which such  securities that are issued are  convertible,  exchangeable or
exercisable,  and the  denominator  of which  shall be the  number  of shares of
Common  Stock  outstanding  on the date of  issuance  of such  rights,  options,
warrants or securities plus the total number of shares of Common Stock which the
aggregate  consideration  expected  to be received by  CyberShop  (assuming  the
exercise or  conversion  of all such rights,  options,  warrants or  securities)
would  purchase  at the then  Current  Market  Value per share of Common  Stock.
Subject to Section 4.08, in the event of any such adjustment, the Exercise Price
shall be adjusted to a number determined by dividing the Exercise



<PAGE>



                                                                              13

Price immediately prior to such date of issuance by the aforementioned fraction.
Such adjustment shall be made immediately after such rights, options or warrants
are issued and shall become  effective,  retroactive  to the record date for the
determination of stockholders entitled to receive such rights, options, warrants
or securities.  No adjustment  shall be made pursuant to this Section 4.03 which
shall  have the  effect of  decreasing  the  number  of  shares of Common  Stock
purchasable upon exercise of each Warrant or of increasing the Exercise Price.

         SECTION 4.04 Other  Issuances  of Common Stock or Rights.  In the event
that at any time or from time to time CyberShop shall issue (i) shares of Common
Stock  (subject  to the  provisions  below),  (ii)  rights,  options or warrants
entitling the holders thereof to subscribe for shares of Common Stock (provided,
however,  that no  adjustment  shall be made upon the  exercise of such  rights,
options or warrants),  or (iii)  securities  convertible into or exchangeable or
exercisable for Common Stock  (provided,  however,  that no adjustment  shall be
made upon the conversion,  exchange or exercise of such  securities  (other than
issuances  specified  in (i),  (ii) or (iii)  which  are made as the  result  of
anti-dilution  adjustments  in such  securities)),  at a price  per share at the
record date of such issuance that is less than the then Current Market Value per
share of Common Stock,  then the number of shares of Common Stock  issuable upon
the  exercise of each  Warrant  shall be  increased  to a number  determined  by
multiplying  the  number of shares of Common  Stock  theretofore  issuable  upon
exercise of each  Warrant by a  fraction,  the  numerator  of which shall be the
number of shares of Common  Stock  outstanding  immediately  after  such sale or
issuance  plus the  number of  additional  shares of Common  Stock  offered  for
subscription  or purchase or into or for which such  securities  that are issued
are convertible, exchangeable or exercisable, and the denominator of which shall
be the number of shares of Common Stock  outstanding  immediately  prior to such
sale or  issuance  plus the total  number of  shares of Common  Stock  which the
aggregate  consideration  expected  to be received by  CyberShop  (assuming  the
exercise or conversion of all such rights, options,  warrants or securities,  if
any) would  purchase at the then Current Market Value per share of Common Stock;
and  subject to Section  4.08 the  Exercise  Price shall be adjusted to a number
determined  by dividing the  Exercise  Price  immediately  prior to such date of
issuance by the aforementioned fraction;  provided,  however, that no adjustment
to the number of Warrant Shares issuable upon the exercise of the Warrants or to
the  Exercise  Price shall be made as a result of (i) the  issuance of shares of
Common Stock under any warrants, options or other rights existing on the date



<PAGE>



                                                                              14

hereof,  (ii) the  issuance  of  shares  of  Common  Stock in bona  fide  public
offerings  that are  underwritten  or in which a placement  agent is retained by
CyberShop or (iii) the issuance of options,  or shares of Common Stock  pursuant
to any  option,  under  any  employee  benefit  plans  approved  by the Board of
Directors.  Such  adjustments  shall be made  whenever  such rights,  options or
warrants or  convertible  securities  are issued.  No  adjustment  shall be made
pursuant  to this  Section  4.04 which shall have the effect of  decreasing  the
number of shares of Common Stock  issuable  upon  exercise of each warrant or of
increasing the Exercise  Price.  For purposes of Section 4.04 only, any issuance
of Common  Stock,  or rights,  options or  warrants to  subscribe  for, or other
securities  convertible  into or exercisable or exchangeable  for, Common Stock,
which  issuance  (or  agreement to issue) (A) is in exchange for or otherwise in
connection  with the  acquisition  of the property  (excluding any such exchange
exclusively for cash) of any Person and (B) is at a price per share equal to the
lower of the Current  Market  Value at the time an  agreement  in  principle  is
reached or at the time a definitive  agreement is entered into,  shall be deemed
to have been made at a price per share  equal to the  Current  Market  Value per
share at the record date with respect to such  issuance  (the time of closing or
consummation of such exchange or  acquisition)  if such definitive  agreement is
entered into within 90 days of the date of such agreement in principle.

         SECTION  4.05.  Combination;  Liquidation.  (a) Except as  provided  in
Section 4.05(b), in the event of a Combination, each Holder shall have the right
to  receive  upon  exercise  of the  Warrants  the kind and  amount of shares of
capital stock or other  securities or property which such Holder would have been
entitled to receive  upon or as a result of such  Combination  had such  Warrant
been exercised  immediately  prior to such event.  Unless  paragraph  4.05(b) is
applicable  to a  Combination,  CyberShop  shall  provide that the  surviving or
acquiring  Person (the "Successor  Company") in such Combination will enter into
an agreement confirming the Holders' rights pursuant to this Section 4.05(a) and
providing  for  adjustments,  which  shall  be as  nearly  equivalent  as may be
practicable to the adjustments provided for in this Article 4. The provisions of
this Section 4.05(a) shall similarly apply to successive  Combinations involving
any Successor Company.

         (b) In  the  event  of (i) a  Combination  where  consideration  to the
holders of Common Stock in exchange  for their shares is payable  solely in cash
or (ii) the dissolution,  liquidation or winding-up of CyberShop, the holders of
the Warrants shall be entitled to receive, upon



<PAGE>



                                                                              15

surrender of their Warrant  Certificates,  distributions  on an equal basis with
the holders of Common Stock or other  securities  issuable  upon exercise of the
Warrants, as if the Warrants had been exercised immediately prior to such event,
less the Exercise Price.

         In case of any  Combination  described  in this  Section  4.05(b),  the
surviving or acquiring Person and, in the event of any dissolution,  liquidation
or  winding-up  of  CyberShop,   CyberShop,   shall  deposit  promptly  with  an
independent agent appointed for such purpose the funds, if any, necessary to pay
to the  holders  of the  Warrants  the  amounts to which  they are  entitled  as
described above. After such funds and the surrendered  Warrant  Certificates are
received,  such  agent is  required  to  deliver  a check in such  amount  as is
appropriate  (or,  in the case of  consideration  other  than  cash,  such other
consideration as is appropriate) to such Person or Persons as it may be directed
in writing by the Holders surrendering such Warrants.

         SECTION  4.06.  Other  Events.  If any  event  occurs  as to which  the
foregoing  provisions  of this  Article  4 are not  strictly  applicable  or, if
strictly applicable,  would not, in the good faith judgment of the Board, fairly
and adequately  protect the purchase  rights of the Warrants in accordance  with
the essential  intent and principles of such  provisions,  then such Board shall
make such adjustments in the application of such provisions,  in accordance with
such essential intent and principles,  as shall be reasonably necessary,  in the
good faith opinion of such Board,  to protect such purchase rights as aforesaid,
but in no event  shall any such  adjustment  have the effect of  increasing  the
Exercise  Price or decreasing the number of shares of Common Stock issuable upon
exercise of any Warrant.

         SECTION  4.07.  Superseding  Adjustment.  Upon  the  expiration  of any
rights, options, warrants or conversion or exchange privileges which resulted in
adjustments  pursuant  to this  Article  4, if any  thereof  shall not have been
exercised,  the number of Warrant  Shares  issuable  upon the  exercise  of each
Warrant shall be readjusted  pursuant to the applicable  section of Article 4 as
if (A) the only shares of Common Stock  issuable  upon  exercise of such rights,
options,  warrants,  conversion or exchange privileges were the shares of Common
Stock,  if any,  actually  issued  upon the  exercise of such  rights,  options,
warrants or  conversion  or exchange  privileges  and (B) shares of Common Stock
actually issued, if any, were issuable for the  consideration  actually received
by  CyberShop  upon such  exercise  plus the  aggregate  consideration,  if any,
actually received by CyberShop for



<PAGE>



                                                                              16

the issuance, sale or grant of all such rights, options,  warrants or conversion
or exchange  privileges whether or not exercised and the Exercise Price shall be
readjusted inversely; provided, however, that no such readjustment shall (except
by reason of an  intervening  adjustment  under Section 4.01) have the effect of
decreasing  the number of Warrant Shares  purchasable  upon the exercise of each
Warrant or increase the  Exercise  Price by an amount in excess of the amount of
the adjustment initially made in respect of the issuance,  sale or grant of such
rights, options, warrants or conversion or exchange privileges.

         SECTION  4.08.  Minimum  Adjustment.  The adjust ments  required by the
preceding  Sections of this Article 4 shall be made whenever and as often as any
specified event requiring an adjustment shall occur,  except that no adjust ment
of the  Exercise  Price or the number of shares of Common  Stock  issuable  upon
exercise of Warrants that would  otherwise be required  shall be made unless and
until such adjustment  either by itself or with other adjustments not previously
made  increases or decreases by at least 1% the Exercise  Price or the number of
shares of Common Stock issuable upon exercise of Warrants  immediately  prior to
the making of such adjustment. Any adjustment representing a change of less than
such  minimum  amount  shall  be  carried  forward  and  made  as  soon  as such
adjustment,  together with other adjustments  required by this Article 4 and not
previously  made, would result in a minimum  adjustment.  For the purpose of any
adjustment, any specified event shall be deemed to have occurred at the close of
business on the date of its  occurrence.  In  computing  adjustments  under this
Article 4,  fractional  interests in Common Stock shall be taken into account to
the nearest one-hundredth of a share.

         SECTION 4.09. Notice of Adjustment.  Whenever the Exercise Price or the
number of shares of Common  Stock  and other  property,  if any,  issuable  upon
exercise of the  Warrants  is  adjusted,  as herein  provided,  CyberShop  shall
promptly deliver to the Holders in accordance with Section 6.06 a certificate of
a firm of independent  accountants selected by the Board (who may be the regular
accountants  employed by CyberShop)  setting forth,  in reasonable  detail,  the
event  requiring  the  adjustment  and the method by which such  adjustment  was
calculated  (including  a  description  of the  basis  on  which  (i) the  Board
determined the fair value of any evidences of indebtedness,  other securities or
property or warrants,  options or other subscription or purchase rights and (ii)
the Current Market Value of the Common Stock was  determined,  if either of such
determinations were required), and specifying the Exercise



<PAGE>



                                                                              17

Price  and the  number  of shares of Common  Stock  issuable  upon  exercise  of
Warrants after giving effect to such adjustment.

         SECTION  4.10.  Notice  of  Certain  Transactions.  In the  event  that
CyberShop  shall  propose to (a) pay any dividend  payable in  securities of any
class to the holders of its Common Stock or to make any other non-cash  dividend
or distribution to the holders of its Common Stock, (b) offer the holders of its
Common Stock rights to subscribe for or to purchase any  securities  convertible
into  shares  of  Common  Stock or  shares  of stock of any  class or any  other
securities,  rights or options,  (c) issue any (i) shares of Common Stock,  (ii)
rights,  options or warrants  entitling  the holders  thereof to  subscribe  for
shares of Common Stock, or (iii) securities  convertible into or exchangeable or
exercisable  for  Common  Stock  (in the case of (i),  (ii) and  (iii),  if such
issuance or adjustment would result in an adjustment hereunder),  (d) effect any
capital  reorganization,  reclassification,  consolidation or merger, (e) effect
the voluntary or involuntary dissolution, liquidation or winding-up of CyberShop
or (f) make a tender offer or exchange  offer with respect to the Common  Stock,
CyberShop  shall  within 5 days send to the  Holders  a notice of such  proposed
action or offer.  Such notice shall be mailed to the Holders at their  addresses
as they appear in the Certificate Register,  which shall specify the record date
for the  purposes of such  dividend,  distribution  or rights,  or the date such
issuance or event is to take place and the date of participation  therein by the
holders  of Common  Stock,  if any such date is to be fixed,  and shall  briefly
indicate  the effect of such  action on the  Common  Stock and on the number and
kind of any other shares of stock and on other property,  if any, and the number
of shares of Common Stock and other property,  if any, issuable upon exercise of
each  Warrant and the  Exercise  Price  after  giving  effect to any  adjustment
pursuant to Article 4 which will be required  as a result of such  action.  Such
notice  shall be given as promptly as possible and (x) in the case of any action
covered by clause (a) or (b)  above,  at least 10 days prior to the record  date
for  determining  holders of the Common Stock for purposes of such action or (y)
in the case of any other such action,  at least 20 days prior to the date of the
taking of such  proposed  action  or the date of  participation  therein  by the
holders of Common Stock, whichever shall be the earlier.

         SECTION 4.11.  Adjustment to Warrant  Certificate.  The form of Warrant
Certificate  need not be changed because of any adjustment made pursuant to this
Article 4, and Warrant  Certificates  issued after such adjustment may state the
same Exercise Price and the same number of shares of



<PAGE>



                                                                              18

Common Stock issuable upon exercise of the Warrants as are stated in the Warrant
Certificates  initially issued pursuant to this Agreement.  CyberShop,  however,
may at any time in its sole  discretion  make any  change in the form of Warrant
Certificate  that it may deem appropriate to give effect to such adjustments and
that does not affect the substance of the Warrant  Certificate,  and any Warrant
Certificate   thereafter  issued  or  countersigned,   whether  in  exchange  or
substitution for an outstanding Warrant Certificate or otherwise,  may be in the
form as so changed.


                                    ARTICLE 5

                               Registration Rights

         SECTION 5.01. Effectiveness of Registration Statement.  CyberShop shall
cause  to be filed  pursuant  to Rule 415 (or any  successor  provision)  of the
Securities Act a registration  statement covering the issuance of Warrant Shares
to the Holders  upon  exercise  of the  Warrants  by the  Holders  thereof  (the
"Registration  Statement")  and shall use its  reasonable  efforts  to cause the
Registration  Statement  to  be  declared  effective  on  or  before  the  first
anniversary of the Issue Date. CyberShop shall cause the Registration  Statement
to remain effective until the earlier of (i) such time as all Warrants have been
exercised  and (ii) the  Expiration  Date.  CyberShop  shall (i) furnish to each
Holder,  without charge, at least one copy of the Registration Statement and any
amendments thereto, (ii) for so long as any Registration Statement is effective,
deliver to each Holder,  without charge,  as many copies of the final prospectus
included in such Registration  Statement and any amendment or supplement thereto
as such Holder may reasonably request and (iii) if in the opinion of counsel for
the Holders  any  amendment  or  supplement  to the  Registration  Statement  is
required to enable the Holder to resell Warrant  Shares,  effect such amendments
or supplements and cooperate in any arrangement with respect to such resale.

         SECTION 5.02. Blue Sky.  CyberShop shall use its reasonable  efforts to
register or qualify the Warrant  Shares under all  applicable  securities  laws,
blue sky laws or similar  laws of all  jurisdictions  in the  United  States and
Canada in which any Holder of Warrants may or may be deemed to purchase  Warrant
Shares upon the  exercise of Warrants  and shall use its  reasonable  efforts to
maintain such registration or qualification through the earlier of (i) such time
as all Warrants  have been  exercised  or (ii) the  Expiration  Date;  provided,
however, that CyberShop



<PAGE>


                                                                              19

shall not be required to qualify  generally  to do business in any  jurisdiction
where it would not otherwise be required to qualify but for this Section 5.02 or
to take any action  which would  subject it to general  service of process or to
taxation in any such jurisdiction where it is not then so subject.

         SECTION 5.03. Accuracy of Disclosure. To the extent any Holder uses the
Registration  Statement  for any resale of Warrant  Shares as provided in clause
(iii) of Section  5.01,  CyberShop  represents  and  warrants to each Holder and
agrees for the benefit of each Holder that (i) the  Registration  Statement  and
any amendment  thereto will not contain any untrue  statement of a material fact
or omit to state a material fact  required to be stated  therein or necessary to
make the statements  contained  therein not misleading;  and (ii) the prospectus
delivered  to such  Holder  upon the  exercise  of  Warrants  and the  documents
incorporated  by reference  therein  will not contain any untrue  statement of a
material fact or omit to state a material fact required to be stated  therein or
necessary  to  make  the  statements   contained   therein,   in  light  of  the
circumstances  under which they were made, not  misleading;  provided,  however,
that CyberShop shall have no liability under clauses (i) or (ii) of this Section
5.03  with  respect  to any  such  untrue  statement  or  omission  made  in any
Registration  Statement  in reliance  upon and in  conformity  with  information
furnished to CyberShop by or on behalf of the Holders specifically for inclusion
therein.

         SECTION  5.04.  Indemnification.  To the  extent  any  Holder  uses the
Registration  Statement  for any resale of Warrant  Shares as provided in clause
(iii) of Section 5.01:

              (a) In  connection  with  any  Registration  Statement,  CyberShop
agrees to  indemnify  and hold  harmless  each Holder of the  Warrants  and each
person,  if any, who controls such Holder  within the meaning of the  Securities
Act or the Exchange Act (each Holder and such controlling persons being referred
to  collectively  as the  "Indemnified  Parties")  from and  against any losses,
claims,  damages or  liabilities,  joint or  several,  or any actions in respect
thereof (including but not limited to any losses, claims,  damages,  liabilities
or actions  relating to purchases and sales of the Warrant Shares) to which each
Indemnified  Party may become subject under the Securities Act, the Exchange Act
or otherwise,  insofar as such losses, claims,  damages,  liabilities or actions
arise out of or are based upon any untrue  statement or alleged untrue statement
of a material fact contained in such Registration  Statement or prospectus or in
any amendment or supplement thereto, or arise out of,



<PAGE>



                                                                              20

or are based upon, the omission or alleged  omission to state therein a material
fact required to be stated therein or necessary to make the statements  therein,
in light of the  circumstances  under which they were made, not misleading,  and
shall  reimburse,  as incurred,  the Indemnified  Parties for any legal or other
expenses  reasonably  incurred  by  them in  connection  with  investigating  or
defending any such loss, claim, damage,  liability or action in respect thereof;
provided,  however,  that (i) CyberShop  shall not be liable in any such case to
the extent that such loss, claim,  damage or liability arises out of or is based
upon any untrue  statement  or alleged  untrue  statement or omission or alleged
omission  made  in such  Registration  Statement  or any  preliminary  or  final
prospectus  or in any  amendment or  supplement  thereto in reliance upon and in
conformity with written  information  pertaining to such Holder and furnished to
CyberShop by or on behalf of such Holder  specifically  for  inclusion  therein,
(ii) with  respect  to any  untrue  statement  or  omission  or  alleged  untrue
statement  or omission  made in any  prospectus  relating  to such  Registration
Statement,  the indemnity  agreement  contained in this subsection (a) shall not
inure to the  benefit of any person as to which there is a  prospectus  delivery
requirement  (a  "Delivering  Seller")  that sold the  Securities  to the person
asserting any such losses, claims, damages or liabilities to the extent that any
such loss, claim, damage or liability of such Delivering Seller results from the
fact that there was not sent or given to such person, on or prior to the written
confirmation  of such sale,  a copy of the relevant  prospectus,  as amended and
supplemented, provided that (I) CyberShop shall have previously furnished copies
thereof to such  Delivering  Seller in accordance  with this  Agreement and (II)
such furnished prospectus, as amended and supplemented, would have corrected any
such untrue statement or omission or alleged untrue  statement or omission,  and
(iii) this  indemnity  agreement  will be in  addition  to any  liability  which
CyberShop may otherwise have to such Indemnified Party.

              (b) In connection with any Registration Statement,  each Holder of
the  Warrants,  severally  and not jointly,  will  indemnify  and hold  harmless
CyberShop and each person, if any, who controls  CyberShop within the meaning of
the Securities Act or the Exchange Act and the directors,  officers,  agents and
employees  of such  controlling  persons  from and against  any losses,  claims,
damages or liabilities or any actions in respect  thereof to which  CyberShop or
any such  controlling  person or director,  officers,  agent or employee of such
controlling person may become subject under the Securities Act, the Exchange Act
or otherwise, insofar as such losses, claims, damages, liabilities or actions



<PAGE>



                                                                              21

arise out of or are based upon any untrue  statement or alleged untrue statement
of a material fact  contained in such  Registration  Statement or preliminary or
final prospectus or in any amendment or supplement  thereto,  or arise out of or
are based upon the omission or alleged omission to state therein a material fact
necessary to make the statements  therein,  in light of the circumstances  under
which they were made, not  misleading,  but in each case only to the extent that
the untrue statement or alleged untrue statement or omission or alleged omission
was made in reliance upon and in conformity with written information  pertaining
to such  Holder  and  furnished  to  CyberShop  by or on behalf  of such  Holder
specifically  for inclusion  therein;  and,  subject to the limitation set forth
immediately preceding this clause, shall reimburse,  as incurred,  CyberShop for
any  legal  or other  expenses  reasonably  incurred  by  CyberShop  or any such
controlling  person in  connection  with  investigating  or defending  any loss,
claim, damage,  liability or action in respect thereof. This indemnity agreement
will be in addition to any  liability  which such Holder may  otherwise  have to
CyberShop or any of its controlling persons.

              (c)  Promptly  after  receipt by an  indemnified  party under this
section of notice of the  commencement of any action or proceeding  (including a
governmental investigation),  such indemnified party will, if a claim in respect
thereof is to be made against the indemnifying party under this section,  notify
the  indemnifying  party of the  commencement  thereof;  but the  omission so to
notify the indemnifying  party will not, in any event,  relieve the indemnifying
party  from  any   obligations   to  any   indemnified   party  other  than  the
indemnification obligation provided in paragraph (a) or (b) above, except to the
extent that it is  prejudiced  or harmed in any  material  respect by failure to
give  such  prompt  notice.  In case any such  action  is  brought  against  any
indemnified  party, and it notifies the  indemnifying  party of the commencement
thereof,  the indemnifying party will be entitled to participate therein and, to
the extent that it may wish, jointly with any other indemnifying party similarly
notified,  to assume the defense thereof, with one counsel (and local counsel as
necessary)  reasonably  satisfactory to such  indemnified  party (who shall not,
except with the consent of the indemnified party, be counsel to the indemnifying
party),  and after notice from the indemnifying  party to such indemnified party
of its election so to assume the defense thereof the indemnifying party will not
be liable to such  indemnified  party under this  section for any legal or other
expenses, other than reasonable costs of investigation, subsequently incurred by
such indemnified party in connection with the defense



<PAGE>



                                                                              22

thereof.  No indemnifying party shall,  without the prior written consent of the
indemnified party, not to be unreasonably withheld, effect any settlement of any
pending or  threatened  action in respect of which any  indemnified  party is or
could have been a party and indemnity  could have been sought  hereunder by such
indemnified  party unless such settlement  includes an unconditional  release of
such  indemnified  party from all  liability  on any claims that are the subject
matter of such  action.  No  indemnifying  party shall be liable for any amounts
paid in  settlement of any action or claim  without its written  consent,  which
consent shall not be  unreasonably  withheld,  but if settled in accordance with
its written consent or if there be a final judgment of the plaintiff in any such
action,  the  indemnifying  party  agrees to  indemnify  and hold  harmless  any
indemnified  party  from and  against  any loss or  liability  by reason of such
settlement or judgment.

              (d)  If  the  indemnification  provided  for in  this  section  is
unavailable  or  insufficient  to  hold  harmless  an  indemnified  party  under
subsections (a) or (b) above for any reason other than as provided in subsection
(c) above, then each  indemnifying  party shall contribute to the amount paid or
payable by such indemnified party as a result of the losses,  claims, damages or
liabilities (or actions in respect thereof) referred to in subsection (a) or (b)
above (i) in such proportion as is appropriate to reflect the relative  benefits
received  by  the  indemnifying  party  or  parties  on the  one  hand  and  the
indemnified  party  on the  other  or (ii)  if the  allocation  provided  by the
foregoing  clause (i) is not permitted by applicable  law, in such proportion as
is appropriate to reflect not only the relative  benefits  referred to in clause
(i) above but also the relative  fault of the  indemnifying  party or parties on
the one  hand and the  indemnified  party on the  other in  connection  with the
statements  or  omissions  that  resulted  in such  losses,  claims,  damages or
liabilities  (or  actions  in  respect  thereof)  as well as any other  relevant
equitable considerations.  The relative fault of the parties shall be determined
by  reference  to,  among other  things,  whether  the untrue or alleged  untrue
statement  of a material  fact or the  omission  or alleged  omission to state a
material  fact relates to  information  supplied by CyberShop on the one hand or
such Holder or such other indemnified  person, as the case may be, on the other,
and  the  parties'  relative  intent,  knowledge,   access  to  information  and
opportunity to correct or prevent such statement or omission. The amount paid by
an indemnified party as a result of the losses,  claims,  damages or liabilities
referred  to in the first  sentence  of this  subsection  (d) shall be deemed to
include any legal or other  expenses  reasonably  incurred  by such  indemnified
party



<PAGE>



                                                                              23

in connection with  investigating  or defending any action or claim which is the
subject of this  subsection  (d).  Notwithstanding  any other  provision of this
Section  5(d),  the Holders  shall not be required to  contribute  any amount in
excess of the amount by which the net proceeds received by such Holders from the
sale of the Warrant Shares pursuant to the  Registration  Statement  exceeds the
amount of damages which such Holders would have  otherwise  been required to pay
by reason of such  untrue or alleged  untrue  statement  or  omission or alleged
omission. No person guilty of fraudulent  misrepresentation  (within the meaning
of Section 11(f) of the Securities Act) shall be entitled to  contribution  from
any person who was not guilty of such fraudulent misrepresentation. For purposes
of this  paragraph (d), each officer,  director,  employee,  representative  and
agent of an  indemnified  party  and each  person,  if any,  who  controls  such
indemnified  party within the meaning of the  Securities Act or the Exchange Act
shall have the same rights to contribution as such  indemnified  party, and each
officer,  director,  employee,  representative  and agent of CyberShop  and each
person, if any, who controls  CyberShop within the meaning of the Securities Act
or the Exchange Act shall have the same rights to contribution as CyberShop.

              (e) The  agreements  contained in this section  shall  survive the
sale of the Warrant Shares pursuant to the Registration  Statement,  as the case
may be, and shall remain in full force and effect, regardless of any termination
or cancellation of this Agreement or any  investigation  made by or on behalf of
any indemnified party.

         SECTION  5.05  Additional  Acts.  If the issuance or sale of any Common
Stock or other  securities  issuable upon the exercise of the Warrants  requires
registration  or  approval  of  any  governmental   authority  (other  than  the
registration  requirements under the Securities Act), or the taking of any other
action  under  the  laws  of the  United  States  of  America  or any  political
subdivision  thereof before such  securities  may be validly  offered or sold in
compliance with such laws, then CyberShop  covenants that it will, in good faith
and as  expeditiously  as reasonably  possible,  use all  reasonable  efforts to
secure and maintain such  registration or approval or to take such other action,
as the case may be.

         SECTION  5.06.   Expenses.   All  expenses   incident  to   CyberShop's
performance of or compliance with its  obligations  under this Article 5 will be
borne by CyberShop, including without limitation: (i) all SEC, stock exchange or
National Association of Securities Dealers, Inc.



<PAGE>



                                                                              24

registration and filing fees, (ii) all reasonable fees and expenses  incurred in
connection  with compliance  with state  securities or blue sky laws,  (iii) all
reasonable  expenses of any Persons  incurred  by or on behalf of  CyberShop  in
preparing or assisting in preparing,  printing and distributing the Registration
Statement or any other  registration  statement,  prospectus,  any amendments or
supplements  thereto  and other  documents  relating to the  performance  of and
compliance with this Article 5, (iv) the fees and  disbursements  of counsel for
CyberShop  and  (v)  the  fees  and  disbursements  of  the  independent  public
accountants  of  CyberShop,  including  the  expenses of any  special  audits or
comfort letters required by or incident to such performance and compliance.


                                    ARTICLE 6

                                  Miscellaneous

         SECTION 6.01. SEC Reports and Other Information.  Notwithstanding  that
CyberShop  may not be subject  to the  reporting  requirements  of Section 13 or
15(d) of the  Exchange  Act,  CyberShop  shall  file with the SEC and  thereupon
provide the Holders with such annual reports and such information, documents and
other  reports as are specified in Sections 13 and 15(d) of the Exchange Act and
applicable to a U.S.  corporation  subject to such Sections,  such  information,
documents and other  reports to be so filed and provided at the times  specified
for the filing of such information, documents and reports under such Sections.

         SECTION  6.02.  Persons  Benefitting.  Nothing  in  this  Agreement  is
intended or shall be construed  to confer upon any Person  other than  CyberShop
and the Holders any right,  remedy or claim under or by reason of this agreement
or any part hereof.

         SECTION 6.03.  Rights of Holders.  Holders of unexercised  Warrants are
not  entitled to (i) receive  dividends  or other  distributions,  (ii)  receive
notice of or vote at any  meeting  of the  stockholders,  (iii)  consent  to any
action of the  stockholders,  (iv) receive notice as  stockholders  of any other
proceedings of CyberShop,  (v) exercise any  preemptive  rights or (vi) exercise
any other rights whatsoever as stockholders of CyberShop.

         SECTION 6.04.  Amendment.  This Agreement may be amended by the parties
hereto  without  the  consent  of any  Holder  for the  purpose  of  curing  any
ambiguity, or of curing, correcting or supplementing any defective provision



<PAGE>



                                                                              25

contained  herein or adding or changing  any other  provisions  with  respect to
matters  or  questions  arising  under  this  Agreement  as  CyberShop  may deem
necessary  or  desirable   (including   without   limitation   any  addition  or
modification to provide for compliance with the transfer  restrictions set forth
herein);  provided,  however,  that such action shall not  adversely  affect the
rights of any of the Holders. Any amendment or supplement to this Agreement that
has an adverse  effect on the interests of the Holders shall require the written
consent of the  Holders  of a majority  of the then  outstanding  Warrants.  The
consent of each Holder affected shall be required for any amendment  pursuant to
which the  Exercise  Price would be  increased  or the number of Warrant  Shares
issuable  upon exercise of Warrants  would be decreased  (other than pursuant to
adjustments provided herein) or the exercise period with respect to the Warrants
would be shortened. In determining whether the Holders of the required number of
Warrants have concurred in any direction,  waiver or consent,  Warrants owned by
CyberShop or by any Person  directly or indirectly  controlling or controlled by
or under direct or indirect  common control with CyberShop  shall be disregarded
and  deemed  not to be  outstanding.  Subject to the  foregoing,  only  Warrants
outstanding at the time shall be considered in any such determination.

         SECTION 6.05. Notices.  Any notice or communication shall be in writing
and delivered in Person or mailed by first-class mail addressed as follows:

                  if to CyberShop:

                  CyberShop International, Inc.
                  130 Madison Avenue
                  New York, NY 10016
                  Attention:  Jeffrey S. Tauber,
                  Chairman of the Board

                  with a copy to:

                  Rubin Baum
                  Levin Constant & Friedman
                  30 Rockefeller Plaza
                  New York, NY 10112
                  Attention: Walter M. Epstein, Esq.



<PAGE>



                                                                              26

                  if to the Purchasers:

                  C.E. Unterberg, Towbin
                  Fahnestock & Co. Inc.
                  c/o C.E. Unterberg, Towbin
                  Swiss Bank Tower
                  10 East 50th Street, 22nd Floor
                  New York, NY 10022
                  Attention:  Robert Abrams
                              A. Robert Towbin

         CyberShop  or the  Purchasers by  notice  to the  other  may  designate
additional or different addresses for subsequent notices or communications.

         Any notice or  communication  mailed to a Holder shall be mailed to the
Holder at the  Holder's  address as it appears on the  Certificate  Register and
shall be suffi ciently given if so mailed within the time prescribed.

         Failure to mail a notice or  communication to a Holder or any defect in
it shall not affect its sufficiency  with respect to other Holders.  If a notice
or  communication  is mailed in the manner  provided  above,  it is duly  given,
whether or not the addressee receives it.

         SECTION  6.06.  Governing  Law. The laws of the State of New York shall
govern this Agreement and the Warrant Certificates.

         SECTION 6.06. Successors. All agreements of CyberShop in this Agreement
and the Warrant Certificates shall bind its successors.

         SECTION 6.08.  Multiple  Originals.  The parties may sign any number of
copies of this Agreement. Each signed copy shall be an original, but all of them
together  represent the same agreement.  One signed copy is enough to prove this
Agreement.

         SECTION 6.09. Table of Contents.  The table of contents and headings of
the Articles and Sections of this Agreement  have been inserted for  convenience
of reference only, are not intended to be considered a part hereof and shall not
modify or restrict any of the terms or provisions hereof.

         SECTION  6.10.  Severability.  The  provisions  of this  Agreement  are
severable,  and if any clause or  provision  shall be held  invalid,  illegal or
unenforceable in whole or in part in any  jurisdiction,  then such invalidity or
unenforceability   shall  affect  in  that  jurisdiction  only  such  clause  or
provision, or part thereof, and shall not in any



<PAGE>


                                                                              27

manner  affect such clause or provision in any other  jurisdiction  or any other
clause or provision of this Agreement in any jurisdiction.

                  IN WITNESS WHEREOF,  the parties have caused this Agreement to
be duly executed as of the date first written above.


                                        CYBERSHOP INTERNATIONAL, INC.,

                                          by
                                             -----------------------------
                                                 Name:
                                                 Title:


                                        C.E. UNTERBERG, TOWBIN, as Purchaser,

                                          by
                                             -----------------------------
                                                 Name:
                                                 Title:


                                        Fahnestock & Co. Inc., as Purchaser,
                                          by
                                             -----------------------------
                                                 Name:
                                                 Title:

<PAGE>


                                                                       EXHIBIT A



                      [FORM OF FACE OF WARRANT CERTIFICATE]


         THE  COMMON   STOCK,   PAR  VALUE   $.001  PER  SHARE,   OF   CYBERSHOP
INTERNATIONAL,  INC. ("CYBERSHOP") FOR WHICH THIS WARRANT IS EXERCISABLE MAY NOT
BE OFFERED OR SOLD IN THE UNITED STATES ABSENT REGISTRATION UNDER THE SECURITIES
ACT OF 1933 (THE "SECURITIES ACT"), AND ANY APPLICABLE STATE SECURITIES LAWS, OR
AN APPLICABLE  EXEMPTION FROM SUCH REGISTRATION  REQUIREMENTS.  ACCORDINGLY,  NO
HOLDER SHALL BE ENTITLED TO EXERCISE SUCH HOLDER'S  WARRANTS AT ANY TIME UNLESS,
AT THE TIME OF EXERCISE,  (i) A REGISTRATION  STATEMENT UNDER THE SECURITIES ACT
RELATING  TO THE  SHARES OF COMMON  STOCK  ISSUABLE  UPON THE  EXERCISE  OF THIS
WARRANT HAS BEEN FILED WITH,  AND  DECLARED  EFFECTIVE  BY, THE  SECURITIES  AND
EXCHANGE  COMMISSION (THE "SEC"), AND NO STOP ORDER SUSPENDING THE EFFECTIVENESS
OF SUCH REGISTRATION  STATEMENT HAS BEEN ISSUED BY THE SEC, OR (ii) THE ISSUANCE
OF SUCH SHARES IS  PERMITTED  PURSUANT  TO AN  EXEMPTION  FROM THE  REGISTRATION
REQUIREMENTS OF THE SECURITIES ACT AND ANY APPLICABLE STATE SECURITIES LAWS.

         THIS SECURITY (OR ITS  PREDECESSOR)  HAS NOT BEEN REGISTERED  UNDER THE
SECURITIES  ACT, OR ANY STATE  SECURITIES LAWS AND NEITHER THIS SECURITY NOR ANY
INTEREST OR PARTICIPATION HEREIN MAY BE OFFERED,  SOLD OR OTHERWISE  TRANSFERRED
WITHIN THE "UNITED  STATES" OR TO "U.S.  PERSONS"  (AS DEFINED IN  REGULATION  S
UNDER THE SECURITIES  ACT) IN THE ABSENCE OF SUCH  REGISTRATION OR AN APPLICABLE
EXEMPTION THEREFROM. EACH PURCHASER OF THIS SECURITY IS HEREBY NOTIFIED THAT THE
SELLER MAY BE RELYING ON THE EXEMPTION  FROM THE  PROVISIONS OF SECTION 5 OF THE
SECURITIES ACT.


No. [     ]                                      Certificate for ______ Warrants
                                   to Purchase __________ shares of Common Stock


                       VOID AFTER 5.00 P.M. NEW YORK TIME
                                  on [ ], 2003


                      WARRANTS TO PURCHASE COMMON STOCK OF
                          CYBERSHOP INTERNATIONAL, INC.


         THIS  CERTIFIES  THAT , or its  registered  assigns,  is the registered
holder of the number of Warrants set forth above (the "Warrants").  Each Warrant
entitles the registered holder thereof (the "Holder"), at its option and subject
to the  provisions  contained  herein and in the Warrant  Agreement  referred to
below, to purchase from CyberShop  International,  Inc., a Delaware  corporation
("CyberShop"),  [ ] shares of Common  Stock,  par value of $.001 per  share,  of
CyberShop  (the  "Common  Stock") at the per share  exercise  price of $[ ] (the
"Exercise  Price"),  or by Cashless  Exercise  referred to below.  This  Warrant
Certificate  shall terminate and become void as of the close of business on [ ],
2003 (the "Expiration Date") or upon the exercise hereof as to all the shares of
Common Stock subject hereto.  The number of shares issuable upon exercise of the
Warrants and the Exercise  Price per share shall be subject to  adjustment  from
time to time as set forth in the Warrant Agreement.

         This  Warrant  Certificate  is issued  under and in  accordance  with a
Warrant  Agreement  dated  as of [ ],  1998  (the  "Warrant  Agreement"),  among
CyberShop, and C.E. Unterberg, Towbin and Fahnestock & Co. Inc. (the



<PAGE>


                                                                       EXHIBIT A



"Purchasers"), and is  subject  to the terms  and  provisions  contained  in the
Warrant  Agreement,  to all of which  terms and  provisions  the  Holder of this
Warrant  Certificate  consents by acceptance  hereof.  The Warrant  Agreement is
hereby  incorporated  herein by reference  and made a part hereof.  Reference is
hereby made to the Warrant  Agreement  for a full  statement  of the  respective
rights,  limitations  of rights,  duties and  obligations  of CyberShop  and the
Holders of the  Warrants.  Capitalized  terms used but not defined  herein shall
have the  meanings  ascribed  thereto in the  Warrant  Agreement.  A copy of the
Warrant  Agreement  may be obtained  for  inspection  by the Holder  hereof upon
written  request  to  CyberShop  at 130  Madison  Avenue,  New  York,  NY 10016,
Attention: Secretary.

         Subject to the terms of the  Warrant  Agreement,  the  Warrants  may be
exercised in whole or in part (i) by  presentation  of this Warrant  Certificate
with the  Election  to  Purchase  attached  hereto  duly  executed  and with the
simultaneous  payment of the Exercise  Price in cash (subject to  adjustment) to
CyberShop  or its duly  authorized  agent for the  account of  CyberShop  at the
principal  office of  CyberShop  or (ii) by  Cashless  Exercise.  Payment of the
Exercise Price in cash shall be made by certified or official bank check payable
to the order of CyberShop or by wire transfer of funds to an account  designated
by  CyberShop  for such  purpose.  Payment by  Cashless  Exercise  shall be made
without the payment of cash by reducing the amount of Common Stock that would be
obtainable  upon the exercise of a Warrant and payment of the Exercise  Price in
cash so as to yield a number of shares of Common Stock upon the exercise of such
Warrant  equal to the  product of (1) the  number of shares of Common  Stock for
which such Warrant is exercisable as of the Exercise Date (if the Exercise Price
were  being  paid in cash) and (2) a  fraction,  the  numerator  of which is the
excess of the Current  Market  Value per share of Common  Stock on the  Exercise
Date  over  the  Exercise  Price  per  share  as of the  Exercise  Date  and the
denominator  of which is the Current  Market Value per share of the Common Stock
on the Exercise Date.

     As  provided  in  the  Warrant  Agreement  and  subject  to the  terms  and
conditions  therein set forth,  the Warrants shall be exercisable at any time on
or after the first  anniversary of the date of the Closing;  provided,  however,
that Holders of Warrants will be able to exercise their Warrants only if a shelf
registration  statement  relating to the Common Stock underlying the Warrants is
effective  or the  exercise of such  Warrants  is exempt  from the  registration
requirements of the Securities Act of 1933 and such securities are qualified for
sale or exempt from  qualification  under the applicable  securities laws of the
states or other  jurisdictions in which such Holders reside;  provided  further,
however, that no Warrant shall be exercisable after the fifth anniversary of the
date of the Closing.

         In the event  CyberShop  enters into a  Combination,  the Holder hereof
will be entitled to receive upon exercise of the Warrants the kind and amount of
shares of capital stock or other  securities or other property of such surviving
entity as the Holder would have been  entitled to receive upon or as a result of
the combination had the Holder exercised its Warrants  immediately prior to such
Combination;  provided, however, that in the event that, in connection with such
Combination,  consideration  to holders of Common  Stock in  exchange  for their
shares is payable solely in cash or in the event of the dissolution, liquidation
or winding-up  of CyberShop,  the Holder hereof will be entitled to receive such
cash  distributions  as the Holder would have received had the Holder  exercised
its Warrants immediately prior to such Combination, less the Exercise Price.




<PAGE>


                                                                       EXHIBIT A



         As provided in the  Warrant  Agreement,  the number of shares of Common
Stock  issuable  upon the exercise of the  Warrants  and the Exercise  Price are
subject to adjustment upon the happening of certain events.

         CyberShop  may require  payment of a sum  sufficient  to pay all taxes,
assessments  or other  governmental  charges in connection  with the transfer or
exchange of the  Warrant  Certificates  pursuant to Section  2.05 of the Warrant
Agreement,  but not for any  exchange  or  original  issuance  (not  involving a
transfer) with respect to temporary  Warrant  Certificates,  the exercise of the
Warrants or the issuance of the Warrant Shares.

         Upon any partial exercise of the Warrants, there shall be countersigned
and issued to the Holder  hereof a new Warrant  Certificate  representing  those
Warrants which were not exercised.  This Warrant Certificate may be exchanged at
the  principal  office of  CyberShop  by  presenting  this  Warrant  Certificate
properly endorsed with a request to exchange this Warrant  Certificate for other
Warrant  Certificates  evidencing  an equal  number of Warrants.  No  fractional
Warrant  Shares will be issued upon the exercise of the Warrants,  but CyberShop
shall pay an amount in cash equal to the Current  Market Value per Warrant Share
on the day immediately  preceding the date the Warrant is exercised,  multiplied
by the fraction of a Warrant Share that would be issuable on the exercise of any
Warrant.

         All shares of Common Stock  issuable by CyberShop  upon the exercise of
the Warrants  shall,  upon such issue, be duly and validly issued and fully paid
and non-assessable.

         CyberShop  shall be  entitled to treat the Holder of any Warrant as the
owner in fact thereof for all  purposes and shall not be bound to recognize  any
equitable or other claim to or interest in such Warrant on the part of any other
Person,  and shall not be liable for any registration or transfer of any Warrant
which  is  registered  or to be  registered  in the name of a  fiduciary  or the
nominee of a fiduciary.




<PAGE>


                                                                       EXHIBIT A



         The Warrants do not entitle any holder hereof to any of the rights of a
shareholder of CyberShop.

         This  Warrant  Certificate  shall  not be valid or  obligatory  for any
purpose  until it  shall  have  been  attested  by the  Secretary  or  Assistant
Secretary of CyberShop.


                                        CYBERSHOP INTERNATIONAL, INC.,
                                        
                                        by
                                          -----------------------------
                                           Name:
                                           Title: [President or Vice
                                                           President]



DATED:

Attest:

- -----------------------------
Name:
Title:  [Secretary or Assistant Secretary]



<PAGE>


                                                                       EXHIBIT A



                   FORM OF ELECTION TO PURCHASE WARRANT SHARES
                 (to be executed only upon exercise of Warrants)

                          CYBERSHOP INTERNATIONAL, INC.


         The undersigned  hereby  irrevocably  elects to exercise Warrants at an
exercise price per Warrant  (subject to adjustment) of $[ ] to acquire shares of
Common Stock, par value $.001 per share, of CyberShop International, Inc. on the
terms and conditions  specified  within the Warrant  Certificate and the Warrant
Agreement  therein  referred to,  surrenders  this Warrant  Certificate  and all
right, title and interest therein to CyberShop  International,  Inc. and directs
that the shares of Common Stock  deliverable  upon the exercise of such Warrants
be  registered  or placed  in the name and at the  address  specified  below and
delivered thereto.

Date:


                                          (Signature of Owner)
                                          
                                          
                                          (Street Address)
                                          
                                          
                                          (City)    (State)   (Zip Code)

                                          Signature Guaranteed by:
                                          
                                          
                                          [Signature  must be  guaranteed  by an
                                          eligible Guarantor Institution (banks,
                                          stock   brokers,   savings   and  loan
                                          associations  and credit  unions) with
                                          membership  in an  approved  guarantee
                                          medallion    program    pursuant    to
                                          Securities  and  Exchange   Commission
                                          Rule b 17Ad-5]





<PAGE>


                                                                       EXHIBIT A


Securities and/or check to be issued to:

Please insert social security or identifying number:

         Name:

         Street Address:

         City, State and Zip Code:

Any unexercised Warrants represented by the Warrant Certificate to be issued to:

         Please insert social security or identifying number:

         Name:

         Street Address:

         City, State and Zip Code:






                              EMPLOYMENT AGREEMENT

AGREEMENT ("Agreement") made as of this 21st day of January 1998 (the "Effective
Date"), by and between  CyberShop  International,  Inc., a Delaware  corporation
(hereinafter "Employer"), and Gary Finkel (hereinafter "Executive").

                              W I T N E S S E T H:

     WHEREAS,  Employer wishes Executive to serve as an officer and executive of
Employer; and

WHEREAS, Executive wishes to be so employed;

NOW, THEREFORE,  in consideration of the mutual covenants hereinafter set forth,
the parties hereto agree as follows:

1.  Commencing  as of the Effective  Date,  Employer  employs  Executive as Vice
President,  Chief  Financial  Officer and  Treasurer  of Employer to perform the
duties normally incident to such positions.  Executive shall at all times report
to the President of Employer.

2. Executive agrees to devote all of Executive's business time, efforts,  skills
and  attention  to fulfill  Executive's  duties and  responsibilities  hereunder
faithfully, diligently and competently.

3. The term of this  Agreement  shall  commence on the Effective  Date and shall
terminate  one (1) year  thereafter,  unless sooner  terminated  as  hereinafter
provided,  and shall be subject to automatic annual renewal thereafter unless at
least sixty (60)



<PAGE>



days prior to the end of the term of this Agreement or any annual renewal period
Executive or Employer shall give written notice to the other that this Agreement
shall not be renewed.

4.  Employer  shall pay to  Executive  as  compensation  for all  services to be
rendered by Executive hereunder the following:

(a) A salary at the rate of One Hundred Twenty Thousand and 00/100 ($120,000.00)
Dollars per annum.  In the event that an initial  public  offering of Employer's
securities (the "Public  Offering") is consummated,  Executive's salary shall be
increased to the rate of One Hundred  Forty  Thousand  and 00/100  ($140,000.00)
Dollars per annum commencing on the date of consummation of the Public Offering.
Such salary is hereinafter referred to as the Base Salary.

(b) Executive shall be eligible for bonuses, at such time and in such amounts as
shall be determined at the  discretion  of  Employer's  Board of Directors  (the
"Board) based on its assessment of Executive's performance of Executive's duties
and on the financial performance of Employer.

(c) Employer will  reimburse  Executive for all  reasonable  travel and business
expenses incurred by Executive in connection with Executive's services hereunder
in accordance  with the usual  practices and policies of Employer in effect from
time to time, upon presentation of vouchers.

(d) Employer will make available to Executive health benefits  currently offered
or  during  the  term of this  Agreement  are

                                      -2-

<PAGE>



offered to other executives of Employer. In addition, Executive will be eligible
for and will be offered participation in any and all group insurance,  hospital,
dental,  major medical and  disability  benefits and stock option plans or other
similar fringe  benefits which are currently  offered or during the term of this
Agreement are offered to other executives of Employer.

5. Subject to the adoption of Employer's  1998 Stock Option Plan (the "Plan") by
the Board,  to the approval of the Plan by  Employer's  stockholders  and to the
approval of the grant of options to Executive by the Board,  Executive  shall be
granted  an option or  options  (the  "Option")  to  purchase  65,000  shares of
Employer's  common  stock,  $.001 par value per share (the "Common  stock") from
Employer at an  exercise  price of $5.00 per share,  provided  that in the event
that the price per share of Common  Stock  sold in the Public  Offering  is less
than $5.00,  the Board shall grant an additional  number of options to Executive
so that the  product of the total  number of options  granted  and the  exercise
price per share of Common Stock sold in the Public Offering is equal to 325,000,
the product of the 65,000 options and the $5.00 per share exercise price. In the
event that the Public  Offering is not  consummated on or prior to May 15, 1998,
the options granted pursuant to this Section 5 shall be canceled and new options
shall be granted to  Executive to purchase  65,000  shares of Common Stock at an
exercise  price per share equal to the fair market  value of the Common Stock on
the May 15th 1998, as determined by the Board in its sole discretion. The Option
shall vest and be exercisable as follows:  (i) 1/3 of the shares of

                                      -3-

<PAGE>



Common Stock  subject to the Option on the first  anniversary  of the  Effective
Date, (ii) 1/3 of the shares of Common Stock subject to the Option on the second
anniversary  of the Effective  Date, and (iii) 1/3 of the shares of Common Stock
subject to the Option on the third anniversary of the Effective Date, subject to
termination as provided in the Plan,  and further  subject to termination in the
event that (x) Executive  breaches any term hereof,  (y) Executive's  employment
hereunder is  terminated  for Cause (as  hereinafter  defined) or is  terminated
without Cause, or (z) Executive voluntarily  terminates  Executive's  employment
hereunder.  The Option shall expire five (5) years from the date of vesting. The
terms of the Option  shall  otherwise  be governed  by the Plan,  as well as the
applicable  option  agreement  to be entered  into  pursuant to the terms of the
Plan.

6. In the event of  Executive's  death during the term of this  Agreement,  this
Agreement shall terminate immediately, provided, however, that Executive's legal
representatives  shall be  entitled  to  receive  the Base  Salary  which  would
otherwise  have been due Executive had he worked through the end of the month in
which Executive died.

7. If  during  the  term of this  Agreement,  Executive  is  unable  to  perform
Executive's duties hereunder on account of illness or other incapacity, and such
illness or other  incapacity  shall continue for a period of more than three (3)
consecutive  months during any twelve (12) month period  Employer shall have the
right,  on thirty  (30) days'  notice to  Executive,  given after such three (3)
month period, to terminate this Agreement. In the

                                      -4-

<PAGE>



event of any such  termination  Employer  shall be obligated to pay to Executive
the Base Salary which would  otherwise be due Executive  until the expiration of
the month of  employment  during which the  termination  occurred plus three (3)
additional  months  of the  Base  Salary  for the year in  which  Executive  was
terminated.  If, prior to the date specified on such notice, Executive's illness
or  incapacity  shall  have  terminated  and  Executive  shall have taken up the
performance of Executive's  duties  thereunder,  Executive  shall be entitled to
resume  Executive's  employment  hereunder  as though  such  notice had not been
given.  The Board shall determine in good faith,  upon  consideration of medical
evidence  satisfactory to it, whether  Executive by reason of physical or mental
disability  shall be  unable to  perform  the  services  required  of  Executive
hereunder.

8. If Employer shall terminate Executive's employment hereunder for Cause, or if
Executive  shall  voluntarily  leave  Executive's  employment  hereunder,   this
Agreement  shall  terminate  immediately  and Employer shall pay to Executive an
amount equal to the Base Salary hereunder  through the date of such termination.
Cause  shall mean (i) any  conviction  of any crime  (whether  or not  involving
Employer) constituting a felony in the jurisdiction  involved,  (ii) engaging in
any  substantiated  act involving  moral  turpitude,  (iii)  engaging in any act
which, in each case, subjects, or if generally known would subject,  Employer to
public ridicule or  embarrassment,  (iv) gross  misconduct in the performance of
Executive's  duties  hereunder,  (v) willful  failure or refusal to perform such
duties as may be relegated to 

                                      -5-

<PAGE>



Executive  commensurate  with  Executive's  position,  or  (vi)  breach  of  any
provision of this Agreement by Executive.

9. If  Executive's  employment  is terminated by Employer  without  Cause,  this
Agreement shall terminate immediately, provided, however, that Employer shall be
obligated to pay Executive the Base Salary through the date of such termination.
In addition if  termination  occurs  during the first twelve (12) months of this
Agreement the Executive  shall be paid an amount equal to six (6) months of Base
Salary as severance.

10. Executive covenants and agrees with Employer that Executive will not, during
the  term  of  this  Agreement  and  thereafter   directly  or  indirectly  use,
communicate,  disclose or disseminate to anyone (except to the extent reasonably
necessary  for  Executive to perform  Executive's  duties  hereunder,  except as
required by law or except if generally  available to the public  otherwise  than
through use,  communication,  disclosure  or  dissemination  by  Executive)  any
Confidential  Information (as hereinafter  defined) concerning the businesses or
affairs of Employer or of any of its affiliates or subsidiaries  which Executive
may have acquired in the course of or as incident to  Executive's  employment or
prior dealings with Employer or with any of its affiliates or subsidiaries.

"Confidential  Information"  shall  mean  (a)  all  knowledge,  information  and
material  concerning  Employer  or its  business  or the  business of any of its
affiliates or subsidiaries that shall become known to Executive as a consequence
of Executive's 

                                      -6-

<PAGE>



relationship  with  Employer,  (b) all  information  that has been  disclosed to
Employer by any third party under an agreement or  circumstances  requiring such
information  to be kept  confidential,  and (c) all  knowledge,  information  or
material concerning Inventions that are, under this Agreement, owned by Employer
or assigned by Executive to Employer;  provided,  that Confidential  Information
shall  not  include  knowledge,  information  or  material  that  is or  becomes
generally  known or available to others in businesses  engaged in by Employer or
to  the  public  (other  than  through  unauthorized  disclosure).  Confidential
Information  shall include  without  limitation  (a)  information of a technical
nature,  such as  information  regarding  past,  present  and  future  research,
financial data, product information, marketing plans, computer programs (whether
in source or object  code form or other form and  whether  contained  on program
listings,  magnetic tape,  magnetic disks, CD ROMs or other media),  logic, flow
charts,  specifications,  documentation  and ideas relating to the activities of
Employer,  (b) information of a business nature,  such as information  regarding
past,   present  and  future   client   development,   strategies,   procurement
specifications,  cost and financial  data,  contracts,  quotations  and names of
actual and prospective  clients or customers,  and (c) all documents,  drawings,
reports, client lists, and other physical embodiments of all such information.

"Inventions"  shall  mean each of the  following,  but only to the  extent  they
relate to the business of commerce conducted over the Internet:  all inventions,
discoveries,  developments,  ideas,

                                      -7-

<PAGE>



works, improvements,  enhancements,  works of authorship,  products and computer
software,  whether or not  patentable,  and anything  else that is subject to or
potentially  subject  to the  patent,  copyright  or  trade  secret  laws of any
jurisdiction.

11. Executive acknowledges that Executive's services and responsibilities are of
particular  significance to Employer and that Executive's position with Employer
has given and will give  Executive  close  knowledge  of its  policies and trade
secrets.  Since Employer is in a creative and competitive business,  Executive's
continued and exclusive  service to Employer  under this  Agreement is of a high
degree of importance.

Executive covenants and agrees with Employer that Executive will not, during the
term of this  Agreement and for a period of two years after the  termination  of
Executive's  employment  hereunder in any manner,  directly or  indirectly,  (i)
induce or attempt to influence any present or future officer,  employee, lessor,
lessee,  licensor or licensee of Employer or its  subsidiaries or its affiliates
to leave its  respective  employ or  solicit  or  divert or  service  any of the
customers or clients that Employer or its  subsidiaries or its affiliates has or
had in the one (1) year previous to the date of termination  of this  Agreement,
(ii) engage,  in North America or any other  territory in which Employer does or
contemplates  to do business,  in any businesses  presently  engaged in or to be
engaged in by Employer or its subsidiaries or affiliates during the term of this
Agreement,  and (iii)  except for  ownership  of no more than 1% of the  capital
stock,  be a stockholder  of any  corporation,  or directly or  indirectly  own,

                                      -8-

<PAGE>



manage, operate,  conduct, control or participate in the ownership,  management,
operation,  conduct,  control of, accept employment with, or be connected in any
other manner with, any business which engages in any direct competitive activity
including,  without  limitation,  any business which engages in retail  commerce
conducted over the Internet in any such geographic region.

12. Executive  acknowledges  that the remedy at law for any breach or threatened
breach by Executive of the covenants  contained in paragraphs 10 and 11 would be
wholly inadequate,  and therefore Employer or its subsidiaries or its affiliates
shall be entitled to preliminary  and permanent  injunctive  relief and specific
performance thereof.  Paragraphs 10 and 11 constitute  independent and separable
covenants  that shall be  enforceable  notwithstanding  rights or remedies  that
Employer or its subsidiaries or it affiliates may have under any other provision
of this Agreement,  or otherwise.  If any or all of the foregoing  provisions of
paragraphs 10 and 11 are held to be unenforceable for any reason whatsoever,  it
shall not in any way invalidate or affect the remainder or this Agreement  which
shall  remain in full force and  effect.  If the period of time or  geographical
areas specified in paragraphs 10 and 11 are determined to be unreasonable in any
judicial proceeding, the period of time or areas of restriction shall be reduced
so that this  Agreement  may be enforced in such areas and during such period of
time as shall be determined to be reasonable.

                                      -9-

<PAGE>



13.  Executive has carefully  read and considered  the  provisions  hereof,  and
having done so, agrees that  restrictions set forth in paragraphs 10, 11, and 12
(including,  but not limited to, the time periods of restrictions)  are fair and
reasonable  and are  reasonably  required for the protection of the interests of
Employer.

14.  Executive  represents  and warrants to Employer  that  Executive is not now
under any  obligation  of a contractual  or other nature to any person,  firm or
corporation  which is inconsistent or in conflict with this Agreement,  or which
would prevent, limit or impair in any way the execution of this Agreement or the
performance by Executive of Executive's obligations hereunder and Executive will
indemnify  and hold harmless  Employer,  its  directors,  officers and employees
against and in respect of all  liability,  loss,  damage,  expense or deficiency
resulting  from any  misrepresentation,  or breach of any  warranty or agreement
made by Executive in connection with Executive's employment hereunder.

15. The waiver by either party of a breach of any  provision  of this  Agreement
shall  not  operate  as or be  construed  as a waiver of any  subsequent  breach
thereof.

16. Any and all notices  referred to herein shall be  sufficient if furnished in
writing and sent by certified mail, return receipt requested,  to the respective
parties at the addresses set forth below,  or such other address as either party
may from time to time designate in writing.

                                      -10-

<PAGE>



To Executive:                       To Employer:



Gary Finkel                         CyberShop International, Inc.
8 Treeview Circle                   130 Madison Avenue
Scotch Plains, New Jersey           New York, New York 10016
07076                               Attention: Chairman of the Board


With copies in each case to:

Rubin Baum Levin Constant & Friedman
30 Rockefeller Plaza
New York, New York  10112
Attention:  Walter M. Epstein


17. This  Agreement  shall be binding  upon,  and shall inure to the benefit of,
Employer and its successors  and assigns,  and Executive and  Executive's  legal
representatives,  heirs,  legatees and distributees,  but neither this Agreement
nor  any  rights  hereunder  shall  be  assignable,  encumbered  or  pledged  by
Executive.

18.  This  Agreement  supersedes  any and all prior  written or oral  agreements
between Employer and Executive and constitutes the entire agreement  between the
parties  hereto with respect to the subject  matter hereof and no  modification,
amendment  or  waiver  of any of the  provisions  of  this  Agreement  shall  be
effective unless in writing and signed by both parties hereto.

19. This Agreement  shall be construed and enforced in accordance  with the laws
of the State of New York.

                                      -11-

<PAGE>



20. This Agreement may be executed in any number of counterparts,  each of which
shall be an original,  but all of which  together  shall  constitute one and the
same agreement.

21. If any provision or part of any provision of this  Agreement is held for any
reason to be unenforceable,  the remainder of this Agreement shall  nevertheless
remain in full force and effect.

IN WITNESS  WHEREOF,  the parties  hereto have caused this  Agreement to be duly
executed as of the day and year first above written.

CYBERSHOP INTERNATIONAL, INC.



By:
   ------------------------

Title:

Date:


- ---------------------------
Gary Finkel

Date:



                                      -12-







                              EMPLOYMENT AGREEMENT


         AGREEMENT  ("Agreement")  made as of this  _____ day of  February  (the
"Effective  Date"),  by and between  CyberShop  International,  Inc., a Delaware
corporation   (hereinafter   "Employer"),   and  Francis  O'Connor  (hereinafter
"Executive").

                              W I T N E S S E T H:

         WHEREAS, Employer wishes Executive to serve as an officer and executive
of Employer; and

         WHEREAS, Executive wishes to be so employed;

         NOW,  THEREFORE,  in consideration of the mutual covenants  hereinafter
set forth, the parties hereto agree as follows:

         1.       Commencing  as  of  the  Effective  Date,   Employer   employs
Executive as Vice President and Chief Information Officer of Employer to perform
the duties  normally  incident to such  positions.  Executive shall at all times
report to the President of Employer.  Executive  agrees that he will relocate to
the New York/New Jersey  metropolitan area on or before September 1, 1998. It is
agreed that pending such relocation  Executive shall be permitted to perform his
services from his home in Iowa provided that  Executive is reasonably  available
(every other week) to perform his services at the principal offices of Employer.
Executive  shall be  reimbursed  for airfare and  lodging  associated  with this
travel  consistent  with the  presentation of  documentation  in accordance with
Company procedures.

         2.       Executive  agrees to devote all of Executive's  business time,
efforts, skills and attention to fulfill Executive's duties and responsibilities
hereunder faithfully, diligently and competently.

         3.       The term of this  Agreement  shall  commence on the  Effective
Date and shall terminate one (1) year  thereafter,  unless sooner  terminated as
hereinafter  provided,   and  shall  be  subject  to  automatic  annual  renewal
thereafter  unless at least sixty (60) days prior to the end of the term of this
Agreement or any annual renewal period  Executive or Employer shall give written
notice to the other that this Agreement shall not be renewed.

         4.       Employer  shall  pay to  Executive  as  compensation  for  all
services to be rendered by Executive hereunder the following:

                  (a)    A salary at the rate of Ninety Six  Thousand and 00/100
($96,000)  Dollars per annum.  In the event that an initial  public  offering of
Employer's securities (the "Public Offering") is consummated, Executive's salary
shall  be  increased  to the  rate  One  Hundred

<PAGE>


Twenty-Five  Thousand Dollars  ($125,000.00) per annum commencing on the date of
consummation of the Public Offering.  Such salary is hereinafter  referred to as
the Base Salary.

                  (b)    Executive  shall be eligible for bonuses,  at such time
and in such amounts as shall be determined at the discretion of Employer's Board
of Directors (the "Board") based on its assessment of Executive's performance of
Executive's duties and on the financial performance of Employer.

                  (c)    Employer will  reimburse  Executive for all  reasonable
travel  and  business   expenses   incurred  by  Executive  in  connection  with
Executive's  services  hereunder  in  accordance  with the usual  practices  and
policies of Employer in effect from time to time, upon presentation of vouchers.

                  (d)    Employer  will  make available to Executive such health
benefits as are currently  offered or hereafter  will be offered during the term
such of this Agreement to other executives of Employer.  In addition,  Executive
will be  eligible  for and will be  offered  participation  in any and all group
insurance,  hospital,  dental,  major medical and disability  benefits and stock
option plans or other similar fringe benefits which are currently offered or are
hereafter  offered  during the term of this  Agreement  to other  executives  of
Employer.

         5.       Subject to the adoption of  Employer's  1998 Stock Option Plan
(the "Plan") by the Board,  the approval of the Plan by Employer's  stockholders
and the  approval of the grant of options to  Executive by the Board as provided
herein,  Executive  shall be granted an option (the "Option") to purchase 64,000
shares of  Employer's  common  stock,  $.001 par  value per share  (the  "Common
Stock") from Employer at an exercise price of $5.00 per share,  provided that in
the event that the price per share of Common  Stock sold in the Public  Offering
is less than $5.00,  the Board shall  grant an  additional  number of options to
Executive  so that the  product of the total  number of options  granted and the
exercise price per share of Common Stock sold in the Public Offering is equal to
$320,000  (the  product of the 64,000  options and the $5.00 per share  exercise
price).  In the event that the Public Offering is not consummated on or prior to
May 15, 1998, the options  granted  pursuant to this Section 5 shall be canceled
and new  options  shall be granted to  Executive  to purchase  64,000  shares of
Common  Stock at an exercise  price per share equal to the fair market  value of
the Common Stock on the May 15,  1998,  as  determined  by the Board in its sole
discretion.  The Option shall vest and be exercisable as follows: (i) 1/3 of the
shares of Common  Stock  subject to the Option on the first  anniversary  of the
Effective Date, (ii) 1/3 of the shares of Common Stock subject to the Options on
the second  anniversary  of the Effective  Date,  and (iii) 1/3 of the shares of
Common Stock  subject to the Option on the third  anniversary  of the  Effective
Date,  subject to termination  as provided in the Plan,  and further  subject to
termination  in the event  that (x)  Executive  breaches  any term  hereof,  (y)
Executive's  employment  hereunder  is  terminated  for  Cause  (as  hereinafter
defined) or is terminated without Cause, or (z) Executive voluntarily terminates
Executive's  employment  hereunder.  The Option shall expire five (5) years from
the date of vesting.  The terms of the Option shall otherwise be governed by the
Plan, as well as the applicable  option agreement to be entered into pursuant to
the terms of the Plan. 

                                       2

<PAGE>

         6.       In the  event of  Executive's  death  during  the term of this
Agreement, this Agreement shall terminate immediately,  provided,  however, that
Executive's legal  representatives  shall be entitled to receive the Base Salary
which would  otherwise  have been due Executive had he worked through the end of
the  month  in  which  Executive  died  and  provided  that  Executive's   legal
representatives  shall have the right to exercise  Options vested at the time of
death for a period of three (3) months thereafter.

         7.       If during the term of this  Agreement,  Executive is unable to
perform  Executive's duties hereunder on account of illness or other incapacity,
and such illness or other  incapacity  shall  continue for a period of more than
three (3) consecutive  months during any twelve (12) month period Employer shall
have the right, on thirty (30) days' notice to Executive, given after such three
(3)  month  period,  to  terminate  this  Agreement.  In the  event  of any such
termination  Employer  shall be obligated  to pay to  Executive  the Base Salary
which would  otherwise be due  Executive  until the  expiration  of the month of
employment  during  which the  termination  occurred  plus three (3)  additional
months of the Base Salary for the year in which  Executive was  terminated.  If,
prior to the date  specified in such notice,  Executive's  illness or incapacity
shall have  terminated  and  Executive  shall have taken up the  performance  of
Executive's duties thereunder, Executive shall be entitled to resume Executive's
employment  hereunder as though such notice had not been given.  The Board shall
determine in good faith, upon consideration of medical evidence  satisfactory to
it, whether Executive by reason of physical or mental disability shall be unable
to perform the services required of Executive hereunder.

         8.       If Employer shall terminate  Executive's  employment hereunder
for Cause,  or if  Executive  shall  voluntarily  leave  Executive's  employment
hereunder,  this Agreement shall terminate immediately and Employer shall pay to
Executive an amount equal to the Base Salary hereunder  through the date of such
termination.  Cause shall mean (i) any  conviction of any crime  (whether or not
involving  Employer)  constituting a felony in the jurisdiction  involved,  (ii)
engaging in any substantiated  act involving moral turpitude,  (iii) engaging in
any act which,  in each case,  subjects,  or if generally  known would  subject,
Employer  to public  ridicule or  embarrassment,  (iv) gross  misconduct  in the
performance of Executive's  duties hereunder,  (v) willful failure or refusal to
perform such material duties as may be delegated to Executive  commensurate with
Executive's position, or (vi) breach of any material provision of this Agreement
by Executive.

         9.       If  Executive's  employment is terminated by Employer  without
Cause,  this Agreement  shall terminate  immediately,  provided,  however,  that
Employer shall be obligated to pay Executive the Base Salary through the date of
such  termination.  In addition,  if termination  occurs any time after four (4)
months in  employment  with the  Company the  Executive  shall be paid an amount
equal to six (6) months of Base Salary as severance.

         10.      Executive  covenants and agrees with  Employer that  Executive
will  not,  during  the  term of  this  Agreement  and  thereafter  directly  or
indirectly  use,  communicate,  disclose or disseminate to anyone (except to the
extent  reasonably   necessary  for  Executive  to  perform  

                                       3

<PAGE>

Executive's  duties hereunder,  except as required by law or except if generally
available to the public otherwise than through use, communication, disclosure or
dissemination by Executive) any Confidential Information (as hereinafter defined
concerning  the businesses or affairs of Employer or of any of its affiliates or
subsidiaries  which  Executive may have acquired in the course of or as incident
to  Executive's  employment  or prior  dealings with Employer or with any of its
affiliates or subsidiaries.

                  "Confidential  Information"  shall  mean  (a)  all  knowledge,
information and material  concerning Employer or its business or the business of
any of its affiliates or subsidiaries  that shall become known to Executive as a
consequence of Executive's  relationship with Employer, (b) all information that
has been  disclosed  to  Employer  by any  third  party  under an  agreement  or
circumstances  requiring such information to be kept  confidential,  and (c) all
knowledge,  information or material  concerning  Inventions that are, under this
Agreement,  owned by Employer or assigned by Executive  to  Employer;  provided,
that  Confidential  Information  shall not  include  knowledge,  information  or
material that is or becomes generally known or available to others in businesses
engaged  in by  Employer  or to the  public  (other  than  through  unauthorized
disclosure).  Confidential  Information  shall include  without  limitation  (a)
information of a technical nature,  such as information  regarding past, present
and future  research,  financial data,  product  information,  marketing  plans,
computer  programs  (whether  in source or  object  code form or other  form and
whether contained on program listings, magnetic tape, magnetic disks, CD ROMs or
other  media),  logic,  flow  charts,  specifications,  documentation  and ideas
relating to the activities of Employer,  (b)  information of a business  nature,
such as  information  regarding  past,  present and future  client  development,
strategies,  procurement  specifications,  cost and financial  data,  contracts,
quotations and names of actual and prospective clients or customers, and (c) all
documents,  drawings,  reports,  client lists, and other physical embodiments of
all such information.

                  "Inventions" shall mean each of the following, but only to the
extent they relate to the business of commerce conducted over the Internet:  all
inventions, discoveries, developments, ideas, works, improvements, enhancements,
works of authorship,  products and computer software, whether or not patentable,
and  anything  else that is subject  to or  potentially  subject to the  patent,
copyright or trade secret laws of any jurisdiction.

         11.      Executive   acknowledges   that   Executive's   services   and
responsibilities are of particular significance to Employer and that Executive's
position with Employer has given and will give Executive  close knowledge of its
policies and trade  secrets.  Since  Employer is in a creative  and  competitive
business,  Executive's  continued and exclusive  service to Employer  under this
Agreement is of a high degree of importance.

                  Executive  covenants and agrees with  Employer that  Executive
will not,  during the term of this Agreement and for a period of two years after
the termination of Executive's  employment hereunder in any manner,  directly or
indirectly,  (i) induce or attempt to influence  any present or future  officer,
employee,  lessor, lessee,  licensor or licensee of Employer or its 

                                       4

<PAGE>

subsidiaries  or its  affiliates  to leave its  respective  employ or solicit or
divert  or  service  any  of the  customers  or  clients  that  Employer  or its
subsidiaries  or its  affiliates  has or had in the one (1) year previous to the
date of  termination  of this  Agreement,  (ii) engage,  in North America or any
other territory in which Employer does or  contemplates  to do business,  in any
businesses  presently  engaged  in or to  be  engaged  in  by  Employer  or  its
subsidiaries or affiliates  during the term of this Agreement,  and (iii) except
for ownership of no more than 1% of the capital  stock,  be a stockholder of any
corporation, or directly or indirectly own, manage, operate, conduct, control or
participate in the ownership, management, operation, conduct, control of, accept
employment  with, or be connected in any other manner with,  any business  which
engages in any direct competitive  activity including,  without limitation,  any
business  which engages in retail  commerce  conducted  over the Internet in any
such geographic region.

         12.      Executive  acknowledges  that the remedy at law for any breach
or threatened  breach by Executive of the  covenants  contained in paragraphs 10
and 11 would be wholly inadequate, and therefore Employer or its subsidiaries or
its affiliates shall be entitled to preliminary and permanent  injunctive relief
and specific  performance thereof.  Paragraphs 10 and 11 constitute  independent
and separable  covenants  that shall be  enforceable  notwithstanding  rights or
remedies that Employer or its  subsidiaries  or it affiliates may have under any
other provision of this Agreement,  or otherwise. If any or all of the foregoing
provisions of paragraphs 10 and ll are held to be  unenforceable  for any reason
whatsoever,  it shall not in any way  invalidate or affect the remainder or this
Agreement which shall remain in full force and effect.  If the period of time or
geographical  areas  specified  in  paragraphs  10 and 11 are  determined  to be
unreasonable  in any  judicial  proceeding,  the  period  of  time or  areas  of
restriction  shall be reduced so that this  Agreement  may be  enforced  in such
areas and during such period of time as shall be determined to be reasonable.

         13.      Executive has carefully  read and  considered  the  provisions
hereof, and having done so, agrees that restrictions set forth in paragraphs 10,
11, and 12 (including, but not limited to, the time periods of restrictions) are
fair and  reasonable  and are  reasonably  required  for the  protection  of the
interests of Employer.

         14.      Executive  represents  and warrants to Employer that Executive
is not now under any  obligation of a contractual or other nature to any person,
firm or corporation which is inconsistent or in conflict with this Agreement, or
which would prevent,  limit or impair in any way the execution of this Agreement
or the  performance  by  Executive  of  Executive's  obligations  hereunder  and
Executive will indemnify and hold harmless Employer, its directors, officers and
employees  against and in respect of all  liability,  loss,  damage,  expense or
deficiency  resulting from any  misrepresentation,  or breach of any warranty or
agreement made by Executive in connection with Executive's employment hereunder.

         15.      The  waiver by either  party of a breach of any  provision  of
this  Agreement  shall  not  operate  as or be  construed  as a  waiver  of  any
subsequent breach thereof.

                                       5

<PAGE>


         16.      Any and all notices  referred to herein shall be sufficient if
furnished in writing and sent by certified mail,  return receipt  requested,  to
the respective  parties at the addresses set forth below,  or such other address
as either party may from time to time designate in writing.


To Executive:                                  To Employer:

Francis O'Conner                               CyberShop International, Inc.
7511 Hampshire Drive North East                130 Madison Avenue
Cedar Rapids, Iowa  52402                      New York, New York  10016
                                               Attention:  Chairman of the Board


With copies in each case to:

                                                    RubinBaum Levin  Constant
                                                     & Friedman
                                                    30  Rockefeller Plaza
                                                    New York,  New York  10112
                                                    Attention: Walter M. Epstein

         17.      This  Agreement  shall be binding upon, and shall inure to the
benefit  of,  Employer  and  its  successors  and  assigns,  and  Executive  and
Executive's legal representatives, heirs, legatees and distributees, but neither
this  Agreement  nor any rights here under shall be  assignable,  encumbered  or
pledged by Executive.

         18.      This  Agreement  supersedes  any and all prior written or oral
agreements  between  Employer and Executive and constitutes the entire agreement
between the  parties  hereto with  respect to the subject  matter  hereof and no
modification,  amendment or waiver of any of the  provisions  of this  Agreement
shall be effective unless in writing and signed by both parties hereto.

         19.      This  Agreement  shall be construed and enforced in accordance
with the laws of the State of New York.

         20.      This Agreement may be executed in any number of counter parts,
each of which shall be an original,  but all of which together shall  constitute
one and the same agreement.

         21.      If any provision or part of any provision of this Agreement is
held for any reason to be  unenforceable,  the remainder of this Agreement shall
nevertheless remain in full force and effect.

                                       6

<PAGE>


         IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
duly executed as of the day and year first above written.



                                                   CYBERSHOP INTERNATIONAL, INC.



                                                   By:
                                                      --------------------------
                                                       Title:

                                                   Date:



                                                   -----------------------------
                                                   Francis O'Connor

                                                   Date:

                                       7



                            MANUFACTURER'S AGREEMENT
                            ------------------------

            This Agreement is entered this ___ day of ______ 19__ by and between
CyberShop,  L.L.C.  ("CS"),  whose  address  is  _________________________   and
__________________________,    (the    "Manufacturer"),    whose    address   is
___________________________________.

                   CS has established an interactive  on-line computer  shopping
service (the  "System") in order to sell products  directly to consumers via all
computer  related  distribution   avenues, including   the  interactive  on-line
computer services (the "Services"). The Manufacturer wishes to have its Products
included on the System and grants to CS the right and license to market and sell
the Products on the System.

                   1. TERM. The term of this Agreement is for two (2) years from
the date the agreement is signed. This Agreement is automatically  extended from
year to year,  unless  terminated by either party by providing written notice to
the other party no later than thirty  (30) days prior to the  expiration  of the
Term Period.

                   2. TERRITORY The territory for the rights and license granted
CS is the world.

                   3. LISTING OF PRODUCTS.
                            (a)  Manufacturer  agrees  to  provide  CS with  all
information,  materials  and  photographs  in  connection  with the products and
reasonably requested by CS.
                            (b) When the Manufacturer  provides CS with the list
of the Products,  the  Manufacturer  will also provide the Price CS will pay for
the Product.  This Price cannot be more than the highest  price  received by the
Manufacturer  from any of its other retailers.  The Manufacturer may add to this
Price, but will list  separately,  shipping and handling costs. The Manufacturer
may change the price with at least thirty (30) days written notice to CS.
                            (c) All information,  materials and photographs must
be presented to CS by  Manufacturer no later than sixty (60) days after the date
this agreement.
                            (d) If  Manufacturer  does not  provide  CS with all
information,  materials and  photographs  within the above  specified sixty (60)
days,  then all fees as agreed to in  paragraph  5 below will be due and payable
upon expiration of the sixty (60) day period.

                   4. RETURNS AND REFUNDS Manufacturer unconditionally agrees to
accept  returns  directly from CS  Customer(s)  within  forty-five  (45) days of
delivery  of  the  Product(s).   Upon  receipt  of  any  Products   returned  to
Manufacturer, Manufacturer will promptly notify CS in writing. If CS is required
to provide refund to Customer(s),  then within thirty (30) days after receipt of
the returned Products,  Manufacturer will refund to CS the Price CS paid for the
Products along with the Customer's name, the Products  returned and the Purchase
Order number for the Products.

                   5.  SET-UP  FEE.   The   Manufacturer   shall  pay  to  CS  a
non-refundable fee of $_____________for the preparation of the Listing for _____
images and inclusion of the Listing on the System.  One half of this amount will
be due upon  execution of this  Agreement  with the remaining  half due prior to
setup on CS system.  No Listings will be added to the System prior to receipt of
payment in full.

                   6.  TERMINATION.  If either party fails to observe or perform
any of its  obligations  contained  herein,  the other party may terminate  this
Agreement upon five (5) days prior written notice to the other party.


- ------------------------------------            CYBERSHOP, L.L.C.
(Manufacturer")


By:                                             By:
   ---------------------------------                  --------------------------


Name:                                           Name:
     -------------------------------                  --------------------------


Title:                                          Title: 
      ------------------------------                  --------------------------


<PAGE>




                            MANUFACTURER'S AGREEMENT
                            ------------------------

This Agreement is entered into this ___ day of ___________,  19__ by and between
CyberShop,   L.L.C.  ("CS"),  whose  address  is   ______________________,   and
_____________________,     (the     "Manufacturer"),     whose     address    is
____________________________________________________________________.

                   WHEREAS,  CS has established an interactive  on-line computer
shopping service (the "System")  pursuant to which CS may sell products directly
to consumers via all computer related distribution avenues,  including,  without
limitation, the interactive on-line computer services (the "Services"); and

                   WHEREAS,  the  Manufacturer  wishes to have its  Products (as
defined  in  Section  4  below)  included  on  the  System.

                   NOW  THEREFORE,  in  consideration  of the  premises  and the
mutual  covenants and  agreements  contained  herein and other good and valuable
consideration,  the receipt and sufficiency of which is hereby acknowledged,  CS
and Manufacturer agree as follows:

                   1.   GRANT OF RIGHTS.  Manufacturer  hereby  grants to CS the
following  rights:
                        (a) The  right  and  license  to  market  and  sell  the
Products on the System;

                        (b) The  right  and  license  to use the  Manufacturer's
name, Products (including the likeness of the Products), trademarks, tradenames,
and copyrights (all whether now owned or hereafter  acquired) in connection with
the Products for all purposes in connection with the System  including,  without
limitation,  the Listing (as defined  below) of the Products on the Services and
the promotion and advertising of the System and the Products;

                        (c) Manufacturer represents and warrants that it has the
right,  power  and  authority  to enter  into this  Agreement  and  perform  its
obligations  hereunder  and  that the sale and  Listing  of the  Product  on the
System,  and the  placement of the System on the  Services  will not violate any
agreement,  by which  the  Manufacturer  is  bound,  or any law or  governmental
regulation.

                   2.   TERM. The term of this Agreement  shall  commence on the
date hereof and shall  continue  for two (2) years from the date hereof (as such
term may be extended  from time to time,  the "Term  Period").  The term of this
Agreement shall be automatically extended from year to year after the expiration
of each Term Period,  unless  terminated  by either  party by providing  written
notice to the other  party no  earlier  than  sixty  (60) days and no later than
thirty (30) days prior to the expiration of the Term Period.

                   3.   TERRITORY.  The  Territory for the  license  and  rights
granted to CS hereunder shall be the world.

                   4.   LISTING OF PRODUCTS.

                        (a)   Manufacturer   agrees  to   provide  CS  with  all
information  and  materials  in  connection  with the  Products  and  reasonably
requested by CS  (including,  if  available,  photographs  of the  Products) and
cooperate with CS in the  preparation of the display and listing of the Products
(the  "Listing")  on  the  System.   The  accuracy  of  all   descriptions   and
representations  shall be the sole  responsibility of the Manufacturer.  CS will
use its best efforts to ensure that the Listing  conforms to the  Manufacturer's
instructions.  CS shall have the sole right of use and ownership of the Listing,
including, without limitation, the software related thereto.

                        (b) Promptly after CS receives from the Manufacturer the
list of the Products to be displayed  on the System (the  "Products"),  CS shall
commence preparation of the Listing.

                        (c) All  information,  materials and photographs must be
presented  to CS by  Manufacturer  no later  than sixty (60) days after the date
this agreement.

                        (d)  If  manufacturer  does  not  provide  CS  with  all
information,  materials and  photographs  within the above  specified sixty (60)
days,  then all fees as agreed to in  paragraph 10 below will be due and payable
upon expiration of the sixty (60) day period.



<PAGE>



                   5.   SALE PROCEDURES.

                        (a)  Promptly  upon  the  receipt  by CS of an  order to
purchase any of the Products,  CS shall deliver a purchase  order (the "Purchase
Order") to the Manufacturer by electronic data transfer, facsimile or such other
means as agreed to by the parties.  The Purchase  Order shall include the number
and type of Products ordered and delivery  instructions,  including the name and
address of the customer (the "Customer").

                        (b) The Manufacturer  shall promptly ship the Product(s)
to the Customer  via United  Parcel  Service or such other means  approved by CS
(the "Shipping  Service"),  in accordance with the instructions set forth in the
Purchase Order.  Upon shipment of the Products,  the  Manufacturer  will invoice
(the "Invoice") CS for the price of the Products consistent with the Established
Price (as  defined  below) and the  Shipping  Service  charges  incurred  in the
shipment to the  Customer,  and submit to CS  confirmation  (including  tracking
information)  that the Products were shipped.

                        (c) CS is responsible for paying only the Invoice.

                   6.   ESTABLISHED PRICE.  At the time  that  the  Manufacturer
provides CS with the list of the  Products,  the  Manufacturer  shall provide CS
with the price CS will be  required  to pay for the  Product  (the  "Established
Price"). The Established Price may include, but shall list separately,  shipping
and handling costs.  The Established  Price (excluding the shipping and handling
costs) shall not be more than the highest price received by the Manufacturer for
such Product from any of its other  retailers.  The  Manufacturer may change the
Established  Price  (subject  to the  limitation  set  forth  in  the  preceding
sentence) at any time,  and from time to time, on not less than thirty (30) days
prior written notice to CS.

                   7.   CUSTOMER  PRICE.  CS,  in  its  sole   discretion,   may
determine  the  price at which  the  Product  shall  be  sold.  CS,  in its sole
discretion,  may change such price at any time,  and from time to time,  without
notice to the Manufacturer.

                   8.   RETURNS AND REPLACEMENTS.
                        (a)  Manufacturer   unconditionally   agrees  to  accept
returns directly from the Customer(s) within forty-five (45) days of delivery of
the Products. Upon such return,  Manufacturer shall refund the Established Price
in accordance with Section 9, below.

                        (b)  Manufacturer  will provide all Customers with their
standard  warranties and will honor such  warranties  directly.  CS shall not be
required to provide any  services to the  Customers,  including  honoring of any
warranties, in connection with the Products.

                        (c)  Upon  the  receipt  of  any  returned  Products  to
Manufacturer, Manufacturer shall promptly notify CS in writing of such return.

                   9.   REFUNDS.  In  the  event  Manufacturer  is  required  to
provide refunds pursuant to the provisions of Paragraph 8(a) or (b) above,  then
within  thirty (30) days after  receipt of the returned  Products,  Manufacturer
shall refund to CS the  Established  Price (if  previously  paid by CS) less the
shipping and handling charges, along with the name of the Customer, the Products
returned and the Purchase Order number for such Products.  CS shall  thereafter,
refund  to the  customer  the  purchase  price  paid by the  customer,  less any
shipping and handling costs paid by the customer.

                   10.  SET-UP  FEE.  The   Manufacturer   shall  pay  to  CS  a
non-refundable fee of $_____________for the preparation of the Listing for _____
images and inclusion of the Listing on the System.  One half of this amount will
be due upon  execution of this  Agreement  with the remaining  half due prior to
setup on CS system.  No Listings will be added to the System prior to receipt of
payment in full.

                   11.  INCLUSION ON THE SYSTEM. CS shall include the Listing on
the System with  respect to each of the  Services on which the System is placed.
CS makes no  representations,  warranties or assurances  that the System will be
placed on any of the Services.

                   12.  EXCLUSIVE RIGHT OF CS:
                        (a) Manufacturer agrees that for a period commencing the
date hereof  through two (2) years after the later of (I) the  placement  of the
System on a Service and (ii) the  placement of the  Product(s) on the System (as
such may be extended from time to time, the "Exclusive  Period"),  CS shall have
the exclusive right to market and sell the  Manufacturer's  products,  including
the Products,  on the On-Line Services.  Manufacturer  shall not make any of its
products available for sale to any other on-line computer shopping system except
(i) any  retailer  with  sales in excess of $100  million  that sells any of the
products  of the  Manufacturer  as of the  date of this  Agreement  and (ii) any
on-line retailer which sells any of the  Manufacturer's  products as of the date
of this Agreement.



                                      - 2 -


<PAGE>



                        (b) The Exclusive Period shall be automatically extended
from year to year unless  terminated by the  Manufacturer  by providing  written
notice to CS no earlier  than sixty  (60) days  prior to the  expiration  of the
Exclusive  Period and no later than thirty (30) days prior to the  expiration of
the Exclusive Period.

                        (c) The provisions  of this section 12 shall survive the
termination of the Agreement.

                   13.  TERMINATION. If either party fails to observe or perform
any of its  obligations  contained  herein,  the other party may terminate  this
Agreement  upon five (5) days  prior  written  notice to the other  party.  This
termination  shall be without prejudice to the accrued rights of the other party
hereunder and without  prejudice to the party's  rights in connection  with such
breach. Upon termination of this Agreement, the Manufacturer's rights under this
Agreement shall terminate and CS shall discontinue the Listing of the Product(s)
on the System.

                   14.  INDEMNIFICATION.  Manufacturer  shall  indemnify  CS and
hold CS, its directors, officers, employees and agents harmless from and against
any  and  all  claims,  demands,  damages,  liabilities,   losses  and  expenses
(including  reasonable  attorneys' fees), relating directly or indirectly to the
Products,  provided however that Manufacturer shall not indemnify CS against any
claims,  demands,  damages,  liabilities,  losses or expenses  arising from CS's
gross negligence or willful misconduct.  This indemnification  shall survive the
termination of this Agreement.

                   15.  NOTICES.   Except  as  otherwise  specifically  provided
herein,  any  notices,  requests or other  communications  from one party to the
other  shall be in writing  and shall be given to such party at the  address set
forth in the preamble of this Agreement, or such other address as such party may
from time to time  specify,  by hand  delivery,  courier  service  or  facsimile
transmission. Such notices will be effective upon receipt by the other party.

                   16.  AMENDMENTS AND WAIVERS.  Any provision of this Agreement
may be amended or waived at any time if, and only if, such  amendment  or waiver
is in writing and signed by the parties hereto. No failure or delay by any party
hereto in  exercising  any right,  power or privilege  shall operate as a waiver
thereof nor shall any single or partial  exercise  thereof preclude any other or
further exercise thereof or the exercise of any other right, power or privilege.
The rights and remedies provided shall be cumulative and exclusive of any rights
or  remedies  provided  by law or by any other  Agreement  between  the  parties
hereto.

                   17.  GOVERNING  LAW  AND  VENUE.  This  Agreement  is  to  be
governed  by and  construed  in  accordance  with the  laws of the  State of New
Jersey.  Any legal proceedings to enforce this Agreement shall be brought in the
state or federal court sitting in New Jersey,  the parties hereto hereby waiving
any claim or defense that such forum is not convenient or proper. The provisions
of this Agreement  shall be binding upon and inure to the benefit of the parties
hereto and their respective successors and assigns.

                   18.  ASSIGNMENT.  CS  shall  have  the  right  at any time to
assign and transfer this Agreement or its rights and obligations hereunder,  and
following  such  assignment  and transfer,  references to CS hereunder  shall be
deemed to be references to the assignee and/or transferee. Manufacturer reserves
the right to terminate  this  Agreement if this Agreement is assigned to a party
or parties that are direct competitors of the Manufacturer.

                   19.  COUNTERPARTS.  This  Agreement  may be  executed  in any
number of  counterparts,  each of which shall be deemed an  original  but all of
which together shall constitute one and the same instrument.

                   IN WITNESS  WHEREOF,  the parties  hereto have duly  executed
this Agreement this ____ day of ____________, 19__.


                               ---------------------------------
                                ("Manufacturer")


                                By:
                                   ---------------------------------------------
                                   Name:
                                   Title:

                                CYBERSHOP, L.L.C.

                                By:
                                   ---------------------------------------------
                                   Name:
                                   Title:



                                      - 3 -




                                                                    EXHIBIT 23.1

                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS

To CyberShop International, Inc.

     As  independent  public  accountants,  we hereby  consent to the use of our
report  and to all  references  to our  Firm  included  in or made  part of this
registration statement.

                                                         /s/ ARTHUR ANDERSEN LLP

                                                             ARTHUR ANDERSEN LLP

Roseland, New Jersey
March 10, 1998


<TABLE> <S> <C>


<ARTICLE>                     5
<MULTIPLIER>                                         1
<CURRENCY>                                   US DOLLAR
       
<S>                             <C>
<PERIOD-TYPE>                 YEAR
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-START>                             JAN-01-1997
<PERIOD-END>                               DEC-31-1997
<EXCHANGE-RATE>                                  1.000
<CASH>                                         787,171
<SECURITIES>                                         0
<RECEIVABLES>                                   76,163
<ALLOWANCES>                                   (10,000)
<INVENTORY>                                     30,700
<CURRENT-ASSETS>                               884,034
<PP&E>                                         321,801
<DEPRECIATION>                                (189,313)
<TOTAL-ASSETS>                               1,126,910
<CURRENT-LIABILITIES>                        1,111,487
<BONDS>                                              0
                                0
                                          0
<COMMON>                                         4,000
<OTHER-SE>                                      (8,672)
<TOTAL-LIABILITY-AND-EQUITY>                 1,126,910
<SALES>                                      1,284,489
<TOTAL-REVENUES>                             1,494,617
<CGS>                                          933,187
<TOTAL-COSTS>                                  933,187
<OTHER-EXPENSES>                             2,389,773
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               4,000
<INCOME-PRETAX>                                      0
<INCOME-TAX>                                (1,806,069)
<INCOME-CONTINUING>                         (1,806,069)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                (1,806,069)
<EPS-PRIMARY>                                     (.44)
<EPS-DILUTED>                                     (.43)
        


</TABLE>


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