CYBERSHOP INTERNATIONAL INC
S-1/A, 1998-03-20
COMPUTER PROCESSING & DATA PREPARATION
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    AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON MARCH 20, 1998
                                                       REGISTRATION NO 333-42707
================================================================================
                       SECURITIES AND EXCHANGE COMMISSION
    

                              WASHINGTON, DC 20549
                                ----------------
                                      
   
                                 AMENDMENT NO. 2
                                       TO
    
                                      
                                    FORM S-1
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933
                                ----------------
                          CYBERSHOP INTERNATIONAL, INC.
             (Exact Name of Registrant as Specified in Its Charter)

<TABLE>
<S>                                       <C>                            <C>
                      DELAWARE                        7375                            13-3979226
        (State or Other Jurisdiction of   (Primary Standard Industrial   (I.R.S. Employer Identification No.)
        Incorporation or Organization)     Classification Code Number)
 
</TABLE>

                                ----------------
<TABLE>
<CAPTION>

<S>                                                           <C> 
           CYBERSHOP INTERNATIONAL, INC.                          JEFFREY S. TAUBER, CHAIRMAN OF THE BOARD
                130 MADISON AVENUE                                    CYBERSHOP INTERNATIONAL, INC.
              NEW YORK, NEW YORK 10016                                     130 MADISON AVENUE
                  (212) 532-3553                                         NEW YORK, NEW YORK 10016
(Address, including ZIP Code, and Telephone Number,                         (212) 532-3553
      including Area Code, of Registrant's                   Name, Address, including ZIP Code, and Telephone
            Principal Executive Offices)                              Number, including Area Code, of
                                                                             Agent for Service)
</TABLE>

                                ----------------

                 Copies of all communications should be sent to:
<TABLE>
<CAPTION>

<S>                                                             <C>
           Walter M. Epstein, Esq.                                      Robert Rosenman, Esq.
    Rubin Baum Levin Constant & Friedman                               Cravath, Swaine & Moore
             30 Rockefeller Plaza                                Worldwide Plaza, 825 Eighth Avenue
           New York, New York 10112                                   New York, New York 10019
               (212) 698-7700                                              (212) 474-1000
</TABLE>
                                ----------------
       

     Approximate date of commencement of proposed sale to the public: As soon as
practicable after the effectiveness of this Registration Statement.

     If any of the securities being registered on this Form are to be offered on
a delayed or continuous  basis  pursuant to Rule 415 under the Securities Act of
1933, as amended ("Securities Act") check the following box: [ ]

     If this Form is filed to  register  additional  securities  for an offering
pursuant to Rule 462(b) under the  Securities  Act,  check the following box and
list the Securities Act registration  statement number of the earlier  effective
registration statement for the same offering: [ ]

     If this Form is a  post-effective  amendment  filed pursuant to Rule 462(c)
under the  Securities  Act,  check the following box and list the Securities Act
registration  statement number of the earlier effective  registration  statement
for the same offering: [ ]

     If this Form is a  post-effective  amendment  filed pursuant to Rule 462(d)
under the  Securities  Act,  check the following box and list the Securities Act
registration  statement number of the earlier effective  registration  statement
for the same offering: [ ]

     If delivery of the  prospectus is expected to be made pursuant to Rule 434,
check the following box: [ ]

     THE REGISTRANT  HEREBY AMENDS THIS  REGISTRATION  STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER  AMENDMENT  WHICH  SPECIFICALLY  STATES  THAT  THIS  REGISTRATION
STATEMENT SHALL  THEREAFTER  BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF
THE SECURITIES ACT OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME EFFECTIVE ON
SUCH DATE AS THE SECURITIES  AND EXCHANGE  COMMISSION,  ACTING  PURSUANT TO SAID
SECTION 8(A), MAY DETERMINE.

================================================================================
<PAGE>


   
                  SUBJECT TO COMPLETION, DATED MARCH 20, 1998
    



P R O S P E C T U S




                               2,300,000 SHARES



[GRAPHIC OMITTED]



                                        
                         CYBERSHOP INTERNATIONAL, INC.
                                  COMMON STOCK
                              -----------------

     All the shares of Common Stock  offered  hereby are being sold by CyberShop
International,  Inc. ("CyberShop" or the "Company"). Prior to this offering (the
"Offering"),  there  has been no  public  market  for the  Common  Stock.  It is
currently estimated that the initial public offering price will be between $5.00
and $7.00 per share.  See  "Underwriting"  for  certain  factors  considered  in
determining  the  initial  public  offering  price.  The Company has applied for
quotation of the Common Stock on The Nasdaq SmallCap Market/SM/ under the symbol
"CYSP."


                               -----------------
                                      
     THE COMMON STOCK OFFERED  HEREBY  INVOLVES A HIGH DEGREE OF RISK. SEE "RISK
FACTORS" BEGINNING ON PAGE 6 OF THIS PROSPECTUS.

                              -----------------
         THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE
           SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
            COMMISSION NOR HAS THE SECURITIES AND EXCHANGE COMMISSION
               OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
                  ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY
             REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.


================================================================================
                       PRICE TO     UNDERWRITING     PROCEEDS TO
                        PUBLIC       DISCOUNT(1)     COMPANY(2)
- --------------------------------------------------------------------------------
Per Share .........   $            $                $
- --------------------------------------------------------------------------------
Total(3) ..........   $            $                $
================================================================================


(1)  Excludes warrants sold to C.E. Unterberg,  Towbin and Fahnestock & Co. Inc.
     (collectively,  the  "Underwriters")  to purchase an  aggregate  of 230,000
     shares of Common  Stock at an  exercise  price equal to 110% of the initial
     public  offering  price (the  "Underwriters'  Warrants").  The  Company has
     agreed to indemnify the Underwriters against certain liabilities, including
     liabilities  under the Securities Act of 1933, as amended (the  "Securities
     Act").

(2)  Before deducting  expenses of the Offering payable by the Company estimated
     at $ .

(3)  The Company has granted the Underwriters an option,  exercisable  within 30
     days of the date  hereof,  to purchase up to 345,000  additional  shares of
     Common  Stock,  on the same terms as set forth  above,  for the  purpose of
     covering over-allotments,  if any. If such option is exercised in full, the
     total price to public,  underwriting  discount and proceeds to Company will
     be $ , $ and $ , respectively. See "Underwriting."

     The  shares of Common  Stock are  offered by the  Underwriters,  subject to
receipt and  acceptance  of such shares by them.  The  Underwriters  reserve the
right to reject any order in whole or in part. It is expected that the shares of
Common Stock will be ready for delivery on or about ____________, 1998.


                                -----------------

C.E. UNTERBERG, TOWBIN                        FAHNESTOCK & CO. INC.

                                         , 1998



<PAGE>

Information   contained  herein  is  subject  to  completion  or  amendment.   A
registration  statement  relating  to these  securities  has been filed with the
Securities  and Exchange  Commission.  These  securities may not be sold nor may
offers to buy be accepted prior to the time the registration  statement  becomes
effective.  This  prospectus  shall  not  constitute  an  offer  to  sell or the
solicitation of an offer to buy nor shall there be any sale of these  securities
in any State in which such offer,  solicitation  or sale would be unlawful prior
to registration or qualification under the securities laws of any such State.

<PAGE>


     CERTAIN PERSONS  PARTICIPATING  IN THIS OFFERING MAY ENGAGE IN TRANSACTIONS
THAT  STABILIZE,  MAINTAIN,  OR OTHERWISE  AFFECT THE PRICE OF THE COMMON STOCK,
INCLUDING ENTERING STABILIZING BIDS, EFFECTING SYNDICATE COVERING  TRANSACTIONS,
AND  IMPOSING  PENALTY  BIDS.  FOR  A  DESCRIPTION  OF  THESE  ACTIVITIES,   SEE
"UNDERWRITING."

<PAGE>
DESCRIPTION OF CYBERSHOP HOME PAGE

[The Home page  contains  direct  links,  both in graphic and text  formats,  to
CyberShop's feature departments (Gourmet Collection,  Gift Emporium, Home Style,
and Electronics  Plus), the store directory,  the store's search engine, as well
as to featured  products and brands within the store.  The Home page also serves
to help direct users to customer  service and the  sign-in/sign-up  registration
area.]


<PAGE>

                               PROSPECTUS SUMMARY

   
     The  following  summary is qualified in its entirety by, and should be read
in conjunction  with, the more detailed  information and consolidated  financial
statements and notes thereto included elsewhere in this Prospectus.  The Company
was  incorporated  in  Delaware  in October  1997 and is the  parent  company of
CyberShop,   L.L.C.,  a  New  Jersey  limited  liability  corporation  that  was
established on December 1, 1994.  As of March 18, 1998 the members of CyberShop,
L.L.C.  contributed all of their membership  interests in exchange for 4,000,000
shares  of the  Common  Stock of the  Company  (the  "Contribution").  Except as
otherwise specified, all information in this Prospectus: (i) assumes no exercise
of the Underwriters'  over-allotment  option or the  Underwriters'  Warrants and
(ii) gives effect to the Contribution.  The term "Company" includes,  unless the
context otherwise requires, CyberShop International, Inc. and CyberShop, L.L.C.
    


                                  THE COMPANY


     CyberShop is an online retailer that currently  offers over 40,000 products
from more than 400  manufacturers  through its online stores on the Internet and
America Online, Inc. ("AOL"). The Company seeks to provide a convenient shopping
experience  that  incorporates   traditional  department  store  and  mail-order
features into an interactive, easy-to-use and compelling online environment.

     The  Company  believes  that  online   technology,   and  the  Internet  in
particular, is an advantageous medium for the selling of merchandise relative to
traditional retail stores and mail-order catalogs.  Leveraging online technology
and the global  reach of the  Internet,  the  online  retailing  model  provides
CyberShop with virtually unlimited online shelf space and the ability to reach a
geographically  unlimited  consumer  base 24 hours a day.  The online  retailing
model also  enables  the Company to avoid the  facilities  and  personnel  costs
associated with maintaining  traditional retail stores and the costs of printing
and  distributing  catalogs and staffing  large "call centers"  associated  with
mail-order  companies.  The Company's strategy is to offer quality  merchandise,
provide effective customer service,  and capitalize on the inherent economies of
the online retailing  model.  The Company,  which launched its Internet store in
September  1995, is still in early stages of development.  The Company  believes
that its ability to achieve  profitability  will depend primarily on its ability
to increase revenues generated by transactions  relating to sales of merchandise
through its online stores. CyberShop's management team has experience in a broad
range  of  retailing  environments,   including  department  stores,   specialty
retailing stores, television merchandising and direct mail.

     CyberShop's online stores are accessed at CYBERSHOP.COM on the Internet and
in the Department Store and Gift areas of the AOL Shopping Channel.  CyberShop's
online  stores  provide high  quality  color  pictures and detailed  information
relating to products that are  conveniently  organized into departments by brand
and category such as housewares,  consumer electronics,  gifts and gourmet food,
similar to those of  traditional  department  stores.  Shoppers  can search for,
browse and select products  throughout the store and place selected  merchandise
in a virtual  shopping bag that  facilitates  the process of  collecting  items,
subtotaling  purchases  and  reaching  the  purchase  decision.  In  addition to
offering  a broad  selection  of  quality  branded  merchandise  at a  guranteed
competitive price, the Company's customers benefit from cost savings,  including
free  domestic  delivery for most  purchases  over $100 and  discounts on future
purchases under the Company's  frequent buyer program.  Most customer orders are
completed by credit cards utilizing industry standard secured encryption.

     The Company believes that relationships with merchandise  manufacturers are
important to its business.  CyberShop has  established  strategic  relationships
with manufacturers which allow for prompt updates on merchandise information and
for most products to be rapidly shipped directly from suppliers. Supplier direct
shipping  enables the Company to avoid inventory  related risks,  limit overhead
costs and provide  prompt  delivery.  Through its Gifts Wrapped & Ready boutique
the Company also offers  pre-wrapped gift items which are shipped from inventory
maintained at an independent  warehouse facility or from the Company's suppliers
within 24 hours after an order is placed.

     As part of its  marketing  strategy,  the  Company  has formed a  strategic
alliance with AOL pursuant to a marketing agreement. This agreement provides for
CyberShop  to be featured  on the AOL  Shopping  Channel as one of three  anchor
tenants within the Department Store area and to be prominently



                                       3
<PAGE>


featured in the Gift area. In addition, the Company plans to establish strategic
alliances with other online companies and begin a targeted  advertising campaign
to attract additional  customers to its online stores. The Company believes both
online  and  traditional   media  exposure  are  critical  to  maximizing  brand
recognition and driving traffic to its online stores.  The Company leverages its
database of customer  demographic profiles to proactively market merchandise via
e-mail.

     International  Data  Corporation  ("IDC"),  an independent  market research
organization,  estimates that the total value of goods and services purchased on
the Internet was $296 million in 1995, $2.6 billion in 1996 and will increase to
$220  billion  by the year  2001.  The  number of  Company  customers  grew from
approximately 2,250 at December 31, 1996 to approximately 12,800 at December 31,
1997. The Company believes it has effectively positioned itself to capitalize on
the potential growth of online commerce by selectively targeting quality branded
manufacturers and strategic online partners.

     The Company's  office is located at 130 Madison Avenue,  New York, New York
10016 and its telephone number is 212-532-3553.


                                  THE OFFERING


<TABLE>
<S>                                                     <C>
Common Stock offered hereby .........................   2,300,000 shares
Common Stock outstanding after the Offering .........   6,300,000 shares (1)
Use of proceeds .....................................   The net proceeds  from the Offering will be used
                                                        by the  Company  to  expand  marketing  and  ad-
                                                        vertising   efforts  and   potential   strategic
                                                        alliances  with  Internet   search  engines  and
                                                        guides  and  online  communities,   to  repay  a
                                                        secured loan made by the Trustees of the General
                                                        Electric Pension Trust, to develop and market an
                                                        online gift  registry,  to fund  payments due to
                                                        AOL, and for working  capital and other  general
                                                        corporate  purposes,  including expansion of the
                                                        Company's technical  infrastructure and possible
                                                        future stra- tegic  alliances and  acquisitions.
                                                        See  "Use  of  Proceeds."

Proposed   Nasdaq SmallCap Market Symbol .............. CYSP
</TABLE>


- ----------

(1)  Excludes (i) an aggregate of 1,343,634  shares of Common Stock reserved for
     issuance under the Company's stock option plans of which 273,634 shares are
     issuable upon the exercise of stock options  outstanding as of December 31,
     1997 and (ii) 230,000  shares of Common Stock issuable upon exercise of the
     Underwriters'   Warrants.  The  weighted  average  exercise  price  of  all
     outstanding  options  as of  December  31,  1997 is $2.48  per  share.  See
     "Management," "Description of Capital Stock" and "Underwriting."

                                  RISK FACTORS


     In connection with this Offering,  prospective  investors  should carefully
     consider  the  factors  set forth  under Risk  Factors,  including  limited
     operating history;  accumulated deficit; anticipated losses; uncertainty of
     future results; competition;  dependence upon strategic alliances; reliance
     on certain suppliers; Internet related risks; risk of capacity constraints;
     reliance on internally  developed  transaction-processing  systems;  system
     development risks; management of growth;  dependence on key personnel; need
     for additional  personnel;  potential  fluctuations in quarterly  operating
     results;  seasonality;  risk of system failure; rapid technological change;
     need for additional funds;  potential  inability to protect  trademarks and
     proprietary rights; sales and other taxes; control of the Company; possible
     "year 2000" problems;  anti-takeover  effect of certain charter provisions;
     shares  eligible for future  sale;  registration  rights;  absence of prior
     public  market;  possible  volatility  of stock price;  management's  broad
     discretion in allocating a substantial  portion of the proceeds;  immediate
     and substantial dilution; and absence of dividends.



                                       4
<PAGE>

                         SUMMARY FINANCIAL INFORMATION

   
<TABLE>
<CAPTION>
                                                            FISCAL YEAR ENDED DECEMBER 31,
                                                   ------------------------------------------------
                                                        1995            1996              1997
                                                   -------------   --------------   ---------------
<S>                                                <C>             <C>              <C>
CONSOLIDATED STATEMENTS OF OPERATIONS DATA
Revenues:
 Product sales .................................    $   18,670       $  272,560      $  1,284,489
 Set up fees ...................................       112,365          232,325           187,058
 Other revenues ................................         8,800            8,500            23,070
                                                    ----------       ----------      ------------
   Total revenues ..............................       139,835          513,385         1,494,617
Cost of revenues ...............................        13,769          155,274           933,187
                                                    ----------       ----------      ------------
Gross profit ...................................       126,066          358,111           561,430
Operating expenses .............................       772,744        1,011,257         2,389,773
                                                    ----------       ----------      ------------
Loss from operations ...........................      (646,678)        (653,146)       (1,828,343)
Net loss .......................................    $ (640,656)      $ (649,932)     $ (1,806,069)
                                                    ==========       ==========      ============
Pro forma net loss data (unaudited)(1):
 Net loss ......................................    $ (640,656)      $ (649,932)     $ (1,806,069)
 Pro forma income tax benefit ..................      (256,262)        (259,973)         (722,428)
                                                    ----------       ----------      ------------
 Pro forma net loss ............................    $ (384,394)      $ (389,959)     $ (1,083,641)
                                                    ==========       ==========      ============
Pro forma net loss per common share (unaudited):
 Basic .........................................    $    (0.13)      $    (0.13)     $      (0.29)
                                                    ==========       ==========      ============
 Diluted .......................................    $    (0.13)      $    (0.13)     $      (0.29)
                                                    ==========       ==========      ============
Pro forma weighted average shares outstanding:
 Basic .........................................     2,872,935        3,096,517         3,780,662
 Diluted .......................................     2,872,935        3,096,517         3,780,662
</TABLE>
    

<TABLE>
<CAPTION>
                                               AS OF DECEMBER 31, 1997
                                           -------------------------------
                                               ACTUAL       AS ADJUSTED(2)
                                           -------------   ---------------
<S>                                        <C>             <C>
CONSOLIDATED BALANCE SHEET DATA
Cash and cash equivalents ..............    $  787,171       $13,087,171
Working capital (deficit) ..............      (327,453)       11,972,547
Total assets ...........................     1,226,910        13,526,910
Stockholders' equity (deficit) .........        (4,672)       12,295,328
</TABLE>

- ----------
(1)  The Company was an L.L.C.  and as a result was treated as a partnership for
     both Federal and state income tax purposes for all periods from December 1,
     1994  (inception)  through  December 31, 1997. The net loss of the business
     for those  periods  was  included  in the  individual  tax  returns  of the
     stockholders.  The pro forma net loss data  reflects the income tax benefit
     that the Company would have incurred had it operated as a C Corporation for
     Federal and state income tax purposes from its inception.

(2)  Adjusted to give effect to the sale by the Company of  2,300,000  shares of
     Common Stock offered hereby at an assumed  initial public offering price of
     $6.00 per share and after deducting estimated Offering expenses,  including
     the   underwriting   discounts   and   commissions.   See  "The   Company,"
     "Management's Discussion and Analysis of Financial Condition and Results of
     Operations," "Use of Proceeds" and "Capitalization."

   
                        NOTICE TO CALIFORNIA INVESTORS

     THE COMMON STOCK IS SUBJECT TO A LIMITED  QUALIFICATION  IN CALIFORNIA  AND
MAY ONLY BE SOLD TO (1) "ACCREDITED  INVESTORS" WITHIN THE MEANING OF REGULATION
D UNDER THE SECURITIES ACT OF 1933,  (2) BANKS,  SAVINGS AND LOAN  ASSOCIATIONS,
TRUST COMPANIES, INSURANCE COMPANIES,  INVESTMENT COMPANIES REGISTERED UNDER THE
INVESTMENT COMPANY ACT OF 1940, PENSION AND PROFIT-SHARING TRUSTS,  CORPORATIONS
OR OTHER  ENTITIES  WHICH,  TOGETHER WITH THE  CORPORATION'S  OR OTHER  ENTITY'S
AFFILIATES,  HAVE A NET WORTH ON A  CONSOLIDATED  BASIS  ACCORDING TO THEIR MOST
RECENT REGULARLY PREPARED FINANCIAL  STATEMENTS (WHICH SHALL HAVE BEEN REVIEWED,
BUT  NOT  NECESSARILY   AUDITED,  BY  OUTSIDE  ACCOUNTANTS)  OF  NOT  LESS  THAN
$14,000,000  AND  SUBSIDIARIES  OF THE FOREGOING OR (3) ANY PERSON (OTHER THAN A
PERSON FORMED FOR THE SOLE PURPOSE OF PURCHASING  THE COMMON STOCK BEING OFFERED
HEREBY) WHO PURCHASES AT LEAST  $1,000,000  AGGREGATE AMOUNT OF THE COMMON STOCK
OFFERED  HEREBY,  OR (4) ANY PERSON  WHO (A) HAS AN INCOME OF $65,000  AND A NET
WORTH OF $250,000,  OR (B) HAS A NET WORTH OF $500,000 (IN EACH CASE,  EXCLUDING
HOME, HOME FURNISHINGS AND PERSONAL AUTOMOBILES).
    

                                       5
<PAGE>


                                 RISK FACTORS

     The statements  contained in this Prospectus that are not historical  facts
are  forward-looking   statements.   Such  forward-looking   statements  may  be
identified by, among other things, the use of  forward-looking  terminology such
as  "believes,"  "expects,"  "may,"  "will,"  "should" or  "anticipates"  or the
negative thereof or other variations  thereon or comparable  terminology,  or by
discussions of strategy that involve risks and uncertainties. From time to time,
the  Company  or its  representatives  have  made  or may  make  forward-looking
statements,  orally  or in  writing.  Such  forward-looking  statements  may  be
included in various filings made by the Company with the Securities and Exchange
Commission (the  "Commission"),  or press releases or oral statements made by or
with the  approval of an  authorized  executive  officer of the  Company.  These
forward-looking  statements involve  predictions.  The Company's actual results,
performance or achievements  could differ  materially from the results expressed
in,  or  implied  by,  these  forward-looking  statements.  Potential  risks and
uncertainties  that could affect the Company's future operating results include,
but  are not  limited  to,  the  risk  factors  set  forth  below  and  economic
conditions,  including  economic  conditions  related  to  the  online  commerce
industry.

     In  addition  to  the  other  information  contained  in  this  Prospectus,
investors should carefully  consider the following risk factors before making an
investment decision concerning the Common Stock.



LIMITED OPERATING HISTORY;  ACCUMULATED DEFICIT; ANTICIPATED LOSSES; UNCERTAINTY
OF FUTURE RESULTS


     The Company was in a test period from its  inception in December 1994 until
it commenced its  operations in September  1995 and is still in the early stages
of  development.  Accordingly,  the Company has a limited  operating  history on
which  to base an  evaluation  of its  business  and  prospects.  The  Company's
prospects  must be considered in light of the risks,  expenses and  difficulties
frequently  encountered  by  companies  in their  early  stage  of  development,
particularly  companies  in new and  rapidly  evolving  markets  such as  online
commerce. To address these risks, the Company must, among other things, continue
to expand its manufacturer  channels and buyer resources,  manage pricing risks,
maintain its customer  base and attract  significant  numbers of new  customers,
respond to  competitive  developments,  implement and  successfully  execute its
business  and   marketing   strategy,   continue  to  develop  and  upgrade  its
technologies  and  retailing  services and  commercialize  products and services
incorporating   such   technologies,   continue   to  develop  and  upgrade  its
transaction-processing  systems,  improve its website, provide superior customer
service  and order  fulfillment,  and  attract,  retain and  motivate  qualified
personnel.  There can be no  assurance  that the Company will be  successful  in
addressing  such risks,  and the failure to do so could have a material  adverse
effect on the Company.  Since  inception,  the Company has incurred  significant
losses,  and as of December 31, 1997, had an  accumulated  deficit of $3,144,115
prior to its  conversion  from a limited  liability  company  to a  corporation.
Achieving profitability given the Company's planned operations depends primarily
upon the  Company's  ability to  generate  and sustain  substantially  increased
revenue levels.  However,  the Company  believes that it will incur  substantial
operating  losses for the foreseeable  future.  In view of the rapidly  evolving
nature of the Company's business and its limited operating history,  the Company
believes that  period-to-period  comparisons  of its  operating  results are not
necessarily  meaningful and should not be relied upon as an indication of future
performance.  See "Management's  Discussion and Analysis of Financial  Condition
and Results of Operations."


     The Company's  current and future  expense  levels are based largely on its
planned operations and estimates of future revenues. Sales and operating results
generally  depend on the volume  of,  timing of and  ability  to fulfill  orders
received,  which  are  difficult  to  forecast.   Accordingly,  any  significant
shortfall in revenues in relation to the Company's  planned  expenditures  would
have an immediate adverse effect on the Company. See "Business."


COMPETITION

     The  online  commerce  market  is  new,   rapidly  evolving  and  intensely
competitive.  The Company  expects  competition in the online commerce market to
intensify  in the  future.  Barriers to entry are  minimal,  and current and new
competitors  can launch new sites at a relatively  low cost.  In  addition,  the
retail  shopping  industry is intensely  competitive.  The Company  currently or
potentially competes with a


                                       6
<PAGE>

variety  of  other  companies,  including  traditional  stores,  non-traditional
retailers,  such as  television  retailers  and mail order  catalogs,  and other
online retailers.  Competitive  pressures created by any one of these companies,
or by the  Company's  competitors  collectively,  could have a material  adverse
effect on the Company.


     The Company believes that the principal  competitive  factors in its market
are brand recognition,  selection,  personalized services,  convenience,  price,
accessibility,  customer  service,  quality  of search  tools,  quality  of site
content, reliability and speed of fulfillment. Many of the Company's current and
potential  competitors have longer operating  histories,  larger customer bases,
greater brand recognition and  significantly  greater  financial,  marketing and
other resources than the Company. In addition,  online retailers may be acquired
by, receive  investments from or enter into other commercial  relationships with
larger,  well-established and well-financed companies as use of the Internet and
other online  services  increases.  Certain of the Company's  competitors may be
able to secure  merchandise from  manufacturers on more favorable terms,  devote
greater resources to marketing and promotional campaigns,  adopt more aggressive
pricing  or  inventory  availability  policies  and  devote  substantially  more
resources  to  website  and  systems  development  than the  Company.  Increased
competition may result in reduced operating margins,  loss of market share and a
diminished brand  franchise.  There can be no assurance that the Company will be
able to  compete  successfully  against  current  and  future  competitors,  and
competitive pressures faced by the Company may have a material adverse effect on
the  Company.  Further,  as a strategic  response to changes in the  competitive
environment,  the Company may from time to time make certain pricing, service or
marketing decisions or acquisitions that could have a material adverse effect on
the Company.  New  technologies  and the expansion of existing  technologies may
increase  the   competitive   pressures  on  the  Company.   See   "Business  --
Competition."



DEPENDENCE UPON STRATEGIC ALLIANCES


     The Company relies on certain  strategic  alliances to attract  shoppers to
purchase its  products.  The Company has entered into a strategic  alliance with
AOL  pursuant  to a  marketing  agreement.  The  Company's  ability to  generate
revenues from online commerce  depends,  among other things,  upon the increased
traffic,  purchases,  advertising and  sponsorships  that the Company  generates
through its  strategic  alliance  with AOL.  The  Company's  agreement  with AOL
terminates  on December 31, 1998.  There can be no assurance  that the Company's
relationship  with AOL will be extended beyond its initial term or on what terms
such relationship will be extended. In addition, the Company is seeking to enter
into  long-term  exclusive  marketing  agreements  with  several of the  largest
Internet search engines, guides and online communities, as well as entering into
other  strategic  alliances.  There  can also be no  assurance  that  additional
third-party  alliances will be available to the Company on acceptable commercial
terms or at all. The Company's  inability to enter into new strategic  alliances
or to maintain its existing  strategic  alliances could have a material  adverse
effect on the Company. See "Business -- Strategic Alliances."



RELIANCE ON CERTAIN SUPPLIERS


     The Company believes that relationships with merchandise  manufacturers are
important to its business.  Suppliers for the  Company's  online stores  include
manufacturers  and a limited number of distributors.  Sales of products from the
Company's top 50 manufacturers  accounted for approximately 52% of the Company's
total  revenues  during the year ended  December  31,  1997.  Since the  Company
warehouses  limited  inventory,  mainly during  certain  holiday and gift giving
periods,  it  relies  on rapid  fulfillment  of orders  from its  suppliers  and
warehouses.  There can be no assurance that the Company's current suppliers will
continue to sell merchandise to the Company on current terms or that the Company
will be able to maintain any of its exclusivity  arrangements  with suppliers or
that the  Company  will be able to  establish  new or  extend  current  supplier
relationships  to ensure  acquisition  of  merchandise in a timely and efficient
manner and on acceptable  commercial  terms. Loss of these  relationships  could
have a material  adverse effect on the Company.  The Company also relies on most
of its  suppliers to process and ship  merchandise  directly to  customers.  The
Company has limited control over the shipping  procedures of its suppliers,  and
shipments by these suppliers have at times been subject to delays. Although most
merchandise sold by the Company carries a warranty supplied by the manufacturer,
the



                                       7
<PAGE>


Company  provides  a 30-day  money  back  guarantee.  If the  quality of service
provided  by such  suppliers  falls  below  a  satisfactory  standard  or if the
Company's  level of  returns  exceeds  its  expectations,  the  Company  will be
materially adversely affected. See "Business -- Supplier Relationships."


INTERNET RELATED RISKS

     Dependence on Continued Growth of Online Commerce

     The  Company's  future  revenues  and  future  profits  are   substantially
dependent  upon the  widespread  acceptance  and use of the  Internet and online
services as an effective  medium of commerce by  consumers.  Rapid growth in the
use of and  interest in the Internet  and online  services  like AOL is a recent
phenomenon,  and there can be no assurance that acceptance and use will continue
to develop  or that a  sufficiently  broad base of  consumers  will  adopt,  and
continue to use,  the  Internet  and online  services  as a medium of  commerce.
Demand and market acceptance for recently  introduced services and products over
the Internet are subject to a high level of  uncertainty.  The Company relies on
consumers who have  historically  used traditional means of commerce to purchase
merchandise.  For the Company to be successful,  these consumers must accept and
utilize novel ways of conducting business and exchanging information.  Moreover,
critical issues  concerning the commercial use of the Internet,  such as ease of
access,  security,  reliability,  cost and quality of service, remain unresolved
and may affect the growth of Internet use or the  attractiveness  of  conducting
commerce online.

     In  addition,  the  Internet  and online  services may not be accepted as a
viable  commercial  marketplace for a number of reasons,  including  potentially
inadequate  development  of the  necessary  network  infrastructure  or  delayed
development of enabling technologies and performance improvements. To the extent
that the Internet and online services continue to experience significant growth,
there can be no  assurance  that the  infrastructure  of the Internet and online
services will prove adequate to support increased user demands. In addition, the
Internet  or online  services  could lose their  viability  due to delays in the
development  or  adoption  of new  standards  and  protocols  required to handle
increased  levels  of  Internet  or  online  service  activity.  Changes  in  or
insufficient availability of telecommunications services to support the Internet
or online  services  also could result in slower  response  times and  adversely
affect usage of the Internet and online  services  generally  and the Company in
particular. If use of the Internet and online services does not continue to grow
or grows more slowly than expected,  if the  infrastructure for the Internet and
online  services does not  effectively  support growth that may occur, or if the
Internet and online services do not become a viable commercial marketplace,  the
Company would be materially adversely affected. See "Business -- Online Shopping
Industry."

     Online Commerce Security Risks

     The Company relies on encryption  and  authentication  technology  licensed
from third  parties to provide the  security  and  authentication  necessary  to
effect secure transmission of confidential information,  such as customer credit
card numbers.  There can be no assurance that advances in computer capabilities,
new  discoveries in the field of  cryptography,  or other events or developments
will not result in a compromise or breach of the algorithms  used by the Company
to protect customer  transaction data. Any compromise of the Company's  security
could have a material adverse effect on the Company and its reputation.  A party
who is able to circumvent the Company's  security measures could  misappropriate
proprietary information or cause interruptions in the Company's operations.  The
Company may be required to expend  significant  capital and other  resources  to
protect against such security  breaches or to alleviate  problems caused by such
breaches.   To  the  extent  that  activities  of  the  Company  or  third-party
contractors  involve the storage and  transmission  of proprietary  information,
such as credit  card  numbers,  security  breaches  could  damage the  Company's
reputation  and expose the Company to a risk of loss or litigation  and possible
liability  which  could  have a  material  adverse  effect on the  Company.  See
"Business -- Technology."

     Governmental Regulation and Legal Uncertainties

     The Company is not currently  subject to direct  regulation by any domestic
or foreign governmental agency, other than regulations  applicable to businesses
generally,  and laws or  regulations  directly  applicable  to  access to online
commerce. However, due to the increasing popularity and use of the Internet


                                       8
<PAGE>

and other online services,  it is possible that a number of laws and regulations
may be adopted with respect to the  Internet or other online  services  covering
issues such as user privacy, pricing,  content,  copyrights,  distribution,  and
characteristics  and quality of products and services.  Furthermore,  the growth
and  development  of the market for online  commerce  may prompt more  stringent
consumer  protection laws that may impose additional  burdens on those companies
conducting  business online.  The adoption of any additional laws or regulations
may decrease the growth of the Internet or other online  services,  which could,
in turn,  decrease  the demand  for the  Company's  products  and  services  and
increase the  Company's  cost of doing  business,  or otherwise  have an adverse
effect on the Company.  Moreover,  the  applicability  to the Internet and other
online services of existing laws in various jurisdictions  governing issues such
as property  ownership,  sales and other taxes and personal privacy is uncertain
and may take  years  to  resolve.  In  addition,  as the  Company's  service  is
available over the Internet in multiple states and foreign countries, and as the
Company  sells  to  numerous  consumers  residing  in such  states  and  foreign
countries,  such jurisdictions may claim that the Company is required to qualify
to do business as a foreign  corporation in each such state and foreign country.
The Company is qualified  to do business in only two states,  and failure by the
Company  to  qualify  as a foreign  corporation  in a  jurisdiction  where it is
required  to do so could  subject  the  Company to taxes and  penalties  for the
failure to qualify.  Any such new legislation or regulation,  the application of
laws and regulations from jurisdictions whose laws do not currently apply to the
Company's  business,  or the application of existing laws and regulations to the
Internet and other online  services could have a material  adverse effect on the
Company.


     Liability for Information Retrieved from the Internet

     Due to  the  fact  that  material  may  be  downloaded  from  websites  and
subsequently  distributed  to others,  there is a potential  that claims will be
made against the Company for negligence,  copyright or trademark infringement or
other theories  based on the nature and content of such  material.  Although the
Company carries general  liability  insurance,  the Company's  insurance may not
cover  potential  claims of this type or may not be  adequate to cover all costs
incurred  in defense of  potential  claims or to  indemnify  the Company for all
liability that may be imposed.  Any costs or imposition of liability that is not
covered by insurance or in excess of  insurance  coverage  could have a material
adverse effect on the Company.


RISK   OF   CAPACITY    CONSTRAINTS;    RELIANCE   ON    INTERNALLY    DEVELOPED
TRANSACTION-PROCESSING SYSTEMS; SYSTEM DEVELOPMENT RISKS

     The satisfactory performance, reliability and availability of the Company's
store on the Internet, transaction-processing systems and network infrastructure
are critical to the Company's  reputation  and its ability to attract and retain
customers and maintain adequate customer service levels.  The Company's revenues
depend on the number of visitors  who shop at its store on the  Internet and the
volume  of orders it  fulfills.  Any  system  interruptions  that  result in the
unavailability  of  the  Company's  store  on  the  Internet  or  reduced  order
fulfillment   performance  would  reduce  the  volume  of  goods  sold  and  the
attractiveness of the Company's product  offerings.  The Company has experienced
periodic  system  interruptions,  which it believes  will continue to occur from
time to time.

     There may be a  significant  need to upgrade the capacity of the  Company's
store on the Internet in order to handle thousands of simultaneous shoppers. The
Company's  inability to add  additional  software and hardware or to develop and
upgrade  further  its  existing  technology,  transaction-processing  systems or
network  infrastructure  to  accommodate  increased  traffic on its store on the
Internet or increased  sales volume through its  transaction-processing  systems
may cause unanticipated system disruptions,  slower response times,  degradation
in  levels  of  customer  service  and  impaired  quality  and  speed  of  order
fulfillment,  any of which could have a material  adverse effect on the Company.
See "Business -- Technology."


RISK OF SYSTEM FAILURES

     The Company's  success,  in particular its ability to successfully  receive
and fulfill orders and provide high-quality customer service, largely depends on
the efficient  and  uninterrupted  operation of its computer and  communications
hardware systems. The Company's systems and operations are vulnerable to


                                       9
<PAGE>


damage or interruption from fire, flood, power loss, telecommunications failure,
break-ins, earthquake and similar events. The Company presently has very limited
redundant systems.  It does not have a formal disaster recovery plan and carries
limited  business  interruption  insurance to  compensate it for losses that may
occur.  Despite the  implementation of network security measures by the Company,
its servers are vulnerable to computer viruses, physical or electronic break-ins
and similar disruptions, which could lead to interruptions, delays, loss of data
or the inability to accept and fulfill customer orders. In addition, the Company
relies on transaction  processing systems operated by AOL to receive and fulfill
orders  in its AOL  stores.  Disruptions  or  failures  in the  AOL  transaction
processing  system  could have a material  adverse  effect on the  Company.  The
Company's AOL stores are also  vulnerable to AOL system-wide  interruptions  and
failures.  The  occurrence of any of the  foregoing  risks could have a material
adverse  effect on the Company.  See "Business --  Facilities"  and "Business --
Technology."


RAPID TECHNOLOGICAL CHANGE

     To remain competitive, the Company must continue to enhance and improve the
responsiveness,  functionality  and features of its online stores.  The Internet
and the  online  commerce  industry  are  characterized  by rapid  technological
change, changes in user and customer requirements and preferences,  frequent new
product and service  introductions  embodying new technologies and the emergence
of new industry standards and practices that could render the Company's existing
store on the Internet  and  proprietary  technology  and systems  obsolete.  The
Company's  success  will  depend,  in part,  on its  ability to license  leading
technologies useful in its business,  enhance its existing services, develop new
services and technology that address the increasingly  sophisticated  and varied
needs of its prospective  customers,  and respond to technological  advances and
emerging industry  standards and practices on a cost-effective and timely basis.
The  development  of a store on the  Internet and other  proprietary  technology
entails significant technical and business risks. There can be no assurance that
the Company will  successfully  use new  technologies  effectively  or adapt its
store on the Internet, proprietary technology and transaction-processing systems
to customer  requirements or emerging industry standards.  The Company's failure
to adapt in a timely manner for technical, legal, financial or other reasons, to
changing  market  conditions  or  customer  requirements,  could have a material
adverse effect on the Company. See "Business -- Technology."


NEED FOR ADDITIONAL FUNDS

     Based on current  levels of  operations  and  planned  growth,  the Company
anticipates  that its existing capital  resources,  together with cash generated
from  operations and the proceeds of this  Offering,  will enable it to maintain
its  operations  for at least 12 months  from the date of this  Prospectus.  The
Company  may  require  additional  funds to  sustain  and  expand  its sales and
marketing   activities   and  its  strategic   alliances,   particularly   if  a
well-financed  competitor emerges or if there is a shift in the type of Internet
services that are developed and ultimately receive customer acceptance. Adequate
funds for these and other purposes on terms  acceptable to the Company,  whether
through additional equity financing, debt financing or other sources, may not be
available  when  needed  or may  result  in  significant  dilution  to  existing
stockholders.  The Company's lack of tangible assets to pledge could prevent the
Company from  establishing  a source for additional  financing.  There can be no
assurance  that  such  financing  will  be  available  in  amounts  or on  terms
acceptable to the Company,  if at all. The inability to obtain  sufficient funds
from operations and external sources would have a material adverse effect on the
Company.  See "Use of Proceeds"  and  "Management's  Discussion  and Analysis of
Financial   Condition  and  Results  of  Operations  --  Liquidity  and  Capital
Resources."


MANAGEMENT OF GROWTH


     To manage the expected growth of its operations and personnel,  the Company
will be required to improve  existing and implement new  transaction-processing,
operational and financial systems, procedures and controls, and to expand, train
and manage its already  growing  employee  base.  Further,  the Company  will be
required to  maintain  and expand its  relationships  with  various  merchandise
manufacturers,  distributors,  Internet and other online  service  providers and
other third parties necessary to the


                                       10
<PAGE>

Company's business.  If the Company is unable to manage growth effectively,  the
Company will be materially adversely affected. See "Management's  Discussion and
Analysis of Financial  Condition  and Results of  Operations"  and  "Business --
Employees."


DEPENDENCE ON KEY PERSONNEL; NEED FOR ADDITIONAL PERSONNEL


     The  Company's  performance  is  substantially  dependent on the  continued
services  and  on the  performance  of  its  senior  management  and  other  key
personnel,  particularly  Jeffrey S.  Tauber,  its  President,  Chief  Executive
Officer and Chairman of the Board. The Company's performance also depends on the
Company's  ability to retain and motivate its other  officers and key employees.
The loss of the services of any of its executive officers or other key employees
could have a material adverse effect on the Company.  The Company has employment
agreements  with  only  two of its key  personnel,  its  Vice  President,  Chief
Financial  Officer and  Treasurer and its Vice  President and Chief  Information
Officer.  The Company has obtained a $2,000,000 key person life insurance policy
on the life of Mr. Tauber,  naming the Company as beneficiary under such policy.
The Company's  future success also depends on its ability to identify,  attract,
hire,  train,  retain and motivate other highly skilled  technical,  managerial,
editorial, merchandising,  marketing and customer service personnel. Competition
for such  personnel is intense,  and there can be no assurance  that the Company
will  be  able  to  successfully  attract,  assimilate  or  retain  sufficiently
qualified  personnel which could have a material  adverse effect on the Company.
See "Business -- Employees" and "Management."



POTENTIAL FLUCTUATIONS IN QUARTERLY OPERATING RESULTS; SEASONALITY

     The Company  expects to experience  significant  fluctuations in its future
quarterly  operating  results  due to a variety  of  factors,  many of which are
outside the Company's  control.  Factors that may adversely affect the Company's
quarterly  operating  results  include,  without  limitation,  (i) the Company's
ability to retain existing customers, attract new customers at a steady rate and
maintain  customer  satisfaction,  (ii) the mix of products sold by the Company,
(iii) the  announcement or  introduction of new sites,  services and products by
the Company and its competitors, (iv) price competition in the industry, (v) the
level  of use of the  Internet  and  online  services  and  increasing  consumer
acceptance  of the  Internet  and other  online  services  for the  purchase  of
consumer  products  such as those  offered by the  Company,  (vi) the  Company's
ability to upgrade and develop  its systems and  infrastructure  and attract new
personnel in a timely and  effective  manner,  (vii) the level of traffic on the
Company's website,  (viii) technical  difficulties,  system downtime or Internet
brownouts,   (ix)  the  amount  and  timing  of  operating   costs  and  capital
expenditures  relating to expansion of the Company's  business,  operations  and
infrastructure, (x) the implementation of strategic alliances, (xi) the level of
merchandise returns experienced by the Company,  (xii) governmental  regulation,
and (xiii) general economic  conditions and economic  conditions specific to the
Internet and online commerce.

     The Company  expects that it will  experience  seasonality in its business,
reflecting  a  combination  of  seasonal  fluctuations  in  Internet  usage  and
traditional retail seasonality patterns. Internet usage and the rate of Internet
growth may be  expected  to decline  during the  summer.  Further,  sales in the
traditional  retail  industry are  significantly  higher in the fourth  calendar
quarter of each year than in the preceding three quarters.  Due to the foregoing
factors, in one or more future quarters the Company's operating results may fall
below the expectations of securities analysts and investors.  In such event, the
trading price of the Common Stock would likely be materially adversely affected.
See "Management's  Discussion and Analysis of Financial Condition and Results of
Operations."



POTENTIAL INABILITY TO PROTECT TRADEMARKS AND PROPRIETARY RIGHTS


     The  Company's  performance  and  ability to  compete  are  dependent  to a
significant  degree on its  proprietary  technology.  The  Company  regards  its
copyrighted  material,  service  marks,  trademarks,  trade  secrets and similar
intellectual  property as critical to its success,  and relies on trademark  and
copyright  law,  trade secret  protection  and  confidentiality  and/or  license
agreements  with its  employees,  customers,  partners and others to protect its
proprietary rights. The Company has the registered service mark CyberShop in the
United States. There can be no assurance that the Company will be able to secure
significant protection for these trademarks.  It is possible that competitors of
the Company or others will


                                       11
<PAGE>

adopt product or service names similar to  "CyberShop"  and the Company's  other
trademarks,  thereby impeding the Company's  ability to build brand identity and
possibly leading to customer confusion.  The inability of the Company to protect
the name  "CyberShop"  adequately  would have a material  adverse  effect on the
Company.   The  Company   generally  has  entered  into  agreements   containing
confidentiality and non-disclosure provisions with its employees and consultants
and limits access to and distribution of its software,  documentation  and other
proprietary  information.  There can be no assurance that the steps taken by the
Company will  prevent  misappropriation  of its  technology  or that  agreements
entered  into  for  that  purpose  will  be  enforceable.   Notwithstanding  the
precautions taken by the Company, it might be possible for a third party to copy
or  otherwise  obtain  and use  the  Company's  software  or  other  proprietary
information without authorization or to develop similar software  independently.
Policing unauthorized use of the Company's technology is difficult, particularly
because the global  nature of the  Internet  makes it  difficult  to control the
ultimate destination or security of software or other data transmitted. The laws
of other  countries may afford the Company little or no effective  protection of
its intellectual  property.  Effective  trademark,  service mark,  copyright and
trade  secret  protection  may not be  available  in every  country in which the
Company's  products and services are made available online.  In the future,  the
Company may also need to file  lawsuits to enforce  the  Company's  intellectual
property rights, protect the Company's trade secrets, and determine the validity
and  scope  of the  proprietary  rights  of  others.  Such  litigation,  whether
successful or unsuccessful,  could result in substantial  costs and diversion of
resources, which could have a material adverse effect on the Company.

     The Company also relies on a variety of  technology  that it licenses  from
third parties,  including its database and Internet  server  software,  which is
used  in the  Company's  website  to  perform  key  functions.  There  can be no
assurance  that these  third  party  technology  licenses  will  continue  to be
available  to the  Company  on  commercially  reasonable  terms.  The loss of or
inability  of the  Company  to  maintain  or  obtain  upgrades  to any of  these
technology  licenses  could  result  in  delays in  completing  its  proprietary
software  enhancements and new developments until equivalent technology could be
identified,  licensed or developed and integrated.  Any such delays would have a
material  adverse  effect  on  the  Company.  See  "Business  --  Technology  --
Proprietary Technology."


SALES AND OTHER TAXES

     Except in certain  limited  cases,  the Company does not currently  collect
sales or other  similar  taxes for shipments of goods into states other than New
York and New Jersey.  However,  one or more states may seek to impose  sales tax
collection  obligations on out-of-state  companies,  such as the Company,  which
engage in online commerce.  In addition,  any new operation in states outside of
New York and New Jersey could subject  shipments into such states to state sales
taxes under current or future laws. A successful assertion by one or more states
or any foreign  country that the Company  should collect sales or other taxes on
the sale of merchandise could have a material adverse effect on the Company.


CONTROL OF THE COMPANY


     Immediately  upon completion of this Offering,  approximately  43.9% of the
outstanding  Common Stock will be beneficially  owned by Jeffrey S. Tauber,  the
Company's  President,  Chief  Executive  Officer and Chairman of the Board,  and
members of Mr. Tauber's family (41.6% if the over-allotment  option is exercised
in full). As a result, upon completion of this Offering,  the Tauber family will
have a  dominant  voting  position  with  respect  to the  ability  to elect the
Company's  directors,  amend  the  Company's  Certificate  of  Incorporation  or
By-Laws, or effect a merger, sale of assets or other corporate transaction.  The
extent of ownership by the Tauber  family may also have the effect of preventing
a change in control of the Company or  discouraging  a potential  acquiror  from
making a tender offer or otherwise  attempting to obtain control of the Company,
which in turn  could have an  adverse  effect on the market  price of the Common
Stock. See "Management," "Certain Transactions" and "Principal Stockholders."


POSSIBLE "YEAR 2000" PROBLEMS

     Although the Company's  currently  installed  computer systems and software
products have been tested for year 2000  problems and the Company  believes that
its computer systems and software products are fully year 2000 compatible, it is
possible that certain computer systems or software products of 


                                       12
<PAGE>


the Company's suppliers or customers may not accept input of, store,  manipulate
and  output  dates  prior  to the  year  2000 or  thereafter  without  error  or
interruption.  The Company has  conducted a review of its computer  systems,  to
attempt to identify  ways in which its systems  could be affected by problems of
its  customers  and  suppliers  in correctly  processing  date  information.  In
addition,  the Company is requesting  assurances from all software  vendors from
which it has purchased or from which it may purchase software that such software
will  correctly  process all date  information  at all times.  Furthermore,  the
Company  is  querying  its  customers  and  suppliers  as to their  progress  in
identifying  and addressing  problems that their  computer  systems will face in
correctly  processing  date  information as the year 2000  approaches.  However,
there can be no  assurance  that the Company  will  identify  all  date-handling
problems of its customers and suppliers in advance of their occurrence,  or that
the Company will be able to  successfully  remedy  problems that are discovered.
The expenses of the Company's efforts to identify and address such problems,  or
the expenses or  liabilities to which the Company may become subject as a result
of such problems, could have a material adverse effect on the Company.


ANTI-TAKEOVER EFFECT OF CERTAIN CHARTER PROVISIONS


     The  Company's  Board of Directors  will have the  authority to issue up to
5,000,000  shares  of  Preferred  Stock  and to  determine  the  price,  rights,
preferences,  privileges and  restrictions,  including  voting rights,  of those
shares without any further vote or action by the stockholders. The rights of the
holders of Common  Stock will be subject to, and may be  adversely  affected by,
the  rights of the  holders  of any  Preferred  Stock  that may be issued in the
future.  The  issuance  of  Preferred  Stock may have the  effect  of  delaying,
deferring  or  preventing  a change in control of the  Company  without  further
action by the  stockholders and may adversely affect the voting and other rights
of the holders of Common Stock. The Company has no present plans to issue shares
of Preferred Stock. Further,  certain provisions of the Company's Certificate of
Incorporation  and By-Laws and Delaware law could delay or make more difficult a
merger, tender offer or proxy contest involving the Company. See "Description of
Capital Stock."


SHARES ELIGIBLE FOR FUTURE SALE; REGISTRATION RIGHTS


     After the  completion of this  Offering,  6,300,000  shares of Common Stock
will be  outstanding.  Of such  shares,  the  2,300,000  shares of Common  Stock
offered  hereby will be  tradeable  without  restriction  by persons  other than
"affiliates"  of the Company.  The  remaining  4,000,000  shares of Common Stock
which will be outstanding after this Offering are "restricted securities" within
the  meaning  of Rule 144  under the  Securities  Act,  and may not be  publicly
resold,  except  in  compliance  with  the  registration   requirements  of  the
Securities  Act or pursuant to an exemption  from  registration,  including that
provided by Rule 144 promulgated under the Securities Act. The Company,  and all
of its directors, officers, existing stockholders and option holders have agreed
to "lock-up" arrangements under which they may not offer to sell, sell, contract
to  sell,  pledge,  or  otherwise  dispose  of any  shares  of  Common  Stock or
securities  convertible  into or  exercisable or  exchangeable  for Common Stock
without  the prior  written  consent  of the  Underwriters,  subject  to certain
exceptions,  for a period of one year  after the date of this  Prospectus.  Upon
expiration of the one year period,  278,777  shares of Common Stock held by non-
affiliates  will be saleable  pursuant to Rule  144(k) and  3,721,223  shares of
Common  Stock  will be  saleable  pursuant  to Rule 144  promulgated  under  the
Securities Act;  subject to the volume  limitations  under Rule 144. The Company
has outstanding  options  covering 402,634 shares of Common Stock. The shares of
Common Stock  issuable upon  exercise of such options may be resold  pursuant to
Rule 701. In addition,  certain stockholders of the Company are entitled to both
demand and  piggyback  registration  rights  with  respect to 663,930  shares of
Common Stock.  Upon  completion  of the  Offering,  the Company will sell to the
Underwriters  the  Underwriters'  Warrants which are exercisable  from the first
anniversary of the date of this Offering until the fifth anniversary of the date
of this  Offering and which  require that the Company  register the Common Stock
for which such  Underwriters'  Warrants are exercisable within one year from the
date hereof.  Sales of  substantial  amounts of Common Stock,  or the perception
that such sales could occur,  could adversely affect the prevailing market price
of the Common Stock. See "Description of Capital Stock -- Registration  Rights,"
"Shares Eligible for Future Sale" and "Underwriting."



                                       13
<PAGE>

ABSENCE OF PRIOR PUBLIC MARKET; POSSIBLE VOLATILITY OF STOCK PRICE


     Prior to this  Offering,  there has been no public  market  for the  Common
Stock.  The Company  has  applied for listing of the Common  Stock on The Nasdaq
SmallCap  Market under the trading  symbol "CYSP".  The initial public  offering
price will be  determined  through  negotiations  between  the  Company  and the
Underwriters, and may not be indicative of the market price for the Common Stock
after the  completion  of this  Offering.  Among the factors to be considered in
determining  the initial public  offering price will be the Company's  record of
operations,  its current financial condition,  its future prospects,  the market
for its products,  the experience of its management,  the economic conditions of
the  Company's  industry  in  general,  the  general  condition  of  the  equity
securities  market,  the demand for similar  securities of companies  considered
comparable to the Company and other relevant factors. See "Underwriting."


     The trading  price of the Common Stock is likely to be highly  volatile and
could be subject to wide  fluctuations  in response to factors such as actual or
anticipated   variations  in  quarterly  operating  results,   announcements  of
technological innovations,  new sales formats or new products or services by the
Company  or its  competitors,  changes  in  financial  estimates  by  securities
analysts,  conditions or trends in the Internet and online commerce  industries,
changes in the market  valuations of other  Internet,  online  service or retail
companies,  announcements by the Company of significant acquisitions,  strategic
partnerships, joint ventures or capital commitments,  additions or departures of
key personnel,  sales of Common Stock and other events or factors, many of which
are beyond the Company's control. In addition,  the stock market in general, and
The Nasdaq  SmallCap Market and the market for  Internet-related  and technology
companies in particular,  has experienced  extreme price and volume fluctuations
that have often been unrelated or disproportionate to the operating  performance
of such  companies.  These broad market and industry  factors may materially and
adversely  affect  the  market  price of the  Common  Stock,  regardless  of the
Company's operating performance.



MANAGEMENT'S  BROAD  DISCRETION  IN  ALLOCATING  A  SUBSTANTIAL  PORTION  OF THE
PROCEEDS

     Except for  approximately  $4,500,000,  the Company has not  designated any
specific use for the net proceeds  from the sale by the Company of the 2,300,000
shares of Common Stock offered hereby. The Company expects to use the portion of
the net proceeds not designated for any specific use (approximately  $7,800,000,
or $9,725,000 if the  Underwriters'  over-allotment  option is exercised in full
(assuming  an  initial  public  offering  price of $6.00  per  share  and  after
deducting  the  estimated  underwriting  discount and Offering  expenses)),  for
general  corporate  purposes,  including  working  capital  to fund  anticipated
operating  losses and capital  expenditures.  The Company may use an unspecified
portion of the net  proceeds to acquire or invest in  complementary  businesses,
products  and   technologies.   The  Company  has  no  present   understandings,
commitments  or  agreements  with  respect  to any  acquisition  or  investment.
Accordingly,  management will have  significant  flexibility in applying the net
proceeds  of this  Offering.  The  failure  of  management  to apply  such funds
effectively  could have a material  adverse  effect on the Company.  See "Use of
Proceeds."



IMMEDIATE AND SUBSTANTIAL DILUTION


     Purchasers  of the  2,300,000  shares of Common Stock  offered  hereby will
experience immediate and substantial dilution in the net tangible book value per
share of $4.05 at an assumed  initial  public  offering price of $6.00 per share
and  after  deducting  estimated  underwriting  discounts  and  commissions  and
Offering expenses.  In addition, as of December 31, 1997, the Company has issued
options  to  purchase  273,634  shares  of Common  Stock.  If such  options  are
exercised  in full  (assuming  an  initial  public  offering  price of $6.00 per
share), the dilution in the net tangible book value per share would be $4.03 per
share. See "Dilution."



ABSENCE OF DIVIDENDS


     The Company has never  declared or paid any  dividends  on the Common Stock
and does not  anticipate  paying any cash  dividends  on the Common Stock in the
foreseeable future. See "Dividend Policy."



                                       14
<PAGE>

                                USE OF PROCEEDS

   

     The net  proceeds to the Company from the sale of the  2,300,000  shares of
Common Stock offered  hereby,  at an assumed  initial  public  offering price of
$6.00 per  share  and  after  deducting  estimated  underwriting  discounts  and
commissions and Offering expenses, are estimated to be approximately $12,300,000
(approximately  $14,225,000  if  the  Underwriters'   over-allotment  option  is
exercised in full).  The net  proceeds  from this  Offering  will be used by the
Company  as  follows:  (i)  approximately  $3,000,000  to expand  marketing  and
advertising  efforts and potential  strategic  alliances  with  Internet  search
engines guides and online  communities;  (ii) approximately  $500,000 to repay a
secured loan made to the Company by the Trustees of the General Electric Pension
Trust  which  accrues  interest  at the rate of 15% per annum and matures on the
earlier of the closing of this  Offering,  the raising of  additional  equity or
debt by the Company or March 31, 1999; (iii)  approximately  $500,000 to develop
and market an online gift registry; (iv) approximately $500,000 to fund payments
due to AOL pursuant to a marketing  agreement  with AOL; and (v) the balance for
working capital and other general corporate purposes, including expansion of the
Company's  technical  infrastructure and possible future strategic alliances and
acquisitions. The proceeds of the loan from the Trustees of the General Electric
Pension Trust are being utilized for working capital purposes. Jeffrey S. Tauber
pledged  172,500 of his shares of Common  Stock as  security  for the loan.  See
"Risk  Factors --  Management's  Broad  Discretion  in  Allocating a Substantial
Portion of the  Proceeds,"  "Management's  Discussion  and Analysis of Financial
Conditions and Results of Operations,"  "Business -- Certain  Transactions"  and
"Principal Stockholders."
    

     From  time to  time,  in the  ordinary  course  of  business,  the  Company
evaluates possible acquisitions of, or investments in, businesses,  products and
technologies  that are  complementary to those of the Company.  A portion of the
net proceeds may  therefore be used to fund  acquisitions  or  investments.  The
Company currently has no arrangements,  agreements or understandings, and is not
engaged  in  active  negotiations,  with  respect  to any  such  acquisition  or
investment.

     Pending the application of the net proceeds from this Offering, the Company
intends   to  invest  the  net   proceeds   in   short-term,   investment-grade,
interest-bearing  instruments or money market funds. To the extent  necessary to
avoid being subject to the registration  requirements of the Investment  Company
Act of 1940,  as amended,  the Company would invest the balance in United States
Treasury  obligations.  Returns on such  investments may be less than those that
might otherwise result if the Company were able to use such funds immediately in
its operations.


                                DIVIDEND POLICY

     The Company has never  declared or paid any  dividends on its Common Stock.
The Company does not anticipate  paying any dividends on the Common Stock in the
foreseeable  future and  intends to retain  all  available  funds for use in the
operation and  development  of its business.  The Board of Directors  intends to
review the Company's dividend policy from time to time. Any payment of dividends
in the future will be at the  discretion  of the Board of Directors  and will be
dependent on the earnings and  financial  requirements  of the Company and other
factors,  including restrictions imposed by the Delaware General Corporation Law
("GCL") on the  payment  of  dividends,  and such other  factors as the Board of
Directors deems relevant.


                                       15

<PAGE>

                                   DILUTION


     The net tangible  book value  (deficit) of the Company at December 31, 1997
was $(4,672) or approximately  $(.00) per outstanding share of Common Stock. Net
tangible book value per share is  determined by dividing the Company's  tangible
net worth  (tangible  assets less total  liabilities) by the number of shares of
Common  Stock  outstanding.  After  giving  effect to the sale of the  2,300,000
shares of Common  Stock  offered by the  Company  hereby and the  receipt of the
estimated net proceeds  therefrom (at the assumed  initial public offering price
of $6.00 per share, and after deducting  estimated Offering expenses,  including
the  underwriting  discounts  and  commissions),  the adjusted net tangible book
value of the Company at December 31, 1997 would have been  $12,295,328  or $1.95
per share,  assuming an offering  price of $6.00 per share.  This  represents an
immediate  increase  in net  tangible  book value of $1.95 per share to existing
stockholders  and an immediate  dilution to new  investors of $4.05 per share to
purchasers  of Common  Stock,  assuming  an  offering  price of $6.00 per share.
Dilution is determined by  subtracting  the adjusted net tangible book value per
share after the Offering from the initial public  offering price per share.  The
following table illustrates this dilution:





<TABLE>
<S>                                                                   <C>           <C>
Assumed initial public offering price per share ...................                  $  6.00
 Net tangible book value (deficit) per share at December 31,
   1997 ...........................................................     $ (0.00)
 Net increase per share attributable to the new investors .........        1.95
                                                                        -------
 Adjusted net tangible book value per share after the Offering.....                     1.95
                                                                                     -------
Dilution to new investors .........................................                  $  4.05
                                                                                     =======
</TABLE>



     The  following  table  summarizes as of December 31, 1997,  the  difference
between the existing  stockholders  and the new investors  purchasing  shares of
Common  Stock in the  Offering  with  respect  to the number of shares of Common
Stock purchased from the Company,  the total consideration paid therefor and the
average price per share.







<TABLE>
<CAPTION>
                                     SHARES PURCHASED          TOTAL CONSIDERATION
                                  -----------------------   --------------------------    AVERAGE PRICE
                                     NUMBER      PERCENT        AMOUNT        PERCENT       PER SHARE
                                  -----------   ---------   --------------   ---------   --------------
<S>                               <C>           <C>         <C>              <C>         <C>
Existing stockholders .........   4,000,000        63.5%     $ 3,139,443        18.5%    $ 0.78
New investors .................   2,300,000        36.5%      13,800,000        81.5%    $ 6.00
                                  ---------       -----      -----------       -----
 Total ........................   6,300,000       100.0%     $16,939,443       100.0%
                                  =========       =====      ===========       =====
 
</TABLE>



     The foregoing  computations assume no exercise of stock options outstanding
as of December 31, 1997. As of December 31, 1997, an aggregate of 273,634 shares
of Common  Stock were  issuable  upon the exercise of  outstanding  options at a
weighted average exercise price per share of $2.48 per share. To the extent that
shares of Common Stock are issued upon exercise of these options the dilution to
new investors would decrease to $4.03 per share. See "Management."



                                       16
<PAGE>

                                CAPITALIZATION


     The following table sets forth (i) the  capitalization of the Company as of
December 31, 1997 and (ii) the capitalization of the Company as adjusted to give
effect to the sale of the Common  Stock  offered  hereby at an  assumed  initial
public  offering  price  of  $6.00  per  share  and  after  deducting  estimated
underwriting discounts and commissions and Offering expenses.  This table should
be read in  conjunction  with the Financial  Statements of the Company and notes
thereto  included  elsewhere in this  Prospectus.  See  "Description  of Capital
Stock."







<TABLE>
<CAPTION>
                                                                    AS OF DECEMBER 31, 1997
                                                                 -----------------------------
                                                                   ACTUAL      AS ADJUSTED (1)
                                                                 ----------   ----------------
<S>                                                              <C>          <C>
Current portion of capital lease obligations .................    $ 13,000       $    13,000
                                                                  ========       ===========
Capital lease obligations, less current portion ..............    $ 15,196       $    15,196
                                                                  --------       -----------
Stockholders' equity (deficit):
Preferred Stock, $0.001 par value, 5,000,000 authorized; 0
 shares issued and outstanding; 0 shares issued and outstand-
 ing, as adjusted ............................................          --                --
Common Stock, $0.001 par value, 25,000,000 authorized;
 4,000,000 shares issued and outstanding; 6,300,000 shares is-
 sued and outstanding, as adjusted(2) ........................       4,000             6,300
Additional paid-in capital ...................................      (8,672)       12,289,028
                                                                  --------       -----------
Total stockholders' equity (deficit) .........................      (4,672)       12,295,328
                                                                  --------       -----------
Total capitalization .........................................    $ 10,524       $12,310,524
                                                                  ========       ===========
</TABLE>



(1) Adjusted to give effect to the sale by the  Company of  2,300,000  shares of
    Common Stock offered hereby at an assumed  initial public price of $6.00 per
    share  and the  application  of the  estimated  net  proceeds  therefrom  as
    described in "Use of Proceeds."

(2) Actual information excludes an aggregate of 1,343,634 shares of Common Stock
    reserved for issuance under the Company's stock option plans and other stock
    options,  of which  273,634  shares are issuable  upon the exercise of stock
    options  outstanding as of December 31, 1997. The weighted  average exercise
    price of all outstanding options at December 31, 1997 is $2.48 per share. As
    adjusted  information  excludes 230,000 shares of Common Stock issuable upon
    exercise of the Underwriters'  Warrants.  See "Management,"  "Description of
    Capital Stock" and "Underwriting."



                                       17
<PAGE>

                            SELECTED FINANCIAL DATA

     The selected consolidated statements of operations data for the years ended
December 31, 1995,  1996 and 1997 and the selected  consolidated  balance  sheet
data as of  December  31,  1996 and 1997  have  been  derived  from the  audited
consolidated  Financial  Statements  included elsewhere in this Prospectus.  The
selected  consolidated  balance  sheet  data as of  December  31,  1995 has been
derived from the audited consolidated  financial statements not included in this
Prospectus.  The  Company  was  an  L.L.C.  and as a  result  was  treated  as a
partnership  for both Federal and state income tax purposes for all periods from
December 1, 1994 (inception) through December 31, 1997.  Accordingly,  there was
no tax loss carry-forward. The selected financial data set forth below should be
read in  conjunction  with  "Management's  Discussion  and Analysis of Financial
Condition and Results of Operations" and the Consolidated  Financial  Statements
of the Company and the notes thereto included elsewhere in this Prospectus.



   
<TABLE>
<CAPTION>
                                                           FISCAL YEAR ENDED DECEMBER 31,
                                                   -----------------------------------------------
                                                        1995            1996             1997
                                                   -------------   -------------   ---------------
<S>                                                <C>             <C>             <C>
CONSOLIDATED STATEMENTS OF OPERATIONS DATA
Revenues:
 Product sales .................................    $   18,670      $  272,560      $  1,284,489
 Set up fees ...................................       112,365         232,325           187,058
 Other revenues ................................         8,800           8,500            23,070
                                                    ----------      ----------      ------------
  Total revenues ...............................       139,835         513,385         1,494,617
Cost of revenues ...............................        13,769         155,274           933,187
                                                    ----------      ----------      ------------
Gross profit ...................................       126,066         358,111           561,430
Operating expenses .............................       772,744       1,011,257         2,389,773
                                                    ----------      ----------      ------------
Loss from operations ...........................      (646,678)       (653,146)       (1,828,343)
Other income ...................................         6,022           3,214            22,274
                                                    ----------      ----------      ------------
Net loss .......................................    $ (640,656)     $ (649,932)     $ (1,806,069)
                                                    ==========      ==========      ============
Pro forma net loss data (unaudited)(1):
 Net loss ......................................    $ (640,656)     $ (649,932)     $ (1,806,069)
 Pro forma income tax benefit ..................      (256,262)       (259,973)         (722,428)
                                                    ----------      ----------      ------------
 Pro forma net loss ............................    $ (384,394)     $ (389,959)     $ (1,083,641)
                                                    ==========      ==========      ============
Pro forma net loss per common share (unaudited):
 Basic .........................................    $    (0.13)     $    (0.13)     $      (0.29)
                                                    ==========      ==========      ============
 Diluted .......................................    $    (0.13)     $    (0.13)     $      (0.29)
                                                    ==========      ==========      ============
Pro forma weighted average shares outstanding:
 Basic .........................................     2,872,935       3,096,517         3,780,662
 Diluted .......................................     2,872,935       3,096,517         3,780,662
 
</TABLE>
    


<TABLE>
<CAPTION>
                                                                AS OF DECEMBER 31,
                                           -------------------------------------------------------------
                                                1995           1996           1997        AS ADJUSTED(2)
                                           -------------   -----------   -------------   ---------------
<S>                                        <C>             <C>           <C>             <C>
CONSOLIDATED BALANCE SHEET DATA
Cash and cash equivalents ..............    $  110,687      $509,727      $  787,171       $13,087,171
Working capital (deficit) ..............      (182,154)      143,345        (327,453)       11,972,547
Total assets ...........................       332,379       669,987       1,226,910        13,526,910
Stockholders' equity (deficit) .........       (98,671)      251,397          (4,672)       12,295,328
</TABLE>

(1)  The Company was an L.L.C.  and as a result was treated as a partnership for
     both Federal and state income tax purposes for all periods from December 1,
     1994  (inception)  through  December 31, 1997. The net loss of the business
     for those  periods  was  included  in the  individual  tax  returns  of the
     stockholders.  The pro forma net loss data  reflects the income tax benefit
     that the Company would have incurred had it operated as a C Corporation for
     Federal and state income tax purposes from its inception.

(2)  Adjusted to give effect to the sale by the Company of  2,300,000  shares of
     Common Stock offered hereby at an assumed  initial public offering price of
     $6.00 per share and after deducting estimated Offering expenses,  including
     the   underwriting   discounts   and   commissions.   See  "The   Company",
     "Management's Discussion and Analysis of Financial Condition and Results of
     Operations", "Use of Proceeds" and "Capitalization."


                                       18

<PAGE>

           MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                            AND RESULTS OF OPERATIONS

     This Prospectus contains forward-looking statements which involve risks and
uncertainties.  Actual  events or  results  may  differ  materially  from  those
discussed  in  forward-looking  statements  as  a  result  of  various  factors,
including, but not limited to, those discussed in "Risk Factors."


OVERVIEW

     CyberShop was in a test period from its inception in December 1994 until it
commenced its  operations in September  1995 and is still in the early stages of
development. The Company did not have revenues, cost of revenues or gross profit
from  inception  on December 1, 1994  through  December  31,  1994.  In 1995 and
throughout  most  of  1996,  the  Company's   primary   activities   related  to
establishing relationships with manufacturers,  which resulted in the payment of
set up fees by certain manufacturers to display products in the Company's online
stores, and developing the Company's  proprietary systems operating  procedures.
The Company has been selling  merchandise on the Internet  since  September 1995
and on AOL since November 1996. Accordingly, the Company has a limited operating
history and is still in the early stages of development.

     The  Company  recognizes  product  revenues  when goods are  shipped to the
customer.  Typically,  the Company receives  payment from the customer's  credit
card  through a financial  institution  within two to four  business  days.  The
amount  received  by the  Company is net of any  credit  card  transaction  fees
deducted by the financial institution. The Company carries minimal inventory and
typically pays its vendors for goods within 30 to 60 days.

     The Company  intends to increase its operating  expenses to fund  increased
marketing and advertising, to enhance existing stores and to establish strategic
relationships  important  to the success of the  Company.  The  Company  expects
negative cash flow from operations to continue for the foreseeable future.


RESULTS OF OPERATIONS

     Revenues.  Revenue  is  comprised  of  sales  of  products  offered  in the
Company's online stores, manufacturer set up fees and advertising fees. Revenues
were $139,835 in 1995,  with set up fees  representing  $112,365,  or 80% of the
total revenues and product sales representing $18,670, or 13% of total revenues.
Revenues increased 267% to $513,385 in 1996 due to a $119,960 increase in set up
fees and a $253,890  increase in product sales. The increase in product sales in
1996 was primarily attributable to increased marketing efforts and the launch of
the Company's store on AOL. Revenues  increased 191% in 1997 to $1,494,617.  The
increase  was  primarily  attributable  to a 371%  increase in product  sales to
$1,284,489,  primarily due to increased  marketing efforts, an expanded customer
base, repeat purchases from existing customers, an increased presence on AOL and
the addition of the consumer electronics category.

     Cost of  Revenues.  Cost of  revenues  consists  of payments to third party
suppliers related to product sales.  Cost of revenues  increased from $13,769 in
1995 to $155,274 in 1996 to $933,187 in 1997. Such increases  reflect  increases
in product sales from one period to the next.  Gross profit  margins  related to
product sales were 26.3% in 1995,  43.0% in 1996 and 27.3% in 1997. The decrease
from  1996  to  1997  is  primarily  attributed  to  the  1997  introduction  of
promotional  discount programs and the addition of consumer  electronics,  which
typically yield lower than average gross profit margins.

     Operating  expenses.  Operating  expenses  consist  primarily  of personnel
expenses,  online,  radio  and print  advertising,  public  relations  and other
promotional expenses, including payments to AOL, and general corporate expenses.

     Operating  expenses  increased  $238,513  or 31% from  $772,744  in 1995 to
$1,011,257 in 1996 and increased $1,378,516, or 136%, to $2,389,773 in 1997. The
increases were primarily  attributable to higher  personnel costs related to the
increased  infrastructure  of the Company,  higher  advertising  and promotional
expenses and an increase in AOL fees.



                                       19
<PAGE>


     Other  Income.  The  changes  in other  income  from  period to period  are
primarily  attributable  to  increases or decreases in the amount of excess cash
invested in short-term investments.


SELECTED QUARTERLY RESULTS OF OPERATIONS

     The following table sets forth unaudited  results of operations for each of
the  Company's  last eight  fiscal  quarters.  In the  opinion of the  Company's
management,  this unaudited  quarterly  information has been prepared on a basis
consistent  with the Company's  audited  consolidated  financial  statements and
includes all adjustments  (consisting of normal and recurring  adjustments) that
management  considers  necessary  for a fair  presentation  of the  data.  These
quarterly   results  are  not  necessarily   indicative  of  future  results  of
operations. This information should be read in conjunction with the Consolidated
Financial Statements and Notes thereto included elsewhere in this Prospectus.


<TABLE>
<CAPTION>
                                               THREE MONTHS ENDED
                             ------------------------------------------------------
                               MARCH 31,     JUNE 30,     SEPT. 30,      DEC. 31,
                                  1996         1996          1996          1996
                             ------------- ------------ ------------- -------------
<S>                          <C>           <C>          <C>           <C>
Revenues:
Product sales ..............  $   20,205    $  15,228     $  21,812    $  215,315
Set up fees ................      59,602       63,215        55,909        53,599
Other revenues .............          --        1,500         7,000            --
                              ----------    ---------     ---------    ----------
 Total revenues ............      79,807       79,943        84,721       268,914
Cost of revenues ...........      12,384       14,490         3,806       124,594
                              ----------    ---------     ---------    ----------
 Gross profit ..............      67,423       65,453        80,915       144,320
Operating expenses .........     202,313      112,096       105,305       591,543
                              ----------    ---------     ---------    ----------
  Loss from operations .....    (134,890)     (46,643)      (24,390)     (447,223)
Other, net .................         132          346           249         2,487
                              ----------    ---------     ---------    ----------
  Net loss .................  $ (134,758)   $ (46,297)    $ (24,141)   $ (444,736)
                              ==========    =========     =========    ==========


<CAPTION>
                                               THREE MONTHS ENDED
                             -------------------------------------------------------
                               MARCH 31,      JUNE 30,     SEPT. 30,      DEC. 31,
                                  1997          1997          1997          1997
                             ------------- ------------- ------------- -------------
<S>                          <C>           <C>           <C>           <C>
Revenues:
Product sales ..............  $  134,824    $  196,117    $  165,209    $  788,339
Set up fees ................      62,525        48,405        39,789        36,339
Other revenues .............          --           123           386        22,561
                              ----------    ----------    ----------    ----------
 Total revenues ............     197,349       244,645       205,384       847,239
Cost of revenues ...........     100,291       144,521       110,790       577,585
                              ----------    ----------    ----------    ----------
 Gross profit ..............      97,058       100,124        94,594       269,654
Operating expenses .........     438,602       449,016       435,497     1,066,658
                              ----------    ----------    ----------    ----------
  Loss from operations .....    (341,544)     (348,892)     (340,903)     (797,004)
Other, net .................       4,726         1,103         9,466         6,979
                              ----------    ----------    ----------    ----------
  Net loss .................  $ (336,818)   $ (347,789)   $ (331,437)   $ (790,025)
                              ==========    ==========    ==========    ==========
 
</TABLE>


     Total  revenues,  cost of revenues and gross profit in each of the quarters
ended March 31, 1997,  June 30, 1997,  September  30, 1997 and December 31, 1997
showed  increases as compared to the same quarterly period of the previous year.
In  general,  these  increases  were  attributable  to  increased  sales  volume
resulting from the Company's  expanded  marketing efforts as well as significant
expansion of customer base, repeat purchases from existing  customers and launch
of the  Company's  stores on AOL.  The  Company's  revenues  have  followed  the
seasonal  pattern  typical of the retail  industry,  with  product  sales in the
quarter ended December 31 increasing significantly compared to the quarter ended
September  30 and  product  sales  in the  quarter  ended  March  31  decreasing
significantly compared to the December 31 quarter. The Company expects that this
seasonal pattern of sales volume will continue in the future.


LIQUIDITY AND CAPITAL RESOURCES

     Since  inception,  the Company has financed its  operations  primarily from
capital contributions from private investors. During the year ended December 31,
1997,  the Company  received  $1,550,000 in capital  contributions  from private
investors.  The Company believes that its existing capital  resources,  together
with cash  generated  from  operations  and the proceeds of this  Offering  will
enable it to  maintain  its  operations  for at least 12 months from the date of
this Prospectus.

     Net  cash  used  in  operating  activities  was  $347,534,   $532,708,  and
$1,176,102 for the years ended December 31, 1995, 1996, and 1997,  respectively.
The Company has financed these activities through private  investments  totaling
an aggregate of approximately $3.1 million.

     Capital  expenditures,  primarily for computers and  peripheral  equipment,
totaled  $88,699,  $67,812 and $89,454 for the years ended  December  31,  1995,
1996,  and 1997,  respectively.  The  purchases  were  required  to support  the
Company's expansion and increased infrastructure.

     The Company has entered  into a marketing  agreement  with AOL  pursuant to
which AOL will market the products  offered by the  Company.  Under the terms of
such agreement,  the Company will pay a total of  approximately  $500,000 during
1998.


                                       20
<PAGE>


     In January and February 1998, the Company  entered into one year employment
agreements  with its Vice President,  Chief Financial  Officer and Treasurer and
its Vice President and Chief Information Officer,  respectively.  The agreements
provide for a base salary of $140,000 and $125,000  upon the  completion of this
Offering  ($120,000  and $96,000  prior to  completion  of this  Offering).  See
"Management" and "Certain Transactions."

     The Trustees of General  Electric Pension Trust loaned the Company $500,000
at an  interest  rate of 15% per  annum.  The  proceeds  of the loan  are  being
utilized by the Company for working capital purposes.  Jeffrey S. Tauber pledged
172,500 of his shares of Common  Stock as  security  for the loan.  The  Company
intends to repay the principal  and accrued  interest on the loan with a portion
of  the  proceeds  of  this   Offering.   See  "Use  of  Proceeds,"   "Principal
Stockholders" and "Certain Transactions."

     The Company  believes that its computer  systems and software  products are
fully year 2000  compatible.  However,  it is  possible  that  certain  computer
systems or software  products of the  Company's  suppliers or customers  may not
accept  input  of,  store,  manipulate  and  output  dates in the  year  2000 or
thereafter  without error or  interruption.  The Company may be required to make
significant expenditures to identify,  address or remedy any potential year 2000
problems,  or in  connection  with  liabilities  to which the Company may become
subject as a result of such problems.



RECENT ACCOUNTING PRONOUNCEMENTS


     In February 1997, the Financial Accounting Standards Board issued Statement
of Financial  Accounting  Standards ("SFAS") No. 128, "Earnings Per Share." SFAS
No. 128 requires dual  presentation of basic and diluted  earnings per share for
complex  capital  structures  on the  face  of  the  statements  of  operations.
According to SFAS No. 128,  basic  earnings per share,  which  replaces  primary
earnings per share,  is  calculated  by dividing net income  available to common
stockholders by the weighted average number of common shares outstanding for the
period.  Diluted  earnings per share,  which replaces fully diluted earnings per
share,  reflects  the  potential  dilution  from the exercise or  conversion  of
securities into common stock, such as stock options. SFAS No. 128 is required to
be  adopted  for the  Company's  1997  year-end  financial  statements;  earlier
application  is not  permitted.  The Company  adopted  SFAS No. 128 for the year
ended December 31, 1997.

     In June 1997, the Financial Accounting Standards Board issued SFAS No. 130,
"Reporting  Comprehensive  Income" and SFAS No. 131, "Disclosures about Segments
of an Enterprise and Related  Information."  SFAS No. 130 establishes  standards
for reporting and display of comprehensive income and its components  (revenues,
expenses,  gains  and  losses)  in  a  full  set  of  general-purpose  financial
statements and requires that all items that are required to be recognized  under
accounting  standards  as  components  of  comprehensive  income be  reported in
financial  statement  that is  displayed  with  the  same  prominence  as  other
financial  statements.  SFAS No. 130 is required to be adopted for the Company's
fiscal year ending  December 31, 1998.  The  adoption of this  pronouncement  is
expected  to have no impact on the  Company's  financial  position or results of
operations.  SFAS No. 131 establishes standards for the way that public business
enterprises  report  information  about operating  segments in annual  financial
statements and requires that those enterprises report selected information about
operating segments in interim financial reports issued to stockholders.  It also
establishes  standards  for related  disclosures  about  products and  services,
geographic  areas, and major  customers.  SFAS No. 131 is required to be adopted
for the Company's 1998 year-end financial  statements.  The Company is currently
evaluating  the impact,  if any, of the  adoption of this  pronouncement  on the
Company's existing disclosures.



                                       21
<PAGE>

                                   BUSINESS


     CyberShop is an online retailer that currently  offers over 40,000 products
from more than 400  manufacturers  through its online stores on the Internet and
AOL.  The  Company  seeks to  provide  a  convenient  shopping  experience  that
incorporates  traditional  department  store  and  mail-order  features  into an
interactive, easy-to-use and compelling online environment.

     The  Company  believes  that  online   technology,   and  the  Internet  in
particular, is an advantageous medium for the selling of merchandise relative to
traditional retail stores and mail-order catalogs.  Leveraging online technology
and the global  reach of the  Internet,  the  online  retailing  model  provides
CyberShop with virtually unlimited online shelf space and the ability to reach a
geographically  unlimited  consumer  base 24 hours a day.  The online  retailing
model also  enables  the Company to avoid the  facilities  and  personnel  costs
associated  with  maintaining   traditional  retail  stores  and  the  costs  of
publishing  and   distributing   catalogs  and  staffing  large  "call  centers"
associated with mail-order companies. The Company's strategy is to offer quality
merchandise,  provide effective customer service, and capitalize on the inherent
economies  of the online  retailing  model.  The  Company,  which  launched  its
Internet store in September 1995, is still in early stages of  development.  The
Company believes that its ability to achieve profitability will depend primarily
on its ability to increase revenues generated by transactions  relating to sales
of  merchandise  through  its online  stores.  CyberShop's  management  team has
experience  in a broad range of  retailing  environments,  including  department
stores, specialty retailing stores, television merchandising and direct mail.

     CyberShop's online stores are accessed at CYBERSHOP.COM on the Internet and
in the Department Store and Gift areas of the AOL Shopping Channel.  CyberShop's
online  stores  provide high  quality  color  pictures and detailed  information
relating to products that are  conveniently  organized into departments by brand
and category such as housewares,  consumer electronics,  gifts and gourmet food,
similar to those of  traditional  department  stores.  Shoppers  can search for,
browse and select products  throughout the store and place selected  merchandise
in a virtual  shopping bag that  facilitates  the process of  collecting  items,
subtotaling  purchases  and  reaching  the  purchase  decision.  In  addition to
offering  a broad  selection  of quality  branded  merchandise  at a  guaranteed
competitive price, the Company's customers benefit from cost savings,  including
free  domestic  delivery for most  purchases  over $100 and  discounts on future
purchases under the Company's frequent buyers program.  Most customer orders are
completed by credit cards utilizing industry standard secured encryption.

     The Company believes that relationships with merchandise  manufacturers are
important to its business.  CyberShop has  established  strategic  relationships
with manufacturers which allow for prompt updates on merchandise information and
for most products to be rapidly shipped directly from suppliers. Supplier direct
shipping  enables the Company to avoid inventory  related risks,  limit overhead
costs and provide  prompt  delivery.  Through its Gifts Wrapped & Ready boutique
the Company also offers  pre-wrapped gift items which are shipped from inventory
maintained at an independent  warehouse facility or from the Company's suppliers
within 24 hours after an order is placed.

     As part of its  marketing  strategy,  the  Company  has formed a  strategic
alliance with AOL pursuant to a marketing agreement. This agreement provides for
CyberShop  to be featured  on the AOL  Shopping  Channel as one of three  anchor
tenants within the Department  Store area and to be prominently  featured in the
Gift area. In addition,  the Company plans to establish strategic alliances with
other  online  companies  and begin a targeted  advertising  campaign to attract
additional  customers to the its online stores. The Company believes both online
and traditional  media exposure are critical to maximizing brand recognition and
driving  traffic to its online  stores.  The Company  leverages  its database of
customers to proactively market merchandise through E-mail.

     IDC estimates  that the total value of goods and services  purchased on the
Internet  was $296 million in 1995,  $2.6  billion in 1996 and will  increase to
$220  billion  by the year  2001.  The  number of  Company  customers  grew from
approximately 2,250 at December 31, 1996 to approximately 12,800 at December 31,
1997. The Company believes it has effectively positioned itself to capitalize on
the potential growth of online commerce by selectively targeting quality branded
manufacturers and strategic online partners.



                                       22
<PAGE>


ONLINE SHOPPING INDUSTRY

     IDC estimates  that the total value of goods and services  purchased on the
Internet  was $296 million in 1995,  $2.6  billion in 1996 and will  increase to
$220  billion  by the year  2001.  IDC  estimates  that the  number  of  devices
accessing  the  Internet in the United  States will grow from 32 million at year
end 1996 to more than 300  million  by year end 2001 and the  number of users in
the United  States  associated  with those  devices will grow from 28 million at
year end 1996 to 175 million at year end 2001.  In  addition,  according to IDC,
the  percentage  of such users  buying  goods and  services  on the  Internet is
projected to grow from 25% in December 1996 to 39% in December  2001.  According
to a CommerceNet/Nielsen  survey, as of March 1997, shopping was one of the most
popular  activities on the  Internet,  and the number of people who shop and buy
products on the  Internet is growing.  This survey also  indicates  that a large
majority  of  Internet  users  (73%)  spend some  portion  of their time  online
searching for information about a specific product or service.

     The Company  believes  that the Internet is  particularly  well-suited  for
promoting,  marketing  and  selling  merchandise.  The  Internet  permits  users
throughout  the world to have direct access to  merchandisers.  A retail site on
the Internet  can provide  direct  product  service and  information  to a large
number of users at the same time with a  substantially  smaller  sales staff and
has the ability to rapidly and  continually  update such  information.  Internet
merchandisers,  unlike  traditional  department  stores,  are not limited by the
constraints  or expense of store  construction,  rental and extensive  personnel
costs, or the difficulty of consumers  traveling to their stores. In contrast to
catalog  merchandisers,  Internet  retailers  can react  quickly  to the need to
change product  description,  pricing or mix and are not subject to the costs of
catalog  publication and  distribution or maintaining  large "call centers." The
Internet is a highly  interactive  medium  through which  shopper  responses and
preferences can be tracked,  thereby  enabling the merchandiser to customize the
online stores and target specific consumer groups and individuals.


BUSINESS STRATEGY

     The Company's business strategy includes the following key elements:

     Maximize Online Economic Advantage.  The Company believes that the Internet
is a  particularly  well-suited  medium for  promoting,  marketing  and  selling
merchandise.  The Company believes there are many advantages to retailing via an
online store compared to traditional retail locations.  The Internet  diminishes
the limitations and expenses associated with traditional retail operations, such
as store  construction  and rent,  and  enables  the  Company  to reach a global
customer base. An online store has virtually unlimited shelf space,  enabling it
to offer a broad  selection  of products 24 hours a day,  without the expense of
carrying  inventory  at  a  physical  location.  In  addition,  direct  shipping
arrangements  with suppliers  allow the Company to avoid owning and  maintaining
substantial  inventories,  thereby  enabling  the  Company to reduce the risk of
over-stocking  merchandise.  In addition,  the online structure of the Company's
store enables the Company to cross promote related brands and products,  drawing
the  shopper's  attention  to  products  the  shopper  otherwise  may  not  have
considered  purchasing.  The Company  intends to  capitalize on the advantage of
online  retailing  and  achieve  higher  operating  margins  because  of the low
overhead of the online retailing model.


     Create Strong Brand  Recognition.  The Company believes that building brand
recognition  of CyberShop is critical to  attracting  and expanding its customer
base.  The  Company  intends  to  promote,  advertise  and  increase  its  brand
recognition   through  various  marketing  and  advertising   media,   including
traditional  magazines  and  newspapers,  hyperlinked  banner  ads,  listings in
manufacturers'  national advertising programs and hyperlinks from manufacturers'
websites,  conducting  an  ongoing  public  relations  campaign  and  developing
business alliances and partnerships. See "-- Sales and Marketing."


     Develop  Strategic  Alliances.  The Company  seeks to  establish  strategic
alliances  with global media  companies to attract  additional  shoppers to, and
increase brand  recognition of, the Company's  online stores.  The Company views
the AOL alliance as an important strategic  alliance.  The Company is seeking to
establish additional arrangements with major Internet search engines, guides and
online  communities.  In  addition,  the  Company  has  recently  established  a
"Partners Program," whereby third-party websites may register with CyberShop and
establish  hyperlinks  to  CyberShop  for  online  shopping.  See "--  Sales and
Marketing -- Store Promotion" and "Strategic Alliances."



                                       23
<PAGE>

     Develop Customer  Loyalty.  The Company  believes that satisfied  customers
will return to the  Company's  online  stores and will  contribute  to increased
traffic to the store  through  word-of-mouth  referrals.  The  Company  seeks to
provide its customers with a satisfying shopping experience by making its online
stores  entertaining,  convenient  and easy to use,  by  offering  an  extensive
selection  of  products,  an  attractive  presentation  of product  information,
outstanding customer service and fulfillment, and compelling incentive programs.
The Company plans to provide a more customized  shopping experience by utilizing
the valuable  demographic data aggregated from customers upon registering on the
store  and  by  analyzing  previous  browsing  and  purchasing  behavior  of its
customers.


     Selective  Merchandising.  The Company typically selects  manufacturers who
offer quality  products that are not subject to widespread  discounting  or high
rates of customer returns.  The Company also seeks manufacturers who are willing
to respond on a timely basis to the Company's  purchase orders and ship products
directly to its  customers.  The  Company's  online  structure  and  proprietary
operating  system enable the Company to add and remove products on a daily basis
based on product  availability  and  customer  demand.  The  Company  intends to
increase the number of categories and products offered.



THE CYBERSHOP ONLINE STORES

     The Company's store on the Internet is accessed at CYBERSHOP.COM and at the
Department Store and Gift areas of the AOL Shopping Channel.


     The CyberShop Store on the Internet

     The CyberShop Internet address, CYBERSHOP.COM,  leads to the Company's home
page which  contains a store  directory in addition to direct links to CyberShop
feature departments, including Gourmet Collection, Gift Emporium, Home Style and
Electronics  Plus.  CyberShop  displays  new  products,  best brands and special
offers  in each of the  departments.  By  clicking  on the  store  directory  or
featured products, shoppers are presented with detailed product information. The
home page also serves as a familiar  base to which  shoppers  can return to find
key destinations within the store. Shoppers choose desired locations by clicking
on a  navigation  bar or  hyperlinked  text  enabling  them  to (i)  search  for
products,  brands or  departments,  (ii)  access the Help and e-mail  functions,
(iii) browse and order products,  (iv) enter other  departments and (v) register
as a  "CyberShopper,"  which  opens a  personal  account  for the  customer.  In
addition, as part of the registration process, the Company requests the customer
to provide basic demographic  information.  The Company currently  utilizes this
data to analyze  customer  shopping trends and  demographics,  and is evaluating
ways in which it may utilize  this data to  customize  marketing  programs.  The
Company encourages shoppers to register by offering incentives,  including a 10%
discount  coupon and 1,000 points towards the Company's  frequent buyer program.
See "-- Sales and Marketing-Merchandising and Customer Programs."


     The Company's  store on the Internet  offers over 40,000 products from over
400  manufacturers.  The Company's  products  range in price from $10 to $5,500.
Many  products  are  featured  with a high  quality  color  picture and detailed
information  relating  to  product  specifics,   service,   care  or  purchasing
instructions. The Company's average order has been approximately $100 during the
year ended December 31, 1997.



                                       24
<PAGE>

     The  following  table shows the major  categories  of products  sold by the
Company and examples of specific products,  and its principal  manufacturers and
brands:





<TABLE>
<CAPTION>
PRODUCT CATEGORIES AND
EXAMPLES OF PRODUCTS                                                  MANUFACTURERS/BRANDS
- -------------------------------------   --------------------------------------------------------------------------------
<S>                                     <C>                           <C>                        <C>
HOUSEWARES
Cookware, Cutlery, Small Kitchen        American Harvest              Cuisinart                  Sabatier
Appliances, Kitchen Tools               Black & Decker                DeLonghi                   Scanpan
and Gadgets                             Bodum                         Joyce Chen                 Thermos
                                        Braun                         KitchenAid                 VIA!
                                        Calphalon                     Krups                      Vitantonio
                                        Chantal                       Le Creuset                 Waring
                                        Chef's Choice                 Oral-B                     Wusthof
                                        Circulon                      Polder                     Zojirushi
                                        Copco                         Rival Select
CONSUMER ELECTRONICS
TV's, VCR's, Phones, Audio,             Bissell                       Minolta                    Panasonic
Cameras, Camcorder, Home                Bose                          Mitsubishi                 Sanyo
Care, Computers, Office Equipment,      Brother                       Nikon                      Seiko Instruments
Electronic Reference Device             Canon                         Nintendo                   Sony Playstation
                                        Fisher                        Olympus                    Telemania
                                        Franklin                      Oreck                      Toshiba
                                        Hewlett Packard               Oregon Scientific          Total Recall
                                        JVC                           PalmPilot                  Ultradata
GOURMET FOOD
Chocolate, Candy, Baked                 Bittersweet Pastries          Cheesecake Lady            First Colony
Goods, Fresh Foods, Gift                Bob's Brownstone Brownies     Citterio                   Karl Bissinger
Baskets, Delicacies                     Caf--Tasse                    Crabtree & Evelyn          Lazzaroni
                                        Candy Cottage                 DiCamillo                  Maxim's de Paris
                                        Capalbo's                     Erica's Rugelach           Perugina
TABLETOP
China/Dinnerware,                       Bernardaud                    Oneida                     Schott Zwiesel
Silver/Flatware,                        Christofle                    Orrefors                   Spode
Crystal/Glassware                       Dansk                         Pfaltzgraff                Towle
                                        Daum                          Reed & Barton              Villeroy & Boch
                                        Denby                         Rosenthal                  Wallace Silversmith
                                        Kosta Boda                    Royal Doulton              Waterford
                                        Lenox                         Royal Worcester            Wedgwood
                                        Limoge Imports                Sasaki                     Yamazaki
                                        Luigi Bormioli
JEWELRY, BEAUTY &
 FASHION ACCESSORIES
Jewelry, Watches, Cosmetics,            1928                          Gale Hayman                Ray-Ban
Fragrance, Small Leather Goods,         Adrienne Vittadini            Hugo Bosca                 Reebok
Sun Glasses, Scarves, Handbags,         Ahava                         Hush Puppies               Revo
Men's Furnishings                       Aya Azrielant                 K. Bauman Design           Seiko
                                        Bharat                        Kenneth Cole               Serengeti Eyewear
                                        Burberrys                     Michael Graves             Swiss Army
                                        Cigar Savor                   Moschino                   Upper Canada
                                        Crabtree & Evelyn             Nature's One               Vivian Alexander
                                        DKNY                          NEI                        Wittnauer
                                        Dart Mart                     Nikon Eyewear              Zagat
                                        Dolce & Gabbana               Paco Rabanne               Zelco
                                        Fendi                         Perlier
                                        Fossil                        Peter Brams
HOME FURNISHINGS
Sheets, Comforters, Pillows,            AeroBed                       Godley-Schwan              Perfect Fit Industries
Towels, Bath Accessories,               Burlington                    Imperial Home Fashions     Regal
Slipcovers, Lamps, Decorative           Creative Bath                 Independent Vision         Replogle
Pillows, Ready-to-Assemble              Croscill                      John Boosh                 Revman Industries
Furniture, Globes, Clocks               Crown Crafts                  Lady Slipper Designs       Rug Barn
                                        Down, Inc.                    MFA                        Seth Thomas
                                        Early's of Whitney            Newport                    Sure Fit
                                        Faribo                        Pacific Coast Feather      Ziro Designs
                                        Galbraith & Paul
CHILDRENS
Accessories, Toys                       Classic Pooh                  Gerry                      Step 2
                                        Evenflo                       In Step                    Teaching Togs
                                        Hedstrom                      Kolcraft
                                                                      Radio Flyer
SPORTS & FITNESS
Exercise Equipment, Sporting Goods,     Bell Sports                   Huffy                      ProForm
Outdoor Living                          Budoff                        Jump King                  Weider
                                        Felco                         Mueller Sports             Weslo
</TABLE>


                                       25
<PAGE>

     The Company's store on the Internet is designed to accommodate the needs of
both the  browser  and the  directed  shopper.  The browser can view an array of
products  by  simply  clicking  on one of the  feature  departments  or  product
categories. The directed shopper is able to quickly locate a specific product by
category or brand by using the store's search  function or store  directory.  By
clicking on the picture of a product,  the customer is presented  with  detailed
information  relating  to  product  specifics,   service,   care  or  purchasing
instructions.

     The Company seeks to provide a compelling  shopping  environment  that will
attract customers and encourage shoppers to purchase. The Company intends to add
sound and video  features to its Internet store in 1998 that will guide shoppers
through the store and announce special offers. The Company also aims to make the
shopping experience as simple and convenient as possible. CYBERSHOP.COM features
a  virtual   shopping  bag  function  that  allows  the  shopper  to  accumulate
merchandise for purchase while browsing through the store. Items can be added to
or subtracted  from the shopping bag at any time. As a registered  CyberShopper,
the  customer is able to retain items in the  shopping  bag  indefinitely,  even
after leaving the store or logging-off. After selecting an item to purchase, the
customer is prompted  to  complete an order.  In choosing a payment  method when
placing an order,  customers have the option of securely  submitting credit card
information  online or telephoning or faxing the information to customer service
representatives.  The Company  also  provides  the option of payment by check or
money order. The Company sends e-mail  notifications  that confirm the order and
shipment and promote special offers and events.


     The Company's  Gifts  Wrapped & Ready  boutique  located  within its online
stores  offers a range of  pre-wrapped  gifts which are  available  for shipment
within 24 hours after an order is placed. These items are shipped from inventory
maintained at an independent warehouse facility or from the Company's suppliers.
The Company realized approximately 31% of its revenues from this boutique during
the quarter ended December 31, 1997 and  anticipates  substantial  demand during
other gift giving periods such as Valentine's Day and Mother's and Father's Day.
The products  offered in the Gifts  Wrapped & Ready  boutique  will be regularly
updated to reflect  consumer demand and the special  requirements  for each gift
giving period.

     The Company  intends to offer  additional  services which are  particularly
well-suited  to online  retailing.  The  Company is  developing  an online  gift
registry  service,  including a bridal  registry  service that is expected to be
available in the second half of 1998. The bridal  registry will allow  customers
to create, view and modify their own personal registry.  To create a registry, a
couple will be able to search products  displayed in CyberShop's  online stores,
which  will  provide  links  to  detailed   product   information   and  product
suggestions.  Once the registry has been created, an automatic reminder function
will alert the couple if an  important  category  has been  neglected.  Delivery
options  will enable the couple to return and exchange  gifts  before  shipping.
E-mail  notifications  regarding  gifts purchased will be provided to the couple
and a  comprehensive  status  screen  will  show  the  purchase  status  of  all
registered items detailing items purchased and items still available. The bridal
registry  will  provide  convenient  online  access for gift givers with an easy
online ordering process  requiring only the submission of a password selected by
the couple. Ordering by phone using a 24-hour 800-number will also be available.



     CyberShop's AOL Stores

     AOL, which has over 10 million users,  has  established an online  shopping
mall that is comprised of more than 100 stores.  This mall is a service  offered
exclusively  to its users.  The Company has chosen to  establish  retail  stores
within the AOL  proprietary  service in order to access this large customer base
in a medium familiar to AOL users.  The Company's  proprietary  operating system
interfaces with transaction  processing  systems operated by AOL and enables the
Company to receive and fulfill orders in its AOL stores.


     The Department Store Area of AOL

     Users of AOL's  online  service  can access  the  Company's  online  stores
through the AOL Shopping  Channel.  CyberShop is one of the three anchor tenants
in the  Department  Store area of the AOL  Shopping  Channel,  which the Company
believes  will be a popular  and  heavily  trafficked  area of the AOL  Shopping
Channel.  This store  generally  has the same  extensive  product  offerings and
features as


                                       26
<PAGE>

the Company's  store on the Internet and is maintained  using AOL's  proprietary
technology  and order systems.  The Company  believes that because this store is
presented to the AOL user in the familiar  AOL  environment,  the users are more
comfortable  shopping  there  than  they  might be in a less  familiar  Internet
environment. However, the store on AOL does not include certain features such as
CyberShopper  registration  and online status  reports of shipping  information.
Pursuant to the marketing  agreement  with AOL, the Company  maintains  both its
anchor  button and a promotional  button to promote its store and products,  and
has its products featured for a minimum of five days per month on the Department
Store area's main screen.  Additionally,  the Company's products are featured in
select AOL shopping  events stores such as Santa's  Workshop,  Valentine's  Day,
Mother's  and  Father's  Days,  and  Back-to-School,  all of which are  promoted
throughout the AOL service.


     The Gift Area of AOL


     CyberShop  maintains a store in the Gift area of the AOL  Shopping  Channel
called  "CyberGift."  This store links to the  Company's  Gifts  Wrapped & Ready
boutique  and has the same  features as the  Company's  store in the  Department
Store area on the AOL Shopping Channel. CyberGift currently offers for sale gift
items sorted by theme and price which are available for shipment within 24 hours
after an order is placed.  Pursuant to the  marketing  agreement  with AOL,  the
Company  maintains its tenant button and shares  rotations of both a promotional
button  and an  advertising  banner  to  promote  its store  and  products.  The
Company's  products  are  featured  for a minimum of three days per month on the
Gift area main screen. Additionally, the CyberGift boutique is featured in AOL's
Quick Gifts area as well as in select AOL shopping events stores such as Santa's
Workshop,  Valentine's Day, Mother's and Father's Days, and Back-to-School,  all
of which are promoted throughout the AOL service.



STRATEGIC ALLIANCES

     The Company  seeks to  establish  strategic  alliances  with  global  media
companies to attract additional  shoppers to, and increase brand recognition of,
the Company's online stores. The first such alliance  established by the Company
is a marketing agreement which provides, among other things, for CyberShop to be
featured as one of three anchor tenants within the Department  Store area of the
AOL Shopping Channel and to be prominently  featured in the Gift area of the AOL
Shopping  Channel.  As described above, the agreement also allows the Company to
participate in a variety of banner advertising opportunities and to have certain
of the Company's  products and special offers  featured  within the AOL Shopping
Channel or AOL's special event stores. The AOL agreement  terminates on December
31, 1998, unless it is renewed. The agreement requires monthly payments of fixed
fees. See "Use of Proceeds."


     The  Company  is  currently   negotiating   long-term  exclusive  marketing
arrangements   with  leading   Internet  search   engines,   guides  and  online
communities.  The Company  believes  that such  strategic  alliances  will drive
additional  traffic to the Company's  website and enhance brand  recognition  of
CyberShop.  Additionally,  the  Company  has  recently  established  a "Partners
Program"  whereby  third  party  websites  may  register  with the  Company  and
establish  hyperlinks to CyberShop for online  shopping.  See "Business -- Sales
and Marketing -- Store Promotion."

     The  Company  also  considers  its  relationships  with  its  manufacturers
strategically  important. As of December 31, 1997, the Company maintained online
marketing  agreements with many of its manufacturers  that provide the exclusive
right to market online,  subject to certain  exceptions.  In addition to certain
exclusive  online  marketing  rights  of  the  manufacturers'   products,   such
agreements provide for co-marketing efforts by the Company and manufacturers. An
important  factor in the selection of a  manufacturer  for the Company's  online
stores is the  manufacturer's  willingness  to respond on a timely  basis to the
Company's purchase orders and ship products directly to the Company's customers.


SALES AND MARKETING

     The Company's  sales and marketing  strategy is to effectively  merchandise
quality  products  by  building  brand   recognition  and  driving  traffic  and
attracting repeat customers to the Company's online stores. The Company utilizes
a  combination  of  advertising,   creative  product  merchandising  and  online
co-marketing programs to accomplish these objectives.

                                       27
<PAGE>

 Store Promotion


     The Company  utilizes  numerous sales and marketing  techniques to increase
brand  recognition and drive traffic to the Company's  online stores,  including
both online and traditional  advertising and promotion campaigns.  The Company's
online  marketing  tactics include the purchase of banner  advertising on search
engines and Internet directories such as Yahoo!, Excite, Lycos,  AltaVista,  AOL
Netfind,  Go2Net,  and Webcrawler.  The banner  advertisements  purchased by the
Company that  hyperlink to the  Company's  online  stores are  displayed  when a
search engine user searches for information relating to certain keywords such as
gift, sale, holiday and shopping.  The Company also promotes the CyberShop brand
through  banner  advertisements  on key  websites,  which also  hyperlink to the
store.

     The Company also promotes its online stores through print  advertising  and
intends to develop  advertising through other media. The Company has a proactive
public relations  program which targets customers through national media outlets
such as magazines, newspapers, and radio and television broadcasts. In addition,
the Company  places  advertisement  inserts into mail order catalogs of selected
retailers,  the  packaging  of items  shipped  from its  Gifts  Wrapped  & Ready
boutique,  and packaging for shipments from certain suppliers.  The Company also
employs an electronic direct response program to promote certain offers or store
events via e-mail,  targeting  specific customers based on such customers' prior
visits and purchases.

     The  Company  has also  created a Partners  Program  which is  designed  to
attract  customers and drive  traffic by linking the CyberShop  store with other
websites  that  participate  in  the  Partners  Program.  The  Partners  Program
incentivizes  participants  by offering a commission  on sales volume  generated
from a  participating  website,  by  offering  a  commission  on every  customer
directed to CyberShop from the website,  and by offering a discount on CyberShop
merchandise  for  employees  of  the  participant.   The  Company  has  numerous
co-promotion  arrangements with companies such as MasterCard,  American Express,
Transmedia,  Virtual  Emporium,  and New York Style  through  which the  Company
receives customer referrals.



     Merchandising and Customer Programs

     Essential  to the  Company's  merchandising  and customer  acquisition  and
retention  strategy are its experienced  merchandising  team and its proprietary
system operating procedures.

     In-Store Merchandising. The Company utilizes numerous merchandising tactics
to enhance a  customer's  shopping  experience.  The Company  believes  that the
shopper's  ability to browse and search from a broad  selection of products is a
compelling  incentive to shop at CyberShop.  While the CyberShop store currently
offers over 40,000  products,  online  technology  offers the Company  virtually
unlimited  online shelf space through  which to increase its product  offerings.
The online stores also provide color pictures and detailed  information relative
to  product  specifics,  service  or  care  for  many  products  in the  stores.
Management believes that access to clear pictures and helpful information at the
point of purchase assists the customer in reaching an educated purchase decision
and reduces the risk of product returns.  To date, the Company has experienced a
return rate of approximately 3% of all products sold.

     Pricing.  Through the use of its proprietary  online operating system,  the
Company's  merchandise  managers  are able to rapidly  change  product  pricing,
product   information  and  featured  products.   The  Company  adjusts  pricing
strategies to maintain  competitiveness with other retailers. If, within 10 days
of  purchase,  a customer  finds the product for a lower price from a nationally
recognized retailer, the Company will match that price or refund the difference.
This price  matching  policy  applies only to specific  models,  in stock,  with
United  States  warranties.  Sales tax,  shipping and  handling  charges are not
included in the price check and remain the  responsibility of the customer.  The
Company  seeks to encourage  online  purchasing  by offering  free  shipping and
handling on most  shipments to one  customer  location  totaling  more than $100
within the  continental  United  States.  In  addition,  the Company  frequently
provides free delivery by UPS three-day service,  within certain size and weight
limits,  to expedite  delivery and enhance  customer  satisfaction.  The Company
believes that such value added  services are  important to attracting  consumers
from other retailing channels.



                                       28
<PAGE>

     Corporate Gift Services and Gift Certificates. Management targets corporate
customers as a source of high volume and repeat purchases.  The Company offers a
portfolio  of  gifts  specially  targeted  for  corporate  customers.  Corporate
services include discounts on special gift packaging,  gift cards,  personalized
options and professional consultation.  The Company has also created a system to
permit customers to purchase and redeem gift certificates online.

     Customer  Attraction,   Conversion  and  Retention.   Many  of  CyberShop's
customers  are attracted to the Company's  online stores  through  hyperlinks on
search  engines  and guides and  advertisements  on AOL.  The  Company  seeks to
encourage  shoppers  to purchase  at its online  stores by offering  competitive
pricing, free delivery for shipments to one customer location totaling more than
$100 within the continental  United States, a convenient  shopping venue, and an
extensive selection of quality brand name products.  The Company seeks to retain
customers by providing  outstanding  customer service,  including reliable order
fulfillment,  incentive programs such as its frequent buyer program, and product
quality guarantees.

     Frequent Buyer Program.  The Company seeks to enhance  customer loyalty and
encourage  customers  to make  repeat  purchases  through  the use of  incentive
programs.  The  Company  has  designed a frequent  buyer  program  that  rewards
customers  of  CyberShop  with ten points  per dollar  spent that can be used as
credits towards earning savings certificates that can be redeemed at its store.

     Personalized Marketing. The Company believes that a strong understanding of
the customer  demographic profile and purchasing habits is critical to effective
and successful  merchandising.  The Company aggregates  demographic  information
relating to its customer base by requesting  certain  information,  such as age,
address,   employment  and  education,  upon  a  customer's  registration  as  a
CyberShopper.  See "The  CyberShop  Online Stores -- The CyberShop  Store on the
Internet." Through this collection of demographic consumer data, the Company has
the  ability  to target  promotional  e-mail  directly  to  customers,  based on
previous purchasing and browsing behavior.


SUPPLIER RELATIONSHIPS

     The Company believes its relationships  with suppliers will be a key factor
to its success in the online retail industry.  In general,  except for the Gifts
Wrapped  & Ready  boutique,  the  Company  does not  maintain  an  inventory  of
merchandise.  Upon  receipt  of a customer  order,  the  Company  electronically
transmits a purchase order to the appropriate supplier,  who, in turn, ships the
products directly to the customer. The suppliers provide shipping and back-order
information, which the Company provides to customers by telephone or via e-mail.

     The  manufacturers  provide  the  Company  with  pictures  and  information
necessary to display the products  online.  CyberShop  often receives a one-time
set up fee for each image placed on the Company's system. Set up fees range from
$150 to $500 per image.  Often,  a  manufacturer  will commit between one and 75
images at a total cost of $500 to $15,000. The Company does not expect that such
set up fees will be material  to total  revenues  in the  future.  However,  the
Company  expects  that it will receive  cooperative  marketing  allowances  from
certain of its manufacturers as its sales volume  increases,  although it is not
currently receiving any such marketing allowances.

     During  the year  ended  December  31,  1997,  sales of  products  from the
Company's top 50 manufacturers  accounted for approximately 52% of the Company's
total revenues. Pursuant to marketing agreements, the manufacturers grant to the
Company the right to market and sell the manufacturers'  products and to use the
manufacturers' names, trademarks and copyrights in connection with the Company's
store. Many of these manufacturers  include in their print advertisements and on
their  websites an Internet  address  reference to the  Company's  store.  As of
December 31, 1997, the Company maintained online marketing  agreements with many
of its manufacturers that provide the exclusive right to market online,  subject
to certain exceptions.


CUSTOMER SERVICE

     The Company  believes that high levels of customer  service and support are
critical  to the  value of its  services  and to  retaining  and  expanding  its
customer base. Customer service  representatives are available from 9:00 a.m. to
12:00 p.m. EST on weekdays, and 10:00 a.m. to 11:00 p.m. EST on weekends



                                       29
<PAGE>

for  customer  service  via  e-mail,  fax  and a  toll  free  telephone  number,
1-800-347-3900.  Customer service is assisted by automated e-mail  notifications
which  greatly  assist in keeping  customers  up-to-date  on the status of their
orders.  Company  representatives  handle general  questions about the Company's
online  stores and  provide  product  information  over the phone.  The  Company
believes that these  representatives are a valuable source of feedback regarding
customer satisfaction, which the Company uses to improve its services. Customers
of the Company are not charged for service and support.


     The Company  believes that its ability to establish and maintain  long-term
relationships  with its customers  and encourage  repeat visits and purchases is
dependent,  in  part,  on the  strength  of its  customer  support  and  service
operations and staff.  The Company  currently  employs a staff of five full-time
customer support and service personnel who are responsible for handling customer
inquiries,  answering  customer  questions about the ordering process,  tracking
shipments,  investigating  problems  with  merchandise,  and acting as  liaisons
between  the  customers  and  manufacturers.  The  customer  support and service
organization  is  augmented  by  temporary  employees  when  required  to handle
seasonal or other increases in order volume.



TECHNOLOGY


     Proprietary Technology


     Over  the  past  two  years,   the  Company  has  developed   sophisticated
information  services  delivery  and  shopper  tracking  systems by  integrating
third-party systems,  when available,  and by developing  proprietary tools. The
Company's  information systems can be viewed as three integrated systems:  (i) a
publishing system,  (ii) a selling system and (iii) and order processing system,
all of which are supported by relational databases.

     Publishing  System.  The publishing  system contains  information about all
items in the Company's online stores,  including  retail price,  cost, color and
size   characteristics,   group   information  and  all   manufacturer   related
information.  Once the  manufacturers  have offered their products to CyberShop,
the datasets are published to the Company's online stores.


     Selling System.  CyberShop's  main selling system is the Company's store on
the  Internet,  which was  designed  to give  customers  a  convenient  and safe
environment to effect their purchases.  The Company's store on the Internet uses
the Internet  Factory's  Commerce Builder web server to handle the transactional
events,  queries and updates to the SQL Server  database.  All  transactions are
secured by using Secure  Sockets Layer  ("SSL")  encryption  which  protects the
information as it is transmitted  between the customer browser and the Company's
store on the Internet.

     Ordering  System.   The  Company's   ordering  system  retrieves   ordering
information from selling systems,  validates credit cards, processes the orders,
creates and issues  purchase orders to  manufacturers  and handles all post-sale
marketing  efforts.  The ordering system also allows for orders to be taken over
the telephone.  The ordering system software was designed by the Company to give
customer service representatives instant access to all customer information,  to
automatically  update all changes to a customer's  order and inform the customer
of order status by automated  e-mail  communications.  The customer  service and
marketing departments can access this customer profile information to search and
analyze  customer  demographics  and buying  patterns  in order to  suggest  new
programs  and  offers  to  customers.  The  system  also  communicates  with the
warehousing  facilities  in real time for updates on order  shipments  and stock
status positions.


     Commercially Available Licensed Technology

     CyberShop uses commercially available software as well as its own developed
proprietary  software.   The  Company  uses  Microsoft  Access  as  a  front-end
development  tool that  connects  to a  Microsoft  NT and  Microsoft  SQL Server
database.  In addition,  Commerce  Builder from the Internet  Factory is used to
manage the Company's  store on the  Internet.  CyberShop has licensed a Verisign
encrypted key that authenticates  transactions received from the Company's store
on the Internet.


                                       30
<PAGE>

     The  Company has  implemented  a broad  array of site  management,  search,
customer  interaction,   transaction-processing  and  fulfillment  services  and
systems.  These  systems  combine the  Company's  proprietary  technologies  and
commercially available, licensed technologies. The Company's current strategy is
to license  commercially  available  technology to augment internally  developed
solutions.  CyberShop focuses its development efforts on improving and enhancing
its  specialized  proprietary  software  with  the  goal of  automating  as many
processes as possible and increasing customer satisfaction.

     A group of systems  administrators and network managers monitor and operate
the   Company's    store   on   the    Internet,    network    operations    and
transaction-processing  systems.  The continued  uninterrupted  operation of the
Company's store on the Internet and transaction-processing  systems is essential
to its business,  and it is the job of the site operations  staff to ensure,  to
the greatest  extent  possible,  the  reliability  of these  systems.  CyberShop
Internet  connectivity  is provided by Exodus  Communications,  Inc.,  a website
provider  that  specializes  in providing  scalable  business  solutions to high
volume Internet sites.


     Technological Enhancements

     The  Company   continually   evaluates   emerging   technologies   and  new
developments in web  technologies  with the objective of optimizing its customer
interfaces,  website features and operational  systems.  Technologies with which
the Company is currently working include Emblaze  technology to add audio to its
website, which would enrich the online shopping experience and allow the Company
to deliver more effective marketing  messages,  and Sun's Java language to allow
the  Company to provide  customized  services  to  shoppers  in its store on the
Internet.


     Security

     A critical  issue for the success of online  retailing is  maintaining  the
integrity  of  information,  particularly  the security of  information  such as
credit card  numbers.  The Company  believes,  however,  that  security  systems
currently  in place  are at  least  as  secure  as  those  used for  traditional
transactions (i.e., in-store or mail order purchases). The Company believes that
it has a comprehensive security strategy.

     The Company  believes that there are two potential areas for possible fraud
by shopping electronically.  The first is theft of credit card numbers traveling
through  phone lines and the second is theft of credit card numbers  residing on
the Company's  system.  The Company  addresses the possibility of theft over the
phone lines by using SSL  encryption.  The credit card number is encrypted while
it is traveling and is translated only once it reaches  CyberShop.  This form of
encryption  is only  available to  customers  using the SSL  encryption  enabled
browsers.

     To deter the theft of credit card numbers residing in the Company's system,
the Company has secure "fire walls" installed in the Company  hardware,  and all
credit card  numbers are  encrypted  in the  Company's  system  until either the
customer  or the  Company  requires  them.  Fire walls will  protect  the system
against "hacker"  break-ins.  Moreover,  anyone who successfully breaks into the
system will find nothing but encrypted  codes that would be extremely  difficult
to decipher.

     The  Company  also  offers  other  payment  alternatives.  The  Company has
installed a toll-free  telephone  number for taking  orders,  handling  customer
service, and receiving credit card information.  The Company posts the toll free
phone number for the customer during the checkout phase.  After a customer calls
this phone number,  the Company's customer service  representatives  ask for the
customer's  CyberShop order number and the credit card number. The order is then
processed  through normal channels.  The Company also can receive order requests
by fax and accept payments by money order or check.


COMPETITION

     The retail shopping  industry is very  competitive.  The Company  currently
competes  with a  variety  of other  companies,  including  traditional  stores,
non-traditional retailers, such as television retailers and mail order catalogs,
and with other online retailers. The Company potentially competes with a variety
of other stores depending on the type of merchandise and sales format offered to
customers. The Company expects there will be many more online competitors in the
future,  as barriers to entry are minimal,  and new competitors can launch sites
at a relatively low cost.



                                       31
<PAGE>


     The Company believes that the principal  competitive  factors in its market
are brand recognition,  selection,  personalized services,  convenience,  price,
accessibility,  customer  service,  quality  of search  tools,  quality  of site
content, reliability and speed of fulfillment. Many of the Company's current and
potential  competitors have longer operating  histories,  larger customer bases,
greater brand recognition and  significantly  greater  financial,  marketing and
other resources than the Company. In addition,  online retailers may be acquired
by, receive  investments from or enter into other commercial  relationships with
larger,  well-established and well-financed companies as use of the Internet and
other online  services  increases.  Certain of the Company's  competitors may be
able to secure  merchandise from  manufacturers on more favorable terms,  devote
greater resources to marketing and promotional campaigns,  adopt more aggressive
pricing  or  inventory  availability  policies  and  devote  substantially  more
resources  to  website  and  systems  development  than the  Company.  Increased
competition may result in reduced operating margins,  loss of market share and a
diminished  brand  franchise.  New  technologies  and the  expansion of existing
technologies may increase the competitive pressures on the Company.



EMPLOYEES

     As of March 1, 1998,  the Company  had 21  full-time  employees  (including
management), including six in operations and development, eight in merchandising
and marketing,  five in customer service and two in general and  administrative.
As of March 1, 1998,  the  Company  also had one  part-time  employee  primarily
focused  on  customer   service  and  two  consultants   primarily   focused  on
merchandising.  The Company's future success depends,  in significant part, upon
the continued  service of its key  technical,  marketing  and senior  management
personnel and on its ability to attract and retain highly  qualified  employees.
The  Company's  employees  are  not  represented  by any  collective  bargaining
organization.  The Company has never  experienced  a work stoppage and considers
relations with its employees to be good.



TRADEMARKS AND PATENTS

     CyberShopSM  (and its related logo) is a United States  service mark of the
Company. The Company has filed intent to use applications with the United States
Patent and Trademark Office for the following  trademarks  and/or service marks:
CyberGift, the @home department store and Gifts Wrapped & Ready. All other trade
names, trademarks or service marks appearing in this Prospectus are the property
of their respective owners and are not the property of the Company.



FACILITIES

     The Company's corporate headquarters are located at 130 Madison Avenue, New
York,  New York. The Company  leases  approximately  2,500 square feet of office
space at these  facilities at a cost of $2,700 per month.  The term of the lease
expires in August,  2006. The Company believes that its existing  facilities are
adequate for its current  requirements and that additional space can be obtained
to meet its requirements for the foreseeable future.

     The Company's website is hosted by Exodus  Communications,  Inc. located in
Jersey City,  New Jersey with a back-up system in the Company's New York office.
The Company's  entire back end  processing  system  resides in the Company's New
York office.  The Company's  systems and  operations are vulnerable to damage or
interruption from fire, flood, power loss,  telecommunications  failure,  break-
ins,  earthquake  and similar  events.  The Company  presently  has very limited
redundant systems. It does not have a formal disaster recovery plan and does not
carry  business  interruption  insurance  to  compensate  it for losses that may
occur.  Despite the  implementation of network security measures by the Company,
its servers are vulnerable to computer viruses, physical or electronic break-ins
and similar disruptions, which could lead to interruptions, delays, loss of data
or the inability to accept and fulfill customer orders.



                                       32
<PAGE>


     The Company has an oral  agreement  with  Rainbow  Packaging  Company  Inc.
("Rainbow")  under which  products  for the Gifts  Wrapped & Ready  boutique and
certain  other  products  acquired as inventory by the Company are placed in the
warehouse  facilities  of Rainbow  located  in North  Babylon,  N.Y.  Rainbow is
responsible for gift wrapping  products and shipping them in accordance with the
instructions of the Company.  Rainbow is compensated for its services  through a
per package charge plus reimbursement for all supplies required for wrapping and
shipment. The arrangement is terminable by either party at any time. The Company
believes that there are a number of other facilities that offer similar services
at competitive rates.



LITIGATION

     The Company is not a party to any material legal proceedings.

      

                                       33
<PAGE>

                                  MANAGEMENT

OFFICERS AND DIRECTORS

     The  following  table  sets  forth the  names,  ages and  positions  of the
Company's  executive  officers  and members of the Board of  Directors as of the
date of this Prospectus:






<TABLE>
<CAPTION>
                NAME                 AGE                   POSITION WITH COMPANY
- ----------------------------------- ----- ------------------------------------------------------
<S>                                 <C>   <C>
Jeffrey S. Tauber(1) ..............  36   Chief Executive Officer, President and
                                          Chairman of the Board of Directors
Linda Wiatrowski ..................  38   Vice President, General Merchandise Manager
Jill Markus .......................  34   Vice President, Store Development
Tom-s Montgomery ..................  35   Vice President, Operations
Gary S. Finkel ....................  40   Vice President, Chief Financial Officer and Treasurer
Francis O'Connor ..................  37   Vice President and Chief Information Officer
Michael Kempner(1)(2)(3) ..........  40   Director
Warren Struhl(2)(3) ...............  36   Director
</TABLE>


- ------------------------------
(1) A member of the Executive Committee.
(2) A member of the Compensation Committee.
(3) A member of the Audit Committee.



     Jeffrey  S.  Tauber has been the Chief  Executive  Officer,  President  and
Chairman of the Board of the Company  since  October 1997 and has been  Managing
Director of CyberShop,  L.L.C.  since December 1994. Mr. Tauber was President of
Avanti Linens, a leading U.S.  manufacturer of decorative bath towels,  from May
1988 to May 1994.  In August 1993,  Mr. Tauber  founded a multi-head  embroidery
business  that he sold in 1994.  Prior to working at Avanti,  he was a buyer and
divisional  Merchandise  Manager for  Bloomingdale's  from  February 1984 to May
1988.  His areas of  responsibility  included  bed  pillows,  blankets,  sheets,
women's  swimwear,  and  ready-to-wear.  In 1987, Mr. Tauber was named Federated
Buyer of the year.  Mr. Tauber  received his B.A. in Economics  from  Washington
University in St. Louis in 1983.


     Linda Wiatrowski has been the Vice President,  General  Merchandise Manager
of the  Company  since  October  1997 and has been the Vice  President,  General
Merchandise Manager of CyberShop,  L.L.C. since January 1997. From December 1994
to January 1997 she was Merchandise Manager for housewares,  tabletop and gifts,
and gourmet  food of  CyberShop,  L.L.C.  Ms.  Wiatrowski  was Home  Furnishings
General  Merchandise  Manager  of the "Can We  Shop"  television  shopping  show
starring Joan Rivers from November 1993 to July 1994. Ms. Wiatrowski worked as a
freelance merchant from April 1992 to November 1993. Her clients included Linens
'n Things, a 150-store home furnishings chain, where she launched the profitable
housewares and tabletop  divisions.  Ms.  Wiatrowski began her career in 1981 at
Bloomingdale's in the merchandising  training program. She held the positions of
giftware assistant buyer, housewares department manager, confectionery buyer and
lifestyle  furniture  buyer,  before joining  Bloomingdale's  by Mail ("BBM") in
1989.  At BBM, she was group buyer  responsible  for  tabletop,  housewares  and
gourmet food, gross volume of $15 million,  and 150  merchandising  pages in ten
catalogs annually. Ms. Wiatrowski received a B.A. with honors in Human Relations
from Connecticut College in 1981.


     Jill Markus has been Vice President, Store Development of the Company since
October 1997 and has been Vice President, Store Development of CyberShop, L.L.C.
since  January  1997.  From  December  1994 to January 1997 she was  Merchandise
Manager of CyberShop, L.L.C. Ms. Markus was the Home Retail Buyer of the "Can We
Shop"  television  shopping  show starring Joan Rivers from January 1994 to July
1994. Ms. Markus was with  Bloomingdales from September 1987 until January 1994,
where she  served as the  Retail  Buyer for the Ralph  Lauren  home  furnishings
department,  the blanket  department,  and the towel  department.  In 1992,  Ms.
Markus  was named as  "Bloomingdale's  Buyer of the  Year" for her $1.0  million
sales and 39% profit  increases  over plan.  From 1985 through 1987,  she was at
Sibley's  in  Rochester,  New  York,  with  management  responsibilities  in the
housewares and tabletop areas, and buying responsibilities in the bath, luggage,
candy and book departments.  Ms. Markus received her B.A. in Economics from SUNY
Binghamton in 1985.



                                       34
<PAGE>

     Tom-s  Montgomery has been Vice President,  Operations of the Company since
October 1997 and has been Vice President,  Operations of CyberShop L.L.C.  since
December 1994. Mr.  Montgomery  worked at the Centre for European Policy Studies
(CEPS), a leading European think tank in Brussels, Belgium, from January 1994 to
July 1994, where he created the marketing department. From 1987 to 1992, as Vice
President  of Gravity  Graphics,  Inc., a  sportswear  company,  he oversaw that
company's rapid expansion.  Gravity Graphics, Inc. was listed in Inc. magazine's
list of the 500 fastest  growing  companies in the U.S. in 1991. Mr.  Montgomery
graduated with honors in Modern  European  Studies from  Connecticut  College in
1985.



     Gary S. Finkel has been the Vice  President,  Chief  Financial  Officer and
Treasurer of the Company since  January 1998.  From October 1995 to January 1998
Mr. Finkel was Vice President, Chief Financial Officer and Treasurer of AlphaNet
Solutions,  an  information  technology  services  company  which  completed its
initial  public  offering in March 1996.  From August 1989 to October 1995,  Mr.
Finkel worked for Continental  Health  Affiliates,  a publicly-held  health care
provider,  in various financial management  positions,  including Vice President
and Chief Financial Officer from February 1993 to October 1995. He also was Vice
President and Chief Financial Officer of Infu-Tech,  a publicly-held  subsidiary
of  Continental  Health  Affiliates,  from April 1992 to October 1995.  Prior to
that, from 1982 to 1989, Mr. Finkel held various financial  management positions
at Sony Corporation of America,  and from 1979 to 1982 was at Price  Waterhouse.
Mr. Finkel received his B.S. in Accounting from SUNY Binghamton in 1979 and is a
Certified Public Accountant.


     Francis O'Connor has been Vice President and Chief  Information  Officer of
the Company since February 1998. Mr. O'Connor was Director of Software Group for
De La Rue  Systems  Americas,  a leading  worldwide  supplier  of cash  handling
systems,  from December 1994 to December 1997, where he led the software systems
group.  From November 1993 to 1994, as Vice  President of  Professionals  Choice
Sports  Medicine  Products,  Inc.,  Mr.  O'Connor  oversaw  and  automated  that
company's  manufacturing and order processing  functions.  From 1988 to 1992, as
Director of  Management  Information  Services of Jenny Craig  International,  a
weight  loss  company,  he oversaw  the rapid  growth of the food  distribution,
telecommunciations  and and computer  networks to facilitate the company's rapid
growth.  Mr. O'Connor started his career with  Periphonics,  an integrated voice
response system manufacturer in 1983 as a systems engineer and later worked as a
sales  engineer.  Mr.  O'Connor  studied  electrical  engineering  at  Rochester
Institute of Technology and later  received a B.A. in Computer  Science from New
York Institute of Technology in 1982.

     Mr. Kempner has served as a director of the Company since October 1997. Mr.
Kempner,  the founder of MWW Group, a public relations,  investor  relations and
marketing firm ("MWW"), has been its President and Chief Executive Officer since
1986.  Prior to founding MWW, Mr.  Kempner was  president of the nation's  first
liquor-filled chocolate company,  Winters Chocolates from 1984 to 1986. Prior to
that, Mr. Kempner held several  positions in government at the state and Federal
levels,  including the post of Legislative  Director for  Representative  Robert
Torricelli  (D-NJ)  from 1982 to 1984.  He has also  served  as  Deputy  Finance
Director of the Democratic  National Committee from 1980 to 1982. He is a member
of the American Bankruptcy Institute,  the Turnaround Management Association and
the Retail Marketing Association. Mr. Kempner is the author of a six-part series
for  Successful  Restructurings  magazine and an  authoritative  article in Risk
Management  magazine.  Mr.  Kempner  earned a Bachelor  of Science  degree  from
American University in 1981.

     Mr. Struhl has served as a director of the Company since October 1997.  Mr.
Struhl is the  founder and has been  President  and Chief  Executive  Officer of
Genesis Direct Inc., a catalog and direct  marketing  company,  since June 1995.
Mr.  Struhl  founded  PaperDirect  Inc.,  a mail  catalog,  in 1988  and was its
President  from 1989 until 1995.  From 1984 to 1988 he was Vice President of JMB
Realty Corporation, a real estate investment company. Mr. Struhl received a B.A.
in Sociology from Tulane University in 1984.

     Following the Offering,  it is expected that Robert Matluck will be named a
director  of the Company and a member of the Audit  Committee.  Mr.  Matluck has
been a  Managing  Director  of C.E.  Unterberg,  Towbin,  since  1989 and  Chief
Operating Officer of C.E. Unterberg, Towbin since December 1997. Mr. Matluck has
been a Managing Director of C.E. Unterberg, Towbin Advisors since February 1993.
Mr. Matluck was an Assistant Vice President in the private client services group
of L.F. Rothschild Unterberg



                                       35
<PAGE>

Towbin  from  February  1985 to January  1987 and a Vice  President  at Shearson
Lehman Brothers from January 1987 to November 1989. Mr. Matluck  received a B.A.
in Finance from Washington University in St. Louis in 1983.

     Following  the  Offering  it is  expected  that the  Company  will elect an
additional director.

     Each director holds office until the next annual meeting of stockholders or
until a  successor  has been duly  elected  and  qualifies,  or until his or her
earlier death,  resignation  or removal.  The Company's  executive  officers are
appointed  annually by the Board of Directors and serve at the discretion of the
Board of Directors.

     The Company has obtained  key-person  life  insurance  coverage in the face
amount of $2,000,000 for Mr. Tauber naming the Company as beneficiary under such
policy.

     Mr. Tauber may be deemed a founder of the Company.


LIMITATIONS ON LIABILITY

     The Company's Certificate of Incorporation  provides that a director of the
Company shall not be personally  liable to it or its  stockholders  for monetary
damages to the fullest extent permitted by the Delaware GCL.  Section  102(b)(7)
of the Delaware GCL currently provides that a director's liability for breach of
fiduciary duty to a corporation  may be eliminated  except for liability (i) for
any  breach  of  the  director's  duty  of  loyalty  to the  corporation  or its
stockholders,  (ii) for acts or  omissions  not in good  faith or which  involve
intentional misconduct or a knowing violation of law, (iii) under Section 174 of
the Delaware  GCL,  for unlawful  dividends  or unlawful  stock  repurchases  or
redemptions,  and (iv) for any  transaction  from which the director  derives an
improper personal benefit. The Delaware GCL does afford persons who serve on the
board of  directors  of a  Delaware  corporation  protection  against  awards of
monetary damages for negligence in the performance of their duties as directors.
The Delaware GCL does not affect the availability of equitable  remedies such as
an injunction or rescission based upon a director's  breach of his duty of care.
Any  amendment to these  provisions  of the Delaware GCL will  automatically  be
incorporated  by reference  into the  Company's  Certificate  of  Incorporation,
without any vote on the part of its stockholders, unless otherwise required.

     The  Company's  By-Laws  provide that the Company may indemnify any person,
including officers and directors, with regard to any action or proceeding to the
fullest extent permitted by Delaware law.


     Upon completion of this Offering, the Company and each of its directors and
officers  will  enter  into  indemnification   agreements.  The  indemnification
agreements  will provide  that the Company  will  indemnify  its  directors  and
officers  against  certain  liabilities  (including  settlements)  and  expenses
actually and  reasonably  incurred by them in  connection  with any  threatened,
pending or completed  legal  action,  proceeding  or  investigation  (other than
actions  brought by or in the right of the Company) to which any of them was, is
or is  threatened  to be  made a  party  by  reason  of his or her  status  as a
director,  officer or agent of the  Company or his or her serving at the request
of the Company in any other  capacity for or on behalf of the Company,  provided
that (i) such  director or officer  acted in good faith and in a manner at least
not opposed to the best  interests  of the  Company,  and (ii) such  director or
officer had no reasonable cause to believe his or her conduct was unlawful. With
respect to any action  brought by or in the right of the Company,  directors and
officers may also be  indemnified,  to the extent not  prohibited  by applicable
laws or as determined by a court of competent  jurisdiction,  against reasonable
costs and expenses  incurred by them in connection  with such action if (i) they
acted in good faith and in a manner  they  reasonably  believed  to be in or not
opposed to the best interests of the Company,  (ii) they had no reasonable cause
to believe their conduct was unlawful, and (iii) such director or officer is not
finally adjudged to be liable for negligence or misconduct in the performance of
his or her duty to the Company, unless the court takes the view that in light of
the  circumstances   the  director  or  officer  is  nevertheless   entitled  to
indemnification.


     It is the  position  of  the  Commission  that  insofar  as  the  Company's
Certificate of Incorporation,  By-Laws or any  indemnification  agreement may be
invoked by any director,  officer or stockholder as a means of indemnifying them
against  liabilities  arising under the Securities Act, such  indemnification is
against  public  policy as  expressed  in the  Securities  Act, and is therefore
unenforceable.


                                       36
<PAGE>

COMMITTEES OF THE BOARD OF DIRECTORS

     The Board of Directors has Executive,  Audit and  Compensation  Committees.
The  Executive  Committee  consists of Mr. Tauber and Mr.  Kempner.  Among other
functions,  the Executive Committee will exercise all the power and authority of
the Board of  Directors  in the  management  and affairs of the Company  between
meetings of the Board of Directors,  to the extent  permitted by law. Mr. Struhl
and Mr.  Kempner are  members of the Audit  Committee.  It is expected  that Mr.
Matluck will become a member of the Audit  Committee  following the Offering and
Mr. Kempner will resign from such committee.  Among other  functions,  the Audit
Committee  makes  recommendations  to  the  Board  of  Directors  regarding  the
selection of independent  auditors,  reviews and evaluates the results and scope
of the audit and other services provided by the Company's  independent auditors,
reviews  the  Company's  financial  statements  and reviews  and  evaluates  the
Company's internal control functions. The Compensation Committee consists of Mr.
Struhl and Mr. Kempner.  The  Compensation  Committee  administers the Company's
stock option and stock purchase plans,  determines  executive  compensation  and
makes  recommendations  to  the  Board  of  Directors  concerning  salaries  and
incentive compensation for employees and consultants of the Company.


COMPENSATION OF DIRECTORS

     Non-employee  directors  currently  receive a fee of $500 per  meeting  for
their service on the Board of Directors or any committee thereof.  Directors are
eligible to receive  options under the Company's 1998 Stock Option Plan and 1998
Directors' Stock Option Plan.


EXECUTIVE COMPENSATION

     The following table sets forth a summary of certain  information  regarding
compensation  paid or accrued by the Company during the last fiscal year to each
of the  Company's  Chief  Executive  Officer  and  each of the  other  executive
officers of the Company  whose total annual salary and bonus  exceeded  $100,000
during such period (collectively, the "Named Executives"). The current positions
of the Named Executives are also included in the table.



SUMMARY COMPENSATION TABLE


<TABLE>
<CAPTION>
                                                                                                      LONG-TERM
                                                         ANNUAL COMPENSATION                        COMPENSATION
                                               ----------------------------------------   ---------------------------------
                                                                                              SECURITIES
              NAME AND                                                   OTHER ANNUAL         UNDERLYING        ALL OTHER
         PRINCIPAL POSITION            YEAR       SALARY      BONUS      COMPENSATION      OPTIONS/(#)SARS     COMPENSATION
- -----------------------------------   ------   -----------   -------   ----------------   -----------------   -------------
<S>                                   <C>      <C>           <C>       <C>                <C>                 <C>
Jeffrey S. Tauber(1)
Chairman of the Board of Directors,
 Chief Executive Officer and Pres-
 ident ............................   1997      $162,500       --                --                 --             --
Linda Wiatrowski
Vice President, General Merchan-
 dise Manager .....................   1997      $ 99,000       --         $  33,000(2)          49,570             --
</TABLE>



(1) Effective upon consummation of the Offering, Jeffrey S. Tauber  will receive
    a base salary of $250,000, subject to periodic increases.

(2) Ms.  Wiatrowski  served as an  independent  contractor  from January 1, 1997
    through March 31, 1997.


EMPLOYMENT AGREEMENTS

     The Company  entered into  employment  agreements  with its Vice President,
Chief  Financial  Officer  and  Treasurer  and  its  Vice  President  and  Chief
Information Officer. See "-- Stock Plans" and "Certain Transactions."


OPTION/SAR GRANTS IN LAST FISCAL YEAR

     The following table summarizes certain  information with respect to Company
stock  options  granted to the Named  Executives  during  the fiscal  year ended
December 31, 1997.



                                       37
<PAGE>



<TABLE>
<CAPTION>
                                                          INDIVIDUAL GRANTS
                              -------------------------------------------------------------------------
                                                PERCENT OFTOTAL
                                 NUMBER OF       OPTIONS/SARS
                                SECURITIES        GRANTED TO        EXERCISE      MARKET
                                UNDERLYING         EMPLOYEES        OR BASE      PRICE ON
                               OPTIONS/SARS        IN FISCAL       PRICE PER     DATE OF     EXPIRATION
            NAME                GRANTED(#)         YEAR 1997         SHARE        GRANT         DATE
- ---------------------------   --------------   ----------------   -----------   ---------   -----------
<S>                           <C>              <C>                <C>           <C>         <C>
Jeffrey S. Tauber .........           --                --              --           --            --
Linda Wiatrowski ..........       49,570              29.8%         $ 3.00       $ 3.00       9/10/04
</TABLE>


AGGREGATED  OPTION/SAR  EXERCISES  IN  LAST  FISCAL  YEAR  AND  FISCAL  YEAR-END
OPTION/SAR VALUES


     The following table shows the number of shares covered by both  exercisable
and  unexercisable  stock  options  as of fiscal  year-end,  and the  values for
exercisable and unexercisable  options. No Named Executive exercised any Company
stock options during 1997.



<TABLE>
<CAPTION>
                              NUMBER OF SECURITIES UNDERLYING          VALUE OF
                                  UNEXERCISED OPTIONS AT         IN-THE-MONEY OPTIONS
                                     DECEMBER 31, 1997           AT DECEMBER 31, 1997
                              -------------------------------   ---------------------
            NAME               EXERCISABLE     UNEXERCISABLE         EXERCISABLE
- ---------------------------   -------------   ---------------   ---------------------
<S>                           <C>             <C>               <C>
Jeffrey S. Tauber .........           --            --                       --
Linda Wiatrowski ..........      100,334            --                 $368,518
</TABLE>


STOCK PLANS

     The  Company  has  historically  utilized  stock  options  as  an  integral
component of its compensation program for directors,  officers and key employees
of the  Company.  The Company  believes  that stock  options  provide  long-term
incentives to such persons and encourage the ownership of the Common Stock.

     As of December 31, 1997, the Company had granted options  covering  273,634
shares of Common Stock having an average  exercise  price of $2.48 per share and
ranging  from  $1.67 to $3.00 per share to  executive  officers,  employees  and
consultants  of the  Company,  including  100,334  shares of Common Stock to Ms.
Wiatrowski,  60,917  shares of Common Stock to Ms.  Markus and 72,264  shares of
Common  Stock to Mr.  Montgomery.  Such  options are either fully vested or will
fully  vest by  September  1999.  Such  options  have a five to seven year term,
except  that in the event of the  termination  of the  employment  of the option
holder (i) for "cause," as defined in the option agreements,  the option holders
may exercise the options for a period of three months after such  termination if
the options are then vested, and (ii) for reasons other than "cause," the option
holder may  exercise  options at any time after  termination  if the options are
then vested.

     1998 Stock  Option  Plan.  In March  1998,  the Board of  Directors  of the
Company  adopted,  and in 1998, the  stockholders of the Company  approved,  the
Company's 1998 Stock Option Plan (the "1998 Option Plan").  The 1998 Option Plan
and the Directors' Plan (as hereinafter defined) are collectively referred to as
the "Stock  Option  Plans."  Under the 1998 Option  Plan,  stock  options may be
granted to directors,  executives,  other key employees and  consultants  of the
Company  and its  subsidiaries.  The  maximum  number of shares of Common  Stock
reserved for issuance under the 1998 Option Plan is 1,000,000 shares. Subject to
certain adjustments, options to acquire 65,000 and 64,000 shares of Common Stock
of the  Company  have been  granted  to Gary S.  Finkel  and  Francis  O'Connor,
respectively,  under the 1998 Option Plan,  at an exercise  price equal to $5.00
per share. Such options vest one third annually over three years and expire five
years from the date of grant. See "Certain Transactions."

     Options  granted under the 1998 Option Plan may be either  incentive  stock
options  which are  intended to satisfy the  requirements  of Section 422 of the
Internal  Revenue  Code,  or  options  that do not  qualify as  incentive  stock
options. Generally, options granted under the 1998 Option Plan vest ratably over
a  four-year  period on each  anniversary  of the date of grant.  At the Board's
discretion,  however,  options may be made exercisable at any other time or upon
the  occurrence of certain events or the  achievement  of certain  conditions or
performance  goals.  Options  granted under the 1998 Option Plan are exercisable
for a period not to exceed ten years from the date of grant,  except that upon a
participant's termination of employment for any reason, all vested options shall
expire upon the earlier of



                                       38
<PAGE>


three months following such  termination  date or expiration of the option,  and
any nonvested options shall be immediately  forfeited.  Pursuant to the terms of
the 1998 Option Plan,  the exercise  price of all  incentive  stock  options and
nonqualified  stock  options  granted  under the Plan shall not be less than the
fair market value of the Common Stock at the time of grant. If qualified options
are granted to a person owning more than 10% of the Company's Common Stock, then
the exercise price of such options shall be no less than 110% of the fair market
value per share of Common Stock at the time of grant.  In the event of a "change
of  control"  of the  Company  (as  defined  in the  1998  Option  Plan)  or the
termination  of  a  participant's   employment  other  than  for  cause,  death,
disability or voluntary  departure,  the Board may provide that  unvested  stock
options  previously  granted  shall be  immediately  exercisable  and that  such
options,  if not exercised by a prescribed date,  shall terminate.  The Board of
Directors  may amend the 1998 Option Plan at any time,  except that  stockholder
approval is required for certain amendments to the extent it is required by law,
agreement or the rules of any exchange upon which the Common Stock is listed.

     Directors'  Stock Option Plan.  In March 1998,  the Board  adopted and in ,
1998 the stockholders of the Company approved,  the 1998 Directors' Stock Option
Plan (the  "Directors'  Plan")  pursuant  to which  each  member of the Board of
Directors who is not an employee of the Company who is elected or continues as a
member of the Board of  Directors  is  entitled to receive  annually  options to
purchase  3,000 shares of Common Stock at an exercise price equal to fair market
value on the date of grant. A Compensation  Committee administers the Directors'
Plan; however,  it cannot direct the number,  timing or price of options granted
to eligible recipients thereunder.

     Each  option  grant  under  the  Directors'  Plan  vests  after  the  first
anniversary of the date of grant and expires three years thereafter.  The number
of shares of Common  Stock  related to awards  that  expire  unexercised  or are
forfeited,  surrendered,  terminated or canceled are available for future awards
under the Directors'  Plan. If a director's  service on the Board terminates for
any reason  other  than  death,  all vested  options  may be  exercised  by such
director  until  the  expiration  date of the  option  grant.  In the event of a
director's  death,  any options  which such director was entitled to exercise on
the date immediately preceding his or her death may be exercised by a transferee
of such  director  for the  six-month  period  after the date of the  director's
death;  provided that such options may not be exercised  after their  expiration
date. In the case of a director who represents an  institutional  investor which
is entitled to the  compensation  paid by the Company to such  director,  option
grants shall be made directly to the institutional investor on whose behalf such
director serves on the Board.


     The maximum  number of shares of Common Stock  reserved for issuance  under
the  Directors'  Plan is 70,000  shares.  No options have been granted under the
Directors' Plan.


                             CERTAIN TRANSACTIONS


     In  November  1994,  Jeffrey S.  Tauber  and Jane S.  Tauber  purchased  an
aggregate of 1,702,407 shares of Common Stock for $200,000.

     In  January  1995,  Jeffrey  S.  Tauber  and Jane S.  Tauber  purchased  an
aggregate of 1,044,848 shares of Common Stock for $139,442.

     In February 1995,  Donald J. Weiss purchased 179,169 shares of Common Stock
for $150,000.

     In December 1995,  Genesis Direct L.L.C.  purchased 59,723 shares of Common
Stock for $100,000.

     In October 1996,  Trustees of General  Electric  Pension Trust,  Leonard J.
Fassler,  Gerald A. Poch and  Porridge  Partners II  purchased  an  aggregate of
497,347 shares of Common Stock for $1,000,000.

     In June 1997,  Jeffrey  S.  Tauber,  Jane S.  Tauber,  Trustees  of General
Electric  Pension Trust,  Gerald A. Poch,  Leonard J. Fassler,  Big Wave, NV and
Cairnton  Partnership  purchased an aggregate of 516,506  shares of Common Stock
for $1,550,000.

     The Trustees of General  Electric Pension Trust loaned the Company $500,000
at an  interest  rate of 15% per  annum.  The  proceeds  of the loan  are  being
utilized by the Company for working capital purposes.  Jeffrey S. Tauber pledged
172,500 of his shares of Common  Stock as  security  for the loan.  The  Company
intends to repay the principal  and accrued  interest on the loan with a portion
of the  proceeds  of  this  Offering.  See  "Use  of  Proceeds"  and  "Principal
Stockholders."



                                       39
<PAGE>

     In January  1998 and February  1998,  the Company  entered into  employment
agreements  with Gary S.  Finkel  to serve as Vice  President,  Chief  Financial
Officer and Treasurer and with Francis  O'Connor to serve as Vice  President and
Chief Information Officer of the Company, respectively.  Both agreements are for
a term of one year, with automatic annual renewal  thereafter  unless terminated
by either party at least 60 days prior to the end of the term of the  agreement.
Pursuant to the terms of the  agreements,  both Mr. Finkel and Mr.  O'Connor are
required  to devote  their  full time,  efforts,  skills  and  attention  to the
Company's business and affairs.  Mr. Finkel and Mr. O'Connor will receive a base
salary of $120,000 and $96,000 per annum, respectively,  which salaries shall be
increased to $140,000 and  $125,000 per annum,  respectively,  if, and as of the
date, the Offering is consummated.  Subject to certain  adjustments,  Mr. Finkel
and Mr.  O'Connor have been granted options to purchase 65,000 and 64,000 shares
of Common Stock, respectively,  at an exercise price of $5.00 per share. Each of
Mr.  Finkel's  and  Mr.  O'Connor's   employment   agreement   contains  certain
confidentiality and non-competition provisions.

     For options granted to other executive officers see "Management."

     The  Board of  Directors  has  adopted a policy,  which  will be  effective
simultaneously  with the  completion  of this  Offering,  to provide that future
transactions  between  the  Company  and  its  officers,   directors  and  other
affiliates  must (i) be  approved  by a majority  of the members of the Board of
Directors  and by a  majority  of the  disinterested  members  of the  Board  of
Directors,  (ii) be on terms no less  favorable  to the  Company  than  could be
obtained  from  unaffiliated  third  parties and (iii) be for bona fide business
purposes only.



                                       40
<PAGE>

                            PRINCIPAL STOCKHOLDERS


     The  table  below  sets  forth  certain  information  regarding  beneficial
ownership  of  Common  Stock  held by (i) each  director  and each of the  Named
Executives  who own shares of Common  Stock,  (ii) all  directors  and executive
officers of the Company as a group and (iii) each person known by the Company to
own  beneficially  more than 5% of the Common Stock.  Each  individual or entity
named has sole  investment  and voting  power  with  respect to shares of Common
Stock beneficially owned by them, except where otherwise noted.





<TABLE>
<CAPTION>
                                                                                   PERCENTAGE
                                                                SHARES       BENEFICIALLY OWNED(1)
                                                          BENEFICIALLY OWNED ---------------------
                                                             IMMEDIATELY       BEFORE     AFTER
                                                           BEFORE OFFERING    OFFERING   OFFERING
                                                         ------------------- ---------- ---------
<S>                                                      <C>                 <C>        <C>
Jeffrey S. Tauber(1) ...................................      2,763,878          69.1%     43.9%
The Jeffrey S. Tauber Grantor Retained Annuity Trust(2)         522,424          13.1       8.3
Jane S. Tauber(3) ......................................      2,763,878          69.1      43.9
The Jane S. Tauber Grantor Retained Annuity Trust(4) ...        522,424          13.1       8.3
Trustees of General Electric Pension Trust .............        531,022          13.3       8.4
Linda Wiatrowski(5) ....................................        100,334           2.4       1.6
Michael Kempner ........................................             --            --        --
Warren Struhl(6) .......................................             --            --        --
All Directors and Executive Officers as a Group (8) Per-
 sons)(7): .............................................      2,997,407          70.8      45.9
</TABLE>



(1) Includes  522,424  shares of Common Stock held in the name of The Jeffrey S.
    Tauber  Grantor  Retained  Annuity  Trust,  with Kevin S. Miller and Jane S.
    Tauber as trustees, and 1,381,939 shares of Common Stock held in the name of
    Jeffrey S. Tauber's wife, Jane Tauber,  including 522,424 shares held in the
    name of The Jane S. Tauber Grantor  Retained  Annuity  Trust,  with Kevin S.
    Miller and  Jeffrey S.  Tauber as  trustees.  Jeffrey  S.  Tauber  disclaims
    beneficial  ownership  of all of the shares  held in the name of the Jane S.
    Tauber Grantor Retained Annuity Trust.  Jeffrey S. Tauber has pledged to the
    Trustees of General Electric Pension Trust 172,500 shares of Common Stock to
    secure the  Company's  repayment of  principal  and interest on the $500,000
    loan from the Trustees of General Electric Pension Trust to the Company. See
    "Use of  Proceeds,"  "Management's  Discussion  and  Analysis  of  Financial
    Condition and Results of Operations" and "Certain Transactions."
     

(2) All shares owned by The Jeffrey S. Tauber Grantor Retained Annuity Trust are
    included in the  beneficial  ownership  of Jeffrey S.  Tauber,  as explained
    above.

(3) Includes  522,424  shares  of Common  Stock  held in the name of The Jane S.
    Tauber Grantor Retained  Annuity Trust,  with Kevin S. Miller and Jeffrey S.
    Tauber as trustees, and 1,381,939 shares of Common Stock held in the name of
    Jeffrey S. Tauber,  Jane S. Tauber's husband,  including 522,424 shares held
    in the name of The Jeffrey S. Tauber  Grantor  Retained  Annuity  Trust with
    Kevin S. Miller and Jane S.  Tauber as  trustees.  Jane S. Tauber  disclaims
    beneficial ownership of all of the shares held in the name of the Jeffrey S.
    Tauber Grantor Retained Annuity Trust.

(4) All shares owned by The Jane S. Tauber  Grantor  Retained  Annuity Trust are
    included in the beneficial ownership of Jane S. Tauber, as explained above.

(5) Represents fully vested stock options.

(6) Does not include 59,723 shares of Common Stock owned by Genesis Direct, Inc.
    Warren Struhl is a director of Genesis Direct, Inc. and owns less than a 10%
    interest in such company.

(7) Includes  233,515  shares of Common Stock issuable upon exercise of options,
    of which 233,515 are currently exercisable.  There are no additional options
    which  will  become  exercisable  within  60  days  after  the  date of this
    Prospectus.




                                       41
<PAGE>

                         DESCRIPTION OF CAPITAL STOCK


    The  Company's  authorized  capital stock  consists of 25,000,000  shares of
Common  Stock,  par value $.001 per share,  and  5,000,000  shares of  Preferred
Stock.  Immediately prior to the consummation of this Offering,  the Company had
outstanding  4,000,000  shares of Common Stock and no shares of Preferred  Stock
outstanding.  Immediately prior to the consummation of this Offering, there were
13 holders of record of Common Stock. The following  summary  description of the
capital  stock of the Company is  qualified  in its entirety by reference to the
Certificate of Incorporation and By-Laws.



COMMON STOCK


    Following  this  Offering,   6,300,000   shares  of  Common  Stock  will  be
outstanding.  All of the issued and outstanding  shares of Common Stock are, and
upon the  completion  of this  Offering  the  2,300,000  shares of Common  Stock
offered hereby will be, fully paid and non-assessable.  Each holder of shares of
Common  Stock is entitled to one vote per share on all matters to be voted on by
stockholders  generally,  including  the  election  of  directors.  There are no
cumulative voting rights.  The holders of Common Stock are entitled to dividends
and other  distributions  as may be  declared  from time to time by the Board of
Directors  out of  funds  legally  available  therefor,  if any.  See  "Dividend
Policy." Upon the  liquidation,  dissolution  or winding up of the Company,  the
holders of shares of Common  Stock  would be  entitled  to share  ratably in the
distribution of all of the Company's assets remaining available for distribution
after  satisfaction  of all its  liabilities  and the payment of the liquidation
preference of any outstanding Preferred Stock as described below. The holders of
Common Stock have no preemptive or other subscription  rights to purchase shares
of stock of the Company,  nor are such  holders  entitled to the benefits of any
redemption or sinking fund provisions.



PREFERRED STOCK

    The Certificate of Incorporation authorizes the Board of Directors to create
and issue one or more series of  Preferred  Stock and  determine  the rights and
preferences  of each  series,  to the extent  permitted  by the  Certificate  of
Incorporation and applicable law. Among other rights, the Board of Directors may
determine, without the further vote or action by the Company's stockholders, (i)
the number of shares constituting the series and the distinctive  designation of
the series; (b) the dividend rate on the shares of the series, whether dividends
will be cumulative, and if so, from which date or dates, and the relative rights
of  priority,  if any, of payment of  dividends  on shares of the series;  (iii)
whether the series shall have voting  rights,  in addition to the voting  rights
provided by law and, if so, the terms of such voting  rights;  (iv)  whether the
series shall have conversion privileges, and, if so, the terms and conditions of
such  conversion,  including  provision for adjustment of the conversion rate in
such events as the Board of Directors  shall  determine;  (v) whether or not the
shares of that series shall be redeemable or exchangeable, and, if so, the terms
and conditions of such redemption or exchange, as the case may be, including the
date or dates upon or after which they shall be redeemable or  exchangeable,  as
the case may be, and the amount per share payable in case of  redemption,  which
amount may vary under different  conditions and at different  redemption  dates;
(vi) whether the series shall have a sinking fund for the redemption or purchase
of shares of that series and, if so, the terms and amount of such sinking  fund;
and (vii) the rights of the shares of the  series in the event of  voluntary  or
involuntary  liquidation,  dissolution  or  winding  up of the  Company  and the
relative rights or priority,  if any, of payment of shares of the series. Except
for any  difference  so  provided by the Board of  Directors,  the shares of all
series of  Preferred  Stock will rank on a parity with respect to the payment of
dividends  and to the  distribution  of assets upon  liquidation.  Although  the
Company has no present  plans to issue any shares of Preferred  Stock  following
the consummation of this offering, the issuance of shares of Preferred Stock, or
the issuance of rights to purchase such shares, may have the effect of delaying,
deterring  or  preventing  a change of control of the Company or an  unsolicited
acquisition proposal. See "Risk Factors -- Anti-Takeover Provisions."


REGISTRATION RIGHTS


    Trustees of General  Electric Pension Trust,  Leonard J. Fassler,  Gerald A.
Poch and Porridge  Partners II, the holders of an aggregate of 663,930 shares of
the Common Stock  (collectively,  the  "Registration  Rights Holders") have been
granted by the Company certain demand and piggyback registration



                                       42
<PAGE>


rights.  Subject to  certain  conditions,  including  the terms of the "lock up"
arrangement,  a majority in interest of the Registration Rights Holders have the
right at any time on or after six months from the date of the this Prospectus to
cause the Company to register certain holdings of Common Stock (the "Registrable
Securities")  under the Securities  Act. The Company is obligated to effect only
one such demand registration. The Registration Rights Holders are also entitled,
if the Company  decides to file a  registration  statement  covering  any of its
securities under the Securities Act (with the exception of an offering  pursuant
to a  registration  statement on Form S-8 or S-4 or an offering of securities in
connection  with an exchange  offer or an offering of  securities  solely to the
Company's existing stockholders or a registration  statement filed in connection
with an initial public  offering by the Company),  to receive  written notice of
such a proposed filing at least 30 days before the  anticipated  filing date and
to require the  Company to use its  reasonable  commercial  efforts to include a
requested  amount of their  Registrable  Securities in the Company's  registered
offering,  subject to reduction if the Company or managing  underwriters for the
offering  determines  that the inclusion of such  Registrable  Securities  would
interfere  with  the  successful  marketing  of  the  offering.   The  Company's
obligation to register the  Registrable  Securities  ceases when such securities
have been effectively registered under the Securities Act and have been disposed
of pursuant to an effective  registration  statement  covering such  Registrable
Securities,  when such securities are distributed to the public pursuant to Rule
144 of the  Securities  Act, or when such  securities may be sold or transferred
pursuant  to Rule  144(k) (or any  similar  provision  then in force)  under the
Securities Act. The Company is required to bear all registration expenses (other
than underwriting  discounts and commissions and fees, and certain fees) and has
agreed to  indemnify  the  Registration  Rights  Holders  against,  and  provide
contribution  with respect to, certain  liabilities  under the Securities Act in
connection with the registrations.


ANTI-TAKEOVER EFFECTS OF DELAWARE LAW

    The  Company is subject to Section  203 of the  Delaware  GCL.  In  general,
subject to certain exceptions, Section 203 prohibits a Delaware corporation from
engaging in a "business  combination"  with an  "interested  stockholder"  for a
period  of three  years  following  the date  that  such  stockholder  became an
interested stockholder,  unless (i) prior to such date the board of directors of
the corporation approved either the business combination or the transaction that
resulted in the stockholder  becoming an interested  stockholder,  (ii) upon the
consummation  of the transaction  that resulted in the  stockholder  becoming an
interested stockholder,  the interested stockholder owned at least 85 percent of
the voting  stock of the  corporation  outstanding  at the time the  transaction
commenced   (excluding  for  purposes  of  determining   the  number  of  shares
outstanding  those owned by (x) persons who are  directors and also officers and
(y) employee stock plans in which employee participants do not have the right to
determine  confidentially  whether  shares  held  subject  to the  plan  will be
tendered in a tender or exchange  offer) or (iii) on or  subsequent to such date
the business combination is approved by the board of directors and authorized at
an annual or special meeting of stockholders, and not by written consent, by the
affirmative  vote of at least 66 2/3  percent of the  outstanding  voting  stock
which  is not  owned  by the  interested  stockholder.  Section  203  defines  a
"business combination" to include certain mergers,  consolidations,  asset sales
and stock  issuances  and certain  other  transactions  resulting in a financial
benefit to an  "interested  stockholder."  In  addition,  Section 203 defines an
"interested  stockholder" to include any entity or person beneficially owning 15
percent  or more of the  outstanding  voting  stock of the  corporation  and any
entity or person affiliated with such an entity or person.

THE NASDAQ SMALLCAP MARKET LISTING

    The  Company  has  applied  for  listing of the  Common  Stock on The Nasdaq
SmallCap Market under the trading symbol "CYSP."

TRANSFER AGENT AND REGISTRAR

    The transfer  agent and  registrar  for the Common  Stock is American  Stock
Transfer & Trust Company.


                        SHARES ELIGIBLE FOR FUTURE SALE


    Immediately  following  this  Offering,  there will be  6,300,000  shares of
Common Stock issued and outstanding  (assuming the Underwriters'  over-allotment
option is not exercised).  Of such shares,  the 2,300,000 shares of Common Stock
to be sold in this Offering will be immediately eligible for sale in the



                                       43
<PAGE>


public market, except for any of such shares owned at any time by an "affiliate"
of the Company  within the  meaning of Rule 144 under the  Securities  Act.  The
remaining  4,000,000 issued and outstanding  shares are "restricted  securities"
within  the  meaning  of Rule  144 and may not be  publicly  resold,  except  in
compliance with the registration  requirements of the Securities Act or pursuant
to an exemption from registration, including that provided by Rule 144.


    In  general,  under  Rule  144,  a  person  (or  persons  whose  shares  are
aggregated) who has beneficially owned "restricted  securities" for at least one
year,  including  a person who may be deemed an  affiliate  of the  Company,  is
entitled  to sell  within  any  three-month  period a number of shares of Common
Stock that does not exceed the greater of 1% of the  then-outstanding  shares of
Common  Stock of the Company,  or the average  weekly  trading  volume of Common
Stock on The Nasdaq SmallCap Market during the four calendar weeks preceding the
date on which notice of the sale is filed with the Commission.  Sales under Rule
144 are subject to certain  restrictions  relating to manner of sale, notice and
the availability of current public  information about the Company.  A person who
is not an  "affiliate" of the Company at any time during the 90 days preceding a
sale and who has  beneficially  owned  shares  for at least two  years  would be
entitled to sell such shares  immediately  following  this  offering  under Rule
144(k) without regard to the volume  limitations,  manner of sale  provisions or
notice or other requirements of Rule 144. In addition, any employee, director or
officer of, or consultant to, the Company who purchased his shares pursuant to a
written  compensatory  plan or  contract  may be  entitled to rely on the resale
provisions  of Rule 701,  which  permits  non-affiliates  to sell their Rule 701
shares without  having to comply with the public  information,  holding  period,
volume  limitation or notice  provisions of Rule 144, and permits  affiliates to
sell their  Rule 701 shares  without  having to comply  with Rule 144's  holding
period  restrictions,  in each case  commencing  90 days  after the date of this
Prospectus.


    The Company and all of its  stockholders  and current  option  holders  have
agreed to a "lock-up"  arrangement under which such stockholders will not offer,
sell or contract to sell,  or otherwise  dispose of, or announce an offering of,
any shares of Common  Stock,  or rights to acquire  the same,  without the prior
written consent of the Underwriters, subject to certain exceptions, for a period
of a maximum of one year after the date of this Prospectus.  After the "lock-up"
period  278,777 shares of Common Stock held by  non-affiliates  will be saleable
pursuant to Rule 144(k) and  3,721,223  shares of Common  Stock will be saleable
pursuant to Rule 144. The Company also granted options  covering  402,634 shares
of Common Stock prior to this Offering. The shares of Common Stock issuable upon
exercise of such options will be saleable under Rule 701.

    Certain  stockholders  of the  Company  are  entitled  to  both  demand  and
piggyback  registration  rights with respect to 663,930  shares of Common Stock.
After the expiration of the one year period, such holders may choose to exercise
their demand registration rights, which could result in a large number of shares
being  sold  in  the  public  market.  See  "Description  of  Capital  Stock  --
Registration Rights."

    Upon completion of the Offering,  the Company will issue to the Underwriters
the Underwriters'  Warrants.  The Underwriters' Warrants require that the Common
Stock for which such Underwriters' Warrants are exercisable be registered within
one year from the date of this Prospectus. See "Underwriting."


    Prior to the date of this  Prospectus,  there has been no public  market for
the Common Stock.  Trading of the Common Stock on The Nasdaq  SmallCap Market is
expected to commence on the date of this  Prospectus.  No prediction can be made
as to the effect,  if any, that future sales of shares,  or the  availability of
shares  for future  sale,  will have on the  market  price of the  Common  Stock
prevailing from time to time.  Sales of substantial  amounts of Common Stock, or
the  perception  that  such  sales  could  occur,  could  adversely  affect  the
prevailing  market  price of the  Common  Stock.  See  "Risk  Factors  -- Shares
Eligible for Future Sale; Registration Rights."


                                 UNDERWRITING


    Subject to the terms and conditions set forth in an  underwriting  agreement
(the  "Underwriting  Agreement"),   the  Company  has  agreed  to  sell  to  the
Underwriters,  and the Underwriters have agreed to purchase the 2,300,000 shares
of Common Stock offered hereby. In the Underwriting Agreement,  the Underwriters
have agreed,  subject to the terms and conditions set forth therein, to purchase
all  2,300,000  shares of Common  Stock  offered  hereby if any such  shares are
purchased.



                                       44
<PAGE>


    The  Underwriters  propose  initially  to offer the  shares of Common  Stock
offered hereby to the public at the public offering price per share set forth on
the cover page of this  Prospectus  and to certain  dealers at such price less a
concession not in excess of $____ per share.  The  Underwriters  may allow,  and
such dealers may  reallow,  a discount not in excess of $____ per share on sales
to certain other dealers. After the Offering, the offering price, discount price
and reallowance may be changed by the Underwriters.

    The Company has granted the  Underwriters  an option  which may be exercised
within  30 days  after  the  date  of  this  Prospectus,  to  purchase  up to an
additional 345,000 shares of Common Stock to cover  over-allotments,  if any, at
the initial public offering price, less the underwriting discount.


    The Company has agreed to indemnify the  Underwriters  against certain civil
liabilities, including liabilities under the Securities Act, or to contribute to
payments the Underwriters may be required to make in respect thereof.


    Upon completion of this Offering, the Company will sell to the Underwriters,
for their own accounts,  the Underwriters'  Warrants covering an aggregate of up
to 230,000  shares of Common Stock  exercisable  at a price equal to 110% of the
initial  public  offering price set forth on the cover of this  Prospectus.  The
Underwriters will pay a price of $0.01 per warrant.  The Underwriters'  Warrants
may be  exercised  as to all or any  lesser  number of  shares  of Common  Stock
commencing on the first anniversary of the date of this Offering until the fifth
anniversary  of the date of this Offering and require that the Company  register
the Common Stock for which such  Underwriters'  Warrants are exercisable  within
one year from the date of this Prospectus.  The  Underwriters'  Warrants are not
transferable  by the warrant  holders other than to officers and partners of the
Underwriters. The exercise price of the Underwriters' Warrants and the number of
shares of Common Stock for which such Underwriters' Warrants are exercisable are
subject to adjustment to protect the warrant holders against dilution in certain
events.


    The Company, and all of its directors,  officers,  existing stockholders and
option holders have agreed to a "lock-up"  arrangement  under which they may not
offer,  sell,  contract  to sell,  pledge  or  otherwise  dispose  of, or file a
registration  statement  with the  Commission  in respect  of, or  establish  or
increase a put  position  within the meaning of Section 16 of the  Exchange  Act
with  respect to any shares of capital  stock of the  Company or any  securities
convertible  into or exercisable  or  exchangeable  for such capital  stock,  or
publicly announce an intention to effect any such transaction  without the prior
written consent of the  Underwriters  for a period of one year after the date of
this Prospectus, subject to certain exceptions.


    In connection with the Offering, the Underwriters may engage in transactions
that  stabilize,  maintain or  otherwise  affect the market  price of the Common
Stock.  Such  transactions may include  stabilization  transactions  effected in
accordance  with Rule 104 of  Regulation M under the Exchange  Act,  pursuant to
which the Underwriters may bid for, or purchase, Common Stock for the purpose of
stabilizing the market price. The Underwriters  also may create a short position
by  selling  more  Common  Stock  in  connection  with the  Offering  than it is
committed  to purchase  from the Company,  and in such case may purchase  Common
Stock in the open market following completion of this Offering to cover all or a
portion  of such  short  position.  In  addition,  the  Underwriters  may impose
"penalty  bids"  whereby  it may  reclaim  from a dealer  participating  in this
Offering,  the  selling  concession  with  respect to the  Common  Stock that it
distributed in this Offering, but subsequently purchased for the accounts of the
Underwriters  in the open  market.  Any of the  transactions  described  in this
paragraph  may result in the  maintenance  of the price of the Common Stock at a
level above that which might otherwise  prevail in the open market.  None of the
transactions  described  in  this  paragraph  is  required,  and,  if  they  are
undertaken, they may be discontinued at any time.


    The  Underwriters  have  informed  the  Company  that they do not  intend to
confirm sales to any account over which they exercise discretionary authority.


    Prior to this Offering, there has been no market for the Common Stock of the
Company.  Accordingly,  the initial  public  offering price for the Common Stock
will be  determined  by  negotiation  between the Company and the  Underwriters.
Among the factors  considered in determining  the initial public  offering price
were the  Company's  record  of  operations,  the  Company's  current  financial
condition, its



                                       45
<PAGE>

future prospects,  the state of the markets for its services,  the experience of
management,  the economics of the industry in general,  the general condition of
the equity securities market and the demand for similar  securities of companies
considered comparable to the Company.


    Robert  Matluck,  Chief  Operating  Officer and a Managing  Director of C.E.
Unterberg,  Towbin,  is expected to be named a director of the Company following
the Offering.



                                 LEGAL MATTERS


    The  validity of the  issuance of the Common  Stock  offered  hereby will be
passed upon for the Company by Rubin Baum Levin  Constant & Friedman,  New York,
New York.  Certain  legal  matters will be passed upon for the  Underwriters  by
Cravath, Swaine & Moore, New York, New York.



                                    EXPERTS


    The consolidated financial statements of the Company as of December 31, 1996
and 1997, and for the years ended December 31, 1995, 1996 and 1997,  included in
this Prospectus and elsewhere in the Registration Statement have been audited by
Arthur  Andersen  LLP,  independent  public  accountants,  as indicated in their
report with  respect  thereto,  and are  included  herein in  reliance  upon the
authority of said firm as experts in giving said reports.



                            ADDITIONAL INFORMATION

    The Company has filed with the Commission a  registration  statement on Form
S-1 (the "Registration Statement") under the Securities Act, with respect to the
shares of  Common  Stock  offered  hereby.  For the  purposes  hereof,  the term
"Registration  Statement" means the original Registration  Statement and any and
all amendments thereto.  This Prospectus does not contain all of the information
set forth in the Registration  Statement and the exhibits and schedules thereto.
For further  information  with  respect to the  Company  and such Common  Stock,
reference is hereby made to such Registration Statement,  which can be inspected
and copied at the public  reference  facilities  maintained by the Commission at
Judiciary Plaza, Room 1024, 450 Fifth Street, N.W., Washington,  D.C. 20549, and
at the Regional Offices of the Commission at Seven World Trade Center, New York,
New York  10048 and  Citicorp  Center,  500 West  Madison  Street,  Suite  1400,
Chicago,  Illinois 60661.  Copies of such material also can be obtained from the
Public Reference Section of the Commission, Washington, D.C. 20549 at prescribed
rates. In addition, the Company is required to file electronic versions of these
documents  with  the  Commission   through  the  Commission's   Electronic  Data
Gathering,  Analysis and Retrieval  (EDGAR) system.  The Commission  maintains a
website at  http://www.sec.gov  that  contains  reports,  proxy and  information
statements and other information  regarding registrants that file electronically
with the Commission.

    Statements  contained in this  Prospectus as to the contents of any contract
or other document to which reference is made are summaries of the material terms
of such  contracts or documents,  and in each instance  reference is made to the
copy of such contract or other document filed as an exhibit to the  Registration
Statement,  each  such  statement  being  qualified  in  all  respects  by  such
reference.

    The  Company  intends  to  furnish  its  stockholders  with  annual  reports
containing  financial  statements  audited by independent  accountants  and with
quarterly reports containing  updated summary financial  information for each of
the first three quarters of each fiscal year.


                                       46
<PAGE>


                 CYBERSHOP INTERNATIONAL, INC. AND SUBSIDIARY
                  INDEX TO CONSOLIDATED FINANCIAL STATEMENTS





<TABLE>
<S>                                                                                      <C>
Report of Independent Public Accountants .............................................   F-2
Consolidated Balance Sheets as of December 31, 1996 and 1997 .........................   F-3
Consolidated Statements of Operations for the Years Ended December 31, 1995, 1996 and
 1997 ................................................................................   F-4
Consolidated Statements of Stockholders' Equity (Deficit) for the Years Ended December
 31, 1995, 1996 and 1997 .............................................................   F-5
Consolidated Statements of Cash Flows for the Years Ended December 31, 1995, 1996 and
 1997 ................................................................................   F-6
Notes to Consolidated Financial Statements ...........................................   F-7
</TABLE>



                                      F-1
<PAGE>

                   REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS


TO CYBERSHOP INTERNATIONAL, INC.:


    We have audited the  accompanying  consolidated  balance sheets of CyberShop
International,  Inc. (a Delaware  Corporation) and subsidiary as of December 31,
1996 and 1997, and the related consolidated statements of operations, changes in
stockholders' equity (deficit) and cash flows for each of the three years in the
period ended December 31, 1997. These consolidated  financial statements are the
responsibility of the Company's management.  Our responsibility is to express an
opinion on these consolidated financial statements based on our audits.


    We conducted  our audits in  accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.


    In our opinion,  the  consolidated  financial  statements  referred to above
present fairly, in all material  respects,  the financial  position of CyberShop
International,  Inc. and  subsidiary  as of December 31, 1996 and 1997,  and the
results of their  operations and their cash flows for each of the three years in
the period  ended  December  31,  1997 in  conformity  with  generally  accepted
accounting principles.

                                          Arthur Andersen LLP

Roseland, New Jersey
January 27, 1998


                                      F-2
<PAGE>

                 CYBERSHOP INTERNATIONAL, INC. AND SUBSIDIARY
                          CONSOLIDATED BALANCE SHEETS



<TABLE>
<CAPTION>
ASSETS                                                                            DECEMBER 31,
- ----------------------------------------------------------------------   -------------------------------
                                                                               1996             1997
                                                                         ---------------   -------------
<S>                                                                      <C>               <C>
Current assets:
 Cash and cash equivalents (Note 2) ..................................    $    509,727      $  787,171
 Accounts receivable, net of allowance for doubtful accounts of
   $10,000 as of December 31, 1996 and 1997 ..........................          39,260          66,163
 Inventories (Note 2) ................................................              --          30,700
                                                                          ------------      ----------
   Total current assets ..............................................         548,987         884,034
Property and equipment, net (Notes 1 and 3) ..........................         116,314         131,768
Other assets .........................................................           4,686         211,108
                                                                          ------------      ----------
   Total assets ......................................................    $    669,987      $1,226,910
                                                                          ============      ==========
 
LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)
- -----------------------------------------------------------------------
Current liabilities:
 Accounts payable ....................................................    $    148,096      $  739,267
 Accrued liabilities .................................................         102,399         324,220
 Deferred revenues ...................................................         147,000         135,000
 Current portion of capital lease obligations (Note 4) ...............           8,147          13,000
                                                                          ------------      ----------
   Total current liabilities .........................................         405,642       1,211,487
Long-term liabilities:
 Deferred rent .......................................................             899           4,899
 Capital lease obligations (Note 4) ..................................          12,049          15,196
                                                                          ------------      ----------
   Total long-term liabilities .......................................          12,948          20,095
                                                                          ------------      ----------
Commitments and contingencies (Note 4)
Stockholders' equity (deficit) (Note 1):
Members capital interest .............................................       1,589,443              --
Preferred stock, $.001 par value, 5,000,000 authorized; 0 shares is-
 sued and outstanding ................................................              --              --
Common stock, $.001, par value, 25,000,000 authorized; 4,000,000
 shares issued and outstanding .......................................              --           4,000
Additional paid-in capital ...........................................              --          (8,672)
Accumulated deficit ..................................................      (1,338,046)             --
                                                                          ------------      ----------
   Total stockholders' equity (deficit) ..............................         251,397          (4,672)
                                                                          ------------      ----------
   Total liabilities and stockholders' equity (deficit) ..............    $    669,987      $1,226,910
                                                                          ============      ==========
 
</TABLE>



The accompanying notes to consolidated financial statements are an integral
                   part of these consolidated balance sheets.


                                      F-3
<PAGE>

                 CYBERSHOP INTERNATIONAL, INC. AND SUBSIDIARY
                     CONSOLIDATED STATEMENTS OF OPERATIONS





   
<TABLE>
<CAPTION>
                                                      YEAR ENDED DECEMBER 31,
                                          -----------------------------------------------
                                               1995            1996             1997
                                          -------------   -------------   ---------------
<S>                                       <C>             <C>             <C>
Revenues (Note 2):
 Product sales ........................    $   18,670      $  272,560      $  1,284,489
 Set up fees ..........................       112,365         232,325           187,058
 Other revenues .......................         8,800           8,500            23,070
                                           ----------      ----------      ------------
   Total revenues .....................       139,835         513,385         1,494,617
Cost of revenues ......................        13,769         155,274           933,187
                                           ----------      ----------      ------------
   Gross profit .......................       126,066         358,111           561,430
Operating expenses ....................       772,744       1,011,257         2,389,773
                                           ----------      ----------      ------------
 Loss from operations .................      (646,678)       (653,146)       (1,828,343)
Other, net ............................         6,022           3,214            22,274
                                           ----------      ----------      ------------
 Net loss .............................    $ (640,656)     $ (649,932)     $ (1,806,069)
                                           ==========      ==========      ============
Pro forma net loss data
 (unaudited) (Notes 2 and 5):
 Net loss .............................    $ (640,656)     $ (649,932)     $ (1,806,069)
 Pro forma income tax benefit .........      (256,262)       (259,973)         (722,428)
                                           ----------      ----------      ------------
 Pro forma net loss ...................    $ (384,394)     $ (389,959)     $ (1,083,641)
                                           ==========      ==========      ============
Pro forma net loss
 per common share (unaudited) (Note 2):
 Basic ................................    $    (0.13)     $    (0.13)     $      (0.29)
                                           ==========      ==========      ============
 Diluted ..............................    $    (0.13)     $    (0.13)     $      (0.29)
                                           ==========      ==========      ============
 
Pro forma weighted average
 common shares outstanding (Note 2):
 Basic ................................     2,872,935       3,096,517         3,780,662
 Diluted ..............................     2,872,935       3,096,517         3,780,662
 
</TABLE>
    

The accompanying notes to consolidated financial statements are an integral
                     part of these consolidated statements.

                                      F-4

<PAGE>


                 CYBERSHOP INTERNATIONAL, INC. AND SUBSIDIARY
     CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY (DEFICIT)




<TABLE>
<CAPTION>
                                                                               MEMBERS      ADDITIONAL
                                                                   COMMON      CAPITAL       PAID-IN     ACCUMULATED
                                                                    STOCK      INTEREST      CAPITAL       DEFICIT
                                                                  -------- --------------- ----------- ---------------
<S>                                                               <C>      <C>             <C>         <C>
Balance as of December 31, 1994 .................................  $   --   $    200,000    $     --    $    (47,458)
 Issuance of members capital interest ...........................      --        389,443          --              --
 Net loss .......................................................      --             --          --        (640,656)
                                                                   ------   ------------    --------    ------------
Balance as of December 31, 1995 .................................      --        589,443          --        (688,114)
 Issuance of members capital interest ...........................      --      1,000,000          --              --
 Net loss .......................................................      --             --          --        (649,932)
                                                                   ------   ------------    --------    ------------
Balance as of December 31, 1996 .................................      --      1,589,443          --      (1,338,046)
 Issuance of members capital interest ...........................      --      1,550,000          --              --
 Net loss .......................................................      --             --          --      (1,806,069)
 Contribution of members capital interest in exchange for the
   issuance of 4,000,000 shares of common stock (Note 1). .......   4,000     (3,139,443)     (8,672)      3,144,115
                                                                   ------   ------------    --------    ------------
Balance as of December 31, 1997 .................................  $4,000   $         --    $ (8,672)   $         --
                                                                   ======   ============    ========    ============
</TABLE>


The accompanying notes to consolidated financial statements are an integral
                     part of these consolidated statements.

                                      F-5
<PAGE>

                 CYBERSHOP INTERNATIONAL, INC. AND SUBSIDIARY
                     CONSOLIDATED STATEMENTS OF CASH FLOWS



<TABLE>
<CAPTION>
                                                                                       YEAR ENDED DECEMBER 31,
                                                                          --------------------------------------------------
                                                                               1995             1996              1997
                                                                          --------------   --------------   ----------------
<S>                                                                       <C>              <C>              <C>
Cash flows from operating activities:
 Net loss .............................................................     $ (640,656)      $ (649,932)      $ (1,806,069)
 
 Adjustments to reconcile net loss to net cash used in operating activ-
  ities:
  Depreciation ........................................................         42,503           55,617             89,000
  Increase (decrease) in cash from changes in:
   Accounts receivable, net ...........................................       (138,209)          98,949            (26,903)
   Inventories ........................................................             --               --            (30,700)
   Other assets .......................................................             --           (4,686)          (206,422)
   Accounts payable ...................................................        122,157           22,532            591,171
   Accrued liabilities ................................................            486          101,913            221,821
   Deferred revenues ..................................................        305,000         (158,000)           (12,000)
   Due to officer .....................................................        (38,815)              --                 --
   Deferred rent ......................................................             --              899              4,000
                                                                            ----------       ----------       ------------
 
     Net cash used in operating activities ............................       (347,534)        (532,708)        (1,176,102)
                                                                            ----------       ----------       ------------
 
Cash flows from investing activities:
 Purchases of property and equipment ..................................        (88,699)         (67,812)           (89,454)
                                                                            ----------       ----------       ------------
Cash flows from financing activities:
 Proceeds from the issuance of members capital interest ...............        389,443        1,000,000          1,550,000
 Proceeds from officer loan ...........................................             --          150,000                 --
 Repayment of officer loan ............................................             --         (150,000)                --
 Payments of capital lease obligations ................................             --             (440)            (7,000)
                                                                            ----------       ----------       ------------
 
     Net cash provided by financing activities ........................        389,443          999,560          1,543,000
                                                                            ----------       ----------       ------------
 
     Net increase (decrease) in cash ..................................        (46,790)         399,040            277,444
 
Cash and cash equivalents, beginning of period ........................        157,477          110,687            509,727
                                                                            ----------       ----------       ------------
Cash and cash equivalents, end of period ..............................     $  110,687       $  509,727       $    787,171
                                                                            ==========       ==========       ============
Supplemental cash flow information:
 Cash paid for interest ...............................................     $       --       $    1,220       $      4,000
                                                                            ==========       ==========       ============
 Assets acquired under capital lease obligations ......................     $       --       $   20,636       $     15,000
                                                                            ==========       ==========       ============
 
</TABLE>


The accompanying notes to consolidated financial statements are an integral
                     part of these consolidated statements.


                                      F-6

<PAGE>

                    CYBERSHOP INTERNATIONAL, INC.
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



(1) DESCRIPTION OF THE BUSINESS:

    CyberShop  L.L.C. was organized under the laws of the State of New Jersey as
an  L.L.C.  in  December  1994 and is a wholly  owned  subsidiary  of  CyberShop
International, Inc. ("the Company") (see Note 7).

    The Company is an online  retailer  that  offers  brand name  products  from
manufacturers  to customers  from the  Company's  web site on the World Wide Web
(the "Web") and from its store that resides on America Online ("AOL").

    Prior to  completion  of the Public  Offering  (See Note 7), the  members of
CyberShop L.L.C.  contributed all of their members capital interests in exchange
for  4,000,000  shares of common stock of the Company.  Both entities were under
common control, which resulted in the transaction being accounted for comparable
to a pooling of  interests.  This  contribution  resulted  in a transfer  of the
balances of members'  capital  interest and accumulated  deficit to common stock
and additional paid in capital at the time of the contribution.

    The Company is  proposing  an initial  public  offering  of up to  2,300,000
shares of Common  Stock.  Prospective  investors  should  consider,  among other
things,  the Company's history of losses,  its limited operating history and its
uncertainty of future  results.  For  additional  information on these and other
factors, see "Risk Factors."


(2) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:


     Use of Estimates in the Preparation of Financial Statements

    The  preparation  of  financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect the  reported  amounts of assets and  liabilities  and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements  and the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. Actual results could differ from those estimates.


     Principles of Consolidation


    The consolidated  financial  statements  include the accounts of the Company
and its wholly  owned  subsidiary.  All  significant  intercompany  accounts and
transactions have been eliminated.



     Revenue Recognition

    The Company has entered  into  contracts  with certain  vendors  whereby the
Company  will be paid a "set  up" fee for each  vendor  product  offered  by the
Company.  The Company  recognizes  the set up fee  revenue  over the term of the
vendor  agreement,  which  usually  ranges  from one to two years.  The  Company
recognizes  revenue on product sales when the goods are shipped to the customer.
Risk of loss passes to the Company upon shipment of products by the vendor,  and
the Company  bears the credit risk with  respect to product  sales.  The Company
records the  estimated  gross profit which will be lost due to current  period's
shipments  being  returned in future periods as a reduction of revenues and cost
of sales in the period of shipment.


     Frequent Buyer Program

    During the fourth quarter of 1997, the Company  implemented a frequent buyer
program.  This  program  allows  customers to earn  savings  certificates  to be
applied towards future purchases. These certificates are awarded based on points
earned from purchases.  The reserve for credits towards future  purchases is not
material as of December 31, 1997.


     Warranty Reserves

    Warranties on products offered by the Company are the  responsibility of the
manufacturers.  Accordingly,  no  warranty  reserve  has  been  recorded  in the
accompanying consolidated financial statements.



                                      F-7
<PAGE>

                         CYBERSHOP INTERNATIONAL, INC.
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
(2) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: - (CONTINUED)


     Cash and Cash Equivalents


    The Company  considers all short-term  marketable  equity  securities with a
maturity of three months or less to be cash equivalents.



     Inventories

    Inventories  are  stated at the  lower of cost  (determined  on a  first-in,
first-out basis) or market.

     Property and Equipment

    Property and equipment are recorded at cost.  Depreciation is computed using
the straight-line method over the assets' estimated useful lives.

     Deferred Offering Costs

    Included in other assets in the accompanying  consolidated balance sheets as
of  December  31,  1997 is  approximately  $196,000  related to  deferred  costs
associated  with the Company's  initial  public  offering (see Note 7). Upon the
completion of the initial pubic  offering,  these costs plus any other  offering
costs, will be reclassified to additional paid-in capital.

     Deferred Revenues

    Deferred revenues as of December 31, 1997 relates to payments from customers
for products not yet shipped and unamortized set up fee revenues.

     Income Taxes

    The  stockholders of CyberShop L.L.C. had elected to be treated as a limited
liability company for both Federal and state income tax purposes for all periods
presented.  The net loss for those  periods  will be included in the  individual
income tax returns of the stockholders (see Note 5).

    The Company uses the asset and  liability  method to calculate  deferred tax
assets and liabilities. Deferred taxes are recognized on the differences between
the  financial  reporting  and income tax basis of assets  and  liability  using
enacted tax rates.

     Long-Lived Assets

    During 1996,  the Company  adopted the  provisions of Statement of Financial
Accounting  Standards  No. 121 ("SFAS 121")  "Accounting  for the  Impairment of
Long-Lived Assets". SFAS 121 requires, among other things, that an entity review
its long-lived  assets and certain related  intangibles for impairment  whenever
events or changes in circumstances indicate that the carrying amount of an asset
may not be fully  recoverable.  As a result of its review,  the Company does not
believe that any impairment currently exists related to its long-lived assets.

     Stock Based Compensation


    The  Financial  Accounting  Standards  Board  has  issued  a  new  standard,
"Accounting for Stock-Based  Compensation"  ("SFAS 123"). SFAS 123 requires that
an entity  account  for  employee  stock  compensation  under a fair  value base
method.  However,  SFAS 123  also  allows  an  entity  to  continue  to  measure
compensation  cost for employee  stock-based  compensation  using the  intrinsic
value based method of accounting  prescribed by APB Opinion No. 25,  "Accounting
for Stock Issued to Employees"  ("Opinion 25"). Entities electing to remain with
the accounting under Opinion 25 are required to make


                                      F-8
<PAGE>

                         CYBERSHOP INTERNATIONAL, INC.
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
(2) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: - (CONTINUED)

pro forma  disclosures of net income and earnings per share as if the fair value
based method of  accounting  under SFAS 123 had been  applied.  The Company will
continue to account for employee  stock-based  compensation under Opinion 25 and
will make the pro forma disclosures required under SFAS 123.

     Pro Forma Net Loss Per Common Share

   
     SFAS 128,  "Earnings  per Share" which is effective  for the period  ending
December 31, 1997,  establishes  new  standards  for  computing  and  presenting
earnings per share (EPS).  The new standard  requires the  presentation of basic
EPS and diluted EPS.  Basic EPS is  calculated by dividing  income  available to
common  shareholders  by the weighted  average  number of shares of common stock
outstanding  during the period.  Diluted EPS is  calculated  by dividing  income
available to common shareholders by the weighted average number of common shares
outstanding adjusted to reflect potentially  dilutive securities.  Pro forma net
loss reflects the tax effect of the Company's operating losses as if it operated
as a C Corporation from its inception (see Note 5).

     In accordance  with SFAS 128, the following  table  reconciles net loss and
share amounts used to calculate pro forma basic and diluted loss per share:
    


   
<TABLE>
<CAPTION>
                                                                    DECEMBER 31,
                                                   ----------------------------------------------
                                                        1995           1996            1997
                                                   -------------- -------------- ----------------
<S>                                                <C>            <C>            <C>
     Numerator:
       Pro forma net loss ........................   $ (384,394)    $ (389,959)    $ (1,083,641)
                                                     ==========     ==========     ============ 
     Denominator:
       Pro forma weighted average number of com-
        mon shares outstanding - Basic and Diluted    2,872,935      3,096,517        3,780,662
                                                     ==========     ==========     ============
     Pro forma net loss per share:
       Basic .....................................   $    (0.13)    $    (0.13)    $      (0.29)
       Diluted ...................................   $    (0.13)    $    (0.13)    $      (0.29)
 
</TABLE>
    

   
     Outstanding  stock  options of 107,443 and 273,634 as of December  31, 1996
and 1997,  respectively, have been excluded from the above  calculations as they
are  antidulitive  for  all  periods  presented.  There  were no  stock  options
outstanding during 1995.
    

(3) PROPERTY AND EQUIPMENT:


<TABLE>
<CAPTION>
                                                        1996            1997
                                                   -------------   -------------
<S>                                                <C>             <C>
       Office equipment and software ...........    $  191,637      $  279,693
       Furniture and fixtures ..................        24,990          41,388
                                                    ----------      ----------
                                                       216,627         321,081
       Less: Accumulated depreciation ..........      (100,313)       (189,313)
                                                    ----------      ----------
                                                    $  116,314      $  131,768
                                                    ==========      ==========
</TABLE>

(4) COMMITMENTS AND CONTINGENCIES:

     Capital Leases

     Included  in property  and  equipment  is certain  office  equipment  under
capital leases which expire through November 2001. Future minimum lease payments
as of December 31, 1997 are as follows-


                                      F-9
<PAGE>

                         CYBERSHOP INTERNATIONAL, INC.
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
(4) COMMITMENTS AND CONTINGENCIES: - (CONTINUED)


<TABLE>
<S>                                                               <C>
       1998 ...................................................    $ 14,344
       1999 ...................................................      14,154
       2000 ...................................................       3,130
       2001 ...................................................       2,478
                                                                   --------
       Total minimum lease payments ...........................      34,106
       Less- Amount representing interest .....................      (5,910)
                                                                   --------
       Present value of future minimum lease payments .........      28,196
       Less- Current portion ..................................      13,000
                                                                   --------
       Long-term portion of capital lease obligations .........    $ 15,196
                                                                   ========
</TABLE>

     Operating Leases

     In September  1996,  the Company began leasing its main office space in New
York under a 10 year operating  lease that expires in August 2006. The following
are the minimum lease payments for the office and other  operating  leases as of
December 31, 1997.



<TABLE>
<S>                           <C>
       1998 ...............    $ 40,248
       1999 ...............      41,561
       2000 ...............      41,692
       2001 ...............      36,932
       2002 ...............      38,409
       Thereafter .........    $154,254
 
</TABLE>

     Rent expense for the years ended December 31, 1995,  1996 and 1997 amounted
to $0, $14,434 and $36,629, respectively.


     Marketing Agreements

     The Company entered into marketing  agreements  with America  Online,  Inc.
("AOL")  pursuant to which AOL will market the products  offered by the Company.
Under the terms of such agreements,  the Company will pay a fee of approximately
$500,000  during  1998.  The  agreements  are  for  15  and  16  month  periods.
Accordingly,   the  Company  has  recognized   expenses  associated  with  these
agreements on a straight-line basis over the life of the agreements.


(5) INCOME TAXES:

     As  described  in Note  2,  CyberShop  L.L.C.  previously  elected  limited
liability  company status under the provisions of the Internal Revenue Code (see
Note 1).

     The following  unaudited pro forma  information has been  determined  based
upon the  provisions  of SFAS No.  109,  "Accounting  for  Income  Taxes".  This
information reflects the income tax benefit that the Company would have incurred
had it operated as a C  Corporation  for Federal and state income taxes from its
inception,  without  contemplating  any  applicable  tax  laws  related  to  the
utilization  of net operating  losses.  Temporary  differences  have been deemed
immaterial.


<TABLE>
<CAPTION>
                                                              YEARS ENDED DECEMBER 31,
                                                  ------------------------------------------------
                                                       1995             1996             1997
                                                  --------------   --------------   --------------
<S>                                               <C>              <C>              <C>
Federal tax benefit at statutory rate .........     $ (217,823)      $ (220,977)      $ (614,064)
State income benefit net of Federal benefit .          (38,439)         (38,996)        (108,364)
                                                    ----------       ----------       ----------
                                                    $ (256,262)      $ (259,973)      $ (722,428)
                                                    ==========       ==========       ==========
</TABLE>

                                      F-10
<PAGE>

                         CYBERSHOP INTERNATIONAL, INC.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED )

(6) STOCK OPTIONS:
     A summary of  nonqualified  stock options  outstanding at December 31, 1996
and 1997 is presented in the table below-


<TABLE>
<CAPTION>
                                                                  WEIGHTED
                                                                  AVERAGE
                                                                  EXERCISE
                                                      SHARES       PRICE
                                                    ----------   ---------
<S>                                                 <C>          <C>
       Outstanding at January 1, 1996 ...........         --       $  --
       Granted ..................................    107,443        1.67
                                                     -------       -----
       Outstanding at December 31, 1996 .........    107,443        1.67
       Granted ..................................    166,191        3.00
                                                     -------       -----
       Outstanding at December 31, 1997 .........    273,634      $ 2.48
                                                     =======      ======
 
</TABLE>

     As of December 31, 1997,  there were 249,674  options  exerciseable  with a
weighted  average  exercise  price of $2.48.  The above  options  which were not
exercisable  at December 31, 1997 vest ratably over a two year period and expire
five years from the date of grant.

     Effective  January 1, 1996, the Company  adopted the provisions of SFAS 123
"Accounting for Stock-Based  Compensation."  As permitted by the statement,  the
Company has elected to continue to account for  stock-based  compensation  using
the  intrinsic  value  method.   Accordingly,  no  compensation  cost  has  been
recognized  for stock  options  granted at or above market  value.  Had the fair
value method of accounting  been applied to the Company's  stock option  grants,
which requires  recognition of compensation cost ratably over the vesting period
of the underlying equity instruments,  the net loss would have been increased by
approximately $8,000 and $19,000 for the years ended December 31, 1996 and 1997,
respectively.  There  would  have  been no  effect on the pro forma net loss per
common share for each of these periods. This pro forma impact takes into account
options  granted since January 1, 1996 and is likely to increase in future years
as additional options are granted and amortized ratably over the vesting period.
The average fair value of options  granted  during the years ended  December 31,
1996 and 1997 was $0.21 and $0.36,  respectively.  The fair value was  estimated
using the  Black-Scholes  option  pricing  model based on the  weighted  average
market  price  of $1.67 in 1996  and  $3.00 in 1997 and the  following  weighted
average assumptions:  risk free interest rate of 6.5%, no volatility, no assumed
dividends and an expected life of two years.  There were no options  granted for
any periods prior to the year ended December 31, 1996.

(7) SUBSEQUENT EVENTS (UNAUDITED):

     Stock Option Plans

     The Company  adopted the 1998 Stock  Option Plan (the "1998  Option  Plan",
subject to stockholders approval). Under the 1998 Option Plan, stock options may
be granted to directors,  executives, other key employees and consultants of the
Company  and its  subsidiary.  The  maximum  number of  shares  of common  stock
reserved for issuance under the 1998 Option Plan is 1,000,000 shares.

     The Company adopted the 1998 Directors'  Stock Option Plan (the "Directors'
Plan", subject to stockholders approval).  Pursuant to the Directors' Plan, each
member of the Board of  Directors  who is not an  employee of the Company who is
elected  or  continues  as a member of the Board of  Directors  is  entitled  to
receive options to purchase 3,000 shares of common stock annually at an exercise
price equal to fair market value on the date of the grant. The maximum number of
shares of common stock reserved for issuance under the Directors' Plan is 70,000
shares.

     Employment Agreements

     In January and February 1998, the Company  entered into one year employment
agreements  with its Vice President,  Chief Financial  Officer and Treasurer and
its Vice President and Chief Information Officer,  respectively.  The agreements
provide  for a base salary of  $140,000  and  $125,000  upon  completion  of the
Offering  referred to below  ($120,000  and $96,000  prior to  completion of the
Offering).


                                      F-11
<PAGE>

                         CYBERSHOP INTERNATIONAL, INC.
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
(7) SUBSEQUENT EVENTS (UNAUDITED): - (CONTINUED)

     Secured Loan

     The Trustees of General  Electric Pension Trust loaned the Company $500,000
at an  interest  rate of 15% per annum.  The loan  matures on the earlier of the
completion of a public offering,  the raising of additonal equity or debt by the
Company or March 31, 1999.  The  proceeds of the loan are being  utilized by the
Company for working capital  purposes.  Jeffrey S. Tauber pledged 172,500 of his
shares  of  Common  Stock as  security  for the  loan.  See  "Use of  Proceeds,"
"Principal Stockholders" and "Certain Transactions."


     Public Offering

     The Company is undertaking a public offering of 2,300,000  shares of common
stock.  The  authorized  stock of the Company is 25,000,000  shares of $.001 par
value common stock and 5,000,000 shares of $.001 par value preferred stock.


                                      F-12

<PAGE>

================================================================================


    NO  PERSON  HAS  BEEN  AUTHORIZED  TO GIVE  ANY  INFORMATION  OR TO MAKE ANY
REPRESENTATIONS  IN CONNECTION  WITH THIS OFFERING OTHER THAN THOSE CONTAINED IN
THIS   PROSPECTUS   AND,  IF  GIVEN  OR  MADE,   SUCH  OTHER   INFORMATION   AND
REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED BY THE COMPANY
OR THE  UNDERWRITERS.  NEITHER THE DELIVERY OF THIS PROSPECTUS NOR ANY SALE MADE
HEREUNDER SHALL, UNDER ANY CIRCUMSTANCES,  CREATE ANY IMPLICATION THAT THERE HAS
BEEN NO CHANGE IN THE AFFAIRS OF THE  COMPANY  SINCE THE DATE HEREOF OR THAT THE
INFORMATION  CONTAINED  HEREIN IS CORRECT AS OF ANY TIME SUBSEQUENT TO ITS DATE.
THIS  PROSPECTUS  DOES NOT CONSTITUTE AN OFFER TO SELL OR A  SOLICITATION  OF AN
OFFER TO BUY ANY  SECURITIES  OTHER THAN THE  REGISTERED  SECURITIES TO WHICH IT
RELATES.  THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL OR A SOLICITATION
OF AN OFFER TO BUY SUCH SECURITIES IN ANY  CIRCUMSTANCES  IN WHICH SUCH OFFER OR
SOLICITATION IS UNLAWFUL.


                     -----------------------------------
                               TABLE OF CONTENTS




<TABLE>
<CAPTION>
                                                      PAGE
                                                   ---------
<S>                                                <C>
Prospectus Summary .............................        3
Risk Factors ...................................        6
Use of Proceeds ................................       15
Dividend Policy ................................       15
Dilution .......................................       16
Capitalization .................................       17
Selected Financial Data ........................       18
Management's Discussion and Analysis of Fi-
   nancial Condition and Results of Opera-
   tions .......................................       19
Business .......................................       22
Management .....................................       34
Certain Transactions ...........................       39
Principal Stockholders .........................       41
Description of Capital Stock ...................       42
Shares Eligible for Future Sale ................       43
Underwriting ...................................       44
Legal Matters ..................................       46
Experts ........................................       46
Additional Information .........................       46
Index to Consolidated Financial Statements......      F-1
</TABLE>



                     -----------------------------------

    UNTIL           , 1998, ALL DEALERS EFFECTING TRANSACTIONS IN THE REGISTERED
SECURITIES,  WHETHER OR NOT PARTICIPATING IN THIS DISTRIBUTION,  MAY BE REQUIRED
TO DELIVER A  PROSPECTUS.  THIS IS IN ADDITION TO THE  OBLIGATION  OF DEALERS TO
DELIVER A  PROSPECTUS  WHEN  ACTING AS  UNDERWRITERS  AND WITH  RESPECT TO THEIR
UNSOLD ALLOTMENTS OR SUBSCRIPTIONS.


================================================================================


<PAGE>


================================================================================


                               2,300,000 SHARES


[GRAPHIC OMITTED]

                                        
                         CYBERSHOP INTERNATIONAL, INC.


                                 COMMON STOCK

                      -----------------------------------
                                   PROSPECTUS

                     -----------------------------------

                             C.E. UNTERBERG, TOWBIN


                             FAHNESTOCK & CO. INC.

 
                                          , 1998



================================================================================
<PAGE>
                                    PART II

                    INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 13. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION

     The  following  is an itemized  statement of the  estimated  amounts of all
expenses  payable by the Registrant in connection  with the  registration of the
Common Stock offered hereby, other than underwriting discounts and commissions:

   
     Securities and Exchange Commission filing fee ..............    $  6,141
     Nasdaq SmallCap Market listing fee .........................    $ 10,000
     NASD filing fee ............................................    $  2,600
     Blue Sky fees and expenses (including attorneys' fees) .....    $ 20,000
     Accounting fees and expenses ...............................    $125,000
     Legal fees and expenses ....................................    $225,000
     Printing and engraving expenses ............................    $100,000
     Transfer agent and registrar fees ..........................    $  4,000
     Miscellaneous ..............................................    $ 41,259
                                                                     --------
     Total ......................................................    $534,000
                                                                     ========
    

- ----------
* To be filed by amendment.



ITEM 14. INDEMNIFICATION OF DIRECTORS AND OFFICERS

     (a) The Certificate of  Incorporation  of the Registrant  provides for, and
the By-Laws of the Registrant require,  indemnification of directors,  officers,
employees and agents to the full extent permitted by law.

     (b) Pursuant to the  provisions of Section 145 of the Delaware  GCL,  every
Delaware  corporation  has the power to indemnify any person who was or is or is
threatened to be made a party to any  threatened,  pending or completed  action,
suit or proceeding,  whether civil,  criminal,  administrative  or investigative
(other  than an action by or in the right of the  corporation)  by reason of the
fact that such  person is or was a director,  officer,  employee or agent of the
corporation,  or is or was  serving  at the  request  of  the  corporation  as a
director, officer, employee or agent of another corporation,  partnership, joint
venture,  trust or other  enterprise,  against  expenses  (including  attorneys'
fees),  judgments,  fines and amounts paid in settlement actually and reasonably
incurred by such person in connection with such action, suit or proceeding.  The
power to  indemnify  applies  only if such  person  acted in good faith and in a
manner  such  person  reasonably  believed  to be in or not  opposed to the best
interests  of the  corporation  and,  with  respect  to any  criminal  action or
proceeding,  had no  reasonable  cause to believe  that his or her  conduct  was
unlawful.

     The power to indemnify applies to actions brought by or in the right of the
corporation  as well,  but only to the extent of defense or settlement  expenses
and not to any satisfaction of a judgment or settlement of the claim itself, and
with the further  limitation  that in such actions no  indemnification  shall be
made in the event of any  adjudication  of negligence  or misconduct  unless the
court,  in its  discretion,  believes  that in  light  of all the  circumstances
indemnification should apply. Such indemnification is not exclusive of any other
rights to which those indemnified may be entitled under any by-laws,  agreement,
vote of stockholders or otherwise.

     (c)  Section  102(b)(7)  of the  Delaware  GCL  currently  provides  that a
director's  liability  for  breach of  fiduciary  duty to a  corporation  may be
eliminated  except for  liability (i) for any breach of the  director's  duty of
loyalty to the corporation or its  stockholders,  (ii) for acts or omissions not
in good faith or


                                      II-1
<PAGE>

which involve intentional  misconduct or a knowing violation of law, (iii) under
Section 174 of the  Delaware  GCL,  for  unlawful  dividends  or unlawful  stock
repurchases or redemptions, and (iv) for any transaction from which the director
derives an improper personal benefit.

     (d) See the  Underwriting  Agreement  (the  form of  which is  included  as
Exhibit  1.1 to  this  Registration  Statement)  for  provisions  regarding  the
indemnification under certain circumstances of the Registrant, its directors and
certain of its officers by the Underwriters.

     (e)  See  the  Form  of  Indemnification  Agreement  (to  be  entered  into
simultaneously  with the completion of this offering  between the Registrant and
each of its directors and officers and which is included as Exhibit 10.4 to this
Registration  Statement)  for  provisions  regarding the  indemnification  under
certain circumstances of the directors and executive officers of the Registrant.


ITEM 15. RECENT SALES OF UNREGISTERED SECURITIES

     The securities issued in the transactions  described below were offered and
sold in reliance upon the exemption from registration  under Section 4(2) of the
Securities  Act,  relating to transactions by an issuer not involving any public
offering. The factors that assured the availability of the exemption provided by
Section 4(2) of the Securities Act included the  sophistication  of the offerees
and the  purchasers,  their  access to  material  information,  the  disclosures
actually made to them by the Company and the absence of any general solicitation
or advertising.

     In November 1994, CyberShop, L.L.C. issued 1,702,407 shares of Common Stock
to Jeffrey Tauber and Jane Tauber, for the aggregate offering price of $200,000.

     In January 1995, CyberShop,  L.L.C. issued 1,044,848 shares of Common Stock
to Jeffrey Tauber and Jane Tauber for the aggregate offering price of $139,442.


     In February 1995,  CyberShop,  L.L.C. issued 179,169 shares of Common Stock
to Donald Weiss for the aggregate offering price of $150,000.

     In December 1995, CyberShop, L.L.C. issued 59,723 shares of Common Stock
to Genesis Direct, L.L.C. for the aggregate offering price of $100,000.

     In October 1996, CyberShop, L.L.C. issued 497,347 shares of Common Stock to
Trustees of GE Pension Trust,  Porridge  Partners II, Gerald A. Poch and Leonard
Fassler for the aggregate offering price of $1,000,000.

     In June 1997,  CyberShop,  L.L.C.  issued 516,506 shares of Common Stock to
Jeffrey Tauber, Big Wave N.V., Cairnton Partnership, Jane Tauber, Trustees of GE
Pension  Trust,  Gerald A. Poch and Leonard  Fassler for the aggregate  offering
price of $1,550,000.


ITEM 16. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(a) Exhibits

   
1.1   Form of Underwriting  Agreement.**

3.1   Certificate of Incorporation of the Registrant.**

3.2   Amended and Restated By-Laws of the Registrant.*

4.1   Specimen of Certificate for Common Stock.**

5.1   Opinion of Rubin Baum Levin Constant & Friedman.**

10.1  Third  Amended and  Restated  Operating  Agreement  of  CyberShop,  L.L.C.
      effective as of October 10, 1997.**

10.2  Lease  Agreement dated August 19, 1996 between the Company and Andim LTD.,
      c/o RVP Management Corp.**

10.3  Contribution  Agreement  between the Company and the members of CyberShop,
      L.L.C. dated March 18, 1998*

10.4  Form of Officer and Director Indemnification Agreement.**

10.5  1998 Stock Option Plan of the Company.**
    

                                      II-2
<PAGE>
   
10.6  1998 Directors' Stock Option Plan.**

10.7  Registration  Rights Agreement dated as of October 18, 1996, amended as of
      June 3, 1997,  among the  Company,  Trustees of General  Electric  Pension
      Trust, Leonard J. Fassler, Gerald A. Poch and Porridge Partners II.**

10.8  Interactive  Marketing  Agreement  dated as of July 30,  1996  between the
      Company and America Online, Inc.#

10.9  Form of Warrant Agreement between the Company and C.E.  Unterberg,  Towbin
      and Fahnestock & Co. Inc.,  including  Form of Warrant  Certificate of the
      Company.**

10.10 Promissory Note, dated March 19, 1998, from the Company to The Trustees of
      General Electric Pension Trust.*

10.11 Employment Agreement, dated January 21, 1998, between the Company and Gary
      S. Finkel.**

10.12 Employment  Agreement,  dated  February  2, 1998,  between the Company and
      Francis O'Connor.**

10.13 Forms of Manufacturer's Agreements.**

10.14 Pledge  Agreement,  dated March 19, 1998,  between The Trustees of General
      Electric Pension Trust, Jeffrey S. Tauber and the Company.*

21.1  Subsidiaries of the Registrant.**

23.1  Consent of Arthur Andersen LLP.*

23.3  Consent  of Rubin Baum Levin  Constant  & Friedman  (contained  in Exhibit
      5.1).** 

24.1  Power of Attorney  (contained  on the signature  page to the  Registration
      Statement).**

27.1  Financial Data Schedule.**

99.1  Consent of Robert Matluck.**

    
- ----------
   
  * Filed herewith.

 ** Previously filed.

  # Previously  filed in redacted  form  subject to a request  for  confidential
    treatment  pursuant  to Rule  406  under  the  Securities  Act  being  filed
    concurrently with this Registration Statement. The portions of the Agreement
    which have been omitted have been filed with the Commission.
    
     (b) Financial Statement Schedules

       Schedule II -- Valuation and Qualifying Accounts

ITEM 17. UNDERTAKINGS

     The   undersigned   Registrant   hereby   undertakes   to  provide  to  the
Underwriters,   at  the  closing   specified  in  the  underwriting   agreement,
certificates in such  denominations  and registered in such names as required by
the Underwriters to permit prompt delivery to each purchaser.

     Insofar as indemnification for liabilities arising under the Securities Act
of 1933,  as amended  (the "Act") may be permitted  to  directors,  officers and
controlling persons of the Registrant pursuant to the foregoing  provisions,  or
otherwise, the Registrant has been advised that in the opinion of the Securities
and  Exchange  Commission  such  indemnification  is  against  public  policy as
expressed in the Act and is, therefore, unenforceable. In the event that a claim
for  indemnification  against  such  liabilities  (other than the payment by the
Registrant of expenses  incurred or paid by a director,  officer or  controlling
person of the  Registrant  in the  successful  defense  of any  action,  suit or
proceeding)  is  asserted by such  director,  officer or  controlling  person in
connection with the securities being registered,  the Registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit  to a  court  of  appropriate  jurisdiction  the  question  whether  such
indemnification  by it is against public policy as expressed in the Act and will
be governed by the final adjudication of such issue.


                                      II-3
<PAGE>

   The undersigned Registrant hereby undertakes that:

       (1) For  purposes  of  determining  any  liability  under  the  Act,  the
   information  omitted  from  the  form  of  prospectus  filed  as part of this
   registration  statement in reliance upon Rule 430A and contained in a form of
   prospectus  filed by the  Registrant  pursuant  to Rule  424(b)(1)  or (4) or
   497(h)  under  the Act  shall  be  deemed  to be  part  of this  registration
   statement as of the time it was declared effective.

       (2) For the purpose of  determining  any  liability  under the Act,  each
   post-effective  amendment that contains a form of prospectus  shall be deemed
   to be a  new  registration  statement  relating  to  the  securities  offered
   therein,  and the offering of such securities at that time shall be deemed to
   be the initial bona fide offering thereof.


                                      II-4


<PAGE>

                                  SIGNATURES


   
     Pursuant to the requirements of the Securities Act of 1933, the Registrant
has duly caused this Amendment No. 2 to the Registration Statement to be signed
on its behalf  by the undersigned, thereunto  duly  authorized, in New York, New
York, on March 19, 1998.
    



                                        CYBERSHOP INTERNATIONAL, INC.


                                        By: /s/ Jeffrey S. Tauber
                                           ------------------------------------
    

                                           Jeffrey S.  Tauber,  Chairman  of the
                                           Board, Chief  Executive  Officer  and
                                           President

   
     Pursuant to the  requirements of the Securities Act of 1933, this Amendment
No. 2 to the Registration  Statement has been signed by the following persons in
the capacities indicated on the 19th day of March, 1998.
    





<TABLE>
<CAPTION>
         SIGNATURE                             TITLE                          DATE
- --------------------------   ----------------------------------------   ---------------
<S>                          <C>                                        <C>
   
   /s/ Jeffrey S. Tauber     Chairman of the Board, Chief Executive     March 19, 1998
- -----------------------      Officer and Director (Principal
       Jeffrey S. Tauber     Executive Officer)

     /s/ Gary S. Finkel      Vice President, Chief Financial            March 19, 1998
- -----------------------      Officer and Treasurer
        Gary S. Finkel       (Principal Accounting Officer
                             and Principal Financial
                             Officer)
                             
    /s/ Michael Kempner      Director                                   March 19, 1998
- -----------------------
        Michael Kempner

      /s/ Warren Struhl      Director                                   March 19, 1998
- -----------------------
          Warren Struhl
    
 
</TABLE>


                                      II-5
<PAGE>

                   REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS


To CyberShop International, Inc.:


     We have audited in accordance with generally  accepted auditing  standards,
the  1995,  1996  and  1997  consolidated   financial  statements  of  CyberShop
International,  Inc.  and  subsidiary  included  on  pages  F-3 and F-11 of this
registration  statement  and have issued our report  thereon  dated  January 27,
1998.  Our audit was made for the  purpose  of  forming  an opinion on the basic
consolidated  financial statements taken as a whole. The schedule listed in Item
16(b) of this  registration  statement is the  responsibility  of the  Company's
management  and is presented for purposes of complying  with the  Securities and
Exchange Commission's rules and is not part of the basic financial statements as
of  December  31,  1996 and 1997 and for each of the three  years in the  period
ended  December  31,  1997 and in our  opinion,  fairly  states in all  material
respects the financial  data required to be set forth therein in relation to the
basic consolidated financial statements taken as a whole.

                                          Arthur Andersen LLP

Roseland, New Jersey
January 27, 1998


                                      II-6
<PAGE>

                                                                     SCHEDULE II


                       VALUATION AND QUALIFYING ACCOUNTS
                        ALLOWANCE FOR DOUBTFUL ACCOUNTS



<TABLE>
<CAPTION>
                                                   BALANCE AT     CHARGED TO
                                                    BEGINNING     COSTS AND                    BALANCE AT
                                                     OF YEAR       EXPENSES     DEDUCTIONS     END OF YEAR
                                                  ------------   -----------   ------------   ------------
<S>                                               <C>            <C>           <C>            <C>
For the year ending December 31, 1995 .........      $     0       $10,000      $       0        $10,000
For the year ending December 31, 1996 .........      $10,000       $32,725      $ (32,725)       $10,000
For the year ending December 31, 1997 .........      $10,000       $10,600      $ (10,600)       $10,000
</TABLE>


                                      II-7
<PAGE>

                                 EXHIBIT INDEX

<TABLE>
<CAPTION>
                                                                                   SEQUENTIAL
EXHIBIT                                                                               PAGE
 NUMBER                   DESCRIPTION                                                NUMBER
- ------ -------------------------------------------------------------------------   -----------
   
<S>   <C>                                                                          <C>
1.1   Form of Underwriting  Agreement.** 

3.1   Certificate of Incorporation of the Registrant.**

3.2   Amended and Restated By-Laws of the Registrant.*

4.1   Specimen of Certificate for Common Stock.**

5.1   Opinion of Rubin Baum Levin Constant & Friedman.**

10.1  Third  Amended and  Restated  Operating  Agreement  of  CyberShop,  L.L.C.
      effective as of October 10, 1997.**

10.2  Lease  Agreement dated August 19, 1996 between the Company and Andim LTD.,
      c/o RVP Management Corp.**

10.3  Contribution  Agreement  between the Company and the members of CyberShop,
      L.L.C. dated March 18, 1998*

10.4  Form of Officer and Director Indemnification Agreement.**

10.5  1998 Stock Option Plan of the Company.**

10.6  1998 Directors' Stock Option Plan.**

10.7  Registration  Rights Agreement dated as of October 18, 1996, amended as of
      June 3, 1997,  among the  Company,  Trustees of General  Electric  Pension
      Trust, Leonard J. Fassler, Gerald A. Poch and Porridge Partners II.**

10.8  Interactive  Marketing  Agreement  dated as of July 30,  1996  between the
      Company and America Online, Inc.#

10.9  Form of Warrant Agreement between the Company and C.E.  Unterberg,  Towbin
      and Fahnestock & Co. Inc.,  including  Form of Warrant  Certificate of the
      Company.**

10.10 Promissory Note, dated March 19, 1998, from the Company to The Trustees of
      General Electric Pension Trust.*

10.11 Employment Agreement, dated January 21, 1998, between the Company and Gary
      S. Finkel.**

10.12 Employment  Agreement,  dated  February  2, 1998,  between the Company and
      Francis O'Connor.**

10.13 Forms of Manufacturer's Agreements.**

10.14 Pledge  Agreement,  dated March 19, 1998,  between The Trustees of General
      Electric Pension Trust, Jeffrey S. Tauber and the Company.*

21.1  Subsidiaries of the Registrant.**

23.1  Consent of Arthur Andersen LLP.*

23.3  Consent  of Rubin Baum Levin  Constant  & Friedman  (contained  in Exhibit
      5.1).**

24.1  Power of Attorney  (contained  on the signature  page to the  Registration
      Statement).**

27.1  Financial Data Schedule.**

99.1  Consent of Robert Matluck.**
</TABLE>
- ----------
  * Filed herewith.

 ** Previously filed.

  # Previously  filed in redacted  form  subject to a request  for  confidential
    treatment  pursuant  to Rule  406  under  the  Securities  Act  being  filed
    concurrently with this Registration Statement. The portions of the Agreement
    which have been omitted have been filed with the Commission.
          


                                                                     Exhibit 3.2


                              AMENDED AND RESTATED

                                     BY-LAWS

                                       OF

                          CYBERSHOP INTERNATIONAL, INC.

                             A Delaware corporation

                                 March 18, 1998

                                    ARTICLE I

                                     OFFICES

                  SECTION 1.  Registered  Office.  The registered  office of the
Corporation  within the State of Delaware  shall be located at United  Corporate
Services, Inc., 15 East North Street, in the City of Dover, County of Kent.

                  SECTION 2. Other  Offices.  The  Corporation  may also have an
office or  offices  other than said  registered  office at such place or places,
either within or without the State of Delaware,  as the Board of Directors shall
from time to time determine or the business of the Corporation may require.


                                   ARTICLE II

                            MEETINGS OF STOCKHOLDERS

                  SECTION 1. Place of Meetings. All meetings of the stockholders
for the election of directors or for any other purpose shall be held at any such
place,  either  within or without the State of Delaware,  as shall be designated
from time to time by the Board of Directors  and stated in the notice of meeting
or in a duly executed waiver thereof.

                  SECTION 2. Annual Meeting.  The annual meeting of stockholders
shall be held at such date and time as shall be designated  from time to time by
the Board of Directors and stated in the notice of meeting or in a duly executed
waiver  thereof.  At such annual  meeting,  the  stockholders  shall elect, by a
plurality  vote, a Board of Directors and shall  transact such other business as
may properly be brought before the meeting.

                  SECTION 3. Special Meetings.  Special meetings of stockholders
may be called  at any time by the Board of  Directors,  by the  Chairman  of the
Board or by written request signed by at least two-thirds of the stockholders of
the Corporation.

                                       -1-

<PAGE>

                  SECTION 4. Notice of Meetings.  Except as otherwise  expressly
required  by  statute,  written  notice of each  annual and  special  meeting of
stockholders  stating the place, date and hour of the meeting,  and, in the case
of a special meeting,  the purpose or purposes for which such meeting is called,
shall be given to each  stockholder of record entitled to vote thereat not fewer
than ten (10) nor more than  sixty  (60) days  before  the date of the  meeting.
Business  transacted at any special meeting of stockholders  shall be limited to
the purpose or purposes stated in the notice.  Notice shall be given  personally
or by mail  and,  if by  mail,  shall  be sent in a  postage  prepaid  envelope,
addressed to each stockholder at such stockholder's address as it appears on the
records of the  Corporation.  Notice by mail  shall be deemed  given at the time
when the same shall be deposited in the United  States  mail,  postage  prepaid.
Notice  of any  meeting  shall not be  required  to be given to any  person  who
attends such meeting,  except when such person  attends the meeting in person or
by proxy for the express purpose of objecting,  at the beginning of the meeting,
to the transaction of any business because the meeting is not lawfully called or
convened,  or who,  either  before or after the  meeting,  shall submit a signed
written  waiver of notice,  in person or by proxy.  Neither  the  business to be
transacted at, nor the purpose of, an annual or special  meeting of stockholders
need be specified in any written waiver of notice.

                  SECTION 5. List of Stockholders. The officer who has charge of
the stock ledger of the  Corporation  shall  prepare and make, at least ten (10)
days before each meeting of  stockholders,  a complete list of the  stockholders
entitled to vote at the meeting, arranged in alphabetical order, and showing the
address of and the number of shares  registered in the name of each stockholder.
Such list shall be open to the examination of any  stockholder,  for any purpose
germane to the meeting, during ordinary business hours, for a period of at least
ten (10) days prior to the meeting,  either at a place within the city where the
meeting is to be held,  which place shall be specified in the notice of meeting,
or, if not  specified,  at the place where the  meeting is to be held.  The list
shall be produced and kept at the time and place of the meeting during the whole
time thereof, and may be inspected by any stockholder who is present.

                  SECTION 6. Quorum, Adjournments.  The holders of a majority of
the capital stock issued and outstanding  and entitled to vote thereat,  present
in person or represented by proxy,  shall constitute a quorum at all meetings of
the stockholders for the transaction of business except as otherwise provided by
statute or by the Certificate of Incorporation.  If, however,  such quorum shall
not  be  present  or  represented  at  any  meeting  of  the  stockholders,  the
stockholders  entitled  to vote  thereat,  present in person or  represented  by
proxy, shall have power to adjourn the meeting from time to time, until a quorum
shall be present or represented.  When a meeting is adjourned to another time or
place,  notice need not be given of the adjourned  meeting if the time and place
thereof are announced at the meeting at which  adjournment is taken. At any such
adjourned  meeting  at  which a quorum  shall be  present  or  represented,  any
business  may be  transacted  which might have been  transacted  at the original
meeting.  If the  adjournment  is for more  than  thirty  days,  or if after the
adjournment a new record date is fixed

                                       -2-

<PAGE>

for the adjourned  meeting,  a notice of the adjourned meeting shall be given to
each stockholder of record entitled to vote at the meeting.

                  SECTION 7. Organization. At each meeting of stockholders,  the
Chairman of the Board, if one shall have been elected, or, in his or her absence
or if one shall not have been elected,  the President,  shall act as chairman of
the meeting.  The  Secretary  or, in his or her absence or inability to act, the
person whom the chairman of the meeting shall appoint  secretary of the meeting,
shall act as secretary of the meeting and keep the minutes thereof.

                  SECTION 8. Order of  Business.  The order of  business  at all
meetings  of the  stockholders  shall be as  determined  by the  chairman of the
meeting.

                  SECTION 9. Voting. Except as otherwise provided by statute, by
the Certificate of Incorporation or by any agreement to the contrary between the
Corporation and all its stockholders, each stockholder of the Corporation having
the right to vote shall be  entitled  to one vote in person or by proxy for each
share of the capital stock having voting power held by such stockholder.  When a
quorum is present at any meeting,  directors  shall be elected by a plurality of
the votes of the shares present in person or represented by proxy at the meeting
and entitled to vote on the election of directors. In all matters other than the
election of directors, the affirmative vote of the majority of shares present in
person or  represented by proxy and entitled to vote on the subject matter shall
be the act of the stockholders  except where the General  Corporation Law of the
State  of  Delaware,  the  Corporation's  Certificate  of  Incorporation  or any
agreement  between  the  Corporation  and  all  its  stockholders  prescribes  a
different  percentage of votes and/or a different  exercise of voting power.  In
the election of directors, voting need not be by written ballot. Unless required
by statute,  or determined  by the chairman of the meeting to be advisable,  the
vote on any question need not be by written  ballot.  On a vote by ballot,  each
ballot shall be signed by the  stockholder  voting,  or by his or her proxy,  if
there be such proxy, and shall state the number of shares voted.

                  Section 10. Proxy Representation. Each stockholder entitled to
vote at any  meeting  of  stockholders  or to  express  consent  or  dissent  to
corporate  action in writing  without a meeting may authorize  another person or
persons  to act for  him by a proxy  signed  by such  stockholder  or his or her
attorney-in-fact,  but no proxy  shall be voted  after  three (3) years from its
date,  unless the proxy  provides for a longer  period.  Any such proxy shall be
delivered to the secretary of the meeting at or prior to the time  designated in
the order of business for so delivering such proxies.

                  SECTION  11.  Inspectors.  The Board of  Directors  shall,  in
advance of any meeting of stockholders, appoint one or more inspectors to act at
such meeting or any adjournment  thereof and make a written report thereof.  The
Board of Directors may designate one or more persons as alternate  inspectors to
replace any  inspector who fails to act. If no inspector or alternate is able to
act at a meeting of  stockholders,  the person  presiding  at the meeting  shall
appoint one or more inspectors to act at the meeting. Each inspector, before

                                       -3-
<PAGE>
entering  upon the  discharge of his or her duties,  shall take and sign an oath
faithfully  to execute  the duties of  inspector  with strict  impartiality  and
according to the best of his or her ability. The inspectors shall: ascertain the
number of shares outstanding and the voting power of each;  determine the shares
represented  at a meeting and the  validity of proxies  and  ballots;  count all
votes and ballots; determine and retain for a reasonable period of time a record
of  the  disposition  of  any  challenges  made  to  any  determination  by  the
inspectors;  and certify their determination of the number of shares represented
at the meeting,  and their count of all votes and ballots.  The  inspectors  may
appoint or retain  other  persons or  entities to assist the  inspectors  in the
performance of the duties of inspectors.  On request of the person  presiding at
the meeting,  the  inspectors  shall make a report in writing of any  challenge,
request or matter determined by them and shall execute a certificate of any fact
found by them. No director or candidate for the office of director  shall act as
an inspector of an election of directors. Inspectors need not be stockholders.

                  SECTION  12.   Action  by  Consent.   Whenever   the  vote  of
stockholders at a meeting thereof is required or permitted to be taken for or in
connection  with any  corporate  action,  by any  provision  of  statute  or any
provision of the Certificate of Incorporation  or of these By-laws,  the meeting
and vote of  stockholders  may be dispensed  with,  and the action taken without
such  meeting  and vote,  if a consent in writing,  setting  forth the action so
taken,  shall be signed by the holders of outstanding stock having not less than
the minimum  number of votes that would be  necessary  to authorize or take such
action at a meeting at which all shares of stock of the Corporation  entitled to
vote thereon were present and voted,  and shall be delivered to the  Corporation
by delivery to its  registered  office in the State of Delaware,  its  principal
place of business or to an officer or agent of the Corporation having custody of
the book in which proceedings of meetings of stockholders are recorded. Delivery
made to the Corporation's  registered office shall be by hand or by certified or
registered mail, return receipt requested.

                                   ARTICLE III

                               BOARD OF DIRECTORS

                  SECTION 1.  General  Powers.  The  business and affairs of the
Corporation  shall  be  managed  by or  under  the  direction  of the  Board  of
Directors.  The Board of Directors may exercise all such authority and powers of
the  Corporation and do all such lawful acts and things as are not by statute or
the Certificate of Incorporation directed or required to be exercised or done by
the stockholders.

                  SECTION  2.  Number,  Qualifications,  Election  and  Term  of
Office.  The number of  directors  constituting  the initial  Board of Directors
shall be as determined in the resolutions of the Incorporator of the Corporation
electing the initial Board of Directors. Thereafter, the number of directors may
be fixed, from time to time, by the affirmative vote of a majority of the entire
Board of  Directors or by action of the  stockholders  of the  Corporation.  Any
decrease in the number of  directors  shall be effective at the time of the next
succeeding annual meeting of

                                       -4-

<PAGE>
stockholders unless there shall be vacancies in the Board of Directors, in which
case such decrease may become effective at any time prior to the next succeeding
annual meeting to the extent of the number of such vacancies. Directors need not
be stockholders  of the  Corporation.  Except as otherwise  provided by statute,
these By-laws or any agreement to the contrary  between the  Corporation and all
its  stockholders,  the  directors  (other than members of the initial  Board of
Directors) shall be elected at the annual meeting of stockholders. Each director
shall  hold  office  until his or her  successor  shall  have been  elected  and
qualified, or until his or her death, or until he or she shall have resigned, or
have been removed, as hereinafter provided in these By-laws.

                  SECTION  3.  Place  of  Meetings.  Meetings  of the  Board  of
Directors shall be held at such place or places,  within or without the State of
Delaware,  as the Board of Directors may from time to time determine or as shall
be specified in the notice of any such meeting.

                  SECTION 4. Annual  Meeting.  The Board of Directors shall meet
for the purpose of organization, the election of officers and the transaction of
other   business,   as  soon  as  practicable   after  each  annual  meeting  of
stockholders,  on the same day and at the same place where such  annual  meeting
shall be held.  Notice  of such  meeting  need not be given.  In the event  such
annual  meeting is not so held, the annual meeting of the Board of Directors may
be held at such other time or place as shall be  specified  in a notice  thereof
given as hereinafter provided in Section 7 of this ARTICLE III.

                  SECTION 5. Regular Meetings.  Regular meetings of the Board of
Directors  shall be held each fiscal year at such time and place as the majority
of the Board of Directors may from time to time designate. If any day designated
for a regular meeting shall be a legal holiday at the place where the meeting is
to be held,  then the meeting which would otherwise be held on that day shall be
held at the same hour on the next  succeeding  business  day.  Notice of regular
meetings  of the  Board  of  Directors  need not be given  except  as  otherwise
required by statute or these By-laws.

                  SECTION 6. Special Meetings.  Special meetings of the Board of
Directors  may be called by the  Chairman  of the Board,  if one shall have been
elected, or by two or more Directors of the corporation or by the President.

                  SECTION 7. Notice of Meetings.  Notice of each special meeting
of the Board of  Directors  (and of each  regular  meeting  for which  notice is
required)  shall be given  by the  Secretary  as  hereinafter  provided  in this
Section  7, in which  notice  shall be stated  the  place,  date and hour of the
meeting.  Except as otherwise  required by these  By-laws,  such notice need not
state the purposes of such meeting. Notice of each such meeting shall be mailed,
postage prepaid, to each director, addressed to such director at such director's
residence  or usual place of  business,  by first class mail,  at least two days
before the day on which such meeting is to be held,  or shall be sent  addressed
to him at such place by  telegraph,  cable,  telex,  telecopier or other similar
means,  or be  delivered  to him  personally  or be given to him by telephone or
other similar means,  at least  twenty-four  hours before the time at which such
meeting is to be held.

                                      -5-

<PAGE>
Notice of any such meeting  need not be given to any director who shall,  either
before  or after  the  meeting,  submit a signed  waiver  of notice or who shall
attend such meeting,  except when he or she shall attend for the express purpose
of  objecting,  at the  beginning  of the  meeting,  to the  transaction  of any
business because the meeting is not lawfully called or convened.

                  SECTION 8.  Quorum and  Manner of  Acting.  A majority  of the
total  number of directors  shall  constitute  a quorum for the  transaction  of
business at any meeting of the Board of Directors. Except as otherwise expressly
required by statute,  the  Certificate  of  Incorporation,  these By-laws or any
agreement to the contrary between the Corporation and all its stockholders,  the
act of the majority of the  directors  present at a meeting at which a quorum is
present shall be the act of the Board of  Directors.  In the absence of a quorum
at any meeting of the Board of Directors,  a majority of the  directors  present
thereat may adjourn such  meeting to another time and place.  Notice of the time
and  place of any such  adjourned  meeting  shall be given to all the  directors
unless  such  time  and  place  were  announced  at the  meeting  at  which  the
adjournment  was  taken,  in which case such  notice  shall only be given to the
directors  who were not present  thereat.  At any  adjourned  meeting at which a
quorum  is  present,  any  business  may be  transacted  which  might  have been
transacted at the meeting as originally  called. The directors shall act only as
a Board and the individual directors shall have no power as such.

                  SECTION  9.  Organization.  At each  meeting  of the  Board of
Directors, the Chairman of the Board, if one shall have been elected, or, in the
absence of the Chairman of the Board or if one shall not have been elected,  the
President (or, in his or her absence,  another  director chosen by a majority of
the directors present) shall act as chairman of the meeting and preside thereat.
The Secretary or, in his or her absence, any person appointed by the chairman of
the meeting shall act as secretary of the meeting and keep the minutes thereof.

                  SECTION 10. Resignations.  Any director of the Corporation may
resign at any time by giving  written  notice of his or her  resignation  to the
Corporation.  Any such  resignation  shall  take  effect  at the time  specified
therein or, if the time when it shall  become  effective  shall not be specified
therein,  immediately upon its receipt.  Unless otherwise specified therein, the
acceptance of such resignation shall not be necessary to make it effective.

                  SECTION 11. Vacancies.  Except as may otherwise be required by
law and  subject  to the terms of any  agreement  to the  contrary  between  the
Corporation  and all its  stockholders,  any vacancy in the Board of  Directors,
whether  arising from death,  resignation,  removal or any other cause,  and any
newly created directorship  resulting from any increase in the authorized number
of directors of the Corporation,  may be filled by the vote of a majority of the
Directors  then in office,  though less than a quorum,  or by the sole remaining
director  or by the  stockholders  at the next  annual  meeting  thereof or at a
special meeting thereof. Each director so elected shall hold office until his or
her successor shall have been elected and qualified.

                                       -6-

<PAGE>
                  SECTION 12. Removal of Directors.  Subject to the terms of any
agreement to the contrary between the Corporation and all its stockholders,  any
director  may be removed,  either  with or without  cause,  at any time,  by the
holders of a majority of the voting power of the issued and outstanding  capital
stock of the Corporation entitled to vote at an election of directors.

                  SECTION 13.  Compensation.  The Board of Directors  shall have
authority to fix the compensation, including fees and reimbursement of expenses,
of directors for services to the Corporation as directors.

                  SECTION 14. Committees.  The Board of Directors shall have the
authority to appoint any temporary or standing  committee to exercise any powers
or authority as the Board of Directors may see fit,  subject to such  conditions
as may be  prescribed  by the Board of  Directors.  All  committees so appointed
shall keep regular  minutes of their meetings and shall cause such minutes to be
recorded  in  books  kept  for  that  purpose  in the  principal  office  of the
Corporation  and shall  report the same to the Board of Directors as required by
it. The Board of  Directors  may  designate  one or more  directors as alternate
members of any committee,  who may replace any absent or disqualified  member at
any meeting of the committee. In addition, in the absence or disqualification of
a member of a committee,  the member or members  thereof  present at any meeting
and not  disqualified  from  voting,  whether  or not  such  member  or  members
constitute a quorum,  may  unanimously  appoint  another  member of the Board of
Directors to act at the meeting in the place of any such absent or  disqualified
member.  Except to the  extent  restricted  by  statute  or the  Certificate  of
Incorporation,  each such  committee,  to the extent  provided in the resolution
creating it,  shall have and may  exercise  all the powers and  authority of the
Board of Directors and may authorize the seal of the  Corporation  to be affixed
to all papers which require it. Each such committee  shall serve at the pleasure
of the Board of Directors and have such name as may be  determined  from time to
time by resolution adopted by the Board of Directors.

                  SECTION  15.  Action  by  Consent.  Unless  restricted  by the
Certificate of  Incorporation,  any action  required or permitted to be taken by
the Board of Directors or any  committee  thereof may be taken without a meeting
if all members of the Board of Directors or such committee,  as the case may be,
consent  thereto in  writing,  and the  writing or  writings  are filed with the
minutes of the proceedings of the Board of Directors or such  committee,  as the
case may be.

                  SECTION  16.  Telephonic  Meeting.  Unless  restricted  by the
Certificate of Incorporation,  any one or more members of the Board of Directors
or any committee  thereof may participate in a meeting of the Board of Directors
or such  committee,  as the case may be,  by means of  conference  telephone  or
similar communications  equipment by means of which all persons participating in
the meeting can hear each other.  Participation in a meeting by such means shall
constitute presence in person at a meeting.


                                      -7-

<PAGE>
                                   ARTICLE IV

                                    OFFICERS

                  SECTION 1.  Number and  Qualifications.  The  officers  of the
Corporation  shall be elected by the Board of  Directors  and shall  include the
President, one or more Vice- Presidents, the Secretary and the Treasurer. If the
Board of Directors  wishes, it may also elect as an officer of the Corporation a
Chairman  of the Board  and may  elect  other  officers  (including  one or more
Assistant Treasurers and one or more Assistant  Secretaries) as may be necessary
or desirable for the business of the Corporation. Any two or more offices may be
held by the same person, and no officer except the Chairman of the Board need be
a director. Each officer shall hold office until his or her successor shall have
been duly elected and shall have qualified,  or until his or her death, or until
he or she shall have resigned or have been removed,  as hereinafter  provided in
these By-laws.

                  SECTION 2.  Resignations.  Any officer of the  Corporation may
resign at any time by giving  written  notice of his or her  resignation  to the
Corporation.  Any such  resignation  shall  take  effect  at the time  specified
therein or, if the time when it shall  become  effective  shall not be specified
therein,  immediately upon receipt.  Unless  otherwise  specified  therein,  the
acceptance of any such resignation shall not be necessary to make it effective.

                  SECTION 3.  Removal.  Any  officer of the  Corporation  may be
removed, either with or without cause, at any time, by the Board of Directors at
any meeting thereof.

                  SECTION 4.  Chairman of the Board.  The Chairman of the Board,
if one shall have been  elected,  shall be a member of the Board,  an officer of
the Corporation  and, if present,  shall preside at each meeting of the Board of
Directors  or the  stockholders.  He or she shall  advise  and  confer  with the
President,  and  in  the  President's  absence  with  other  executives  of  the
Corporation,  and shall  perform  such other  duties as may from time to time be
assigned to him by the Board of Directors.

                  SECTION 5. The  President.  The  President  shall be the Chief
Executive Officer of the Corporation. The President shall, in the absence of the
Chairman of the Board or if a Chairman of the Board shall not have been elected,
preside  at each  meeting of the Board of  Directors  or the  stockholders.  The
President shall perform all duties incident to the office of President and Chief
Executive  Officer and such other duties as may from time to time be assigned to
him by the Board of Directors.

                  SECTION 6.  Vice-President.  Each Vice-President shall perform
all such  duties  as from  time to time may be  assigned  to him by the Board of
Directors  or the  President.  At the request of the  President or in his or her
absence  or in the  event  of his  or her  inability  or  refusal  to  act,  the
Vice-President,  or if there shall be more than one, the  Vice-Presidents in the
order

                                       -8-

<PAGE>
determined by the Board of Directors (or if there be no such determination, then
the Vice- Presidents in the order of their  election),  shall perform the duties
of the President,  and, when so acting,  shall have the powers of and be subject
to the  restrictions  placed upon the President in respect of the performance of
such duties.

                  SECTION 7.  Treasurer.  The Treasurer shall

                      (a) have charge and custody  of, and be  responsible  for,
all the funds and securities of the Corporation;

                      (b) keep  full  and  accurate  accounts  of  receipts  and
disbursements in books belonging to the Corporation;

                      (c) deposit all moneys and other  valuables  to the credit
of the  Corporation  in such  depositaries  as may be designated by the Board of
Directors or pursuant to its direction;

                      (d) receive, and give receipts for, moneys due and payable
to the Corporation from any source whatsoever;

                      (e) disburse the funds of the  Corporation  and  supervise
the investments of its funds, taking proper vouchers therefor;

                      (f) render to the Board of  Directors,  whenever the Board
of  Directors  may  require,  an  account  of  the  financial  condition  of the
Corporation; and

                      (g) in general,  perform all duties incident to the office
of  Treasurer  and such other duties as from time to time may be assigned to him
by the Board of Directors.

                  SECTION 8.  Secretary.  The Secretary shall

                      (a) keep or cause to be kept in one or more books provided
for the  purpose,  the minutes of all  meetings of the Board of  Directors,  the
committees of the Board of Directors and the stockholders;

                      (b) see that all notices are duly given in accordance with
the provisions of these By-laws and as required by law;

                      (c) be  custodian  of the  records  and  the  seal  of the
Corporation and affix and attest the seal to all  certificates for shares of the
Corporation  (unless the seal of the Corporation on such certificates shall be a
facsimile,  as hereinafter  provided) and affix and attest the seal to all other
documents to be executed on behalf of the Corporation under its seal;


                                       -9-

<PAGE>
                      (d) see that the books, reports, statements,  certificates
and other  documents  and  records  required  by law to be kept and filed by the
Corporation are properly kept and filed; and

                      (e) in general,  perform all duties incident to the office
of  Secretary  and such other duties as from time to time may be assigned to him
by the Board of Directors.

                  SECTION 9. The Assistant  Treasurer.  The Assistant Treasurer,
or if there  shall be more  than  one,  the  Assistant  Treasurers  in the order
determined by the Board of Directors (or if there be no such determination, then
in the order of their  election),  shall,  in the absence of the Treasurer or in
the event of his or her  inability  or  refusal to act,  perform  the duties and
exercise the powers of the Treasurer and shall perform such other duties as from
time to time may be assigned by the Board of Directors.

                  SECTION 10. The Assistant Secretary.  The Assistant Secretary,
or if there be more than one, the Assistant  Secretaries in the order determined
by the Board of  Directors  (or if there be no such  determination,  then in the
order of their election), shall, in the absence of the Secretary or in the event
of his or her  inability or refusal to act,  perform the duties and exercise the
powers of the Secretary and shall perform such other duties as from time to time
may be assigned to him by the Board of Directors.

                  SECTION 11. Officers' Bonds or Other Security.  If required by
the Board of  Directors,  any  officer of the  Corporation  shall give a bond or
other security for the faithful performance of his or her duties, in such amount
and with such surety as the Board of Directors may require.

                  SECTION 12. Compensation.  The compensation of the officers of
the  Corporation for their services as such officers shall be fixed from time to
time by the Board of  Directors.  An  officer  of the  Corporation  shall not be
prevented from receiving  compensation by reason of the fact that such person is
also a director of the Corporation.


                                    ARTICLE V

                      STOCK CERTIFICATES AND THEIR TRANSFER

                  SECTION 1. Stock  Certificates.  Every  holder of stock in the
Corporation  shall be entitled to have a certificate,  signed by, or in the name
of the  Corporation  by,  the  Chairman  of the  Board  or  the  President  or a
Vice-President  and by the Treasurer or an Assistant  Treasurer or the Secretary
or an Assistant  Secretary of the  Corporation,  certifying the number of shares
owned by him in the Corporation. If the Corporation shall be authorized to issue
more  than one  class  of  stock or more  than  one  series  of any  class,  the
designations, preferences and relative, participating, optional or other special
rights of each class of stock or series thereof and the

                                      -10-

<PAGE>
qualifications,  limitations or restriction  of such  preferences  and/or rights
shall be set forth in full or summarized on the face or back of the  certificate
which the  Corporation  shall issue to represent  such class or series of stock,
provided  that,  except as  otherwise  provided  in Section  202 of the  General
Corporation Law of the State of Delaware, in lieu of the foregoing requirements,
there  may be set  forth  on the  face  or  back of the  certificate  which  the
Corporation  shall issue to represent such class or series of stock, a statement
that the  Corporation  will furnish  without charge to each  stockholder  who so
requests the designations,  preferences and relative, participating, optional or
other  special  rights  of  each  class  of  stock  or  series  thereof  and the
qualifications, limitations or restrictions of such preferences and/or rights.

                  SECTION 2. Facsimile Signatures.  Any or all of the signatures
on a  certificate  may be a facsimile.  In case any officer,  transfer  agent or
registrar  who has signed or whose  facsimile  signature  has been placed upon a
certificate  shall have ceased to be such officer,  transfer  agent or registrar
before such certificate is issued,  it may be issued by the Corporation with the
same effect as if he or she were such  officer,  transfer  agent or registrar at
the date of issue.

                  SECTION  3.  Lost  Certificates.  The Board of  Directors  may
direct  a new  certificate  or  certificates  to  be  issued  in  place  of  any
certificate  theretofore  issued by the  Corporation  alleged to have been lost,
stolen  or  destroyed.  When  authorizing  such  issue of a new  certificate  or
certificates,  the Board of Directors  may, in its discretion and as a condition
precedent to the  issuance  thereof,  require the owner of such lost,  stolen or
destroyed  certificate,  or such  owner's  legal  representative,  to  give  the
Corporation a bond in such sum as the Board of Directors  may direct  sufficient
to  indemnify  the  Corporation  against any claim that may be made  against the
Corporation  on account of the alleged loss,  theft or  destruction  of any such
certificate or the issuance of such new certificate or certificates.

                  SECTION  4.   Transfers  of  Stock.   Upon  surrender  to  the
Corporation or the transfer agent of the Corporation of a certificate for shares
duly endorsed or  accompanied by proper  evidence of  succession,  assignment or
authority to transfer,  it shall be the duty of the  Corporation  to issue a new
certificate to the person entitled thereto, to cancel the old certificate and to
record the transaction upon its records; provided, however, that the Corporation
shall be entitled to recognize and enforce any lawful  restriction  on transfer.
Whenever any transfer of stock shall be made for  collateral  security,  and not
absolutely,  it shall be so  expressed  in the entry of  transfer  if,  when the
certificates are presented to the Corporation for transfer,  both the transferor
and the transferee request the Corporation to do so.

                  SECTION  5.  Transfer  Agents  and  Registrars.  The  Board of
Directors may appoint,  or authorize any officer or officers to appoint,  one or
more transfer agents and one or more registrars.

                                      -11-

<PAGE>
                  SECTION 6.  Regulations.  The Board of Directors may make such
additional rules and regulations, not inconsistent with these By-laws, as it may
deem expedient  concerning the issue,  transfer and registration of certificates
for shares of stock of the Corporation.

                  SECTION  7.  Fixing  the  Record  Date.   In  order  that  the
Corporation may determine the  stockholders  entitled to notice of or to vote at
any meeting of stockholders or any adjournment thereof, or to express consent to
corporate action in writing without a meeting, or entitled to receive payment of
any dividend or other  distribution  or allotment of any rights,  or entitled to
exercise any rights in respect of any change, conversion or exchange of stock or
for the purpose of any other lawful  action,  the Board of Directors may fix, in
advance,  a record  date,  which shall not be more than sixty nor fewer than ten
days  before  the date of such  meeting,  nor more than  sixty days prior to any
other action. A determination of stockholders of record entitled to notice of or
to vote at a meeting  of  stockholders  shall  apply to any  adjournment  of the
meeting;  provided,  however,  that the Board of Directors  may fix a new record
date for the adjourned meeting.

                  SECTION 8. Registered  Stockholders.  The Corporation shall be
entitled to recognize the exclusive right of a person  registered on its records
as the owner of shares of stock to receive  dividends and to vote as such owner,
shall be entitled to hold liable for calls and  assessments a person  registered
on its  records  as the  owner of  shares  of  stock,  and shall not be bound to
recognize any equitable or other claim to or interest in such share or shares of
stock on the part of any other  person,  whether or not it shall have express or
other notice thereof,  except as otherwise  provided by the laws of the State of
Delaware.


                                   ARTICLE VI

                    INDEMNIFICATION OF DIRECTORS AND OFFICERS

                  SECTION 1. General. The Corporation shall indemnify any person
who was or is a party or is  threatened  to be made a party  to any  threatened,
pending or  completed  action,  suit or  proceeding,  whether  civil,  criminal,
administrative or investigative  (other than an action by or in the right of the
Corporation) by reason of the fact that he or she is or was a director, officer,
employee or agent of the Corporation, or is or was serving at the request of the
Corporation as a director,  officer,  employee or agent of another  corporation,
partnership,  joint  venture,  trust or other  enterprise,  against all expenses
(including, without limitation,  attorneys' fees and expenses), judgments, fines
and  amounts  paid in  settlement  actually  and  reasonably  incurred by him in
connection with such action, suit or proceeding if he or she acted in good faith
and in a manner he or she  reasonably  believed  to be in or not  opposed to the
best interests of the  Corporation,  and, with respect to any criminal action or
proceeding,  had no reasonable cause to believe his or her conduct was unlawful.
The  termination  of  any  action,  suit  or  proceeding  by  judgment,   order,
settlement,  conviction,  or upon a plea of nolo  contendere or its  equivalent,
shall not, in and of itself, create a presumption that the person did not act in
good

                                      -12-

<PAGE>
faith  and in a  manner  which  he or she  reasonably  believed  to be in or not
opposed  to the best  interests  of the  Corporation,  or,  with  respect to any
criminal  action  or  proceeding,  create  a  presumption  that the  person  had
reasonable cause to believe that his or her conduct was unlawful.

                  SECTION 2. Derivative Actions. The Corporation shall indemnify
any  person  who was or is a party  or is  threatened  to be made a party to any
threatened,  pending  or  completed  action  or suit by or in the  right  of the
Corporation  to procure a judgment in its favor by reason of the fact that he or
she is or was a director,  officer, employee or agent of the Corporation,  or is
or was  serving  at the  request  of the  Corporation  as a  director,  officer,
employee or agent of another corporation,  partnership,  joint venture, trust or
other enterprise against all expenses (including, without limitation, attorneys'
fees and expenses)  actually and reasonably  incurred by him in connection  with
the  defense  or  settlement  of such  action or suit if he or she acted in good
faith and in a manner he or she  reasonably  believed to be in or not opposed to
the  best   interests   of  the   Corporation;   provided,   however,   that  no
indemnification  shall be made in respect  of any  claim,  issue or matter as to
which such  person  shall  have been  adjudged  to be liable to the  Corporation
unless  and only to the  extent  that  the  Court of  Chancery  of the  State of
Delaware or the court in which such action or suit was brought  shall  determine
upon application that,  despite the adjudication of liability but in view of all
the circumstances of the case, such person is fairly and reasonably  entitled to
indemnity  for such  expenses  which the Court of  Chancery  or such other court
shall deem proper.

                  SECTION 3.  Indemnification  in Certain  Cases.  To the extent
that a  director,  officer,  employee  or  agent  of the  Corporation  has  been
successful  on the  merits  or  otherwise  in  defense  of any  action,  suit or
proceeding  referred to in Sections 1 and 2 of this ARTICLE VI, or in defense of
any claim, issue or matter therein,  he or she shall be indemnified  against all
expenses (including, without limitation,  attorneys' fees and expenses) actually
and reasonably incurred by him in connection therewith.

                  SECTION 4. Procedure. Any indemnification under Sections 1 and
2 of  this  ARTICLE  VI  (unless  ordered  by a  court)  shall  be  made  by the
Corporation  only as authorized in the specific case upon a  determination  that
indemnification  of the  director,  officer,  employee or agent is proper in the
circumstances  because he or she has met the applicable  standard of conduct set
forth in such  Sections  1 and 2.  Such  determination  shall be made (a) by the
Board of Directors by a majority  vote of a quorum  consisting  of directors who
were not parties to such action, suit or proceeding,  or (b) if such a quorum is
not obtainable,  or, even if obtainable a quorum of  disinterested  directors so
directs,  by  independent  legal  counsel  in a written  opinion,  or (c) by the
stockholders of the Corporation.

                  SECTION 5. Advances for Expenses. The right to indemnification
conferred in this ARTICLE VI upon a director or officer  shall include the right
to be paid by the Corporation all the expenses  (including,  without limitation,
attorneys'  fees  and  expenses)  incurred  in  defending  an  action,  suit  or
proceeding of the types set forth in Sections 1 and 2 of this

                                      -13-

<PAGE>
ARTICLE  VI in  advance  of the  final  disposition  of  such  action,  suit  or
proceeding;  provided, however, that if the General Corporation Law of the State
of Delaware  requires,  an advancement of expenses  incurred by an indemnitee in
his or her capacity as a director or officer  (and not in any other  capacity in
which  service  was  or is  rendered  by  such  indemnitee,  including,  without
limitation,  service  to an  employee  benefit  plan)  shall be made  only  upon
delivery  to  the  Corporation  of  an  undertaking,  by or on  behalf  of  such
indemnitee,  to  repay  all  amounts  so  advanced  if it  shall  ultimately  be
determined  that such  indemnitee  is not  entitled to be  indemnified  for such
expenses  under  this  ARTICLE VI or  otherwise.  Expenses  (including,  without
limitation,  attorneys'  fees and expenses)  incurred by an employee or agent in
defending an action, suit or proceeding of the types set forth in Sections 1 and
2 of this  ARTICLE  VI may be paid by the  Corporation  in  advance of the final
disposition of such action, suit or proceeding upon receipt of an undertaking by
or on  behalf  of such  employee  or  agent  to repay  such  amount  if it shall
ultimately be determined  that he or she is not entitled to be  indemnified  for
such expenses by the Corporation under this ARTICLE VI or otherwise.

                  SECTION  6.  Rights Not  Exclusive.  The  indemnification  and
advancement of expenses  provided by, or granted pursuant to, the other sections
of this  ARTICLE VI shall not be deemed  exclusive  of any other rights to which
those seeking  indemnification  or advancement of expenses may be entitled under
any law, by-law,  agreement,  vote of stockholders or disinterested directors or
otherwise, both as to action in his or her official capacity and as to action in
another capacity while holding such office.

                  SECTION  7.  Insurance.  The  Corporation  shall have power to
purchase  and  maintain  insurance  on  behalf  of  any  person  who is or was a
director, officer, employee or agent of the Corporation, or is or was serving at
the  request of the  Corporation  as a director,  officer,  employee or agent of
another  corporation,  partnership,  joint  venture,  trust or other  enterprise
against  any  liability  asserted  against  him and  incurred by him in any such
capacity,  or  arising  out of his or her  status  as such,  whether  or not the
Corporation  would have the power to indemnify him against such liability  under
the provisions of this ARTICLE VI.

                  SECTION 8. Definition of Corporation. For the purposes of this
ARTICLE VI,  references to "the Corporation"  shall include,  in addition to the
resulting corporation, any constituent corporation (including any constituent of
a  constituent)  absorbed in a  consolidation  or merger which,  if its separate
existence  had  continued,  would have had power and  authority to indemnify its
directors,  officers,  employees  or agents so that any  person  who is or was a
director,  officer, employee or agent of such constituent corporation,  or is or
was  serving  at the  request of such  constituent  corporation  as a  director,
officer, employee or agent of another corporation,  partnership,  joint venture,
trust or other enterprise, shall stand in the same position under the provisions
of this ARTICLE VI with respect to the resulting or surviving  corporation as he
or she would have with respect to such  constituent  corporation if its separate
existence had continued.


                                      -14-

<PAGE>
                  SECTION 9. Definitions with respect to Employee Benefit Plans.
For purposes of this ARTICLE VI, references to "other enterprises" shall include
employee  benefit  plans;  references  to "fines" shall include any excise taxes
assessed upon a person with respect to any employee benefit plan; and references
to "serving at the request of the  Corporation"  shall include any services as a
director, officer, employee or agent of the Corporation which imposes duties on,
or involves services by, such director,  officer, employee or agent with respect
to an employee benefit plan, its participants or  beneficiaries;  and the person
who acted in good faith and in manner he or she reasonably believed to be in the
interest of the participants and beneficiaries of an employee benefit plan shall
be deemed to have acted in a manner "not  opposed to the best  interests  of the
Corporation" as referred to in this ARTICLE VI.

                  SECTION  10.  Survival  of  Rights.  The  indemnification  and
advancement  of expenses  provided  by, or granted  pursuant to, this ARTICLE VI
shall,  unless otherwise provided when authorized or ratified,  continue as to a
person who has ceased to be a  director,  officer,  employee  or agent and shall
inure to the  benefit  of the  heirs,  executors  and  administrators  of such a
person.


                                   ARTICLE VII

                               GENERAL PROVISIONS

                  SECTION 1. Dividends. Subject to the provisions of statute and
the Certificate of Incorporation,  dividends upon the shares of capital stock of
the  Corporation  may be  declared by the Board of  Directors  at any regular or
special  meeting of the Board of  Directors.  Dividends  may be paid in cash, in
property or in shares of stock of the Corporation,  unless otherwise provided by
statute or the Certificate of Incorporation.

                  SECTION 2. Reserves. Before payment of any dividend, there may
be set aside out of any funds of the  Corporation  available for dividends  such
sum or sums as the Board of Directors  may,  from time to time,  in its absolute
discretion, think proper as a reserve or reserves to meet contingencies,  or for
equalizing  dividends,  or for  repairing  or  maintaining  any  property of the
Corporation  or for such  other  purpose  as the  Board of  Directors  may think
conducive to the interests of the Corporation. The Board of Directors may modify
or abolish any such reserves in the manner in which it was created.

                  SECTION 3. Seal. The seal of the Corporation  shall be in such
form as shall be approved by the Board of Directors.

                  SECTION 4. Fiscal  Year.  The fiscal  year of the  Corporation
shall be fixed, and once fixed, may thereafter be changed,  by resolution of the
Board of Directors.

                                      -15-

<PAGE>
                  SECTION 5. Checks,  Notes,  Drafts,  Etc.  All checks,  notes,
drafts or other  orders  for the  payment of money of the  Corporation  shall be
signed,  endorsed or accepted in the name of the  Corporation  by such  officer,
officers,  person or persons as from time to time may be designated by the Board
of Directors or by an officer or officers  authorized  by the Board of Directors
to make such designation.

                  SECTION 6.  Execution of Contracts,  Deeds,  Etc. The Board of
Directors may authorize  any officer or officers,  agent or agents,  in the name
and on behalf of the  Corporation  to enter into or execute  and deliver any and
all deeds, bonds, mortgages, contracts and other obligations or instruments, and
such authority may be general or confined to specific instances.

                  SECTION  7.  Voting  of Stock in  Other  Corporations.  Unless
otherwise provided by resolution of the Board of Directors,  the Chairman of the
Board or the  President,  from  time to time,  may (or may  appoint  one or more
attorneys or agents to) cast the votes which the  Corporation may be entitled to
cast as a stockholder or otherwise in any other corporation, any of whose shares
or securities may be held by the Corporation,  at meetings of the holders of the
shares or other securities of such other  corporation.  If one or more attorneys
or agents are appointed, the Chairman of the Board or the President may instruct
the  person or persons so  appointed  as to the manner of casting  such votes or
giving such  consent.  The  Chairman of the Board or the  President  may, or may
instruct the attorneys or agents  appointed to,  execute or cause to be executed
in the name and on behalf of the  Corporation  and under its seal or  otherwise,
such written proxies, consents, waivers or other instruments as may be necessary
or proper in the circumstances.


                                  ARTICLE VIII

                                   AMENDMENTS

                  These  By-Laws  may be  altered,  amended or  repealed  or new
by-laws  adopted (a) by action of the  stockholders  entitled to vote thereon at
any  annual or special  meeting of  stockholders  or (b) if the  Certificate  of
Incorporation  so provides,  by action of the Board of Directors at a regular or
special  meeting  thereof.  Any  by-law  made by the Board of  Directors  may be
amended  or  repealed  by action of the  stockholders  at any  annual or special
meeting of stockholders.



                                      -16-

                             CONTRIBUTION AGREEMENT

          AGREEMENT,   dated   as   of   March 18,   1998,   between   CyberShop
International,  Inc., a Delaware  corporation (the  "Company"),  and each of the
parties whose names appear on Schedule A attached  hereto and made a part hereof
("Schedule  A")  (hereinafter   referred  to  individually  as  a  "Member"  and
collectively as the "Members").

                              W I T N E S S E T H:

          WHEREAS, as of the date hereof, each Member owns Membership  Interests
("Membership  Interests") in CyberShop,  L.L.C., a New Jersey limited  liability
company (the "LLC");

          WHEREAS,  each Member has agreed to contribute  all of its  Membership
Interests (the "Contribution"),  the number of which Membership Interests is set
forth next to such Member's name on Schedule A (the "Contributed Interests"), in
exchange for the number of shares of par value $.001 common stock of the Company
set forth next to such Member's name on Schedule A (the "Shares"); and

          WHEREAS,  upon  the  consummation  of the  Contribution,  the LLC will
become a wholly-owned subsidiary of the Company.

          NOW,  THEREFORE,  in  consideration  of the  premises  and the  mutual
representations  and covenants  herein contained and for other good and valuable
consideration, the parties hereto agree as follows:

          1.  Subject to the terms and  conditions  hereof,  the Company  hereby
agrees to issue to


<PAGE>



each Member and each Member hereby agrees to accept, in exchange for all of such
Member's  Contributed  Interests,  the  number of Shares  set forth next to such
Member's name on Schedule A.

          2. Upon  execution  and  delivery of this  Agreement:  (a) each Member
shall  deliver to the Company at the  Company's  offices  located at 130 Madison
Avenue, New York, NY 10016 the certificate(s)  representing all of such Member's
Contributed  Interests  with such  evidence of authority to transfer as shall be
necessary to transfer  such  Contributed  Interests;  and (b) the Company  shall
deliver to each Member a certificate representing the number of Shares set forth
opposite such Member's name on Schedule A.

          3. Each Member  severally  and not  jointly or jointly  and  severally
represents and warrants to the Company as follows:

                   (a)  Such   Member  is  the  sole  owner  of  such   Member's
Contributed  Interests free and clear of any liens, claims,  security interests,
and  encumbrances  of any kind or nature  whatsoever  and will have the complete
power to transfer  and deliver the  Contributed  Interests  to the  Company,  as
contemplated  in  Paragraph  2 of this  Agreement,  free and clear of all liens,
claims, security interests, and encumbrances.

                   (b) The execution, delivery and performance by such Member of
this Agreement are within the powers of such Member,  have been duly  authorized
and will not constitute or result in a breach or default under, violation of, or
conflict with, any law, statute, rule, regulation,  ordinance,  order, judgment,
injunction,  decree, or other similar restriction,  or any contract,  agreement,
lease,  mortgage,  deed of trust,  instrument,  permit or other undertaking,  to
which such Member is a party or by which such  Member is bound,  and, in respect
of Genesis  Direct Inc. and Big Wave, NV, will not violate any provisions of its
articles of incorporation, by-laws or similar

                                        2

<PAGE>



instruments.  The signature of such Member on this Agreement is genuine, and the
signatory has legal  competence and capacity to execute the same, and in respect
of Genesis  Direct  Inc.;  Big Wave,  NV;  Jeffrey S. Tauber,  Grantor  Retained
Annuity Trust;  Jane S. Tauber,  Grantor  Retained  Annuity  Trust;  Trustees of
General Electric Pension Trust; Porridge LLC (f.k.a.  Porridge Partners II); and
Cairnton  Partnership,  the  signatory  has been duly  authorized to execute the
same, and this Agreement  constitutes a legal,  valid and binding  obligation of
such Member, enforceable in accordance with its terms.

                   (c) Such Member or such Member's  representative has had full
and complete  access to the  officers  and  directors of the Company and to such
business,  financial,  or other  information  concerning  the Company which such
Member or such Member's representative deemed necessary or appropriate to make a
determination to enter into this Agreement and to effect the Contribution.

                   (d) Such  Member  or such  Member's  representative  has such
knowledge and  experience  in financial  and business  matters and is capable of
utilizing  the  information  that is available  to such Member or such  Member's
representative  concerning  the Company to  evaluate  the merits and risks of an
investment  in the Company and such Member is able to bear the economic  risk of
such investment.

                   (e) Such Member has been advised that the Shares being issued
to such Member  hereunder have not been  registered  under the Securities Act of
1933,  as amended  (the  "Act"),  nor has the Company  agreed to so register any
Shares,  except as provided in that certain  Registration Rights Agreement dated
as of October 18, 1996,  by and among the Trustees of General  Electric  Pension
Trust, Leonard J. Fassler, Gerald A. Poch, Porridge LLC and CyberShop L.L.C. and
Amendment No. 1 dated as of June 3, 1997 thereto (the "Registration Rights

                                        3

<PAGE>



Agreement"),  and, accordingly,  such shares are restricted securities,  as such
term is used in the Act,  and such Member will not be able to sell or  otherwise
dispose of the Shares, unless they are subsequently  registered under the Act or
an exemption from the registration requirements thereunder is available.

                   (f) The Shares  acquired by such Member  hereunder  are being
acquired for such Member's sole benefit and account,  for purposes of investment
only and with no present intent to sell or view to distribute the same.

                   (g)  Such  Member  acknowledges  that  the  Contribution  may
involve tax consequences.  Such Member  acknowledges that it must retain its own
professional  advisors  to  evaluate  the  tax  and  other  consequences  of the
Contribution.

                   (h) Except as  provided  on  Schedule B hereto,  such  Member
represents  that it is not a "member" of the National  Association of Securities
Dealers,  Inc. (the "NASD") or a "person  associated  with a member" and that it
does not have any association or other  affiliation,  through share ownership or
otherwise,  with a member of the NASD  within the  meaning  of the NASD  Conduct
Rules.

          4. The Company represents and warrants to each Member as follows:

                   (a) It is a corporation duly organized, validly existing, and
in good standing under the laws of the State of Delaware.

                   (b) The  Company  has the  corporate  power and has taken all
necessary corporate action to execute, deliver and perform this Agreement and to
enable it to issue the Shares.  The Shares to be issued by the Company hereunder
will be duly  authorized  and,  upon  issuance to each  Member  pursuant to this
Agreement, are duly and validly issued and outstanding, fully paid, and

                                        4

<PAGE>



non-assessable.

                   (c) The execution, delivery and performance by the Company of
this  Agreement  will not  constitute  or result in a breach or  default  under,
violation of, or conflict with, its Certificate of  Incorporation  or By-laws or
any contract,  agreement,  lease, mortgage, deed of trust, instrument, or permit
or other undertaking to which it is a party or by which it is bound, or any law,
statute, rule, regulation,  ordinance, order, judgment,  injunction,  decree, or
other restriction.

          5. The  representations  and  warranties  given by each Member and the
Company as set forth in  Paragraphs 3 and 4 hereof shall  survive the  execution
hereof and the consummation of the transactions contemplated hereby.

          6. Each Member  severally  and not  jointly or jointly  and  severally
covenants to the Company that such Member shall not sell, transfer, or otherwise
dispose  of any of the  Shares  issued  to such  Member  hereunder  (a)  without
registration  thereof  under the Act (unless,  in the opinion of counsel to such
Member, an exemption from such  registration is available),  or (b) in violation
of any law.

          7.       Each Member consents:

                   (a) that  each  certificate  representing  the  Shares  to be
issued to such Member  hereunder  will be impressed  with the  following  legend
indicating  that they are not  registered  under the Act and  reciting  that any
transfer is restricted:

          "The securities  represented by this  certificate  have been purchased
          for investment and have not been  registered  under the Securities Act
          of 1933,  as amended,  or any state  securities  laws,  and may not be
          pledged,  transferred or otherwise disposed of unless registered under
          the  Act  or  unless  an  exemption  from  registration  is  available
          thereof."

                                        5

<PAGE>



                   (b) that stop transfer  instructions in respect of the Shares
will be issued to any transfer  agent,  transfer  clerk,  or other agent, at any
time acting for the Company;

                   (c) to the  Contribution,  in  accordance  with  Article  VI,
Section 1.5 (v) of the Third  Amended and  Restated  Operating  Agreement of the
LLC; and

                   (d) to the proposed initial public offering of the securities
of the Company,  in accordance  with Article VI,  Section 1.5 (vii) of the Third
Amended and Restated  Operating  Agreement of the LLC, as described in the draft
of Registration  Statement annexed hereto with such modifications thereto as the
Managing Member of the LLC may agree to upon advice from counsel.

          8. The parties  hereto  confirm and agree that the common stock of the
Company  received  in  exchange  for the  Membership  Interests  shall be deemed
"Registrable Securities" as that term is defined in Section 1(a) of that certain
Registration Rights Agreement.

          9. This Agreement contains the entire understanding of the parties and
supersedes  and  merges  all  and  any  prior  discussions,  understandings  and
agreements of any and every nature among them with respect to the subject matter
hereof, and may not be altered,  amended, waived,  terminated,  or discharged in
any way whatsoever except by subsequent  written agreement executed by the party
charged therewith.  A waiver by any of the parties of any terms or conditions of
this Agreement,  or of any breach thereof,  shall not be deemed a waiver of such
term or condition for the future or of any other term or condition hereof, or of
any subsequent breach hereof.

          10. The parties hereto,  will, upon the reasonable  request of another
party,  execute and deliver any additional  documents  necessary or desirable to
complete the transactions described herein.

          11. Subject to any  restrictions  on transfer,  this  Agreement  shall
inure to the benefit of the

                                        6

<PAGE>


parties hereto and their successors and assigns.

          12.  The  parties  hereto  agree that it is their  intention  that the
Contribution,  as  contemplated  by this  Agreement,  falls  within the scope of
Section 351 of the Internal Revenue Code of 1986, as amended.

          13. This  Agreement may be executed  simultaneously  in  counterparts,
each of which  shall be  deemed an  original,  but all of which  together  shall
constitute one and the same instrument.

          14. This  Agreement  shall be governed by, and construed in accordance
with, the laws of the State of Delaware.

          IN WITNESS WHEREOF, the parties hereto have executed this Agreement as
of the date first above written.

                                                CYBERSHOP INTERNATIONAL, INC.

                                                By:   /s/ JEFFREY TAUBER
                                                   ---------------------------
                                                      Name:  JEFFREY TAUBER
                                                      Title: Chairman 

                                                MEMBERS:
                                                   
                                                /s/ JEFFREY TAUBER  
                                                ------------------------------
                                                JEFFREY TAUBER

                                                /s/ JANE S. TAUBER
                                                ------------------------------
                                                JANE S. TAUBER

                                                /s/ DONALD J. WEISS
                                                ------------------------------
                                                DONALD J. WEISS

                                               
                                                ------------------------------
                                                GENESIS DIRECT INC.

                                                By: /s/ WARREN STRUHL
                                                   ---------------------------
                                                      Name:   WARREN STRUHL
                                                      Title:  President 

                                                THE JEFFREY S. TAUBER GRANTOR
                                                RETAINED ANNUITY TRUST

                                                By: /s/ Jane S. Tauber
                                                   ---------------------------
                                                      Jane S. Tauber, Trustee

                                                THE JANE S. TAUBER GRANTOR
                                                RETAINED ANNUITY TRUST

                                                By:  /s/  Jeffrey S. Tauber
                                                   ---------------------------
                                                    Jeffrey S. Tauber, Trustee

                                                THE DONALD J. WEISS 1997 GRANTOR
                                                RETAINED ANNUITY TRUST

                                                By:  /s/ Donald J. Weiss
                                                   ---------------------------
                                                      Donald J. Weiss, Trustee

                                                TRUSTEES OF GENERAL ELECTRIC
                                                PENSION TRUST

                                                By:  /s/ DONALD TOREY
                                                   ---------------------------
                                                   Name:  DONALD TOREY
                                                   Title: Trustee

                                                /s/ GERALD A. POCH
                                                --------------------------------
                                                GERALD A. POCH

                                                /s/   LEONARD J. FASSLER
                                                --------------------------------
                                                LEONARD J. FASSLER

                                                
                                                --------------------------------
                                                PORRIDGE LLC

                                                By:  /s/ Arthur J. Samberg
                                                   -----------------------------
                                                      Name:    Arthur J. Samberg
                                                      Title:   General Partner


                                        7
<PAGE>



                                          BIG WAVE, NV

                                          By:  /s/ Michael Hecht
                                             -----------------------------
                                                Name:   Michael Hecht
                                                Title:  President 

                                          CAIRNTON PARTNERSHIP

                                          By:  /s/ Graham Allan Cubbin
                                             -----------------------------
                                                Name:  Graham Allan Cubbin
                                                Title: Director of Jasopt PTY
                                                       Limited, General Partners
                                                       of Cairnton Partnership

                                   SCHEDULE A

<TABLE>
<CAPTION>
                                                             MEMBERSHIP
                                                          INTERESTS OWNED                SHARES TO BE
                                                            PRIOR TO THE                 ISSUED IN THE
               NAME AND ADDRESS OF MEMBER                   CONTRIBUTION                 CONTRIBUTION
               --------------------------                   ------------                 ------------
<S>                                                           <C>                           <C>    
Jeffrey S. Tauber                                             1,439,171                     859,515
211 Gates Avenue
Montclair, New Jersey 07042

Jane S. Tauber                                                1,439,172                     859,515
211 Gates Avenue
Montclair, New Jersey 07042

The Jeffrey S. Tauber Grantor                                   874,746                     522,424
  Retained Annuity Trust
c/o Jeffrey Tauber
211 Gates Avenue
Montclair, New Jersey 07042

The Jane S. Tauber Grantor                                      874,746                     522,424
  Retained Annuity Trust
c/o Jane S. Tauber
211 Gates Avenue
Montclair, New Jersey 07042

Donald J. Weiss                                                 166,048                      99,169
50 Hartshorn Drive
Short Hills, New Jersey 07078

The Donald J. Weiss 1997 Grantor                                133,952                      80,000
Retained Annuity Trust
c/o Donald J. Weiss
50 Hartshorn Drive
Short Hills, New Jersey 07078

Genesis Direct Inc.                                             100,000                      59,723
100 Plaza Drive
4th Floor
Secaucus,  New Jersey 07094
Attention:  Warren Struhl
</TABLE>

                                        8

<PAGE>



<TABLE>
<CAPTION>
                                                             MEMBERSHIP
                                                          INTERESTS OWNED                SHARES TO BE
                                                            PRIOR TO THE                 ISSUED IN THE
               NAME AND ADDRESS OF MEMBER                   CONTRIBUTION                 CONTRIBUTION
               --------------------------                   ------------                 ------------
<S>                                                           <C>                         <C>      
Trustees of General Electric                                    889,143                     531,022
  Pension Trust
3003 Summer Street
Stamford, Connecticut 06904-7900
Attention:  David Wiederecht and
                Steve Levanti

Porridge Partners II                                             83,392                      49,804
c/o Dawson-Samberg
354 Pequot Avenue
Southport, Connecticut 06490

Leonard J. Fassler                                               69,575                      41,552
Sage Securities
70 West Red Oak Lane
White Plains, New York 10604

Gerald A. Poch                                                   69,575                      41,552
GE Capital ITS
700 Canal Street
Stamford, Connecticut 06902

Big Wave NV                                                     279,037                     166,650
c/o Hecht and Company
111 West 40th Street
New York, NY 10018

Cairnton Partnership                                            279,037                     166,650
54 Park Street
Sydney
2000, New South Wales
Australia 1028
Attention: Michael Karagiannis

                            Total                             6,697,594                   4,000,000
</TABLE>


                                        9

<PAGE>
                                   SCHEDULE B

Following  is a  list  of  registered  broker-dealers  affiliated  with  General
Electric Company ("GE"):

o       GE INVESTMENT  DISTRIBUTORS,  INC. , 777 Long Ridge Road,  Stamford,  CT
        06927, is a wholly-owned  subsidiary of GE Financial  Assurance Holdings
        Inc.,  which in turn is a  wholly-owned  subsidiary of General  Electric
        Capital Corporation ("GECC"), which in turn is a wholly-owned subsidiary
        of General Electric Capital Services, Inc. ("GECS"),  which in turn is a
        wholly-owned subsidiary of GE.

o       GECC CAPITAL  MARKETS  GROUP,  INC., 260 Long Ridge Road,  Stamford,  CT
        06927,  a  wholly-owned   subsidiary  of  GECC,   which  in  turn  is  a
        wholly-owned  subsidiary  of  GECS,  which  in  turn  is a  wholly-owned
        subsidiary of GE.

o       CAPITAL BROKERAGE CORP., 6610 West Broad Street,  Richmond,  VA 23230, a
        wholly-owned  subsidiary of GNA Corporation ("GNA"),  which in turn is a
        wholly-owned  subsidiary  of  GECC,  which  in  turn  is a  wholly-owned
        subsidiary of GECS, which in turn is a wholly-owned subsidiary of GE.

o       GNA DISTRIBUTORS, INC., 601 Union Street, Suite 5600, Seattle, WA 98101,
        a  wholly-owned  subsidiary  of GNA,  which  in  turn is a  wholly-owned
        subsidiary of GECC, which in turn is a wholly-owned  subsidiary of GECS,
        which in turn is a wholly-owned subsidiary of GE.

o       FORTH  FINANCIAL  SECURITIES   CORPORATION,   6610  West  Broad  Street,
        Richmond,  VA 23230, an indirect control affiliate of GNA, which in turn
        is a  wholly-owned  subsidiary of GECC,  which in turn is a wholly-owned
        subsidiary of GECS, which in turn is a wholly-owned subsidiary of GE.

o       PAINEWEBBER,  INC.  ("PW"),  1285 Avenue of the  Americas,  New York, NY
        10019, a non-control affiliate of GE. GECS owns 100% of the common stock
        of Kidder,  Peabody  Group  Inc.,  which in turn owns 100% of the common
        stock  of  Kidder,  Peabody  & Co.  Incorporated,  which  in  turn  owns
        approximately  22.4%  of the  issued  and  outstanding  common  stock of
        PaineWebber Group Inc. ("PaineWebber") and Fixed Rate Preferred Stock in
        the aggregate amount of $2,500,000. PaineWebber in turn owns 100% of the
        common stock of PW.

o       MITCHELL HUTCHINS ASSET  MANAGEMENT,  INC., 1285 Avenue of the Americas,
        New York, NY 10019, a wholly-owned  subsidiary of PW, which in turn is a
        non-control affiliate of GE.

o       KIDDER PEABODY & CO. INCORPORATED,  60 Broad Street, New York, NY 10004,
        a wholly-owned  subsidiary of Kidder Peabody Group,  Inc., which in turn
        is a  wholly-owned  subsidiary of GECS,  which in turn is a wholly-owned
        subsidiary of GE, was de-registered as  broker-dealer,  effective May 6,
        1996.


                                       10



 




                          CYBERSHOP INTERNATIONAL, INC.

SECURED PROMISSORY NOTE (THE "NOTE")

$500,000.00 (U.S.)                                                March 19, 1998



     FOR VALUE  RECEIVED,  the  undersigned,  Cybershop  International,  Inc., a
Delaware  corporation  ("Promissor"),  hereby  promises  to pay to  Trustees  of
General Electric Pension Trust or its assigns  ("Promissee"),  the principal sum
of FIVE HUNDRED  THOUSAND U.S.  DOLLARS  ($500,000.00)  on the Maturity Date (as
defined below), with interest (computed on the basis of a 360 day year of twelve
30 day months) on the unpaid  balance  thereof at FIFTEEN  PERCENT  (15.00%) per
annum,  compounded  semi-annually,  commencing on the date hereof and continuing
until the amounts owing hereunder are paid in full.

       The  Maturity  Date of this  Note  shall  be the  first  to  occur of the
following:

       (a) Any initial public offering of any class of equity of the Promissor;

       (b) Any raising of additional equity or debt capital by the Promissor;

       (c) March 31, 1999.

     Interest on the principal shall be due and payable  semiannually,  with the
first payment on September 19, 1998.  The principal  shall be due and payable in
full on the  Maturity  Date.  Payments of principal of and interest on this Note
shall be made in  immediately  available  funds in  lawful  money of the  United
States of America.

     The  obligations  of Promissor  under this Note are secured as set forth in
the Pledge  Agreement  dated the date hereof  between  Promissee  and Jeffrey S.
Tauber,  stockholder  of the Promissor,  a copy of which is attached  hereto and
incorporated herein as Exhibit A (the "Pledge Agreement").

     This Note may be prepaid  in whole or in part at  anytime  and from time to
time, without premium or penalty, on ten (10) calendar days prior written notice
from Promissor to Promissee.  All prepayments made on this Note shall be applied
first to the payment of all unpaid interest accrued on this Note and then to the
outstanding  and  unpaid  principal  amount  of this Note as of the date of such
payment.

     If  Promissor  shall fail to make payment in full of any amount of interest
or principal hereunder when due and payable,  then, without limiting Promissee's
rights and remedies  with respect to such failure,  Promissor  shall pay default
interest  on any  overdue  interest  or  principal  payment  at a rate  equal to
SEVENTEEN  PERCENT  (17.00%) per annum accruing from the date of failure to make
payment until the date payment is made. <PAGE>

     If an Event of Default (as defined in the Pledge  Agreement)  shall  occur,
the  unpaid   balance  of  the   principal  and  interest  of  this  Note  shall
automatically and immediately  become due and payable,  without the need to give
notice to any person.  In  addition,  the  Promissee  shall have such rights and
remedies as provided in the Pledge Agreement.

     Promissor  may not assign this Note  without the prior  written  consent of
Promissee,  which may be  granted  or  withheld  for any  reason  or no  reason.
Promissee  may  assign  this Note  upon  notice to  Promissor.  Subject  to this
paragraph,  this  Note  shall be  binding  upon  and  inure  to the  benefit  of
Promissor,   Promissee   and   their   respective   successors,   heirs,   legal
representatives and permitted assigns.

     All parties to this Note, whether maker,  principal,  surety,  guarantor or
endorser,  hereby waive  presentment  for payment,  demand,  protest,  notice of
protest and notice of dishonor.

   This                              Note shall be governed by and in accordance
                                     with the laws of the State of New York.

                                     THIS NOTE IS SUBJECT TO CERTAIN PROVISIONS
                                     OF THE PLEDGE AGREEMENT.

                                     CYBERSHOP INTERNATIONAL, INC.

                                     By: /s/ Jeffrey Tauber

                                         --------------------------------------

                                         Name: Jeffrey Tauber
                                         Title: Chairman








                  PLEDGE  AGREEMENT  dated March 19, 1998 ("Pledge  Agreement"),
made by Jeffrey S. Tauber  ("Pledgor"),  to Trustees of General Electric Pension
Trust (the "Pledgee").

                      WHEREAS,   Pledgor   is   a   stockholder   of   CyberShop
      International, Inc., a Delaware corporation (the "Company");

                      WHEREAS,  by Secured  Promissory  Note (a copy of which is
      attached hereto and  incorporated  herein as Exhibit A) dated of even date
      herewith,  the  Company  has agreed to repay to the  Pledgee the amount of
      $500,000.00,  together with interest, in the manner set forth therein (the
      "Note").

                      WHEREAS,  it is a requirement of the Note that the Pledgor
      shall have  granted the  security  interests  contemplated  by this Pledge
      Agreement.

                      NOW,  THEREFORE,  in  consideration of the premises and in
      order to induce the  Pledgee to provide  the loan the subject of the Note,
      the Pledgor and the Company hereby agree as follows:

                  SECTION  1.  Pledge.  Pledgor  hereby  pledges  and  grants  a
security interest to the Pledgee in the following (the "Pledged Collateral"):

                              (i) 172,500  shares of the issued and  outstanding
               shares of common  stock of the Company as set forth in Schedule I
               annexed hereto and made a part hereof (the "Pledged  Shares") and
               the  certificate   representing  the  Pledged  Shares,   and  all
               dividends, cash, instruments and other property from time to time
               received, receivable or otherwise distributed in respect of or in
               exchange for any or all of the Pledged Shares;

                              (ii)  all  additional   shares  of  stock  of  the
               Company, from time to time acquired by Pledgor in any manner, and
               the certificates  representing  such additional  shares,  and all
               dividends, cash, instruments and other property from time to time
               received, receivable or otherwise distributed in respect of or in
               exchange for any or all of such shares; and

                              (iii)  all   proceeds   of  any  and  all  of  the
               foregoing.

                  SECTION 2. Security for  Obligations.  The Pledged  Collateral
secures the prompt and complete  payment and performance  when due of all of the
obligations  of the Company under the Note and the Company and the Pledgor under
this Pledge Agreement (the "Secured Obligations").

                  SECTION 3. Delivery of Pledged Collateral. All certificates or
instruments representing or evidencing the Pledged Collateral shall be delivered
to and held by the Pledgee  pursuant  hereto and shall be in  suitable  form for
transfer by delivery,  or shall be accompanied  by duly executed  instruments of
transfer or assignment in blank, all in form and substance


<PAGE>
satisfactory  to the Pledgee.  The Pledgee shall have the right,  at any time in
its discretion  and without notice to Pledgor,  to transfer to or to register in
the  name  of the  Pledgee  or any of  its  nominees  any or all of the  Pledged
Collateral,  subject only to the revocable  rights specified in Section 6(a). In
addition,  the Pledgee shall have the right at any time to exchange certificates
or instruments representing or evidencing Pledged Collateral for certificates or
instruments of smaller or larger denominations.

                  SECTION 4. Representations and Warranties. Each of the Pledgor
and the Company,  jointly and severally,  represents and warrants to the Pledgee
as follows:

                              (i) The Pledged  Shares have been duly  authorized
               and validly issued and are fully paid and non-assessable.

                              (ii) The Pledgor is the sole legal and  beneficial
               owner of the Pledged Collateral, which Pledgor has not previously
               sold,  assigned or transferred and which is free and clear of any
               lien,  option,  right,  right of  preemption  or other  charge or
               encumbrance,  except for the  security  interest  created by this
               Pledge Agreement.

                              (iii) The pledge of the Pledged Shares pursuant to
               this Pledge Agreement,  upon delivery of the stock certificate as
               provided in Section 3 hereof, creates a valid and perfected first
               priority security interest in the Pledged Collateral securing the
               payment of the Secured Obligations.

                              (iv) No  authorization,  approval or other  action
               by,  and  no  notice  to or  filing  with,  any  governmental  or
               regulator  authority or any person is required either (i) for the
               pledge by the Pledgor of the Pledged Collateral  pursuant to this
               Pledge Agreement or for the execution, delivery or performance of
               the Pledge  Agreement by the Pledgor or the Company,  or (ii) for
               the  exercise  by the  Pledgee  of the  voting  or  other  rights
               provided for in this Pledge  Agreement or the remedies in respect
               of the Pledged Collateral pursuant to this Pledge Agreement.

                              (v) This Pledge  Agreement and the pledge  created
               hereby is in full  compliance  with the  terms of all  documents,
               instruments  and agreements  relating to the Company or among the
               Company's  shareholders,   including,   without  limitation,  the
               Company's  certificate of incorporation,  by-laws,  shareholders'
               agreements and registration rights agreements.

                              (vi) The Pledged Shares  constitute the percentage
               of all issued and  outstanding  shares of stock of the Company as
               set forth on Schedule I.

                      (vii) The  Company  is a  corporation  duly  incorporated,
               validly existing and in good standing under the laws of Delaware,
               has the  corporate  power and  authority to own its assets and to
               transact  its business  and is duly  qualified  under the laws of
               each jurisdiction in which such qualification is required.

                      (viii)  The  Note and this  Pledge  Agreement  is a legal,
               valid and binding obligation of the Company and the Pledgor (with
               respect to the Pledge Agreement), enforceable against the Company
               and the Pledgor in accordance with its respective terms.
<PAGE>

                      (ix) The execution,  delivery and  performance of the Note
               and  this  Pledge   Agreement  by  the  Company  have  been  duly
               authorized by all necessary  corporate action and do not and will
               not contravene its articles of incorporation or bylaws.

                      (x) The  execution,  delivery and  performance of the Note
               and this  Pledge  Agreement  do not and will not (1)  require any
               consent which has not been obtained; (2) violate any provision of
               law or  require  filing  or  registration  with any  governmental
               authority;  (3) result in a breach or  constitute a default under
               or require  any  consent  under any  indenture  or loan or credit
               agreement, any other agreement,  lease or instrument to which the
               Company or the Pledgor is a party or by which any of its property
               is bound;  (4) result in, or require,  the creation or imposition
               on any lien,  security interest or other encumbrance upon or with
               respect to any of its properties now owned or hereafter acquired;
               or (5) cause the  Company or the  Pledgor to be in default  under
               any law, order, writ, judgment,  injunction,  decree,  agreement,
               lease or instrument.

                  SECTION 5.  Further  Assurances.  The  Pledgor and the Company
agree that at any time and from time to time,  at the expense of the Pledgor and
the  Company,  as the case may be, it will  promptly  execute  and  deliver  all
reasonable  further  instruments and documents,  and take all reasonable further
action, that may be necessary or desirable,  or that the Pledgee may request, in
order to perfect and protect any  security  interest  granted or purported to be
granted  hereby or to enable the Pledgee to exercise  and enforce its rights and
remedies hereunder with respect to any Pledged Collateral.

                  SECTION 6. Voting  Rights;  Dividends;  Etc. (a) So long as no
Event of Default (as defined below) shall have occurred:

                                 (i) The  Pledgor  shall be entitled to exercise
               any and all voting and other consensual  rights pertaining to the
               Pledged  Collateral  or any  part  thereof  for any  purpose  not
               inconsistent with the terms of this Pledge  Agreement;  provided,
               however,  that the Pledgor  shall not  exercise  or refrain  from
               exercising  any such right if, in the  Pledgee's  sole  judgment,
               such action would modify or in any way adversely change Pledgor's
               or  Pledgee's  rights  under the Pledged  Collateral  or any part
               thereof.

                                (ii)  Notwithstanding the foregoing, any and all

                                      (A)   dividends   paid  or   payable   and
instruments and other property received,  receivable or otherwise distributed in
respect of, or in exchange for, any Pledged Collateral,

                                      (B) dividends and other distributions paid
or payable in cash in respect of any Pledged  Collateral  in  connection  with a
total liquidation or dissolution, and

                                      (C)  cash  paid,   payable  or   otherwise
distributed in respect of principal of, or in redemption of, or in exchange for,
any Pledged Collateral,


<PAGE>
shall be, and shall be forthwith  delivered  to the Pledgee to hold as,  Pledged
Collateral  and shall,  if  received  by  Pledgor,  be received in trust for the
benefit  of the  Pledgee,  be  segregated  from the other  property  or funds of
Pledgor,  and be forthwith delivered to the Pledgee as Pledged Collateral in the
same form as so received (with any necessary endorsement).

                       (b) Upon the  occurrence  of an "Event of Default"  which
      shall mean any one of the following events:

                              (1) Any  representation  or  warranty  made by the
               Company or the Pledgor in the Note or this Pledge Agreement shall
               prove to be incorrect in any material respect as of the time when
               made;

                              (2)  The  Company  or  the  Pledgor  shall  be  in
               material  breach of any  covenant or  agreement  set forth in the
               Note or this Pledge Agreement;

                              (3) The Pledged Collateral or any interest therein
               shall be sold, assigned, transferred or otherwise disposed of, or
               any option or right shall be granted  with respect to the Pledged
               Collateral or any interest therein,  or the Pledged Collateral or
               any  interest  therein  shall be pledged,  mortgaged or otherwise
               encumbered  in any manner  other than in favor of the  Pledgee as
               contemplated in this Pledge Agreement;

                              (4) The Company  shall fail to make  payment  when
               due of any principal or interest with respect to the Note; or

                              (5)  The  Company  or  the  Pledgor  shall  become
               insolvent or bankrupt,  make an assignment for the benefit of its
               creditors or admit in writing its  inability  to, or be generally
               unable to, pay its debts as they  become  due,  or the Company or
               the Pledgor shall have a trustee, receiver or custodian appointed
               in respect of it or all or a substantial  portion of its property
               or  to  take   advantage  of  any  law  relating  to  bankruptcy,
               insolvency,  reorganization,   liquidation  or  winding  up  with
               respect to it.

                                 (i) Upon the request of the Pledgee, all rights
               of Pledgor to  exercise  the voting and other  consensual  rights
               which it would  otherwise  be entitled  to  exercise  pursuant to
               Section  6(a)(i)  and to  receive  the  dividends,  principal  or
               interest  payments  which it would  otherwise  be  authorized  to
               receive and retain pursuant to Section  6(a)(ii) shall cease, and
               all such rights shall thereupon become vested in the Pledgee, and
               the Pledgee shall  thereupon have the sole right to exercise such
               voting and other  consensual  rights  and to receive  and hold as
               Pledged   Collateral  such   dividends,   principal  or  interest
               payments.

                                (ii)  All   dividends,   principal  or  interest
               payments which are received by Pledgor contrary to the provisions
               of paragraph  (i) of this Section 6(b) shall be received in trust
               for the benefit of the Pledgee,  shall be  segregated  from other
               funds of Pledgor and shall be forthwith  paid over to the Pledgee
               as Pledged Collateral in the same form as so
               received (with any necessary endorsement).
<PAGE>

                  SECTION 7. Transfers and Other Liens;  Additional  Shares. (a)
Pledgor  agrees that it will neither (i) sell or otherwise  dispose of, or grant
any option with  respect to, any of the Pledged  Collateral,  nor (ii) create or
permit to exist any security  interest,  or other charge or encumbrance  upon or
with respect to any of the Pledged Collateral,  except for the security interest
under this Pledge Agreement.

                      (b) Pledgor agrees that it will cause the Company, and the
      Company agrees,  not to issue any stock or other securities in addition to
      or in substitution for the Pledged Shares.

                  SECTION 8. Pledgee Appointed Attorney-in-Fact.  Pledgor hereby
appoints the Pledgee,  Pledgor's  attorney-in-fact,  with full  authority in the
place and stead of Pledgor and in the name of Pledgor or otherwise,  to take any
action and to execute any  instrument  which the Pledgee may deem  necessary  or
advisable  to  accomplish  the  purposes  of this Pledge  Agreement,  including,
without limitation, to receive, endorse and collect all instruments made payable
to Pledgor representing any dividend,  interest payment or other distribution or
payment in respect of the  Pledged  Collateral  or any part  thereof and to give
full discharge for the same.

                  SECTION 9.  Pledgee May Perform.  If Pledgor  fails to perform
any  agreement  contained  herein,  the  Pledgee  may  itself  perform  or cause
performance  of, such  agreement,  and the  expenses of the Pledgee  incurred in
connection therewith shall be payable by Pledgor under Section 12.

                  SECTION 10. The  Pledgee's  Duties and  Reasonable  Care.  The
powers conferred on the Pledgee hereunder are solely to protect its interests in
the Pledged  Collateral  and shall not impose any duty upon it to  exercise  any
such powers.  The Pledgee shall be deemed to have exercised  reasonable  care in
the custody and preservation of the Pledged  Collateral in its possession if the
Pledged Collateral is accorded treatment  substantially  equal to that which the
Pledgee  accords its own property,  it being  understood  that the Pledgee shall
have no  responsibility  for (a)  ascertaining  or taking action with respect to
calls, conversions,  exchanges, maturities, tenders or other matters relative to
any  Pledged  Collateral,  whether or not the  Pledgee  has or is deemed to have
knowledge of such matters,  or (b) taking any necessary steps to preserve rights
against any parties with respect to any Pledged Collateral.

                  SECTION  11.  Remedies.  If any Event of  Default  shall  have
occurred:

                      (a) The  Pledgee  may  exercise  in respect of the Pledged
      Collateral,  in addition to other rights and remedies  provided for herein
      or  otherwise  available  to it, all the rights and  remedies of a secured
      party on default under the Uniform  Commercial Code (the "Code") in effect
      in the State of New York at that time,  and the Pledgee may also,  without
      notice, except as specified below, sell the Pledged Collateral or any part
      thereof in one or more parcels at public or private sale, at any exchange,
      broker's board or at any of the Pledgee's offices or elsewhere,  for cash,
      on credit or for future delivery, and upon such other terms as the Pledgee
      may deem  commercially  reasonable.  Pledgor  agrees  that,  to the extent
      notice of sale shall be


<PAGE>
      required by law, at least five (5) calendar days' notice to the Pledgor of
      the time and place of any public  sale or the time after which any private
      sale is to be made shall constitute reasonable  notification.  The Pledgee
      shall not be obligated to make any sale of Pledged  Collateral  regardless
      of notice of sale having been given. The Pledgee may adjourn any public or
      private sale from time to time by announcement at the time and place fixed
      therefor,  and such sale may, without further notice,  be made at the time
      and place to which it was so adjourned.

                      (b) Any cash held by the Pledgee as Pledged Collateral and
      all cash  proceeds  received  by the  Pledgee  in  respect of any sale of,
      collection from, or other  realization upon all or any part of the Pledged
      Collateral  may, in the discretion of the Pledgee,  be held by the Pledgee
      as collateral for,  and/or then or at any time  thereafter  applied (after
      payment of any amounts  payable to the Pledgee  pursuant to Section 12) in
      whole or in part by the  Pledgee  against,  all or any part of the Secured
      Obligations in such order as the Pledgee shall elect.  Any surplus of such
      cash or cash proceeds  held by the Pledgee and remaining  after payment in
      full of all the Secured  Obligations  shall be paid over to the Pledgor or
      to  whosoever  may be lawfully  entitled to receive such  surplus.  If the
      proceeds of the sale of the Pledged Collateral are insufficient to pay all
      the Secured Obligations,  Pledgor agrees to pay upon demand any deficiency
      to the Pledgee.

                  SECTION  12.  Indemnity  and  Expenses.  (a)  Pledgor  and the
Company,  jointly and severally,  hereby  indemnify the Pledgee from and against
any and all claims,  losses, damages and liabilities growing out of or resulting
from  this  Pledge  Agreement  or  the  Note  (including,   without  limitation,
enforcement of this Pledge Agreement or the Note).

                      (b) Pledgor and the Company,  jointly and severally,  will
      upon  demand  pay to the  Pledgee  the  amount  of any and  all  expenses,
      including  the  reasonable  fees and  expenses of its counsel  (including,
      without  limitation,  Dewey Ballantine LLP) and of any experts and agents,
      which the Pledgee may incur in  connection  with (i) the  preparation  and
      negotiation of this Pledge  Agreement and the Note and other documents and
      agreements  executed and  delivered in  connection  with the  transactions
      contemplated hereby and thereby (which amount shall be paid on or prior to
      the funding of the loan by the Pledgee to the Company); (ii) any amendment
      to this Pledge  Agreement or the Note;  (iii) the  administration  of this
      Pledge  Agreement or the Note; (iv) the custody or preservation of, or the
      sale of,  collection from, or other  realization  upon, any of the Pledged
      Collateral;  (iv) the exercise or  enforcement of any of the rights of the
      Pledgee  hereunder or under the Note; or (v) the failure by the Pledgor or
      the Company to perform or observe any of the provisions hereof or Note.

                  SECTION 13.  Amendments,  Etc. No  amendment  or waiver of any
provision of this Pledge  Agreement or the Note, nor consent to any departure by
the  Company  or the  Pledgor  herefrom  or  therefrom,  shall  in any  event be
effective  unless the same shall be in writing  and signed by the  Company,  the
Pledgor and the Pledgee,  and then such  amendment,  waiver or consent  shall be
effective only in the specific  instance and for the specific  purpose for which
given.
<PAGE>

                  SECTION  14.  Addresses  for  Notices.  All  notices and other
communications  provided for hereunder or under the Note shall be in writing and
mailed or delivered by  messenger or sent by  facsimile,  addressed to it at the
following address:

      if to the Pledgor: Jeffrey S. Tauber,  Cybershop International,  Inc., 130
      Madison Avenue, New York, NY 10016; facsimile _____________.

      if to the Pledgee:  Trustees of the General Electric  Pension Trust,  3003
      Summer  Street,  P.O.  Box  7900,  Stamford,   CT  06904-7900;   facsimile
      (203)326-2312; attention Michael M. Pastore.

      if to the Company: Cybershop International,  Inc., 130 Madison Avenue, New
      York, NY 10016; facsimile ________________; attention: Jeffrey S. Tauber.

      or at such other address as shall be designated by such party in a written
      notice to each other party complying as to delivery with the terms of this
      Section. All such notices and other  communications  shall, when mailed or
      delivered by messenger or sent by  facsimile,  respectively,  be effective
      when  received  in the  mails or  delivered  to the  messenger  or sent by
      facsimile, respectively, addressed as aforesaid.

                  SECTION 15. Continuing  Security Interest;  Transfer of Notes.
This Pledge Agreement shall create a continuing security interest in the Pledged
Collateral and shall (i) remain in full force and effect until  performance  and
payment in full of the Secured  Obligations,  (ii) be binding  upon the Pledgor,
its  successors  and assigns,  and (iii) inure to the Pledgee and its respective
successors,  transferees  and assigns.  Without  limiting the  generality of the
foregoing  clause (iii),  the Pledgee may assign or otherwise  transfer all or a
portion of its rights or  obligations  under this Pledge  Agreement or the Note,
upon  notice  to the  Company  and  the  Pledgor,  to any  transferee  (each  an
"Assignee"),  and such other Assignee shall thereupon become vested with all the
benefits in respect of this Pledge Agreement and the Note granted to the Pledgee
herein,  therein or otherwise.  Upon the payment and  performance in full of the
Secured  Obligations,  Pledgor shall be entitled to the return, upon its request
and at its  expense,  of such of the Pledged  Collateral  as shall not have been
sold or otherwise applied pursuant to the terms hereof.

                  SECTION 16.  Governing Law; Terms.  This Pledge  Agreement and
the Note shall be governed by and construed in  accordance  with the laws of the
State of New York.

                  SECTION  17.  Miscellaneous.   This  Pledge  Agreement  is  in
addition to and not in  limitation  of any other rights and remedies the Pledgee
may  have  by  virtue  of  any  other   instrument   or  agreement   heretofore,
contemporaneously  herewith  or  hereafter  executed by the Pledgor or any other
person or  Assignee  or by law or  otherwise.  If any  provision  of this Pledge
Agreement or the Note is contrary to  applicable  law, such  provision  shall be
deemed  ineffective  without  invalidating the remaining  provisions hereof. The
Pledgee shall not, by any act, delay,  omission or otherwise,  be deemed to have
waived any of its rights or remedies hereunder.

                  SECTION 18. Company  Consent.  The Company hereby  consents to
the  creation of the pledge in the Pledged  Collateral  evidenced by this Pledge
Agreement.


<PAGE>



                  IN WITNESS WHEREOF, the parties hereto have caused this Pledge
Agreement  to be duly  executed  and  delivered  as of the date  first set forth
above.
  
                                         PLEDGOR:


                                         /s/ Jeffrey Tauber
                                         ---------------------------------------
                                         JEFFREY S. TAUBER

                                         
                                         PLEDGEE:

                                         TRUSTEES OF GENERAL ELECTRIC
                                         PENSION TRUST

                                         By:__________________________
                                            Name:
                                            Title:

             

                                         THE COMPANY:

                                         CYBERSHOP INTERNATIONAL, INC.

                                         By: /s/ Jeffrey Tauber
                                             -----------------------------------
                                            Name: Jeffrey Tauber
                                            Title: Chairman

                                   SCHEDULE I

Attached to and forming a part of that certain Pledge  Agreement dated March 19,
1998, by Pledgor to the Pledgee.




<TABLE>
<CAPTION>
                                               Percentage
                    Class        Certificate      of Total          Par Value     Number of
  Stock Issuer     of Stock         Number     Stock of Issuer      of Shares       Shares
  ------------     --------         ------     ---------------      ---------       ------
<S>                 <C>                <C>        <C>                  <C>         <C>    
CyberShop           Common             1          4.3%                 $.001       172,500
International,
Inc.
</TABLE>


                                                                    Exhibit 23.1



                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS
                   -----------------------------------------

To CyberShop International, Inc.

     As  independent  public  accountants, we  hereby consent  to the use of our
report  and to all  references  to our  Firm  included  in or made  part of this
registration statement.

                                                     /s/ ARTHUR ANDERSEN LLP
                                                         -----------------------
                                                         ARTHUR ANDERSEN LLP

Roseland, New Jersey
March 19, 1998


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