CHAMPIONSHIP AUTO RACING TEAMS INC
8-K, 1998-06-29
RACING, INCLUDING TRACK OPERATION
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<PAGE>   1

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM 8-K


                                 CURRENT REPORT
     PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934



         Date of Report (Date of earliest event reported): June 24, 1998



                      CHAMPIONSHIP AUTO RACING TEAMS, INC.
             (Exact name of registrant as specified in its charter)



Delaware                         1-13925                      38-3389456
(State or other                  (Commission                 (IRS Employer
jurisdiction of                  File Number)                Identification No.)
incorporation)



                       755 West Big Beaver Road, Suite 800
                              Troy, Michigan 48084
             (Address of principal executive offices, with zip code)



       Registrant's telephone number, including area code: (248) 362-8800



<PAGE>   2


ITEM 5.  OTHER EVENTS

         On June 24, 1998, Championship Auto Racing Teams, Inc., a Delaware
corporation (the "Company") entered into a Marketing Representation Agreement
with ISL Marketing AG ("ISL"). Pursuant to the Marketing Representation
Agreement, the Company has appointed ISL as its exclusive representative for the
solicitation and renewal of sponsorship agreements relating to the
CART-sanctioned open-wheel racing series, including the CART Fed Ex
Championship, the PPG-Dayton Indy Lights Championship (the "Indy Lights Series")
and the KOOL Toyota Atlantics Championship (the "Atlantics Series"). Pursuant to
the terms of the Marketing Representation Agreement, ISL has guaranteed that it
will generate minimum sums of sponsorship, as specifically set forth in the
Marketing Representation Agreement, in cash and value in kind from sponsorship
agreements relating to the CART Fed Ex Championship, the Indy Lights Series and
the Atlantics Series. Failure to generate the specified minimum sponsorship
funds requires that ISL pay the Company the difference between the amount
actually generated and the specified sponsorship guarantee within thirty (30)
days of the end of the calendar year to which the relevant portion of such
minimum guarantee applies.

         The Marketing Representation Agreement and the minimum guarantee
pursuant thereto begins calendar year 1999. Under the terms of the Agreement,
ISL will be required to generate an aggregate minimum of $18.9 million in
sponsorship funds during 1999, which represents an increase of 16.5% over the
existing sponsorship agreements with the CART Fed Ex Championship Series, and an
aggregate minimum of $20.5 million in sponsorship funds during 2000. The minimum
guarantee escalates by 5-7 1/2 % per year per series over the level of the
preceding year's minimum guarantee for the duration of the Agreement. Pursuant
to the terms of the Agreement, ISL will be required to generate sponsorship
funds for the Company aggregating a minimum of $215-235 million during the nine
(9) year term, unless earlier terminated and provided there is no negotiated
reduction to the minimum sponsorship guarantee, as discussed below.

         The term of the Marketing Representation Agreement is through December
31, 2007, unless earlier terminated as provided in the Agreement. The Agreement
provides ISL with the right to negotiate a commercially reasonable reduction in
the overall minimum guarantee relating to calendar year 2000 and beyond if the
Company fails to satisfy certain requirements, as specifically set forth in the
Marketing Representation Agreement. Failure of the parties to agree on a reduced
minimum guarantee provides ISL with the right to terminate the Agreement.

         Attached hereto as Exhibit 99.1, and incorporated herein by this
reference, is the Company's press release which was issued on June 29, 1998.


ITEM 7.  FINANCIAL STATEMENTS AND EXHIBITS.

         (c)      Exhibits.

                  10.1 Marketing Representation Agreement between ISL Marketing
         AG and the Company dated June 24, 1998 (certain portions have been
         omitted and filed separately with the Commission pursuant to a request
         for confidential treatment).

                  99.1     Press release dated June 29, 1998.




<PAGE>   3



                                   SIGNATURES


         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


Dated:  June 29, 1998



                            CHAMPIONSHNIP AUTO RACING TEAMS, INC.

                               By: /s/ ANDREW CRAIG
                                   -------------------------------------
                                   Andrew Craig, Chief Executive Officer


                               By: /s/ RANDY K. DZIERZAWSKI
                                   --------------------------------------
                                   Randy K. Dzierzawski, Chief Financial Officer

<PAGE>   1
                                                                    Exhibit 10.1



                       MARKETING REPRESENTATION AGREEMENT

THIS AGREEMENT is made the 24th day of June 1998



BETWEEN


1        CHAMPIONSHIP AUTO RACING ITEMS, INC., 755 West Big Beaver, Road, Suite 
         800, Troy, Michigan 48084 ("CART"); and


2        ISL MARKETING AG, Zentralstrasse 1, 6003 Lucerne, Switzerland ("ISL").


WHEREAS



A        CART is the governing body of a number of international auto racing
         series featuring open-wheeled racing cars and holds the world-wide
         promotional, advertising and marketing rights in connection therewith.


B        CART wishes to broaden and extend its existing relationship with ISL as
         its exclusive marketing agent and representative for the promotion and
         marketing of what is now known as the CART Federal Express Championship
         Series ("FedEx Series") and other properties whose commercial rights
         CART presently controls and ISL wishes to provide such services on the
         terms hereinafter mentioned.

NOW IT IS HEREBY AGREED as follows:

1        APPOINTMENT OF ISL
         ------------------

1.1      Subject to the terms of this Agreement, CART hereby appoints ISL as its
         exclusive representative for the solicitation and renewal on CART's
         behalf of sponsorship agreements relating to the properties set forth
         below with companies worldwide for the package of rights and
         opportunities set forth in Schedule A hereto (the "Program") and ISL
         hereby accepts such appointment relating to:

         (i)   the FedEx Series,
         (ii)  individual races within the FedEx Series with regard to the
               "Released Categories" listed in Schedule B hereto; 
         (iii) the series presently known as the PPG Dayton Indy Lights 
               Championship (Indy Lights); 

<PAGE>   2


         (iv)  the series presently known as the Kool Toyota Atlantic
               Championship ("Atlantics"); 
         (v)   any and all future properties created by CART or in which CART 
               acquires a majority interest and/or acquires control over the
               commercial rights. Such properties shall include, but shall not
               be limited to: virtual reality entertainment products, race
               driving schools, Karting centers and other race series. ISL
               accepts that CART's ability to grant such rights exclusively to
               ISL may be limited by the terms under which such properties
               and/or their commercial rights are acquired by CART. This
               Agreement shall be modified to reflect the exact circumstances
               regarding each acquired property once such acquisition occurs.
               Notwithstanding the foregoing, CART undertakes that no other
               agent will be engaged subsequent to such an acquisition to market
               the commercial rights of the property in question.

1.2      This Agreement supersedes the Marketing Representation Agreement dated
         February 1, 1997 between CART and ISL attached hereto as Appendix A
         ("the Original Agreement") in so far as it relates to calendar year
         1999. However, the Original Agreement shall remain valid in all other
         respects until 31 December 1998.

1.3      With regard to Indy Lights, ISL recognizes that the right to market
         sponsorships independently of packages with FedEx Series rights remain
         with Continental Sports, Inc. until September l, 1998 ISL undertakes
         that it shall not actively market rights for Indy Lights independently
         of FedEx Series rights before that date.

1.4      CART undertakes to use its best efforts to enable ISL to include in the
         Program certain other rights which may from time to time be required
         with regard to a particular prospective sponsor, including but not
         limited to driver personal services contracts, licensing agreements and
         CART team sponsorship programs.


2.       DUTIES AND OBLIGATIONS OF ISL
         -----------------------------

2.1      ISL shall commit its full resources as reasonably required in its 
         marketing of the Programme and shall work diligently to achieve 
         sponsorship agreements on behalf of CART.

2.2      ISL shall open an office within the CART Headquarters, presently
         located in Troy, Michigan and shall place within that office the
         personnel wholly concerned with the solicitation and renewal of CART
         sponsorships. CART shall provide ISL with such office space free of
         charge provided that and for so long as it has sufficient space within
         its facility to do so and does not need to acquire additional space in
         order to accommodate ISL personnel. With regard to the operational
         costs of such office, ISL shall pay CART only such sums as are incurred
         in connection with the installation of telephone and telefax lines and
         the use of such lines, and the cost of furniture and electronic
         equipment such as computers, copiers and facsimile machines.

2.3      ISL has, and shall exercise, no authority to make statements or
         representations concerning the Program that exceed or are inconsistent
         with the rights packages agreed between 

<PAGE>   3

         CART and ISL for a particular tier of sponsorship. ISL has, and shall
         exercise, no authority to bind CART to any undertaking or performance
         with respect to the Program.

2.4      ISL shall bear the cost of travel and entertainment, of the sales
         materials and of all other expenses directly relating to its activities
         hereunder and shall determine the content (subject to final approval by
         CART) and the suppliers of such materials. ISL shall update such sales
         materials at least every second year of this Agreement.

2.5      ISL undertakes not to enter into any new agreements during the term of
         this Agreement to become the marketing representative/agent of any auto
         racing entity for the sale of sponsorships in connection with
         automobile races or series in the United States of America not
         sanctioned by CART. ISL also undertakes not to extend or renew its
         existing agreements with NASCAR teams.

         In addition, ISL undertakes not to enter into any agreement during the
         term of this Agreement to become the marketing representative/agent of
         any auto racing entity outside the United States of America for the
         sale of sponsorships in connection with international, open-wheel,
         single-seat, over 1,000cc automobile races or series.


3        COMPENSATION AND GUARANTEE
         --------------------------

3.1      FedEx Series, Indy Lights and Atlantics
         ---------------------------------------

         3.1.1    In respect of calendar years 1999 and 2000, ISL guarantees
                  that it will generate the minimum sums specified in Schedule C
                  hereto ("the Overall Guarantee"), in cash and value in kind
                  actually received by CART (as defined in Schedule D) from
                  sponsorship agreements relating to the FedEx Series, Indy
                  Lights and Atlantics, failing which ISL shall pay CART the
                  difference between the amount actually generated for each
                  series and the said sums specified in Schedule C within thirty
                  (30) days of the end of the calendar year to which the
                  relevant portion of the Overall Guarantee applies. The values
                  of the product categories, the amounts payable by CART to race
                  organizing committees in respect thereof, the treatment of
                  unwanted value in kind, and the arrangements for payments are
                  set forth in Schedule D.

         3 1.2    The amounts guaranteed in relation to Indy Lights and 
                  Atlantics for calendar year 1999 is equal to the amount of
                  currently contracted sponsorship income for those series on
                  the date of signature of this Agreement. CART acknowledges
                  that ISL's guarantee for the said series for the year 1999
                  therefore fulfilled.

         3.1.3    If either Brown & Williamson Inc. ("Kool") or Imperial Tobacco
                  Limited ("Player's") withdraws its sponsorship of Atlantics as
                  a result of current or pending legal restrictions on tobacco
                  advertising in the United States of America or Canada, then
                  the portion of the Overall Guarantee relating to Atlantics in
                  the year first affected by such withdrawal shall be reduced by
                  an amount equal to the amount of the lost sponsorship revenue.
<PAGE>   4


         3.1.4    Beginning in calendar year 2001, and except as provided for in
                  Clause 3.1.5 below, the amount of the Overall Guarantee shall
                  increase by * MATERIAL HAS BEEN OMITTED PURSUANT TO A REQUEST
                  FOR CONFIDENTIAL TREATMENT. CONFIDENTIAL MATERIAL HAS BEEN
                  FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION.
                  per cent (* MATERIAL HAS BEEN OMITTED PURSUANT TO A REQUEST
                  FOR CONFIDENTIAL TREATMENT. CONFIDENTIAL MATERIAL HAS BEEN
                  FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION.
                  %) per annum per series over the level of the preceding year's
                  Overall Guarantee for the duration of this Agreement.

         3.1.5    If CART includes in the FedEx Series in any given year after
                  calendar year 2000 a fourth race outside the United States of
                  America and Canada, then the portion of the Overall Guarantee
                  relating to the FedEx Series for the year following the year
                  in which the race is held shall be increased by * MATERIAL HAS
                  BEEN OMITTED PURSUANT TO A REQUEST FOR CONFIDENTIAL TREATMENT.
                  CONFIDENTIAL MATERIAL HAS BEEN FILED SEPARATELY WITH THE
                  SECURITIES AND EXCHANGE COMMISSION. per cent (* MATERIAL HAS
                  BEEN OMITTED PURSUANT TO A REQUEST FOR CONFIDENTIAL TREATMENT.
                  CONFIDENTIAL MATERIAL HAS BEEN FILED SEPARATELY WITH THE
                  SECURITIES AND EXCHANGE COMMISSION. %) from the level
                  specified in Clause 3.1.4. This increase shall continue in
                  each subsequent year in which the number of races in the FedEx
                  Series outside the United States of America and Canada remains
                  at four or more.

         3.1.6    Once ISL has generated an amount in cash and value in kind  
                  actually received by CART with regard to the FedEx Series
                  which is equal to the portion of the Overall Guarantee
                  relating to the FedEx Series, CART shall pay ISL * MATERIAL
                  HAS BEEN OMITTED PURSUANT TO A REQUEST FOR CONFIDENTIAL
                  TREATMENT. CONFIDENTIAL MATERIAL HAS BEEN FILED SEPARATELY
                  WITH THE SECURITIES AND EXCHANGE COMMISSION. per cent (*
                  MATERIAL HAS BEEN OMITTED PURSUANT TO A REQUEST FOR
                  CONFIDENTIAL TREATMENT. CONFIDENTIAL MATERIAL HAS BEEN FILED
                  SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION. %) of
                  the amount generated by ISL in excess of the portion of the
                  Overall Guarantee relating to the FedEx Series up to and
                  including the sum of * MATERIAL HAS BEEN OMITTED PURSUANT TO A
                  REQUEST FOR CONFIDENTIAL TREATMENT. CONFIDENTIAL MATERIAL HAS
                  BEEN FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE
                  COMMISSION. dollars ($* MATERIAL HAS BEEN OMITTED PURSUANT TO
                  A REQUEST FOR CONFIDENTIAL TREATMENT. CONFIDENTIAL MATERIAL
                  HAS BEEN FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE
                  COMMISSION.) in 1999. This shall be paid as compensation for
                  ISL's costs of sale. In subsequent years of this Agreement,
                  the level of such compensation will be increased by * MATERIAL
                  HAS BEEN OMITTED PURSUANT TO A REQUEST FOR CONFIDENTIAL
                  TREATMENT. CONFIDENTIAL MATERIAL HAS BEEN FILED SEPARATELY
                  WITH THE SECURITIES AND EXCHANGE COMMISSION. per cent (*
                  MATERIAL HAS BEEN OMITTED PURSUANT TO A REQUEST FOR
                  CONFIDENTIAL TREATMENT. CONFIDENTIAL MATERIAL HAS BEEN FILED
                  SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION. %) per
                  year.

<PAGE>   5

         3.1.7    Once ISL has generated an amount in cash and value in kind
                  actually received by CART with regard to the FedEx Series
                  equal to the portion of the Overall Guarantee relating to the
                  FedEx Series determined for that year according to Clauses
                  3.1.1, 3.1.4 and 3.1.5 above and the compensation for costs of
                  sale for the relevant year of this Agreement (as specified in
                  Clause 3.1.6 above), all subsequent revenue generated by ISL
                  shall be divided * MATERIAL HAS BEEN OMITTED PURSUANT TO A
                  REQUEST FOR CONFIDENTIAL TREATMENT. CONFIDENTIAL MATERIAL HAS
                  BEEN FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE
                  COMMISSION. between CART and ISL.

         3.1.8    ISL shall receive no compensation on gross consideration
                  generated with regard to the FedEx Series, Indy Lights and
                  Atlantics, up to and including the levels of the respective
                  portions of the Overall Guarantee relating to each series.

         3.1.9    With regard to gross consideration in cash or value in kind  
                  generated by ISL and actually received by CART in respect of
                  Indy Lights or Atlantics in excess of the respective portions
                  of the Overall Guarantee, ISL shall receive a commission of *
                  MATERIAL HAS BEEN OMITTED PURSUANT TO A REQUEST FOR
                  CONFIDENTIAL TREATMENT. CONFIDENTIAL MATERIAL HAS BEEN FILED
                  SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION. per
                  cent (* MATERIAL HAS BEEN OMITTED PURSUANT TO A REQUEST FOR
                  CONFIDENTIAL TREATMENT. CONFIDENTIAL MATERIAL HAS BEEN FILED
                  SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION. %) of
                  the amount of gross consideration in excess of the respective
                  guaranteed amount up to a level of gross consideration of *
                  MATERIAL HAS BEEN OMITTED PURSUANT TO A REQUEST FOR
                  CONFIDENTIAL TREATMENT. CONFIDENTIAL MATERIAL HAS BEEN FILED
                  SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION. per
                  cent (* MATERIAL HAS BEEN OMITTED PURSUANT TO A REQUEST FOR
                  CONFIDENTIAL TREATMENT. CONFIDENTIAL MATERIAL HAS BEEN FILED
                  SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION. %) in
                  excess of the relevant portion of the Overall Guarantee in
                  1999 and * MATERIAL HAS BEEN OMITTED PURSUANT TO A REQUEST FOR
                  CONFIDENTIAL TREATMENT. CONFIDENTIAL MATERIAL HAS BEEN FILED
                  SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION. per
                  cent (* MATERIAL HAS BEEN OMITTED PURSUANT TO A REQUEST FOR
                  CONFIDENTIAL TREATMENT. CONFIDENTIAL MATERIAL HAS BEEN FILED
                  SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION. %) in
                  excess of the relevant portion of the Overall Guarantee
                  thereafter ("the Buffer Zone").

         3.1.10   With regard to gross consideration in cash or in kind
                  generated by ISL in excess of the respective portions of the
                  Overall Guarantee and the Buffer Zone, all such consideration
                  shall be considered in every respect as income generated
                  relating to the FedEx Series and be treated as specified in
                  Clauses 3.1.6 and 3.1.7 above.

         3.1.11   CART recognizes that ISL has agreed to the Overall Guarantee 
                  on the understanding that * MATERIAL HAS BEEN OMITTED PURSUANT
                  TO A REQUEST FOR CONFIDENTIAL TREATMENT. CONFIDENTIAL MATERIAL
                  HAS BEEN FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE
                  COMMISSION. If CART fails to comply with this understanding,
                  ISL shall have the right to negotiate in good faith for a
                  commercially reasonable reduction in the Overall Guarantee
                  specified in Clause 3.1.1 beginning with 

<PAGE>   6

                  the Overall Guarantee relating to calendar year 2000. However,
                  the reduction in the Overall Guarantee for the year 2000 shall
                  not be applied to that year but rather to the Overall
                  Guarantee for the calendar year 2001, which shall be reduced
                  by the amount of the reductions for the calendar years 2000
                  and 2001 combined. The Overall Guarantee for calendar year
                  2002 shall then be calculated using the formula in Clauses
                  3.1.4 and 3.1.5 above based on the Overall Guarantee for the
                  calendar year 2001 after the agreed reduction for calendar
                  year 2001. In the absence of agreement on such reduction, ISL
                  shall be entitled to terminate this Agreement without
                  incurring any liability to CART in so doing.

         3.1.12   CART further recognizes that ISL has agreed to the Overall 
                  Guarantee on the understanding that CART will use its best
                  efforts to * MATERIAL HAS BEEN OMITTED PURSUANT TO A REQUEST
                  FOR CONFIDENTIAL TREATMENT. CONFIDENTIAL MATERIAL HAS BEEN
                  FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION.
                  If CART fails to comply with this best efforts undertaking by
                  December 1, 1998, ISL shall have the right to negotiate in
                  good faith for a commercially reasonable reduction of the
                  Overall Guarantee beginning with the Overall Guarantee
                  relating to calendar year 2000. However, the reduction in the
                  Overall (Guarantee for the year 2000 shall not be applied to
                  that year but rather to the Overall Guarantee for the calendar
                  year 2001, which shall be reduced by the amount of the
                  reductions for the calendar years 2000 and 2001 combined. The
                  Overall Guarantee for calendar year 2002 shall then be
                  calculated using the formula in Clauses 3.1.4 and 3.1.5 above
                  based on the Overall Guarantee for the calendar year 2001
                  after the agreed reduction for calendar year 2001. In the
                  absence of agreement on such reduction, ISL shall be entitled
                  to terminate this Agreement without incurring any liability to
                  CART in so doing.

3.2      All Other Properties
         --------------------

         3.2.1    With regard to sponsorship revenues generated by ISL for the
                  properties specified in Clause 1.1(v) above, ISL shall receive
                  a commission of * MATERIAL HAS BEEN OMITTED PURSUANT TO A
                  REQUEST FOR CONFIDENTIAL TREATMENT. CONFIDENTIAL MATERIAL HAS
                  BEEN FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE
                  COMMISSION. per cent (* MATERIAL HAS BEEN OMITTED PURSUANT TO
                  A REQUEST FOR CONFIDENTIAL TREATMENT. CONFIDENTIAL MATERIAL
                  HAS BEEN FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE
                  COMMISSION. %) of the gross consideration in cash or value in
                  kind generated by ISL's activities under this Agreement. There
                  shall be no minimum guaranteed revenues with regard to these
                  properties.

         3.2.2    With regard to revenues generated for individual CART races as
                  specified in Clause 1.1(ii) above, CART shall pay ISL a
                  commission of * MATERIAL HAS BEEN OMITTED PURSUANT TO A
                  REQUEST FOR CONFIDENTIAL TREATMENT. CONFIDENTIAL MATERIAL HAS
                  BEEN FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE
                  COMMISSION. per cent (* MATERIAL HAS BEEN OMITTED PURSUANT TO
                  A REQUEST FOR CONFIDENTIAL TREATMENT. CONFIDENTIAL MATERIAL
                  HAS BEEN FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE
                  COMMISSION. %) of the value of the gross consideration in cash
                  or value in kind generated by ISL for each individual race.
                  Such income shall 

<PAGE>   7

                  not be considered as an "amount actually received by CART", as
                  specified in Schedule D, and shall not therefore count against
                  the Overall Guarantee.

         3.2.3    With regard to the rights specified in Clause 1.4 above, CART
                  shall use its best efforts to ensure that ISL receives a
                  commission from the beneficiary of a minimum of * MATERIAL HAS
                  BEEN OMITTED PURSUANT TO A REQUEST FOR CONFIDENTIAL TREATMENT.
                  CONFIDENTIAL MATERIAL HAS BEEN FILED SEPARATELY WITH THE
                  SECURITIES AND EXCHANGE COMMISSION. per cent (* MATERIAL HAS
                  BEEN OMITTED PURSUANT TO A REQUEST FOR CONFIDENTIAL TREATMENT.
                  CONFIDENTIAL MATERIAL HAS BEEN FILED SEPARATELY WITH THE
                  SECURITIES AND EXCHANGE COMMISSION. %) of the value of the
                  gross consideration, whether in cash or in value in kind,
                  payable to the relevant entity as a result of ISL's efforts.

4        REPRESENTATIONS AND WARRANTIES
         ------------------------------

         4.1      CART represents and warrants that it has the authority to 
                  enter into this Agreement and to grant ISL the rights granted
                  hereunder.

         4.2      CART represents and warrants that the execution and delivery
                  of this Agreement has been duly authorized by all necessary
                  corporate action of CART and the individual executing this
                  Agreement on behalf of CART has all requisite corporate
                  authority to act on behalf of CART and to make this Agreement
                  the valid and binding obligation of CART.

         4.3      CART represents and warrants that it shall not itself sell or
                  seek to sell sponsorships and that it shall not appoint any
                  other marketing agent in connection with the sale of any CART
                  sponsorship.

         4.4      ISL represents and warrants that it has the authority to enter
                  into this Agreement and to perform its obligations hereunder.

         4.5      ISL represents and warrants that the execution and delivery of
                  this Agreement has been duly authorized by all necessary
                  corporate action of ISL and the individuals executing this
                  Agreement on behalf of ISL have all requisite corporate
                  authority to act on behalf of ISL and to make this Agreement
                  the valid and binding obligation of ISL.

5        TERM, TERMINATION AND RENEWAL
         -----------------------------

5.1      The term of this Agreement shall commence on the date hereof and shall
         relate to sponsorship agreements taking effect or operating with regard
         to the 1999 FedEx Series, Indy Lights Series and Atlantic Series. ISL
         will continue to solicit sponsors for the 1998 FedEx Series under the
         terms of the Original Agreement and may begin immediately to solicit
         sponsors for the 1999 FedEx Series as provided for under this
         Agreement. This Agreement shall continue until 31 December 2007, unless
         sooner terminated as herein provided.
<PAGE>   8

5.2      Either may terminate this Agreement forthwith by written notice:

         (i)      if the other party fails to observe or perform any of its
                  material obligations hereunder and does not remedy any such
                  failure within thirty (30) days after being called upon to do
                  so by written notice; or

         (ii)     if the other party becomes bankrupt or insolvent or enters
                  into liquidation (other than a voluntary liquidation for the
                  purposes of reconstruction, amalgamation or similar
                  reorganization) or enters into any arrangement or composition
                  with its creditors or any of them, or has receiver or
                  administrator appointed over all or part of its property or
                  assets.

5.3      Termination of this Agreement shall be without prejudice to any
         existing rights and/or claims that the terminating party may have
         against the other, and shall not relieve such other party from
         fulfilling the obligations accrued prior to such termination.

5.4      In the event of ISL's failing to generate revenue equal to the Overall
         Guarantee specified in Clause 3.1 in two successive years beginning in
         2001, either party shall have the option to give the other twelve (12)
         months' notice in writing that it wishes to renegotiate in good faith
         the level of the Overall Guarantee for the year following the end of
         the notice period, namely, 2004 at the earliest.

5.5      * MATERIAL HAS BEEN OMITTED PURSUANT TO A REQUEST FOR CONFIDENTIAL  
         TREATMENT. CONFIDENTIAL MATERIAL HAS BEEN FILED SEPARATELY WITH THE
         SECURITIES AND EXCHANGE COMMISSION.

6        RELATIONSHIP OF THE PARTIES
         ---------------------------

         This Agreement does not constitute either party the agent of the other,
         or create a partnership, joint venture or similar relationship between
         the parties, and neither party shall have the power to bind the other
         party in any manner whatsoever.

7        CONFIDENTIALITY
         ---------------

         7.1      The parties acknowledge that the terms and conditions of this
                  Agreement are confidential and agree to take whatever measures
                  are reasonably necessary to preserve such confidentiality,
                  unless disclosure is required by law. Nevertheless, such
                  information may be disclosed to the parties' attorneys,
                  agents, consultants, financial advisers and others with a need
                  to know in the ordinary course of business, provided that such
                  persons are placed under a similar obligation of
                  confidentiality. The contents of any press announcement
                  regarding any of the details of this Agreement shall be agreed
                  by CART and ISL before release. Neither party shall
                  unreasonably withhold its agreement to such announcements.

<PAGE>   9

         7.2      ISL acknowledges that all manuals, materials, systems,
                  procedures, techniques, rules and regulations, business
                  methods and any other communications and documents, trade
                  names, drawings, engineering or other data photographs,
                  samples, literature and all sale aids of every kind furnished
                  by CART to ISL or otherwise obtained by ISL are confidential
                  information and shall not be used, communicated or otherwise
                  transmitted directly or indirectly to others without the prior
                  written consent of CART. Upon the termination or expiration of
                  this Agreement, ISL shall return to CART all the
                  aforementioned and described items, and any other
                  communications and documents relating to the business of CART
                  that have come into the possession of ISL during the term of
                  this Agreement. The duties and obligations contained in this
                  paragraph shall survive the termination of this Agreement.

         7.3      All media releases, public announcements and public
                  disclosures by either party or its employees or agents
                  relating to this Agreement, including but not limited to
                  promotional or marketing material, but not including any
                  announcement intended solely for internal distribution by
                  either party or any disclosure required by legal, accounting
                  or regulatory requirements beyond the reasonable control of
                  the disclosing party, shall be coordinated with and approved
                  by the other party prior to the release thereof.

8        NOTICES
         -------

         All notices, consents, approvals and statements hereunder shall be
         given in writing to the respective addresses of the parties as first
         set forth above, unless notification of a change of address is given in
         writing. Any notice shall be sent by dispatch of telefax and confirmed
         the same day by registered mail and shall be deemed received upon
         receipt of telefax.

9        WAIVER
         ------

         Any waiver by either party of a breach of any provision of this
         Agreement shall be in writing and shall not operate as or be construed
         to be a waiver of any other breach of such provision or of any other
         provision of this Agreement. Failure by either party to insist upon
         strict adherence to any provision of this Agreement on one or more
         occasions shall not be considered a waiver or deprive that party of the
         right thereafter to insist upon strict adherence to that provision or
         any other provision of this Agreement.


10       ASSIGNMENT
         ----------

         Neither party may assign or transfer its rights or obligations under
         this Agreement without the prior written consent of the other party.
         Any attempted transfer or assignment in breach of this provision shall
         be void.


<PAGE>   10


11       HEADINGS
         --------

         The headings in this Agreement are for reference purposes only and
         shall not in any way affect the meaning or interpretation of this 
         Agreement.

12       REMEDIES
         --------

         Each and every of the rights, remedies and benefits provided by this
         Agreement shall be cumulative and shall not be exclusive of any other
         such rights, remedies and benefits, or of any other rights, remedies
         and benefits allowed by law.

13       INTEGRATION AND SEVERABILITY
         ----------------------------

         This Agreement, together with Schedules A, B, C and D and Appendix A
         hereto (which form an integral part of this Agreement), is intended to
         be the sole and complete statement of obligation of the parties as to
         the subject matter hereof and supersedes all previous understandings,
         negotiations and proposals as to such subject matter. This Agreement
         may not be altered, amended or modified except in writing signed by a
         duly authorized representative of the parties hereto. In the event of
         any one or more provisions contained in this Agreement being held, for
         any reason, to be unenforceable in any respect under the laws of any
         state or organization:

         (a) such unenforceability shall not affect any other provisions of this
             Agreement, and

         (b) this Agreement shall be construed as if such unenforceable
             provisions had not been contained therein, and

         (c) the parties shall negotiate in good faith to replace any
             unenforceable provision by such enforceable provision as has
             effect nearest to that of the provision being replaced.

14       GOVERNING LAW
         -------------

         The validity, interpretation and construction of this Agreement shall
         be governed and construed by the laws of the State of Michigan. Any
         litigation commenced by either party to this Agreement as the result of
         any alleged breach of this Agreement shall be commenced in the circuit
         court for the County of Oakland, State of Michigan, or in the
         appropriate lower district court in said county, or in the U.S.
         District Court for the Eastern District of Michigan, and the parties
         hereby consent to such personal jurisdiction.

15       COUNTERPARTS
         ------------

         This Agreement may be executed in one or more counterparts, each of
         which shall be deemed an original but all of which together shall
         constitute one and the same instrument.

<PAGE>   11


AS WITNESS the hands of parties hereto

For CHAMPIONSHIP AUTO RACING                For ISL MARKETING AG.
TEAMS, INC.


By: /s/ Andrew H. Craig                     By:
    -----------------------------------         --------------------------------

Name Printed: Andrew H. Craig               Name Printed:
              -------------------------                   ----------------------

Title: President                            Title:
       --------------------------------            -----------------------------


                                            By:
                                                --------------------------------

                                            Name Printed:
                                                          ----------------------

                                            Title:
                                                   -----------------------------


<PAGE>   12


                                   SCHEDULE A
                                   ----------

                                     PROGRAM
                                     -------



The rights packages in respect of various levels of sponsorship will be
developed by CART and finalized with ISL's input. Such packages may, subject to
mutual agreement, include, without limitation, any or all of the following
rights:

i)     entitlement status ("The FedEx Championship Series' or similar wording to
       be defined");

ii)    co-entitlement status ("The PPG Dayton Indy Lights Series" or similar
       wording to be defined)

iii)   category exclusivity;

iv)    designation as Official Sponsor and Official Product or Service;

v)     suppliership rights;

vi)    logos on each car (title sponsor)

vii)   option to purchase category-exclusive advertising rights on all race
       telecasts;

viii)  patches on drivers', crews' and officials' uniforms (title sponsor only);

ix)    patch on CART officials uniforms and on CART transporters and motor 
       homes;

x)     prominent identification on the CART "Traveling Road show" display and
       exhibit;

xi)    race tickets and VIP credentials (to be determined in proportion to
       contribution);

xii)   hospitality credit for each race or access to CART hospitality area; .

xiii)  identification at the race on starting grid boards, Winners' Podium
       backdrop and Media Center (title sponsor only);

xiv)   the creation of premium items;

xv)    CART Web-site recognition and hyper link to sponsor's home page;

xvi)   access to CART market research studies;

xvii)  use of CART marks for promotional use;
<PAGE>   13


xviii) identification in all CART-placed advertising, point-of-sale/display
       materials, printed stationery, publications and TV programs;

xix)   page of editorial and pages of advertising in each race program;

xx)    expo area at each race;

xxi)   trackside billboard(s);

xxii)  identification on all promotional material for each race (title sponsor);

xxiii) PA announcements;

xxiv)  services of a CART Account Executive;

xxv)   use of CART display program;

xxvi)  such other rights as are mutually agreed between the parties.



<PAGE>   14


                                   SCHEDULE B
                                   ----------

                             THE RELEASED CATEGORIES
                             -----------------------

PAYMENT SYSTEMS
- ---------------

PHOTOGRAPHIC FILM
- -----------------

CONSUMER ELECTRONICS
- --------------------

SNACK FOODS
- -----------

TELECOMMUNICATIONS
- ------------------

EXPRESS DELIVERY
- ----------------

COPIER / FAX / PRINTER
- ----------------------

CONFECTIONERY
- -------------



<PAGE>   15


                                   SCHEDULE C
                                   ----------

                                OVERALL GUARANTEE
                                -----------------

1999
FedEx Series                        $* MATERIAL HAS BEEN OMITTED PURSUANT
                                    TO A REQUEST FOR CONFIDENTIAL TREATMENT.
                                    CONFIDENTIAL MATERIAL HAS BEEN FILED
                                    SEPARATELY WITH THE SECURITIES AND EXCHANGE
                                    COMMISSION.
Indy Lights                         $* MATERIAL HAS BEEN OMITTED PURSUANT TO A 
                                    REQUEST FOR CONFIDENTIAL TREATMENT.
                                    CONFIDENTIAL MATERIAL HAS BEEN FILED
                                    SEPARATELY WITH THE SECURITIES AND EXCHANGE
                                    COMMISSION. *
Atlantics                           $* MATERIAL HAS BEEN OMITTED PURSUANT TO A
                                    REQUEST FOR CONFIDENTIAL TREATMENT.
                                    CONFIDENTIAL MATERIAL HAS BEEN FILED
                                    SEPARATELY WITH THE SECURITIES AND EXCHANGE
                                    COMMISSION.
OVERALL GUARANTEE                   $* MATERIAL HAS BEEN OMITTED PURSUANT TO A 
                                    REQUEST FOR CONFIDENTIAL TREATMENT.
                                    CONFIDENTIAL MATERIAL HAS BEEN FILED
                                    SEPARATELY WITH THE SECURITIES AND EXCHANGE
                                    COMMISSION.

2000
FedEx Series                        $* MATERIAL HAS BEEN OMITTED PURSUANT
                                    TO A REQUEST FOR CONFIDENTIAL TREATMENT.
                                    CONFIDENTIAL MATERIAL HAS BEEN FILED
                                    SEPARATELY WITH THE SECURITIES AND EXCHANGE
                                    COMMISSION.

Indy Lights                         $* MATERIAL HAS BEEN OMITTED PURSUANT TO A 
                                    REQUEST FOR CONFIDENTIAL TREATMENT.
                                    CONFIDENTIAL MATERIAL HAS BEEN FILED
                                    SEPARATELY WITH THE SECURITIES AND EXCHANGE
                                    COMMISSION. *

Atlantics                           $* MATERIAL HAS BEEN OMITTED PURSUANT TO A
                                    REQUEST FOR CONFIDENTIAL TREATMENT.
                                    CONFIDENTIAL MATERIAL HAS BEEN FILED
                                    SEPARATELY WITH THE SECURITIES AND EXCHANGE
                                    COMMISSION.
OVERALL GUARANTEE                   $* MATERIAL HAS BEEN OMITTED PURSUANT TO A 
                                    REQUEST FOR CONFIDENTIAL TREATMENT.
                                    CONFIDENTIAL MATERIAL HAS BEEN FILED
                                    SEPARATELY WITH THE SECURITIES AND EXCHANGE
                                    COMMISSION.

* THESE FIGURES REFLECT THE REVENUE PAYABLE UNDER SPONSOR CONTRACTS EXISTING AT
THE DATE OF EXECUTION OF THIS AGREEMENT. IF CONTINENTAL SPORTS, INC. SELLS
FURTHER INDY LIGHTS SPONSORSHIPS BEFORE SEPTEMBER 1, 1998, THESE FIGURES SHALL
BE ADJUSTED ACCORDINGLY TO REFLECT CONTRACTED SPONSORSHIP REVENUES FOR 1999 AND
SUBSEQUENT YEARS AND WITH ANNUAL INCREASES IN THIS PORTION OF THE OVERALL
GUARANTEE BEING MADE IN ACCORDANCE WITH THE PROVISIONS OF CLAUSE 3.


<PAGE>   16


                                   SCHEDULE D
                                   ----------

                       FINANCIAL DETAILS AND COMPENSATION
                       ----------------------------------

1.       Values of Product Categories

         "Amounts actually received by CART" (as referred to in Clause 3 of this
         Agreement), shall be defined as the gross consideration, whether in
         cash or value in kind, generated through the sale of sponsorships by
         ISL less an appropriate deduction to be paid to each race promoter for
         the rights delivered to sponsors. This is currently envisaged as *
         MATERIAL HAS BEEN OMITTED PURSUANT TO A REQUEST FOR CONFIDENTIAL
         TREATMENT. CONFIDENTIAL MATERIAL HAS BEEN FILED SEPARATELY WITH THE
         SECURITIES AND EXCHANGE COMMISSION. dollars ($* MATERIAL HAS BEEN
         OMITTED PURSUANT TO A REQUEST FOR CONFIDENTIAL TREATMENT. CONFIDENTIAL
         MATERIAL HAS BEEN FILED SEPARATELY WITH THE SECURITIES AND EXCHANGE
         COMMISSION.) per sponsor per race delivering the full package of
         on-site rights set forth in Schedule A hereto for the "Title" sponsor
         or "Partners". The exact amount of any deduction with regard to payment
         for on-site rights delivery shall be subject to mutual agreement
         between CART and ISL prior to the conclusion of each sponsorship
         agreement.

         "Amounts actually received by CART" shall also include any monies
         received by CART from race promoters by way of indemnification for
         cancellation of any races in the CART Series.

         "Amounts actually received by CART" does not include the value in kind
         element received by CART from sponsorship agreements existing on the
         date of signature of this Agreement. However, should such deals be
         renewed or renegotiated by ISL, then any incremental value in kind over
         and above that received from a sponsor as part of their existing
         contractual commitment to CART existent on the date of signature of
         this Agreement, shall be treated as an "amount actually received by
         CART".

2.       Treatment of Unwanted Value in Kind

         Any value in kind supplied as part of a sponsorship agreement solicited
         by ISL will be considered commissionable unless CART provides written
         notice to ISL prior to the conclusion of the relevant agreement that
         the value in kind is unwanted, either in whole or in part. Should CART
         subsequently use any or all of the previously notifies unwanted value
         in kind, then it shall be deemed to have been wanted and be further
         deemed to be commissionable.

3.       CART Series Trust Account

         (i)      The parties shall jointly establish an account at a bank to be
                  agreed between them to be identified as the CART Series Trust
                  Account ("Trust Account") into which all receipts under this
                  Agreement shall be directed. Payments out of this Trust
                  Account shall be made by the Trustee Bank in accordance with
                  the terms of this Agreement and shall require authorized
                  signatures of both parties and both parties 
<PAGE>   17

                  shall have full access to the records relating to this Trust
                  Account. The costs associated with the Trust Account shall be
                  borne equally between the parties.

         (ii)     ISL and CART shall pay, or cause to be paid, into the Trust
                  Account all monies received under sponsorship agreements
                  solicited by ISL and entered into by CART, and all monies
                  received by way of indemnification for race cancellation as
                  referred to in Paragraph 1 above.





<PAGE>   1
Press Information
- -----------------

                    CART ANNOUNCES LANDMARK PARTNERSHIP WITH
                       LEADING SPORTS MARKETING GROUP ISL


DETROIT, MICHIGAN / LUCERNE, SWITZERLAND - JUNE 29TH. CHAMPIONSHIP AUTO RACING
TEAMS HAS APPOINTED ISL AS ITS EXCLUSIVE WORLDWIDE MARKETING AGENT FOR THE SALE
OF ALL SPONSORSHIPS OF ITS OPEN WHEEL RACING SERIES - THE FEDEX CHAMPIONSHIP
SERIES, THE PPG DAYTON INDY LIGHTS SERIES AND THE KOOL TOYOTA ATLANTIC
CHAMPIONSHIP - UNTIL 2007. THE DEAL IS THE LONGEST AND LARGEST SUCH RELATIONSHIP
EVER ANNOUNCED BY A RACING ENTITY.

Championship Auto Racing Teams Inc. (CART) Chairman & CEO Andrew Craig and ISL
CEO Heinz P. Schurtenberger today announced the relationship, a nine year deal
worth a minimum of $215-235 million. The deal builds upon ISL's existing
relationship with CART, which gave ISL responsibility to sell a limited number
of sponsorships for the Fed Ex Championship Series in 1998.

"We are tremendously excited by this ground breaking agreement," said Andrew
Craig, "ISL is one of the largest and most successful sports marketing agencies
in the World and the scale of this partnership shows not only how far CART has
come, but also how far we can take the sport in the future. The agreement with
ISL will result in a significant increase in sponsorship revenues for CART in
1999 over 1998."

Heinz Schurtenberger sees CART as "not only a core element of ISL's North
American business but also as an important component of ISL Worldwide's global
growth strategy. CART is already the most exciting motor sports series in the
World and we believe it has the long-term potential to become the most popular
series as well."

Anyone who bought a can of Coke, pack of Kodak film or used a Visa card during
the Atlanta Olympic Games saw the results of one of Swiss-based ISL's most well
known programs - the Worldwide Olympic sponsorship program known as TOP which
was developed and marketed from 1985 through 1996 by ISL in cooperation with the
International Olympic Committee. Today, ISL's flagship property is the soccer
World Cup, now taking place in France, which it has marketed since 1982 and
where the company continues to hold the marketing and TV rights until the World
Cup 2006.

CART Executive Vice President and Chief Financial Officer, Randy Dzierzawski
noted; "Cart is now a public company and our major focus is on growing our
audience in the US and internationally while maintaining and enhancing the
quality of our product on the track. Our partnership with ISL allows us to focus
on these crucially important areas over the next decade, secure in the knowledge
that our sponsorship sales are in the best possible hands."


<PAGE>   2



ISL USA, based in Norwalk, CT, will open an office in Detroit in June to service
the CART project and soon will name the new project head. Overall responsibility
for the ISL/CART partnership rests with Darren Marshall, Senior Vice President
of International Motor Sports and General Manager of ISL USA. "CART already has
a number of outstanding sponsors - FedEx and PPG in particular", commented
Marshall. "Our task is to bring new companies to the sport and continue to add
value for existing sponsors by applying the innovative approach which
characterizes ISL."

CART owns, operates and markets the FedEx Championship Series, North America's
premier open wheel racing series. CART conducts 19 race events in five countries
and on four continents in 1998 and features drive such as Michael Andretti,
Bobby Rahal, Al Unser, Jr., 1996 series champion Jimmy Vasser and defending
champion Alex Zanardi in 850-horsepower cars capable of speeds of more than 240
miles per hour. CART also owns, operates and markets the PPG Dayton Indy Lights
Championship, a 14-race series of open-wheel events, as well as the KOOL Toyota
Atlantic Championship, a 12 race, open-wheel racing series. Many events in both
series are conducted in conjunction with FedEx Championship Series races
throughout North America.

ISL, the leading independent sports event media & marketing group, markets on
behalf of international sports federations and other governing bodies on an
exclusive worldwide basis event media and marketing rights including TV, video
and other electronic media rights, sponsorships, licensing & merchandising
rights and all related services. ISL's major business partners include the
International Federation of Football Associations (FIFA), the Union of European
Football Association (UEFA), the Olympic Council of Asia (OCA), the
International Amateur Athletic Federation (IAAF), Championship Auto Racing Teams
(CART), the International Basketball Federation (FIBA), the International
Gymnastics Federation (FIG), the International Cycling Federation (UCI) and the
International Swimming Federation (FINA). ISL and its affiliate companies SRI
RESEARCH, SRI PRIME and IVS are part of the ISMM GROUP. The Group serves its
business partners and sponsor clients since 1982 with 300 staff members in 11
offices located in the world's major markets.

                          _____________________________


For further information on CART, please contact Ron Richards at
(+1)248-362-8800. CART has filed a current report on Form 8-K with the
Securities and Exchange Commission relating to the agreement with ISL which can
be accessed thru the CART Homepage at www.CART.com.

FOR FURTHER INFORMATION ON THE ISMM GROUP, RESPECTIVELY ON ISL, PLEASE 
*REFER TO ISL HOMEPAGE AT WWW.ISLWORLD.COM 
*OR CONTACT EVELYNE JAEGER AT [email protected] OR (+41) 41 228 95 95





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