SERVICEMASTER CO
PRE 14A, 1998-03-23
MANAGEMENT SERVICES
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<PAGE>
 
                           SCHEDULE 14A INFORMATION

          Proxy Statement Pursuant to Section 14(a) of the Securities
                    Exchange Act of 1934 (Amendment No.  )
        
Filed by the Registrant [X]

Filed by a Party other than the Registrant [_] 

Check the appropriate box:

[X]  Preliminary Proxy Statement         [_]  CONFIDENTIAL, FOR USE OF THE
                                              COMMISSION ONLY (AS PERMITTED BY
                                              RULE 14A-6(E)(2))

[_]  Definitive Proxy Statement 

[_]  Definitive Additional Materials 

[_]  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12

                           The ServiceMaster Company
- --------------------------------------------------------------------------------
               (Name of Registrant as Specified In Its Charter)


- --------------------------------------------------------------------------------
   (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

   
Payment of Filing Fee (Check the appropriate box):

[X]  No fee required

[_]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

   
     (1) Title of each class of securities to which transaction applies:

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     (2) Aggregate number of securities to which transaction applies:

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     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which
         the filing fee is calculated and state how it was determined):

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     (4) Proposed maximum aggregate value of transaction:

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     (5) Total fee paid:

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[_]  Fee paid previously with preliminary materials.
     
[_]  Check box if any part of the fee is offset as provided by Exchange
     Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee
     was paid previously. Identify the previous filing by registration statement
     number, or the Form or Schedule and the date of its filing.
     
     (1) Amount Previously Paid:
 
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     (2) Form, Schedule or Registration Statement No.:

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     (3) Filing Party:
      
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     (4) Date Filed:

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Notes:

     Mailing date is March 25, 1998
<PAGE>
 
                                      LOGO
 
                                                                  March 25, 1998
 
Dear Stockholder:
 
  We are pleased to invite you to attend the 1998 Annual Meeting of
Stockholders of The ServiceMaster Company on Friday, May 1, 1998 at 2:00 p.m.
Central Time. The meeting will be held at the Company's headquarters at One
ServiceMaster Way, Downers Grove, Illinois.
 
  As more fully set forth in the notice of the meeting and proxy statement
which appear on the following pages, the principal items of business at the
meeting will be the election of five directors, the approval of two stock
option plans, the approval of a long-term performance award plan, the approval
of performance goals for certain executive officers and the ratification of the
appointment of independent public accountants for the year 1998. We will also
report to you at the meeting on the business and affairs of the Company.
 
  Our Annual Report for 1997 accompanies this statement.
 
  Your vote is important no matter how many shares you own. We hope you will be
able to attend the meeting in person, but if you cannot, please sign and date
the enclosed proxy and return it in the accompanying envelope. Prompt return of
your proxy will save the expense of sending you a second proxy.
 
C. William Pollard                  Carlos H. Cantu
Chairman                            President and Chief Executive Officer
 
                                                                            LOGO
<PAGE>
 
                           THE SERVICEMASTER COMPANY
 
                   NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
 
                           TO BE HELD ON MAY 1, 1998
 
TO THE STOCKHOLDERS OF THE SERVICEMASTER COMPANY:
 
  The Annual Meeting of Stockholders of The ServiceMaster Company, a Delaware
corporation, will be held at One ServiceMaster Way, Downers Grove, Illinois,
at 2:00 p.m. Central Time on May 1, 1998, for the purpose of considering and
voting on the following matters:
 
    1. Election of five (5) Directors;
 
    2. Approval of The ServiceMaster Company 1998 Equity Incentive Plan;
 
    3. Approval of the Non-Employee Directors Discounted Stock Option Plan;
 
    4. Approval of the ServiceMaster Long-Term Performance Award Plan;
 
    5. Approval of Named Executive Officers Performance Goals;
 
    6. Ratification of the appointment of Arthur Andersen LLP as auditors;
  and
 
    7. Such other matters as may properly come before the meeting.
 
  Only such stockholders of record at the close of business on March 16, 1998
are entitled to notice of and to vote at the meeting or any adjournment
thereof.
 
  Your attention is directed to the accompanying Proxy Statement. Whether or
not you plan to attend the meeting in person, you are urged to mark, sign,
date and return the enclosed proxy card in the enclosed postage-paid envelope.
The proxy may be revoked by appropriate notice to the Secretary and will not
affect the right of stockholders of record attending the meeting to vote in
person.
 
                                          Susan D. Baker
                                          Vice President and Secretary
 
March 25, 1998
<PAGE>
 
                           THE SERVICEMASTER COMPANY
 
                                PROXY STATEMENT
 
                      1998 ANNUAL MEETING OF STOCKHOLDERS
 
  This Proxy Statement is provided in connection with the 1998 Annual Meeting
of Stockholders of The ServiceMaster Company (the "Company") to be held at the
Company's principal office at One ServiceMaster Way, Downers Grove, Illinois
on Friday, May 1, 1998, at 2:00 p.m. Central Time or any adjournment thereof
for the purposes set forth in the accompanying notice. This Proxy Statement
and the accompanying proxy card are being mailed to shareholders on or about
March 25, 1998.
 
  STATUS OF THE COMPANY AS THE SUCCESSOR TO SERVICEMASTER LIMITED PARTNERSHIP
 
  From January 1, 1987 to December 26, 1997, the parent entity in the
ServiceMaster enterprise was ServiceMaster Limited Partnership, a Delaware
limited partnership (the "Partnership"). The managing general partner of the
Partnership was ServiceMaster Management Corporation. The owners of the
outstanding limited partner shares of the Partnership did not have the right
to vote directly for the directors of ServiceMaster Management Corporation;
rather, under the provisions of a voting trust with the stockholders of
ServiceMaster Management Corporation (all of whom were members of senior
ServiceMaster management), the Board itself had the power and responsibility
for determining its membership.
 
  The Company succeeded the Partnership as the parent entity in the
ServiceMaster enterprise by means of a reincorporating merger which was
completed on December 26, 1997 (the "Reincorporating Merger"). The
Reincorporating Merger was carried out in accordance with the plan of merger
submitted to and approved by the shareholders of the Partnership in January
1992. Prior to the Reincorporating Merger, the interim board of directors of
the Company, and the Partnership as the sole stockholder of the Company,
established the board of directors of the Company such that on the date of the
Reincorporating Merger it would consist of the same persons as the board of
directors of ServiceMaster Management Corporation. ServiceMaster Management
Corporation dissolved on February 24, 1998. The stockholders meeting to which
this Proxy Statement is addressed is the first meeting of the stockholders of
the Company to occur since the date of the Reincorporating Merger.
 
                              GENERAL INFORMATION
 
  Stockholders Entitled to Vote. Holders of record of the common stock of the
Company at the close of business on March 16, 1998 (the "Record Date") are
entitled to vote at the meeting. On that date there were approximately
186,800,000 shares of common stock, par value $0.01 per share (the "Common
Stock"), entitled to vote. With respect to all matters submitted to a vote at
the meeting, each share of Common Stock is entitled to one vote.
 
  Quorum. The presence, in person or by proxy, of the holders of a majority of
the shares of Common Stock outstanding on the Record Date will constitute a
quorum to conduct business.
 
  Voting. The enclosed proxy is solicited by the Board of Directors of the
Company. If the proxy is properly executed and returned, the shares will be
voted in accordance with the shareholder's instructions. If no instructions
are given with respect to a matter, the proxy will be voted in accordance with
the recommendations of the Board of Directors as set forth herein.
 
  A stockholder may, with respect to the election of directors, vote for all
five nominees named herein, withhold authority to vote for any or all such
nominees or vote for all such nominees other than any nominee with respect to
whom the stockholder withholds authority to vote. Stockholders do not have the
right to cumulate
 
                                       1
<PAGE>
 
votes in the election of directors. Qualified candidates will be elected to
the Board by a plurality of the votes cast at the Annual Meeting. Therefore,
the nominees receiving the highest number of votes cast for the number of
positions to be filled shall be elected.
 
  A stockholder may, with respect to each other matter specified in the notice
of the meeting, vote "FOR", vote "AGAINST", or "ABSTAIN" from voting. The
affirmative vote of a majority of the shares properly voted with respect to
each of the other matters presented for a vote at the Annual Meeting is
required for the approval of that matter. Accordingly, voting shares to
"abstain" on any particular matter will have the same effect as voting those
shares against that matter.
 
  Revocation of Proxies. A stockholder returning a proxy may revoke it prior
to exercise of the proxy at the Annual Meeting by executing and delivering a
later-dated proxy that is voted at the Annual Meeting, by voting in person by
ballot at the Annual Meeting, or by delivering a written notice of revocation
to the Secretary of the Company. Stockholders whose shares are held in the
name of a broker, bank or other holder of record can vote by returning a proxy
card to the broker or other holder of their shares instructing that holder or
broker on how to vote their shares. Such stockholders may not, however, vote
in person at the meeting unless they have first obtained a proxy, executed in
the stockholder's favor, from the holder of record.
 
  Deadline for Receipt of Stockholder Proposals and Nominees. Proposals of
stockholders of the Company which are intended to be presented by such
stockholders at the Company's 1999 Annual Meeting must be received by the
General Counsel of the Company no later than March 2, 1999 and not earlier
than February 1, 1999 in order to be eligible for inclusion in the proxy
solicitation materials relating to that meeting.
 
  Procedure for Nominations by Stockholders. The Nominating Committee of the
Board of Directors will consider candidates for the Board of Directors as
recommended by stockholders. For such a nominee to be a "qualified candidate"
for the Board within the meaning of the Bylaws of the Company, the nomination
must be made for an election at a meeting at which the Board has determined
that candidates will be elected; the nominee must be nominated by a
stockholder who will be a record owner on the record date for that meeting and
who is entitled to vote at the meeting; the nominating stockholder must
deliver a written nomination notice to the office of the Company's General
Counsel which notice provides the information required by the bylaws of the
Company; and such notice must be actually delivered not later than the close
of business on the 60th day and not earlier than the close of business on the
90th day prior to the first anniversary of the preceding year's annual meeting
of the stockholders. The notice must set out all information relating to such
person that is required to be disclosed in solicitations of proxies for
election of directors in an election contest, be accompanied by the nominee's
written consent to be named in the proxy statement as a nominee and to serving
as a director if elected, set forth the name and address of the stockholder
giving the notice and how the stockholder may be contacted, and set forth the
number of shares of the Company owned beneficially and of record by the
stockholder and the beneficial owner if different from the owner of record.
 
                                       2
<PAGE>
 
                             ELECTION OF DIRECTORS
                                 PROPOSAL ONE
                          (ITEM 1 ON THE PROXY CARD)
 
  The Board of Directors of the Company consists of 17 persons. Pursuant to
the Company's Certificate of Incorporation and the Company's Bylaws, the Board
is divided into three classes with staggered terms of three years each so that
the term of office of one class expires at each Annual Meeting of the
Stockholders. Each class is identified by the year in which its term of office
expires. The classes of directors as of the date of this Proxy Statement are:
the Class of 1998, consisting of five persons; the Class of 1999, consisting
of six persons; and the Class of 2000, consisting of six persons. The term of
each of the directors identified below as the Class of 1998 expires at the
Annual Meeting of the Stockholders for the year 1998. Persons elected as
directors at such meeting will become members of the Class of 2001 and will
hold office as directors until the next triennial election of directors.
 
  Although the Board of Directors presently consists of 17 persons, the Board
has set as an objective, to be accomplished over the next two to three years,
a reduction in the size of the Board to 13 to 15 persons.
 
  Unless otherwise directed, proxies in the form which accompanies this Proxy
Statement will be voted for the nominees listed below. If any of the nominees
becomes unavailable for election (which is not anticipated), the enclosed
proxy may be voted for the election of a substitute nominee as may be selected
by the Board.
 
  Information regarding each of the nominees and the other directors
continuing in office is set forth below. The descriptions of the business
experience of these persons include the principal positions held by them from
March 1993 to the date of this Proxy Statement. The Bylaws of the Company
require that a candidate for election as a director be less than 70 years of
age at the time he or she is to be elected and each of the nominees meets that
requirement. The period of service as a director includes service as a
director with the Company's predecessor.
 
  THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE ELECTION OF THE NAMED
NOMINEES AS DIRECTORS OF THE COMPANY.
 
NOMINEES
 
 
                LORD BRIAN GRIFFITHS OF FFORESTFACH
 
 
                International adviser to Goldman, Sachs & Co. concerned with
                strategic issues related to their United Kingdom and European
                operations and business development activities worldwide. He
                was made a life peer at the conclusion of his service to the
                British Prime Minister during the period 1985 to 1990. Lord
                Griffiths is a director of English, Welsh and Scottish
                Railways Ltd., London, England, a railroad company; Herman
                Miller, Inc., Zeeland, Michigan, an office furniture
                manufacturer; and Telewest Communications plc, London,
                England, a television company. He is a member of the Executive
                Committee and the Nominating Committee. Class of 1998. Age 56.
                Director since 1992.
 
    LOGO
 
                SIDNEY E. HARRIS
 
                Dean, College of Business Administration, Georgia State
                University. From July 1987 to July 1997, Dr. Harris was
                Professor of Management at the Peter F. Drucker Graduate
                Management Center at the Claremont Graduate School, Claremont,
                California. He was Dean of the Graduate Management Center from
                September 1991 to July 1996. He is a co-founder of the
                Institute for the Study of U.S./Japan Relations in the World
                Economy. Dr. Harris is a director of Transamerica Investors,
                Inc., Los Angeles, California, a mutual funds investment
                company; and Amresco, Inc., Dallas, Texas, a financial
                services company. He is a member of the Executive Committee.
                Class of 1998. Age 48. Director since 1994.
 
 
    LOGO
 
                                       3
<PAGE>
 
                GUNTHER H. KNOEDLER
 
                Retired Executive Vice President and Director Emeritus of Bell
                Federal Savings and Loan Association, Chicago, Illinois. He is
                a member of the Executive Committee and the Audit Committee
                (of which he is the chairman). Class of 1998. Age 68. Director
                since 1979.
 
 
    LOGO
 
                JAMES D. MCLENNAN
 
                President of McLennan Company, a full-service real estate
                company. Mr. McLennan is a director of The Loewen Group, Inc.,
                Burnaby, B.C., Canada, a provider of funeral services; and
                Advocate Health Systems, Oak Brook, Illinois, a health care
                provider. He is a member of the Audit Committee, the Employee
                Benefit Plan Oversight Committee and the Compensation
                Committee. Class of 1998. Age 61. Director since 1986.
 
 
    LOGO
 
                C. WILLIAM POLLARD
 
                Chairman of the Board of Directors. He served as Chief
                Executive Officer of the Company from May 1983 to December 31,
                1993. Mr. Pollard is a director of Herman Miller, Inc.,
                Zeeland, Michigan, an office furniture manufacturer; and
                Provident Companies, Inc., Chattanooga, Tennessee, an
                insurance company. He is a member of the Executive Committee
                (of which he is the chairman), the Finance Committee, the
                Employee Benefit Plan Oversight Committee, and the Nominating
                Committee. Class of 1998. Age 59. Director since 1977.
 
 
    LOGO
 
DIRECTORS CONTINUING IN OFFICE
 
                PAUL W. BEREZNY
 
                President, Berezny Investments, Inc., a real estate and
                development company. He is a member of the Audit Committee.
                Class of 1999. Age 63. Director since 1995.
 
 
    LOGO
 
                HENRY O. BOSWELL
 
                Retired President of Amoco Production Company and Chairman of
                the Board of Amoco Canada. Mr. Boswell is a director of Rowan
                Companies, Inc., Houston, Texas, an offshore oil drilling
                company; and Cabot Oil & Gas Corporation, Houston, Texas, an
                oil and gas production company. He is a member of the
                Executive Committee, the Compensation Committee (of which he
                is the chairman), the Nominating Committee, the Employee
                Benefit Plan Oversight Committee, and the Finance Committee.
                Class of 1999. Age 68. Director since 1985.
 
 
    LOGO
 
                                       4
<PAGE>
 
                CARLOS H. CANTU
 
 
 
LOGO            President and Chief Executive Officer of the Company since
                January 1, 1994. From May 1991 to December 31, 1993, Mr. Cantu
                was President and Chief Executive Officer of ServiceMaster
                Consumer Services L.P. Mr. Cantu is a director of First
                Tennessee National Corporation, Memphis, Tennessee, a
                financial institution. He is a member of the Executive
                Committee, the Nominating Committee, the Finance Committee,
                and the Employee Benefit Plan Oversight Committee. Class of
                1999. Age 64. Director since 1988.
 
                VINCENT C. NELSON
 
 
 
    LOGO        Business investor. Mr. Nelson is a member of the Executive
                Committee, the Nominating Committee (of which he is the
                chairman), and the Audit Committee. Class of 1999. Age 56.
                Director since 1978.
 
                STEVEN S REINEMUND
 
 
 
    LOGO        President and Chief Executive Officer of the Frito-Lay
                Company, the packaged foods division of PepsiCo, Inc. From
                1992 to March 1996, he served as President and Chief Executive
                Officer of the North American division of Frito-Lay. Mr.
                Reinemund is a director of PepsiCo, Inc., Purchase, New York,
                a food and beverage conglomerate, and a director of Provident
                Companies, Inc., Chattanooga, Tennessee, an insurance company.
                Class of 1999. Age 49. Director since January 1, 1998.
 
                CHARLES W. STAIR
 
 
 
    LOGO        Vice Chairman of the Board of Directors. He was President and
                Chief Executive Officer of ServiceMaster Management Services
                L.P. from May 1991 to December 31, 1994. He is a member of the
                Nominating Committee. Class of 1999. Age 57. Director since
                1986.
 
                HERBERT P. HESS
 
 
 
    LOGO        Managing Director of Berents & Hess Capital Management, Inc.,
                Boston, Massachusetts, an investment management firm. He is a
                member of the Executive Committee, the Finance Committee (of
                which he is the chairman), the Employee Benefit Plan Oversight
                Committee, and the Compensation Committee. Class of 2000. Age
                61. Director since 1981.
 
                                       5
<PAGE>
 
                MICHELE M. HUNT
 
 
 
    LOGO        Private business consultant. From 1980 to July 1993, she was
                employed by Herman Miller, Inc., an office furniture
                manufacturer, and during the period from July 1990 to July
                1993 she served as the company's Corporate Vice President for
                People and Quality. Ms. Hunt is a member of the Nominating
                Committee. Class of 2000. Age 48. Director since 1995.
 
                DALLEN W. PETERSON
 
 
                Chairman, Merry Maids Limited Partnership. He is a member of
                the Finance Committee and the Employee Benefit Plan Oversight
                Committee. Class of 2000. Age 61. Director since 1995.
 
    LOGO
 
                PHILLIP B. ROONEY
 
 
                Vice Chairman of the Board of Directors. From May 1996 to
                February 17, 1997, he was President and Chief Executive
                Officer of Waste Management, Inc., Oak Brook, Illinois ("WMI")
                and from November 1984 to May 1996, he was President and Chief
                Operating Officer of WMI. Mr. Rooney is a director of Van
                Kampen American Capital, Oak Brook, Illinois an investment
                management company; Stone Container Corporation, Chicago,
                Illinois, a paper manufacturing company; Illinois Tool Works,
                Inc., Glenview, Illinois, a diversified manufacturing company;
                and Urban Shopping Centers, Inc., Chicago, Illinois, a retail
                real estate management company. Class of 2000. Age 53.
                Director since 1994.
 
    LOGO
 
                BURTON E. SORENSEN
 
                Investor. From December 1984 to December 1995 he served as
                Chairman, President and Chief Executive Officer of Lord
                Securities Corporation. Mr. Sorensen is a director of
                Provident Companies, Inc., Chattanooga, Tennessee, an
                insurance company. He is a member of the Executive Committee,
                the Finance Committee, the Employee Benefit Plan Oversight
                Committee, and the Compensation Committee. Class of 2000. Age
                68. Director since 1984.
 
 
LOGO
 
                DAVID K. WESSNER
 
 
                Executive Vice President, HealthSystem Minnesota. From
                November 1992 to December 1993, he was Executive Vice
                President, Program and Process Improvement, Geisinger Health
                System. He is a member of the Executive Committee, the
                Nominating Committee, and the Compensation Committee. Class of
                2000. Age 46. Director since 1987.
 
    LOGO
 
                                       6
<PAGE>
 
MEETINGS OF THE BOARD AND COMMITTEES OF THE BOARD.
 
  The Board of Directors of ServiceMaster Management Corporation held five
meetings during 1997. Each incumbent director attended at least 75% of such
Board meetings that were held during the portion of 1997 that he or she served
as a director of ServiceMaster Management Corporation. Each incumbent director
attended 75% or more of the meetings of all committees of the Board of
Directors of ServiceMaster Management Corporation on which such director was a
member during 1997.
 
  The following committees are standing committees of the Board of Directors
of the Company:
 
 Executive Committee
 
  The Executive Committee has the power to grant any authorization or approval
and to take any other action which the Board could take except for matters
reserved to the Board of Directors by law or the Bylaws of the Company and
except for any action establishing the compensation for any member of the
Executive Committee. The members of the Executive Committee are: C. W. Pollard
(chairman), H. O. Boswell, C. H. Cantu, B. Griffiths, S. E. Harris, H. P.
Hess, G. H. Knoedler, V. C. Nelson, B. E. Sorensen and D. K. Wessner. The
Executive Committee met six times in 1997.
 
 Audit Committee
 
  The Audit Committee makes annual recommendations to the Board of Directors
concerning the appointment of independent public accountants to act as
auditors for the Company and its subsidiaries, reviews with the auditors the
scope of their annual audit, the accounting principles, policies and practices
of the Company, reviews with the auditors the results of their audit, and,
with the Company's internal financial personnel, the adequacy of the
accounting, financial and operations controls of the Company, and exercises
such other authority as may be delegated to the Audit Committee by the Board.
The members of the Audit Committee are: G. H. Knoedler (chairman), P. B.
Berezny, J. D. McLennan and V. C. Nelson. The Audit Committee met three times
in 1997.
 
 Nominating Committee
 
  The Nominating Committee recommends to the Board of Directors the persons to
be nominated by the Board for election by the stockholders at each annual
meeting of the stockholders and the persons to be elected to any vacancy on
the Board. The members of the Nominating Committee are: V. C. Nelson
(chairman), H. O. Boswell, C. H. Cantu, B. Griffiths, M. M. Hunt, C. W.
Pollard, C. W. Stair and D. K. Wessner. The Nominating Committee met two times
in 1997.
 
 Compensation Committee
 
  The Compensation Committee periodically reviews the compensation of members
of senior management of the Company, including base compensation and long-term
compensation arrangements, and makes recommendations to the Board of Directors
in the case of the Chairman and the Chief Executive Officer. The Compensation
Committee also has the authority to adopt rules and guidelines and to make
final administrative determinations in connection with the ServiceMaster 1998
Equity Incentive Plan, the ServiceMaster Long-Term Performance Award Plan and
the ServiceMaster Non-Employee Directors Discounted Stock Option Plan
(assuming such plans are approved by the stockholders). In addition to the
foregoing matters, the Board has delegated to the Compensation Committee the
following additional responsibilities: (i) determination, subject to Board
approval, of the compensation of the Chief Executive Officer and the Chairman
of the Board of Directors; (ii) review and approval of the recommendations of
the Chief Executive Officer on other compensation matters, including base
salaries, annual and long-term incentive plans and payments, option planning
and employee benefits; and (iii) certification or reporting on compensation
performance and payments as needed for compliance with governmental
regulations. The members of the Compensation Committee are: H. O. Boswell
(chairman), H. P. Hess, J. D. McLennan, B. E. Sorensen and D. K. Wessner. The
Compensation Committee met four times in 1997.
 
                                       7
<PAGE>
 
 Finance Committee
 
  The Finance Committee serves as a committee of special expertise on
financial matters affecting the ServiceMaster enterprise or any segment
thereof. The committee reviews financial reports and analyses and makes
recommendations on financial matters to the Board of Directors or the
Executive Committee. The members of the Finance Committee are: H. P. Hess
(chairman), H. O. Boswell, C. H. Cantu, D. W. Peterson, C. W. Pollard and B.
E. Sorensen. The Finance Committee met four times in 1997.
 
 Employee Benefit Plan Oversight Committee
 
  The Finance Committee, acting as the Employee Benefit Plan Oversight
Committee, periodically reviews the scope, investment policies and
administration of the Company's various employee benefit plans for the purpose
of ascertaining whether such plans fully comply with legal requirements and
are functioning consistently with the objectives for the plans as established
by the Board. The members of the Finance Committee are as stated above. The
Employee Benefit Plan Oversight Committee was established as a subdivision of
the Finance Committee in October 1997 and did not hold any meetings in 1997.
Prior to October 1997, its functions were carried out in part by the Profit
Sharing, Savings and Retirement Plan Administrative Committee.
 
COMPENSATION OF DIRECTORS
 
  During the year 1997, directors of ServiceMaster Management Corporation who
were not employees and who satisfied the other independence standards of the
Bylaws ("independent directors") received $3,000 for each meeting of the Board
of Directors and each meeting of a committee which they attended. In addition,
each independent director received an annual stipend of $12,000. The Chairman
of the Audit Committee received an additional annual stipend of $2,000. In
1998, the annual stipend for independent directors of the Company will be
$15,000 and the fee for actual attendance at meetings of the Board or
committees of the Board is $3,000 (Directors who are employees of the Company
or any subsidiary do not receive either a retainer or meeting fee). The
Chairman of the Audit Committee and the Chairman of the Compensation Committee
will be paid an additional stipend of $2,000.
 
  Each independent director of the Company may enter into a deferred fee
agreement whereby part or all of the fees payable to him or her as a director
are deferred and will either earn interest based on the five-year borrowing
rate for ServiceMaster or be used to purchase shares of the Company in a
number determined by the fair market value of such shares on the date of
purchase. Upon termination of a director's services as an independent director
or attainment of age 70, whichever occurs first, the director will receive the
amount for his or her deferred fee account in a lump sum or in installments or
in shares of the Company, depending on which deferral plan the director has
elected.
 
  The ServiceMaster 1994 Non-Employee Directors Option Plan (the "Directors
1994 Option Plan") provides that options to purchase shares of the Company may
be granted from time to time by the Board of Directors to those members of the
Board who are not employees of any ServiceMaster entity. The exercise price of
options granted under the Directors 1994 Option Plan is the fair market value
of the shares at the time of the grant. In 1997, options were granted to each
of 14 independent directors in the total amount of 115,500 shares. This plan
was discontinued at the end of 1997 and, subject to shareholder approval, has
been replaced by the ServiceMaster Non-Employee Directors Discounted Stock
Option Plan (described below).
 
  The ServiceMaster Non-Employee Directors Discounted Stock Option Plan was
approved by the Board of Directors of the Company in December 1997 and,
subject to shareholder approval, went into effect on January 1, 1998. A
description of this plan is set forth in this Proxy Statement as Proposal
Three.
 
                                       8
<PAGE>
 
           APPROVAL OF THE SERVICEMASTER 1998 EQUITY INCENTIVE PLAN
                                 PROPOSAL TWO
                          (ITEM 2 ON THE PROXY CARD)
 
  Purpose of the Proposed Plan. The purpose of the 1998 Equity Incentive Plan
is to benefit the Company and its subsidiaries and affiliated companies by
enabling the Company to offer stock-based incentives in the Company to
selected present and future employees and consultants, thereby giving them a
stake in the growth and prosperity of the Company and encouraging the
continuance of their services with the Company or subsidiaries or affiliated
companies. The following summary of the principal features of the Plan is
qualified in its entirety by the complete text of the Plan, a copy of which is
attached to this Proxy Statement as Exhibit A.
 
  Replacement of Three Existing Plans. The 1998 Equity Incentive Plan is
intended to replace three existing plans: the ServiceMaster Option Plan (which
dates back to January 1, 1986), the ServiceMaster 10 Plus Plan (which was
adopted in June 1990), and the ServiceMaster 1997 Share Option Plan (which was
adopted in December 1996). The Company's predecessor continuously maintained
these plans and made periodic grants to key employees thereunder. The Board of
Directors believes that the existence of these plans has been of substantial
benefit to the Company and its predecessor by allowing the Company's
predecessor to reward its key employees in a manner that closely aligns the
interests of management with the interests of the Company's stockholders.
However, none of these plans is satisfactory in the light of the
reincorporation of ServiceMaster at the end of 1997 since, among other things,
none of these plans allow for grants of "incentive stock options" (described
below). The foregoing three plans will remain in effect after December 31,
1997 only for the purposes of (i) governing existing but as yet unexercised
grants of options made under the plans and (ii) governing the transferability
of shares issued pursuant to the exercise of options granted under the plans.
 
  The three existing plans referred to above and various other equity-based
plans in effect from time to time are primarily responsible for the fact that
a significant percentage (approximately 13% at March 6, 1998) of the Company's
outstanding common stock is owned by persons currently employed by the Company
or a subsidiary.
 
  Duration of the Plan; Types of Awards; Eligible Participants;
Administration. Subject to stockholder approval of the 1998 Equity Incentive
Plan (hereinafter referred to as the "Plan" in this discussion of Proposal
Two), awards can be made under the Plan during the three-year period beginning
on January 1, 1998 and ending December 31, 2000. The Plan provides for three
types of equity-based incentive awards: incentive stock options, non-qualified
stock options and restricted stock (all subject to time-based vesting). All
employees of the Company or any subsidiary of the Company are eligible to
receive awards under the Plan. The Plan is administered by the Compensation
Committee of the Board of Directors (the "Compensation Committee").
 
  Number of Shares Subject to the Plan. Awards encompassing a total of not
more than 7,500,000 shares of the Company's common stock, representing
approximately 4% of the outstanding shares of common stock of the Company at
March 6, 1998, may be made over the three-year term of the Plan. For each of
such three years, the maximum number of shares which can be the subject of
awards is 2,500,000. Not more than 1,250,000 shares may be used in any one
year for incentive stock options. The Plan imposes a limitation of 375,000
shares for awards of restricted stock in any one of such three years. If and
to the extent that restricted stock is issued in any given year, the number of
shares so issued is subtracted from the maximum number of shares allowed for
that year for incentive stock options and/or nonqualified stock options, with
the allocation between the two types of options being made by the Chief
Executive Officer and the Compensation Committee. No participant in the Plan
may receive more than 500,000 shares over the duration of the Plan.
 
  Shares Used for the Plan; Effect of Stock Splits, Etc. Awards made under the
Plan may consist of either authorized and unissued shares or shares held in or
acquired for the treasury of the Company. If an option lapses or expires or is
forfeited, terminated or canceled, then the shares which are subject to such
option will again be available for the purpose of new awards under the Plan
(assuming that the Plan is then in effect). If there is any
 
                                       9
<PAGE>
 
change in the capitalization of the Company, such as a stock split or
dividend, or a merger, consolidation, or reorganization with another company,
or any other relevant change in the capitalization of the Company, the number
of shares available for options under the Plan and the number of shares
subject to outstanding options granted under the Plan shall be adjusted to
prevent dilution or enlargement of rights.
 
  Persons Eligible for Awards. Awards under the Plan may be made to employees
of or consultants to the Company or a subsidiary of the Company. A subsidiary
is, for this purpose, any entity in which the Company is the direct or
indirect beneficial owner of not less than 20% of all issued and outstanding
equity interests in such entity.
 
  Effective Date. Subject to stockholder approval, the Plan will be effective
as of January 1, 1998. No awards may be made under the Plan on or after
December 31, 2000 (unless the Plan is extended with shareholder approval).
 
  Effect of Termination of Employment; Certain Transfers of Awards. The
Compensation Committee has the discretion to specify the extent to which
awards expire in the event of voluntary or involuntary termination of
employment. The Compensation Committee also has the discretion to make stock
options and other awards transferable (for example, to family members).
 
  Option Grants: Exercise Price. The exercise price of stock options granted
under the Plan (whether in the form of incentive stock options or nonqualified
stock options) is determined by the Compensation Committee, but it may not be
less than the fair market value of the Company's stock on the date the option
is granted. Fair market value is defined as the average of the closing sales
prices of the Company's common stock on the New York Stock Exchange Composite
Tape on each of the five trading days immediately preceding the date the
option is granted, unless the Compensation Committee otherwise determines. The
Compensation Committee does not have the authority to reduce the exercise
price of any option after the date of grant or to permit the surrender and
cancellation of an option and to grant a replacement option at a lower
exercise price without obtaining stockholder approval. The full exercise price
must be paid at the time of exercise in cash.
 
  Option Grants: Term of Options. Options granted under the Plan shall expire
at such time as the Compensation Committee shall determine, but not later than
the tenth anniversary of the date of the grant. Options granted under the Plan
shall be exercisable at such times and be subject to such restrictions and
conditions as the Compensation Committee shall approve, which need not be the
same for each grant or for each participant.
 
  Option Grants: Federal Income Tax Consequences. The federal income tax
consequences of the issuance and exercise of options under the Plan depend on
the nature of the options granted.
 
    (a) Incentive Stock Options. With respect to an incentive stock option
  ("ISO"), generally, no taxable gain or loss will be recognized when the
  option is granted and no taxable gain or loss will be recognized when the
  option is exercised. However, if the ISO is exercised more than three
  months after termination of employment a gain will be recognized and taxed
  in the same manner as non-qualified options described below. Generally,
  upon exercise of an ISO, the difference between the fair market value and
  the exercise price will be an item of tax preference for purposes of the
  alternative minimum tax. If the shares acquired upon the exercise of an ISO
  are held for at least two years from the date of the grant of the option
  and for at least one year from the date of the exercise of the option, any
  gain or loss realized upon their sale will be treated as long-term capital
  gain or loss to the optionee and the Company will not be entitled to an
  income tax deduction. If the shares are not held for these time periods,
  the optionee is taxed at ordinary income rates in the year the stock is
  sold. The amount so taxed will generally be the difference between the fair
  market value of the stock on the date of exercise and the exercise price.
  Any additional gain arising after the stock is purchased will be capital
  gain. If the optionee were to sell the stock at a price below the value of
  the stock at the time of exercise, the amount of ordinary income is limited
  to the excess of the sales price over the exercise price. Generally, no tax
  deduction is available to the Company, either at the time of
 
                                      10
<PAGE>
 
  exercise of the ISO or upon a sale of the ISO stock. However, if the
  optionee is required to recognize ordinary income under the rules stated
  above, the Company will be entitled at that time to a tax deduction equal
  to the amount of ordinary income recognized by the optionee.
 
    (b) Nonqualified Stock Options. Under the applicable provisions of the
  Internal Revenue Code as presently in effect, no tax will be payable by the
  recipient of a non-qualified stock option at the time of the grant. Upon
  exercise of a non-qualified stock option, the excess of the fair market
  value of the shares with respect to which the option is exercised over the
  total option price of such shares will be treated for federal tax purposes
  as ordinary income. Any profit or loss realized on the sale or exchange of
  any shares actually received will be treated as a capital gain or loss. The
  Company will be entitled to deduct the amount, if any, by which the fair
  market value on the date of exercise of the shares with respect to which
  the option was exercised exceeds the exercise price.
 
  Restricted Stock. Grants of restricted stock may be made by the Compensation
Committee, subject to the terms and provisions of the Plan, at any time and in
such amounts as the Compensation Committee shall determine. Each such grant
shall be subject to a period of time during which the transfer of the stock is
restricted and may be subject to other restrictions, including but not limited
to restrictions based on the achievement of specific performance goals. Voting
rights and rights to receive dividends or other distributions may be
determined by the Compensation Committee.
 
  Change in Control. The Plan provides that, upon a change in control of the
Company, options shall become immediately exercisable and shall remain
exercisable throughout their entire term, and any period of restriction and
other restrictions on restricted stock shall lapse except as required by law.
 
  Amendments of the Plan. The Board of Directors may amend or terminate the
Plan in whole or in part at any time, subject to any requirement of
stockholder approval imposed by any applicable law, rule or regulation. No
amendment, modification or termination of the Plan shall adversely affect in
any material way any award previously granted under the plan without the
written consent of the holder of the award.
 
  Prospective Awards and February 1998 Awards (subject to stockholder
approval). It is not possible to determine the amount and type of awards that
will be made under the Plan after the date of this Proxy Statement or to state
the amount and type of awards which would have been made in 1997 had the Plan
been in effect, because such determinations are within the discretion of the
Compensation Committee, based on such factors as they deem pertinent in
selecting participants under the Plan and establishing awards. On February 16,
1998 the Compensation Committee approved granting approximately 1,051,850
incentive stock options to approximately 1,561 persons and 932,650
nonqualified options to 86 persons at an exercise price of $27.3875 per share,
all under the Plan but subject to stockholder approval of the Plan. The
following table shows the incentive stock options ("ISOs") and nonqualified
options ("NQSOs") granted to certain employees as part of the February 1998
awards. None of such persons received any restricted stock awards. The dollar
values of the awards shown in the table are determined by application of the
Black-Scholes method of calculating the value of options.
 
                   SERVICEMASTER 1998 EQUITY INCENTIVE PLAN
 
<TABLE>
<CAPTION>
                                                                    NUMBER OF
                                                                      SHARES
                                                           DOLLAR  ------------
NAME AND POSITION                                          VALUE   ISOS  NQSOS
- -----------------                                         -------- ---- -------
<S>                                                       <C>      <C>  <C>
Carlos H. Cantu, President and CEO....................... $684,688   0  100,000
C. William Pollard, Chairman of the Board................ $513,516   0   75,000
Ernest J. Mrozek, President & COO, Consumer Services..... $239,641   0   35,000
Robert F. Keith, President & COO, Management Services.... $239,641   0   35,000
Vernon T. Squires, Sr. Vice President and General
 Counsel................................................. $205,406   0   30,000
</TABLE>
 
                                      11
<PAGE>
 
  Information regarding stock options awarded to the above-named executive
officers in 1997 under the ServiceMaster 1997 Option Plan is provided on page
27 of this Proxy Statement.
 
  Shares Outstanding; Current Share Price. At December 31, 1997, approximately
186,629,000 shares of common stock of the Company were issued and outstanding
(approximately 199,760,000 shares after giving effect to outstanding options
and convertible securities on a weighted average basis over the year 1997). On
March 16, 1998, the closing price of the Company's common stock on The New
York Stock Exchange Composite Tape as reported in The Wall Street Journal
(Midwest edition) was $27.00 per share.
 
  Approval Requirement. Approval of this Proposal Two requires the affirmative
vote of a majority of the votes of all shares voted with respect to this
matter.
 
  THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THIS PROPOSAL.
 
                                      12
<PAGE>
 
        APPROVAL OF NON-EMPLOYEE DIRECTORS DISCOUNTED STOCK OPTION PLAN
                                PROPOSAL THREE
                          (ITEM 3 ON THE PROXY CARD)
 
  Purpose of the Proposed Plan. The purpose of the Non-Employee Directors
Discounted Share Option Plan (hereinafter referred to as the "Plan" in this
discussion of Proposal Three) is to benefit the Company and its stockholders
by encouraging the independent members of the Board of Directors to acquire
proprietary interests in the Company in the form of stock options granted in
lieu of retainer and meeting fees that would otherwise be paid in cash. This
Plan is intended to support the general objective of the Board of Directors to
have each of its members own a significant number of shares of common stock of
the Company. The following summary of the principal features of the Plan is
qualified in its entirety by the complete text of the Plan, a copy of which is
attached to this Proxy Statement as Exhibit B.
 
  Duration of the Plan; Administration. Subject to stockholder approval of the
Plan, stock options can be granted under the Plan during the three-year period
beginning on January 1, 1998 and ending December 31, 2000. The Plan is
intended to be self-governing and, accordingly, no discretionary action by the
Board or any committee of the Board is required. However, if any questions of
interpretations of the Plan should arise, they will be resolved by the
Compensation Committee of the Board (or any other committee which the Board
designates to deal with such matters).
 
  Dollar Limitation. The total amount of the retainer and attendance fees for
which shares may be granted under the Plan is $42,000. Such amount is based
upon a retainer fee of $15,000, four Board meetings at $3,000 per meeting and
five committee meetings at $3,000 per meeting. Credit is given for the meeting
attendance component only if a director actually attends the meetings. All
other retainer and attendance fees will be paid on a cash basis or may be
deferred pursuant to the Director Deferred Compensation Plan and, at the end
of the deferral period, paid in either cash or shares of common stock.
 
  Number of Shares Subject to the Plan. The maximum number of shares of the
Company's common stock which may be issued upon exercise of options granted
under the plan is 500,000. If there is any change in the capitalization of the
Company, such as a stock split or dividend, or a merger, consolidation or
reorganization with another company, or any other relevant change in the
capitalization of the Company, the number of shares available for options
under the Plan and the number of shares subject to outstanding options granted
under the Plan shall be adjusted to prevent dilution or enlargement of rights.
 
  Eligibility. Options may be granted under the Plan only to those directors
who are not employees of the Company or any subsidiary of the Company at the
time they make an election to receive their retainer or fees in the form of
options.
 
  Effective Date. Subject to stockholder approval, the Plan is effective as of
January 1, 1998.
 
  Option Grants: Exercise Price. Each option granted under the Plan will have
an exercise price per share equal to 85% of the fair market value per share of
the underlying shares of common stock of the Company on the date on which the
option is granted. Each option granted under the Plan will be for a number of
shares which is determined by dividing the amount of the retainer or fees
earned and for which the option is being granted in lieu of a cash payment by
15% of the then fair market value per share of the underlying shares of common
stock of the Company on the date on which the option is granted. The effect of
these determinations is to provide an option which, at the time it is granted,
is immediately "in the money" by an amount equal to the amount of the retainer
or fees earned at that point in time and for which the option is being granted
in lieu of a cash payment.
 
  Grant Dates. The dates on which options under the Plan will be granted to
directors who have elected to receive their retainer and fees in the form of
options will be the last day of the third month in each calendar quarter.
 
                                      13
<PAGE>
 
  Federal Income Tax Consequences of Option Grants. All options granted under
the plan are classified as nonqualified stock options for purposes of the
Internal Revenue Code. No tax will be payable by the grantee-director at the
time of the grant. Upon exercise of the option, the excess of the fair market
value of the shares with respect to which the option is exercised over the
total option exercise price for such shares will be treated for federal income
tax purposes as ordinary income. Any profit or loss realized on the sale or
exchange of any shares actually received will be treated as a capital gain or
loss. The Company will be entitled to deduct the amount, if any, by which the
fair market value on the date of exercise of the shares with respect to which
the option was exercised exceeds the exercise price.
 
  Effect of Termination of Board Service. If a non-employee director
terminates his or her service as a director for any reason prior to a grant
date on which he or she would otherwise receive an option, the option will not
be granted and the relevant amount of such director's retainer and fee will be
paid in cash. If a non-employee director terminates his or her service as a
director after having attained at least 120 months of aggregate Board service
or at such person's normal retirement date, all outstanding options granted to
such director under the Plan will remain outstanding and will expire on their
normal expiration dates. If a non-employee director terminates his or her
service as a director with less than 120 months of aggregate Board service or
prior to his or her normal retirement date but not on account of death or
disability, all outstanding options granted to such director under the Plan
will expire on the first anniversary of such termination of Board services.
However, if the reason for termination of Board service was death or
disability, then the option will expire at the earlier of the fifth
anniversary of such event or at the normal expiration date for the option.
 
  Amendment. The Board may amend or terminate the Plan in whole or in part at
any time, subject to any requirement of stockholder approval imposed by any
applicable law, rule or regulation. No amendment, modification or termination
of the Plan shall adversely affect in any material way any award previously
granted under the Plan, without the written consent of the holder of the
option.
 
  Grants Proposed to be Made on March 31, 1998. Certain directors have,
subject to stockholder approval of the Plan, elected to receive the amounts of
their retainer and fees which have been earned during the first quarter of
1998 in the form of options granted under the Plan. If the fair market value
of the Company's shares of common stock on March 31, 1998 were $28.00 per
share, each of such directors would receive options for 2,500 shares at an
exercise price of $23.80 per share, assuming that he or she attended the
requisite number of meetings held during the period January 1, 1998 to March
31, 1998. The directors who have made the election under the Plan are: Paul W.
Berezny, James D. McLennan, Henry O. Boswell, Michele M. Hunt, Brian
Griffiths, Steven S Reinemund, Sidney E. Harris, Burton E. Sorensen, Herbert
P. Hess, David K. Wessner, Gunther H. Knoedler.
 
  Shares Outstanding; Current Share Price. At December 31, 1997, approximately
186,629,000 shares of common stock of the Company were issued and outstanding
(approximately 199,760,000 shares after giving effect to outstanding options
and convertible securities on a weighted average basis over the year 1997). On
March 16, 1998, the closing price of the Company's common stock on the New
York Stock Exchange Composite Tape as reported in the Wall Street Journal
(Midwest Edition) was $27.00 per share.
 
  Approval Requirement. Approval of Proposal Three requires the affirmative
vote of a majority of the votes of all shares voted with respect to this
matter.
 
  THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THIS PROPOSAL.
 
                                      14
<PAGE>
 
          APPROVAL OF SERVICEMASTER LONG-TERM PERFORMANCE AWARD PLAN
                                 PROPOSAL FOUR
                          (ITEM 4 ON THE PROXY CARD)
 
  Background. For each of the years 1987 to and including 1997, ServiceMaster
Management Corporation served as the managing general partner of ServiceMaster
Limited Partnership (the Company's predecessor) and The ServiceMaster Company
Limited Partnership (the "Partnerships"). ServiceMaster Management Corporation
maintained equity capital of approximately $15 million during this period.
This capital was provided by the stockholders of ServiceMaster Management
Corporation in the form of promissory notes payable on demand by ServiceMaster
Management Corporation. Payment of these notes was guaranteed by letters of
credit the cost of which was borne by the stockholders of ServiceMaster
Management Corporation. These promissory notes would become due and payable if
ServiceMaster Management Corporation, as the general partner of each of the
Partnerships, were required to pay the debts of the Partnerships. The
stockholders of ServiceMaster Management Corporation consisted of key
executives within the ServiceMaster enterprise numbering not more than 35
during the years 1987 through 1996 and not more than 38 in the year 1997.
These stockholders received quarterly cash distributions from ServiceMaster
Management Corporation based upon the general partner 1% carried interests
held by ServiceMaster Management Corporation in each of the Partnerships.
These general partner interests caused approximately 2% of the net income of
the ServiceMaster enterprise to be allocated to ServiceMaster Management
Corporation. The related cash distributions made by the Partnerships to
ServiceMaster Management Corporation were passed through by the latter as
dividends to the corporation's stockholders. These dividends represented a
return on the investment made by the stockholders in ServiceMaster Management
Corporation commensurate with the financial risk undertaken by these
stockholders. These arrangements terminated at the end of December 1997 when
the Company replaced ServiceMaster Limited Partnership as the parent entity in
the ServiceMaster enterprise.
 
  Development of the Long-Term Performance Award Plan. In December 1997, the
Compensation Committee of the Board of Directors (the "Compensation
Committee") approved the ServiceMaster Long-Term Performance Award Plan
(hereinafter referred to as the "Plan" in this discussion of Proposal Four)
and the Board thereafter directed that the Plan be submitted to the Company's
stockholders for their approval. The Plan was developed in part as a mechanism
to replace the arrangements with ServiceMaster Management Corporation
described above (but which would be more performance-based) and in part to
establish a plan which would enable the Company to provide long-term
incentive-based compensation to its key employees and to provide for
compensation at levels which would be competitive with compensation paid by
other companies with which a ServiceMaster unit competes. The following
summary of the principal features of the Plan is qualified in its entirety by
the complete text of the Plan, a copy of which is attached to this Proxy
Statement as Exhibit C.
 
  Term of the Plan. Subject to stockholder approval of the Plan, payments will
be made under the Plan during the three-year period beginning on January 1,
1998 and ending December 31, 2000. Each of such years is hereinafter referred
to as a "Plan Year."
 
  Determination of Annual Payouts. The amount which is paid out with respect
to each Plan Year is preliminarily determined by the performance of the
Company with respect to three factors for that Plan Year: (1) growth in
earnings per share ("EPS") relative to the preceding year; (2) growth in
economic value added ("EVA") relative to the preceding year; and (3) growth in
revenue relative to the preceding year. Pool amounts are established for each
of these factors as follows:
 
    EPS Factor: potential poo1 is 1.20% of pre-tax income, with the actual
  pool amount determined by the magnitude of the growth rate for EPS. If the
  EPS growth rate is less than 10%, the actual EPS pool amount is zero; if
  the EPS growth rate is 10%, the actual EPS pool amount is one half of the
  potential amount; if the ESP growth rate is 20% or more, the actual EPS
  pool amount is the same as the potential amount; and if the EPS growth rate
  is in between 10% and 20%, the actual EPS pool amount will range
  proportionally between 50% and 100% of the potential amount.
 
                                      15
<PAGE>
 
    EVA Factor: 7% of "incremental EVA", meaning the difference between the
  EVA for the Plan Year and the EVA for the immediately preceding year.
 
    Revenue Factor: potential pool amount is 0.02% of revenue, with the
  actual pool amount determined by the growth in revenue for the Plan Year
  relative to revenue for the immediately preceding year. If the growth rate
  is less than 10%, the actual revenue pool amount is zero; if the growth
  rate is 15% or more, the actual pool amount is the potential amount; if the
  growth rate is in between 10% and 15%, the actual revenue pool amount will
  range proportionally between 0.01% of revenue and 0.02% of revenue.
 
  The separate pool amounts are combined into a total preliminary pool amount
which is then adjusted by a "total return modifier." The Company's total
return for the Plan Year (meaning the sum of dividends paid plus the increase
in the share price for the Plan Year relative to the immediately preceding
year) is compared to the S&P 500 total return figure for the same year. If the
Company's total return equals or exceeds the 75th percentile for the S&P 500
total return, the Plan pool amount is increased by 20%; if the Company's total
return is below the 25th percentile for the S&P 500 total return, the Plan
pool amount is reduced by 20%. If the Company's total return is in between the
25th and the 75th percentiles for the S&P 500 total return, no adjustment is
made in the Plan pool amount.
 
  Payments to participants in respect of any given Plan Year are made as
promptly as practicable after the close of the year and after the necessary
calculations have been completed. Quarterly draws by participants against
their expected final payout are permitted. At the time of the payout for a
Plan Year, 20% of the pool amount will be held back for payment in whole or in
part in early 2001. The extent to which this held-back amount is paid will
depend upon the extent to which the Company has achieved its strategic
planning objectives for the five-year planning cycle which ends December 31,
2000. A participant's interest in this held-back amount is forfeited in the
event of certain terminations of employment prior to December 31, 2000.
 
  A participant can elect to take his or her payment in the form of cash or
shares of common stock of the Company or a combination of cash and stock. To
the extent that stock is elected as the form of payment, such election will
entitle the participant to shares in a number which, at their then fair market
value, reflects 120% of the amount which would be paid if the payment were
made in cash. All shares issued pursuant to such election are subject to a
three-year restriction on transferability.
 
  Participants and Participation Units. For purposes of determining the extent
to which Participants receive payouts under the Plan, the Plan is divided into
10,000 units. The selection of the Participants for each Plan Year, and the
number of units which are assigned to each participant for that Plan Year, is
made by the Chief Executive Officer with the approval of the Compensation
Committee at the beginning of the Plan Year. The Plan authorizes the Chief
Executive Officer, with the approval of the Compensation Committee, to adjust
downward the number of units held by a participant during the course of the
Plan Year. Any such adjustments may not serve to increase the participation in
the Plan for that Plan Year for any participant to which section 162(m) of the
Internal Revenue Code is applicable. It is expected that up to 100 key
employees of the Company or a subsidiary of the Company will be selected each
year as participants in the Plan.
 
                                      16
<PAGE>
 
  Illustration of the Operation of the Plan. The operation of the Plan can be
illustrated by the following examples. (The assumptions used in these examples
do not constitute any representations as to ServiceMaster's projected or
expected results of operations for 1998 or any other year). In each of the
examples, the EPS factor accounts for about 60% of the Total Award Amount
before the modifier; the EVA factor accounts for about 25% of the Total Award
Amount before the modifier; and the Revenue factor accounts for about 15% of
the Total Award Amount before the modifier.
 
 
 Example 1:
 
<TABLE>
<CAPTION>
                                       GROWTH ASSUMPTION  EARNINGS PER PLAN UNIT
                                       ------------------ ----------------------
  <S>                                  <C>                <C>
  EPS factor.........................                 20%          $401
  Incremental EVA....................           at target           147
  Revenue............................                 15%            91
                                                                   ----
    Total Award Amount Before
     Modifier........................                               639
  Total Return Modifier:
  20% of Total Award Amount if the
   Company is in the 75th percentile.  at 76th percentile           128
                                                                   ----
    Total Award Amount After
     Modifier........................                              $767
                                                                   ====
  Paid in current year (80%).........                              $614
  Held back pending achievement of
   three-year goals (20%)............                              $153
 
 Example 2:
 
  EPS factor.........................                 15%          $294
  Incremental EVA....................    at 75% of target           116
  Revenue............................                 12%            62
                                                                   ----
    Total Award Amount Before
     Modifier........................                               472
  Total Return Modifier:
  20% of Total Award Amount if the
   Company is in the 75th percentile.  at 50th percentile             0
                                                                   ----
    Total Award Amount After
     Modifier........................                              $472
                                                                   ====
  Paid in current year (80%).........                              $378
  Held back pending achievement of
   three-year goals (20%)............                              $ 94
</TABLE>
 
 
  Participants for the Plan Year 1998. In February 1998, the Chief Executive
Officer, with the approval of the Compensation Committee, selected 78 persons
as participants in the Plan for the Plan Year 1998 and designated the number
of participation units allocated to each such person. These actions are
subject to the approval of the Plan by the stockholders. The following table
shows the participation units allocated to persons listed in the table on page
25 of this Proxy Statement (the "named executive officers"). It is not
possible to determine the amount of awards that will be made for the named
executive officers under the Plan after the date of this Proxy Statement
because such amounts are dependent upon the results of operations for the year
1998 and because the number of participation units held by the named executive
officers may be modified downward during the course of the year 1998. If the
Plan had been in effect for the year 1997, the payments to the named executive
officers would have been as shown in the far right-hand column of the table on
the next page, assuming that such executive officers had held the same number
of participation units throughout the year 1997 as have been allocated to them
for the year 1998. The proforma payments column reflects the 20% holdback
described above.
 
                                      17
<PAGE>
 
<TABLE>
<CAPTION>
                                                                PRO FORMA DOLLAR
                                              NUMBER OF UNITS    VALUE FOR 1997
NAME AND POSITION                            FOR 1998 PLAN YEAR  (CASH ELECTION)
- -----------------                            ------------------ ----------------
<S>                                          <C>                <C>
Carlos H. Cantu, President and CEO.........        1,000            $624,590
C. William Pollard, Chairman of the Board..          620            $387,246
Ernest J. Mrozek, President & COO, Consumer
 Services..................................          577            $360,389
Robert F. Keith, President & COO,
 Management Services.......................          577            $360,389
Vernon T. Squires, Sr. Vice President and
 General Counsel...........................          300            $187,377
</TABLE>
 
  The foregoing grants of participation units under the Plan for the year 1998
are subject to stockholder approval of this Proposal Four. These grants will
be rescinded if Proposal Four is not approved by the stockholders at the
Annual Meeting for the year 1998.
 
  Other Limitations on Awards to Certain Persons. The Compensation Committee
has approved the following additional limitation on amounts which can be paid
to the named executive officers under the ServiceMaster Long-Term Performance
Award Plan. During the three-year term of such plan, i.e., the period from
January 1, 1998 to December 31, 2000, the aggregate maximum fair market value
of the awards granted to such named executive officer in any one year (with
the fair market value of each award being determined at the time the award is
received) can not exceed 10% of the total amount payable in respect of that
year.
 
  Summary. The Plan has been developed in conjunction with the Company's
employee base compensation and annual incentive plan schedules with the result
that, for participants in the Plan, a significant element of their
compensation will depend upon the achievement by the Company as a whole of
growth as measured by a variety of factors, all of which relate directly to
shareholder value. The Board believes that by linking a portion of the
compensation of leaders in the ServiceMaster enterprise to an increase in
shareholder value these leaders will be motivated to understand and to exert
all possible efforts to achieve Company-wide goals through internal synergies
and cooperation among the various units within the ServiceMaster enterprise.
 
  Approval Requirement. Approval of this Proposal Four requires the
affirmative vote of a majority of the votes of all shares voted with respect
to this matter.
 
  THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THIS PROPOSAL.
 
                                      18
<PAGE>
 
             APPROVAL OF NAMED EXECUTIVE OFFICER PERFORMANCE GOALS
                                 PROPOSAL FIVE
                          (ITEM 5 ON THE PROXY CARD)
 
  Section 162(m) of the Internal Revenue Code of 1986, as amended, does not
allow publicly held corporations to obtain a tax deduction for compensation in
excess of $1,000,000 which is paid to its chief executive officer and to each
of the four other most highly compensated executive officers (collectively the
"named executive officers") unless the compensation in excess of $1,000,000 is
"performance based" and satisfies certain other conditions. One such condition
is that the material terms under which such compensation is paid are disclosed
to shareholders and approved by a majority in a separate shareholder vote
which is taken before the payment of such compensation.
 
  For the period 1986 to and including 1997, section 162(m) was not applicable
to the Company's predecessor (ServiceMaster Limited Partnership) since section
162(m) does not apply to non-corporate entities. However, the reincorporation
of the parent entity at the end of 1997 requires that the provisions of
section 162(m) be taken into account in formulating the Company's senior
executive officer compensation arrangements.
 
  The Board of Directors believes that it is in the best interests of the
Company and its shareholders to maintain a compensation program that allows
the Company to attract and retain senior executive officers of the highest
caliber. The Board of Directors also believes that such a program should
encompass not only adequate base compensation but also performance based
awards which will promote extraordinary performance and, at the same time,
qualify as a tax-deductible expense. Accordingly, the Board of Directors and
the Compensation Committee of the Board of Directors have established, and in
this Proposal Five the Board of Directors is requesting shareholder approval
of, performance goals for application to the Company's two presently-existing
performance award plans: the ServiceMaster Incentive Compensation Plan
(described in the next paragraph) and the proposed ServiceMaster Long-Term
Performance Award Plan (described in this Proxy Statement at pages 15 to 18).
 
  ServiceMaster Incentive Compensation Plan. The ServiceMaster Incentive
Compensation Plan is an annual bonus plan under which compensation is paid to
both executive officers and other employees at the end of each year in amounts
which depend on the extent to which the operating units in which such officers
and employees are assigned have met their budget targets and goals as
established at the beginning of the year or, in the case of officers and
employees of the parent unit, the extent to which the Company as a whole has
met its budget as established at the beginning of the year. The Company is
continuing this plan into 1998 and expects to utilize it in years thereafter.
Amounts payable to such persons are set at a percentage of the person's base
salary. In general, if a person's unit fails to achieve 90% of its budget
target, the person will not be paid anything under the plan in respect of his
or her unit's performance (which comprises the major element of the incentive
compensation requirement). To a lesser degree, some payments may be earned by
reason of the performance of higher level units or the achievement of
individual performance goals. If a person's unit achieves 90% of its budget,
payments will range from 10% to 120% of his or her base salary (175% in the
case of the Chief Executive Officer), depending on the extent to which the
unit's results approach, equal or exceed budget. The foregoing rules and the
additional limitations on amounts which can be paid to the named executive
officers under the ServiceMaster Incentive Compensation Plan as set forth
herein constitute the material terms of the plan.
 
  In the case of the named executive officers, the amount which can be paid in
any given year under the ServiceMaster Incentive Compensation Plan can not
exceed any of the following amounts: for the Chief Executive Officer, 175% of
his base salary as established at the preceding January 1; and for all other
of the named executive officers, 120% of their respective base salaries as
established at the preceding January 1.
 
  In any and all events, the amount paid to each named executive officer each
year under the ServiceMaster Incentive Compensation Plan must be approved by
the Compensation Committee.
 
  ServiceMaster Long-Term Performance Award Plan. The description of the
ServiceMaster Long-Term Award Plan is set forth on pages 15 to 18 of this
Proxy Statement and the description of the terms and conditions
 
                                      19
<PAGE>
 
on which awards are made, if at all, are incorporated herein by reference. The
performance standards and criteria for the payment of cash or shares under
that plan are incorporated herein by reference.
 
  Other Considerations. The Compensation Committee has the discretion to
reduce the amount of compensation actually paid to a participant in any
performance-based compensation plan notwithstanding that the performance goals
underlying such plan have been met.
 
  The Compensation Committee, with the approval of the Board of Directors, has
established the foregoing goals and maximum payment limitations and considers
such goals and limitations to be appropriate in light of foreseeable
contingencies, the future business condition of the Company and the
competitive environment with respect to the employment and retention of senior
executive officers.
 
  Approval Requirement. Approval of this Proposal Five requires the
affirmative vote of a majority of the votes of all shares voted with respect
to this matter.
 
  THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THIS PROPOSAL.
 
                                      20
<PAGE>
 
        RATIFICATION OF APPOINTMENT OF ARTHUR ANDERSEN LLP AS AUDITORS
                                 PROPOSAL SIX
                          (ITEM 6 ON THE PROXY CARD)
 
  The Board of Directors has appointed Arthur Andersen LLP to serve as the
Company's independent certified public accountants for 1998. Arthur Andersen
LLP has audited and rendered its opinion on the financial statements of the
Company for many years. Representatives of Arthur Andersen LLP will be present
at the 1998 Annual Meeting and will be available to respond to appropriate
questions and to make a statement if they desire to do so.
 
  Approval of this Proposal Six requires the affirmative vote of a majority of
the votes of all shares voted with respect to this matter.
 
  THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THIS PROPOSAL.
 
                                      21
<PAGE>
 
                            EXECUTIVE COMPENSATION
 
COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION
 
 Overview
 
  With respect to the year 1997, the Company's compensation plans and policies
for its executive officers were the same as had been in effect for many years.
These plans and policies were designed to attract and retain executives of the
highest caliber and, if specified performance targets were achieved, to
produce levels of compensation commensurate with the compensation paid to
executives of organizations with which the Company competes when those
organizations achieve high performance.
 
  The 1997 compensation package for the Company's executive officers consisted
of four components: (1) an annual base salary established at the beginning of
the year and based on the standards described below; (2) a bonus established
by the Company's Incentive Compensation Plan (under which bonus amounts are
determined by the extent to which the actual performance of the Company (or
the relevant division thereof) achieved its budget objectives); (3) stock
options (the number of which was based upon the recommendation of the officer
to whom the executive reports and by decision of the Chief Executive Officer
and the Compensation Committee; and (4) the Company's profit sharing and
retirement plans.
 
  The 1998 compensation package for executive officers will include items (1)
and (2) above and, subject to shareholder approval, incentive or nonqualified
options and/or stock grants under a new Equity Incentive Plan which is
intended to replace all pre-existing stock option and stock grant plans (see
Proposal No. 2 in this Proxy Statement) and a new Long-Term Performance Award
Plan which is intended to relate a significant part of an executive officer's
compensation to the performance of the Company as a whole (see Proposal No. 4
in this Proxy Statement).
 
  The foregoing components of the Company's compensation policies for
executive officers are described in greater detail below.
 
 Base Salary
 
  Base salaries for executive officers are generally established to reflect
the duties and level of responsibilities attendant to the officer's position
and, in conjunction with the Company's Incentive Compensation plan and (in
1998 and thereafter the Company's Long-Term Performance Award Plan) to be
competitive with base salaries paid by other companies with whom the Company
competes. However, the performance and contribution of the individual remains
a critical factor in regard to any salary adjustment. The Company utilizes
surveys of salary information for comparable positions as furnished by
independent salary consulting firms engaged by the Company for this purpose.
Base salaries for executive officers are approved by the Compensation
Committee in December of the year immediately preceding the year in which the
salary is to take effect.
 
  The base salary paid to Carlos H. Cantu, President and Chief Executive
Officer, for the year 1997 was established in December 1996 in the amount of
$450,000. Such amount represented an increase of $62,000 (16%) over his base
salary for 1996. The base salary and the amount of the increase relative to
1996 reflected the factors discussed above and the fact that the Company
achieved an excellent performance for the year 1996. For the year 1998, the
base salary for Mr. Cantu has been set at $475,000. Such amount represents an
increase of $25,000 (5.6%) over the 1997 base salary level and reflects the
factors discussed above and, in particular, the excellent performance of the
Company in 1997.
 
 Incentive Compensation Plan
 
  The Company has for many years maintained an incentive bonus plan known as
the ServiceMaster Incentive Compensation Plan. The plan provides for an annual
bonus which is largely based upon the performance of the Company and/or the
performance of an individual business unit, if applicable, in terms of
achieving its budget
 
                                      22
<PAGE>
 
as established at the beginning of the year. The plan provides for bonuses in
amounts which represent percentages of executives' base compensation. These
amounts can range from 0%, if the relevant business unit fails to achieve at
least 90% of its budget target (except that in some cases payment may be
earned by reason of the performance of a higher level unit or achievement of
individual performance goals,) up to 120% of base salary (175% of base salary
in the case of the Chief Executive Officer) if the relevant business unit
exceeds its budget target. The Incentive Compensation Plan reflects the
philosophy of the Company that a very significant part of an executive's total
compensation should be based upon the financial performance of the Company
and/or the business unit in which the executive is employed.
 
  For the year 1997, Mr. Cantu was paid $787,500 pursuant to the Incentive
Compensation Plan. Such amount represented 175% of his base salary and
reflected the fact that the Company achieved excellent financial results which
exceeded the Company's budget target.
 
  The ServiceMaster Incentive Compensation Plan will continue in effect in
1998 and will not be replaced by the Long-Term Performance Award Plan.
(Assuming approval by the shareholders, the latter plan is designed to provide
long-term incentive awards to both executive officers and non-executive
officers based upon the performance of the Company as a whole and, in the case
of certain participants, to potentially offset the loss of investment income
which resulted from the return of the enterprise to corporate form at the end
of 1997 and the dissolution of ServiceMaster Management Corporation in early
1998).
 
 Stock Options
 
  The Compensation Committee believes that the interests of stockholders and
executive officers and other key employees become more closely aligned when
executives are provided an opportunity to acquire proprietary interests in the
Company through ownership of the Company's common stock. In accordance with
established practice, the Compensation Committee approved grants of options to
executive officers and other key employees in February 1997 under the
ServiceMaster 1997 Share Option Plan. All of such options were for terms of 10
years and were subject to a vesting schedule under which 20% of the option
became exercisable on each anniversary of the grant date such that by the
fifth anniversary of the grant date the options were fully exercisable. The
vast majority of options were granted with an exercise price of $16.83 per
share (adjusted to reflect the June 1997 3-for-2 share split), which was the
fair market value of the underlying shares on the date of the grant.
Individual option grants were determined on the basis of the individual's and
the Company's performance in 1996. Options to purchase a total of 1,318,500
shares (adjusted to reflect the June 1997 3-for-2 share split) were granted to
12 executive officers as a group; Mr. Cantu's option grant was for 150,000
shares (adjusted to reflect the June 1997 3-for-2 share split).
 
  The ServiceMaster 1997 Share Option Plan is to be replaced by the 1998
Equity Incentive Plan which is being proposed to the stockholders for approval
at the annual meeting of the stockholders in May 1998. (See Proposal No. 2 in
this Proxy Statement.) In February 1998, the Compensation Committee, subject
to stockholder approval, approved option grants under the new plan for
approximately 1,647 employees, including 12 executive officers. All of such
options were for terms of 10 years and were subject to a vesting schedule
under which 20% of the option became exercisable on each anniversary of the
grant date such that by the fifth anniversary of the grant date the options
were fully exercisable. All options were granted with an exercise price of
$27.3875 per share, which was the fair market value of the underlying shares
of common stock on the date of the grant. Individual option grants were
determined on the basis of the individual's and the Company's performance in
1997. Options to purchase a total of 419,000 shares were granted to executive
officers as a group. Mr. Cantu's option grant was for 100,000 shares.
 
 Benefit Programs
 
  Executive officers of the Company participate in various health, life,
disability and retirement benefit programs which are generally available to
all salaried employees. Executive officers may participate in a deferred
compensation program which is intended to allow for the inability of such
officers to contribute to the Company's
 
                                      23
<PAGE>
 
401(k) plan in desired amounts due to restrictions imposed on 401(k) plan
contributions by the federal tax laws. Executive officers also receive
traditional benefits and perquisites that are customary and usual for their
positions.
 
 Tax Deductibility of Executive Compensation
 
  Section 162(m) of the Internal Revenue Code imposes a limit of $1,000,000 on
the deduction which a publicly traded corporation may take for certain
executive compensation payments unless payments in excess of $1,000,000 are
"performance based" in accordance with conditions specified in Section 162(m).
Because Section 162(m) does not apply to partnerships, this limitation did not
apply to ServiceMaster prior to the Company's return to corporate form at the
end of 1997. Section 162(m) will be a factor in 1998 and subsequent years in
regard to the Company's compensation planning for those executive officers to
which Section 162(m) applies. The compensation plans which are being submitted
to the stockholders for approval at the May 1998 annual meeting of the
stockholders, viz., Proposals 2, 4 and 5, are intended to enable the Company
to obtain a tax deduction for payments to executive officers pursuant to these
plans.
 
 Compensation Committee Interlocks and Insider Participation
 
  The persons who served as members of the Compensation Committee of the Board
of Directors of ServiceMaster Management Corporation during 1997 were Henry O.
Boswell (Chairman), Herbert P. Hess, Phillip B. Rooney (until May 1, 1997),
James D. McLennan (appointed in October 1997), Burton D. Sorensen (appointed
in October 1997) and David K. Wessner (appointed in October 1997). These same
persons other than Mr. Rooney are now serving as the members of the
Compensation Committee of the Board of Directors of the Company. The
Compensation Committee consists solely of independent members of the board of
directors.
 
  There are no interlocking arrangements involving service by any executive
officer of the Company on the Compensation Committee of another entity and an
executive officer of such other entity serving on the ServiceMaster
Compensation Committee.
 
                                          Henry O. Boswell, Chairman
                                          Herbert P. Hess
                                          James D. McLennan
                                          Burton E. Sorensen
                                          David K. Wessner
 
                                      24
<PAGE>
 
SUMMARY COMPENSATION TABLE
 
  The following table sets forth all compensation awarded to, earned by, or
paid to the Chief Executive Officer of ServiceMaster and ServiceMaster's next
four most highly compensated executive officers during or in respect of the
year 1997. Each of the listed persons was holding the office indicated in the
table on the last day of December 1997.
 
                          SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                           LONG-TERM COMPENSATION
                                                  -----------------------------------------
                    ANNUAL COMPENSATION (A)               AWARDS               PAYOUTS
              ----------------------------------- ----------------------- -----------------
      (A)     (B)    (C)      (D)        (E)         (F)         (G)        (H)      (I)
NAME AND                                                      SECURITIES
COMPENSATION                         OTHER ANNUAL RESTRICTED  UNDERLYING   LTIP
PRINCIPAL           SALARY   BONUS   COMPENSATION   STOCK    OPTIONS/SARS PAYOUTS ALL OTHER
POSITION      YEAR   ($)    ($) (B)      ($)      AWARDS ($)   (#) (C)      ($)      ($)
- ------------  ---- -------- -------- ------------ ---------- ------------ ------- ---------
<S>           <C>  <C>      <C>      <C>          <C>        <C>          <C>     <C>
Carlos H.
 Cantu        1997 $450,000 $900,021      --          --       150,000      --       --
President
 and          1996 $388,000 $679,000      --          --       112,500      --       --
Chief Ex-
 ecutive
 Officer      1995 $380,000 $665,000      --          --       168,750      --       --
C. William
 Pollard      1997 $375,000 $557,934      --          --       112,500      --       --
Chairman      1996 $300,000 $300,000      --          --       112,500      --       --
              1995 $300,000        0      --          --       225,000      --       --
Ernest J.
 Mrozek       1997 $275,000 $382,618      --          --       202,500      --       --
President,    1996 $220,000 $264,000      --          --        56,250      --       --
Consumer
 Services     1995 $208,000 $299,600      --          --        33,750      --       --
Robert F.
 Keith        1997 $285,000 $337,619      --          --       202,500      --       --
President,    1996 $255,000 $281,000      --          --        78,750      --       --
Management
 Services     1995 $240,000 $276,000      --          --       112,500      --       --
Vernon T
 Squires      1997 $230,000 $302,983      --          --        45,000      --       --
Sr. Vice
 President
 and          1996 $220,000 $264,000      --          --        45,000      --       --
General
 Counsel      1995 $208,000 $249,600      --          --        33,750      --       --
</TABLE>
 
Notes:
 
(A) The Summary Compensation Table does not include the cash distributions
    made in respect of the year 1997 by ServiceMaster Management Corporation
    (the managing general partner of ServiceMaster Limited Partnership and The
    ServiceMaster Company Limited Partnership) to the persons listed in the
    table in their capacity as stockholders of ServiceMaster Management
    Corporation. Such distributions were dividends and represented a return on
    the investment made by such persons in the corporation. The source of
    these dividends was the cash distributions made to ServiceMaster
    Management Corporation by ServiceMaster Limited Partnership and The
    ServiceMaster Company Limited Partnership on the 1% carried interests held
    by ServiceMaster Management Corporation in each of these two partnerships
    throughout the year 1997. As part of the Reincorporating Merger which was
    completed at the end of 1997 (described on page 1), the two partnerships
    were terminated, ServiceMaster Management Corporation was dissolved, and
    the requirement for direct investments by senior management in a managing
    general partner of the parent entity and the principal subsidiary was
    eliminated. Accordingly, the foregoing dividend payments will not occur in
    1998 or thereafter. Effective January 1, 1998, the Company has, subject to
    stockholder approval, instituted a long-term performance based award
    program. The following table has been prepared as an extension of the
    Summary Compensation Table in order to show both the 1997 payments
    reflected in the Summary Compensation Table and the ServiceMaster
    Management Corporation dividends paid to the persons listed in the Summary
    Compensation Table for the year 1997.
 
                                      25
<PAGE>
 
                  1997 SUMMARY COMPENSATION AND SERVICEMASTER
                     MANAGEMENT CORPORATION DIVIDEND TABLE
                (SUPPLEMENT TO THE SUMMARY COMPENSATION TABLE)
 
<TABLE>
<CAPTION>
           (A)                 (B)           (C)          (D)          (E)
                           TOTAL ANNUAL
                           COMPENSATION                             LONG-TERM
                             FOR 1997   SERVICEMASTER              COMPENSATION
                              (FROM      MANAGEMENT     TOTAL OF      (FROM
NAME AND PRINCIPAL         COMPENSATION  CORPORATION    COLUMNS    COMPENSATION
POSITION                      TABLE)      DIVIDENDS   (B) AND  (C)   TABLE)*
- ------------------         ------------ ------------- ------------ ------------
<S>                        <C>          <C>           <C>          <C>
Carlos H. Cantu...........  $1,350,021    $727,742     $2,077,763    150,000
 President and Chief
  Executive Officer
C. William Pollard........  $  932,934    $698,118     $1,631,052    112,500
 Chairman
Ernest J. Mrozek..........  $  657,618    $340,283     $  997,901    202,500
 President, Consumer
  Services
Robert F. Keith...........  $  622,619    $340,283     $  962,902    202,500
 President, Management
  Services
Vernon T. Squires.........  $  532,983    $174,505     $  707,488     45,000
 Sr. Vice President and
  General Counsel
</TABLE>
- --------
*  Securities underlying options awarded in 1997.
(B) The amounts shown in column (d) of the Summary Compensation Table on page
    25 include payments made under the ServiceMaster Incentive Compensation
    Plan plus payments made in connection with a gain arising from the
    Reincorporating Merger.
(C) The numbers of shares listed in column (g) of the Summary Compensation
    Table on page 25 have been adjusted, where appropriate, for 3-for-2 share
    splits occurring in June 1996 and June 1997.
 
                                      26
<PAGE>
 
  The following table summarizes the number and terms of the stock options
granted during the year 1997 to the named executive officers.
 
                           OPTION/SAR GRANTS IN 1997
 
<TABLE>
<CAPTION>
                                 INDIVIDUAL GRANTS
- -----------------------------------------------------------------------------------
          (A)                (B)          (C)          (D)        (E)        (F)
                          NUMBER OF
                          SECURITIES   % OF TOTAL
                          UNDERLYING  OPTIONS/SARS
                         OPTIONS/SARS  GRANTED TO  EXERCISE OR              GRANT
                         GRANTED (#)   EMPLOYEES   BASE PRICE  EXPIRATION   DATE
          NAME               (A)          1997     ($/SH) (A)     DATE    VALUE (B)
          ----           ------------ ------------ ----------- ---------- ---------
<S>                      <C>          <C>          <C>         <C>        <C>
Carlos H. Cantu, Chief
 Executive Officer......   150,000        4.3%       $16.83    02-12-2007 $621,000
C. William Pollard......   112,500        3.2%       $16.83    02-12-2007 $465,750
Ernest J. Mrozek........   202,500        5.7%       $16.83    02-12-2007 $838,350
Robert F. Keith.........   202,500        5.7%       $16.83    02-12-2007 $838,350
Vernon T. Squires.......    45,000        1.3%       $16.83    02-12-2007 $186,300
</TABLE>
 
Notes:
 
(A) The options listed in column (b) were granted in February 1997. The number
    of shares shown in column (b) and the exercise price shown in column (d)
    have been adjusted to reflect the 3-for-2 split in the Company's shares
    effected in June 1997. Each of the options listed in column (b) is subject
    to a vesting schedule under which the option becomes exercisable in 20%
    increments on the 1st, 2nd, 3rd, 4th and 5th anniversaries of grant date.
(B) In accordance with Item 402(c)(2)(vi)(B) of Regulation S-K of the
    Securities and Exchange Commission, the grant date value of each of these
    options has been estimated based on the Black-Scholes option pricing model
    by an independent consulting firm using the following assumptions: a risk-
    free rate of interest of 6.07%, a volatility rate of 21.17%, a 3.31%
    distribution yield, and an expected life of seven years. The values of the
    options which are shown in the table are theoretical and do not
    necessarily reflect the actual values which the option holders may
    eventually realize. Such actual values will depend on the extent to which
    the market value of the Company's shares at a future date exceeds the
    exercise price of the options.
 
  The following table summarizes the exercises of stock options during the
year 1997 by the named executive officers and the number of, and the spread
on, unexercised options held by such officers at December 31, 1997.
 
     AGGREGATED OPTION/SAR EXERCISES IN 1997 AND FY-END OPTION/SAR VALUES
 
<TABLE>
<CAPTION>
          (A)                  (B)         (C)               (D)                       (E)
                                                    NUMBER OF SECURITIES
                                                   UNDERLYING UNEXERCISED   VALUE OF UNEXERCISED IN-
                                                       OPTIONS/SARS AT      THE-MONEY OPTIONS/SARS AT
                                          VALUE           FY-END(#)                 FY-END($)
                         SHARES ACQUIRED REALIZED ------------------------- -------------------------
NAME                     ON EXERCISE (#)   ($)    EXERCISABLE/UNEXERCISABLE EXERCISABLE/UNEXERCISABLE
- ----                     --------------- -------- ------------------------- -------------------------
<S>                      <C>             <C>      <C>                       <C>
Carlos H. Cantu,
 Chief Executive
 Officer................         0         $ 0         22,500/240,000         $ 283,124/$ 2,995,497
C. William Pollard......         0         $ 0         22,500/202,500         $ 283,124/$ 2,529,747
Ernest J. Mrozek........         0         $ 0         21,455/247,500         $ 354,563/$ 3,206,300
Robert F. Keith.........         0         $ 0         77,381/265,500         $1,448,672/$3,482,799
Vernon T. Squires.......         0         $ 0           9,000/81,000         $ 138,250/$ 1,111,900
</TABLE>
 
  A table for long-term incentive plan awards is omitted because no long-term
incentive plan awards were granted to any of the named officers during the
year 1997.
 
                                      27
<PAGE>
 
SEVERANCE ARRANGEMENTS
 
  The Company does not presently have employment agreements with any members
of the Company's senior management under which termination benefits are
provided if a change in control of the Company occurs. The Board of Directors
is considering the desirability of such arrangements, as well as the
desirability of a more broadly based plan to cover employees who are not
members of senior management and who meet certain employment longevity
standards.
 
  The ServiceMaster 1998 Equity Incentive Plan which is being submitted to the
stockholders for approval at the annual meeting of the stockholders to be held
on May 1, 1998 provides that all stock options granted prior to the occurrence
of a change in control shall become immediately exercisable upon the
occurrence of a change in control and shall remain exercisable thereafter
throughout the entire terms of the options. "Change in control" is defined on
page two of the Equity Incentive Plan (page A-2 of Exhibit A to this Proxy
Statement).
 
PERFORMANCE GRAPH
 
  The following graph compares the five-year cumulative total return to
stockholders of the Company with the five year cumulative total return as
determined under the Standard & Poor's 500 Index and under the Dow Jones
Consumer Services Index.
 
               COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN*
              Among The ServiceMaster Company, The S&P 500 Index
                     The Dow Jones Consumer Services Index
 
                             [GRAPH APPEARS HERE]

*$100 invested on 12/31/92 in stock or indices--
including Reinvestment of Dividends.
Fiscal Year Ending December 31.
 
 
<TABLE>
<CAPTION>
                                                  1992 1993 1994 1995 1996 1997
                                                  ---- ---- ---- ---- ---- ----
  <S>                                             <C>  <C>  <C>  <C>  <C>  <C>
  ServiceMaster.................................. $100 $154 $142 $183 $243 $417
  S & P 500 Index................................  100  110  112  153  189  252
  Dow Jones Consumer Services Index..............  100  113  110  143  144  212
</TABLE>
 
 
                                      28
<PAGE>
 
INDEBTEDNESS OF MANAGEMENT
 
  One executive officer, Robert F. Keith, was indebted to the Company in
excess of $60,000 at some point during the year 1997. The indebtedness was
incurred by reason of tax loans made in connection with one or more share
grants ("Share Grants") made before 1997 under the ServiceMaster Share Grant
Award Plan and a bridge loan arising from a relocation. The figure in plain
type is the largest amount of such indebtedness outstanding during the year
1997; the figure in italics and in parentheses is the amount of such
indebtedness outstanding on March 6, 1998: $223,924 ($34,634). Interest on the
tax loans made in respect of the Share Grants was charged to the borrower at a
rate between 8% and 9% per annum. No interest was charged on the relocation
loan. The relocation loan has been paid in full.
 
                                      29
<PAGE>
 
                             OWNERSHIP INFORMATION
 
  As of March 16, 1998, no one is the beneficial owner of more than five
percent of the Company's common stock.
 
  The following table sets forth as of March 6, 1998 the beneficial ownership
of the Company's common stock with respect to ServiceMaster's directors and
senior management advisers, those executive officers named in the Summary
Compensation Table (page 25) and the Company's directors and officers as a
group:
 
<TABLE>
<CAPTION>
                                       AMOUNT AND NATURE OF BENEFICIAL OWNERSHIP
                                       -----------------------------------------
                 (1)                      (2)        (3)       (4)        (5)
                                          SOLE
                                       VOTING AND
                                       INVESTMENT             TOTAL     PERCENT
      NAME OF BENEFICIAL OWNER           POWER      OTHER   OWNERSHIP  OWNERSHIP
      ------------------------         ---------- --------- ---------- ---------
<S>                                    <C>        <C>       <C>        <C>
Paul W. Berezny (3)(4)(6)(8).........      82,607   799,523    882,130   0.471%
Henry O. Boswell (2)(4)..............      44,062    64,327    108,389   0.058%
Carlos H. Cantu (4)(5)(12)...........     394,650 1,657,481  2,052,131   1.096%
Robert D. Erickson (4)(5)(6)(7)......     705,638   105,289    810,927   0.433%
Brian Griffiths (4)..................       7,800         0      7,800   0.004%
Sidney E. Harris (4).................       4,200     1,125      5,325   0.003%
Herbert P. Hess (4)(8)...............     161,413    20,250    181,663   0.097%
Michele M. Hunt (4)..................       4,200         0      4,200   0.002%
Donald K. Karnes (4).................   1,283,923         0  1,283,923   0.686%
Robert F. Keith (4)(5)...............     241,257   158,291    399,548   0.213%
Gunther H. Knoedler (4)..............      38,726         0     38,726   0.021%
James D. McLennan (4)................      32,463         0     32,463   0.017%
Jerry D. Mooney (3)(4)(16)...........     208,437   504,320    712,757   0.381%
Ernest J. Mrozek (4)(5)..............     287,482    94,524    382,006   0.204%
Vincent C. Nelson (4)(8)(9)(10)......     109,400   227,447    336,847   0.180%
Brian D. Oxley (3)(4)(5).............     253,434   240,412    493,846   0.264%
Dallen W. Peterson (4)...............   3,324,168         0  3,324,168   1.776%
C. William Pollard (4)(5)(11)........     861,428   165,621  1,027,049   0.548%
Steven C. Preston (4)................      45,000         0     45,000   0.024%
Steven S Reinemund...................           0         0          0   0.000%
Phillip B. Rooney (3)(4).............     256,658     9,000    265,658   0.142%
Burton E. Sorensen (4)...............      17,160         0     17,160   0.009%
Vernon T. Squires (4)(5).............     254,824    94,524    349,348   0.187%
Charles W. Stair (5)(6)(13)..........     608,633   131,006    739,639   0.395%
David K. Wessner (3)(4)(8)(14)(15)...     114,464 1,923,678  2,038,142   1.089%
All directors and officers as a group
 (142 persons) (17)..................  18,334,702 7,963,875 26,298,577  13.815%
</TABLE>
 
Notes:
 (1) The shares owned by each person and by all directors and officers as a
     group, and the shares included in the total number of shares, have been
     adjusted, and the percentage ownership figures have been computed, in
     accordance with Rule 13d-3(d)(1)(i).
 (2) Shares in column (3) include 41,772 shares owned by spouse as to which
     beneficial ownership is disclaimed.
 (3) Shares in column (3) include shares held by spouse and/or other family
     members.
 (4) Shares in column (2) include shares which may be acquired within sixty
     days under options granted under the ServiceMaster Share Option Plan,
     under the ServiceMaster 10-Plus Option Plan and/or the Directors Option
     Plan.
 
                                      30
<PAGE>
 
 (5) Shares in column (3) include shares held in one or more investment
     partnerships in which the listed person is a partner with shared voting
     power and investment power.
 (6) Shares in column (2) include shares held in trust for the benefit of
     family members as to which beneficial ownership is disclaimed.
 (7) Shares in column (3) include 64,779 shares owned by spouse or held in
     trust for the benefit of family members as to which beneficial ownership
     is disclaimed.
 (8) Shares in column (3) include shares held in trust for benefit of self
     and/or family members.
 (9) Shares in column (2) include 30,862 shares in trust for the benefit of
     family members as to which beneficial ownership is disclaimed. Shares in
     column (3) include 10,657 shares held in trust for the benefit of family
     members as to which beneficial ownership is disclaimed.
(10) Shares in column (3) include 3,880 shares owned by a charitable trust of
     which Vincent C. Nelson is a trustee. Mr. Nelson disclaims beneficial
     ownership of such shares.
(11) Shares in column (3) include 34,830 shares owned by a charitable
     foundation of which C. William Pollard is a director. Mr. Pollard
     disclaims beneficial ownership of such shares. Shares in column (3) also
     include 22,951 shares in trust for the benefit of family members.
(12) Shares in column (3) include 22,875 shares owned by a charitable
     foundation of which Carlos H. Cantu is an officer. Mr. Cantu disclaims
     beneficial ownership of such shares.
(13) Shares in column (3) include 39,600 shares owned by a charitable
     foundation of which Charles W. Stair is a director. Mr. Stair disclaims
     beneficial ownership of such shares.
(14) Shares in column (3) include 1,012,500 shares owned by a charitable
     foundation of which David K. Wessner is a director. Mr. Wessner disclaims
     beneficial ownership of such shares.
(15) Shares in column (3) include 463,747 shares held by an investment company
     of which David K. Wessner is a shareholder and one of four directors.
(16) Shares in column (3) include 451,138 shares owned by a corporation in
     which Mr. Mooney owns no stock but of which he is the president. Mr.
     Mooney disclaims beneficial ownership of such shares.
(17) Includes 3,160,427 shares which certain officers of ServiceMaster,
     through the exercise of their respective rights, may acquire within 60
     days under share purchase agreements, options granted under the
     ServiceMaster Share Option Plan and options granted under the
     ServiceMaster 10-Plus Option Plan. This figure includes shares
     purchasable by the persons identified in the Summary Compensation Table
     as follows: Mr. Cantu--52,500 shares; Mr. Pollard--45,000 shares; Mr.
     Mrozek--73,205 shares; Mr. Keith--133,631 shares; Mr. Squires--27,000
     shares and all executive officers as a group--618,361 shares.
 
                                 OTHER MATTERS
 
  As of the date of this Proxy Statement, the Board of Directors does not know
if any matters will be presented to the meeting other than those described
above. If other maters properly come before the meeting, the persons named in
the accompanying proxy will vote said proxy in accordance with their best
judgment.
 
  Expenses incurred in connection with the solicitation of proxies will be
paid by the Company. Following the initial solicitation of proxies by mail,
directors, officers and regular employees of the Company may solicit proxies
in person, by telephone or facsimile transmission, but without extra
compensation. In addition, the Company has retained Morrow & Company to assist
in the solicitation of proxies at an estimated cost to the Company of
approximately $6,500 plus out-of-pocket expenses. Such solicitation may be
made by mail, telephone, facsimile transmission or in person. The Company
will, upon request, reimburse the reasonable charges and expense of brokerage
houses or other nominees or fiduciaries for forwarding proxy materials to, and
obtaining authority to execute proxies from, beneficial owners for whose
account they hold Common Stock.
 
                                      31
<PAGE>
 
  The Company's 1997 Annual Report is enclosed, but the report is not
incorporated in this Proxy Statement and is not part of the proxy soliciting
material. A COPY OF THE COMPANY'S ANNUAL REPORT ON FORM 10-K FOR THE FISCAL
YEAR ENDED DECEMBER 31, 1997 FILED WITH THE SECURITIES AND EXCHANGE
COMMISSION, WITHOUT EXHIBITS, WILL BE PROVIDED WITHOUT CHARGE TO ANY
STOCKHOLDER SUBMITTING A REQUEST THEREFOR TO THE CORPORATE SECRETARY, THE
SERVICEMASTER COMPANY, ONE SERVICEMASTER WAY, DOWNERS GROVE, ILLINOIS 60515,
OR TELEPHONE 630-271-1300.
 
                                          By Order of the Board of Directors
 
                                          Susan D. Baker
                                          Vice President and Corporate
                                           Secretary
 
Dated: March 25, 1998
 
                                      32
<PAGE>
 
                                                                      EXHIBIT A
 
                           THE SERVICEMASTER COMPANY
 
                   SERVICEMASTER 1998 EQUITY INCENTIVE PLAN
 
  PART 1: ESTABLISHMENT, EFFECTIVE DATE, OBJECTIVES, AND DURATION OF THE PLAN
 
  1.1 Establishment of the Plan. The ServiceMaster Company, a Delaware
corporation (the "Company"), hereby establishes an incentive compensation plan
to be known as The ServiceMaster Company 1998 Equity Incentive Plan (the
"Plan"), as set forth in this document.
 
  1.2 Effective Date. Subject to approval by the Company's stockholders, the
Plan shall become effective as of January 1, 1998 (the "Effective Date") and
shall remain in effect as provided in Section 1.4 hereof.
 
  1.3 Purpose. The purpose of this Plan is to benefit the Company and its
subsidiaries and affiliated companies and the stockholders of the Company by
enabling the Company to offer to certain present and future executives, key
personnel and consultants stock based incentives and other equity interests in
the Company, thereby giving them a stake in the growth and prosperity of the
Company and encouraging the continuance of their services with the Company or
subsidiaries or affiliated companies.
 
  1.4 Duration. The Plan shall commence on the Effective Date and shall remain
in effect, subject to the right of the Board of Directors to amend or
terminate the Plan at any time pursuant to Part 10 hereof, until all Shares
subject to the Plan shall have been purchased or acquired according to the
provisions of the Plan. However, in no event may an Award be granted under the
Plan on or after December 31, 2000.
 
                              PART 2: DEFINITIONS
 
  2.1 Definitions. Whenever used in the Plan, the following terms shall have
the meanings set forth below. When such meaning is intended, the initial
letter of the word shall be capitalized.
 
  "Award" means, individually or collectively, a grant under this Plan of
Nonqualified Stock Options, Incentive Stock Options, or Restricted Stock.
 
  "Beneficial Owner" or "Beneficial Ownership" shall have the meaning ascribed
to such term in Rule 13d-3 of the General Rules and Regulations under the
Exchange Act as in effect on the Effective Date.
 
  "Board" or "Board of Directors" means the Board of Directors of the Company.
 
  "Change of Control" of the Company shall mean:
 
    (i) The Company is merged or consolidated or reorganized into or with
  another corporation or other legal person (an "Acquiror") and as a result
  of such merger, consolidation or reorganization less than 75% of the
  outstanding voting securities or other capital interests of the surviving,
  resulting or acquiring corporation or other legal person are owned in the
  aggregate by the stockholders of the Company, directly or indirectly,
  immediately prior to such merger, consolidation or reorganization, other
  than by the Acquiror or any corporation or other legal person controlling,
  controlled by or under common control with the Acquiror; or
 
    (ii) The Company sells all or substantially all of its business and/or
  assets to an Acquiror, of which less than 75% of the outstanding voting
  securities or other capital interests are owned in the aggregate by the
  stockholders of the Company, directly or indirectly, immediately prior to
  such sale, other than by any corporation or other legal person controlling,
  controlled by or under common control with the Acquiror; or
 
                                      A-1
<PAGE>
 
    (iii) A report is filed on Schedule 13D or Schedule 14D-1 (or any
  successor schedule, form or report), each as promulgated pursuant to the
  Exchange Act, disclosing that any person or group (as the terms "person"
  and "group" are used in Section 13(d)(3) or Section 14(d)(2) of the
  Exchange Act and the rules and regulations promulgated thereunder) has
  become the beneficial owner (as the term "beneficial owner" is defined
  under Rule 13d-3 or any successor rule or regulation promulgated under the
  Exchange Act) of 20% or more of the issued and outstanding shares of voting
  securities of the Company; or
 
    (iv) During any period of two consecutive years, individuals who at the
  beginning of any such period constitute the directors of the Company cease
  for any reason to constitute at least a majority thereof unless the
  election, or the nomination for election by the Company's stockholders, of
  each new director of the Company was approved by a vote of at least two-
  thirds of such directors of the Company then still in office who were
  directors of the Company at the beginning of any such period.
 
  "Code" means the Internal Revenue Code of 1986, as amended from time to
time, or any successor legislation thereto.
 
  "Committee" means the Compensation Committee of the Board of Directors.
 
  "Common Stock" means the common stock of the Company.
 
  "Company" means The ServiceMaster Company, a Delaware corporation, as well
as any successor to such entity as provided in Section 14.1 herein.
 
  "Effective Date" shall have the meaning ascribed to such term in Section 1.1
hereof.
 
  "Employee" means any employee of the Company or any Subsidiary.
 
  "Exchange Act" means the Securities Exchange Act of 1934, as amended from
time to time, or any successor act thereto.
 
  "Exercise Price" means the price at which a Share may be purchased by a
Participant pursuant to an Option.
 
  "Fair Market Value" shall mean--
 
    (i) for purposes of setting any Exercise Price, unless otherwise required
  by any applicable provision of the Code or any regulations issued
  thereunder or unless the Committee otherwise determines, and
 
    (ii) for purposes of the valuation of any Shares withheld in payment of
  the Exercise Price or to pay taxes due on an Award, the average as of the
  date of the Award of the closing sales prices of the Common Stock on the
  New York Stock Exchange Composite Tape (as reported in The Wall Street
  Journal, Midwest Edition) on each of the five trading dates immediately
  preceding such date.
 
  "Incentive Stock Option" or "ISO" means an option to purchase Shares granted
under Part 6 herein and which is designated as an Incentive Stock Option and
which is intended to meet the requirements of Section 422 of the Code or any
successor thereto.
 
  "Named Executive Officer" means a Participant who is one of the group of
covered employees as defined in the regulations promulgated under Section
162(m) of the Code or any successor statute.
 
  "Nonqualified Stock Option" or "NQSO" means an option to purchase Shares
granted under Part 6 herein and which is not intended to meet the requirements
of Section 422 of the Code.
 
  "Option" means an Incentive Stock Option or a Nonqualified Stock Option.
 
  "Option Agreement" means a writing which is provided by the Company to a
Participant who receives an Award consisting of an Option and which sets forth
the terms and provisions applicable to such Award. A Participant's acceptance
of the terms of such Award shall be evidenced by his or her continued
employment and
 
                                      A-2
<PAGE>
 
by the delivery to the Company of his or her signed copy of the Option
Agreement within 30 days after his or her receipt thereof. If the Participant
does not deliver an executed Option Agreement in accordance with the foregoing
provision, the Award of the Restricted Stock shall be revoked.
 
  "Participant" means an Employee or a consultant who has outstanding an Award
granted under the Plan.
 
  "Performance-Based Exception" means the exception for performance-based
compensation from the tax deductibility limitations of Section 162(m) of the
Code.
 
  "Performance Period" means the time period during which performance goals
must be achieved with respect to an Award, as determined by the Committee.
 
  "Period of Restriction" means the period during which the transfer of Shares
of Restricted Stock is limited in some way, which period shall not be shorter
than three years (based on the passage of time) or one year (based on the
achievement of performance goals), and the Shares are subject to a substantial
risk of forfeiture, as provided in Part 7 herein.
 
  "Restricted Stock" means an Award granted to a Participant pursuant to Part
7 herein.
 
  "Restricted Stock Agreement" means a writing which is provided by the
Company to a Participant who receives an Award consisting of Restricted Stock
and which sets forth the terms and provisions applicable to such Award. A
Participant's acceptance of the terms of such Award shall be evidenced by his
or her continued employment and by the delivery to the Company of his or her
signed copy of the Restricted Stock Agreement within 30 days after his or her
receipt thereof. If the Participant does not deliver an executed Restricted
Stock Agreement in accordance with the foregoing provision, the Award of the
Restricted Stock shall be revoked.
 
  "Shares" means shares of Common Stock of the Company.
 
  "Subsidiary" means any corporation, partnership, joint venture, affiliate,
or other entity in which the Company is the direct or indirect beneficial
owner of not less than 20% of all issued and outstanding equity interests.
 
                            PART 3: ADMINISTRATION
 
  3.1 Administration by the Committee. The Plan shall be administered by the
Compensation Committee of the Board, or by any other committee appointed by
the Board. If and to the extent that no committee exists that has the
authority to administer the Plan, the functions of the Committee shall be
exercised by the full Board.
 
  3.2 Authority of the Committee. Except as limited by law or by the
Certificate of Incorporation or Bylaws of the Company, and subject to the
provisions herein, the Committee shall have full power to: select Employees
and consultants who shall participate in the Plan; determine the sizes and
types of Awards; determine the terms and conditions of Awards in a manner
consistent with the Plan; construe and interpret the Plan and any agreement or
instrument entered into under the Plan; establish, amend, or waive rules and
regulations for the Plan's administration; subject to the provisions of Part
12 herein, amend the terms and conditions of any outstanding Award to the
extent such terms and conditions are within the discretion of the Committee as
provided in the Plan; and, subject to the provisions of the Plan, make all
other determinations which may be necessary or advisable for the
administration of the Plan.
 
  3.3 Decisions Binding. All determinations and decisions made by the
Committee pursuant to the provisions of the Plan and all related orders and
resolutions of the Board shall be final, conclusive and binding on all
persons, including the Company, its stockholders, Employees, Participants, and
their estates and beneficiaries.
 
 
                                      A-3
<PAGE>
 
             PART 4: SHARES SUBJECT TO THE PLAN AND MAXIMUM AWARDS
 
  4.1 Shares Available for Awards.
 
  (a) The aggregate number of Shares which may be issued or used for reference
purposes under this Plan or with respect to which Awards may be granted shall
not exceed 7,500,000 Shares (subject to adjustment as provided in Section
4.3). Such Shares may be either authorized and unissued Shares or Shares held
in or acquired for the treasury of the Company.
 
  (b) The aggregate number of Shares which may be issued or used for reference
purposes in respect of Awards made in any one of the three years for which the
Plan is in effect pursuant to Section 1.4 shall not exceed 2,500,000 Shares
(subject to adjustment as provided in Section 4.3 and subject to paragraph
(e)).
 
  (c) Of the 2,500,000 Shares which may be issued or used for reference
purposes in respect of Awards made in any given year as provided in paragraph
(b), the number of Shares which may be used in connection with Incentive Stock
Options shall not exceed 1,250,000 (subject to adjustment as provided in
Section 4.3 and paragraphs (d) and (e) below).
 
  (d) The aggregate number of Shares which may be used for Awards consisting
of Restricted Stock shall not exceed 1,125,000 (which number is 15% of the
aggregate number of Shares authorized for issuance or used for reference
purposes under this Plan as provided in paragraph (a)). Of such 1,125,000
Shares, not more than 375,000 Shares may be used for Awards consisting of
Restricted Stock in any one of the three years for which the Plan is in effect
pursuant to Section 1.4. If and to the extent that Shares are used for Awards
consisting of Restricted Stock in any given year, the number of Shares so used
shall be deducted from the authorizations for that year for Incentive Stock
Options and for Nonqualified Options pursuant to paragraph (c). The allocation
of such deduction between the authorization for ISOs and NQSOs for that year
shall be made by the Committee acting in its discretion.
 
  (e) If and to the extent that the number of Shares actually used in respect
of Awards made in any given year is less than the number of Shares permitted
to be used in such year pursuant to paragraph (b), the unused number of Shares
may be carried over to the next succeeding year, unless the next succeeding
year is the year 2001. The same principle shall be applied to the Shares
actually used and Shares permitted to be used for ISOs and NQSOs under
paragraph (c).
 
  (f) Upon the occurrence of a cancellation, termination, expiration,
forfeiture, or lapse for any reason of any Award, the number of Shares
underlying any such Award which were not issued as a result of any of the
foregoing actions shall again be available for the purposes of Awards under
the Plan.
 
  4.2 Individual Participant Limitations. Unless and until the Committee
determines that an Award to a Named Executive Officer shall not be designed to
comply with the Performance-Based Exception, the maximum aggregate number of
Shares (including Options and Restricted Stock) that may be granted in any one
fiscal year to a Participant shall be 200,000, subject to adjustment as
provided in Section 4.3 herein.
 
  4.3 Adjustments in Authorized Shares. In the event of any change in the
capitalization of the Company (such as a stock split) or a corporate
transaction (such as any merger, consolidation, separation, including a spin-
off, or other distribution of stock or property of the Company), any
reorganization (whether or not such reorganization comes within the definition
of such term in Section 368 of the Code) or any partial or complete
liquidation of the Company, such adjustment shall be made in the number and
class of Shares available for Awards, the number and class of Shares subject
to outstanding Awards granted under the Plan and the number of Shares set
forth in Sections 4.1 and 4.2, as may be determined to be appropriate and
equitable by the Committee, in its sole discretion, to prevent dilution or
enlargement of rights; provided, however, that the number of Shares subject to
any Award shall always be a whole number.
 
  4.4 Adjustment in Exercise Price. In the event of the occurrence of any
transaction to which Section 4.3 is applicable, a change shall be made in the
Exercise Price of each Option granted hereunder which is correlative to the
change in the number of Shares which is made pursuant to Section 4.3.
 
                                      A-4
<PAGE>
 
                     PART 5: ELIGIBILITY AND PARTICIPATION
 
  5.1 Eligibility. Persons eligible to participate in this Plan include all
officers and other employees of the Company and its Subsidiaries, and key
consultants to the Company and its Subsidiaries, as determined by the
Committee. Employees who are members of the Board and Employees who reside in
countries other than the United States of America are persons who are eligible
to participate in this Plan.
 
  5.2 Actual Participation. Subject to the provisions of the Plan, the
Committee may, from time to time, select from all eligible Employees and
consultants, those to whom Awards shall be granted and shall determine the
nature and amount of each Award.
 
                             PART 6: STOCK OPTIONS
 
  6.1 Grant of Options. Subject to the terms and provisions of the Plan,
Options may be granted to one or more Participants in such number, and upon
such terms, and at any time and from time to time as shall be determined by
the Committee. The Committee may grant such Options in the form of
Nonqualified Stock Options or Incentive Stock Options. The Committee shall
have complete discretion in determining the number of Options granted to each
Participant (subject to the limitations set forth in Part 4 herein).
 
  6.2 Option Agreement.
 
  (a) Each Option grant shall be evidenced by an Option Agreement that shall
specify the Exercise Price, the duration of the Option, the number of Shares
to which the Option pertains, and such other provisions as the Committee shall
determine.
 
  (b) The Option Agreement with respect to the Option also shall specify
whether the Option is intended to be an ISO within the meaning of Code Section
422, or an NQSO whose grant is intended not to fall under the provisions of
Code Section 422.
 
  6.3 Exercise Price. The Committee shall designate the Exercise Price for
each grant of an Option under this Plan which Exercise Price shall be at least
equal to one hundred percent (100%) of the Fair Market Value of a Share on the
date the Option is granted. The Committee shall not have the authority to
reduce the Exercise Price of any Option after the time of grant, or permit the
surrender and cancellation of an Option and grant a replacement Option at a
lower Exercise Price, without obtaining stockholder approval of any such
action.
 
  6.4 Duration of Options.
 
  (a) Each Option granted to an Employee shall expire at such time as the
Committee shall determine at the time of grant; provided, however, that unless
otherwise designated by the Committee at the time of grant, no Option shall be
exercisable later than the tenth (10th) anniversary date of its grant.
 
  6.5 Exercise of Options.
 
  (a) Options granted under this Part 6 shall be exercisable at such times and
be subject to such restrictions and conditions as the Committee shall in each
instance approve, which need not be the same for each grant or for each
Participant.
 
  (b) Except as provided in Section 6.9(a), all Incentive Stock Options
granted to a Participant under the Plan shall be exercisable by such
Participant only during his or her lifetime.
 
  (c) The minimum of Shares for which an Option may be exercised at any one
time shall be the lesser of 100 Shares or the number of Shares which remain
available for exercise after giving effect to all prior exercises of such
Option.
 
 
                                      A-5
<PAGE>
 
  6.6 Notice of Exercise and Payment of the Exercise Price. Options granted
under this Part 6 shall be exercised by the delivery of a written notice of
exercise to the Company which sets forth the number of Shares with respect to
which the Option is to be exercised and which is accompanied by the payment in
cash of the full amount of the Exercise Price.
 
  6.7 Restrictions on Share Transferability. The Committee may impose such
restrictions on any Shares acquired pursuant to the exercise of an Option
granted under this Part 6 as it may deem advisable, including, without
limitation, restrictions under applicable Federal securities laws, under the
requirements of any stock exchange or market upon which such Shares are then
listed and/or traded, and under any blue sky or state securities laws
applicable to such Shares.
 
  6.8 Termination of Employment or Consulting Agreement. Each Option Agreement
shall set forth the extent to which the Participant shall have the right to
exercise the Option following termination of the Participant's employment with
the Company and/or its Subsidiaries. Such provisions shall be determined in
the sole discretion of the Committee, shall be included in the Option
Agreement entered into with each Participant, need not be uniform among all
Options issued pursuant to the Plan, and may reflect distinctions based on the
reasons for termination of employment.
 
  6.9 Nontransferability of Options; Limited Exception for NQSOs.
 
  (a) No ISO granted under the Plan may be sold, transferred, pledged,
assigned, or otherwise alienated or hypothecated, other than by will or by the
laws of descent and distribution.
 
  (b) Except as otherwise provided in a Participant's Option Agreement, no
NQSO granted under the Plan may be sold, transferred, pledged, assigned, or
otherwise alienated or hypothecated, other than by will or by the laws of
descent and distribution.
 
  6.10 Conformance with Section 422. In the case of Incentive Stock Options,
if any provision of this Part 6 is inconsistent with any provision of Code
Section 422 or any successor thereto, then the provision of the Code with
respect to which the inconsistency exists shall be substituted for such
provision of this Part 6.
 
                           PART 7: RESTRICTED STOCK
 
  7.1 Grant of Restricted Stock. Subject to the terms and provisions of the
Plan, the Committee at any time and from time to time may grant Shares of
Restricted Stock to Participants in such amounts as the Committee shall
determine.
 
  7.2 Restricted Stock Agreement. Each Restricted Stock grant shall be
evidenced by a Restricted Stock Agreement that shall specify the Period(s) of
Restriction, the number of Shares of Restricted Stock granted, and such other
provisions as the Committee shall determine.
 
  7.3 Transferability. Except as provided in this Part 7, the Shares of
Restricted Stock granted herein may not be sold, transferred, pledged,
assigned, or otherwise alienated or hypothecated, voluntarily or
involuntarily, until the end of the applicable Period of Restriction
established by the Committee and specified in the Restricted Stock Agreement,
or upon earlier satisfaction of any other conditions, as specified by the
Committee in its sole discretion and set forth in the Restricted Stock
Agreement. All rights with respect to the Restricted Stock granted to a
Participant under the Plan shall be available during his or her lifetime only
to such Participant.
 
  7.4 Other Restrictions.
 
  (a) Subject to Part 8 herein, the Committee may impose such other conditions
and/or restrictions on any Shares of Restricted Stock granted pursuant to the
Plan as it may deem advisable including, without limitation, a requirement
that Participants pay a stipulated purchase price for each Share of Restricted
Stock, restrictions based upon the achievement of specific performance goals
(Company-wide, Subsidiary-wide, divisional, and/or
 
                                      A-6
<PAGE>
 
individual), time-based restrictions on vesting which may or may not be
following the attainment of the performance goals, and/or restrictions under
applicable Federal or state securities laws. Any such conditions or
restrictions may be referenced by an appropriate legend placed on the
certificates for such Shares of Restricted Stock.
 
  (b) Except as otherwise provided in this Part 7, Shares of Restricted Stock
covered by each Restricted Stock grant made under the Plan shall become freely
transferable by the Participant after the last day of the applicable Period of
Restriction.
 
  7.5 Voting Rights. Unless otherwise designated by the Committee at the time
of grant, Participants to whom Shares of Restricted Stock have been granted
hereunder may exercise full voting rights with respect to those Shares during
the Period of Restriction.
 
  7.6 Dividends and Other Distributions. Unless otherwise designated by the
Committee at the time of grant, Participants holding Shares of Restricted
Stock granted hereunder shall be credited with regular cash dividends paid
with respect to the underlying Shares while they are so held during the Period
of Restriction. The Committee may apply any restrictions to the dividends that
the Committee deems appropriate. Without limiting the generality of the
preceding sentence, if the grant or vesting of Shares of Restricted Stock
granted to a Named Executive Officer is designed to comply with the
requirements of the Performance-Based Exception, the Committee may apply any
restrictions it deems appropriate to the payment of dividends declared with
respect to such Shares of Restricted Stock, such that the dividends and/or the
Shares of Restricted Stock maintain eligibility for the Performance-Based
Exception.
 
  7.7 Termination of Employment or Consulting Arrangement. Each Restricted
Stock Agreement shall set forth the extent to which the Participant shall have
the obligation to return to the Company unvested Shares of Restricted Stock
following termination of the Participant's employment with the Company and/or
its Subsidiaries. Such provisions shall be determined in the sole discretion
of the Committee, shall be included in the Restricted Stock Agreement entered
into with each Participant, need not be uniform among all Shares of Restricted
Stock issued pursuant to the Plan, and may reflect distinctions based on the
reasons for termination of employment.
 
                         PART 8: PERFORMANCE MEASURES
 
  8.1 Factors Involved.
 
  (a) Subject to paragraph (b), unless and until the Committee proposes for
stockholder vote and the stockholders approve a change in the general
performance measures set forth in this Part 8 the attainment of which may
determine the degree of payout and/or vesting with respect to Awards to Named
Executive Officers which are designed to qualify for the Performance-Based
Exception, the performance goals to be used for purposes of such grants shall
be established by the Committee in writing and stated in terms of the
attainment of specified levels of or percentage changes in any one or more of
the following measurements: revenue, primary or fully-diluted earnings per
Share, pretax income, cash flow from operations, total cash flow, return on
equity, return on capital, return on assets, net operating profits after
taxes, economic value added, total stockholder return or return on sales, or
any individual performance objective which is measured solely in terms of
quantitative targets related to the Company or the Company's business, or any
combination thereof. In addition, such performance goals may be based in whole
or in part upon the performance of the Company, a Subsidiary, division and/or
other operational unit, under one or more of such measures.
 
  (b) Paragraph (a) shall not apply to Awards to Named Executive Officers
which consist of Options, since Options are, by their nature, a performance
based form of compensation.
 
  8.2 Committee Evaluation. The degree of payout and/or vesting of Awards
designed to qualify for the Performance-Based Exception shall be determined
based upon the written certification of the Committee as to
 
                                      A-7
<PAGE>
 
the extent to which the performance goals and any other material terms and
conditions precedent to such payment and/or vesting have been satisfied. The
Committee shall have the discretion to adjust the determinations of the degree
of attainment of the preestablished performance goals; provided, however, that
the performance goals applicable to Awards which are designed to qualify for
the Performance-Based Exception and which are held by Named Executive Officers
may not be adjusted so as to increase the payment under the Award (the
Committee shall retain the discretion to adjust such performance goals upward,
or to otherwise reduce the amount of the payment and/or vesting of the Award
relative to the preestablished performance goals).
 
  8.3 Effect of Changes in the Tax or Securities Laws.
 
  (a) In the event that applicable tax and/or securities laws change to permit
Committee discretion to alter the governing performance measures without
obtaining stockholder approval of such changes, the Committee shall have sole
discretion to make such changes without obtaining stockholder approval.
 
  (b) In the event that the Committee determines that it is advisable to grant
Awards which shall not qualify for the Performance-Based Exception, the
Committee may make such grants without satisfying the requirements of Code
Section 162(m).
 
                       PART 9: BENEFICIARY DESIGNATIONS
 
  9.1 Right to Designate Beneficiaries. Each Participant under the Plan may
from time to time name any beneficiary or beneficiaries (who may be named
contingently or successively) to whom any benefit under the Plan is to be paid
in case of his or her death before he or she receives any or all of such
benefit. Each such designation shall revoke all prior designations by the same
Participant, shall be in a form prescribed by the Company, and will be
effective only when filed by the Participant in writing with the Secretary of
the Company during the Participant's lifetime.
 
  9.2 Effect of No Beneficiary Designation. In the absence of any such
designation, benefits remaining unpaid at the Participant's death shall be
paid to the Participant's estate.
 
                 PART 10: RIGHTS OF EMPLOYEES AND CONSULTANTS
 
  10.1 Employment or Consulting Arrangement. Nothing in the Plan shall
interfere with or limit in any way the right of the Company to terminate any
Participant's employment or consulting arrangement at any time, nor confer
upon any Participant any right to continue in the employ of or consulting
arrangement with the Company or any Subsidiary.
 
  10.2 Effect of Temporary Absences from Employment. For purposes of this
Plan, temporary absence from employment because of illness, vacation, approved
leaves of absence, and transfers of employment among the Company and its
Subsidiaries, shall not be considered to terminate employment or to interrupt
continuous employment. Temporary cessation of the provision of consulting
services because of illness, vacation or any other reason approved in advance
by the Company shall not be considered a termination of the consulting
arrangement or an interruption of the continuity thereof. Conversion of a
Participant's employment relationship to a consulting arrangement shall not
result in termination of previously granted Awards.
 
  10.3 No Right to Participation or Uniformity of Treatment. No Employee or
consultant shall have the right to be selected to receive an Award under this
Plan, or, having been so selected, to be selected to receive a future Award.
The Committee shall not be under any obligation to provide uniformity of
treatment among Participants selected for Awards under this Plan.
 
                          PART 11: CHANGE OF CONTROL
 
  11.1 Effect of a Change of Control. Upon the occurrence of a Change of
Control, unless otherwise specifically prohibited under applicable laws, or by
the rules and regulations of any governing governmental
 
                                      A-8
<PAGE>
 
agencies or national securities exchanges: (i) any and all Options granted
hereunder shall become immediately exercisable and shall remain exercisable
throughout their entire term; and (ii) any Period of Restriction and other
restrictions imposed on Restricted Shares shall lapse.
 
               PART 12: AMENDMENT, MODIFICATION AND TERMINATION
 
  12.1 Amendment, Modification and Termination. The Board may at any time and
from time to time, alter, amend, suspend or terminate the Plan in whole or in
part, subject to any requirement of stockholder approval imposed by applicable
law, rule or regulation.
 
  12.2 Awards Previously Granted. No termination, amendment, or modification
of the Plan shall adversely affect in any material way any Award previously
granted under the Plan, without the written consent of the Participant holding
such Award.
 
                             PART 13: WITHHOLDING
 
  13.1 Tax Withholding. The Company shall have the power and the right to
deduct or withhold, or require a Participant to remit to the Company, an
amount sufficient to satisfy Federal, state, and local taxes, domestic or
foreign, required by law or regulation to be withheld with respect to any
taxable event arising as a result of the Plan.
 
  13.2 Share Withholding. With respect to withholding required upon the
exercise of Options or upon the lapse of restrictions on Restricted Stock, or
upon any other taxable event arising as a result of or Awards granted
hereunder, Participants may elect, subject to the approval of the Committee,
to satisfy the withholding requirement, in whole or in part, by having the
Company withhold Shares having a Fair Market Value on the date the tax is to
be determined equal to the minimum statutory total tax which would be imposed
on the transaction. All such elections shall be irrevocable, made in writing,
signed by the Participant, and shall be subject to any restrictions or
limitations that the Committee, in its sole discretion, deems appropriate.
 
                          PART 14: GENERAL PROVISIONS
 
  14.1 Binding Effect. All obligations of the Company under this Plan with
respect to Awards granted hereunder shall be binding on any successor to the
Company, whether the existence of such successor is the result of a direct or
indirect merger, consolidation, purchase of all or substantially all of the
business and/or assets of the Company or otherwise.
 
  14.2 Gender and Number. Except where otherwise indicated by the context, any
masculine term used herein also shall include the feminine; the plural shall
include the singular and the singular shall include the plural.
 
  14.3 Severability. In the event any provision of the Plan shall be held
illegal or invalid for any reason, the illegality or invalidity shall not
affect the remaining parts of the Plan, and the Plan shall be construed and
enforced as if the illegal or invalid provision had not been included.
 
  14.4 Requirements of Law. The granting of Awards and the issuance of Shares
under the Plan shall be subject to all applicable laws, rules, and
regulations, and to such approvals by any governmental agencies or national
securities exchanges as may be required.
 
  14.5 Securities Law Compliance. With respect to persons who are subject to
Section 16(b) of the Exchange Act, transactions under this Plan are intended
to comply with all applicable conditions of Rule 16b-3 or its successors under
the Exchange Act. To the extent any provision of the Plan or action by the
Committee fails to so comply, it shall be deemed null and void, to the extent
permitted by law and deemed advisable by the Committee.
 
  14.6 Governing Law. To the extent not preempted by Federal law, the Plan,
and all agreements hereunder, shall be construed in accordance with and
governed by the laws of the State of Delaware.
 
                                      A-9
<PAGE>
 
                                                                      EXHIBIT B
 
                           THE SERVICEMASTER COMPANY
 
    SERVICEMASTER 1998 NON-EMPLOYEE DIRECTORS DISCOUNTED STOCK OPTION PLAN
 
  PART 1: ESTABLISHMENT, EFFECTIVE DATE, OBJECTIVES, AND DURATION OF THE PLAN
 
  1.1 Establishment of the Plan. The ServiceMaster Company, a Delaware
corporation (the "Company"), hereby establishes a compensation plan for the
Non-Employee Directors (hereinafter defined) to be known as The ServiceMaster
Company 1998 Non-Employee Directors Discounted Stock Option Plan (the "Plan"),
as set forth in this document.
 
  1.2 Effective Date. Subject to approval by the Company's stockholders, the
Plan shall become effective as of January 1, 1998 (the "Effective Date") and
shall remain in effect as provided in Section 1.4 hereof.
 
  1.3 Purpose. The purpose of this Plan is to benefit the Company and its
subsidiaries and affiliated companies and the stockholders of the Company by
encouraging the Non-Employee Directors to acquire proprietary interests in the
Company in the form of stock options granted in lieu of Retainer/Fees that
would otherwise have been paid in cash for serving on the Board or any
committee thereof.
 
  1.4 Duration. The Plan shall commence on the Effective Date and, provided
that it is approved by the shareholders of the Company, shall remain in effect
until December 31, 2000, unless the Plan is terminated by the Board at an
earlier date (subject to the provisions of Part 10). If shareholder approval
is not obtained by May 31, 1998, the Plan shall be nullified and all elections
to receive Options hereunder shall be rescinded and all Non-Employee Directors
shall receive or be credited with a cash payment equal to all Retainer/Fees
that had been the subject of an election hereunder. Upon termination of the
Plan, the applicable terms of the Plan shall continue to apply to all Options
which were outstanding on the date the Plan was terminated.
 
                              PART 2: DEFINITIONS
 
  2.1 Definitions. Whenever used in the Plan, the following terms shall have
the meanings set forth below. When such meaning is intended, the initial
letter of the word shall be capitalized.
 
  "Board" or "Board of Non-Employee Directors" means the Board of Non-Employee
Directors of the Company.
 
  "Common Stock" means the common stock of the Company.
 
  "Company" means The ServiceMaster Company, a Delaware corporation, as well
as any successor to such entity as provided in Section 15.1 herein.
 
  "Disability" means total and permanent disability which, if the Participant
were an employee of the Company, would be treated as a total and permanent
disability under the terms of the Company's long-term disability plan for
employees as in effect from time to time.
 
  "Effective Date" shall have the meaning ascribed to such term in Section 1.1
hereof.
 
  "Exchange Act" means the Securities Exchange Act of 1934, as amended from
time to time, or any successor act thereto.
 
  "Exercise Price" means the price at which a Share may be purchased by a Non-
Employee Director pursuant to an Option.
 
 
                                      B-1
<PAGE>
 
  "Fair Market Value" means, for purposes of setting an Exercise Price, the
average as of the related Grant Date of the closing sales prices of the Common
Stock on the New York Stock Exchange Composite Tape (as reported in The Wall
Street Journal, Midwest Edition) on each of the five trading dates immediately
preceding such date.
 
  "Grant Date" means the applicable date as specified in Part 6 on which an
Option is granted to a Non-Employee Director by reason of an election made
pursuant to Part 5.
 
  "Non-Employee Director" means any individual who is a member of the Board of
Directors of the Company, and who is not also an employee of the Company or
any subsidiary of the Company at the time such person makes an election under
Part 5 to receive his or her Retainer/Fees in the form of options.
 
  "Normal Retirement Date" means the date at which a Non-Employee Director is
no longer qualified to serve on the Board of Directors based on the then
current retirement age policy as set forth in the Bylaws of the Company or, if
not in the Bylaws, as adopted by the Board of Directors.
 
  "Option" means an option to purchase Shares which is granted to a Non-
Employee Director pursuant to this Plan.
 
  "Option Agreement" means a writing which is provided by the Company to a
Non-Employee Director who is granted an Option and which sets forth the terms
and provisions applicable to such Option.
 
  "Retainer/Fees" means the retainer fee of $15,000 per year plus meeting
attendance fees of $3,000 per meeting for four Board meetings per year plus
meeting attendance fees of $3,000 per meeting for five committee meetings per
year, all payable to a Non-Employee Director for service as a member of the
Board of Directors or such greater or lesser amount as may be established by
the Board of Directors for retainer and meeting attendance fees.
 
  "Section 5.2 Election" has the meaning set forth in Section 5.2.
 
  "Section 5.3 Election" has the meaning set forth in Section 5.3.
 
  "Shares" means shares of Common Stock of the Company.
 
                            PART 3: ADMINISTRATION
 
  3.1 Self-Governing. The Plan is intended to be self-governing and,
accordingly, no discretionary action by any administrative body is required.
If any questions of interpretation arise, they shall be resolved by the
Compensation Committee of the Board of Directors or any other committee of the
Board as the Board may designate from time to time.
 
  3.2 Interpretations to be Consistent with Rule 16b-3. The Plan shall be
interpreted so as to comply with Rule 16b-3 as promulgated under the Exchange
Act and any action under this Plan that would be inconsistent with the
requirements of Rule 16b-3 as then applicable shall be null and void.
 
                      PART 4: SHARES SUBJECT TO THE PLAN
 
  4.1 Shares Available for Awards.
 
  (a) The maximum number of Shares which may be issued upon exercise of
Options granted under this Plan is 500,000.
 
  (b) Shares shall not be considered as issued until the applicable Option has
been exercised. Accordingly, any Shares represented by Options which expired
before being exercised or which are canceled shall remain available for
issuance under the Plan.
 
                                      B-2
<PAGE>
 
  4.2 Adjustments in Authorized Shares. In the event of any change in the
capitalization of the Company (such as a stock split) or a corporate
transaction (such as any merger, consolidation, separation, including a spin-
off, or other distribution of stock or property of the Company), any
reorganization (whether or not such reorganization comes within the definition
of such term in Section 368 of the Code) or any partial or complete
liquidation of the Company, such adjustment shall be made in the number and
class of Shares available for Options, the number and class of Shares subject
to outstanding Options granted under the Plan and the number of Shares set
forth in Section 4.1, shall be adjusted to prevent dilution or enlargement of
rights; provided, however, that the number of Shares subject to any Option
shall always be a whole number.
 
  4.3 Adjustment in Exercise Price. In the event of the occurrence of any
transaction to which Section 4.2 is applicable, a change shall be made in the
Exercise Price of each Option granted hereunder which is correlative to the
change in the number of Shares which is made pursuant to Section 4.2.
 
                      PART 5: ELECTION TO RECEIVE OPTIONS
 
  5.1 Eligibility. Each Non-Employee Director may make a one-time irrevocable
election to receive Options under this Plan, provided that such election
conforms to the provisions of this Part 5.
 
  5.2 Directors in Office on January 1, 1998. Each Non-Employee Director who
was a director of the Company on December 12, 1997 must make the election
allowed by Section 5.1 by not later than December 31, 1997 (a "Section 5.2
Election"). Such election (if any) shall be applicable to Retainer/Fees
otherwise payable to such Non-Employee Director for service from January 1,
1998 through December 31, 2000.
 
  5.3 Directors Elected or Appointed After January 1, 1998. Each Non-Employee
Director who is newly elected or appointed to the Board of Directors after
January 1, 1998 must make the election allowed by Section 5.1 by not later
than 30 days following the commencement of such person's service on the Board
(a "Section 5.2 Election"). Such election (if any) shall be applicable to
Retainer/Fees earned by such Non-Employee Director from the date of such
election through December 31, 2000. The foregoing provision notwithstanding,
no election under the Plan shall be made pursuant to this Section 5.3 after
June 30, 1998.
 
  5.4 Designation of Portion of Retainer/Fees Subject to the Election. An
election made pursuant to this Part 5 must designate that the election is for
all or a specified portion of the Retainer/Fees payable to the Non-Employee
Director through December 31, 2000.
 
                              PART 6: GRANT DATES
 
  6.1 Section 5.2 Elections. The Grant Dates for Options granted pursuant to a
Section 5.2 Election shall be March 31, June 30, September 30 and December 31
for each of the calendar years in which such election is in effect.
 
  6.2 Section 5.3 Elections. The Grant Dates for Options granted pursuant to a
Section 5.3 Election shall be: (i) for the initial Option granted: either the
next following March 31, June 30, September 30, or December 31 of the calendar
year in which the Section 5.3 Election was made if such election was made
prior to March 31, June 30, September 30, or December 31 of such year or the
next following December 31 of the calendar year in which the Section 5.3
Election was made if such election was made on or after June 30 of such year;
and (ii) for all Options granted subsequent to the initial Option, each
subsequent March 31, June 30, September 30, and December 31 for each of the
calendar years in which such election is in effect.
 
  6.3 Options Granted on Grant Dates. The number of options granted on each
Grant Date shall be in respect of the portion of the annual Retainer/Fee which
was earned during the quarter ending on such Grant Date and in connection with
which a Section 5.2 Election or a Section 5.3 Election is in effect. (For
directors in office
 
                                      B-3
<PAGE>
 
on January 1, 1998, who make an election in the full amount of their Retainer
Fee, and who attend all meetings held during each quarter, Options will be
granted to reflect fees of $10,500 on March 31, June 30, September 30 and
December 31.
 
                           PART 7: GRANT OF OPTIONS
 
  Options granted under this Plan shall have the following terms and
conditions:
 
  7.1 Exercise Price. Each Option shall have an Exercise Price per Share equal
to 85% of the Fair Market Value on the Granting Date.
 
  7.2 Number of Shares. Each Option shall provide for the number of Shares
which is determined by the following formula:
 
               Amount of Retainer/Fees Earned = Number of Shares
                       15% of Fair Market Value
 
If the number of Shares resulting from this calculation is not a whole number,
the Number of Shares in the formula shall be rounded up to the next whole
number. For purposes of the calculation the numerator in the formula, i.e.,
the Amount of Retainer/Fees Earned, shall be the amount which was payable to
the Non-Employee Director since (i) the prior applicable Grant Date or (ii)
since January 1, 1998 in the case of a Section 5.2 Election or the date of the
election in the case of a Section 5.3 Election.
 
  7.3 Duration of Options. No Option granted under this Plan shall be
exercisable later than the tenth anniversary of its Grant Date, subject to
earlier expiration in accordance with Part 9.
 
  7.4 Exercise of Options.
 
  (a) Each Option shall be exercisable at any time after the grant thereof,
except that the Board may postpone the exercise of an Option during such
period of time that the Board deems reasonably necessary to prevent any acts
or omissions that the Board reasonably believes could result in the violation
of any federal or state law.
 
  (b) Options granted under this Plan shall be exercised by the delivery of a
written notice of exercise to the Company which sets forth the number of
Shares with respect to which the Option is to be exercised and which is
accompanied by the payment in cash of the full amount of the Exercise Price.
 
                       PART 8: BENEFICIARY DESIGNATIONS
 
  8.1 Right to Designate Beneficiaries. Each holder of an Option granted under
the Plan may from time to time name any beneficiary or beneficiaries (who may
be named contingently or successively) to whom any benefit under the Plan is
to be provided in case of his or her death before he or she receives any or
all of such benefit. Each such designation shall revoke all prior designations
by the same Participant, shall be in a form prescribed by the Company, and
will be effective only when filed by the holder of the Option in writing with
the Secretary of the Company during the holder's lifetime.
 
  8.2 Effect of No Beneficiary Designation. In the absence of any such
designation, benefits remaining unpaid at the Participant's death shall be
provided to the Participant's estate.
 
                                      B-4
<PAGE>
 
                     PART 9: TERMINATION OF BOARD SERVICE
 
  9.1 Effect of Termination of Service Prior to a Grant Date; Future Options.
If a Non-Employee Director terminates his or her service for any reason (or
becomes an employee of the Company or any affiliate thereof) prior to a Grant
Date upon which he or she would otherwise receive an Option under this Plan,
no future Option shall be granted to him or her. Any Retainer/Fees that have
been earned but which were to be paid in the form of an Option shall be paid
in cash instead.
 
  9.2 Effect of Termination of Services on Existing Options.
 
  (a) If a Non-Employee Director terminates Board service with at least 120
months of aggregate Board service or at such person's Normal Retirement Date,
all outstanding Options held by such Non-Employee Director shall expire on
their respective normal expiration dates.
 
  (b) If a Non-Employee Director terminates Board service with less than 120
full months of aggregate Board service or prior to Normal Retirement Date for
any reason other than death or Disability, all outstanding Options held by
such Non-Employee Director shall expire on the first anniversary of such
person's termination of service on the Board.
 
  (c) If a Non-Employee Director's service on the Board terminates due to
death, or Disability, each outstanding Option held by such Non-Employee
Director shall expire at the earlier of (i) the fifth anniversary of such
termination of Board service or (ii) the end of the term of the Option.
 
  (d) Notwithstanding the foregoing paragraphs (a), (b) and (c), any Option
held by a Participant at the time of the Participant's death shall expire on
the later of the date provided for in Section 9.2(b) or the first anniversary
of the Participant's death.
 
               PART 10: AMENDMENT, MODIFICATION AND TERMINATION
 
  10.1 Amendment, Modification and Termination. The Board may at any time and
from time to time, alter, amend, suspend or terminate the Plan in whole or in
part.
 
  10.2 Effect on Options Previously Granted. No termination, amendment, or
modification of the Plan shall adversely affect in any material way any Award
previously granted under the Plan, without the written consent of the
Participant holding such Award.
 
  10.3 Effect on Retainer/Fees Earned Prior to Termination Date. If the Plan
is terminated or suspended prior to December 31, 2000, any Retainer/Fees which
have been earned but not paid as of the effective date of termination of the
Plan and which are the subject of a Section 5.2 Election or a Section 5.3
Election will be delivered in the form of Options on the appropriate Grant
Date, notwithstanding that such date is subsequent to the date the Plan has
otherwise been terminated or suspended.
 
                          PART 11: GENERAL PROVISIONS
 
  11.1 Transferability. Options may be transferred or assigned (a) by will or
the laws of descent and distribution, or (b) by gift or other transfer to
either (i) a spouse or other immediate relative or (ii) a trust or estate in
which the original optionee or such optionee's spouse or other immediate
relative has a substantial beneficial interest (provided that such a transfer
will continue to require the Option to be disclosed to the extent required by
Item 403 of Regulation S-K of the Securities Act of 1993, as amended from time
to time).
 
  11.2 Option Agreements. Options shall be evidenced by written agreements or
such other appropriate documentation as determined by the Compensation
Committee of the Board or such other committee of the Board as the Board may
designate for this purpose.
 
 
                                      B-5
<PAGE>
 
  11.3 Binding Effect. All obligations of the Company under this Plan with
respect to Options granted hereunder shall be binding on any successor to the
Company, whether the existence of such successor is the result of a direct or
indirect merger, consolidation, purchase of all or substantially all of the
business and/or assets of the Company or otherwise.
 
  11.4 Gender and Number. Except where otherwise indicated by the context, any
masculine term used herein also shall include the feminine; the plural shall
include the singular and the singular shall include the plural.
 
  11.5 Severability. In the event any provision of the Plan shall be held
illegal or invalid for any reason, the illegality or invalidity shall not
affect the remaining parts of the Plan, and the Plan shall be construed and
enforced as if the illegal or invalid provision had not been included.
 
  11.6 Requirements of Law. The granting of Options and the issuance of Shares
under the Plan shall be subject to all applicable laws, rules, and
regulations, and to such approvals by any governmental agencies or national
securities exchanges as may be required.
 
  11.7 Securities Law Compliance. Transactions under this Plan are intended to
comply with all applicable conditions of Rule 16b-3 or its successors under
the Exchange Act. To the extent any provision of the Plan or action by the a
Committee of the Board fails to so comply, it shall be deemed null and void,
to the extent permitted by law and deemed advisable by such committee.
 
  11.8 Governing Law. To the extent not preempted by Federal law, the Plan,
and all agreements hereunder, shall be construed in accordance with and
governed by the laws of the State of Delaware.
 
                                      B-6
<PAGE>
 
                                                                      EXHIBIT C
 
                           THE SERVICEMASTER COMPANY
 
              SERVICEMASTER 1998 LONG-TERM PERFORMANCE AWARD PLAN
 
  PART 1: ESTABLISHMENT, EFFECTIVE DATE, OBJECTIVES, AND DURATION OF THE PLAN
 
  1.1 Establishment of the Plan. The ServiceMaster Company, a Delaware
corporation (the "Company"), hereby establishes an incentive compensation plan
for key employees of the Company and its Affiliates to be known as The
ServiceMaster Company 1998 Long-Term Performance Award Plan (the "Plan"), as
set forth in this document.
 
  1.2 Effective Date. Subject to approval by the Company's stockholders, the
Plan shall become effective as of January 1, 1998 (the "Effective Date") and
shall remain in effect as provided in Section 1.4 hereof.
 
  1.3 Purpose. The purpose of this Plan is to benefit the Company and the
stockholders of the Company by linking a portion of the compensation of
leaders in the ServiceMaster enterprise to an increase in shareholder value
and to motivate leadership to understand and to exert all possible efforts to
achieve Company-wide goals through internal synergies and cooperation among
the various units of the ServiceMaster enterprise. The Plan recognizes that
the markets in which units of the ServiceMaster enterprise operate are
frequently closely related and that there are opportunities where two or more
operating units of the Company can use their combined resources to enhance the
profits of one or all of such units and thus increase Company profits and
shareholder value.
 
  1.4 Duration. The Plan shall commence on the Effective Date and, provided
that it is approved by the shareholders of the Company, shall remain in effect
until December 31, 2000, unless the Plan is terminated by the Board at an
earlier date (subject to the provisions of Section 6). If shareholder approval
is not obtained by May 31, 1998, the Plan shall be nullified.
 
                              PART 2: DEFINITIONS
 
  2.1 Definitions. Whenever used in the Plan, the following terms shall have
the meanings set forth below. When such meaning is intended, the initial
letter of the word is capitalized.
 
  "Affiliate" means any business entity in which 50% or more of the equity
interests are owned, directly or indirectly, by the Company.
 
  "Common Stock" means the common stock of the Company.
 
  "Company" means The ServiceMaster Company, a Delaware corporation, as well
as any successor to such entity as provided in Section 8.1 herein.
 
  "Compensation Committee" means the Compensation Committee of the Board of
Directors of the Company.
 
  "Disability" means total and permanent disability which, if the Participant
were an employee of the Company, would be treated as a total and permanent
disability under the terms of the Company's long-term disability plan for
employees as in effect from time to time.
 
  "Earnings per Share" or "EPS" means the Company's consolidated earnings
divided by shares outstanding on a diluted basis.
 
  "Effective Date" shall have the meaning ascribed to such term in Section 1.2
hereof.
 
 
                                      C-1
<PAGE>
 
  "Fair Market Value" shall have the meaning ascribed to such term in Section
5.6(b).
 
  "GAAP" means United States generally accepted accounting principles.
 
  "Plan Year" means each of the calendar years 1998, 1999 and 2000.
 
  "Retirement" means the Participant's termination of employment with the
Company or its Affiliates on or after the date on which the Participant
becomes eligible to receive normal or early retirement benefits under any
benefit plan of the Company. Notwithstanding the foregoing, the Compensation
Committee may, in its sole discretion, determine that a Participant has met
the criteria for Retirement from the Company.
 
  "Segment" means an operating component of the ServiceMaster enterprise which
is material to the business of the Company taken as a whole. The determination
of what components of the ServiceMaster enterprise constitute segments of the
Company for purposes of the Plan shall be made by the Compensation Committee
from time to time, provided, that at the time of the commencement of the Plan
the following components of the ServiceMaster enterprise shall constitute
Segments: ServiceMaster Consumer Services, ServiceMaster Management Services
and ServiceMaster Employer Services.
 
  "Shares" means shares of Common Stock.
 
  "Units" shall have the meaning set forth in Section 3.3.
 
  "Withholding Taxes" means the minimum amounts which the Company is required
by law to withhold from awards made hereunder under the Internal Revenue Code
in respect of federal, the Federal Insurance Contribution Act, and the Health
Insurance for the Aged Act (Medicare) and an additional 3% of each award
payment which shall be applied to state income tax withholding requirements
or, if there are no such requirements applicable to the individual receiving
the award, to additional federal income tax withholding.
 
                             PART 3: PARTICIPANTS
 
  3.1 General Standards. Participants in the Plan will be determined from time
to time on the basis of guidelines established by the Compensation Committee
and recommendations of Segment leaders as submitted for review by the
Compensation Committee. There shall be no automatic participation in the Plan
as a result of holding a particular position in the Company or an Affiliate.
 
  3.2 CEO Determinations. Participants included in the Plan in any given Plan
Year shall be determined with finality by the CEO with the approval of the
Compensation Committee.
 
  3.3 Participation Units. Participation in the Plan shall be determined on
the basis of Participation Units ("Units"). For this purpose, the Plan shall
have 10,000 Units. The extent of each Participant's participation in the Plan
for any given Plan Year shall be determined by the ratio of the number of
Units assigned to a Participant for that year to the number 10,000. If and to
the extent that there are at any time less than 10,000 Units assigned to
employees of the Company and its Affiliates, the difference between 10,000 and
the number of Units which are assigned to Participants shall be deemed to be
assigned to the Company.
 
  3.4 Effect of Termination of Employment. If a Participant terminates his or
her employment with the Company or an Affiliate during the course of a Plan
Year by reason of his or her death, Disability or Retirement or voluntary or
involuntary termination of employment, the effect of such termination of
employment on the Units then held by such Participant shall be determined
either under general guidelines established by the Compensation Committee or
by a decision of the Compensation Committee acting in its discretion.
 
  3.5 Modification or Elimination of Units. During the course of any Plan
Year, the CEO may, with the approval of the Compensation Committee, adjust
downward the number of units previously assigned to a
 
                                      C-2
<PAGE>
 
Participant or cancel all units previously assigned to a Participant, provided
that any such adjustment shall not result in an increase in the amount of any
other Participant's percentage interest in the Plan. Any such action shall be
effective from and after the date of the CEO's decision. Units which are
reduced or canceled pursuant to this Section 3.5 shall be assigned to the
Company for the remainder of the Plan Year.
 
                           PART 4: PLAN CALCULATIONS
 
  4.1 General Principles. Consistent with the purpose of the Plan as set forth
in Section 1.3, the annual calculations of awards under the Plan will be based
upon growth as measured by several financial performance factors. Such factors
are: (1) earnings per share; (2) economic value added; (3) revenue; and (4)
total return to shareholders. An "award pool" for each of the first three
factors shall be established each Plan Year in accordance with the table set
forth in Section 4.2 and the sum of such award pools will then be adjusted by
a modifier based on the fourth factor. Such adjusted amount, subject to the
withholding and award premium provisions set forth in Sections 5.2 and 5.4,
shall be the basis on which awards are made to Participants for such Plan
Year.
 
  4.2 Award Pools Based on EPS, EVA and Revenue Factors.
 
  (a) For each of the Plan Years in which this Plan is in effect, a
Preliminary Total Award Amount shall be established at the end of the year on
the basis of the separate "actual pool amounts" as calculated in accordance
with the following table and paragraphs (b) through (f):
 
<TABLE>
<CAPTION>
                                                      ACTUAL POOL
        FACTOR            POTENTIAL POOL AMOUNT         AMOUNT
        ------            ---------------------       -----------
<S>                      <C>                      <C>               <C>
1. Growth in Earnings    1.20% of Pre-Tax Income. Potential Pool
   Per Share (EPS)                                Amount times
                                                  RG/20%, where RG
                                                  is the rate of
                                                  growth (expressed
                                                  as a percentage)
                                                  in EPS for the
                                                  current Plan Year
                                                  relative to EPS
                                                  for the
                                                  immediately
                                                  preceding year,
                                                  provided that RG
                                                  shall be zero if
                                                  the growth rate
                                                  is less than 10%
                                                  and RG shall not
                                                  exceed 20%.
2. Economic Value Added  n/a                      7% of
  (EVA)                                           "Incremental EVA"
                                                  (as defined in
                                                  paragraph (e)
3. Growth in Revenue     .02% of Revenue          The amount
                                                  determined under
                                                  the following
                                                  schedule. "Growth
                                                  Rate" means the
                                                  rate of growth
                                                  (expressed as a
                                                  percentage) in
                                                  Revenue for the
                                                  current Plan Year
                                                  relative to
                                                  Revenue for the
                                                  immediately
                                                  preceding year
<CAPTION>
                                                                    ACTUAL POOL AMOUNT =
                                                                    INDICATED PERCENTAGE
                                                     GROWTH RATE         OF REVENUE
                                                     -----------    --------------------
<S>                      <C>                      <C>               <C>
                                                  less than 10%....        zero
                                                  10.00% to 10.49%.        0.010%
                                                  10.50% to 10.99%.        0.011%
                                                  11.00% to 11.49%.        0.012%
                                                  11.50% to 11.99%.        0.013%
                                                  12.00% to 12.49%.        0.014%
                                                  12.50% to 12.99%.        0.015%
                                                  13.00% to 13.49%.        0.016%
                                                  13.50% to 13.99%.        0.017%
                                                  14.00% to 14.49%.        0.018%
                                                  14.50% to 14.99%.        0.019%
                                                  15% or more......        0.020%
</TABLE>
 
                                      C-3
<PAGE>
 
  (b) Revenue shall mean the Company's consolidated operating revenue (and not
   customer level revenue).
 
  (c) Extraordinary items, as determined by GAAP, shall be excluded from each
determination of the Earnings Per Share factor and the Economic Value Added
factor.
 
  (d) Growth in Earnings Per Share shall be stated in percentage terms after
rounding Earning Per Share for the appropriate years up or down, as
appropriate, to two decimal places.
 
  (e) Each determination of the Economic Value Added (EVA) factor shall be
determined on the basis of the Company's long-term cost of capital and shall
use the general computational methodology used by the Company in developing
the Plan. "Incremental EVA" means the difference between the EVA at the end of
any given Plan Year and the EVA at the end of the immediately preceding year.
If Incremental EVA is a negative figure, it shall be deemed to be zero.
 
  (f) The "Preliminary Total Award Amount" for each year under this Plan shall
be the sum of the Actual Pool Amounts for such year.
 
  4.3 Shareholder Total Return Modifier.
 
  (a) Each Preliminary Total Award Amount as calculated pursuant to Section
4.2 shall be adjusted as follows: The "Company Total Return" (as defined in
paragraph (b)) shall be determined as at the end of the year and such figure
shall be compared to the "Total Return for the S&P 500" as at the end of the
same year. If such comparison shows that the Company Total Return meets or
exceeds the 75TH percentile for the S&P 500 Total Return, then the Preliminary
Total Award Amount shall be increased by 20%. Conversely, if such comparison
shows that the Company Total Return is below the 25TH percentile for the S&P
500 Total Return, then the Preliminary Total Award Amount shall be reduced by
20%. (If the Company Total Return does not meet or exceed the 75TH percentile
for the S&P 500 Total Return and the Company Total Return is also not less
than the 25TH percentile for the S&P 500 Total Return, no adjustment to the
Preliminary Total Award Amount will be made on account of the modifier and the
Preliminary Total Award Amount will become the Final Total Award Amount.) Such
adjustment is the "modifier" which is referred to in this and other sections
of this Plan.
 
  (b) The term "Company Total Return" as used in this section 4.3 means, for
each Plan Year, the percentage change in the price of the Company's common
stock from the beginning of the Plan Year to the end of the Plan Year plus
dividends paid per share on the Common Stock during the Plan Year with the
assumption that all dividends were reinvested in shares of common stock of the
Company at the time the dividends were received.
 
  (c) The term "S&P 500 Total Return" as used in this Section 4.3 means the
total return figure furnished by the S&P Central Inquiry service (or the
equivalent) for each of the S&P 500 companies (provided that such figure shall
reflect a calculation methodology which is comparable to the calculation
methodology used for the Company Total Return).
 
  (d) The determination of how the Company Total Return compares to the S&P
500 Total Return for each Plan Year will be made by listing sequentially from
highest to lowest the total return for each company included in the S&P 500 at
the end of such Plan Year. The 75TH and 25TH percentile of the companies
included in such listing will then be identified and the Company's position in
respect of these groupings will used to establish the applicability of the
modifier.
 
  (e) The "Final Total Award Amount" for any given Plan Year (before the 20%
holdback as set forth in Section 5.2) shall be the Preliminary Total Award
Amount as calculated under Section 4.2 as modified (if at all) in accordance
with this Section 4.3.
 
                                      C-4
<PAGE>
 
                           PART 5: PAYMENT OF AWARDS
 
  5.1 Annual Payments. Payments of awards in respect of any given Plan Year
will be made to Participants for that year as promptly as practicable after
the computation of the Final Total Award Amount for such year has been made by
management and approved by the Compensation Committee. In general, the payment
of awards in respect of any given Plan Year is expected to occur during the
month of February of the next following year. Such payments shall take into
account any advances made with respect to such Plan Year pursuant to Section
5.3.
 
  5.2 20% Holdback
 
  (a) 20% of the Final Total Award Amount for any given Plan Year (the
"Holdback Amount") shall be retained by the Company for payment (if at all)
after the Company's five-year strategic planning cycle for the period ending
December 31, 2000 has been completed (the "SMIXX-IV Plan"). The extent to
which the payment of such retained amount is paid to Participants shall depend
upon the extent to which the Company has in fact achieved its SMIXX-IV Plan
objectives and the status of the Participant at the time the retained amount
is to be paid. In any case, no part of the Holdback Amount will be considered
earned and no Holdback Amount payments will be made until the final results
and plan calculations have been completed; and no interest or dividends will
be paid or credited on the Holdback Amount.
 
  (b) The Holdback Amount will be paid by reference to each of the three
components from which the Holdback Amount was derived over the three-year term
of the Plan, i.e., the EPS component, the EVA component and the Revenue
component. The extent to which such portions of the Holdback Amount is paid
shall be determined in accordance with the following rules:
 
    (1) With respect to the EPS, component, if, at December 31, 2000, less
  than 90% of the target amount for such component was achieved, no part of
  the Holdback Amount will be paid with reference to that component. If, at
  December 31, 2000, 90% or more of the target for a component was achieved,
  then for each one percent or major fraction of a percent which was
  achieved, 10% of the portion of the Holdback Amount which is related to
  that component shall be paid, provided not more than 100% of such portion
  shall be payable pursuant to this formula. (Thus, for example, if EPS at
  December 31, 2000 is 95.7% of the SMIXX-IV EPS target for that date, 60% of
  the portion of the Holdback Amount which is referenced to the EPS factor
  will be paid out; if the EPS is at 95.4% of the SMIXX-IV EPS target, 50% of
  the portion of the Holdback Amount which is referenced to the EPS factor
  will be paid out. If EPS at December 31, 2000 is 89.4% of the SMIXX-IV EPS
  target for that date, no portion of the Holdback Amount which is referenced
  to the EPS factor will be paid out).
 
    (2) With respect to the Revenue component, the procedure set forth in
  clause (1) above (using the Revenue target instead of the EPS target) shall
  be followed to determine the extent to which the portion of the Holdback
  Amount which is related to the Revenue component is paid out.
 
    (3) With respect to the EVA component, the cumulative EVA achieved over
  the three-year term of the Plan shall be stated as a percentage of the
  target EVA for the same period and such percentage shall be applied to the
  portion of the Holdback Amount which is related to the EVA component to
  determine the amount of such portion which is paid, provided that not more
  than 100% of such portion shall be payable pursuant to this formula.
 
  (c) If a Participant is an employee of the Company or an Affiliate at the
time the Holdback Amounts are to be paid, such Participant shall be entitled
to receive his or her share of each Holdback Amount which includes a holdback
made with respect to such Participant even though the Participant may not have
held any Units in any one or more of the succeeding Plan Years. For purposes
of this paragraph (c), if the Participant is a party to a consulting agreement
with the Company or any Affiliate at the time the Holdback Amounts are to be
paid and such consulting agreement is in writing and in full force and effect
at such time, the Participant shall be deemed to be an "employee" for purposes
of this paragraph (c) of this Section 5.2.
 
                                      C-5
<PAGE>
 
  (d) If a Participant is not an employee of either the Company or any
Affiliate at the time the Holdback Amounts are to be paid and the reason for
such status is that prior to such time the Participant died, became disabled
or terminated employment under circumstances which constitute a "qualifying
retirement", such Participant shall be entitled to receive his or her share of
each Holdback Amount which includes a holdback made with respect to such
Participant even though the Participant may not have held any Units in any one
or more of the succeeding Plan Years. The Compensation Committee shall provide
by rule the conditions under which a retirement constitutes a "qualifying
retirement". In so doing, the Compensation Committee shall define the term
consistently with the definition of the same term as utilized in connection
with other employee benefit plans of the Company.
 
  (e) If a Participant is not an employee of either the Company or any
Affiliate at the time the Holdback Amounts are to be paid and none of the
reasons for such status as set forth in paragraph (c) is applicable, then any
interest of the Participant in any of the Holdback Amounts shall not be
payable and shall be deemed to be forfeited and shall revert to the Company.
 
  5.3 Quarterly Advances Against the Annual Payments.
 
  (a) The CEO, with the approval of the Compensation Committee, may authorize
the payment of advances against the Annual Payment of the Total Award Amount.
Such advances, if made at all, shall be made to all Participants on the last
business day in the months of April, July and October of each year. The amount
of each such quarterly advances shall be based upon the CEO's best estimate as
of each April, July and October of the portion of the anticipated Total Award
Amount that had been achieved to that point and such estimate shall then be
multiplied by a factor of 80% to determine the total amount of the advances.
The Compensation Committee shall have the authority to change from time to
time the percentage factor to be applied against the CEO's estimate.
 
  (b) The aggregate amount of advances made to a Participant pursuant to
paragraph (a) in respect of any given year shall be deducted from the payment
to be made in respect of such year pursuant to Section 5.1. If the result of
this calculation is a negative figure and if such Participant is also a
Participant in an ensuing year, the negative figure shall be offset against
all advances made pursuant to paragraph (a) in the ensuing year until the
negative figure has been fully absorbed; and if the negative figure has not
been fully absorbed by such offsets against advances, then the negative figure
shall be offset against the payment of the final payment of the Participant's
Award for such ensuing year. Any offsets against advances in an ensuing year
shall nonetheless not be taken into account for purposes of determining the
amount payable to a Participant from the Total Award Amount for an ensuing
year.
 
  (c) If at the end of any year under this Plan the calculations made under
paragraph (b) produce a negative figure for a Participant and if (i) that
person is not a Participant in the next ensuing year or (ii) that Person is a
Participant in the next ensuing year but ceases to be employed by the Company
or any Subsidiary during the next ensuing year, the negative figure shall
constitute a debt of such person which shall be repaid to the Company (without
interest) by January 31 of the next ensuing year in case (i) and within 30
days of the date on which the employment of such person terminates in case
(ii).
 
  5.4 Withholding Taxes. The Company shall reduce each payment made pursuant
to the Plan by the amount of the Withholding Taxes applicable to such payment
and shall pay the amounts so withheld to the appropriate governmental
authorities for the Participant's benefit in accordance with the Company's
standard wage withholding tax procedures. Reference is made to Section 5.5 for
special provisions applicable to awards which are made in whole or in part in
Shares.
 
  5.5 Election to Take Awards in Shares. Each Participant in the Plan who
becomes entitled to an award in respect of any given year may elect to receive
his or her award (i) entirely in cash or (ii) entirely in Shares or (iii) in
any of the following combinations of cash and Shares:
 
    (i) Entirely in cash (in which case the payment of the award will be net
  of Withholding Taxes.
 
                                      C-6
<PAGE>
 
    (ii) Entirely in Shares without any reduction or netting for Withholding
  Taxes (in which case the Participant, as a condition to the receipt of the
  Shares, must pay the Company cash in an amount equal to the Withholding
  Taxes applicable to the amount of the award at the time the Shares are
  received.
 
    (iii) Entirely in Shares net of Withholding Taxes (in which case the
  number of Shares issued to the Participant will be reduced to reflect the
  Withholding Taxes applicable to the gross amount of the award and the
  Participant shall not be required to pay any amount to the Company in
  connection with Withholding Taxes). No premium will be paid in respect of
  the portion of the award which is used for Withholding Taxes. (Note: Based
  on the withholding tax laws in effect on the date of this Plan, this
  election is generally equivalent to electing to receive an award 60% in
  Shares and 40% in cash, with the cash portion bearing the Withholding Taxes
  applicable to the entire amount of the award);
 
    (iv) 75% in cash and 25% in Shares (in which case the cash portion of the
  award will be reduced by the Withholding Taxes which are applicable to the
  total amount of the award).
 
The notice as to the form in which awards are to be received for a Plan Year
shall be given not less than 30 calendar days after the Participant has been
notified by the Company of his or her status as a Participant in the Plan for
such year. A form of notice is annexed hereto as Exhibit 1. A Participant who
fails to give such notice shall be deemed to have elected to receive his or
her award entirely in cash (option (i) above).
 
  5.6 Premium for Election to Take Awards in Shares; Withholding Taxes. A
Participant who elects to take his or her award in Shares shall become
entitled to receive Shares in a number which reflects 120% of the dollar
amount which would be payable if the award were paid in cash the "Base
Amount"). Awards payable in Shares shall be subject to the 20% holdback as set
forth in Section 5.3 Such holdback shall be applicable both to the Shares
which reflect the Base Amount and the Shares which reflect the premium amount.
(Thus, for example, if the Base Amount would entitle the Participant to 100
Shares, the premium will be 20 Shares, with 96 Shares (80% of 120 Shares)
being issued currently and 24 Shares (20%of 120 Shares) being held back).
 
  5.7 Other Rules Applicable to Awards Made in Shares.
 
   (a) The number of Shares issued to a Participant at the time of a quarterly
advance made pursuant to Section 5.3 to a Participant who has elected to take
his or her award in Shares shall be determined by dividing the dollar amount
of the advance (after giving effect to the premium set forth in Section 5.5)
by the Fair Market Value of the Shares on the date on the which the
computation of the advance is approved by the Compensation Committee.
 
  (b) The number of Shares issued to a Participant after the close of a Plan
Year who elected to take his or her award in Shares shall be determined by
dividing the dollar amount of the award (after giving effect to the premium
set forth in Section 5.5 and after giving effect to the dollar amounts
utilized in any advances made pursuant to Section 5.6(a)) by the Fair Market
Value of the Shares on the date on the which the computation of the Final
Total Award Amount for that Plan Year is approved by the Compensation
Committee.
 
  (c) The number of Shares issued to such Participant at the time the Holdback
Amounts are paid out (if at all) shall be determined by dividing the dollar
amount of the Holdback Amount payable to such Participant by the Fair Market
Value of the Shares on the date on which the computation of the Holdback
Amounts are approved by the Compensation Committee.
 
  (d) For purposes of this Section 5.6, the term "Fair Market Value" means the
average of the closing sales prices of the Common Stock on the New York Stock
Exchange Composite Tape (as reported in the Wall Street Journal, Midwest
Edition) on each of the five trading dates immediately preceding the date
specified in paragraph (a).
 
  (e) Shares issued to a Participant will not (unless the Board of Directors
of the Company otherwise determines) be registered under the federal or state
securities laws and, accordingly, the right of such Participant to sell such
shares shall be subject to the restrictions imposed by such laws. Certificates
for Shares issued to a Participant pursuant to this Section 5 shall bear a
legend to the foregoing effect.
 
  (f) All Shares issued pursuant to the election set forth in Section 5.4
shall be non-transferable (except by operation of law) for a period of three
years from the date of issuance.
 
                                      C-7
<PAGE>
 
                PART 6: AMENDMENT, MODIFICATION AND TERMINATION
 
  6.1 Amendment, Modification and Termination. The Board may at any time and
from time to time, alter, amend, suspend or terminate the Plan in whole or in
part, subject to any requirement of stockholder approval imposed by applicable
law, rule or regulation.
 
  6.2 Awards Previously Granted. No termination, amendment or modification of
the Plan shall adversely affect in any material way any award which is
referenced to as Final Total Award and which was previously made under the
Plan without the written consent of the Participant who received the award.
 
               PART 7: LIMITATIONS ON AWARDS TO CERTAIN PERSONS
  7.1 Persons to Whom this Part 7 Applies. With respect to each Plan Year
hereunder, the provisions of this Part 7 shall apply to the Company's Chief
Executive Officer and to each other Participant whose total compensation for
such year is required to be reported to stockholders of the Company under the
Securities Exchange Act of 1934 by reason of such person being among the four
highest compensated officers of the Company for such year. The Chief Executive
Officer and each of such four other persons are referred to in this Part 7 as
a "named executive officer".
 
  7.2 Limitation on Amount of Award. Anything in this Plan to the contrary
notwithstanding, no named executive offer may receive an award hereunder in
respect of any Plan Year which exceeds 10% of the Total Award Amount for that
Plan Year.
 
  7.3 Effect of Exceeding the Capped Amount. The portion of any award which is
not paid to a named executive officer by reason of Section 7.2 shall revert to
the Company and no Participant shall have any claim thereto.
 
                          PART 8: GENERAL PROVISIONS
  8.1 Binding Effect. All obligations of the Company under this Plan with
respect to awards granted hereunder shall be binding on any successor to the
Company, whether the existence of such successor is the result of a direct or
indirect merger, consolidation, purchase of all or substantially all of the
business and/or assets of the company or otherwise.
 
  8.2 Gender and Number. Except where otherwise indicated by the context, any
masculine term used herein also shall include the feminine; the plural shall
include the singular and the singular shall include the plural.
 
  8.3 Severability. In the event any provision of the Plan shall be held
illegal or invalid for any reason, the illegality or invalidity shall not
affect the remaining parts of the Plan, and the Plan shall be construed and
enforced as if the illegal or invalid provision had not been included.
 
  8.4 Requirements of Law. The granting of awards and the issuance of Shares
under the Plan shall be subject to all applicable laws, rules, and
regulations, and to such approvals by any governmental agencies or national
securities exchanges as may be required.
 
  8.5 Governing Law. To the extent not preempted by Federal law, the Plan, and
all agreements hereunder, shall be construed in accordance with and governed
by the laws of the State of Delaware.
 
  8.6 Designation of Beneficiaries. A Participant may elect to designate
direct and contingent beneficiaries to receive his or her award(s) in the
event of the Participant's death or disability. Such designations shall be
made on the form annexed hereto as Exhibit 2.
 
                                      C-8
<PAGE>
 
         --                                                        --
 
PROXY                                                                     PROXY
                           THE SERVICEMASTER COMPANY
 
             PROXY FOR ANNUAL MEETING OF STOCKHOLDERS--MAY 1, 1998
          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
 
 The undersigned appoints C. William Pollard, Carlos H. Cantu and Susan D.
Baker or each one or more of them as shall be in attendance at the meeting, as
proxy or proxies, with full power of substitution, to represent the
undersigned at the Annual Meeting of Stockholders of The ServiceMaster Company
to be held on May 1, 1998 and at any adjournment thereof, and to vote as
specified on this Proxy the number of shares of common stock of The
ServiceMaster Company the undersigned would be entitled to vote, if personally
present, upon the matters referred to on the reverse side hereof, and, in
their discretion, upon any other business as may properly come before the
meeting.
 
 IF NOT MARKED TO THE CONTRARY, THIS PROXY WILL BE VOTED "FOR" PROPOSALS 1, 2,
3, 4, 5 AND 6.
 
IMPORTANT: THIS PROXY IS CONTINUED AND MUST BE SIGNED AND DATED ON THE REVERSE
                                     SIDE.
 
IMPORTANT: THIS IS YOUR PROXY CARD. CAREFULLY FOLD AND TEAR ALONG PERFORATION.
WHETHER OR NOT YOU ARE ABLE TO ATTEND THE ANNUAL MEETING OF STOCKHOLDERS, IT
IS IMPORTANT THAT YOUR SHARES BE REPRESENTED. PLEASE SIGN AND RETURN THE PROXY
CARD PROMPTLY IN THE ENCLOSED ENVELOPE.

                           . FOLD AND DETACH HERE .
- -------------------------------------------------------------------------------
<PAGE>

     --                                                                 --
                        THE SERVICEMASTER COMPANY
   PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY. (0)

[                                                                             ]
 
 THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" PROPOSALS 1, 2, 3, 4, 5 AND 6

1. Election of five directors--
   Nominees: Brian Griffiths, Sidney E. Harris, Gunther H. Knoedier, James D.
   McLennan and C. William Pollard
  
   For  Withhold  For All 
   All    All     Except
   
   ( )    ( )       ( )


   -----------------------------------------------------------------------------
   (Except nominee(s) written above.)

2. Approval of the ServiceMaster 1998 Equity Incentive Plan

   For  Against  Abstain
   
   ( )    ( )      ( )

3. Approval of the Non-Employee Directors Discounted Stock Option Plan
 
   For  Against  Abstain
   
   ( )    ( )      ( )
 
4. Approval of the ServiceMaster Long-Term Performance Award Plan
 
   For  Against  Abstain
   
   ( )    ( )      ( )

5. Approval of Named Executive Officers Performance Goals
 
   For  Against  Abstain
   
   ( )    ( )      ( )

6. Ratification of Appointment of Arthur Andersen LLP as Auditors

   For  Against  Abstain
   
   ( )    ( )      ( )

   SIGNATURE(S) SHOULD AGREE WITH THE NAME(S) SHOWN ON THIS PROXY. FOR JOINT 
   ACCOUNTS, BOTH OWNERS SHOULD SIGN.

                   Dated: _______________________________________________, 1998

   Signature(s)________________________________________________________________
   
   ____________________________________________________________________________


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