ETOYS INC
S-1/A, 1999-05-10
HOBBY, TOY & GAME SHOPS
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<PAGE>
   
      AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON MAY 10, 1999
    
                                                      REGISTRATION NO. 333-72469
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                            ------------------------
 
   
                                AMENDMENT NO. 3
                                       TO
                                    FORM S-1
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
    
                            ------------------------
 
                                   ETOYS INC.
 
             (Exact Name of Registrant as Specified in Its Charter)
                           --------------------------
 
<TABLE>
<S>                              <C>                            <C>
           DELAWARE                          5945                  95-4633006
 (State or Other Jurisdiction    (Primary Standard Industrial   (I.R.S. Employer
     of Incorporation or         Classification Code Number)     Identification
        Organization)                                               Number)
</TABLE>
 
   
                        3100 OCEAN PARK BLVD., SUITE 300
                             SANTA MONICA, CA 90405
                                 (310) 664-8100
    
 
    (Address, Including Zip Code, and Telephone Number, Including Area Code,
                  of Registrant's Principal Executive Offices)
                           --------------------------
 
   
                       EDWARD C. LENK, PRESIDENT AND CEO
                                   ETOYS INC.
                        3100 OCEAN PARK BLVD., SUITE 300
                             SANTA MONICA, CA 90405
                                 (310) 664-8100
 (Name, Address Including Zip Code, and Telephone Number, Including Area Code,
                             of Agent For Service)
    
                           --------------------------
 
                                   COPIES TO:
 
          GLEN R. VAN LIGTEN                     ROBERT V. GUNDERSON, JR.
             AMY E. PAYE                            JEFFREY P. HIGGINS
          MITCHELL S. ZUKLIE                      WILLIAM E. GROWNEY JR.
           KRISTEN A. LAMB                         KIRIL M. DOBROVOLSKY
          VENTURE LAW GROUP                      GUNDERSON DETTMER STOUGH
      A PROFESSIONAL CORPORATION                  VILLENEUVE FRANKLIN &
         2800 SAND HILL ROAD                          HACHIGIAN, LLP
         MENLO PARK, CA 94025                    155 CONSTITUTION AVENUE
            (650) 854-4488                         MENLO PARK, CA 94025
                                                      (650) 321-2400
 
                           --------------------------
 
        APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:
AS SOON AS PRACTICABLE AFTER THE EFFECTIVE DATE OF THIS REGISTRATION STATEMENT.
                           --------------------------
 
     If any of the securities being registered on this form are to be offered on
a delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, check the following box. / /
 
     If this form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, check the following box and
list the Securities Act registration statement number of the earlier effective
registration statement for the same offering. / / _________
 
     If this form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. / / _________
 
     If this form is a post-effective amendment filed pursuant to Rule 462(d)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. / / _________
 
     If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box. / /
 
                           --------------------------
 
     THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF
THE SECURITIES ACT OF 1933 OR UNTIL THIS REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(A),
MAY DETERMINE.
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
   
                   SUBJECT TO COMPLETION. DATED MAY 10, 1999.
    
The information in this preliminary prospectus is not complete and may be
changed. These securities may not be sold until the registration statement filed
with the Securities and Exchange Commission is effective. This preliminary
prospectus is not an offer to sell nor does it seek an offer to buy these
securities in any jurisdiction where the offer or sale is not permitted.
<PAGE>
                                8,200,000 Shares
 
     [LOGO]
                                   ETOYS INC.
 
                                  Common Stock
 
                               ------------------
 
    This is an initial public offering of shares of common stock of eToys Inc.
All of the 8,200,000 shares of common stock are being sold by eToys.
 
    Prior to this offering, there has been no public market for the common
stock. It is currently estimated that the initial public offering price per
share will be between $10.00 and $12.00. eToys intends to list the common stock
on the Nasdaq National Market under the symbol "ETYS".
 
    SEE "RISK FACTORS" BEGINNING ON PAGE 8 TO READ ABOUT FACTORS YOU SHOULD
CONSIDER BEFORE BUYING SHARES OF THE COMMON STOCK.
 
                            ------------------------
 
    NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY OTHER REGULATORY BODY
HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR PASSED UPON THE ACCURACY OR
ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL
OFFENSE.
 
                            ------------------------
 
<TABLE>
<CAPTION>
                                                                        Per Share     Total
                                                                       -----------  ---------
<S>                                                                    <C>          <C>
     Initial public offering price...................................   $           $
     Underwriting discount...........................................   $           $
     Proceeds, before expenses, to eToys.............................   $           $
</TABLE>
 
    In connection with this offering, the underwriters have reserved up to
1,230,000 shares of common stock being sold by eToys for sale at the initial
public offering price to directors, officers, employees and friends of eToys.
 
    The underwriters may, under specific circumstances, purchase up to an
additional 1,230,000 shares from eToys at the initial public offering price,
less the underwriting discount.
 
                            ------------------------
 
GOLDMAN, SACHS & CO.
 
             BANCBOSTON ROBERTSON STEPHENS
 
                           DONALDSON, LUFKIN & JENRETTE
 
                                        MERRILL LYNCH & CO.
 
                            ------------------------
 
                         Prospectus dated       , 1999.
<PAGE>
The gatefold includes:
 
                             A TALE OF TWO ARTHURS.
 
<TABLE>
<CAPTION>
            [A PICTURE OF ARTHUR]                          [A PICTURE OF ARTHUR]
 
with the following text below each picture:
<S>                                            <C>
1.  BUCKLE CHILDREN INTO CAR SEATS.            1. TURN ON COMPUTER.
2.  DRIVE TO TOY STORE.                        2. GO TO WWW.eTOYS.COM
3.  CIRCLE PARKING LOT 4 TIMES FOR             3. ORDER ARTHUR.
   PARKING SPACE.                              4. ARTHUR IS DELIVERED, GIFT WRAPPED, TO
4.  CHANGE ONE DIAPER.                         YOUR DOORSTEP.
5.  LOSE ONE CHILD IN THE BARBIE SECTION.
6.  FINALLY FIND ARTHUR.
7.  COAX CHILD OUT OF PLAY HOUSE.              [PICTURE OF ETOYS HOME PAGE]
8.  WAIT IN LONG CHECK-OUT LINE.
9.  PUT CANDY BARS BACK ON RACK.                               [ETOYS LOGO]
10. PLACATE CRYING CHILDREN.                        WE BRING THE TOY STORE TO YOU.(SM)
11. DRIVE HOME.                                                WWW.ETOYS.COM
12. REMEMBER YOU NEED GIFT WRAP.                            AOL KEYWORD: ETOYS
</TABLE>
 
- -TM--C-Marc Brown 1999
 
At the bottom of the page is the following language:
 
eToys-Registered Trademark- is a registered trademark of eToys. Toysearch-TM-
and "We Bring The Toy Store To You."(sm) are trademarks of eToys. All other
brand names or trademarks appearing in this prospectus are the property of their
respective holders. The inclusion of the products in this prospectus is not an
endorsement of eToys or the offering of the securities being made hereby by the
vendors of such products.
 
The following text is contained on this gatefold:
 
Across the top of the two pages: [eToys logo] and We Bring The Toy Store To
You.(sm)
 
[Two page screen shot of eToys home page with textual descriptions of our Web
site shopping features, surrounded by the following text flowed to both sides in
a counter-clockwise fashion]
 
[PICTURE OF BLUE'S CLUES]
 
eToys.com shoppers will find an extensive selection of competitively priced
products, with over 9,500 SKUs representing more than 750 brands. We provide a
comprehensive selection of both traditional, well-known brands, such as Mattel,
Hasbro and LEGO, and specialty brands, such as BRIO, PLAYMOBIL and Learning
Curve.
 
Our Web site features detailed product information and innovative merchandising
through easy-to-use Web pages. We also provide our customers with helpful and
useful shopping services such as birthday reminders and wish lists. For shoppers
who are not certain what to get the kids, we offer product reviews,
recommendations and gift suggestions. Our online store is available 24 hours a
day, seven days a week and may be reached from the shopper's home or office.
eToys.com. Why go to the store, when the toy store can come to you?
 
TOYSEARCH.-TM-
 
OUR TOYSEARCH LETS CUSTOMERS BROWSE BY ANY COMBINATION OF AGE, CATEGORY, KEYWORD
OR PRICE.
<PAGE>
[PICTURE OF MADELINE DOLL]
 
GOOD ADVICE.
 
OUR AWARD WINNER SECTION FEATURES TOYS RECOMMENDED BY PROMINENT PARENTING AND
FAMILY PUBLICATIONS AS WELL AS ORGANIZATIONS WHO REVIEW CHILDREN'S TOYS,
SOFTWARE AND BOOKS. CUSTOMERS CAN ALSO VISIT OUR BESTSELLERS SECTION TO VIEW THE
MOST POPULAR TOYS SOLD OVER THE PAST 30 DAYS OR BROWSE THROUGH OUR OWN FAVORITES
BY AGE RECOMMENDATIONS.
 
TOY BRANDS.
 
WE CARRY BOTH TRADITIONAL, WELL-KNOWN BRANDS, SUCH AS MATTEL, HASBRO AND LEGO,
AND SPECIALTY TOY BRANDS, SUCH AS BRIO, PLAYMOBIL AND LEARNING CURVE.
 
[PICTURE OF WRAPPED GIFT]
 
GIFT CENTER.
 
WE SIMPLIFY GIFT SHOPPING THROUGH OUR GIFT CENTER, WHERE CUSTOMERS CAN OBTAIN
GIFT CERTIFICATES, GIFT RECOMMENDATIONS BY AGE AND GET INFORMATION ON A VARIETY
OF CHILD-APPROPRIATE GIFT WRAP STYLES AND PERSONALIZED MESSAGE CARDS TO
ACCOMPANY THE GIFT.
 
PICKS OF THE MONTH.
 
IN OUR PICKS OF THE MONTH SECTION, WE RECOMMEND TOYS FOR DIFFERENT AGE RANGES.
 
[PICTURE OF BRIO TRAIN]
 
TWENTY UNDER $20.
 
OUR TWENTY UNDER $20 SECTION HAS RECOMMENDATIONS ON TOYS THAT WON'T STRAIN THE
BUDGET.
 
DETAILED PRODUCT INFORMATION.
 
A SIMPLE CLICK OF THE MOUSE GIVES SHOPPERS ACCESS TO DETAILED PRODUCT
INFORMATION THEY NEED TO MAKE EDUCATED BUYING DECISIONS, INCLUDING PRODUCT
DESCRIPTIONS, ETOYS' OWN AGE RECOMMENDATIONS, A LIST OF ACCESSORIES AND RELATED
PRODUCTS AND INVENTORY STATUS.
 
[PICTURE OF PRODUCT DESCRIPTION OF TWO-WAY BATTERY-POWERED ENGINE]
 
MY ETOYS.
 
WE PERSONALIZE THE CUSTOMER'S SHOPPING EXPERIENCE BY OFFERING BIRTHDAY
REMINDERS, CHILDREN'S WISH LISTS AND AN ADDRESS BOOK.
 
EXTENSIVE PRODUCT SELECTION.
 
OUR ONLINE STORE IS EXCLUSIVELY FOCUSED ON CHILDREN'S PRODUCTS AND OFFERS AN
EXTENSIVE SELECTION OF TOYS, VIDEO GAMES, SOFTWARE, VIDEOS AND MUSIC.
 
[PICTURE OF SUPER MARIO BROS. VIDEO GAME, GOODNIGHT MOON BOOK, JUMPSTART
SOFTWARE BOX AND PADDINGTON BEAR]
 
At the bottom right of the two page gatefold is the following:
 
                                  [ETOYS LOGO]
 
                       WE BRING THE TOY STORE TO YOU.(SM)
 
                                 WWW.ETOYS.COM
 
                               AOL KEYWORD: ETOYS
 
The following text is centered on the inside back cover:
 
                                  [ETOYS LOGO]
 
                       WE BRING THE TOY STORE TO YOU.(SM)
<PAGE>
                               PROSPECTUS SUMMARY
   
    YOU SHOULD READ THE FOLLOWING SUMMARY TOGETHER WITH THE MORE DETAILED
INFORMATION REGARDING ETOYS AND THE FINANCIAL STATEMENTS AND NOTES APPEARING
ELSEWHERE IN THIS PROSPECTUS. UNLESS OTHERWISE INDICATED, THIS PROSPECTUS
ASSUMES THE AUTOMATIC CONVERSION OF OUR OUTSTANDING PREFERRED STOCK INTO
58,779,267 SHARES OF COMMON STOCK, ASSUMING FULL EXERCISE OF A WARRANT TO
PURCHASE 48,387 SHARES OF PREFERRED STOCK OUTSTANDING AS OF MARCH 31, 1999,
WHICH EXPIRES UPON THE CLOSING OF THIS OFFERING AND THE THREE-FOR-ONE FORWARD
SPLIT OF OUR COMMON STOCK AND PREFERRED STOCK TO BE EFFECTED UPON THE CLOSING OF
THIS OFFERING. THIS PROSPECTUS ALSO ASSUMES NO EXERCISE OF THE UNDERWRITERS'
OVER-ALLOTMENT OPTION AND DOES NOT INCLUDE THE AGGREGATE OF 18,720,000 SHARES OF
OUR COMMON STOCK THAT WILL BE ISSUED IN EXCHANGE FOR ALL OUTSTANDING SHARES OF
BABYCENTER CAPITAL STOCK AND RESERVED FOR ISSUANCE UPON THE EXERCISE OF OPTIONS
WE ARE ASSUMING IN CONNECTION WITH THE PROPOSED BABYCENTER MERGER. SPECIFIC
STATEMENTS IN THIS PROSPECTUS ASSUME THAT THE BABYCENTER MERGER HAS BEEN
COMPLETED. HOWEVER, THE MERGER IS SUBJECT TO SPECIFIC CLOSING CONDITIONS AND, AS
A RESULT, IT MAY NOT BE COMPLETED. REFERENCES IN THIS PROSPECTUS TO "WE", "US"
OR "OUR" REFER TO ETOYS AND DO NOT INCLUDE BABYCENTER UNLESS OTHERWISE NOTED.
OUR FISCAL YEAR ENDS ON MARCH 31ST OF EACH YEAR AND IS NAMED FOR THE CALENDAR
YEAR JUST ENDED. FOR EXAMPLE, OUR FISCAL YEAR ENDED MARCH 31, 1999 IS CALLED
"FISCAL 1998".
    
                                   ETOYS INC.
                                  OUR BUSINESS
    We are a leading Web-based retailer focused exclusively on children's
products, including toys, video games, software, videos and music. By combining
our expertise in children's products and our commitment to excellent customer
service with the benefits of Internet retailing, we are able to deliver a unique
shopping experience to consumers. Our online store offers an extensive selection
of competitively priced children's products, with over 9,500 SKUs representing
more than 750 brands. Our Web site features detailed product information,
helpful and useful shopping services and innovative merchandising through
easy-to-use Web pages. In addition, we offer customers the convenience and
flexibility of shopping 24 hours a day, seven days a week, with reliable and
timely product delivery and excellent customer service.
   
    As of March 31, 1999, we have sold children's products to approximately
365,000 customers, of which approximately 75,000 were added during the quarter
ended March 31, 1999. Our net sales for the fiscal year ended March 31, 1999
totaled $30.0 million as compared to $0.7 million for the fiscal year ended
March 31, 1998.
    
 
                             OUR MARKET OPPORTUNITY
    We believe that many consumers find the toy shopping experience, especially
at traditional mass market retail outlets, to be time-consuming, inconvenient
and unpleasant due to factors such as location, store layout, product selection,
level of customer service and the challenges of shopping with children.
    Our online store was created to provide consumers with a convenient and
enjoyable shopping experience in a Web-based retail environment. Key components
of our solution include:
- - CONVENIENT SHOPPING EXPERIENCE. Our online store is available 24 hours a day,
  seven days a week, may be reached from the shopper's home or office and
  features sophisticated browsing and search technology.
- - EXTENSIVE PRODUCT SELECTION AND INNOVATIVE MERCHANDISING. We offer a broad
  array of children's products, which we believe includes the largest selection
  of toys available on the Internet. In addition, we believe that we are the
  only retailer to provide a comprehensive selection
 
                                       3
<PAGE>
  of both traditional, well-known brands, such as Mattel, Hasbro and LEGO, and
  specialty brands, such as BRIO, PLAYMOBIL and Learning Curve.
- - HELPFUL AND USEFUL SHOPPING SERVICES. To assist our customers, who are
  generally adults purchasing for children, we offer product reviews,
  recommendations, gift suggestions and services such as birthday reminders and
  wish lists. Many of these services are also designed to inform and involve
  children in the shopping experience.
- - EXCELLENT CUSTOMER SERVICE. We are committed to providing the highest level of
  customer service. We offer free pre- and post-sales support via telephone and
  e-mail, online order tracking and helpful online shopping hints.
                                  OUR STRATEGY
    Our objective is to be one of the world's leading retailers of children's
products. Key elements of our strategy include:
- - FOCUS ON ONLINE RETAILING OF CHILDREN'S PRODUCTS. We intend to become the
  primary place for consumers to purchase children's products by enhancing our
  current product offerings and expanding into additional categories.
- - BUILD STRONG BRAND RECOGNITION. We use online and offline marketing strategies
  to enhance our brand recognition. We focus our efforts primarily towards
  mothers, who we believe are the principal decision-makers for purchases of
  children's products.
- - PURSUE WAYS TO INCREASE OUR NET SALES. We intend to pursue new opportunities
  to increase our net sales by opening new departments, increasing product
  selection, adding more helpful and useful shopping services, pursuing
  international opportunities and acquiring complementary businesses, products
  or technologies.
- - PROMOTE REPEAT PURCHASES. We intend to maximize the number of repeat purchases
  by our customers by targeting existing customers through direct marketing
  techniques, building features unique to each individual customer and enhancing
  our customer service.
- - MAINTAIN OUR TECHNOLOGY FOCUS AND EXPERTISE. We intend to enhance our service
  offerings to take advantage of the unique characteristics of online retailing.
  We plan to increase the efficiency of our relationships with product vendors
  and manufacturers and our distribution operations.
                              RECENT DEVELOPMENTS
   
    On April 18, 1999, we entered into a merger agreement to acquire BabyCenter,
Inc. BabyCenter is a Web-based business that offers a wide variety of
information, products and interactive forums focused on and serving expectant
mothers and new parents. Visitors to the BabyCenter Web site can read health
articles and parenting news, interact online with other families and purchase a
wide selection of baby products and supplies. Upon the completion of this
merger, we will issue 16,708,886 shares of our common stock, subject to
adjustment, in exchange for all outstanding shares of BabyCenter capital stock
and will assume all outstanding BabyCenter options. We will reserve 2,011,114
shares of our common stock, subject to adjustment, for issuance upon the
exercise of assumed BabyCenter options. We anticipate that the merger will close
by the end of June 1999. However, the BabyCenter merger is subject to closing
conditions specified in the merger agreement, including government approvals,
approval of the merger by the stockholders of BabyCenter and other customary
closing conditions. As a result, the BabyCenter merger may not be completed.
    
 
                                       4
<PAGE>
                                  RISK FACTORS
   
    An investment in our common stock involves a high degree of risk. Since our
inception in November 1996, we have incurred significant losses, and as of March
31, 1999, we had an accumulated deficit of $30.8 million. We expect our
operating losses and negative cash flow to continue for the foreseeable future.
In addition, we encounter a number of the risks, including unpredictability of
operating results, seasonality, inventory risk, reliance on key vendors and
distributors, and intense competition. You should carefully consider these risks
and uncertainties as well as those other risks and uncertainties described in
"Risk Factors" beginning on page 8 of this prospectus before deciding whether to
invest in shares of our common stock.
    
                             CORPORATE INFORMATION
   
    We were incorporated as Toys.com in Delaware in November 1996. In May 1997,
we changed our name to eToys.com Inc., and in June 1997, we changed our name to
eToys Inc. Our corporate offices are located at 3100 Ocean Park Blvd., Suite
300, Santa Monica, CA 90405. Our telephone number at that location is (310)
664-8100. Information contained on our Web site does not constitute part of this
prospectus.
    
 
                                       5
<PAGE>
                                  THE OFFERING
   
    The following information assumes that the underwriters do not exercise the
option granted by us to purchase additional shares in the offering. The number
below includes an aggregate of 198,387 shares issuable upon the exercise of
warrants outstanding as of March 31, 1999, which expire at, and are expected to
be exercised prior to, the completion of this offering. The number below
excludes 11,412 shares issuable upon exercise of a warrant we issued to an
equipment lessor in January 1999 and 38,613,864 shares of common stock reserved
for issuance under our stock option and stock purchase plans, of which
14,927,676 shares were subject to outstanding options as of March 31, 1999 with
a weighted average exercise price of $1.595 per share. The number below further
excludes the aggregate of 18,720,000 shares of our common stock to be issued in
exchange for all outstanding shares of BabyCenter capital stock and to be
reserved for issuance upon exercise of assumed BabyCenter options in connection
with the proposed BabyCenter merger. See "Underwriting", "Management--Stock
Plans" and Notes 6 and 8 of Notes to Financial Statements.
    
 
   
<TABLE>
<S>                                            <C>
Shares offered by eToys......................  8,200,000 shares
Shares to be outstanding after the             101,664,682 shares
  offering...................................
Use of proceeds..............................  For general corporate purposes, principally
                                               working capital and capital expenditures. See
                                               "Use of Proceeds".
Proposed Nasdaq National Market symbol.......  "ETYS"
</TABLE>
    
 
                                       6
<PAGE>
                         SUMMARY FINANCIAL INFORMATION
   
    The following summary financial information is derived from our financial
statements included elsewhere in this prospectus. You should read the following
summary financial information in conjunction with those financial statements and
the related notes. For example, Note 1 to the notes to our financial statements
explains the determination of the number of shares and share equivalents used in
computing the pro forma per share amounts set forth below. You should also read
"Use of Proceeds", "Capitalization" and "Unaudited Pro Forma Condensed Combined
Financial Information".
    
   
    The summary financial information below reflects that, prior to June 1997,
we had no operations or activities. Our general and administrative operating
expenses include expenses related to the amortization of deferred compensation
which is $2,000 for the fiscal year ended March 31, 1998 and $5.8 million for
the fiscal year ended March 31, 1999. The pro forma share amounts reflect the
conversion of preferred stock into common stock.
    
    The balance sheet data displayed in the "As Adjusted" column reflect the
application of the net proceeds from the sale of 8,200,000 shares of common
stock offered by us at an assumed initial public offering price of $11.00 per
share, after deducting the underwriting discount and estimated offering
expenses.
   
    The statement of operations data displayed in the "Pro Forma BabyCenter
Merger 1999" column gives effect to the BabyCenter merger expected to be
completed by the end of June 1999.
    
 
   
<TABLE>
<CAPTION>
                                                                           FISCAL YEAR ENDED
                                                                               MARCH 31,
                                                                ----------------------------------------
                                                                                             PRO FORMA
                                                                                             BABYCENTER
                                                                                               MERGER
                                                                    1998          1999          1999
                                                                ------------  ------------  ------------
                                                                  (IN THOUSANDS, EXCEPT SHARE AND PER
                                                                              SHARE DATA)
<S>                                                             <C>           <C>           <C>
STATEMENT OF OPERATIONS DATA:
Net sales.....................................................  $        687  $     29,959  $     34,727
Gross profit..................................................           119         5,713         9,500
Operating expenses:
  Marketing and sales.........................................         1,290        20,719        23,180
  Product development.........................................           421         3,608         7,360
  General and administrative..................................           678        10,166        16,405
  Goodwill amortization.......................................            --           319        36,455
                                                                ------------  ------------  ------------
Operating loss................................................        (2,270)      (29,099)      (73,900)
Net loss......................................................  $     (2,268) $    (28,558) $    (73,103)
Basic net loss per share......................................  $      (0.09) $      (0.85) $      (1.46)
Pro forma for conversion of preferred stock
  basic net loss per share....................................  $      (0.08) $      (0.35) $      (0.74)
Shares used to compute basic net loss per share...............    25,129,888    33,427,908    50,136,794
Shares used to compute pro forma for conversion
  of preferred stock basic net loss per share.................    30,232,902    81,923,187    98,632,073
</TABLE>
    
 
   
<TABLE>
<CAPTION>
                                                                                               MARCH 31, 1999
                                                                                           -----------------------
                                                                                            ACTUAL    AS ADJUSTED
                                                                                           ---------  ------------
                                                                                               (IN THOUSANDS)
<S>                                                                                        <C>        <C>
BALANCE SHEET DATA:
Cash and cash equivalents................................................................  $  20,173   $  102,620
Working capital..........................................................................     21,821      104,268
Total assets.............................................................................     30,666      113,113
Long-term capital lease obligations, less current portion................................        477          477
Total stockholders' equity (deficit).....................................................    (24,098)     107,640
</TABLE>
    
 
                                       7
<PAGE>
                                  RISK FACTORS
 
    YOU SHOULD CAREFULLY CONSIDER THE RISKS AND UNCERTAINTIES DESCRIBED BELOW
AND THE OTHER INFORMATION IN THIS PROSPECTUS BEFORE DECIDING WHETHER TO INVEST
IN SHARES OF OUR COMMON STOCK. ADDITIONAL RISKS AND UNCERTAINTIES NOT PRESENTLY
KNOWN TO US OR THAT WE CURRENTLY DEEM IMMATERIAL MAY ALSO IMPAIR OUR BUSINESS
OPERATIONS.
 
    IF ANY OF THE FOLLOWING RISKS ACTUALLY OCCUR, OUR BUSINESS, FINANCIAL
CONDITION OR OPERATING RESULTS COULD BE MATERIALLY ADVERSELY AFFECTED. IN SUCH
CASE, THE TRADING PRICE OF OUR COMMON STOCK COULD DECLINE AND YOU MAY LOSE PART
OR ALL OF YOUR INVESTMENT.
 
                         RISKS RELATED TO OUR BUSINESS
 
OUR LIMITED OPERATING HISTORY MAKES FUTURE FORECASTING DIFFICULT.
 
    We were incorporated in November 1996. We began selling products on our Web
site in October 1997. As a result of our limited operating history, it is
difficult to accurately forecast our net sales and we have limited meaningful
historical financial data upon which to base planned operating expenses. We base
our current and future expense levels on our operating plans and estimates of
future net sales, and our expenses are to a large extent fixed. Sales and
operating results are difficult to forecast because they generally depend on the
volume and timing of the orders we receive. As a result, we may be unable to
adjust our spending in a timely manner to compensate for any unexpected revenue
shortfall. This inability could cause our net losses in a given quarter to be
greater than expected.
 
WE ANTICIPATE FUTURE LOSSES AND NEGATIVE CASH FLOW.
 
    We expect operating losses and negative cash flow to continue for the
foreseeable future. We anticipate our losses will increase significantly from
current levels because we expect to incur additional costs and expenses related
to:
 
- - brand development, marketing and other promotional activities;
 
- - the expansion of our inventory management and distribution operations;
 
- - the continued development of our Web site, the systems that we use to process
  customers' orders and payments, and our computer network;
 
- - the expansion of our product offerings and Web site content; and
 
- - development of relationships with strategic business partners.
 
   
    As of March 31, 1999, we had an accumulated deficit of $30.8 million. We
incurred net losses of $2.3 million for the fiscal year ended March 31, 1998 and
$28.6 million for the fiscal year ended March 31, 1999.
    
 
    In addition, if the BabyCenter merger is completed, we expect that our
losses will increase even more significantly because of additional costs and
expenses related to:
 
- - an increase in the number of employees;
 
- - an increase in sales and marketing activities;
 
- - additional facilities and infrastructure; and
 
- - assimilation of operations and personnel.
 
   
    Also, if the BabyCenter merger is completed, we will record a significant
amount of goodwill and deferred compensation, the amortization of which will
significantly reduce our earnings and profitability for the foreseeable future.
We expect to record goodwill of approximately $180.7 million,
    
 
                                       8
<PAGE>
   
to be amortized over a five-year period, and deferred compensation of
approximately $15.5 million, to be amortized over a four-year period. To the
extent we do not generate sufficient cash flow to recover the amount of the
investment recorded, the investment may be considered impaired and could be
subject to earlier write-off. In such event, our net loss in any given period
could be greater than anticipated and the market price of our stock could
decline.
    
 
    Our ability to become profitable depends on our ability to generate and
sustain substantially higher net sales while maintaining reasonable expense
levels. If we do achieve profitability, we cannot be certain that we would be
able to sustain or increase profitability on a quarterly or annual basis in the
future. See "Selected Financial Data" and "Management's Discussion and Analysis
of Financial Condition and Results of Operations".
 
OUR OPERATING RESULTS ARE VOLATILE AND DIFFICULT TO PREDICT. IF WE FAIL TO MEET
THE EXPECTATIONS OF PUBLIC MARKET ANALYSTS AND INVESTORS, THE MARKET PRICE OF
OUR COMMON STOCK MAY DECLINE SIGNIFICANTLY.
 
   
    Our annual and quarterly operating results have fluctuated in the past and
may fluctuate significantly in the future due to a variety of factors, many of
which are outside of our control. Because our operating results are volatile and
difficult to predict, we believe that quarter-to-quarter comparisons of our
operating results are not a good indication of our future performance. For
example, during the quarter ended March 31, 1999, we experienced approximately
$270,000 of inventory theft, which resulted in a 4% decrease in our gross profit
margin for the quarter ended March 31, 1999, and a 1% decrease in our gross
profit margin for fiscal 1998. We have begun undertaking a number of measures
designed to address inventory theft, including the installation of enhanced
security measures at our distribution facility. These measures may not
successfully reduce or prevent inventory theft in future periods. If these
measures are not successful, our gross profit margins and results of operations
may be significantly below expectations in future periods. See "Management's
Discussion and Analysis of Financial Condition and Results of Operations--
Quarterly Results of Operations". It is likely that in some future quarter our
operating results may fall below the expectations of securities analysts and
investors. In this event, the trading price of our common stock may decline
significantly.
    
 
    Factors that may harm our business or cause our operating results to
fluctuate include the following:
 
- - our inability to obtain new customers at reasonable cost, retain existing
  customers, or encourage repeat purchases;
 
- - decreases in the number of visitors to our Web site or our inability to
  convert visitors to our Web site into customers;
 
- - the mix of toys, video games, software, videos and music sold by us;
 
- - seasonality;
 
   
- - our inability to manage inventory levels or control inventory theft;
    
 
- - our inability to manage our distribution operations;
 
- - our inability to adequately maintain, upgrade and develop our Web site, the
  systems that we use to process customers' orders and payments or our computer
  network;
 
- - the ability of our competitors to offer new or enhanced Web sites, services or
  products;
 
- - price competition;
 
- - an increase in the level of our product returns;
 
                                       9
<PAGE>
- - fluctuations in the demand for children's products associated with movies,
  television and other entertainment events;
 
- - our inability to obtain popular children's toys, video games, software, videos
  and music from our vendors;
 
- - fluctuations in the amount of consumer spending on children's toys, video
  games, software, videos and music;
 
- - the termination of existing or failure to develop new marketing relationships
  with key business partners;
 
- - the extent to which we are not able to participate in advertising campaigns
  such as those conducted by Visa and Intel;
 
- - increases in the cost of online or offline advertising;
 
- - the amount and timing of operating costs and capital expenditures relating to
  expansion of our operations;
 
- - unexpected increases in shipping costs or delivery times, particularly during
  the holiday season;
 
- - technical difficulties, system downtime or Internet brownouts;
 
- - government regulations related to use of the Internet for commerce or for
  sales and distribution of toys, video games, software, videos and music; and
 
- - economic conditions specific to the Internet, online commerce and the
  children's toy, video game, software, video and music industries.
 
   
    A number of factors will cause our gross margins to fluctuate in future
periods, including the mix of toys, video games, software, videos and music sold
by us, inventory management, inbound and outbound shipping and handling costs,
the level of product returns and the level of discount pricing and promotional
coupon usage. Any change in one or more of these factors could reduce our gross
margins in future periods. See "Management's Discussion and Analysis of
Financial Condition and Results of Operations--Quarterly Results of Operations".
    
 
BECAUSE WE EXPERIENCE SEASONAL FLUCTUATIONS IN OUR NET SALES, OUR QUARTERLY
RESULTS WILL FLUCTUATE AND OUR ANNUAL RESULTS COULD BE BELOW EXPECTATIONS.
 
    We have historically experienced and expect to continue to experience
seasonal fluctuations in our net sales. These seasonal patterns will cause
quarterly fluctuations in our operating results. In particular, a
disproportionate amount of our net sales have been realized during the fourth
calendar quarter and we expect this trend to continue in the future.
 
    In anticipation of increased sales activity during the fourth calendar
quarter, we hire a significant number of temporary employees to bolster our
permanent staff and we significantly increase our inventory levels. For this
reason, if our net sales were below seasonal expectations during this quarter,
our annual operating results could be below the expectations of securities
analysts and investors.
 
   
    Due to our limited operating history, it is difficult to predict the
seasonal pattern of our sales and the impact of such seasonality on our business
and financial results. In the future, our seasonal sales patterns may become
more pronounced, may strain our personnel and warehousing and order shipment
activities and may cause a shortfall in net sales as compared to expenses in a
given period. See "Management's Discussion and Analysis of Financial Condition
and Results of Operations".
    
 
                                       10
<PAGE>
   
WE FACE SIGNIFICANT INVENTORY RISK BECAUSE CONSUMER DEMAND CAN CHANGE FOR
PRODUCTS BETWEEN THE TIME THAT WE ORDER PRODUCTS AND THE TIME THAT WE RECEIVE
THEM. WE ALSO FACE THE RISK OF INVENTORY THEFT.
    
 
    We carry a significant level of inventory. As a result, the rapidly changing
trends in consumer tastes in the market for children's toys, video games,
software, videos and music subject us to significant inventory risks. It is
critical to our success that we accurately predict these trends and do not
overstock unpopular products. The demand for specific products can change
between the time the products are ordered and the date of receipt. We are
particularly exposed to this risk because we derive a majority of our net sales
in the fourth calendar quarter of each year. Our failure to sufficiently stock
popular toys and other products in advance of such fourth calendar quarter would
harm our operating results for the entire fiscal year.
 
    In the event that one or more products do not achieve widespread consumer
acceptance, we may be required to take significant inventory markdowns, which
could reduce our net sales and gross margins. This risk may be greatest in the
first calendar quarter of each year, after we have significantly increased
inventory levels for the holiday season. We believe that this risk will increase
as we open new departments or enter new product categories due to our lack of
experience in purchasing products for these categories. In addition, to the
extent that demand for our products increases over time, we may be forced to
increase inventory levels. Any such increase would subject us to additional
inventory risks. See "Management's Discussion and Analysis of Financial
Condition and Results of Operations" and "Business".
 
   
    If the security measures we use at our distribution facility do not
significantly reduce or prevent inventory theft, our gross profit margin may
significantly decrease. During the quarter ended March 31, 1999, we experienced
approximately $270,000 of inventory theft, which resulted in a 4% decrease in
our gross profit margin for the quarter ended March 31, 1999 and a 1% decrease
in our gross profit margin for fiscal 1998. Our failure to successfully improve
the security measures we use at our distribution facility may cause our gross
profit margins and results of operations to be significantly below expectations
in future periods.
    
 
BECAUSE WE DO NOT HAVE LONG-TERM OR EXCLUSIVE VENDOR CONTRACTS, WE MAY NOT BE
ABLE TO GET SUFFICIENT QUANTITIES OF POPULAR CHILDREN'S PRODUCTS IN A TIMELY
MANNER. AS A RESULT, WE COULD LOSE CUSTOMERS.
 
    If we are not able to offer our customers sufficient quantities of toys or
other products in a timely manner, we could lose customers and our net sales
could be below expectations. Our success depends on our ability to purchase
products in sufficient quantities at competitive prices, particularly for the
holiday shopping season. As is common in the industry, we do not have long-term
or exclusive arrangements with any vendor or distributor that guarantee the
availability of toys or other children's products for resale. Therefore, we do
not have a predictable or guaranteed supply of toys or other products.
 
IF WE ARE UNABLE TO OBTAIN SUFFICIENT QUANTITIES OF PRODUCTS FROM OUR KEY
VENDORS, OUR NET SALES WOULD DECREASE.
 
    If we were unable to obtain sufficient quantities of products from our key
vendors, we could lose customers and our net sales could be below expectations.
We derive a significant percentage of our net sales from sales of Mattel and
Hasbro products. We also derive a significant percentage of our net sales from
the sale of video game products that are primarily supplied to us by a single
distributor. From time to time, we have experienced difficulty in obtaining
sufficient product allocations from a key vendor. In addition, our key vendors
have established, and may continue to expand, their own online retailing
efforts, which may impact our ability to get sufficient product allocations from
such vendors.
 
                                       11
<PAGE>
TO MANAGE OUR GROWTH AND EXPANSION, WE NEED TO IMPROVE AND IMPLEMENT FINANCIAL
AND MANAGERIAL CONTROLS AND REPORTING SYSTEMS AND PROCEDURES. IF WE ARE UNABLE
TO DO SO SUCCESSFULLY, OUR RESULTS OF OPERATIONS WOULD BE IMPAIRED.
 
    Our rapid growth in personnel and operations has placed, and will continue
to place, a significant strain on our management, information systems and
resources. If the BabyCenter merger is completed, we will add over 100 new
employees, including managerial, technical and operations personnel, and will
need to assimilate substantially all of BabyCenter's operations into our
operations. In order to manage this growth effectively, we need to continue to
improve our financial and managerial controls and reporting systems and
procedures. If we continue to experience a significant increase in the number of
our personnel, our existing management team may not be able to effectively
train, supervise and manage all of our personnel. In addition, our existing
information systems may not be able to handle adequately the increased volume of
information and transactions that would result from increased growth. Our
failure to successfully implement, improve and integrate these systems and
procedures would cause our results of operations to be below expectations.
 
IF WE ARE UNABLE TO SUCCESSFULLY IMPLEMENT OUR NEW ACCOUNTING AND FINANCIAL
REPORTING SYSTEMS, OUR STOCK PRICE COULD DECLINE.
 
   
    If we fail to successfully implement and integrate our new financial
reporting and information systems with our existing systems or if we are not
able to expand these systems to accommodate our growth, we may not have
adequate, accurate or timely financial information. Our failure to have
adequate, accurate or timely financial information would harm our business and
could lead to volatility in our stock price. We recently implemented new
accounting and financial reporting software. In connection with the
implementation, we have encountered difficulties integrating this new software
with our other information systems. Additionally, we are in the process of
upgrading our other information systems and internal controls, including those
related to the purchase and receipt of inventory and control of inventory theft.
If we grow rapidly, we will face additional challenges in upgrading and
maintaining such systems.
    
 
WE MAY NOT BE ABLE TO COMPETE SUCCESSFULLY AGAINST CURRENT AND FUTURE
COMPETITORS.
 
    The online commerce market is new, rapidly evolving and intensely
competitive. Increased competition is likely to result in price reductions,
reduced gross margins and loss of market share, any of which could seriously
harm our net sales and results of operations. We expect competition to intensify
in the future because current and new competitors can enter our market with
little difficulty and can launch new Web sites at a relatively low cost. In
addition, the children's toy, video game, software, video and music retailing
industries are intensely competitive.
 
    We currently or potentially compete with a variety of other companies,
including:
 
- - traditional store-based toy and children's product retailers such as Toys R
  Us, FAO Schwarz, Zany Brainy and Noodle Kidoodle;
 
- - major discount retailers such as Wal-Mart, Kmart and Target;
 
- - online efforts of these traditional retailers, including the online stores
  operated by Toys R Us, Wal-Mart and FAO Schwarz;
 
- - physical and online stores of entertainment entities that sell and license
  children's products, such as The Walt Disney Company and Warner Bros.;
 
- - catalog retailers of children's products;
 
                                       12
<PAGE>
- - vendors or manufacturers of children's products that currently sell some of
  their products directly online, such as Mattel and Hasbro;
 
- - other online retailers that include children's products as part of their
  product offerings, such as Amazon.com, Barnesandnoble.com, CDnow, Beyond.com
  and Reel.com;
 
- - Internet portals and online service providers that feature shopping services,
  such as AOL, Yahoo!, Excite and Lycos; and
 
- - various smaller online retailers of children's products, such as
  BrainPlay.com, Red Rocket and Toysmart.com.
 
    If the BabyCenter merger is completed, we will also compete with companies
that sell products or provide content for babies, toddlers and expectant
mothers. These companies include the competitors listed above and also include:
 
- - traditional store-based retailers such as BabyGap, Gymboree, The Right Start
  and Babies R Us;
 
- - the online efforts of these traditional retailers, including the online stores
  operated by BabyGap and Gymboree;
 
- - catalog retailers of products for babies, toddlers and expectant mothers; and
 
- - various online companies such as iBaby, BabyCatalog.com, iVillage and
  Women.com.
 
    Many traditional store-based and online competitors have longer operating
histories, larger customer or user bases, greater brand recognition and
significantly greater financial, marketing and other resources than we do. Many
of these competitors can devote substantially more resources to Web site
development than we can. In addition, larger, well-established and well-financed
entities may join with online competitors or children's toy, video game,
software, video and music publishers or suppliers as the use of the Internet and
other online services increases.
 
    Our competitors may be able to secure products from vendors on more
favorable terms, fulfill customer orders more efficiently and adopt more
aggressive pricing or inventory availability policies than we can. Traditional
store-based retailers also enable customers to see and feel products in a manner
that is not possible over the Internet. See "Business--Competition".
 
IF WE ENTER NEW BUSINESS CATEGORIES THAT DO NOT ACHIEVE MARKET ACCEPTANCE, OUR
BRAND AND REPUTATION COULD BE DAMAGED AND WE COULD FAIL TO ATTRACT NEW
CUSTOMERS.
 
    Any new department or product category that is launched or acquired by us,
including BabyCenter, which is not favorably received by consumers could damage
our brand or reputation. This damage could impair our ability to attract new
customers, which could cause our net sales to fall below expectations. An
expansion of our business to include BabyCenter or any other new department or
product category will require significant additional expenses, and strain our
management, financial and operational resources. This type of expansion would
also subject us to increased inventory risk. We may choose to expand our
operations by developing other new departments or product categories, promoting
new or complementary products, expanding the breadth and depth of products and
services offered or expanding our market presence through relationships with
third parties. In addition, we may pursue the acquisition of other new or
complementary businesses, products or technologies, although we have no present
understandings, commitments or agreements with respect to any material
acquisitions or investments.
 
                                       13
<PAGE>
IF WE DO NOT SUCCESSFULLY EXPAND OUR DISTRIBUTION OPERATIONS, OUR NET SALES MAY
FALL BELOW EXPECTATIONS.
 
    If we do not successfully expand our distribution operations to accommodate
increases in demand, particularly during the fourth calendar quarter of each
year, we will not be able to increase our net sales in accordance with the
expectations of securities analysts and investors. Our success depends on our
ability to rapidly expand our distribution operations in order to accommodate a
significant increase in customer orders. We must also be able to rapidly grow
our distribution operations and information systems to accommodate significant
increases in demand, which may require us to automate tasks that are currently
performed manually.
 
    Our planned expansion may cause disruptions in our business. Our current
distribution operations are not adequate to accommodate significant increases in
customer demand that may occur during the fourth calendar quarter of 1999. We
intend to use a second distribution facility that will be located outside of the
greater Los Angeles area. We are not experienced in coordinating and managing
distribution operations in geographically distant locations.
 
IF WE EXPERIENCE PROBLEMS IN OUR DISTRIBUTION OPERATIONS, WE COULD LOSE
CUSTOMERS.
 
    We rely upon third-party carriers for product shipments, including shipments
to and from our distribution facility. We are therefore subject to the risks,
including employee strikes and inclement weather, associated with such carriers'
ability to provide delivery services to meet our shipping needs. In addition,
failure to deliver products to our customers in a timely manner would damage our
reputation and brand. We also depend upon temporary employees to adequately
staff our distribution facility, particularly during the holiday shopping
season. If we do not have sufficient sources of temporary employees, we could
lose customers.
 
IF WE DO NOT SUCCESSFULLY EXPAND OUR WEB SITE AND THE SYSTEMS THAT PROCESS
CUSTOMERS' ORDERS, WE COULD LOSE CUSTOMERS AND OUR NET SALES COULD BE REDUCED.
 
    If we fail to rapidly upgrade our Web site in order to accommodate increased
traffic, we may lose customers, which would reduce our net sales. Furthermore,
if we fail to rapidly expand the computer systems that we use to process and
ship customer orders and process payments, we may not be able to successfully
distribute customer orders. As a result, we could lose customers and our net
sales could be reduced. In addition, our failure to rapidly upgrade our Web site
or expand these computer systems without system downtime, particularly during
the fourth calendar quarter, would further reduce our net sales. We may
experience difficulty in improving and maintaining such systems if our employees
or contractors that develop or maintain our computer systems become unavailable
to us. We have experienced periodic systems interruptions, which we believe will
continue to occur, while enhancing and expanding these computer systems.
 
OUR FACILITIES AND SYSTEMS ARE VULNERABLE TO NATURAL DISASTERS AND OTHER
UNEXPECTED PROBLEMS. THE OCCURRENCE OF A NATURAL DISASTER OR OTHER UNEXPECTED
PROBLEM COULD DAMAGE OUR REPUTATION AND BRAND AND REDUCE OUR NET SALES.
 
    The occurrence of an earthquake or other natural disaster or unanticipated
problems at our leased facility in Southern California, or at the third-party
facility in Sunnyvale, California that houses substantially all of our computer
and communications hardware systems, could cause interruptions or delays in our
business, loss of data or render us unable to accept and fulfill customer
orders. Our leased facility in Southern California houses substantially all of
our product development and information systems, as well as our inventory. Any
such interruptions or delays at either of these facilities would reduce our net
sales. In addition, our systems and operations are vulnerable to damage or
interruption from fire, flood, power loss, telecommunications failure,
break-ins,
 
                                       14
<PAGE>
earthquake and similar events. We have no formal disaster recovery plan and our
business interruption insurance may not adequately compensate us for losses that
may occur. In addition, the failure by the third-party facility to provide the
data communications capacity required by us, as a result of human error, natural
disaster or other operational disruptions, could result in interruptions in our
service. The occurrence of any or all of these events could damage our
reputation and brand and impair our business.
 
OUR NET SALES COULD DECREASE IF OUR ONLINE SECURITY MEASURES FAIL.
 
    Our relationships with our customers may be adversely affected if the
security measures that we use to protect their personal information, such as
credit card numbers, are ineffective. If, as a result, we lose many customers,
our net sales could decrease. We rely on security and authentication technology
that we license from third parties. With this technology, we perform real-time
credit card authorization and verification with our bank. We cannot predict
whether events or developments will result in a compromise or breach of the
technology we use to protect a customer's personal information.
 
    Furthermore, our servers may be vulnerable to computer viruses, physical or
electronic break-ins and similar disruptions. We may need to expend significant
additional capital and other resources to protect against a security breach or
to alleviate problems caused by any breaches. We cannot assure that we can
prevent all security breaches.
 
OUR NET SALES AND GROSS MARGINS WOULD DECREASE IF WE EXPERIENCE SIGNIFICANT
CREDIT CARD FRAUD.
 
    A failure to adequately control fraudulent credit card transactions would
reduce our net sales and our gross margins because we do not carry insurance
against this risk. We have developed technology to help us to detect the
fraudulent use of credit card information. Nonetheless, to date, we have
suffered losses as a result of orders placed with fraudulent credit card data
even though the associated financial institution approved payment of the orders.
Under current credit card practices, we are liable for fraudulent credit card
transactions because we do not obtain a cardholder's signature.
 
IF WE DO NOT RESPOND TO RAPID TECHNOLOGICAL CHANGES, OUR SERVICES COULD BECOME
OBSOLETE AND WE COULD LOSE CUSTOMERS.
 
    If we face material delays in introducing new services, products and
enhancements, our customers may forego the use of our services and use those of
our competitors. To remain competitive, we must continue to enhance and improve
the functionality and features of our online store. The Internet and the online
commerce industry are rapidly changing. If competitors introduce new products
and services embodying new technologies, or if new industry standards and
practices emerge, our existing Web site and proprietary technology and systems
may become obsolete.
 
    To develop our Web site and other proprietary technology entails significant
technical and business risks. We may use new technologies ineffectively or we
may fail to adapt our Web site, systems that we use to process customers' orders
and payments and our computer network to customer requirements or emerging
industry standards.
 
INTELLECTUAL PROPERTY CLAIMS AGAINST US CAN BE COSTLY AND COULD IMPAIR OUR
BUSINESS.
 
    Other parties may assert infringement or unfair competition claims against
us. In the past, a toy distributor using a name similar to ours sent us notice
of a claim of infringement of proprietary rights, which claim was subsequently
withdrawn. We expect to receive other notices from other third
 
                                       15
<PAGE>
parties in the future. We cannot predict whether third parties will assert
claims of infringement against us, or whether any past or future assertions or
prosecutions will harm our business. If we are forced to defend against any such
claims, whether they are with or without merit or are determined in our favor,
then we may face costly litigation, diversion of technical and management
personnel, or product shipment delays. As a result of such a dispute, we may
have to develop non-infringing technology or enter into royalty or licensing
agreements. Such royalty or licensing agreements, if required, may be
unavailable on terms acceptable to us, or at all. If there is a successful claim
of product infringement against us and we are unable to develop non-infringing
technology or license the infringed or similar technology on a timely basis, it
could impair our business.
 
IF THE PROTECTION OF OUR TRADEMARKS AND PROPRIETARY RIGHTS IS INADEQUATE, OUR
BRAND AND REPUTATION COULD BE IMPAIRED AND WE COULD LOSE CUSTOMERS.
 
    The steps we take to protect our proprietary rights may be inadequate. We
regard our copyrights, service marks, trademarks, trade dress, trade secrets and
similar intellectual property as critical to our success. We rely on trademark
and copyright law, trade secret protection and confidentiality or license
agreements with our employees, customers, partners and others to protect our
proprietary rights. In September 1998, the United States Patent and Trademark
Office granted us a registered trademark for "eToys" for online retail services
for toys and games. We have filed a trademark application for "eToys" for toys,
games and playthings and for sales of toys, games and playthings. Effective
trademark, service mark, copyright and trade secret protection may not be
available in every country in which we will sell our products and services
online. Furthermore, the relationship between regulations governing domain names
and laws protecting trademarks and similar proprietary rights is unclear.
Therefore, we may be unable to prevent third parties from acquiring domain names
that are similar to, infringe upon or otherwise decrease the value of our
trademarks and other proprietary rights.
 
THE LOSS OF THE SERVICES OF ONE OR MORE OF OUR KEY PERSONNEL, OR OUR FAILURE TO
ATTRACT, ASSIMILATE AND RETAIN OTHER HIGHLY QUALIFIED PERSONNEL IN THE FUTURE,
COULD DISRUPT OUR OPERATIONS AND RESULT IN LOSS OF NET SALES.
 
    The loss of the services of one or more of our key personnel could seriously
interrupt our business. We depend on the continued services and performance of
our senior management and other key personnel, particularly Edward C. Lenk, our
President, Chief Executive Officer and Uncle of the Board. Our future success
also depends upon the continued service of our executive officers and other key
sales, marketing and support personnel. The majority of our senior management
joined us in the last four months, including our Chief Financial Officer, Chief
Information Officer and Senior Vice President of Operations. Our future success
depends on these officers effectively working together with our original
management team. Also, if we complete the BabyCenter merger, our success will
also depend on a successful integration of BabyCenter's management with our
senior management team. None of our officers or key employees is bound by an
employment agreement for any specific term. Our relationships with these
officers and key employees are at will. We do not have "key person" life
insurance policies covering any of our employees.
 
WE MAY BE ADVERSELY IMPACTED IF THE SOFTWARE, COMPUTER TECHNOLOGY AND OTHER
SYSTEMS WE USE ARE NOT YEAR 2000 COMPLIANT.
 
    Any failure of our material systems, our vendors' material systems or the
Internet to be year 2000 compliant would have material adverse consequences for
us. Such consequences would include difficulties in operating our Web site
effectively, taking product orders, making product deliveries or conducting
other fundamental parts of our business. We are currently assessing the
 
                                       16
<PAGE>
year 2000 readiness of the software, computer technology and other services that
we use which may not be year 2000 compliant. At this time, we have not yet
developed a contingency plan to address situations that may result if we or our
vendors are unable to achieve year 2000 compliance. The cost of developing and
implementing such a plan, if necessary, could be material.
 
    We also depend on the year 2000 compliance of the computer systems and
financial services used by consumers. A significant disruption in the ability of
consumers to reliably access the Internet or portions of it or to use their
credit cards would have an adverse effect on demand for our services and would
have a material adverse effect on us. See "Management's Discussion and Analysis
of Financial Condition and Results of Operations".
 
THERE ARE RISKS ASSOCIATED WITH THE PROPOSED BABYCENTER MERGER AND OTHER
POTENTIAL ACQUISITIONS. AS A RESULT, WE MAY NOT ACHIEVE THE EXPECTED BENEFITS OF
THE PROPOSED BABYCENTER MERGER AND OTHER POTENTIAL ACQUISITIONS.
 
    The BabyCenter merger is subject to a number of contingencies, including
approval of the merger by BabyCenter stockholders and governmental authorities
and other customary closing conditions. As a result, there can be no assurance
that the BabyCenter merger will be completed. If the merger is not completed,
the trading price of our common stock may fall.
 
    If the BabyCenter merger is completed, we may not realize the anticipated
benefits from the merger. We may not be able to successfully assimilate the
additional personnel, operations, acquired technology and products into our
business. The proposed merger may further strain our existing financial and
managerial controls and reporting systems and procedures. In addition, key
BabyCenter personnel may decide not to work for us. These difficulties could
disrupt our ongoing business, distract our management and employees or increase
our expenses. Further, the physical expansion in facilities that would occur as
a result of this merger may result in disruptions that seriously impair our
business. In particular, if the BabyCenter merger is completed, we will have
operations in multiple facilities in geographically distant areas. We are not
experienced in managing facilities or operations in geographically distant
areas. In connection with the proposed merger, an aggregate of 18,720,000 shares
of our common stock will be issued in exchange for all outstanding shares of
BabyCenter capital stock and reserved for issuance upon the exercise of assumed
BabyCenter options in connection with the merger. The issuance of these
securities will be dilutive to our existing stockholders.
 
    If we are presented with appropriate opportunities, we intend to make other
investments in complementary companies, products or technologies. We may not
realize the anticipated benefits of any other acquisition or investment. If we
buy a company, we will likely face the same risks, uncertainties and disruptions
as discussed above with respect to the proposed BabyCenter merger. Furthermore,
we may have to incur debt or issue equity securities to pay for any additional
future acquisitions or investments, the issuance of which could be dilutive to
us or our existing stockholders.
 
EXECUTIVE OFFICERS, DIRECTORS AND ENTITIES AFFILIATED WITH THEM WILL CONTINUE TO
HAVE SUBSTANTIAL CONTROL OVER eTOYS AFTER THE OFFERING WHICH COULD DELAY OR
PREVENT A CHANGE IN OUR CORPORATE CONTROL FAVORED BY OUR OTHER STOCKHOLDERS.
 
   
    Executive officers, directors and entities affiliated with them, if acting
together, would be able to significantly influence all matters requiring
approval by our stockholders, including the election of directors and the
approval of mergers or other business combination transactions. These
stockholders will, in the aggregate, beneficially own approximately 71% of our
outstanding common stock following the completion of this offering. See
"Principal Stockholders".
    
 
                                       17
<PAGE>
IT MAY BE DIFFICULT FOR A THIRD PARTY TO ACQUIRE US EVEN IF DOING SO WOULD BE
BENEFICIAL TO OUR STOCKHOLDERS.
 
    Provisions of our Amended and Restated Certificate of Incorporation, our
Bylaws and Delaware law could make it more difficult for a third party to
acquire us, even if doing so would be beneficial to our stockholders. See
"Description of Capital Stock".
 
INVESTORS IN THE OFFERING WILL EXPERIENCE IMMEDIATE DILUTION.
 
   
    We expect the initial public offering price to be substantially higher than
the book value per share of the outstanding common stock immediately after this
offering. Accordingly, if you purchase common stock in this offering, you will
experience immediate dilution of approximately $9.95 in the book value per share
of the common stock from the price you pay for the common stock. See "Dilution".
    
 
                         RISKS RELATED TO OUR INDUSTRY
 
IF WE ARE UNABLE TO ACQUIRE THE NECESSARY WEB DOMAIN NAMES, OUR BRAND AND
REPUTATION COULD BE DAMAGED AND WE COULD LOSE CUSTOMERS.
 
    We may be unable to acquire or maintain Web domain names relating to our
brand in the United States and other countries in which we may conduct business.
As a result, we may be unable to prevent third parties from acquiring and using
domain names relating to our brand. Such use could damage our brand and
reputation and take customers away from our Web site. We currently hold various
relevant domain names, including the "eToys.com" domain name. The acquisition
and maintenance of domain names generally is regulated by governmental agencies
and their designees. For example, in the United States, the National Science
Foundation has appointed Network Solutions, Inc. as the current exclusive
registrar for the ".com", ".net" and ".org" generic top-level domains. The
regulation of domain names in the United States and in foreign countries is
subject to change in the near future. Such changes in the United States are
expected to include a transition from the current system to a system which is
controlled by a non-profit corporation and the creation of additional top-level
domains. Governing bodies may establish additional top-level domains, appoint
additional domain name registrars or modify the requirements for holding domain
names.
 
WE MAY NEED TO CHANGE THE MANNER IN WHICH WE CONDUCT OUR BUSINESS IF GOVERNMENT
REGULATION INCREASES.
 
    The adoption or modification of laws or regulations relating to the Internet
could adversely affect the manner in which we currently conduct our business. In
addition, the growth and development of the market for online commerce may lead
to more stringent consumer protection laws, both in the United States and
abroad, that may impose additional burdens on us. Laws and regulations directly
applicable to communications or commerce over the Internet are becoming more
prevalent. The United States Congress recently enacted Internet laws regarding
children's privacy, copyrights, taxation and the transmission of sexually
explicit material. The European Union recently enacted its own privacy
regulations. The law of the Internet, however, remains largely unsettled, even
in areas where there has been some legislative action. It may take years to
determine whether and how existing laws such as those governing intellectual
property, privacy, libel and taxation apply to the Internet.
 
   
    In order to comply with new or existing laws regulating online commerce, we
may need to modify the manner in which we do business, which may result in
additional expenses. For instance, we may need to spend time and money revising
the process by which we fulfill customers' orders to ensure that each shipment
complies with applicable laws. We may need to hire additional
    
 
                                       18
<PAGE>
   
personnel to monitor our compliance with applicable laws. We may also need to
modify our software to further protect our customers' personal information.
    
 
WE MAY BE SUBJECT TO LIABILITY FOR THE INTERNET CONTENT THAT WE PUBLISH.
 
   
    As a publisher of online content, we face potential liability for
defamation, negligence, copyright, patent or trademark infringement, or other
claims based on the nature and content of materials that we publish or
distribute. If we face liability, then our reputation and our business may
suffer. In the past, plaintiffs have brought these types of claims and sometimes
successfully litigated them against online services. Although we carry general
liability insurance, our insurance currently does not cover claims of these
types. However, this insurance is available, and we intend to obtain insurance
to cover claims of these types by the end of June 1999. We do not expect the
premium for this insurance to be material. There can be no assurance that we
will be able to obtain such insurance or that it will be adequate to indemnify
us for all liability that may be imposed on us.
    
 
OUR NET SALES COULD DECREASE IF WE BECOME SUBJECT TO SALES AND OTHER TAXES.
 
    If one or more states or any foreign country successfully asserts that we
should collect sales or other taxes on the sale of our products, our net sales
and results of operations could be harmed. We do not currently collect sales or
other similar taxes for physical shipments of goods into states other than
California. However, one or more local, state or foreign jurisdictions may seek
to impose sales tax collection obligations on us. In addition, any new operation
in states outside California could subject our shipments in such states to state
sales taxes under current or future laws. If we become obligated to collect
sales taxes, we will need to update our system that processes customers' orders
to calculate the appropriate sales tax for each customer order and to remit the
collected sales taxes to the appropriate authorities. These upgrades will
increase our operating expenses. In addition, our customers may be discouraged
from purchasing products from us because they have to pay sales tax, causing our
net sales to decrease. As a result, we may need to lower prices to retain these
customers.
 
                      RISKS RELATED TO SECURITIES MARKETS
 
WE MAY BE UNABLE TO MEET OUR FUTURE CAPITAL REQUIREMENTS.
 
    We cannot be certain that additional financing will be available to us on
favorable terms when required, or at all. If we raise additional funds through
the issuance of equity, equity-related or debt securities, such securities may
have rights, preferences or privileges senior to those of the rights of our
common stock and our stockholders may experience additional dilution. We require
substantial working capital to fund our business. Since our inception, we have
experienced negative cash flow from operations and expect to experience
significant negative cash flow from operations for the foreseeable future. We
currently anticipate that the net proceeds of this offering, together with our
available funds, will be sufficient to meet our anticipated needs for working
capital and capital expenditures through at least the next 12 months. We may
need to raise additional funds prior to the expiration of such period.
 
OUR COMMON STOCK PRICE MAY BE VOLATILE, WHICH COULD RESULT IN SUBSTANTIAL LOSSES
FOR INDIVIDUAL STOCKHOLDERS.
 
    The market price for our common stock is likely to be highly volatile and
subject to wide fluctuations in response to factors including the following,
some of which are beyond our control:
 
- - actual or anticipated variations in our quarterly operating results;
 
                                       19
<PAGE>
- - announcements of technological innovations or new products or services by us
  or our competitors;
 
- - changes in financial estimates by securities analysts;
 
- - conditions or trends in the Internet and/or online commerce industries;
 
- - changes in the economic performance and/or market valuations of other
  Internet, online commerce or retail companies;
 
- - announcements by us or our competitors of significant acquisitions, strategic
  partnerships, joint ventures or capital commitments;
 
- - additions or departures of key personnel;
 
- - release of lock-up or other transfer restrictions on our outstanding shares of
  common stock or sales of additional shares of common stock; and
 
- - potential litigation.
 
IF OUR STOCK PRICE IS VOLATILE, WE COULD FACE A SECURITIES CLASS ACTION LAWSUIT.
 
    In the past, following periods of volatility in the market price of their
stock, many companies have been the subject of securities class action
litigation. If we were sued in a securities class action, it could result in
substantial costs and a diversion of management's attention and resources and
would cause our stock price to fall.
 
SUBSTANTIAL SALES OF OUR COMMON STOCK AFTER THE OFFERING COULD CAUSE OUR STOCK
PRICE TO FALL.
 
   
    If our stockholders sell substantial amounts of our common stock, including
shares issued upon the exercise of outstanding options and warrants, in the
public market following this offering, the market price of our common stock
could fall. Such sales also might make it more difficult for us to sell equity
or equity-related securities in the future at a time and price that we deem
appropriate. Upon completion of this offering, we will have outstanding
101,664,682 shares of common stock and 14,927,626 shares of common stock subject
to options, assuming no exercise of the underwriters' over-allotment option and
no exercise of outstanding options or additional option grants after March 31,
1999. Of these shares, the shares sold in this offering are freely tradable.
This leaves 93,464,682 remaining shares and 14,927,626 shares of common stock
subject to options. 91,464,684 of such shares will be eligible for sale in the
public market beginning 180 days after the date of this prospectus and 1,999,998
of such shares will be eligible for sale in the public market beginning 365 days
after the date of this prospectus, subject to volume and other restrictions
pursuant to Rule 144 under the Securities Act. In addition, 170,250 shares
subject to fully vested options will be eligible for sale in the public market
beginning 90 days after the date of this prospectus and 14,757,426 shares
subject to options will be eligible for sale in the public market beginning 180
days after the date of this prospectus, subject to vesting restrictions.
    
 
   
    If the BabyCenter merger is completed, approximately 1,377,152 shares of our
common stock to be issued in exchange for outstanding shares of BabyCenter
capital stock and issuable upon exercise of assumed BabyCenter options will be
immediately eligible for sale in the public market upon closing of the merger in
accordance with the restrictions of Rule 144. The remaining 17,342,848 shares of
our common stock to be issued in exchange for outstanding shares of BabyCenter
capital stock and issuable upon exercise of assumed BabyCenter options in
connection with the merger will be eligible for public sale in the public market
beginning 180 days after the date of this prospectus, subject in to volume and
other restrictions of Rule 144. See "Management--Stock Plans", "Shares Eligible
for Future Sale" and "Underwriting".
    
 
                                       20
<PAGE>
                                USE OF PROCEEDS
 
    The net proceeds to us from the sale of the shares being offered hereby at
an assumed public offering price of $11.00 per share are estimated to be $82.4
million, after deducting the underwriting discount and estimated offering
expenses payable by us, or $95.0 million if the underwriters' over-allotment
option is exercised in full.
 
    The principal purposes of this offering are to increase our working capital,
to create a public market for our common stock, to facilitate our future access
to the public capital markets, and to increase our visibility in the retail
marketplace. We expect to use up to approximately 30% of the net proceeds of
this offering for capital expenditures associated with technology and system
upgrades and the expansion of our distribution operations and corporate offices.
We have no specific plans for the remaining proceeds. The remainder of the net
proceeds will be used for general corporate purposes and working capital. This
allocation is only an estimate and we may adjust it as necessary to address our
operational needs in the future. For instance, we may also use a portion of the
net proceeds to acquire complementary technologies or businesses; however, with
the exception of the BabyCenter merger, we currently have no commitments or
agreements and are not involved in any negotiations with respect to any such
transactions. Pending use of the net proceeds of this offering, we intend to
invest the net proceeds in interest-bearing, investment grade securities.
 
                                DIVIDEND POLICY
 
    We have never declared or paid cash dividends on our capital stock. We
currently intend to retain all available funds and any future earnings for use
in the operation and expansion of our business and do not anticipate paying any
cash dividends in the foreseeable future.
 
                                       21
<PAGE>
                                 CAPITALIZATION
 
   
    The following table sets forth our capitalization as of March 31, 1999 on an
actual, pro forma, as adjusted and pro forma BabyCenter merger basis. The
"actual" column reflects our capitalization as of March 31, 1999 on a historical
basis, without any adjustments to reflect subsequent events or anticipated
events. The "pro forma" column reflects our capitalization as of March 31, 1999
with adjustments for the following:
    
 
   
- - the filing of an amendment to our Certificate of Incorporation to provide for
  authorized capital stock of 600,000,000 shares of common stock and 10,000,000
  shares of undesignated preferred stock and a three-for-one forward stock split
  of our common stock and preferred stock; and
    
 
   
- - the automatic conversion of all shares of outstanding preferred stock into
  58,730,880 shares of common stock upon the closing of this offering.
    
 
   
    The "as adjusted" column reflects our capitalization as of March 31, 1999
with the preceding "pro forma" adjustments plus:
    
 
   
- - the exercise of warrants outstanding as of March 31, 1999, which expire upon
  this offering, resulting in the anticipated issuance of 198,387 shares of
  common stock; and
    
 
- - the receipt of the estimated net proceeds from our sale of 8,200,000 shares of
  common stock at an assumed initial public offering price of $11.00 per share.
 
   
    The "pro forma BabyCenter merger" column reflects our capitalization as of
March 31, 1999 with the preceding "pro forma" and "as adjusted" adjustments plus
16,708,886 shares of common stock, subject to adjustment, expected to be issued
in exchange for all outstanding shares of BabyCenter capital stock in connection
with the proposed BabyCenter merger. See "Unaudited Pro Forma Condensed Combined
Financial Information" included elsewhere in this prospectus.
    
 
   
    None of the columns reflect the following:
    
 
- - the 11,412 shares of common stock issuable upon exercise of a warrant that we
  issued to an equipment lessor in January 1999;
 
   
- - the 38,613,864 shares of common stock reserved for issuance under our stock
  option plans and stock purchase plans, of which 14,927,676 shares were subject
  to outstanding options as of March 31, 1999; and
    
 
   
- - the 2,011,114 shares of common stock, subject to adjustment, expected to be
  reserved for issuance upon the exercise of assumed BabyCenter options in
  connection with the proposed BabyCenter merger. See "Unaudited Pro Forma
  Condensed Combined Financial Information" included elsewhere in this
  prospectus.
    
 
                                       22
<PAGE>
   
    The table below should be read in conjunction with our balance sheet as of
March 31, 1999 and the related notes, which are included elsewhere in this
prospectus. The table below reflects that we recorded deferred compensation of
$44.7 million for the fiscal year ended March 31, 1999. You should review Notes
5 and 8 to the notes to our financial statements included elsewhere in this
prospectus for descriptions of our Series A preferred stock, Series B preferred
stock and Series C preferred stock.
    
 
   
<TABLE>
<CAPTION>
                                                                                            MARCH 31, 1999
                                                                          ---------------------------------------------------
                                                                                                                  PRO FORMA
                                                                                                                  BABYCENTER
                                                                            ACTUAL     PRO FORMA   AS ADJUSTED      MERGER
                                                                          ----------  -----------  ------------  ------------
                                                                                            (IN THOUSANDS)
<S>                                                                       <C>         <C>          <C>           <C>
Long-term capital lease obligations, less current portion...............  $      477   $     477    $      477    $    1,041
Redeemable Convertible Preferred Stock, 19,593,089 shares authorized:
  Series A Preferred Stock; $.0001 par value; 7,023,645 shares issued
    and outstanding, actual; no shares authorized, issued or
    outstanding, pro forma, as adjusted and pro forma BabyCenter
    merger..............................................................       4,355          --            --            --
  Series B Preferred Stock; $.0001 par value; 11,886,649 shares issued
    and outstanding, actual; no shares authorized, issued or
    outstanding, pro forma, as adjusted and pro forma BabyCenter
    merger..............................................................      24,952          --            --            --
  Series C Preferred Stock, $.0001 par value, 666,666 shares issued and
    outstanding, actual; no shares authorized, issued or outstanding,
    pro forma, as adjusted and pro forma BabyCenter merger..............      19,984          --            --            --
Stockholders' equity (deficit):
  Preferred Stock: $.0001 par value, 5,000,000 shares authorized, none
    issued or outstanding actual, 10,000,000 shares authorized, none
    issued or outstanding, pro forma, as adjusted and pro forma
    BabyCenter merger...................................................          --          --            --            --
  Common Stock: $.0001 par value, 150,000,000 shares authorized,
    34,535,415 shares issued and outstanding actual; 600,000,000 shares
    authorized, 93,266,295 issued and outstanding, pro forma;
    101,664,682 shares issued and outstanding, as adjusted; 118,373,568
    shares issued and outstanding, pro forma BabyCenter merger..........           3           9            10            12
Additional paid-in capital..............................................      45,837      95,122       177,568       382,303
Receivables from stockholders...........................................        (138)       (138)         (138)         (138)
Deferred compensation...................................................     (38,974)    (38,974)      (38,974)      (54,431)
Accumulated deficit.....................................................     (30,826)    (30,826)      (30,826)      (30,826)
                                                                          ----------  -----------  ------------  ------------
    Total stockholders' equity (deficit)................................     (24,098)     25,193       107,640       296,920
                                                                          ----------  -----------  ------------  ------------
        Total capitalization............................................  $   25,670   $  25,670    $  108,117    $  297,961
                                                                          ----------  -----------  ------------  ------------
                                                                          ----------  -----------  ------------  ------------
</TABLE>
    
 
                                       23
<PAGE>
                                    DILUTION
 
   
    Our pro forma net tangible book value as of March 31, 1999 was approximately
$24.2 million or $0.26 per share. Net tangible book value per share represents
the amount of our total tangible assets reduced by the amount of our total
liabilities and divided by the total number of shares of common stock
outstanding after giving effect to the automatic conversion of the preferred
stock. Dilution in net tangible book value per share represents the difference
between the amount per share paid by purchasers of shares of common stock in
this offering and the net tangible book value per share of common stock
immediately after the completion of this offering. After giving effect to the
sale of the 8,200,000 shares of common stock offered by us at an assumed initial
public offering price of $11.00 per share, and after deducting the underwriting
discount and estimated offering expenses payable by us, our pro forma net
tangible book value at March 31, 1999 would have been approximately $106.6
million or $1.05 per share of common stock. This represents an immediate
increase in net tangible book value of $0.79 per share to existing stockholders
and an immediate dilution of $9.95 per share to new investors of common stock.
The following table illustrates this dilution on a per share basis:
    
 
   
<TABLE>
<S>                                                                           <C>        <C>
Assumed initial public offering price per share.............................             $   11.00
  Pro forma net tangible book value per share before the offering...........  $    0.26
  Increase per share attributable to new investors..........................       0.79
                                                                              ---------
Pro forma net tangible book value per share after the offering (as
  adjusted).................................................................                  1.05
                                                                                         ---------
Dilution per share to new investors.........................................             $    9.95
                                                                                         ---------
                                                                                         ---------
</TABLE>
    
 
   
    The following table summarizes on an as adjusted basis after giving effect
to the offering, as of March 31, 1999, the differences between the existing
stockholders and new investors with respect to the number of shares of common
stock purchased from us, the total consideration paid to us and the average
price per share paid:
    
 
   
<TABLE>
<CAPTION>
                                                     SHARES PURCHASED           TOTAL CONSIDERATION        AVERAGE
                                                 -------------------------  ---------------------------   PRICE PER
                                                     NUMBER       PERCENT        AMOUNT        PERCENT      SHARE
                                                 --------------  ---------  ----------------  ---------  -----------
<S>                                              <C>             <C>        <C>               <C>        <C>
Existing stockholders..........................      93,464,682       91.9% $     50,415,000       35.9%  $    0.54
New investors..................................       8,200,000        8.1        90,200,000       64.1       11.00
                                                 --------------  ---------  ----------------  ---------
Totals.........................................     101,664,682      100.0% $    140,615,000      100.0%
                                                 --------------  ---------  ----------------  ---------
                                                 --------------  ---------  ----------------  ---------
</TABLE>
    
 
   
    The preceding tables include an aggregate of 198,387 shares of common stock
issuable upon the exercise of warrants outstanding as of March 31, 1999, which
expire at, and are expected to be exercised prior to, the completion of this
offering. The preceding tables exclude 38,613,864 shares of common stock
reserved for issuance under our stock option plans and stock purchase plans, of
which 14,927,676 were subject to outstanding options as of March 31, 1999 at a
weighted average exercise price of $1.595 per share and 11,412 shares of common
stock issuable upon exercise of a warrant that we issued to an equipment lessor
in January 1999. The preceding tables also exclude the aggregate of 18,720,000
shares of common stock to be issued in exchange for all outstanding shares of
BabyCenter capital stock and reserved for issuance upon the exercise of assumed
BabyCenter options in connection with the proposed BabyCenter merger.
    
 
                                       24
<PAGE>
                            SELECTED FINANCIAL DATA
 
   
     You should read the selected financial and operating data set forth below
in conjunction with "Management's Discussion and Analysis of Financial Condition
and Results of Operations" and our financial statements and the notes included
elsewhere in this prospectus. You should review Note 1 to the notes to our
financial statements included elsewhere in this prospectus for an explanation of
the determination of the number of shares and share equivalents used in
computing the pro forma per share amounts set forth below. The pro forma share
amounts reflect the conversion of preferred stock into common stock. See
"Management's Discussion and Analysis of Financial Condition and Results of
Operations" and "Unaudited Pro Forma Condensed Combined Financial Information".
    
 
   
     The selected financial data reflect that prior to June 1997, we had no
operations or activities. The statement of operations data set forth below for
the fiscal years ended March 31, 1998 and 1999, and the selected balance sheet
data as of March 31, 1998 and 1999 have been derived from our audited financial
statements appearing elsewhere in this prospectus. The statement of operations
data displayed in the "Pro Forma BabyCenter Merger 1999" column and the balance
sheet data displayed in the "Pro Forma BabyCenter Merger" column give effect to
the BabyCenter merger expected to be completed by the end of June 1999. Our
general and administrative operating expenses include expenses related to the
amortization of deferred compensation which is $2,000 for the fiscal year ended
March 31, 1998 and $5.8 million for the fiscal year ended March 31, 1999.
    
 
   
<TABLE>
<CAPTION>
                                                                                     FISCAL YEAR ENDED
                                                                                         MARCH 31,
                                                                         -----------------------------------------
                                                                                                       PRO FORMA
                                                                                                      BABYCENTER
                                                                             1998          1999       MERGER 1999
                                                                         ------------  ------------  -------------
<S>                                                                      <C>           <C>           <C>
                                                                         (IN THOUSANDS, EXCEPT SHARE AND PER SHARE
                                                                                           DATA)
STATEMENT OF OPERATIONS DATA:
Net sales..............................................................  $        687  $     29,959   $    34,727
Cost of sales..........................................................           568        24,246        25,227
                                                                         ------------  ------------  -------------
Gross profit...........................................................           119         5,713         9,500
Operating expenses:
  Marketing and sales..................................................         1,290        20,719        23,180
  Product development..................................................           421         3,608         7,360
  General and administrative...........................................           678        10,166        16,405
  Goodwill amortization................................................            --           319        36,455
                                                                         ------------  ------------  -------------
        Total operating expenses.......................................         2,389        34,812        83,400
                                                                         ------------  ------------  -------------
Operating loss.........................................................        (2,270)      (29,099)      (73,900)
Interest income (expense), net.........................................             3           542           798
                                                                         ------------  ------------  -------------
Loss before income taxes...............................................        (2,267)      (28,557)      (73,102)
Provision for income taxes.............................................             1             1             1
                                                                         ------------  ------------  -------------
Net loss...............................................................  $     (2,268) $    (28,558)  $   (73,103)
                                                                         ------------  ------------  -------------
                                                                         ------------  ------------  -------------
Basic net loss per share...............................................  $      (0.09) $      (0.85)  $     (1.46)
                                                                         ------------  ------------  -------------
                                                                         ------------  ------------  -------------
Pro forma for conversion of preferred stock basic net loss per share...  $      (0.08) $      (0.35)  $     (0.74)
                                                                         ------------  ------------  -------------
                                                                         ------------  ------------  -------------
Shares used to compute basic net loss per share........................    25,129,888    33,427,908    50,136,794
                                                                         ------------  ------------  -------------
                                                                         ------------  ------------  -------------
Shares used to compute pro forma for conversion of preferred stock
  basic net loss per share.............................................    30,232,902    81,923,187    98,632,073
                                                                         ------------  ------------  -------------
                                                                         ------------  ------------  -------------
</TABLE>
    
 
   
<TABLE>
<CAPTION>
                                                                                               MARCH 31, 1999
                                                                                          ------------------------
                                                                                                       PRO FORMA
                                                                              MARCH 31,               BABYCENTER
                                                                                1998       ACTUAL       MERGER
                                                                             -----------  ---------  -------------
                                                                                        (IN THOUSANDS)
<S>                                                                          <C>          <C>        <C>
BALANCE SHEET DATA:
Cash and cash equivalents..................................................   $   1,552   $  20,173   $    29,173
Working capital............................................................       1,456      21,821        29,643
Total assets...............................................................       2,927      30,666       222,639
Long-term capital lease obligations, less current portion..................          --         477         1,041
Total stockholders' equity (deficit).......................................      (1,345)    (24,098)      165,182
</TABLE>
    
 
                                       25
<PAGE>
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
    EXCEPT FOR HISTORICAL INFORMATION, THE DISCUSSION IN THIS PROSPECTUS
CONTAINS FORWARD-LOOKING STATEMENTS THAT INVOLVE RISKS AND UNCERTAINTIES. THESE
STATEMENTS REFER TO OUR FUTURE PLANS, OBJECTIVES, EXPECTATIONS AND INTENTIONS.
THESE STATEMENTS MAY BE IDENTIFIED BY THE USE OF WORDS SUCH AS "EXPECTS",
"ANTICIPATES", "INTENDS", "PLANS" AND SIMILAR EXPRESSIONS. OUR ACTUAL RESULTS
COULD DIFFER MATERIALLY FROM THOSE ANTICIPATED IN SUCH FORWARD-LOOKING
STATEMENTS. FACTORS THAT COULD CONTRIBUTE TO THESE DIFFERENCES INCLUDE, BUT ARE
NOT LIMITED TO, THE RISKS DISCUSSED IN THE SECTION TITLED "RISK FACTORS" IN THIS
PROSPECTUS.
 
OVERVIEW
 
    We are a leading Web-based retailer focused exclusively on children's
products, including toys, video games, software, videos and music. We currently
offer an extensive selection of competitively priced children's products
consisting of over 9,500 SKUs representing more than 750 brands.
 
    We were incorporated in November 1996 and began offering products for sale
on our Web site and entered into a marketing agreement with AOL on October 1,
1997. For the period from inception through October 1, 1997, we had no sales and
our operating activities related primarily to the development of the necessary
computer infrastructure and initial planning and development of our Web site and
operations. Since launching our online store, we have continued these operating
activities and have also focused on building sales momentum, expanding our
product offerings, establishing vendor relationships, promoting our brand name
and establishing distribution and customer service operations. Our cost of sales
and operating expenses have increased significantly since inception. This trend
reflects the costs associated with our formation as well as increased efforts to
promote our brand, build market awareness, attract new customers, recruit
personnel, build operating infrastructure and develop our Web site and
associated systems that we use to process customers' orders and payments.
 
   
    We have grown rapidly since launching our online store in October 1997.
During the fall of 1998, we launched our redesigned Web site and added video
game, software, video and music departments to our online store. Our net sales
increased to $30.0 million for the fiscal year ended March 31, 1999 from $0.7
million for the fiscal year ended March 31, 1998. The market for children's
toys, video games, software, videos and music is highly seasonal. A
disproportionate amount of our net sales have been realized during the fourth
calendar quarter and we expect this trend to continue in future periods. In
addition, since a disproportionate amount of our net sales are realized during
the fourth calendar quarter, we significantly increase our purchases of
inventory during such quarter. Accordingly, our accounts payable are at their
highest levels during the fourth calendar quarter. Our gross margin was 19% for
the fiscal year ended March 31, 1999. Our gross margin will fluctuate in future
periods based on factors such as product mix, inventory management, inbound and
outbound shipping costs, the level of product returns, and the level of discount
pricing and promotional coupon usage.
    
 
    Since 1997, we have significantly increased the depth of our management team
to help implement our growth strategy. To facilitate our growth, we have
recently expanded our senior management team to include a Chief Financial
Officer, Chief Information Officer and Senior Vice President of Operations.
 
    On April 18, 1999, we entered into a merger agreement with BabyCenter, Inc.
pursuant to which a new subsidiary of ours will merge into BabyCenter so that
BabyCenter becomes our wholly owned subsidiary. BabyCenter is a Web-based
business that offers a wide variety of content, community and products focused
on and serving expectant mothers and new parents. Visitors to
 
                                       26
<PAGE>
the BabyCenter Web site can read health articles and parenting news, interact
online with other families and purchase a wide selection of baby products and
supplies. BabyCenter derives its net sales principally from product sales and
sales of advertisement space as well as sponsorships with various companies.
BabyCenter is a Delaware corporation that is based in San Francisco, California,
with approximately 105 employees.
 
   
    Upon the completion of this merger, an aggregate of 18,720,000 shares of our
common stock will be issued in exchange for all outstanding shares of BabyCenter
capital stock and reserved for issuance upon the exercise of BabyCenter options
we assume in connection with the proposed merger. In addition, if the BabyCenter
merger is completed, we will record a significant amount of goodwill and
deferred compensation that will significantly reduce our earnings and
profitability for the foreseeable future. We expect to record goodwill of
approximately $180.7 million and deferred compensation of approximately $15.5
million, to be amortized over a five-year period and four-year period,
respectively. To the extent we do not generate sufficient cash flow to recover
the amount of the investment recorded, the investment may be considered impaired
and could be subject to earlier write-off. We anticipate that the BabyCenter
merger will close by the end of June 1999. The BabyCenter merger is subject to a
number of conditions, including the receipt of governmental approvals, approval
of the merger by the stockholders of BabyCenter and other customary closing
conditions. As a result, the BabyCenter merger may not be completed.
    
 
   
    Since inception, we have incurred significant losses and, as of March 31,
1999, had an accumulated deficit of $30.8 million. We expect operating losses
and negative cash flow to continue for the foreseeable future. We anticipate our
losses will increase significantly from current levels because we expect to
incur additional costs and expenses related to brand development, marketing and
other promotional activities; the expansion of our inventory management and
distribution operations; the continued development of our Web site, systems that
we use to process customers' orders and payments and our computer network; the
expansion of our product offerings and Web site content; and development of
relationships with strategic business partners.
    
 
    We have a limited operating history on which to base an evaluation of our
business and prospects. You must consider our prospects in light of the risks,
expenses and difficulties frequently encountered by companies in their early
stage of development, particularly companies in new and rapidly evolving markets
such as online commerce. Such risks for us include, but are not limited to, an
evolving and unpredictable business model and management of growth. To address
these risks, we must, among other things, maintain and expand our customer base,
implement and successfully execute our business and marketing strategy, continue
to develop and upgrade our technology and systems that we use to process
customers' orders and payments, improve our Web site, provide superior customer
service, respond to competitive developments and attract, retain and motivate
qualified personnel. We cannot assure that we will be successful in addressing
such risks, and our failure to do so could have a material adverse effect on our
business, prospects, financial condition and results of operations.
 
   
    In connection with this offering of shares of our common stock, options
granted in the fiscal years ended March 31, 1997, 1998 and 1999 have been
considered to be compensatory. Deferred compensation associated with such
options for the fiscal year ended March 31, 1999 amounted to $44.7 million. Of
this amount, $5.8 million was charged to operations for the fiscal year ended
March 31, 1999 and $38.9 million will be amortized over the vesting periods of
the applicable options through the fiscal year ending March 31, 2003.
    
 
                                       27
<PAGE>
RESULTS OF OPERATIONS
 
    The following table sets forth statement of operations data as a percentage
of net sales for the periods indicated:
 
   
<TABLE>
<CAPTION>
                                                                                                   FISCAL YEAR ENDED
                                                                                                       MARCH 31,
                                                                                                  --------------------
                                                                                                    1998       1999
                                                                                                  ---------  ---------
<S>                                                                                               <C>        <C>
Net sales.......................................................................................        100%       100%
Cost of sales...................................................................................         83         81
                                                                                                  ---------  ---------
Gross profit....................................................................................         17         19
 
Operating expenses:
  Marketing and sales...........................................................................        188         69
  Product development...........................................................................         61         12
  General and administrative....................................................................         99         35
                                                                                                  ---------  ---------
      Total operating expenses..................................................................        348        116
                                                                                                  ---------  ---------
Operating loss..................................................................................       (330)       (97)
Interest income (expense), net..................................................................          0          2
Provision for income taxes......................................................................          0         --
                                                                                                  ---------  ---------
Net loss........................................................................................       (330)%       (95)%
                                                                                                  ---------  ---------
                                                                                                  ---------  ---------
</TABLE>
    
 
   
FISCAL YEARS ENDED MARCH 31, 1998 AND 1999
    
 
   
    Our fiscal year runs from April 1 through March 31. We commenced offering
products for sale on our Web site on October 1, 1997, and, accordingly, the
fiscal year ended March 31, 1998 only includes a period of six months during
which we were generating net sales and incurring expenses. Consequently, our net
sales and expenses for the fiscal year ended March 31, 1999 have increased due
to a full year of net sales generated and expenses incurred during such period
as compared to six months of net sales and expenses incurred during the fiscal
year ended March 31, 1998.
    
 
NET SALES
 
   
    Net sales consist of product sales to customers and charges to customers for
outbound shipping and handling and gift wrapping and are net of product returns,
promotional discounts and coupons. Net sales increased to $30.0 million for the
fiscal year ended March 31, 1999 from $0.7 million for the fiscal year ended
March 31, 1998 as a result of the significant growth of our customer base and an
increase in repeat purchases from our existing customers, reflecting the
relaunch of our Web site and the addition of new departments to our online store
during the fall of 1998.
    
 
COST OF SALES
 
   
    Cost of sales consists primarily of the costs of products sold to customers,
outbound and inbound shipping and handling costs, and gift wrapping costs. Cost
of sales increased to $24.2 million for the fiscal year ended March 31, 1999
from $0.6 million for the fiscal year ended March 31, 1998. This $23.6 million
increase was primarily attributable to our increased sales volume. We expect
cost of sales to increase in future periods to the extent that our sales volume
increases. Our gross profit margin increased to 19% of net sales for the fiscal
year ended March 31, 1999 from 17% of net sales for the fiscal year ended March
31, 1998. This increase was primarily due to greater sales of higher margin
products as a percentage of our overall net sales and improved purchasing. There
can be no assurance that we will continue to achieve improved purchasing in
future periods.
    
 
                                       28
<PAGE>
OPERATING EXPENSES
 
   
    MARKETING AND SALES.  Marketing and sales expenses consist primarily of
advertising and promotional expenditures, distribution facility expenses,
including equipment and supplies, and payroll and related expenses for personnel
engaged in marketing, customer service and distribution activities. Marketing
and sales expenses increased to $20.7 million for the fiscal year ended March
31, 1999 from $1.3 million for the fiscal year ended March 31, 1998. This $19.4
million increase was primarily attributable to the expansion of our online and
offline advertising, including a comprehensive print and television advertising
campaign, as well as to increased personnel and related expenses required to
implement our marketing strategy. In addition, due to a significant increase in
our sales volume, we experienced higher distribution and customer service
expenses, including an increased level of temporary staffing during the holiday
season. Marketing and sales expenses as a percentage of net sales decreased to
69% for the fiscal year ended March 31, 1999 from 188% for the fiscal year ended
March 31, 1998. Such expenses decreased significantly as a percentage of net
sales during the fiscal year ended March 31, 1999 due to the significant
increase in net sales during such period. We intend to continue to pursue an
aggressive branding and marketing campaign and, therefore, expect marketing and
sales expenses to increase significantly in absolute dollars in future periods.
In addition, to the extent that our sales volume increases in future periods, we
expect marketing and sales expenses to increase in absolute dollars as we expand
our distribution facilities to accommodate such increases in sales volume.
    
 
   
    PRODUCT DEVELOPMENT.  Product development expenses consist primarily of
payroll and related expenses for merchandising, Web site development and
information technology personnel, Internet access and hosting charges and Web
content and design expenses. Product development expenses increased to $3.6
million for the fiscal year ended March 31, 1999 from $0.4 million for the
fiscal year ended March 31, 1998. This $3.2 million increase was primarily
attributable to increased staffing and associated costs related to enhancing the
features, content and functionality of our online store and increasing the
capacity of our systems that we use to process customers' orders and payments.
Product development expenses as a percentage of net sales decreased to 12% for
the fiscal year ended March 31, 1999 from 61% for the fiscal year ended March
31, 1998. Such expenses decreased significantly as a percentage of net sales
during the fiscal year ended March 31, 1999 due to the significant increase in
net sales during such period. We believe that continued investment in product
development is critical to attaining our strategic objectives and, as a result,
expect product development expenses to increase significantly in absolute
dollars.
    
 
   
    GENERAL AND ADMINISTRATIVE.  General and administrative expenses consist of
payroll and related expenses for executive and administrative personnel,
facilities expenses, professional services expenses, travel and other general
corporate expenses. General and administrative expenses increased to $10.5
million for the fiscal year ended March 31, 1999 from $0.7 million for the
fiscal year ended March 31, 1998. This $9.8 million increase was primarily
attributable to increased headcount and related expenses associated with the
hiring of additional personnel, and increased professional services expenses.
General and administrative expenses as a percentage of net sales decreased to
35% for the fiscal year ended March 31, 1999 from 99% for the fiscal year ended
March 31, 1998. Such expenses decreased significantly as a percentage of net
sales during the fiscal year ended March 31, 1999 due to the significant
increase in net sales during such period. We expect general and administrative
expenses to increase in absolute dollars as we expand our staff and incur
additional costs related to the growth of our business and being a public
company. We further expect our general and administrative expenses to increase
if the BabyCenter merger is completed due to the associated increase in
personnel and expenses related to the integration of BabyCenter's operations
with our operations. We do not currently have an estimate of this expected
increase in general and administrative expenses because we have not yet
developed
    
 
                                       29
<PAGE>
   
a plan for integrating BabyCenter's operations with our operations. We are
currently evaluating the potential integration opportunities as a result of the
BabyCenter merger.
    
 
   
    In the fiscal year ended March 31, 1999, we recorded total deferred stock
compensation of $44.7 million in connection with stock options granted during
the period, including approximately $0.3 million which represents the fair value
of options granted to non-employees during this period. Such amount is amortized
to expense over the vesting periods of the applicable options, resulting in $5.8
million for the fiscal year ended March 31, 1999, which is included in general
and administrative expenses. These amounts represent the difference between the
exercise price of stock option grants and the deemed fair value of our common
stock at the time of such grants.
    
 
   
    Amortization of deferred compensation expense for each of the next four
fiscal years is expected to be as follows:
    
 
   
<TABLE>
<CAPTION>
                                                                                    AMOUNT
                                  YEAR ENDED                                    (IN THOUSANDS)
- ------------------------------------------------------------------------------  --------------
<S>                                                                             <C>
March 31, 2000................................................................    $   10,806
March 31, 2001................................................................        10,806
March 31, 2002................................................................        10,798
March 31, 2003................................................................         6,564
</TABLE>
    
 
GOODWILL AND INTANGIBLE ASSETS
 
   
    If the BabyCenter merger is completed, we will record a significant amount
of goodwill, the amortization of which will significantly reduce our earnings
and profitability for the foreseeable future. We expect to record goodwill of
approximately $180.7 million, to be amortized over a five-year period. To the
extent the amount of this recorded goodwill is increased or we do not generate
additional sufficient cash flow to recover the amount of the investment
recorded, the investment may be considered impaired or be subject to earlier
write-off. In such event, our net loss in any given period could be greater than
anticipated and the market price of our stock could decline.
    
 
INTEREST INCOME (EXPENSE), NET
 
   
    Interest income (expense), net consists of earnings on our cash and cash
equivalents, net of interest expense attributable to convertible notes in the
approximate principal amount of $895,000. These convertible notes were
subsequently converted into shares of preferred stock in December 1997. Net
interest income increased to $0.5 million for the fiscal year ended March 31,
1999 from $3,000 for the fiscal year ended March 31, 1998. This $0.5 million
increase was primarily attributable to earnings on higher average cash and cash
equivalent balances during the fiscal year ended March 31, 1999.
    
 
INCOME TAXES
 
   
    As of March 31, 1999, we had $24.4 million of net operating loss
carryforwards for federal income tax purposes, which expire beginning in 2012.
We have provided a full valuation allowance on the deferred tax asset,
consisting primarily of net operating loss carryforwards, because of uncertainty
regarding its realizability. Changes in the ownership of our common stock, as
defined in the Internal Revenue Code of 1986, as amended, may restrict the
utilization of such carryforwards. See Note 3 of Notes to Financial Statements.
    
 
                                       30
<PAGE>
QUARTERLY RESULTS OF OPERATIONS
 
   
    The following table sets forth unaudited quarterly statement of operations
data for the six quarters ended March 31, 1999. This unaudited quarterly
information has been derived from our unaudited financial statements and, in the
opinion of management, include all adjustments, consisting only of normal
recurring adjustments, necessary for a fair presentation of the information for
the periods covered. The quarterly data should be read in conjunction with our
financial statements and related notes. The operating results for any quarter
are not necessarily indicative of the operating results for any future period.
    
 
   
<TABLE>
<CAPTION>
                                                                          QUARTER ENDED
                                          -----------------------------------------------------------------------------
                                           DEC. 31,     MARCH 31,     JUNE 30,     SEPT. 30,    DEC. 31,     MARCH 31,
                                             1997          1998         1998         1998         1998         1999
                                          -----------  ------------  -----------  -----------  -----------  -----------
                                                                         (IN THOUSANDS)
<S>                                       <C>          <C>           <C>          <C>          <C>          <C>
STATEMENT OF OPERATIONS DATA:
Net sales...............................  $     530     $     157    $     381    $     608    $  22,910    $   6,059
Cost of sales...........................        438           130          311          496       18,201        5,238
                                          -----------  ------------  -----------  -----------  -----------  -----------
Gross profit............................         92            27           70          112        4,709          821
Operating expenses:
  Marketing and sales...................        444           658        1,370        2,372       10,611        6,365
  Product development...................        145           215          404          697          905        1,602
  General and administrative(1).........        234           312          462          703        3,180        6,140
                                          -----------  ------------  -----------  -----------  -----------  -----------
      Total operating expenses..........        823         1,185        2,236        3,772       14,696       14,107
                                          -----------  ------------  -----------  -----------  -----------  -----------
Operating loss..........................       (731)       (1,158)      (2,166)      (3,660)      (9,987)     (13,286)
Interest income (expense), net..........        (15)           18           (5)         277          166          104
Provision for income taxes..............         --             1           --           --            1           --
                                          -----------  ------------  -----------  -----------  -----------  -----------
Net loss................................  $    (746)    $  (1,141)   $  (2,171)   $  (3,383)   $  (9,822)   $ (13,182)
                                          -----------  ------------  -----------  -----------  -----------  -----------
                                          -----------  ------------  -----------  -----------  -----------  -----------
 
AS A PERCENTAGE OF NET SALES:
Net sales...............................        100 %         100 %        100 %        100 %        100 %        100 %
Cost of sales...........................         83            83           82           82           79           86
                                          -----------  ------------  -----------  -----------  -----------  -----------
Gross profit............................         17            17           18           18           21           14
Operating expenses:
  Marketing and sales...................         84           419          360          390           46          105
  Product development...................         27           137          106          115            4           26
  General and administrative(1).........         44           199          121          116           14          101
                                          -----------  ------------  -----------  -----------  -----------  -----------
    Total operating expenses............        155           755          587          620           64          233
                                          -----------  ------------  -----------  -----------  -----------  -----------
Operating loss..........................       (138)         (738)        (569)        (602)         (44)        (219)
Interest income (expense), net..........         (3)           12           (1)          46            1            2
Provision for income taxes..............         --             1           --           --           --           --
                                          -----------  ------------  -----------  -----------  -----------  -----------
Net loss................................       (141)%        (727)%       (570)%       (556)%        (43)%       (218)%
                                          -----------  ------------  -----------  -----------  -----------  -----------
                                          -----------  ------------  -----------  -----------  -----------  -----------
</TABLE>
    
 
- ------------------------------
   
(1) Included in general and administrative expenses are $2,000, $43,700,
    $69,300, $1.51 million and $4.2 million related to the amortization expense
    of deferred compensation for the quarters ended March 31, 1998, June 30,
    1998, September 30, 1998, December 31, 1998 and March 31, 1999,
    respectively.
    
 
   
    Our quarterly operating results have fluctuated in the past and may
fluctuate significantly in the future due to a variety of factors. For example,
during the quarter ended March 31, 1999, we experienced approximately $270,000
of inventory theft, which resulted in a 4% decrease in our gross profit margin
for the quarter ended March 31, 1999 and a 1% decrease in our gross profit
margin for fiscal 1998. We have begun undertaking a number of measures designed
to address inventory theft, including the installation of enhanced security
measures at our distribution facility. These measures may not successfully
reduce or prevent inventory theft in future periods. If these measures are not
successful, our gross profit margins and results of operations may be
significantly below expectations in future periods.
    
 
                                       31
<PAGE>
   
    Other factors that may harm our business or cause our operating results to
fluctuate include the following, many of which are outside of our control:
    
 
- - our inability to obtain new customers at reasonable cost, retain existing
  customers, or encourage repeat purchases;
 
- - decreases in the number of visitors to our Web site or our inability to
  convert visitors to our Web site into customers;
 
- - the mix of toys, video games, software, videos and music sold by us;
 
- - seasonality;
 
   
- - our inability to manage inventory levels or control inventory theft;
    
 
- - our inability to manage our distribution operations;
 
- - our inability to adequately maintain, upgrade and develop our Web site,
  systems that we use to process customers' orders and payments or our computer
  network;
 
- - the ability of our competitors to offer new or enhanced Web sites, services or
  products;
 
- - price competition;
 
- - an increase in the level of our product returns;
 
- - fluctuations in the demand for children's products associated with movies,
  television and other entertainment events;
 
- - our inability to obtain popular children's toys, video games, software, videos
  and music from our vendors;
 
- - fluctuations in the amount of consumer spending on children's toys, video
  games, software, videos and music;
 
- - the termination of existing or failure to develop new marketing relationships
  with key business partners;
 
- - the extent to which we are not able to participate in advertising campaigns
  such as those conducted by Visa and Intel;
 
- - increases in the cost of online or offline advertising;
 
- - the amount and timing of operating costs and capital expenditures relating to
  expansion of our operations;
 
- - unexpected increases in shipping costs or delivery times, particularly during
  the holiday season;
 
- - technical difficulties, system downtime or Internet brownouts;
 
- - government regulations related to use of the Internet for commerce or for
  sales and distribution of toys, video games, software, videos and music; and
 
- - economic conditions specific to the Internet, online commerce and the
  children's toy, video game, software, video and music industries.
 
    Due to the foregoing factors, we believe that quarter-to-quarter comparisons
of our operating results are not a good indication of our future performance. It
is likely that in some future quarter our operating results may fall below the
expectations of securities analysts and investors. In this event, the trading
price of our common stock may fall significantly.
 
                                       32
<PAGE>
RESULTS OF OPERATIONS--BABYCENTER
 
   
    Since inception, BabyCenter has incurred significant operating losses.
During the 12 months ended March 31, 1999, BabyCenter recorded net sales of
approximately $4.8 million, primarily from sales of advertisment space and
sponsorships with various companies and the online sale of baby products and
supplies, and recorded a net loss of approximately $4.5 million. During the 12
months ended March 31, 1999, BabyCenter incurred total operating expenses of
approximately $8.6 million, which consisted primarily of marketing and sales and
technology and development expenses. At March 31, 1999, BabyCenter had working
capital of approximately $7.8 million and a total accumulated deficit of
approximately $5.6 million. It is expected that BabyCenter's marketing and sales
and technology and development expenses will continue to increase in future
periods.
    
 
LIQUIDITY AND CAPITAL RESOURCES
 
   
    Since inception, we have financed our operations primarily through private
sales of preferred stock which through March 31, 1999, totaled $48.7 million.
    
 
   
    Net cash used in operating activities was $23.9 million in the fiscal year
ended March 31, 1999, and $2.1 million in the fiscal year ended March 31, 1998.
Net cash used in operating activities for each of these periods primarily
consisted of net losses as well as increases in inventories and prepaid
expenses, partially offset by increases in accounts payable, accrued expenses
and depreciation and amortization. The significant increase in working capital
during the fiscal year ended March 31, 1999 was primarily due to significant
growth in our operations.
    
 
   
    Net cash used in investing activities was $2.7 million in the fiscal year
ended March 31, 1999, and $0.4 million in the fiscal year ended March 31, 1998.
Net cash used in investing activities for each of these periods primarily
consisted of leasehold improvements and purchases of equipment and systems,
including computer equipment and fixtures and furniture.
    
 
   
    Net cash provided by financing activities was $45.3 million in the fiscal
year ended March 31, 1999, and $4.1 million in the fiscal year ended March 31,
1998. Net cash provided by financing activities during the fiscal year ended
March 31, 1999 primarily consisted of proceeds of $44.8 million from the
issuance of preferred stock.
    
 
   
    As of March 31, 1999 we had $20.2 million of cash and cash equivalents. As
of that date, our principal commitments consisted of obligations outstanding
under operating leases. Although we have no material commitments for capital
expenditures, we anticipate a substantial increase in our capital expenditures
and lease commitments consistent with anticipated growth in operations,
infrastructure and personnel. We plan to open an additional distribution
facility during fiscal 1999, which may require us to purchase real estate or
commit to additional lease obligations and to purchase equipment and install
leasehold improvements.
    
 
   
    We entered into a marketing agreement with AOL, the leading Internet online
service provider, in October 1997. This agreement established us as a provider
of children's toy products featured on the AOL Network and AOL's Web site,
aol.com. In addition, AOL agreed to prominently promote and advertise eToys on a
non-exclusive basis in online areas controlled by AOL specified in the
agreement. Furthermore, under the agreement, AOL has committed that AOL users
will annually access the online areas promoting eToys a specified number of
times. Over the 26-month term of the agreement, we are obligated to make minimum
payments totaling $3.1 million to AOL, of which $1.1 million remained to be paid
as of March 31, 1999. We have also agreed to offer for sale a substantial
selection of children's products, to feature different children's products each
week, to offer special deals to AOL users through the AOL online area, to
provide children's toy products that are competitive in price and performance
and to manage, operate and support such content and children's toy products. The
agreement with AOL expires on December 31, 1999; however,
    
 
                                       33
<PAGE>
AOL may terminate the agreement earlier in the event we materially breach the
agreement or in the event of bankruptcy or insolvency or similar adverse
financial events specified in the agreement. Although there can be no assurance,
we do not believe that there is any material risk that AOL would be able to
terminate the agreement earlier than December 31, 1999 because of insolvency or
any of the other specified adverse financial events.
 
   
    During the fiscal year ended March 31, 1999, we entered into a number of
commitments for online and traditional offline advertising. As of March 31,
1999, our remaining commitments were $7.7 million, excluding amounts due under
our agreement with AOL, which will be paid by March 31, 2000.
    
 
    We currently anticipate that the net proceeds of this offering, together
with our available funds, will be sufficient to meet our anticipated needs for
working capital and capital expenditures through at least the next 12 months. We
may need to raise additional funds prior to the expiration of such period if,
for example, we pursue business or technology acquisitions or experience
operating losses that exceed our current expectations. If we raise additional
funds through the issuance of equity, equity-related or debt securities, such
securities may have rights, preferences or privileges senior to those of the
rights of our common stock and our stockholders may experience additional
dilution. We cannot be certain that additional financing will be available to us
on favorable terms when required, or at all.
 
YEAR 2000
 
    Many existing computer programs use only two digits to identify a year.
These programs were designed and developed without addressing the impact of the
upcoming change in the century. If not corrected, many computer software
applications could fail or create erroneous results by, at or beyond the year
2000. We use software, computer technology and other services internally
developed and provided by third-party vendors that may fail due to the year 2000
phenomenon. For example, we are dependent on the financial institutions involved
in processing our customers' credit card payments for Internet services and a
third party that hosts our servers. We are also dependent on telecommunications
vendors to maintain our network and the United States Postal Service and other
third-party carriers to deliver orders to customers.
 
    We are in the process of reviewing the year 2000 compliance of our
internally developed proprietary software. This review has included testing to
determine how our systems will function at and beyond the year 2000. We expect
to complete these tests during the summer of 1999. Since inception, we have
internally developed substantially all of the systems for the operation of our
Web site. These systems include the software used to provide our Web site's
search, customer interaction, and transaction-processing and distribution
functions, as well as monitoring and back-up capabilities. Based upon our
assessment to date, we believe that our internally developed proprietary
software is year 2000 compliant.
 
   
    We are currently assessing the year 2000 readiness of our third-party
supplied software, computer technology and other services, which include
software for use in our accounting, database and security systems. The failure
of such software or systems to be year 2000 compliant could have a material
negative impact on our corporate accounting functions and the operation of our
Web site. As part of the assessment of the year 2000 compliance of these
systems, we have sought assurances from these vendors that their software,
computer technology and other services are year 2000 compliant. We have expensed
amounts incurred in connection with year 2000 assessment since our formation
through March 31, 1999. Such amounts have not been material. We expect this
assessment process to be completed during the summer of 1999. Based upon the
results of this assessment, we will develop and implement, if necessary, a
remediation plan with respect to third-party software, third-party vendors and
computer technology and services that may
    
 
                                       34
<PAGE>
fail to be year 2000 compliant. We expect to complete any required remediation
during the summer of 1999. At this time, the expenses associated with this
assessment and potential remediation plan that may be incurred in the future
cannot be determined; therefore, we have not developed a budget for these
expenses. The failure of our software and computer systems and of our
third-party suppliers to be year 2000 complaint would have a material adverse
effect on us.
 
    The year 2000 readiness of the general infrastructure necessary to support
our operations is difficult to assess. For instance, we depend on the integrity
and stability of the Internet to provide our services. We also depend on the
year 2000 compliance of the computer systems and financial services used by
consumers. Thus, the infrastructure necessary to support our operations consists
of a network of computers and telecommunications systems located throughout the
world and operated by numerous unrelated entities and individuals, none of which
has the ability to control or manage the potential year 2000 issues that may
impact the entire infrastructure. Our ability to assess the reliability of this
infrastructure is limited and relies solely on generally available news reports,
surveys and comparable industry data. Based on these sources, we believe most
entities and individuals that rely significantly on the Internet are carefully
reviewing and attempting to remediate issues relating to year 2000 compliance,
but it is not possible to predict whether these efforts will be successful in
reducing or eliminating the potential negative impact of year 2000 issues. A
significant disruption in the ability of consumers to reliably access the
Internet or portions of it or to use their credit cards would have an adverse
effect on demand for our services and would have a material adverse effect on
us.
 
    At this time, we have not yet developed a contingency plan to address
situations that may result if we or our vendors are unable to achieve year 2000
compliance because we currently do not believe that such a plan is necessary.
The cost of developing and implementing such a plan, if necessary, could be
material. Any failure of our material systems, our vendors' material systems or
the Internet to be year 2000 compliant could have material adverse consequences
for us. Such consequences could include difficulties in operating our Web site
effectively, taking product orders, making product deliveries or conducting
other fundamental parts of our business.
 
                                       35
<PAGE>
                                    BUSINESS
 
ETOYS
 
    We are a leading Web-based retailer focused exclusively on children's
products, including toys, video games, software, videos and music. By combining
our expertise in children's products and our commitment to excellent customer
service with the benefits of Internet retailing, we are able to deliver a unique
shopping experience to consumers. Our online store offers an extensive selection
of competitively priced children's products, with over 9,500 SKUs representing
more than 750 brands. Our Web site features detailed product information,
helpful and useful shopping services and innovative merchandising through
easy-to-use Web pages. In addition, we offer customers the convenience and
flexibility of shopping 24 hours a day, seven days a week, with reliable and
timely product delivery and excellent customer service.
 
   
    As of March 31, 1999, we have sold children's products to approximately
365,000 customers, of which approximately 75,000 were added during the quarter
ended March 31, 1999. Our net sales for the fiscal year ended March 31, 1999
totaled $30.0 million as compared to $0.7 million for the fiscal year ended
March 31, 1998.
    
 
INDUSTRY OVERVIEW
 
ELECTRONIC COMMERCE
 
    The Internet is an increasingly significant medium for communication,
information and commerce. International Data Corporation estimates that there
were 97 million Web users worldwide at the end of 1998 and anticipates this
number will grow to approximately 320 million users by the end of 2002. We
believe that growth in Internet usage and online commerce is being fueled by a
number of factors including:
 
- - a large and growing installed base of personal computers in the workplace and
  home;
 
- - advances in the performance and speed of personal computers and modems;
 
- - improvements in network security, infrastructure and bandwidth;
 
- - easier and cheaper access to the Internet; and
 
- - the rapidly expanding availability of online content and commerce sites.
 
    The unique characteristics of the Internet provide a number of advantages
for online retailers. Online retailers are able to "display" a larger number of
products than traditional store-based or catalog retailers at a lower cost. In
addition, online retailers are able to frequently adjust their featured
selections, editorial content and pricing, providing significant merchandising
flexibility. Online retailers also benefit from the minimal cost to publish on
the Web, the ability to reach a large group of customers from a central
location, and the potential for low-cost customer interaction. Unlike
traditional retail channels, online retailers do not have the burdensome costs
of managing and maintaining a retail store infrastructure or the significant
printing and mailing costs of catalogs. Online retailers can also easily obtain
demographic and behavioral data about customers, increasing opportunities for
direct marketing and personalized services.
 
TRADITIONAL CHILDREN'S PRODUCTS RETAIL INDUSTRY
 
    The market for children's products includes many categories, from
traditional toys and books to video games and educational software. Toy
Manufacturers of America, Inc. estimates that the domestic toy category alone
had retail sales of approximately $23 billion in 1997. We believe that product
categories such as children's video games, software, videos and music also
represent significant market opportunities.
 
                                       36
<PAGE>
    Traditional store-based toy retailers include mass market retailers such as
Toys R Us, Wal-Mart, Kmart and Target, as well as specialty chains such as Zany
Brainy and Noodle Kidoodle. Mass market retailers tend to carry a deep selection
of well-known brand name toys from leading vendors such as Mattel, Hasbro and
LEGO. Specialty retailers generally carry a broader selection of specialty toy
brands such as BRIO, PLAYMOBIL and Learning Curve. However, they do not
typically have a significant selection of well-known brand name toys. As a
result, we believe that no traditional store-based retailer currently offers an
extensive product selection of both popular, well-known brand name toys and
diverse, harder-to-find, specialty toys.
 
    We believe that traditional store-based retailers face a number of
challenges in providing a satisfying shopping experience for consumers of
children's products:
 
- - The number of SKUs and the amount of product inventory that a traditional
  store-based retailer can carry in any one store is constrained by the physical
  space available in the store, thereby limiting selection for consumers.
 
- - Limited shelf space and store layout constraints limit the merchandising
  flexibility of traditional store-based retailers. As a result, traditional
  retailers generally display products by brand, category or packaging. They
  cannot easily adjust or blend these merchandising strategies.
 
- - Due to the significant cost of carrying inventory in multiple store locations,
  traditional store-based retailers focus their product selection on the most
  popular products that produce the highest inventory turns, thereby further
  limiting consumer selection.
 
- - Traditional store-based retailers can only serve those customers who have
  convenient access to their stores. Traditional store-based retailers must open
  new stores to serve additional geographic areas, resulting in significant
  investments in inventory, leasehold improvements and the hiring and training
  of store personnel.
 
- - Traditional store-based retailers face challenges in hiring, training and
  maintaining knowledgeable sales staff. This limits the level of customer
  service available to consumers.
 
    In addition, we believe that many consumers find the toy shopping
experience, especially at traditional mass market retail outlets, to be
time-consuming, inconvenient and unpleasant due to factors such as location,
store layout, product selection, level of customer service and the challenges of
shopping with children.
 
THE ETOYS SOLUTION
 
    We are a leading Web-based retailer focused exclusively on children's
products. Our online store is designed to provide consumers with a convenient
and enjoyable shopping experience in a Web-based retail environment. Our
exclusive focus on children's products and commitment to excellent customer
service enable us to uniquely address the needs and desires of our customers.
The key components of our solution include:
 
    CONVENIENT SHOPPING EXPERIENCE.  Our online store provides customers with an
easy-to-use Web site. It is available 24 hours a day, seven days a week and may
be reached from the shopper's home or office. Our online store enables us to
deliver a broad selection of products to customers in rural or other locations
that do not have convenient access to physical stores. We also make the shopping
experience convenient by categorizing our products into easy-to-shop
departments. These include toys, video games, software, videos and music. Our
advanced search technology makes it easy for consumers to locate products
efficiently based on pre-selected criteria depending upon the department. For
example, by using a quick keyword search or a sophisticated product search in
our toy department, a customer can search by any combination of age, category,
keyword or price.
 
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    EXTENSIVE PRODUCT SELECTION AND INNOVATIVE MERCHANDISING.  We offer a broad
selection of children's products that would be economically or physically
impractical to stock in a traditional store. We believe that we offer the
largest selection of toys available on the Internet. We also believe we are the
only retailer to provide a comprehensive selection of both traditional,
well-known brands, such as Mattel, Hasbro and LEGO, and specialty toy brands,
such as BRIO, PLAYMOBIL and Learning Curve. In addition we offer a broad
selection of children's video games, software, videos and music. We focus
exclusively on children's products. Many of our brand name and specialty
products are individually selected and tested to provide our customers with the
highest quality products. In addition, the unique environment of the Internet
enables us to dynamically adjust our merchandising strategy and product mix to
respond to changing customer demand.
 
    HELPFUL AND USEFUL SHOPPING SERVICES.  Through our online store, we offer
helpful and useful services to assist our customers, who are generally adults
purchasing for children. Many of these services are also designed to inform and
involve children in the shopping experience. Our services include:
 
- - PRODUCT REVIEWS AND RECOMMENDATIONS. To assist customers in selecting
  appropriate products, we provide regularly updated product recommendations
  through our PICKS OF THE MONTH, FAVORITES BY AGE, TOY BOX ESSENTIALS and our
  TWENTY UNDER $20 recommended list of affordable toys. In addition, we feature
  product reviews and lists of award-winning products from prominent parenting
  and family publications as well as from organizations solely dedicated to
  children's products, including the OPPENHEIM TOY PORTFOLIO, FAMILY FUN
  magazine, PARENTING magazine and DR. TOY.
 
- - GIFT CENTER. We simplify gift shopping through our Gift Center. Here,
  consumers can obtain gift recommendations by age and get information on a
  variety of child-appropriate gift wrap styles and personalized message cards
  to accompany the gift. We also sell electronic gift certificates through our
  Gift Center.
 
- - MY ETOYS. Through My eToys, we personalize the customer's shopping experience
  by offering the following services:
 
    - BIRTHDAY REMINDERS, in which we notify shoppers of a child's birthday
      three weeks in advance via e-mail and proactively offer age-appropriate
      gift recommendations;
 
    - WISH LISTS, in which parents and children can e-mail friends and family a
      list of a child's most desired toys, video games, software, videos and
      music; and
 
    - ADDRESS BOOK, in which we record the addresses of people to whom our
      customers send gifts so they do not need to re-enter the same addresses
      multiple times.
 
- - IN-STOCK NOTIFICATION. If a product is out of stock, our customers can request
  that we e-mail them when the product is back in stock. We believe this service
  helps customers avoid extended store-to-store searches for hard-to-find
  products.
 
- - PRODUCT NEWS. Our free monthly e-mail newsletter, THE ETOYS NEWS, delivers
  updates about new products and services and special offers to our customers.
 
    EXCELLENT CUSTOMER SERVICE.  We provide free pre- and post-sales support via
both e-mail and toll-free telephone service during extended business hours. Once
an order is made, customers can view order-tracking information on our Web site
or contact our customer service department to obtain the status of their orders
and, when necessary, resolve order and product questions. Furthermore, the
customer service area of our Web site contains extensive information for
first-time and repeat visitors. These include helpful hints in searching for,
shopping for, ordering and returning our products.
 
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<PAGE>
BUSINESS STRATEGY
 
    Our objective is to be one of the world's leading retailers of children's
products. Key elements of our strategy include:
 
    FOCUS ON ONLINE RETAILING OF CHILDREN'S PRODUCTS.  We intend to become the
primary place for consumers to purchase children's products. Our online store is
exclusively focused on children's products and offers an extensive selection of
toys, video games, software, videos and music. We intend to enhance our product
offerings by expanding into additional children's product categories, which will
enable us to take advantage of our customer base, brand name, merchandising
expertise and distribution capabilities.
 
    BUILD BRAND RECOGNITION.  Through our advertising and promotional
activities, we target purchasers of children's products, with a primary focus on
mothers. We believe that mothers are the principal decision-makers for purchases
of children's products and strongly influence the purchasing decisions of family
and friends. We use offline and online marketing strategies to maximize customer
awareness and enhance our brand recognition:
 
- - OFFLINE ADVERTISING. We use offline advertising to promote both our brand name
  and specific merchandising opportunities. Our traditional advertising efforts
  have included print advertising in FAMILY FUN, FAMILY PC, PARENTING, PARENTS
  and CHILD publications, and radio and television advertising in major markets.
  In October 1998, we initiated television advertising, including a national
  advertising campaign begun in November in which Visa co-promoted eToys in a
  holiday commercial. We plan to increase our use of traditional offline
  advertising in order to continue building our brand recognition.
 
- - ONLINE ADVERTISING. We partner with major online portals and Internet service
  providers, parenting-related Web sites and children-oriented companies.
  Accordingly, we have entered into relationships with AOL, Children's
  Television Workshop and Moms Online. In addition, we advertise on the sites of
  major online portals, including Excite, Infoseek, Microsoft Network, Yahoo!
  and Lycos.
 
- - DIRECT ONLINE MARKETING. As our customer base grows, we continue to collect
  significant data about our customers' buying preferences and habits in an
  effort to increase repeat purchases by existing customers. We intend to
  maximize the value of this information by delivering meaningful information
  and special offers to our customers via e-mail and other means. In addition,
  we use our in-house newsletter, THE ETOYS NEWS, to alert customers to
  important developments and merchandising initiatives.
 
    PURSUE WAYS TO INCREASE OUR NET SALES.  We intend to pursue new
opportunities to increase our net sales by:
 
- - opening new departments on our Web site to expand into new children's product
  categories;
 
- - increasing product selection in our existing departments;
 
- - adding more services to My eToys to further personalize the customer
  experience;
 
- - pursuing international market opportunities; and
 
- - acquiring complementary businesses, products or technologies.
 
    PROMOTE REPEAT PURCHASES.  We are focused on promoting customer loyalty and
building repeat purchase relationships with our customers. To accomplish this
strategy, we intend to effectively use direct marketing techniques targeted at
existing customers, build features unique to each individual customer and
continually strive to enhance our customer service.
 
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<PAGE>
    MAINTAIN OUR TECHNOLOGY FOCUS AND EXPERTISE.  We intend to use our commerce
platform to enhance our service offerings and take advantage of the unique
characteristics of online retailing. To date, we have developed technologies and
implemented systems to support secure and reliable online retailing. Among other
technology objectives, we intend to develop features unique to each individual
customer and to enhance the look-and-feel of our Web site. We also seek to
continuously increase the efficiency of our relationships with product vendors
and manufacturers and our distribution activities.
 
THE ETOYS ONLINE RETAIL STORE
 
    We designed our online retail store to be the primary place for consumers to
purchase children's products. We believe our attractive, easy-to-use, online
store offers consumers a unique and enjoyable shopping experience as compared to
traditional store-based retailers. The look-and-feel of our Web site is playful
and entertaining, and navigation is consistent throughout. A consumer shopping
on our Web site can, in addition to ordering products, browse the different
departments of our store, conduct targeted searches, view recommended products,
visit our Gift Center, participate in promotions and check order status. In
contrast to a traditional retail store, the consumer can shop in the comfort and
convenience of his or her home or office.
 
OUR STORE DEPARTMENTS
 
    We categorize products into different departments, including toys, video
games, software, videos and music. Within each department, products are
organized by brand, such as Mattel and Hasbro, by category, such as games, plush
toys and dolls, and by our recommendations, such as bestsellers and favorites.
The following is a summary of each of these departments:
 
    TOYS.  Since inception, we have focused on becoming the leading online
retailer of quality children's toys. We believe that we offer the largest
selection of toys available on the Internet. Through our toy department, we
offer an extensive selection of toys. We believe that we are the only retailer
of children's products to provide a comprehensive selection of both traditional,
well-known brands, such as Mattel, Hasbro and LEGO, and specialty toy brands,
such as BRIO, PLAYMOBIL and Learning Curve. We select and test many of our toys
before adding them to our online store collection.
 
    VIDEO GAMES.  Through our video game department, we offer an extensive
selection of game titles, including bestsellers and new releases, for the
popular Sony PlayStation, Nintendo 64 and Game Boy platforms. We provide our own
ratings for each video game with respect to content, language and level of
violence. In addition, we sell video game hardware and recommended accessories.
 
    SOFTWARE.  Through our children's software department, we offer a wide
selection of software with an emphasis on educational titles. We organize our
software into easy-to-use and understandable categories. We feature a variety of
well-known classic and currently popular brands including Broderbund, Disney
Interactive, Microsoft's Magic School Bus and Jumpstart.
 
    VIDEOS.  Through our children's video department, we offer videos for
children that are organized into easy-to-shop categories. We feature a variety
of well-known titles from popular television series, including Barney, Blue's
Clues, Dr. Seuss, Magic School Bus, Muppets, Peanuts, Rugrats, Teletubbies and
Winnie the Pooh. We also feature award-winning independent releases.
 
    MUSIC.  Through our children's music department, we offer an extensive
assortment of children's music in both cassette and CD format. Unlike most
retailers, we organize our children's music into different categories by
subject. We feature a variety of popular children's music categories, including
books on tape, Disney, educational, holiday, lullabies and bedtime, rock for
 
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<PAGE>
kids, soundtracks, storytelling and Sesame Street. We also carry music from
artists associated with independent labels. We listen to many of our music
products in order to create helpful product descriptions and recommendations.
 
SHOPPING AT OUR STORE
 
    We believe that the sale of children's products over the Web can offer
attractive benefits to consumers. These include enhanced selection, convenience,
ease-of-use, depth of content and information, and competitive pricing. Key
features of our online store include:
 
    BROWSING.  Our Web site offers visitors a variety of highlighted subject
areas and special features arranged in a simple, easy-to-use format intended to
enhance product search, selection and discovery. By clicking on the permanently
displayed department names, the consumer moves directly to the home page of the
desired department and can quickly view promotions and featured products.
Customers can use a quick keyword search in order to locate a specific product.
They can also execute more sophisticated searches based on pre-selected criteria
depending upon the department. In addition, customers can browse our online
store by hot-linking to specially designed pages dedicated to products from key
national and specialty brands. Customers can also hot-link to pages featuring
key product categories such as construction toys, just-for-girls software and
movie soundtrack music.
 
    GETTING ANSWERS.  One of the unique advantages of an Internet retail store
is the ability to provide product information and editorial content. On our Web
site customers can find detailed product information, including product
descriptions, manufacturers' and merchants' age recommendations, product
packaging, battery requirements, a list of accessories and related products that
are available and product awards. We also provide editorial content for our
customers through regularly updated product recommendations, including TOYBOX
ESSENTIALS, FAVORITES BY AGE, PICKS OF THE MONTH and TWENTY UNDER $20.
Furthermore, on our Web site we highlight award-winning products from prominent
parenting and family publications as well as from organizations solely dedicated
to children's products.
 
    FINDING A GIFT.  In our Gift Center, consumers can obtain gift
recommendations by age and get information on a variety of child-appropriate
gift wrap styles and personalized message cards to accompany the gift. In
addition, we offer a birthday reminder service, in which we notify shoppers of a
child's birthday three weeks in advance via e-mail and proactively offer
age-appropriate recommendations to help our busy shoppers. We also provide a
children's wish list service, in which parents and children can e-mail friends
and family a list of a child's most desired gifts. Furthermore, we sell
electronic gift certificates through our Gift Center.
 
    SELECTING A PRODUCT AND CHECKING OUT.  To purchase products, customers
simply click on the "order now" button to add products to their virtual shopping
cart. Customers can add and subtract products from their shopping cart as they
browse around our store, prior to making a final purchase decision, just as in a
physical store. Because we maintain a fully-integrated inventory system and
stock each item we sell, we are able to notify customers in real-time whether a
selected product is currently in stock. To execute orders, customers click on
the "checkout" button and, depending upon whether the customer has previously
shopped with us, are prompted to supply shipping details online. We also offer
customers a variety of gift wrapping and shipping options during the checkout
process. Prior to finalizing an order by clicking the "submit order" button,
customers are shown their total charges along with the various options chosen at
which point customers still have the ability to change their order or cancel it
entirely.
 
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<PAGE>
    PAYING.  To pay for orders, a customer must use a credit card, which is
authorized during the checkout process, but which is charged when we ship the
customer's items from our distribution facility. Our Web site uses a security
technology that works with the most common Internet browsers and makes it
virtually impossible for unauthorized parties to read information sent by our
customers. Our system automatically confirms receipt of each order via e-mail
within minutes and notifies the customer when we ship the order, which is
typically within one to two business days for in-stock items. We also offer our
customers a money-back return policy.
 
    GETTING HELP.  From every page of our Web site, a customer can click on a
"help" button to go to our customer service area. The customer service area of
our Web site contains extensive information for first-time and repeat visitors.
In this area, we assist customers in searching for, shopping for, ordering and
returning our products as well as provide information on our low price
guarantee, shipping charges and other policies. In addition, we provide
customers with answers to the most frequently asked questions and encourage our
visitors to send us feedback and suggestions via e-mail. Furthermore, customer
service agents are available to answer questions about products and the shopping
process during extended business hours via our toll-free number, which is
displayed in the customer service area of our Web site.
 
MERCHANDISING
 
    We believe that the breadth and depth of our product selection, together
with the flexibility of our online store and our range of helpful and useful
shopping services, enable us to pursue a unique merchandising strategy. We
provide an extensive selection of children's products. These include traditional
mass market toys, specialty toys and a broad selection of related children's
products, including video games, software, videos and music, that would be
economically impractical to stock in a traditional store. We focus exclusively
on children's products and we individually select and test many of the products
in our online store to ensure quality. This level of product evaluation enables
us to deliver valuable additional product information to our shoppers. For
example, we are able to develop detailed and helpful descriptions and our own
recommendations by age for many of the products in our online store.
 
   
    Unlike store-based retail formats, our online store provides us significant
flexibility with regard to the organization and presentation of our product
selection. Our easy-to-use Web site allows customers to browse our product
selection by brand, age, product category and price, as well as by combinations
of these attributes. For example, a customer can easily search for
science-oriented toys designed for eight-year-old children or view all Barbie
dolls and related accessories without consulting store personnel or walking
multiple aisles within one or more traditional stores. Our online store enables
us to dynamically adjust our product mix to respond to changing customer demand.
In addition, our online store gives us flexibility in featuring or promoting
specific toys without having to alter the physical layout of a store. For
example, in connection with the new STAR WARS feature film, EPISODE I: THE
PHANTOM MENACE, we were able to offer over 100 PHANTOM MENACE toys in a total
collection of over 150 PHANTOM MENACE products. These new toys supplemented our
existing assortment of classic STAR WARS merchandise consisting of over 40
classic STAR WARS toys in a total collection of over 80 STAR WARS products.
Thus, with more than 250 new and classic STAR WARS products available, we were
able to provide a one-stop Internet commerce destination designed to meet the
needs of the most enthusiastic STAR WARS fans.
    
 
    To encourage purchases, we feature various promotions on a rotating basis
throughout the store and continually update our online recommendations. We also
actively create and maintain pages that are artistically designed to highlight
the most prominent product brands we sell in our different departments. We
believe this strategy provides us with an excellent opportunity to cross-sell a
brand across our departments and promote impulse purchases by customers.
Finally, our range of helpful and useful shopping services such as our Gift
Center, our recommendations and
 
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<PAGE>
our TWENTY UNDER $20 feature enable us to display and promote our product
selection in a flexible and targeted manner.
 
    We believe that our merchandising strategy provides a unique selling
opportunity for our vendors. We are able to offer all our vendors access to
purchasers of children's products regardless of the size or influence of the
individual vendor.
 
MARKETING AND PROMOTION
 
    Our marketing and promotion strategy is designed to:
 
- - build brand recognition;
 
- - increase consumer traffic to our store;
 
- - add new customers;
 
- - build strong customer loyalty;
 
- - maximize repeat purchases; and
 
- - develop additional ways to increase our net sales.
 
    Through our advertising and promotions, we target adult purchasers of
children's products, with a focus on mothers. We believe that mothers are the
principal decision-makers in purchases of children's products and strongly
influence children's products purchases by family and friends. Our advertising
campaigns are designed to identify with a mother's toy shopping experience. We
use offline and online marketing strategies to maximize customer awareness and
enhance brand recognition. To accomplish this strategy, we have entered into
relationships with AOL, Children's Television Workshop and Moms Online. Our
marketing agreements generally provide for us to be the preferred online toy
retailer on the sites of these providers specified in the agreements. We also
generally have the right to place banner advertisements and integrated links to
our store on specified children-related or other particular pages or through
keyword searches. In addition, we advertise on the sites of major online
portals, including Excite, Infoseek, Microsoft Network, Yahoo! and Lycos.
 
   
    We entered into a marketing agreement with AOL, the leading Internet online
service provider, in October 1997. This agreement established us as a preferred
AOL provider of children's toy products featured on the AOL Network and AOL's
Web site, aol.com. In addition, AOL agreed to promote and advertise eToys on a
non-exclusive basis in online areas controlled by AOL specified in the
agreement. Furthermore, under the agreement, AOL has committed that AOL users
will annually access the online areas promoting eToys a specified number of
times. Over the 26-month term of the agreement, we are obligated to make minimum
payments totaling $3.1 million to AOL, of which $1.1 million remained to be paid
as of March 31, 1999. We have also agreed to offer for sale a substantial
selection of children's products, to feature different children's products each
week, to offer special deals to AOL users through the AOL online area, to
provide children's toy products that are competitive in price and performance
and to manage, operate and support such content and children's toy products. The
agreement with AOL expires on December 31, 1999; however, AOL may terminate the
agreement earlier in the event we materially breach the agreement or in the
event of bankruptcy or insolvency or similar adverse financial events specified
in the agreement. Although there can be no assurance, we do not believe that
there is any material risk that AOL would be able to terminate the agreement
earlier than December 31, 1999, because of insolvency or any of the other
specified adverse financial events.
    
 
    We use traditional offline advertising, including print advertising in
FAMILY FUN, FAMILY PC, PARENTING, PARENTS and CHILD publications, and radio and
television advertising in major markets. In October 1998, we initiated
television advertising, including a national advertising campaign begun in
November in which Visa co-promoted eToys in a holiday commercial.
 
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<PAGE>
    To direct traffic to our Web site, we have created inbound links that
connect directly to our Web site from other sites. Potential customers can
simply click on these links to become connected to our Web site from search
engines and community and affinity sites. In addition, in order to increase
exposure on the Internet and directly generate sales, we have an affiliates
program. Under this program, we pay one of our registered affiliates a referral
fee for any sale generated via their link to our Web site.
 
OPERATIONS
 
    We obtain products from a network of large and small vendors, manufacturers
and distributors. We carry inventory of the products available for sale on our
Web site. We currently conduct our distribution operations in an approximately
60,000 square-foot facility located in Commerce, California. Both the facility
and the operations within it are operated solely by us. We send orders from our
Web site to our distribution facility over a secure connection and an internally
developed warehouse management system optimizes the pick, pack and ship process.
Our warehouse management system provides the Web site with data on inventory
receiving, shipping, inventory quantities and inventory location, which enables
us to display information about the availability of the products on our Web
site. Our warehouse management system also enables us to offer a variety of gift
wrap choices, custom gift cards and custom to/from labels for each individual
gift. In addition, we offer an order tracking service for our customers on our
Web site.
 
    We offer three levels of shipping service: next day delivery, three-day
delivery, and ground delivery. We have developed relationships with both United
Parcel Service and the United States Postal Service to maximize our overall
service level to all 50 states. Priority orders are flagged and expedited
through our distribution processes. These capabilities are required due to the
time-sensitive nature of the gifts that we deliver to our customers.
 
   
    On April 21, 1999, we entered into a warehouse and distribution agreement
with Fingerhut Business Services, Inc. The agreement has an initial term of
three years and can be renewed by us for three additional one-year terms.
Pursuant to this agreement, Fingerhut will provide us warehouse and distribution
services from its approximately 1,000,000 square foot warehouse and distribution
facility located in Utah. The scope and cost of such services are to be mutually
agreed upon by us and Fingerhut on a project by project basis. Fingerhut is not
obligated under this agreement to perform any project requested by us, and we
are not obligated to use any of Fingerhut's warehouse or distribution services.
Prior to using Fingerhut's operations, we will link Fingerhut's warehouse
management system with our Web site and management system so that we will obtain
the same data from the Fingerhut distribution facility as we do from our own
facility. We are currently developing the computer interface that will link our
computer system with Fingerhut's warehouse computer system. We expect to
complete our testing of the compatibility of these systems, including their Year
2000 readiness, by the end of September 1999.
    
 
CUSTOMER SERVICE
 
    We believe that a high level of customer service and support is critical to
retaining and expanding our customer base. Our customer service representatives
are available from 6:00 a.m. to 11:00 p.m. Pacific Time, seven days a week to
provide assistance via e-mail or telephone. We strive to answer all customer
inquiries within 24 hours. Our customer service representatives handle questions
about orders, assist customers in finding desired products and register
customers' credit card information over the telephone. Our customer service
representatives are a valuable source of feedback regarding user satisfaction.
We also use BizRate, an online market research company, to obtain monthly
customer feedback. Our Web site also contains a customer service page that
outlines store policies and provides answers to frequently asked questions.
 
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<PAGE>
OPERATIONS AND TECHNOLOGY
 
    We have implemented a broad array of scaleable site management, search,
customer interaction, distribution services and systems that we use to process
customers' orders and payments. These services and systems use a combination of
our own technologies and commercially available, licensed technologies. The
systems that we use to process customers' orders and payments are integrated
with our accounting and financial systems. We focus our internal development
efforts on creating and enhancing specialized software that is unique to our
business. We use a set of applications for:
 
- - accepting and validating customer orders;
 
- - organizing, placing and managing orders with suppliers;
 
- - receiving product and assigning it to customer orders; and
 
- - managing shipment of products to customers based on various ordering criteria.
 
    Our systems have been designed based on industry standard architectures and
have been designed to reduce downtime in the event of outages or catastrophic
occurrences. Our systems provide 24-hour-a-day, seven-day-a-week availability.
Our system hardware is hosted at a third-party facility in Sunnyvale,
California, which provides redundant communications lines and emergency power
backup. We have implemented load balancing systems and our own redundant servers
to provide for fault tolerance.
 
   
    We incurred product development expenses of $0.4 million in the fiscal year
ended March 31, 1998 and $3.6 million in the fiscal year ended March 31, 1999.
We anticipate that we will continue to devote significant resources to product
development in the future as we add new features and functionality to our Web
site. The market in which we compete is characterized by rapidly changing
technology, evolving industry standards, frequent new service and product
announcements and enhancements and changing customer demands. Accordingly, our
future success will depend on our ability to:
    
 
- - adapt to rapidly changing technologies;
 
- - adapt our services to evolving industry standards;
 
- - continually improve the performance, features and reliability of our service
  in response to competitive service and product offerings and evolving demands
  of the marketplace.
 
    Our failure to adapt to such changes would have a material adverse effect on
our business, results of operations and financial condition. In addition, the
widespread adoption of new Internet, networking or telecommunications
technologies or other technological changes could require substantial
expenditures by us to modify or adapt our services or infrastructure. This could
have a material adverse effect on our business, results of operations and
financial condition.
 
GOVERNMENT REGULATION
 
    We are not currently subject to direct federal, state or local regulation
other than regulations applicable to businesses generally or directly applicable
to electronic commerce. However, the Internet is increasingly popular. As a
result, it is possible that a number of laws and regulations may be adopted with
respect to the Internet. These laws may cover issues such as user privacy,
freedom of expression, pricing, content and quality of products and services,
taxation, advertising, intellectual property rights and information security.
Furthermore, the growth of electronic commerce may prompt calls for more
stringent consumer protection laws. Several states have proposed legislation to
limit the uses of personal user information gathered online or require online
services to establish privacy policies. The Federal Trade Commission has also
initiated action against at least one online service regarding the manner in
which personal information is collected from users and provided to third
parties. We do not currently provide personal information regarding our users to
third parties. However, the adoption of such consumer protection laws could
create uncertainty in Web usage and reduce the demand for our products and
services.
 
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<PAGE>
    We are not certain how our business may be affected by the application of
existing laws governing issues such as property ownership, copyrights,
encryption and other intellectual property issues, taxation, libel, obscenity
and export or import matters. The vast majority of such laws were adopted prior
to the advent of the Internet. As a result, they do not contemplate or address
the unique issues of the Internet and related technologies. Changes in laws
intended to address such issues could create uncertainty in the Internet market
place. Such uncertainty could reduce demand for our services or increase the
cost of doing business as a result of litigation costs or increased service
delivery costs.
 
    In addition, because our services are available over the Internet in
multiple states and foreign countries, other jurisdictions may claim that we are
required to qualify to do business in each such state or foreign country. We are
qualified to do business only in California. Our failure to qualify in a
jurisdiction where we are required to do so could subject us to taxes and
penalties. It could also hamper our ability to enforce contracts in such
jurisdictions. The application of laws or regulations from jurisdictions whose
laws do not currently apply to our business could have a material adverse effect
on our business, results of operations and financial condition.
 
COMPETITION
 
    The online commerce market is new, rapidly evolving and intensely
competitive. We expect competition to intensify in the future. Increased
competition is likely to result in price reductions, reduced gross margins and
loss of market share, any of which could seriously harm our net sales and
results of operations. Current and new competitors can enter our market with
little difficulty and can launch new Web sites at a relatively low cost. In
addition, the children's toy, video game, software, video and music retailing
industries are intensely competitive.
 
    We currently or potentially compete with a variety of other companies,
including:
 
- - traditional store-based toy and children's product retailers such as Toys R
  Us, FAO Schwarz, Zany Brainy and Noodle Kidoodle;
 
- - major discount retailers such as Wal-Mart, Kmart and Target;
 
- - online efforts of these traditional retailers, including the online stores
  operated by Toys R Us, Wal-Mart and FAO Schwarz;
 
- - physical and online stores of entertainment entities that sell and license
  children's products, such as The Walt Disney Company and Warner Bros.;
 
- - catalog retailers of children's products;
 
- - vendors of children's products that currently sell some of their products
  directly online, such as Mattel and Hasbro;
 
- - other online retailers that include children's products as part of their
  product offerings, such as Amazon.com, Barnesandnoble.com, CDnow, Beyond.com
  and Reel.com;
 
- - Internet portals and online service providers that feature shopping services,
  such as AOL, Yahoo!, Excite and Lycos; and
 
- - various smaller online retailers of children's products, such as
  BrainPlay.com, Red Rocket and Toysmart.com.
 
    We believe that the following are principal competitive factors in our
market:
 
- - brand recognition;
 
- - selection;
 
                                       46
<PAGE>
- - convenience;
 
- - price;
 
- - speed and accessibility;
 
- - customer service;
 
- - quality of site content; and
 
- - reliability and speed of order shipment.
 
    Many traditional store-based and online competitors have longer operating
histories, larger customer or user bases, greater brand recognition and
significantly greater financial, marketing and other resources than we do. Many
of these competitors can devote substantially more resources to Web site
development than we can. In addition, larger, well-established and well-financed
entities may join with online competitors or children's toy, video game,
software, video and music publishers or suppliers as the use of the Internet and
other online services increases.
 
    Our competitors may be able to secure products from vendors on more
favorable terms, fulfill customer orders more efficiently and adopt more
aggressive pricing or inventory availability policies than we can. Traditional
store-based retailers also enable customers to see and feel products in a manner
that is not possible over the Internet. Some of our competitors such as Toys R
Us and Wal-Mart have significantly greater experience in selling children's
toys, video games, software, videos and music products.
 
    Our online competitors are particularly able to use the Internet as a
marketing medium to reach significant numbers of potential customers. Finally,
new technologies and the expansion of existing technologies, such as price
comparison programs, may increase competition.
 
LEGAL PROCEEDINGS
 
    From time to time, we may be involved in litigation relating to claims
arising out of our ordinary course of business. We believe that there are no
claims or actions pending or threatened against us, the ultimate disposition of
which would have a materially adverse effect on us.
 
INTELLECTUAL PROPERTY
 
    We rely on various intellectual property laws and contractual restrictions
to protect our proprietary rights in products and services. These include
confidentiality, invention assignment and nondisclosure agreements with our
employees, contractors, suppliers and strategic partners. Despite these
precautions, it may be possible for a third party to copy or otherwise obtain
and use our intellectual property without our authorization. In addition, we
pursue the registration of our trademarks and service marks in the U.S. and
internationally. However, effective intellectual property protection may not be
available in every country in which our services are made available online.
 
    We have licensed various proprietary rights to third parties. We attempt to
ensure that these licensees maintain the quality of our brand. However, these
licensees may nevertheless take actions that materially adversely affect the
value of our proprietary rights or reputation. We also rely on technologies that
we license from third parties. These licenses may not continue to be available
to us on commercially reasonable terms in the future. As a result, we may be
required to obtain substitute technology of lower quality or at greater cost,
which could materially adversely affect our business, results of operations and
financial condition.
 
    To date, we have not been notified that our technologies infringe the
proprietary rights of third parties. However, there can be no assurance that
third parties will not claim infringement by us with respect to our current or
future technologies. We expect that participants in our markets will be
 
                                       47
<PAGE>
increasingly subject to infringement claims as the number of services and
competitors in our industry segment grows. Any such claim, with or without
merit, could be time-consuming, result in costly litigation, cause service
upgrade delays or require us to enter into royalty or licensing agreements. Such
royalty or licensing agreements might not be available on terms acceptable to us
or at all. As a result, any such claim of infringement against us could have a
material adverse effect upon our business, results of operations and financial
condition.
 
EMPLOYEES
 
    As of March 31, 1999, we had 306 full-time employees. None of our employees
are represented by a labor union. We have not experienced any work stoppages and
consider our employee relations to be good.
 
    Our future performance depends in significant part upon the continued
service of our key technical, sales and senior management personnel, none of
whom are bound by an employment agreement requiring service for any defined
period of time. The loss of services of one or more of our key employees could
have a material adverse effect on our business, financial condition and results
of operations. Our future success also depends in part upon our continued
ability to attract, hire, train and retain highly qualified technical, sales and
managerial personnel. Competition of such personnel is intense and there can be
no assurance that we can retain our key personnel in the future.
 
FACILITIES
 
    Our corporate offices are located in Santa Monica, California, where we
lease approximately 60,000 square feet under a lease that expires in July 2003.
In addition, we lease approximately 60,000 square feet in Commerce, California
for our distribution operations under a lease that expires in August 2003.
 
                                       48
<PAGE>
                              RECENT DEVELOPMENTS
 
THE BABYCENTER MERGER
 
   
    On April 18, 1999, we entered into a merger agreement to acquire BabyCenter.
Under the merger agreement, a new subsidiary of ours will merge with BabyCenter
so that BabyCenter becomes our wholly owned subsidiary. The following
description sets forth the material terms of the merger agreement, the merger
and related transactions. The description is qualified in its entirety by the
merger agreement and related agreements, which are included as exhibits to the
registration statement of which this prospectus forms a part.
    
 
   
    We will account for the merger using the purchase method of accounting. The
merger is intended to qualify as a tax-free reorganization under Section 368 of
the Internal Revenue Code. At the closing of the merger, we will issue
16,708,886 shares of our common stock, subject to adjustment, in exchange for
the 7,335,026 outstanding shares of BabyCenter capital stock. We will also
reserve 2,011,114 shares of our common stock, subject to adjustment, for
issuance upon exercise of the 882,858 BabyCenter options that we assume. The
exchange ratio is approximately 2.28 shares of our common stock for each share
of BabyCenter capital stock. The aggregate estimated purchase price is
approximately $205 million. The purchase price is based on $11.00 per share of
our common stock, which was the mid-point of our filing range at the
announcement of the BabyCenter merger. Upon completion of the offering, the
shares of our common stock to be issued and reserved for issuance in connection
with the merger will constitute approximately 14% of our common stock.
    
 
   
    Each BabyCenter option we assume will continue to have, and be subject to,
the same terms and conditions as set forth in the incentive stock plan of
BabyCenter and the respective option agreements governing such option
immediately prior to the merger, except that such option will be exercisable for
shares of our common stock and the number of shares subject to the option and
the exercise price will be adjusted to reflect the exchange ratio in the merger.
As of March 31, 1999, BabyCenter had granted options with a weighted average
exercise price equal to $1.34 per share. The BabyCenter options that we will
assume generally vest at the rate of 1/4th of the total number of shares subject
to the options 12 months after the date of grant, and 1/48th of the total number
of shares each month thereafter.
    
 
   
    Under the merger agreement, BabyCenter made customary representations and
warranties regarding such matters as its corporate good standing, capital
structure, intellectual property ownership, pending litigation, assets and
liabilities, employee relations, material contracts, tax good standing,
compliance with laws and regulations and customers. We also made customary
representations and warranties to BabyCenter regarding such matters as our
corporate good standing, our authority to enter into the merger, the disclosures
set forth in the registration statement of which this prospectus forms a part,
and our compliance with laws and regulations.
    
 
   
    BabyCenter has agreed to indemnify us and each of our officers, directors
and affiliates with respect to breaches of any representations, warranties,
covenants or other agreements made by BabyCenter in the merger agreement. These
indemnification obligations are subject to minimum threshold limitations
specified in the merger agreement. To secure these indemnification obligations,
300,000 of the shares of our common stock to be issued to BabyCenter
stockholders will be held in escrow for a period of six months after the closing
of the merger.
    
 
   
    Upon consummation of the merger, BabyCenter's Chief Executive Officer,
Matthew Glickman, will be appointed to our Board of Directors.
    
 
   
    The BabyCenter merger is subject to a number of closing conditions specified
in the merger agreement, including governmental approval, approval of the merger
by BabyCenter stockholders
    
 
                                       49
<PAGE>
   
and other customary closing conditions. As a result, we cannot be certain that
the BabyCenter merger will be completed.
    
 
   
    BabyCenter has agreed that its stockholders holding at least 95% of the
shares of our common stock to be issued in the merger as well as BabyCenter
optionees holding at least 85% of the shares to be issued upon exercise of
BabyCenter options we assume in the merger will enter into lock-up agreements
similar to those entered into by our directors, officers and securityholders. As
a result, upon the closing of the merger, up to approximately 1,377,152 shares
of our common stock to be issued in exchange for outstanding shares of
BabyCenter capital stock and issuable upon exercise of BabyCenter options we
assume will be immediately eligible for sale in the public market in accordance
with the restrictions of Rule 144 under the Securities Act. The remaining
17,342,848 shares of our common stock to be issued in exchange for outstanding
shares of BabyCenter capital stock and issuable upon exercise of BabyCenter
options we assume in connection with the merger will be eligible for public sale
in the public market beginning 180 days after the date of this prospectus,
subject to the volume and other restrictions of Rule 144. See "Shares Eligible
for Future Sale".
    
 
                                       50
<PAGE>
                                   MANAGEMENT
 
EXECUTIVE OFFICERS AND DIRECTORS
 
    The following table sets forth specific information regarding our executive
officers and directors as of March 31, 1999:
 
<TABLE>
<CAPTION>
NAME                              AGE                           POSITION(S)
- ----------------------------      ---      -----------------------------------------------------
<S>                           <C>          <C>
Edward C. Lenk..............          37   President, Chief Executive Officer and Uncle of the
                                           Board
Steven J. Schoch............          40   Senior Vice President and Chief Financial Officer
John R. Hnanicek............          35   Senior Vice President and Chief Information Officer
Frank C. Han................          35   Senior Vice President of Product Development
Louis V. Zambello III.......          41   Senior Vice President of Operations
Peter C.M. Hart.............          48   Director
Tony A. Hung................          31   Director
Michael Moritz..............          44   Director
Daniel J. Nova..............          37   Director
</TABLE>
 
    EDWARD C. LENK founded eToys and has served as our President, Chief
Executive Officer and a Director since June 1997. In December 1998, he was
appointed Uncle of the Board. Prior to founding eToys, from May 1994 to July
1996 Mr. Lenk was employed as Vice President of Strategic Planning at The Walt
Disney Company, where he was responsible for strategic planning and new business
development of Worldwide Attractions and Resorts. From May 1991 to May 1994, he
was a Director of Strategic Planning at The Walt Disney Company. Mr. Lenk
received a Bachelor of Arts SUMMA CUM LAUDE from Bowdoin College and a Masters
in Business Administration, with distinction, from Harvard Business School.
 
    STEVEN J. SCHOCH has served as our Chief Financial Officer since January
1999. Prior to joining us, from December 1995 to January 1999, Mr. Schoch was
Vice President and Treasurer of Times Mirror Company, a newspaper and magazine
publishing company. He also served as Chief Executive Officer and President of a
wholly owned subsidiary of Times Mirror Company dedicated to the reduction and
containment of costs of the parent company. From March 1991 to October 1995, Mr.
Schoch worked at The Walt Disney Company, most recently as Vice President,
Treasurer--Euro Disney S.C.A. Mr. Schoch serves as a director of VDI Media. Mr.
Schoch received a Bachelor of Science from Tufts University and a Masters in
Business Administration from the Amos Tuck School of Business Administration at
Dartmouth College.
 
    JOHN R. HNANICEK has served as our Chief Information Officer since December
1998. Prior to joining us, from October 1996 to December 1998, he was employed
as Senior Vice President of Information Systems for Hollywood Entertainment,
Inc., a nationwide retail video chain. From January 1996 to October 1996, Mr.
Hnanicek served as Chief Information Officer for Homeplace, Inc., a home
furnishings chain. From 1990 to 1995, he served as Senior Vice President of
Information Systems and Logistics at OfficeMax, Inc., a retail office supply
outlet. Mr. Hnanicek holds a Bachelor of Science in Computer Science and
Accounting from Cleveland State University.
 
    FRANK C. HAN has served as our Senior Vice President of Product Development
since January 1999. From February 1997 to January 1999, Mr. Han was our Chief
Operating Officer and Vice President of Finance. Prior to joining us, Mr. Han
worked at Union Bank of California, serving as Vice President of Interactive
Markets from January 1995 to February 1997 and as Director of Strategic Planning
from 1993 to 1995. Mr. Han received a Bachelor of Science CUM LAUDE from Yale
University and a Masters in Business Administration from the Stanford Graduate
School of Business.
 
                                       51
<PAGE>
    LOUIS V. ZAMBELLO III has served as our Senior Vice President of Operations
since December 1998. Prior to joining us, from 1984 to 1998, he held a variety
of positions at L.L. Bean, Inc., an outdoor retailer. Most recently, Mr.
Zambello served as Senior Vice President of Operations and Creative from June
1998 to December 1998, as Senior Vice President of Operations from December 1993
to June 1998, as Vice President of Merchandise Services and Manufacturing from
December 1991 to August 1993 and in a variety of other positions since 1984. Mr.
Zambello received a Bachelor of Arts MAGNA CUM LAUDE from Cornell University and
a Masters in Business Administration from Harvard Business School.
 
    PETER C.M. HART has served as a Director of eToys since October 1997. Since
January 1999, Mr. Hart has been a Managing Partner of Wildkin LLC, a distributor
of toys. Since November 1997, he has served as a business advisor to EdUsa, a
company that provides language instruction over the Internet. From 1983 to 1997,
he held a variety of positions at Ross Stores, Inc., an apparel retailer, most
recently as a Senior Vice President managing warehousing, distribution and MIS
operations. Previously, Mr. Hart was a Business Systems Analyst at Joseph Magnin
Department Store in San Francisco and at Rediffusion in Buckinghamshire,
England. Mr. Hart is a member of the Audit Committee of the Board of Directors.
 
    TONY A. HUNG has served as a Director of eToys since December 1997. Since
1997, he has been a Vice President of DynaFund Ventures, a venture capital
partnership. Previously, Mr. Hung held a variety of positions at The Walt Disney
Company, serving as Manager of Corporate Strategic Planning from 1996 to 1997,
as Manager of Television and Telecommunications from 1995 to 1996, and as Senior
Analyst in the Corporate Treasury department from 1992 to 1995. Mr. Hung serves
on the boards of directors of a number of private companies. Mr. Hung holds a
Bachelor of Arts from Harvard University and a Masters in Business
Administration from The Anderson School at University of California at Los
Angeles. Mr. Hung is a member of the Audit Committee of the Board of Directors.
 
    MICHAEL MORITZ has served as a Director of eToys since June 1998. He has
been a general partner of Sequoia Capital, a venture capital firm, since 1986.
Sequoia Capital provided the original venture capital financing to companies
such as Cisco Systems Inc., LSI Logic Corporation, Linear Technology
Corporation, Microchip Technology Inc. and International Network Services. Mr.
Moritz serves as a director of Yahoo! Inc. and Flextronics International Ltd.,
as well as several private companies. Mr. Moritz received a Master of Arts
degree from Oxford University and a Masters in Business Administration from the
Wharton School at the University of Pennsylvania. Mr. Moritz is a member of the
Compensation Committee of the Board of Directors.
 
    DANIEL J. NOVA has served as a Director of eToys since June 1998. Since
August 1996, Mr. Nova has served as a general partner of Highland Capital
Partners, a venture capital firm. Previously, he was a general partner of
CMG@Ventures from January 1995 to August 1996 and a Senior Associate at Summit
Partners from June 1991 to January 1995. Mr. Nova is a director of Lycos, Inc.,
an online portal, and several private companies. Mr. Nova received a Bachelor of
Science in Computer Science and Marketing with honors from Boston College and a
Masters in Business Administration from Harvard Business School. Mr. Nova is a
member of the Audit and Compensation Committees of the Board of Directors.
 
    Our Board of Directors currently consists of five members. Each director is
elected for a period of one year at our annual meeting of stockholders and
serves until the next annual meeting or until his successor is duly elected and
qualified.
 
    Our executive officers serve at the discretion of the Board of Directors.
There are no family relationships among any of our directors or executive
officers.
 
                                       52
<PAGE>
   
    If the BabyCenter merger is completed, Matthew N. Glickman will be appointed
to our Board of Directors. Matthew N. Glickman co-founded BabyCenter and has
served as its Chief Executive Officer and its director since October 1996. Prior
to founding BabyCenter, he served as Product Manager for Intuit Inc.'s Quicken
personal finance software product and in other product management roles at
Intuit from July 1993 to October 1996. He previously served as a consultant at
Bain and Company. Mr. Glickman received a Bachelor of Arts, Phi Beta Kappa, from
Amherst College, a Master of Arts in Educational Policy from the Stanford School
of Education, and a Masters in Business Administration from the Stanford
Graduate School of Business.
    
 
BOARD COMMITTEES
 
    Our Board of Directors established the Compensation Committee in December
1998 and the Audit Committee in February 1999. The Compensation Committee
reviews and recommends to the Board of Directors the compensation and benefits
of all our officers and establishes and reviews general policies relating to
compensation and benefits of our employees. The Audit Committee reviews our
internal accounting procedures and consults with and reviews the services
provided by our independent accountants.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
    The members of our Compensation Committee of the Board of Directors are
currently Mr. Moritz and Mr. Nova, neither of whom has ever been an officer or
employee of eToys. Prior to establishing the Compensation Committee in December
1998, the Board of Directors as a whole performed the functions delegated to the
Compensation Committee.
 
DIRECTOR COMPENSATION
 
    Our directors do not currently receive any cash compensation from us for
their service as members of the Board of Directors, although they are reimbursed
for travel and lodging expenses in connection with attendance at Board and
Committee meetings. Under our 1997 Stock Plan, nonemployee directors are
eligible to receive stock option grants and stock purchase rights at the
discretion of the Board of Directors or other administrator of the plan. Under
our 1999 Directors' Stock Option Plan, non-employee directors are eligible to
receive automatic stock option grants upon their initial appointment and at each
of our annual stockholders meetings. See "--Stock Plans". In September 1997 the
Board of Directors granted Mr. Hart an option to purchase 300,000 shares of
common stock at $0.005 per share in connection with his appointment as a member
of the Board of Directors. 1/4th of the shares vested upon June 15, 1998 and
1/48th of the total number of shares vest monthly from and after June 15, 1998.
From January 1998 to June 1998, Mr. Hart provided us consulting services. In
connection with these services, Mr. Hart received aggregate payments of $39,000,
reimbursement of his expenses and an option to purchase 63,000 shares of common
stock at $0.033 per share. This option, which vested at the rate of 1/6th per
month commencing upon February 1, 1998, is fully vested.
 
EXECUTIVE COMPENSATION
 
    The following table sets forth the compensation received for services
rendered to eToys during the fiscal years ended March 31, 1998 and March 31,
1999 by our Chief Executive Officer and our four other executive officers who
earned more than $100,000 during the fiscal year ended March 31, 1999.
 
                                       53
<PAGE>
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                             LONG-TERM
                                                                                            COMPENSATION
                                                                                               AWARDS
                                                       ANNUAL COMPENSATION                 --------------
                                        -------------------------------------------------    SECURITIES
NAME AND PRINCIPAL                                                     OTHER ANNUAL          UNDERLYING           ALL OTHER
  POSITION                 FISCAL YEAR   SALARY($)    BONUS($)        COMPENSATION($)        OPTIONS(#)        COMPENSATION($)
- -------------------------  -----------  -----------  -----------  -----------------------  --------------  -----------------------
<S>                        <C>          <C>          <C>          <C>                      <C>             <C>
Edward C. Lenk ..........        1998      105,000       --                 --                3,000,000              --
  President and Chief            1997       80,000       --                 --                   --                  --
  Executive Officer
Louis V. Zambello                1998       50,000       28,750             --                  825,000              --
  III(1) ................
  Senior Vice President
  of Operations
John R. Hnanicek(2) .....        1998       37,500       15,000             --                  600,000              --
  Senior Vice President
  and Chief Information
  Officer
Steven J. Schoch(3) .....        1998       20,833        4,167             --                  750,000              --
  Senior Vice President
  and Chief Financial
  Officer
Frank C. Han ............        1998       93,750       10,000             --                  825,750              --
  Senior Vice President          1997       69,167       --                 --                   --                  --
  of Product Development
</TABLE>
 
- ------------------------------
 
(1) Louis V. Zambello III became Senior Vice President of Operations in December
    1998. On an annual basis, Mr. Zambello's salary would have been $200,000.
    Mr. Zambello is entitled to a bonus of $115,000 which vests monthly over the
    first year of his employment; the amount in the table reflects the portion
    of his bonus that vested in fiscal 1998.
 
(2) John R. Hnanicek became Senior Vice President and Chief Information Officer
    in December 1998. On an annual basis, Mr. Hnanicek's salary would have been
    $150,000. Mr. Hnanicek was paid a bonus of $60,000 which vests monthly over
    the first year of his employment; the amount in the table reflects the
    portion of his bonus that vested in fiscal 1998.
 
(3) Steven J. Schoch became Senior Vice President and Chief Financial Officer in
    January 1999. On an annual basis, Mr. Schoch's salary would have been
    $125,000. Mr. Schoch is entitled to a bonus of $25,000 which vests monthly
    over the first year of his employment; the amount in the table reflects the
    portion of his bonus that vested in fiscal 1998.
 
    We did not pay to our Chief Executive Officer or any named executive officer
any compensation intended to serve as incentive for performance to occur over a
period longer than one year pursuant to a long-term incentive plan in the fiscal
year ended March 31, 1998. We do not have any defined benefit or actuarial plan
with respect to our Chief Executive Officer or any named executive officer under
which benefits are determined primarily by final compensation and years of
service.
 
                                       54
<PAGE>
OPTION GRANTS
 
    The following table provides summary information regarding stock options
granted to our Chief Executive Officer and our four other highest compensated
executive officers during the fiscal year ended March 31, 1999.
 
                       OPTION GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                             INDIVIDUAL GRANTS
                          --------------------------------------------------------  POTENTIAL REALIZABLE VALUE AT
                           NUMBER OF    PERCENT OF                                  ASSUMED ANNUAL RATES OF STOCK
                          SECURITIES   TOTAL OPTIONS                                PRICE APPRECIATION FOR OPTION
                          UNDERLYING    GRANTED IN                                             TERM(3)
                            OPTIONS     FISCAL 1998   EXERCISE PRICE   EXPIRATION   ------------------------------
NAME                      GRANTED(#)      (%)(1)       ($/SHARE)(2)       DATE            5%             10%
- ------------------------  -----------  -------------  ---------------  -----------  --------------  --------------
<S>                       <C>          <C>            <C>              <C>          <C>             <C>
Edward C. Lenk..........   3,000,000(4)       21.25%     $   0.143       10/21/08   $   43,279,730  $   68,915,737
Louis V. Zambello III...     825,000(5)        5.84          1.667       12/31/08        9,854,812      15,692,141
John R. Hnanicek........     600,000(5)        4.25          1.667       12/31/08        7,167,136      11,412,466
Steven J. Schoch........     750,000(6)        5.31          3.333        1/31/09        6,922,802      11,023,405
Frank C. Han............     825,000(4)        5.84          0.143       10/21/08       11,901,925      18,951,827
                                 750(7)        0.01          2.833        1/31/09            7,533          11,996
</TABLE>
 
- ------------------------------
 
   
(1) We granted options for an aggregate of 14,116,650 shares to our employees
    and consultants under the 1997 Stock Plan and the 1999 Stock Plan during the
    fiscal year ended March 31, 1999. See "Stock Plans".
    
 
(2) Options were granted at an exercise price equal to the fair market value of
    the common stock, as determined by the Board of Directors on the date of
    grant.
 
(3) The potential realizable value is calculated assuming the exercise price on
    the date of grant appreciates at the indicated rate for the entire term of
    the option and that the option is exercised at the exercise price and sold
    on the last day of its term at the appreciated price. All options listed
    have a term of 10 years. Stock price appreciation of 5% and 10% is assumed
    pursuant to the rules of the Securities and Exchange Commission. There can
    be no assurance that the actual stock price will appreciate over the 10-year
    option term at the assumed 5% and 10% levels or at any other defined level.
    Unless the market price of the common stock appreciates over the option
    term, no value will be realized from the option grants made to the named
    executive officers.
 
(4) The options become exercisable at the rate of 1/4th of the total number of
    shares on October 21, 1999 and 1/48th of the total number of shares monthly
    from and after October 21, 1999.
 
(5) The options are immediately exercisable. However, if exercised, the
    underlying shares are subject to a right of repurchase at cost in our favor
    which lapses at the rate of 1/4th of the total number of shares on December
    31, 1999 and 1/48th of the total number of shares monthly from and after
    December 31, 1999.
 
(6) The option is immediately exercisable. However, if exercised, the underlying
    shares are subject to a right of repurchase at cost in our favor which
    lapses at the rate of 1/4th of the total number of shares on January 31,
    2000 and 1/48th of the total number of shares monthly from and after January
    31, 2000.
 
(7) The option is immediately exercisable.
 
                                       55
<PAGE>
OPTION EXERCISES AND HOLDINGS
 
    The following table provides summary information concerning the shares of
common stock represented by outstanding stock options held by our Chief
Executive Officer and our four other highest compensated executive officers as
of March 31, 1999.
 
                         FISCAL YEAR-END OPTION VALUES
 
<TABLE>
<CAPTION>
                                                           NUMBER OF SECURITIES
                                                                                     VALUE OF UNEXERCISED IN-THE-
                                                          UNDERLYING UNEXERCISED      MONEY OPTIONS AT MARCH 31,
                                                       OPTIONS AT MARCH 31, 1999(1)           1999(1)(2)
                                                       ----------------------------  ----------------------------
NAME                                                   EXERCISABLE   UNEXERCISABLE   EXERCISABLE   UNEXERCISABLE
- -----------------------------------------------------  ------------  --------------  ------------  --------------
<S>                                                    <C>           <C>             <C>           <C>
Edward C. Lenk(3)....................................           --      3,000,000             --    $ 26,570,000
Louis V. Zambello III(4).............................      825,000             --     $6,050,000              --
John R. Hnanicek(4)..................................      600,000             --      4,400,000              --
Steven J. Schoch(5)..................................      750,000             --      4,250,000              --
Frank C. Han(6)......................................          750        825,000          4,625       7,306,750
</TABLE>
 
- ------------------------------
 
(1) No options were exercised as of the completion of the fiscal year ended
    March 31, 1999.
 
(2) Based on the estimated fair market value of $9.00 for our common stock on
    March 31, 1999.
 
(3) The option becomes exercisable at the rate of 1/4th of the total number of
    shares on October 21, 1999 and 1/48th of the total number of shares monthly
    from and after October 21, 1999.
 
(4) The options are immediately exercisable. However, if exercised, the
    underlying shares are subject to a right of repurchase at cost in our favor
    which lapses at the rate of 1/4th of the total number of shares on December
    31, 1999 and 1/48th of the total number of shares monthly from and after
    December 31, 1999.
 
(5) The option is immediately exercisable. However, if exercised, the underlying
    shares are subject to a right of repurchase at cost in our favor which
    lapses at the rate of 1/4th of the total number of shares on January 31,
    2000 and 1/48th of the total number of shares monthly from and after January
    31, 2000.
 
(6) Mr. Han holds an immediately exercisable option to purchase 750 shares. Mr.
    Han holds a second option to purchase 825,000 shares which becomes
    exercisable at the rate of 1/4th of the total number of shares on October
    21, 1999 and 1/48th of the total number of shares monthly from and after
    October 21, 1999.
 
STOCK PLANS
 
   
    1999 STOCK PLAN. The Board of Directors adopted our 1999 Stock Plan in
February 1999 and our stockholders approved it in March 1999. We have reserved a
total of 24,800,000 shares of common stock for issuance under the 1999 Stock
Plan, plus an automatic annual increase on the first day of our fiscal years
beginning in 2000, 2001, 2002, 2003 and 2004 equal to the lesser of 5,200,000
shares, 3.0% of our outstanding common stock on the last day of the immediately
preceding fiscal year or such lesser number of shares as the Board of Directors
determines. As of March 31, 1999, options to purchase 1,536,300 shares of common
stock with a weighted average exercise price equal to $8.900 have been granted,
none of which have been exercised.
    
 
    The 1999 Stock Plan provides for the granting to employees, including
officers and directors, of incentive stock options within the meaning of Section
422 of the Internal Revenue Code of 1986, as amended, and for the granting to
employees, consultants and nonemployee directors, of stock purchase rights and
nonstatutory stock options. If an optionee would have the right in any calendar
year to exercise for the first time incentive stock options for shares having an
aggregate fair market value (under all of our plans and determined for each
share as of the date the option to purchase the shares was granted) in excess of
$100,000, any such excess options shall be treated as nonstatutory stock
options. Unless terminated earlier, the 1999 Stock Plan will terminate in
February 2009.
 
    The 1999 Stock Plan may be administered by the Board of Directors or a
committee of the Board, each known as the "administrator". The Board of
Directors currently administers the 1999 Stock Plan. The administrator
determines the terms of options and stock purchase rights granted under the 1999
Stock Plan, including the number of shares subject to an option or stock
purchase right, the exercise or purchase price, and the term and exercisability
of options. The administrator
 
                                       56
<PAGE>
may grant an individual employee options or stock purchase rights under the 1999
Stock Plan during any one fiscal year to purchase a maximum of 9,000,000 shares.
The exercise price of all incentive stock options granted under the 1999 Stock
Plan generally must be at least equal to the fair market value of our common
stock on the date of grant. The administrator has the authority to grant
nonstatutory stock options and stock purchase rights at prices below fair market
value, although the exercise price of such awards granted to our Chief Executive
Officer or our four other most highly compensated officers will generally equal
at least 100% of the fair market value of the common stock on the date of grant.
Payment of the purchase price of options and stock purchase rights may be made
in cash or other consideration as determined by the administrator.
 
    Generally, options granted under the plan have a term of ten years and are
nontransferable. The administrator may grant nonstatutory stock options with
limited transferability rights in circumstances specified in the 1999 Stock
Plan. The administrator determines the vesting terms of options and stock issued
pursuant to stock purchase rights. We expect that options and stock purchase
rights granted under the 1999 Stock Plan generally will vest at the rate of
1/4th of the total number of shares subject to the options or stock purchase
rights 12 months after the date of grant, and 1/48th of the total number of
shares each month thereafter.
 
    In the event that we are acquired by another company, we expect that awards
outstanding under the 1999 Stock Plan will be assumed or equivalent awards
substituted by our acquiror. If an acquiror did not agree to assume or
substitute awards, the vesting of outstanding options and stock issued pursuant
to stock purchase rights will accelerate in full prior to consummation of the
transaction. If we are acquired pursuant to a transaction in which outstanding
awards are assumed or substituted by our acquiror and a participant holding an
assumed or substituted award is involuntarily terminated within 24 months
following the acquisition, the vesting of any award held by such person would
accelerate in full immediately prior to the date of his or her termination.
 
    The Board has the authority to amend or terminate the 1999 Stock Plan as
long as such action does not materially and adversely affect any outstanding
option and provided that stockholder approval for any amendments to the 1999
Stock Plan shall be obtained to the extent required by applicable law.
 
   
    1997 STOCK PLAN.  The Board of Directors adopted and our stockholders
approved our 1997 Stock Plan in March 1997. We have reserved a total of
17,400,000 shares of common stock for issuance under the 1997 Stock Plan. As of
March 31, 1999, options to purchase 1,886,136 shares of common stock with a
weighted average exercise price of $0.035 had been exercised and options to
purchase a total of 13,391,376 shares at a weighted average exercise price of
$0.757 per share were outstanding. As of March 31, 1999, 2,122,488 shares
remained available for future issuance under the 1997 Stock Plan. However, the
Board has determined that all future grants to employees and consultants will
take place under our 1999 Stock Plan and therefore any shares remaining
available for issuance under the 1997 Stock Plan as of the date of this offering
will be returned to our authorized but unissued capital stock and will not be
available for future grant. Shares returning to the 1997 Stock Plan upon
cancellation of outstanding options may be made subject to future grant after
the date of this offering. Unless terminated earlier, the 1997 Stock Plan will
terminate in March 2007.
    
 
    The terms of options and stock purchase rights issued under the 1997 Stock
Plan are generally the same as those which may be issued under the 1999 Stock
Plan, except with respect to the following features. The 1997 Stock Plan does
not impose an annual limitation on the number of shares subject to options or
stock purchase rights which may be issued to any individual employee.
Nonstatutory stock options or stock purchase rights granted under the 1997 Stock
Plan are nontransferable in all cases and must generally be granted with an
exercise price or purchase price equal to at least 85% of the fair market value
of the common stock on the date of grant.
 
    In the event that we are acquired by another company, we expect that awards
outstanding under the 1997 Stock Plan will be assumed or equivalent awards
substituted by our acquiror. If an
 
                                       57
<PAGE>
acquiror did not agree to assume or substitute awards, the vesting of
outstanding options and stock issued pursuant to stock purchase rights will
accelerate in full prior to consummation of the transaction. If we are acquired
pursuant to a transaction in which outstanding awards are assumed or substituted
by our acquiror and a participant holding an assumed or substituted award is
involuntarily terminated within 24 months following the acquisition, the vesting
of any award held by such person would accelerate in full immediately prior to
the date of his or her termination.
 
   
    BABYCENTER, INC. 1997 STOCK PLAN.  In connection with the BabyCenter merger,
we will assume the outstanding options issued under the BabyCenter, Inc. 1997
Stock Plan. We expect that options outstanding under the BabyCenter plan will,
upon closing of the merger, become options to purchase an aggregate of 2,011,114
shares of our common stock, subject to adjustment. The terms of the BabyCenter
options are similar to the terms of options issuable under our 1999 Stock Plan,
except that if we were acquired, such options would terminate if not assumed, or
equivalent options substituted, by our acquiror.
    
 
    1999 DIRECTORS' STOCK OPTION PLAN.  The Board of Directors adopted our 1999
Directors' Stock Option Plan in February 1999 and our stockholders approved it
in March 1999. We have reserved a total of 600,000 shares of common stock for
issuance under the 1999 Directors' Stock Option Plan. The 1999 Directors' Stock
Option Plan becomes effective upon the effective date of this offering and,
unless terminated earlier, it terminates in February 2009. As of the date of
this offering, no options to purchase shares of common stock have been issued
under the 1999 Directors' Stock Option Plan. The 1999 Directors' Stock Option
Plan is designed to work automatically without administration; however, to the
extent administration is necessary, it will be performed by the Board of
Directors. To the extent that conflicts of interest arise, we expect they will
be addressed by abstention of any interested director from both deliberations
and voting regarding matters in which such director has a personal interest.
 
   
    The 1999 Directors' Stock Option Plan provides that each person who becomes
a nonemployee director after the date of this offering will be granted a
nonstatutory stock option to purchase 60,000 shares of common stock on the date
on which the optionee first becomes a nonemployee director. In addition, on the
date of each annual meeting of stockholders, each nonemployee director will
automatically be granted an additional option to purchase 15,000 shares of
common stock if, on such date, he or she has served on our Board of Directors
for at least six months. All options granted under the 1999 Directors' Stock
Option Plan shall have an exercise price equal to 100% of the fair market value
of the common stock as of the date of grant and will be vested and exercisable
in full immediately upon grant. Options granted under the 1999 Directors' Stock
Option Plan are nontransferable.
    
 
    A nonemployee director who ceases to serve as a director for any reason
other than death or disability has 90 days after the date he or she ceases to be
a director to exercise options granted under the 1999 Directors' Stock Option
Plan. To the extent that he or she does not exercise an option within such 90
day period, the option will terminate. If a director's service on our Board of
Directors terminates as a result of his or her death or disability, the director
or the director's estate will have the right to exercise an option for 12 months
following such termination date. Options granted under the 1999 Directors' Stock
Option Plan have a term of ten years.
 
    In the event that we are acquired by another company, we expect that awards
outstanding under the 1999 Directors' Stock Option Plan will be assumed or
equivalent awards substituted by our acquiror. If an acquiror did not agree to
assume or substitute awards, all outstanding awards under the 1999 Directors'
Stock Option Plan would terminate to the extent not previously exercised upon
consummation of the acquisition. The Board of Directors may amend or terminate
the 1999 Directors' Stock Option Plan at any time as long as such action does
not adversely affect any outstanding option and stockholder approval for any
amendments is obtained to the extent required by applicable law.
 
                                       58
<PAGE>
   
    1999 EMPLOYEE STOCK PURCHASE PLAN.  The Board of Directors adopted our 1999
Employee Stock Purchase Plan in February 1999 and our stockholders approved it
in March 1999. We have reserved a total of 1,000,000 shares of common stock for
issuance under the 1999 Employee Stock Purchase Plan, plus an automatic annual
increase on the first day of each of our fiscal years beginning in 2000, 2001,
2002, 2003 and 2004 equal to the lesser of 620,000 shares, 0.5% of our
outstanding common stock on the last day of the immediately preceding fiscal
year, or such lesser number of shares as the Board of Directors shall determine.
The 1999 Employee Stock Purchase Plan becomes effective upon the date of this
offering and, unless terminated earlier by the Board of Directors, it will
terminate in February 2019.
    
 
   
    The 1999 Employee Stock Purchase Plan is intended to qualify under Section
423 of the Internal Revenue Code. This plan consists of a series of overlapping
offering periods of 24 months' duration. The initial offering period is expected
to commence on the date of this offering and end on April 30, 2001 and the
initial purchase period is expected to begin on the date of this offering and
end on October 31, 1999. A new 24-month offering period will begin upon the
closing of the BabyCenter merger, and additional offering periods will begin on
May 1 and November 1 of each year during the term of the plan. The Board of
Directors has the authority under the plan to set new offering or purchase
periods.
    
 
    The Board of Directors or a committee appointed by the Board of Directors
will administer the 1999 Employee Stock Purchase Plan. The 1999 Employee Stock
Purchase Plan permits eligible employees to purchase common stock through
payroll deductions, which may not exceed 15% of an employee's compensation. The
purchase price is equal to the lower of 85% of the fair market value of the
common stock at the beginning of each offering period or at the end of each
purchase period. In circumstances specified in the 1999 Employee Stock Purchase
Plan, the purchase price may be adjusted during an offering period to avoid our
incurring adverse accounting charges. Our employees, including officers and
employee directors, are eligible to participate in the 1999 Employee Stock
Purchase Plan if they are employed by us for at least 20 hours per week and more
than five months per year. Employees may end their participation in the 1999
Employee Stock Purchase Plan at any time, and participation ends automatically
on termination of employment. If the fair market value of the common stock on a
purchase date is less than the fair market value at the beginning of the
offering period, each participant in the 1999 Employee Stock Purchase Plan shall
automatically be withdrawn from the offering period as of the end of the
purchase date and re-enrolled in the new 24-month offering period beginning on
the first business day following the purchase date.
 
   
    The 1999 Employee Stock Purchase Plan limits the number of stock purchase
rights that can be granted to any single employee. An employee cannot be granted
rights to purchase stock under this plan if his or her rights accrue at a rate
which exceeds $25,000 worth of stock in any calendar year. In addition, no
employee may purchase more than 9,000 shares of common stock during any one
purchase period (equivalent to a maximum of 36,000 shares over a 24-month
offering period).
    
 
   
    In the event that we are acquired by another company, the 1999 Employee
Stock Purchase Plan provides that each right to purchase stock will be assumed
or equivalent rights substituted by our acquiror. If an acquiror did not agree
to assume or substitute stock purchase rights, the offering period then in
progress would be shortened and a new exercise date occurring prior to
consummation of the acquisition would be set. The Board of Directors has the
power to amend or terminate the 1999 Employee Stock Purchase Plan and to change
or terminate offering periods as long as such action does not adversely affect
any outstanding rights to purchase stock thereunder. However, the Board of
Directors may amend or terminate the 1999 Employee Stock Purchase Plan or an
offering period even if it would adversely affect outstanding options in order
to avoid our incurring adverse accounting charges.
    
 
                                       59
<PAGE>
LIMITATION OF LIABILITY AND INDEMNIFICATION MATTERS
 
    Our Certificate of Incorporation limits the liability of directors to the
maximum extent permitted by Delaware law. Delaware law provides that directors
of a corporation will not be personally liable for monetary damages for breach
of their fiduciary duties as directors, except liability for:
 
- - any breach of their duty of loyalty to the corporation or its stockholders;
 
- - acts or omissions not in good faith or which involve intentional misconduct or
  a knowing violation of law;
 
- - unlawful payments of dividends or unlawful stock repurchases or redemptions;
  or
 
- - any transaction from which the director derived an improper personal benefit.
 
Such limitation of liability does not apply to liabilities arising under the
federal securities laws and does not affect the availability of equitable
remedies such as injunctive relief or rescission.
 
    Our Certificate of Incorporation and Bylaws provide that we shall indemnify
our directors and executive officers and may indemnify our other officers and
employees and other agents to the fullest extent permitted by law. We believe
that indemnification under our Bylaws covers at least negligence and gross
negligence on the part of indemnified parties. Our Bylaws also permit us to
secure insurance on behalf of any officer, director, employee or other agent for
any liability arising out of his or her actions in such capacity, regardless of
whether the Bylaws would permit indemnification.
 
    We have entered into agreements to indemnify our directors and executive
officers in addition to indemnification provided for in our Bylaws. These
agreements, among other things, provide for indemnification of our directors and
executive officers for expenses specified in the agreements, including
attorneys' fees, judgments, fines and settlement amounts incurred by any such
person in any action or proceeding arising out of such person's services as a
director or executive officer of eToys, any subsidiary of eToys or any other
entity to which the person provides services at our request. We believe that
these provisions and agreements are necessary to attract and retain qualified
persons as directors and executive officers.
 
    At present, we are not aware of any pending or threatened litigation or
proceeding involving a director, officer, employee or agent in which
indemnification would be required or permitted. We are not aware of any
threatened litigation or proceeding that might result in a claim for such
indemnification.
 
                                       60
<PAGE>
                              CERTAIN TRANSACTIONS
 
    In June 1997, we sold 7,500,000 shares of common stock to Edward C. Lenk at
$0.005 per share in exchange for $18,750 in cash and a promissory note in the
principal amount of $18,750. The note is full recourse and secured by 3,750,000
of Mr. Lenk's shares. 3,750,000 of Mr. Lenk's shares are subject to a repurchase
option in our favor. In the event of the termination of his employment, our
repurchase option enables us to repurchase a specific number of Mr. Lenk's
shares at $0.005 per share. Our repurchase option lapses over four years
according to the following schedule: 1/4th of such shares were released from our
repurchase option on December 1, 1997, and 1/48th of such total are released
from our repurchase option monthly from and after December 1, 1997 until
December 1, 2000. In addition, all shares are immediately released from our
repurchase option upon a change of control. This offering will not constitute
such a change of control.
 
    In October 1998, we issued Mr. Lenk an option to purchase 3,000,000 shares
of common stock at $0.143 per share. The option vests over four years according
to the following schedule: 1/4th of the shares vest on October 21, 1999 and
1/48th of the total number of shares vest monthly from and after October 21,
1999 until October 21, 2002. This option expires on October 21, 2008.
 
    In June 1997, we sold 2,500,002 shares of common stock to Frank C. Han at
$0.005 per share in exchange for $6,250 in cash and a promissory note in the
principal amount of $6,250. The note is full recourse and secured by 1,250,001
of Mr. Han's shares. 1,250,001 of Mr. Han's shares are subject to a repurchase
option in our favor. In the event of the termination of his employment, our
repurchase option enables us to repurchase a specific number of Mr. Han's shares
at $0.005 per share. Our repurchase option lapses over four years according to
the following schedule: 1/4th of such shares were released from our repurchase
option on February 1, 1998, and 1/48th of such total are released from our
repurchase option monthly from and after February 1, 1998 until February 1,
2001. In addition, all shares are immediately released from our repurchase
option upon a change of control. This offering will not constitute such a change
of control.
 
    In October 1998, we issued Mr. Han an option to purchase 825,000 shares of
common stock at $0.143 per share. The option vests over four years according to
the following schedule: 1/4th of the shares vest on October 21, 1999 and 1/48th
of the total number of shares vest monthly from and after October 21, 1999 until
October 21, 2002. This option expires on October 21, 2008. In January 1999, we
issued Mr. Han a fully vested option to purchase 750 shares of common stock at
$2.833 per share. This option expires on January 31, 2009.
 
    In September 1997 we issued Peter C.M. Hart a stock option to purchase
300,000 shares of common stock at $0.005 per share. The option vests over four
years according to the following schedule: 1/4th of the shares subject to the
option vested on June 15, 1998 and 1/48th of the total have vested monthly from
and after June 15, 1998 until June 15, 2001. This option expires on September
29, 2007. In September 1997, we sold Mr. Hart a promissory note in the amount of
$20,000 and a warrant to purchase 48,387 shares of preferred stock at $0.207 per
share. The note converted into 98,817 shares of preferred stock in December 1997
and Mr. Hart exercised the warrant in full in March 1999. Mr. Hart was appointed
a Director in October 1997. In December 1997, we sold Mr. Hart 98,817 shares of
preferred stock at $0.207 per share. From January 1998 to June 1998, Mr. Hart
provided us part-time consulting services. In connection with these services, in
February 1998 we issued Mr. Hart a stock option to purchase 63,000 shares of
common stock at $0.033 per share. This option vested over six months according
to the following schedule: 1/6th of the shares subject to this option vested
monthly from and after February 1, 1998 until July 1, 1998. This option expires
on February 5, 2008.
 
    In December 1998, we entered into an Offer Letter with John R. Hnanicek, our
Chief Information Officer. The agreement entitles Mr. Hnanicek to a salary of
$150,000 per year and a
 
                                       61
<PAGE>
signing bonus of $60,000 which vests monthly over the first year of his
employment. In December 1998, we granted Mr. Hnanicek an option to purchase
600,000 shares of common stock at $1.667 per share. The option is immediately
exercisable and, if exercised, the underlying shares are subject to a right of
repurchase in our favor. In the event of the termination of Mr. Hnanicek's
employment, our repurchase option enables us to repurchase a specific number of
his shares at $1.667 per share. Our repurchase option lapses over four years
according to the following schedule: 1/4th of the shares will be released from
our repurchase option on December 31, 1999 and 1/48th of the total number of
shares will be released from our repurchase option monthly from and after
December 31, 1999 until December 31, 2002. If Mr. Hnanicek is terminated without
cause during the first six months of his employment, an additional 1/8th of such
shares shall be released from our repurchase option. If Mr. Hnanicek is
terminated without cause during his first six to 12 months of employment, an
additional 1/48th of such shares shall be released from our repurchase option
per each month of completed employment. This option expires on December 31,
2008.
 
    In December 1998, we entered into an Offer Letter with Louis V. Zambello
III, our Senior Vice President of Operations. The agreement entitles Mr.
Zambello to a salary of $200,000 per year, a signing bonus of $115,000 which
vests monthly over the first year of his employment and severance benefits equal
to $100,000 if he is terminated without cause during the first 12 months of his
employment with us. In December 1998, we granted Mr. Zambello an option to
purchase 825,000 shares of common stock at $1.667 per share. The option is
immediately exercisable and, if exercised, the underlying shares are subject to
a right of repurchase in our favor. In the event of the termination of Mr.
Zambello's employment, our repurchase option enables us to repurchase a specific
number of his shares at $1.667 per share. Our repurchase option lapses over four
years according to the following schedule: 1/4th of the shares will be released
from our repurchase option on December 31, 1999 and 1/48th of the total number
of shares will be released from our repurchase option monthly from and after
December 31, 1999 until December 31, 2002. If Mr. Zambello is terminated without
cause during the first six months of his employment, an additional 1/8th of such
shares shall be released from our repurchase option. If Mr. Zambello is
terminated without cause during his first six to 12 months of employment, an
additional 1/48th of such shares shall be released from our repurchase option
for each month of completed employment. Furthermore, if we experience a change
of control within two years following his commencement of employment, a total of
412,500 of such shares shall immediately be released from our repurchase option.
This offering will not constitute such a change of control. This option expires
on December 31, 2008.
 
    In January 1999, we entered into an Offer Letter with Steven J. Schoch, our
Chief Financial Officer. The agreement entitles Mr. Schoch to a salary of
$125,000 per year, a signing bonus of $25,000 which vests monthly over the first
year of his employment and severance benefits equal to $93,750 if he is
terminated without cause during the first 12 months of his employment with us.
In January 1999, we granted Mr. Schoch an option to purchase 750,000 shares of
common stock at $3.333 per share. The option is immediately exercisable and, if
exercised, the underlying shares are subject to a right of repurchase in our
favor. In the event of the termination of Mr. Schoch's employment, our
repurchase option enables us to repurchase a specific number of his shares at
$3.333 per share. Our repurchase option lapses over four years according to the
following schedule: 1/4th of the shares will be released from our repurchase
option on January 31, 2000 and 1/48th of the total number of shares will be
released from our repurchase option monthly from and after January 31, 2000
until January 31, 2003. If Mr. Schoch is terminated without cause during the
first six months of his employment, an additional 1/8th of such shares shall be
released from our repurchase option. If Mr. Schoch is terminated without cause
during his first six to 12 months of employment, an additional 1/48th of such
shares will be released from our repurchase option for each month of completed
employment. Furthermore, if we experience a change of control within 18 months
following his commencement of employment, a total of 281,250 of such shares
shall
 
                                       62
<PAGE>
immediately be released from our repurchase option. This offering will not
constitute such a change of control. This option expires on January 31, 2009.
 
    In June 1997, we sold 19,400,001 shares of common stock at $0.005 per share
and issued a note in the principal amount of $100,000 to idealab!. Pursuant to a
Letter Agreement dated November 5, 1997, idealab! returned shares of common
stock to us in the form of a capital contribution such that idealab!'s ownership
was reduced to 18,320,001 shares of common stock. Pursuant to a second Letter
Agreement dated November 5, 1997, idealab! forgave our indebtedness in the
amount of $100,000 as a capital contribution.
 
    We have entered into indemnification agreements with our officers and
directors which may require us, among other things, to indemnify our officers
and directors against liabilities that may arise by reason of their status or
service as officers or directors, other than liabilities arising from willful
misconduct of a culpable nature, and to advance their expenses incurred as a
result of any proceeding against them as to which they could be indemnified. See
"Management--Limitation of Liability and Indemnification Matters".
 
    The following table summarizes the shares of common stock and preferred
stock purchased by our directors and 5% stockholders and persons and entities
associated with them in private placement transactions. Each share of preferred
stock automatically converts into one share of common stock upon the closing of
this offering. The shares of common stock were sold at $0.005 per share, the
shares of Series A preferred stock were sold at $0.207 per share, the shares of
Series B preferred stock were sold at $0.701 per share and the shares of Series
C preferred stock were sold at $10.00 per share. See "Principal Stockholders".
 
   
<TABLE>
<CAPTION>
                                                               COMMON       SERIES A      SERIES B      SERIES C
            ENTITIES AFFILIATED WITH DIRECTORS                  STOCK       PREFERRED     PREFERRED     PREFERRED
- ----------------------------------------------------------  -------------  -----------  -------------  -----------
<S>                                                         <C>            <C>          <C>            <C>
Entities affiliated with Highland Capital Partners (Daniel
  Nova)(1)................................................       --            --          11,411,184     999,999
Entities affiliated with Sequoia Capital (Michael
  Moritz)(2)..............................................       --            --           7,131,990     999,999
Entities affiliated with DynaFund Ventures (Tony
  Hung)(3)................................................       --          4,838,709      2,852,796      --
Peter C.M. Hart...........................................       --            147,204       --            --
 
                  OTHER 5% STOCKHOLDERS
- ----------------------------------------------------------
idealab!(4)...............................................     18,320,001      --            --            --
Intel Corporation.........................................       --          4,838,709      2,852,793      --
Entities affiliated with idealab! Capital Management I,
  LLC(5)..................................................       --          4,838,709      2,139,594      --
</TABLE>
    
 
- ------------------------
 
(1) Includes shares held by Highland Capital Partners III Limited Partnership,
    Highland Entrepreneurs' Fund III Limited Partnership, Highland Capital
    Partners IV Limited Partnership and Highland Entrepreneurs' Fund IV Limited
    Partnership. Daniel Nova is a general partner of the general partner of the
    Highland entities and is a Director of eToys. He disclaims beneficial
    ownership of the shares held by the entities except to the extent of his
    proportionate interest therein.
 
(2) Includes shares held by Sequoia Capital VIII, Sequoia International
    Technology Partners VIII (Q), CMS Partners LLC, Sequoia International
    Technology Partners VIII, Sequoia 1997, and Sequoia Capital Franchise Fund.
    Michael Moritz is a general partner of the general partners of the Sequoia
    entities and is a Director of eToys. He disclaims beneficial ownership of
    the shares held by the entities except to the extent of his proportionate
    interest therein.
 
                                       63
<PAGE>
(3) Includes shares held by DynaFund L.P. and DynaFund International L.P. Tony
    Hung is a vice president of the general partners of the DynaFund entities
    and is a Director of eToys. He disclaims beneficial ownership of the shares
    held by the entities except to the extent of his proportionate interest
    therein.
 
   
(4) In November 1997, idealab! returned shares of common stock to us in the form
    of a capital contribution such that idealab!'s ownership was reduced to
    18,320,001 shares of common stock.
    
 
   
(5) Includes shares held by idealab! Capital Partners I-A, LP and idealab!
    Capital Partners I-B, LP. idealab! Capital Management I, LLC is the general
    partner of idealab! Capital Partners I-A, LP and idealab! Capital Partners
    I-B, LP, and exercises voting and investment power over the shares held by
    these entities.
    
 
                                       64
<PAGE>
                             PRINCIPAL STOCKHOLDERS
 
    The following table sets forth information known to us with respect to the
beneficial ownership of our common stock as of March 31, 1999, as adjusted to
reflect the sale of the common stock offered hereby under this prospectus, by:
 
- - each stockholder known by us to own beneficially more than 5% of the common
  stock,
 
- - each director,
 
- - our Chief Executive Officer and our four other highest compensated executive
  officers, and
 
- - all directors and executive officers as a group.
 
   
<TABLE>
<CAPTION>
                                                  SHARES BENEFICIALLY OWNED     SHARES BENEFICIALLY OWNED
                                                     PRIOR TO OFFERING(1)           AFTER OFFERING(1)
                                                 ----------------------------  ----------------------------
                                                   NUMBER      PERCENTAGE(2)     NUMBER      PERCENTAGE(2)
                                                 -----------  ---------------  -----------  ---------------
<S>                                              <C>          <C>              <C>          <C>
idealab! ......................................   18,320,001         19.60%     18,320,001         18.02%
  130 West Union Street
  Pasadena, CA 91103
Entities affiliated with Highland Capital
  Partners(3) .................................   12,411,183         13.28      12,411,183         12.21
  Two International Place
  Boston, MA 02110
Entities affiliated with Sequoia Capital
  Partners(4) .................................    8,131,989          8.70       8,131,989          8.00
  3000 Sand Hill Road, Bldg. 4, Suite 280
  Menlo Park, CA 94025
Entities affiliated with DynaFund
  Ventures(5) .................................    7,691,505          8.23       7,691,505          7.57
  21311 Hawthorne Blvd., Suite 300
  Torrance, CA 90503
Intel Corporation .............................    7,691,502          8.23       7,691,502          7.57
  2200 Mission Blvd.
  Santa Clara, CA 95052
Entities affiliated with idealab! Capital .....    6,978,303          7.47       6,978,303          6.86
  Management I, LLC(6)
  130 West Union Street
  Pasadena, CA 91103
Daniel J. Nova(7) .............................   12,411,183         13.28      12,411,183         12.21
Michael Moritz(8) .............................    8,131,989          8.70       8,131,989          8.00
Tony Hung(9) ..................................    7,691,505          8.23       7,691,505          7.57
Edward C. Lenk ................................    7,491,000          8.01       7,491,000          7.37
Peter C.M. Hart(10) ...........................      353,952         *             353,952         *
Frank C. Han(11) ..............................    2,488,752          2.66       2,488,752          2.45
Louis V. Zambello III(12) .....................      825,000         *             825,000         *
Steven J. Schoch(13) ..........................      750,000         *             750,000         *
John R. Hnanicek(14) ..........................      600,000         *             600,000         *
All directors and executive officers as a group
  (9 persons)(15) .............................   40,743,381         42.44%     40,743,381         39.10%
</TABLE>
    
 
- ------------------------
 
   * Less than 1% of the outstanding shares of common stock.
 
   
 (1) Assumes no exercise of the underwriters' over-allotment option and does not
     include the aggregate of 18,720,000 shares of our common stock that will be
     issued in exchange for all outstanding shares of BabyCenter capital stock
     and reserved for issuance upon the exercise of options we are assuming in
     connection with the proposed BabyCenter merger. Except
    
 
                                       65
<PAGE>
     pursuant to applicable community property laws or as indicated in the
     footnotes to this table, to our knowledge, each stockholder identified in
     the table possesses sole voting and investment power with respect to all
     shares of common stock shown as beneficially owned by such stockholder.
 
 (2) Beneficial ownership is determined in accordance with the rules of the
     Securities and Exchange Commission. In computing the number of shares
     beneficially owned by a person and the percentage of ownership of that
     person, shares of common stock subject to options or warrants held by that
     person that are currently exercisable or will become exercisable within 60
     days after March 31, 1999 are deemed outstanding, while such shares are not
     deemed outstanding for computing percentage ownership of any other person.
     Unless otherwise indicated in the footnotes below, the persons and entities
     named in the table have sole voting and investment power with respect to
     all shares beneficially owned, subject to community property laws where
     applicable.
 
   
 (3) Includes 10,954,737 shares held by Highland Capital Partners III Limited
     Partnership, 456,447 shares held by Highland Entrepreneurs' Fund III
     Limited Partnership, 960,000 shares held by Highland Capital Partners IV
     Limited Partnership and 39,999 shares held by Highland Entrepreneurs' Fund
     IV Limited Partnership.
    
 
   
 (4) Includes 6,463,722 shares held by Sequoia Capital VIII, 427,920 shares held
     by Sequoia International Technology Partners VIII (Q), 142,641 shares held
     by CMS Partners LLC, 82,017 shares held by Sequoia International Technology
     Partners VIII, 15,690 shares held by Sequoia 1997, and 999,999 shares held
     by Sequoia Capital Franchise Fund.
    
 
   
 (5) Includes 4,155,894 shares held by DynaFund International L.P. and 3,535,611
     shares held by DynaFund L.P.
    
 
   
 (6) Includes 6,562,359 shares held by idealab! Capital Partners I-A, LP and
     415,944 shares held by idealab! Capital Partners I-B, LP. idealab! Capital
     Management I, LLC is the general partner of idealab! Capital Partners I-A,
     LP and idealab! Capital Partners I-B, LP, and exercises voting and
     investment power over the shares held by these entities.
    
 
 (7) Includes 10,954,737 shares held by Highland Capital Partners III Limited
     Partnership, 456,447 shares held by Highland Entrepreneurs' Fund III
     Limited Partnership, 960,000 shares held by Highland Capital Partners IV
     Limited Partnership and 39,999 shares held by Highland Entrepreneurs' Fund
     IV Limited Partnership. Daniel Nova is a general partner of the general
     partner of the Highland entities and is a Director of eToys. He disclaims
     beneficial ownership of the shares held by the entities except to the
     extent of his proportionate interest therein.
 
 (8) Includes 6,463,722 shares held by Sequoia Capital VIII, 427,920 shares held
     by Sequoia International Technology Partners VIII (Q), 142,641 shares held
     by CMS Partners LLC, 82,017 shares held by Sequoia International Technology
     Partners VIII, 15,690 shares held by Sequoia 1997, and 999,999 shares held
     by Sequoia Capital Franchise Fund. Michael Moritz is a general partner of
     the general partners of the Sequoia entities and is a Director of eToys. He
     disclaims beneficial ownership of the shares held by the entities except to
     the extent of his proportionate interest therein.
 
 (9) Includes 4,155,894 shares held by DynaFund International L.P. and 3,535,611
     shares held by DynaFund L.P. Tony Hung is a vice president of the general
     partners of the DynaFund entities and is a Director of eToys. He disclaims
     beneficial ownership of the shares held by the entities except to the
     extent of his proportionate interest therein.
 
 (10) Includes 206,748 shares issuable upon exercise of options which will be
      vested within 60 days of March 31, 1999.
 
 (11) Includes 750 shares issuable upon exercise of an option which will be
      vested within 60 days of March 31, 1999.
 
 (12) Includes 825,000 shares issuable upon exercise of an option which will be
      exercisable within 60 days of March 31, 1999, but which are subject to a
      right of repurchase in our favor at cost in the event Mr. Zambello ceases
      employment with us.
 
                                       66
<PAGE>
 (13) Includes 750,000 shares issuable upon exercise of an option which will be
      exercisable within 60 days of March 31, 1999, but which are subject to a
      right of repurchase in our favor at cost in the event Mr. Schoch ceases
      employment with us.
 
 (14) Includes 600,000 shares issuable upon exercise of an option which will be
      exercisable within 60 days of March 31, 1999, but which are subject to a
      right of repurchase in our favor at cost in the event Mr. Hnanicek ceases
      employment with us.
 
 (15) Includes the shares described in Notes 7 through 14.
 
                                       67
<PAGE>
                          DESCRIPTION OF CAPITAL STOCK
 
    Upon the completion of this offering, we will be authorized to issue
600,000,000 shares of common stock, $0.0001 par value, and 10,000,000 shares of
undesignated preferred stock, $0.0001 par value. The following description of
our capital stock does not purport to be complete and is subject to and
qualified in its entirety by our Certificate of Incorporation and Bylaws, which
are included as exhibits to the registration statement of which this prospectus
forms a part, and by the provisions of applicable Delaware law.
 
COMMON STOCK
 
   
    As of March 31, 1999 there were 93,266,295 shares of common stock
outstanding, held of record by approximately 127 stockholders, which reflects
the conversion of all outstanding shares of preferred stock into common stock.
In addition, as of March 31, 1999, there were 209,799 shares subject to
outstanding warrants, 198,397 of which expire upon this offering, and 14,927,626
shares of common stock subject to outstanding options. Upon completion of this
offering, there will be 101,664,682 shares of common stock outstanding, assuming
full exercise of warrants to purchase 198,387 shares which expire at, and are
expected to be exercised upon, completion of this offering and no exercise of
the underwriter's overallotment option or additional exercise of outstanding
options and warrants.
    
 
    The holders of common stock are entitled to one vote per share on all
matters to be voted upon by stockholders. Subject to preferences that may be
applicable to any outstanding preferred stock, holders of common stock are
entitled to receive ratably such dividends as may be declared by the Board of
Directors out of funds legally available for that purpose. See "Dividend
Policy". In the event of our liquidation, dissolution or winding up, the holders
of common stock are entitled to share ratably in all assets remaining after
payment of liabilities and the liquidation preference of any outstanding
preferred stock. The common stock has no preemptive or conversion rights, other
subscription rights, or redemption or sinking fund provisions. All outstanding
shares of common stock are fully paid and non-assessable, and the shares of
common stock to be issued upon completion of this offering will be fully paid
and non-assessable.
 
PREFERRED STOCK
 
    As of March 31, 1999, we had three series of preferred stock: Series A
preferred stock, Series B preferred stock and Series C preferred stock. Each
series of preferred stock has the rights, preferences and privileges set forth
in our current Certificate of Incorporation, which is included as an exhibit to
the registration statement of which this prospectus forms a part. As of March
31, 1999, the number of outstanding shares for each series of our preferred
stock was:
 
- - 21,119,322 shares of Series A preferred stock, which number reflects the full
  exercise of a warrant to purchase 48,387 shares of Series A preferred stock
  outstanding as of March 31, 1999;
 
- - 35,659,947 shares of Series B preferred stock; and
 
- - 1,999,998 shares of Series C preferred stock.
 
    Upon the closing of the offering, all outstanding shares of our preferred
stock will be converted on a share-by-share basis into 58,779,267 shares of
common stock, which reflects the full exercise of a warrant to purchase 48,387
shares of Series A preferred stock outstanding as of March 31, 1999, and
automatically retired. Thereafter, the Board of Directors will have the
authority, without further action by the stockholders, to issue up to 10,000,000
shares of preferred stock in one or more series and to designate the rights,
preferences, privileges and restrictions of each such series. The issuance of
preferred stock could have the effect of restricting dividends on the common
stock, diluting the voting power of the common stock, impairing the liquidation
rights of
 
                                       68
<PAGE>
the common stock or delaying or preventing our change in control without further
action by the stockholders. We have no present plans to issue any shares of
preferred stock after the completion of this offering.
 
WARRANTS
 
   
    As of March 31, 1999 there were warrants outstanding to purchase a total of
11,412 shares of common stock at a price of $7.01 per share. In addition, there
was a warrant to purchase a total of 48,387 shares of preferred stock at a price
of $0.207 per share, which was exercised in April 1999, and a warrant to
purchase a total of 150,000 shares of common stock at a price of $0.003 per
share, which expires upon completion of this offering.
    
 
REGISTRATION RIGHTS
 
    The holders of 68,677,269 shares of common stock and options to purchase
3,825,750 shares of common stock (the "registrable securities") are entitled to
have their shares registered by us under the Securities Act under the terms of
an agreement between us and the holders of the registrable securities. Subject
to limitations specified in the agreement, these registration rights include the
following:
 
- - The holders of at least 25% of the then outstanding registrable securities may
  require, on two occasions beginning 180 days after the date of this
  prospectus, that we use our best efforts to register the registrable
  securities for public resale.
 
- - If we register any common stock, either for our own account or for the account
  of other security holders, the holders of registrable securities are entitled
  to include their shares of common stock in such registration, subject to the
  ability of the underwriters to limit the number of shares included in the
  offering in view of market conditions.
 
- - The holders of at least 25% of the then outstanding registrable securities may
  require us on three occasions to register all or a portion of their
  registrable securities on Form S-3 when use of such form becomes available to
  us, provided that the proposed aggregate selling price is at least $2,000,000.
 
   
    We will bear all registration expenses other than underwriting discounts and
commissions. All registration rights terminate on the date five years following
the closing of this offering, or, with respect to each holder of registrable
securities, at such time as the holder is entitled to sell all of its shares in
any three-month period under Rule 144 of the Securities Act.
    
 
DELAWARE ANTI-TAKEOVER LAW AND OUR CERTIFICATE OF INCORPORATION AND BYLAW
PROVISIONS
 
    Provisions of Delaware law and our Certificate of Incorporation and Bylaws
could make more difficult our acquisition by a third party and the removal of
our incumbent officers and directors. These provisions, summarized below, are
expected to discourage coercive takeover practices and inadequate takeover bids
and to encourage persons seeking to acquire control of eToys to first negotiate
with us. We believe that the benefits of increased protection of our ability to
negotiate with the proponent of an unfriendly or unsolicited acquisition
proposal outweigh the disadvantages of discouraging such proposals because,
among other things, negotiation could result in an improvement of their terms.
 
    We are subject to Section 203 of the Delaware General Corporation Law, which
regulates corporate acquisitions. In general, Section 203 prohibits a publicly
held Delaware corporation from engaging in a "business combination" with an
"interested stockholder" for a period of three years following the date the
person became an interested stockholder, unless:
 
                                       69
<PAGE>
- - the Board of Directors approved the transaction in which such stockholder
  became an interested stockholder prior to the date the interested stockholder
  attained such status;
 
- - upon consummation of the transaction that resulted in the stockholder's
  becoming an interested stockholder, he or she owned at least 85% of the voting
  stock of the corporation outstanding at the time the transaction commenced,
  excluding shares owned by persons who are directors and also officers; or
 
- - on or subsequent to such date the business combination is approved by the
  Board of Directors and authorized at an annual or special meeting of
  stockholders.
 
A "business combination" generally includes a merger, asset or stock sale, or
other transaction resulting in a financial benefit to the interested
stockholder. In general, an "interested stockholder" is a person who, together
with affiliates and associates, owns, or within three years prior to the
determination of interested stockholder status, did own, 15% or more of a
corporation's voting stock.
 
    Our Certificate of Incorporation and Bylaws do not provide for the right of
stockholders to act by written consent without a meeting or for cumulative
voting in the election of directors. In addition, our Certificate of
Incorporation permits the Board of Directors to issue preferred stock with
voting or other rights without any stockholder action. Commencing at our first
annual meeting of stockholders following the date on which we have at least 800
stockholders, our Certificate of Incorporation provides for the Board of
Directors to be divided into three classes, with staggered three-year terms. As
a result, only one class of directors will be elected at each annual meeting of
stockholders. Each of the two other classes of directors will continue to serve
for the remainder of its respective three-year term. These provisions, which
require the vote of stockholders holding at least a majority of the outstanding
common stock to amend, may have the effect of deterring hostile takeovers or
delaying changes in our management.
 
TRANSFER AGENT AND REGISTRAR
 
    The transfer agent and registrar for the Common Stock is ChaseMellon
Shareholder Services, L.L.C. The transfer agent's address is 400 South Hope
Street, 4th Floor, Los Angeles, California 90071 and telephone number is (213)
553-9730.
 
                                       70
<PAGE>
                        SHARES ELIGIBLE FOR FUTURE SALE
 
    Prior to this offering, there has been no market for our common stock.
Future sales of substantial amounts of common stock in the public market could
adversely affect prevailing market prices. As described below, no shares
currently outstanding will be available for sale immediately after this offering
because of contractual restrictions on resale. Sales of substantial amounts of
our common stock in the public market after the restrictions lapse could
adversely affect the prevailing market price and impair our ability to raise
equity capital in the future.
 
   
    Upon completion of the offering, we will have 101,664,682 outstanding shares
of common stock and options to purchase 14,927,626 shares of common stock,
assuming no additional option grants or exercises after March 31, 1999. Of these
shares, the 8,200,000 shares sold in the offering, plus any shares issued upon
exercise of the underwriters' over-allotment option, will be freely tradable
without restriction under the Securities Act, unless purchased by our
"affiliates" as that term is defined in Rule 144 under the Securities Act. In
general, affiliates include officers, directors or 10% stockholders.
    
 
   
    The remaining 93,464,682 shares outstanding and 14,927,626 shares subject to
outstanding options are "restricted securities" within the meaning of Rule 144.
Restricted securities may be sold in the public market only if registered or if
they qualify for an exemption from registration under Rules 144, 144(k) or 701
promulgated under the Securities Act, which are summarized below. Sales of the
restricted securities in the public market, or the availability of such shares
for sale, could adversely affect the market price of the common stock.
    
 
   
    Our directors, officers and securityholders have entered into lock-up
agreements in connection with this offering generally providing that they will
not offer, sell, contract to sell or grant any option to purchase or otherwise
dispose of our common stock or any securities exercisable for or convertible
into our common stock owned by them for a period of 180 days after the date of
this prospectus without the prior written consent of Goldman, Sachs & Co. In
addition, some stockholders have entered into similar lock-up agreements
covering a period of 365 days from the date of this prospectus. Notwithstanding
possible earlier eligibility for sale under the provisions of Rules 144, 144(k)
and 701, shares subject to lock-up agreements will not be salable until such
agreements expire or are waived by Goldman, Sachs & Co. Goldman Sachs & Co. has
released the holders of fully vested options to purchase 170,250 shares of
common stock from such lock-up agreements. Taking into account the lock-up
agreements, and assuming Goldman, Sachs & Co. does not further release
stockholders from these agreements, the following shares will be eligible for
sale in the public market at the following times:
    
 
- - Beginning on the effective date of this prospectus, only the shares sold in
  the offering will be immediately available for sale in the public market.
 
   
- - Beginning 90 days after the effective date, approximately 170,250 shares
  subject to fully vested options will be eligible for sale pursuant to Rule
  701, 750 of which are held by an affiliate.
    
 
   
- - Beginning 180 days after the effective date, approximately 7,658,202 shares
  will be eligible for sale pursuant to Rule 701, approximately 1,701,000
  additional shares will be eligible for sale pursuant to Rule 144(k), and
  approximately 82,105,482 additional shares will be eligible for sale pursuant
  to Rule 144. In addition, approximately 14,757,426 shares subject to options
  will be eligible for sale pursuant to Rule 701, subject to vesting
  restrictions. All but 20,113,995 of such shares and 12,636,926 of such shares
  subject to options are held by affiliates.
    
 
- - Beginning 365 days after the effective date, approximately 1,999,998 shares
  will be eligible for sale pursuant to Rule 144, all of which are held by
  affiliates.
 
                                       71
<PAGE>
   
    In connection with the BabyCenter merger, BabyCenter has agreed that its
stockholders holding at least 95% of the shares of our common stock to be issued
in the merger as well as BabyCenter optionees holding at least 85% of the shares
to be issued upon exercise of BabyCenter options we assume in the merger will
enter into lock-up agreements similar to those entered into by our existing
directors, officers and securityholders. As a result, upon the closing of the
merger, up to approximately 1,377,152 shares of our common stock to be issued in
exchange for outstanding shares of BabyCenter capital stock and issuable upon
exercise of BabyCenter options we assume will be immediately eligible for sale
in the public market in accordance with the restrictions of Rule 144 under the
Securities Act. The remaining 17,342,848 shares of our common stock to be issued
in exchange for outstanding shares of BabyCenter capital stock and issuable upon
exercise of BabyCenter options we assume in connection with the merger will be
eligible for public sale in the public market beginning 180 days after the date
of this prospectus, subject to the volume and other restrictions of Rule 144.
    
 
    In general, under Rule 144 as currently in effect, after the expiration of
the lock-up agreements, a person who has beneficially owned restricted
securities for at least one year would be entitled to sell within any
three-month period a number of shares that does not exceed the greater of:
 
   
- - one percent of the number of shares of common stock then outstanding which
  will equal approximately 1,016,647 shares immediately after the offering; or
    
 
- - the average weekly trading volume of the common stock during the four calendar
  weeks preceding the sale.
 
    Sales under Rule 144 are also subject to requirements with respect to manner
of sale, notice, and the availability of current public information about us.
Under Rule 144(k), a person who is not deemed to have been our affiliate at any
time during the three months preceding a sale, and who has beneficially owned
the shares proposed to be sold for at least two years, is entitled to sell such
shares without complying with the manner of sale, public information, volume
limitation or notice provisions of Rule 144.
 
    Rule 701, as currently in effect, permits our employees, officers, directors
or consultants who purchased shares pursuant to a written compensatory plan or
contract to resell such shares in reliance upon Rule 144 but without compliance
with specific restrictions. Rule 701 provides that affiliates may sell their
Rule 701 shares under Rule 144 without complying with the holding period
requirement and that non-affiliates may sell such shares in reliance on Rule 144
without complying with the holding period, public information, volume limitation
or notice provisions of Rule 144.
 
   
    In addition, we intend to file registration statements under the Securities
Act as promptly as possible after the effective date to register shares to be
issued pursuant to our employee benefit plans. As a result, any options or
rights exercised under the 1997 Stock Plan, the 1999 Stock Plan, the 1999
Employee Stock Purchase Plan, the 1999 Directors' Stock Option Plan or any other
benefit plan after the effectiveness of the registration statements will also be
freely tradable in the public market. However, such shares held by affiliates
will still be subject to the volume limitation, manner of sale, notice and
public information requirements of Rule 144 unless otherwise resalable under
Rule 701. As of March 31, 1999 there were outstanding options for the purchase
of 14,927,676 shares of common stock, of which options to purchase 535,944
shares were exercisable. See "Risk Factors--Risks Related to Securities
Markets--Substantial Sales of Our Common Stock Could Cause Our Stock Price to
Fall", "Management--Stock Plans" and "Description of Capital Stock--Registration
Rights".
    
 
                                       72
<PAGE>
                                 LEGAL MATTERS
 
    The validity of the common stock offered hereby will be passed upon for
eToys by Venture Law Group, A Professional Corporation, Menlo Park, California.
Glen R. Van Ligten, a director of Venture Law Group, serves as our Assistant
Secretary. Certain legal matters in connection with this offering will be passed
upon for the underwriters by Gunderson, Dettmer, Stough, Villeneuve, Franklin &
Hachigian, LLP. A director of Venture Law Group and an investment partnership
affiliated with Venture Law Group own an aggregate of 41,772 shares of common
stock. If the BabyCenter merger is completed, certain directors of Venture Law
Group and two investment partnerships affiliated with Venture Law Group will own
an aggregate of approximately 75,234 shares of common stock (including the
shares described in the preceding sentence).
 
                                    EXPERTS
 
   
    The financial statements of eToys Inc. as of March 31, 1998 and 1999 and for
each of the two years in the period ended March 31, 1999 and of BabyCenter, Inc.
as of September 30, 1997 and 1998 and March 31, 1999 and for the period from
inception (February 11, 1997) to September 30, 1997, the year ended September
30, 1998 and for the six months ended March 31, 1999, appearing in this
prospectus and registration statement have been audited by Ernst & Young LLP,
independent auditors, as set forth in their reports thereon appearing elsewhere
herein, and are included in reliance upon such reports given on the authority of
such firm as experts in accounting and auditing.
    
 
                                       73
<PAGE>
                             ADDITIONAL INFORMATION
 
    We have filed with the Securities and Exchange Commission a registration
statement on Form S-1 under the Securities Act with respect to the common stock
offered in this offering. This prospectus does not contain all of the
information set forth in the registration statement and the exhibits and
schedule thereto. For further information with respect to eToys and the common
stock offered in this offering, we refer you to the registration statement and
to the attached exhibits and schedules. Statements made in this prospectus
concerning the contents of any document referred to in this prospectus are not
necessarily complete. With respect to each such document filed as an exhibit to
the registration statement, we refer you to the exhibit for a more complete
description of the matter involved.
 
    You may inspect our registration statement and the attached exhibits and
schedules without charge at the public reference facilities maintained by the
Securities and Exchange Commission at 450 Fifth Street, N.W., Washington, D.C.
20549, and at the regional offices of the Commission located at Seven World
Trade Center, 13th Floor, New York, NY 10048, and the Northwestern Atrium
Center, 500 West Madison Street, Suite 1400, Chicago, Illinois 60661. You may
obtain copies of all or any part of our registration statement from the
Securities and Exchange Commission upon payment of prescribed fees. You may also
inspect reports, proxy and information statements and other information
regarding registrants that file electronically with the Securities and Exchange
Commission without charge at a Web site maintained by the Securities and
Exchange Commission at http://www.sec.gov.
 
                                       74
<PAGE>
                         INDEX TO FINANCIAL STATEMENTS
 
   
<TABLE>
<S>                                                                                    <C>
                                     ETOYS INC.
 
Report of Independent Auditors.......................................................     F-2
 
Balance Sheets at March 31, 1998 and 1999............................................     F-3
 
Statements of Operations for the years ended March 31, 1998 and 1999.................     F-4
 
Statements of Stockholders' Equity (Deficit) for the years ended March 31, 1998 and
  1999...............................................................................     F-5
 
Statements of Cash Flows for the years ended March 31, 1998 and 1999.................     F-6
 
Notes to Financial Statements........................................................     F-7
 
            UNAUDITED PRO FORMA CONDENSED COMBINED FINANCIAL INFORMATION
 
Unaudited Pro Forma Condensed Combined Statement of Operations for the year ended
  March 31, 1999.....................................................................    F-19
 
Unaudited Pro Forma Condensed Combined Balance Sheet at March 31, 1999...............    F-20
 
Notes to Unaudited Pro Forma Condensed Combined Financial Information................    F-21
 
                                  BABYCENTER, INC.
 
Report of Independent Auditors.......................................................    F-23
 
Balance Sheets at September 30, 1997 and 1998 and March 31, 1999.....................    F-24
 
Statements of Operations for the period from inception (February 11, 1997) to
  September 30, 1997, the year ended September 30, 1998 and the six months ended
  March 31, 1998 (unaudited) and 1999................................................    F-25
 
Statements of Stockholders' Equity (Deficit) for the period from inception (February
  11, 1997) to September 30, 1997, the year ended September 30, 1998 and six months
  ended March 31, 1999...............................................................    F-26
 
Statements of Cash Flows for the period from inception (February 11, 1997) to
  September 30, 1997, the year ended September 30, 1998 and the six months ended
  March 31, 1998 (unaudited) and 1999................................................    F-27
 
Notes to Financial Statements........................................................    F-28
</TABLE>
    
 
                                      F-1
<PAGE>
                         REPORT OF INDEPENDENT AUDITORS
 
The Board of Directors and Stockholders
 
eToys Inc.
 
   
    We have audited the accompanying balance sheets of eToys Inc. as of March
31, 1998 and 1999, and the related statements of operations, stockholders'
equity (deficit), and cash flows for the years then ended. These financial
statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.
    
 
    We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
   
    In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of eToys Inc. as of March 31,
1998 and 1999, and the results of its operations and its cash flows for the
years then ended, in conformity with generally accepted accounting principles.
    
 
                                                               Ernst & Young LLP
 
   
Los Angeles, California
May 3, 1999
    
 
    The foregoing report is in the form that will be signed upon the completion
of the stock split described in Note 8 to the financial statements.
 
                                                           /s/ Ernst & Young LLP
 
   
Los Angeles, California
May 3, 1999
    
 
                                      F-2
<PAGE>
                                   ETOYS INC.
 
                                 BALANCE SHEETS
 
   
<TABLE>
<CAPTION>
                                                                                                      PRO FORMA
                                                                                                    STOCKHOLDERS'
                                                                                                      EQUITY AT
                                                                       MARCH 31,      MARCH 31,       MARCH 31,
                                                                          1998           1999            1999
                                                                      ------------  --------------  --------------
                                                                                                     (UNAUDITED)
<S>                                                                   <C>           <C>             <C>
ASSETS
Current assets:
  Cash and cash equivalents.........................................  $  1,552,000  $   20,173,000
  Inventories.......................................................       224,000       5,067,000
  Prepaid expenses and other current assets.........................        35,000       1,577,000
                                                                      ------------  --------------
Total current assets................................................     1,811,000      26,817,000
Property and equipment:
  Equipment.........................................................       155,000       1,393,000
  Furniture and fixtures............................................         8,000          10,000
  Leasehold improvements............................................        15,000         371,000
  Assets under capital lease........................................       --              731,000
                                                                      ------------  --------------
                                                                           178,000       2,505,000
  Accumulated depreciation and amortization.........................       (18,000)       (369,000)
                                                                      ------------  --------------
                                                                           160,000       2,136,000
Goodwill (net of accumulated amortization of $319,000 at March 31,
  1999).............................................................       956,000         637,000
Other assets........................................................       --            1,076,000
                                                                      ------------  --------------
Total assets........................................................  $  2,927,000  $   30,666,000
                                                                      ------------  --------------
                                                                      ------------  --------------
LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)
Current liabilities:
  Accounts payable..................................................  $    346,000  $    4,236,000   $
  Accrued expenses..................................................         9,000         530,000
  Current portion of capital lease obligations......................                       230,000
                                                                      ------------  --------------
Total current liabilities...........................................       355,000       4,996,000
Long-term capital lease obligations.................................       --              477,000
Redeemable Convertible Preferred Stock, 19,593,089 shares
  authorized:
    Series A Preferred Stock; $.0001 par value; 6,318,017 and
      7,023,645 shares issued and outstanding at March 31, 1998 and
      1999, respectively............................................     3,917,000       4,355,000        --
    Series B Preferred Stock, $.0001 par value, 11,886,649 shares
      issued and outstanding........................................       --           24,952,000        --
    Series C Preferred Stock, $.0001 par value, 666,666 shares
      issued and outstanding........................................       --           19,984,000        --
Commitments and contingencies.......................................
Stockholders' equity:
  Common Stock, $.0001 par value, 150,000,000 shares authorized;
    32,799,276 and 34,535,415 shares issued and outstanding at March
    31, 1998 and 1999, respectively.................................         3,000           3,000          9,000
  Additional paid-in capital........................................     1,003,000      45,837,000     95,122,000
  Receivables from stockholders.....................................       (30,000)       (138,000)      (138,000)
  Deferred compensation.............................................       (53,000)    (38,974,000)   (38,974,000)
  Accumulated deficit...............................................    (2,268,000)    (30,826,000)   (30,826,000)
                                                                      ------------  --------------  --------------
Total stockholders' equity (deficit)................................    (1,345,000)    (24,098,000)  $ 25,193,000
                                                                      ------------  --------------  --------------
                                                                                                    --------------
Total liabilities and stockholders' equity (deficit)................  $  2,927,000  $   30,666,000
                                                                      ------------  --------------
                                                                      ------------  --------------
</TABLE>
    
 
                            See accompanying notes.
 
                                      F-3
<PAGE>
                                   ETOYS INC.
                            STATEMENTS OF OPERATIONS
 
   
<TABLE>
<CAPTION>
                                                                                      YEARS ENDED MARCH 31,
                                                                                 --------------------------------
                                                                                      1998             1999
                                                                                 --------------  ----------------
<S>                                                                              <C>             <C>
Net sales......................................................................  $      687,000  $     29,959,000
Cost of sales..................................................................         568,000        24,246,000
                                                                                 --------------  ----------------
Gross profit...................................................................         119,000         5,713,000
Operating expenses:
  Marketing and sales..........................................................       1,290,000        20,719,000
  Product development..........................................................         421,000         3,608,000
  General and administrative...................................................         678,000        10,485,000
                                                                                 --------------  ----------------
                                                                                      2,389,000        34,812,000
                                                                                 --------------  ----------------
Operating loss.................................................................      (2,270,000)      (29,099,000)
Other income (expense):
  Interest income..............................................................          18,000           589,000
  Interest expense.............................................................         (15,000)          (47,000)
                                                                                 --------------  ----------------
Loss before provision for income taxes.........................................      (2,267,000)      (28,557,000)
Provision for income taxes.....................................................           1,000             1,000
                                                                                 --------------  ----------------
Net loss.......................................................................  $   (2,268,000) $    (28,558,000)
                                                                                 --------------  ----------------
                                                                                 --------------  ----------------
Basic net loss per equivalent share............................................  $        (0.09) $          (0.85)
                                                                                 --------------  ----------------
                                                                                 --------------  ----------------
Pro forma basic net loss per equivalent share..................................  $        (0.08) $          (0.35)
                                                                                 --------------  ----------------
                                                                                 --------------  ----------------
Shares used to compute basic net
  loss per equivalent share....................................................      25,129,888        33,427,908
                                                                                 --------------  ----------------
                                                                                 --------------  ----------------
Shares used to compute pro forma basic net loss per equivalent share...........      30,232,902        81,923,187
                                                                                 --------------  ----------------
                                                                                 --------------  ----------------
</TABLE>
    
 
                            See accompanying notes.
 
                                      F-4
<PAGE>
                                   ETOYS INC.
                  STATEMENTS OF STOCKHOLDERS' EQUITY (DEFICIT)
 
   
<TABLE>
<CAPTION>
                                       COMMON STOCK        ADDITIONAL    RECEIVABLES
                                  -----------------------    PAID-IN        FROM          DEFERRED      ACCUMULATED
                                    SHARES      AMOUNT       CAPITAL    STOCKHOLDERS    COMPENSATION      DEFICIT         TOTAL
                                  ----------  -----------  -----------  -------------  --------------  -------------  -------------
<S>                               <C>         <C>          <C>          <C>            <C>             <C>            <C>
Balance at April 1, 1997........          --   $      --   $        --   $        --    $         --    $        --   $          --
  Issuance of Common Stock......  26,569,275       3,000       917,000            --              --             --         920,000
  Restricted stock issued.......   6,080,001          --        30,000       (30,000)             --             --              --
  Exercise of stock options.....     150,000          --         1,000            --              --             --           1,000
  Deferred compensation.........          --          --        55,000            --         (55,000)            --              --
  Amortization of deferred
    compensation................          --          --            --            --           2,000             --           2,000
  Net loss......................          --          --            --            --              --     (2,268,000)     (2,268,000)
                                  ----------  -----------  -----------  -------------  --------------  -------------  -------------
Balance at March 31, 1998.......  32,799,276       3,000     1,003,000       (30,000)        (53,000)    (2,268,000)     (1,345,000)
  Restricted stock issued.......     525,000          --        35,000      (140,000)             --             --        (105,000)
  Exercise of stock options.....   1,211,139          --        32,000            --              --             --          32,000
  Issuance of warrants..........          --          --        32,000            --              --             --          32,000
  Deferred compensation.........          --          --    44,735,000            --     (44,735,000)            --              --
  Amortization of deferred
    compensation................          --          --            --            --       5,814,000                      5,814,000
  Repayment of receivables from
    stockholders................          --          --            --        32,000              --             --          32,000
  Net loss......................          --          --            --            --              --    (28,558,000)    (28,558,000)
                                  ----------  -----------  -----------  -------------  --------------  -------------  -------------
Balance at March 31, 1999.......  34,535,415   $   3,000   $45,837,000   $  (138,000)   $(38,974,000)   $(30,826,000) $ (24,098,000)
                                  ----------  -----------  -----------  -------------  --------------  -------------  -------------
                                  ----------  -----------  -----------  -------------  --------------  -------------  -------------
</TABLE>
    
 
                            See accompanying notes.
 
                                      F-5
<PAGE>
                                   ETOYS INC.
                            STATEMENTS OF CASH FLOWS
 
   
<TABLE>
<CAPTION>
                                                                                   YEARS ENDED
                                                                                    MARCH 31,
                                                                            -------------------------
                                                                               1998          1999
                                                                            -----------  ------------
<S>                                                                         <C>          <C>
OPERATING ACTIVITIES:
Net loss..................................................................  $(2,268,000) $(28,558,000)
Adjustments to reconcile net loss to net cash used in operating
  activities:
  Noncash interest........................................................       15,000        70,000
  Nonemployee stock compensation..........................................       33,000            --
  Amortization of deferred compensation...................................        2,000     5,814,000
  Depreciation............................................................       18,000       411,000
  Amortization............................................................           --       319,000
  Loss on disposal of property and equipment..............................           --         6,000
  Changes in operating assets and liabilities:
    Inventories...........................................................     (198,000)   (4,843,000)
    Prepaid expenses and other current assets.............................      (35,000)   (1,542,000)
    Accounts payable......................................................      297,000     3,890,000
    Accrued expenses......................................................        9,000       503,000
                                                                            -----------  ------------
Net cash used in operations...............................................   (2,127,000)  (23,930,000)
 
INVESTING ACTIVITIES:
Capital expenditures for property and equipment...........................     (178,000)   (2,119,000)
Proceeds from sale of property and equipment..............................           --       475,000
Acquisition of Toys.com...................................................     (270,000)           --
Other assets..............................................................           --    (1,076,000)
                                                                            -----------  ------------
Net cash used in investing activities.....................................     (448,000)   (2,720,000)
 
FINANCING ACTIVITIES:
Proceeds from bridge loan.................................................           --     5,000,000
Payments on bridge loan...................................................           --    (2,238,000)
Proceeds from the issuance of Common Stock................................      224,000            --
Exercise of stock options.................................................        1,000        32,000
Proceeds from the issuance of Redeemable Convertible Preferred Stock......    3,007,000    42,031,000
Proceeds from the issuance of convertible
  notes...................................................................      895,000            --
Payments on capital leases................................................           --       (24,000)
Proceeds from receivables from stockholders...............................           --        32,000
Proceeds from exercise of warrants........................................           --       438,000
                                                                            -----------  ------------
Net cash provided by financing activities.................................    4,127,000    45,271,000
                                                                            -----------  ------------
Net increase in cash and cash equivalents.................................    1,552,000    18,621,000
Cash and cash equivalents at beginning of period..........................           --     1,552,000
                                                                            -----------  ------------
Cash and cash equivalents at end of period................................  $ 1,552,000  $ 20,173,000
                                                                            -----------  ------------
                                                                            -----------  ------------
Supplemental disclosures:
Income taxes paid.........................................................        1,000         1,000
Interest paid.............................................................  $        --  $      9,000
</TABLE>
    
 
                            See accompanying notes.
 
                                      F-6
<PAGE>
                                   ETOYS INC.
 
                         NOTES TO FINANCIAL STATEMENTS
 
   
                                 MARCH 31, 1999
    
 
1.  SIGNIFICANT ACCOUNTING POLICIES
 
GENERAL
 
    eToys Inc. (the Company) was incorporated in November 1996 in the state of
Delaware. Prior to June 1997, the Company had no operations or activities. In
June 1997, initial issuances of Common Stock occurred. The Company launched its
Web site in October 1997. The Company is a Web-based retailer focused
exclusively on children's products, including toys, video games, software,
videos and music.
 
    The accompanying financial statements have been prepared on the basis that
the Company will continue as a going concern. The Company has incurred
significant operating losses since inception of operations and has limited
working capital. Management believes that the proceeds raised through the sale
of equity securities, in addition to revenue generated from product sales, will
support the Company's operations through 1999. The financial statements do not
include any adjustments to reflect the possible future effects on the
recoverability and classification of assets or the amounts and classification of
liabilities that may result from the eventual outcome of this uncertainty.
 
   
ESTIMATES AND ASSUMPTIONS
    
 
    The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities, and the reported amounts of
revenues and expenses. Actual results could differ materially from those
estimates.
 
CASH EQUIVALENTS
 
    The Company considers those investments which are highly liquid, readily
convertible to cash and which mature within three months from the date of
purchase as cash equivalents.
 
INVENTORIES
 
    Inventories are stated at the lower of cost (using the first in-first out
method) or market and consist primarily of finished goods.
 
PROPERTY AND EQUIPMENT
 
    Property and equipment is stated at cost. Depreciation is provided using the
straight-line method based upon estimated useful lives, which range from three
to five years. Leasehold improvements are recorded at cost. Amortization is
provided using the straight-line method over the shorter of the term of the
related lease or estimated useful lives of the assets.
 
GOODWILL
 
    Goodwill represents the excess of the purchase price over the estimated fair
market value of net assets acquired in a business combination. Goodwill is
amortized on a straight-line basis over three years.
 
                                      F-7
<PAGE>
                                   ETOYS INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
1.  SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
LONG-LIVED ASSETS
 
    The Company reviews for the impairment of long-lived assets and certain
identifiable intangibles whenever events or changes in circumstances indicate
that the carrying amount of an asset may not be recoverable. An impairment loss
would be recognized when estimated future cash flows expected to result from the
use of the asset and its eventual disposition is less than its carrying amount.
No such impairment losses have been identified by the Company.
 
INCOME TAXES
 
    Income taxes are accounted for under Statement of Financial Accounting
Standards (SFAS) No. 109, "Accounting for Income Taxes." Under SFAS No. 109,
deferred tax assets and liabilities are determined based on differences between
financial reporting and tax basis of assets and liabilities, and are measured
using the enacted tax rates and laws that will be in effect when the differences
are expected to reverse.
 
NET LOSS PER SHARE
 
    Net loss per share is computed using the weighted average number of shares
of Common Stock outstanding. Shares associated with stock options and the
Redeemable Convertible Preferred Stock are not included because they are
antidilutive.
 
PRO FORMA NET LOSS PER SHARE (UNAUDITED)
 
    Pro forma net loss per share is computed using the weighted average number
of common shares outstanding, including the pro forma effects of the automatic
conversion of the Company's Redeemable Convertible Preferred Stock into shares
of the Company's Common Stock effective upon the closing of the Company's
initial public offering as if such conversion occurred on April 1, 1997, or at
the date of original issuance, if later.
 
                                      F-8
<PAGE>
                                   ETOYS INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
1.  SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
    The following table sets forth the computation of basic and pro forma net
loss per share for the periods indicated:
 
   
<TABLE>
<CAPTION>
                                                                                     YEARS ENDED DECEMBER 31,
                                                                                  -------------------------------
                                                                                       1998            1999
                                                                                  --------------  ---------------
<S>                                                                               <C>             <C>
Numerator:
  Net loss......................................................................  $   (2,268,000) $   (28,558,000)
Denominator:
  Weighted average shares.......................................................      25,129,888       33,427,908
                                                                                  --------------  ---------------
  Denominator for basic calculation.............................................      25,129,888       33,427,908
  Weighted average effect of pro forma securities:
    Series A Redeemable Convertible Preferred Stock.............................       5,103,014       19,195,678
    Series B Redeemable Convertible Preferred Stock.............................              --       29,255,765
    Series C Redeemable Convertible Preferred Stock.............................              --           43,836
                                                                                  --------------  ---------------
  Denominator for pro forma calculation.........................................      30,232,902       81,923,187
                                                                                  --------------  ---------------
                                                                                  --------------  ---------------
Net loss per share:
  Basic.........................................................................  $        (0.09) $         (0.85)
                                                                                  --------------  ---------------
                                                                                  --------------  ---------------
  Pro forma.....................................................................  $        (0.08) $         (0.35)
                                                                                  --------------  ---------------
                                                                                  --------------  ---------------
</TABLE>
    
 
REVENUE RECOGNITION
 
    The Company recognizes revenue from product sales, net of any discounts,
when the products are shipped to customers. Outbound shipping and handling
charges are included in net sales. The Company provides an allowance for sales
returns in the period of sale, based upon historical experience.
 
ADVERTISING COSTS
 
   
    The Company expenses advertising costs as incurred. For the years ended
March 31, 1998 and 1999, the Company incurred advertising costs of $917,000 and
$10,745,000, respectively.
    
 
ACCOUNTING FOR STOCK-BASED COMPENSATION
 
    SFAS No. 123, "Accounting for Stock-Based Compensation," requires that stock
awards granted subsequent to January 1, 1995, be recognized as compensation
expense based on their fair value at the date of grant. Alternatively, a company
may use Accounting Principles Board Opinion (APB) No. 25, "Accounting for Stock
Issued to Employees," and disclose pro forma income amounts which would have
resulted from recognizing such awards at their fair value. The Company has
elected to account for stock-based compensation expense under APB No. 25 and
make the required pro forma disclosures for compensation (see Note 6).
 
                                      F-9
<PAGE>
                                   ETOYS INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
1.  SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
SUPPLEMENTAL CASH FLOW INFORMATION
 
During the year ended March 31, 1998:
 
    Convertible notes in the amount of $895,000, plus accrued interest of
    $15,000, were converted into Series A Redeemable Convertible Preferred
    Stock.
 
    The Company expensed approximately $33,000 for services rendered from
    several vendors in exchange for Common Stock.
 
    The Company issued stock in return for notes receivable totaling $30,000
    from employees. Such notes have been classified in the equity section of the
    balance sheet.
 
    The Company issued 2,340,000 shares of Common Stock as part of the
    acquisition of Toys.com. See Note 2.
 
   
During the year ended March 31, 1999:
    
 
   
    The Company financed the purchase of fixed assets under capital leases in
    the amount $731,000.
    
 
    The Company issued notes receivable for Common Stock and Series B Redeemable
    Convertible Preferred Stock in the amounts of $35,000 and $105,000,
    respectively.
 
    Convertible notes in the amount of $2,762,000, plus accrued interest of
    $38,000, were converted into Series B Redeemable Convertible Preferred
    Stock.
 
2.  ACQUISITION OF TOYS.COM
 
    In March 1998, the Company acquired certain assets and assumed certain
liabilities and obligations of one of its online competitors, Toys.com,
including $25,000 in toy inventories and assumed certain advertising liabilities
in the amount of $48,000, and the assumption of future contingent advertising
contracts. The acquisition was accounted for under the purchase method of
accounting and included a cash payment of $270,000 and the issuance of 2,340,000
shares of Common Stock with an estimated deemed fair value of approximately
$663,000. Goodwill resulting from the acquisition was $956,000. Subsequent to
the acquisition, Toys.com ceased operations as a separate entity.
 
                                      F-10
<PAGE>
                                   ETOYS INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
3.  INCOME TAXES
 
    As a result of the net operating losses, the provision for income taxes
consists solely of minimum state taxes. The following is a reconciliation of the
statutory federal income tax rate to the Company's effective income tax rate:
 
   
<TABLE>
<CAPTION>
                                                                YEARS ENDED MARCH 31,
                                                               ------------------------
                                                                  1998         1999
                                                                  -----        -----
<S>                                                            <C>          <C>
Statutory federal income tax expense (benefit)...............         (34)%        (34)%
State income tax expense (benefit)...........................          (6)          (6)
Valuation allowance..........................................          40           24
Non-deductible stock compensation............................          --           15
Non-deductible goodwill amortization.........................          --            1
                                                                       --           --
                                                                       --%          --%
                                                                       --           --
                                                                       --           --
</TABLE>
    
 
   
    The components of the deferred tax assets and related valuation allowance at
March 31, 1998 and 1999, are as follows:
    
 
   
<TABLE>
<CAPTION>
                                                                         MARCH 31,
                                                               ------------------------------
                                                                   1998            1999
                                                               ------------  ----------------
<S>                                                            <C>           <C>
Other........................................................  $         --  $        792,000
Net operating loss carryforwards.............................       914,000         9,731,000
                                                               ------------  ----------------
Deferred tax assets..........................................       914,000        10,523,000
Valuation allowance..........................................      (914,000)      (10,523,000)
                                                               ------------  ----------------
                                                               $         --  $             --
                                                               ------------  ----------------
                                                               ------------  ----------------
</TABLE>
    
 
    Due to the uncertainty surrounding the timing of realizing the benefits of
its favorable tax attributes in future tax returns, the Company has placed a
valuation allowance against its otherwise recognizable deferred tax assets.
 
   
    The Company has net operating losses for both federal and state tax purposes
of approximately $24,430,000 expiring beginning in the years 2012 for federal
and 2005 for state. The net operating losses can be carried forward to offset
future taxable income. Utilization of the above carryforwards may be subject to
utilization limitations, which may inhibit the Company's ability to use
carryforwards in the future.
    
 
4.  CONVERTIBLE NOTES AND BRIDGE FINANCING
 
    During the year ended March 31, 1998, the Company received $895,000 in
proceeds from the issuance of 6.07% convertible notes. The notes were
automatically converted into Series A Redeemable Convertible Preferred Stock due
to certain conditions as specified within the initial note agreement. As a
result of the conversion, the initial proceeds from the convertible notes of
$895,000, plus $15,000 of accrued interest, were converted into 1,468,018 shares
of Series A Redeemable Convertible Preferred Stock.
 
    In conjunction with the issuance of the 6.07% convertible notes, the Company
issued to the purchasers of the 6.07% convertible notes, 721,757 stock warrants
for the purchase of Series A
 
                                      F-11
<PAGE>
                                   ETOYS INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
4.  CONVERTIBLE NOTES AND BRIDGE FINANCING (CONTINUED)
   
Redeemable Convertible Preferred Stock at $.62 per share. As of March 31, 1999,
705,628 warrants have been exercised. The warrants are immediately exercisable
and expire on December 31, 2002, or on the closing date of an initial public
offering, if sooner. No value has been allocated to the warrants as the amount
is not deemed to be significant.
    
 
    On May 6, 1998, the Company entered into a $5,000,000 bridge financing
agreement with a group of investors. The bridge financing was in the form of
Convertible Subordinated Promissory Notes (the Notes) which were payable on
demand after May 6, 1999 accruing interest at a rate of 8% per annum until paid
and compounded annually. In July 1998, $2.8 million of the Notes plus interest
were converted into 1,331,235 shares of Series B Redeemable Convertible
Preferred Stock. The remaining balance of the Notes of $2.2 million plus accrued
interest was repaid in cash to the investors in June 1998.
 
5.  CAPITAL STRUCTURE
 
COMMON AND REDEEMABLE CONVERTIBLE PREFERRED STOCK
 
   
    On March 19, 1999, the Company amended its Certificate of Incorporation to,
among other matters, increase the authorized number of shares of Preferred Stock
to 19,593,089.
    
 
   
    In conjunction with this amendment, the Company authorized 666,666 shares of
Series C Redeemable Convertible Preferred Stock (Series C). In December 1997,
the issuance of Series A Redeemable Convertible Preferred Stock (Series A)
resulted in proceeds of $3,007,000, representing 4,849,999 shares issued and
outstanding at $0.62 per share. In conjunction with this offering, $895,000 of
convertible notes, plus related accrued interest of $15,000, were converted into
1,468,018 shares of Series A (see Note 4). In June 1998, the issuance of Series
B resulted in proceeds of $25,000,000 representing 11,886,649 shares issued and
outstanding at $2.1032 per share. In March 1999, the Company issued Series C
which resulted in proceeds of approximately $20,000,000, representing 666,666
shares issued and outstanding at $30 per share. The following summarizes the
Series A, Series B and Series C activity:
    
 
   
<TABLE>
<CAPTION>
                                                  SERIES A                SERIES B                 SERIES C
                                             SHARES      AMOUNT      SHARES      AMOUNT      SHARES      AMOUNT
                                            ---------  ----------  ----------  -----------  ---------  -----------
<S>                                         <C>        <C>         <C>         <C>          <C>        <C>
Balance at April 1, 1997..................         --  $       --          --  $        --         --  $        --
Issuance of Series A......................  6,318,017   3,917,000          --           --         --           --
                                            ---------  ----------  ----------  -----------  ---------  -----------
Balance at March 31, 1998.................  6,318,017   3,917,000          --           --         --           --
Issuance of Series A......................    705,628     438,000          --           --         --           --
Issuance of Series B......................         --          --  11,886,649   24,952,000         --           --
Issuance of Series C......................         --          --          --           --    666,666   19,984,000
                                            ---------  ----------  ----------  -----------  ---------  -----------
Balance at March 31, 1999.................  7,023,645  $4,355,000  11,886,649  $24,952,000    666,666  $19,984,000
                                            ---------  ----------  ----------  -----------  ---------  -----------
                                            ---------  ----------  ----------  -----------  ---------  -----------
</TABLE>
    
 
                                      F-12
<PAGE>
                                   ETOYS INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
5. CAPITAL STRUCTURE (CONTINUED)
 
   
    The following table is presented to summarize the Common Stock authorized at
March 31, 1999:
    
 
   
<TABLE>
<CAPTION>
                                                                                    COMMON
                                                                                SHARES ISSUED
                          DESCRIPTION OF INSTRUMENT                              OR RESERVED
- ------------------------------------------------------------------------------  --------------
<S>                                                                             <C>
Common Stock outstanding                                                            34,535,415
Series A Redeemable Convertible Preferred Stock                                     21,070,935
Series B Redeemable Convertible Preferred Stock                                     35,659,947
Series C Redeemable Convertible Preferred Stock                                      1,999,998
1997 Employee Incentive Stock Option Plan                                           17,400,000
1999 Employee Incentive Stock Option Plan                                           21,600,000
1999 Employee Stock Purchase Plan                                                      900,000
1999 Directors Stock Option Plan                                                       600,000
Preferred and Common Stock warrants                                                    209,799
                                                                                --------------
  Common Stock issued or reserved                                                  133,976,094
                                                                                --------------
Common Stock available                                                              16,023,906
                                                                                --------------
                                                                                --------------
</TABLE>
    
 
   
    Each share of Redeemable Convertible Preferred Stock is convertible, at the
stockholder's option, into such number of fully paid and nonassessable shares of
Common Stock as is determined by dividing $0.62 in the case of Series A, $2.1032
in the case of Series B and $30 in the case of Series C by the Conversion Price,
as defined. In the event of a public offering of the Company's equity securities
resulting in gross proceeds to the Company of $20 million or greater, all
outstanding Redeemable Convertible Preferred Stock will automatically be
converted into Common Stock.
    
 
   
    In the event of any liquidation, dissolution or winding up of the Company,
either voluntary or involuntary, the holders of Series A, Series B and Series C
are entitled to receive preference to the Common Stock holders to any
distribution of any assets of the Company in an amount per share equal to $0.62,
$2.1032 and $30 per share, respectively. After the initial distribution of
assets, the holders of Series A, Series B and Series C are entitled to
participate with the holders of the Common Stock on a pro rata basis until the
holders of Series A, Series B and Series C have received an aggregate of $1.86,
$6.31 and $90, respectively (as adjusted for any stock splits, stock dividends,
recapitalizations, or the like).
    
 
   
    On or at any time after November 26, 2002, subject to the written consent of
66 2/3% of the then outstanding shares of Series A, Series B and Series C, the
Redeemable Convertible Preferred Stock may be redeemed for cash in whole or in
part for $0.62, $2.1032 and $30 per share (as adjusted for any stock dividends,
combinations or splits with respect to such share) plus all declared but unpaid
dividends, for Series A, Series B and Series C, respectively.
    
 
   
    The voting rights of the Series A, Series B and Series C are equal to one
vote for each share of Common Stock into which such Redeemable Convertible
Preferred Stock may be converted. Each share of Series A, Series B and Series C
entitles the holder to receive dividends in cash at an annual rate of $0.043,
$0.1472 and $2.40 per share, respectively (as adjusted for any stock splits,
stock dividends, recapitalizations, or the like). Dividends are payable
quarterly when and if declared by the board of directors and are not cumulative.
    
 
                                      F-13
<PAGE>
                                   ETOYS INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
5. CAPITAL STRUCTURE (CONTINUED)
RECEIVABLES FROM STOCKHOLDERS
 
   
    Receivables from stockholders, totaling $30,000 and $138,000 at March 31,
1998 and 1999, respectively, represent interest bearing notes from certain
stockholders issued to finance the purchase of 6,605,001 and 50,000 shares of
the Company's Common and Series B, respectively. The notes bear interest rates
between 6.0% and 8.0% per year with interest due upon payment of the notes. The
notes are payable on different dates ranging from December 1, 1999 to July 27,
2002, or upon termination of employment or transfer of any of the purchased
shares.
    
 
DEFERRED COMPENSATION
 
   
    The Company recorded deferred compensation of $55,000 and $44,735,000 for
the years ended March 31, 1998 and 1999, respectively. The amounts recorded
represent the difference between the grant price and the deemed fair value of
the Company's Common Stock for shares subject to options granted. The
amortization of deferred compensation will be charged to operations over the
vesting period of the options, which is typically four years. Total amortization
recognized was $2,000 and $5,814,000 for the years ended March 31, 1998 and
1999, respectively.
    
 
6. STOCK OPTION PLANS
 
   
    In February 1999, the Board of Directors adopted the 1999 Stock Plan, the
1999 Directors' Stock Option Plan and the 1999 Employee Stock Purchase Plan. In
March 1999 the stockholders approved these plans. The 1999 Stock Plan provides
for 21,600,000 shares of Common Stock to be granted under terms similar to the
1997 Stock Plan. The 1999 Directors' Stock Option Plan reserves a total of
600,000 shares of Common Stock for grants of options to nonemployee directors.
The 1999 Employee Stock Purchase Plan reserves a total of 900,000 shares of
Common Stock for limited purchases by employees through payroll deductions, with
a purchase price equal to 85% of the fair market value of the Common Stock.
    
 
    The Company adopted the 1997 Stock Plan, as amended June 1998 (the Plan),
which provides for the granting of options for purchases up to 17,400,000 shares
of the Company's Common Stock. Under the terms of the Plan, options may be
granted to employees, nonemployees, directors or consultants at prices not less
than the fair value at the date of grant. Options granted to nonemployees are
recorded at the value of negotiated services received. Options vest over four
years, 25% for the first year and ratably over the remaining three years and
generally expire ten years from the date of grant.
 
                                      F-14
<PAGE>
                                   ETOYS INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
6. STOCK OPTION PLANS (CONTINUED)
    The following table summarizes the Company's stock option activity:
 
   
<TABLE>
<CAPTION>
                                           NUMBER OF           PRICE          WEIGHTED AVERAGE
                                            SHARES           PER SHARE         EXERCISE PRICE
                                         -------------  -------------------  ------------------
<S>                                      <C>            <C>                  <C>
Outstanding at March 31, 1997..........             --
  Granted..............................      4,407,000  $   0.005 to $0.033      $    0.010
  Exercised............................       (150,000)     0.005 to  0.005           0.005
  Canceled.............................             --                                   --
                                         -------------
 
Outstanding at March 31, 1998..........      4,257,000      0.005 to  0.033           0.010
  Granted..............................     14,116,650       0.033 to 9.000           1.695
  Exercised............................     (1,736,136)     0.005 to  3.333           0.037
  Canceled.............................     (1,709,838)     0.005 to  3.333           0.053
                                         -------------
 
Outstanding at March 31, 1999..........     14,927,676      0.005 to  9.000           1.595
                                         -------------
                                         -------------
</TABLE>
    
 
   
    Options granted during the years ended March 31, 1998 and 1999 resulted in a
total compensation amount of $55,000 and $44,735,000, respectively, and were
recorded as deferred compensation in stockholders' equity. The deferred
compensation amount will be recognized as compensation expense over the vesting
period. During the years ended March 31, 1998 and 1999, such compensation
expense amounted to $2,000 and $5,814,000, respectively. Options outstanding at
March 31, 1998 and 1999 were exercisable for 321,000 and 701,607 shares of
Common Stock, respectively. Common Stock available for future grants at March
31, 1998 and 1999 were 4,165,500 and 22,786,188 shares, respectively.
    
 
   
    Additional information with respect to the outstanding options as of March
31, 1999 is as follows:
    
 
   
<TABLE>
<CAPTION>
                                            OPTIONS OUTSTANDING
                           ------------------------------------------------------        OPTIONS EXERCISABLE
                                                               WEIGHTED AVERAGE    -------------------------------
                                           WEIGHTED AVERAGE        REMAINING                     WEIGHTED AVERAGE
                             NUMBER OF         EXERCISE           CONTRACTUAL       NUMBER OF        EXERCISE
                              SHARES            PRICE                LIFE            SHARES           PRICE
                           -------------  ------------------  -------------------  -----------  ------------------
<S>                        <C>            <C>                 <C>                  <C>          <C>
RANGE OF EXERCISE PRICES
  $0.005 to $0.033.......      2,773,626      $    0.019                8.98          305,994       $    0.016
  $0.140 to $0.140.......        702,000           0.014                9.60               --               --
  $0.143 to $1.667.......      8,095,500           0.494                9.85           52,500            1.667
  $2.833 to $9.000             3,356,550           5.856               10.14          177,450            2.892
                           -------------                                           -----------
  $0.005 to $9.000.......     14,927,676                                              535,944
                           -------------                                           -----------
                           -------------                                           -----------
</TABLE>
    
 
                                      F-15
<PAGE>
                                   ETOYS INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
6. STOCK OPTION PLANS (CONTINUED)
    The Company calculated the minimum fair value of each option grant on the
date of the grant using the minimum value option pricing model as prescribed by
SFAS No. 123 using the following assumptions:
 
   
<TABLE>
<CAPTION>
                                                                                 YEARS ENDED MARCH 31,
                                                                                 ----------------------
                                                                                    1998        1999
                                                                                    -----     ---------
<S>                                                                              <C>          <C>
Risk-free interest rates.......................................................         6.0%       5.14%
Expected lives (in years)......................................................           5           4
Dividend yield.................................................................           0%          0%
Expected volatility............................................................           0%          0%
</TABLE>
    
 
   
    The compensation cost associated with the stock-based compensation plans did
not result in a material difference from the reported net loss for the years
ended March 31, 1998 or 1999.
    
 
7. COMMITMENTS AND CONTINGENCIES
 
LEASES
 
   
    The Company leases its office and warehouse facilities under long-term
noncancelable operating leases. For the years ended March 31, 1998 and 1999,
total rent expense incurred related to these leases amounted to $52,000 and
$636,000, respectively.
    
 
   
    At March 31, 1999, future lease commitments under these agreements were as
follows:
    
 
   
<TABLE>
<CAPTION>
                                                                                     CAPITAL
                                                                 OPERATING LEASES    LEASES
                                                                 ----------------  -----------
<S>                                                              <C>               <C>
2000...........................................................         2,404,000  $   273,000
2001...........................................................         3,040,000      273,000
2002...........................................................         3,101,000      246,000
2003...........................................................         3,916,000           --
2004...........................................................         1,294,000           --
Thereafter.....................................................           431,000           --
                                                                 ----------------  -----------
                                                                       14,186,000      792,000
Less amounts representing interest.............................                --      (85,000)
                                                                 ----------------  -----------
                                                                 $     14,186,000  $   707,000
                                                                 ----------------  -----------
                                                                 ----------------  -----------
</TABLE>
    
 
EQUIPMENT FINANCING ARRANGEMENT
 
   
    During December 1998, the Company entered into a line of credit arrangement
with a leasing institution that provides for sale and leaseback transactions of
capital equipment up to a maximum of $2,000,000. Under this agreement,
$1,344,000 was available for future financing transactions at March 31, 1999. In
addition, the agreement provides the leasing institution warrants, with value
equal to approximately $112,000 with the number of shares to be determined
pursuant to a formula, as defined, at the time of issuance. Such warrants were
issued on January 31, 1999.
    
 
ADVERTISING COMMITMENTS
 
   
    During 1998 and the first part of 1999, the Company entered into a number of
commitments for online, print and broadcast advertising. At March 31, 1999, the
advertising commitments amounted to approximately $8,828,000 to be incurred
through March 2000.
    
 
                                      F-16
<PAGE>
                                   ETOYS INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
7. COMMITMENTS AND CONTINGENCIES (CONTINUED)
PURCHASE COMMITMENTS
 
   
    At March 31, 1999, the Company had approximately $30.5 million in
outstanding orders with certain suppliers for the purchase of inventory. Such
purchase commitments are expected to be fulfilled from April to December 1999.
    
 
   
LEGAL MATTERS
    
 
   
    The Company is involved in litigation and other legal matters which have
arisen in the normal course of business. Although the ultimate outcome of these
matters is not currently determinable, management does not expect that they will
have a material adverse effect on the Company's financial position, results of
operations or cash flows.
    
 
   
8. INITIAL PUBLIC OFFERING AND STOCK SPLIT
    
 
   
    In February 1999, the Company's Board of Directors authorized management to
file a registration statement with the Securities and Exchange Commission to
permit the Company to sell shares of its Common Stock to the public. Upon
completion of the Company's initial public offering, the Series A, Series B and
Series C Redeemable Convertible Preferred Stock will convert into 58,730,880
shares of Common Stock. Unaudited pro forma stockholders' equity reflects the
assumed conversion of the Redeemable Convertible Preferred Stock as of March 31,
1999.
    
 
    In March 1999, the Company's Board of Directors declared a stock split of 3
shares for every 1 share of Common Stock then outstanding. The stock split will
become effective at the date the Company's public offering of Common Stock is
closed. Accordingly, the accompanying financial statements and footnotes have
been restated to reflect the stock split. The par value of the shares of Common
Stock to be issued in connection with the stock split was credited to Common
Stock and a like amount charged to additional paid-in capital.
 
   
9. SUBSEQUENT EVENT
    
 
    In April 1999, the Company entered into a merger agreement with BabyCenter.
In connection with this proposed merger, an aggregate of 18,720,000 shares of
the Company's Common Stock will be issued and reserved for issuance upon the
exercise of assumed BabyCenter options included in the proposed merger.
 
   
    In addition, in May 1999, the Company increased the number of shares
eligible to be granted under the 1999 Stock Plan to 24,800,000 and the number of
shares available for purchase under the 1999 Employee Stock Purchase Plan to
1,000,000.
    
 
                                      F-17
<PAGE>
          UNAUDITED PRO FORMA CONDENSED COMBINED FINANCIAL INFORMATION
 
   
    The following unaudited pro forma condensed combined financial information
for eToys consists of the Unaudited Pro Forma Condensed Combined Statement of
Operations for the year ended March 31, 1999, and the Unaudited Pro Forma
Condensed Combined Balance Sheet as of March 31, 1999.
    
 
   
    On April 18, 1998, eToys entered into a merger agreement to acquire
BabyCenter in exchange for 18,720,000 shares of eToys' common stock. The
Unaudited Pro Forma Condensed Combined Statement of Operations for the year
ended March 31, 1999 gives effect to the BabyCenter acquisition as if it had
taken place on April 1, 1998. The Unaudited Pro Forma Condensed Combined Balance
Sheet gives effect to the BabyCenter acquisition as if it had taken place on
March 31, 1999.
    
 
   
    The Unaudited Pro Forma Condensed Combined Statement of Operations combines
eToys' historical results of operations for the year ended March 31, 1999 with
BabyCenter's historical results for the year ended March 31, 1999. The pro forma
financial information is not necessarily indicative of what the actual financial
results would have been had the transaction taken place on April 1, 1998 or
March 31, 1999 and does not purport to indicate the results of future
operations.
    
 
    The BabyCenter acquisition will be accounted for using the purchase method
of accounting. The pro forma financial information has been prepared on the
basis of assumptions described in the notes.
 
    The pro forma financial information should be read in conjunction with the
related notes included in this document and the audited financial statements and
notes of eToys, and the audited financial statements and notes of BabyCenter,
included elsewhere in this prospectus.
 
                                      F-18
<PAGE>
         UNAUDITED PRO FORMA CONDENSED COMBINED STATEMENT OF OPERATIONS
 
   
                       FOR THE YEAR ENDED MARCH 31, 1999
    
 
                 (Amounts in thousands, except per share data)
 
   
<TABLE>
<CAPTION>
                                                                                         PRO FORMA
                                                                ETOYS      BABYCENTER   ADJUSTMENTS     TOTAL
                                                              ----------  ------------  ------------  ----------
<S>                                                           <C>         <C>           <C>           <C>
Net sales...................................................  $   29,959   $    4,768    $       --   $   34,727
Cost of sales...............................................      24,246          981            --       25,227
                                                              ----------  ------------  ------------  ----------
Gross profit................................................       5,713        3,787            --        9,500
Operating expenses
  Marketing and sales.......................................      20,719        2,461            --       23,180
  Product development.......................................       3,608        3,752            --        7,360
  General and administrative................................      10,166        2,375         3,864(5)     16,405
  Goodwill amortization.....................................         319           --        36,136(6)     36,455
                                                              ----------  ------------  ------------  ----------
                                                                  34,812        8,588        40,000       83,400
                                                              ----------  ------------  ------------  ----------
Operating loss..............................................     (29,099)      (4,801)      (40,000)     (73,900)
Other income:
  Interest income...........................................         589          280            --          869
  Interest expense..........................................         (47)         (24)           --          (71)
                                                              ----------  ------------  ------------  ----------
Loss before provision for taxes.............................     (28,557)      (4,545)      (40,000)     (73,102)
Provision for taxes.........................................           1           --            --            1
                                                              ----------  ------------  ------------  ----------
Net loss....................................................  $  (28,558)  $   (4,545)   $  (40,000)  $  (73,103)
                                                              ----------  ------------  ------------  ----------
                                                              ----------  ------------  ------------  ----------
Basic net loss per equivalent share.........................  $    (0.85)                             $    (1.46)
                                                              ----------                              ----------
                                                              ----------                              ----------
Pro forma for conversion of preferred stock basic net loss
  per equivalent share......................................  $    (0.35)                             $    (0.74)
                                                              ----------                              ----------
                                                              ----------                              ----------
Shares used to compute basic net loss per equivalent
  share.....................................................      33,428                     16,709       50,137
                                                              ----------                ------------  ----------
                                                              ----------                ------------  ----------
Shares used to compute pro forma for conversion of preferred
  stock basic net loss per equivalent share.................      81,923                     16,709       98,632
                                                              ----------                ------------  ----------
                                                              ----------                ------------  ----------
</TABLE>
    
 
   See notes to unaudited pro forma condensed combined financial information.
 
                                      F-19
<PAGE>
   
              UNAUDITED PRO FORMA CONDENSED COMBINED BALANCE SHEET
                              AS OF MARCH 31, 1999
    
 
                             (Amount in thousands)
 
   
<TABLE>
<CAPTION>
                                                                                        PRO FORMA
                                                                ETOYS     BABYCENTER   ADJUSTMENTS      TOTAL
                                                              ---------  ------------  ------------  -----------
<S>                                                           <C>        <C>           <C>           <C>
ASSETS
 
Current assets:
  Cash and cash equivalents.................................  $  20,173   $    9,000    $       --   $    29,173
  Inventories...............................................      5,067          201            --         5,268
  Prepaid expenses and other current assets.................      1,577          750            --         2,327
                                                              ---------  ------------  ------------  -----------
Total current assets........................................     26,817        9,951            --        36,768
Property and equipment......................................      2,505        1,582            --         4,087
Accumulated depreciation and amortization...................       (369)        (278)           --          (647)
                                                              ---------  ------------  ------------  -----------
                                                                  2,136        1,304            --         3,440
Goodwill (net of accumulated amortization)..................        637           --       180,678(2)     181,315
Other assets................................................      1,076           40            --         1,116
                                                              ---------  ------------  ------------  -----------
Total assets................................................  $  30,666   $   11,295    $  180,678   $   222,639
                                                              ---------  ------------  ------------  -----------
                                                              ---------  ------------  ------------  -----------
 
LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)
 
Current liabilities:
  Accounts payable..........................................  $   4,236   $      693    $       --   $     4,929
  Deferred revenues.........................................         --          713            --           713
  Accrued expenses..........................................        760          723            --         1,483
                                                              ---------  ------------  ------------  -----------
Total current liabilities...................................      4,996        2,129            --         7,125
Long-term capital lease obligations.........................        477          564            --         1,041
Redeemable convertible preferred stock......................     49,291           --            --        49,291
Stockholders' equity (deficit)..............................    (24,098)       8,602    $  (15,457)(3)     165,182
                                                                                           196,135(4)
                                                              ---------  ------------  ------------  -----------
Total liabilities and stockholders' equity (deficit)........  $  30,666   $   11,295    $  180,678   $   222,639
                                                              ---------  ------------  ------------  -----------
                                                              ---------  ------------  ------------  -----------
</TABLE>
    
 
   See notes to unaudited pro forma condensed combined financial information.
 
                                      F-20
<PAGE>
                     NOTES TO UNAUDITED PRO FORMA CONDENSED
                         COMBINED FINANCIAL INFORMATION
 
   
    The pro forma information gives effect to eToys' acquisition of BabyCenter
through a merger and exchange of shares. The Unaudited Pro Forma Condensed
Combined Statement of Operations for the year ended March 31, 1999 reflects this
transaction as if it had taken place on April 1, 1998. The Unaudited Pro Forma
Condensed Combined Balance Sheet reflects this transaction as if it had taken
place on March 31, 1999.
    
 
    The BabyCenter acquisition will be accounted for using the purchase method
of accounting. The pro forma financial information has been prepared on the
basis of assumptions described in the following notes and include assumptions
relating to the allocation of the consideration paid for the assets and
liabilities of BabyCenter based on preliminary estimates of their fair value.
The actual allocation of such consideration may differ from that reflected in
the pro forma financial information after valuations and other procedures to be
performed after the closing of the BabyCenter acquisition. eToys does not expect
that the final allocation of the purchase price will differ materially from the
preliminary allocations. In the opinion of eToys' management, all adjustments
necessary to present fairly such pro forma financial information have been based
on the proposed terms and structure of the BabyCenter merger.
 
   
    The pro forma financial information is not necessarily indicative of what
the actual financial results would have been had this transaction taken place on
April 1, 1998 or March 31, 1999 and does not purport to indicate the results of
future operations.
    
 
    The pro forma financial information gives effect to the following pro forma
adjustments:
 
    1. In accordance with the reorganization agreement for the BabyCenter
merger:
 
    The BabyCenter merger will be accounted for using the purchase method of
accounting. The purchase price was based on $11.00 per share, which is the
mid-point of eToys' filing range at the announcement of the BabyCenter merger.
 
    The purchase price was determined as follows:
 
   
<TABLE>
<CAPTION>
                                                   BABYCENTER                    FAIR VALUE
                                                     SHARES     ETOYS SHARES   (IN THOUSANDS)
                                                  ------------  -------------  --------------
<S>                                               <C>           <C>            <C>
Shares..........................................    7,335,026      16,708,886   $    183,798
Vested stock options............................      222,958         507,889          5,482
Unvested stock options..........................      659,900       1,503,225         15,457
                                                  ------------  -------------  --------------
  Totals........................................    8,217,884      18,720,000   $    204,737
                                                  ------------  -------------  --------------
                                                  ------------  -------------  --------------
</TABLE>
    
 
   
    The BabyCenter shares were first converted to eToys equivalent shares by
taking the number of BabyCenter shares multiplied by the exchange ratio of
approximately 2.28 eToys shares for each BabyCenter share.
    
 
    The fair value of "shares" was calculated by taking the fair value of the
stock ($11.00 per share) times the number of eToys shares to be exchanged.
 
   
    With respect to stock options exchanged as part of the BabyCenter merger,
all vested and unvested BabyCenter options exchanged for eToys options are
included as part of the purchase price based on their fair value.
    
 
   
    The fair value of the stock was calculated by taking the vested and unvested
options to purchase eToys shares (2,011,114 options) times the fair value of the
stock ($11.00 per share) less the proceeds which will be received from the
optionholders upon exercise.
    
 
                                      F-21
<PAGE>
                     NOTES TO UNAUDITED PRO FORMA CONDENSED
                         COMBINED FINANCIAL INFORMATION
 
    The pro forma financial information has been prepared on the basis of
assumptions described in these notes and include assumptions relating to the
allocation of the consideration paid for the assets and liabilities of
BabyCenter based on preliminary estimates of their fair value. The actual
allocation of such consideration may differ from that reflected in the pro forma
financial information after valuations and other procedures to be performed
after the closing of the BabyCenter acquisition. Below is a table of the
estimated acquisition cost, purchase price allocation and annual amortization of
the intangible assets acquired (in thousands):
 
   
<TABLE>
<CAPTION>
                                                                                                    ANNUAL
                                                                                                 AMORTIZATION
                                                                                                      OF
                                                                             AMORTIZATION LIFE    INTANGIBLES
                                                                            -------------------  -------------
<S>                                                      <C>                <C>                  <C>
ESTIMATED ACQUISITION COST:
  Estimated purchase price.............................    $     204,737
                                                         -----------------
                                                         -----------------
 
PURCHASE PRICE ALLOCATION:
  Estimated fair value of net tangible assets of
    BabyCenter at March 31, 1999.......................    $       8,602
  Deferred compensation on unvested stock options
    assumed............................................           15,457                 4        $     3,864
  Intangible assets acquired:
  Goodwill.............................................          180,678                 5             36,136
                                                         -----------------
                                                           $     204,737
                                                         -----------------
                                                         -----------------
</TABLE>
    
 
    Tangible assets of BabyCenter acquired in the BabyCenter merger principally
include cash, and fixed assets. Liabilities of BabyCenter assumed in the
BabyCenter merger principally include accounts payable, accrued payroll and
other current liabilities.
 
   
    2. The pro forma adjustment is for goodwill allocation of $180.7 million.
    
 
   
    3. The pro forma adjustment is for deferred stock compensation associated
with the unvested BabyCenter stock options to acquire approximately 1,503,225
shares of common stock to be assumed by eToys.
    
 
   
    4. The pro forma adjustment to "stockholders' equity" reflects the
elimination of BabyCenter's stockholders' equity ($8.6 million) and the impact
of the issuance of eToys' common stock ($204.7 million) in connection with the
BabyCenter merger.
    
 
   
    5. The pro forma adjustment is for amortization of deferred stock
compensation associated with the unvested BabyCenter stock options assumed by
eToys over the remaining vesting period.
    
 
   
    6. The pro forma adjustment is for amortization of goodwill.
    
 
                                      F-22
<PAGE>
               REPORT OF ERNST & YOUNG LLP, INDEPENDENT AUDITORS
 
The Board of Directors and Stockholders
BabyCenter, Inc.
 
   
    We have audited the accompanying balance sheets of BabyCenter, Inc. as of
September 30, 1997 and 1998 and March 31, 1999, and the related statements of
operations, stockholders' equity, and cash flows for the period from inception
(February 11, 1997) to September 30, 1997, for the year ended September 30,
1998, and for the six months ended March 31, 1999. These financial statements
are the responsibility of the Company's management. Our responsibility is to
express an opinion on these financial statements based on our audits.
    
 
   
    We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
    
 
   
    In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of BabyCenter, Inc. at
September 30, 1997 and 1998 and March 31, 1999, and the results of its
operations and its cash flows for the period from inception (February 11, 1997)
to September 30, 1997, for the year ended September 30, 1998 and for the six
months ended March 31, 1999, in conformity with generally accepted accounting
principles.
    
 
                                          Ernst & Young LLP
 
   
Palo Alto, California
April 30, 1999
    
 
                                      F-23
<PAGE>
                                BABYCENTER, INC.
 
                                 BALANCE SHEETS
 
   
<TABLE>
<CAPTION>
                                                            SEPTEMBER 30,
                                                       -----------------------   MARCH 31,
                                                          1997        1998         1999
                                                       ----------  -----------  -----------
<S>                                                    <C>         <C>          <C>
ASSETS
Current assets:
  Cash and cash equivalents..........................  $1,795,941  $ 1,201,786  $ 8,999,635
  Short-term investments.............................     972,713           --           --
  Accounts receivable, net of allowance of $30,000 at
    March 31, 1999...................................      11,500      706,136      669,388
  Inventories........................................          --           --      201,286
  Other current assets...............................      18,913       69,367       80,149
                                                       ----------  -----------  -----------
Total current assets.................................   2,799,067    1,977,289    9,950,458
 
Property and equipment, net..........................      91,538      601,867    1,304,404
 
Other assets.........................................      29,906       36,892       40,025
                                                       ----------  -----------  -----------
                                                       $2,920,511  $ 2,616,048  $11,294,887
                                                       ----------  -----------  -----------
                                                       ----------  -----------  -----------
 
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Accounts payable...................................  $   34,004  $   292,439  $   693,418
  Accrued liabilities................................       6,206       25,202      604,930
  Deferred revenue...................................      53,876      464,920      713,161
  Current portion of capital lease obligations.......      33,421      124,135      117,659
                                                       ----------  -----------  -----------
Total current liabilities............................     127,507      906,696    2,129,168
 
Capital lease obligations, net of current portion....      51,079       38,661      564,089
 
Commitments
 
Stockholders' equity:
  Preferred stock, $0.001 par value, 5,700,000 shares
    authorized, issuable in series: 2,862,717,
    2,895,930, and 4,895,930 convertible shares
    issued and outstanding at September 30, 1997 and
    1998 and March 31, 1999, respectively (aggregate
    liquidation preference of $13,331,330 at March
    31, 1999)........................................   3,260,981    3,310,981   13,245,642
  Common stock, $0.001 par value, 11,000,000 shares
    authorized, 1,759,138 and 2,297,096 shares issued
    and outstanding at September 30, 1997 and 1998
    and March 31, 1999, respectively.................       1,759        1,759    1,104,606
  Additional paid-in capital.........................          --           --    9,874,296
  Notes receivable from officers.....................          --           --   (1,102,000)
  Deferred compensation..............................          --           --   (8,896,144)
  Accumulated deficit................................    (520,815)  (1,642,049)  (5,624,770)
                                                       ----------  -----------  -----------
Total stockholders' equity...........................   2,741,925    1,670,691    8,601,630
                                                       ----------  -----------  -----------
                                                       $2,920,511  $ 2,616,048  $11,294,887
                                                       ----------  -----------  -----------
                                                       ----------  -----------  -----------
</TABLE>
    
 
                            See accompanying notes.
 
                                      F-24
<PAGE>
                                BABYCENTER, INC.
 
                            STATEMENTS OF OPERATIONS
 
   
<TABLE>
<CAPTION>
                                                     PERIOD FROM
                                                      INCEPTION
                                                    (FEBRUARY 11,                         SIX MONTHS ENDED
                                                       1997) TO       YEAR ENDED             MARCH 31,
                                                    SEPTEMBER 30,   SEPTEMBER 30,   ----------------------------
                                                         1997            1998                          1999
                                                    --------------  --------------      1998      --------------
                                                                                    ------------
                                                                                    (UNAUDITED)
<S>                                                 <C>             <C>             <C>           <C>
Revenues..........................................   $      7,624    $  1,935,668    $  250,869   $    3,083,355
 
Costs and expenses:
  Cost of revenues................................             --         178,924        10,021          812,569
  Technology and development......................        200,057       1,374,012       364,605        2,742,789
  Marketing and sales.............................         56,918         853,015       210,184        1,817,701
  General and administrative......................        280,621         744,761       282,691        1,912,386
                                                    --------------  --------------  ------------  --------------
Total costs and expenses..........................        537,596       3,150,712       867,501        7,285,445
                                                    --------------  --------------  ------------  --------------
 
Loss from operations..............................       (529,972)     (1,215,044)     (616,632)      (4,202,090)
 
Interest and other income, net....................          9,157          93,810        57,201          219,369
                                                    --------------  --------------  ------------  --------------
Net loss..........................................   $   (520,815)   $ (1,121,234)   $ (559,431)  $   (3,982,721)
                                                    --------------  --------------  ------------  --------------
                                                    --------------  --------------  ------------  --------------
 
Basic and diluted net loss per share..............   $      (1.17)   $      (1.41)   $    (0.82)  $        (3.78)
                                                    --------------  --------------  ------------  --------------
                                                    --------------  --------------  ------------  --------------
 
Weighted-average shares used in per share
  calculation.....................................        446,340         792,778       683,374        1,053,685
                                                    --------------  --------------  ------------  --------------
                                                    --------------  --------------  ------------  --------------
</TABLE>
    
 
                            See accompanying notes.
 
                                      F-25
<PAGE>
                                BABYCENTER, INC.
 
                       STATEMENT OF STOCKHOLDERS' EQUITY
   
<TABLE>
<CAPTION>
                           CONVERTIBLE PREFERRED                                         NOTES
                                   STOCK               COMMON STOCK       ADDITIONAL  RECEIVABLE
                           ----------------------  ---------------------   PAID-IN       FROM      DEFERRED STOCK   ACCUMULATED
                            SHARES      AMOUNT      SHARES      AMOUNT     CAPITAL     OFFICERS     COMPENSATION      DEFICIT
                           ---------  -----------  ---------  ----------  ----------  -----------  --------------  -------------
<S>                        <C>        <C>          <C>        <C>         <C>         <C>          <C>             <C>
Issuance of common stock
  for cash and conversion
  of debt................         --  $        --  1,759,138  $    1,759  $       --  $        --   $         --    $        --
Issuance of Series A
  convertible preferred
  stock for cash, net of
  issuance costs of
  $10,000................  1,202,046      771,333         --          --          --           --             --             --
Issuance of Series B
  convertible preferred
  stock for cash, net of
  issuance costs of
  $10,350................  1,660,671    2,489,648         --          --          --           --             --             --
Net loss.................         --           --         --          --          --           --             --       (520,815)
                           ---------  -----------  ---------  ----------  ----------  -----------  --------------  -------------
Balance at September 30,
  1997...................  2,862,717    3,260,981  1,759,138       1,759          --           --             --       (520,815)
Issuance of Series B
  convertible preferred
  stock for cash.........     33,213       50,000         --          --          --           --             --             --
Net loss.................         --           --         --          --          --           --             --     (1,121,234)
                           ---------  -----------  ---------  ----------  ----------  -----------  --------------  -------------
Balance at September 30,
  1998...................  2,895,930    3,310,981  1,759,138       1,759          --           --             --     (1,642,049)
Issuance of Series C
  convertible preferred
  stock for cash, net of
  Issuance costs of
  $65,339................  2,000,000    9,934,661         --          --          --           --             --             --
Issuance of common stock
  upon exercises of stock
  options................         --           --    537,958   1,102,847          --   (1,102,000)            --             --
Issuance of warrant for
  services...............         --           --         --          --     405,523           --             --             --
Deferred compensation....         --           --         --          --   9,468,773           --     (9,468,773)            --
Amortization of deferred
  compensation...........         --           --         --          --          --           --        572,629             --
Net loss.................         --           --         --          --          --           --             --     (3,982,721)
                           ---------  -----------  ---------  ----------  ----------  -----------  --------------  -------------
Balance at March 31,
  1999...................  4,895,930  $13,245,642  2,297,096  $1,104,606  $9,874,296  $(1,102,000)  $ (8,896,144)   $(5,624,770)
                           ---------  -----------  ---------  ----------  ----------  -----------  --------------  -------------
                           ---------  -----------  ---------  ----------  ----------  -----------  --------------  -------------
 
<CAPTION>
 
                               TOTAL
                           STOCKHOLDERS'
                               EQUITY
                           --------------
<S>                        <C>
Issuance of common stock
  for cash and conversion
  of debt................   $      1,759
Issuance of Series A
  convertible preferred
  stock for cash, net of
  issuance costs of
  $10,000................        771,333
Issuance of Series B
  convertible preferred
  stock for cash, net of
  issuance costs of
  $10,350................      2,489,648
Net loss.................       (520,815)
                           --------------
Balance at September 30,
  1997...................      2,741,925
Issuance of Series B
  convertible preferred
  stock for cash.........         50,000
Net loss.................     (1,121,234)
                           --------------
Balance at September 30,
  1998...................      1,670,691
Issuance of Series C
  convertible preferred
  stock for cash, net of
  Issuance costs of
  $65,339................      9,934,661
Issuance of common stock
  upon exercises of stock
  options................            847
Issuance of warrant for
  services...............        405,523
Deferred compensation....             --
Amortization of deferred
  compensation...........        572,629
Net loss.................     (3,982,721)
                           --------------
Balance at March 31,
  1999...................   $  8,601,630
                           --------------
                           --------------
</TABLE>
    
 
                            See accompanying notes.
 
                                      F-26
<PAGE>
                                BABYCENTER, INC.
 
                            STATEMENTS OF CASH FLOWS
 
   
<TABLE>
<CAPTION>
                                                     PERIOD FROM
                                                      INCEPTION                           SIX MONTHS ENDED
                                                    (FEBRUARY 11,                            MARCH 31,
                                                       1997) TO       YEAR ENDED    ----------------------------
                                                    SEPTEMBER 30,   SEPTEMBER 30,       1998
                                                         1997            1998       ------------       1999
                                                    --------------  --------------  (UNAUDITED)   --------------
<S>                                                 <C>             <C>             <C>           <C>
OPERATING ACTIVITIES
Net loss                                             $   (520,815)   $ (1,121,234)   $ (559,431)  $   (3,982,721)
Adjustments to reconcile net loss to net cash used
  in operating activities:
  Depreciation....................................          9,443          80,101        26,225          188,211
  Issuance of warrant for services................             --              --            --          405,523
  Amortization of deferred compensation...........             --              --            --          572,629
  Changes in operating assets and liabilities:
    Accounts receivable...........................        (11,500)       (694,636)        3,000           36,748
    Inventories...................................             --              --            --         (201,286)
    Other current assets..........................        (18,913)        (50,454)     (162,041)         (10,782)
    Other assets..................................        (29,906)         (6,986)       (8,329)          (3,133)
    Accounts payable..............................         34,004         258,435        29,526          400,979
    Accrued liabilities...........................          6,206          18,996         5,051          579,728
    Deferred revenue..............................         53,876         411,044        87,257          248,241
                                                    --------------  --------------  ------------  --------------
Net cash used in operating activities.............       (477,605)     (1,104,734)     (578,742)      (1,765,863)
                                                    --------------  --------------  ------------  --------------
INVESTING ACTIVITIES
Purchases of property and equipment...............             --        (400,112)       (2,900)        (659,682)
Purchase of short-term investments................       (972,713)             --            --               --
Proceeds from maturity of short-term
  investments.....................................             --         972,713       972,713               --
                                                    --------------  --------------  ------------  --------------
Net cash provided by (used in) investing
  activities......................................       (972,713)        572,601       969,813         (659,682)
                                                    --------------  --------------  ------------  --------------
FINANCING ACTIVITIES
Proceeds from issuance of preferred stock.........      3,260,981          50,000            --        9,934,661
Proceeds from issuance of common stock............          1,759              --            --              847
Proceeds from lease financing of equipment........             --              --            --          400,112
Repayments of principal on capital leases.........        (16,481)       (112,022)      (40,407)        (112,226)
                                                    --------------  --------------  ------------  --------------
Net cash provided by (used in) financing
  activities......................................      3,246,259         (62,022)      (40,407)      10,223,394
                                                    --------------  --------------  ------------  --------------
Net increase (decrease) in cash and cash
  equivalents.....................................      1,795,941        (594,155)      350,664        7,797,849
Cash and cash equivalents at beginning of
  period..........................................             --       1,795,941     1,795,941        1,201,786
                                                    --------------  --------------  ------------  --------------
Cash and cash equivalents at end of period........   $  1,795,941    $  1,201,786    $2,146,605   $    8,999,635
                                                    --------------  --------------  ------------  --------------
                                                    --------------  --------------  ------------  --------------
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION
Interest paid.....................................   $         --    $     17,008    $    5,234   $       11,513
                                                    --------------  --------------  ------------  --------------
                                                    --------------  --------------  ------------  --------------
Property and equipment acquired under lease
  financing.......................................   $    100,981    $    190,318    $  102,623   $      231,066
                                                    --------------  --------------  ------------  --------------
                                                    --------------  --------------  ------------  --------------
</TABLE>
    
 
                            See accompanying notes.
 
                                      F-27
<PAGE>
                                BABYCENTER, INC.
 
                         NOTES TO FINANCIAL STATEMENTS
 
   
       (INFORMATION FOR THE SIX MONTHS ENDED MARCH 31, 1998 IS UNAUDITED)
    
 
1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
ORGANIZATION AND NATURE OF BUSINESS
 
    BabyCenter, Inc. (the "Company") is an Internet information and commerce
company serving new and expectant parents. BabyCenter, Inc. produces
BabyCenter.com, the Web's information source on preconception, pregnancy and
baby, and operates the BabyCenter Store, an online store with related products
and supplies. BabyCenter, Inc. also develops Internet information and marketing
products for healthcare companies. BabyCenter, Inc. was incorporated in Delaware
on February 11, 1997. BabyCenter, Inc. conducts its business within one industry
segment and all operations through September 30, 1998 were based in the United
States.
 
   
    Since its incorporation, BabyCenter, Inc. has incurred cumulative losses
totaling approximately $5,625,000 and expects to incur additional losses for the
next several years. BabyCenter, Inc.'s current operating plan shows that
BabyCenter, Inc. will continue to require additional capital to fund its
operations and market its products. To date, BabyCenter, Inc. has financed its
operations with the net proceeds from private placements of its equity
securities, and capital equipment lease financing. BabyCenter, Inc. plans to
seek additional funding through public or private financing or other
arrangements with third parties. If the financing arrangements contemplated by
management are not consummated, BabyCenter, Inc. may have to seek other sources
of capital or reevaluate its operating plans.
    
 
   
INTERIM FINANCIAL STATEMENTS
    
 
   
    The accompanying statements of operations and cash flows for the six months
ended March 31, 1998 are unaudited. In the opinion of management, the unaudited
financial statements have been prepared on the same basis as the audited
financial statements and include all adjustments, consisting of normal recurring
adjustments, necessary for fair presentation of the results of operations and
cash flows for the interim period.
    
 
USE OF ESTIMATES
 
    The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the amounts reported in the financial statements and the
accompanying notes. Actual results could differ materially from these estimates.
 
CASH, CASH EQUIVALENTS, AND SHORT-TERM INVESTMENTS
 
   
    BabyCenter, Inc. considers all highly liquid investments with a maturity
from date of purchase of three months or less to be cash equivalents. Management
has designated these investments as available for sale. BabyCenter, Inc. invests
its excess cash in money market funds and corporate debt obligations of
financial institutions in the United States. The short-term investments at
September 30, 1997 were comprised of corporate debt obligations with maturities
of less than one year. These investments are reported at amortized cost which
approximates fair value. BabyCenter, Inc. had no short-term investments at
September 30, 1998 and March 31, 1999. The carrying amount reported on the
balance sheet for cash and cash equivalents approximates their fair value. Fair
values are estimated based on quoted market prices or pricing models using
current
    
 
                                      F-28
<PAGE>
                                BABYCENTER, INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
   
       (INFORMATION FOR THE SIX MONTHS ENDED MARCH 31, 1998 IS UNAUDITED)
    
 
1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
   
market rates. Realized gains or losses for the period from inception (February
11, 1997) to September 30, 1997 ("period ended September 30, 1997"), the year
ended September 30, 1998, and the six months ended March 31, 1998 and 1999 were
not material.
    
 
CONCENTRATION OF CREDIT RISK AND SIGNIFICANT CUSTOMERS
 
    Financial instruments that subject BabyCenter, Inc. to concentrations of
credit risk consist principally of cash investments and accounts receivable.
BabyCenter, Inc. invests cash which is not required for immediate operating
needs principally in deposits and money market funds, which bear minimal risk.
BabyCenter, Inc. has not experienced any significant losses on these
investments.
 
   
    For the period ended September 30, 1997, 3 customers (Health Trac, Inc.,
Charles Schwab, Inc. and Palo Alto Medical Foundation) accounted for 41%, 41%,
and 18%, respectively, of total revenue. At September 30, 1997, 1 customer
represented 100% of the total balance of accounts receivable. For the year ended
September 30, 1998, 3 customers (The Procter and Gamble Distributing Company,
SmithKline Beecham, Inc. and Blue Shield of California) accounted for 31%, 18%,
and 16%, respectively, of total revenue. At September 30, 1998, 2 customers
represented 66% and 11% of the total balance of accounts receivable. For the six
months ended March 31, 1999, 3 customers (Blue Shield of California, The Procter
and Gamble Distributing Company and Johnson & Johnson Consumer Company, Inc.)
represented 36%, 13%, and 10%, respectively, of total revenue. At March 31,
1999, 2 customers represented 60% and 10% of the total balance of accounts
receivable. BabyCenter, Inc. performs ongoing credit evaluations of its
customers but does not require collateral. There have been no material losses on
individual customer receivables.
    
 
   
INVENTORIES
    
 
   
    Inventories are stated at the lower of cost (using the first-in, first-out
method) or market and consist primarily of finished goods.
    
 
PROPERTY AND EQUIPMENT
 
   
    Property and equipment are stated at cost, net of accumulated amortization
and depreciation. Property and equipment are depreciated on a straight-line
basis over the estimated useful lives of the assets, typically three to five
years. Assets acquired under lease and leasehold improvements are amortized
using the straight-line method over the shorter of the estimated life of the
asset or the remaining term of the lease.
    
 
REVENUE RECOGNITION
 
   
    Revenues primarily consist of online and publishing services revenues.
Online revenues are derived principally from the sale of banner advertisements
and sponsorship advertising. In general, the sponsorship advertising contracts
have longer terms than standard banner advertising contracts and also involve
more integration, such as the placement of buttons which provide users with
direct links to the advertiser's website. Advertising revenues on each banner
and sponsorship contract are recognized ratably in the period in which the
advertisement is displayed, provided that no significant Company obligations
remain and collection of the resulting receivable is probable.
    
 
                                      F-29
<PAGE>
                                BABYCENTER, INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
   
       (INFORMATION FOR THE SIX MONTHS ENDED MARCH 31, 1998 IS UNAUDITED)
    
 
1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
Company obligations typically include guarantees of a minimum number of
"impressions," or times that an advertisement appears in pages viewed by users
of BabyCenter, Inc.'s online properties. To the extent minimum guaranteed
impressions are not met, BabyCenter, Inc. defers recognition of the
corresponding revenues until the remaining guaranteed impression levels are
achieved.
 
    BabyCenter, Inc. also earns revenue on sponsorship and Internet marketing
contracts which generally involve fees relating to the design, coordination,
editorial content, website hosting, and integration of the customer's content
and links into BabyCenter, Inc.'s online properties. These fees are generally
recognized as revenue as earned over the period in which related impressions or
services are delivered.
 
   
    Publishing services revenue consists of developing customized print
products. Such revenue is recorded when earned, generally upon delivery of the
product. Payments received which are related to future performance are deferred
and recognized as revenue when earned.
    
 
   
    Revenues from electronic commerce transactions, which consist primarily of
merchandise sold via the Internet, include outbound shipping and handling
charges and are recognized when the products are shipped. Revenues from
electronic commerce transactions from inception through September 30, 1998 were
not significant. Such revenues and cost of revenues were approximately $610,000
and $560,000 for the six months ended March 31, 1999.
    
 
COST OF REVENUES
 
   
    Cost of online revenues consist of merchandise sold, inbound, and outbound
shipping costs and direct cost of order fulfillment. Cost of publishing services
revenue comprises direct printing and publishing cost. Such costs are expensed
as incurred.
    
 
TECHNOLOGY AND DEVELOPMENT
 
    Technology and development expenses consist principally of payroll and
related expense for development, editorial, systems and telecommunications
operations personnel and consultants, systems and telecommunications
infrastructure, store management, and costs of acquired content. To date, all
such development costs have been expensed as incurred.
 
   
ADVERTISING COSTS
    
 
   
    Advertising costs are accounted for as expenses in the period in which they
are incurred. Advertising expense for the period ended September 30, 1997 and
the year ended September 30, 1998 was approximately $14,500 and $260,000.
Advertising expense for the six months ended March 31, 1998 and 1999 was
approximately $60,450 and $609,000.
    
 
STOCK-BASED COMPENSATION
 
    BabyCenter, Inc. grants stock options for a fixed number of shares to
employees with an exercise price equal to the fair value of the shares at the
grant date. BabyCenter, Inc. accounts for stock option grants in accordance with
the provisions of the Accounting Principles Board's Opinion No. 25, "Accounting
for Stock Issued to Employees" ("APB 25") and, accordingly, recognizes no
 
                                      F-30
<PAGE>
                                BABYCENTER, INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
   
       (INFORMATION FOR THE SIX MONTHS ENDED MARCH 31, 1998 IS UNAUDITED)
    
 
1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
compensation expense for stock options granted with exercise prices that are not
less than the fair value of BabyCenter, Inc.'s common stock on the date of
grant.
 
   
NET LOSS PER SHARE
    
 
   
    Basic and diluted net loss per share has been computed using the
weighted-average number of shares of common stock outstanding during the period
less shares subject to repurchase. Had BabyCenter, Inc. been in a net income
position, diluted earnings per share would have included the shares used in the
computation of basic net income per share as well as the impact of outstanding
options and warrants to purchase common stock, using the treasury stock method,
to purchase an additional 281,895 shares for the period ended September 30,
1997, 677,320 shares for the year ended September 30, 1998 and 537,507 and
1,024,858 shares for the six months ended March 31, 1998 and 1999. Such shares
have been excluded because they are antidilutive for all periods presented.
Shares of convertible preferred stock have been excluded from the computation.
    
 
    A reconciliation of shares used in the calculation of basic and diluted net
loss per share follows:
 
   
<TABLE>
<CAPTION>
                                                                     SIX MONTHS ENDED
                               PERIOD ENDED     YEAR ENDED              MARCH 31,
                              SEPTEMBER 30,   SEPTEMBER 30,   ------------------------------
                                   1997            1998                            1999
                              --------------  --------------       1998       --------------
                                                              --------------
                                                               (UNAUDITED)
<S>                           <C>             <C>             <C>             <C>
Net loss....................   $   (520,815)   $ (1,121,234)  $     (559,431) $   (3,982,721)
                              --------------  --------------  --------------  --------------
                              --------------  --------------  --------------  --------------
Basic and diluted:
  Weighted-average shares of
    common stock
    outstanding.............      1,759,138       1,759,138        1,759,138       1,827,702
  Less weighted-average
    shares subject to
    repurchase..............     (1,312,798)       (966,360)      (1,075,764)       (774,017)
                              --------------  --------------  --------------  --------------
  Shares used in computing
    basic and diluted net
    loss per share..........        446,340         792,778          683,374       1,053,685
                              --------------  --------------  --------------  --------------
                              --------------  --------------  --------------  --------------
Basic and diluted net loss
  per share.................   $      (1.17)   $      (1.41)  $        (0.82) $        (3.78)
                              --------------  --------------  --------------  --------------
                              --------------  --------------  --------------  --------------
</TABLE>
    
 
RECENT ACCOUNTING PRONOUNCEMENTS
 
   
    In June 1997, the Financial Accounting Standards Board ("FASB") issued
Statement of Financial Accounting Standards No. 130, "Reporting Comprehensive
Income" ("SFAS 130"), and No. 131, "Disclosures About Segments of an Enterprise
and Related Information" ("SFAS 131") (collectively, the "Statements").
BabyCenter, Inc. adopted these Statements as of October 1, 1998.
    
 
                                      F-31
<PAGE>
                                BABYCENTER, INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
   
       (INFORMATION FOR THE SIX MONTHS ENDED MARCH 31, 1998 IS UNAUDITED)
    
 
1.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
   
SFAS 130 establishes new standards for reporting and displaying comprehensive
income and its components. The adoption of SFAS 130 had no impact on the
BabyCenter, Inc.'s results of operations or financial condition. SFAS 131
requires disclosure of certain information regarding operating segments,
products and services, geographic areas of operation, and major customers.
BabyCenter, Inc. operates as one reportable segment and has determined that the
specific additional information and disclosure requirements under SFAS 131 are
not material to BabyCenter, Inc. for the period ended March 31, 1999.
    
 
    In June 1998, the FASB issued Statement of Financial Accounting Standard No.
133 ("SFAS 133"), "Accounting for Derivative Instruments and Hedging
Activities," which will be effective for the year ending September 30, 2000.
This statement establishes accounting and reporting standards requiring that
every derivative instrument, including certain derivative instruments embedded
in other contracts, be recorded in the balance sheet as either an asset or
liability measured at its fair value. The statement also requires that changes
in the derivative's fair value be recognized in earnings unless specific hedge
accounting criteria are met. BabyCenter, Inc. believes the adoption of SFAS 133
will not have a material effect on the financial statements, since it currently
does not invest in derivative instruments and engage in hedging activities.
 
    In March 1998, the American Institute of Certified Public Accountants issued
SOP 98-1, "Accounting for the Costs of Computer Software Developed or Obtained
for Internal Use" ("SOP 98-1"). SOP 98-1 requires that entities capitalize
certain costs related to internal use software once certain criteria have been
met. BabyCenter, Inc. is required to implement SOP 98-1 for the year ending
September 30, 2000. Adoption of SOP 98-1 is expected to have no material impact
on BabyCenter, Inc.'s financial condition or results of operations.
 
2.  PROPERTY AND EQUIPMENT
 
    Property and equipment consists of the following:
 
   
<TABLE>
<CAPTION>
                                                            SEPTEMBER 30,
                                                       ------------------------    MARCH 31,
                                                          1997         1998          1999
                                                       -----------  -----------  -------------
<S>                                                    <C>          <C>          <C>
Furniture and equipment..............................  $    98,593  $   685,858  $   1,458,850
Software.............................................        2,388        2,653        120,409
Leasehold improvements...............................           --        2,900          2,900
                                                       -----------  -----------  -------------
                                                           100,981      691,411      1,582,159
Less accumulated depreciation........................       (9,443)     (89,544)      (277,755)
                                                       -----------  -----------  -------------
Property and equipment, net..........................  $    91,538  $   601,867  $   1,304,404
                                                       -----------  -----------  -------------
                                                       -----------  -----------  -------------
</TABLE>
    
 
   
    Property and equipment includes certain furniture, computers, and equipment
financed under capital leases. The cost of such assets under capital leases was
$100,981 and $285,745 at September 30, 1997 and 1998, and $916,924 at March 31,
1999. Accumulated amortization for these assets was $9,443 and $88,748 at
September 30, 1997 and 1998 and $169,616 at March 31, 1999.
    
 
                                      F-32
<PAGE>
                                BABYCENTER, INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
   
       (INFORMATION FOR THE SIX MONTHS ENDED MARCH 31, 1998 IS UNAUDITED)
    
 
3.  COMMITMENTS
 
OPERATING LEASE COMMITMENTS
 
   
    BabyCenter, Inc. leases its facilities under noncancelable operating leases
expiring in May and July 1999. Rent expense for facilities under operating
leases was approximately $25,300 and $107,000 for the period ended September
1997 and for the year ended September 30, 1998. Rent expense was approximately
$65,600 and $141,600 for the six months ended March 31, 1998 and 1999. Future
minimum rental commitments under operating leases at March 31, 1999 are as
follows:
    
 
   
<TABLE>
<S>                                                                <C>
1999.............................................................  $ 121,328
2000.............................................................    125,818
                                                                   ---------
                                                                   $ 247,146
                                                                   ---------
                                                                   ---------
</TABLE>
    
 
CAPITAL LEASE OBLIGATIONS
 
    BabyCenter, Inc. leases certain furniture, computers and equipment under
noncancelable capital leases. Obligations under capital leases represent the
present value of future noncancelable rental payments under various lease
agreements.
 
   
    Future minimum lease payments under capital leases are as follows at March
31, 1999:
    
 
   
<TABLE>
<S>                                                               <C>
Fiscal year ended
  1999..........................................................  $ 144,166
  2000..........................................................    259,018
  2001..........................................................    170,032
  2002..........................................................    160,166
  2003..........................................................     39,272
  2004 and thereafter...........................................      2,355
                                                                  ---------
Total minimum lease payments....................................    775,009
Less amount representing interest...............................    (93,261)
                                                                  ---------
Present value of net minimum lease payments.....................    681,748
Less current portion............................................   (117,659)
                                                                  ---------
Long-term portion...............................................  $ 564,089
                                                                  ---------
                                                                  ---------
</TABLE>
    
 
4.  STOCKHOLDERS' EQUITY
 
CONVERTIBLE PREFERRED STOCK
 
   
    BabyCenter, Inc.'s Certificate of Incorporation provide for the issuance of
up to 5,700,000 shares of convertible preferred stock, 1,307,693 of which have
been designated as Series A, 1,860,672 as Series B, and 2,500,000 as Series C.
Shares outstanding at March 31, 1999 are 1,202,046 Series A, 1,693,884 Series B
and 2,000,000 Series C.
    
 
                                      F-33
<PAGE>
                                BABYCENTER, INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
   
       (INFORMATION FOR THE SIX MONTHS ENDED MARCH 31, 1998 IS UNAUDITED)
    
 
4.  STOCKHOLDERS' EQUITY (CONTINUED)
   
    Each share of Series A, B and C preferred stock is convertible, at the
option of the holder, into a share of common stock, on a one-for-one basis,
subject to certain adjustments for dilution, if any, resulting from future stock
issuances. Additionally, the preferred shares automatically convert into common
stock concurrent with the closing of an underwritten public offering of common
stock under the Securities Act of 1933 in which BabyCenter, Inc. receives at
least $15,000,000 in gross proceeds and the price per share is at least $10.00
(subject to adjustment for a recapitalization or certain other stock
adjustments).
    
 
   
    Series A, B and C preferred stockholders are entitled to annual
noncumulative dividends, before and in preference to any dividends paid on
common stock, when and as declared by the board of directors. No dividends have
been declared through March 31, 1999.
    
 
   
    The Series A, B and C preferred stockholders are entitled to receive, upon
liquidation or merger, a distribution of $0.65, $1.51 and $5.00 per share
(subject to adjustment for a recapitalization) plus all declared but unpaid
dividends. Thereafter, the remaining assets and funds, if any, shall be
distributed ratably on a per-share basis among the common stockholders and the
Series A, B and C preferred stockholders.
    
 
   
    The Series A, B and C preferred stockholders have voting rights equal to the
common shares they would own upon conversion.
    
 
   
    As of March 31, 1999, BabyCenter, Inc. has reserved 4,895,930 shares of
common stock for issuance upon conversion of its Series A, B and C preferred
stock.
    
 
COMMON STOCK
 
   
    Since inception (February 11, 1997), BabyCenter, Inc. issued 2,277,397
shares of common stock to founders and officers for cash and notes receivable.
The common stock is subject to repurchase, at the Company's option, until
vested. Shares generally vest over a period of three to four years. At March 31,
1999, approximately 928,113 shares were subject to repurchase. The
weighted-average fair value of unvested stock issued during the period since
inception (February 11, 1997) is $3.11 per share.
    
 
   
WARRANTS
    
 
   
    In October 1998, BabyCenter, Inc. entered into an agreement with a vendor
for the supply goods and certain fulfillment services to support electronic
commerce transactions of BabyCenter, Inc. In connection with this agreement,
BabyCenter, Inc. granted the vendor a warrant to purchase up to 120,000 shares
of common stock of BabyCenter, Inc. at a price of $0.25 per share. The warrant
becomes exercisable ratably over the term of the agreement. At March 31, 1999,
warrants for 60,000 shares were not exercisable. The warrant expires in November
2003. The warrant has been accounted for as a variable award and as such during
the six months ended March 31, 1999, the Company recorded a charge of $405,523
related to the value of the warrants which became exercisable during the period.
This amount is included in marketing and sales expense in the accompanying
Statement of Operations.
    
 
                                      F-34
<PAGE>
                                BABYCENTER, INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
   
       (INFORMATION FOR THE SIX MONTHS ENDED MARCH 31, 1998 IS UNAUDITED)
    
 
4.  STOCKHOLDERS' EQUITY (CONTINUED)
   
    In October 1998, BabyCenter, Inc. issued warrants to purchase up to 22,000
shares of Series C convertible preferred stock at $5.00 per share in connection
with an equipment lease financing arrangement. These warrants are immediately
exercisable and expire in October 2003 or earlier upon completion of the merger.
No amount was allocated to the value these warrants as such amounts were not
significant.
    
 
   
NOTES RECEIVABLE FROM OFFICERS
    
 
   
    Notes receivable from officers, totaling $1,102,000 at March 31, 1999
represent interest bearing full recourse notes from certain officers issued to
finance the purchase of 527,000 shares of common stock of BabyCenter, Inc. The
notes bear interest at a rate of 4.77% per annum, with principal and interest
due and payable on various dates in March 2003.
    
 
1997 STOCK PLAN
 
   
    In February 1997, the board of directors adopted the 1997 Stock Plan (the
"Plan") for issuance of options of common stock to eligible participants.
Options granted may be either incentive stock options or nonstatutory stock
options. Incentive stock options may be granted to employees with exercise
prices of no less than the fair value and nonstatutory options may be granted to
eligible participants at exercise prices of no less than 85% of the fair value
of the common stock on the grant date as determined by the board of directors.
Options generally vest at the rate of 25% after one year from the date of grant,
with the remaining balance vesting monthly over the next three years with a term
of 10 years. BabyCenter, Inc. has reserved 2,261,500 shares of common stock for
the grant of options under the Plan.
    
 
   
    Pro forma information regarding net loss is required by Statement of
Financial Accounting Standards No. 123, "Accounting for Stock-Based
Compensation" ("SFAS 123"), and has been determined as if BabyCenter, Inc. had
accounted for its employee stock options under the fair value method as
specified by SFAS 123. The fair value of these options was estimated at the date
of grant using the minimum value method with the following weighted-average
assumptions: no dividends; an expected life of five years; and a risk-free
interest rate of approximately 6% for the period ended September 30, 1997, for
the year ended September 30, 1998 and for the six months ended March 31, 1998
and 1999.
    
 
    The effect of applying the FASB statement's minimum value method to
BabyCenter, Inc.'s stock options granted did not result in pro forma net loss
amounts that are materially different from the reported historical amounts.
Therefore, such pro forma information is not separately presented herein. Future
pro forma net income (loss) results may be materially different from actual
amounts reported.
 
                                      F-35
<PAGE>
                                BABYCENTER, INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
   
       (INFORMATION FOR THE SIX MONTHS ENDED MARCH 31, 1998 IS UNAUDITED)
    
 
4.  STOCKHOLDERS' EQUITY (CONTINUED)
    A summary of activity under BabyCenter, Inc.'s stock option plan was as
follows:
 
   
<TABLE>
<CAPTION>
                                                                 SHARES UNDER      WEIGHTED-
                                             SHARES AVAILABLE      OPTIONS          AVERAGE
                                                 FOR GRANT       OUTSTANDING    EXERCISE PRICE
                                             -----------------  --------------  ---------------
<S>                                          <C>                <C>             <C>
Shares authorized for issuance.............          559,440               --             --
Options granted............................         (281,895)         281,895      $    0.07
                                             -----------------  --------------
Balance at September 30, 1997..............          277,545          281,895      $    0.07
Additional authorization...................          602,060               --             --
Options granted............................         (521,612)         521,612      $    0.17
Options exercised..........................               --               --             --
Options forfeited..........................          126,187         (126,187)     $    0.08
                                             -----------------  --------------
Balance at September 30, 1998..............          484,180          677,320      $    0.14
Additional authorization...................        1,100,000               --             --
Options granted............................         (792,038)         792,038      $    2.38
Options exercised..........................               --         (537,958)     $    2.05
Options forfeited..........................           48,542          (48,542)     $    0.40
                                             -----------------  --------------
Balance at March 31, 1999..................          840,684          882,858      $    1.34
                                             -----------------  --------------
                                             -----------------  --------------
</TABLE>
    
 
   
<TABLE>
<CAPTION>
                               OPTIONS OUTSTANDING                   OPTIONS EXERCISABLE
                  ---------------------------------------------  ---------------------------
                      OPTIONS                        WEIGHTED-      OPTIONS       WEIGHTED-
                  OUTSTANDING AT                      AVERAGE    EXERCISABLE AT    AVERAGE
 EXERCISE PRICE    SEPTEMBER 30,                     EXERCISE    SEPTEMBER 30,    EXERCISE
     RANGE             1998                            PRICE          1998          PRICE
- ----------------  ---------------     WEIGHTED-     -----------  --------------  -----------
                                       AVERAGE
                                      REMAINING
                                     CONTRACTUAL
                                        LIFE
                                   ---------------
                                     (IN YEARS)
<S>               <C>              <C>              <C>          <C>             <C>
  $0.07-$0.95           688,570            8.92      $    0.31        215,208     $    0.13
  $2.00-$4.00           194,288            9.93      $    3.50          7,750     $    3.20
                  ---------------                                --------------
  $0.07-$4.00           882,858            9.25      $    1.34        222,958     $    0.47
                  ---------------                                --------------
                  ---------------                                --------------
</TABLE>
    
 
   
    The weighted-average fair value of options granted during the period ended
September 30, 1997, the year ended September 30, 1998 and the six months ended
March 31, 1999 was $0.04, $0.04 and $0.56.
    
 
   
DEFERRED COMPENSATION
    
 
   
    BabyCenter, Inc. recorded deferred compensation of $9,469,000 for the six
months ended March 31, 1999. The amount recorded represents the difference
between the grant price and the deemed fair value of BabyCenter, Inc.'s common
stock subject to options granted. The amortization of deferred compensation is
being amortized to operations over the vesting period of the options, which is
typically four years. Total amortization recognized was $573,000 for the six
months ended March 31, 1999.
    
 
                                      F-36
<PAGE>
                                BABYCENTER, INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
   
       (INFORMATION FOR THE SIX MONTHS ENDED MARCH 31, 1998 IS UNAUDITED)
    
 
5.  INCOME TAXES
 
   
    As of March 31, 1999, BabyCenter, Inc. had federal net operating loss
carryforwards of approximately $4,800,000. The net operating loss and credit
carryforwards will expire at various dates beginning in 2012 through 2019, if
not utilized.
    
 
    Utilization of the net operating losses may be subject to a substantial
annual limitation due to the "change in ownership" provisions of the Internal
Revenue Code of 1986 and similar state provisions. The annual limitation may
result in the expiration of net operating losses and credits before utilization.
 
   
    Deferred income taxes reflect the net tax effects of temporary differences
between the carrying amounts of assets and liabilities for financial reporting
purposes and the amounts used for income tax purposes. As of September 30, 1997
and 1998, and March 31, 1999, BabyCenter, Inc. had deferred tax assets of
approximately $200,000, $600,000 and $2,000,000. The net deferred tax assets
relate primarily to net operating loss carryforwards and have been fully offset
by a valuation allowance.
    
 
6.  YEAR 2000 ISSUE (UNAUDITED)
 
    Many currently installed computer systems and software products are coded to
accept only two-digit entries in the date code field. Beginning in the year
2000, these date code fields will need to accept four-digit entries in order to
distinguish 21st century dates from 20th century dates. As a result, computer
systems and/or software used by many companies will need to be upgraded to
comply with Year 2000 requirements. Significant uncertainty exists concerning
the potential effects associated with this issue. Although BabyCenter, Inc.
believes that its products and services are Year 2000 compliant, there can be no
assurance that Year 2000 errors or defects will not be discovered in BabyCenter,
Inc.'s current and future products or services. Any failure by BabyCenter, Inc.
to make its products Year 2000 compliant could result in a decrease in revenue
and an increase in the allocation of resources to address Year 2000 problems
without additional revenue commensurate with such dedication of resources, or an
increase in litigation costs relating to losses suffered by BabyCenter, Inc.'s
customers due to such Year 2000 problems.
 
   
    BabyCenter is in the process of reviewing the year 2000 compliance of its
internally developed proprietary software. This review has included testing to
determine how its systems will function at and beyond the year 2000. BabyCenter
expects to complete these tests during the summer of 1999. Since inception,
BabyCenter has internally developed substantially all of the systems for the
operation of its Web site. These systems include the software used to provide
its Web site's search, customer interaction, and transaction-processing and
distribution functions, as well as monitoring and back-up capabilities. Based
upon its assessment to date, BabyCenter believes that its internally developed
proprietary software is year 2000 compliant.
    
 
   
    BabyCenter is currently assessing the year 2000 readiness of its third-party
supplied software, computer technology and other services, which include
software for use in its accounting, database and security systems. The failure
of such software or systems to be year 2000 compliant could have a material
negative impact on BabyCenter's corporate accounting functions and the operation
of its Web site. As part of the assessment of the year 2000 compliance of these
systems, BabyCenter has sought assurances from these vendors that their
software, computer technology
    
 
                                      F-37
<PAGE>
                                BABYCENTER, INC.
 
                   NOTES TO FINANCIAL STATEMENTS (CONTINUED)
 
   
       (INFORMATION FOR THE SIX MONTHS ENDED MARCH 31, 1998 IS UNAUDITED)
    
 
6.  YEAR 2000 ISSUE (UNAUDITED) (CONTINUED)
   
and other services are year 2000 compliant. BabyCenter has expensed amounts
incurred in connection with year 2000 assessment since its formation through
March 31, 1999. Such amounts have not been material. BabyCenter expects this
assessment process to be completed during the summer of 1999. Based upon the
results of this assessment, BabyCenter will develop and implement, if necessary,
a remediation plan with respect to third-party software, third-party vendors and
computer technology and services that may fail to be year 2000 compliant.
BabyCenter expects to complete any required remediation during the summer of
1999. At this time, the expenses associated with this assessment and potential
remediation plan that may be incurred in the future cannot be determined;
therefore, BabyCenter has not developed a budget for these expenses. The failure
of BabyCenter's software and computer systems and of its third-party suppliers
to be year 2000 compliant would have a material adverse effect on it.
    
 
   
    The year 2000 readiness of the general infrastructure necessary to support
its operations is difficult to assess. For instance, BabyCenter depends on the
integrity and stability of the Internet to provide its services. BabyCenter also
depends on the year 2000 compliance of the computer systems and financial
services used by consumers. Thus, the infrastructure necessary to support its
operations consists of a network of computers and telecommunications systems
located throughout the world and operated by numerous unrelated entities and
individuals, none of which has the ability to control or manage the potential
year 2000 issues that may impact the entire infrastructure. BabyCenter's ability
to assess the reliability of this infrastructure is limited and relies solely on
generally available news reports, surveys and comparable industry data. Based on
these sources, BabyCenter believes most entities and individuals that rely
significantly on the Internet are carefully reviewing and attempting to
remediate issues relating to year 2000 compliance, but it is not possible to
predict whether these efforts will be successful in reducing or eliminating the
potential negative impact of year 2000 issues. A significant disruption in the
ability of consumers to reliably access the Internet or portions of it or to use
their credit cards would have an adverse effect on demand for BabyCenter's
services and would have a material adverse effect on BabyCenter.
    
 
   
    At this time, BabyCenter has not yet developed a contingency plan to address
situations that may result if BabyCenter or its vendors are unable to achieve
year 2000 compliance because BabyCenter currently does not believe that such a
plan is necessary. The cost of developing and implementing such a plan, if
necessary, could be material. Any failure of its material systems, BabyCenter's
vendors' material systems or the Internet to be year 2000 compliant could have
material adverse consequences for BabyCenter. Such consequences could include
difficulties in operating BabyCenter's Web site effectively, taking product
orders, making product deliveries or conducting other fundamental parts of
BabyCenter's business.
    
 
   
7.  SUBSEQUENT EVENT
    
 
   
    On April 18, 1999, BabyCenter, Inc. and eToys Inc. signed a definitive
agreement to merge BabyCenter, Inc. with eToys Inc. Consummation of the merger
is expected by the end of the quarter ended June 30, 1999 and is subject to
certain closing conditions, including governmental approvals and approval by the
stockholders of BabyCenter, Inc. Under the terms of agreement, eToys Inc. would
issue its shares to the stockholders of BabyCenter, Inc. The merger is to be
treated as a purchase by eToys Inc. for accounting purposes.
    
 
                                      F-38
<PAGE>
                                  UNDERWRITING
 
    eToys and the Underwriters named below (the "underwriters") have entered
into an underwriting agreement with respect to the shares being offered. Subject
to certain conditions, each underwriter has severally agreed to purchase the
number of shares indicated in the following table. Goldman, Sachs & Co.,
BancBoston Robertson Stephens Inc., Donaldson, Lufkin & Jenrette Securities
Corporation and Merrill Lynch, Pierce, Fenner & Smith Incorporated are the
representatives of the underwriters.
 
<TABLE>
<CAPTION>
                                                                  Number of
                         Underwriters                              Shares
- ---------------------------------------------------------------  -----------
<S>                                                              <C>
Goldman, Sachs & Co............................................
BancBoston Robertson Stephens Inc..............................
Donaldson, Lufkin & Jenrette Securities Corporation............
Merrill Lynch, Pierce, Fenner & Smith Incorporated.............
                                                                 -----------
    Total......................................................
                                                                 -----------
                                                                 -----------
</TABLE>
 
                            ------------------------
 
    The underwriters are committed to take and pay for all of the shares
indicated in the table above, if any are taken.
 
    If the underwriters sell more shares than the total number set forth in the
table above, the underwriters have an option to buy up to an additional
1,230,000 shares from eToys to cover such sales. They may exercise that option
for 30 days. If any shares are purchased pursuant to this option, the
underwriters will severally purchase shares in approximately the same proportion
as set forth in the table above.
 
    The following tables show the per share and total underwriting discounts and
commissions to be paid to the underwriters by eToys. Such amounts are shown
assuming both no exercise and full exercise of the underwriters' option to
purchase 1,230,000 additional shares.
 
                                 Paid by eToys
 
<TABLE>
<CAPTION>
                                                   No Exercise    Full Exercise
                                                  -------------  ---------------
<S>                                               <C>            <C>
Per Share.......................................    $               $
Total...........................................    $               $
</TABLE>
 
    Shares sold by the underwriters to the public will initially be offered at
the initial public offering price set forth on the cover of this prospectus. Any
shares sold by the underwriters to securities dealers may be sold at a discount
of up to $         per share from the initial public offering price. Any such
securities dealers may resell any shares purchased from the underwriters to
certain other brokers or dealers at a discount of up to $         per share from
the initial public offering price. If all the shares are not sold at the initial
public offering price, the representatives may change the offering price and the
other selling terms.
 
    eToys and its directors, officers, employees and other securityholders have
agreed with the underwriters not to dispose of or hedge any of their common
stock or securities convertible into or exchangeable for shares of common stock
during the period from the date of this prospectus continuing through the date
180 days after the date of this prospectus, except with the prior written
consent of the representatives. See "Shares Eligible for Future Sale" for a
discussion of certain transfer restrictions.
 
    Prior to this offering, there has been no public market for the common
stock. The initial public offering price for the common stock has been
negotiated among eToys and the representatives of
 
                                      U-1
<PAGE>
the underwriters. Among the factors considered in determining the initial public
offering price of the shares, in addition to prevailing market conditions, were
eToys' historical performance, estimates of eToys' business potential and
earnings prospects, an assessment of eToys' management and the consideration of
the above factors in relation to market valuation of companies in related
businesses.
 
    eToys has applied to have the common stock listed on the Nasdaq National
Market under the symbol "ETYS".
 
    In connection with the offering, the underwriters may purchase and sell
shares of common stock in the open market. These transactions may include short
sales, stabilizing transactions and purchases to cover positions created by
short sales. Short sales involve the sale by the underwriters of a greater
number of shares than they are required to purchase in the offering. Stabilizing
transactions consist of certain bids or purchases made for the purpose of
preventing or retarding a decline in the market price of the common stock while
the offering is in progress.
 
    The underwriters may also impose a penalty bid. This occurs when a
particular underwriter repays to the underwriters a portion of the underwriting
discount received by it because the representatives have repurchased shares sold
by or for the account of such underwriter in stabilizing or short-sale covering
transactions.
 
    These activities by the underwriters may stabilize, maintain or otherwise
affect the market price of the common stock. As a result, the price of the
common stock may be higher than the price that otherwise might exist in the open
market. If these activities are commenced, they may be discontinued by the
underwriters at any time. These transactions may be effected on the Nasdaq
National Market, in the over-the-counter market or otherwise.
 
    The underwriters do not expect sales to discretionary accounts to exceed
five percent of the total number of shares offered.
 
    The underwriters have reserved for sale, at the initial public offering
price, up to 1,230,000 of the common stock offered hereby for certain
individuals designated by eToys who have expressed an interest in purchasing
such shares of common stock in the offering. The number of shares available for
sale to the general public will be reduced to the extent such persons purchase
such reserved shares. Any reserved shares not so purchased will be offered by
the underwriters to the general public on the same basis as other shares offered
hereby.
 
   
    eToys estimates that the total expenses of the offering, excluding
underwriting discounts and commissions, will be approximately $1,450,000.
    
 
    eToys has agreed to indemnify the underwriters against certain liabilities,
including liabilities under the Securities Act of 1933.
 
                                      U-2
<PAGE>
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
    No dealer, salesperson or other person is authorized to give any information
or to represent anything not contained in this prospectus. You must not rely on
any unauthorized information or representations. This prospectus is offer to
sell only the shares offered hereby, but only under circumstances and in
jurisdictions where it is lawful to do so. The information contained in this
prospectus is current only as of its date.
 
                               ------------------
 
                               TABLE OF CONTENTS
 
   
<TABLE>
<CAPTION>
                                         Page
                                       ---------
<S>                                    <C>
Prospectus Summary...................          3
Risk Factors.........................          8
Use of Proceeds......................         21
Dividend Policy......................         21
Capitalization.......................         22
Dilution.............................         24
Selected Financial Data..............         25
Management's Discussion and Analysis
  of Financial Condition and Results
  of Operations......................         26
Business.............................         36
Recent Developments..................         49
Management...........................         51
Certain Transactions.................         61
Principal Stockholders...............         65
Description of Capital Stock.........         68
Shares Eligible for Future Sale......         71
Legal Matters........................         73
Experts..............................         73
Additional Information...............         74
Index to Financial Statements........        F-1
Underwriting.........................        U-1
</TABLE>
    
 
                               ------------------
 
    Through and including              , 1999 (the 25th day after the date of
this prospectus), all dealers effecting transactions in these securities,
whether or not participating in this offering, may be required to deliver a
prospectus. This is in addition to a dealer's obligation to deliver a prospectus
when acting as an underwriter and with respect to an unsold allotment or
subscription.
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
                                8,200,000 Shares
                                   ETOYS INC.
                                  Common Stock
 
                                 -------------
 
                                     [LOGO]
 
                                 -------------
 
                              GOLDMAN, SACHS & CO.
                         BANCBOSTON ROBERTSON STEPHENS
                          DONALDSON, LUFKIN & JENRETTE
                              MERRILL LYNCH & CO.
                      Representatives of the Underwriters
<PAGE>
                                    PART II
                     INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 13. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION
 
    The following table sets forth the costs and expenses, other than
underwriting discounts and commissions, payable by eToys in connection with the
sale of Common Stock being registered. All amounts are estimates except the SEC
registration fee, the NASD filing fee and the Nasdaq National Market listing
fee.
 
<TABLE>
<CAPTION>
                                                                                   AMOUNT
                                                                                 TO BE PAID
                                                                                 ----------
<S>                                                                              <C>
SEC registration fee...........................................................  $   31,970
NASD filing fee................................................................      12,000
Nasdaq National Market listing fee.............................................      95,000
Printing and engraving expenses................................................     500,000
Legal fees and expenses........................................................     400,000
Accounting fees and expenses...................................................     320,000
Blue Sky qualification fees and expenses.......................................       5,000
Transfer Agent and Registrar fees..............................................       5,000
Miscellaneous fees and expenses................................................      81,030
                                                                                 ----------
    Total......................................................................  $1,450,000
                                                                                 ----------
                                                                                 ----------
</TABLE>
 
ITEM 14. INDEMNIFICATION OF DIRECTORS AND OFFICERS
 
    Section 145 of the Delaware General Corporation Law authorizes a court to
award, or a corporation's Board of Directors to grant, indemnity to directors
and officers in terms sufficiently broad to permit such indemnification under
certain circumstances for liabilities (including reimbursement for expenses
incurred) arising under the Securities Act of 1933. Article VII of our current
Certificate of Incorporation (Exhibit 3.1 hereto) and Article VI of our current
Bylaws (Exhibit 3.3 hereto) provide for indemnification of our directors,
officers, employees and other agents to the maximum extent permitted by Delaware
law. In addition, we have entered into Indemnification Agreements (Exhibit 10.14
hereto) with our officers and directors. The Underwriting Agreement (Exhibit
1.1) also provides for cross-indemnification among eToys and the Underwriters
with respect to certain matters, including matters arising under the Securities
Act.
 
ITEM 15. RECENT SALES OF UNREGISTERED SECURITIES
 
    Since our incorporation in November 1996, we have sold and issued the
following securities:
 
    1.  On June 27, 1997 we issued 11,680,002 shares of common stock to five
founders for an aggregate consideration of $58,400.01. On June 27, 1997 we also
issued 19,400,001 shares of common stock and a Note in the principal amount of
$100,000 to one investor for an aggregate consideration of $197,000.01.
 
    2.  On September 29, 1997, we issued one investor a warrant to purchase
150,000 shares of common stock in connection with the transfer of certain
intellectual property.
 
    3.  On August 15, 1997 and September 26, 1997, we issued Notes in the
principal amount of $895,000 and warrants to purchase 2,165,271 shares of Series
A preferred stock to 40 investors for an aggregate consideration of $895,000.
The Notes converted into 4,404,054 shares of Series A preferred stock.
 
                                      II-1
<PAGE>
    4.  On December 23, 1997, we issued 18,954,051 shares of Series A preferred
stock to fifty accredited investors for an aggregate consideration of
$3,917,170.54.
 
    5.  On March 11, 1998, we issued 2,340,000 shares of common stock to one
accredited investor in exchange for substantially all of the assets of a
business owned by the investor (less $270,000 cash).
 
    6.  On May 6, 1998, we issued Notes in the aggregate principal amount of
$2,530,679.61 to four accredited investors. The Notes converted into 3,609,756
shares of Series B preferred stock.
 
    7.  On June 4, 1998, we issued 31,424,510 shares of Series B preferred stock
to twelve accredited investors for am aggregate consideration of $22,030,677.17.
 
    8.  On June 17, 1998, we issued 4,235,436 shares of Series B preferred stock
to sixteen accredited investors for an aggregate consideration of $2,969,322.97.
 
    9.  On January 31, 1999 we issued a warrant to purchase 11,412 shares of
common stock to a lessor in connection with an equipment financing.
 
    10. On March 24, 1999 we issued an aggregate of 1,999,998 shares of Series C
preferred stock to two large institutional accredited investors for aggregate
consideration of $19,999,980.
 
    11. Since inception we have issued an aggregate of 18,522,900 options to
purchase common stock of eToys to a number of our employees, directors and
consultants.
 
    The issuances of the above securities were deemed to be exempt from
registration under the Securities Act in reliance on Section 4(2) of such
Securities Act as transactions by an issuer not involving any public offering.
In addition, certain issuances described in Item 11 were deemed exempt from
registration under the Securities Act in reliance upon Rule 701 promulgated
under the Securities Act. The recipients of securities in each such transaction
represented their intentions to acquire the securities for investment only and
not with a view to or for sale in connection with any distribution thereof and
appropriate legends were affixed to the share certificates and warrants issued
in such transactions. All recipients had adequate access, through their
relationships with us, to information about us.
 
ITEM 16. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
 
    (a) Exhibits
 
   
<TABLE>
<CAPTION>
NUMBER       DESCRIPTION
- -----------  ----------------------------------------------------------------------------------
<C>          <S>
     1.1*    Form of Underwriting Agreement dated April   , 1999.
 
     2.1*    Agreement and Plan of Reorganization by and among eToys, BabyCenter, Inc. and,
               with respect to Article VII only, Pat Kenealy as Shareholder Representative,
               dated as of April 18, 1999.
 
     3.1*    Amended and Restated Certificate of Incorporation of eToys (superseded by Exhibit
               3.5).
 
     3.2*    Amended and Restated Certificate of Incorporation of eToys (proposed) (superseded
               by Exhibit 3.6).
 
     3.3*    Amended and Restated Bylaws of eToys.
 
     3.4*    Amended and Restated Bylaws of eToys (proposed).
 
     3.5*    Amended and Restated Certificate of Incorporation of eToys.
 
     3.6*    Amended and Restated Certificate of Incorporation of eToys (proposed).
 
     4.1*    Specimen Stock Certificate.
 
     5.1     Opinion of Venture Law Group regarding the legality of the Common Stock being
               registered.
</TABLE>
    
 
                                      II-2
<PAGE>
   
<TABLE>
<CAPTION>
NUMBER       DESCRIPTION
- -----------  ----------------------------------------------------------------------------------
<C>          <S>
    10.1*    Stock Purchase Agreement dated June 27, 1997 between eToys and Edward C. Lenk.
 
    10.2*    Restricted Stock Purchase Agreement dated June 27, 1997 between eToys and Edward
               C. Lenk.
 
    10.3*    Stock Purchase Agreement dated June 27, 1997 between eToys and Frank C. Han.
 
    10.4*    Restricted Stock Purchase Agreement dated June 27, 1997 between eToys and Frank C.
               Han.
 
    10.5*    Note and Stock Purchase Agreement dated June 27, 1997 between eToys and idealab!.
 
    10.6+    Interactive Marketing Agreement dated October 1, 1997 between eToys and America
               Online, Inc. (amended January 1, 1998).
 
    10.7*    Series A Preferred Stock Purchase Agreement dated December 23, 1997 among eToys
               and certain investors.
 
    10.8*    Series B Preferred Stock Purchase Agreement dated June 4, 1998 among eToys and
               certain investors.
 
    10.9*    Amended and Restated Investors' Rights Agreement dated June 4, 1998, among eToys
               and certain investors (superseded by Exhibit 10.24).
 
    10.10*   Amended and Restated Voting Agreement dated June 4, 1998, among eToys and certain
               investors (superseded by Exhibit 10.25).
 
    10.11*   Amended and Restated Right of First Refusal and Co-Sale Agreement dated June 4,
               1998, among eToys, Edward C. Lenk, Frank C. Han and certain investors
               (superseded by Exhibit 10.26).
 
    10.12*   Lease dated January 22, 1999 between eToys and Spieker Properties, L.P.
 
    10.13*   Standard Industrial Lease Agreement dated June 26, 1998 between eToys and Newcrow
               (amended October 15, 1998).
 
    10.14*   Form of Indemnification Agreement between eToys and each of its officers and
               directors.
 
    10.15*   1997 Stock Plan (superseded by Exhibit 10.27).
 
    10.16*   1999 Stock Plan (superseded by Exhibit 10.30).
 
    10.17*   1999 Employee Stock Purchase Plan (superseded by Exhibit 10.31).
 
    10.18*   1999 Directors' Stock Option Plan.
 
    10.19*   Offer Letter dated December 5, 1998 between eToys and John R. Hnanicek.
 
    10.20*   Offer Letter dated December 28, 1998 between eToys and Louis V. Zambello III.
 
    10.21*   Offer Letter dated January 12, 1999 between eToys and Steven J. Schoch.
 
    10.22*   Equipment Lease Line dated December 24, 1998 between eToys and Comdisco, Inc.
 
    10.23*   Series C Preferred Stock Purchase Agreement dated March 24, 1999 among eToys and
               certain investors.
 
    10.24*   Amended and Restated Investors' Rights Agreement dated March 24, 1999 among eToys
               and certain investors.
 
    10.25*   Amended and Restated Voting Agreement dated March 24, 1999 among eToys and certain
               investors.
 
    10.26*   Amended and Restated Right of First Refusal and Co-Sale Agreement dated March 24,
               1999 among eToys and certain investors.
 
    10.27*   1997 Stock Plan (as amended) (superseded by Exhibit 10.29).
</TABLE>
    
 
   
                                      II-3
    
<PAGE>
   
<TABLE>
<CAPTION>
NUMBER       DESCRIPTION
- -----------  ----------------------------------------------------------------------------------
<C>          <S>
    10.28*   Fulfillment Services Agreement by and between eToys and Fingerhut Business
               Services, Inc. dated as of April 21, 1999.
 
    10.29    1997 Stock Plan (as amended).
 
    10.30    1999 Stock Plan (as amended).
 
    10.31    1999 Employee Stock Purchase Plan (as amended).
 
    23.1     Consent of Accountants.
 
    23.2     Consent of Accountants.
 
    23.3     Consent of Attorneys (see Exhibit 5.1).
 
    24.1*    Power of Attorney.
 
    99.1     Consent of Matthew N. Glickman.
</TABLE>
    
 
- ------------------------
 
 * Previously filed by the registrant with the Commission.
 
 + Confidential treatment requested as to certain portions of this Exhibit.
 
    (b) Financial Statement Schedules
 
    Schedules not listed above have been omitted because the information
required to be set forth therein is not applicable or is shown in the financial
statements or notes thereto.
 
ITEM 17. UNDERTAKINGS
 
    The undersigned registrant hereby undertakes to provide to the underwriters
at the closing specified in the underwriting agreements certificates in such
denominations and registered in such names as required by the underwriters to
permit prompt delivery to each purchaser.
 
    Insofar as indemnification for liabilities arising under the Securities Act
of 1933 may be permitted to directors, officers and controlling persons of the
registrant pursuant to the foregoing provisions, or otherwise, the registrant
has been advised that in the opinion of the Securities and Exchange Commission
such indemnification is against public policy as expressed in the Securities Act
and is, therefore, unenforceable. In the event that a claim for indemnification
against such liabilities (other than the payment by the registrant of expenses
incurred or paid by a director, officer, or controlling person of the registrant
in the successful defense of any action, suit or proceeding) is asserted by such
director, officer or controlling person in connection with the securities being
registered, the registrant will, unless in the opinion of its counsel the matter
has been settled by controlling precedent, submit to a court of appropriate
jurisdiction the question whether such indemnification by it is against public
policy as expressed in the Securities Act and will be governed by the final
adjudication of such issue.
 
    The undersigned registrant hereby undertakes that:
 
    (1) For purposes of determining any liability under the Securities Act of
1933, the information omitted from the form of prospectus filed as part of this
registration statement in reliance upon Rule 430A and contained in a form of
prospectus filed by the registrant pursuant to Rule 424(b)(1) or (4) or 497(h)
under the Securities Act shall be deemed to be part of this registration
statement as of the time it was declared effective.
 
    (2) For the purpose of determining any liability under the Securities Act of
1933, each post-effective amendment that contains a form of prospectus shall be
deemed to be a new registration statement relating to the securities offered
therein, and the offering of such securities at that time shall be deemed to be
the initial BONA FIDE offering thereof.
 
                                      II-4
<PAGE>
                                   SIGNATURES
 
   
    Pursuant to the requirements of the Securities Act of 1933, the registrant
has duly caused this Amendment No. 3 to Registration Statement to be signed on
its behalf by the undersigned, thereunto duly authorized, in the City of Santa
Monica, State of California on May 10, 1999.
    
 
<TABLE>
<S>                             <C>  <C>
                                ETOYS INC.
 
                                By:              /s/ EDWARD C. LENK
                                     -----------------------------------------
                                                   Edward C. Lenk
                                       PRESIDENT, CHIEF EXECUTIVE OFFICER AND
                                                 UNCLE OF THE BOARD
</TABLE>
 
   
    PURSUANT TO THE REQUIREMENTS OF THE SECURITIES ACT OF 1933, THIS AMENDMENT
NO. 3 TO REGISTRATION STATEMENT HAS BEEN SIGNED BY THE FOLLOWING PERSONS IN THE
CAPACITIES AND ON THE DATES INDICATED:
    
 
   
<TABLE>
<CAPTION>
          SIGNATURE                       TITLE                    DATE
- ------------------------------  --------------------------  -------------------
<C>                             <S>                         <C>
      /s/ EDWARD C. LENK        President, Chief Executive
- ------------------------------    Officer and Uncle of the     May 10, 1999
        Edward C. Lenk            Board
 
     /s/ STEVEN J. SCHOCH
- ------------------------------  Chief Financial Officer        May 10, 1999
       Steven J. Schoch
 
       PETER C.M. HART*
- ------------------------------  Director                       May 10, 1999
       Peter C.M. Hart
 
          TONY HUNG*
- ------------------------------  Director                       May 10, 1999
          Tony Hung
 
       MICHAEL MORITZ*
- ------------------------------  Director                       May 10, 1999
        Michael Moritz
 
         DANIEL NOVA*
- ------------------------------  Director                       May 10, 1999
         Daniel Nova
</TABLE>
    
 
*Power of Attorney
 
<TABLE>
<S>   <C>                        <C>                         <C>
By:     /s/ STEVEN J. SCHOCH
      -------------------------
          Steven J. Schoch
          ATTORNEY IN FACT
</TABLE>

<PAGE>

                                                                    EXHIBIT 5.1

                                April 22, 1999

eToys Inc.
2850 Ocean Park Blvd., Suite 225
Santa Monica, CA 90405

     REGISTRATION STATEMENT ON FORM S-1 (FILE NO. 333-72469)

Ladies and Gentlemen:

     We have examined the Registration Statement on Form S-1 (File No. 
333-72469), as amended by Amendment No. 1 to Form S-1 and by Amendment No. 2 
to Form S-1 (the "REGISTRATION STATEMENT") to be filed by you with the 
Securities and Exchange Commission on April 22, 1999, in connection with the 
registration under the Securities Act of 1933 of shares of you Common Stock 
(the "SHARES"). As your legal counsel in connection with this transaction, we 
have examined the proceedings taken and we are familiar with the proceedings 
proposed to be taken by you in connection with the sale and issuance of the 
Shares.

     It is our opinion that the Shares, when issued and sold in the manner 
described in the Registration Statement, will be legally and validly issued, 
fully paid and nonassessable. We express no opinion as to matters governed by 
any laws other than the laws of the State of California, the General 
Corporate Law of the State of Delaware and the federal securities laws of the 
United States of America.

     We consent to the use of this opinion as an exhibit to the Registration 
Statement and further consent to the use of our name wherever it appears in 
the Registration Statement and in any amendment to it.

                                       Sincerely,

                                       VENTURE LAW GROUP
                                       A Professional Corporation

                                       /s/ VENTURE LAW GROUP


<PAGE>

                                                                 EXHIBIT 10.6

          ASTERISKS OR OTHER MARKS IN THIS EXHIBIT IDENTIFY WHERE 
       CONFIDENTIAL INFORMATION HAS BEEN OMITTED. THE REGISTRANT HAS 
       FILED WITH THE SECURITIES AND EXCHANGE COMMISSION THE OMITTED 
     CONFIDENTIAL INFORMATION WITH A REQUEST FOR CONFIDENTIAL TREATMENT.

                                                                 CONFIDENTIAL

                       INTERACTIVE MARKETING AGREEMENT

     This Interactive Marketing Agreement (the "Agreement"), dated as of 
October 1, 1997 (the "Effective Date"), is between America Online, Inc. 
("AOL"), a Delaware corporation, with offices at 22000 AOL Way, Dulles, 
Virginia 20166, and eToys Inc. ("eToys"), a private corporation, with offices 
at 1640 5th Street, Suite 124, Santa Monica, CA 90401. AOL and eToys may be 
referred to individually as a "Party" and collectively as "Parties."

                                 INTRODUCTION

     AOL and eToys each desires to enter into an interactive marketing 
relationship whereby AOL will promote an interactive site referred to (and 
further defined) herein as the Affiliated eToys Site. This relationship is 
further described below and is subject to the terms and conditions set forth 
in this Agreement. Defined terms used but not defined in the body of the 
Agreement will be as defined on Exhibit B attached hereto.

                                      TERMS

1.   PROMOTION, DISTRIBUTION AND MARKETING.

     1.1. AOL PROMOTION OF AFFILIATED eTOYS SITE.

          AOL will provide eToys with the promotions for the Affiliated eToys 
          Site described on Exhibit A (the "Promotions"). Screen shots 
          indicating the current design for the applicable screens within the 
          shopping channels on each of the AOL Service and AOL.com are 
          attached hereto. Subject to eToys's reasonable approval, AOL will 
          have the right to fulfill its promotional commitments with respect 
          to any of the foregoing by providing eToys comparable promotional 
          placements in alternative areas of the AOL Network. AOL reserves 
          the right to redesign or modify the organization, structure, "look 
          and feel," navigation and other elements of the AOL services at any 
          time. In the event such modifications materially and adversely 
          affect any specific Promotion, AOL will work with eToys to provide 
          eToys, as its sole remedy, a comparable promotional placement. In 
          the event that modifications materially and adversely affect the 
          aggregate promotional value to be received hereunder by eToys 
          (including, without limitation, the promotional value of the 
          placements reflected through the attached screen shots) and AOL and 
          eToys cannot reach agreement regarding substitute promotional 
          placements reasonably satisfactory to eToys (notwithstanding both 
          Parties' good faith efforts to reach agreement for a period of 
          thirty days), then eToys will be entitled to terminate this 
          Agreement with fifteen days prior written notice to AOL. In the 
          event of such an early termination, eToys will be responsible for 
          the pro-rata portion of the payments provided for herein. This 
          pro-rata portion will represent the average of the percentages of 
          value delivered with respect to each component of Promotions 
          described on Exhibit A. For the impressions-based Promotions, the 
          percentage of value will be determined with reference to the 
          percentage of impressions which were delivered prior to the 
          effectiveness of the termination. For the other Promotions, the 
          percentage of value will be determined with reference to the 
          percentage of days of the term of the agreement which precede the 
          effectiveness of such termination.

          With respect to the impressions targets specified on Exhibit A, 
          AOL will not be obligated to provide in excess of any of such 
          target amounts in any year. Any shortfall in impressions at the end 
          of a year will not be deemed a breach of the Agreement by AOL. In 
          the event there is a shortfall in impressions as of the end of 
          either year during the Initial Term (a "Shortfall"), AOL will 
          provide eToys with advertising placements in mutually

                                        1

<PAGE>

                                                                 CONFIDENTIAL


          agreed upon areas of the AOL Network which have a total value, 
          based on rates comparable to those set forth in Exhibit A, equal to 
          the value of the Shortfall (determined by multiplying the 
          percentage of impressions that were not delivered by the total 
          guaranteed payment provided for below) and which will be delivered 
          during the first four months following the end of the year in 
          question. Notwithstanding the foregoing: (i) in the event that the 
          aggregate shortfall at the end of either year exceeds [*], then 
          eToys will be entitled to incremental impressions (of comparable 
          value) during the subsequent year equal to [*] of the excess 
          shortfall; and (ii) in the event that the aggregate shortfall at 
          the end of the first year exceeds [*], then eToys will have the 
          right to terminate this Agreement with written notice delivered to 
          AOL by December 1, 1998 (or within five days of such later date as 
          such first year shortfall shall be identified), with such 
          termination to be effective as of December 31, 1998.

     1.2. CONTENT OF PROMOTIONS. The specific eToys Content (e.g., eToys's 
          logo) to be contained within the Promotions will be determined by 
          eToys, subject to AOL technical limitations and AOL's 
          then-applicable policies relating to advertising and promotions. 
          Except to the extent described herein, the specific form, 
          placement, duration and nature of the Promotions will be as 
          determined by AOL in its reasonable editorial discretion 
          (consistent with the editorial composition of the applicable 
          screens).

     1.3. eTOYS PROMOTION OF AFFILIATED eTOYS SITE AND AOL. As set forth in 
          fuller detail in Exhibit C, eToys will promote the availability of 
          the Affiliated eToys Site through the AOL Network.

2.   AFFILIATED eTOYS SITE.

     2.1. CONTENT. eToys will make available through the Affiliated eToys 
          Site a substantial offering of Toys, and may also include other 
          children's products (the "Other Products"); provided that: (i) such 
          Other Products will not be promoted through the Promotions; (ii) 
          eToys will not devote a linked page of the Affiliated eToys Site 
          (i.e., the page directly linked from a Promotion on the AOL Service 
          or AOL.com) wholly or primarily to the promotion of any Other 
          Products; (iii) the Affiliated eToys Site will remain principally 
          focused on the promotion and sale of Toys. eToys will review, 
          delete, edit, create, update and otherwise manage all Content 
          available on or through the Affiliated eToys Site in accordance 
          with the terms of this Agreement. eToys will ensure that the 
          Affiliated eToys Site does not in any respect promote, advertise, 
          market or distribute the products, services or content of any 
          Interactive Service through the linked pages of the Affiliated 
          eToys Site. The linked pages of the Affiliated eToys Site will not 
          contain advertisements, promotions, links, sponsorships or other 
          Content (i) relating to any Products other than Toys and Other 
          Products or (ii) otherwise in conflict with AOL's standard 
          advertising policies (except as expressly approved by writing by 
          AOL).

     2.2. PRODUCTION WORK. eToys will be responsible for all production work 
          associated with the Affiliated eToys Site, including all related 
          costs and expenses.

     2.3. TECHNOLOGY. eToys shall take reasonable steps necessary to conform 
          its promotion and sale of Products through the Affiliated eToys 
          Site to the then-existing technologies identified by AOL which are 
          optimized for the AOL Service. AOL reserves the right to review and 
          test the Affiliated eToys Site from time to time to determine whether
          the site is compatible with AOL's then-available client and host 
          software and the AOL Network.

     2.4. PRODUCT OFFERING. eToys will ensure that the Affiliated eToys Site 
          includes all of the Products and other Content (including, without 
          limitation, any features, offers, contests, functionality or 
          technology) that are then made available by or on behalf of eToys 
          through

                                          2

* CERTAIN CONFIDENTIAL INFORMATION ON THIS PAGE HAS BEEN OMITTED AND FILED 
  SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION.

<PAGE>

                                                                 CONFIDENTIAL

          the "General eToys Site" (i.e., the publicly available site at 
          www.etoys.com to which an unregistered user would have access); 
          provided, however, that (a) such inclusion will not be required 
          where it is commercially or technically impractical to either Party 
          (i.e., inclusion would cause either Party to incur substantial 
          incremental costs); and (b) eToys will notify AOL of the material, 
          specific changes in scope, nature and/or offerings required by such 
          inclusion.

     2.5. PRICING AND TERMS. eToys will ensure that the prices (and any other 
          required consideration) for Products in the Affiliated eToys Site 
          do not exceed the prices for substantially similar Products 
          offered by or on behalf of eToys through the General eToys Site.

     2.6. SPECIAL OFFERS. eToys will promote through the Affiliated eToys 
          Site on a regular and consistent basis (at least four times per 
          year) special offers exclusively available to AOL Members to be 
          determined by eToys in its reasonable discretion (collectively, the 
          "Special Offers"). eToys will provide AOL with reasonable prior 
          notice of Special Offers so that AOL can market the availability of 
          such Special Offers in the manner AOL deems appropriate in its 
          editorial discretion, subject to the terms and conditions hereof.

     2.7. OPERATING STANDARDS. eToys will ensure that the Affiliated eToys 
          Site complies with the operating standards set forth in Exhibit D.

     2.8. TRAFFIC FLOW. eToys will take reasonable efforts to ensure that AOL 
          traffic is either kept within the Affiliated eToys Site or 
          channeled back into the AOL Network (with the exception of 
          advertising links sold and implemented pursuant to the Agreement). 
          The Parties will work together on mutually acceptable links back to 
          the AOL Service.

3.   AOL EXCLUSIVITY OBLIGATIONS. With respect to any eToys Competitor 
     marketing online a comprehensive selection of products for children 
     which are primarily Toys, on a retail basis (the "Exclusive Products"), 
     eToys will be the exclusive third party marketer of Toys to which AOL 
     sells an anchor tenant placement on the main screen of the shopping 
     channel of AOL.com ("the Exclusive Area") during the Initial Term. The 
     foregoing exclusivity will apply to each eToys Competitor (a) only to 
     the extent the eToys Competitor is or remains a provider of the 
     Exclusive Products or (b) if the eToys Competitor is not solely a 
     provider of the Exclusive Products (i.e., it is also engaged in other 
     activities), only to the marketing of the Exclusive Products by such 
     eToys Competitor through promotions in the Exclusive Area. 
     Notwithstanding anything to contrary in this Section 3, no provision of 
     this Agreement will limit AOL's ability (on or off the AOL Network) to 
     undertake activities or perform duties pursuant to existing arrangements 
     with third parties.

4.   PAYMENTS.

     4.1. PAYMENTS. eToys will pay AOL an amount of Three Million Dollars 
          (US$3,000,000), to be paid in: [*]


                                            3

* CERTAIN CONFIDENTIAL INFORMATION ON THIS PAGE HAS BEEN OMITTED AND FILED
  SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION.

<PAGE>

                                                                 CONFIDENTIAL 

          As indicated elsewhere herein, this Agreement supersedes eToys 
          prior agreements with AOL related to advertising and placement in 
          the AOL shopping channel (the "Prior Agreements"). In that regard, 
          (i) eToys has no further payment obligations under the Prior 
          Agreements (except to invoices which have been received by eToys as 
          of its execution of this Agreement) and (ii) any impressions 
          delivered to eToys beginning as of the Effective Date will count 
          towards the impressions commitments contained herein.

     4.2. WIRED PAYMENTS; LATE PAYMENTS. All payments required under this 
          Section 4 will be paid in immediately available, non-refundable 
          funds either by way of check or as wired to AOL's account. All 
          amounts owed hereunder not paid when due and payable will bear 
          interest from the date such amounts are due and payable at the rate 
          of 10% per year.

5.  TERM; RENEWAL; TERMINATION.

     5.1  TERM. Unless earlier terminated as set forth herein, the initial 
          term of this Agreement will be from the Effective Date through 
          December 31, 1999 (the "Initial Term")

     5.2. TERMINATION FOR BREACH. Except as expressly provided elsewhere in 
          this Agreement, either Party may terminate this Agreement at any 
          time in the event of a material breach of the Agreement by the 
          other Party which remains uncured after thirty (30) days written 
          notice thereof to the other Party (or such shorter period as may be 
          specified elsewhere in this Agreement). NOtwithstanding the 
          foregoing, in the event of a material breach of a provision that 
          expressly requires action to be completed within an express period 
          shorter than 30 days, either Party may terminate this Agreement if 
          the breach remains uncured after written notice thereof to the 
          other Party.

     5.3  TERMINATION FOR BANKRUPTCY/INSOLVENCY. Either Party may terminate 
          this Agreement immediately following written notice to the other 
          Party if the other Party (i) ceases to do business in the normal 
          course, (ii) becomes or is declared insolvent or bankrupt, (iii) is 
          the subject of any proceeding related to its liquidation or 
          insolvency (whether voluntary or involuntary) which is not 
          dismissed within ninety (90) calendar days or (iv) makes an 
          assignment for the benefit of creditors.

6.   STANDARD TERMS. The Standard Online Commerce Terms & Conditions set forth 
     on Exhibit E attached hereto and Standard Legal Terms & Conditions set 
     forth on Exhibit F attached hereto are each hereby made a part of this 
     Agreement.

IN WITNESS WHEREOF, the Parties hereto have executed this Agreement as of the 
Effective Date.

AMERICA ONLINE, INC.                   ETOYS INC.

By: /s/ David M. [ILLEGIBLE]          By: /s/ Toby Lenk
   ------------------------------         -------------------------------

Print Name: David M. [ILLEGIBLE]      Print Name:  /s/ Toby Lenk
           ----------------------                  ----------------------

Title:  Sr. V.P.                     Title:  CEO
      ---------------------------            ----------------------------

                                       4

<PAGE>

                                                               CONFIDENTIAL

                                  EXHIBIT A

                         PLACEMENT/PROMOTION PLAN

AOL SERVICE SHOPPING CHANNEL (through December 31, 1998)([*] per year*) eToys 
will receive two adjacent "tenant" slots within the following department 
screens within the AOL Service Shopping Channel Toys Department. Each tenant 
slot will include the following:

- -    One continuous (24/7) button with corporate brand or logo on the 
     department front screen (consistent in size and nature with other 
     "tenant" button appearing on such screen)
- -    Rotation with other tenants in the department on a continuous (24/7) 
     promotional banner on the department front screen
- -    Featured product with text promotion for [*] minimum on the relevant 
     department screen
- -    Rotation through the department screen in text-based programming promos 
     along with other merchants and channel initiatives
- -    Rotation through the shopping channel search screen advertising banners 
     along with all other anchors and tenants
- -    One keyword for trade name or trademark (subject to availability)
- -    Participation in the following programs at no additional charge (the 
     "Program Areas"):
     - Electronic Order Blank Area
     - Bargain Basement
     - Quick Gifts
     - Event and/or theme areas (e.g., Christmas Shop)

AOL.COM SHOPPING CHANNEL (Anchor Plus package)(through December 31, 1999)([*] 
per year*) eToys will receive: (i) one continuous (24/7) button "above the 
fold" with corporate brand or logo on the front screen of the AOL.com 
Shopping Channel (which will be one of nine buttons for anchor tenants on 
such screen); (ii) one "tenant" slot within the Toy department of such 
channel (including the same components as the tenant slots described above); 
and (iii) [*] impressions (per year) in banner advertising through 
AOL.com areas.

ADDITIONAL ADVERTISING (PER YEAR*)(through December 31, 1999, except as 
otherwise specified):
- -    [*] Impressions ([*] cpm) to eToys advertising banners appearing 
     on results pages from searches on AOL.com through AOLNetfind using the 
     search terms Toy, Toys Playskool, Hasbro, Barbie, Barbies, Brio, 
     Playmobil, Lego, Mattel, Tikes (subject to any third party intellectual 
     property rights in any such keywords).
- -    [*] Impressions to "run of service" banners appearing on AOL.com 
     between 11/15 and 12/28
- -    [*] Impressions ([*] cmp) to banners appearing within the 
     "Families" netChannel on AOL.com 
- -    [*] Impressions ([*] cpm) to banners generated through AOL's ad 
     server targeting AOL Members that are mothers with children ages 0-9 
     (using the information and ad serving technology available to AOL)
- -    One permanent button within the AOLNetFind portion of AOL.com in the 
     "Shortcuts" portion of the "Home & Family" category of "TimeSavers," to 
     which there will be at least [*] Impressions ([*] cpm)
- -    [*] Impressions ([*] cpm) to banners appearing in AOL Service 
     "Families" Channel and other holiday areas

Should eToys wish to increase or decrease its impression levels within any of 
the impressions-based, additional advertising categories described above (the 
"Impressions-based Ads"), AOL will work in good faith with eToys to 
accommodate any such requests, subject to availability and provided that 
eToys will continue to be required to pay AOL the full amounts specified 
under this Agreement and eToys will not, 

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                                                               CONFIDENTIAL

through any adjustment, be entitled to value in excess of that allocable to 
the Impressions-based Ads (taking into account the relative values of the 
impressions involved in any such adjustments).

In delivering the impressions called for under the Impressions-based Ads, AOL 
will use all commercially reasonable efforts to deliver [*] of the annual 
impressions for the following categories during the fourth calendar quarter: 
AOL NetFind search terms, demographically targeted ads, AOL NetFind 
"Shortcuts." AOL.com "Families" channel and AOL Service "Families" 
Channel/holiday areas; provided that, in the event AOL believes that it will 
not be able to deliver the requisite impressions in any specific category, 
eToys will cooperate in good faith with AOL to designate comparable, 
substitute inventory for delivery of such Impressions during such period. The 
Parties will use commercially reasonable efforts to spread the remaining 
Impressions on a relatively even basis during the remaining three quarters of 
each year (or on such other basis as the Parties may reasonably agree); 
provided that, in the event that the impressions are not spread on that basis 
due to eToys role in the process, then AOL shall not be responsible for any 
penalties or timing restrictions with respect to shortfalls of impressions 
which may otherwise be called for hereunder.

* For purposes of these promotions, the first year shall be deemed to end 
December 31, 1998

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                                                                    CONFIDENTIAL
                                       
                                   EXHIBIT B

                                  DEFINITIONS


The following definitions will apply to this Agreement:

ADDITIONAL eTOYS CHANNEL. Any third-party distribution channel (e.g., an 
Interactive Service) through which the Affiliated eToys Site is made 
available.

AFFILIATED eTOYS SITE. The specific area to be promoted and distributed by 
AOL hereunder in which eToys can market and complete transactions regarding 
its Products.

AOL.COM. AOL's primary Internet-based Interactive Sie marketed under the 
"AOL.COM" brand, specifically excluding (a) the AOL Service, (b) any 
international versions of AOL.com, (c) "Driveway," "AOL Instant Messenger" 
or any similar product or service offered by or through such site or any 
other AOL Interactive Site, (d) "Digital Cities," "WorldPlay," "Entertainment 
Asylum," the "Hub," or any similar "sub-service" offered by or through such 
site or any other AOL Interactive Site and (e) any programming or content area 
offered by or through such site or any other AOL Interactive Site which is 
provided and operationally controlled by a third-party content provider and 
not by AOL (or any successor to or substitute for any of the foregoing 
properties in clauses (a) through (e)).

AOL LOOK AND FEEL. The elements of graphics, design, organization, 
presentation, layout, user interface, navigation and stylistic convention 
(including the digital implementations thereof) which are generally 
associated with Interactive Sites within the AOL Service or AOL.com.

AOL MEMBER. Any authorized user of the AOL Network, including any 
sub-accounts using the AOL Network under an authorized master account.

AOL NETWORK. (i) The AOL Service and (ii) any other product or service owned, 
operated, distributed or authorized to be distributed by or through AOL or 
its Affiliates worldwide through which such party elects to offer the 
Licensed Content.

AOL SERVICE. The U.S. version of the America Online-Registered TradeMark- 
brand service, specifically excluding (a) AOL.com or any other AOL 
Interactive Site, (b) the international versions of the AOL Service (e.g., 
AOL Japan), (c) "Driveway," "NetFind," AOL Instant Messenger" or any similar 
product or service offered by or through the U.S. version of the America 
Online-Registered TradeMark- brand service, (d) "Digital Cities," 
"WorldPlay," "Entertainment Asylum," the "Hub," or any similar "sub-service" 
offered by or through the U.S. version of the America Online-Registered 
Trademark- brand service and (e) any programming or content area offered by 
or through the U.S. version of the America Online-Registered TradeMark- brand 
service which is provided and operationally controlled by a third-party 
content provider and not by AOL (or any successor to or substitute for any of 
the foregoing properties in clauses (a) through (e)).

CONFIDENTIAL INFORMATION. Any information relating to or disclosed in the 
course of the Agreement, which is or should be reasonably understood to be 
confidential or proprietary to the disclosing Party, including, but not 
limited to, the material terms of this Agreement, information about AOL 
Members and eToys customers, technical processes and formulas, source codes, 
product designs, sales, cost and other unpublished financial information, 
product and business plans, projections, and marketing data. "Confidential 
Information" will not include information (a) already lawfully known to or 
independently developed by the receiving Party, (b) disclosed in published 
materials, (c) generally known to the public, or (d) lawfully obtained from 
any third party.

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                                                                    CONFIDENTIAL

CONTENT. Information, materials, features, Products, advertisements, 
promotions, links, pointers and software, including any modifications, 
upgrades, updates, enhancements and related documentation.

eTOYS COMPETITORS. Third parties marketing online, now or in the future, a 
substantial selection of Toys to consumers on a retail basis (as the 
principal focus of their respective businesses), including, without 
limitation, ToysRUs, FAO Schwartz, Zany Brainy, Noodle Kidoodle, Red Rocket, 
Internet Baby, Holt Outlet and Toys.com, excluding the sites of any 
department store (or comparable aggregator of multiple product lines) in 
which the percentage of "SKUs" for Exclusive Products does not exceed [*].

IMPRESSION. Any access by a user to the file representing the page containing 
the applicable Promotion.

INTERACTIVE SERVICE. Any entity that offers online or Internet connectivity 
(or any successor form of connectivity), aggregates and/or distributes a 
broad selection of third-party Interactive Content, or provides interactive 
navigational services (including, without limitation, any online service 
providers, Internet service providers, @Home or other broadband providers, 
search or directory providers, "push" product providers such as the Pointcast 
Network or providers of interactive environments such as Microsoft's "Active 
Desktop").

INTERACTIVE SITE. Any interactive site or area (other than the Affiliated 
eToys Site) which is managed. maintained or owned by eToys or its agents, 
including, by way of example and without limitation, (i) an eToys site on the 
World Wide Web portion of the internet or (ii) a channel or area delivered 
through a "push" product such as the Pointcast Network or interactive 
environment such as Microsoft's proposed "Active Desktop."

LICENSED CONTENT.  All Content offered through the Affiliated eToys Site 
pursuant to this Agreement, including any modifications, upgrades, updates, 
enhancements, and related documentation.

PRODUCT.  Any product, good or service which eToys offers, sells or licenses 
to AOL Members through (i) the Affiliated eToys Site (including through any 
Interactive Site linked thereto) or (ii) an "offline" means (e.g., toll-free 
number) for receiving orders related to specific offers within the 
Affiliated eToys Site requiring purchasers to reference a specific 
promotional identifier or tracking code, including, without limitation, 
products sold through surcharged downloads (to the extent expressly 
permitted hereunder).

TOYS.  Childrens toy products.

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                                                                    CONFIDENTIAL

                                   EXHIBIT C

                             eTOYS CROSS-PROMOTION

ONLINE

In each eToys Interactive Site, eToys will include:

- -

- -  A "Try AOL" feature where users can obtain promotional information about 
   AOL products and services and, at AOL's option, download or order AOL's 
   then-current version of client software for the AOL Service or software 
   for any other AOL products or services (e.g., AOL's Instant Messenger 
   service), which will appear continuously on the first page of the site(1); 
   and

- -  To the extent eToys offers or promotes any products or services similar to 
   AOL's "component" products and services (e.g., Netfind or other 
   search/directory service, NetMail or free/discount email service, Instant 
   Messenger, yellow/white pages, classifieds, etc.), prominent offers or 
   promotions related to such AOL-designated products or services.

- -  The foregoing obligations shall not apply to co-branded or private label 
   branded version of an eToys Interactive Site associated with a competitor 
   to AOL provided that the promotions are available through sites 
   representing at least [*] of the impressions to eToys Interactive Sites.

OFFLINE

In eToys' television, radio and print advertisements and in any publications, 
programs, features or other forms of media over which eToys exercises at 
least partial editorial control, eToys will make reasonable efforts to 
include on a periodic basis:

- -  Specific references or mentions (verbally where possible) of the 
   Affiliated eToys Site's availability through America Online-Registered 
   TradeMark- in connection with any reference to any eToys Interactive Site; 
   and 

- -  The specific instances in which such reference appear shall be as 
   determined by eToys in its reasonable editorial discretion.

Subject to the requirements of Section 1 of Exhibit F, eToys will be entitled 
   to issue a press release regarding this Agreement.


- ---------------------------
(1) AOL will pay eToys a standard bounty for each person who registers for 
the AOL Network using eToys' special identifier for this promotion and 
subsequently pays AOL monthly usage fees across at least three billing cycles 
for the use of the AOL Network (provided that, in the event that AOL and 
eToys are unable to mutually agree on such bounty, eToys will not be required 
to run the direct fulfillment promotions for which eToys would receive such 
bounty). Note that if this promotion is delivered through Microsoft's Active 
Desktop or any other "push" product (an "Operating System"), such feature 
will link users directly to AOL software within the Operating System or 
direct users without Internet access to an AOL application setup program 
within the Operating System (all subject to any standard policies of the 
Operating System).

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                                                                 CONFIDENTIAL

                                EXHIBIT D

                           OPERATING STANDARDS

GENERAL.  The (i) pricing of Products, (ii) scope and selection of Products, 
(iii) quality of Products, (iv) customer service and fulfillment associated 
with the marketing and sale of Products and (v) ease of use of the Affiliated 
eToys Site will, in the aggregate, be reasonably competitive with that which 
is offered by any eToys Competitors.

HOSTING; CAPACITY.  eToys will provide all computer servers, routers, 
switches and associated hardware in an amount reasonably necessary to meet 
anticipated traffic demands, adequate power supply (including generator 
back-up) and HVAC, adequate insurance, adequate service contracts and all 
necessary equipment racks, floor space, network cabling, and power 
distribution to support the Affiliated eToys Site (collectively, "Hosting 
Infrastructure"). In the event eToys fails to satisfy this requirement AOL 
will have the right (in addition to any other remedies available to AOL 
hereunder) to regulate the promotions it provides to eToys hereunder to the 
extent necessary to minimize user delays until such time as eToys corrects 
its infrastructure deficiencies.

SPEED; ACCESSIBILITY.  eToys will ensure that the performance and 
availability of the Affiliated eToys Site (a) is monitored on a continuous, 
24/7 basis and (b) remains competitive in all material respects with the 
performance and availability of other similar sites based on similar form 
technology. eToys will use commercially reasonable efforts to ensure that: 
(a) the functionality and features within the Affiliated eToys Site are 
optimized for the AOL client software then in use by AOL Members; and (b) the 
Affiliated eToys Site is designed and populated in a manner that minimizes 
delays when AOL Members and AOL Users attempt to access such site.

USER INTERFACE.  eToys will maintain a graphical user interface within the 
Affiliated eToys Site that is competitive in all material respects with 
interfaces of other similar sites based on similar form technology. AOL 
reserves the right to conduct focus group testing to assess eToys' 
competitiveness in this regard.

MONITORING.  AOL Network Operations Center (NOC) will work with a 
eToys-designated technical contact in the event of any performance 
malfunction or other emergency related to the Affiliated eToys Site and will 
either assist or work in parallel with eToys' contact using eToys tools and 
procedures, as applicable. The Parties will develop a process to monitor 
performance and member behavior with respect to access, capacity, security 
and related issues both during normal operations and during special 
promotions/events.

TELECOMMUNICATIONS.  The Parties agree to explore encryption methodology to 
secure data communications between the Parties' data centers. The network 
between the Parties will be configured such that no single component failure 
will significantly impact AOL Users. The network will be sized such that no 
single line runs at more than 70% average utilization for a five minute peak 
in a daily period.

SECURITY REVIEW.  eToys and AOL will work together to perform an initial 
security review of, and to perform tests of, the eToys system, network, and 
service security in order to evaluate the security risks and provide 
recommendations to eToys, including periodic follow-up reviews as reasonably 
required by eToys or AOL.

TECHNICAL PERFORMANCE.  eToys will perform the following technical 
obligations (and any reasonable updates thereto from time to time by AOL): 

1.   eToys will design the Affiliated eToys Site to support the Windows 
version of the Microsoft Internet Explorer 4.0 browser, and make commercially 
reasonable effects to support all other AOL browsers listed at: 
http://webmaster.info.aol.com/BrowTable.html.

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                                                                 CONFIDENTIAL

2.   eToys will configure the server from which it serves the site to 
examine the HTTP User-Agent field in order to identify the AOL Member-Agents 
listed at: http://webmaster.info.aol.com/Brow2Text.html (the "AOL 
Member-Agents"). 

3.   eToys will design its site to support HTTP 1.0 or later protocol as 
defined in RFC 1945 (available at http://ds.internic.net/rfc/rfc1945.text) 
and to adhere to AOL's parameters for refreshing cached information listed at 
http://webmaster.info.aol.com/CacheText.html. 

eToys will provide continuous navigational ability for AOL Users to return to 
an agreed-upon point on the AOL Network (for which AOL will supply the proper 
address) from the Affiliated eToys Site.

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                                                                 CONFIDENTIAL

                                   EXHIBIT E

                  STANDARD ONLINE COMMERCE TERMS & CONDITIONS

1.   AOL NETWORK DISTRIBUTION.  eToys will not authorize or permit any third 
party to distribute or promote the Affiliated eToys Site through the AOL 
Network absent AOL's prior written approval. AOL shall be entitled to require 
reasonable changes to the Content (including, without limitations features 
and functionality) within any linked pages of the Affiliated eToys Site to 
the extent AOL reasonably believes that such Content will adversely affect 
AOL's operation of the AOL Network.

2.   PROVISION OF OTHER CONTENT.  In the event that AOL notifies eToys that 
(i) as reasonably determined by AOL, any Content within the Affiliated eToys 
Site violates AOL's then-standard Terms of Service (as set forth on the 
America Online-Registered Trademark- brand service), the terms of this 
agreement or any other standard, written AOL policy or (ii) AOL reasonably 
objects to the inclusion of any Content within the Affiliated eToys Site 
(other than any specific items of Content which may be expressly identified 
in this Agreement), then eToys shall take commercially reasonable steps to 
block access by AOL Members to such Content using eToys's then-available 
technology. In the event that eToys cannot, through its commercially 
reasonable efforts, block access by AOL Members to the Content in question, 
then eToys shall provide AOL prompt written notice of such fact. AOL may 
then, at its option, restrict access from the AOL Network to the Content in 
question using technology available to AOL. eToys will cooperate with AOL's 
reasonable requests to the extent AOL elects to implement any such access 
restrictions.

3.   CONTESTS.  eToys will take all steps necessary to ensure that any 
contest, sweepstakes or similar promotion conducted or promoted through the 
Affiliated eToys Site (a "Contest") complies with all applicable federal, 
state and local laws and requisitions.

4.   DISCLAIMERS.  Upon AOL's request, eToys agrees to include within the 
Rainman Screens a product disclaimer (the specific form and substance to be 
mutually agreed upon by the Parties) indicating that transactions are solely 
between eToys and AOL Users purchasing products from eToys.

5.   OWNERSHIP.  eToys acknowledges and agrees that AOL will own all right, 
title and interest in and to the elements of graphics, design, organization, 
presentation, layout, user interface, navigation and stylistic convention 
(including the digital implementations thereof) (collectively the "Look and 
Feel") which are generally associated with online areas contained within the 
AOL Network (the AOL Look and Feel, as previously defined), subject to eToys' 
ownership rights in any eToys trademarks or copyrighted material within the 
Affiliated eToys Site. AOL acknowledges and agrees that eToys will own all 
right, title and interest in and to the Look and Feel which is generally 
associated with the Affiliated eToys Site, subject to AOL's ownership rights 
in any AOL trademarks or copyrighted material and the AOL Look and Feel.

6.

7.   MANAGEMENT OF THE AFFILIATED eTOYS SITE.  eToys will manage, review, 
delete, edit, create, update and otherwise manage all Products available on 
or through the Affiliated eToys Site, in a timely and professional manner and 
in accordance with the terms of this Agreement. eToys will ensure that each 
Affiliated eToys Site is current, accurate and well-organized at all times. 
eToys warrants that the Affiliated eToys Site, including all Products and 
Contents available therein: (i) will not infringe on or violate any 
copyright, trademark, U.S. patent or any other third party right, including 
without limitation, any music performance or other music-related rights; and 
(ii) will not contain any Product which violates any applicable law or 
regulation, including those relating to contests, sweepstakes or similar 
promotions. AOL will have no obligations with respect to the Products 
available on or through the Affiliated eToys Site, including, but not limited 
to, any duty to review or monitor any such Products.

8.   DUTY TO INFORM.  eToys will promptly inform AOL of any information 
related to the eToys Service or Affiliated eToys Site which could reasonably 
lead to a claim, demand, or liability of or against AOL and/or its affiliates 
by any third party.

9.   CUSTOMER SERVICE.  It is the sole responsibility of eToys to provide 
customer service to persons or entities purchasing Products through the AOL 
Network ("Customers"). eToys will bear full responsibility for all customer 
service, including without limitation, order processing, billing, 
fulfillment, shipment, collection and other customer service associated with 
any Products offered, sold or licensed through the Affiliated eToys Site, and 
AOL will have no obligations whatsoever with respect thereto. eToys will 
receive all emails from Customers via a computer available to eToys' customer 
service staff and generally respond to such emails within one business day of 
receipt. eToys will receive all orders electronically and generally process 
all orders within one business day of receipt, provided Products ordered are 
not advance order

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                                                                   CONFIDENTIAL

items. eToys will ensure that all orders of Products are received, processed, 
fulfilled and delivered on a timely and professional basis. eToys will offer 
AOL Users who purchase Products through such Affiliated eToys Site a money 
back satisfaction guarantee. eToys will bear all responsibility for compliance 
with federal, state and local laws in the event that Products are out of 
stock or are no longer available at the time an order is received. eToys will 
also comply with the requirements of any federal, state or local consumer 
protection or disclosure law. Payment for Products will be collected by eToys 
directly from customers. eToys' order fulfillment operation will be subject 
to AOL's reasonable review.

10.  PRODUCTION WORK.  In the event that eToys requests AOL's production 
assistance in connection with any matter, eToys will work with AOL to develop 
a detailed production plan for the requested production assistance (the 
"Production Plan"). Following receipt of the final Production Plan, AOL will 
notify eToys of (i) AOL's availability to perform the requested production 
work, (ii) the proposed fee or fee structure for the requested production and 
maintenance work and (iii) the estimated development schedule for such work. 
To the extent the Parties reach agreement regarding implementation of 
agreed-upon Production Plan, such agreement will be reflected in a separate 
work order signed by the Parties. To the extent eToys elects to retain a 
third party provider to perform any such production work, work produced by 
such third party provider must generally conform to AOL's production 
Standards & Practices (a copy of which will be supplied by AOL to eToys upon 
request). The specific production resources which AOL allocates to any 
production work to be performed on behalf of eToys will be as determined by 
AOL in its sole discretion.

11.  MERCHANT CERTIFICATION PROGRAM.  eToys will participate in any generally 
applicable "Certified Merchant" program operated by AOL or its authorized 
agents or contractors. Such program may require merchant participants on an 
ongoing basis to meet certain reasonable standards relating to provision of 
electronic commerce through the AOL Network and may also require the payment 
of certain reasonable certification fees to the applicable entity operating 
the program.


                                      13

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                                  EXHIBIT F

                      STANDARD LEGAL TERMS & CONDITIONS

1.  PROMOTIONAL MATERIALS/PRESS RELEASES.  Each Party will submit to the other 
Party, for its prior written approval, which will not be unreasonably 
withheld or delayed, any marketing, advertising, press releases, and all 
other promotional materials related to the Affiliated eToys Site and/or 
referencing the other Party and/or its trade names, trademarks, and service 
marks (the "Materials"); provided, however, that either Party's use of screen 
shots of the Affiliated eToys Site for promotional purposes will not require 
the approval of the other Party so long as the AOL Network is clearly 
identified as the source of such screen shots. Each Party will solicit and 
reasonably consider the views of the other Party in designing and 
implementing such Materials. Once approved, the Materials may be used by a 
Party and its affiliates for the purpose of promoting the Affiliated eToys 
Site and the content contained therein and reused for such purpose until such 
approval is withdrawn with reasonable prior notice. In the event such 
approval is withdrawn, existing inventories of Materials may be depleted. 
Notwithstanding the foregoing, either Party may issue press releases and 
other disclosures as required by law or as reasonably advised by legal 
counsel without the consent of the other Party and in such event, prompt 
notice thereof will be provided to the other Party.

2.  LICENSE.  eToys hereby grants AOL a non-exclusive worldwide license to 
market, license, distribute, reproduce, display, perform, transmit and 
promote the Affiliated eToys Site and the Products contained therein (or any 
portion thereof) through such areas or features of the AOL Network as AOL 
deems appropriate. AOL Users will have the right to access and use the 
Affiliate eToys Site.

3.  TRADEMARK LICENSE.  In designing and implementing the Materials and 
subject to the other provisions contained herein, eToys will be entitled to 
use the following trade names, trademarks, and service marks of AOL: the 
"America Online-Registered Trademark-" brand service, "AOL" service/software 
and AOL's triangle logo; and AOL and its Affiliates will be entitled to use 
the trade names, trademarks, and service marks of eToys (collectively, 
together with the AOL marks listed above, the "Marks"); provided that each 
Party: (i) does not create a unitary composite mark involving a Mark of the 
other Party without the prior written approval of such other Party; and (ii) 
displays symbols and notices clearly and sufficiently indicating the 
trademark status and ownership of the other Party's Marks in accordance with 
applicable trademark law and practice.

4.  OWNERSHIP OF TRADEMARKS.  Each Party acknowledges the ownership of the 
other Party in the Marks of the other Party and agrees that all use of the 
other Party's Marks will inure to the benefit, and be on behalf, of the other 
Party. Each Party acknowledges that its utilization of the other Party's 
Marks will not create in it, nor will it represent it has, any right, title, 
or interest in or to such Marks other than the licenses expressly granted 
herein. Each Party agrees not to do anything contesting or impairing the 
trademark rights of the other Party.

5.  QUALITY STANDARDS.  Each Party agrees that the nature and quality of its 
products and services supplied in connection with the other Party's Marks 
will conform to quality standards set by the other Party. Each Party agrees 
to supply the other Party, upon request, with a reasonable number of samples 
of any Materials publicly disseminated by such Party which utilize the other 
Party's Marks. Each Party will comply with all applicable laws, regulations, 
and customs and obtain any required government approvals pertaining to use of 
the other Party's marks.

6.  INFRINGEMENT PROCEEDINGS.  Each Party agrees to promptly notify the other 
Party of any unauthorized use of the other Party's Marks of which it has 
actual knowledge. Each Party will have the sole right and discretion to bring 
proceedings alleging infringement of its Marks or unfair competition related 
thereto; provided, however, that each Party agrees to provide the other Party 
with its reasonable cooperation and assistance with respect to any such 
infringement proceedings.

7.  REPRESENTATIONS AND WARRANTIES.  Each Party represents and warrants to 
the other Party that: (i) such Party has the full corporate right, power and 
authority to enter into this Agreement and to perform the acts required of it 
hereunder; (ii) the execution of this Agreement by such Party, and the 
performance by such Party of its obligations and duties hereunder, do not and 
will not violate any agreement to which such Party is a party or by which it 
is otherwise bound; (iii) when executed and delivered by such Party, this 
Agreement will constitute the legal, valid and binding obligation of such 
Party, enforceable against such Party in accordance with its terms; and (iv) 
such Party acknowledges that the other Party makes no representations, 
warranties or agreements related to the subject matter hereof that are not 
expressly provided for in this Agreement.

8.  CONFIDENTIALITY.  Each Party acknowledges that Confidential Information 
may be disclosed to the other Party during the course of this Agreement. 
Each Party agrees that it will take reasonable steps, at least substantially 
equivalent to the steps it takes to protect its own proprietary information, 
during the term of this Agreement, and for a


                                      14

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                                                                   CONFIDENTIAL

period of three years following expiration or termination of this Agreement, 
to prevent the duplication or disclosure of Confidential Information of the 
other Party, other than by or to its employees or agents who must have access 
to such Confidential Information to perform such Party's obligations 
hereunder, who will each agree to comply with this section.  Notwithstanding 
the foregoing, either Party may issue a press release or other disclosure 
containing Confidential Information without the consent of the other Party, 
to the extent such disclosure is required by law, rule, regulation or 
government or court order. In such event, the disclosing Party will provide 
at least five (5) business days prior written notice of such proposed 
disclosure to the other Party. Further, in the event such disclosure is 
required of either Party under the laws, rules or regulations of the 
Securities and Exchange Commission or any other applicable governing body, 
such Party will (i) redact mutually agreed-upon portions of this Agreement to 
the fullest extent permitted under applicable laws, rules and regulations and 
(ii) submit a request to such governing body that such portions and other 
provisions of this Agreement receive confidential treatment under the laws, 
rules and regulations of the Securities and Exchange Commission or otherwise 
be held in the strictest confidence to the fullest extent permitted under the 
laws, rules or regulations of any other applicable governing body.

9.  LIMITATION OF LIABILITY; DISCLAIMER INDEMNIFICATION. 

9.1.  LIABILITY.  UNDER NO CIRCUMSTANCES WILL EITHER PARTY BE LIABLE TO THE 
OTHER PARTY FOR INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL OR EXEMPLARY 
DAMAGES (EVEN IF THAT PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH 
DAMAGES), ARISING FROM BREACH OF THE AGREEMENT, THE SALE OF PRODUCTS, THE USE 
OR INABILITY TO USE THE AOL NETWORK, THE AOL SERVICE, AOL.COM OR THE 
AFFILIATED eToys SITE, OR ARISING FROM ANY OTHER PROVISION OF THIS AGREEMENT, 
SUCH AS, BUT NOT LIMITED TO, LOSS OF REVENUE OR ANTICIPATED PROFITS OR LOST 
BUSINESS (COLLECTIVELY, "DISCLAIMED DAMAGES"); PROVIDED THAT EACH PARTY WILL 
REMAIN LIABLE TO THE OTHER PARTY TO THE EXTENT ANY DISCLAIMED DAMAGES ARE 
CLAIMED BY A THIRD PARTY AND ARE SUBJECT TO INDEMNIFICATION PURSUANT TO 
SECTION 9.3 OF THIS EXHIBIT F. NEITHER PARTY WILL BE LIABLE TO THE OTHER PARTY 
FOR MORE THAN $1,000,000; PROVIDED THAT EACH PARTY WILL REMAIN LIABLE FOR THE 
AGGREGATE AMOUNT OF ANY PAYMENT OBLIGATIONS OWED TO THE OTHER PARTY PURSUANT 
TO SECTION 4 OF THE AGREEMENT.

9.2.  NO ADDITIONAL WARRANTIES.  EXCEPT AS EXPRESSLY SET FORTH IN THIS 
AGREEMENT, NEITHER PARTY MAKES ANY, AND EACH PARTY HEREBY SPECIFICALLY 
DISCLAIMS ANY REPRESENTATIONS OR WARRANTIES, EXPRESS OR IMPLIED, REGARDING 
THE AOL NETWORK, THE AOL SERVICE, AOL.COM OR THE AFFILIATED eToys SITE, 
INCLUDING ANY IMPLIED WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR 
PURPOSE AND IMPLIED WARRANTIES ARISING FROM COURSE OF DEALING OR COURSE OF 
PERFORMANCE. WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, AOL 
SPECIFICALLY DISCLAIMS ANY WARRANTY REGARDING THE PROFITABILITY OF THE 
AFFILIATED ETOYS SITE.

9.3.  INDEMNITY.  Either Party will defend, indemnify, save and hold harmless 
the other Party and the officers, directors, agents, affiliates, 
distributors, franchisees and employees of the other Party from any and all 
third party claims, demands, liabilities, costs or expenses, including 
reasonable attorneys' fees ("Liabilities"), resulting from the indemnifying 
Party's material breach of any duty, representation, or warranty of this 
Agreement, except where Liabilities result from the gross negligence or 
knowing and willful misconduct of the other Party.

9.4.  CLAIMS.  Each Party agrees to (i) promptly notify the other Party in 
writing of any indemnifiable claim and give the other Party the opportunity 
to defend or negotiate a settlement of any such claim at such other Party's 
expense, and (ii) cooperate fully with the other Party, at that other Party's 
expense, in defending or settling such claim. AOL reserves the right, at its 
own expense, to assume the exclusive defense and control of any matter 
otherwise subject to indemnification by eToys hereunder, and in such event, 
eToys will have no further obligation to provide indemnification for such 
matter hereunder.

9.5.  ACKNOWLEDGMENT.  AOL and eToys each acknowledges that the provisions of 
this Agreement were negotiated to reflect an informed, voluntary allocation 
between them of all risks (both known and unknown) associated with the 
transactions contemplated hereunder. The limitations and disclaimers related 
to warranties and liability contained in this Agreement are intended to limit 
the circumstances and extent of liability. The provisions of this Section 6 
will be enforceable independent of and severable from any other enforceable 
or unenforceable provision of this Agreement.

10.  SOLICITATION OF AOL USERS.  During the term of this Agreement, and for 
the two-year period following the expiration or termination of this 
Agreement, neither eToys nor its agents will use the AOL Network to (i) 
solicit, or


                                      15

<PAGE>

                                                                 CONFIDENTIAL

participate in the solicitation of AOL Users when that solicitation is for the 
benefit of any entity (including eToys) which could reasonably be construed 
to be or become in competition with AOL or (ii) promote any services which 
could reasonably be construed to be in competition with AOL, including, but 
not limited to, services available through the Internet. In addition, eToys 
may not send AOL Users e-mail communications promoting eToys' Products 
through the AOL Network without a "Prior Business Relationship." For purposes 
of this Agreement, a "Prior Business Relationship" will mean that the AOL 
User has either (i) engaged in a transaction with eToys through the AOL 
Network or (ii) voluntarily provided information to eToys through a contest, 
registration, or other communication, which included notice to the AOL User 
that the information provided by the AOL User could result in an e-mail being 
sent to that AOL User by eToys or its agents. A Prior Business Relationship 
does not exist by virtue of an AOL User's visit to an Affiliated eToys Site 
(absent the elements above). More generally, eToys will be subject to any 
standard policies regarding e-mail distribution through the AOL Network which 
AOL may implement.

11. COLLECTION OF USER INFORMATION. eToys is prohibited from collecting AOL 
Member screennames from public or private areas of the AOL Network, except as 
specifically provided below. eToys will ensure that any survey, questionnaire 
or other means of collecting AOL Member screennames or AOL User email 
addresses, names, addresses or other identifying information ("User 
Information"), including, without limitation, requests directed to specific 
AOL Member screennames and automated methods of collecting screennames (an 
"Information Request") comoties with (i) all applicable laws and regulations 
and (ii) any privacy policies which have been issued by AOL in writing during 
the Term (the "AOL Privacy Policies"). Each Information Request will clearly 
and conspicuously specify to the AOL Users at issue the purpose for which 
User Information collected through the Information Request will be used (the 
"Specified Purpose").

12. USE OF USER INFORMATION. eToys will restrict use of the User Information 
collected through an Information Request to the Specified Purpose. In no 
event will eToys (i) provide User Information to any third party (except to 
the extent specifically (a) permitted under the AOL Privacy Policies or (b) 
authorized by the members in question), (ii) rent, sell or barter User 
Information, (iii) identify, promote or otherwise disclose such User 
Information in a manner that identifies AOL Users as end-users of the AOL 
Service, AOL.com or the AOL Network or (iv) otherwise use any User 
Information in contravention of Section 10 above. Notwithstanding the 
foregoing, in the case of AOL Users who purchase Products from eToys, eToys 
will be entitled to use User Information from such AOL Users as part of 
eToy's aggregate list of Customers; provided that eToys's use does not in any 
way identify, promote or otherwise disclose such User Information in a manner 
that identifies AOL Users as end-users of the AOL Service. AOL.com or the AOL 
Network. In addition, eToys will not use any User Information for any purpose 
(including any Specified Purpose) not directly related to the business purpose 
of the Affiliated eToys Site.

13. EXCUSE. Neither Party will be liable for, or be considered in breach of 
or default under this Agreement on account of, any delay or failure to 
perform as required by this Agreement as a result  of any causes or 
conditions which are beyond such Party's reasonable control and which such 
Party is unable to overcome by the exercise of reasonable diligence.

14. INDEPENDENT CONTRACTORS. The Parties to this Agreement are independent 
contractors. Neither Party is an agent, representative or partner of the 
other Party. Neither Party will have any right, power or authority to enter 
into any agreement for or on behalf of, or incur any obligation or 
liability of, or to otherwise bind, the other Party. This Agreement will not 
be interpreted or construed to create an association, agency, joint venture 
or partnership between the Parties or to impose any liability attributable 
to such a relationship upon either Party.

15. NOTICE. Any notice, approval, request, authorization, direction or other 
communication under this Agreement will be given in writing and will be 
deemed to have been delivered and given for all purposes on the delivery date 
if delivered by electronic mail on the AOL Network or (i) on the delivery 
date if delivered personally to the Party to whom the same is directed; (ii) 
one business day after deposit with a commercial overnight carrier, with 
written verification of receipt, or (iii) five business days after the 
mailing date, whether or not actually received, if sent by U.S. mail, return 
receipt requested, postage and charges prepaid, or any other means of rapid 
mail delivery for which a receipt is available, to the person(s) specified 
below at the address of the Party set forth in the first paragraph of this 
Agreement.

16. NO WAIVER. The failure of either Party to insist upon or enforce strict 
performance by the other Party of any provision of this Agreement or to 
exercise any right under this Agreement will not be construed as a waiver or 
relinquishment to any extent of such Party's right to assert or rely upon any 
such provision or right in that or any other instance; rather, the same will 
be and remain in full force and effect.

17. RETURN OF INFORMATION. Upon the expiration or termination of this 
Agreement, each Party will, upon the written request of the other Party, 
return or destroy (at the option of the Party receiving the request) all 
confidential information, documents, manuals and other materials specified 
the other Party.


                                      16


<PAGE>
                                                                 CONFIDENTIAL


18. SURVIVAL. Sections 9 through 12 of this Exhibit F, will survive the 
completion, expiration, termination or cancellation of this Agreement.

19. ENTIRE AGREEMENT. This Agreement sets forth the entire agreement and 
supersedes any and all prior agreements of the Parties with respect to the 
transactions set forth herein. Neither Party will be bound by, and each Party 
specifically objects to, any term, condition or other provision which is 
different from or in addition to the provisions of this Agreement (whether or 
not it would materially alter this Agreement) and which is proffered by the 
other Party in any correspondence or other document, unless the Party to be 
bound thereby specifically agrees to such provision in writing.

20. AMENDMENT. No change, amendment or modification of any provision of this 
Agreement will be valid unless set forth in a written instrument signed by 
the Party subject to enforcement of such amendment, and in the case of AOL, 
by an executive of at least the same standing to the executive who signed the 
Agreement.

21. FURTHER ASSURANCES. Each Party will take such action (including, but not 
limited to, the execution, acknowledgment and delivery of documents) as may 
reasonably be requested by any other Party of the implementation or 
continuing performance of this Agreement.

22. ASSIGNMENT. eToys will not assign this Agreement or any right, interest 
or benefit under this Agreement without the prior written consent of AOL. 
Subject to the foregoing, this Agreement will be fully binding upon, inure to 
the benefit of and be enforceable by the Parties hereto and their respective 
successors and assigns.

23. CONSTRUCTION; SEVERABILITY. In the event that any provision of this 
Agreement conflicts with the law under which this Agreement is to be 
construed or if any such provision is held invalid by a court with 
jurisdiction over the Parties to this Agreement, (i) such provision will be 
deemed to be restated to reflect as nearly as possible the original 
intentions of the Parties in accordance with applicable law, and (ii) the 
remaining terms, provisions, covenants and restrictions of this Agreement 
will remain in full force and effect.

24. REMEDIES. Except where otherwise specified, the rights and remedies 
granted to a Party under this Agreement are cumulative and in addition to, 
and not in lieu of, any other rights or remedies which the Party may possess 
at law or in equity; provided that, in connection with any dispute hereunder, 
eToys will be not entitled to offset any amounts that it claims to be due and 
payable from AOL against amounts otherwise payable by eToys to AOL.

25. APPLICABLE LAW; JURISDICTION. This Agreement will be interpreted, 
construed and enforced in all respects in accordance with the laws of the 
Commonwealth of Virginia except for its conflicts of laws principles. Each 
Party irrevocably consents to the exclusive jurisdiction of the courts of the 
Commonwealth of Virginia and the federal courts situated in the Commonwealth 
of Virginia. In connection with any action to enforce the provisions of this 
Agreement, to recover damages or other relief for breach or default under 
this Agreement, or otherwise arising under or by reason of this Agreement.

26. EXPORT CONTROLS. Both Parties will adhere to all applicable laws, 
regulations and rules relating to the export of technical data and will not 
export or re-export any technical data, any products received from the other 
Party or the direct product of such technical data to any proscribed country 
listed in such applicable laws, regulations and rules unless properly 
authorized.

27. HEADINGS. The captions and headings used in this Agreement are inserted 
for convenience only and will not affect the meaning or interpretation of 
this Agreement.

28. COUNTERPARTS. This Agreement may be executed in counterparts, each of 
which will be deemed an original and all of which together will constitute 
one and the same document.


                                      17

<PAGE>

                ADDENDUM TO INTERACTIVE MARKETING AGREEMENT


     This Addendum, dated January 1, 1998 (the "Revised Effective Date"), is 
to that certain Interactive Marketing Agreement dated October 1, 1997 by and 
between America Online, Inc. ("AOL"), and eToys Inc. ("eToys") (the 
"Agreement"). Defined terms that are used but not defined herein shall be as 
defined in the Agreement.

The parties wish to amend the Agreement as follows:

1.   PARAGRAPH 4.1, PAYMENTS.  This clause shall be deleted in its entirety, 
     and replaced with the following:

     "PAYMENTS.  eToys will pay AOL an amount of Three Million One Hundred 
     Thousand Dollars (US$3,100,000), to be paid as follows: [*] As indicated 
     elsewhere herein, this Agreement supersedes eToys' prior agreements with 
     AOL related to advertising and placement in the AOL shopping channel 
     (the "Prior Agreements"). In that regard, (i) eToys has no further 
     payment obligations under the Prior Agreements (except with respect to 
     invoices which have been received by eToys as of its execution of this 
     Agreement) and (ii) any impressions delivered to eToys beginning as of 
     the Effective Date will count towards the impressions commitments 
     contained herein."

2.   EXHIBIT A, PLACEMENT/PROMOTION PLAN.  The paragraph titled: 'AOL Service 
     Shopping Channel' shall be deleted in its entirety and replaced with the 
     following:

     "AOL SERVICE SHOPPING CHANNEL (through December 31, 1999) ([*] per 
     year*) eToys will receive one anchor slot within the following 
     department screens within the AOL Service Shopping Channel Toys 
     Department. The anchor slot will include the following:

     - One continuous (24/7) button with corporate brand or logo on the 
       department front screen (consistent in size and nature with the other 
       "anchor" buttons appearing on such screen)

     - One continuous (24/7) two-line text field to promote individual 
       product offerings

     - Featured product with text promotion for [*] minimum on the relevant 
       department screen

     - Rotation through the department screen in text-based programming 
       promos along with other merchants and channel initiatives

     - Rotation through the shopping channel search screen advertising 
       banners along with all other anchors and tenants


* CERTAIN CONFIDENTIAL INFORMATION ON THIS PAGE HAS BEEN OMITTED AND FILED 
  SEPARATELY WITH THE SECURITIES AND EXCHANGE COMMISSION.


<PAGE>

     - One keyword for trade name or trademark (subject to availability)

     - Participation in the following programs at no additional charge (the 
       "Program Areas")

       - Electronic Order Blank Area

       - Bargain Basement

       - Quick Gifts

       - Event and/or theme areas (e.g., Christmas Shop)

3.   ORDER OF PRECEDENCE; STANDARD TERMS.  This Addendum is supplementary to 
     and modifies the Agreement. This Addendum supersedes provisions in the 
     Agreement only to the extent that the terms of this Addendum expressly 
     conflict with the provisions of the Agreement or such provisions are 
     otherwise expressly invalidated by reference herein.

4.   COUNTERPARTS.  This Addendum may be executed in counterparts, each of 
     which shall be deemed an original and all of which together shall 
     constitute one and the same document.

IN WITNESS WHEREOF, the parties hereto have executed this Addendum as of the 
date first written above.


AMERICA ONLINE, INC.                        eTOYS INC.

By: /s/ illegible                           By: /s/ Philip Polishook  2/16/98
   ---------------------------
Name: illegible                             Name: Philip Polishook
     -------------------------
Title:                                      Title: Vice President Marketing
      ------------------------




<PAGE>

                                 ETOYS INC. 

                              1997 STOCK PLAN

               (AMENDED JUNE 1998, FEBRUARY 1999 AND MAY 1999)

     1.   PURPOSES OF THE PLAN.  The purposes of this 1997 Stock Plan are to
attract and retain the best available personnel for positions of substantial
responsibility, to provide additional incentive to Employees and Consultants of
the Company and its Subsidiaries and to promote the success of the Company's
business.  Options granted under the Plan may be Incentive Stock Options (as
defined under Section 422 of the Code) or Nonstatutory Stock Options, as
determined by the Administrator at the time of grant of an option and subject to
the applicable provisions of Section 422 of the Code, as amended, and the
regulations promulgated thereunder. Stock purchase rights may also be granted
under the Plan.

     2.   DEFINITIONS.  As used herein, the following definitions shall apply:

          (a)  "ADMINISTRATOR" means the Board or any of its Committees
appointed pursuant to Section 4 of the Plan.

          (b)  "APPLICABLE LAWS" means the legal requirements relating to the
administration of stock option and restricted stock purchase plans under
applicable U.S. state corporate laws, U.S. federal and applicable state
securities laws, the Code, any Stock Exchange rules or regulations and the
applicable laws of any other country or jurisdiction where Options or Stock
Purchase Rights are granted under the Plan, as such laws, rules, regulations and
requirements shall be in place from time to time.

          (c)  "BOARD" means the Board of Directors of the Company.

          (d)  "CAUSE" for termination of a Participant's Continuous Status 
as an Employee or Consultant will exist if the Participant is terminated for 
any of the following reasons: (i) Participant's willful failure substantially 
to perform his or her duties and responsibilities to the Company or any 
Subsidiary, Parent, affiliate or successor thereto, as appropriate; (ii) 
Participant's repeated unexplained or unjustified absence from the Company or 
any Subsidiary, Parent, affiliate or successor thereto, as appropriate; (iii) 
Participant's commission of any act of fraud, embezzlement, dishonesty or any 
other willful and serious misconduct that has caused or is reasonably 
expected to result in material injury to the Company or to any Subsidiary, 
Parent, affiliate or successor thereto; (iv) unauthorized use or disclosure 
by Participant of any proprietary information or trade secrets of the Company 
or any other party to whom the Participant owes an obligation of 
nondisclosure as a result of his or her relationship with the Company or a 
Subsidiary, Parent, affiliate or successor thereto; or (iv) Participant's 
willful breach of any of his or her obligations under any written agreement 
or covenant with the Company or with any Subsidiary, Parent, affiliate or 
successor to the Company. The determination as to whether a Participant is 
being terminated for Cause shall be made in good faith by the Company or a 
Subsidiary, Parent, affiliate or successor thereto, as appropriate, and shall 
be final and binding on the Participant. The foregoing definition does not in 
any way limit the ability of the Company or a Subsidiary, Parent, affiliate 
or successor thereto to terminate a Participant's employment or consulting 
relationship at any time as provided in Section 5(c) below.

          (e)  "CHANGE OF CONTROL" means a sale of all or substantially all of 
the Company's assets, or any merger or consolidation of the Company with or 
into another corporation other than a merger or consolidation in which the 
holders of more than 50% of the shares of capital stock of the Company 
outstanding immediately prior to such transaction continue to hold (either by 
the voting securities remaining outstanding or by their being converted into 
voting securities of the surviving entity) more than 50% of the total voting 
power represented by the voting securities of the Company, or such surviving 
entity, outstanding immediately after such transaction.

          (f)  "CODE" means the Internal Revenue Code of 1986, as amended.

          (g)  "COMMITTEE" means the Committee appointed by the Board of
Directors in accordance with Section 4(a) and (b) of the Plan.

          (h)  "COMMON STOCK" means the Common Stock of the Company.

          (i)  "COMPANY" means eToys Inc., a Delaware corporation.

          (j)  "CONSULTANT" means any person, including an advisor, who is
engaged by the Company or any Parent or Subsidiary to render services and is
compensated for such services, and any director of the Company whether
compensated for such services or not.

          (k)  "CONTINUOUS STATUS AS AN EMPLOYEE OR CONSULTANT" means the
absence of any interruption or termination of service as an Employee or
Consultant.  Continuous Status as an Employee or Consultant shall not be
considered interrupted in the case of:  (i) sick leave; (ii) military leave;
(iii) any other leave of absence approved by the Administrator, provided that
<PAGE>

such leave is for a period of not more than 90 days, unless reemployment upon
the expiration of such leave is guaranteed by contract or statute, or unless
provided otherwise pursuant to Company policy adopted from time to time; or
(iv) in the case of transfers between locations of the Company or between the
Company, its Subsidiaries or their respective successors.  For purposes of this
Plan, a change in status from an Employee to a Consultant or from a Consultant
to an Employee will not constitute an interruption of Continuous Status as an
Employee or Consultant.

          (l)  "CORPORATE TRANSACTION" means a sale of all or 
substantially all of the Company's assets, or a merger, consolidation or 
other capital reorganization of the Company with or into another corporation.

          (m)  "EMPLOYEE" means any person, including officers and directors,
employed by the Company or any Parent or Subsidiary of the Company, with the
status of employment determined based upon such minimum number of hours or
periods worked as shall be determined by the Administrator in its discretion,
subject to any requirements of the Code.  The payment by the Company of a
director's fee to a director shall not be sufficient to constitute "employment"
of such director by the Company.

          (n)  "EXCHANGE ACT" means the Securities Exchange Act of 1934, as
amended.

          (o)  "FAIR MARKET VALUE" means, as of any date, the fair market value
of Common Stock determined as follows:

               (i)   If the Common Stock is listed on any established stock
exchange or a national market system including without limitation the National
Market of the National Association of Securities Dealers, Inc. Automated
Quotation ("NASDAQ") System, its Fair Market Value shall be the closing sales
price for such stock (or the closing bid, if no sales were reported), as quoted
on such system or exchange, or the exchange with the greatest volume of trading
in Common Stock for the last market trading day prior to the time of
determination, as reported in THE WALL STREET JOURNAL or such other source as
the Administrator deems reliable;

               (ii)  If the Common Stock is quoted on the Nasdaq System (but not
on the National Market thereof) or regularly quoted by a recognized securities
dealer but selling prices are not reported, its Fair Market Value shall be the
mean between the high bid and low asked prices for the Common Stock for the last
market trading day prior to the time of determination, as reported in THE WALL
STREET JOURNAL or such other source as the Administrator deems reliable; or

               (iii) In the absence of an established market for the Common
Stock, the Fair Market Value thereof shall be determined in good faith by the
Administrator.

          (p)  "INCENTIVE STOCK OPTION" means an Option intended to qualify as
an incentive stock option within the meaning of Section 422 of the Code, as
designated in the applicable written Option Agreement.

          (q)  "INVOLUNTARY TERMINATION" means termination of a Participant's 
Continuous Status as an Employee or Consultant under the following 
circumstances: (i) termination without Cause by the Company or a Subsidiary, 
Parent, affiliate or successor thereto, as appropriate; or (ii) voluntary 
termination by the Participant following (A) a material reduction in the 
Participant's job responsibilities, provided that neither a mere change in 
title alone nor reassignment following a Change of Control to a position that 
is substantially similar to the position held prior to the Change of Control 
shall constitute a material reduction in job responsibilities; (B) without 
Participant's prior written approval, the Company or a Subsidiary, Parent, 
affiliate or successor thereto, as appropriate, requires Participant to 
relocate to a facility or location more than 50 miles from the Company's 
location at the time of the Change of Control, provided that required travel 
on corporate business to an extent consistent with Participant's job 
responsibilities does not constitute such a forced relocation; or (C) a 
reduction in Participant's then-current base salary, provided that an 
across-the-board reduction in the salary level of all other employees or 
consultants in positions similar to the Participant's by the same percentage 
amount as part of a general salary level reduction shall not constitute such 
a salary reduction.

          (r)  "LISTED SECURITY" means any security of the Company that is
listed or approved for listing on a national securities exchange or designated
or approved for designation as a national market system security on an
interdealer quotation system by the National Association of Securities Dealers,
Inc.
<PAGE>

          (s)  "NONSTATUTORY STOCK OPTION" means an Option not intended to
qualify as an Incentive Stock Option, as designated in the applicable written
Option Agreement.

          (t)  "OPTION" means a stock option granted pursuant to the Plan.

          (u)  "OPTION AGREEMENT" means a written agreement between an Optionee
and the Company reflecting the terms of an Option granted under the Plan and
includes any documents attached to such Option Agreement, including, but not
limited to, a notice of stock option grant and a form of exercise notice.

          (v)  "OPTIONED STOCK" means the Common Stock subject to an Option or a
Stock Purchase Right.

          (w)  "OPTIONEE" means an Employee or Consultant who receives an Option
or a Stock Purchase Right.

          (x)  "PARENT" means a "parent corporation," whether now or hereafter
existing, as defined in Section 424(e) of the Code, or any successor provision.

          (y)  "PARTICIPANT" means any holder of one or more Options or Stock 
Purchase Rights, or the Shares issuable or issued upon exercise of such 
awards, under the Plan.

          (z)  "PLAN" means this 1997 Stock Plan.

         (aa)  "REPORTING PERSON" means an officer, director, or greater than
10% stockholder of the Company within the meaning of Rule 16a-2 under the
Exchange Act, who is required to file reports pursuant to Rule 16a-3 under the
Exchange Act.

         (bb)  "RESTRICTED STOCK" means shares of Common Stock acquired pursuant
to a grant of a Stock Purchase Right under Section 10 below.

         (cc)  "RESTRICTED STOCK PURCHASE AGREEMENT" means a written agreement
between a holder of a Stock Purchase Right and the Company reflecting the terms
of a Stock Purchase Right granted under the Plan and includes any documents
attached to such agreement.

         (dd)  "RULE 16b-3" means Rule 16b-3 promulgated under the Exchange 
Act, as the same may be amended from time to time, or any successor provision.

         (ee)  "SHARE" means a share of the Common Stock, as adjusted in
accordance with Section 12 of the Plan.

         (ff) "STOCK EXCHANGE" means any stock exchange or consolidated stock
price reporting system on which prices for the Common Stock are quoted at any
given time.

         (gg) "STOCK PURCHASE RIGHT" means the right to purchase Common Stock
pursuant to Section 10 below.

         (hh) "SUBSIDIARY" means a "subsidiary corporation," whether now or
hereafter existing, as defined in Section 424(f) of the Code, or any successor
provision.
<PAGE>

     3.   STOCK SUBJECT TO THE PLAN.  Subject to the provisions of Section 12 of
the Plan, the maximum aggregate number of Shares that may be optioned and sold
under the Plan is 5,800,000 shares of Common Stock.  The Shares may be
authorized, but unissued, or reacquired Common Stock.  If an Option should
expire or become unexercisable for any reason without having been exercised in
full, the unpurchased Shares that were subject thereto shall, unless the Plan
shall have been terminated, become available for future grant under the Plan. 
In addition, any Shares of Common Stock which are retained by the Company upon
exercise of an Option or Stock Purchase Right in order to satisfy the exercise
or purchase price for such Option or Stock Purchase Right or any withholding
taxes due with respect to such exercise shall be treated as not issued and shall
continue to be available under the Plan.  Shares repurchased by the Company
pursuant to any repurchase right which the Company may have shall not be
available for future grant under the Plan.

     4.   ADMINISTRATION OF THE PLAN.

          (a)  INITIAL PLAN PROCEDURE.  Prior to the date, if any, upon which
the Company becomes subject to the Exchange Act, the Plan shall be administered
by the Board or a Committee appointed by the Board.

          (b)  PLAN PROCEDURE AFTER THE DATE, IF ANY, UPON WHICH THE COMPANY
BECOMES SUBJECT TO THE EXCHANGE ACT.

               (i)   MULTIPLE ADMINISTRATIVE BODIES.  If permitted by Rule 
16b-3, grants under the Plan may be made by different bodies with respect to 
directors, non-director officers and Employees or Consultants who are not 
Reporting Persons.

               (ii)  ADMINISTRATION WITH RESPECT TO REPORTING PERSONS.  With
respect to grants of Options or Stock Purchase Rights to Employees who are
Reporting Persons, such grants shall be made by (A) the Board if the Board may
make grants to Reporting Persons under the Plan in compliance with Rule 16b-3,
or (B) a Committee designated by the Board to make grants to Reporting Persons
under the Plan, which Committee shall be constituted in such a manner as to
permit grants under the Plan to comply with Rule 16b-3.  Once appointed, such
Committee shall continue to serve in its designated capacity until otherwise
directed by the Board.  From time to time the Board may increase the size of the
Committee and appoint additional members thereof, remove members (with or
without cause) and appoint new members in substitution therefor, fill vacancies,
however caused, and remove all members of the Committee and thereafter directly
make grants to Reporting Persons under the Plan, all to the extent permitted by
Rule 16b-3.

               (iii) ADMINISTRATION WITH RESPECT TO CONSULTANTS AND OTHER 
EMPLOYEES.  With respect to grants of Options or Stock Purchase Rights to 
Employees or Consultants who are not Reporting Persons, the Plan shall be 
administered by (A) the Board or (B) a Committee designated by the Board, 
which Committee shall be constituted in such a manner as to satisfy the 
Applicable Laws.  Once appointed, such Committee shall continue to serve in 
its designated capacity until otherwise directed by the Board.  From time to 
time the Board may increase the size of the Committee and appoint additional 
members thereof, remove 
<PAGE>

members (with or without cause) and appoint new members in substitution 
therefor, fill vacancies, however caused, and remove all members of the 
Committee and thereafter directly administer the Plan, all to the extent 
permitted by the Applicable Laws.

          (c)  POWERS OF THE ADMINISTRATOR.  Subject to the provisions of the
Plan and in the case of a Committee, the specific duties delegated by the Board
to such Committee, and subject to the approval of any relevant authorities,
including the approval, if required, of any Stock Exchange, the Administrator
shall have the authority, in its discretion:

               (i)   to determine the Fair Market Value of the Common Stock, in
accordance with Section 2(o) of the Plan;

               (ii)  to select the Consultants and Employees to whom Options and
Stock Purchase Rights or any combination thereof may from time to time be
granted hereunder;

               (iii) to determine whether and to what extent Options and
Stock Purchase Rights or any combination thereof are granted hereunder;

               (iv)  to determine the number of shares of Common Stock to be
covered by each such award granted hereunder;

               (v)   to approve forms of agreement for use under the Plan;

               (vi)  to determine the terms and conditions, not inconsistent 
with the terms of the Plan, of any award granted hereunder;

               (vii) to determine whether and under what circumstances an
Option may be settled in cash under Section 9(f) instead of Common Stock;

               (viii) to reduce the exercise price of any Option to the then
current Fair Market Value if the Fair Market Value of the Common Stock covered
by such Option shall have declined since the date the Option was granted;

               (ix)  to determine the terms and restrictions applicable to Stock
Purchase Rights and the Restricted Stock purchased by exercising such Stock
Purchase Rights; and

               (x)   to construe and interpret the terms of the Plan and awards
granted pursuant to the Plan; and

               (xi)  in order to fulfill the purposes of the Plan and without
amending the Plan, to modify grants of Options or Stock Purchase Rights to
participants who are foreign nationals or employed outside of the United States
in order to recognize differences in local law, tax policies or customs.
<PAGE>

          (d)  EFFECT OF ADMINISTRATOR'S DECISION.  All decisions,
determinations and interpretations of the Administrator shall be final and
binding on all holders of Options or Stock Purchase Rights.

     5.   ELIGIBILITY.

          (a)  RECIPIENTS OF GRANTS.  Nonstatutory Stock Options and Stock
Purchase Rights may be granted to Employees and Consultants.  Incentive Stock
Options may be granted only to Employees.  An Employee or Consultant who has
been granted an Option or Stock Purchase Right may, if he or she is otherwise
eligible, be granted additional Options or Stock Purchase Rights.

          (b)  TYPE OF OPTION.  Each Option shall be designated in the Option
Agreement as either an Incentive Stock Option or a Nonstatutory Stock Option. 
However, notwithstanding such designations, to the extent that the aggregate
Fair Market Value of Shares with respect to which Options designated as
Incentive Stock Options are exercisable for the first time by any Optionee
during any calendar year (under all plans of the Company or any Parent or
Subsidiary) exceeds $100,000, such excess Options shall be treated as
Nonstatutory Stock Options.  For purposes of this Section 5(b), Incentive Stock
Options shall be taken into account in the order in which they were granted, and
the Fair Market Value of the Shares subject to an Incentive Stock Option shall
be determined as of the date of the grant of such Option.

          (c)  The Plan shall not confer upon the holder of any Option or Stock
Purchase Right any right with respect to continuation of employment or
consulting relationship with the Company, nor shall it interfere in any way with
such holder's right or the Company's right to terminate his or her employment or
consulting relationship at any time, with or without cause.

     6.   TERM OF PLAN.  The Plan shall become effective upon the earlier to
occur of its adoption by the Board of Directors or its approval by the
stockholders of the Company as described in Section 19 of the Plan.  It shall
continue in effect for a term of ten years unless sooner terminated under
Section 15 of the Plan.

     7.   TERM OF OPTION.  The term of each Option shall be the term stated in
the Option Agreement; provided, however, that the term shall be no more than
ten years from the date of grant thereof or such shorter term as may be provided
in the Option Agreement and provided further that, in the case of an Incentive
Stock Option granted to an Optionee who, at the time the Option is granted, owns
stock representing more than 10% of the total combined voting power of all
classes of stock of the Company or any Parent or Subsidiary, the term of the
Option shall be five years from the date of grant thereof or such shorter term
as may be provided in the Option Agreement.

     8.   OPTION EXERCISE PRICE AND CONSIDERATION.

          (a)  The per share exercise price for the Shares to be issued pursuant
to exercise of an Option shall be such price as is determined by the Board and
set forth in the applicable agreement, but shall be subject to the following:
<PAGE>

               (i)  In the case of an Incentive Stock Option that is:

                    (A)  granted to an Employee who, at the time of the grant of
such Incentive Stock Option, owns stock representing more than 10% of the total
combined voting power of all classes of stock of the Company or any Parent or
Subsidiary, the per Share exercise price shall be no less than 110% of the Fair
Market Value per Share on the date of grant.

                    (B)  granted to any other Employee, the per Share exercise
price shall be no less than 100% of the Fair Market Value per Share on the date
of grant.

               (ii) In the case of a Nonstatutory Stock Option that is:

                    (A)  granted prior to the date, if any, on which the Common
Stock becomes a Listed Security to a person who, at the time of the grant of
such Option, owns stock representing more than 10% of the total combined voting
power of all classes of stock of the Company or any Parent or Subsidiary, the
per Share exercise price shall be no less than 110% of the Fair Market Value per
Share on the date of grant if required by the Applicable Laws and, if not so
required, shall be such price as is determined by the Administrator.

                    (B)  granted prior to the date, if any, on which the Common
Stock becomes a Listed Security, to any other person, the per Share exercise
price shall be no less than 85% of the Fair Market Value per Share on the date
of grant if required by Applicable Law and, if not so required, shall be such
price as is determined by the Administrator.

          (b)  The consideration to be paid for the Shares to be issued upon
exercise of an Option, including the method of payment, shall be determined by
the Administrator (and, in the case of an Incentive Stock Option, shall be
determined at the time of grant) and may consist entirely of (1) cash,
(2) check, (3) promissory note (subject to the provisions of Section 153 of the
Delaware General Corporation Law), (4) other Shares that (x) in the case of
Shares acquired upon exercise of an Option, have been owned by the Optionee for
more than six months on the date of surrender or such other period as may be
required to avoid a charge to the Company's earnings, and (y) have a Fair Market
Value on the date of surrender equal to the aggregate exercise price of the
Shares as to which such Option shall be exercised, (5) authorization for the
Company to retain from the total number of Shares as to which the Option is
exercised that number of Shares having a Fair Market Value on the date of
exercise equal to the exercise price for the total number of Shares as to which
the Option is exercised, (6) delivery of a properly executed exercise notice
together with such other documentation as the Administrator and the broker, if
applicable, shall require to effect an exercise of the Option and delivery to
the Company of the sale or loan proceeds required to pay the exercise price and
any applicable income or employment taxes, (7) delivery of an irrevocable
subscription agreement for the Shares that irrevocably obligates the option
holder to take and pay for the Shares not more than twelve months after the date
of delivery of the subscription agreement, (8) any combination of the foregoing
methods of payment, or (9) such other consideration and method of payment for
the issuance of Shares to the extent permitted under the Applicable Laws.  In
making its determination as to the type of consideration to accept, the
Administrator shall consider if acceptance of such consideration may be
reasonably expected to benefit the Company.
<PAGE>

     9.   EXERCISE OF OPTION.

          (a)  PROCEDURE FOR EXERCISE; RIGHTS AS A STOCKHOLDER.  Any Option
granted hereunder shall be exercisable at such times and under such conditions
as determined by the Administrator and reflected in the Option Agreement, which
may include vesting requirements and/or performance criteria with respect to the
Company and/or the Optionee; provided however that, if required by the
Applicable Laws, any Option granted prior to the date, if any, upon which the
Common Stock becomes a Listed Security shall become exercisable at a rate of at
least 20% per year over five years from the date the Option is granted.  In the
event that any of the Shares issued upon exercise of an Option (which exercise
occurs prior to the date, if any, upon which the Common Stock becomes a Listed
Security) should be subject to a right of repurchase in the Company's favor,
such repurchase right shall, if required by the Applicable Laws, lapse at the
rate of at least 20% per year over five years from the date the Option is
granted.  Notwithstanding the above, in the case of an Option granted to an
officer, director or Consultant of the Company or any Parent or Subsidiary of
the Company, the Option may become fully exercisable, and a repurchase right, if
any, in favor of the Company shall lapse, at any time or during any period
established by the Administrator.

     An Option may not be exercised for a fraction of a Share.

     An Option shall be deemed to be exercised when written notice of such
exercise has been given to the Company in accordance with the terms of the
Option by the person entitled to exercise the Option and the Company has
received full payment for the Shares with respect to which the Option is
exercised.  Full payment may, as authorized by the Board, consist of any
consideration and method of payment allowable under Section 8(b) of the Plan. 
Until the issuance (as evidenced by the appropriate entry on the books of the
Company or of a duly authorized transfer agent of the Company) of the stock
certificate evidencing such Shares, no right to vote or receive dividends or any
other rights as a stockholder shall exist with respect to the Optioned Stock,
not withstanding the exercise of the Option.  The Company shall issue (or cause
to be issued) such stock certificate promptly upon exercise of the Option.  No
adjustment will be made for a dividend or other right for which the record date
is prior to the date the stock certificate is issued, except as provided in
Section 12 of the Plan.

     Exercise of an Option in any manner shall result in a decrease in the
number of Shares that thereafter may be available, both for purposes of the Plan
and for sale under the Option, by the number of Shares as to which the Option is
exercised.

          (b)  TERMINATION OF EMPLOYMENT OR CONSULTING RELATIONSHIP.  Subject to
Section 9(c) below, in the event of termination of an Optionee's Continuous
Status as an Employee or Consultant with the Company, such Optionee may, but
only within three months (or such other period of time not less than 30 days as
is determined by the Administrator, with such determination in the case of an
Incentive Stock Option being made at the time of grant of the Option and not
exceeding three months) after the date of such termination (but in no event
later than the expiration date of the term of such Option as set forth in the
Option Agreement), exercise his or her Option to the extent that the Optionee
was entitled to exercise it at the date of 
<PAGE>

such termination.  To the extent that the Optionee was not entitled to 
exercise the Option at the date of such termination, or if  the Optionee does 
not exercise such Option to the extent so entitled within the time specified 
herein, the Option shall terminate.  No termination shall be deemed to occur 
and this Section 9(b) shall not apply if (i) the Optionee is a Consultant who 
becomes an Employee, or (ii) the Optionee is an Employee who becomes a 
Consultant.

          (c)  DISABILITY OF OPTIONEE.

               (i)  Notwithstanding Section 9(b) above, in the event of
termination of an Optionee's Continuous Status as an Employee or Consultant as a
result of his or her total and permanent disability (within the meaning of
Section 22(e)(3) of the Code), such Optionee may, but only within twelve months
from the date of such termination (but in no event later than the expiration
date of the term of such Option as set forth in the Option Agreement), exercise
the Option to the extent otherwise entitled to exercise it at the date of such
termination.  To the extent that the Optionee was not entitled to exercise the
Option at the date of termination, or if the Optionee does not exercise such
Option to the extent so entitled within the time specified herein, the Option
shall terminate.

               (ii) In the event of termination of an Optionee's Continuous
Status as an Employee or Consultant as a result of a disability which does not
fall within the meaning of total and permanent disability (as set forth in
Section 22(e)(3) of the Code), such Optionee may, but only within six months
from the date of such termination (but in no event later than the expiration
date of the term of such Option as set forth in the Option Agreement), exercise
the Option to the extent otherwise entitled to exercise it at the date of such
termination.  However, to the extent that such Optionee fails to exercise an
Option which is an Incentive Stock Option ("ISO") (within the meaning of
Section 422 of the Code) within three months of the date of such termination,
the Option will not qualify for ISO treatment under the Code.  To the extent
that the Optionee was not entitled to exercise the Option at the date of
termination, or if the Optionee does not exercise such Option to the extent so
entitled within six months from the date of termination, the Option shall
terminate.

          (d)  DEATH OF OPTIONEE.  In the event of the death of an Optionee
during the period of Continuous Status as an Employee or Consultant since the
date of grant of the Option, or within 30 days following termination of the
Optionee's Continuous Status as an Employee or Consultant, the Option may be
exercised, at any time within six months following the date of death (but in no
event later than the expiration date of the term of such Option as set forth in
the Option Agreement), by such Optionee's estate or by a person who acquired the
right to exercise the Option by bequest or inheritance, but only to the extent
of the right to exercise that had accrued at the date of death or, if earlier,
the date of termination of the Optionee's Continuous Status as an Employee or
Consultant.  To the extent that the Optionee was not entitled to exercise the
Option at the date of death or termination, as the case may be, or if the
Optionee does not exercise such Option to the extent so entitled within the time
specified herein, the Option shall terminate.

<PAGE>

          (e)  RULE 16b-3.  Options granted to Reporting Persons shall comply
with Rule 16b-3 and shall contain such additional conditions or restrictions as
may be required thereunder to qualify for the maximum exemption for Plan
transactions.

     10.  STOCK PURCHASE RIGHTS.

          (a)  RIGHTS TO PURCHASE.  Stock Purchase Rights may be issued either
alone, in addition to, or in tandem with other awards granted under the Plan
and/or cash awards made outside of the Plan.  After the Administrator determines
that it will offer Stock Purchase Rights under the Plan, it shall advise the
offeree in writing of the terms, conditions and restrictions related to the
offer, including the number of Shares that such person shall be entitled to
purchase, the price to be paid, and the time within which such person must
accept such offer, which shall in no event exceed 30 days from the date upon
which the Administrator made the determination to grant the Stock Purchase
Right.  In the case of a Stock Purchase Right granted prior to the date, if any,
on which the Common Stock becomes a Listed Security and if required by the
Applicable Laws at such time, the purchase price of Shares subject to such Stock
Purchase Rights shall not be less than 85% of the Fair Market Value of the
Shares as of the date of the offer, or, in the case of a person owning stock
representing more than  10% of the total combined voting power of all classes of
stock of the Company or any Parent or Subsidiary, the price shall not be less
than 100% of the Fair Market Value of the Shares as of the date of the offer. 
If the Applicable Laws do not impose the requirements set forth in the preceding
sentence and with respect to any Stock Purchase Rights granted after the date,
if any, on which the Common Stock becomes a Listed Security, the purchase price
of Shares subject to Stock Purchase Rights shall be as determined by the
Administrator.  The offer shall be accepted by execution of a Restricted Stock
Purchase Agreement in the form determined by the Administrator.

          (b)  REPURCHASE OPTION.  Unless the Administrator determines
otherwise, the Restricted Stock Purchase Agreement shall grant the Company a
repurchase option exercisable upon the voluntary or involuntary termination of
the purchaser's employment with the Company for any reason (including death or
disability).  The purchase price for Shares repurchased pursuant to the
Restricted Stock Purchase Agreement shall be the original purchase price paid by
the purchaser and may be paid by cancellation of any indebtedness of the
purchaser to the Company.  The repurchase option shall lapse at such rate as the
Administrator may determine; provided however that with respect to a Stock
Purchase Right granted prior to the date, if any, on which the Common Stock
becomes a Listed Security to a purchaser who is not an officer, director or
Consultant of the Company or of any Parent or Subsidiary of the Company, it
shall lapse at a minimum rate of 20% per year if required by the Applicable
Laws.

          (c)  OTHER PROVISIONS.  The Restricted Stock Purchase Agreement shall
contain such other terms, provisions and conditions not inconsistent with the
Plan as may be determined by the Administrator in its sole discretion.  In
addition, the provisions of Restricted Stock Purchase Agreements need not be the
same with respect to each purchaser.

          (d)  RIGHTS AS A STOCKHOLDER.  Once the Stock Purchase Right is
exercised, the purchaser shall have the rights equivalent to those of a
stockholder, and shall be a stockholder 

<PAGE>

when his or her purchase is entered upon the records of the duly authorized 
transfer agent of the Company.  No adjustment will be made for a dividend or 
other right for which the record date is prior to the date the Stock Purchase 
Right is exercised, except as provided in Section 12 of the Plan.

     11.  STOCK WITHHOLDING TO SATISFY WITHHOLDING TAX OBLIGATIONS.  At the
discretion of the Administrator, Optionees may satisfy withholding obligations
as provided in this paragraph.  When an Optionee incurs tax liability in
connection with an Option or Stock Purchase Right, which tax liability is
subject to tax withholding under applicable tax laws, and the Optionee is
obligated to pay the Company an amount required to be withheld under applicable
tax laws, the Optionee may satisfy the withholding tax obligation by one or some
combination of the following methods:  (a) by cash or check payment, or (b) out
of the Optionee's current compensation, (c) if permitted by the Administrator,
in its discretion, by surrendering to the Company Shares that (i) in the case of
Shares previously acquired from the Company, have been owned by the Optionee for
more than six months on the date of surrender, and (ii) have a fair market value
on the date of surrender equal to or less than the Optionee's marginal tax rate
times the ordinary income recognized, or (d) by electing to have the Company
withhold from the Shares to be issued upon exercise of the Option, or the Shares
to be issued in connection with the Stock Purchase Right, if any, that number of
Shares having a fair market value equal to the amount required to be withheld. 
For this purpose, the fair market value of the Shares to be withheld shall be
determined on the date that the amount of tax to be withheld is to be determined
(the "TAX DATE").

     Any surrender by a Reporting Person of previously owned Shares to satisfy
tax withholding obligations arising upon exercise of this Option must comply
with the applicable provisions of Rule 16b-3.

     All elections by an Optionee to have Shares withheld to satisfy tax
withholding obligations shall be made in writing in a form acceptable to the
Administrator and shall be subject to the following restrictions:

          (a)  the election must be made on or prior to the applicable Tax Date;

          (b)  once made, the election shall be irrevocable as to the particular
Shares of the Option or Stock Purchase Right as to which the election is made;
and

          (c)  all elections shall be subject to the consent or disapproval of
the Administrator.

     In the event the election to have Shares withheld is made by an Optionee
and the Tax Date is deferred under Section 83 of the Code because no election is
filed under Section 83(b) of the Code, the Optionee shall receive the full
number of Shares with respect to which the Option or Stock Purchase Right is
exercised but such Optionee shall be unconditionally obligated to tender back to
the Company the proper number of Shares on the Tax Date.

<PAGE>

     12.  ADJUSTMENTS UPON CHANGES IN CAPITALIZATION, MERGER OR CERTAIN OTHER
TRANSACTIONS.

          (a)  CHANGES IN CAPITALIZATION.  Subject to any required action by the
stockholders of the Company, the number of shares of Common Stock covered by
each outstanding Option or Stock Purchase Right, and the number of shares of
Common Stock that have been authorized for issuance under the Plan but as to
which no Options or Stock Purchase Rights have yet been granted or that have
been returned to the Plan upon cancellation or expiration of an Option or Stock
Purchase Right, as well as the price per share of Common Stock covered by each
such outstanding Option or Stock Purchase Right, shall be proportionately
adjusted for any increase or decrease in the number of issued shares of Common
Stock resulting from a stock split, reverse stock split, stock dividend,
combination, recapitalization or reclassification of the Common Stock, or any
other increase or decrease in the number of issued shares of Common Stock
effected without receipt of consideration by the Company; provided, however,
that conversion of any convertible securities of the Company shall not be deemed
to have been "effected without receipt of consideration."  Such adjustment shall
be made by the Board, whose determination in that respect shall be final,
binding and conclusive.  Except as expressly provided herein, no issuance by the
Company of shares of stock of any class, or securities convertible into shares
of stock of any class, shall affect, and no adjustment by reason thereof shall
be made with respect to, the number or price of shares of Common Stock subject
to an Option or Stock Purchase Right.

          (b)  DISSOLUTION OR LIQUIDATION.  In the event of the proposed
dissolution or liquidation of the Company, the Board shall notify the Optionee
at least 15 days prior to such proposed action.  To the extent it has not been
previously exercised, the Option or Stock Purchase Right will terminate
immediately prior to the consummation of such proposed action.

          (c)  CORPORATE TRANSACTIONS;  CHANGE OF CONTROL. 

               (i)  AWARDS ISSUED PRIOR TO MAY 3, 1999. With respect to 
awards issued under the Plan prior to May 3, 1999, such awards shall be 
treated upon a change of control of the Company as provided for in the 
version of the Plan in effect at the time of grant and as set forth in any 
applicable written agreements, including any amendments to such agreements.

               (ii) AWARDS ISSUED ON OR AFTER MAY 3, 1999. With respect 
to awards issued under the Plan after May 3, 1999, such awards shall be 
treated upon a Corporate Transaction or a Change of Control as set forth in 
this Section 12(c)(ii) and as set forth in any applicable written agreements, 
including any amendments to such agreements.

     In the event of a Corporate Transaction, each outstanding Option and 
Stock Purchase Right shall be assumed or an equivalent option or right shall 
be substituted by the successor corporation or a Parent or Subsidiary of such 
successor corporation (such entity, the "SUCCESSOR CORPORATION"), unless the 
Successor Corporation does not agree to such assumption or substitution, in 
which case such Options and Stock Purchase Rights shall terminate upon 
consummation of the transaction. Notwithstanding the preceding sentence, in 
the event of a Change of Control, each outstanding Option and Stock Purchase 
Right shall be assumed or an equivalent option or right shall be substituted 
by the Successor Corporation, unless the Successor Corporation does not agree 
to such assumption or substitution, in which case the vesting of each Option 
shall accelerate and the Options shall become exercisable in full (including 
with respect to Shares as to which an Option would not otherwise be vested 
and exercisable), and any repurchase right  in favor of the Company with 
respect to any Shares purchased upon exercise of an Option or Stock Purchase 
Right shall lapse in full, prior to consummation of the transaction at such 
time and on such conditions as the Administrator shall determine. To the 
extent an Option is not exercised prior to consummation of a Change of 
Control in which the vesting of Options is being accelerated, such Option 
shall terminate upon such consummation and the Administrator shall notify the 
Optionee of such fact at least five (5) days prior to the date on which the 
Option terminates.

          In the event Plan awards are assumed or substituted in connection 
with a Change of Control and a Participant holding such an assumed or 
substituted award experiences an Involuntary Termination within twenty-four 
(24) months following the Change of Control, any assumed or substituted 
Option held by the terminated Participant at the time of termination shall 
accelerate and become exercisable in full (including with respect to any 
shares of stock then underlying the Option as to which the Option would not 
otherwise be vested and exercisable), and any repurchase right in favor of 
the Company or the Successor Corporation with respect to any Shares (or any 
shares of stock issued in exchange for such Shares) purchased upon exercise 
of an Option or Stock Purchase Right shall lapse in full, immediately prior 
to the effective date of the Involuntary Termination.

          (iii) For purposes of this Section 12(c), an Option or a Stock 
Purchase Right shall be considered assumed, without limitation, if, at the 
time of issuance of the stock or other consideration upon a Corporate 
Transaction or a Change of Control, as the case may be, each holder of an 
Option or Stock Purchase Right would be entitled to receive upon exercise of 
the Option or Stock Purchase Right the same number and kind of shares of 
stock or the same amount of property, cash or securities as such holder would 
have been entitled to receive upon the occurrence of the transaction if the 
holder had been, immediately prior to such transaction, the holder of the 
number of Shares of Common Stock covered by the Option or the Stock Purchase 
Right at such time (after giving effect to any adjustments in the number of 
Shares covered by the Option or Stock Purchase Right as provided for in this 
Section 12); provided however that if the consideration received in the 
transaction is not solely common stock of the Successor Corporation, the 
Administrator may, with the consent of the Successor Corporation, provide for 
the consideration to be received upon exercise of the Option or Stock 
Purchase Right to be solely common stock of the Successor Corporation equal 
to the Fair Market Value of the per Share consideration received by holders 
of Common Stock in the transaction.

          (d)  ACCOUNTING AND TAX TREATMENT. The following provisions shall
apply to awards issued under the Plan under Section 12(c)(ii) above.

               (i)  POOLING ISSUES. Notwithstanding Section 12(c)(ii) above, 
no vesting acceleration or lapse of a repurchase right pursuant to such 
section shall occur if such acceleration or lapse would cause a contemplated 
Change of Control transaction that was intended to be accounted for as a 
"pooling of interests" transaction to be ineligible for such treatment under 
generally accepted accounting principles, as determined by the Company's 
independent accountants prior to the Change of Control.

               (ii)  LIMITATION ON PAYMENTS. In the event that the vesting 
acceleration or lapse of a repurchase right provided for in Section 12(c)(ii) 
above (x) constitutes "parachute payments" within the meaning of Section 280G 
of the Code, and (y) but for this Section 12(d)(ii) would be subject to the 
excise tax imposed by Section 4999 of the Code (or any corresponding 
provisions of state income tax law), then such vesting acceleration or lapse 
of a repurchase right shall be either

                    (A)  delivered in full, or

                    (B)  delivered as to such lesser extent which would 
result in no portion of such severance benefits being subject to excise tax 
under Code Section 4999,

whichever of the foregoing amounts, taking into account the applicable 
federal, state and local income taxes and the excise tax imposed by Code 
Section 4999, results in the receipt by the Participant on an after-tax basis 
of the greater amount of acceleration or lapse of repurchase rights benefits, 
notwithstanding that all or some portion of such benefits may be taxable 
under Code Section 4999.  Any determination required under this Section 12(d) 
shall be made in writing by the Company's independent accountants, whose 
determination shall be conclusive and binding for all purposes on the Company 
and any affected Participant. In the event that (ii)(A) above applies, then 
the Participant shall be responsible for any excise taxes imposed with 
respect to such benefits. In the event that (ii)(B) above applies, then each 
benefit provided hereunder shall be proportionately reduced to the extent 
necessary to avoid imposition of such excise taxes.

          (e)  CERTAIN DISTRIBUTIONS.  In the event of any distribution to 
the Company's stockholders of securities of any other entity or other assets 
(other than dividends payable in cash or stock of the Company) without 
receipt of consideration by the Company, the Administrator may, in its 
discretion, appropriately adjust the price per share of Common Stock covered 
by each outstanding Option or Stock Purchase Right to reflect the effect of 
such distribution.

     13.  NON-TRANSFERABILITY OF OPTIONS AND STOCK PURCHASE RIGHTS.  Options and
Stock Purchase Rights may not be sold, pledged, assigned, hypothecated,
transferred, or disposed of in any manner other than by will or by the laws of
descent or distribution and may be 

<PAGE>

exercised or purchased during the lifetime of the Optionee or Stock Purchase 
Rights Holder only by the Optionee or Stock Purchase Rights Holder.

     14.  TIME OF GRANTING OPTIONS AND STOCK PURCHASE RIGHTS.  The date of grant
of an Option or Stock Purchase Right shall, for all purposes, be the date on
which the Administrator makes the determination granting such Option or Stock
Purchase Right, or such other date as is determined by the Board; provided,
however, that in the case of any Incentive Stock Option, the grant date shall be
the later of the date on which the Administrator makes the determination
granting such Incentive Stock Option or the date of commencement of the
Optionee's employment relationship with the Company.  Notice of the
determination shall be given to each Employee or Consultant to whom an Option or
Stock Purchase Right is so granted within a reasonable time after the date of
such grant.

     15.  AMENDMENT AND TERMINATION OF THE PLAN.

          (a)  AUTHORITY TO AMEND OR TERMINATE.  The Board may at any time
amend, alter, suspend or discontinue the Plan, but no amendment, alteration,
suspension or discontinuation shall be made that would impair the rights of any
Optionee under any grant theretofore made, without his or her consent.  In
addition, to the extent necessary and desirable to comply with Rule 16b-3 or
with Section 422 of the Code (or any other applicable law or regulation,
including the requirements of any Stock Exchange), the Company shall obtain
stockholder approval of any Plan amendment in such a manner and to such a degree
as required.

          (b)  EFFECT OF AMENDMENT OR TERMINATION.  No amendment or termination
of the Plan shall adversely affect Options already granted, unless mutually
agreed otherwise between the Optionee and the Board, which agreement must be in
writing and signed by the Optionee and the Company.

     16.  CONDITIONS UPON ISSUANCE OF SHARES.  Shares shall not be issued
pursuant to the exercise of an Option or Stock Purchase Right unless the
exercise of such Option or Stock Purchase Right and the issuance and delivery of
such Shares pursuant thereto shall comply with all relevant provisions of law,
including, without limitation, the Securities Act of 1933, as amended, the
Exchange Act, the rules and regulations promulgated thereunder, and the
requirements of any Stock Exchange.  

     As a condition to the exercise of an Option, the Company may require the
person exercising such Option to represent and warrant at the time of any such
exercise that the Shares are being purchased only for investment and without any
present intention to sell or distribute such Shares if, in the opinion of
counsel for the Company, such a representation is required by law.

     17.  RESERVATION OF SHARES.  The Company, during the term of this Plan,
will at all times reserve and keep available such number of Shares as shall be
sufficient to satisfy the requirements of the Plan.  The inability of the
Company to obtain authority from any regulatory body having jurisdiction, which
authority is deemed by the Company's counsel to be necessary to the lawful
issuance and sale of any Shares hereunder, shall relieve the Company of any

<PAGE>

liability in respect of the failure to issue or sell such Shares as to which
such requisite authority shall not have been obtained.

     18.  AGREEMENTS.  Options and Stock Purchase Rights shall be evidenced by
written Option Agreements and Restricted Stock Purchase Agreements,
respectively, in such form(s) as the Administrator shall approve from time to
time.

     19.  STOCKHOLDER APPROVAL.  Continuance of the Plan shall be subject to
approval by the stockholders of the Company within twelve months before or after
the date the Plan is adopted.  Such stockholder approval shall be obtained in
the degree and manner required under applicable state and federal law and the
rules of any Stock Exchange upon which the Common Stock is listed.  All Options
and Stock Purchase Rights issued under the Plan shall become void in the event
such approval is not obtained.

     20.  INFORMATION AND DOCUMENTS TO OPTIONEES AND PURCHASERS.  Prior to the
date, if any, upon which the Common Stock becomes a Listed Security and if
required by the Applicable Laws, the Company shall provide financial statements
at least annually to each Optionee and to each individual who acquired Shares
Pursuant to the Plan, during the period such Optionee or purchaser has one or
more Options or Stock Purchase Rights outstanding, and in the case of an
individual who acquired Shares pursuant to the Plan, during the period such
individual owns such Shares.  The Company shall not be required to provide such
information if the issuance of Options or Stock Purchase Rights under the Plan
is limited to key employees whose duties in connection with the Company assure
their access to equivalent information.  In addition, at the time of issuance of
any securities under the Plan, the Company shall provide to the Optionee or the
Purchaser a copy of the Plan and any agreement(s) pursuant to which securities
granted under the Plan are issued.

<PAGE>

                                    ETOYS INC. 
                                          
                                  1997 STOCK PLAN
                                          
                            NOTICE OF STOCK OPTION GRANT

< < Optionee > >
_______________
_______________

     You have been granted an option to purchase Common Stock "COMMON STOCK" of
eToys Inc. (the "COMPANY") as follows:

     Board Approval Date:               < < BoardApprovalDate > > 

     Date of Grant (Later of Board
     Approval Date or Commence-
     ment of Employment/Consulting):    < < GrantDate > > 

     Vesting Commencement Date:         < < VestingCommenceDate > > 

     Exercise Price per Share:          $< < ExercisePrice > > 

     Total Number of Shares Granted:    < < NoofShares > > 

     Total Exercise Price:              $< < TotalExercisePrice > > 

     Type of Option:                    < < NoSharesISO Incentive 
                                              Stock Options > > 

                                        < < NoSharesNSO > > Nonstatutory Stock
     Options > >

     Term/Expiration Date:              < < ExpirDate > >
     
     Vesting Schedule:                  This Option may be exercised, in whole
                                        or in part, in accordance with the
                                        following schedule:  1/4th of the Shares
                                        subject to the Option shall vest on the
                                        first  anniversary of the Vesting
                                        Commencement Date and 1/48th of the
                                        total number of Shares subject to the
                                        Option shall vest each month thereafter.
     
     Termination Period:                Option may be exercised for 30 days
                                        after termination of employment or
                                        consulting relationship except as set
                                        out in Sections 6 and 7 of the Stock
                                        Option Agreement (but in no event later
                                        than the Expiration Date).


<PAGE>

       By your signature and the signature of the Company's representative
below, you and the Company agree that this option is granted under and governed
by the terms and conditions of the 1997 Stock Plan and the Stock Option
Agreement, both of which are attached and made a part of this document.


< < OPTIONEE: > >                           ETOYS INC. 

                                        By:
- -----------------------------------         ----------------------------------
Signature


- -----------------------------------         ----------------------------------
Print Name                                  Print Name and Title


                                         -2-
<PAGE>

                                    ETOYS INC. 
                                          
                                  1997 STOCK PLAN
                                          
                               STOCK OPTION AGREEMENT


       1.      GRANT OF OPTION.  eToys Inc., a Delaware corporation (the 
"COMPANY"), hereby grants to < < Optionee > > ("OPTIONEE"), an option (the 
"OPTION") to purchase a total number of shares of Common Stock (the "SHARES") 
set forth in the Notice of Stock Option Grant, at the exercise price per 
share set forth in the Notice of Stock Option Grant (the "EXERCISE PRICE") 
subject to the terms, definitions and provisions of the eToys Inc. 1997 Stock 
Plan (the "PLAN") adopted by the Company, which is incorporated herein by 
reference.  Unless otherwise defined herein, the terms defined in the Plan 
shall have the same defined meanings in this Option.

If designated an Incentive Stock Option, this Option is intended to qualify as
an Incentive Stock Option as defined in Section 422 of the Code.

       2.      EXERCISE OF OPTION.  This Option shall be exercisable during its
Term in accordance with the Vesting Schedule set out in the Notice of Stock
Option Grant and with the provisions of Section 9 of the Plan as follows:

               (a)    RIGHT TO EXERCISE.

                      (i)     This Option may not be exercised for a fraction of
a share.

                      (ii)    In the event of Optionee's death, disability or
other termination of employment, the exercisability of the Option is governed by
Sections 5, 6 and 7 below, subject to the limitation contained in
Section 2(a)(i).

                      (iii)   In no event may this Option be exercised after the
date of expiration of the Term of this Option as set forth in the Notice of
Stock Option Grant.

               (b)    METHOD OF EXERCISE.  This Option shall be exercisable by
execution and delivery of the Exercise Notice and Restricted Stock Purchase
Agreement attached hereto as EXHIBIT A (the "EXERCISE AGREEMENT") or of any
other form of written notice approved for such purpose by the Company which
shall state the election to exercise the Option, the number of Shares in respect
of which the Option is being exercised, and such other representations and
agreements as to the holder's investment intent with respect to such shares of
Common Stock as may be required by the Company pursuant to the provisions of the
Plan.  Such written notice shall be signed by Optionee and shall be delivered in
person or by certified mail to the Secretary of the Company.  The written notice
shall be accompanied by payment of the Exercise Price.  This Option shall be
deemed to be exercised upon receipt by the Company of such written notice
accompanied by the Exercise Price.

                                      
<PAGE>

               No Shares will be issued pursuant to the exercise of an Option
unless such issuance and such exercise shall comply with all relevant provisions
of applicable law and the requirements of any stock exchange upon which the
Shares may then be listed.  Assuming such compliance, for income tax purposes
the Shares shall be considered transferred to Optionee on the date on which the
Option is exercised with respect to such Shares.

       3.      METHOD OF PAYMENT.  Payment of the Exercise Price shall be by any
of the following, or a combination thereof, at the election of Optionee:

               (a)    cash;

               (b)    check; 

               (c)    surrender of other shares of Common Stock of the Company
which (i) in the case of Shares acquired pursuant to the exercise of a Company
option, have been owned by Optionee for more than six months on the date of
surrender, and (ii) have a Fair Market Value on the date of surrender equal to
the Exercise Price of the Shares as to which the Option is being exercised; or

               (d)    if there is a public market for the Shares and they are
registered under the  Securities Act of 1933, as amended, delivery of a properly
executed exercise notice together with irrevocable instructions to a broker to
deliver promptly to the Company the amount of sale or loan proceeds required to
pay the Exercise Price.

       4.      RESTRICTIONS ON EXERCISE.  This Option may not be exercised until
such time as the Plan has been approved by the stockholders of the Company, or
if the issuance of such Shares upon such exercise or the method of payment of
consideration for such shares would constitute a violation of any applicable
federal or state securities or other law or regulation, including any rule under
Part 207 of Title 12 of the Code of Federal Regulations as promulgated by the
Federal Reserve Board.  As a condition to the exercise of this Option, the
Company may require Optionee to make any representation and warranty to the
Company as may be required by any applicable law or regulation.

       5.      TERMINATION OF RELATIONSHIP.  In the event of termination of
Optionee's Continuous Status as an Employee or Consultant, Optionee may, to the
extent otherwise so entitled at the date of such termination (the "TERMINATION
DATE"), exercise this Option during the Termination Period set forth in the
Notice of Stock Option Grant.  To the extent that Optionee was not entitled to
exercise this Option at such Termination Date, or if Optionee does not exercise
this Option within the Termination Period, the Option shall terminate.

       6.      DISABILITY OF OPTIONEE.

               (a)    Notwithstanding the provisions of Section 5 above, in the
event of termination of  Optionee's Continuous Status as an Employee or
Consultant as a result of Optionee's total and permanent disability (as defined
in Section 22(e)(3) of the Code), Optionee may, but only within twelve months
from the Termination Date (but in no event later than the Expiration Date set
forth in the Notice of Stock Option Grant), exercise this 


                                         -2-
<PAGE>

Option to the extent Optionee was entitled to exercise it as of such Termination
Date.  To the extent that Optionee was not entitled to exercise the Option as of
the Termination Date, or if Optionee does not exercise such Option (to the
extent so entitled) within the time specified in this Section 6(a), the Option
shall terminate.

               (b)    Notwithstanding the provisions of Section 5 above, in the
event of termination of Optionee's consulting relationship or Continuous Status
as an Employee as a result of disability not constituting a total and permanent
disability (as set forth in Section 22(e)(3) of the Code), Optionee may, but
only within six months from the Termination Date (but in no event later than the
Expiration Date set forth in the Notice of Stock Option Grant), exercise the
Option to the extent Optionee was entitled to exercise it as of such Termination
Date; provided, however, that if this is an Incentive Stock Option and Optionee
fails to exercise this Incentive Stock Option within three months from the
Termination Date, this Option will cease to qualify as an Incentive Stock Option
(as defined in Section 422 of the Code) and Optionee will be treated for federal
income tax purposes as having received ordinary income at the time of such
exercise in an amount generally measured by the difference between the Exercise
Price for the Shares and the Fair Market Value of the Shares on the date of
exercise.  To the extent that Optionee was not entitled to exercise the Option
at the Termination Date, or if Optionee does not exercise such Option to the
extent so entitled within the time specified in this Section 6(b), the Option
shall terminate.

       7.      DEATH OF OPTIONEE.   In the event of the death of Optionee (a)
during the Term of this Option and while an Employee or Consultant of the
Company and having been in Continuous Status as an Employee or Consultant since
the date of grant of the Option, or (b) within 30 days after Optionee's
Termination Date, the Option may be exercised at any time within six months
following the date of death (but in no event later than the Expiration Date set
forth in the Notice of  Stock Option Grant), by Optionee's estate or by a person
who acquired the right to exercise the Option by bequest or inheritance, but
only to the extent of the right to exercise that had accrued at the Termination
Date.

       8.      NON-TRANSFERABILITY OF OPTION.  This Option may not be
transferred in any manner otherwise than by will or by the laws of descent or
distribution and may be exercised during the lifetime of Optionee only by him or
her.  The terms of this Option shall be binding upon the executors,
administrators, heirs, successors and assigns of Optionee.

       9.      TERM OF OPTION.  This Option may be exercised only within the
Term set forth in the Notice of Stock Option Grant, subject to the limitations
set forth in Section 7 of the Plan.

       10.     TAX CONSEQUENCES.  Set forth below is a brief summary as of the
date of this Option of certain of the federal and California tax consequences of
exercise of this Option and disposition of the Shares under the laws in effect
as of the Date of Grant.  THIS SUMMARY IS NECESSARILY INCOMPLETE, AND THE TAX
LAWS AND REGULATIONS ARE SUBJECT TO CHANGE.  OPTIONEE SHOULD CONSULT A TAX
ADVISER BEFORE EXERCISING THIS OPTION OR DISPOSING OF THE SHARES.


                                         -3-
<PAGE>

               (a)    EXERCISE OF INCENTIVE STOCK OPTION.  If this Option
qualifies as an Incentive Stock Option, there will be no regular federal or
California income tax liability upon the exercise of the Option, although the
excess, if any, of the Fair Market Value of the Shares on the date of exercise
over the Exercise Price will be treated as an adjustment to the alternative
minimum tax for federal tax purposes and may subject Optionee to the alternative
minimum tax in the year of exercise.

               (b)    EXERCISE OF NONSTATUTORY STOCK OPTION.  If this Option
does not qualify as an Incentive Stock Option, there may be a regular federal
income tax liability and a California income tax liability upon the exercise of
the Option. Optionee will be treated as having received compensation income
(taxable at ordinary income tax rates) equal to the excess, if any, of the Fair
Market Value of the Shares on the date of exercise over the Exercise Price.  If
Optionee is an employee, the Company will be required to withhold from
Optionee's compensation or collect from Optionee and pay to the applicable
taxing authorities an amount equal to a percentage of this compensation income
at the time of exercise.

               (c)    DISPOSITION OF SHARES.  In the case of a Nonstatutory
Stock Option, if Shares are held for at least one year, any gain realized on
disposition of the Shares will be treated as long-term capital gain for federal
and California income tax purposes.  In the case of an Incentive Stock Option,
if Shares transferred pursuant to the Option are held for at least one year
after exercise and are disposed of at least two years after the Date of Grant,
any gain realized on disposition of the Shares will also be treated as long-term
capital gain for federal and California income tax purposes.  In either case,
the long-term capital gain will be taxed for federal income tax and alternative
minimum tax purposes at a maximum rate of 28% if the Shares are held more than
one year but less than 18 months after exercise and at 20% if the Shares are
held more than 18 months after exercise.  If Shares purchased under an Incentive
Stock Option are disposed of within one year after exercise or within two years
after the Date of Grant, any gain realized on such disposition will be treated
as compensation income (taxable at ordinary income rates) to the extent of the
difference between the Exercise Price and the lesser of (i) the fair market
value of the Shares on the date of exercise, or (ii) the sale price of the
Shares.

               (d)    NOTICE OF DISQUALIFYING DISPOSITION OF INCENTIVE STOCK
OPTION SHARES.  If the Option granted to Optionee herein is an Incentive Stock
Option, and if Optionee sells or otherwise disposes of any of the Shares
acquired pursuant to the Incentive Stock Option on or before the later of
(i) the date two years after the Date of Grant, or (ii) the date one year after
the date of exercise, Optionee shall immediately notify the Company in writing
of such disposition.  Optionee acknowledges and agrees that he or she may be
subject to income tax withholding by the Company on the compensation income
recognized by Optionee from the early disposition by payment in cash or out of
the current earnings paid to Optionee.

       11.     WITHHOLDING TAX OBLIGATIONS.  Optionee understands that, upon
exercising a Nonstatutory Stock Option, he or she will recognize income for tax
purposes in an amount equal to the excess of the then Fair Market Value of the
Shares over the Exercise Price.  


                                         -4-
<PAGE>

However, the timing of this income recognition may be deferred for up to six
months if Optionee is subject to Section 16 of the Securities Exchange Act of
1934, as amended (the "EXCHANGE ACT").  If Optionee is an employee, the Company
will be required to withhold from Optionee's compensation, or collect from
Optionee and pay to the applicable taxing authorities an amount equal to a
percentage of this compensation income.  Additionally, Optionee may at some
point be required to satisfy tax withholding obligations with respect to the
disqualifying disposition of an Incentive Stock Option. Optionee shall satisfy
his or her tax withholding obligation arising upon the exercise of this Option
by one or some combination of the following methods:  (a) by cash payment,
(b) out of Optionee's current compensation, (c) if permitted by the
Administrator, in its discretion, by surrendering to the Company Shares which
(i) in the case of Shares previously acquired from the Company, have been owned
by Optionee for more than six months on the date of surrender, and (ii) have a
Fair Market Value on the date of surrender equal to or greater than Optionee's
marginal tax rate times the ordinary income recognized, or (d) by electing to
have the Company withhold from the Shares to be issued upon exercise of the
Option that number of Shares having a Fair Market Value equal to the amount
required to be withheld.  For this purpose, the Fair Market Value of the Shares
to be withheld shall be determined on the date that the amount of tax to be
withheld is to be determined (the "TAX DATE").

       If Optionee is subject to Section 16 of the Exchange Act (an "INSIDER"),
any surrender of previously owned Shares to satisfy tax withholding obligations
arising upon exercise of this Option must comply with the applicable provisions
of Rule 16b-3 promulgated under the Exchange Act ("RULE 16b-3").

       All elections by Optionee to have Shares withheld to satisfy tax
withholding obligations shall be made in writing in a form acceptable to the
Administrator and shall be subject to the following restrictions:

               (a)    the election must be made on or prior to the applicable
Tax Date;

               (b)    once made, the election shall be irrevocable as to the
particular Shares of the Option as to which the election is made; and

               (c)    all elections shall be subject to the consent or
disapproval of the Administrator.

12.    MARKET STANDOFF AGREEMENT.  In connection with the initial public
offering of the Company's securities and upon request of the Company or the
underwriters managing any underwritten offering of the Company's securities,
Optionee hereby agrees not to sell, make any short sale of, loan, grant any
option for the purchase of, or otherwise dispose of any Shares (other than those
included in the registration) without the prior written consent of the Company
or such underwriters, as the case may be, for such period of time (not to exceed
180 days) from the effective date of such registration as may be requested by
the Company or such managing underwriters and to execute an agreement reflecting
the foregoing as may be requested by the underwriters at the time of the public
offering.


                                         -5-
<PAGE>

                                          
                              [SIGNATURE PAGE FOLLOWS]


                                         -6-
<PAGE>

       This Agreement may be executed in two or more counterparts, each of
which shall be deemed an original and all of which together shall constitute one
document.

                                        ETOYS INC.


                                        By:  
                                           ----------------------------------

                                           ----------------------------------
                                           (Print name and title)
                               
       OPTIONEE ACKNOWLEDGES AND AGREES THAT THE VESTING OF SHARES PURSUANT TO
THE OPTION HEREOF IS EARNED ONLY BY CONTINUING EMPLOYMENT OR CONSULTANCY AT THE
WILL OF THE COMPANY (NOT THROUGH THE ACT OF BEING HIRED, BEING GRANTED THIS
OPTION OR ACQUIRING SHARES HEREUNDER).  OPTIONEE FURTHER ACKNOWLEDGES AND AGREES
THAT NOTHING IN THIS AGREEMENT, NOR IN THE COMPANY'S STOCK PLAN WHICH IS
INCORPORATED HEREIN BY REFERENCE, SHALL CONFER UPON OPTIONEE ANY RIGHT WITH
RESPECT TO CONTINUATION OF EMPLOYMENT OR CONSULTANCY BY THE COMPANY, NOR SHALL
IT INTERFERE IN ANY WAY WITH OPTIONEE'S RIGHT OR THE COMPANY'S RIGHT TO
TERMINATE OPTIONEE'S EMPLOYMENT OR CONSULTANCY AT ANY TIME, WITH OR WITHOUT
CAUSE.

       Optionee acknowledges receipt of a copy of the Plan and represents that
he or she is familiar with the terms and provisions thereof, and hereby accepts
this Option subject to all of the terms and provisions thereof.  Optionee has
reviewed the Plan and this Option in their entirety, has had an opportunity to
obtain the advice of counsel prior to executing this Option and fully
understands all provisions of the Option.  Optionee hereby agrees to accept as
binding, conclusive and final all decisions or interpretations of the
Administrator upon any questions arising under the Plan or this Option.



Dated: 
       ------------------------            ------------------------------
                                           < < Optionee > >


                                         -7-
<PAGE>

                                     EXHIBIT A
                                          
                                    ETOYS INC. 
                                          
                                  1997 STOCK PLAN
                                          
              EXERCISE NOTICE AND RESTRICTED STOCK PURCHASE AGREEMENT
                                          
       This Agreement ("AGREEMENT") is made as of ______________, by and
between eToys Inc., a Delaware corporation (the "COMPANY"), and < < Optionee > >
("PURCHASER").  To the extent any capitalized terms used in this Agreement are
not defined, they shall have the meaning ascribed to them in the 1997 Stock
Plan.

       1.      EXERCISE OF OPTION.  Subject to the terms and conditions hereof,
Purchaser hereby elects to exercise his or her option to purchase __________
shares of the Common Stock (the "SHARES") of the Company under and pursuant to
the Company's 1997 Stock Plan (the "PLAN") and the Stock Option Agreement dated
______________, (the "OPTION AGREEMENT").  The purchase price for the Shares
shall be $< < ExercisePrice > > per Share for a total purchase price of
$_______________.  The term "SHARES" refers to the purchased Shares and all
securities received in replacement of the Shares or as stock dividends or
splits, all securities received in replacement of the Shares in a
recapitalization, merger, reorganization, exchange or the like, and all new,
substituted or additional securities or other properties to which Purchaser is
entitled by reason of Purchaser's ownership of the Shares.

       2.      TIME AND PLACE OF EXERCISE. The purchase and sale of the Shares
under this Agreement shall occur at the principal office of the Company
simultaneously with the execution and delivery of this Agreement in accordance
with the provisions of Section 2(b) of the Option Agreement.  On such date, the
Company will deliver to Purchaser a certificate representing the Shares to be
purchased by Purchaser (which shall be issued in Purchaser's name) against
payment of the exercise price therefor by Purchaser by (a) check made payable to
the Company, (b) cancellation of indebtedness of the Company to Purchaser, (c)
delivery of shares of the Common Stock of the Company in accordance with Section
3 of the Option Agreement, or (d) by a combination of the foregoing.

       3.      LIMITATIONS ON TRANSFER.  In addition to any other limitation on
transfer created by applicable securities laws, Purchaser shall not assign,
encumber or dispose of any interest in the Shares except in compliance with the
provisions below and applicable securities laws.

               (a)    RIGHT OF FIRST REFUSAL.  Before any Shares held by
Purchaser or any transferee of Purchaser (either being sometimes referred to
herein as the "HOLDER") may be sold or otherwise transferred (including transfer
by gift or operation of law), the Company or its assignee(s) shall have a right
of first refusal to purchase the Shares on the terms and conditions set forth in
this Section 3(a) (the "RIGHT OF FIRST REFUSAL").

                      (i)     NOTICE OF PROPOSED TRANSFER.  The Holder of the
Shares shall deliver to the Company a written notice (the "NOTICE") stating: 
(i) the Holder's bona fide 


                                         -1-
<PAGE>

intention to sell or otherwise transfer such Shares; (ii) the name of each
proposed purchaser or other transferee ("PROPOSED TRANSFEREE"); (iii) the number
of Shares to be transferred to each Proposed Transferee; and (iv) the terms and
conditions of each proposed sale or transfer.  The Holder shall offer the Shares
at the same price (the "OFFERED PRICE") and upon the same terms (or terms as
similar as reasonably possible) to the Company or its assignee(s).

                      (ii)    EXERCISE OF RIGHT OF FIRST REFUSAL.  At any time
within 30 days after receipt of the Notice, the Company and/or its assignee(s)
may, by giving written notice to the Holder, elect to purchase all, but not less
than all, of the Shares proposed to be transferred to any one or more of the
Proposed Transferees, at the purchase price determined in accordance with
subsection (iii) below.

                      (iii)   PURCHASE PRICE.  The purchase price ("PURCHASE
PRICE") for the Shares purchased by the Company or its assignee(s) under this
Section 3(a) shall be the Offered Price.  If the Offered Price includes
consideration other than cash, the cash equivalent value of the non-cash
consideration shall be determined by the Board of Directors of the Company in
good faith.

                      (iv)    PAYMENT.  Payment of the Purchase Price shall be
made, at the option of the Company or its assignee(s), in cash (by check), by
cancellation of all or a portion of any outstanding indebtedness of the Holder
to the Company (or, in the case of repurchase by an assignee, to the assignee),
or by any combination thereof within 30 days after receipt of the Notice or in
the manner and at the times set forth in the Notice.

                      (v)     HOLDER'S RIGHT TO TRANSFER.  If all of the Shares
proposed in the Notice to be transferred to a given Proposed Transferee are not
purchased by the Company and/or its assignee(s) as provided in this
Section 3(a), then the Holder may sell or otherwise transfer such Shares to that
Proposed Transferee at the Offered Price or at a higher price, provided that
such sale or other transfer is consummated within 60 days after the date of the
Notice and provided further that any such sale or other transfer is effected in
accordance with any applicable securities laws and the Proposed Transferee
agrees in writing that the provisions of this Section 3 shall continue to apply
to the Shares in the hands of such Proposed Transferee.  If the Shares described
in the Notice are not transferred to the Proposed Transferee within such period,
or if the Holder proposes to change the price or other terms to make them more
favorable to the Proposed Transferee, a new Notice shall be given to the
Company, and the Company and/or its assignees shall again be offered the Right
of First Refusal before any Shares held by the Holder may be sold or otherwise
transferred.

                      (vi)    EXCEPTION FOR CERTAIN FAMILY TRANSFERS.  Anything
to the contrary contained in this Section 3(a) notwithstanding, the transfer of
any or all of the Shares during Purchaser's lifetime or on Purchaser's death by
will or intestacy to Purchaser's Immediate Family or a trust for the benefit of
Purchaser's Immediate Family shall be exempt from the provisions of this Section
3(a).  "IMMEDIATE FAMILY" as used herein shall mean spouse, lineal descendant or
antecedent, father, mother, brother or sister.  In such case, the transferee or
other recipient shall receive and hold the Shares so transferred subject to the
provisions of this Section, 

                                      -2-
<PAGE>

and there shall be no further transfer of such Shares except in accordance 
with the terms of this Section 3.

               (b)    INVOLUNTARY TRANSFER.  

                      (i)     COMPANY'S RIGHT TO PURCHASE UPON INVOLUNTARY
TRANSFER.  In the event, at any time after the date of this Agreement, of any
transfer by operation of law or other involuntary transfer (including death or
divorce, but excluding a transfer to Immediate Family as set forth in Section
3(a)(vi) above) of all or a portion of the Shares by the record holder thereof,
the Company shall have an option to purchase all of the Shares transferred at
the greater of the purchase price paid by Purchaser pursuant to this Agreement
or the Fair Market Value of the Shares on the date of transfer.  Upon such a
transfer, the person acquiring the Shares shall promptly notify the Secretary of
the Company of such transfer.  The right to purchase such Shares shall be
provided to the Company for a period of 30 days following receipt by the Company
of written notice by the person acquiring the Shares.

                      (ii)    PRICE FOR INVOLUNTARY TRANSFER.  With respect to
any stock to be transferred pursuant to Section 3(b)(i), the price per Share
shall be a price set by the Board of Directors of the Company that will reflect
the current value of the stock in terms of present earnings and future prospects
of the Company.  The Company shall notify Purchaser or his or her executor of
the price so determined within 30 days after receipt by it of written notice of
the transfer or proposed transfer of Shares.  However, if the Purchaser does not
agree with the valuation as determined by the Board of Directors of the Company,
the Purchaser shall be entitled to have the valuation determined by an
independent appraiser to be mutually agreed upon by the Company and the
Purchaser and whose fees shall be borne equally by the Company and the
Purchaser.

               (c)    ASSIGNMENT.  The right of the Company to purchase any
part of the Shares may be assigned in whole or in part to any stockholder or
stockholders of the Company or other persons or organizations; provided,
however, that an assignee, other than a corporation that is the parent or a 100%
owned subsidiary of the Company, must pay the Company, upon assignment of such
right, cash equal to the difference between the original purchase price and Fair
Market Value, if the original purchase price is less than the fair market value
of the Shares subject to the assignment.

               (d)    RESTRICTIONS BINDING ON TRANSFEREES.  All transferees of
Shares or any interest therein will receive and hold such Shares or interest
subject to the provisions of this Agreement.  Any sale or transfer of the
Company's Shares shall be void unless the provisions of this Agreement are
satisfied.

               (e)    TERMINATION OF RIGHTS.  The Right of First Refusal
granted the Company by Section 3(a) above and the option to repurchase the
Shares in the event of an involuntary transfer granted the Company by Section
3(b) above shall terminate upon the first sale of Common Stock of the Company to
the general public pursuant to a registration statement filed with and declared
effective by the Securities and Exchange Commission under the Securities Act of
1933, as amended (the "SECURITIES ACT")..  Upon termination of the Right of
First Refusal 

                                      -3-
<PAGE>

described in Section 3(a) above, a new certificate or certificates 
representing the Shares not repurchased shall be issued, on request, without 
the legend referred to in Section 6(a)(ii) herein and delivered to Purchaser.

       4.      INVESTMENT AND TAXATION REPRESENTATIONS.  In connection with the
purchase of the Shares, Purchaser represents to the Company the following:

               (a)    Purchaser is aware of the Company's business affairs and
financial condition and has acquired sufficient information about the Company to
reach an informed and knowledgeable decision to acquire the securities. 
Purchaser is purchasing these securities for investment for his or her own
account only and not with a view to, or for resale in connection with, any
"distribution" thereof within the meaning of the Securities Act.

               (b)    Purchaser understands that the securities have not been
registered under the Securities Act by reason of a specific exemption therefrom,
which exemption depends upon, among other things, the bona fide nature of
Purchaser's investment intent as expressed herein.

               (c)    Purchaser understands that the Shares are "restricted
securities" under applicable U.S. federal and state securities laws and that,
pursuant to these laws, Purchaser must hold the Shares indefinitely unless they
are registered with the Securities and Exchange Commission and qualified by
state authorities, or an exemption from such registration and qualification
requirements is available. Purchaser acknowledges that the Company has no
obligation to register or qualify the Shares for resale.  Purchaser further
acknowledges that if an exemption from registration or qualification is
available, it may be conditioned on various requirements including, but not
limited to, the time and manner of sale, the holding period for the Shares, and
requirements relating to the Company which are outside of the Purchaser's
control, and which the Company is under no obligation and may not be able to
satisfy.

               (d)    Purchaser understands that Purchaser may suffer adverse
tax consequences as a result of Purchaser's purchase or disposition of the
Shares.  Purchaser represents that Purchaser has consulted any tax consultants
Purchaser deems advisable in connection with the purchase or disposition of the
Shares and that Purchaser is not relying on the Company for any tax advice.

       5.      RESTRICTIVE LEGENDS AND STOP-TRANSFER ORDERS.

               (a)    LEGENDS.  The certificate or certificates representing
the Shares shall bear the following legends (as well as any legends required by
applicable state and federal corporate and securities laws):

                      (i)     THE SHARES REPRESENTED BY THIS CERTIFICATE HAVE
                              NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF
                              1933, AND HAVE BEEN ACQUIRED FOR INVESTMENT AND
                              NOT WITH A VIEW TO, OR IN CONNECTION WITH, THE
                              SALE OR DISTRIBUTION THEREOF.  NO SUCH SALE OR

                                      -4-
<PAGE>

                              DISPOSITION MAY BE EFFECTED WITHOUT AN EFFECTIVE
                              REGISTRATION STATEMENT RELATED THERETO OR AN
                              OPINION OF COUNSEL IN A FORM SATISFACTORY TO FOR
                              THE COMPANY THAT SUCH REGISTRATION IS NOT REQUIRED
                              UNDER THE SECURITIES ACT OF 1933.

                      (ii)    THE SHARES REPRESENTED BY THIS CERTIFICATE MAY BE
                              TRANSFERRED ONLY IN ACCORDANCE WITH THE TERMS OF
                              AN AGREEMENT BETWEEN THE COMPANY AND THE
                              STOCKHOLDER, A COPY OF WHICH IS ON FILE WITH THE
                              SECRETARY OF THE COMPANY.

               (b)    STOP-TRANSFER NOTICES.  Purchaser agrees that, in order
to ensure compliance with the restrictions referred to herein, the Company may
issue appropriate "stop transfer" instructions to its transfer agent, if any,
and that, if the Company transfers its own securities, it may make appropriate
notations to the same effect in its own records.

               (c)    REFUSAL TO TRANSFER.  The Company shall not be required
(i) to transfer on its books any Shares that have been sold or otherwise
transferred in violation of any of the provisions of this Agreement or (ii) to
treat as owner of such Shares or to accord the right to vote or pay dividends to
any purchaser or other transferee to whom such Shares shall have been so
transferred.

       6.      NO EMPLOYMENT RIGHTS.  Nothing in this Agreement shall affect in
any manner whatsoever the right or power of the Company, or a parent or
subsidiary of the Company, to terminate Purchaser's employment, for any reason,
with or without cause.

       7.      MARKET STAND-OFF AGREEMENT.  In connection with the initial
public offering of the Company's securities and upon request of the Company or
the underwriters managing any underwritten offering of the Company's securities,
Purchaser agrees not to sell, make any short sale of, loan, grant any option for
the purchase of, or otherwise dispose of any Shares (other than those included
in the registration) without the prior written consent of the Company or such
underwriters, as the case may be, for such period of time (not to exceed 180
days) from the effective date of such registration as may be requested by the
Company or such managing underwriters and to execute an agreement reflecting the
foregoing as may be requested by the underwriters at the time of the public
offering.

       8.      MISCELLANEOUS.

               (a)    GOVERNING LAW.  This Agreement and all acts and
transactions pursuant hereto and the rights and obligations of the parties
hereto shall be governed, construed and interpreted in accordance with the laws
of the State of California, without giving effect to principles of conflicts of
law.  

                                      -5-
<PAGE>

               (b)    ENTIRE AGREEMENT; ENFORCEMENT OF RIGHTS.  This Agreement
sets forth the entire agreement and understanding of the parties relating to the
subject matter herein and merges all prior discussions between them.  No
modification of or amendment to this Agreement, nor any waiver of any rights
under this Agreement, shall be effective unless in writing signed by the parties
to this Agreement.  The failure by either party to enforce any rights under this
Agreement shall not be construed as a waiver of any rights of such party.

               (c)    SEVERABILITY.  If one or more provisions of this
Agreement are held to be unenforceable under applicable law, the parties agree
to renegotiate such provision in good faith.  In the event that the parties
cannot reach a mutually agreeable and enforceable replacement for such
provision, then (i) such provision shall be excluded from this Agreement,
(ii) the balance of the Agreement shall be interpreted as if such provision were
so excluded and (iii) the balance of the Agreement shall be enforceable in
accordance with its terms.

               (d)    CONSTRUCTION.  This Agreement is the result of
negotiations between and has been reviewed by each of the parties hereto and
their respective counsel, if any; accordingly, this Agreement shall be deemed to
be the product of all of the parties hereto, and no ambiguity shall be construed
in favor of or against any one of the parties hereto.

               (e)    NOTICES.  Any notice required or permitted by this
Agreement shall be in writing and shall be deemed sufficient when delivered
personally or sent by telegram or fax or  48 hours after being deposited in the
U.S. mail, as certified or registered mail, with postage prepaid, and addressed
to the party to be notified at such party's address as set forth below or as
subsequently modified by written notice.

               (f)    COUNTERPARTS.  This Agreement may be executed in two or
more counterparts, each of which shall be deemed an original and all of which
together shall constitute one instrument.

               (g)    SUCCESSORS AND ASSIGNS.  The rights and benefits of this
Agreement shall inure to the benefit of, and be enforceable by the Company's
successors and assigns.  The rights and obligations of Purchaser under this
Agreement may only be assigned with the prior written consent of the Company.

               (h)    CALIFORNIA CORPORATE SECURITIES LAW.  THE SALE OF THE
SECURITIES WHICH ARE THE SUBJECT OF THIS AGREEMENT HAS NOT BEEN QUALIFIED WITH
THE COMMISSIONER OF CORPORATIONS OF THE STATE OF CALIFORNIA AND THE ISSUANCE OF
THE SECURITIES OR THE PAYMENT OR RECEIPT OF ANY PART OF THE CONSIDERATION
THEREFOR PRIOR TO THE QUALIFICATION IS UNLAWFUL, UNLESS THE SALE OF SECURITIES
IS EXEMPT FROM QUALIFICATION BY SECTION 25100, 25102 OR 25105 OF THE CALIFORNIA
CORPORATIONS CODE.  THE RIGHTS OF ALL PARTIES TO THIS AGREEMENT ARE EXPRESSLY
CONDITIONED UPON THE QUALIFICATION BEING OBTAINED, UNLESS THE SALE IS SO EXEMPT.

                                      -6-
<PAGE>

                               [SIGNATURE PAGE FOLLOWS]




                                      -7-
<PAGE>

       The parties have executed this Exercise Notice and Restricted Stock
Purchase Agreement as of the date first set forth above.

                                        COMPANY:                      

                                        ETOYS INC. 
                                         
                                        
                                        By:  
                                           -----------------------------------
                                        
                                        Name:     
                                             ---------------------------------
                                             (print)
                                        
                                        Title:    
                                              --------------------------------


                                        2850 Ocean Park Boulevard
                                        Santa Monica, California  90405

                                        PURCHASER:

                                        < < OPTIONEE > >

                                        --------------------------------------
                                        (Signature)
                                        
                                        --------------------------------------
                                        (Print Name)

                                        Address: 
                                        
                                        ---------------------

                                        ---------------------




I, ______________________, spouse of < < Optionee > >, have read and hereby 
approve the foregoing Agreement.  In consideration of the Company's granting 
my spouse the right to purchase the Shares as set forth in the Agreement, I 
hereby agree to be bound irrevocably by the Agreement and further agree that 
any community property or similar interest that I may have in the Shares 
shall hereby by similarly bound by the Agreement.  I hereby appoint my spouse 
as my attorney-in-fact with respect to any amendment or exercise of any 
rights under the Agreement.

                                      ---------------------------------------
                                      Spouse of < < Optionee > >

                                      -8-
<PAGE>

                                      RECEIPT

     
The undersigned hereby acknowledges receipt of Certificate No. _____ for
__________ shares of Common Stock of eToys Inc. (the "COMPANY").


Dated: 
       -----------------                ---------------------------------------
                                        < < Optionee > >
     

<PAGE>

                                       RECEIPT

          
eToys Inc. (the "COMPANY") hereby acknowledges receipt of a check in the amount
of $_____________ given by < < Optionee > > as consideration for Certificate
No. _________ for ____________ shares of Common Stock of eToys Inc. 

     


Dated: 
       ------------------
                              

                                        ETOYS INC.

                                        By:  
                                            -----------------------------------
                                        
                                        Name:
                                             ----------------------------------
                                             (print)
                                        
                                        Title:    
                                              ---------------------------------





<PAGE>

                        eTOYS INC.

                     1999 STOCK PLAN

     1.   PURPOSES OF THE PLAN. The purposes of this Stock Plan are to 
attract and retain the best available personnel for positions of substantial 
responsibility, to provide additional incentive to the Employees and 
Consultants of the Company and to promote the success of the Company's 
business. Options granted under the Plan may be either Incentive Stock 
Options (as defined under Section 422 of the Code) or Nonstatutory Stock 
Options, as determined by the Administrator at the time of grant of an Option 
and subject to the applicable provisions of Section 422 of the Code and the 
regulations promulgated thereunder. Stock Purchase Rights may also be granted 
under the Plan.

     2.   DEFINITIONS. As used herein, the following definitions shall apply:

          (a)  "ADMINISTRATOR" means the Board or its Committee appointed 
pursuant to Section 4 of the Plan.

          (b)  "AFFILIATE" means an entity other than a Subsidiary (as 
defined below) in which the Company owns an equity interest or which, 
together with the Company, is under common control of a third person or 
entity.

          (c)  "APPLICABLE LAWS" means the legal requirements relating to the 
administration of stock option and restricted stock purchase plans under 
applicable U.S. state corporate laws, U.S. federal and applicable state 
securities laws, the Code, any Stock Exchange rules or regulations and the 
applicable laws of any other country or jurisdiction where Options or Stock 
Purchase Rights are granted under the Plan, as such laws, rules, regulations 
and requirements shall be in place from time to time.

          (d)  "BOARD" means the Board of Directors of the Company.

          (e)  "CAUSE" for termination of a Participant's Continuous Service 
Status will exist if the Participant is terminated for any of the following 
reasons: (i) Participant's willful failure substantially to perform his or 
her duties and responsibilities to the Company or any Subsidiary, Parent, 
Affiliate or successor thereto, as appropriate; (ii) Participant's repeated 
unexplained or unjustified absence from the Company or any Subsidiary, 
Parent, Affiliate or successor thereto, as appropriate; (iii) Participant's 
commission of any act of fraud, embezzlement, dishonesty or any other willful 
and serious misconduct that has caused or is reasonably expected to result in 
material injury to the Company or to any Subsidiary, Parent, Affiliate or 
successor thereto; (iv) unauthorized use or disclosure by Participant of any 
proprietary information or trade secrets of the Company or any other party to 
whom the Participant owes an obligation of nondisclosure as a result of his 
or her relationship with the Company or a Subsidiary, Parent, Affiliate or 
successor thereto; or (iv) Participant's willful breach of any of his or her 
obligations under any written agreement or covenant with the Company or with 
any Subsidiary, Parent, Affiliate or successor to the Company. The

<PAGE>

determination as to whether a Participant is being terminated for Cause shall 
be made in good faith by the Company or a Subsidiary, Parent, Affiliate or 
successor thereto, as appropriate, and shall be final and binding on the 
Participant. The foregoing definition does not in any way limit the ability 
of the Company or a Subsidiary, Parent, Affiliate or successor thereto to 
terminate a Participant's employment or consulting relationship at any time 
as provided in Section 5(c) below.

          (f)  "CHANGE OF CONTROL" means a sale of all or substantially all 
of the Company's assets, or any merger or consolidation of the Company with 
or into another corporation other than a merger or consolidation in which the 
holders of more than 50% of the shares of capital stock of the Company 
outstanding immediately prior to such transaction continue to hold (either by 
the voting securities remaining outstanding or by their being converted into 
voting securities of the surviving entity) more than 50% of the total voting 
power represented by the voting securities of the Company, or such surviving 
entity, outstanding immediately after such transaction.

          (g)  "CODE" means the Internal Revenue Code of 1986, as amended.    

          (h)  "COMMITTEE" means one or more committees or subcommittees of 
the Board appointed by the Board to administer the Plan in accordance with 
Section 4 below.

          (i)  "COMMON STOCK" means the Common Stock of the Company.

          (j)  "COMPANY" means eToys Inc., a Delaware corporation.

          (k)  "CONSULTANT" means any person, including an advisor, who 
renders services to the Company or any Parent, Subsidiary or Affiliate and is 
compensated for such services, and any Director of the Company whether 
compensated for such services or not.

          (l)  "CONTINUOUS SERVICE STATUS" means the absence of any 
interruption or termination of service as an Employee or Consultant to the 
Company or a Parent, Subsidiary or Affiliate. Continuous Service Status shall 
not be considered interrupted in the case of (i) sick leave; (ii) military 
leave; (iii) any other leave of absence approved by the Administrator, 
provided that such leave is for a period of not more than 90 days, unless 
reemployment upon the expiration of such leave is guaranteed by contract or 
statute, or unless provided otherwise pursuant to Company policy adopted from 
time to time; or (iv) in the case of transfers between locations of the 
Company or between the Company, its Parent(s), Subsidiaries, Affiliates or 
their respective successors. Unless otherwise determined by the Administrator 
or the Company, a change in status from an Employee to a Consultant or from a 
Consultant to an Employee will not constitute a termination of Continuous 
Service Status.

          (m)  "CORPORATE TRANSACTION" means a sale of all or substantially 
all of the Company's assets, or a merger, consolidation or other capital 
reorganization of the Company with or into another corporation.

          (n)  "DIRECTOR" means a member of the Board.


<PAGE>

          (o)  "EMPLOYEE" means any person (including, if appropriate, any 
Named Executive, Officer or Director) employed by the Company or any Parent, 
Subsidiary or Affiliate of the Company. The payment by the Company of a 
director's fee to a Director shall not be sufficient to constitute 
"employment" of such Director by the Company.

          (p)  "EXCHANGE ACT" means the Securities Exchange Act of 1934, as 
amended.

          (q)  "FAIR MARKET VALUE" means, as of any date, the value of Common 
Stock determined as follows:

               (i)    If the Common Stock is listed on any established stock 
exchange or a national market system including without limitation the 
National Market of the National Association of Securities Dealers, Inc. 
Automated Quotation ("NASDAQ") System, its Fair Market Value shall be the 
closing sales price for such stock (or the closing bid, if no sales were 
reported) as quoted on such system or exchange on the date of determination 
(or if no trading or bids occurred on the date of determination, on the last 
trading day prior to the date of determination), as reported in THE WALL 
STREET JOURNAL or such other source as the Administrator deems reliable; 

               (ii)   If the Common Stock is quoted on the Nasdaq System (but 
not on the National Market thereof) or regularly quoted by a recognized 
securities dealer but selling prices are not reported, its Fair Market Value 
shall be the mean between the high bid and low asked prices for the Common 
Stock for the date of determination (or if no bids occurred on the date of 
determination, on the last trading day prior to the date of determination); or

               (iii)  In the absence of an established market for the Common 
Stock, the Fair Market Value thereof shall be determined in good faith by the 
Administrator.

          (r)  "INCENTIVE STOCK OPTION" means an Option intended to qualify 
as an incentive stock option within the meaning of Section 422 of the Code, 
as designated in the applicable Option Agreement.

          (s)  "INVOLUNTARY TERMINATION" means termination of a Participant's 
Continuous Service Status under the following circumstances: (i) termination 
without Cause by the Company or a Subsidiary, Parent, Affiliate or successor 
thereto, as appropriate; or (ii) voluntary termination by the Participant 
following (A) a material reduction in the Participant's job responsibilities, 
provided that neither a mere change in title alone nor reassignment following 
a Change of Control to a position that is substantially similar to the 
position held prior to the Change of Control shall constitute a material 
reduction in job responsibilities; (B) without Participant's prior written 
approval, the Company or a Subsidiary, Parent, Affiliate or successor 
thereto, as appropriate, requires Participant to relocate to a facility or 
location more than 50 miles from the Company's location at the time of the 
Change of Control, provided that required travel on corporate business to an 
extent consistent with Participant's job responsibilities does not constitute 
such a forced relocation; or (C) a reduction in Participant's then-current 
base salary, provided that an across-the-board reduction in the salary level 
of all other employees or consultants in positions similar to the 
Participant's by the same percentage amount as part of a general salary level 
reduction shall not constitute such a salary reduction.

<PAGE>

          (t)  "LISTED SECURITY" means any security of the Company that is 
listed or approved for listing on a national securities exchange or 
designated or approved for designation as a national market system security 
on an interdealer quotation system by the National Association of Securities 
Dealers, Inc.

          (u)  "NAMED EXECUTIVE" means any individual who, on the last day of 
the Company's fiscal year, is the chief executive officer of the Company (or 
is acting in such capacity) or among the four most highly compensated 
officers of the Company (other than the chief executive officer). Such 
officer status shall be determined pursuant to the executive compensation 
disclosure rules under the Exchange Act.

          (v)  "NONSTATUTORY STOCK OPTION" means an Option not intended to 
qualify as an Incentive Stock Option, as designated in the applicable Option 
Agreement.

          (w)  "OFFICER" means a person who is an officer of the Company 
within the meaning of Section 16(a) of the Exchange Act and the rules and 
regulations promulgated thereunder.

          (x)  "OPTION" means a stock option granted pursuant to the Plan.

          (y)  "OPTION AGREEMENT" means a written document, the form(s) of 
which shall be approved from time to time by the Administrator, reflecting 
the terms of an Option granted under the Plan and includes any documents 
attached to or incorporated into such Option Agreement, including, but not 
limited to, a notice of stock option grant and a form of exercise notice.

          (z)  "OPTION EXCHANGE PROGRAM" means a program approved by the 
Administrator whereby outstanding Options are exchanged for Options with a 
lower exercise price.

          (aa) "OPTIONED STOCK" means the Common Stock subject to an Option.

          (bb) "OPTIONEE" means an Employee or Consultant who receives an 
Option.

          (cc) "PARENT" means a "parent corporation," whether now or 
hereafter existing, as defined in Section 424(c) of the Code.

          (dd) "PARTICIPANT" means any holder of one or more Options or Stock 
Purchase Rights, or the Shares issuable or issued upon exercise of such 
awards, under the Plan.

          (ee) "PLAN" means this 1999 Stock Plan.

          (ff) "REPORTING PERSON" means an Officer, Director or greater than 
10% stockholder of the Company within the meaning of Rule 16a-2 of the 
Exchange Act, who is required to file reports pursuant to Rule 16a-3 of the 
Exchange Act.
<PAGE>

          (gg) "RESTRICTED STOCK" means shares of Common Stock acquired 
pursuant to a grant of a Stock Purchase Right under Section 11 below.

          (hh) "RESTRICTED STOCK PURCHASE AGREEMENT" means a written 
document, the form(s) of which shall be approved from time to time by the 
Administrator, reflecting the terms of a Stock Purchase Right granted under 
the Plan and includes any documents attached to such agreement.

          (ii) "RULE 16b-3" means Rule 16b-3 promulgated under the Exchange 
Act, as amended from time to time, or any successor provision.

          (jj) "SHARE" means a share of the Common Stock, as adjusted in 
accordance with Section 14 of the Plan.

          (kk) "STOCK EXCHANGE" means any stock exchange or consolidated 
stock price reporting system on which prices for the Common Stock are quoted 
at any given time.

          (ll) "STOCK PURCHASE RIGHT" means the right to purchase Common 
Stock pursuant to Section 11 below.

          (mm) "SUBSIDIARY" means a "subsidiary corporation," whether now or 
hereafter existing, as defined in Section 424(f) of the Code.

          (nn) "TEN PERCENT HOLDER" means a person who owns stock 
representing more than ten percent (10%) of the voting power of all classes 
of stock of the Company or any Parent or Subsidiary.

     3.   STOCK SUBJECT TO THE PLAN. Subject to the provisions of Section 14 
of the Plan, the maximum aggregate number of shares that may be sold under 
the Plan is 8,266,666.66 Shares of Common Stock, plus an annual increase on 
the first day of each of the Company's fiscal years beginning in 2000, 2001, 
2002, 2003 and 2004 equal to the lesser of (i) 1,733,333.33 Shares, (ii) 
three percent (3%) of the Shares outstanding on the last day of the 
immediately preceding fiscal year, or (iii) such lesser number of Shares as 
the Board shall determine. The Shares may be authorized, but unissued, or 
reacquired Common Stock.

     If an Option expires or becomes unexercisable for any reason without 
having been exercised in full, or is surrendered pursuant to an Option 
Exchange Program, the unpurchased Shares that were subject thereto shall, 
unless the Plan has been terminated, become available for future grant under 
the Plan. In addition, any Shares of Common Stock that are retained by the 
Company upon exercise of an Option or Stock Purchase Right in order to 
satisfy the exercise or purchase price for such Option or Stock Purchase 
Right or any withholding taxes due with respect to such exercise or purchase 
shall be treated as not issued and shall continue to be available under the 
Plan. Shares issued under the Plan and later repurchased by the Company 
pursuant to any repurchase right that the Company may have shall not be 
available for future grant under the Plan.

<PAGE>

     4.   ADMINISTRATION OF THE PLAN.

          (a)  GENERAL. The Plan shall be administered by the Board or a 
Committee, or a combination thereof, as determined by the Board. The Plan may 
be administered by different administrative bodies with respect to different 
classes of Participants and, if permitted by the Applicable Laws, the Board 
may authorize one or more officers (who may (but need not) be Officers) to 
grant Options or Stock Purchase Rights to Employees and Consultants.

          (b)  ADMINISTRATION WITH RESPECT TO REPORTING PERSONS. With respect 
to Options granted to Reporting Persons and Named Executives, the Plan may 
(but need not) be administered so as to permit such Options to qualify for 
the exemption set forth in Rule 16b-3 and to qualify as performance-based 
compensation under Section 162(m) of the Code.

          (c)  COMMITTEE COMPOSITION. If a Committee has been appointed 
pursuant to this Section 4, such Committee shall continue to serve in its 
designated capacity until otherwise directed by the Board. From time to time 
the Board may increase the size of any Committee and appoint additional 
members thereof, remove members (with or without cause) and appoint new 
members in substitution therefor, fill vacancies (however caused) and remove 
all members of a Committee and thereafter directly administer the Plan, all 
to the extent permitted by the Applicable Laws and, in the case of a 
Committee administering the Plan pursuant to Section 4(b) above, to the 
extent permitted or required by Rule 16b-3 and Section 162(m) of the Code.

          (d)  POWERS OF THE ADMINISTRATOR. Subject to the provisions of the 
Plan and in the case of a Committee, the specific duties delegated by the 
Board to such Committee, the Administrator shall have the authority, in its 
discretion:

               (i)    to determine the Fair Market Value of the Common Stock, 
in accordance with Section 2(q) of the Plan;

               (ii)   to select the Employees and Consultants to whom Options 
and Stock Purchase Rights or any combination thereof may from time to time be 
granted;

               (iii)  to determine whether and to what extent Options and 
Stock Purchase Rights or any combination thereof are granted;

               (iv)   to determine the number of Shares of Common Stock to be 
covered by each such award granted;

               (v)    to approve forms of agreement for use under the Plan;

               (vi)   to determine the terms and conditions, not inconsistent 
with the terms of the Plan, of any award granted hereunder, which terms and 
conditions include but are not limited to the exercise or purchase price, the 
time or times when Options or Stock Purchase Rights may be exercised (which 
may be based on performance criteria), any vesting acceleration or waiver of 
forfeiture restrictions, and any restriction or limitation regarding any 
Option,

<PAGE>

Optioned Stock, Stock Purchase Right or Restricted Stock, based in each case 
on such factors as the Administrator, in its sole discretion, shall determine;

               (vii)  to determine whether and under what circumstances an 
Option may be settled in cash under Section 10(f) instead of Common Stock;

               (viii) to reduce the exercise price of any Option to the then 
current Fair Market Value if the Fair Market Value of the Common Stock 
covered by such Option shall have declined since the date the Option was 
granted and to make any other amendments or adjustments to any Option that 
the Administrator determines, in its discretion and under the authority 
granted to it under the Plan, to be necessary or advisable, provided however 
that no amendment or adjustment to an Option that would materially and 
adversely affect the rights of any Optionee shall be made without the prior 
written consent of the Optionee;

               (ix)   to determine the terms and restrictions applicable to 
Stock Purchase Rights and the Restricted Stock purchased by exercising such 
Stock Purchase Rights;

               (x)    to initiate an Option Exchange Program;

               (xi)   to construe and interpret the terms of the Plan and 
awards granted under the Plan; and

               (xii)  in order to fulfill the purposes of the Plan and 
without amending the Plan, to modify grants of Options or Stock Purchase 
Rights to Participants who are foreign nationals or employed outside of the 
United States in order to recognize differences in local law, tax policies or 
customs.

          (e)  EFFECT OF ADMINISTRATOR'S DECISION. All decisions, 
determinations and interpretations of the Administrator shall be final and 
binding on all Participants.

     5.   ELIGIBILITY.

          (a)  RECIPIENTS OF GRANTS. Nonstatutory Stock Options and Stock 
Purchase Rights may be granted to Employees and Consultants. Incentive Stock 
Options may be granted only to Employees, provided however that Employees of 
Affiliates shall not be eligible to receive Incentive Stock Options. An 
Employee or Consultant who has been granted an Option or Stock Option Right 
may, if he or she is otherwise eligible, be granted additional Options or 
Stock Purchase Rights.

          (b)  TYPE OF OPTION. Each Option shall be designated in the Option 
Agreement as either an Incentive Stock Option or a Nonstatutory Stock Option. 
However, notwithstanding such designations, to the extent that the aggregate 
Fair Market Value of Shares with respect to which Options are exercisable for 
the first time by an Optionee during any calendar year (under all plans of 
the Company or any Parent or Subsidiary) exceeds $100,000, such excess 
Options shall be treated as Nonstatutory Stock Options. For purposes of this 
Section 5(b), Incentive Stock Options shall be taken into account in the 
order in which they were granted, 

<PAGE>

and the Fair Market Value of the Shares shall be determined as of the date of 
grant of such Option.

          (c)  NO EMPLOYMENT RIGHTS. The Plan shall not confer upon any 
Participant any right with respect to continuation of employment or 
consulting relationship with the Company, nor shall it interfere in any way 
with his or her right or the Company's right to terminate his or her 
employment or consulting relationship at any time, with or without cause.

     6.   TERM OF PLAN. The Plan shall become effective upon its adoption by 
the Board. It shall continue in effect for a term of ten (10) years unless 
sooner terminated under Section 16 of the Plan.

     7.   TERM OF OPTION. The term of each Option shall be the term stated in 
the Option Agreement; provided however that the term shall be no more than 
ten (10) years from the date of grant thereof or such shorter term as may be 
provided in the Option Agreement and provided further that, in the case of an 
Incentive Stock Option granted to a person who at the time of such grant is a 
Ten Percent Holder, the term of such Incentive Stock Option shall be five (5) 
years from the date of grant thereof or such shorter term as may be provided 
in the Option Agreement.

     8.  LIMITATION ON GRANTS TO EMPLOYEES.  Subject to adjustment as 
provided in Section 13 below, the maximum number of Shares which may be 
subject to Options and Stock Purchase Rights granted to any one Employee 
under this Plan for any fiscal year of the Company shall be 3,000,000.

     9.  OPTION EXERCISE PRICE AND CONSIDERATION. 

         (a)   EXERCISE PRICE. The per Share exercise price for the Shares to 
be issued pursuant to exercise of an Option shall be such price as is 
determined by the Administrator and set forth in the Option Agreement, but 
shall be subject to the following:

               (i)    In the case of an Incentive Stock Option

                      (A)    granted to an Employee who at the time of grant 
is a Ten Percent Holder, the per Share exercise price shall be no less than 
110% of the Fair Market Value per Share on the date of grant; or

                      (B)    granted to any other Employee, the per Share 
exercise price shall be no less than 100% of the Fair Market Value per Share 
on the date of grant.

               (ii)   In the case of a Nonstatutory Stock Option

                      (A)    granted prior to the date, if any, on which the 
Common Stock becomes a Listed Security to a person who is at the time of 
grant is a Ten Percent Holder, the per Share exercise price shall be no less 
than 110% of the Fair Market Value per Share on the date of grant if required 
by the Applicable Laws and, if not so required, shall be such price as is 
determined by the Administrator;
<PAGE>

                      (B)    granted to a person who, at the time of the 
grant of such Option, is a Named Executive of the Company, the per share 
Exercise Price shall be no less than 100% of the Fair Market Value on the 
date of grant if such Option is intended to qualify as performance-based 
compensation under Section 162(m) of the Code; or

                      (C)    granted prior to the date, if any, on which the 
Common Stock becomes a Listed Security to any person other than a Named 
Executive or a Ten Percent Holder, the per Share exercise price shall be no 
less than 85% of the Fair Market Value per Share on the date of grant if 
required by Applicable Law and, if not so required, shall be such price as is 
determined by the Administrator.

               (iii)  Notwithstanding the foregoing, Options may be granted 
with a per Share exercise price other than as required above pursuant to a 
merger or other corporate transaction.

          (b)  PERMISSIBLE CONSIDERATION. The consideration to be paid for 
the Shares to be issued upon exercise of an Option, including the method of 
payment, shall be determined by the Administration (and, in the case of an 
Incentive Stock Option, shall be determined at the time of grant) and may 
consist entirely of (1) cash; (2) check; (3) delivery of Optionee's 
promissory note with such recourse, interest, security and redemption 
provisions as the Administrator determines to be appropriate (subject to the 
provisions of Section 153 of the Delaware General Corporation Law); (4) 
cancellation of indebtedness; (5) other Shares that (x) in the case of Shares 
acquired upon exercise of an Option either have been owned by the Optionee 
for more than six months on the date of surrender (or such other period as 
may be required to avoid a charge to the Company's earnings) or were not 
acquired, directly or indirectly, from the Company, and (y) have a Fair 
Market Value on the date of surrender equal to the aggregate exercise price 
of the Shares as to which the Option is exercised; (6) authorization from the 
Company to retain from the total number of Shares as to which the Option is 
exercised that number of Shares having a Fair Market Value on the date of 
exercise equal to the exercise price for the total number of Shares as to 
which the Option is exercised; (7) delivery of a properly executed exercise 
notice together with such other documentation as the Administration and the 
broker, if applicable, shall require to effect exercise of the Option and 
prompt delivery to the Company of the sale or loan proceeds required to pay 
the exercise price and any applicable withholding taxes; (8) any combination 
of the foregoing methods of payment; or (9) such other consideration and 
method of payment for the issuance of Shares to the extent permitted under 
the Applicable Laws. In making its determination as to the type of 
consideration to accept, the Administrator shall consider if acceptance of 
such consideration may be reasonably expected to benefit the Company and the 
Administrator may refuse to accept a particular form of consideration at the 
time of any Option exercise if, in its sole discretion, acceptance of such 
form of consideration is not in the best interests of the Company at such 
time.

     10.  EXERCISE OF OPTION.

          (a)  PROCEDURE FOR EXERCISE; RIGHTS AS A STOCKHOLDER. Any Option 
granted hereunder shall be exercisable at such times and under such 
conditions as determined by the

<PAGE>

Administrator, consistent with the terms of the Plan, and reflected in the 
Option Agreement, including vesting requirements and/or performance criteria 
with respect to the Company and/or the Optionee; provided however that, if 
required by the Applicable Laws, any Option granted prior to the date, if 
any, upon which the Common Stock becomes a Listed Security shall become 
exercisable at a rate of at least 20% per year over five years from the date 
the Option is granted. In the event that any of the Shares issued upon 
exercise of an Option (which exercise occurs prior to the date, if any, upon 
which the Common Stock becomes a Listed Security) should be subject to a 
right of repurchase in the Company's favor, such repurchase right shall, if 
required by the Applicable Laws, lapse at the rate of at least 20% per year 
over five years from the date the Option is granted. Notwithstanding the 
above, in the case of an Option granted to an officer (including but not 
limited to Officers), Director or Consultant, the Option may become 
exercisable, or a repurchase right, if any, in favor of the Company shall 
lapse, at any time or during any period established by the Administrator. The 
Administrator shall have the discretion to determine whether and to what 
extent the vesting of Options shall be tolled during any unpaid leave of 
absence; provided however that in the absence of such determination, vesting 
of Options shall be tolled during any such leave.

          An Option may not be exercised for a fraction of a Share.

          An Option shall be deemed exercised when written notice of such 
exercise has been given to the Company in accordance with the terms of the 
Option by the person entitled to exercise the Option and the Company has 
received full payment for the Shares. Full payment may, as authorized by the 
Administrator, consist of any consideration and method of payment allowable 
under Section 9(b) of the Plan. Until the issuance (as evidenced by the 
appropriate entry on the books of the Company or of a duly authorized transfer 
agent of the Company) of the stock certificate evidencing such Shares, no 
right to vote or receive dividends or any other rights as a stockholder shall 
exist with respect to the Optioned Stock, notwithstanding the exercise of the 
Option. The Company shall issue (or cause to be issued) such stock 
certificate promptly upon exercise of the Option. No adjustment will be made 
for a dividend or other right for which the record date is prior to the date 
the stock certificate is issued, except as provided in Section 14 of the Plan.


          Exercise of an Option in any manner shall result in a decrease in 
the number of Shares that thereafter may be available, both for purposes of 
the Plan and for sale under the Option, by the number of Shares as to which 
the Option is exercised.

          (b)  TERMINATION OF STATUS AS AN EMPLOYEE OR CONSULTANT. In the 
event of termination of an Optionee's Continuous Service Status, such 
Optionee may, but only within the (3) months (or such other period of time, 
not less than thirty (30) days, as is determined by the Administrator, with 
such determination in the case of an Incentive Stock Option being made at the 
time of grant of the Option) after the date of such termination (but in no 
event later than the date of expiration of the term of such Option as set 
forth in the Option Agreement), exercise his or her Option to the extent that 
he or she was entitled to exercise it at the date of such termination. To the 
extent that the Optionee was not entitled to exercise the Option at the date 
of such termination, or if the Optionee does not exercise the Option to the 
extent so entitled within
<PAGE>

the time specified above, the Option shall terminate and the Optioned Stock 
underlying the unexercised portion of the Option shall revert to the Plan. 
Unless otherwise determined by the Administrator or the Company, no 
termination shall be deemed to occur and this Section 10(b) shall not apply 
if (i) the Optionee is a Consultant who becomes an Employee, or (ii) the 
Optionee is an Employee who becomes a Consultant.

          (c)  DISABILITY OF OPTIONEE.  Notwithstanding Section 10(b) above, 
in the event of termination of an Optionee's Continuous Service Status as a 
result of his or her total and permanent disability (as defined in Section 
22(e)(3) of the Code), such Optionee may, but only within twelve (12) months 
(or such other period of time as is determined by the Administrator, with 
such determination in the case of an Incentive Stock Option made at the time 
of grant of the Option) from the date of such termination (but in no event 
later than the date of expiration of the term of such Option as set forth in 
the Option Agreement), exercise the Option to the extent he or she was 
entitled to exercise it at the date of such termination. To the extent that 
the Optionee was not entitled to exercise the Option at the date of 
termination, or if the Optionee does not exercise the Option to the extent so 
entitled within the time specified above, the Option shall terminate and the 
Option Stock underlying the unexercised portion of the Option shall revert to 
the Plan.

          (d)  DEATH OF OPTIONEE.  In the event of the death of an Optionee 
during the period of Continuous Service Status since the date of grant of the 
Option, or within 30 days following termination of the Optionee's Continuous 
Service Status, the Option may be exercised at any time within twelve (12) 
months following the date of death (but in no event later than the expiration 
date of the term of such Option as set forth in the Option Agreement) by such 
Optionee's estate or by a person who acquired the right to exercise the Option 
by bequest or inheritance, but only to the extent of the right to exercise 
that had accrued at the date of death or, if earlier, the date of termination 
of the Optionee's Continuous Service Status. To the extent that the Optionee 
was not entitled to exercise the Option at the date of death or termination, 
as the case may be, or if the Optionee does not exercise such Option to the 
extent so entitled within the time specified above, the Option shall 
terminate and the Optioned Stock underlying the unexercised portion of the 
Option shall revert to the Plan.

          (e)  EXTENSION OF EXERCISE PERIOD.  The Administrator shall have 
full power and authority to extend the period of time for which an Option is 
to remain exercisable following termination of an Optionee's Continuous 
Service Status from the periods set forth in Sections 10(b), 10(c) and 10(d) 
above or in the Option Agreement to such greater time as the Administrator 
shall deem appropriate, provided that in no event shall such Option be 
exercisable later than the date of expiration of the term of such Option as 
set forth in the Option Agreement.

          (f)  BUY-OUT PROVISIONS.  The Administrator may at any time offer 
to buy out for a payment in cash or Shares an Option previously granted under 
the Plan based on such terms and conditions as the Administrator shall 
establish and communicate to the Optionee at the time such offer is made.

<PAGE>

     11.  STOCK PURCHASE RIGHTS.

          (a)  RIGHTS TO PURCHASE.  Stock Purchase Rights may be issued 
either alone, in addition to, or in tandem with other awards granted under 
the Plan and/or cash awards made outside of the Plan. After the Administrator 
determines that it will offer Stock Purchase Rights under the Plan, it shall 
advise the offeree in writing of the terms, conditions and restrictions 
related to the offer, including the number of Shares that such person shall 
be entitled to purchase, the price to be paid, and the time within which such 
person must accept such offer, which shall in no event exceed 30 days from 
the date upon which the Administrator made the determination to grant the 
Stock Purchase Right. In the case of a Stock Purchase Right granted prior to 
the date, if any, on which the Common Stock becomes a Listed Security and if 
required by the Applicable Laws at such time, the purchase price of Shares 
subject to such Stock Purchase Rights shall not be less than 85% of the Fair 
Market Value of the Shares as of the date of the offer, or, in the case of a 
person owning stock representing more than 10% of the total combined voting 
power of all classes of stock of the Company or any Parent or Subsidiary, the 
price shall not be less than 100% of the Fair Market Value of the Shares as 
of the date of the offer. If the Applicable Laws do not impose the 
requirements set forth in the preceding sentence and with respect to any 
Stock Purchase Rights granted after the date, if any, on which the Common 
Stock becomes a Listed Security, the purchase price of Shares subject to 
Stock Purchase Rights shall be as determined by the Administrator. The offer 
to purchase Shares subject to Stock Purchase Rights shall be accepted by 
execution of a Restricted Stock Purchase Agreement in the form determined by 
the Administrator.

         (b)  REPURCHASE OPTION.  Unless the Administrator determines 
otherwise, the Restricted Stock Purchase Agreement shall grant the Company a 
repurchase option exercisable upon the voluntary or involuntary termination 
of the purchaser's employment with the Company for any reason (including 
death or disability). The purchase price for Shares repurchased pursuant to 
the Restricted Stock Purchase Agreement shall be the original purchase price 
paid by the purchaser and may be paid by cancellation of any indebtedness of 
the purchaser to the Company. The repurchase option shall lapse at such rate 
as the Administrator may determine; provided however that with respect to a 
Stock Purchase Right granted prior to the date, if any, on which the Common 
Stock becomes a Listed Security to a purchaser who is not an officer 
(including an Officer), Director or Consultant of the Company or of any Parent
or Subsidiary of the Company, it shall lapse at a minimum rate of 20% per 
year if required by the Applicable Laws.

         (c)  OTHER PROVISIONS.  The Restricted Stock Purchase Agreement 
shall contain such other terms, provisions and conditions not inconsistent 
with the Plan as may be determined by the Administrator in its sole 
discretion. In addition, the provisions of Restricted Stock Purchase 
Agreements need not be the same with respect to each purchaser.

         (d) RIGHTS AS A STOCKHOLDER.  Once the Stock Purchase Right is 
exercised, the purchaser shall have the rights equivalent to those of a 
stockholder, and shall be a stockholder when his or her purchase is entered 
upon the records of the duly authorized transfer agent of the Company. No 
adjustment will be made for a dividend or other right for which the record 
date is
<PAGE>

prior to the date the Stock Purchase Right is exercised, except as provided 
in Section 14 of the Plan.

     12.  TAXES.

          (a)  As a condition of the exercise of an Option or Stock Purchase 
Right granted under the Plan, the Participant (or in the case of the 
Participant's death, the person exercising the Option or Stock Purchase 
Right) shall make such arrangements as the Administrator may require for the 
satisfaction of any applicable federal, state, local or foreign withholding 
tax obligations that may arise in connection with the exercise of Option or 
Stock Purchase Right and the issuance of Shares. The Company shall not be 
required to issue any Shares under the Plan until such obligations are 
satisfied.

          (b)  In the case of an Employee and in the absence of any other 
arrangement, the Employee shall be deemed to have directed the Company to 
withhold or collect from his or her compensation an amount sufficient to 
satisfy such tax obligations from the next payroll payment otherwise payable 
after the date of an exercise of the Option or Stock Purchase Right.

          (c)  This Section 12(c) shall apply only after the date, if any, 
upon which the Common Stock becomes a Listed Security. In the case of 
Participant other than an Employee (or in the case of an Employee where the 
next payroll payment is not sufficient to satisfy such tax obligations, with 
respect to any remaining tax obligations), in the absence of any other 
arrangement and to the extent permitted under the Applicable Laws, the 
Participant shall be deemed to have elected to have the Company withhold from 
the Shares to be issued upon exercise of the Option or Stock Purchase Right 
that number of Shares having a Fair Market Value determined as of the 
applicable Tax Date (as defined below) equal to the amount required to be 
withheld. For purposes of this Section 12, the Fair Market Value of the Shares 
to be withheld shall be determined on the date that the amount of tax to be 
withheld is to be determined under the Applicable Laws (the "TAX DATE").

          (d)  If permitted by the Administrator, in its discretion, a 
Participant may satisfy his or her tax withholding obligations upon exercise of 
an Option or Stock Purchase Right by surrendering to the Company Shares that 
(i) in the case of Shares previously acquired from the Company, have been 
owned by the Participant for more than six (6) months on the date of 
surrender, and (ii) have a Fair Market Value determined as of the applicable 
Tax Date equal to the amount required to be withheld.

          (e)  Any election or deemed election by a Participant to have Shares 
withheld to satisfy tax withholding obligations under Section 12(c) or (d) 
above shall be irrevocable as to the particular Shares as to which the 
election is made and shall be subject to the consent or disapproval of the 
Administrator. Any election by a Participant under Section 12(d) above must be 
made on or prior to the applicable Tax Date.

          (f)  In the event an election to have Shares withheld is made by a 
Participant and the Tax Date is deferred under Section 83 of the Code because 
no election is filed under Section 83(b) of the Code, the Participant shall 
receive the full number of Shares with respect to 

<PAGE>

which the Option or Stock Purchase Right is exercised but such Participant 
shall be unconditionally obligated to tender back to the Company the proper 
number of Shares on the Tax Date.

     13.  NON-TRANSFERABILITY OF OPTIONS AND STOCK PURCHASE RIGHTS. Options 
and Stock Purchase Rights may not be sold, pledged, assigned, hypothecated, 
transferred or disposed of in any manner other than by will or by the laws of 
descent or distribution; provided that, after the date, if any, upon which 
the Common Stock becomes a Listed Security, the Administrator may in its 
discretion grant transferable Nonstatutory Stock Options pursuant to Option 
Agreements specifying (i) the manner in which such Nonstatutory Stock Options 
are transferable and (ii) that any such transfer shall be subject to the 
Applicable Laws. The designation of a beneficiary by an Optionee will not 
constitute a transfer. An Option or Stock Purchase Right may be exercised, 
during the lifetime of the holder of Option or Stock Purchase Right, only by 
such holder or a transferee permitted by this Section 13.

     14.  ADJUSTMENTS UPON CHANGES IN CAPITALIZATION, CORPORATE TRANSACTIONS 
AND CERTAIN OTHER TRANSACTIONS.

          (a)  CHANGES IN CAPITALIZATION. Subject to any required action by 
the stockholders of the Company, the number of shares of Common Stock covered 
by each outstanding Option or Stock Purchase Right, the number of Shares set 
forth in Sections 3(a)(i) and 8 above, and the number of shares of Common 
Stock that have been authorized for issuance under the Plan but as to which no 
Options or Stock Purchase Rights have yet been granted or that have been 
returned to the Plan upon cancellation or expiration of an Option or Stock 
Purchase Right, as well as the price per Share of Common Stock covered by each 
such outstanding Option or Stock Purchase Right, shall be proportionately 
adjusted for any increase or decrease in the number of issued Shares of Common 
Stock resulting from a stock split, reverse stock split, stock dividend, 
combination, recapitalization or reclassification of the Common Stock 
(including any change in the number of Shares of Common Stock effected in 
connection with a change of domicile of the Company), or any other increase or 
decrease in the number of issued Shares of Common Stock effected without 
receipt of consideration by the Company; provided however that conversion of 
any convertible securities of the Company shall not be deemed to have been 
"effected without receipt of consideration." Such adjustment shall be made 
by the Administrator, whose determination in that respect shall be final, 
binding and conclusive. Except as expressly provided herein, no issuance by 
the Company of shares of stock of any class, or securities convertible into 
shares of stock of any class, shall affect, and no adjustment by reason 
thereof shall be made with respect to, the number or price of Shares of Common 
Stock subject to an Option or Stock Purchase Right.

          (b)  DISSOLUTION OR LIQUIDATION. In the event of the dissolution or 
liquidation of the Company, each outstanding Option or Stock Purchase Right 
shall terminate immediately prior to the consummation of the transaction, 
unless otherwise provided by the Administrator.

          (c)  CORPORATE TRANSACTIONS; CHANGE OF CONTROL. In the event of a 
Corporate Transaction, each outstanding Option and Stock Purchase Right shall 
be assumed or

<PAGE>

an equivalent option or right shall be substituted by the successor 
corporation or a Parent or Subsidiary of such successor corporation (such 
entity, the "SUCCESSOR CORPORATION"), unless the Successor Corporation does 
not agree to such assumption or substitution, in which case such Options and 
Stock Purchase Rights shall terminate upon consummation of the transaction. 
Notwithstanding the preceding sentence, in the event of a Change of Control, 
each outstanding Option and Stock Purchase Right shall be assumed or an 
equivalent option or right shall be substituted by the Successor Corporation, 
unless the Successor Corporation does not agree to such assumption or 
substitution, in which case the vesting of each Option shall accelerate and 
the Options shall become exercisable in full (including with respect to 
Shares as to which an Option would not otherwise be vested and exercisable), 
and any repurchase right in favor of the Company with respect to any Shares 
purchased upon exercise of an Option or Stock Purchase right shall lapse in 
full, prior to consummation of the transaction at such time and on such 
conditions as the Administrator shall determine. To the extent an Option is 
not exercised prior to consummation of a Change of Control in which the 
vesting of Options is being accelerated, such Option shall terminate upon 
such consummation and the Administrator shall notify the Optionee of such 
fact at least five (5) days prior to the date on which the Option terminates.

          In the event Plan awards are assumed or substituted in connection 
with a Change of Control and a Participant holding such an assumed or 
substituted award experiences an Involuntary Termination within twenty-four 
(24) months following the Change of Control, any assumed or substituted 
Option held by the terminated Participant at the time of termination shall 
accelerate and become exercisable in full (including with respect to any 
shares of stock then underlying the Option as to which the Option would not 
otherwise be vested and exercisable), and any repurchase right in favor of 
the Company or the Successor Corporation with respect to any Shares (or any 
shares of stock issued in exchange for such Shares) purchased upon exercise 
of an Option or Stock Purchase Right shall lapse in full, immediately prior 
to the effective date of the Involuntary Termination.

          For purposes of this Section 14(c), an Option or a Stock Purchase 
Right shall be considered assumed, without limitation, if, at the time of 
issuance of the stock or other consideration upon a Corporate Transaction or 
a Change of Control, as the case may be, each holder of an Option or Stock 
Purchase Right would be entitled to receive upon exercise of the Option or 
Stock Purchase Right the same number and kind of shares of stock or the same 
amount of property, cash or securities as such holder would have been 
entitled to receive upon the occurrence of the transaction if the holder had 
been, immediately prior to such transaction, the holder of the number of 
Shares of Common Stock covered by the Option or the Stock Purchase Right at 
such time (after giving effect to any adjustments in the number of Shares 
covered by the Option or Stock Purchase Right as provided for in this 
Section 14); provided however that if the consideration received in the 
transaction is not solely common stock of the Successor Corporation, the 
Administrator may, with the consent of the Successor Corporation, provide for 
the consideration to be received upon exercise of the Option or Stock 
Purchase Right to be solely common stock of the Successor Corporation equal 
to the Fair Market Value of the per Share consideration received by holders 
of Common Stock in the transaction.

          (d)  ACCOUNTING AND TAX TREATMENT.

<PAGE>

               (i)  POOLING ISSUES. Notwithstanding Section 14(c) above, no 
vesting acceleration or lapse of a repurchase right pursuant to such section 
shall occur if such acceleration or lapse would cause a contemplated Change 
of Control transaction that was intended to be accounted for as a "pooling of 
interests" transaction to be ineligible for such treatment under generally 
accepted accounting principles, as determined by the Company's independent 
accountants prior to the Change of Control.

              (ii)  LIMITATION ON PAYMENTS. In the event that the vesting 
acceleration or lapse of a repurchase right provided for in Section 14(c) 
above (x) constitutes "parachute payments" within the meaning of Section 280G 
of the Code, and (y) but for this Section 14(d)(ii) would be subject to the 
excise tax imposed by Section 4999 of the Code (or any corresponding 
provisions of state income tax law), then such vesting acceleration or lapse 
of a repurchase right shall be either 

                    (A)  delivered in full, or 

                    (B)  delivered as to such lesser extent which would 
result in no portion of such severance benefits subject to excise tax under 
Code Section 4999,

whichever of the foregoing amounts, taking into account the applicable 
federal, state and local income taxes and the excise tax imposed by Code 
Section 4999, results in the receipt by the Participant on an after-tax basis 
of the greater amount of acceleration or lapse of repurchase rights benefits, 
notwithstanding that all or some portion of such benefits may be taxable 
under Code Section 4999. Any determination required under this Section 14(d) 
shall be made in writing by the Company's independent accountants, whose 
determination shall be conclusive and binding for all purposes on the Company 
and any affected Participant. In the event that (ii)(A) above applies, then 
the Participant shall be responsible for any excise taxes imposed with 
respect to such benefits. In the event that (ii)(B) above applies, then each 
benefit provided hereunder shall be proportionately reduced to the extent 
necessary to avoid imposition of such excise taxes.

           (e)  CERTAIN DISTRIBUTIONS. In the event of any distribution to 
the Company's stockholders of securities of any other entity or other assets 
(other than dividends payable in cash or stock of the Company) without 
receipt of consideration by the Company, the Administrator may, in its 
discretion, appropriately adjust the price per Share of Common Stock covered 
by each outstanding Option or Stock Purchase Right to reflect the effect of 
such distribution.

     15.  TIME OF GRANTING OPTIONS AND STOCK PURCHASE RIGHTS. To date of 
grant of an Option or Stock Purchase Right shall, for all purposes, be the 
date on which the Administrator makes the determination granting such Option 
or Stock Purchase Right, or such other date as is determined by the 
Administrator; provided however that in the case of an Incentive Stock Option, 
the grant date shall be the later of the date on which the Administrator makes 
the determination granting such Incentive Stock Option or the date of 
commencement of the Optionee's employment relationship with the Company. 
Notice of the determination shall be given to each Employee or Consultant to 
whom an Option or Stock Purchase Right is so granted within a reasonable time 
after the date of such grant.


<PAGE>

     16.  AMENDMENT AND TERMINATION OF THE PLAN.

          (a)  AMENDMENT AND TERMINATION. The Board may at any time amend, 
alter, suspend, discontinue or terminate the Plan, but no amendment, 
alteration, suspension, discontinuance or termination (other than an 
adjustment made pursuant to Section 14 above) shall be made that would 
materially and adversely affect the rights of any Optionee or holder of Stock 
Purchase Rights under any outstanding grant, without his or her consent. In 
addition, to the extent necessary and desirable to comply with the Applicable 
Laws, the Company shall obtain stockholder approval of any Plan amendment in 
such a manner and to such as degree as required.

          (b)  EFFECT OF AMENDMENT OR TERMINATION. No amendment or 
termination of the Plan shall materially and adversely affect Options or 
Stock Purchase Rights already granted, unless mutually agreed otherwise 
between the Optionee or holder of the Stock Purchase Rights and the 
Administrator, which agreement must be in writing and signed by such Optionee 
or holder and the Company.

     17.  CONDITIONS UPON ISSUANCE OF SHARES. Notwithstanding any other 
provision of the Plan or any agreement entered into by the Company pursuant 
to the Plan, the Company shall not be obligated, and shall have no liability 
for failure, to issue or deliver any Shares under the Plan unless such 
issuance or delivery would comply with the Applicable Laws, with such 
compliance determined by the Company in consultation with its legal counsel.

     As a condition to the exercise of an Option or Stock Purchase Right, the 
Company may require the person exercising such Option or Stock Purchase Right 
to represent and warrant at the time of any such exercise that the Shares are 
being purchased only for investment and without any present intention to sell 
or distribute such Shares if, in the opinion of counsel for the Company, such 
a representation is required by law.

     18.  RESERVATION OF SHARES. The Company, during the term of this Plan, 
will at all times reserve and keep available such number of Shares as shall 
be sufficient to satisfy the requirements of the Plan.

     19.  AGREEMENTS. Options and Stock Purchase Rights shall be evidenced 
by Option Agreements and Restricted Stock Purchase Agreements, respectively, 
in such form(s) as the Administrator shall from time to time approve.

     20.  STOCKHOLDER APPROVAL. If required by the Applicable Laws, 
continuance of the Plan shall be subject to approval by the stockholders of 
the Company within twelve (12) months before or after the date the Plan is 
adopted. Such stockholder approval shall be obtained in the manner and to 
the degree required under the Applicable Laws.

     21.  INFORMATION AND DOCUMENTS TO OPTIONEES AND PURCHASERS.  Prior to 
the date, if any, upon which the Common Stock becomes a Listed Security and 
if required by the Applicable Laws, the Company shall provide financial 
statements at least annually to each Optionee and to each individual who 
acquired Shares pursuant to the Plan, during the period such Optionee or


<PAGE>

purchaser has one or more Options or Stock Purchase Rights outstanding, and 
in the case of an individual who acquired Shares pursuant to the Plan, during 
the period such individual owns such Shares. The Company shall not be 
required to provide such information if the issuance of Options or Stock 
Purchase Rights under the Plan is limited to key employees whose duties in 
connection with the Company assure their access to equivalent information.




<PAGE>

                                     eTOYS INC.
                                          
                                  1999 STOCK PLAN
                                          
                            NOTICE OF STOCK OPTION GRANT

Optionee

     You have been granted an option to purchase Common Stock of eToys Inc. 
(the "COMPANY") as follows:

     Board Approval Date:               ((GrantDate))

     Date of Grant (Later of Board
     Approval Date or Commencement of
     Employment/Consulting):            ((GrantDate))

     Exercise Price Per Share:          ((PricePerShare))

     Total Number of Shares Granted:    ((NumberofShares))

     Total Price of Shares Granted:     ((TotalExercisePrice))

     Type of Option:                    ((NoSharesISO)) Incentive Stock Option
                                        ((NoSharesNSO)) Nonstatutory Stock 
                                          Option

     Term/Expiration Date:              ((Expiration))

     Vesting Commencement Date:         ((VestingCommencement))

     Vesting Schedule:                  ((VestingSchedule))

     Termination Period:                Option may be exercised for a period of
                                        ______ after termination of employment
                                        or consulting relationship except as set
                                        out in Sections 7 and 8 of the Stock
                                        Option Agreement (but in no event later
                                        than the Expiration Date).

     By your signature and the signature of the Company's representative 
below, you and the Company agree that this option is granted under and 
governed by the terms and conditions of the eToys Inc. 1999 Stock Plan and 
the Stock Option Agreement, all of which are attached and made a part of this 
document.

OPTIONEE                                eTOYS INC.

                                        By:                      
- ---------------------------------          ----------------------------------
Signature

Address:                                Title:                        
        -------------------------             -------------------------------

- ---------------------------------


                                         -1-

<PAGE>

                                     ETOYS INC.
                               STOCK OPTION AGREEMENT

     1.   GRANT OF OPTION.  

          (a)  GENERAL TERMS.  eToys Inc., a Delaware corporation (the 
"COMPANY"), hereby grants to the Optionee named in the Notice of Stock Option 
Grant attached to this Agreement ("OPTIONEE"), an option (the "OPTION") to 
purchase the total number of shares of Common Stock (the "SHARES") set forth 
in the Notice of Stock Option Grant, at the exercise price per share set 
forth in the Notice of Stock Option Grant (the "EXERCISE PRICE") subject to 
the terms, definitions and provisions of the 1999 Stock Plan (the "PLAN") 
adopted by the Company, which is incorporated in this Agreement by reference. 
 In the event of a conflict between the terms of the Plan and the terms of 
this Agreement, the terms of the Plan shall govern.  Unless otherwise defined 
in this Agreement, the terms used in this Agreement shall have the meanings 
defined in the Plan.

          (b)  TAX STATUS OF OPTION.  Unless and to the extent designated a 
Nonstatutory Stock Option in the Notice of Stock Option Grant, this Option is 
intended to be an Incentive Stock Option as defined in Section 422 of the 
Internal Revenue Code of 1986, as amended (the "CODE"), to the maximum extent 
permitted under applicable tax law.  If any portion of this Option is 
designated as an Incentive Stock Option it shall qualify as such only to the 
extent that the aggregate fair market value of the Shares (generally, the 
Option's exercise price) subject to this Option (and all other Incentive 
Stock Options granted to Optionee by the Company or any Parent or Subsidiary) 
that first become exercisable in any calendar year does not exceed $100,000.  
To the extent that the aggregate fair market value of such Shares exceeds 
$100,000, the Shares in excess of such limit shall be treated as subject to a 
Nonstatutory Stock Option, in accordance with Section 5 of the Plan.

     2.   EXERCISE OF OPTION.  This Option shall be exercisable during its 
term in accordance with the Vesting Schedule set out in the Notice of Stock 
Option Grant and with the provisions of Sections 9 and 10 of the Plan as 
follows:

          (a)  RIGHT TO EXERCISE.

               (i)   This Option may not be exercised for a fraction of a share.

               (ii)  In the event of Optionee's death, disability or other 
termination of employment, the exercisability of the Option is governed by 
this Section 2 and by Sections 6, 7 and 8 below.

               (iii) In no event may this Option be exercised after the 
Expiration Date of the Option as set forth in the Notice of Stock Option 
Grant.

          (b)  METHOD OF EXERCISE.

               (i)   This Option shall be exercisable by delivering to the 
Company a written notice of exercise (in the form attached as EXHIBIT A) 
which shall state the election to exercise the Option, the number of Shares 
in respect of which the Option is being exercised, and such other 
representations and agreements as to the holder's investment intent with 
respect to such Shares of Common Stock as may be required by the Company 
pursuant to the provisions of the Plan.  Such written notice shall be signed 
by Optionee and shall be delivered in person or by certified mail to the 
Secretary of the Company.  The 


                                     -1-

<PAGE>

written notice shall be accompanied by payment of the Exercise Price.  This 
Option shall be deemed to be exercised upon receipt by the Company of such 
written notice accompanied by the Exercise Price.

               (ii)  As a condition to the exercise of this Option, Optionee 
agrees to make adequate provision for federal, state or other tax withholding 
obligations, if any, which arise upon the exercise of the Option or 
disposition of Shares, whether by withholding, direct payment to the Company, 
or otherwise.

               (iii) No Shares will be issued pursuant to the exercise of an 
Option unless such issuance and such exercise shall comply with all relevant 
provisions of law and the requirements of any stock exchange upon which the 
Shares may then be listed.  Assuming such compliance, for income tax purposes 
the Shares shall be considered transferred to Optionee on the date on which 
the Option is exercised with respect to such Shares.

     3.   OPTIONEE'S REPRESENTATIONS.  In the event the Shares purchasable 
pursuant to the exercise of this Option have not been registered under the 
Securities Act of 1933, as amended (the "SECURITIES ACT"), at the time this 
Option is exercised, Optionee shall, if required by the Company, concurrently 
with the exercise of all or any portion of this Option, deliver to the 
Company an investment representation statement in customary form, a copy of 
which is available for Optionee's review from the Company upon request.

     4.   METHOD OF PAYMENT.  Payment of the Exercise Price shall be by any 
of the following, or a combination of the following, at the election of 
Optionee: (a) cash; (b) check; (c) surrender of other Shares of Common Stock 
of the Company that (i) either have been owned by Optionee for more than six 
(6) months on the date of surrender or were not acquired, directly or 
indirectly, from the Company, and (ii) have a Fair Market Value on the date 
of surrender equal to the aggregate exercise price of the Shares as to which 
the Option shall be exercised; (d) authorization from the Company to retain 
from the total number of Shares as to which the Option is exercised that 
number of Shares having a Fair Market value on the date of exercise equal to 
the exercise price for the total number of Shares as to which the Option is 
exercised; or (e) if there is a public market for the Shares and they are 
registered under the Securities Act, delivery of a properly executed exercise 
notice together with irrevocable instructions to a broker to deliver promptly 
to the Company the amount of sale or loan proceeds required to pay the 
exercise price.

     5.   RESTRICTIONS ON EXERCISE.  This Option may not be exercised until 
such time as the Plan has been approved by the stockholders of the Company, 
or if the issuance of such Shares upon such exercise or the method of payment 
of consideration for such shares would constitute a violation of any 
applicable federal or state securities or other law or regulation, including 
any rule under Part 207 of Title 12 of the Code of Federal Regulations 
("REGULATION G") as promulgated by the Federal Reserve Board.  As a condition 
to the exercise of this Option, the Company may require Optionee to make any 
representation and warranty to the Company as may be required by any 
applicable law or regulation.

     6.   TERMINATION OF RELATIONSHIP.  In the event of termination of 
Optionee's Continuous Service Status, Optionee may, to the extent otherwise 
so entitled at the date of such termination (the "TERMINATION DATE"), 
exercise this Option during the Termination Period set out in the Notice of 
Stock Option Grant.  To the extent that Optionee was not entitled to exercise 
this Option at the date of such termination, or if Optionee does not exercise 
this Option within the time specified in the Notice of Stock Option Grant, 
the Option shall terminate.


                                         -2-

<PAGE>

     7.   DISABILITY OF OPTIONEE.  Notwithstanding the provisions of Section 
6 above, in the event of termination of Optionee's Continuous Service Status 
as a result of total and permanent disability (as defined in Section 22(e)(3) 
of the Code), Optionee may, but only within twelve (12) months from the date 
of termination of employment (but in no event later than the Expiration Date 
of the Option as set forth in the Notice of Stock Option Grant), exercise the 
Option to the extent otherwise so entitled at the date of such termination.  
To the extent that Optionee was not entitled to exercise the Option at the 
date of termination, or if Optionee does not exercise such Option (to the 
extent otherwise so entitled) within the time specified in this Agreement, 
the Option shall terminate.

     8.   DEATH OF OPTIONEE.  In the event of the death of Optionee (a) 
during the term of this Option and while an Employee or Consultant of the 
Company and having been in Continuous Service Status since the date of grant 
of the Option, or (b) within thirty (30) days after the termination of 
Optionee's Continuous Service Status, the Option may be exercised, at any 
time within twelve (12) months following the date of death (but in no event 
later than the Expiration Date of the Option as set forth in the Notice of 
Stock Option Grant), by Optionee's estate or by a person who acquired the 
right to exercise the Option by bequest or inheritance, but only to the 
extent of the right to exercise that had accrued at the date of death or 
termination, as applicable.  To the extent that Optionee was not entitled to 
exercise this Option at the date of death or termination, as applicable, or 
if Optionee's estate or the person who acquired the right to exercise the 
Option as a result of Optionee's death does not exercise this Option within 
the time specified in the Notice of Stock Option Grant, the Option shall 
terminate

     9.   NON-TRANSFERABILITY OF OPTION.  This Option may not be transferred 
in any manner otherwise than by will or by the laws of descent or 
distribution. The designation of a beneficiary does not constitute a 
transfer.  An Option may be exercised during the lifetime of Optionee only by 
Optionee or a transferee permitted by this section.  The terms of this Option 
shall be binding upon the executors, administrators, heirs, successors and 
assigns of Optionee.

     10.  TERM OF OPTION.  This Option may be exercised only within the term 
set out in the Notice of Stock Option Grant, and may be exercised during such 
term only in accordance with the Plan and the terms of this Option.

     11.  NO ADDITIONAL EMPLOYMENT RIGHTS.  Optionee understands and agrees 
that the vesting of Shares pursuant to the Vesting Schedule is earned only by 
continuing as an Employee or Consultant at the will of the Company (not 
through the act of being hired, being granted this Option or acquiring Shares 
under this Agreement).  Optionee further acknowledges and agrees that nothing 
in this Agreement or the Plan shall confer upon Optionee any right with 
respect to continuation as an Employee or Consultant with the Company, nor 
shall it interfere in any way with his or her right or the Company's right to 
terminate his or her employment or consulting relationship at any time, with 
or without cause.

     12.  TAX CONSEQUENCES.  Optionee acknowledges that he or she has read 
the brief summary set forth below of certain federal tax consequences of 
exercise of this Option and disposition of the Shares under the law in effect 
as of the date of grant.  OPTIONEE UNDERSTANDS THAT THIS SUMMARY IS 
NECESSARILY INCOMPLETE AND DOES NOT ADDRESS STATE, LOCAL OR FOREIGN ISSUES, 
AND THAT THE TAX LAWS AND REGULATIONS SUMMARIZED ARE SUBJECT TO CHANGE.  
OPTIONEE SHOULD CONSULT HIS OR HER OWN TAX ADVISER BEFORE EXERCISING THIS 
OPTION OR DISPOSING OF THE SHARES.

          (a)  EXERCISE OF INCENTIVE STOCK OPTION.  If this Option is an 
Incentive Stock Option, there will be no regular federal income tax liability 
upon the exercise of the Option, although the 


                                     -3-

<PAGE>

excess, if any, of the fair market value of the Shares on the date of 
exercise over the Exercise Price will be treated as an item of alternative 
minimum taxable income for federal tax purposes and may subject Optionee to 
the alternative minimum tax in the year of exercise.

          (b)  EXERCISE OF NONSTATUTORY STOCK OPTION.  If this Option does 
not qualify as an Incentive Stock Option, Optionee may incur regular federal 
income tax liability upon the exercise of the Option.  Optionee will be 
treated as having received compensation income (taxable at ordinary income 
tax rates) equal to the excess, if any, of the fair market value of the 
Shares on the date of exercise over the Exercise Price.  In addition, if 
Optionee is an employee of the Company, the Company will be required to 
withhold from Optionee's compensation or collect from Optionee and pay to the 
applicable taxing authorities an amount equal to a percentage of this 
compensation income at the time of exercise.

          (c)  DISPOSITION OF SHARES.  If this Option is an Incentive Stock 
Option and if Shares transferred pursuant to the Option are held for more 
than one year after exercise and more than two years after the Date of Grant, 
any gain realized on disposition of the Shares will be treated as long-term 
capital gain for federal income tax purposes.  If Shares purchased under an 
Incentive Stock Option are disposed of before the end of either of such two 
holding periods, then any gain realized on such disposition will be treated 
as compensation income (taxable at ordinary income rates) to the extent of 
the excess, if any, of the lesser of (i) the fair market value of the Shares 
on the date of exercise, or (ii) the sales proceeds, over the Exercise Price. 
 If this Option is a Nonstatutory Stock Option, then gain realized on the 
disposition of Shares will be treated as long-term or short-term capital gain 
depending on whether or not the disposition occurs more than one year after 
the exercise date.  In the case of either an Incentive Stock Option or a 
Nonstatutory Stock Option, the long-term capital gain will be taxed for 
federal income tax and alternative minimum tax purposes as a maximum rate of 
20% if the Shares are held more than one year after exercise.

          (d)  NOTICE OF DISQUALIFYING DISPOSITION.  If the Option granted to 
Optionee in this Agreement is an Incentive Stock Option, and if Optionee 
sells or otherwise disposes of any of the Shares acquired pursuant to the 
Incentive Stock Option on or before the later of (i) the date two years after 
the Date of Grant, or (ii) the date one year after transfer of such Shares to 
Optionee upon exercise of the Incentive Stock Option, Optionee shall notify 
the Company in writing within thirty (30) days after the date of any such 
disposition. Optionee agrees that Optionee may be subject to income tax 
withholding by the Company on the compensation income recognized by Optionee 
from the early disposition by payment in cash or out of the current earnings 
paid to Optionee.

     13.  SIGNATURE.  This Stock Option Agreement shall be deemed executed by 
the Company and Optionee upon execution by such parties of the Notice of 
Stock Option Grant attached to this Stock Option Agreement.

                                          
                    [REMAINDER OF PAGE LEFT INTENTIONALLY BLANK]


                                          
                                        -4-
                                          
<PAGE>
                                          
                                     EXHIBIT A
                                          
                                 NOTICE OF EXERCISE

To:       eToys Inc.
Attn:     Stock Option Administrator
Subject:  NOTICE OF INTENTION TO EXERCISE STOCK OPTION

     This is official notice that the undersigned ("OPTIONEE") intends to 
exercise Optionee's option to purchase __________ shares of eToys Inc. Common 
Stock, under and pursuant to the Company's 1999 Stock Plan and the Stock 
Option Agreement dated ___________, as follows:

     Grant Number:            
                              --------------------------------

     Date of Purchase:        
                              --------------------------------

     Number of Shares:        
                              --------------------------------

     Purchase Price:          
                              --------------------------------

     Method of Payment
     of Purchase Price:       
                              --------------------------------

     Social Security No.:     
                              --------------------------------

     The shares should be issued as follows:

     Name:                              
               -------------------------

     Address:                           
               -------------------------

     Signed:                            
               -------------------------

     Date:                              
               -------------------------



<PAGE>

                                  eTOYS INC.

                       1999 EMPLOYEE STOCK PURCHASE PLAN

     The following constitute the provisions of the 1999 Employee Stock 
Purchase Plan of eToys Inc.

     1.   PURPOSE.  The purpose of the Plan is to provide employees of the 
Company and its Designated Subsidiaries with an opportunity to purchase 
Common Stock of the Company.  It is the intention of the Company to have the 
Plan qualify as an "Employee Stock Purchase Plan" under Section 423 of the 
Code.  The provisions of the Plan shall, accordingly, be construed so as to 
extend and limit participation in a manner consistent with the requirements 
of that section of the Code.

     2.   DEFINITIONS.

          (a)  "BOARD" means the Board of Directors of the Company.

          (b)  "CODE" means the Internal Revenue Code of 1986, as amended.

          (c)  "COMMON STOCK" means the Common Stock of the Company.

          (d)  "COMPANY" means eToys Inc., a Delaware corporation.

          (e)  "COMPENSATION" means all regular straight time gross earnings 
and shall not include commissions or payments for overtime, shift premium, 
incentive compensation, incentive payments, bonuses and other compensation.

          (f)  "CONTINUOUS STATUS AS AN EMPLOYEE" means the absence of any 
interruption or termination of service as an Employee.  Continuous Status as 
an Employee shall not be considered interrupted in the case of (i) sick leave; 
(ii) military leave; (iii) any other leave of absence approved by the 
Administrator, provided that such leave is for a period of not more than 
90 days, unless reemployment upon the expiration of such leave is guaranteed 
by contract or statute, or unless provided otherwise pursuant to Company 
policy adopted from time to time; or (iv) in the case of transfers between 
locations of the Company or between the Company and its Designated Subsidiaries.

          (g)  "CONTRIBUTIONS" means all amounts credited to the account of a 
participant pursuant to the Plan.

          (h)  "CORPORATE TRANSACTION" means a sale of all or substantially 
all of the Company's assets, or a merger, consolidation or other capital 
reorganization of the Company with or into another corporation.

          (i)  "DESIGNATED SUBSIDIARIES" means the Subsidiaries which have 
been designated by the Board from time to time in its sole discretion as 
eligible to participate in the Plan; provided however that the Board shall 
only have the discretion to designate Subsidiaries if 

<PAGE>

the issuance of options to such Subsidiary's Employees pursuant to the Plan 
would not cause the Company to incur adverse accounting charges.

          (j)  "EMPLOYEE" means any person, including an Officer, who is 
customarily employed for at least twenty (20) hours per week and more than 
five (5) months in a calendar year by the Company or one of its Designated 
Subsidiaries.

          (k)  "EXCHANGE ACT" means the Securities Exchange Act of 1934, as 
amended.

          (l)   "OFFERING DATE" means the first business day of each Offering 
Period of the Plan.

          (m)  "OFFERING PERIOD" means a period of twenty-four (24) months 
commencing on May 1 and November 1 of each year, except for the first Offering 
Period as set forth in Section 4(a).

          (n)  "OFFICER" means a person who is an officer of the Company 
within the meaning of Section 16 of the Exchange Act and the rules and 
regulations promulgated thereunder.

          (o)  "PLAN" means this Employee Stock Purchase Plan.

          (p)  "PURCHASE DATE" means the last day of each Purchase Period of 
the Plan.

          (q)  "PURCHASE PERIOD" means a period of six (6) months within an 
Offering Period, except for the first Purchase Period as set forth in 
Section 4(b).

          (r)  "PURCHASE PRICE" means with respect to a Purchase Period an 
amount equal to 85% of the Fair Market Value (as defined in Section 7(b) 
below) of a Share of Common Stock on the Offering Date or on the Purchase 
Date, whichever is lower; provided, however, that in the event (i) of any 
increase in the number of Shares available for issuance under the Plan 
(including without limitation an automatic increase pursuant to Section 13(a) 
below or as a result of a stockholder-approved amendment to the Plan), and 
(ii) all or a portion of such additional Shares are to be issued with respect 
to one or more Offering Periods that are underway at the time of such increase 
("ADDITIONAL SHARES"), and (iii) the Fair Market Value of a Share of Common 
Stock on the date of such increase (the "APPROVAL DATE FAIR MARKET VALUE") is 
higher than the Fair Market Value on the Offering Date for any such Offering 
Period, then in such instance the Purchase Price with respect to Additional 
Shares shall be 85% of the Approval Date Fair Market Value or the Fair Market 
Value of a Share of Common Stock on the Purchase Date, whichever is lower.

          (s)  "SHARE" means a share of Common Stock, as adjusted in accordance 
with Section 19 of the Plan.


                                     -2-

<PAGE>

          (t)  "SUBSIDIARY" means a corporation, domestic or foreign, of 
which not less than 50% of the voting shares are held by the Company or a 
Subsidiary, whether or not such corporation now exists or is hereafter 
organized or acquired by the Company or a Subsidiary.

     3.   ELIGIBILITY.

          (a)  Any person who is an Employee as of the Offering Date of a 
given Offering Period shall be eligible to participate in such Offering 
Period under the Plan, subject to the requirements of Section 5(a) and the 
limitations imposed by Section 423(b) of the Code; provided however that 
eligible Employees may not participate in more than one Offering Period at a 
time.

          (b)  Any provisions of the Plan to the contrary notwithstanding, no 
Employee shall be granted an option under the Plan (i) if, immediately after 
the grant, such Employee (or any other person whose stock would be attributed 
to such Employee pursuant to Section 424(d) of the Code) would own capital 
stock of the Company and/or hold outstanding options to purchase stock 
possessing five percent (5%) or more of the total combined voting power or 
value of all classes of stock of the Company or of any subsidiary of the 
Company, or (ii) if such option would permit his or her rights to purchase 
stock under all employee stock purchase plans (described in Section 423 of 
the Code) of the Company and its Subsidiaries to accrue at a rate which 
exceeds Twenty-Five Thousand Dollars ($25,000) of the Fair Market Value (as 
defined in Section 7(b) below) of such stock (determined at the time such 
option is granted) for each calendar year in which such option is outstanding 
at any time.

     4.   OFFERING PERIODS AND PURCHASE PERIODS.

          (a)  OFFERING PERIODS.  The Plan shall be implemented by a series 
of Offering Periods of twenty-four (24)  months' duration, with new Offering 
Periods commencing on or about May 1 and November 1 of each year (or at such 
other time or times as may be determined by the Board of Directors).  The 
first Offering Period shall commence on the beginning of the effective date 
of the Registration Statement on Form S-1 for the initial public offering of 
the Company's Common Stock (the "IPO DATE") and continue until April 20, 2001.  
The Plan shall continue until terminated in accordance with Section 19 hereof.  
The Board of Directors of the Company shall have the power to change the 
duration and/or the frequency of Offering Periods with respect to future 
offerings without stockholder approval if such change is announced at least 
five (5) days prior to the scheduled beginning of the first Offering Period 
to be affected.

          (b)  PURCHASE PERIODS.  Each Offering Period shall consist of four 
(4) consecutive purchase periods of six (6) months' duration.  The last day 
of each Purchase Period shall be the "PURCHASE DATE" for such Purchase Period.  
A Purchase Period commencing on May 1  shall end on the next October 31.  A 
Purchase Period commencing on November 1 shall end on the next April 30.  The 
first Purchase Period shall commence on the IPO Date and shall end on 
October 31, 1999.  The Board of Directors of the Company shall have the power 
to change the duration and/or frequency of Purchase Periods with respect to 
future purchases without stockholder approval if such change is announced at 
least five (5) days prior to the scheduled beginning of the first Purchase 
Period to be affected.


                                     -3-

<PAGE>

     5.   PARTICIPATION.

          (a)  An eligible Employee may become a participant in the Plan by 
completing a subscription agreement on the form provided by the Company and 
filing it with the Company's payroll office prior to the applicable Offering 
Date, unless a later time for filing the subscription agreement is set by the 
Board for all eligible Employees with respect to a given Offering Period.  The 
subscription agreement shall set forth the percentage of the participant's 
Compensation (subject to Section 6(a) below) to be paid as Contributions 
pursuant to the Plan.

          (b)  Payroll deductions shall commence on the first payroll following 
the Offering Date and shall end on the last payroll paid on or prior to the 
last Purchase Period of the Offering Period to which the subscription 
agreement is applicable, unless sooner terminated by the participant as 
provided in Section 10.

     6.   METHOD OF PAYMENT OF CONTRIBUTIONS.

          (a)  A participant shall elect to have payroll deductions made on 
each payday during the Offering Period in an amount not less than one percent 
(1%) and not more than fifteen percent (15%) (or such greater percentage as 
the Board may establish from time to time before an Offering Date, which 
percentage shall not exceed twenty percent (20%)) of such participant's 
Compensation on each payday during the Offering Period.  All payroll deductions 
made by a participant shall be credited to his or her account under the Plan. 
A participant may not make any additional payments into such account.

          (b)  A participant may discontinue his or her participation in the 
Plan as provided in Section 10, or, on one occasion only during the Offering 
Period may increase and on one occasion only during the Offering Period may 
decrease the rate of his or her Contributions with respect to the Offering 
Period by completing and filing with the Company a new subscription agreement 
authorizing a change in the payroll deduction rate.  The change in rate shall 
be effective as of the beginning of the next calendar month following the 
date of filing of the new subscription agreement, if the agreement is filed 
at least ten (10) business days prior to such date and, if not, as of the 
beginning of the next succeeding calendar month.

          (c)  Notwithstanding the foregoing, to the extent necessary to comply 
with Section 423(b)(8) of the Code and Section 3(b) herein, a participant's 
payroll deductions may be decreased during any Offering Period scheduled to 
end during the current calendar year to 0% at such time that the aggregate of 
all payroll deductions accumulated with respect to such Offering Period and 
any other Offering Period ending within the same calendar year equal $21,250. 
Payroll deductions shall re-commence at the rate provided in such participant's 
subscription agreement at the beginning of the first Offering Period which is 
scheduled to end in the following calendar year, unless terminated by the 
participant as provided in Section 10.

     7.   GRANT OF OPTION.

          (a)  On the Offering Date of each Offering Period, each eligible 
Employee participating in such Offering Period shall be granted an option to 
purchase on each Purchase 


                                     -4-

<PAGE>

Date a number of Shares of the Company's Common Stock determined by dividing 
such Employee's Contributions accumulated prior to such Purchase Date and 
retained in the participant's account as of the Purchase Date by the applicable 
Purchase Price; provided however that the maximum number of Shares an 
Employee may purchase during each Purchase Period shall be 3,000 Shares 
(subject to any adjustment pursuant to Section 19 below), and provided 
further that such purchase shall be subject to the limitations set forth in 
Sections 3(b) and 13.

          (b)  The fair market value of the Company's Common Stock on a given 
date (the "FAIR MARKET VALUE") shall be determined by the Board in its 
discretion based on the closing sales price of the Common Stock for such date 
(or, in the event that the Common Stock is not traded on such date, on the 
immediately preceding trading date), as reported by the National Association 
of Securities Dealers Automated Quotation (Nasdaq) National Market or, if 
such price is not reported, the mean of the bid and asked prices per share of 
the Common Stock as reported by Nasdaq or, in the event the Common Stock is 
listed on a stock exchange, the Fair Market Value per share shall be the 
closing sales price on such exchange on such date (or, in the event that the 
Common Stock is not traded on such date, on the immediately preceding trading 
date), as reported in THE WALL STREET JOURNAL.  For purposes of the Offering 
Date under the first Offering Period under the Plan, the Fair Market Value of 
a share of the Common Stock of the Company shall be the Price to Public as 
set forth in the final prospectus filed with the Securities and Exchange 
Commission pursuant to Rule 424 under the Securities Act of 1933, as amended.

     8.   EXERCISE OF OPTION.  Unless a participant withdraws from the Plan 
as provided in Section 10, his or her option for the purchase of Shares will 
be exercised automatically on each Purchase Date of an Offering Period, and 
the maximum number of full Shares subject to the option will be purchased at 
the applicable Purchase Price with the accumulated Contributions in his or 
her account. No fractional Shares shall be issued.  The Shares purchased upon 
exercise of an option hereunder shall be deemed to be transferred to the 
participant on the Purchase Date.  During his or her lifetime, a participant's 
option to purchase Shares hereunder is exercisable only by him or her.

     9.   DELIVERY.  As promptly as practicable after each Purchase Date of 
each Offering Period, the Company shall arrange the delivery to each 
participant, as appropriate, of a certificate representing the Shares 
purchased upon exercise of his or her option.  Any payroll deductions 
accumulated in a participant's account which are not sufficient to purchase a 
full Share shall be retained in the participant's account for the subsequent 
Purchase Period or Offering Period, subject to earlier withdrawal by the 
participant as provided in Section 10 below.  Any other amounts left over in 
a participant's account after a Purchase Date shall be returned to the 
participant.

     10.  VOLUNTARY WITHDRAWAL; TERMINATION OF EMPLOYMENT.

          (a)  A participant may withdraw all but not less than all the 
Contributions credited to his or her account under the Plan at any time prior 
to each Purchase Date by giving written notice to the Company.  All of the 
participant's Contributions credited to his or her account will be paid to 
him or her promptly after receipt of his or her notice of withdrawal and 


                                     -5-

<PAGE>

his or her option for the current period will be automatically terminated, 
and no further Contributions for the purchase of Shares will be made during 
the Offering Period.

          (b)  Upon termination of the participant's Continuous Status as an 
Employee prior to the Purchase Date of an Offering Period for any reason, 
including retirement or death, the Contributions credited to his or her 
account will be returned to him or her or, in the case of his or her death, 
to the person or persons entitled thereto under Section 14, and his or her 
option will be automatically terminated.

          (c)  In the event an Employee fails to remain in Continuous Status 
as an Employee of the Company for at least twenty (20) hours per week during 
the Offering Period in which the employee is a participant, he or she will be 
deemed to have elected to withdraw from the Plan and the Contributions credited 
to his or her account will be returned to him or her and his or her option 
terminated.

          (d)  A participant's withdrawal from an offering will not have any 
effect upon his or her eligibility to participate in a succeeding offering or 
in any similar plan which may hereafter be adopted by the Company.

     11.  AUTOMATIC WITHDRAWAL.  If the Fair Market Value of the Shares on 
any Purchase Date of an Offering Period is less than the Fair Market Value of 
the Shares on the Offering Date for such Offering Period, then every 
participant shall automatically (i) be withdrawn from such Offering Period at 
the close of such Purchase Date and after the acquisition of Shares for such 
Purchase Period, and (ii) be enrolled in the Offering Period commencing on 
the first business day subsequent to such Purchase Period.  Participants 
shall automatically be withdrawn as of April 30, 1999 from the Offering 
Period beginning on the IPO Date and re-enrolled in the Offering Period 
beginning on May 1, 1999 if the Fair Market Value of the Shares on the IPO 
Date is greater than the Fair Market Value of the Shares on April 30, 1999, 
unless a participant notifies the Administrator prior to April 30, 1999 that 
he or she does not wish to be withdrawn and re-enrolled.

     12.  INTEREST.  No interest shall accrue on the Contributions of a 
participant in the Plan.

     13.  STOCK.

          (a)  Subject to adjustment as provided in Section 19, the maximum 
number of Shares which shall be made available for sale under the Plan shall 
be 333,333.33 Shares, plus an annual increase on the first day of each of the 
Company's fiscal years beginning in 2000, 2001, 2002, 2003 and 2004 equal to 
the lesser of (i) 206,666.66 Shares, (ii) one-half of one percent (0.5%) of 
the Shares outstanding on the last day of the immediately preceding fiscal 
year, or (iii) such lesser number of Shares as is determined by the Board.  
If the Board determines that, on a given Purchase Date, the number of shares 
with respect to which options are to be exercised may exceed (i) the number 
of shares of Common Stock that were available for sale under the Plan on the 
Offering Date of the applicable Offering Period, or (ii) the number of shares 
available for sale under the Plan on such Purchase Date, the Board may in its 
sole discretion provide (x) that the 

                                     -6-

<PAGE>

Company shall make a pro rata allocation of the Shares of Common Stock 
available for purchase on such Offering Date or Purchase Date, as applicable, 
in as uniform a manner as shall be practicable and as it shall determine in 
its sole discretion to be equitable among all participants exercising options 
to purchase Common Stock on such Purchase Date, and continue all Offering 
Periods then in effect, or (y) that the Company shall make a pro rata 
allocation of the shares available for purchase on such Offering Date or 
Purchase Date, as applicable, in as uniform a manner as shall be practicable 
and as it shall determine in its sole discretion to be equitable among all 
participants exercising options to purchase Common Stock on such Purchase 
Date, and terminate any or all Offering Periods then in effect pursuant to 
Section 20 below.  The Company may make pro rata allocation of the Shares 
available on the Offering Date of any applicable Offering Period pursuant to 
the preceding sentence, notwithstanding any authorization of additional 
Shares for issuance under the Plan by the Company's stockholders subsequent 
to such Offering Date.

          (b)  The participant shall have no interest or voting right in 
Shares covered by his or her option until such option has been exercised.

          (c)  Shares to be delivered to a participant under the Plan will be 
registered in the name of the participant or in the name of the participant 
and his or her spouse.

     14.  ADMINISTRATION.  The Board, or a committee named by the Board, 
shall supervise and administer the Plan and shall have full power to adopt, 
amend and rescind any rules deemed desirable and appropriate for the 
administration of the Plan and not inconsistent with the Plan, to construe 
and interpret the Plan, and to make all other determinations necessary or 
advisable for the administration of the Plan.

     15.  DESIGNATION OF BENEFICIARY.

          (a)  A participant may file a written designation of a beneficiary 
who is to receive any Shares and cash, if any, from the participant's account 
under the Plan in the event of such participant's death subsequent to the end 
of a Purchase Period but prior to delivery to him or her of such Shares and 
cash.  In addition, a participant may file a written designation of a 
beneficiary who is to receive any cash from the participant's account under 
the Plan in the event of such participant's death prior to the Purchase Date 
of an Offering Period. If a participant is married and the designated 
beneficiary is not the spouse, spousal consent shall be required for such 
designation to be effective.

          (b)  Such designation of beneficiary may be changed by the 
participant (and his or her spouse, if any) at any time by written notice.  
In the event of the death of a participant and in the absence of a beneficiary 
validly designated under the Plan who is living at the time of such 
participant's death, the Company shall deliver such Shares and/or cash to the 
executor or administrator of the estate of the participant, or if no such 
executor or administrator has been appointed (to the knowledge of the Company), 
the Company, in its discretion, may deliver such Shares and/or cash to the 
spouse or to any one or more dependents or relatives of the participant, or 
if no spouse, dependent or relative is known to the Company, then to such 
other person as the Company may designate.


                                     -7-

<PAGE>

     16.  TRANSFERABILITY.  Neither Contributions credited to a participant's 
account nor any rights with regard to the exercise of an option or to receive 
Shares under the Plan may be assigned, transferred, pledged or otherwise 
disposed of in any way (other than by will, the laws of descent and 
distribution, or as provided in Section 15) by the participant.  Any such 
attempt at assignment, transfer, pledge or other disposition shall be without 
effect, except that the Company may treat such act as an election to withdraw 
funds in accordance with Section 10.

     17.  USE OF FUNDS.  All Contributions received or held by the Company 
under the Plan may be used by the Company for any corporate purpose, and the 
Company shall not be obligated to segregate such Contributions.

     18.  REPORTS.  Individual accounts will be maintained for each 
participant in the Plan.  Statements of account will be given to 
participating Employees at least annually, which statements will set forth 
the amounts of Contributions, the per Share Purchase Price, the number of 
Shares purchased and the remaining cash balance, if any.

     19.  ADJUSTMENTS UPON CHANGES IN CAPITALIZATION; CORPORATE TRANSACTIONS.

          (a)  ADJUSTMENT.  Subject to any required action by the 
stockholders of the Company, the number of Shares covered by each option 
under the Plan which has not yet been exercised and the number of Shares 
which have been authorized for issuance under the Plan but have not yet been 
placed under option (collectively, the "RESERVES"), as well as the maximum 
number of shares of Common Stock which may be purchased by a participant in a 
Purchase Period, the number of shares of Common Stock set forth in Section 
13(a)(i) above, and the price per Share of Common Stock covered by each 
option under the Plan which has not yet been exercised, shall be 
proportionately adjusted for any increase or decrease in the number of issued 
Shares resulting from a stock split, reverse stock split, stock dividend, 
combination or reclassification of the Common Stock (including any such 
change in the number of Shares of Common Stock effected in connection with a 
change in domicile of the Company), or any other increase or decrease in the 
number of Shares effected without receipt of consideration by the Company; 
provided however that conversion of any convertible securities of the Company 
shall not be deemed to have been "effected without receipt of consideration." 
 Such adjustment shall be made by the Board, whose determination in that 
respect shall be final, binding and conclusive.  Except as expressly provided 
herein, no issue by the Company of shares of stock of any class, or 
securities convertible into shares of stock of any class, shall affect, and 
no adjustment by reason thereof shall be made with respect to, the number or 
price of Shares subject to an option.

          (b)  CORPORATE TRANSACTIONS.  In the event of a dissolution or
liquidation of the Company, any Purchase Period and Offering Period then in
progress will terminate immediately prior to the consummation of such action,
unless otherwise provided by the Board. In the event of a Corporate Transaction,
each option outstanding under the Plan shall be assumed or an equivalent option
shall be substituted by the successor corporation or a parent or Subsidiary of
such successor corporation.  In the event that the successor corporation refuses
to assume or substitute for outstanding options, each Purchase Period and
Offering Period then in progress shall be shortened and a new Purchase Date
shall be set (the "NEW PURCHASE DATE"), as of which 

                                 -8-

<PAGE>

date any Purchase Period and Offering Period then in progress will terminate. 
The New Purchase Date shall be on or before the date of consummation of the 
transaction and the Board shall notify each participant in writing, at least 
ten (10) days prior to the New Purchase Date, that the Purchase Date for his 
or her option has been changed to the New Purchase Date and that his or her 
option will be exercised automatically on the New Purchase Date, unless prior 
to such date he or she has withdrawn from the Offering Period as provided in 
Section 10.  For purposes of this Section 19, an option granted under the 
Plan shall be deemed to be assumed, without limitation, if, at the time of 
issuance of the stock or other consideration upon a Corporate Transaction, 
each holder of an option under the Plan would be entitled to receive upon 
exercise of the option the same number and kind of shares of stock or the 
same amount of property, cash or securities as such holder would have been 
entitled to receive upon the occurrence of the transaction if the holder had 
been, immediately prior to the transaction, the holder of the number of 
Shares of Common Stock covered by the option at such time (after giving 
effect to any adjustments in the number of Shares covered by the option as 
provided for in this Section 19); provided however that if the consideration 
received in the transaction is not solely common stock of the successor 
corporation or its parent (as defined in Section 424(e) of the Code), the 
Board may, with the consent of the successor corporation, provide for the 
consideration to be received upon exercise of the option to be solely common 
stock of the successor corporation or its parent equal in Fair Market Value 
to the per Share consideration received by holders of Common Stock in the 
transaction.

     The Board may, if it so determines in the exercise of its sole 
discretion, also make provision for adjusting the Reserves, as well as the 
price per Share of Common Stock covered by each outstanding option, in the 
event that the Company effects one or more reorganizations, 
recapitalizations, rights offerings or other increases or reductions of 
Shares of its outstanding Common Stock, and in the event of the Company's 
being consolidated with or merged into any other corporation.

     20.  AMENDMENT OR TERMINATION.

          (a)  The Board may at any time and for any reason terminate or 
amend the Plan.  Except as provided in Section 19, no such termination of the 
Plan may affect options previously granted, provided that the Plan or an 
Offering Period may be terminated by the Board on a Purchase Date or by the 
Board's setting a new Purchase Date with respect to an Offering Period and 
Purchase Period then in progress if the Board determines that termination of 
the Plan and/or the Offering Period is in the best interests of the Company 
and the stockholders or if continuation of the Plan and/or the Offering 
Period would cause the Company to incur adverse accounting charges as a 
result of a change after the effective date of the Plan in the generally 
accepted accounting rules applicable to the Plan.  Except as provided in 
Section 19 and in this Section 20, no amendment to the Plan shall make any 
change in any option previously granted which adversely affects the rights of 
any participant.  In addition, to the extent necessary to comply with Rule 
16b-3 under the Exchange Act, or under Section 423 of the Code (or any 
successor rule or provision or any applicable law or regulation), the Company 
shall obtain stockholder approval in such a manner and to such a degree as so 
required.

                                 -9-

<PAGE>

          (b)  Without stockholder consent and without regard to whether any 
participant rights may be considered to have been adversely affected, the 
Board (or its committee) shall be entitled to change the Offering Periods and 
Purchase Periods, limit the frequency and/or number of changes in the amount 
withheld during an Offering Period, establish the exchange ratio applicable 
to amounts withheld in a currency other than U.S. dollars, permit payroll 
withholding in excess of the amount designated by a participant in order to 
adjust for delays or mistakes in the Company's processing of properly 
completed withholding elections, establish reasonable waiting and adjustment 
periods and/or accounting and crediting procedures to ensure that amounts 
applied toward the purchase of Common Stock for each participant properly 
correspond with amounts withheld from the participant's Compensation, and 
establish such other limitations or procedures as the Board (or its 
committee) determines in its sole discretion advisable which are consistent 
with the Plan.

     21.  NOTICES.  All notices or other communications by a participant to 
the Company under or in connection with the Plan shall be deemed to have been 
duly given when received in the form specified by the Company at the 
location, or by the person, designated by the Company for the receipt thereof.

     22.  CONDITIONS UPON ISSUANCE OF SHARES.  Shares shall not be issued 
with respect to an option unless the exercise of such option and the issuance 
and delivery of such Shares pursuant thereto shall comply with all applicable 
provisions of law, domestic or foreign, including, without limitation, the 
Securities Act of 1933, as amended, the Exchange Act, the rules and 
regulations promulgated thereunder, applicable state securities laws and the 
requirements of any stock exchange upon which the Shares may then be listed, 
and shall be further subject to the approval of counsel for the Company with 
respect to such compliance.

     As a condition to the exercise of an option, the Company may require the 
person exercising such option to represent and warrant at the time of any 
such exercise that the Shares are being purchased only for investment and 
without any present intention to sell or distribute such Shares if, in the 
opinion of counsel for the Company, such a representation is required by any 
of the aforementioned applicable provisions of law.

     23.  TERM OF PLAN; EFFECTIVE DATE.  The Plan shall become effective upon 
the IPO Date.  It shall continue in effect for a term of twenty (20) years 
unless sooner terminated under Section 20.

     24.  ADDITIONAL RESTRICTIONS OF RULE 16b-3.  The terms and conditions of 
options granted hereunder to, and the purchase of Shares by, persons subject 
to Section 16 of the Exchange Act shall comply with the applicable provisions 
of Rule 16b-3.  This Plan shall be deemed to contain, and such options shall 
contain, and the Shares issued upon exercise thereof shall be subject to, 
such additional conditions and restrictions as may be required by Rule 16b-3 
to qualify for the maximum exemption from Section 16 of the Exchange Act with 
respect to Plan transactions. 

                                 -10-

<PAGE>
  
                             eTOYS INC.
                                         
                   1999 EMPLOYEE STOCK PURCHASE PLAN
                        SUBSCRIPTION AGREEMENT
                                          
                                          
                                                          New Election ______
                                                    Change of Election ______


     1.   I, ________________________, hereby elect to participate in the 
eToys Inc. 1999 Employee Stock Purchase Plan (the "PLAN") for the Offering 
Period ______________, ____ to _______________, ____, and subscribe to 
purchase shares of the Company's Common Stock in accordance with this 
Subscription Agreement and the Plan.

     2.   I elect to have Contributions in the amount of ____% of my 
Compensation, as those terms are defined in the Plan, applied to this 
purchase. I understand that this amount must not be less than 1% and not more 
than 15% of my Compensation during the Offering Period.  (Please note that no 
fractional percentages are permitted).

     3.   I hereby authorize payroll deductions from each paycheck during the 
Offering Period at the rate stated in Item 2 of this Subscription Agreement.  
I understand that all payroll deductions made by me shall be credited to my 
account under the Plan and that I may not make any additional payments into 
such account.  I understand that all payments made by me shall be accumulated 
for the purchase of shares of Common Stock at the applicable purchase price 
determined in accordance with the Plan.  I further understand that, except as 
otherwise set forth in the Plan, shares will be purchased for me 
automatically on the Purchase Date of each Offering Period unless I otherwise 
withdraw from the Plan by giving written notice to the Company for such 
purpose.

     4.   I understand that I may discontinue at any time prior to the 
Purchase Date my participation in the Plan as provided in Section 10 of the 
Plan.  I also understand that I can increase or decrease the rate of my 
Contributions on one occasion only with respect to any increase and one 
occasion only with respect to any decrease during any Offering Period by 
completing and filing a new Subscription Agreement with such increase or 
decrease taking effect as of the beginning of the calendar month following 
the date of filing of the new Subscription Agreement, if filed at least ten 
(10) business days prior to the beginning of such month.  Further, I may 
change the rate of deductions for future Offering Periods by filing a new 
Subscription Agreement, and any such change will be effective as of the 
beginning of the next Offering Period.  In addition, I acknowledge that, 
unless I discontinue my participation in the Plan as provided in Section 10 
of the Plan, my election will continue to be effective for each successive 
Offering Period.


<PAGE>


     5.   I have received a copy of the Company's most recent description of 
the Plan and a copy of the complete "eToys Inc. 1999 Employee Stock Purchase 
Plan." I understand that my participation in the Plan is in all respects 
subject to the terms of the Plan.

     6.   Shares purchased for me under the Plan should be issued in the 
name(s) of (name of employee or employee and spouse only):

                                       --------------------------------------
                    

                                       --------------------------------------

     7.   In the event of my death, I hereby designate the following as my
beneficiary(ies) to receive all payments and shares due to me under the Plan:
     

NAME:  (Please print)                  --------------------------------------
                                        (First)    (Middle)    (Last)

- --------------------------------       --------------------------------------
(Relationship)                          (Address)

                                       --------------------------------------

     8.   I understand that if I dispose of any shares received by me 
pursuant to the Plan within 2 years after the Offering Date (the first day of 
the Offering Period during which I purchased such shares) or within 1 year 
after the Purchase Date, I will be treated for federal income tax purposes as 
having received ordinary compensation income at the time of such disposition 
in an amount equal to the excess of the fair market value of the shares on 
the Purchase Date over the price which I paid for the shares, regardless of 
whether I disposed of the shares at a price less than their fair market value 
at the Purchase Date.  The remainder of the gain or loss, if any, recognized 
on such disposition will be treated as capital gain or loss.

     I HEREBY AGREE TO NOTIFY THE COMPANY IN WRITING WITHIN 30 DAYS AFTER THE 
DATE OF ANY SUCH DISPOSITION, AND I WILL MAKE ADEQUATE PROVISION FOR FEDERAL, 
STATE OR OTHER TAX WITHHOLDING OBLIGATIONS, IF ANY, WHICH ARISE UPON THE 
DISPOSITION OF THE COMMON STOCK.  The Company may, but will not be obligated 
to, withhold from my compensation the amount necessary to meet any applicable 
withholding obligation including any withholding necessary to make available 
to the Company any tax deductions or benefits attributable to the sale or 
early disposition of Common Stock by me.

     9.   If I dispose of such shares at any time after expiration of the 2-year
and 1-year holding periods, I understand that I will be treated for federal
income tax purposes as having received compensation income only to the extent of
an amount equal to the lesser of (1) the excess of the fair market value of the
shares at the time of such disposition over the purchase price which I paid for
the shares under the option, or (2) 15% of the fair market value of the 


                                 -2-


<PAGE>

shares on the Offering Date.  The remainder of the gain or loss, if any, 
recognized on such disposition will be treated as capital gain or loss.

     I UNDERSTAND THAT THIS TAX SUMMARY IS ONLY A SUMMARY AND IS SUBJECT TO 
CHANGE.  I further understand that I should consult a tax advisor concerning 
the tax implications of the purchase and sale of stock under the Plan.

     10.  I hereby agree to be bound by the terms of the Plan.  The 
effectiveness of this Subscription Agreement is dependent upon my eligibility 
to participate in the Plan.

SIGNATURE:
          ------------------------------

SOCIAL SECURITY #:
                  ----------------------
DATE:
     -----------------------------------



SPOUSE'S SIGNATURE (necessary
if beneficiary is not spouse):


- ----------------------------------------
(Signature)


- ----------------------------------------
(Print name)


                                 -3-


<PAGE>




                               eTOYS INC.
                                          
                    1999 EMPLOYEE STOCK PURCHASE PLAN
                                          
                           NOTICE OF WITHDRAWAL

     I, __________________________, hereby elect to withdraw my participation in
the eToys Inc. 1999 Employee Stock Purchase Plan (the "PLAN") for the Offering
Period that began on _________ ___, _____.  This withdrawal covers all
Contributions credited to my account and is effective on the date designated
below.

     I understand that all Contributions credited to my account will be paid to
me within ten (10) business days of receipt by the Company of this Notice of
Withdrawal and that my option for the current period will automatically
terminate, and that no further Contributions for the purchase of shares can be
made by me during the Offering Period.

     The undersigned further understands and agrees that he or she shall be
eligible to participate in succeeding offering periods only by delivering to the
Company a new Subscription Agreement.
     

Dated:
      -----------------------------     -----------------------------------
                                        Signature of Employee


                                        -----------------------------------
                                        Social Security Number


<PAGE>
                                                                    EXHIBIT 23.1
 
                       CONSENT OF INDEPENDENT ACCOUNTANTS
 
   
    We consent to the reference to our firm under the caption "Experts" and to
the use of our report dated May 3, 1999, in Amendment No. 3 to the Registration
Statement (Form S-1 No. 333-72469) and related Prospectus of eToys Inc. for the
registration of 8,200,000 shares of its common stock.
    
 
                                          Ernst & Young LLP
 
Los Angeles, California
 
    The foregoing consent is in the form that will be signed upon the completion
of the stock split described in Note 8 to the financial statements.
 
                                          /s/ Ernst & Young LLP
 
   
Los Angeles, California
May 7, 1999
    

<PAGE>
                                                                    EXHIBIT 23.2
 
                       CONSENT OF INDEPENDENT ACCOUNTANTS
 
   
    We consent to the reference to our firm under the caption "Experts" and to
the use of our report dated April 30, 1999 with respect to the financial
statements of BabyCenter, Inc., in Amendment No. 3 to the Registration Statement
(Form S-1 No. 333-72469) and related Prospectus of eToys Inc. for the
registration of 8,200,000 shares of its common stock.
    
 
                                          Ernst & Young LLP
 
   
Palo Alto, California
May 7, 1999
    

<PAGE>
   
Exhibit 99.1:
    
 
   
                                    CONSENT
    
 
   
    I hereby consent to the use of my name, the description of my intention to
join the Board of Directors of eToys Inc. (the "Company"), and my background
under the heading "Management-- Executive Officers and Directors" in the
Company's Registration Statement on Form S-1 to be filed with the Securities and
Exchange Commission on or about May 10, 1999, and any amendments thereto
(including any filing under Rule 462 promulgated under the Securities Act of
1933).
    
 
   
                                          /s/ MATTHEW N. GLICKMAN
          ----------------------------------------------------------------------
                                          Matthew N. Glickman
    
 
   
May 7, 1999
    


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