ETOYS INC
424B3, 2000-09-26
HOBBY, TOY & GAME SHOPS
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<PAGE>


                                                Filed pursuant to Rule 424(b)(3)
                                                              Reg. No. 333-96311

Prospectus Supplement No. 4
(To Prospectus dated June 2, 2000)

                                   eTOYS INC.
           6.25 % CONVERTIBLE SUBORDINATED NOTES DUE DECEMBER 1, 2004

     This prospectus supplement supplements and amends the prospectus dated June
2, 2000 relating to the 6.25% Convertible Subordinated Notes Due December 1,
2004 of eToys Inc. and the shares of eToys Inc. common stock, par value $.0001
per share, issuable upon conversion of the convertible notes.

     The table on pages 39 through 40 of the prospectus sets forth information
with respect to the selling securityholders and the respective amounts of
convertible notes beneficially owned by each selling securityholder that may be
offered pursuant to the prospectus (as supplemented and amended). This
prospectus supplement amends and supplements the information contained in the
table under the section entitled "Selling Securityholders" as set forth below:


<TABLE>
<CAPTION>
                                                   Principal
                                                    Amount
                                                   of Notes        Percent of     Common Stock       Common Stock
                                                 Beneficially         Total        Owned Prior          to be
                                                  Owned and        Outstanding        to the          Registered
"Name                                           Offered Hereby        Notes       Note Offering        Hereby(1)
-----                                           --------------   --------------   --------------    --------------
<S>                                             <C>              <C>              <C>               <C>
Alta Partners Holdings, LDC                        $ 1,200,000               *             None          16,238

Credit Research & Trading LLC                        6,645,000             22.6%           None          89,922

Fidelity Fixed-Income Trust:
   Fidelity High Income Fund(3)                      1,070,000               *             None          14,479

Fidelity Management Trust Company
   on behalf of accounts managed by it(4)            2,660,000              1.8%           None          35,995

Fir Tree Institutional Value Fund, L.P.             13,643,025              9.1%           None         184,617

Fir Tree Value Fund, L.P.                           37,007,225             24.7%           None         500,781

Fir Tree Value Partners, LDC                         3,774,750              2.5%           None          51,079

Goldman Sachs and Company                            1,250,000               *             None          16,915
</TABLE>

--------------
*    less than one percent.

(1)  The shares of common stock to be registered are calculated on an "as
     converted" basis using the conversion rate described on the front cover
     page of this prospectus.

(3)  The entity is either an investment company or a portfolio of an investment
     company registered under Section 8 of the Investment Company Act of 1940,
     as amended, or a private investment account advised by Fidelity Management
     & Research Company ("FMR Co."). FMR Co. is a Massachusetts corporation and
     an investment advisor registered under Section 203 of the Investment
     Advisers Act of 1940, as amended, and provides investment advisory services
     to


<PAGE>


     each of such Fidelity entities identified above, and to other registered
     investment companies and to certain other funds which are generally offered
     to a limited group of investors. FMR Co. is a wholly-owned subsidiary of
     FMR Corp. ("FMR"), a Massachusetts corporation. The holdings are as of June
     30, 2000.

(4)  Shares indicated as owned by such entity are owned directly by various
     private investment accounts, primarily employee benefit plans for which
     Fidelity Management Trust Company ("FMTC") serves as trustee or managing
     agent. FMTC is a wholly-owned subsidiary of FMR and a bank as defined in
     Section 3(a)(6) of the Securities Exchange Act of 1934, as amended. The
     holdings are as of June 30, 2000."

     The prospectus, together with this prospectus supplement, constitutes the
prospectus required to be delivered by Section 5(b) of the Securities Act of
1933, as amended, with respect to offers and sales of the convertible notes and
the common stock issuable upon conversion of the convertible notes. All
references in the prospectus to "this prospectus" are amended to read "this
prospectus (as supplemented and amended)."

     PROSPECTIVE INVESTORS SHOULD CAREFULLY CONSIDER MATTERS DISCUSSED UNDER THE
CAPTION "RISK FACTORS" BEGINNING ON PAGE 3 OF THE PROSPECTUS.

NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE SECURITIES
COMMISSION HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR PASSED UPON THE
ADEQUACY OR ACCURACY OF THIS PROSPECTUS OR ANY ACCOMPANYING PROSPECTUS
SUPPLEMENT. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

       The date of this prospectus supplement No. 4 is September 21, 2000.


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