<TABLE> <S> <C>
<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM ETOYS
INC.'S FORM 10-Q FOR THE SIX MONTHS ENDED SEPTEMBER 30, 2000 AND IS QUALIFIED
IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
<S> <C>
<PERIOD-TYPE> 6-MOS
<FISCAL-YEAR-END> MAR-31-2001
<PERIOD-START> APR-01-2000
<PERIOD-END> SEP-30-2000
<CASH> 111,394
<SECURITIES> 0
<RECEIVABLES> 0
<ALLOWANCES> 0
<INVENTORY> 102,386
<CURRENT-ASSETS> 239,309
<PP&E> 137,762
<DEPRECIATION> (13,775)
<TOTAL-ASSETS> 501,044
<CURRENT-LIABILITIES> 108,767
<BONDS> 150,000
52,750
0
<COMMON> 13
<OTHER-SE> 161,093
<TOTAL-LIABILITY-AND-EQUITY> 501,044
<SALES> 50,838
<TOTAL-REVENUES> 50,838
<CGS> 39,549
<TOTAL-COSTS> 39,549
<OTHER-EXPENSES> 119,096
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 6,299
<INCOME-PRETAX> (110,369)
<INCOME-TAX> 0
<INCOME-CONTINUING> (110,369)
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (110,369)
<EPS-BASIC> (0.97)
<EPS-DILUTED> (0.97)
</TABLE>