<TABLE> <S> <C>
<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM ETOYS INC.'S
FORM 10-K FOR THE YEAR ENDED MARCH 31, 2000 AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
<S> <C>
<PERIOD-TYPE> YEAR
<FISCAL-YEAR-END> MAR-31-2000
<PERIOD-START> APR-01-1999
<PERIOD-END> MAR-31-2000
<CASH> 139,627
<SECURITIES> 0
<RECEIVABLES> 0
<ALLOWANCES> 0
<INVENTORY> 60,309
<CURRENT-ASSETS> 214,286
<PP&E> 60,717
<DEPRECIATION> 6,229
<TOTAL-ASSETS> 425,158
<CURRENT-LIABILITIES> 49,301
<BONDS> 150,000
0
0
<COMMON> 12
<OTHER-SE> 215,374
<TOTAL-LIABILITY-AND-EQUITY> 425,158
<SALES> 151,036
<TOTAL-REVENUES> 151,036
<CGS> 121,973
<TOTAL-COSTS> 121,973
<OTHER-EXPENSES> 222,090
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 4,008
<INCOME-PRETAX> (189,626)
<INCOME-TAX> 1
<INCOME-CONTINUING> (189,627)
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (189,627)
<EPS-BASIC> (1.78)
<EPS-DILUTED> (1.78)
</TABLE>