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NEWS RELEASE
[ASYMETRIX LOGO]
[CLICK2LEARN.COM LOGO]
FOR IMMEDIATE RELEASE
FOR DETAILS, CONTACT:
Melissa Green
Public Relations Coordinator
(617) 747-7000, x103
[email protected]
Michelle Kozin
FitzGerald Communications
(617) 494-9500
[email protected]
WWW.ASYMETRIX.COM
WWW.CLICK2LEARN.COM
ASYMETRIX CHANGES COMPANY NAME TO CLICK2LEARN.COM, INC.
NAME CHANGE REFLECTS IMPORTANCE OF LEARNING PORTAL AS THE CORNERSTONE TO THE
COMPANY'S MARKET-LEADING STATUS IN THE ONLINE LEARNING ARENA
BELLEVUE, WA, OCTOBER 11, 1999 - Asymetrix Learning Systems, Inc. (NASDAQ:
ASYM), the leader in online learning solutions, today announced that it is
changing the company name to click2learn.com, inc., effective immediately.
Asymetrix also announced that it is changing its Nasdaq-Amex ticker symbol
from ASYM to CLKS. The change in name and ticker symbol reflects the growing
importance of the company's innovative new learning portal located at
WWW.CLICK2LEARN.COM to the company's market leading position in the online
learning industry, as well as the integration of the company's existing
products and services with the learning portal.
"Our goal for the company is to be the lifelong learning partner to the
business professional, and this change in company name is intended to both
reflect the importance of our learning portal at WWW.CLICK2LEARN.COM in
pursuing this goal, and signify our leadership position in web-delivered
learning," said Jim Billmaier, CEO of Asymetrix Learning Systems. "As the
market leader in behind-the-firewall enterprise online learning solutions
with our learning management products, authoring tools and professional
services, we see CLICK2LEARN.COM as a natural evolution to
outside-the-firewall solutions of our product and service offerings.
CLICK2LEARN.COM provides large corporations with thousands of titles as well
as a learning management and authoring product in a hosted environment, and
it gives small
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businesses and individuals a cost-effective and convenient way to access a
diverse library of computing and business titles."
CLICK2LEARN.COM is designed to be the lifelong learning partner to the
business professional by providing professional education and training on a
variety of topics. Using the Internet to remove economic and logistical
barriers to critical learning, it allows individuals and small to
medium-sized businesses to access formal training online directly through
WWW.CLICK2LEARN.COM in an engaging and highly interactive format with a
standard web browser. Larger organizations can access CLICK2LEARN.COM using
the increasingly popular Application Service Provider (ASP) model, by
seamlessly integrating a custom version of CLICK2LEARN.COM with their
organization's intranets.
Thousands of professional learning courses on computer, business and
professional development skills are now accessible directly through
WWW.CLICK2LEARN.COM. These courses, and courses created with the free
CLICK2LEARN.PUBLISHER authoring and publishing system, will also be available
through Internet portal partners such as the Go2Net and VerticalNet network
of websites, and corporate partners through their intranets and virtual
universities. Additionally, a number of free courses are available currently
through CLICK2LEARN.COM, with more constantly being added. Titled
2MinuteTutors-TM-, these short tutorials cover a wide variety of topics
focused on improving the skills and knowledge requirements of busy business
professionals.
The company also boasts the industry's market leading learning management
products, anchored by Ingenium, a skills-based management product that lets
administrators assign and track online learning as well as instructor-led
classes. Ingenium is an integral component of the company's single-source
online learning solution that also includes the ToolBook II family of
authoring products - ToolBook II Assistant and ToolBook II Instructor. These
products are augmented by the company's award-winning professional services
group, one of the largest in the country, that develops custom online
learning content for organizations, in addition to strategic consulting and
systems integration services.
CLICK2LEARN.COM will be officially launched at the Online Learning `99
Conference and Exposition on October 18, 1999 at the Los Angeles Convention
Center. Visit click2learn.com, inc. at Booth #517.
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ABOUT CLICK2LEARN.COM, INC. (FORMERLY ASYMETRIX LEARNING SYSTEMS, INC.)
click2learn.com, inc. (NASDAQ: CLKS), formerly Asymetrix Learning Systems,
Inc. (NASDAQ: ASYM), is a leading provider of online enterprise learning
solutions that enable organizations to author, deploy and manage
Internet-based training and education. click2learn.com offers a single source
training solution incorporating learning management products (including the
market leading, skills-based Ingenium solution) and authoring software
products (ToolBook II Instructor and Assistant) with professional services
including custom development, strategic consulting and integration services.
For more information on click2learn.com solutions, call (800) 448-6543 or
(425) 462-0501. CLICK2LEARN.COM is located on the World Wide Web at
WWW.CLICK2LEARN.COM, and the company maintains a website under the former
name of Asymetrix Learning Systems at WWW.ASYMETRIX.COM.
ASYMETRIX IS A REGISTERED TRADEMARK AND CLICK2LEARN.COM, 2MINUTETUTOR,
INGENIUM, TOOLBOOK 11 INSTRUCTOR AND ASSISTANT ARE TRADEMARKS OF ASYMETRIX
LEARNING SYSTEMS, INC. ASYMETRIX IS REGISTERED IN THE USA AND IN CERTAIN
OTHER COUNTRIES. ALL OTHER COMPANY AND/OR PRODUCT NAMES ARE THE PROPERTY OF
THEIR RESPECTIVE OWNERS.
