RICHMONT MARKETING SPECIALISTS INC
SC 13D/A, EX-99, 2000-11-03
GROCERIES, GENERAL LINE
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                                                                 EXHIBIT XV

                 CERTIFICATE OF DESIGNATION OF THE POWERS,
                  PREFERENCES AND RELATIVE, PARTICIPATING,
             OPTIONAL AND OTHER SPECIAL RIGHTS OF SERIES B 8.0%
                CONVERTIBLE PAID-IN-KIND PREFERRED STOCK AND
            QUALIFICATIONS, LIMITATIONS AND RESTRICTIONS THEREOF


                       Pursuant to Section 151 of the
              General Corporation Law of the State of Delaware


               Marketing Specialists Corporation (the "Corporation"), a
corporation organized and existing under the General Corporation Law of the
State of Delaware, does hereby certify that, pursuant to authority
conferred upon the board of directors of the Corporation by its Certificate
of Incorporation, as amended and restated (hereinafter referred to as the
"Certificate of Incorporation"), and pursuant to the provisions of Section
151 of the General Corporation Law of the State of Delaware, the
Independent Committee of said Board of Directors, by unanimous written
consent dated as of October 27, 2000, duly approved and adopted the
following resolution (the "Resolution"):

             RESOLVED, that, pursuant to the authority vested in the Board
        of Directors of the Corporation by its Certificate of
        Incorporation, and pursuant to authority delegated to the
        Independent Committee of the Board of Directors of the Corporation,
        the Board of Directors does hereby create, authorize and provide
        for the issuance of Series B 8.0% Convertible Paid-In-Kind
        Preferred Stock, par value $0.01 per share, with a stated value of
        $1,000.00 per share, consisting of 20,000 shares, having the
        designations, preferences and relative, participating, optional and
        other special rights and the qualifications, limitations and
        restrictions thereof that are set forth in the Certificate of
        Incorporation and in this Resolution as follows:

               (a) Designation. There is hereby created out of the
authorized and unissued shares of Preferred Stock of the Corporation a
class of Preferred Stock designated as the "Series B 8.0% Convertible
Paid-In-Kind Preferred Stock". The number of shares constituting such class
shall be 20,000 and are referred to herein as the "Preferred Stock."

               (b) Rank. The Preferred Stock shall, with respect to
dividend distributions and distributions upon liquidation, winding-up and
dissolution of the Corporation, rank (i) senior (to the extent set forth
herein) to all classes of Common Stock of the Corporation and to each other
class of Capital Stock of the Corporation or series of Preferred Stock of
the Corporation hereafter created the terms of which do not expressly
provide that it ranks senior to, or on a parity with, the Preferred Stock
as to dividend distributions and distributions upon liquidation, winding-up
and dissolution of the Corporation (collectively referred to, together with
all classes of Common Stock of the Corporation, as "Junior Securities");
(ii) on a parity with any class of Capital Stock of the Corporation or
series of Preferred Stock of the Corporation hereafter created the terms of
which expressly provide that such class or series will rank on a parity
with the Preferred Stock as to dividend distributions and distributions
upon liquidation, winding-up and dissolution (collectively referred to as
"Parity Securities"); provided that any such Parity Securities that were
not approved by the Holders in accordance with paragraph (i)(ii)(A) hereof
shall be deemed to be Junior Securities and not Parity Securities; provided
further that the Preferred Stock shall rank on parity with the 8.0%
Convertible Paid-in-Kind Preferred Stock heretofore authorized by the
Corporation on June 20, 2000; and (iii) junior to each other class of
Capital Stock of the Corporation or series of Preferred Stock of the
Corporation hereafter created and the terms of which expressly provide that
such class or series will rank senior to the Preferred Stock as to dividend
distributions and distributions upon liquidation, winding-up and
dissolution of the Corporation (collectively referred to as "Senior
Securities").

               (c) Dividends.

               (i) From the Issue Date, the Holders of the outstanding
        shares of Preferred Stock shall be entitled to receive, when, as
        and if declared by the Board of Directors, out of funds legally
        available therefor, dividends on each share of Preferred Stock at a
        rate per annum equal to $80.00 per share of the Preferred Stock,
        payable quarterly. All dividends shall be cumulative, whether or
        not earned or declared, on a daily basis from the Issue Date and
        shall be payable quarterly in arrears on each Dividend Payment
        Date, commencing on the first Dividend Payment Date after the Issue
        Date. All unpaid dividends will compound on a quarterly basis at a
        rate per annum equal to the then applicable dividend rate.
        Dividends may be paid, at the Corporation's option, either in cash
        or by the issuance of additional shares of Preferred Stock
        (including fractional shares) having an aggregate liquidation
        preference equal to the amount of such dividends (but not less than
        $1.00); provided, however, that the payment by the Corporation of
        any cash dividends shall be subject to the terms of the Senior
        Subordinated Notes Indenture and any other indebtedness of the
        Corporation. In the event that dividends are declared and paid
        through the issuance of additional shares of Preferred Stock, as
        provided in the previous sentence, such dividends shall be deemed
        paid in full and shall not accumulate. Each dividend shall be
        payable to the Holders of record as they appear on the stock books
        of the Corporation on the Dividend Record Date immediately
        preceding the related Dividend Payment Date.

               (ii) All dividends paid with respect to shares of the
        Preferred Stock pursuant to paragraph (c)(i) shall be paid pro rata
        to the Holders entitled thereto.

               (iii) In the event that the Board of Directors shall declare
        and pay any dividend or distribution on the Common Stock payable in
        cash, securities of the Corporation or any other Person, evidences
        of indebtedness issued by the Corporation or any other Person,
        assets or options or rights to purchase any such securities or
        evidences of indebtedness, then, in each case the Holders of the
        Preferred Stock shall be entitled to a proportionate share of any
        such distribution as though the Holders of the Preferred Stock were
        the holders of the number of shares of Common Stock of the
        Corporation into which their shares of Preferred Stock are
        convertible as of the record date fixed for the determination of
        the holders of the Common Stock of the Corporation entitled to
        receive such distribution, out of funds of the Corporation legally
        available therefor. The day on which any such dividend is paid to
        the holders of Common Stock shall be the day on which it is paid to
        the Holders of Preferred Stock. Dividends shall be payable to
        Holders of the Preferred Stock in such form as paid to holders of
        Common Stock.

               (iv) Dividends in connection with any optional redemption
        pursuant to paragraph (h)(i) may be declared and paid at any time,
        without reference to any Dividend Payment Date, to Holders of
        record on such date, not more than forty-five (45) days prior to
        the payment thereof, as may be fixed by the Board of Directors.

               (v) (A) No full dividends shall be declared by the Board of
        Directors or paid or set apart for payment by the Corporation on
        any Parity Securities for any period unless full cumulative
        dividends have been or contemporaneously are declared and paid (or
        are deemed declared and paid) in full, or declared and, if payable
        in cash, a sum in cash set apart sufficient for such payment, on
        the Preferred Stock for all Dividend Periods terminating on or
        prior to the date of payment of such full dividends on such Parity
        Securities. If any dividends are not so paid, all dividends
        declared upon shares of the Preferred Stock and any other Parity
        Securities shall be declared pro rata so that the amount of
        dividends declared per share on the Preferred Stock and such Parity
        Securities shall in all cases bear to each other the same ratio
        that accrued dividends per share on the Preferred Stock and such
        Parity Securities bear to each other.

                      (B) So long as any share of the Preferred Stock is
        outstanding, the Corporation shall not declare, pay or set apart
        for payment any dividend on any of the Junior Securities (other
        than dividends in Junior Securities to the holders of Junior
        Securities), or make any payment on account of, or set apart for
        payment money for a sinking or other similar fund for, the
        purchase, redemption or other retirement of, any of the Junior
        Securities (other than shares of Common Stock issued pursuant to
        the exercise of warrants granted under the First Union Warrant
        Agreement and repurchased by the Corporation in accordance with the
        terms thereof) or any warrants (other than warrants issued pursuant
        to the First Union Warrant Agreement), rights, calls or options
        exercisable for or convertible into any of the Junior Securities
        whether in cash, Obligations or shares of the Corporation or other
        property (other than in exchange for Junior Securities), and shall
        not permit any corporation or other entity directly or indirectly
        controlled by the Corporation to purchase or redeem any of the
        Junior Securities or any such warrants, rights, calls or options
        (other than in exchange for Junior Securities) unless full
        cumulative dividends determined in accordance herewith on the
        Preferred Stock have been paid (or are deemed paid) in full for all
        full quarterly Dividend Periods ended prior to the date of such
        payment in respect of Junior Securities.

                      (C) So long as any share of the Preferred Stock is
        outstanding, the Corporation shall not (except with respect to
        dividends as permitted by paragraph (c)(v)(A)) make any payment on
        account of, or set apart for payment money for a sinking or other
        similar fund for, the purchase, redemption or other retirement of,
        any of the Parity Securities or any warrants, rights, calls or
        options exercisable for or convertible into any of the Parity
        Securities, and shall not permit any corporation or other entity
        directly or indirectly controlled by the Corporation to purchase or
        redeem any of the Parity Securities or any such warrants, rights,
        calls or options unless full cumulative dividends determined in
        accordance herewith on the Preferred Stock have been or
        contemporaneously are paid (or are deemed paid) in full.

               (vi) Dividends payable on the Preferred Stock for any period
        less than a year shall be computed on the basis of a 360-day year
        of twelve 30-day months and, for periods not involving a full
        calendar month, the actual number of days elapsed (but not to
        exceed 30 days).

               (d) Liquidation Preference. In the event of any voluntary or
involuntary liquidation, dissolution or winding up of the affairs of the
Corporation, the Holders of shares of Preferred Stock then outstanding
shall be entitled to be paid out of the assets of the Corporation available
for distribution to its stockholders an amount in cash equal to the greater
of (x) $1,000 per share or (y) the amount to which such Holders would be
entitled to receive as though the Holders of the Preferred Stock were the
holders of the number of shares of Common Stock of the Corporation into
which their shares of Preferred Stock are convertible as of the date of
such liquidation, dissolution or winding up, plus, in each case, without
duplication, an amount in cash equal to accumulated and unpaid dividends
thereon to the date fixed for liquidation, dissolution or winding up
(including an amount equal to a pro-rated dividend for the period from the
last Dividend Payment Date to the date fixed for liquidation, dissolution
or winding up), and no more, before any distribution shall be made or any
assets distributed in respect of Junior Securities to the holders of any
Junior Securities including, without limitation, Common Stock of the
Corporation. If upon any voluntary or involuntary liquidation, dissolution
or winding-up of the Corporation, the amounts payable with respect to the
Preferred Stock and all other Parity Securities are not paid in full, the
holders of the Preferred Stock and the Parity Securities will share equally
and ratably in any distribution of assets of the Corporation first in
proportion to the full liquidation preference to which each is entitled
until such preferences are paid in full, and then in proportion to their
respective amounts of accumulated but unpaid dividends.

               (e) Conversion Rights.

               (i) Each share of Preferred Stock shall be convertible at
        any time, or from time to time, unless previously redeemed by the
        Corporation pursuant to Section (g) hereof, at the option of the
        Holder thereof, into such number of shares of Common Stock as
        described below. The number of shares of Common Stock issuable upon
        conversion of each share of Preferred Stock shall be equal to the
        result obtained by dividing (a) $1,000 by (b) the Conversion Price
        (as defined below) then in effect and (c) in the case of any
        fraction of a share of Preferred Stock, by multiplying such result
        by such fraction.

                      (A) The "Conversion Price" shall be determined as
follows and thereafter shall be subject to adjustment from time to time
pursuant to the terms of Section (f) hereof:

                      (1) if by April 30, 2001, a tender offer is commenced
               by a Holder to purchase all the outstanding shares of the
               Corporation and all the outstanding shares of Common Stock
               are purchased pursuant to such offer, then the conversion
               price per share of Preferred Stock shall be equal to the
               greater of (A) the price per share of Common Stock paid in
               such tender offer, or (B) $1.46 per share; or

                      (2) in all other events, the conversion price shall
               be equal to $1.46 per share of Preferred Stock.

               (ii) To convert shares of Preferred Stock, a Holder must (A)
        surrender the certificate or certificates evidencing such Holder's
        shares of Preferred Stock to be converted, duly endorsed in a form
        satisfactory to the Corporation, at the office of the Corporation
        or transfer agent for the Convertible Preferred Stock, if any, (B)
        notify the Corporation at such office that such Holder elects to
        convert Preferred Stock and the number of shares such holder wishes
        to convert, (C) state in writing the name or names in which such
        holder wishes the certificate or certificates for shares of Common
        Stock to be issued, and (D) pay any transfer or similar tax, if
        required. Such notice referred to in clause (B) above shall be
        delivered substantially in the following form:



                    "NOTICE TO EXERCISE CONVERSION RIGHT

        The undersigned, being a holder of the Convertible Preferred Stock
of Marketing Specialists Corporation (the "Preferred Stock") irrevocably
exercises the right to convert ____________ outstanding shares of Preferred
Stock on ___________, ____, into shares of Common Stock of Marketing
Specialists Corporation in accordance with the terms of the shares of
Preferred Stock, and directs that the shares issuable and deliverable upon
the conversion, together with any check in payment for fractional shares,
be issued and delivered in the denominations indicated below to the
registered holder hereof unless a different name has been indicated below.
If shares are to be issued in the name of a person other than the
undersigned, the undersigned will pay all transfer taxes payable with
respect thereto.

Dated:   [At least one Business Day prior to the date fixed for conversion]


Fill in for registration of
shares of Common Stock if to
be issued otherwise than to
the registered holder:


___________________________
Name

___________________________
Address


                                                    ________________________
Please print name and                                     (Signature)
address, including postal
code number


Denominations:__________________"


               (iii) Shares of the Preferred Stock shall be deemed to have
        been converted immediately prior to the close of business on the
        day of the surrender of such shares for conversion in accordance
        with the foregoing provisions, and the person or persons entitled
        to receive the Common Stock issuable upon such conversion shall be
        treated for all purposes as the record holder or holders of such
        Common Stock at such time. As promptly as practicable on or after
        the conversion date, the Corporation shall issue and shall deliver
        at such office a certificate or certificates for the number of full
        shares of Common Stock issuable upon such conversion, together with
        payment in lieu of any fraction of a share, as hereinafter
        provided, to the person or persons entitled to receive the same.

               (iv) The Corporation shall at all times reserve and keep
        available, free from pre-emptive rights, out of its authorized but
        unissued Common Stock, for the purpose of effecting the conversion
        of the Preferred Stock, the full number of shares of Common Stock
        then issuable upon the conversion of all shares of Preferred Stock
        then outstanding and shall take all such action and obtain all such
        permits or orders as may be necessary to enable the Corporation
        lawfully to issue such Common Stock upon such conversion.

               (v) The Corporation will pay any and all taxes that may be
        payable in respect of the issue or delivery of shares of Common
        Stock on conversion of the Preferred Stock pursuant hereto. The
        Corporation shall not, however, be required to pay any tax which
        may be payable in respect of any transfer involved in the issue and
        delivery of shares of Common Stock in a name other than that in
        which the shares of Preferred Stock so converted were registered,
        and no such issue or delivery shall be made unless and until the
        person requesting such issue has paid to the Corporation the amount
        of any such tax, or has established to the satisfaction of the
        Corporation that such tax has been paid.

               (f) Anti-Dilution Adjustments

               (i) Issuance of Common Stock. If and whenever after the date
        hereof the Corporation shall issue or sell any shares of its Common
        Stock (except shares of Common Stock issued (x) to employees,
        officers, directors of the Corporation upon the exercise of options
        granted under the Corporation's Employee Stock Option Plan (not to
        exceed 13% of the total shares of Common Stock outstanding on any
        given date) or (y) upon the exercise of warrants granted under the
        First Union Warrant Agreement) without consideration or for a
        consideration per share less than the greater of the fair market
        value of the Common Stock and Conversion Price in effect
        immediately prior to the time of such issue or sale, or shall be
        deemed under the provisions of this paragraph (f) to have effected
        any such issuance or sale, then, concurrently with such issue or
        sale, the Conversion Price shall be reduced to the price
        (calculated to the nearest $0.0001) obtained by multiplying the
        Conversion Price in effect immediately prior to the time of such
        issue or sale by a fraction

                      (A) the numerator of which shall be the sum of (i)
the number of shares of Common Stock outstanding immediately prior to such
issue or sale multiplied by the Conversion Price immediately prior to such
issue or sale plus (ii) the consideration received by the Corporation upon
such issue or sale, and

                      (B) the denominator of which shall be the product of
(i) the total number of shares of Common Stock outstanding immediately
after such issue or sale, multiplied by (ii) the Conversion Price
immediately prior to such issue or sale.

               Notwithstanding the foregoing, no adjustment of the
Conversion Price shall be made in an amount less than $0.0001 per share,
but any such lesser adjustment shall be carried forward and shall be made
at the time of and together with the next subsequent adjustment which
together with any adjustments so carried forward shall amount to $0.0001
per share or more.

               (ii) Option Grants. In the event that at any time, other
        than the issuance of options pursuant to the Corporation's Employee
        Stock Option Plan, the Corporation shall in any manner grant
        (directly, by assumption in a merger or otherwise) any rights to
        subscribe for or to purchase, or any options for the purchase of,
        Common Stock or any stock or securities convertible into or
        exchangeable for Common Stock (such rights or options being herein
        called "Options" and such convertible or exchangeable stock or
        securities being herein called "Convertible Securities"), whether
        or not such Options or the right to convert or exchange any such
        Convertible Securities are immediately exercisable, and the price
        per share for which Common Stock is issuable upon the exercise of
        such Options or upon conversion or exchange of such Convertible
        Securities (determined by dividing (i) the total amount, if any,
        received or receivable by the Corporation as consideration for the
        granting of such Options, plus the minimum aggregate amount of
        additional consideration payable to the Corporation upon the
        exercise of all such Options, plus, in the case of any such Options
        which relate to Convertible Securities, the minimum aggregate
        amount of additional consideration, if any, payable upon the issue
        or sale of such Convertible Securities and upon the conversion or
        exchange thereof, by (ii) the total number of shares of Common
        Stock issuable upon the exercise of such Options or upon the
        conversion or exchange of all such Convertible Securities issuable
        upon the exercise of such Options) shall be less than the greater
        of (x) the fair market value of the shares of Common Stock at the
        time of such issuance and (y) the Conversion Price in effect
        immediately prior to the time of the granting of such Options, then
        the total number of shares of Common Stock issuable upon the
        exercise of such Options or upon conversion or exchange of the
        total amount of such Convertible Securities issuable upon the
        exercise of such Options shall (as of the date of granting such
        Options) be deemed to be outstanding and to have been issued for
        such price per share. Except as otherwise provided in paragraph
        (iv), no further adjustment of the Conversion Price shall be made
        upon the actual issue of such Common Stock or of such Convertible
        Securities upon exercise of such Options or upon the actual issue
        of such Common Stock upon conversion or exchange of such
        Convertible Securities.

               (iii) Convertible Security Grants.  In the event that the
        Corporation shall in any manner issue (directly, by assumption in a
        merger or otherwise) or sell any Convertible Securities (other than
        pursuant to the exercise of Options to purchase such Convertible
        Securities covered by subparagraph (ii)), whether or not the rights
        to exchange or convert thereunder are immediately exercisable, and
        the price per share for which Common Stock is issuable upon such
        conversion or exchange (determined by dividing (i) the total amount
        received or receivable by the Corporation as consideration for the
        issue or sale of such Convertible Securities, plus the minimum
        aggregate amount of additional consideration, if any, payable to
        the Corporation upon the conversion or exchange thereof, by (ii)
        the total maximum number of shares of Common Stock issuable upon
        the conversion or exchange of all such Convertible Securities)
        shall be less that the greater of (x) the fair market value of the
        shares of Common Stock at the time of such issuance and (y) the
        Conversion Price in effect immediately prior to the time of such
        issue or sale, then the total maximum number of shares of Common
        Stock issuable upon conversion or exchange of all such Convertible
        Securities shall (as of the date of the issue or sale of such
        Convertible Securities) be deemed to be outstanding and to have
        been issued for such price per share. Except as otherwise provided
        in paragraph (iv), no further adjustment of the Conversion Price
        shall be made upon the actual issue of such Common Stock upon
        conversion or exchange of such Convertible Securities.

               (iv) Effect of Alteration to Option or Convertible Security
        Terms. In connection with any change in, or the expiration or
        termination of, the purchase rights under any Option or the
        conversion or exchange rights under any Convertible Securities, the
        following provisions shall apply:

                      (A) If the purchase price provided for in any Option
referred to in subparagraph (ii), the additional consideration, if any,
payable upon the conversion or exchange of any Convertible Securities
referred to in subparagraph (ii) or (iii), or the rate at which any
Convertible Securities referred to in subparagraph (ii) or (iii) are
convertible into or exchangeable for Common Stock shall change at any time
(other than under or by reason of provisions designed to protect against
dilution), then the Conversion Price in effect at the time of such change
shall concurrently be increased or decreased to the Conversion Price which
would be in effect immediately after such change if (i) the adjustments
which were made upon the issuance of such Options or Convertible Securities
had been made upon the basis of (and taking into account the total
consideration received for) (A) the issuance at that time of the Common
Stock, if any, delivered upon the exercise of any such Options or upon the
conversion or exchange of any such Convertible Securities before such
change, and (B) the issuance at that time of all such Options or
Convertible Securities, with terms and provisions reflecting such change,
which are still outstanding after such change, and (ii) the Conversion
Price as adjusted pursuant to clause (i) preceding had been used as the
basis for the adjustments required hereunder in connection with all other
issues or sales of Common Stock, Options or Convertible Securities by the
Corporation subsequent to the issuance of such Options or Convertible
Securities.

                      (B) On the partial or complete expiration of any
Options or termination of any right to convert or exchange Convertible
Securities, the Conversion Price then in effect hereunder shall
concurrently be increased or decreased to the Conversion Price which would
be in effect at the time of such expiration or termination if (i) the
adjustments which were made upon the issuance of such Options or
Convertible Securities had been made upon the basis of (and taking into
account the total consideration received for) (A) the issuance at that time
of the Common Stock, if any, delivered upon the exercise of such Options or
upon the conversion or exchange of such Convertible Securities before such
expiration or termination, and (B) the issuance at that time of only those
such Options or Convertible Securities which remain outstanding after such
expiration or termination, and (ii) the Conversion Price as adjusted
pursuant to clause (i) preceding had been used as the basis for adjustments
required hereunder in connection with all other issues or sales of Common
Stock, Options or Convertible Securities by the Corporation subsequent to
the issuance of such Options or Convertible Securities.

                      (C) If the purchase price provided for in any Option
referred to in subparagraph (ii) or the rate at which any Convertible
Securities referred to in subparagraph (iii) are convertible into or
exchangeable for Common Stock shall be reduced at any time under or by
reason of provisions with respect thereto designed to protect against
dilution, and the event causing such reduction is one that did not also
require an adjustment in the Conversion Price under other provisions of
this paragraph (f), then in case of the delivery of shares of Common Stock
upon the exercise of any such Option or upon conversion or exchange of any
such Convertible Securities, the Conversion Price then in effect hereunder
shall concurrently be adjusted to such amount as would have obtained if
such Option or Convertible Securities had never been issued and if the
adjustments made upon the issuance of such Option or Convertible Securities
had been made upon the basis of the issuance of (and taking into account
the total consideration received for) the shares of Common Stock delivered
as aforesaid (provided that the Conversion Price used in such determination
shall be the Conversion Price on the date of issue of such shares);
provided that no such adjustment shall be made unless the Conversion Price
then in effect would be reduced thereby.

                      (D) No readjustment provision pursuant to paragraphs
(A) or (B) above shall have the effect of increasing the Conversion Price
by an amount in excess of the adjustment originally made thereto in respect
of the issue, sale or grant of such Options or Convertible Securities.

               (v) Stock Splits and Reverse Splits. In case outstanding
        shares of Common Stock shall be subdivided into a greater number of
        shares of Common Stock, the Conversion Price in effect at the
        opening of business on the day following the day upon which such
        subdivision becomes effective shall be proportionately reduced, and
        conversely, in case outstanding shares of Common Stock shall each
        be combined into a smaller number of shares of Common Stock, the
        Conversion Price in effect at the opening of business on the day
        following the day upon which such combination becomes effective
        shall be proportionately increased, such reduction or increase, as
        the case may be, to become effective immediately after the opening
        of business on the day following the day upon which such
        subdivision or combination becomes effective.

               (vi) Other Dilutive Events. In case any event shall occur as
        to which the provisions of this paragraph (f) are not strictly
        applicable but the failure to make any adjustment would not fairly
        protect the rights of the Holders of the Preferred Stock in
        accordance with the essential intent and principal of this
        paragraph, then, in each such case, the Corporation shall appoint a
        firm of independent public accountants of recognized national
        standing (which may be the regular auditors of the Corporation),
        which shall give their opinion upon the adjustment, if any, on a
        basis consistent with the essential intent and principles
        established in this paragraph (f), necessary to preserve, without
        dilution, the rights of the Holders of the Preferred Stock. Upon
        receipt of such opinion, the Corporation will promptly mail a copy
        thereof to the Holder of the Preferred Stock and shall make the
        adjustments to the Conversion Price described in such opinion.

               (vii) Determination of Consideration Received. For purposes
        of this paragraph (f), the amount of consideration received by the
        Corporation in connection with the issuance or sale of Common
        Stock, Options or Convertible Securities shall be determined in
        accordance with the following:

                      (A) In the event that shares of Common Stock, Options
or Convertible Securities shall be issued or sold for cash, the
consideration received therefor shall be deemed to be the amount payable to
the Corporation therefor, without deduction therefrom of any expenses
incurred or any underwriting commissions or concessions or discounts paid
or allowed by the Corporation in connection therewith.

                      (B) In the event that any shares of Common Stock,
Options or Convertible Securities shall be issued or sold for a
consideration other than cash, the amount of the consideration other than
cash payable to the Corporation shall be deemed to be the fair value of
such consideration as reasonably determined by the Board of Directors,
without deduction of any expenses incurred or any underwriting commissions
or concessions or discounts paid or allowed by the Corporation in
connection therewith.

                      (C) In the event that any shares of Common Stock,
Options or Convertible Securities shall be issued in connection with any
merger in which the Corporation is the surviving corporation, the amount of
consideration therefor shall be deemed to be the fair value as reasonably
determined by the Board of Directors of such portion of the assets and
business of the non-surviving corporation as such Board shall determine to
be attributable to such Common Stock, Options or Convertible Securities, as
the case may be.

                      (D) In the event that any Common Stock, Options
and/or Convertible Securities shall be issued in connection with the issue
and sale of other securities or property of the Corporation, together
comprising one integral transaction in which no specific consideration is
allocated to such Common Stock, Options or Convertible Securities by the
parties thereto, such Common Stock, Options and/or Convertible Securities
shall be deemed to have been issued without consideration.

               (x) Record Date as Date of Issue or Sale. In the event that
        at any time the Corporation shall take a record of the holders of
        its Common Stock for the purpose of entitling them (i) to receive a
        dividend or other distribution payable in Common Stock, Options or
        Convertible Securities, or (ii) to subscribe for or purchase Common
        Stock, Options or Convertible Securities, then such record date
        shall be deemed to be the date of the issue or sale of the shares
        of Common Stock deemed to have been issued or sold upon the
        declaration of such dividend or the making of such other
        distribution or the date of the granting of such right of
        subscription or purchase, as the case may be.

               (ix) Treasury Stock. The number of shares of Common Stock
        outstanding at any given time shall not include shares owned or
        held by or for the account of the Corporation, and the disposition
        of any such shares (other than their cancellation without
        reissuance) shall be considered an issue or sale of Common Stock
        for the purposes of this paragraph (f).

               (g) Extraordinary Corporate Events. Subject to the terms of
the Senior Subordinated Notes Indenture and other indebtedness of the
Company, upon the occurrence of any Extraordinary Corporate Event, the
Holders of the Preferred Stock shall be entitled to receive for each share
of Preferred Stock held the greater of (x) the liquidation preference or
(y) the amount such Holder would be entitled to receive upon such
Extraordinary Corporate Event as though such Holder of the Preferred Stock
was the holder of the number of shares of Common Stock of the Corporation
into which such holder's shares of Preferred Stock are convertible as of
the date of such Extraordinary Corporate Event.

               (h) Redemption.

               (i) Optional Redemption. The Corporation may, at its option,
        redeem at any time or from time to time from any source of funds
        legally available therefor, in whole but not in part, in the manner
        provided for in paragraph (h)(iii) hereof, all of the shares of the
        Preferred Stock, at the redemption prices in cash equal to 100% of
        the liquidation preference (set forth in paragraph (d) hereof) per
        share; provided that no redemption pursuant to this paragraph
        (h)(i) shall be made unless prior thereto or contemporaneously
        therewith full accumulated and unpaid regular dividends are
        declared and paid in full, or are deemed paid, on the Preferred
        Stock for all Dividend Periods terminating on or prior to the
        Redemption Date; and, further, provided that any optional
        redemption by the Corporation shall be subject to the terms of the
        Senior Subordinated Notes Indenture and any other indebtedness of
        the Corporation.

               (ii) Mandatory Redemption. On June 22, 2010, the Corporation
        shall redeem, to the extent of funds legally available therefor,
        all of the shares of the Preferred Stock then outstanding at a
        redemption price equal to 100% of the liquidation preference per
        share.

               (iii) Procedures for Redemption. (A) At least 30 days and
        not more than 60 days prior to the date fixed for any redemption of
        the Preferred Stock pursuant to paragraph (h)(i) or (h)(ii) hereof,
        written notice (the "Redemption Notice") shall be given by first
        class mail, postage prepaid, to each Holder of record on the record
        date fixed for such redemption of the Preferred Stock at such
        Holder's address as it appears on the stock books of the
        Corporation, provided that no failure to give such notice nor any
        deficiency therein shall affect the validity of the procedure for
        the redemption of any shares of the Preferred Stock to be redeemed
        except as to the Holder or Holders to whom the Corporation has
        failed to give said notice or except as to the Holder or Holders
        whose notice was defective. The Redemption Notice shall state:

                      (1) the redemption price;

                      (2) the date fixed for redemption;

                      (3) that the Holder is to surrender to the
               Corporation, in the manner, at the place or places and at
               the price designated, such Holder's certificate or
               certificates representing the shares of Preferred Stock to
               be redeemed; and

                      (4) that dividends on the shares of the Preferred
               Stock to be redeemed shall cease to accumulate on such
               Redemption Date unless the Corporation defaults in the
               payment of the redemption price.

                      (B) Each Holder of Preferred Stock shall surrender
the certificate or certificates representing such shares of Preferred Stock
to the Corporation, duly endorsed (or otherwise in proper form for
transfer, as determined by the Corporation), in the manner and at the place
designated in the Redemption Notice, and on the Redemption Date the full
redemption price for such shares shall be payable in cash to the Person
whose name appears on such certificate or certificates as the owner
thereof, and each surrendered certificate shall be canceled and retired. In
the event that less than all of the shares represented by any such
certificate are redeemed, a new certificate shall be issued representing
the unredeemed shares.

                      (C) Unless the Corporation defaults in the payment in
full of the applicable redemption price, dividends on the Preferred Stock
called for redemption shall cease to accumulate on the Redemption Date, and
all rights of the holders of redeemed shares shall terminate with respect
thereto on the Redemption Date, other than the right to receive the
redemption price; provided, however, that if a notice of redemption shall
have been given as provided in paragraph (iii)(A) above and the funds
necessary for redemption (including an amount in cash in respect of all
dividends that will accumulate to the Redemption Date) shall have been
segregated and set aside for the equal and ratable benefit for the holders
of the shares to be redeemed, then, at the close of business on the day on
which such funds are segregated and set aside, the holders of the shares to
be redeemed shall cease to be stockholders of the Corporation and shall be
entitled only to receive the redemption price.

               (i) Voting Rights.

               (i) The Holders of the Preferred Stock, except as otherwise
        required under Delaware law or as set forth in paragraph (ii)
        below, shall not be entitled or permitted to vote on any matter
        required or permitted to be voted upon by the stockholders of the
        Corporation.

               (ii) (A) So long as any shares of the Preferred Stock are
        outstanding, the Corporation shall not authorize or issue any class
        of Parity Securities without the affirmative vote or consent of
        Holders of at least two-thirds of the then outstanding shares of
        the Preferred Stock, voting or consenting, as the case may be, as
        one class, given in person or by proxy, either in writing or by
        resolution adopted at an annual or special meeting; provided,
        however, that no such vote or consent shall be necessary in
        connection with the issuance of additional shares of Preferred
        Stock pursuant to the provisions of paragraph (c) of this
        Certificate of Designation.

                      (B) So long as any shares of the Preferred Stock are
outstanding, the Corporation shall not take any action so as to affect
adversely the specified rights, preferences, privileges or voting rights of
holders of shares of the Preferred Stock without the affirmative vote or
consent of Holders of at least a majority of the issued and outstanding
shares of Preferred Stock (other than in any amendment which affects the
rights of Holders provided in paragraphs (i)(ii)(A) which shall require the
affirmative vote or consent of holders of at least two-thirds of the issued
and outstanding shares of Preferred Stock) voting or consenting, in each
case, as the case may be, as one class, given in person or by proxy, either
in writing or by resolution adopted at an annual or special meeting.

               (j) Reissuance of Preferred Stock. Shares of Preferred Stock
that have been issued and reacquired in any manner, including shares
purchased or redeemed, shall (upon compliance with any applicable
provisions of the laws of Delaware) have the status of authorized and
unissued shares of Preferred Stock undesignated as to series and may be
redesignated and reissued as part of any series of Preferred Stock.

               (k) Business Day. If any payment, redemption or exchange
shall be required by the terms hereof to be made on a day that is not a
Business Day, such payment, redemption or exchange shall be made on the
immediately succeeding Business Day.

               (l) Definitions. As used in this Certificate of Designation,
the following terms shall have the following meanings (with terms defined
in the singular having comparable meanings when used in the plural and vice
versa), unless the context otherwise requires:

               "Board of Directors" means the Board of Directors of the
        Corporation or a duly authorized committee thereof (a "Board
        Committee").

               "Business Day" means any day except a Saturday, a Sunday, or
        any day on which banking institutions in New York, New York are
        required or authorized by law or other governmental action to be
        closed.

               "Capital Stock" means (i) with respect to any Person that is
        a corporation, any and all shares, interests, participations or
        other equivalents (however designated) of capital stock, including
        each class of Common Stock and Preferred Stock of such Person and
        warrants or options to purchase any of the foregoing and (ii) with
        respect to any Person that is not a corporation, any and all
        partnership or other equity interests of such Person.

               "Commission" means the Securities and Exchange Commission.

               "Common Stock" of any Person means any and all shares,
        interests or other participations in, and other equivalents
        (however designated and whether voting or non-voting) of, such
        Person's Common Stock, whether outstanding on the Issue Date or
        issued after the Issue Date, and includes, without limitation, all
        series and classes of such Common Stock.

               "Corporation" shall have the meaning provided in the first
        paragraph.

               "Dividend" shall have the meaning provided in paragraph (c).

               "Dividend Payment Date" means September 30 of each year.

               "Dividend Period" means the Initial Dividend Period and,
        thereafter, each quarterly period from a Dividend Payment Date to
        the next following Dividend Payment Date (but without including
        such Dividend Payment Date).

               "Dividend Record Date" means September 15 of each year.

               "Employee Stock Option Plan" means the Corporation's 1998
        Stock Option and Incentive Plan, as amended from time to time.

               "Extraordinary Corporate Event" means a share exchange or
        consolidation or merger of the Corporation with or into one or more
        entities (other than (A) a merger with or into a Subsidiary of the
        Corporation or (B) a merger in which the Corporation is the
        surviving corporation (other a merger after which the stockholders
        of the Corporation on the Issue Date cease beneficially to own
        shares of the Corporation representing at least 51% of the total
        voting power of securities of the Corporation).

               "First Union Warrant Agreement" means that certain Warrant
        Agreement, dated as of March 30, 2000, by and among the Corporation
        and First Union Investors, Inc.

               "Holder" means a holder of shares of Preferred Stock as
        reflected in the stock books of the Corporation.

               "Initial Dividend Period" means the dividend period
        commencing on the Issue Date and ending on the first Dividend
        Payment Date to occur thereafter.

               "Issue Date" means the date of original issuance of the
        Preferred Stock.

               "Junior Securities" shall have the meaning provided in
        paragraph (b).

               "Obligations" means all obligations for principal, premium,
        interest (including post-petition interest), penalties, fees,
        costs, indemnifications, reimbursements, repurchase, redemption,
        retirement or defeasance obligations, damages and other liabilities
        and obligations payable under the documentation governing, or
        otherwise relating to, any Indebtedness.

               "Parity Securities" shall have the meaning provided in
        paragraph (b).

               "Person" means an individual, partnership, corporation,
        unincorporated organization, joint stock company, limited liability
        company, trust or joint venture, or a governmental agency or
        political subdivision thereof.

               "Preferred Stock" means the 8.0% Convertible Paid-In-Kind
        Preferred Stock, initial liquidation preference $1,000 per share of
        the Corporation, issued pursuant to this Certificate of
        Designation.

               "Redemption Date", with respect to any shares of Preferred
        Stock, means the date on which such shares of Preferred Stock are
        redeemed by the Corporation.

               "Redemption Notice" shall have the meaning provided in
        paragraph (h).

               "Resolution" shall have the meaning provided in the first
        paragraph.

               "Senior Securities" shall have the meaning provided in
        paragraph (b).

               "Senior Subordinated Notes" means the 101/8% Senior Subordinated
        Notes due 2007.

               "Senior Subordinated Notes Indenture" means the indenture
        governing the Senior Subordinated Notes dated December 19, 1997
        between the Corporation and Texas Commerce Bank National
        Association, as trustee.

               "Subsidiary" with respect to any Person, means (i) any
        corporation of which the outstanding Capital Stock having at least
        a majority of the votes entitled to be cast in the election of
        directors under ordinary circumstances shall at the time be owned,
        directly or indirectly, by such Person or (ii) any other Person of
        which at least a majority of the voting interest under ordinary
        circumstances is at the time, directly or indirectly, owned by such
        Person.


               IN WITNESS WHEREOF, said Marketing Specialists Corporation,
has caused this Certificate of Designation to be signed this 27th day of
October, 2000.

                                            MARKETING SPECIALISTS CORPORATION


                                            By:  /s/ Timothy M. Byrd
                                                 ----------------------------
                                                 Name:  Timothy M. Byrd
                                                 Title: Vice President





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