PROFESSIONAL DETAILING INC
S-1, 1998-02-13
Previous: AMERICAN TOWER SYSTEMS CORP, S-4/A, 1998-02-13
Next: US LEC CORP, S-1, 1998-02-13




<PAGE>
   AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON FEBRUARY __, 1998
                                                      REGISTRATION NO. 333-_____
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                          ---------------------------
 
                                    FORM S-1
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                          ---------------------------
 
                          PROFESSIONAL DETAILING, INC.
             (Exact name of Registrant as specified in its charter)
 
<TABLE>
<S>                                        <C>                                        <C>
                DELAWARE                                     7389                                    22-3562897
     (State or Other Jurisdiction of             (Primary Standard Industrial                     (I.R.S. Employer
     Incorporation or Organization)               Classification Code Number)                    Identification No.)
                                                    599 MacArthur Boulevard
                                                 Mahwah, New Jersey 07430-2326
                                                        (201) 818-8450
                                                   (201) 818-8445 Facsimile
</TABLE>
 
  (Address, including zip code, and telephone number, including area code, of
                        Registrant's executive offices)
 
                              CHARLES T. SALDARINI
                     PRESIDENT AND CHIEF EXECUTIVE OFFICER
                          PROFESSIONAL DETAILING, INC.
                            599 MACARTHUR BOULEVARD
                         MAHWAH, NEW JERSEY 07430-2326
                                 (201) 818-8450
                            (201) 818-8445 FACSIMILE
 (Name, address, including zip code, and telephone number, including area code,
                             of agent for service)
 
                          ---------------------------
 
                                   Copies to:
 
<TABLE>
<S>                                                              <C>
                     KENNETH S. ROSE, ESQ.                                           KEITH F. HIGGINS, ESQ.
                   JOEL J. GOLDSCHMIDT, ESQ.                                              ROPES & GRAY
              MORSE, ZELNICK, ROSE & LANDER, LLP                                     ONE INTERNATIONAL PLACE
                        450 PARK AVENUE                                            BOSTON, MASSACHUSETTS 02110
                   NEW YORK, NEW YORK 10022                                              (617) 951-7000
                        (212) 838-5030                                              (617) 951-7050 FACSIMILE
                   (212) 838-9190 FACSIMILE
</TABLE>
 
                          ---------------------------
 
    APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: AS SOON AS
PRACTICABLE AFTER THIS REGISTRATION STATEMENT BECOMES EFFECTIVE.
 
    If any of the securities being registered on this Form are to be offered on
a delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, as amended (the 'Securities Act'), check the following box. / /
 
    If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, check the following box and
list the Securities Act registration statement number of the earlier effective
registration statement for the same offering. / /
 
    If this Form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. / /
 
    If this Form is a post-effective amendment filed pursuant to Rule 462(d)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. / /
 
    If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box. / /
 
                          ---------------------------
 
                        CALCULATION OF REGISTRATION FEE
 
<TABLE>
<CAPTION>
                    TITLE OF EACH CLASS OF                             PROPOSED MAXIMUM                     AMOUNT OF
                 SECURITIES TO BE REGISTERED                     AGGREGATE OFFERING PRICE (1)           REGISTRATION FEE
<S>                                                             <C>                              <C>
Common Stock, $.01 par value..................................            $46,000,000                      $13,570.00
</TABLE>
 
(1) Estimated solely for purposes of calculating the amount of the registration
    fee paid pursuant to Rule 457(o) under the Securities Act.
 
    THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF
THE SECURITIES ACT OF 1933 OR UNTIL THIS REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE SECURITIES AND EXCHANGE COMMISSION, ACTING
PURSUANT TO SAID SECTION 8(A), MAY DETERMINE.
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

<PAGE>

INFORMATION CONTAINED HEREIN IS SUBJECT TO COMPLETION OR AMENDMENT.  A
REGISTRATION STATEMENT RELATING TO THESE SECURITIES HAS BEEN FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION. THESE SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION STATEMENT BECOMES
EFFECTIVE. THIS PROSPECTUS SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES
IN ANY STATE IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION  OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.

PROSPECTUS (SUBJECT TO COMPLETION)
ISSUED _____________ ___, 1998

                         ________________________SHARES
                          PROFESSIONAL DETAILING, INC.
                                  COMMON STOCK
 
                            ------------------------
 
ALL OF THE SHARES OF COMMON STOCK BEING OFFERED HEREBY ARE BEING SOLD BY THE
COMPANY. PRIOR TO THE OFFERING, THERE HAS BEEN NO PUBLIC MARKET FOR THE
   COMMON STOCK OF THE COMPANY. IT IS CURRENTLY ESTIMATED THAT THE INITIAL
   PUBLIC OFFERING PRICE PER SHARE WILL BE BETWEEN $______ AND $______. SEE
     'UNDERWRITERS' FOR A DISCUSSION OF THE FACTORS TO BE CONSIDERED IN
                 DETERMINING THE INITIAL PUBLIC OFFERING PRICE.
 
                            ------------------------
 
      APPLICATION HAS BEEN MADE TO LIST THE COMMON STOCK FOR QUOTATION ON
              THE NASDAQ NATIONAL MARKET UNDER THE SYMBOL 'PDII.'
 
                            ------------------------
 
        THIS OFFERING INVOLVES A HIGH DEGREE OF RISK. SEE 'RISK FACTORS'
                    BEGINNING ON PAGE 7 OF THIS PROSPECTUS.
 
                            ------------------------
 
THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
      EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE
    SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION
         PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY
            REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
 
                            ------------------------
 
                             PRICE $       A SHARE
 
                            ------------------------
 
<TABLE>
<CAPTION>
                                                                       UNDERWRITING
                                                PRICE TO               DISCOUNTS AND             PROCEEDS TO
                                                 PUBLIC               COMMISSIONS (1)            COMPANY (2)
                                            ----------------          ---------------          ----------------
<S>                                         <C>                       <C>                      <C>
Per Share..............................            $                         $                        $
Total (3)..............................            $                         $                        $
</TABLE>
 
- ------------------
(1) The Company has agreed to indemnify the Underwriters against certain
    liabilities, including liabilities under the Securities Act of 1933, as
    amended.
 
(2) Before deducting expenses payable by the Company estimated at $______.
 
(3) The Company has granted to the Underwriters an option, exercisable within 30
    days of the date hereof, to purchase up to an aggregate of ______ additional
    Shares at the price to public less underwriting discounts and commissions
    for the purpose of covering over-allotments, if any. If the Underwriters
    exercise such Shares in full, the total price to public, underwriting
    discounts and commissions and proceeds to Company will be $______, $______
    and $______, respectively. See 'Underwriters.'
                            ------------------------
 
     The Shares are offered, subject to prior sale, when, as and if accepted by
the Underwriters named herein and subject to approval of certain legal matters
by Ropes & Gray, counsel for the Underwriters. It is expected that delivery of
the Shares will be made on or about           , 1998 at the office of Morgan
Stanley & Co. Incorporated, New York, N.Y., against payment therefor in
immediately available funds.
                            ------------------------
 
MORGAN STANLEY DEAN WITTER
                            WILLIAM BLAIR & COMPANY
                                                               HAMBRECHT & QUIST
 
            , 1998

<PAGE>
     NO PERSON IS AUTHORIZED IN CONNECTION WITH ANY OFFERING MADE HEREBY TO GIVE
ANY INFORMATION OR TO MAKE ANY REPRESENTATION NOT CONTAINED IN THIS PROSPECTUS,
AND, IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATION MUST NOT BE RELIED
UPON AS HAVING BEEN AUTHORIZED BY THE COMPANY OR BY ANY UNDERWRITER. THIS
PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO
BUY ANY SECURITY OTHER THAN THE SHARES OF COMMON STOCK OFFERED HEREBY, NOR DOES
IT CONSTITUTE AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY ANY OF THE
SECURITIES OFFERED HEREBY TO ANY PERSON IN ANY JURISDICTION IN WHICH IT IS
UNLAWFUL TO MAKE SUCH AN OFFER OR SOLICITATION TO SUCH PERSON. NEITHER THE
DELIVERY OF THIS PROSPECTUS NOR ANY OFFER OR SALE MADE HEREBY SHALL UNDER ANY
CIRCUMSTANCE IMPLY THAT THE INFORMATION CONTAINED HEREIN IS CORRECT AS OF ANY
DATE SUBSEQUENT TO THE DATE HEREOF.
                            ------------------------
 
     UNTIL         , 1998 (25 DAYS AFTER THE COMMENCEMENT OF THE OFFERING) ALL
DEALERS EFFECTING TRANSACTIONS IN THE COMMON STOCK, WHETHER OR NOT PARTICIPATING
IN THIS DISTRIBUTION, MAY BE REQUIRED TO DELIVER A PROSPECTUS. THIS IS IN
ADDITION TO THE OBLIGATION OF DEALERS TO DELIVER A PROSPECTUS WHEN ACTING AS
UNDERWRITERS AND WITH RESPECT TO THEIR UNSOLD ALLOTMENTS OR SUBSCRIPTIONS.
                            ------------------------
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                                                                              PAGE
                                                                                                              ----
<S>                                                                                                           <C>
Prospectus Summary........................................................................................      3
Summary Financial Data....................................................................................      5
Risk Factors..............................................................................................      7
Use of Proceeds...........................................................................................     13
Dividend Policy...........................................................................................     13
S Corporation Termination.................................................................................     13
Capitalization............................................................................................     14
Dilution..................................................................................................     15
Selected Financial Data...................................................................................     16
Management's Discussion and Analysis of Financial Condition and Results of Operations.....................     18
Business..................................................................................................     24
Management................................................................................................     37
Certain Transactions......................................................................................     42
Principal Shareholders....................................................................................     43
Description of Capital Stock..............................................................................     44
Shares Eligible for Future Sale...........................................................................     46
Underwriters..............................................................................................     47
Legal Matters.............................................................................................     48
Experts...................................................................................................     49
Additional Information....................................................................................     49
Index to Financial Statements.............................................................................    F-1
</TABLE>
 
                            ------------------------
 
     The Company intends to furnish to its stockholders annual reports
containing audited financial statements and an opinion thereon expressed by
independent accountants and quarterly reports for the first three quarters of
each fiscal year containing interim financial information.
                            ------------------------
 
     CERTAIN PERSONS PARTICIPATING IN THIS OFFERING MAY ENGAGE IN TRANSACTIONS
THAT STABILIZE, MAINTAIN, OR OTHERWISE AFFECT THE PRICE OF THE COMMON STOCK.
SPECIFICALLY, THE UNDERWRITERS MAY OVERALLOT IN CONNECTION WITH THE OFFERING,
AND MAY BID FOR, AND PURCHASE, SHARES OF THE COMMON STOCK IN THE OPEN MARKET.
FOR A DESCRIPTION OF THESE ACTIVITIES, SEE 'UNDERWRITERS.'
                            ------------------------
 
     In this Prospectus, the term the 'Company' or 'PDI' includes Professional
Detailing, Inc., a Delaware corporation, and its predecessors. The Company's
corporate headquarters are located at 599 MacArthur Boulevard, Mahwah, New
Jersey 07430, and its telephone number is (201) 818-8450.

<PAGE>
                               PROSPECTUS SUMMARY
 
     The following summary is qualified in its entirety by the more detailed
information and the Financial Statements and the notes thereto appearing
elsewhere in this Prospectus. Unless otherwise indicated, the information in
this Prospectus has been adjusted to reflect a merger (the 'Merger') of
Professional Detailing, Inc., a New Jersey corporation, with and into
Professional Detailing, Inc., a Delaware corporation, immediately prior to the
effective date of the registration statement of which this Prospectus is a part.
Upon completion of the Merger, the shareholders of the New Jersey corporation
will own an aggregate of _______ shares of the Delaware corporation and all
outstanding options to purchase shares of the New Jersey corporation will be
converted into options to purchase shares of the Delaware corporation. All
references herein to industry financial and statistical information are based on
trade articles, industry reports and other sources that the Company believes to
be reliable, although there can be no assurance to that effect. Unless specified
to the contrary or the context clearly implies otherwise, all references herein
to the 'Company' or 'PDI' shall be deemed to include Professional Detailing,
Inc., a Delaware corporation, and its predecessors. Unless otherwise indicated,
the information in this Prospectus assumes no exercise of the Underwriters'
over-allotment option.
 
                                  THE COMPANY
 
     The Company is a leading provider of comprehensive customized sales
solutions on an outsourced basis to the United States pharmaceutical industry.
The Company believes it has achieved this leadership position based on its 10
years of industry experience and its relationships with many of the
pharmaceutical industry's largest companies. Since inception, the Company has
designed customized product detailing programs for approximately 25 clients,
including Pfizer, Inc., Astra Merck Inc., Glaxo Wellcome Inc. and Johnson &
Johnson, Inc. These programs have been designed to promote more than 70
different products, including such leading prescription medications as
Prilosec(Registered), Wellbutrin(Registered) and Cardura(Registered), as well as
a number of over-the-counter ('OTC') products such as Bayer(Registered) Aspirin,
Pepcid AC(Registered) and Monistat 5(Registered), to hospitals, pharmacies and
physicians in approximately 20 different specialties. The Company's primary
objective is to enhance its leadership position in the growing contract sales
organization ('CSO') industry and to become the premier supplier of
comprehensive sales solutions to the pharmaceutical industry and other segments
of the healthcare market.
 
     The Company has demonstrated strong internal growth, generated by securing
new business from leading pharmaceutical companies and by renewing and expanding
programs with existing clients. The Company believes that it is one of the
largest CSOs operating in the United States measured both by revenue and total
number of sales representatives used in programs. Revenue and gross profit grew
at compound rates of 87.7% and 58.0%, respectively, between 1994 and 1997. The
number of sales representatives (both full-time and part-time) employed by the
Company has increased from approximately 100 as of December 31, 1993 to
approximately 1,000 as of December 31, 1997. Over that same period, the
Company's mix between part-time and full-time representatives shifted from 100%
part-time to 45% part-time. The Company has also experienced a consistently high
renewal rate among its clients. For example, for the year ended December 31,
1997, approximately 86% of the Company's revenue was generated from clients that
had contributed to its 1996 revenue.
 
     According to PMSI Scott-Levin Inc., a healthcare marketing information
company ('Scott-Levin'), United States pharmaceutical companies spent
approximately $4.5 billion on product detailing in 1996. The Company estimates
that product detailing, on average, represents approximately 60% of a
pharmaceutical company's total promotional spending. Product detailing involves
a face-to-face meeting between a sales representative and a targeted prescriber,
usually a physician identified because of his or her specialty or prescribing
patterns. Detailing generally occurs in physician offices and hospitals,
although conventions and trade association meetings may also provide an
appropriate forum. The sales representative is required to possess a high level
of product knowledge, as well as other technical and therapeutic expertise.
Product detailing involves a technical review of the product's legally
authorized indications and usage, role in disease treatment, mechanism of
action, side effects, dosing, drug interactions, cost and availability (i.e.,
the 'details').
 
     The CSO industry provides outsourced physician detailing programs to
pharmaceutical, medical device and diagnostic companies. CSOs have evolved from
providing detailing support for OTC products into a full-service industry
handling some of the leading prescription pharmaceutical compounds. Since the
early 1990s, the United States pharmaceutical industry has increasingly used
CSOs to provide the detailing service required to introduce new products,
reintroduce older products, supplement existing sales efforts, raise promotional
barriers to entry for competitors and demonstrate the incremental sales impact
of detailing a particular product. While there is little available data
regarding the CSO industry, the Company believes that there are approximately
eight CSOs currently operating in the United States. The Company also believes
that 17 of the 50 largest pharmaceutical 
 
                                       3

<Page
companies in the United States, measured by healthcare revenue, currently use
CSOs. Finally, the Company estimates that revenues for the CSO industry in the
United States increased from approximately $80 million in 1995 to $185 million
in 1996 and $325 million in 1997.
 
     The Company is engaged by its clients to design and implement product
detailing programs for both prescription and OTC pharmaceutical products. Such
programs typically include three phases: design, execution and assessment. In
the program design phase, the Company works with the client to understand needs,
define objectives, select targets and determine appropriate staffing. Program
execution involves recruiting, hiring, training and managing a sales force,
which performs detail calls promoting the particular client's pharmaceutical
products. Assessment, the last phase of the program, involves measurement of
sales force performance and program success relative to the goals and objectives
outlined in the program design phase.
 
     The Company believes that because of the benefits of outsourcing,
pharmaceutical companies have made a strategic decision to continue to outsource
a significant portion of their sales and marketing activities. The Company
believes that the trend toward the increased use of CSOs by pharmaceutical
companies will continue due to the following industry dynamics: (i)
pharmaceutical companies will continue to expand their product portfolios and,
as a result, will need to add sales force capacity, (ii) pharmaceutical
companies will continue to face margin pressures and will seek to maintain
flexibility by converting fixed costs to variable costs, and (iii) the
availability of qualified CSOs will provide an incentive to pharmaceutical
companies to continue to outsource this function.
 
     The Company believes that it is well positioned to benefit from these
growth opportunities. Through its 10 years of providing service to the United
States pharmaceutical industry, the Company has demonstrated that it is a
high-quality, results-oriented provider of detailing services. In addition, the
Company maintains a highly qualified sales force as a result of a rigorous
recruiting process and training programs that are comparable to those of the
pharmaceutical companies. The Company believes that one of its biggest
competitive advantages is its ability to provide customized solutions to its
clients. Finally, as one of the largest CSOs, the Company has achieved the size
and demonstrated the ability to perform large detailing programs and execute
multiple programs simultaneously.
 
     In order to leverage its competitive advantages, PDI's growth strategy
emphasizes: (i) enhancing its leadership position in the growing CSO market by
maintaining its historic focus on high-quality contract sales services and by
continuing to build and invest in the Company's core competencies and
operations; (ii) expanding both its relationship with existing clients and its
selling efforts to capture new clients; (iii) offering additional promotional,
marketing and educational services and further developing its existing detailing
services; (iv) entering new geographic markets; and (v) investigating and
pursuing appropriate acquisitions of detailing or detailing-related companies.
 
     The Company was incorporated under the laws of the state of Delaware on
February 10, 1998. The Company's predecessor was incorporated under the laws of
New Jersey on March 10, 1988. The Company's principal executive offices are
located at 599 MacArthur Boulevard, Mahwah, New Jersey 07430 and its telephone
number is (201) 818-8450.
 
                                  THE OFFERING
 
<TABLE>
<S>                                                                   <C>
Common Stock to be Offered..........................................  ____________Shares
Common Stock to be Outstanding after the Offering...................  ____________Shares (1)
Use of Proceeds.....................................................  Working capital for business
                                                                      expansion purposes, investment
                                                                      in infrastructure and other
                                                                      general corporate purposes,
                                                                      including potential
                                                                      acquisitions. See 'Use of
                                                                      Proceeds.'
Proposed Nasdaq National Market Symbol..............................  PDII
</TABLE>
 
- ------------------
(1) Excludes (i) ___________ shares of Common Stock issuable upon the exercise
    of stock options outstanding on December 31, 1997, at a weighted average
    exercise price of $___________ per share and (ii) ___________ additional
    shares of Common Stock reserved for future grants under the Company's 1998
    Stock Option Plan. See 'Management -- 1998 Stock Option Plan.'
 
                                       4

<PAGE>
                               SUMMARY FINANCIAL DATA
 
STATEMENT OF OPERATIONS DATA:
 
<TABLE>
<CAPTION>
                                                                          YEAR ENDED DECEMBER 31,
                                                           -----------------------------------------------------
                                                            1993       1994       1995        1996        1997
                                                           ------     ------     -------     -------     -------
                                                           (IN THOUSANDS, EXCEPT PER SHARE AND STATISTICAL DATA)
 
<S>                                                        <C>        <C>        <C>         <C>         <C>
Revenue................................................    $8,226     $8,250     $18,398     $33,015     $54,542
Program expenses.......................................     4,886      5,339      15,427      26,886      43,057
                                                           ------     ------     -------     -------     -------
Gross profit...........................................     3,340      2,911       2,971       6,129      11,485
Compensation expense...................................     1,945      1,673       2,124       3,191       5,121(1)
Bonus to majority shareholder(2).......................       440        200         425       1,500       2,243
Stock grant expense(3).................................        --         --          --          --       4,470
Other general, selling and administrative expenses.....       844        826       1,159       1,650       2,755
                                                           ------     ------     -------     -------     -------
Total general, selling and administrative expenses.....     3,229      2,699       3,708       6,341      14,589
                                                           ------     ------     -------     -------     -------
Operating income (loss)................................       111        212        (737)       (212)     (3,104)
Other income, net......................................        17         16          70          98         155
                                                           ------     ------     -------     -------     -------
Income (loss) before provision for taxes...............       128        228        (667)       (114)     (2,949)
Pro forma provision for (benefit from) income
  taxes(4).............................................        51         91        (121)         --          --
                                                           ------     ------     -------     -------     -------
Pro forma net income (loss)(4).........................    $   77     $  137     $  (546)    $  (114)    $(2,949)
                                                           ------     ------     -------     -------     -------
                                                           ------     ------     -------     -------     -------
Pro forma net income (loss) per share(4)...............                                                  $
                                                                                                         -------
                                                                                                         -------
Pro forma weighted average number of shares
  outstanding..........................................
                                                                                                         -------
                                                                                                         -------
 
OTHER FINANCIAL DATA:
 
Adjusted operating income (loss)(5)....................    $  551     $  412     $  (312)    $ 1,288     $ 3,609
Adjusted net income (loss)(4)(5).......................       341        257        (145)        832       2,258
 
OTHER OPERATING DATA:
 
Number of detail programs..............................         8          9          10          13          15
Number of clients......................................         6          7           7           8          12
Average size of detail program.........................    $1,028     $  917     $ 1,840     $ 2,540     $ 3,636
Number of sales representatives at end of period:
  Full-time............................................        --         --          --          29         633
  Part-time............................................       107        107         393         709         362
                                                           ------     ------     -------     -------     -------
  Total................................................       107        107         393         738         995
                                                           ------     ------     -------     -------     -------
                                                           ------     ------     -------     -------     -------
</TABLE>
 
                                                 See footnotes on following page
 
                                       5

<PAGE>
 
<TABLE>
<CAPTION>
BALANCE SHEET DATA:
                                                                                         AS OF DECEMBER 31, 1997
                                                                                        --------------------------
                                                                                                      PRO FORMA
                                                                                        ACTUAL      AS ADJUSTED(6)
                                                                                        -------     --------------
                                                                                             (IN THOUSANDS)
 
<S>                                                                                     <C>         <C>
Cash and cash equivalents...........................................................    $ 5,760        $
Working capital.....................................................................        129
Total assets........................................................................     13,691
Total long-term debt................................................................         --
Shareholders' equity (deficit)......................................................        676
</TABLE>
 
- ------------------
 
(1) Includes bonus compensation of $237,000 paid to Charles T. Saldarini, the
    Company's President, Chief Executive Officer and a minority shareholder. It
    is expected that, in addition to his base salary, Mr. Saldarini may receive
    cash bonuses in future periods as determined by the Compensation Committee.
    See 'Management -- Executive Compensation.'
 
(2) The Company has been treated as an S Corporation under subchapter S of the
    Internal Revenue Code of 1986, as amended (the 'Code') since January 1, 1991
    and under the corresponding provisions of the tax laws of the State of New
    Jersey since January 1, 1994. Historically, as an S Corporation, the Company
    made annual bonus payments to its majority shareholder based on the
    Company's estimated profitability and working capital requirements. With the
    exception of the distribution to be declared immediatley prior to the
    Offering, the Company does not expect to pay such bonuses in future periods.
    See 'Dividend Policy.'
 
(3) On January 1, 1997, the Company issued shares of its Common Stock to Charles
    T. Saldarini, its current President and Chief Executive Officer. As a
    result, prior to the Offering, Mr. Saldarini owns 15.0% of the Common Stock
    outstanding. For financial accounting purposes, a non-recurring, non-cash
    compensation expense was charged in the first quarter of 1997. See
    'Principal Shareholders,' 'Management,' 'Certain Transactions' and note 12
    to the Company's Financial Statements.
 
(4) As an S Corporation, the Company has not been subject to Federal or New
    Jersey corporate income taxes, other than a New Jersey state corporate
    income tax of approximately 2%. Rather, the income of the Company has been
    taxed at the shareholder level. Upon consummation of this Offering, the
    Company will no longer be treated as an S Corporation, and, accordingly,
    will be subject to Federal and state corporate income taxes. Pro forma
    provision for income taxes, net income, net income per share and adjusted
    net income for all periods presented reflect a provision for income taxes as
    if the Company had been taxed as a C Corporation for all periods.
 
(5) Adjusted to eliminate bonus to majority shareholder and stock grant expense.
    This presentation illustrates the Company's results of operations on an
    adjusted basis to reflect that the Company does not intend to pay bonuses to
    its majority shareholder or incur stock grant expense in future periods.
    These presentations should not be construed as an alternative to operating
    income or net income/(loss) (as determined in accordance with generally
    accepted accounting principles) as presented herein.
 
(6) Adjusted to reflect the receipt of the estimated net proceeds of this
    Offering and the pro forma effect of the estimated final distribution to the
    Company's existing shareholders immediately prior to this Offering of
    approximately $_____ million reflecting shareholders' equity as of the date
    of such distribution. See 'Dividend Policy,' 'S Corporation Termination' and
    'Management's Discussion and Analysis of Financial Condition and Results of
    Operations.'
 
                                       6

<PAGE>
                                  RISK FACTORS
 
     An investment in the shares of Common Stock offered hereby involves a high
degree of risk. Prospective investors should consider carefully the following
risk factors, in addition to the other information contained in this Prospectus,
in evaluating an investment in the shares of Common Stock offered hereby.
 
DEPENDENCE ON OUTSOURCING BY PHARMACEUTICAL COMPANIES
 
     The Company's revenue is highly dependent on sales and marketing
expenditures by pharmaceutical companies for the sale and distribution of
pharmaceutical products. The Company has benefited to date from the growing
trend of pharmaceutical companies to outsource sales and marketing programs to
CSOs. There can be no assurance that this trend in outsourcing will continue as
pharmaceutical companies may elect to perform such services internally. In
particular, the trend in the pharmaceutical industry toward consolidation, by
merger or otherwise, may result in a reduction in the use of CSOs. A significant
change in the direction of the outsourcing trend generally, or a trend in the
pharmaceutical industry not to use, or to reduce the use of, outsourced
marketing services, such as those provided by the Company, would have a material
adverse effect on the Company. See 'Business -- The CSO Industry.'
 
CUSTOMER CONCENTRATION
 
     The Company's revenue and profitability are highly dependent on its
relationships with several large pharmaceutical companies. In 1995, the
Company's four largest clients accounted for approximately 42%, 17%, 15% and
10%, respectively, or 84%, of its revenue. In 1996, the Company's four largest
clients accounted for approximately 30%, 21%, 17% and 16%, respectively, or 84%,
of its revenue. In 1997, the Company's four largest clients, Pfizer, Glaxo
Wellcome, Astra Merck and Novartis, accounted for approximately 25%, 22%, 19%
and 10%, respectively, or 76%, of its revenue. The Company is likely to continue
to experience a high degree of concentration of business. Such concentration may
become greater as a result of consolidation within the pharmaceutical industry.
The loss or significant reduction of business from any significant customer,
including as a result of further consolidation in the pharmaceutical industry,
could have a material adverse effect on the Company's business and results of
operations. See 'Business -- Clients and Contracts.'
 
DEPENDENCE ON THE PHARMACEUTICAL INDUSTRY
 
     Substantially all of the Company's revenue to date has been generated from
providing product detailing services to pharmaceutical companies. The Company
could be materially and adversely affected by unfavorable developments in the
pharmaceutical industry generally or any reduction in expenditures for, or
future outsourcing of, promotional, marketing and sales activities by
pharmaceutical companies or a shift in marketing focus away from detailing.
Promotional, marketing and sales expenditures by pharmaceutical companies have
in the past been, and could in the future be, negatively impacted by, among
other things, governmental reform or private market initiatives intended to
reduce the cost of pharmaceutical products or by governmental, medical
association or pharmaceutical industry initiatives designed to regulate the
manner in which pharmaceutical companies promote their products. See
'Business -- The CSO Industry.'
 
LACK OF PROFITABILITY
 
     For the years ended 1995, 1996 and 1997, the Company had net losses of
$667,000, $114,000 and $2,949,000, respectively. At December 31, 1997, the
Company had negative retained earnings of $3,416,000. While the Company's net
losses in 1995 and 1996 were primarily due to expenses incurred in connection
with the expansion of the Company's business and bonus payments to its majority
shareholder and the Company's negative retained earnings and net loss for 1997
were due to a non-cash, non-recurring compensation expense relating to stock
granted to the Company's President and Chief Executive Officer, Charles T.
Saldarini, in the first quarter of 1997, the Company must nonetheless continue
to replace and/or expand existing programs and obtain new clients in order to
achieve sustained profitability. There can be no assurance that the Company will
be able to continue to generate increased revenue or achieve profitable
operations. See 'Management's Discussion and Analysis of Financial Condition and
Results of Operations.'
 
RISKS ASSOCIATED WITH THE NATURE OF CONTRACTS
 
     The Company's contracts are generally for terms of six months to one year
and are subject to renewal upon expiration. In addition, a single contract may
account for a significant portion of the Company's total revenue. The Company's
contracts may be terminated by the client at any time for any reason. Also,
contracts typically contain significant penalties if the Company fails to meet
state performance benchmarks. While the cancellation
 
                                       7

<PAGE>
of certain of the Company's contracts by a client without cause may result in
the imposition of penalties on such client, such penalties may not act as an
adequate deterrent to the termination of such contracts. In addition, there can
be no assurance that such penalties will offset the lost revenue or the costs
incurred by the Company as a result of any such termination. Furthermore, all of
the Company's sales representatives are employees rather than independent
contractors. Accordingly, upon the termination of a particular contract, unless
the Company can immediately transfer the sales force to a new program, it either
must continue to compensate those employees, without realizing any related
revenue, or terminate their employment. If the Company terminates their
employment, it may incur significant expenses relating to such termination,
including the cost of recruiting and hiring replacement sales personnel.
Finally, substantially all of the Company's contracts are 'fixed fee'
arrangements. Accordingly, if the Company underestimates the costs associated
with the services to be provided pursuant to a particular contract, or if there
are unanticipated increases in the Company's operating or administrative
expenses, the overall profitability of the Company and the margins on a
particular contract may be adversely affected. The failure to obtain new
contracts to replace expiring contracts, the cancellation or delay of an
existing contract, the failure to satisfy the minimum performance standards set
forth in a contract, the inability of the Company to transfer a sales force to a
new program upon the termination of program, or the underestimation of costs
associated with a particular contract could have a material adverse effect on
the Company's business and results of operations. See 'Business -- Clients and
Contracts.'
 
VARIABILITY OF QUARTERLY OPERATING RESULTS
 
     The Company's results of operations have been subject to quarterly
fluctuations. In the future, quarterly operating results may fluctuate as a
result of a number of factors, including the commencement, delay, cancellation
or completion of programs; the mix of services provided; the timing of start-up
expenses for new services; the accuracy of estimates of resources required for
ongoing programs; the timing and integration of acquisitions; changes in
regulations related to pharmaceutical companies; and general economic
conditions. The Company believes that quarterly comparisons of its financial
results are not necessarily meaningful and should not be relied upon as an
indication of future performance. In addition, fluctuations in quarterly results
could affect the market price of the Common Stock in a manner unrelated to the
long term operating performance of the Company. See 'Management's Discussion and
Analysis of Financial Condition and Results of Operations -- Quarterly Results.'
 
MANAGEMENT OF GROWTH
 
     The Company has recently experienced rapid growth in the number of its
employees, the size of its programs and the scope of its operations. This growth
has placed and will continue to place a strain on operational, human and
financial resources. The Company's ability to manage such growth effectively
will depend upon its ability to enhance its management team and its ability to
attract and retain skilled employees. The Company's success will also depend on
the ability of its officers and key employees to continue to implement and
improve its operational, management information and financial control systems,
and to expand, train and manage its workforce. There can be no assurance that
the Company will be able to manage its growth effectively. Failure to manage
growth effectively could have a material adverse effect on the Company's
business and results of operations. See 'Management's Discussion and Analysis of
Financial Condition and Results of Operations' and 'Business.'
 
POSSIBLE HEALTHCARE REFORM; IMPACT OF MANAGED HEALTHCARE PROGRAMS
 
     Healthcare reform measures have been considered by Congress and other
Federal and state bodies during recent years. The intent of the proposals
generally has been to reduce healthcare costs and the growth of total healthcare
expenditures and expand healthcare coverage for the uninsured. Although
comprehensive healthcare reform has been considered, only limited proposals have
been enacted. Comprehensive healthcare reform may be considered again and
efforts to enact reform bills are likely to continue. Implementation of
government healthcare reform may adversely affect promotional and marketing
expenditures by pharmaceutical companies, which could decrease the business
opportunities available to the Company. The Company is unable to predict the
likelihood of such legislation or similar legislation being enacted into law or
the effects that any such legislation would have on its business, results of
operations and financial condition.
 
     The primary trend in the United States healthcare industry is toward cost
containment. In recent years, managed care providers have been able to exercise
greater influence through managed treatment and hospitalization patterns, a
shift from reimbursement on a cost basis to per capita limits for patient
treatment and
 
                                       8

<PAGE>
the use of formularies (lists of preapproved products that a physician may
prescribe). The increasing use of managed care, centralized purchasing
decisions, consolidations among and integration of healthcare providers are
continuing to affect purchasing and usage patterns in the healthcare system.
Decisions regarding the use of pharmaceutical products are increasingly being
consolidated into group purchasing organizations, regional integrated delivery
systems and similar organizations and are becoming more economically focused,
with decision makers taking into account the cost of the product and whether a
product reduces the cost of treatment. There can be no assurance the Company
will not be adversely affected by cost containment measures. Government or
private initiatives to further contain pharmaceutical pricing could have a
material adverse effect on the pharmaceutical industry, and thus on the Company.
See 'Business -- The CSO Industry.'
 
GOVERNMENT REGULATION
 
     The healthcare industry is subject to extensive regulation. Various laws,
regulations and guidelines promulgated by government, industry and professional
bodies affect, among other matters, the provision, licensing, labeling,
marketing, promotion, sale and distribution of healthcare services and products,
including pharmaceutical products. In addition, the Company is subject to the
rules and regulations promulgated by the Equal Employment Opportunity Commission
and similar state entities, which govern its recruiting and hiring practices and
its relationship with its employees. It is possible that additional laws,
regulations and guidelines or changes in current laws, regulations or guidelines
may be adopted in the future. The failure of the Company or its clients to
comply with such laws, regulations and guidelines, or any change in applicable
laws, regulations and guidelines could, among other things, limit or prohibit
certain business activities of the Company or its clients, subject the Company
or its clients to adverse publicity, increase the cost of regulatory compliance
or subject the Company or its clients to monetary fines or other penalties. Such
actions could have a material adverse effect on the Company's business, results
of operations, and financial condition. See 'Business -- Government and Industry
Regulation.'
 
FRAUD AND ABUSE LAWS
 
     The healthcare industry is subject to various Federal and state laws
pertaining to healthcare fraud and abuse including prohibitions on the payment
or acceptance of kickbacks or other remuneration in return for the purchase or
lease of products which are paid for by Medicare or Medicaid. Sanctions for
violating these laws include criminal penalties and civil sanctions, including
fines and penalties, and possible exclusion from Medicare, Medicaid and other
Federal healthcare programs. Although the Company believes its business
arrangements are outside the scope of such Federal and state fraud and abuse
laws, there can be no assurance that the Company's practices will not be
challenged under these laws in the future or that such a challenge would not
have a material adverse effect on the Company's business, financial condition
and results of operations. See 'Business -- Government Regulation.'
 
ABILITY TO ATTRACT AND RETAIN EXPERIENCED SALES REPRESENTATIVES
 
     The success and growth of the Company's business depends upon its ability
to attract and retain qualified and experienced sales representatives. There is
intense competition for experienced pharmaceutical sales representatives and
there can be no assurance the Company will be able to continue to attract and
retain such qualified personnel. The Company's inability to attract and retain
qualified sales representatives would have a material adverse effect on the
Company's business and results of operations. See 'Business -- Program
Description.'
 
COMPETITION; INDUSTRY CONSOLIDATION
 
     The Company primarily competes with in-house sales and marketing
departments of pharmaceutical companies, other CSOs and other third party
providers to the pharmaceutical industry, many of which possess substantially
greater capital, personnel and other resources than the Company. In addition to
the in-house sales forces of pharmaceutical companies, the Company's current
major competitors include CSOs such as Innovex Limited, a subsidiary of
Quintiles Transnational Corp., and the various sales and marketing affiliates of
Snyder Communications, Inc. As a result of competitive pressures, various sales
and marketing organizations providing services to the pharmaceutical industry
are consolidating and are becoming targets of global organizations. This trend
is likely to produce increased competition among CSOs for both clients and
acquisition candidates and increased competitive pressures on smaller providers.
If the trend in the pharmaceutical industry towards consolidation continues,
pharmaceutical companies may have excess in-house sales force capacity and may,
as a result, reduce or eliminate their use of CSOs. There are relatively few
barriers to entry into the CSO industry and
 
                                       9

<PAGE>
there can be no assurance that, as the CSO industry continues to evolve,
additional competitors with greater resources than the Company will not enter
the industry or that the Company's customers will not choose to conduct more of
their sales services internally, with other CSOs or with organizations that can
provide a broader range of sales and marketing services. Although the Company
intends to monitor industry trends and respond accordingly, there can be no
assurance that the Company will be able to anticipate and successfully respond
to such trends. Increased competition may lead to price and other forms of
competition that may have a material adverse effect on the Company's business
and results of operations. See 'Business -- Competition.'
 
POTENTIAL LIABILITY
 
     The Company is engaged in the business of detailing pharmaceutical
products. Such activities could expose the Company to risk of liability for
personal injury or death to persons using such products, although the Company
does not commercially market or sell the products to end-users. While the
Company has not been subject to any claims or incurred any liabilities due to
such claims, there can be no assurance that substantial claims or liabilities
will not arise in the future. The Company seeks to reduce its potential
liability through measures such as contractual indemnification provisions with
clients (the scope of which may vary from client to client, and the performances
of which are not secured) and reliance on insurance maintained by clients. The
Company, however, could also be held liable for errors and omissions of its
employees in connection with the services it performs that are outside the scope
of any indemnity. The Company could be materially and adversely affected if it
were required to pay damages or incur defense costs in connection with a claim
that is outside the scope of the indemnification agreements; if the indemnity,
although applicable, is not performed in accordance with its terms; or if the
Company's liability exceeds the amount of applicable insurance or indemnity. The
Company currently does not carry product liability insurance and is not insured
against the errors and omissions of its employees. See 'Business--Liability and
Insurance.'
 
POTENTIAL EMPLOYEE CLAIMS
 
      The success of the Company's business is dependent on its ability to field
a high-quality sales force relatively quickly. As part of its recruiting and
hiring process, the Company conducts a thorough screening process, drug testing
and rigorous interviews. In addition, the Company must continually evaluate its
personnel and, when necessary, terminate some of its employees with or without
cause. Accordingly, the Company is subject to lawsuits relating to wrongful
termination, discrimination and harassment. The Company maintains employment
practice liability insurance, which insures it against claims made by its
employees with respect to matters relating to their employment. There can be no
assurance, however, that the Company will continue to maintain such policy or
that the scope or limits of such policy will cover asserted claims. The Company
could be materially and adversely affected if it were required to pay damages or
incur defense costs in connection with a claim by an employee that is outside
the scope of coverage of such policy. See 'Business -- Liability and Insurance.'
 
DEPENDENCE ON KEY PERSONNEL
 
     The Company depends on a number of key executives, including Charles T.
Saldarini, its President and Chief Executive Officer, and Steven K. Budd, its
Chief Operating Officer. The loss of the services of any of the Company's key
executives could have a material adverse effect on the Company's business,
financial condition and results of operations. The Company does not maintain
'key man' life insurance policies on any of its executives although it intends
to obtain a $5 million policy on the life of Charles T. Saldarini. There can be
no assurance that the Company will be able to obtain such insurance on terms
acceptable to the Company, if at all. See 'Management.'
 
CONTROL BY EXISTING SHAREHOLDER
 
     Following completion of this Offering, assuming the Underwriters'
over-allotment option is not exercised, John P. Dugan, Chairman of the Board of
Directors of the Company, will beneficially own approximately ___% (or ___% if
the over-allotment option is exercised in full) of the Company's outstanding
Common Stock (excluding shares issuable upon the exercise of options). As a
result, Mr. Dugan will have the ability to determine the election of all of the
Company's directors, and to determine the outcome of most corporate actions
requiring shareholder approval, including the merger of the Company with or into
another company, the sale of all or substantially all of the Company's assets
and amendments to the Company's Certificate of Incorporation (the 'Certificate
of Incorporation'). In addition, Mr. Dugan will have the power to delay, defer
or prevent a change in control of the Company. See 'Principal Shareholders.'
 
                                       10

<PAGE>
ACQUISITION RISKS
 
     As part of its business strategy, the Company will evaluate new acquisition
opportunities. Acquisitions involve numerous risks, including difficulties in
the assimilation of the operations and products or services of the acquired
companies, the expenses incurred in connection with the acquisition and
subsequent assimilation of operations and products or services, the diversion of
management's attention from other business concerns and the potential loss of
key employees of the acquired company. Acquisitions of companies outside the
United States also may involve the additional risks of assimilating differences
in international business practices and overcoming language differences as well
as the risks inherent in conducting international business, including exposure
to currency fluctuations, difficulties in complying with a variety of foreign
laws, unexpected changes in regulatory requirements, difficulties in staffing
and managing foreign operations and potentially adverse tax consequences. There
can be no assurance that the Company will successfully identify, complete or
integrate any future acquisitions, or that acquisitions, if completed, will
contribute favorably to the Company's operations and future financial condition.
The Company may also face increased competition for acquisition opportunities,
which may inhibit the Company's ability to consummate suitable acquisitions on
terms favorable to the Company. See 'Use of Proceeds' and 'Business -- Growth
Strategy.'
 
UNSPECIFIED USE OF PROCEEDS
 
     None of the net proceeds that the Company will receive from this Offering
have been designated for any specific purpose. As a consequence, the Company's
management will have broad discretion with respect to the use of such proceeds.
The principal purposes of the Offering are to obtain additional working capital
for business expansion purposes, investment in infrastructure, to facilitate the
Company's access to public equity markets and to enhance the Company's ability
to use its Common Stock as consideration for possible acquisitions and as a
means of attracting and retaining key employees. Net proceeds from this Offering
will also be available for general corporate purposes, including replenishment
of working capital used to make the final distribution to the Company's existing
shareholders. A portion of the net proceeds may also be used to acquire or
invest in complementary businesses, products or services; however, there are no
commitments or agreements with respect to any such transaction at the present
time. See 'Use of Proceeds,' 'Dividend Policy' and 'S Corporation Termination.'
 
NO PRIOR TRADING MARKET; POTENTIAL VOLATILITY OF STOCK PRICE
 
     Prior to the Offering, there has been no public market for the Common
Stock, and there can be no assurance that an active trading market for the
Common Stock will develop or, if one does develop, that it will be maintained.
The initial public offering price, which will be established by negotiations
between the Company and representatives of the Underwriters, may not be
indicative of prices that will prevail in the trading market for the Common
Stock. The market price of the Common Stock could be subject to wide
fluctuations in response to variations in operating results from quarter to
quarter, changes in earnings estimates by analysts, market conditions in the
industry and general economic conditions. Furthermore, the stock market has
experienced significant price and volume fluctuations unrelated to the operating
performance of particular companies. These market fluctuations may have an
adverse effect on the market price of the Common Stock. See 'Underwriters.'
 
SHARES ELIGIBLE FOR FUTURE SALE
 
     Sales of substantial amounts of the Common Stock of the Company in the
public market, or the prospect of such sales, could have a material adverse
effect on the market price of the Common Stock. Immediately following the
Offering, the Company will have outstanding _______ shares of Common Stock
(excluding ______ shares reserved for issuance upon the exercise of outstanding
stock options). The _______ shares of Common Stock offered hereby (________ if
the Underwriters' over-allotment option is exercised in full) will be eligible
for public sale without restriction under the Securities Act of 1933, as amended
(the 'Securities Act') by persons other than 'affiliates' (as that term is
defined in Rule 144 under the Securities Act) of the Company. All of the
remaining ________ shares of Common Stock outstanding will be 'restricted
securities' within the meaning of Rule 144 and may not be resold in the absence
of registration under the Securities Act or pursuant to exemptions from such
registration including, among others, the exemption provided by Rule 144 under
the Securities Act. Taking into consideration the effect of the 180-day
'lock-up' agreements covering all of the restricted shares and options to
purchase an additional _______shares held by executive officers, such restricted
shares will be eligible for sale upon the expiration of the lock-up agreements,
subject to the provisions of Rule 144 or Rule 701 under the Securities Act.
 
                                       11

<PAGE>
     The Company intends to register on Form S-8 under the Securities Act as
soon as practicable after the effective date of the Offering, ______ shares of
Common Stock issued or reserved for issuance under the Company's 1998 Stock
Option Plan. This registration will be effective upon filing. As of December 31,
1997, there were outstanding options for the purchase of ______ shares of Common
Stock. Shares registered and issued pursuant to such registration statement will
be freely tradable except to the extent that the holders thereof are deemed to
be 'affiliates' of the Company, in which case the transferability of such shares
will be subject to the volume limitations set forth in Rule 144 under the
Securities Act. See 'Management -- 1998 Stock Option Plan,' 'Description of
Capital Stock,' 'Shares Eligible for Future Sale' and 'Underwriting.'
 
IMMEDIATE AND SUBSTANTIAL DILUTION
 
     The purchasers of shares of Common Stock pursuant to the Offering will
experience immediate and substantial dilution of the net tangible book value per
share of Common Stock from the initial public offering price. At the initial
public offering price of $____ per share, purchasers in the Offering will incur
dilution of $____ per share. Additional dilution is also likely to occur upon
exercise of options granted by the Company. See 'Dilution.'
 
NO DIVIDENDS
 
     Except for a final distribution to its shareholders immediately prior to
the Offering, the Company does not expect to declare or pay any dividends in the
foreseeable future. Instead, the Company intends to retain all earnings, if any,
in order to expand its operations. The payment of dividends, if any, in the
future is within the discretion of the Company's Board of Directors and will
depend upon the Company's earnings, if any, its capital requirements and
financial condition and other relevant factors. See 'Dividend Policy' and 'S
Corporation Termination.'
 
ANTI-TAKEOVER EFFECTS OF CERTAIN CHARTER, BYLAW AND OTHER PROVISIONS
 
     The Company's Board of Directors is authorized to issue up to 5,000,000
shares of Preferred Stock and to determine the price, rights, preferences and
privileges of those shares without any further vote or action by the Company's
shareholders. The rights of the holders of Common Stock will be subject to, and
may be adversely affected by, the rights of the holders of any shares of
Preferred Stock that may be issued in the future. While the Company has no
present intention to issue shares of Preferred Stock, such issuance, while
providing desirable flexibility in connection with possible acquisitions and
other corporate purposes, could have the effect of making it more difficult for
a third party to acquire a majority of the outstanding voting stock of the
Company. In addition, such Preferred Stock may have other rights, including
economic rights senior to the Common Stock, and, as a result, the issuance
thereof could have a material adverse effect on the market value of the Common
Stock. The Certificate of Incorporation provides for a classified Board of
Directors and members of the Board of Directors may be removed only for cause
upon the affirmative vote of holders of at least a majority of the shares of
capital stock of the Company entitled to vote. Furthermore, the Company is
subject to the anti-takeover provisions of Section 203 of the Delaware General
Corporation Law (the 'DGCL'), which prohibits the Company from engaging in a
'business combination' with an 'interested stockholder' for a period of three
years after the date of the transaction in which such person first becomes an
'interested stockholder,' unless the business combination is approved in a
prescribed manner. The application of these provisions could have the effect of
delaying or preventing a change of control of the Company. Certain other
provisions of the Certificate of Incorporation could also have the effect of
delaying or preventing changes of control or management of the Company, which
could adversely affect the market price of the Company's Common Stock. See
'Description of Capital Stock. '
 
                                       12

<PAGE>
                                USE OF PROCEEDS
 
     The net proceeds to the Company from the sale of the ______ shares of
Common Stock being offered by the Company hereby are estimated to be $___
million ($____ million if the Underwriters' over-allotment option is exercised
in full), after deducting the underwriting discount and commissions and
estimated offering expenses payable by the Company. The principal purposes of
the offering of shares by the Company are to obtain additional working capital
for business expansion purposes investment in infrastructure, to facilitate the
Company's access to the public equity markets and to enhance the Company's
ability to use its Common Stock as consideration for possible acquisitions and
as a means of attracting and retaining key employees. Net proceeds from this
Offering will also be available for general corporate purposes, including
replenishment of working capital used to make the final distribution to the
Company's existing shareholders immediately prior to this Offering. A portion of
the net proceeds may also be used to acquire or invest in complementary
businesses, products or services; however, there are no commitments or
agreements with respect to any such transaction at the present time. Pending use
of the net proceeds for the above purposes, the Company intends to invest such
funds in short-term, interest-bearing, investment-grade obligations. See
'Dividend Policy.'
 
                                DIVIDEND POLICY
 
     The Company does not expect to declare or pay any cash or stock dividends
on its Common Stock in the foreseeable future and intends to retain future
earnings for the expansion of its business. Any future determination to pay cash
dividends will be at the discretion of the Company's Board of Directors and will
depend upon, among other things, the Company's results of operations, financial
condition, contractual restrictions and such other factors deemed relevant by
the Board.
 
     Historically, as an S Corporation, the Company has made special bonus
compensation payments to its shareholders based on its estimated profitability
and working capital requirements. Immediately prior to this Offering, the
Company will declare a final distribution estimated to be $___________ million
to its existing shareholders reflecting the aggregate shareholders' equity as of
the date of such distribution. Investors purchasing Common Stock in this
Offering will not receive any portion of such distribution and the Company will
not make any additional distributions of this kind in the future. See 'Use of
Proceeds' and 'S Corporation Termination.'
 
                           S CORPORATION TERMINATION
 
     The Company has been treated as an S Corporation for Federal income tax
purposes since January 1, 1991 and for purposes of the tax laws of the State of
New Jersey since January 1, 1994. As a result, the income of the Company has
been taxed at the shareholder level. Concurrent with the completion of this
Offering, the Company's S Corporation election will be terminated and the
Company will be subject to Federal and state corporate income taxation as a C
Corporation.
 
                                       13

<PAGE>
                                 CAPITALIZATION
 
     The following table sets forth the capitalization of the Company at
December 31, 1997 and as adjusted to reflect (i) the sale by the Company of
_______ shares of Common Stock in the Offering at the initial public offering
price of $__________ per share, after deducting underwriting discounts and
commissions and estimated expenses, and application of the estimated net
proceeds thereof and (ii) the final distribution to the Company's shareholders
immediately prior to the Offering. This table should be read in conjunction with
the Company's audited Financial Statements, including the notes thereto, which
appear elsewhere in this Prospectus.
 
<TABLE>
<CAPTION>
                                                                                                  AS OF
                                                                                            DECEMBER 31, 1997
                                                                                         ------------------------
                                                                                          ACTUAL      AS ADJUSTED
                                                                                         --------     -----------
                                                                                              (IN THOUSANDS)
<S>                                                                                      <C>          <C>
Long-term obligations, less current portion..........................................    $     --      $      --
Shareholders' equity.................................................................
  Preferred shares, $.01 par value, 5,000,000 shares authorized;
     no shares issued and outstanding................................................          --             --
  Common shares, $.01 par value, 30,000,000 shares authorized;
     _________ issued and outstanding actual; ________ issued and
     outstanding, as adjusted(1).....................................................
  Additional paid-in capital.........................................................       4,194
  Retained earnings..................................................................      (3,416)
  Deferred Compensation..............................................................        (102)
                                                                                         --------     -----------
  Total shareholders' equity.........................................................
Total capitalization.................................................................    $             $
                                                                                         --------     -----------
                                                                                         --------     -----------
</TABLE>
 
- ------------------
 
(1) Excludes (i) _____ shares of Common Stock issuable upon exercise of stock
    options outstanding on December 31, 1997 at a weighted average exercise
    price of $_______ per share and (ii) ______ additional shares of Common
    Stock reserved for future grants under the Company's 1998 Stock Option Plan.
    See 'Management -- 1998 Stock Option Plan.'
 
                                       14

<PAGE>
                                    DILUTION
 
     At December 31, 1997, the net tangible book value of the Company was $__
million, and the pro forma net tangible book value per share of Common Stock was
$________ (after giving effect to the final distribution estimated to be $______
million and the estimated $______ of deferred income tax benefits arising upon
termination of the Company's S Corporation status). See 'Dividend Policy' and 'S
Corporation Termination' and note 14 to the Company's Financial Statements.
After giving effect to the sale by the Company of _______ shares of Common Stock
in the Offering at the initial public offering price of $_______ per share and
after deducting underwriting discounts and commissions and estimated offering
expenses payable by the Company, the pro forma net tangible book value of the
Company at December 31, 1997 would have been $___ million or $____ per share.
This represents an immediate increase in net tangible book value of $____ per
share to existing shareholders of the Company and an immediate dilution of
$______ per share to new investors purchasing shares in this Offering.
 
     The following table illustrates such per share dilution:
 
<TABLE>
<S>                                                                              <C>         <C>
The initial public offering price per share..............................................     $
Pro forma net tangible book value per share before the Offering (1)...........   $
Increase per share attributable to new investors..............................   $
Pro forma net tangible book value per share after the Offering...........................     $
Dilution per share to new investors (2)..................................................     $
</TABLE>
 
- ------------------
 
(1) Pro forma net tangible book value per share of Common Stock is determined by
    dividing the Company's net tangible book value at December 31, 1997 of
    $_____ million by the pro forma number of shares of Common Stock
    outstanding.
 
(2) Dilution per share to new investors is determined by subtracting pro forma
    net tangible book value per share after the Offering from the initial public
    offering price per share.
 
     The computations in the table above exclude: (i) ______ shares of Common
Stock issuable upon the exercise of stock options outstanding at December 31,
1997 at a weighted average exercise price of $________ per share and (ii) _____
additional shares of Common Stock reserved for future grants under the Company's
1998 Stock Option Plan. See 'Management -- 1998 Stock Option Plan.'
 
                                       15

<PAGE>
                            SELECTED FINANCIAL DATA
 
     The selected financial data set forth below for the five years ended
December 31, 1993, 1994, 1995, 1996 and 1997 have been derived from the
Company's Financial Statements and the notes thereto. Balance sheets at December
31, 1996 and 1997 and the statements of income, of shareholders' equity and of
cash flows for the three years ended December 31, 1995, 1996 and 1997 and notes
thereto appear elsewhere in this Prospectus and have been audited by Coopers &
Lybrand L.L.P., independent accountants. The selected financial data for the
years ended December 31, 1993 and 1994 have been derived from the Company's
unaudited Financial Statements which have been prepared by the Company in
accordance with generally accepted accounting principles and includes all
adjustments that management considers necessary for a fair presentation of the
data for such periods. The Company's unaudited Financial Statements for the
years ended December 31, 1993 and 1994 have not been included in this
Prospectus. The selected financial data set forth below should be read in
conjunction with, and are qualified by reference to 'Management's Discussion and
Analysis of Financial Condition and Results of Operations' and the Company's
audited Financial Statements and related notes appearing elsewhere in this
Prospectus.
 
STATEMENT OF OPERATIONS DATA:
 
<TABLE>
<CAPTION>
                                                                          YEAR ENDED DECEMBER 31,
                                                           -----------------------------------------------------
                                                            1993       1994       1995        1996        1997
                                                           ------     ------     -------     -------     -------
                                                           (IN THOUSANDS, EXCEPT PER SHARE AND STATISTICAL DATA)
 
<S>                                                        <C>        <C>        <C>         <C>         <C>
Revenue................................................    $8,226     $8,250     $18,398     $33,015     $54,542
Program expenses.......................................     4,886      5,339      15,427      26,886      43,057
                                                           ------     ------     -------     -------     -------
Gross profit...........................................     3,340      2,911       2,971       6,129      11,485
Compensation expense...................................     1,945      1,673       2,124       3,191       5,121(1)
Bonus to majority shareholder(2).......................       440        200         425       1,500       2,243
Stock grant expense(3).................................        --         --          --          --       4,470
Other general, selling and administrative expenses.....       844        826       1,159       1,650       2,755
                                                           ------     ------     -------     -------     -------
Total general, selling and administrative expenses.....     3,229      2,699       3,708       6,341      14,589
                                                           ------     ------     -------     -------     -------
Operating income (loss)................................       111        212        (737)       (212)     (3,104)
Other income, net......................................        17         16          70          98         155
                                                           ------     ------     -------     -------     -------
Income (loss) before provision for taxes...............       128        228        (667)       (114)     (2,949)
Pro forma provision for (benefit from) income
  taxes(4).............................................        51         91        (121)         --          --
                                                           ------     ------     -------     -------     -------
Pro forma net income (loss)(4).........................    $   77     $  137     $  (546)    $  (114)    $(2,949)
                                                           ------     ------     -------     -------     -------
                                                           ------     ------     -------     -------     -------
Pro forma net income (loss) per share(4)...............
                                                                                                         -------
                                                                                                         -------
Pro forma weighted average number of shares
  outstanding..........................................
                                                                                                         -------
                                                                                                         -------
</TABLE>
 
OTHER FINANCIAL DATA:
 
<TABLE>
<S>                                                        <C>        <C>        <C>         <C>         <C>
Adjusted operating income (loss)(5)....................    $  551     $  412     $  (312)    $ 1,288     $ 3,609
Adjusted net income (loss)(4)(5).......................       341        257        (145)        832       2,258
</TABLE>
 
OTHER OPERATING DATA:
 
<TABLE>
<S>                                                        <C>        <C>        <C>         <C>         <C>
Number of detail programs..............................         8          9          10          13          15
Number of clients......................................         6          7           7           8          12
Average size of detail program.........................    $1,028     $  917     $ 1,840     $ 2,540     $ 3,636
Number of sales representatives at end of period:
  Full-time............................................        --         --          --          29         633
  Part-time............................................       107        107         393         709         362
                                                           ------     ------     -------     -------     -------
  Total................................................       107        107         393         738         995
                                                           ------     ------     -------     -------     -------
                                                           ------     ------     -------     -------     -------
</TABLE>
 
                                                 See footnotes on following page
 
                                       16

<PAGE>
BALANCE SHEET DATA:
 
<TABLE>
<CAPTION>
                                                                                    AS OF DECEMBER 31,
                                                                      -----------------------------------------------
                                                                       1993      1994      1995      1996      1997
                                                                      ------    ------    ------    ------    -------
                                                                                      (IN THOUSANDS)
<S>                                                                   <C>       <C>       <C>       <C>       <C>
Cash and cash equivalents..........................................   $1,701    $  611    $  240    $2,403    $ 5,760
Working capital....................................................      (63)      130      (591)     (873)       129
Total assets.......................................................    2,243     6,975     5,881     8,322     13,691
Total long-term debt...............................................       --        --        --        --         --
Shareholders' equity (deficit).....................................       76       304      (363)     (478)       676
</TABLE>
 
- ------------------
 
(1) Includes bonus compensation of $237,000 paid to Charles T. Saldarini, the
    Company's President, Chief Executive Officer and a minority shareholder. It
    is expected that, in addition to his base salary, Mr. Saldarini may receive
    cash bonuses in future periods as determined by the Compensation Committee.
    See 'Management -- Executive Compensation.'
 
(2) The Company has been treated as an S Corporation under subchapter S of the
    Code since January 1, 1991 and under the corresponding provisions of the tax
    laws of the State of New Jersey since January 1, 1994. Historically, as an S
    Corporation, the Company made annual bonus payments to its majority
    shareholder based on the Company's estimated profitability and working
    capital requirements. With the exception of the distribution to be declared
    immediately prior to the Offering, the Company does not expect to pay such
    bonuses in future periods. See 'Dividend Policy.'
 
(3) On January 1, 1997, the Company issued shares of its Common Stock to Charles
    T. Saldarini, its current President and Chief Executive Officer. As a
    result, prior to the Offering, Mr. Saldarini owns 15.0% of the Common Stock
    outstanding. For financial accounting purposes, a non-recurring, non-cash
    compensation expense was charged in the first quarter of 1997. See
    'Principal Shareholders,' 'Management,' 'Certain Transactions' and note 12
    to the Company's Financial Statements.
 
(4) As an S Corporation, the Company has not been subject to Federal or New
    Jersey corporate income taxes, other than a New Jersey state corporate
    income tax of approximately 2%. Rather, the income of the Company has been
    taxed at the shareholder level. Upon consummation of this Offering, the
    Company will no longer be treated as an S Corporation, and, accordingly,
    will be subject to Federal and state corporate income taxes. Pro forma
    provision for income taxes, net income, net income per share and adjusted
    net income for all periods presented reflect a provision for income taxes as
    if the Company had been taxed as a C Corporation for all periods.
 
(5) Adjusted to eliminate bonus to majority shareholder and stock grant expense.
    This presentation illustrates the Company's results of operations on an
    adjusted basis to reflect that the Company does not intend to pay bonuses to
    its majority shareholder or incur stock grant expense in future periods.
    These presentations should not be construed as an alternative to operating
    income or net income/(loss) (as determined in accordance with generally
    accepted accounting principles) as presented herein.
 
                                       17

<PAGE>
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
     The following Management's Discussion and Analysis of Financial Condition
and Results of Operations should be read in conjunction with the Company's
Financial Statements and the notes thereto appearing elsewhere in this
Prospectus and contains trend analysis and other forward-looking statements that
involve substantial risks and uncertainties. The Company's actual results could
differ materially from those expressed or implied in the forward-looking
statements as a result of certain factors, including those set forth under 'Risk
Factors' and elsewhere in this Prospectus.
 
OVERVIEW
 
     The Company is a leading provider of comprehensive customized solutions on
an outsourced basis to the United States pharmaceutical industry. The Company
believes it has achieved this leadership position based on its 10 years of
industry experience and its relationships with many of the pharmaceutical
industry's largest companies. Since inception, the Company has designed
customized product detailing programs for approximately 25 clients, including
Pfizer, Inc., Astra Merck Inc., Glaxo Wellcome Inc. and Johnson & Johnson, Inc.
Such programs have been designed to promote more than 70 different products,
including such leading prescription medications as Prilosec(Registered),
Wellbutrin(Registered) and Cardura(Registered), as well as a number of
well-known OTC products such as Bayer(Registered) Aspirin, Pepcid AC(Registered)
and Monistat 5(Registered), to hospitals, pharmacies and physicians in
approximately 20 different specialties. The Company's primary objective is to
enhance its leadership position in the growing CSO industry and to become the
premier supplier of comprehensive sales solutions to the pharmaceutical industry
and other segments of the healthcare market.
 
     The Company has demonstrated strong internal growth generated by securing
new business from leading pharmaceutical companies and by renewing and expanding
programs with existing clients. The Company believes that it is one of the
largest CSOs operating in the United States measured both by revenue and number
of sales representatives used in programs. Revenue increased from $8.3 million
in 1994 to $54.5 million in 1997, a compounded annual growth rate of
approximately 87.7%. Gross profit increased from $2.9 million in 1994 to $11.5
million in 1997, a compounded annual growth rate of 58.0%. In addition, the
number of sales representatives (part-time and full-time) employed by the
Company has increased from approximately 100, as of December 31, 1993 to
approximately 1,000 as of December 31, 1997. Over that same period, the
Company's mix between part-time and full-time representatives shifted from 100%
part-time to 45% part-time. At December 31, 1997 the Company was in the process
of hiring in excess of 150 new sales representatives to meet its obligations
under new and existing programs.
 
     Historically, the Company has derived a significant portion of program
revenue from a limited number of major clients. In 1995, the Company's four
largest clients accounted for approximately 42%, 17%, 15% and 10%, respectively,
or a total 84%, of its revenue. In 1996, the Company's four largest clients
accounted for approximately 30%, 21%, 17% and 16%, respectively, or a total 84%,
of its revenue. In 1997, the Company's four largest clients accounted for
approximately 25%, 22%, 19% and 10%, respectively, or a total 76%, of its
revenue. Concentrations of business in the CSO industry are not uncommon and the
Company believes that pharmaceutical companies will continue to outsource larger
projects as the CSO industry grows and continues to demonstrate an ability to
successfully implement large programs. Accordingly, the Company is likely to
continue to experience significant client concentration in future periods.
 
     The Company is engaged by its clients to design and implement product
detailing programs for both prescription and OTC pharmaceutical products. Given
the customized nature of the Company's business, it utilizes a variety of
contract structures with its clients. Generally, contracts provide for a fee to
be paid based on the Company delivering a specified package of services.
Contracts typically include performance benchmarks, such as a minimum number of
sales representatives or a minimum number of calls. Under certain contracts, the
Company may be entitled to additional compensation based upon the success of the
program and/or subject to penalties for failing to meet stated performance
benchmarks. The Company typically receives a portion of its fee upon
commencement of the program to reflect the costs of implementing such program.
In addition, contracts typically provide that the Company is entitled to a fee
for each sales representative hired by the client during or at the conclusion of
a program.
 
     The Company's contracts generally are for terms of six months to one year
and are subject to renewal upon expiration. These contracts are terminable by
the client for any reason upon 30 to 90 days notice. The Company's contracts
typically provide for termination payments by the client upon a termination
without cause. While the 
 
                                       18

<PAGE>
cancellation of certain of the Company's contracts by a client without cause may
result in the imposition of penalties on such client, such penalties may not act
as an adequate deterrent to the termination of any such contracts. In addition,
there can be no assurance that such penalties will offset the lost revenue or
the costs incurred by the Company as a result of the termination of such
contracts. Despite such payments, the loss or termination of one or more
contracts could adversely affect the Company's future revenue and profitability.
Contracts may also be terminated for cause based on, among other things, the
Company's failure to meet stated performance benchmarks. In such event, the
Company may be obligated to pay penalties. To date, no programs have been
terminated for cause.
 
     Generally, the Company recognizes revenue under the percentage of
completion method pursuant to which revenue is recorded as costs are incurred.
Revenue includes estimated earned fees or profits and is calculated based on the
relationship between direct program costs actually incurred, other than initial
direct program costs (as described below), and the estimated total of such
costs. Program costs consist of costs associated with the execution of a
detailing program. There are two significant categories of program costs:
personnel costs and initial direct program costs. Personnel costs, which
consititute the largest portion of program expenses, include all labor related
costs, such as salaries, bonuses, fringe benefits and payroll taxes for the
sales representatives and managers who are directly responsible for the
rendering of services in connection with a particular program. Initial direct
program costs are those costs associated with the recruitment and training of
the sales representatives in connection with a particular program, and are
deferred and recognized over the life of such program.
 
     Estimated revenue and program costs are reviewed and revised periodically
throughout the life of each program. Any adjustment to a program's revenue
resulting from such revisions is recorded on a cumulative basis in the period in
which the revisions are made. In the period in which it is determined that a
loss will result from the performance of a program, or that the Company will
incur a penalty in connection with such program, the entire amount of the
estimated ultimate loss or penalty is charged against such program's revenue.
The Company manages program expenses by carefully establishing and monitoring
program budgets and timetables and by closely tracking staffing requirements for
programs in progress and anticipated programs. The status of each program in
progress is reviewed regularly by program managers and senior management to
ensure client satisfaction and to monitor performance relative to internal
financial and operating expectations. The number of sales representatives
assigned to a program varies according to the size, complexity, duration and
demands of the program.
 
     General, selling and administrative expense include compensation expense,
bonus to majority shareholder, stock grant expense and other general, selling
and administrative expenses. Compensation expense consists primarily of salaries
and related fringe benefits for senior management and other administrative,
marketing, finance, information technology and human resources personnel who are
not directly involved with the execution of a particular program. Bonus to
majority shareholder reflects the cash bonus paid to the Company's majority
shareholder and Chairman of the Board, John P. Dugan. With the exception of the
final distribution declared immediately prior to the Offering, it is not
expected that the Company will pay bonuses to Mr. Dugan in any future periods.
See 'Dividend Policy.' Stock grant expense reflects the non-cash, non-recurring
charges related to the grant of _____ shares of Common Stock to the Company's
President and Chief Executive Officer, Charles T. Saldarini. As a result, prior
to the Offering, Mr. Saldarini owns 15.0% of the issued and outstanding Common
Stock of the Company. Finally, other general, selling and administrative
expenses include corporate overhead such as facilities costs, depreciation and
amortization expenses and professional services fees. The Company plans to
relocate to a new leased facility by the end of the second quarter of 1998 to
accommodate its growth. The Company anticipates increased rent and certain
one-time costs associated with such relocation. General, selling and
administrative expenses (excluding bonus to majority shareholder and stock grant
expense) as a percentage of revenue have generally declined as the Company has
spread its overhead expenses across its expanding revenue base. The Company
anticipates that general, selling and administrative expenses will continue to
decline as a percentage of revenue as its business grows, although such expenses
are expected to increase on an absolute basis.
 
     Prior to 1995, no single program implemented by the Company required more
than 60 sales representatives. At the end of 1994, the Company entered into an
agreement for a program that required in excess of 150 sales representatives.
The Company believes that this represented the beginning of a trend in the
industry towards larger programs. In order to meet the demands of this program
and future programs, both in terms of increased number of sales representatives
and the additional administrative requirements attendant thereto, the Company 
 
                                       19

<PAGE>
made a significant investment in hiring additional administrative and management
personnel for recruiting, hiring and improving its management information
systems. As a result of these additional expenditures, the Company recorded an
operating loss in 1995. However, the additional investment in infrastructure and
information technology has enabled the Company to continue to pursue larger
contracts, which has accounted for a substantial portion of the Company's growth
beginning in 1995. The Company will continue to make such investments in future
years to maintain its high standards of quality and operating efficiency.
 
     The Company has been treated as an S Corporation for Federal income tax
purposes since January 1, 1991 and for New Jersey state income tax purposes
since January 1, 1994. Accordingly, the Company's income has been taxed directly
at the shareholder level rather than at the corporate level. Concurrent with the
completion of this Offering, the Company's S Corporation election will terminate
and the Company will be subject to corporate income taxation as a C Corporation.
For each of the periods in which the Company was an S Corporation, the statement
of income data in the 'Selected Financial Data' table reflects a provision for
income taxes on a pro forma basis as if the Company had been taxed as a C
Corporation during such periods.
 
RESULTS OF OPERATIONS
 
     The following table sets forth for the periods indicated, certain statement
of operations data as a percentage of revenue. The trends illustrated in this
table may not be indicative of future results.
 
<TABLE>
<CAPTION>
                                                                                YEAR ENDED DECEMBER 31,
                                                                         --------------------------------------
                                                                         1994       1995       1996       1997
                                                                         -----      -----      -----      -----
<S>                                                                      <C>        <C>        <C>        <C>     <C>
Revenue...............................................................   100.0%     100.0%     100.0%     100.0%
Program expenses......................................................    64.7       83.9       81.4       78.9
                                                                         -----      -----      -----      -----
Gross profit..........................................................    35.3       16.1       18.6       21.1
Compensation expense..................................................    20.3       11.5        9.7        9.4
Bonus to majority shareholder.........................................     2.4        2.3        4.5        4.1
Stock grant expense...................................................     0.0        0.0        0.0        8.2
Other general, selling and administrative expenses....................    10.0        6.3        5.0        5.0
                                                                         -----      -----      -----      -----
Total general, selling and administrative expenses....................    32.7       20.1       19.2       26.7
                                                                         -----      -----      -----      -----
Operating income (loss)...............................................     2.6       (4.0)      (0.6)      (5.6)
Other income, net.....................................................     0.2        0.4        0.3        0.3
                                                                         -----      -----      -----      -----
Income (loss) before provision for taxes..............................     2.8       (3.6)      (0.3)      (5.3)
Pro forma provision for (benefit from) income taxes...................     1.1       (0.6)       0.0        0.0
                                                                         -----      -----      -----      -----
Pro forma net income (loss)...........................................     1.7%      (3.0)%     (0.3)%     (5.3)%
                                                                         -----      -----      -----      -----
                                                                         -----      -----      -----      -----
</TABLE>
 
YEARS ENDED DECEMBER 31, 1997 AND 1996
 
     Revenue.  Revenue for 1997 was $54.5 million, an increase of 65.2% over
1996 revenue of $33.0 million. Revenue in 1997 was generated from 15 programs
for 12 clients while 1996 revenue was generated from 13 programs for eight
clients. Average program size increased to $3.6 in 1997 from $2.5 in 1996.
Approximately $46.9 million, or 85.9% of 1997 revenue, was derived from seven
clients; those seven clients generated $31.0 million, or approximately 93.8% of
1996 revenue.
 
     Program expenses.  Program expenses for 1997 were $43.1 million, an
increase of 60.1% over program expenses of $26.9 million for 1996. As a
percentage of revenue, program expenses decreased to 78.9% for 1997 from 81.4%
for 1996. This decrease was primarily attributable to the Company continuing to
realize efficiencies as a result of the investments in infrastructure and
process improvements which were implemented in 1995 and 1996.
 
     Compensation expense.  Compensation expense for 1997 was $5.1 million
compared to $3.2 million for 1996. This increase was due to an increase in the
number of management and administrative personnel in 1997 over the 1996 number
necessitated by the expansion of the Company's business. As a percentage of
revenue, compensation expense was 9.4% for 1997 compared to 9.7% for 1996.

     Bonus to majority shareholder.  Bonus to majority shareholder for 1997 was
$2.2 million compared to $1.5 million for 1996.
 
                                       20

<PAGE> 
     Stock grant expense.  In the first quarter of 1997, the Company incurred
non-recurring, non-cash charges of $4.5 million related to stock issued to
Charles T. Saldarini, the Company's President and Chief Executive Officer.
 
     Other general, selling and administrative expenses.  Other general, selling
and administrative expenses were $2.8 million for 1997, an increase of 67.0%
over other general, selling and administrative expenses of $1.7 million for
1996. As a percentage of revenue, other general, selling and administrative
expenses were 5.0% for 1997 and 1996.
 
     Operating loss.  Loss from operations for 1997 was $3.1 million compared to
$212,000 for 1996. Before bonus to majority shareholder and stock grant expense,
operating income for 1997 was $3.6 million or 6.6% of revenue, compared to $1.3
million, or 3.9% of revenue, for 1996.
 
     Other income, net.  Other income, primarily net interest income, for 1997
was $155,000, an increase of 58.2% over net other income of $98,000 for 1996,
due to the greater availability of funds for investment.
 
     Pro forma net loss.  Pro forma net loss for 1997 was $2.9 million compared
to a pro forma net loss of $114,000 for 1996. Pro forma net loss for both
periods assumes the Company was taxed for Federal and state income tax purposes
as a C Corporation, with no tax benefits assumed for the net operating losses in
1997 and 1996.
 
YEARS ENDED DECEMBER 31, 1996 AND 1995
 
     Revenue.  Revenue for 1996 was $33.0 million, an increase of 79.4% over
1995 revenue of $18.4 million. Revenue in 1996 was generated from 13 programs
for eight clients while 1995 revenue was generated from 10 programs for seven
clients. Average program size increased to $2.5 million in 1996 from $1.8
million in 1995. Substantially all of 1996 revenue, or 99.3%, was derived from
clients that accounted for $17.8 million, or 97.0%, of 1995 revenue.
 
     Program expenses.  Program expenses for 1996 were $26.9 million, an
increase of 74.3% over program expenses of $15.4 million for 1995. As a
percentage of revenue, however, program expenses decreased to 81.4% in 1996 from
83.9% in 1995. This decrease was primarily attributable to the Company beginning
to realize operating efficiencies as a result of the investments in
infrastructure and process improvement begun in 1995.
 
     Compensation expense.  Compensation expense in 1996 was $3.2 million
compared to $2.1 million in 1995. This increase was attributable to an increase
in the number of management and administrative personnel employed by the Company
in 1996 as compared to 1995 necessitated by the expansion of the Company's
business. As a percentage of revenue, compensation expense was 9.7% for 1996
compared to 11.5% for 1995.
 
     Bonus to majority shareholder.  Bonus to majority shareholder for 1996 was
$1.5 million compared to $425,000 for 1995.
 
     Stock grant expense.  There were no compensatory stock grants in either
period.
 
     Other general, selling and administrative expenses.  Other general, selling
and administrative expenses were $1.7 million in 1996 compared to $1.2 million
in 1995, an increase of 42.4%. As a percentage of revenue, other general,
selling and administrative expenses were 5.0% in 1996 compared to 6.3% in 1995.
 
     Operating loss.  Operating loss decreased to $212,000 in 1996 from $737,000
in 1995. Before bonus to majority shareholder, operating income in 1996 was $1.3
million compared to an operating loss of $312,000 in 1995.
 
     Other income, net.  Other income, primarily net interest income, was
$98,000 in 1996, an increase of 40.1% over other income of $70,000 in 1995, due
to the greater availability of funds for investment.
 
     Pro forma net loss.  Pro forma net loss for the year ended December 31,
1996 was $114,000 compared to $546,000 for the prior year. Pro forma net loss
for both periods assumes the Company was taxed for Federal and state income tax
purposes as a C Corporation, with no tax benefits assumed for the net operating
loss in 1996.
 
LIQUIDITY AND CAPITAL RESOURCES
 
     The Company's principal source of funds has been cash flow from operations.
Contracts generally provide for advance payments which typically fund the
initial costs of a program. To date, the Company's cash flow has been sufficient
to provide funds for working capital and capital expenditures.

     The Company has a $500,000 line of credit (the 'Credit Line') from a
commercial bank under which interest only is payable monthly on the outstanding
balance at a floating rate equal to 1% above the prime rate of 
 
                                       21

<PAGE>
interest as published from time to time by The Wall Street Journal. In addition,
the Company has obtained a commitment from the bank for a $1 million line of
credit, the proceeds of which are to be used exclusively for capital
expenditures (the 'CAPEX Line'). The CAPEX Line would be for a term of nine
months and would bear interest payable monthly at a floating rate of interest
equal to 0.75% above the prime rate of interest. At the end of the nine months,
any outstanding balance is payable in 60 equal monthly installments of principal
and interest computed at the rate of 0.75% above the prime rate on the date of
conversion. The Credit Line and the CAPEX Line will be secured by a lien on all
of the assets of the Company and will be personally guaranteed by John P. Dugan,
the Company's majority shareholder and Chairman of the Board. The notes
evidencing the Credit Line and the CAPEX Line and the related security
agreements will contain covenants, representations and other provisions
customarily found in commercial loan documentation.
 
     As of December 31, 1997, the Company had cash and cash equivalents of $5.8
million and working capital of $129,000. In addition, the Company paid a cash
bonus aggregating $2.2 million to its majority shareholder John P. Dugan in
1997. Immediately prior to this Offering, the Company anticipates that it will
distribute approximately $____ million to its existing shareholders. See
'Dividend Policy.'
 
     For the year ended December 31, 1997, the Company generated $3.4 million of
net cash from operating activities as compared to $2.8 million of net cash
generated during the prior year. The increase in cash flow occurred despite the
loss generated from operations due to the positive effect of non-cash expenses
for depreciation and the stock grant to Charles T. Saldarini. In January 1997,
the Company issued shares of its Common Stock to its President and Chief
Executive Officer, Charles T. Saldarini. As a result, prior to the Offering, Mr.
Saldarini owns 15% of the outstanding shares of Common Stock. Such issuance
resulted in non-recurring, non-cash charges for the first quarter of 1997 in the
amount of $4.5 million.
 
     For the years ended December 31, 1997 and 1996, net cash used in investing
activities was $94,000 and $641,000, respectively. The primary use of cash in
both years was for investment in computer equipment in connection with the
expansion of the Company's business and in connection with advances to Boomer &
Son, Inc., a corporation that prior to 1998 was wholly-owned by John P. Dugan,
the Company's Chairman of the Board. See 'Certain Transactions.'
 
     Net cash provided by financing activities was $79,000 in 1997 as a result
of a $100,000 equipment loan provided by a commercial financial institution, net
of repayments. The Company expects to repay the balance of this loan in 1998.
There were no financing activities in 1996 or 1995.
 
     The Company has budgeted approximately $1.2 million for capital
expenditures in 1998, to be funded through cash generated from operations and
the CAPEX Line. During 1997, the Company's capital expenditures were $290,000.
 
     Where the Company bills clients for services before they have been
completed, billed amounts are recorded as billings in excess of costs, or
deferred revenue, and are recorded as income when earned. When services are
performed in advance of billing, the value of such services is recorded as
unbilled costs and accrued profits. As of December 31, 1997 and 1996, the
Company had $6.1 million and $3.9 million, respectively, of deferred revenue and
$5.0 million and $2.4 million, respectively, of unbilled costs and accrued
profits. Substantially all deferred and unbilled costs and accrued profits are
earned or billed, as the case may be, within 12 months of the end of the
respective period.
 
     The Company believes that the net proceeds from the sale of the Common
Stock offered hereby, together with cash flows from operations and existing cash
balances will be sufficient to meet its working capital and capital expenditure
requirements for the foreseeable future.
 
QUARTERLY RESULTS
 
     The Company's results of operations have been and are expected to be
subject to quarterly revenue fluctuations. Such fluctuations result from a
number of factors including, among other things, the timing of commencement,
completion or cancellation of major programs. In the future, revenue may
fluctuate as a result of such factors and a number of additional factors,
including delays or costs associated with acquisitions, government regulatory
initiatives and conditions in the healthcare industry generally. The Company
believes that because of such fluctuations, quarterly comparisons of its
financial results cannot be relied upon as an indication of future performance.

     The following table sets forth unaudited quarterly operating results for
the eight quarters ended December 31, 1997. The Company believes that this
unaudited information has been prepared on the same basis 
 
                                       22

<PAGE>
as the annual Financial Statements and includes all adjustments consisting only
of normal, recurring adjustments, necessary for a fair presentation of the
information for the quarters presented, when read in conjunction with the
Company's Financial Statements and notes thereto included elsewhere in this
Prospectus.
 
QUARTERLY STATEMENT OF OPERATIONS DATA:
<TABLE>
<CAPTION>
                                                                       QUARTER ENDED
                                 ------------------------------------------------------------------------------------------
                                 MARCH 31,   JUNE 30,   SEPTEMBER 30,   DECEMBER 31,   MARCH 31,   JUNE 30,   SEPTEMBER 30,
                                   1996        1996         1996            1996         1997        1997         1997
                                 ---------   --------   -------------   ------------   ---------   --------   -------------
                                 (IN THOUSANDS)
<S>                              <C>         <C>        <C>             <C>            <C>         <C>        <C>
Revenue........................   $ 5,370     $7,289       $ 9,351        $ 11,005      $10,775    $ 12,501      $14,703
Program expenses...............     4,316      5,963         7,539           9,068        8,612      10,053       11,651
                                 ---------   --------       ------      ------------   ---------   --------   -------------
Gross profit...................     1,054      1,326         1,812           1,937        2,163       2,448        3,052
Compensation expense(1)........       700        762           872             857        1,303       1,218        1,261
Bonus to majority
  shareholder(2)...............       375        375           375             375          561         561          561
Stock grant expense(3).........        --         --            --              --        4,470          --           --
Other general, selling and
  administrative expenses......       328        317           365             640          681         638          743
                                 ---------   --------       ------      ------------   ---------   --------   -------------
Total general, selling and
  administrative expenses......     1,403      1,454         1,612           1,872        7,015       2,417        2,565
                                 ---------   --------       ------      ------------   ---------   --------   -------------
Operating income (loss)........      (349)      (128)          200              65       (4,852)         31          487
Other income...................        --          9            16              73           11          38           61
                                 ---------   --------       ------      ------------   ---------   --------   -------------
Net income (loss)..............   $  (349)    $ (119)      $   216        $    138      $(4,841)   $     69      $   548
                                 ---------   --------       ------      ------------   ---------   --------   -------------
                                 ---------   --------       ------      ------------   ---------   --------   -------------
 
<CAPTION>
 
                                 DECEMBER 31,
                                     1997
                                 ------------
 
<S>                              <C>
Revenue........................    $ 16,563
Program expenses...............      12,741
                                 ------------
Gross profit...................       3,822
Compensation expense(1)........       1,339
Bonus to majority
  shareholder(2)...............         560
Stock grant expense(3).........          --
Other general, selling and
  administrative expenses......         693
                                 ------------
Total general, selling and
  administrative expenses......       2,592
                                 ------------
Operating income (loss)........       1,230
Other income...................          45
                                 ------------
Net income (loss)..............    $  1,275
                                 ------------
                                 ------------
</TABLE>
 
- ------------------
(1) Compensation expense for 1997 includes bonus compensation of $237,000 paid
    to Charles T. Saldarini, the Company's President, Chief Executive Officer
    and a minority shareholder. It is expected that, in addition to his base
    salary, Mr. Saldarini may receive cash bonuses in future periods as
    determined by the Compensation Committee. See 'Management -- Executive
    Compensation.'
 
(2) Historically, as an S Corporation, the Company has made annual bonus
    payments to its majority shareholder based on its estimated profitability
    and working capital requirements. With the exception of the distribution to
    be declared immediately prior to the Offering, the Company does not expect
    to pay such bonuses in future periods. See 'Dividend Policy.'
 
(3) On January 1, 1997, the Company issued shares of its Common Stock to Charles
    T. Saldarini, its current President and Chief Executive Officer. As a
    result, prior to the Offering, Mr. Saldarini owns 15.0% of the Common Stock
    outstanding. For financial accounting purposes, a non-recurring, non-cash
    compensation expense was charged in the first quarter of 1997. See
    'Principal Shareholders,' 'Management,' 'Certain Transactions' and note 12
    to the Company's Financial Statements.
 
EFFECT OF NEW ACCOUNTING PRONOUNCEMENTS
 
     Statement of Financial Accounting Standards No. 130, Reporting
Comprehensive Income, was issued in June 1997 and is effective for fiscal years
beginning after December 15, 1997. This pronouncement establishes standards for
reporting and display of comprehensive income and its components in a full set
of general-purpose financial statements. The Company will adopt this
pronouncement in 1998 and does not expect its implementation will have a
material effect on the Company's Financial Statements as currently presented.
 
     Statement of Financial Accounting Standards No. 131, Disclosures About
Segments of an Enterprise and Related Information, was also issued in June 1997
and is effective for fiscal periods beginning after December 15, 1997. This
pronouncement establishes the way in which publicly held business enterprises
report information about operating segments in annual financial statements and
interim reports to shareholders. As the Company operates in a single business
segment the implementation of this standard is not expected to significantly
impact the Company's Financial Statements as currently presented.
 
                                       23

<PAGE>
                                    BUSINESS
 
INTRODUCTION
 
     The Company is a leading provider of comprehensive customized sales
solutions on an outsourced basis to the United States pharmaceutical industry.
The Company believes it has achieved this leadership position based on its 10
years of industry experience and its relationships with many of the
pharmaceutical industry's largest companies. Since inception, the Company has
designed customized product detailing programs for approximately 25 clients,
including Pfizer, Inc., Astra Merck Inc., Glaxo Wellcome Inc. and Johnson &
Johnson, Inc. These programs have been designed to promote more than 70
different products, including such leading prescription medications as
Prilosec(Registered), Wellbutrin(Registered) and Cardura(Registered), as well as
a number of OTC products such as Bayer(Registered) Aspirin, Pepcid
AC(Registered) and Monistat 5(Registered), to hospitals, pharmacies and
physicians in approximately 20 different specialties. The Company's primary
objective is to enhance its leadership position in the growing CSO industry and
to become the premier supplier of comprehensive sales solutions to the
pharmaceutical industry and other segments of the healthcare market.
 
     The Company is engaged by its clients on a contractual basis to design and
implement product detailing programs for both prescription and OTC
pharmaceutical products. Such programs typically include three phases: design,
execution and assessment. In the program design phase, the Company works with
the client to understand needs, define objectives, select targets and determine
appropriate staffing. Program execution involves recruiting, hiring, training
and managing a sales force, which performs detail calls promoting the particular
client's pharmaceutical products. Assessment, the last phase of the program,
involves measurement of sales force performance and program success relative to
the goals and objectives outlined in the program design phase.
 
     The Company has demonstrated strong internal growth generated by securing
new business from leading pharmaceutical companies and renewing and expanding
programs with existing clients. The Company believes that it is one of the
largest CSOs operating in the United States measured both by revenue and total
number of sales representatives used in programs. Revenue and gross profit grew
at compound annual rates of 87.7% and 58.0% respectively, between 1994 and 1997.
The number of sales representatives (both full-time and part-time) employed by
the Company has increased from approximately 100 as of December 31, 1993 to
approximately 1,000 as of December 31, 1997. Over that same period, the
Company's mix between part-time and full-time representatives shifted from 100%
part-time to 45% part-time. The Company has also experienced a consistently high
renewal rate among its clients. For example, for 1997, approximately 86% of the
Company's revenue was generated from clients that had contributed to the
Company's 1996 revenue.
 
     The Company believes that because of the benefits of outsourcing,
pharmaceutical companies have made a strategic decision to continue to outsource
a significant portion of their sales and marketing activities. The Company
believes that the trend toward the increased use of CSOs by pharmaceutical
companies will continue due to the following industry dynamics: (i)
pharmaceutical companies will continue to expand their product portfolios and as
a result will need to add sales force capacity, (ii) pharmaceutical companies
will continue to face margin pressures and will seek to maintain flexibility by
converting fixed costs to variable costs, and (iii) the availability of
qualified CSOs will provide an incentive to pharmaceutical companies to continue
to outsource this function.
 
     The Company believes that it is well positioned to benefit from these
growth opportunities. Through its 10 years of providing service to the United
States pharmaceutical industry, the Company has demonstrated that it is a
high-quality, results-oriented provider of detailing services. In addition, the
Company maintains a highly qualified sales force as a result of a rigorous
recruiting process and training programs that are comparable to those of the
pharmaceutical companies. The Company believes that one of its biggest
competitive advantages is its ability to provide customized solutions to its
clients. Finally, as one of the largest CSOs, the Company has achieved the size
and demonstrated the ability to perform large detailing programs and execute
several programs simultaneously.
 
     In order to leverage its competitive advantages, PDI's growth strategy
emphasizes: (i) enhancing its leadership position in the growing CSO market by
maintaining its historic focus on high-quality contract sales services and by
continuing to build and invest in the Company's core competencies and
operations; (ii) expanding both its relationship with existing clients and its
selling efforts to capture new clients; (iii) offering
 
                                       24

<PAGE>
additional promotional, marketing and educational services and further
developing its existing detailing services; (iv) entering new geographic
markets; and (v) investigating and pursuing appropriate acquisitions of
detailing or detailing-related companies.
 
PRODUCT DETAILING
 
     Pharmaceutical companies incur substantial expenses in connection with
their sales and marketing activities. The Company estimates, based on industry
data, that in 1996 pharmaceutical companies in the United States expended
approximately $6.7 billion on promotional spending, including product detailing,
event spending, journal advertising, and, more recently, direct-to-consumer
advertising. The primary targets of this promotional activity are persons making
product selection decisions, including physicians and others legally authorized
to prescribe or dispense drug therapies. The Company estimates that, on average,
product detailing represents approximately 60% of a pharmaceutical company's
total promotional spending. According to Scott-Levin, pharmaceutical companies
in the United States spent approximately $4.5 billion on product detailing in
1996.
 
     The Company believes that product detailing is a highly effective means of
influencing the prescribing patterns of the targeted prescribers and, therefore,
it is the most commonly employed strategy to promote pharmaceutical products.
Product detailing involves face-to-face meetings between a sales representative
and a targeted prescriber. The target of a product detail is usually a physician
identified because of his or her specialty or prescribing patterns. However,
other legally authorized prescribers -- such as nurse practitioners, physician
assistants or pharmacists -- may also be targets for detailing. Detailing
generally occurs in physician offices and hospitals, although conventions and
trade association meetings may also provide an appropriate forum. The sales
representative is required to possess a high level of product knowledge, as well
as other technical and therapeutic expertise. The interaction itself involves a
technical review of the product's legally authorized indications and usage, role
in disease treatment, mechanism of action, side effects, dosing, drug
interactions, cost and availability (i.e., the 'details'). The sales
representative and the targeted prescriber will also typically discuss the types
of patients best suited for the particular product and how and when such
patients will best benefit from the product's use. Competitive products and
their relative strengths and weaknesses in contrast to the product being
detailed may also be discussed.
 
     Product detailing takes place in the context of a personal sales call
during which a sales representative typically will detail one to three products.
The amount of time devoted to each product detailed during a call depends upon
that product's detail position ('slot') within the call. A call may last as long
as eight to ten minutes or may be as short as one to two minutes, depending upon
a number of factors, principally the target prescriber's availability. Product
detailing typically takes place in selling cycles of four to eight weeks, during
which period the sales representative will attempt to call each targeted
prescriber in his or her geographic territory at least once. A single program
may have three to 12 cycles. The repeat interactions between the sales
representative and the targeted prescriber are intended to establish trust
between the sales representative and the targeted prescriber, influence the
prescribing pattern of the physician, obtain market share for new products,
maintain market share for existing products and build barriers to entry against
competing products.
 
THE CSO INDUSTRY
 
  OVERVIEW
 
     The CSO industry provides outsourced physician detailing programs to
pharmaceutical, medical device and diagnostic companies. CSOs have evolved from
providing detailing support for OTC products into a full-service industry
handling some of the leading ethical pharmaceutical compounds. Since the early
1990's, the pharmaceutical industry in the United States has increasingly used
CSOs to provide the detailing service required to introduce new products,
reintroduce older products, supplement existing sales efforts, raise promotional
barriers to entry for competitors and demonstrate the incremental sales impact
of detailing a particular product. While there is little available data
regarding the CSO industry, the Company believes that there are approximately
eight CSOs currently operating in the United States. The Company also believes
that only 17 of the 50 largest pharmaceutical companies in the United States,
measured by healthcare revenue, currently use CSOs. Finally, the Company
estimates that contract revenues for the CSO industry in the United States
increased from approximately $80 million in 1995 to $185 million in 1996 and
$325 million in 1997.
 
                                       25

<PAGE>
     The CSO industry emerged in the 1980's in the United Kingdom, where
regulatory and cost containment pressure, the Company believes, led
pharmaceutical companies to search for a more efficient method of promoting new
and existing products. Pharmaceutical companies discovered that CSOs were an
effective tool for shifting high fixed costs to variable costs by enabling them
to outsource their sales and marketing activities as a supplement to their own
internal sales efforts. The Company believes that similar regulatory and cost
containment dynamics have, and will continue, to shape the demand for contract
sales services in the United States. In response to cost and margin pressures
brought on by managed care in the early 1990's, the pharmaceutical companies in
the United States reduced the size of their internal sales forces. According to
Med Ad News, a leading medical advertising and communications trade publication,
since 1994 pharmaceutical companies have expanded their internal sales forces.
The Company estimates that at the end of 1997, the largest 50 pharmaceutical
companies in the United States employed approximately 50,000 full-time sales
representatives, a 19% increase since 1994. During this period the number of
sales representatives utilized by CSOs in the United States has also increased
from approximately 1,100 as of December 31, 1994 to approximately 6,300 at the
end of 1997. At the end of 1994, 1995, 1996 and 1997 the Company estimates that
the number of sales representatives utilized by the CSO industry in the United
States represented approximately 2.6%, 4.3%, 7.6% and 11.2%, respectively, of
the combined number of CSO and in-house pharmaceutical sales representatives
utilized by such pharmaceutical companies in those years. In addition, during
this period, the Company believes that the portion of full-time sales
representatives employed or used by the CSO industry has increased.
 
  TRENDS AFFECTING GROWTH
 
     The Company believes that because of the benefits of outsourcing,
pharmaceutical companies have made a strategic decision to continue to outsource
a significant portion of their sales and marketing activities. The Company
believes that the trend toward the increased use of CSOs by pharmaceutical
companies will continue because of the following industry dynamics:
 
     Expanding product portfolios.  The Company believes that the ability of
pharmaceutical companies to remain competitive and profitable depends upon their
ability to introduce new drugs. According to Pharmaceutical Research and
Manufacturers of America, an industry trade group ('PhRMA'), the pharmaceutical
industry spent $18.9 billion on research and development in 1997, an increase of
11.8% over 1996 research and development expenditure of $16.9 billion. In
addition, in 1996, the United States Food and Drug Administration (the 'FDA')
approved for sale 131 new drugs and drug indications. In 1994, 1995, 1996 and
1997, the FDA approved 22, 28, 53 and 39 new molecular entities, respectively,
as a result of its expedited review and approval procedures. As a result, the
pharmaceutical industry will require additional sales force capacity that, the
Company believes, will increase the demand for CSO services.
 
     Margin pressures.  The potential for implementation of national healthcare
reform in the early 1990s and the growing influence of managed care and
healthcare cost containment initiatives throughout the 1990s has created
pressure to reduce the rate of price increases for pharmaceutical products.
According to IMS America, a healthcare marketing information company ('IMS'),
prices for prescription products rose, on average, only 1.6% in 1996, and 1.9%
in 1995. These pressures have forced the pharmaceutical industry to focus on
increasing unit growth while reducing fixed operating costs. CSOs provide the
support necessary to increase unit growth while converting high fixed costs to
variable costs.
 
     Increased use of drug therapies.  The amount spent on prescription drugs
and the number of prescriptions filled has been steadily increasing. According
to IMS, in 1996 over $85.3 billion was spent on prescription drugs compared to
$77.4 billion in 1995. In addition, according to IMS, approximately 2.4 billion
prescriptions were filled in 1996 compared to 2.3 billion prescriptions in 1995.
The Company believes that this trend toward increased use of drug therapies will
continue as it is attributable to a number of factors that are not expected to
change over the near term, including the expedited FDA review process, an aging
population, an expanded portfolio of pharmaceutical products, the efficacy of
drug therapy and the lower cost of drug therapy relative to hospitalization and
medical procedures. As managed care programs have proliferated, an increasing
number of consumers benefit from low co-pay arrangements with respect to
prescription drugs. As a result, consumers consider prescription medication a
less expensive, relatively non-invasive alternative for treating illness and are
 
                                       26

<PAGE>
increasingly likely to comply with their drug therapies. As the use of drug
therapies increases, so does the importance of product detailing.
 
     Importance of flexibility.  Pharmaceutical companies are outsourcing a
variety of their activities in order to maximize flexibility and reduce fixed
costs. The desire to maximize flexibility and reduce fixed costs is a major
factor in the increasing utilization of CSOs. Flexibility and adaptability in
sales and marketing are crucial for balancing cost containment pressures against
pricing pressure and expanded research and development expenditures. CSOs
enhance flexibility by maximizing the ability of pharmaceutical companies to
deploy their human resources more efficiently. Similarly, by using CSOs, it is
possible to convert the high fixed cost of building, training, deploying and
maintaining a sales force (i.e., salaries and other employee-related costs) into
a variable cost.
 
     Availability of qualified CSOs; ability to demonstrate success.  The
Company believes that the pharmaceutical industry will continue to utilize CSOs
as the CSO industry further demonstrates its ability to quickly mobilize trained
professional sales forces capable of supplementing the work and replicating the
results of the internal sales forces of the pharmaceutical companies. In
addition, the recent development of sophisticated prescription tracking systems
and advances in information technology have enabled pharmaceutical companies to
measure the impact of product detailing on sales and to assess the efficacy of
both internal and third party sales forces in ways that were not possible a few
years ago. Consequently, the Company believes that CSOs are becoming an
increasingly important resource advantage in the overall marketing and sales
efforts of pharmaceutical companies.
 
     Need to maximize return on investment.  The pharmaceutical industry is
characterized by intense competition, due, in part, to an increasing number of
products. In addition, as a result of managed care, government initiatives to
reduce healthcare costs and market forces, the pharmaceutical industry is
experiencing lower margins and increased pressure to contain price increases. To
maximize and deliver acceptable returns on investment (mostly in the form of
research and development expenditures), pharmaceutical companies must ensure
that their products are fully supported by sales and marketing efforts during
their entire life cycles. As the effective lives of drugs are threatened by
patent expirations and competition from new compounds, pharmaceutical companies
employ various strategies, including outsourcing sales efforts, to enable
products to achieve their maximum sales potential.
 
     In addition, the Company believes that other sectors of the healthcare
industry will contribute to the growth of CSOs. For example, the United States
biotechnology industry has grown rapidly in the last decade and is developing
significant numbers of new therapies that are now entering clinical trials.
Generally, these companies do not have the internal resources to market and sell
their products. Accordingly, the Company believes that, as biotechnology
products receive the necessary regulatory approvals, this industry will be
looking to outsource various functions, particularly sales and marketing.
 
COMPANY'S COMPETITIVE ADVANTAGES
 
     The Company believes that a significant market opportunity exists for CSOs
that can provide high-quality sales solutions across a variety of sales,
marketing and therapeutic applications and that have demonstrated a willingness
and ability to respond to the particular needs of clients.
 
     Reputation for quality.  Virtually every program designed by the Company
has met or exceeded the goals established at the beginning of the program. The
Company believes that these results have earned it a reputation in the industry
as a high-quality, results-oriented provider of detailing services. The
Company's success is illustrated by its long-standing relationship with such
'blue chip' clients as Pfizer, Astra Merck, Glaxo Wellcome and Johnson &
Johnson.
 
     High-quality sales force.  The Company's overall commitment to quality is
evidenced by its recruiting, hiring and training processes. The Company believes
that its recruiting and hiring process is one of the most comprehensive,
challenging, rigorous, selective and professional processes in the industry and
that its training programs are comparable to those designed by pharmaceutical
companies to train their internal sales forces. The Company offers its sales
representatives a compensation package that it believes is competitive with
compensation packages that the major pharmaceutical companies offer to their own
sales forces. Many of the Company's competitors use independent contractors as
sales representatives who are compensated based on the
 
                                       27

<PAGE>
number of calls or on an hourly basis. All of the Company's personnel, including
sales representatives, managers and recruiting coordinators, are employees
rather than independent contractors. The Company believes that its treatment of
its sales representatives as employees and its compensation system are important
factors in its ability to attract and retain talented sales personnel. The
Company has found that a base salary and incentive bonus compensation package is
best suited for a results-oriented program and for achieving program objectives,
while a per call or hourly compensation structure emphasizes the number of
details rather than the quality of the detailing effort.
 
     Ability to design customized solutions.  The Company believes that its
ability to innovate and to provide a dedicated, vertically integrated sales
force custom-designed to meet the specific needs of a client is a principal
competitive advantage. Such customization includes the size, profile (i.e.,
part-time versus full-time), experience, training, geographic deployment and
allocation of the sales force against the targeted prescribers and the number of
calls for each targeted prescriber, the particular compensation package for the
sales force and field and database management support, such as in-house
territory mapping, physician satisfaction surveys, call reporting services and
regulatory compliance services. In particular, the Company believes that its
ability to provide full-time, part-time or a combination of full-time and
part-time sales representatives, constitutes a competitive advantage. Finally,
the Company's management and data information systems enable it to provide its
clients with information and services most of its competitors cannot, and thus
reduces the time and expense its clients would otherwise have to devote to a
product detailing program.
 
     Size and infrastructure.  The Company believes that its size,
organizational structure and overall resources enable it to implement multiple
programs simultaneously and to implement large programs that smaller CSOs may be
precluded from executing. The Company has made substantial investments in all of
its personnel and management information systems in order to be able to
successfully implement a variety of large and small programs simultaneously.
 
GROWTH STRATEGY
 
     The Company's objective is to enhance its leadership position in the
growing CSO industry and to become the premier supplier of comprehensive
customized sales solutions to the pharmaceutical industry and other segments of
the healthcare market. The following are the principal elements of the Company's
growth strategy:
 
      Enhance leadership position in growing CSO industry.  The Company believes
that its leadership position in the growing CSO industry is a result of its
competitive advantages. The Company is committed to maintaining its position as
a leader and innovator in the growing CSO industry by further developing its
core competencies -- recruiting, hiring and training, sales management,
information and data management, human resources and financial management. As
the CSO market expands, the Company is well positioned to sustain its growth.
 
     Strengthen relationships with existing clients.  Leveraging the past
success of its programs, the Company will actively seek to expand and renew
existing programs with existing clients and seek to capture new programs from
its existing clients by identifying new opportunities with such clients.
 
     Expand client base.  The Company believes that a significant opportunity
exists among pharmaceutical companies that do not currently utilize CSOs. The
Company has provided services to 11 of the 50 largest pharmaceutical companies
in the United States, measured by healthcare revenues. The Company believes that
33 of such companies do not currently use any CSOs. The Company will seek to
expand its client base by targeting pharmaceutical companies that are not
currently clients and which have attractive product portfolios. In addition,
future initiatives may focus on other sectors of the healthcare market that
could benefit from the Company's services, such as biotechnology companies and
medical device manufacturers.
 
     Provide additional services.  As a leading provider of physician detailing
programs, the Company believes that it has an established platform from which to
offer complementary promotional and marketing services to its clients. The
Company will leverage its core competencies to further develop its specialized
sales forces to meet the needs of its clients.
 
                                       28

<PAGE>
     Enter new geographic markets.  The Company will look for opportunities to
provide promotional services in markets outside the United States. This
expansion may be in the form of strategic joint ventures or acquisitions or by
building a presence using the Company's own internal resources.
 
     Pursue strategic acquisitions.  The Company intends to explore strategic
acquisitions in complementary and existing business areas. The Company believes
that by acquiring other CSOs and/or sales and marketing companies it may be able
to accelerate the development of a broader array of services or expand existing
services more efficiently and rapidly than developing these service capabilities
internally. In addition, the Company may pursue acquisitions in order to enter
new markets, where it currently has no presence.
 
PROGRAM DESCRIPTION
 
     The Company's customized detailing programs typically contain three basic
elements: design, execution and assessment. In the program design phase, the
Company undertakes to understand the needs and objectives of the client,
identifies, defines and ranks the proposed target audience and determines
appropriate staffing. In the program execution phase, the Company recruits,
hires, trains and manages the sales force. Finally, in the program assessment
phase, the Company measures the performance of the sales force and the success
of the program relative to the goals and objectives of the program. While each
program relies on the same basic core competencies, programs are custom-designed
to provide significant strategic advantages to the client by taking into account
the geographic, marketing and scheduling needs of the client, the product itself
and the profile of the target audience.
 
  PROGRAM DESIGN
 
     Prior to entering into a contract and usually in response to a request for
a proposal, the Company sets forth the details of a program in a comprehensive
proposal. The purpose of the proposal is to create an overall approach to the
program, which helps the Company establish a 'plan of action' for launch and
subsequent implementation. Among other things, the Company will use the proposal
to clarify the goals of the program and to analyze any data supplied by the
client in connection with its request. For example, as part of its pre-program
assessment, the Company will analyze the target physician list provided by the
client, which can include the names of 100,000 or more physicians, for the
purpose of targeting the most productive physicians in the most efficient
manner. The Company ranks the targeted prescribers based on statistical data
such as number of prescriptions written, prior coverage for the product and for
the general pharmaceutical class to which such product belongs, as well as the
product and class history among the proposed audience. The proposal incorporates
the Company's recommendations regarding territory mapping and the allocation of
sales representatives and sales managers within such territories. This results
in more efficient use of sales representatives, better target audience
penetration, reduced sales force turnover and, ultimately, maximum impact on
sales. This process is also instrumental in structuring compensatory
arrangements and payment terms.
 
     Staffing requirements.  In the program design phase, the Company identifies
the assets to be committed to the program (i.e., divisional managers, district
managers, field managers and sales representatives), the profile of the sales
representatives (i.e., part-time and full-time), training requirements, the
deployment of the sales force in terms of geography, the number of details per
call and the number of times each target will be called over a defined period of
time ('call-back frequency'). In determining staffing requirements, the Company
takes into account a number of considerations, including the preferences of the
client, the size of the individual territories, the number of targeted
physicians in a given territory, the call-back frequency and the cost
effectiveness of a full-time or part-time representative. The Company believes
that its ability to provide both full-time and part-time sales representatives
is important to providing its clients with a customized sales force able to meet
the goals of the sales program in a cost effective manner.
 
     Deployment strategy.  In the program design phase, the Company performs
'territory mapping'-- i.e., a plan to deploy the sales force over the geographic
region in which the targeted prescribers are located. The Company analyzes the
physician target list for the purpose of grouping the targets according to
selected criteria. The Company believes that its mapping and territory
deployment analysis gives it a competitive advantage over other CSOs in pricing
contracts and ensuring the success of the program.
 
                                       29

<PAGE>
     Return on investment models.  The goal of any program is to maximize
results from the promotional dollars spent by the client. Accordingly, in
connection with its pre-program assessment and analysis, the Company develops a
Return on Investment ('ROI') model for the program. The model can be used to
establish goals for the program and enables clients to clearly quantify the
value of the services provided by the Company. The ROI model has the ability to
project program effectiveness in incremental net sales, and may ultimately be a
key factor in demonstrating why a program should be renewed or expanded. The ROI
model is based on a confidential set of data and is considered proprietary by
the Company.
 
  PROGRAM EXECUTION
 
     The Company believes that its ability to recruit quickly on a national
basis, the quality of its training programs, the experience of its management
and its data and management information systems provide clients with a highly
effective sales force designed to meet a program's needs.
 
     Recruiting and hiring.  Recruiting and hiring the best qualified sales
personnel quickly is vital to ensure positive program results and minimize
turnover. The Company maintains a disciplined and efficient recruiting process
that is managed by a National Manager of Recruiting overseeing a staff of 10,
including five regional Recruiting Managers. This structure facilitates
recruiting on a region by region basis, thus saving time and money.
 
     The Company has developed a multi-step recruiting and hiring process that
it believes is comprehensive, rigorous, selective and professional. The Company
maintains a database of resumes of qualified, potential sales representatives.
The Company has also developed a relationship with a national recruiting firm in
the healthcare field and maintains an extensive referral system. Placing
advertisements in local publications through the services of a single source
provides cost and process control over the Company's recruitment efforts. The
recruiting and hiring process includes preliminary screening procedures,
background checks where required by the client, reference checks, drug testing
and a rigorous interview process during which candidates are required to sit for
multiple interviews with different sales managers. Typically, one to three
percent of the initial applicants screened in connection with a program are
hired. The result is an experienced, highly-qualified and motivated sales force.
 
     All of the Company's field sales personnel, including sales
representatives, managers and recruiting coordinators, are employees rather than
independent contractors. In addition, the Company offers its sales
representatives a compensation package that it believes is competitive with
compensation packages offered by the major pharmaceutical companies. The
compensation package offered by the Company includes a base salary and
performance-based incentives that relate to the specific goals of the program,
as well as fringe benefits, including a car allowance and, for full-time sales
representatives, health insurance coverage. The Company believes that its
treatment of its sales representatives as employees and its compensation system
are important factors in its ability to attract and retain talented sales
personnel. The Company has found that a base salary and incentive bonus
compensation package is best suited for a results-oriented program and for
achieving program objectives, while a per call or hourly compensation structure
emphasizes the number of details rather than the quality of the detailing
effort. In addition, treating its sales representatives as employees enhances
the Company's ability to direct and manage the daily activities of its field
force and integrate with its clients' sales teams. It also allows the Company to
provide career advancement opportunities -- a powerful motivational tool.
 
     Training.  The Company's Training and Development Department consists of a
National Training and Development Manager, a Director of Sales, Training and
Development and six dedicated Training Managers. In connection with each
program, the Company undertakes the training of the district managers and the
sales representatives with respect to the products being detailed. The training
programs are designed jointly by the Company and the client and are comparable
to the training programs employed by the client for its own internal sales
force. The client will either participate with the Company in the training, or
train the Company's managers who will then implement the training program. Each
sales representative is required to complete one to two weeks of home study and
attend a three day to three week training seminar. Typically, training involves
written material as well as seminars and other presentations which all sales
representatives are required to attend. All training programs dedicate time to
workshops and interactive role playing. The Company's sales representatives use
the same manuals and materials and must pass the same product knowledge tests as
the client's in-house sales
 
                                       30

<PAGE>
representatives. In-field training continues at the local level as determined by
the National Sales Manager of the program.
 
     Sales management.  The Company's sales programs are supervised by two Vice
Presidents who report to the Chief Operating Officer. Each Vice President
manages four to six programs and is responsible for the overall execution of
each program, including the performance of the entire sales force
(representatives and managers), monitoring the product sales generated and
client satisfaction. Each program has a dedicated National Sales Manager, field
managers (Division and District Managers) and sales representatives. A National
Sales Manager may also have several Regional Managers reporting to him. Programs
may also have one or more dedicated program trainers. Division Managers
(full-time) and District Managers (part-time) are responsible for the direct
supervision of the field sales representatives. A Division Manager normally
manages ten to twelve representatives, while a District Manager usually manages
six to eight.
 
  PROGRAM ASSESSMENT
 
     Data and information management and reporting.  The Company's database
management group and call reporting center monitor each program. The operations
area handles hundreds of thousands of detail call reports per year, producing
all related reports for the sales teams, management and the client. This
comprehensive operations support frees up client and management resources that
would otherwise be burdened. Each sales representative is required to file call
activity reports on a daily basis. The reports reflect the sales
representative's activities since his last report including the number of calls,
the number of details as well as a confirmation signature from the target
prescriber. To date, the Company's call reporting system has been a paper based
system. However, the Company has recently instituted a program whereby certain
sales representatives will be given palm top computers. This program will
facilitate the submission of call activity reports and reduce the time required
to produce management reports.
 
     The Company has developed several management tools to maximize the
effectiveness of its sales forces. These management tools can be used to track
the overall effectiveness of the program as well as the performance of
individual sales representatives. One such tool is the Integrated Sales and
Activity Report ('ISA'), which allows the sales representatives to tailor
strategies and to evaluate the effectiveness of their sales efforts. The ISA is
generally produced bi-monthly and compares the current period to the prior
period. The report can be customized to reflect progress made toward a specific
goal or target for purposes of evaluating a program.
 
     Physician satisfaction surveys.  In connection with each program, the
Company develops a program-specific physician satisfaction survey ('PSS'). The
PSS is periodically sent out to selected members of the target audience,
depending on the size of the program. The PSS solicits comments on a variety of
topics relating to the call, including the professionalism of the sales
representative and current prescribing patterns. Finally, the survey asks the
physician to confirm his signature. These surveys are an indispensable tool,
both for determining the effectiveness of the program designed by the Company
and assessing the performance of the Company's sales force.
 
     Product sample tracking.  Federal laws and regulations require that
detailed records be kept concerning the distribution of pharmaceutical product
samples. These record keeping requirements are the responsibility of the
manufacturer. The Company has developed a sample tracking system that it
believes complies with such laws and regulations. As part of its services, the
Company performs this function on the client's behalf.
 
     Quantitative analysis.  At the conclusion of each program the Company
prepares a case study for the client that documents the results of the program
relative to the goals established at the outset of the program as well as the
ROI.
 
SPECIALIZED DETAILING FORCES AND SERVICES
 
     In addition to the traditional, custom-designed, client-dedicated,
long-term (one year or longer) detailing sales force program, the Company has
developed specialized detailing forces and services, described below, to address
varying needs of the pharmaceutical industry. While these services do not
currently represent a material portion of the Company's business, they are
considered important to the Company's future growth.
 
                                       31

<PAGE>
     Strike Force.  Strike Force is a sales force designed for fast roll-out and
short time frames (six months or less). Strike Force is generally used in
situations where the client requires short-term detailing support and faster
penetration of the target audience. Examples of applications for Strike Force
include seasonal brands, new product launches, conversion from prescription to
OTC and gaps in product coverage. For example, Strike Force was used by one
client to launch a new formulation of its children's cough and cold product. The
main objective was to increase pediatrician awareness and recommendations during
the cough and cold season.
 
     Share Force.  Share Force is a sales force designed to detail up to three
products from the same or different manufacturers to the same target audience.
The Share Force program offers clients flexibility in terms of pricing
(depending on the slotting) and program length, as well as access to
pre-targeted high volume prescribers. The Company assembles a sales team
targeted at a fixed list of physicians within a specialty that it believes to
represent a high volume prescribing audience. These physicians are selected and
profiled through the use of prescription data to ensure that they represent the
most productive physicians (in terms of prescriptions written) within multiple
therapeutic categories. Fees are determined by the detail position, or priority,
given to a particular product (known as 'slotting'). The Company has commenced
marketing Share Force but has not yet deployed any such force.
 
     Staffing Services.  The Company acts as a recruiting and placement agency,
using its skills in recruiting and hiring to help a client build its own
internal sales force. The Company performs all screening, checking, testing and
interviewing functions and then refers the most qualified candidates to the
client for final approval. The Company typically receives a fee for each sales
representative hired by the client.
 
     Sales Force Build.  Sales Force Build is a variation on Staffing Services.
The Company assembles a customized, client-dedicated sales force, designed at
the outset of a program with the specific intent that the client will hire the
sales representatives either at the conclusion of the program or at a
pre-determined time. In addition to the program fees, the Company receives a
placement fee for those sales representatives hired by the client.
 
     Convention Plus.  The Company provides custom-designed teams for trade show
and convention management support. Instead of staffing conventions with its own
sales representatives, which results in lost sales calls, the client engages the
Company to manage every aspect of the convention including registration, set-up,
staffing and reporting. The team can be built exclusively for one client or
shared by several clients.
 
CLIENTS AND CONTRACTS
 
  CLIENTS
 
     The Company believes that its relationships with its clients, which include
many of the largest pharmaceutical companies in the United States, are among its
most important strategic assets and competitive advantages. The Company has
enjoyed long-standing relationships with many of these clients, and a high
percentage of its clients either renew their programs or enter into new
contracts with the Company for new programs. The Company believes that the
quality and stability of its client base promotes the consistency of its core
business and that the scope and complexity of its clients' marketing needs
present opportunities for expansion into new areas. There can be no assurance,
however, that the Company's clients will continue to renew or expand their
relationship with the Company.
 
     During 1997, the Company executed 15 detailing programs for 12 clients. In
1997, Pfizer, Glaxo Wellcome, Astra Merck and Novartis accounted for 25%, 22%,
19% and 10%, respectively, of the Company's revenue. Collectively, these four
clients accounted for approximately 76% of the Company's revenue. The loss of
any one of the foregoing clients could have a material adverse impact on the
Company's business. In 1996, Pfizer, Astra Merck, Novartis and Johnson & Johnson
each accounted for 10% or more of the Company's revenue. Collectively, these
clients accounted for approximately 84% of the Company's revenue. In 1995, one
program accounted for more than 42% of the Company's revenue and three other
programs each accounted for 10% or more of the Company's revenue. Collectively,
these four programs represented approximately 84% of the Company's revenue. In
1994, two programs each accounted for more than 30% of the Company's revenue and
another program accounted for 10% or more of the Company's revenue. Together,
the three programs represented approximately 83% of the Company's revenue.
 
                                       32

<PAGE>
  CONTRACTS
 
     Given the customized nature of the Company's business, it utilizes a
variety of contract structures with its clients. Generally, contracts provide
for a fee to be paid based on the Company delivering a specified package of
services. Contracts typically include performance benchmarks, such as a minimum
number of sales representatives or a minimum number of calls. In certain
instances, the Company may be entitled to additional compensation based upon the
success of the program and/or subject to penalties for failing to meet stated
performance benchmarks. The Company typically receives a portion of its fee upon
commencement of the program to reflect the costs of implementing such program.
In addition, contracts typically provide that the Company is entitled to a fee
for each sales representative hired by the client during or at the conclusion of
a program.
 
     The Company's contracts generally are for terms of six months to one year
and are subject to renewal upon expiration. However, the Company's contracts are
terminable by the client for any reason upon 30 to 90 days notice. The Company's
contracts typically provide for termination payments by the client upon a
termination without cause. While the cancellation of certain of the Company's
contracts by a client without cause may result in the imposition of penalties on
such client, such penalties may not act as an adequate deterrent to the
termination of any such contracts. In addition, there can be no assurance that
such penalties will offset the lost revenue or the costs incurred by the Company
as a result of such termination. The loss or termination of a large contract or
the loss of multiple contracts could adversely affect the Company's future
revenue and profitability. Contracts may also be terminated for cause if the
Company fails to meet stated performance benchmarks. To date, no programs have
been terminated for cause.
 
     The Company's contracts typically contain cross-indemnification provisions
between the Company and its client. Typically, the client will indemnify the
Company against product liability and related claims arising from the sale of
the product and the Company indemnifies the clients with respect to the errors
and omissions of the Company's sales representatives in the course of their
detailing activities. To date, the Company has not asserted, nor has there been
asserted against the Company, any claim for indemnification pursuant to a
contract.
 
MARKETING AND BUSINESS DEVELOPMENT
 
     Most of the Company's revenue is derived from renewals and extensions of
existing programs and new programs with existing clients. The Company derives
new business from responses to 'requests for proposals' from pharmaceutical
companies that the Company believes are the result of its promotional and
advertising efforts. Recently, the Company has increasingly engaged in proactive
efforts to generate more business from new and prospective clients. The Company
has implemented a sales process that is designed to leverage its results-
oriented image through case studies, references, ROI models and comprehensive
proposals. The Company also has implemented an enhanced marketing and new
business development process for the purpose of improving its ability to secure
more contracts both within the pharmaceutical industry and in other healthcare
markets. This new business development process relies on the use of a dedicated
sales and marketing team.
 
     The Company seeks to promote awareness of its capabilities to senior level
executives, product managers and sales managers of both its existing and
potential clients so that when situations arise where additional product
detailing services are needed, those prospects are already aware of the Company
and its image as a high-quality, results-oriented firm. In order to build and
sustain awareness of its services, a combination of trade journal advertising,
mailings, and a public relations campaign are utilized. The Company advertises
in publications such as Pharmaceutical Executive and Med Ad News. The marketing
department maintains a proprietary mailing list of over 3,000 pharmaceutical
industry personnel including CEOs, vice presidents and marketing, sales and
product managers. In addition to its ongoing monthly mailings, the Company also
conducts specialized mailings in response to contacts received from specific
companies or about specific developments within the industry. The public
relations campaign also involves interviews in trade journals and other
publications and speaking engagements for the Company's executives.
 
                                       33

<PAGE>
COMPETITION
 
     The primary competitive factor affecting contract sales services is the
ability to quickly hire, train, deploy and manage qualified sales
representatives to implement simultaneously several large product detailing
programs. The Company also competes with other CSOs on the basis of such factors
as its reputation, quality of its services, experience of management,
performance record, customer satisfaction, ability to respond to specific client
needs, integration skills and price. The Company believes it competes favorably
with respect to each of these factors.
 
     The Company primarily competes with in-house sales and marketing
departments of pharmaceutical companies, other CSOs and other third party
providers to the pharmaceutical industry, many of which possess substantially
greater capital, personnel and other resources than the Company. In addition to
the in-house sales forces of pharmaceutical companies, the Company's current
major competitors include CSOs such as Innovex Limited, a subsidiary of
Quintiles Transnational Corp., and the various sales and marketing affiliates of
Snyder Communications, Inc. As a result of competitive pressures, various sales
and marketing organizations providing services to the pharmaceutical industry
are consolidating and are becoming targets of global organizations. This trend
is likely to produce increased competition among CSOs for both clients and
acquisition candidates and increased competitive pressures on smaller providers.
If the trend in the pharmaceutical industry towards consolidation continues,
pharmaceutical companies may have excess in-house sales force capacity and may,
as a result, reduce or eliminate their use of CSOs. There are relatively few
barriers to entry into the CSO industry and there can be no assurance that, as
the CSO industry continues to evolve, additional competitors with greater
resources than the Company will not enter the industry or that the Company's
customers will not choose to conduct more of their sales services internally,
with other CSOs or with organizations that can provide a broader range of sales
and marketing services. Although the Company intends to monitor industry trends
and respond accordingly, there can be no assurance that the Company will be able
to anticipate and successfully respond to such trends. Increased competition may
lead to price and other forms of competition that may have a material adverse
effect on the Company's business and results of operations.
 
GOVERNMENT AND INDUSTRY REGULATION
 
     The healthcare industry is subject to extensive regulation. Various laws,
regulations and guidelines promulgated by government, industry and professional
bodies affect, among other matters, the provision, licensing, labeling,
marketing, promotion, sale and reimbursement of healthcare services and
products, including pharmaceutical products. It is also possible that additional
or amended laws, regulations or guidelines could be adopted in the future.
 
     The pharmaceutical industry is subject to extensive federal regulation and
oversight by the FDA. For instance, the Federal Food, Drug and Cosmetic Act, as
supplemented by various other statutes, regulates, among other matters, the
approval, labeling, advertising, promotion, sale and distribution of drugs,
including the practice of providing product samples to physicians. Under this
statute, the FDA asserts its authority to regulate all promotional activities
involving prescription drugs. In addition, the sale or distribution of
pharmaceuticals may also be subject to the Federal Trade Commission Act
('FTCA'). Finally, the Prescription Drug Marketing Act ('PDMA') regulates the
ability of pharmaceutical companies to provide physicians with free samples of
their products. Essentially, the PDMA requires extensive record keeping and
labeling of such samples for tracing purposes. Accordingly, the business of the
Company and its clients, to the extent such business involves promotion and
marketing of pharmaceutical products, are subject to the extensive regulation
governing the pharmaceutical industry, and there can be no assurance that the
Company will not be subject to increased regulatory scrutiny in the future.
 
     In addition, some of the services that the Company may provide in the
future are affected by various guidelines promulgated by industry and
professional organizations. For example, certain ethical guidelines promulgated
by the American Medical Association ('AMA') govern, among other matters, the
receipt by physicians of gifts from health-related entities. These guidelines
govern the honoraria, and other items of pecuniary value, which AMA member
physicians may receive, directly or indirectly, from pharmaceutical companies.
Similar guidelines and policies have been adopted by other professional and
industry organizations, such as PhRMA.
 
                                       34

<PAGE>
     The healthcare industry is subject to federal and state laws pertaining to
healthcare fraud and abuse. In particular, certain federal and state laws
prohibit manufacturers, suppliers and providers from offering or giving or
receiving kickbacks or other remuneration in connection with ordering or
recommending purchase or rental of healthcare items and services. The federal
anti-kickback statute provides both civil and criminal penalties for, among
other things, offering or paying any remuneration to induce someone to refer
patients to, or to purchase, lease, or order (or arrange for or recommend the
purchase, lease, or order of), any item or service for which payment may be made
by Medicare or certain federally-funded state healthcare programs (e.g.,
Medicaid). This statute also prohibits soliciting or receiving any remuneration
in exchange for engaging in any of these activities. The prohibition applies
whether the remuneration is provided directly or indirectly, overtly or
covertly, in cash or in kind. Violations of the law can result in numerous
sanctions, including criminal fines, imprisonment, and exclusion from
participation in the Medicare and Medicaid programs.
 
     Several states also have referral, fee splitting and other similar laws
that may restrict the payment or receipt of remuneration in connection with the
purchase or rental of medical equipment and supplies. State laws vary in scope
and have been infrequently interpreted by courts and regulatory agencies, but
may apply to all healthcare items or services, regardless of whether Medicare or
Medicaid funds are involved.
 
     The failure of the Company or its clients to comply with, or any change in,
the applicable regulatory requirements or professional organization or industry
guidelines could, among other things, limit or prohibit the Company or its
clients from conducting certain business activities, subject the Company or its
clients to adverse publicity, increase the costs of regulatory compliance or
subject the Company or its clients to monetary fines or other penalties. Any
such actions could have a material adverse affect on the Company.
 
LIABILITY AND INSURANCE
 
     Liability Insurance.  Participants in the healthcare industry are subject
to lawsuits alleging malpractice, product liability and other legal theories,
many of which can involve large claims and significant legal costs. As a
provider of product detailing services to the pharmaceutical industry, the
Company is subject to the risk of being named as a party in such lawsuits. As a
result of its contract sales services, the Company believes that it may become
involved in litigation regarding the products distributed by its personnel, with
the attendant risks of significant legal costs, substantial damage awards and
adverse publicity. Even if such claims ultimately prove to be without merit,
defending against them can result in adverse publicity, diversion of
management's time and attention and substantial expenses, which could have a
material adverse effect on the Company.
 
     The Company maintains general liability insurance, which it believes to be
adequate in amount and coverage for the current size and scope of its operations
although there can be no assurance of that fact. However, the policies
maintained by the Company do not insure it against the errors and omissions of
its employees. The Company may seek increased insurance coverage as well as
insurance for the errors and omissions of its employees in connection with
expanding its service offerings, although the Company has not experienced
difficulty in obtaining insurance coverage in the past, there can be no
assurance that the Company will obtain increased or additional insurance
coverage on acceptable terms or at all. In addition, although the Company's
clients may indemnify the Company for the client's negligent conduct, such
indemnification may not be adequate in light of all of the potential litigation
risks facing the Company. In addition, the Company is often required to
indemnify its clients in the event of the Company's negligence. The Company,
therefore, could be held responsible for losses incurred in connection with the
performance of its services or otherwise and could incur substantial costs in
connection with legal proceedings associated with the performance of its
services or the pharmaceutical products with respect to which it provides
services.
 
     Employment Practice Liability Insurance.  Because the nature of the
Company's business is heavily dependent on its sales force, the Company has
obtained employment practice liability insurance, which insures the Company
against claims made by employees or former employees relating to their
employment, i.e., wrongful termination, sexual harassment, etc. To date, the
Company has not made any claims under this policy. There can be no assurance,
however, that the coverage maintained by the Company will be sufficient to cover
all future claims or will continue to be available in adequate amounts or at a
reasonable cost.
 
                                       35

<PAGE>
LEGAL PROCEEDINGS
 
     From time to time the Company is involved in litigation incidental to its
business. The Company is not currently a party to any pending litigation which,
if decided adversely to the Company, would have a material adverse effect on the
business, financial condition or results of operations of the Company and the
Company is not aware of any material threatened litigation.
 
FACILITIES AND EMPLOYEES
 
     The Company's corporate headquarters are currently located in Mahwah, New
Jersey, in approximately 11,000 square feet of space occupied under a lease
which expires on April 29, 1998. The Company has entered into a new lease for
approximately 27,000 square feet in Upper Saddle River, New Jersey. The new
lease is to take effect on May 1, 1998 and is for a term of 66 months with an
option to extend for an additional five years. In addition, the Company has a
right of first offer with respect to additional space as it becomes available.
Total base rent payable during the term of the new lease is approximately $3.0
million. Additional rent is payable with respect to increases in certain
operating costs over base year amounts.
 
     As of December 31, 1997, the Company had approximately 1,165 employees. The
Company has approximately 70 people working at its headquarters in Mahwah, New
Jersey, 995 sales representatives, and 100 field sales managers. The Company is
not party to a collective bargaining agreement with a labor union and considers
its relations with its employees to be good.
 
                                       36

<PAGE>
                                   MANAGEMENT
 
DIRECTORS AND EXECUTIVE OFFICERS
 
     The following table sets forth the names, ages and principal position, of
the Directors, Director Nominees, executive officers and key employees of the
Company:
 
<TABLE>
<CAPTION>
NAME                                   AGE                                 POSITION
- ------------------------------------   ---   ---------------------------------------------------------------------
<S>                                    <C>   <C>
John P. Dugan(1)(2).................   62    Chairman of the Board of Directors and Director of Strategic Planning
Charles T. Saldarini................   34    President, Chief Executive Officer and Director
Bernard C. Boyle....................   53    Chief Financial Officer, Executive Vice President, Secretary and
                                             Treasurer
Steven K. Budd......................   41    Chief Operating Officer and Executive Vice President
Robert Wynne........................   47    Vice President -- Account Sales
Cherie Aldana.......................   50    Vice President -- Human Resources
John M. Pietruski ( )...............   64    Director Nominee
Jan Martens Vecsi( )................   53    Director Nominee
Gerald J. Mossinghoff( )............   62    Director Nominee
</TABLE>
 
- ------------------
(1) Member of Audit Committee
 
(2) Member of Compensation Committee
 
     John P. Dugan is the founder and Chairman of the Board of Directors of the
Company and Director of Strategic Planning. He served as its President from
inception until January 1995 and as its Chief Executive Officer from inception
until November 1997. In 1972, Mr. Dugan founded Dugan Communications, a medical
advertising agency that later became known as Dugan Farley Communications
Associates Inc. ('DFC') and served as its President until 1990. In 1990 Mr.
Dugan acquired sole control of the Company, which was then a wholly-owned
subsidiary of DFC. Mr. Dugan was a founder and served as the President of the
Medical Advertising Agency Association from 1983 to 1984. Mr. Dugan also served
on the Board of Directors of the Pharmaceutical Advertising Council (now known
as the Healthcare Marketing Communications Council, Inc.) and was its President
from 1985 to 1986. Mr. Dugan received an M.B.A. from Boston University in 1964.
 
     Charles T. Saldarini is the President and Chief Executive Officer of the
Company and a Director. Mr. Saldarini became President in January 1995 and Chief
Executive Officer in November 1997. Prior to January 1995 Mr. Saldarini was
Chief Operating Officer of the Company. Mr. Saldarini joined the Company in 1987
as a sales manager. Mr. Saldarini received an A.B. in political science from
Syracuse University in 1985.
 
     Bernard C. Boyle has served as the Company's Executive Vice President and
Chief Financial Officer since March 1997 when he joined the Company. In 1990,
Mr. Boyle founded BCB Awareness, Inc., a firm that provided management advisory
services to the Company, among others, and served as its President until March
1997. During that period he was also a partner in Boyle & Palazzolo, Partners,
an accounting firm that also provided services to the Company. From 1982 through
1990 he served as Controller and then Chief Financial Officer and Treasurer of
William Douglas McAdams, Inc., an advertising agency. From 1966 through 1971,
Mr. Boyle was employed by the national accounting firm of Coopers & Lybrand
L.L.P. as supervisor/senior audit staff. Mr. Boyle received a B.B.A. in
Accounting from Manhattan College in 1965 and an M.B.A. in Corporate Finance
from New York University in 1972.
 
     Steven K. Budd served the Company as a consultant from December 1995 to
April 1996 when he joined as Vice President -- Account Group Sales. He became
Executive Vice-President in July 1997 and Chief Operating Officer in January
1998. Prior to joining the Company, from April through December 1995, Mr. Budd
was an independent consultant. From January 1994 through April 1995, Mr. Budd
was employed by Innovex, Inc., a competing CSO, as a Director of New Business
Development. From 1989 through December 1993, Mr. Budd was employed by
Professional Detailing Network ('PDN'), a competing CSO, as a Vice President
with responsibility for building sales teams and developing marketing
strategies. Mr. Budd received a B.A. in History and Education from Susquehanna
University in 1978.
 
                                       37

<PAGE>
     Robert Wynne joined the Company in August 1990 as a Regional Sales Manager
based in Chicago, Illinois. He currently serves as Vice President -- Account
Sales, a position he has held since December 1994. From 1984 through 1990, Mr.
Wynne was employed by Carnation Nutritional Products Co. and the McNeil Consumer
Products Company, Professional Division, an affiliate of Johnson & Johnson, as a
sales representative and trainer. Mr. Wynne received a B.S. in Secondary
Education from the University of Minnesota in 1972 and an M.S. in Management of
Human Resources from National College of Education in 1985.
 
     Cherie Aldana joined the Company in 1988. Initially, she was employed as
Accounting Manager responsible for financial, payroll, benefits and personnel.
In 1990 she was promoted to Director of Human Resources and in January 1996 to
Vice President -- Human Resources. Ms. Aldana received a B.S. in Accounting from
York College in 1972 and has received certification as a Professional of Human
Resources from the Human Resources Certification Institute, a division of the
Society of Human Resource Management.
 
     Gerald J. Mossinghoff has been nominated to become a director of the
Company immediately upon consummation of this Offering. Mr. Mossinghoff is a
former Assistant Secretary of Commerce and Commissioner of Patents and
Trademarks of the Department of Commerce (1981 to 1985) and served as President
of Pharmaceutical Research and Manufacturers of America from 1985 to 1996. Since
1997 he has been Senior Counsel to the law firm of Oblon, Spivak, McClelland,
Maier and Newstadt of Arlington, Virginia. Mr. Mossinghoff has been a visiting
professor of Intellectual Property Law at the George Washington University Law
School since 1997 and Adjunct Professor of Law at George Mason University School
of Law since 1997. Mr. Mossinghoff served as United States Ambassador to the
Diplomatic Conference on the Revision of the Paris Convention from 1982 to 1985
and as Chairman of the General Assembly of the United Nations World Intellectual
Property Organization from 1983 to 1985. He is also a former Deputy General
Counsel of the National Aeronautics and Space Administration (1976 to 1981). Mr.
Mossinghoff received an Electrical Engineering degree from St. Louis University
in 1957 and a Juris Doctor degree with Honors from the George Washington
University Law School in 1961. He is a member of the Order of the Coif and is a
Fellow in the National Academy of Public Administration. He is the recipient of
many honors, including NASA's Distinguished Service Medal and the Secretary of
Commerce Award for Distinguished Public Service.
 
     John M. Pietruski has been nominated to become a director of the Company
immediately upon consummation of this Offering. Since 1990 Mr. Pietruski has
been the Chairman of the Board of Texas Biotechnology Corp., a pharmaceutical
research and development company. He is a retired Chairman of the Board and
Chief Executive Officer of Sterling Drug Inc. With Sterling Drug Inc. from 1977
to his retirement in 1988, he also held the positions of Executive Vice
President, President and Chief Operating Officer. Mr. Pietruski is a member of
the Boards of Directors of Hershey Foods Corporation, GPU, Inc., Lincoln
National Corporation and McKesson Corporation. Mr. Pietruski graduated Phi Beta
Kappa with a B.S. in Business Administration with honors from Rutgers University
in 1954 and currently serves as a regent of Concordia College.
 
     Jan Martens Vecsi has been nominated to become a director of the Company
immediately upon consummation of this Offering. Ms. Vecsi is the sister-in-law
of John P. Dugan, the Chairman of the Board of the Company. Ms. Vecsi was
employed by Citibank, N.A. from 1967 through 1996 when she retired. Starting in
1986 she served as the Senior Human Resources Officer and Vice President of the
Citibank Private Bank. Ms. Vecsi received a B.A. in Psychology and Elementary
Education from Immaculata College in 1965.
 
     The Board of Directors of the Company is divided into three classes as
nearly equal in number as possible. Each year the shareholders will elect the
members of one of the three classes to a three-year term of office. Ms. Vecsi
serves in the class whose term expires in 1999; Messrs. Saldarini and Pietruski
serve in the class whose term expires in 2000; and Messrs. Dugan and Mossinghoff
serve in the class whose term expires in 2001.
 
     The Board of Directors has an Audit Committee and a Compensation Committee.
The Audit Committee reviews the scope and results of the audit and other
services provided by the Company's independent accountants and internal controls
of the Company. The Compensation Committee is responsible for the approval of
compensation arrangements for officers of the Company and the review of the
Company's compensation plans and policies.
 
                                       38

<PAGE>
EXECUTIVE COMPENSATION
 
     Summary Compensation. The following table presents certain information
concerning compensation paid or accrued for services rendered to the Company in
all capacities during the year ended December 31, 1997, for the Chief Executive
Officer and the other four executive officers of the Company whose aggregate
annual base salary and bonus for 1997 exceeded $100,000 (collectively, the
'Named Executive Officers').
 
<TABLE>
<CAPTION>
                                                                                          LONG-TERM
                                                                                         COMPENSATION
                                                                                         ------------
                                                         ANNUAL COMPENSATION              SHARES OF
                                                 ------------------------------------       COMMON
                                                                            OTHER           STOCK
                                                                            ANNUAL        UNDERLYING      ALL OTHER
         NAME AND PRINCIPAL POSITION              SALARY      BONUS      COMPENSATION      OPTIONS       COMPENSATION
- ----------------------------------------------   --------    --------    ------------    ------------    ------------
<S>                                              <C>         <C>         <C>             <C>             <C>
John P. Dugan
  Chairman of the Board and Former Chief
  Executive Officer(1)........................   $125,000          --      $ 26,441          --           $2,243,000(1)
Charles T. Saldarini
  President and Chief Executive Officer.......   $120,000    $237,000(2)   $  9,724          --           $4,050,000(3)
Steven K. Budd
  Chief Operating Officer and
  Executive Vice President....................   $112,613    $ 48,000      $  8,396                          --
Bernard C. Boyle
  Chief Financial Officer,
  Executive Vice President,
  Secretary and Treasurer.....................   $105,000(4) $ 18,000      $  1,155                          --
Robert Wynne
  Vice President--Account Sales...............   $102,000    $ 18,000      $  1,155          --              --
</TABLE>
 
- ------------------
(1) Mr. Dugan was the Chief Executive Officer of the Company until November
    1997. All other compensation represents the bonus payment to Mr. Dugan as
    the majority shareholder of the Company. Such compensation was based on the
    Company's estimated profitability and working capital requirements. As the
    Company will no longer qualify as an S Corporation after the Offering, it is
    not expected that Mr. Dugan will receive bonus payments after the Offering
    in future periods.
(2) Reflects a bonus paid to Mr. Saldarini, President and Chief Executive
    Officer and a minority shareholder of the Company. In addition to the final
    distribution in connection with the termination of the Company's S
    Corporation status, in the future Mr. Saldarini, as President and Chief
    Executive Officer, may receive cash bonuses as determined by the
    Compensation Committee.
(3) Represents the value of Common Stock issued to Mr. Saldarini in January 1997
    as reported by the Company for financial accounting purposes.
(4) Mr. Boyle joined the Company in March 1997. $15,000 of his salary represents
    amounts paid to Mr. Boyle's consulting company prior to the commencement of
    his employment.
 
     Option Grants. The following table sets forth certain information regarding
options granted by the Company to the Named Executive Officers during 1997.
 
                       OPTION GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                                              INDIVIDUAL GRANTS
                                           --------------------------------------------------------        POTENTIAL
                                                            PERCENT OF                                  REALIZABLE VALUE
                                                              TOTAL                                    AT ASSUMED ANNUAL
                                             NUMBER OF       OPTIONS                                     RATES OF STOCK
                                              SHARES        GRANTED TO                                 PRICE APPRECIATION
                                            UNDERLYING      EMPLOYEES      EXERCISE                     FOR OPTION TERM
                                              OPTIONS       IN FISCAL        PRICE       EXPIRATION    ------------------
                  NAME                      GRANTED (#)        YEAR        ($/SHARE)        DATE       5% ($)     10% ($)
- ----------------------------------------   -------------    ----------    -----------    ----------    -------    -------
<S>                                        <C>              <C>           <C>            <C>           <C>        <C>
John P. Dugan...........................       --             --             --             --           --         --
Charles T. Saldarini....................       --             --             --             --           --         --
Steven K. Budd..........................                       58.3%        $             12/31/05     $          $
Bernard C. Boyle........................                       41.7%        $             12/31/05     $          $
Robert Wynne............................       --             --             --             --           --         --
</TABLE>
 
                                       39

<PAGE>
     Option Exercises and Year-End Option Values. The following table provides
information with respect to options exercised by the Named Executive Officers
during 1997 and the number and value of unexercised options held by the Named
Executive Officers as of December 31, 1997.
 
   AGGREGATED OPTION EXERCISE IN LAST FISCAL YEAR AND YEAR-END OPTION VALUES
 
<TABLE>
<CAPTION>
                                                                   NUMBER OF SHARES UNDERLYING      VALUE OF UNEXERCISED IN-THE-
                                                                  UNEXERCISED OPTIONS AT FISCAL       MONEY OPTIONS AT FISCAL
                                                                          YEAR-END (#)                    YEAR-END ($)(1)
                            SHARES ACQUIRED   VALUE REALIZED    ---------------------------------   ----------------------------
NAME                        ON EXERCISE (#)       ($)(1)          EXERCISABLE      UNEXERCISABLE    EXERCISABLE    UNEXERCISABLE
- --------------------------  ---------------   ---------------   ---------------   ---------------   -----------    -------------
<S>                         <C>               <C>               <C>               <C>               <C>            <C>
John P. Dugan.............      --                --                --                --               --              --
Charles T. Saldarini......      --                --                --                --               --              --
Steven K. Budd............      --                --
Bernard C. Boyle..........      --                --
Robert Wynne..............      --                --                --                --               --              --
</TABLE>
 
- ------------------------
(1) For the purposes of this calculation, value is based upon the difference
    between the exercise price and $_____ per share, the fair market value of
    the Common Stock as determined by the Board of Directors.
 
EMPLOYMENT CONTRACTS
 
     In January 1998, the Company entered into an employment agreement with John
P. Dugan providing for his employment as Chairman of the Board and Director of
Strategic Planning. The Agreement provides for an annual salary of $125,000 and
no cash bonuses and for participation in all executive benefit plans.
 
     In _________ 199__, the Company entered into an employment agreement with
Charles T. Saldarini providing for his employment, effective upon the closing of
this Offering, as President and Chief Executive Officer for a term expiring on
___________ _____, 200_. The Agreement provides for an annual base salary of
$_________ and for participation in all executive benefit plans. The agreement
also provides, among other things, that, if his employment is terminated without
cause (as defined in the agreement), the Company will pay him an amount equal to
the salary which would have been payable to him over the unexpired term of his
employment agreement.
 
     The Company has also entered into employment agreements with each of
Messrs. Boyle and Budd, providing for their respective employment, effective
upon the closing of this Offering, as Chief Financial Officer and Chief
Operating Officer, for terms expiring on ______ __, 200_. The agreements provide
for an annual base salary of $_____ for Mr. Boyle and $__________ for Mr. Budd
and for their participation in all executive benefit plans. Each agreement also
provides, among other things, that, if employment is terminated by the Company
without cause (as defined), the Company will pay the employee an amount equal to
the salary which would have been payable over the unexpired term of the
employment agreement.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION IN COMPENSATION
DECISIONS
 
     Prior to this Offering, the Company has had no separate Compensation
Committee or other committee performing equivalent functions. As a result,
compensation matters were performed by the Board of Directors or senior
management. None of the Directors expected to serve on the Compensation
Committee is an employee of the Company, and neither the Chief Executive Officer
nor any other executive officer will serve on the Compensation Committee. No
Director or executive officer of the company is a Director or executive officer
of any other corporation that has a director or executive officer who is also a
Director of the Company.
 
1998 STOCK OPTION PLAN
 
     In __________, 1998, in order to attract and retain persons necessary for
the success of the Company, the Company adopted its 1998 Stock Option Plan (the
'Plan') covering up to __________ of its Common Shares, pursuant to which
officers, directors and key employees of the Company and consultants to the
Company are eligible to receive incentive and/or non-qualified stock options.
The Plan, which expires in October 2008, will be administered by the Board of
Directors or a committee designated by the Board of Directors. The selection of
participants, allotment of shares, determination of price and other conditions
relating to the purchase of options will be determined by the Board of
Directors, or a committee thereof, in its sole discretion. Incentive stock
options granted under the Plan are exercisable for a period of up to 10 years
from the date of grant at an exercise price which is not less than the fair
market value of the Common Stock on the date of the grant, except that the term
of an incentive stock option granted under the Plan to a shareholder owning more
than 10% of the
 
                                       40

<PAGE>
outstanding Common Stock may not exceed five years and its exercise price may
not be less than 110% of the fair market value of the Common Stock on the date
of the grant. At February 1, 1998 options for an aggregate of ________ shares,
exercisable at a price of $______ per share during a ten-year period had been
granted to Bernard C. Boyle and Steven K. Budd, and were outstanding under the
Plan. These options are exercisable for one-third of the shares covered thereby
as of the earlier of June 30, 1998 or the completion of this Offering and for an
additional one-third of the shares covered thereby each year thereafter. No
other options have been granted or exercised under the Plan. However,
immediately after the consummation of the Offering, the Company intends to grant
approximately __________ incentive stock options to approximately __________
employees. Such options will, generally, vest over three years and will be
exercisable at the public offering price. Options for ________ shares will be
granted to each of the Company's three outside directors upon their taking
office immediately following the closing of the Offering.
 
COMPENSATION OF DIRECTORS
 
     Each non-employee member of the Board of Directors will receive an annual
director's fee of $_____ plus $______ for each meeting attended and
reimbursement for travel costs and other out-of-pocket expenses incurred in
attending each Directors' meeting. In addition, committee members will receive
$__________ for each committee meeting attended. Additionally, pursuant to the
1998 Stock Option Plan each non-employee Director upon election to the Board
will receive options to purchase _____ shares of Common Stock exercisable at the
fair market value on the date of grant and additionally will receive automatic
grants of options to purchase ______ shares of Common Stock at the beginning of
each calendar year. See '-- 1998 Stock Option Plan.'
 
401(K) PLAN
 
     The Company maintains a retirement plan (the '401(k) Plan') intended to
qualify under Sections 401(a) and 401(k) of the Code. The 401(k) Plan is a
defined contribution plan that covers employees of the Company at least 21 years
of age, who have been employed by the Company for at least one year. Employees
may contribute up to 15% of their annual wages (subject to an annual limit
prescribed by the Code) as pre-tax salary deferral contributions. Effective
January 1, 1997, the Company committed to make mandatory contributions to the
401(k) Plan to match employee contributions up to a maximum of 2% of each
participating employee's annual wages. The Company's contribution to the 401(k)
Plan for 1997 was approximately $172,000.
 
LIMITATION OF DIRECTORS' LIABILITY AND INDEMNIFICATION
 
     The DGCL authorizes corporations to limit or eliminate the personal
liability of directors to corporations and their shareholders for monetary
damages for breach of directors' fiduciary duty of care. The Company's
Certificate of Incorporation limits the liability of directors of the Company to
the Company or its shareholders to the fullest extent permitted by Delaware law.
See 'Description of Capital Stock -- Certain Provisions of the Company's
Certificate of Incorporation and Bylaws.'
 
     The Company's Certificate of Incorporation provides mandatory
indemnification rights to any officer or Director of the Company who, by reason
of the fact that he or she is an officer or Director of the Company, is involved
in a legal proceeding of any nature. Such indemnification rights include
reimbursement for expenses incurred by such officer or Director in advance of
the final disposition of such proceeding in accordance with the applicable
provisions of the DGCL. Insofar as indemnification for liabilities under the
Securities Act may be provided to officers and Directors or persons controlling
the Company, the Company has been informed that in the opinion of the Securities
and Exchange Commission (the 'Commission'), such indemnification is against
public policy as expressed in the Securities Act and is, therefore,
unenforceable.
 
     There is no pending litigation or proceeding involving a Director, officer,
employee or agent of the Company in which indemnification by the Company will be
required or permitted. The Company is not aware of any threatened litigation or
proceeding that may result in a claim for such indemnification.
 
                                       41

<PAGE>
                              CERTAIN TRANSACTIONS
 
     During 1997, Boomer & Son, Inc. ('B&S'), a corporation which prior to 1998
was wholly-owned by John P. Dugan, the Company's Chairman of the Board, provided
advertisement production and placement services to the Company. Mr. Dugan is not
actively involved in B&S's business. The Company purchased advertising in the
amount of $1.6 million through B&S at stated advertising rates set by the
periodicals and publications in which advertisements were placed. B&S received a
commission from the publications for its placement services. In addition, in
1997 B&S repaid approximately $196,000 of advances made to it by the Company in
1996. At December 31, 1997 the net amount due from B&S was approximately
$27,000. See note 8 to the Company's Financial Statements. The Company
anticipates that this amount will be repaid prior to the Offering.
 
     At the end of 1997 Mr. Dugan transferred his interest in B&S to his son and
daughter-in-law. The Company and B&S propose to enter into an agreement pursuant
to which B&S will continue to place advertising on behalf of the Company with
various media. As of February 1, 1998 the total amount of advertising placed by
B&S on behalf of the Company in 1998 was approximately $180,000. The Company
believes that the amounts paid to B&S were no less favorable than would be
available in an arms-length negotiated transaction with an unaffiliated entity.
See note 8 to the Company's Financial Statements.
 
     The Company and Charles T. Saldarini entered into an employment agreement
as of January 1, 1997, which provided for, among other things, an outright grant
of shares of Common Stock to Mr. Saldarini. As a result of such grant, Mr.
Saldarini owns 15.0% of the outstanding shares of Common Stock immediately prior
to the Offering. In connection with such grant, the Company incurred a non-cash,
non-recurring expense of $4.5 million for financial reporting purposes.
 
     The Company has been subject to taxation under Subchapter S of the Code
since January 1, 1991 and under the corresponding provisions of the tax laws of
the State of New Jersey since January 1, 1994. As a result, the net income of
the Company, for Federal and New Jersey state income tax purposes, has been
reported by and taxable directly to the Company's shareholders rather than to
the Company. In 1996, the Company paid approximately $1.5 million to Mr. Dugan,
its Chief Executive Officer and sole shareholder as bonus compensation. In 1997,
the Company paid an aggregate of approximately $2.48 million of bonus
compensation to its shareholder-employees, Mr. Dugan and Charles T. Saldarini,
its President. The Company's S Corporation tax status will terminate upon the
consummation of this Offering. Immediately prior to this Offering, the Company
will make a final distribution (consisting of an aggregate of approximately
$______ million in cash payments) to its shareholders. This payment represents
the shareholders' equity in the Company prior to the conversion date.
 
                                       42

<PAGE>
                             PRINCIPAL SHAREHOLDERS
 
     The following table sets forth certain information known to the Company
regarding the beneficial ownership of Common Stock as of December 31, 1997 and
as adjusted to reflect the sale of the shares offered hereby, by (i) each person
known to the Company to be the beneficial owner of more than 5% of its
outstanding shares of Common Stock, (ii) each Director and Director Nominee of
the Company, (iii) each Named Executive Officer and (iv) all Directors, Director
Nominees and Named Executive Officers of the Company as a group. Except as
otherwise indicated, the persons or entities listed below have sole voting and
investment power with respect to all shares of Common Stock owned by them.
 
<TABLE>
<CAPTION>
                                                                                              PERCENTAGE OF SHARES
                                                                                              BENEFICIALLY OWNED(2)
                                                                 NUMBER OF SHARES       ---------------------------------
NAME AND ADDRESS(1)                                            BENEFICIALLY OWNED(2)    BEFORE OFFERING    AFTER OFFERING
- ------------------------------------------------------------   ---------------------    ---------------    --------------
<S>                                                            <C>                      <C>                <C>
John P. Dugan...............................................                                   85.0%
Charles T. Saldarini........................................                                   15.0%
Steven K. Budd..............................................                (3)                 *               *
Bernard C. Boyle............................................                (4)                 *               *
John M. Pietruski...........................................                (5)                   --            *
Jan Martens Vecsi...........................................                (5)                   --            *
Gerald J. Mossinghoff.......................................                (5)                   --            *
All Officers, Directors and Director Nominees as a group (9
  persons)..................................................                (6)               100.0%
                                                               ---------------------    ---------------    --------------
</TABLE>
 
- ------------------
 
<TABLE>
<S>   <C>
*     Less than 1%.
(1)   The addresses of Messrs. Dugan and Saldarini are c/o the Company, 599 MacArthur Boulevard, Mahwah, New Jersey
      07430-2326.
(2)   Pursuant to the rules of the Commission, shares of the Company's Common Stock that a person has the right to
      acquire within 60 days of the date hereof pursuant to the exercise of stock options are deemed to be
      outstanding for the purpose of computing the percentage ownership of such person but are not deemed
      outstanding for the purpose of computing the percentage ownership of any other person.
(3)   Represents ____ shares issuable pursuant to options exercisable within 60 days of the date hereof.
(4)   Represents ____ shares issuable pursuant to options exercisable within 60 days of the date hereof.
(5)   Represents ____ shares issuable pursuant to options exercisable within 60 days of the date hereof.
(6)   Includes ____ shares issuable pursuant to options exercisable within 60 days of the date hereof.
</TABLE>
 
     All of the shares of Common Stock set forth in the above table are subject
to agreements prohibiting the sale, assignment or transfer for 180 days from the
date of this Prospectus without the prior written consent of Morgan Stanley &
Co. Incorporated. See 'Underwriting.'
 
                                       43

<PAGE>
                          DESCRIPTION OF CAPITAL STOCK
 
     The Company's authorized capital stock consists of 30,000,000 shares of
Common Stock, par value of $.01 per share ('Common Stock'), and 5,000,000 shares
of Preferred Stock, par value of $.01 per share ('Preferred Stock'). Upon
completion of the Offering, there will be ________ shares of Common Stock
outstanding and no shares of Preferred Stock outstanding. As of December 31,
1997, there were outstanding ________ shares of Common Stock held of record by
two stockholders. In addition, at December 31, 1997, there were outstanding
options to purchase ______ shares of Common Stock.
 
COMMON STOCK
 
     The holders of Common Stock are entitled to one vote for each share held of
record on all matters submitted to a vote of stockholders. Subject to the
preferences that may be applicable to any outstanding Preferred Stock, the
holders of Common Stock are entitled to receive dividends as and when declared
by the Board of Directors out of funds legally available for dividends, and, in
the event of liquidation, dissolution or winding up of the Company, to share
ratably in all assets remaining after the payment of liabilities. The Common
Stock has no preemptive, conversion or other subscription rights. All
outstanding shares of Common Stock are fully paid and nonassessable.
 
PREFERRED STOCK
 
     The Board of Directors is authorized to issue the undesignated Preferred
Stock in one or more series, to determine the powers, preferences and rights,
and the qualifications, limitations or restrictions, granted to or imposed upon
any wholly unissued series of undesignated Preferred Stock, and to fix the
number of shares constituting any series and the designation of such series,
without any further vote or action by the shareholders. The issuance of
Preferred Stock may have the effect of delaying, deferring or preventing a
change in control of the Company and may adversely affect the voting and other
rights of the holders of Common Stock.
 
CERTAIN PROVISIONS OF THE COMPANY'S CERTIFICATE OF INCORPORATION AND BYLAWS
 
     The Company's Certificate of Incorporation limits the liability of
directors of the Company to the fullest extent permitted under Section 102(b)(7)
of the DGCL. To this end, no director of the Company will be liable to the
Company or to its shareholders for monetary damages for breach of fiduciary duty
as a director, except for liability for (i) any breach of the director's duty of
loyalty to the Company or its shareholders, (ii) acts or omissions not in good
faith or which involve intentional misconduct or a knowing violation of the law,
(iii) any willful or negligent payment of an unlawful dividend, stock purchase,
or redemption or (iv) any transaction from which the director derived an
improper personal benefit.
 
     The Certificate of Incorporation provides that the Board of Directors
consist of three classes of directors serving for staggered three-year terms. As
a result, one-third of the Company's Board of Directors will be elected each
year. In accordance with the DGCL, directors serving on classified boards of
directors may only be removed from office for cause. The Certificate of
Incorporation provides that shareholders may take such action only by the
affirmative vote of at least 66 2/3% of the voting stock outstanding.
 
     The Company's Bylaws provide that only the Board of Directors may call a
special meeting of shareholders and that shareholders must follow an advance
notification procedure for certain shareholder nominations of candidates and for
certain other shareholder business to be conducted at the annual meeting. These
provisions could, under certain circumstances, operate to delay, defer or
prevent a change in control of the Company.
 
     These provisions could delay or frustrate the removal of incumbent
directors or a change in control of the Company. The provisions also could
discourage, impede or prevent a merger, tender offer or proxy contest, even if
such event would be favorable to the interests of shareholders.
 
SECTION 203 OF THE DGCL
 
     As a corporation organized under the laws of the State of Delaware, the
Company is subject to Section 203 of the DGCL which restricts certain business
combinations between the Company and an 'interested stockholder' (in general, a
shareholder owning 15% or more of the Company's outstanding voting stock) or its
 
                                       44

<PAGE>
affiliates or associates for a period of three years following the date on which
the shareholder becomes an 'interested stockholder.' The restrictions do not
apply if (i) the corporation has elected in its certificate of incorporation not
to be governed by the Delaware anti-takeover law (the Company has not made such
an election), (ii) prior to a person qualifying as an 'interested stockholder,'
the Board of Directors approves either the business combination or the
transaction which would cause such individual to become an 'interested
stockholder,' (iii) upon consummation of the transaction in which any person
becomes an 'interested stockholder,' such person owns at least 85% of the voting
stock of the Company outstanding at the time the transaction commences
(excluding shares owned by certain employee stock ownership plans and persons
who are both directors and officers of the Company) or (iv) on or subsequent to
the date on which a person becomes an 'interested stockholder,' the business
combination is both approved by the Board of Directors and authorized at an
annual or special meeting of the Company's shareholders, without written
consent, by the affirmative vote of at least 66 2/3% of the outstanding voting
stock not owned by the 'interested stockholder.'
 
TRANSFER AGENT AND REGISTRAR
 
     The Transfer Agent and Registrar for the Company's Common Stock is American
Stock Transfer & Trust Company.
 
                                       45

<PAGE>
                        SHARES ELIGIBLE FOR FUTURE SALE
 
     Prior to the offering there has been no market for the Common Stock of the
Company. The Company can make no prediction as to the effect, if any, that sales
of shares or the availability of shares for sale will have on the market price
prevailing from time to time. Nevertheless, sales of significant amounts of the
Common Stock in the public market, or the perception that such sales may occur,
could adversely affect prevailing market prices. See 'Risk Factors -- Shares
Eligible for Future Sale.'
 
     Upon completion of the Offering, the Company will have __________ shares of
Common Stock outstanding (excluding _________ shares reserved for issuance upon
the exercise of outstanding stock options) (________ shares of Common Stock
outstanding if the Underwriters' over-allotment option is exercised in full). Of
these shares, the _________ shares offered hereby will be freely tradable
without restrictions or further registration under the Securities Act, except
for any shares purchased by 'affiliates' of the Company, as that term is defined
in Rule 144 under the Securities Act ('Affiliates'), which will be subject to
the resale limitations imposed by Rule 144, as described below. The remaining
__________ shares of Common Stock held by existing shareholders are 'restricted
securities' within the meaning of Rule 144 and may not be resold in the absence
of registration under the Securities Act or pursuant to exemptions from such
registration including, among others, the exemption provided by Rule 144 under
the Securities Act ('Restricted Shares'). Restricted Shares may be sold in the
public market only if registered or if they qualify for an exemption from
registration under Rule 144 or 701 promulgated under the Securities Act, which
rules are summarized below. All officers, directors, shareholders and option
holders of the Company have agreed not to offer, pledge, sell, contract to sell,
sell any option or contract to purchase, purchase any option or contract to
sell, grant any option, right or warrant to purchase, or otherwise transfer or
dispose of, directly or indirectly (or enter into any swap or other arrangement
that transfers to another, in whole or in part, any of the economic consequences
of ownership of), any shares of Common Stock or any securities convertible into
or exercisable or exchangeable for shares of Common Stock, for a period of 180
days after the date of this Prospectus, without the prior written consent of
Morgan Stanley & Co. Incorporated. Morgan Stanley & Co. Incorporated may in its
sole discretion choose to release a certain number of these shares from such
restrictions prior to the expiration of such 180 day period. As a result of such
contractual restrictions and the provisions of Rule 144 and 701, the Restricted
Shares will be available for sale in the public market as follows: (i) no such
shares will be eligible for immediate sale on the date of this Prospectus; and
(ii) all of such shares will be eligible for sale upon expiration of the lock-up
agreements 180 days after the date of this Prospectus, subject to the volume
limitations and other conditions of Rule 144 described below.
 
     In general, under Rule 144 as currently in effect, beginning 90 days after
the date of this Prospectus, a person (or persons whose shares are required to
be aggregated) whose restricted securities have been outstanding for at least
one year, including a person who may be deemed an 'affiliate' of the Company,
may only sell a number of shares within any three-month period which does not
exceed the greater of (i) one percent of the then outstanding shares of the
Company's Common Stock (approximately ________ shares after the Offering,
_________ if the over-allotment option is exercised in full) or (ii) the average
weekly trading volume in the Company's Common Stock in the four calendar weeks
immediately preceding such sale. Sales under Rule 144 are also subject to
certain requirements as to the manner of sale, notice and the availability of
current public information about the Company. A person who is not an affiliate
of the issuer, has not been an affiliate within three months prior to the sale
and has owned the restricted securities for at least two years is entitled to
sell such shares under Rule 144(k) without regard to any of the limitations
described above.
 
     Beginning 90 days after the date of this Prospectus, certain shares issued
or issuable upon the exercise of options granted by the Company prior to the
date of this Prospectus will also be eligible for sale in the public market
pursuant to Rule 701 under the Act. In general, Rule 701 permits resales of
shares issued pursuant to certain compensatory benefit plans and contracts
commencing 90 days after the issuer becomes subject to the reporting
requirements of the Securities Exchange Act of 1934, as amended, in reliance
upon Rule 144, but without compliance with certain restrictions of Rule 144,
including the holding period requirements. As of December 31, 1997, the Company
has granted options covering _______ shares of Common Stock which have not been
exercised and which become exercisable at various times in the future. Any
shares of Common Stock issued upon the exercise of these options will be
eligible for sale pursuant to Rule 701.
 
                                       46

<PAGE>
     The Company intends to file a registration statement under the Securities
Act covering _______ shares of Common Stock reserved for issuance under the 1998
Stock Option Plan. Such registration statement is expected to be filed and
become effective as soon as practicable after the effective date of this
Offering. Accordingly, shares registered under such registration statement will,
subject to Rule 144 volume limitations applicable to Affiliates, be available
for sale in the open market unless such shares are subject to vesting
restrictions with the Company.
 
                                  UNDERWRITERS
 
     Under the terms and subject to the conditions in the Underwriting Agreement
dated the date hereof (the 'Underwriting Agreement'), the Underwriters named
below (the 'Underwriters'), for whom Morgan Stanley & Co. Incorporated, William
Blair & Company, L.L.C. and Hambrecht & Quist LLC are serving as Representatives
(the 'Representatives'), have severally agreed to purchase, and the Company has
agreed to sell to the Underwriters, severally, the respective number of shares
of Common Stock set forth opposite the names of such Underwriters below:
 
<TABLE>
<CAPTION>
                                                                                              NUMBER
NAME                                                                                        OF SHARES
- ---------------------------------------------------------------------------------------     ----------
<S>                                                                                         <C>
Morgan Stanley & Co. Incorporated......................................................
William Blair & Company, L.L.C.........................................................
Hambrecht & Quist LLC..................................................................
                                                                                            ----------
 
     Total.............................................................................
                                                                                            ----------
                                                                                            ----------
</TABLE>
 
     The Underwriting Agreement provides that the obligations of the several
Underwriters to pay for and accept delivery of the shares of Common Stock
offered hereby are subject to the approval of certain legal matters by their
counsel and to certain other conditions. The Underwriters are obligated to take
and pay for all the shares of Common Stock offered hereby (other than those
covered by the over-allotment option described below) if any such shares are
taken.
 
     The Underwriters initially propose to offer part of the shares of Common
Stock directly to the public at the public offering price set forth on the cover
page hereof and part to certain dealers at a price which represents a concession
not in excess of $  a share under the public offering price. Any Underwriter may
allow, and such dealers may reallow, a concession not in excess of $  a share to
other Underwriters or to certain other dealers. After the initial offering of
the shares of Common Stock, the offering price and other selling terms may from
time to time be varied by the Underwriters.
 
     The Company has granted the Underwriters an option, exercisable for 30 days
from the date of the Prospectus, to purchase up to _________ additional shares
of Common Stock at the public offering price set forth on the cover page hereof,
less underwriting discounts and commissions. The Underwriters may exercise such
option to purchase solely for the purpose of covering over-allotments, if any,
made in connection with the offering of the shares of Common Stock offered
hereby. To the extent such option is exercised, each Underwriter will become
obligated, subject to certain conditions, to purchase approximately the same
percentage of such additional shares as the number set forth next to such
Underwriter's name in the preceding table bears to the total number of shares of
Common Stock offered by the Underwriters hereby.
 
                                       47

<PAGE>
     See 'Shares Eligible for Future Sale' for a description of certain
arrangements by which all of the Company's executive officers and directors and
certain other existing shareholders have agreed not to sell or otherwise dispose
of Common Stock or convertible securities of the Company for up to 180 days
after the date of this Prospectus without the prior written consent of Morgan
Stanley & Co. Incorporated. The Company has agreed in the Underwriting Agreement
that it will not, directly or indirectly, without the prior written consent of
Morgan Stanley & Co. Incorporated, contract to sell, sell any option or contract
to purchase, purchase any option or contract to sell, grant any option, right or
warrant to purchase, lend or otherwise transfer or dispose of any shares of
Common Stock or any securities convertible into or exchangeable for Common
Stock, for a period of 180 days after the date of this Prospectus, except under
certain circumstances.
 
     At the request of the Company, the Underwriters have reserved for sale at
the initial public offering price up to _________ shares offered hereby for
officers, directors, employees and certain other persons associated with the
Company. The number of shares available for sale to the general public will be
reduced to the extent such persons purchase such reserved shares. Any reserved
shares not so purchased will be offered by the Underwriters to the general
public on the same basis as the other shares offered hereby.
 
     The Representatives have informed the Company that the Underwriters do not
intend to confirm sales in excess of five percent of the total number of shares
of Common Stock offered hereby to accounts over which they exercise
discretionary authority.
 
     The Company and the Underwriters have agreed to indemnify each other
against certain liabilities, including liabilities under the Securities Act.
 
     Application has been made to list the Common Stock for quotation on the
Nasdaq National Market under the symbol 'PDII.'
 
     In order to facilitate the offering of the Common Stock, the Underwriters
may engage in transactions that stabilize, maintain or otherwise affect the
price of the Common Stock. Specifically, the Underwriters may overallot in
connection with the Offering, creating a short position in the Common Stock for
their own account. In addition, to cover over-allotments or to stabilize the
price of the Common Stock, the Underwriters may bid for, and purchase, shares of
Common Stock in the open market. Finally, the underwriting syndicate may reclaim
selling concessions allowed to an underwriter or a dealer for distributing the
Common Stock in the offering, if the syndicate repurchases previously
distributed Common Stock in transactions to cover syndicate short positions, in
stabilization transactions or otherwise. Any of these activities may stabilize
or maintain the market price of the Common Stock above independent market
levels. The Underwriters are not required to engage in these activities, and may
cease any of these activities at any time.
 
PRICE OF THE OFFERING
 
     Prior to the Offering, there has been no public market for the Common
Stock. The initial public offering price for the Common Stock will be determined
by negotiations between the Company and the Representatives. Among the factors
considered in determining the initial public offering price will be the future
prospects of the Company and its industry in general; revenue, earnings and
certain other financial and operating information of the Company in recent
periods; and certain ratios, market prices of securities and certain financial
operating information of companies engaged in activities similar to those of the
Company. The estimated initial public offering price range set forth on the
cover page of this Prospectus is subject to change as a result of market
conditions or other factors.
 
                                 LEGAL MATTERS
 
     The validity of the Common Stock offered hereby will be passed upon for the
Company by Morse, Zelnick, Rose & Lander, LLP, 450 Park Avenue, New York, New
York 10022 and for the Underwriters by Ropes & Gray, One International Place,
Boston, Massachusetts 02110. Certain matters relating to rules and regulations
promulgated by the FDA and other regulatory matters will be passed upon for the
Company by Farkas & Manelli, P.L.L.C., 1233 20th Street, N.W. Suite 700,
Washington, D.C. 20036-2396.
 
                                       48

<PAGE>
                                    EXPERTS
 
     The balance sheets as of December 31, 1997 and 1996 and the statements of
operations, cash flows and shareholders' equity for each of the three years in
the period ended December 31, 1997 included in this Prospectus, have been
included herein in reliance on the report of Coopers & Lybrand L.L.P.,
independent accountants, given on the authority of that firm as experts in
accounting and auditing.
 
                             ADDITIONAL INFORMATION
 
     The Company has filed with the Securities and Exchange Commission (the
'Commission') a Registration Statement on Form S-1 under the Securities Act,
with respect to the Common Stock offered hereby. As permitted by the rules and
regulations of the Commission, this Prospectus, which is part of the
Registration Statement, omits certain information, exhibits, schedules and
undertakings set forth in the Registration Statement. For further information
pertaining to the Company and the Common Stock, reference is made to such
Registration Statement and the exhibits and schedules thereto. Statements
contained in this Prospectus as to the contents or provisions of any documents
referred to herein are not necessarily complete, and in each instance where a
copy of the document has been filed as an exhibit to the Registration Statement,
reference is made to the exhibit so filed. The Registration Statement may be
inspected without charge at the office of the Commission at 450 Fifth Street,
N.W., Washington, D.C. 20549. Copies of the Registration Statement may be
obtained from the Commission at prescribed rates from the Public Reference
Section of the Commission at such address, and at the Commission's regional
offices located at 7 World Trade Center, 13th Floor, New York, New York 10048,
and at Citicorp Center, 500 West Madison Street, Suite 1400, Chicago, Illinois
60661. In addition, registration statements and certain other filings made with
the Commission through its Electronic Data Gathering, Analysis and Retrieval
('EDGAR') system are publicly available through the Commission's site on the
Internet's World Wide Web, located at http://www.sec.gov. The Registration
Statement, including all exhibits thereto and amendments thereof, has been filed
with the Commission through EDGAR.
 
                                       49

<PAGE>
                         INDEX TO FINANCIAL STATEMENTS
 
<TABLE>
<CAPTION>
                                                                                                              PAGE
                                                                                                              ----
 
<S>                                                                                                           <C>
PROFESSIONAL DETAILING, INC.:
 
     Report of Independent Accountants.....................................................................    F-2
 
     Balance Sheets........................................................................................    F-3
 
     Statements of Operations..............................................................................    F-4
 
     Statements of Cash Flows..............................................................................    F-5
 
     Statements of Shareholders' Equity....................................................................    F-6
 
     Notes to Financial Statements.........................................................................    F-7
</TABLE>
 
                                      F-1

<PAGE>
After the merger discussed in Note 2 to the Financial Statements is effected, we
will be in a position to render the following report.
 
                                          /s/ Coopers & Lybrand L.L.P.
 
Parsippany, New Jersey
February 3, 1998
 
                       REPORT OF INDEPENDENT ACCOUNTANTS
                            ------------------------
 
To the Stockholders and
Board of Directors of Professional Detailing, Inc.:
 
     We have audited the accompanying balance sheets of Professional Detailing,
Inc. as of December 31, 1997 and 1996, and the related statements of operations,
cash flows and shareholders' equity for each of the three years in the period
ended December 31, 1997. These financial statements are the responsibility of
the Company's management. Our responsibility is to express an opinion on these
financial statements based on our audits.
 
     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the finanicial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
     In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of Professional Detailing, Inc.
as of December 31, 1997 and 1996, and the results of their operations and their
cash flows for the three years in the period ended December 31, 1997, in
conformity with generally accepted accounting principles.
 
Parsippany, New Jersey
February 3, 1998, except as
to the information presented
in Note 2, for which the date
is                   .
 
                                      F-2

<PAGE>
                          PROFESSIONAL DETAILING, INC.
                                 BALANCE SHEETS
 
<TABLE>
<CAPTION>
                                                                                      DECEMBER 31,
                                                                        ----------------------------------------
                                                                                                     PRO FORMA
                                                                           1996          1997           1997
                                                                        ----------    -----------    -----------
                                                                                                     (UNAUDITED)
<S>                                                                     <C>           <C>            <C>
ASSETS
Current Assets:
Cash and Cash Equivalents............................................   $2,403,011    $ 5,759,918    $ 5,084,197
Contract Payments Receivable.........................................    3,037,566      2,073,356      2,073,356
Unbilled Costs and Accrued Profits on Contracts in Progress..........    2,372,518      4,986,454      4,986,454
Receivable from Affiliates, net......................................       84,327         27,161         27,161
Other Current Assets.................................................       30,000        297,032        297,032
                                                                        ----------    -----------    -----------
     Total Current Assets............................................    7,927,422     13,143,921     12,468,200
  Net Property, Plant & Equipment:...................................      395,062        547,377        547,377
                                                                        ----------    -----------    -----------
Total Assets.........................................................   $8,322,484    $13,691,298    $13,015,577
                                                                        ----------    -----------    -----------
                                                                        ----------    -----------    -----------
LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities:
Accounts Payable.....................................................   $  608,895    $   473,832    $   473,832
Notes Payable........................................................           --         68,365         68,365
Accrued Incentives...................................................    2,905,506      2,806,839      2,806,839
Accrued Salaries and Wages...........................................      896,202      1,417,789      1,417,789
Unearned Contract Revenue............................................    3,925,853      6,131,322      6,131,322
Other Accrued Expenses...............................................      463,754      2,117,330      2,117,330
                                                                        ----------    -----------    -----------
     Total Current Liabilities.......................................    8,800,210     13,015,477     13,015,477
                                                                        ----------    -----------    -----------
Commitments and Contingencies
Shareholders' Equity:
Capital Stock, no par value;
  2,500 shares authorized; shares issued and outstanding,
  1996 -- 100; 1997 -- 100...........................................          100            100            100
Additional Paid-In Capital...........................................           --      4,193,852        101,822
Retained Deficit.....................................................     (467,486)    (3,416,309)            --
Deferred Compensation................................................           --       (101,822)      (101,822)
Shareholder Loan.....................................................      (10,340)            --             --
                                                                        ----------    -----------    -----------
     Total Shareholders' Equity......................................     (477,726)       675,821            100
                                                                        ----------    -----------    -----------
Total Liabilities & Equity...........................................   $8,322,484    $13,691,298    $13,015,577
                                                                        ----------    -----------    -----------
                                                                        ----------    -----------    -----------
</TABLE>
 
   The accompanying notes are an integral part of these financial statements

                                      F-3

<PAGE>
                          PROFESSIONAL DETAILING, INC.

                            STATEMENTS OF OPERATIONS
 
<TABLE>
<CAPTION>
                                                                            FOR THE YEAR ENDED DECEMBER 31,
                                                                       -----------------------------------------
                                                                          1995           1996           1997
                                                                       -----------    -----------    -----------
<S>                                                                    <C>            <C>            <C>
Revenue.............................................................   $18,398,554    $33,014,960    $54,541,818
Less: Program Expenses, including related party amounts of $0,
  $671,810 and $1,564,606 for the periods ended December 31, 1995,
  1996 and 1997, respectively.......................................    15,427,428     26,886,445     43,057,196
                                                                       -----------    -----------    -----------
Gross Profit........................................................     2,971,126      6,128,515     11,484,622
Compensation Expense................................................     2,124,470      3,190,984      5,120,969
Bonus to Majority Shareholder.......................................       425,000      1,500,000      2,243,000
Stock Grant Expense.................................................            --             --      4,470,000
Other General, Selling & Administrative Expenses....................     1,158,475      1,650,049      2,754,522
                                                                       -----------    -----------    -----------
Total General, Selling & Administrative Expenses....................     3,707,945      6,341,033     14,588,491
                                                                       -----------    -----------    -----------
Operating Loss......................................................      (736,819)      (212,518)    (3,103,869)
Other Income, Net...................................................        69,981         98,072        155,046
                                                                       -----------    -----------    -----------
Net Loss............................................................   $  (666,838)   $  (114,446)   $(2,948,823)
                                                                       -----------    -----------    -----------
                                                                       -----------    -----------    -----------
Pro Forma Data (unaudited) (see note 3)
  Net Loss, as reported.............................................      (666,838)      (114,446)    (2,948,823)
Pro Forma Income Tax Benefit........................................       120,969             --             --
                                                                       -----------    -----------    -----------
Pro Forma Net Loss..................................................   $  (545,869)   $  (114,446)   $(2,948,823)
                                                                       -----------    -----------    -----------
                                                                       -----------    -----------    -----------
Pro Forma Net Income (Loss) Per Share...............................
                                                                                                     -----------
                                                                                                     -----------
Pro Forma Weighted Average Shares Outstanding.......................
                                                                                                     -----------
                                                                                                     -----------
</TABLE>
 
   The accompanying notes are an integral part of these financial statements

                                      F-4

<PAGE>
                          PROFESSIONAL DETAILING, INC.

                            STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                                                             FOR THE YEAR ENDED DECEMBER 31,
                                                                         ----------------------------------------
                                                                            1995           1996          1997
                                                                         -----------    ----------    -----------
<S>                                                                      <C>            <C>           <C>
CASH FLOWS FROM OPERATING ACTIVITIES
Net Loss From Operations..............................................   $  (666,838)   $ (114,446)   $(2,948,823)
     Adjustments to reconcile net loss to net cash provided by/(used
       in) operating activities:
       Depreciation...................................................        85,040       104,531        137,852
       Non-Cash Compensation Expense -- Stock Grant to Officer........            --            --      4,050,000
       Non-Cash Compensation Expense -- Stock Options.................            --            --         42,030
     Other changes in assets and liabilities:
       (Increase) decrease in contract payments receivable............     2,779,325      (188,033)       964,210
       (Increase) decrease in unbilled costs..........................    (2,138,421)      138,271     (2,613,936)
       (Increase) decrease in other current assets....................       136,354        22,253       (267,032)
       Increase (decrease) in trade accounts payable..................       538,152        55,743       (135,063)
       Increase in accrued liabilities................................       825,228     2,522,659        422,920
       Increase (decrease) in unearned contract revenue...............    (1,721,519)     (382,536)     2,205,469
       Increase (decrease) in payable to affiliate....................            --       284,877       (138,859)
       Increase (decrease) in other current liabilities...............       (68,947)      360,107      1,653,576
                                                                         -----------    ----------    -----------
Net Cash Provided By/(Used In) Operating Activities...................      (231,626)    2,803,426      3,372,344
                                                                         -----------    ----------    -----------
 
CASH FLOWS PROVIDED BY/(USED IN) INVESTING ACTIVITIES
       Purchase of equipment..........................................      (139,415)     (271,503)      (290,167)
       Advances to affiliate..........................................            --      (369,204)            --
       Repayments of advances from affiliate..........................            --            --        196,025
                                                                         -----------    ----------    -----------
Net Cash Provided By/(Used In) Investing Activities...................      (139,415)     (640,707)       (94,142)
                                                                         -----------    ----------    -----------
 
CASH FLOWS PROVIDED BY/(USED IN) FINANCING ACTIVITIES
  Proceeds from issuance of note payable..............................            --            --        100,000
  Payments on note payable............................................            --            --        (31,635)
  Repayment of shareholder loan.......................................            --            --         10,340
                                                                         -----------    ----------    -----------
Net Cash Provided By/(Used In) Financing Activities...................            --            --         78,705
                                                                         -----------    ----------    -----------
Net Increase/(Decrease) In Cash And Cash Equivalents..................      (371,041)    2,162,719      3,356,907
Cash And Cash Equivalents -- Beginning                                       611,333       240,292      2,403,011
                                                                         -----------    ----------    -----------
Cash And Cash Equivalents -- Ending                                      $   240,292    $2,403,011    $ 5,759,918
                                                                         -----------    ----------    -----------
                                                                         -----------    ----------    -----------
Cash Paid for Interest................................................            --            --    $     7,179
                                                                         -----------    ----------    -----------
                                                                         -----------    ----------    -----------
</TABLE>
 
   The accompanying notes are an integral part of these financial statements

                                      F-5

<PAGE>
                          PROFESSIONAL DETAILING, INC.

                       STATEMENT OF SHAREHOLDERS' EQUITY
 
<TABLE>
<CAPTION>
                                          COMMON STOCK
                                      --------------------                                ADDITIONAL
                                      OUTSTANDING              DEFERRED     SHAREHOLDER    PAID IN          RETAINED
                                        SHARES      AMOUNT   COMPENSATION      LOAN        CAPITAL     EARNINGS/(DEFICIT)
                                      -----------   ------   ------------   -----------   ----------   ------------------
<S>                                   <C>           <C>      <C>            <C>           <C>          <C>
Balance -- December 31, 1994........         100     $100             --       (10,340)           --           313,798
Net loss for the year ended December
  31, 1995..........................          --       --             --            --            --          (666,838)
                                      -----------   ------   ------------   -----------   ----------   ------------------
Balance -- December 31, 1995........         100     $100     $       --     $ (10,340)   $       --      $   (353,040)
Net loss for the year ended December
  31, 1996..........................          --       --             --            --            --          (114,446)
                                      -----------   ------   ------------   -----------   ----------   ------------------
Balance -- December 31, 1996........         100      100             --       (10,340)           --          (467,486)
Stock Grant.........................          --       --             --            --     4,050,000                --
Deferred Compensation-Stock
  Options...........................          --       --       (101,822)           --       143,852                --
Repayment of shareholder loan.......          --       --             --        10,340            --                --
Net income for the year ended
  December 31, 1997.................          --       --             --            --            --        (2,948,823)
                                      -----------   ------   ------------   -----------   ----------   ------------------
Balance -- December 31, 1997........         100     $100     $ (101,822)    $       0    $4,193,852      $ (3,416,309)
                                      -----------   ------   ------------   -----------   ----------   ------------------
                                      -----------   ------   ------------   -----------   ----------   ------------------
</TABLE>
 
   The accompanying notes are an integral part of these financial statements

                                      F-6

<PAGE>
                          PROFESSIONAL DETAILING, INC.

                         NOTES TO FINANCIAL STATEMENTS
 
1. NATURE OF BUSINESS AND SIGNIFICANT ACCOUNTING POLICIES
 
  Nature of Business
 
     Professional Detailing, Inc. (the 'Company') is a leading provider of
comprehensive customized sales solutions on an outsourced basis to the United
States pharmaceutical industry.
 
  Use of Estimates
 
     The preparation of financial statements in conformity with generally
accepted accounting principles requires the Company to make estimates and
assumptions that affect the amounts reported in the financial statements. Actual
results could differ from those estimates. Significant estimates include
revenues and costs associated with the contracts, which are used for purposes of
applying the percentage-of-completion method.
 
  Revenue Recognition
 
     Revenue is earned primarily by performing services under contracts with
clients and is recognized under the percentage of completion method. Revenue
includes estimated fees or profits to be earned pursuant to contracts calculated
on the basis of the relationship between program costs, excluding initial direct
program costs, and total estimated program costs, excluding initial direct
program costs. There are two significant categories of program costs: (i)
initial direct program costs, which are associated with the recruitment and
formal training of the sales representatives and managers so that they are
qualified to properly render the services specified in the contracts and (ii)
personnel costs, which are salaries and related fringe benefits for the
representatives and managers who are responsible for the direct performance of
the activities specified in the contracts. Initial direct costs associated with
the recruitment and training of representatives are deferred and recognized over
the life of the corresponding contracts.
 
     Estimated revenue and costs are reviewed and revised periodically
throughout the lives of the contracts, with adjustment to profits resulting from
such revisions being recorded on a cumulative basis in the period in which the
revisions are made. In the period in which it is determined that a loss results
from the performance of a contract, the entire amount of the estimated ultimate
loss is charged against income.
 
     The Company must continually replace its contracts with new contracts to
sustain its revenue. In addition, many of the Company's contracts may be
canceled or delayed by clients upon notice. Contracts generally may be
terminated for a variety of reasons, including failure to meet certain
performance standards. Finally, the Company's contracts typically contain
onerous penalties if the Company fails to meet certain performance standards.
The failure to obtain new contracts or the cancellation or delay of existing
contracts or the failure to satisfy the minimum performance standards set forth
in contracts could have a material adverse effect on the Company's business and
results of operations.
 
  Fair Value of Financial Instruments
 
     The book values of cash and cash equivalents, contract payments receivable,
accounts payable and other financial instruments approximate their fair values
principally because of the short-term maturities of these instruments. The fair
value of the Company's note payable is estimated based on the current rates
offered to the Company for debt of similar terms and maturities. Under this
method, the fair value of the Company's note payable was not significantly
different than the book value of December 31, 1997.
 
  Unbilled Costs and Accrued Profits and Unearned Contract Revenue
 
     In general, contractual provisions including predetermined payment
schedules, the achievement of contract milestones or submission of appropriate
billing detail establish prerequisites for billings. Unbilled costs and accrued
profits arise when services have been rendered but clients have not been billed.
These amounts are classified as a current asset. Normally, the clients agree to
pay the Company a portion of the fee due under a
 
                                      F-7

<PAGE>
                          PROFESSIONAL DETAILING, INC.

                   NOTES TO FINANCIAL STATEMENTS--(CONTINUED)
 
1. NATURE OF BUSINESS AND SIGNIFICANT ACCOUNTING POLICIES--(CONTINUED)
contract in advance of performance of services because of large recruiting and
employee development costs associated with the beginning of a contract. The
excess of amounts billed over revenue recognized represents unearned contract
revenue, which is classified as a current liability.
 
  Cash and Cash Equivalents
 
     Cash and cash equivalents consist of unrestricted cash accounts and
Certificates of Deposit with a maturity of three months or less at the date of
purchase.
 
  Property, Plant and Equipment
 
     Property, plant and equipment are stated at cost. The estimated useful
lives of asset classifications are seven years for furniture and fixtures and
five years for office equipment and computer equipment. Depreciation is computed
using the straight-line method, and the cost of leasehold improvements is
amortized over the shorter of the estimated service lives or the terms of the
related leases. Repairs and maintenance are charged to expense as incurred. Upon
disposition, the asset and related accumulated depreciation are relieved and any
gains or losses are reflected in operations.
 
  Stock Based Compensation
 
     Statement of Financial Accounting Standard No. 123, 'Accounting for
Stock-Based Compensation' allows companies a choice of measuring employee
stock-based compensation expense based on the fair value method of accounting or
based upon the intrinsic value approach under APB Opinion No. 25. The Company
has elected to measure compensation expense based upon the intrinsic value
approach under APB Opinion No. 25.
 
  Advertising
 
     The Company recognizes advertising costs as incurred. The total amounts
charged to advertising expense were $242,408, $87,104 and $159,206 for the years
ended December 31, 1995, 1996 and 1997, respectively.
 
  Income Taxes
 
     The Company elected to be taxed under Subchapter S of the Internal Revenue
Code of 1986, as amended effective January 1, 1991 and under the corresponding
provisions of the laws of the State of New Jersey effective January 1, 1994.
Consequently, the Company has not been subject to Federal or New Jersey state
income taxes, other than a New Jersey corporate income tax of approximately 2%.
 
2. ANTICIPATED MERGER (UNAUDITED)
 
     In connection with a contemplated initial public offering, Professional
Detailing, Inc., a New Jersey corporation (the 'New Jersey Entity') will merge
with and into Professional Detailing, Inc., a Delaware corporation (the
'Delaware Entity'). As a result of the merger, each outstanding share of the New
Jersey Entity's Common Stock will convert into   shares of the Delaware Entity's
Common Stock. In addition, each outstanding option to purchase Common Stock of
the New Jersey Entity will convert into an option to purchase Common Stock of
the Delaware Entity at a      for      ratio.
 
3. PRO FORMA NET INCOME (LOSS) PER SHARE (UNAUDITED)
 
     Pro forma net income (loss) per share was calculated using the pro forma
weighted average number of shares of common stock and dilutive common stock
equivalent shares ('CSEs') from stock options using the treasury stock method
assuming a price of $__ per share. Pursuant to the Securities and Exchange
Commission SAB Topic 4-D, common stock and CSEs issued at prices below the
expected public offering price during the
 
                                      F-8

<PAGE>
                          PROFESSIONAL DETAILING, INC.

                   NOTES TO FINANCIAL STATEMENTS--(CONTINUED)
 
3. PRO FORMA NET INCOME (LOSS) PER SHARE (UNAUDITED)--(CONTINUED)
period prior to the Company's planned offering have been included in the
computation of pro forma weighted average number of shares regardless of whether
they are dilutive and as if they were outstanding from the beginning of the
period.
 
     The following unaudited table shows the calculation of pro forma weighted
average shares outstanding as of December 31, 1997:
 
<TABLE>
<CAPTION>
                                                                                             # OF SHARES
                                                                                             -----------
<S>                                                                                          <C>
Common Stock..............................................................................
Stock Options.............................................................................
                                                                                             -----------
Pro Forma Weighted Average Shares Outstanding.............................................
                                                                                             -----------
                                                                                             -----------
</TABLE>
 
     Under the requirements of Statement of Financial Accounting Standards
('SFAS') No. 128, 'Earnings Per Share', basic net income (loss) per share is
computed using the weighted average number of shares of common stock outstanding
during the period and diluted net income (loss) per share is computed in a
manner similar to which pro forma weighted average shares outstanding as of
December 31, 1997 is calculated above with the exception that common stock
equivalents would be included from the date of issuance and, in any event, only
if they were dilutive.
 
     Had the Company calculated basic and diluted earnings per share pursuant to
the requirements of SFAS No. 128, basic and diluted earnings per share would
have been the following for the period ended December 31, 1997:
 
<TABLE>
<CAPTION>
                                                                                        DECEMBER 31, 1997
                                                                                        -----------------
<S>                                                                                     <C>
Basic earnings per share.............................................................
Diluted earnings per share...........................................................
</TABLE>
 
4. PROPERTY, PLANT AND EQUIPMENT
 
     Property, Plant and Equipment consists of the following:
 
<TABLE>
<CAPTION>
                                                                                      DECEMBER 31,
                                                                                 ----------------------
                                                                                   1996         1997
                                                                                 --------    ----------
<S>                                                                              <C>         <C>
Furniture and fixtures........................................................   $ 38,175    $   81,759
Office equipment..............................................................    176,366       217,796
Computer equipment............................................................    600,200       805,353
Leasehold improvements........................................................     18,693        18,693
                                                                                 --------    ----------
Total Property, Plant and Equipment...........................................    833,434     1,123,601
 
Less accumulated depreciation and amortization................................    438,372       576,224
                                                                                 --------    ----------
Property, Plant and Equipment, net............................................   $395,062    $  547,377
                                                                                 --------    ----------
                                                                                 --------    ----------
</TABLE>
 
5. OPERATING LEASES
 
     The Company leases facilities and certain equipment under agreements
classified as operating leases. Lease expense under these agreements for the
twelve months ended December 31, 1995, 1996 and 1997 were $139,070, $165,020 and
$182,353, respectively. The Company's facilities lease expires on April 29,
1998. The Company has entered into a new lease to take effect May 1, 1998 for a
term of 66 months with an option to extend for an additional five years.
 
                                      F-9

<PAGE>
                          PROFESSIONAL DETAILING, INC.

                   NOTES TO FINANCIAL STATEMENTS--(CONTINUED)
 
5. OPERATING LEASES--(CONTINUED)
     The following is a schedule by year of the future minimum lease payments as
of December 31, 1997 required under these agreements:
 
<TABLE>
<S>                                                                                         <C>
1998......................................................................................  $    368,506
1999......................................................................................       581,954
2000......................................................................................       558,075
2001......................................................................................       550,688
2002......................................................................................       550,687
Thereafter................................................................................       525,656
                                                                                            ------------
Total.....................................................................................  $  3,135,566
                                                                                            ------------
                                                                                            ------------
</TABLE>
 
6. SIGNIFICANT CUSTOMERS
 
     During 1995, 1996 and 1997, the Company had several significant customers
for which it provided services under specific contractual arrangements. The
following sets forth the revenue generated by customers who accounted for more
than 10% of the Company's revenue during each of the periods presented.
 
<TABLE>
<CAPTION>
                      YEARS ENDED DECEMBER 31,
              -----------------------------------------
CUSTOMERS        1995           1996           1997
- ----------    ----------     ----------     -----------
<S>           <C>            <C>            <C>
    A         $7,736,949     $9,878,375     $13,501,927
    B             *              *           12,253,147
    C          3,073,356      5,456,868      10,543,052
    D          1,861,630      5,389,530          *
    E             *           6,925,230          *
    F          2,758,620         *               *
</TABLE>
 
- ------------------
* Less than 10% of revenue.
 
     At December 31, 1996 and 1997, these customers represented 98.3% and 79.5%,
respectively, of outstanding receivables and unbilled services. The loss of any
one of the foregoing customers could have a material adverse effect on the
Company's financial position, results of operations or cash flows.
 
7. BORROWINGS
 
     On January 7, 1997, the Company entered into a $100,000 note payable
agreement with a commercial bank with an interest rate of 8.25% maturing on
January 7, 2000. The note is collateralized by all present and future assets of
the Company and a personal guarantee by the majority shareholder. Payments of
$3,145, including principal and interest, are payable monthly. In addition the
Company has a $500,000 line of credit from the bank under which interest would
be payable monthly on the outstanding balance at a floating rate equal to 1%
above the prime rate. The Company has also obtained a commitment from the bank
for a $1 million line of credit, the proceeds of which are to be used
exclusively for capital expenditures. This line would be for a term of nine
months and would bear interest payable monthly at a floating rate equal to 0.75%
above the prime rate. At the end of the nine months, any outstanding balance
would be payable in 60 equal monthly installments of principal and interest
computed at a rate of 0.75% above the prime rate on the date of conversion.
 
     As of December 31, 1997, the Company has not drawn on either line. Both
lines are secured collateralized by a lien on all of the assets of the Company
and the personal guaranty of the Company's majority shareholder. In addition, if
the Company were to draw on such lines, it could be subject to certain
restrictive financial covenants and other customary provisions found in
commercial loan documentation. Committment fees associated with the lines are
immaterial.
 
                                      F-10

<PAGE>
                          PROFESSIONAL DETAILING, INC.

                   NOTES TO FINANCIAL STATEMENTS--(CONTINUED)
 
8. RELATED PARTY TRANSACTIONS
 
     In 1996 and 1997, the Company purchased certain print advertising for
initial recruitment of representatives through a company that was wholly owned
by the Company's majority shareholder. Additionally, the Company also provided
administrative services to this affiliate. The net amounts charged to the
Company for these purchases amounted to $671,810 and $1,564,606 for the years
ended December 31, 1996 and 1997. As of December 31, 1996 and 1997, the amounts
payable to affiliate totaled $284,877 and $146,018, respectively. The Company
also made advances to this affiliate in 1996. As of December 31, 1996 and 1997,
the amounts due the Company as a result of these advances were $369,204 and
$173,179, respectively.
 
9. LOAN TO SHAREHOLDER
 
     As of December 31, 1996 and 1995, the Company had loans of $10,340 to its
then sole shareholder. Such loans were repaid in 1997.
 
10. RETIREMENT PLANS
 
     In 1995, 1996 and 1997, the Company provided its employees with a qualified
profit sharing plan with 401(k) features. The Company made contributions of
$58,667, $99,917 and $172,310 to this plan for the years ended December 31,
1995, 1996 and 1997, respectively.
 
     Effective January 1, 1997, the Company has committed to make mandatory
contributions to the 401(k) plan. This commitment requires contributions from
the Company each year equal to 100% of the amount contributed by each employee
up to 2% of the employee's wages. Any additional contribution to the plan is at
the discretion of the Company.
 
11. COMMITTMENTS AND CONTINGENCIES
 
     The Company is engaged in the business of detailing pharmaceutical
products. Such activities could expose the Company to risk of liability for
personal injury or death to persons using such products, although the Company
does not commercially market or sell the products to end users. While the
Company has not been subject to any claims or incurred any liabilities due to
such claims, there can be no assurance that substantial claims or liabilities
will not arise in the future. The Company seeks to reduce its potential
liability through measures such as contractual indemnification provisions with
clients (the scope of which may vary from client to client, and the performances
of which are not secured) and reliance on insurance maintained by clients. The
Company could, however, also be held liable for errors and omissions of its
employees in connection with the services it performs that are outside the scope
of any indemnity. The Company could be materially and adversely affected if it
were required to pay damages or incur defense costs in connection with a claim
that is outside the scope of the indemnification agreements; if the indemnity,
although applicable, is not performed in accordance with its terms; or if the
Company's liability exceeds the amount of applicable insurance or indemnity. The
Company currently does not carry product liability insurance and is not insured
against the errors and omissions of its employees.
 
     From time to time the Company is involved in litigation incidental to its
business. The Company is not currently a party to any pending litigation which,
if decided adversely to the Company, would have a material adverse effect on the
business, financial condition or results of operations of the Company and the
Company is not aware of any material threatened litigation.
 
12. STOCK GRANT
 
     In January of 1997, the Company issued 15 shares of its Common Stock to its
President and Chief Operating Officer. As a result, he owned 15.0% of the
Company's outstanding shares of common stock at that time (taking into account
the issuance of such shares).
 
                                      F-11

<PAGE>
                          PROFESSIONAL DETAILING, INC.

                   NOTES TO FINANCIAL STATEMENTS--(CONTINUED)
 
12. STOCK GRANT--(CONTINUED)
     This grant of stock was in consideration of services performed on behalf of
the Company. The value of the shares was determined by an independent appraiser
to be $4,050,000 utilizing standard valuation techniques used to value
businesses including discounted cash flow and comparable transactions. The
Company has recognized $4,470,000 in compensation and related expenses in the
first quarter of 1997.
 
13. STOCK OPTION PLAN
 
     Effective in January of 1997, the Company adopted its 1997 Stock Option
Plan (the 'Plan'). A total of 1 share of common stock has been reserved for
issuance under the Plan. Pursuant to the Plan, the Company may grant incentive
stock options and nonqualified options to eligible officers, directors and key
employees and consultants of the Company. The selection of participants,
allotment of shares, determination of price and other conditions relating to the
granting of options is currently determined by the Company's shareholders. As of
December 31, 1997 there were .1 shares remaining in the Plan which were
available for future grant.
 
     Options granted under the Plan, once vested, are exercisable for a period
of up to 10 years from the date of grant at an exercise price which is not less
than 100% of the fair market value of the Common Stock on the date of grant,
unless otherwise determined by the Company's shareholders.
 
     During 1997, there were two grants of stock options to officers of the
Company, one in January for .525 shares at an exercise price of $63,000 and one
in March for .375 shares at an exercise price of $45,000. Both grants expire on
December 31, 2005. In connection with the grant of such options, the Company
will amortize $143,852 of compensation expense over the expected vesting period.
The options are expected to vest as follows: one-third shall be exercisable on
the earlier of June 30, 1998 or the date of the initial public offering (the
'Initial Exercise Date'), another third shall become exercisable on the first
anniversary of the Initial Exercise Date and the final third become exercisable
on the second anniversary of the Initial Exercise Date. As of December 31, 1997,
none of the options were exercisable as the public offering had not yet taken
place and $42,030 of compensation expense has been recognized. The
weighted-average remaining contractual life of the outstanding options was 6.9
years. There were no options granted for any period prior to December 31, 1996.
 
     Had compensation cost for the Company's stock option grants been determined
for awards consistent with the fair value approach of Statement of Financial
Accounting Standard No. 123, 'Accounting for Stock Based Compensation,' which
requires recognition of compensation cost ratably over the vesting period of the
underlying instruments, the Company's net loss would have been increased to the
pro forma amounts indicated below:
 
<TABLE>
<CAPTION>
                                                                                               1997
                                                                                           ------------
<S>                                                                                        <C>
Net loss--As reported...................................................................     (2,948,823)
Net loss--Pro forma.....................................................................     (2,957,075)
Basic Earnings Per Share--as reported...................................................
Basic Earnings Per Share--Pro forma.....................................................
Diluted Earnings per share--as reported.................................................
Diluted Earnings per share--Pro forma...................................................
</TABLE>
 
     Compensation cost for the determination of Net income--Pro forma and
related per share amounts were estimated using a minimum value approach with an
option pricing model and the following assumptions (i) risk free interest rate
6.27%, (ii) expected life 5 years, (iii) expected dividends--0. The fair value
of options granted during 1997 was $172,169.
 
                                      F-12

<PAGE>
                          PROFESSIONAL DETAILING, INC.

                   NOTES TO FINANCIAL STATEMENTS--(CONTINUED)
 
14. PRO FORMA INFORMATION (UNAUDITED)
 
  Pro Forma Provision For (Benefit From) Income Tax
 
     The accompanying financial statements reflect a provision/benefit for
income taxes on a pro forma basis as if the Company were subject to Federal and
New Jersey state income taxes as a taxable corporate entity throughout the years
presented. The pro forma income tax provision is based upon the statutory rates
in effect for C Corporations during the periods presented.
 
     Certain events, including the public offering of the Company's common
stock, will automatically terminate the Company's S Corporation status, thereby
subjecting future income to Federal and New Jersey state income taxes. Due to
temporary differences in the recognition of revenue and expenses, income for
financial reporting purposes has exceeded income for income tax purposes.
Accordingly, the application of the provisions of SFAS No. 109, 'Accounting for
Income Taxes' will result in the recognition of a net deferred tax liability
(and a corresponding one-time charge to expense) in the period in which the
initial public offering occurs. If the S Corporation status had been terminated
as of December 31, 1997, this amount would have been immaterial.
 
  Pro Forma Balance Sheet
 
     The December 31, 1997 pro forma balance sheet as set forth herein reflects
the estimated distribution as of December 31, 1997 of $675,721 to the Company's
shareholders immediately prior to the public offering. Such distribution is
assumed to be funded by the Company's cash on hand as if distribution was made
on December 31, 1997.
 
15. NEW ACCOUNTING PRONOUNCEMENTS
 
     Statement of Financial Accounting Standards No. 130, Reporting
Comprehensive Income, was issued in June 1997 and is effective for fiscal years
beginning after December 15, 1997. This pronouncement establishes standards for
reporting and display of comprehensive income and its components in a full set
of general-purpose financial statements. The Company will adopt this
pronouncement in 1998 and does not expect its implementation will have a
material effect on the Company's financial statements as currently presented.
 
     Statement of Financial Accounting Standards No. 131, Disclosures About
Segments of an Enterprise and Related Information, was also issued in June 1997
and is effective for fiscal periods beginning after December 15, 1997. This
pronouncement establishes the way in which publicly held business enterprises
report information about operating segments in annual financial statements and
interim reports to stockholders. As the Company operates in a single business
segment the implementation of this standard is not expected to significantly
impact the Company's financial statements as currently presented.
 
                                      F-13

<PAGE>

                                     [LOGO]
 
                          PROFESSIONAL DETAILING, INC.


<PAGE>
                                    PART II
 
                     INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 13.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.
 
     Expenses in connection with the issuance and distribution of the Securities
being registered hereunder, other than underwriting discounts and commissions,
are estimated below.
 
<TABLE>
<S>                                                                                             <C>
SEC registration fee.........................................................................   $13,570
NASD filing fee..............................................................................      *
Nasdaq National Market listing fee...........................................................      *
Printing and engraving costs.................................................................      *
Accounting fees and expenses.................................................................      *
Legal fees and expenses......................................................................      *
State securities law fees and expenses including fees of counsel.............................      *
Transfer Agent and Registrar fees and expenses...............................................     3,500
Miscellaneous................................................................................      *
     Total...................................................................................   $  *
                                                                                                -------
                                                                                                -------
</TABLE>
 
- ------------------
 
* To be provided by amendment.
 
ITEM 14.  INDEMNIFICATION OF DIRECTORS AND OFFICERS
 
     The Underwriting Agreement provides for reciprocal indemnification between
the Company and its controlling persons, on the one hand, and the Underwriters
and their respective controlling persons, on the other hand, against certain
liabilities in connection with this Offering, including liabilities under the
Securities Act of 1933, as amended (the 'Securities Act').
 
     The Registrant's Certificate of Incorporation and By-Laws provide that the
Registrant shall indemnify its directors to the full extent permitted by the
General corporation Law of the State of Delaware (the 'DGCL') and may indemnify
its officers and employees to such extent, except that the Registrant shall not
be obligated to indemnify any such person with respect to proceedings, claims or
actions initiated or brought voluntarily by any such person and not by way of
defense, or for any amounts paid in settlement of an action indemnified against
by the Registrant without the prior written consent of the Registrant. The
Registrant intends to enter into indemnity agreements with each of its
directors. These agreements may require the Registrant, among other things, to
indemnify such directors against certain liabilities that may arise by reason of
their status or service as directors, and to advance expenses to them as they
are incurred, provided that they undertake to repay the amount advanced if it is
ultimately determined by a court that they are not entitled to indemnification,
and to obtain directors' liability insurance if available on reasonable terms.
 
     In addition, the Registrant's Certificate of Incorporation provides that a
director of the Registrant shall not be personally liable to the Registrant or
its stockholders for monetary damages for breach of his or her fiduciary duty as
director, except for liability (i) for any breach of the directors' duty or
loyalty to the Registrant or its stockholders, (ii) for acts or omissions not in
good faith or which are intentional misconduct or a knowing violation of law,
(iii) for willful or negligent conduct in paying dividends or repurchasing stock
out of any other lawfully available funds or (iv) for any transaction from which
the director derives an improper personal benefit.
 
ITEM 15.  RECENT SALES OF UNREGISTERED SECURITIES
 
     During the past three years the Company issued the following unregistered
securities:
 
          On January 1, 1997 the Company issued shares of its Common Stock
     representing 15% of the total number of shares then outstanding to its then
     President and Chief Operating Officer, Charles T. Saldarini. The
     transaction described above did not involve a public offering of the
     Registrant's securities and was exempt from the registration requirements
     of the Securities Act pursuant to Section 4(2) thereof and by reason of
     Regulation D under the Securities Act.
 
                                      II-1

<PAGE>
ITEM 16.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
 
     (a) Exhibits:
 
<TABLE>
<CAPTION>
 EXHIBIT
   NO.                                                 DESCRIPTION
- ---------  ----------------------------------------------------------------------------------------------------
 
<S>        <C>
 1.1       Form of Underwriting Agreement
 
 2.1       Merger Agreement between Professional Detailing, Inc., a New Jersey corporation, and Professional
           Detailing Inc., a Delaware corporation*
 
 3.1       Certificate of Incorporation of Professional Detailing, Inc.
 
 3.2       By-Laws of Professional Detailing, Inc.
 
 4.1       Specimen Certificate Representing the Common Stock*
 
 5.1       Form of Opinion of Morse, Zelnick, Rose & Lander, LLP*
 
10.1       1998 Stock Option Plan*
 
10.2       Office Lease between IB Brell, L.P. (Landlord) and Professional Detailing, Inc. (Tenant) and
           amendment thereto
 
10.3       Employment Agreement between the Company and Charles T. Saldarini*
 
10.4       Employment Agreement between the Company and John P. Dugan*
 
10.5       Employment Agreement between the Company and Steven K. Budd*
 
10.6.      Employment Agreement between the Company and Bernard C. Boyle*
 
23.1       Consent of Coopers & Lybrand L.L.P.
 
23.2       Consent of Morse, Zelnick, Rose & Lander, LLP (included in Exhibit 5.1)*
 
23.3       Consent of Farkas & Manelli, P.L.L.C.
 
24         Power of Attorney (included in signature page)
 
27         Financial Data Schedule
 
99.1       Consent of Director Nominee (John M. Pietruski)
 
99.2       Consent of Director Nominee (Jan Martens Vecsi)
 
99.3       Consent of Director Nominee (Gerald J. Mossinghoff)
</TABLE>
 
- ------------------
* To be filed by amendment
 
                                      II-2

<PAGE>
ITEM 17.  CERTAIN UNDERTAKINGS
 
     A. The undersigned Registrant hereby undertakes to provide to the
Underwriters at the closing specified in the Underwriting Agreement,
certificates in such denominations and registered in such names as required by
the Underwriters to permit prompt delivery to each purchaser.
 
     B. The undersigned Registrant hereby undertakes that:
 
          (1) For purposes of determining any liability under the Securities Act
     of 1933, the information omitted from the form of prospectus filed as part
     of this registration statement in reliance upon Rule 430A and contained in
     a form of prospectus filed by the registrant pursuant to Rule 424(b)(1) or
     (4) or 497(h) under the Securities Act shall be deemed to be part of this
     registration statement as of the time it was declared effective.
 
          (2) For the purpose of determining any liability under the Securities
     Act of 1933, each post-effective amendment that contains a form of
     prospectus shall be deemed to be a new registration statement relating to
     the securities offered therein, and the Offering of such securities at that
     time shall be deemed to be the initial bona fide offering thereof.
 
     C. Insofar as indemnification for liabilities arising under the Securities
Act may be permitted to directors, officers and controlling persons of the
Registrant pursuant to the foregoing provisions, or otherwise, the Registrant
has been advised that in the opinion of the Securities and Exchange Commission
such indemnification is against public policy as expressed in the Securities Act
and is, therefore, unenforceable. In the event that a claim for indemnification
against such liabilities (other than the payment by the Registrant of expenses
incurred or paid by a director, officer or controlling person of the Registrant
in the successful defense of any action, suit or proceeding) is asserted by such
director, officer or controlling person in connection with the securities being
registered, the Registrant will, unless in the opinion of its counsel the matter
has been settled by controlling precedent, submit to a court of appropriate
jurisdiction the question whether such indemnification by it is against public
policy as expressed in the Securities Act and will be governed by the final
adjudication of such issue.
 
                                      II-3

<PAGE>
                                   SIGNATURES
 
     Pursuant to the requirements of the Securities Act of 1933, as amended, the
Registrant has duly caused this Registration Statement to be signed on its
behalf by the undersigned, thereunto duly authorized in the City of Mahwah,
State of New Jersey, on the 13th day of February, 1998.
 
                                          PROFESSIONAL DETAILING, INC.
 
                                          By: /s/ Charles T. Saldarini
                                            ------------------------------------
                                              Charles T. Saldarini,
                                              President and Chief Executive
                                              Officer
 
     KNOW ALL MEN BY THESE PRESENTS, that each person whose signature appears
below constitutes and appoints Charles T. Saldarini, and Kenneth S. Rose, or any
one of them, his true and lawful attorney-in-fact and agent, with full power of
substitution and resubstitution, for him and in his name, place and stead, in
any and all capacities, to sign any and all pre- or post- effective amendments
to this Registration Statement, and to file the same with all exhibits thereto,
and other documents in connection therewith, with the Securities and Exchange
Commission, granting unto said attorneys-in-fact and agents, and each of them,
full power and authority to do and perform each and every act and thing
requisite or necessary to be done in and about the premises, as fully to all
intents and purposes as he might or could do in person, hereby ratifying and
confirming all that said attorneys-in-fact and agents, or any one of them, or
their or his substitutes, may lawfully do or cause to be done by virtue hereof.
 
     Pursuant to the requirements of the Securities Act of 1933, as amended,
this Registration Statement has been signed by the following persons in the
capacities indicated and on the 13th day of February, 1998.
 
<TABLE>
<CAPTION>
           SIGNATURE                                      TITLE
- --------------------------------    --------------------------------------------------
 
<S>                                 <C>                                              
/s/ JOHN P. DUGAN                   Chairman of the Board of Directors
- -------------------------------
John P. Dugan
 
/s/ CHARLES T. SALDARINI            President, Chief Executive Officer and Director
- -------------------------------
Charles T. Saldarini
 
/s/ BERNARD C. BOYLE                Chief Financial Officer (Principal Accounting
- -------------------------------     Officer)
Bernard C. Boyle
</TABLE>
 
                                      II-4

<PAGE>

                                EXHIBIT INDEX

<TABLE>
<CAPTION>
 EXHIBIT
   NO.                                                 DESCRIPTION
- ---------  ----------------------------------------------------------------------------------------------------
 
<S>        <C>
 1.1       Form of Underwriting Agreement
 
 2.1       Merger Agreement between Professional Detailing, Inc., a New Jersey corporation, and Professional
           Detailing Inc., a Delaware corporation*
 
 3.1       Certificate of Incorporation of Professional Detailing, Inc.
 
 3.2       By-Laws of Professional Detailing, Inc.
 
 4.1       Specimen Certificate Representing the Common Stock*
 
 5.1       Form of Opinion of Morse, Zelnick, Rose & Lander, LLP*
 
10.1       1998 Stock Option Plan*
 
10.2       Office Lease between IB Brell, L.P. (Landlord) and Professional Detailing, Inc. (Tenant) and
           amendment thereto
 
10.3       Employment Agreement between the Company and Charles T. Saldarini*
 
10.4       Employment Agreement between the Company and John P. Dugan*
 
10.5       Employment Agreement between the Company and Steven K. Budd*
 
10.6.      Employment Agreement between the Company and Bernard C. Boyle*
 
23.1       Consent of Coopers & Lybrand L.L.P.
 
23.2       Consent of Morse, Zelnick, Rose & Lander, LLP (included in Exhibit 5.1)*
 
23.3       Consent of Farkas & Manelli, P.L.L.C.
 
24         Power of Attorney (included in signature page)
 
27         Financial Data Schedule
 
99.1       Consent of Director Nominee (John M. Pietruski)
 
99.2       Consent of Director Nominee (Jan Martens Vecsi)
 
99.3       Consent of Director Nominee (Gerald J. Mossinghoff)
</TABLE>
 
- ------------------
* To be filed by amendment




<PAGE>
                             _______________ Shares

                          PROFESSIONAL DETAILING, INC.

                          COMMON STOCK, $.01 PAR VALUE





                             UNDERWRITING AGREEMENT






                                __________, 1998


                                                     
<PAGE>

                                                     _____________, 1998



Morgan Stanley & Co. Incorporated
William Blair & Company, L.L.C.
Hambrecht & Quist L.L.C.
c/o Morgan Stanley & Co. Incorporated
     1585 Broadway
     New York, New York  10036

Dear Sirs and Mesdames:

         PROFESSIONAL DETAILING, INC., a Delaware corporation (the "Company"),
proposes to issue and sell to the several Underwriters named in Schedule I
hereto (the "Underwriters") ________________ shares of its Common Stock, $.01
par value (the "Firm Shares"). The Company also proposes to issue and sell to
the several Underwriters not more than an additional __________ shares of its
Common Stock, $.01 par value (the "Additional Shares") if and to the extent that
you, shall have determined to exercise, on behalf of the Underwriters, the right
to purchase such shares of common stock granted to the Underwriters in Section 2
hereof. The Firm Shares and the Additional Shares are hereinafter collectively
referred to as the "Shares". The shares of Common Stock, $.01 par value of the
Company to be outstanding after giving effect to the sales contemplated hereby
are hereinafter referred to as the "Common Stock."

         As part of the offering contemplated by this Agreement, Morgan Stanley
& Co. Incorporated ("Morgan Stanley") has agreed to reserve out of the Shares
set forth opposite its name on Schedule II to this Agreement, up to
_____________ shares, for sale to the Company's employees, officers, and

directors and other parties associated with the Company (collectively,
"Participants"), as set forth in the Prospectus under the heading "Underwriting"
(the "Directed Share Program"). The Shares to be sold by Morgan Stanley pursuant
to the Directed Share Program (the "Directed Shares") will be sold by Morgan
Stanley pursuant to this Agreement at the public offering price. Any Directed
Shares not orally confirmed for purchase by any Participants by the end of the
first business day after the date on which this Agreement is executed will be
offered to the public by Morgan Stanley as set forth in the Prospectus.

         The Company has filed with the Securities and Exchange Commission (the
"Commission") a registration statement, including a Prospectus, relating to the
Shares. The registration statement as amended at the time it becomes effective,
including the information (if any) deemed to be part of the registration
statement at the time of effectiveness pursuant to Rule 430A under the
Securities Act of 1933, as amended (the "Securities Act"), is hereinafter
referred to as the "Registration Statement"; the prospectus in the form first
used

                                       -1-

<PAGE>



to confirm sales of Shares is hereinafter referred to as the "Prospectus." If
the Company has filed an abbreviated registration statement to register
additional shares of Common Stock pursuant to Rule 462(b) under the Securities
Act (the "Rule 462 Registration Statement"), then any reference herein to the
term "Registration Statement" shall be deemed to include such Rule 462
Registration Statement.

         1. Representations and Warranties. The Company represents and warrants
to and agrees with each of the Underwriters that:

                  (a) The Registration Statement has become effective; no stop
         order suspending the effectiveness of the Registration Statement is in
         effect, and no proceedings for such purpose are pending before or
         threatened by the Commission.

                  (b) (i) The Registration Statement, when it became effective,
         did not contain and, as amended or supplemented, if applicable, will
         not contain any untrue statement of a material fact or omit to state a
         material fact required to be stated therein or necessary to make the
         statements therein not misleading, (ii) the Registration Statement and
         the Prospectus comply and, as amended or supplemented, if applicable,
         will comply in all material respects with the Securities Act and the
         applicable rules and regulations of the Commission thereunder and (iii)
         the Prospectus does not contain and, as amended or supplemented, if
         applicable, will not contain any untrue statement of a material fact or
         omit to state a material fact necessary to make the statements therein,
         in the light of the circumstances under which they were made, not
         misleading, except that the representations and warranties set forth in
         this paragraph 1(b) do not apply to statements or omissions in the
         Registration Statement or the Prospectus based upon information

         relating to any Underwriter furnished to the Company in writing by such
         Underwriter through you expressly for use therein.

                  (c) The merger of Professional Detailing Inc., a New Jersey
         corporation (the "Predecessor Corporation"), with and into the Company
         has become effective and the Company is the successor by merger to all
         property, rights, privileges, powers and franchises of the Predecessor
         Corporation.

                  (d) The Company has been duly incorporated, is validly
         existing as a corporation in good standing under the laws of the
         jurisdiction of its incorporation, has the corporate power and
         authority to own its property and to conduct its business as described
         in the Prospectus and is duly qualified to transact business and is in
         good standing in each jurisdiction in which the conduct of its business
         or its ownership or leasing of property requires such qualification,
         except to the extent that the failure to be so qualified or be in good
         standing would not have a material adverse effect on the Company.



                                       -2-

<PAGE>



                  (e) This Agreement has been duly authorized, executed and
         delivered by the Company.

                  (f) The authorized capital stock of the Company conforms as to
         legal matters to the description thereof contained in the Prospectus.

                  (g) The shares of Common Stock outstanding prior to the
         issuance of the Shares have been duly authorized and are validly
         issued, fully paid and non-assessable.

                  (h) The Shares have been duly authorized and, when issued and
         delivered in accordance with the terms of this Agreement, will be
         validly issued, fully paid and non-assessable, and the issuance of such
         Shares will not be subject to any preemptive or similar rights.

                  (i) The execution and delivery by the Company of, and the
         performance by the Company of its obligations under, this Agreement
         will not contravene any provision of applicable law or the certificate
         of incorporation or by-laws of the Company or any agreement or other
         instrument binding upon the Company that is material to the Company, or
         any judgment, order or decree of any governmental body, agency or court
         having jurisdiction over the Company, and no consent, approval,
         authorization or order of, or qualification with, any governmental body
         or agency is required for the performance by the Company of its
         obligations under this Agreement, except such as may be required by the
         securities or Blue Sky laws of the various states in connection with
         the offer and sale of the Shares.


                  (j) There has not occurred any material adverse change, or any
         development involving a prospective material adverse change, in the
         condition, financial or otherwise, or in the earnings, business or
         operations of the Company from that set forth in the Prospectus
         (exclusive of any amendments or supplements thereto subsequent to the
         date of this Agreement).

                  (k) There are no legal or governmental proceedings pending or
         threatened to which the Company is a party or to which any of the
         properties of the Company is subject that are required to be described
         in the Registration Statement or the Prospectus and are not so
         described or any statutes, regulations, contracts or other documents
         that are required to be described in the Registration Statement or the
         Prospectus or to be filed as exhibits to the Registration Statement
         that are not described or filed as required.

                  (l) Each preliminary prospectus filed as part of the
         registration statement as originally filed or as part of any amendment
         thereto, or filed pursuant to Rule 424 under the Securities Act,
         complied when so filed in all material respects with the Securities Act
         and the applicable rules and regulations of the Commission thereunder.

                                       -3-


<PAGE>




                  (m) The Company is not and, after giving effect to the
         offering and sale of the Shares and the application of the proceeds
         thereof as described in the Prospectus, will not be an "investment
         company" as such term is defined in the Investment Company Act of 1940,
         as amended.

                  (n) The Company (i) is in compliance with any and all
         applicable foreign, federal, state and local laws and regulations
         relating to the protection of human health and safety, the environment
         or hazardous or toxic substances or wastes, pollutants or contaminants
         ("Environmental Laws"), (ii) have received all permits, licenses or
         other approvals required of them under applicable Environmental Laws to
         conduct their respective businesses and (iii) are in compliance with
         all terms and conditions of any such permit, license or approval,
         except where such noncompliance with Environmental Laws, failure to
         receive required permits, licenses or other approvals or failure to
         comply with the terms and conditions of such permits, licenses or
         approvals would not, singly or in the aggregate, have a material
         adverse effect on the Company.

                  (o) There are no costs or liabilities associated with
         Environmental Laws (including, without limitation, any capital or
         operating expenditures required for clean-up, closure of properties or

         compliance with Environmental Laws or any permit, license or approval,
         any related constraints on operating activities and any potential
         liabilities to third parties) which would, singly or in the aggregate,
         have a material adverse effect on the Company.

                  (p) Subsequent to the respective dates as of which information
         is given in the Registration Statement and the Prospectus, (i) the
         Company has not incurred any material liability or obligation, direct
         or contingent, nor entered into any material transaction not in the
         ordinary course of business; (ii) the Company has not purchased any of
         its outstanding capital stock, nor declared, paid or otherwise made any
         dividend or distribution of any kind on its capital stock other than
         ordinary and customary dividends; and (iii) there has not been any
         material change in the capital stock, short-term debt or long-term debt
         of the Company, except in each case as described in or contemplated by
         the Prospectus.

                  (q) The Company has good and marketable title in fee simple to
         all real property and good and marketable title to all personal
         property owned by them which is material to the business of the
         Company, in each case free and clear of all liens, encumbrances and
         defects except such as are described in the Prospectus or such as do
         not materially affect the value of such property and do not interfere
         with the use made and proposed to be made of such property by the
         Company; and any real property and buildings held under lease by the
         Company is held by it under valid, subsisting and enforceable leases
         with such exceptions as are not material and do not interfere with the
         use made and proposed to be made of such property and buildings

                                       -4-


<PAGE>



         by the Company, in each case except as described in or contemplated by
         the Prospectus.

                  (r) The Company owns or possesses, or can acquire on
         reasonable terms, all material patents, patent rights, licenses,
         inventions, copyrights, know-how (including trade secrets and other
         unpatented and/or unpatentable proprietary or confidential information,
         systems or procedures), trademarks, service marks and trade names
         currently employed by them in connection with the business now operated
         by them and necessary for the conduct of its business as described in
         the Prospectus, and the Company has not received any notice of, and has
         no knowledge of, any infringement of or conflict with asserted rights
         of others with respect to any of the foregoing which, singly or in the
         aggregate, if the subject of an unfavorable decision, ruling or
         finding, could have a material adverse effect on the Company.

                  (s) No material labor dispute with the employees of the
         Company exists, except as described in or contemplated by the

         Prospectus, or, to the knowledge of the Company, is imminent; and the
         Company is not aware of any existing, threatened or imminent labor
         disturbance by the employees of any of its principal suppliers,
         manufacturers or contractors that could result in any material adverse
         effect on the Company.

                  (t) The Company is insured by insurers of recognized financial
         responsibility against such losses and risks and in such amounts as are
         prudent and customary in the businesses in which they are engaged; the
         Company has not been refused any insurance coverage sought or applied
         for; and the Company has no reason to believe that it will not be able
         to renew its existing insurance coverage as and when such coverage
         expires or to obtain similar coverage from similar insurers as may be
         necessary to continue its business at a cost that could not have a
         material adverse effect on the Company, except as described in the
         Prospectus.

                  (u) The Company possesses all certificates, authorizations and
         permits issued by the appropriate federal, state or foreign regulatory
         authorities necessary to conduct their respective businesses, and the
         Company has not received any notice of proceedings relating to the
         revocation or modification of any such certificate, authorization or
         permit which, singly or in the aggregate, if the subject of an
         unfavorable decision, ruling or finding, could have a material adverse
         effect on the Company, except as described in the Prospectus.

                  (v) The Company maintains a system of internal accounting
         controls sufficient to provide reasonable assurance that (i)
         transactions are executed in accordance with management's general or
         specific authorizations; (ii) transactions are recorded as necessary to
         permit preparation of financial statements in conformity with generally
         accepted accounting principles and to maintain asset accountability;
         (iii) access to assets is permitted only in accordance with
         management's general or specific

                                       -5-


<PAGE>



         authorization; and (iv) the recorded accountability for assets is
         compared with the existing assets at reasonable intervals and
         appropriate action is taken with respect to any differences.

                  (w) The accountants who have certified or shall certify the
         financial statements filed or to be filed with the Commission as part
         of the Registration Statement and the Prospectus are independent
         accountants as required by the Securities Act. The consolidated
         financial statements of the Company (together with the related notes
         thereto) included in the Registration Statement present fairly the
         financial position and results of operations of the Company at the
         respective dates and for the respective periods to which they apply,

         subject to normal year-end adjustments. Such financial statements have
         been prepared in accordance with generally accepted accounting
         principles consistently applied throughout the periods involved except
         as otherwise stated therein. The pro forma financial information of the
         Company included in the Registration Statement has been prepared in
         accordance with the Commission's rules and guidelines with respect to
         pro forma financial statements, has been properly compiled on the bases
         described therein and, in the opinion of the Company, the assumptions
         used in the preparation thereof are reasonable and the adjustments used
         therein are appropriate to give effect to the transactions and
         circumstances referred to therein.

                  (x) The Shares have been approved for quotation on the Nasdaq
         National Market, subject to official notice of issuance.

                  (y) Except as described in the Prospectus, there are no
         contracts, agreements or understandings between the Company and any
         person granting such person the right to require the Company to file a
         registration statement under the Securities Act with respect to any
         securities of the Company or to require the Company to include such
         securities with the Shares registered pursuant to the Registration
         Statement. All persons who possess such rights have effectively waived
         them with respect to the offering of the Shares.

                  (aa) The Predecessor Corporation made a timely and valid
         election to be treated as an "S corporation" for all federal and state
         law tax purposes on January 1, 1991, at all times the Predecessor
         Corporation has been duly qualified as an "S Corporation" for all
         federal and state law tax purposes since that date and will so qualify
         for all periods until the Closing Date, as hereinafter defined, and,
         prior to the Closing Date, such S corporation election has not and will
         not be terminated or revoked pursuant to Section 1362 of the Internal
         Revenue Code of 1986, as amended.

                  (bb) The Company has not and will not distribute to any of its
         stockholders any amount in excess of such stockholder's [Subchapter S
         Distribution] (as such term is defined in the Prospectus).


                                       -6-


<PAGE>



         Furthermore, the Company represents and warrants to Morgan Stanley that
(i) the Registration Statement, the Prospectus and any preliminary prospectus
comply, and any further amendments or supplements thereto will comply, with any
applicable laws or regulations of foreign jurisdictions in which the Prospectus
or any preliminary prospectus, as amended or supplemented, if applicable, are
distributed in connection with the Directed Share Program, and that (ii) no
authorization, approval, consent, license, order, registration or qualification
of or with any government, governmental instrumentality or court, other than

such as have been obtained, is necessary under the securities laws and
regulations of foreign jurisdictions in which the Directed Shares are offered
outside the United States.

         2. Agreements to Sell and Purchase. The Company hereby agrees to sell
to the several Underwriters, and each Underwriter, upon the basis of the
representations and warranties herein contained, but subject to the conditions
hereinafter stated, agrees, severally and not jointly, to purchase from the
Company the respective numbers of Firm Shares set forth in Schedule I hereto
opposite its names at U.S.$_____ a share ("Purchase Price").

         On the basis of the representations and warranties contained in this
Agreement, and subject to its terms and conditions, the Company agrees to sell
to the Underwriters the Additional Shares, and the Underwriters shall have a
one-time right to purchase, severally and not jointly, up to __________
Additional Shares at the Purchase Price. If you, on behalf of the Underwriters,
elect to exercise such option, you shall so notify the Company in writing not
later than 30 days after the date of this Agreement, which notice shall specify
the number of Additional Shares to be purchased by the Underwriters and the date
on which such shares are to be purchased. Such date may be the same as the
Closing Date but not earlier than the Closing Date nor later than ten business
days after the date of such notice. Additional Shares may be purchased as
provided in Section 4 hereof solely for the purpose of covering over-allotments
made in connection with the offering of the Firm Shares. If any Additional
Shares are to be purchased, each Underwriter agrees, severally and not jointly,
to purchase the number of Additional Shares (subject to such adjustments to
eliminate fractional shares as you may determine) that bears the same proportion
to the total number of Additional Shares to be purchased as the number of Firm
Shares set forth in Schedule I hereto opposite the name of such Underwriter
bears to the total number of Firm Shares.

         The Company hereby agrees that, without the prior written consent of
Morgan Stanley on behalf of the Underwriters, it will not, during the period
ending 180 days after the date of the Prospectus, (i) offer, pledge, sell,
contract to sell, sell any option or contract to purchase, purchase any option
or contract to sell, grant any option, right or warrant to purchase, lend, or
otherwise transfer or dispose of, directly or indirectly, any shares of Common
Stock or any securities convertible into or exercisable or exchangeable for
Common Stock or (ii) enter into any swap or other arrangement that transfers to
another, in whole or in part, any of the economic consequences of ownership of
the Common Stock, whether any such transaction described in clause (i) or (ii)
above is to be settled by delivery of Common Stock or such other securities, in
cash or otherwise. The foregoing sentence shall not apply to (A) the Shares to
be sold hereunder or (B) the issuance by the Company of shares of

                                       -7-

<PAGE>

Common Stock upon the exercise of an option or warrant or the conversion of a
security outstanding on the date hereof of which the Underwriters have been
advised in writing.

         3. Terms of Public Offering. The Company is advised by you that the

Underwriters propose to make a public offering of their respective portions of
the Shares as soon after the Registration Statement and this Agreement have
become effective as in your judgment is advisable. The Company is further
advised by you that the Shares are to be offered to the public initially at
U.S.$_____ a share (the "Public Offering Price") and to certain dealers selected
by you at a price that represents a concession not in excess of U.S.$____ a
share under the Public Offering Price, and that any Underwriter may allow, and
such dealers may reallow, a concession, not in excess of U.S.$____ a share, to
any Underwriter or to certain other dealers.

         4. Payment and Delivery. Payment for the Firm Shares shall be made to
the Company in Federal or other funds immediately available in New York City
against delivery of such Firm Shares for the respective accounts of the several
Underwriters at 10:00 a.m., New York City time, on ____________, 1998, or at
such other time on the same or such other date, not later than _________, 1998,
as shall be designated in writing by you. The time and date of such payment are
hereinafter referred to as the "Closing Date". The Closing of the offering and
sale of the Firm Shares will be held at the Offices of Ropes & Gray, 885 Third
Avenue, New York, NY 10022.

         Payment for any Additional Shares shall be made to the Company in
Federal or other funds immediately available in New York City against delivery
of such Additional Shares for the respective accounts of the several
Underwriters at 10:00 a.m., New York City time, on the date specified in the
notice described in Section 2 or at such other time on the same or on such other
date, in any event not later than _______, 1998, as shall be designated in
writing by you. The time and date of such payment are hereinafter referred to as
the "Option Closing Date." The Closing of the offering and sale of the
Additional Shares will be held at the Offices of Ropes & Gray, 885 Third Avenue,
New York, NY 10022.

         Certificates for the Firm Shares and Additional Shares shall be in
definitive form and registered in such names and in such denominations as you
shall request in writing not later than one full business day prior to the
Closing Date or the Option Closing Date, as the case may be. The certificates
evidencing the Firm Shares and Additional Shares shall be delivered to you on
the Closing Date or the Option Closing Date, as the case may be, for the
respective accounts of the several Underwriters, with any transfer taxes payable
in connection with the transfer of the Shares to the Underwriters duly paid,
against payment of the Purchase Price therefor.

         5. Conditions to the Underwriters' Obligations. The obligations of the
Company to sell the Shares to the Underwriters and the several obligations of
the Underwriters to purchase and pay for the Shares on the Closing Date are
subject to the condition that the

                                       -8-

<PAGE>

Registration Statement shall have become effective not later than 5:30 p.m. (New
York City time) on the date hereof.

         The several obligations of the Underwriters are subject to the

following further conditions:

                  (a) Subsequent to the execution and delivery of this Agreement
         and prior to the Closing Date:

                           (i) there shall not have occurred any downgrading,
                  nor shall any notice have been given of any intended or
                  potential downgrading or of any review for a possible change
                  that does not indicate the direction of the possible change,
                  in the rating accorded any of the Company's securities by any
                  "nationally recognized statistical rating organization," as
                  such term is defined for purposes of Rule 436(g)(2) under the
                  Securities Act; and

                           (ii) there shall not have occurred any change, or any
                  development involving a prospective change, in the condition,
                  financial or otherwise, or in the earnings, business or
                  operations of the Company, from that set forth in the
                  Prospectus (exclusive of any amendments or supplements thereto
                  subsequent to the date of this Agreement) that, in your
                  judgment, is material and adverse and that makes it, in your
                  judgment, impracticable to market the Shares on the terms and
                  in the manner contemplated in the Prospectus.

                  (b) The Underwriters shall have received on the Closing Date a
         certificate, dated the Closing Date and signed by an executive officer
         of the Company, to the effect set forth in clause 5(a)(i) above and to
         the effect that the representations and warranties of the Company
         contained in this Agreement are true and correct as of the Closing Date
         and that the Company has complied with all of the agreements and
         satisfied all of the conditions on its part to be performed or
         satisfied hereunder on or before the Closing Date.

         The officer signing and delivering such certificate may rely upon the
best of his or her knowledge as to proceedings threatened.

                  (c) The Underwriters shall have received on the Closing Date
         an opinion of Morse, Zelnick, Rose & Lander, L.L.P., outside counsel
         for the Company, dated the Closing Date, to the effect that:

                           (i) the Company has been duly incorporated, is
                  validly existing as a corporation in good standing under the
                  laws of the jurisdiction of its incorporation, has the
                  corporate power and authority to own its property and to
                  conduct its business as described in the Prospectus and is
                  duly qualified to transact business and is in good standing in
                  each jurisdiction in which the

                                       -9-

<PAGE>

                  conduct of its business or its ownership or leasing of
                  property requires such qualification, except to the extent

                  that the failure to be so qualified or be in good standing
                  would not have a material adverse effect on the Company and;

                           (ii) the merger of Professional Detailing Inc., a New
                  Jersey corporation, with and into the Company has become
                  effective in accordance with New Jersey and Delaware law.

                           (iii) the authorized capital stock of the Company
                  conforms as to legal matters to the description thereof
                  contained in the Prospectus;

                           (iv) the shares of Common Stock outstanding prior to
                  the issuance of the Shares have been duly authorized and are
                  validly issued, fully paid and non-assessable;

                           (v) the Shares have been duly authorized and, when
                  issued and delivered in accordance with the terms of this
                  Agreement, will be validly issued, fully paid and
                  non-assessable, and the issuance of such Shares will not be
                  subject to any preemptive or similar rights;

                           (vi) this Agreement has been duly authorized,
                  executed and delivered by the Company;

                           (vii) the execution and delivery by the Company of,
                  and the performance by the Company of its obligations under,
                  this Agreement will not contravene the certificate of
                  incorporation or by-laws of the Company or, to the best of
                  such counsel's knowledge, any provision of applicable law, any
                  agreement or other instrument binding upon the Company that is
                  material to the Company, or, to the best of such counsel's
                  knowledge, any judgment, order or decree of any governmental
                  body, agency or court having jurisdiction over the Company,
                  and no consent, approval, authorization or order of, or
                  qualification with, any governmental body or agency is
                  required for the performance by the Company of its obligations
                  under this Agreement, except such as may be required by the
                  securities or Blue Sky laws of the various states in
                  connection with the offer and sale of the Shares by the
                  Underwriters as to which such counsel need express no opinion;

                           (viii) the statements (A) in the Prospectus under the
                  captions "Business - Contracts and Clients," "Shares Eligible
                  for Future Sale," "Description of Capital Stock" and
                  "Underwriters" and (B) in the Registration Statement in Items
                  14 and 15, in each case insofar as such statements constitute
                  summaries of the legal matters, documents or proceedings
                  referred to therein, fairly present the information called for
                  with respect to such legal matters,

                                      -10-

<PAGE>


                  documents and proceedings and fairly summarize the matters 
                  referred to therein;

                           (ix) after due inquiry, such counsel does not know of
                  any legal or governmental proceedings pending or threatened to
                  which the Company is a party or to which any of the properties
                  of the Company is subject that are required to be described in
                  the Registration Statement or the Prospectus and are not so
                  described or of any statutes, regulations, contracts or other
                  documents that are required to be described in the
                  Registration Statement or the Prospectus or to be filed as
                  exhibits to the Registration Statement that are not described
                  or filed as required;

                           (x) the Company is not and, after giving effect to
                  the offering and sale of the Shares and the application of the
                  proceeds thereof as described in the Prospectus, will not be
                  an "investment company" as such term is defined in the
                  Investment Company Act of 1940, as amended;

                           (xi) to the best of such counsel's knowledge, the
                  Company (A) is in compliance with any and all applicable
                  Environmental Laws, (B) has received all permits, licenses or
                  other approvals required of it under applicable Environmental
                  Laws to conduct its business and (C) is in compliance with all
                  terms and conditions of any such permit, license or approval,
                  except where such noncompliance with Environmental Laws,
                  failure to receive required permits, licenses or other
                  approvals or failure to comply with the terms and conditions
                  of such permits, licenses or approvals would not, singly or in
                  the aggregate, have a material adverse effect on the Company;
                  and

                           (xii) such counsel (A) is of the opinion that the
                  Registration Statement and Prospectus (except for financial
                  statements and schedules and other financial and statistical
                  data included therein as to which such counsel need not
                  express any opinion) comply as to form in all material
                  respects with the Securities Act and the applicable rules and
                  regulations of the Commission thereunder, (B) has no reason to
                  believe that (except for financial statements and schedules
                  and other financial and statistical data as to which such
                  counsel need not express any belief) the Registration
                  Statement and the prospectus included therein at the time the
                  Registration Statement became effective contained any untrue
                  statement of a material fact or omitted to state a material
                  fact required to be stated therein or necessary to make the
                  statements therein not misleading and (C) has no reason to
                  believe that (except for financial statements and schedules
                  and other financial and statistical data as to which such
                  counsel need not express any belief) the Prospectus contains
                  any untrue statement of a material fact or omits to state a
                  material fact necessary in order to make the statements
                  therein, in the light of the circumstances under which they

                  were made, not misleading.

                                      -11-

<PAGE>

                  (d) The Underwriters shall have received on the Closing Date
         an opinion of Farkas & Manelli, P.L.L.C., regulatory counsel to the
         Company, dated the Closing Date to the effect that:

                           (i) The statements under the captions "Risk
                  Factors-Government Regulation" and "Business--Government and
                  Industry Regulation" in the Prospectus, insofar as such
                  statements constitute a summary of documents referred to
                  therein or matters of law, fairly summarize in all material
                  respects the information called for with respect to such
                  documents and matters.

                  (e) The Underwriters shall have received on the Closing Date
         an opinion of Ropes & Gray, counsel for the Underwriters, dated the
         Closing Date, covering the matters referred to in subparagraphs (v),
         (vi), (viii) (but only as to the statements in the Prospectus under
         "Description of Capital Stock" and "Underwriters") and (xii) of
         paragraph (c) above.

         With respect to subparagraph (xii) of paragraph (c) above, Morse,
Zelnick, Rose & Lander, L.L.P. and Ropes & Gray may state that their opinion and
belief are based upon their participation in the preparation of the Registration
Statement and Prospectus and any amendments or supplements thereto and review
and discussion of the contents thereof, but are without independent check or
verification, except as specified.

         The opinion of Morse, Zelnick, Rose & Lander, L.L.P. and Farkas &
Manelli, P.L.L.C. described in paragraphs 5(c) and 5(d), respectively, shall be
rendered to the Underwriters at the request of the Company and shall so state
therein.

                  (f) The Underwriters shall have received, on each of the date
         hereof and the Closing Date, a letter dated the date hereof or the
         Closing Date, as the case may be, in form and substance satisfactory to
         the Underwriters, from Coopers & Lybrand, L.L.P. independent public
         accountants, containing statements and information of the type
         ordinarily included in accountants' "comfort letters" to underwriters
         with respect to the financial statements and certain financial
         information contained in the Registration Statement and the Prospectus;
         provided that the letter delivered on the Closing Date shall use a
         "cut-off date" not earlier than the date hereof.

                  (g) The "lock-up" agreements, each substantially in the form
         of Exhibit A hereto, between you and certain shareholders, officers and
         directors of the Company relating to sales and certain other
         dispositions of shares of Common Stock or certain other securities,
         delivered to you on or before the date hereof, shall be in full force
         and effect on the Closing Date.


                  (h) The several obligations of the Underwriters to purchase
         Additional Shares hereunder are subject to the delivery to you on the
         Option Closing Date of such

                                      -12-

<PAGE>

         documents as you may reasonably request with respect to the good
         standing of the Company, the due authorization and issuance of the
         Additional Shares and other matters related to the issuance of the
         Additional Shares.

                  (i) The Shares shall have been approved for quotation through
         the Nasdaq National Market.

                  (j) The Company shall have entered into a Tax Indemnification
         Agreement with John P. Dugan and Charles T. Saldarini (each a
         "Stockholder" and collectively, the "Stockholders") in a form
         acceptable to the Underwriters and their counsel (the "Tax
         Indemnification Agreement").

         6. Covenants of the Company. In further consideration of the agreements
of the Underwriters herein contained, the Company covenants with each
Underwriter as follows:

                  (a) To furnish to you, without charge, four signed copies of
         the Registration Statement (including exhibits thereto) and for
         delivery to each other Underwriter a conformed copy of the Registration
         Statement (without exhibits thereto) and to furnish to you in New York
         City, without charge, prior to 10:00 a.m. New York City time on the
         business day next succeeding the date of this Agreement and during the
         period mentioned in paragraph 6(c) below, as many copies of the
         Prospectus and any supplements and amendments thereto or to the
         Registration Statement as you may reasonably request.

                  (b) Before amending or supplementing the Registration
         Statement or the Prospectus, to furnish to you a copy of each such
         proposed amendment or supplement and not to file any such proposed
         amendment or supplement to which you reasonably object, and to file
         with the Commission within the applicable period specified in Rule
         424(b) under the Securities Act any prospectus required to be filed
         pursuant to such Rule.

                  (c) If, during such period after the first date of the public
         offering of the Shares as in the opinion of counsel for the
         Underwriters the Prospectus is required by law to be delivered in
         connection with sales by an Underwriter or dealer, any event shall
         occur or condition exist as a result of which it is necessary to amend
         or supplement the Prospectus in order to make the statements therein,
         in the light of the circumstances when the Prospectus is delivered to a
         purchaser, not misleading, or if, in the opinion of counsel for the
         Underwriters, it is necessary to amend or supplement the Prospectus to

         comply with applicable law, forthwith to prepare, file with the
         Commission and furnish, at its own expense, to the Underwriters and to
         the dealers (whose names and addresses you will furnish to the Company)
         to which Shares may have been sold by you on behalf of the Underwriters
         and to any other dealers upon request, either amendments or supplements
         to the Prospectus so that the statements in the Prospectus as so
         amended or supplemented will not, in the light of the

                                      -13-

<PAGE>

         circumstances when the Prospectus is delivered to a purchaser, be
         misleading or so that the Prospectus, as amended or supplemented, will
         comply with law.

                  (d) To endeavor to qualify the Shares for offer and sale under
         the securities or Blue Sky laws of such jurisdictions as you shall
         reasonably request.

                  (e) To make generally available to the Company's security
         holders and to you as soon as practicable an earning statement covering
         the twelve-month period ending ________, 1998 that satisfies the
         provisions of Section 11(a) of the Securities Act and the rules and
         regulations of the Commission thereunder.

                  (f) Whether or not the transactions contemplated in this
         Agreement are consummated or this Agreement is terminated, to pay or
         cause to be paid all expenses incident to the performance of its
         obligations under this Agreement, including: (i) the fees,
         disbursements and expenses of the Company's counsel and the Company's
         accountants in connection with the registration and delivery of the
         Shares under the Securities Act and all other fees or expenses in
         connection with the preparation and filing of the Registration
         Statement, any preliminary prospectus, the Prospectus and amendments
         and supplements to any of the foregoing, including all printing costs
         associated therewith, and the mailing and delivering of copies thereof
         to the Underwriters and dealers, in the quantities hereinabove
         specified, (ii) all costs and expenses related to the transfer and
         delivery of the Shares to the Underwriters, including any transfer or
         other taxes payable thereon, (iii) the cost of printing or producing
         any Blue Sky or Legal Investment memorandum in connection with the
         offer and sale of the Shares under state securities laws and all
         expenses in connection with the qualification of the Shares for offer
         and sale under state securities laws as provided in paragraph 6(d)
         hereof, including filing fees and the reasonable fees and disbursements
         of counsel for the Underwriters in connection with such qualification
         and in connection with the Blue Sky or Legal Investment memorandum,
         (iv) all filing fees and the reasonable fees and disbursements of
         counsel to the Underwriters incurred in connection with the review and
         qualification of the offering of the Shares by the National Association
         of Securities Dealers, Inc., (v) all fees and expenses in connection
         with the preparation and filing of the registration statement on Form
         8-A relating to the Common Stock and all costs and expenses incident to

         listing the Shares on the Nasdaq National Market, (vi) the cost of
         printing certificates representing the Shares, (vii) the costs and
         charges of any transfer agent, registrar or depositary, (viii) the
         costs and expenses of the Company relating to investor presentations on
         any "road show" undertaken in connection with the marketing of the
         offering of the Shares, including, without limitation, expenses
         associated with the production of road show slides and graphics, fees
         and expenses of any consultants engaged in connection with the road
         show presentations with the prior approval of the Company, travel and
         lodging expenses of the representatives and officers of the Company and
         any such consultants, and the cost of any aircraft chartered in
         connection with the road show, and (ix) all other costs and expenses
         incident to the performance of the obligations of

                                      -14-

<PAGE>

         the Company hereunder for which provision is not otherwise made in this
         Section. It is understood, however, that except as provided in this
         Section, Section 7 entitled "Indemnity and Contribution", and the last
         paragraph of Section 9 below, the Underwriters will pay all of their
         costs and expenses, including fees and disbursements of their counsel,
         stock transfer taxes payable on resale of any of the Shares by them and
         any advertising expenses connected with any offers they may make.

                  (g) Not to amend, modify, terminate, waive or otherwise affect
         the rights or obligations of any party under, any provision of the Tax
         Indemnification Agreement (as defined in Section 5(j) above) without
         the prior written consent of Morgan Stanley.

                  (h) that in connection with the Directed Share Program, the
         Company will ensure that the Directed Shares will be restricted to the
         extent required by the National Association of Securities Dealers, Inc.
         (the "NASD") or the NASD rules from sale, transfer, assignment, pledge
         or hypothecation for a period of three months following the date of the
         effectiveness of the Registration Statement. Morgan Stanley will notify
         the Company as to which Participants will need to be so restricted. The
         Company will direct the transfer agent to place stop transfer
         restrictions upon such securities for such period of time.

                  (i) to pay all fees and disbursements of counsel incurred by
         the Underwriters in connection with the Directed Share Program and
         stamp duties, similar taxes or duties or other taxes, if any, incurred
         by the Underwriters in connection with the Directed Share Program.

         Furthermore, the Company covenants with Morgan Stanley that the Company
will comply with all applicable securities and other applicable laws, rules and
regulations in each foreign jurisdiction in which the Directed Shares are
offered in connection with the Directed Share Program.

         7.  Indemnity and Contribution.

                  (a) The Company agrees to indemnify and hold harmless each

         Underwriter and each person, if any, who controls any Underwriter
         within the meaning of either Section 15 of the Securities Act or
         Section 20 of the Securities Exchange Act of 1934, as amended (the
         "Exchange Act"), from and against any and all losses, claims, damages
         and liabilities (including, without limitation, any legal or other
         expenses reasonably incurred in connection with defending or
         investigating any such action or claim) caused by any untrue statement
         or alleged untrue statement of a material fact contained in the
         Registration Statement or any amendment thereof, any preliminary
         prospectus or the Prospectus (as amended or supplemented if the Company
         shall have furnished any amendments or supplements thereto), or caused
         by any omission or

                                      -15-


<PAGE>

         alleged omission to state therein a material fact required to be stated
         therein or necessary to make the statements therein not misleading,
         except insofar as such losses, claims, damages or liabilities are
         caused by any such untrue statement or omission or alleged untrue
         statement or omission based upon information relating to any
         Underwriter furnished to the Company in writing by such Underwriter
         through you expressly for use therein;

                  (b) The Company agrees to indemnify and hold harmless Morgan
         Stanley and each person, if any, who controls Morgan Stanley within the
         meaning of either Section 15 of the Securities Act of Section 20 of the
         Exchange Act ("Morgan Stanley Entities"), from and against any and all
         losses, claims, damages and liabilities (including, without limitation,
         any legal or other expenses reasonably incurred in connection with
         defending or investigating any such action or claim) (i) caused by any
         untrue statement or alleged untrue statement of a material fact
         contained in the prospectus wrapper material prepared by or with the
         consent of the Company for distribution in foreign jurisdictions in
         connection with the Directed Share Program attached to the Prospectus
         or any preliminary prospectus, or caused by any omission or alleged
         omission to state therein a material fact required to be stated therein
         or necessary to make the statement therein, when considered in
         conjunction with the Prospectus or any applicable preliminary
         prospectus, not misleading; (ii) caused by the failure of any
         Participant to pay for and accept delivery of the shares which,
         immediately following the effectiveness of the Registration Statement,
         were subject to a properly confirmed agreement to purchase; or (iii)
         related to, arising out of, or in connection with the Directed Share
         Program, provided that, the neither Company nor the Stockholders shall
         be responsible under this subparagraph (iii) for any losses, claim,
         damages or liabilities (or expenses relating thereto) that are finally
         judicially determined to have resulted from the bad faith or gross
         negligence of Morgan Stanley Entities.

                  (c) Each Underwriter agrees, severally and not jointly, to
         indemnify and hold harmless the Company, its directors (including the

         director nominees listed on Schedule II hereto), its officers who 
         sign the Registration Statement and each person, if any, who controls
         the Company within the meaning of either Section 15 of the Securities
         Act or Section 20 of the Exchange Act to the same extent as the
         foregoing indemnity from the Company to such Underwriter, but only with
         reference to information relating to such Underwriter furnished to the
         Company in writing by such Underwriter through you expressly for use in
         the Registration Statement, any preliminary prospectus, the Prospectus
         or any amendments or supplements thereto.

                  (d) In case any proceeding (including any governmental
         investigation) shall be instituted involving any person in respect of
         which indemnity may be sought pursuant to paragraph (a), (b) or (c) of
         this Section 7, such person (the "indemnified party") shall promptly
         notify the person against whom such indemnity may be sought (the
         "indemnifying party") in writing and the indemnifying party, upon
         request of the

                                      -16-

<PAGE>

         indemnified party, shall retain counsel reasonably satisfactory to the
         indemnified party to represent the indemnified party and any others the
         indemnifying party may designate in such proceeding and shall pay the
         fees and disbursements of such counsel related to such proceeding. In
         any such proceeding, any indemnified party shall have the right to
         retain its own counsel, but the fees and expenses of such counsel shall
         be at the expense of such indemnified party unless (i) the indemnifying
         party and the indemnified party shall have mutually agreed to the
         retention of such counsel or (ii) the named parties to any such
         proceeding (including any impleaded parties) include both the
         indemnifying party and the indemnified party and representation of both
         parties by the same counsel would be inappropriate due to actual or
         potential differing interests between them. It is understood that the
         indemnifying party shall not, in respect of the legal expenses of any
         indemnified party in connection with any proceeding or related
         proceedings in the same jurisdiction, be liable for the fees and
         expenses of more than one separate firm (in addition to any local
         counsel) for all such indemnified parties and that all such fees and
         expenses shall be reimbursed as they are incurred. Such firm shall be
         designated in writing by Morgan Stanley in the case of parties
         indemnified pursuant to paragraph (a) of this Section 7 and by the
         Company in the case of parties indemnified pursuant to paragraph (c) of
         this Section 7. The indemnifying party shall not be liable for any
         settlement of any proceeding effected without its written consent, but
         if settled with such consent or if there be a final judgment for the
         plaintiff, the indemnifying party agrees to indemnify the indemnified
         party from and against any loss or liability by reason of such
         settlement or judgment. Notwithstanding the foregoing sentence, if at
         any time an indemnified party shall have requested an indemnifying
         party to reimburse the indemnified party for fees and expenses of
         counsel as contemplated by the second and third sentences of this
         paragraph, the indemnifying party agrees that it shall be liable for

         any settlement of any proceeding effected without its written consent
         if (i) such settlement is entered into more than 30 days after receipt
         by such indemnifying party of the aforesaid request and (ii) such
         indemnifying party shall not have reimbursed the indemnified party in
         accordance with such request prior to the date of such settlement. No
         indemnifying party shall, without the prior written consent of the
         indemnified party, effect any settlement of any pending or threatened
         proceeding in respect of which any indemnified party is or could have
         been a party and indemnity could have been sought hereunder by such
         indemnified party, unless such settlement includes an unconditional
         release of such indemnified party from all liability on claims that are
         the subject matter of such proceeding.

                  Notwithstanding anything contained herein to the contrary, if
         indemnity may be sought pursuant to Section 7(b) hereof in respect of
         such action or proceeding, then in addition to such separate firm for
         the indemnified parties, the indemnifying party shall be liable for the
         reasonable fees and expenses of not more than one separate firm (in
         addition to any local counsel) for Morgan Stanley for the defense of
         any losses, claims, damages and liabilities arising out of the Directed
         Share Program,

                                      -17-

<PAGE>

         and all persons, if any, who control Morgan Stanley within the meaning
         of either Section 15 of the Act or Section 20 of the Exchange Act.

                  (e) To the extent the indemnification provided for in
         paragraph (a), (b) or (c) of this Section 7 is unavailable to an
         indemnified party or insufficient in respect of any losses, claims,
         damages or liabilities referred to therein, then each indemnifying
         party under such paragraph, in lieu of indemnifying such indemnified
         party thereunder, shall contribute to the amount paid or payable by
         such indemnified party as a result of such losses, claims, damages or
         liabilities (i) in such proportion as is appropriate to reflect the
         relative benefits received by the Company on the one hand and the
         Underwriters on the other hand from the offering of the Shares or (ii)
         if the allocation provided by clause (i) above is not permitted by
         applicable law, in such proportion as is appropriate to reflect not
         only the relative benefits referred to in clause (i) above but also the
         relative fault of the Company on the one hand and of the Underwriters
         on the other hand in connection with the statements or omissions that
         resulted in such losses, claims, damages or liabilities, as well as any
         other relevant equitable considerations. The relative benefits received
         by the Company on the one hand and the Underwriters on the other hand
         in connection with the offering of the Shares shall be deemed to be in
         the same respective proportions as the net proceeds from the offering
         of the Shares (before deducting expenses) received by the Company and
         the total underwriting discounts and commissions received by the
         Underwriters, in each case as set forth in the table on the cover of
         the Prospectus, bear to the aggregate Public Offering Price of the
         Shares. The relative fault of the Company on the one hand and the

         Underwriters on the other hand shall be determined by reference to,
         among other things, whether the untrue or alleged untrue statement of a
         material fact or the omission or alleged omission to state a material
         fact relates to information supplied by the Company or by the
         Underwriters and the parties' relative intent, knowledge, access to
         information and opportunity to correct or prevent such statement or
         omission. The Underwriters' respective obligations to contribute
         pursuant to this Section 7 are several in proportion to the respective
         number of Shares they have purchased hereunder, and not joint.

                  (f) The Company and the Underwriters agree that it would not
         be just or equitable if contribution pursuant to this Section 7 were
         determined by pro rata allocation (even if the Underwriters were
         treated as one entity for such purpose) or by any other method of
         allocation that does not take account of the equitable considerations
         referred to in paragraph (f) of this Section 7. The amount paid or
         payable by an indemnified party as a result of the losses, claims,
         damages and liabilities referred to in the immediately preceding
         paragraph shall be deemed to include, subject to the limitations set
         forth above, any legal or other expenses reasonably incurred by such
         indemnified party in connection with investigating or defending any
         such action or claim. Notwithstanding the provisions of this Section 7,
         no Underwriter shall be required to contribute any amount in excess of
         the amount by which the total price at which the Shares underwritten by
         it and distributed to the

                                      -18-

<PAGE>

         public were offered to the public exceeds the amount of any damages
         that such Underwriter has otherwise been required to pay by reason of
         such untrue or alleged untrue statement or omission or alleged
         omission. No person guilty of fraudulent misrepresentation (within the
         meaning of Section 11(f) of the Securities Act) shall be entitled to
         contribution from any person who was not guilty of such fraudulent
         misrepresentation. The remedies provided for in this Section 7 are not
         exclusive and shall not limit any rights or remedies which may
         otherwise be available to any indemnified party at law or in equity.

                  (g) The indemnity and contribution provisions contained in
         this Section 7 and the representations, warranties and other statements
         of the Company contained in this Agreement shall remain operative and
         in full force and effect regardless of (i) any termination of this
         Agreement, (ii) any investigation made by or on behalf of any
         Underwriter or any person controlling any Underwriter or by or on
         behalf of the Company, its officers or directors or any person
         controlling the Company and (iii) acceptance of and payment for any of
         the Shares.

         8. Termination. This Agreement shall be subject to termination by
notice given by you to the Company, if (a) after the execution and delivery of
this Agreement and prior to the Closing Date (i) trading generally shall have
been suspended or materially limited on or by, as the case may be, any of the

New York Stock Exchange, the American Stock Exchange, the National Association
of Securities Dealers, Inc., the Chicago Board of Options Exchange, the Chicago
Mercantile Exchange or the Chicago Board of Trade, (ii) trading of any
securities of the Company shall have been suspended on any exchange or in any
over-the-counter market, (iii) a general moratorium on commercial banking
activities in New York shall have been declared by either Federal or New York
State authorities or (iv) there shall have occurred any outbreak or escalation
of hostilities or any change in financial markets or any calamity or crisis
that, in your judgment, is material and adverse and (b) in the case of any of
the events specified in clauses (a)(i) through (iv) of this Section 8, such
event, singly or together with any other such event, makes it, in your judgment,
impracticable to market the Shares on the terms and in the manner contemplated
in the Prospectus.

         9. Effectiveness; Defaulting Underwriters. This Agreement shall become
effective upon the execution and delivery hereof by the parties hereto.

         If, on the Closing Date or the Option Closing Date, as the case may be,
any one or more of the Underwriters shall fail or refuse to purchase Shares that
it has or they have agreed to purchase hereunder on such date, and the aggregate
number of Shares which such defaulting Underwriter or Underwriters agreed but
failed or refused to purchase is not more than one-tenth of the aggregate number
of the Shares to be purchased on such date, the other Underwriters shall be
obligated severally in the proportions that the number of Firm Shares set forth
opposite their respective names in Schedule I bears to the aggregate number of
Firm Shares set forth opposite the names of all such non-defaulting
Underwriters, or in such other

                                      -19-

<PAGE>

proportions as you may specify, to purchase the Shares which such defaulting
Underwriter or Underwriters agreed but failed or refused to purchase on such
date; provided that in no event shall the number of Shares that any Underwriter
has agreed to purchase pursuant to this Agreement be increased pursuant to this
Section 9 by an amount in excess of one-ninth of such number of Shares without
the written consent of such Underwriter. If, on the Closing Date, any
Underwriter or Underwriters shall fail or refuse to purchase Firm Shares and the
aggregate number of Firm Shares with respect to which such default occurs is
more than one-tenth of the aggregate number of Firm Shares to be purchased, and
arrangements satisfactory to you and the Company for the purchase of such Firm
Shares are not made within 36 hours after such default, this Agreement shall
terminate without liability on the part of any non-defaulting Underwriter or the
Company. In any such case either you or the Company shall have the right to
postpone the Closing Date, but in no event for longer than seven days, in order
that the required changes, if any, in the Registration Statement and in the
Prospectus or in any other documents or arrangements may be effected. If, on the
Option Closing Date, any Underwriter or Underwriters shall fail or refuse to
purchase Additional Shares and the aggregate number of Additional Shares with
respect to which such default occurs is more than one-tenth of the aggregate
number of Additional Shares to be purchased, the non-defaulting Underwriters
shall have the option to (i) terminate their obligation hereunder to purchase
Additional Shares or (ii) purchase not less than the number of Additional Shares

that such non-defaulting Underwriters would have been obligated to purchase in
the absence of such default. Any action taken under this paragraph shall not
relieve any defaulting Underwriter from liability in respect of any default of
such Underwriter under this Agreement.

         If this Agreement shall be terminated by the Underwriters, or any of
them, because of any failure or refusal on the part of the Company to comply
with the terms or to fulfill any of the conditions of this Agreement, or if for
any reason the Company shall be unable to perform its obligations under this
Agreement, the Company will reimburse the Underwriters or such Underwriters as
have so terminated this Agreement with respect to themselves, severally, for all
out-of-pocket expenses (including the fees and disbursements of their counsel)
reasonably incurred by such Underwriters in connection with this Agreement or
the offering contemplated hereunder.

         10. Counterparts. This Agreement may be signed in two or more
counterparts, each of which shall be an original, with the same effect as if the
signatures thereto and hereto were upon the same instrument.

         11. Applicable Law. This Agreement shall be governed by and construed
in accordance with the internal laws of the State of New York.


                                      -20-


<PAGE>

         12. Headings. The headings of the sections of this Agreement have been
inserted for convenience of reference only and shall not be deemed a part of
this Agreement.

                                             Very truly yours,

                                             PROFESSIONAL DETAILING, INC.


                                             By:_______________________
                                                  Name:
                                                  Title:

Accepted as of the date hereof

MORGAN STANLEY & CO. INCORPORATED
WILLIAM BLAIR & COMPANY, L.L.C.
HAMBRECHT & QUIST L.L.C.

Acting severally on behalf of themselves 
  and the several Underwriters 
  named in Schedule I hereto.

By:  Morgan Stanley & Co. Incorporated



By:_______________________________
     Name:
     Title:



                                      -21-


<PAGE>



                                              
                                                           SCHEDULE I


                                 UNDERWRITERS


                                                                  Number of
                                                                 Firm Shares
              Underwriter                                      To Be Purchased
              -----------                                      ---------------

Morgan Stanley & Co. Incorporated

William Blair & Company, L.L.C.

Hambrecht & Quist L.L.C.

[NAMES OF OTHER UNDERWRITERS]














                                                                 ---------------

Total Firm Shares ...................................               =========


                                      -22-

<PAGE>


                                              
                                                           SCHEDULE II

                              DIRECTOR NOMINEES

John M. Pietruski
Jan Martens Vecsi
Gerald J. Mossinghoff

                                     -23-
<PAGE>



                                                        EXHIBIT A

                                                        _________________, 1997


                                             [FORM OF LOCK-UP LETTER]



Morgan Stanley & Co. Incorporated
William Blair & Company, L.L.C.
Hambrecht & Quist L.L.C.
c/o Morgan Stanley & Co. Incorporated
1585 Broadway
New York, NY  10036

Dear Sirs:

         The undersigned understands that Morgan Stanley & Co. Incorporation
("Morgan Stanley"), as Representative of the several Underwriters, proposes to
enter into an Underwriting Agreement (the "Underwriting Agreement") with
Professional Detailing, Inc., a Delaware corporation (the "Company") providing
for the public offering (the "Public Offering") by the several Underwriters,
including Morgan Stanley (the "Underwriters"), of up to __________ shares (the
"Shares") of the Common Stock ($.01 par value per share) of the Company (the
"Common Stock").

         To induce the Underwriters that may participate in the Public Offering
to continue their efforts in connection with the Public Offering, the
undersigned hereby agrees that, without the prior written consent of Morgan
Stanley on behalf of the Underwriters, it will not, during the period commencing
on the date hereof and ending 180 days after the date of the final prospectus
relating to the Public Offering (the "Prospectus"), (1) offer, pledge, sell,
contract to sell, sell any option or contract to purchase, purchase any option
or contract to sell, grant any option, right or warrant to purchase, lend, or
otherwise transfer or dispose of, directly or indirectly, any shares of Common
Stock or any securities convertible into or exercisable or exchangeable for
Common Stock, or (2) enter into any swap or other arrangement that transfers to
another, in whole or in part, any of the economic consequences of ownership of

the Common Stock, whether any such transaction described in clause (1) or (2)
above is to be settled by delivery of Common Stock or such other securities, in
cash or otherwise. The foregoing sentence shall not apply to (A) the sale of
Shares to the underwriters pursuant to the Underwriting Agreement or (B)
transactions relating to shares of Common Stock or other securities acquired in
open market transactions after the completion of the Public Offering. In
addition, the undersigned agrees that, without the prior written consent of
Morgan Stanley on behalf of the Underwriters, it will not, during the period
commencing on the date hereof and ending 180 days after the date of the
Prospectus, make any demand for or exercise any right with respect to, the
registration of any shares of Common Stock or any security convertible into or
exercisable or exchangeable for Common Stock.


                                      -24-


<PAGE>


         Whether or not the Public Offering actually occurs depends on a number
of factors, including market conditions. Any Public Offering will only be made
pursuant to an Underwriting Agreement, the terms of which are subject to
agreement between the Company and the Underwriters.

                                      Very truly yours,


                                      ---------------------------
                                      (Name)


                                      ---------------------------
                                      (Address)


                                      -25-



<PAGE>


                          CERTIFICATE OF INCORPORATION

                                       OF

                          PROFESSIONAL DETAILING, INC.



        The undersigned, being a natural person, solely for the purpose of
organizing a corporation under the provisions and subject to the requirements of
the laws of the State of Delaware (particularly Chapter 1, Title 8 of the
Delaware Code and the acts amendatory thereof and supplemental thereto, and
known, identified and referred to as the "General Corporation Law of the State
of Delaware"), hereby certifies that:

               FIRST: The name of the corporation is Professional Detailing,
Inc. (hereinafter called the "Corporation").

               SECOND: The address of the registered office of the Corporation 
in the State of Delaware is 9 East Loockerman Street, Dover, Delaware 11901. The
name of the registered agent of the Corporation at such address is National
Registered Agents, Inc. The Corporation's principle executive offices are
located at 599 MacArthur Boulevard, Mahwah, New Jersey 07430.

               THIRD: The purpose of the Corporation is to engage in any lawful
act or activity for which corporations may be organized under the General
Corporation Law of the State of Delaware.

               FOURTH: The total number of shares of all classes of stock which
this Corporation shall have authority to issue is 35,000,000 shares, consisting
of (i) 30,000,000 shares of Common Stock, $.01 par value per share ("Common
Stock"), and (ii) 5,000,000 shares of Preferred Stock, $.01 par value per share
("Preferred Stock").

               The following is a statement of the designations and the powers,
privileges and rights, and the qualifications, limitations or restrictions
thereof in respect of each class of capital stock of this Corporation.

               (a)  COMMON STOCK.

            1. General. All shares of Common Stock are of one class. All
               authorized and outstanding shares of Common Stock are to be fully
               paid and non-assessable. The Common Stock has no preemptive,
               conversion or other subscription rights to subscribe for any
               shares of any class of stock of this Corporation whether 

                                       
<PAGE>


               now or hereafter authorized. The holders of Common Stock are

               entitled to one vote for each share held of record on all matters
               submitted to a vote of stockholders. The voting, dividend and
               liquidation rights of the holders of the Common Stock are subject
               to and qualified by the rights of the holders of the Preferred
               Stock of any series as may be designated by the Board of
               Directors upon any issuance of the Preferred Stock of any series.

            2. No Pre-emptive Rights. No holder of any of the shares of the
               Common Stock of the Corporation, whether now or hereafter
               authorized and issued, shall be entitled as of right to purchase
               or subscribe for (1) any unissued stock of any class, or (2) any
               additional shares of any class to be issued by reason of any
               increase of the authorized capital stock of the Corporation of
               any class, or (3) bonds, certificates of indebtedness, debentures
               or other securities convertible into stock of the Corporation, or
               carrying any right to purchase stock of any class, but any such
               unissued stock or such additional authorized issue of any stock
               or of other securities convertible into stock, or carrying any
               right to purchase stock, may be issued and disposed of pursuant
               to resolution of the Board of Directors to such persons, firms,
               partnerships, corporations, associations or other entities and
               upon such terms as may be deemed advisable by the Board of
               Directors in the exercise of its discretion.

            3. Voting. The holders of the Common Stock are entitled to one
               vote for each share held at all meetings of stockholders. There
               shall be no cumulative voting. The number of authorized shares of
               Common Stock may be increased or decreased (but not below the
               number of shares thereof then outstanding) by the affirmative
               vote of the holders of a majority of the stock of this
               Corporation entitled to vote, irrespective of the provisions of
               Section 242(b)(2) of the General Corporation Law of the State of
               Delaware.

            4. Dividends. Dividends may be declared and paid on the Common
               Stock from funds lawfully available therefor as and when
               determined by the Board of Directors and subject to any
               preferential dividend rights of any then outstanding Preferred
               Stock.

            5. Liquidation. Upon the dissolution or liquidation of this
               Corporation, whether voluntary or involuntary, holders of Common
               Stock will be entitled to receive all assets of this Corporation
               available for distribution to its stockholders, subject to any
               preferential rights of any then outstanding Preferred Stock.

               (b)  PREFERRED STOCK.

            1. General. The Board of Directors, in the exercise of its
               discretion, is authorized to issue the undesignated Preferred
               Stock in one or more series, to determine the powers, preferences
               and rights, and qualifications, limitations or restrictions,
               granted to or imposed upon any wholly unissued series of
               undesignated


                                       2

<PAGE>


               Preferred Stock, and to fix the number of shares constituting any
               series and the designation of such series, without any further
               vote or action by the stockholders.

            2. No Pre-emptive Rights. No holder of any of the shares of any
               series of Preferred Stock of the Corporation, whether now or
               hereafter authorized and issued, shall be entitled as of right to
               purchase or subscribe for (1) any unissued stock of any class, or
               (2) any additional shares of any class to be issued by reason of
               any increase of the authorized capital stock of the Corporation
               of any class, or (3) bonds, certificates of indebtedness,
               debentures or other securities convertible into stock of the
               Corporation, or carrying any right to purchase stock of any
               class, but any such unissued stock or such additional authorized
               issue of any stock or of other securities convertible into stock,
               or carrying any right to purchase stock, may be issued and
               disposed of pursuant to resolution of the Board of Directors to
               such persons, firms, partnerships, corporations, associations or
               other entities and upon such terms as may be deemed advisable by
               the Board of Directors in the exercise of its discretion.

               FIFTH: The name and the mailing address of the incorporator are 
as follows:

               Name                         Mailing Address
               ----                         ---------------
                   
               Terence O'Brien              Morse, Zelnick, Rose & Lander, LLP
                                            450 Park Avenue
                                            New York, New York 10022

               SIXTH: The powers of the incorporator are to terminate upon the
filing of the Certificate of Incorporation.

               SEVENTH: (a) The management of the business and the conduct of
the affairs of the Corporation shall be vested in its Board of Directors. The
phrase "whole Board" and the phrase "total number of directors" shall be deemed
to have the same meaning, to wit, the total number of directors which the
Corporation would have if there were no vacancies. The original or other Bylaws
of the Corporation may be adopted, amended or repealed by the initial directors.
After the original or other Bylaws of the Corporation have been adopted,
amended, or repealed, as the case may be, in accordance with the provisions of
Section 109 of the General Corporation Law of the State of Delaware, and after
the Corporation has received any payment for any of its stock, the power to
adopt, amend, or repeal the Bylaws of the Corporation may be exercised by the
Board of Directors of the Corporation.

               (b) Until the consummation of an initial public offering (an

"IPO") of the Common Stock under the Securities Act of 1933, as amended (the
"Act"), the Corporation shall have one or more directors, the number of
directors to be determined from time to time 


                                       3

<PAGE>

by vote of a majority of the directors then in office. Immediately upon the 
consummation of an IPO, the following provisions shall apply:

            1. Number of Directors. The number of directors of the
               Corporation shall not be less than one. The exact number of
               directors within the limitations specified in the preceding
               sentence shall be fixed from time to time by, or in the manner
               provided in, the Corporation's Bylaws.

            2. Classes of Directors. The Board of Directors shall be and is
               divided into three classes: Class I, Class II and Class III. No
               one class shall have more than one director more than any other
               class. If a fraction is contained in the quotient arrived at by
               dividing the designated number of directors by three, then if
               such fraction is one-third, the extra director shall be a member
               of Class II, and if such fraction is two-thirds, one of the extra
               directors shall be a member of Class II and one of the extra
               directors shall be a member of Class III, unless otherwise
               provided from time to time by resolution adopted by the Board of
               Directors. The persons who shall serve as the initial Class I,
               Class II and Class III directors upon consummation of the IPO may
               be designated by the Board of Directors prior to such IPO.

            3. Election of Directors/Terms of Office. Election of directors
               need not be by written ballot except as and to the extent
               provided in the Bylaws of the Corporation. Except as otherwise
               provided herein, each director shall serve for a term ending on
               the date of the third annual meeting of the stockholders
               following the annual meeting at which such director was elected.
               A director shall hold office until the annual meeting for the
               year in which his term expires and until his successor shall be
               elected and shall qualify, subject, however, to prior death,
               resignation, retirement, disqualification or removal from office
               for cause. Each initial Class I director shall serve for a one
               year term; each initial Class II director shall serve for a two
               year term; and each initial Class III director shall serve for a
               three year term. Notwithstanding the foregoing, the term of each
               director shall be subject to the election and qualification of
               his successor and to his earlier death, resignation or removal.

            4. Allocation of Directors among Classes in the Event of
               Increases or Decreases in the Number of Directors. In the event
               of any increase or decrease in the authorized number of
               directors, (i) each director then serving as such shall
               nevertheless continue as a director of the class of which he is a

               member and (ii) the newly created or eliminated directorships
               resulting from such increase or decrease shall be apportioned
               among the three classes of directors so as to ensure that no one
               class has more than one director more than any other class. To
               the extent possible, consistent with the foregoing rule, any
               newly created directorships shall be added to those classes whose
               terms of office are to expire at the latest dates following such
               allocation, and any newly eliminated directorships shall be
               subtracted from those classes whose terms of offices are to


                                       4

<PAGE>

               expire at the earliest dates following such allocation, unless
               otherwise provided from time to time by resolution adopted by the
               Board of Directors.

            5. Preferred Stock Directors. Notwithstanding the foregoing,
               whenever the holders of any one or more classes or series of
               Preferred Stock issued by the Corporation shall have the right to
               vote separately by class or series to elect directors at an
               annual or special meeting of stockholders, the election, term of
               office, filling of vacancies and other features of such
               directorships shall be governed by the terms of this Certificate
               of Incorporation applicable thereto, and such directors so
               elected shall not be divided into classes provided by this
               Article Seventh, unless expressly provided by such terms.

            6. Removal. Directors of the Corporation may be removed only for
               cause by the affirmative vote of the holders of at least
               two-thirds of the shares of capital stock of the Corporation
               issued and outstanding and entitled to vote generally in the
               election of directors.

            7. Vacancies. Any vacancy in the Board of Directors, however
               occurring, including a vacancy resulting from an enlargement of
               the Board of Directors, shall be filled only by a vote of a
               majority of directors then in office, although less than a
               quorum, or by a sole remaining director. A director elected to
               fill a vacancy shall be elected to hold office until the next
               election of the class for which such director shall have been
               chosen, subject to the election and qualification of his
               successor and to his earlier death, resignation or removal.

            8. Stockholder Nominations and Introductions of Business. Advance
               notice of stockholder nominations for election of directors and
               other business to be brought by stockholders before either an
               annual or special meeting of stockholders shall be given in the
               manner provided by the Bylaws of the Corporation.

            9. Committees. Wherever the term "Board of Directors" is used in
               this Certificate of Incorporation, such term shall mean the Board

               of Directors of the Corporation; provided, however that to the
               extent any committee of directors of the Board of Directors
               exists, such committee may exercise any right or authority of the
               Board of Directors under this Certificate of Incorporation.

           10. Amendments to Article. Notwithstanding any other provision of
               law, this Certificate of Incorporation or the Bylaws of the
               Corporation, each as amended, and notwithstanding the fact that a
               lesser percentage may be specified by law, the affirmative vote
               of the holders of at least seventy-five percent (75%) of the
               shares of capital stock of the Corporation issued and outstanding
               and entitled to vote generally in the election of directors shall
               be required to amend or repeal or to adopt any provision
               inconsistent with this Article SEVENTH.


                                       5

<PAGE>

               EIGHTH:The Corporation is to have perpetual existence.


               NINTH: Whenever a compromise or arrangement is proposed between
this Corporation and its creditors or any class of them and/or between this
Corporation and its stockholders or any class of them, any court of equitable
jurisdiction within the State of Delaware may, on the application in a summary
way of this Corporation or of any creditor or stockholder thereof or on the
application of any receiver or receivers appointed for this Corporation under
ss. 291 of Title 8 of the Delaware Code or on the application of trustees in
dissolution or of any receiver or receivers appointed for this Corporation under
ss. 279 of Title 8 of the Delaware Code order a meeting of the creditors or
class of creditors, and/or of the stockholder or class of stockholders of this
Corporation, as the case may be, to be summoned in such manner as the said court
directs. If a majority in number representing three-fourths in value of the
creditors or class of creditors, and/or of the stockholders or class of
stockholders of this Corporation, as the case may be, agree to any compromise or
arrangement and to any reorganization of this Corporation as consequence of such
compromise or arrangement, the said compromise or arrangement and the said
reorganization shall, if sanctioned by the court to which the said application
has been made, be binding on all the creditors or class of creditors, and/or on
all the stockholders or class of stockholders, of this Corporation, as the case
may be, and also on this Corporation.

               TENTH: Whenever the Corporation shall be authorized to issue only
one class of stock each outstanding share shall entitle the holder thereof to
notice of, and the right to vote at, any meeting of stockholders. Whenever the
Corporation shall be authorized to issue more than one class of stock no
outstanding share of any class of stock which is denied voting power under the
provisions of the Certificate of Incorporation shall entitle the holder thereof
to the right to vote at any meeting of stockholders except as the provisions of
paragraph (c)(2) of Section 242 of the General Corporation Law of the State of
Delaware shall otherwise require; provided, that no share of any such class
which is otherwise denied voting power shall entitle the holder thereof to vote

upon the increase or decrease in the number of authorized shares of said class.

               ELEVENTH: A director of the Corporation shall not be personally
liable to the Corporation or its stockholders for monetary damages for breach of
fiduciary duty as a director, except for liability (i) for any breach of the
director's duty of loyalty to the Corporation or its stockholders, (ii) for acts
or omissions not in good faith or which involve intentional misconduct or a
knowing violation of law, (iii) under Section 174 of the Delaware General
Corporation Law, or (iv) for any transaction from which the director derived an
improper personal benefit.

               TWELFTH: (a) Right to Indemnification. Each person who was or is
made a party or is threatened to be made a party to or is involved in any
action, suit, claim or proceeding, whether civil, criminal, administrative or
investigative (hereinafter a "proceeding"), by reason of the fact that he or
she, or a person of whom he or she is the legal representative, is or was a
director or officer, of the Corporation or is or was serving at the request of
the Corporation as a director, officer, employee or agent of another corporation
or 

                                       6

<PAGE>

of a partnership, joint venture, trust or other enterprise, including service
with respect to employee benefit plans, whether the basis of such proceeding is
alleged action in an official capacity as a director, officer, employee or agent
or in any other capacity while serving as a director, officer, employee or
agent, shall be indemnified and held harmless by the Corporation to the fullest
extent authorized by the Delaware General Corporation Law, as the same exists or
may hereafter be amended (but, in the case of any such amendment, only to the
extent that such amendment permits the Corporation to provide broader
indemnification rights than said law permitted the Corporation to provide prior
to such amendment), against all expense, liability and loss (including
attorneys' fees, judgments, fines, ERISA excise taxes or penalties and amounts
paid or to be paid in settlement) reasonably incurred or suffered by such person
in connection therewith and such indemnification shall continue as to a person
who has ceased to be a director, officer, employee or agent and shall inure to
the benefit of his or her heirs, executors and administrators: provided,
however, that, except as provided in paragraph (b) hereof, the Corporation shall
indemnify any such person seeking indemnification in connection with a
proceeding (or part thereof) initiated by such person only if such proceeding
(or part thereof) was authorized by the Board of Directors. The right to
indemnification conferred in this Section shall be a contract right and shall
include the right to be paid by the Corporation the expenses incurred in
defending any such proceeding in advance of its final disposition: provided,
however, that, if the Delaware General Corporation Law requires, the payment of
such expenses incurred by a director or officer (in his or her capacity as a
director or officer and not in any other capacity in which service was or is
rendered by such person while a director or officer, including, without
limitation, service to an employee benefit plan) in advance of the final
disposition of a proceeding, shall be made only upon delivery to the Corporation
of an undertaking, by or on behalf of such director or officer, to repay all
amounts so advanced if it shall ultimately be determined that such director or

officer is not entitled to be indemnified under this Section or otherwise. The
Corporation may, by action of its Board of Directors, provide indemnification to
employees and agents of the Corporation with the same scope and effect as the
foregoing indemnification of directors and officers mentioned in this Article
Twelfth. Notwithstanding the indemnification provisions throughout the
Certificate of Incorporation, the Corporation shall not be obligated,
contractually or otherwise, to indemnify its directors and officers with respect
to proceedings initiated or brought by any officer or director and not by way of
defense, or, for any amounts paid in settlement of any proceeding against any
officer or director, without the prior written consent of the Company.

               (b) Right of Claimant to Bring Suit. If a claim under paragraph
(a) of this Article is not paid in full by the Corporation within thirty days
after a written claim has been received by the Corporation, the claimant may at
any time thereafter bring suit against the Corporation to recover the unpaid
amount of the claim and, if successful in whole or in part, the claimant shall
be entitled to be paid also the expense of prosecuting such claim. It shall be a
defense to any such action (other than an action brought to enforce a claim for
expenses incurred in defending any proceeding in advance of its final
disposition where the required undertaking, if any is required, has been
tendered to the Corporation) that the claimant has not met the standards of
conduct which make it permissible under the Delaware General Corporation Law for
the Corporation to indemnify the claimant for the amount claimed, but the burden
of proving such defense shall be on the Corporation. Neither the failure of the


                                       7

<PAGE>

Corporation (including its Board of Directors, independent legal counsel, or its
stockholders) to have made a determination prior to the commencement of such
action that indemnification of the claimant is proper in the circumstances
because he or she has met the applicable standard of conduct set forth in the
Delaware General Corporation Law, nor an actual determination by the Corporation
(including its Board of Directors, independent legal counsel, or its
stockholders) that the claimant has not met such applicable standard or conduct,
shall be a defense to the action or create a presumption that the claimant has
not met the applicable standard of conduct.

               (c) Non-Exclusivity of Rights. The right to indemnification and
the payment of expenses incurred in defending a proceeding in advance of its
final disposition conferred in this Article shall not be exclusive of any other
right which any person may have or hereafter acquire under any statute,
provision of the Certificate of Incorporation, Bylaws, agreement, vote of
stockholders or disinterested directors or otherwise.

               (d) Insurance. The Corporation may maintain insurance, at its
expense, to protect itself and any director, officer, employee or agent of the
Corporation or another corporation, partnership, joint venture, trust or other
enterprise against any such expense, liability or loss, whether or not the
Corporation would have the power to indemnify such person against such expense,
liability or loss under the Delaware General Corporation Law.


               THIRTEENTH: From time to time any of the provisions of this
Certificate of Incorporation may be amended, altered or repealed, and other
provisions authorized by the laws of the State of Delaware at the time in force
may be added or inserted in the manner and at the time prescribed by said laws,
and all rights at any time conferred upon the stockholders of the Corporation by
this Certificate of Incorporation are granted subject to the provisions of this
Article Thirteenth.

               FOURTEENTH: Meetings of the stockholders may be held within or
without the State of Delaware, as the Bylaws, amendments thereto, or amendments
to this Certificate of Incorporation may provide. The books of the Corporation
may be kept outside of the State of Delaware at such place or places as may be
designated from time to time by the Board of Directors or by the Bylaws, and
amendments thereto, or by the amendments to this Certificate of Incorporation.

               FIFTEENTH: At any time during which a class of capital stock of
this Corporation is registered under Section 12 of the Securities Exchange Act
of 1934 or any similar successor statute, stockholders of this Corporation may
not take any action by written consent in lieu of a meeting. Notwithstanding any
other provisions of law, this Certificate of Incorporation or the Bylaws of this
Corporation, and notwithstanding the fact that a lesser percentage may be
specified by law, the affirmative vote of the holders of at least seventy-five
percent (75%) of the shares of capital stock of this Corporation issued and
outstanding and entitled to vote generally in the election of directors shall be
required to amend or repeal, or to adopt any provision inconsistent with, this
Article Fifteenth.

                                       8

<PAGE>

               SIXTEENTH: Special meetings of stockholders may be called at any
time by only the Chairman of the Board of Directors of the Corporation, the
Chief Executive Officer (or if there is no Chief Executive Officer, the
President) or the Board of Directors of the Corporation. Business transacted at
any special meeting of stockholders shall be limited to matters relating to the
purpose or purposes stated in the notice of meeting. Notwithstanding any other
provision of law, the Certificate of Incorporation or the Bylaws of the
Corporation, and notwithstanding the fact that a lesser percentage may be
specified by law, the affirmative vote of the holders of at least seventy-five
percent (75%) of the shares of capital stock of the Corporation issued and
outstanding and entitled to vote generally in the election of directors shall be
required to amend or repeal, or to adopt any provision inconsistent with this
Article Sixteenth.

Dated: February 10, 1998


                                              /s/ TERENCE O'BRIEN
                                            ----------------------------------
                                              TERENCE O'BRIEN, INCORPORATOR


<PAGE>


                                     ByLaws
                                       Of
                          Professional Detailing, Inc.

                            (a Delaware corporation)

                                    ARTICLE I
                                    ---------

                                  STOCKHOLDERS
                                  ------------


        A.  CERTIFICATES REPRESENTING STOCK.
            -------------------------------

               Certificates representing stock in Professional Detailing, Inc.
(hereinafter referred to as the "Corporation") shall be signed by, or in the
name of the Corporation, by the Chairman or Vice-Chairman of the Board of
Directors, if any, or by the President or a Vice-President and by the Treasurer
or an Assistant Treasurer or the Secretary or an Assistant Secretary of the
Corporation. Any or all the signatures on any such certificate may be a
facsimile. In case any officer, transfer agent, or registrar who has signed or
whose facsimile signature has been placed upon a certificate shall have ceased
to be such officer, transfer agent, or registrar before such certificate is
issued, it may be issued by the Corporation with the same effect as if he were
such officer, transfer agent, or registrar at the date of issue. Whenever the
Corporation shall be authorized to issue more than one class of stock or more
than one series of any class of stock, and whenever the Corporation shall issue
any shares of its stock as partly paid stock, the certificates representing
shares of any such class or series or of any such partly paid stock shall set
forth thereon the statements prescribed by the General Corporation Law. Any
restrictions on the transfer or registration of transfer of any shares of stock
of any class or series shall be noted conspicuously on the certificate
representing such shares.

               The Corporation may issue a new certificate of stock or
uncertificated shares in place of any certificate theretofore issued by it,
alleged to have been lost, stolen, or destroyed, and the Board of Directors may
require the owner of the lost, stolen, or destroyed certificate, or his legal
representative, to give the Corporation a bond sufficient to indemnify the
Corporation against any claim that may be made against it on account of the
alleged loss, theft, or destruction of any such certificate or the issuance of
any such new certificate or uncertificated shares.

<PAGE>

        B.  UNCERTIFICATED SHARES.
            ---------------------

               Subject to any conditions imposed by the General Corporation Law,

the Board of Directors of the Corporation may provide by resolution or
resolutions that some or all of any or all classes or series of the stock of the
Corporation shall be uncertificated shares. Within a reasonable time after the
issuance or transfer of any uncertificated shares, the Corporation shall send to
the registered owner thereof any written notice prescribed by the General
Corporation Law.

        C.  FRACTIONAL SHARE INTERESTS.
            ---------------------------

               The Corporation may, but shall not be required to, issue
fractions of a share. If the Corporation does not issue fractions of a share, it
shall (1) arrange for the disposition of fractional interests by those entitled
thereto, (2) pay in cash the fair value of fractions of a share as of the time
when those entitled to receive such fractions are determined, or (3) issue scrip
or warrants in registered form (either represented by a certificate or
uncertificated) or bearer form (represented by a certificate) which shall
entitle the holder to receive a full share upon the surrender of such scrip or
warrants aggregating a full share. A certificate for a fractional share or an
uncertificated fractional share shall, but scrip or warrants shall not unless
otherwise provided therein, entitle the holder to exercise voting rights, to
receive dividends thereon, and to participate in any of the assets of the
Corporation in the event of liquidation. The Board of Directors may cause scrip
or warrants to be issued subject to the conditions that they shall become void
if not exchanged for certificates representing the full shares or uncertificated
full shares before a specified date, or subject to the conditions that the
shares for which scrip or warrants are exchangeable may be sold by the
Corporation and the proceeds thereof distributed to the holders of scrip or
warrants, or subject to any other conditions which the Board of Directors may
impose.

        D.  STOCK TRANSFERS.
            ----------------

               Upon compliance with provisions restricting the transfer or
registration of transfer of shares of stock, if any, transfers or registration
of transfers of shares of stock of the Corporation shall be made only on the
stock ledger of the Corporation by the registered holder thereof, or by his
attorney hereunto authorized by power of attorney duly executed and filed with
the Secretary of the Corporation or with a transfer agent or a registrar, if
any, and, in the case of shares represented by certificates, on surrender of the
certificate or certificates for such shares of stock properly endorsed and the
payment of all taxes due thereon.

        E.  RECORD DATE FOR STOCKHOLDERS.
            -----------------------------

                In order that the Corporation may determine the stockholders
entitled to notice of, or to vote at, any meeting of stockholders, or any
adjournment thereof, the Board of Directors may fix a record date, which record
date shall not precede the date 

                                       2


<PAGE>

upon which the resolution fixing the record date is adopted by the Board of
Directors, and which record date shall not be more than sixty nor less than ten
days before the date of such meeting. If no record date is fixed by the Board of
Directors, the record date for determining stockholders entitled to notice of,
or to vote at, a meeting of stockholders, shall be the close of business on the
day next preceding the day on which notice is given, or, if notice is waived, at
the close of business on the day next preceding the day on which the meeting is
held. A determination of stockholders of record entitled to notice of or to vote
at a meeting of stockholders shall apply to any adjournment of the meeting;
provided, however, that the Board of Directors may fix a new record date for the
adjourned meeting. In order that the Corporation may determine the stockholders
entitled to consent to corporate action in writing without a meeting, the Board
of Directors may fix a record date, which record date shall not precede the date
upon which the resolution fixing the record date is adopted by the Board of
Directors, and which date shall not be more than ten days after the date upon
which the resolution fixing the record date is adopted by the Board of
Directors. If no record date has been fixed by the Board of Directors, the
record date for determining the stockholders entitled to consent to corporate
action in writing without a meeting, when no prior action by the Board of
Directors is required by the General Corporation Law, shall be the first date on
which a signed written consent setting forth the action taken or proposed to be
taken is delivered to the Corporation by delivery to its registered office in
the State of Delaware, its principal place of business, or an officer or agent
of the Corporation having custody of the book in which proceedings of meetings
of stockholders are recorded. Delivery made to the Corporation's registered
office shall be by hand or by certified or registered mail, return receipt
requested. If no record date has been fixed by the Board of Directors and prior
action by the Board of Directors is required by the General Corporation Law, the
record date for determining stockholders entitled to consent to corporate action
in writing without a meeting shall be at the close of business on the day on
which the Board of Directors adopts the resolution taking such prior action. In
order that the Corporation may determine the stockholders entitled to receive
payment of any dividend or other distribution or allotment of any rights or the
stockholders entitled to exercise any rights in respect of any change,
conversion, or exchange of stock, or for the purpose of any other lawful action,
the Board of Directors may fix a record date, which record date shall not
precede the date upon which the resolution fixing the record date is adopted,
and which record date shall be not more than sixty days prior to such action. If
no record date is fixed, the record date shall be not more than sixty days prior
to such action. If no record date is fixed, the record date for determining
stockholders for any such purpose shall be at the close of business on the day
on which the Board of Directors adopts the resolution relating thereto.

                                       3

<PAGE>

        F.  MEANING OF CERTAIN TERMS.
            -------------------------

               As used herein in respect of the right to notice of a meeting of
stockholders or a waiver thereof or to participate or vote thereat or to consent

or dissent in writing in lieu of a meeting, as the case maybe, the term "for or
of stocks" or "of stock" or "stockholder" or "stockholders" refers to an
outstanding share or shares of stock and to a holder or holders of record of
outstanding shares of stock.

        G.  STOCKHOLDER MEETINGS.
            ---------------------

        1.     TIME. The annual meeting shall be held on the date and at the
               time fixed from time to time, by the Board of Directors,
               provided, that the first annual meeting shall be held on a date
               within thirteen months after the organization of the Corporation,
               and each successive annual meeting shall be held on a date within
               thirteen months after the date of the preceding annual meeting. A
               special meeting shall be held on the date and at the time fixed
               by the Board of Directors.

        2.     PLACE. Annual meetings and special meetings shall be held at such
               place, within or without the State of Delaware, as the Board of
               Directors may, from time to time fix. Whenever the Board of
               Directors shall fail to fix such place, the meeting shall be held
               at the executive office of the Corporation in the State of New
               Jersey.

        3.     CALL. Annual meetings and special meetings may be called by the
               Board of Directors or by any officer instructed by the Board of
               Directors to call the meeting.

        4.     NOTICE OR WAIVER OF NOTICE. Written notice of all meetings shall
               be given, stating the place, date, and hour of the meeting and
               stating the place within the city or other municipality or
               community at which the list of stockholders of the Corporation
               may be examined. The notice of an annual meeting shall state that
               the meeting is called for the election of directors and for the
               transaction of other business which may properly come before the
               meeting, and shall, if any other action which could be taken at a
               special meeting is to be taken at such annual meeting, state such
               purpose or purposes. The notice of a special meeting shall in all
               instances state the purpose or purposes for which the meeting is
               called. The notice of any meeting shall also include, or be
               accompanied by, any additional statements, information, or
               documents prescribed by the General Corporation Law. Except as
               otherwise provided by the General Corporation Law, a copy of the
               notice of any meeting shall be given, personally or by mail, not
               less than ten days nor more than sixty days before the date of
               the meeting, unless the lapse of the prescribed period of time
               shall have been waived, and directed to each stockholder at his
               record 

                                       4

<PAGE>

               address or at such other address which he may have furnished by

               request in writing to the Secretary of the Corporation. Notice by
               mail shall be deemed to be given when deposited, with postage
               hereon prepaid, in the United States mail. If a meeting is
               adjourned to another time, not more than thirty days hence,
               and/or to another place, and if an announcement of the adjourned
               time and/or place is made at the meeting, it shall not be
               necessary to give notice of the adjourned meeting unless the
               directors, after adjournment, fix a new record date for the
               adjourned meeting. Notice need not be given to any stockholder
               who submits a written waiver of notice signed by him before or
               after the time stated therein. Attendance of a stockholder at a
               meeting of stockholders shall constitute a waiver of notice of
               such meeting, except when the stockholder attends the meeting for
               the express purpose of objecting, at the beginning of the
               meeting, to the transaction of any business because the meeting
               is not lawfully called or convened. Neither the business to be
               transacted at, nor the purpose of, any regular or special meeting
               of the stockholders need be specified in any written waiver of
               notice.

        5.     STOCKHOLDER LIST. The officer who has charge of the stock ledger
               of the Corporation shall prepare and make, at least ten days
               before every meeting of stockholders, a complete list of the
               stockholders, arranged in alphabetical order, and showing the
               address of each stockholder and the number of shares registered
               in the name of each stockholder. Such list shall be open to the
               examination of any stockholder, for any purpose germane to the
               meeting, during ordinary business hours, for a period of at least
               ten days prior to the meeting, either at a place within the city
               or other municipality or community where the meeting is to be
               held, which place shall be specified in the notice of the
               meeting, or if not so specified, at the place where the meeting
               is to be held. The list shall also be produced and kept at the
               time and place of the meeting during the whole time thereof, and
               may be inspected by any stockholder who is present. The stock
               ledger shall be the only evidence as to who are the stockholders
               entitled to examine the stock ledger, the list required by this
               section or the books of the Corporation, or to vote at any
               meeting of stockholders.

        6.     MEETINGS OF STOCKHOLDERS.
               (a) At an annual or special meeting of stockholders, only such
               business shall be conducted, and only such proposals shall be
               acted upon, including, without limitation, the nomination of
               persons for election to the Board of Directors of the
               Corporation, as shall have been properly brought before an annual
               or special meeting of stockholder. To be properly brought before
               an annual or special meeting of stockholders, business must be
               (i) in the case of a special meeting, specified in the notice of
               the special meeting given pursuant to Section G(1) of these
               bylaws or (ii) in the case of an annual meeting, properly brought
               before the meeting by, or 

                                       5


<PAGE>

               at the direction of, the Board of Directors by any stockholder of
               the Corporation who properly complies with the notice procedures
               set forth in paragraph (b) of this Section 6.

               (b) For a nomination or proposal to be properly brought before an
               annual meeting by a stockholder, the stockholder must have given
               timely notice thereof in writing to the Secretary of the
               Corporation. To be timely, such stockholder's notice must be
               delivered to, or mailed to and received at, the principal
               executive offices of the Corporation not less than thirty (30)
               days and not more than sixty (60) days prior to the scheduled
               annual meeting, regardless of any postponements, deferrals or
               adjournments of that meeting to a later date; provided, however,
               that if less than forty (40) days' notice or prior public
               disclosure of the date of the scheduled annual meeting is given
               or made, notice by the stockholder, to be timely, must be so
               delivered or received not later than the close of business on the
               tenth (10th) day following the earlier of the day on which such
               notice of the date of the scheduled annual meeting was mailed or
               the day on which such public disclosure was made. A stockholder's
               notice to the Secretary shall set forth (i) as to each person
               whom the stockholder proposes to nominate for election to the
               Board of Directors, all information relating to such person that
               is required to be disclosed in solicitations of proxies for
               election of Directors in an election contest, or is otherwise
               required, in each case pursuant to Regulation 14A under the
               Securities Exchange Act of 1934, as amended (the "Exchange Act")
               and Rule 14a-11 thereunder, including, without limitation, such
               person's written consent to being named in the proxy statement as
               a nominee and to serving as a director if elected and (ii) as to
               any other matter the stockholder proposes to bring before the
               annual meeting, a brief description of the proposal desired to be
               brought before the annual meeting and the reasons for conducting
               such business at the annual meeting; and (iii) as to any matter
               the stockholder proposes to bring before the annual meeting
               (including the nomination for election of directors), (x) the
               name and address, as they appear on the Corporation's books, of
               the stockholder proposing such business and any other
               stockholders known by such stockholder to be supporting such
               proposal (or nomination), (y) the class and number of shares of
               the Corporation's stock which are beneficially owned by the
               stockholder on the date of such stockholder's notice and by any
               other stockholders known by such stockholder to be supporting
               such proposal (or nomination) on the date of such stockholder's
               notice and (z) any financial interest of the stockholder in such
               proposal (or nomination).

               (c) The presiding officer of the meeting of stockholders shall
               have the power and duty to determine whether a stockholder
               proposal or nomination, as the case may be, was made 


                                       6

<PAGE>

               in accordance with the terms of this Section 6 and, if a
               stockholder proposal or nomination was not made in accordance
               with such terms, to declare that such proposal or nomination
               shall be disregarded.

               (d) Nothing in this Section 6 shall prevent the consideration and
               approval or disapproval at a meeting of stockholders of reports
               of officers, directors and committees of the Board of Directors;
               but, in connection with such reports, no business shall be acted
               upon at such meeting unless the procedures set forth in this
               Section 6 are complied with.

        7.     CONDUCT OF MEETINGS. Meetings of the stockholders shall be
               presided over by officers in the order of seniority and if
               present and acting - the Chairman of the Board, if any, the
               Vice-Chairman of the Board, if any, the President, a
               Vice-President, or, if none of the foregoing is in office and
               present and acting, by a chairman to be chosen by the
               stockholders. The Secretary of the Corporation, or in his
               absence, an Assistant Secretary, shall act as secretary of every
               meeting, but if neither the Secretary nor an Assistant Secretary
               is present the Chairman of the meeting shall appoint a secretary
               of the meeting.

        8.     PROXY REPRESENTATION. Every stockholder may authorize another
               person or persons to act for him by proxy in all matters in which
               a stockholder is entitled to participate, whether by waiving
               notice of any meeting, voting or participating at a meeting, or
               expressing consent or dissent without a meeting. Every proxy must
               be signed by the stockholder or by his attorney-in-fact. No proxy
               shall be voted or acted upon after three years from its date
               unless such proxy provides for a longer period. A duly executed
               proxy shall be irrevocable if it states that it is irrevocable
               and, if, and only as long as it is coupled with an interest
               sufficient in law to support an irrevocable power. A proxy may be
               made irrevocable regardless of whether the interest with which it
               is coupled is an interest in the stock itself or an interest in
               the Corporation generally.

        9.     INSPECTORS. The Board of Directors, in advance of any meeting,
               may, but need not, appoint one or more inspectors of election to
               act at the meeting or any adjournment thereof. If an inspector or
               inspectors are not appointed, the person presiding at the meeting
               may, but need not, appoint one or more inspectors. In case any
               person who may be appointed as an inspector fails to appear or
               act, the vacancy may be filled by appointment made by the Board
               of Directors in advance of the meeting or at the meeting by the
               person presiding thereat. Each inspector, if any, before entering
               upon the discharge of his duties, shall take and sign an oath
               faithfully to execute the duties of inspectors at such meeting

               with strict impartiality and according to the best of his
               ability. The inspectors, if any, shall determine the number of
               shares of stock outstanding and the voting power of each, the
               shares of stock represented at the meeting, the existence 

                                       7

<PAGE>

               of a quorum, the validity and effect of proxies, and shall
               receive votes, ballots, or consents, hear and determine all
               challenges and questions arising in connection with the right to
               vote, count and tabulate all votes, ballots, or consents,
               determine the result, and do such acts as are proper to conduct
               the election or vote with fairness to all stockholders. On
               request of the person presiding at the meeting, the inspector or
               inspectors, if any, shall make a report in writing of any
               challenge, question, or matter determined by him or them and
               execute a certificate of any fact found by him or them.

        10.    QUORUM. The holders of a majority of the outstanding shares of
               stock shall constitute a quorum at a meeting of stockholders for
               the transaction of any business. The stockholders present may
               adjourn the meeting despite the absence of a quorum.

        11.    VOTING. Each share of stock shall entitle the holders thereof to
               one vote. Directors shall be elected by a plurality of the votes
               of the shares present in person or represented by proxy at the
               meeting and entitled to vote on the election of directors. Any
               other action shall be authorized by a majority of the votes cast
               except where the General Corporation Law prescribes a different
               percentage of votes and/or a different exercise of voting power,
               and except as may be otherwise prescribed by the provisions of
               the Certificate of Incorporation and these Bylaws. In the
               election of directors, and for any other action, voting need not
               be by ballot.

                                   ARTICLE II
                                   ----------

                                    DIRECTORS
                                    ---------

        A.  FUNCTIONS AND DEFINITIONS.
            --------------------------

               The business and affairs of the Corporation shall be managed by
or under the direction of the Board of Directors of the Corporation. The Board
of Directors shall have the authority to fix the compensation of the members
thereof. The use of the phrase "whole board" herein refers to the total number
of directors which the corporation would have if there were no vacancies.

        B.  QUALIFICATIONS AND NUMBER.
            --------------------------


               A director need not be a stockholder, a citizen of the United
States, or a resident of the State of Delaware. The initial Board of Directors
shall consist of two persons. Upon the consummation of the initial public
offering, the number of directors constituting the whole board shall be at least
five. Subject to the foregoing limitation and

                                       8

<PAGE>

except for the first Board of Directors, such number shall be determined in the
manner proscribed by the Certificate of Incorporation.

        C.  ELECTION AND TERM.
            ------------------
               The Certificate of Incorporation governs the election and term of
members of the Board of Directors as well as the action necessary to change such
governing provisions.

        D.  MEETINGS.
            ---------

        1.     TIME. Meetings shall be held at such time as the Board of
               Directors shall fix, except that the first meeting of a newly
               elected Board of Directors shall be held as soon after its
               election as the directors may conveniently assemble.

        2.     PLACE. Meetings shall be held at such place within or without the
               State of Delaware as shall be fixed by the Board of Directors.

        3.     CALL. No call shall be required for regular meetings for which
               the time and place have been fixed. Special meetings may be
               called by or at the direction of the Chairman of the Board, if
               any, the Vice-Chairman of the Board, if any, the President, or of
               a majority of the directors in office.

        4.     NOTICE OR ACTUAL OR CONSTRUCTIVE WAIVER. No notice shall be
               required for regular meetings for which the time and place have
               been fixed. Written, oral, or any other mode of notice of the
               time and place shall be given for special meetings in sufficient
               time for the convenient assembly of the directors thereat. Notice
               need not be given to any director or to any member of a committee
               of directors who submits a written waiver of notice signed by him
               before or after the time stated therein. Attendance of any such
               person at a meeting shall constitute a waiver of notice of such
               meeting, except when he attends a meeting for the express purpose
               of objecting, at the beginning of the meeting, to the transaction
               of any business because the meeting is not lawfully called or
               convened. Neither the business to be transacted at, nor the
               purpose of, any regular or special meeting of the directors need
               be specified in any written waiver of notice.

        5.     QUORUM AND ACTION. A majority of the whole Board of Directors

               shall constitute a quorum except when a vacancy or vacancies
               prevents such majority, whereupon a majority of the directors in
               office shall constitute a quorum, provided, that such majority
               shall constitute at least one-third of the whole Board of
               Directors, if no vacancies existed. A majority of the directors
               present, whether or not a quorum is present, may 

                                       9

<PAGE>

               adjourn a meeting to another time and place. Except as herein
               otherwise provided, and except as otherwise provided by the
               General Corporation Law, the vote of the majority of the
               directors present at a meeting at which a quorum is present shall
               be the act of the Board of Directors. The quorum and voting
               provisions herein stated shall not be construed as conflicting
               with any provisions of the General Corporation Law and these
               Bylaws which govern a meeting of directors held to fill vacancies
               and newly created directorships in the Board of Directors or
               action of disinterested directors. Any member or members of the
               Board of Directors or of any committee designated by the Board,
               may participate in a meeting of the Board of Directors, or any
               such committee, as the case may be, by means of a conference
               telephone call or similar communications equipment by means of
               which all persons participating in the meeting can hear each
               other.

        6.     CHAIRMAN OF THE MEETING. The Chairman of the Board, if any and if
               present and acting, shall preside at all meetings. Otherwise, the
               Vice-Chairman of the Board, if any and if present and acting, or
               the President, if present and acting, or any other director
               chosen by the Board of Directors, shall preside.

        E.  REMOVAL OF DIRECTORS.
            ---------------------
               Except as may otherwise be provided by the General Corporation
Law, any director or the entire Board of Directors may be removed only for cause
by the affirmative vote of the holders of at least two-thirds of the shares of
the capital stock of the Corporation issued and outstanding and entitled to vote
generally in the election of directors.

        F.  COMMITTEES.
            -----------

               The Board of Directors may, by resolution passed by a majority of
the whole Board of Directors, designate one or more committees, each committee
to consist of one or more of the directors of the Corporation. The Board of
Directors may designate one or more directors as alternate members of any
committee, who may replace any absent or disqualified member at any meeting of
the committee. In the absence or disqualification of any member of any such
committee or committees, the member or members thereof present at any meeting
and not disqualified from voting, whether or not he or they constitute a quorum,
may unanimously appoint another member of the Board of Directors to act at the

meeting in the place of any such absent or disqualified member. Any such
committee, to the extent provided in the resolution of the Board of Directors,
shall have and may exercise the powers and authority of the Board of Directors
in the management of the business and affairs of the Corporation with the
exception of any authority the delegation of which is prohibited by ss. 141 of
the General Corporation Law, and may authorize the seal of the Corporation to be
affixed to all papers which may require it.

                                       10

<PAGE>

        G.  WRITTEN ACTION.
            ---------------

               Any action required or permitted to be taken at any meeting of
the Board of Directors or any committee thereof may be taken without a meeting
if all members of the Board of Directors or committee, as the case may be,
consent thereto in writing, and the writing or writings are filed with the
minutes of proceedings of the Board of Directors or committee.

                                   ARTICLE III
                                   -----------

                                    OFFICERS
                                    --------

               The officers of the Corporation shall consist of a Chairman of
the Board, a President, a Secretary, a Treasurer, and, if deemed necessary,
expedient, or desirable by the Board of Directors, a Vice-Chairman of the Board,
an Executive Vice-President, one or more other Vice-Presidents, one or more
Assistant Secretaries, one or more Assistant Treasurers, and such other officers
with such titles as the resolution of the Board of Directors choosing them shall
designate. Except as may otherwise be provided in the resolution of the Board of
Directors choosing him, no officer other than the Chairman or Vice-Chairman of
the Board, if any, need be a director. Any number of offices may be held by the
same person, as the directors may determine.

               Unless otherwise provided in the resolution choosing him, each
officer shall be chosen for a term which shall continue until the meeting of the
Board of Directors following the next annual meeting of stockholders and until
his successor shall have been chosen and qualified.

               All officers of the Corporation shall have such authority and
perform such duties in the management and operation of the Corporation as shall
be prescribed in the resolutions of the Board of Directors designating and
choosing such officers and prescribing their authority and duties, and shall
have such additional authority and duties as are incident to their office except
to the extent that such resolutions may be inconsistent therewith. The Secretary
or an Assistant Secretary of the Corporation shall record all of the proceedings
of all meetings and actions in writing of stockholders, directors, and
committees of directors, and shall exercise such additional authority and
perform such additional duties as the Board of Directors shall assign to him.
Any officer may be removed, with or without cause, by the Board of Directors.

Any vacancy in any office may be filled by the Board of Directors.

                                   ARTICLE IV
                                   ----------

                                 CORPORATE SEAL
                                 --------------

               The corporate seal shall be in such form as the Board of
Directors shall prescribe.

                                       11

<PAGE>

                                    ARTICLE V
                                    ---------

                                   FISCAL YEAR
                                   -----------

               The fiscal year of the Corporation shall be fixed, and shall be
subject to change, by the Board of Directors.

                                   ARTICLE VI
                                   ----------

                               CONTROL OVER BYLAWS
                               -------------------

               Subject to the provisions of the Certificate of Incorporation and
the provisions of the General Corporation Law, the power to amend, alter, or
repeal these Bylaws and to adopt new Bylaws may be exercised by the Board of
Directors or by the stockholders.

                                       12



<PAGE>

                                  OFFICE LEASE

                                     BETWEEN


                            IB BRELL, L.P. (LANDLORD)


                                       AND


                      PROFESSIONAL DETAILING, INC. (TENANT)




                             DATED: November , 1997




Draft 4
November 24, 1997


<PAGE>

                                TABLE OF CONTENTS


                                                                           PAGE

ARTICLE ONE - BASIC LEASE PROVISIONS.........................................1
         1.01 BASIC LEASE PROVISIONS  .......................................1
         1.02 ENUMERATION OF EXHIBITS  ......................................2
         1.03 DEFINITIONS ...................................................3


ARTICLE TWO - PREMISES, TERM AND FAILURE TO GIVE POSSESSION..................7
         2.01 LEASE OF PREMISES                   ...........................7
         2.02 TERM...........................................................7
         2.03 FAILURE TO GIVE POSSESSION.....................................8
         2.04 AREA OF PREMISES...............................................8
         2.05 INTENTIONALLY OMITTED .........................................8
         2.06 CONSTRUCTION ..................................................8
         2.07 CONSTRUCTION AUDIT............................................10
         2.08 LANDLORD'S ALLOWANCE..........................................11


ARTICLE THREE - RENT........................................................12

ARTICLE FOUR - RENT ADJUSTMENTS AND PAYMENTS................................12
         4.01 RENT ADJUSTMENTS..............................................12
         4.02 STATEMENT OF LANDLORD.........................................13
         4.03 BOOKS AND RECORDS.............................................13
         4.04 PARTIAL OCCUPANCY.............................................14

ARTICLE FIVE - SECURITY DEPOSIT.............................................14

ARTICLE SIX - SERVICES......................................................15
         6.01  LANDLORD'S GENERAL SERVICES..................................15
         6.02  ELECTRICAL SERVICES..........................................16
         6.03  ADDITIONAL AND AFTER HOURS SERVICE...........................16
         6.04  PHONE SERVICES...............................................17
         6.05  DELAYS IN FURNISHING SERVICES................................17

ARTICLE SEVEN - POSSESSION, USE AND CONDITION OF PREMISES...................18
         7.01  POSSESSION AND USE OF PREMISES...............................18
         7.02  LANDLORD ACCESS TO PREMISES..................................19
         7.03  QUIET ENJOYMENT..............................................20
         7.04  COMPLIANCE WITH LAWS.........................................20

                                       ii

<PAGE>



         7.05  PERMITS......................................................20


ARTICLE EIGHT - MAINTENANCE ................................................20
         8.01  LANDLORD'S MAINTENANCE.......................................20
         8.02  TENANT'S MAINTENANCE.........................................21


ARTICLE NINE - ALTERATIONS AND IMPROVEMENTS ................................21
         9.01  TENANT'S ALTERATIONS.........................................21
         9.02  LIENS          ..............................................23

ARTICLE TEN - ASSIGNMENT AND SUBLETTING ....................................23
         10.01  ASSIGNMENT AND SUBLETTING...................................23
         10.02  RECAPTURE...................................................25
         10.03  EXCESS RENT.................................................25
         10.04  TENANT LIABILITY ...........................................26
         10.05  ASSUMPTION AND ATTORNMENT ..................................26

ARTICLE ELEVEN - DEFAULT AND REMEDIES ......................................26
         11.01 EVENTS OF DEFAULT............................................26
         11.02 LANDLORD'S REMEDIES .........................................27
         11.03 ATTORNEY'S FEES..............................................29
         11.04 BANKRUPTCY...................................................29

ARTICLE TWELVE - SURRENDER OF PREMISES......................................31
         12.01  IN GENERAL..................................................31
         12.02  LANDLORD'S RIGHTS...........................................31

ARTICLE THIRTEEN - HOLDING OVER.............................................31

ARTICLE FOURTEEN - DAMAGE BY FIRE OR OTHER CASUALTY ........................32
         14.01  SUBSTANTIAL UNTENANTABILITY ................................32
         14.02  INSUBSTANTIAL UNTENANTABILITY ..............................33
         14.03  RENT ABATEMENT .............................................33

ARTICLE FIFTEEN - EMINENT DOMAIN............................................33
         15.01  TAKING OF WHOLE OR SUBSTANTIAL PART ........................33
         15.02  TAKING OF PART .............................................34
         15.03  COMPENSATION ...............................................34

ARTICLE SIXTEEN - INSURANCE ................................................34
         16.01  TENANT'S INSURANCE .........................................34
         16.02  FORM OF POLICIES ...........................................35
         16.03  LANDLORD'S INSURANCE....................................... 35

                                       iii

<PAGE>



         16.04  WAIVER OF SUBROGATION...................................... 36
         16.05  NOTICE OF CASUALTY .........................................37

ARTICLE SEVENTEEN - WAIVER OF CLAIMS AND INDEMNITY..........................37

         17.01  WAIVER OF CLAIMS............................................37
         17.02  INDEMNITY BY TENANT ........................................38

ARTICLE EIGHTEEN - RULES AND REGULATIONS  ..................................38
         18.01  RULES ......................................................38
         18.02  ENFORCEMENT ................................................38

ARTICLE NINETEEN - LANDLORD'S RESERVED RIGHTS...............................39

ARTICLE TWENTY - ESTOPPEL CERTIFICATE.......................................39
         20.01        IN GENERAL............................................39
         20.02        ENFORCEMENT...........................................40

ARTICLE TWENTY-ONE  -  RELOCATION OF TENANT.................................40

ARTICLE TWENTY-TWO  -  REAL ESTATE BROKERS .................................41

ARTICLE TWENTY-THREE  -  MORTGAGEE PROTECTION ..............................41
         23.01 SUBORDINATION AND ATTORNMENT.................................41
         23.02  MORTGAGEE PROTECTION .......................................42

ARTICLE TWENTY-FOUR  -  NOTICES.............................................43

ARTICLE TWENTY-FIVE  -  INTENTIONALLY OMITTED

ARTICLE TWENTY-SIX  -  MISCELLANEOUS .......................................44
         26.01 LATE CHARGES.................................................44
         26.02 WAIVER OF JURY TRIAL ........................................44
         26.03 DEFAULT UNDER OTHER LEASE ...................................44
         26.04 OPTION ......................................................44
         26.05 TENANT AUTHORITY ............................................45
         26.06 ENTIRE AGREEMENT ............................................45
         26.07 MODIFICATION OF LEASE FOR BENEFIT OF MORTGAGEE ..............45
         26.08 EXCULPATION................................................. 45
         26.09 ACCORD AND SATISFACTION .....................................45
         26.10 LANDLORD'S OBLIGATIONS ON SALE OF BUILDING ..................46
         26.11 BINDING EFFECT...............................................46
         26.12 CAPTIONS  ...................................................46
         26.13 APPLICABLE LAW...............................................46
         26.14 ABANDONMENT..................................................46

                                       iv

<PAGE>



         26.15 LANDLORD'S RIGHT TO PERFORM TENANT'S DUTIES..................47
         26.16 RIDERS.......................................................47
         26.17 ISRA.........................................................47

ARTICLE TWENTY-SEVEN - PARKING..............................................52

                                        v

<PAGE>

                                  OFFICE LEASE

                                   ARTICLE ONE
                             BASIC LEASE PROVISIONS

1.01     BASIC LEASE PROVISIONS - In the event of any conflict between these
         Basic Lease Provisions and any other Lease provision, such other Lease
         provision shall control.

(1)      BUILDING AND ADDRESS:
         10 Mountainview Road
         Upper Saddle River, New Jersey 07458

(2)      LANDLORD AND ADDRESS:

         IB BRELL, L.P.
         c/o Koll Real Estate Co.
         Mack Centre II
         One Mack Centre Drive
         Paramus, New Jersey   07652-3906
         Attention:  Richard Van Houten, Jr.

(3)      TENANT AND CURRENT ADDRESS:

         Professional Detailing, Inc.
         599 McArthur Boulevard
         Mahwah, New Jersey  07430
         Attention: Ron Collins

(4)      DATE OF LEASE:  November     , 1997

(5)      LEASE TERM:   Sixty Six Months

(6)      PROJECTED COMMENCEMENT DATE:  March 1, 1998

(7)      EXPIRATION DATE: August 31, 2003 subject to such change which may
         result from the application of Section 2.02(d)

(8)      MONTHLY BASE RENT:


                                        1

<PAGE>

         Month Three through Date of Expiration:

Months During Term    Monthly Rent   Annual Rent   Square Foot Rent      Total
- ------------------    ------------   -----------   ----------------      -----

1-2                        0.00             0.00        0.00                0.00
                                                                    
3-14                 $40,791.67      $489,500.00      $22.25         $489,500.00
                                                                    
15                         0.00             0.00        0.00                0.00
                                                                    
16-27                 $40,791.6      $489,500.00      $22.25         $489,500.00
                                                                    
28                         0.00             0.00        0.00                0.00
                                                                    
29-40                $40,791.67      $489,500.00      $22.25         $489,500.00
                                                                    
41                         0.00             0.00        0.00                0.00
                                                                    
42-53                $40,791.67      $489,500.00      $22.25         $489.500.00
                                                                    
54                         0.00             0.00        0.00                0.00
                                                                    
54-66                $40,791.67      $489,500.00      $22.25         $489,500.00
                                                                                
                                                                       
                                            Total:                 $2,447,500.00
                                                              


                                        2

<PAGE>



(9)      RENTABLE AREA OF THE BUILDING: approximately 192,000 square feet based
         on BOMA measurement standards

(10)     RENTABLE AREA OF THE PREMISES: approximately 22,000 square feet

(11)     SECURITY DEPOSIT: Two Hundred Eighty-Five Thousand Five Hundred Fifty
         Four Dollars and 69/100 ($285,541.69)

(12)     LOCATION OF PREMISES:   Second Floor - South Wing

(13)     TENANT'S SHARE:           11.46%

(14)     TENANT'S USE OF PREMISES: General office use; together with the
         ancillary and incidental right to have a kitchen within the Premises
         provided that no meals shall be prepared therein


(15)     BASE YEAR: 1998

1.02     ENUMERATION OF EXHIBITS

The exhibits set forth below and attached to this Lease are incorporated in this
Lease by this reference:

EXHIBIT A.        Plan of Premises
EXHIBIT B.        Construction Rules, Regulations and Responsibilities
EXHIBIT C.        Building Specifications
EXHIBIT D.        Rules and Regulations
EXHIBIT E.        Cleaning Specifications
EXHIBIT F.        Commencement Date Agreement
EXHIBIT G.        LIST OF NAMES


1.03 DEFINITIONS

For purposes hereof, the following terms shall have the following meanings:

(1)      AFFILIATE: Any corporation or other business entity which is owned or
         controlled by, owns or controls, or is under common ownership or
         control with Tenant or is owned or controlled by the principals of
         Tenant.

(2)      ADJUSTMENT YEAR: The calendar year or any portion thereof after the
         Base Year for which a Rent Adjustment computation is being made.


                                        3

<PAGE>



(3)      BUILDING: The office building located at 10 Mountainview Road, Upper
         Saddle River, New Jersey.

(4)      COMMENCEMENT DATE: The date specified in Section 1.01(6).

(5)      COMMON AREAS: All areas of the Real Property made available by Landlord
         from time to time for the general common use or benefit of the tenants
         of the Building, and their employees and invitees, or the public, as
         such areas currently exist and as they may be changed from time to 
         time.

(6)      DECORATION: Tenant Alterations which do not require a building permit
         and which do not involve any of the structural elements of the
         Building, or any of the Building's systems, including, without
         limitation, its electrical, mechanical, plumbing, HVAC and security and
         life/safety systems.

(7)      DEFAULT RATE: Two percent (2%) above the rate then most recently
         announced by Citibank, N.A. as its corporate base lending rate, from

         time to time announced, but in no event higher than the maximum rate
         permitted by law.

(8)      ENVIRONMENTAL LAWS: Any Law governing the use, storage, disposal or
         generation of any Hazardous Material, including without limitation, the
         Comprehensive Environmental Response Compensation and Liability Act of
         1980, as amended and the Resource Conservation and Recovery Act of
         1976, as amended.

(9)      EXPIRATION DATE: Subject to Section 2.02(d), the date specified in
         Section 1.01(7) as the Expiration Date.

(10)     FORCE MAJEURE: Any accident, casualty, act of God, war or civil
         commotion, strike or labor troubles, or any cause whatsoever beyond the
         reasonable control of Landlord or Tenant, including, but not limited
         to, energy shortages or governmental preemption in connection with a
         national emergency, or by reason of government laws or any rule, order
         or regulation of any department or subdivision thereof or any
         governmental agency, or by reason of the conditions of supply and
         demand which have been or are affected by war or other emergency. Force
         majeure shall not apply to any money payment required to be made
         pursuant to the terms of this Lease.

(11)     HAZARDOUS MATERIAL: Such substances, materials and wastes which are or
         become regulated under any Environmental Law; or which are or become
         classified as hazardous or toxic under any Environmental Law; and
         explosives and firearms, radioactive material, asbestos, and
         polychlorinated byphenyls.

(12)     INDEMNITEES: Collectively, Landlord, any Mortgagee or ground lessor of
         the Property, the property manager and the leasing manager for the
         Property and their respective directors, officers, agents and
         employees.

                                        4

<PAGE>




(13)     LAND: The parcels of real estate on which the Building is located as of
         the date of this Lease.

(14)     LANDLORD WORK: As listed on Exhibit "B" attached hereto and by this
         reference made a part hereof.

(15)     LAWS: All laws, ordinances, rules, regulations and other requirements
         adopted by any governmental body, or agency or department having
         jurisdiction over the Property, the Premises or Landlord's or Tenant's
         activities at the Premises.

(16)     LEASE: This instrument and all exhibits and riders attached hereto, as
         may be amended from time to time in accordance with the provisions

         contained in this Lease.

(17)     INTENTIONALLY OMITTED

(18)     MONTHLY BASE RENT: The monthly rent specified in Section 1.01(8).

(19)     MORTGAGEE: Any holder of a mortgage, deed of trust or other security
         instrument encumbering the Property or Landlord's interest therein or
         any ground lessor of the Property.

(20)     NATIONAL HOLIDAYS: New Years Day, President's Day, Memorial Day,
         Independence Day, Labor Day, Thanksgiving Day and Christmas Day.

(21)     OPERATING EXPENSES: All costs, expenses and disbursements of every kind
         and nature which Landlord shall pay or become obligated to pay in
         connection with the ownership, management, operation, maintenance,
         replacement and repair of the Property (including the amortized portion
         of any capital expenditure or improvement, together with interest
         thereon as hereinafter permitted). Operating Expenses shall not
         include, (i) costs of preparation, improvements and alterations of the
         premises of tenants of the Building, (ii) costs of capital improvements
         to the Building (except for amortized portion of capital improvements
         installed for the purpose of reducing or controlling Operating Expenses
         limited to the extent of the reduction, controlling or savings realized
         currently or prospectively as a result thereof or complying with
         applicable Laws enacted subsequent to the date of this Lease), (iii)
         depreciation charges, (iv) interest and principal payments on loans
         (except for loans for capital improvements which Landlord is allowed to
         include in Operating Expenses as provided above), (v) ground rental
         payments, (vi) real estate brokerage and leasing commissions, (vii)
         advertising and marketing expenses, (viii) costs of

                                        5

<PAGE>



Landlord reimbursed by insurance proceeds, (ix) expenses incurred in negotiating
leases of other tenants in the Building, (x) Landlord's or Landlord's property
manager's corporate general overhead or corporate general administrative
expenses, (xi) the cost of repairs and/or restorations necessitated by
condemnation or casualty (except that the amount of a commercially reasonable
deductible shall be included in Operating Expenses), (xii) Any cost for which
Landlord is reimbursed by other tenants of the Building; (xiii) the cost of any
work or service performed for any tenant of the Building that is not provided to
Tenant as part of the base building services; (xiv) advertising and promotional
expenditures; (xv) the cost of constructing additions to the Building, (xvi) any
amount paid by Landlord for items or services to any entity controlled by or
under common control with Landlord in excess (by more than a diminimus amount)
of the then competitive rate for such items or services; (xvii) costs of
correcting construction or design defects in the Premises or Building; (xviii)
legal fees and costs arising from tenant disputes or leasing of space in the
Building; (xix) that portion of any costs or expenses relating to both the

Building and to other buildings or properties owned by Landlord, which is
properly allocable or attributable to such other buildings or properties; (xx)
costs of making any structural repairs; (xxi) costs incurred in installing,
operating and maintaining any "specialty", not normally installed, operated, and
maintained in buildings comparable to the Building and not necessary for
Landlord's operation, repair, maintenance and providing of required services for
the Building, and/or any associated parking facilities, such as an observatory,
broadcasting facilities, luncheon club, athletic or recreational club, etc.;
(xxii) salaries above the level of Building manager; (xxiii) costs with respect
to a sale, financing or refinancing of the Building; (xxiv) bad debts loss, rent
loss or reserves for bad debt or rent loss; or (xxv)) cost of bulbs and ballasts
in any tenant space in the Building. If any Operating Expenses, though paid in
one year, relates to more than one calendar year, at option of Landlord such
expense shall be proportionately allocated among such related calendar years.

(22)     PREMISES: The space located in the Building described in Sections
         1.01(10) and 1.01(12) and depicted on Exhibit A attached hereto.

(23)     PROPERTY: The Building, the Land, any other improvements located on the
         Land, including, without limitation, any parking structures and the
         personal property, fixtures, machinery, equipment, systems and
         apparatus located in or used in conjunction with any of the foregoing.

(24)     REAL PROPERTY: The Property excluding any personal property.

(25)     RENT: Collectively, Monthly Base Rent, Rent Adjustments and Rent
         Adjustment Deposits, and all other charges, payments, or other amounts
         (excluding late charges) required to be paid by Tenant under this
         Lease.

(26)     RENTABLE AREA OF THE BUILDING: approximately 192,000 square feet, which
         represents the sum of the rentable area of all office space in
         Building.


                                        6

<PAGE>



(27)     RENTABLE AREA OF THE PREMISES: The amount of square footage set forth
         in 1.01(10).

(28)     RENT ADJUSTMENT: Any amounts owed by Tenant for payment of Operating
         Expenses or Taxes which amounts shall be Tenant's Share of the amount
         by which Operating Expenses or Taxes for the then Adjustment Year
         exceed the amount of Operating Expenses or Taxes for the Base Year. The
         Rent Adjustments shall be determined and paid as provided in Article
         Four.

(29)     RENT ADJUSTMENT DEPOSIT: An amount reasonably determined and/or
         redetermined by Landlord from time to time, but not more often than
         four (4) times during any calendar year, as being equal to one-twelfth

         (1/12th) of the estimated amount of Rent Adjustment owed by Tenant for
         an Adjustment Year.

(30)     SECURITY DEPOSIT: The funds specified in Section 1.01(11), if any,
         deposited by Tenant with Landlord as security for Tenant's performance
         of its obligations under this Lease.

(31)     SUBSTANTIALLY COMPLETE: The completion of the Landlord's Work in
         compliance with the approved Tenant's Plans (as defined in Exhibit B
         hereto) including, but not limited to, the installation of all
         carpeting and the hanging of all exterior and private office doors in
         the Premises, except for minor insubstantial details of construction,
         decoration or mechanical adjustments which remain to be done, and which
         do not prevent or materially restrict the Tenant's use and enjoyment of
         the Premises.

(32)     TAXES: All federal, state and local governmental taxes, assessments and
         charges of every kind or nature, whether general, special, ordinary or
         extraordinary, which Landlord shall pay or become obligated to pay
         because of or in connection with the ownership, leasing, management,
         control or operation of the Property or any of its components, or any
         personal property used in connection therewith, which shall also
         include any rental or other taxes levied in lieu of or in addition to
         general real and/or personal property taxes. For purposes hereof, Taxes
         for any year shall be Taxes which are assessed or become a lien during
         such year, whether or not such taxes are billed and payable in a
         subsequent calendar year. Landlord represents that no tax appeal for
         the Property is currently pending. There shall be included in Taxes for
         any year the amount of all reasonable fees, costs and expenses
         (including reasonable attorneys' fees) paid by Landlord during such
         year in seeking or obtaining any refund or reduction of Taxes. Taxes
         for any year shall be reduced by the net amount of any tax refund
         received by Landlord attributable to such year (or to the extent not
         previously reduced, by refunds attributable to prior Lease Years
         (excluding the Base Year) during the term hereof). If a special
         assessment payable in installments is levied against any part of the
         Property, Taxes for any year shall include only the installment of such
         assessment and any interest payable or paid during such year (except
         interest resulting from the delinquent payment of such installments).
         Taxes shall not include any federal or state inheritance, franchise,

                                        7

<PAGE>



         general income, transfer, gain, gift or estate taxes, except that if a
         change occurs in the method or type of taxation resulting in whole or
         in part in the substitution of or in addition to any such taxes, or any
         other assessment, for any Taxes as above defined, such substituted or
         additional taxes or assessments shall be included in the Taxes if not
         assessed against taxpayers generally as compared to owners of real
         estate or landlords of leases in particular.


(33)     TENANT ADDITIONS:   The Tenant Alterations.

(34)     TENANT ALTERATIONS: Any alterations, improvements, additions,
         installations or construction in or to the Premises or any Building
         systems serving the Premises performed by Tenant as permitted by this
         Lease.

(35)     INTENTIONALLY OMITTED.

(36)     TENANT'S SHARE: The percentage specified in Section 1.01(13) which
         represents the ratio of the Rentable Area of the Premises to the
         Rentable Area of the Building and is subject to change from time to
         time during the term of this Lease pursuant to the terms and conditions
         herein contained.

(37)     TERM: The term of this Lease commencing on the Commencement Date and
         expiring on the Expiration Date, unless sooner terminated as provided
         in this Lease.

(38)     TERMINATION DATE: The Expiration Date or such earlier date as this
         Lease terminates or Tenant's right to possession of the Premises
         terminates.

                                   ARTICLE TWO
                  PREMISES, TERM AND FAILURE TO GIVE POSSESSION

2.01 LEASE OF PREMISES

Landlord hereby leases to Tenant and Tenant hereby leases from Landlord the
Premises for the Term and upon the conditions provided in this Lease. In the
event Landlord delivers possession of the Premises to Tenant prior to the
Commencement Date, Tenant shall be subject to all of the terms, covenants and
conditions of this Lease (except with respect to the payment of Rent) as of the
date of such possession.

2.02 TERM

         (a) The Commencement Date of this Lease shall be the date upon which
Landlord delivers possession of the Premises to Tenant ("Delivery of
Possession"). Delivery of Possession shall be the earlier of (i) the day upon
which Tenant commences business in the Premises, or (ii) seven (7) calendar days
from the last of the following (but without the consent of Tenant, not prior to
March 1, 1998):

                                        8

<PAGE>




                  (A) the day upon which Landlord's architect or general
contractor issues a letter or certification that the work to be performed by

Landlord pursuant to Exhibit B attached hereto has been Substantially Completed;
and

                  (B) The day upon which Landlord obtains a temporary or final
Certificate of Occupancy for the Premises.

         (b) Tenant agrees to accept possession of the Premises when tendered by
Landlord, and to open for business in the Premises promptly thereafter.

         (c) If Landlord is unable to deliver possession of the Premises to
Tenant by March 1, 1998, as such date may be extended for reasons of Force
Majeure (as defined in this Lease), and provided the reason therefore has not
been a result of Tenant's acts or omissions, then, and in such event, the
Delivery of Possession may be extended, but in no event to a date later than
September 1, 1998) and unless Landlord delivers possession of the Premises on or
prior to September 1, 1998 (to which Force Majeure shall not apply), this Lease
shall terminate on such date and the parties shall be released herefrom. If this
Lease is canceled under this subpart (c), neither party shall have any further
liability to the other hereunder.

         (d) Unless sooner terminated, the Term of this Lease shall expire at
11:59 p.m. on the last day of the sixty sixth (66th) calendar month following
the Commencement Date.


2.03 AREA OF PREMISES

Landlord and Tenant agree that for all purposes of this Lease the Rentable Area
of the Premises and the Rentable Area of the Building as set forth in Article
One are controlling, and, except as in this Lease specifically provided, are not
subject to revision after the date of this Lease.

                                  ARTICLE THREE
                                      RENT


Tenant agrees to pay to Landlord at the office specified in Section 1.01(2), or
to such other persons, or at such other places designated by Landlord, without
any prior demand therefor in immediately available funds and without any
deduction, offset or abatement whatsoever (except as may be specifically
provided for in this Lease, including but not limited to, the abatement set
forth in Section 1.01(8)), Rent, including, without limitation, Monthly Base
Rent and Rent Adjustments in accordance with Article Four, during the Term.
Monthly Base Rent shall be paid monthly in advance on the first day of each
month of the Term. Monthly Base Rent shall be prorated for partial months within
the Term. Unpaid Rent shall bear interest at the Default Rate from the date due
until paid, if such Rent is not paid within five (5) business days after the
date due. Tenant's covenant to pay Rent shall be independent of every other
covenant in this Lease.

                                        9

<PAGE>


                                  ARTICLE FOUR
                          RENT ADJUSTMENTS AND PAYMENTS



4.01 RENT ADJUSTMENTS

Tenant shall pay to Landlord Rent Adjustments during the Term as follows:


                  (i) Commencing on January 1, 1999, the Rent Adjustment Deposit
         representing Tenant's Share of the increase in Operating Expenses and
         Taxes over the Base Year of 1998 attributable to any calendar year (or
         portion thereof) monthly during the Term at the time when the Monthly
         Base Rent is due; and


                  (ii) Any Rent Adjustments due in excess of the Rent Adjustment
         Deposits in accordance with Section 4.02.


4.02 STATEMENT OF LANDLORD

As soon as feasible (but in no event later than 210 days) after the expiration
of each calendar year of this Lease, Landlord will furnish Tenant a statement
("Landlord's Statement") showing the following:


                  (i) Operating Expenses and Taxes for the Adjustment Year and
         the amount of the increase over the Base Year;


                  (ii) The amount of Rent Adjustments due Landlord for the
         Adjustment Year, less credit for Rent Adjustment Deposits paid, if any;
         and


                  (iii) The Rent Adjustment Deposit due monthly in the calendar
         year next following the Adjustment Year including the amount or revised
         amount due for months prior to the rendition of the statement.



Tenant shall pay to Landlord within thirty (30) days after receipt of such
statement any amounts for Rent Adjustments then due in accordance with
Landlord's Statement. Any amounts due

                                       10

<PAGE>



from Landlord to Tenant pursuant to this Section shall be credited to the Rent

Adjustment Deposit next coming due, or at Tenant's election (upon written notice
to Landlord) applied to the next payment of rent, or refunded to Tenant if the
Term has already expired provided Tenant is not in default hereunder. No
interest or penalties shall accrue on any amounts which Landlord is obligated to
credit to Tenant by reason of this Section 4.02. Landlord's failure to deliver
Landlord's Statement or in computing the amount of the Rent Adjustments shall
not constitute a waiver by Landlord of its right to deliver such items nor
constitute a release of Tenant's obligations to pay such amounts unless such
failure shall continue for 365 days after the expiration of each applicable
calendar year during the term of this Lease. The Rent Adjustment Deposit shall
be credited against Rent Adjustments due for the applicable Adjustment Year.
During the last complete calendar year or during any partial calendar year in
which the Lease terminates, Landlord may include in the Rent Adjustment Deposit
its reasonable estimate of Rent Adjustments which may not be finally determined
until after the termination of this Lease. Tenants's obligation to pay Rent
Adjustments (and Landlord's obligation to reimburse Tenant for any excess
estimated payments made by Tenant) survives the expiration or termination of the
Lease. Notwithstanding the foregoing, in no event shall the sum of Monthly Base
Rent and the Rent Adjustments be less than the Monthly Base Rent payable.


4.03 BOOKS AND RECORDS

Landlord shall maintain books and records showing Operating Expenses and Taxes
in accordance with sound accounting and management practices, consistently
applied. Upon written notice and request, Landlord shall make such records
available to Tenant in the State of New Jersey for Tenant review as set forth in
the sentence next following. The Tenant or its representative shall have the
right, for a period of one hundred Eighty (180) days following the date upon
which Landlord's Statement is delivered to Tenant, to examine the Landlord's
books and records with respect to the items in the foregoing statement of
Operating Expenses and Taxes during normal business hours, upon written notice,
delivered at least three (3) business days in advance. If Tenant does not object
in writing to Landlord's Statement within one hundred eighty (180) days of
Tenant's receipt thereof, specifying the nature of the item in dispute and the
reasons therefor, then Landlord's Statement shall be considered final and
accepted by Tenant. Any amount due to the Landlord as shown on Landlord's
Statement, whether or not disputed by Tenant as provided herein shall be paid by
Tenant when due as provided above, without prejudice to any such written
exception. Any dispute between Landlord and Tenant as to the matters which are
the subject of this Section 4.03 shall be resolved pursuant to Section 26.18
hereof.


4.04 PARTIAL OCCUPANCY

For purposes of determining Rent Adjustments for any Adjustment Year if the
Building is not fully rented during all or a portion of any year (including the
Base Year), Landlord shall make appropriate adjustments to the Operating
Expenses (that is, that portion thereof that would vary with occupancy levels)
for such Adjustment Year (including the Base Year) employing sound

                                       11


<PAGE>



accounting and management principles consistently applied, to determine the
amount of Operating Expenses that would have been paid or incurred by Landlord
had the Building been 95% occupied, and the amount so determined shall be deemed
to have been the amount of Operating Expenses for such Adjustment Year. In the
event that the Real Property is not fully assessed for any year (including the
Base Year), then Taxes shall be adjusted to an amount which would have been
payable in such year (including the Base Year) if the Real Property had been
fully assessed (which estimated adjustment shall be revised, if necessary, to
reflect the actual full assessment and the Landlord and Tenant shall thereafter
reconcile any under or over payment made based on such readjustment). In the
event any other tenant in the Building provides itself with a service which
Landlord would supply under the Lease without an additional or separate charge
to Tenant, then Operating Expenses shall be deemed to include the cost Landlord
would have incurred had Landlord provided such service to such other tenant (but
only to the extent the cost for such service was included in Operating Expenses
for the Base Year.

                                  ARTICLE FIVE
                                SECURITY DEPOSIT



Concurrently with the execution of this Lease Tenant shall deliver the Security
Deposit to the Landlord. Tenant shall deliver the Security Deposit in the
following form: $122,375.01 in cash and $163,166.68 represented by an
irrevocable and unconditional letter of credit for the full term of the Lease
and any extensions, which letter of credit shall be prepared and delivered by a
financial institution acceptable to the Landlord. The Security Deposit may be
applied by Landlord to.cure any default of Tenant under this Lease, and upon
notice by Landlord of such application, Tenant shall replenish the Security
Deposit in full by paying to Landlord within ten (10) days of demand the amount
so applied. Landlord shall not pay any interest on the Security Deposit. The
Security Deposit shall not be deemed an advance payment of Rent, nor a measure
of damages for any default by Tenant under this Lease, nor shall it be a bar or
defense of any action which Landlord may at any time commence against Tenant. In
the absence of evidence satisfactory to Landlord of an assignment of the right
to receive the Security Deposit or the remaining balance thereof, Landlord may
return the Security Deposit to the original Tenant, regardless of one or more
assignments of this Lease. Upon the transfer of Landlord's interest under this
Lease (and the written assumption by the transferee of the Landlord's
obligations hereunder with respect to the Security Deposit), Landlord's
obligation to Tenant with respect to the Security Deposit shall terminate upon
assumption of such obligation by the transferee.


If Tenant shall fully and faithfully comply with all the terms, provisions,
covenants, and conditions of this Lease, the Security Deposit, or any balance
thereof, shall be returned to Tenant after the following:




                                       12

<PAGE>


         (a)      the expiration of the term of this Lease;

         (b)      the removal of Tenant and its property from the Premises;

         (c)      the surrender of the Premises by Tenant to Landlord in
                  accordance with this Lease; and

         (d)      the payment by Tenant of any outstanding Rent, including,
without limitation, all Rent Adjustments due pursuant to the Lease as computed
by Landlord.

         Notwithstanding the foregoing, Tenant at Tenant's election, which
election shall be exercised by delivery to Landlord of an additional irrevocable
and unconditional letter of credit in the amount of $122,370.01 at least 90 days
prior to the expiration of the (i) term of this Lease (if No Renewal Option is
exercised) or (ii) any properly exercised Renewal Option, may elect, which
election shall be indicated in writing together with the delivery of the
additional irrevocable letter of credit, as set forth above, to have Landlord
apply the cash portion of the Security Deposit to the base rental payments for
the final three months of the then existing Term of this Lease or the properly
exercised Renewal Option. The additional letter of credit shall constitute a
portion of the Security Deposit and shall be applied or returned to Tenant as
set forth in this Lease. Upon the deposit with Landlord of such additional
letter of credit, the $163,166.68 letter of credit shall be delivered to
Landlord's counsel, to be held in escrow and applied or returned to Tenant
pursuant to the terms of this Lease.

                                   ARTICLE SIX
                                    SERVICES

6.01     LANDLORD'S GENERAL SERVICES

         So long as the Lease is in full force and effect Landlord shall furnish
the following services:

(1)      heat and air-conditioning in the Premises, Monday through Friday from
         8:00 A.M. to 6:00 P.M., Saturday, from 8:00 A.M. to 1:00 P.M.,
         excluding National Holidays, as necessary in Landlord's reasonable
         judgment for the comfortable occupancy of the Premises under normal
         business operations, subject to compliance with all applicable
         voluntary and mandatory Laws and provided that Tenant Is use of heat
         generating machines or equipment does not exceed the limits established
         in Exhibit C and provided that the Tenant's occupancy or electrical
         load does not exceed the standards set forth in Exhibit C thereby
         affecting the temperature otherwise maintained by the air-cooling
         system;

(2)      tempered and cold water for use in lavatories and kitchen in common

         with other tenants from the regular supply of the Building;

(3)      customary cleaning and janitorial services in the Premises Monday
         through Friday,

                                       13

<PAGE>



         excluding National Holidays, in accordance with the specifications
         attached hereto as Exhibit E;

(4)      washing of the outside windows in the Premises weather permitting at
         intervals determined by Landlord, but not less than twice each calendar
         year during the term of the Lease;

(5)      passenger elevator service (without operator);

(6)      common area services including cleaning, snow plowing, landscaping and
         electricity.

6.02      ELECTRICAL SERVICES

         (a) All electricity used in the Premises including but not limited to
         electricity used during the performance of janitorial service or the
         making of alterations or repairs in the Premises by Landlord shall be
         paid by Tenant. Tenant also agrees to purchase from Landlord or its
         agents at competitive prices fixed by Landlord for all tenants in the
         Building all lamps, bulbs, ballasts and starters used in the Premises.
         Tenant shall make no alterations or additions to the electric equipment
         or systems without the prior written consent of the Landlord in each
         instance.


         (b) It is the intent of the parties hereto that the Premises be
         separately metered, and Landlord at the expense of the Tenant (included
         in Tenant's Allowance) shall make all necessary arrangements with the
         local utility company for furnishing, metering and paying for the
         meters, the installation of the meters and related equipment and for
         all electricity furnished by it to Tenant and consumed on the Premises.
         Landlord shall permit Landlord's wire and conduits, to the extent
         available and safely capable, to be used for such purposes, as provided
         for in Exhibit C hereto. The cost of electricity to Tenant shall be the
         same amount as paid by Landlord to the applicable utility for such
         electricity.


6.03 ADDITIONAL AND AFTER-HOUR SERVICES

At Tenant's request, Landlord shall furnish additional quantities of any of the
services or utilities specified in Section 6.01, if Landlord can reasonably do
so, on the terms set forth herein. Tenant shall deliver to Landlord a written

request for such additional services or utilities prior to 2:00 P.M. on Monday
through Friday (except National Holidays) for service on those days, and prior
to 2:00 P.M. on the last business day prior to Saturday, Sunday or a National
Holiday. For additional services or utilities requested by Tenant and furnished
by Landlord, Tenant shall pay to Landlord as a charge therefor Landlord's
prevailing published rates for such services and utilities (notwithstanding the
provisions of this sentence the charge for additional HVAC service shall be
seventy five ($75) dollars per hour (or any portion thereof) subject, however to

                                       14

<PAGE>



adjustment for any increases or decreases in utility rates that may occur from
time to time. If Tenant shall fail to make any such payment, Landlord may, upon
notice to Tenant and in addition to Landlord's other remedies under this Lease,
discontinue any or all of the additional services.


6.04 PHONE SERVICES

All telephone and electric connections which Tenant may desire shall be first
approved by Landlord in writing, which approval shall not be unreasonably
withheld delayed or conditioned, before the same are installed, and the location
of all wires and the work in connection therewith shall be performed by
contractors reasonably approved by Landlord. Landlord reserves the right to
reasonably restrict and control access to telephone cabinets, which reasonable
access is hereby granted to Tenant. Tenant shall be responsible for and shall
pay all costs incurred in connection with the installation of telephone cables
and related wiring in the Premises (which need not be removed by Tenant at the
expiration of the term of this Lease), including, without limitation, any
hook-up, access and maintenance fees related to the installation of such wires
and cables in the Premises and the commencement of service therein, and the
maintenance thereafter of such wire and cables; and there shall be included in
Operating Expenses for the Building all installation, hookup or maintenance
costs incurred by Landlord in connection with telephone cables and related
wiring in the Building which are not allocable to any individual users of such
service but are allocable to the Building generally. If Tenant fails to maintain
all telephone cables and related wiring in the Premises and such failure affects
or interferes with the operation or maintenance of any other telephone cables or
related wiring in the Building, Landlord or any vendor, hired by Landlord after
notice to Tenant, may enter into and upon the Premises forthwith and perform
such repairs, restorations or alterations as Landlord deems necessary in order
to eliminate any such interference (and Landlord may recover from Tenant all of
Landlord's actual costs in connection therewith). Tenant agrees that neither
Landlord nor any of its agents or employees shall be liable to Tenant, or any of
Tenant's employees, agents, customers or invitees or anyone claiming through, by
or under Tenant, for any damages, injuries, losses, expenses, claims or causes
of action because of any interruption, diminution, delay or discontinuance at
any time for any reason in the furnishing of any telephone service to the
Premises and the Building.



6.05 DELAYS IN FURNISHING SERVICES

Tenant agrees that Landlord, provided (i) Landlord acts reasonably to restore
such service, and (ii) that loss of service is not the result of a default by
Landlord hereunder, shall not be liable to Tenant for damages or otherwise, for
any failure to furnish, or a delay in furnishing, any service when such failure
or delay is occasioned, in whole or in part, by repairs, improvements or
mechanical breakdowns, by the act or default of Tenant or by an event of Force
Majeure. No such failure or delay shall be deemed to be an eviction or
disturbance of Tenant's use and possession of the Premises, or relieve Tenant
from paying Rent or from performing any other

                                       15

<PAGE>



obligations of Tenant under this Lease. In no event shall Landlord be liable to
Tenant for any consequential damages. Landlord shall use reasonable efforts to
minimize interference with the conduct of Tenant's business from the Premises.


                                  ARTICLE SEVEN
                    POSSESSION, USE AND CONDITION OF PREMISES


7.01     POSSESSION AND USE OF PREMISES

         (a) Tenant shall occupy and use the Premises only for the uses
specified in Section 1.01(14). Tenant shall not occupy or use the Premises (or
permit the use or occupancy of the Premises) for any purpose or in any manner
which:

(1) is unlawful or in violation of any Law or Environmental Law; (2) may be
dangerous to persons or property or which may increase the cost of, or
invalidate, any policy of insurance carried on the Building or covering its
operations; (3) is contrary to or prohibited by the terms and conditions of this
Lease or the rules of the Building set forth in Article Eighteen; or (4) would
tend to create or continue a nuisance. Landlord represents that as of the
Commencement Date hereof, the use of the Premises for general office use will
not violate the Zoning Ordinance of Upper Saddle River, New Jersey.

         (b) Tenant and Landlord shall each comply with all Environmental Laws
concerning the proper storage, handling and disposal of any Hazardous Material
with respect to the Property. Tenant shall not generate, store, handle or
dispose of any Hazardous Material in, on, or about the Property without the
prior written consent of Landlord. Nothing herein shall prohibit the Tenant from
using reasonable quantities of properly packaged supplies which may contain
Hazardous Materials but which are customly present in premises devoted to office
use, provided that such use is in compliance with Environmental Laws. In the
event that Tenant is notified of any investigation or violation of any
Environmental Law arising from Tenant's activities at the Premises, Tenant shall

immediately deliver to Landlord a copy of such notice. In such event or in the
event Landlord reasonably believes that a violation of Environmental Law exists,
Landlord may conduct such tests and studies relating to compliance by Tenant
with Environmental Laws or the alleged presence of Hazardous Materials upon the
Premises as Landlord deems desirable, all of which shall be completed at
Tenant's expense. However, if such tests and/or studies were initiated and/or
required only by Landlord then in that event, Tenant shall be required to pay
for the same only if the test and/or studies reveal a situation in violation of
any Environmental Laws to which Tenant is responsible. Landlord's inspection and
testing rights are for Landlord's own protection only, and Landlord has not, and
shall not be deemed to have assumed any responsibility to Tenant or any other
party for compliance with Environmental Laws, as a result of the exercise, or
non-exercise of such rights. Tenant shall indemnify, defend, protect and hold
harmless the Indemnitees from any and all loss, claim, expense, liability and
cost (including attorneys' fees) arising out of or in any way related to the

                                       16

<PAGE>



presence of any Hazardous Material introduced to the Premises, except as above
permitted, during the Lease Term by any party other than Landlord. If any
Hazardous Material is released, discharged or disposed of on or about the
Property and such release, discharge or disposal is not caused by Tenant or
other occupants of the Premises, or their employees, agents or contractors, such
release, discharge or disposal shall be deemed casualty damage under Article
Fourteen to the extent that the Premises are affected thereby; in such case,
Landlord and Tenant shall have the obligations and rights respecting such
casualty damage provided under such Article.

         (c) Landlord and Tenant acknowledge that the Americans With
Disabilities Act of 1990 (42 U.S.C S12101 et seq.) and regulations and
guidelines promulgated thereunder, as all of the same may be amended and
supplemented from time to time (collectively referred to herein as the "ADA")
establish requirements for business operations, accessibility and barrier
removal, and that such requirements may or may not apply to the Premises and the
Building depending on, among other things: (1) whether Tenant's business is
deemed a "public accommodation" or "commercial facility", (2) whether such
requirements are "readily achievable", and (3) whether a given alteration
affects a "primary function area" or triggers "path of travel" requirements. The
parties hereby agree that: (a) Landlord shall be responsible for ADA Title III
compliance in the Common Areas, except as provided below, (b) except for initial
Landlord's Work actually performed by Landlord or Landlord's agents, Tenant
shall be responsible for ADA Title III compliance in the Premises, and (c)
Landlord may perform, or require that Tenant perform, and Tenant shall be
responsible for the cost of, ADA Title III "path of travel" requirements
triggered by Tenant Alterations in the Premises. Tenant shall be solely
responsible for requirements under Title I of the ADA relating to Tenant's
employees.


7.02     LANDLORD ACCESS TO PREMISES


         (a) Tenant shall permit Landlord to erect, use and maintain pipes,
ducts, wiring and conduits in and through the Premises, so long as Tenant's use,
layout or design of the Premises is not materially affected or altered. Landlord
or Landlord's agents shall have the right to enter upon the Premises in the
event of an emergency, or to inspect the Premises, to perform janitorial and
other services, to conduct safety and other testing in the Premises and to make
such repairs, alterations, improvements or additions to the Premises or the
Building as Landlord may deem necessary or desirable upon not less than one (1)
business day prior notice to Tenant (unless an emergency exists in which event
no prior notice shall be required). Janitorial and cleaning services shall be
performed after normal business hours. In connection therewith, Landlord shall
be allowed to store on the Premises all necessary supplies and materials unless
the same will materially interfere with Tenant's conduct of business from the
Premises. Any entry or work by Landlord may be during normal business hours upon
one (1) business day prior notice to Tenant (except in the event of an emergency
with respect to which any entry or work may be done at any time) and Landlord
shall use reasonable efforts to see that any entry or work shall not materially
interfere with Tenant's occupancy of the Premises.



                                       17

<PAGE>



         (b) If Tenant shall not be personally present to permit an entry into
the Premises when for any reason an entry therein shall be necessary or
permissible, Landlord (or Landlord's agents), after attempting to notify Tenant
(unless Landlord believes an emergency situation exists), may enter the Premises
without rendering Landlord or its agents liable therefor (if during such entry
Landlord or Landlord's agent shall accord reasonable care to Tenant's property),
and without relieving Tenant of any obligations under this Lease.


         (c) Landlord may upon not less than one (1) business day prior notice
to Tenant (unless an emergency exists in which event no prior notice shall be
required) enter the Premises, in the presence of a representative of the Tenant,
for the purpose of conducting such inspections, tests and studies as Landlord
may deem desirable or necessary to confirm Tenant' s compliance with all Laws
and Environmental Laws or for other purposes necessary in Landlord's reasonable
judgment to ensure the sound condition of the Building and the systems serving
the Building. Landlord's rights under this Section 7.02(c) are for Landlord's
own protection only, and Landlord has not, and shall not be deemed to have
assumed any responsibility to Tenant or any other party for compliance with Laws
or Environmental Laws, as a result of the exercise or non-exercise of such
rights.

         (d) Provided that Landlord acts reasonably to complete the work and/or
inspections as above provided then Landlord may do any of the foregoing, or
undertake any of the inspection or work described in the preceding paragraphs
without such action constituting an actual or constructive eviction of Tenant,

in whole or in part, or giving rise to an abatement of Rent by reason of loss or
interruption of business of the Tenant, or otherwise. Landlord shall, in doing
the foregoing, use reasonable efforts to minimize the interference with the
Tenant's conduct of business from the Premises.

7.03 QUIET ENJOYMENT

Landlord covenants that so long as Tenant is in compliance with the covenants
and conditions set forth in this Lease, Tenant shall have the right to quiet
enjoyment of the Premises without hindrance or interference from Landlord or
those claiming through Landlord.




7.04 COMPLIANCE WITH LAWS

Tenant shall comply with and execute at its own expense during and throughout
the term of this Lease, all Laws, ordinary or extraordinary, foreseen or
unforeseen, concerning the Tenant's Premises and the Tenants use and occupancy
thereof. Any law relating to the Building, and having application to the
Building regardless of the use made thereof, shall be the responsibility of the
Landlord and shall be considered an Operating Expense to the extent permitted by
the terms of this Lease, and except that as to the compliance with any
Environmental Law by

                                       18

<PAGE>



Landlord as may be required by this Section 7.04 Tenant's payment in connection
with Tenant's Share's on an annual basis throughout the Term of this Lease
applicable to such compliance shall not exceed $15,000.00.



7.05 PERMITS

Except as specifically provided to the contrary in this Lease, Tenant shall be
responsible, at Tenant's expense, for obtaining any and all licenses, permits,
authorizations and approvals which may be required by any Law to be obtained for
the proper and lawful conduct of Tenant's business in the Premises.


                                  ARTICLE EIGHT
                                   MAINTENANCE


8.01 LANDLORD'S MAINTENANCE

Subject to the provisions of Article Fourteen, Landlord shall maintain and make
necessary repairs to the foundations, roofs, exterior walls, common areas,

parking areas, landscaping, and the structural elements of the Building, the
electrical, plumbing, heating, ventilation and air-conditioning systems of the
Building and the public corridors, washrooms and lobby of the Building, except
that: (a) Landlord shall not be responsible for the maintenance or repair of any
floor coverings or wall coverings in the Premises or any of such systems which
are located within the Premises; and (b) the cost of performing any of said
maintenance or repairs whether to the Premises or to the Building caused by the
negligence of Tenant, its employees, agents, servants, licensees, subtenants,
contractors or invitees, shall be paid by Tenant, provided, however, Landlord
agrees to credit Tenant with any insurance proceeds paid to Landlord or which
would have been payable to Landlord had Landlord maintained the insurance
required to be maintained by Landlord under the terms and conditions of this
Lease. Landlord shall not be liable to Tenant for any expense, injury, loss or
damage resulting from work done in or upon, or the use of, any adjacent or
nearby building, land, street, or alley.


8.02 TENANT'S MAINTENANCE

Subject to the provisions of Article Fourteen, Tenant, at its expense, shall
keep and maintain the Premises and all systems and items located therein that
exclusively serve the Premises, and all Tenant Additions in good order,
condition and repair (reasonable wear and tear and damage caused by fire or
other casualty excepted) and in accordance with all Laws and Environmental Laws.
Tenant shall not permit waste and shall promptly and adequately repair all
damages to the Premises and replace or repair all damaged or broken glass in the
interior of the Premises,

                                       19

<PAGE>



fixtures or appurtenances unless caused by the negligence of Landlord or its
agents or representatives provided, however, Landlord agrees to credit Tenant
with any insurance proceeds paid to Landlord or which would have been payable to
Landlord had Landlord maintained the insurance required to be maintained by
Landlord under the terms and conditions of this Lease. Any repairs or
maintenance shall be completed with materials of similar quality to the original
materials, all such work to be completed under the supervision of Landlord. Any
such repairs or maintenance shall be performed only by contractors or mechanics
approved by Landlord, which approval shall not be unreasonably withheld,
conditioned or delayed, and whose work will not cause or threaten to cause
disharmony or interference with Landlord or other tenants in the Building and
their respective agents and contractors performing work in or about the
Building. If Tenant fails to perform any of its obligations set forth in this
Section 8.02, Landlord may, in its sole discretion and upon one (1) business day
prior notice to Tenant (except in the case of emergencies), perform the same,
and Tenant shall pay to Landlord any reasonable costs or expenses incurred by
Landlord within 30 days after demand.

                                  ARTICLE NINE
                          ALTERATIONS AND IMPROVEMENTS


9.01 TENANT'S ALTERATIONS

         (a) The following provisions shall apply to the completion of any
Tenant Alterations:


(1)      Tenant shall not, except as provided herein, without the prior written
         consent of Landlord, which consent shall not be unreasonably withheld,
         conditioned or delayed, make or cause to be made any Tenant Alterations
         in or to the Premises or any Building systems serving the Premises.
         Prior to making any Tenant Alterations, Tenant shall give Landlord ten
         (10) days prior written notice (or such earlier notice as would be
         necessary pursuant to applicable Law) to permit Landlord sufficient
         time to post appropriate notices of nonresponsibility. At the time that
         Landlord may respond in the affirmative to any request by Tenant to
         make such Tenant Alterations, Landlord shall advise Tenant whether or
         not Tenant shall be required to remove the Tenant Alterations upon the
         expiration of the Lease Term. Tenant may remove any Tenant's
         Alterations whether or not Landlord requires the same to be removed
         pursuant to the preceding sentence and such removal shall be performed
         in accordance with Article 12 of this Lease. Subject to all other
         requirements of this Article Nine, Tenant may undertake Decoration work
         without Landlord's prior written consent. Tenant shall furnish Landlord
         with the names and addresses of all contractors and subcontractors and
         copies of all contracts. All Tenant Alterations shall be completed at
         such time and in such manner as Landlord may from time to time
         reasonably designate, and only by contractors or mechanics approved by
         Landlord (except no such approval need be obtained with respect to
         Decorations), which approval shall not be unreasonably withheld, and
         whose work will not cause or threaten to cause disharmony or
         interference with Landlord or other tenants in the Building and their
         respective agents and contractors performing work in or about the
         Building. Any

                                       20

<PAGE>



         contractor designated by Landlord as set forth above shall charge
         competitive rates for the completion of Tenant's Alterations. Landlord
         may further condition its consent upon Tenant furnishing to Landlord
         and Landlord approving prior to the commencement of any work or
         delivery of materials to the Premises related to the Tenant Alterations
         such of the following as specified by Landlord: architectural plans and
         specifications (if required by the permitting agency), opinions from
         engineers reasonably acceptable to Landlord stating that the Tenant
         Alterations will not unreasonably affect the Building's systems,
         including, without limitation, the mechanical, heating, plumbing,
         security, ventilating, air-conditioning, electrical, and the fire and
         life safety systems in the Building, necessary permits and licenses,
         certificates of insurance. Landlord may, in the exercise of reasonable

         judgment, request that Tenant provide Landlord with appropriate
         evidence of Tenant's ability to complete and pay for the completion of
         the Tenant Alterations such as a performance bond or letter of credit.
         A performance bond shall be required for all Tenant Alterations costing
         in excess of $30,000.00 in any single instance. Upon completion of the
         Tenant Alterations, Tenant shall deliver to Landlord an as-built set of
         plans and specifications for the Tenant Alterations.


(2)      Tenant shall pay the cost of all Tenant Alterations and the cost of
         decorating the Premises and any work to the Building occasioned
         thereby. In connection with completion of any Tenant Alterations,
         Tenant shall pay Landlord a construction fee equal to three (3%)
         percent of the construction cost of such Tenant Alterations and all
         elevator and hoisting charges at Landlord's then standard reasonable
         rate. Upon completion of Tenant Alterations, Tenant shall furnish
         Landlord with contractors' affidavits and full and final waivers of
         lien and receipted bills covering all labor and materials expended and
         used in connection therewith and such other documentation reasonably
         requested by Landlord or Mortgagee.


(3)      Tenant agrees to complete all Tenant Alterations (i) in accordance with
         all Laws, Environmental Laws, all requirements of applicable insurance
         companies and in accordance with Landlord's standard construction rules
         and regulations, and (ii) in a good and workmanlike manner with the use
         of good grades of materials. Tenant shall notify Landlord immediately
         if Tenant receives any notice of violation of any Law in connection
         with completion of any Tenant Alterations and shall immediately take
         such steps as are necessary to remedy such violation. In no event shall
         such supervision or right to supervise by Landlord nor shall any
         approvals given by Landlord under this Lease constitute any warranty by
         Landlord to Tenant of the adequacy of the design, workmanship or
         quality of such work or materials for Tenant's intended use, or of
         compliance with the requirements of Section 9.01(a) (3) (i) and (ii)
         above or impose any liability upon Landlord in connection with the
         performance of such work.



                                       21

<PAGE>



         (b) All Tenant Alterations whether installed by Landlord or Tenant,
         shall without compensation or credit to Tenant, become part of the
         Premises and the property of Landlord at the time of their installation
         and shall remain in the Premises, unless pursuant to Article Twelve,
         Tenant removes them or is required to remove them at Landlord's
         request. Tenant shall not be required to remove the Landlord's Work
         installed as of the Commencement Date of this Lease.



9.02 LIENS

Tenant shall not permit any lien or claim for lien of any mechanic, laborer or
supplier or any other lien to be filed against the Building, the Land, the
Premises, or any part thereof arising out of work performed, or alleged to have
been performed by, or at the direction of, or on behalf of Tenant. If any such
lien or claim for lien is filed, Tenant shall within thirty (30) days (or ten
(10) days, if necessary, to avoid interference in Landlord's consummating a
transaction involving the Building) of receiving notice of such lien or claim
(a) have such lien or claim for lien released of record or (b) deliver to
Landlord a bond in form, content, amount, and issued by surety, reasonably
satisfactory to Landlord, indemnifying, protecting, defending and holding
harmless the Indemnitees against all costs and liabilities resulting from such
lien or claim for lien and the foreclosure or attempted foreclosure thereof. If
Tenant fails to take any of the above actions, Landlord, without investigating
the validity of such lien or claim for lien, may pay or discharge the same and
Tenant shall, as payment of additional Rent hereunder, reimburse Landlord upon
demand for the reasonable amount so paid by Landlord, including Landlord's
reasonable expenses and reasonable attorneys' fees.



                                   ARTICLE TEN
                            ASSIGNMENT AND SUBLETTING


10.01    ASSIGNMENT AND SUBLETTING

         (a) Without the prior written consent of Landlord, Tenant may not
sublease, assign, mortgage, pledge, hypothecate or otherwise transfer or permit
the transfer of this Lease or the encumbering of Tenant's interest therein in
whole or in part, by operation of law or otherwise or permit the use or
occupancy of the Premises, or any part thereof, by anyone other than Tenant. If
Tenant desires to enter into any sublease of the Premises or assignment of this
Lease, Tenant shall deliver written notice thereof to Landlord ("Tenant's
Notice"), together with the identity of the proposed subtenant or assignee and
the proposed principal terms thereof and financial and other information
sufficient for Landlord to make an informed judgment with respect to such
proposed subtenant or assignee at least thirty (30) days prior to the
commencement dated of the term of the proposed sublease or assignment. If Tenant
proposes to sublease less than all of the Rentable Area of the Premises, the
space proposed to be sublet and the space retained by Tenant must each be a
marketable unit as reasonably determined by Landlord and otherwise in compliance
with all Laws. Landlord shall notify Tenant in writing 

                                      22

<PAGE>


of its approval or disapproval of the proposed sublease or assignment or its
decision to exercise its rights under Section 10.02 within twenty (20) days
after receipt of Tenant's Notice (and all required information). In no event may

Tenant sublease any portion of the Premises or assign the Lease to any other
tenant of the Building. Tenant shall submit for Landlord's approval (which
approval shall not be unreasonably withheld) any advertising which Tenant or its
agents intend to use with respect to the space proposed to be sublet or
assigned.


         (b) In making its determination of whether to consent to any proposed
sublease or assignment (which consent, subject to the provisions of this
subsection (b) shall not be unreasonably withheld or conditioned), Landlord may
take into consideration the business reputation and credit-worthiness of the
proposed subtenant or assignee; the nature of the business conducted by such
subtenant or assignee and whether such business would be deleterious to the
reputation of the Building or Landlord or would violate the provisions of any
other leases of tenants of the Building; the estimated pedestrian and vehicular
traffic in the Premises and to the Building which would be generated by the
proposed subtenant or assignee; whether the proposed assignee or subtenant is a
department, representative or agency of any governmental body, foreign or
domestic; and any other factors which Landlord shall deem relevant. In no event
shall Landlord be obligated to consider a consent to any proposed (i) sublease
of the Premises or assignment of the Lease if a Default then exists under the
Lease, or (ii) assignment of the Lease which would assign less than the entire
Premises.


         (c) If Landlord chooses not to recapture the space proposed to be
subleased or assigned as provided in Section 10.02, Landlord shall not
unreasonably withhold, delay or condition its consent to a subletting or
assignment under this Section 10. 01. Any approved sublease or assignment shall
be expressly subject to the terms and conditions of this Lease. Any such
subtenant or assignee shall execute such documents as Landlord may reasonably
require to evidence such subtenant's agreement to or assignee's assumption of
such obligations and liabilities. Tenant shall deliver to Landlord a copy of all
agreements executed by Tenant and the proposed subtenant and assignee with
respect to the Premises. Landlord's approval of a sublease or assignment shall
not constitute a waiver of Landlord's right to consent to further assignments or
subleases.


         (d) For purposes of this Article Ten, an assignment shall be deemed to
include a change in the majority control of Tenant, resulting from any transfer,
sale or assignment of shares of stock of Tenant occurring by operation of law or
otherwise if Tenant is a corporation whose shares of stock are not traded
publicly. If Tenant is a partnership, any change in the partners of Tenant shall
be deemed to be an assignment. The provisions of this subsection (d) shall not
be applicable to Tenant if it is a corporation whose stock is publicly traded.

                                       23

<PAGE>


         (e) Landlord shall have no right to withhold consent to any assignment
of this Lease or to any subletting to a majority owned subsidiary of Tenant, its

parent or such other corporation which has more than fifty (50%) percent of
common legal and beneficial ownership, provided such does not result in a change
in the use of the Premises and provided further that such assignee continues to
be after such assignment a majority-owned subsidiary of Tenant, Tenant's parent
or other corporation which has more than fifty (50%) percent of common legal and
beneficial ownership of Tenant. In such case, Tenant shall remain directly and
primarily liable for the performance of the terms and conditions of this Lease.
Landlord shall have no right to withhold consent to any assignment of this Lease
or to any subletting in connection with a sale of Tenant's business, inclusive
of the Demised Premises, provided that the purchaser has a tangible net worth at
the time of such transaction equal to or greater than the greater of: (i)
Tenant's tangible net worth on the date of this Lease, or (ii) Tenant's tangible
net worth on the date of such transaction.

10.02     RECAPTURE

Except as provided in Section 10.01(e) Landlord shall have the option to exclude
from the Premises covered by this Lease ("recapture"), the entire space proposed
to be sublet or subject to the assignment, effective as of the proposed
commencement date of such sublease or assignment in any case where the Tenant
proposes to sublet or assign 6,600 square feet or more of the Premises. If
Landlord elects to recapture, Tenant shall surrender possession of the space
proposed to be subleased or subject to the assignment to Landlord on the
effective date of recapture of such space from the Premises such date being the
Termination Date for such space. Effective as of the date of recapture of any
portion of the Premises pursuant to this section, the Monthly Base Rent,
Rentable Area of the Premises and Tenant's Share shall be adjusted accordingly.



10.03    EXCESS RENT

(a) Tenant shall pay Landlord on the first day of each month during the term of
the sublease, fifty percent (50%) of the amount by which the sum of all rent and
other consideration (direct or indirect) but exclusive of any amount received
for the sale of all furniture, fixtures and equipment that does not exceed the
unamortized value thereof received from the subtenant for such month exceeds:
that portion of the Monthly Base Rent and Rent Adjustments due under this Lease
for said month which is allocable to the space sublet, less all reasonable costs
and expenses for the subletting of such space including but not limited to: (1)
brokerage commissions and attorneys' fees and expenses, (2) advertising for
subtenants; (3) the actual costs paid in making any improvements or
substitutions in the Premises required by any sublease; and (4) "free rent"
periods, costs of any inducements or concessions given to subtenant, moving
costs, and other amounts in respect of such subtenant's other leases or
occupancy arrangements.


                                       24

<PAGE>




(b) Except as set forth in (a) above, Tenant shall pay Landlord on the effective
date of the assignment fifty (50%) percent of the amount of all consideration
(direct or indirect) received from the assignee, less reasonable costs and
expenses for the assignment of such space, including but not limited to: (1)
brokerage commissions and attorney's fees and expenses; (2) advertising for
assignees; (3) the actual costs paid in making any improvements or substitutions
in the Premises required by any assignment; and (4) "free rent" periods, costs
of any inducements or concessions given to assignee, moving costs, and other
amounts in respect of such assignee's other leases or occupancy arrangements.



10.04     TENANT LIABILITY

In the event of any sublease or assignment, Tenant shall not be released or
discharged from and shall remain jointly and severally primarily liable for any
liability, whether past, present or future, under this Lease, including any
liability arising from the exercise of any renewal or expansion option.



10.05     ASSUMPTION AND ATTORNMENT

If Tenant shall assign this Lease as permitted herein, the assignee shall
expressly assume all of the obligations of Tenant hereunder from and after the
date of the Assignment in a written instrument reasonably satisfactory to
Landlord and furnished to Landlord upon execution thereof. If Tenant shall
sublease the Premises as permitted herein, Tenant shall, at Landlord's option,
within fifteen (15) days following any request by Landlord, obtain and furnish
to Landlord the written agreement of such subtenant to the effect that the
subtenant will attorn to Landlord and will pay all subrent directly to Landlord.


                                 ARTICLE ELEVEN
                              DEFAULT AND REMEDIES


11.01     EVENTS OF DEFAULT

The occurrence or existence of any one or more of the following shall constitute
a "Default" by Tenant under this Lease:


               (i) Tenant fails to pay any installment or-other payment of Rent
         including without limitation Rent Adjustment Deposits or Rent
         Adjustments within five (5) days after notice that the same was not
         paid when due;

                                       25

<PAGE>





            (ii) Tenant fails to observe or perform any of the other covenants,
         conditions or provisions of this Lease or Exhibits "B" and/or Exhibit
         "D" and fails to cure such default within thirty (30) days after
         written notice thereof to Tenant (unless the default involves a
         hazardous condition, which shall be cured forthwith), provided that if
         such failure to observe or perform cannot, with the exercise of
         reasonable effort be cured within such thirty (30) day period, the same
         shall not constitute a default if Tenant commences to cure during such
         30 day period and thereafter diligently prosecutes such cure to
         completion;


            (iii) the interest of Tenant in this Lease is levied upon under
         execution or other legal process;

            (iv) a petition is filed by or against Tenant to declare Tenant
         bankrupt or seeking a plan of reorganization or arrangement under any
         Chapter of the Bankruptcy Act or any similar law, or any amendment,
         replacement or substitution therefor, or to delay payment of, reduce or
         modify Tenant's debts, which in the case of an involuntary action is
         not discharged or stayed within sixty (60) days;

            (v) Tenant is declared insolvent by law or any assignment of
         Tenant's property is made for the benefit of creditors;

            (vi) a receiver is appointed for Tenant or Tenant's property, which
         appointment is not discharged or stayed within sixty (60) days;

            (vii) Tenant having abandoned the Premises and ceased paying rent;

            (viii) upon the dissolution of Tenant.


11.02     LANDLORD'S REMEDIES

         (a) If a Default occurs, Landlord shall have the rights and remedies
hereinafter set forth, which shall be distinct and cumulative: (i) Landlord may
terminate this Lease by giving Tenant ten (10) days notice of Landlord's
election to do so, in which event, the term of this Lease shall end and all of
Tenant's rights and interests shall expire on the date stated in such notice,
but Tenant shall nevertheless remain liable for the payment of Rent and all
other sums due, payable and/or owing by it hereunder, which obligations shall
expressly survive the termination of this Lease; (ii) Landlord may terminate
Tenant's right of possession of the Premises without terminating this Lease by
giving ten (10) days notice to Tenant that Tenant's right of possession shall
end on the date specified in such notice but Tenant shall nevertheless remain
liable for the payment of Rent and all other sums due, payable and/or owing by
it hereunder; or (iii) Landlord may enforce the provisions of this Lease and may
enforce and protect the rights of the Landlord hereunder by a suit or suits in
equity or at law for the specific performance of any covenant or agreement
contained herein, or for the enforcement of any other appropriate legal or
equitable remedy, including recovery of all monies due or to become due for the
balance of the Term from Tenant under any of the provisions of this Lease.



                                       26

<PAGE>


            (b) (1) In the event that Landlord terminates the Lease or Tenant's
right to possession, Landlord shall be entitled to recover as damages for loss
of the bargain and not as a penalty, Rent for the balance of the Term as and
when due, plus all Landlord's expenses of reletting, including without
limitation, repairs, alterations, improvements, additions, decorations, legal
fees and brokerage commissions (collectively, the "Reletting Expenses"), less
any rent received by Landlord for the Premises during such period.

                (2) No termination of this Lease by Landlord as provided herein
shall relieve Tenant of its liability and obligations under this Lease, and such
liability and obligations shall survive any such termination. In the event of
any such termination, whether or not the Premises shall have been relet, Tenant
shall pay to Landlord each month the base rent and additional rent and other
payments required to be paid by Tenant up to the time of such termination, and
thereafter Tenant, until the end of what would have been the term of this Lease
in the absence of such termination, shall be liable to Landlord for, and shall
pay to Landlord each month:

                  (i) The amount of the base rent, additional rent and other
payments which would be payable under this Lease by Tenant if this Lease were
still in effect together with any and all reasonable costs of any kind or nature
whatsoever, paid or incurred by Landlord as a result of such termination, which
costs shall be payable by Tenant forthwith, less

                  (ii) The net proceeds, if any, of any reletting, after
deducting all of Landlord's expenses in connection with such reletting,
including all repossession costs, brokerage commissions, legal expenses,
reasonable attorneys' fees, alteration costs, repairs and other reasonable
expenses of preparation for such reletting.

Tenant shall pay such current damages (herein called "deficiency") to Landlord
monthly on the days on which the base rent would have been payable under this
Lease if this Lease were still in effect, and Landlord shall be entitled to
recover from Tenant each monthly deficiency as the same shall arise. However, if
Landlord in its sole discretion so elects, at any time after any such
termination, Tenant shall pay to Landlord, within thirty (30) days of Landlord's
demand thereof, as and for liquidated and agreed final damages for Tenant's
default, an amount equal to the difference between the base rent, additional
rent and other payments hereunder for the unexpired portion of the term of this
Lease and the then fair and reasonable rental value of the Premises for the same
period discounted to present value based on the then current discount rate. If
the whole or any part of the Premises be relet by Landlord for the unexpired
term of this Lease or any portion thereof in an arms length transaction, before
presentation of proof of such liquidated damages to any court, commission or
tribunal, the amount of rent reserved upon such reletting shall be deemed the
fair and reasonable rental value for the whole or part of the Premises so relet
during the term of the reletting. Nothing herein contained shall limit or

prejudice the right of Landlord to prove for and obtain as liquidated damages by
reason of such termination, an amount equal to the maximum allowed by any
statute or rule of law in effect at the time, whether or not such amount be
greater, equal to, or less than the amount of the differences referred to above.

                                       27

<PAGE>


         (c) In the event Landlord proceeds pursuant to subparagraph (a)(i) or
(ii) above, Landlord may, but shall not be obligated to relet the Premises, or
any part thereof for the account of Tenant, for such rent and term and upon such
terms and conditions as are reasonably acceptable to Landlord. For purposes of
such reletting, Landlord is authorized to decorate, repair, alter and improve
the Premises to the extent reasonably necessary or desirable. If the Premises
are relet and the consideration realized therefrom after payment of all
Landlord's Reletting Expenses, is insufficient to satisfy the payment when due
of Rent reserved under this Lease for any monthly period, then Tenant shall pay
Landlord upon demand any such deficiency monthly. If such consideration is
greater than the amount necessary to pay the full amount of the Rent, the full
amount of such excess shall be retained by Landlord (and shall in no event be
payable to Tenant) and applied against any deficiency of Tenant hereunder.
Tenant agrees that Landlord may file suit to recover any sums due to Landlord
hereunder from time to time and that such suit or recovery of any amount due
Landlord hereunder shall not be any defense to any subsequent action brought for
any amount not theretofore reduced to judgment in favor of Landlord.

         (d) In the event a Default occurs, Landlord may, at Landlord's option,
and pursuant to and with process of law, enter into the Premises, remove
Tenant's property, fixtures, furnishings, signs and other evidences of tenancy,
and take and hold such property; provided, however, that such entry and
possession shall not terminate this Lease or release Tenant, in whole or in
part, from Tenant's obligation to pay the Rent reserved hereunder for the full
Term or from any other obligation of Tenant under this Lease. Any and all
property which may be removed from the Premises by Landlord pursuant to the
authority of law, to which Tenant is or may be entitled, may be handled, removed
or stored by Landlord at the risk, cost and expense of Tenant, and Landlord
shall in no event, absent Landlord's gross negligence, be responsible for the
value, preservation or safekeeping thereof. Tenant shall pay Landlord, upon
demand, any and all reasonable expenses incurred in such removal and all storage
charges against such property so long as the same shall be in the Landlord's
possession or under the Landlord's control. Any such property of Tenant not
retaken from storage by Tenant after thirty (30) days notice given to Tenant
after the Termination Date by appropriate legal means shall be conclusively
presumed to have been conveyed by Tenant to Landlord under this Lease as a bill
of sale without further payment or credit by Landlord to Tenant.

         (e) Notwithstanding anything contained herein to the contrary Landlord
waives any common law or statutory right of distraint.


11.03     ATTORNEY'S FEES




                                       28

<PAGE>




Tenant or Landlord shall pay upon demand, all reasonable costs and expenses,
including reasonable attorneys' fees, incurred by the other party in enforcing
the performance by Landlord and/or Tenant of any obligations under this Lease,
or resulting from a Default, or incurred by the non-defaulting party in any
litigation, negotiation or transaction in which such non-defaulting party to
become involved or concerned.


11.04     BANKRUPTCY

The following provisions shall apply in the event of the bankruptcy or
insolvency of Tenant:


         (a) In connection with any proceeding under Chapter 7 of the Bankruptcy
Code where the trustee of Tenant elects to assume this Lease for the purposes of
assigning it, such election or assignment, may only be made upon compliance with
the provisions of (b) and (c) below, which conditions Landlord and Tenant
acknowledge to be commercially reasonable. In the event the trustee elects to
reject this Lease then Landlord shall immediately be entitled to possession of
the Premises without further obligation to Tenant or the trustee.


         (b) Any election to assume this Lease under Chapter 11 or 13 of the
Bankruptcy Code by Tenant as debtor-in-possession or by Tenant's trustee (the
"Electing Party") must provide for:

         The Electing Party to cure or provide to Landlord adequate assurance
         that it will cure all monetary defaults under this Lease within thirty
         (30) days from the date of assumption and it will cure all nonmonetary
         defaults (or diligently proceed to cure all nonmonetary default) under
         this Lease within thirty (30) days from the date of assumption.
         Landlord and Tenant acknowledge such condition to be commercially
         reasonable.


         (c) If the Electing Party has assumed this Lease or elects to assign
Tenant's interest under this Lease to any other person, such interest may be
assigned only if the intended assignee has provided adequate assurance of future
performance (as herein defined), of all of the obligations imposed on Tenant
under this Lease.


         For the purposes hereof, "adequate assurance of future performance"
         means that Landlord has ascertained that each of the following

         conditions has been satisfied:


         (i) The assignee has submitted a current financial statement, certified
         by its chief financial officer, which shows a net worth and working
         capital in amounts sufficient to 



                                       29

<PAGE>


         assure the future performance by the assignee of Tenant's obligations 
         under this Lease; and



         (ii) Landlord has obtained consents or waivers from any third parties
         which may be required under a lease, mortgage, financing arrangement,
         or other agreement by which Landlord is bound, to enable Landlord to
         permit such assignment.



         (d) Landlord's acceptance of rent or any other payment from any
trustee, receiver, assignee, person, or other entity will not be deemed to have
waived, or waive, the requirement of Landlord's consent, Landlord's right to
terminate this Lease for any transfer of Tenant's interest under this Lease
without such consent, or Landlord's claim for any amount of Rent due from
Tenant.

                                 ARTICLE TWELVE
                              SURRENDER OF PREMISES


12.01     IN GENERAL

Tenant shall not be required to remove the installation which constituted the
Landlord's Work at the commencement of the term hereof. Upon the Termination
Date, Tenant shall surrender and vacate the Premises immediately and deliver
possession thereof to Landlord in a clean, and good condition, ordinary wear and
tear, and damage caused by casualty and Landlord and/or its agents, employees
and servants excepted. Tenant shall deliver to Landlord all keys to the
Premises. Tenant shall be entitled to remove from the Premises all movable
personal property of Tenant, Tenant's trade fixtures and Tenant Alterations.
Tenant shall remove all Tenant Alterations which at the time of their
installation Landlord by notice to Tenant required Tenant to remove. Tenant
shall immediately repair all damage resulting from removal of any of Tenant's
property, furnishings or Tenant Additions, shall close all floor, ceiling and
roof openings and shall restore the Premises to a good condition as reasonably
determined by Landlord. If any of the Tenant Additions which were installed by
Tenant involved the lowering of ceilings, raising of floors or the installation

of specialized wall or floor coverings or lights, then Tenant shall also be
obligated to return such surfaces to their condition prior to the commencement
of this Lease. In the event possession of the Premises is not delivered to
Landlord as required hereunder, or if Tenant shall fail to remove those items
described above, Landlord may, at Tenant's reasonable expense, remove any of
such property therefrom without any liability to Landlord and undertake, at
Tenant's reasonable expense such restoration work as Landlord deems necessary or
advisable.

                                       30

<PAGE>


12.02     LANDLORD'S RIGHTS

All property which may be removed from the Premises by Landlord shall be
conclusively presumed to have been abandoned by Tenant and Landlord may deal
with such property as provided in Section 11.02(d). Tenant shall also reimburse
Landlord for all reasonable costs and expenses incurred by Landlord in removing
any of Tenant Alterations and in restoring the Premises to the condition
required by this Lease at the Termination Date.


                                ARTICLE THIRTEEN
                                  HOLDING OVER


Tenant shall pay Landlord the greater of (i) double the monthly Rent (except
that for the first 60 days of the holdover Tenant shall pay 150% rather than
double) payable for the month immediately preceding the holding over (including
increases (but not double) for Rent Adjustments which Landlord may reasonably
estimate) or, (ii) double (except that for the first 60 days of the holdover
Tenant shall pay 150% rather than double) the fair market rental value of the
Premises as reasonably determined by Landlord, for each month or portion thereof
that Tenant retains possession of the Premises, or any portion thereof, after
the Termination Date (without reduction for any partial month that Tenant
retains possession). The provisions of this Article shall not constitute a
waiver by Landlord of any re-entry rights of Landlord and Tenant's continued
occupancy of the Premises shall be as a tenancy in sufferance.



                                ARTICLE FOURTEEN
                        DAMAGE BY FIRE OR OTHER CASUALTY



14.01  SUBSTANTIAL UNTENANTABILITY

         (a) If any fire or other casualty (whether insured or uninsured)
renders all or a substantial portion of the Premises or the Building
untenantable, Landlord shall, with reasonable promptness after the occurrence of
such damage, estimate the length of time that will be required to Substantially

Complete the repair and restoration and shall by notice advise Tenant of such
estimate ("Landlord's Notice"). If Landlord estimates that the amount of time
required to Substantially Complete such repair and restoration will exceed one
hundred eighty (180) days from the date such damage occurred, then Landlord, or
Tenant (but with respect to Tenant only if all or a substantial portion of the
Premises is rendered untenantable and the time period in excess of one hundred
eighty (180) days relates to the repair of the Premises), shall have the right
to terminate this Lease as of the date of such damage upon giving written notice
to the other at any time within twenty (20) days after delivery of Landlord's
Notice, provided that if Landlord so chooses, Landlord's Notice may also
constitute such notice of termination.


                                       31

<PAGE>

(b) Unless this Lease is terminated as provided in the preceding subparagraph,
Landlord shall proceed with reasonable promptness, to repair and restore the
Premises to its condition as existed prior to such casualty, subject to
reasonable delays for insurance adjustments and Force Majeure delays, and also
subject to zoning laws and building codes then in effect. Notwithstanding
anything contained herein to the contrary, unless Landlord restores the Premises
to its condition as existed prior to such casualty within three hundred
sixty-five (365) days from the date of the casualty, (inclusive of Force
Majeure) Tenant may cancel this Lease on written notice to Landlord given within
10 days of the expiration of the 365 day period. If such notice to cancel is not
given within the above 10 day period then in that event Tenant shall have no
further right to cancel this Lease.



         (c) Tenant acknowledges that Landlord shall be entitled to the full
proceeds of any insurance coverage, whether carried by Landlord or Tenant, for
damages to the Premises, except for those proceeds of Tenant's insurance of its
own personal property and equipment which would be removable by Tenant at the
Termination Date. All such insurance proceeds shall be payable to Landlord
whether or not the Premises are to be repaired and restored.



         (d) Notwithstanding anything to the contrary herein set forth: (i)
Landlord shall have no duty pursuant to this Section to repair or restore any
portion of any Tenant Additions, or to expend for any repair or restoration of
the Premises or Building amounts in excess of insurance proceeds paid to
Landlord and available for repair or restoration of the Premises or Building
amounts in excess of insurance proceeds paid to Landlord and available for
repair or restoration; and (ii) Tenant shall not have the right to terminate
this Lease pursuant to this Section if any damage or destruction was caused by
the act or neglect of Tenant, its agent or employees.


         (e) Any repair or restoration of the Premises performed by Tenant shall
be in accordance with the provisions of Article Nine hereof.




14.02     INSUBSTANTIAL UNTENANTABILITY

If the Premises or the Building is damaged by a casualty but neither is rendered
substantially untenantable, then Landlord shall proceed to repair and restore
the Building or the Premises other than Tenant Alterations with reasonable
promptness, and unless Landlord completes such repair and restoration on or
before one hundred eighty (180) days following the date of the casualty
(inclusive of Force Majeure) and insurance adjustment, Tenant may cancel this
Lease 


                                       32

<PAGE>


on written notice to Landlord given within 10 days of the expiration of the 180
day period. If such notice to cancel is not given within the above 10 day period
then in that event Tenant shall have no further right to cancel this Lease. In
the event of any damage to the Premises which occurs during the last six (6)
months of the Term, either Tenant or Landlord shall have the right to terminate
this Lease as of the date of such casualty by giving written notice thereof to
the other within twenty (20) days after the date of such casualty.



14.03      RENT ABATEMENT

Except for the wilful act of Tenant or its agents, employees, contractors or
invitees, if all or any part of the Premises are rendered untenantable by fire
or other casualty and this Lease is not terminated, Monthly Base Rent and Rent
Adjustments shall abate for that part of the Premises which is untenantable for
the purposes herein permitted on a per diem basis from the date of the casualty
until Landlord has Substantially Completed the repair and restoration work in
the Premises which it is required to perform, provided, that as a result of such
casualty, Tenant does not occupy the portion of the Premises which is
untenantable during such period.


                                 ARTICLE FIFTEEN
                                 EMINENT DOMAIN


15.01     TAKING OF WHOLE OR SUBSTANTIAL PART

In the event the whole or any substantial part of the Building, the Premises the
ingress or egress to and from public roads, or so much of the parking areas as
to reduce the parking available to a level below that which is required by law,
is taken or condemned by any competent authority for any public use or purpose
(including a deed given in lieu of condemnation), this Lease shall terminate as
of the date title vests in such authority, and Monthly Base Rent and Rent

Adjustments shall be apportioned as of the Termination Date. Notwithstanding
anything to the contrary herein set forth, in the event the taking is temporary
(for less than the remaining term of the Lease) , Landlord may elect either (i)
to terminate this Lease or (ii) permit Tenant to receive the entire award in
which case Tenant shall continue to pay Rent and this Lease shall not terminate.



15.02     TAKING OF PART


In the event a part of the Building or the Premises is taken or condemned by any
competent authority (or a deed is delivered in lieu of condemnation) and this
Lease is not terminated, the Lease shall be amended to reduce, or increase, as
the case may be, the Monthly Base Rent and Tenant's Proportionate Share to
reflect the Rentable Area of the Premises or Building, as the 


                                       33

<PAGE>

case  may be, remaining after any such taking or condemnation. Landlord, upon
receipt and to the extent of the award in condemnation (or proceeds of sale)
shall make necessary repairs and restorations to the Premises (exclusive of
Tenant Alterations) and to the Building to the extent necessary to constitute
the portion of the Building not so taken or condemned as a complete
architectural and economically efficient unit. Notwithstanding the foregoing, if
as a result of any taking, or a governmental order that the grade of any street
or alley adjacent to the Building is to be changed and such taking or change of
grade makes it necessary or desirable to substantially remodel or restore the
Building or prevents the economical operation of the Building, Landlord shall
have the right to terminate this Lease upon ninety (90) days prior written
notice to Tenant.


15.03               COMPENSATION

Landlord shall be entitled to receive the entire award (or sale proceeds) from
any such taking, condemnation or sale without any payment to Tenant, and Tenant
hereby assigns to Landlord Tenant's interest, if any, in such award; provided,
however, Tenant shall have the right separately to pursue against the condemning
authority a separate award in respect of the loss, if any, to Tenant for Tenants
furniture, fixtures, equipments and moving expenses paid for by Tenant without
any credit or allowance from Landlord so long as there is no diminution of
Landlord's award as a result.


                                 ARTICLE SIXTEEN
                                    INSURANCE



16.01     TENANT'S INSURANCE


Tenant, at Tenant's expense, agrees to maintain in force, with a company or
companies acceptable to Landlord, during the Term: (a) Commercial General
Liability Insurance on a primary basis and without any right of contribution
from any insurance carried by Landlord covering the Premises on an occurrence
basis against all claims for personal injury, bodily injury, death and property
damage, including contractual liability covering the indemnification provisions
in this Lease. Such insurance shall be for such limits that are reasonably
required by Landlord from time to time but not less than a combined single limit
of Five Million and No/100 Dollars ($5,000,000.00); (b) Workers' Compensation
and Employers' Liability Insurance for an amount of not less than required by
the laws of The State of New Jersey; (c) "All Risks" property insurance in an
amount adequate to cover the full replacement cost of all equipment,
installations, fixtures and contents of the Premises in the event of loss and
any such policy shall contain a provision requiring the insurance carriers to
waive their rights of subrogation against Landlord; (d) In the event a motor
vehicle is to be used by Tenant in connection with its business operation from
the Premises, Comprehensive Automobile Liability Insurance coverage 


                                       34

<PAGE>




with limits of not less than Three Million and No/100 Dollars ($3,000,000.00)
combined single limit coverage against bodily injury liability and property
damage liability arising out of the use by or on behalf of Tenant, its agents
and employees in connection with this Lease, of any owned, non-owned or hired
motor vehicles; and (e) such other insurance or coverages as Landlord reasonably
requires or a Mortgagee reasonably requires which is similar in amount and
coverage to that carried by prudent owner's of property in Bergen County similar
to the Building. Tenant may satisfy the insurance requirements imposed upon it
under this Lease by a combination of primary and umbrella policies.

16.02   FORM OF POLICIES


Each policy referred to in 16.01 shall satisfy the following requirements. Each
policy shall (i) name Landlord and the Indemnitees as additional insured, (ii)
be issued by one or more responsible insurance companies licensed to do business
in the State of New Jersey reasonably satisfactory to Landlord and reasonably
satisfactory to Mortgagee, (iii) where applicable, provide for deductible
amounts reasonably satisfactory to Landlord and not permit co-insurance, (iv)
shall provide that such insurance may not be canceled or amended without thirty
(30) days' prior written notice to the Landlord and Mortgagee, and (v) shall
provide that the policy shall not be invalidated should the insured waive in
writing prior to a loss, any or all rights of recovery against any other party
for losses covered by such policies. Tenant shall deliver to Landlord,
certificates of insurance and at Landlord's request, copies of all policies and
renewals thereof to be maintained by Tenant hereunder, not less than ten (10)
days prior to the Commencement Date and not less than ten (10) days prior to the

expiration date of each policy.



16.03      LANDLORD'S INSURANCE

Landlord agrees to purchase and keep in full force and effect during the Term
hereof, including any extensions or renewals thereof, insurance under policies
issued by insurers of recognized responsibility, qualified to do business in the
State of New Jersey on the Building in amounts not less than 100% percent of the
then full replacement cost (without depreciation) of the Building (above
foundations) against fire and such other risks as may be included in standard
forms of All Risk coverage insurance reasonably available from time to time.
Landlord agrees to maintain in force during the Term, Commercial General
Liability Insurance covering the Building on an occurrence basis against all
claims for personal injury, bodily injury, death and property damage. Such
insurance shall be for a combined single limit of Five Million and No/100
Dollars ($5,000,000.00). Neither Landlord's obligation to carry such insurance
nor the carrying of such insurance shall be deemed to be an indemnity by
Landlord with respect to any claim, liability, loss, cost or expense due, in
whole or in part, to Tenant's negligent acts or omissions or wilful misconduct
and Tenant shall have no right to any proceeds obtained or received by Landlord
with respect to any such insurance.


                                       35

<PAGE>


16.04           WAIVER OF SUBROGATION

         (a) Landlord agrees that, if obtainable it will include in its "All
Risks" policies appropriate clauses pursuant to which the insurance companies
(i) waive all right of subrogation against Tenant with respect to losses payable
under such policies and/or (ii) agree that such policies shall not be
invalidated should the insured waive in writing prior to a loss any or all right
of recovery against any party for losses covered by such policies.



         (b) Tenant agrees to include, if obtainable in its "All Risks"
insurance policy or policies on its furniture, furnishings, fixtures and other
property removable by Tenant under the provisions of its lease of space in the
Building appropriate clauses pursuant to which the insurance company or
companies (i) waive the right of subrogation against Landlord and/or any tenant
of space in the Building who waives against Tenant with respect to losses
payable under such policy or policies and/or (ii) agree that such policy or
policies shall not be invalidated should the insured waive in writing prior to a
loss any or all right of recovery against any party for losses covered by such
policy or policies. If Tenant is unable to obtain in such policy or policies
either of the clauses described in the preceding sentence, Tenant shall, if
legally possible and without necessitating a change in insurance carriers, have
Landlord named in such policy or policies as an additional insured. If Landlord

shall be named as an additional insured in accordance with the foregoing,
Landlord agrees to endorse promptly to the order of Tenant, without recourse,
any check, draft, or order for the payment of money representing the proceeds of
any such policy or representing any other payment growing out of or connected
with said policies, and Landlord does hereby irrevocably waive any and all
rights in and to such proceeds and payments.



         (c) Provided that Landlord's right of full recovery under its policy or
policies aforesaid is not adversely affected or prejudiced thereby, Landlord
hereby waives any and all right of recovery which it might otherwise have
against Tenant, its servants, agents and employees, for loss or damage occurring
to the Building and the fixtures, appurtenances and equipment therein, to the
extent the same is covered by Landlord's insurance, or would have been covered
by Landlord's insurance had Landlord maintained the insurance required to be
maintained by Tenant under the terms and conditions of this Lease,
notwithstanding that such loss or damage may result from the negligence or fault
of Tenant, its servants, agents or employees. Provided that Tenant's right of
full recovery under its aforesaid policy or policies is not adversely affected
or prejudiced thereby, Tenant hereby waives any and all right of recovery which
it might otherwise have against Landlord, its servants, and employees and
against every other tenant in the Building who shall have executed a similar
waiver as set forth in this Section 16.04 (c) for loss or damage to Tenant's
furniture, furnishings, fixtures and other property removable by Tenant under
the provisions hereof to the extent that same is covered by 


                                       36

<PAGE>


Tenant's insurance, or would have been covered by Tenant's insurance had Tenant
maintained the insurance required to be maintained by Tenant under the terms and
conditions of this Lease, notwithstanding that such loss or damage may result
from the negligence or fault of Landlord, its servants, agents or employees, or
such other tenant and the servants, agents or employees thereof.

         (d) Landlord and Tenant hereby agree to advise the other promptly if
the clauses to be included in their respective insurance policies pursuant to
subparagraphs (a) and (b) above cannot be obtained on the terms hereinbefore
provided and thereafter to furnish the other with a certificate of insurance or
copy of such policies showing the naming of the other as an additional insured,
as aforesaid. Landlord and Tenant hereby also agree to notify the other promptly
of any cancellation or change of the terms of any such policy which would affect
such clauses or naming. All such policies which name both Landlord and Tenant as
additional insured shall, to the extent obtainable, contain agreements by the
insurers to the effect that no act or omission of any additional insured will
invalidate the policy as to the other additional insured.



16.05     NOTICE OF CASUALTY


Tenant shall give Landlord notice in case of a fire or accident in the Premises
promptly after Tenant is aware of such event.


                                ARTICLE SEVENTEEN
                         WAIVER OF CLAIMS AND INDEMNITY



17.01      WAIVER OF CLAIMS

To the extent permitted by law, Tenant releases the Indemnitees from, and waives
all claims against Indemnitees for, damage to person or property sustained by
the Tenant or any occupant of the Building or Premises resulting directly or
indirectly from any existing or future condition, defect, matter or thing in and
about the Property or the Premises or any part of either or any equipment or
appurtenance therein, or resulting from any accident in or about the Property,
or resulting directly or indirectly from any act or neglect of any tenant or
occupant of the Building or of any other persons, including Landlord's agents
and servants. Tenant hereby waives any consequential damages, compensation or
claims for inconvenience or loss of business, rents, or profits as a result of
such injury or damage regardless of whether caused by Landlord's willful,
negligent or wrongful acts. If any such damage, whether to the Premises or to
any part of the Property or any part thereof, or whether to Landlord or to other
tenants in the Building, results from any act or neglect of Tenant, its
employees, servants, agents, contractors, invitees and 


                                       37

<PAGE>



customers, Tenant shall be liable therefor and Landlord may, at Landlord's
option, repair such damage and Tenant shall, upon demand by Landlord, as payment
of additional Rent hereunder, reimburse Landlord within ten (10) days of demand
for the total cost of such repairs, in excess of amounts, if any, paid to
Landlord under insurance covering such damages, or would have been paid to
Landlord had Landlord maintained the insurance required to be maintained by
Landlord under the terms and conditions of this Lease. Tenant shall not be
liable for any damage caused by its acts or neglect if Landlord has recovered
the full amount of the damage from proceeds of insurance policies required to be
maintained under the terms and condition of this Lease.




17.02          INDEMNITY BY TENANT

To the extent permitted by law, Tenant agrees to indemnify, protect, defend and
hold the Indemnitees harmless against any and all actions, claims, demands,
costs and expenses, including reasonable attorney's fees and expenses for the

defense thereof, arising from Tenants acts or omissions or the acts or omissions
of Tenant's agents, servants, and/or employees in connection with Tenant's
occupancy of the Premises, from the undertaking of any Tenant Alterations or
repairs to the Premises, from the conduct of Tenant's business on the Premises,
or from any breach or default on the part of Tenant in the performance of any
covenant or agreement on the part of Tenant to be performed pursuant to the
terms of this Lease, or from any willful or negligent act of Tenant, its agents,
contractors, servants, employees, customers or invitees, in or immediately about
the Premises, but only to the extent of Landlord's liability, if any, in excess
of amounts, if any, paid to Landlord under insurance covering such claims or
liabilities. Tenant shall not be responsible for the negligent acts of the
Landlord or Landlord's agents, servants and/or employees. In case of any action
or proceeding brought against the Indemnitees by reason of any such claim, upon
notice from Landlord, Tenant covenants to defend such action or proceeding by
counsel reasonably satisfactory to Landlord, it being understood that counsel
retained by the applicable insurance company shall be deemed satisfactory.


                                ARTICLE EIGHTEEN
                              RULES AND REGULATIONS



18.01     RULES


Tenant agrees for itself and for its subtenants, employees, agents, and invitees
to comply with the rules and regulations listed on Exhibit D attached hereto and
with all reasonable modifications and additions thereto which Landlord on
reasonable notice to Tenant may make 


                                       38

<PAGE>



from time to time for the case safety and efficient operation of the Building,
its occupants and business invitees.


18.02      ENFORCEMENT

Nothing in this Lease shall be construed to impose upon the Landlord any duty or
obligation to enforce the rules and regulations as set forth on Exhibit D or as
hereafter adopted, or the terms, covenants or conditions of any other lease as
against any other tenant, and the Landlord shall not be liable to the Tenant for
violation of the same by any other tenant, its servants, employees, agents,
visitors or licensees. Landlord shall use reasonable efforts to enforce the
rules and regulations of the Building in a uniform and non-discriminatory
manner. Tenant shall pay to Landlord all damages caused by Tenant's failure to
comply with the provisions of this Article Eighteen.


                                ARTICLE NINETEEN
                           LANDLORD'S RESERVED RIGHTS



Landlord shall have the following rights exercisable without notice to Tenant
and without being deemed an eviction or disturbance of Tenant's use or
possession of the Premises or giving rise to any claim for setoff or abatement
of Rent: (1) To change the Building's name or street address upon thirty (30)
days' prior written notice to Tenant except that Landlord shall not name the
Building for any Company listed on Exhibit "G" during the Term of this Lease;
(2) To install, affix and maintain all signs on the exterior and/or interior of
the Building; (3) To designate and/or approve prior to installation, all types
of signs, window shades, blinds, drapes, awnings or other similar items, and all
internal lighting that may be visible from the exterior of the Premises; (4)
Upon reasonable notice to Tenant, to display the Premises to prospective tenants
at reasonable hours during the last nine (9) months of the Term, and at all
times during the Term to prospective lenders, partners, joint venturers,
purchasers or other interested parties; (5) To grant to any party the exclusive
right to conduct any business or render any service in or to the Building,
provided such exclusive right shall not operate to prohibit Tenant from using
the Premises for the purpose permitted hereunder or to sublease the Premises on
the terms and conditions herein permitted; (6) To change the arrangement and/or
location of entrances or passageways, doors and doorways, corridors, elevators,
stairs, washrooms or public portions of the Building, and to close entrances,
doors, corridors, elevators or other facilities, provided that such action shall
not materially and adversely interfere with Tenant's access to the Premises or
the Building; (7) To have access for Landlord and other tenants of the Building
to any mail chutes and boxes located in or on the Premises as required by any
applicable rules of the United States Post Office; and (8) To close the Building
after normal business hours, except that Tenant and its employees and invitees
shall be entitled to admission at all times, under such regulations as Landlord
prescribes for security purposes.


                                       39

<PAGE>


                                 ARTICLE TWENTY
                              ESTOPPEL CERTIFICATE



20.01          IN GENERAL

(a) Within fifteen (15) days after request therefor by Landlord, Mortgagee or
any prospective mortgagee or owner, Tenant agrees as directed in such request to
execute an Estoppel Certificate in recordable form, binding upon Tenant,
certifying (i) that this Lease is unmodified and in full force and effect (or if
there have been modifications, a description of such modifications and that this
Lease as modified is in full force and effect); (ii) the dates to which Rent has
been paid; (iii) that Tenant is in the possession of the Premises if that is the

case; (iv) that Landlord is not in default under this Lease, or, if Tenant
believes Landlord is in default, the nature thereof in detail; (v) that Tenant
has no off-sets or defenses to the performance of its obligations under this
Lease (or if Tenant believes there are any off-sets or defenses, a full and
complete explanation thereof) and that all sums, if any, required to be paid by
Landlord to Tenant on account of Tenant's Work or Landlord's Allowance have been
paid in full; (vi) that the Premises have been completed in accordance with the
terms and provisions hereof or the Workletter, that Tenant has accepted the
Premises and the condition thereof and of all improvements thereto and has no
claims against Landlord or any other party with respect thereto (or if that not
be the case, stating such claims) ; (vii) that if an assignment of rents or
leases has been served upon the Tenant by a Mortgagee, Tenant will acknowledge
receipt thereof and agree to be bound by the provisions thereof; (viii) that
Tenant will give to the Mortgagee copies of all notices required or permitted to
be given by Tenant to Landlord; (ix) the Commencement Date and Expiration Date
of the Lease; and (x) to any other information reasonably requested.


(b) Landlord agrees upon request to execute, acknowledge and deliver promptly to
Tenant, without the payment of any consideration therefor, any instrument or
certificate contemplated by this Section 20.01 which has been requested by
Tenant. No such instrument or certificate, however, shall provide for any
increase in Landlord's obligations hereunder.

20.02 ENFORCEMENT

In the event that Tenant fails to deliver an Estoppel Certificate, Tenant shall
be deemed to have irrevocably appointed Landlord as Tenant's attorney-in-fact to
execute and deliver such Estoppel Certificate, which execution by Landlord shall
be conclusively binding upon Tenant.


                               ARTICLE TWENTY-ONE

                                       40

<PAGE>


                               ARTICLE TWENTY-TWO
                               REAL ESTATE BROKERS



Tenant and Landlord represents to each other that, except for Edward S. Gordon
Company of New Jersey, Inc., neither Tenant nor Landlord has not dealt with any
real estate broker, sales person, or finder in connection with this Lease, and
no such person initiated or participated in the negotiation of this Lease, or
showed the Premises to Tenant. Tenant and Landlord hereby agree to indemnify,
protect, defend and hold the other harmless from and against any and all
liabilities and claims for commissions and fees arising out of a breach of the
foregoing representation. Landlord shall be responsible for all commissions to
the brokers, if any, specified in this Article, but only in accordance with a
separate agreement entered into between Landlord and such brokers.




                              ARTICLE TWENTY-THREE
                              MORTGAGEE PROTECTION



23.01     SUBORDINATION AND ATTORNMENT

This Lease is and shall be expressly subject and subordinate at all times to (i)
any ground or underlying lease of the Real Property, now or hereafter existing,
and all amendments, renewals and modifications to any such lease, and (ii) the
lien of any first mortgage or trust deed now or hereafter encumbering fee title
to the Real Property and/or the leasehold estate under any such lease, unless
such ground lease or ground lessor, or mortgage or Mortgagee, expressly provides
or elects that the Lease shall be superior to such lease or mortgage. If any
such mortgage or trust deed is foreclosed, or if any such lease is terminated,
upon request of the Mortgagee or ground lessor, as the case may be, Tenant will
attorn to the purchaser at the foreclosure sale or to the ground lessor under
such lease, as the case may be, provided, however, that such purchaser or ground
lessor shall not be (i) bound by any payment of Rent for more than one month in
advance except for (x) payments in the nature of security for the performance by
Tenant of its obligations under this Lease; and (y) free rent periods as set
forth in Section 1.01(8) of this Lease; (ii) subject to any offset, defense or
damages arising out of a default of any obligations of any preceding Landlord
except to the extent the same continues after Mortgagee has taken possession of
the Premises; (iii) bound by any amendment or modification of this Lease made
without the written consent of the Mortgagee or ground lessor; or (iv) liable
for any security deposits not actually received in cash by such purchaser or
ground lessor. This subordination shall be self-operative and no further
certificate or instrument  of subordination need be required by any such
Mortgagee or ground lessor. In confirmation of such subordination, however,
Tenant shall execute promptly any reasonable certificate or instrument 


                                       41

<PAGE>

that Landlord, Mortgagee or ground lessor may request. Upon request by such
successor in interest, Tenant shall execute and deliver reasonable instruments
confirming the attornment provided for herein. Landlord shall use its best
efforts to secure a non-disturbance agreement for the benefit of Tenant from any
future mortgage lien holder on the Building, however failure to secure the
non-disturbance agreement shall not be a default under this Lease.


23.02    MORTGAGEE PROTECTION


Tenant agrees to give any Mortgagee or ground lessor, by registered or certified
mail, a copy of any notice of default served upon the Landlord by Tenant,
provided that prior to such notice Tenant has received notice (by way of service

on Tenant of a copy of an assignment of rents and leases, or otherwise) of the
address of such Mortgagee or ground lessor. Tenant further agrees that if
Landlord shall have failed to cure such default within the time provided for in
this Lease, then the Mortgagee or ground lessor shall have an additional thirty
(30) days after receipt of notice thereof within which to cure such default or
if such default cannot be cured within that time, then such additional time as
may be necessary, if, within such thirty (30) days, any Mortgagee or ground
lessor has commenced and is diligently pursuing the remedies necessary to cure
such default (including but not limited to commencement of foreclosure
proceedings or other proceedings to acquire possession of the Real Property, if
necessary to effect such cure). Such period of time shall be extended by any
period within which such Mortgagee or ground lessor is prevented from commencing
or pursuing such foreclosure proceedings or other proceedings to acquire
possession of the Real Property by reason of Landlord's bankruptcy. Until the
time allowed as aforesaid for Mortgagee or ground lessor to cure such defaults
has expired without cure, Tenant shall have no right to, and shall not,
terminate this Lease on account of default. This Lease may not be modified or
amended so as to reduce the rent or shorten the term, or so as to adversely
affect in any other respect to any material extent the rights of the Landlord,
nor shall this Lease be canceled or surrendered, without the prior written
consent, in each instance, of the ground lessor or the Mortgagee.


                               ARTICLE TWENTY-FOUR
                                     NOTICES



         (a) All notices, demands or requests provided for or permitted to be
given pursuant to this Lease must be in writing and shall be personally
delivered sent by Federal Express or other overnight courier service, or mailed
by first class, registered or certified mail, return receipt requested, postage
prepaid.


                                       42

<PAGE>


         (b) All notices, demands or requests to be sent pursuant to this Lease
shall be deemed to have been properly given or served by delivering or sending
the same in accordance with this Section, addressed to the parties hereto at
their respective addresses listed below:


                  (1)      Notices to Landlord shall be addressed:

                           IB BRELL, L.P.
                           c/o Koll Real Estate Co.
                           Mack Centre II
                           One Mack Centre Drive
                           Paramus, New Jersey   07652-3906
                           Attention:  Richard Van Houten


                  with a copy to the following:


                           Scarinci & Hollenbeck
                           500 Plaza Drive
                           P.O. Box 3189
                           Secaucus, New Jersey  07096-3189
                           Attention:  Victor E. Kinon, Esq.


                  (2) Notices to Tenant shall be addressed:

                           Prior to Commencement Date:

                           Professional Detailing, Inc.
                           599 McArthur Boulevard
                           Mahwah, New Jersey   07430
                           Attention:  Ron Collins

                           After Commencement Date:

                           Professional Detailing, Inc.
                           10 Mountain Road
                           Upper Saddle River, New Jersey  07458


                           With a copy to the following:

                           Dollinger & Dollinger
                           365 West Passaic Street


                                       43

<PAGE>


                           Rochelle Park, New Jersey  07662
                           Attention:  M. Dollinger, Esq.


         (c) If notices, demands or requests are sent by registered or certified
mail, said notices, demands or requests shall be effective upon being deposited
in the United States mail. However, the time period in which a response to any
such notice, demand or request must be given shall commence to run from the date
of receipt on the return receipt of the notice, demand or request by the
addressee thereof. Rejection or other refusal to accept or the inability to
deliver because of changed address of which no notice was given shall be deemed
to be receipt of notice, demand or request sent.



Notices may also be served by personal service upon any officer, director or

partner of Tenant or Landlord or in the case of delivery by Federal Express or
other overnight courier service, notices shall be effective upon acceptance of
delivery by an employee, officer, director or partner of Landlord or Tenant.



         (d) By giving to the other party at least thirty (30) days written
notice thereof, either party shall have the right from time to time during the
term of this Lease to change their respective addresses for notices, statements,
demands and requests, provided such new address shall be within the United
States of America.


                               ARTICLE TWENTY-FIVE
                                     SIGNAGE


         Tenant's name, at Tenant's cost and expense, shall be included for
identification purposes on any Landlord controlled signage in the lobby of the
Building and/or on the Real Property upon which the Building is located.


                               ARTICLE TWENTY-SIX
                                  MISCELLANEOUS



26.01     LATE CHARGES


                                       44

<PAGE>



Except as (i) otherwise expressly provided in this Lease, and (ii) for changes
in the amounts to be paid (i.e. Rent Adjustments, Rent Deposits and/or
additional Rents which must be paid within 30 days of Notice of such change, all
payments required hereunder (other than the Monthly Base Rent, Rent Adjustments,
and Rent Adjustment Deposits, which shall be due as hereinbefore provided) to
Landlord shall be paid within ten (10) days after Landlord's demand therefor.
All such amounts (including, without limitation Monthly Base Rent, Rent
Adjustments, and Rent Adjustment Deposits) not paid within five (5) days after
the date due shall bear interest from the date due until the date paid at the
Default Rate in effect on the date such payment was due.



26.02     WAIVER OF JURY TRIAL

As a material inducement to Landlord to enter into this Lease, Tenant and
Landlord hereby waive their right to a trial by jury of any issues relating to
or arising out of obligations under this Lease. Tenant acknowledges that it has

read and understood the foregoing provision.



26.03     MEMORANDUM OF LEASE

This Lease shall not be recorded by either Landlord or Tenant. However either
party may request that a memorandum of this Lease or a memorandum setting forth
the covenants, conditions and restrictions be recorded in a form reasonably
acceptable to both excluding however the base rent and/or additional rent
payments. As a condition to the recording of such memorandum of this Lease, a
discharge of memorandum of this Lease shall be concurrently executed by the
parties and delivered to Landlord's counsel, to be held in escrow pending the
expiration or sooner termination of this Lease.



26.04     OPTION

This Lease shall not become effective as a lease or otherwise until executed and
delivered by both Landlord and Tenant. The submission of the Lease to Tenant
does not constitute a reservation of or option for the Premises.

26.05     AUTHORITY

Tenant and Landlord each represent and warrant to other that it has full
authority and power to enter into and perform its obligations under this Lease,
that the person executing this Lease is fully empowered to do so, and that no
consent or authorization is necessary from any third party. Landlord may request
that Tenant provide Landlord evidence of Tenant's authority.

                                       45

<PAGE>



26.06     ENTIRE AGREEMENT

This Lease, and the Exhibits attached hereto and the Workletter contain the
entire agreement between Landlord and Tenant concerning the Premises and there
are no other agreements, either oral or written. This Lease shall not be
modified except by a writing executed by Landlord and Tenant.



26.07     MODIFICATION OF LEASE FOR BENEFIT OF MORTGAGEE

If Mortgagee of Landlord requires a modification of this Lease which shall not
result in any increased cost or expense to Tenant or in any other substantial
and adverse change in the rights and obligations of Tenant hereunder, then
Tenant agrees that upon prior written notice to Tenant, the Lease may be so
modified.




26.08     EXCULPATION

Tenant agrees, on its behalf and on behalf of its successors and assigns, that
any liability or obligation under this Lease shall only be enforced against
Landlord's equity interest in the Property and in no event against any other
assets of the Landlord, or Landlord's officers or directors. Landlord agrees on
its behalf and on behalf of its successor and assigns, that any liability or
obligation under this Lease shall only be enforced against Tenant and in no
event against the Tenant's offices or directors.



26.09     ACCORD AND SATISFACTION


No payment by Tenant or receipt by Landlord of a lesser amount than any
installment or payment of Rent due shall be deemed to be other than on account
of the amount due, and no endorsement or statement on any check or any letter
accompanying any check or payment of Rent shall be deemed an accord and
satisfaction, and Landlord may accept such check or payment without prejudice to
Landlord's-right to recover the balance of such installment or payment of Rent
or pursue any other remedies available to Landlord. No receipt of money by
Landlord from Tenant after the termination of this Lease or Tenant's right of
possession of the Premises shall reinstate, continue or extend the Term.

                                       46

<PAGE>




26.10     LANDLORD'S OBLIGATIONS ON SALE OF BUILDING

In the event of any sale or other transfer of the Building, Landlord shall be
entirely freed and relieved of all agreements and obligations of Landlord
hereunder accruing or to be performed after the date of such sale or transfer,
provided that all of Landlord's obligations hereunder thereafter accruing are
specifically assumed by the buyer or transferee.



26.11     BINDING EFFECT

This Lease shall be binding upon and inure to the benefit of Landlord and Tenant
and their respective heirs, legal representatives, successors and permitted
assigns.



26.12     CAPTIONS


The Article and Section captions in this Lease are inserted only as a matter of
convenience and in no way define, limit, construe, or describe the scope or
intent of such Articles and Sections.



26.13     APPLICABLE LAW

This Lease shall be construed in accordance with the laws of the State of New
Jersey. If any term, covenant or condition of this Lease or the application
thereof to any person or circumstance shall, to any extent, be invalid or
unenforceable, the remainder of this Lease, or the application of such term,
covenant or condition to persons or circumstances other than those as to which
it is held invalid or unenforceable, shall not be affected thereby and each
item, covenant or condition of this Lease shall be valid and be enforced to the
fullest extent permitted by law.



26.14     ABANDONMENT

In the event Tenant abandons the Premises but is otherwise in compliance with
all the terms, covenants and conditions of this Lease, Landlord shall (i) have
the right to enter into the Premises in order to show the space to prospective
tenants, (ii) have the right to reduce the

                                       47

<PAGE>



services provided to Tenant pursuant to the terms of this Lease to such levels
as Landlord reasonably determines to be adequate services for an unoccupied
premises and (iii) during the last six (6) months of the Term, have the right to
prepare the Premises for occupancy by another tenant upon the end of the Term.



26.15     LANDLORD'S RIGHT TO PERFORM TENANT'S DUTIES

If Tenant fails timely to perform any of its duties under this Lease or Exhibit
B, Landlord shall have the right (but not the obligation), to perform such duty
on behalf and at the reasonable expense of Tenant upon prior notice to Tenant,
and all reasonable sums expended or reasonable expenses incurred by Landlord in
performing such duty shall be deemed to be additional Rent under this Lease and
shall be due and payable within thirty (30) days of demand by Landlord.



26.16     RIDERS

All Exhibits attached hereto and executed both by Landlord and Tenant shall be
deemed to be a part hereof and hereby incorporated herein.




26.17             ENVIRONMENTAL MATTERS

         (a) (i) Tenant represents and warrants that it is not an "Industrial
Establishment" as that term is defined as of the date of this Lease in the
Industrial Site Recovery Act, N.J.S.A. 13:lk-6 et sea., as same may be amended
from time to time (the "Act"). Tenant shall not do or suffer anything that will
cause it to become an Industrial Establishment under the Act during the Term.
Landlord may from time to time require Tenant at Tenant's sole expense to
provide proof satisfactory to Landlord that Tenant is not an Industrial
Establishment. In the event that Tenant now is or hereafter becomes an
Industrial Establishment (which event shall cause Tenant to be in Default of
this Lease) Tenant shall comply with all conditions as set forth below.


                           (ii) Tenant agrees that it shall, at its sole cost
and expense, fulfill, observe and comply with all of the terms and provisions of
the Act and all rules, regulations, ordinances, opinions, orders and directives
issued or promulgated pursuant to or in connection with said Act by the
Department of Environmental Protection ("DEP") related in any way to Tenant's
use and occupancy of the Premises. (The Act and all said rules, regulations,
ordinances, opinions, orders and directives are hereinafter collectively
referred to as "ISRA"). Without limiting the foregoing, upon Landlord's request
therefor, and in all events no later than sixty (60) days prior to "closing,
terminating or transferring operations" (as said terms are

                                       48

<PAGE>


defined in ISRA) which would be subject to an obligation to comply with ISRA if
an industrial establishment is present at the Premises, Tenant, at its sole cost
and expense, shall provide the Landlord with a true copy of:



                  (A) an non-applicability letter from DEP (or such other agency
or body which shall then have jurisdiction over ISRA matters) in form
satisfactory to Landlord's counsel, stating that ISRA does not apply to Tenant,
Tenant's use and occupancy of the Premises and to the closing, terminating or
transferring of Tenant's operations at the Premises; or



                  (B) a Negative Declaration (as said term is defined in ISRA)
duly approved by DEP (or such other agency or body then having jurisdiction over
ISRA matters); or



                  (C) a Remedial Action Workplan (as said term is defined in

ISRA) duly approved by DEP (or such other agency or body which shall then have
jurisdiction over ISRA matters).


                  (iii) Nothing contained in this Section shall be construed as
limiting Tenant's obligation to otherwise comply with ISRA as aforesaid.



                  (iv) In the event Tenant complies with subparagraph (a) (ii)
of this Section 26.17 by obtaining an approved Remedial Action Workplan, Tenant
agrees that it shall, at its sole cost and expense:



                           (A) post any financial guarantee or other assurance
required to secure implementation and completion of such Remedial Action
Workplan; and


                           (B) promptly implement and diligently prosecute to
completion said Remedial Action Workplan in accordance with the schedule
contained therein or as may otherwise be ordered or directed by DEP or such
other agency or body which shall then have jurisdiction over such Remedial
Action Workplan. Tenant expressly understands, acknowledges and agrees that
Tenant's compliance with the provisions of this subparagraph (iv) may require

                                      49

<PAGE>


Tenant to expend or do acts after the expiration or termination of the Term and
Tenant shall not be excused therefrom. Any remediation conducted at the Premises
by Tenant under ISRA or otherwise shall be to the standard applicable to ISRA
related to the Premises and shall not involve alternative standards,
institutional or engineering controls.



                  (v) Within ten (10) days after a written request by the
Landlord or any Mortgagee, Tenant shall deliver to Landlord and the Mortgagee,
if any, a duly executed and acknowledged affidavit of Tenant's chief executive
officer, certifying:


                           (A) the proper four digit Standard Industrial
Classification Number relating to Tenant's then current use of the Premises
(Standard Industrial Classification Number to be obtained by reference to the
then current Standard Industrial Classification manual prepared and published by
the Executive Office of the President, Office of Management and Budget or the
successor to such publication); and




                           (B) (i) that Tenant's then current use of the
Premises does not involve the generation, manufacture, refining, transportation,
treatment, storage, handling or disposal of Hazardous Material on the site,
above ground or below ground, or (ii) that Tenant's then current use does
involve the presence of Hazardous Material, in which event, said affidavit shall
describe in complete detail Tenant's operations which involves the presence of
Hazardous Material. Such description shall, inter alia, identify each Hazardous
Material and describe the manner in which Tenant generated, handled,
manufactured, refined, transported, treated, stored, and/or disposed of same.
Tenant shall supply Landlord and the Mortgagee, if any, with such additional
information relating to the presence of Hazardous Material as Landlord or its
Mortgagee reasonably requests (nothing contained in this subsection (B) shall be
deemed or construed to permit Tenant to use Hazardous Material).


                  (vi) Without limiting the foregoing, Tenant agrees:

                           (i) at its sole cost and expense, to promptly
discharge and remove any lien or encumbrance against the Premises, or any other
property owned or controlled, in whole or in part, by Landlord imposed due to
Tenant's failure to comply with ISRA, and



                           (ii) to defend (with counsel approved by Landlord) ,
indemnify and hold Landlord harmless from and against any and all liability,
penalty, loss, expenses, damages,


                                       50

<PAGE>



costs, claims, causes of action, judgments and/or the like, of whatever nature,
including but not limited to attorney's fees and other costs of litigation or
preparation therefor, to the extent such costs arise from or in connection with
Tenant's failure or inability, for any reason whatsoever, to observe or comply
with ISRA and/or provisions of this subparagraph 26.17(a).



                  (vii) Tenant agrees that each and every provision of this
paragraph 26.17(a) shall survive the expiration or early termination of the
Term. The parties hereto expressly acknowledge and agree that the Landlord would
not enter into this Lease but for the provisions of this subparagraph 26.17(a)
and the aforesaid survival thereof.



         (b) (i) Tenant agrees that it shall, at its sole cost and expense,
observe, comply and fulfill all of the terms and provisions of the Spill

Compensation and Control Act, N.J.S.A. 58:10-23.11 et seq., as the same may be
amended from time to time (the "Act") and all rules, regulations, ordinances,
opinions, orders and directives issued or promulgated pursuant to or in
connection with said Act by DEP, any subdivision or bureau thereof or
governmental or quasi-governmental agency or body having jurisdiction thereof
(said Act and all said rules, regulations, ordinances, opinions, orders and
directives are hereinafter in this subparagraph 26.17 (b) collectively referred
to as "Spill Act") .



(ii) Without limiting the foregoing, the Tenant agrees:



                                    (A) that it shall not do, omit to do or
suffer the commission or omission of any act which is prohibited by or may
result in any liability under the Spill Act including without limitation the
discharge of petroleum products or other hazardous substances (as said terms are
defined in the Spill Act); and



                                    (B) whenever the Spill Act requires the
"owner or operator" to do any act, Tenant shall do such act and fulfill all such
obligations at its sole cost and expense, it being the intention of the parties
hereto that Landlord shall be free of all expenses and obligations arising from
or in connection with compliance with the Spill Act based on Tenants actions
and/or non compliance.


                                       51

<PAGE>


                                    (iii) without limiting the foregoing, Tenant
agrees:



                                    (A) at its sole cost and expense, to
promptly discharge and to remove any lien or any encumbrance against the
Premises, or any other property owned or controlled, in whole or in part, by
Landlord, imposed by Tenant' failure to comply with the Spill Act; and



                                    (B) to defend (with counsel approved by
Landlord), indemnify and hold Landlord harmless from and against any and all
liability, penalty, loss, expenses, damages, costs, claims, causes of action,
judgments and/or the like, of whatever nature, including but not limited to
attorneys' fees and other expenses of litigation or preparation therefor, to the
extent such costs arise from or in connection with Tenant's failure or

inability, for any reason whatsoever, to observe or comply with the Spill Act
and/or the provisions of this subparagraph 26.17(b).



                           (iv) Tenant agrees that each and every provision of
this subparagraph 26.17(b) shall survive the expiration or earlier termination
of the Term. The parties hereto expressly agree and acknowledge that the
Landlord would not enter into this Lease but for the provisions of this
subparagraph 26.17(b) and the aforesaid survival thereof.



                  (c) (i) Tenant agrees that it shall, at its sole cost and
expense, promptly comply with all Environmental Laws applicable to its business
and properties, wheresoever located, or the Premises. Without limiting the
foregoing, Tenant agrees:



                                    (A) that it shall not allow to occur any
action or omission which is prohibited by or may result in any liability under
any Environmental Law;



                                    (B) whenever any Environmental Law requires
any action of either or both of the owner or operator of the Premises, Tenant
shall fulfill all such obligations at its sole cost and expense as relates to
Tenants use and/or operations of its business in the Premises, it being the
intention of the parties hereto that the Landlord shall be free of all expenses
or obligations arising from or in connection with compliance with any
Environmental

                                       52

<PAGE>


Law and Tenant shall bear all such expenses and obligations as if it is the sole
owner and operator of the Premises as relates to Tenants use and/or operations
of its business in the Premises.



                           (ii) Without limiting the foregoing, Tenant agrees:

                                    (A) at its sole cost and expense to promptly
discharge and remove any lien or encumbrance against the Premises or any
property owned or controlled in whole or in part by the Landlord, imposed by
reason of Tenant's failure to comply with any Environmental Law or any provision
of this subparagraph 26.17(c).




                                    (B) to defend (with counsel approved by
Landlord), indemnify and hold Landlord harmless from and against any and all
liabilities, penalties, losses, expenses, damages, costs, claims, causes of
actions, judgments and/or the like, of whatever nature, including but not
limited to attorneys' fees and other expenses of litigation or preparation
thereof arising including any action brought under this sub paragraph 2 6. 17
(c) , to the extent such costs arise from or in connection with Tenant's failure
to comply with any Environmental Law or any provision of this subparagraph
26.17(c).


                           (iii) Within ten (10) days after a written request by
the Landlord or any mortgagee of the Landlord, Tenant shall deliver to Landlord
and Landlord's mortgagee, if any, a fully executed acknowledged affidavit of
Tenant's chief executive officer, certifying that the Tenant is not, to the best
of Tenant's knowledge, in violation of any Environmental Law. Tenant shall
supply Landlord and the Mortgagee, if any, with all information relating to any
alleged or actual violation of any Environmental Law as the Landlord or
Mortgagee reasonably requests within ten (10) days of a written request for such
information.


                           (iv) Tenant agrees that each and every provision of
this subparagraph 26.17(c) shall survive the expiration or earlier termination
of the Term. The parties hereto expressly agree and acknowledge that the
Landlord would not enter into this Lease but for the provisions of this
subparagraph 26.17(c) and the survival thereof.



                           (a) Without limitation of any of the provisions of
this Section 26.17, and except as specifically provided in this Lease, Tenant
shall not store, generate, manufacture,


                                       53

<PAGE>



produce, treat, dispose of, release or discharge on, under or about the Premises
any Hazardous Material.

26.18 Arbitration. In the event that Landlord and Tenant are unable to agree on
any question arising under this lease, the dispute shall be submitted to the
American Arbitration Association of New Jersey, for arbitration and
determination in accordance with American Arbitration Association's commercial
rules, and such decision shall be final and conclusive on the parties.


                              ARTICLE TWENTY-SEVEN
                                     PARKING


27.01 Without additional charges of any kind therefor, Tenant, its employees,
agents, and invitees shall be entitled to use of the unreserved parking area
adjoining the Building, subject to reasonable rules and regulations, during the
term of the Lease, in common with others.

                              ARTICLE TWENTY-EIGHT
                          TENANT'S RIGHT OF FIRST OFFER

     Upon condition that Tenant is not in default in any of the payment of any
rent or other charge payable by Tenant under this Lease and not in default in
the performance of any covenant or obligation to be performed by Tenant under
this Lease and further subject to the conditions and limits hereinafter set
forth, Landlord agrees that Landlord will not enter into any new lease of any
unit of space in the second floor of that certain centerpod portion of the
Building (as shaded on Exhibit "A") of which the Premises are a part which may
become vacant during the initial term of this Lease with any tenant unless
Landlord shall first offer, in writing, said space to Tenant on such terms and
conditions as are then acceptable to the Landlord. Landlord agrees that Tenant
shall thereupon have the one-time right to lease said space in accordance with
the terms contained in Landlord's written notice. Said right must be exercised
by Tenant within twenty (20) business days after Tenant's receipt of written
notice of said offer by Tenant's giving written notice to Landlord of the
exercise of said right. If Tenant shall fail to exercise its right hereunder,
then Tenant shall execute in recordable form a release of its right to first
offer herein granted as applicable to the space so offered to Tenant. This right
of first offer (i) is not assignable and shall be deemed personal only to
Professional Detailing, Inc.; (ii) will not apply to any space to be leased by
Landlord to a tenant at that time leasing other space in the Building; (iii) is
limited to the exercise of rights for space only once, and once offered and
declined all rights to lease the particular offered space shall cease and
terminate, however the right to lease other space not yet offered shall continue
to exist.

The following additional items shall apply to said Right of First Offer:

(i) Tenant's right to add space to the Premises under this Article 28 shall be
exercised by the notice to Landlord containing Tenant's election for the entire
amount of offered space;

                                       54

<PAGE>



(ii) The added space shall become a part of the Premises and except for such
terms contained in the notice from Landlord the terms and conditions of this
Lease, including, but not limited to, the Lease Term and options shall be
applicable thereto.

(iii) Once the size of the added space has been determined this Lease and
Exhibit "A" shall be appropriately revised to reflect the revised payments and
Premises including the added space, signed and initialled by Landlord and Tenant

and added to or attached to this Lease as applicable.

(iv) Said right of first offer shall be subject to any other rights, similar or
dissimilar, granted by Landlord heretofore as set forth on Exhibit "G" attached
hereto and by this reference made a part hereof.

                               ARTICLE TWENTY-NINE
                                 RENEWAL OPTION;


29.01 (a)By written notice delivered to Landlord on or before the date which is
twelve (12) months prior to the expiration of the term of this Lease (the
"Exercise Date"), time being of the essence, expressly provided that Tenant is
not in default in any respect under the terms of this Lease beyond any
applicable notice and grace period on (i) the Exercise Date and (ii) the last
day of the term of this Lease (the "Expiration Date"), Tenant shall have the
option to extend the term of this Lease for five (5) years commencing on the
first day following the Expiration Date and ending on the date which is five (5)
years thereafter (hereinafter called the "Renewal Term") upon the same terms and
conditions hereof except that the Monthly Base Rent to be paid by Tenant for the
Renewal Term shall be then annual fair market rental value for the Premises, as
determined as hereinafter set forth, and to be effective on the first day of the
Renewal Term. In this regard, no earlier than three hundred thirty (330) days
and no later than three hundred (300) days prior to the Expiration Date, which
thirty (30) day period is hereinafter referred to as the "Exchange Period",
Landlord shall submit to Tenant a statement of Landlord's determination of the
annual fair market rental value for the Premises for the Renewal Term, which
statement shall show the basis upon which such determination was made.
Landlord's determination of the annual fair market rental value shall give due
consideration to the rents (including any concessions, tenant finish allowances
or related matters) charged by Landlord for all leases of comparably sized space
(excluding exercise of renewal rights where the tenant had a right of renewal
under the terms of its lease) entered into by Landlord for the twelve (12) month
period preceding the first day of the Exchange Period, except that if there were
no such leases or such leases were so peculiar to a particular situation that no
true comparables would be derived, Landlord may expand the basis of its
determination to include the rents being charged by other owners of comparable
first class office buildings located in the Northern Bergen County, New Jersey.
Within thirty (30) days after receipt of Landlord's determination, Tenant may
either (i) rescind the exercise of its option, (ii) accept Landlord's
determination of the annual fair market rental value or (iii) provide Landlord
with its own determination of the annual fair market rental value, including the
basis upon which such determination was made.


                                       55

<PAGE>



If Tenant elects option (iii), then Landlord and Tenant shall, for a period of
thirty (30) days after Landlord's receipt of Tenant's determination, negotiate
in good faith to determine the annual fair market rental value and if Landlord

and Tenant are unsuccessful in reaching agreement within such thirty (30) days,
Tenant may cause the issue arbitrated as hereinafter in this Article 29 set
forth. If Tenant does not elect to have the issue arbitrated as hereinafter in
this Article 29 set forth, this option to renew shall automatically be null and
void and of no force or effect five (5) days following the thirty (30) day
period following Landlord's receipt of Tenant's determination of the annual fair
market rental value. Except for the Monthly Base Rent, the Renewal Term shall be
upon all of the terms, covenants and conditions contained in this Lease.

   (b) In the event Tenant elect's to arbitrate the issue of annual fair market
rental value, such issue shall be determined by arbitration as hereinafter
provided. Landlord and Tenant shall each appoint a fit and impartial person as
an arbitrator who shall have at least ten (10) years' experience in the
commercial real estate industry in the Saddle River, New Jersey area (a
"Qualified Arbitrator"). Such appointment shall be indicated in writing by each
party to the other within ten (10) days following the thirty (30) day period
following Landlord's receipt of Tenant's determination of the annual fair market
rental value, as aforesaid. If the arbitrators are unable to determine the
annual fair market rental value as set forth below within twenty (20) days of
their appointment, the arbitrators so appointed shall immediately appoint a
third Qualified Arbitrator. In case either party shall fail to appoint a
Qualified Arbitrator within a period of ten (10) business days after written
notice form the other party to make such appointment, the American Arbitration
Association, or its successor (the "AAA") shall appoint such Qualified
Arbitrator(s). The two (2) arbitrators so appointed shall appoint the third
(3rd) arbitrator, as aforesaid, otherwise the AAA shall similarly make such
appointment. The arbitrators shall proceed with all reasonable dispatch to
determine the annual fair market rental value and under all circumstances shall
be bound by the terms of this Lease and shall not add to, subtract from, or
otherwise modify such provisions, provided, however, the arbitrators shall take
into account all relevant factors in determining the annual fair market rental
value. The concurrence of any two said arbitrators shall be binding upon
Landlord and Tenant, or, in the vent no two of the arbitrators shall render a
concurrent determination, then the determination of the third (3rd) arbitrator
shall be binding upon Landlord and Tenant. The determination of such third (3rd)
arbitrator shall be no higher than Landlord's arbitrator's determination, and no
lower than Tenant's arbitrator's determination. The decision of the arbitrators
shall, in any event, be rendered within thirty (30) days after the appointment
of the first and second arbitrators and such decision shall be in writing and in
duplicate with one counterpart delivered to each Landlord and Tenant. The
arbitration shall be conducted in accordance with the rules of the AAA and
applicable New Jersey law, and a decision of a majority of the arbitrators shall
be binding, final conclusive upon Landlord and Tenant. The fees of the
arbitrators and the expenses incident to the proceedings shall be shared equally
between Landlord and Tenant.

(c) Once the option period rent is determined as set forth, Tenant shall
commence paying the same as of the first day of the option period.


                                       56

<PAGE>


IN WITNESS WHEREOF, this Lease has been executed as of the date set forth in
Section 1.01(4) hereof.

                    LANDLORD:

                    IB BRELL, L.P., a Delaware limited partnership

                    By:      KB Investors V, a California general
                             partnership, its General Partner


                             By:      KE Holdings, L.P., a Washington limited
                                      partnership, its General Partner

                                      By:      Koll Investment Management, Inc.,
                                               a California corporation, its
                                               General Partner


                                               By: /s/
                                                   -----------------------------
                                               Its:
                                                   -----------------------------
                                            TENANT:

                                            PROFESSIONAL DETAILING, INC.


                                            By: /s/
                                                ------------------------


                                       57

<PAGE>

                         FIRST AMENDMENT TO OFFICE LEASE
                          MOUNTAINVIEW EXECUTIVE PLAZA
                         UPPER SADDLE RIVER, NEW JERSEY
                              DATE: DECEMBER , 1997



         IB BRELL, L.P., a Delaware Limited Partnership with offices
at Mack Centre II, One Mack Centre Drive, Paramus, New Jersey
07652-3906.


                  as LANDLORD,


                  and


         PROFESSIONAL DETAILING, INC. with offices at 599 McArthur
Boulevard, Mahwah, New Jersey  07430


                  as TENANT,


do hereby enter into this First Amendment to Office Lease as of
this     day of December, 1997.


                                   WITNESSETH:



         WHEREAS, the Landlord and the TENANT have previously entered into an
Office Lease dated December 9, 1997 (the "Lease") for premises consisting of
twenty-two thousand (22,000) square feet (the "Premises") located within that
certain building at 10 Mountainview Road, Upper Saddle River, New Jersey (the
"Building"); and

         WHEREAS, TENANT now wishes to lease an additional five thousand (5,000)
square feet ("Additional Premises"), thereby leasing a total of twenty seven
(27,000) thousand square feet in

                                        1

<PAGE>



the Building (from and after the date hereof the entire 27,000 square feet shall
be referred to as the "Premises");


         IT IS, THEREFORE agreed that the Lease is modified as follows:

         1.       Rent.  Section 1.01(8) is hereby deleted and the
following is hereby inserted in lieu thereof.

Months
During Term    Monthly Rent     Annual Rent    Square Foot Rent          Total
- -----------    ------------     -----------    ----------------          -----

1-2                  0.00              0.00           0.00                0.00
                                                                 
3-14           $50,062.50       $600,750.00         $22.25         $600,750.00
                                                                 
15                   0.00              0.00           0.00                0.00
                                                                 
16-27          $50,062.50       $600,750.00         $22.25         $600,750.00
                                                                 
28                   0.00              0.00           0.00                0.00
                                                                 
29-40          $50,062.50       $600,750.00         $22.25         $600,750.00
                                                                 
41                   0.00              0.00           0.00                0.00
42-53          $50,062.50       $600,750.00         $22.25         $600,750.00
54                   0.00              0.00           0.00                0.00
54-66          $50,062.50       $600,750.00         $22.25         $600,750.00
                                                         
                                                        TOTAL:   $3,003,750.00

2.       Miscellaneous.  Section 1.01 items (10),(11), (12) and (13)
are hereby deleted and the following is hereby inserted in lieu
thereof:

(10)     RENTABLE AREA OF THE PREMISES: approximately 27,000 square feet


                                        2

<PAGE>



(11)     SECURITY DEPOSIT: Three Hundred Fifty Thousand Four Hundred Thirty
         Seven Dollars and 50/100 ($350,437.50)

(12)     LOCATION OF PREMISES: Second Floor - South Wing

(13)     TENANT'S SHARE: 14.0625%

3. Security Deposit. (a) The number "$122,375.01" appearing in second line and
the number "163,166.68" appearing in the third line of Article Five on Page 12
of the Lease are hereby deleted and the number "$150,187.50" is hereby inserted
in the second line and the number "$200,250.00" is hereby inserted in the third
line in lieu of such numbers.


         (b) The number "$122,370.01" appearing in the third line of the last
paragraph of Article Five on page 13 is hereby deleted and the number
"150,187.50" is hereby inserted in lieu thereof.

         (c) The number "$163,166.68" appearing in the penultimate line of the
last paragraph of Article Five on page 13 is hereby deleted and the number
"$200,250.00" is hereby inserted in lieu thereof.

4. RECAPTURE. The number "6,600" appearing in the fourth line of Section 10.02
on page 24 is hereby deleted and the number "8,100" is hereby inserted in lieu
thereof.

5. Exhibit A. Exhibit "A" attached to the Lease is hereby deleted and Exhibit
"A" attached hereto is hereby inserted in lieu thereof.


                                        3


<PAGE>



6. Exhibit B. The number $34,980.00" in the eighth line of Section 3(b) on page
4 of Exhibit B is hereby deleted and the number "$42,930.00" is hereby inserted
in lieu thereof.

7. Other Terms and Conditions of Lease. Except to the extent expressly modified
herein, all of the other terms and conditions of the Lease shall remain in full
force and effect.

IN WITNESS WHEREOF, this First Amendment To Office Lease has been executed as of
the date first set forth above.


                                     LANDLORD: /s/

                                     IB BRELL, L.P., a Delaware limited
                                     partnership

                                     By:      KB Investors V, a California
                                              general partnership, its General
                                              Partner


                                     By:      KE Holdings, L.P., a Washington
                                              limited partnership, its General
                                              Partner

                                     By:      Koll Investment Management, Inc.,
                                              a California corporation, its
                                              General Partner



                                     By:      /s/ JAMES H. PATTERSON
                                         ------------------------------------
                                              JAMES H. PATTERSON

                                     Its: SENIOR VICE PRESIDENT
                                         ------------------------------------

                                     TENANT:

                                     PROFESSIONAL DETAILING, INC.


                                  By: /s/ CHARLES T. SALDARINI
                                     -------------------------------------- 
                                     CHARLES T. SALDARINI, President/C.O.O.

                                        4




<PAGE>

     After the merger discussed in Note 2 to the Financial Statements is
effected, we will be in a position to render the following consent.
 
                                          /s/ COOPERS & LYBRAND L.L.P.
 
Parsippany, New Jersey
February 13, 1998
 
                       CONSENT OF INDEPENDENT ACCOUNTANTS
 
     We consent to the inclusion in this registration statement on Form S-1 of
our report dated February 3, 1998, except as to the information presented in
Note 2, for which the date is ________ on our audits of the Financial Statements
of Professional Detailing, Inc. We also consent to the references to our firm
under the caption 'Experts.'
 
Parsippany, New Jersey
February  , 1998



<PAGE>

                                 Exhibit 23.3
                                 ------------

                     Consent of Farkas & Manelli, P.L.L.C.

     We hereby consent to the inclusion of our firm under the heading "Legal
Matters" in the Registration Statement on Form S-1 of Professional Detailing,
Inc.

                                             /s/ Farkas & Manelli, P.L.L.C.
                                            --------------------------------
                                               Farkas & Manelli, P.L.L.C.
     

Dated: Washington, D.C.
       February 13, 1998



<TABLE> <S> <C>


<ARTICLE>                     5
       
<S>                             <C>
<PERIOD-TYPE>                   12-mos
<FISCAL-YEAR-END>                              DEC-31-1997
<PERIOD-START>                                 JAN-01-1997
<PERIOD-END>                                   DEC-31-1997
<CASH>                                           5,759,918
<SECURITIES>                                             0
<RECEIVABLES>                                    2,073,356
<ALLOWANCES>                                             0
<INVENTORY>                                              0
<CURRENT-ASSETS>                                13,143,921
<PP&E>                                           1,123,601
<DEPRECIATION>                                     576,224
<TOTAL-ASSETS>                                  13,691,298
<CURRENT-LIABILITIES>                           13,015,477
<BONDS>                                                  0
                                    0
                                              0
<COMMON>                                               100
<OTHER-SE>                                         675,721
<TOTAL-LIABILITY-AND-EQUITY>                    13,691,298
<SALES>                                         54,541,818
<TOTAL-REVENUES>                                54,704,043
<CGS>                                           43,057,196
<TOTAL-COSTS>                                   57,645,687
<OTHER-EXPENSES>                                         0
<LOSS-PROVISION>                                         0
<INTEREST-EXPENSE>                                   7,179
<INCOME-PRETAX>                                 (2,948,823)
<INCOME-TAX>                                             0
<INCOME-CONTINUING>                             (2,948,823)
<DISCONTINUED>                                           0
<EXTRAORDINARY>                                          0
<CHANGES>                                                0
<NET-INCOME>                                    (2,948,823)
<EPS-PRIMARY>                                            0
<EPS-DILUTED>                                            0
        


</TABLE>


<PAGE>

                            DIRECTOR NOMINEE CONSENT



        The undersigned, being advised that he has been nominated as a
Director-Nominee of Professional Detailing Inc., a Delaware corporation (the
"Company"), and is to take office upon completion of the offering of shares of
Common Stock of the Company, hereby consents to the use of his name as a
Director-Nominee in the Registration Statement pursuant to which such shares
will be offered or any Registration Statement filed pursuant to Rule 462(b)
under the Securities Act of 1933, as amended.


                                                 /s/ JOHN M. PIETRUSKI
                                            ----------------------------
                                                   JOHN M. PIETRUSKI





<PAGE>


                            DIRECTOR NOMINEE CONSENT



        The undersigned, being advised that she has been nominated as a
Director-Nominee of Professional Detailing Inc., a Delaware corporation (the
"Company"), and is to take office upon completion of the offering of shares of
Common Stock of the Company, hereby consents to the use of her name as a
Director-Nominee in the Registration Statement pursuant to which such shares
will be offered or any Registration Statement filed pursuant to Rule 462(b)
under the Securities Act of 1933, as amended.


                                                /s/ JAN MARTENS VECSI
                                            ----------------------------
                                                   JAN MARTENS VECSI






<PAGE>

                            DIRECTOR NOMINEE CONSENT



        The undersigned, being advised that he has been nominated as a
Director-Nominee of Professional Detailing Inc., a Delaware corporation (the
"Company"), and is to take office upon completion of the offering of shares of
Common Stock of the Company, hereby consents to the use of his name as a
Director-Nominee in the Registration Statement pursuant to which such shares
will be offered or any Registration Statement filed pursuant to Rule 462(b)
under the Securities Act of 1933, as amended.


                                               /s/ GERALD MOSSINGHOFF
                                            ----------------------------
                                                 GERALD MOSSINGHOFF





© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission