ASSET ADVISORS CORP
13F-HR, 1999-11-04
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    Form 13F

                               Form 13F COVER PAGE

Report for the Calendar Year or Quarter Ended:  SEPTEMBER 30, 1999
                                                ------------------
Check here if Amendment [ ];        Amendment Number: ___
     This Amendment (Check only one.):        [   ] is a restatement.
                                              [   ] adds new holdings entries.

Institutional Investment Manager Filing this Report:

Name:             ASSET ADVISORS CORPORATION
Address:          3628 WHEELER ROAD
                  AUGUSTA, GA 30909

Form 13F File Number:    028-06662
                         ---------

The institutional investment manager filing this report and the person by whom
it is signed hereby represent that the person signing the report is authorized
to submit it, that all information contained herein is true, correct and
complete, and that it is understood that all required items, statements,
schedules, lists and tables, are considered integral parts of this form.

Person Signing this Report on Behalf of Reporting Manager:

Name:    Kevin M. Wilson
         -------------------------------------
Title:   Treasurer/CIO
         -------------------------------------
Phone:   706-650-9900
         -------------------------------------

Signature, Place, and Date of Signing:

    /S/ KEVIN M. WILSON              Augusta, GA              August 5, 1999
    ----------------------------    -----------------------  ---------------
    [Signature]                     [City, State]                [Date]

Report Type       (Check only one.):

[ X ]   13F HOLDINGS REPORT. (Check here if all holdings of this reporting
        manager are reported in this report.
[   ]   13F NOTICE. (Check here if no holdings reported are in this report,
        and all holdings are reported by other reporting manager(s).)
[   ]   13F COMBINATION REPORT. (Check here if a portion of the holdings for
        this reporting manager are reported in this report and a portion are
        reported by other reporting manager(s).)


List of Other Managers Reporting for this Manager:
[If there are no entries in this list, omit this section.]

         Form 13F File Number       Name

         28- _________________              ___________________________________-
         [Repeat as necessary.]



<PAGE>

                              Form 13F SUMMARY PAGE



Report Summary:

Number of Other Included Managers:                          0
                                                  -------------------------

Form 13F Information Table Entry Total:
                                                  -------------------------

Form 13F Information Table Value Total:
                                                  -------------------------
                                                       (thousands)

List of other Included Managers:

Provide a numbered list of the name(s) and Form 13F file number(s) of all
institutional investment managers with respect to which this report is filed,
other than the manager filing this report.

[If there are no entries in this list, state "NONE" and omit the column headings
 and list entries.]


         No.      Form 13F File Number                        Name

         ____     28-_____________________           __________________________

         [Repeat as necessary.]





<PAGE>
<TABLE>
<CAPTION>


                           ASSET ADVISORS CORPORATION

                           FORM 13F INFORMATION TABLE
                              AS OF DATE: 09/30/99



                                                                         Investment Descretion                   Voting Authority
                  Title             CUSIP         Market                -----------------------------         ----------------------
Name of Issuer  & of Class          Number        Value       Shares  (a)Sole (b)Shared (c)Other Manager (a)Sole (b)Shared  (c)Other
- --------------------------          ----------    ----------  ------  ------- --------- -------- ------- ------- ---------  --------

<S>                        <C>     <C>           <C>          <C>          <C>                                             <C>
Microsoft Corp.             COM    594918104    15,408,304      170,140      170,140                                         170,140
Coca-Cola.                  COM    191216100    14,124,696      292,740      292,740                                         292,740
Merck & Co Inc.             COM    589331107     7,050,304      108,780      108,780                                         108,780
Charles Schwab Corp.        COM    808513105     6,848,334      204,810      204,810                                         204,810
Cisco Systems.              COM    17275R102     6,291,981       91,770       91,770                                          91,770
General Electric Co.        COM    369604103     6,038,032       50,927       50,927                                          50,927
Macrovision.                COM    555904101     5,910,750      133,200      133,200                                         133,200
American Express Co.        COM    025816109     5,643,000       41,800       41,800                                          41,800
Paychex Inc.                COM    704326107     5,338,652      156,444      156,444                                         156,444
Johnson & Johnson.          COM    478160104     5,319,654       57,901       57,901                                          57,901
Royal Dutch Petrol.         COM    780257705     4,655,779       78,828       78,828                                          78,828
T Rowe Price Assoc Inc.     COM    741477103     4,562,856      166,300      166,300                                         166,300
American Int'l Group.       COM    026874107     4,289,670       49,342       49,342                                          49,342
Mobil Corp.                 COM    607059102     3,827,694       37,992       37,992                                          37,992
Jefferson Pilot Corp.       COM    475070108     3,627,990       57,416       57,416                                          57,416
Alltel Corp.                COM    020039103     3,209,100       45,600       45,600                                          45,600
Stan&Poors Dep Recs.        COM    78462F103     3,149,869       24,465       24,465                                          24,465
Intel Corp.                 COM    458140100     2,402,597       32,331       32,331                                          32,331
Suntrust Banks Inc.         COM    867914103     2,373,575       36,100       36,100                                          36,100
Gillette Co.                COM    375766102     2,178,788       64,200       64,200                                          64,200
Bank of America Corp.       COM    060505104     2,104,107       37,784       37,784                                          37,784
Walt Disney Holdings Co.    COM    254687106     1,985,334       76,359       76,359                                          76,359
Exxon Corp.                 COM    302290101     1,823,012       23,987       23,987                                          23,987
Hershey Foods Corp.         COM    427866108     1,778,360       36,526       36,526                                          36,526
Minn Mining & Man.          COM    604059105     1,654,773       17,226       17,226                                          17,226
Interpublic GroupofCos.     COM    460690100     1,645,000       40,000       40,000                                          40,000
BellSouth Corp.             COM    079860102     1,316,250       29,250       29,250                                          29,250
FDX Corp.                   COM    31304N107     1,255,663       32,300       32,300                                          32,300
Delta & Pine Land Co.       COM    247357106     1,177,520       45,508       45,508                                          45,508
SBC Communications.         COM    78387G103     1,160,957       22,736       22,736                                          22,736
Equity Rsntl Pptys Tr.      COM    29476L107     1,160,651       27,390       27,390                                          27,390
Pfizer Inc.                 COM    717081103     1,152,484       32,125       32,125                                          32,125
First Union Corp            COM    337358105     1,101,489       30,919       30,919                                          30,919
Sector Spdr Tech Select.    COM    81369Y803     1,056,000       25,600       25,600                                          25,600
Georgia Bank Fin Corp.      COM    373993948       938,644       33,523       33,523                                          33,523
American Water Works.       COM    030411102       924,553       31,950       31,950                                          31,950
Swiss Helvetia Fund Inc.    COM    870875101       890,975       62,800       62,800                                          62,800
Lucent Technologies Inc.    COM    549463107       861,800       13,284       13,284                                          13,284
HSB Group Inc.              COM    40428N109       763,569       21,700       21,700                                          21,700
Bank Granite Corp.          COM    062401104       755,250       26,500       26,500                                          26,500
Tribune Company.            COM    896047107       751,225       15,100       15,100                                          15,100
Dover Corporation           COM    260003108       735,750       18,000       18,000                                          18,000
Norfolk Southern Corp.      COM    655844108       725,127       29,597       29,597                                          29,597
Anheuser-Busch Co Inc.      COM    035229103       709,383       10,125       10,125                                          10,125
Home Depot                  COM    437076102       708,210       10,320       10,320                                          10,320
Bristol Myers Squibb Co     COM    110122108       702,000       10,400       10,400                                          10,400
Kimberly Clark Corp.        COM    494368103       688,282       13,048       13,048                                          13,048
Intern'l Business Mach.     COM    459200101       603,790        4,990        4,990                                           4,990
PepsiCo Inc                 COM    713448108       595,055       19,510       19,510                                          19,510
St Joe Company.             COM    790148100       504,563       23,400       23,400                                          23,400
Mattel Inc.                 COM    577081102       460,256       24,224       24,224                                          24,224
BerkshireHathawayClB.       COM    084670207       456,576          246          246                                             246
Corning Inc.                COM    219350105       435,372        6,350        6,350                                           6,350
Sector Spdr Engy Select.    COM    81369Y506       403,331       14,700       14,700                                          14,700
Genuine Parts Co.           COM    372460105       379,844       14,300       14,300                                          14,300
Southern Company Prf A.     COM    84258T208       355,313       15,000       15,000                                          15,000
Wachovia Corp.              COM    929771103       353,813        4,500        4,500                                           4,500
Schlumberger Ltd            COM    806857108       348,950        5,600        5,600                                           5,600
Diamond Trust Ser I.        COM    252787106       321,238        3,100        3,100                                           3,100
Duke Energy.                COM    264399106       299,683        5,436        5,436                                           5,436
Southtrust Corp.            COM    844730101       294,175        8,200        8,200                                           8,200
Equity Income Fund          COM    294700703       280,369        1,425        1,425                                           1,425
Bell Atlantic.              COM    077853109       278,606        4,139        4,139                                           4,139
Blackrock StratTermTst      COM    09247P108       271,575       30,600       30,600                                          30,600
Campbell Soup.              COM    134429109       266,050        6,800        6,800                                           6,800
Emerson Electric Co         COM    291011104       256,225        4,055        4,055                                           4,055
US West Inc.                COM    91273H101       240,461        4,214        4,214                                           4,214
Cousins Properties Inc.     COM    222795106       237,563        7,000        7,000                                           7,000
Compaq Computer Corp-       COM    204493100       227,355        9,939        9,939                                           9,939
GTE Corp                    COM    362320103       224,936        2,926        2,926                                           2,926
America Online Inc          COM    02364J104       222,173        2,135        2,135                                           2,135
Clarcor Inc                 COM    179895107       218,563       13,000       13,000                                          13,000
Invesco Glbl Hlth Sci       COM    46128N109       209,375       13,400       13,400                                          13,400
Sony Corp Adr.              COM    835699307       202,584        1,350        1,350                                           1,350
Ameren Corp                 COM    023608102       190,386        5,035        5,035                                           5,035
Kroll O Gara Co             COM    501050108       165,206        9,900        9,900                                           9,900
P P & L Resources Inc       COM    693499105       162,375        6,000        6,000                                           6,000
Energy South Inc            COM    292970100       158,270        7,448        7,448                                           7,448
Wal-Mart Stores             COM    931142103       152,200        3,200        3,200                                           3,200
Vodafone Airtouch Adr.      COM    92857T107       152,160          640          640                                             640
National Service Ind        COM    637657107       144,900        4,600        4,600                                           4,600
Southern Company            COM    842587107       138,999        5,398        5,398                                           5,398
MorgStanDeawWitDisc&Co      COM    617446448       133,781        1,500        1,500                                           1,500
AGL Resources Inc.          COM    047753108       130,000        8,000        8,000                                           8,000
FPL Group                   COM    302571104       125,938        2,500        2,500                                           2,500
Media One Group Inc.        COM    58440J104       122,689        1,796        1,796                                           1,796
Rexall Sundown Inc          COM    761648104       119,431        9,700        9,700                                           9,700
Textron Inc.                COM    883203101       114,979        1,486        1,486                                           1,486
Federal-Mogul Corp          COM    313549107       110,250        4,000        4,000                                           4,000
Washington Gas Light Co     COM    938837101       108,500        4,000        4,000                                           4,000
Thermo Instruments          COM    883559106       106,880       10,000       10,000                                          10,000
CitiGroup                   COM    172967101       103,400        2,350        2,350                                           2,350
Regions Finl Corp           COM    758940100       103,320        3,444        3,444                                           3,444
American Home Products      COM    026609107        97,940        2,360        2,360                                           2,360
Georgia Pacific Co          COM    373298108        93,006        2,300        2,300                                           2,300
Fidelity Nat'l Corp         COM    316396100        85,800       10,560       10,560                                          10,560
AT&T Corp.                  COM    001957109        84,956        1,953        1,953                                           1,953
Synovus Financial Corp      COM    87161C105        84,096        4,500        4,500                                           4,500
DuPont EI de Nemours        COM    263534109        83,369        1,378        1,378                                           1,378
McDonalds                   COM    580135101        82,175        1,900        1,900                                           1,900
PAB Bankshares Inc          COM    69313P101        76,000        4,000        4,000                                           4,000
Allstate Corp               COM    020002101        69,825        2,800        2,800                                           2,800
Ameritech                   COM    030954101        69,420        1,040        1,040                                           1,040
Eqty Resdntl Ppty Pfd L     COM    29476L792        64,500        3,000        3,000                                           3,000
Abbott Labs                 COM    002824100        64,130        1,748        1,748                                           1,748
Monsanto Co                 COM    611662107        63,524        1,780        1,780                                           1,780
Procter & Gamble Co         COM    742718109        62,719          669          669                                             669
Freddie Mac Voting Shs      COM    313400301        62,400        1,200        1,200                                           1,200
Avon Products Inc           COM    054303102        61,784        2,490        2,490                                           2,490
Heinz H J Co                COM    432074103        61,146        1,422        1,422                                           1,422
Automatic Data              COM    053015103        59,619        1,336        1,336                                           1,336
M C I Worldcom Inc          COM    55268B106        57,500          800          800                                             800
International Paper Co      COM    460146103        55,801        1,161        1,161                                           1,161
Innovative Clinical
     Solution               COM    45767E107        53,625       71,500       71,500                                          71,500
Novel Denim Hldgs Ord       COM    G6674P109        52,500       10,000       10,000                                          10,000
Fortune Brands              COM    349631100        51,600        1,600        1,600                                           1,600
U S Bancorp Del             COM    902973106        50,172        1,662        1,662                                           1,662
Carolina Power & Light      COM    144141108        49,525        1,400        1,400                                           1,400
Aflac Inc                   COM    001055102        46,063        1,100        1,100                                           1,100
Sprint Cp Fon Gp            COM    852061100        45,570          840          840                                             840
Capital City Bank Group     COM    139674105        44,158        1,941        1,941                                           1,941
Gallaher Group PLC          COM    363595109        43,500        1,600        1,600                                           1,600
Amsouth Bancorp             COM    032165102        43,383        1,851        1,851                                           1,851
Chevron Corp                COM    166751107        41,269          465          465                                             465
CBS Corp.                   COM    12490K107        40,053          866          866                                             866
Lilly (Eli) & Co            COM    532457108        38,513          600          600                                             600
Sun Microsystems Inc        COM    866810104        37,200          400          400                                             400
Maxim Group Inc             COM    57772J104        36,313        7,000        7,000                                           7,000
Physicians Specialty Cp     COM    718934102        35,219        3,500        3,500                                           3,500
Dayton Hudson Corp          COM    239753106        34,236          570          570                                             570
General Mtrs                COM    370442105        33,735          536          536                                             536
Sun International LTD       COM    P8797T133        33,425        1,400        1,400                                           1,400
Nuveen Insd Muni Oppty      COM    670984103        33,300        2,400        2,400                                           2,400
Equifax Inc                 COM    294429105        31,444        1,118        1,118                                           1,118
Glaxo Holdings PLC          COM    377327101        31,200          600          600                                             600
Hlthcare Recoveries Inc     COM    42220K101        30,250       11,000       11,000                                          11,000
Chase Man Corp              COM    16161A108        30,150          400          400                                             400
Wells Fargo & Co            COM    949740104        27,738          700          700                                             700
Georgia Pac Timber Group    COM    373298702        27,427        1,199        1,199                                           1,199
Carnival Corp               COM    143658102        26,100          600          600                                             600
Boston Celtics LP           COM    100576107        22,000        2,000        2,000                                           2,000
Service Corp Intern'l       COM    817565104        21,126        2,000        2,000                                           2,000
Dell Computer Corp          COM    247025109        20,907          500          500                                             500
Red Hat Inc                 COM    756577102        19,200          200          200                                             200
Nuveen Fl Invt Qlty Mun     COM    670970102        18,450        1,200        1,200                                           1,200
Tyco Intl Ltd               COM    902124106        16,727          162          162                                             162
G P U Inc                   COM    36225X100        16,313          500          500                                             500
Fannie Mae                  COM    313586109        16,236          259          259                                             259
Gannett Co Inc Del          COM    364730101        14,460          209          209                                             209
Elf Aquitaine Spon Adr      COM    286269998        14,202          155          155                                             155
Coinstar Inc                COM    19259P300        13,913        1,400        1,400                                           1,400
Coastal Corp                COM    190441105        13,509          330          330                                             330
Raytheon Co New Cl B        COM    755111408        13,448          271          271                                             271
Ionics Inc                  COM    462218108        12,950          400          400                                             400
Research In Motion Ltd      COM    760975102        12,375          400          400                                             400
AXA Financial               COM    002451102        11,163          200          200                                             200
Hewlett Packard Co          COM    428236103        10,890          120          120                                             120
Texaco                      COM    881694103        10,100          160          160                                             160
- -Block (H&R) Inc            COM    093671105         9,469          218          218                                             218
Atlantic Richfield          COM    048825103         8,863          100          100                                             100
Nalco Chemical Company      COM    629853102         8,827          175          175                                             175
S P X Corp                  COM    984635104         8,803           97           97                                              97
Texas Instruments Inc       COM    882508104         8,554          104          104                                             104
Central & So West           COM    152357109         8,450          400          400                                             400
Xerox Corp                  COM    984121103         8,388          200          200                                             200
- -Hyperion 1999 Term Trust   COM    448913103         8,272        1,161        1,161                                           1,161
Hartford Finl Svcs Grp      COM    416515104         8,257          202          202                                             202
Tricon Global Rest'ts       COM    895953107         8,188          200          200                                             200
Schering Plough Corp        COM    806605101         8,114          186          186                                             186
Pitney Bowes Inc            COM    724479100         7,922          130          130                                             130
Allergan Inc                COM    018490102         7,810           71           71                                              71
Security First Techs Cp     COM    814279105         7,775          200          200                                             200
Delhaize America Inc B      COM    246688204         7,512          332          332                                             332
I T T Industries Inc        COM    450911102         7,508          236          236                                             236
Delhaize America Inc A      COM    246688105         7,034          332          332                                             332
Bank One Corp               COM    06423A103         6,963          200          200                                             200
Lowes Companies Inc         COM    548661107         6,094          125          125                                             125
Delphi Automotive System    COM    247126105         6,007          374          374                                             374
Ford Motors                 COM    345370100         5,779          115          115                                             115
Intercept Group Inc         COM    45845L107         5,550          300          300                                             300
Merry Land Properties-      COM    590441101         5,500        1,000        1,000                                           1,000
Novoste Corp                COM    67010C100         5,353          300          300                                             300
C M G I Inc                 COM    125750109         5,125           50           50                                              50
Colgate-Palmolive Co        COM    194162103         5,033          110          110                                             110
Lockheed Martin Corp        COM    539830109         4,707          144          144                                             144
Powercerv Corp              COM    73931P105         4,631        1,900        1,900                                           1,900
Yahoo! Inc                  COM    984332106         3,590           20           20                                              20
American General Corp       COM    026351106         3,479           55           55                                              55
Ask Jeeves Inc              COM    045174109         3,450          100          100                                             100
SW Airlines Co              COM    844741108         3,205          211          211                                             211
Coral Gold Corp             COM    217903103         2,400        5,000        5,000                                           5,000
Copper Mountain Networks    COM    217510106         2,191           25           25                                              25
Redback Networks Inc        COM    757209101         2,160           20           20                                              20
Teraglobal Communs Corp     COM    880771100         2,038          200          200                                             200
First Amern Crp Tenn        COM    318900107         1,871           43           43                                              43
Microvision Inc Wa          COM    594960106         1,338          100          100                                             100
LXR Biotechnology Inc       COM    502468101         1,280       32,000       32,000                                          32,000
Thomaston Mills A.          COM    884569203            20           10           10                                              10
Thomaston Mills B.          COM    884569104            19           10           10                                              10
Intl Thoroughbred Bre       COM    460491103             0          100          100                                             100


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