SCHOOL SPECIALTY INC
8-K, 1999-02-24
PAPER & PAPER PRODUCTS
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          SECURITIES AND EXCHANGE COMMISSION

                Washington, D.C.  20549

                       FORM 8-K

                    CURRENT REPORT

          Pursuant to Section 13 or 15(d) of the
          Securities Exchange Act of 1934
     
          Date of Report (Date of earliest event
          reported):  February 9, 1999.


                SCHOOL SPECIALTY, INC.
(Exact name of registrant as specified in its charter)



    Delaware                  000-24385             39-0971239
(State or other             (Commission           (IRS Employer
jurisdiction of             File Number)        Identification No.)
incorporation)



        1000 North Bluemound Drive
           Appleton, Wisconsin                     54914
 (Address of principal executive offices)       (Zip Code)

Registrant's telephone number, including area code: (920) 734-2756

<PAGE>

Item 2.   Acquisition or Disposition of Assets

     On February 9, 1999, School Specialty, Inc. (the
"Company") acquired all of the limited liability
company interests in Sportime, LLC, a subsidiary of
Genesis Direct, Inc. ("Sportime").  The Company intends
to continue using the assets acquired through its
acquisition of Sportime for substantially the same
purposes.  Sportime is a marketer and producer of
physical education, athletic and recreation products.
The purchase price for the equity of Sportime was
approximately $23 million in cash subject to
adjustment.  The purchase price was based on the
Company's evaluation of the financial condition,
business operations and prospects of Sportime and was
negotiated in an arms-length transaction among
unrelated and unaffiliated parties.  Funds for the
acquisition were obtained from a draw on the Company's
existing line of credit with NationsBank, NA.

Item 7.   Financial Statements and Exhibits.

     (a)  Financial Statements.  It is impracticable to
provide the required financial statements at this time.
The required financial statements will be filed as soon
as practicable, but not later than 60 days after the
date by which this report on Form 8-K must filed.

     (b)  Pro Forma Financial Information.  It is
impracticable to provide the required pro forma
financial information at this time.  The required pro
forma financial information will be filed as soon as
practicable, but not later than 60 days after the date
by which this report on Form 8-K must be filed.

     (c)  The following exhibits are filed with this
report:

       Exhibit No.  Description

               2.1  Limited Liability Interests Purchase
               Agreement among School Specialty, Inc. and 
               Genesis Direct, Inc. and Little Genesis, Inc., 
               dated as of February 1, 1999.  (Exhibits and
               Schedules have been omitted based on Rule 
               601(b)(2) of Regulation S-K.  Such Exhibits and 
               Schedules are described in the Agreement.  The 
               Registrant hereby agrees to furnish to the 
               Commission upon its request, any or all of such 
               omitted Exhibits or Schedules).

<PAGE>

                       SIGNATURE

     Pursuant to the requirements of the Securities
Exchange Act of 1934, the Registrant has duly caused
this report to be signed on its behalf by the
undersigned hereunto duly authorized.

     Dated:   February 24, 1999

                                SCHOOL SPECIALTY, INC.

       
                                By:  /s/ Donald J. Noskowiak
                                     -------------------------
                                     Donald J. Noskowiak
                                     Chief Financial Officer

<PAGE>

                     EXHIBIT INDEX


Exhibit No.    Description

   2.1             Limited Liability Interests Purchase
               Agreement among School Specialty, Inc. 
               and Genesis Direct, Inc. and Little Genesis, 
               Inc., dated as of February 1, 1999.  (Exhibits 
               and Schedules have been omitted based on Rule 
               601(b)(2) of Regulation S-K.  Such Exhibits and 
               Schedules are described in the Agreement.  The 
               Registrant hereby agrees to furnish to the 
               Commission upon its request, any or all of such 
               omitted Exhibits or Schedules).



              LIMITED LIABILITY INTERESTS
                           
                           
                  PURCHASE AGREEMENT
                           
                           
                         AMONG
                           
                           
                SCHOOL SPECIALTY, INC.
                           
                           
                          AND
                           
                           
                 GENESIS DIRECT, INC.
                           
                           
                          AND
                           
                           
                 LITTLE GENESIS, INC.
                           
                           
                           
                           
                           
                   February 1, 1999
                   TABLE OF CONTENTS
                                                  Page
SECTION 1.  DEFINITIONS.                                        1
SECTION 2.  BASIC TRANSACTION.                                  1
     (A)  PURCHASE AND SALE OF LIMITED LIABILITY INTERESTS.     1
     (B)  PURCHASE PRICE.                                       1
     (C)  THE CLOSING.                                          1
     (D)  DELIVERIES.                                           2
     (E)  POST-CLOSING ADJUSTMENT AND PAYMENT                   2
SECTION 3. REPRESENTATIONS AND WARRANTIES CONCERNING 
THE COMPANY.                                                    3
     (A)  ORGANIZATION AND POWERS OF COMPANY.                   4
     (B)  [INTENTIONALLY OMITTED].                              4
     (C)  NONCONTRAVENTION.                                     4
     (D)  BROKERS' FEES.                                        5
     (E)  LIMITED LIABILITY INTERESTS.                          5
     (F)  TITLE TO ASSETS.                                      5
     (G)  FINANCIAL STATEMENTS.                                 5
     (H)  EVENTS SUBSEQUENT TO DECEMBER 31, 1997.               6
     (I)  UNDISCLOSED LIABILITIES.                              8
     (J)  LEGAL COMPLIANCE.                                     8
     (K)  TAX MATTERS.                                          8
     (L)  REAL PROPERTY.                                        9
     (M)  INTELLECTUAL PROPERTY.                                9
     (N)  TANGIBLE ASSETS.                                     12
     (O)  INVENTORY.                                           12
     (P)  CONTRACTS.                                           13
     (Q)  PREDOMINANT CUSTOMERS.                               13
     (R)  CHANGE IN CUSTOMERS OR VENDORS.                      13
     (S)  NOTES AND ACCOUNTS RECEIVABLE.                       13
     (T)  INSURANCE.                                           13
     (U)  PRODUCT WARRANTY.                                    14
     (V)  LITIGATION.                                          14
     (W)  EMPLOYEES.                                           14
     (X)  EMPLOYEE BENEFITS.                                   15
     (Y)  ENVIRONMENT, HEALTH AND SAFETY.                      15
     (Z)  CERTAIN BUSINESS RELATIONSHIPS WITH COMPANY.         15
     (AA) DISCLOSURE.                                          15
     (BB) PROCESSING OF RETURNS.                               16
SECTION 4.  REPRESENTATIONS AND WARRANTIES OF THE SELLERS.     16
     (A)  REPRESENTATIONS AND WARRANTIES OF THE SELLERS.       16
     (B)  REPRESENTATIONS AND WARRANTIES OF BUYER.             17
SECTION 5.  COVENANTS.                                         18
     (A)  FURTHER ASSURANCES.                                  18
     (B)  CONFIDENTIALITY.                                     18
     (C)  INDEMNIFICATION PROVISIONS FOR THE BENEFIT OF BUYER. 19
     (D)  INDEMNIFICATION PROVISIONS FOR THE BENEFIT OF
          THE SELLERS AND COMPANY.                             20
     (E)  INDEMNIFICATION MATTERS INVOLVING THIRD PARTIES.     21
     (F)  FRAUD.                                               22
     (G)  RECORDS.                                             22
     (H)  THIRD PARTY CONSENTS.                                22
     (I)  [INTENTIONALLY OMITTED.]                             22
     (J)  ACCESS.                                              23
     (K)  SATISFACTION OF CLOSING CONDITIONS.                  23
     (L)  CONDUCT OF BUSINESS.                                 23
     (M)  INSURANCE, ETC.                                      23
     (N)  CONSENTS, ETC.                                       24
     (O)  MATERIAL ADVERSE CHANGE.                             24
     (P)  HSR ACT.                                             24
SECTION 6.  CONDITIONS TO OBLIGATION TO CLOSE.                 25
     (A)  CONDITIONS TO OBLIGATION OF BUYER.                   25
     (B)  CONDITIONS TO OBLIGATION OF SELLERS.                 26
SECTION 7.  CLOSING DOCUMENTS.                                 27
     (A)  SELLERS DELIVERIES.                                  27
     (B)  BUYER DELIVERIES.                                    28
SECTION 8.  ARBITRATION OF DISPUTES.                           29
     (A)  MANDATORY ARBITRATION.                               29
     (B)  ARBITRATOR'S QUALIFICATIONS AND SELECTION.           29
     (C)  GOVERNING LAW; WRITTEN DECISION.                     30
     (D)  PROCEDURES; EVIDENCE; EXPERTS.                       30
     (E)  COSTS.                                               30
     (F)  CONSENT TO JURISDICTION.                             30
     (G)  INJUNCTIVE RELIEF.                                   31
     (H)  INDEMNIFICATION.                                     31
     (I)  SURVIVAL.                                            31
     (J)  WAIVER OF JURY TRIAL; EXEMPLARY DAMAGES.             31
     (K)  ATTORNEYS' FEES.                                     31
     (L)  INTEREST.                                            31
SECTION 9.  OTHER AGREEMENTS.                                  32
     (A)  PRESS RELEASES AND PUBLIC ANNOUNCEMENTS.             32
     (B)  FILINGS.                                             32
     (C)  NO THIRD-PARTY BENEFICIARIES.                        32
     (D)  ENTIRE AGREEMENT.                                    32
     (E)  SUCCESSION AND ASSIGNMENT.                           32
     (F)  COUNTERPARTS.                                        32
     (G)  HEADINGS.                                            33
     (H)  NOTICES.                                             33
     (I)  GOVERNING LAW.                                       34
     (J)  AMENDMENTS AND WAIVERS.                              34
     (K)  SEVERABILITY.                                        34
     (L)  EXPENSES.                                            34
     (M)  CONSTRUCTION.                                        34
     (N)  INCORPORATION OF APPENDICES, EXHIBITS AND SCHEDULES. 35
     (O)  TERMINATION.                                         35
     
                   TABLE OF CONTENTS
                          OF
                       SCHEDULES


Schedule 3(a)    Foreign Jurisdictions; D.B.A., Assumed  and
                 Fictitious Names
Schedule 3(c)    Third-Party Consents
Schedule 3(e)    Limited Liability Interests
Schedule 3(f)(i) Title to Assets
Schedule 3(h)    Events Subsequent to December 31, 1997
Schedule 3(i)    Undisclosed Liabilities
Schedule 3(k)    Tax Matters
Schedule 3(l)    Real  Property Leased or Subleased  to  the
                 Company
Schedule 3(m(ii) Intellectual Property
Schedule         Grants of Rights of Intellectual Property by Company
  3(m)(iii)        
Schedule         Intellectual Property Used by Company
  3(m)(iv)
Schedule         Governmental Permits
  3(m)(viii)
Schedule 3(n)    Tangible Assets
Schedule 3(o)    Inventory
Schedule 3(p)    Contracts
Schedule 3(s)    Notes and Accounts Receivable
Schedule 3(t)    Insurance
Schedule 3(u)    Product Warranty
Schedule 3(v)    Litigation
Schedule 3(w)    Employees
Schedule 3(x)    Employee Benefits
Schedule 3(y)    Environment, Health and Safety
Schedule 3(z)    Certain Business Relationships With Company
Schedule         Noncontravention
  4(a)(iii)
Schedule 7(a)(v) Liens


    LIMITED LIABILITY INTERESTS PURCHASE AGREEMENT
                           
     This Agreement is entered into as of February 1,
1999, among School Specialty, Inc., a Delaware
corporation ("Buyer") Genesis Direct, Inc., a Delaware
corporation ("Genesis Direct"), and Little Genesis ,
Inc. ("Little Genesis") ("Genesis Direct" and, together
with Little Genesis, "Sellers" and each, individually,
a "Seller").  Buyer and Sellers are referred to
collectively herein as the "Parties."

     Sellers own all of the outstanding limited
liability company interests ("Limited Liability
Interests") of Sportime, LLC (f/k/a Genesis Direct Six,
LLC), a Delaware limited liability company (the
"Company").

     This Agreement contemplates a transaction in which
Buyer will, on the terms and conditions set forth
herein, purchase all of the outstanding Limited
Liability Interests from the Sellers for the
consideration specified herein.

     NOW, THEREFORE, in consideration of the premises
and the mutual promises herein made and in
consideration of the representations, warranties and
covenants herein contained, the Parties agree as
follows.

Section 1.     Definitions.

     Capitalized terms used herein and not otherwise
defined herein are defined in Appendix I to this
Agreement.

Section 2.     Basic Transaction.

     (a)  Purchase and Sale of Limited Liability
Interests.

     Upon the Closing (as defined below) pursuant to
this Agreement and subject to the terms hereof, Buyer
will purchase from Sellers and Sellers will sell to
Buyer the Limited Liability Interests.

    (b)  Purchase Price.

    In consideration of the purchase by Buyer of the
Limited Liability Interests, the Buyer agrees to pay to
Sellers an aggregate purchase price of $23,000,000
(subject to adjustment as provided below) by delivery
of (i) cash in the amount of Seven Hundred Fifty
Thousand Dollars ($750,000) (the "Escrow Deposit
Amount") by wire transfer to the escrow account (the
"Escrow Account") established pursuant to the terms and
provisions of an escrow agreement substantially in the
form of Exhibit A (the "Escrow Agreement") and
(ii) cash for the balance of the Purchase Price, being
$22,250,000, less the NTA Shortfall, if any, or plus
the NTA Excess, if any, as such terms are defined in
Section 2(e)(iii) and (iv) below payable by wire
transfer or delivery of other immediately available
funds (the "Purchase Price").  The Purchase Price shall
be allocated among the Sellers in proportion to their
respective Limited Liability Interests as set forth in
Schedule 3(e).

     (c)  The Closing.

     The closing of the transactions contemplated
hereby (the "Closing") shall take place at the offices
of Morrison & Foerster LLP, 1290 Avenue of the
Americas, 40th Floor, New York, New York 10104 at
10:00 a.m. on February 8, 1999, or at such other date
and time as the Parties shall agree, following (or
simultaneously with) the satisfaction or waiver of all
conditions to the obligations of the Parties to
consummate the transactions contemplated hereby (the
date of the Closing is referred to as the "Closing
Date").

     (d)  Deliveries.

     At the Closing, (i) the Sellers will deliver to
the Buyer the various certificates, instruments and
documents referred to in Section 7(a) below, (ii) the
Buyer will deliver to the Sellers the various
certificates, instruments, and documents referred to in
Section 7(b) below, (iii) each of the Sellers will
deliver to the Buyer certificates representing all of
its Limited Liability Interests, endorsed in blank or
accompanied by duly executed assignment documents, and
(iv) the Buyer will deliver to each of the Sellers the
consideration specified in Section 2(b) above.

     (e)  Post-Closing Adjustment and Payment

          (i)  Preparation of December 1998 Net
     Tangible Assets Statement.  No later than 90 days
     after the Closing Date, Buyer shall prepare and
     deliver to the Sellers a statement (the
     "December 1998 Net Tangible Assets Statement") of
     the Net Tangible Assets of the Company as of
     December 26, 1998 (the "December 1998 Net Tangible
     Assets") derived from the balance sheet of Seller
     as of December 26, 1998 (the "Audited
     December 1998 Balance Sheet"), which balance sheet
     shall be audited, at Buyer's expense, by
     Pricewaterhouse Coopers, LLP (the "Accountant"),
     in accordance with GAAP consistently applied.
     
          (ii) Adjustments to December 1998 Net
     Tangible Assets Statement.  If Sellers have any
     objections to the December 1998 Net Tangible
     Assets Statement, Sellers shall deliver to Buyer,
     within 30 days after receiving the December 1998
     Net Tangible Assets Statement, a detailed
     statement (the "NTA Objections Statement")
     describing its specific objections.  Thereafter,
     Seller and Buyer shall seek to resolve Sellers'
     objections by mutual agreement in order to
     determine the December 1998 Net Tangible Assets.
     If Sellers and Buyer are unable to resolve such
     objections within 15 days after delivery of the
     NTA Objections Statement, they shall promptly
     jointly appoint a third-party "Big Five"
     independent certified public accountant (the
     "Third-Party Firm") for the purpose of resolving
     Sellers' objections in order to determine the
     December 1998 Net Tangible Assets.  The written
     determination (the "Post-Closing Determination")
     by agreement of Seller and Buyer or by the Third-
     Party Firm, as applicable, of the December 1998
     Net Tangible Assets pursuant to the December 1998
     Net Tangible Assets Statement, after considering
     all written objections thereto in accordance with
     the foregoing procedure, shall be conclusive and
     binding upon the Parties.  Any fees and expenses
     payable to the Third-Party Firm for services
     pursuant to this Section 2(e)(ii) shall be borne
     solely (x) by Buyer if the absolute value of the
     difference between the Post-Closing Determination
     by the Third-Party Firm of the December 1998 Net
     Tangible Assets and the amount of December 1998
     Net Tangible Assets set forth in the December 1998
     Net Tangible Assets Statement originally delivered
     by Buyer pursuant to Section 2(e)(i) (the "Buyer's
     Difference") is greater than the absolute value of
     the difference between the Post-Closing
     Determination by the Third-Party Firm of the
     December 1998 Net Tangible Assets set forth in the
     NTA Objections Statement originally delivered by
     Sellers pursuant to Section 2(e)(ii) (the
     "Sellers' Difference") and (y) by Sellers if the
     Sellers' Difference is greater than the Buyer's
     Difference.
     
          (iii)     Purchase Price Reduction.  If the
     December 1998 Net Tangible Assets are less than
     $9,803,000, Sellers shall pay, no later than ten
     (10) Business Days after delivery of the Post-
     Closing Determination pursuant to Section 2(e)(ii)
     above, to Buyer the amount equal to one dollar for
     each one dollar that such December 1998 Net
     Tangible Assets are less than $9,803,000 (the "NTA
     Shortfall").  Any such payment shall be made by
     wire transfer in immediately available funds from
     the Escrow Account (by joint instructions of Buyer
     and Sellers to the Escrow Agent) to an account
     designated by Buyer and such payment obligation
     shall not be considered an indemnification claim
     and accordingly will be paid in full even if it is
     less than the Basket Amount (as defined in
     Section 5(c)(iii) below).
     
          (iv) Purchase Price Increase.  If the
     December 1998 Net Tangible Assets are more than
     $10,200,000, Buyer shall pay, no later than
     ten (10) Business Days after delivery of the Post-
     Closing Determination pursuant to Section 2(e)(ii)
     above, to Seller the amount equal to one dollar
     for each one dollar that such December 1998 Net
     Tangible Assets are greater than $10,200,000 (the
     "NTA Excess").  Any such payment shall be made by
     wire transfer in immediately available funds to an
     account designated by Sellers.
     
     (f)  Allocation of Purchase Price.  The
consideration paid by Buyer to Sellers pursuant to this
Agreement shall be allocated among the assets of the
Company, including any intangible assets, as Sellers
and Buyer have mutually agreed on or prior  to the
Closing Date.  The allocation of the Purchase Price was
bargained and negotiated for and each party agrees to
report the transactions contemplated hereby for federal
income Tax and all other Tax purposes (including
without limitation, for purposes of  1060 of the Code)
in a manner consistent with the allocation set forth on
Exhibit E (to be prepared and approved by the Parties
prior to the Closing and revised as mutually agreed by
the Parties within fifteen (15) days of the Closing)
determined pursuant to this Section 2(f) and in
accordance with all applicable rules and regulations
and to take no position inconsistent with such
allocation in any administrative or judicial
examination or other proceeding.  Each of Buyer and
Sellers shall timely file the appropriate forms in
accordance with the requirements of  1060 of the Code
and this Section 2(f).

Section 3.     Representations and Warranties
Concerning the Company.

     Each Seller jointly and severally represents and
warrants to the Buyer that, except as set forth in the
disclosure schedules accompanying this Agreement and
initialed by the Parties (the "Disclosure Schedules")
and as set forth in each schedule referenced in the
Sections of this Agreement and attached and delivered
in connection herewith, all of which are hereby
incorporated by reference, the statements set forth
below are correct and complete in all respects as of
the date of this Agreement.  The Disclosure Schedules
will be arranged in paragraphs corresponding to the
lettered paragraphs contained in this Section 3.  Such
representations and warranties and the covenants and
agreements contained herein constitute a material
inducement to the Buyer to enter into this Agreement,
to enter into the other Transaction Documents, to
purchase the Limited Liability Interests and to
consummate the other transactions contemplated hereby
and thereby.

     References in this Section 3 to the "Company" that
relate to periods prior to January 7, 1998 (the "Prior
Period") refer to the Business as owned and operated by
Select Service & Supply Co., Inc., the Company's
predecessor ("Select Service").

     (a)  Organization and Powers of Company.

     Company is a limited liability company duly
organized, validly existing and in good standing under
the laws of the State of Delaware and has all requisite
power and authority to own, lease and operate its
properties and to carry on its Business.  Except as set
forth in Schedule 3(a)(i), Company neither owns or
leases any real property nor has any employees, sales
representatives, agents or inventory in any state of
the United States other than the State of Georgia
(except pre-paid inventory or work-in-process in
transit) and there are no other jurisdictions in which
the nature of the business of Company or the locations
of its assets requires Company to obtain qualification
or licensing to do business as a foreign limited
liability company, except where the failure to so
qualify or become licensed would not have a Material
Adverse Effect.  Company has no Subsidiaries and does
not, directly or indirectly, conduct any of the
Business through, or have any investment or other
interest in, any Person.  Schedule 3(a)(ii) identifies
each d.b.a., assumed or fictitious name in all
jurisdictions where such d.b.a., assumed or fictitious
names are registered with the Secretaries of State or
where Company does business using such d.b.a., assumed
or fictitious name.

     (b)  [Intentionally Omitted].

     (c)  Noncontravention.

     Except as set forth on Schedule 3(c) and subject
to compliance with the HSR Act, if necessary, neither
the execution and the delivery of this Agreement, the
other Transaction Documents or the other documents
contemplated hereby and thereby, nor the consummation
of the transactions contemplated hereby and thereby
will (i) violate any Law or Order of any Governmental
Body or court to which Company is subject or any
provision of the Certificate of Formation or Limited
Liability Company Agreement of Company or (ii) conflict
with, result in a breach of, constitute a default
under, result in the acceleration of, create in any
party the right to accelerate, terminate, modify or
cancel, or require any notice under, any Contract to
which Company is a party or by which it is bound or to
which any of its assets are subject (or result in the
imposition of any Security Interest upon any of their
assets), except where the violation, conflict, breach,
default, acceleration, termination, modification,
cancellation, failure to give notice or other specified
occurrence would not have a Material Adverse Effect.
Except as set forth in Schedule 3(c), Company does not
need to give any notice to, make any filing with, or
obtain any authorization, consent or approval of any
Governmental Body or other Person in order for the
Parties to consummate the transactions contemplated by
this Agreement, except where the failure to give
notice, to file, or to obtain any authorization,
consent or approval would not have a Material Adverse
Effect.  The consents, approval and filings described
on Schedule 3(c) and identified with an asterisk shall
be deemed "Required Consents" for purposes of this
Agreement.

     (d)  Brokers' Fees.

     Company has no Liability or obligation to pay any
fees or commissions or other compensation to any
broker, finder or agent with respect to the
transactions contemplated by this Agreement for which
Buyer could become liable or obligated.

     (e)  Limited Liability Interests.

     Except as set forth on Schedule 3(e), each Seller
holds of record and owns beneficially the number of
Limited Liability Interests set forth next to its name
on Schedule 3(e) free and clear of any restrictions on
transfer (other than any restrictions under the
Securities Act of 1933, as amended, and state
securities laws or as set forth on Schedule 3(e))
Taxes, Security Interests, options, warrants, purchase
rights, contracts, commitments, equities, claims and
demands.  Neither Seller is a party to any options,
warrants, purchase rights, or other contract or
commitment that could require either Seller to sell,
transfer, or otherwise dispose of any Limited Liability
Interests (other than this Agreement). Neither Seller
is a party to any voting trust, proxy, or other
agreement or understanding with respect to any of the
Limited Liability Interests.

     (f)  Title to Assets.

     Except as set forth in Schedule 3(f)(i), Company
has good and valid title to, or a valid leasehold
interest in, or the right to use, as the case may be,
all of the properties and assets used by it, located on
its premises, or shown on the Most Recent Balance Sheet
or acquired after the date thereof, free and clear of
all Security Interests, except for properties and
assets disposed of in the Ordinary Course of Business
since the date of the Most Recent Balance Sheet.
Without limiting the generality of the foregoing,
Company has good and valid title to, or the right to
use, the Catalog Names and associated logos, if any,
free and clear of any Security Interest.

     (g)  Financial Statements.

          (i)  Company has delivered to Buyer true and
     complete copies of the following financial
     statements (collectively the "Historical Financial
     Statements") of Select Service:  the balance sheet
     of Select Service as at December 31, 1995 and as
     at December 31, 1996, and the related statements
     of income, retained earnings and cash flows of
     Company's predecessor for the fiscal years then
     ended, certified by Braver, Schimler & Co., P.C.
     The Historical Financial Statements (including the
     notes thereto) have been prepared from the books
     and records of Select Service in accordance with
     GAAP applied on a consistent basis throughout the
     periods covered thereby and the Historical
     Financial Statements present fairly in all
     material respects the financial condition of
     Select Service as of such dates and the results of
     operations of Select Service for such periods.
     
          (ii) Company has delivered to Buyer true and
     complete copies of the audited balance sheet of
     Select Service as at December 31, 1997 and the
     related statements of income, retained earnings
     and cash flows for the year then ended audited by
     Ernst & Young LLP.
     
          (iii)     Company has delivered to Buyer true
     and complete copies of the balance sheet of the
     Company as of March 28, 1998, and the related
     statement of income of Company for the period from
     January 8, 1998 to March 28, 1998.
     
          (iv) Company has delivered to Buyer true and
     complete copies of  the balance sheet of the
     Company as of December 26, 1998, and the related
     statement of income of Company for the period from
     March 29, 1998 to December 26, 1998 (collectively
     the "December 1998 Financial Statements").  For
     purposes of this Agreement, December 26, 1998 is
     referred to herein as the "Most Recent Quarter
     End," and the balance sheet referred to in the
     previous sentence as of December 26, 1998 is
     referred to herein as the "Most Recent Balance
     Sheet".
     
     (h)  Events Subsequent to December 31, 1997.

     Except as set forth on Schedule 3(h), since
December 31, 1997 there has not been any Material
Adverse Effect and neither the officers or directors of
either Seller has Knowledge of any such event,
circumstance or change which is threatened.  Without
limiting the generality of the foregoing, since that
date and except in the Ordinary Course of Business or
as set forth on Schedule 3(h):

          (i)  Company has not sold, leased,
     transferred or assigned any material assets
     (individually or in the aggregate), tangible or
     intangible;
     
          (ii) Company has not entered into any
     material Contract;
     
          (iii)     Company has not, and no officer or
     director of either Seller has Knowledge that any
     other Person has, accelerated, terminated, made
     material modifications to, or canceled any
     material Contract to which Company is a party or
     by which it is bound;
     
          (iv) Company has not, and no officer or
     director of either Seller has Knowledge that any
     other Person has, imposed any Security Interest
     upon any of Company's assets, tangible or
     intangible;
     
          (v)  Company has not made any material
     capital expenditures;
     
          (vi) Company has not made any material
     investment in, or any material loan to, any other
     Person;
     
          (vii)     Company has not created, incurred,
     assumed or guaranteed more than $5,000 in
     aggregate indebtedness for borrowed money (other
     than borrowings for the payment of trade payables
     in the Ordinary Course of Business) and
     capitalized lease obligations;
     
          (viii)    Company has not granted any license
     or sublicense of any material rights (individually
     or in the aggregate) under or with respect to any
     Intellectual Property;
     
          (ix) Except for a change in the name of the
     Company from Genesis Direct Six, LLC to Sportime,
     LLC, there has been no change made or authorized
     in the Certificate of Formation or Limited
     Liability Company Agreement or other
     organizational documents of Company;
     
          (x)  Neither Company, nor Sellers, have
     issued, sold or otherwise disposed of (other than
     pursuant to a bona fide gift) any of Company's
     Limited Liability Interests, or granted any
     options, warrants or other rights to purchase or
     obtain (including upon conversion, exchange, or
     exercise) any of Company's Limited Liability
     Interests;
     
          (xi) Company has not experienced any material
     damage, destruction or loss (whether or not
     covered by insurance) to any of its properties or
     assets;
     
          (xii)     Company has not entered into any
     employment Contract or collective bargaining
     agreement, written or oral, or modified the terms
     of any existing such Contract or agreement;
     
          (xiii)    Company has not granted any
     increase in the base compensation of any of its
     officers or, other than in the Ordinary Course of
     Business, of any of its non-officer employees;
     
          (xiv)     Except as contemplated by the
     provisions of this Agreement, Company has not
     adopted, amended, modified, or terminated any
     bonus, profit-sharing, incentive, severance or
     other plan, Contract or commitment for the benefit
     of any of its officers or employees (or taken any
     such action with respect to any other employee
     benefit plan, Contract or arrangement);
     
          (xv) Company has not made any other material
     change in employment terms for any of its officers
     or employees;
     
          (xvi)     Company has not paid any
     Transaction Expenses;
     
          (xvii)    Company has kept in full force and
     effect insurance comparable in amount and scope to
     coverage maintained by it and required pursuant to
     any material agreement, instrument or document to
     which it is a party;
     
          (xviii)   Company has not made any material
     change in any method of accounting, or accounting
     principle, method or practice;
     
          (xix)     Company has not settled, released
     or forgiven any material claim or litigation or
     waived any material right;
     
          (xx) Company has not committed to do any of
     the foregoing;
     
          (xxi)     Company has conducted the Business
     in the Ordinary Course of Business and has used
     its reasonable best efforts to preserve its
     goodwill intact; and
     
          (xxii)    Company has not incurred any
     indebtedness for borrowed money from any Affiliate
     and Company has not made any loan to any
     Affiliate.
     
     (i)  Undisclosed Liabilities.

     Except as set forth on Schedule 3(i), Company has
no material Liabilities, except for (i) liabilities set
forth on the Most Recent Balance Sheet which have
arisen in the Ordinary Course of Business and in
connection with and for the benefit of the Business and
(ii) liabilities which have arisen after the date of
the Most Recent Balance Sheet in the Ordinary Course of
Business.

     (j)  Legal Compliance.

     Company has complied with all applicable Laws and
Orders of all Governmental Bodies (including, without
limitation, all applicable Laws and Orders of the U.S.
Food and Drug Administration and other Governmental
Bodies with respect to the manufacture, labeling,
recordkeeping, advertising, offer and sale of medical
devices) and no action, suit, proceeding, hearing,
investigation, charge, complaint, claim, demand or
notice has been filed or commenced against Company
alleging any failure so to comply, except where the
failure to comply with any of the above would not have
a Material Adverse Effect.

     (k)  Tax Matters.

          (i)  Company has filed all Tax Returns that
     it was required to file. All such Tax Returns were
     correct and complete in all material respects.
     All Taxes owed by Company (whether or not shown on
     any Tax Return) have been paid or accrued on the
     Most Recent Balance Sheet.  Company currently is
     not the beneficiary of, or subject to, any
     extension of time within which to file any Tax
     Return.
     
          (ii) There is no material dispute or claim
     concerning any Tax liability of Company either
     claimed or raised, or, to the Knowledge of the
     directors or officers of either Seller, threatened
     by any Governmental Body.
     
          (iii)     Company has reported and duly paid
     state and local sales and use taxes in all states
     in which it believes it is required to report and
     pay such taxes, including sales and/or use taxes
     on sales of merchandise and on catalogs and other
     promotional materials.  A list of all such states
     is set forth in Schedule 3(k).
     
          (iv) There is no material dispute or claim of
     Liability against Company for sales or use taxes
     either formally asserted or raised or, to the
     Knowledge of the directors or officers of either
     Seller, threatened by any Governmental Body, nor,
     to the Knowledge of the directors or officers of
     either Seller, is there any Basis for such a claim
     of Liability.
     
     (l)  Real Property.

     Company owns no real property.  Schedule 3(l)
lists and describes briefly all real property leased or
subleased to Company.  Company has delivered to Buyer
correct and complete copies of the leases and subleases
listed in Schedule 3(l) (as amended to date). With
respect to each lease and sublease listed in
Schedule 3(l):

          (i)  Except as set forth in Schedule 3(l),
     Company will submit at the Closing an estoppel
     certificate substantially in the form of Exhibit B
     from all lessors of leased property that:  (i) the
     lease or sublease is legal, valid, binding,
     enforceable and in full force and effect; (ii) all
     rent and other amounts payable to date have been
     paid and no party to the lease or sublease is in
     material breach or default and no event has
     occurred which, with notice or lapse of time or
     both, would constitute a material breach or
     default or permit termination, modification, or
     acceleration thereunder; (iii) no party to the
     lease or sublease has repudiated any material
     provision thereof; and (iv) the lessor consents to
     the change in ownership of the Company from
     Sellers to Buyer on the same terms and at the same
     lease rate as in effect prior to the Closing Date;
     
          (ii) to the Knowledge of each director and
     officer of either Seller, there are no material
     disputes, oral agreements, or forbearance programs
     in effect as to the lease or sublease;
     
          (iii)     Company has not assigned,
     transferred, conveyed, mortgaged, deeded in trust,
     or encumbered any interest in the leasehold or
     subleasehold and the property is leased free and
     clear of all Security Interests;
     
          (iv) all facilities leased or subleased
     thereunder have received all material approvals of
     governmental authorities (including material
     licenses and permits) required in connection with
     the operation thereof and have been operated and
     maintained in accordance with applicable laws,
     rules and regulations in all material respects;
     
          (v)  none of Sellers or Company has received
     notice and has no Knowledge of, any pending,
     threatened or contemplated condemnation proceeding
     affecting any such leased property or any part
     thereof or of any sale or other disposition of
     such leased property or any part thereof in lieu
     of condemnation; and
     
          (vi) no portion of any such leased property
     has suffered any material damage by fire or other
     casualty which has not heretofore been completely
     repaired and restored to its original condition.
     
     (m)  Intellectual Property.

          (i)  To the Knowledge of each of each
     director and officer of either Seller, Company has
     not interfered with, infringed upon,
     misappropriated, or violated any material
     Intellectual Property rights of any Person in any
     material respect and none of the directors or
     officers of either Seller has ever received any
     charge, complaint, claim, demand or notice
     alleging any such interference, infringement,
     misappropriation or violation (including any claim
     that Company must license or refrain from using
     any Intellectual Property rights of any Person).
     To the Knowledge of any of the directors or
     officers of either Seller, no third party has
     interfered with, infringed upon, misappropriated
     or violated any Intellectual Property rights of
     Company in any material respect.
     
          (ii) Except as set forth on
     Schedule 3(m)(ii), Company is not registered as or
     has not applied to be registered as the owner of,
     or is not the unregistered owner of (as opposed to
     licensee of), any Intellectual Property other than
     Mailing Lists.  Schedule 3(m)(ii) also identifies
     each material trade name, domain name, fictitious
     or d/b/a name, 800- or 888- prefix phone number,
     or other identifier used by Company in connection
     with any aspect of the Business.  With respect to
     each item of Intellectual Property required to be
     identified in Schedule 3(m)(ii) and except as set
     forth in such Schedule:
     
               (A)  Company possesses all right, title
          and interest in and to, or has the right to
          use, without payment to any Person, the item,
          free and clear of any Security Interest,
          license, or other restriction, including,
          without limitation, all rights to the Catalog
          Names and associated logos;
          
               (B)  the item is not subject to any
          outstanding Order;
          
               (C)  the item has not lapsed, expired or
          been abandoned;
          
               (D)  no Claim is pending or, to the
          Knowledge of any of the directors or officers
          of either Seller, is threatened, which
          challenges the legality, validity,
          enforceability, use or ownership of the item
          or application, registration or grant
          therefor; and
          
               (E)  Company has not agreed to indemnify
          any Person for or against any interference,
          infringement, misappropriation or other
          conflict with respect to the item.
          
          (iii)     Schedule 3(m)(iii) sets forth a
     complete and accurate list of each license,
     sublicense, agreement or other Contract or other
     permission, whether written or oral, pursuant to
     which Company has granted to any other party any
     rights with respect to any of its Intellectual
     Property.  Company has delivered to Buyer correct
     and complete copies of all such licenses,
     sublicenses, agreements and other Contracts or
     permissions (as amended to date).
     
          (iv) Schedule 3(m)(iv) identifies each
     material item of Intellectual Property that any
     other party owns and that Company uses pursuant to
     license, sublicense, agreement or other Contract,
     or permission.  Company has delivered to Buyer
     correct and complete copies of all such licenses,
     sublicenses, agreements, Contracts and permissions
     (as amended to date). With respect to each such
     item of used Intellectual Property required to be
     identified in Schedule 3(m)(iv):
     
               (A)  the license, sublicense, agreement,
          Contract or permission covering the item is,
          with respect to Company, legal, valid,
          binding, enforceable and in full force and
          effect in all material respects and, with
          respect to the other party or parties
          thereto, is, to the Knowledge of the
          directors and officers of either Seller,
          legal, valid, binding, enforceable and in
          full force and effect in all material
          respects;
          
               (B)  Company is not, and, to the
          Knowledge of each of the directors and
          officers of either Seller, no other party to
          the license, sublicense, agreement, Contract
          or permission is in material breach or
          default, and no event has occurred which,
          with notice or lapse of time or both, would
          constitute a material breach or default or
          permit termination, modification, or
          acceleration thereunder;
          
               (C)  Company has not, and no party to
          the license, sublicense, agreement, Contract
          or permission has notified Company that it
          has, repudiated any material provision
          thereof or indicated to any director or
          officer of either Seller of its intent to
          cancel, or not renew on comparable terms,
          such license, sublicense, agreement, contract
          or permission, and neither any of the
          directors or officers of either Seller has
          any reason to believe such other party may
          take any such action after the Closing; and
          
               (D)  Company has not granted any
          sublicense or similar right with respect to
          the license, sublicense, agreement, Contract
          or permission.
          
          (v)  The Intellectual Property identified on
     Schedules 3(m)(ii) through 3(m)(iv) constitutes
     all of the material Intellectual Property used in
     or necessary for the conduct of the Business as
     presently being conducted.
     
          (vi) Company possesses all rights and
     interest necessary to (A) sell all merchandise
     currently sold through Company's catalogs and
     (B) to use the likeness of persons used in such
     catalogs for the specific purpose and in the
     specific catalogs in which such likenesses
     appeared, in the case of both (A) and (B), without
     infringing the Intellectual Property rights of any
     other Person.  To the Knowledge of the directors
     or officers of either Seller, each Person from
     which Company acquires products and goods
     (1) obtained or made and sold such products and
     goods without violation of the Intellectual
     Property or other rights of any Person, (2) has
     all rights and permissions necessary to distribute
     such products and goods to Company and (3) has all
     rights and permissions necessary to grant to
     Company the right to redistribute such products
     and goods.
     
          (vii)     All mailing lists used in the
     conduct of the Business, other than those rented
     by Company for a single use, (the "Mailing Lists")
     are owned by Company and are (A) in a magnetic
     tape form in readable format, (B) contain all
     names and addresses of customers who have in the
     past purchased a product from Company, sorted to
     indicate which customers have purchased products
     (1) within 12 months prior to the Closing Date,
     (2) 12-24 months prior to the Closing Date, (3)
     24-36 months prior to the Closing Date and (4)
     more than 36 months prior to the Closing Date and
     (C) include a detailed transaction listing, with
     original source data including the names and
     addresses of people who have inquired about
     Company's catalogs, although they have not yet
     purchased, sorted to indicate which persons have
     made such inquiries during each of the four time
     periods set forth in clause (B) immediately above.
     The use of the mailing lists by Company does not
     violate, without limitation, Intellectual Property
     rights and rights of publicity or privacy of any
     Person, and is not in violation of any applicable
     Law or Order.  There is no limitation on the right
     of Company to transfer to Buyer any of the Mailing
     Lists.  As of the date of this Agreement, the
     Mailing Lists contain the following approximate
     numbers of customers and prospective customers:
     
               Number            Customers who purchased Company
                                 products during the calendar
                                 year:
                                 
48,900                           to October 31, 1997
57,800                           1996
49,500                           1995
               43,600            1994
               35,100            1993 and prior to such year
                                 
                                 
               Number            Customers who have inquired
                                 about Company products during
                                 the
                                 calendar year:
                                 
               6,500             to October 31, 1997
               8,000             1996
               8,000             1995
               7,000             1994
               7,000             1993 and prior to such year
                                 
                                 
          (viii)    Set forth on Schedule 3(m)(viii) is
     a list of permits obtained from governments and
     governmental agencies.
     
     (n)  Tangible Assets.

     The buildings, machinery, equipment (including the
computer software technology, telephone and
telecommunication systems) and other tangible assets
that Company owns, leases or uses in the Business are
free from material defects, have been maintained in
accordance with normal industry practice, are in good
operating condition and repair (subject to normal wear
and tear), are suitable for their intended use and are
capable of meeting all fulfillment service and call
service needs and performance standards required of
Company during periods of peak order activity relating
to the Business as heretofore conducted.  Set forth on
Schedule 3(n) is a list of the tangible assets owned by
the Company as of December 26, 1998.

     (o)  Inventory.

     Set forth on Schedule 3(o) is a priced-out
inventory detail listing of all inventory owned by
Company as of a date within five days of the Closing
Date, which is complete and correct in all material
respects.  The inventory of Company consists of raw
materials, work-in-process, supplies and finished
goods, all of which is in good and merchantable
condition and fit for the purpose for which it was
procured or manufactured and none of which is obsolete,
and none of which is damaged or defective.  The
inventory has been valued at the lower of cost or
market, in accordance with FIFO accounting and GAAP.

     (p)  Contracts.

     Schedule 3(p) lists all Contracts to which Company
is a party or by which Company or any of its assets may
be bound or subject.  Company has delivered to Buyer a
correct and complete copy of each written Contract.
With respect to each such Contract: (i) except as
otherwise provided in Schedule 3(p), the Contract is
legal, valid, binding, enforceable and in full force
and effect in all material respects; (ii) Company is
not, and to the Knowledge of each of the directors and
officers of either Seller, no other party is, in
material breach or default and no event has occurred
which, with notice or lapse of time or both, would
constitute a material breach or default or permit
termination, modification or acceleration under the
Contract; (iii) Company has not, and no party has
notified Company that it has, repudiated any material
provision of the Contract or indicated to any director
or officer of either Seller of its intent to cancel or
not renew the Contract; and (iv) except as disclosed on
Schedule 3(p), no consent is required of any party
thereto to transfer the benefits of each such Contract
to Buyer in connection with the transactions
contemplated in this Agreement.

     (q)  Predominant Customers.

     No single customer of Company accounts or
accounted for over five percent (5%) of the total
revenues of Company during any of the three (3)
complete fiscal years immediately preceding the date of
this Agreement.

     (r)  Change in Customers or Vendors.

     No customer or vendor whose annual volume of
purchases or sales during the year ended December 26,
1998 exceeded $5,000, in the case of a customer, or
$50,000, in the case of a vendor, has indicated to
Company that it intends to cease doing business with
Company or materially alter the amount or pricing of
the business done with Company.

     (s)  Notes and Accounts Receivable.

     Except as set forth in Schedule 3(s), all notes
and accounts receivable of Company are reflected
properly on their books and records, are valid
receivables subject to no setoffs or counterclaims, and
are current and collectible within 60 days at their
recorded amounts, subject only to the reserve for bad
debts set forth on the face of the Most Recent Balance
Sheet as adjusted in a manner consistent with past
practice for operations and transactions in the
Ordinary Course of Business through the Closing Date.

     (t)  Insurance.

     Company has supplied Buyer with a copy of each
insurance policy (including policies providing
property, casualty, liability and workers' compensation
coverage and bond and surety arrangements) with respect
to which Company is or is required to be (pursuant to
the provisions of any agreement or license or other
Contract to which it is party) a party, a named
insured, or otherwise the beneficiary of coverage.
With respect to each such insurance policy: (i) the
policy is legal, valid, binding, enforceable and in
full force and effect in all material respects; (ii)
neither Company nor any other party to the policy is in
material breach or default (including with respect to
the payment of premiums or the giving of notices), and
no event has occurred which, with notice or the lapse
of time or both, would constitute a material breach or
default, or permit termination, modification or
acceleration under the policy; (iii) no party to the
policy has repudiated any material provision thereof;
and (iv) Company has not been notified by any of its
insurance carriers that any premiums will materially
increase in the future or that any insurance coverage
provided by such policy will not be available in the
future on substantially the same terms as now in
effect.  Schedule 3(t) describes any and all policies
currently in effect and self-insurance arrangements
affecting Company or the Business.

     (u)  Product Warranty.

     All of the products manufactured, sold, leased or
delivered by Company have conformed in all material
respects with all applicable contractual commitments,
with all express and implied warranties, and with all
applicable Laws and Company has no material Liability
for replacement or repair thereof or other damages in
connection therewith, subject only to the reserve, if
any, for product warranty claims set forth on the face
of the Most Recent Balance Sheet (rather than in any
notes thereto) as adjusted for operations and
transactions in the Ordinary Course of Business through
the Closing Date.  Substantially all of the products
manufactured, sold, leased or delivered by Company are
subject to standard terms and conditions of sale or
lease.  Schedule 3(u) includes copies of the standard
terms and conditions of sale or lease for Company
(containing applicable guaranty, warranty and indemnity
provisions).

     (v)  Litigation.

     Schedule 3(v) sets forth each instance in which
Company (i) is subject to any outstanding Order or (ii)
is a party or, to the Knowledge of the directors or
officers of either Seller, is threatened to be made a
party to any Claim of, in, or before any Governmental
Body or before any arbitrator, which could reasonably
be expected to have a Material Adverse Effect.  Except
as set forth in Section 3(v), Company's insurance
policies as currently in effect will pay for the full
amount of any Adverse Consequences that may be suffered
by Company or Buyer with respect to any event specified
in Schedule 3(v).  Without limiting the generality of
the foregoing, Company has no material Liability
arising out of any injury (or alleged injury) to
individuals or property as a result of the ownership,
possession, or use of any product manufactured, sold,
leased or delivered by Company.

     (w)  Employees.

     Schedule 3(w) sets forth a complete list of
employees of Company, including the position or title
and the current annual compensation of each employee of
Company.  Company is not a party to or bound by any
collective bargaining agreement or other Contract with
a labor union or association representing any employee,
nor has it experienced any strike, work slowdown or
stoppage, or material grievance, claim of unfair labor
practices, or other collective bargaining dispute
within the past three years.  Company has not committed
any material unfair labor practice.  None of the
directors or officers of either Seller has any
Knowledge of any organizational effort presently being
made or threatened by or on behalf of any labor union
with respect to employees of Company.

     (x)  Employee Benefits.

     Except as set forth on Schedule 3(x), there are no
employee benefit plans or arrangements of any type
(whether or not described in section 3(3) of the
Employee Retirement Income Security Act of 1974, as
amended and the regulations thereunder, including,
without limitation, plans or arrangements providing for
deferred compensation, bonuses, stock options, fringe
benefits, cafeteria plan deferrals, flexible
arrangements or other similar plans or arrangements),
under which Company has or Buyer in the future could
have, directly or indirectly, any liability with
respect to any current or former employee of Company or
any Commonly Controlled Entity (within the meaning of
section 414(b), (c), (m), (n) or (o) of the Code).  The
Company has funded all amounts currently required to be
funded to its 401-k plan.

     (y)  Environment, Health and Safety.

     Except as disclosed on Schedule 3(y), to the
Knowledge of the directors and officers of either
Seller , Company and its predecessors and Affiliates:
(i) are and have been in compliance with all applicable
Environmental, Health and Safety Laws; (ii) there is no
judgment or Claim pending or threatened against Company
or any of its predecessors or Affiliates pursuant to
Environmental, Health and Safety Laws or principles of
common law relating to pollution, protection of the
environment or health and safety; and (iii) there are
no past or present events, conditions, circumstances,
activities, practices, incidents, agreements, actions
or plans which may prevent compliance with
Environmental, Health and Safety Laws, or which have
given rise to or could give rise to any Claim in
connection therewith.

     (z)  Certain Business Relationships With Company.

     Except as disclosed on Schedule 3(z), neither
Seller nor any of their Affiliates (other than Company)
owns any material asset, tangible or intangible, which
is used by Company in the Business.  All transactions
between Company, on the one hand, and any Affiliate of
Company, on the other hand, have occurred in the
Ordinary Course of Business on a basis no less
favorable to Company as would be obtained in a
comparable arm's length transaction with a Person not
an Affiliate.

     (aa) Disclosure.

     The representations and warranties of each Seller
contained in this Agreement, including the schedules
hereto and the documents required to be delivered by
the Company and/or Sellers hereunder (i) do not contain
any untrue statement of a material fact or (ii) omit to
state any material fact of which Sellers, or any of
their officers or directors has actual knowledge, which
fact is necessary in order to make the statements and
information contained in this Agreement not misleading.

     (bb) Processing of Returns.

     Company has consistently and timely processed all
customer claims with respect to returns of sold
products.

Section 4.     Representations and Warranties of the
Sellers and the Buyer.

     (a)  Representations and Warranties of the
Sellers.

     Each  Seller jointly and severally represents  and
warrants  to  the Buyer that the statements  set  forth
below  are correct and complete in all respects  as  of
the  date of this Agreement.  Such representations  and
warranties  and the covenants and agreements  contained
herein constitute a material inducement to the Buyer to
enter  into  this Agreement, to enter  into  the  other
Transaction   Documents,  to   purchase   the   Limited
Liability   Interests  and  to  consummate  the   other
transactions contemplated hereby and thereby.

          (i)  Organization and Corporate Powers of the
Sellers.

          Each  Seller is a corporation duly organized,
     validly  existing, and in good standing under  the
     laws of the State of Delaware.
     
          (ii) Authorization of Transaction.
     
          Each  Seller  has  full power  and  authority
     (including full corporate power and authority)  to
     execute  and deliver this Agreement and the  other
     Transaction Documents to which it is a  party  and
     to   perform   its   obligations   hereunder   and
     thereunder.   Without limiting the  generality  of
     the  foregoing,  the Board of  Directors  of  each
     Seller has duly authorized the execution, delivery
     and  performance of this Agreement by such  Seller
     in  accordance  with applicable law including  the
     General  Corporation Law of the State of  Delaware
     and   the   provisions  of  the   Certificate   of
     Incorporation  and  Bylaws of such  Seller.   This
     Agreement  and the other Transaction Documents  to
     which  it  is  a  party constitute the  valid  and
     legally   binding  obligations  of  each   Seller,
     enforceable  in  accordance with their  respective
     terms   and  conditions,  subject  to  bankruptcy,
     insolvency, reorganization, moratorium  and  other
     laws  of general application affecting the  rights
     and   remedies   of  creditors  and   to   general
     principles  of equity (regardless of whether  such
     enforcement is sought in a proceeding in equity or
     at law).
     
          (iii)     Noncontravention.
     
          Subject  to obtaining the consents listed  on
     Schedule  4(a)(iii) and compliance  with  the  HSR
     Act,  as necessary, neither the execution and  the
     delivery  of this Agreement, the other Transaction
     Documents  or  the  other  documents  contemplated
     hereby  and thereby, nor the consummation  of  the
     transactions contemplated hereby and thereby  will
     (i)  violate  any Law or Order of any Governmental
     Body or court to which either Seller is subject or
     any  provision of the Certificate of Incorporation
     and Bylaws of either Seller or (ii) conflict with,
     result in a breach of, constitute a default under,
     result in the acceleration of, create in any party
     the  right  to  accelerate, terminate,  modify  or
     cancel,  or require any notice under, any Contract
     to  which either Seller is a party or by which  it
     is bound or to which any of its assets are subject
     (or  result  in  the imposition  of  any  Security
     Interest  upon any of their assets)  except  where
     the    violation,   conflict,   breach,   default,
     acceleration,      termination,      modification,
     cancellation,  failure to  give  notice  or  other
     specified  occurrence would not  have  a  Material
     Adverse  Effect.  Except as set forth in  Schedule
     3(c), neither Seller needs to give any notice  to,
     make any filing with, or obtain any authorization,
     consent  or approval of any Governmental  Body  or
     other   Person  in  order  for  the   Parties   to
     consummate the transactions contemplated  by  this
     Agreement.
     
          (iv) Brokers' Fee.
     
          Neither   Seller   has   any   Liability   or
     obligation to pay any fees or commissions or other
     compensation to any broker, finder, or agent  with
     respect  to the transactions contemplated by  this
     Agreement for which the Buyer could become  liable
     or obligated.
     
          (v)     Worker's   Compensation    Insurance.
     Sellers agree that for any claims occurring  prior
     to   acquisition  by  the  Buyer  it   is   solely
     responsible  for the payment of all  premiums  due
     under    its    Retrospectively   Rated    Workers
     Compensation  Insurance and  they  agree  that  it
     shall  not  look to the Company to  pay  any  such
     premium,  regardless  of claims  history  for  the
     Company.   The  obligation of the Sellers  to  pay
     such premiums pursuant hereto shall not be limited
     by  the  provisions of Section 5(c)(iii)  of  this
     Agreement.
     
     (b)  Representations and Warranties of Buyer.

     Buyer represents and warrants to each Seller  that
each  of  the  statements set forth below is  true  and
correct   in   all   respects.   Such  representations,
warranties, covenants and agreements have constituted a
material  inducement to each Seller to enter into  this
Agreement,   to   enter  into  the  other   Transaction
Documents to which it has become a party, to  sell  the
Limited Liability Interests sold by it pursuant  hereto
and  to  consummate the other transactions contemplated
hereby and thereby.

          (i)  Organization of Buyer.
     
          Buyer   is   a  corporation  duly  organized,
     validly  existing and in good standing  under  the
     laws  of  the  State  of  Delaware,  and  has  all
     requisite  power and authority to own,  lease  and
     operate  its  properties  and  to  carry  on   its
     business   as  now  conducted.   Buyer   is   duly
     qualified  or licensed to do business  and  is  in
     good  standing in each jurisdiction in  which  the
     property  owned, leased or operated  by  it  makes
     such  qualification or licensing necessary, except
     in  any  jurisdiction where the failure to  be  so
     duly  qualified  or licensed or in  good  standing
     would  not  reasonably  be  expected  to  have   a
     material adverse effect on the ability of Buyer to
     perform its obligations under this Agreement.
     
          (ii) Authorization of Transaction.
     
          Buyer has full power and authority to execute
     and   deliver   this  Agreement  and   the   other
     Transaction Documents to which it is a  party  and
     to   perform   its   obligations   hereunder   and
     thereunder. Without limiting the generality of the
     foregoing, the execution, delivery and performance
     of   this  Agreement  by  Buyer  have  been   duly
     authorized in accordance with applicable law,  and
     the provisions of the Certificate of Incorporation
     and  Bylaws  of Buyer, including due authorization
     by the Board of Directors of Buyer. This Agreement
     constitutes   the   valid  and   legally   binding
     obligation  of  Buyer, enforceable  in  accordance
     with   its   terms  and  conditions,  subject   to
     bankruptcy, insolvency, reorganization, moratorium
     and  other  laws of general application  affecting
     the  rights  and  remedies  of  creditors  and  to
     general   principles  of  equity  (regardless   of
     whether such enforcement is sought in a proceeding
     in equity or at law).
     
          (iii)     Noncontravention.
     
          Subject  to compliance with the HSR  Act,  as
     necessary, neither the execution and the  delivery
     of this Agreement, the other Transaction Documents
     or  the  other documents contemplated  hereby  and
     thereby,  nor the consummation of the transactions
     contemplated hereby and thereby will  (i)  violate
     any Law or Order of any Governmental Body or court
     to  which Buyer is subject or any provision of its
     certificate of formation or operating agreement or
     (ii)  conflict  with,  result  in  a  breach   of,
     constitute   a  default  under,  result   in   the
     acceleration of, create in any party the right  to
     accelerate, terminate, modify or cancel or require
     any notice under, any Contract to which Buyer is a
     party  or by which it is bound or to which any  of
     its assets is subject. Buyer does not need to give
     any  notice to, make any filing with or obtain any
     authorization,   consent  or   approval   of   any
     Governmental Body or other Person in order for the
     Parties    to    consummate    the    transactions
     contemplated  by this Agreement, except  for  such
     notices,  filings,  authorizations,  consents   or
     approvals  as have been duly made or received,  as
     the case may be.
     
          (iv) Brokers' Fees.
     
          Buyer  has no liability or obligation to  pay
     any  fees or commissions or other compensation  to
     any  broker, finder or agent with respect  to  the
     transactions  contemplated by this  Agreement  for
     which Company or either Seller could become liable
     or obligated.
     
Section 5.     Covenants.

     (a)  Further Assurances.

     In the event that at any time after the Closing
any further action is necessary to carry out the
purposes of this Agreement or the other Transaction
Documents, each of the Parties will take such further
action (including the execution and delivery of such
further instruments and documents) as any other Party
reasonably may request, all at the sole cost and
expense of the requesting Party (unless the requesting
Party is entitled to indemnification therefor under
this Section 5).

     (b)  Confidentiality.

     Subject to the provisions of Section 9(a)
(entitled "Press Releases and Other Announcements")
each Seller will and will cause their respective
Affiliates, directors, officers and employees to, treat
and hold confidential all of the Confidential
Information and all terms of the transactions
contemplated by the Transaction Documents, refrain from
using any of the Confidential Information or any
transactional terms except in connection with this
Agreement (or as required to be disclosed to taxing
authorities in connection with the payment of Taxes)
and shall deliver promptly to Buyer or destroy, at the
request and option of Buyer, all tangible embodiments
(and all copies) of the Confidential Information which
are in his or its possession; provided, however, that
the foregoing shall not prevent any Person who is an
employee of Buyer from after the Closing to utilize any
Confidential Information as necessary in connection
with the exercise of his or her duties on behalf of
Buyer.  In the event that any of the Parties or their
respective directors, officers or employees is
requested or required (by oral question or request for
information or documents in any legal proceeding,
interrogatory, subpoena, civil investigative demand or
similar process) to disclose any Confidential
Information or any terms of the transactions
contemplated by the Transaction Documents, then such
Party will notify the other Parties promptly of the
request or requirement so that the other Parties may
seek an appropriate protective order or waive
compliance with the provisions of this Section 5(b).
If, in the absence of a protective order or the receipt
of a waiver hereunder, such Party or its director,
officer or employee is, on the advice of counsel,
compelled to disclose any Confidential Information or
any terms of the transactions contemplated by the
Transaction Documents to any tribunal or else stand
liable for contempt, such Party or director, officer or
employee may disclose such Confidential Information or
such transaction terms to the tribunal; provided,
however, that the disclosing Person shall use his or
its reasonable best efforts to obtain, at the
reasonable request of Buyer, an order or other
assurance that confidential treatment will be accorded
to such portion of the Confidential Information or
transaction terms required to be disclosed as Buyer
shall designate.

     (c)  Indemnification Provisions for the Benefit of
Buyer.

          (i)  Breach of Representations, Warranties or
     Covenants.  In the event that either Seller
     breaches any of its representations, warranties
     (which representations and warranties shall
     survive for a period of twelve (12) months from
     and after the Closing Date, except for (A) the
     representations and warranties in Section 3(k)
     (captioned "Tax Matters"), which shall remain in
     full force and effect until the expiration of all
     applicable statutes of limitations, and (B) the
     representations and warranties in Section 3(e)
     (captioned "Title to Assets"), and Section 3(b)
     and Section 4(a)(ii) (captioned "Authorization of
     Transaction"), which shall remain in full force
     and effect forever) or covenants contained in this
     Agreement and a Buyer Indemnified Party (as
     hereinafter defined) makes a written claim for
     indemnification against either Seller then, each
     Seller agrees jointly and severally to indemnify
     Buyer, its Affiliates and agents and their
     respective officers, directors and employees
     (collectively, the "Buyer Indemnified Parties";
     each a "Buyer Indemnified Party") from and against
     the entirety of Adverse Consequences (subject to
     the limitations in Section 5(c)(iii) below) any
     Buyer Indemnified Party may suffer through and
     after the date of the claim for indemnification,
     resulting from, arising out of, relating to, in
     the nature of, or caused by any such breach.
     
          (ii) Brokers.  Each Seller agrees jointly and
     severally to indemnify the Buyer Indemnified
     Parties from and against the entirety of any
     Adverse Consequences (subject to the limitations
     in Section 5(c)(iii) below) any Buyer Indemnified
     Party may suffer through and after the date of the
     claim for indemnification, resulting from, arising
     out of, relating to, in the nature of, or caused
     by the claims of any broker or finder engaged by
     or on behalf of Company or either Seller.
     
          (iii)     Limitations.
     
               (A)  Neither Seller shall have any
          obligation to indemnify the Buyer Indemnified
          Parties from and against any Adverse
          Consequences resulting from or arising out of
          this Agreement or the transactions
          contemplated hereby until the Adverse
          Consequences suffered in the aggregate by all
          Buyer Indemnified Parties is in excess of One
          Hundred Thousand Dollars ($100,000) (the
          "Basket Amount") (and then only for Losses in
          excess of the Basket Amount); provided,
          further, however, that except in respect of
          Adverse Consequences resulting from breaches
          of the representations and warranties of
          either Seller (if applicable) contained in
          Section 3(b) or Section 4(a)(ii) (captioned
          "Authorization of Transaction"), Section 3(e)
          (captioned "Limited Liability Interests") and
          Section 3(f) (captioned "Title to Assets") of
          this Agreement, the obligation of each Seller
          to jointly and severally indemnify the Buyer
          Indemnified Parties shall not exceed the
          aggregate amount of Eight Million Dollars
          ($8,000,000).
          
               (B)  Neither Seller shall have any
          obligation to indemnify any Buyer Indemnified
          Party from and against any Adverse
          Consequences resulting from or arising out of
          a breach of a representation or warranty made
          by such Party in this Agreement, if such
          Buyer Indemnified Party (1) had actual
          knowledge of such breach prior to the
          Closing, and (2) failed to communicate such
          knowledge in writing to a representative of
          Company.
          
     (d)  Indemnification Provisions for the Benefit of
the Sellers and Company.

          (i)  Breach of Representations, Warranties
     and Covenants.  In the event Buyer breaches any of
     its representations, warranties (which
     representations and warranties shall survive for a
     period of twelve (12) months from and after the
     Closing Date, except for the representations and
     warranties in Section 4(b)(ii) (captioned
     "Authorization of Transaction"), which shall
     remain in full force and effect forever and
     covenants contained in this Agreement and a Seller
     Indemnified Party (as hereinafter defined) makes a
     written claim for indemnification against Buyer,
     then Buyer agrees to indemnify each of Company,
     each Seller and their respective officers,
     directors, employees, Affiliates and agents
     (collectively, the "Seller Indemnified Parties";
     each a "Seller Indemnified Party") from and
     against the entirety of the Adverse Consequences
     any Seller Indemnified Party may suffer through
     and after the date of the claim for
     indemnification resulting from, arising out of,
     relating to, in the nature of, or caused by such
     breach.
     
          (ii) Brokers.  Buyer agrees to indemnify the
     Seller Indemnified Parties from and against the
     entirety of any Adverse Consequences any Seller
     Indemnified Party may suffer resulting from,
     arising out of, relating to, in the nature of, or
     caused by the claims of any broker or finder
     engaged by or on behalf of Buyer.
     
     (e)  Indemnification Matters Involving Third
Parties.

          (i)  If any third party shall notify any
     Party (the "Indemnified Party") with respect to
     any matter (a "Third Party Claim") which may give
     rise to a claim for indemnification against any
     other Party (the "Indemnifying Party") under this
     Section 5, then the Indemnified Party shall
     promptly notify each Indemnifying Party thereof in
     writing; provided, however, that no delay on the
     part of the Indemnified Party in notifying any
     Indemnifying Party shall relieve the Indemnifying
     Party from any obligation hereunder unless (and
     then solely to the extent) the Indemnifying Party
     is prejudiced thereby.  In determining the amount
     of Adverse Consequences for purposes of
     Sections 5(c), (d) and (e) hereof, the Parties
     shall make appropriate adjustments for tax effects
     and insurance coverage and take into account the
     time cost of money (using the Applicable Rate as
     the discount rate).
     
          (ii) Any Indemnifying Party will have the
     right to assume the defense of the Third Party
     Claim with counsel of its choice reasonably
     satisfactory to the Indemnified Party at any time
     within 20 days after the Indemnified Party has
     given notice of the Third Party Claim; provided,
     however, that the Indemnifying Party must conduct
     the defense of the Third Party Claim actively and
     diligently thereafter in order to preserve its
     rights in this regard; and provided further that
     the Indemnified Party may retain separate co-
     counsel at its sole cost and expense and
     participate in the defense of the Third Party
     Claim; provided, that, if the named parties to any
     such Third Party Claim (including any impleaded
     parties) include an Indemnified Party and the
     Indemnifying Party or one or more other
     Indemnified Parties and such Indemnified Party
     shall have been advised by its counsel in writing
     that there is a conflict of interest between such
     Indemnified Party and the Indemnifying Party or
     any such other Indemnified Party in the conduct of
     the defense thereof, then in any such case the
     reasonable fees and expenses of such separate
     counsel shall be borne by the Indemnifying Party.
     In the event that the Indemnifying Party fails to
     assume the defense of a Third Party Claim in the
     manner provided above in this Paragraph (ii) or
     fails to conduct the defense of a Third Party
     Claim actively and diligently after such
     assumption, the Indemnified Party shall have the
     right to select counsel of his or its choice (and
     at his or its sole discretion) and the reasonable
     fees and expenses of such counsel shall be paid by
     the Indemnifying Party.
     
          (iii)     So long as the Indemnifying Party
     has assumed and is conducting the defense of the
     Third Party Claim in accordance with
     Paragraph (ii) above, (A) the Indemnifying Party
     will not consent to the entry of any judgment or
     enter into any settlement with respect to the
     Third Party Claim without the prior written
     consent of the Indemnified Party (not to be
     withheld unreasonably) unless the judgment or
     proposed settlement involves only the payment of
     money damages by one or more of the Indemnifying
     Parties and does not impose an injunction or other
     equitable relief upon the Indemnified Party and
     (B) the Indemnified Party will not consent to the
     entry of any judgment or enter into any settlement
     with respect to the Third Party Claim without the
     prior written consent of the Indemnifying Party
     (not to be withheld unreasonably).
     
          (iv) In the event none of the Indemnifying
     Parties assumes and conducts the defense of the
     Third Party Claim in accordance with
     Paragraph (ii) above, (A) the Indemnified Party
     may defend against and consent to the entry of any
     judgment, or enter into any settlement with
     respect to, the Third Party Claim in any manner he
     or it reasonably may deem appropriate (although
     the Indemnified Party shall use reasonable efforts
     to consult with, and obtain prior written consent
     from, any Indemnifying Party in connection
     therewith, which consent shall not be unreasonably
     withheld or delayed) and (B) the Indemnifying
     Parties will remain responsible for any Adverse
     Consequences the Indemnified Party may suffer
     resulting from, arising out of, relating to, in
     the nature of, or caused by, the Third Party Claim
     to the fullest extent provided in this Section
     5(e).
     
          (v)  Buyer shall have the option of recouping
     any portion or all of any Adverse Consequences it
     may suffer out of the Escrow Deposit Amount
     provided, however, that in the event Sellers
     dispute the Buyer's right to make such election,
     such amount shall not be paid out of escrow, but
     such dispute shall promptly be submitted to
     binding arbitration pursuant to the provisions of
     Section 8 of this Agreement, in which case Buyer
     shall have the option of recouping any portion or
     all of any Adverse Consequences it may suffer as
     determined by such arbitration out of the Escrow
     Deposit Amount.
     
     (f)  Fraud.

     Except for a claim for indemnity which is related
to an Adverse Consequence which resulted from
intentional fraud on the part of a Seller, in which
case such Seller responsible for such intentional fraud
will not have the benefit of any of the limitations of
Section 5(c)(iii) or the twelve (12) month survival
limitation period, the foregoing provisions in
Sections 5(c) and (e) shall be the sole remedy of the
Buyer Indemnified Parties as against any Seller.

     (g)  Records.

     Buyer shall preserve and retain the corporate,
accounting, legal and other records of Company and the
Business that shall come into Buyer's possession as a
result of the transactions contemplated hereby for a
period of not less than seven (7) years from the
Closing Date and give reasonable access to each Seller
and their auditors, counsel and other authorized
representatives for the purpose of preparing or
defending tax returns or for other reasonable business
purposes.

     (h)  Third Party Consents.

     If the Parties have not obtained a consent or
approval necessary for the consummation of this
Agreement prior to the Closing Date and any condition
precedent to the Closing relating thereto shall have
been waived by Buyer, then such failure shall not
constitute by itself a breach of any representation or
warranty of Company or a Seller and Buyer shall
attempt, with the reasonable assistance of Company and
each Seller, when requested by Buyer, to obtain such
consents and approvals promptly after the Closing Date.

     (i)  (x) Sellers shall assign to Buyer the right
to the proceeds of all insurance claims in connection
with the insured fortuitous events which occurred prior
to Closing.  (y) Sellers will leave in the Company's
bank account all cash credited to such account on the
day of Closing.

     (j)  Access.

     Prior to the Closing, Buyer shall be entitled,
through its employees and representatives, to make such
investigations and examinations of Company, its books
and records, business, and assets as Buyer may
reasonably request.  The Company shall appoint a
primary contact for such inquiries.  In order that
Buyer may have the full opportunity to do so, Company
shall furnish Buyer and its representatives during such
period with all information concerning the Business as
Buyer or such representatives may reasonably request
and cause Company's officers, employees, consultants
agents, accountants and attorneys to cooperate fully
with Buyer and such representatives and to make full
disclosure of all information and documents requested
by Buyer or such representatives.  Any such
investigations and examinations shall be conducted at
reasonable times and under reasonable circumstances.
Except as otherwise provided in Section 5(c)(iii)(B),
no investigation by Buyer shall, however, limit,
diminish or obviate in any way the effectiveness of any
of the representations, warranties, covenants, or
agreements of Company or the Sellers contained in this
Agreement or the other Transaction Documents.

     (k)  Satisfaction of Closing Conditions.

     Company, on the one hand, and Buyer, on the other,
shall use best efforts to cause the satisfaction of the
conditions precedent to the obligation of the other
Parties to consummate the transactions contemplated
hereby.

     (l)  Conduct of Business.

     From the date hereof through the Closing Date,
except as otherwise previously approved in writing by
Buyer, Company shall conduct the Business only in the
Ordinary Course of Business and consistent with its
prior practices, shall not make or institute any
unusual or novel methods of purchase, sale, lease,
management, accounting or operation or that vary
materially from those in use as of the date hereof and
shall maintain, keep, and preserve the Business and
assets in good condition and repair.  In addition,
Company shall use its best efforts (i) to preserve the
business, properties and organization of Company
intact, (ii) to keep available to Buyer the services of
Company's present officers, employees, agents and
independent contractors, and (iii) to preserve for the
benefit of Buyer the goodwill of Company's suppliers,
customers, licensors, distributors of Company's
catalogs and others having business relations with it.
Without limiting the generality of the foregoing, prior
to the Closing Company shall not, without Buyer's prior
written approval which shall not be unreasonably
withheld or delayed, amend or propose to amend its
Certificate of Formation or Limited Liability Company
Agreement or take any action or enter into any
transaction of the sort described in Section 3(h) and
3(l), or which would cause any representation or
warranty made in Section 3(h) and 3(l) to be untrue.

     (m)  Insurance, etc.

     From the date hereof through the Closing Date,
Company shall: (i) maintain in force (including
necessary renewals thereof) the insurance policies
currently in effect, except to the extent that they may
be replaced with equivalent policies appropriate to
insure the Business, to the same extent as currently
insured, without material increase in cost.  Company
shall hold any proceeds from any policies received by
it prior to the Closing in trust for Buyer; (ii) comply
in all material respects with all Contracts and other
agreements to which it is a party and will not suffer
or permit to exist any condition or event that, with
notice or lapse of time or both, would constitute a
material default by it under any material Contract,
license or governmental authorization or permit, except
for lapses or terminations deemed to be appropriate in
the Ordinary Course of Business; (iii) duly observe and
conform, in all material respects, to all applicable
Laws and Orders; and (iv) notify Buyer of any lawsuit,
claim, proceeding, or investigation that after the date
hereof is threatened or commenced against it.

     (n)  Consents, etc.

     Each Party shall cooperate in obtaining all
required consents listed in Schedule 3(c) and
Schedule 4(a)(iii) and completion of other transactions
contemplated to have occurred as of the Closing and to
use best efforts to cause the fulfillment of the
conditions to the other Party's obligation to
consummate the transactions contemplated hereby.
Notwithstanding anything to the contrary herein
contained, the absence for any reason of any consents
(other than Required Consents) shall not be deemed a
breach of any of the conditions to the obligation of
Buyer to Close contained in Section 6 hereto.  Company
shall update the Schedules hereto to a date that is
within one week of the Closing Date.

     (o)  Material Adverse Change.

     Each party will give to the other prompt written
notice of any material adverse change in any fact
respecting which a representation or warranty has been
made by it herein.

     (p)  HSR Act.

     The Parties will use their reasonable best efforts
to cooperate with each other in the connection with all
filings required to be made in connection with the
transaction contemplated by this Agreement pursuant to
the Hart Scott Rodino Antitrust Improvements Act of
1976, as amended  ("the HSR Act") and to make all such
filings promptly following the date of this Agreement.

     (q)  Use of Mailing Lists by Sellers after
Closing.

          (i)  Buyer and Sellers agree that after the
Closing, Sellers may continue to use the Mailing Lists
for prospecting purposes in any of Sellers or their
Affiliates business that is not competitive with the
Company's business as conducted as of the Closing.
Without limiting the generality of the foregoing Buyer,
agrees that the businesses known Childswork/Childsplay
and Ninos are not competitive with the Company's
business as described above.  Notwithstanding the
foregoing, Sellers agrees not to sell or rent to a
third party any names on the Mailing Lists.

          (ii) and Sellers agree that after the
Closing, Sellers and their Affiliates shall not be
restricted from using any names included on the Mailing
Lists which, as of the Closing are also included on the
Mailing Lists of the other businesses of Sellers and
their Affiliates as having acquired or inquired about
the merchandise or catalog of such business.

Section 6.     Conditions to Obligation to Close.

     (a)  Conditions to Obligation of Buyer.

     The obligation of Buyer to consummate the
transactions to be performed by it in connection with
the Closing is subject to satisfaction of the following
conditions;

          (i) the representations and warranties set
    forth in Section 3 and Section 4(a) above shall be
    true and correct in all material respects at and
    as of the Closing Date and the covenants of
    Sellers in Section 5 above shall have been
    complied with in all material respects;
    
          (ii)Sellers shall have procured all of the
    Governmental Body and third party consents
    specified as Required Consents in Schedules 3(c)
    and 4(a)(iii) at or prior to the Closing;
    
          (iii)    no action, suit or proceeding is
    pending before any Governmental Body or arbitrator
    wherein an unfavorable Order would (A) prevent
    consummation of any of the transactions
    contemplated by this Agreement or the other
    Transaction Documents, (B) cause any of the
    transactions contemplated by this Agreement or the
    other Transaction Documents to be rescinded
    following consummation or (C) materially affect
    adversely the Limited Liability Interests or their
    value or the right of Buyer to own the Limited
    Liability Interests and to operate the Business
    (and no such Order shall be in effect);
    
          (iv)all registrations, filings,
    applications, notices, consents, approvals,
    orders, qualifications and waivers required in
    respect of the transactions contemplated hereby
    shall have been filed, made or obtained, and all
    waiting periods applicable under Law, including,
    without limitation, under the HSR Act, shall have
    expired or been terminated;
    
          (v) Sellers shall have delivered to Buyer a
    certificate signed by the Chief Executive Officer
    or a Vice President of Sellers to the effect that
    each of the conditions specified above in
    Section 6(a)(i)-(iv) is satisfied in all respects;
    
          (vi)Buyer shall have received from or on
    behalf of Sellers delivery of all the Closing
    Documents listed in Section 7(a) below;
    
          (vii)    all actions to be taken by each
    Seller in connection with consummation of the
    transactions contemplated hereby and by the other
    Transaction Documents and all certificates,
    opinions, instruments and other documents required
    to effect the transactions contemplated hereby and
    thereby will be reasonably satisfactory in form
    and substance to Buyer;
    
          (viii)   Sellers shall have delivered prior
    to Closing a complete, accurate and current, as of
    a date within one week prior to Closing,
    "marketing extract" in electronic form useable by
    Buyer, extracted from Company's database.  The
    marketing extract shall include, and each Seller
    hereby covenants that it will include:
    
               (A)  The names of all customers and
          potential customers, with addresses, ever
          obtained by Company, including but not
          limited to, the names and addresses of all
          customers, inquirers, ship to's, "giftees,"
          specifiers, resellers, etc.;
          
               (B)  For non-buyers, all retained
          information, including but not limited to,
          demographics, source codes and recency data;
          
               (C)  For buyers, associated transaction
          details, including but not limited to, dates
          and promotional sources of all transactions,
          products purchased in each transaction since
          January 1, 1995, partial customer service
          history associated with each transaction, pay
          type and credit worthiness information,
          demographic information, etc.; and
          
               (D)  Tables, legends and other
          explanatory information that will enable
          Buyer to interpret all coded information,
          such as source codes, product codes, etc.;
          
          In  the  event Sellers are unable to  deliver
     the  marketing extract in electronic form required
     by  this  Section  6(a)(viii),  Sellers  shall  be
     deemed  to have fulfilled its obligation hereunder
     by  delivering  to  Buyer at  Closing  a  complete
     system back-up of all of the data files containing
     all  of  the information requested in this Section
     6(a)(viii) and delivery to Buyer of the  marketing
     extract  in  electronic  form  requested  by  this
     Section 6(a)(viii).
     
          (ix) Sellers shall have received immediately
     prior to the Closing or simultaneously with the
     Closing the written consent of The CIT
     Group/Business Credit, Inc. to the transactions
     contemplated by this Agreement and appropriate
     lien releases;
     
          (x)  Company shall have repaid,
     simultaneously with the Closing and out of the
     proceeds from the transactions contemplated by
     this Agreement, in full all amounts payable to
     Select Service pursuant to the Prior Agreement and
     shall provide to Buyer evidence of such repayments
     and appropriate lien releases;
     
          (xi) Buyer shall have received an amendment
     to that certain Sublease Agreement pursuant to
     which the Company leases its headquarters, in form
     and substance attached hereto as Exhibit F; and
               
               Buyer  may waive any condition specified
     in  this Section 6(a) if it executes a writing  so
     stating at the Closing.
     
     (b)  Conditions to Obligation of Sellers.

     The obligation of Sellers to consummate the
transactions to be performed by them in connection with
the Closing is subject to satisfaction of the following
conditions:

          (i) the representations and warranties set
    forth in Section 4(b) above shall be true and
    correct in all material respects at and as of the
    Closing Date and the covenants of Buyer in
    Section 5 above shall have been complied with in
    all material respects;
    
          (ii)no action, suit or proceeding is pending
    before any Governmental Body or arbitrator wherein
    an unfavorable Order would (A) prevent
    consummation of any of the transactions
    contemplated by this Agreement or the other
    Transaction Documents or (B) cause any of the
    transactions contemplated by this Agreement or the
    other Transaction Documents to be rescinded
    following consummation or (C) affect adversely the
    ability of Buyer to acquire the Limited Liability
    Interests free and clear of all liens and
    encumbrances (and no such Order shall be in
    effect);
    
          (iii)    all registrations, filings,
    applications, notices, consents, approvals,
    orders, qualifications and waivers required in
    respect of the transactions contemplated hereby
    shall have been filed, made or obtained, and all
    waiting periods applicable under Law, including,
    without limitation, under the HSR Act, shall have
    expired or been terminated;
    
          (iv)Buyer shall have delivered to Sellers a
    certificate to the effect that each of the
    conditions specified above Section 6(b)(i)-(iii)
    is satisfied in all respects;
    
          (v) Sellers shall have received from Buyer
    all of the Closing Documents listed in
    Section 7(b) below;
    
          (vi)Sellers shall have received immediately
    prior to the Closing or simultaneously with the
    Closing the written consent of The CIT
    Group/Business Credit, Inc. to the transactions
    contemplated by this Agreement; and
    
          (vii)    all actions to be taken by Buyer in
    connection with consummation of the transactions
    contemplated hereby and by the other Transaction
    Documents and all certificates, opinions,
    instruments and other documents required to effect
    the transactions contemplated hereby and thereby
    will be reasonably satisfactory in form and
    substance to Sellers.
    
          Sellers may waive any condition specified in
    this Section 6(b) if they execute a writing so
    stating at the Closing.
    
Section 7.     Closing Documents.

     (a)  Sellers Deliveries.

          Sellers shall execute and deliver (or cause
     the execution and delivery of) the following
     documents to Buyer, prior to or simultaneously
     with the Closing:
     
          (i)  certificates evidencing the Limited
     Liability Interests duly endorsed by the Sellers
     for transfer.
     
          (ii) those Required Consents listed on
     Schedule 3(c) and 4(a)(iii), and all other
     documents necessary to convey good, valid and
     marketable title to the Limited Liability
     Interests.
     
          (iii)     a certificate, dated the Closing
     Date, of the Secretary of Company: (A) attaching
     copies, certified by such officer, as true and
     complete, of the Certificate of Formation and
     Limited Liability Company Agreement of Company, as
     amended to the Closing Date; (B) attaching
     resolutions of the Board of Directors of Sellers,
     as the sole members of Company in connection with
     the authorization and approval of the execution,
     delivery and performance by Company of this
     Agreement and the Transaction Documents;
     (C) setting forth the incumbency of the officer or
     officers of Company who have executed and
     delivered this Agreement and each other
     Transaction Document, including therein a
     signature specimen of each such officer or
     officers; (D) attaching copies, certified by the
     Secretary of State of the State of Delaware, of
     Company's Certificate of Formation; (E) certifying
     that no action, suit or proceeding is pending
     before any Governmental Body or arbitrator wherein
     an unfavorable Order would (1) prevent
     consummation of any of the transactions
     contemplated by this Agreement or the other
     Transaction Documents; (2) cause any of the
     transactions contemplated by this Agreement or the
     other Transaction Documents to be rescinded
     following consummation or (3) affect adversely the
     right of Sellers to acquire the Limited Liability
     Interests or pay the Purchase Price;
     
          (iv) an opinion of counsel to Company and the
     Sellers in form and substance as set forth in
     Exhibit C;
     
          (v)  UCC-3 financing statements terminating
     UCC-1 financing statements filed wherever and
     whenever, including with the Delaware Secretary of
     State and the Gwinett County and Fulton County
     Clerks' Offices from any Person holding a Security
     Interest in any of Company's assets, releasing all
     Security Interests held by each of them in the
     Company's assets, including, without limitation,
     those security interests evidenced by the UCC-1
     financing statements set forth on Schedule 7(a)(v)
     and those in favor of the CIT Group/Business
     Credit, Inc. as creditor;
     
          (vi) estoppel certificates in the form of
     Exhibit B from all lessors of real property, as
     required by Section 3(l)(i);
     
          (vii)     cancelled promissory note in the
     principal amount of $1,000,000 dated as of January
     7, 1998 made by Company payable to Select Service
     & Supply Co., Inc. and a letter of acknowledgment
     from Select Service & Supply Co., Inc. that such
     note had been paid in full that the related pledge
     and guaranty agreements had been terminated; and
     
          (viii)    the Escrow Agreement signed by
     Sellers and the Escrow Agent.
     
     (b)  Buyer Deliveries.

Buyer shall execute and deliver to Sellers (or Sellers
shall receive from third parties) prior to or
simultaneously with the Closing:

          (i)  a wire transfer of $750,000 to the
     Escrow Account;
     
          (ii) a wire transfer of $22,250,000, of which
     as of February 5, 1999, $543,178.08 shall be paid
     directly to Select Service;
     
          (iii)     a certificate, dated the Closing
     Date, of the Secretary or other authorized
     representative of Buyer:  (A) attaching
     resolutions of the Buyer's Board of Directors in
     connection with the authorization and approval of
     the execution, delivery and performance of this
     Agreement and the other Transaction Documents;
     (B) attaching copies, certified by such officer as
     true and complete of the Certificate of
     Incorporation and By-laws of Buyer; (C) setting
     forth the incumbency of the officer or officers of
     Buyer who have executed and delivered this
     Agreement and each other Transaction Document to
     which Buyer is a party, including therein a
     signature specimen of each such officer or
     officers; (D) attaching copies, certified by the
     Secretary of State of the State of Delaware, of
     Buyer's Certificate of Incorporation;
     (E) certifying that no action, suit or proceeding
     is pending before any Governmental Body or
     arbitrator wherein an unfavorable Order would
     (1) prevent consummation of any of the
     transactions contemplated by this Agreement or the
     other Transaction Documents, (2) cause any of the
     transactions contemplated by this Agreement or the
     other Transaction Documents to be rescinded
     following consummation or (3) affect adversely the
     right of Buyer to acquire the Limited Liability
     Interests or pay the Purchase Price;
     
          (iv) all material authorizations, consents
     and approvals of governments and governmental
     agencies referred to in Section 4(b)(iii) hereof;
     
          (v)  an opinion of counsel to Buyer, in form
     and substance as set forth in Exhibit D; and
     
          (vi) the Escrow Agreement signed by Buyer and
     the Escrow Agent.
     
Section 8.     Arbitration of Disputes.

     (a)  Mandatory Arbitration.

     Buyer, on the one hand and each Seller, on the
other, shall promptly submit any dispute, claim or
controversy arising out of or relating to this
Agreement or any Transaction Document (including,
without limitation, with respect to the meaning,
effect, validity, termination, interpretation,
performance or enforcement of this Agreement or such
Transaction Document) or any alleged breach (including
any action in tort, contract, equity or otherwise) to
binding arbitration before one arbitrator (the
"Arbitrator").  The Parties agree that, except as
otherwise provided herein respecting temporary or
preliminary injunctive relief, binding arbitration
shall be the sole means of resolving any dispute, claim
or controversy arising out of or relating to this
Agreement or any Transaction Document (including,
without limitation, with respect to the meaning,
effect, validity, termination, interpretation,
performance or enforcement of this Agreement or such
Transaction Document) or any alleged breach (including
any claim in tort, contract, equity or otherwise).

     (b)  Arbitrator's Qualifications and Selection.

     The Arbitrator shall be an active member of the
New York Bar, specializing for at least 15 years in
mergers and acquisitions.  The Arbitrator shall be
selected by the New York chapter head of the American
Arbitration Association upon the request of any Party.
The Arbitrator shall be selected within 30 days of
request.

     (c)  Governing Law; Written Decision.

     Any arbitration hereunder or under any Transaction
Document, shall be governed by the laws of the State of
New York applicable to a contract negotiated, signed
and wholly to be performed in New York, which laws the
Arbitrator shall apply in rendering his or her
decision.  The Arbitrator shall issue a written
decision, setting forth findings of fact and
conclusions of law, within 60 days after he or she
shall have been selected.  The Arbitrator shall have no
authority to award punitive or other exemplary damages.

     (d)  Procedures; Evidence; Experts.

     Any arbitration instituted by a Party shall be
held in New York, New York, in accordance with and
under the then-current provisions of the rules of the
American Arbitration Association, except as otherwise
provided herein.

          (i)  On application to the Arbitrator, any
     Party shall have rights to discovery to the same
     extent as would be provided under the Federal
     Rules of Civil Procedure and the Federal Rules of
     Evidence shall apply to any Arbitration under this
     Agreement; provided, however, that the Arbitrator
     shall limit any discovery or evidence such that
     his or her decision shall be rendered within the
     period referred to in Section 8(c).
     
          (ii) The Arbitrator may, at his or her
     discretion and at the expense of the Party(ies)
     who will bear the cost of the Arbitration, employ
     experts to assist him or her in his or her
     determinations.
     
     (e)  Costs.

     The costs of the Arbitration proceeding and any
proceeding in court to confirm or to vacate any
arbitration award or to obtain temporary or preliminary
injunctive relief as provided in Section 8(g), as
applicable (including, without limitation, actual
attorneys' fees and costs), shall be borne solely by
the unsuccessful Party and shall be awarded as part of
the Arbitrator's decision, unless the Arbitrator shall
otherwise allocate such costs, for reasons set forth in
such decision.

     (f)  Consent to Jurisdiction.

     Any judgment upon any award rendered by the
Arbitrator may be entered in and enforced by any court
of competent jurisdiction.  The Parties expressly
consent to the jurisdiction of the courts (Federal and
state) in New York, New York to enforce any award of
the Arbitrator or to render any provisional or
injunctive relief in connection with or in aid of the
arbitration.  The Parties expressly consent to the
personal and subject matter jurisdiction of the
Arbitrator to arbitrate any and all matters to be
submitted to arbitration hereunder.  None of the
Parties hereto shall challenge any arbitration
hereunder on the grounds that any Person necessary to
such arbitration (including, without limitation, any
Party hereto) shall have been absent from such
arbitration for any reason, including, without
limitation, that such Person shall have been the
subject of any bankruptcy, reorganization or insolvency
proceeding.

     (g)  Injunctive Relief.

     This Section 8 shall not prevent any Party from
seeking or obtaining temporary or preliminary
injunctive relief in a court for any breach or
threatened breach of any provision of this Agreement or
any Transaction Document; provided, that the
determination whether such breach or threatened breach
shall have occurred and the remedy therefor (other than
with respect to such preliminary or temporary relief)
shall be made by arbitration pursuant to this
Section 8.

     (h)  Indemnification.

     The Parties shall indemnify the Arbitrator and any
experts employed by the Arbitrator and hold them
harmless from and against any Claim arising out of any
arbitration under this Agreement or any Transaction
Document, unless resulting from the willful misconduct
of the Person indemnified.

     (i)  Survival.

     The provisions of this Section 8 shall survive the
termination of this Agreement and any Transaction
Document.

     (j)  WAIVER OF JURY TRIAL; EXEMPLARY DAMAGES.

     ALL PARTIES HEREBY WAIVE THEIR RIGHTS TO TRIAL BY
JURY WITH RESPECT TO ANY DISPUTE ARISING UNDER THIS
AGREEMENT OR ANY TRANSACTION DOCUMENT.  No Party shall
be awarded punitive or other exemplary damages
respecting any dispute arising under this Agreement or
any Transaction Document.

     (k)  Attorneys' Fees.

     The unsuccessful Party to any court or other
proceeding arising out of this Agreement that is not
resolved by arbitration shall pay to the prevailing
Party all attorneys' fees and costs actually incurred
by the prevailing Party, in addition to any other
relief to which it may be entitled.  As used in this
Section 8 and elsewhere in this Agreement, "actual
attorneys' fees" or "attorneys' fees actually incurred"
means the full and actual costs of any real services
actually performed in connection with the matter for
which such fees are sought, calculated on the basis of
the usual fees charged by the attorneys performing such
services and shall not be limited to "reasonable
attorneys' fees" as that term may be defined in
statutory or decisional authority.

     (l)  Interest.

     Any amount payable by one Party to another under
this Section 8, shall bear interest at the rate of 12%
per annum from the date due until paid.

     Section 9.     Other Agreements.

     (a)  Press Releases and Public Announcements.

     Neither Seller shall issue any press release or
make any public announcement relating to the purchase
and sale of the Company or disclose to any third party,
other than its legal and financial advisors and others
who need to know in order to consummate this Agreement,
the terms of this Agreement or the other Transaction
Documents, without the prior written approval of Buyer;
provided, however, that any Party may make any public
disclosure it believes in good faith is required by
applicable law or any listing or trading agreement
concerning its publicly-traded securities (in which
case the disclosing Party will use its reasonable best
efforts to advise the other Parties prior to making the
disclosure).

     (b)  Filings.

     Each of the Parties agrees to use commercially
reasonable efforts to effect all necessary
registrations, filings and submissions of information
requested by Governmental Bodies, necessary to
consummate and make effective as promptly as
practicable the transactions contemplated by this
Agreement and to cooperate with the other Parties in
connection with the foregoing.

     (c)  No Third-Party Beneficiaries.

     This Agreement shall not confer any rights or
remedies upon any Person other than the Parties and
their respective successors and permitted assigns.

     (d)  Entire Agreement.

     This Agreement and the Transaction Documents
(including the documents referred to herein and
therein) constitute the entire agreement among the
Parties and supersede any prior and contemporaneous
understandings, agreements or representations by or
among the Parties (including, without limitation),
written or oral, to the extent they related in any way
to the subject matter hereof.

     (e)  Succession and Assignment.

     This Agreement shall be binding upon and inure to
the benefit of the Parties named herein and their
respective successors and permitted assigns. No Party
may assign either this Agreement or any of its rights,
interests or obligations hereunder without the prior
written approval of the other Parties.

     (f)  Counterparts.

     This Agreement may be executed in one or more
counterparts, each of which shall be deemed an original
but all of which together will constitute one and the
same instrument.

     (g)  Headings.

     The section headings contained in this Agreement
are inserted for convenience only and shall not affect
in any way the meaning or interpretation of this
Agreement.

     (h)  Notices.

     All notices, requests, demands, claims and other
communications hereunder will be in writing.  Any
notice, request, demand, claim or other communication
hereunder shall be deemed duly given if (and then two
Business Days after) it is sent by registered or
certified mail, return receipt requested, postage
prepaid and addressed to the intended recipient as set
forth below:

          If to Sellers:
          
          to:
          
          Genesis Direct, Inc.
          100 Plaza Drive
          Secaucus, NJ  07094
          Facsimile:  (201) 583-3611
          Attention:  Raphael S. Grunfeld, Esq.
          
          with a copy in each case, to:
          
          Morrison & Foerster LLP
          1290 Avenue of the Americas
          New York, NY  10104
          Facsimile:  (212) 468-7900
          Attn:  Ira A. Greenstein, Esq.
          
          
          If to Buyer:
          
          School Specialty, Inc.
          1000 North Bluemound Drive
          Appleton, WI 54914
          Facsimile:  (920) 734-6276
          Attention:     Daniel P. Spalding
          
          with a copy to each case, to:
          
          Franzoi & Franzoi, S.C.
          514 Racine Street
          Menasha, WI54952
          Facsimile: (920)725-0998
          Attention:  Joseph F. Franzoi, Esq.
          
     Any Party may send any notice, request, demand,
claim or other communication hereunder to the intended
recipient at the address set forth above using any
other means (including personal delivery, expedited
courier, messenger service, telecopy, telex, ordinary
mail or electronic mail), but no such notice, request,
demand, claim or other communication shall be deemed to
have been duly given unless and until it actually is
received by the intended recipient. Any Party may
change the address to which notices, requests, demands,
claims and other communications hereunder are to be
delivered by giving the other Parties notice in the
manner herein set forth.

     (i)  Governing Law.

     This Agreement shall be governed by and construed
in accordance with the domestic laws of the State of
New York without giving effect to any choice or
conflict of law provision or rule (whether of the State
of New York or any other jurisdiction) that would cause
the application of the laws of any jurisdiction other
than the State of New York.

     (j)  Amendments and Waivers.

     No amendment of any provision of this Agreement
shall be valid unless the same shall be in writing and
signed by each Party.  No waiver by any Party of any
default, misrepresentation or breach of warranty or
covenant hereunder, whether intentional or not, shall
be deemed to extend to any prior or subsequent default,
misrepresentation or breach of warranty or covenant
hereunder or affect in any way any rights arising by
virtue of any prior or subsequent such occurrence.

     (k)  Severability.

     Any term or provision of this Agreement that is
invalid or unenforceable in any situation in any
jurisdiction shall not affect the validity or
enforceability of the remaining terms and provisions
hereof or the validity or enforceability of the
offending term or provision in any other situation or
in any other jurisdiction.

     (l)  Expenses.

     Each Party will bear its own costs and expenses
(including, without limitation, fees and expenses of
accountants, attorneys, financial advisors and brokers)
incurred in connection with this Agreement, the other
Transaction Documents and the preparation and
negotiation thereof and the consummation of the
transactions contemplated hereby and thereby
("Transaction Expenses").

     (m)  Construction.

     The Parties have participated jointly in the
negotiation and drafting of this Agreement and the
other Transaction Documents.  In the event an ambiguity
or question of intent or interpretation arises, this
Agreement and the other Transaction Documents shall be
construed as if drafted jointly by the Parties and no
presumption or burden of proof shall arise favoring or
disfavoring any Party by virtue of the authorship of
any of the provisions of this Agreement and the other
Transaction Documents.  Any reference to any federal,
state, local or foreign statute or law shall be deemed
also to refer to all rules and regulations promulgated
thereunder, unless the context requires otherwise.  The
word "including" shall mean including without
limitation.

     (n)  Incorporation of Appendices, Exhibits and
Schedules.

     The Exhibits, Appendices and Schedules identified
in this Agreement are incorporated herein by reference
and made a part hereof

     (o)  Termination.

     Anything herein or elsewhere to the contrary
notwithstanding, this Agreement may be terminated and
the transactions contemplated hereby abandoned at any
time prior to the Closing Date:

          (i)  By mutual consent of the respective
     Boards of Sellers, on the one hand, and Buyer, on
     the other;
     
          (ii) By Sellers, if any of the conditions set
     forth in Sections 6(b) and 7(b) shall have become
     incapable of fulfillment and shall not have been
     waived by Sellers;
     
          (iii)     By Buyer, if any of the conditions
     set forth in Sections 6(a) or 7(a) shall have
     become incapable of fulfillment and shall not have
     been waived by Buyer; or
     
          (iv) By any Party, if the transactions
     contemplated hereby are not consummated on or
     before  March 31, 1999.
     
     IN WITNESS WHEREOF, the Parties hereto have
executed this Agreement as of the date first above
written.

SCHOOL SPECIALTY, INC.

By:/s/ Daniel P. Spalding
   --------------------------
   Name:  Daniel P. Spalding
   Title:  CEO
   
   
SELLERS:


GENESIS DIRECT, INC.


By:/s/ Warren Struhl
- ---------------------------
   Name:  Warren Struhl
   Title:  CEO
   
   
LITTLE GENESIS, INC.


By:/s/ Ronald Beranto
- --------------------------
   Name:  Ronald Beranto
   Title:  CFO
   
   
   



                           
                           
                           



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