VLASIC FOODS INTERNATIONAL INC
DEF 14A, 1998-10-20
FOOD AND KINDRED PRODUCTS
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<PAGE>   1
                                  SCHEDULE 14A
                                 (RULE 14a-101)
 
                    INFORMATION REQUIRED IN PROXY STATEMENT
 
                            SCHEDULE 14A INFORMATION
          PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                     EXCHANGE ACT OF 1934 (AMENDMENT NO.  )
 
     Filed by the Registrant [X]

     Filed by a Party other than the Registrant [ ]
 
     Check the appropriate box:
 
     [ ] Preliminary Proxy Statement        [ ] Confidential, for Use of the
                                                Commission Only (as permitted by
                                                Rule 14a-6(e)(2))
     [X] Definitive Proxy Statement
 
     [ ] Definitive Additional Materials
 
     [ ] Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                          VLASIC FOODS INTERNATIONAL, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)

 
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
     [X] No fee required.
 
     [ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and
         0-11.
 
     (1) Title of each class of securities to which transaction applies:
 
- --------------------------------------------------------------------------------
 
     (2) Aggregate number of securities to which transaction applies:
 
- --------------------------------------------------------------------------------
 
     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
         filing fee is calculated and state how it was determined):
 
- --------------------------------------------------------------------------------
 
     (4) Proposed maximum aggregate value of transaction:
 
- --------------------------------------------------------------------------------
 
     (5) Total fee paid:
 
- --------------------------------------------------------------------------------
 
     [ ] Fee paid previously with preliminary materials.
 
     [ ] Check box if any part of the fee is offset as provided by Exchange Act
         Rule 0-11(a)(2) and identify the filing for which the offsetting fee
         was paid previously. Identify the previous filing by registration
         statement number, or the form or schedule and the date of its filing.
 
     (1) Amount previously paid:
 
- --------------------------------------------------------------------------------
 
     (2) Form, schedule or registration statement no.:
 
- --------------------------------------------------------------------------------
 
     (3) Filing party:
 
- --------------------------------------------------------------------------------
 
     (4) Date filed:
 
- --------------------------------------------------------------------------------
<PAGE>   2
 
                                 [VLASIC LOGO]
 
                                  Vlasic Plaza
                              Six Executive Campus
                       Cherry Hill, New Jersey 08002-4112
 
                                                                October 20, 1998
 
NOTICE OF ANNUAL MEETING OF SHAREOWNERS
TUESDAY, DECEMBER 1, 1998
 
Dear Fellow Shareowner:
 
You are cordially invited to attend Vlasic Foods International's 1998 Annual
Meeting of Shareowners to be held at the Hyatt Regency Greenwich, in Greenwich,
Connecticut, on Tuesday, December 1, 1998, beginning at 10:00 a.m., Eastern
Standard Time. The purpose of the meeting is to:
 
     1. Elect directors.
 
     2. Ratify the appointment of accountants.
 
     3. Transact any other business properly brought before the meeting.
 
If you were a shareowner of record at the close of business on October 2, 1998,
you may vote by proxy or in person at the annual meeting. Your vote is
important. Whether you plan to attend the annual meeting or not, PLEASE
COMPLETE, DATE, AND SIGN THE ENCLOSED PROXY CARD and mail it in the envelope
provided. If you attend the meeting and prefer to vote in person, you may do so
even if you have previously returned your proxy card.
 
If you wish to attend the annual meeting, you will need to present your
admission ticket at the door. Your admission ticket is printed on the back cover
of this proxy statement, and directions to the annual meeting are on page 16.
 
                                               Sincerely yours,
 
                                               /s/ ROBERT F. BERNSTOCK
                                               Robert F. Bernstock
                                               President and Chief Executive
                                               Officer
<PAGE>   3
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                              PAGE NO.
                                                              --------
<S>                                                           <C>
Questions and Answers About the Annual Meeting..............      1
 
Election of Directors (Proxy Item No. 1)....................      2
     Structure of the Board.................................      2
     Board Meetings and Committees..........................      4
     Compensation of Directors..............................      5
 
Ownership of Vlasic Common Stock............................      6
     Ownership by Directors and Executive Officers..........      6
     Ownership by Others....................................      6
     Principal Shareowners..................................      7
     Directors and Executive Officers Stock Ownership
       Reports..............................................      8
 
Compensation of Executive Officers..........................      8
     Report of the Compensation and Organization
       Committee............................................      8
     Summary of Executive Compensation......................     10
     Summary Compensation Table.............................     10
     Option Grants in Last Fiscal Year......................     11
     Aggregated Option Exercises in Last Fiscal Year and
       Fiscal Year-End Option Values........................     12
     Stock Price Performance Graph..........................     13
     Pension Plans..........................................     14
     Termination Arrangements...............................     14
 
Ratification of Independent Accountants (Proxy Item No.
  2)........................................................     15
 
Other Matters...............................................     15
 
Submission of Shareowners Proposals.........................     15
 
Map and Directions to Annual Meeting........................     16
</TABLE>
<PAGE>   4
 
PROXY STATEMENT FOR THE VLASIC FOODS INTERNATIONAL INC.
1998 ANNUAL MEETING OF SHAREOWNERS
 
QUESTIONS AND ANSWERS ABOUT THE ANNUAL MEETING
 
WHY DID YOU SEND ME THIS PROXY STATEMENT?
 
We sent you this proxy statement and the enclosed proxy card because Vlasic
Foods International's ("Vlasic's") Board of Directors is soliciting your proxy
to vote your shares at the 1998 Annual Meeting of Shareowners. This proxy
statement includes information about the issues to be voted upon at the meeting.
 
This proxy statement is being mailed to shareowners on or about October 20,
1998, to all shareowners of record at the close of business on October 2, 1998.
On this record date, there were 45,488,319 shares of Vlasic common stock
outstanding and entitled to vote.
 
HOW MANY VOTES DO I HAVE?
 
Each share of Vlasic common stock that you own entitles you to one vote.
 
HOW DO I VOTE?
 
You can vote by completing, signing, dating, and returning the enclosed proxy
card. When a proxy is returned properly dated and signed, the shares represented
thereby will be voted by the person named as the Directors' proxy in accordance
with each shareowner's directions. Proxies will also be considered to be
confidential voting instructions to the applicable Trustee with respect to
shares held in accounts under the Vlasic Foods International Savings and 401(k)
Plan for Salaried Employees, the Vlasic Foods International Savings and 401(k)
Plan for Hourly-Paid Employees or one of the Campbell Soup Company Savings and
401(k) Plans (collectively "Plans"). If participants in these Plans are also
shareowners of record under the same account information, they will receive a
single proxy which represents all shares. If the account information is
different, then the participants will receive separate proxies.
 
Shareowners are urged to specify their choices by marking the appropriate boxes
on the enclosed proxy card. If a proxy card is dated, signed and returned
without specifying choices, the shares will be voted as recommended by the
Directors (or, in the case of participants in the Plans referred to above, may
be voted at the discretion of the applicable Trustee).
 
Proxies marked as abstaining (including proxies containing broker non-votes) on
any matter to be acted upon by shareowners will be treated as present at the
meeting for purposes of determining a quorum but will not be counted as votes
cast on such matters.
 
A shareowner giving a proxy may revoke it by notifying the Corporate Secretary
in writing any time before it is voted. If a shareowner wishes to give a proxy
to someone other than the Directors' proxy, all three names appearing on the
enclosed proxy may be crossed out and the name of another person inserted. The
signed proxy card must be presented at the meeting by the person representing
the shareowner.
 
You may come to the annual meeting and cast your vote there. Please bring the
admission ticket, which can be found on the back cover of this proxy statement.
If your shares are held in the name of your broker, bank, or other nominee and
you wish to vote at the annual meeting, you must bring an account statement or
letter from the nominee indicating that you were the beneficial owner of the
shares on October 2, 1998, the record date for voting.
 
This solicitation of proxies is made on behalf of the Board of Directors of
Vlasic with authorization of the Board, and Vlasic will bear the cost. Copies of
proxy solicitation material will be mailed to shareowners, and employees of
Vlasic may communicate with shareowners to solicit their proxies. Brokers, banks
and others holding stock in their names, or in names of nominees, may request
and forward copies of the proxy solicitation material to beneficial
 
                                        1
<PAGE>   5
 
owners and seek authority for execution of proxies, and Vlasic will reimburse
them for their expenses in so doing at the rates approved by the New York Stock
Exchange.
 
WHO WILL COUNT THE VOTE?
 
Representatives of First Chicago Trust Company of New York and the Corporate
Secretary will tabulate the votes and serve as judges of election.
 
HOW CAN I GAIN ADMITTANCE TO THE ANNUAL MEETING?
 
If you plan to attend the annual meeting, you will need to bring your admission
ticket that is printed on the back cover of this proxy statement. Shareowners
who do not have admission tickets will be admitted upon verification of
ownership at the door. Directions to the annual meeting are located on page 16
of this proxy statement.
 
ELECTION OF DIRECTORS (PROXY ITEM NO. 1)
 
The Board of Directors, pursuant to the By-Laws, has determined that the number
of directors of Vlasic shall be seven. The directors are to be elected to hold
office until the next Annual Meeting of Shareowners and until their successors
are elected and shall have qualified. Directors are elected by a majority of the
votes cast. Except as otherwise specified in the proxy, proxies will be voted
for election of the nominees named below.
 
If a nominee becomes unable or unwilling to serve, proxies will be voted for
election of such person as shall be designated by the Board of Directors;
however, the management knows of no reason why any nominee should be unable or
unwilling to serve.
 
STRUCTURE OF THE BOARD
 
The following table sets forth information concerning the nominees as of October
2, 1998:
 
<TABLE>
<S>                          <C>
ROBERT F. BERNSTOCK          PRINCIPAL OCCUPATION: PRESIDENT AND CHIEF EXECUTIVE OFFICER,
                             VLASIC FOODS INTERNATIONAL INC.
[PHOTO]                      FIRST BECAME DIRECTOR: 1998
                             AGE: 47
                             Mr. Bernstock has been President and Chief Executive Officer
                             of Vlasic since March, 1998. In July of 1997, Mr. Bernstock
                             served as Executive Vice President of Campbell Soup Company
                             and President of its Specialty Foods Division which was spun
                             off in March, 1998 as Vlasic Foods International Inc. Prior
                             to that, he was appointed President -- U.S. Grocery Division
                             and Senior Vice President of Campbell Soup Company in March,
                             1996. Mr. Bernstock served as President -- International
                             Grocery Division from August 1994 to February 1996. He
                             served as President -- International Soup Division from
                             June, 1993 to July, 1994 and was Vice President of Campbell
                             Soup Company. Mr. Bernstock is a director of First Brands
                             Corporation, the National Food Processors Association, the
                             Rowan University College of Business Administration, the
                             Philadelphia Tennis Patrons, and Grocery Manufacturers of
                             America and is a Trustee Emeritus for the Campbell Soup
                             Foundation, Conference Board of Canada and Canada's National
                             Institute of Nutrition.
</TABLE>
 
                                        2
<PAGE>   6
<TABLE>
<S>                          <C>
 
ROBERT T. BLAKELY            PRINCIPAL OCCUPATION: EXECUTIVE VICE PRESIDENT AND CHIEF
                             FINANCIAL OFFICER, TENNECO INC.
[PHOTO]                      FIRST BECAME DIRECTOR: 1998
                             AGE: 56
                             Mr. Blakely has been an Executive Vice President and Chief
                             Financial Officer of Tenneco Inc. since 1981. He is a
                             Director of the New York City Ballet, the Manhattan and
                             Bronx Council of the Boy Scouts of America, Solutia Inc. and
                             the United Way of Greenwich. He is also a Trustee of Cornell
                             University.
 
MORRIS A. COHEN              PRINCIPAL OCCUPATION: MATSUSHITA PROFESSOR, THE WHARTON
                             SCHOOL OF THE UNIVERSITY OF PENNSYLVANIA
[PHOTO]                      FIRST BECAME DIRECTOR: 1998
                             AGE: 50
                             Mr. Cohen is the Matsushita Professor of Manufacturing and
                             Logistics at the Wharton School of the University of
                             Pennsylvania. He has been a Professor at the Wharton School
                             since 1974. He has been a visiting faculty member at
                             Stanford University and the Massachusetts Institute of
                             Technology, and is Co-Director of Wharton's Fishman-
                             Davidson Center for Service and Operations Management. He is
                             currently a member of Editorial Advisory Board of Supply
                             Chain Management Review, the Journal of Production and
                             Operations Management, and the Journal of Manufacturing and
                             Service Operations Management. He has also done consulting
                             work at Saturn Corp., Intel, IBM, Campbell Soup Company, the
                             U.S. Navy and Teradyne.
 
RICHARD L. HUBER             PRINCIPAL OCCUPATION: CHAIRMAN AND CHIEF EXECUTIVE OFFICER,
                             AETNA, INC.
[PHOTO]                      FIRST BECAME DIRECTOR: 1998
                             AGE: 61
                             Mr. Huber has been Chairman and Chief Executive Officer of
                             Aetna, Inc. since March, 1998. He served as President and
                             Chief Executive Officer of Aetna since July, 1997 and Vice
                             Chairman from 1995 - 1997. He served as President and Chief
                             Operating Officer of Grupo Wasserstein Perella from
                             1994 - 1995 and Vice Chairman of Continental Bank from
                             1990 - 1994. Mr. Huber is a director of Aetna, Inc. and
                             Capital Re Corporation. He is a Trustee of the Mark Twain
                             House and Trinity College.
 
LAWRENCE C. KARLSON          PRINCIPAL OCCUPATION: CHAIRMAN, AMERISOURCE HEALTH
                             CORPORATION
[PHOTO]                      FIRST BECAME DIRECTOR: 1998
                             AGE 55
                             Mr. Karlson is Chairman of Amerisource Health Corporation.
                             He also provides consulting services to a wide variety of
                             businesses. Prior to 1993, he served as Chairman of
                             Spectra-Physics AB, formerly Pharos AB, where he had also
                             served as President and CEO. Mr. Karlson is a director of
                             AmeriSource Health Corporation, CDI Corporation and
                             Spectra-Physics Lasers Inc.
</TABLE>
 
                                        3
<PAGE>   7
<TABLE>
<S>                          <C>
 
DONALD J. KELLER             PRINCIPAL OCCUPATION: CHAIRMAN, VLASIC FOODS INTERNATIONAL
                             INC.
[PHOTO]                      FIRST BECAME DIRECTOR: 1998
                             AGE: 66
                             Mr. Keller is Chairman of Vlasic Foods International Inc. He
                             served as Chairman for Prestone Products Corporation from
                             1995 - 1997 and as Chairman of B. Manischewitz Co. from
                             1993 - 1998. His experience includes WestPoint Pepperell
                             Inc. where he served as President and Chief Operating
                             Officer and General Foods Corporation, where he became an
                             Executive Vice President. Mr. Keller is a Director of Dan
                             River Inc. and Air Express International.
 
SHAUN F. O'MALLEY            PRINCIPAL OCCUPATION: CHAIRMAN EMERITUS, PRICE WATERHOUSE
                             LLP
[PHOTO]                      FIRST BECAME DIRECTOR: 1998
                             AGE: 63
                             Mr. O'Malley retired from Price Waterhouse in 1995. He
                             served at Price Waterhouse for many years, most recently as
                             Chairman and Senior Partner. Mr. O'Malley is a director of
                             the Wharton School at the University of Pennsylvania, Horace
                             Mann Educators Corporation, Coty, Inc. and the Curtis
                             Institute of Music.
</TABLE>
 
         YOUR BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THESE NOMINEES
 
BOARD MEETINGS AND COMMITTEES
 
Our Board of Directors met four times in fiscal 1998 following the spin-off of
Vlasic as an independent company on March 30, 1998. In addition to meetings of
the Board, directors attended meetings of Board committees. Each director
attended 75% or more of the total meetings of the Board of Directors and the
Board Committees on which the director served. A description of each committee
and its membership as of the record date follows.
 
Audit Committee
 
Members: Mr. Blakely, Chair; Mr. Cohen; Mr. Karlson
 
The Audit Committee, composed of non-employee directors, met once in fiscal
1998. The committee's mission is to oversee the adequacy of Vlasic's internal
control systems and the accuracy and integrity of its financial reporting. In
addition, the Audit Committee sets a positive "tone at the top" which fosters a
company-wide attitude of integrity and control consciousness.
 
The Committee recommends the appointment of Vlasic's independent accountants and
confers independently with the internal auditors and the independent
accountants. The Committee reviews non-audit services to be performed by the
independent accountants and determines appropriate fees for both audit and
non-audit services.
 
Compensation and Organization Committee
 
Members: Mr. O'Malley, Chair; Mr. Huber; Mr. Keller
 
The Compensation and Organization Committee, composed of non-employee directors,
met once in fiscal 1998. The mission of the Compensation and Organization
Committee is to provide an independent review of Vlasic's
 
                                        4
<PAGE>   8
 
organization, its performance objectives, and management's compensation. The
Committee is responsible for the Chief Executive Officer evaluation process.
 
Governance Committee
 
Members: Mr. Keller, Chair; Mr. Blakely, Mr. O'Malley
 
The Governance Committee, composed of non-employee directors, did not meet in
fiscal 1998. The mission of the Governance Committee is to assure the
independence of the Board as it exercises its corporate governance and oversight
roles.
 
The Governance Committee seeks potential nominees for Board membership in
various ways and will consider suggestions submitted by shareowners. Such
suggestions, together with appropriate biographical information, should be
submitted to the Corporate Secretary of Vlasic.
 
COMPENSATION OF DIRECTORS
 
A Director who is a Vlasic employee does not receive payment for his services as
a director.
 
The following table displays all components of compensation for non-employee
directors:
 
<TABLE>
<S>                                       <C>
- ----------------------------------------------------------------------------------
FORM OF COMPENSATION                               AMOUNT OF COMPENSATION
- ----------------------------------------------------------------------------------
  Annual Option Grant*                                    $40,000
- ----------------------------------------------------------------------------------
  Board Attendance Fee**
     (per meeting)                                        $ 2,000
- ----------------------------------------------------------------------------------
  Committee Attendance Fee**
     (per meeting)                                        $ 1,500
- ----------------------------------------------------------------------------------
</TABLE>
 
 * On March 30 of each year (beginning March 30, 1999), non-employee directors
   are granted stock options that have a Black-Scholes value of approximately
   $40,000 with the exercise price based on the fair market value of Vlasic
   Stock on March 30 or the next business day, if March 30 is not a business
   day, which will vest cumulatively over three years at the rate of 30%, 60%
   and 100%, respectively on the first three anniversaries (new directors will
   receive a prorated amount of options based on date of election). The stock
   options have a term of ten years.
 
** $500 per conference call meeting attended.
 
On April 6, 1998 Mr. O'Malley and Mr. Blakely each received an option to
purchase 5,100 shares of Vlasic common stock. Upon election as directors, Mr.
Karlson was granted 4,250 options on June 2, 1998; and Mr. Huber and Mr. Cohen
were each granted 3,825 options on July 7, 1998.
 
On April 6, 1998, Mr. Keller received a retainer of $100,000 and a grant of
35,000 options. Included in the 35,000 options was a special grant of options to
compensate Mr. Keller for his loss of certain options to acquire Sysco Corp.
stock that he forfeited to become Chairman of Vlasic.
 
Non-employee directors do not have a retirement plan nor do they participate in
Vlasic's benefit plans. They are, however, covered under Vlasic's business
travel accident insurance policy while traveling on the Company's business.
 
Directors have the option to elect to defer all or a portion of any cash
compensation. Directors are reimbursed for actual travel costs.
 
                                        5
<PAGE>   9
 
OWNERSHIP OF VLASIC COMMON STOCK
 
OWNERSHIP BY DIRECTORS AND EXECUTIVE OFFICERS
 
The following table sets forth information regarding beneficial ownership as of
October 2, 1998, of the Vlasic Common Stock of each Director, Vlasic's five most
highly compensated Executive Officers and the Directors and Executive Officers
as a group and also sets forth stock units credited to the individual's deferred
compensation account. The account reflects the election of the individuals to
defer previously earned compensation into Vlasic stock units. The individuals
are fully at risk as to the price of Vlasic stock in their deferred stock
accounts. Additional stock units are credited to the accounts to reflect accrual
of dividends, if any. The stock units do not carry any voting rights.
 
<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------------------------------------------
                                                           AGGREGATE NUMBER                        TOTAL NUMBER OF
                                                                  OF                                 SHARES AND
                                                          SHARES BENEFICIALLY    VLASIC STOCK         DEFERRED
                          NAME                                 OWNED(a)            DEFERRED             STOCK
<S>                                                       <C>                    <C>             <C>
- --------------------------------------------------------------------------------------------------------------------
  Robert F. Bernstock                                           210,154             200,715            410,869
- --------------------------------------------------------------------------------------------------------------------
  Robert T. Blakely                                                   0                  30                 30
- --------------------------------------------------------------------------------------------------------------------
  Morris A. Cohen                                                     0                   0                  0
- --------------------------------------------------------------------------------------------------------------------
  Richard L. Huber                                                    0                   0                  0
- --------------------------------------------------------------------------------------------------------------------
  Lawrence C. Karlson                                            12,000                 100             12,100
- --------------------------------------------------------------------------------------------------------------------
  Donald J. Keller                                               10,000                   0             10,000
- --------------------------------------------------------------------------------------------------------------------
  Shaun F. O'Malley                                                 500                 119                619
- --------------------------------------------------------------------------------------------------------------------
  Norma B. Carter                                                41,068              14,257             55,325
- --------------------------------------------------------------------------------------------------------------------
  Mitchell P. Goldstein                                          19,268              11,431             30,699
- --------------------------------------------------------------------------------------------------------------------
  Carlos Oliva Funes                                             51,378                 582             51,960
- --------------------------------------------------------------------------------------------------------------------
  Rolf B. Richter                                                20,751                 115             20,866
- --------------------------------------------------------------------------------------------------------------------
  All directors and executive officers (8) as a group           403,994             227,446            631,440
- --------------------------------------------------------------------------------------------------------------------
</TABLE>
 
(a) The shares shown include 307,611 shares of Common Stock with respect to
    which Executive Officers have a right, as of December 2, 1998, to acquire
    beneficial ownership because of vested stock options. All persons listed own
    less than 1% of Vlasic's outstanding shares of Common Stock. All Directors
    and Executive Officers (8 persons) as a group own 1.4% of outstanding
    shares. This includes shares owned directly or indirectly.
 
OWNERSHIP BY OTHERS
 
At the close of business on October 2, 1998, the record date for the meeting,
there were outstanding and entitled to vote 45,488,319 shares of Vlasic common
stock, each having one vote. The holders of a majority of the shares outstanding
and entitled to vote, present in person or represented by proxy, constitute a
quorum for the meeting.
 
                                        6
<PAGE>   10
 
PRINCIPAL SHAREOWNERS
 
Information concerning the owners of more than 5% of the outstanding Vlasic
common stock as of October 2, 1998, the record date for the meeting, follows:
 
<TABLE>
<CAPTION>
                                                          AMOUNT/NATURE OF         PERCENT OF
                                                             BENEFICIAL            OUTSTANDING
                   NAME/ADDRESS(1)                           OWNERSHIP                STOCK
                   ---------------                      --------------------    -----------------
<S>                                                     <C>                     <C>
Bennett Dorrance                                             5,363,903(2)              11.8%
DMB Associates,
4201 North 24th Street,
Suite 120
Phoenix, AZ 85016

Mary Alice Malone                                            5,442,537(3)              12.0%
Iron Spring Farm
R.D. #3,
Coatesville, PA 19320

Dorrance H. Hamilton,                                        6,150,738(5)              13.5%
Charles H. Mott and John A. van Beuren
Voting Trustees under the Major
Stockholders' Voting Trust dated as of June 2, 1990
("Voting Trust") and related persons,
P. O. Box 4098
Middletown, RI 02842
Note (4)
</TABLE>
 
(1) The owners of more than 5% of Vlasic Common Stock are descendants of the
    late Dr. John T. Dorrance, one of the founders of Campbell Soup Company.
    They were shareholders of record as of March 9, 1998 of Campbell Soup
    Company and received shares of Vlasic Common Stock pursuant to the spin-off.
 
(2) Bennett Dorrance is a grandson of Dr. John T. Dorrance and the brother of
    Mary Alice Malone. Share ownership shown does not include 30,694 shares held
    by the Estate of his father, John T. Dorrance, Jr., of which he is an
    Executor, and as to which shares he disclaims beneficial ownership. Does not
    include 98,242 shares held as one of the Trustees for trusts for, or as
    guardian of, his children, as to which shares he disclaims beneficial
    ownership.
 
(3) Mary Alice Malone is a granddaughter of Dr. John T. Dorrance. Share
    ownership shown does not include 30,694 shares held by the Estate of her
    father, John T. Dorrance, Jr., of which she is an Executor and as to which
    shares she disclaims beneficial ownership. Does not include 2,911 shares
    held by her cousin as trustee of a trust for her children, as to which
    shares she disclaims beneficial ownership.
 
(4) The June 2, 1990 Voting Trust was formed by certain descendants (and
    spouses, fiduciaries and a related foundation) of the late Dr. John T.
    Dorrance. The Voting Trust initially covered shares of Campbell Soup
    Company. By the terms of the Voting Trust, shares of Vlasic received by the
    Trustees pursuant to the spin-off became subject to the Voting Trust. The
    participants have indicated that they formed the Voting Trust as a vehicle
    for acting together as to matters which may arise affecting Campbell's
    business, in order to attain their objective of maximizing the value of
    their shares. It is expected that the Voting Trust will act in the same
    capacity with respect to Vlasic.
 
    The Trustees act for participants in communications with the Vlasic Board
    of Directors. Participants believe the Voting Trust may also facilitate
    communications between the Vlasic Board and the participants. Under the
    Voting Trust, all shares held by the trust will be voted by the Trustees
    whose decision must be approved by at least two Trustees if there are three
    Trustees then acting. In the event of a disagreement among the Trustees
    designated by the family groups participating in the trust, the shares of
    the minority may be withdrawn. The Voting Trust continues for ten years from
    June 2, 1990, unless it is sooner terminated or extended.
 
(5) Includes 6,080,690 shares (13.4% of the outstanding shares) held by the
    Voting Trustees with sole voting power and 70,048 shares held by
    participants outside the Voting Trust or by persons related to them, for a
    total of 6,150,738 shares (13.5% of the outstanding shares). Includes (i)
    2,949,835 shares (6.5% of the outstanding shares) with sole dispositive
    power held by the Dorrance H. Hamilton Trust of which Mrs. Hamilton is the
    sole trustee, 200 Eagle Road, Suite 316, Wayne, PA 19087; and (ii) 675,678
    shares with sole dispositive power
 
                                        7
<PAGE>   11
 
    held by Hope H. van Beuren and 672,000 shares with sole dispositive power
    held by her husband, John A. van Beuren, P. O. Box 4098, Middletown, RI
    02842. John and Hope van Beuren also hold 1,400,556 shares with shared
    dispositive power, including shares held by a family partnership. In
    addition John van Beuren holds 201,076 shares with shared dispositive power.
    Participants in the Voting Trust have certain rights to withdraw shares
    deposited with the Voting Trustees including the right to withdraw these
    shares prior to any annual or special meeting of Vlasic shareowners.
    Dispositive power as used above means the power to direct the sale of
    shares; in some cases it does not include the power to direct how the
    proceeds of sale can be used.
 
The foregoing information relating to shareowners is based upon Vlasic stock
records, 13D filings, and data supplied to Vlasic by the shareowners as of the
record date for the Annual Meeting.
 
DIRECTORS AND EXECUTIVE OFFICERS STOCK OWNERSHIP REPORTS
 
The federal securities laws require that Vlasic's Directors and Executive
Officers, and any person who owns more than ten percent of Vlasic's common
stock, file with the Securities and Exchange Commission and the New York Stock
Exchange initial reports of ownership and reports of changes in ownership of any
securities of Vlasic.
 
To Vlasic's knowledge, based solely on review of the copies of such reports
furnished to Vlasic and written representations that no other reports were
required, during the fiscal year ended August 2, 1998, all of Vlasic's Executive
Officers, Directors, and greater-than-ten-percent beneficial owners made all
required filings.
 
COMPENSATION OF EXECUTIVE OFFICERS
 
REPORT OF THE COMPENSATION AND ORGANIZATION COMMITTEE
 
The Compensation and Organization Committee of the Board of Directors (the
"Committee") is comprised of three independent non-employee directors. The
Committee provides an independent review of the company's organization, its
performance objectives and management's compensation.
 
Prior to the spin-off by Campbell Soup Company on March 30, 1998, Vlasic's
executive officers named in the Summary Compensation Table were employees of
Campbell Soup Company. Their compensation for services prior to the effective
date of the spin-off and their 1998 annual bonuses were determined solely by
Campbell Soup Company.
 
In anticipation of the spin-off, Campbell Soup Company developed a compensation
structure for Vlasic that it considered appropriate for the company. The
Committee, working with management, is evaluating this compensation structure. A
description of the current program follows.
 
Policies and Objectives
 
The key components of Vlasic's executive compensation program are base salary,
annual bonus, and long-term incentive. The intention is to maintain base
salaries for the executives at approximately the 50th percentile of a
compensation peer group composed of 31 consumer packaged goods companies whose
size have been comparably regressed (the "compensation peer group"). Annual
bonus and long-term incentive are targeted at about the 75th percentile of the
same comparably regressed compensation peer group.
 
Annual Bonus Plan
 
The annual bonus plan for eligible management level employees provides for
awards to be determined shortly after the end of the fiscal year. For the 1998
fiscal year, Campbell Soup Company established the incentive opportunities prior
to the spin-off.
 
For the 1999 fiscal year, annual bonus awards will depend principally upon
achieving corporate earnings per share ("EPS") and divisional earnings before
interest and taxes ("EBIT") targets set prior to the beginning of the year. In
addition, subject to certain exceptions, if Vlasic's rate of annual growth of
its EPS places it in the top quartile of all companies in the S&P 500 Food Group
and the S&P 400 Mid-Cap Food Group (the "performance peer group"), each
bonus-eligible employee would receive an additional 50% of his or her bonus
target. The Committee
 
                                        8
<PAGE>   12
 
may also consider adjusting the target awards based on the employee's personal
performance as measured against his or her particular responsibilities.
 
Long-Term Incentive Plan
 
Vlasic's long-term incentive plan currently utilizes stock option grants for
eligible management level employees. Non-qualified stock options were granted on
April 6, 1998. All options have a ten-year term and an exercise price equal to
the fair market value of a share of company common stock on the grant date.
 
In order to compensate for long-term incentive awards forfeited when leaving
Campbell after the spin-off, the options granted in April 1998 to the top 15 key
executives were triple the size of a target grant and vest cumulatively over
three years at the rate of 30%, 60% and 100%, respectively on the first three
anniversaries beginning in April 2000. Options granted to other management level
employees vest approximately in thirds on each of the first three anniversaries
of the stock option grant date beginning in April 1999.
 
Base Salaries for Fiscal Year 1998
 
Except where two executive officers assumed new duties after the spin-off, base
salaries for the executive officers, including Mr. Bernstock, remained set at
the levels established by Campbell Soup Company prior to the spin-off to reflect
the new responsibilities that they were assuming with Vlasic.
 
Policy on Deductibility of Compensation
 
Section 162(m) of the Internal Revenue Code limits the tax deduction to $1
million for compensation paid one or more of the executive officers listed on
page 10, unless certain requirements are met. Vlasic's philosophy with respect
to the limit on the tax-deductibility of executive compensation is to use
certain objective performance standards to qualify for exceptions to any
applicable loss of tax deductions. The Committee anticipates that Vlasic will
not lose any tax deductions due to these rules in 1998.
 
COMPENSATION AND ORGANIZATION COMMITTEE
 
Shaun F. O'Malley, Chairman
Richard L. Huber
Donald J. Keller
 
COMPENSATION AND ORGANIZATION COMMITTEE INTERLOCKS AND
INSIDER PARTICIPATION
 
None.
 
                                        9
<PAGE>   13
 
SUMMARY OF EXECUTIVE COMPENSATION
 
     The following table sets forth the compensation received by Vlasic's
President and Chief Executive Officer and the four other most highly compensated
Executive Officers for fiscal 1998. William R. Lewis was elected Chief Financial
Officer of Vlasic in February 1998 and was not employed by Campbell in the first
half of fiscal 1998. Accordingly, he does not appear in the following table.
 
SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
- ---------------------------------------------------------------------------------------------------------------------------------
                                                                                       LONG-TERM AWARDS
                                                                               ---------------------------------
                                                                                   RESTRICTED       SECURITIES
                                                   ANNUAL COMPENSATION               STOCK          UNDERLYING      ALL OTHER
      NAME AND PRINCIPAL          FISCAL   -----------------------------------       AWARDS          OPTIONS       COMPENSATION
           POSITION               YEAR*       BASE SALARY          BONUS              (1)             (#)(2)          ($)(3)
- ---------------------------------------------------------------------------------------------------------------------------------
<S>                             <C>        <C>               <C>               <C>                <C>            <C>
 Robert F. Bernstock               1998        $446,667            $347,489          $        0        450,000       $23,825
 President and                     1997        $336,875            $282,093          $1,880,177        100,000       $18,352
 Chief Executive Officer
- ---------------------------------------------------------------------------------------------------------------------------------
 Carlos Oliva Funes                1998        $443,433            $129,720          $        0         60,000       $22,172
 Vice President and                1997        $430,500            $ 95,696          $  468,988         10,700       $30,000
 President-Swift-Armour
- ---------------------------------------------------------------------------------------------------------------------------------
 Norma B. Carter                   1998        $170,000            $121,849          $   22,006         65,000       $ 8,755
 Vice President,                   1997        $151,667            $ 75,172          $  231,488          6,750       $ 6,805
 General Counsel
 and Corporate Secretary
- ---------------------------------------------------------------------------------------------------------------------------------
 Rolf B. Richter                   1998        $182,593            $ 82,310          $   16,504         50,000       $ 7,947
 Vice President and                1997        $168,920            $ 87,599          $  201,856          5,625       $     0
 President -- Europe
- ---------------------------------------------------------------------------------------------------------------------------------
 Mitchell P. Goldstein             1998        $190,000            $ 73,665          $   13,779         50,000       $ 7,910
 Vice President --                 1997        $174,375            $ 57,097          $  158,482          4,950       $ 6,944
 Strategic Planning and
 Corporate Development
 President -- Vlasic Farms,
   Inc.
- ---------------------------------------------------------------------------------------------------------------------------------
</TABLE>
 
 *  The Company is reporting on fiscal years 1997 and 1998 only in accordance
    with applicable regulations of the Securities and Exchange Commission.
 
(1) The Restricted Stock Awards for 1997 for the fiscal 1998 to 2000 performance
    period were forfeited at the time of the spin-off from Campbell. In order to
    compensate for this, the options granted in April 1998 to the top 15 key
    executives were triple the size of a target grant.
 
(2) The stock option grants shown for 1998 represent options on Vlasic common
    stock and are described in the footnotes to the table captioned "Option
    Grants in Last Fiscal Year" on page 11. The stock option grants shown for
    1997 represent options on Campbell common stock. Under the Benefits Sharing
    Agreement between Campbell Soup Company and Vlasic Foods International Inc.
    these Campbell stock options were converted in connection with the spin-off
    into replacement options on Vlasic common stock, with the award preserving
    the economic value of the original Campbell grant at the time of the
    spin-off. As a result, Mr. Bernstock's stock options for 1997 were converted
    into 253,357 Vlasic options, Mr. Oliva Funes' were converted into 27,109
    Vlasic options, Ms. Carter's were converted into 17,102 Vlasic options, Mr.
    Richter's were converted into 14,251 Vlasic options, and Mr. Goldstein's
    were converted into 12,541 Vlasic options.
 
(3) "All Other Compensation" consists of Campbell/Vlasic contributions or
    allocations to savings plans (tax-qualified and supplemental) or, in the
    case of Mr. Oliva Funes, consulting fees for services rendered to other
    Campbell businesses in Latin America prior to the spin-off.
 
                                       10
<PAGE>   14
 
OPTION GRANTS IN LAST FISCAL YEAR(1)
 
<TABLE>
<CAPTION>
- ----------------------------------------------------------------------------------------------------------------
                                                                                                    GRANT DATE
                                            INDIVIDUAL GRANTS                                          VALUE
- ----------------------------------------------------------------------------------------------------------------
                                        NUMBER OF      % OF TOTAL
                                        SECURITIES      OPTIONS
                                        UNDERLYING     GRANTED TO
                                         OPTIONS      EMPLOYEES IN    EXERCISE OR                   GRANT DATE
                                         GRANTED      FISCAL YEAR     BASE PRICE     EXPIRATION    PRESENT VALUE
                NAME                      (#)(2)          (3)           ($/SH)          DATE          ($)(4)
<S>                                     <C>           <C>             <C>            <C>           <C>
- ----------------------------------------------------------------------------------------------------------------
  Robert F. Bernstock                    450,000         28.0%          22.6875        4/6/08        $ 3,924,000
- ----------------------------------------------------------------------------------------------------------------
  Carlos Oliva Funes                      60,000          3.7%          22.6875        4/6/08        $   523,200
- ----------------------------------------------------------------------------------------------------------------
  Norma B. Carter                         65,000          4.0%          22.6875        4/6/08        $   566,800
- ----------------------------------------------------------------------------------------------------------------
  Rolf B. Richter                         50,000          3.1%          22.6875        4/6/08        $   436,000
- ----------------------------------------------------------------------------------------------------------------
  Mitchell P. Goldstein                   50,000          3.1%          22.6875        4/6/08        $   436,000
- ----------------------------------------------------------------------------------------------------------------
</TABLE>
 
(1) The options shown in this table are options to purchase Vlasic Stock. These
    options have a ten-year vesting term and vest cumulatively over three years
    at the rate of 30%, 60% and 100%, respectively on the first three
    anniversaries beginning in April 2000.
 
(2) The numbers shown do not include grants made as the result of the conversion
    of options on Campbell common stock granted prior to 1998. These Campbell
    options were converted in connection with the spin-off into replacement
    Vlasic common stock options, preserving the economic value of the original
    Campbell grant at the time of the spin-off. As a result of these
    conversions, the named executive officers received options on Vlasic common
    stock, as follows: Mr. Bernstock, options on 447,327 shares; Mr. Oliva
    Funes, options on 91,056 shares; Ms. Carter, options on 47,378 shares; Mr.
    Richter, options on 100,545 shares; and Mr. Goldstein, options on 33,152
    shares. All options for these executives have exercise prices ranging from
    $9.7072 to $19.0689 and are with expiration dates ranging from June 22, 2005
    to June 26, 2007.
 
(3) Percentages are based upon the total number of options on Vlasic common
    stock granted after the spin-off under the Vlasic Foods International
    Long-Term Incentive Plan.
 
(4) In accordance with the rules of the Securities and Exchange Commission (the
    "Commission"), the Black-Scholes option pricing model was chosen to estimate
    the grant date present value of the options set forth in this table. The use
    of this model should not be construed as an endorsement of its accuracy at
    valuing options. All stock option pricing models require a prediction about
    the future movement of stock price. The following assumptions were made for
    the purposes of calculating the grant date present value: option term of 6
    years, volatility of 27.0%, 0% dividend yield, and interest of 5.63%
    (six-year Treasury note rate at January 2, 1998). The real value of options
    in this table depends upon the actual performance of Vlasic Stock during the
    applicable period and upon when they are exercised.
 
                                       11
<PAGE>   15
 
AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR AND FISCAL YEAR-END OPTION
VALUES
 
<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------------------------------------------------
                                                                    NUMBER OF SECURITIES         VALUE OF UNEXERCISED
                                                                   UNDERLYING UNEXERCISED        IN-THE-MONEY OPTIONS
                                  SHARES           VALUE                  OPTIONS                  AT FY-END ($)(2)
                               ACQUIRED ON        REALIZED             AT FY-END (#)         ----------------------------
  NAME                         EXERCISE (#)        ($)(1)       ----------------------------
                                                                                                     EXERCISABLE/
                                                                       EXERCISABLE/                 UNEXERCISABLE
                                                                      UNEXERCISABLE
- -------------------------------------------------------------------------------------------------------------------------
<S>                           <C>              <C>              <C>                          <C>
  Robert F. Bernstock
     Vlasic Options                        0                0        177,552/719,775              $520,651/$356,668
     Campbell Options                 13,927         $648,013           178,586/0                   $6,235,999/$0
- -------------------------------------------------------------------------------------------------------------------------
  Carlos Oliva Funes
     Vlasic Options                        0               $0         44,513/106,543              $203,168/$106,543
     Campbell Options                      0               $0            48,373/0                   $1,570,063/$0
- -------------------------------------------------------------------------------------------------------------------------
  Norma B. Carter
     Vlasic Options                        0               $0         21,724/90,654                $89,349/$52,799
     Campbell Options                      0               $0            18,604/0                    $587,946/$0
- -------------------------------------------------------------------------------------------------------------------------
  Rolf B. Richter
     Vlasic Options                        0               $0         18,816/131,729               $81,430/$324,137
     Campbell Options                      0               $0            44,979/0                   $1,624,760/$0
- -------------------------------------------------------------------------------------------------------------------------
  Mitchell P. Goldstein
     Vlasic Options                        0               $0         14,795/68,357                $57,966/$36,962
     Campbell Options                      0               $0            5,566/0                     $146,040/$0
- -------------------------------------------------------------------------------------------------------------------------
</TABLE>
 
(1) The amounts in this column reflect the fair market value of shares received
    on the exercise date minus the exercise price. Exercise of options on
    Campbell common stock are shown only if they occurred prior to March 30,
    1998, the effective date of the spin-off.
 
(2) These year-end values represent the difference between (a) the fair market
    value of the company common stock underlying the options on July 31, 1998
    (Vlasic market price of $17.5625 and Campbell marketprice of $54.00) and (b)
    the exercise prices of the options. "In-the-money" means that the fair
    market value of the underlying stock is greater than the option's exercise
    price on the valuation date.
 
                                       12
<PAGE>   16
 
STOCK PRICE PERFORMANCE GRAPH
 
The following graph compares the cumulative total return to shareowners on
Vlasic's common stock with the cumulative total return on each of three indices:
the Standard & Poor's 500 Stock Index (S&P 500), the Standard & Poor's 500 Food
Index (S&P Food) and the Standard & Poor's Midcap 400 Food Group (S&P Midcap
Food). We have chosen to compare Vlasic's performance with that of these three
indices to show the performance of the Food Group within the S&P 500 compared to
the S&P 500 as well as the S&P Mid Cap Food Group of which Vlasic is a
component. The graph assumes that $100 was invested on March 10, 1998, in each
of Vlasic stock, the S&P 500, the S&P Food Group and the S&P Midcap Food Group
and that all dividends were reinvested.
 
                          VLASIC RETURN TO SHAREOWNERS
                      COMPARISON WITH MAJOR MARKET INDICES
                         [RETURN TO STOCKHOLDERS TABLE]
 
              VLASIC CLOSING PRICE WAS $17.5625 ON JULY 31, 1998
<TABLE>
<CAPTION>
                                                                                      S & P Midcap
                                   Vlasic           S & P 500        S & P Food           Food
<S>                            <C>               <C>               <C>               <C>
10-Mar                             100.00            100.00            100.00            100.00
31-Mar                             112.90            103.60            102.40             97.00
30-Apr                             101.40            104.60            100.20             93.30
29-May                              95.30            102.80            103.20             94.10
30-Jun                              88.50            107.00            103.10             95.90
31-Jul                              77.20            105.90             94.30             91.00
</TABLE>
 
                                       13
<PAGE>   17
 
PENSION PLANS
 
The following table illustrates the approximate annual pension that may become
payable to an employee in the higher salary classifications under Vlasic's
regular and supplementary pension plans.
 
<TABLE>
<CAPTION>
    AVERAGE
  COMPENSATION
   IN HIGHEST                   ESTIMATED ANNUAL PENSIONS
   5 YEARS OF                        YEARS OF SERVICE
 LAST 10 YEARS     ----------------------------------------------------
 OF EMPLOYMENT        20         25         30         35         40
- ----------------   --------   --------   --------   --------   --------
<S>                <C>        <C>        <C>        <C>        <C>
$200,000......     $ 56,887   $ 71,109   $ 85,331   $ 90,331   $ 95,331
$300,000......     $ 86,887   $108,609   $130,331   $137,831   $145,331
$400,000......     $116,887   $146,109   $175,331   $185,331   $195,331
$500,000......     $146,887   $183,609   $220,331   $232,831   $245,331
$600,000......     $176,887   $221,109   $265,331   $280,331   $295,331
$700,000......     $206,887   $258,609   $310,331   $327,831   $345,331
$800,000......     $236,887   $296,109   $355,331   $375,331   $395,331
$900,000......     $266,887   $333,609   $400,331   $422,831   $445,331
$1,000,000....     $296,887   $371,109   $445,331   $470,331   $495,331
</TABLE>
 
Compensation covered for executive officers named in the table on page 10 is the
same as the total salary and bonus shown in that table. These estimated amounts
assume retirement at age 65 (normal retirement age) with a straight-life annuity
without reduction for a survivor annuity or for optional benefits. They are not
subject to deduction for Social Security benefits or other offsets. The years of
service set forth below for Mr. Bernstock include additional years of service
pursuant to a Mid-Career Hire Pension Agreement designed to replace a similar
plan at Campbell Soup Company and include years of service while an employee of
Campbell. As of the end of fiscal 1998, the full years of accrued service under
the pension plans for Mr. Bernstock was 21. As of the end of fiscal 1998, the
full years of accrued service under the pension plan for the following three
individuals other than Mr. Bernstock named in the compensation table on page 10
were as follows: Ms. Carter, 17; Mr. Richter, 5; and Mr. Goldstein, 3. Carlos
Oliva Funes does not participate in the Vlasic pension plan.
 
TERMINATION ARRANGEMENT
 
Vlasic has entered into a Severance Protection Agreement (the "Agreement") with
Mr. Bernstock. The Agreement provides severance pay and continuation of certain
benefits should a Change in Control occur. The independent members of the Board
of Directors unanimously approved entry into the Agreement. In order to receive
benefits under the Agreement, Mr. Bernstock's employment must be terminated: (a)
involuntarily by Vlasic, without cause, whether actual or "constructive," within
two years following a Change in Control; or (b) by Mr. Bernstock within a thirty
day "window period" beginning one year after a Change in Control.
 
Generally, a "Change in Control" will be deemed to have occurred in any of the
following circumstances:
 
     (i)   the acquisition of 25% or more of the outstanding voting stock of
           Vlasic by any person or entity, with certain exceptions for John T.
           Dorrance family members;
 
     (ii)  the persons serving as directors of Vlasic as of July 7, 1998 and
           those replacement or additions subsequently approved by a two-thirds
           vote of the Board, cease to make up at least two-thirds of the Board;
 
     (iii) a merger, consolidation or share exchange in which the shareowners of
           Vlasic prior to the merger wind up owning 80% or less of the
           surviving corporation; or
 
     (iv)  a complete liquidation or dissolution of Vlasic or disposition of all
           or substantially all of the assets of Vlasic.
 
                                       14
<PAGE>   18
 
If triggered under the Agreement, severance pay would equal three years' base
salary and bonus. Medical, dental, life and disability benefits would be
provided at the expense of Vlasic for the lesser of: (i) 30 months; or (ii) the
number of months remaining until Mr. Bernstock's 65th birthday. Vlasic would pay
in a single payment an amount equal to the value of the benefit Mr. Bernstock
would have accrued under Vlasic's pension plans had he remained in the employ of
Vlasic for an additional 30 months or until his 65th birthday, if earlier. Under
the Agreement, Mr. Bernstock would be eligible for a gross-up payment for excess
taxes, interest or penalties imposed by Section 4999 of the Internal Revenue
Code, and all options outstanding on the date of such Change in Control would
become immediately and fully exercisable.
 
RATIFICATION OF INDEPENDENT ACCOUNTANTS (PROXY ITEM NO. 2)
 
The proxy, unless otherwise directed thereon, will be voted for a resolution
ratifying action of the Board, upon the recommendation of its Audit Committee,
appointing the firm of PricewaterhouseCoopers LLP Certified Public Accountants,
as independent accountants to conduct an audit of the accounts of Vlasic for
fiscal 1999. PricewaterhouseCoopers was originally appointed to act as the
company's independent accountants in March 1998 when Vlasic became an
independent entity. PricewaterhouseCoopers is knowledgeable about the company's
operations and accounting practices as a result of its past service as
independent accountants for Campbell Soup Company and is well qualified to act
as independent accountants.
 
The vote required for ratification is a majority of shares voting. If the
resolution is rejected, or if PricewaterhouseCoopers declines to act or becomes
incapable of acting, or if their employment is discontinued, the Board will
appoint other accountants whose continued employment after the 1999 Annual
Meeting of Shareowners will be subject to ratification by the shareowners.
 
Representatives of PricewaterhouseCoopers will be at the 1998 Annual Meeting to
make a statement if they desire to do so and to answer questions.
 
For fiscal 1998 PricewaterhouseCoopers also examined the separate financial
statements of certain of Vlasic's foreign subsidiaries and provided other audit
services to Vlasic in connection with the spin-off, Securities and Exchange
Commission filings, review of periodic financial statements and audits of
certain employee benefit plans.
 
YOUR BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THIS PROPOSAL
 
OTHER MATTERS
 
The Board of Directors knows of no other matters to be presented for action at
the meeting. If other matters come before the meeting, it is the intention of
the Directors' proxy to vote on such matters in accordance with his best
judgment.
 
SUBMISSION OF SHAREOWNER PROPOSALS
 
Under the rules of the Securities and Exchange Commission now in effect,
shareowner proposals intended for inclusion in next year's Proxy Statement must
be directed to the Corporate Secretary at Vlasic Plaza, Six Executive Campus,
Cherry Hill, New Jersey, 08002-4112, and must be received by June 22, 1999.
 
                                      /s/ NORMA B. CARTER
                                      Norma B. Carter
                                      Corporate Secretary
 
October 20, 1998
 
NOTE: SHAREOWNERS MAY RECEIVE A COPY OF THE COMPANY'S ANNUAL FORM 10-K REPORT,
WITHOUT CHARGE, BY WRITING INVESTOR RELATIONS AT VLASIC'S HEADQUARTERS OR BY
CALLING (609) 969-7427 OR EMAIL AT [email protected].
 
                                       15
<PAGE>   19
 
DIRECTIONS TO THE
HYATT REGENCY GREENWICH:
 
FROM KENNEDY AIRPORT
 
Follow the Van Wyck Expressway 678 to the Whitestone Expressway. Go over the
Whitestone Bridge. Once over the bridge, follow I-95 North. Get off at the Old
Greenwich Exit 5. Make a right at the end of the exit onto Route 1/East Putnam
Avenue. Follow for three (3) traffic lights. At the third light make a right
into the Hotel entrance.
 
FROM LA GUARDIA AIRPORT
 
Follow the Grand Central Parkway to the Van Wyck Expressway to the Whitestone
Bridge Expressway exit. Go over the bridge and follow signs to I-95 North New
England. Get off at the Old Greenwich Exit 5. Make a right at the end of the
exit onto Route 1/East Putnam Avenue. Follow for three (3) traffic lights. At
the third light make a right into the Hotel entrance.
 
FROM NEW JERSEY
 
Follow the Garden State Parkway North to 287 East (Tappan Zee Bridge). Once over
the bridge, take Exit 8 (New England/287 East). Follow 287 East to I-95 North.
Get off at the Old Greenwich Exit 5. Make a right at the end of the exit onto
Route 1/East Putnam Avenue. Follow for three (3) traffic lights. At the third
light make a right into the Hotel entrance.
 
FROM 684 (WESTCHESTER AIRPORT)
 
Follow 684 South to 287 East. Take 287 East to I-95 North. Get off at the Old
Greenwich Exit 5. Make a right at the end of the exit onto Route 1/East Putnam
Avenue. Follow for three (3) traffic lights. At the third light make a right
into the Hotel entrance.
 
                                  [GRAPHIC]
 
                                       16
<PAGE>   20
 
                      [THIS PAGE INTENTIONALLY LEFT BLANK]
<PAGE>   21
 
- ------------------------------------------------------------------
 
                                 [VLASIC LOGO]
 
                         Annual Meeting of Shareowners
 
                            Hyatt Regency Greenwich
                            1800 East Putnam Avenue
                        Old Greenwich, Connecticut 06870
 
                                December 1, 1998
                                   10:00 A.M.
 
                                ADMISSION TICKET
 
- ------------------------------------------------------------------
<PAGE>   22
PROXY
                         VLASIC FOODS INTERNATIONAL INC.
                                  VLASIC PLAZA
                              SIX EXECUTIVE CAMPUS
                       CHERRY HILL, NEW JERSEY 08002-4112

           THIS   PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS FOR THE
                  ANNUAL MEETING ON DECEMBER 1, 1998.

     The undersigned hereby appoints Donald J. Keller, or, in his absence,
Robert F. Bernstock, or, in the absence of both of them, Norma B. Carter, and
each or any of them, proxies with full power of substitution, to vote all shares
the undersigned is entitled to vote, at the Annual Meeting of Shareowners of
Vlasic Foods International Inc. to be held at The Hyatt Regency Greenwich, 1800
East Putnam, Old Greenwich, Connecticut, at 10:00 a.m. and at any adjournments
thereof, on all matters coming before the meeting, including the proposals
referred to on the reverse side hereof. If the undersigned is a participant in
one of the Vlasic Foods International Inc. Savings and 401(k) Plans or in one of
the Campbell Soup Company Savings and 401(k) Plans (any of such plans, a
"Savings Plan"), then the undersigned hereby directs the respective trustee of
the applicable Savings Plan to vote all shares of Vlasic Foods International
Inc. Common Stock in the undersigned's Savings Plan account at the aforesaid
Annual Meeting and at any adjournments thereof, on all matters coming before the
meeting, including the proposals referred to on the reverse side hereof.

  (Change of Address/Comments)
_________________________________
_________________________________
_________________________________
_________________________________

(If you have written in the above space, please mark the corresponding box on
the reverse side of this card)

To vote in accordance with the Board of Directors' recommendations just sign the
reverse side; no boxes need to be marked. Please return proxy card promptly
using the enclosed envelope.


SEE REVERSE SIDE
- --------------------------------------------------------------------------------
     #FOLD AND DETACH PROXY CARD HERE AND RETURN IN ENCLOSED ENVELOPE#

                                  [Vlasic LOGO]

                          ANNUAL MEETING OF SHAREOWNERS
                                DECEMBER 1, 1998
                                   10:00 A.M.
                             HYATT REGENCY GREENWICH
                                1800 EAST PUTNAM
                           OLD GREENWICH, CONNECTICUT

PLEASE  NOTE:  IF YOU PLAN TO ATTEND THE 1998  ANNUAL  MEETING  OF  SHAREOWNERS,
PLEASE MARK THE APPROPRIATE BOX ON THE REVERSE SIDE OF THE PROXY CARD.
<PAGE>   23

[X]  PLEASE MARK YOUR                                                       2861
     VOTES AS IN THIS
     EXAMPLE.

THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED HEREIN.
IF NO  DIRECTIONS  ARE MADE,  THIS PROXY WILL BE VOTED  "FOR" THE NOMINEES FOR
DIRECTOR IN PROPOSAL NO. 1 AND "FOR" PROPOSAL NO. 2

     THE BOARD OF DIRECTORS  RECOMMENDS A VOTE FOR ALL NOMINEES AND FOR PROPOSAL
NO. 2.

                                   FOR    WITHHELD FOR ALL NOMINEES 
1. Election of Directors           [ ]      [ ]

For, except vote withheld from the following nominee(s):

_________________________________


NOMINEES FOR DIRECTOR:
Robert F. Bernstock, Robert T. Blakely, Morris A. Cohen,
Richard L. Huber, Lawrence C. Karlson, Donald J. Keller,
Shaun F. O'Malley

                                        FOR       AGAINST        ABSTAIN
2. Ratification of Appointment          [ ]         [ ]            [ ] 
   of Independent Accountants.

I plan to attend the     [ ]
Annual Meeting of
Shareowners.

Change of Address:       [ ]
Mark this box and
see reverse side.

Please sign EXACTLY as name appears hereon. Joint owners should each sign. When
signing as attorney, executor, administrator, trustee or guardian, please give
full title as such.

_________________________________

_________________________________
SIGNATURE(S)            DATE

- --------------------------------------------------------------------------------
     #FOLD AND DETACH PROXY CARD HERE AND RETURN IN ENCLOSED ENVELOPE#


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