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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549
SCHEDULE 13G
(Rule 13d-102)
INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT
TO RULES 13D-1(B)(C), AND (D) AND AMENDMENTS THERETO FILED
PURSUANT TO RULE 13D-2(B)
(Amendment No. _____)*
Genesis Direct, Inc.
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(Name of Issuer)
Common Stock, par value $0.01 per share
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(Title of Class of Securities)
371935 10 7
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(CUSIP Number)
May 6, 1998
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(Date of Event Which Requires Filing of this Statement
Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:
Rule 13(d)-1(b)
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X Rule 13(d)-(c)
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Rule 13d-1(d)
-------
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*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.
The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).
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SCHEDULE 13G
CUSIP NO. 371935 10 7 PAGE 2 OF 9 Pages
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1 NAMES OF REPORTING PERSONS.
I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY).
Genesis Direct, L.P.
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2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)
(a) [_]
(b) [_]
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3 SEC USE ONLY
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4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
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5 SOLE VOTING POWER
NUMBER OF
3,221,848
SHARES -----------------------------------------------------------
6 SHARED VOTING POWER
BENEFICIALLY
OWNED BY 0
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EACH 7 SOLE DISPOSITIVE POWER
REPORTING
3,221,848
PERSON -----------------------------------------------------------
8 SHARED DISPOSITIVE POWER
WITH
0
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9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
3,221,848
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10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
(SEE INSTRUCTIONS)
[_]
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11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
10.8%
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12 TYPE OF REPORTING PERSON*
PN
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SCHEDULE 13G
CUSIP NO. 371935 10 7 PAGE 3 OF 9 Pages
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1 NAMES OF REPORTING PERSONS.
I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY).
Genesis Direct Management L.L.C.
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2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) [_]
(b) [_]
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3 SEC USE ONLY
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4 CITIZENSHIP OR PLACE OF ORGANIZATION
Delaware
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5 SOLE VOTING POWER
NUMBER OF
3,963,701
SHARES -----------------------------------------------------------
6 SHARED VOTING POWER
BENEFICIALLY
OWNED BY 0
-----------------------------------------------------------
EACH 7 SOLE DISPOSITIVE POWER
REPORTING
3,963,701
PERSON -----------------------------------------------------------
8 SHARED DISPOSITIVE POWER
WITH
0
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9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
3,963,701
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10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
(SEE INSTRUCTIONS)
[_]
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11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
13.3%
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12 TYPE OF REPORTING PERSON*
CO(limited liability company)
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SCHEDULE 13G
CUSIP NO. 371935 10 7 PAGE 4 OF 9 Pages
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1 NAMES OF REPORTING PERSONS.
I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY).
Warren Struhl
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2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS)
(a) [_]
(b) [_]
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3 SEC USE ONLY
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4 CITIZENSHIP OR PLACE OF ORGANIZATION
United States of America
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5 SOLE VOTING POWER
NUMBER OF
22,916
SHARES -----------------------------------------------------------
6 SHARED VOTING POWER
BENEFICIALLY
OWNED BY 1,508,981
-----------------------------------------------------------
EACH 7 SOLE DISPOSITIVE POWER
REPORTING
22,916
PERSON -----------------------------------------------------------
8 SHARED DISPOSITIVE POWER
WITH
1,508,981
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9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
1,531,897
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10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
(SEE INSTRUCTIONS)
[_]
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11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
5.2%
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12 TYPE OF REPORTING PERSON*
IN
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Schedule 13G
Item 1.
(a) Name of Issuer:
Genesis Direct, Inc.
(b) Address of Issuer's Principal Executive Offices:
100 Plaza Drive
Secaucus, New Jersey 07094
Item 2.
(a) Name of Persons Filing:
Genesis Direct, L.P. ("GDLP"), Genesis Direct
Management L.L.C. ("GD Management") and Warren Struhl
(b) Address of Principal Business Officer or, if none,
Residence:
c/o Genesis Direct, Inc.
100 Plaza Drive
Secaucus, New Jersey 07094
(c) Citizenship:
GDLP is a limited partnership formed under the laws
of Delaware. GD Management is a limited liability
company formed under the laws of Delaware. Warren
Struhl is a citizen of the United States of America.
(d) Title of Class of Securities:
Common Stock, par value $0.01 per share
(e) CUSIP Number:
371935 10 7
Item 3. If this statement is filed pursuant to Rules 13d-1(b), or
13d-2(b), check whether the person filing is:
Not applicable.
If this statement is filed pursuant to Rule 13d-1(c), check
this box. X
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Item 4. Ownership.
(a) Amount Beneficially Owned:
GDLP beneficially owns 3,221,848 shares of Common
Stock.
GD Management is the General Partner and a limited
partner of GDLP. By virtue of its position as General
Partner of GDLP, GD Management may be deemed to
beneficially own all of the shares owned by GDLP. GD
Management disclaims beneficial ownership of all but
1,470,882 of such shares; the remaining 1,750,966
shares are beneficially owned by the other partners
of GDLP. In addition, GD Management may be deemed to
beneficially own 741,853 shares of Common Stock owned
by GD Management directly.
Warren Struhl and the Warren Struhl Family
Partnership, a partnership established for the
benefit of Warren Struhl's family ("WSFP"), are two
of the voting members of GD Management. Warren Struhl
is the managing partner of WSFP. By virtue of such
voting interests, Warren Struhl may be deemed to
beneficially own that portion of the total number of
shares of Common Stock held by GDLP and by GD
Management equal to the aggregate percentage in
interest held by Warren Struhl and WSFP in GD
Management. Warren Struhl disclaims beneficial
ownership of all but 394,309 of the shares held by
GDLP and by GD Management; the remaining 1,114,672
shares are beneficially owned by the other partners
of GDLP or the other members of GD Management
including WSFP. In addition, Warren Struhl may be
deemed to beneficially own 22,916 shares of Common
Stock owned by WSFP directly. Warren Struhl disclaims
beneficial ownership of all of such shares.
(b) Percent of Class:
GDLP, GD Management and Warren Struhl may be deemed
to beneficially own 10.8%, 13.3% and 5.2%,
respectively, of the outstanding shares of Common
Stock.
(c) Number of shares as to which such person has:
(i) sole power to vote or direct the vote:
GDLP: 3,221,848
GD Management: 3,963,701
Warren Struhl: 22,916
(ii) shared power to vote or direct the vote:
GDLP: 0
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GD Management: 0
Warren Struhl: 1,508,981
(iii) sole power to dispose or to direct the
disposition of:
GDLP: 3,221,848
GD Mangement: 3,963,701
Warren Struhl: 22,916
(iv) shared power to dispose or to direct the
disposition of:
GDLP: 0
GD Management: 0
Warren Struhl: 1,508,981
Item 5. Ownership of Five Percent or Less of a Class.
Not applicable.
Item 6. Ownership of More than Five Percent on Behalf of Another
Person.
Upon a distribution from GDLP, each of the partners of GDLP
have the right to receive that portion of the shares or the
proceeds from the sale of shares, as the case may be, of Common
Stock owned by GDLP equal to his or her percentage in interest
in such proceeds. Upon a distribution from GD Management, the
members of GD Management have the right to receive that portion
of the shares or the proceeds from the sale of shares, as the
case may be, of Common Stock owned by GD Management equal to
his or her percentage in interest in such proceeds.
Item 7. Identification and Classification of the Subsidiary Which
Acquired the Security Being Reported on By the Parent
Holding Company.
Not applicable.
Item 8. Identification and Classification of Members of the Group.
Not applicable.
Item 9. Notice of Dissolution of the Group.
Not applicable.
Item 10. Certification.
By signing below, I certify that, to the best of my knowledge
and belief, the securities referred to above were not acquired
and are not held for the purpose or with the effect of changing
or influencing the control of the issuer of the securities
Page 7 of 9
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and were not acquired and are not held in connection with or as
a participant in any transaction having that purpose or effect.
[REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]
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SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief,
the undersigned certify that the information set forth in this statement is
true, complete and correct.
Date: May 7, 1998
GENESIS DIRECT, L.P.
By: Genesis Direct Management L.L.C.
By: /s/ Warren Struhl
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Name: Warren Struhl
Title: Member
GENESIS DIRECT MANAGEMENT L.L.C.
By: /s/ Warren Struhl
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Name: Warren Struhl
Title: Member
/s/ Warren Struhl
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WARREN STRUHL
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