GENESIS DIRECT INC
S-1MEF, 1998-05-08
CATALOG & MAIL-ORDER HOUSES
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<PAGE>
 
      As filed with the Securities and Exchange Commission on May 7, 1998
                                                      Registration No. 333-

- --------------------------------------------------------------------------------

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                           -------------------------
                                    FORM S-1
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                           ------------------------- 

                              GENESIS DIRECT, INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

<TABLE>
<S>                                      <C>                                       <C>
          DELAWARE                                  5961                                 22-3449666
(STATE OR OTHER JURISDICTION OF           (PRIMARY STANDARD INDUSTRIAL          (I.R.S. EMPLOYER IDENTIFICATION NUMBER)        
INCORPORATION OR ORGANIZATION)            CLASSIFICATION CODE NUMBER)           
</TABLE> 
 
                                100 PLAZA DRIVE
                             SECAUCUS, NEW JERSEY 07094
                                (201) 867-2800
                                        
   (ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE OF
                   REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)
                             ------------------------- 
                                 WARREN STRUHL
                            CHIEF EXECUTIVE OFFICER
                             GENESIS DIRECT, INC.
                                100 PLAZA DRIVE
                          SECAUCUS, NEW JERSEY 07094
                                (201) 867-2800
 (NAME, ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE,
                             OF AGENT FOR SERVICE)
                           -------------------------
                                   Copies to:
<TABLE>
<S>                          <C>                          <C>
  IRA A. GREENSTEIN, ESQ.      RAPHAEL S. GRUNFELD, ESQ.        STEPHEN H. COOPER, ESQ.
  MARK L. MANDEL, ESQ.             GENERAL COUNSEL            WEIL, GOTSHAL & MANGES LLP
 MORRISON & FOERSTER LLP         GENESIS DIRECT, INC.              767 FIFTH AVENUE
1290 AVENUE OF THE AMERICAS        100 PLAZA DRIVE            NEW YORK, NEW YORK 10153
NEW YORK, NEW YORK  10104      SECAUCUS, NEW JERSEY 07094          (212) 310-8000
    (212) 468-8000                 (201) 867-2800
</TABLE>
                                        
  Approximate date of commencement of proposed sale to the public: As soon as
practicable after this Registration Statement becomes effective.

  If any of the securities being registered on this Form are to be offered on a
delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, please check the following box. [_]

  If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering. [X] 333-47455

  If this Form is a post-effective amendment filed pursuant to Rule 462(c) under
the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. [_]

  If this form is a post-effective amendment filed pursuant to Rule 462(d) under
the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. [_]

  If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box. [_]

                        CALCULATION OF REGISTRATION FEE

<TABLE>
<CAPTION>
===============================================================================================================================
       Title of Each Class of        Number of Shares        Proposed Maximum        Proposed Maximum          Amount of
    Securities to be Registered      to be Registered(2)        Offering           Aggregate Offering      Registration Fee
                                                             Price Per Share(1)         Price(1)
- ------------------------------------------------------------------------------------------------------------------------------- 
<S>                                <C>                    <C>                     <C>                    <C>
 Common Stock, par value                 793,750                  $15.00                $11,906                 $3,512 
$.01 per share                          
- ------------------------------------------------------------------------------------------------------------------------------- 
</TABLE>



(1) Estimated solely for purposes of calculating the registration fee pursuant
    to Rule 457(c) under the Securities Act.
   
(2) 10,125,000 shares were previously registered under Registration Statement
    No. 333-47455, in connection with which the Registrant paid aggregate
    filing fees of $53,100.
                        
                        ----------------------

  THIS REGISTRATION STATEMENT SHALL BECOME EFFECTIVE UPON FILING WITH THE
SECURITIES AND EXCHANGE COMMISSION IN ACCORDANCE WITH RULE 462(b) UNDER THE
SECURITIES ACT OF 1933.
<PAGE>
 
                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE
                                        
          The information set forth in (i) the Registration Statement on Form 
S-1 filed by the Company with the Securities and Exchange Commission (File No. 
333-47455) pursuant to the Securities Act of 1933, as amended, and (ii) the
related Prospectus filed under Rule 424(b)(4), is incorporated by reference
herein.
<PAGE>
 
                                   SIGNATURES


  Pursuant to the requirements of the Securities Act, the Registrant has duly
caused this Registration Statement to be signed on its behalf by the
undersigned, thereunto duly authorized, in The City of Secaucus, State of New
Jersey, on May 7, 1998.


                                 Genesis Direct, Inc.

                                 By: /s/ Warren Struhl
                                    -----------------------------
                                    Warren Struhl
                                    Chief Executive Officer



     Pursuant to the requirements of the Securities Act, this Registration
Statement has been signed by the following persons in the capacities and on the
dates indicated.

                        
                                        

<TABLE>
<CAPTION>

        SIGNATURE                                        TITLE                              DATE
        ---------                                        -----                             -----
<S>                                             <C>                                   <C> 
                                          
              *                                  Chief Operating Officer and            May 7, 1998
- ---------------------------------                   Director
        Hunter C. Cohen                             
                                          
              *                                  Chief Marketing Officer and            May 7, 1998
- ---------------------------------                   Director 
        David M. Sable                    
                                          
               *                                 Chief Financial Officer (Principal     May 7, 1998
- ---------------------------------                Financial and Accounting Officer)
        Ronald R. Benanto                 
                                          
                                          
              *                                                
- ---------------------------------                Director                               May 7, 1998
        Edward Spiegel                    
                                          
              *                                               
- --------------------------------                 Director                               May 7, 1998
        David W. Wiederecht               
                                          
*By: /s/ Warren Struhl                           Chairman of the Board of               May 7, 1998
- --------------------------------                      Directors, President and 
                                                      Chief Executive Officer 
                                                     (Principal Executive Officer) 
</TABLE> 

     Attorney-in-fact pursuant to a power of attorney
          filed with the Registration Statement.
 
<PAGE>

                                 EXHIBIT INDEX

Exhibit                 Description                                     Page No.
- -------                 -----------                                     -------
 
  5.1  Opinion of Morrison & Foerster LLP*
 23.1  Consent of Morrison & Foerster LLP (contained in Exhibit 5.1)*
 23.2  Consent of Ernst & Young LLP.*
 24.1  Power of Attorney**

 * filed herewith.
** previously filed.

<PAGE>
 
                                                                     EXHIBIT 5.1


                                  May 7, 1998

Genesis Direct, Inc.
100 Plaza Drive
Secaucus, NJ  07094

Ladies and Gentlemen:

     At your request, we have examined the Registration Statement on Form S-1
filed pursuant to Rule 462(b) under the Securities Act of 1933, as amended (the
"Securities Act"), by Genesis Direct, Inc., a Delaware corporation (the
"Company"), with the Securities and Exchange Commission on May 7, 1998 (the
"Rule 462(b) Registration Statement"), relating to the registration under the
Securities Act of 793,750 shares of the Company's common stock, par value $0.01
per share (the "Stock"), including authorized but unissued shares being offered
by the Company (including shares subject to the underwriters' over-allotment
option) and presently issued and outstanding shares being offered by certain
selling shareholders (the "Selling Shareholders") (including shares subject to
the underwriters' over-allotment option).  The Stock is to be sold to the
underwriters named in the Rule 462(b) Registration Statement for resale to the
public.

     As counsel to the Company, we have examined such corporate records,
documents, instruments, certificates of public officials and of the Company and
such questions of law as we have deemed necessary for the purpose of rendering
the opinions set forth herein.  We have also examined the Company's Registration
Statement on Form S-1 (the "Initial Registration Statement") filed on March 6,
1998 (Registration No. 333-47455), Amendment No. 1 thereto filed on April 17,
1998, Amendment No. 2 thereto filed on May 1, 1998 and Amendment No. 3 thereto
filed on May 5, 1998, relating to the registration under the Securities Act of
the Stock, which is incorporated by reference by the Rule 462(b) Registration
Statement.

     We are of the opinion that (a) the shares of Stock to be offered and sold
by the Company have been duly authorized and, when issued and sold by the
Company in the manner described in
<PAGE>
 
the Initial Registration Statement and in accordance with the resolutions
adopted by the Board of Directors of the Company, will be legally issued, fully
paid and nonassessable, and (b) the shares of Stock that may be sold by the
Selling Shareholders are legally and validly issued, fully paid and
nonassessable.

     We consent to the use of this opinion as an exhibit to the Rule 462(b)
Registration Statement and further consent to all references to us in the Rule
462(b) Registration Statement, the Initial Registration Statement incorporated
by reference therein, and any amendments thereto.

                                                Very truly yours,



                                               /s/ Morrison & Foerster LLP

<PAGE>
 
                                                                    EXHIBIT 23.2

                        CONSENT OF INDEPENDENT AUDITORS

        We consent to the incorporation by reference in this Registration 
Statement on Form S-1 of Genesis Direct, Inc. of our reports:  dated February 
16, 1998, with respect to the financial statements and schedule of Genesis 
Direct, Inc.; dated June 6, 1997, with respect to the financial statements of 
Manny's Baseball Land, Inc.; dated January 30, 1998 with respect to the 
financial statements of Select Service & Supply Co., Inc. appearing in the 
Prospectus, which is a part of Registration Statement No. 333-47455 of Genesis 
Direct, Inc. and to the reference to our firm under the caption "Experts" 
appearing therein.


Hackensack, New Jersey                            /s/ Ernst & Young
May 7, 1998












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