GENESIS DIRECT INC
8-K, 1999-06-28
CATALOG & MAIL-ORDER HOUSES
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<PAGE>


     As filed with the Securities and Exchange Commission on June 28, 1999
- --------------------------------------------------------------------------------

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 8-K


                                 CURRENT REPORT
                     Pursuant to Section 13 or 15(d) of the
                        Securities Exchange Act of 1934



        Date of report (Date of earliest event reported):  June 11, 1999


                              GENESIS DIRECT, INC.
             (Exact Name of Registrant as Specified in Its Charter)


                                    Delaware
                 (State or Other Jurisdiction of Incorporation)

            0-24173                                     22-3449666
      (Commission File Number)             (I.R.S. Employer Identification No.)


     100 Plaza Drive, Secaucus, NJ                         07094
(Address of Principal Executive Offices)                (Zip Code)



                                 (201) 867-2800
              (Registrant's Telephone Number, Including Area Code)

- --------------------------------------------------------------------------------
<PAGE>

Item 2.  Acquisition or Disposition of Assets.

         On April 23, 1999, Genesis Direct Memphis Operations, LLC and Genesis
Direct Memphis Services, LLC (each a subsidiary of the Registrant), the
Registrant and Toysrus.com, LLC ("Buyer") entered into a Purchase Agreement
providing for the acquisition by Buyer of certain assets and liabilities of the
Sellers relating to Sellers' distribution center located in Memphis, Tennessee,
for a purchase price of $30,000,000 payable in cash. The acquisition was
consummated on June 11, 1999.  In connection with the disposition, the
Registrant and the Buyer entered into a Fulfillment Services Agreement pursuant
to which the Buyer will provide fulfillment services for Registrant's business.

Item 7.  Financial Statements, Pro Forma Financial Information and Exhibits.

    (a)  Financial Statements of Business Acquired.
         -----------------------------------------

         Not applicable.

    (b)  Pro Forma Financial Information.
         -------------------------------

         See Exhibit 99.1

    (c)  Exhibits.
         --------

         The following exhibits are filed herewith:


         Exhibit
         -------
           No.                        Description
           ---                        -----------
           99.1       Pro Forma Financial Statements
<PAGE>

                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                              GENESIS DIRECT, INC.

                              By:     /s/ Ronald Benanto
                                  --------------------------------------------
                                  Ronald Benanto
                                  Vice President and Chief Financial Officer

Date: June 28, 1999

<PAGE>

                                                                    Exhibit 99.1

                         Index to Financial Statements
                         -----------------------------

                                                                          Page
                                                                          ----
Unaudited Pro Forma Financial Statements                                   F-2
Unaudited Pro Forma Balance Sheet -- December 26, 1998                     F-3
Unaudited Pro Forma Statements of Operations -- Year ended March 28, 1998  F-4
Unaudited Pro Forma Condensed Combined Statements of Operations --
     Nine months ended December 26, 1998                                   F-5
Notes to Unaudited Pro Forma Condensed Combined Financial Statements       F-6
<PAGE>

                              Genesis Direct, Inc.
                         Pro Forma Financial Statements

On April 23, 1999, Genesis Direct, Inc., its subsidiaries Genesis Direct Memphis
Operations, LLC and Genesis Direct Memphis Services, LLC, and Toysrus.com, LLC
("Buyer") entered into a Purchase Agreement providing for the acquisition by
Buyer of certain assets and liabilities of the Sellers relating to Sellers'
distribution center located in Memphis, Tennessee, for a purchase price of
$30,000,000 payable in cash. The acquisition was consummated on June 11, 1999.

The following unaudited pro forma balance sheet as of December 26, 1998 has been
prepared to present the financial position of Genesis Direct, Inc. as though the
disposition had been consummated on December 25, 1998. The following pro forma
statements of operations for the year ended March 28, 1998 and the nine months
ended December 26, 1998 have been prepared to present the operations of Genesis
Direct, Inc. assuming the disposition had been completed on March 30, 1997.

The unaudited pro forma condensed combined financial statements, including the
notes thereto, are qualified in their entirety by reference to, and should be
read in conjunction with, the historical consolidated financial statements of
Genesis Direct, Inc. included in its Annual Report on Form 10-K for the year
ended March 28, 1998 and Quarterly Reports on Form 10-Q for the fiscal quarters
ended June 27, 1998, September 26, 1998 and December 26, 1998. The unaudited pro
forma balance sheet and statements of operations have been included herein for
comparative purposes only and do not purport to be indicative of the results of
operations which actually would have been obtained had the acquisition been
completed on March 30, 1997.  In addition, future results may vary significantly
from the results reflected in these pro forma financial statements.

                                      F-2-
<PAGE>

                   Pro Forma Condensed Combined Balance Sheet
                               December 26, 1998
                                 (in thousands)
                                  (Unaudited)

<TABLE>
<CAPTION>
                                                                          Elimination of
                                                                          --------------
                                                                           Distribution
                                                                           ------------
                                                          Genesis            Center
                                                          -------            ------
                                                      Direct, Inc.          Operations       Pro Forma
                                                      ------------          ----------       ---------
<S>                                                   <C>                   <C>              <C>
Assets
Current assets:
 Cash and cash equivalents...........................     $  11,662        $ 29,975   (b)  $  41,637
 Accounts receivable, net............................        17,532                           17,532
 Merchandise inventory, net..........................        62,119                           62,119
 Deferred advertising costs..........................        12,218                           12,218
 Other current assets................................         4,955                            4,955
 Due from Genesis....................................             -                                -
 Note receivable, current portion....................           479                              479
                                                     --------------     -----------       ----------
  Total current assets...............................       108,965          29,975          138,940

Intangibles, net.....................................         9,747                            9,747
Goodwill, net........................................        93,844                           93,844
Property, equipment and leasehold improvements, net..        46,323         (25,255)  (a)     21,068
Note receivable, less current portion................         1,020                            1,020
Other assets.........................................           988                              988
                                                     --------------     -----------       ----------
                                                          $ 260,887        $  4,720        $ 265,607
                                                          =========        ========        =========
Liabilities and stockholders' equity (deficiency)
Current liabilities:
 Accounts payable....................................     $  40,733                           40,773
 Accrued expenses....................................        45,772                           45,772
 Current portion of notes payable and long-term debt.        24,043                           24,043
 Current portion of obligations under capital leases.         1,996                            1,996
 Other current liabilities...........................         2,181           1,954   (c)      4,135
                                                     --------------     -----------       ----------

  Total current liabilities..........................       114,725           1,954          116,679

Notes payable and long-term debt, less current               18,227                           18,227
 portion.............................................
Obligations under capital leases, net of current              3,293                            3,293
 portion.............................................
Other liabilities....................................         2,296                            2,296
Common stockholders' equity (deficiency):
 Investment in subsidiary............................             -                                -
 Common Stock........................................           323                              323
 Additional paid-in-capital..........................       278,542                          278,542
 Accumulated (deficit) earnings......................      (156,519)          2,766   (b)   (153,753)
                                                     --------------     -----------       ----------
Total common stockholders' equity....................       122,346           2,766          125,112


Total liabilities and common stockholders' equity....     $ 260,887        $  4,720        $ 265,607
                                                     ==============      ==========       ==========
</TABLE>

                                      F-3-
<PAGE>

              Pro Forma Condensed Combined Statement of Operations
                           Year Ended March 28, 1998
               (in thousands, except share and per share amounts)
                                  (Unaudited)


<TABLE>
<CAPTION>
                                                             Elimination of
                                                             --------------
                                                              Distribution
                                                              ------------
                                           Genesis                Center
                                           -------                ------
                                         Direct, Inc.           Operations        Pro Forma
                                        ------------            ----------        ---------
<S>                                     <C>                      <C>              <C>

Net sales..............................     $  107,210                     -         $  107,210
Cost of goods sold.....................         81,606               $ 2,108   (a)       83,714
                                        --------------    ------------------      -------------
Gross profit...........................         25,604                (2,108)            23,496
Selling, general and administrative
 expenses..............................         97,840                (6,795)  (a)       91,045
                                        --------------    ------------------      -------------
Loss from operations...................        (72,236)                4,687            (67,549)
Interest expense.......................          4,488                                    4,488
Interest income........................            513                                      513
                                        --------------    ------------------      -------------
Net income (loss)......................        (76,211)                4,687            (71,524)
Dividends accruing on Series A Preferred
 Stock.................................         (2,439)                                  (2,439)
                                        --------------    ------------------      -------------

Net loss attributable to common
 stockholders..........................     $  (78,650)                4,687        $  (73,963)
                                        --------------    ------------------      -------------
Basic net loss per share...............         $(8.89)                                  $(8.36)
                                        --------------    ------------------      -------------
Weighted average common shares
 outstanding...........................      8,842,200                                8,842,200
                                        ==============                            =============
</TABLE>


                                      F-4-
<PAGE>

              Pro Forma Condensed Combined Statement of Operations
                      Nine Months Ended December 26, 1998
               (in thousands, except share and per share amounts)
                                  (Unaudited)


<TABLE>
<CAPTION>
                                                                       Elimination of
                                                                       --------------
                                                                        Distribution
                                                                        ------------
                                                     Genesis              Center
                                                     -------              ------
                                                  Direct, Inc.           Operations                    Pro Forma
                                                  ------------           ----------                    ---------
<S>                                               <C>                 <C>                               <C>
Net sales....................................        $   192,773                     -                    $   192,773

Cost of goods sold...........................            127,792               $ 7,123     (a)                134,915
                                              ------------------    ------------------       ------------------------
Gross profit.................................             64,981                (7,123)                        57,858

Selling, general and administrative expenses.            121,152                (8,788)    (a)                112,364
                                              ------------------    ------------------       -------------------------

Loss from operations.........................            (56,171)                1,665                        (54,506)

Interest expense.............................              3,597                                                3,597
Interest income..............................                920                                                  920
                                              ------------------    ------------------       ------------------------
Net income (loss) before extraordinary item..            (58,848)                1,665                        (57,183)

Extraordinary item - loss on extinguishment
 of debt.....................................             (5,235)                    -                         (5,235)
                                              ------------------   -------------------       ------------------------
Net loss.....................................            (64,083)                1,665                        (62,418)
                                              ==================    ==================       ========================

Basic net loss per share:
 Loss before extraordinary item..............        $     (2.13)                                         $     (2.07)
 Extraordinary item..........................              (0.19)                                               (0.19)
                                              ------------------                             ------------------------
 Net loss....................................        $     (2.32)                                         $     (2.26)
                                              ==================                             ========================
Weighted average shares - basic..............         27,630,445                                           27,630,445
                                              ==================                             ========================
</TABLE>

                                      F-5-
<PAGE>

                              Genesis Direct, Inc.
      Notes to Unaudited Pro Forma Condensed Combined Financial Statements


1.  Dispositions

         On April 23, 1999, Genesis Direct, Inc. (the "Company"), its
subsidiaries Genesis Direct Memphis Operations, LLC and Genesis Direct Memphis
Services, LLC, and Toysrus.com, LLC ("Buyer") entered into a Purchase Agreement
providing for the acquisition by Buyer of certain assets and liabilities of the
Sellers relating to Sellers' distribution center located in Memphis, Tennessee,
for a purchase price of $30,000,000 payable in cash. The acquisition was
consummated on June 11, 1999. In connection with the disposition, the Company
and the Buyer entered into a fulfillment agreement pursuant to which the Buyer
will provide fulfillment services to the Company. The Company expects to
recognize a gain from this transaction of approximately $2.7 million.

2.  Pro Forma Adjustments

Balance Sheet

          (a)  Elimination of disposed distribution center assets.

          (b)  Net proceeds and resulting net gain from disposition of
               distribution center assets.

          (c)  Accrual for costs in excess of fair market value related to the
               fulfillment agreement.

Statement of Operations

          (a)  To eliminate actual fulfillment expenses incurred during the
               respective periods, and replace such expenses with an estimate of
               the fulfillment expenses that would have been incurred had the
               Company entered into a fulfillment agreement with a third party
               on March 30, 1997 on the same terms as those set forth in its
               fulfillment agreement with Buyer.

                                      F-6


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