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<TABLE> <S> <C>
<ARTICLE> 5
<CIK> 0001058441
<NAME> RAINBOW RENTALS
<MULTIPLIER> 1,000
<S> <C>
<PERIOD-TYPE> 3-MOS
<FISCAL-YEAR-END> DEC-31-2000
<PERIOD-START> APR-01-2000
<PERIOD-END> JUN-30-2000
<CASH> 108
<SECURITIES> 0
<RECEIVABLES> 0
<ALLOWANCES> 0
<INVENTORY> 33,661
<CURRENT-ASSETS> 35,369
<PP&E> 5,046
<DEPRECIATION> 0
<TOTAL-ASSETS> 51,325
<CURRENT-LIABILITIES> 7,470
<BONDS> 0
0
0
<COMMON> 11,039
<OTHER-SE> 23,554
<TOTAL-LIABILITY-AND-EQUITY> 51,325
<SALES> 592
<TOTAL-REVENUES> 22,386
<CGS> 7,173
<TOTAL-COSTS> 7,173
<OTHER-EXPENSES> 10,756
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 197
<INCOME-PRETAX> 2,293
<INCOME-TAX> 938
<INCOME-CONTINUING> 1,355
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> 1,355
<EPS-BASIC> .23
<EPS-DILUTED> .23
</TABLE>
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