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<TABLE> <S> <C>
<ARTICLE> 5
<CIK> 0001058441
<NAME> RAINBOW RENTALS, INC.
<MULTIPLIER> 1,000
<S> <C>
<PERIOD-TYPE> 3-MOS
<FISCAL-YEAR-END> DEC-31-2000
<PERIOD-START> JUL-01-2000
<PERIOD-END> SEP-30-2000
<CASH> 0
<SECURITIES> 0
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<INVENTORY> 34,571
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<PP&E> 5,416
<DEPRECIATION> 0
<TOTAL-ASSETS> 54,606
<CURRENT-LIABILITIES> 8,354
<BONDS> 0
0
0
<COMMON> 11,039
<OTHER-SE> 24,123
<TOTAL-LIABILITY-AND-EQUITY> 54,606
<SALES> 22,096
<TOTAL-REVENUES> 23,527
<CGS> 0
<TOTAL-COSTS> 7,851
<OTHER-EXPENSES> 14,423
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 267
<INCOME-PRETAX> 986
<INCOME-TAX> 407
<INCOME-CONTINUING> 579
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> 579
<EPS-BASIC> .10
<EPS-DILUTED> .10
</TABLE>
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