BALANCE BAR CO
SC TO-C, 2000-01-24
GROCERIES, GENERAL LINE
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                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549

                              ------------------

                                  SCHEDULE TO
                     Tender Offer Statement Under Section
                14(d)(1) of the Securities Exchange Act of 1934
                   under the Securities Exchange Act of 1934

                              BALANCE BAR COMPANY
                       (Name of Subject Company issuer)

                             BB ACQUISITION, INC.
                         a wholly-owned subsidiary of
                               KRAFT FOODS, INC.
           (Identifying status as offeror, issuer or other person)


                    COMMON STOCK, PAR VALUE $0.01 PER SHARE
                        (Title of Class of Securities)

                                   057623100
                                (Cusip Number)

                                William Eichar
                               Kraft Foods, Inc.
                               Three Lakes Drive
                             Northfield, IL 60093
                           Telephone: (847) 646-7081
                    (Name, Address and Telephone Number of
                     Person Authorized to Receive Notices
                   and Communications on Behalf of Bidders)

                                   Copy to:
                                Michael Timmers
                               Kirkland & Ellis
                            200 East Randolph Drive
                               Chicago, IL 60601
                            Telephone: 312-861-2000

                           CALCULATION OF FILING FEE
<TABLE>

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       <S>                                           <C>
       Transaction Valuation/*/                      Amount of Filing Fee
- - --------------------------------------------------------------------------------
                $N/A                                         $N/A
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</TABLE>

/*/For purposes of calculating amount of filing fee only. This amount assumes
(i) the purchase of _______ outstanding shares of common stock of Balance Bar
Company and (ii) shares of common stock of Balance Bar Company subject to
options that will be vested and exercisable as of the closing of this offer.
The amount of the filing fee calculated in accordance with Regulation 240-0-11
of the Securities Exchange Act of 1934, as amended, equals 1/50 of 1% of the
transaction value.

================================================================================
<PAGE>


[] Check the box if any part of the fee is offset as provided by Rule 0-11(a)(2)
and identify the filing with which the offsetting fee was previously paid.
Identify the previous filing by registration statement number or the Form or
Schedule and the date of its filing.

Amount Previously Paid:                   Form or Registration No.:
Filing party:                                   Date Filed:

[X] Check the box if the filing relates solely to preliminary communications
made before the commencement of a tender offer.

Check the appropriate boxes below to designate any transactions to which the
statement relates:
[x] third-party tender offer subject to Rule 14d-1.
[ ] issuer tender offer subject to Rule 13e-4.
[ ] going-private transaction subject to Rule 13e-3.
[ ] amendment to Schedule 13D under Rule 13d-2.

Check the following box if the filing is a final amendment reporting the results
of the tender offer: [ ]

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<PAGE>

                                 EXHIBIT INDEX

Exhibit No.
- - -----------
  (a)(7)     Text of Press Release issued by Parent and the Company on January
             21, 2000.

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<PAGE>

Exhibit (a)(7)

Kraft Foods to Acquire Balance Bar

CARPINTERIA, Calif.--(BUSINESS WIRE)--Jan. 21, 2000--Balance Bar Company
(NASDAQ: BBAR - news), a leading maker of nutrition/energy bars, and Kraft
Foods, the nation's largest packaged foods company, announced today that they
have reached a definitive agreement for the purchase of Balance Bar by Kraft
Foods. The purchase price is approximately $268 million ($19.40/share), and
Kraft Foods will acquire all of the equity interest pursuant to a tender offer
for all of Balance Bar's outstanding shares, followed by a merger. Shareholders
of Balance Bar who own 51% of the shares outstanding have signed agreements
supporting the transaction and have agreed to tender their shares and vote in
favor of any related matter. The tender offer is expected to close by the end of
February 2000. The transaction is subject to satisfaction of customary
conditions.

Balance Bar, based in Carpinteria, CA, had unaudited 1999 revenues of $100.9
million, up from just $1.3 million in 1995. Balance Bar products are sold
through retail grocery, mass merchandise and club stores, and natural foods
stores nationwide.

"Given consumers' desire for healthful foods along with portable snacking,
Balance Bar gives Kraft Foods a strong entry into the nutrition/energy bar
category, which has doubled since 1997," said Robert Eckert, President and Chief
Executive Officer of Kraft Foods. "Balance Bar is number one in the natural
foods channel and is also strong in other channels as well. With its great
taste, quality and broad appeal among consumers, it is well-positioned for
further growth."

"This sale is great news for our shareholders because they will receive a
substantial premium for their investment, based upon Kraft's ability to fully
realize the franchise's outstanding commercial opportunity," said James Wolfe,
President and Chief Executive Officer of Balance Bar. "The support of Kraft
Foods will provide the resources for further growth, and Kraft is ideally
positioned to do just that for Balance Bar in the future."

"With our expertise in marketing, sales, technology and distribution, Kraft
Foods has an excellent track record with buy-and-build businesses such as
Altoids mints, Tombstone and Jack's pizza, Capri Sun beverages, and Taco Bell
dinners, and we expect to do the same with Balance Bar in the future," Eckert
noted.

Balance Bar has about 90 employees primarily at its Carpinteria, CA,
headquarters and manufactures products through co-packing agreements.

Balance Bar nutrition/energy bars have balanced proportions of 40%
carbohydrates, 30% protein and 30% dietary fat, and are fortified with vitamins
and minerals. Balance Bar markets a full range of energy/nutrition bars under
the Balance Bar name as well as a line of bars under the Jenny Craig brand
through a license arrangement. There are also two beverage products, Total
Balance powdered drink mixes and Total Balance ready-to-drink beverages.

Kraft Foods, headquartered in Northfield, IL, is the North American
food business of Philip Morris Companies Inc.

For more information, please visit our website at www.kraftfoods.com/corporate

Forward-looking statements in this release are based on information available as
of the date thereof. Such forward-looking statements are made only as of the
date thereof. Balance Bar's actual results could differ materially from those
stated or implied by such forward-looking statements due to risks and
uncertainties associated with fluctuations in balance Bar's quarterly operating
results, concentration of balance Bar's product offerings, development risks
involved with new products and technologies, competition, and other risk factors
disclosed in balance Bar's filings with the Securities and Exchange Commission.


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