MRS FIELDS BRAND INC
S-4/A, 1998-04-24
COOKIES & CRACKERS
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    As filed with the Securities and Exchange Commission on April 24, 1998
                                              Registration No.333-45179-01

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                           Amendment No. 4 to Form S-4
             REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933


  MRS. FIELDS' ORIGINAL COOKIES, INC.
(Exact name of Registrant as                    THE MRS. FIELDS' BRAND, INC.
 specified in its charter)                      Exact Name of Registrant as 
                 charter)                       specified in its charter)   

          DELAWARE                                        DELAWARE
 (State or other jurisdiction of                  (State of jurisdiction of 
 incorporation or organization)                  incorporation or organization)
          ---------                                        ---------

            6749                                             6749
(Primary Standard Industrial                      (Primary Standard Industrial
  Classification Code Number)                      Classification Code Number)

         87-0552899                                      87-0563472
     (I.R.S. Employer                                 (I.R.S. Employer
    Identification No.)                              Identification No.)


                                                      462 West Bearcat Drive
462 West Bearcat Drive                             Salt Lake City, Utah 84115
Salt Lake City, Utah 84115                                (801) 463-2000
    (801) 463-2000                             (Address, including zip code and
(Address, including zip code and telephone     telephone number, including area
number, including area code, or                code or Registrant's principal 
Registrant's principal executive offices)      executive offices)
                                                       
     Michael Ward, Esq.                                   Michael Ward, Esq.    
Vice President of Administration                   The Mrs. Fields' Brand, Inc. 
Mrs. Fields' Original Cookies, Inc.                   462 West Bearcat Drive   
 462 West Bearcat Drive                           Salt Lake City, Utah 84115  
Salt Lake City, Utah 84115                                 (801) 463-2000      
      (801) 463-2000                         (Name, address, including zip code
(Name, address, including zip code, and       and telephone number, including 
 telephone number, including area code        area code of agents for service)
of agents for service)


                                   COPIES TO:

                              Randall H. Doud, Esq.
                    Skadden, Arps, Slate, Meagher & Flom LLP
                                919 Third Avenue
                            New York, New York 10022
                                 (212) 735-3000

Approximate  Date of  Commencement  of Proposed  Sale to the Public:  As soon as
practicable after this Registration Statement becomes effective.
       
If any of the  securities  being  registered  on this Form are to be  offered in
connection  with the formation of a holding company and there is compliance with
General Instruction G, check the following box.

If this form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the  Securities  Act,  check the following box and list the
Securities  Act  registration   statement   number  of  the  earlier   effective
registration statement for the same offering .

If this form is a  post-effective  amendment filed pursuant to Rule 462(d) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same offering.

         The Registrants  hereby amend this registration  statement on such date
or dates as may be necessary to delay its effective  date until the  Registrants
shall file a further amendment which specifically  states that this registration
statement shall  thereafter  become effective in accordance with Section 8(a) of
the Securities  Act of 1933 or until this  registration  statement  shall become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.



<PAGE>



        Offer for All Outstanding 101/8 % Series A Senior Notes due 2004
             in Exchange for 101/8 % Series B Senior Notes due 2004,
   Which Have Been Registered Under the Securities Act of 1933, As Amended, of

                       MRS. FIELDS' ORIGINAL COOKIES, INC.

          FULLY AND UNCONDITIONALLY GUARANTEED, AS DESCRIBED HEREIN, BY
         
                          THE MRS. FIELDS' BRAND, INC.

                  THE EXCHANGE OFFER AND WITHDRAWAL RIGHTS WILL
               EXPIRE AT 12:00 MIDNIGHT, NEW YORK CITY TIME, ON ,
                             May 22, 1998, UNLESS EXTENDED.
                             

    Mrs. Fields' Original Cookies,  Inc., a Delaware  corporation ("Mrs. Fields"
or the "Company"),  hereby offers,  upon the terms and subject to the conditions
set forth in this  Prospectus (as the same may be amended or  supplemented  from
time to time, the  "Prospectus")  and in the accompanying  Letter of Transmittal
(which  together  constitute  the  "Exchange  Offer"),  to exchange an aggregate
principal  amount at maturity of up to  $100,000,000  of 101/8 % Series B Senior
Notes  due 2004  (the  "New  Senior  Notes")  of the  Company,  which  have been
registered under the Securities Act of 1933, as amended (the "Securities  Act"),
pursuant  to  a  Registration  Statement  (as  defined  herein)  of  which  this
Prospectus constitutes a part, for a like principal amount of its outstanding 10
1/8% Series A Senior Notes due 2004 (the "Old Senior  Notes" and,  together with
the New Senior Notes,  the "Senior  Notes") of the Company from the holders (the
"Holders")  thereof.  The terms of the New  Senior  Notes are  identical  in all
material  respects to the Old Senior  Notes except (i) that the New Senior Notes
have been  registered  under  the  Securities  Act,  (ii) for  certain  transfer
restrictions and registration  rights relating to the Old Senior Notes and (iii)
that the New Senior  Notes will not contain  certain  provisions  relating to an
additional  payment  to be made to Holders of Old  Senior  Notes  under  certain
circumstances  relating to the timing of the Exchange  Offer.  The Mrs.  Fields'
Brand, Inc., a Delaware  corporation  ("MFB"),  is also offering to exchange its
guarantee of the Old Senior Notes (the "Old  Guarantee") for a like guarantee of
the New Senior Notes (the "New Guarantee").

    On November 26, 1997, the Company issued  $100,000,000  principal  amount of
Old Senior Notes.  The Old Senior Notes were issued pursuant to exemptions from,
or in  transactions  not  subject  to,  the  registration  requirements  of  the
Securities Act and applicable state securities laws.

    The Senior Notes will be redeemable  at the option of the Company,  in whole
or in part, at any time on or after  December 1, 2001 in cash at the  redemption
prices set forth herein,  plus accrued and unpaid interest,  if any, to the date
of redemption.  In addition,  at any time prior to December 1, 2001, the Company
may on  any  one or  more  occasions  redeem  up to an  aggregate  of 35% of the
aggregate  principal  amount of Senior Notes ever issued under the Indenture (as
defined herein) at a redemption  price equal to 110.125% of the principal amount
thereof,  plus accrued and unpaid  interest,  if any,  thereon to the redemption
date,  with the net cash  proceeds of one or more Public  Equity  Offerings  (as
defined herein); provided that at least 65% of the aggregate principal amount of
Senior Notes ever issued under the  Indenture  remains  outstanding  immediately
after  the  occurrence  of  such  redemption.  See  "Description  of the  Senior
Notes-Optional  Redemption."  In addition,  upon the  occurrence  of a Change of
Control (as defined herein),  each Holder of Senior Notes will have the right to
require the Company to repurchase all or any part of such Holder's  Senior Notes
at an  offer  price  in cash  equal to 101% of the  aggregate  principal  amount
thereof,  plus  accrued  and  unpaid  interest,  if any,  thereon to the date of
repurchase.  See  "Description of the Senior  Notes-Repurchase  at the Option of
Holders-Change  of Control."  There can be no assurance  that, in the event of a
Change of Control,  the Company would have  sufficient  funds to repurchase  all
Senior Notes tendered.  See "Risk  Factors-Inability  to Repurchase Senior Notes
Upon a Change of Control."

                                               (Continued on the following page)

    This  Prospectus and the Letter of Transmittal are first being mailed to all
holders of Old Senior Notes on April 24, 1998.

     SEE "RISK  FACTORS"  COMMENCING  ON PAGE 20 FOR  CERTAIN  INFORMATION  THAT
SHOULD BE CONSIDERED  BY HOLDERS IN DECIDING  WHETHER TO TENDER OLD SENIOR NOTES
IN THE EXCHANGE OFFER.

    THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES
         AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR
             HAS THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE
              SECURITIES COMMISSION PASSED UPON THE ACCURACY OR AD-
                  EQUACY OF THIS PROSPECTUS. ANY REPRESENTATION
                     TO THE CONTRARY IS A CRIMINAL OFFENSE.

               The date of this Prospectus is April 24, 1998.


<PAGE>



     The Senior Notes are general  unsecured  obligations  of the Company,  rank
senior in right of payment to all  subordinated  indebtedness of the Company and
rank pari passu in right of payment with all  existing  and future  indebtedness
(including capital lease obligations) of the Company. As of January 3, 1998, the
Company (excluding its subsidiaries) had $0.2 million in indebtedness other than
the Senior Notes. The Senior Notes are fully and unconditionally guaranteed (the
"Guarantees")  on a senior  basis by the  Guarantors  (as defined  herein).  The
Guarantees are general unsecured obligations of the Guarantors, will rank senior
in right of payment to all subordinated  indebtedness of the Guarantors and rank
pari passu in right of payment with all existing and future senior  indebtedness
of the Guarantors.  Currently MFB is, under the Old Guarantee, and will continue
to be upon  issuance  of the New  Guarantee,  the sole  Guarantor  of the Senior
Notes.  As of January 3, 1998,  the  aggregate  amount of debt of the  Company's
subsidiaries  (including  capital  lease  obligations)  was  approximately  $0.9
million and the  aggregate  liquidation  preference  of  mandatorily  redeemable
preferred stock of the Company's  subsidiaries was  approximately  $1.5 million,
all of which was  issued by  subsidiaries  other  than the  Guarantors  and will
effectively  rank senior in right of payment to the Senior  Notes.  Although the
Indenture  limits  the  ability of the  Company  and its  subsidiaries  to incur
additional  indebtedness  and issue preferred stock, the Company is permitted to
incur  additional  indebtedness  and issue preferred  stock,  including  secured
indebtedness, under certain circumstances, which will effectively rank senior to
the Senior  Notes with respect to the assets  securing  such  indebtedness.  See
"Risk    Factors-Effective    Subordination"    and   "Description   of   Senior
Notes-General."

         The New Senior  Notes are being  offered  hereunder in order to satisfy
certain  obligations  of  the  Company  contained  in  the  Registration  Rights
Agreement  (as defined  herein).  Based on  interpretations  by the staff of the
Securities and Exchange Commission (the "Commission"), as set forth in no-action
letters  issued to third  parties,  the Company  believes  that New Senior Notes
issued  pursuant to the  Exchange  Offer in exchange for Old Senior Notes may be
offered for resale,  resold and otherwise  transferred by Holders thereof (other
than any Holder  which is an  "affiliate"  of the Company  within the meaning of
Rule 405 of the Securities  Act),  without  compliance with the registration and
prospectus  delivery  requirements of the Securities Act, provided that such New
Senior Notes are acquired in the ordinary  course of such Holder's  business and
such Holder,  other than  broker-dealers,  has no arrangement with any person to
engage in a distribution of such New Senior Notes.  However,  the Commission has
not considered the Exchange Offer in the context of a no-action letter and there
can be no  assurance  that the  staff of the  Commission  would  make a  similar
determination with respect to the Exchange Offer as in such other circumstances.
Each Holder, other than a broker-dealer, must acknowledge that it is not engaged
in, and does not intend to engage in, a  distribution  of such New Senior  Notes
and has no arrangement or  understanding to participate in a distribution of New
Senior  Notes.  If any Holder is an affiliate  of the Company,  is engaged in or
intends to engage in or has any  arrangement  with any person to  participate in
the distribution of the New Senior Notes to be acquired pursuant to the Exchange
Offer, such Holder (i) could not rely on the applicable  interpretations  of the
staff  of the  Commission  and  (ii)  must  comply  with  the  registration  and
prospectus  delivery  requirements  of the Securities Act in connection with any
resale  transaction.  Each  broker-dealer that receives New Senior Notes for its
own account pursuant to the Exchange Offer must acknowledge that it will deliver
a prospectus in connection with any resale of such New Senior Notes.  The Letter
of Transmittal states that by so acknowledging and by delivering a prospectus, a
broker-dealer will not be deemed to admit that it is an "underwriter" within the
meaning  of the  Securities  Act.  This  Prospectus,  as it may  be  amended  or
supplemented  from time to time,  may be used by a  broker-dealer  in connection
with resales of New Senior Notes received in exchange for Old Senior Notes where
such Old  Senior  Notes  were  acquired  by such  broker-dealer  as a result  of
market-making  activities  or other trading  activities.  The Company has agreed
that, for a period of 120 days after the Expiration Date (as defined herein), it
will make this Prospectus  available to any  broker-dealer for use in connection
with any such resale. See "Plan of Distribution."

         The Company will not receive any proceeds from the Exchange Offer.  The
Company will pay all of its own and the Guarantor's  expenses  incidental to the
Exchange  Offer,  and will  reimburse  the  Initial  Purchasers  and  Holders of
Transfer Restricted  Securities for fees and expenses of counsel,  not to exceed
$50,000.  Tenders of Old Senior  Notes  pursuant  to the  Exchange  Offer may be
withdrawn  at any time prior to the  Expiration  Date.  In the event the Company
terminates  the  Exchange  Offer and does not accept for exchange any Old Senior
Notes,  the Company  will  promptly  return the Old Senior  Notes to the Holders
thereof. See "The Exchange Offer."

         There is no existing trading market for the New Senior Notes, and there
can be no assurance  regarding  the future  development  of a market for the New
Senior  Notes.  The Initial  Purchasers  (as defined  herein)  have  advised the
Company that they currently intend to make a market in the New Senior Notes. The
Initial  Purchasers are not obligated to do so, however,  and any  market-making
with  respect to the New Senior  Notes may be  discontinued  at any time without
notice. The Company does not intend to apply for listing or quotation of the New
Senior Notes on any securities exchange or stock market.


<PAGE>

                              --------------

         NO DEALER,  SALESPERSON OR OTHER INDIVIDUAL HAS BEEN AUTHORIZED TO GIVE
ANY  INFORMATION OR TO MAKE ANY  REPRESENTATIONS  OTHER THAN THOSE  CONTAINED OR
INCORPORATED  BY REFERENCE IN THIS  PROSPECTUS IN CONNECTION  WITH THIS EXCHANGE
OFFER AND, IF GIVEN OR MADE,  SUCH  INFORMATION OR  REPRESENTATIONS  MUST NOT BE
RELIED UPON AS HAVING BEEN  AUTHORIZED BY THE COMPANY OR THE GUARANTOR.  NEITHER
THE  DELIVERY OF THIS  PROSPECTUS  NOR ANY SALE MADE  HEREUNDER  SHALL UNDER ANY
CIRCUMSTANCE  CREATE AN IMPLICATION THAT THERE HAS BEEN NO CHANGE IN THE AFFAIRS
OF THE COMPANY OR THE GUARANTOR SINCE THE DATE HEREOF.  THIS PROSPECTUS DOES NOT
CONSTITUTE AN OFFER OR A  SOLICITATION  BY ANYONE IN ANY  JURISDICTION  IN WHICH
SUCH OFFER OR  SOLICITATION IS NOT AUTHORIZED OR IN WHICH THE PERSON MAKING SUCH
OFFER OR  SOLICITATION  IS NOT  QUALIFIED  TO DO SO OR TO  ANYONE  TO WHOM IT IS
UNLAWFUL TO MAKE SUCH OFFER OR SOLICITATION.

                              --------------



<PAGE>


                              AVAILABLE INFORMATION

         The  Company  has  not  been,  prior  to  the   effectiveness  of  this
Registration Statement,  subject to the periodic reporting and other information
requirements  of the Securities  Exchange Act of 1934, as amended (the "Exchange
Act").  The Company has agreed  that,  whether or not it is required to do so by
the rules and regulations of the Commission, it shall deliver to The Bank of New
York, as trustee under the Indenture (the  "Trustee"),  to each Holder of Senior
Notes and to each  prospective  purchaser  of  Senior  Notes  identified  to the
Company  by an Initial  Purchaser,  annual and  quarterly  financial  statements
substantially  equivalent  to  financial  statements  that would be  included in
reports filed with the Commission,  if the Company were subject to the reporting
and other informational requirements of the Exchange Act.

     The Company and the Guarantor have filed with the Commission a registration
statement  on Form S-4  (herein,  together  with all  amendments  and  exhibits,
referred  to as the  "Registration  Statement")  under the  Securities  Act with
respect to the New Senior Notes offered hereby.  This Prospectus,  which forms a
part of the Registration Statement,  does not contain all of the information set
forth in the Registration  Statement and the exhibits thereto,  certain parts of
which  are  omitted  in  accordance  with  the  rules  and  regulations  of  the
Commission.  For further information with respect to the Company,  the guarantor
and  the New  Notes  offered  hereby,  reference  is  made  to the  Registration
Statement, with respect to any statements made in this Prospectus concerning the
provisions of certain documents,  reference is made to the copy of such document
filed as an  exhibit  to the  Registration  Statement  otherwise  filed with the
Commission.

         Upon the effectiveness of the Registration Statement,  the Company will
become  subject to the  informational  requirements  of the Exchange Act, and in
accordance   therewith  will  file  reports  and  other   information  with  the
Commission. MFB has submitted to the staff of the Commission a no-action request
that MFB not be subject to the  informational  requirements of the Exchange Act.
If this  request is granted,  MFB would not be required to make such filings but
the Company, as the issuer of the New Senior Notes, would be required to include
summarized  financial  information  regarding  MFB in the  periodic  reports and
certain  other  documents  that the Company files with the  Commission.  If this
request is not granted,  MFB would be required to file with the Commission  such
periodic  reports,  but  would  not be  required  to file  proxy or  information
statements.  The Registration Statement, the exhibits forming a part thereof and
the  reports  and  other  information  filed  by the  Company  and MFB  with the
Commission in accordance with the Exchange Act may be inspected, without charge,
at the Public Reference  Section of the Commission  located at 450 Fifth Street,
N.W., Room 1024, Washington, D.C. 20549 and at the following regional offices of
the Commission: 7 World Trade Center, 13th Floor, Suite 1300, New York, New York
10004;  and Suite 1400,  Citicorp  Center,  500 West  Madison  Street,  Chicago,
Illinois  60661.  Copies  of all or any  portion  of the  material  may  also be
obtained  by mail from the Public  Reference  Section of the  Commission  at 450
Fifth Street, N.W., Washington, D.C. 20549 at prescribed rates. Such information
may also be accessed  electronically  by means of the Commission's  home page on
the Internet (http://www.sec.gov.).

         In the event  that the  Company  is not  required  to be subject to the
reporting  requirements  of the Exchange Act in the future,  the Company will be
required  under the Indenture  pursuant to which the Old Senior Notes were,  and
the New  Senior  Notes  will be,  issued,  to file with the  Commission,  and to
furnish the Holders of the New Senior  Notes with (i) all  quarterly  and annual
financial  information  that would be required to be  contained in a filing with
the  Commission on Forms 10-Q and 10-K if the Company were required to file such
forms, including a "Management's  Discussion and Analysis of Financial Condition
and Results of Operations" and, with respect to the annual  information  only, a
report  thereon by the Company's  independent  public  accountants  and (ii) all
current  reports  that would be required to be filed with the SEC on Form 8-K if
the Company were  required to file such reports,  in each case,  within the time
periods specified in the Commission's rules and regulations.

         This  prospectus  incorporates  documents  by  reference  which are not
presented  herein or delivered  herewith.  These  documents are  available  upon
request from Michael Ward, Mrs. Fields' Original Cookies, Inc., 462 West Bearcat
Drive,  Salt Lake City, Utah 84115,  (801)  463-2000.  In order to ensure timely
delivery, any request should be made by 1998.



<PAGE>


                               PROSPECTUS SUMMARY

     The  following  summary is qualified  in its entirety by the more  detailed
information  and financial  statements,  including the notes thereto,  appearing
elsewhere in this Prospectus.  Capitalized  terms used and not otherwise defined
in this summary have the meanings  given to them  elsewhere in this  Prospectus.
Unless the context otherwise  requires,  references herein to: (i) ?Mrs. Fields?
or the  ?Company?  are to  Mrs.  Fields'  Original  Cookies,  Inc.,  a  Delaware
corporation, and its subsidiaries, or to Mrs. Fields' Original Cookies, Inc., as
the offeror or the  obligor on the Senior  Notes;  (ii)  ?Pretzel  Time?  are to
Pretzel Time, Inc., a Pennsylvania  corporation;  (iii) ?MFB? or the "Guarantor"
are to The Mrs. Fields' Brand, Inc., a Delaware corporation;  and (iv) ?H&M? are
to H & M  Concepts  Ltd.  Co.,  an  Idaho  limited  liability  company,  and its
subsidiaries.  Pro forma financial information included in this Prospectus gives
effect  to the  offering  of the Old  Senior  Notes and the  application  of net
proceeds therefrom (the "Refinancing"), and the Transactions referred to herein,
as if each of the  Transactions  and the  Offering  of Old Senior  Notes and the
Refinancing  had  occurred  on  December  29,  1996,  (the first day of the most
recently  completed  fiscal  year)  with  respect  to the  pro  forma  condensed
consolidated statement of operations for the year ended January 3, 1998.

                                   The Company

     Mrs. Fields is the largest retailer of baked on-premises  cookies (based on
the  number of units)  and the  second  largest  retailer  of baked  on-premises
pretzels (based on the number of units) in the United States. Mrs. Fields is one
of the most widely  recognized  and respected  brand names in the premium cookie
industry,  with a 94% brand awareness among  customers,  20% on an unaided basis
and 74% on an aided basis (based on a 1994 study  commissioned  by the Company).
The  Company  has  recently  developed  a  significant  presence  in the rapidly
growing,  health-oriented pretzel segment as a result of the acquisitions of the
pretzel  businesses  of Hot Sam  Company,  Inc.  (?Hot  Sam?),  H&M (the largest
Pretzel Time  franchisee)  and a 60% majority  interest in Pretzel  Time.  As of
January 3, 1998, the Company's retail network  consisted of 1,034 locations,  of
which 711 were cookie  stores and 323 were  pretzel  stores.  Of the total 1,034
stores,  481  were  Company-owned  and 553  were  franchised  or  licensed.  The
Company's stores average  approximately  600 square feet in size and are located
predominantly  in  high-end  shopping  malls.  The  Company,   through  licensed
locations also operates  kiosks and carts at airports,  universities,  stadiums,
hospitals and office building  lobbies.  The Company's  objective is to increase
sales and profitability by focusing on its higher-profitability  stores in prime
locations ("core stores").  As a result,  by the end of fiscal 1999, the Company
plans to close or franchise  approximately 64 Company-owned cookie stores and 38
Company-owned pretzel stores that do not meet certain financial and geographical
criteria.  For the fiscal year ended January 3, 1998, the Company  generated pro
forma net revenue and adjusted  EBITDA (as defined herein) of $142.5 million and
$23.1 million, respectively.

The Cookie Business

     The Company operates and franchises 711 retail cookie stores: 556 under the
Mrs.  Fields  brand and 155  under The  Original  Cookie  Company,  Incorporated
("Original  Cookie")  brand.  Management  believes that Mrs.  Fields cookies are
positioned in the premium quality,  baked on-premises segment of what management
believes to be the approximately  $12 billion U.S. cookie industry.  The Company
offers over 50 different types of cookies, brownies and muffins, which are baked
continuously  and served fresh throughout the day. Baked products are made using
only high  quality  ingredients,  and all dough is  centrally  manufactured  and
frozen to maintain  product  quality and  consistency.  All products pass strict
quality  assurance  and control steps at both the  manufacturing  plants and the
stores. In addition,  the Company  continually creates and tests new products to
attract new customers and satisfy  current  customers.  Product  development  is
currently focused on sugar-free dough and reduced-fat cookies and brownies.

         Mrs. Fields Inc. ("MFI"),  one of the predecessors of the Company,  was
founded in 1977 by Debbi Fields and, following its initial success,  embarked on
an aggressive  national expansion program in the early 1980s. By the late 1980s,
however,  MFI  experienced  financial  difficulty as a result of excessive  debt
levels,  certain  poor  real  estate  locations,  and a  recessionary  retailing
environment.  In connection with a financial restructuring by its lenders, a new
management  team was put into place in mid-1994 under the leadership of Larry A.
Hodges, who has extensive experience in the food and retailing  industries.  Mr.
Hodges  introduced  a new  strategic  plan for the Company,  which  involved the
following key elements:  (1) identifying  non-core stores to close or franchise,
(2)  introducing  Company-wide  operating  procedures to improve store operating
margins,  (3) developing a marketing  strategy and promotional  calendar to turn
around  comparable  store  sales  and  (4)  improving  employee  morale  through
selective new senior hires,  increased training and various incentive plans. The
savings from the improved  store  operations  were  reinvested  in marketing and
other measures designed to improve comparable store sales.


<PAGE>



     Mrs.  Fields'  Original  Cookies,  Inc.  was  formed in  September  1996 in
connection  with the  acquisitions  of MFI,  Original Cookie and Hot Sam by Mrs.
Fields' Holding Company,  Inc. ("MFH"), a subsidiary of Capricorn  Investors II,
L.P. ("Capricorn").  Capricorn has invested more than $28 million in the Company
through MFH.  Capricorn  retained Mr. Hodges as Chief Executive  Officer of Mrs.
Fields.  Management believes that Mrs. Fields has a more  well-recognized  brand
name than Original Cookie and that Mrs. Fields stores have,  during fiscal 1997,
achieved higher average revenue per core store ($350,000  versus  $301,000) than
Original Cookie stores. As a result, the Company intends to continue  converting
its core and  to-be-franchised  Original Cookie stores to the Mrs. Fields brand,
which it believes  will result in an  increase  in net sales,  comparable  store
sales and store contribution for the Company's cookie business.

The Pretzel Business

         The Company  operates and  franchises  323 retail  pretzel  stores (221
under the Pretzel Time name and 102 under the Hot Sam name),  which offer "sweet
dough"  soft pretzels and "Bavarian"  style pretzels with a variety of toppings.
Pretzel  Time's  primary  product is an all natural,  hand-rolled  soft pretzel,
freshly baked from scratch at each store  location.  Pretzel Time stores prepare
pretzels with a variety of flavors and  specialty  toppings,  including  cheddar
cheese,  cream  cheese and pizza  sauce.  The stores  also offer soft drinks and
freshly squeezed lemonade. The Hot Sam pretzel stores specialize in the Bavarian
style pretzel.  This product has declined in popularity in recent years as sweet
dough pretzel sales have grown  dramatically.  In addition,  Pretzel Time stores
have,  during  fiscal  1997,  achieved  higher  average  revenue  per core store
($275,000 versus $241,000) than Hot Sam stores. As a result, the Company intends
to continue converting its core and  to-be-franchised  Hot Sam stores to Pretzel
Time  stores,  which it  believes  will  result  in an  increase  in net  sales,
comparable  store  sales  and  store  contribution  for  the  Company's  pretzel
business.

         Management  believes  that the  retail  pretzel  business  has  similar
operating  characteristics  to the retail cookie  business that will permit some
co-branding of the Company's products. In addition,  the retail pretzel business
has grown more quickly than the retail cookie business in recent years.  Hot Sam
was  acquired  by the Company in  connection  with the  acquisition  of Original
Cookie.  In order to expand its  presence in the retail  pretzel  industry,  the
Company recently  acquired the business of H&M and 60% (56% on September 2, 1997
and 4% on January 2, 1998) of the common stock of Pretzel Time.  Pretzel Time is
a franchisor of 221 hand-rolled  soft pretzel retail outlets,  which are located
in shopping  malls as well as at airports,  sports arenas,  amusement  parks and
resort  areas  throughout  the United  States and  Canada.  Prior to the Pretzel
Acquisitions,  H&M operated 79 of the franchised  stores of Pretzel Time and was
the  nonexclusive  franchisee and developing agent for Pretzel Time stores in 16
Western and Midwestern states, four provinces in Canada and Mexico.

Business Strategy

         The Company's  objective is to increase sales and  profitability at its
core and franchised  stores in prime locations by implementing  the key elements
of  its  business  strategy.  Management  believes  that  the  Company's  recent
operating  results  reflect  the  successful   implementation  of  its  business
strategy. Comparable core store sales have increased for fiscal 1997 as compared
to fiscal 1996. In addition,  franchising and licensing  revenues have increased
by 44.9% for fiscal 1997 over fiscal  1996.  The key  elements of the  Company's
business strategy are as follows:

          Enhance Quality of Company-Owned  Store Base. Since current management
         assumed  responsibility in 1994, the Company has focused on closing and
         franchising Company-owned stores that do not meet certain financial and
         geographical  criteria.  From  June 1994  through  February  1998,  the
         Company  closed  121  Mrs.   Fields  brand  stores  and  franchised  an
         additional 144 stores.  The Company has targeted 102 additional  stores
         across all product  concepts to be either  closed or  franchised by the
         end of fiscal  1999.  Such  measures are expected to result in enhanced
         operating margins,  as unprofitable stores are closed and certain other
         stores  are  converted  into  franchises,  thereby  increasing  royalty
         payments and eliminating  general and  administrative  costs associated
         with such stores.

          Improve  Productivity  of Core  Stores.  The Company is embarking on a
         program to improve the  performance of its core stores by (i) expanding
         product   offerings  to  include  breakfast  items,  such  as  muffins,
         croissants and bagels, and low-fat cookies,  brownies and muffins, (ii)
         raising  the  average  ticket  through  increased  bundling  of product
         offerings,  (iii) promoting  catering  services by individual stores to
         corporate  customers,  (iv) decreasing store expenses by reducing waste
         in the cookie baking  process and  controlling  the cost of ingredients
         and  supplies,   (v)  improving   merchandising  by  enhancing  product
         presentation and refining product mix and (vi) increasing  training and
         various incentive programs for management and sales staff.


<PAGE>



          Capitalize on the Strong "Mrs. Fields" Brand Name. Management believes
          that the Mrs. Fields brand is the most widely recognized and respected
          brand name in the retail  premium  cookie  industry,  with a 94% brand
          awareness among consumers, 20% on an unaided basis and 74% on an aided
          basis (based on a 1994 study  commissioned  by the Company),  and that
          Mrs.  Fields brand stores have,  during fiscal 1997,  achieved  higher
          average  revenue  per core store than  Original  Cookie  stores.  As a
          result,  the  Company  intends  to  continue  converting  its core and
          to-be-franchised  Original  Cookie stores to Mrs. Fields brand stores,
          which it believes will result in an increase in net sales,  comparable
          store sales and store  contribution for the Company's cookie business.
          Original  Cookie  stores  represent  52% of all  Company-owned  cookie
          stores. In addition,  the Company intends to further capitalize on the
          Mrs.  Fields brand name by (i) further  developing  and  expanding new
          channels of distribution for the Company's products,  including kiosks
          and carts in malls,  airports,  convention centers,  office buildings,
          street fronts and sports  complexes,  (ii)  increasing the emphasis on
          the mail order  business  and (iii)  developing  and  capitalizing  on
          licensing  opportunities  such as co-branding  the Mrs. Fields concept
          with  prominent  names in the  retailing  and food  service  industry,
          expanding licensing  agreements with the Company's existing licensees,
          entering into new  licensing  agreements  with food service  operators
          (such  as the  Company's  existing  arrangements  with  ARAMark,  Host
          Marriott and United Airlines), and developing product line extensions,
          such as frozen cookie dough and in-store bakery products to be sold in
          supermarkets and other convenient locations.

          Capitalize  on the Strong  ?Pretzel  Time?  Brand  Name.  Through  the
         acquisition  of its 60%  controlling  interest  in  Pretzel  Time,  the
         Company has obtained the use of the "Pretzel  Time"  brand name, one of
         the leading brand names in the pretzel  retailing  segment.  Management
         believes  that  there are  significant  opportunities  to  improve  its
         existing Hot Sam store operations by continuing to convert its core and
         to-be-franchised  Hot Sam stores to Pretzel Time  stores.  Pretzel Time
         stores have,  during fiscal 1997,  achieved  higher average revenue per
         core store and store  contribution than Hot Sam stores.  Hot Sam stores
         represent 56% of all Company-owned pretzel stores.  Management believes
         that the conversion to the Pretzel Time name will result in an increase
         in net sales,  comparable  store sales and store  contribution  for the
         Company's pretzel business. In addition, the Company believes there are
         significant new Pretzel Time franchising opportunities.

          Develop New Company-Owned and Franchised  Stores. The Company plans to
         build  and  franchise  new  stores,  as well as carts  and  kiosks,  in
         existing and new markets.  The Company has identified over 100 mall and
         non-traditional   locations,   such  as   amusement   parks  and  other
         entertainment  centers,  that it believes would be ideal for cookie and
         pretzel stores.  During 1998, the Company intends to focus primarily on
         franchising   approximately  38  and  14  cookie  and  pretzel  stores,
         respectively.  After 1998, the Company intends to add  approximately 15
         new Company-owned  cookie and 10 new  Company-owned  pretzel stores per
         year and to  franchise  approximately  25 new cookie and 25 new pretzel
         stores  per  year.  In  addition  to  pursuing  new  store  development
         opportunities  within  the United  States,  the  Company  plans to grow
         internationally by expanding its franchise operations. As of January 3,
         1998,   there  were  81  franchised   Mrs.  Fields  brand  stores  open
         internationally   and   approximately  200  Mrs.  Fields  brand  stores
         committed for development by franchisees over the next several years in
         Latin America, Canada and Asia.

          Realize  Purchasing  and  Overhead  Cost  Savings.  As a result of the
         Pretzel Contributions,  the Company expects to realize significant cost
         savings from the elimination of duplicative  administrative  functions,
         the consolidation of management  information  systems and the reduction
         of the cost of food and  other  supplies  as a result  of its  enhanced
         purchasing  power with vendors.  Management  believes that  incremental
         pre-tax cost savings would have totaled  approximately $1.1 million for
         the year ended January 3, 1998.

          Pursue  Further  Strategic  Acquisitions  of Related  Businesses.  The
         Company intends to selectively  pursue strategic  acquisitions in order
         to expand its geographic  presence and achieve operating  efficiencies.
         The Company's  management has  demonstrated its ability to identify and
         integrate new  businesses  through its  acquisitions  of the cookie and
         pretzel  businesses of Original  Cookie and Hot Sam,  respectively,  in
         September 1996. Among other  acquisitions that it has been considering,
         the Company has recently been in  discussions  concerning  the possible
         acquisition  by the  Company of Great  American  Cookie  Company,  Inc.
         ("GACC") or some of its owned or franchised  stores.  No agreement with
         respect to such a transaction has been  concluded,  and there can be no
         assurance that such an agreement will be concluded.



<PAGE>




The Transactions


         On July 25, 1997, a subsidiary of MFH acquired substantially all of the
assets  of H&M for  aggregate  consideration  of $13.8  million  (excluding  the
assumption of certain  liabilities).  On September 2, 1997,  MFH acquired 56% of
the shares of common stock of Pretzel Time for an  aggregate  purchase  price of
$4.2  million  and  extended  a  $500,000  loan  to  the  founder  and  minority
stockholder of Pretzel Time. The acquisitions of the pretzel business of H&M and
the  common  stock of  Pretzel  Time are  referred  to  herein  as the  "Pretzel
Acquisitions."  Concurrently  with the  offering  of the Old  Senior  Notes (the
"Offering"), (i) the Company received as a contribution from MFH the business of
H&M and 56% of the  shares  of  common  stock  of  Pretzel  Time  (the  "Pretzel
Contributions")  , (ii) the Company  received as a contribution  from MFH all of
the common stock of MFB,  (iii)  various  debt of the  Company,  MFB and MFH was
refinanced  (collectively,  the  "Refinancing"),  and  (iv) the  Company  paid a
dividend of $1,065,000 and repaid an advance of $1,500,000 to MFH. On January 2,
1998,  the Company  purchased an additional 4% of the shares of the common stock
of Pretzel Time. The Pretzel  Acquisitions,  the Pretzel  Contributions  and the
Refinancing,  together  with the purchase of the  additional  4% of Pretzel Time
common   stock  are  referred  to  herein  as  the   "Transactions."   See  "The
Transactions."


<PAGE>



         The  Company's  principal  executive  offices  are  located at 462 West
Bearcat Drive,  Salt Lake City,  Utah 84115,  and its telephone  number is (801)
463-2000.

         Effective   January  19,   1998,   the  Company   signed  a  lease  for
approximately  31,000 sq. ft. of new office space located at 2855 E.  Cottonwood
Parkway, Suite 400, Salt Lake City, Utah 84121. The Company expects to re-locate
its corporate offices to the new location in May 1998. The Company will continue
to operate certain general and administrative functions from the existing office
space.


<PAGE>


                               The Exchange Offer

     On November 26, 1997, the Company issued $100 million  principal  amount of
the Old Senior  Notes.  The Old Senior  Notes were sold  pursuant to  exemptions
from, or in transactions  not subject to, the  registration  requirements of the
Securities  Act and  applicable  state  securities  laws, in order to enable the
Company to raise funds on a more expeditious  basis than necessarily  would have
been possible had the initial sale been pursuant to an offering registered under
the Securities Act.  Jefferies & Company and BT Alex.  Brown  Incorporated  (the
"Initial Purchasers"), as a condition to their purchase of the Old Senior Notes,
requested  that the Company agree to commence the Exchange  Offer  following the
offering of the Old Senior Notes. The Senior Notes are fully and unconditionally
guaranteed by the Guarantor.


Securities Offered.....................................

               Up to  $100,000,000  principal  amount of 101/8 % Series B Senior
               Notes due 2004,  which have been registered  under the Securities
               Act.  The terms of the New Senior  Notes and the Old Senior Notes
               are identical in all material  respects,  except that (i) the New
               Senior Notes have been registered  under the Securities Act, (ii)
               for  certain  transfer   restrictions  and  registration   rights
               relating  to the Old  Senior  Notes and (iii) that the New Senior
               Notes  will  not  contain  certain  provisions   relating  to  an
               additional  payment  to be made to the  Holders of the Old Senior
               Notes under certain  circumstances  relating to the timing of the
               Exchange Offer described below.  See "Summary  Description of the
               New Senior Notes."

The Exchange Offer..................................... 

               The New Senior  Notes are being  offered in  exchange  for a like
               aggregate  principal  amount of Old Senior Notes. The issuance of
               the New Senior  Notes is intended to satisfy  obligations  of the
               Company  contained in the Registration  Rights  Agreement,  dated
               November  26,  1997,  among the Company,  the  Guarantor  and the
               Initial Purchasers (the "Registration  Rights Agreement").  For a
               description of the procedures for tendering Old Senior Notes, see
               "The Exchange Offer-Procedures for Tendering Old Senior Notes."

Tenders; Expiration Date; Withdrawal...................  

               The Exchange Offer will expire at 12:00  Midnight,  New York City
               time, on May 22, 1998, or such later date and time to which it is
               extended. Each Holder tendering Old Senior Notes must acknowledge
               that  it is  not  engaging  in,  nor  intends  to  engage  in,  a
               distribution  of the New Senior  Notes.  The tender of Old Senior
               Notes pursuant to the Exchange Offer may be withdrawn at any time
               prior to the Expiration Date (as defined  herein),  in which case
               the Expiration Date will be the latest date and time to which the
               Exchange Offer is extended.  Any Old Senior Note not accepted for
               exchange for any reason will be returned to the tendering  Holder
               thereof  as  promptly  as  practicable  after the  expiration  or
               termination of the Exchange Offer. See "The Exchange  Offer-Terms
               of the Exchange Offer."

United States Federal Income Tax Considerations........     

               The exchange  pursuant to the Exchange Offer should not result in
               any income, gain or loss to the Holders or the Company for United
               States  federal income tax purposes.  See "Certain  United States
               Federal Income Tax Considerations."


<PAGE>



Use of Proceeds........................................  

               Neither  the  Company  nor the  Guarantor  will  receive any cash
               proceeds  from  the  issuance  of the New  Senior  Notes  offered
               hereby. See "Use of Proceeds."

Exchange Agent.........................................  

               The  Bank of New  York  (the  "Exchange  Agent")  is  serving  as
               Exchange  Agent  in  connection  with  the  Exchange  Offer.  The
               addresses,  and telephone and facsimile numbers,  of the Exchange
               Agent are set forth in "The Exchange Offer-Exchange Agent" and in
               the Letter of Transmittal.


Shelf Registration Statement...........................  

               Under  certain  circumstances,  certain  Holders of Senior  Notes
               (including  Holders who are not permitted to  participate  in the
               Exchange  Offer or who may not freely  resell  New  Senior  Notes
               received in the Exchange  Offer) may require the Company to file,
               and cause to become  effective,  a shelf  registration  statement
               under the  Securities  Act,  which would cover  resales of Senior
               Notes  by  such   Holders.   See   "Description   of  the  Senior
               Notes-Exchange Offer; Registration Rights."

                      Consequences of Exchanging Old Notes

         Holders of Old Senior Notes who do not exchange  their Old Senior Notes
for New Senior Notes  pursuant to the Exchange Offer will continue to be subject
to the  restrictions  on transfer  of such Old Senior  Notes as set forth in the
legend thereon as a consequence of the issuance of the Old Senior Notes pursuant
to exemptions  from, or in  transactions  not subject to, the Securities Act and
applicable state  securities  laws. In general,  the Old Senior Notes may not be
offered or sold,  unless registered under the Securities Act, except pursuant to
an exemption  from, or in a transaction  not subject to, the  Securities Act and
applicable state securities  laws. Based on  interpretation  by the staff of the
Commission,  as set forth in  no-action  letters  issued to third  parties,  the
Company  believes that New Senior Notes issued pursuant to the Exchange Offer in
exchange  for Old Senior  Notes may be offered for resale,  resold or  otherwise
transferred by Holders thereof (other than any Holder which is an "affiliate" of
the Company  within the meaning of Rule 405 under the  Securities  Act)  without
compliance with the  registration  and prospectus  delivery  requirements of the
Securities Act, provided that such New Senior Notes are acquired in the ordinary
course of such Holder's business and such Holder, other than broker-dealers, has
no arrangement  with any person to participate in the  distribution  of such New
Senior Notes.  However,  the Commission has not considered the Exchange Offer in
the context of a no-action  letter and there can be no assurance  that the staff
of the  Commission  would  make a  similar  determination  with  respect  to the
Exchange  Offer  as in such  other  circumstances.  Each  Holder,  other  than a
broker-dealer,   must  at  the  request  of  the   Company   furnish  a  written
representation  that it is not an affiliate  of the Company,  is not engaged in,
and does not intend to engage in, a  distribution  of such New Senior  Notes and
has no arrangement  or  understanding  to  participate in a distribution  of New
Senior  Notes,  and that it is  acquiring  the New Senior  Notes in its ordinary
course of business.  Each  broker-dealer  that receives New Senior Notes for its
own  account in exchange  for Old Senior  Notes must  acknowledge  that such Old
Senior Notes were acquired by such  broker-dealer  as a result of  market-making
activities or other trading  activities and that it will deliver a prospectus in
connection with any resale of such New Senior Notes. See "Plan of Distribution."
In addition, to comply with the securities laws of certain jurisdictions, it may
be  necessary  to qualify for sale or register  thereunder  the New Senior Notes
prior to  offering  or selling  such New Senior  Notes.  The Company has agreed,
pursuant to the Registration  Rights Agreement,  subject to certain  limitations
specified  therein,   prior  to  any  public  offering  of  Transfer  Restricted
Securities  (as defined  herein) to register or qualify the Transfer  Restricted
Securities for offer or sale under the securities laws of such  jurisdictions as
any Holder requests. Unless a Holder so requests, the Company does not intend to
register or qualify the sale of the New Senior Notes in any such jurisdiction.



<PAGE>


                   Summary Description of the New Senior Notes

         The  terms  of the  New  Senior  Notes  and the Old  Senior  Notes  are
identical  in all material  respects,  except (i) that the New Senior Notes have
been registered under the Securities Act, (ii) for certain transfer restrictions
and registration  rights relating to the Old Senior Notes and (iii) that the New
Senior  Notes will not contain  certain  provisions  relating  to an  additional
payment to be made to Holders of Old Senior  Notes under  certain  circumstances
relating to the timing of the  Exchange  Offer.  The New Senior  Notes will bear
interest  from the most recent date to which  interest  has been paid on the Old
Senior  Notes or, if no  interest  has been paid on the Old Senior  Notes,  from
November 26, 1997, the date of original issuance.  Old Senior Notes accepted for
exchange will cease to accrue  interest from and after the date of  consummation
of the Exchange Offer.  Holders whose Old Senior Notes are accepted for exchange
will not  receive  any  payment in respect of such  interest  on such Old Senior
Notes otherwise  payable on any interest  payment date the record date for which
occurs on or after consummation of the Exchange Offer.

Securities Offered.....................................    

               Up to $100,000,000 aggregate principal amount of 101/8 % Series B
               Senior  Notes due 2004,  which  have  been  registered  under the
               Securities Act.

Maturity Date..........................................   

               December 1, 2004.

Interest Payment Dates.................................  

               June 1 and December 1 of each year, commencing June 1, 1998.

Guarantee.............................................. 

               The Senior Notes are fully and  unconditionally  guaranteed  on a
               senior basis by MFB and,  under  certain  circumstances,  certain
               existing and future  subsidiaries  of the Company  (collectively,
               the   ?Guarantors?).   The  Guarantees   are  general   unsecured
               obligations of the Guarantors, rank senior in right of payment to
               all  subordinated  indebtedness  of the  Guarantors and rank pari
               passu in right of payment  with all  existing  and future  senior
               indebtedness of the Guarantors  (including MFB's Old Guarantee of
               any Old Senior Notes  outstanding  following  consummation of the
               Exchange Offer). See ?Description of Senior Notes-Guarantees.?

Ranking................................................

               The  Senior  Notes  are  general  unsecured  obligations  of  the
               Company,  rank  senior in right of  payment  to all  subordinated
               indebtedness  of the  Company  and  rank  pari  passu in right of
               payment with all existing and future senior  indebtedness  of the
               Company  (including any Old Senior Notes that remain  outstanding
               following  completion  of the Exchange  Offer).  As of January 3,
               1998, the Company  (excluding its subsidiaries) had approximately
               $0.2 million in  indebtedness  other than the Senior Notes. As of
               January 3, 1998,  the  aggregate  amount of  indebtedness  of the
               Company's  subsidiaries  was  approximately  $0.9 million and the
               aggregate  liquidation   preference  of  mandatorily   redeemable
               preferred stock of the Company's  subsidiaries was  approximately
               $1.5 million,  all of which was issued by a subsidiary other than
               the Guarantors and  effectively  ranks senior in right of payment
               to the Senior Notes.



<PAGE>

               Although the Indenture  limits the ability of the Company and its
               subsidiaries to incur additional indebtedness and issue preferred
               stock, the Company is permitted to incur additional  indebtedness
               and issue preferred stock, including secured indebtedness,  under
               certain circumstances,  which will effectively rank senior to the
               Senior   Notes  with   respect  to  the  assets   securing   such
               indebtedness.  See  "Risk  Factors-Effective  Subordination?  and
               ?Description of Senior Notes-General."

Optional Redemption....................................  

               The Senior Notes are redeemable at the option of the Company,  in
               whole or in part,  at any time on or after  December  1,  2001 in
               cash at the redemption prices set forth herein,  plus accrued and
               unpaid interest  thereon to the date of redemption.  In addition,
               at any time prior to December 1, 2001, the Company may on any one
               or  more  occasions  redeem  up to an  aggregate  of  35%  of the
               aggregate  principal amount of Senior Notes ever issued under the
               Indenture  at  a  redemption  price  equal  to  110.125%  of  the
               principal  amount  thereof,  plus  accrued  and  unpaid  interest
               thereon to the redemption date, with the net cash proceeds of one
               or more Public  Equity  Offerings;  provided that at least 65% of
               the aggregate  principal amount of Senior Notes ever issued under
               the Indenture remain outstanding immediately after the occurrence
               of any such redemption. See ?Description of Senior Notes-Optional
               Redemption.?

Change of Control......................................  

               Upon the occurrence of a Change of Control, each holder of Senior
               Notes will have the right to require  the  Company to  repurchase
               all or any part of such  holder's  Senior Notes at an offer price
               in cash equal to 101% of the aggregate  principal amount thereof,
               plus  accrued  and  unpaid  interest   thereon  to  the  date  of
               repurchase.  See ?Description of Senior  Notes-Repurchase  at the
               Option of Holders-Change  of Control.?  There can be no assurance
               that, in the event of a Change of Control, the Company would have
               sufficient funds to purchase all Senior Notes tendered. See ?Risk
               Factors-Inability  to  Repurchase  Senior  Notes Upon a Change of
               Control.?

Certain Covenants......................................    

               The Indenture  contains certain covenants that limit, among other
               things,  the ability of the Company and its  subsidiaries to: (i)
               pay  dividends,  redeem  capital  stock  or  make  certain  other
               restricted   payments  or  investments;   (ii)  incur  additional
               indebtedness or issue preferred  equity  interests;  (iii) merge,
               consolidate  or sell all or  substantially  all of their  assets;
               (iv) create liens on assets;  (v) engage in certain  asset sales;
               and (vi) enter  into  certain  transactions  with  affiliates  or
               related  persons.   See  ?Description  of  Senior   Notes-Certain
               Covenants.?


<PAGE>



Form, Denomination and Registration of Notes...........   

               New Senior Notes  exchanged for Old Senior Notes will be eligible
               for  trading  through  the  facilities  of the  Depository  Trust
               Company  ("DTC").  New Senior Notes traded through the facilities
               of  DTC  will  be  represented  by a  global  note  or  notes  in
               definitive,   fully  registered  form  without  interest  coupons
               deposited  with  the  trustee  for  the  New  Senior  Notes  (the
               "Trustee")  as  custodian  for and  registered  in the  name of a
               nominee of DTC. New Senior Notes  exchanged  for Old Senior Notes
               which are in the form of registered definitive  certificates will
               be issued in the form of registered definitive certificates until
               otherwise  directed by the Holders of such New Senior Notes.  See
               "Description of the Senior Notes-Book-Entry, Delivery and Form."

Use of Proceeds........................................     

               The  Company  will not  receive any  proceeds  from the  Exchange
               Offer.  The net  proceeds of the offering of the Old Senior Notes
               were  used,  together  with funds  from  other  sources,  to fund
               certain  acquisitions  and to refinance  certain of the Company's
               debt  and to pay  certain  related  fees and  expenses.  See ?The
               Transactions? and ?Use of Proceeds.?



<PAGE>


                                  Risk Factors

         In addition to the information  contained elsewhere in this Prospectus,
Holders of the Old Senior Notes should carefully  consider the matters set forth
under "Risk  Factors"  commencing  on page 20 before making a decision to tender
their Old Senior Notes in the Exchange Offer.




<PAGE>


                 Summary Historical and Pro Forma Financial Data

         The following table presents: (i) summary combined historical financial
and store data for Mrs. Fields' Original Cookies,  Inc. and subsidiaries  (?Mrs.
Fields?) and its predecessors,  Mrs. Fields Inc. and subsidiaries,  The Original
Cookie Company,  Incorporated and the Carved-out  Portion (pretzel  business) of
Hot Sam Company,  Inc.  (collectively,  the ?Predecessors?),  as of December 30,
1995 and  December  28, 1996 and for the fiscal  years then ended,  (ii) summary
consolidated  historical  financial and store data for Mrs. Fields as of January
3, 1998 and for the fiscal year then ended and (iii)  summary  consolidated  pro
forma financial and store data for Mrs. Fields for the fiscal year ended January
3,  1998  as if  each  of  the  Offering,  the  Pretzel  Contributions  and  the
Refinancing had occurred as of December 29, 1996. The summary  consolidated  pro
forma data do not purport to represent what Mrs.  Fields' results actually would
have  been had the  Offering,  the  Pretzel  Contributions  and the  Refinancing
occurred at December 29, 1996 nor do such data purport to project the results of
Mrs.  Fields  for any  future  period.  The  summary  historical  and pro  forma
financial  and store  data  should  be read in  conjunction  with  ?Management's
Discussion and Analysis of Financial  Condition and Results of Operations,?  the
?Unaudited Pro Forma Condensed Consolidated Statement of Operations,?  ?Selected
Historical  Financial  Data? and the related notes  thereto,  and the historical
financial statements and the related notes thereto,  contained elsewhere in this
Prospectus.

<TABLE>
<CAPTION>

                                                MRS. FIELDS AND
                                                PREDECESSORS (1)               MRS.FIELDS (1) 
                                             ----------------------  ----------------------------------
                                                HISTORICAL            HISTORICAL            PRO FORMA
                                               COMBINED (2)          CONSOLIDATED          CONSOLIDATED
                                             ---------------    ------------------------   -------------
                                                            FISCAL YEARS ENDED (3)
                                            -----------------------------------------------------------
                                                  DECEMBER        DECEMBER       JANUARY        JANUARY
                                                  30, 1995        28, 1996       3, 1998      3,1998 (4)
                                             ----------------   --------------  ---------     ----------
                                                                  (Dollars in thousands)
     <S>                                        <C>                 <C>            <C>           <C>
       Statement of Operations
       Data:
          Net store sales....................          $145,537      $ 123,930     $ 123,987      $ 133,617
          Net store contribution (5)   ......            19,648         19,280        25,087         26,314
          Franchising, licensing and other
            revenue, net.....................             5,993          5,278         5,602          8,879
          General and administrative expenses            21,037         19,557        16,730         18,923
       .
          Income (loss) from operations......           (1,091)          1,135         8,415          9,054
          Net loss...........................           (4,464)        (5,988)         (974)        (4,189)

       Other Data:
          Cash flows from operating activities .            (27)        6,784           919          1,630
          Cash flows from investing activities .          1,958       (22,716)      (15,505)       (15,561)
          Cash flows from financing activities .         (4,784)       18,793        24,164         23,689
          Interest expense, net..............             4,319          4,701         7,584         11,584
          Total depreciation and amortization            10,427          9,192        10,403         11,736
          Capital expenditures...............             4,714          3,524         4,678            N/A
          EBITDA (6).........................             9,336         10,327        18,818         20,790
          Store contribution for stores in
            the process of being closed or           
                  franchised(5)..............          $(2,344)       $(1,933)      $(1,798)        $(1,742)
          Ratio of earnings to fixed charges(7)               -              -            -               -

       Store Data:
          Percentage change in comparable
             store sales (8).................            (1.6%)         (1.2%)          0.6%            N/A
          Total Company-owned stores open
            at end of period.................               540            482           481            481
          Total franchised or licensed stores
            open at end of period............               415            418           553            553

</TABLE>

<PAGE>



<TABLE>
<CAPTION>
            <S>                                                           <C>
                                                                            MRS. FIELDS
                                                                            -----------
                                                                          JANUARY 3,1998
                                                                          --------------
                                                                            (Dollars in
                                                                             thousands)
             Balance Sheet Data:
             Cash and cash equivalents..................................      $ 16,287
             Total assets...............................................       149,684
             Mandatorily redeemable cumulative preferred stock of                 
             subsidiary.................................................           902
             Total debt and capital lease obligations...................       101,081
             Total stockholder's equity.................................        30,765

</TABLE>

(1)  On  September  17,  1996,  Mrs.  Fields   completed  the   acquisitions  of
     substantially  all of the assets and  assumed  certain  liabilities  of the
     Predecessors.  In order  for the  presentations  to be  comparable  for the
     periods  presented,  certain  statement of operations  information  for the
     Predecessors  has been  reclassified  to be consistent with the Mrs. Fields
     historical financial statement presentation.

(2)  Information  for fiscal  year 1995  reflects  the  combined  results of the
     Predecessors.  Information  for the fiscal year 1996  reflects the combined
     results of the  Predecessors  (for the period  December  31,  1995  through
     September  17,  1996) and Mrs.  Fields for the period  September  18,  1996
     through   December  28,  1996.   Information  for  these  periods  for  the
     Predecessors  and  Mrs.  Fields  are set out  separately  in the  ?Selected
     Historical  Financial Data? but are combined here. This presentation is not
     in conformity with generally accepted accounting principles.

(3)  Mrs.  Fields and its  Predecessors  operate using a 52/53-week  year ending
     near December 31.

(4)  The Company's consolidated pro forma data for the fiscal year 1997 reflects
     the consolidated  results of Pretzel Time, H&M and Mrs. Fields assuming the
     Offering,  the  Pretzel  Contributions  and  the  Refinancing  occurred  on
     December  29,  1996.  See  ?Unaudited  Pro  Forma  Condensed   Consolidated
     Statement of Operations.?

(5)  Store  contribution  is  determined  by  subtracting  all  store  operating
     expenses including depreciation from net store sales. Management uses store
     contribution  information  to measure  operating  performance  at the store
     level.  Setting out store  contribution  for stores in the process of being
     closed or  franchised  as a  separate  caption  is not in  accordance  with
     generally accepted accounting principles.  Also, store contribution may not
     be comparable to similarly titled measures reported by other companies.

(6)  EBITDA consists of earnings before  depreciation,  amortization,  interest,
     income taxes, minority interest, preferred stock accretion and dividends of
     subsidiaries  and  other  income  (expense).  EBITDA  is  not  intended  to
     represent  cash flows from  operations  as  defined by  generally  accepted
     accounting principles and should not be considered as an alternative to net
     income as an  indicator  of  operating  performance  or to cash  flows as a
     measure of liquidity.  EBITDA has been included herein because it is one of
     the indicators by which Mrs. Fields assesses its financial  performance and
     its capacity to service its debt. EBITDA may not be comparable to similarly
     titled measures reported by other companies.
<TABLE>
<CAPTION>
                                                 MRS. FIELDS AND
                                                PREDECESSORS (1)               MRS.FIELDS (1)
                                             ----------------------  ----------------------------------
                                                HISTORICAL            HISTORICAL            PRO FORMA
                                               COMBINED (2)          CONSOLIDATED          CONSOLIDATED
                                             ----------------   ------------------------   ------------ 
                                                           FISCAL YEARS ENDED (3)
                                             -----------------------------------------------------------
                                                  DECEMBER        DECEMBER       JANUARY        JANUARY
                                                  30, 1995        28, 1996       3, 1998      3,1998 (4)
                                             ----------------   --------------  ---------     ----------
              <S>                              <C>             <C>           <C>              <C>
                 Income (loss) from operations     $(1,091)      $  1,135      $  8,415       $  9,054
                 
               Add:
                 Depreciation and amortization.     10,427          9,192        10,403         11,736
                                                  ---------         ------       -------        ------
                 EBITDA......................      $ 9,336       $ 10,327      $ 18,818       $ 20,790
                                                  =========      ========      ========       ========
</TABLE>



(7)  For purposes of computing the ratio of earnings to fixed charges,  earnings
     consist of income  before  income taxes plus fixed  charges.  Fixed charges
     consist of interest  expense on all  indebtedness  (whether paid or accrued
     and net of debt premium  amortization),  including the amortization of debt
     issuance costs and original issue discount,  noncash interest payments, the
     interest  component  of any  deferred  payment  obligations,  the  interest
     component of all payments associated with capital lease obligations, letter
     of credit  commissions,  fees or discounts and the product of all dividends
     and  accretion  on  mandatorily   redeemable   cumulative  preferred  stock
     multiplied by a fraction, the numerator of which is one and the denominator
     of which is one  minus  the  current  combined  federal,  state  and  local
     statutory  tax  rate.  For  fiscal  years  1995  and  1996,  earnings  were
     insufficient   to  cover  fixed  charges  by  $3,960,000  and   $3,905,000,
     respectively.  For Mrs. Fields fiscal year ended January 3, 1998,  earnings
     were  insufficient to cover fixed charges by $319,000 for pro-forma  fiscal
     year ended  January 3, 1998,  earnings  were  insufficient  to cover  fixed
     charges by $3,534,000.

(8)  The Company  includes in comparable store sales only those stores that have
     been in operation for a minimum of 24  consecutive  months.  The percentage
     change in comparable store sales is calculated from the previous period.



<PAGE>


                                  Risk Factors

     Holders  of  Old  Senior  Notes  should  consider   carefully  all  of  the
information set forth in this Prospectus.  Holders should particularly  evaluate
the  following  risks  before  tendering  their Old Senior Notes in the Exchange
Offer,  although the risk factors set forth below (other than the first two risk
factors)  are  generally  applicable  to the New Senior Notes as well as the Old
Senior Notes. Information contained in this Prospectus contains "forward-looking
statements"  which can be identified by the use of  forward-looking  terminology
such  as  "believes,"  "expects,"  "may,"  "should,"  "estimates,"  "projected,"
"contemplates"  or  "anticipates"  or the negative  thereof or other  variations
thereon or comparable  terminology.  See, e.g., "Prospectus Summary-The Company"
and "Business." No assurance can be given that the future results covered by the
forward-looking  statements will be achieved.  The following matters  constitute
cautionary  statements  identifying  important  factors  with  respect  to  such
forward-looking  statements,  including  certain risks and  uncertainties,  that
could cause actual results to vary materially from the future results covered in
such forward-looking statements. Other factors, such as the general state of the
economy of the United States could also cause actual results to vary  materially
from the future results covered in such forward-looking statements.

Consequences of Failure to Exchange Old Senior Notes

     Issuance  of the New Senior  Notes in  exchange  for the Old  Senior  Notes
pursuant to the Exchange Offer will be made following the prior satisfaction, or
waiver, of the conditions set forth in "The Exchange Offer-Certain Conditions to
the Exchange  Offer" and only after a timely  receipt by the Exchange  Agent (as
defined) of such Old Senior Notes, a properly completed and duly executed Letter
of  Transmittal  in  respect  of such Old  Senior  Notes and all other  required
documents.  Therefore,  holders of Old Senior Notes  desiring to tender such Old
Senior Notes in exchange for New Senior  Notes should allow  sufficient  time to
ensure timely delivery.  Neither the Exchange Agent nor the Company is under any
duty to give  notification  of defects  or  irregularities  with  respect to the
tenders of Old Senior Notes for exchange. Old Senior Notes that are not tendered
or are  tendered  but not  accepted  will,  following  the  consummation  of the
Exchange  Offer,  continue  to be subject  to the  provisions  of the  Indenture
regarding   transfer  and  exchange  of  the  Old  Senior  Notes,  the  existing
restrictions  upon  transfer  thereof  set forth in the legend on the Old Senior
Notes and in the (Offering Circular) dated November 20, 1997 relating to the Old
Senior Notes (the "Offering Circular").  Except in certain limited circumstances
with respect to certain types of Holders of Old Senior  Notes,  the Company will
have no further  obligation to provide for the registration under the Securities
Act of such Old Senior Notes.  See  "Description of the Notes  -Exchange  Offer;
Registration  Rights." In general, Old Senior Notes, unless registered under the
Securities Act, may not be offered or sold except pursuant to an exemption from,
or in a transaction  not subject to, the  Securities  Act and  applicable  state
securities laws. The Company does not currently anticipate that it will take any
action to register  the Old Senior  Notes under the  Securities  Act or blue sky
laws.

     To the extent  that Old  Senior  Notes are  tendered  and  accepted  in the
Exchange Offer, a Holder's  ability to sell untendered Old Senior Notes could be
adversely affected.

     Upon  consummation of the Exchange  Offer,  holders of the Old Senior Notes
will not be entitled to any increase in the interest rate thereon or any further
registration  rights  under the  Registration  Rights  Agreement,  except  under
limited   circumstances.   See   "Description  of  the   Notes-Exchange   Offer;
Registration Rights."

Consequences of Exchanging Old Senior Notes

     Based on interpretations by the staff of the Commission, as set forth in no
action letters issued to third parties, the Company believes that the New Senior
Notes issued in exchange for the Old Senior Notes pursuant to the Exchange Offer
may be offered for resale,  resold or otherwise  transferred by Holders  thereof
(other than any such Holder which is an  "affiliate"  of the Company  within the
meaning  of Rule 405 under  the  Securities  Act)  without  compliance  with the
registration and prospectus  delivery provisions of the Securities Act, provided
that such New Senior Notes are acquired in the ordinary  course of such Holders'
business and such Holders have no arrangement  with any person to participate in
the  distribution  (within the meaning of the Securities Act) of such New Senior
Notes.  Each  Holder,  other than a  broker-dealer,  must at the  request of the
Company  furnish a written  representation  that it is not an  affiliate  of the
Company,  is not engaged in, and does not intend to engage in, a distribution of
such New Senior Notes and has no arrangement or  understanding to participate in
a  distribution  of New Senior  Notes,  and that it is acquiring  the New Senior
Notes in its ordinary  course of business.  If any Holder is an affiliate of the
Company,  is  engaged  in or  intends  to  engage in or has any  arrangement  or
understanding  with  respect to the  distribution  of the New Senior Notes to be
acquired  pursuant to the Exchange Offer,  such Holder (i) could not rely on the
applicable  interpretations  of the staff of the Commission and (ii) must comply

<PAGE>

with the registration and prospectus delivery requirements of the Securities Act
in connection with any resale transactions. Each broker-dealer that receives New
Senior  Notes  for  its own  account  in  exchange  for Old  Senior  Notes  must
acknowledge that such Old Senior Notes were acquired by such  broker-dealer as a
result of market-making  activities or other trading activities and that it will
deliver a prospectus  in  connection  with any resale of such New Senior  Notes.
Each  broker-dealer who holds Old Senior Notes acquired for its own account as a
result of market-making activities or other trading activities, and who receives
New Senior Notes in exchange for such Old Senior Notes  pursuant to the Exchange
Offer,  may be an  "underwriter"  within the  meaning of the  Securities  Act in
connection  with any resale of such New Senior Notes.  The Letter of Transmittal
states that by so acknowledging and by delivering a prospectus,  a broker-dealer
will not be deemed to admit that it is an  "underwriter"  within the  meaning of
the Securities Act. This Prospectus,  as it may be amended or supplemented  from
time to time, may be used by a  broker-dealer  in connection with resales of New
Senior  Notes  received in exchange  for Old Senior  Notes where such Old Senior
Notes  were  acquired  by  such  broker-dealer  as  a  result  of  market-making
activities or other trading activities.  The Company has agreed that starting on
the date of  consummation  of the  Exchange  Offer  and  ending  on the close of
business of the 120th day  following  the date of  consummation  of the Exchange
Offer, it will make this Prospectus  available to any  broker-dealer  for use in
connection with any such resale.  See "Plan of  Distribution."  In addition,  to
comply with the securities laws of certain jurisdictions, it may be necessary to
qualify for sale or register  thereunder  the New Senior Notes prior to offering
or selling  such New Senior  Notes.  The  Company  has  agreed,  pursuant to the
Registration Rights Agreement, subject to certain limitations specified therein,
prior to any public  offering  of  Transfer  Restricted  Securities  (as defined
herein) to register or qualify the Transfer  Restricted  Securities for offer or
sale under the securities  laws of such  jurisdictions  as any Holder  requests.
Unless a Holder so requests,  the Company does not intend to register or qualify
the sale of the New Senior Notes in any such jurisdiction.

Substantial Leverage

         The Company is and,  following the Exchange Offer,  will continue to be
highly  leveraged.  As of  January 3, 1998,  after  giving  effect to the use of
proceeds  from  the  offering  of  the  Old  Senior  Notes,  the  Company  on  a
consolidated  basis had total  indebtedness of approximately  $101.1 million and
mandatorily   redeemable   cumulative   preferred   stock  having  an  aggregate
liquidation  preference  of  approximately  $1.5 million  outstanding,  together
representing  77% of its total book  capitalization,  and the Company's ratio of
pro forma Adjusted  EBITDA to pro forma net cash interest  expense was 2.46x for
the  fiscal  year  ended  January  3, 1998.  The  Company  may incur  additional
indebtedness  and issue  preferred  stock in the future,  subject to limitations
imposed by the Indenture.  See ?Capitalization,?  ?Unaudited Pro Forma Condensed
Consolidated  Statement of Operations,?  ?Selected  Historical  Financial Data,?
?The Transactions? and ?Description of Senior Notes-Certain Covenants.?

         The Company's ability to make scheduled payments of principal of, or to
pay interest on, or to refinance its  indebtedness  (including the Senior Notes)
depends on its future  performance,  which, to a certain  extent,  is subject to
general  economic,  financial,  competitive,  legislative,  regulatory and other
factors  beyond  its  control.  There  can be no  assurance  that the  Company's
business  will  generate  sufficient  cash flows from  operations or that future
borrowings  will be available in an amount  sufficient  to enable the Company to
service its  indebtedness,  including  the Senior  Notes,  or to make  necessary
capital expenditures, or that any refinancing would be available on commercially
reasonable  terms  or at all.  See  ?Management's  Discussion  and  Analysis  of
Financial Condition and Results of Operations-Liquidity and Capital Resources.?

         The degree to which the  Company  is  leveraged  could  have  important
consequences to holders of the Senior Notes, including,  but not limited to, the
following: (i) a substantial portion of the Company's cash flows from operations
is required to be dedicated to debt service and will not be available  for other
purposes;  (ii) the  Company's  ability to obtain  additional  financing  in the
future  could be  limited;  and  (iii)  the  Indenture  contains  financial  and
restrictive  covenants  that limit the ability of the  Company  to,  among other
things,  borrow  additional  funds,  dispose  of assets  or pay cash  dividends.
Failure by the Company to comply with such covenants could result in an event of
default,  which, if not cured or waived, could have a material adverse effect on
the  Company.  In addition,  the degree to which the Company is leveraged  could
prevent it from repurchasing all Senior Notes tendered to it upon the occurrence
of a Change of  Control.  See  ?Description  of Senior  Notes-Repurchase  at the
Option of Holders-Change of Control.?

Effective Subordination

         The Senior Notes are general unsecured obligations of the Company, rank
senior in right of payment to all  subordinated  indebtedness of the Company and
rank  pari  passu  in  right  of  payment  to all  existing  and  future  senior
indebtedness of the Company.  As of January 3, 1998, the Company  (excluding its
subsidiaries)  had  approximately  $0.2 million in  indebtedness  other than the

<PAGE>

Senior  Notes.  The Senior Notes are fully and  unconditionally  guaranteed on a
senior basis by the Guarantors. The Guarantees are general unsecured obligations
of the  Guarantors,  rank  senior  in  right  of  payment  to  all  subordinated
indebtedness  of the Guarantors and rank pari passu in right of payment with all
existing and future  senior  indebtedness  of the  Guarantors.  As of January 3,
1998, the aggregate  amount of  indebtedness of the Company's  subsidiaries  was
approximately  $0.9  million  and  the  aggregate   liquidation   preference  of
mandatorily  redeemable cumulative preferred stock of the Company's subsidiaries
was  approximately  $1.5 million,  all of which was issued by a subsidiary other
than the  Guarantors  and  effectively  ranks  senior in right of payment to the
Senior Notes.  Although the Indenture  limits the ability of the Company and its
subsidiaries to incur  additional  indebtedness  and issue preferred  stock, the
Company is permitted to incur additional indebtedness and issue preferred stock,
including  secured  indebtedness,   under  certain  circumstances,   which  will
effectively  rank senior to the Senior Notes with respect to the assets securing
such indebtedness. See ?Description of Senior Notes-General.?

History of Net Losses

         Mrs.  Fields and its  predecessors  have incurred net losses during the
past several years. Although the Company has implemented new business strategies
aimed at enhancing  revenues and  operating  results and Mrs.  Fields'  Original
Cookies,  Inc. has  recorded  positive  EBITDA since its  formation in September
1996,  the Company's  operations  generally are subject to economic,  financial,
competitive,  legal and other  factors,  many of which are beyond  its  control.
Accordingly,  there  can be no  assurance  that  the  Company  will  be  able to
implement its planned  strategies  without delay or that these  strategies  will
result in future  profitability.  See ?Selected  Historical  Financial Data? and
?Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations.?

Ability to Integrate Acquisitions

         The Company has achieved  growth  through  acquisitions  and intends to
continue   doing  so.  While  the  Company   believes   there  are   significant
opportunities  for cost  savings  and  volume  efficiencies  as a result  of the
Pretzel Contributions and future acquisitions, there can be no assurance of such
results.  Realization of such economic  benefits from the Pretzel  Contributions
and future acquisitions could also be affected by a number of factors beyond the
Company's  control,  such as general economic  conditions,  increased  operating
costs,  the response of the Company's  customers or competitors,  and regulatory
developments. There can be no assurance that the Pretzel Contributions or future
acquisitions will result in the economic  benefits that management  expects on a
timely basis or at all. See ?Business -Business Strategy.?

Dependence on Real Estate Leases; Continuing Obligations on Leases

         The Company leases  locations for all of its  Company-owned  stores and
most of its franchised  stores and subleases these locations to its franchisees.
Accordingly,  the  Company  is the  primary  obligor  with  respect  to  payment
obligations  under such leases.  The  Company's  success  depends in part on its
ability to secure leases in high quality  shopping malls at rents it believes to
be reasonable.  Approximately  half of the leases for  Company-owned  stores and
franchised stores expire during the next five years and generally do not provide
for renewal options in favor of the Company. In addition,  the Company currently
plans to open approximately 340 new Company-owned and franchised stores over the
next five years.  Management believes that the market for the type of prime mall
locations   historically   leased  by  the   Company   is  highly   competitive.
Consequently,  there  can be no  assurance  that the  Company  will  succeed  in
obtaining  such leases in the future at rents that it believes to be  reasonable
or at all. Moreover,  if certain locations should prove to be unprofitable,  the
Company would remain  obligated for lease  payments if it determined to withdraw
from such locations. See ?Business-Properties.?

Dependence on Mall Traffic

         The Company believes its products are primarily viewed by its customers
as  snack  treats  and,  as such,  frequently  constitute  ?impulse?  purchases.
Accordingly,  the Company  believes  its sales are  strongly  influenced  by the
amount and  proximity of  pedestrian  traffic near its stores.  In recent years,
visits to major shopping malls, where a large percentage of the Company's stores
are located,  have  declined from 3.7 visits per month in 1989 to 3.3 visits per
month in 1995, which trend has had a negative impact on the Company's  revenues.
There can be no  assurance  that this trend will not continue or that such trend
can be offset by  increased  sales per  customer.  A  continued  decline in mall
traffic could adversely affect the Company's  financial condition and results of
operations.
<PAGE>

Volatility in Cost of Ingredients

         The cost of butter, eggs, sugar, flour, chocolate and other ingredients
is subject to  fluctuations  due to changes  in  economic  conditions,  weather,
demand  and other  factors,  many of which are  beyond  the  Company's  control.
Although  the Company  believes  that there are  alternative  suppliers of these
ingredients,  the  Company  has no  control  over  fluctuations  in the price of
commodities  and no assurance can be given that the Company will be able to pass
on any price increases in its product ingredients to its customers.

Integration of Information Systems

         The  Company  has  made  a  substantial   investment  in  developing  a
customized,  sophisticated point-of-sale management information system (the ?POS
system?),  which gathers information transmitted daily to corporate headquarters
from most of the Mrs. Fields brand core stores. The POS system tracks sales from
the point of purchase through a central  mid-range  computer to store,  district
and corporate  management,  allowing  management to track  performance  data and
react quickly to developments at the store level. See  ?Management's  Discussion
and  Analysis of Financial  Condition  and Results of  Operations.?  Information
transmitted  from the  Company-owned  stores on daily sales permits the Company,
among other things,  to monitor  performance  across the network of stores.  The
Company believes that it can improve  operating  efficiencies by introducing its
improved system into all  Company-owned  stores.  There can be no assurance that
the Company will  successfully  integrate this system or that a fully integrated
system will be achieved within budget. Therefore, there can be no assurance that
the financial condition and results of operations will not be adversely affected
by the attempts to integrate the POS system.

         Management has assessed the Year 2000 issue and has determined that all
financial software, corporate networks, the AS400 system and all other corporate
systems are Year 2000 compliant. The systems used for collecting sales data from
retail  locations are not Year 2000  compliant.  It has been determined that the
sales  collection  system will be replaced.  This project is currently  underway
with  initial  roll-out  into  retail  locations  beginning  in August 1998 with
completion  to all locations by August 1999.  The cost of the project,  which is
being completed with the assistance of outside consultants, is $300,000.

Impact of Minimum Wage Increase

         Many of the Company's  employees are paid an hourly wage based upon the
federal  minimum wage. The federal minimum wage increased from $4.75 to $5.15 on
September 1, 1997. As of January 3, 1998, 2,167 of the Company's 4,007 employees
in  Company-owned  stores earned the federal minimum wage. The September 1, 1997
minimum  wage  increase is expected to  negatively  impact the  Company's  labor
costs,  increasing wages by  approximately  $316,000  annually.  There can be no
assurance  that the  increased  labor costs will be fully  absorbed  through the
Company's  efforts to increase  efficiencies  in other areas of its  operations.
These  increased  labor costs could  adversely  affect the  Company's  financial
condition and results of operations.

Dependence Upon Key Franchisees

         The Company  depended upon five  franchisees for 17.4% of its franchise
revenues  for the year ended  January 3, 1998.  For the same  period,  franchise
revenues  made up 3.1% of the  Company's  total  net  revenues.  There can be no
assurance  that  these  franchise   agreements  will  not  be  terminated.   The
termination of these key franchise  agreements may have an adverse affect on the
Company's financial condition and results of operations.

Trademarks

         The Company believes that its trademarks have significant value and are
important to the  marketing  of its retail  outlets and  products.  Although the
Company's  trademarks  are registered in all 50 states and registered or pending
in 49 foreign countries, there can be no assurance that the Company's trademarks
cannot be  circumvented,  do not or will not violate the  proprietary  rights of
others,  or would be  upheld  if  challenged  or that the  Company  would not be
prevented from using its trademarks. Any challenge to the Company for its use of
its trademarks could have an adverse effect on the Company's financial condition
and results of operations,  through either a negative ruling with regards to the
Company's use, validity or enforceability of its trademarks, or through the time
consumed  and the legal costs of defending  against  such a claim.  In addition,
there can be no  assurance  that the Company will have the  financial  resources
necessary to enforce or defend its trademarks .
<PAGE>

 Dependence Upon Key Personnel

         The success of the Company is  dependent on the  continued  services of
its senior management, particularly Larry A. Hodges, the Company's President and
Chief Executive Officer.  The loss of the services of Mr. Hodges or other senior
management  personnel could have an adverse effect on the Company's  operations.
The  Company  has  entered  into  employment  agreements  with all of its senior
management  personnel.  In addition,  the Company's continued growth depends, in
part, on  attracting  and  retaining  skilled  managers and employees as well as
management's ability to effectively utilize its key personnel in light of recent
and future acquisitions.  There can be no assurance that management's efforts to
integrate,  utilize,  attract  and  retain  personnel  will be  successful.  See
?Management.?

Competition and Demographic Trends

         The Company competes with other cookie and pretzel  retailers,  as well
as other confectionery,  sweet snack and specialty food retailers, many of which
have greater resources than those of the Company.  The specialty retail food and
snack industry is highly  competitive with respect to price,  service,  location
and food quality. Consequently,  there can be no assurance that the Company will
compete  successfully with these other specialty food retailers.  In addition to
the risks associated with current  competitors,  no assurance can be given as to
the Company's  ability to compete with any new entrants into the specialty foods
or snack foods industry.

         Moreover,  the  specialty  retail  food  and  snack  business  is often
affected by changes in consumer  preferences,  tastes and eating habits,  local,
regional and national economic  conditions,  demographic trends and mall traffic
patterns.  Factors such as  increased  food,  labor and  benefits  costs and the
availability of experienced management and hourly employees may adversely affect
the  specialty  retail  industry  in  general  and  the  Company's   outlets  in
particular.  Consequently,  the Company's  success will depend on its ability to
recognize and react to such trends. Any changes in these factors could adversely
affect the profitability of the Company. See ?Business-Competition.?

Risk of Adverse Publicity

         The Company's  ability to compete  depends in part on  maintaining  its
reputation with the consumer.  Multi-unit specialty retail food and snack chains
such  as the  Company  can be  substantially  adversely  affected  by  publicity
resulting  from  food  quality,   illness,  injury,  or  other  health  concerns
(including  food-borne  illness  claims) or operating  issues  stemming from one
store, a limited number of stores, or even a competitor's  store.  Consequently,
there can be no assurance that the Company's  financial condition and results of
operations will not be adversely affected by such publicity.

Government Regulation; Litigation

         The Company's stores and products are subject to regulation by numerous
governmental  authorities,  including,  without limitation,  federal,  state and
local  laws  and  regulations   governing  health,   sanitation,   environmental
protection, safety and hiring and employment practices,  including laws, such as
the Fair Labor Standards Act, governing such matters as minimum wages,  overtime
and other  working  conditions.  The  Company's  products are subject to federal
regulations  administered  by the Food and Drug  Administration.  The failure to
obtain  or  retain  the  required  food  licenses  or to be in  compliance  with
applicable governmental  regulations,  or any increase in the minimum wage rate,
employee benefit costs or other costs associated with employees, could adversely
affect  the  business,  financial  condition  or results  of  operations  of the
Company.  Even if such regulatory approval is obtained,  a marketed product, its
manufacturer and its manufacturing facilities are subject to periodic inspection
and discovery of problems may adversely affect the business of the Company.

         In addition,  the sale of franchises is regulated by various state laws
as well as by the Federal Trade  Commission  (the ?FTC?).  The FTC requires that
franchisors  make  extensive  disclosure  in a Uniform  Franchise  Prospectus to
prospective franchisees but does not require registration.  However, a number of
states  require  registration  of the Uniform  Franchise  Prospectus  with state
authorities or other  disclosure in connection with franchise  offers and sales.
In addition,  several  states have  ?franchise  relationship  laws? or ?business
opportunity  laws?  that  limit the  ability  of the  franchisors  to  terminate
agreements  or to withhold  consent to renewal or transfer of these  agreements.
While the Company  believes that it is in compliance with existing  regulations,
the Company cannot predict the effect of any future legislation or regulation on
its  business  operations  or  financial  condition.  Additionally,  bills  have
occasionally  been  introduced  in  Congress  which  would  provide  for federal
regulation of certain aspects of franchisor-franchisee relationships.
<PAGE>

         In the ordinary course of business,  the Company is involved in routine
litigation,  including  franchise  disputes.  Although  the Company has not been
adversely affected in the past by such litigation,  there can be no assurance as
to the effect of any future disputes.

         Although the Company is not currently  subject to any product liability
litigation, there can be no assurance that product liability litigation will not
occur in the future  involving the  Company's  products.  The Company's  quality
control  program  is  designed  to  maintain  high  standards  for the  food and
materials and food preparation  procedures used by Company-owned  and franchised
stores.  Products  are  randomly  inspected  by  Company  personnel  at both the
point-of-sale  locations  and the  manufacturing  facility  to ensure  that they
conform to the  Company's  standards.  In addition to insurance of the Company's
suppliers,  the Company  maintains  insurance  relating  to personal  injury and
product  liability  in amounts  that it  considers  adequate for the retail food
industry.  While the Company has been able to obtain such insurance in the past,
there  can be no  assurance  that it will be able to  maintain  these  insurance
policies in the future. Consequently,  any successful claim against the Company,
in an amount  materially  exceeding its coverage,  could have a material adverse
effect on the Company's business, financial condition or results of operations.

         All full-time store managers and assistant  managers are able to enroll
in a group health insurance plan. However, there have been a number of proposals
before  Congress which would require  employers to provide health  insurance for
all of their full-time and part-time  employees.  The approval of such proposals
could have a material  adverse impact on the results of operations and financial
condition of the Company in particular  and the specialty  retail  industry as a
whole.

Controlling Stockholder

     As of the date of this Prospectus,  all of the capital stock of the Company
is owned by MFH, and, upon completion of the Exchange  Offer,  MFH will continue
to own all of the capital  stock of the Company.  As a result,  MFH will be in a
position to elect all of the Company's  directors who, in turn, elect all of the
Company's  executive  officers,  and  to  amend  the  Company's  certificate  of
incorporation  and by-laws,  effect corporate  transactions  such as mergers and
asset sales and  otherwise  control the  management  and policies of the Company
without the approval of any other security holder. Accordingly, MFH will be able
to, directly or indirectly,  control all of the affairs of the Company.  Without
giving  effect to such option plans,  approximately  94% of the capital stock of
MFH is and will continue to be owned by Capricorn. The Board of Directors of MFH
has approved the provisions of a Director Stock Option Plan (the "Director Stock
Option Plan") and the Director Stock Purchse Plan, providing for the issuance of
capital stock of MFH to directors of MFH. In addition,  it is currently expected
that an option plan (the  "Employee  Stock Option Plan" and,  together  with the
Director  Stock Option Plan and the Director  Stock  Purchase Plan, the "Plans")
will be established providing for the issuance of MFH capital stock for officers
and other  employees of MFH and its  subsidiaries,  including  the Company.  Suc
plans will provide for the issuance of up to 15% of the capital  stock of MFH to
directors of MFH and officers and employees of MFH's subsidiaries, including the
Company. See "Management Option Grants and Exercises", "Board Compensation." See
"-Ownership   of  Capital   Stock"  and  "Certain   Relationships   and  Related
Transactions."

Quarterly Fluctuations and Seasonality

         The Company's  operating results are subject to seasonal  fluctuations.
Historically,  the Company has realized its highest level of sales in the fourth
quarter due to  increased  mall traffic  during the  Christmas  holiday  season.
However,  there can be no assurance  that this  seasonal  trend will continue or
that the  Company  can  continue to rely on  increased  sales  during the fourth
quarter.  Should this seasonal trend change, the Company's  financial  condition
and  results  of  operations  may  be  adversely  affected.   See  ?Management's
Discussion    and   Analysis   of   Financial    Condition    and   Results   of
Operations-Seasonality.?

Inability to Repurchase Senior Notes Upon a Change of Control

         Upon the occurrence of a Change of Control, each holder of Senior Notes
may require the Company to repurchase  all or a portion of such holder's  Senior
Notes at 101% of the  principal  amount of the Senior  Notes,  together with the
accrued and unpaid interest, if any, and Liquidated Damages, if any, to the date
of  repurchase.  If a Change of Control were to occur,  the Company may not have
the financial  resources to repay all of its obligations  under the Senior Notes
and the other  indebtedness  that would  become  payable  upon such  event.  See
"Description  of Senior  Notes-Repurchase  at the  Option of  Holders-Change  of
Control."
<PAGE>





Fraudulent Conveyance Considerations

         Management  believes that the  indebtedness  represented  by the Senior
Notes and the Guarantees was incurred for proper purposes and in good faith, and
that,  after the  consummation of the  Transactions  and the offering of the Old
Senior  Notes and the  application  of the new proceeds  therefrom,  the Company
remained solvent,  had sufficient capital for carrying on its business and would
be able to pay its debts as they matured.  Notwithstanding  management's belief,
however, if a court of competent jurisdiction in a suit by an unpaid creditor or
a   representative   of  creditors  (such  as  a  trustee  in  bankruptcy  or  a
debtor-in-possession)  were to find that, at the time of the  incurrence of such
indebtedness,  the Company was  insolvent,  was rendered  insolvent by reason of
such  incurrence,  was  engaged  in a  business  or  transaction  for  which its
remaining assets constituted  unreasonably small capital,  intended to incur, or
believed that it would incur, debts beyond its ability to pay such debts as they
matured,  or intended to hinder,  delay or defraud its  creditors,  and that the
indebtedness was incurred for less than reasonably  equivalent  value, then such
court  could,  among other  things,  (i) void all or a portion of the  Company's
obligations  to the  holders of the Senior  Notes,  the effect of which would be
that the  holders of the  Senior  Notes may not be repaid in full,  and/or  (ii)
subordinate  the  Company's  obligations  to the holders of the Senior  Notes to
other existing and future  indebtedness  of the Company to a greater extent than
would  otherwise be the case, the effect of which would be to entitle such other
creditors  to be paid in full  before  any  payment  could be made on the Senior
Notes.

     The  Company's  obligations  under  the  Senior  Notes  have  been and will
continue to be fully and unconditionally guaranteed, jointly and severally, on a
senior basis,  by the  Guarantors.  Management  believes  that the  indebtedness
represented  by each of the  Guarantees is being  incurred by the Guarantors for
proper  purposes  and in good faith,  and that,  after the  consummation  of the
Transactions  and the offering of the Old Senior Notes,  each of the  Guarantors
was solvent,  had  sufficient  capital for carrying on its business and would be
able to pay their debts as they matured.  Notwithstanding  management's  belief,
however, if a court of competent jurisdiction in a suit by an unpaid creditor or
a   representative   of  creditors  (such  as  a  trustee  in  bankruptcy  or  a
debtor-in-possession)  were to find that, at the time of the  incurrence of such
indebtedness,  the Guarantors were insolvent,  were rendered insolvent by reason
of such  incurrence,  were engaged in a business or transaction  for which their
remaining assets constituted  unreasonably small capital,  intended to incur, or
believed that they would incur,  debts beyond their ability to pay such debts as
they matured, or intended to hinder, delay or defraud their creditors,  and that
the indebtedness was incurred for less than reasonably  equivalent  value,  then
such  court  could,  among  other  things,  (i)  void  all or a  portion  of the
Guarantors'  obligations to the holders of the Senior Notes, the effect of which
would be that the holders of the Senior Notes may not be repaid in full,  and/or
(ii) subordinate the Guarantors'  obligations to the holders of the Senior Notes
to other existing and future  indebtedness of the Guarantors to a greater extent
than would  otherwise be the case,  the effect of which would be to entitle such
other  creditors  to be paid in full  before  any  payment  could be made on the
Senior  Notes.  Among other  things,  a legal  challenge  to the  Guarantees  on
fraudulent conveyance grounds may focus on the benefits, if any, realized by the
Guarantors as a result of the issuance by the Company of the Senior Notes.

Absence of Public Market; Volatility; Restrictions on Transfers

         The New Senior  Notes are being  offered only to the Holders of the Old
Senior  Notes.  The Old  Senior  Notes  were  issued  on  November  26,  1997 to
institutional  investors and certain  accredited  investors and are eligible for
trading in the Private Offering,  Resale and Trading through Automated  Linkages
("PORTAL")  Market of the National  Association  of Securities  Dealers,  Inc. a
screen-based  automated  market for trading of  securities  eligible  for resale
under  Rule 144A.  To the extent  that the Old  Senior  Notes are  tendered  and
accepted in the Exchange Offer, the trading market for the remaining  untendered
Old Senior Notes could be adversely affected.

         There is no existing  market for the New Senior  Notes and there can be
no assurance  regarding  the future  development  of a market for the New Senior
Notes,  or the ability of the holders of the New Senior  Notes,  or the price at
which such holders may be able, to sell their New Senior Notes. If such a market
were to develop,  the New Senior  Notes could trade at prices that may be higher
or lower than the initial  offering  price of the Old Senior  Notes.  Prevailing
market  prices from time to time will  depend on many  factors,  including  then
existing  interest  rates,  the Company's  operating  results and the market for
similar  securities.  The Initial  Purchasers have advised the Company that they
currently  intend  to  make a  market  in the  New  Senior  Notes.  The  Initial
Purchasers  are not  obligated to do so,  however,  and any  market-making  with
respect to the New Senior Notes may be  discontinued at any time without notice.
Accordingly,  even if a trading  market for the New Senior  Notes does  develop,
there can be no assurance as to the  liquidity of that market.  The Company does
not intend to apply for  listing  or  quotation  of the New Senior  Notes on any
securities exchange or stock market.


<PAGE>


                                THE TRANSACTIONS

         Concurrently  with  the  consummation  of  the  Offering,  the  Company
consummated the Pretzel Contributions and completed the Refinancing. The Company
used the net  proceeds of the  offering of the Old Senior  Notes to complete the
Pretzel Contributions and the Refinancing and to pay related expenses.

The Pretzel Contributions

         H&M.  On  July  25,  1997,  a  subsidiary  of  MFH  ("MFPC")   acquired
substantially  all of the  assets of H&M for  aggregate  consideration  of $13.8
million  (excluding  the assumption of certain  liabilities),  consisting of (i)
$5.8 million of cash,  financed  through an advance by MFH of $1.5 million and a
$4.3 million bank loan to MFPC, (ii) a $4.0 million principal amount bridge note
of MFPC and  (iii) a $4.0  million  principal  amount  subordinated  note of MFH
retained by the sellers  (such loan and notes,  collectively,  the "H&M  Debt").
Upon  consummation of the offering of the Old Senior Notes,  the Company assumed
and  repaid  the  H&M  Debt  and  repaid  the  advance  to  MFH as  part  of the
Refinancing.

         In connection with the acquisition of the business of H&M, MFPC entered
into franchise  agreements and an area development  agreement with Pretzel Time.
Upon the Offering, MFPC was merged with and into the Company, and the agreements
were assigned to the Company as a result.  The franchise  agreements provide for
the  franchise  by the Company  from  Pretzel  Time of the  Pretzel  Time stores
previously  franchised by H&M or subsequently  franchised by the Company and the
payment by the Company to Pretzel Time of an annual  franchise  royalty equal to
7% of the annual sales by such stores,  plus an advertising  fee of 1% of weekly
sales.  The franchise  agreements  also provide for the conversion  within three
years  of the  Company's  Hot  Sam and  Pretzel  Oven  stores  to  Pretzel  Time
franchises on a royalty-free  basis for the first five years  following the date
of conversion.  The area development agreement provides for the grant by Pretzel
Time to the Company of area development  rights to open additional  Pretzel Time
stores in a territory  covering 16 states,  predominantly  in the western United
States, four western Canadian provinces and in Mexico. The additional stores may
be opened by the Company as the  franchisee or by third parties as  franchisees.
Under the area development agreement, the Company is obligated to pay to Pretzel
Time a $5,000 franchise fee per new location within the territory.  Pretzel Time
is  obligated  under the area  development  agreement  to pay to the  Company an
annual  royalty of up to 2% with  respect to Pretzel Time  franchises  opened by
parties other than the Company within the territory.

         Pretzel Time.  On September 2, 1997,  MFH acquired 56% of the shares of
common stock of Pretzel Time for an aggregate  purchase  price of $4.2  million,
$750,000 of which was paid to Pretzel Time and is being used for working capital
purposes,  and the balance of which was paid to Pretzel Time's  shareholders for
their shares.  In connection with the acquisition,  MFH extended a $500,000 loan
evidenced by a note to the founder of Pretzel  Time.  Upon  consummation  of the
Offering,  MFH  contributed  to the Company its 56% interest in Pretzel Time and
the related $500,000 note. In addition,  MFH assigned its rights to the Company,
and  the  Company  assumed  MFH's  obligations,  under  the  various  agreements
described  below.  The note issued by the founder of Pretzel Time bears interest
at a rate of 10% per  annum and is  payable  as to  principal  and  interest  in
monthly  installments  beginning in January 1998 by setoff of, and to the extent
of, the founder's bonus payments  described below and any dividends  received by
the founder in his Pretzel Time stock;  provided  that in any  calendar  year no
more than  $100,000 may be so offset.  In addition,  the founder has remained an
employee  of Pretzel  Time and  receives  annual  compensation  of  $200,000  in
connection  therewith,  and will  receive a bonus  based on  Pretzel  Time's net
income before non-cash items, such as depreciation and amortization. The Company
purchased  an  additional  4% of the shares of common stock of Pretzel Time from
the founder for  $300,000 in cash on January 2, 1998.  The founder  continues to
own 40% of the common stock of Pretzel Time.

         The Company is a party to a management agreement, pursuant to which the
Company is managing  Pretzel Time's  operations,  in return for a management fee
based on Pretzel Time's net income before non-cash  items,  such as depreciation
and amortization. Pretzel Time, the Company and the founder of Pretzel Time also
entered  into a  shareholders  agreement  providing  for  representation  by the
Company and the founder on Pretzel  Time's Board of Directors,  the right of the
founder  to approve  certain  extraordinary  transactions,  and the grant by the
Company  and the  founder to each other of certain  preemptive  rights  upon the
issuance of, and rights of first  refusal  with respect to the sale of,  Pretzel
Time common stock.

<PAGE>


The Refinancing

         Pursuant to the  Refinancing,  the Company repaid  approximately  $79.1
million  aggregate  principal  amount of  indebtedness  and  accrued  but unpaid
interest  of the  Company,  MFB and MFPC.  Such  indebtedness  consisted  of (i)
approximately  $52.3 million  principal  amount of indebtedness  and accrued but
unpaid interest of the Company  incurred in connection with the formation of the
Company in September 1996, (ii) approximately  $14.1 million principal amount of
indebtedness  and accrued but unpaid interest of MFB incurred in connection with
the  formation of MFB in September  1996 and (iii)  approximately  $12.7 million
principal amount and accrued but unpaid interest of the H&M Debt.

         As part of the  Refinancing,  MFH  converted  to  common  equity of the
Company $4.6 million  aggregate  principal amount of indebtedness of the Company
and contributed to the Company all of the common equity of MFB after  converting
$3.5 million face amount of preferred stock issued by MFB, together with accrued
but unpaid dividends of approximately  $0.4 million,  to common equity.  Also as
part of the  Refinancing,  the  Company  paid a dividend to MFH in the amount of
approximately  $1.1  million  and  repaid an  advance  of $1.5  million  to MFH.
Approximately $1.1 million was used by MFH to repurchase a portion of the equity
of MFH owned by a shareholder other than Capricorn.  After giving effect to such
contributions and to the return of capital described above, the aggregate amount
of Capricorn's  current  investment in the Company through MFH was more than $28
million.   See  ?Unaudited  Pro  Forma  Condensed   Consolidated   Statement  of
Operations,? ?Selected Historical Financial Data? and ?Use of Proceeds.?




<PAGE>


                                 USE OF PROCEEDS

         Neither the Company nor the  Guarantor  will receive any cash  proceeds
pursuant to the  Exchange  Offer.  In  consideration  for issuing the New Senior
Notes as  contemplated  in this  Prospectus,  the Company  will  receive the Old
Senior Notes in like principal  amount,  the terms of which are identical in all
material  respects to the New Senior  Notes except (i) that the New Senior Notes
have been  registered  under  the  Securities  Act,  (ii) for  certain  transfer
restrictions and registration  rights relating to the Old Senior Notes and (iii)
that the New Senior  Notes will not contain  certain  provisions  relating to an
additional  payment to be made to Holders of the Old Senior Notes under  certain
circumstances relating to the timing of the Exchange Offer. The Old Senior Notes
surrendered  in exchange for New Senior Notes will be retired and  cancelled and
cannot be  reissued.  Accordingly,  issuance  of the New  Senior  Notes will not
result in any increase in the indebtedness of the Company.

         The net  proceeds  received  by the  Company  from  the sale of the Old
Senior Notes,  after  deducting the  underwriting  discounts and commissions and
estimated  expenses of the  offering of the Old Notes,  were  approximately  $94
million. Of this amount, approximately $50.2 million was used to pay debt of the
Company, $13.6 million was used to pay debt of the Guarantor,  $12.3 million was
used to pay H&M debt, $3.0 million was used to pay accrued  interest  (including
prepayment  penalties of $0.3 million) on debt being  retired and  approximately
$2.6 million was used to pay MFH.  The  remaining  balance of $12.3  million has
been and will be used for general corporate purposes.




<PAGE>


                                 CAPITALIZATION

     The  following  table  sets  forth  the  cash  and  cash   equivalents  and
capitalization  of Mrs.  Fields'  Original  Cookies,  Inc. and  subsidiaries  at
January 3, 1998.  This table should be read in  conjunction  with the historical
financial  statements and related notes included  elsewhere in this Registration
Statement.  See ?Selected  Historical  Financial  Data? and ?Unaudited Pro Forma
Condensed Consolidated Statement of Operations.?
<TABLE>
<CAPTION>

                                                                             Mrs. Fields'
                                                                           Original Cookies,
                                                                               Inc. and
                                                                             subsidiaries
                                                                          At January 3, 1998

                                                                              (Dollars in
                                                                              thousands)
<S>                                                                           <C>

Cash and Cash Equivalents.................................................     $ 16,287
                                                                               ========

Credit Facility(1)........................................................     $      -
                                                                               --------

Debt and Capital Lease Obligations, including current portions:
         101/8% Series A Senior Notes due 2004............................      100,000
         Pretzel Time Debt................................................          756
         Mrs. Fields' Original Cookies, Inc. Capital Lease Obligations...           219
         Pretzel Time Capital Lease Obligations...........................          106
                                                                               --------
     Total Debt and Capital Lease Obligations, including current portion..      101,081

Mandatorily Redeemable Preferred Stock of Pretzel Time (2):                         902
                                                                               --------

Stockholder's Equity:
         Common Stock (3).................................................            -
         Additional Paid-in Capital.......................................       30,843
         Accumulated Deficit..............................................          (78)
                                                                               ---------
         Total Stockholder's Equity.......................................        30,765
                                                                               ---------

Total Capitalization......................................................     $132,748
                                                                               =========
</TABLE>
- ----------------
(1)      Under the Indenture,  the Company will be permitted to have one or more
         credit  facilities  pursuant to which it will be able to borrow up to a
         maximum aggregate principal amount of $15.0 million on a secured basis.
         The Company is in  preliminary  discussions  with  several  prospective
         lenders, including the lender under the Company's existing $3.0 million
         revolving  credit  facility,  to enter into such a credit facility with
         borrowing availability of up to $15.0 million.
(2)      Liquidation preference as of January 3, 1998 was $1.5 million.
(3)      Less than $1,000.


<PAGE>


                               THE EXCHANGE OFFER

Terms of the Exchange Offer; Period for Tendering Old Senior Notes

     Upon the terms and subject to the conditions  set forth in this  Prospectus
and in the  accompanying  Letter of Transmittal  (which together  constitute the
Exchange Offer), the Company will accept for exchange Old Senior Notes which are
properly  tendered  on or prior to the  Expiration  Date  and not  withdrawn  as
permitted  below.  As used  herein,  the  term  "Expiration  Date"  means  12:00
Midnight.,  New York City time, on May 22, 1998; provided,  however, that if the
Company in its sole  discretion,  has  extended the period of time for which the
Exchange  Offer is open,  the term  "Expiration  Date" means the latest time and
date to which the Exchange Offer is extended.

         As of the date of this  Prospectus,  $100,000,000  aggregate  principal
amount of the Old Senior Notes is outstanding.  This  Prospectus,  together with
the Letter of Transmittal, is first being sent on or about April 24, 1998 to all
Holders of Old Senior Notes known to the Company.  The  Company's  obligation to
accept Old Senior Notes for exchange  pursuant to the Exchange  Offer is subject
to certain  conditions as set forth under  "-Certain  Conditions to the Exchange
Offer" below.

         The Company  expressly  reserves the right, at any time or from time to
time, to extend the period of time during which the Exchange  Offer is open, and
thereby delay acceptance for exchange of any Old Senior Notes, by giving oral or
written  notice of such  extension to the Holders  thereof as  described  below.
During any such extension,  all Old Senior Notes previously tendered will remain
subject to the  Exchange  Offer and may be accepted for exchange by the Company.
Any Old Senior  Notes not  accepted for exchange for any reason will be returned
without expense to the tendering Holder thereof as promptly as practicable after
the expiration or termination of the Exchange Offer.

         Old  Senior  Notes   tendered  in  the   Exchange   Offer  must  be  in
denominations of principal amount of $1,000 and any integral multiple thereof.

         The Company  expressly  reserves  the right to amend or  terminate  the
Exchange  Offer,  and not to  accept  for  exchange  any Old  Senior  Notes  not
theretofore accepted for exchange,  upon the occurrence of any of the conditions
of the Exchange Offer specified below under "-Certain Conditions to the Exchange
Offer."  The  Company  will  give  oral  or  written  notice  of any  extension,
amendment,  non-acceptance  or termination to the Holders of the Senior Notes as
promptly as  practicable,  such notice in the case of any extension to be issued
by means of a press  release  or other  public  announcement  no later than 9:00
a.m.,  New York  City  time,  on the next  business  day  after  the  previously
scheduled Expiration Date.

Procedures for Tendering Old Senior Notes

         The tender to the  Company of Old Senior  Notes by a Holder  thereof as
set forth below and the  acceptance  thereof by the Company  will  constitute  a
binding  agreement  between the tendering  Holder and the Company upon the terms
and  subject  to  the  conditions  set  forth  in  the  Prospectus  and  in  the
accompanying  Letter of  Transmittal.  Except as set forth  below,  a Holder who
wishes to tender Old Senior  Notes for exchange  pursuant to the Exchange  Offer
must  transmit a properly  completed and duly  executed  Letter of  Transmittal,
including all other documents  required by such Letter of Transmittal or (in the
case of a  book-entry  transfer)  an Agent's  Message in lieu of such  Letter of
Transmittal,  to The Bank of New York (the "Exchange  Agent") at the address set
forth  below  under  "Exchange  Agent" on or prior to the  Expiration  Date.  In
addition,  either (i) certificates for such Old Senior Notes must be received by
the  Exchange  Agent  along  with the  Letter of  Transmittal,  or (ii) a timely
confirmation of a book-entry transfer (a "Book-Entry  Confirmation") of such Old
Senior Notes, if such procedure is available,  into the Exchange Agent's account
at The Depository Trust Company (the "Book-Entry Transfer Facility") pursuant to
the procedure for book-entry  transfer  described below, must be received by the
Exchange Agent prior to the Expiration Date with the Letter of Transmittal or an
Agent's Message in lieu of such Letter of Transmittal,  or (iii) the Holder must
comply  with  the  guaranteed  delivery  procedures  described  below.  The term
"Agent's  Message"  means a  message,  transmitted  by the  Book-Entry  Transfer
Facility  to and  received  by the  Exchange  Agent and forming a part of a Book
Entry  Confirmation,  which  states that the Book Entry  Transfer  Facility  has
received  an  express  acknowledgement  from the  tendering  participant,  which
acknowledgement states that such participant has received and agrees to be bound
by the Letter of  Transmittal  and that the Company  may enforce  such Letter of
Transmittal  against  such  participant.  THE METHOD OF  DELIVERY  OF OLD SENIOR
NOTES,  LETTERS  OF  TRANSMITTAL  AND ALL  OTHER  REQUIRED  DOCUMENTS  IS AT THE
ELECTION AND RISK OF THE HOLDERS. IF SUCH DELIVERY IS BY MAIL, IT IS RECOMMENDED
THAT REGISTERED MAIL, PROPERLY INSURED, WITH RETURN RECEIPT REQUESTED,  BE USED.
IN ALL CASES,  SUFFICIENT TIME SHOULD BE ALLOWED TO ASSURE TIMELY  DELIVERY.  NO
LETTERS OF TRANSMITTAL OR OLD SENIOR NOTES SHOULD BE SENT TO THE COMPANY.
<PAGE>

         Signatures on a Letter of Transmittal or a notice of withdrawal, as the
case may be, must be  guaranteed  unless the Old Senior  Notes  surrendered  for
exchange  pursuant  thereto are tendered (i) by a Holder of the Old Senior Notes
who has not  completed  the box  entitled  "Special  Issuance  Instructions"  or
"Special  Delivery  Instructions"  on the Letter of  Transmittal or (ii) for the
account  of an  Eligible  Institution  (as  defined  below).  In the event  that
signatures on a Letter of Transmittal or a notice of withdrawal, as the case may
be, are required to be guaranteed,  such guarantees must be by a firm which is a
member of a registered  national securities exchange or a member of the National
Association of Securities Dealers, Inc. or by a commercial bank or trust company
having an office or correspondent in the United States (collectively,  "Eligible
Institutions"). If Old Senior Notes are registered in the name of a person other
than a signer of the Letter of Transmittal, the Old Senior Notes surrendered for
exchange  must be endorsed  by, or be  accompanied  by a written  instrument  or
instruments of transfer or exchange,  in satisfactory  form as determined by the
Company  in its  sole  discretion,  duly  executed  by the  registered  national
securities  exchange  with  the  signature  thereon  guaranteed  by an  Eligible
Institution.

         All questions as to the validity,  form, eligibility (including time of
receipt)  and  acceptance  of Old Senior Notes  tendered  for  exchange  will be
determined by the Company in its sole discretion,  which  determination shall be
final and binding. The Company reserves the absolute right to reject any and all
tenders of any particular Old Senior Note not properly tendered or to not accept
any particular Old Senior Note which  acceptance  might,  in the judgment of the
Company or its  counsel,  be unlawful.  The Company  also  reserves the absolute
right to waive any defects or irregularities or conditions of the Exchange Offer
as to any particular Old Senior Note either before or after the Expiration  Date
(including  the  right to waive the  ineligibility  of any  Holder  who seeks to
tender Old Senior Notes in the Exchange Offer).  The interpretation of the terms
and  conditions  of the  Exchange  Offer as to any  particular  Old Senior Notes
either before or after the Expiration  Date (including the Letter of Transmittal
and the  instructions  thereto) by the Company shall be final and binding on all
parities.  Unless  waived,  any defects or  irregularities  in  connection  with
tenders of Old Senior  Notes for exchange  must be cured within such  reasonable
period of time as the Company shall determine. Neither the Company, the Exchange
Agent nor any other person shall be under any duty to give  notification  of any
defect or  irregularity  with  respect  to any  tender of Old  Senior  Notes for
exchange,  nor shall any of them incur any  liability  for  failure to give such
notification.

         If the Letter of  Transmittal  is signed by a person or  persons  other
than the registered Holder or Holders of Old Senior Notes, such Old Senior Notes
must be endorsed or  accompanied  by powers of  attorney,  in either case signed
exactly as the name or names of the registered  Holder or Holders that appear on
the Old Senior Notes.

         If the  Letter  of  Transmittal  or any Old  Senior  Notes or powers of
attorneys  are  signed  by  trustees,  executors,   administrators,   guardians,
attorneys-in-fact,  officers of  corporations or others acting in a fiduciary or
representative  capacity,  such persons  should so indicate when  signing,  and,
unless waived by the Company,  proper  evidence  satisfactory  to the Company of
their authority to so act must be submitted with the Letter of Transmittal.

         By tendering,  each Holder will  represent to the Company  that,  among
other things,  the New Senior Notes acquired  pursuant to the Exchange Offer are
being obtained in the ordinary  course of business of the person  receiving such
New Senior Notes,  whether or not such person is the Holder and that neither the
Holder  nor such other  person has any  arrangement  or  understanding  with any
person to participate in the distribution of the New Senior Notes. If any Holder
or any such other  person is an  "affiliate,"  as defined  under Rule 405 of the
Securities Act, of the Company,  is engaged in or intends to engage in or has an
arrangement or understanding with any person to participate in a distribution of
such New Senior Notes to be acquired pursuant to the Exchange Offer, such Holder
or any such other person (i) could not rely on the applicable interpretations of
the staff of the  Commission  and (ii) must  comply  with the  registration  and
prospectus  delivery  requirements  of the Securities Act in connection with any
resale  transaction.  Each  broker-dealer that receives New Senior Notes for its
own account in exchange for Old Senior  Notes,  where such Old Senior Notes were
acquired by such broker-dealer as a result of market-making  activities or other
trading  activities,  must  acknowledge  that it will  deliver a  prospectus  in
connection with any resale of such New Senior Notes. See "Plan of Distribution."
The Letter of Transmittal  states that by so  acknowledging  and by delivering a
prospectus,  a  broker-dealer  will  not  be  deemed  to  admit  that  it  is an
"underwriter" within the meaning of the Securities Act.
<PAGE>

Acceptance of Old Senior Notes for Exchange; Delivery of New Senior Notes

         Upon  satisfaction  or waiver of all of the  conditions to the Exchange
Offer,  the Company will accept,  promptly  after the  Expiration  Date, all Old
Senior Notes  properly  tendered  and will issue the New Senior  Notes  promptly
after  acceptance  of the Old Senior  Notes.  See  "-Certain  Conditions  to the
Exchange Offer" below.  For purposes of the Exchange Offer, the Company shall be
deemed to have accepted properly tendered Old Senior Notes for exchange when, as
and if the Company  has given oral  (promptly  confirmed  in writing) or written
notice thereof to the Exchange Agent.

         For each Old Senior Note accepted for exchange,  the Holder of such Old
Senior Note will  receive a New Senior Note having a principal  amount  equal to
that of the surrendered Old Senior Note. Accordingly,  registered Holders of New
Senior Notes on the  relevant  record date for the first  interest  payment date
following the consummation of the Exchange Offer will receive interest  accruing
from the most recent date to which interest has been paid or, if no interest has
been paid,  from November 26, 1997.  Old Senior Notes accepted for exchange will
cease to accrue interest from and after the date of consummation of the Exchange
Offer.  Pursuant  to  the  Registration  Rights  Agreement,  certain  additional
payments are  required to be made to Holders of Old Senior  Notes under  certain
circumstances relating to the timing of the Exchange Offer.

         In all cases,  issuance of New Senior  Notes for Old Senior  Notes that
are accepted for exchange pursuant to the Exchange Offer will be made only after
timely  receipt by the Exchange  Agent of (i)  certificates  for such Old Senior
Notes or a timely  Book-Entry  Confirmation  of such Old  Senior  Notes into the
Exchange Agent's account at the Book-Entry  Transfer  Facility,  (ii) a properly
completed and duly executed  Letter of Transmittal or an Agent's Message in lieu
thereof and (iii) all other required documents. If any tendered Old Senior Notes
are not  accepted  for any reason set forth in the terms and  conditions  of the
Exchange  Offer or if Old Senior  Notes are  submitted  for a greater  principal
amount than the Holder desires to exchange, such unaccepted or non-exchanged Old
Senior Notes will be returned  without  expense to the tendering  Holder thereof
(or, in the case of Old Senior Notes  tendered by  book-entry  transfer into the
Exchange  Agent's account at the Book-Entry  Transfer  Facility  pursuant to the
book-entry  procedures described below, such non-exchanged Old Senior Notes will
be credited to an account maintained with such Book-Entry  Transfer Facility) as
promptly as  practicable  after the  expiration or  termination  of the Exchange
Offer.

Book-Entry Transfers

         The  Exchange  Agent will make a request to  establish  an account with
respect to the Old Senior Notes at the Book-Entry Transfer Facility for purposes
of the  Exchange  Offer  within  two  business  days  after  the  date  of  this
Prospectus.  Any financial  institution  that is a participant in the Book-Entry
Transfer  Facility systems must make book-entry  delivery of Old Senior Notes by
causing the  Book-Entry  Transfer  Facility to transfer such Old Senior Notes in
the Exchange Agent's account at the Book-Entry  Transfer  Facility in accordance
with such Book-Entry Transfer Facility's Automated Tender Offer Program ("ATOP")
procedures for transfer.  Such participant should transmit its acceptance to the
Book-Entry  Transfer  Facility on or prior to the Expiration Date or comply with
the guaranteed  delivery  procedures  described below.  The Book-Entry  Transfer
Facility  will  verify such  acceptance,  execute a  book-entry  transfer of the
tendered Old Senior Notes into the Exchange  Agent's  account at the  Book-Entry
Transfer  Facility  and then send to the  Exchange  Agent  confirmation  of such
book-entry transfer, including an Agent's Message confirming that the Book Entry
Transfer Facility has received an express  acknowledgement from such participant
that such  participant  has  received  and  agrees to be bound by the  Letter of
Transmittal  and that the Company may enforce the Letter of Transmittal  against
such participant. However, although delivery of Old Senior Notes may be effected
through book-entry transfer at the Book-Entry  Transfer Facility,  the Letter of
Transmittal or facsimile thereof or an Agent's Message in lieu thereof, with any
required  signature  guarantees and any other required  documents,  must, in any
case, be  transmitted  to and received by the Exchange  Agent at the address set
forth below under  "?Exchange  Agent" on or prior to the Expiration  Date or the
guaranteed delivery procedures described below must be complied with.

Guaranteed Delivery Procedures

         If a Holder of the Old Senior  Notes  desires to tender such Old Senior
Notes and the Old Senior Notes are not immediately  available,  or time will not
permit such Holder's Old Senior Notes or other  required  documents to reach the
Exchange  Agent before the  Expiration  Date, or the  procedure  for  book-entry
transfer  cannot be completed on a timely basis, a tender may be effected if (i)
the tender is made through an Eligible Institution, (ii) prior to the Expiration
Date,  the Exchange  Agent  received from such Eligible  Institution a Notice of
Guaranteed  Delivery,  substantially  in the form  provided  by the  Company (by
telegram, telex, facsimile transmission,  mail or hand delivery),  setting forth
the name and address of the Holder of the Old Senior Notes and the amount of Old
Senior  Notes  tendered,  stating  that the  tender is being  made  thereby  and
guaranteeing  that within five New York Stock  Exchange  ("NYSE")  trading  days

<PAGE>

after  the  date  of  execution  of  the  Notice  of  Guaranteed  Delivery,  the
certificates  for all physically  tendered Old Senior Notes,  in proper form for
transfer,  or a Book-Entry  Confirmation,  as the case may be,  together  with a
properly  completed  and duly executed  appropriate  Letter of  Transmittal  (or
facsimile  thereof  or  Agent's  Message  in lieu  thereof)  with  any  required
signature  guarantees  and  any  other  documents  required  by  the  Letter  of
Transmittal  will be  deposited by the  Eligible  Institution  with the Exchange
Agent, and (iii) the certificates for all physically  tendered Old Senior Notes,
in proper form for transfer, or a Book-Entry  Confirmation,  as the case may be,
together  with a properly  completed  and duly  executed  appropriate  Letter of
Transmittal  (or facsimile  thereof or Agent's Message in lieu thereof) with any
required signature  guarantees and all other documents required by the Letter of
Transmittal,  are received by the  Exchange  Agent within five NYSE trading days
after the date of execution of the Notice of Guaranteed Delivery.

Withdrawal Rights

     Tenders of Old  Senior  Notes may be  withdrawn  at any time prior to 12:00
Midnight , New York City time, on the  Expiration  Date.  For a withdrawal to be
effective, a written notice of withdrawal must be received by the Exchange Agent
at one of the addresses set forth below under "-Exchange Agent." Any such notice
of withdrawal  must (i) specify the name of the person  having  tendered the Old
Senior  Notes to be  withdrawn,  (ii)  identify  the  Older  Senior  Notes to be
withdrawn  (including the principal amount of such Old Senior Notes),  and (iii)
(where certificates for Old Senior Notes have been transmitted) specify the name
in which such Old Senior Notes are  registered,  if  different  from that of the
withdrawing  Holder. If certificates for Old Senior Notes have been delivered or
otherwise  identified to the Exchange  Agent,  then prior to the release of such
certificates  the withdrawing  Holder must also submit the serial numbers of the
particular  certificates  to be withdrawn and a signed notice of withdrawal with
signatures  guaranteed  by an  Eligible  Institution  unless  such  Holder is an
Eligible  Institution.  If Old Senior Notes have been  tendered  pursuant to the
procedure for book-entry transfer described above, any notice of withdrawal must
specify the name and number of theaccount at the Book-Entry Transfer Facility to
be credited with the  withdrawn  Old Senior Notes and otherwise  comply with the
procedures  of  such  facility.  All  questions  as to the  validity,  form  and
eligibility  (including  time of receipt) of such notices will be  determined by
the Company whose determination  shall be final and binding on all parties.  Any
Old Senior Notes so withdrawn  will be deemed not to have been validly  tendered
for exchange for purposes of the Exchange Offer. Any Old Senior Notes which have
been  tendered for exchange but which are not  exchanged  for any reason will be
returned to the Holder  thereof  without cost to such Holder (or, in the case of
Old Senior Notes  tendered by  book-entry  transfer  into the  Exchange  Agent's
account at the Book-Entry  Transfer Facility pursuant to the book-entry transfer
procedures  described above such Old Senior Notes will be credited to an account
maintained with such Book-Entry  Transfer  Facility for the Old Senior Notes) as
soon as practicable after withdrawal,  rejection of tender or termination of the
Exchange  Offer.  Properly  withdrawn  Old  Senior  Notes may be  retendered  by
following one of the procedures  described under  "-Procedures for Tendering Old
Senior  Notes"  above at any time on or prior to 12:00  Midnight,  New York City
time, on the Expiration Date.

Certain Conditions to the Exchange Offer

         Notwithstanding  any other provision of the Exchange Offer, the Company
shall not be required to accept for  exchange,  or to issue New Senior  Notes in
exchange  for,  any Old Senior  Notes and may  terminate  or amend the  Exchange
Offer, if at any time before the acceptance of such Old Senior Notes

                  (i) any federal law,  statute,  rule or regulation  shall have
                  been adopted or enacted which, in the judgment of the Company,
                  would  reasonably be expected to impair its ability to proceed
                  with the Exchange Offer;

                  (ii) if any stop order shall be  threatened  or in effect with
                  respect to the Registration Statement of which this Prospectus
                  constitutes a part or the qualification of the Indenture under
                  the Trust Indenture Act of 1939, as amended; or

                  (iii) there shall occur a change in the current interpretation
                  by the staff of the  Commission  which  permits the New Senior
                  Notes issued  pursuant to the  Exchange  Offer in exchange for
                  Old  Senior  Notes  to  be  offered  for  resale,  resold  and
                  otherwise   transferred   by  Holders   thereof   (other  than
                  broker-dealers  and any such Holder which is an  "affiliate of
                  the  Company   within  the  meaning  of  Rule  405  under  the
                  Securities Act) without  compliance with the  registration and
                  prospectus  delivery provisions of the Securities Act provided
                  that such New Senior Notes are acquired in the ordinary course
                  of such Holders' business and such Holders have no arrangement
                  or  understanding  with  any  person  to  participate  in  the
                  distribution of such New Senior Notes.
<PAGE>

         The  foregoing  conditions  are for the sole benefit of the Company and
may be asserted by the Company  regardless of the  circumstances  giving rise to
any such  condition  or may be waived by the  Company in whole or in part at any
time and from time to time in its sole discretion. The failure by the Company at
any time to exercise any of the foregoing rights shall not be deemed a waiver of
any such right and each such right shall be deemed an ongoing right which may be
asserted at any time and from time to time.

Exchange Agent

         The Bank of New York has been  appointed as the Exchange  Agent for the
Exchange Offer.  All executed  Letters of Transmittal  should be directed to the
Exchange  Agent at the address  set forth  below.  Questions  and  requests  for
assistance,  requests for additional  copies of this Prospectus or of the Letter
of  Transmittal  and  requests  for  Notices of  Guaranteed  Delivery  should be
directed to the Exchange Agent addressed as follows:

                     Main Delivery to: The Bank of New York,
                                As Exchange Agent


By Mail, By Hand and Overnight Courier:                   By Facsimile:
                                                (For Eligible Institutions Only)
       The Bank of New York                              (212) 815-6339  
        101 Barclay Street                       
    New York, New York 10286                         Confirm by telephone:
                                                         (212) 815-2742
                                                 
         DELIVERY OF THE LETTER OF  TRANSMITTAL  TO AN ADDRESS OTHER THAN AS SET
FORTH ABOVE OR  TRANSMISSION  OF SUCH LETTER OF TRANSMITTAL  VIA FACSIMILE OTHER
THAN AS SET FORTH ABOVE DOES NOT  CONSTITUTE A VALID  DELIVERY OF SUCH LETTER OF
TRANSMITTAL.


Fees and Expenses

     The  Company  will not make any  payment  to  brokers,  dealers,  or others
soliciting acceptances of the Exchange Offer except for reimbursement of mailing
expenses.

     The estimated cash expenses to be incurred in connection  with the Exchange
Offer will be paid by the  Company  and are  estimated  in the  aggregate  to be
approximately $200,000.

Transfer Taxes

         Holders  who tender  their Old Senior  Notes for  exchange  will not be
obligated to pay transfer taxes in connection therewith. If, however, New Senior
Notes are to be  delivered  to, or are to be issued in the name of,  any  person
other than the  registered  holder of the Old  Senior  Notes  tendered,  or if a
transfer  tax is imposed  for any reason  other than the  exchange of Old Senior
Notes in  connection  with the  Exchange  Offer,  then  the  amount  of any such
transfer taxes (whether  imposed on the registered  holder or any other persons)
will be payable by the tendering Holder. If satisfactory  evidence of payment of
such  taxes  or  exemption  therefrom  is  not  submitted  with  the  Letter  of
Transmittal,  the amount of such transfer taxes will be billed  directly to such
tendering Holder.

Consequences of Failure to Exchange Old Senior Notes

         Issuance of the New Senior  Notes in exchange  for the Old Senior Notes
pursuant to the Exchange Offer will be made following the prior satisfaction, or
waiver,  of the  conditions  set forth in "-Certain  Conditions  to the Exchange
Offer" and only after a timely  receipt by the Exchange Agent of such Old Senior
Notes, a properly  completed and duly executed  Letter of Transmittal in respect
of such Old Senior Notes and all other required documents. Therefore, Holders of
Old Senior  Notes  desiring to tender such Old Senior  Notes in exchange for New
Senior Notes should allow sufficient time to ensure timely delivery. Neither the
Exchange Agent nor the Company is under any duty to give notification of defects
or irregularities  with respect to the tenders of Old Senior Notes for exchange.
Old Senior Notes that are not  tendered or are  tendered but not accepted  will,
following the consummation of the Exchange Offer,  continue to be subject to the
provisions  of the Indenture  regarding  transfer and exchange of the Old Senior
Notes, the existing  restrictions  upon transfer thereof set forth in the legend
on the Old Senior Notes and in the Offering  Circular relating to the Old Senior
Notes. Except in certain limited  circumstances with respect to certain types of
Holders of Old Senior  Notes,  the Company  will have no further  obligation  to
provide for the registration  under the Securities Act of such Old Senior Notes.
See "Description of the Notes-Exchange Offer;  Registration Rights." In general,
Old Senior Notes, unless registered under the Securities Act, may not be offered
or sold except  pursuant to an exemption  from, or in a transaction  not subject
to, the Securities Act and applicable  state  securities  laws. The Company does
not currently anticipate that it will take any action to register the Old Senior
Notes under the Securities Act or blue sky laws.


<PAGE>



     To the extent  that Old  Senior  Notes are  tendered  and  accepted  in the
Exchange Offer, a Holder's  ability to sell untendered Old Senior Notes could be
adversely affected.

         Upon  consummation  of the  Exchange  Offer,  Holders of the Old Senior
Notes will not be entitled to any increase in the  interest  rate thereon or any
further  registration  rights under the Registration  Rights  Agreement,  except
under limited  circumstances.  See  "Description  of the  Notes-Exchange  Offer;
Registration Rights."

         Holders of the New Senior  Notes and any Old Senior  Notes which remain
outstanding  after  consummation  of the Exchange  Offer will vote together as a
single  class for  purposes  of  determining  whether  Holders of the  requisite
percentage  thereof have taken certain actions or exercised certain rights under
the Indenture.

Consequences of Exchanging Old Senior Notes

          Based on interpretations by the staff of the Commission,  as set forth
in no-action  letters  issued to third  parties,  the Company  believes that New
Senior  Notes issued  pursuant to the Exchange  Offer in exchange for Old Senior
Notes may be offered  for resale,  resold or  otherwise  transferred  by Holders
thereof (other than any Holder which is an "affiliate" of the Company within the
meaning  of Rule 405 under  the  Securities  Act)  without  compliance  with the
registration  and  prospectus  delivery  requirements  of  the  Securities  Act,
provided that such New Senior Notes are acquired in the ordinary  course of such
Holder's business and such Holder, other than broker-dealers, has no arrangement
with any person to  participate  in the  distribution  of such New Senior Notes.
However,  the Commission has not considered the Exchange Offer in the context of
a  no-action  letter  and  there  can be no  assurance  that  the  staff  of the
Commission would make a similar determination with respect to the Exchange Offer
as in such other circumstances. Each Holder, other than a broker-dealer, must at
the request of the Company  furnish a written  representation  that it is not an
affiliate of the Company, is not engaged in, and does not intend to engage in, a
distribution of such New Senior Notes and has no arrangement or understanding to
participate in a distribution of New Senior Notes,  and that it is acquiring the
New Senior Notes in its ordinary  course of business.  Each  broker-dealer  that
receives  New Senior  Notes for its own account in exchange for Old Senior Notes
must acknowledge that such Old Senior Notes were acquired by such  broker-dealer
as a result of market-making  activities or other trading activities and that it
will  deliver a  prospectus  in  connection  with any  resale of such New Senior
Notes. See "Plan of  Distribution."  In addition,  to comply with the securities
laws of  certain  jurisdictions,  it may be  necessary  to  qualify  for sale or
register  thereunder  the New Senior Notes prior to offering or selling such New
Senior  Notes.  The  Company has agreed,  pursuant  to the  Registration  Rights
Agreement, subject to certain limitations specified therein, prior to any public
offering of Transfer  Restricted  Securities (as defined  herein) to register or
qualify  the  Transfer  Restricted  Securities  for  offer  or  sale  under  the
securities laws of such jurisdictions as any Holder requests. Unless a Holder so
requests, the Company does not intend to register or qualify the sale of the New
Senior Notes in any such jurisdiction.


<PAGE>


                       SELECTED HISTORICAL FINANCIAL DATA

         The following  table presents  selected  historical  financial data for
Mrs. Fields' Original  Cookies,  Inc. and subsidiaries  ("Mrs.  Fields") and its
predecessors,  Mrs.  Fields Inc. and  subsidiaries  ("Mrs.  Fields  Inc."),  The
Original Cookie  Company,  Incorporated  ("Original  Cookie") and the Carved-out
Portion (pretzel business) of Hot Sam Company,  Inc. ("Hot Sam")  (collectively,
the ?Predecessors?),  as of the dates and for the periods indicated. The results
of operations for the periods  December 31, 1995 through  September 17, 1996 and
September 18, 1996 through  December 28, 1996 are not  indicative of the results
for the full fiscal  year.  Such  selected  historical  financial  data has been
derived  from  the  audited   financial   statements  of  Mrs.  Fields  and  its
Predecessors.  Due to the  acquisitions  of the  assets  of  Mrs.  Fields  Inc.,
Original  Cookie and Hot Sam on September 17, 1996,  the  financial  data is not
comparable  for all  periods,  however,  in order  for the  presentations  to be
meaningful  for  the  periods   presented,   certain   statement  of  operations
information for the Predecessors has been reclassified to be consistent with the
Mrs. Fields historical financial statement presentation. The selected historical
financial data should be read in conjunction with  ?Management's  Discussion and
Analysis of Financial  Condition and Results of  Operations?  and the historical
financial statements and the related notes thereto,  contained elsewhere in this
Prospectus.

<TABLE>
<CAPTION>
                                                                                The Original Cookie Company,
                                                                              Incorporated and the Carved-out
                                    Mrs. Fields Inc. and Subsidiaries(1)    Portion of Hot Sam Company, Inc.(1) 
                                    ------------------------------------    -----------------------------------               
            
                                                                  DECEMBER                                DECEMBER
                                       FISCAL YEARS ENDED (2)     31, 1995       FISCAL YEARS ENDED (2)   31, 1995
                                    ----------------------------             ---------------------------       
                                                                  THROUGH                                  THROUGH
                                    DECEMBER  DECEMBER  DECEMBER  SEPTEMBER  DECEMBER DECEMBER DECEMBER   SEPTEMBER 
                                    31, 1993  31, 1994  30, 1995  17, 1996   31, 1993 31, 1994 30, 1995   17, 1996
                                    --------  --------  --------  ---------  -------- -------- --------   ---------
<S>                                 <C>       <C>       <C>       <C>        <C>       <C>     <C>        <C>
                                                              (Dollars in thousands)
Statement of Operations Data:
  Net store sales .................  $98,601  $87,863  $59,957  $29,674     $87,956  $89,648   $85,581 $ 54,366
  Net store contribution (3).......   17,005    8,083    6,591    3,796      16,081   13,912    13,057    6,002
  Franchising, licensing and other
   revenue,net.....................    4,303    7,241    5,993    3,786           -        -         -        -
  General and administrative          
    expenses .                       17,736   16,379   12,612    7,984       8,536    9,583     8,425    7,538
  Income (loss) from operations....  (1,251)  (1,691)  (3,526)  (1,742)       4,004    (750)     2.435  (2.772)
  Net loss.........................  (2,243)  (5,320)  (2,368)  (2,304)       (333)  (5,355)   (2,096)  (5,645)

Other Data:
   Cash flows from operating           5,839    1,728  (4,478)    (447)     (1,041)    3,699     4,451    (378)
activities .
   Cash flows from investing         (2,962)  (2,030)    2,526    (385)     (9,019)  (3,779)     (568)  (1,200)
activities .
   Cash flows from financing         (2,496)    (732)    (185)     (58)       7,052    3,134   (4,599)  (1,380)
activities .
   Interest expense................    1,088    2,155       51       80       4,172    4,381     4,268    2,828
   Total depreciation and              4,728    4,415    3,525    1,911       6,668    7,423     6,902    4,937
amortization.......................
   Capital expenditures............    3,856    4,895    4,146    1,054       8,791    3,779       568    1,200
   EBITDA (4)......................    3,477    2,724      (1)      169      10,672    6,673     9,337    2,165
   Store contribution for stores
    in the process of being        
       closed or Franchised (3)....  $ 6,424  $   319 $  (802)  $ (695)     $   933  $ (542)  $(1,542) $ (1,751)
   Ratio of earnings to fixed        
    charges (5)....................        -        -        -        -           -       -         -         -

Balance Sheet Data:
     Working capital (deficit)..... $ (2,673) $(1,067)$ (3,114) $(21,704)    $(2,023)$   (46)  $   128 $ (3,640)
     Total assets..................   36,838   30,128   23,033    19,144      75,777   74,490   66,282    59,024
     Total debt and capital lease     
obligations........................   87,549   22,850   21,226    21,224      33,822   36,956   32,357    30,977 
     Total stockholders' equity      
(deficit)..........................  (66,645) (25,419) (28,017) (30,318)      30,038   24,684   22,588   (8,930)

</TABLE>

<PAGE>
<TABLE>
<CAPTION>
                                                                 Mrs. Fields (1)
                                                           ------------------------ 
                                                            SEPTEMBER      FISCAL
                                                             18, 1996       YEAR
                                                             THROUGH       ENDED
                                                             DECEMBER      JANUARY
                                                           28, 1996(2)  3, 1998(2)
                                                           ----------   ----------
                        <S>                                <C>           <C>
                        Statement of Operations Data:       (Dollars in thousands)
                           Net store sales ................  $  39,890   $ 123,987
                           Net store contribution (3)......      9,482      25,087
                           Franchising, licensing and other
                             revenue, net..................      1,492       6,520
                           General and administrative         
                             expenses .....................      4,035      16,730
                           Income from operations..........      5,649       8,415
                           Net income (loss)...............      1,961       (974)

                        Other Data:
                           Cash flows from operating             
                             activities ...................     7,609          919
                           Cash flows from investing          
                             activities .                      (21,131)    (15,505)
                           Cash flows from financing            
                             activities .                       20,231      24,164
                           Interest expense, net...........      1,793       7,584
                           Total depreciation and                2,344      10,403
                             amortization..................
                           Capital expenditures............      1,638       4,678
                           EBITDA (4)......................      7,993      18,818
                           Store contribution for stores
                             in the process of being                                    
                               closed or franchised (3)....    $   513    $ (1,798)
                           Ratio of earnings to fixed            
                            charges (5)....................      2.92x           -

                        Balance Sheet Data:
                             Working capital (deficit)......    $(2,889)  $ 13,133
                             Total assets...................    110,055    149,684
                             Mandatorily redeemable
                              cumulative preferred                      
                                 stock of subsidiaries......      3,597        902
                             Total debt and capital lease        
                              obligations....................    67,563    101,081
                             Total stockholder's equity ....     16,961     30,765
</TABLE>
- ----------------

(1)  On  September  17,  1996,  Mrs.  Fields   completed  the   acquisitions  of
     substantially  all of the assets and  assumed  certain  liabilities  of the
     Predecessors. As a result of purchase accounting adjustments related to the
     acquisitions,  the  Mrs.  Fields  financial  statements  are  not  directly
     comparable to the Predecessors financial statements.

(2)  Mrs.  Fields and its  Predecessors  operate using a 52/53-week  year ending
     near December 31.

(3)  Store  contribution  is  determined  by  subtracting  all  store  operating
     expenses including depreciation from net store sales. Management uses store
     contribution  information  to measure  operating  performance  at the store
     level.  Setting out Store  contribution  for stores in the process of being
     closed or  franchised  as a  separate  caption  is not in  accordance  with
     generally accepted accounting principles.  Also, store contribution may not
     be comparable to similarly titled measures reported by other companies.

(4)  EBITDA consists of earnings before  depreciation,  amortization,  interest,
     income taxes, minority interest, preferred stock accretion and dividends of
     subsidiaries  and  other  income  (expense).  EBITDA  is  not  intended  to
     represent  cash flows from  operations  as  defined by  generally  accepted
     accounting principles and should not be considered as an alternative to net
     income as an  indicator  of  operating  performance  or to cash  flows as a
     measure of liquidity.  EBITDA has been included herein because it is one of
     the indicators upon which Mrs.  Fields  assesses its financial  performance
     and its capacity to service its debt (see  footnote  5).  EBITDA may not be
     comparable to similarly titled measures reported by other companies.

<TABLE>
<CAPTION>

                                                                                The Original Cookie Company,
                                                                              Incorporated and the Carved-out
                                    Mrs. Fields Inc. and Subsidiaries       Portion of Hot Sam Company, Inc.
                                    ------------------------------------    -----------------------------------               
            
                                                                  DECEMBER                                DECEMBER
                                       FISCAL YEARS ENDED         31, 1995       FISCAL YEARS ENDED       31, 1995
                                    ----------------------------             ---------------------------       
                                                                  THROUGH                                  THROUGH
                                    DECEMBER  DECEMBER  DECEMBER  SEPTEMBER  DECEMBER DECEMBER DECEMBER   SEPTEMBER 
                                    31, 1993  31, 1994  30, 1995  17, 1996   31, 1993 31, 1994 30, 1995   17, 1996
                                    --------  --------  --------  ---------  -------- -------- --------   ---------
<S>                                 <C>      <C>      <C>        <C>         <C>       <C>      <C>       <C>     
   Income (loss) from operations... $(1,251) $(1,691) $(3,526)   $(1,742)    $  4,004  $ (750)  $  2,435  $(2,772)
   Add:
   Depreciation and amortization...    4,728    4,415    3,525     1,911       6,668    7,423     6,902     4,937
                                    -------------------- --------  -----      -------  -------  --------  --------
   EBITDA.......................... $  3,477 $  2,724  $   (11)  $   169     $10,672 $  6,673 $   9,337 $   2,165
                                    ======== ========  ========== ========   ======= ======== ========= =========
  
</TABLE>
(see notes continued on page 39)

<PAGE>

<TABLE>
<CAPTION>

                                                                 Mrs. Fields(1) 
                                                           ----------------------- 
                                                            SEPTEMBER      FISCAL
                                                             18, 1996       YEAR
                                                             THROUGH       ENDED
                                                             DECEMBER      JANUARY
                                                           28, 1996(2)   3, 1998(2)
                                                           ----------   ----------        
                                                            (dollars in thousands)
<S>                                                         <C>        <C>     
                     Income from operations..........       $ 5,649    $  8,415
                  Add:
                     Depreciation and amortization...         2,344      10,403
                                                            -------     -------
                     EBITDA..........................       $ 7,993    $ 18,818
                                                            =======    ========
</TABLE>


(5)  For purposes of computing the ratio of earnings to fixed charges,  earnings
     consist of income  before  income taxes plus fixed  charges.  Fixed charges
     consist of interest  expense on all  indebtedness  (whether paid or accrued
     and net of debt premium  amortization),  including the amortization of debt
     issuance costs and original issue discount,  noncash interest payments, the
     interest  component  of any  deferred  payment  obligations,  the  interest
     component of all payments associated with capital lease obligations, letter
     of credit  commissions,  fees or discounts and the product of all dividends
     and  accretion  on  mandatorily   redeemable   cumulative  preferred  stock
     multiplied by a fraction, the numerator of which is one and the denominator
     of which is one  minus  the  current  combined  federal,  state  and  local
     statutory  tax rate.  For fiscal  years 1993,  1994 and 1995 and the period
     December  31, 1995  through  September  17,  1996,  Mrs.  Fields,  Inc. and
     subsidiaries'   earnings  were  insufficient  to  cover  fixed  charges  by
     $2,028,000, $5,129,000, $2,127,000 and $2,099,000, respectively. For fiscal
     years  1993,  1994  and 1995  and the  period  December  31,  1995  through
     September  17, 1996,  The Original  Cookie  Company,  Incorporated  and the
     Carved-out  Portion of Hot Sam Company,  Inc's.  (combined)  earnings  were
     insufficient to cover fixed charges by $120,000, $5,131,000, $1,833,000 and
     $5,645,000,  respectively.  For  fiscal  year ended  January 3, 1998,  Mrs.
     Fields earnings were insufficient to cover fixed charged by $319,000.




<PAGE>


                MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                       CONDITION AND RESULTS OF OPERATIONS

Overview

     In  1996,   an  investor   group  led  by  Capricorn   Investors  II,  L.P.
("Capricorn")  formed Mrs. Fields' Original  Cookies,  Inc. and The Mrs. Fields'
Brand,  Inc.(collectively,  "Mrs.  Fields" or the "Company") as  subsidiaries of
Mrs. Fields' Holding Company, Inc. ("MFH").

     On September 17, 1996, the Company  initiated  operations when it purchased
substantially  all of the assets and assumed certain  liabilities of Mrs. Fields
Inc. and  subsidiaries,  The Original  Cookie Company,  Incorporated  ("Original
Cookie"), and the pretzel business of Hot Sam Company, Inc. ("Hot Sam").

     The Company set out to increase sales and  profitability  of its cookie and
pretzel  operations  by  implementing  key elements of its business plan coupled
with  strategic  acquisitions.  A key element of the business plan is closing or
franchising certain Company-owned stores that do not meet specific financial and
geographical criteria established by management.  Implementation of this element
of the  business  plan is expected to result in  enhanced  operating  margins as
these  stores are  franchised  or closed.  Stores not planned for  franchise  or
closure are  referred  to as "core"  stores.  Core  stores  will  continue to be
operated by the Company into the foreseeable  future.  As a result of converting
certain  stores to  franchises,  royalty  revenues  are expected to increase and
general and administrative  expenses  associated with operating those stores are
expected to be eliminated.

         The  Company  is  pursuing  growth  in  both  its  cookie  and  pretzel
businesses through strategic  acquisitions.  Management expects that significant
operating  synergies,  expense  leveraging  and  geographic  market share can be
achieved through targeted  acquisitions.  On July 25, 1997, a subsidiary of MFH,
Mrs. Fields' Pretzel Concepts,  Inc. ("MFPC") acquired  substantially all of the
assets and assumed  certain  liabilities of H&M Concepts Ltd. Co.  ("H&M"),  the
largest franchisee of Pretzel Time,  Inc.("Pretzel Time"). On September 2, 1997,
MFH acquired  56% of the common stock of Pretzel  Time,  the  franchisor  of the
Pretzel Time concept.

         On November  26, 1997,  concurrent  with the offering of the Old Senior
Notes (the  "Offering"),  the Company  received as a contribution  from MFH, the
business  of H&M and 56% of the  shares of  common  stock of  Pretzel  Time (the
"Pretzel  Contributions").   On  that  same  date  the  Company  received  as  a
contribution  from MFH, all of the common stock of The Mrs. Fields' Brand,  Inc.
On January 2, 1998, the Company acquired an additional 4% of Pretzel Time common
stock.

         Management  believes  that the Company is now the  largest  fresh baked
cookie retailer and the second largest fresh baked, sweet dough pretzel retailer
in the United States. Management expects to achieve significant overhead savings
in connection with these acquisitions which should further improve the Company's
operating results.

         Management  believes that the Company's 1997 operating  results reflect
the successful  implementation of its business  strategy.  Comparable core store
sales  in  1997  have  increased  0.8%  over  1996.  Additionally,   core  store
contribution  margins and franchising  revenues improved during the same period.
These   improvements   coupled  with  overhead   savings   resulting   from  the
aforementioned  acquisitions  have resulted in 1997 pro forma adjusted EBITDA of
$23.1 million compared to historical adjusted EBITDA of $14.6 million for 1996.

Year 2000

         Management has assessed the Year 2000 issue and has determined that all
financial software, corporate networks, the AS400 system and all other corporate
systems are Year 2000 compliant. The systems used for collecting sales data from
retail  locations are not Year 2000  compliant.  It has been determined that the
sales  collection  system will be replaced.  This project is currently  underway
with  initial  roll-out  into  retail  locations  beginning  in August 1998 with
completion to all locations by August 1999.  The estimated  cost of the project,
which  is being  completed  with  the  assistance  of  outside  consultants,  is
$300,000.


<PAGE>



Results of Operations of Mrs. Fields and its Predecessors

         The  following  table sets forth,  for the periods  indicated,  certain
information  relating  to the  operations  of Mrs.  Fields and its  Predecessors
expressed in thousands of dollars and percentage  changes from period to period.
Annual data in the table reflects the combined  results of the  Predecessors for
fiscal  year 1995,  the  combined  results of the  Predecessors  (for the period
December 31, 1995 through  September  17, 1996) and Mrs.  Fields (for the period
September 18, 1996 through  December 28, 1996) and the  consolidated  results of
Mrs.  Fields  for  fiscal  year  1997.  In  order  for the  presentations  to be
comparable,   certain  historical   financial  statement   information  for  the
Predecessors  has been  reclassified  to be  consistent  with  the  Mrs.  Fields
historical    financial   statement    presentation.    The   most   significant
reclassifications  relate to segregating the statement of operations data into a
core stores/stores in the process of being closed or franchised format.
<TABLE>
<CAPTION>


                                         FOR THE FISCAL YEARS ENDED
                               ----------------------------------------------                         
                                                   % OF                  % OF
                                                    CHG                   CHG
                               DECEMBER  DECEMBER   FROM     JANUARY     FROM
                               30, 1995  28, 1996   1995     3, 1998     1996
                               --------  --------  TO 1996  ----------  TO 1997  
                                          (Dollars in thousands)
<S>                            <C>       <C>       <C>       <C>         <C>
Statement of Operations Data:

Revenues:
       Net store sales........  $145,537  $123,930   (14.8%)  $123,987      -%
       Franchising revenues...     1,870     2,414      29.1     3,574    48.1
       Licensing revenues.....     2,031     1,451    (28.6)     2,028    39.8
       Other revenue, net.....     2,092     1,413    (32.5)       918   (35.0)
                                  ------   -------             -------
               Total revenues.   151,530   129,208    (14.7)   130,507     1.0
                                 -------   -------             -------

Operating Costs and Expenses:
       Selling and store          84,003    69,209    (17.6)    66,832    (3.4)
         occupancy costs......
       Food cost of sales.....    33,369    29,115    (12.7)    28,127    (3.4)
       General and                21,037    19,557     (7.0)    16,730   (14.5)
      administrative expenses.
       Depreciation and           10,427     9,192    (11.8)    10,403    13.2
                                  ------    ------              ------
Total operating costs 
   and expenses...............   148,836   127,073    (14.6)   122,092   (3.9)
                                 -------   -------             -------
                

        Interest and other     
          expenses, net.......     2,869     4,701     63.9     7,952     69.2
        Net loss..............$   (4,464)$  (5,988)    34.1% $   (974)   (83.7%)
                                               
- -------------------------------------------------------------------------------
Other Data:

Core stores:
    Net store sales........... $  93,775 $  93,235    (0.6%) $104,316    11.9%
                                  ------    ------           --------
Operating costs and expenses:
    Selling and store
       occupancy costs........    44,501    44,963      1.0    50,858    13.1
    Food cost of sales........    21,703    22,274      2.6    22,677     1.8
    Depreciation and           
     amortization............      5,579     4,784    (14.2)    3,896   (18.6)  
                                  ------    ------            -------
Total operating costs
   and expenses..............     71,783    72,021      0.3    77,431     7.5
                                  ------    ------            -------
Core stores contribution        $ 21,992   $21,214     (3.5) $ 26,885    26.7
                                  ======    ======            =======

Stores in the process of
being closed or franchised:
    Net store sales...........  $ 51,762   $30,695    (40.7)  $19,671   (35.9)
                                  -------   ------             ------
Operating costs and expenses:
    Selling and store occupancy
     costs, food cost of sales
       and depreciation and
         amortization.........    54,106    32,628    (39.7)   21,469   (34.2)
                                  ------    ------             ------
Stores in the process of
 being closed or 
   franchised contribution.... $  (2,344)  $(1,933)   (17.5)  $(1,798)   (7.0)
                                  =======   =======            =======
EBITDA........................ $  9,336  $ 10,327      10.6% $  18,818   82.2%

</TABLE>


<PAGE>


53 Weeks Ended January 3, 1998 Compared to the 52 Weeks Ended  December 28, 1996
(comprised of the pre-acquisition  period of December 31, 1995 through September
17, 1996 and the post-acquisition  period of September 18, 1996 through December
28, 1996)

Company-owned and Franchised or Licensed Store Activity

     .........As of January 3, 1998, there were 481 Company-owned stores and 553
franchised or licensed stores in operation.  The store activity for the 52 weeks
ended  December 28, 1996 and the 53 weeks ended January 3, 1998 is summarized as
follows:
<TABLE>
<CAPTION>

                                                                    1996                       1997
                                                           ----------------------      ----------------------
<S>                                                         <C>         <C>            <C>         <C>
                                                           Company-     Franchised     Company-    Franchised
                                                            Owned      or Licensed      Owned     or Licensed
Stores open as of the beginning of the fiscal year            540           415           482         418
 .........Stores opened (including relocations)                  5           118             3          76
 .........Stores acquired through acquisition                    -             -            83         139
 .........Stores closed (including relocations)                (39)         (122)          (10)        (87)
 .........Non-core (exit plan) stores closed
            (September 18, 1996 forward)                      (17)            -           (70)          -
 .........Stores sold to franchisees                            (9)            9            (3)          3
 .........Non-core (exit plan) stores franchised                           
            (September 18, 1996 forward)                       (3)            3            (9)          9
 .........Stores acquired from franchisees                       5            (5)            5          (5)
                                                             -----        ------         ------      ------
             Stores open as of the end of the fiscal year     482           418           481         553
                                                             ====         ======         ======      ======
</TABLE>


 .........The   activity   reflected   above   resulted   in  26,572  and  25,520
Company-owned  equivalent store weeks and 21,658 and 25,705  franchisee/licensee
equivalent  store weeks  during the 52 weeks ended  December 28, 1996 and the 53
weeks ended January 3, 1998, respectively.

Revenues

          .........Net  store Sales. Net store sales in $57,000,  or lesser than
     1.0% from  $123,930,000 to  $123,987,000  for the 53 weeks ended January 3,
     1998 compared to the 52 weeks ended December 28, 1996.

     ......... Net store sales from core stores increased $11,081,000, or 11.9%,
from $93,235,000 to $104,316,000 for the 53 weeks ended January 3, 1998 compared
to the 52 weeks ended  December 28,  1996.  The increase in net store sales from
core stores was primarily  attributable to the operation of 69 Pretzel Time core
stores obtained in connection with the Pretzel  Acquisitions in July 1997 and an
increase in average  transaction  amounts  resulting  from the  introduction  of
product line extensions and aggressive marketing initiatives,  offset in part by
declining  transaction  counts in certain concepts.  Also, three additional core
stores were opened  during the 53 weeks ended January 3, 1998 compared to the 52
weeks ended December 28, 1996.

     .........Net  store  sales from  stores in the  process of being  closed or
franchised decreased $11,024,000,  or 35.9%, from $30,695,000 to $19,671,000 for
the 53 weeks ended January 3, 1998  compared to the 52 weeks ended  December 28,
1996.  This  decrease  results from the partial year effect of closing 80 stores
and franchising 12 stores during fiscal 1997 and the full year effect of closing
56 stores and franchising 12 stores during fiscal year 1996.

     .........Franchising  Revenues.  Franchising revenues increased $1,160,000,
or 48.1%,  from  $2,414,000 to $3,574,000 for the 53 weeks ended January 3, 1998
compared to the 52 weeks ended  December 28, 1996.  The increase in  franchising
revenues  was  primarily  attributable  to  royalties  earned from  Pretzel Time
franchised stores obtained in connection with the Pretzel  Acquisitions  coupled
with 5 new  franchise  openings  in  1997  and the  full  year  effect  of 5 new
franchise openings in fiscal year 1996.

     .........Licensing  Revenues.  Licensing  revenues increased  $577,000,  or
39.8%,  from  $1,451,000  to  $2,028,000  for the 53 weeks ended January 3, 1998
compared to the 52 weeks ended  December  28,  1996.  The  increase in licensing
revenues  is  primarily  attributable  to  licensing  fees earned on new license
agreements entered into during the 53 weeks ended January 3, 1998, and increased
royalties received from existing licensees.

<PAGE>

     .........Other  Revenue,  net. Other revenue,  net, decreased $495,000,  or
35.0%,  from  $1,413,000  to  $918,000  for the 53 weeks  ended  January 3, 1998
compared to the 52 weeks ended December 28, 1996. The decrease in other revenue,
net, is primarily  attributable  to a favorable  adjustment  resulting  from the
Company  re-negotiating  a contract with one of its vendors  during the 52 weeks
ended  December 28, 1996 that did not recur during the 53 weeks ended January 3,
1998.

     .........Total  Revenues.  Total revenue increased by $1,299,000,  or 1.0%,
from  $129,208,000  to  $130,507,000  for the 53 weeks  ended  January  3,  1998
compared to the 52 weeks ended  December  28,  1996,  for the reasons  discussed
above.


Operating Costs and Expenses

     .........Selling  and  Store  Occupancy  Costs.  Total  selling  and  store
occupancy costs decreased  $2,377,000,  or 3.4%, from $69,209,000 to $66,832,000
for the 53 weeks ended January 3, 1998  compared to the 52 weeks ended  December
28, 1996.

 .........  Selling  and store  occupancy  costs  for core  stores  increased  by
$5,895,000,  or 13.1%,  from  $44,963,000 to $50,858,000  for the 53 weeks ended
January 3, 1998  compared to the 52 weeks ended  December 28, 1996.  Within this
overall  increase,  selling  expenses  increased by $3,759,000,  or 14.7%,  from
$25,650,000  to  $29,409,000  for the 53 weeks ended January 3, 1998 compared to
the 52 weeks ended  December  28,  1996.  The  increase in selling  expenses was
primarily  attributable  to an  increase  in the  minimum  wage during the third
quarter of 1996 from $4.15 to $4.75 an hour and an  increase  in labor  hours to
support the increase in sales.  Store occupancy costs increased  $2,136,000,  or
11.1%,  from  $19,313,000 to $21,449,000  for the 53 weeks ended January 3, 1998
compared  to the 52  weeks  ended  December  28,  1996.  The  increase  in store
occupancy  costs was primarily  attributable  to the addition of 69 Pretzel Time
core stores in July 1997,  and the  opening of three core  stores  during the 53
weeks ended January 3, 1998 coupled with lease renewal increases.

     .........Selling  and store  occupancy  costs for stores in the  process of
being closed or franchised decreased  $8,272,000,  or 34.1%, from $24,246,000 to
$15,974,000  for the 53 weeks  ended  January 3, 1998  compared  to the 52 weeks
ended  December 28, 1996.  This  decrease is primarily  the result of closing 80
stores  and  franchising  12 stores  during  fiscal  year 1997 and the full year
effect of closing 56 stores and franchising 12 stores during fiscal year 1996.


     .........Food Cost of Sales. Total food cost of sales decreased $988,000 or
3.4% from  $29,115,000  to  $28,127,000  for the 53 weeks ended  January 3, 1998
compared to the 52 weeks ended December 28, 1996.

     .........Food  cost of sales for core stores increased  $403,000,  or 1.8%,
from  $22,274,000  to $22,677,000  for the 53 weeks ended January 3, 1998.  This
increase is primarily  the result of the addition of 69 Pretzel Time core stores
in July 1997 (which  stores have a lower food cost of sales than cookie  stores,
offset by an  aggressive  product  waste  control  program  which was  uniformly
applied  to  all  concepts  early  in  the  year.   Additionally,   the  Company
re-negotiated  certain vendor contracts to capitalize on the Company's economies
of scale.

     .........Food  cost of sales for stores in the  process of being  closed or
franchised decreased $1,391,000, or 20.3%, from $6,841,000 to $5,450,000 for the
53 weeks ended January 3, 1998 compared to the 52 weeks ended December 28, 1996.
This  decrease is primarily the result of closing 80 stores and  franchising  12
stores during fiscal year 1997 and the full year effect of closing 56 stores and
franchising 12 stores during fiscal year 1996.


     .........General  and Administrative  Expenses.  General and administrative
expenses decreased $2,827,000, or 14.5%, from $19,557,000 to $16,730,000 for the
53 weeks ended January 3, 1998 compared to the 52 weeks ended December 28, 1996.
The decrease in general and administrative  expenses was primarily  attributable
to the cost savings achieved by combining the operations of Mrs. Fields Inc. and
subsidiaries,  Original  Cookie and Hot Sam and Pretzel Time which  resulted in:
(i) reduced headcount with  corresponding  decreases in administrative  salaries
and benefits;  (ii) decreased  professional  service fees,  including  legal and
accounting  services,   and;  (iii)  decreased  corporate  office  expenditures,
including general  insurance,  repairs and maintenance and utilities as a direct
result of closing the Original  Cookie and Hot Sam  headquarters  in  Cleveland,
Ohio, the Pretzel Time  headquarters  in Harrisburgh,  Pennsylvania  and the H&M
headquarters in Boise, Idaho.

<PAGE>


     .........Depreciation  and  Amortization  Expense.  Total  depreciation and
amortization  expense  increased by  $1,211,000,  or 13.2%,  from  $9,192,000 to
$10,403,000  for the 53 weeks  ended  January 3, 1998  compared  to the 52 weeks
ended December 28, 1996.

     .........Depreciation  and  amortization  expense for core stores decreased
$888,000, or 18.6%, from $4,784,000 to $3,896,000 for the 53 weeks ended January
3, 1998  compared to the 52 weeks  ended  December  28,  1996.  The  decrease in
depreciation and amortization expense was primarily  attributable to the Company
recording the acquired  assets of Mrs.  Fields Inc. and  subsidiaries,  Original
Cookie and Hot Sam at their fair values at the time of purchase on September 17,
1996,  resulting  in an  overall  reduction  to the  store  asset  base  and the
corresponding  depreciation.  This  decrease is partially  offset by  additional
depreciation  expense resulting from the addition of 69 Pretzel Time core stores
in July 1997 and three newly opened core stores in fiscal year 1997.

     .........Total  Operating  Costs and Expenses.  Total  operating  costs and
expenses decreased by $4,981,000, or 3.9%, from $127,073,000 to $122,092,000 for
the 53 weeks ended January 3, 1998  compared to the 52 weeks ended  December 28,
1996, for the reasons discussed above.


     .........Interest  and Other  Expenses,  net.  Interest and other expenses,
net,  increased  $3,251,000,  or 69.2%, from $4,701,000 to $7,952,000 for the 53
weeks ended  January 3, 1998  compared to the 52 weeks ended  December 28, 1996.
This increase is primarily  attributable to an increase in interest expense as a
result of the  purchase  of the assets of Mrs.  Fields  Inc.  and  subsidiaries,
Original Cookie and Hot Sam on September 17, 1996.

     .........Net  Loss. The net loss decreased by  $4,917,000,  or 83.7%,  from
$5,988,000 to $974,000 for the 53 weeks ended January 3, 1998 compared to the 52
weeks ended December 28, 1996. The net loss equaled 0.7% of total revenue during
the 53 weeks ended January 3, 1998 compared to 4.6% of total revenue  during the
52 weeks ended  December 28, 1996.  The decrease in net loss is primarily due to
cost  savings  achieved by  combining  the  operations  of Mrs.  Fields Inc. and
subsidiaries,  Original  Cookie and Hot Sam,  cost savings  associated  with the
Pretzel Acquisitions and improved store operations.


     .........Contribution  from Core Stores.  The contribution from core stores
increased by $5,671,000,  or 26.7%,  from  $21,214,000 to $26,885,000 for the 53
weeks ended January 3, 1998 compared to the 52 weeks ended December 28, 1996 due
to the combination of the factors described above.

     .........Negative  Contribution  from Stores in the Process of Being Closed
or  Franchised.  The negative  contribution  from stores in the process of being
closed  or  franchised  decreased  by  $135,000,  or 7.0%,  from  $1,933,000  to
$1,798,000 for the 53 weeks ended January 3, 1998 compared to the 52 weeks ended
December  28,  1996.  The  decrease  in  negative   contribution  was  primarily
attributable  to closing 80 stores and  franchising 12 stores during fiscal year
1997 and the full year  effect of closing 56 stores  and  franchising  12 stores
during fiscal year 1996.

     .........EBITDA.   Earnings  before  interest,   taxes,   depreciation  and
amortization,  preferred stock accretion and dividends of subsidiaries, minority
interest  and other income  (expense)  (?EBITDA?)  is  presented  as  management
believes  that certain  investors  find it to be a useful tool for measuring the
ability to service debt. EBITDA does not represent net income or cash flows from
operations  as  these  terms  are  defined  by  generally  accepted   accounting
principles  and does not  necessarily  indicate  whether cash flows have been or
will be sufficient to fund cash needs. EBITDA increased by $8,491,000, or 82.2%,
from  $10,327,000 to $18,818,000 for the 53 weeks ended January 3, 1998 compared
to the 52 weeks ended December 28, 1996, for the reasons described above.


<PAGE>



Fiscal Year Ended December 28, 1996 (comprised of the pre-acquisition  period of
December 31, 1995 through September 17, 1996 and the post-acquisition  period of
September  18, 1996 through  December  28,  1996)  Compared to Fiscal Year Ended
December 30, 1995

Company-owned and Franchised or Licensed Store Activity

     .........As of December 28, 1996, there were 482  Company-owned  stores and
418  franchised  or licensed  stores in  operation.  The store  activity for the
fiscal years ended  December 30, 1995 and  December  28, 1996 is  summarized  as
follows:

<TABLE>
<CAPTION>

                                                                      1995                        1996
                                                                      -----                       ----
                                                             Company-     Franchised     Company-     Franchised
                                                              Owned       or Licensed      Owned      or Licensed
<S>                                                            <C>            <C>           <C>           <C>
Stores open as of the beginning of the fiscal year             669            324           540           415
 .........Stores opened (including relocations)                   4             69             5           118
 .........Stores closed (including relocations)                 (51)           (60)          (39)         (122)
 .........Non-core (exit plan) stores closed
            (September 18, 1996 forward)                         -              -           (17)            -
 .........Stores sold to franchisees                            (83)            83            (9)            9
 .........Non-core (exit plan) stores franchised                           
            (September 18, 1996 forward)                         -              -            (3)            3
 .........Stores acquired from franchisees                        1             (1)            5            (5)
                                                              ------         ------       ------        -------
Stores open as of the end of the fiscal year                   540            415           482           418
                                                              ======         ======       ======        =======
</TABLE>


     .........The  activity  reflected  above  resulted  in  31,434  and  26,572
Company-owned  equivalent store weeks and 19,214 and 21,658  franchisee/licensee
equivalent store weeks during fiscal years 1995 and 1996, respectively.

Revenues

     .........Net Store Sales. Total net store sales decreased  $21,607,000,  or
14.8%,  from $145,537,000 to $123,930,000 for fiscal year ended 1996 compared to
fiscal year 1995.

     .........Net store sales from core stores decreased $540,000, or 0.6%, from
$93,775,000  to  $93,235,000  for fiscal year 1996 compared to fiscal year 1995.
The decrease in net store sales from core stores was primarily attributable to a
decline in customer counts from fiscal year 1995 to fiscal year 1996,  partially
offset by an increase in the average ticket price  resulting from retail pricing
increases and aggressive marketing initiatives.

     .........Net  store  sales from  stores in the  process of being  closed or
franchised decreased $21,067,000,  or 40.7%, from $51,762,000 to $30,695,000 for
fiscal year 1996  compared to fiscal year 1995.  This  decrease is primarily the
result of closing 56 stores and franchising 12 stores during the year.


     .........Franchising  Revenues. Franchising revenues increased $544,000, or
29.1%,  from  $1,870,000 to  $2,414,000  for fiscal year 1996 compared to fiscal
year 1995. The increase in franchising revenues was primarily  attributable to a
full year of royalty revenues from the 83 stores  franchised in 1995,  royalties
earned  from  new  franchised  stores  in  1996  and  development  fees  for new
franchised locations.

     .........Licensing  Revenues.  Licensing  revenues decreased  $580,000,  or
28.6%,  from  $2,031,000 to  $1,451,000  for fiscal year 1996 compared to fiscal
year 1995.  The  decrease in  licensing  revenue is  primarily  attributable  to
licensing  fees  earned  in fiscal  year 1995 that did not recur in fiscal  year
1996.

     .........Other  Revenue,  net. Other revenue,  net, decreased $679,000,  or
32.5%,  from  $2,092,000 to  $1,413,000  for fiscal year 1996 compared to fiscal
year 1995.  The decrease in other  revenue,  net, is primarily  attributable  to
favorable insurance adjustments in fiscal year 1995 that did not recur in fiscal
year 1996.

     .........Total  Revenues.  Total revenues decreased $22,322,000,  or 14.7%,
from  $151,530,000 to $129,208,000  for fiscal year 1996 compared to fiscal year
1995, for the reasons discussed above.

<PAGE>


Operating Costs and Expenses

     .........Selling  and  Store  Occupancy  Costs.  Total  selling  and  store
occupancy costs decreased $14,794,000,  or 17.6%, from $84,003,000 during fiscal
year 1995 to $69,209,000 during fiscal year 1996.

     .........Selling  and store  occupancy  costs for core stores  increased by
$462,000,  or 1.0%,  from  $44,501,000  during  fiscal year 1995 to  $44,963,000
during  fiscal  year  1996.  Within  this  overall  increase,  selling  expenses
decreased by $330,000,  or 1.3%, from $25,980,000 to $25,650,000 for fiscal year
1996 compared to fiscal year 1995. Store occupancy costs increased $792,000,  or
4.3%,  from  $18,521,000 to $19,313,000  for fiscal year 1996 compared to fiscal
year 1995. The increase in store occupancy  costs was primarily  attributable to
the opening of five core stores  during  fiscal year 1996 and renewed lease rent
increases.

     .........Selling  and store  occupancy  costs for stores in the  process of
being closed or franchised decreased $15,256,000,  or 38.6%, from $39,502,000 to
$24,246,000  for fiscal year 1996 compared to fiscal year 1995. This decrease is
primarily the result of closing 56 stores and  franchising  12 stores during the
period.


     .........Food Cost of Sales. Total food cost of sales decreased $4,254,000,
or 12.7%, from $33,369,000  during fiscal year 1995 to $29,115,000 during fiscal
year 1996.

     .........Food  cost of sales for core stores increased  $571,000,  or 2.6%,
from $21,703,000 during fiscal year 1995 to $22,274,000 during fiscal year 1996.
The increase was  primarily  attributable  to an increase in the costs of butter
40.8%  over  1995,  and an  increase  in  distribution  costs as a result of the
Company  changing its  distribution  channels for its Mrs.  Fields brand stores.
Additionally,  management introduced several product line extensions,  some with
higher food costs, in an effort to offset the decline in customer counts.

     .........Food  cost of sales for stores in the  process of being  closed or
franchised  decreased  $4,825,000,  or 41.4%, from $11,666,000 to $6,841,000 for
fiscal year 1996  compared to fiscal year 1995.  This  decrease is primarily the
result of closing 56 stores and franchising 12 stores during the period.


     .........General  and Administrative  Expenses.  General and administrative
expenses  decreased  $1,480,000,  or 7.0%,  from  $21,037,000 to $19,557,000 for
fiscal  year 1996  compared  to fiscal  year 1995.  The  decrease in general and
administrative  expenses was primarily attributable to the cost savings achieved
by combining  the  operations  of Mrs.  Fields Inc. and  subsidiaries,  Original
Cookie and Hot Sam which resulted in: (i) reduced  headcount with  corresponding
decreases in administrative  salaries and benefits;  (ii) decreased professional
service fees,  including  legal and  accounting  services,  and (iii)  decreased
corporate  office  expenditures,   including  general  insurance,   repairs  and
maintenance  and utilities as a direct result of closing the Original Cookie and
Hot Sam headquarters building in Cleveland, Ohio.

     .........Depreciation  and  Amortization  Expense.  Total  depreciation and
amortization  expense decreased  $1,235,000,  or 11.8%, from $10,427,000  during
fiscal year 1995 to $9,192,000 during fiscal year 1996.

     .........Depreciation  and  amortization  expense for core stores decreased
$795,000,  or 14.2%, from $5,579,000 to $4,784,000 for fiscal year 1996 compared
to fiscal year 1995. The decrease in depreciation and  amortization  expense was
primarily  attributable  to the Company  recording  the acquired  assets of Mrs.
Fields Inc. and subsidiaries,  Original Cookie and Hot Sam at their fair values,
in accordance with purchase accounting, resulting in an overall reduction to the
store asset base.

     .........Total  Operating  Costs and Expenses.  Total  operating  costs and
expenses decreased  $21,763,000,  or 14.6%, from $148,836,000 during fiscal year
1995 to $127,073,000 during fiscal year 1996, for the reasons described above..


     .........Interest and Other Expenses. Interest and other expenses increased
$1,832,000,  or 63.9%,  from  $2,869,000  to  $4,701,000  for  fiscal  year 1996
compared to fiscal year 1995.  This  increase was primarily  attributable  to an
increase in  interest  expense due to  increased  borrowings  as a result of the
purchase of the assets of Mrs. Fields Inc. and subsidiaries, Original Cookie and
Hot Sam on September 17, 1996 and a loss of $277,000 on the sale of property and
equipment during fiscal year 1996 compared to a gain on the sale of property and
equipment of $1,450,000 during fiscal year 1995.
<PAGE>




     .........Net  Loss. The net loss increased by  $1,427,000,  or 34.1%,  from
$4,464,000 to $5,988,000  for fiscal year 1996 compared to fiscal year 1995. The
net loss equaled  4.6% of total  revenue  during 1996  compared to 2.9% of total
revenue  during fiscal year 1995.  The increase in net loss is in part due to an
increase  in  interest  expense  as a  result  of the  increased  borrowings  to
facilitate the purchase of Mrs.  Fields Inc. and  subsidiaries,  Original Cookie
and Hot Sam, net of a reduction in the income tax provision.


     .........Contribution  from Core Stores.  The contribution from core stores
decreased by $778,000,  or 3.5%, from  $21,992,000 to $21,214,000 for the fiscal
year 1996  compared  to fiscal year 1995 due to the  combination  of the factors
described above.

     .........Negative  Contribution  from Stores in the Process of Being Closed
or  Franchised.  The negative  contribution  from stores in the process of being
closed or  franchised  decreased  by  $411,000,  or 17.5%,  from  $2,344,000  to
$1,933,000  for fiscal year 1996  compared to fiscal year 1995.  The decrease in
negative  contribution  was  primarily  attributable  to  closing  56 stores and
franchising 12 stores during the year.

     .........EBITDA.  EBITDA is presented as  management  believes that certain
investors find it to be a useful tool for measuring the ability to service debt.
EBITDA  does not  represent  net income or cash flows from  operations  as these
terms are  defined by  generally  accepted  accounting  principles  and does not
indicate  whether cash flows have been or will be sufficient to fund cash needs.
EBITDA  increased by $991,000,  or 10.6%,  from  $9,336,000 to  $10,327,000  for
fiscal year 1996 compared to fiscal year 1995, for the reasons described above.


<PAGE>



Liquidity and Capital Resources

General

     The  Company's   principal   sources  of  liquidity  are  cash  flows  from
operations,  cash on hand  obtained  primarily  from the Offering and  available
borrowings under the Company's existing revolving credit facilities.  At January
3,  1998,  the  Company  had $16.3  million  of cash.  It is  expected  that the
Company's  principal uses of cash will be to provide  working  capital,  finance
capital expenditures (including acquisitions and store closure costs), meet debt
service requirements and other general corporate purposes. The Company is highly
leveraged. Based on current operations and anticipated cost savings, the Company
believes that its sources of liquidity will be adequate to meet its  anticipated
requirements for working capital,  capital expenditures  (including acquisitions
and store closure costs),  scheduled debt service requirements and other general
corporate  purposes.  There can be no  assurance,  however,  that the  Company's
business will continue to generate cash flow at or above current  levels or that
cost savings can be achieved.  Under the Indenture,  the Company is permitted to
have one or more credit  facilities  pursuant to which it will be able to borrow
up to a maximum aggregate  principal amount of $15.0 million on a secured basis.
At January 3, 1998,  the Company has a $3.0  million  credit  facility in place,
none of which is  utilized.  On  February  28,  1998,  the  Company  amended its
revolving credit agreement (the "Agreement") with a commercial bank (the "Bank")
which  provides  for  a  maximum  commitment  of up to  $15,000,000  secured  by
essentially all of the assets of the Company.


     January 3, 1998 Compared to December 28, 1996

     As of  January 3,  1998,  the  Company  had  liquid  assets  (cash and cash
equivalents and accounts  receivable) of $20,033,000,  an increase of 112.4%, or
$10,600,000,  from  December 28, 1996 when liquid assets were  $9,433,000.  Cash
increased  142.8% to $16,287,000 at January 3, 1998 from  $6,709,000 at December
28, 1996  primarily as a result of cash  obtained  from the Offering on November
26, 1997 and from the addition of the Pretzel Contributions. Accounts receivable
increased $1,022,000, or 37.5%, to $3,746,000 at January 3, 1998 from $2,724,000
at December 28, 1996 due to the addition of Pretzel Time franchise receivables.

     Current assets increased by $12,931,000, or 81.4% to $28,823,000 at January
3, 1998 from  $15,892,000 at December 28, 1996.  This increase was primarily the
result of an increase in cash of $9,578,000,  accounts receivable of $1,022,000,
and prepaids of $1,601,000.

     Long-term assets increased $26,698,000 or 28.4%, to $120,861,000 at January
3, 1998 from $94,163,000 at December 28, 1996. The majority of this increase was
due to  additional  goodwill and deferred  loan costs as a result of the Pretzel
Contributions and the Offering.

     Current  liabilities  decreased by  $3,091,000,  or 16.5% to $15,690,000 at
January 3, 1998 from  $18,781,000 at December 28, 1996.  This decrease is due to
the Company  liquidating  liabilities  relating to payroll tax, interest,  lease
settlements and store closures existing at December 28, 1996.

     The Company's  working  capital  increased by $16,022,000 to $13,133,000 at
January 3, 1998 from a negative $2,889,000 at December 28, 1996. The increase is
primarily due to the cash  obtained in connection  with the Offering on November
26, 1997.

         The Company's cash flow from  operating  activities of $919,000 for the
year ended January 3, 1998,  resulted primarily from store sales and franchising
and licensing  revenues  less costs and expenses  incurred to generate the store
sales and franchising and licensing revenues.

         The Company  utilized  $15,505,000  of cash from  investing  activities
during the year ended January 3, 1998,  primarily for the Pretzel  Contributions
and for capital expenditures relating to store remodels and renovations.

         Cash flow from financing activities of $24,164,000 was generated during
the year ended January 3, 1998,  primarily from the issuance of  $108,250,000 in
new long term debt,  the proceeds of which were used in part to repay  long-term
debt, accrued interest, debt financing costs and a cash dividend to MFH.

     The specialty cookie and pretzel  businesses do not require the maintenance
of significant  receivables or inventories,  however,  Mrs.  Fields  continually
invests  in its  business  by  upgrading  and  remodeling  stores and adding new
stores, carts, and kiosks as opportunities arise. Investments in these long-term
assets,  which are key to generating current sales, reduce the Company's working
capital.  It is not unusual for Mrs.  Fields to have a negative  working capital
balance,  particularly  during  the first 11 months of the year.  During  fiscal
years  1996  and  1997,  Mrs.   Fields   expended   $3,524,000  and  $4,678,000,
respectively for capital assets and expects to expend  approximately  $7,500,000
in 1998. Management anticipates that these expenditures will be funded with cash
generated from operations and short-term borrowings under its credit facility as
needed.



<PAGE>



Inflation

     The  impact of  inflation  on the  earnings  of the  business  has not been
significant in recent years.  Most of Mrs.  Fields'  leases  contain  escalation
clauses  (however,  such leases are  accounted for on a  straight-line  basis as
required  by  generally   accepted   accounting   principles   which   minimizes
fluctuations in operating  income) and many of Mrs.  Fields'  employees are paid
hourly wages at the Federal  minimum wage level.  Minimum  wage  increases  will
negatively  impact Mrs.  Fields' payroll costs in the short term, but management
believes  such  impact  can be  offset  in the  long  term  through  operational
efficiency gains and, if necessary, through product price increases.


Seasonality

     The  following  table  presents  certain  unaudited   historical  quarterly
financial  data  for  Mrs.   Fields  for  fiscal  years  1997,  1996  and  1995,
respectively:
<TABLE>
<CAPTION>

                                                   First         Second       Third        Fourth         Total
                                                  Quarter       Quarter      Quarter       Quarter (3)     Year
                                                  (13 weeks)    (13 weeks)   (13 weeks)    
                                                                      (Dollars in thousands)
<S>                                               <C>           <C>          <C>          <C>           <C>
Total store sales
  1997                                            $27,642       $26,198      $29,920(2)   $40,227 (2)   $123,987
  1996                                            $29,361       $28,640      $29,598       $36,331      $123,930
  1995                                            $36,819       $34,723      $34,053       $39,942      $145,537

% of total store sales
  1997                                             22.2%         21.1%        24.1%(2)     32.6%(2)      100.0%
  1996                                             23.7%         23.1%        23.9%         29.3%        100.0%
  1995                                             25.3%         23.9%        23.4%         27.4%        100.0%

Total store cash
contribution (1)
  1997                                             $4,857        $4,694       $6,699       $12,778(2     $29,028
  1996                                             $4,355        $4,484       $6,830(2)    $ 9,937       $25,606
  1995                                             $5,349        $5,692       $5,839       $11,285       $28,165
       
% of total store contribution
  1997                                             16.7%         16.2%        23.1%(2)      44.0%(2)     100.0%
  1996                                             17.0%         17.5%        26.7%         38.8%        100.0%
  1995                                             19.0%         20.2%        20.7%         40.1%        100.0%
</TABLE>
- -------------
(1)   Total store contribution before store depreciation and amortization.
(2)   Includes the Pretzel Contributions.
(3)   Fourth quarter 1995, 1996 and 1997 consists of 13 weeks, 13 weeks and 14
      weeks, respectively.


         Mrs. Fields sales and store  contribution are highly seasonal given the
significant  impact of mall business.  Mrs. Fields sales tend to mirror customer
traffic  flow trends in malls  which  increase  significantly  during the fourth
quarter  (primarily  between  Thanksgiving  and the end of the  calendar  year).
Holiday gift purchases are also a significant  factor in increased  sales in the
fourth quarter.

         The seasonality  effect on store  contribution is even more significant
than on sales.  The impact on store  contribution is more significant due to the
fixed  nature of certain  store  level costs  (occupancy  costs,  store  manager
salaries,  etc.).  Once these fixed costs are covered by store  sales,  the flow
through of sales to store contribution becomes greater.  Accordingly, the fourth
quarter is a key determinant to overall profitability for the year.


<PAGE>


                                    BUSINESS

General

     Mrs. Fields is the largest retailer of baked on-premises  cookies (based on
the  number of units)  and the  second  largest  retailer  of baked  on-premises
pretzels (based on the number of units) in the United States. Mrs. Fields is one
of the most widely  recognized  and respected  brand names in the premium cookie
industry,  with a 94% brand awareness among  customers,  20% on an unaided basis
and 74% on an aided basis (based on a 1994 study  commissioned  by the Company).
The  Company  has  recently  developed  a  significant  presence  in the rapidly
growing,  health-oriented pretzel segment as a result of the acquisitions of the
pretzel  businesses of Hot Sam and H&M (the largest Pretzel Time franchisee) and
a 60% majority  interest in Pretzel Time.  As of January 3, 1998,  the Company's
retail network consisted of 1,034 locations, of which 711 were cookie stores and
323 were pretzel stores. Of the total 1,034 stores,  481 were  Company-owned and
553 were franchised or licensed.  The Company's stores average approximately 600
square feet in size and are located predominantly in high-end shopping malls. In
addition,  the  Company  operates  kiosks and carts at  airports,  universities,
stadiums,  hospitals and office building lobbies.  The Company's objective is to
increase sales and profitability by focusing on its higher-profitability  stores
in prime locations (?core stores?).  As a result, by the end of fiscal 1999, the
Company plans to close or franchise approximately 64 Company-owned cookie stores
and 38  Company-owned  pretzel  stores that do not meet  certain  financial  and
geographical  criteria.  For the fiscal year ended January 3, 1998,  the Company
generated pro forma net revenue and adjusted  EBITDA of $142.5 million and $23.1
million, respectively.

The Cookie Business

         The Company operates and franchises 711 retail cookie stores: 556 under
the Mrs.  Fields  brand and 155  under the  Original  Cookie  brand.  Management
believes that Mrs. Fields cookies are positioned in the premium  quality,  baked
on-premises  segment of the  approximately  $12 billion  (according  to a recent
study by KPMG Peat Marwick LLP) U.S. cookie industry. The Company offers over 50
different types of cookies,  brownies and muffins,  which are baked continuously
and served fresh  throughout  the day.  Baked  products are made using only high
quality  ingredients,  and all dough is  centrally  manufactured  and  frozen to
maintain  product  quality and  consistency.  All products  pass strict  quality
assurance and control steps at both the manufacturing  plants and the stores. In
addition,  the Company continually creates and tests new products to attract new
customers  and satisfy  current  customers.  Product  development  is  currently
focused on sugar-free dough and reduced-fat cookies and brownies.

         MFI, one of the  predecessors  of the  Company,  was founded in 1977 by
Debbi  Fields and,  following  its initial  success,  embarked on an  aggressive
national expansion program in the early 1980s. By the late 1980s,  however,  MFI
experienced  financial difficulty as a result of excessive debt levels,  certain
poor  real  estate  locations,  and a  recessionary  retailing  environment.  In
connection with a financial  restructuring by its lenders, a new management team
was put into place in mid-1994 under the leadership of Larry A. Hodges,  who has
extensive experience in the food and retailing industries. Mr. Hodges introduced
a new strategic plan for the Company, which involved the following key elements:
(1)  identifying  non-core  stores  to  close  or  franchise,   (2)  introducing
Company-wide  operating  procedures  to improve  store  operating  margins,  (3)
developing  a  marketing  strategy  and  promotional  calendar  to  turn  around
comparable store sales and (4) improving  employee morale through  selective new
senior hires,  increased  training and various incentive plans. The savings from
the improved store  operations  were  reinvested in marketing and other measures
designed to improve comparable store sales.

         Mrs.  Fields'  Original  Cookies,  Inc. was formed in September 1996 in
connection with the  acquisitions of MFI,  Original Cookie and Hot Sam by MFH, a
subsidiary  of Capricorn.  At January 3, 1998,  Capricorn had invested more than
$28 million in the Company through MFH.  Capricorn  retained Mr. Hodges as Chief
Executive  Officer of Mrs.  Fields.  Management  believes that Mrs. Fields has a
more well-recognized brand name than Original Cookie and that Mrs. Fields stores
have,  during  fiscal  1997,  achieved  higher  average  revenue  per core store
($350,000 versus $301,000) than Original Cookie stores. As a result, the Company
intends to continue  converting its core and  to-be-franchised  Original  Cookie
stores to the Mrs. Fields brand, which it believes will result in an increase in
net sales,  comparable  store  sales and store  contribution  for the  Company's
cookie business.

The Pretzel Business

         The Company  operates and  franchises  323 retail  pretzel  stores (221
under the Pretzel Time name and 102 under the Hot Sam name),  which offer ?sweet
dough?  soft pretzels and ?Bavarian?  style pretzels with a variety of toppings.
Pretzel  Time's  primary  product is an all natural,  hand-rolled  soft pretzel,
freshly baked from scratch at each store  location.  Pretzel Time stores prepare
pretzels with a variety of flavors and  specialty  toppings,  including  cheddar
cheese,  cream  cheese and pizza  sauce.  The stores  also offer soft drinks and
freshly squeezed lemonade. The Hot Sam pretzel stores specialize in the Bavarian
style pretzel.  This product has declined in popularity in recent years as sweet
dough pretzel sales have grown  dramatically.  In addition,  Pretzel Time stores
have,  during  fiscal  1997,  achieved  higher  average  revenue  per core store
($275,000 versus $241,000) than Hot Sam stores. As a result, the Company intends
to continue converting its core and  to-be-franchised  Hot Sam stores to Pretzel
Time  stores,  which it  believes  will  result  in an  increase  in net  sales,
comparable  store  sales  and  store  contribution  for  the  Company's  pretzel
business.
<PAGE>

         Management  believes  that the  retail  pretzel  business  has  similar
operating  characteristics  to the retail cookie  business that will permit some
co-branding of the Company's products. In addition,  the retail pretzel business
has grown more quickly than the retail cookie business in recent years.  Hot Sam
was  acquired  by the Company in  connection  with the  acquisition  of Original
Cookie.  In order to expand its  presence in the retail  pretzel  industry,  the
Company  recently  acquired  the  business of H&M and 60% of the common stock of
Pretzel  Time.  Pretzel Time is a  franchisor  of 221  hand-rolled  soft pretzel
retail  outlets,  which are  located in shopping  malls as well as at  airports,
sports arenas, amusement parks and resort areas throughout the United States and
Canada.  Prior to the Pretzel  Acquisitions,  H&M operated 79 of the  franchised
stores of Pretzel Time and was the exclusive franchisee and developing agent for
Pretzel  Time stores in 16 Western and  Midwestern  states,  four  provinces  in
Canada and Mexico.

Business Strategy

         The Company's  objective is to increase sales and  profitability at its
core and franchised  stores in prime locations by implementing  the key elements
of  its  business  strategy.  Management  believes  that  the  Company's  recent
operating  results  reflect  the  successful   implementation  of  its  business
strategy. Comparable core store sales have increased for fiscal 1997 as compared
to fiscal 1996. In addition,  franchising and licensing  revenues have increased
by 44.9% for fiscal 1997 over fiscal  1996.  The key  elements of the  Company's
business strategy are as follows:

          Enhance Quality of Company-Owned  Store Base. Since current management
         assumed  responsibility in 1994, the Company has focused on closing and
         franchising Company-owned stores that do not meet certain financial and
         geographical  criteria.  From  June 1994  through  February  1998,  the
         Company  closed  121  Mrs.   Fields  brand  stores  and  franchised  an
         additional 144 stores.  The Company has targeted 102 additional  stores
         across all product  concepts to be either  closed or  franchised by the
         end of fiscal  1999.  Such  measures are expected to result in enhanced
         operating margins,  as unprofitable stores are closed and certain other
         stores  are  converted  into  franchises,  thereby  increasing  royalty
         payments and eliminating  general and  administrative  costs associated
         with such stores.

          Improve  Productivity  of Core  Stores.  The Company is embarking on a
         program to improve the  performance of its core stores by (i) expanding
         product   offerings  to  include  breakfast  items,  such  as  muffins,
         croissants and bagels, and low-fat cookies,  brownies and muffins, (ii)
         raising  the  average  ticket  through  increased  bundling  of product
         offerings,  (iii) promoting  catering  services by individual stores to
         corporate  customers,  (iv) decreasing store expenses by reducing waste
         in the cookie baking  process and  controlling  the cost of ingredients
         and  supplies,   (v)  improving   merchandising  by  enhancing  product
         presentation and refining product mix and (vi) increasing  training and
         various incentive programs for management and sales staff.

     Capitalize on the Strong ?Mrs. Fields? Brand Name. Management believes that
          the Mrs.  Fields  brand is the most widely  recognized  and  respected
          brand name in the retail  premium  cookie  industry,  with a 94% brand
          awareness among consumers, 20% on an unaided basis and 74% on an aided
          basis (based on a 1994 study  commissioned  by the Company),  and that
          Mrs.  Fields brand stores have,  during fiscal 1997,  achieved  higher
          average  revenue  per core store than  Original  Cookie  stores.  As a
          result,  the  Company  intends  to  continue  converting  its core and
          to-be-franchised  Original  Cookie stores to Mrs. Fields brand stores,
          which it believes will result in an increase in net sales,  comparable
          store sales and store  contribution for the Company's cookie business.
          Original  Cookie  stores  represent  52% of all  Company-owned  cookie
          stores. In addition,  the Company intends to further capitalize on the
          Mrs.  Fields brand name by (i) further  developing  and  expanding new
          channels of distribution for the Company's products,  including kiosks
          and carts in malls,  airports,  convention centers,  office buildings,
          street fronts and sports  complexes,  (ii)  increasing the emphasis on
          the mail order  business  and (iii)  developing  and  capitalizing  on
          licensing  opportunities  such as co-branding  the Mrs. Fields concept
          with  prominent  names in the  retailing  and food  service  industry,
          expanding licensing  agreements with the Company's existing licensees,
          entering into new  licensing  agreements  with food service  operators
          (such  as the  Company's  existing  arrangements  with  ARAMark,  Host
          Marriott and United Airlines), and developing product line extensions,
          such as frozen cookie dough and in-store bakery products to be sold in
          supermarkets and other convenient locations.

          Capitalize  on the Strong  ?Pretzel  Time?  Brand  Name.  Through  the
         acquisition  of its 60%  controlling  interest  in  Pretzel  Time,  the
         Company has obtained the use of the ?Pretzel  Time?  brand name, one of
         the leading brand names in the pretzel  retailing  segment.  Management
         believes  that  there are  significant  opportunities  to  improve  its
         existing Hot Sam store operations by continuing to convert its core and
         to-be-franchised  Hot Sam stores to Pretzel Time  stores.  Pretzel Time
         stores have,  during fiscal 1997,  achieved  higher average revenue per
         core store and store  contribution than Hot Sam stores.  Hot Sam stores
         represent 56% of all Company-owned pretzel stores.  Management believes
         that the conversion to the Pretzel Time name will result in an increase
         in net sales,  comparable  store sales and store  contribution  for the
         Company's pretzel business. In addition, the Company believes there are
         significant new Pretzel Time franchising opportunities.

          Develop New Company-Owned and Franchised  Stores. The Company plans to
         build  and  franchise  new  stores,  as well as carts  and  kiosks,  in
         existing and new markets.  The Company has identified over 100 mall and
         non-traditional   locations,   such  as   amusement   parks  and  other
         entertainment  centers,  that it believes would be ideal for cookie and
         pretzel stores.  During 1998, the Company intends to focus primarily on
         franchising  approximately  38 and 14 new  cookie and  pretzel  stores,
        
<PAGE>

         respectively.  After 1998, the Company intends to add  approximately 15
         new Company-owned  cookie and 10 new  Company-owned  pretzel stores per
         year and to  franchise  approximately  25 new cookie and 25 new pretzel
         stores  per  year.  In  addition  to  pursuing  new  store  development
         opportunities  within  the United  States,  the  Company  plans to grow
         internationally by expanding its franchise operations. As of January 3,
         1998,   there  were  81  franchised   Mrs.  Fields  brand  stores  open
         internationally   and   approximately  200  Mrs.  Fields  brand  stores
         committed for development by franchisees over the next several years in
         Latin America, Canada and Asia.

          Realize  Purchasing  and  Overhead  Cost  Savings.  As a result of the
         Pretzel Contributions,  the Company expects to realize significant cost
         savings from the elimination of duplicative  administrative  functions,
         the consolidation of management  information  systems and the reduction
         of the cost of food and  other  supplies  as a result  of its  enhanced
         purchasing  power with vendors.  Management  believes that  incremental
         pre-tax cost savings would have totaled  approximately $1.1 million for
         the fiscal year ended January 3, 1998.

          Pursue  Further  Strategic  Acquisitions  of Related  Businesses.  The
         Company intends to selectively  pursue strategic  acquisitions in order
         to expand its geographic  presence and achieve operating  efficiencies.
         The Company's  management has  demonstrated its ability to identify and
         integrate new  businesses  through its  acquisitions  of the cookie and
         pretzel  businesses of Original  Cookie and Hot Sam,  respectively,  in
         September 1996. Among other  acquisitions that it has been considering,
         the Company has recently been in  discussions  concerning  the possible
         acquisition  by the Company of GACC or some of its owned or  franchised
         stores.  No  agreement  with  respect  to such a  transaction  has been
         concluded, and there can be no assurance that such an agreement will be
         concluded.


Product Offerings

         The Company's  product  offerings  consist primarily of (i) fresh baked
cookies,  brownies,  muffins,  and other  baked goods and (ii) fresh baked sweet
dough and ?Bavarian?  style pretzels. During fiscal year 1997, pro forma for the
Pretzel Contributions, the Company's revenue mix consisted of the following:

               Cookies and Brownies..................................    58%
               Pretzels..............................................    20%
               Beverages.............................................    19%
               Other.................................................     3%

         Cookies.  The primary  products of the  Company's  cookie  stores are a
variety of cookies,  which are baked in view of  customers  throughout  the day.
Secondary  product lines include several varieties of brownies,  muffins,  other
baked  goods,  gourmet  coffees  and other  beverages.  Mrs.  Fields  stores and
Original Cookie stores also sell decorated cookies which are extra-large cookies
decorated  with  customer-selected   slogans  purchased  as  gifts  for  special
occasions,  such as birthdays,  Valentine's  day,  Father's day and Easter.  The
Company  plans to emphasize  baking and marketing  decorated  cookies to enhance
sales in Mrs. Fields and Original Cookie brand stores.

         Baked  products  are made  using  only  pure,  high  quality,  vanilla,
chocolate,  raisins, nuts and other ingredients. To maintain product quality and
consistency  at both  Company-owned  and  franchised  stores,  Mrs.  Fields  and
Original  Cookie  stores  use  centrally  manufactured  frozen  dough,  which is
manufactured  by outside  suppliers  according  to  proprietary  formulas of the
Company.  All products must pass strict  quality  assurance and control steps at
both the manufacturing plants and the stores.

         Pretzels.  Through its Hot Sam and  Pretzel  Time  stores,  the Company
offers a wide variety of  fresh-baked  pretzels.  Pretzels have become a popular
snack due to consumers' attraction to salted snacks and the increased demand for
snacks that are low in fat and cholesterol.

     Hot Sam is the  largest  U.S.  retailer  of  fresh-baked  ?Bavarian?  style
pretzels.  Pretzel  Time  stores  offer all  natural,  hand-rolled  sweet  dough
pretzels  prepared  with a variety of flavors  and special  toppings,  including
cheddar cheese,  cream cheese and pizza sauce. In addition,  Pretzel Time stores
offer specialty  pretzels and related  products,  such as cinnamon  pretzels and
cinnamon twists, as well as several recently  introduced pretzel products,  such
as pretzel dogs, chocolate chip pretzels and caramel crunch pretzels.

         Product  Development.  The  Company  maintains  a  product  development
department  which  continually  creates  and tests new  products  to attract new
customers and revitalize the interest of current  customers.  Once a new product
is identified, the Company develops prototypes to determine the initial formula.
For Mrs. Fields products, the formula is then scaled up for test production runs
at one or more  approved  facilities.  Once the  product  has been  successfully
produced, ingredient specifications, formulas, manufacturing processes, finished
product  specifications,  shelf life,  storage and  distribution  procedures are
established.  The new  product is either  immediately  launched  throughout  the
system,  as in the case of  seasonal  items or simple line  extensions,  or test
marketed in a limited  number of stores.  After a trial period to evaluate  both
consumer response and store operations' ability to handle the new product, it is
fully commercialized,  modified or discontinued. The Company continually reviews

<PAGE>

its product mix in an effort to maximize  daytime  offerings and  profitability.
For example,  new muffin flavors,  bagels,  croissants and a revitalized  coffee
program were introduced to enhance morning  offerings,  as cookies begin selling
primarily after mid-day.

         In the cookie  business,  product  development  efforts  are  currently
focused on a fresh-baked,  sugar-free  cookie dough and other products,  such as
low-fat  brownies,  reduced-fat  cookies and seasonal items that are designed to
capitalize  on  consumer  trends  and  draw  interest  to  the  Company's  store
locations.   In  the   pretzel   business,   the   Company   has  been   testing
?made-from-scratch?  hand  rolled  pretzels,  which  serve as a  platform  for a
variety of other products, such as jalapeno, cinnamon raisin and garlic pretzels
with  a  sweet  dough  base,   meat  and  cheese  filled  pretzel   pockets  and
pretzelwiches (pretzel bun sandwiches).


Store Operations

     Store Base. As of January 3, 1998, the Company's store portfolio  consisted
of 481 Company-owned stores, 306 domestic franchised locations, 81 international
franchised  locations  and 166 licensed  locations.  By concept,  the stores are
distributed as follows:
<TABLE>
<CAPTION>

                                                                                              Domestic International
                                                        Core    To be closed  Franchised(1)  Franchised  Franchised  Licensed  Total
<S>                                                       <C>    <C>          <C>            <C>         <C>         <C>       <C>
Mrs. Fields...........................................    123          10        11             165          81       166      556
Original Cookie(2)....................................    112          16        27               -           -         -      155
                                                          ---         ---        ---            ---         ---       ---      ---
        Cookie Subtotal..............................     235          26        38             165          81       166      711
                                                          ---         ---        ---            ---         ---       ---      ---

Pretzel Time..........................................     68          12         -             141           -         -      221
Hot Sam(3)............................................     76          12        14               -           -         -      102
                                                          ---         ---        ---            ---          ---      ---      ---
         Pretzel Subtotal.............................    144          24        14             141           -         -      323
                                                          ---         ---        ---            ---          ---      ---      ---
          
              Totals..................................    379          50        52             306           81      166     1,034
                                                          ===         ===        ===            ===          ===      ===     =====
</TABLE>
- ---------------

(1)  Includes a total of 102 stores,  consisting of 21 Mrs.  Fields  stores,  43
     Original Cookie stores, 12 Pretzel Time stores and 26 Hot Sam stores,  that
     the Company intends to close or franchise by the end of 1999. Subsequent to
     year-end (January 3, 1998) through March 31, 1998, the Company has closed 6
     of these stores and franchised 2 of these stores.  Management's  plan calls
     for 58 stores to be closed or  franchised  durinf the remainder of 1998 and
     44 stores to be closed or franchised during 1999.

(2)  The Company intends to convert  Original Cookie brand stores to Mrs. Fields
     brand stores.

(3)  Includes 10 stores  previously  converted from Hot Sam to Pretzel Oven. The
     Company intends to convert all such stores to the Pretzel Time concept.



<PAGE>


     As of January 3, 1998,  the  Company's  domestic  stores were located in 49
states. The following table represents states with ten or more outlets:

                      Mrs. Fields' original Cookies, Inc.
                              Store geography List
<TABLE>
<CAPTION>
<S>               <C>            <C>                  <C>           <C>             <C>
                                                                                     % of
                  Company-                                                          Retail
State              Owned          Franchised          Licensed       Total          Outlets
- -----              -----          ----------          --------       -----          -------
California          87                  50                  12        149            15.63%
Ohio                51                   4                  13         68             7.14%
New York            31                  18                  18         67             7.03%
Florida             27                  20                  13         60             6.30%
Illinois            32                  10                   8         50             5.25%
Texas               27                  18                   4         49             5.14%
Michigan            31                   8                   3         42             4.41%
Pennsylvania        18                   6                  13         37             3.88%
Missouri             5                  25                   -         30             3.15%
Wisconsin           21                   -                   6         27             2.83%
Massachusetts       12                   6                   7         25             2.62%
Arizona             17                   2                   5         24             2.52%
Connecticut          7                  12                   5         24             2.52%
New Jersey           9                   8                   5         23             2.41%
Virginia             9                  12                   2         23             2.41%
Colorado             5                   9                   8         22             2.31%
Indiana             14                   5                   2         21             2.20%
Maryland             9                   8                   4         21             2.20%
Washington          12                   7                   -         19             1.99%
Georgia              -                  13                   3         16             1.68%
Utah                 7                   8                   1         16             1.68%
North Carolina       4                   7                   3         14             1.47%
Nevada               3                   3                   7         13             1.36%
Minnesota            3                   9                   -         12             1.26%
Tennessee            3                   6                   2         11             1.15%

</TABLE>


         Configuration.   The   Company   has   developed  a  number  of  retail
configurations  which have wide  application  and  adaptability  to a variety of
retail environments. In addition to the stores that have been designed for prime
mall locations,  the Company has developed other formats  intended to extend its
presence  within and beyond mall  locations.  The  introduction  of frozen dough
technology  has led to a number of new store  configurations,  expanded  product
offerings in smaller outlets and non-traditional formats.

         Cookie Stores. All stores are uniformly designed in accordance with the
Mrs. Fields or Original Cookie prototype, making extensive use of glass, painted
wood, brass, mirrors,  lighting and point-of-sale displays intended to create an
upscale,  open and  inviting  look.  Stores also  attractively  and  efficiently
display their  fresh-baked  products  using  custom-made  showcases.  Store size
ranges from 350 to 800 square feet, and the typical Company-owned store is about
600  square  feet  with a  minimum  of about 15 linear  feet of  counter  space.
Locational  possibilities  for new stores include high traffic  regional  malls,
central downtown shopping districts and recreational shopping environments.

         The Company and its  franchisees  and  licensees  also  operate  cookie
kiosks and carts in certain malls on a year-round basis.  Kiosks have 100 to 200
square  feet of retail  space,  supported  by off-site  storage and  preparation
space.  Carts have 40 square feet. Because of their small size, carts and kiosks
do  not  have  baking   equipment,   and  are  supplied  cookie  products  by  a
fully-equipped  store usually located in the same mall. The Company plans to add
baking  equipment to carts and kiosks in malls,  airports,  convention  centers,
office  buildings,  street  fronts and sports  complexes,  giving these  outlets
greater  flexibility in the products they can offer.  All designs contain retail
display,  small  freezers  and cash  registers.  The  Company  sees  significant
expansion  opportunities from the use of carts, which create incremental revenue
at a relatively low cost.


<PAGE>



         All of the retail store configurations are executed to include the same
high-quality  marketing,  merchandising and design features which customers have
come to expect from the Company.  The store designs are bright with high-profile
trademark  identity.  All products are baked  throughout the day on the premises
with ovens  located in full view of the  customer to support  the  ?fresh-baked?
image.

         Pretzel  Stores.  Hot Sam stores are  uniformly  designed in accordance
with the Hot Sam brand, making extensive use of tile, stained wood, lighting and
point-of-sale  displays  intended to create an upscale,  open and inviting look.
Stores  also   attractively   and  efficiently   display  their  products  using
custom-made  showcases.  The typical  Company-owned  pretzel  store is about 500
square feet.

         Pretzel  Time  outlets  have an average size of 700 square feet in both
kiosks and store locations. Pretzel Time stores are designed to enable customers
to  enjoy  watching  the  pretzels  being  rolled,   twisted  and  baked,  which
underscores freshness and lends to the concept's growing appeal.

         Location  and  Leasing.   Locational  possibilities  include  any  high
pedestrian  traffic areas,  including  second  locations  within malls,  airport
concourses,  office building lobbies,  hospitals,  universities,  stadiums,  and
supermarket   foyers.   Taking  the  impulse   nature  of  its   business   into
consideration,  the  Company  tries  to  locate  its  outlets  in  areas of high
pedestrian  traffic,  with easy  proximity to  pedestrian  traffic flow and at a
distance from other food providers of any kind.

     The majority of the Company's  stores are located in shopping  malls,  with
the vast majority of these malls  falling into the ?A? and ?B?  classifications,
or the better-quality  malls in the country. As of January 3, 1998, the Company,
including franchise locations, has a presence in 90% of the top 150 (as measured
in sales  per foot)  ?A?  and ?B?  malls in the  country.  Malls in ?A?  and ?B?
classifications generally have the following characteristics:

                   Size greater  than 700,000  square feet Sales per square foot
                   greater than $300
                   Population  density  greater  than  150,000  people  within a
                   five-mile  radius Median  family income  greater than $50,000
                   Generally   supported  by  national  fashion  anchor  tenants
                   Located to minimize competition from other malls

         Marketing and Advertising.  The Company's in-house marketing department
and an outside promotional agency market products  emphasizing product sampling,
local store  marketing  and brand name  identification.  The Company  advertises
primarily at the store level, rather than through mass media, using the aroma of
fresh-baked  cookies and the  attractive  arrangement  of  finished  products to
create a store ambiance that is conducive to sales. The Company cultivates local
customer  loyalty by offering  regular 20% discounts to employees in malls where
stores are located and occasional other discounts.  The Company historically has
spent relatively little on paid advertising, relying mainly on in-store signage,
promotions and the public relations of Debbi Fields,  who makes store visits and
local media  appearances  throughout  the country  and  internationally  for the
Company.  In addition to posters and display of products,  the Company  promotes
products by offering special  packaging and selling other  promotional  items. A
recent promotion for the Company's 20th  anniversary  featured a tie-in with the
popular Peanuts  characters from the syndicated comic strip, a sweepstakes,  and
gifts with  purchases.  The Company is currently  working on developing  catered
corporate  accounts for both  Company-owned  and  franchised  stores and will be
building  awareness of products  geared toward  corporate  accounts at the store
level for the local market area and through  catalogue  sales.  The Company also
promotes its products as gifts, particularly at holiday time.

<PAGE>

         Mail  Order  Business.  The  Company's  mail order  division  markets a
variety  of  fresh-baked  and other  gift  items  through  its mail  order  gift
catalogue using toll free telephone numbers, including ?1-800-COOKIES.? The mail
order  division  had $3.8  million in revenues in fiscal year 1997.  The Company
believes that there is  significant  potential in the mail order business and is
developing  this division by targeting both corporate  customers and individuals
with a history of purchases  at Mrs.  Fields  stores.  Sales from the mail order
division for fiscal year 1997 have increased  approximately 32.1% over sales for
fiscal year 1996.

         Customer  Profile.  The Company  believes  that its  products  are best
targeted to a demographic  profile which is relatively  young, with upper-middle
income levels.  At the time of a May 1994 study, 66% of Mrs.  Fields'  customers
were female and 34% were male, the mean age of a customer was 35.1 years of age,
and 57% of  customers  had a  household  income of $50,000 or more.  The Company
believes that this demographic profile remains valid.

         Seasonality.  The Company's sales and  profitability in both the cookie
business and the pretzel  business are subject to seasonal  fluctuation  and are
traditionally  higher during the Thanksgiving  and Christmas  holiday season and
other  gift-giving  holidays  due to  increased  mall  traffic and holiday  gift
purchases.

Supplies and Distribution

         Ingredients  and  Supplies.  The Company  relies  primarily  on outside
suppliers and  distributors  for the ingredients  used in its products and other
items used in its stores.  Mrs.  Fields stores  receive  frozen  products,  made
according to  proprietary  recipes of the Company,  from the  Company's  primary
supplier,  Van Den Bergh  Foods  Company  (?VDB?).  VDB uses  stringent  quality
controls in testing ingredients and manufacturing, and products are not released
for  distribution  unless  they pass all quality  control  steps,  including  an
evaluation  of the finished  baked  product.  VDB's  contract for making  frozen
products  for the Company is renewable  every three  years.  Hot Sam buys frozen
pretzel dough from J&J Foods, Inc. VDB supplies approximately 98% of Mrs. Fields
and  Original  Cookie  frozen  bakery   product.   J&J  Foods,   Inc.   supplies
approximately 94% of the frozen pretzel dough to Hot Sam Stores. The Company has
identified  alternative  suppliers for frozen dough at Mrs.  Fields and Hot Sam.
Pretzel Time stores buy a proprietary dry mix from selected distributors and mix
and bake  pretzels at  individual  stores.  Pretzel  Time  franchisees  buy from
various distributors.

         Most supplies  other than dough (such as beverages and paper  products)
are ordered from  distributors  by either the Company or the  franchisee and are
directly  shipped to the store.  The Company  sells  exclusively  Coca Cola soft
drinks in Mrs.  Fields,  Original  Cookie and Hot Sam stores  under an agreement
with  Coca-Cola  USA  Fountain,  and recently  entered  into an  agreement  with
Coca-Cola USA Fountain to sell on an exclusive basis in its Pretzel Time stores.

         Distribution.  Blueline Distribution  (?Blueline?) handles distribution
of perishable and non-perishable items to Mrs. Fields and Original Cookie stores
weekly.  Blueline owns and maintains all of the inventory,  but is authorized to
purchase  inventory items only from authorized  vendors at prices that have been
negotiated by Mrs.  Fields.  Hot Sam distributes  perishable and  non-perishable
items weekly to stores using seven different  regional  distribution  companies.
Pretzel  Time  franchisees  use a variety of  distributors.  The  Company  ships
equipment related items, including smallwares equipment and oven parts, directly
from a public warehouse in Cleveland, Ohio.

Management Information Systems

     The  Company  has  made  a  substantial   investment   in  developing   its
point-of-sale  (?POS?) system,  which gathers  information  transmitted daily to
corporate  headquarters from most of the Mrs. Fields brand core stores.  The POS
system  tracks  sales  from the point of  purchase  through a central  mid-range
computer to store,  district and corporate  management,  allowing  management to
track  performance  data and react quickly to  developments  at the store level.
Information transmitted from the Company-owned stores on daily sales permits the
Company,  among  other  things,  to monitor  performance  across the  network of
stores.  Most Company-owned Mrs. Fields stores are equipped with a Sharp A570 or
Sharp 3110 POS register and an IBM computer,  enabling  store  managers to track
and report daily customer  traffic  counts,  sales,  average  ticket,  inventory
levels and labor costs.  The Company is upgrading  its  back-office  system to a
Windows 95  environment  and is currently  upgrading  all Mrs.  Fields stores to
Pentium 133  machines.  The Company  plans to install its  upgraded  back-office
system,  along with the POS  registers  and  Pentium 133  machines,  in its core
Original  Cookie  and Hot Sam  stores  by late  1998 at an  approximate  cost of
$1,871,000.

<PAGE>


         Management has assessed the Year 2000 issue and has determined that all
financial software, corporate networks, the AS400 system and all other corporate
systems are Year 2000 compliant. The systems used for collecting sales data from
retail  locations are not Year 2000  compliant.  It has been determined that the
sales  collection  system will be replaced.  This project is currently  underway
with  initial  roll-out  into  retail  locations  beginning  in August 1998 with
completion to all locations by August 1999.  The estimated  cost of the project,
which  is being  completed  with  the  assistance  of  outside  consultants,  is
$300,000.

         The Company  believes  that it can improve  operating  efficiencies  by
introducing its improved system into all acquired  Company-owned  stores.  There
can be no assurance that the Company will successfully  integrate this system or
that a fully integrated system will be achieved within budget. Therefore,  there
can be no assurance that the financial  condition and results of operations will
not be adversely affected by the attempts to integrate the POS system.

Store Management

         Management  Structure.  The Company monitors all  Company-owned  stores
with a  regionally-based  staff  of  district  sales  managers.  District  sales
managers are  responsible  for monitoring all cookie and pretzel stores in their
territory. Until recently, franchisees had been monitored by a separate staff of
regionally-based franchise operations consultants.  The Company has consolidated
the franchise  operations  consultants  with the district sales  managers.  As a
result each district sales manager is responsible  for overseeing  approximately
30  Company-owned  or  franchised  cookie and pretzel  stores  within his or her
region.  Each  district  sales  manager  reports  to one of the  three  regional
vice-presidents  of store  operations.  The field staff is also  responsible for
introducing   new  products  and  processes  to  the  stores,   ensuring  proper
implementation and quality control.

         Management  Incentives.  Each  store  has an  on-site  management  team
consisting  of a  manager  and  an  assistant  manager.  The  store  manager  is
responsible for hiring, training and motivating store personnel. Each manager of
a  Company-owned  store is eligible for salary  increases and bonuses based upon
the  performance  of  his or her  store,  including  sales,  profits  and  store
appearance.  The Company  believes  that its  incentive  and other  programs for
management  have  achieved  a strong  retention  rate for  managers.  72% of the
Company's  district  sales managers have been with the Company for at least four
years (67% for over five years),  and 51% of the Company's  store  managers have
been with the Company for at least four years (40% for over five years).

         Training.  The Company believes store managers are a critical component
in creating an effective  retail  environment,  and  accordingly  has  developed
ongoing programs to improve the quality and  effectiveness of its store managers
and to increase  retention  rates.  New store  managers are required to attend a
two-week  training program at the Company's Salt Lake City training facility and
ongoing  training  courses  in  new  products,  standards,  and  procedures  are
available throughout the year to all Company personnel.

Franchise Operations

         In accordance  with the Company's  business  strategy,  the Company has
been selling, and expects to continue to sell, selected  Company-owned stores to
franchisees to reduce costs,  increase  profitability  and provide for liquidity
and development of additional stores in the future. The Company also is actively
seeking to franchise new Mrs. Fields stores.

         Cookie Business.  Each franchisee pays the Company an initial licensing
fee of $25,000 per Mrs. Fields store location and is responsible for funding the
building-out  of the new  store  and  purchasing  initial  dough  inventory  and
supplies,  at a total cost of  approximately  $200,000  (including  the  initial
franchise  fee),  although  the cost of  opening a new  store can vary  based on
individual  operating and location costs. The Company also charges franchisees a
fee to handle equipment purchases and to provide other assistance in helping the
franchisee  to set up  operations.  After a store is set up, a  franchisee  pays
royalty fees to the Company of 6% of the franchised  store's annual gross sales,
and an  advertising  fee of 1% of  annual  gross  sales.  The  Company  does not
currently anticipate franchising Original Cookie stores.

         Franchisees come from a wide variety of business  backgrounds and bring
with  them  different  operating  styles  and  business  objectives.  Among  the
Company's franchisees are full-time store operators,  passive investors, retired
professionals and people seeking a second source of income. The majority of Mrs.
Fields  franchisees  own one store. As of January 3, 1998, the five largest Mrs.
Fields  franchisees  operated 30 stores,  and the largest Mrs. Fields franchisee
operated twelve stores.

<PAGE>

         Pretzel  Business.  The Company does not franchise Hot Sam stores.  The
Company is a franchisee of 80 Pretzel Time stores, with rights to sub-franchise,
if desired.  Each  franchisee  pays  Pretzel  Time an initial  licensing  fee of
$25,000 per new Pretzel Time store location and will be responsible  for funding
the building-out of the new store and supplies, at a total cost of approximately
$190,000 to $240,000 (including the initial franchise fee), although the cost of
opening a new store can vary based on individual  operating and location  costs.
Pretzel Time also charges franchisees a fee to handle equipment purchases and to
provide other assistance in helping the franchisee to set up operations. After a
store is set up, a  franchisee  pays  royalty  fees to Pretzel Time of 7% of the
franchised store's annual gross sales, and a marketing fee of 1% of annual gross
sales.

         Franchisee Recruiting and Training.  Mrs. Fields has been successful in
recruiting  franchisees and completing  franchise  transactions  and believes it
will  continue  to  realize  significant  cash  flow  from  franchising  by  (i)
emphasizing the use of proprietary  dough that minimizes  product quality issues
and ensures a consistent  product  across all outlets,  (ii)  frequent  quality,
service and cleanliness  evaluations of franchised stores by operations  support
staff and (iii) initial and continuing  training of franchisees to improve their
financial and retail sales skills.

         The  Company  believes  its  franchisees  are a critical  component  in
creating an effective  retail  environment,  and  accordingly  makes its ongoing
programs  available to franchisees  to improve their quality and  effectiveness.
Franchisees are required to attend a two-week  training program at the Company's
Salt Lake City training  facility and ongoing  training courses in new products,
standards,  and procedures  are available  throughout the year to all franchisee
personnel.

Licensing

         In the past few years,  the Company has utilized a ?branding?  strategy
which  has  capitalized  on the  highly-recognized  Mrs.  Fields  brand to build
traffic,  expand sales,  improve market share,  and to increase  profits through
cultivating   alternative   channels  of   distribution.   The  following  is  a
comprehensive  list of segments,  with examples of current  licensees within the
Company's system:

         Concept  Licensing.  The Company has developed a licensing  program for
non-mall  retail  outlets that  enables the Company to enter  difficult-to-reach
markets  and  facilitate  brand  exposure  through  ?presence?   and  ?prestige?
marketing.  The Company's  licensees duplicate the Mrs. Fields store concept and
purchase  dough  from  the  Company's  various  distributors.  Several  of these
licensees are contract management companies that manage and operate food service
in host locations.  The Company's  licensees and their  respective  distribution
channels include Host Marriott  (airports and travel plazas),  ARAMark (stadiums
and convention centers) and Holiday Inn Worldwide (hotels).

         Retail  Licensing.  The  Company  plans  to  capitalize  on  its  brand
awareness and the  perception  of quality among  consumers to expand the product
line  to  include  products  sold  in  other  retail   environments,   including
refrigerated  dough,  dry-mix  and  non-food  products,  and other  applications
outside the original  scope of the  Company's  retail  cookie store  concept.  A
current example is Legacy Brands,  which has the exclusive North American rights
to retail frozen dough and offers Mrs. Fields Cookies throughout the supermarket
industry. Another licensee is YES! Entertainment,  which has a license to market
the Mrs.  Fields  Baking Oven for  children  sold in most toy stores and through
mass merchandisers.

         Supply  Licensing.  The Company  currently has an agreement with United
Airlines under which its mail order  division  sells cookies to United  Airlines
and allows United  Airlines to promote the Mrs. Fields brand and products to its
first-class customers.  The Company is pursuing similar relationships to compete
with other manufacturers' brands selling in this channel of business.


Competition

         The Company competes for both leasing  opportunities and customers with
other cookie and pretzel retailers, as well as other confectionery,  sweet snack
and specialty food retailers, including cinnamon rolls, yogurt, ice cream, baked
goods and candy shops.  The specialty  retail food and snack  industry is highly
competitive with respect to price, service, location and food quality, and there
are many  well-established  competitors with greater resources than those of the
Company.  The  Company  competes  with  these  retailers  on the basis of price,
quality, location and service. The Company faces competition from a wide variety
of sources,  including such companies as GACC, Cinnabon, Inc., TCBY Yogurt Inc.,
Auntie Anne's Soft Pretzels, PretzelMaker and Baskin-Robbins 31 Flavors.


<PAGE>

Properties

         As of January 3, 1998, the Company  leased 763 retail stores,  of which
282 were subleased to franchisees under terms which cover all obligations of the
Company  thereunder.  Under its  franchise  agreements,  the Company has certain
rights to gain control of a retail site in the event of default  under the lease
or the franchise  agreement.  Most of the Company's operating leases provide for
the payment of lease rents plus real estate taxes, utilities,  insurance, common
area  charges and certain  other  expenses,  as well as  contingent  rents which
generally range from 8% to 10% of net retail store sales in excess of stipulated
amounts.  See  ?Risk  Factors-Dependence  on  Real  Estate  Leases;   Continuing
Obligations on Leases.?

         The Company currently leases approximately 20,000 square feet of office
space in Salt Lake City, Utah for its corporate  headquarters.  The Company owns
substantially all of the equipment used in Company-owned  retail outlets and its
corporate  headquarters.  The  Company  has  recently  signed a new lease for an
additional  31,000 square feet of office space.  The Company intends to relocate
its  corporate  offices to the new location  during the second  quarter of 1998.
Product development, training and mail order operations will continue to operate
in the existing office space.

Employees

         As of January 3, 1998, the Company had approximately 4,007 employees in
Company-owned  stores,  of  whom  approximately  767  were  store  managers  and
assistant  store  managers,  45 were full-time  sales  assistants and 3,195 were
part-time sales  assistants.  The typical Company store employs five to thirteen
employees.  During the period from November  through  February,  the Company may
hire as many as 580 additional  part-time  employees to handle  additional  mall
traffic. Most employees are paid on an hourly basis, except store managers.  The
Company's  employees are not unionized.  The Company has never  experienced  any
significant work stoppages and believes that its employee relations are good.

         Many of the  Company's  employees  are paid hourly rates based upon the
federal  minimum wage. The federal minimum wage increased from $4.75 to $5.15 on
September 1, 1997. As of January 3, 1998, 2,167 of the Company's 4,007 employees
in  Company-owned  stores earned the federal minimum wage. The September 1, 1997
minimum  wage  increase is expected to  negatively  impact the  Company's  labor
costs,  increasing  wages by  approximately  $316,000  annually,  but management
believes  this  impact  can  be  negated  in  the  long-term  through  increased
efficiencies  in  its  operations  and,  as  necessary,   through  retail  price
increases.

Trademarks

         The  Company  is the  holder  of  numerous  trademarks  that  have been
federally  registered  in the  United  States  and in  substantially  all  other
countries located  throughout the world. The Company is a party to disputes with
respect  to  trademarks  none of which,  in the  opinion  of  management  of the
Company, is material to the Company's  business,  financial condition or results
of operations.


Legal Proceedings; Government Regulation

         In the ordinary course of business,  the Company is involved in routine
litigation,  including  franchise  disputes and  trademark  disputes.  Except as
described below, the Company is not a party to any legal  proceedings  which, in
the opinion of management of the Company, after consultation with legal counsel,
is  material  to the  Company's  business,  financial  condition  or  results of
operations.

         The Company has recently been in  discussions  concerning  the possible
acquisition by the Company of Great American  Cookie Company,  Inc.  ("GACC") or
some of its owned or franchised  stores.  GACC is a publicly  reporting  company
(under the  Exchange  Act) . As of March 20, 1998 no  agreement  with respect to
such a transaction has been  concluded,  and there can be no assurance that such
an agreement will be concluded.

<PAGE>

         In connection with those  discussions,  on or about September 12, 1997,
nine  franchisees  of GACC filed an action in the Superior  Court of New Jersey,
Mercer County, against the Company, Capricorn and other defendants,  challenging
a  possible  acquisition  of GACC by the  Company.  Goldberg,  et al.  v.  Great
American Cookie  Company,  et al.,  Docket No.  MER-L-3502-97  (Super Ct. Mercer
County).  The  complaint  asserts  that the  proposed  sale  violates  Illinois,
Indiana,  Maryland,  New Jersey  and  Virginia  franchise  law,  violates  North
Carolina,  South Carolina and Texas unfair trade  practices  acts,  breaches the
plaintiffs'  franchise contracts and tortiously  interferes with the plaintiffs'
actual and prospective  contractual  relationships.  Management believes that it
has good and  meritorious  defenses to the action and intends to defend the case
vigoursly.  Currently  there are ongoing  negotiations  between the parties.  An
extension date of April 3, 1998 was granted to the defendant to file an answer.

         The Company's stores and products are subject to regulation by numerous
governmental  authorities,  including,  without limitation,  federal,  state and
local  laws  and  regulations   governing  health,   sanitation,   environmental
protection, safety and hiring and employment practices.


<PAGE>


                                   MANAGEMENT


Directors and Executive Officers

         The  following  table  sets forth  certain  information  regarding  the
executive officers and directors of Mrs. Fields as of January 3, 1998.
<TABLE>
<CAPTION>
<S>                                      <C>    <C>
Name                                     Age                     Title
- ----                                     ---                     -----
Larry A. Hodges.......................    48    Director, President and Chief Executive Officer
L. Tim Pierce.........................    46    Senior Vice President, Chief Financial Officer and Secretary
Pat W. Knotts.........................    43    Senior Vice President of Operations
Julie Byerlein........................    39    Senior Vice President of Marketing and Licensing
Garry Remington.......................    45    Senior Vice President of Real Estate
Michael R. Ward.......................    39    Vice President of Administration and Legal Department
Herbert S. Winokur, Jr................    54    Chairman of the Board of Directors
Richard Ferry.........................    59    Director
Debbi Fields..........................    41    Director
Nat Gregory...........................    50    Director
Walker Lewis..........................    53    Director
Peter Mullin..........................    56    Director
Gilbert Osnos.........................    67    Director
</TABLE>

     .........Mr.  Hodges has been President and Chief Executive  Officer of MFI
and Mrs.  Fields since March 1994, and a Director since April 1993. From 1992 to
1994,  Mr.  Hodges was the Chief  Executive  Officer of Food Barn  Stores,  Inc.
(Kansas  City,  Missouri).  Earlier  Mr.  Hodges  was a  consultant  to  various
manufacturers  and retailers.  For 25 years, Mr. Hodges was with American Stores
Company  where he served as  President  of two of its  subsidiaries  ranging  in
annual sales from $600 million to $2.3 billion.  Mr. Hodges has over 32 years of
experience in the retail field serving as president of four  supermarket  chains
and consultant and director to large food companies. Mr. Hodges is a director of
Ameristar Casinos, Inc., Coinstar, Inc. and Pretzel Time, Inc.

     .........Mr.  Pierce has been Senior Vice President of MFI and Mrs.  Fields
since  December  1991,  and Chief  Financial  Officer  since August 1993. He was
appointed Corporate Secretary in April 1995. Since joining MFI in 1988 and prior
to becoming  Senior Vice  President,  Mr. Pierce had served as Vice President of
Finance.  He was also an Audit  Manager and a Senior  Audit  Manager  with Price
Waterhouse  in Salt Lake City,  Utah,  and New York,  New York.  Mr. Pierce is a
certified  public  accountant  and has also served on the Board of  Directors of
Mountain  America  Credit  Union and  currently  serves as a Director of Pretzel
Time, Inc.

     .........Mr.  Knotts has been Senior Vice  President  of Mrs.  Fields since
October  1996.  Mr.  Knotts'  responsibilities  include  all  aspects  of  store
operations and related support functions. Between January 1992 and October 1996,
Mr. Knotts served as Executive Vice President of Operations for Original  Cookie
and  Hot  Sam,  where  he  was  responsible  for  store  operations,  marketing,
purchasing,  construction and store design. Mr. Knotts also held the position of
Regional  Vice  President  of  Stores  for  Silo  Inc.,  a $1  billion  consumer
electronics and major appliance chain.

     .........Ms.  Byerlein has been Senior Vice President of Mrs.  Fields since
May 1997.  Ms.  Byerlein's  responsibilities  include all aspects of  marketing,
including development and implementation,  product assortment and merchandising,
brand championship and new business development. From 1989 to 1997, Ms. Byerlein
was with Chef America, Inc., manufacturer of Hot Pockets brand sandwiches, first
as Marketing Director and then as Vice President of Marketing.

     .........Mr.  Remington  has been Senior Vice  President  of Real Estate of
Mrs.  Fields  since July 1997.  Mr.  Remington's  responsibilities  include  all
aspects of real estate,  store  construction,  remodels and lease  negotiations.
Between  October 1996 and July 1997, Mr.  Remington  served as Vice President of
Real Estate for Sbarro,  Inc. From 1994 to 1996, Mr. Remington held the position
of  Senior  Vice  President  of  Leasing  for the  Woolworth  Corporation,  with
responsibilities   for   Footlocker,   Champ   Sports,   Northern   Reflections,
Afterthoughts,  and seven other divisions,  and from 1992 to 1994, Mr. Remington
was Vice President and Director of Leasing for the Woolworth Corporation,  which
he joined in 1972.

     .........Mr. Ward has been Vice President of Administration for Mrs. Fields
since  September  1996. Mr. Ward's  responsibilities  include  management of the
Human Resources Department,  Benefits and the Legal Department. Between 1991 and
1996, Mr. Ward's  responsibilities  were overseeing the Legal Department and the
Human Resources  Department for MFI. He is admitted to practice law in the State
of Utah.


<PAGE>

     .........Mr.  Winokur has been  Chairman of the Board of  Directors of Mrs.
Fields  since its  inception in September  1996.  Mr.  Winokur is the Manager of
Capricorn  Holdings,  L.L.C.  (?Capricorn  Holdings?),  the  General  Partner of
Capricorn.  Mrs. Fields is owned by MFH, a portfolio  company of Capricorn which
owns the  majority of MFH's  stock.  Mr.  Winokur is also the  Managing  General
Partner of Capricorn Investors,  L.P. (?Capricorn I?). Capricorn and Capricorn I
are private investment partnerships,  organized by Mr. Winokur in 1994 and 1987,
respectively,  that focus on  investments in businesses  that require  financial
and/or  operating  restructuring  or  recapitalization.  Mr.  Winokur  is also a
Managing  Partner of Capricorn  Management,  G.P.,  which provides  advisory and
management  services  to  Capricorn,  and is a director of Enron  Corp.,  Nac Re
Corp., WMF Corp., and DynCorp.

     .........Mr.  Ferry has been a Director of Mrs.  Fields since its inception
in  September   1996.  Mr.  Ferry  is  co-founder  and  Chairman  of  Korn/Ferry
International,  the world's leading  executive  search firm. Mr. Ferry is on the
Board of  Directors  of Avery  Dennison,  Dole Food  Company  and  Pacific  Life
Insurance Company.

     .........Debbi  Fields  has  been a  Director  of  Mrs.  Fields  since  its
inception in September  1996.  Debbi Fields founded a predecessor to Mrs. Fields
in 1977 and served as President  and Chief  Executive  Officer  until 1993.  She
currently serves on the Board of several  non-profit  organizations and lectures
throughout  the  United  States to  Fortune  500  companies.  Debbi  Fields is a
director of Outback Steakhouse, Inc.

     .........Mr. Gregory has been a Director of Mrs. Fields since its inception
in  September  1996.  Since 1993,  Mr.  Gregory has served as Chairman and Chief
Executive  Officer of NATCO, an  international  supplier of oilfield  production
equipment,  which is a portfolio company of Capricorn I. Prior to that he served
as Executive  Vice President of Smith Barney from 1991 to 1993. Mr. Gregory is a
member and managing director of Capricorn Holdings,  L.L.C., the General Partner
of Capricorn, and a director of Marine Drilling Companies, Inc.

     .........Mr.  Lewis has been a Director of Mrs.  Fields since its inception
in September  1996.  Mr. Lewis has been Chairman of Devon Value  Advisers  since
January  1997.  Prior to that,  for 20 years,  Mr.  Lewis  served as Chairman of
Strategic Planning Associates, specializing in shareholder value strategies. Mr.
Lewis was a Senior  Advisor at Dillon  Read & Co.,  Inc.  (?Dillon  Read?)  from
1995-1997  and  his  company,  Devon  Value  Advisors,  continues  to  act  as a
consultant to Dillon Read.  During 1994,  he was a Managing  Director of Kidder,
Peabody & Co.,  Inc.  From 1992 to 1994,  he was President of Avon North America
and Executive Vice President of Avon Products,  Inc. Mr. Lewis has served on the
Board of Directors of Owens Corning (since 1993),  American  Management Systems,
Incorporated (since 1995), Jostens, Inc. (since 1997), Marakon Associates (since
1995),  and was on the Board of  Directors  of Unilab  Corporation  from 1994 to
1997.

     .........Mr.  Mullin has been a Director of Mrs. Fields since its inception
in September 1996. Mr. Mullin founded Mullin Consulting,  Inc. in Los Angeles in
1969, and serves as its Chairman and Chief Executive Officer. He also co-founded
Strategic Compensation Associates and serves as Chairman of the firm's Executive
Committee.

     .........Mr.  Osnos has been a Director of Mrs.  Fields since its inception
in  September  1996.  Mr.  Osnos has served  since 1992 as  Chairman  of Osnos &
Company, which provides interim management to companies, and Mr. Osnos served as
interim chief executive officer of County Seat Stores Inc. in 1996. He is also a
founder and past Chairman of the Turnaround Management Association, which he has
been a member of since prior to 1992.  Prior to September 1996, Mr. Osnos was on
the Board of Directors of MFI  beginning in 1993.  Mr. Osnos serves on the Board
of Directors of Furrs/Bishop's,  Incorporated. Since the fall of 1997, Mr. Osnos
has also been a director of American Specialty Retail Group, Inc.


<PAGE>


Executive Compensation

 .........The  following table sets forth information with regard to compensation
for services  rendered in all  capacities to the Company by the Chief  Executive
Officer, the four most highly compensated  executive officers other than the CEO
who were serving as executive  officers at the end of the last completed  fiscal
year  and two  additional  individuals  for  whom  disclosure  would  have  been
provided,  but for the fact that the  individual was not serving as an executive
officer at the end of the last completed  fiscal year.  Information set forth in
the table reflects compensation earned by such individuals for services with the
Company or its subsidiaries.
<TABLE>
<CAPTION>

                                            Summary Compensation Table

                                                                               Long Term Compensation
                                                                     -----------------------------------------
                                      Annual Compensation                    Awards               Payouts
                              ------------------------------------   --------------------  -------------------
<S>                     <C>    <C>        <C>         <C>          <C>          <C>        <C>      <C>
                                                                               Securities
                                                          Other     Restricted Underlying
Name and                                                  Annual       Stock    Options/    LTIP     All Other
Principal Position               Salary      Bonus     Compensation  Award(s)     SARs     Payouts Compensation
                        Year      ($)         ($)         ($)           ($)        (#)        ($)      ($)
                              ----------- ----------  ------------- ---------- ---------- -------- -----------

Larry Hodges            1997      $300,000 $185,412      $1,875          -          -         -          -
President and CEO       1996       262,834     -          1,656          -          -         -          -
                        1995       247,313  200,000       1,250          -          -         -          -

L. Tim Pierce           1997       175,000  103,607       1,111          -          -         -          -
Senior Vice President   1996       167,723     -          1,107          -          -         -        33,000(1)
and CFO                 1995       164,180   52,000       1,494          -          -         -        33,000(1)

Pat Knotts              1997       162,500   27,321         -            -          -         -          -
Senior Vice President   1996        172490 267,212 (2)      -            -          -         -        23,920(3)
Operations              1995        157635     -            -            -          -         -         2,912(4)

Michael Ward            1997       109,904   56,393        537           -          -         -          -
Vice President Legal    1996                   -           526           -          -         -          -
and                     1995        83,020    8,650        442           -          -         -          -
Administration
                                    83,095

Julie Byerlein(5)       1997       121,375     -             -           -          -         -          -
Senior Vice President   1996             -     -            -            -          -         -          -
Marketing and Licensing 1995             -     -            -            -          -         -          -

Keith Gerson(6)         1997       116,252   28,250                      -          -         -          -
Senior Vice President   1996       112,905     -           681           -          -         -          -
Franchising             1995       117,883   16,426        974           -          -         -          -

Bill Miko(6)            1997       106,777   13,661         -            -          -         -          -
Vice President          1996        98,168   16,570         -            -          -         -          -
Operations              1995        97,464     -            -            -          -         -          -

<FN>
(1)  Represents forgiveness of a loan made by the Company in 1993.

(2)  Represents payments under retention and employment agreements from Original
     Cookie/Hot Sam.

(3)  Represents payment of relocation  expenses of $20,920 and a grant of $3,000
     under the Original Cookie 401(k) plan.

(4)  Represents a grant under the Original Cookie 401(k) plan.

(5)  Started with the Company in May 1997.

(6)  Keith Gerson and Bill Miko resigned from the Company in 1997.
</FN>
</TABLE>

Option Grants and Exercises

     The Board of Directors of MFH has approved the  provisions  of the Director
Stock  Option Plan and the  Director  Stock  Purchase  Plan,  providing  for the
issuance  of  capital  stock of MFH to  directors  of MFH.  In  addition,  it is
currently expected that the Employee Stock Option will be established  providing
for the issuance of MFH capital  stock for  officers and other  employees of MFH
and its  subsidiaries,  including  the  Company.  The Plans will provide for the
issuance  of up to 15% of the  capital  stock  of MFH to  directors  of MFH  and
officers and employees of MFH's subsidiaries, including the Company. 

<PAGE>



Board Compensation

     Board  members,  other than  officers of the Company and Mr.  Winokur,  Mr.
Gregory and Ms.  Fields,  are  compensated  for  services  rendered  annually as
follows:  (i) $12,000  cash and (ii)  grants of options to  purchase  MFH common
stock and stock  pursuant to the Director  Stock Option Plan.  The directors are
also being offered a one-time  opportunity to acquire shares of MFH common stock
pursuant to the Directors Stock Purchase Plan. Such  compensation in shares that
would be payable or  issuable to Messrs.  Winokur  and  Gregory  will be paid by
Capricorn. The Board of Directors of Mrs. Fields meets  regularly on a quarterly
basis and more often required.


     The Board of Directors of MFH had approved the award of options to purchase
3,350 shares of MFH common stock to each of Messrs. Ferry, Gregory, Lewis, Osnos
and Winokur as of January 1, 1997, at an exercise price of $10.00 per share, and
the award of options to purchase 1,792 shares of MFH common stock at an exercise
price of $16.74  to each of the same  directors,  with the  options  of  Messrs.
Gregory and Winokur being issued to Capricorn.

Board Committees

     Three functioning committees of the Board have been organized including (i)
Executive  Committee,  (ii)  Compensation  Committee and (iii) Audit  Committee.
Following is a brief description of each of these committees.

     Executive Committee. The Executive Committee is composed of Messrs. Winokur
(Chairman),  Gregory and Hodges.  The purpose of this committee is to act on the
behalf of the entire Board of Directors between Board meetings.

     Compensation  Committee.  The Compensation Committee is composed of Messrs.
Gregory (Chairman), Mullin and Lewis. The purpose of this committee is to ensure
that the Company has a broad plan of executive  compensation that is competitive
and motivating to the degree that it will attract,  hold and inspire performance
of managerial  and other key personnel of a quality and nature that will enhance
the growth and profitability of the Company.

     Audit  Committee.  The  Audit  Committee  is  comprised  of  Messrs.  Ferry
(Chairman) and Osnos. The purpose of the Audit Committee is to provide oversight
and  review of the  Company's  accounting  and  financial  reporting  process in
consultation with the Company's independent and internal auditors.

Indemnification and Compensation

         The  Company's  By-Laws  authorize the Company to indemnify its present
and former  directors  and officers  and to pay or  reimburse  expenses for such
individuals in advance of the final  disposition of a proceeding upon receipt of
an undertaking  by or on behalf of such  individuals to repay such amounts if so
required.

Employment Agreements

         All of the executive officers are parties to employment agreements with
the Company.  Each employment  agreement  provides for a period of employment of
two years (or three  years,  in the case of Larry  Hodges)  from the date of the
agreement,  subject to termination  provisions and to automatic extension of the
agreement.  Each employment agreement permits the employee to participate in any
incentive  compensation  plan  adopted by the Company to replace the Fiscal 1994
Incentive  Compensation  Plan of MFI, benefit plans and an equity-based  plan or
arrangement.  If the Company terminates  employment for cause or if the employee
terminates employment without good reason, the Company has no further obligation
to pay the employee.  If the Company terminates employment without cause, or the
employee  terminates  employment  with good reason,  the employee can receive in
severance  pay the  amount  equal  to the  product  of his or her  then  current
semi-monthly  base salary by the greater of the number of  semi-monthly  periods
from the  notice  of  termination  or  twenty-four  or  thirty-six  semi-monthly
periods,  plus a portion of any  discretionary  bonus that would  otherwise have
been payable. The employment  agreement prohibits the employee,  for a year from
the date of  termination  of employment  under the  agreement,  from becoming an
employee,  owner (except for  investments of not more than 3% of the equity of a
company   listed  or   traded  on  a   national   securities   exchange   or  an
over-the-counter  securities  market),  officer,  agent or director of a firm or
person that directly competes with the Company in a line or lines of business of
the Company that accounts for 10% or more of the Company's gross sales, revenues
or earnings before taxes.  The employment  agreements have customary  provisions
for vacation,  fringe benefits,  payment of expenses and automobile  allowances.
The employees who have such employment agreements, and their base salaries, are:
Larry Hodges,  President and Chief Executive Officer,  $300,000,  L. Tim Pierce,
Senior Vice President,  Chief  Financial  Officer and Secretary,  $175,000,  Pat
Knotts,  Senior Vice  President of  Operations,  $175,000,  Michael  Ward,  Vice
President of Administration and Assistant Secretary,  $125,000,  Julie Byerlein,
Senior Vice President of Marketing,  $175,000, and Garry Remington,  Senior Vice
President of Real Estate, $175,000.


<PAGE>


                           OWNERSHIP OF CAPITAL STOCK


     As of the date of this Prospectus,  all of the capital stock of the Company
is owned by MFH, whose address is 462 West Bearcat Drive,  Salt Lake City,  Utah
84115.  Without giving effect to the Plan  approximtely  94% of the  outstanding
capital stock of MFH is owned by Capricorn, whose address is 30 East Elm Street,
Greenwich,  Connecticut  06830.  See  "Management-Option  Grants and Exercises",
"-Board Compensation",  "-Controllin Stockholder" and "Certain Relationships and
Related Transactions".


<PAGE>


                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     Agreements with Debbi Fields and Affiliates.  In November 1996, the Company
entered into a consulting  agreement  (the  ?Consulting  Agreement?)  with Debbi
Fields, a director of the Company, under which Debbi Fields travels and performs
public  relations  and  advertising  activities  on behalf of the Company for at
least 50 days a year for a fee of $250,000  per year,  with an option to perform
20 additional days a year for additional pay of $5,000 per day. The compensation
increases by 10% a year beginning on January 1, 1999.  The Consulting  Agreement
expires on December 31, 1999. The Company may terminate the Consulting Agreement
for cause and Debbi Fields may terminate the  Consulting  Agreement at any time.
Under the Consulting  Agreement,  Debbi Fields may not disclose any confidential
information  of the  Company,  such as recipes and trade  secrets,  and may not,
without the prior written consent of the Company, compete with the Company.

     In addition, the Company has a license agreement with FSG Holdings, Inc., a
Delaware corporation, under which Debbi Fields has a nonexclusive license to use
certain trademarks,  names, service marks and logos of the Company in connection
with book and  television  series  projects.  Debbi Fields is required to pay 50
percent of any gross  revenues in excess of $200,000  that she receives from the
book and television series projects to the Company as a license fee.

     The Company leases certain office space to an entity which is owned in part
by Debbi Fields. Billings to the entity for the period from inception (September
18, 1996) to December 28, 1996 and the fiscal year ended January 3, 1998 totaled
approximately $60,000 and $274,000, respectively, of which approximately $29,000
and  $23,000 is  included in  accounts  receivable  as of December  28, 1996 and
January 3, 1998, respectively. The Company believes that the arrangements are on
terms that could have been obtained from an unaffiliated third party.

     Arrangements with Walker Lewis. Mr. Lewis, a director of the Company,  acts
as a consultant  and an advisor to Dillon Read. In early 1997,  the Company paid
to  Dillon  Read  a  fee  of  approximately  $707,000  in  connection  with  the
restructuring of the Company in September 1996. In addition, Mr. Lewis' company,
Devon Value  Advisers,  has an agreement  to provide  advisory  acquisition  and
consulting  services to the Company for a fee of $250,000,  plus  expenses.  The
Company  believes  that the  arrangements  are on terms  that  could  have  been
obtained from an unaffiliated third party.


     Arrangements with Peter Mullin.  Mr. Mullin, a director of the Company,  is
acting as a consultant in connection with certain of the Company's benefit plans
for  employees  and  directors.  To  date,  Mr.  Mullin  has  not  received  any
compensation  in  connection  with the  consulting  work  and the  terms of such
compensation had not been determined as of January 3, 1998.

     Korn/Ferry  Agreement.  The Company has paid fees of approximately  $47,000
and  $157,000  during  the period  ended  December  28,  1996 and the year ended
January 3, 1998, respectively, to Korn/Ferry International,  an executive search
firm of which Richard  Ferry,  a director of the Company,  is the  Chairman,  in
connection  with the hiring of employees for the Company.  The Company  believes
that the  arrangements  are on terms  that  could  have  been  obtained  from an
unaffiliated third party.

     Arrangements  with MFH.  The  Company  and MFH  expect to enter  into a Tax
Sharing Agreement as defined in and permitted by the Indenture. See ?Description
of Senior Notes-Certain Covenants.?

     As of December 28, 1996 and January 3, 1998, the Company had receivables of
approximately  $39,000  and $89,000  due from MFH and  payables of $137,000  and
$194,000 due to MFH,  respectively.  The  receivables  stem primarily from goods
sold and an  allocation  of payroll and other  operating  expenses.  The Company
believes that the terms of the sale and allocations  are essentially  equivalent
to the terms that would have been obtained from an unaffiliated third party in a
similar transaction.



<PAGE>


         At the time of the  offering  of the Old Senior  Notes,  MFH,  which is
majority  owned by Capricorn,  was the holder of a $4,643,000  principal  amount
subordinated  note of the Company.  The Company accrued  interest of $130,000 in
fiscal year 1996 and $441,000  through  November 26, 1997. All accrued  interest
was paid in fiscal year 1997.  The  principal  amount of this note was converted
into common equity of the Company in connection  with the  Refinancing.  Messrs.
Winokur and Gregory,  directors of the Company, are,  respectively,  the manager
and managing director of Capricorn Holdings, the General Partner of Capricorn.

         Arrangements with MIDIAL. At the time of the offering of the Old Senior
Notes,  a  subsidiary  of MIDIAL  was the  holder of  $27,000,000  in  aggregate
principal  amount of senior  notes of the Company and $8.4  million in aggregate
principal  amount of  subordinated  notes of the Company as to which the Company
had  accrued or paid  interest of  $683,000  in 1996 and of  $3,177,000  through
November 26, 1997. In connection  with the  Refinancing,  the Company repaid all
such notes and related  interest.  Mr. de  Carbonnel,  a former  director of the
Company,  serves as Chairman  and Chief  Executive  Officer of MIDIAL.  See ?The
Transactions-The Refinancing.?


     Incentive  Arrangements.  Under the Senior  Management Value Creation Plan,
the Board of Directors  approved payments of $471,484 to Mr. Hodges,  $71,867 to
Mr. Pierce, $71,078 to David Safari and $39,488 to Michael Ward. Mr. Hodges will
convert such payment  rights into shares of MFH common  stock.  The Board of MFH
has  approved a one-time  opportunity  to  purchase  MFH stock by Mr.  Hodges of
30,000  shares for $250,000,  by Mr.  Mullin of 15,000 shares for $100,000,  Mr.
Ferry of 10,000  shares for  $66,667,  Mr. Lewis of 7,500 shares for $50,000 and
Mr. Osnos of 7,500 shares for  $50,000.  In addition,  the Board of MFH approved
the issuance of 20,000 shares of MFH common stock payable to Messrs. Winokur and
Gregory to Capricorn.

<PAGE>


                           DESCRIPTION OF SENIOR NOTES

General

         The New Senior  Notes  offered  hereby  will be issued  pursuant  to an
Indenture (the ?Indenture?), dated as of November 26, 1997, between the Company,
MFB,  and The Bank of New York,  as trustee  (the  ?Trustee?).  The terms of the
Senior Notes  include  those stated in the  Indenture and those made part of the
Indenture  by  reference  to the Trust  Indenture  Act of 1939,  as amended (the
?Trust  Indenture Act?). The New Senior Notes are subject to all such terms, and
Holders  of New  Senior  Notes  are  referred  to the  Indenture  and the  Trust
Indenture Act for a statement  thereof.  The  following  summary of the material
provisions  of the  Indenture  is  qualified in its entirety by reference to the
Indenture, including the definitions therein of certain terms used below. Copies
of the  Indenture  and the form of Senior  Notes are filed as an  exhibit to the
Registration Statement of which this Prospectus forms a part. The definitions of
certain terms used in the following  summary are set forth below under "-Certain
Definitions." Wherever particular provisions of the Indenture are referred to in
this summary,  such  provisions are  incorporated  by reference as a part of the
statements  made and such  statements  are  qualified in their  entirety by such
reference.

         The Senior Notes are general unsecured obligations of the Company, rank
senior in right of payment to all  subordinated  indebtedness of the Company and
rank  pari  passu in right  of  payment  with all  existing  and  future  senior
indebtedness of the Company.  As of January 3, 1998, the Company  (excluding its
subsidiaries)  had  approximately  $0.2 million in  indebtedness  other than the
Senior  Notes.  The Senior Notes are fully and  unconditionally  guaranteed on a
senior basis by the Guarantors. The Guarantees are general unsecured obligations
of the  Guarantors,  rank  senior  in  right  of  payment  to  all  subordinated
indebtedness  of the Guarantors and rank pari passu in right of payment with all
existing and future  senior  indebtedness  of the  Guarantors.  As of January 3,
1998, the aggregate  amount of  indebtedness of the Company's  subsidiaries  was
approximately  $0.9  million  and  the  aggregate   liquidation   preference  of
mandatorily  redeemable  preferred  stock  of  the  Company's  subsidiaries  was
approximately  $1.5 million,  all of which was issued by subsidiaries other than
the  Guarantors  and  effectively  rank senior in right of payment to the Senior
Notes.  Although  the  Indenture  limits  the  ability  of the  Company  and its
subsidiaries to incur  additional  indebtedness  and issue preferred  stock, the
Company is permitted to incur additional indebtedness and issue preferred stock,
including  secured  indebtedness,   under  certain  circumstances,   which  will
effectively  rank senior to the Senior Notes with respect to the assets securing
such  Indebtedness.  See ?Risk  Factors-Effective  Subordination?  and "-Certain
Covenants-Incurrence of Indebtedness and Issuance of Preferred Stock."

Principal, Maturity and Interest

         The Senior  Notes are limited in aggregate  principal  amount to $200.0
million,  of which $100.0 million have been issued,  and will mature on December
1, 2004.  Interest on the New Senior Notes will accrue at the rate of 101/8% per
annum and will be payable  semi-annually  in arrears on June 1 and  December  1,
commencing  on June 1, 1998, to holders of record of the New Senior Notes on the
immediately  preceding May 15 and November 15.  Interest on the New Senior Notes
will accrue from the most recent date to which interest has been paid on the Old
Senior  Notes or, if no  interest  has been paid on the Old Senior  Notes,  from
November 26, 1997.  Old Senior Notes  accepted for exchange will cease to accrue
interest from and after the date of consummation of the Exchange Offer.  Holders
whose Old Senior Notes are accepted for exchange will not receive any payment in
respect of interest on such Old Senior Notes  otherwise  payable on any interest
payment  date the record date for which occurs on or after the  consummation  of
the  Exchange  Offer.  Interest  will be computed on the basis of a 360-day year
comprised of twelve 30-day months.  Principal,  premium, if any, and interest on
the New Senior  Notes  will be  payable  at the office or agency of the  Company
maintained  for such  purpose  within  the City and State of New York or, at the
option of the  Company,  payment of interest  may be made by check mailed to the
holders  of the  Senior  Notes at their  respective  addresses  set forth in the
register  of  Holders  of New  Senior  Notes;  provided  that  all  payments  of
principal,  premium,  if any, and interest  with respect to New Senior Notes the
Holders of which have given wire  transfer  instructions  to the Company will be
required  to be made by wire  transfer  of  immediately  available  funds to the
accounts  specified by the Holders  thereof.  Until otherwise  designated by the
Company,  the  Company's  office or agency in New York will be the office of the
Trustee  maintained  for such  purpose.  The New Senior  Notes will be issued in
denominations of $1,000 and integral multiples thereof. For each Old Senior Note
accepted  for  exchange,  the Holder of such Old Senior Note will  receive a New
Senior Notes  having a principal  amount  equal to that of the  surrendered  Old
Senior Note.
<PAGE>


         Old Senior Notes and New Senior Notes will be treated as a single class
of securities under the Indenture.

Guarantees

         The Company's payment  obligations under the Senior Notes are fully and
unconditionally guaranteed on a senior unsecured basis (the ?Guarantees?) by MFB
and will be jointly and severally,  fully and unconditionally  guaranteed by any
additional  Guarantors.  The  obligations of each Guarantor  under its Guarantee
will be limited so as not to constitute a fraudulent conveyance under applicable
law. See, however, ?Risk Factors-Fraudulent  Conveyance Considerations.?  MFB is
currently,  under the Old  Guarantee,  and will  continue  to be,  under the New
Guarantee,  the sole  Guarantor  of the Senior  Notes,  until there are any such
additional Guarantors.

         The Indenture  provides that no Guarantor may consolidate with or merge
with or into (whether or not such  Guarantor is the surviving  Person),  another
corporation,  Person or entity  whether or not  affiliated  with such  Guarantor
unless (i) subject to the  provisions  of the  following  paragraph,  the Person
formed by or  surviving  any such  consolidation  or merger  (if other than such
Guarantor)  assumes  all  the  obligations  of  such  Guarantor  pursuant  to  a
supplemental  indenture in form and  substance  reasonably  satisfactory  to the
Trustee  under the  Indenture,  (ii)  immediately  after  giving  effect to such
transaction, no Default or Event of Default exists, (iii) such Guarantor, or any
Person  formed by or  surviving  any such  consolidation  or merger,  would have
Consolidated Net Worth  (immediately  after giving effect to such  transaction),
equal  to  or  greater  than  the  Consolidated  Net  Worth  of  such  Guarantor
immediately  preceding the transaction,  and (iv) the Company would be permitted
by virtue of the Company's pro forma Fixed Charge  Coverage  Ratio,  immediately
after giving effect to such  transaction,  to incur at least $1.00 of additional
Indebtedness  pursuant to the Fixed Charge  Coverage Ratio test set forth in the
covenant  described above under the caption  "-Certain  Covenants-Incurrence  of
Indebtedness and Issuance of Preferred Stock."

         The Indenture provides that in the event of a sale or other disposition
of all of the  assets  of any  Guarantor,  by way of  merger,  consolidation  or
otherwise,  or a sale or other  disposition  of all of the capital  stock of any
Guarantor, then such Guarantor (in the event of a sale or other disposition,  by
way of such a merger, consolidation or otherwise, of all of the capital stock of
such  Guarantor)  or the  corporation  acquiring the property (in the event of a
sale or  other  disposition  of all of the  assets  of such  Guarantor)  will be
released and relieved of any obligations under its Guarantee;  provided that the
Net Proceeds of such sale or other  disposition  are applied in accordance  with
the  applicable  provisions of the Indenture.  See  ?Repurchase at the Option of
Holders-Asset Sales.?

Optional Redemption

         The Senior Notes are not  redeemable at the  Company's  option prior to
December 1, 2001. Thereafter,  the Senior Notes are subject to redemption at any
time at the option of the  Company,  in whole or in part,  upon not less than 30
nor more than 60 days' notice,  in cash at the redemption  prices  (expressed as
percentages  of  principal  amount)  set forth  below,  plus  accrued and unpaid
interest  thereon to the  applicable  redemption  date,  if redeemed  during the
twelve-month period beginning on December 1 of the years indicated below:

           Year                                        Percentage
           2001.......................................  103.375%
           2002.......................................  101.688%
           2003 and thereafter........................  100.000%

         Notwithstanding  the  foregoing,  during the first 48 months  beginning
November 26, 1997, the Company may on any one or more occasions  redeem up to an
aggregate of 35% of the aggregate  principal  amount of Senior Notes ever issued
under the  Indenture  at a redemption  price equal to 110.125% of the  principal
amount  thereof,  plus  accrued  and  unpaid  interest,  if any,  thereon to the
redemption  date,  with  the net  cash  proceeds  of one or more  Public  Equity
Offerings;  provided  that at least  65% of the  aggregate  principal  amount of
Senior Notes ever issued under the  Indenture  remains  outstanding  immediately
after the  occurrence  of any such  redemption;  and provided  further that such
redemption  shall  occur  within 60 days of the date of the  closing of any such
Public Equity Offering.
<PAGE>


Selection and Notice

         If less than all of the Senior  Notes are to be  redeemed  at any time,
selection  of  Senior  Notes  for  redemption  will be made  by the  Trustee  in
compliance with the requirements of the principal national securities  exchange,
if any, on which the Senior Notes are listed, or, if the Senior Notes are not so
listed,  on a pro rata basis, by lot or by such method as the Trustee shall deem
fair and  appropriate;  provided that no Senior Notes of $1,000 or less shall be
redeemed in part.  Notices of redemption  shall be mailed by first class mail at
least 30 but not more than 60 days before the redemption  date to each holder of
Senior Notes to be redeemed at its registered address. Notices of redemption may
not be  conditional.  If any Senior  Note is to be  redeemed  in part only,  the
notice of redemption that relates to such Senior Note shall state the portion of
the  principal  amount  thereof to be  redeemed.  A new Senior Note in principal
amount equal to the unredeemed portion thereof will be issued in the name of the
holder  thereof  upon  cancellation  of the original  Senior Note.  Senior Notes
called for redemption become due on the date fixed for redemption.  On and after
the redemption  date,  interest  ceases to accrue on Senior Notes or portions of
them called for redemption.

Mandatory Redemption

         Except as set forth below under the caption  ??Repurchase at the Option
of Holders,? the Company is not required to make mandatory redemption or sinking
fund payments with respect to the Senior Notes.

Repurchase at the Option of Holders

Change of Control

         Upon the occurrence of a Change of Control, each Holder of Senior Notes
will have the right to require the Company to repurchase  all or any part (equal
to $1,000  or an  integral  multiple  thereof)  of such  holder's  Senior  Notes
pursuant  to the offer  described  below (the  ?Change of Control  Offer?) at an
offer price in cash equal to 101% of the  aggregate  principal  amount  thereof,
plus accrued and unpaid interest  thereon to the date of repurchase (the ?Change
of  Control  Payment?).  Within 60 days  following  any Change of  Control,  the
Company  will  mail a  notice  to each  Holder  describing  the  transaction  or
transactions  that  constitute  the Change of Control and offering to repurchase
Senior  Notes on the date  specified  in such  notice,  which  date  shall be no
earlier  than 30 days and no later  than 60 days  from the date  such  notice is
mailed  (the  ?Change of Control  Payment  Date?),  pursuant  to the  procedures
required by the Indenture and described in such notice.  The Company will comply
with the  requirements  of Rule  14e-1  under  the  Exchange  Act and any  other
securities  laws  and  regulations  thereunder  to  the  extent  such  laws  and
regulations are applicable in connection with the repurchase of the Senior Notes
as a result of a Change of Control.

         On the Change of Control  Payment Date, the Company will, to the extent
lawful,  (i) accept for payment all Senior  Notes or portions  thereof  properly
tendered  pursuant to the Change of Control Offer,  (ii) deposit with the Paying
Agent an amount equal to the Change of Control  Payment in respect of all Senior
Notes or portions thereof so tendered and (iii) deliver or cause to be delivered
to the  Trustee  the  Senior  Notes  so  accepted  together  with  an  Officers'
Certificate  stating the aggregate  principal amount of Senior Notes or portions
thereof being  purchased by the Company.  The Paying Agent will promptly mail to
each holder of Senior Notes so tendered  the Change of Control  Payment for such
Senior Notes,  and the Trustee will promptly  authenticate and mail (or cause to
be  transferred  by book  entry)  to each  holder  a new  Senior  Note  equal in
principal amount to any unpurchased portion of the Senior Notes surrendered,  if
any,  provided  that each such new Senior Note will be in a principal  amount of
$1,000 or an integral multiple  thereof.  The Company will publicly announce the
results of the Change of Control  Offer on or as soon as  practicable  after the
Change of Control Payment Date.

         The Change of Control  provisions  described  above will be  applicable
whether or not any other  provisions of the Indenture are applicable.  Except as
described  above with  respect to a Change of Control,  the  Indenture  does not
contain  provisions  that permit the Holders of the Senior Notes to require that
the Company  repurchase  or redeem the Senior  Notes in the event of a takeover,
recapitalization or similar transaction.

         It is expected  that future  Indebtedness  of the Company  will contain
prohibitions  of certain  events that would  constitute a Change of Control.  In
addition,  the exercise by the Holders of Senior Notes of their right to require
the Company to  repurchase  the Senior  Notes  could cause a default  under such
Indebtedness,  even  if the  Change  of  Control  itself  does  not,  due to the
financial  effect of such  repurchases  on the Company.  Finally,  the Company's
ability to pay cash to the  holders of Senior  Notes  upon a  repurchase  may be
limited  by  the  Company's  then  existing  financial   resources.   See  ?Risk
Factors-Inability to Purchase Senior Notes Upon Change of Control.?


<PAGE>



         The Company will not be required to make a Change of Control Offer upon
a Change of Control if a third  party  makes the Change of Control  Offer in the
manner, at the times and otherwise in compliance with the requirements set forth
in the Indenture applicable to a Change of Control Offer made by the Company and
purchases all Senior Notes validly  tendered and not withdrawn under such Change
of Control Offer.

         ?Change of Control?  means the occurrence of any of the following:  (i)
the sale, lease, transfer, conveyance or other disposition (other than by way of
merger or consolidation),  in one or a series of related transactions, of all or
substantially  all of the assets of the Company and its Subsidiaries  taken as a
whole to any ?person?  (as such term is used in Section 13(d)(3) of the Exchange
Act) other than the Principals or their Related Parties (as defined below); (ii)
the  adoption  of a plan  relating  to the  liquidation  or  dissolution  of the
Company;  (iii)  the  consummation  of  any  transaction   (including,   without
limitation,  any  merger  or  consolidation)  the  result  of  which is that any
?person? (as defined above), other than the Principals or their Related Parties,
becomes the ?beneficial  owner?  (as such term is defined in Rule 13d-3 and Rule
13d-5  under the  Exchange  Act,  except  that a person  shall be deemed to have
?beneficial  ownership?  of all  securities  that such  person  has the right to
acquire, whether such right is currently exercisable or is exercisable only upon
the occurrence of a subsequent condition),  directly or indirectly, of more than
50% of the Voting  Stock of the Company  (measured  by voting  power rather than
number of  shares);  or (iv) the first day on which a majority of the members of
the Board of Directors of the Company are not Continuing Directors. For purposes
of this  definition,  any  transfer of an equity  interest of an entity that was
formed for the purpose of  acquiring  Voting Stock of the Company will be deemed
to be a transfer of such  portion of such  Voting  Stock as  corresponds  to the
portion of such equity of such entity that has been so transferred.

         The definition of Change of Control  includes a phrase  relating to the
sale, lease, transfer,  conveyance or other disposition of ?all or substantially
all?  of the  assets  of the  Company  and its  Subsidiaries  taken  as a whole.
Although  there  is a  developing  body  of case  law  interpreting  the  phrase
?substantially  all,? there is no precise  established  definition of the phrase
under  applicable law.  Accordingly,  the ability of a holder of Senior Notes to
require  the  Company to  repurchase  such  Senior  Notes as a result of a sale,
lease, transfer,  conveyance or other disposition of less than all of the assets
of the Company and its Subsidiaries  taken as a whole to another Person or group
may be uncertain.

         ?Continuing  Directors?  means,  as of any date of  determination,  any
member of the Board of  Directors  of the  Company  who (i) was a member of such
Board of  Directors  on the Issue Date or (ii) was  nominated  for  election  or
elected to such  Board of  Directors  with the  approval  of a  majority  of the
Continuing  Directors  who  were  members  of  such  Board  at the  time of such
nomination or election.

     ?Principals? means Herbert S. Winokur, Jr. and Capricorn Investors II, L.P.

         ?Related  Party?  with respect to any  Principal  means (a) any greater
than 50% owned Subsidiary,  or spouse or immediate family member (in the case of
an individual) of such Principal or (b) trust, corporation,  general partnership
or other entity, the beneficiaries,  stockholders,  partners,  owners or Persons
beneficially  holding a greater than 50% controlling  interest of which consist,
or a  limited  partnership,  the  general  partner  of  which  consists,  of the
Principals  and/or such other Persons  referred to in the immediately  preceding
clause (a).

Asset Sales

         The  Indenture  will  provide  that the Company  will not, and will not
permit any of its  Subsidiaries  to,  consummate  an Asset  Sale  unless (i) the
Company (or the Subsidiary,  as the case may be) receives  consideration  at the
time of such Asset Sale at least equal to the fair market  value (in the case of
an Asset  Sale or Asset  Sales  aggregating  $10,000  or more,  evidenced  by an
officers'  certificate  delivered  to the Trustee  and, in the case of any Asset
Sale having a fair market  value or  resulting in net proceeds in excess of $5.0
million,  evidenced  by a resolution  of the Board of Directors  set forth in an
Officers'  Certificate  delivered  to the  Trustee)  of  the  assets  or  Equity
Interests  issued or sold or otherwise  disposed of and (ii) at least 75% of the
consideration therefor received by the Company or such Subsidiary is in the form
of cash,  provided  that the  amount  of (x) any  liabilities  (as  shown on the
Company's or such Subsidiary's most recent balance sheet), of the Company or any
Subsidiary (other than contingent  liabilities and liabilities that are by their
terms  subordinated  to the  Senior  Notes or any  guarantee  thereof)  that are
assumed by the  transferee of any such assets  pursuant to a customary  novation
agreement that releases the Company or such  Subsidiary  from further  liability
and (y) any securities,  notes or other  obligations  received by the Company or
any such Subsidiary  from such transferee that are immediately  converted by the
Company or such Subsidiary into cash (to the extent of the cash received), shall
be deemed to be cash for purposes of this provision.


<PAGE>




         Within 270 days after the  receipt  of any Net  Proceeds  from an Asset
Sale,  the Company  may apply such Net  Proceeds,  at its  option,  (a) to repay
senior  Indebtedness  of the Company or any  Guarantor or (b) to the making of a
Permitted  Investment,  the  making  of a  capital  expenditure  in a  Permitted
Business or the acquisition of long-term assets in a Permitted Business. Pending
the final  application  of any such Net  Proceeds,  the Company may  temporarily
reduce  Indebtedness  under a  Credit  Facility  or  otherwise  invest  such Net
Proceeds in any manner that is not prohibited by the Indenture. Any Net Proceeds
from Asset  Sales that are not  applied or  invested  as  provided  in the first
sentence of this paragraph will be deemed to constitute ?Excess Proceeds.?  When
the aggregate amount of Excess Proceeds  exceeds $5.0 million,  the Company will
be  required  to make an offer to all  holders of Senior  Notes (an ?Asset  Sale
Offer?) to purchase  the maximum  principal  amount of Senior  Notes that may be
purchased  out of the Excess  Proceeds,  at an offer  price in cash in an amount
equal to 100% of the principal  amount thereof plus accrued and unpaid  interest
thereon to the date of purchase,  in accordance with the procedures set forth in
the Indenture.  To the extent that the aggregate amount of Senior Notes tendered
pursuant  to an Asset Sale Offer is less than the Excess  Proceeds,  the Company
may use any remaining  Excess Proceeds for general  corporate  purposes.  If the
aggregate  principal  amount of Senior  Notes  surrendered  by  holders  thereof
exceeds the amount of Excess Proceeds, the Trustee shall select the Senior Notes
to be purchased on a pro rata basis.  Upon completion of such offer to purchase,
the amount of Excess Proceeds shall be reset at zero.

Certain Covenants

Restricted Payments

         The  Indenture  provides that the Company will not, and will not permit
any of its  Subsidiaries  to,  directly  or  indirectly:  (i) declare or pay any
dividend or make any other payment or  distribution  on account of the Company's
or any of its Subsidiaries' Equity Interests (including, without limitation, any
payment in connection with any merger or consolidation involving the Company) or
to the direct or indirect  holders of the Company's or any of its  Subsidiaries'
Equity   Interests  in  their   capacity  as  such  (other  than   dividends  or
distributions payable in Equity Interests (other than Disqualified Stock) of the
Company or dividends or distributions payable to the Company or any Wholly Owned
Subsidiary  of the  Company  that is a  Guarantor);  (ii)  purchase,  redeem  or
otherwise  acquire  or  retire  for value  (including,  without  limitation,  in
connection  with any merger or  consolidation  involving the Company) any Equity
Interests  of the  Company or any direct or  indirect  parent of the  Company or
other  Affiliate of the Company (other than any such Equity  Interests  owned by
the  Company or any Wholly  Owned  Subsidiary  of the  Company);  (iii) make any
payment on or with respect to, or purchase, redeem, defease or otherwise acquire
or retire for value any  Indebtedness  that is subordinated to the Senior Notes,
except a payment of interest or principal at Stated  Maturity;  or (iv) make any
Restricted  Investment (all such payments and other actions set forth in clauses
(i) through (iv) above being collectively referred to as ?Restricted Payments?),
unless, at the time of and after giving effect to such Restricted Payment:

                  (a) no Default or Event of Default  shall have occurred and be
         continuing or would occur as a consequence thereof;

                  (b) the Company would, at the time of such Restricted  Payment
         and after giving pro forma effect thereto as if such Restricted Payment
         had been made at the beginning of the applicable  four-quarter  period,
         have been permitted to incur at least $1.00 of additional  Indebtedness
         pursuant to the Fixed Charge Coverage Ratio test set forth in the first
         paragraph   of  the   covenant   described   below  under  the  caption
         "-Incurrence of Indebtedness and Issuance of Preferred Stock"; and

                  (c) such  Restricted  Payment,  together  with  the  aggregate
         amount of all other  Restricted  Payments  made by the  Company and its
         Subsidiaries  after  the  Issue  Date  (excluding  Restricted  Payments
         permitted  by  clause  (ii),  (iii)  or  (iv)  of the  next  succeeding
         paragraph),  is less  than the sum of (i) 50% of the  Consolidated  Net
         Income of the Company for the period (taken as one  accounting  period)
         from the  beginning of the first fiscal  quarter  commencing  after the
         Issue  Date to the end of the  Company's  most  recently  ended  fiscal
         quarter for which  internal  financial  statements are available at the
         time of such Restricted  Payment (or, if such  Consolidated  Net Income
         for such  period is a deficit,  less 100% of such  deficit),  plus (ii)
         100% of the  aggregate  net cash  proceeds  (other  than  any  proceeds
         referred to in the proviso to the first  sentence of the  definition of
         ?Investments?) received by the Company from the issue or sale since the
         Issue Date of Equity Interests of the Company (other than  Disqualified
         Stock) or of Disqualified  Stock or debt securities of the Company that
         have been  converted  into such  Equity  Interests  (other  than Equity
         Interests (or  Disqualified  Stock or convertible debt securities) sold
         to a  Subsidiary  of the Company and other than  Disqualified  Stock or
         convertible debt securities that have been converted into  Disqualified
         Stock),  plus (iii) to the extent that any Restricted  Investment  that
         was made after the Issue Date is sold for cash or otherwise  liquidated
         or repaid for cash,  the lesser of (A) the cash return of capital  with
         respect to such Restricted Investment (less the cost of disposition, if
         any) and (B) the initial amount of such Restricted Investment.
<PAGE>

         The  foregoing  provisions  will not  prohibit:  (i) the payment of any
dividend within 60 days after the date of declaration  thereof,  if at said date
of  declaration  such payment  would have  complied  with the  provisions of the
Indenture;  (ii) the  redemption,  repurchase,  retirement,  defeasance or other
acquisition of any subordinated  Indebtedness or Equity Interests of the Company
in  exchange  for,  or  out of the  net  cash  proceeds  of,  the  substantially
concurrent  sale (other than to a  Subsidiary  of the  Company) of, other Equity
Interests of the Company (other than any Disqualified Stock);  provided that the
amount of any such net cash proceeds that are utilized for any such  redemption,
repurchase,  retirement,  defeasance or other acquisition shall be excluded from
clause (c)(ii) of the preceding  paragraph;  (iii) the  defeasance,  redemption,
repurchase or other  acquisition of subordinated  Indebtedness with the net cash
proceeds  from an  incurrence of Permitted  Refinancing  Indebtedness;  (iv) the
payment of any  dividend  by a  Subsidiary  of the Company to the holders of any
Equity  Interests on a pro rata basis;  (v) the repurchase,  redemption or other
acquisition  or retirement  for value of any Equity  Interests of the Company or
any Subsidiary of the Company held by any member of the Company's (or any of its
Subsidiaries')   management  pursuant  to  any  management  equity  subscription
agreement or stock option agreement;  provided that the aggregate price paid for
all such repurchased,  redeemed,  acquired or retired Equity Interests shall not
exceed,  during any twelve-month period, an aggregate amount equal to the sum of
$250,000,  plus the amount of cash  proceeds  received by the  Company  from any
reissuance  of Equity  Interests by the Company to members of  management of the
Company or its Subsidiaries during such period,  which aggregate amount shall in
no event exceed $500,000 in any such period,  and no Default or Event of Default
shall have occurred and be continuing  immediately after such transaction;  (vi)
payments to MFH pursuant to the Tax Sharing  Agreement;  (vii) payments pursuant
to the  Pretzel  Time  Employment  Agreement  and the  Pretzel  Time  Management
Agreement; and (viii) the redemption or repurchase of preferred stock of Pretzel
Time outstanding on the Issue Date.

         The amount of all  Restricted  Payments  (other than cash) shall be the
fair  market  value on the date of the  Restricted  Payment of the  asset(s)  or
securities  proposed  to be  transferred  or  issued  by  the  Company  or  such
Subsidiary,  as the case may be,  pursuant to the Restricted  Payment.  The fair
market value of any non-cash Restricted Payment shall be determined by the Board
of Directors  whose  resolution  with respect  thereto shall be delivered to the
Trustee,  such  determination to be based upon an opinion or appraisal issued by
an accounting, appraisal or investment banking firm of national standing if such
fair market value  exceeds $2.0  million.  Not later than the date of making any
Restricted  Payment,  the  Company  shall  deliver to the  Trustee an  Officers'
Certificate  stating that such Restricted Payment is permitted and setting forth
the basis upon  which the  calculations  required  by the  covenant  ?Restricted
Payments?  were  computed,  together  with a copy  of any  fairness  opinion  or
appraisal required by the Indenture.

Incurrence of Indebtedness and Issuance of Preferred Stock

         The  Indenture  will  provide  that the Company  will not, and will not
permit any of its Subsidiaries to, directly or indirectly, create, incur, issue,
assume,   guarantee  or  otherwise   become   directly  or  indirectly   liable,
contingently  or  otherwise,   with  respect  to  (collectively,   ?incur?)  any
Indebtedness  (including  Acquired  Indebtedness)  and that the Company will not
issue any  Disqualified  Stock and will not  permit any of its  Subsidiaries  to
issue  any  shares of  preferred  stock;  provided  that the  Company  may incur
Indebtedness  (including Acquired  Indebtedness) or issue shares of Disqualified
Stock if:

                  (i) the Fixed Charge  Coverage  Ratio for the  Company's  most
         recently ended four full fiscal  quarters for which internal  financial
         statements are available  immediately  preceding the date on which such
         additional  Indebtedness  is  incurred  or such  Disqualified  Stock is
         issued  would have been at least (A) from the date of the  Indenture to
         December 31, 1999, 2.25 to 1 and (B)  thereafter,  2.5 to 1, determined
         on a pro forma  basis  (including  a pro forma  application  of the net
         proceeds  therefrom),  as  if  the  additional  Indebtedness  had  been
         incurred,  or the Disqualified  Stock had been issued,  as the case may
         be, at the beginning of such four-quarter period; and

                  (ii)  the   Weighted   Average   Life  to   Maturity  of  such
         Indebtedness is equal to or greater than the remaining Weighted Average
         Life to Maturity of the Senior  Notes,  provided  that this clause (ii)
         shall not apply in the case of Acquired Indebtedness.

         The  provisions of the first  paragraph of this covenant will not apply
to the incurrence of any of the following items of  Indebtedness  (collectively,
?Permitted Indebtedness?):


<PAGE>



               (i)  the  incurrence by the Company and its  Subsidiaries  of the
                    Existing Indebtedness other than the Senior Notes;

                  (ii)  the  incurrence  by the  Company  on the  Issue  Date of
         Indebtedness  represented by the Senior Notes in an aggregate principal
         amount not to exceed $100.0 million and the  Guarantees  thereof by the
         Guarantors;

                  (iii) the incurrence by the Company or any of its Subsidiaries
         of  Indebtedness  represented  by Capital Lease  Obligations,  mortgage
         financings or purchase money  obligations,  in each case,  incurred for
         the purpose of financing all or any part of the purchase  price or cost
         of construction or improvement of property,  plant or equipment used in
         the  business  of the  Company  or  such  Subsidiary,  in an  aggregate
         principal amount not to exceed $5.0 million at any time outstanding;

                  (iv) the incurrence by the Company or any of its  Subsidiaries
         of  Permitted  Refinancing  Indebtedness  in  exchange  for, or the net
         proceeds of which are used to refund, refinance or replace Indebtedness
         that was permitted by the Indenture to be incurred;

                  (v) the  incurrence by the Company or any of its  Subsidiaries
         of  intercompany  Indebtedness  between or among the Company and any of
         its Wholly Owned Subsidiaries,  provided that (A) if the Company is the
         obligor  on  such   Indebtedness,   such   Indebtedness   is  expressly
         subordinated  to the prior  payment in full in cash of all  Obligations
         with respect to the Senior Notes and (B)(1) any subsequent  issuance or
         transfer  of Equity  Interests  that  results in any such  Indebtedness
         being  held by a Person  other  than  the  Company  or a  Wholly  Owned
         Subsidiary and (2) any sale or other transfer of any such  Indebtedness
         to a Person that is not either the Company or a Wholly Owned Subsidiary
         shall be deemed,  in each case,  to  constitute  an  incurrence of such
         Indebtedness by the Company or such Subsidiary, as the case may be;

               (vi) the incurrence by the Company of Hedging  Obligations in the
                    ordinary course of business;

                  (vii) the incurrence of Indebtedness in connection with one or
         more standby letters of credit, guarantees, performance or surety bonds
         or  other  reimbursement  obligations,  in  each  case,  issued  in the
         ordinary course of business and not in connection with the borrowing of
         money or the  obtaining of advances or credit  (other than (A) advances
         or credit on open account, includible in current liabilities, for goods
         and  services  in the  ordinary  course  of  business  and on terms and
         conditions  customary in a Permitted  Business and (B) the extension of
         credit represented by such letter of credit,  guarantee,  bond or other
         obligation  itself),  provided  that any draw under or call upon any of
         the  foregoing is repaid in full within 45 days,  and provided  further
         that the aggregate amount of all Indebtedness incurred pursuant to this
         clause (vii) shall not exceed $5.0 million at any time outstanding;

                  (viii) the incurrence of Indebtedness  arising from agreements
         of  the  Company  or  a  Subsidiary   providing  for   indemnification,
         adjustment  of  purchase  price or similar  obligations,  in each case,
         incurred or assumed in connection with the disposition of any business,
         assets or Subsidiary (other than guarantees of Indebtedness incurred by
         any  Person  acquiring  all or a portion  of such  business,  assets or
         Subsidiary  for the purpose of financing  such  acquisition),  provided
         that the maximum aggregate  liability of all such Indebtedness shall at
         no time  exceed  50% of the gross  proceeds  actually  received  by the
         Company or such Subsidiary in connection with such disposition;

                  (ix) the guarantee by the Company or any of the  Guarantors of
         Indebtedness  of the Company or a  Subsidiary  of the Company that is a
         Guarantor  that was  permitted  to be incurred by another  provision of
         this covenant;

                  (x) the  incurrence  by Pretzel Time of  Indebtedness  under a
         working capital facility,  provided that the aggregate principal amount
         of all  Indebtedness  (with  letters of credit  being  deemed to have a
         principal  amount equal to the maximum  potential  liability of Pretzel
         Time  thereunder)  outstanding  thereunder  after giving effect to such
         incurrence,  including all Permitted Refinancing  Indebtedness incurred
         to  refund,  refinance  or  replace  any  other  Indebtedness  incurred
         pursuant to this clause  (x),  does not exceed an amount  equal to $1.0
         million;
<PAGE>

                  (xi) the incurrence by the Company of additional  Indebtedness
         (including  Indebtedness  under  a  Credit  Facility)  in an  aggregate
         principal  amount (or accreted  value,  as  applicable),  including all
         Permitted  Refinancing  Indebtedness  incurred to refund,  refinance or
         replace any other  Indebtedness  incurred pursuant to this clause (xi),
         not to exceed $15.0 million at any time outstanding;

                  (xii) the incurrence by the Company or any of its subsidiaries
         of  Acquired  Indebtedness  in an  aggregate  amount not to exceed $5.0
         million at any time outstanding;

                  (xiii) the guarantee by the Company or any of its Subsidiaries
         (other than MFB) of operating store lease obligations of the Company or
         any of its  Subsidiaries or any franchisee of the Company or any of its
         Subsidiaries  in the ordinary  course of business and  consistent  with
         past practice;

                  (xiv)  the  guarantee  by any  Subsidiary  of the  Company  of
         Indebtedness  of  the  Company  under  any  Credit  Facility  otherwise
         permitted to be incurred under the Indenture;

                  (xv) the incurrence by the Company of Indebtedness in the form
         of  notes  issued  in  connection  with  the  repurchase,   redemption,
         acquisition  or  retirement  of Equity  Interests of the Company or any
         Subsidiary  of the  Company in an amount not to exceed  $500,000 at any
         time  outstanding  and  subordinated  in right of payment to the Senior
         Notes; and

                  (xvi) the  incurrence  by the Company of  Indebtedness  or the
         guarantee by the Company of  Indebtedness  incurred by  franchisees  in
         connection  with the cost of  purchasing  a  franchise  and the cost of
         equipment in connection  with the set-up of a franchise,  provided that
         such Indebtedness or guarantee does not exceed $3.0 million at any time
         outstanding.

         For purposes of determining compliance with this covenant, in the event
that an  item of  Indebtedness  meets  the  criteria  of  more  than  one of the
categories of Permitted Debt described in clauses (i) through (xvii) above or is
entitled to be incurred  pursuant to the first  paragraph of this covenant,  the
Company shall, in its sole discretion, classify such item of Indebtedness in any
manner that complies with this  covenant and such item of  Indebtedness  will be
treated as having been incurred pursuant to only one of such clauses or pursuant
to the first paragraph hereof. Accrual of interest and the accretion of accreted
value will not be deemed to be an  incurrence  of  Indebtedness  for purposes of
this covenant.

Liens

         The  Indenture  provides that the Company will not, and will not permit
any of its Subsidiaries  to, directly or indirectly,  create,  incur,  assume or
suffer to exist any Lien on any asset now owned or  hereafter  acquired,  or any
income or profits  therefrom  or assign or convey  any right to  receive  income
therefrom, except Permitted Liens.

Dividend and Other Payment Restrictions Affecting Subsidiaries

         The  Indenture  provides that the Company will not, and will not permit
any of its Subsidiaries to, directly or indirectly, create or otherwise cause or
suffer  to exist or become  effective  any  encumbrance  or  restriction  on the
ability  of  any   Subsidiary   to  (a)(i)  pay  dividends  or  make  any  other
distributions to the Company or any of its Subsidiaries (A) on its Capital Stock
or (B) with respect to any other interest or  participation  in, or measured by,
its  profits,  or (ii) pay any  indebtedness  owed to the  Company or any of its
Subsidiaries,  (b)  make  loans  or  advances  to  the  Company  or  any  of its
Subsidiaries  or (c) transfer any of its  properties or assets to the Company or
any of its Subsidiaries,  except for such encumbrances or restrictions  existing
under or by reason of (i) Existing  Indebtedness as in effect on the Issue Date,
(ii)  the  Indenture  and the  Senior  Notes,  (iii)  applicable  law,  (iv) any
instrument  governing  Indebtedness or Capital Stock of a Person acquired by the
Company or any of its  Subsidiaries as in effect at the time of such acquisition
(except to the extent such  Indebtedness  was incurred in connection  with or in
contemplation  of such  acquisition),  which  encumbrance  or restriction is not
applicable to any Person, or the properties or assets of any Person,  other than
the Person, or the property or assets of the Person, so acquired, provided that,
in the case of Indebtedness, such Indebtedness was permitted by the terms of the
Indenture to be incurred, (v) by reason of customary  non-assignment  provisions
in leases entered into in the ordinary  course of business and  consistent  with
past practices, (vi) purchase money obligations or Capital Lease Obligations for
property acquired in the ordinary course of business that impose restrictions of
the nature  described in clause (iv) above on the  property so  acquired,  (vii)
Permitted Refinancing Indebtedness,  provided that the restrictions contained in
the agreements  governing such Permitted  Refinancing  Indebtedness  are no more
restrictive  than those contained in the agreements  governing the  Indebtedness
being  refinanced,  (viii)  customary  restrictions  imposed on the  transfer of
copyrighted or patented  materials and customary  provisions in agreements  that
restrict  the  assignees of such  agreements  or any rights  thereunder  or (ix)
restrictions  with respect to a Subsidiary of the Company imposed  pursuant to a
binding  agreement  relating to the sale or disposition of all or  substantially
all of the Capital Stock or assets of such Subsidiary.
<PAGE>

Merger, Consolidation, or Sale of Assets

         The Indenture  provides that the Company may not  consolidate  or merge
with or into (whether or not the Company is the surviving corporation), or sell,
assign, transfer, lease, convey or otherwise dispose of all or substantially all
of its  properties  or assets in one or more  related  transactions,  to another
corporation,   Person  or  entity  unless  (i)  the  Company  is  the  surviving
corporation  or the  entity  or the  Person  formed  by or  surviving  any  such
consolidation  or merger  (if other  than the  Company)  or to which  such sale,
assignment,  transfer,  lease,  conveyance or other  disposition shall have been
made is a corporation organized or existing under the laws of the United States,
any state thereof or the District of Columbia,  (ii) the entity or Person formed
by or surviving any such  consolidation or merger (if other than the Company) or
the entity or Person to which such sale, assignment, transfer, lease, conveyance
or other  disposition  shall have been made assumes all the  obligations  of the
Company  under the Senior  Notes and the  Indenture  pursuant to a  supplemental
indenture in a form reasonably  satisfactory to the Trustee,  (iii)  immediately
after such  transaction no Default or Event of Default exists and (iv) except in
the case of a merger of the Company  with or into a Wholly Owned  Subsidiary  of
the Company, the Company or the entity or Person formed by or surviving any such
consolidation  or merger  (if other  than the  Company),  or to which such sale,
assignment,  transfer,  lease,  conveyance or other  disposition shall have been
made (A) will have  Consolidated  Net Worth  immediately  after the  transaction
equal to or greater than the Consolidated  Net Worth of the Company  immediately
preceding  the  transaction  and (B) will, at the time of such  transaction  and
after giving pro forma effect thereto as if such transaction had occurred at the
beginning of the applicable  four-quarter period, be permitted to incur at least
$1.00 of additional  Indebtedness  pursuant to the Fixed Charge  Coverage  Ratio
test set forth in the first paragraph of the covenant  described above under the
caption "-Incurrence of Indebtedness and Issuance of Preferred Stock."

Transactions with Affiliates

         The  Indenture  provides that the Company will not, and will not permit
any of its  Subsidiaries  to, make any payment to, or sell,  lease,  transfer or
otherwise  dispose  of any of its  properties  or  assets  to, or  purchase  any
property  or  assets  from,  or  enter  into or make or amend  any  transaction,
contract, agreement,  understanding, loan, advance or guarantee with, or for the
benefit of, any Affiliate (each of the foregoing,  an ?Affiliate  Transaction?),
unless (i) such Affiliate  Transaction is on terms that are no less favorable to
the Company or the relevant  Subsidiary than those that would have been obtained
in a comparable  transaction by the Company or such Subsidiary with an unrelated
Person and (ii) the Company  delivers  to the  Trustee  (A) with  respect to any
Affiliate  Transaction  or series of related  Affiliate  Transactions  involving
aggregate  consideration in excess of $1.0 million, a resolution of the Board of
Directors set forth in an Officers'  Certificate  certifying that such Affiliate
Transaction  complies with clause (i) above and that such Affiliate  Transaction
has been  approved  by a majority of the  disinterested  members of the Board of
Directors and (B) with respect to any Affiliate Transaction or series of related
Affiliate  Transactions  involving  aggregate  consideration  in  excess of $5.0
million,  an  opinion  as to the  fairness  to the  holders  of  such  Affiliate
Transaction from a financial point of view issued by an accounting, appraisal or
investment banking firm of national standing,  provided that (u) payments to MFH
pursuant to the Tax Sharing Agreement, (v) any employment agreement entered into
by the Company or any of its Subsidiaries in the ordinary course of business and
consistent  with  the past  practice  of the  Company  or such  Subsidiary,  (w)
transactions  between  or  among  the  Company  and/or  its  Subsidiaries,   (x)
Restricted  Payments  that are  permitted  by the  provisions  of the  Indenture
described  above under the caption  "-Restricted  Payments,"  (y) the payment of
reasonable fees, expense reimbursements and customary indemnification,  advances
and other similar  arrangements to directors and officers of the Company and its
Subsidiaries  and (z)  reasonable  loans or advances to employees of the Company
and its  Subsidiaries  in the ordinary course of business of the Company or such
Subsidiary, in each case, shall not be deemed Affiliate Transactions.

Limitation on Issuances and Sales of Capital Stock of Wholly Owned Subsidiaries

         The  Indenture  provides  that the Company  (a) will not,  and will not
permit any Wholly Owned  Subsidiary of the Company to, transfer,  convey,  sell,
lease or otherwise  dispose of any Capital Stock of any Wholly Owned  Subsidiary
of the  Company  to any  Person  (other  than  the  Company  or a  Wholly  Owned
Subsidiary of the Company), unless (i) such transfer, conveyance, sale, lease or
other  disposition  is of all the Capital Stock of such Wholly Owned  Subsidiary
and (ii) the cash Net Proceeds from such transfer,  conveyance,  sale,  lease or
other  disposition are applied in accordance  with the covenant  described above
under the caption  ??Repurchase at the Option of Holders-Asset  Sales,?  and (b)
will not permit any Wholly Owned  Subsidiary  of the Company to issue any of its
Equity  Interests  (other  than,  if  necessary,  shares  of its  Capital  Stock
constituting  directors'  qualifying  shares)  to any  Person  other than to the
Company or a Wholly Owned Subsidiary of the Company.
<PAGE>

Additional Subsidiary Guarantees

         The  Indenture  provides  that  if  (i)  the  Company  or  any  of  its
Subsidiaries  shall acquire or create another  domestic wholly owned  Subsidiary
after the date of the  Indenture  having  assets (A) with a fair market value in
excess of $100,000 or (B)  consisting  of one or more stores or (ii) the Company
acquires all remaining common stock of Pretzel Time, then such newly acquired or
created Subsidiary or Pretzel Time, as the case may be, shall become a Guarantor
and execute a  Supplemental  Indenture  and  deliver an Opinion of  Counsel,  in
accordance with the terms of the Indenture.

Limitations on Issuances of Guarantees of Indebtedness

         The Indenture provides that the Company will not permit any Subsidiary,
directly or indirectly, to guarantee, or pledge any assets to secure the payment
of (other than as a result of a Permitted Lien),  any other  Indebtedness of the
Company or any Subsidiary of the Company, unless such Subsidiary  simultaneously
executes and delivers a  supplemental  indenture to the Indenture  providing for
the  Guarantee  of the  payment of the Senior  Notes by such  Subsidiary,  which
Guarantee shall be senior to or pari passu with such  Subsidiary's  guarantee of
or pledge to secure such other Indebtedness.  Notwithstanding the foregoing, any
such  Guarantee by a Subsidiary  of the Senior Notes shall  provide by its terms
that it shall be automatically and unconditionally  released and discharged upon
any sale,  exchange or transfer,  to any Person not an Affiliate of the Company,
of all of the  Company's  stock in, or all or  substantially  all the assets of,
such Subsidiary, which sale, exchange or transfer is made in compliance with the
applicable  provisions  of the  Indenture.  The form of such  Guarantee  will be
attached as an exhibit to the Indenture.

Business Activities

         The  Indenture  provides that the Company will not, and will not permit
any  Subsidiary  to,  engage in any  business  other than a Permitted  Business,
except  to  such  extent  as  would  not be  material  to the  Company  and  its
Subsidiaries taken as a whole.

         In  addition,  the  Indenture  provides  that (a) the Company  will not
engage in any Asset Sale  involving  MFB,  (b)  neither the Company nor MFB will
engage in any Asset Sale involving the ?Mrs.  Fields?  or ?Pretzel  Time?  brand
name and (c) for so long as MFB is a Subsidiary  of the  Company,  MFB shall not
incur any  Indebtedness  (other than its  Guarantee  of the Senior Notes and any
guarantee of Indebtedness under a Credit Facility).

Payments for Consent

         The  Indenture  provides  that  neither  the  Company  nor  any  of its
Subsidiaries  will,  directly  or  indirectly,  pay  or  cause  to be  paid  any
consideration,  whether by way of interest,  fee or otherwise,  to any holder of
any Senior Notes for or as an inducement to any consent,  waiver or amendment of
any of the terms or  provisions of the Indenture or the Senior Notes unless such
consideration  is  offered  to be paid or is paid to all  holders  of the Senior
Notes that  consent,  waive or agree to amend in the time frame set forth in the
solicitation documents relating to such consent, waiver or agreement.

Reports

         The Indenture  provides that,  whether or not required by the rules and
regulations of the Securities and Exchange  Commission  (the  ?Commission?),  so
long as any  Senior  Notes are  outstanding,  the  Company  will  furnish to the
holders of Senior Notes (i) all quarterly and annual financial  information that
would be required to be contained in a filing with the  Commission on Forms 10-Q
and  10-K  if the  Company  were  required  to  file  such  Forms,  including  a
?Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations?  and, with respect to the annual  information only, a report thereon
by the Company's certified independent  accountants and (ii) all current reports
that  would be  required  to be filed  with  the  Commission  on Form 8-K if the
Company were required to file such reports. In addition, whether or not required
by the rules and regulations of the Commission,  the Company will file a copy of
all such  information  and reports with the Commission  for public  availability
(unless the Commission will not accept such a filing) and make such  information
available to securities  analysts and  prospective  investors  upon request.  In
addition,  the Company and the  Guarantors  have agreed that, for so long as any
Senior  Notes  remain  outstanding,  they will  furnish to the holders of Senior
Notes and to securities analysts and prospective investors,  upon their request,
the information  required to be delivered  pursuant to Rule 144A(d)(4) under the
Securities Act.
<PAGE>

Events of Default and Remedies

         The Indenture provides that each of the following  constitutes an Event
of Default:  (i) default for 30 days in the payment  when due of interest on the
Senior  Notes;  (ii) default in payment when due of the principal of or premium,
if any,  on the Senior  Notes;  (iii)  failure by the  Company for 30 days after
notice to comply with any of its other agreements in the Indenture or the Senior
Notes;  (iv) default  under any mortgage,  indenture or  instrument  under which
there  may  be  issued  or by  which  there  may be  secured  or  evidenced  any
Indebtedness  for money borrowed by the Company or any of its  Subsidiaries  (or
the payment of which is  guaranteed  by the Company or any of its  Subsidiaries)
whether such Indebtedness or guarantee now exists, or is created after the Issue
Date,  which  default (A) is caused by a failure to pay principal of or premium,
if any, or interest on such  Indebtedness  prior to the  expiration of the grace
period  provided in such  Indebtedness  on the date of such  default (a ?Payment
Default?) or (B) results in the acceleration of such  Indebtedness  prior to its
express   maturity  and,  in  each  case,  the  principal  amount  of  any  such
Indebtedness,  together with the principal amount of any other such Indebtedness
under which there has been a Payment  Default or the  maturity of which has been
so  accelerated,  aggregates $2.5 million or more; (v) failure by the Company or
any of its  Subsidiaries  to pay final  judgments  aggregating in excess of $2.5
million,  which judgments are not paid,  discharged or stayed for a period of 60
days;  (vi)  certain  events of  bankruptcy  or  insolvency  with respect to the
Company  or any of its  Subsidiaries;  and  (vii)  except  as  permitted  by the
Indenture,  any  Guarantee  shall  be  held  in any  judicial  proceeding  to be
unenforceable  or invalid or shall  cease for any reason to be in full force and
effect or any Guarantor, or any Person acting on behalf of any Guarantor,  shall
deny or disaffirm its obligations under its Guarantee.

         If any Event of Default  occurs and is  continuing,  the Trustee or the
holders of at least 25% in principal amount of the then outstanding Senior Notes
may  declare  all  the  Senior   Notes  to  be  due  and  payable   immediately.
Notwithstanding  the foregoing,  in the case of an Event of Default arising from
certain  events of bankruptcy or  insolvency,  with respect to the Company,  any
Significant Subsidiary or any group of Subsidiaries that, taken together,  would
constitute a Significant  Subsidiary,  all outstanding  Senior Notes will become
due and payable  without  further action or notice.  Holders of the Senior Notes
may not  enforce the  Indenture  or the Senior  Notes  except as provided in the
Indenture.  Subject to certain  limitations,  holders of a majority in principal
amount of the then  outstanding  Senior  Notes may  direct  the  Trustee  in its
exercise of any trust or power.  The Trustee may  withhold  from  holders of the
Senior  Notes  notice of any  continuing  Default or Event of Default  (except a
Default or Event of Default relating to the payment of principal or interest) if
it determines that withholding notice is in their interest.

         In the case of any Event of Default  occurring by reason of any willful
action (or  inaction)  taken (or not taken) by or on behalf of the Company  with
the intention of avoiding payment of the premium that the Company would have had
to pay if the Company  then had elected to redeem the Senior  Notes  pursuant to
the optional redemption provisions of the Indenture, an equivalent premium shall
also become and be  immediately  due and payable to the extent  permitted by law
upon the  acceleration  of the Senior Notes. If an Event of Default occurs prior
to December 1, 2001 by reason of any willful action (or inaction)  taken (or not
taken)  by or on  behalf of the  Company  with the  intention  of  avoiding  the
prohibition  on redemption  of the Senior Notes prior to December 1, 2001,  then
the premium  specified in the Indenture  shall also become  immediately  due and
payable  to the  extent  permitted  by law upon the  acceleration  of the Senior
Notes.

         The holders of a majority in aggregate  principal  amount of the Senior
Notes then  outstanding by notice to the Trustee may on behalf of the holders of
all of the Senior Notes waive any  existing  Default or Event of Default and its
consequences under the Indenture except a continuing Default or Event of Default
in the payment of interest on, or the principal of, the Senior Notes.

         The Company is required to deliver to the Trustee  annually a statement
regarding  compliance  with the  Indenture,  and the  Company is  required  upon
becoming  aware of any Default or Event of Default,  to deliver to the Trustee a
statement specifying such Default or Event of Default.


<PAGE>


No Personal Liability of Directors, Officers, Employees and Stockholders

         No director,  officer,  employee,  incorporator  or  stockholder of the
Company,  as such,  shall have any liability for any  obligations of the Company
under the Senior Notes,  the Indenture or for any claim based on, in respect of,
or by reason of, such obligations or their creation. Each Holder of Senior Notes
by accepting a Senior Note waives and releases  all such  liability.  The waiver
and release are part of the consideration for issuance of the Senior Notes. Such
waiver may not be effective to waive  liabilities  under the federal  securities
laws and it is the view of the  Commission  that such a waiver is against public
policy.


Legal Defeasance and Covenant Defeasance

         The Company  may,  at its option and at any time,  elect to have all of
its obligations  discharged with respect to the outstanding Senior Notes ("Legal
Defeasance") except for (i) the rights of Holders of outstanding Senior Notes to
receive  payments in respect of the principal of, premium,  if any, and interest
on such  Senior  Notes when such  payments  are due from the trust  referred  to
below,  (ii)  the  Company's  obligations  with  respect  to  the  Senior  Notes
concerning  issuing  temporary  Senior  Notes,  registration  of  Senior  Notes,
mutilated,  destroyed,  lost or stolen  Senior Notes and the  maintenance  of an
office or agency for  payment  and money for  security  payments  held in trust,
(iii) the rights,  powers, trusts, duties and immunities of the Trustee, and the
Company's  obligations  in connection  therewith  and (iv) the Legal  Defeasance
provisions of the Indenture.  In addition, the Company may, at its option and at
any time,  elect to have the obligations of the Company released with respect to
certain  covenants that are described in the Indenture  ("Covenant  Defeasance")
and thereafter any omission to comply with such obligations shall not constitute
a Default or Event of Default  with  respect to the Senior  Notes.  In the event
Covenant   Defeasance  occurs,   certain  events  (not  including   non-payment,
bankruptcy, receivership,  rehabilitation and insolvency events) described under
"Events of Default and Remedies"  will no longer  constitute an Event of Default
with respect to the Senior Notes.


         In order to exercise  either Legal  Defeasance or Covenant  Defeasance,
(i) the Company must  irrevocably  deposit with the Trustee,  in trust,  for the
benefit of the holders of the Senior Notes, cash in U.S.  dollars,  non-callable
Government  Securities,  or a  combination  thereof,  in such amounts as will be
sufficient, in the opinion of a nationally recognized firm of independent public
accountants,  to pay the  principal  of,  premium,  if any,  and interest on the
outstanding Senior Notes on the stated maturity or on the applicable  redemption
date, as the case may be, and the Company must specify  whether the Senior Notes
are being defeased to maturity or to a particular  redemption  date, (ii) in the
case of Legal  Defeasance,  the Company  shall have  delivered to the Trustee an
opinion of counsel in the United  States  reasonably  acceptable  to the Trustee
confirming  that (A) the Company has received  from, or there has been published
by, the Internal Revenue Service a ruling or (B) since the Issue Date, there has
been a change in the  applicable  federal  income tax law, in either case to the
effect that,  and based thereon such opinion of counsel shall confirm that,  the
Holders of the outstanding Senior Notes will not recognize income,  gain or loss
for federal income tax purposes as a result of such Legal Defeasance and will be
subject to federal income tax on the same amounts, in the same manner and at the
same  times  as  would  have  been the  case if such  Legal  Defeasance  had not
occurred,  (iii) in the case of  Covenant  Defeasance,  the  Company  shall have
delivered to the Trustee an opinion of counsel in the United  States  reasonably
acceptable to the Trustee  confirming that the holders of the outstanding Senior
Notes will not recognize income, gain or loss for federal income tax purposes as
a result of such Covenant  Defeasance  and will be subject to federal income tax
on the same amounts, in the same manner and at the same times as would have been
the case if such Covenant Defeasance had not occurred,  (iv) no Default or Event
of Default  shall have  occurred and be  continuing  on the date of such deposit
(other than a Default or Event of Default  resulting from the borrowing of funds
to be applied to such  deposit) or insofar as Events of Default from  bankruptcy
or insolvency events are concerned, at any time in the period ending on the 91st
day after the date of deposit,  (v) such Legal Defeasance or Covenant Defeasance
will not result in a breach or violation of, or constitute a default under,  any
material agreement or instrument (other than the Indenture) to which the Company
or any of its  Subsidiaries  is a party or by which  the  Company  or any of its
Subsidiaries  is bound,  (vi) the Company must have  delivered to the Trustee an
opinion of counsel to the effect that, after the 91st day following the deposit,
the trust funds will not be subject to the effect of any applicable  bankruptcy,
insolvency,   reorganization   or  similar  laws  affecting   creditors'  rights
generally,   (vii)  the  Company  must  deliver  to  the  Trustee  an  Officers'
Certificate stating that the deposit was not made by the Company with the intent
of  preferring  the  holders  of Senior  Notes over the other  creditors  of the
Company  with  the  intent  of  defeating,  hindering,  delaying  or  defrauding
creditors  of the Company or others and (viii) the Company  must  deliver to the
Trustee an Officers'  Certificate  and an opinion of counsel,  each stating that
all conditions  precedent  provided for relating to the Legal  Defeasance or the
Covenant Defeasance have been complied with.

<PAGE>

Transfer and Exchange

         A Holder may transfer or exchange  Senior Notes in accordance  with the
Indenture.  The  Registrar  and the Trustee  may  require a holder,  among other
things,  to furnish  appropriate  endorsements  and transfer  documents  and the
Company  may  require  a holder to pay any  taxes  and fees  required  by law or
permitted by the Indenture.  The Company is not required to transfer or exchange
any Senior Note selected for  redemption.  Also,  the Company is not required to
transfer or exchange  any Senior Note for a period of 15 days before a selection
of Senior Notes to be redeemed.

         The registered  holder of a Senior Note will be treated as the owner of
it for all purposes.


Amendment, Supplement and Waiver

         Except as provided in the next two succeeding paragraphs, the Indenture
or the  Senior  Notes may be  amended or  supplemented  with the  consent of the
Holders  of at least a majority  in  principal  amount of the Senior  Notes then
outstanding (including, without limitation, consents obtained in connection with
a purchase of, or tender offer or exchange  offer for,  Senior  Notes),  and any
existing default or compliance with any provision of the Indenture or the Senior
Notes may be waived with the  consent of the holders of a majority in  principal
amount of the then  outstanding  Senior Notes  (including  consents  obtained in
connection with a tender offer or exchange offer for Senior Notes).

         Without the consent of each Holder affected, an amendment or waiver may
not (with  respect to any Senior  Notes held by a  non-consenting  Holder):  (i)
reduce the  principal  amount of Senior  Notes whose  holders must consent to an
amendment,  supplement  or waiver;  (ii) reduce the  principal  of or change the
fixed  maturity of any Senior Note or alter the  provisions  with respect to the
redemption of the Senior Notes (other than provisions  relating to the covenants
described above under the caption ("Repurchase at the Option of Holders"); (iii)
reduce the rate of or change  the time for  payment  of  interest  on any Senior
Note; (iv) waive a Default or Event of Default in the payment of principal of or
premium,  if any,  or  interest  on the Senior  Notes  (except a  rescission  of
acceleration  of the  Senior  Notes by the  Holders  of at least a  majority  in
aggregate  principal  amount of the  Senior  Notes  and a waiver of the  payment
default that resulted from such acceleration);  (v) make any Senior Note payable
in money other than that stated in the Senior Notes; (vi) make any change in the
provisions of the  Indenture  relating to waivers of past Defaults or the rights
of holders of Senior Notes to receive  payments of  principal of or premium,  if
any, or interest on the Senior  Notes;  (vii) waive a  redemption  payment  with
respect  to any  Senior  Note  (other  than  a  payment  required  by one of the
covenants  described  above  under the  caption  ("Repurchase  at the  Option of
Holders");  or (viii)  make any  change in the  foregoing  amendment  and waiver
provisions.


         Notwithstanding  the  foregoing,  without  the consent of any holder of
Senior Notes,  the Company and the Trustee may amend or supplement the Indenture
or the Senior Notes to cure any ambiguity,  defect or inconsistency,  to provide
for  uncertificated  Senior  Notes in  addition  to or in place of  certificated
Senior Notes,  to provide for the  assumption of the  Company's  obligations  to
holders of Senior  Notes in the case of a merger or  consolidation,  to make any
change that would  provide any  additional  rights or benefits to the holders of
Senior  Notes or that  does not  adversely  affect  the legal  rights  under the
Indenture of any such holder,  or to comply with  requirements of the Commission
in order to effect or maintain  the  qualification  of the  Indenture  under the
Trust Indenture Act.

<PAGE>

Concerning the Trustee

         The  Indenture  contains  certain  limitations  on  the  rights  of the
Trustee, should it become a creditor of the Company, to obtain payment of claims
in certain cases, or to realize on certain  property  received in respect of any
such claim as security or otherwise.  The Trustee will be permitted to engage in
other  transactions;  however,  if it acquires any conflicting  interest it must
eliminate such conflict  within 90 days,  apply to the Commission for permission
to continue or resign.

         The holders of a majority in principal  amount of the then  outstanding
Senior  Notes  will  have the  right to direct  the  time,  method  and place of
conducting any  proceeding  for exercising any remedy  available to the Trustee,
subject to certain  exceptions.  The Indenture provides that in case an Event of
Default shall occur (which shall not be cured), the Trustee will be required, in
the  exercise  of its power,  to use the degree of care of a prudent  man in the
conduct of his own  affairs.  Subject to such  provisions,  the Trustee  will be
under no  obligation to exercise any of its rights or powers under the Indenture
at the request of any holder of Senior  Notes,  unless  such  holder  shall have
offered to the Trustee  security and  indemnity  satisfactory  to it against any
loss, liability or expense.


Additional Information

         Anyone who receives this  Prospectus may obtain a copy of the Indenture
and  Registration  Rights  Agreement  without charge by writing to Mrs.  Fields'
Original  Cookies,  Inc., 462 West Bearcat Drive,  Salt Lake City, Utah,  84115,
Attention: Michael Ward.

Book-Entry, Delivery and Form

         New Senior Notes  exchanged for Old Senior Notes through the Book-Entry
Transfer  Facility  may be  represented  by one or more  Global  Notes (the "New
Global  Notes").  One New Global Note shall be issued with  respect to each $100
million aggregate  principal amount at maturity of the New Global Notes. The New
Global  Notes will be issued on the date of the  closing of the  Exchange  Offer
with  the  Trustee,   as  custodian  of  The   Depository   Trust  Company  (the
"Depository"),  pursuant to a FAST  Balance  Certificate  Agreement  between the
Trustee  and DTC and  registered  in the name of Cede & Co.,  as  nominee of DTC
(such nominee being referred to herein as the "Global Holder").

         New Senior Notes  exchanged  for Old Senior Notes which are in the form
of registered  definitive  certificates (the "Certificate Notes") will be issued
in the form of Certificated  Notes.  Such Certificate  Notes may, unless the New
Global Note has previously been exchanged for  Certificated  Notes, be exchanged
for an interest in the New Global Note  representing the principal amount of New
Senior Notes being transferred.

         The  Depository has advised the Company that a  limited-purchase  trust
company  was  created to hold  securities  for its  participating  organizations
(collectively,  the  "Participants" or the "Depository's  Participants")  and to
facilitate  the clearance  and  settlement of  transactions  in such  securities
between  Participants  through electronic  book-entry changes in accounts of its
Participants.  The  Depository's  Participants  include  securities  brokers and
dealers (including the Initial Purchasers),  banks and trust companies, clearing
corporations and certain other organizations.  Access to the Depository's system
is also  available to the other  entities  such as banks,  brokers,  dealers and
trust companies (collectively,  the "Indirect Participants" or the "Depository's
Indirect  Participants") that clear through or maintain a custodial relationship
with  a  Participant,  either  directly  or  indirectly.  Persons  who  are  not
Participants  may  beneficially  own  securities  held  by or on  behalf  of the
Depository  only  through  the  Depository's  Participants  or the  Depository's
Indirect Participants.

<PAGE>

         The Company  expects that  pursuant to  procedures  established  by the
Depository (i) upon deposit of the New Global Notes,  the Depository will credit
the accounts of  Participants  with portions of the New Global  Notes;  and (ii)
ownership  of the New  Senior  Notes  will be  shown  on,  and the  transfer  of
ownership  thereof will be effected  only  through,  records  maintained  by the
Depository (with respect to the interests of the Depository's participants), the
Depository's  Participants and the Depository's Indirect Participants.  The laws
of some states require that certain persons take physical delivery in definitive
form of  securities  that they own.  Consequently,  the ability to transfer  New
Senior Notes will be limited to such extent.

         For so long as the  Global  Holder is the  registered  owner of any New
Senior  Notes the Global  Holder will be  considered  the sole owner of such New
Senior Notes outstanding under the Indenture.  Except as provided below,  owners
of  beneficial  interests  in a New Global Note will not be entitled to have New
Senior Notes represented by such New Global Note registered in their names, will
not receive or be  entitled to receive  physical  delivery of  Certificated  New
Senior Notes, and will not be considered the owners or holders thereof under the
Indenture  for any  purpose.  As a  result,  the  ability  of a person  having a
beneficial  interest  in New Senior  Notes  represented  by a New Global Note to
pledge  such  interest  to persons or entities  that do not  participate  in the
Depository's  system or to otherwise  take actions in respect of such  interest,
may be affected by the lack of physical  certificate  evidencing  such interest.
Accordingly,  each person owning a beneficial interest in a New Global Note must
rely  on  the  procedures  of  the  Depository  and,  if  such  person  is not a
Participant or an Indirect  Participant,  on the  procedures of the  Participant
through which such person owns its interest,  to exercise any rights of a holder
under such New Global Note of the Indenture.

         Neither the Company nor the  Trustee  will have any  responsibility  or
liability for any aspect of the records  relating to or payments made on account
of New  Senior  Notes by the  Depository,  or for  maintaining,  supervising  or
reviewing any records of the Depository relating to such New Senior Notes.

         Payments in respect of the principal of, premium,  if any, and interest
on any New  Senior  Notes  registered  in the  name of a  Global  Holder  on the
applicable record date will be payable by Trustee to or at the direction of such
Global  Holder in its capacity as the  registered  holder  under the  Indenture.
Under the terms of the  Indenture,  the Company and the  Trustees  may treat the
persons in whose name the New Senior Notes,  including the New Global Notes, are
registered as the owners  thereof for the purpose of receiving such payments and
for any and all other purposes whatsoever. Consequently, neither the Company nor
the Trustee has or will have any  responsibility or liability for the payment of
such  amounts to  beneficial  owners of New Senior Notes  (including  principal,
premium,  if any and  interest),  or to  immediately  credit the accounts of the
relevant  Participants  with such  payment,  in amounts  proportionate  to their
respective  interests in the New Global Notes in principal  amount of beneficial
interests  in the relevant  security as shown on the records of the  Depository.
Payments  by  the  Depository's   Participants  and  the  Depository's  Indirect
Participants  to the  beneficial  owners of New Senior Notes will be governed by
standing  instructions and customary  practice and will be the responsibility of
the Depository's Participant or the Depository's Indirect Participants.

Certificated Securities

         If (i) the Company  notifies the Trustee in writing that the Depository
is no longer willing or able to act as a depository and the Company is unable to
locate a qualified  successor within 90 days or (ii) the Company, at its option,
notifies  the Trustee in writing that it elects to cause the issuance of the New
Senior Notes in definitive form under the Indenture, then, upon surrender by the
relevant  Global  Holder of its New Global  Note,  New Senior Notes in such form
will be issued  to each  person  that  such  Global  Holder  and the  Depository
identifies as the beneficial owner of the related New Senior Notes. In addition,
subject to certain  conditions,  any person having a beneficial  interest in the
New Global Note may,  upon  request to the  Trustee,  exchange  such  beneficial
interest for Certificated New Senior Notes. Upon any such issuance,  the Trustee
is required to register such New Senior Notes in the name of, and cause the same
to be delivered to, such person or persons (or the nominee of any thereof). Such
New Senior Notes would be issued in fully registered forms.

<PAGE>

Same-Day Settlement and Payment

         The Indenture requires that payments in respect of the New Senior Notes
represented by the New Global Notes (including  principal,  premium, if any, and
interest) be made by wire transfer of  immediately-available,  same-day funds to
the accounts  specified by the Holder of interest in such New Global Note.  With
respect to Certificated  New Senior Notes, the Company will make all payments of
principal,    premium,   if   any,   and   interest,   by   wire   transfer   of
immediately-available funds to the accounts specified by the holders thereof or,
if no such  account  is  specified,  by  mailing a check to each  such  Holder's
registered   address.   The  Company  expects  that  secondary  trading  in  the
Certificated  New Senior  Notes  will also be  settled in  immediately-available
funds.


Exchange Offer; Registration Rights

     The Company,  the  Guarantor  and the Initial  Purchasers  entered into the
Registration Rights Agreement on November 26, 1997 (the "Issue Date").  Pursuant
to the Registration  Rights Agreement,  the Company and the Guarantor agreed (i)
to file with the Commission the Registration  Statement under the Securities Act
with respect to the New Senior  Notes within 60 days,  (ii) that the Company and
the  Guarantor  will use their best efforts to have the  Registration  Statement
declared  effective  by the  Commission  on or prior to 120 days after the Issue
Date,  and (iii) unless the Exchange  Offer would not be permitted by applicable
law or Commission  policy,  the Company will commence the Exchange Offer and use
its best  efforts  to issue on or prior to 30  business  days  after the date on
which the Registration  Statement is declared  effective by the Commission,  New
Senior Notes in exchange for all Old Senior Notes  tendered prior thereto in the
Exchange  Offer.  If (a)  the  Company  and the  Guarantor  failed  to file  the
Registration  Statement  on or before  the date  specified  for such  filing the
Registration  Statement is not declared  effective by the Commission on or prior
to the date specified for such effectiveness (the "Effectiveness  Target Date"),
or (b) the Company  fails to  consummate  the Exchange  Offer within 30 business
days  of  the  Effectiveness  Target  Date  with  respect  to  the  Registration
Statement,   or  (c)  the  Registration  Statement  is  declared  effective  but
thereafter  ceases to be  effective  or usable in  connection  with  resales  of
Transfer Restricted  Securities during the periods specified in the Registration
Rights Agreement (each such event referred to in clauses (a) through (c) above a
"Registration Default"), then the Company and the Guarantors will pay liquidated
damages ("Liquidated  Damages") to each holder of Old Senior Notes, with respect
to the first 90-day period  immediately  following  the  occurrence of the first
Registration  Default in an amount  equal to $.05 per week per $1,000  principal
amount of Senior Notes held by such holder. The amount of the Liquidated Damages
will increase by an additional $.05 per week per $1,000  principal amount of Old
Senior  Notes  with  respect  to  each   subsequent   90-day  period  until  all
Registration  Defaults  have been cured,  up to a maximum  amount of  Liquidated
Damages of $.20 per week per $1,000  principal  amount of Old Senior Notes.  All
accrued  Liquidated  Damages will be paid by the Company on each Damages Payment
Date (which  correspond  to Interest  Payment  Dates on the Senior Notes) to the
Global  Holder by wire  transfer of  immediately  available  funds or by federal
funds check and to holders of Certificated  Old Senior Notes by wire transfer to
the  accounts  specified  by them  or by  mailing  checks  to  their  registered
addresses if no such  accounts  have been  specified.  Following the cure of all
Registration Defaults, the accrual of Liquidated Damages will cease. The company
and the  Guarantor  initially  filed the  Registration  Statement on January 29,
1998, 64 days after the Issue Date. In addition,  the Registration Statement was
declared  effective on April 24, 1998,  29 days after the  Effectiveness  Target
Date. As a result, the Company is obligated to pay $30,000 in Liquidated Damages
to Holders of the Old Senior Notes.


Certain Definitions

         Set forth  below  are  certain  defined  terms  used in the  Indenture.
Reference is made to the Indenture for a full  disclosure of all such terms,  as
well as any other  capitalized  terms  used  herein for which no  definition  is
provided.

         ?Accounting  Firm?  means any of Arthur Andersen LLP, Coopers & Lybrand
L.L.P.,  Deloitte & Touche  LLP,  Ernst & Young LLP,  KPMG Peat  Marwick LLP and
Price Waterhouse LLP or any of their successor firms.

         ?Acquired  Indebtedness?  means,  with respect to any specified Person,
(i)  Indebtedness  of any other Person existing at the time such other Person is
merged with or into or became a Subsidiary of such specified Person,  excluding,
however,  Indebtedness incurred in connection with, or in contemplation of, such
other Person  merging with or into or becoming a  Subsidiary  of such  specified
Person,  and (ii) Indebtedness  secured by a Lien encumbering any asset acquired
by such specified Person.

         ?Affiliate?  of any specified Person means any other Person directly or
indirectly  controlling  or  controlled  by or under  direct or indirect  common
control with such specified Person.  For purposes of this definition,  ?control?
(including, with correlative meanings, the terms ?controlling,?  ?controlled by?
and ?under common control with?), as used with respect to any Person, shall mean
the  possession,  directly  or  indirectly,  of the power to direct or cause the
direction  of the  management  or policies of such Person,  whether  through the
ownership  of voting  securities,  by  agreement  or  otherwise;  provided  that
beneficial  ownership of 10% or more of the voting  securities of a Person shall
be deemed to be control.

         ?Asset Sale? means (i) the sale, lease, conveyance or other disposition
of any assets or rights  (including,  without  limitation,  by way of a sale and
leaseback)  other than sales of  inventory  in the  ordinary  course of business
consistent  with past practices  (provided that the sale,  lease,  conveyance or
other  disposition of all or substantially  all of the assets of the Company and
its  Subsidiaries  taken as a whole will be  governed by the  provisions  of the
Indenture  described  above  under the  caption  ??Repurchase  at the  Option of
Holders-Change  of  Control?  and/or the  provisions  described  above under the
caption ??Certain Covenants-Merger, Consolidation, or Sale of Assets? and not by
the  provisions of the Asset Sale  covenant),  and (ii) the issue or sale by the
Company or any of its  Subsidiaries of Equity  Interests of any of the Company's
Subsidiaries,  in the case of either  clause  (i) or (ii),  whether  in a single
transaction  or a series of  related  transactions  (A) that have a fair  market
value in  excess  of $1.0  million  or (B) for net  proceeds  in  excess of $1.0
million.  Notwithstanding the foregoing, (i) a transfer of assets by the Company
to a Wholly Owned  Subsidiary or by a Wholly Owned  Subsidiary to the Company or
to another Wholly Owned  Subsidiary,  (ii) an issuance of Equity  Interests by a
Wholly Owned  Subsidiary to the Company or to another  Wholly Owned  Subsidiary,
(iii) a Restricted  Payment that is  permitted by the covenant  described  above
under the caption  "-Certain  Covenants-Restricted  Payments," (iv) arrangements
providing  for the receipt by the Company of franchise  and royalty fees but not
otherwise involving the sale of assets of the Company or any of its Subsidiaries
(other than inventory in the ordinary  course of business) and (v) a disposition
of any Non-Core Stores will not be deemed to be Asset Sales.

         ?Capital Lease Obligation? means, at the time any determination thereof
is to be made,  the amount of the  liability in respect of a capital  lease that
would  at such  time  be  required  to be  capitalized  on a  balance  sheet  in
accordance with GAAP.

         ?Capital  Stock?  means  (i) in the  case of a  corporation,  corporate
stock,  (ii) in the  case of an  association  or  business  entity,  any and all
shares,  interests,   participations,   rights  or  other  equivalents  (however
designated)  of corporate  stock,  (iii) in the case of a partnership or limited
liability  company,  partnership  or membership  interests  (whether  general or
limited) and (iv) any other interest or  participation  that confers on a Person
the right to receive a share of the profits and losses of, or  distributions  of
assets of, the issuing Person.

         ?Cash  Equivalents?  means (i) United States  dollars,  (ii) securities
issued  or  directly  and fully  guaranteed  or  insured  by the  United  States
government or any agency or  instrumentality  thereof  having  maturities of not
more than six  months  from the date of  acquisition,  (iii)  marketable  direct
obligations  issued by any State of the United States or any local government or
other  political  subdivision  thereof rated (at the time of the  acquisition of
such  security)  at least ?AA? by S&P or the  equivalent  thereof by Moody's and
having  maturities  of not  more  than one year  from  the  acquisition  of such
security,  (iv)  certificates  of deposit  and  eurodollar  time  deposits  with
maturities  of six  months  or  less  from  the  date of  acquisition,  bankers'
acceptances  with  maturities  not  exceeding  six  months  and  overnight  bank
deposits,  in each case,  with any domestic  commercial  bank having capital and
surplus in excess of $500 million and a Keefe Bank Watch Rating of ?B? or better
or with any registered  broker-dealer  whose  commercial paper is rated at least
?A-1? by S&P or the equivalent  thereof by Moody's,  (v) repurchase  obligations
with a term of not more than seven days for  underlying  securities of the types
described  in  clauses  (ii) and (iv)  above  entered  into  with any  financial
institution  meeting the  qualifications  specified  in clause (iv) above,  (vi)
commercial  paper  rated at least  ?A-1?  by S&P or the  equivalent  thereof  by
Moody's  and,  in each  case,  maturing  within  six  months  after  the date of
acquisition,  and (vii)  investments  in money  market funds all of whose assets
consist of securities described in clauses (ii) through (vi) above.

         ?Commission? means the Securities and Exchange Commission.
<PAGE>

         ?Consolidated  Cash  Flow?  means,  with  respect to any Person for any
period,  the  Consolidated Net Income of such Person for such period plus (i) an
amount equal to any extraordinary  loss plus any net loss realized in connection
with an Asset Sale (to the extent such losses were  deducted in  computing  such
Consolidated  Net  Income),  plus (ii)  provision  for taxes  based on income or
profits of such Person and its Subsidiaries for such period,  to the extent that
such provision for taxes was included in computing such Consolidated Net Income,
plus (iii) consolidated interest expense of such Person and its Subsidiaries for
such period, whether paid or accrued and whether or not capitalized  (including,
without  limitation,  amortization  of debt  issuance  costs and original  issue
discount,  non-cash interest  payments,  the interest  component of any deferred
payment  obligations,  the interest  component of all payments  associated  with
Capital  Lease  Obligations,  commissions,  discounts and other fees and charges
incurred in respect of letter of credit or bankers' acceptance  financings,  and
net payments (if any) pursuant to Hedging  Obligations),  to the extent that any
such expense was deducted in computing such  Consolidated Net Income,  plus (iv)
depreciation,   amortization  (including  amortization  of  goodwill  and  other
intangibles  but excluding  amortization of prepaid cash expenses that were paid
in a prior  period) and other  non-cash  expenses  (excluding  any such non-cash
expense  to the extent  that it  represents  an  accrual of or reserve  for cash
expenses in any future period or amortization of a prepaid cash expense that was
paid in a prior period) of such Person and its  Subsidiaries  for such period to
the extent that such depreciation, amortization and other non-cash expenses were
deducted in computing  such  Consolidated  Net Income,  minus (v) non-cash items
increasing  such  Consolidated  Net Income for such period,  in each case,  on a
consolidated basis and determined in accordance with GAAP.  Notwithstanding  the
foregoing,  the  provision  for  taxes on the  income  or  profits  of,  and the
depreciation and amortization and other non-cash charges of, a Subsidiary of the
referent  Person  shall  be  added  to   Consolidated   Net  Income  to  compute
Consolidated  Cash Flow only to the extent and in the same  proportion  that the
net income of such  Subsidiary  was  included in  calculating  Consolidated  Net
Income and only if a  corresponding  amount  would be  permitted  at the date of
determination  to be dividended to the Company by such Subsidiary  without prior
governmental  approval  (that  has not been  obtained),  and  without  direct or
indirect  restriction  pursuant to the terms of its charter and all  agreements,
instruments,  judgments,  decrees,  orders,  statutes,  rules  and  governmental
regulations applicable to that Subsidiary or its stockholders.

         ?Consolidated  Net Income?  means,  with  respect to any Person for any
period,  the aggregate of the Net Income of such Person and its Subsidiaries for
such period,  on a  consolidated  basis,  determined  in  accordance  with GAAP;
provided  that (i) the Net  Income  (but not loss) of any  Person  that is not a
Subsidiary or that is accounted for by the equity method of accounting  shall be
included only to the extent of the amount of dividends or distributions  paid in
cash to the  referent  Person or a Wholly  Owned  Subsidiary  thereof  that is a
Guarantor, (ii) the Net Income of any Subsidiary shall be excluded to the extent
that the  declaration or payment of dividends or similar  distributions  by that
Subsidiary  of that Net  Income  is not at the date of  determination  permitted
without  any  prior  governmental  approval  (that  has not been  obtained)  or,
directly  or  indirectly,  by  operation  of the  terms  of its  charter  or any
agreement,  instrument,  judgment,  decree, order, statute, rule or governmental
regulation  applicable  to that  Subsidiary or its  stockholders,  (iii) the Net
Income of any Person  acquired  in a pooling of  interests  transaction  for any
period  prior to the date of such  acquisition  shall be  excluded  and (iv) the
cumulative effect of a change in accounting principles shall be excluded.

         ?Consolidated  Net Worth?  means,  with respect to any Person as of any
date, the sum of (i) the consolidated  equity of the common stockholders of such
Person  and  its  consolidated  Subsidiaries  as of  such  date  plus  (ii)  the
respective  amounts reported on such Person's balance sheet as of such date with
respect to any series of preferred stock (other than Disqualified Stock) that by
its terms is not entitled to the payment of dividends  unless such dividends may
be  declared  and paid only out of net  earnings  in respect of the year of such
declaration  and  payment,  but only to the extent of any cash  received by such
Person upon issuance of such preferred stock, less (x) all write-ups (other than
write-ups resulting from foreign currency translations and write-ups of tangible
assets of a going concern  business made within 12 months after the  acquisition
of such  business)  subsequent  to the Issue Date in the book value of any asset
owned by such  Person  or a  consolidated  Subsidiary  of such  Person,  (y) all
investments as of such date in  unconsolidated  Subsidiaries and in Persons that
are not Subsidiaries (except, in each case, Permitted Investments),  and (z) all
unamortized  debt discount and expense and  unamortized  deferred  charges as of
such date, all of the foregoing determined in accordance with GAAP.



         ?Credit Facility?  means, with respect to the Company, one or more debt
facilities  or commercial  paper  facilities  with banks or other  institutional
lenders  (including  any  related  notes,   guarantees,   collateral  documents,
instruments  and  agreements  executed in  connection  therewith)  providing for
revolving credit loans, term loans, receivables financing (including through the
sale of receivables  to such lenders or to special  purpose  entities  formed to
borrow from such lenders against such  receivables) or letters of credit up to a
maximum  aggregate  amount of not more than  $15.0  million,  in each  case,  as
amended, restated,  modified, renewed, refunded, replaced or refinanced in whole
or in part from time to time.
<PAGE>

     ?Default? means any event that is or with the passage of time or the giving
of notice or both would be an Event of Default.

         ?Disqualified  Stock? means any Capital Stock that, by its terms (or by
the  terms of any  security  into  which it is  convertible  or for  which it is
exchangeable),  or upon the  happening of any event,  matures or is  mandatorily
redeemable, pursuant to a sinking fund obligation or otherwise, or redeemable at
the option of the holder  thereof,  in whole or in part, on or prior to the date
that is 91 days after the date on which the Senior Notes mature, provided that a
class of Capital Stock shall not be Disqualified Stock solely as a result of any
maturity or redemption that is conditioned upon, and subject to, compliance with
the  covenant   described  under  the  caption  "-Certain   Covenants-Restricted
Payments."

         ?Equity  Interests?  means Capital  Stock and all warrants,  options or
other rights to acquire  Capital Stock (but  excluding any debt security that is
convertible into, or exchangeable for, Capital Stock).

         ?Existing  Indebtedness?  means  Indebtedness  of the  Company  and its
Subsidiaries (including preferred stock of Pretzel Time outstanding on the Issue
Date but excluding any  Indebtedness  of the Company or any of its  Subsidiaries
under any Credit Facility  existing on the Issue Date) in existence on the Issue
Date, until such amounts are repaid.

         ?Fixed Charges?  means, with respect to any Person for any period,  the
sum,  without  duplication,  of (i) the  consolidated  interest  expense of such
Person and its Subsidiaries for such period, whether paid or accrued (including,
without  limitation,  amortization  of debt  issuance  costs and original  issue
discount,  non-cash interest  payments,  the interest  component of any deferred
payment  obligations,  the interest  component of all payments  associated  with
Capital  Lease  Obligations,  commissions,  discounts and other fees and charges
incurred in respect of letter of credit or bankers' acceptance  financings,  and
net payments (if any) pursuant to Hedging  Obligations),  (ii) the  consolidated
interest expense of such Person and its Subsidiaries that was capitalized during
such period,  (iii) any interest  expense on Indebtedness of another Person that
is guaranteed by such Person or one of its  Subsidiaries or secured by a Lien on
assets of such Person or one of its Subsidiaries  (whether or not such guarantee
or Lien is called  upon),  and (iv) the  product of (A) all  dividend  payments,
whether or not in cash,  on any series of preferred  stock of such Person or any
of its  Subsidiaries,  other than dividend  payments on Equity Interests payable
solely in Equity Interests of the Company,  times (B) a fraction,  the numerator
of which is one and the  denominator  of which  is one  minus  the then  current
combined federal,  state and local statutory tax rate of such Person,  expressed
as a decimal, in each case, on a consolidated basis and in accordance with GAAP.

         ?Fixed Charge Coverage Ratio?  means with respect to any Person for any
period,  the ratio of the Consolidated  Cash Flow of such Person for such period
to the Fixed  Charges  of such  Person  for such  period.  In the event that the
Company or any of its Subsidiaries  incurs,  assumes,  guarantees or redeems any
Indebtedness  (other than revolving credit borrowings) or issues preferred stock
subsequent to the commencement of the period for which the Fixed Charge Coverage
Ratio is being calculated but prior to the date on which the event for which the
calculation of the Fixed Charge Coverage Ratio is made (the ?Calculation Date?),
then the Fixed Charge Coverage Ratio shall be calculated giving pro forma effect
to such incurrence, assumption, guarantee or redemption of Indebtedness, or such
issuance or  redemption of preferred  stock,  as if the same had occurred at the
beginning of the applicable  four-quarter  reference  period.  In addition,  for
purposes of making the computation referred to above, (i) acquisitions that have
been made by the Company or any of its  Subsidiaries,  including through mergers
or consolidations and including any related financing  transactions,  during the
four-quarter  reference  period or subsequent to such reference period and on or
prior to the Calculation  Date shall be deemed to have occurred on the first day
of the  four-quarter  reference  period  and  Consolidated  Cash  Flow  for such
reference  period shall be calculated  without  giving effect to clause (iii) of
the proviso set forth in the  definition of  Consolidated  Net Income,  (ii) the
Consolidated Cash Flow attributable to discontinued operations, as determined in
accordance  with GAAP,  and  operations or  businesses  disposed of prior to the
Calculation  Date,  shall be excluded,  (iii) the Fixed Charges  attributable to
discontinued  operations,  as determined in accordance with GAAP, and operations
or businesses disposed of prior to the Calculation Date, shall be excluded,  but
only to the extent that the  obligations  giving rise to such Fixed Charges will
not be obligations of the referent Person or any of its  Subsidiaries  following
the  Calculation  Date,  and (iv) the financial  information of the Company with
respect to any portion of the four fiscal  quarters  prior to the Issue Date may
be adjusted to eliminate  certain  historical  expenses that are not expected to
recur  after  the  consummation  of the  Pretzel  Contributions  so long as such
adjustments are not deemed to be contrary to the  requirements of Regulation S-X
under the Securities Act by an Accounting  Firm. In calculating the Fixed Charge
Coverage  Ratio  for any  period,  to the  extent  that  the  proceeds  from the
incurrence of any  Indebtedness are to be used to fund the acquisition of Equity
Interests  or assets in a  Permitted  Business,  the Company may include any pro
forma  adjustments  permitted by Regulation  S-X under the Securities Act in its
calculation of the amount of  Consolidated  Cash Flow that relate solely to such
acquisition, so long as such pro forma adjustments are not deemed to be contrary
to the  requirements of Rule 11-02 of Regulation S-X under the Securities Act in
writing by an Accounting Firm.
<PAGE>

         ?GAAP? means generally accepted accounting  principles set forth in the
opinions and  pronouncements of the Accounting  Principles Board of the American
Institute of Certified Public  Accountants and statements and  pronouncements of
the Financial  Accounting  Standards  Board or in such other  statements by such
other entity as have been  approved by a significant  segment of the  accounting
profession, which are in effect on the Issue Date.

         ?guarantee?  means a guarantee (other than by endorsement of negotiable
instruments  for  collection  in the  ordinary  course of  business),  direct or
indirect,  in any manner (including,  without limitation,  letters of credit and
reimbursement  agreements  in  respect  thereof),  of  all or  any  part  of any
Indebtedness.

     ?Guarantors?  means (i) MFB and (ii) any other  Subsidiary  that executes a
Guarantee  in  accordance  with  the  provisions  of the  Indenture,  and  their
respective successors and assigns.

         ?Hedging   Obligations?   means,  with  respect  to  any  Person,   the
obligations  of such Person under (i) interest  rate swap  agreements,  interest
rate  cap  agreements  and  interest  rate  collar  agreements  and  (ii)  other
agreements or arrangements  designed to protect such Person against fluctuations
in interest or foreign currency exchange rates.

         ?Indebtedness?  means, with respect to any Person,  any indebtedness of
such  Person,  whether  or not  contingent,  in  respect  of  borrowed  money or
evidenced  by bonds,  notes,  debentures  or similar  instruments  or letters of
credit (or reimbursement  agreements in respect thereof) or banker's acceptances
or representing  Capital Lease Obligations or the balance deferred and unpaid of
the purchase  price of any  property or  representing  any Hedging  Obligations,
except any such balance that constitutes an accrued expense or trade payable, if
and to the extent  any of the  foregoing  indebtedness  (other  than  letters of
credit and Hedging Obligations) would appear as a liability upon a balance sheet
of such Person prepared in accordance with GAAP, as well as all  indebtedness of
others  secured  by a Lien on any  asset  of such  Person  (whether  or not such
indebtedness  is  assumed by such  Person)  and,  to the  extent  not  otherwise
included,  the guarantee by such Person of any indebtedness of any other Person.
The  amount  of any  Indebtedness  outstanding  as of any date  shall be (i) the
accreted value thereof,  in the case of any  Indebtedness  that does not require
current payments of interest,  and (ii) the principal  amount thereof,  together
with any interest thereon that is more than 30 days past due, in the case of any
other Indebtedness.

         ?Investments?  means,  with respect to any Person,  all  investments by
such Person in other Persons  (including  Affiliates)  in the forms of direct or
indirect loans  (including  guarantees of  Indebtedness  or other  obligations),
advances  or capital  contributions  (excluding  commission,  travel and similar
advances to officers and  employees  made in the ordinary  course of  business),
purchases  or other  acquisitions  for  consideration  of  Indebtedness,  Equity
Interests  or other  securities,  together  with all items  that are or would be
classified as investments  on a balance sheet prepared in accordance  with GAAP,
provided that an acquisition of assets,  Equity Interests or other securities by
the Company for  consideration  consisting  of common stock of the Company shall
not be deemed to be an  Investment.  If the  Company  or any  Subsidiary  of the
Company  sells or  otherwise  disposes of any Equity  Interests of any direct or
indirect  Subsidiary  of the Company such that,  after giving effect to any such
sale or disposition,  such Person is no longer a Subsidiary of the Company,  the
Company  shall be deemed to have made an Investment on the date of any such sale
or  disposition  equal to the fair market value of the Equity  Interests of such
Subsidiary  not sold or disposed of in an amount  determined  as provided in the
final  paragraph of the  covenant  described  above under the caption  ??Certain
Covenants-Restricted Payments.?

         ?Issue Date? means November 26, 1997.

         ?Lien?  means, with respect to any asset, any mortgage,  lien,  pledge,
charge,  security  interest or encumbrance of any kind in respect of such asset,
whether or not filed,  recorded or  otherwise  perfected  under  applicable  law
(including any conditional sale or other title retention agreement, any lease in
the nature  thereof,  any option or other  agreement  to sell or give a security
interest in and any filing of or agreement to give any financing statement under
the Uniform  Commercial  Code (or  equivalent  statutes)  of any  jurisdiction),
provided  that the  definition of ?Lien?  shall not include any option,  call or
similar right relating to treasury shares of the Company to the extent that such
option,  call or right is granted  (i) under any  employee  stock  option  plan,
employee  stock  ownership plan or similar plan or arrangement of the Company or
its  Subsidiaries  or (ii) in  connection  with  the  issuance  of  Indebtedness
permitted to be incurred  pursuant to the covenant  described  under the caption
??Certain Covenants-Incurrence of Indebtedness and Issuance of Preferred Stock.?

     ?MFB?  means The Mrs.  Fields' Brand,  Inc., a Delaware  corporation  and a
wholly owned subsidiary of the Company.
<PAGE>

     ?MFH? means Mrs. Fields' Holding Company,  Inc., a Delaware corporation and
the corporate parent of the Company.

         ?Moody's? means Moody's Investors Service, Inc.

         ?Net Income?  means, with respect to any Person,  the net income (loss)
of such Person,  determined in accordance  with GAAP and before any reduction in
respect of preferred stock dividends,  excluding, however, (i) any gain (but not
loss),  together  with any  related  provision  for  taxes on such gain (but not
loss),  realized  in  connection  with (A) any Asset  Sale  (including,  without
limitation, dispositions pursuant to sale and leaseback transactions) or (B) the
disposition of any securities by such Person or any of its  Subsidiaries  or the
extinguishment of any Indebtedness of such Person or any of its Subsidiaries and
(ii) any  extraordinary or nonrecurring  gain (but not loss),  together with any
related provision for taxes on such  extraordinary or nonrecurring gain (but not
loss).

         ?Net  Proceeds?  means the  aggregate  cash  proceeds  received  by the
Company or any of its  Subsidiaries  in  respect  of any Asset Sale  (including,
without limitation,  any cash received upon the sale or other disposition of any
non-cash  consideration  received  in any  Asset  Sale  but  only  as  and  when
received),  net of the direct  costs  relating  to such  Asset Sale  (including,
without  limitation,  legal,  accounting and investment  banking fees, and sales
commissions)  and any relocation  expenses  incurred as a result thereof,  taxes
paid or payable as a result thereof (after taking into account any available tax
credits or deductions and any tax sharing arrangements),  amounts required to be
applied to the permanent repayment of, or permanent reduction in availability or
commitment  under,  Indebtedness  secured by a Lien on the asset or assets  that
were the subject of such Asset Sale and any reserve for adjustment in respect of
the sale price of such asset or assets established in accordance with GAAP.

     ?Non-Core Stores? means the stores listed in Exhibit B to the Indenture.

     ?Obligations?    means   any   principal,    interest,   penalties,   fees,
indemnifications,  reimbursements,  damages and other liabilities  payable under
the documentation governing any Indebtedness.

         ?Permitted  Business?  means the same or a similar  line of business as
the Company and its Subsidiaries  were engaged in on the Issue Date,  including,
without limitation, the specialty retail snack-food business.

         ?Permitted Investments? means (a) any Investment in the Company or in a
Wholly Owned  Subsidiary  of the Company that is a Guarantor and that is engaged
in a  Permitted  Business,  (b)  any  Investment  in Cash  Equivalents,  (c) any
Investment by the Company or any Subsidiary of the Company in a Person,  if as a
result of such  Investment (i) such Person becomes a Wholly Owned  Subsidiary of
the Company and a Guarantor that is engaged in a Permitted Business or (ii) such
Person is merged,  consolidated  or  amalgamated  with or into,  or transfers or
conveys  substantially  all of its assets to, or is liquidated into, the Company
or a Wholly  Owned  Subsidiary  of the Company  that is a Guarantor  and that is
engaged in a Permitted Business,  (d) any Restricted Investment made as a result
of the  receipt  of  non-cash  consideration  from an Asset  Sale  that was made
pursuant  to and in  compliance  with the  covenant  described  above  under the
caption "-Repurchase at the Option of Holders-Asset  Sales," (e) any acquisition
of assets  solely in exchange for the issuance of Equity  Interests  (other than
Disqualified  Stock) of the Company,  (f) any  Investments in accounts and notes
receivable  acquired in the ordinary course of business,  (g) any Investments in
notes of employees,  officers,  directors and their  transferees  and Affiliates
issued to the Company  representing  payment of the exercise price of options to
purchase  common stock of the  Company,  (h) any  Investments  by the Company in
Hedging Obligations otherwise permitted to be incurred under the Indenture,  (i)
any Investments  existing on the Issue Date (including,  without  limitation,  a
$500,000 loan to Martin E. Lisiewski  outstanding as of the Issue Date) and ( j)
any purchase of any and all remaining common stock of PTI.

         ?Permitted Liens? means (i) Liens securing  Indebtedness under a Credit
Facility that was  permitted by the terms of the Indenture to be incurred,  (ii)
Liens in favor of the Company,  (iii) Liens on property of a Person  existing at
the time such  Person is merged  into or  consolidated  with the  Company or any
Subsidiary of the Company,  provided that such Liens were in existence  prior to
the  contemplation  of such  merger or  consolidation  and do not  extend to any
assets  other than  those of the Person  merged  into or  consolidated  with the
Company,  (iv) Liens on property existing at the time of acquisition  thereof by
the Company or any  Subsidiary of the Company,  provided that such Liens were in
existence prior to the  contemplation  of such  acquisition and do not extend to
any assets of the  Company  other than the  property so  acquired,  (v) Liens to
secure  the  performance  of  statutory  obligations,  surety or  appeal  bonds,
performance bonds or other obligations of a like nature incurred in the ordinary
course of business,  (vi) Liens to secure Indebtedness  (including Capital Lease
Obligations)  permitted by clauses (iii) and (x) of the second  paragraph of the
covenant entitled  ?Incurrence of Indebtedness and Issuance of Preferred Stock,?
<PAGE>

provided  that,  in the case of  Indebtedness  permitted  by such clause  (iii),
covering only the assets acquired with such  Indebtedness,  (vii) Liens existing
on the Issue Date, (viii) Liens for taxes,  assessments or governmental  charges
or claims that are not yet delinquent or that are being  contested in good faith
by  appropriate   proceedings  promptly  instituted  and  diligently  concluded,
provided that any reserve or other appropriate provision as shall be required in
conformity  with GAAP shall have been made therefor,  and (ix) Liens incurred in
the ordinary  course of business of the Company or any Subsidiary of the Company
that (A) are not  incurred  in  connection  with the  borrowing  of money or the
obtaining of advances or credit (other than trade credit in the ordinary  course
of business) and (B) do not in the aggregate  materially  detract from the value
of the  property  or  materially  impair  the use  thereof in the  operation  of
business by the Company or such Subsidiary.

         ?Permitted  Refinancing  Indebtedness?  means any  Indebtedness  of the
Company or any of its  Subsidiaries  issued in exchange for, or the net proceeds
of which are used to extend, refinance,  renew, replace, defease or refund other
Indebtedness  of the Company or any of its  Subsidiaries,  provided that (i) the
principal   amount  (or  accreted   value,  if  applicable)  of  such  Permitted
Refinancing  Indebtedness  does not exceed the principal  amount of (or accreted
value, if applicable),  plus accrued  interest on, the Indebtedness so extended,
refinanced,  renewed,  replaced,  defeased  or  refunded  ( plus the  amount  of
reasonable  expenses  incurred in  connection  therewith),  (ii) such  Permitted
Refinancing Indebtedness has a final maturity date later than the final maturity
date of, and has a Weighted  Average  Life to Maturity  equal to or greater than
the  Weighted  Average  Life to Maturity of, the  Indebtedness  being  extended,
refinanced,  renewed, replaced,  defeased or refunded, (iii) if the Indebtedness
being  extended,   refinanced,   renewed,  replaced,  defeased  or  refunded  is
subordinated in right of payment to the Senior Notes, such Permitted Refinancing
Indebtedness  has a final  maturity date later than the final  maturity date of,
and is  subordinated  in right of payment to, the Senior Notes on terms at least
as  favorable  to  the  holders  of  Senior  Notes  as  those  contained  in the
documentation  governing the Indebtedness being extended,  refinanced,  renewed,
replaced, defeased or refunded, and (iv) such Indebtedness is incurred either by
the Company or by the  Subsidiary who is the obligor on the  Indebtedness  being
extended, refinanced, renewed, replaced, defeased or refunded.

         ?Pretzel Time? means Pretzel Time, Inc., a Pennsylvania corporation.

     ?Pretzel  Time  Employment   Agreement?   means  that  certain   Employment
Agreement,  dated as of  September 2, 1997,  between  Pretzel Time and Martin E.
Lisiewski.

     ?Pretzel  Time  Management   Agreement?   means  that  certain   Management
Agreement, dated as of September 2, 1997, between the Company and Pretzel Time.

         ?Public Equity Offering?  means a public offering  registered under the
Securities  Act  (except  for any  registration  pursuant to Form S-8) of common
stock of (i) the Company or (ii) MFH to the extent that the net proceeds thereof
are  contributed  to the Company as a capital  contribution,  provided  that the
aggregate  proceeds from any such public offering shall in no event be less than
$20.0 million.

     ?Restricted  Investment?   means  an  Investment  other  than  a  Permitted
Investment.

     ?S&P?  means  Standard  &  Poor's  Ratings  Service,   a  division  of  The
McGraw-Hill Companies, Inc.

     ?Significant Subsidiary?  means any Subsidiary that would be a ?significant
subsidiary?  as defined in Article 1, Rule 1-02 of Regulation  S-X,  promulgated
pursuant to the  Securities  Act, as such  Regulation  is in effect on the Issue
Date.

         ?Stated Maturity? means, with respect to any installment of interest or
principal  on any  series of  Indebtedness,  the date on which  such  payment of
interest or principal  was  scheduled  to be paid in the original  documentation
governing such Indebtedness, and shall not include any contingent obligations to
repay,  redeem or repurchase  any such  interest or principal  prior to the date
originally scheduled for the payment thereof.

         ?Subsidiary?  means,  with respect to any Person,  (i) any corporation,
association or other business  entity of which more than 50% of the total voting
power of shares of Capital Stock entitled  (without  regard to the occurrence of
any  contingency)  to vote in the  election of  directors,  managers or trustees
thereof is at the time owned or  controlled,  directly  or  indirectly,  by such
Person or one or more of the other Subsidiaries of that Person (or a combination
thereof) and (ii) any  partnership  (A) the sole general partner or the managing
general  partner of which is such Person or a  Subsidiary  of such Person or (B)
the  only  general  partners  of  which  are  such  Person  or of  one  or  more
Subsidiaries of such Person (or any combination thereof).
<PAGE>

         ?Tax Sharing Agreement?  means any tax allocation agreement between the
Company or any of its  Subsidiaries  with the  Company or any direct or indirect
shareholder of the Company with respect to  consolidated or combined tax returns
including the Company or any of its Subsidiaries, but, in each case, only to the
extent  that  amounts  payable  from  time to time by the  Company  or any  such
Subsidiary under any such agreement do not exceed the corresponding tax payments
that the  Company or such  Subsidiary  would have been  required  to make to any
relevant taxing  authority had the Company or such Subsidiary not joined in such
consolidated or combined  returns,  but instead had filed returns including only
the Company and its Subsidiaries.

     ?Voting Stock? of any Person as of any date means the Capital Stock of such
Person  that is at the time  entitled  to vote in the  election  of the Board of
Directors of such Person.

         ?Weighted  Average  Life  to  Maturity?  means,  when  applied  to  any
Indebtedness  at any date,  the number of years obtained by dividing (i) the sum
of the products  obtained by  multiplying  (A) the amount of each then remaining
installment,  sinking  fund,  serial  maturity  or other  required  payments  of
principal,  including payment at final maturity,  in respect thereof, by (B) the
number of years (calculated to the nearest one-twelfth) that will elapse between
such date and the making of such payment, by (ii) the then outstanding principal
amount of such Indebtedness.

         ?Wholly  Owned  Subsidiary?  of any Person means a  Subsidiary  of such
Person all of the  outstanding  Capital  Stock or other  ownership  interests of
which (other than  directors'  qualifying  shares) shall at the time be owned by
such Person or by one or more Wholly Owned  Subsidiaries  of such Person and one
or more Wholly Owned Subsidiaries of such Person.


<PAGE>


                              PLAN OF DISTRIBUTION

     Each  broker-dealer  that  receives  New Senior  Notes for its own  account
pursuant  to the  Exchange  Offer  must  acknowledge  that  it  will  deliver  a
prospectus  in  connection  with any  resale  of such  New  Senior  Notes.  This
Prospectus,  as it may be amended or supplemented from time to time, may be used
by a  broker-dealer  in connection  with resales of New Senior Notes received in
exchange  for Old Senior  Notes where such Old Senior  Notes were  acquired as a
result of market-making activities or other trading activities.  The Company has
agreed  that,  for a period of 120 days after the  consummation  of the Exchange
Offer, it will make this Prospectus,  as amended or  supplemented,  available to
any broker-dealer for use in connection with any such resale. In addition, until
July 23, 1998, all dealers effecting transactions in the New Senior Notes may be
required to deliver a prospectus.

         The Company will not receive any  proceeds  from any sale of New Senior
Notes by  broker-dealers.  New Senior Notes received by broker-dealers for their
own account  pursuant to the Exchange Offer may be sold from time to time in one
or more transactions in the over-the-counter market, in negotiated transactions,
through the writing of options on the New Senior Notes or a combination  of such
methods of resale,  at market prices prevailing at the time of resale, at prices
related to such prevailing market prices or negotiated  prices.  Any such resale
may be made directly to  purchasers  or to or though  brokers or dealers who may
receive  compensation  in the form of commissions  or concessions  from any such
broker-dealer or the purchasers of any such New Senior Notes. Any  broker-dealer
that  resells  New Senior  Notes that were  received  by it for its own  account
pursuant to the Exchange Offer and any broker or dealer that  participates  in a
distribution  of such New  Senior  Notes may be  deemed  to be an  "underwriter"
within the  meaning of the  Securities  Act and any profit on any such resale of
New Senior Notes and any commission or concessions  received by any such persons
may be deemed to be  underwriting  compensation  under the  Securities  Act. The
Letter of Transmittal  states that, by acknowledging that it will deliver and by
delivering a prospectus,  a broker-dealer will not be deemed to admit that it is
an "underwriter" within the meaning of the Securities Act.

         For a period of 120 days after the  consummation of the Exchange Offer,
the Company will  promptly send  additional  copies of this  Prospectus  and any
amendment or supplement to this  Prospectus to any  broker-dealer  that requests
such documents in the Letter of Transmittal or Agent's Message.  The Company has
agreed  to pay all  expenses  incident  to the  Exchange  Offer  (including  the
expenses of one counsel for the Holders of the Notes in an amount up to $50,000)
other than  commissions  or  concessions  of any  brokers  or  dealers  and will
indemnify the Holders of the Notes (including any broker-dealer) against certain
liabilities, including liabilities under the Securities Act.


             CERTAIN UNITED STATES FEDERAL INCOME TAX CONSIDERATIONS

         The following is a general  summary of certain U.S.  Federal income tax
consequences  associated  with the  exchange of the Old Senior Notes for the New
Senior Notes pursuant to the Exchange  Offer.  The summary is based upon current
laws,  regulations,  rulings and judicial  decisions all of which are subject to
change,  possibly with retroactive effect. the discussion below does not address
all aspects of U.S.  Federal income  taxation that may be relevant to particular
Holders of Old Senior Notes or New Senior  Notes.  In addition,  the  discussion
does not address any aspect of state, local or foreign taxation.

         The exchange of the Old Senior Notes for the New Senior Notes  pursuant
to the Exchange  Offer should not be treated as an "exchange"  for U.S.  Federal
income tax purposes  because the New Senior Notes  should not be  considered  to
differ materially in kind or extent from the New Senior Notes.  Rather,  the New
Senior Notes received by a Holder should be treated as a continuation of the Old
Senior  Notes in the hands of such  Holder.  As a result there should be no U.S.
Federal income tax  consequences to Holders  exchanging the Old Senior Notes for
the New Senior Notes pursuant to the Exchange Offer,  and any exchanging  Holder
of Old Senior Notes should have the same tax basis and holding period in the New
Senior Notes as such Holder had in the Old Senior Notes immediately prior to the
Exchange.

         PROSPECTIVE  HOLDERS OF THE NEW SENIOR NOTES ARE URGED TO CONSULT THEIR
TAX ADVISORS  CONCERNING  THE  PARTICULAR TAX  CONSEQUENCES  OF EXCHANGING  SUCH
HOLDERS' OLD SENIOR NOTES FOR THE NEW SENIOR NOTES,  INCLUDING THE APPLICABILITY
AND EFFECT OF ANY STATE, LOCAL OR FOREIGN INCOME AND OTHER TAX LAWS.

<PAGE>

                                  LEGAL MATTERS

         The  validity  of the New Senior  Notes and the New  Guarantee  offered
hereby will be passed upon for the  Company  and MFB by  Skadden,  Arps,  Slate,
Meagher & Flom LLP. A partner in Skadden,  Arps, Slate, Meagher & Flom LLP is an
investor in Capricorn.

                                     EXPERTS

         The  historical  financial  statements  and  schedule  of Mrs.  Fields'
Original  Cookies,  Inc. and subsidiaries as of December 28, 1996 and January 3,
1998 and for the period from inception (September 18, 1996) to December 28, 1996
and for the year ended January 3, 1998; the historical  financial  statements of
Mrs.  Fields Inc. and  subsidiaries  as of September 17, 1996 and for the period
from  December  31,  1995  to  September  17,  1996;  the  historical  financial
statements  of The Original  Cookie  Company,  Incorporated  and the  Carved-out
Portion  of Hot Sam  Company,  Inc.  (combined)  as of  December  30,  1995  and
September  17, 1996 and for years ended  December 31, 1994 and December 30, 1995
and for the period ended September 17, 1996; the historical financial statements
of H&M Concepts  Ltd. Co. and  subsidiaries  as of December 29, 1996 and for the
year then ended; and the historical  financial  statements of Pretzel Time, Inc.
as of  December  31,  1995 and  December  29, 1996 and for the years then ended,
included in this Prospectus and elsewhere in this registration  statement,  have
been  audited  by  Arthur  Andersen  LLP,  independent  public  accountants,  as
indicated  in their  reports with respect  thereto,  and are included  herein in
reliance upon the  authority of said firm as experts in accounting  and auditing
in giving said reports.

         The   historical   financial   statements  of  Mrs.   Fields  Inc.  and
subsidiaries  as of December 30, 1995 and for the years ended  December 30, 1995
and December 31, 1994 included in this Prospectus, have been audited by Deloitte
& Touche LLP, independent  auditors, as stated in their report appearing herein,
and is included herein in reliance upon the report of such firm given upon their
authority as experts in accounting and auditing.


<PAGE>


<PAGE>




       UNAUDITED PRO FORMA CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS


     On November 26, 1997, Mrs. Fields' Original Cookies,  Inc. ("Mrs.  Fields")
sold  $100,000,000  of  Series A Senior  Notes due 2004  (the  "Offering").  The
proceeds of the Offering were used to: (i) pay $63,407,000  aggregate  principal
amount of existing  indebtedness of Mrs. Fields and its subsidiaries,  including
The Mrs. Fields' Brand, Inc. ("MFB"),  which became a wholly owned subsidiary of
Mrs. Fields  concurrent with completion of the Offering,  together with interest
thereon  of  $2,995,000;  (ii) pay all of the  $12,250,000  aggregate  principal
amount of H&M debt,  together  with  interest  thereon of $444,000;  (iii) pay a
dividend of $1,065,000  and the return of a $1,500,000  advance to MFH; and (iv)
pay  fees and  expenses  of the  Offering  totaling  $6,431,000.  As part of the
Refinancing,  MFH  converted to common equity of Mrs.  Fields a $4,643,000  note
payable, and contributed to Mrs. Fields all of the common stock of MFB after the
conversion of $3,935,000 of preferred stock of MFB, including accrued but unpaid
dividends, into common equity.

     Concurrent with the  consummation  of the Offering,  Mrs. Fields received a
contribution  from MFH of the  businesses  acquired in the Pretzel  Acquisitions
(the "Pretzel Contributions").  MFH contributed to Mrs. Fields the net assets of
H&M, MFH's 56% interest in Pretzel Time common stock, a $500,000 note receivable
from the Pretzel  Time  founder and minority  stockholder,  and certain  related
rights.  Mrs. Fields purchased an additional 4% of the shares of common stock of
Pretzel Time from the founder and minority stockholder,  for $300,000 in cash on
January 2, 1998.

     The unaudited pro forma condensed  consolidated  statement of operations is
based upon the historical  financial  statements of Mrs. Fields, H&M and Pretzel
Time, and should be read in conjunction with the audited and unaudited financial
statements, including the notes thereto, of these entities included elsewhere in
this  registration  statement.  The unaudited pro forma  condensed  consolidated
statement  of  operations  has  been  prepared  using  the  purchase  method  of
accounting  for the Pretzel  Acquisitions.  The  unaudited  pro forma  condensed
consolidated  statement of  operations  assumes that the  Offering,  the Pretzel
Acquisitions,  the  Pretzel  Contributions  and the  Refinancing  occurred as of
December 29, 1996 (the first day of the most  recently  completed  fiscal year).
The Pretzel  Contributions  have been accounted for utilizing MFH's  predecessor
basis. All of the entities  presented operate using 52/53-week years ending near
December  31. In the  opinion of  management  of Mrs.  Fields,  all  adjustments
necessary  to present  fairly the  unaudited  pro forma  condensed  consolidated
statement of operations have been made.

     The unaudited pro forma condensed  consolidated  statement of operations is
included in this  registration  statement for  illustrative  purposes only. Such
information  does not  purport  to be  indicative  of the  results  which  would
actually have been effected on the date and for the period indicated,  nor is it
indicative of actual or future operating  results that may occur. See also "Risk
Factors" included elsewhere in this registration statement.
                                   P-1

<PAGE>

                                   MRS. FIELDS
            PRO FORMA CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS
                       FOR THE YEAR ENDED JANUARY 3, 1998
                                   (Unaudited)

<TABLE>
<CAPTION>
                                                                                Pretzel     Pro Forma
                                                                    H&M          Time      Adjustments      Pro Forma
                                                     Mrs. Fields (See Note 1)  (See Note2)  (See Note 3)  Consolidated
                                                                   (Dollars in thousands)
<S>                                                  <C>          <C>         <C>         <C>              <C>    
REVENUES:
   Net store sales                                      $123,987    $  9,328   $    302    $      -         $133,617
   Franchising, net                                        3,418           -      2,142           -            5,560              
   Licensing, net                                          2,184           -          -           -            2,184
   Other, net                                                918          36        181           -            1,135
                                                     -----------     --------  --------    ---------        --------
        Total revenues                                   130,507       9,364      2,625                      142,496
                                                     -----------     --------  --------    ---------        --------

OPERATING COSTS AND EXPENSES:
   Selling and store occupancy costs                      66,832      6,120        275           -           73,227
   Food cost of sales                                     28,127      1,366         63           -           29,556
   General and administrative                             16,730      1,326      1,617       (750) (a)       18,923
   Depreciation and amortization                          10,403        690        118         525 (b)       11,736
                                                     -----------      -------  --------    ----------       -------
        Total operating costs and expenses               122,092      9,502      2,073        (225)         133,442
                                                     -----------      -------  --------    ----------       -------

        Income (loss) from operations                      8,415      (138)        552         225            9,054

INTEREST EXPENSE, net                                    (7,584)      (370)      (120)     (3,510) (c)     (11,584)

OTHER EXPENSE                                              (368)          -        (9)          -             (377)
                                                     ----------------------------- ---------------     ------ -----
        
     Income (loss) before provision for income taxes        463       (508)       423      (3,285)          (2,907)

PROVISION FOR INCOME TAXES                                 (655)         -        (95)         95  (d)        (655)
                                                     ---------------------------  ----------------     -----  -----
 
        Income (loss) before preferred stock
accretion  and dividends of subsidiaries and             
minority interest                                          (192)      (508)        328     (3,190)          (3,562)

PREFERRED STOCK ACCRETION AND DIVIDENDS OF
          SUBSIDIARIES                                     (644)                                 -            (644)
                                                                          -          -

MINORITY INTEREST                                          (138)          -          -         155 (e)          17
                                                     ----------------------------------------- ---     ------------
        Income (loss) from continuing operations      $    (974)  $   (508)  $     328    $(3,035)         $(4,189)
                                                      ==========  =========  =========    ========         ========

OTHER DATA (See Note 4):
     Cash flows from operating activities             $      919 $     (94)  $     805 $         -        $   1,630
     Cash flows from investing activities               (15,505)       (32)       (24)           -          (15,561)
     Cash flows from financing activities                 24,164      (489)         14           -           23,689
     EBITDA                                               18,818        492        730         750           20,790
     Ratio of earnings to fixed charges (see note 5)           -         -        4.53x          -                -
     Deficiency of earnings to fixed charges (note 5) $     (319)$     (508) $       -  $        -        $  (3,354)
- --------------------------------------------------------------------------------------------------------------------
</TABLE>



                  See accompanying notes to pro forma condensed
                      consolidated statement of operations.


<PAGE>


                                   MRS. FIELDS
        NOTES TO PRO FORMA CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS
                                   (Unaudited)

Note 1: H&M Contribution

     MFH, through its wholly owned subsidiary, MFPC, acquired the net assets and
     certain debt of H&M on July 25, 1997, and concurrent with the completion of
     the Offering  contributed  these net assets of H&M and related debt to Mrs.
     Fields.  Accordingly,  in the accompanying pro forma condensed consolidated
     statement of operations  for the year ended January 3, 1998,  H&M's results
     of operations  from  December 29, 1996 to July 24, 1997 are included  under
     the "H&M" column heading. H&M's results of operations from July 25, 1997 to
     January 3, 1998 are included under the "Mrs.  Fields" column  heading.  The
     purchase  price  of  $13,750,000  paid by MFH was  allocated  based  on the
     estimated fair values of the net assets acquired, as presented below:

           Fair value of net assets acquired..........   $  4,132,000
           Goodwill acquired..........................      9,618,000
                                                         ------------
           Total purchase price.......................   $ 13,750,000
                                                          ===========


     The  following  data  reconciles  the key  components  of H&M's  results of
     operations in the accompanying pro forma condensed  consolidated  statement
     of operations with the key components of H&M's results of operations in its
     historical financial statements:
<TABLE>
<CAPTION>
                                   26 weeks ended          June 30, 1997 to           December 29, 1996
                                    June 29, 1997            July 24, 1997            to July 24, 1997
                                ----------------------    --------------------     ------------------------
        <S>                      <C>                      <C>                      <C>
        (Dollars in thousands)
        Net store sales                   $8,152                   $1,176                     $9,328
        Operating costs
           and expenses                    8,228                    1,274                      9,502
        Loss from operations                 (58)                     (80)                      (138)
        Net loss                            (348)                    (160)                      (508)

</TABLE>

Note 2: Pretzel Time Contribution

     MFH  acquired  56.0% of the common stock of Pretzel  Time, a $500,000  note
     receivable  from Pretzel Time's founder and contract rights on September 2,
     1997.  Concurrent with the completion of the Offering,  MFH contributed its
     56.0% interest to Mrs. Fields.  Accordingly,  in the accompanying pro forma
     condensed  consolidated  statement of operations for the year ended January
     3, 1998,  Pretzel  Time's  results of operations  from December 29, 1996 to
     September 1, 1997 are included  under the  "Pretzel  Time" column  heading.
     Pretzel Time's  results of operations  from September 2, 1997 to January 3,
     1998 are included under the "Mrs. Fields" column heading.

     MFH paid $4,200,000 in cash to acquire 56.0% of the common stock of Pretzel
     Time and made a $500,000,  5-year  maturity loan,  with an interest rate of
     10.5%,  to a minority  stockholder  and  founder of  Pretzel  Time.  Of the
     $4,200,000  paid by MFH,  $750,000  was paid to Pretzel Time to be used for
     working capital purposes. Pretzel Time's accumulated deficit of $347,000 at
     the date of  acquisition  was  eliminated  and goodwill of  $5,882,000  was
     recorded.



<PAGE>


                                   MRS. FIELDS
  NOTES TO PRO FORMA CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS (continued)
                                   (Unaudited)


     The following data  reconciles the key components of Pretzel Time's results
     of  operations  in  the  accompanying  pro  forma  condensed   consolidated
     statement of operations  with the key  components of Pretzel Time's results
     of operations in its historical financial statements:
<TABLE>
<CAPTION>

                                   24 weeks ended         June 16, 1997 to            December 30, 1996
                                    June 15, 1997         September 1, 1997         to September 1, 1997
                                   ------------------    ----------------------     ------------------------ 
      <S>                          <C>                   <C>                        <C> 
        (Dollars in thousands)
        Net stores sales                $   196              $106                         $   302
        Franchising revenu                1,773               369                           2,142
        Operating costs
           and expenses                   1,545                528                          2,073
        Income from operations              424                128                            552

        Net income                          145                183                            328

</TABLE>


Note 3: Unaudited Pro Forma Combined Statement of Operations Adjustments

(a)  Adjustment  to reflect the impact of the  reduction in salaries and payroll
     expenses  related to employees of H&M and Pretzel  Time  terminated  at the
     date of the acquisitions assuming that the acquisitions were consummated at
     the beginning of the year ended January 3, 1998. The terminations  occurred
     concurrent with and were a direct result of the acquisitions.  These events
     are expected to have a continuing  impact, as the positions occupied by the
     terminated employees have been eliminated.The terminated employees will not
     be replaced as the Company has sufficient  resources with existing staff to
     fulfill the applicable  responsibilities.  Other costs will not be incurred
     that will offset these reductions.  The impact is factually  supportable as
     the employees were terminated at the time of the acquisitions.  The Company
     believes this adjustment is necessary for investors to realistically assess
     the impact of the  acquisitions as the Company may not have consummated the
     acquisitions.

(b)  Adjustment to reflect  amortization  of goodwill,  which goodwill  totaling
     $15,845,000, was recorded in connection with the purchase of the net assets
     of H&M and the  majority  ownership  of  Pretzel  Time.  Goodwill  is being
     amortized over a 15-year  period.  Also includes an adjustment to reflect a
     reduction in  depreciation  expense as a result of reducing  H&M's property
     and equipment to fair market value in connection with the acquisition.  The
     average estimated depreciable lives for these assets is 7 years.

(c)  Adjustment  to reflect  additional  interest  expense  that would have been
     incurred  on the  $100,000,000  Series  A  Senior  Notes.  Adjustment  also
     reflects a reduction in interest  expense related to: (i) the retirement of
     $64,098,000  of Mrs.  Fields debt with interest rates ranging from 8.78% to
     10.0%;  (ii) the  retirement of $8,250,000 of H&M debt with interest  rates
     ranging from 8.0% to 16.0%;  (iii) the  conversion  of $4,643,000 of a Mrs.
     Fields  note  payable to equity with an  interest  rate of 9.78%;  (iv) the
     additional  amortization  related to  approximately  $5,976,000 of deferred
     loan costs  assumed to be amortized  over a 7-year  period;  and (v) net of
     interest income on a $500,000 loan to a minority stockholder and founder of
     Pretzel Time with an interest rate of 10.5%.

(d)  Adjustment  to reflect the  reduction in provision  for income taxes due to
     the results of  consolidation  of the  entities and a pro forma loss before
     provision for income taxes for the year ended January 3, 1998.

(e)  Adjustment  to reflect  the  recording  of the 40.0%  minority  interest in
     Pretzel Time's income from continuing operations.


<PAGE>


                                   MRS. FIELDS
  NOTES TO PRO FORMA CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS (continued)
                                   (Unaudited)



Note 4: Pro Forma Consolidated EBITDA for the Year Ended January 3, 1998
<TABLE>
<CAPTION>

                                                           MRS.            PRETZEL    PRO FORMA
                                                          FIELDS    H&M      TIME    ADJUSTMENTS   TOTAL
<S>                                                       <C>      <C>         <C>       <C>        <C>    
     Income (loss) from operations......................  $  8,415 $ (138)     $ 552     $     225  $ 9,054
Add:
     Depreciation and amortization......................    10,403     690       118           525   11,736
                                                         -- ---------- ------    ---------     ----  ------
          EBITDA........................................  $ 18,818 $   552    $  670     $     750  $20,790
                                                          ======== =======    ======     =========  =======
</TABLE>


Note 5: Ratio of Earnings to Fixed Charges

     For purposes of computing the ratio of earnings to fixed charges,  earnings
     consist of income  before  income taxes plus fixed  charges.  Fixed charges
     consist of interest  expense on all  indebtedness  (whether paid or accrued
     and net of debt premium  amortization),  including the amortization of debt
     issuance costs and original issue discount,  noncash interest payments, the
     interest  component  of any  deferred  payment  obligations,  the  interest
     component of all payments associated with capital lease obligations, letter
     of credit  commissions,  fees or discounts and the product of all dividends
     and  accretion  on  mandatorily   redeemable   cumulative  preferred  stock
     multiplied by a fraction, the numerator of which is one and the denominator
     of which is one  minus  the  current  combined  federal,  state  and  local
     statutory  tax rate.  For the fiscal year ended  January 3, 1998,  earnings
     were  insufficient  to cover  fixed  charges  by  $319,000.  For the period
     December  29, 1996 to July 24, 1997, H&M's earnings  were  insufficient  to
     cover  fixed  charged by  $508,000.  For the period  December  30,  1996 to
     September 1, 1997 Pretzel  Time's  earnings were  sufficient to cover fixed
     charges by  $423,000.  Mrs.  Fields pro forma  consolidated  earnings  were
     insufficient  to cover fixed  charges for the year ended January 3, 1998 by
     $3,534,000.

<PAGE>




<TABLE>
<CAPTION>
 
                    INDEX TO HISTORICAL FINANCIAL STATEMENTS

<S>                                                                                                             <C>
                                                                                                                Page
Mrs. Fields' Original Cookies, Inc. and subsidiaries

Report of Independent Public Accountants....................................................................     F-2
Consolidated Balance Sheets as of December 28, 1996 and January 3, 1998.....................................     F-3
Consolidated Statements of Operations for the period from inception (September 18, 1996) to December
   28, 1996 and for the year ended January 3, 1998..........................................................     F-5
Consolidated Statements of Stockholder's Equity for the period from inception (September 18, 1996) to
   December 28, 1996 and for the year ended January 3, 1998.................................................     F-6
Consolidated Statements of Cash Flows for the period from inception (September 18, 1996) to
   December 28, 1996 and for the year ended January 3, 1998.................................................     F-7
Notes to Consolidated Financial Statements..................................................................    F-11

Mrs. Fields Inc. and subsidiaries

Report of Independent Public Accountants (Arthur Andersen LLP)..............................................    F-33
Report of Independent Public Accountants (Deloitte & Touche LLP)............................................    F-34
Consolidated Balance Sheets as of December 30, 1995 and September 17, 1996..................................    F-35
Consolidated Statements of Operations for the years ended December 31, 1994 and December 30, 1995
   and for the period ended September 17, 1996..............................................................    F-37
Consolidated Statements of Stockholders' Deficit for the years ended December 31, 1994 and December
   30, 1995 and for the period ended September 17, 1996.....................................................    F-38
Consolidated Statements of Cash Flows for the years ended December 31, 1994 and December 30, 1995
   and for the period ended September 17, 1996..............................................................    F-39
Notes to Consolidated Financial Statements..................................................................    F-42

The Original Cookie Company, Incorporated and the Carved-out Portion of Hot Sam Company,
   Inc. (Combined)

Report of Independent Public Accountants....................................................................    F-50
Combined Balance Sheets as of December 30, 1995 and September 17, 1996......................................    F-51
Combined Statements of Operations for the years ended December 31, 1994 and December 30, 1995
   and for the period ended September 17, 1996..............................................................    F-53
Combined Statements of Stockholders' Equity for the years ended December 31, 1994 and December
   30, 1995 and for the period ended September 17, 1996.....................................................    F-54
Combined Statements of Cash Flows for the years ended December 31, 1994 and December 30, 1995
   and for the period ended September 17, 1996..............................................................    F-55
Notes to Combined Financial Statements......................................................................    F-56

H&M Concepts Ltd. Co. and subsidiaries

Report of Independent Public Accountants....................................................................    F-61
Consolidated Balance Sheets as of December 29, 1996 and June 29, 1997 (unaudited)...........................    F-62
Consolidated Statements of Operations for the year ended December 29, 1996 and the 26 weeks ended
   June 30, 1996 (unaudited) and June 29, 1997 (unaudited)..................................................    F-64
Consolidated Statements of Members' Capital for the year ended December 29, 1996 and the 26 weeks
   ended June 29, 1997 (unaudited).........................................................................     F-65
Consolidated Statements of Cash Flows for the year ended December 29, 1996 and the 26 weeks ended
   June 30, 1996 (unaudited) and June 29, 1997 (unaudited).................................................     F-66
Notes to Consolidated Financial Statements.................................................................     F-68

Pretzel Time, Inc.

Report of Independent Public Accountants...................................................................     F-75
Balance Sheets as of December 31, 1995, December 29, 1996 and June 15, 1997 (unaudited)....................     F-76
Statements of Operations for the years ended December 31, 1995 and December 29, 1996 and for the
   24 weeks ended June 16, 1996 (unaudited) and June 15, 1997 (unaudited)..................................     F-77
Statements of Stockholders' Deficit for the years ended December 31, 1995 and December 29, 1996
   and for the 24 weeks ended June 15, 1997 (unaudited)....................................................     F-78
Statements of Cash Flows for the years ended December 31, 1995 and December 29, 1996 and for the
   24 weeks ended June 16, 1996 (unaudited) and June 15, 1997 (unaudited)..................................     F-79
Notes to Financial Statements..............................................................................     F-81
</TABLE>

                                       F-1
<PAGE>












                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS




To Mrs. Fields' Original Cookies, Inc.:

We have audited the  accompanying  consolidated  balance sheets of Mrs.  Fields'
Original Cookies,  Inc. (a Delaware corporation) and subsidiaries as of December
28,  1996 and  January 3,  1998,  and the  related  consolidated  statements  of
operations,  stockholder's  equity and cash flows for the period from  inception
(September  18,  1996) to December  28,  1996 and for the year ended  January 3,
1998.  These  financial  statements  are  the  responsibility  of the  Company's
management.  Our  responsibility  is to express  an  opinion on these  financial
statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated  financial statements referred to above present
fairly,  in all  material  respects,  the  financial  position  of Mrs.  Fields'
Original  Cookies,  Inc. and subsidiaries as of December 28, 1996 and January 3,
1998,  and the results of their  operations  and their cash flows for the period
from inception  (September 18, 1996) to December 28, 1996 and for the year ended
January 3, 1998 in conformity with generally accepted accounting principles.




/s/ARTHUR ANDERSEN LLP
ARTHUR ANDERSEN LLP

Salt Lake City, Utah
  January 17, 1998 (except with respect
  to the matter discussed in the eighth paragraph
  of Note 3, as to which the date is February 28, 1998)

                                      F-2
<PAGE>

<TABLE>
<CAPTION>

                                                                                                                   Page 1 of 2

                                         MRS. FIELDS' ORIGINAL COOKIES, INC. AND SUBSIDIARIES

                                                      CONSOLIDATED BALANCE SHEETS

                                                        (dollars in thousands)


                                                                ASSETS

                                                                                        December 28,        January 3,
                                                                                            1996              1998
<S>                                                                                    <C>                <C> 
CURRENT ASSETS:
    Cash and cash equivalents                                                           $   6,709          $    16,287
    Accounts receivable, net of allowance for doubtful accounts of $68 and $32,
       respectively                                                                         1,686                2,194
    Amounts due from franchisees and affiliates, net of allowance for doubtful
       accounts of $320 and $582, respectively                                              1,038                1,552
    Inventories                                                                             3,043                3,100
    Prepaid rent and other                                                                  1,324                2,925
    Deferred income tax assets, current portion                                             2,092                2,765
                                                                                         --------             --------

                Total current assets                                                       15,892               28,823
                                                                                         --------             --------

PROPERTY AND EQUIPMENT, at cost:
    Leasehold improvements                                                                 16,704               21,099
    Equipment and fixtures                                                                 10,427               14,100
    Land                                                                                      128                  128
                                                                                         --------             --------
                                                                                           27,259               35,327
    Less accumulated depreciation and amortization                                         (1,054)              (6,125)
                                                                                         --------             --------

                Net property and equipment                                                 26,205               29,202
                                                                                         --------             --------

DEFERRED INCOME TAX ASSETS, net of current portion                                            917                  734
                                                                                         --------             --------

GOODWILL, net of accumulated amortization of $966 and $4,996, repsectively                 50,005               68,466
                                                                                         --------             --------

TRADEMARKS AND OTHER INTANGIBLES, net of accumulated amortization
   of $324 and $1,423, respectively                                                        16,327               15,528
                                                                                         --------             --------

DEFERRED LOAN COSTS, net of accumulated amortization of $70                                     -                5,906
                                                                                         --------             --------

OTHER ASSETS                                                                                  709                1,325
                                                                                         --------             --------

                                                                                         $110,055             $149,684
                                                                                         ========             ========

</TABLE>

          The accompanying notes to consolidated financial statements
                 are an integral part of these balance sheets.


                                      F-3




<PAGE>
<TABLE>
<CAPTION>

                                                                                                                Page 2 of 2


                                         MRS. FIELDS' ORIGINAL COOKIES, INC. AND SUBSIDIARIES

                                                      CONSOLIDATED BALANCE SHEETS

                                               (dollars in thousands, except share data)


                                                 LIABILITIES AND STOCKHOLDER'S EQUITY

                                                                                  December 28,         January 3,
                                                                                      1996                1998
<S>                                                                               <C>                   <C>
CURRENT LIABILITIES:
    Current portion of long-term debt                                              $    2,450            $     472
    Current portion of capital lease obligations                                          -                    142
    Accounts payable                                                                    6,201                3,805
    Accrued liabilities                                                                 3,202                2,826
    Store closure reserve, current portion                                              2,450                3,664
    Accrued salaries, wages and benefits                                                1,811                1,891
    Accrued interest payable                                                            1,668                1,082
    Sales taxes payable                                                                   676                  937
    Deferred credits                                                                      323                  871
                                                                                     ---------           ----------

              Total current liabilities                                                18,781               15,690

LONG-TERM DEBT, net of current portion                                                 65,113              100,284

STORE CLOSURE RESERVE, net of current portion                                           2,305                1,802

CAPITAL LEASE OBLIGATIONS, net of current portion                                         -                    183

ACCRUED LIABILITIES, net of current portion                                             2,207                  -

DEFERRED CREDITS, net of current portion                                                1,091                  -
                                                                                     ---------             --------

              Total liabilities                                                        89,497              117,959
                                                                                     ---------             --------

COMMITMENTS AND CONTINGENCIES (Notes 6 and 7)

MANDATORILY  REDEEMABLE  CUMULATIVE  PREFERRED  STOCK of PTI (a  majority  owned
    subsidiary), aggregate liquidation preference of $1,465                                 -                  902
                                                                                     ---------             --------

MANDATORILY  REDEEMABLE  CUMULATIVE  PREFERRED  STOCK  of  MFB (a  wholly  owned
    subsidiary), aggregate liquidation preference of $3,597                             3,597                  -
                                                                                     ---------            ---------
MINORITY INTEREST                                                                         -                     58
                                                                                     ---------            ---------

STOCKHOLDER'S EQUITY:
    Common stock, $.01 par value; 1,000 shares authorized and 400 shares
       outstanding                                                                        -                    -
    Additional paid-in capital                                                         15,000               30,843
    Retained earnings (Accumulated deficit)                                             1,961                  (78)
                                                                                     --------             --------

              Total stockholder's equity                                               16,961               30,765
                                                                                     --------             --------

                                                                                     $110,055             $149,684
                                                                                     ========             ========
</TABLE>
          The accompanying notes to consolidated financial statements
                 are an integral part of these balance sheets.

                                      F-4



<PAGE>

<TABLE>
<CAPTION>




                                         MRS. FIELDS' ORIGINAL COOKIES, INC. AND SUBSIDIARIES

                                                 CONSOLIDATED STATEMENTS OF OPERATIONS

                                                        (dollars in thousands)

                                                                                         Inception
                                                                                      (September 18,               Year Ended
                                                                                         1996) to                  January 3,
                                                                                     December 28, 1996                1998
                                                                                     -----------------             ----------
<S>                                                                                  <C>                           <C>
                              CORE OPERATING STORES
                              ---------------------
NET STORE SALES                                                                           $ 30,811                   $104,316
                                                                                          --------                   --------

OPERATING COSTS AND EXPENSES:
    Selling and store occupancy costs                                                       13,415                     50,858
    Food cost of sales                                                                       7,419                     22,677
    Depreciation and amortization                                                            1,008                      3,896
                                                                                         ---------                   --------

       Total operating costs and expenses                                                   21,842                     77,431
                                                                                          --------                   --------

          Income from core operating stores                                                  8,969                     26,885
                                                                                         ---------                   --------

             STORES IN THE PROCESS OF BEING CLOSED OR FRANCHISED

NET STORE SALES                                                                              9,079                     19,671
                                                                                         ---------                  ---------

OPERATING COSTS AND EXPENSES:
    Selling and store occupancy costs                                                        6,077                     15,974
    Food cost of sales                                                                       2,443                      5,450
    Depreciation and amortization                                                               46                         45
                                                                                         ---------                  ---------

       Total operating costs and expenses                                                    8,566                     21,469
                                                                                         ---------                  ---------

          Income (loss) from stores in the process of being closed or franchised               513                     (1,798)
                                                                                         ---------                  ---------

FRANCHISING AND LICENSING REVENUE, NET                                                       1,385                      5,602
                                                                                          --------                  ---------

OTHER REVENUE, NET                                                                             107                        918
                                                                                         ---------                   ---------

GENERAL AND ADMINISTRATIVE EXPENSES                                                         (4,035)                   (16,730)
                                                                                          --------                   ---------

DEPRECIATION AND AMORTIZATION OF INTANGIBLES                                                (1,290)                    (6,462)
                                                                                          --------                   ---------

          Income from operations                                                             5,649                      8,415

INTEREST EXPENSE, NET                                                                       (1,793)                    (7,584)

OTHER EXPENSE                                                                                  -                         (368)
                                                                                          --------                   ---------

          Income before provision for income taxes                                           3,856                        463

PROVISION FOR INCOME TAXES                                                                  (1,798)                      (655)
                                                                                          --------                   ---------

          Income (loss) before preferred stock accretion and dividends of
              subsidiairies and minority interest                                            2,058                       (192)

PREFERRED STOCK ACCRETION AND DIVIDENDS OF SUBSIDIARIES                                        (97)                      (644)

MINORITY INTEREST                                                                              -                         (138)
                                                                                          --------                   ---------

          Net income (loss)                                                               $  1,961                   $   (974)
                                                                                          ========                   ========

</TABLE>
          The accompanying notes to consolidated financial statements
                   are an integral part of these statements.



                                      F-5
<PAGE>


<TABLE>
<CAPTION>

                                         MRS. FIELDS' ORIGINAL COOKIES, INC. AND SUBSIDIARIES

                                            CONSOLIDATED STATEMENTS OF STOCKHOLDER'S EQUITY

                                                        (dollars in thousands)



                                                                                         Retained
                                                                     Additional          Earnings
                                            Common Stock              Paid-in          (Accumulated
                                          Shares    Amount            Capital            Deficit)             Total
<S>                                       <C>       <C>               <C>                 <C>              <C>

BALANCE, September 18, 1996                -           $ -             $    -              $     -          $      -

    Issuance of common stock for cash     400            -              15,000                  -              15,000

    Net income                             -             -                 -                  1,961             1,961
                                        -----         -----            --------              -------          --------

BALANCE, December 28, 1996                400            -              15,000                1,961            16,961

    Parent contribution of
       investment in PTI                   -             -               4,200                  -               4,200

    Parent contribution of note
       receivable due from PTI's
       minority stockholder and
       founder                             -             -                 500                  -                 500

    Parent contribution of
       investment in MFB                   -             -               6,500                  -               6,500

    Conversion to equity of note
       payable to parent                   -             -               4,643                  -               4,643

    Dividend paid to parent                -             -                 -                 (1,065)           (1,065)

    Net loss                               -             -                 -                   (974)             (974)
                                        -----         -----            -------              -------           -------

BALANCE, January 3, 1998                  400          $ -             $30,843              $   (78)          $30,765
                                        =====         =====            =======              ========          =======

</TABLE>

          The accompanying notes to consolidtaed financial statements
                   are an integral part of these statements.


                                      F-6
<PAGE>



<TABLE>
<CAPTION>

                                                                                                                 Page 1 of 4

                                         MRS. FIELDS' ORIGINAL COOKIES, INC. AND SUBSIDIARIES

                                                 CONSOLIDATED STATEMENTS OF CASH FLOWS

                                                        (dollars in thousands)


                                                                                       Inception
                                                                                    (September 18,
                                                                                       1996) to                Year Ended
                                                                                     December 28,              January 3,
                                                                                         1996                     1998
                                                                                    --------------             -------
<S>                                                                                 <C>                         <C>
Increase (Decrease) in Cash and Cash Equivalents

CASH FLOWS FROM OPERATING ACTIVITIES:
   Net income (loss)                                                                     $  1,961                $   (974)
   Adjustments to reconcile net income (loss) to net cash provided by
     operating activities, net of effects from acquisitions:
         Depreciation and amortization                                                      2,344                  10,403
         Loss on sale of assets                                                               -                       368
         Deferred income taxes                                                              1,511                     210
         In-kind interest expense on note payable to stockholder
                                                                                               97                     338
         Preferred stock accretion and dividends of subsidiaries                               97                     644
         Minority interest                                                                    -                       234
         Changes in assets and liabilities, net of effects from acquisitions:
               Accounts receivable                                                           (294)                   (353)
               Amounts due from franchisees and affiliates                                   (339)                   (514)
               Inventories                                                                   (159)                    136
               Prepaid rent and other                                                         (31)                   (895)
               Other assets                                                                    39                     427
               Accounts payable and accrued liabilities                                       239                  (6,651)
               Store closure reserve                                                         (305)                 (1,666)
               Accrued salaries, wages and benefits                                           212                      80
               Accrued interest payable                                                     1,668                    (586)
               Sales taxes payable                                                            542                     261
               Deferred credits                                                                27                    (543)
                                                                                         ---------               ---------

                  Net cash provided by operating activities                                 7,609                     919
                                                                                         --------               ---------

CASH FLOWS FROM INVESTING ACTIVITIES:
    Net cash paid for acquisitions (including $1,158 of acquisitions expenses)            (19,508)                (10,949)
    Purchase of property and equipment, net of effects from acquisitions
                                                                                           (1,638)                 (4,678)
    Proceeds from the sale of assets                                                           15                     122
                                                                                         --------               ---------

                  Net cash used in investing activities                                   (21,131)                (15,505)
                                                                                         --------               ----------
</TABLE>
          The accompanying notes to consolidated financial statements
                   are an integral part of these statements.

                                      F-7


<PAGE>

<TABLE>
<CAPTION>

                                                                                                                 Page 2 of 4

                                         MRS. FIELDS' ORIGINAL COOKIES, INC. AND SUBSIDIARIES

                                                 CONSOLIDATED STATEMENTS OF CASH FLOWS

                                                        (dollars in thousands)

                                                                                       Inception
                                                                                    (September 18,
                                                                                       1996) to                Year Ended
                                                                                     December 28,              January 3,
                                                                                         1996                     1998
                                                                                   ----------------           -----------
<S>                                                                                 <C>                        <C>
Increase (Decrease) in Cash and Cash Equivalents

CASH FLOWS FROM FINANCING ACTIVITIES:
    Proceeds from issuance of long-term debt                                         $        -                 $ 108,250
    Reduction of long-term debt                                                            (1,769)                (77,009)
    Payment of debt financing costs                                                           -                    (5,976)
    Cash advance from MFH                                                                     -                     1,500
    Repayment of cash advance to MFH                                                          -                    (1,500)
    Payment of cash dividend to MFH                                                           -                    (1,065)
    Principal payments on capital lease obligations                                           -                       (36)
    Proceeds from the issuance of common stock                                             15,000                     -
    Proceeds from the issuance of mandatorily redeemable cumulative preferred
       stock of subsidiary                                                                  3,500                     -
    Proceeds from the issuance of note payable to Harvard                                   3,500                     -
                                                                                         ---------              ---------

                  Net cash provided by financing activities                                20,231                  24,164
                                                                                         --------               ---------

NET INCREASE IN CASH AND CASH EQUIVALENTS                                                   6,709                   9,578

CASH AND CASH EQUIVALENTS AT BEGINNING OF THE PERIOD                                          -                     6,709
                                                                                         --------               ---------

CASH AND CASH EQUIVALENTS AT END OF THE PERIOD                                           $  6,709               $  16,287
                                                                                         ========               =========

</TABLE>


SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:

Cashpaid for  interest  was  approximately  $28 and $8,416 for the period  ended
    December 28, 1996 and for the year ended January 3, 1998, respectively.

Cashpaid for income  taxes was  approximately  $0 and $217 for the period  ended
    December 28, 1996 and for the year ended January 3, 1998, respectively.




          The accompanying notes to consolidated financial statements
                   are an integral part of these statements.

                                      F-8

<PAGE>


                                                                     Page 3 of 4

              MRS. FIELDS' ORIGINAL COOKIES, INC. AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF CASH FLOWS

                             (dollars in thousands)

SUPPLEMENTAL DISCLOSURE OF NONCASH INVESTING AND FINANCING ACTIVITIES:

On September 18, 1996, the Company  acquired  certain assets and assumed certain
liabilities of Mrs.  Fields Inc.,  Mrs.  Fields  Development  Corporation,  Mrs.
Fields Cookies,  The Original Cookie Company,  Incorporated and Hot Sam Company,
Inc. In  conjunction  with the  acquisitions,  net  liabilities  were assumed as
follows:
<TABLE>
<CAPTION>
<S>                                                                  <C>
                      Fair value of assets acquired                $ 93,494
                      Net cash paid                                 (19,508)
                      Notes payable issued                          (65,735)
                                                                    -------

                           Net liabilities assumed                 $  8,251
                                                                   ========
</TABLE>

In connection with the purchase  accounting,  the Company recorded certain other
accruals totaling  $11,300,000 and provided  reserves  totaling  $10,900,000 for
imapired  property and equipment at Company-owned  stores the Company intends to
exit through  closing or  franchising. The accruals consisted of $5,060,000  for
obligations  incident to store  closures,  $2,450,000 for  contingent  legal and
lease  obligations  that  were  firmed  up  before  year  end,   $3,135,000  for
transaction  and finder fees and $655,000 for  severance and related  costs.  In
connection with these accruals and impairment reserves,  the Company recorded an
additional $17,680,000 of goodwill and established deferred income taxes (net of
valuation allowances) totaling $4,520,000.

In October 1996,  the Company  received  property in payment of $128 in accounts
receivable due from a customer.

On March 18, 1997, a certain convertible  subordinated note issued in connection
with the previously  described business combination was not repaid as scheduled.
The noteholder  exercised its option to receive an additional note of $1,000 due
to the delayed payment. The Company recorded the note and additional goodwill as
a subsequent component of the business combination accounting.

During the period  ended  December  28,  1996 and for the year ended  January 3,
1998,  MFB increased  its  mandatorily  redeemable  cumulative  preferred  stock
liquidation preference by approximately $97 and $338,  respectively,  in lieu of
paying cash dividends. On November 26, 1997, in connection with the Refinancing,
MFH converted to common equity of the Company $4,643 aggregate  principal amount
of  convertible  subordinated  notes and  contributed  to the Company all of the
common equity of MFB after  converting its preferred  stock  interests  totaling
$3,935 to common equity (see Note 6).

On July 25, 1997,  certain  assets were  acquired and certain  liabilities  were
assumed of H & M Concepts Ltd. Co. by MFPC as follows (see Note 1):


     Fair value of assets acquired                               $15,780
     Net cash paid                                                (5,750)
     Notes payable issued                                         (8,000)
                                                                  -------
             Net liabilities assumed                             $ 2,030
                                                                  =======

In connection with the purchase  accounting for this  acquisition,  MFPC accrued
$1,000 for estimated obligations incident to certain store closures. The Company
also recorded a reserve totaling  approximately $2,500 for impaired property and
equipment  at stores the Copmpany  intends to close.  In  connection  with these
accruals and reserves,  the Company  recorded $2,800 of goodwill and established
deferred income tax assets (net of valuation allowances) totaling $700.


          The accompanying notes to consolidated financial statements
                   are an integral part of these statements.


                                      F-9

<PAGE>

                                                                     Page 4 of 4

              MRS. FIELDS' ORIGINAL COOKIES, INC. AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF CASH FLOWS

                             (dollars in thousands)

On September 2, 1997,  56 percent of the shares of common stock of Pretzel Time,
Inc. ("PTI") were acquired by MFH as follows (see Note 1):

       Fair value of assets acquired                  $ 8,311
       Net cash paid                                   (4,200)
                                                      -------   
               Net liabilities assumed                $ 4,111
                                                      =======

In connection  with the purchase  accounting for this  acquisition,  MFH accrued
$500 for estimated obligations incident to certain store closures. In connection
with these  accruals,  the Company  recorded  $400 of goodwill  and  established
deferred income tax assets (net of valuation allowances) totaling $100.

On November 26, 1997, in connection with the Refinancing, MFH contributed all of
the assets  and  liabilities  of MFPC,  MFH's 56 percent of the shares of common
stock of PTI and the $500 note  receivable  due from PTI's  founder and minority
stockholder to the Company.  Additionally, on November 26, 1997, MFH contributed
all of the common stock of MFB to the Company.

During the period from  acquisition  (September 2, 1997) to January 3, 1998, PTI
increased its mandatorily  redeemable  cumulative  preferred  stock  liquidation
preference by approximately  $68 in lieu of paying cash dividends.  In addition,
for the same period, PTI's mandatorily redeemable cumulative preferred stock was
increased by approximately $238 for the accretion required over time to amortize
the original issue discount.





          The accompanying notes to consolidated financial statements
                   are an integral part of these statements.


                                      F-10
<PAGE>



              MRS. FIELDS' ORIGINAL COOKIES, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



(1)      DESCRIPTION OF BUSINESS AND NATURE OF OPERATIONS

Mrs. Fields' Original Cookies, Inc. (the "Company"), a Delaware corporation,  is
a wholly owned subsidiary of Mrs.  Fields' Holding  Company,  Inc. ("MFH" or the
"Parent").  MFH is a majority owned  subsidiary of Capricorn  Investors II, L.P.
("Capricorn"). The Company has five wholly owned subsidiaries;  namely, The Mrs.
Fields' Brand,  Inc.  ("MFB"),  Mrs.  Fields' Cookies  Australia,  Mrs.  Fields'
Cookies  (Canada)  Ltd.,  H & M  Canada,  and  Fairfield  Foods,  Inc.  and four
partially owned subsidiaries, the largest of which is Pretzel Time, Inc. ("PTI")
of which the Company owns 60 percent of the common stock as of January 3, 1998.

The Company  primarily  operates retail stores which sell freshly baked cookies,
brownies, pretzels and other food products through four specialty retail chains.
As of January 3, 1998, the Company owned and operated 144 "Mrs.  Fields Cookies"
stores,  155 "Original Cookie Company" stores, 102 "Hot Sam Pretzels" stores and
80  "Pretzel  Time"  stores,  all of which are  located  in the  United  States.
Additionally,  the Company has  franchised  or licensed 472 stores in the United
States and 81 stores in 10 other  countries.  As of January 3, 1998, the Company
operated  379 core  operating  stores and  operated  102 stores which are in the
process of being sold or  franchised.  All of the stores in the process of being
closed or  franchised  are  expected  to be closed or  franchised  by the end of
fiscal year 1999. The accompanying consolidated statements of operations present
the income or loss from operations for both of these categories of stores.

The Company's  business  follows seasonal trends and is also affected by climate
and weather  conditions.  The Company  experiences  its highest  revenues in the
fourth  quarter.  Because  the  Company's  stores are  heavily  concentrated  in
shopping malls, the Company's sales  performance is  significantly  dependent on
the performance of those malls.

Business Combinations
- ---------------------
MFI and Affiliates and OCC and Affiliates

The Company began operations on September 18, 1996,  following the completion of
two  simultaneous but separate asset purchase  transactions  wherein the Company
(i) acquired certain assets and assumed certain liabilities of Mrs. Fields Inc.,
Mrs. Fields  Development  Corporation and Mrs. Fields Cookies in accordance with
two Asset  Purchase  Agreements  dated August 7, 1996,  among these  parties and
Capricorn,  and (ii) acquired certain assets and assumed certain  liabilities of
The  Original  Cookie  Company,  Incorporated  and  Hot  Sam  Company,  Inc.  in
accordance with an Asset Purchase  Agreement dated August 7, 1996, as amended by
the First  Amendment  dated as of September  17, 1996,  among these  parties and
Capricorn.

The  combined  purchase  price for the  acquired  net assets  was  approximately
$85,243,000.  The Company paid net cash of $19,508,000 and issued  approximately
$65,735,000 in senior and subordinated  notes to the selling  shareholders.  The
acquisitions  were  accounted for as  purchases.  The total  purchase  price was
allocated to the net assets acquired,  based on their estimated fair values. The
organization  of the Company and the  acquisitions  resulted in the recording of
intangible assets of approximately  $49,942,000 principally made up of goodwill,
trademarks and organization  costs.  Goodwill and trademarks are amortized using
the straight-line  method over 15 years.  An additional  $17,680,000 of goodwill
and $4,520,000 of deferred income tax assets (net of valuation  allowances) were
recorded  in  connection  with the  Company  recording  certain  other  accruals
totaling  $11,300,000 and providing  reserves totaling  $10,900,000 for impaired
property  and  equipment  at  Company-owned  stores the Company  intends to exit
through closing or franchising. Organization costs are amortized using
the straight-line  method over five years.



                                      F-11
<PAGE>


(1)      DESCRIPTION OF BUSINESS AND NATURE OF OPERATIONS (continued)
         ------------------------------------------------------------


In connection  with these  acquisitions,  the Company  formulated a plan to exit
certain stores that did not meet certain  financial and  geographical  criteria.
The plan entailed  closing all stores that were not profitable  and  franchising
stores that were  profitable  but  contributed  less than  $50,000 in store cash
contribution for cookie stores and less than $35,000 in store cash  contribution
forpretzel  stores.Management  identified  138 (13 of these  stores  were closed
prior to the  acquisitions but had continuing  obligations)  stores to be closed
and 64 stores to be franchised.  Of the stores identified to be closed,  all but
five of the stores are to be closed by the end of 1998 with the  remaining  five
stores  scheduled for closure  during 1999. The timing to implement the plan was
developed  based on  discussions  and  relationships  with major  shopping  mall
developers.

Pursuant  to the  exit  plan,  at the  date  of the  acquisitions,  the  Company
established  an  impairment  reserve of  $10,900,000  against the  property and
equipment of the stores the Company  planned to exit to record them at their net
realizable  value.  The property and  equipment of 117 of the total stores to be
closed were recorded at net values of zero.  The property and equipment of 54 of
the total stores to be franchised  were recorded at the estimated net realizable
amount  recoverable  through a franchise sale. The property and equipment of the
remainder of the stores to be closed or  franchised  had already been reduced to
their net realizable  values prior to the  acquisitions.  During the period from
inception  to December 28, 1996 and during the year ended  January 3, 1998,  the
impairment  reserve  was  depleted by  approximately  $854,000  and  $3,468,000,
respectively,  related  to the 117  stores  to be  closed  and by  approximately
$205,000 and $486,000, respectively,  related to the 54 stores to be franchised.
As of December 28, 1996 and January 3, 1998,  the remaining  impairment  reserve
totaled approximately $9,806,000 and $5,853,000, respectively. During the period
from  inception to December 28, 1996 and for the year ended January 3, 1998, the
Company closed 17 and 70 stores, respectively,  and the Company franchised 3 and
9 stores, respectively.


The $11,300,000 of accruals consisted of $5,060,000 for obligations  incident to
store closures,  $2,450,000 for contingent legal and lease obligations that were
firmed up before December 28, 1996, $3,135,000 for transaction and finders'fees
and $655,000 for severance and related costs.

At the date of the  acquisitions,  in  accordance  with EITF 95-3,  the  Company
established  a store  closure  reserve of  $5,060,000  for the 138  stores  the
Company  intended to close. The reserve was established to provide for estimated
early lease  termination costs and penalties.  There was no reserve  established
related to the 64 stores to be  franchised.  Management  continued to refine the
plan for closing the stores after the date of the  acquisitions  which  entailed
further  analysis of lease  agreements  and meeting  with  developers  to assess
timing and estimated lease termination costs.  Management  finalized the plan in
early September 1997, within one year of the date of the  acquisitions.  At that
time, the Company recorded an additional $1,357,000 to the store closure reserve
to reflect the finalized plan estimates of lease  termination costs and adjusted
goodwill by a comparable amount under the provisions of purchase accounting. The
increasein the reserve related solely to the 138 stores originally identified to
be for information regarding the activitywithin the store closure reserve since
the date of the  acquisitions.  During the period from inception to December 28,
1996 and for the year  ended  January  3,  1998,  the  Company  closed 17 and 70
stores, respectively. During the period from inception to December 28, 1996 and
for the year ended  January 3, 1998, the net store sales and store contribution
for stores in the process of being closed totaled $5,777,000 and $121,000,
being closed totaled respectively, and $10,599,000 and ($2,038,000),\
respectively.




<PAGE>



As of January 3, 1998,  approximately  $1,643,000 of the $2,450,000  accrual for
legal  and  lease  obligations  has  been  utilized.  The  remaining  amount  of
approximately  $807,000  is  expected to be  utilized  during  1998.  All of the
$3,135,000  accrual  established  for  transaction  and  finders'  fees  and the
$655,000   accrual  for  severance  and  related  costs   associated   with  the
acquisitions has been fully utilized for the purposes  intended as of January 3,
1998.


H & M Concepts Ltd. Co.

On July 25, 1997, Mrs. Fields' Pretzel Concepts,  Inc. ("MFPC"),  a wholly owned
subsidiary of MFH, acquired  substantially all of the assets and assumed certain
liabilities of H & M Concepts Ltd. Co. and  subsidiaries  ("H & M"). H & M owned
and operated  stores  which  engage in retail  sales of  pretzels,  toppings and
beverages  under a franchise  agreement  with Pretzel Time,  Inc.  ("PTI").  The
aggregate  consideration  of  $13,750,000  consisted of (i)  $5,750,000 of cash,
financed through an advance from MFH of $1,500,000 and a $4,250,000 bank loan to
MFPC,  (ii) a  $4,000,000  principal  amount  bridge  note of MFPC  and  (iii) a
$4,000,000  principal  amount  subordinated  note of MFH retained by the sellers
(all such debt  collectively  referred to as the "H & M Debt").  The acquisition
was  accounted  for  using  the  purchase  method  of  accounting  (based on the
estimated  faire  values of the net assets  acquired)  and resulted in recording
approximately   $9,618,000  of  goodwill  that  is  being  amortized  using  the
straight-line method over 15 years.

Effective  November 26, 1997, MFH  contributed all of the assets and liabilities
of MFPC to the Company and, in consideration  thereof, the Company assumed the H
& M Debt, including all accrued but unpaid interest. MFPC and the Company merged
on the same date with the Company being the surviving  entity.  The contribution
was  accounted  for  in  a  manner  similar  to  that  of   pooling-of-interests
accounting.  There  was no  step-up  in the  book  basis  of  MFPC's  assets  or
liabilities. MFPC's results of operations have been included in the consolidated
results of the Company for the period from July 25, 1997 to January 3, 1998.

Pretzel Time, Inc.

On September  2, 1997,  MFH acquired 56 percent of the shares of common stock of
PTI for an aggregate cash purchase  price of  $4,200,000,  $750,000 of which was
paid to PTI and is being used for working capital  purposes,  and the balance of
which was paid to the selling shareholders.  In connection with the acquisition,
MFH  extended a $500,000  loan to the  founder  of PTI who  continued  to own 44
percent of the shares of common  stock of PTI.  The note  bears  interest  at an
annual rate of 10 percent (see Note 8). PTI is a franchisor  of hand rolled soft
pretzel outlets located in North America.  The outlets are primarily  located in
shopping  malls.  The acquisition was accounted for using the purchase method of
accounting  (based on the estimated fair values of the net assets  acquired) and
resulted  in  recording  approximately  $5,882,000  of  goodwill  that is  being
amortized using the straight-line method over 15 years.

Effective  November 26, 1997,  MFH  contributed  its 56 percent of the shares of
common  stock of PTI to the  Company.  MFH also  contributed  to the Company the
$500,000 note due from PTI's founder and minority stockholder.  The contribution
was  accounted  for  in  a  manner  similar  to  that  of   pooling-of-interests
accounting.  There  was  no  step-up  in the  book  basis  of  PTI's  assets  or
liabilities.  The Company has included 56 percent of PTI's results of operations
with the Company's  consolidated results of operations from September 2, 1997 to
January 2, 1998.

On January 2, 1998, the Company  purchased an additional 4 percent of the shares
of common stock of PTI from the founder for  $300,000 in cash.  The purchase was
accounted for using the purchase  method of  accounting  (based on the estimated
fair values of the net assets acquired) and resulted in recording  approximately
$311,000 of goodwill.  Beginning  with January 2, 1998, the Company is including
60 percent of PTI's results of operations in the Company's  consolidated results
of operations.


                                      F-12
<PAGE>


(1)      DESCRIPTION OF BUSINESS AND NATURE OF OPERATIONS (continued)
         ------------------------------------------------------------
The Mrs. Fields' Brand, Inc.

Prior to November 26,  1997,  MFH owned 50.1 percent of the shares of the common
stock of MFB. MFB holds legal title to certain  trademarks for the "Mrs. Fields"
name and logo and licenses the use of these  trademarks to third parties for the
establishment  and  operation of Mrs.  Fields cookie and bakery  operations  and
other merchandising  activities.  In connection with these licensing activities,
MFB authorizes  third-party licensees to use certain business formats,  systems,
methods,  procedures,   designs,  layouts,   specifications,   trade  names  and
trademarks in the United States and other countries.

On November 26, 1997,  MFH acquired the remaining  49.9 percent of the shares of
the common stock of MFB from Harvard Private Capital Holdings, Inc. ("HPCH") for
approximately $2,565,000.  The consideration consisted of $1,065,000 in cash and
$1,500,000 in shares of common stock of MFH. In aggregate,  the shares issued to
HPCH were valued at $1,500,000 after being appropriately  discounted for lack of
controlling interest and marketability.  The acquisition was accounted for using
the purchase method of accounting (based on the estimated fair values of the net
assets  acquired)  and  resulted  in  recording   approximately   $2,565,000  of
intangible  assets  (primarily  goodwill)  that is  being  amortized  using  the
straight-line method over 15 years.

Effective  November 26, 1997, MFH  contributed all of the common stock of MFB to
the Company. As a result of such capital contribution, MFB became a wholly owned
subsidiary  of the  Company.  The  contribution  was  accounted  for in a manner
similar to that of pooling-of-interests  accounting. There was no step-up in the
book basis of MFB's assets or liabilities. The Company has included 50.1 percent
of MFB's  results  of  operations  with the  Company's  consolidated  results of
operations  for the period from  inception  (September 18, 1996) to December 28,
1996 and for the period from December 29, 1996 to November 25, 1997. The Company
has  included  100 percent of MFB's  results of  operations  with the  Company's
consolidated  results of  operations  for the period from  November  26, 1997 to
January 3, 1998.

1-800-Cookies

On October 10, 1997, the Company acquired substantially all of the net assets of
R&R Bourbon Street, Inc. dba 1-800-Cookies for $653,000 in cash. The acquisition
was  accounted  for  using  the  purchase  method  of  accounting  (based on the
estimated  fair value of the net aseets  acquired)  and  resulted  in  recording
approximately  $600,000 of goodwill and $53,000 of other assets. The goodwill is
being amortized using the straight-line method over 15 years.

Pro Forma Acquisition Information (Unaudited)

The unaudited pro forma  acquisition  information  for the period from inception
(September 18, 1996) to December 28, 1996 and for the year ended January 3, 1998
presents the results of  operations as if the H&M and PTI  acquisitions  and the
Series A Senior  Note  Offering  and  Refinancing  had  occurred  at the date of
inception (September 18, 1996). The results of operations give effect to certain
adjustments,  including amortization of intangible assets and increased interest
expense on  acquisition  debt.  The pro forma  results  have been  prepared  for
comparative purposes only and do not purport to be indicative of what would have
occurred had the  acquisitions and Refinancing been made at the inception of the
Company or of the results which may occur in the future.

                                      F-13
<PAGE>


(1)      DESCRIPTION OF BUSINESS AND NATURE OF OPERATIONS (continued)
         ------------------------------------------------------------

<TABLE>
<CAPTION>

                                                Pro Forma Unaudited Information
                                                -------------------------------
                                                  Inception
                                                (September 18,
                                                   1996) to         Year Ended
                                                 December 28,        January 3,
                                                      1996              1998
                                                --------------       ---------
<S>                                             <C>                      <C>
      Total revenues (including store
          sales, franchising, licensing
          and other)                              $48,090,000      $142,496,000
      Income from operations                        6,718,000         9,054,000
      Net income (loss)                             1,029,000        (4,189,000)

</TABLE>


(2)  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
     ------------------------------------------
Accounting Periods
- ------------------
The Company operates using a 52/53-week year ending near December 31.

Principles of Consolidation
- ---------------------------
The accompanying  consolidated  financial statements include the accounts of the
Company and its wholly owned and majority owned  subsidiaries.  All  significant
intercompany balances and transactions have been eliminated in consolidation.

Sources of Supply
- -----------------
The Company  currently buys a significant  amount of its food products from four
suppliers.  Management  believes  that other  suppliers  could  provide  similar
products with comparable terms.

Use of Estimates
- ----------------
The preparation of financial  statements in conformity  with generally  accepted
accounting principles requires management to make estimates and assumptions that
affect  the  reported  amounts  of assets  and  liabilities  and  disclosure  of
contingent  assets and  liabilities at the date of the financial  statements and
the reported amounts of revenues and expenses during the reporting period.
Actual results could differ from those estimates.

Cash Equivalents
- ----------------
The Company considers all highly liquid  investments  purchased with an original
maturity of three months or less to be cash equivalents.  As of January 3, 1998,
the Company had demand deposits at various banks in excess of the $100,000 limit
for insurance by the Federal Deposit Insurance Corporation.

Inventories
- -----------
Inventories consist of food,  beverages and supplies and are stated at the lower
of cost (first-in, first-out method) or market value.

Pre-Opening Costs
- -----------------

Pre-opening  costs  associated  with new  Company-owned  stores  are  charged to
expense  as  incurred.  These  amounts  were  not  significant  for the  periods
repesented in the accompanying  consolidated  financial statements.  Pre-opening
costs  associated  with new  franchised  stores  are the  responsibility  of the
franchisee.

                                      F-14

<PAGE>


(2)  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)
     ------------------------------------------------------
Property and Equipment
- ----------------------
Property and  equipment  are stated at cost less  accumulated  depreciation  and
amortization.  Equipment and fixtures are depreciated  over three to seven years
using the straight-line  method.  Leasehold  improvements are amortized over the
life of the lease term, or the estimated life of the improvements,  whichever is
shorter, using the straight-line method.

Expenditures  that  materially  increase  values or  capacities or extend useful
lives of property and equipment are capitalized.  Routine  maintenance,  repairs
and renewal  costs are  expensed as  incurred.  Gains or losses from the sale or
retirement of property and equipment are recorded in current operations.

Intangible Assets
- -----------------

Intangible assets consist primarily of goodwill and trademarks and are amortized
using the  straight-line  method over 15 years.  Other intangible assets such as
organization  costs and  covenants  not to compete are not  significant  and are
being amortized using the straight-line method over three to five years.

Deferred Loan Costs
- -------------------
Deferred loan costs totaling  $5,976,000  resulted from the sale of $100,000,000
in Series A Senior  Notes on  November  26,  1997,  and are being  amortized  as
interest expense over the seven-year life of the Senior Notes (see Note 4).

Other Assets
- ------------
Other assets consist  primarily of lease deposits and a $500,000 note receivable
from the founder and minority stockholder of PTI (see Note 1).

Long-Lived Assets
- -----------------

The Company assesses and measures for impairment of long-lived assets, including
intangibles,  in accordance with Statement of Financial Accounting Standards No.
121,  "Accounting for Impairment of Long-Lived  Assets and for Long-Lived Assets
to be Disposed Of"("SFAS No. 121"). SFAS No. 121 requires that long-lived assets
be reviewed for impairment when events or changes in circumstances indicate that
the book  value of an asset may not be  recoverable.  date,  whether  events and
circumstances  have occurred that indicate  possible  impairment.  In accordance
with SFAS No. 121, the Company uses an estimate of future  undiscounted net cash
flows  of the  related  asset  or group of  assets  over the  remaining  life in
measuring whether the assets are recoverable. The Company assesses impairment of
long-lived  assets at the store level  which the Company  believes is the lowest
level for which there are identifiable  cash flows that are independent of other
groups of assets. As of January 3, 1998, the Company has reserved for any of its
long-lived assets that are considered to be impaired.

Store Closure Reserve
- ---------------------
The  Company  accrues  an  estimate  for the  costs  associated  with  closing a
nonperforming  store in the period the determination is made to close the store.
The majority of the costs accrued relate to estimated  lease  termination  costs
and estimated costs of related impaired property and equipment.

Revenue Recognition
- -------------------

Revenues  generated  from  Company-owned  stores are  recognized at the point of
sale.  Initial  franchising  and licensing fee revenues are recognized  when all
material  services or  conditions  relating to the sale have been  substantially
performed or satisfied.  Franchise and license  royalties,  which are based on a
percentage of gross store sales, are recognized as earned.

                                      F-15
<PAGE>


(2)  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)
     ------------------------------------------------------
Leases
- ------
The Company has various  operating lease  commitments on both  Company-owned and
franchised  store  locations and  equipment.  Expenses of operating  leases with
escalating   payment  terms,   including   leases   underlying   subleases  with
franchisees,  are  recognized  on a  straight-line  basis  over the lives of the
related leases.

Income Taxes
- ------------
The Company  recognizes  deferred  income tax assets or liabilities for expected
future tax  consequences  of events that have been  recognized  in the financial
statements  or tax  returns.  Under this method,  deferred  income tax assets or
liabilities are determined  based upon the difference  between the financial and
income tax bases of assets and  liabilities  using enacted tax rates expected to
apply when differences are expected to be settled or realized.

Foreign Currency Translation
- ----------------------------
The balance sheet accounts of the Company's foreign  subsidiaries are translated
into U.S. dollars using the applicable  balance sheet date exchange rates, while
revenues and expenses are  translated  using the average  exchange rates for the
periods presented.
Translation gains or losses are insignificant for the periods presented.

Fair Value of Financial Instruments
- -----------------------------------
The book value of the Company's financial  instruments  approximates fair value.
The  estimated  fair  values  have  been  determined  using  appropriate  market
information and valuation methodologies.

Recent Accounting Pronouncement
- -------------------------------
In June 1997,  the  Financial  Accounting  Standards  Board issued  Statement of
Financial  Accounting  Standards  ("SFAS")  No.  130,  "Reporting  Comprehensive
Income." Under current reporting  requirements,  extraordinary and non-recurring
gains and losses are excluded from income from current operations.  SFAS No. 130
requires  an  "all-inclusive"   approach  which  specifies  that  all  revenues,
expenses,  gains and losses  recognized during the period be reported in income,
regardless  of whether they are  considered  to be results of  operations of the
period.  SFAS No. 130 is effective for fiscal years beginning after December 15,
1997.  The Company does not expect that this  statement  will have a significant
impact on its financial statement presentation.

Reclassifications
- -----------------
Certain  reclassifications  have been made in the  prior  period's  consolidated
financial statements to conform with the current year presentation.


                                      F-16

<PAGE>


(3)  LONG-TERM DEBT AND CAPITAL LEASE OBLIGATIONS
     --------------------------------------------
Long-Term Debt
- --------------
<TABLE>
<CAPTION>
Long-term debt consists of the following:

                                                                                   December 28,           January 3,
                                                                                       1996                 1998
<S>                                                                               <C>                    <C>
   Series  A  senior  unsecured  notes,  interest  at  10  1/8  percent  payable
      semi-annually in arrears on June 1 and December 1, commencing June
      1, 1998, due December 1, 2004                                               $         -             $100,000,000

   Notes payable to individuals or corporations with interest terms ranging from
      non-interest bearing to 15 percent, due at various
      dates from 1998 through 2012, requiring monthly payments                              -                  756,000

   Senior notes,  interest at six-month LIBOR rate (5.75 percent at December 28,
      1996) plus an interest  margin (3 percent at December  28,  1996)  payable
      semi-annually, secured by essentially all assets
      of the Company, repaid in November 1997                                       41,966,000                    -

   Senior  notes,  interest  at 10  percent  payable  semi-annually,  secured by
      essentially all assets of MFB, principal due quarterly in varying
      installments, repaid in November 1997                                         10,000,000                    -

   Convertible  subordinated notes, interest at an escalating rate (9.75 percent
      at December 28, 1996) payable semi-annually, secured
      by essentially all assets of the Company, repaid in November 1997              7,357,000                    -

   Convertible subordinated note to stockholder,  interest at an escalating rate
      (9.75  percent at December 28,  1996)  payable  semi-annually,  secured by
      essentially all assets of the Company, converted to
      equity in November 1997                                                        4,643,000                    -

   Senior subordinated note to MFB minority stockholder,  interest at 10 percent
      compounded quarterly beginning December 15, 1996, secured by
      essentially all assets of MFB, repaid in November 1997                         3,597,000                       -
                                                                                   ------------          ------------

                                                                                    67,563,000            100,756,000

   Less current portion                                                             (2,450,000)              (472,000)
                                                                                   ------------          ------------

                                                                                   $65,113,000           $100,284,000
                                                                                   ===========           ============
</TABLE>
                          

In connection  with the business  combinations  discussed in Note 1, the Company
issued  approximately  $65,735,000 in senior and subordinated notes.  Concurrent
with the combinations,  $4,643,000 of convertible  subordinated  notes that were
originally issued as part of the business combinations were issued to MFH.

                                      F-17

<PAGE>


 (3) LONG-TERM DEBT AND CAPITAL LEASE OBLIGATIONS (continued)

Long-Term Debt
- --------------
On  November  26,  1997,   the  Company   refinanced   its  existing  debt  (the
"Refinancing")  by  issuing  $100,000,000  Series A Senior  Notes  (the  "Senior
Notes") due December 1, 2004.  Interest on the Senior Notes  accrues at the rate
of 10 1/8  percent per annum and is payable  semi-annually  in arrears on June 1
and  December  1,  commencing  on June 1,  1998.  The Senior  Notes are  general
unsecured  obligations  of the  Company,  rank senior in right of payment to all
subordinated  indebtedness  of the  Company and will rank pari passu in right of
payment with all  existing and future  senior  indebtedness  of the Company.  In
connection  with the  Refinancing,  the  Company  recorded  deferred  loan costs
totaling approximately $5,976,000 that are being amortized over seven years.

The Senior Notes are  redeemable  at the option of the  Company,  in whole or in
part,  at any time on or after  December  1, 2001 in cash at  redemption  prices
defined in the Indenture,  plus accrued and unpaid interest. In addition, at any
time prior to December 1, 2001,  the Company may redeem up to an aggregate of 35
percent of the principal  amount at a redemption  price equal to 110.125 percent
of the principal amount thereof, plus accrued and unpaid interest.

The Senior Notes contain certain covenants that will limit,  among other things,
the ability of the Company and its subsidiaries to: (i) declare or pay dividends
or make any other payment or  distribution on account of the Company's or any of
its subsidiaries' equity interest (including without limitation,  any payment in
connection  with any  merger  or  consolidation  involving  the  Company);  (ii)
purchase,  redeem or otherwise acquire or retire for value  (including,  without
limitation,  in  connection  with any  merger  or  consolidation  involving  the
Company) any equity  interest of the Company or any direct or indirect parent of
the Company or other affiliate of the Company; (iii) make any payment on or with
respect to, or  purchase,  redeem,  defease or  otherwise  acquire or retire for
value any  indebtedness  that is  subordinated  to the Senior  Notes,  except as
payment of interest or principal at stated maturity; or (iv) make any restricted
investment except under condition provided in the indenture.

The Senior  Notes were  issued  pursuant to a private  transaction  that was not
subject to the  registration  requirements  of the  Securities  Act of 1933 (the
"Securities Act"). The Company has agreed to: (i) file a registration  statement
(the "Exchange Offer  Registration  Statement") on or prior to 60 days after the
date of issuance of the Senior  Notes with  respect to an offer to exchange  the
Senior Notes for a new issue of debt securities of the Company  registered under
the Securities  Act, with terms  substantially  identical to those of the Senior
Notes and (ii) to use its best efforts to cause the Exchange Offer  Registration
Statement to be declared effective by the Securities and Exchange  Commission on
or prior to 120 days after the date of issuance of the Senior Notes.

Pursuant  to the  Refinancing,  the  Company  repaid  approximately  $79,096,000
aggregate  principal  amount of indebtedness  and accrued but unpaid interest of
the  Company.  Such  indebtedness  consisted  of (i)  approximately  $66,402,000
principal  amount of indebtedness and accrued but unpaid interest of the Company
incurred  in  connection  with  the MFI and  affiliates  and OCC and  affiliates
business  combinations,  (ii)  approximately  $12,374,000  principal  amount  of
indebtedness  and  accrued  but  unpaid  interest  of the H & M Debt,  and (iii)
$320,000 of prepayment penalties associated with retiring the existing debt.

As part of the  Refinancing,  MFH  converted  to common  equity  of the  Company
$4,643,000  aggregate  principal  amount of convertible  subordinated  notes and
contributed to the Company all of the common equity of MFB after  converting its
preferred stock interests totaling  $3,935,000 to common equity (see Notes 1 and
6). Also as part of the  Refinancing,  the Company paid a dividend to MFH in the
amount of  approximately  $1,065,000  and returned a $1,500,000  advance to MFH,
which  was a  portion  of the  cash,  provided  by MFH in  connection  with  the
acquisitions of H & M and PTI.
                                      F-18
<PAGE>


(3)   LONG-TERM DEBT AND CAPITAL LEASE OBLIGATIONS (continued)

The  aggregate  amount of principal  maturates of debt at January 3, 1998 are as
follows:

                           Fiscal Year

                            1998                    $      472,000
                            1999                           168,000
                            2000                           105,000
                            2001                            11,000
                            2002                               -
                            Thereafter                 100,000,000
                                                     -------------
                                                      $100,756,000


On December 29, 1997, the Company  amended its revolving  credit  agreement (the
"Agreement")  with a commercial  bank (the "Bank") which  provides for a maximum
commitment of up to $3,000,000  secured by essentially  all of the assets of the
Company.   The  Agreement,   which  was  extended  through  February  28,  1998,
terminated.  On February  28, 1998,  the Company  amended its  revolving  credit
agreement  with a  commercial  bank (the  "Bank")  which  provides for a maximum
commitment of up to $15,000,000  secured by essentially all of the assets of the
Company.  Borrowings under the Agreement bear interest, at the Company's option,
at either the Bank's prime rate plus one fourth of one percent or the  one-month
LIBOR rate plus three percent,  with interest payable monthly in arrears.  As of
February  28,  1998,  the  Company  had  no  outstanding  borrowings  under  the
Agreement.

Capital Lease Obligations

Future   minimum  lease   payments  for  equipment   held  under  capital  lease
arrangements as of January 3, 1998 are as follows:
<TABLE>
<CAPTION>
    <S>                                            <C> 

         Fiscal Year

            1998                                    $163,000
            1999                                     123,000
            2000                                      46,000
            2001                                      41,000
                                                   ---------
   Total future minimum lease payments               373,000
   Less amount representing interest                 (48,000)
                                                   ---------   
   Present value of future minimum lease payments    325,000
   Less current portion                             (142,000)
                                                   ---------
                                                    $183,000
                                                   =========
</TABLE>

Total assets held under capital lease arrangements were  approximately  $376,000
with accumulated amortization of approximately $59,000 as of January 3, 1998.
                                      F-19
<PAGE>



(4)  INCOME TAXES

The components of the provision  (benefit) for income taxes for the period ended
December 28, 1996 and for the year ended January 3, 1998 are as follows:
<TABLE>
<CAPTION>
<S>                                      <C>                  <C> 
                                          December 28,           January 3,
                                             1996                  1998
Current:
  Federal                                 $  207,000           $    70,000
  State                                       75,000               228,000
  Foreign                                      5,000                57,000

Deferred:
   Federal                                 1,112,000               367,000
   State                                     277,000                55,000
   Change in valuation allowance             122,000              (122,000)
                                        -------------         --------------

      Total provision for income taxes    $1,798,000           $   655,000
                                        =============         ==============
</TABLE>

The  differences  between income taxes at the statutory  federal income tax rate
and income taxes  reported in the  consolidated  statements of operations are as
follows for the period ended December 28, 1996 and for the year ended January 3,
1998:
<TABLE>
<CAPTION>
<S>                                           <C>                   <C> 
                                              December 28,           January 3,
                                                  1996                  1998

Federal statutory income tax rate                 34.0%                 34.0%
Permanent tax differences                          -                    64.8
Net operating losses utilized                      -                    (3.9)
State income taxes, net of federal benefit         5.3                   5.3
State franchise minimum taxes                      -                    44.0
Foreign taxes                                      -                    12.3
Change in valuation allowance                      3.2                 (26.3)
Other                                              4.1                  11.3
                                                 -----                 -----
                                                  46.6%                141.5%
                                                 =====                 =====
</TABLE>
                                      F-20

<PAGE>

(4)  INCOME TAXES (continued)

The  significant  components  of the  Company's  deferred  income tax assets and
liabilities at December 28, 1996 and January 3, 1998 are as follows:
<TABLE>
<CAPTION>
<S>                                                                        <C>                    <C> 
                                                                           December 28,           January 3,
                                                                               1996                  1998

Deferred income tax assets:
  Fixed asset reserve                                                       $ 3,501,000           $ 2,014,000
  Store closure reserve                                                       1,868,000             2,202,000
  Transaction cost accrual                                                      789,000               565,000
  Net operating loss carryforward                                               782,000             4,875,000
  Legal reserve                                                                 470,000               302,000
  Lease accrual                                                                 403,000                92,000
  Other reserves                                                                    -                  81,000
  Accrued expenses                                                              334,000               230,000
  Alternative minimum tax credit carryforward                                   207,000               207,000
                                                                           ------------          ------------

       Total deferred income tax assets                                       8,354,000            10,568,000

Valuation allowance                                                          (4,482,000)           (5,160,000)
                                                                          --------------          ------------

Deferred income tax assets net of valuation allowance                         3,872,000             5,408,000
                                                                            -----------           -----------

Deferred income tax liabilities:
  Accumulated depreciation and amortization                                    (850,000)           (1,548,000)
  Other                                                                         (13,000)             (361,000)
                                                                         ---------------        -------------

       Total deferred income tax liabilities                                   (863,000)           (1,909,000)
                                                                             -----------         ------------

       Net deferred income tax assets                                       $ 3,009,000           $ 3,499,000
                                                                            ===========           ===========
</TABLE>


Management has provided valuation  allowances on portions of the deferred income
tax assets  arising from the  Company's  business  combinations.  The  valuation
allowances  established in accordance with purchase  accounting are not recorded
through the provision for income taxes, but rather,  as an increase to goodwill.
During the period  ended  December  28,  1996 and for the year ended  January 3,
1998,  valuation  allowances  of  $4,360,000  and  $800,000,  respectively  were
recorded in connection  with  accounting  for the business  combinations.  As of
January 3, 1998,  the  Company  had net  operating  loss  carryforwards  for tax
reporting   purposes   totaling   $12,414,000.   Of  these  net  operating  loss
carryforwards, $1,814,000 expire in 2011 and $10,600,000 expire in 2012.


(5)  STORE CLOSURE RESERVE

As of the  consummation  date of the MFI and  affiliates  and OCC and affiliates
business  combinations  discussed in Note 1, the Company's  management  began to
assess and formulate a plan to close various  Company-owned  stores (referred to
herein as "stores in the process of being  closed or  franchised")  that did not
meet certain financial and geographical criteria. The Company initially recorded
an estimated  reserve  totaling  approximately  $5,060,000  in  accordance  with
purchase accounting.  During the period from inception to December 28, 1996, the
Company closed 17 stores and as of December 28, 1996, the remaining  reserve for
stores to be closed totaled approximately $4,755,000.

During  the year  ended  January  3,  1998,  management  finalized  its plan and
increased its estimate of the cost to close the previously  identified stores by
approximately  $1,357,000 and adjusted goodwill by a comparable  amount. The 
                                      F-21
<PAGE>

(5)STORE CLOSURE RESERVE (continued)

reserve was also increased by approximately  $538,000 for certain core operating
stores that have been closed or targeted for closure due primarily to leases not
being renewed by the lessor and  secondarily to unfavorable  operating  results.
This  portion  of the  store  closure  reserve  was  expensed  in the  Company's
consolidated  statement of operations  for the year ended  January 3, 1998.  The
Company  has also  recorded  reserves  of  approximately  $1,500,000  for stores
acquired in the H & M and PTI  acquisitions  that  management  intends to close.
These reserves were recorded as part of the purchase accounting  associated with
the  acquisition of H & M and PTI (see Note 1). During the year ended January 3,
1998,  the  Company  closed 80 stores and as of January 3, 1998,  the  remaining
reserve  totaled  approximately  $5,466,000  for the expected costs to close the
remaining stores in fiscal years 1998 and 1999.

Management  has  identified   approximately  52  existing  stores  for  sale  to
franchisees.  Management  believes that the net proceeds from the sale of stores
to franchisees  will exceed the total carrying value of the stores as of January
3, 1998.

The  Company's   management   reviews  the  historic  and  projected   operating
performance of its stores on a periodic basis to identify underperforming stores
for impairment of property investment or targeted closing.  The Company's policy
is to expense any net property investment for underperforming  stores identified
to have  permanent  impairment  of  investment.  Additionally,  when a store  is
identified  for targeted  closing,  the  Company's  policy is to provide for the
costs of closing the store,  which are predominantly  estimated lease settlement
costs.


(6)  MANDATORILY REDEEMABLE CUMULATIVE PREFERRED STOCKS OF SUBSIDIARIES

In  connection  with  the MFI and  affiliates  and OCC and  affiliates  business
combinations  discussed  in  Note  1,  MFB  issued  100  shares  of  mandatorily
redeemable  cumulative  preferred stock (the "MFB Preferred Stock") which had an
initial  liquidation  preference  of $35,000 per share and a  cumulative  annual
dividend  rate of 10 percent  compounded  quarterly.  During  the  period  ended
December  28,  1996 and the year ended  January 3, 1998,  MFB elected to add the
dividends  to the  liquidation  preference.  As  part  of the  Refinancing,  MFH
converted the  $3,500,000  face amount of the MFB Preferred  Stock together with
accrued but unpaid dividends of approximately  $435,000 to common equity and the
related preferred stock certificate was cancelled.

During fiscal year 1996,  holders of 14.75 shares of PTI common stock  converted
their common stock into 144.5 shares of newly authorized and issued  mandatorily
redeemable  cumulative  preferred  stock (the "PTI  Preferred  Stock").  The PTI
Preferred  Stock is nonvoting  and the  preferred  stockholders  are entitled to
cumulative  preferred dividends of 10 percent per annum for three years, accrued
and payable upon redemption. The PTI Preferred Stock must be redeemed at $10,000
per share,  plus unpaid and  accumulated  dividends,  on September 1, 1999.  The
excess of the  redemption  price over the carrying  value is being accreted over
the period from  issuance to September  1, 1999,  using the  effective  interest
method and is being charged to retained earnings of PTI.

During the period from  September  2, 1997 to January 3, 1998,  PTI  repurchased
17.5 shares of the PTI  Preferred  Stock for an aggregate of $175,000 or $10,000
per share plus accrued dividends totaling approximately $20,200. During the same
period,  PTI elected to add the dividends to the liquidation  preference.  As of
January  3,  1998,  there  are 127  shares of PTI  Preferred  Stock  issued  and
outstanding with an aggregate liquidation preference of approximately $1,465,000
or $11,535 per share.

(7)  COMMITMENTS AND CONTINGENCIES

Legal Matters

The Company has recently been in discussions concerning the possible acquisition
by the Company of Great American  Cookie Company,  Inc.  ("GACC") or some of its
owned or  franchised  stores.  GACC is a  publicly  traded  company  (under  the
Exchange  Act).  No  agreement  with  respect  to such a  transaction  has  been
concluded,  and  there  can be no  assurance  that  such  an  agreement  will be
concluded.  In  connection  with those  discussions,  in  September  1997,  nine
franchisees of GACC filed an action in the Superior Court of New Jersey,  Mercer
County,  against the Company,  Capricorn  and other  defendants,  challenging  a
possible   acquisition  of  GACC  by  the  Company.   The

                                      F-22
<PAGE>

(7)  COMMITMENTS AND CONTINGENCIES (continued)

complaint asserts that the proposed sale violates Illinois,  Indiana,  Maryland,
New Jersey and Virginia  franchise law, violates North Carolina,  South Carolina
and Texas unfair  trade  practices  acts,  breaches  the  plaintiffs'  franchise
contracts and tortiously  interferes with the plaintiffs' actual and prospective
contractual relationships.  Management believes that it has good and meritorious
defenses  to the action and  intends  to defend the case  vigorously.  Currently
there are ongoing  negotiations  between the parties.  The defendants have until
April 3, 1998 to file an answer.


The  Company is also the  subject  of  certain  other  legal  actions,  which it
considers routine to its business activities. As of January 3, 1998, management,
after consultation with legal counsel,  believes that the potential liability to
the Company under such actions is adequately  accrued for or will not materially
affect the Company's consolidated financial position or results of operations.

Operating Leases

The Company  leases retail store  facilities,  office space and equipment  under
long-term  noncancellable operating lease agreements with remaining terms of one
to 10 years.

For the period ended December 28, 1996 and the year ended January 3, 1998,  rent
expense consisted of:
<TABLE>
<CAPTION>
                     <S>                              <C>                     <C> 
                    Fiscal Year                         Period Ended             Year Ended
                                                      December 28, 1996       January 3, 1998

                    Minimum rentals                      $  8,216,000          $  30,654,000
                    Contingent rentals                        105,000                432,000
                    Sub-lease rentals                      (2,220,000)            (8,756,000)
                                                          ------------          -------------
                                                          $(6,101,000)          $(22,330,000)
                                                          ============          =============
</TABLE>

As of  January 3,  1998,  the future  minimum  lease  payments  due under  these
operating  leases,  which include  required lease payments for those stores that
have been subleased, are as follows:
<TABLE>
<CAPTION>
                       <S>                              <C> 
                       Fiscal Year

                         1998                           $  30,605,000
                         1999                              26,968,000
                         2000                              21,948,000
                         2001                              18,283,000
                         2002                              15,673,000
                      Thereafter                           24,374,000
                                                         ------------
                                                         $137,851,000
                                                         ============
</TABLE>

Certain of the leases  provide for contingent  rentals based on gross  revenues.
Total rental expense,  including  contingent rentals and net of sublease rentals
received,  under the above  operating  leases for the period ended  December 28,
1996  and the year  ended  January  3,  1998 was  approximately  $6,102,000  and
$22,330,000, respectively. As part of the Company's franchising program, certain
leases have been subleased to franchisees.  The future minimum sublease payments
due to the Company under these leases as of January 3, 1998 are as follows:
                                      F-23

<PAGE>


(7)  COMMITMENTS AND CONTINGENCIES (continued)
<TABLE>
<CAPTION>
                        <S>                             <C> 
                        Fiscal Year

                         1998                           $  9,959,000
                         1999                              9,067,000
                         2000                              7,506,000
                         2001                              6,497,000
                         2002                              6,190,000
                       Thereafter                         10,481,000
                                                         -----------
                                                         $49,700,000
                                                         ===========
</TABLE>

Subsequent to year-end,  the Company  entered into an operating  lease agreement
for  corporate  office  facilities  totaling  31,000  square feet.  The lease is
scheduled to commence on May 1, 1998 and will expire  April 30, 2008.  The lease
includes escalating monthly rental payments totaling $6,900,000 over the life of
the lease, or approximately  $57,500 per month on a straight-line  basis.  These
commitments are not included in the preceding commitment presentation.

Contractual Arrangements

The Company has entered into a supply  agreement  to buy frozen  dough  products
through 1998. The agreement  stipulates  minimum annual purchase  commitments of
not less than  16,730,000  pounds of the products  during fiscal year 1998.  The
terms of the agreement  include  certain volume  incentives  and penalties.  The
Company and the supplier may terminate  the supply  agreement if the other party
defaults on any of the performance covenants.

The  Company  has  assumed an  agreement  with a  third-party  lender to provide
financing to franchisees for the purchase of existing Company stores.  Under the
terms of the agreement,  a maximum of $5,000,000 may be borrowed from the lender
by  franchisees  of which the  Company  has  agreed to  guarantee  a maximum  of
$2,000,000.  Outstanding  franchisee  borrowings guaranteed by the Company under
this agreement at January 3, 1998 were approximately  $550,000.  Under the terms
of the agreement,  the Company is required to assume any franchisee  obligations
which are in default as defined.  As of January 3, 1998, the Company has assumed
obligations  totaling  approximately  $203,000  which are  included  in  accrued
liabilities.

The  Company  recorded  deferred  credits  of  approximately  $1,204,000  as  of
September 18, 1996 associated  with the assumption of a long-term  marketing and
supply  agreement with a supplier in connection  with the MFI and affiliates and
OCC and affiliates business combination  discussed in Note 1. Under terms of the
agreement, the Company is obligated to purchase a minimum amount of product from
the  supplier.  This  agreement  was amended in January  1997 and an  additional
$600,000 in deferred credits were recorded. The amended agreement expires on the
later of December  31,  2001 or when the  Company  has met its revised  purchase
commitment. In conjunction with this amendment, certain minimum commitments from
the  previous  agreement  were  carried  forward and others were  forgiven.  The
Company recognized  approximately  $64,000 and $1,393,000 as a reduction to food
cost of sales  during  the period  ended  December  28,  1996 and the year ended
January 3, 1998, respectively, related to this arrangement.

In November  1997, PTI entered into a long-term  marketing and supply  agreement
with a supplier.  Under terms of the  agreement,  the  Company is  obligated  to
purchase a minimum amount of product from the supplier.  The termination date of
this  agreement  will be the later of December  31, 2002 or when PTI has met its
purchase commitment.

In  November  1996,  the  Company  entered  into  a  consulting  agreement  (the
"Consulting  Agreement")  with Debbi  Fields,  a director of the Company,  under
which Debbi  Fields  travels  and  performs  public  relations  and  advertising
activities  on  behalf of the  Company  for at least 50 days a year for a fee of
$250,000  per year,  with an option to  perform  20  additional  days a year for
additional pay of $5,000.  The  compensation  increases by 10 percent a year

                                      F-24
<PAGE>

(7)COMMITMENTS AND CONTINGENCIES (continued)

beginning on January 1, 1999. The Consulting  Agreement  expires on December 31,
1999.  The Company may  terminate the  Consulting  Agreement for cause and Debbi
Fields may terminate the Consulting  Agreement at any time. Under the Consulting
Agreement,  Debbi Fields may not disclose any  confidential  information  of the
Company,  such as recipes  and trade  secrets,  and may not,  without  the prior
written consent of the Company, compete with the Company.

In addition,  the Company has a license  agreement  with FSG  Holdings,  Inc., a
Delaware corporation, under which Debbi Fields has a nonexclusive license to use
certain trademarks,  names, service marks and logos of the Company in connection
with book and  television  series  projects.  Debbi Fields is required to pay 50
percent of any gross  revenues in excess of $200,000  that she receives from the
book and television series projects to the Company as a license fee.

In connection with the acquisition of H&M, certain  franchise  agreements and an
area development  agreement with PTI were assigned to the Company. The franchise
agreements provide for the franchise by the Company of the PTI stores previously
franchised  by H&M and the payment by the Company to PTI of an annual  franchise
royalty  equal  to 7  percent  of the  annual  sales  by  such  stores,  plus an
advertising  fee of 1 percent of weekly  sales.  The franchise  agreements  also
provide  for the  conversion  within  three years of the  Company's  Hot Sam and
Pretzel Oven stores to Pretzel Time  franchises on a royalty-free  basis for the
first  five  years  following  the  date of  conversion.  The  area  development
agreement  provides  for the  grant by PTI to the  Company  of area  development
rights to open additional Pretzel Time stores in a territory covering 16 states,
predominantly in the western United States,  four western Canadian provinces and
in Mexico.  The additional stores may be opened by the Company as the franchisee
or by third parties as franchisees.  Under the area development  agreement,  the
Company  is  obligated  to pay to PTI a $5,000  franchise  fee per new  location
within the territory.  PTI is obligated under the area development  agreement to
pay to the Company an annual  royalty of up to 2 percent with respect to Pretzel
Time franchises opened by parties other than the Company within the territory.

The Company has entered into  employment  agreements  with six key officers with
terms of two to three years.  The  agreements  are for an aggregate  annual base
salary of $1,125,000. If the Company terminates employment without cause, or the
employee  terminates  employment  with good reason,  the employee can receive in
severance  pay the  amount  equal  to the  product  of his or her  then  current
semi-monthly  base salary by the greater of the number of  semi-monthly  periods
from the  notice  of  termination  or  twenty-four  to  thirty-six  semi-monthly
periods,  plus a portion of any  discretionary  bonus that would  otherwise have
been payable.  The agreements  have customary  provisions for other benefits and
also include noncompetition clauses.

(8)  RELATED-PARTY TRANSACTIONS

As of December  28, 1996 and January 3, 1998,  the Company had  receivables  due
from  franchisees,  primarily related to prepaid rent which the Company had paid
in behalf of  franchisees,  totaling  approximately  $1,107,000 and  $1,494,000,
respectively.  Such  amounts are  included in amounts due from  franchisees  and
affiliates and are net of allowance for doubtful  accounts totaling $320,000 and
$582,000, respectively.

As of  December  28, 1996 and January 3, 1998,  the Company had  receivables  of
approximately  $39,000  and $89,000  due from MFH and  payables of $137,000  and
$194,000  due to MFH,  respectively.  Additionally,  as of January 3, 1998,  the
Company had a receivable totaling  approximately  $140,000 due from UVEST LLC of
which the Company  owns a minority  interest.  The net  amounts are  included in
amounts due from  franchisees and affiliates as of December 28, 1996 and January
3, 1998.


During the period ended  December  28, 1996 and the year ended  January 3, 1998,
the Company  accrued  approximately  $130,000  and  $441,000,  respectively,  of
interest  expense  due MFH  related to the  convertible  subordinated  notes MFH
purchased.  As part of the  Refinancing,  MFH  converted  all of the  $4,643,000
convertible  subordinated notes to equity and the notes were cancelled (see Note
3).

                                      F-25
<PAGE>


(8)   RELATED-PARTY TRANSACTIONS (continued)

The Company leases certain office space to an entity which is owned in part by a
director of the Company. Billings to the entity during the period ended December
28, 1996 and the year ended  January 3, 1998 totaled  approximately  $60,000 and
$274,000,  respectively,  of which approximately $29,000 and $23,000 is included
in amounts due from  franchisees  and  affiliates  as of  December  28, 1996 and
January 3, 1998, respectively.

The Company paid fees to Korn/Ferry International ("KFI") totaling approximately
$47,000 and  $157,000  during the period  ended  December  28, 1996 and the year
ended January 3, 1998,  respectively.  KFI is an executive  search firm of which
one of the Company's directors is the Chairman.

A director of the Company is a  consultant  to the  Company in  connection  with
certain of the Company's benefit plans for employees and directors. To date, the
director has not received any  compensation  in connection  with the  consulting
work and the terms of such  compensation  have not been determined as of January
3, 1998.

A director of the Company is a  consultant  and an advisor to Dillon Read & Co.,
Inc.  ("Dillon  Read").  In early 1997, the Company paid to Dillon Read a fee of
approximately  $707,000  in  connection  with  the  genesis  of the  Company  in
September  1996.  In addition,  the  director's  company has an  agreement  with
Capricorn (which Capricorn has the right to cancel under certain  circumstances)
to provide certain advisory and consulting  services to the Company for a fee of
$250,000, plus expenses.

As of January 3, 1998,  the Company has a loan due from the founder and minority
stockholder of PTI totaling $500,000.  The note bears interest at an annual rate
of 10.5 percent and is payable in monthly installments of principal and interest
beginning  January 1998 by setoff of, and to the extent of, the founder's  bonus
payments and dividends  received by the founder in his PTI stock;  provided that
in any calendar year no more than $100,000 may be so offset.

The Company and MFH expect to enter into a tax-sharing arrangement but as of the
date of these financial statements no such agreement was in place.


(9)  STOCK-BASED COMPENSATION PLAN

Subject to definitive documentation, the Company's Board of Directors approved a
nonqualified  stock option plan (the "Option Plan"),  to be effective  September
18,  1996.  The Option Plan is expected to provide for the  issuance of up to 15
percent of the common  equity of the Company to officers,  other  employees  and
consultants  of the Company.  The Board of Directors  will determine the number,
type of award and terms and conditions,  including any vesting conditions. As of
January 3, 1998, no options had been granted under the Option Plan.

The   Company   applies   APB   Opinion  No.  25  ("APB  No.  25")  and  related
interpretations  in accounting for its  stock-based  compensation  plans as they
relate to employees and directors.  Statement of Financial  Accounting Standards
No. 123, "Accounting for Stock-Based  Compensation" ("SFAS No. 123"), was issued
during 1995 and requires that financial  statements include certain  disclosures
about stock-based employee  compensation  arrangements  regardless of the method
used to account for them.  For the period  ended  December 28, 1996 and the year
ended January 3, 1998, there would have been no difference in net income between
accounting for the Option Plan under APB No. 25 and SFAS No. 123.


(10)  EMPLOYEE BENEFIT PLAN

The Company sponsors the Mrs. Fields' Original  Cookies,  Inc. 401(k) Retirement
Savings  Plan (the "Plan") for all  eligible  employees.  Under the terms of the
Plan,  employees  may make  contributions  to the Plan,  a  portion  of which is
matched by contributions  from the Company.  The total Company  contributions to
the Plan for the period ended  December  28, 1996 and the year ended  January 3,
1998 were approximately $6,800 and $97,900, respectively.

                                      F-26
<PAGE>


(11)     SUPPLEMENTAL CONDENSED CONSOLIDATING FINANCIAL INFORMATION
         ----------------------------------------------------------

The Company's obligation related to its $100,000,000  aggregate principal amount
of 10 1/8  percent  Series A Senior  Notes  due 2004  (see  Note 3) is fully and
unconditionally  guaranteed  on a senior  basis by one of the  Company's  wholly
owned  subsidiaries.  The  Guarantees are general  unsecured  obligations of the
Guarantor,  rank senior in right of payment to all subordinated  indebtedness of
the  Guarantor  and rank pari passu in right of payment  with all  existing  and
future senior  indebtedness  of the Guarantor.  There are no restrictions on the
Company's ability to obtain cash dividends or other  distributions of funds from
the   Guarantor,   except  those  imposed  by  applicable   law.  The  following
supplemental  financial  information  sets forth,  on a condensed  consolidating
basis, balance sheets, statements of operations and statements of cash flows for
Mrs. Fields' Original  Cookies,  Inc. (the "Parent  Company"),  The Mrs. Fields'
Brand,  Inc. (the "Guarantor  Subsidiary") and Mrs.  Fields' Cookies  Australia,
Mrs. Fields' Cookies (Canada) Ltd., H & M Canada,  and Fairfield Foods, Inc. and
four partially owned  subsidiaries,  the largest of which is Pretzel Time, Inc.,
of which the Company  owns 60 percent of the common  stock as of January 3, 1998
(collectively, the "Non-guarantor Subsidiaries").  The Company has not presented
separate  financial  statements and other  disclosures  concerning the Guarantor
Subsidiary  because  management  has  determined  that such  information  is not
material to investors.

Investments  in  subsidiaries  are  accounted  for by the Parent  Company on the
equity  method for  purposes  of the  supplemental  consolidating  presentation.
Earnings of the subsidiaries are,  therefore,  reflected in the Parent Company's
investment  accounts and earnings.  The principal  elimination entries eliminate
the Parent Company's  investments in subsidiaries and intercompany  balances and
transactions.

                                      F-27

<PAGE>


               SUPPLEMENTAL CONDENSED CONSOLIDATING BALANCE SHEET
                             AS OF DECEMBER 31, 1996

                                              (dollars in thousands)
<TABLE>
<CAPTION>
<S>                                        <C>            <C>             <C>            <C>                <C> 

                                          Parent          Guarantor      Non-Guarantor
                                          Company        Subsidiary      Subsidiaries      Eliminations       Consolidated

                ASSETS

    CURRENT ASSETS:
       Cash and cash equivalents        $    6,091       $      588       $        30       $          -       $      6,709
       Accounts receivable, net              1,187              486                13                  -              1,686
       Amounts due from (to)
          franchisees and                    1,309             (196)              (75)                 -              1,038
          affiliates, net
       Inventories                           3,043                -                 -                  -              3,043
       Other current assets                  3,416                -                 -                  -              3,416
                                        ----------       ----------        ----------        --------------    ------------
            Total current assets            15,046              878               (32)                 -             15,892

    PROPERTY AND EQUIPMENT, net             26,181                1                23                  -             26,205
    INTANGIBLES, net                        50,047           16,285                 -                  -             66,332
    INVESTMENTS IN SUBSIDIARIES              3,100                -                 -              (3,100)                -
    OTHER ASSETS                             1,626                -                 -                  -              1,626
                                        ----------       ----------        -----------       --------------    ------------ 
                                        $   96,000       $   17,164       $        (9)      $      (3,100)     $    110,055
                                        ==========       ==========        ===========       ==============    ============

LIABILITIES AND STOCKHOLDER'S EQUITY (DEFICIT)
==============================================

    CURRENT LIABILITIES:
       Current portion of long-term
          debt and capital lease        $    1,950       $      500       $         -      $           -      $       2,450
          obligations
       Accounts payable                      6,188                6                 7                  -              6,201
       Accrued liabilities                   9,782              348                 -                  -             10,130
                                        ----------       -----------      ------------     --------------     -------------
       Total current liabilities            17,920              854                 7                  -             18,781
                              

LONG-TERM DEBT AND CAPITAL LEASE
    OBLIGATIONS, net of current
    portion                                 52,016           13,097                 -                  -             65,113
OTHER ACCRUED LIABILITIES                    5,603                -                 -                  -              5,603
MANDATORILY REDEEMABLE   CUMULATIVE
  PREFERRED STOCK                                -            3,597                 -                  -              3,597
STOCKHOLDER'S EQUITY (DEFICIT)              20,461             (384)              (16)            (3,100)            16,961
            Total liabilities and     ---------------  ---------------  ----------------  ----------------   ---------------
               stockholder's equity 
               (deficit)                $   96,000       $   17,164       $        (9)     $      (3,100)     $     110,055
                                      ===============  ===============  ================  =================  ===============
</TABLE>

                                      F-27
<PAGE>

          SUPPLEMENTAL CONDENSED CONSOLIDATING STATEMENT OF OPERATIONS
     FOR THE PERIOD FROM INCEPTION (SEPTEMBER 18, 1996) TO DECEMBER 28, 1996

                                              (dollars in thousands)
<TABLE>
<CAPTION>
<S>                                       <C>            <C>             <C>                <C>               <C>  
                                          Parent          Guarantor      Non-Guarantor
                                          Company         Subsidiary      Subsidiaries      Eliminations       Consolidated
                                          --------       -----------     -------------      ------------       -------------
NET REVENUES                            $   40,823       $      559       $         -       $          -      $      41,382
                                        ----------       -----------      ------------      ------------      -------------
OPERATING COSTS AND EXPENSES:
   Selling and store occupancy costs        19,492                -                 -                  -             19,492
   Food cost of sales                        9,862                -                 -                  -              9,862
   General and administrative                3,871              146                18                  -              4,035
   Depreciation and amortization             2,027              317                 -                  -              2,344
                                        ----------        ----------       -----------       ------------      ------------
            Total operating costs
               and expenses                 35,252              463                18                  -             35.733
                                        ==========        ==========       ===========       ============      ============
   Income (loss) from operations             5,571               96               (18)                 -              5,649

    INTEREST EXPENSE AND OTHER, net         (1,410)            (383)                -                  -             (1,793)
                                        -----------       ----------       -----------       ------------      ------------
             Income (loss)before
                 provision for
                 income taxes and
                 equity in net               
                 (loss) of
                 consolidated
                 subsidiaries                4,161             (287)              (18)                 -              3,856 

    PROVISION FOR INCOME TAXES              (1,798)               -                 -                  -             (1,798)
                                         ---------         ----------      -----------        -----------       ------------
                 Income (loss)
                   before preferred
                   stock accretion
                   and dividends of
                   subsidiaries and
                   equity in net
                   income of             
                   consolidated              
                   subsidiaries             2,363              (287)              (18)                 -              2,058

    PREFERRED STOCK ACCRETION AND
       DIVIDENDS OF SUBSIDIARIES                -               (97)                -                  -                (97)

    EQUITY IN NET (LOSS) OF
       CONSOLIDATED SUBSIDIARIES             (402)                -                 -                 402                  -
                                       -----------        ----------        ----------         ----------         ----------
    NET INCOME (LOSS)                  $    1,961       $      (384)      $       (18)      $         402      $       1,961
                                       ===========        ==========        ==========         ==========         ==========
</TABLE>

                                      F-28
<PAGE>




          SUPPLEMENTAL CONDENSED CONSOLIDATING STATEMENT OF CASH FLOWS
     FOR THE PERIOD FROM INCEPTION (SEPTEMBER 18, 1996) TO DECEMBER 28, 1996

                                              (dollars in thousands)
<TABLE>
<CAPTION>
<S>                                       <C>             <C>            <C>               <C>                  <C>   
                                          Parent          Guarantor      Non-Guarantor
                                          Company         Subsidiary     Subsidiaries      Eliminations         Consolidated
                                          -------         ----------     -------------     ------------         ------------
    NET CASH PROVIDED BY OPERATING
       ACTIVITIES                        $    6,990       $    589        $     30           $       -           $    7,609
                                         ----------       ----------     -------------     ------------          -----------       

    CASH FLOWS FROM INVESTING
       ACTIVITIES:
       Net cash paid for acquisitions       (12,508)        (7,000)              -                   -              (19,508)
       Purchase of property and
       equipment, net                        (1,622)            (1)              -                   -               (1,623)
                                         -----------       ---------     -------------     -------------          ----------      

            Net cash used in
               investing activities         (14,130)         (7,001)             -                   -              (21,131)
                                         -----------       ---------     -------------     -------------          ----------      

    CASH FLOWS FROM FINANCING
       ACTIVITIES:
          Proceeds from issuance of
            common stock                     15,000               -                 -                  -             15,000
          Proceeds from the
            issuance of mandatorily
            redeemable cumulative
            preferred stock of                
            subsidiary
          Proceeds from the                      -            3,500                 -                  -              3,500
            issuance of note payable             -            3,500                 -                  -              3,500
          Reduction of long-term debt       (1,769)               -                 -                  -             (1,769)
                                        -----------       ---------     -------------      -------------          ----------    
                Net cash provided
                   by financing                             
                   activities               13,231            7,000                 -                  -             20,231
                                        -----------       ---------     -------------      -------------          ---------- 
    NET INCREASE IN CASH AND CASH
       EQUIVALENTS                           6,091              588                30                  -              6,709
    CASH AND CASH EQUIVALENTS,
       beginning of year                         -                -                 -                  -                  -
    CASH AND CASH EQUIVALENTS, end
       of year                         $    6,091        $      588       $        30       $          -       $      6,709
                                        ===========       ==========     ============       =============          ========       


    SUPPLEMENTAL DISCLOSURE OF CASH
       FLOW INFORMATION:

          Interest paid                 $       28       $        -       $         -       $          -       $         28
          Interest taxes paid                    -                -                 -                  -                  -

</TABLE>

                                      F-29
<PAGE>

                            SUPPLEMENTAL CONDENSED CONSOLIDATING BALANCE SHEET
                                          AS OF JANUARY 3, 1998

                                              (dollars in thousands)
<TABLE>
<CAPTION>
<S>                                      <C>             <C>            <C>                <C>                 <C> 
                                          Parent          Guarantor      Non-Guarantor
                                          Company         Subsidiary     Subsidiaries      Eliminations         Consolidated
                                        ---------         ----------     -------------     ------------         ------------
                ASSETS             

    CURRENT ASSETS:
       Cash and cash equivalents        $   14,270      $       725       $     1,292       $          -      $      16,287
       Accounts receivable, net              1,388              659               147                  -              2,194
       Amounts due (to) from
          franchisees and                    2,522             (615)             (355)                 -              1,552
          affiliates, net
       Inventories                           3,094                -                 6                  -              3,100
       Other current assets                  5,588                -               102                  -              5,690
                                        ----------       -----------       -----------       ------------     -------------
            Total current assets            26,862              769             1,192                  -             28,823

    PROPERTY AND EQUIPMENT, net             28,907                1               294                  -             29,202
    INTANGIBLES, net                        59,928           17,725             6,041                  -             83,694
    INVESTMENT IN SUBSIDIARIES              23,089                -                 -            (23,089)                 -
    OTHER ASSETS                             7,902                -                63                  -              7,965
                                         ----------       -----------       -----------       ------------     --------------
                                        $  146,688      $    18,495       $     7,590       $    (23,089)     $     149,684
                                         ==========       ===========       ===========       =============    ==============

LIABILITIES AND STOCKHOLDER'S EQUITY
======================================================

    CURRENT LIABILITIES:
       Current portion of long-term
          debt and capital lease       
          obligations                   $        -      $         -       $       614       $          -      $         614
       Accounts payable                      3,621               36               148                  -              3,805
       Accrued liabilities                  10,499               25               747                  -             11,271
                                         ----------       -----------       -----------       ------------     --------------
         Total current liabilities          14,120               61             1,509                  -             15,690

LONG-TERM DEBT AND CAPITAL LEASE
    OBLIGATIONS, net of current      
    portion                                 100,000               -               284                  -            100,284
OTHER ACCRUED LIABILITIES                    1,802                -               183                  -              1,985
MANDATORILY REDEEMABLE CUMULATIVE
 PREFERRED STOCK                                 -                -               902                  -                902
MINORITY INTEREST                                -                -                 -                 58                 58
STOCKHOLDER'S EQUITY                        30,766           18,434             4,712            (23,147)            30,765
                                         ----------       -----------       -----------       ------------     --------------
            Total liabilities and
               stockholder's equity     $  146,688      $    18,495       $     7,590       $    (23,089)     $     149,684
                                         ==========       ===========       ===========       ============     ==============

</TABLE>
                                      F-30

<PAGE>





          SUPPLEMENTAL CONDENSED CONSOLIDATING STATEMENT OF OPERATIONS
                       FOR THE YEAR ENDED JANUARY 3, 1998

                                              (dollars in thousands)
<TABLE>
<CAPTION>
<S>                                      <C>              <C>           <C>                <C>                <C> 
                                          Parent          Guarantor      Non-Guarantor
                                          Company         Subsidiary     Subsidiaries      Eliminations         Consolidated
                                        ----------       -----------     -------------     -------------       -------------
REVENUES                                $  122,090       $    2,004       $     7,077       $       (664)     $     130,507
                                        ----------       ----------       -----------       -------------     -------------
OPERATING COSTS AND EXPENSES:
   Selling and store occupancy costs        63,765                -             3,731               (664)            66,832
   Food cost of sales                       27,272                -               855                  -             28,127
   General and administrative               14,753            1,066               911                  -             16,730
   Depreciation and amortization             8,745            1,125               533                  -             10,403
                                        ----------       ----------       -----------       -------------     -------------
            Total operating costs
               and expenses                114,535            2,191             6,030               (664)           122,092
                                        ----------       ----------       -----------       -------------     -------------       

     Income (loss) from operations           7,555             (187)            1,047                  -              8,415

    INTEREST EXPENSE AND OTHER, net         (6,329)          (1,230)             (393)                 -             (7,952) 
                                        ----------       ----------       -----------       -------------     -------------    
                 Income (loss)
                   before provision
                   for income taxes
                   and equity in
                   net loss of               
                   consolidated
                   subsidiaries              1,226           (1,417)              654                  -                463

    PROVISION FOR INCOME TAXES                (535)             (25)              (95)                 -               (655)
                                       
                 Income (loss)
                   before preferred   
                   stock accretion
                   and dividends of
                   subsidiaries and
                   equity in net
                   loss of                    
                   consolidated               
                   subsidiaries                691           (1,442)              559                  -               (192)

    PREFERRED STOCK ACCRETION AND
       DIVIDENDS OF SUBSIDIARIES                 -             (338)             (306)                 -               (644)

    EQUITY IN NET LOSS OF
       CONSOLIDATED SUBSIDIARIES            (1,665)               -                 -               1,527              (138)
                                        ----------       ----------       -----------       -------------     -------------       

    NET INCOME (LOSS)                   $     (974)      $   (1,780)      $       253       $       1,527      $       (974)
                                        ===========      ===========      ===========       =============     =============

</TABLE>

                                      F-31
<PAGE>


          SUPPLEMENTAL CONDENSED CONSOLIDATING STATEMENT OF CASH FLOWS
                       FOR THE YEAR ENDED JANUARY 3, 1998

                                              (dollars in thousands)
<TABLE>
<CAPTION>
<S>                                     <C>              <C>            <C>                 <C>                 <C>  
                                          Parent          Guarantor      Non-Guarantor
                                          Company         Subsidiary     Subsidiaries      Eliminations         Consolidated
                                        ----------       -----------     -------------     ------------         ------------
    NET CASH (USED IN) PROVIDED BY     
       OPERATING ACTIVITIES             $     (766)      $      387       $     1,298       $          -       $        919
                                        -----------      -----------      ------------      ------------        -------------
    CASH FLOWS FROM INVESTING
       ACTIVITIES:
     Net cash paid for acquisitions        (10,949)               -                 -                  -            (10,949)
          Purchase of property and
            equipment, net                  (4,556)               -                 -                  -             (4,556)
                                        -----------      -----------       -----------       ------------       -------------     
               Net cash used in
                 investing                   
                 activities                (15,505)               -                 -                  -            (15,505)
                                        -----------      -----------       -----------       ------------       -------------
    CASH FLOWS FROM FINANCING
       ACTIVITIES:
      Proceeds from issuance of
        long-term debt                     108,250                -                 -                  -            108,250
      Reduction of long-term
       debt and capital lease obligations  (63,412)            (250)              (36)                 -            (63,698)
          Investment in MFB                (13,347)               -                 -                  -            (13,347)
      Payment of debt financing costs       (5,976)               -                 -                  -             (5,976)
      Payment of cash dividend to MFH       (1,065)               -                 -                  -             (1,065)
                                        -----------      -----------       -----------       ------------       -------------
                Net cash provided
                   by (used in)                 
                   financing               
                   activities               24,450             (250)              (36)                 -             24,164
                                        -----------      -----------       -----------       ------------       -------------
    NET INCREASE IN CASH AND CASH
       EQUIVALENTS                           8,179              137             1,262                  -              9,578
    CASH AND CASH EQUIVALENTS,
       beginning of year                     6,091              588                30                  -              6,709
    CASH AND CASH EQUIVALENTS, end      
       of year                          $   14,270       $      725        $    1,292        $         -        $    16,287
                                        ==========       ===========       ===========       ============       =============

    SUPPLEMENTAL DISCLOSURE OF CASH
       FLOW INFORMATION:

          Interest paid                 $    7,607       $      789       $        20       $           -      $       8,416
          Interest taxes paid                  181               25                11                  -                217
</TABLE>
                                      F-32


<PAGE>






                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To Mrs. Fields Inc.:

     We have audited the accompanying  consolidated balance sheet of Mrs. Fields
Inc. (a Delaware corporation) and subsidiaries as of September 17, 1996, and the
related consolidated  statements of operations,  stockholders'  deficit and cash
flows for the period  from  December  31,  1995 to  September  17,  1996.  These
consolidated  financial  statements  are  the  responsibility  of the  Company's
management.  Our  responsibility is to express an opinion on these  consolidated
financial statements based on our audit.

     We conducted  our audit in  accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

     In our opinion,  the consolidated  financial  statements  referred to above
present fairly, in all material respects,  the financial position of Mrs. Fields
Inc.  and  subsidiaries  as of  September  17,  1996,  and the  results of their
operations  and their  cash  flows for the  period  from  December  31,  1995 to
September 17, 1996 in conformity with generally accepted accounting principles.



/s/ARTHUR ANDERSEN LLP
ARTHUR ANDERSEN LLP

Salt Lake City, Utah
   June 27, 1997


                                      F-33
<PAGE>


                          INDEPENDENT AUDITORS' REPORT

The Board of Directors and Shareholders of Mrs. Fields Inc.:

We have audited the accompanying  consolidated balance sheet of Mrs. Fields Inc.
and  subsidiaries  as  of  December  30,  1995,  and  the  related  consolidated
statements of operations,  stockholders'  deficit,  and cash flows for the years
ended December 30, 1995 and December 31, 1994.  These  financial  statements are
the responsibility of the Company's management. Our responsibility is to express
an opinion on these financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  such consolidated  financial  statements present fairly, in all
material  respects,  the financial position of Mrs. Fields Inc. and subsidiaries
as of December  30,  1995,  and the results of their  operations  and their cash
flows for the years ended  December 30, 1995 and December 31, 1994 in conformity
with generally accepted accounting principles.



/s/DELIOTTE & TOUVHE LLP
DELOITTE & TOUCHE LLP

Salt Lake City, Utah
February 9, 1996




                                      F-34
<PAGE>

<TABLE>
<CAPTION>

                                                   MRS. FIELDS INC. AND SUBSIDIARIES

                                                      CONSOLIDATED BALANCE SHEETS
                                                        (dollars in thousands)

                                                                ASSETS

                                                                                    December 30,   September 17,
                                                                                        1995           1996
                                                                                    ------------   -------------
<S>                                                                                    <C>           <C>
CURRENT ASSETS:
     Cash and cash equivalents...............................................         $ 2,770        $ 1,883
     Accounts receivable, net of allowance for doubtful accounts of
        $251 and $269, respectively..........................................           3,650          1,611
     Inventories.............................................................           1,563          1,296
     Prepaid rent............................................................              --           420
     Other prepaid expenses..................................................             369          1,042
                                                                                     --------       --------
               Total current assets..........................................           8,352          6,252
                                                                                     --------       --------
PROPERTY AND EQUIPMENT, at cost:
     Leasehold improvements..................................................          25,140         23,223
     Equipment and fixtures..................................................          19,335         18,422
                                                                                     --------       --------
                                                                                       44,475         41,645
     Less accumulated depreciation and amortization..........................         (30,435)       (29,409)
                                                                                     --------       --------
               Net property and equipment....................................          14,040         12,236
                                                                                     --------       --------
DEPOSITS  .                                                                               641            656
                                                                                     --------       --------
               Total assets..................................................        $ 23,033       $ 19,144
                                                                                     ========       ========
</TABLE>

The accompanying notes to consolidated financial statements are an integral part
of these balance sheets.


                                      F-35

<PAGE>
<TABLE>
<CAPTION>


                                                   MRS. FIELDS INC. AND SUBSIDIARIES

                                                CONSOLIDATED BALANCE SHEETS (continued)
                                             (dollars in thousands, except per share data)

                                                 LIABILITIES AND STOCKHOLDERS' DEFICIT

                                                                                         December 30,   September 17,
                                                                                            1995            1996
                                                                                         ------------   -------------
<S>                                                                                        <C>             <C>
CURRENT LIABILITIES:
     Current portion of notes payable................................................       $ 1,277        $ 18,352
     Current portion of premium on restructured debt.................................         2,088           2,872
     Accounts payable................................................................         3,519           3,708
     Accrued liabilities.............................................................         1,462           1,329
     Store closure reserve...........................................................         2,260           1,270
     Deferred credits................................................................           860             425
                                                                                             ------          ------
               Total current liabilities.............................................        11,466          27,956
NOTES PAYABLE, net of current portion................................................        15,536              --
PREMIUM ON RESTRUCTURED DEBT, net of current portion.................................         2,325          ------
STORE CLOSURE RESERVE, net of current portion........................................           250             294
UNEARNED REVENUES, net of current portion............................................         1,473           1,212
                                                                                             -------         ------
               Total liabilities.....................................................        31,050          29,462
                                                                                             -------         ------
COMMITMENTS AND CONTINGENCIES (Notes 5, 6, 7 and 8)

MINORITY INTEREST IN MAJORITY OWNED SUBSIDIARY:
     20,000,000 cumulative preferred stock;  involuntary  liquidation preference
        of $23,153 and $24,834, respectively, including $3,153 and $4,834,
        respectively, of unrecorded dividends in arrears.............................        20,000          20,000
                                                                                             -------         ------

STOCKHOLDERS' DEFICIT:
     Cumulative preferred stock,  $.001 par value;  21,885,000 shares authorized
        and issued,  involuntary  liquidation preference of $28,342 and $32,085,
        respectively, including $6,457 and $10,200, respectively, of unrecorded
        dividends in arrears.........................................................            22              22
     Common stock, $.001 par value; 200,000,000 shares authorized and
        outstanding..................................................................           200             200
     Additional paid-in capital......................................................        83,863          83,863
     Accumulated deficit.............................................................      (112,067)       (114,371)
     Cumulative translation adjustment...............................................           (35)            (32)
                                                                                                 --              --
               Total stockholders' deficit...........................................       (28,017)        (30,318)
                                                                                           ---------       ---------
               Total liabilities and stockholders' deficit...........................      $ 23,033        $ 19,144
                                                                                           =========       =========
</TABLE>

The accompanying notes to consolidated financial statements are an integral part
of these balance sheets.

                                      F-36
<PAGE>
<TABLE>
<CAPTION>


                                                   MRS. FIELDS INC. AND SUBSIDIARIES

                                                 CONSOLIDATED STATEMENTS OF OPERATIONS
                                                        (dollars in thousands)

                                                                          Years Ended             Period Ended
                                                                  December 31,   December 30,     September 17,
                                                                      1994           1995              1996
                                                                  ------------   ------------     ------------
<S>                                                                  <C>             <C>             <C>
REVENUES:
     Net store sales............................................       $ 87,863       $ 59,956       $ 29,674
     Net franchising............................................          1,171          1,870          1,793
     Net licensing..............................................          3,993          2,031            892
     Net other .                                                          2,077          2,092          1,101
                                                                          ------         ------         -----
               Total revenues...................................         95,104         65,949         33,460
                                                                         -------        -------        ------

OPERATING COSTS AND EXPENSES:
     Selling and store occupancy costs..........................         55,527         36,965         17,782
     Food cost of sales.........................................         20,474         13,373          6,525
     General and administrative.................................         16,379         12,612          7,984
     Depreciation and amortization..............................          4,415          3,525          1,911
     Provision for store closure costs..........................             --          3,000          1,000
                                                                         -------        -------         -----
               Total operating costs and expenses...............         96,795         69,475         35,202
                                                                         -------        -------        ------
               Loss from operations.............................         (1,691)        (3,526)        (1,742)
INTEREST EXPENSE                                                         (2,155)           (51)           (80)
(LOSS) GAIN ON SALE OF ASSETS...................................         (1,283)         1,450           (277)
                                                                         -------         ------          -----
               Loss before provision for income taxes...........         (5,129)        (2,127)        (2,099)
PROVISION FOR INCOME TAXES......................................           (191)          (241)          (205)
                                                                         -------          -----          -----
               Net loss.........................................        $(5,320)       $(2,368)      $ (2,304)
                                                                        ========       ========       ========

The accompanying notes to consolidated financial statements are an integral part
of these statements.
</TABLE>



                                      F-37
<PAGE>


<TABLE>
<CAPTION>


                        MRS. FIELDS INC. AND SUBSIDIARIES

                CONSOLIDATED STATEMENTS OF STOCKHOLDERS' DEFICIT
                             (dollars and shares in thousands)

                                                    Cumulative                             
                                                    Preferred               Additional             Cumulative
                                                     Stock      Common Stock  Paid-in  Accumulated Translation Treasury Stock
                                                  Shares Amount Shares Amount Capital   Deficit    Adjustment Shares   Amount Total
<S>                                               <C>    <C>    <C>    <C>    <C>       <C>        <C>        <C>      <C>   <C>   
BALANCE, January 1, 1994.....................     --     $--   150,000 $150   $39,761   $(104,379)  $714      1,292 $(2,891 (66,645)

Amended and Restated Restructuring Agreement:.
Issuance of common stock to lenders......         --      --   50,0000   50    (2,941)         --     --     (1,292)  2,891       --
Issuance of preferred stock to lenders...     21,885      22        --   --    21,863          --     --         --      --   21,885
Reduction of premium on restructured debt         --      --        --   --    25,180          --     --         --      --   25,180
 
Foreign currency translation adjustment....       --      --        --   --        --          --    308         --      --      308

Sales and liquidations of investments in
foreign subsidiaries ........................     --      --        --   --        --          --   (827)        --      --    (827)
Net loss...................................       --      --        --   --        --      (5,320)    --         --      --  (5,320)
                                              ------     ---   -------  ----   -------     --------  ----      ----    ----  -------
BALANCE, December 31, 1994................... 21,885      22   200,000  200    83,863    (109,699)   195         --      -- (25,419)
Foreign currency translation adjustment....       --      --        --   --        --          --   (230)        --      --    (230)

Net loss...................................       --      --        --   --        --      (2,368)    --         --      --  (2,368)
                                              ------     ---   -------  ----   -------     --------  ----       ----    ---- -------
BALANCE, December 30, 1995................... 21,885      22   200,000  200    83,863    (112,067)   (35)        --      -- (28,017)
Foreign currency translation adjustment....       --      --        --   --        --          --      3         --      --        3

Net loss...................................       --      --        --   --        --      (2,304)    --         --      --  (2,304)
                                              ------     ---   -------  ----   -------       ----    ----      ----     ---- -------
BALANCE, September 17, 1996.................. 21,885    $ 22   200,000 $200   $83,863   $(114,371)   $(32)       --     $-- (30,318)
                                              ======    ====   =======  ====   =======   =========   ======    ====    =============
</TABLE>

           The accompanying notes to consolidated financial statements
                    are an integral part of these statements.
                                      F-38

<PAGE>

<TABLE>
<CAPTION>

                        MRS. FIELDS INC. AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (dollars in thousands)

                Increase (Decrease) in Cash and Cash Equivalents

                                                                                  Years Ended           Period Ended
                                                                            December 31,  December 30,  September 17,
                                                                               1994          1995           1996
                                                                            -----------   ------------  -------------
<S>                                                                           <C>           <C>           <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
   Net loss..............................................................      $ (5,320)     $ (2,368)     $ (2,304)
   Adjustments to reconcile net loss to net cash provided by (used in)
     operating activities:
        Depreciation and amortization....................................         4,415         3,525         1,911
        Amortization of premium on restructured debt.....................             --            --       (1,541)
        In-kind expense on note payable..................................         2,129        (1,610)        1,598
        Provision for store closure costs................................             --        3,000         1,000
        Net loss (gain) on asset sales, disposals and store closures.....         1,283        (1,450)          277
        Changes in assets and liabilities:
          (Increase) Decrease in accounts receivable.....................        (1,778)         (163)        2,039
          Decrease in inventories........................................           650           853           267
          Increase in prepaid rent.......................................             --            --         (420)
          Decrease (Increase) in other prepaid expenses..................         1,789          (337)         (673)
          Increase in deposits...........................................             --            --          (15)
          Decrease in accounts payable and accrued liabilities...........        (1,026)       (5,821)         (194)
          Decrease in store closure reserve..............................             --            --       (1,696)
          Decrease in deferred credits...................................          (414)         (107)         (696)
                                                                                   -----         -----         -----
          Net cash provided by (used in) operating activities............         1,728        (4,478)         (447)
                                                                                  ------       -------         -----
CASH FLOWS FROM INVESTING ACTIVITIES:
   Purchase of property and equipment....................................        (4,895)       (4,146)       (1,054)
   Proceeds from the sale of assets......................................         2,865         6,672           669
                                                                                  ------        ------          ---
          Net cash (used in) provided by investing activities............        (2,030)        2,526          (385)
                                                                                 -------        ------         -----
CASH FLOWS FROM FINANCING ACTIVITIES:
   Principal payments on notes payable...................................           (37)         (145)          (58)
   Payments for debt restructuring.......................................          (695)          (40)           --
                                                                                   -----          -----          --
          Net cash used in financing activities..........................          (732)         (185)          (58)
</TABLE>


           The accompanying notes to consolidated financial statements
                    are an integral part of these statements.

                                      F-39
<PAGE>
<TABLE>
<CAPTION>


                        MRS. FIELDS INC. AND SUBSIDIARIES

                CONSOLIDATED STATEMENTS OF CASH FLOWS (continued)
                             (dollars in thousands)

                Increase (Decrease) in Cash and Cash Equivalents

                                                                                Years Ended          Period Ended
                                                                         December 31,  December 30, September 17,
                                                                             1994         1995          1996
                                                                             ----         ----          ----
<S>                                                                         <C>        <C>             <C>
EFFECT OF FOREIGN EXCHANGE RATES.......................................   $   35      $    --          $     3
                                                                          ------      -------          -------
NET DECREASE IN CASH AND CASH EQUIVALENTS..............................     (999)      (2,137)            (887)
CASH AND CASH EQUIVALENTS AT BEGINNING OF
   THE PERIOD..........................................................    5,906        4,907            2,770
                                                                          ------      -------          -------
CASH AND CASH EQUIVALENTS AT END OF THE PERIOD.........................   $4,907      $ 2,770          $ 1,883
                                                                          ======      =======          =======
</TABLE>

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:

     Cash paid for interest was approximately  $26, $1,661 and $24 for the years
ended December 31, 1994 and December 30, 1995 and for the period ended
September 17, 1996, respectively.

     Cash paid for income  taxes was  approximately  $106,  $128 and $39 for the
years ended December 31, 1994 and December 30, 1995 and for the period ended
September 17, 1996, respectively.

SUPPLEMENTAL DISCLOSURE OF NONCASH INVESTING AND FINANCING ACTIVITIES:

     During the years ended  December 31, 1994 and December 30, 1995 and for the
period ended September 17, 1996, the Company, in accordance with the Amended and
Restated Restructuring  Agreement,  entered into the following noncash financing
activities:

           During 1994, the Company's lenders canceled  approximately $56,900 of
          existing long-term notes payable in exchange for $15,000 of new Series
          A secured  notes,  50,000,000  shares of newly issued common stock and
          approximately  1,292,000  shares of common  stock  previously  held as
          treasury stock, and 21,885,000 shares of cumulative preferred stock of
          Mrs. Fields Inc. and 20,000,000  shares of cumulative  preferred stock
          of a majority-owned subsidiary of the Company. In connection with this
          transaction,  the Company also credited additional paid-in capital for
          approximately  $25,200 upon the  reduction of premium on  restructured
          debt.

           Prior  to June  30,  1994  (the  effective  date of the  Amended  and
          Restated  Restructuring  Agreement),  the  Company  converted  accrued
          interest  payable  incurred  through June 30, 1994 into  approximately
          $3,400  of  senior  and  subordinated   interest  deferral  notes.  In
          addition, the Company amortized approximately $1,300 of its premium on
          restructured debt as a reduction to interest expense during the period
          from January 1, 1994 to June 30, 1994.

           The Company  converted accrued interest payable incurred from January
          1, 1995 through March 31, 1995 and from July 1, 1994 through  December
          31,  1994 into  approximately  $520 and  $1,000  of Series A  interest
          deferral  notes,  respectively.  In  addition,  the Company  amortized
          approximately $2,100 and $1,000 of its premium on restructured debt as
          a reduction  to interest  expense  during the year ended  December 30,
          1995 and from July 1, 1994 through December 31, 1994, respectively.

           The accompanying notes to consolidated financial statements
                    are an integral part of these statements.

                                      F-40
<PAGE>


                        MRS. FIELDS INC. AND SUBSIDIARIES

                CONSOLIDATED STATEMENTS OF CASH FLOWS (continued)
                             (dollars in thousands)

The Company  converted  accrued  interest payable from December 31, 1995 through
September 17, 1996 into $1,598 of 15 percent  interest bearing Series A interest
deferral notes.

During the years  ended  December  31,  1994 and  December  30, 1995 and for the
period ended  September  17, 1996,  the Company also entered into the  following
noncash investing and financing activities:

In accordance with the Company's  franchise financing  arrangement,  the Company
assumed   long-term   debt  of  franchisees   which  was  in  default   totaling
approximately  $274,  $132 and $0 during the years ended  December  31, 1994 and
December 30, 1995 and the period ended September 17, 1996, respectively.

In connection with its sale of several cookie stores, the Company accepted notes
receivable  in the  approximate  amount of $392 and $305  during the years ended
December 31, 1994 and December 30, 1995, respectively.  In addition,  during the
years  ended  December  31,  1994 and  December  30,  1995 and the period  ended
September 17, 1996, the Company charged off approximately  $956, $1,960 and $651
of assets against accrued expenses.

           The accompanying notes to consolidated financial statements
                    are an integral part of these statements.



                                      F-41

<PAGE>


                        MRS. FIELDS INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.     DESCRIPTION OF BUSINESS

Mrs. Fields Inc.  ("MFI"),  a Delaware  corporation,  was incorporated on May 2,
1986 and is a holding  company for its wholly  owned  subsidiaries  Mrs.  Fields
Cookies  Australia,  Mrs.  Fields  Cookies,  Ltd.  (Canada) plus other  inactive
subsidiaries  (collectively termed "Mrs. Fields International") and its majority
owned subsidiary,  Mrs. Fields Development  Corporation ("MFD") and MFD's wholly
owned subsidiary, Mrs. Fields Cookies ("MFC"). Collectively,  these entities are
referred to herein as the "Company".

   Nature of Operations

     The most significant part of the Company's operations are its retail stores
which sell  freshly  baked  cookies,  brownies  and other food  products.  As of
September 17, 1996, the Company operates 147 "Mrs. Fields Cookies" stores all of
which are located in the United States. Additionally, the Company has franchised
approximately  163 stores in the United  States and  approximately  55 stores in
nine other countries.

     Additionally,  the Company holds legal title to certain  trademarks for the
"Mrs.  Fields" name and logo, and licenses the use of these  trademarks to third
parties for the  establishment  and  operation of Mrs.  Fields cookie and bakery
operations  and  other  merchandising   activities.  In  connection  with  these
licensing  activities,  the  Company  authorizes  third-party  licensees  to use
certain  business  formats,  systems,  methods,  procedures,  designs,  layouts,
specifications,  trade  names and  trademarks  in the  United  States  and other
countries.

     The  Company's  business  follows  seasonal  trends and is also affected by
climate and weather  conditions.  The Company  usually  experiences  its highest
revenues  in the fourth  calendar  quarter.  Because  the  Company's  stores are
heavily  concentrated  in shopping  malls,  the Company's  sales  performance is
somewhat dependent on the performance of those malls. The results for the period
ended September 17, 1996 presented in the  accompanying  consolidated  financial
statements may not be indicative of results that would have been achieved for an
entire calendar year.

Effective  September  18, 1996,  the Company sold  substantially  all of its net
assets to Mrs. Fields' Original  Cookies,  Inc. and The Mrs. Fields' Brand, Inc.
(see Note 11). Subsequently, the Company has been solely involved in liquidating
remaining assets and collecting certain outstanding notes.

2.     SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES


   Fiscal Year

     The Company operates using a 52/53-week year ending near December 31.

   Principles of Consolidation

     The  consolidated  financial  statements  include the accounts of MFI, Mrs.
Fields  International,  MFD and MFC. All significant  intercompany  balances and
transactions have been eliminated in consolidation.

   Sources of Supply

     The Company  currently buys a significant  amount of its food products from
three suppliers.  Management believes that other suppliers could provide similar
products with comparable terms.


                                      F-42
<PAGE>


                        MRS. FIELDS INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

   Use of Estimates

     The  preparation  of financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect the  reported  amounts of assets and  liabilities  and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements  and the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. Actual results could differ from those estimates.

   Cash and Cash Equivalents

     The Company  considers  all highly  liquid  investments  purchased  with an
original maturity of three months or less to be cash equivalents. As of December
30, 1995 and  September  17, 1996 and at various  times  during the periods then
ended,  the  Company  had  demand  deposits  at  various  banks in excess of the
$100,000 limit for insurance by the Federal Deposit Insurance Corporation.

   Inventories

     Inventories are stated at the lower of cost (first-in, first-out method) or
market  value.  Inventory  consisted  of the  following at December 30, 1995 and
September 17, 1996:
<TABLE>
<CAPTION>
<S>                              <C>          <C>
                                     1995       1996
Food and beverages..........     $  910,000  $  792,000
Smallwares..................        653,000     504,000
                                 ----------  ----------
                                 $1,563,000  $1,296,000
</TABLE>

   Property and Equipment

     Property and equipment are stated at cost less accumulated depreciation and
amortization.  Equipment and fixtures are depreciated  over three to seven years
using the straight-line  method.  Leasehold  improvements are amortized over the
life of the lease term, or the estimated life of the improvements,  whichever is
shorter, using the straight-line method.

     Expenditures that materially increase values or capacities or extend useful
lives of property and equipment are capitalized.  Routine  maintenance,  repairs
and renewal  costs are  expensed as  incurred.  Gains or losses from the sale or
retirement of property and equipment  are included in the  determination  of net
income or loss.

   Accounting for the Impairment of Long-Lived Assets

     The Company accounts for impairment of long-lived assets in accordance with
Statement of Financial  Accounting Standards No. 121, "Accounting for Impairment
of  Long-Lived  Assets and for  Long-Lived  Assets to be Disposed Of" ("SFAS No.
121").  SFAS No. 121 requires that long-lived  assets be reviewed for impairment
when events or changes in circumstances indicate that the book value of an asset
may not be  recoverable.  The Company  evaluates,  at each  balance  sheet date,
whether  events  and   circumstances   have  occurred  that  indicate   possible
impairment.  In  accordance  with SFAS No. 121,  the Company uses an estimate of
future  undiscounted net cash flows of the related asset over the remaining life
in measuring  whether the assets are recoverable.  As of September 17, 1996, the
Company has reserved for any of its long-lived  assets that are considered to be
impaired.

   Revenue Recognition

     The Company  recognizes  franchising  and licensing  revenues on an accrual
basis as those revenues are earned.  Product sales are recognized as the product
is delivered or shipped to the customer.

                                      F-43
<PAGE>


                        MRS. FIELDS INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

   Leases

     The Company has various operating lease  commitments on both  Company-owned
and franchised  store locations and equipment.  Operating leases with escalating
payment terms,  including  leases  underlying  subleases with  franchisees,  are
expensed on a straight-line basis over the life of the related lease.

   Income Taxes

     The  Company  recognizes  deferred  income  tax assets or  liabilities  for
expected  future tax  consequences  of events that have been  recognized  in the
financial  statements  or tax returns.  Under this method,  deferred  income tax
assets or  liabilities  are  determined  based upon the  difference  between the
financial and income tax bases of assets and liabilities using enacted tax rates
expected to apply when differences are expected to be settled or realized.

   Fair Value of Financial Instruments

     The notes payable and cumulative preferred stock (see Note 6) are presented
in the accompanying  consolidated  balance sheet at a total of $60,237,000 as of
September 17, 1996. All such obligations were subsequently  settled in two sales
transactions (see Note 11) for $41,800,000.

   Cumulative Foreign Currency Translation Adjustment

     The assets and liabilities of foreign operations are translated into United
States  dollars  using  exchange  rates in effect  at the end of the  accounting
period.  Revenues and expenses are  translated  using the average  exchange rate
during the period.  Differences in exchange rates arising from foreign  currency
translation are recorded as a separate  component of stockholders'  deficit.  In
connection with a sale or liquidation of an investment in a foreign  subsidiary,
the  accumulated  translation  adjustment  attributable  to that  subsidiary  is
transferred from stockholders' deficit and is reported as a gain or loss.

3.     NOTES PAYABLE

     On June 30,  1994,  the  Company  entered  into the  Amended  and  Restated
Restructuring  Agreement  (the  "Restructuring  Agreement")  with its lenders of
long-term debt (the "Lenders").  In connection with the Restructuring Agreement,
the Lenders  exchanged  approximately  $56,900,000 of existing  long-term  notes
payable for $15,000,000 of new Series A secured notes,  51,292,000 shares of the
Company's common stock,  21,885,000 shares of cumulative  preferred stock of MFI
and 20,000,000 shares of cumulative preferred stock of MFD.

     After the issuances of common stock, the Lenders' total ownership  interest
in the Company's common stock was  approximately  85 percent.  Because the total
estimated future cash payments (including interest and principal) required as of
June 30,  1994 under the terms of the new  Series A secured  notes was less than
the  principal  amount  plus the  previous  carrying  amount of the  unamortized
premium on restructured debt by approximately  $25,200,000,  the Company reduced
the premium on  restructured  debt by that  amount.  The  remaining  unamortized
premium on  restructured  debt will be  amortized  over the life of the Series A
secured notes to produce an effective interest rate of zero percent.


                                      F-44
<PAGE>


                        MRS. FIELDS INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)



     Notes  payable  consist  of the  following  as of  December  30,  1995  and
September 17, 1996:
<TABLE>
<CAPTION>
<S>                                                                                        <C>          <C>

                                                                                            1995          1996
Series A secured notes,  interest at 13 percent,  payable quarterly,  secured by
   all common stock and essentially all assets of the Company, principal due in
   varying installments through March 31, 1998.......................................     $15,000,000   $15,000,000
Series A interest deferral notes, interest at 13 percent, payable quarterly, secured
   by all common stock and essentially all assets of the Company, principal due
   March 31, 1998....................................................................       1,511,000     1,511,000
Series A interest deferral notes, interest at 15 percent, secured by all common
   stock and  essentially  all assets of the  Company,  principal  and  interest
   originally due August 15, 1996, subsequently extended through September 20,
   1996..............................................................................              --     1,598,000
Other................................................................................         302,000       243,000
Premium on restructured debt.........................................................       4,413,000     2,872,000
                                                                                           ----------   -----------
                                                                                           21,226,000    21,224,000

Less current portion.................................................................      (3,365,000)  (21,224,000)
                                                                                           ----------   ------------
                                                                                          $17,861,000   $        --
                                                                                           ===========  ============
</TABLE>

     The Series A secured  notes and the Series A interest  deferral  notes were
paid by the  Company on  September  20, 1996 in  connection  with the receipt of
proceeds from two  simultaneous but separate asset sale  transactions  (see Note
11). As a result,  all of the Series A notes  referred to above are reflected as
current liabilities in the accompanying  September 17, 1996 consolidated balance
sheet.

4.     INCOME TAXES


The  components of the provision  (benefit) for income taxes for the years ended
December 31, 1994 and December 30, 1995 and for the period ended  September  17,
1996 are as follows:
<TABLE>
<CAPTION>

                                                                                    1994        1995          1996
                                                                                    ----        ----          ----
<S>                                                                                 <C>         <C>         <C>
Current:
     Federal.................................................................       $     --    $     --   $       --
     State...................................................................        191,000     241,000      205,000

Deferred:
     Federal.................................................................             --          --   (1,125,000)
     State...................................................................             --          --     (109,000)
     Change in valuation allowance...........................................            --          --     1,234,000
                                                                                -        ----        ---    ---------
               Total provision for income taxes..............................       $191,000    $241,000    $ 205,000
                                                                                    ========    ========    =========
</TABLE>

     The  Company  incurred  financial  reporting  losses  for the  years  ended
December 31, 1994 and December 30, 1995 and for the period ended  September  17,
1996 for which no benefits have been recorded in the  accompanying  consolidated
statements of operations due to appropriate valuation allowances being provided.
The  provisions  for income taxes are solely related to minimum state income tax
requirements.

     Current deferred income tax assets relate to temporary  differences between
financial statement and income tax recognition of bad debts,  unearned revenues,
and the store closure reserve. Long-term deferred income tax

                                      F-45
<PAGE>


                        MRS. FIELDS INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

assets relate to temporary  differences  between financial  statement and income
tax  recognition  of  depreciation  and  write-downs  of  certain  property  and
equipment, net operating losses and other income tax credit carryforwards.


     Management  has provided a valuation  allowance  equal to the amount of the
deferred  income  tax assets  arising  from the  Company's  net  operating  loss
carryforwards.  As of September  17, 1996,  the Company had net  operating  loss
carryforwards for tax reporting purposes totaling approximately $90,900,000.
These net operating loss carryforwards expire as follows:
<TABLE>
<CAPTION>
             <S>                                   <C>
             Fiscal Year
             2001.............................      $   214,000
             2002.............................        4,600,000
             2003.............................       19,993,000
             2004.............................        7,693,000
             2005.............................        9,143,000
             Thereafter (through 2011)........       49,257,000
                                                    -----------
                                                    $90,900,000
                                                    ===========
</TABLE>

     Subsequent to the sale of substantially all of its assets (see note 1), the
Company utilized  certain of its net operating loss  carryforwards to offset the
related gain. The remainder of the net operating loss  carryforwards  may not be
used.

5.      STORE CLOSURE RESERVE

     As of  December  30,  1995,  the  Company  had a store  closure  reserve of
approximately  $2,510,000  for the  anticipated  costs to  franchise or close 26
stores  during 1996.  During the period from  December 31, 1995 to September 17,
1996,  the Company  closed 12 stores and provided for  additional  store closure
expenses  totaling  $1,000,000.  As of September 17, 1996,  the remaining  store
closure  reserve  totaled  approximately   $1,564,000,  of  which  approximately
$1,270,000 is current and approximately  $294,000 is long-term.  In management's
opinion,  the store  closure  reserve is adequate  for stores  identified  to be
closed.

     The  Company's  management  reviews the  historic and  projected  operating
performance of its stores on an annual basis to identify  underperforming stores
for impairment of property investment or targeted closing.  The Company's policy
is  to  write-off  any  net  property  investment  for  underperforming   stores
identified  to  have  permanent  impairment  of  investment.  When  a  store  is
identified  for targeted  closing,  the  Company's  policy is to provide for the
costs of closing the store,  which are predominantly  estimated lease settlement
costs.

6.     CUMULATIVE PREFERRED STOCK

     In  connection  with  the  Restructuring   Agreement,  the  Company  issued
21,885,000 and 20,000,000  shares of cumulative  preferred stock of MFI and MFD,
respectively.  The MFD  preferred  stock is reflected  as "minority  interest in
majority owned subsidiary" in the accompanying  consolidated  balance sheet. The
MFI and MFD cumulative preferred stocks have dividend rates of 18 percent and 10
percent,  respectively,  which accumulate on a semi-annual  basis. The dividends
are computed based upon the  liquidation  preference  rates which are defined in
the Restructuring  Agreement as $1.00 per share plus any unrecorded dividends in
arrears  for  each  issue  and are  payable  only as  declared  by the  Board of
Directors.  As of September  17, 1996,  the Board of Directors  had not declared
dividends  for either  series of  preferred  stock.  Accordingly,  dividends  in
arrears on the MFI and MFD preferred  stocks which have not been recorded in the
accompanying  consolidated financial statements as of September 17, 1996 totaled
$10,200,000 and $4,834,000, respectively.

                                      F-46
<PAGE>


                        MRS. FIELDS INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

     In the event of liquidation  or dissolution of the Company,  the holders of
the cumulative  preferred stocks of MFI and MFD will be entitled to receive from
the assets of the Company  available for distribution  prior to any distribution
to common  stockholders  an amount  per share  equal to the sum of (i) $1.00 for
each  outstanding  preferred  share  and  (ii) an  amount  equal  to all  unpaid
dividends  on  such  preferred  shares  through  the  distribution  date.  As of
September 17, 1996,  the  distribution  preference for the MFI and MFD preferred
stockholders  totaled  $32,085,000  and  $24,834,000,  respectively.  Also, if a
change in control of the Company occurs,  preferred  stockholders shall have the
right to  convert  all (but not less than all) of their  preferred  shares  into
notes payable in an amount equal to the  liquidation  preference  value of their
preferred shares. The Company also has the right at any time to redeem shares of
the MFI and MFD preferred  stocks at a price of $1.00 per share plus all accrued
but unpaid dividends through the date of redemption.

     Subsequent to period end, the Company completed two sales transactions (see
Note 11)  wherein  all of the  cumulative  preferred  stock  was  redeemed  at a
discount.

7.     OPTION AGREEMENT

     As part of the Restructuring  Agreement,  the Lenders granted two directors
an option to acquire  common  stock from the  Lenders  which,  if the option was
exercised as of September 17, 1996, would constitute approximately 51 percent of
the Company's issued common stock. The option is exercisable  through  September
30, 1999 in whole, but not in part, at a price  approximating the amount of debt
forgiven by the Lenders plus interest at nine percent from the date of the grant
of the option.  In the event the option is  exercised,  the  directors  are also
required to offer other minority stockholders the same price per share for their
common stock.

     In connection with the two sales transactions described in Note 11, the two
directors waived their options to acquire common stock from the Lenders.

8.     COMMITMENTS AND CONTINGENCIES

   Legal Matters

     The Company is the subject of certain  legal  actions,  which it  considers
routine to its business activities. As of September 17, 1996, management,  after
consultation  with legal counsel,  believes that the potential  liability to the
Company  under such  actions is  adequately  accrued or insured for, or will not
materially affect the Company's  consolidated  financial  position or results of
operations.

   Operating Leases


     The Company  leases  retail store  facilities,  office space and  equipment
under long-term noncancelable operating lease agreements with remaining terms of
one to 10 years.  The future  minimum lease  payments due under these  operating
leases,  which include  required  lease payments for those stores that have been
subleased, as of September 17, 1996 are as follows:
<TABLE>
<CAPTION>

             <S>                             <C>
             Fiscal Year
             1997.....................      $12,395,000
             1998.....................       10,684,000
             1999.....................        8,376,000
             2000.....................        5,737,000
             2001.....................        3,757,000
             Thereafter...............        4,855,000
                                             ----------
                                            $45,804,000
                                             ==========
</TABLE>

                                      F-47

<PAGE>


                        MRS. FIELDS INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

     Certain  of the  leases  provide  for  contingent  rentals  based  on gross
revenues.  Total rental expense including contingent rentals and net of sublease
rentals received,  under the above operating leases for the years ended December
31, 1994 and December 30, 1995 and for the period ended  September  17, 1996 was
approximately $18,611,000,  $13,697,000 and $7,405,000, respectively. As part of
the  Company's  franchising  program,  certain  leases  have been  subleased  to
franchisees. The future minimum sublease payments due to the Company under these
leases as of September 17, 1996 are as follows:
<TABLE>
<CAPTION>

             <S>                        <C>
             Fiscal Year
             1997.................      $ 3,741,000
             1998.................        3,119,000
             1999.................        2,512,000
             2000.................        1,776,000
             2001.................        1,038,000
             Thereafter...........          374,000
                                        -----------
                                        $12,560,000
                                        ===========
</TABLE>

   Contractual Arrangements

     The  Company  has  entered  into a supply  agreement  to buy  frozen  dough
products  through  1998.  The  agreement   stipulates  minimum  annual  purchase
commitments  for 1997 and 1998.  The Company and the supplier may  terminate the
supply  agreement  if the  other  party  defaults  on  any  of  the  performance
covenants.

     The Company has assumed an agreement  with a third-party  lender to provide
financing to franchisees for the purchase of existing Company stores.  Under the
terms of the agreement,  a maximum of $5,000,000 may be borrowed from the lender
by  franchisees  of which the  Company  has  agreed to  guarantee  a maximum  of
$2,000,000.  Outstanding  franchisee  borrowings guaranteed by the Company under
this  agreement at December 30, 1995 and September  17, 1996 were  approximately
$1,084,000 and $707,400,  respectively.  Under the terms of the  agreement,  the
Company is required to assume any franchisee  borrowings which are in default as
defined. As of December 30, 1995 and September 17, 1996, the Company has assumed
loans  totaling  approximately  $132,000 and $240,000,  respectively,  which are
included in notes payable.

     As of December  30,  1995,  the Company had  recorded  deferred  credits of
approximately $1,486,000 under a long-term marketing and supply agreement with a
supplier.  Under  the terms of the  agreement,  the  Company  was  obligated  to
purchase a minimum  amount of product  from the  supplier.  In April  1996,  the
Company and the supplier  renegotiated the agreement  whereby the supplier would
reduce the  unearned  portion to $504,000  and  advance the Company  $800,000 in
exchange for an  extension of the  termination  date and a  modification  of the
purchase commitment.  The termination date of the renegotiated agreement will be
the later of March 31, 2001 or when the Company has met its purchase commitment.
The Company  reduced food costs by  approximately  $1,082,000  during the period
ended September 17, 1996 related to this arrangement and its renegotiation.  The
remaining balance of approximately $1,204,000 is included in deferred credits as
of September 17, 1996.

9.     RELATED-PARTY TRANSACTIONS

     Under the terms of a licensing  agreement  with an entity which is owned in
part by a former  director  of the  Company,  the  Company is required to pay an
annual  software  maintenance  fee. During the years ended December 31, 1994 and
December 30, 1995 and for the period ended  September 17, 1996, the Company paid
maintenance fees of approximately $100,000, $100,000 and $17,000,  respectively,
which are included in general and administrative expenses.



                                      F-48
<PAGE>


                        MRS. FIELDS INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)

     The Company leases certain office space to an entity which is owned in part
by a former  director of the  Company.  Billings to the entity  during the years
ended December 31, 1994 and December 30, 1995 and for the period ended September
17, 1996 totaled approximately $198,000, $152,000 and $136,000, respectively, of
which approximately $30,000, $21,000 and $9,000,  respectively,  are included in
accounts receivable as of December 31, 1994, December 30, 1995 and September 17,
1996.

10.   EMPLOYEE BENEFIT PLAN

     The Company  sponsors  the Mrs.  Fields  401(k)  Plan (the  "Plan") for all
eligible   employees.   Under  the  terms  of  the  Plan,   employees  can  make
contributions to the Plan, a portion of which is matched by  contributions  from
the Company.  The total  Company  contributions  to the Plan for the years ended
December 31, 1994 and December 30, 1995 and for the period ended  September  17,
1996 were approximately $38,000, $42,000 and $23,000, respectively.

11. SUBSEQUENT EVENT

     On September 17, 1996, the Company  completed two simultaneous but separate
asset  sale  transactions  wherein  the  Company  (i) sold  certain  assets  and
relinquished  certain  liabilities  of the Company in  accordance  with an Asset
Purchase  Agreement  dated  August 7,  1996,  among the  Company,  Mrs.  Fields'
Original Cookies,  Inc. and Capricorn  Investors II, L.P., and (ii) sold certain
assets of the  Company in  accordance  with an Asset  Purchase  Agreement  dated
August 7, 1996,  as amended by the First  Amendment  dated as of  September  17,
1996, among the Company,  The Mrs. Fields' Brand,  Inc. and Capricorn  Investors
II, L.P.

The combined sales price for the net assets sold was approximately  $41,800,000.
The  Company  received  approximately  $12,157,000  in  cash  and  approximately
$29,643,000 in senior and subordinated notes.

The proceeds  from these net asset sales were used in part to repay the Series A
notes and the Series A interest deferral notes on September 20, 1996
(see Note 3).





                                      F-49

<PAGE>


                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To The Original Cookie Company, Incorporated
   and Hot Sam Company, Inc.:

     We have audited the  accompanying  combined  balance sheets of The Original
Cookie  Company,  Incorporated  and the  carved-out  portion of Hot Sam Company,
Inc., both Delaware  corporations  (subsidiaries  of  Chocamerican,  Inc.) as of
December 30, 1995 and September 17, 1996, and the related combined statements of
operations, stockholders' equity and cash flows for the years ended December 31,
1994 and December 30,  1995,  and for the period  December 31, 1995 to September
17, 1996.  These combined  financial  statements are the  responsibility  of the
Company's  management.  Our  responsibility  is to  express  an opinion on these
financial statements based on our audits.

     We conducted  our audits in accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

     In our opinion, the combined financial statements referred to above present
fairly,  in all  material  respects,  the  combined  financial  position  of The
Original  Cookie  Company,  Incorporated  and the carved-out  portion of Hot Sam
Company, Inc. as of December 30, 1995 and September 17, 1996, and the results of
their  operations and their cash flows for the years ended December 31, 1994 and
December 30, 1995, and for the period December 31, 1995 to September 17, 1996 in
conformity with generally accepted accounting principles.


/s/ARTHUR ANDERSEN LLP
ARTHUR ANDERSEN LLP

Cleveland, Ohio
   July 11, 1997




                                      F-50
<PAGE>



                    THE ORIGINAL COOKIE COMPANY, INCORPORATED
               AND THE CARVED-OUT PORTION OF HOT SAM COMPANY, INC.

                             COMBINED BALANCE SHEETS
                    DECEMBER 30, 1995 AND SEPTEMBER 17, 1996
                             (dollars in thousands)

                                     ASSETS
<TABLE>
<CAPTION>

                                                                                December 30,   September 17,
                                                                                    1995            1996
                                                                                    ----            ----
<S>                                                                                <C>            <C>
CURRENT ASSETS:
     Cash and cash equivalents.................................................   $ 3,613           $ 655
     Accounts receivable.......................................................        61             340
     Inventories...............................................................     1,663           1,728
     Prepaids and other........................................................     1,951             984
                                                                                  -------          ------
               Total current assets............................................     7,288           3,707
                                                                                  -------          ------
PROPERTY AND EQUIPMENT, at cost:
     Leasehold improvements....................................................    37,387          31,329
     Furniture and fixtures....................................................     8,540           7,719
     Buildings and improvements................................................       608             639
     Land......................................................................        69              69
                                                                                   ------          ------
                                                                                   46,604          39,756
     Accumulated depreciation and amortization.................................   (26,682)        (22,687)
                                                                                   ------          ------
               Net property and equipment......................................    19,922          17,069
                                                                                   ------          ------
OTHER ASSETS, net .                                                                   196             256
                                                                                   ------          ------
COST IN EXCESS OF FAIR VALUE OF NET ASSETS OF PURCHASED
   BUSINESS, net of accumulated amortization of $8,208 and $9,092,
   respectively................................................................    38,876          37,992
                                                                                  -------          ------
                                                                                 $ 66,282         $59,024
                                                                                  ========         ======
</TABLE>

             The accompanying notes to combined financial statements
             are an integral part of these combined balance sheets.

                                      F-51

<PAGE>



                    THE ORIGINAL COOKIE COMPANY, INCORPORATED
               AND THE CARVED-OUT PORTION OF HOT SAM COMPANY, INC.

                       COMBINED BALANCE SHEETS (continued)
                    DECEMBER 30, 1995 AND SEPTEMBER 17, 1996
                             (dollars in thousands)

                      LIABILITIES AND STOCKHOLDERS' EQUITY
<TABLE>
<CAPTION>

                                                                                December 30,    September 17,
                                                                                    1995             1996
                                                                                   ----             ----
<S>                                                                              <C>              <C>
CURRENT LIABILITIES:
     Accounts payable........................................................     $ 1,286         $ 1,696
     Accrued payroll and related expenses....................................       2,592           2,208
     Accrued liabilities.....................................................       3,113           3,443
     Related-party payable...................................................         169              --
                                                                                   ------          ------
               Total current liabilities.....................................       7,160           7,347
                                                                                   ------          ------
LONG-TERM LIABILITIES:
     Deferred lease credit...................................................       1,764           1,653
     Store closure reserve...................................................       1,384           1,002
     Related-party notes payable.............................................      32,357          30,977
     Other...................................................................       1,029           1,102
                                                                                   ------          ------
               Total long-term liabilities...................................      36,534          34,734
                                                                                   ------          ------
COMMITMENTS (NOTE 9)

STOCKHOLDERS' EQUITY:

     Common stock                                                                  10,000          10,000
     Additional paid-in capital..............................................      15,873          15,873
     Accumulated deficit.....................................................      (3,285)         (8,930)
                                                                                   -------         -------
               Total stockholders' equity....................................      22,588          16,943
                                                                                   -------         ------
               Total liabilities and stockholders' equity....................    $ 66,282         $59,024
                                                                                   =======         =======
</TABLE>

             The accompanying notes to combined financial statements
             are an integral part of these combined balance sheets.


                                      F-52
<PAGE>



                    THE ORIGINAL COOKIE COMPANY, INCORPORATED
               AND THE CARVED-OUT PORTION OF HOT SAM COMPANY, INC.

                        COMBINED STATEMENTS OF OPERATIONS
         FOR THE YEARS ENDED DECEMBER 31, 1994 AND DECEMBER 30, 1995 AND
             FOR THE PERIOD DECEMBER 31, 1995 TO SEPTEMBER 17, 1996
                             (dollars in thousands)

<TABLE>
<CAPTION>
                                                                                                 December 31,
                                                                         Years Ended                1995 to
                                                                 December 31,   December 30,     September 17,
                                                                     1994           1995              1996
                                                                     ----           ----              ----
<S>                                                                  <C>             <C>              <C>     
NET SALES.......................................................     $ 89,648        $ 85,581         $ 54,366
                                                                     ---------       ---------        --------
COST AND EXPENSES:
     Cost of goods sold.........................................       22,946          19,996           12,728
     Selling and occupancy expenses.............................       47,483          47,032           31,935
     General and administrative expenses........................        9,583           8,425            5,538
     Severance and related expenses.............................     --------              --           2,000
     Depreciation and amortization..............................        7,423           6,902            4,937
     Provision for store closure costs..........................        2,963             791               --
                                                                     --------         -------          -------
               Total costs and expenses.........................       90,398          83,146           57,138
                                                                     --------         -------          -------
(LOSS) INCOME FROM OPERATIONS...................................         (750)          2,435           (2,772)
INTEREST EXPENSE, net...........................................       (4,381)         (4,268)          (2,828)
OTHER EXPENSE                                                              --              --              (45)
                                                                -    --------         -------         ---------
LOSS BEFORE INCOME TAXES........................................       (5,131)         (1,833)          (5,645)
PROVISION FOR INCOME TAXES......................................          224             263               --
                                                                     ---------        -------         ---------
NET LOSS........................................................     $ (5,355)       $ (2,096)        $ (5,645)
                                                                     ========        ========         =========
</TABLE>

             The accompanying notes to combined financial statements
               are an integral part of these combined statements.


                                      F-53
<PAGE>



                    THE ORIGINAL COOKIE COMPANY, INCORPORATED
               AND THE CARVED-OUT PORTION OF HOT SAM COMPANY, INC.

                   COMBINED STATEMENTS OF STOCKHOLDERS' EQUITY
           FOR THE YEARS ENDED DECEMBER 31, 1994 AND DECEMBER 30, 1995
           AND FOR THE PERIOD DECEMBER 31, 1995 TO SEPTEMBER 17, 1996
                             (dollars in thousands)

<TABLE>
<CAPTION>
                                                                         Additional     Retained        Total
                                                              Common       Paid-in      Earnings    Stockholders'
                                                               Stock       Capital      (Deficit)       Equity
<S>                                                             <C>         <C>            <C>          <C>     
BALANCE, JANUARY 1, 1994...................................      $10,000     $15,873       $ 4,166      $ 30,039
     Net loss..............................................          --           --        (5,355)       (5,355)
                                                           -      ------      ------       -------       -------
BALANCE, DECEMBER 31, 1994.................................       10,000      15,873        (1,189)       24,684
     Net loss..............................................          --           --        (2,096)       (2,096)
                                                           -      ------     -------       -------       -------
BALANCE, DECEMBER 30, 1995.................................       10,000      15,873        (3,285)       22,588
     Net loss..............................................          --           --        (5,645)       (5,645)
                                                           -      ------     -------       -------       -------
BALANCE, SEPTEMBER 17, 1996................................      $10,000     $15,873       $(8,930)     $ 16,943
                                                                 =======     =======       =======      ========
</TABLE>

             The accompanying notes to combined financial statements
               are an integral part of these combined statements.







                                      F-54
<PAGE>



                    THE ORIGINAL COOKIE COMPANY, INCORPORATED
               AND THE CARVED-OUT PORTION OF HOT SAM COMPANY, INC.

                        COMBINED STATEMENTS OF CASH FLOWS
           FOR THE YEARS ENDED DECEMBER 31, 1994 AND DECEMBER 30, 1995
           AND FOR THE PERIOD DECEMBER 31, 1995 TO SEPTEMBER 17, 1996
                             (dollars in thousands)
<TABLE>
<CAPTION>

                                                                                                   December 31,
                                                                             Years Ended             1995 to
                                                                       December 31, December 30,  September 17,
                                                                           1994         1995           1996
                                                                           ----         ----           ----
<S>                                                                       <C>           <C>            <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
   Net loss.........................................................       $ (5,355)    $ (2,096)        $(5,645)
   Adjustments to reconcile net loss to net cash provided by
     (used in) operating activities--
     Depreciation and amortization..................................          7,423        6,902           4,937
        Changes in assets and liabilities--
          Decrease (increase) in accounts receivable................            206          (61)           (279)
          Decrease (increase) in related-party
             receivables/payables...................................            428           18            (169)
          Decrease (increase) in inventories........................            215          461             (65)
          Decrease in prepaids and other............................            105          695             967
          (Increase) decrease in other assets.......................           (108)          64             (60)
          (Decrease) increase in accounts payable...................           (660)        (476)            410
          Increase (decrease) in accrued payroll and related
             expenses...............................................            323         (331)           (384)
          Increase (decrease) in accrued liabilities................            460       (1,196)            330
          Increase in other long-term liabilities...................            229          231              73
          Increase (decrease) in deferred lease credit..............             48           38            (111)
          Increase (decrease) in store closure reserve..............            385          202            (382)
                                                                              ------      -------         -------
          Net cash provided by (used in) operating activities.......          3,699        4,451            (378)
                                                                              ------      -------         -------
CASH FLOWS FROM INVESTING ACTIVITIES:
   Purchases of property and equipment, net.........................         (3,779)        (568)         (1,200)
                                                                             -------      -------         -------
CASH FLOWS FROM FINANCING ACTIVITIES:
   Net borrowings from (repayment to) related party.................          3,134       (4,599)         (1,380)
                                                                              ------      -------         -------
CASH AND CASH EQUIVALENTS:
   Net increase (decrease) during the period........................          3,054         (716)         (2,958)
   Balance, beginning of the period.................................          1,275        4,329           3,613
                                                                              ------      -------         ------
   Balance, end of the period.......................................        $ 4,329      $ 3,613          $  655
                                                                            =======       =======         ======
SUPPLEMENTAL CASH FLOW INFORMATION:
   State and local income taxes paid................................          $ 389        $ 234          $   82
                                                                             =======      =======         ======
</TABLE>

             The accompanying notes to combined financial statements
               are an integral part of these combined statements.




                                      F-55
<PAGE>


                    THE ORIGINAL COOKIE COMPANY, INCORPORATED
               AND THE CARVED-OUT PORTION OF HOT SAM COMPANY, INC.

                     NOTES TO COMBINED FINANCIAL STATEMENTS
                    DECEMBER 30, 1995 AND SEPTEMBER 17, 1996

1.     DESCRIPTION OF BUSINESS AND NATURE OF OPERATIONS:

     The Original  Cookie  Company,  Incorporated  ("OCCI") and Hot Sam Company,
Inc. ("HSCI")  (collectively,  the "Companies") are wholly owned subsidiaries of
Chocamerican,  Inc., which is a wholly owned subsidiary of Midial S.A., a French
company (collectively, the "Parent"). The Companies operated specialty retailing
outlets providing prepared goods. OCCI operated approximately 240 stores in over
35 states, offering a variety of fresh baked cookies and brownies and beverages.
HSCI operated  approximately 190 stores in over 30 states providing a variety of
fresh baked pretzels and pretzel sticks, toppings and beverages.

     On September 17, 1996,  all of the  operations  of the Companies  including
certain assets and liabilities were sold to a nonrelated party (the "Buyer") who
assumed  responsibility  for all retail  locations  as of that date.  Except for
approximately  $2,000,000  of payments to employees  for  severance  and related
costs which is included in the  operating  results for the period  December  31,
1995 to September 17, 1996, these combined  financial  statements do not reflect
any effect of such sale.

     The  Companies  traditionally  experienced  their  highest  revenues in the
fourth calendar quarter.  Because the Companies stores were heavily concentrated
in shopping malls,  the Companies' sales  performance was somewhat  dependent on
the  performance  of those  malls.  Because  of such  seasonality  and the extra
payroll  costs noted  above,  the results  for the period  December  31, 1995 to
September  17, 1996 are not  necessarily  indicative  of results that would have
been achieved for an entire calendar year.

2.     SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:

   Fiscal Year

     The  Companies'  fiscal year ends on the  Saturday  closest to December 31,
which results in a 52 or 53-week year.

   Basis of Presentation

     The  combined  financial  statements  include the accounts of OCCI and HSCI
except that these  statements do not reflect the results of the  operations  and
the related assets and liabilities of a group of retail food locations owned and
operated by HSCI  primarily  under the name of Corn Dog. The Corn Dog operations
were sold to a  nonrelated  entity in April 1996 and the  accompanying  combined
financial  statements  exclude these  operations and net assets,  as well as the
results of the sale. All significant intercompany balances and transactions have
been eliminated.

   Use of Estimates

     The  preparation  of financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect the  reported  amounts of assets and  liabilities  and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements  and the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. Actual results could differ from those estimates.





                                      F-56
<PAGE>


                    THE ORIGINAL COOKIE COMPANY, INCORPORATED
               AND THE CARVED-OUT PORTION OF HOT SAM COMPANY, INC.

               NOTES TO COMBINED FINANCIAL STATEMENTS (continued)
                    DECEMBER 30, 1995 AND SEPTEMBER 17, 1996

   Inventories


     The  Companies'  inventories  were  stated at the lower of cost  (first-in,
first-out  method) or market  value.  Inventories  consisted of the following at
December 30, 1995 and September 17, 1996:
<TABLE>
<CAPTION>

                  <S>                            <C>          <C> 
                                                     1995        1996
                  Food and beverages.........    $1,170,000   $1,215,000
                  Small wares................       493,000      513,000
                                                 ----------   ----------
                                                 $1,663,000   $1,728,000
                                                 ==========   ==========
</TABLE>


   Property and Equipment

     The Companies'  policy is to provide  depreciation  using the straight-line
method  over a period  which is  sufficient  to  amortize  the cost of the asset
during its useful life.

     The estimated useful lives for depreciation purposes are:

                  Leasehold improvements.........     5 to 10 years
                  Furniture and fixtures.........     3 to 10 years
                  Buildings and improvements.....    10 to 50 years

   Intangible Assets

     Cost in excess of fair value of net assets of purchased  business which was
recorded as part of the acquisition of the Companies by the Parent was amortized
on a straight-line basis over 40 years.  Management  evaluated the expected cash
flows  of  such  assets   periodically   and  determined  no  adjustments   were
appropriate.  Subsequent to September 17, 1996, the Companies  expensed all such
intangibles  in  connection  with  recording  the  effects  of the  sales of the
operations.

   Cash and Cash Equivalents

     For purposes of the  statements of cash flows,  the Companies  consider all
temporary cash investments  purchased with an original  maturity of three months
or less to be cash equivalents.

   Leases

     The Companies  have various  operating  lease  commitments  on their retail
store locations.  Operating leases with escalating payment terms are expensed on
a straight-line basis over the life of the related lease.

   Asset Impairment

     The Companies adopted Statement of Financial  Accounting Standards ("SFAS")
No. 121,  "Accounting for the Impairment of Long-Lived Assets and for Long-Lived
Assets to be Disposed  Of" for the period  December  31, 1995 to  September  17,
1996.  SFAS No. 121 requires the  Companies  to evaluate the  recoverability  of
long-lived assets based on expected future cash flows.  Prior to the adoption of
SFAS No.  121,  the  Companies  accounted  for  long-lived  operating  assets as
discussed both above and in Note 6. The adoption of this standard did not have a
material impact on the Companies' financial position or results of operations.



                                      F-57
<PAGE>


                    THE ORIGINAL COOKIE COMPANY, INCORPORATED
               AND THE CARVED-OUT PORTION OF HOT SAM COMPANY, INC.

               NOTES TO COMBINED FINANCIAL STATEMENTS (continued)
                    DECEMBER 30, 1995 AND SEPTEMBER 17, 1996

   Revenue Recognition

     Revenues  from product  sales were  recognized  at the point of sale to the
customer.

   Income Taxes

     The  Companies  recognize  deferred  income tax assets or  liabilities  for
expected  future income tax  consequences of events that have been recognized in
the  financial  statements  or income tax returns.  Under this method,  deferred
income tax  assets or  liabilities  are  determined  based  upon the  difference
between  the  financial  and income tax bases of assets  and  liabilities  using
enacted tax rates expected to apply when  differences are expected to be settled
or realized.

3. STOCKHOLDERS' EQUITY:

     The  Companies  common stock at December  31,  1994,  December 30, 1995 and
September 17, 1996 is comprised of the following:

     OCCI has  common  stock with a par value $1 per  share,  10,000,000  shares
authorized, issued and outstanding.

     HSCI has common stock with a par value $1 per share, 10 shares  authorized,
issued and outstanding.

4.     RELATED-PARTY NOTES PAYABLE:

     In addition to debt  incurred  as part of the  purchase by the Parent,  the
Companies' cash requirements were provided for by the Parent. These amounts were
evidenced by notes, bearing interest rates ranging from 8% to 12%, and consisted
of $32,357,000 as of December 30, 1995 and $30,977,000 as of September 17, 1996.
The notes were paid in part by the Companies subsequent to September 17, 1996 in
connection  with the  receipt of  proceeds  from the sale of certain  assets and
liabilities to the Buyer.

5.     INCOME TAXES:

     The Companies have been included in the consolidated  income tax returns of
a subsidiary of the Parent which was in a cumulative loss carryforward  position
during all of the  periods  presented  in the  accompanying  combined  financial
statements.

     The  Companies  incurred  financial  reporting  losses for the years  ended
December  31, 1994 and  December  30, 1995 and the period  December  31, 1995 to
September 17, 1996 for which no benefits have been recorded in the  accompanying
combined statements of operations due to appropriate  valuation allowances being
provided.  The  provisions  for income taxes are solely related to minimum state
income tax requirements.

     Deferred  income  tax  assets  relate  to  temporary   differences  between
financial  statement and income tax recognition of  depreciation,  store closure
reserve  and other  accrued  liabilities.  Management  has  provided a valuation
allowance equal to the amount of the deferred income tax assets.

6.     STORE CLOSURE RESERVE:

     The  Companies  annually  reviewed  the historic  and  projected  operating
performance of their stores and identified underperforming stores for impairment
of property  investment  and/or  targeted  closing The Companies'  policy was to
write-off any net property investment for  underperforming  stores identified to
have  permanent  impairment  of  investment.  Additionally,  when  a  store  was
identified for targeted  closing,  the Companies'  policy was to provide for the
costs of


                                      F-58

<PAGE>


                    THE ORIGINAL COOKIE COMPANY, INCORPORATED
               AND THE CARVED-OUT PORTION OF HOT SAM COMPANY, INC.

               NOTES TO COMBINED FINANCIAL STATEMENTS (continued)
                    DECEMBER 30, 1995 AND SEPTEMBER 17, 1996

closing the store,  which are  predominantly  estimated lease  settlement  costs
and/or estimated lease payments after the date of the store closing.


An analysis of the activity in the store  closure  reserve is as follows for the
years ended December 31, 1994 and December 30, 1995, and for the period December
31, 1995 to September 17, 1996:
<TABLE>
<CAPTION>

     <S>                                                          <C>           <C>          <C> 
                                                                    1994          1995         1996
                                                                    ----          ----         ----
     BEGINNING BALANCE.......................................      $ 397,000    $1,182,000   $1,384,000
     PROVISION...............................................      2,963,000       791,000           --
     PAYMENTS AND OTHER DEDUCTIONS...........................     (2,178,000)     (589,000)    (382,000)
                                                                  -----------   ----------   ----------
     ENDING BALANCE..........................................     $1,182,000    $1,384,000   $1,002,000
                                                                  ===========   ==========   ==========
</TABLE>

7.     EMPLOYEE BENEFIT PLANS:

     The Companies' employees  participate in a defined contribution saving plan
which was funded by voluntary  employee  contributions and by contributions from
the Companies.  The Companies' expense for the years ended December 31, 1994 and
December 30, 1995 was $149,000 and  $143,000,  respectively,  and for the period
December 31, 1995 to September 17, 1996 was $106,000.

     The Companies do not provide for any other postretirement benefits.

8. RELATED-PARTY TRANSACTIONS:

     The  Parent  provides  certain  services  to the  Companies,  such as human
resources, accounting and legal, among others. Charges to the Companies for such
administrative  services  totaled $530,000 for the year ended December 31, 1994,
$520,000  for the year  ended  December  30,  1995 and  $175,000  for the period
December 31, 1995 to September 17, 1996. In management's opinion,  these charges
approximate the fair market value of such services.

9. COMMITMENTS:

   Operating Leases

     The  Companies  leased all of their  retail store  locations.  These leases
typically  had initial  terms of up to 10 years.  Certain  leases  provided  for
contingent rentals based on store sales. Generally,  the Companies were required
to pay taxes and normal  expenses of operating  the premises  under retail store
leases.  Total rental expense was  approximately  $15,013,000 for the year ended
December 31, 1994 and  $15,038,000  for the year ended December 30, 1995.  Total
rental  expense  for the  period  ended  September  17,  1996 was  approximately
$11,165,000.



                                      F-59

<PAGE>


                    THE ORIGINAL COOKIE COMPANY, INCORPORATED
               AND THE CARVED-OUT PORTION OF HOT SAM COMPANY, INC.

               NOTES TO COMBINED FINANCIAL STATEMENTS (continued)
                    DECEMBER 30, 1995 AND SEPTEMBER 17, 1996


     The minimum rentals under operating leases subsequent to September 17, 1996
are as follows:
<TABLE>
<CAPTION>

               <S>                               <C>  
               Fiscal Year
               Remaining 1996.................   $ 5,346,000
               1997...........................    15,886,000
               1998...........................    13,763,000
               1999...........................    11,691,000
               2000...........................     9,712,000
               Thereafter.....................    20,190,000
                                                  ----------
                                                 $76,588,000
                                                  ==========
</TABLE>

     Effective September 17, 1996, the Buyer assumed responsibility for all open
store leases but the Companies remain contingently liable under certain of these
leases.  However,  management  is not aware of any actual or  threatened  claims
under these leases.



                                      F-60

<PAGE>


                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To the Members of H & M Concepts Ltd. Co.:

     We have  audited  the  accompanying  consolidated  balance  sheet  of H & M
Concepts Ltd. Co. (an Idaho limited  liability  company) and  subsidiaries as of
December  29,  1996,  and the related  consolidated  statements  of  operations,
members'  capital  and cash  flows  for the year  then  ended.  These  financial
statements   are  the   responsibility   of  the   Company's   management.   Our
responsibility  is to express an opinion on these financial  statements based on
our audit.

     We conducted  our audit in  accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

     In our opinion,  the financial statements referred to above present fairly,
in all material respects,  the financial position of H & M Concepts Ltd. Co. and
subsidiaries  as of December 29, 1996,  and the results of their  operations and
their cash flows for the year then ended in conformity  with generally  accepted
accounting principles.




/s/ARTHUR ANDERSEN LLP
ARTHUR ANDERSEN LLP

Salt Lake City, Utah
   June 13, 1997




                                      F-61
<PAGE>


                    H & M CONCEPTS LTD. CO. AND SUBSIDIARIES

                           CONSOLIDATED BALANCE SHEETS
                             (dollars in thousands)

                                     ASSETS
<TABLE>
<CAPTION>

                                                                                      December 29,   June 29,
                                                                                          1996         1997
                                                                                                   (unaudited)
<S>                                                                                     <C>           <C> 
CURRENT ASSETS:
     Cash.......................................................................         $ 1,073       $ 558
     Accounts receivable........................................................             131          65
     Inventories................................................................             176         187
     Prepaid expenses and other.................................................              51           6
                                                                                         --------    -------
               Total current assets.............................................           1,431         816
                                                                                         --------    -------
PROPERTY AND EQUIPMENT, at cost:
     Leasehold improvements.....................................................           5,920       5,920
     Equipment and fixtures.....................................................           3,306       3,333
                                                                                         -------     -------
                                                                                           9,226       9,253
     Less accumulated depreciation and amortization.............................          (3,200)     (3,787)
                                                                                         --------    -------
               Net property and equipment.......................................           6,026       5,466
                                                                                         --------    -------
INTANGIBLES, net of accumulated amortization of $40 and $51,
   respectively.................................................................             162         151
                                                                                         --------    -------
OTHER ASSETS                                                                                 213         229
                                                                                         --------    -------
               Total assets.....................................................         $ 7,832     $ 6,662
                                                                                         ========    =======
</TABLE>

           The accompanying notes to consolidated financial statements
                  are an integral part of these balance sheets.





                                      F-62

<PAGE>



                    H & M CONCEPTS LTD. CO. AND SUBSIDIARIES

                     CONSOLIDATED BALANCE SHEETS (continued)
                             (dollars in thousands)

                        LIABILITIES AND MEMBERS' CAPITAL

<TABLE>
<CAPTION>
                                                                                       December 29,    June 29,
                                                                                           1996          1997
                                                                                           ----          ----
                                                                                                     (unaudited)
<S>                                                                                     <C>             <C>
CURRENT LIABILITIES:
     Current portion of notes payable..............................................          $ 2,239      $ 2,290
     Capitalized lease obligations.................................................              244          131
     Accounts payable..............................................................              416          345
     Accrued interest..............................................................              413          213
     Accrued payroll...............................................................              395          343
     Reserve for nonperforming stores..............................................              306          306
     Other accrued liabilities.....................................................              329          247
                                                                                             -------      -------
               Total current liabilities...........................................            4,342        3,875
NOTES PAYABLE, net of current portion..............................................              164           45
CONVERTIBLE SUBORDINATED SERIES A NOTES............................................            1,720        1,720
MINORITY INTEREST .                                                                               87           77
                                                                                             -------      -------
               Total liabilities...................................................            6,313        5,717
                                                                                             -------      -------
COMMITMENTS AND CONTINGENCIES (Notes 5, 7, 8 and 10)
MEMBERS' CAPITAL:
     Members' capital contributions................................................            4,494        4,494
     Accumulated deficit...........................................................           (2,976)      (3,544)
     Cumulative translation adjustment.............................................                1           (5)
                                                                                             -------      -------
               Total members' capital..............................................            1,519          945
                                                                                             -------      -------
               Total liabilities and members' capital..............................          $ 7,832      $ 6,662
                                                                                             =======      =======
</TABLE>

           The accompanying notes to consolidated financial statements
                  are an integral part of these balance sheets.



                                      F-63

<PAGE>



                    H & M CONCEPTS LTD. CO. AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF OPERATIONS
                             (dollars in thousands)

<TABLE>
<CAPTION>
                                                                                    26 Weeks       26 Weeks
                                                                    Year Ended        Ended         Ended
                                                                   December 29,     June 30,       June 29,
                                                                       1996           1996           1997
                                                                       ----           ----           ----
                                                                                   (unaudited)   (unaudited)
<S>                                                                   <C>             <C>           <C>
REVENUES:
     Net store sales..............................................      $ 18,092        $ 8,468       $ 8,152
     Other........................................................            94              8            18
                                                                  -       ------            --           --
                                                                          18,186          8,476         8,170
                                                                          ------         ------        ------
OPERATING COSTS AND EXPENSES:
     Selling and store occupancy costs............................        11,434          5,649         5,414
     Food cost of sales...........................................         2,565          1,180         1,144
     General and administrative...................................         2,133            979         1,073
     Depreciation and amortization................................         1,211            630           597
     Provision for store closure costs............................           306            160            --
                                                                          ------         ------        ------
               Total operating costs and expenses.................        17,649          8,598         8,228
                                                                          ------         ------        ------
               Income (loss) from operations......................           537           (122)          (58)
INTEREST EXPENSE                                                            (822)          (473)         (290)
OTHER EXPENSE                                                               (223)            --            --
                                                                          ------         ------        ------
               Loss before minority interest......................          (508)          (595)         (348)
MINORITY INTEREST                                                             (2)            (1)           --
                                                                          ------         ------        ------
               Net loss...........................................        $ (510)        $ (596)       $ (348)
                                                                          ======         ======        ======
</TABLE>

           The accompanying notes to consolidated financial statements
                    are an integral part of these statements.



                                      F-64

<PAGE>



                    H & M CONCEPTS LTD. CO. AND SUBSIDIARIES

                   CONSOLIDATED STATEMENTS OF MEMBERS' CAPITAL
                             (dollars in thousands)

<TABLE>
<CAPTION>
                                                               Members'                      Cumulative
                                                               Capital       Accumulated    Translation
                                                            Contributions      Deficit       Adjustment    Total
<S>                                                          <C>               <C>           <C>          <C>     
BALANCE, December 31, 1995.................................     $ (196)      $ (2,291)        $ (8)     $(2,495)
     Capital contributions.................................      4,690              --          --        4,690
     Member distributions..................................         --           (175)          --         (175)
     Foreign currency translation adjustment...............         --             --            9            9
     Net loss..............................................         --           (510)          --         (510)
                                                               -------        --------         ---        -----
BALANCE, December 29, 1996.................................      4,494         (2,976)           1        1,519
     Member distributions (unaudited)......................         --           (220)          --         (220)
     Foreign currency translation adjustment (unaudited)...         --             --           (6)          (6)
     Net loss (unaudited)..................................         --           (348)          --         (348)
                                                               -------       --------          ---        -----
BALANCE, June 29, 1997 (unaudited).........................    $ 4,494       $(3,544)         $ (5)       $ 945
                                                               =======       ========          ====       =====
</TABLE>

           The accompanying notes to consolidated financial statements
                    are an integral part of these statements.




                                      F-65

<PAGE>



                    H & M CONCEPTS LTD. CO. AND SUBSIDIARIES

                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (dollars in thousands)

                           Increase (Decrease) in Cash

<TABLE>
<CAPTION>
                                                                                              26 Weeks    26 Weeks
                                                                               Year Ended      Ended       Ended
                                                                              December 29,    June 30,    June 29,
                                                                                  1996          1996        1997
                                                                                 ----          ----        ----
                                                                                          (unaudited) (unaudited)
<S>                                                                           <C>            <C>          <C>    
CASH FLOWS FROM OPERATING ACTIVITIES:
   Net loss...............................................................         $ (510)     $ (596)     $ (348)
     Adjustments to reconcile net loss to net cash provided by (used
        in) operating activities:
          Depreciation and amortization...................................          1,211         630         597
          Minority interest...............................................              2           1           --
          Loss on sale of assets..........................................            223           --          --
          Changes in assets and liabilities:
             (Increase) decrease in accounts receivable...................            (61)         18          66
             Increase in inventories......................................            (19)        (11)        (11)
             (Increase) decrease in prepaid expenses and other............            (51)        (26)         45
             Increase in other assets.....................................            (20)        (32)         (7)
             Increase (decrease) in accounts payable and accrued
               liabilities................................................            340        (158)       (406)
                                                                           -        -----      ------      -----
             Net cash provided by (used in) operating activities..........          1,115        (174)        (64)
                                                                           -        -----      ------       ----
CASH FLOWS FROM INVESTING ACTIVITIES:
   Purchase of property and equipment.....................................           (172)       (118)        (27)
   Lease buyout                                                                       (32)        (32)          --
   Proceeds from the sale of assets.......................................             55          --          --
                                                                           -         -----      ------        --
             Net cash used in investing activities........................           (149)       (150)        (27)
                                                                           -         -----      ------       ----
CASH FLOWS FROM FINANCING ACTIVITIES:
   Principal payments on notes payable and capitalized lease
     obligations..........................................................         (1,078)       (593)       (431)
   Proceeds from the issuance of notes payable............................            613         500         250
   Distributions to members...............................................           (175)         --       (220)
   Net investments by minority interests..................................             85          95         (10)
   Equity earnings in excess of distributions of unconsolidated
     investment...........................................................             (5)         (8)         (8)
                                                                           -        -----        -----        ---
             Net cash used in financing activities........................           (560)         (6)       (419)
                                                                           -        -----        -----      -----
</TABLE>

           The accompanying notes to consolidated financial statements
                    are an integral part of these statements.





                                      F-66
<PAGE>



                    H & M CONCEPTS LTD. CO. AND SUBSIDIARIES

                CONSOLIDATED STATEMENTS OF CASH FLOWS (continued)
                             (dollars in thousands)

                           Increase (Decrease) in Cash

<TABLE>
<CAPTION>
                                                                                     26 Weeks       26 Weeks
                                                                    Year Ended        Ended          Ended
                                                                   December 29,      June 30,       June 29,
                                                                       1996            1996           1997
                                                                       ----            ----           ----
                                                                                   (unaudited)    (unaudited)
<S>                                                                   <C>            <C>          <C>  
EFFECT OF FOREIGN EXCHANGE RATES..................................   $    9          $   3         $  (5)
                                                                     ------          -----         ------
NET INCREASE (DECREASE) IN CASH...................................      415           (327)         (515)
CASH AT BEGINNING OF THE PERIOD...................................      658            658          1,073
                                                                     ------          -----         ------
CASH AT END OF THE PERIOD.........................................   $1,073          $ 331         $  558
                                                                     ======          =====         ======
</TABLE>

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:

Cash paid for interest was approximately $773,000, $464,000 and $486,000 for the
year ended December 29, 1996 and for the 26 weeks ended June 30, 1996
and June 29, 1997, respectively.

SUPPLEMENTAL DISCLOSURE OF NONCASH INVESTING AND FINANCING ACTIVITIES:

     Certain note holders  converted  $4,690,000  of notes  payable to ownership
interests effective April 1, 1996 (see Note 4).

           The accompanying notes to consolidated financial statements
                    are an integral part of these statements.




                                      F-67

<PAGE>


                    H & M CONCEPTS LTD. CO. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                 (Including notes related to unaudited periods)

1.     ORGANIZATION AND NATURE OF OPERATIONS

     H & M Concepts Ltd. Co. ("H&M") was formed as a limited  liability  company
under the laws of the State of Idaho on October 1, 1993.  H&M has a wholly owned
subsidiary,  H&M  Concepts  of Idaho,  Inc.,  and a majority  owned  subsidiary,
LV-H&M,  L.L.C.  (collectively,  the  "Company").  The Company owns and operates
stores which engage in retail sales of pretzels,  toppings and beverages under a
franchise  agreement with Pretzel Time,  Inc., a Pennsylvania  corporation.  The
Company  has first  right of  refusal  territorial  franchise  rights and agency
rights to Alaska, Arizona,  California,  Hawaii, Idaho, Illinois, Indiana, Iowa,
Michigan,  Minnesota,  Montana,  Nebraska,  Nevada, North Dakota,  Oregon, South
Dakota,  Utah,  Washington  and  Wisconsin;  the  provinces of Alberta,  British
Columbia,  Manitoba,  and Saskatchewan,  Canada; and Mexico.  Additionally,  the
Company has limited franchise rights to Texas. Currently, the Company has stores
in Arizona,  California,  Idaho, Illinois,  Indiana, Iowa, Michigan,  Minnesota,
Nebraska, Nevada, Oregon, South Dakota, Texas, Utah, Washington,  Wisconsin, and
Alberta, Canada. As of December 29, 1996, H&M operated 85 stores.

     The  Company's  business  follows  seasonal  trends and is also affected by
climate and weather  conditions.  The Company  usually  experiences  its highest
revenues  in the fourth  calendar  quarter.  Because  the  Company's  stores are
heavily  concentrated  in shopping  malls,  the Company's  sales  performance is
somewhat dependent on the performance of those malls.

2.     SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

   Accounting Periods

     The Company's  fiscal year ends on the Sunday closest to December 31, which
results in a 52- or 53-week year.

   Unaudited Information

     The accompanying  consolidated financial statements as of June 29, 1997 and
for the 26 weeks ended June 30, 1996 and June 29,  1997 are  unaudited  and have
been  prepared  on a  substantially  equivalent  basis  with that of the  annual
financial  statements.  In the opinion of management,  the unaudited information
contains all adjustments  (consisting of normal recurring adjustments) necessary
to present fairly the Company's  financial position and results of operations as
of December 29, 1996 and for such periods.

   Principles of Consolidation

     The  consolidated  financial  statements  include the  accounts of H&M, H&M
Concepts  of Idaho,  Inc.,  and  LV-H&M,  L.L.C.  All  significant  intercompany
balances and transactions have been eliminated in consolidation.

   Sources of Supply

     The Company  currently buys a significant  amount of its food products from
three suppliers.  Management believes that other suppliers could provide similar
products with comparable terms.

   Use of Estimates

     The  preparation  of financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that  affect the  reported  amounts of assets and  liabilities  and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements  and the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. Actual results could differ from those estimates.




                                      F-68
<PAGE>


                    H & M CONCEPTS LTD. CO. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                 (Including notes related to unaudited periods)

   Concentration of Credit Risk

     As of December 29, 1996 and June 29, 1997, the Company had demand  deposits
totaling approximately $862,000 and $267,000 (unaudited), respectively, with one
bank.  These  balances  exceed the $100,000  limit for  insurance by the Federal
Deposit Insurance Corporation.

   Inventories

     Inventories are stated at the lower of cost (first-in, first-out method) or
market value. Inventories consisted primarily of flour and beverages at December
29, 1996 and June 29, 1997.

   Property and Equipment

     Property and equipment are stated at cost less accumulated depreciation and
amortization.  Equipment and fixtures are  depreciated  over four to seven years
using the straight-line  method.  Leasehold  improvements are amortized over the
life of the lease term, or the estimated life of the improvements,  whichever is
shorter, using the straight-line method.

     Expenditures that materially increase values or capacities or extend useful
lives of property and equipment are capitalized.  Routine  maintenance,  repairs
and renewal  costs are  expensed as  incurred.  Gains or losses from the sale or
retirement of property and equipment  are included in the  determination  of net
income or loss.

   Intangible Assets

     Intangible  assets consist  primarily of developing agency rights purchased
from Pretzel  Time,  Inc.  These rights are  amortized  using the  straight-line
method over 15 years.

   Accounting for the Impairment of Long-Lived Assets

     The Company accounts for impairment of long-lived assets in accordance with
Statement of Financial  Accounting Standards No. 121, "Accounting for Impairment
of  Long-Lived  Assets and for  Long-Lived  Assets to be Disposed  Of"("SFAS No.
121").  SFAS No. 121 requires that long-lived  assets be reviewed for impairment
when events or changes in circumstances indicate that the book value of an asset
may not be  recoverable.  The Company  evaluates,  at each  balance  sheet date,
whether  events  and   circumstances   have  occurred  that  indicate   possible
impairment.  In  accordance  with SFAS No. 121,  the Company uses an estimate of
future  undiscounted net cash flows of the related asset over the remaining life
in  measuring  whether the assets are  recoverable.  As of December 29, 1996 and
June 29, 1997,  the Company has reserved for any of its  long-lived  assets that
are considered to be impaired.

   Foreign Currency Translation

     The  balance  sheet  accounts  of  the  Company's  foreign  subsidiary  are
translated into U.S.  dollars using the balance sheet date exchange rate,  while
revenues and expenses are  translated  using the average  exchange  rate for the
period.  The  resulting  translation  gains or losses are recorded as a separate
component of members' equity.



                                      F-69

<PAGE>


                    H & M CONCEPTS LTD. CO. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                 (Including notes related to unaudited periods)

   Revenue Recognition

     Product sales are  recognized as the product is delivered or shipped to the
customer.

   Fair Value of Financial Instruments

     The book value of the Company's  financial  instruments  approximates  fair
value. The estimated fair values have been determined using  appropriate  market
information and valuation methodologies.

   Income Taxes

     The Company is treated as a  partnership  for federal and state  income tax
purposes.  Consequently,  federal and state  income taxes are not payable by, or
provided for by the Company.  Members are taxed  individually on their shares of
the Company's earnings.  The Company's net income or loss is allocated among the
members in accordance with the operating agreement of the Company.

3.     INVESTMENT

     The Company owns a 30 percent  investment  in UVEST LLC  ("UVEST"),  a Utah
limited  liability  company,  which operates two Pretzel Time,  Inc.  franchised
stores.  NVEST Limited  ("NVEST") holds the other 70 percent  interest in UVEST.
The  Company's  investment  is accounted  for using the equity  method.  UVEST's
unaudited  revenues for the year ended  December 29, 1996 and the 26 weeks ended
June 29, 1997 were approximately  $503,000 and $214,000,  respectively.  UVEST's
unaudited net income for the year ended December 29, 1996 and the 26 weeks ended
June 29,  1997  were  approximately  $116,000  and  $38,000,  respectively.  The
carrying  amount of this  investment  at December 29, 1996 and June 29, 1997 was
approximately $44,000 and $53,000 (unaudited),  respectively, and is included in
other assets in the accompanying consolidated balance sheets. Additionally,  the
Company  was due  approximately  $20,000  (unaudited)  from UVEST as of June 29,
1997.

     Under the terms of the UVEST operating  agreement,  the Company acts as the
managing member and manages the two operating  stores.  The Company  receives no
additional  compensation  for these  services  from UVEST or NVEST.  The members
share all gains and losses in proportion to their ownership.  However,  NVEST is
guaranteed cash distributions of approximately $149,000 on an annual basis until
its initial  investment  of  approximately  $522,000  together with a 15 percent
return  thereon  is paid in full.  The  Company's  30  percent  share of  annual
distributions is subordinated to such minimum guaranteed payments.  Any shortage
advanced from the Company's share of distributions to meet said minimum guaranty
will be repaid to the Company from future profits prior to excess  distributions
being paid to NVEST.  UVEST  distributed  approximately  $149,000 and $29,000 to
NVEST and the Company,  respectively,  during the year ended  December 29, 1996.
Additionally,  UVEST  made  distributions  of  $67,000  (unaudited)  and  $2,000
(unaudited)  to NVEST and the Company,  respectively,  during the 26 weeks ended
June 29, 1997. On a cumulative basis since inception  (November 1, 1994),  UVEST
has distributed $400,000 to NVEST.


                                      F-70

<PAGE>


                    H & M CONCEPTS LTD. CO. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                 (Including notes related to unaudited periods)

4.     NOTES PAYABLE AND CONVERTIBLE SUBORDINATED SERIES A NOTES


     Notes payable and  convertible  subordinated  series A notes consist of the
following as of December 29, 1996 and June 29, 1997:
<TABLE>
<CAPTION>

                                                                                        December 29,   June 29,
                                                                                            1996         1997
                                                                                                     (unaudited)
     <S>                                                                                 <C>         <C>
     Notes payable  to various  individuals,  principal  amounts  due at various
        dates  ranging  from on demand to May 1,  2000,  interest  at 15 percent
        payable monthly, secured by assignment of certain store profits and
        leases.......................................................................      $ 1,372    $1,455
     Note payable to a bank, payable in monthly installments of $25,000 plus
        interest at prime plus 2.5 percent (10.75 percent at December 29, 1996),
        secured by securities pledged by the majority member.........................        1,025       875
     Note payable to a bank due in monthly installments of $300, plus interest at
        7.9 percent, secured by a vehicle............................................            6         5
     Convertible subordinated series A notes (see terms below).......................        1,720     1,720
                                                                                           -------   -------
                                                                                             4,123     4,055
     Less current portion............................................................       (2,239)   (2,290)
                                                                                           -------   -------
                                                                                           $ 1,884    $1,765
                                                                                           =======   =======
</TABLE>

     Three of the notes  payable to  individuals  are to members of the Company.
The  majority  member has a $100,000  note that is due on demand.  The  managing
member has an $85,000 note due on demand and a $217,000  note due March 1, 1999.
Another  member  has a $50,000  note  that is due upon  90-day  written  demand.
Additionally, the Company borrowed $100,000 from an officer of the Company which
is due within 30 days of its  demand.  All notes to members  and  officers  bear
interest at 15 percent and include  terms  similar to all other notes payable to
individuals.

     During 1994,  the Company  issued  $4,130,000 of  Convertible  Subordinated
Series  A Notes  (the  "Convertible  Notes")  pursuant  to a  private  placement
memorandum   dated  October  4,  1993.  The  proceeds  were  used  to  fund  the
construction  of new stores.  The  Convertible  Notes bear interest at an annual
rate of 7.5 percent and interest payments are payable quarterly on the fifteenth
day of the month  following the end of each calendar  quarter.  The  Convertible
Notes mature on December 31, 1998 and are unsecured  general  obligations of the
Company.

     The  Convertible  Notes are  convertible (i) up to 50 percent of value into
membership  interest  in the Company at the rate of $15,000 for each 1/10th of 1
percent interest,  and 50 percent into 15 percent  Nonconvertible Series A Notes
(the  "Nonconvertible  Notes") due December 31, 1998,  or (ii) up to 100 percent
into Nonconvertible Notes, and collect additional interest of 7.5 percent on the
Convertible Notes from the date of issue. The Company has accrued the additional
7.5 percent of interest since the date of issue assuming such  conversion  would
take place.  Additionally,  the Convertible  Notes are redeemable on at least 30
and not more than 60 days notice, at the option of the Company, as a whole or in
part, at any time after December 31, 1996.

     As of December 29, 1996, no conversion  rights had been exercised under the
terms of this  arrangement.  However,  during the 26 weeks ended June 29,  1997,
$700,000  of the  Convertible  Notes were  converted  to  Nonconvertible  Notes.
Subsequent to June 29, 1997, $200,000 of the Convertible Notes were converted to
Nonconvertible Notes.


                                      F-71

<PAGE>


                    H & M CONCEPTS LTD. CO. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                 (Including notes related to unaudited periods)

     Under the terms of a separate private placement  memorandum dated March 24,
1996, the Company is offering 40 Units of 1.01 percent  membership  interest and
one percent  profits  interest in Company  stores in the Company at a conversion
rate of $100,000  principal of face value Convertible Notes (accrued interest is
waived) per unit for an aggregate  offering of  $4,000,000.  The purpose of this
offering  (the  "Secondary  Offering"),  which  is  limited  to  holders  of the
previously issued  Convertible  Notes, is to convert  outstanding debt to equity
and otherwise restructure the Company.

     On April 1, 1996,  $2,410,000 of the  Convertible  Notes were  converted to
membership interests under the terms of the Secondary Offering. In addition, the
majority and managing  members of the Company  converted  $2,280,000 of notes to
equity under essentially the same terms as specified in the Secondary Offering.


     The  aggregate  amount  of  principal   maturities  of  notes  payable  and
convertible  subordinated  notes  at  December  29,  1996  are  as  follows  (in
thousands):
<TABLE>
<CAPTION>
                  <S>                            <C> 
                  Year Ending
                  1997.......................    $2,239
                  1998.......................     1,860
                  1999.......................        24
                                                 ------
                                                 $4,123
                                                 ======
</TABLE>

5.     ROYALTIES

     Under the  terms of the  Franchise  Agreement  and the  Developing  Agent's
Agreement with Pretzel Time, Inc. ("PTI"),  the Company is required to pay PTI a
continuing royalty of 8 percent of all gross revenues. PTI is required to return
to the Company,  as a developing agent, a sum equal to two-sevenths (2/7) of the
franchise royalty, net of advertising fees, from all franchises operating within
the Company's franchise territory.

6.     RESERVE FOR NONPERFORMING STORES

     During the year ended  December  29, 1996,  the Company  recorded a reserve
totaling  $306,000 for the  estimated  costs to close or sell  approximately  11
existing  stores  during 1997.  During the year ended  December  29,  1996,  the
Company  closed two stores.  As of  December  29,  1996 and June 29,  1997,  the
reserve  is  $306,000  in  the  accompanying  consolidated  balance  sheets.  In
management's  opinion,  this  reserve is adequate for the stores which have been
identified to be closed or sold.

     The  Company's  management  reviews the  historic and  projected  operating
performance  of its stores on an annual basis to identify  nonperforming  stores
for impairment of property  investment  and/or targeted  closing.  The Company's
policy is to write-off  any net property  investment  for  nonperforming  stores
identified to have  permanent  impairment of  investment.  Additionally,  when a
store is identified for targeted closing, the Company's policy is to provide for
the  costs of  closing  the  store,  which  are  predominantly  estimated  lease
settlement costs.

7.     COMMITMENTS AND CONTINGENCIES

   Legal Matters

     The Company is the subject of certain  legal  actions,  which it  considers
routine to its  business  activities.  As of June 29,  1997,  management,  after
consultation with legal counsel, believes that the potential liability to the



                                      F-72

<PAGE>


                    H & M CONCEPTS LTD. CO. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                 (Including notes related to unaudited periods)

Company  under such  actions is  adequately  accrued for or will not  materially
affect the Company's consolidated financial position or results of operations.

   Operating Leases


     The Company  leases  retail store  facilities,  office space and  equipment
under long-term  cancelable and  noncancelable  operating lease  agreements with
remaining terms of one to ten years. The future minimum lease payments due under
these operating leases as of December 29, 1996 are as follows (in thousands):
<TABLE>
<CAPTION>

               <S>                                       <C>
              Year Ending
              1997...................................    $ 2,604
              1998...................................      2,674
              1999...................................      2,621
              2000...................................      2,408
              2001...................................      2,303
              Thereafter.............................      5,079
                                                         -------
                                                         $17,689
                                                         =======   
</TABLE>

     Certain  of the  leases  provide  for  contingent  rentals  based  on gross
revenues.  Total rental  expense under the above  operating  leases for the year
ended  December  29, 1996 and the 26 weeks ended June 30, 1996 and June 29, 1997
was approximately $2,454,000, $1,212,000 (unaudited) and $1,214,000 (unaudited),
respectively.

   Capital Leases


     Total  obligations  under capital  leases at December 29, 1996 and June 29,
1997 consisted of the following (in thousands):
<TABLE>
<CAPTION>

                                                                                 December 29,  June 29,
                                                                                     1996        1997
                                                                                     ----        ----
                                                                                              (unaudited)
<S>                                                                                 <C>          <C>  
     Total net minimum lease payments........................................       $ 274        $ 147
     Less amount representing interest.......................................         (30)         (16)
                                                                                    -----        -----
     Present value of net minimum lease payments (all current)...............       $ 244        $ 131
                                                                                    =====        =====
</TABLE>

     The net book value of assets  held under  capital  lease  arrangements  was
approximately $314,000 and $266,000 (unaudited) as of December 29, 1996 and June
29, 1997, respectively.





                                      F-73
<PAGE>


                    H & M CONCEPTS LTD. CO. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (continued)
                 (Including notes related to unaudited periods)

8.     FRANCHISE RIGHTS


     Under the terms of the franchise  agreement  with PTI, in order to maintain
the Company's  franchise  rights in its exclusive  territories,  the Company was
obligated to open the following  minimum  number of  franchised  stores from the
date of inception of the franchise agreement (June 7, 1993) through 1997:
<TABLE>
<CAPTION>

                <S>                             <C>   
                Year Ending                     Units
                -----------                     -----
                1993......................        26
                1994......................        30
                1995......................        30
                1996......................        30
                1997......................        28
                                                -----
                                                 144
                                                =====
</TABLE>


     The  Company  did not meet the  minimum  requirements  for  store  openings
through June 29, 1997. The Company is not in default of the franchise  agreement
but has lost its rights to be the sole  franchisee in the  previously  exclusive
territories. However, the Company has the first right of refusal on any location
within its once exclusive territory.

     The term of the  franchise  agreement  is 20 years with the option to renew
for unlimited additional terms of 20 years each at no cost to the Company.

9.     RELATED-PARTY TRANSACTIONS

     During the year ended  December  29,  1996,  the Company  paid royalty fees
typically due PTI up to $23,000 per month directly to its majority  member.  The
majority member had previously  loaned PTI a certain amount of funds,  which PTI
was in default of the  repayment  terms.  On  November  12,  1994,  the loan was
renegotiated and secured by PTI's royalty rights.  In addition,  PTI agreed that
the  Company  could pay up to $23,000 of monthly  royalty  fees  directly to the
majority member until the obligation was paid in full. During the 26 weeks ended
June 29, 1997,  PTI repaid the full amount of the  remaining  obligation  to the
majority member.

     During 1996, the managing  member became a stockholder  in another  company
which owns a Pretzel  Time store.  The Company  will manage this store in return
for 28 percent of the net profits.

10.   SUBSEQUENT EVENT

     On July 25,  1997,  the Company  sold  substantially  all of its assets and
certain  liabilities to Mrs. Fields' Pretzel Concepts,  Inc. for cash and seller
notes.  The  proceeds  from  the  sale  were  used to repay  notes  payable  and
convertible subordinated Series A notes, retire certain liabilities not included
in the sale and return  members'  capital.  Once all remaining  liabilities  are
settled, it is the intent of the members to distribute any remaining cash to the
members and to dissolve the Company.



                                      F-74
<PAGE>


                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS

To Pretzel Time, Inc.:

     We have audited the  accompanying  balance sheets of Pretzel Time,  Inc. (a
Pennsylvania corporation) as of December 31, 1995 and December 29, 1996, and the
related statements of operations,  stockholders'  deficit and cash flows for the
years then ended (as restated,  see Note 17). These financial statements are the
responsibility of the Company's management.  Our responsibility is to express an
opinion on these financial statements based on our audits.

     We conducted  our audits in accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

     In our opinion,  the financial statements referred to above present fairly,
in all material  respects,  the financial  position of Pretzel Time,  Inc. as of
December 31, 1995 and December 29, 1996,  and the results of its  operations and
its cash flows for the years then ended in conformity  with  generally  accepted
accounting principles.




/s/ARTHUR ANDERSEN LLP
ARTHUR ANDERSEN LLP

Baltimore, Maryland
   June 20, 1997




                                      F-75

<PAGE>



                               PRETZEL TIME, INC.

                                 BALANCE SHEETS
         (dollars in thousands, except redemption and par value amounts)

                                     ASSETS
<TABLE>
<CAPTION>

                                                                            December 31,    December 29,   June 15,
                                                                                1995            1996         1997
                                                                                ----            ----         ----
                                                                                                    (Unaudited)
<S>                                                                            <C>           <C>           <C>
CURRENT ASSETS:
     Cash.............................................................             $ 90          $ 95       $ 141
     Accounts receivable, net of allowance for doubtful accounts of
        $83, $67 and $105, respectively...............................              260           370         120
     Inventories......................................................              190            37          10
     Prepaid expenses and other.......................................               29             6          16
     Current portion of notes receivable..............................              109            87         121
     Deferred tax asset...............................................              --            110          26
                                                                                -------       -------     -------
               Total Current Assets...................................              678           705         434
PROPERTY AND EQUIPMENT, net...........................................            1,839           639         587
OTHER ASSETS, net .                                                                 378           212         173
NOTES RECEIVABLE, net of current portion..............................              222           364         311
                                                                                -------       -------     -------
               Total Assets...........................................          $ 3,117       $ 1,920     $ 1,505
                                                                                =======       =======     =======

                      LIABILITIES AND STOCKHOLDERS' DEFICIT

CURRENT LIABILITIES:
     Current portion of long-term debt..................................        $   917       $ 1,206     $  860
     Current portion of capital lease obligations.......................            173           152        112
     Accounts payable...................................................            924           273        275
     Accrued expenses...................................................            517           263        216
     Deferred revenue...................................................             22            94        179
                                                                                -------        ------     ------
               Total Current Liabilities................................          2,553         1,988      1,642
                                                                                -------        ------     ------
LONG-TERM DEBT, net of current portion..................................          1,173           696        608
                                                                                --------       ------     ------
CAPITAL LEASE OBLIGATIONS, net of current portion.......................            504           205         79
                                                                                --------       ------     ------
MINORITY INTEREST .                                                                  43            --         --
                                                                                --------       ------     ------
COMMITMENTS AND CONTINGENCIES (Notes 6, 7, 9 and 14)
MANDATORILY REDEEMABLE PREFERRED STOCK
     Preferred stock,  $10,000 per share redemption value; 500 shares  authorized,
        144.5 shares issued and outstanding, as of December 29, 1996,
        and June 15, 1997...............................................             --          382       666
                                                                                --------      -------    ------
STOCKHOLDERS' DEFICIT:
     Common stock, $10 par value; 1,000 shares authorized; 100 shares
        issued and 94.75, 87 and 87 outstanding, respectively...........               1            1         1
     Additional paid-in capital.........................................             230          128       128
     Accumulated deficit................................................          (1,387)      (1,480)   (1,619)
                                                                                --------      -------   -------
               Total Stockholders' Deficit..............................          (1,156)      (1,351)    1,490)
                                                                                --------      -------   -------
               Total Liabilities and Stockholders' Deficit..............        $  3,117      $ 1,920   $ 1,505
                                                                                ========      =======   =======
</TABLE>

The  accompanying  notes to financial  statements  are an integral part of these
balance sheets.





                                      F-76
<PAGE>



                               PRETZEL TIME, INC.

                            STATEMENTS OF OPERATIONS
                             (dollars in thousands)

<TABLE>
<CAPTION>
                                                                                           24 Weeks     24 Weeks
                                                                     Year Ended             Ended         Ended
                                                             December 31,  December 29,    June 16,     June 15,
                                                                1995          1996           1996         1997
                                                                -----         -----          ----         ----
                                                                                         (Unaudited)   (Unaudited)
<S>                                                             <C>            <C>           <C>         <C>   
REVENUES:
     Royalty income.......................................        $ 3,738       $ 4,172       $ 1,664      $ 1,773
     Company store sales..................................          2,968           990           791          196
                                                                    ------          ----          ----         ---
               Total Revenues.............................          6,706         5,162         2,455        1,969
                                                                    ------        ------        ------       -----
COST OF REVENUES:
     Company stores.......................................          1,298           779           641          145
     Developing agent fees and other......................            823           881           346          353
                                                                      ----          ----          ----         ---
               Total Cost of Revenues.....................          2,121         1,660           987          498
                                                                    ------        ------          ----         ---
               Gross Margin...............................          4,585         3,502         1,468        1,471
                                                                    ------        ------        ------       -----
OPERATING EXPENSES:
     Salaries and payroll taxes...........................            796         1,043           399          452
     Rent.................................................          1,043           390           233          121
     Depreciation and amortization........................            145           151            76           66
     Other general and administrative.....................          1,687           818           401          408
                                                                    ------          ----          ----         ---
               Total Operating Expenses...................          3,671         2,402         1,109        1,047
                                                                    ------        ------        ------       -----
               Operating Income...........................            914         1,100           359          424
INTEREST EXPENSE                                                     (220)         (130)         (103)         (65)
OTHER (EXPENSE) INCOME, net...............................           (146)           29            (8)        (102)
MINORITY INTEREST IN LOSS OF
   SUBSIDIARIES                                                        50            --            --           --
                                                                       ----          ----          ----         --
     Income from Continuing Operations Before
        Provision for Income Taxes........................            598           999           248          257
PROVISION FOR INCOME TAXES................................           (225)         (295)          (93)        (112)
                                                                     -----         -----          ----        -----
     Income from Continuing Operations....................            373           704           155          145
LOSS FROM DISCONTINUED OPERATIONS, net
   of income tax benefit of $225, $208, $93 and $-0-,
   respectively...........................................         (1,177)         (313)         (216)           --
LOSS ON DISPOSAL OF DISCONTINUED
   OPERATIONS, net of income tax benefit of $197
   in 1996................................................             --          (296)           --           --
                                                            -          ---         ------          ----         --
               Net (Loss) Income..........................           (804)           95           (61)         145
MANDATORILY REDEEMABLE PREFERRED
   STOCK DIVIDENDS........................................             --           (48)           --          (72)
                                                            -          ---          -----          ---         ----
               Net (Loss) Income Attributable to
                  Common Stockholders.....................         $ (804)         $ 47         $ (61)        $ 73
                                                                   ======          ====-        =====         ====
</TABLE>

The  accompanying  notes to financial  statements  are an integral part of these
statements.



                                      F-77
<PAGE>



                               PRETZEL TIME, INC.

                       STATEMENTS OF STOCKHOLDERS' DEFICIT
                (dollars in thousands, except per share amounts)
<TABLE>
<CAPTION>

                                                                               Additional                      Total
                                                                    Common      Paid-in     Accumulated    Stockholders'
                                                                    Stock       Capital       Deficit        Deficit
<S>                                                                 <C>          <C>          <C>           <C>    
BALANCE, December 25, 1994.....................................        $ 1          $--         $ (583)      $ (582)
     Stock issued at $76,666 per share.........................         --         230               --         230
     Net loss..................................................        --           --            (804)        (804)
                                                               -       ----         ---           -----        -----
BALANCE, December 31, 1995.....................................          1         230          (1,387)      (1,156)
     Conversion of 14.75 shares of common stock into 144.5
        shares of mandatorily redeemable preferred stock.......         --        (195)              --        (195)
     Issuance of common stock for services, at the equivalent
        of $13,214 per share...................................         --          93               --          93
     Accretion of mandatory redemption value of preferred
        stock..................................................         --           --           (140)        (140)
     Mandatorily redeemable preferred stock dividends..........         --           --            (48)         (48)
     Net income................................................        --           --              95           95
                                                               -       ----         ---             ---          --
BALANCE, December 29, 1996.....................................          1         128          (1,480)      (1,351)
     Accretion of mandatory redemption value of preferred
        stock (unaudited)......................................         --           --           (212)        (212)
     Mandatorily redeemable preferred stock dividends
        (unaudited)............................................         --           --            (72)         (72)
     Net income (unaudited)....................................        --           --             145          145
                                                               -       ----         ---            ----         ---
BALANCE, June 15, 1997 (unaudited).............................        $ 1       $ 128        $ (1,619)    $ (1,490)
                                                                       ===       =====-       ========     ========
</TABLE>

The  accompanying  notes to financial  statements  are an integral part of these
statements.



                                      F-78

<PAGE>



                               PRETZEL TIME, INC.

                            STATEMENTS OF CASH FLOWS
                             (dollars in thousands)
<TABLE>
<CAPTION>

                                                                                             24 Weeks     24 Weeks
                                                                      Year Ended               Ended        Ended
                                                              December 31,    December 29,    June 16,     June 15,
                                                                  1995            1996          1996         1997
                                                                                            (Unaudited)  (Unaudited)
<S>                                                           <C>            <C>            <C>          <C> 
CASH FLOWS FROM OPERATING ACTIVITIES:
     Net (loss) income....................................        $ (804)           $ 95        $ (61)       $ 145
     Adjustments to reconcile net (loss) income to net
        cash flows provided by operating activities, net
        of effects of sales of net assets of subsidiaries:
          Deferred income taxes...........................             --           (110)           --          84
          Issuance of common stock for services...........             --             93            --           --
          Loss on disposal of discontinued operations.....             --            494            --           --
          Minority interest in net loss of subsidiaries...           (50)              --           --           --
          Loss on sale of assets..........................           174             100           18           28
          Depreciation and amortization (including $69,
             $69, $47 and $-0-, respectively, related to
             discontinued operations).....................           274             220          133           66
     Changes in assets and liabilities--
          Decrease (increase) in accounts receivable......           251             (41)        (132)         250
          Decrease in notes receivable....................            13             101          187           19
          (Increase) decrease in inventory................           (39)            138           60           27
          Decrease (increase) in prepaid expenses and
             other........................................           209             105          (32)         (10)
          (Increase) decrease in other assets.............           (42)             41          (15)           8
          Increase (decrease) in accounts payable.........           471            (566)          82            6
          Increase (decrease) in accrued expenses.........           303              30          (75)         (28)
          (Decrease) increase in deferred revenue.........            (9)             72           28           85
                                                                      ---             ---          ---          --
               Net Cash Provided by Operating
                  Activities..............................           751             772          193          680
                                                                     ----            ----         ----         ---
CASH FLOWS FROM INVESTING ACTIVITIES:
     Purchases of property and equipment..................          (774)           (208)         (45)         (12)
     Proceeds from sale of assets.........................           448              27            --           --
     Increase in other assets.............................           (14)             --           --           --
                                                                     -----            ----         ----         --
               Net Cash Used in Investing Activities......          (340)           (181)         (45)         (12)
                                                                    -----           -----         ----         ----
CASH FLOWS FROM FINANCING ACTIVITIES:
     Proceeds from issuance of long-term debt.............           233             815            --           --
     Principal repayments on long-term debt...............          (637)         (1,141)         (99)        (456)
     Principal repayments on capital lease obligations....          (204)           (260)         (82)        (166)
     Issuance of treasury stock...........................           100              --           --           --
                                                                     -----            ----         ----         --
               Net Cash Used in Financing Activities......          (508)           (586)        (181)        (622)
                                                                    -----           -----        -----        -----
</TABLE>

The  accompanying  notes to financial  statements  are an integral part of these
statements.


                                      F-79

<PAGE>


                               PRETZEL TIME, INC.

                      STATEMENTS OF CASH FLOWS (continued)
                             (dollars in thousands)

<TABLE>
<CAPTION>
                                                                                               24 Weeks   24 Weeks
                                                                           Year Ended             Ended      Ended
                                                                   December 31,   December 29,  June 16,   June 15,
                                                                       1995           1996        1996       1997
                                                                                              (Unaudited)(Unaudited)
<S>                                                                    <C>              <C>     <C>          <C> 
NET (DECREASE) INCREASE IN CASH............................            $ (97)           $ 5     $ (33)       $ 46
CASH, beginning of period..................................              187             90        90          95
                                                                        -----         ----    -----      -----
CASH, end of period........................................             $ 90           $ 95      $ 57       $ 141
                                                                        =====          ====      =====      =====
SUPPLEMENTAL DISCLOSURES OF CASH FLOW
   AND NONCASH ACTIVITIES:

     Cash Flow Information--
          Interest paid--...................................            $ 220          $ 194     $ 120        $ 65

</TABLE>

     Noncash Investing and Financing Activities--

     During  January 1995,  the Company issued three shares of treasury stock to
employees as compensation  for services  rendered.  The aggregate value of these
services  was  $30,000.  In July 1995,  the Company  issued on share of treasury
stock to an unrelated individual in payment of a 4100,000 loan commitment fee.

          During  the  year  ended  December  31,  1995,  the  Company   applied
approximately $295,000 of royalty income receivables against a note payable.

     During the year ended  December  31,  1995,  the Company  executed  various
capital lease agreements totaling  approximately  $469,000 in the acquisition of
property and equipment.

          During the year ended December 31, 1995, the Company financed the sale
     of  several  stores  by  issuing  notes  receivable.  These  notes  totaled
     approximately $244,000.

          During  the year  ended  December  31,  1995,  the  Company  converted
     accounts  payable  relating to rent,  insurance  premiums and  professional
     services to notes payable of approximately $609,000.

          During the year ended December 29, 1996, the Company acquired property
and equipment of approximately $109,000 in satisfaction of a note receivable.

          During  the year  ended  December  29,  1996,  the  Company  converted
     accounts  payable  relating  to rent  and  professional  services  to notes
     payable of approximately $307,000.

     During the year ended  December  29,  1996,  the Company  executed  various
capital lease agreements totaling  approximately  $395,000 in the acquisition of
property and equipment.

          During  the 24  weeks  ended  June 16,  1996,  the  Company  converted
     accounts  payable and accrued  expenses  relating to rent and  professional
     services to notes payable of approximately $338,000.

          During the 24 weeks ended June 16, 1996, the Company received,  from a
     store  that  closed,  certain  equipment  that was  subsequently  sold to a
     subsidiary for approximately $53,000.

          During  the 24  weeks  ended  June 16,  1997,  the  Company  converted
     accounts payable and accrued expenses  relating to rent to notes payable of
     approximately $34,000.

                       The accompanying notes to financial
              statements are an integral part of these statements.



                                      F-80

<PAGE>


                               PRETZEL TIME, INC.
                          NOTES TO FINANCIAL STATEMENTS

      DECEMBER 31, 1995, DECEMBER 29,1996, JUNE 16, 1996, AND JUNE 15, 1997
               (Including notes related to the unaudited periods)

1.    ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:

   Organization and Nature of Operations

     Pretzel Time, Inc. (the "Company") was incorporated on April 1, 1991, under
the laws and  regulations  of the  Commonwealth  of  Pennsylvania.  The  Company
operates as a  franchisor  and  operator of hand  rolled  soft  pretzel  outlets
located in North America.  The outlets are primarily  located in shopping malls.
The  Company's  primary  sources  of  revenue  are  from  franchise   royalties,
advertising  fees,  franchise fees (20-year  initial term of franchise  license,
with 5-year  extension  options),  sale of developing agent territory rights and
Company-owned store sales.

     The  Company's  business  follows  seasonal  trends and is also affected by
climate and weather conditions.  The Company experiences its highest revenues in
the  fourth  calendar   quarter.   Because  the  Company's  stores  are  heavily
concentrated  in shopping  malls,  the Company's  sales  performance is somewhat
dependent on the performance of those malls. The results for the 24-week periods
presented in the  accompanying  financial  statements  may not be  indicative of
results that would have been achieved for an entire calendar year.

     During the year ended  December  29,  1996,  the Company  merged all of its
subsidiaries  into  Pretzel  Time,  Inc.  The  Company  then  sold its Texas and
Virginia stores for $420,000,  the  consideration for which was primarily in the
form of promissory notes issued to the Company.

     As of  December  29,  1996,  the  Company  has an  accumulated  deficit  of
approximately  $1,480,000  with debt  obligations  due in 1997 of  approximately
$1,206,000  and accounts  payable of  approximately  $158,000 that are past due.
Management  believes  that  operating  cash flows for 1997 will be sufficient to
satisfy these  obligations  and meet the Company's  short-term  operating  needs
through the end of 1997.

   Accounting Periods

     The Company uses a 52/53 week year for financial reporting purposes. Fiscal
year 1996 began on January 1, 1996, and ended on December 29, 1996, and included
52 weeks. Fiscal year 1995 began on December 26, 1994, and ended on December 31,
1995, and included 53 weeks. The 24 weeks ended June 15, 1997, began on December
30, 1996, and the 24 weeks ended June 16, 1996, began on January 1, 1996.

   Escrow Cash

     The Company receives cash from potential  franchisees and holds these funds
in escrow until a location is confirmed.  As of December 31, 1995,  December 29,
1996, and June 15, 1997, the Company held in escrow  approximately $-0-, $26,000
and $80,000, respectively.

   Inventories

     Inventories  consist  primarily  of food and supplies and are stated at the
lower of cost or market value. Cost is determined using the first-in,  first-out
(FIFO)  method.  At December  31,  1995,  inventory  also  consisted  of certain
equipment that was being held for resale.


                                      F-81

<PAGE>


                               PRETZEL TIME, INC.
                    NOTES TO FINANCIAL STATEMENTS (continued)

      DECEMBER 31, 1995, DECEMBER 29, 1996, JUNE 16, 1996 AND JUNE 15, 1997
               (Including notes related to the unaudited periods)

   Property and Equipment


     Property and equipment are stated at cost.  Depreciation  and  amortization
are recorded using the straight-line  method over the following estimated useful
lives:
<TABLE>
<CAPTION>

             <S>                                     <C>  
                                                       Life
             Buildings........................       20 years
             Leasehold improvements...........     3-10 years
             Machinery and equipment..........      5-7 years
             Furniture and fixtures...........     7-10 years
             Vehicles.........................        5 years
</TABLE>

   Other Assets

     Other assets  principally  consist of intangible  assets including  prepaid
developing  agent fees,  organization  costs and store start-up  costs.  Prepaid
developing  agent fees were incurred by the Company to secure certain  territory
rights that prohibit the  collection of developing  agent fees in these markets.
Prepaid  developing agent fees,  organization costs and store start-up costs are
being amortized over a five-year period.

   Accounting for the Impairment of Long-Lived Assets

     The Company accounts for impairment of long-lived assets in accordance with
Statement of Financial  Accounting Standards No. 121, "Accounting for Impairment
of  Long-Lived  Assets  and for  Long-Lived  Assets to be  Disposed  Of"  ("SFAS
No.121").  SFAS  No.  121  requires  that  long-lived  assets  be  reviewed  for
impairment when events or changes in circumstances  indicate that the book value
of an asset may not be recoverable. The Company evaluates, at each balance sheet
date,  whether  events and  circumstances  have occurred that indicate  possible
impairment.  In  accordance  with SFAS No. 121,  the Company uses an estimate of
future undiscounted net cash flows of the related assets over the remaining life
in  measuring  whether  the assets are  recoverable.  As of June 15,  1997,  the
Company did not consider any of its long-lived  assets that are considered to be
impaired.

   Revenue Recognition

     Revenue  from  the  sale  of  individual   franchises  is  recognized  when
substantially  all significant  services to be provided by the Company have been
performed.

     Royalty income  principally  includes  royalty fees,  advertising  fees and
franchise  fees.  Royalties  are  recognized  as revenue  when such  amounts are
earned,  rather  than when  such  amounts  are  received.  Advertising  fees are
recognized as earned and are used to offset  advertising and promotional  costs.
These amounts are shown at gross in the accompanying statements of operations.

     The Company currently  licenses  exclusive rights to develop  franchises in
specific geographic areas in North America. Developing agent fees are recognized
as revenue when contractual  obligations have been satisfied.  Developing agents
earn a 2% royalty on all net sales within their  contracted  area,  exclusive of
Company-owned stores.

   Advertising Costs

     Advertising costs are expensed as incurred.



                                      F-82
<PAGE>


                               PRETZEL TIME, INC.
                    NOTES TO FINANCIAL STATEMENTS (continued)

      DECEMBER 31, 1995, DECEMBER 29, 1996, JUNE 16, 1996 AND JUNE 15, 1997
               (Including notes related to the unaudited periods)

   Income Taxes

     The Company recognizes deferred tax liabilities and assets for the expected
future tax  consequences  of events  that have been  included  in the  financial
statements or tax returns.

     Deferred tax liabilities and assets are determined  based on the difference
between the financial  statement and tax bases of assets and  liabilities  using
enacted tax rates in effect for the year in which the  differences  are expected
to reverse.

   Use of Estimates

     The  preparation  of financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that affect the reported amounts of assets,  liabilities,  revenues
and expenses in the  financial  statements  and in the  disclosure of contingent
assets and liabilities. Actual results could differ from those estimates.

   Interim Financial Statements

     The  financial  statements  as of and for the 24 weeks ended June 15, 1997,
and for the 24 weeks ended June 16, 1996, are  unaudited,  but in the opinion of
management,  such financial  statements have been presented on the same basis as
the audited financial statements and include all adjustments, consisting only of
normal recurring adjustments, necessary for a fair presentation of the financial
position and results of operations for these periods.

2.     PROPERTY AND EQUIPMENT:


     Property and equipment consisted of the following (in thousands):
<TABLE>
<CAPTION>

                                                                  December 31,  December 29,   June 15,
                                                                      1995          1996         1997
                                                                      ----          ----         ----
                                                                                             (Unaudited)
<S>                                                                          <C>       <C>         <C>  
     Buildings.................................................         $    --       $  190      $  190
     Leasehold improvements....................................             802          174         173
     Machinery and equipment...................................           1,100          365         337
     Furniture and fixtures....................................              47           37          38
     Vehicles..................................................             142           30          30
                                                                        -------        -----       -----
                                                                          2,091          796         768
     Less: Accumulated depreciation and amortization...........            (252)        (157)       (181)
                                                                        -------        -----       -----
     Property and equipment, net...............................         $ 1,839        $ 639       $ 587
                                                                        =======        =====       =====
</TABLE>

     Depreciation  expense of  approximately  $133,000,  $84,000,  $42,000,  and
$35,000 was  recorded in cost of revenues and  operating  expenses for the years
ended  December 31, 1995 and December 29, 1996,  and for the 24 weeks ended June
16, 1996 (unaudited) and June 15, 1997 (unaudited), respectively.  Additionally,
depreciation  expense of approximately  $69,000,  $69,000,  $47,000 and $-0- was
recorded in loss on discontinued operations for each of the years ended December
31,  1995 and  December  29,  1996,  and for the 24 weeks  ended  June 16,  1996
(unaudited) and June 15, 1997 (unaudited), respectively.





                                      F-83
<PAGE>


                               PRETZEL TIME, INC.
                    NOTES TO FINANCIAL STATEMENTS (continued)

      DECEMBER 31, 1995, DECEMBER 29, 1996, JUNE 16, 1996 AND JUNE 15, 1997
               (Including notes related to the unaudited periods)

3.     OTHER ASSETS:


     Other assets consisted of the following (in thousands):
<TABLE>
<CAPTION>

                                                                  December 31,   December 29,    June 15,
                                                                      1995           1996          1997
                                                                      -----          -----         ----
                                                                                                (Unaudited)
<S>                                                                        <C>            <C>          <C> 
     Deposits..................................................           $  82         $  49       $  41
     Organization costs........................................              30            16          16
     Store start-up costs......................................              29            18          18
     Goodwill..................................................              49            --          --
     Prepaid developing agent fees.............................             300           300         300
                                                                          -----         -----       -----
                                                                            490           383         375
     Less: Accumulated amortization                                        (112)         (171)       (202)
                                                                          -----         -----       -----
     Other assets, net.........................................           $ 378         $ 212       $ 173
                                                                          =====         =====       =====
</TABLE>

     During 1996,  organization costs of approximately  $15,000 were written off
in connection with the merger  described in Note 1. Certain store start-up costs
of approximately $11,000 were also written off in 1996.







                                      F-84

<PAGE>


                               PRETZEL TIME, INC.
                    NOTES TO FINANCIAL STATEMENTS (continued)

      DECEMBER 31, 1995, DECEMBER 29, 1996, JUNE 16, 1996 AND JUNE 15, 1997
               (Including notes related to the unaudited periods)

4.     NOTES RECEIVABLE:


     Notes receivable consist of the following (in thousands):
<TABLE>
<CAPTION>

                                                                                December 31,  December 29,   June 15,
                                                                                   1995          1996         1997
                                                                                   ----          ----         ----
<S>                                                                                <C>          <C>           <C>           
Note receivable from a corporation, secured by a store location in Santa Fe, New
   Mexico,  requiring  monthly interest  payments of $158 through April 1997 and
   six monthly principal and interest payments
   from November 1997 through April 1998...................................          $ 85         $  6        $ 25
10% note receivable from an individual secured by leasehold
   improvements and equipment requiring monthly  installments of $800, including
   principal and interest in 1997,  monthly  installments  of $1,000,  including
   principal and interest in 1998 and monthly installments of $1,200,  including
   principal and interest in 1999, with
   the remaining balance and accrued interest due in December 1999.........            91          101         101
12% note receivable from a corporation, secured by a store located in
   Huntsville, Alabama, requiring weekly installments of $407 through
   maturity in November 2001...............................................            89           78          73
10% unsecured note receivable from a corporation requiring monthly
   installments of $2,167, including principal and interest through
   maturity in January 2000................................................             --          67          59
10% unsecured note receivable due from a university requiring
   monthly installments of $483, including principal and interest, due
   in August 1997..........................................................             --           4           2
9.25% note receivable due from a corporation, secured by a store
   located in The Woodlands,  Texas,  requiring monthly  installments of $2,748,
   including principal and interest through July 1998, with the
   remaining balance and any accrued interest due in August 1998...........             --          51          36
10% note receivable due from a corporation, secured by all leasehold
   improvements, personal property, equipment and inventory at the
   stores, requiring monthly installments of $3,189, including principal
   and interest through maturity in December 2001..........................             --         144         136
7.5% note receivable from a stockholder of the Company, secured by
   stores located in Colorado and Wyoming, requiring monthly
   installments of $4,849, including principal and interest through
   October 1997............................................................           100           --          --
Unsecured note receivable from a corporation, with no stated interest,
   matured January 1996....................................................             6           --          --
Unsecured note receivable from a corporation, with no stated interest,
   matured January 1996....................................................            50           --          --
                                                                                    -----        -----       -----
        Total Notes Receivable.............................................           421          451         432
Less: Reserve for uncollectable amounts....................................           (90)          --          --
                                                                                    -----        -----       -----
        Notes Receivable, net..............................................           331          451         432
Less: Current portion                                                                (109)         (87)       (121)
                                                                                    -----        -----       -----
        Notes Receivable, net of current portion...........................         $ 222        $ 364       $ 311
                                                                                    =====        =====       =====
</TABLE>



                                      F-85

<PAGE>


                               PRETZEL TIME, INC.
                    NOTES TO FINANCIAL STATEMENTS (continued)

      DECEMBER 31, 1995, DECEMBER 29, 1996, JUNE 16, 1996 AND JUNE 15, 1997
               (Including notes related to the unaudited periods)


     Subsequent  maturities of notes  receivable  are as follows at December 29,
1996 (in thousands):
<TABLE>
<CAPTION>

                  <S>                              <C>  
                  Year                             Amount
                  ----                             ------
                  1997........................      $ 87
                  1998........................        87
                  1999........................       168
                  2000........................        53
                  2001........................        56
                                                   -----
                          Total...............     $ 451
                                                   =====
</TABLE>

5. LONG-TERM DEBT:

     The Company has several notes payable to both  individuals and corporations
with  varying  interest  rates and  maturity  dates.  Certain of these notes are
secured by various assets and interests of the Company.


     Long-term debt consists of the following (in thousands):
<TABLE>
<CAPTION>

                                                                                December 31, December 29,   June 15,
                                                                                   1995         1995         1997
                                                                                   ----         ----         ----
                                                                                                          (Unaudited)
<S>                                                                              <C>          <C>         <C>
Non-interest bearing notes payable to either individuals or
   corporations, with and without stated repayment terms..................        $   411       $  312        $ 301
Notes payable to individuals or corporations with interest rates ranging
   from 6.0% to 9.5%, due at various dates through 2012, requiring
   monthly payments.......................................................            468          774          631
Notes payable to individuals and corporations with 10% interest rates,
   due at various dates through 2001......................................            509          432          334
Notes payable to individuals or corporations with interest rates ranging
   from 11% to 15%, becoming due at various dates through 1998,
   requiring monthly payments.............................................            702          384          202
                                                                                  -------       ------        -----
                                                                                    2,090        1,902        1,468
Less: Current portion                                                                (917)      (1,206)        (860)
                                                                                  -------       ------        -----
      Long-term debt, net of current portion..............................        $ 1,173       $  696        $ 608
                                                                                  =======       ======        =====
</TABLE>


     Subsequent maturities of long-term debt are as follows at December 29, 1996
(in thousands):
<TABLE>
<CAPTION>
<S>                                                      <C>  
                  Year                                    Amount
                  ----                                    ------
                  1997............................        $1,206
                  1998............................           368
                  1999............................           124
                  2000............................            61
                  2001............................            16
                  Thereafter......................           127
                                                          ------
                            Total.................        $1,902
                                                          ======
</TABLE>

                                      F-86
<PAGE>


                               PRETZEL TIME, INC.
                    NOTES TO FINANCIAL STATEMENTS (continued)

      DECEMBER 31, 1995, DECEMBER 29, 1996, JUNE 16, 1996 AND JUNE 15, 1997
               (Including notes related to the unaudited periods)

6.     CAPITAL LEASE OBLIGATIONS:

     The Company leases vehicles and a substantial portion of the equipment used
in the  operation of its stores under  capital  leases.  These leases have terms
ranging from two to four years.


     As of December 29, 1996,  future minimum lease payments  related to capital
leases were as follows (in thousands):
<TABLE>
<CAPTION>
             <S>                                                        <C>

             Year                                                       Amount
             1997....................................................   $ 200
             1998....................................................     158
             1999....................................................      75
                                                                        -----
                                                                          433
             Less: Amount representing interest......................     (76)
                                                                        -----
             Present value of future minimum lease payments..........     357
             Less: Current portion...................................    (152)
                                                                        -----
             Capital lease obligations, net of current portion.......   $ 205
                                                                        =====
</TABLE>

7.     MANDATORILY REDEEMABLE PREFERRED STOCK:

     During the year ended December 29, 1996,  holders of 14.75 shares of common
stock  converted  their common stock into 144.5 shares of newly  authorized  and
issued preferred stock.

     The  preferred  stock  is  nonvoting  and the  preferred  stockholders  are
entitled to cumulative  preferred dividends of 10% for three years,  accrued and
payable upon  redemption.  The  preferred  stock must be redeemed at $10,000 per
share, plus unpaid and accumulated  dividends,  on September 1, 1999. The excess
of the  redemption  price over the  carrying  value is being  accreted  over the
period from issuance to September 1, 1999,  using the effective  interest method
and is being charged to  accumulated  deficit.  In the event of a liquidation or
sale of the Company, the preferred  stockholders are entitled to receive payment
of $10,000 per share, plus accumulated dividends.

8. STOCKHOLDERS' DEFICIT:

     As of December 31, 1995,  December 29, 1996 and June 15, 1997,  the Company
holds  approximately  5, 13 and 13  shares,  respectively,  of  common  stock in
treasury which are available for future  issuance.  All amounts  attributable to
treasury stock have been recorded as a reduction to additional  paid-in  capital
in the accompanying balance sheets.

9.     COMMITMENTS:

   Operating Leases

     The  Company  leases  its  corporate  office  space and  approximately  174
franchised  store  operating  facilities  under  the terms of  operating  leases
ranging  from three to ten  years.  Generally,  all leases for store  operations
contain contingent rental fees based on sales volume and provide for common area
assessments for maintenance, taxes, utilities and security. The Company expenses
the leases on a straight-line basis over the terms of the leases.



                                      F-87

<PAGE>


                               PRETZEL TIME, INC.
                    NOTES TO FINANCIAL STATEMENTS (continued)

      DECEMBER 31, 1995, DECEMBER 29, 1996, JUNE 16, 1996 AND JUNE 15, 1997
               (Including notes related to the unaudited periods)

     Of the 174 store leases noted above,  the Company has executed 170 sublease
agreements  with the  franchisee  with terms  substantially  identical  to those
contained in the primary lease.

     During the years ended  December 31, 1995 and December 29, 1996, net rental
expense of approximately $83,000 and $124,000, respectively, was recorded in
loss from discontinued operations.


     Rent expense under noncancelable  operating lease agreements was as follows
for the years ended December 31, 1995 and December 29, 1996 (in thousands):
<TABLE>
<CAPTION>

                                                         1995     1996
<S>                                                     <C>     <C>    
           Gross rent expense.....................      $ 6,902 $ 6,965
           Less: Sublease rent....................      (5,776) (6,451)
                                                        ------- -------
           Net rental expense.....................      $ 1,126   $ 514
                                                        ======= =======
</TABLE>
<TABLE>
<CAPTION>

     Future minimum annual  rentals and minimum  annual  sublease  rentals under
operating  lease   arrangements  at  December  29,  1996,  are  as  follows  (in
thousands):
          <S>                                <C>         <C>          <C>
                                               Gross                   Net
           Year                               Rentals    Subleases   Rentals
           ----                               -------    ---------   -------
           1997........................       $ 6,553     $ 6,440     $ 113
           1998........................         6,515       6,441        74
           1999........................         6,139       6,111        28
           2000........................         5,206       5,206        --
           2001........................         4,815       4,815        --
           Thereafter..................         8,674       8,674        --
</TABLE>

10. RELATED-PARTY TRANSACTIONS:

     A member of the Board of Directors of Pretzel Time,  Inc. is also president
of a leasing company from which the Company leases equipment under capital lease
obligations.  The  outstanding  balance on those capital lease  obligations  was
approximately $535,000 and $323,000,  respectively,  as of December 31, 1995 and
December 29, 1996, and the Company made payments of  approximately  $204,000 and
$253,000, respectively, under those capital lease obligations for the years then
ended.






                                      F-88
<PAGE>


                               PRETZEL TIME, INC.
                    NOTES TO FINANCIAL STATEMENTS (continued)

      DECEMBER 31, 1995, DECEMBER 29, 1996, JUNE 16, 1996 AND JUNE 15, 1997
               (Including notes related to the unaudited periods)

11.   INCOME TAXES:


     The (benefit) provision for income taxes was comprised of the following (in
thousands):
<TABLE>
<CAPTION>

                                                                                                  24 Weeks
                                                                                                   Ended
                                                                                                  June 15,
                                                                            Year Ended              1997
                                                                   December 31,   December 31,
                                                                       1995           1996
                                                                       ----           ----
      <S>                                                            <C>             <C>          <C>
     Federal:
          Current                                                     $--            $  --        $  25
          Deferred..............................................       --              (97)          74
     State:          Current                                                            --           --           3
          Deferred..............................................       --              (13)          10
                                                                      ----            -----        ----
               (Benefit) provision for income taxes.............      $--            $(110)        $112
                                                                      ====           ======        ====
</TABLE>


     The difference between the recorded income tax provision and the "expected"
tax provision based on the statutory federal income tax rate for the years ended
December 31, 1995 and  December  29, 1996,  and the 24 weeks ended June 16, 1996
(unaudited) and June 15, 1997 (unaudited), is as follows (in thousands):
<TABLE>
<CAPTION>

                                                                                         24 Weeks     24 Weeks
                                                                  Year Ended              Ended        Ended
                                                          December 31,   December 29,    June 16,     June 15,
                                                              1995           1996          1996         1997
                                                                                       (Unaudited)  (Unaudited)
<S>                                                        <C>           <C>           <C>           <C>
Computed Federal tax (benefit) provision at statutory
   rate................................................        $ (279)       $  32       $ (24)        $  87
State income taxes, net of Federal income tax effect...           (32)           4          (2)           12
Valuation allowance adjustments........................           137         (137)         --            --
Nondeductible expenses.................................            44           21          18            13
Nondeductible loss on subsidiaries.....................            85           --          --            --
Other..................................................            45          (30)          8            --
                                                                 ----         -----        ---          ----
     (Benefit) provision for income taxes..............         $  --        $(110)        $--          $112
                                                                 ====        ======        ====         =====
</TABLE>

     As of December 31, 1995,  December 29, 1996, and June 15, 1997, the Company
had net operating loss  carryforwards  of approximately  $356,000,  $225,000 and
$-0-,  respectively,  for federal income tax purposes.  These net operating loss
carryforwards  begin to expire  in 2008.  The  Company  has  recorded  valuation
allowances against these operating loss carryforwards of approximately $137,000,
$-0- and $-0- to reflect management's  estimate of the realizable portion of the
existing  deferred tax assets for the years ended December 31, 1995 and December
29, 1996 and the 24 weeks ended June 15, 1997, respectively.




                                      F-89

<PAGE>


                               PRETZEL TIME, INC.
                    NOTES TO FINANCIAL STATEMENTS (continued)

      DECEMBER 31, 1995, DECEMBER 29, 1996, JUNE 16, 1996 AND JUNE 15, 1997
               (Including notes related to the unaudited periods)

     Total  deferred tax assets and deferred tax  liabilities as of December 31,
1995,  December 29, 1996, and June 15, 1997, and the sources of the  differences
between  financial  accounting  and  tax  bases  of  the  Company's  assets  and
liabilities  which  give  rise to the  deferred  tax  assets  and  deferred  tax
liabilities and the tax effects of each are as follows (in thousands):
<TABLE>
<CAPTION>

                                                                                 1995      1996    1997
                                                                                 ----      ----    ----
           <S>                                                                   <C>      <C>      <C>
            Deferred Tax Assets:
                 Operating loss carryforwards...............................       $137     $ 87   $ --
                 Accrued expenses and reserves..............................         65       81     84
                                                                                   ----      ---     --
                                                                                    202      168     84
                 Less: Valuation allowance..................................       (137)      --     --
                                                                                   -----    ----    ---
                      Deferred tax asset....................................         65      168     84
            Deferred Tax Liability:
                 Depreciation...............................................         65       58     58
                                                                                   -----     ---    --
                      Deferred tax asset, net...............................       $ --     $110    $26
                                                                                   =====    ====    ===
</TABLE>

12.   EMPLOYEE BENEFIT PLAN:

     During fiscal year 1996, the Company adopted a Simplified  Employee Pension
Plan with a Salary  Reduction  Offer Plan (the  "Plan") to replace its  existing
401(k) profit sharing plan.  Under the Plan,  employees may elect to defer up to
15% of their  salary,  subject to the limits  provided  for within the  Internal
Revenue Code and Regulations.  The Company may make a discretionary contribution
to the Plan.  The  Company  did not  contribute  to the Plan for the years ended
December 31, 1995 and December 29, 1996.

13.    CONCENTRATION OF CREDIT RISK:

     As of December 29, 1996, 228 franchise and Company-owned  locations were in
operation.  One  franchisee  operates  85 of these  locations.  Failure  of this
franchisee  to meet its  obligations  to the  Company  could have a  significant
adverse impact on its operations.

14.   CONTINGENCIES:

     The Company is party to several legal  proceedings  which are considered by
management  to be routine  and  incidental  to its  business.  In the opinion of
management,  after  consulting with legal counsel,  the ultimate  disposition of
these  lawsuits  will  not  have a  material  adverse  effect  on the  Company's
financial position or results of operations.

15.   FAIR VALUE OF FINANCIAL INSTRUMENTS:

     The  carrying  amounts  reported in the balance  sheets for cash,  accounts
payable and accrued  expenses  approximate  fair value because of the short-term
maturity of those instruments.

     Fair value of the Company's  long-term debt is estimated  using  discounted
cash flow analyses,  based on the Company's current incremental  borrowing rates
for similar types of borrowing arrangements.






                                      F-90

<PAGE>


                               PRETZEL TIME, INC.
                    NOTES TO FINANCIAL STATEMENTS (continued)

      DECEMBER 31, 1995, DECEMBER 29, 1996, JUNE 16, 1996 AND JUNE 15, 1997
               (Including notes related to the unaudited periods)

     The aggregate  carrying amounts and fair values of the Company's  long-term
debt  as of  December  31,  1995  and  December  29,  1996,  were  approximately
$2,100,000 and $1,900,000 and $2,130,000 and $1,700,000, respectively.

16.   DISCONTINUATION OF THE MANUFACTURING OPERATIONS:

     In  September  1994,  the  Company  created  a  new  business   segment  to
manufacture  frozen  pretzel  products.  In November  1994, the Company signed a
lease on a manufacturing  plant for frozen  products which required  payments of
$16,750 per month through  December 29, 1996,  with a commitment to purchase the
building at that time for approximately $1,600,000. Significant obligations were
also entered into during 1994 for the purchase of machinery  and  equipment  and
leasehold improvements for approximately $1,100,000.

     On March 1, 1996, the Company decided to cease its manufacturing operations
and dispose of the machinery and equipment. In connection with the disposal, the
Company   negotiated   various   settlements  with  the  respective  lessors  in
satisfaction  of their  future lease  obligations.  Assets which were owned were
sold  to  outside  parties.  During  the  year  ended  December  29,  1996,  the
manufacturing  operations and disposal thereof generated a loss of approximately
$609,000,  net of income tax benefits of  approximately  $405,000.  Based on the
measurement   date,  this  total  loss  is  reported  as  loss  on  disposal  of
discontinued   operations   and  loss  from   discontinued   operations  in  the
accompanying statements of operations.

17.   RESTATEMENT ADJUSTMENTS:

     During 1996,  certain  adjustments  were  identified that affected the 1995
financial  statement  amounts  previously  reported on by other auditors.  These
adjustments  resulted in a decrease in net income of approximately  $268,000 and
an increase in the accumulated deficit of approximately $225,000.

     During 1997, the Company  identified an error in the previously issued 1996
financial  statements.  Correction  of this error  resulted in a decrease in net
income for the year ended December 29, 1996, and an increase in the  accumulated
deficit  as  of  December  29,  1996,  of  approximately  $32,000.  Income  from
continuing  operations  before  provision  for  income  taxes  was  reported  as
approximately  $1,051,000 versus $999,000,  as restated.  Income from continuing
operations was reported as approximately $736,000 versus $704,000, as restated.

18.   SUBSEQUENT EVENT:

     Subsequent to year-end,  the Company entered into  discussions with another
multi-unit retailer to sell approximately 56.0% of its outstanding common stock.
Negotiations  are continuing,  with an expected  closing no later than September
30, 1997.

                                      F-91
<PAGE>










No dealer,  sales  representative,  or other person has been      $100,000,000
authorized   to  give  any   information   or  to  make  any
representations   other   than  those   contained   in  this
Prospectus  and,  if  given  or made,  such  information  or
representations  must  not be  relied  upon as  having  been
authorized  by the Company or the Initial  Purchasers.  This
Prospectus  does  not  constitute  an  offer  to  sell  or a       MRS. FIELDS'
solicitation  of an offer to buy any  securities  other than   ORIGINAL COOKIES,
the  securities to which it relates,  nor does it constitute           INC.
an offer to sell or the solicitation of an offer to buy such
securities  in any  jurisdiction  in  which  such  offer  or
solicitation  is not  authorized,  or in  which  the  person
making such offer or solicitation is not qualified to do so,
or to any  person  to whom it is  unlawful  to make  such an   10 1/8% Series B
offer  or   solicitation.   Neither  the  delivery  of  this   Senior Notes Due
Prospectus  nor any sale  made  hereunder  shall,  under any         2004
circumstances, create any implication that there has been no
change in the affairs of the  Company  since the date hereof
or that  information  contained  herein is correct as of any
time subsequent to its date.
                          
                      ----------------

                   TABLE OF CONTENTS
                                                   Page  _______________________
Available Information...............................5    
Prospectus Summary..................................6
Summary Historical and Pro Forma                                PROSPECTUS
Financial Data.....................................16    _______________________
Risk Factors.......................................19
The Transactions...................................27
Use of Proceeds....................................29
Capitalization.....................................30
The Exchange Offer.................................31
Selected Historical Financial Data.................37
Management's Discussion and Analysis of Financial
Condition and Results of Operations................40
Business...........................................51
Management.........................................62
Ownership of Capital Stock.........................66
Certain Relationships and Related Transactions.....67         April 24, 1998
Description of Senior Notes .......................69
Plan of Distribution...............................92
Certain United States Federal Tax Considerations...93
Legal Matters......................................93
Experts............................................93

Unaudited Pro Forma Condensed Consolidated Statement of
   Operations.....................................P-1
Index to Historical Financial Statements..........F-1













<PAGE>



                                     PART II


                   INFORMATION NOT REQUIRED IN THE PROSPECTUS


ITEM 20. INDEMNIFICATION OF DIRECTORS AND OFFICERS OF THE CORPORATION.

   As authorized by Section 145 of the General  Corporation  Law of the State of
Delaware,  each  director and officer of the Company may be  indemnified  by the
Company  against  expenses  (including  attorney's  fees,  judgments,  fines and
amounts paid in settlement)  actually and reasonably incurred in connection with
the  defense  or  settlement  of any  threatened,  pending  or  completed  legal
proceedings  in which he is  involved  by reason of the fact that he is or was a
director  or  officer  of the  Company if he acted in good faith and in a manner
that he reasonably believed to be in or not opposed to the best interests of the
Company and,  with respect to any criminal  action or  proceeding,  if he had no
reasonable  cause to  believe  that  his  conduct  was  unlawful.  If the  legal
proceeding,  however,  is by or in the right of the  Company,  the  director  or
officer may not be  indemnified  in respect of any claim,  issue or matter as to
which he shall have been  adjudged to be liable for  negligence or misconduct in
the performance of his duty to the Company unless a court determines otherwise.

   The  Company's  by-laws  authorize  the Company to indemnify  its present and
former  directors and officers and to pay or reimburse  expenses for individuals
in  advance  of  the  final  disposition  of a  proceeding  upon  receipt  of an
undertaking  by or on behalf of such  individuals  to repay  such  amounts if so
required.


ITEM 21. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

EXHIBIT

1.1  Purchase  Agreement,  dated as of November 20, among Mrs.  Fields' Original
     Cookies,  Inc., The Mrs. Fields Brand, Inc., Jefferies & Company,  Inc. and
     BT Alex. Brown Incorporated
    
2.1  Agreement and Plan of Merger, dated as of November 26, 1997, by and between
     Mrs. Fields' Original Cookies, Inc. and Mrs. Fields' Pretzel Concepts, Inc.
  
2.2  Capital  Contribution  and Assumption  Agreement,  dated as of November 26,
     1997, by and between Mrs.  Fields' Holding  Company,  Inc. and Mrs. Fields'
     Original Cookies, Inc.

2.3  Capital  Contribution  Agreement,  dated as of November  26,  1997,  by and
     between Mrs.  Fields'  Original  Cookies,  Inc. and The Mrs. Fields' Brand,
     Inc.

2.4  Capital  Contribution  Agreement,  dated as of November  26,  1997,  by and
     between Mrs. Fields' Holding Company, Inc. and The Mrs. Fields' Brand, Inc.

2.5  Capital  Contribution  Agreement,  dated as of November  26,  1997,  by and
     between  Mrs.  Fields'  Holding  Company,  Inc. and Mrs.  Fields'  Original
     Cookies, Inc.
 
3.1  Restated  Certificate of Incorporation  of Mrs.  Fields' Original  Cookies,
     Inc.

3.2  Restated Certificate of Incorporation of The Mrs. Fields' Brand, Inc.

3.3  Certificate of Designations of the Mrs.  Fields' Brand,  Inc.,  dated as of
     September 18, 1996

3.4  By-Laws of Mrs. Fields' Original Cookies, Inc.

3.5  By-Laws of The Mrs. Fields' Brand, Inc.

4.1  Indenture,  dated as of November  26,  1997,  among Mrs.  Fields'  Original
     Cookies,  Inc., The Mrs. Fields' Brand,  Inc., and The Bank of New York, as
     Trustee

4.2  Form of Certificate of Senior Note (included as Exhibit A to Exhibit 4.1)

4.3  Registration Rights Agreement,  dated as of November 26, among Mrs. Fields'
     Original Cookies,  Inc., The Mrs. Fields Brand, Inc.,  Jefferies & Company,
     Inc. and BT Alex. Brown Incorporated

5.1 Opinion and consent of Skadden,  Arps,  Slate,  Meagher & Flom LLP to as to
- --------------------------------------------------------------------------------
     legality  of the New  Senior  Notes to be issued by Mrs.  Fields'  Original
     ---------------------------------------------------------------------------
     Cookies, Inc. and the New Guarantee to be issued by The Mrs. Fields' Brand,
     ---------------------------------------------------------------------------
     Inc.
     ----

10.1 Asset Purchase  Agreement,  dated as of August 7, 1996,  among Mrs.  Fields
     Development  Corporation,  The Mrs.  Fields' Brand,  Inc. and Capricorn II,
     L.P.

10.6 The Escrow Agreement, dated as of September 18, 1996, among The Bank of New
     York  (Trustee),  The Mrs.  Fields' Brand,  Inc., The Prudential  Insurance
     Company of America,  Principal  Mutual Life Insurance  Company,  Pruco Life
     Insurance Company and Contrarian Capital Advisors, L.L.C. (as agent)


<PAGE>


EXHIBIT (cont.)

10.7 Senior Note  Agreement,  dated as of  September  18,  1996,  among The Mrs.
     Fields' Brand, Inc., The Prudential Insurance Company of America, Principal
     Mutual Life Insurance Company,  Pruco Life Insurance Company and Contrarian
     Capital Advisors, L.L.C. (as agent)
 
10.10License  Agreement,  dated  as of  September  18,  1996,  between  The Mrs.
     Fields' Brand, Inc., and Mrs. Fields' Original Cookies, Inc.

10.11Asset Purchase  Agreement,  dated as of August 7, 1996,  among Mrs. Fields,
     Inc., Mrs. Fields' Original Cookies, Inc., and Capricorn Investors II, L.P.

10.13Copyright  Security  Agreement,  dated as of September 18, 1996, among Mrs.
     Fields' Original Cookies,  Inc., Mrs. Fields Cookies  Australia,  Fairfield
     Cookies, Inc., and The Bank of New York (collateral agent)

10.14Escrow  Agreement,  dated as of  September  18, 1996,  among  Chocamerican,
     Inc., The Prudential  Insurance  Company of America,  Principal Mutual Life
     Insurance  Company,  Pruco  Life  Insurance  Company,   Contrarian  Capital
     Advisors (as agent),  Mrs. Fields,  Inc., Mrs.  Fields'  Original  Cookies,
     Inc., and The Bank of New York

10.15Security  Agreement,  dated as of September  18, 1996,  among Mrs.  Fields'
     Original Cookies, Inc. and The Bank of New York (collateral agent)

10.16Stockholders'  Agreement,  dated as of August 7, 1996,  among Mrs.  Fields'
     Original   Cookies,   Inc.,  Mrs.  Fields'  Holding   Company,   Inc.,  and
     Chocamerican, Inc.

10.17Trademark  Security  Agreement,  dated as of September 18, 1996, among Mrs.
     Fields' Original  Cookies,  Inc. Mrs. Fields Cookies  Australia,  Fairfield
     Foods, Inc., and The Bank of New York (collateral agent)

10.18Amendment to Collateral Security  Agreement,  dated as of January 31, 1997,
     among Mrs. Fields' Original  Cookies,  Inc., Mrs. Fields' Other Names, Inc.
     and The Bank of New York  (collateral  agent) 10.19  Amendment to Copyright
     Security  Agreement,  dated as of January  31,  1997,  among  Mrs.  Fields'
     Original Cookies,  Inc., Mrs. Fields Cookies Australia,  Fairfield Cookies,
     Inc., and The Bank of New York (collateral  agent) 

10.20First  Amendment to Loan Agreement,  dated as of January 31, 1997,  between
     Mrs. Fields' Original Cookies, Inc. and LaSalle National Bank (lender)

10.21$3,000,000  Revolving  Note,  dated as of January 31,  1997,  between  Mrs.
     Fields' Original Cookies, Inc. and LaSalle National Bank

10.22Amendment to Stock Pledge Agreement,  dated as of January 31, 1997, between
     Mrs.  Fields'  Original  Cookies,  Inc.,  and The  Bank of New  York 

10.23Subordination  and Intercreditor  Agreement,  dated as of January 31, 1997,
     among LaSalle National Bank,  Chocamerican,  Inc., The Prudential Insurance
     Company of America,  Principal  Mutual Life Insurance  Company,  Pruco Life
     Insurance Company, Contrarian Capital Advisors, Mrs. Fields, Inc., and Mrs.
     Fields' Holding Company, Inc.

10.24Amendment to Trademark  Security  Agreement,  dated as of January 31, 1997,
     among Mrs. Fields' Original Cookies,  Inc., Mrs. Fields Cookies  Australia,
     Fairfield  Cookies,  Inc., Mrs. Fields' Other Names,  Inc., and The Bank of
     New York

10.25Amendment and Restated  Collateral  Agency  Agreement,  dated as of January
     31, 1997, among  Chocamerican,  Inc., The Prudential  Insurance  Company of
     America,  Principal  Mutual Life  Insurance  Company,  Pruco Life Insurance
     Company,  Contrarian  Capital  Advisors,  L.L.C.,  Mrs.  Fields,  Inc. Mrs.
     Fields'  Holding  Company,  Inc.,  LaSalle  National Bank and Mrs.  Fields'
     Original Cookies, Inc.

10.26Supply  Distribution  Agreement,  dated as of September  26, 1996,  between
     Blueline  Distributing,  a division of Little Caesar Enterprises,  Inc. and
     Mrs. Fields, Inc.

10.27Amended  and  Restated  Marketing  Agreement,  dated as of January 9, 1997,
     between Mrs. Fields' Original Cookies, Inc. and Coca-Cola USA Fountain

10.28Employment Agreement,  dated as of October 1, 1997, between Michael R. Ward
     and Mrs. Fields' Original Cookies, Inc.

10.29Employment  Agreement,  dated as of October 1, 1997, between Pat Knotts and
     Mrs. Fields' Original Cookies, Inc.

10.30Employment  Agreement,  dated as of October 1, 1997, between L. Time Pierce
     and Mrs. Fields' Original Cookies, Inc.

10.31Employment  Agreement,  dated as of July 1, 1996,  between  Lawrence Hodges
     and Mrs. Fields' Original Cookies, Inc.


<PAGE>


EXHIBIT (cont.)


10.32Lease Agreement,  dated as of February 23, 1993, between The Equitable Life
     Assurance Society of the United States and Mrs. Fields Cookies

10.33Lease Agreement,  dated as of October 10, 1995,  between The Equitable Life
     Assurance Society of the United States and Mrs. Fields Cookies

10.34Letter of Agreement,  dated as of October 1, 1992, between United Airlines,
     Inc. and Mrs. Fields Development Corporation

10.35Lease Agreement,  dated as of January 18, 1998,  between 2855 E. Cottonwood
     Parkway, L.C. and Mrs. Fields' Original Cookies, Inc.

10.37Amendment  to Supply  Agreement,  dated as of June 19, 1995 between Van Den
     Bergh Foods Company and Mrs. Fields, Inc.
     
10.38Stockholders'  Agreement,  dated as of September  19, 1997,  among The Mrs.
     Fields' Brand, Inc., and its stockholders

10.39Stock  Acquisition  Agreement,  dated as of September  2, 1997,  among Mrs.
     Fields' Holding Company, Inc., Pretzel Time, Inc. and Martin E. Lisiewski

10.40License  Agreement,  dated  as  of  March  1,  1992,  between  Mrs.  Fields
     Development Corporation and Marriott Corporation

10.41License  Agreement,  dated as of  October  28,  1993  between  Mrs.  Fields
     Development Corporation and Marriott Management Services, Corp.

10.43Stock  Acquisition  Agreement,  dated as of September  2, 1997,  among Mrs.
     Fields' Holding Company, Inc. Pretzel Time, Inc., and Martin E. Lisiewski

10.44Franchise  Agreement Addendum 2 and Area Development  Agreement Addendum 2,
     dated as of September 2, 1997,  between Pretzel Time, Inc. and Mrs. Fields'
     Original Cookies, Inc.
   
10.45Management  Agreement,  dated as of September 2, 1997, between Mrs. Fields'
     Original Cookies, Inc. and Pretzel Time, Inc.

10.46Stock  Purchase  Agreement,  dated as of  September  2, 1997,  between Mrs.
     Fields' Holding Company, Inc. and Martin E. Lisiewski

10.47Shareholder  Agreement,  dated as of September 2, 1997,  among Mrs. Fields'
     Holding Company, Inc., Martin E. Lisiewski and Pretzel Time, Inc.

10.48Employment Agreement,  dated as of September 2, 1997, between Pretzel Time,
     Inc. and Martin E. Lisiewski

10.49Area Development Agreement,  dated as of September 2, 1997, between Pretzel
     Time, Inc. and Mrs. Fields' Original Cookies, Inc.

10.50$500,000  Promissory Note, dated as of September 2, 1997, between martin E.
     Lisiewski and Mrs. Fields' Holding Company, Inc.

10.51Exchange  Agreement,  dated September 2, 1997, between Mrs. Fields' Holding
     Company, Inc. and Martin E. Lisiewski

10.52Registration  Rights  Agreement,  dated  September  2, 1997,  between  Mrs.
     Fields' Holding Company, Inc. and Martin E. Lisiewski

10.53Franchise  Development  Agreement,  dated  September 2, 1997,  between Mrs.
     Fields' Original Cookies, Inc. and Pretzel Time, Inc.

10.54Asset Purchase  Agreement,  dated July 23, 1997, among Mrs. Fields' Pretzel
     Concepts,  Inc.,  H&M  Concepts,  Inc.,  and The  Managing  Members  of H&M
     Concepts Ltd., Co.

10.55Exhibit A to the  Developing  Agent  Agreement,  dated  September  2, 1997,
     between Pretzel Time, Inc. and Mrs. Fields' Original Cookies, Inc.

10.56 Uniform Franchise Offering Circular of Pretzel Time, Inc.

10.57Exhibit B to the  Developing  Agent  Agreement,  dated  September  2, 1997,
     between Pretzel Time, Inc., and Mrs. Fields' Original Cookies, Inc.

10.62Assignment of Assets and  Assumption of Liabilities  Agreement,  dated July
     25,  1997,  between  H&M  Concepts  Ltd.,  Co.,  and Mrs.  Fields'  Pretzel
     Concepts, Inc.

<PAGE>



EXHIBIT (cont.)


10.64First  Amendment  to Operating  Agreement  for UVEST,  LLC,  dated July 25,
     1997, between Mrs. Fields' Pretzel Concepts, Inc. and NVEST Limited
  
10.65First Amendment to Operating Agreement for LV-H&M,  L.L.C.,  Dated July 25,
     1997, between Mrs. Fields' Pretzel Concepts, Inc. and Jean Jensen

10.69Lease Agreement,  dated March 2, 1995,  between Price Development  Company,
     Limited Partnership and Mrs. Fields Cookies

10.70Consulting Agreement,  dated November 26, 1996, between Debra J. Fields and
     Mrs. Fields' Original Cookies, Inc.

10.71Employment  Agreement,  dated May 7, 1997,  between Julie Byerlein and Mrs.
     Fields' Original Cookies, Inc.

10.72Stock  Pledge  Agreement,  dated as of September  18, 1996,  between Mrs.
     Fields' Original Cookies, Inc. and The Bank of New York (collateral agent)

10.73Amended and Restated Loan Agreement, dated as of February 28, 1998, bewteen
     Mrs. Fields' Original Cookies, Inc. and LaSalle National Bank
11.1 Statement re computation of per share earnings

12.1 Computation of ratio of earnings to fixed charges of Mrs.  Fields' Original
     Cookies, Inc.

21.1 Subsidiaries of Mrs. Fields' Original Cookies, Inc.

21.2 Subsidiaries of The Mrs. Fields' Brand, Inc.

23.1 Consent of Arthur Andersen LLP

23.2 Consent of Deloitte & Touche LLP

23.3 Consent of Skadden,  Arps,  Slate,  Meagher & Flom LLP (included in Exhibit
- --------------------------------------------------------------------------------
     5.1)
     ----

24.1 Power  of  Attorney  of  certain  officers  and  directors  of the  Company

24.2 Power of  Attorney  of certain  officers  and  directors  of the  Guarantor

25.1 Form T-1 Statement of Eligibility of The Bank of New York to act as trustee
     under the Indenture

25.2 Form T-1 Statement of Eligibility of The Bank of New York to act as trustee
     under the Guarantees

27.1 Financial Data Schedule (for SEC use only)

99.1  Form of Letter of Transmittal

99.2  Form of Notice of Guaranteed Delivery

99.3 Schedule II - Valuation and Qualifying Accounts

99.4 Guidelines  for   certification  of  taxpayer   identification   number  on
     substitute Form W-9
 
99.6 Letter to Brokers

99.7 Letter to Clients

 --------
 * To be filed by amendment.


ITEM 22. UNDERTAKINGS

        The undersigned registrants hereby undertake:
        ---------------------------------------------

     (1) To  file  any  period  in  which  offers  to sale  are  being  made,  a
post-effective  amendment  to this  registration  statement;  (i) To include any
prospectus  required by Section  10(a)(3) of the Securities Act of 1933; (ii) To
reflect in the  propsectus  any facts or events arising after the effective date
of the registration  statement (or most recent post-effective  amendment therof)
which,  individually or in the aggregate,  represent a fundamental change in the
information  set  forth  in  the  registration  statement.  Notwithstanding  the
foregoing,  any  increase or decrease  in volume of  securities  offered (if the
total dollar value of securities would not exceed that which was registered) and
any deviation from the low or high end of the estimated  maximum  offering range
may be reflected in the form of prospectus filed with the Commission pursuant to
Rule 424(b) if, in the aggregate,  the changes in volume and price  represent no
more than 20 percent change in the maximum aggregate offering price set forth in
the  "Calculation  of  Registration  Fee"  table in the  effective  registration
statement; (iii) to include any material information with repsect to the plan of
distribution  previously disclosed in the registration statement or any material
change to such information in the registration statement.

     (2)  That,  for the  purpose  of  determining  any  liabilities  under  the
Securities Act of 1993,  each  post-effective  amendment shall be deemed to be a
new registration  statement  relating to the securities  offered therin, and the
offering of such  securities  at that time shall be deemed to be the intial bona
fide offering therof.

     (3) To remove from registration by means of a post-effective  amendment any
of the securities being registered which remain unsold at the termination of the
offering.

<PAGE>
  
         The undersigned Registrants hereby undertake to respond to requests for
information  that is incorporated  by reference into the Prospectus  pursuant to
Item 4, 10(b), 11 or 13 of this Form, within one business day of receipt of such
request,  and to send the  incorporated  documents  by first class mail or other
equally prompt means.  This includes  information  contained in documents  filed
subsequent to the effective date of the registration  statement through the date
of responding to the request.

         The undersigned  Registrants  hereby  undertake to supply by means of a
post-effective  amendment  all  information  concerning a  transaction,  and the
company  being  acquired  or involved  therein,  that was not the subject of and
included in the registration statement when it became effective.


The undersigned hereby undertakes that:

(1)  For purposes of determining liability under the Securities Act of 1933, the
     information  omitted  from  the  form of  prospectus  filed  as part of the
     Registration  Statement in reliance  upon Rule 430A and contained in a form
     of prospectus filed by the registrants pursuant to Rule 424(b)(1) or (4) or
     497(h)  under  the  Securuties  Act  shall  be  demmed  to be  part of this
     Registration Statement as of the time it was declared effective.

(2)  For purpose of determining liability under the Securities Act of 1933, each
     post-effective amendment that contains a form of prospectus shall be demmed
     to be a new  Registration  Statement  relating  to the  securities  offered
     therein,  and the offering of such  securities at that time shall be deemed
      to be the initial bona fide offerinf thereof.

<PAGE>


         Pursuant  to the  requirements  of the  Securities  Act of  1933,  Mrs.
Fields'  Original  Cookies,  Inc.  certifies that it has  reasonable  grounds to
believe  that it meets all of the  requirements  for  filing on Form S-4 and has
duly  caused  this  registration  statement  to be signed  on its  behalf by the
undersigned, thereunto duly authorized, in Salt Lake City, State of Utah, on the
23 day of April, 1998.

                                             Mrs. Fields' Original Cookies, Inc.



                                                          By:/s/      *
                                                                Larry A. Hodges
                                                                President/CEO


                                                          By:/s/L. Tim Pierce
                                                                L. Tim Pierce
                                                               Attorney-in-fact



<PAGE>


POWER OF ATTORNEY
         We, the  undersigned  directors and officers of Mrs.  Fields'  Original
Cookies,  Inc. and each of us, do hereby  constitute and appoint Michael R. Ward
or L.  Tim  Pierce,  our true and  lawful  attorney  and  agent,  with  power of
substitution,  to do any and all acts and  things in our name and  behalf in our
capacities as directors and officers and to execute any and all  instruments for
us and in our names in the capacities  indicated above,  which said attorney and
agent may deem necessary or advisable to enable said  corporation to comply with
the  Securities  Act of  1933,  as  amended,  and  any  rules,  regulations  and
requirements of the Securities and Exchange  Commission (the  "Commission"),  in
connection  with  this  Registration  Statement  on  Form  S-4,  and any and all
amendments  to said  Registration  Statement  and all  instruments  necessary or
incidental  in  connection  therewith,   including  specifically,   but  without
limitation, power and authority to sign for us or any of us in our names, in the
capacities  indicated below, any and all amendments hereto, and to file the same
with the Commission. Said attorney shall have full power and authority to do and
perform  in the name and on  behalf of each of the  undersigned,  in any and all
capacities,  every  act  whatsoever  requisite  or  necessary  to be done in the
premises  as fully and to all intents  and  purposes as each of the  undersigned
might or could do in person,  hereby  ratifying  and  approving the acts of said
attorneys and each of them.

Pursuant to the  requirements of the Securities Act of 1933,  this  Registration
Statement has been signed by the following  persons in the capacities and on the
dates indicated.

   Signature                     Title                                 Date


/s/   *                 President, Chief Executive Officer     April 23, 1998
(Larry A. Hodges)     and Director (Chief Executive Officer)


/s/   *              Senior Vice President, Chief Financial    April 23, 1998
(L.   Tim Pierce)             Officer and Secretary 
                            (Chief Financial officer)


/s/    *                 Vice President and Controller          April 23, 1998
(Mark Ostler)            (Principal Accounting Officer)


/s/    *               Chairman of the Board of Directors       April 23, 1998
(Herbert S. Winokur)


/s/    *                            Director                    April 23, 1998
(Richard M. Ferry)


/s/    *                            Director                    April 23, 1998
(Debbi Fields)


/s/    *                            Director                    April 23, 1998
(Nathaniel A. Gregory)


/s/    *                            Director                    April 23, 1998
(Walker Lewis)


/s/    *                            Director                    April 23, 1998
(Peter W. Mullin)


 /s/   *                            Director                    April 23, 1998
(Gilbert C. Osnos)

* By/s/L. Tim Pierce
       L. Tim Pierce
       Attorney-in-fact

<PAGE>


     Pursuant  to the  requirements  of the  Securities  Act of  1933,  The Mrs.
Fields' Brand, Inc.  certifies that it has reasonable grounds to believe that it
meets all of the  requirements  for filing on Form S-4 and has duly  caused this
registration statement to be signed on its behalf by the undersigned,  thereunto
duly authorized, in Salt Lake City, State of Utah, on the 23 day of April, 1998.

                                                    The Mrs. Fields' Brand, Inc.



                                                          By:/s/Larry A. Hodges
                                                                Larry A. Hodges
                                                                President/CEO


                                                         By:/s/L. Tim Pierce
                                                                L. Tim Pierce
                                                               Attorney-in-fact

<PAGE>


POWER OF ATTORNEY
 
     We, the undersigned  directors and officers of The Mrs. Fields' Brand, Inc.
and each of us, do  hereby  constitute  and  appoint  Michael  R. Ward or L. Tim
Pierce,  our true and lawful attorney and agent, with power of substitution,  to
do any and all acts and  things  in our name and  behalf  in our  capacities  as
directors and officers and to execute any and all  instruments for us and in our
names in the capacities  indicated above, which said attorney and agent may deem
necessary or advisable to enable said  corporation to comply with the Securities
Act of 1933, as amended,  and any rules,  regulations  and  requirements  of the
Securities and Exchange Commission (the  "Commission"),  in connection with this
Registration  Statement  on  Form  S-4,  and  any  and  all  amendments  to said
Registration Statement and all instruments necessary or incidental in connection
therewith,  including specifically,  but without limitation, power and authority
to sign for us or any of us in our names, in the capacities indicated below, any
and all  amendments  hereto,  and to file the same  with  the  Commission.  Said
attorney  shall have full power and  authority to do and perform in the name and
on  behalf  of each of the  undersigned,  in any and all  capacities,  every act
whatsoever requisite or necessary to be done in the premises as fully and to all
intents  and  purposes as each of the  undersigned  might or could do in person,
hereby ratifying and approving the acts of said attorneys and each of them.

Pursuant to the  requirements of the Securities Act of 1933,  this  Registration
Statement has been signed by the following  persons in the capacities and on the
dates indicated.


   Signature                     Title                                 Date


/s/      *              President, Chief Executive Officer     April 23, 1998
  (Larry A. Hodges)     and Director, Secretary & Treasurer
                       (Chief Executive/Financial Officer)

/s/      *              Vice President and Controller          April 23, 1998
(Mark Ostler)            (Principal Accounting Officer)

/s/      *              Chairman of the Board of Directors     April 23, 1998
(Herbert S. Winokur) 


/s/      *                         Director                    April 23, 1998
(Walker Lewis


* By/s/L. Tim Pierce
       L. Tim Pierce
       Attorney-in-fact

<PAGE>

                                  EXHIBIT INDEX


EXHIBIT

1.1  Purchase  Agreement,  dated as of November 20, among Mrs.  Fields' Original
     Cookies,  Inc., The Mrs. Fields Brand, Inc., Jefferies & Company,  Inc. and
     BT Alex. Brown Incorporated

2.1  Agreement and Plan of Merger, dated as of November 26, 1997, by and between
     Mrs. Fields' Original Cookies, Inc. and Mrs. Fields' Pretzel Concepts, Inc.
  
2.2  Capital  Contribution  and Assumption  Agreement,  dated as of November 26,
     1997, by and between Mrs.  Fields' Holding  Company,  Inc. and Mrs. Fields'
     Original Cookies, Inc.

2.3  Capital  Contribution  Agreement,  dated as of November  26,  1997,  by and
     between Mrs.  Fields'  Original  Cookies,  Inc. and The Mrs. Fields' Brand,
     Inc.

2.4  Capital  Contribution  Agreement,  dated as of November  26,  1997,  by and
     between Mrs. Fields' Holding Company, Inc. and The Mrs. Fields' Brand, Inc.

2.5  Capital  Contribution  Agreement,  dated as of November  26,  1997,  by and
     between  Mrs.  Fields'  Holding  Company,  Inc. and Mrs.  Fields'  Original
     Cookies, Inc.
 
3.1  Restated  Certificate of Incorporation  of Mrs.  Fields' Original  Cookies,
     Inc.

3.2  Restated Certificate of Incorporation of The Mrs. Fields' Brand, Inc.

3.3  Certificate of Designations of the Mrs.  Fields' Brand,  Inc.,  dated as of
     September 18, 1996

3.4  By-Laws of Mrs. Fields' Original Cookies, Inc.

3.5  By-Laws of The Mrs. Fields' Brand, Inc.

4.1  Indenture,  dated as of November  26,  1997,  among Mrs.  Fields'  Original
     Cookies,  Inc., The Mrs. Fields' Brand,  Inc., and The Bank of New York, as
     Trustee

4.2  Form of Certificate of Senior Note (included as Exhibit A to Exhibit 4.1)

4.3  Registration Rights Agreement,  dated as of November 26, among Mrs. Fields'
     Original Cookies,  Inc., The Mrs. Fields Brand, Inc.,  Jefferies & Company,
     Inc. and BT Alex. Brown Incorporated

5.1  Opinion and consent of Skadden,  Arps,  Slate,  Meagher & Flom LLP to as to
- --------------------------------------------------------------------------------
     legality  of the New  Senior  Notes to be issued by Mrs.  Fields'  Original
     ---------------------------------------------------------------------------
     Cookies, Inc. and the New Guarantee to be issued by The Mrs. Fields' Brand,
     ---------------------------------------------------------------------------
     Inc.
     ----

10.1 Asset Purchase  Agreement,  dated as of August 7, 1996,  among Mrs.  Fields
     Development  Corporation,  The Mrs.  Fields' Brand,  Inc. and Capricorn II,
     L.P.

10.6 The Escrow Agreement, dated as of September 18, 1996, among The Bank of New
     York  (Trustee),  The Mrs.  Fields' Brand,  Inc., The Prudential  Insurance
     Company of America,  Principal  Mutual Life Insurance  Company,  Pruco Life
     Insurance Company and Contrarian Capital Advisors, L.L.C. (as agent)

10.7 Senior Note  Agreement,  dated as of  September  18,  1996,  among The Mrs.
     Fields' Brand, Inc., The Prudential Insurance Company of America, Principal
     Mutual Life Insurance Company,  Pruco Life Insurance Company and Contrarian
     Capital Advisors, L.L.C. (as agent)

10.10License  Agreement,  dated  as of  September  18,  1996,  between  The Mrs.
     Fields' Brand, Inc., and Mrs. Fields' Original Cookies, Inc.

10.11Asset Purchase  Agreement,  dated as of August 7, 1996,  among Mrs. Fields,
     Inc., Mrs. Fields' Original Cookies, Inc., and Capricorn Investors II, L.P.

10.13Copyright  Security  Agreement,  dated as of September 18, 1996, among Mrs.
     Fields' Original Cookies,  Inc., Mrs. Fields Cookies  Australia,  Fairfield
     Cookies, Inc., and The Bank of New York (collateral agent)

10.14Escrow  Agreement,  dated as of  September  18, 1996,  among  Chocamerican,
     Inc., The Prudential  Insurance  Company of America,  Principal Mutual Life
     Insurance  Company,  Pruco  Life  Insurance  Company,   Contrarian  Capital
     Advisors (as agent),  Mrs. Fields,  Inc., Mrs.  Fields'  Original  Cookies,
     Inc., and The Bank of New York

10.15Security  Agreement,  dated as of September  18, 1996,  among Mrs.  Fields'
     Original Cookies, Inc. and The Bank of New York (collateral agent)

10.16Stockholders'  Agreement,  dated as of August 7, 1996,  among Mrs.  Fields'
     Original   Cookies,   Inc.,  Mrs.  Fields'  Holding   Company,   Inc.,  and
     Chocamerican, Inc.

10.17Trademark  Security  Agreement,  dated as of September 18, 1996, among Mrs.
     Fields' Original  Cookies,  Inc. Mrs. Fields Cookies  Australia,  Fairfield
     Foods, Inc., and The Bank of New York (collateral agent)

10.18Amendment to Collateral Security  Agreement,  dated as of January 31, 1997,
     among Mrs. Fields' Original  Cookies,  Inc., Mrs. Fields' Other Names, Inc.
     and The Bank of New York (collateral agent)

10.19Amendment to Copyright  Security  Agreement,  dated as of January 31, 1997,
     among Mrs. Fields' Original Cookies,  Inc., Mrs. Fields Cookies  Australia,
     Fairfield Cookies, Inc., and The Bank of New York (collateral agent)

10.20First  Amendment to Loan Agreement,  dated as of January 31, 1997,  between
     Mrs. Fields' Original Cookies, Inc. and LaSalle National Bank (lender)

10.21$3,000,000  Revolving  Note,  dated as of January 31,  1997,  between  Mrs.
     Fields' Original Cookies, Inc. and LaSalle National Bank


<PAGE>


EXHIBIT (cont.)


10.22Amendment to Stock Pledge Agreement,  dated as of January 31, 1997, between
     Mrs. Fields' Original Cookies, Inc., and The Bank of New York
 
10.23Subordination  and Intercreditor  Agreement,  dated as of January 31, 1997,
     among LaSalle National Bank,  Chocamerican,  Inc., The Prudential Insurance
     Company of America,  Principal  Mutual Life Insurance  Company,  Pruco Life
     Insurance Company, Contrarian Capital Advisors, Mrs. Fields, Inc., and Mrs.
     Fields' Holding Company, Inc.

10.24Amendment to Trademark  Security  Agreement,  dated as of January 31, 1997,
     among Mrs. Fields' Original Cookies,  Inc., Mrs. Fields Cookies  Australia,
     Fairfield  Cookies,  Inc., Mrs. Fields' Other Names,  Inc., and The Bank of
     New York

10.25Amendment and Restated Collateral Agency Agreement, dated as of January 31,
     1997,  among  Chocamerican,  Inc.,  The  Prudential  Insurance  Company  of
     America,  Principal  Mutual Life  Insurance  Company,  Pruco Life Insurance
     Company,  Contrarian  Capital  Advisors,  L.L.C.,  Mrs.  Fields,  Inc. Mrs.
     Fields'  Holding  Company,  Inc.,  LaSalle  National Bank and Mrs.  Fields'
     Original Cookies, Inc.

10.26Supply  Distribution  Agreement,  dated as of September  26, 1996,  between
     Blueline  Distributing,  a division of Little Caesar Enterprises,  Inc. and
     Mrs. Fields, Inc.

10.27Amended  and  Restated  Marketing  Agreement,  dated as of January 9, 1997,
     between Mrs. Fields' Original Cookies, Inc. and Coca-Cola USA Fountain

10.28Employment Agreement,  dated as of October 1, 1997, between Michael R. Ward
     and Mrs. Fields' Original Cookies, Inc.

10.29Employment  Agreement,  dated as of October 1, 1997, between Pat Knotts and
     Mrs. Fields' Original Cookies, Inc.

10.30Employment  Agreement,  dated as of October 1, 1997, between L. Time Pierce
     and Mrs. Fields' Original Cookies, Inc.

10.31Employment  Agreement,  dated as of July 1, 1996,  between  Lawrence Hodges
     and Mrs. Fields' Original Cookies, Inc.

10.32Lease Agreement,  dated as of February 23, 1993, between The Equitable Life
     Assurance Society of the United States and Mrs. Fields Cookies

10.33Lease Agreement,  dated as of October 10, 1995,  between The Equitable Life
     Assurance Society of the United States and Mrs. Fields Cookies

10.34Letter of Agreement,  dated as of October 1, 1992, between United Airlines,
     Inc. and Mrs. Fields Development Corporation

10.35Lease Agreement,  dated as of January 18, 1998,  between 2855 E. Cottonwood
     Parkway, L.C. and Mrs. Fields' Original Cookies, Inc.

10.37Amendment  to Supply  Agreement,  dated as of June 19, 1995 between Van Den
     Bergh Foods Company and Mrs. Fields, Inc.

10.38Stockholders'  Agreement,  dated as of September  19, 1997,  among The Mrs.
     Fields' Brand, Inc., and its stockholders

10.39Stock  Acquisition  Agreement,  dated as of September  2, 1997,  among Mrs.
     Fields' Holding Company, Inc., Pretzel Time, Inc. and Martin E. Lisiewski

10.40 License
     Agreement,  dated as of March 1,  1992,  between  Mrs.  Fields  Development
     Corporation and Marriott  Corporation 

10.41License  Agreement,  dated as of  October  28,  1993  between  Mrs.  Fields
     Development Corporation and Marriott Management Services, Corp.

10.43Stock  Acquisition  Agreement,  dated as of September  2, 1997,  among Mrs.
     Fields' Holding Company, Inc. Pretzel Time, Inc., and Martin E. Lisiewski

10.44Franchise  Agreement Addendum 2 and Area Development  Agreement Addendum 2,
     dated as of September 2, 1997,  between Pretzel Time, Inc. and Mrs. Fields'
     Original Cookies, Inc.
    
10.45Management  Agreement,  dated as of September 2, 1997, between Mrs. Fields'
     Original Cookies, Inc. and Pretzel Time, Inc.

10.46Stock  Purchase  Agreement,  dated as of  September  2, 1997,  between Mrs.
     Fields' Holding Company, Inc. and Martin E. Lisiewski

10.47Shareholder  Agreement,  dated as of September 2, 1997,  among Mrs. Fields'
     Holding Company, Inc., Martin E. Lisiewski and Pretzel Time, Inc.

10.48Employment Agreement,  dated as of September 2, 1997, between Pretzel Time,
     Inc. and Martin E. Lisiewski

10.49Area Development Agreement,  dated as of September 2, 1997, between Pretzel
     Time, Inc. and Mrs. Fields' Original Cookies, Inc.

10.50$500,000  Promissory Note, dated as of September 2, 1997, between martin E.
     Lisiewski and Mrs. Fields' Holding Company, Inc.

10.51Exchange  Agreement,  dated September 2, 1997, between Mrs. Fields' Holding
     Company, Inc. and Martin E. Lisiewski


<PAGE>


EXHIBIT (cont.)


10.52Registration  Rights  Agreement,  dated  September  2, 1997,  between  Mrs.
     Fields' Holding Company, Inc. and Martin E. Lisiewski
   
10.53Franchise  Development  Agreement,  dated  September 2, 1997,  between Mrs.
     Fields' Original Cookies, Inc. and Pretzel Time, Inc.

10.54Asset Purchase  Agreement,  dated July 23, 1997, among Mrs. Fields' Pretzel
     Concepts,  Inc.,  H&M  Concepts,  Inc.,  and The  Managing  Members  of H&M
     Concepts Ltd., Co.

10.55Exhibit A to the  Developing  Agent  Agreement,  dated  September  2, 1997,
     between Pretzel Time, Inc. and Mrs. Fields' Original Cookies, Inc.

10.56 Uniform Franchise Offering Circular of Pretzel Time, Inc.

10.57Exhibit B to the  Developing  Agent  Agreement,  dated  September  2, 1997,
     between Pretzel Time, Inc., and Mrs. Fields' Original Cookies, Inc.

10.62Assignment of Assets and  Assumption of Liabilities  Agreement,  dated July
     25,  1997,  between  H&M  Concepts  Ltd.,  Co.,  and Mrs.  Fields'  Pretzel
     Concepts, Inc.

10.64First  Amendment  to Operating  Agreement  for UVEST,  LLC,  dated July 25,
     1997, between Mrs. Fields' Pretzel Concepts, Inc. and NVEST Limited

10.65First Amendment to Operating Agreement for LV-H&M,  L.L.C.,  Dated July 25,
     1997, between Mrs. Fields' Pretzel Concepts, Inc. and Jean Jensen

10.69Lease Agreement,  dated March 2, 1995,  between Price Development  Company,
     Limited Partnership and Mrs. Fields Cookies

10.70Consulting Agreement,  dated November 26, 1996, between Debra J. Fields and
     Mrs. Fields' Original Cookies, Inc.

10.71Employment  Agreement,  dated May 7, 1997,  between Julie Byerlein and Mrs.
     Fields' Original Cookies, Inc.

10.72Stock  Pledge  Agreement,  dated as of September  18, 1996,  between Mrs.
     Fields' Original Cookies, Inc. and The Bank of New York (collateral agent)

10.73Amended and Restated Loan Agreement, dated as of February 28, 1998, between
     Mrs. Fields' Original Cookies, Inc. and LaSalle National Bank
 
11.1 Statement re computation of per share earnings

12.1 Computation of ratio of earnings to fixed charges of Mrs.  Fields' Original
     Cookies, Inc.

21.1 Subsidiaries of Mrs. Fields' Original Cookies, Inc.

21.2 Subsidiaries of The Mrs. Fields' Brand, Inc.

23.1 Consent of Arthur Andersen LLP

23.2 Consent of Deloitte & Touche LLP

23.3 Consent of Skadden,  Arps,  Slate,  Meagher & Flom LLP (included in Exhibit
- --------------------------------------------------------------------------------
     5.1)
     ----

24.1 Power  of  Attorney  of  certain  officers  and  directors  of the  Company


24.2 Power of  Attorney  of certain  officers  and  directors  of the  Guarantor


25.1 Form T-1 Statement of Eligibility of The Bank of New York to act as trustee
     under the Indenture

25.2 Form T-1 Statement of Eligibility of The Bank of New York to act as trustee
     under the Guarantees

27.1 Financial Data Schedule (for SEC use only)

99.1  Form of Letter of Transmittal

99.2  Form of Notice of Guaranteed Delivery

99.3 Schedule II - Valuation and Qualifying Accounts

99.4 Guidelines  for   certification  of  taxpayer   identification   number  on
     substitute Form W-9
    
99.6 Letter to Brokers

99.7 Letter to Clients


- --------
* To be filed by amendment.

            [Letterhead of Skadden, Arps, Slate, Meagher & Flom LLP]

                                                                  April 24, 1998

Mrs. Fields' Original Cookies, Inc.
The Mrs. Fields' Brand, Inc
462 West Bearcat Drive
Salt Lake City, Utah 84115


                                        Re:      Exchange Offer for $100,000,000
                                               10 1/8% Old Senior Notes due 2004
                                             Mrs. Fields' Original Cookies, Inc.
                                              Registration Statement on Form S-4

Ladies and Gentlemen:

                  We have acted as  special  counsel  to Mrs.  Fields'  Original
Cookies,  Inc., a Delaware  corporation (the "Company"),  in connection with the
public offering of $100,000,000  aggregate  principal amount of the Company's 10
1/8% Series B Senior  Notes Due 2004 (the "New Senior  Notes"),  which are to be
guaranteed  pursuant to a guarantee (the "Guarantee" and,  together with the New
Notes, the "Securities") by The Mrs. Fields Brand, Inc., a Delaware  corporation
(the "Guarantor"). The New Senior Notes are to be issued pursuant to an exchange
offer (the  "Exchange  Offer") in exchange  for a like  principal  amount of the
issued and  outstanding  10 1/8%  Series A Senior  Notes Due 2004 of the Company
(the "Old Senior  Notes"),  and are to be governed by an  Indenture  dated as of
November 26, 1997 (the "Indenture"), by and among the Company, the Guarantor and
The Bank of New York, as Trustee (the "Trustee").

                  This  opinion  is  being  furnished  in  accordance  with  the
requirements  of Item  601(b)(5) of Regulation  S-K under the  Securities Act of
1933, as amended (the "Act").



<PAGE>

In connection with this opinion, we have examined originals or copies, certified
or otherwise identified to our satisfaction,  of (i) the Registration  Statement
on Form S-4 (File No.  333-45179)  relating to the Exchange  Offer as filed with
the Securities and Exchange  Commission (the  "Commission")  on January 29, 1998
under the Act,  Amendment  No.1 thereto,  filed with the Commission on March 23,
1998,  Amendment  No. 2  thereto,  filed with the  commission  on April 7, 1998,
Amendment  No. 3,  thereto,  filed  with the  commission  on April 21,  1998 and
Amendment  No. 4,  thereto,  filed with the  cmmission  on the date hereof (such
Registration  Statement,  as so amended,  being  hereinafter  referred to as the
"Registration  Statement"),  (ii) an executed  copy of the  Registration  Rights
Agreement dated November 26, 1997 (the "Registration Rights Agreement"),  by and
among the  Company,  the  Guarantor  and  Jefferies  &  Companies,  Inc.  and BT
Alex.Brown  Incorporated,  (iii) an  executed  copy of the  Indenture,  (iv) the
Restated  Certificates  of  Incorporation  of the Company and the Guarantor,  as
amended to date, (v) the By-Laws of the Company and the Guarantor, as amended to
date, (vi) certain  resolutions adopted by the Board of Directors of the Company
(dated October 30, 1997),  relating to, among other things,  the Exchange Offer,
the issuance of the Old Senior Notes and the New Senior Notes, the Indenture and
related matters,  (vii) certain resolutions adopted by the Board of Directors of
the Guarantor  (dated  November 26, 1997)  relating to, among other things,  the
issuance of the Guarantee by the  Guarantor,  (viii) the Form T-1 of the Trustee
filed as an exhibit to the Registration Statement,  and (ix) the form of the New
Senior Notes (including the form of the Guarantees)  included as exhibits to the
Indenture.  We have also  examined  originals or copies,  certified or otherwise
identified to our satisfaction, of such records of the Company and the Guarantor
and such agreements,  certificates of public officials, certificates of officers
or other  representatives  of the Company,  the Guarantor  and others,  and such
other  documents,  certificates  and  records  as we have  deemed  necessary  or
appropriate as a basis for the opinions set forth herein.



<PAGE>


                  In our examination,  we have assumed the legal capacity of all
natural  persons,  the  genuineness of all signatures,  the  authenticity of all
documents submitted to us as originals,  the conformity to original documents of
all documents submitted to us as certified,  conformed or photostatic copies and
the  authenticity  of the  originals  of such  latter  documents.  In making our
examination  of documents  executed or to be executed by parties  other than the
Company and the  Guarantor,  we have  assumed that such parties had or will have
the  power,  corporate  or other,  to enter  into and  perform  all  obligations
thereunder and have also assumed the due  authorization by all requisite action,
corporate or other, and execution and delivery by such parties of such documents
and the validity and binding  effect  thereof on such  parties.  As to any facts
material  to the  opinions  expressed  herein  which  we did  not  independently
establish  or  verify,  we have  relied  upon  oral or  written  statements  and
representations of officers,  trustees and other representatives of the Company,
the Guarantor and others.

                  Members  of our firm are  admitted  to the bar in the State of
New  York,  and we do not  express  any  opinion  as to the  laws  of any  other
jurisdiction other than the General Corporation Law of the State of Delaware.



<PAGE>


                  Based  upon and  subject  to the  foregoing  and  limitations,
qualifications,  exceptions  and  assumptions  set forth  herein,  we are of the
opinion  that when (i) the  Registration  Statement  becomes  effective  and the
Indenture has been qualified  under the Trust  Indenture Act of 1939, as amended
(the  "Trust  Indenture  Act"),  and (ii) the New  Senior  Notes  have been duly
executed by the Company and  authenticated by the Trustee in accordance with the
provisions of the Indenture and have been  delivered  upon  consummation  of the
Exchange  Offer  against  receipt of Old Senior  Notes  surrendered  in exchange
thereof in accordance with the terms of the Exchange Offer, the New Senior Notes
will be valid and binding  obligations of the Company,  entitled to the benefits
of the Indenture and  enforceable  against the Company in accordance  with their
terms,  and the Guarantee will constitute a valid and binding  obligation of the
Guarantor  entitled to the benefits of the  Indenture,  enforceable  against the
Guarantor,  in each case,  except to the extent that enforcement  thereof may be
limited by (1) bankruptcy,  insolvency,  reorganization,  moratorium, fraudulent
conveyance  or other  similar  laws  now or  hereafter  in  effect  relating  to
creditors' rights generally and (2) general  principles of equity (regardless of
whether enforceability is considered in a proceeding at law or in equity).

                  In rendering the foregoing, we have assumed that the execution
and  delivery  by the  Company  and  the  Guarantor  of the  Securities  and the
Indenture  and the  performance  by the  Company  and  the  Guarantor  of  their
respective  obligations  thereunder  do not and will not violate or constitute a
default  under  (i) any  agreement  or  instrument  to which  the  Company,  the
Guarantor or any of their  properties is subject (except that we do not make the
assumptions  set  forth  in  this  clause  (i)  with  respect  to  the  Restated
Certificates  of  Incorporation  or  By-Laws  of  each  of the  Company  and the
Guarantor),  (ii) any law,  rule or  regulation  to which  the  Company  and the
Guarantor are subject  (except that we do not make the  assumption  set forth in
this clause (ii) with  respect to the  General  Corporation  Law of the State of
Delaware  and those  laws,  rules and  regulations  (other than  securities  and
antifraud laws) of the State of New York that, in our  experience,  are normally
applicable  to  transactions  of the type  provided for by the Indenture and the
Securities (it being understood that we have made no special  investigation with
respect  to any  other  laws,  rules or  regulations),  (iii)  any  judicial  or
regulatory order or decree of any governmental  authority,  or (iv) any consent,
approval,  license,  authorization  or  validation  of, or filing,  recording or
registration with any governmental authority.


<PAGE>


                  We  hereby  consent  to the  filing of this  opinion  with the
Commission as an exhibit to the Registration  Statement.  We also consent to the
reference  to our firm under the caption  "Legal  Matters"  in the  Registration
Statement.  In giving this consent, we do not thereby admit that we are included
in the category of persons whose consent is required  under Section 7 of the Act
or the rules and regulations of the Commission.

                                Very truly yours,

                                    /s/ Skadden, Arps, Slate, Meagher & Flom LLP



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