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<TABLE> <S> <C>
<ARTICLE> 5
<CIK> 0001058952
<NAME> YOUNG AMERICA HOLDINGS, INC.
<MULTIPLIER> 1,000
<S> <C>
<PERIOD-TYPE> 6-MOS
<FISCAL-YEAR-END> DEC-31-2000
<PERIOD-START> JAN-01-2000
<PERIOD-END> JUN-30-2000
<CASH> 8,679
<SECURITIES> 0
<RECEIVABLES> 15,567
<ALLOWANCES> 0
<INVENTORY> 1,019
<CURRENT-ASSETS> 26,523
<PP&E> 23,454
<DEPRECIATION> 13,516
<TOTAL-ASSETS> 44,478
<CURRENT-LIABILITIES> 27,513
<BONDS> 80,000
0
0
<COMMON> 1,871
<OTHER-SE> (65,772)
<TOTAL-LIABILITY-AND-EQUITY> 44,478
<SALES> 0
<TOTAL-REVENUES> 45,451
<CGS> 0
<TOTAL-COSTS> 40,490
<OTHER-EXPENSES> 0
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 4,945
<INCOME-PRETAX> 314
<INCOME-TAX> 115
<INCOME-CONTINUING> 199
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> 199
<EPS-BASIC> 0
<EPS-DILUTED> 0
</TABLE>
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