LINCOLN HERITAGE CORP
10-K, 1999-03-31
LIFE INSURANCE
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-K

                  Annual Report Pursuant to Section 13 or 15(d)
                     of the Securities Exchange Act of 1934

For the fiscal year ended December 31, 1998    Commission File Number: 001-14067

                          LINCOLN HERITAGE CORPORATION
             (Exact name of registrant as specified in its charter)

             TEXAS                                       36-3427454
(State or other jurisdiction of             (I.R.S. Employer Identification No.)
incorporation or organization)

  1250 Capital of Texas Highway
         Austin, Texas                                                   78746
(Address of principal executive offices)                              (Zip Code)

Registrant's telephone number, including area code: (512)  328-0075

Securities registered pursuant to
Section 12(b) of the Act:  Common Stock, par value $.01

Name of exchange on which registered:  Pacific Exchange


Securities registered pursuant to Section 12(g) of the Act: None

                  Indicate by check mark  whether the  registrant  (1) has filed
all  reports  required  to be filed  by  Section  13 or 15(d) of the  Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter  period
that the registrant was required to file such reports), and (2) has been subject
to such filing requirements for the past 90 days. Yes X . No .

                  Indicate  by check mark if  disclosure  of  delinquent  filers
pursuant to Item 405 of Regulation S-K is not contained herein,  and will not be
contained,  to the  best of  registrant's  knowledge,  in  definitive  proxy  or
information  statements  incorporated by reference in Part III of this Form 10-K
or any amendment to this Form 10-K. [ ]

                  State the  aggregate  market value of the voting stock held by
non-affiliates  of the registrant:  approximately  $2,134,000 as of February 28,
1999.

                  Indicate  the  number  of  shares  outstanding  of each of the
registrant's  classes of common stock, as of the latest  practicable date: As of
February  28,  1999,  4,520,000  shares of Common  Stock,  par value $.01,  were
outstanding.

                       DOCUMENTS INCORPORATED BY REFERENCE
The following  document (or parts thereof) is incorporated by reference into the
indicated Part of this Report:  Certain information required in Part III of this
Form 10-K is  incorporated  from the  Registrant's  Proxy Statement for its 1999
Annual Meeting of Shareholders.


                                PART 1

Item 1.  Business

General

         Lincoln  Heritage  Corporation  (the  "Company")  is a  life  insurance
holding  company  engaged  in the  ownership  and  operation  of life  insurance
companies  and  related  services.  The  Company  also  acquires  existing  life
insurance  policies,  either  through  direct  purchase  or the  acquisition  of
insurance  companies.  The Company's  life  insurance  operations  are conducted
through its wholly owned life insurance subsidiaries.

         Substantially  all of the Company's life insurance  policies are issued
to fund  prearranged  funeral  contracts  that are sold by National  Prearranged
Services,  Inc. ("NPS") and National  Prearranged  Services  Agency,  Inc. ("NPS
Agency").   NPS  is  an  affiliated  company  that  collects  all  payments  for
prearranged  funeral  contracts and remits;  such amounts to the Company  either
directly or through assumed reinsurance.

         The  Company was  incorporated  in Texas in 1980.  The  Company  formed
Memorial Service Life Insurance Company  ("Memorial") in 1986, acquired New Life
Insurance Company (formerly known as Lincoln Memorial Life Insurance Company) in
1992,  and Lincoln  Memorial Life  Insurance  Company  (formerly  known as World
Service Life Insurance Company of America) in 1998.

         Effective  December 31, 1998,  the Company  reorganized  its  insurance
company  subsidiaries.  The purpose of the  reorganization was to streamline and
consolidate  the Company's  insurance  operations  and  strengthen  the existing
capital  structure to  facilitate  the approval of  acquisitions  by  regulatory
authorities.  The reorganization was accounted for as a tax-free transaction and
had no impact on the  consolidated  financial  statements.  Concurrent  with the
reorganization,  the name of Lincoln Memorial Life Insurance Company was changed
to New Life  Insurance  Company  ("New Life") and the name of World Service Life
Insurance  Company of America was  changed to Lincoln  Memorial  Life  Insurance
Company ("Lincoln").

         Effective  September  1,  1997,  the  Company  acquired a block of life
insurance  and annuity  policies  from  Woodmen  Accident  and Life Company (the
"Woodmen  Block")  for a  purchase  price  of  approximately  $3.5  million.  In
connection with this transaction,  the Company assumed approximately $51 million
of insurance liabilities and received approximately $48 million in cash.

         Effective April 1, 1998, the Company acquired a block of life insurance
and annuity  policies  through  coinsurance  from World  Insurance  Company (the
"World Block") for a purchase price of approximately $2.2 million. In connection
with this  transaction,  the  Company  assumed  approximately  $21.9  million of
insurance liabilities and received approximately $19.9 million in assets.

         On May 15, 1998, the Company  acquired all of the outstanding  stock of
Lincoln for total consideration of $5.5 million.  Lincoln had no active policies
in-force;  however, Lincoln is licensed to conduct business in 42 states and the
District of Columbia.  This  acquisition  expanded the number of states in which
the Company is licensed to conduct business.

         On January 28, 1998, the Company  executed a definitive  stock purchase
agreement to acquire all of the  outstanding  stock of  Harbourton  Reassurance,
Inc.  ("Harbourton")  and  subsequently  filed an application to acquire control
with the  insurance  department  in  the State of  Delaware.  In March 1999, the
application was withdrawn by the Company, and a proposal to acquire Harbourton's
in-force business is pending.

Business Strategy

         The  Company's  intended  strategy is to grow its business by acquiring
blocks of in-force life  insurance and annuity  business and companies that have
blocks of such  business.  Any  decision  to acquire a block of  business  or an
insurance company will depend on the Company's assessment of various factors. No
assurance can be given that the Company will be successful in  consummating  any
acquisition,  or that any acquisition,  once completed,  will ultimately enhance
the Company's results of operations.

         The Company believes it is well positioned to enhance the profitability
of the businesses it acquires.  The Company believes its investments in computer
and  administrative  capabilities  will  allow it to add  additional  blocks  of
business  and life  insurance  companies  without  a  proportional  increase  in
operating  expenses.  In  addition  to  such  economies  of  scale  through  the
integration of systems and  administration,  the Company believes it can achieve
other cost savings through the elimination or reduction of management and staff,
home office and marketing expense where appropriate.

         By  contrast,   the  Lincoln   acquisition   was  of  a   substantially
non-operating  company acquired primarily for its state licenses. No significant
savings in expense were  anticipated as a result of this  transaction;  however,
the Company  believes the Lincoln  acquisition  afforded access to markets in 14
additional states more  expeditiously and for a cost lower than that which would
be  required if the  Company's  insurance  subsidiaries  had  obtained  licenses
themselves.

         Another  component of the  Company's  strategy is to grow by increasing
sales of its insurance to fund  prearranged  funeral  contracts  sold by NPS and
annuity  products issued by its subsidiary  insurers.  In addition,  the Company
believes its acquisitions may enhance its marketing capabilities by providing it
the opportunity to sell  additional  life insurance and annuity  products to the
policyholders whose business it has acquired.

         The Company  currently  markets  insurance  to fund  pre-need  products
through its affiliate,  National Prearranged  Services,  Inc. ("NPS") and credit
life and disability products through independent agents.

         The  Company  seeks to  acquire  in-force  blocks of  traditional  life
insurance  and  annuity  business  and seeks  products  that do not  strain  the
Company's  available  statutory  surplus.  The  Company  seeks  "seasoned"  life
insurance  business  that has been  in-force for several years in order to avoid
the higher rate of policy  lapses and  surrenders  normally  experienced  in the
early years after issue.  The assets  supporting the business to be acquired are
of special concern. The Company seeks investment  portfolios that are capable of
being restructured to provide yield and quality improvements consistent with the
Company's investment philosophy and reserving requirements.

         In addition  to the  insurance  product  type,  the  Company  considers
several other factors when evaluating an insurance  company  acquisition.  Among
other things, the Company seeks to identify  small-to-medium  size insurers that
have relatively high operating and marketing  expenses in relation to assets and
premiums and thereby provide  significant  opportunities to reduce such expenses
through application of the Company's cost reduction strategies.

         Once the Company has  identified a potential  acquisition  candidate it
will  undertake a more  detailed  evaluation  of the  business of the company it
considers acquiring. The Company prepares an actuarial valuation of the in-force
business to determine if the  business can produce  profits that are  consistent
with management's objectives.  In connection with its normal investigation,  the
Company will review claims  experience,  underwriting  standards and  mortality,
morbidity  and other  actuarial  experience of the  business.  In addition,  the
Company will assess the quality of the records kept and their compatibility with
the Company's computer systems in order to determine whether the business can be
assimilated by the Company in a timely and cost-effective manner.

         The Company may effect its acquisitions through the purchase of shares,
if the acquisition candidate is an insurance company, or a reinsurance agreement
if the proposed  acquisition  concerns a block of business.  In executing  stock
acquisitions,  the Company seeks to identify and manage  acquire risks and other
liabilities through seller contractual indemnification and other techniques.

National Prearranged Services

         NPS, an affiliate of the Company, has been in the business of marketing
prearranged  funeral  contracts since 1979 for funeral homes in Missouri,  Texas
and six other states, and is licensed to expand into an additional 22 states. In
addition to marketing,  NPS recruits,  trains and manages an agency field force,
which is  dedicated  to selling  only the  products of the  affiliated  group of
companies.  NPS  believes  that the  market  for  preneed  products  is  growing
significantly  with the aging of the U.S.  population.  The market  for  preneed
products  is  primarily  in the 50 and older age  group.  NPS's  strategy  is to
continue to capitalize on the demand for older age  products,  which  management
believes, will continue to present a growing market.

         The Company entered into an Exclusivity Agreement, dated April 1, 1998,
with NPS and NPS Agency, pursuant to which NPS and NPS Agency agreed to purchase
insurance policies to fund their prearranged  funeral business  exclusively from
the Company's  subsidiaries.  The Company agreed to pay, on a monthly basis,  an
amount equal to 2% of the face amount of such insurance  issued during the prior
month. The agreement expires in April 2003.

         A prearranged  funeral contract allows customers to purchase at current
prices services that may not be needed for many years.  Under a  prearrangement,
family members generally are removed from the planning that would otherwise have
been completed at the difficult time of death.  However, by paying for the costs
of  pre-planning,  the  client  loses use of any cash paid that  could have been
invested elsewhere. There is no affiliation between NPS and any funeral home for
which NPS markets prearranged funeral contracts.

         In  connection  with  issuing  insurance  policies to fund  prearranged
funeral  contracts,  except in  Missouri,  the  individual  owner of the  policy
assigns the policy to NPS and/or NPS Agency. As assignee,  NPS and/or NPS Agency
remit premiums to and receive policy benefits from the Company.  In the State of
Missouri,  a trust  (the  "Trust")  owns the  policies,  pays the  premiums  and
receives the benefits.  An independent  investment  advisor to the Trust directs
the monies in the Trust as to the purchase of insurance policies.

         NPS elects to invest in  insurance  policies  as one of the  methods of
funding such  contractual  obligations.  NPS could  invest in other  statutorily
appropriate  instruments  to fund such  obligations  but like most other preneed
sellers today,  prefers the use of insurance to do so. NPS determines whether to
purchase  an  insurance  policy  from the  Company or use its own  resources  to
satisfy its obligations  created under the prearranged funeral contract based on
the  individual  preneed  laws  in  existence  on  the  contract  date  and  the
underwriting  standards as established by the Company and the state in which the
purchaser resides. For example, in Missouri,  the Trust may choose to retain the
funds from the prearranged  funeral  contract instead of purchasing an insurance
policy because of the underwriting standards set by the Company when compared to
the underwriting  characteristics of the prearranged funeral contract purchaser.
The option to not purchase an insurance policy is not available in all states.

         Should NPS elect to purchase an  insurance  policy equal to the current
cost of the contracted funeral,  the insurance premiums to be charged are set by
the Company  based on actuarial  review and analysis of the  underwriting  risks
being assumed by the Company and the standardized  rates are provided to NPS. In
the event a particular insurance policy has proceeds in excess of contracted-for
funeral costs at the point of death,  NPS retains such proceeds as policyholder.
NPS (not the Company) is contractually  obligated to provide the  contracted-for
funeral  service at the point of death.  The death  benefits  provided under the
terms of the  insurance  policies  may be greater  than the cost of the  funeral
services  due to excess  interest  earnings  or  additional  insurance  benefits
provided under the terms of the participating  policies or from a decline in the
funeral service costs as contracted by NPS from the funeral homes.

Product Profitability

         The  long-term  profitability  of  insurance  products  depends  on the
accuracy  of the  actuarial  assumptions  that  underlie  the  pricing  of  such
products.  Actuarial  calculations for such insurance products, and the ultimate
profitability  of  such  products,   are  based  on  four  major  factors:   (i)
persistency;  (ii) mortality (for life insurance); (iii) return on cash invested
by the insurer during the life of the policy; and (iv) expenses of acquiring and
administering the policies.

Operations and Administration

         The  Company   emphasizes  a  high  level  of  service  to  agents  and
policyholders  and  strives  to  maintain  low  overhead  costs.  The  Company's
principal  administrative  departments are its financial,  policyholder services
and data processing  departments.  The financial  department provides actuarial,
accounting and budgeting  services and establishes  cost control systems for the
Company.  The  policyholder  services  department  reviews policy  applications,
issues and administers policies and authorizes  disbursements related to claims.
The  data   processing   department   oversees  and  administers  the  Company's
information processing systems.

         The Company has invested in data  processing  hardware and software and
employs its data processing capacity in all facets of its operations. All of its
Austin,  Texas and St. Louis,  Missouri operations are processed on a network of
personal  computers.  The  Company's  administrative  departments  use a  common
integrated  system  designed  to  permit  the  Company  to  function  relatively
efficiently,  control costs and maintain relatively low overhead.  The Company's
system  currently  is  servicing  approximately  100,000  policies.   Additional
policies can be added at a  relatively  low marginal  cost,  thereby  increasing
economies of scale.

         As  part  of  its  acquisition  strategy,  the  Company  has  developed
management  techniques to reduce costs by consolidating  and  standardizing  the
procedures  and  data  processing  systems  employed  in the  administration  of
acquired  companies  and blocks of  business.  The  Company  believes  that such
consolidation  and  standardization  permits the  efficient  combination  of the
facilities  and operations of the Company with those of the companies and blocks
of business that it acquires. As a result, many duplicative costs connected with
training and employing personnel and with leasing or owning offices,  marketing,
data processing equipment and other facilities are reduced or eliminated.

Investments

         The investment  income of the Company's  insurance  subsidiaries  is an
important part of its total revenues. Profitability is significantly affected by
spreads  between  rates  credited on insurance  liabilities  and interest  rates
earned on invested assets. As of December 31, 1998, the average, annual interest
rate credited on the Company's total reserve  liability was  approximately  7.3%
per annum,  and the average  yield of the  Company's  investment  portfolio  was
approximately  8.6%.  Increases or decreases in interest rates could increase or
decrease the interest rate spread  between  interest rates credited on insurance
liabilities  and  investment  yields,  which in turn could have a beneficial  or
adverse  effect  on the  future  profitability  of the  Company.  Sales of fixed
maturity  securities  that result in investment  gains also may tend to decrease
future interest yields from the portfolio.  State insurance laws and regulations
prescribe the types of permitted  investments and limit their  concentration  in
certain classes of investments.

         The  Company's   investment   strategy  is  to  maintain  primarily  an
investment  grade,  fixed maturity  portfolio,  provide  adequate  liquidity for
expected  liability  durations and other requirements and maximize total return.
Consistent with this strategy,  the Company  invests  primarily in securities of
the U.S. government and its agencies,  and collateralized  mortgage  obligations
("CMO's").  At December  31,  1998,  approximately  85% of the book value of the
Company's fixed maturity  investments  consisted of investment grade securities.
From time to time when opportunities  arise,  however,  limited amounts of below
investment grade securities may be purchased.

         The Company  periodically  reviews the percentage of its portfolio that
is invested in below  investment  grade  securities  and intends to decrease the
percentage  holdings  of such  securities  below the  December  31,  1998 level.
However,  the Company's policies in this regard are affected by market and other
conditions  and may  change  from time to time.  While  below  investment  grade
securities  generally  provide  higher yields,  they involve  greater risks than
investment  grade  securities  because their  issuers  typically are more highly
leveraged and more  vulnerable to adverse  economic  conditions  than investment
grade issuers.  In addition,  the trading markets for these securities are often
less liquid and efficient than the markets for investment grade securities.

Reserves

         In accordance with applicable  insurance laws, the Company's  insurance
subsidiaries  have  established  and  carry as  liabilities  in their  statutory
financial  statements  actuarially  determined reserves to satisfy their annuity
contract and life insurance policy obligations. Reserves, together with premiums
to be received on outstanding  policies and interest  thereon at certain assumed
rates,   are  calculated  to  be  sufficient  to  satisfy  policy  and  contract
obligations.  The actuarial  factors used in determining such reserves are based
on statutorily prescribed mortality tables and interest rates.

         The reserves recorded in the consolidated financial statements included
elsewhere in this report are calculated based on generally  accepted  accounting
principles  ("GAAP") and differ from those  specified by the laws of the various
states and  recorded in the  statutory  financial  statements  of the  Company's
insurance  subsidiaries.  These  differences  arise  from  the use of  different
mortality  tables and  interest  rate  assumptions,  the  introduction  of lapse
assumptions  into the reserve  calculation  and the use of the net level premium
reserve method on all insurance business.

         To determine policy benefit  reserves for its life insurance  products,
the  Company  performs  periodic  studies  to  compare  current  experience  for
mortality,   interest  and  lapse  rates  with  projected   experience  used  in
calculating the reserves.  Differences  are reflected  currently in earnings for
each period. The Company  historically has not experienced  significant  adverse
deviations from its assumptions.

Reinsurance

         The  Company  enters  into  coinsurance/funds   withheld  treaties  and
co/modco  reinsurance  agreements  with  reinsurers  to increase  its  statutory
surplus.  The  cost of the  increase  in  statutory  surplus  is  recognized  as
reinsurance  premiums ceded.  Consistent  with the general  practice of the life
insurance industry,  the Company has reinsured portions of the coverage provided
by its insurance  products with other insurance  companies  under  agreements of
indemnity  reinsurance.  Reinsurance is not maintained  with respect to products
currently  marketed by Memorial.  The policy risk retention limit on the life of
one individual does not exceed $50,000.

         Indemnity reinsurance agreements are intended to limit a life insurer's
maximum  loss on a  particular  risk or to obtain a greater  diversification  of
risk.  Indemnity  reinsurance  does not discharge  the primary  liability of the
original insurer to the insured.

Competition

         The life  insurance  industry is highly  competitive  and consists of a
large number of insurance  companies,  many of which have substantially  greater
financial  resources,  broader  and more  diversified  product  lines and larger
staffs than those possessed by the Company. Competition also is encountered from
the expanding  number of banks,  securities  brokerage firms and other financial
intermediaries  that are marketing  insurance  products and that offer competing
products such as savings  accounts and securities.  Competition  within the life
insurance  industry occurs on the basis of, among other things,  interest rates,
financial  stability,  policyholder  service and ratings  assigned by  insurance
rating organizations.

Dividends on Participating Policies

         The  determination  of  dividends  on  participating  policies  is  not
dependent on any  pre-determined  factor and is completely at the  discretion of
the boards of directors of the insurance  subsidiaries.  Because the Company and
NPS are affiliated  entities,  NPS, as the policyholder of a significant portion
of the Company's business,  may exercise significant influence over the decision
regarding  the  amount  and  timing of  policyholder  dividends.  The  insurance
subsidiaries  paid no dividends in 1998,  1997 or 1996 on it's direct  business.
Among  other  items,  low  levels  of  inflation  were a factor  for not  paying
dividends.  There  currently are no plans for paying  dividends on the Company's
direct business in the foreseeable future; however,  dividends could be declared
should circumstances  warrant. The most likely circumstance that may warrant the
declaration of  policyholder  dividends  would be a significant  increase in the
level of inflation. The declaration of policyholder dividends would, through the
provision of paid-up  additions rather than cash dividends,  provide  additional
death  benefits  under the  insurance  policies.  The  increased  level of death
benefits  would  contribute  to covering  the  presumed  increase in the cost of
funeral services to be provided in the future.  The ability to provide increased
benefits  under the terms of the  insurance  policies  issued as a  response  to
increased  levels of  inflation,  which,  in turn,  allows the Company to remain
competitive,  is  the  primary  reason  for  the  utilization  of  participating
policies. The Company does pay policyholder dividends on the World Block and the
Woodmen Block. Such amounts were $90,335 for the year ended December 31, 1998.

Regulatory Factors

         The Company's  insurance  subsidiaries are subject to regulation by the
insurance  regulatory  authorities in the states in which they are domiciled and
the insurance  regulatory  bodies in the other  jurisdictions  in which they are
licensed to sell  insurance.  The purpose of such  regulation  is  primarily  to
provide  safeguards  for  policyholders  rather than to protect the interests of
shareholders.  The insurance laws of various jurisdictions  establish regulatory
agencies with broad administrative  powers relating to the licensing of insurers
and their agents,  the  regulation of trade  practices,  management  agreements,
investments,   deposits  of  securities,  the  form  and  content  of  financial
statements,  rates charged by insurance  companies,  sales literature,  terms of
insurance  policies,  accounting  practices  and the  maintenance  of  specified
reserves, capital and surplus. The Company's insurance subsidiaries are required
to file detailed periodic financial reports with supervisory agencies in each of
the  jurisdictions  in which they do  business.  The  Company's  life  insurance
subsidiaries  are licensed in 42 states and the  District of Columbia.  In March
1998, the National Association of Insurance  Commissioners  ("NAIC") adopted the
Codification   of  Statutory   Accounting   Principles   ("Codification").   The
Codification,  which  is  intended  to  standardize  regulatory  accounting  and
reporting for the  insurance  industry,  is proposed to be effective  January 1,
2001. However,  statutory accounting  principles will continue to be established
by individual  state laws and permitted  practices and it is uncertain  when, or
if, the states in which the  insurance  companies  are  domiciled  will  require
adoption of Codification for the preparation of statutory financial statements.

         In December  1992,  the NAIC  adopted the  Risk-Based  Capital for Life
and/or Health  Insurers  Model Act (the "Model  Act").  The Model Act provides a
tool for insurance  regulators to determine the levels of capital and surplus an
insurer must  maintain in relation to its  insurance  and  investment  risks and
whether  there is a need for possible  regulatory  attention.  The Model Act (or
similar  legislation  or  regulation)  has been  adopted  in  states  where  the
Company's  insurance  subsidiaries  are  domiciled.   The  Texas  Department  of
Insurance  has  adopted  its own risk  based  capital  requirements,  the stated
purpose of which is to require a minimum  level of capital and surplus to absorb
the  financial,  underwriting  and  investment  risks assumed by an insurer.  At
December  31,  1998,  the  total  adjusted  capital  for  each of the  Company's
subsidiaries met or exceeded the required levels.

         Most states  have  enacted  legislation  regulating  insurance  holding
companies. The insurance holding company laws and regulations vary by state, but
generally  require  an  insurance  holding  company  and its  insurance  company
subsidiaries  licensed to do business in the state to register  and file certain
reports  with  the  regulatory  authorities,  including  information  concerning
capital  structure,   ownership,   financial  condition,   certain  intercompany
transactions  and general business  operations.  State holding company laws also
require  prior  notice  or  regulatory   agency  approval  of  certain  material
intercompany transfers of assets within the holding company structure.

         As a holding  company,  the  Company's  ability  to meet its  financial
obligations  and pay  operating  expenses  depends on the receipt of  sufficient
funds,  primarily  through dividends and management fees, from its subsidiaries.
As Texas domiciled insurance companies, Memorial, New Life, and Lincoln may not,
without the prior approval of the Texas Department of Insurance ("TDI"), pay any
dividend  or  distribution   which,   together  with  all  other  dividends  and
distributions  paid within the  preceding 12 months,  exceeds the lesser of: (i)
net gain from  operations;  or (ii) 10% of capital and surplus,  in each case as
shown in its most recent annual statutory financial statements.

         Under  Texas law,  Memorial,  New Life,  and Lincoln may not enter into
certain  transactions,  including  management  agreements and service contracts,
with members of its insurance  holding  company  system,  including the Company,
unless the insurance companies have notified the TDI of their intention to enter
into such transactions and the TDI has not disapproved of them within the period
specified by Texas law. Among other things, such transactions are subject to the
requirement that their terms be fair and reasonable and that the charges or fees
for services performed be reasonable.

         As part of their routine regulatory  oversight  process,  approximately
once every three to five years,  state insurance  departments  conduct  periodic
detailed  examinations of the books, records and accounts of insurance companies
domiciled in their states.  Memorial  underwent such an examination  during 1992
for the period ended  December 31, 1991.  New Life underwent such an examination
during  1992 for the  period  ended  March 31,  1992.  The final  reports on the
examinations   issued  by  the  TDI  did  not  raise  any  significant   issues.
Examinations  of the two  insurance  companies  for the  five-year  period ended
December  31, 1997  commenced  during the second  quarter of 1998.  Although the
final reports on such  examinations  have not yet been issued,  the Company does
not anticipate that significant issues will be raised in the reports.

         In October 1996, the TDI issued an order and letter to Memorial and New
Life,  respectively,  to  comply  with  certain  administrative  and  investment
guidelines,  including those relating to permissible  investments.  Memorial and
New Life had invested a portion of their assets in derivative instruments in the
belief that these  instruments  were allowed  under Texas  insurance  investment
guidelines. The Department alleged that these investments were not in compliance
with state  guidelines.  The Company  complied with the  Department's  position,
immediately  ceased  investing in  derivative  instruments  and  liquidated  its
existing  portfolio  with a net gain in  excess  of $1.0  million.  In May 1997,
Memorial  and New Life  demonstrated  to the  Department  that  they  had  fully
complied with all applicable guidelines and regulations, the companies agreed to
furnish  quarterly  compliance  reports  to the  Department  and the  Department
released  the  companies  from  the  order.   Subsequently,   Texas   investment
regulations  were changed to allow  investments  in  derivatives on a restricted
basis.

Employees

         At December 31, 1998, the Company had  approximately 70 employees.  The
Company believes that it enjoys good relations with its employees and agents.

Glossary

         The following are definitions of certain terms used in this Prospectus.
Where  appropriate,  in using such  terms,  the  singular  includes  the plural,
masculine includes feminine and/or neuter, and vice versa.

         "Actuarial  valuation"  means  the  appraisal  of a block of  insurance
business or an insurance company using the present value of future profits.  The
present value of future profits is calculated by discounting  projected earnings
using  various  actuarial  assumptions  such  as  estimations  regarding  future
mortality, expenses, interest rates, morbidity, cancellation rates, etc.

         "Annuity  policies"  means a form of insurance under which premiums are
paid to purchase an anticipated  periodic  benefit payment to begin at some date
in the future.

          "Blocks  of  in-force  business" means groups of insurance policies in
effect.

         "Co/modco  reinsurance" means a combination of coinsurance and modified
coinsurance  under which only a portion of the reserves are  transferred  to the
reinsurer  and the ceding  company  retains the  remaining  portion of reserves.
Under most  co/modco  agreements,  the  amount of  reserves  transferred  to the
reinsurer  is equal to the initial  ceding  allowance  thereby  eliminating  any
initial transfer of cash.

         "Coinsurance"  means  a  form  of  indemnity  reinsurance  under  which
reserves as well as the risk are transferred to the reinsurer.

         "Commissions" means amounts paid to agents under an agency agreement as
compensation for the sale of insurance policies.

         "Deferred   policy   acquisition   costs"  means   expenses   that  are
capitalizable  under generally  accepted  accounting  principles  ("GAAP").  The
expenses  must vary with the  production  of new  business and must be primarily
related to the production of new business.  Agents' first year  commissions are,
by far, the largest single component of deferred policy acquisition costs.

         "Funded  preneed  contract"  means a preneed  contract or a prearranged
funeral contract that has been fully paid for by the purchaser.

         "Funds withheld  agreements  (treaties)" means  reinsurance  agreements
under which funds that would normally be paid to a reinsurer are withheld by the
ceding  company to permit  statutory  credit for  non-admitted  reinsurance,  to
reduce a potential  credit risk or to retain  control  over  investments.  Under
certain conditions, the reinsurer may withhold funds from the ceding company.

         "Future policy  benefits" means a liability  established to provide for
the payment of policy benefits that are to be paid in the future.

         "GAAP benefit  reserves"  means a liability  established to provide for
the payment of future policy benefits. The reserves are calculated as the excess
of the present value of future policy  benefits over the present value of future
net premium  payments.  In order to calculate  the present value of benefits and
net premiums,  certain  actuarial  assumptions are made regarding  various items
(including,  without limitation,  mortality, expenses, interest rates, lapse and
cancellation rates).

         "Indemnity  reinsurance"  means  a  form  of  reinsurance  under  which
insurance risk is transferred from the ceding company to the reinsurer.

         "Lapse and  surrender  rates" means the rates at which  policies do not
renew by  paying  premiums  that are due or by  requesting  that the  policy  be
cancelled for its surrender value.

         "Lapse of insurance  policies"  means the  non-renewal  of an insurance
policy due to not paying the premiums when they come due.

         "Limited pay policies"  means the ordinary life insurance  policies for
which the benefit period is longer than the premium paying period.

         "Modified  coinsurance"  means a form of  coinsurance  under  which the
reserves are retained by the ceding company while the risk is transferred to the
reinsurer.  The ceding company is required to pay interest to replace that which
would have been earned by the reinsurer if it had held the reserve assets in its
own investment portfolio.

         "Morbidity" means the statistical rate at which insureds become sick or
have an accident that results in a health insurance claim.

         "Mortality" means the statistical rate at which insureds die.

         "Net level premium reserve method" means a reserve  calculation  method
whereby  the  net  premiums  used  for  reserving   purposes  bears  a  constant
proportional relationship to the gross premiums being charged.

         "Policy loan" means a loan made by an insurance  company using the cash
surrender  value of an insurance  policy as collateral for the loan. The maximum
policy loan  available will always be less than the cash value of the underlying
policy.

         "Policyholder  deposits"  means  under GAAP  accounting  practices  and
procedures,  premiums  for annuity  policies  are  classified  as  "Policyholder
deposits" rather than "Insurance premiums."

         "Prearranged  funeral contract" means an agreement under which a client
purchases  funeral  services to be performed at death.  The cost of such funeral
services  are equal to the cost at the time into which the  prearranged  funeral
contract  is  entered  and does not  change  regardless  of the date of death or
increases in the cost of funeral services to be provided.

         "Preneed contract" means the same as "prearranged funeral contract."

         "Reinsurance"  means an arrangement under which one insurance  company,
referred to as the reinsurer,  for  consideration,  agrees to indemnify  another
insurance company,  referred to as the ceding company,  against all or part of a
loss which the ceding company may incur under certain  policies of insurance for
which it has liability.

         "Reinsurance   agreement"   means   the  agreement  used  to  effect  a
reinsurance arrangement.

         "Reinsurance treaty" means another term for "reinsurance agreement."

         "Reserves" means a liability (or allocation of surplus)  established to
provide for a certain level of assurance that enough assets will be available to
pay future policy benefits.

         "Reserves  for  unearned  premiums"  means a liability  established  to
recognize  portions of premiums that have been received by the insurance company
but are for  insurance  coverage  extending  beyond  the close of the  financial
reporting period.

         "Retrocession  reinsurance" means the transfer of reinsurance risk from
an assuming reinsurer to another insurance company.

         "Single premium  policies"  means ordinary life insurance  policies for
which single, lump-sum premiums are paid.

         "Statutory   accounting  practices"  means  accounting  procedures  and
practices  prescribed  for insurance  companies by the National  Association  of
Insurance Commissioners and as adopted by the various state insurance regulatory
bodies.

         "Statutory  capital  and  surplus"  means  shareholders'  equity  under
statutory accounting practices.

         "Statutory  financial  statements" means financial  statements produced
under statutory  accounting practices and filed in each state that the insurance
company is licensed to do business.

         "Statutory  reserves" means reserves calculated  according to statutory
prescribed methods using state mandated assumptions with regard to mortality and
interest rates.

         "Underwriting  standards"  means standards set by an insurance  company
under which an insurance  applicant is reviewed in order for an insurance policy
to be issued.

Item 2.  Properties

         Memorial leases  approximately 25,000 square feet in an office building
located at 10 S. Brentwood,  St. Louis, Missouri under the terms of a lease that
expires in June 2002. Memorial also leases  approximately  10,000 square feet of
property at 1250 Capital of Texas Highway,  Building 3, Suite 100, Austin, Texas
under the terms of a lease that  expires in August  2002.  The Company  believes
that the  properties  currently  leased by Memorial are suitable for the current
operations  of the Company  and will allow for the  expansion  of the  Company's
business in the near future. As the Company's operation expands,  the leasing of
additional space in Austin,  Texas may be necessary.  The Company currently does
not foresee any material  difficulties with leasing additional space that may be
required in the foreseeable future.

Item 3.  Legal Proceedings

         NPS, an affiliate  of the Company,  along with New Life have been named
defendants  in a  previously  dismissed  class-action  lawsuit  that was refiled
during 1996 in St.  Louis,  Missouri,  City Circuit  Court.  The suit involves a
challenge  to NPS's  methods  of funding  pre-arranged  funeral  contracts  with
policies issued by the Company. The suit contains no specified dollar amount for
damages.  Both the Company and NPS believe that the claims are without merit and
a motion is pending  to dismiss  New Life from the case.  The  Company  does not
believe the outcome of this lawsuit will have a material  adverse  effect on its
financial condition, results of operations or cash flows.

         On December 31, 1998,  a suit was filed in the U.S.  District  Court in
Galveston,  Texas against the Company, along with Memorial and New Life alleging
trademark  infringement  regarding the use of the name "Lincoln  Heritage".  The
suit seeks  enjoinment  from the use of the name  "Lincoln  Heritage."  The suit
contains no specified dollar amount for damages. The Company believes the claims
are defensible  and without  merit.  The Company does not believe the outcome of
the lawsuit will have a material  adverse effect on its  consolidated  financial
condition, results of operations or cash flows.

         The Company also is subject to various  other claims and  contingencies
arising out of the normal  course of  business.  The Company  believes  that the
total amounts that will  ultimately  be paid, if any,  arising from these claims
and  contingencies  will not have a  material  adverse  effect on its  financial
condition, results of operations or cash flows.

Item 4.  Submission of Matters to a Vote of Security Holders

Not applicable.

Item 4A.  Executive Officers of the Registrant

See Part III, Item 10.


                                     PART II

Item 5.  Market for Registrant's Common Equity and Related Stockholder Matters

Market Price of Common Stock

         The  Company's  Common  Stock is traded on the Pacific  Stock  Exchange
under the symbol "LHC".  The range of high and low sale prices for the Company's
Common  Stock for the period  from  November  2, 1998 (the  closing  date of the
Company's  initial  public  offering)  through  December 31, 1998, was $7.50 and
$5.80, respectively.

         As of February 28, 1999,  the  approximate  number of  stockholders  of
record of  Common  Stock was 810 which  included  approximately  807  beneficial
holders of the Common Stock,  representing  persons whose stock is in nominee or
"street name" accounts through brokers.

Dividend Policy

         The Company has never declared,  nor has it paid, any cash dividends on
its Common  Stock.  The  Company  currently  intends to retain its  earnings  to
finance  future  growth  and,  therefore,  does not  anticipate  paying any cash
dividends on its Common Stock in the foreseeable  future. The Board of Directors
also plans to regularly  review the  Company's  dividend  policy.  The Company's
ability to pay dividends will be dependent,  in large measure, on its ability to
receive dividends and management fees from its life insurance subsidiaries.  The
ability of these  corporations to pay dividends and management fees, in turn, is
limited  pursuant to applicable  insurance laws. Any future  determination as to
the payment of dividends  will be at the discretion of the Board of Directors of
the Company and will depend on a number of factors,  including  future earnings,
capital requirements, financial condition and such other factors as the Board of
Directors may deem relevant.

Recent Sales of Unregistered Securities

         None.

Item 6.  Selected Financial Data

Selected Consolidated Financial and Other Data

         The following historical summary consolidated financial information has
been derived from the  consolidated  financial  statements of the Company.  This
selected  financial  data should be read in  conjunction  with the  accompanying
consolidated  financial statements of the Company and the related notes included
herein,  and the  information  set  forth  under  "Management's  Discussion  and
Analysis of Financial Condition and Results of Operations."
<PAGE>
<TABLE>
<CAPTION>


                                                       Year Ended December 31,
                                                   1998        1997(1)        1996         1995         1994  
                                            (amounts in thousands, except per share data)
<S>                                             <C>           <C>           <C>        <C>          <C>

Statement of operations data:

Premium income                                  $   41,363   $   38,044     $ 33,274    $  27,354    $  24,001
Net investment income and realized gains            12,575        8,838        5,729        4,514        3,908
Other revenue                                          748            -            -            -            -
                                                 ---------    ---------    ---------    ---------    ---------
     Total revenues                                 54,686       46,882       39,003       31,868       27,909

Benefits incurred                                   33,088       31,151       24,750       20,775       19,563
Other expenses (2)                                  19,142       13,404       13,351        9,625       11,848
                                                 ---------    ---------    ---------    ---------    ---------
Income (loss) before federal taxes                   2,456        2,327          902        1,468       (3,502)
Income taxes (benefits)                                440          672          197          317         (610)
                                                 ---------    ---------    ---------    ---------    ----------

Net income (loss)                                $   2,016    $   1,655    $     705    $   1,151    $  (2,892)
                                                 =========    =========    =========    =========    =========

Weighted average shares outstanding
     Basic                                           4,087        4,000        4,000        4,000        4,000
     Diluted                                         4,190        4,000        4,000        4,000        4,000
Earnings (loss) per share:
     Basic                                       $     .49    $     .41    $     .18    $     .29    $    (.72)
     Diluted                                           .48          .41          .18          .29         (.72)


                                                                           December 31,                      
                                                 1998(1)(3)    1997(1)        1996         1995          1994  
                                                 ----------   ---------    ---------    ---------    ----------
Balance sheet data:

Invested assets                                  $ 133,831    $ 120,041    $  59,919    $  56,082    $  43,608
Total assets                                       164,073      141,603       76,149       71,884       60,196
Total policy liabilities                           152,425      130,450       73,067       68,432       62,391
Shareholders' equity (deficit)                       8,815        6,883        1,856        2,713       (2,508)
- - ----------
</TABLE>

(1)  Comparison of selected  consolidated  financial  data in the table above is
     significantly  affected by the assumption through coinsurance of a block of
     life and annuity business from Woodmen Accident and Life Company  effective
     September  1, 1997.  The Company  received  $48,025 in cash in exchange for
     assuming $50,857 in insurance liabilities.  For the year ended December 31,
     1998,   amounts   related  to  the  Woodmen  Block  included   premiums  of
     approximately $58,  investment income of approximately  $1,227 for interest
     earned on the assets purchased with the cash received, benefits incurred of
     approximately  $909 in interest paid on policyholder  deposits and increase
     in future  policy  benefits.  As of December 31,  1998,  invested and total
     assets  included  approximately  $41,657  and policy  liabilities  included
     approximately $42,048 associated with the Woodmen Block.

(2)  Other  expenses  for  the years ended December 31, 1998 and 1997 are net of
     expense  reimbursements  from  NPS  in  the  amount  of  $2,254 and $2,695,
     respectively.

(3)  Comparison of selected  consolidated  financial  data in the table above is
     also affected by the assumption through  coinsurance of a block of life and
     annuity business from World Insurance  Company  effective on April 1, 1998.
     The Company  received $19,941 in assets in exchange for assuming $21,910 in
     insurance  liabilities.  During  1998,  the Company  retroceded,  through a
     coinsurance agreement,  50% of the life insurance assumed from the purchase
     of the World Block to Alabama Reassurance Company. As of December 31, 1998,
     invested  and  total  assets  included  approximately  $22,200  and  policy
     liabilities included approximately $21,800 associated with the World Block.

Item 7.  Management's Discussion and Analysis of Financial Condition and Results
of Operations

         The  following   should  be  read  in  connection  with  the  Company's
consolidated  financial  statements  and  related  notes,  and  other  financial
information included elsewhere in this report.

Overview

         The  Company  is a holding  company  for  operating  subsidiaries  that
consist  primarily of life insurance  companies.  The life  insurance  companies
primarily  write  policies sold by the Company's  affiliate,  NPS, in connection
with NPS's sale of prearranged  funeral contracts.  As a result of the growth in
the amount of  pre-arranged  funeral  contracts  sold by NPS over the past three
years, the Company's revenues have increased significantly. The Company's growth
also  resulted,  to a lesser  extent,  from the 1997  acquisition of the Woodmen
Block and the World Block (in-force insurance policies and annuities) in 1998.

         The Company's revenues are derived primarily from premiums on insurance
policies generated by NPS. In the event of a decline in NPS's preneed sales, the
Company's  future revenue growth could be impacted in the event that the Company
could not replace the NPS sales force with its own or another marketing entity's
sales  force.  Net  investment  income and realized  investment  gains also have
contributed  significantly  to total revenues as the Company's  invested  assets
have grown.

         The Company's expenses consist principally of benefits paid or accrued,
commissions  on the  sale of  policies  and  general  and  administrative  costs
associated with life insurance company operations.  The Company anticipates that
benefit costs and commissions  will continue to increase as the Company executes
its growth plans.  Although general and  administrative  costs have increased in
accordance with the growth in the Company's  business,  the Company believes its
infrastructure will support increasing levels of internal revenue growth without
the need for general and administrative expenses to increase at a similar rate.

         The Company's  insurance  subsidiaries  are subject to a high degree of
regulation from various state insurance administrators.  Such regulation governs
(among  other  things):  investment  policies;   financial  reporting;   capital
adequacy;  terms of policies;  and the ability of the Company's  subsidiaries to
pay dividends and management fees to the Company. In addition,  NPS's activities
in selling  prearranged  funeral contracts are highly regulated in the states in
which NPS does business.  These  regulatory  aspects and future changes  therein
could  materially  affect  the  Company's  financial  condition  and  results of
operations. See "Business - Regulatory Factors."

         The Company's strategy is to increase  shareholder value by growing its
insurance  business  through:  (i)  selected   acquisitions  of  life  insurance
companies and in-force life insurance policies and annuities; and (ii) increases
in life insurance policies arising out of prearranged  funeral contracts sold by
NPS. The  Company's  ability to acquire  such  companies  and  policies  will be
dependent  upon (among  other  things) its ability to  identify,  negotiate  and
complete  transactions  of favorable  values,  arrange  necessary  financing and
integrate and manage the acquisitions  after  completion,  including  preserving
customer  relationships.  There  can  be no  assurance  that  the  Company  will
successfully execute its strategy.

Results of Operations

         Comparison  of the Years  Ended  December  31,  1998 and 1997.  Premium
income  increased  $3.3  million,  or 9%,  from $38.0  million in the year ended
December 31, 1997 to $41.4 million in the year ended  December 31, 1998,  due to
higher sales volumes. Substantially all premium income was derived from NPS. The
fact that premium  income  increased only 9%, while the face amount of insurance
in-force  increased  15.9 % reflected  a shift in the  relative  proportions  of
policies sold from single pay to limited pay business  which is ultimately  more
profitable to the Company.

         Net investment income increased $4.4 million, or 72%, from $6.2 million
in the year ended  December 31, 1997 to $10.6 million in the year ended December
31, 1998.  This increase was  attributable  to a higher level of invested assets
(primarily  resulting  from the  Woodmen  Block and the World  Block).  Invested
assets increased by 11% in 1998 compared to 1997. There was a larger increase in
investment income due to the addition of the Woodmen Block late in 1997.

         Net realized gains decreased $730,000, or 27%, from $2.7 million in the
year ended  December  31, 1997 to $1.9  million in the year ended  December  31,
1998.  Gains were  recognized  in the year ended  December 31, 1998, on sales of
invested  assets.  However,  these  gains  were  partially  offset  by losses of
approximately  $1.0 million  realized on the sale of certain  investments  whose
market  values  declined  significantly  due to  announcements  of operating and
financial difficulties of the issuers of these investments.

         Other  revenue  for  the  year  ended  December  31,  1998  of $749,000
represents  primarily  a gain on the sale of a portion of the Company's in-force
life business.

         Benefits increased $1.9 million,  or 6%, from $31.2 million in the year
ended  December 31, 1997 to $33.1  million in the year ended  December 31, 1998,
due to increases in death  benefits and surrender  benefits in proportion to the
increases in overall policies in-force,  increases in future policy benefits due
to higher levels of policies  in-force,  and interest  credited to  policyholder
accounts  for the  Woodmen  Block  and the World  Block.  These  increases  were
partially offset by decreases in future policy benefits due to the impact of the
surrenders and deaths.

         Surrenders  increased from the year ended December 31, 1997 to the year
ended December 31, 1998 by $3.1 million.  This increase in surrenders was offset
by a corresponding change in the increase in future policy benefits.  Surrenders
generally  have little  impact on current year  operations  due to the fact that
surrender  benefits are fully  reserved  and as surrender  benefits are paid the
reserve for future policy  benefits is reduced by a  corresponding  amount.  The
more  significant  effect on operations  occurs in future years when the Company
loses future investment earnings on the business surrendered.

         Commissions  increased $5.7 million,  or 51%, from $11.2 million in the
year ended  December  31, 1997 to $16.9  million in the year ended  December 31,
1998,  due primarily to higher volumes of new policies when compared to the year
ended December 31, 1997.

         General expenses,  net of  reimbursements,  increased $2.5 million,  or
100%,  from $2.5 million in the year ended  December 31, 1997 to $5.0 million in
the  year  ended   December  31,  1998,   due  primarily  to  increased   policy
administration and general and administration  expenses as a result of increased
volume of business from new policies written, acquisitions of blocks of policies
such as the  purchase  of the  Woodmen  Block and the World  Block,  support for
increased   levels  of   acquisition   activities   and   regulatory   reporting
requirements,  and deferred  compensation  costs  associated  with the Company's
Long-Term Incentive Plan established in 1998.

         Taxes,  licenses, and fees increased $166,000, or 21%, from $782,000 in
the year ended  December  31, 1997 to $948,000  in the year ended  December  31,
1998, due primarily to fees associated with the routine  regulatory  examination
of the Company's  insurance company  subsidiaries which commenced in March 1998,
additional  fees  associated  with the Lincoln  acquisition as well as increased
taxes due to an increase in collected premiums.

         An increase in the  amortization  of the cost of policies  purchased of
$712,000 for the year ended December 31, 1998, compared to $262,000 for the year
ended  December  31, 1997,  was  primarily  attributable  to the purchase of the
Woodmen Block and the World Block.

         The  increase  in the  change  in  deferred  acquisition  costs of $2.9
million from $1.4 million for the year ended  December 31, 1997, to $4.3 million
for the year ended December 31, 1998, was due to the capitalization of the costs
of acquiring new business at a higher rate than the  amortization  of such costs
due to a higher volume of new policies issued.

         As a result of the  foregoing,  net income for the year ended  December
31,  1998 was $2.0  million,  or $0.49 and $0.48  per basic and  diluted  share,
respectively,  an increase  of 22%,  20% and 17%,  respectively,  over the prior
year.

         Comparison of the Years Ended  December 31, 1997 and December 31, 1996.
Premium  income  increased  $4.7 million,  or 14%, from $33.3 million in 1996 to
$38.0 million in 1997 due to an increase in the amount of new business  written.
The increase in new business  written was  primarily  the result of increases in
prearranged  funeral  contracts  sold by NPS.  Such  sales  increased  due to an
expansion of NPS's sales force.  In addition,  during 1997,  the Company and NPS
agreed to retroactively  increase premiums charged on certain policies issued by
the Company.  Such additional  premiums  included in revenues for the year ended
December 31, 1997 were $339,828.

         Net investment income and net realized gains increased $3.1 million, or
54%,  from $5.7  million in 1996 to $8.8  million  in 1997.  This  increase  was
attributable to a higher level of average invested assets  (primarily  resulting
from the  Woodmen  Block)  and a more  actively  managed  investment  portfolio.
Average invested assets  increased $31.7 million,  or 56%, from $56.5 million in
1996 to $88.2 million in 1997.

         Benefits incurred increased $6.4 million, or 26%, from $24.8 million in
1996 to $31.2 million in 1997  primarily due to an overall  increase in business
in-force  and  interest  credited  to  policyholder   accounts  related  to  the
acquisition of the Woodmen Block.

         Surrenders  decreased from 1996 to 1997 by $5.1 million.  This decrease
in  surrenders  was offset by a  corresponding  change in the increase in future
policy  benefits.  Surrenders  generally  have  little  impact on  current  year
operations  due to the fact that  surrender  benefits are fully  reserved and as
surrender benefits are paid the reserve for future policy benefits is reduced by
a corresponding  amount.  The more  significant  effect on operations  occurs in
future years when the Company loses future  investment  earnings on the business
surrendered.

         The  Company's  insurance  subsidiaries  have an agents'  contract (the
"Contract") with NPS and NPS Agency that obligates the Company to pay first-year
and renewal commissions on policies written by NPS and NPS Agency.

         Prior to January 1, 1997,  the Contract  called for maximum  first-year
commissions  of up to 23% of the face amount of policies  submitted  and renewal
commissions of up to 2% of the face amount of issued policies remaining in-force
in years two though six. In order to better match the commissions  paid with the
profitability of the underlying polices, effective January 1, 1997, the Company,
NPS and NPS  Agency  agreed to amend  the  Contract  to  provide  for  increased
first-year  commissions  of up to 31.5% of the face  amount  on  single  premium
policies and terminate  payments of renewal  commission on policies issued on or
before December 31, 1995. The effect of the amended agreement was a reduction in
the increase in future  policy  benefits of $1.1  million on policies  issued in
1997 and this effect net of $332,000 of income tax expense was  reflected  as an
increase in additional paid-in capital for the year ended December 31, 1997.

         Other  expenses  remained  relatively  unchanged  from  1996  to  1997;
however,   this  was  a  result  of  three   offsetting   factors:   (i)  policy
administration  and general  expenses  increased $1.2 million as a result of the
acquisition  of the Woodmen  Block,  (ii)  general and  administrative  expenses
decreased due to the initiation of a cost sharing  agreement between the Company
and NPS,  whereby NPS  reimbursed  the Company $2.7 million for a portion of its
general and  administrative  expenses  attributable  to NPS's business (the $2.7
million  was  based on costs  incurred  by the  Company  in 1997 for the  direct
benefit of NPS);  and (iii)  commissions  increased  $1.2  million due to higher
sales  levels.  The Company  and NPS are  affiliated  companies.  NPS was formed
earlier than the Company and, as such,  NPS assisted in the  development  of the
Company.  As the companies  grew, and with the  anticipation  of the addition of
outside  shareholders,  a more formal  relationship  among the  entities  became
advisable,  which resulted in the  development of the cost sharing  arrangement.
See Note 11 to the consolidated financial statements of the Company.

         Net income for the year ended  December 31, 1997 was $1.7  million,  or
$0.41 per basic and diluted share,  an increase of 135% and 128%,  respectively,
over the prior year.

Liquidity and Capital Resources

         The Company's insurance subsidiaries generally generate sufficient cash
receipts from premium collections and investment income to satisfy the Company's
obligations. The Company believes that the diversity of the investment portfolio
of  its  insurance  subsidiaries  provides  sufficient  liquidity  to  meet  its
operating cash requirements.

         Assets with a fair value of approximately $11.7 million at December 31,
1998 were on deposit with various state  regulatory  authorities.  Assets with a
fair value of  approximately  $55.1 million at December 31, 1998 were restricted
as to use from the  purchase  of the  Woodmen  Block,  the World Block and other
assumed business. See "Business -- Regulatory Factors."

         The Company's insurance  subsidiaries are restricted by state insurance
laws as to the  amount of  dividends  that they may pay to the  Company  without
prior notice to, or in some cases prior approval from,  their  respective  state
insurance departments. These restrictions on dividend distributions are based on
statutory  capital and surplus and  operating  earnings.  Statutory  surplus and
statutory operating results are determined according to statutes adopted by each
state in which the subsidiaries do business.  Statutory  surplus bears no direct
relationship  to  equity  as  determined  under  generally  accepted  accounting
principles.

         The Company's cash  requirements for 1999 and in the future will depend
upon mortality experience,  acquisitions,  timing of expansion plans and capital
expenditures.  Pursuant to its initial  public  offering in November  1998,  the
Company  issued 520,000 shares of common stock and realized net proceeds of $2.6
million.  The Company  believes  that  interest  earned on the net  proceeds and
anticipated revenue from operations should be adequate for the Company's working
capital  requirements of its existing  business over the next twelve months.  In
the event that the Company's plans or assumptions change, or if its requirements
to meet unanticipated changes in business conditions prove to be insufficient to
fund  operations,  the Company  could be required to seek  additional  financing
prior to that time.

         Changes in the Company's  consolidated  balance sheet between  December
31, 1998 and December 31, 1997,  reflect growth through  operations,  changes in
the fair value of actively managed fixed maturity and equity securities, changes
in the investment portfolio mix and the purchase of the World Block.

         Total cash and investments  increased  approximately $13.8 million from
$120.0  million at December  31, 1997 to $133.8  million at December  31,  1998,
primarily due to investment assets acquired with the purchase of the World Block
of $20  million.  During  1998 there was an increase  in  policyholder  loans to
related  parties of $5.8 million due to a change in  investment  strategy by NPS
offset by the cancellation of policies associated with the Woodmen Block. Due to
the low risk nature of these policy loans and their contract interest rates, the
Company  believes they afford  comparable  risk-adjusted  returns to alternative
categories  of  invested  assets.  The  policy  loans are fully  secured  by the
nonforfeiture  values of the  policies  so that,  in the event of  default,  the
Company would not be adversely affected,  except with respect to the future loss
of revenues on the policies  cancelled.  Changes in the separate  components  of
investment  assets  are due to the  portfolio  mix of the  Company's  investment
assets and  changes in the fair value of  balances  in  actively  managed  fixed
maturity  and  equity  securities.  See  Note  4 to the  Consolidated  Financial
Statements of the Company.

         Receivables  from related parties  increased $1.1 million from $478,000
at December  31, 1997 to $1.5 million at December  31,  1998,  due  primarily to
receivables due under the Company's cost sharing agreement with NPS.

         Deferred policy acquisition costs increased  approximately $4.3 million
from $12.6  million at December 31, 1997 to $16.9  million at December  31,1998,
due to increases in new policies issued and in-force.

         Fixed assets increased approximately $550,000 from $650,000 at December
31, 1997 to $1.2 million at December 31, 1998, due to expenditures for furniture
and  equipment  due to the  expansion of the  Company's  operations  and ongoing
development and modifications to the Company's software system.
         Cost of policies acquired  increased  approximately  $584,000 from $3.2
million at December 31, 1997 to $3.8  million at December  31, 1998,  due to the
acquisition of World Block offset by the amortization of costs.

         Goodwill increased approximately $640,000 from $773,000 at December 31,
1997 to $1.4 million at December 31, 1998,  due to the Lincoln  acquisition  and
other asset acquisitions.

         Future policy benefits increased approximately $16.4 million from $87.8
million at  December  31,  1997 to $104.2  million at December  31,  1998.  This
increase  was due to an  increase in the amount of new  policies  issued and the
acquisition of the World Block.

         Policyholder  deposits increased  approximately $5.6 million from $41.6
million at December 31, 1997 to $47.2 million at December 31, 1998. Policyholder
deposits are  comprised  primarily of annuities  acquired with the Woodmen Block
and the World Block.  The increase was due to the acquisition of the World Block
on April 1, 1998,  offset by  cancellations  of policies  and the absence of the
issuance of new annuity policies.

         The increase in shareholders' equity reflects the net proceeds from the
Company's  initial public  offering of $2.6 million and earnings in 1998 of $2.5
million,  offset by the increase in net  unrealized  depreciation  on securities
held available-for-sale of $2.8 million.

         During 1998 and 1996, the Company paid surrender benefits to NPS or the
Trust of  approximately  $2.0  million  and  $5.0  million,  respectively.  Upon
surrender,  NPS purchased new policies for the same insureds  using a portion of
the  surrendered  funds.  NPS has  committed  to the  Company  to pay all future
premiums due on the blocks of policies that were reissued.

Impact of Year 2000

         Many current installed computer systems and software products are coded
to accept  only  two-digit  entries in the date code  field and cannot  reliably
distinguish  dates  beginning  on January  1, 2000 from dates  prior to the year
2000. Many companies'  software and computer  systems may need to be upgraded or
replaced in order to correctly process dates beginning in 2000.

         Company Readiness

          The Company's  information  technology personnel recently assessed the
Company's  readiness to manage Year 2000 issues.  This  included a review of all
current  computer  systems in use, as well as  communications  with  significant
vendors and other third  parties to determine  the extent to which the Company's
operations are  vulnerable to third  parties'  failure to correct their own Year
2000  issues.  Based  on the  overall  assessment  performed,  the  Company  has
determined that it will not need to  significantly  modify or replace any of its
current  systems in order to comply with Year 2000 issues.  In  addition,  based
upon  communications  with  significant  vendors  and other third  parties,  the
Company is not aware of any material  impact from their systems  relating to the
transition to the Year 2000. However,  the Company has no means of ensuring that
these  entities  will be Year 2000  ready.  The  inability  of third  parties to
complete their Year 2000 programs in a timely manner could materially impact the
Company. The effect of non-compliant third parties is not determinable.

         Year 2000 Costs

         The  Company's  total  costs  of  Year  2000 efforts to date and future
anticipated costs have not and are not expected to be material.

         Risks Associated with the Company's Year 2000 Issues

         The Company expects its internal  systems to be Year 2000 compliant and
believes that the worst case  scenario  would result from vendors or other third
parties failing to achieve Year 2000 compliance.  Due to the general uncertainty
inherent  in the Year 2000  problem,  the  Company  cannot  predict  whether the
consequence  of Year 2000  failures will have a material  adverse  effect on the
Company's business, financial condition or results of operations. However, based
on  the  Company's  assessment  of its  internal  systems,  communications  with
significant  vendors and other third  parties,  the Company does not expect Year
2000 problems to result in a material adverse effect on the Company's  financial
position, results of operations or cash flows.

Forward-Looking Statements

         This report contains  forward-looking  statements within the meaning of
the "safe harbor" provisions of the Private Securities  Litigation Reform Act of
1995. Such forward-looking  statements are based on the beliefs of the Company's
management as well as on assumptions made by and information currently available
to the Company at the time such  statements  were made.  The Company can give no
assurance that the  expectations  indicated by such  forward-looking  statements
will be realized. If any of management's  assumptions should prove incorrect, or
if any of the  risks  and  uncertainties  underlying  such  expectations  should
materialize,  the  Company's  actual  results may differ  materially  from those
indicated by the forward-looking statements.

         The  following  factors that are not within the  Company's  control and
that may have a direct bearing on operating results include, but are not limited
to: (i) general  economic  conditions  and other factors,  including  prevailing
interest rate levels and stock market performance,  which may affect the ability
of the  Company  to  sell  its  products,  the  market  value  of the  Company's
investments and the lapse rate and profitability of the Company's policies; (ii)
the Company's ability to achieve anticipated levels of operational  efficiencies
at  recently   acquired   companies,   as  well  as  through  other  cost-saving
initiatives; (iii) mortality,  morbidity, and other factors which may affect the
profitability of the Company's insurance  products;  (iv) changes in the federal
income tax laws and  regulations  which may affect the cost of or demand for the
Company's  products;  (v)  increasing  competition  in the sale of the Company's
products;  (vi)  regulatory  changes or  actions,  including  those  relating to
regulation of financial  services  affecting (among other things) bank sales and
underwriting of insurance products, and regulation of the sale, underwriting and
pricing  of  insurance  products;  (vii)  the  availability  and terms of future
acquisitions;  and  (viii)  the risk  factors  or  uncertainties  listed  in the
Company's other filings with the Securities and Exchange Commission.

         Additionally,  the  Company  may  not  be  successful  in  identifying,
acquiring,  and  integrating  other  companies or their  business,  implementing
improved  management and accounting  information systems and controls and may be
dependent  upon  additional  capital and equipment  purchases for future growth.
There  may be other  risks  and  uncertainties  that  management  is not able to
predict.

         When  used  in  this  report,   the  words   "anticipate,"   "believe,"
"estimate," "expect," "intends," and similar expressions,  as they relate to the
Company are intended to identify forward-looking statements,  although there may
be certain forward-looking statements not accompanied by such expressions.

Accounting Standards

         In June 1997, the Financial  Accounting Standards Board ("FASB") issued
Statement  of  Financial   Accounting  Standards  ("SFAS")  No.  130,  Reporting
Comprehensive  Income. SFAS No. 130 establishes  standards for the reporting and
display of comprehensive income and its components  (revenues,  expenses,  gains
and losses) in a full set of general purpose financial statements.  SFAS No. 130
states  that all items  that are  required  to be  recognized  under  accounting
standards  as  components  of  comprehensive  income be  reported in a financial
statement  that is  displayed  with  the  same  prominence  as  other  financial
statements.  Comprehensive  income is defined as the total of net income and all
other  non-owner  changes in equity.  SFAS No. 130 is effective for fiscal years
beginning  after  December 15, 1997.  Restatement  of financial  statements  for
earlier periods provided for comparative purposes is required.  SFAS No. 130 had
no impact on the  financial  condition or results of  operations of the Company,
but required changes in the Company's disclosure and presentation  requirements.
The principal change was the disclosure of the components of total comprehensive
income within the Consolidated Statements of Shareholders' Equity.

         In June 1997, the FASB issued SFAS No. 131  Disclosures  About Segments
of an Enterprise and Related Information. SFAS No. 131 establishes standards for
disclosures  related  to  business  operating  segments.  SFAS  No.  131  had no
significant  effect on the disclosures  set forth in the Company's  Consolidated
Financial Statements.

         In  December   1997,  the  American   Institute  of  Certified   Public
Accountants  issued Statement of Position 97-3 Accounting by Insurance and Other
Enterprises  for  Insurance-related  Assessments  (SOP 97-3).  SOP 97-3 provides
guidance for determining when an insurance  company or other  enterprise  should
recognize a liability for  guaranty-fund  assessments and guidance for measuring
the  liability.  SOP 97-3 is effective for financial  statements of fiscal years
beginning after December 15, 1998. The Company  anticipates that the adoption of
SOP 97-3 will not have a material  effect on the Company's  financial  position,
results of operations or cash flows.

         In June 1998,  the FASB issued SFAS No. 133,  Accounting for Derivative
Instruments  and  Hedging  Activities.  SFAS No.  133  requires  that an  entity
recognize all  derivatives  as either assets or  liabilities in the statement of
financial  position and measure those instruments at fair value.  Changes in the
fair value of derivatives are recorded each period in current  earnings or other
comprehensive income, depending on whether a derivative is designed as part of a
hedge transaction, and if it is, the type of hedge transaction.  SFAS No. 133 is
effective for all fiscal quarters of fiscal years beginning after June 15, 1999.
The Company is assessing  the impact that the adoption of SFAS No. 133 will have
on  its   consolidated   financial   statements,   but  does  not  expect   such
implementation  to have a material  adverse  effect on its  financial  position,
results of operations or cash flows.

Item 7A.  Quantitative and Qualitative Disclosures about Market Risk

         Market risk is the risk of loss arising from adverse  changes in market
rates and prices.  The Company's primary market risk exposures are to changes in
interest  rates,  although the Company also has certain  exposures to changes in
equity prices.  The Company has no foreign exchange risk and no direct commodity
risk.  The  active  management  of  market  risk is  integral  to the  Company's
operations.  To manage  exposure to market risk,  the Company may  rebalance its
existing  asset or liability  portfolios,  change the  character of its existing
asset or  liability  portfolios,  change  the  character  of future  investments
purchased   or  use   derivative   instruments   to  modify  the   market   risk
characteristics  of existing  assets and  liabilities  or assets  expected to be
purchased.  The Company's market risk sensitive instruments are entered into for
purposes other than trading.

         The Company has investment guidelines that define the overall framework
for managing market and other investment risks, including the accountability and
control over these activities.  In addition, the Company has specific investment
policies for each of its subsidiaries  that delineate the investment  limits and
strategies  that are  appropriate  given each  entity's  liquidity,  surplus and
regulatory requirements.

Interest Rate Risk

         Interest  rate risk is the risk that the  Company  will incur  economic
losses due to adverse  change in interest  rates.  This risk arises from many of
the Company's primary  activities,  as the Company invests  substantial funds in
interest-sensitive assets and also has certain interest sensitive liabilities in
its life and annuity operations.

         The Company seeks to invest premiums and deposits to create future cash
flows that will fund  future  claims,  benefits  and  expense,  and earn  stable
margins across a wide variety of interest rate and economic scenarios.  In order
to achieve  this  objective  and limit its exposure to interest  rate risk,  the
Company  adheres to a philosophy  of managing the duration of assets and related
liabilities.

         The carrying value of the Company's investment portfolio as of December
31,  1998 was  $133.8  million,  of which  49% was  invested  in fixed  maturity
securities. The primary market risk to the investment portfolio is interest rate
risk associated with investments in fixed maturity securities. A 100 basis point
decrease  in  interest  rates  would  have  increased  anticipated earnings from
operations for the year ended December 31, 1998 by approximately $500,000, which
amount  represents the increase of investment income on the Company's investment
portfolio.  The effect on the market value of the portfolio would be to increase
the  value  by  approximately  $2.5 million.  The reverse effect would result if
interest rates increased by 100 basis points.

     The impact of a change in interest rates to the fair value of the Company's
policyholder  deposits would be immaterial due to the Company's  ability to vary
credited  interest  rates on annuity  policies.  The liability for future policy
benefits of $104.2 million is affected by anticipated  investment  earnings, but
such liability has been excluded from our analysis  because it is not considered
to be a financial instrument.

Equity Price Risk

         Equity  price risk is the risk that the  Company  will  incur  economic
losses due to adverse changes in a particular  stock or stock index. At December
31, 1998,  the Company had  approximately  $7.1 million,  or less than 6% of its
cash and investments, invested in equity securities. The effect of a ten percent
change in equity  prices would not  materially  impact the  Company's  financial
position, results of operations or cash flows.

Seasonality

         Historically,  the Company's revenues and operating results have varied
from quarter to quarter and are expected to continue to fluctuate in the future.
These  fluctuations  have been due to a number of  factors,  including  a higher
mortality rate of the Company's insureds during the winter months.

Item 8.  Financial Statements and Supplementary Data

         Reference is made to the financial  statements listed under the heading
"(a)1.  Consolidated  Financial  Statements" of Item 14 hereof,  which financial
statements are incorporated herein by reference in response to this Item 8.

Item  9.  Changes  in  and  Disagreements  with  Accountants  on  Accounting and
Financial Disclosure

         Information  regarding  the change of  accountants  for the  Company is
contained  in  "Independent   Public  Accountants"  in  the  Registrant's  Proxy
Statement for the 1999 Annual  Meeting of  Shareholders,  which  information  is
incorporated herein by reference.


                                    PART III

Item 10. Directors and Executive Officers of the Registrant

         Information  regarding the directors of the Company is contained  under
"Election of Directors" and "Voting  Securities and Principal  Holders  Thereof"
included in the  Registrant's  Proxy  Statement  for the 1999 Annual  Meeting of
Shareholders, which information is incorporated herein by reference.

         The following is a list, as of February 28, 1999, of the names and ages
of the executive  officers of the Company and all positions and offices with the
Company  presently  held by the person  named.  There is no family  relationship
between any of the named persons.

         The  name,  age and  position  with  respect  to each of the  executive
officers of the Company are set forth below:

         Nicholas M.  Powling,  50, has been a director,  the  President and the
Chief  Executive  Officer of the Company since April 1996.  Prior to joining the
Company, Mr. Powling was the Chief Financial Officer for Bankers Protective Life
Insurance Company in Austin, Texas from April 1993 to March 1996. Prior thereto,
Mr.  Powling  served as Vice  President  of Finance and then Vice  President  of
Mergers and Acquisitions at Associated Insurance Companies Inc. in Indianapolis,
Indiana from 1982 to 1993.

         Clifton Mitchell,  47, joined the Company in February 1998. Immediately
prior to that date, Mr.  Mitchell owned C. Mitchell  Company,  Inc. an actuarial
consulting  firm, and was the Company's  consulting  actuary.  Mr. Mitchell is a
Fellow  of the  Society  of  Actuaries,  a Member  of the  American  Academy  of
Actuaries and a Fellow of the Conference of Consulting  Actuaries and has been a
consulting  actuary  in private  practice  since  1983.  Mr.  Mitchell  has been
involved in insurance  acquisitions since 1978. Mr. Mitchell has been a director
and Executive Vice President-Actuarial of the Company since March 1998.

         The executive  officers were  appointed by and serve at the pleasure of
the Board of Directors of the Company.

         Section  16(a) of the  Securities  Exchange  Act of 1934,  as  amended,
requires the Company's  directors,  executive  officers and persons who own more
than ten percent of the Company's  outstanding  stock  ("Reporting  Persons") to
file  reports of  ownership  and changes in ownership  with the  Securities  and
Exchange Commission.  To the Company's knowledge,  based solely on its review of
such reports furnished to the Company and written  representations that no other
reports were required, all Section 16(a) filings requirements  applicable to the
Reporting  Persons were complied  with during the year ended  December 31, 1998,
except for Randall K. Sutton and Howard A. Wittner, who each filed a late Form 5
to report the purchase of shares of Common Stock.

Item 11. Executive Compensation

         Information   regarding   executive   compensation   is   contained  in
"Compensation  of  Executive  Officers,"  included  in  the  Registrant's  Proxy
Statement for the 1999 Annual  Meeting of  Shareholders,  which is  incorporated
herein by reference.

Item 12. Security Ownership of Certain Beneficial Owners and Management

         Information  regarding  security ownership of certain beneficial owners
and  management  is  contained  in  "Voting  Securities  and  Principal  Holders
Thereof,"  included  in the  Registrant's  Proxy  Statement  for the 1999 Annual
Meeting of Shareholders, which is incorporated herein by reference.

Item 13. Certain Relationships and Related Transactions

         Information regarding certain relationships and related transactions is
contained in "Certain Relationships and Related  Transactions,"  included in the
Registrant's Proxy Statement for the 1999 Annual Meeting of Shareholders,  which
is incorporated herein by reference.


                                     PART IV


Item 14.  Exhibits, Financial Statement Schedules and Reports on Form 8-K.

(a)  1.   Consolidated Financial Statements. See Index to Consolidated Financial
          Statements for a list of financial statements included in this Report.

     2.   Financial  Statement  Schedules.  The  following  financial  statement
          schedules  are  included  as part of this Report immediately following
          the Consolidated Financial Statements.

          Schedule  II  -  Condensed Financial Information of Registrant (Parent
          Company)
          Schedule III - Supplementary Insurance Information
          Schedule IV - Reinsurance

          All   other  schedules  are  omitted,  either  because  they  are  not
applicable,  not  required,  or because the information they contain is included
elsewhere in the consolidated financial statements or notes.

3.  Exhibits.  See Exhibit Index  immediately  preceding the Exhibits filed with
this report.

(b)      Reports on Form 8-K.

         A report on Form 8-K  dated  December  21,  1998,  was  filed  with the
         Commission  to  report  under  Item  4,  the  change  in the  Company's
         certifying accountant.

<PAGE>
                                   SIGNATURES

         Pursuant to the  requirements  of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the  undersigned,  thereunto duly  authorized,  on the 31st day of
March, 1999.


                             LINCOLN HERITAGE CORPORATION


                             By:               /s/   Nicholas M. Powling      
                                                   Nicholas M. Powling,
                                           President and Chief Executive Officer

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
this  report has been  signed  below by the  following  persons on behalf of the
Registrant and in the capacities indicated on the 31st day of March, 1999.


         Signature                        Title                        Date


/s/   Nicholas M. Powling      President and Chief Executive      March 31, 1999
- - --------------------------
    Nicholas M. Powling        Officer and Director


/s/   Clif Mitchell            Executive Vice President and       March 31, 1999
- - --------------------------
       Clif Mitchell           Director (Principal Financial
                               and Accounting Officer)


/s/   Brent D. Cassity         Chairman of the Board and          March 31, 1999
- - --------------------------
     Brent D. Cassity          Director


/s/   Randall K. Sutton        Vice President and Director        March 31, 1999
- - --------------------------
     Randall K. Sutton


/s/   Howard A. Wittner        Director                           March 31, 1999
- - --------------------------
     Howard A. Wittner


/s/   Paul J. Gallant          Director                           March 31, 1999
- - --------------------------
      Paul J. Gallant


/s/   Mark A. Turken           Director                           March 31, 1999
- - --------------------------
      Mark A. Turken




<PAGE>
                          LINCOLN HERITAGE CORPORATION

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
              (including notes applicable to the unaudited periods)


Item 8.  Consolidated Financial Statements and Supplementary Data

                   INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
                                                                            Page
The Company and Subsidiaries:


Independent Auditors' Report-Deloitte & Touche LLP.......................... F-1

Report of Independent Certified Public Accountants--Killman,
Murrell, and Company, P.C................................................... F-2

Consolidated Balance Sheets as of December 31, 1998 and 1997................ F-3

Consolidated Statements of Operations for the years ended
December 31, 1998, 1997 and 1996............................................ F-5

Consolidated Statements of Shareholders' Equity and Comprehensive
Income for the  years ended December 31, 1998, 1997 and 1996................ F-6

Consolidated Statements of Cash Flows for the years ended
December 31, 1998, 1997 and 1996............................................ F-7

Notes to Consolidated Financial Statements ................................. F-8




<PAGE>
                          INDEPENDENT AUDITORS' REPORT




Board of Directors and Stockholders
Lincoln Heritage Corporation
Austin, Texas

We have audited the accompanying  consolidated balance sheet of Lincoln Heritage
Corporation  and  subsidiaries  (the "Company") as of December 31, 1998, and the
related  consolidated   statements  of  operations,   shareholders'  equity  and
comprehensive  income and of cash flows for the year then ended.  Our audit also
included the financial statement schedules listed in the Index at Item 14. These
financial statements and financial statement schedules are the responsibility of
the Company's  management.  Our responsibility is to express an opinion on these
financial statements and financial statement schedules based on our audit.

We conducted our audit in accordance with generally accepted auditing standards.
Those standards  require that we plan and perform the audit to obtain reasonable
assurance   about  whether  the  financial   statements  are  free  of  material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

In our opinion,  such consolidated  financial  statements present fairly, in all
material respects,  the financial  position of Lincoln Heritage  Corporation and
subsidiaries at December 31, 1998, and the results of their operations and their
cash  flows for the year then  ended,  in  conformity  with  generally  accepted
accounting principles. Also, in our opinion, such financial statement schedules,
when considered in relation to the basic consolidated financial statements taken
as a whole, present fairly, in all material respects,  the information set forth
therein.




DELOITTE & TOUCHE LLP
March 26, 1999
Fort Worth, Texas




<PAGE>
               REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS




To the Board of Directors of
Lincoln Heritage Corporation:

We have audited the accompanying  consolidated balance sheet of Lincoln Heritage
Corporation (a Texas  corporation)  and subsidiaries as of December 31, 1997 and
the related  consolidated  statements of  operations,  shareholders'  equity and
comprehensive  income  and cash  flows for each of the two  years in the  period
ended  December  31,  1997.  These  consolidated  financial  statements  are the
responsibility of the Company's management.  Our responsibility is to express an
opinion on these consolidated financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable  assurance about whether the  consolidated  financial  statements are
free of material  misstatement.  An audit includes  examining,  on a test basis,
evidence  supporting the amounts and disclosures in the  consolidated  financial
statements.  An audit also includes assessing the accounting principles used and
significant  estimates  made by  management,  as well as evaluating  the overall
financial  statement  presentation.   We  believe  that  our  audits  provide  a
reasonable basis for our opinion.

In our opinion, the consolidated  financial statements referred to above present
fairly,  in all material  respects,  the financial  position of Lincoln Heritage
Corporation  and  subsidiaries as of December 31, 1997, and the results of their
operations  and their cash  flows for each of the two years in the period  ended
December 31, 1997, in conformity with generally accepted accounting principles.

Our audits  were  conducted  for the  purpose of forming an opinion on the basic
financial statements taken as a whole. Schedules,  II, III, and IV are presented
for the purposes of additional analyses and are not a required part of the basic
financial  statements.  Such  information  has been  subjected  to the  auditing
procedures  applied in the audit of the basic  financial  statements and, in our
opinion,  is fairly  stated in all  material  respects  in relation to the basic
financial statements taken as a whole.




KILLMAN, MURRELL & COMPANY, P.C.
Dallas, Texas
March 11, 1998




<PAGE>
<TABLE>
<CAPTION>

                          LINCOLN HERITAGE CORPORATION
                           Consolidated Balance Sheets


                                                         December 31,                
                                                    1998              1997       

                                     ASSETS
<S>                                            <C>               <C>

CASH AND INVESTMENTS
   Fixed maturities available for sale                            
     at fair value (amortized cost
     $68,201,939 and $44,085,520)              $   65,628,083    $   45,120,485
   Equity securities available for sale
     at fair value (cost $7,939,451 and
     $1,013,365)                                    7,121,000           794,870
   Policyholder loans                              17,257,122        11,457,962
   Cash and cash equivalents                       43,824,537        62,667,707
                                               --------------    --------------
     TOTAL CASH AND INVESTMENTS                   133,830,742       120,041,024
                                               --------------    --------------

Accrued investment income                             463,616           609,847
Accounts receivable from related party              1,535,926           478,362
Funds withheld by ceding company                      526,434           498,512
Deferred policy acquisition costs, net             16,881,478        12,554,870
Fixed assets, net                                   1,218,352           649,546
Cost of policies acquired, net                      3,833,659         3,249,365
Goodwill, net                                       1,413,550           773,436
Deferred tax assets, net                            3,364,638         2,394,970
Other assets                                        1,004,118           353,078
                                               --------------    --------------
   TOTAL                                       $  164,072,513    $  141,603,010
                                               ==============    ==============

</TABLE>


<PAGE>
<TABLE>
<CAPTION>


                          LINCOLN HERITAGE CORPORATION
                           Consolidated Balance Sheets
                                   (CONTINUED)


                                                         December 31,                
                                                    1998              1997       

                      LIABILITIES AND SHAREHOLDERS' EQUITY

<S>                                            <C>               <C>

LIABILITIES:
   Policy liabilities:                      
     Future policy benefits                    $  104,201,323    $   87,843,239
     Policyholder deposits                         47,163,465        41,613,697
     Claims and benefits payable                      650,000           689,000
     Premiums received in advance                     409,937           304,471
                                               --------------    --------------
        TOTAL POLICY LIABILITIES                  152,424,725       130,450,407
                                               --------------    --------------

     Income tax payable                                49,800         1,975,165
     Accounts payable and accrued expenses            656,089           334,776
     Accounts payable to related party                163,292            17,090
     Other liabilities                              1,964,045         1,942,861
                                               --------------    --------------
        TOTAL LIABILITIES                         155,257,951       134,720,299
                                               --------------    --------------

Commitments and Contingencies (Note 10)

SHAREHOLDERS'  EQUITY:
   Preferred stock ($0.01 par value;
       1,000,000 shares authorized;
       none issued)                                         -                  -
   Common stock ($0.01 par value;
       10,000,000 shares authorized,
       4,520,000 and 1,000,000 shares
       issued and outstanding,
       respectively)                                   45,200             10,000
   Additional paid-in capital                       4,734,350          2,075,576
   Retained earnings                                6,273,924          4,258,265
   Accumulated other comprehensive
       income (loss)                               (2,238,912)           538,870
                                               --------------    ---------------
        TOTAL SHAREHOLDERS' EQUITY                  8,814,562          6,882,711
                                               --------------    ---------------

        TOTAL                                  $  164,072,513    $   141,603,010
                                               ==============    ===============

</TABLE>


<PAGE>
<TABLE>
<CAPTION>


                                                    LINCOLN HERITAGE CORPORATION
                                                Consolidated Statements of Operations

                                                                      Years Ended December 31,                  
                                                          1998                  1997                  1996       
                                                   -----------------     -----------------     -----------------
<S>                                                <C>                   <C>                   <C>
                                                 
REVENUES                                         
     Life premiums                                 $     41,363,384      $      38,044,470     $      33,273,417
     Net investment income                               10,638,406              6,171,215             3,710,720
     Realized investment gains, net                       1,935,935              2,666,448             2,018,362
     Other revenue                                          747,848                      -                     -
                                                   ----------------      -----------------     -----------------
         TOTAL REVENUES                                  54,685,573             46,882,133            39,002,499
                                                   ----------------      -----------------     -----------------
                                                 
BENEFITS AND EXPENSES                            
     Death benefits                                      16,406,422             13,551,459            11,747,170
     Surrender benefits                                   3,165,939                115,758             5,167,946
     Increase in future policy benefits                  12,019,701             16,432,947             7,621,130
     Interest paid on policyholder deposits               1,495,680              1,051,087               214,054
     Commissions                                         16,850,227             11,247,606            10,043,563
     General expenses                                     7,211,722              5,211,651             3,856,016
     General expenses reimbursed by              
         related party                                   (2,253,644)            (2,695,091)                    -
     Taxes, licenses and fees                               948,452                782,470               720,278
     Amortization of cost of policies purchased             711,564                262,188                     -
     Change in deferred acquisition costs, net   
         of amortization                                 (4,326,608)            (1,405,263)           (1,269,257)
                                                   -----------------     ------------------    ------------------
                                                 
     TOTAL BENEFITS AND EXPENSES                         52,229,455             44,554,812            38,100,900
                                                   ----------------      -----------------     -----------------
                                                 
INCOME BEFORE INCOME TAXES                                2,456,118              2,327,321               901,599
                                                   ----------------      -----------------     -----------------
                                                 
INCOME TAXES                                     
     Current                                                 49,800              1,752,358               789,216
     Deferred                                               390,659             (1,080,463)             (592,247)
                                                   ----------------      ------------------    ------------------
     TOTAL INCOME TAXES                                     440,459                671,895               196,969
                                                   ----------------      -----------------     -----------------
                                                 
NET INCOME                                         $      2,015,659      $       1,655,426     $         704,630
                                                   ================      =================     =================
                                                 
Basic earnings per share                           $           0.49      $            0.41     $            0.18
                                                    ===============       ================      ================
                                                 
Diluted earnings per share                         $           0.48      $            0.41     $            0.18
                                                    ===============       ================      ================
                                                 
Weighted average shares outstanding:             
                                                 
Basic                                                     4,086,667              4,000,000             4,000,000
Diluted                                                   4,189,804              4,000,000             4,000,000
                                                 
                                                 
                                                 
</TABLE>


<PAGE>
<TABLE>
<CAPTION>


                                           LINCOLN HERITAGE CORPORATION
                                  Consolidated Statements of Shareholders' Equity
                                             and comprehensive income
                               FOR THE YEARS ENDED DECEMBER 31, 1998, 1997 AND 1996


                                               Total                   Additional    Accumulated Other
                                           Shareholders'     Common      Paid-in       Comprehensive        Retained
                                              Equity         Stock       Capital       Income (Loss)        Earnings 
<S>                                        <C>              <C>        <C>           <C>                  <C>

Balance, January 1, 1996                   $  2,713,460     $  1,000   $       40    $        805,211     $   1,907,209

Comprehensive income (loss) net of tax:
   Net income                                   704,630            -            -                   -           704,630

   Change in unrealized gains (losses)
     on available for sale securities
     net of tax of $804,531 and
     reclassification adjustment
     of $2,018,362                           (1,561,735)           -            -          (1,561,735)                -
                                           -------------
   Total comprehensive income (loss)           (857,105)           -            -                   -                 -
                                           -------------   ---------   -----------   -----------------    -------------
 
Balance, December 31, 1996                    1,856,355        1,000           40            (756,524)        2,611,839

   Transfer to common stock in connection
     with stock split and stock dividend              -        9,000            -                   -
(9,000)

   Retroactive premium increase treated
     as paid-in capital, net of income tax
     expense of $314,884                      1,259,536            -    1,259,536                   -                 -

   Benefit of reduction of future
     commissions treated as additional
     paid-in capital, net of tax expense
     of $332,000                                816,000            -      816,000                   -                 -

   Comprehensive income (loss), net of tax:
     Net income                               1,655,426            -            -                   -         1,655,426

     Change in unrealized gains (losses)
       on available for sale securities,
       net of tax of $667,325 and
       reclassification adjustment of
       $2,666,448                             1,295,394            -            -           1,295,394                 -
                                           -------------   ---------   -----------   -----------------    -------------

     Total comprehensive income               2,950,820            -            -                   -                 -
                                           -------------   ---------   -----------   -----------------    -------------

Balance, December 31, 1997                    6,882,711       10,000    2,075,576             538,870         4,258,265

   Transfer to common stock in connection
     with stock split and stock dividend              -       30,000      (30,000)

   Effect of stock options granted, net
     of applicable income tax effect
     of $70,652                                 137,147                   137,147

   Issuance of common stock                   2,556,827        5,200    2,551,627

Comprehensive income (loss), net of tax:
   Net income                                 2,015,659                                                       2,015,659

   Change in unrealized gains (losses)
     on available for sale securities,
     net of tax of $1,430,978 and
     reclassification adjustment of
     $1,935,935                              (2,777,782)                                   (2,777,782)
                                           -------------

   Total comprehensive income                  (762,123)                                                           

Balance, December 31, 1998                 $  8,814,562    $  45,200   $4,734,350    $     (2,238,912)    $   6,273,924
                                           =============   =========   ===========   =================    =============


</TABLE>


<PAGE>
<TABLE>
<CAPTION>


                                           LINCOLN HERITAGE CORPORATION
                                       Consolidated Statements of Cash Flows

                                                                    Years Ended December 31,                  
                                                        1998                  1997                 1996       
                                                 -----------------     -----------------     -----------------
<S>                                              <C>                   <C>                   <C>

OPERATING ACTIVITIES
Net income                                       $      2,015,659      $       1,655,426     $         704,630
Adjustments to reconcile net income to
cash provided by (used in) operating activities:
   Realized investment gains                           (1,935,935)            (2,666,448)           (2,018,362)
   Gain on sale of policies                              (590,142)                     -                     -
   Accretion of discount on investments                (1,990,046)              (458,056)              (47,604)
   Depreciation and amortization                          967,513                368,068                87,129
   Deferred income taxes                                  390,659               (699,519)             (238,533)
   Stock options issued                                   137,147                      -                     -
   Changes in operating assets and liabilities
     (net of effects of acquisitions)
     Accrued investment income                            195,231                (74,020)              (22,695)
     Accounts receivable from related party            (1,057,564)               188,843             1,687,680
     Funds withheld by ceding company                     (27,922)              (252,692)               76,605
     Deferred policy acquisition costs                 (4,326,608)            (1,405,263)           (1,269,257)
     Other assets                                        (484,307)              (627,109)              117,883
     Future policy benefits and deposit funds           1,553,757              5,573,366             4,842,595
     Claims and benefits payable                          (39,000)               (92,000)              141,000
     Premiums received in advance                         105,466                 92,022              (272,496)
     Income tax payable                                (1,813,790)             1,441,319               428,185
     Accounts payable and accrued expenses                321,067                106,465               (53,325)
     Accounts payable to related party                    146,202                 17,090               (62,304)
     Other liabilities                                   (103,816)             1,250,388                36,428
                                                 -----------------     -----------------     -----------------
         NET CASH PROVIDED BY (USED IN)
              OPERATING ACTIVITIES                     (6,536,429)             4,417,880             4,137,559
                                                 -----------------     -----------------     -----------------

INVESTING ACTIVITIES
   Proceeds from sales of available
     for sale investments                             342,392,212            166,376,535            37,390,456
   Purchase of available for sale investments        (365,281,067)          (106,684,537)          (50,999,200)
   Purchase of fixed assets                              (762,418)                     -                     -
   Other invested assets, net                                   -                      -             1,106,170
   Acquisition of subsidiary                           (5,041,514)                     -                     -
   Cash received from acquisition of life
     policies                                           18,272,718                     -                     -
   (Increase) decrease in policyholder
     loans issued                                       (4,298,499)          (10,699,794)              673,276
   Other, net                                            (145,000)                     -                     -
                                                 -----------------     -----------------     -----------------
     NET CASH PROVIDED BY (USED IN)
         INVESTING ACTIVITIES                         (14,863,568)            48,992,204           (11,829,298)
                                                 -----------------     ------------------    ------------------

FINANCING ACTIVITIES
   Capital contributions                                        -              2,075,536                     -
   Proceeds from stock offering                         2,556,827                      -                     -
                                                 ----------------      -----------------     -----------------
     NET CASH PROVIDED BY
         FINANCING ACTIVITIES                           2,556,827              2,075,536                     -
                                                 ----------------      -----------------     -----------------

NET INCREASE (DECREASE) IN CASH
     AND CASH EQUIVALENTS                             (18,843,170)            55,485,620            (7,691,739)

CASH AND CASH EQUIVALENTS,
     BEGINNING OF YEAR                                 62,667,707              7,182,087            14,873,826
                                                 ----------------      -----------------     -----------------

CASH AND CASH EQUIVALENTS,
     END OF YEAR                                 $     43,824,537      $      62,667,707     $       7,182,087
                                                 ================      =================     =================

SUPPLEMENTAL CASH FLOW INFORMATION
     INCOME TAXES PAID                           $      1,975,165      $         311,040     $          92,990
                                                 ================      =================     =================

</TABLE>


<PAGE>
NOTE 1.  BUSINESS

         Lincoln  Heritage  Corporation  (the  "Company")  is a  life  insurance
holding  company  engaged  in the  ownership  and  operation  of life  insurance
companies.  The Company also acquires  existing life insurance  policies  either
through direct purchase or the acquisition of insurance companies. The Company's
life insurance  operations are conducted through its wholly owned life insurance
subsidiaries  which are subject to regulation by the state insurance  department
where they are licensed and undergo periodic examinations by those departments.

         The majority of the Company's life insurance  premiums are derived from
the issuance of insurance policies to fund prearranged funeral contracts sold by
National  Prearranged  Services,  Inc.  ("NPS"),  a related party,  and National
Prearranged  Services Agency, Inc. ("NPS Agency").  Funeral  prearrangement is a
means through which a customer contractually agrees to the terms of a funeral to
be performed in the future. NPS or NPS Agency is the assignee and beneficiary of
substantially  all  policies  issued  directly  or  assumed  by the  Company  in
connection with prearranged funeral contracts.

         Effective  December 31, 1998,  the Company  reorganized  its  insurance
company  subsidiaries.  The purpose of the  reorganization was to streamline and
consolidate  the Company's  insurance  operations  and  strengthen  the existing
capital  structure to facilitate  the acceptance of  acquisitions  by regulatory
authorities.  The reorganization was accounted for as a tax-free transaction and
had no impact on the  consolidated  financial  statements.  Concurrent  with the
reorganization,  the name of Lincoln Memorial Life Insurance Company was changed
to New Life  Insurance  Company  ("New Life") and the name of World Service Life
Insurance  Company of America was  changed to Lincoln  Memorial  Life  Insurance
Company  ("Lincoln").  The reorganization had no effect on Memorial Service Life
Insurance Company ("Memorial").

NOTE 2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation

         The accompanying consolidated financial statements include the accounts
of the Company and its direct and indirect wholly owned subsidiaries,  Memorial,
New Life and Lincoln. These consolidated financial statements have been prepared
in accordance with generally  accepted  accounting  principles  ("GAAP"),  which
differ from statutory accounting practices prescribed or permitted by regulatory
authorities.  All intercompany accounts and transactions have been eliminated in
consolidation.  Certain  prior years amounts have been  reclassified  to conform
with the 1998 presentation.

Use of Estimates

         The preparation of consolidated financial statements in conformity with
GAAP requires  management  to make  estimates  and  assumptions  that affect the
reported  amounts of assets and liabilities and disclosure of contingent  assets
and liabilities at the date of the financial  statements and the reported amount
of revenues and expenses  during the  reporting  period.  Actual  results  could
differ significantly from those estimates.

         The  estimates  susceptible  to  significant  change  are those used in
determining  deferred policy acquisition costs, cost of policies purchased,  and
the liabilities for future policy  benefits,  policyholder  deposits and claims,
and benefits payable.  Although some variability is inherent in these estimates,
management believes the amounts provided are adequate.

Investments

         All  fixed   maturity  and  equity   securities   are   classified   as
available-for-sale  and,  accordingly,  such securities are carried at estimated
fair value.  The Company may sell these securities prior to maturity in response
to changes in interest rates,  issuer credit quality or liquidity  requirements.
Realized  gains and losses on the sale of investments  are determined  utilizing
the specific identification method. Unrealized gains and losses, net of tax, are
recorded as a component of accumulated  other  comprehensive  income, a separate
component of  shareholders'  equity.  The cost of fixed  maturity  securities is
adjusted for  amortization  of premiums and  discounts.  If the fair value of an
investment security declines for reasons other than temporary market conditions,
the carrying value of such security is written down to fair value by a charge to
operations.  Policyholder  loans are stated at their  current  unpaid  principal
balance, which approximates fair value.

Cash and Cash Equivalents

         For the purposes of  reporting  cash flows,  cash and cash  equivalents
includes  investments readily  convertible to cash with remaining  maturities at
date of  purchase of three  months or less.  Cash and cash  equivalents  include
commercial  paper and reverse  repurchase  agreements  that are carried at cost,
which approximates the fair value of the underlying securities.

         In order to increase the Company's  return on  investments  and improve
its liquidity,  the Company enters into overnight reverse repurchase agreements.
The Company  purchases U.S.  Treasury notes under agreements to resell such U.S.
Treasury  notes on a daily basis.  The Company does not take  possession  of any
securities  and records such  purchases as a book entry only. The amount at risk
on a daily basis, in the event of default by the counterparty, is minimal as the
carrying value of the underlying securities  approximates the fair value of such
securities.  At December  31, 1998 and 1997,  the  carrying  amount of overnight
reverse repurchase agreements was $4,274,884 and $29,512,372, respectively.

Goodwill

         Goodwill  represents  the  excess  of cost  over the fair  value of net
assets  acquired in  acquisitions  accounted  for by the purchase  method.  Such
amounts are being amortized on the straight-line basis as charges to income over
25 to 40 years.  Amortization  expense was $62,337,  $22,748 and $22,748 for the
years  ended  December  31,  1998,  1997  and  1996,  respectively.  Accumulated
amortization  was  $198,825  and  $136,488  as of  December  31,  1998 and 1997,
respectively.  The  carrying  value of goodwill is  periodically  evaluated  for
indications of impairment based upon estimates of future earnings.

Deferred Policy Acquisition Costs (DPAC)

         The costs of acquiring new business  generally  consist of commissions,
excluding renewal commissions  (approximately 90% of DPAC is commissions paid to
NPS),  and other costs of acquiring new business.  Such costs vary with, and are
primarily  related to, the  production of new business and are  capitalized  and
deferred to the extent that they are  recoverable  from  future  profits.  These
costs are amortized over the premium  paying periods of the related  policies in
proportion to the ratio of the annual premium  revenue to the total  anticipated
premium  revenue.  Anticipated  premium  revenue  was  estimated  using the same
assumptions used for estimating the liabilities for future policy benefits.

Cost of Policies Acquired

         The cost of policies  acquired  represents the  actuarially  determined
present  value of  projected  future  cash flows  from  acquired  policies.  The
projected future cash flows are based on actuarially  determined  projections of
future premiums,  mortality,  surrenders,  operating expenses, investment yields
and other factors. The projections consider all known or expected factors at the
acquisition date. Actual experience may vary from projections due to differences
in premiums collected,  investment spread, mortality costs and other factors and
any such differences are recorded in the period they are determined. The amounts
are  amortized  over the  lives of the  acquired  policies  in  relation  to the
remaining present value of the future cash flows from such policies.

Furniture and Equipment

         Furniture and equipment is carried at depreciated cost. Depreciation is
recorded using the  straight-line  method over the estimated useful lives of the
assets which range from five to seven years.  Depreciation expense was $193,612,
$83,132,  and $50,379 for the years ended  December  31, 1998,  1997,  and 1996,
respectively. Accumulated depreciation was $377,893 and $184,281 at December 31,
1998, and 1997, respectively.

Future Policy Benefits

         Future policy benefits are amounts that, when accumulated with interest
and future premiums, will provide for the payment of benefits arising out of the
insurance in-force.  The liabilities for future policy benefits and expenses for
limited pay life policies are computed using the net-level  premium method which
is based upon  assumptions as to investment  yields,  mortality and withdrawals.
Assumptions  are based  principally on  modifications  of the ultimate tables in
common  usage in the  industry.  Interest  assumptions  are 8% in years  one (1)
through five (5),  graded downward to 7.5% in years six (6) through fifteen (15)
and remain at 7.5% thereafter.

Claims and Benefits Payable

         The  liability  for  claims  and  benefits  payable  is based  upon the
estimated  amount  payable on claims  reported  prior to the balance  sheet date
which have yet to be settled,  claims  reported  subsequent to the balance sheet
date but  incurred  during the period  then ended,  and an estimate  (based upon
prior experience) of claims incurred,  but not yet reported.  Actual amounts may
differ from those estimated and any such  differences are recorded in the period
they are determined.

Premiums and Expenses

         The Company  primarily issues limited pay and single premium  policies.
Accordingly,  net  premiums  for direct and  assumed  policies  are  recorded as
revenues  and the  difference  between the gross  premium  received  and the net
premium is deferred and recognized in a constant  relationship  to the insurance
in-force.  Unearned premiums of $18,262,190 and $19,633,000 at December 31, 1998
and 1997,  respectively,  are included as a component of future  policy  benefit
liabilities  in the  accompanying  consolidated  balance  sheets.  The change in
unearned  premiums is reflected as a component of the increase in future  policy
benefits in the accompanying consolidated statements of operations.

         Benefits and expenses are  recognized  as a level  percentage of earned
premiums  by  providing  for future  policy  benefits  and  amortizing  deferred
acquisition costs.

         Receipts for annuities are classified as deposits  instead of revenues.
Accordingly,  annuity premium deposits and annuity benefit payments are recorded
as increases or decreases in a liability account rather than revenue or expense.
Revenues for annuity  policies are recorded for policy  administration  fees and
surrender  charges  while  expenses are  recorded  for interest  credited to the
policy account balances.

Reinsurance

         The Company's  subsidiaries  have coinsurance and modified  coinsurance
agreements with  reinsurers to increase their  statutory  surplus for regulatory
purposes.  The terms of reinsurance  agreements provide for all of the insurance
risk associated with the business ceded to be transferred to the reinsurer.  The
purpose of the agreements is to allow the Company's  insurance  subsidiaries  to
take credits for reserves ceded to the reinsurer which provides increases in the
insurance company's statutory surplus. The agreements provide for the profits of
the  reinsured  business to decrease  the amount of the  reserve  credit  taken,
thereby decreasing the insurance  company's  statutory  surplus.  Any losses are
retained by the reinsurer  for which a risk charge is paid.  The effect of these
agreements is that statutory  surplus for the Company's  insurance  subsidiaries
was  $10,450,767  and  $6,236,000   greater  at  December  31,  1998  and  1997,
respectively,  than what it would have been without these agreements.  Since the
primary liability of the Company to the insured has not been discharged  through
these  agreements  and  no  assets  have  been   transferred,   all  reinsurance
transactions except for the risk charge have been eliminated in the accompanying
consolidated financial statements.  The risk charge is recognized as reinsurance
premiums ceded.

         In the normal course of business, the Company has reinsured portions of
the coverage provided by its insurance  products with other insurance  companies
under indemnity reinsurance  agreements.  Indemnity  reinsurance  agreements are
intended  to limit a life  insurer's  maximum  loss on a  particular  risk or to
obtain  a  greater  diversification  of  risk.  Indemnity  reinsurance  does not
discharge the primary liability of the original insurer to the insured.

Participating Policies

         Participating  policies  represented  80% and 92% of the life insurance
in-force at December 31, 1998 and 1997, respectively. Determination of dividends
on  participating  policies is not  dependent on any factor and is completely at
the  discretion  of the  boards  of  directors  of the  insurance  subsidiaries.
Policyholder  dividends  of $90,335  were paid for the year ended  December  31,
1998. No policyholder dividends were paid during 1997 and 1996.

Income Taxes

         Income taxes are accounted for under the liability method. Deferred tax
assets and liabilities are  established  for temporary  differences  between the
financial  reporting  basis and the tax basis of assets and  liabilities  at the
enacted tax rates  expected to be in effect when the temporary  differences  are
expected to be recovered or settled. A valuation  allowance is provided if it is
more  likely  than not that some  portion of the  deferred  tax asset may not be
realized.  An increase or decrease  in the  valuation  allowance  is included in
income. In assessing the realization of deferred income taxes,  consideration is
given as to whether it is more likely than not the  deferred  tax assets will be
realized.   The  ultimate  realization  of  deferred  tax  assets  depends  upon
generating  future  taxable  income  during the  periods in which the  temporary
differences become deductible.

Stock Based Compensation

         In  1997  the  Financial   Accounting  Standards  Board  (FASB)  issued
Statement of Financial Accounting Standards (SFAS) No. 123, Accounting for Stock
Based Compensation. The Company has elected to continue following the accounting
guidance of Accounting  Principles  Board (APB) Opinion No. 25,  Accounting  for
Stock  Issued to  Employees  for  measurement  and  recognition  of  stock-based
transactions  with  employees.  No  compensation  cost is recognized for options
issued  when the  exercise  price of the  options is at least  equal to the fair
market  value of the  common  stock at the date of  grant.  Consistent  with the
provisions  of SFAS No. 123, the Company  discloses  the proforma  effect on net
income and earnings per share as if the Company had adopted SFAS No. 123

         For all options  granted to  individuals  that are not employees of the
Company, the Company follows the requirements of SFAS No. 123. Accordingly,  the
option  exercise  price will be  compared to the fair value of the option at the
date of grant and, to the extent that the fair value exceeds the option exercise
price,  compensation will be recognized in the consolidated financial statements
of the Company.

Stock Splits and Earnings Per Share

         On September 19, 1997, the Company effected a 100,000-for-1 stock split
in the form of a stock  dividend.  Upon  consummation  of such stock split,  the
Company had 1,000,000 shares of Common Stock issued and outstanding. On April 6,
1998,  the Company  effected a  3.2-for-1  stock  split,  in the form of a stock
dividend,  and on August 18,  1998,  the Company  declared  and paid a 25% stock
dividend.  The earnings per share of the Company for all periods  presented have
been  computed as if these  stock  splits and  dividends  occurred at January 1,
1996. The diluted earnings per share is computed using the treasury stock method
unless the effect is anti-dilutive. The 103,137 increase in the number of shares
from basic to diluted in 1998 is a result of the options outstanding.  There are
no  factors  that  affect  the net  income  amount  in the  earnings  per  share
computations.

Initial Public Offering

         In October, 1998, the Company completed its initial public offering and
issued 520,000 shares of its Common Stock at a price of $7.50 per share. The net
proceeds  were   approximately   $2,500,000,   after   underwriting   discounts,
commissions,  and other  offering  costs.  The net proceeds  were used to make a
capital  contribution  on December  31, 1998 to one of the  Company's  insurance
subsidiaries.

New Accounting Standards

         In June 1997,  the FASB issued SFAS No.  130,  Reporting  Comprehensive
Income.  SFAS No. 130  establishes  standards  for the  reporting and display of
comprehensive income and its components (revenues,  expenses,  gains and losses)
in a full set of general purpose financial statements.  SFAS No. 130 states that
all items that are  required to be  recognized  under  accounting  standards  as
components of comprehensive  income be reported in a financial statement that is
displayed with the same prominence as other financial statements.  Comprehensive
income is defined as the total of net income and all other non-owner  changes in
equity.  SFAS No. 130 is effective for fiscal years beginning after December 15,
1997.  Restatement  of financial  statements  for earlier  periods  provided for
comparative  purposes is required.  SFAS No. 130 had no impact on the  financial
condition or results of operations of the Company,  but required  changes in the
Company's disclosure and presentation requirements. The principal change was the
disclosure  of the  components  of and total  comprehensive  income  within  the
Consolidated Statements of Shareholders' Equity.

         In June 1997, the FASB issued SFAS No. 131,  Disclosures About Segments
of an Enterprise and Related Information. SFAS No. 131 establishes standards for
disclosures  related  to  business  operating  segments.  SFAS  No.  131  had no
significant  effect on the disclosures  set forth in the Company's  consolidated
financial statements.

         In  December   1997,  the  American   Institute  of  Certified   Public
Accountants issued Statement of Position 97-3, Accounting by Insurance and Other
Enterprises  for  Insurance-related  Assessments  (SOP 97-3).  SOP 97-3 provides
guidance for determining when an insurance  company or other  enterprise  should
recognize a liability for  guaranty-fund  assessments and guidance for measuring
the  liability.  SOP 97-3 is effective for financial  statements of fiscal years
beginning after December 15, 1998. The Company  anticipates that the adoption of
SOP 97-3 will not have a material  effect on the Company's  financial  position,
results of operations or cash flows.

         In June 1998,  the FASB issued SFAS No. 133,  Accounting for Derivative
Instruments and Hedging  Activities which  establishes  accounting and reporting
standards  for  derivative  instruments  and  hedging  activities.  SFAS No. 133
requires  that  an  entity   recognize  all  derivatives  as  either  assets  or
liabilities in the statement of financial position and measure those instruments
at fair value. Changes in the fair value of derivatives are recorded each period
in  current  earnings  or other  comprehensive  income,  depending  on whether a
derivative is designed as part of a hedge transaction, and if it is, the type of
hedge  transaction.  SFAS No. 133 is effective for all fiscal quarters of fiscal
years  beginning  after June 15, 1999.  The Company is assessing the impact that
the adoption of SFAS No. 133 will have on its consolidated financial statements,
but does not expect such implementation to have a material adverse effect on its
financial position, results of operations or cash flows.

NOTE 3.  COINSURANCE OF LIFE INSURANCE AND ANNUITY POLICIES

         On September 1, 1997,  the Company  coinsured a block of life insurance
and annuity  policies  from Woodmen  Accident  and Life  Company  (the  "Woodmen
Block").  The block of business consisted  primarily of deferred annuities which
are accounted for as investment contracts using deposit accounting.  The Company
assumed approximately  $51,311,000 of insurance and annuity reserves in exchange
for receiving $48,018,000 in cash. The net liabilities assumed, $3,293,000, plus
other costs  related to the  coinsurance  of the Woodmen  Block in the amount of
$218,000 have been shown as additions from  acquisitions to the cost of policies
purchased.

         Effective  April  1,  1998,  the  Company  coinsured  a  block  of life
insurance and annuity policies from World Insurance Company (the "World Block").
The  reserves  on the block of business  consisted  of  approximately  one-third
deferred  annuities,  one-third  interest  sensitive  life  insurance,  which is
accounted for as investment  contracts using deposit  accounting,  and one-third
traditional whole life insurance. The Company assumed approximately  $21,909,000
of insurance  and annuity  reserves in exchange  for  receiving  $19,941,000  in
assets. The net liabilities assumed, $2,205,716, plus other costs related to the
coinsurance of the World Block in the amount of approximately $200,000 have been
shown as additions from acquisitions to the cost of policies acquired.


<PAGE>
NOTE 4.  INVESTMENTS

         The  amortized  cost and  estimated  fair value of fixed  maturity  and
equity securities available for sale at December 31, 1998, were as follows:

<TABLE>
<CAPTION>
                                                                  Gross             Gross          Estimated
                                               Amortized        Unrealized        Unrealized         Fair
                                                  Cost            Gains             Losses           Value   
<S>                                         <C>               <C>               <C>              <C>

Fixed maturity securities
   U.S. government                          $   11,455,626    $     468,009     $    (184,543)   $  11,739,092
   Mortgage backed securities                   48,792,515          350,168          (483,129)      48,659,554
   Corporate bonds                               7,953,798                -        (2,724,361)       5,229,437
                                            --------------    -------------     --------------   -------------
     Total fixed maturity securities            68,201,939          818,177        (3,392,033)      65,628,083
Equity securities                                7,939,451        1,138,873        (1,957,324)       7,121,000
                                            --------------    -------------     --------------   -------------

     Total                                  $   76,141,390    $   1,957,050     $  (5,349,357)   $  72,749,083
                                            ==============    =============     ==============   =============
</TABLE>

         The  amortized  cost and  estimated  fair value of fixed  maturity  and
equity securities available for sale at December 31, 1997, were as follows:
  
<TABLE>
                                                                  Gross             Gross          Estimated
                                               Amortized        Unrealized        Unrealized         Fair
                                                  Cost            Gains             Losses           Value   
<S>                                         <C>               <C>               <C>              <C>

Fixed maturity securities
     U.S. government                        $   11,530,209    $     100,390     $     (17,876)   $  11,612,723
     Mortgage backed securities                 28,769,315          919,796          (127,599)      29,561,512
     Corporate bonds                             3,785,996          192,783         (  32,529)       3,946,250
                                            --------------    -------------     --------------   -------------
     Total fixed maturity securities            44,085,520        1,212,969          (178,004)      45,120,485
Equity securities                                1,013,365           42,500          (260,995)         794,870
                                            --------------    -------------     --------------   -------------

     Total                                  $   45,098,885    $   1,255,469     $    (438,999)   $  45,915,355
                                            ==============    =============     ==============   =============
</TABLE>

         Unrealized gains (losses) included in accumulated  other  comprehensive
income  (loss) are reported net of tax effect of $1,153,395 and $227,600 in 1998
and 1997, respectively.

         The amortized  costs and fair value of fixed  maturities  available for
sale at  December  31,  1998,  by  contractual  maturity  date are shown  below.
Expected  maturities  may  differ  from  contractual  maturities  since  certain
borrowers have the right to call or prepay  obligations  with or without call or
prepayment penalties.


<TABLE>
<CAPTION>


                                                       December 31, 1998       
                                                Amortized           Estimated
                                                  Cost              Fair Value 
<S>                                           <C>                  <C>

In one year or less                           $    124,976         $     126,101
In years two through five                        3,777,968             3,509,514
In years six through ten                         9,467,032             7,337,789
After ten years                                  6,039,448             5,995,125

Mortgage backed securities                      48,792,515            48,659,554
                                              -------------        -------------

     Total                                    $ 68,201,939         $  65,628,083
                                              =============        =============
</TABLE>

         Investments  in fixed  maturities  or equity  securities  in any single
entity in excess of 10% of shareholders'  equity at December 31, 1998 other than
investments  issued or guaranteed  by the United  States  government or a United
States government agency, were as follows:


<PAGE>
<TABLE>
<CAPTION>
                                                       December 31, 1998       
                                                Amortized           Estimated
                                                  Cost              Fair Value 
<S>                                           <C>                  <C>

CAI Wireless Systems                          $   1,657,191        $   1,198,745
American Telecasting                              1,561,754              657,380
CS Wireless Systems                               1,468,151            1,100,000
Wireless One, Inc.                                2,503,375            1,793,311
Autobond Acceptance Corporation                   3,324,512            1,875,000
Transnational Financial                           1,312,800              998,750
Westower Corporation                              2,202,392            3,285,000
</TABLE>

The Company invests in both investment  grade and below  investment  grade fixed
maturity securities.  At December 31, 1998,  approximately 15% of the book value
of the Company's fixed maturity investments  consisted of below investment grade
securities.

         Assets with a fair value of $11,648,261  at December 31, 1998,  were on
deposit with various state regulatory  authorities.  Assets with a fair value of
$55,141,485  at December 31, 1998,  were  restricted  as to use for the acquired
Woodmen Block, World Block and other assumed business.

         Major categories of investment income consisted of the following:

<TABLE>
<CAPTION>
                                           Years Ended December 31, 
                                    1998              1997            1996      
                               -------------    --------------    -------------
<S>                            <C>              <C>               <C>          
Fixed maturities               $   7,700,956    $    5,183,674    $   3,162,390
Equities                             292,440                 -                -
Policyholder loans                   774,306           243,879           64,430
Short-term investments             2,065,800           857,434          587,667
                               -------------    --------------    -------------
Gross investment income           10,833,502         6,284,987        3,814,487
Investment expenses                  195,096           113,772          103,767
                               -------------    --------------    -------------
     Net investment income     $  10,638,406    $    6,171,215    $   3,710,720
                               =============    ==============    =============


</TABLE>


Gross realized investment gains consisted of the following:

<TABLE>
<CAPTION>
                                           Years Ended December 31, 
                                    1998              1997             1996      
                               --------------   ---------------   --------------
<S>                            <C>              <C>               <C>          
Gross realized gains           $   4,198,392    $    2,929,348    $   2,188,649
Gross realized losses             (2,262,457)         (262,900)        (170,287)
                               --------------   ---------------   --------------

     Net realized
     investment gains          $   1,935,935    $    2,666,448    $   2,018,362
                               ==============   ===============   ==============
</TABLE>

         Proceeds from  disposals of  investments  in fixed  maturity and equity
securities  during  the years  ended  December  31,  1998,  1997,  and 1996 were
$342,392,212, $162,383,038 and $50,999,200, respectively.

NOTE 5.  REINSURANCE

         Reinsurance contracts do not relieve the Company from its obligation to
its policyholders. Failure of reinsurers to honor their obligations could result
in losses to the Company.  Consequently,  allowances are established for amounts
due from reinsurers  that are deemed  uncollectible.  The Company  evaluates the
financial condition of its reinsurers and monitors concentrations of credit risk
to minimize its exposure to significant  losses from  reinsurance  insolvencies.
Reinsurance  receivables were $11,000 and $23,000 at December 31, 1998 and 1997,
respectively.  Reinsurance  payables  were  $235,000 and $36,000 at December 31,
1998 and 1997, respectively.


<PAGE>
         The effect of reinsurance on premiums earned were as follows:

<TABLE>
<CAPTION>
                                           Years Ended December 31, 
                                    1998              1997             1996      
                               --------------   ---------------   --------------
<S>                            <C>              <C>               <C>          
Direct                         $  40,441,151    $   34,925,424    $  26,918,986
Reinsurance assumed                1,212,257         3,371,830        6,538,596
Reinsurance ceded                   (290,024)         (252,784)        (184,165)
                               --------------   ---------------   --------------

     Premiums earned           $  41,363,384    $   38,044,470    $  33,273,417
                               ==============   ===============   ==============
</TABLE>

         Death  benefits   incurred  on  the  business  assumed  were  $818,793,
$2,257,286,  and  $3,616,736,  for the years ended  December 31, 1998,  1997 and
1996,  respectively.  Recoveries of death benefits were not  significant  during
1998, 1997 and 1996 under reinsurance agreements.

NOTE 6.  FAIR VALUE OF FINANCIAL INSTRUMENTS

         In the  normal  course of  business,  the  Company  invests  in various
financial  assets,   incurs  various  financial   liabilities  and  enters  into
agreements  involving  off-balance-sheet  financial  instruments.  The following
estimated fair value amounts have been determined by the Company using available
market   information   and   appropriate   valuation   methodologies.   However,
considerable  judgment  is  necessarily  required  to  interpret  market data to
develop the estimates of fair value. Accordingly, the estimates presented herein
are not  necessarily  indicative  of the amounts the Company  could realize in a
current  market  exchange.  The  use  of  different  market  assumptions  and/or
estimation  methodologies may have a material effect on the estimated fair value
amounts.

         The  methods  and  assumptions  used to  estimate  the  fair  value  of
financial instruments are as follows:

(i)               The carrying value of cash and cash  equivalents  approximates
                  fair value due to the short maturities of these investments;
(ii)              Fair values of fixed  maturities  and equity  securities  with
                  active  markets  are  based  on  quoted  market  prices.   For
                  investments  not actively  traded,  fair values were estimated
                  using values obtained from independent pricing services;
(iii)             Fair value of  policyholder  loans  approximates  the carrying
                  amount of such  assets  because  the earned rate on the policy
                  loans approximates the Company's current portfolio yield;
(iv)              The  carrying  value of  accounts  receivable  and payable and
                  premiums  received in advance  approximates  fair value due to
                  their relatively short maturities; and
(v)               The  carrying  amount of  policyholder  deposits  approximates
                  their  fair value due to the  Company's  ability to adjust the
                  rate at which interest is credited to the accounts.

         Fair  values  and  carrying   amounts  for  the   Company's   financial
instruments are presented as follows:

<TABLE>
<CAPTION>
                                                                          December 31,                               
                                           --------------------------------------------------------------------------
                                                         1998                                    1997               
                                           -----------------------------------    -----------------------------------
                                                 Fair              Carrying              Fair              Carrying
                                                 Value              Amount               Value              Amount    

         <S>                               <C>                 <C>                <C>                <C>            
         Cash and cash equivalents         $    43,824,537     $    43,824,537    $    62,667,707    $    62,667,707
         Fixed maturity securities              67,257,686          67,257,686         45,120,485         45,120,485
         Equity securities                       7,121,000           7,121,000            794,870            794,870
         Accounts receivable                     1,535,926           1,535,926            478,362            478,362
         Policyholder loans                     17,257,122          17,257,122         11,457,962         11,457,962
         Policyholder deposits                  47,163,465          47,163,465         41,613,697         41,613,697
         Premiums received in advance              409,937             409,937            304,471            304,471
</TABLE>

<PAGE>
NOTE 7.  DEFERRED POLICY ACQUISITION COSTS AND COSTS OF POLICIES ACQUIRED

Deferred Policy Acquisition Costs 

         Deferred  policy  acquisition  costs ("DPAC") and the components of the
change in DPAC were as follows:

<TABLE>
<CAPTION>
                                           Years Ended December 31, 
                                  1998                1997             1996      
                               --------------   ---------------   --------------
<S>                            <C>              <C>                   <C>      
Balance, beginning of year     $  12,554,870    $   11,149,607        9,880,350
Change in balance:
   Deferrals                       8,926,805         4,161,506        3,932,030
   Amortization                   (4,600,197)       (2,756,243)      (2,662,773) 
                               --------------   ---------------   --------------
   Net change                      4,326,608         1,405,263        1,269,257
                               --------------   ---------------   --------------

 Balance, end of year          $  16,881,478    $   12,554,870    $   1,149,607
                               ==============   ===============   ==============
</TABLE>

         Approximately  90% of  deferred  costs are  commissions  paid to NPS, a
related  party,  or NPS Agency.  Other  costs  include  expenses  related to the
acquisition  and issuance of new policies,  such as the printing of policy forms
and underwriting expenses.

Cost of Policies Acquired

         The cost of policies acquired ("CPA") and the components of the changes
were as follows:

<TABLE>
<CAPTION>
                                               Years Ended December 31,     
                                          1998                       1997      
                                   ------------------         -----------------
<S>                                <C>                        <C>              
Balance, beginning of year         $        3,249,365         $               -
Additions from acquisition                  2,205,716                 3,511,553
Gross amortization                         (1,047,244)                 (348,933)
Interest                                      335,680                    86,745
CPA on policies sold                         (909,858)                        -
                                   ------------------         -----------------
Balance, end of year               $        3,833,659         $       3,249,365
                                   ==================         =================
</TABLE>

         Interest  is  accrued  on the  unamortized  balance  of  CPA  at  7.5%.
Approximately  8.2% of the  balance  at  December  31,  1998 is  expected  to be
amortized  during  each of the  next  five  years.  The  Company  had no  policy
acquisitions resulting in the recognition of CPA during or prior to 1996.

NOTE 8. CLAIMS AND BENEFITS PAYABLE

         Activity in the liability for life claims payable was as follows:

<TABLE>
<CAPTION>
                                            Years Ended December 31, 
                                    1998              1997             1996      
                               -------------    ---------------   --------------
<S>                            <C>              <C>               <C>          
Balance at January 1           $     689,000    $      781,000    $     640,000

Incurred related to:
     Current year                 16,387,714        13,573,754       11,812,138
     Prior year                       18,708           (22,295)         (64,968)
                               -------------    ---------------   --------------
         Total incurred           16,406,422        13,551,459       11,747,170
                               -------------    ---------------   --------------

Paid related to:
     Current year                 15,737,714        12,887,754       11,031,138
     Prior year                      707,708           755,705          575,032
                               -------------    ---------------   --------------

         Total paid              16,445,422         13,643,459       11,606,170
                               -------------    ---------------   --------------

Balance at December 31         $    650,000     $      689,000    $     781,000
                               =============    ===============   ==============
</TABLE>


<PAGE>
NOTE 9.  INCOME TAXES

         The  provision  for income taxes gives effect to permanent  differences
between income for financial reporting purposes and taxable income. Accordingly,
the effective income tax rate is less than the statutory federal corporate rate.
A  reconciliation  of the statutory income tax rate to the effective tax rate is
as follows:

<TABLE>
<CAPTION>
                                    1998              1997             1996       
                               --------------   ---------------   --------------

<S>                            <C>              <C>               <C>          
Tax at statutory rate          $     835,080    $      791,289    $     306,544
Small life insurance
     company deduction              (619,154)         (126,920)        (243,940)
Alternative minimum taxes                  -                 -          126,584
Other                                224,533             7,526            7,781
                               --------------   ---------------   --------------
Total tax expense              $      440,459   $      671,895    $     196,969
                               ==============   ===============   ==============

</TABLE>

         The tax effects of temporary  differences that give rise to significant
portions  of the  deferred  tax  assets and  deferred  tax  liabilities  were as
follows:

<TABLE>
<CAPTION>
                                                           December 31,                
                                                      1998             1997       
                                                ---------------   --------------

Deferred tax assets:

<S>                                             <C>               <C>          
Non life losses                                 $      728,753    $           -
Net unrealized losses on available
     for sale securities                             1,153,395                -
Policy reserves and policy funds                     7,991,569        4,684,072
Other liabilities                                       48,112           28,301
                                                ---------------   --------------

     Subtotal                                        9,921,829        4,712,373

Valuation allowance                                 (3,320,670)               -
                                                ---------------   --------------

     Total deferred tax assets,
          net of valuation allowance                 6,601,159        4,712,373
                                                ---------------   --------------
</TABLE>
<TABLE>
<CAPTION>

Deferred tax liabilities:

<S>                                              <C>              <C>
Net unrealized gains on available for sale
     fixed maturities and equity securities                  -          277,600
Deferred policy acquisition costs                    2,532,571        1,934,303
Other assets                                           703,950          105,500
                                                ---------------   --------------
Deferred tax liabilities                             3,236,521        2,317,403
                                                ---------------   --------------

     Net deferred tax assets                    $    3,364,638    $   2,394,970
                                                ===============   ==============
</TABLE>

         The  valuation  allowance  has  been  provided  to  reduce deferred tax
assets  to  an  amount  that  management   believes  is  more  likely  than  not
recoverable.

NOTE 10. COMMITMENTS AND CONTINGENCIES

Operating Leases

         The  Company  leases  office  space  under  two   noncancelable   lease
agreements accounted for as operating leases. Rental expense on operating leases
(exclusive  of other  expenses  payable  under  the  leases)  was  approximately
$710,000, $550,000 and $550,000 for the years ended December 31, 1998, 1997, and
1996,  respectively.  Future  minimum  lease  payments  under the terms of these
operating leases at December 31, 1998 are as follows:

<PAGE>
<TABLE>
<CAPTION>
<S>      <C>             <C>        
         1999            $   795,985
         2000                811,570
         2001                821,269
         2002                448,622
                         -----------
                         $ 2,877,446
</TABLE>



Legal and Other Proceedings

         NPS, a related party, along with New Life have been named defendants in
a previously dismissed  class-action lawsuit that was refiled during 1996 in St.
Louis,  Missouri,  City Circuit  Court.  The suit  involves a challenge to NPS's
methods of funding  prearranged  funeral  contracts with policies  issued by the
Company.  The suit contains no specified  dollar  amounts for damages.  Both the
Company  and NPS  believe  that the  claims  are  without  merit and a motion is
pending to dismiss the Company  from the case.  The Company does not believe the
outcome of this lawsuit  will have a material  adverse  effect on its  financial
condition, results of operations or cash flows.

         On December 31, 1998,  a suit was filed in the U.S.  District  Court in
Galveston,  Texas against the Company, along with Memorial and New Life alleging
trademark  infringement  regarding the use of the name "Lincoln  Heritage".  The
suit seeks  enjoinment  from the use of the name  "Lincoln  Heritage".  The suit
contains no  specified  dollar  amounts for  damages.  The Company  believes the
claims are  defensible  and  without  merit.  The  Company  does not believe the
outcome of the  lawsuit  will have a material  adverse  effect on its  financial
condition, results of operations or cash flows.

         The Company also is subject to various  other claims and  contingencies
arising out of the normal  course of  business.  The Company  believes  that the
total amounts that will  ultimately  be paid, if any,  arising from these claims
and  contingencies  will not have a  material  adverse  effect on its  financial
condition, results of operations or cash flows.

NOTE 11.  RELATED PARTY TRANSACTIONS

         Substantially  all of the Company's life insurance  policies are issued
to fund  prearranged  funeral  contracts  that are sold by National  Prearranged
Services,  Inc. ("NPS") and National  Prearranged  Services  Agency,  Inc. ("NPS
Agency").   NPS  is  an  affiliated  company  that  collects  all  payments  for
prearranged  funeral  contracts  and remits such  amounts to the Company  either
directly or through assumed reinsurance.

         In  connection  with  issuing  insurance  policies to fund  prearranged
funeral  contracts,  except in  Missouri,  the  individual  owner of the  policy
assigns the policy to NPS and/or NPS Agency. As assignee,  NPS and/or NPS Agency
remit premiums to and receive policy benefits from the Company.  In the State of
Missouri,  a trust  (the  "Trust")  owns the  policies,  pays the  premiums  and
receives the benefits.  An independent  investment  advisor to the Trust directs
the monies in the Trust as to the  purchase of  insurance  policies.  The policy
benefits  that  are paid in the  ordinary  course  of  business  includes  death
benefits,  surrender  benefits and policy  loans.  The Company is not subject to
significant  credit risk on the policy loans,  since the Company makes no policy
loans which  exceed the  reserves  held on the policy  securing the loan and the
Company has the right to deduct the loan amount from the death  benefit  payment
or from the cash surrender value. Substantially all premiums, death benefits and
surrender  benefits during the years ended December 31, 1998, 1997 and 1996 were
received from or paid to NPS, NPS Agency or the Trust.  At December 31, 1998 and
1997,  the  Company  had  policyholder  loans of  $15,556,437  and  $11,457,962,
respectively, on policies of which NPS is the beneficiary.

         The Company's  insurance  subsidiaries have a contract (the "Contract")
with NPS and NPS Agency that obligates the Company to pay first-year and renewal
commissions  on  policies  written  by NPS and  NPS  Agency.  Substantially  all
commissions  incurred  during the years ended December 31, 1998,  1997 and 1996,
were paid to NPS or NPS Agency.

         Prior to January 1, 1997,  the Contract  called for maximum  first-year
commissions  of up to 23% of the face amount of policies  submitted  and renewal
commissions of up to 2% of the face amount of issued policies remaining in-force
in years two though six. In order to better match the commissions  paid with the
profitability of the underlying polices,  effective January 1, 1997, the Company
and NPS and NPS Agency  agreed to amend the  Contract to provide  for  increased
first-year  commissions  of up to 31.5% of the face  amount  on  single  premium
policies and terminate  payments of renewal  commission on policies issued on or
before December 31, 1995. The effect of the amended  contract was a reduction in
the increase in future policy  benefits of $1,148,000 on policies issued in 1997
and this  effect  net of  $332,000  of income tax  expense  was  recorded  as an
increase in additional paid-in capital for the year ended December 31, 1997.

         During  1997,  the  Company  and NPS agreed to  retroactively  increase
premiums  charged  on  certain  policies  issued by the  Company.  The  policies
selected for the increase in premiums were those  policies that did not meet the
profitability  criteria  of the  Company.  No plans were found to have a premium
deficiency prior to 1997. The amount of the increased  premiums paid by NPS as a
result of this  retroactive  rate  adjustment  was  $1,923,000.  Premiums in the
amount of $1,574,420,  collected as a result of the retro-active rate adjustment
applicable  to years prior to January 1, 1997,  have been credited to additional
paid-in-capital, net of income tax effect of $314,884. Increased premiums in the
amount of $339,828  applicable  to the year ended  December 31, 1997,  have been
included in premium revenue.

         Effective  January 1, 1997,  the Company  entered  into a cost  sharing
agreement with NPS whereby NPS will reimburse the Company on a monthly basis for
a portion of certain  general and  administrative  costs paid for by the Company
for the benefit of NPS. Costs reimbursed under the agreement were $2,253,644 and
$2,695,091 for the years ended December 31, 1998 and 1997, respectively.

         Amounts  receivable  from  NPS at  December  31,  1998 and  1997,  were
$1,535,926 and $478,362,  respectively.  Amounts  payable to NPS at December 31,
1998 and 1997, were $65,000 and $17,090, respectively.

         The  majority  shareholder  of the  Company  has the right to cause the
Company to register the majority  shareholder's shares of common stock under the
Securities Act of 1993, for resale, at the expense of the Company.

         Effective  February 1, 1998, the Company purchased all of the assets of
C. Mitchell Co., Inc. for  $145,000.  The unpaid  balance of the purchase  price
bears  interest  at the rate of eight  percent  (8%) and is included as accounts
payable  to related  parties.  In  connection  with the sale of the assets of C.
Mitchell Co., Inc., Clif Mitchell,  a current  executive officer and director of
the Company, entered into a non-compete agreement with Clif Mitchell for the sum
of $60,000 payable in 15 equal installments beginning April 1, 1998.

NOTE 12.  EMPLOYEE BENEFIT PLAN

         The Company  offers all of its employees  who meet certain  eligibility
requirements  a savings  plan (the  "401K  Plan")  under  Section  401(k) of the
Internal  Revenue Code.  Each employee may elect to enter into a written  salary
deferral agreement under which an employee makes contributions to the 401K Plan.
In 1996, the Company began matching 12% of the employees'  contribution up to 6%
of their  salary.  For the years ended  December  31, 1998,  1997,  and 1996 the
Company contributed $8,683, $5,170 and $5,067, respectively, to the 401K Plan.

NOTE 13.  CONCENTRATIONS OF RISK

         At December 31, 1998 and 1997, the Company had significant  investments
in fixed maturity and short-term  securities that are either direct  obligations
of the U.S.  Government  or an agency  authorized  by the U.S.  Government.  The
Company periodically has significant investments in demand deposits in banks and
other financial  institutions that exceed federally insured amounts. The Company
had accounts  receivable  from NPS and NPS Agency of $1,535,926  and $478,362 at
December 31, 1998 and 1997, respectively.  In addition, at December 31, 1998 and
1997,  the  Company  had  policyholder  loans  outstanding  of  $15,556,437  and
$11,457,962,  respectively,  on  policies of which NPS is the  beneficiary.  The
policy loans are collateralized by the policy cash surrender values.

NOTE 14.  STATUTORY ACCOUNTING INFORMATION

         The Company's life insurance  subsidiaries  are required to file annual
statements with insurance regulatory authorities prepared on the statutory basis
of  accounting.  Statutory  accounting  practices  prescribed  or  permitted  by
insurance regulatory authorities for the Company's insurance subsidiaries differ
from GAAP.  The  statutory  net  income and  shareholders'  equity  reported  to
regulatory authorities as of and for the periods ended were as follows:
<TABLE>
<CAPTION>

                                        Years Ended December 31, 
                                    1998             1997              1996      
                               --------------   ---------------   --------------
<S>                            <C>              <C>               <C>          
Net income (loss)              $  (1,775,721)   $      530,509    $   2,597,707
Shareholders' equity               7,815,609         7,863,137        5,353,237
</TABLE>

         The ability of the life insurance subsidiaries to pay dividends or make
other  distributions is restricted by state insurance laws.  Determining factors
include,  but are not limited to, net income after tax and shareholder's  equity
as  reported  on a  statutory  basis.  At December  31,  1998,  no amounts  were
available for transfer to the parent  company by dividend,  loan or advance,  or
were available for such a transfer only with prior  regulatory  approval.  There
have  been no cash  dividends  paid by the life  insurance  subsidiaries  to the
parent since the formation or acquisition of the insurance subsidiaries.

NOTE 15.  ACQUISITIONS

         On May 15, 1998, the Company  purchased all of the outstanding stock of
Lincoln for approximately $5.5 million. Lincoln had no active policies in-force;
however,  Lincoln is licensed to conduct  business in 42 states and the District
of Columbia.  The  transaction  was accounted  for using the purchase  method of
accounting, and, accordingly,  the assets and liabilities were recorded at their
fair  market  value  at the  date of  acquisition.  The net  assets,  consisting
primarily of investment securities,  were approximately $5.1 million at the date
of  acquisition.  The  excess of the  purchase  price over the fair value of net
assets  acquired was recorded as goodwill.  The results of operations of Lincoln
for the period  subsequent  to May 15, 1998 have been  included in the Company's
consolidated  statements of operations.  The pro forma effect of the purchase of
Lincoln is immaterial.

NOTE 16.  STOCK OPTIONS

         Effective  April 6, 1998,  the Company  adopted  the  Lincoln  Heritage
Corporation  1998 Long-Term  Incentive Plan (the Plan).  The Plan allows for the
issuance of (i) stock options,  (ii) stock appreciation rights, (iii) restricted
shares of common stock, and (iv) performance awards. A total of 1,200,000 shares
of common stock have been reserved for issuance  under the Plan.  Options may be
exercised only if the  optionholder  remains  continuously  associated  with the
Company  from the date of grant to the  date of  exercise,  subject  to  certain
conditions as specified in the Plan. An option  granted under the Plan cannot be
exercised  later  than ten years from the date of the grant.  Any  options  that
expire  unexercised  or that  terminate  upon an  optionee's  ceasing his or her
association with the Company become  available once again for issuance.  Options
vest over 4 years in 25% increments commencing one year from date of grant.

         The Company recognizes  compensation  expense for stock options granted
to  employees  following  the guidance of APB No. 25.  Accordingly,  the Company
recognized  compensation expense of approximately $115,000 related to awards for
employees for the year ended December 31, 1998. Had the Company implemented SFAS
No.  123,  the  Company's   compensation   expense   would  have   increased  by
approximately  $40,000 and the  Company's  pro forma net income,  net income per
share  (basic) and net income per share  (diluted),  considering  the effects of
implementing  SFAS No. 123,  net of tax effects,  would have been  approximately
$2,500,000, $0.61, and $0.60, respectively.

         The Company recognizes  compensation  expense for stock options granted
to non  employees  in  accordance  with SFAS No.  123.  The  Company  recognized
compensation  expense of  approximately  $93,000 for the year ended December 31,
1998,  related to awards to  non-employees.  In  accordance  with SFAS No.  123,
Accounting for  Stock-Based  Compensation,  the fair market value of the options
granted to  non-employees  was  estimated on the date of grant using the minimum
value  approach.  The expected life of the options was 7.5 years,  the risk-free
interest  rate used was 6% and there were no  assumptions  as to  volatility  or
dividend  yield.  The  effect  of  applying  SFAS  No.  123 is  not  necessarily
indicative  of the  effects on future  years due to,  among  other  things,  the
vesting period of the stock options.

         A summary of the Company's stock option activity is as follows:

<TABLE>
<CAPTION>
                                                    Number            Option
                                                      of               price
                                                    shares           per share    

<S>                                             <C>               <C>          
Balance at January 1, 1998                      $            -    $           -
Granted                                                399,500             3.75
Forfeited                                               (3,750)            3.75
Exercised                                       ---------------   --------------
Outstanding at December 31,1998                 $      395,750    $        3.75        
                                                ===============   ==============

       Options exercisable at 12/31/98                       -
                                                ===============

       Available for future grant                      804,250
                                                ===============
</TABLE>

         The weighted average fair value of the options granted during the year
ended December 31, 1998 was $7.50 per share.

NOTE 17.  SUBSEQUENT EVENTS

         On January 28, 1998, the Company  executed a definitive  stock purchase
agreement to acquire all of the  outstanding  stock of  Harbourton  Reassurance,
Inc.  ("Harbourton")  and  subsequently  filed an application to acquire control
with the  insurance  department  in the State of  Delaware.  In March 1999,  the
application  was withdrawn by the Company and a proposal to acquire Harbourton's
in-force business is pending.

         The Company has  investments  in certain equity  securities  whose fair
values have  declined  significantly  from the fair values at December 31, 1998.
The declines may be for reasons other than normal market  fluctuations  that may
require the Company to  recognize a loss during the first  quarter of 1999.  The
Company is closely  monitoring  the  current  activities  of the issuers of such
securities.


<PAGE>
NOTE 18.  QUARTERLY RESULTS OF OPERATIONS (UNAUDITED)

         The following is a summary of unaudited quarterly results of operations
for 1998 and 1997:
<TABLE>
<CAPTION>
                                                          Year ended December 31, 1998 
                                            First            Second            Third           Fourth   

<S>                                      <C>            <C>               <C>               <C>         
Life premiums                            $ 7,256,760    $  13,476,192     $ 10,897,591      $  9,732,841
Net investment income                      2,252,156        2,580,793        2,840,302         2,965,155
Realized investment gains                    450,914          617,289          442,905           424,827
Net income (loss)                           (109,155)         120,522         (513,297)        2,517,589
Basic earnings (loss) per share                (0.03)            0.03            (0.13)             0.58
Diluted earnings (loss) per share              (0.03)            0.03            (0.13)             0.57
</TABLE>

<TABLE>
<CAPTION>

                                                          Year ended December 31, 1997 
                                            First            Second            Third           Fourth   

<S>                                      <C>            <C>               <C>              <C>          
Life premiums                            $ 8,630,747    $   8,705,537     $  8,483,146     $  12,225,040
Net investment income                      1,263,456        1,249,141        1,857,328         1,801,290
Realized investment gains                     20,748           86,343          562,781         1,996,576
Net income (loss)                           (226,279)        (126,705)         984,064         1,024,346
Basic earnings (loss) per share                (0.06)           (0.03)            0.25              0.25
Diluted earnings (loss) per share              (0.06)           (0.03)            0.25              0.25
</TABLE>

The  improvement in earnings in the fourth quarter 1998 as compared to the third
quarter  1998  included a gain from the sale of a portion of the World  Block of
approximately  $590,000.  From an  operational  perspective,  during  the fourth
quarter 1998,  estimates from prior periods for the reserve  liabilities and the
affiliated  party cost sharing agreement were calculated for the entire calendar
year.  Also,  the change in future policy benefit liabilities were significantly
lower  for  the  fourth  quarter  1998  which  reflects many factors such as the
seasonality of the Company's business.


<PAGE>
<TABLE>
<CAPTION>


Schedule II

                  Condensed Financial Information of Registrant
                  Lincoln Heritage Corporation (Parent Company)
                            Condensed Balance Sheets

                                                           December 31,              
                                                      1998             1997   

                                     Assets

<S>                                             <C>               <C>          
Cash and cash equivalents                       $      508,774    $         730
Accounts receivable                                     40,000                -
Accounts receivable from related party                  65,000                -
Investment in life insurance subsidiaries            9,899,154        6,881,981
Deferred tax assets, net                               330,752                -
                                                ---------------   --------------
              Total                             $   10,843,680    $   6,882,711
                                                ===============   ==============


                      Liabilities and Shareholders' Equity        

Accrued expenses                                $      155,949    $           -
Accounts payable to related party                    1,873,169                -
                                                ---------------   --------------
              Total liabilities                      2,029,118                -

Shareholders' Equity:

Preferred stock ($.01 par value; authorized,
     1,000,000 shares; issued, no shares)                    -                -
Common Stock ($0.01 par value; 10,000,000
     shares authorized; 4,520,000 and
     1,000,000 shares issued and outstanding,
     respectively)                                      45,200           10,000
Additional paid-in capital                           4,734,350        2,075,576
Retained earnings                                    6,273,924        4,258,265
Accumulated other comprehensive income (loss)       (2,238,912)         538,870
                                                ---------------   --------------

              Total shareholders' equity             8,814,562        6,882,711
                                                ---------------   --------------

              Total                             $   10,843,680    $   6,882,711
                                                ===============   ==============
</TABLE>

















See Note to Condensed Financial Statements.

<PAGE>
<TABLE>
<CAPTION>


Schedule II

                  Condensed Financial Information of Registrant
                  Lincoln Heritage Corporation (Parent Company)
                       Condensed Statements of Operations


                                           Years ended December 31, 
                                    1998             1997              1996   
                               --------------   ---------------   --------------

Revenues

<S>                            <C>              <C>               <C>          
Net investment income          $      13,514    $            -    $           -
                               --------------   ---------------   --------------
     Total revenues                   13,514                 -                -
                               --------------   ---------------   --------------

Expenses

General expenses                   1,194,114                 -                -
                               --------------   ---------------   --------------
     Total expenses                1,194,114                 -                -
                               --------------   ---------------   --------------

Income before income taxes
     and equity in
     undistributed net income
     of subsidiaries              (1,180,600)                -                -

Income taxes
   Current                           (70,652)                -                -
   Deferred                         (330,752)                -                -
                               --------------   ---------------   --------------
     Total income taxes             (401,404)                                  

Income before equity in
     undistributed net income
     of subsidiaries                (779,196)                -                -

Equity in undistributed net
     income of subsidiaries        2,794,855         1,655,426          704,630
                               --------------   ---------------   --------------


Net income                     $   2,015,659    $    1,655,426    $     704,630
                               ==============   ===============   ==============
</TABLE>


















See Note to Condensed Financial Statements.



<PAGE>
<TABLE>
<CAPTION>


Schedule II

                                   Condensed Financial Information of Registrant
                                   Lincoln Heritage Corporation (Parent Company)
                                        Condensed Statements of Cash Flows

                                                                       Years ended December 31,            
                                                               1998              1997             1996    
                                                            -----------      -----------      ------------

CASH FLOWS FROM OPERATING ACTIVITIES:

<S>                                                        <C>              <C>               <C>        
Net income                                                 $ 2,015,659      $ 1,655,426       $   704,630

Adjustments to reconcile net income to net cash
     provided by operating activities:
Deferred income taxes                                         (330,752)               -                 -
Stock options issued                                           137,147                -                 -
Increase in accounts receivable                                (40,000)               -                 -
Increase in accounts receivable and payable
     to related party                                        1,808,169                -                 -
Increase in accrued liabilities                                155,949                -                 -
Equity in undistributed net income of subsidiaries          (2,794,855)      (1,655,426)         (704,630)
                                                           ------------      -----------      ------------
NET CASH PROVIDED BY
     OPERATING ACTIVITIES                                      951,317                -                 -
                                                           ------------      -----------      ------------


CASH FLOWS FROM INVESTING ACTIVITIES:
Capital contributions to subsidiaries                       (3,000,100)               -                 -
                                                            -----------      -----------       -----------
NET CASH USED IN INVESTING
     ACTIVITIES                                             (3,000,100)               -                 -
                                                           ------------      -----------       -----------


CASH FLOWS FROM FINANCING ACTIVITIES:
Net proceeds from issuance of common stock                   2,556,827                -                 -
                                                           ------------      -----------       -----------
NET CASH PROVIDED BY FINANCING
     ACTIVITIES                                              2,556,827                -                 -
                                                           ------------      -----------       -----------

NET INCREASE IN CASH AND
     CASH EQUIVALENTS                                          508,044                -                 -

CASH AND CASH EQUIVALENTS,
     BEGINNING OF YEAR                                             730              730               730
                                                           ------------      -----------       -----------

CASH AND CASH EQUIVALENTS,
     END OF YEAR                                              $508,774             $730              $730
                                                           ============      ===========       ===========
</TABLE>









See Note to Condensed Financial Statements.





<PAGE>
                     NOTE TO CONDENSED FINANCIAL STATEMENTS





The accompanying  condensed  financial  statements should be read in conjunction
with the consolidated financial statements and notes thereto of Lincoln Heritage
Corporation and subsidiaries.




<PAGE>
<TABLE>
<CAPTION>



                                                                               
Schedule III


                                                 Supplementary Insurance Information


                  Deferred
Segment            policy     Future policy   Unearned  Other policy   Premium       Net       Benefits,   Amortization    Other
                 acquisition    benefits,     premiums   claims and    revenue     investment   claims,    of deferred   operating
                    costs     losses, claims              benefits                   income   losses and      policy      expenses
                                 and loss                 payable                             settlement   acquisition
                                 expenses                                                      expenses        costs              

Life Insurance:

<S>              <C>           <C>           <C>        <C>          <C>          <C>          <C>         <C>          <C>
Year ended
12/31/98         $ 16,881,478 $  152,014,788 $  409,937 $       -0-  $ 41,363,384 $10,638,406 $ 33,087,742 $ 4,600,197  $ 14,541,516

Year ended
12/31/97           12,554,870    130,145,936   304,471          -0-    38,044,470   6,171,215   31,151,251   2,756,243    10,647,318

Year ended
12/31/96           11,149,607     72,854,246   212,449          -0-    33,273,417   3,710,720   24,750,300   2,662,773    10,687,827


- - ------------------------------------------------------------------------------------------------------------------------------------


</TABLE>


<PAGE>
<TABLE>
<CAPTION>


Schedule IV


                                                             Reinsurance


                                   Gross            Ceded to         Assumed            Net            Percentage
                                  amount              other         from other        amount           of amount
                                                   companies        companies                      assumed to net 1998
<S>                           <C>                 <C>             <C>             <C>                      <C>
Life insurance in-force       $ 234,294,031       $       -0-     $  22,403,847   $ 256,697,878            9%
Premiums                         40,441,151         (290,024)         1,212,257      41,363,384            3

1997
Life insurance in-force       $ 222,623,591       $       -0-     $   4,660,362   $ 227,283,953            2%
Premiums                         34,925,424         (252,784)         3,371,830      38,044,470            9

1996 
Life insurance in-force       $ 140,788,664       $       -0-     $  36,096,526   $ 176,885,190           20%
Premiums                         26,918,986         (184,165)         6,538,596      33,273,417           20




</TABLE>
<PAGE>
                                  EXHIBIT INDEX

Exhibit
Number                                Description
                                                                             
3.1       Amended  and  Restated Articles of Incorporation of the Company, filed
          as  Exhibit  3.1  to  the Company's Registration Statement on Form S-1
          (Reg. No. 333-50525), are hereby incorporated by reference.
3.2       By-laws  of  the  Company,  filed  as  Exhibit  3.2  to  the Company's
          Registration  Statement  on  Form S-1 (Reg. No. 333-50525), are hereby
          incorporated by reference.
4.1       Form  of  Stock  Certificate  for  Common  Stock, filed as Exhibit 4.1
          to  the  Company's  Registration  Statement  on  Form  S-1  (Reg.  No.
          333-50525), is hereby incorporated by reference.
4.2       Registration Rights Agreement dated as of April 6, 1998 by and between
          the  Company  and National Heritage Enterprises, Inc, filed as Exhibit
          4.2  to  the  Company's  Registration  Statement on Form S-1 (Reg. No.
          333-50525), is hereby incorporated by reference.
4.3       Form  of  Warrant  Agreement  between the Company and Tejas Securities
          Group,  Inc,  filed  as  Exhibit  4.3  to  the  Company's Registration
          Statement  on Form S-1 (Reg. No. 333-50525), is hereby incorporated by
          reference.
10.1      Lincoln  Heritage  Corporation 1998 Long-Term Incentive Plan, filed as
          Exhibit 10.1 to the Company's Registration Statement on Form S-1 (Reg.
          No. 333-50525), is hereby incorporated by reference.
10.2      Exclusivity  Agreemen  dated  as  of  April 1, 1998 by and between the
          Company  and National Prearranged Services, Inc, filed as Exhibit 10.2
          to  the  Company's  Registration  Statement  on  Form S-1  (Reg.  No. 
          333-50525), is hereby incorporated by reference.
10.3      Stock  Purchase  Agreement  dated  January  26,  1998  by  and between
          Lincoln  and  NRG  Acquisition Partners, L.P, filed as Exhibit 10.3 to
          the Company's Registration Statement on Form S-1 (Reg. No. 333-50525),
          is hereby incorporated by reference.
10.4      Award Agreement dated as of August 18, 1998 by and between the Company
          and  Nicholas  M.  Powling,  filed  as  Exhibit  10.4 to the Company's
          Registration  Statement  on  Form  S-1 (Reg. No. 333-50525), is hereby
          incorporated by reference.
10.5      Award Agreement dated as of August 18, 1998 by and between the Company
          and   Clifton  Mitchell,  filed  as  Exhibit  10.5  to  the  Company's
          Registration  Statement  on  Form  S-1 (Reg. No. 333-50525), is hereby
          incorporated by reference.
10.6      Cost  Sharing  Agreement  dated  as  of  March  31,  1997 by and among
          Memorial,  Lincoln  and  NPS,  filed  as Exhibit 10.6 to the Company's
          Registration  Statement  on  Form  S-1 (Reg. No. 333-50525), is hereby
          incorporated by reference.
10.7      Cost  Sharing  Agreement  dated  as of June 1, 1998 by and between the
          Company  and  NPS, filed as Exhibit 10.7 to the Company's Registration
           Statement on Form S-1 (Reg. No. 333-50525),  is hereby
          incorporated by reference.
10.8      Award Agreement dated as of August 18, 1998 by and between the Company
          and  Brent  D.  Cassity,  filed  as  Exhibit  10.8  to  the  Company's
          Registration  Statement  on  Form  S-1 (Reg. No. 333-50525), is hereby
          incorporated by reference.
10.9      General  Agent Contract dated May 12, 1992 and Addendum dated February
          19,  1998 by and between the Company and NPS, filed as Exhibit 10.9 to
          the Company's Registration Statement on Form S-1 (Reg. No. 333-50525),
          is hereby incorporated by reference.
10.10     Form of Underwriting  Agreement, filed as Exhibit 1.1 to the Company's
          Registration  Statement  on  Form  S-1 (Reg. No. 333-50525), is hereby
          incorporated by reference.
21.1      Subsidiaries of the Company.
23.1      Consent of Deloitte & Touche LLP
23.2      Consent of Killman, Murrell and Company, P.C.
27.1      Financial Data Schedule (December 31, 1998).

                                    EX-21.1

                              LIST OF SUBSIDIARIES


Corporation                                                                State

Memorial Service Life Insurance Company                                    Texas
New Life Insurance Company
     (formerly known as Lincoln Memorial Life
      Insurance Company)                                                   Texas
Lincoln Memorial Life Insurance Company
     (formerly known as World Service Life
      Insurance Company of America)                                        Texas
Wise & Associates, Inc.                                                 Missouri

                                    EX-23.1

                         INDEPENDENT AUDITORS' CONSENT



We consent to the  incorporation  by reference  in  Registration  Statement  No.
333-69267 of Lincoln Heritage  Corporation on Form S-8 of our report dated March
26,  1999,  appearing  in the  Annual  Report on Form 10-K of  Lincoln  Heritage
Corporation for the year ended December 31, 1998.





DELOITTE & TOUCHE LLP
Fort Worth, Texas
March 31, 1999

                                    EX-23.2

                        INDEPENDENT ACCOUNTANTS' CONSENT




We  consent  to  the incorporation by reference in the Registration Statement on
Form  S-8  (File  No.  333-69267)  of Lincoln Heritage Corporation of our report
dated  March  11,  1998,  appearing in the Annual Report on Form 10-K of Lincoln
Heritage Corporation for the year ended December 31, 1998.




KILLMAN, MURRELL & COMPANY, P.C.
Dallas, Texas
March 31, 1999

<TABLE> <S> <C>

<ARTICLE>                                           7
<LEGEND>                                             
The schedule below contains summary financial
information extracted from the Consolidated
Financial Statements of Lincoln Heritage
Corporation and is qualified in its entirety
by reference to such financial statements.
</LEGEND>                                            
<MULTIPLIER>                                                  1,000
                                                     
<S>                                                 <C>
<PERIOD-TYPE>                                       YEAR
<FISCAL-YEAR-END>                                   DEC-31-1998
<PERIOD-START>                                      JAN-01-1998
<PERIOD-END>                                        DEC-31-1998
<DEBT-HELD-FOR-SALE>                                         65,628
<DEBT-CARRYING-VALUE>                                             0
<DEBT-MARKET-VALUE>                                               0
<EQUITIES>                                                    7,121
<MORTGAGE>                                                        0
<REAL-ESTATE>                                                     0
<TOTAL-INVEST>                                               90,006
<CASH>                                                       43,825
<RECOVER-REINSURE>                                                0
<DEFERRED-ACQUISITION>                                       16,881
<TOTAL-ASSETS>                                              164,073
<POLICY-LOSSES>                                             151,365
<UNEARNED-PREMIUMS>                                             410
<POLICY-OTHER>                                                  650
<POLICY-HOLDER-FUNDS>                                             0
<NOTES-PAYABLE>                                                   0
                                             0
                                                       0
<COMMON>                                                         45
<OTHER-SE>                                                    8,769
<TOTAL-LIABILITY-AND-EQUITY>                                164,073
                                                   41,363
<INVESTMENT-INCOME>                                          10,638
<INVESTMENT-GAINS>                                            1,936
<OTHER-INCOME>                                                  748
<BENEFITS>                                                   33,088
<UNDERWRITING-AMORTIZATION>                                   4,600
<UNDERWRITING-OTHER>                                         14,541
<INCOME-PRETAX>                                               2,456
<INCOME-TAX>                                                    440
<INCOME-CONTINUING>                                           2,016
<DISCONTINUED>                                                    0
<EXTRAORDINARY>                                                   0
<CHANGES>                                                         0
<NET-INCOME>                                                  2,016
<EPS-PRIMARY>                                                  0.49
<EPS-DILUTED>                                                  0.48
<RESERVE-OPEN>                                                    0
<PROVISION-CURRENT>                                               0
<PROVISION-PRIOR>                                                 0
<PAYMENTS-CURRENT>                                                0
<PAYMENTS-PRIOR>                                                  0
<RESERVE-CLOSE>                                                   0
<CUMULATIVE-DEFICIENCY>                                           0
                                                     

</TABLE>


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