<PAGE>
AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON APRIL 16, 1998
REGISTRATION NO. 333-
- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
--------------
FORM S-1
REGISTRATION STATEMENT
UNDER
THE SECURITIES ACT OF 1933
--------------
JEEPERS! INC.
(EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
DELAWARE 7999 74-2596237
(STATE OR OTHER (PRIMARY STANDARD (I.R.S. EMPLOYER
JURISDICTION OF INDUSTRIAL CLASSIFICATION IDENTIFICATION NO.)
INCORPORATION OR CODE NUMBERS)
ORGANIZATION) 60 HICKORY DRIVE
WALTHAM, MA 02154
(781) 890-1800
(ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE, OF
REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)
--------------
MR. NABIL N. EL-HAGE
PRESIDENT AND CHIEF EXECUTIVE OFFICER
JEEPERS! INC.
60 HICKORY DRIVE
WALTHAM, MA 02154
(781) 890-1800
(NAME, ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER, INCLUDING AREA CODE,
OF AGENT FOR SERVICE)
COPIES TO:
NORMAN D. CHIRITE, ESQ. MARY A. BERNARD, ESQ.
WEIL, GOTSHAL & MANGES LLP KING & SPALDING
767 FIFTH AVENUE 1185 AVENUE OF THE AMERICAS
NEW YORK, NEW YORK 10153 NEW YORK, NEW YORK 10036
(212) 310-8000 (212) 556-2100
--------------
APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: As soon as
practicable after the effective date of this Registration Statement.
If any of the securities being registered on this Form are to be offered on
a delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, check the following box. [_]
If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following
box and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering. [_]
If this Form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. [_]
If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box. [_]
CALCULATION OF REGISTRATION FEE
- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
<TABLE>
<CAPTION>
PROPOSED
TITLE OF EACH CLASS OF MAXIMUM AGGREGATE AMOUNT OF
SECURITIES TO BE REGISTERED OFFERING PRICE (1) REGISTRATION FEE
- -------------------------------------------------------------------------------
<S> <C> <C>
Common Stock, $0.01 par value per share.. $34,500,000 $10,178
- -------------------------------------------------------------------------------
</TABLE>
- -------------------------------------------------------------------------------
(1) Estimated solely for the purpose of calculating the registration fee
pursuant to Rule 457(c) under the Securities Act of 1933, as amended.
--------------
THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT
SHALL FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS
REGISTRATION STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH
SECTION 8(A) OF THE SECURITIES ACT OF 1933 OR UNTIL THIS REGISTRATION
STATEMENT SHALL BECOME EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING
PURSUANT TO SAID SECTION 8(A), MAY DETERMINE.
- -------------------------------------------------------------------------------
- -------------------------------------------------------------------------------
<PAGE>
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
+INFORMATION CONTAINED HEREIN IS SUBJECT TO COMPLETION OR AMENDMENT. A +
+REGISTRATION STATEMENT RELATING TO THESE SECURITIES HAS BEEN FILED WITH THE +
+SECURITIES AND EXCHANGE COMMISSION. THESE SECURITIES MAY NOT BE SOLD NOR MAY +
+OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION STATEMENT +
+BECOMES EFFECTIVE. THIS PROSPECTUS SHALL NOT CONSTITUTE AN OFFER TO SELL OR +
+THE SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE +
+SECURITIES IN ANY STATE IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE +
+UNLAWFUL PRIOR TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF +
+ANY SUCH STATE. +
++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Subject to Completion, dated April 16, 1998
Prospectus
dated , 1998
Shares
ART LOGO ART
JEEPERS! (R)
Common Stock
All of the shares of Common Stock offered hereby are being issued and
sold by Jeepers! Inc. (the "Company").
Prior to this offering (the "Offering"), there has been no public market for
the Common Stock of the Company. It is currently estimated that the initial
public offering price will be between $ and $ per share. See
"Underwriting" for a discussion of the factors to be considered in determining
the initial public offering price. Application will be made for listing of the
Common Stock on the Nasdaq Stock Market's National Market ("Nasdaq") under the
symbol "JPRS."
SEE "RISK FACTORS" BEGINNING ON PAGE 6 FOR A DISCUSSION OF CERTAIN FACTORS THAT
SHOULD BE CONSIDERED BY PROSPECTIVE INVESTORS.
THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE SECURITIES
AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS
A CRIMINAL OFFENSE.
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<TABLE>
<CAPTION>
PRICE TO UNDERWRITING PROCEEDS TO
PUBLIC DISCOUNT(1) COMPANY(2)
- --------------------------------------------------------------------------------
<S> <C> <C> <C>
Per Share................................... $ $ $
- --------------------------------------------------------------------------------
Total(3).................................... $ $ $
- --------------------------------------------------------------------------------
</TABLE>
- --------------------------------------------------------------------------------
(1) The Company and certain stockholders have agreed to indemnify the
Underwriters against certain liabilities, including liabilities under the
Securities Act of 1933, as amended. See "Underwriting."
(2) Before deducting expenses payable by the Company estimated at $ .
(3) Certain stockholders have granted the Underwriters 30-day options to
purchase up to an aggregate of additional shares of Common Stock
solely to cover over-allotments, if any, at the per share Price to Public
less the Underwriting Discount. If the Underwriters exercise these options
in full, the total Price to Public, Underwriting Discount and Proceeds to
Company will be $ , $ and $ , respectively. See
"Underwriting."
The shares of Common Stock are offered by the several Underwriters subject to
prior sale when, as and if delivered to and accepted by the Underwriters, and
subject to their right to reject orders in whole or in part. It is expected
that certificates for such shares will be available for delivery at the offices
of Piper Jaffray Inc. in Minneapolis, Minnesota on or about , 1998.
Piper Jaffray Inc.
Cowen & Company
Gerard Klauer Mattison & Co., Inc.
<PAGE>
[Interior Photographs of the Company's Parks]
Jeepers! and the Jeepers! logo, as well as certain additional names and logos
appearing in this Prospectus, are registered trademarks of the Company. This
Prospectus also includes names and trademarks of companies other than the
Company.
The Company intends to furnish its stockholders with annual reports containing
audited consolidated financial statements and quarterly reports for the first
three quarters of each fiscal year containing unaudited interim consolidated
financial information.
CERTAIN PERSONS PARTICIPATING IN THIS OFFERING MAY ENGAGE IN TRANSACTIONS THAT
STABILIZE, MAINTAIN OR OTHERWISE AFFECT THE PRICE OF THE COMMON STOCK OF THE
COMPANY, INCLUDING OVER-ALLOTMENT, STABILIZING AND SHORT-COVERING TRANSACTIONS
IN SUCH SECURITIES, AND THE IMPOSITION OF A PENALTY BID, DURING AND AFTER THIS
OFFERING. FOR A DESCRIPTION OF THESE ACTIVITIES, SEE "UNDERWRITING."
2
<PAGE>
PROSPECTUS SUMMARY
The following summary is qualified in its entirety by, and should be read in
conjunction with, the more detailed information and the Consolidated Financial
Statements and Notes thereto appearing elsewhere in this Prospectus. Unless
otherwise indicated, all the information in this Prospectus (i) assumes no
exercise of the Underwriters' over-allotment options, (ii) gives effect to the
conversion of all outstanding shares of the Company's Preferred Stock into
Common Stock, which conversion will occur concurrently with the closing of the
Offering (the "Preferred Conversion"), and (iii) reflects the one-for-ten
reverse stock split of the Company's Common Stock effected in April 1998. See
"Description of Capital Stock." All references in this Prospectus to the
"Company" include, unless the context otherwise requires, Jeepers! Inc. and its
subsidiaries.
THE COMPANY
The Company owns and operates 15 indoor family theme parks (the "Parks")
throughout the United States and is pursuing a rapid expansion strategy. The
Company strives to create a unique entertainment destination for families with
children ages 2 to 12 by combining a variety of interactive attractions,
including amusement park rides, skill games, state-of-the-art simulator games
and comfortable family dining, all in a whimsical jungle-themed atmosphere.
Jeepers! Parks feature a 1950's-style diner with a diverse menu of high quality
food appealing to both children and their parents and offer a full range of
birthday party packages that include ride admissions, game tokens, food and
special entertainment activities. The Company believes the quality and
diversity of attractions and food available at its Parks are a significant
competitive advantage and help drive repeat customer visits.
The Parks average approximately 25,000 square feet in size and incorporate a
high level of thematic design, including whimsical jungle imagery, vivid
graphics and proprietary mascot characters, creating a unique personality and
brand identity. The costumed mascots appear regularly in the Jeepers! Parks to
participate in promotional and entertainment activities and are featured on
Jeepers! television commercials and logoed merchandise. The Company's
interactive attractions include indoor roller coasters known as the Python Pit
and the Yak Attack, a multi-level maze of tubes, slides and play elements known
as the Jeepers Creepers! Sky Maze and skill games such as Skee Ball and Whack-
a-Gator that award tickets redeemable for prizes. The Tiny Rhino Diner offers
kids' favorites, such as Pizza Hut(R) pizza, hamburgers, hot dogs and chicken
strips, as well as a selection of entrees targeted to adults, such as chicken
caesar salads, pasta, and grilled chicken sandwiches. The Company believes the
quality and selection of its menu items are a significant attraction for
parents.
The Company enjoys a balanced revenue mix reflecting the diverse attractions
at its Parks. The Company generated total Park revenues of approximately $16.4
million in 1997, distributed among four principal revenue sources as follows:
amusement park rides, 25.9%; skill and simulator games, 21.2%; dining, 26.0%;
and birthday parties, 24.2%. The Company believes this balanced revenue
distribution evidences customers' attraction to the four key elements of its
Parks.
The Company's objective is to become a leading brand in the location-based
entertainment industry. With approximately 40 million children in the United
States between the ages of 5 and 14, the Company believes a significant
opportunity exists to meet the currently underserved and increasing demand for
wholesome family entertainment. In order to capitalize on this opportunity, the
Company's growth strategy includes: (i) aggressive development of new Parks,
with 12 new Jeepers! Parks planned for 1998 (of which two have already opened
and ten are under development) and approximately 24 Jeepers! Parks planned for
1999; (ii) enhancing Park performance, by clustering multiple Parks in each of
its markets and expanding its Parks' target audience to include pre-schoolers;
and (iii) building the Jeepers! brand, through the continued development and
promotion of its proprietary mascot characters.
3
<PAGE>
The Company has attracted significant attention from shopping center
developers as a result of its Parks' proven ability to increase high quality
consumer traffic in both new and existing enclosed malls and outdoor strip
centers. The Company believes that developers view Jeepers! Parks as an
opportunity to distinguish new retail developments from competitors and to
revitalize existing properties. In addition, each Jeepers! Park consists of
modular components that can be arranged in various combinations to fit into
odd-shaped sites. The Company believes that the demonstrated success of the
Jeepers! concept in a variety of retail environments, as well as its modular
Park design, facilitate the Company's rapid expansion.
The Company believes its Jeepers! Parks produce attractive unit economics.
Future Jeepers! Parks are expected to generate average annual revenues of
approximately $2.2 million and average Park EBITDA margin of approximately 20%,
although there can be no assurance that such levels will be achieved. The
Company expects that future Jeepers! Parks will require an average initial cash
investment, including pre-opening costs, of approximately $900,000, net of
landlord contributions, loans and other incentives, although there can be no
assurance that actual costs will not exceed anticipated amounts.
The Company was incorporated in 1988 in Texas and was reincorporated in
Delaware in 1991. The Company's principal executive offices are located at 60
Hickory Drive, Waltham, Massachusetts 02154 and its telephone number is (781)
890-1800.
----------------
The Company has adopted a fiscal year of 52 or 53 weeks that ends on the
Sunday closest to December 31. In this Prospectus, the fiscal years ended on
January 2, 1994, January 1, 1995, December 31, 1995, December 29, 1996,
December 28, 1997, January 3, 1999 and January 2, 2000 are referred to as
fiscal 1993, 1994, 1995, 1996, 1997, 1998 and 1999, respectively. Each of these
fiscal years contains 52 weeks, except for fiscal 1998, which will contain 53
weeks.
THE OFFERING
<TABLE>
<S> <C>
Common Stock offered by the shares
Company...........................
Common Stock to be outstanding shares (1)
after the Offering................
Use of proceeds.................... To fund the development of new Parks and
for general corporate purposes. See "Use of
Proceeds."
Proposed Nasdaq symbol............. JPRS
</TABLE>
- --------
(1) Excludes (i) 526,175 shares of Common Stock issuable upon exercise of
options outstanding as of the date of this Prospectus, (ii) 152,500 shares
of Common Stock issuable upon exercise of warrants outstanding as of the
date of this Prospectus, and (iii) 275,000 shares of Common Stock reserved
for issuance under the 1998 Stock Option Plan. See "Management--Employment
Agreement," "Management--Stock Option Plans," "Certain Relationships and
Related Transactions" and "Description of Capital Stock."
4
<PAGE>
SUMMARY CONSOLIDATED FINANCIAL DATA
(In thousands, except per share data and Park operating data)
<TABLE>
<CAPTION>
FISCAL YEAR
---------------------------
1995 1996 1997
------- ------- ---------
<S> <C> <C> <C>
STATEMENT OF OPERATIONS DATA:
Revenues......................................... $ 7,648 $10,070 $ 16,372
Costs and expenses:
Cost of revenues............................... 1,270 2,263 3,495
Operating payroll and benefit costs............ 2,422 2,961 4,594
Other operating expenses....................... 2,983 3,303 5,908
General and administrative expenses............ 3,001 3,038 4,114
Pre-opening costs.............................. -- 202 369
Depreciation and amortization.................. 681 867 1,173
Impairment and park closing costs.............. 8 750 1,648
------- ------- ---------
Income (loss) from operations.................... (2,717) (3,314) (4,929)
Interest income (expense), net................... 99 (278) 329
------- ------- ---------
Net income (loss) (1)............................ $(2,618) $(3,592) $ (4,600)
======= ======= =========
Unaudited pro forma net income (loss) per share
of common stock (2)............................. $ (1.03)
=========
Weighted average number of shares used in
calculating unaudited pro forma net income
(loss) per share of common stock................ 4,458,697
=========
SELECTED PARK OPERATING DATA (3):
Number of Parks owned at period end.............. 5 7 14
Average Park EBITDA margin (4)(5)................ 16.4% 14.7% 15.3%
Average weekly sales:
Jeepers! Parks................................. $ -- $44,965 $ 42,175
All Parks (5).................................. 20,715 29,380 31,870
</TABLE>
<TABLE>
<CAPTION>
DECEMBER 28, 1997
-----------------------------
PRO FORMA AS
PRO FORMA (6) ADJUSTED (6)(7)
------------- ---------------
<S> <C> <C> <C>
BALANCE SHEET
DATA:
Cash and cash
equivalents..... $ 6,643 $
Working capital.. 1,338
Total assets..... 24,159
Long-term debt,
including
current portion. 2,926
Stockholders'
equity.......... 15,130
</TABLE>
- --------
(1) Since its inception, the Company has incurred net operating losses.
Accordingly, the Company has made no provision for income taxes payable
and, at December 28, 1997, had a net operating loss carryforward of
approximately $16.3 million, subject to limitations as set forth in
Internal Revenue Code Section 382. A full valuation reserve has been
established for all net deferred tax assets. See Note 10 of Notes to
Consolidated Financial Statements.
(2) Unaudited pro forma net income (loss) per share of common stock was
computed by dividing net income (loss) applicable to common stock by the
weighted average number of shares outstanding after giving effect to the
Preferred Conversion. See Notes 6 and 13 of Notes to Consolidated Financial
Statements.
(3) Excludes two Jeepers Jr! centers opened in 1996 which are operated inside
Toys "R" Us Kids World superstores. See "Management's Discussion and
Analysis of Financial Condition and Results of Operations."
(4) Represents, for each period presented, income from Park operations before
Park-level depreciation and amortization divided by Park revenue.
(5) Includes Jeepers! Parks and earlier-generation Parks known as Jungle Jim's
Playlands. See "Management's Discussion and Analysis of Financial Condition
and Results of Operations."
(6) Pro forma to reflect the Preferred Conversion.
(7) Adjusted to reflect the sale of the shares of Common Stock offered
hereby at an assumed initial offering price of $ per share and the
application of the net proceeds therefrom. See "Use of Proceeds" and
"Capitalization."
5
<PAGE>
RISK FACTORS
An investment in the Common Stock offered hereby involves a high degree of
risk. In addition to the other information in this Prospectus, the following
risk factors should be carefully considered in evaluating an investment in the
Common Stock offered hereby. The discussion in this Prospectus contains
forward-looking statements which are subject to risks and uncertainties. When
used anywhere in this Prospectus, the words "anticipate," "believe," "could,"
"estimate," "expect," "intend," "may," "plan," "will," "should" or the
negative thereof and similar expressions as they relate to the Company or its
management are intended to identify such forward-looking statements. The
Company's actual results could differ significantly from those discussed in
this Prospectus.
LIMITED RELEVANT OPERATING HISTORY AND HISTORY OF LOSSES
The Company opened its first-generation Jungle Jim's Playland family theme
park in 1988 and has reevaluated and updated its concept, introducing its
second-generation Jungle Jim's Playland in 1993. The Company first introduced
the Jeepers! Park concept in January 1996, and the Jeepers! Parks are expected
to account for the substantial majority of the Company's revenues in the
foreseeable future. Consequently, the Company has a limited relevant operating
history upon which an evaluation of its prospects can be based. The Company
has incurred net losses and experienced negative cash flow from operations
since inception and expects to incur a net loss in fiscal 1998. The Company
experienced net losses of approximately $3.6 million and $4.6 million in
fiscal 1996 and fiscal 1997, respectively. At December 28, 1997, the Company
had an accumulated deficit of approximately $20.1 million. There can be no
assurance that the Company will be able to achieve or sustain revenue growth
or profitability. See "Selected Consolidated Financial Data" and "Management's
Discussion and Analysis of Financial Condition and Results of Operations."
RISKS ASSOCIATED WITH EXPANSION
The Company's continued growth depends on its ability to successfully open
new Jeepers! Parks on a timely and profitable basis. The Company currently
plans to open 12 new Parks in 1998 (of which two have already been opened) and
approximately 24 new Parks in 1999. The Company's ability to achieve its
expansion plans will depend on a variety of factors, some of which are beyond
its control. These factors include, among others, availability of attractive
sites on acceptable terms, securing required governmental permits and
approvals in a timely fashion, adequate supervision of construction, hiring,
training and retention of skilled management and other personnel, availability
of adequate financing, timely completion of new retail developments in which
the Company plans to open new Parks, and successful integration of new Parks
into the Company's existing operations. There can be no assurance that the
Company will be successful in opening the planned number of Parks in a timely
manner, or that, if opened, such Parks will be operated profitably. The
Company's expansion plans contemplate entering new geographic regions in which
the Company has no operating experience and which may have different
demographic characteristics than its existing markets. There can be no
assurance as to the level of demand for the Jeepers! concept in markets
outside of the regions in which the existing Jeepers! Parks are located.
Profitability may be adversely affected by costs associated with developing a
significant number of new Parks over a relatively short time period. New Parks
typically incur above-average operating costs during the first several months
of operation, which have a material adverse effect on the profitability of
such Parks during such period. There can be no assurance that the Company will
be able to achieve its planned expansion or that its expansion will be
profitable. Failure of the Company to achieve its planned expansion on a
profitable basis would have a material adverse effect on the Company's
business, financial condition and results of operations.
DEPENDENCE ON ABILITY TO SECURE SITES
The success of the Company's growth strategy and expansion plans are
dependent on its ability to develop Parks in attractive locations with
acceptable lease terms. The availability of attractive sites can be adversely
6
<PAGE>
affected by changes in the national, regional and local economic climate,
demographic changes, and changes in real estate, zoning and tax laws. In
addition, the Company faces intense competition for available space from a
variety of large format retailers. As a result of the foregoing, there can be
no assurance that the Company will be able to locate, lease or develop
attractive sites on terms it considers acceptable. The failure of the Company
to develop Parks in attractive locations or to lease Parks on acceptable terms
could result in an inability to implement fully its growth strategy, which
could have a material adverse effect on the Company's business, financial
condition and results of operations. See "Business--Growth Strategy" and
"Business--Site Selection."
FUTURE CAPITAL NEEDS AND UNCERTAINTY OF ADDITIONAL FUNDING
The Company estimates that capital expenditures during fiscal 1998 will be
approximately $12.0 million in the aggregate and that capital expenditures
during fiscal 1999 will be approximately $22.0 million in the aggregate.
Although the Company expects that the net proceeds of the Offering, combined
with the cash flow from operations, equipment leases and the Company's $5.0
million secured loan facility will be sufficient to fund its capital
requirements at least through the end of fiscal 1999, there can be no
assurance that this will be the case. If actual cash flows from operations
fail to meet the Company's expectations, costs and capital expenditures exceed
the amounts anticipated, landlord contributions, loans and other incentives
are lower than expected or the Company is required to reduce prices in order
to respond to competitive pressures, the Company may be required to seek
additional capital earlier than anticipated. There can be no assurance that
such additional financing will be available on acceptable terms. Further, the
Company anticipates that it may need additional capital to continue its
expansion plans beyond 1999. There can be no assurance that additional capital
to fund expansion beyond 1999 will be obtained on terms acceptable to the
Company, if at all. The issuance of additional equity securities by the
Company will result in dilution to the then-existing stockholders. Moreover,
if adequate funds are not available, the Company may be required to curtail
its projected growth, which would have a material adverse effect on the
Company's business, financial condition and results of operations. See "Use of
Proceeds" and "Management's Discussion and Analysis of Financial Condition and
Results of Operations--Liquidity and Capital Resources."
MANAGEMENT OF GROWTH
The Company's rapid expansion has strained the Company's existing
management, information systems and financial controls. There can be no
assurance that the Company will be able to respond on a timely basis to all of
the changing demands that its planned expansion will impose on management and
such systems and controls. The failure to continue to evaluate and improve
management, information systems and financial controls or unexpected
difficulties encountered during expansion could have a material adverse effect
on the Company's business, financial condition and results of operations.
The Company may seek acquisition opportunities in order to gain access to
attractive real estate in strategic markets throughout the United States. The
Company does not currently have any acquisitions planned or under negotiation.
Furthermore, there can be no assurance that the Company will be able to
successfully identify suitable acquisition candidates, obtain financing on
acceptable terms, complete acquisitions or expand into new markets. There can
also be no assurance that future acquisitions will not have a material adverse
effect upon the Company's operating results, particularly in the fiscal
quarters immediately following the completion of an acquisition while the
acquisition is being integrated into the Company's operations. As of the date
of this Prospectus, the Company does not have any definitive agreements,
arrangements or understandings regarding any particular acquisition.
SMALL PARK BASE
The Company currently operates 15 Parks. As a result, the operating results
achieved to date by the Company's relatively small number of Parks may not be
indicative of the future operating results of the Company with a larger number
of Parks. In addition, due to the Company's small Park base, poor operating
results at any one Park could have a material adverse effect on the results of
operations of the Company as a whole.
7
<PAGE>
DEPENDENCE UPON KEY PERSONNEL
The Company's future success depends in large part on the continued services
of its senior management and the Company's ability to attract, motivate and
retain highly qualified employees. In particular, the Company is highly
dependent on the services of Nabil N. El-Hage, the Company's President, Chief
Executive Officer and Chairman of the Board of Directors (the "Board"). In
addition, as the Company expands its operations, the success of its business
will depend increasingly upon the Company's ability to attract and retain
additional skilled management personnel. Competition for such employees is
intense. Accordingly, the loss of services of Mr. El-Hage or other members of
senior management or the inability to attract additional personnel as needed
could have a material adverse effect on the Company's business, financial
condition and results of operations. See "Management."
COMPETITION
Competition in the location-based entertainment industry is intense. The
Company competes principally with national chains such as Chuck-E-Cheese,
Discovery Zone and potentially Club Disney, as well as a broad array of
smaller chains and independent operators in each of its markets. While the
Company believes that its Parks are distinctive in design and unique in the
variety of entertainment attractions offered, it is aware that its competitors
may operate with similar concepts. There can be no assurance that the
Company's competitors will not adopt concepts similar to those of the Company
or be more successful in establishing businesses using similar concepts, or
that such competitors will not be more successful than the Company in
developing and marketing other concepts. Many of the Company's competitors are
well established with significantly greater financial, marketing and other
resources than the Company. Some of the Company's competitors have been in
existence for substantially longer periods than the Company and may be better
established in the areas where the Company's Parks are located or in the
markets where the Company plans to expand in the future. In addition, the
Company's profitability depends not only on its ability to compete
successfully against similar or comparable businesses, but also upon
consumers' choice of the type of entertainment the Company's Parks provide
over other available forms of entertainment, including, but not limited to,
movies, sporting events, local youth sports leagues and other seasonal
activities. There can be no assurance that the Company will be able to respond
to various competitive factors affecting the location-based entertainment
industry. See "Business--Competition."
RELIANCE ON RELATIONSHIP WITH PIZZA HUT
The Company has entered into certain non-exclusive license arrangements
(collectively, the "Pizza Hut Agreements") with Pizza Hut, Inc. ("Pizza Hut"),
pursuant to a master license agreement. The Pizza Hut Agreements enable the
Company to market Pizza Hut(R) pizza and other products in the Company's
Parks. The Pizza Hut Agreements provide for a license-term of ten years from
the commencement of the license at each licensed location and may be
terminated under certain circumstances. There can be no assurance that such
arrangements will not be terminated or that the Company will be able to extend
any of its license arrangements upon their expiration. In addition, in
franchised Pizza Hut territories, it may be necessary to obtain the consent of
the franchisee to enter into a Pizza Hut Agreement. The Company was unable to
obtain a Pizza Hut license with respect to one of its first-generation Jungle
Jim's Playlands. There can be no assurance that the Company will be able to
obtain Pizza Hut licenses for its new Parks in the future on terms acceptable
to the Company, if at all. The termination of the Pizza Hut Agreements and the
inability of the Company to replace such agreements with comparable
arrangements or the inability to obtain Pizza Hut Agreements or comparable
arrangements for new Parks, could have a material adverse effect on the
Company's business, financial condition and results of operations. See
"Business--Relationship with Pizza Hut."
SUPPLY RISKS
The Company is dependent on a limited number of suppliers for its amusement
park rides. Each of the Company's amusement park rides is currently supplied
by a single supplier. Although the Company believes alternative suppliers for
its amusement park rides are available, there can be no assurance that the
Company
8
<PAGE>
would be able to replace any of its existing suppliers in a timely manner or
on terms acceptable to the Company. The Company's inability to obtain
amusement park rides from its existing suppliers could result in delays,
interruptions and increased costs in the opening of new Parks and the
operation of existing Parks, which could have a material adverse effect on the
Company's business, financial condition and results of operations. In
addition, the Company is dependent on frequent deliveries of fresh or frozen
poultry, beef, produce and other foods. Shortages or interruptions in the
supply of fresh or frozen poultry, beef, produce and other foods, which may be
caused by adverse weather or other conditions, could have a material adverse
effect on the Company's business, financial condition and results of
operations. See "Business--Park Operations and Management."
GOVERNMENT REGULATION AND LABOR COSTS
The Company is subject to federal, state and local government regulation
relating to the operation of its amusement park rides and food service
facilities, as well as regulations relating to building and zoning
requirements, environmental compliance, and the Company's relationship with
its employees, including minimum wage requirements, health benefits,
unemployment taxes and sales taxes, overtime and working conditions, and
citizenship requirements. The failure to obtain or retain required licenses
could adversely affect the operations of the Company's Parks. A significant
number of the Company's hourly personnel at its Parks are paid at rates
related to the federal minimum wage. Accordingly, legislated increases in the
federal minimum wage, as well as increases in additional labor cost
components, such as employee benefit costs, workers' compensation insurance
rates or other costs associated with employees, would increase the labor costs
at the Company's Parks, which could have a material adverse effect on the
Company's business, financial condition and results of operations. In
addition, the Company is subject to local health board ordinances for the
manufacture, handling, storage and labeling of food products in its kitchens.
The failure by the Company to comply with laws regulating its business,
together with future changes in existing regulations, may adversely affect the
Company's business. See "Business--Government Regulation and Labor Costs."
RISK OF INJURY CLAIMS
The nature of the activities conducted in the Company's Parks entail the
potential risk of bodily injuries to children participating in such
activities, for which the Company maintains liability insurance. Although the
Company's Parks are designed, constructed and tested with an emphasis on
children's safety and security, there can be no assurance that injuries will
not occur in the future or that claims against the Company will not be
asserted as a result of such injuries. Any successful claim against the
Company could have a material adverse effect on the Company's business,
financial condition and results of operations. In addition, the potential harm
to the Company's reputation that may result from bodily injuries occurring in
its Parks could result in loss of market share and could have a material
adverse effect on the Company's business, financial condition and results of
operations.
VARIABILITY OF RESULTS OF OPERATIONS; FLUCTUATIONS IN QUARTERLY RESULTS
The Company's sales and earnings fluctuate seasonally. Although Parks in
different markets are subject to different seasonal influences (including
seasonal changes in weather and school vacation periods), historically the
Company has generated the highest average Park revenue during its first and
third fiscal quarters and the lowest average Park revenue during the fourth
fiscal quarter. In addition, quarterly results are significantly affected by
the timing of new Park openings, since new Parks are less profitable during
their first several months of operation and the Company expenses pre-opening
costs as incurred. Accordingly, to the extent that Park openings are
concentrated in any fiscal period, results of operations for such fiscal
period may be materially adversely affected. As a result of the combined
impact of seasonality and the timing of new Park openings, operating margins
and profitability may fluctuate significantly from quarter to quarter. Results
for any quarter are not indicative of results that will be achieved for any
other quarter or for the full fiscal year. See "Management's Discussion and
Analysis of Financial Condition and Results of Operations--Seasonality and
Quarterly Results."
9
<PAGE>
INTELLECTUAL PROPERTY
Jeepers!, Jeepers! Food, Fun and a Monkey, Jeepers Jr!, and Jungle Jim's
Playland, together with their associated logos, as well as Jungle Play and
Kidding Around, are registered trademarks of the Company. All depictions of
any characters illustrated herein, including the designs for each of "JJ,"
"Trish," "Kronkle" and "Jungle Jim," represent trademarks currently used by
the Company in its business. The Company believes that such trademarks have
significant value to the Company and are important to the marketing of the
Company's concepts. There can be no assurance that the steps taken by the
Company to protect its proprietary rights will be adequate to prevent
misappropriation of the Company's rights or the use by others of features
based upon, or otherwise similar to, those of the Company. In addition,
although the Company believes that its trademarks have been independently
developed, there can be no assurance that any of the trademarks used by the
Company do not or will not violate the proprietary rights of others, that the
trademarks will be upheld if challenged, or that the Company will not be
prevented from using the trademarks, any of which could have a material
adverse effect on the Company. See "Business--Intellectual Property."
RISKS ASSOCIATED WITH THE LOCATION-BASED ENTERTAINMENT INDUSTRY
The location-based entertainment industry can be affected significantly by
many factors, including changes in consumer tastes and preferences,
seasonality, demographic trends, traffic patterns and the type, number and
location of competitors. Factors such as inflation, increased food, labor and
health costs and the lack of availability of an adequate number of hourly
employees may also adversely affect the Company's industry. Further, the
Company's profits are dependent on discretionary spending by consumers,
particularly by consumers living in the communities in which the Parks are
located. A significant weakening in the national economy or any of the local
economies in which the Company operates may cause the Company's patrons to
curtail discretionary spending which, in turn, could have a material adverse
effect on the Company's business, financial condition and results of
operations.
ABSENCE OF PUBLIC MARKET FOR COMMON STOCK; DETERMINATION OF INITIAL PUBLIC
OFFERING PRICE
Prior to the Offering, there has been no public market for the Common Stock.
The initial public offering price of the Common Stock will be determined by
negotiations among the Company and the representatives of the Underwriters.
There can be no assurance that an active trading market for the Common Stock
will develop or continue after the completion of the Offering or that the
market price of the Common Stock will not decline below the initial public
offering price. See "Underwriting."
POSSIBLE VOLATILITY OF COMMON STOCK PRICE
The market price of the Common Stock could fluctuate significantly in
response to quarterly operating results and other factors, including many over
which the Company has no control and that may not be directly related to the
Company. The stock market has from time to time experienced extreme price and
volume fluctuations, which have often been unrelated or disproportionate to
the operating performance of particular companies. Fluctuations or decreases
in the trading price of the Common Stock may adversely affect the liquidity of
the trading market for the Common Stock and, in the event that the Company
seeks to raise capital through future equity financings, the Company's ability
to raise such equity capital. See "Management's Discussion and Analysis of
Financial Condition and Results of Operations--Results of Operations."
CONTROL BY CERTAIN STOCKHOLDERS
Following the Offering, Centre Capital Investors L.P., a private investment
partnership ("CCI"), and its affiliates and related entities will beneficially
own or control approximately % of the outstanding shares of Common Stock.
Accordingly, CCI will have the ability to significantly influence the results
of any matter submitted to the stockholders for approval, including
fundamental corporate transactions and the election of directors. See
"Principal Stockholders."
10
<PAGE>
SHARES ELIGIBLE FOR FUTURE SALE
Upon completion of the Offering, the Company will have outstanding
shares of Common Stock, of which the shares sold pursuant
to the Offering will be freely tradeable without restriction or further
registration under the Securities Act, except for any of such shares held by
"affiliates" (as defined under Rule 405 of the Securities Act) of the Company.
The holders of the remaining 4,606,325 shares of Common Stock (the "Restricted
Shares") will be entitled to sell their shares in the public securities market
without registration under the Securities Act to the extent permitted by Rule
144 promulgated thereunder or otherwise in accordance with the Securities Act.
All of the Restricted Shares have been owned by the holders thereof for more
than one year. Of such Restricted Shares, 475,417 are owned by non-affiliates
of the Company and, as a result, will be tradeable upon completion of the
Offering without compliance with the restrictions under Rule 144, and
4,130,908 are owned by affiliates of the Company and, as a result, will be
eligible for sale pursuant to Rule 144, subject to certain restrictions, upon
completion of the Offering. Certain holders of Common Stock have agreed to
certain restrictions on their ability to sell Common Stock for 180 days
following the Offering. See "Underwriting." The Company intends to file a
registration statement on Form S-8 covering all shares of Common Stock
issuable upon exercise of stock options in effect on the date of this
Prospectus. The Company has outstanding stock options with respect to an
aggregate of approximately 526,175 shares of Common Stock as of the date of
this Prospectus. Upon such registration on Form S-8 or upon compliance with
the requirements of Rule 701 under the Securities Act, an additional 526,175
shares of Common Stock will be eligible for sale in the public market. In
addition, the stockholders' agreement that the Company and its principal
stockholders will enter into prior to or upon the completion of the Offering
will provide for certain demand and "piggyback" registration rights to the
stockholders party thereto upon meeting certain conditions. Sales of
substantial amounts of Common Stock in the public market, or the perception
that such sales may occur, could adversely affect the prevailing market price
of the Common Stock and the ability of the Company to raise capital through a
public offering of its equity securities. See "Shares Eligible for Future
Sale," "Principal Stockholders" and "Description of Capital Stock."
NO DIVIDENDS
The Company has never declared or paid cash dividends. The Company currently
intends to retain all future earnings for the operation and expansion of its
business and does not anticipate paying cash dividends on the Common Stock in
the foreseeable future. See "Dividend Policy."
IMMEDIATE AND SUBSTANTIAL DILUTION
The purchasers of Common Stock offered hereby will suffer an immediate and
substantial dilution of $ in pro forma net tangible book value per share
from the initial public offering price and may incur additional dilution upon
the exercise of stock options and warrants. See "Dilution."
ANTI-TAKEOVER PROVISIONS
Upon completion of the Offering, the Restated Certificate of Incorporation
of the Company, as amended (the "Certificate of Incorporation") will authorize
the Board to issue from time to time one or more classes or series of
preferred stock, up to an aggregate of 5,000,000 shares of preferred stock,
and to fix the rights, privileges and preferences of those shares without any
further vote or action by the stockholders. The rights of the holders of
Common Stock will be subject to, and may be adversely affected by, the rights
of the holders of any preferred shares that may be issued by the Company in
the future. Moreover, the issuance of preferred stock may make it more
difficult for a third party to acquire, or may discourage a third party from
acquiring, a majority of the voting stock of the Company. In addition, the
Company is subject to certain anti-takeover provisions of the Delaware General
Corporation Law, which could have the effect of discouraging, delaying or
preventing a change of control of the Company. See "Description of Capital
Stock--New Preferred Stock" and "Description of Capital Stock--Certain
Provisions of Delaware Law."
11
<PAGE>
USE OF PROCEEDS
The net proceeds to the Company from the sale of shares of Common
Stock offered hereby at an assumed initial public offering price of $ per
share are estimated to be approximately $ million, after deducting the
underwriting discount and estimated Offering expenses.
The Company intends to use approximately $18.0 million of the net proceeds
of the Offering to finance the development of Jeepers! Parks during the next
twelve months. To the extent landlord contributions, loans and other
incentives are lower than expected, the Company may use a larger portion of
such net proceeds to finance the development of new Parks. The balance of the
net proceeds from the Offering will be used for general corporate purposes,
including maintenance and improvement of existing Parks and working capital.
In addition, the Company may use a portion of the net proceeds for the
acquisition of businesses that are complementary to that of the Company.
However, the Company does not currently have any acquisitions planned or under
negotiation. Pending application of the net proceeds as described above, the
Company intends to invest the net proceeds in short-term, investment-grade,
interest-bearing securities. See "Management's Discussion and Analysis of
Financial Condition and Results of Operations--Liquidity and Capital
Resources."
DIVIDEND POLICY
The Company has never declared or paid cash dividends. The Company currently
intends to retain all future earnings for the operation and expansion of its
business and does not anticipate paying cash dividends on the Common Stock in
the foreseeable future. Any payment of cash dividends in the future will be at
the discretion of the Board and will depend upon the Company's results of
operations, earnings, capital requirements, contractual restrictions and other
factors deemed relevant by the Board. In addition, the Company anticipates
that loan facilities it may enter into in the future may restrict the
Company's ability to pay cash dividends.
12
<PAGE>
CAPITALIZATION
The following table sets forth, at December 28, 1997, (i) the cash and pro
forma capitalization of the Company, giving effect to the Preferred Conversion
and the authorization of 5,000,000 shares of undesignated preferred stock, and
(ii) such cash and pro forma capitalization as adjusted to reflect the sale of
the shares of Common Stock offered hereby at an assumed initial public
offering price of $ per share and the application of the estimated net
proceeds therefrom. See "Use of Proceeds." This table should be read in
conjunction with the Consolidated Financial Statements and Notes thereto and
"Management's Discussion and Analysis of Financial Condition and Results of
Operations" included elsewhere in this Prospectus.
<TABLE>
<CAPTION>
DECEMBER 28,
1997
-----------------
PRO FORMA
PRO FORMA AS ADJUSTED
--------- ------------
<S> <C> <C> <C>
Cash and cash equivalents............................. $ 6,643 $
========
Long-term debt (including current portion)............ $ 2,926 $
Stockholders' equity:
Preferred Stock, $0.01 par value, 5,000,000 shares
authorized; no shares issued and outstanding....... --
Common Stock, $0.01 par value, 30,000,000 shares
authorized; 4,606,325 shares issued and
outstanding, pro forma; shares issued and
outstanding, pro forma as adjusted (1)............. 46
Additional paid-in capital.......................... 35,178
Accumulated deficit................................. (20,094)
--------
Total stockholders' equity........................ 15,130
--------
Total capitalization.............................. $ 18,056 $
========
</TABLE>
- --------
(1) Excludes (i) 526,175 shares of Common Stock issuable upon exercise of
options outstanding as of the date of this Prospectus, (ii) 152,500 shares
of Common Stock issuable upon exercise of warrants outstanding as of the
date of this Prospectus, and (iii) 275,000 shares of Common Stock reserved
for issuance under the 1998 Stock Option Plan. See "Management--Employment
Agreement," "Management--Stock Option Plans," "Certain Relationships and
Related Transactions" and "Description of Capital Stock."
13
<PAGE>
DILUTION
The pro forma net tangible book value of the Company as of December 28,
1997, giving effect to the Preferred Conversion, was approximately $15.1
million, or $3.28 per share of Common Stock. Pro forma net tangible book value
per share is determined by dividing the Company's net tangible worth (tangible
assets less liabilities) by the aggregate number of shares of Common Stock
outstanding pro forma for the Preferred Conversion. After giving effect to the
sale of the shares of Common Stock offered hereby at an assumed initial
public offering price of $ per share and the application of the net
proceeds therefrom, the pro forma net tangible book value of the Company as of
December 28, 1997 would have been approximately $ million, or $ per
share of Common Stock. This represents an immediate increase in pro forma net
tangible book value of $ per share to existing stockholders and an
immediate dilution of $ per share to new investors. The following table
illustrates this per share dilution:
<TABLE>
<S> <C> <C>
Assumed initial public offering price per share (mid-
range)................................................... $
Pro forma net tangible book value per share as of
December 28, 1997...................................... $
Increase per share attributable to new investors........
--------
Pro forma net tangible book value per share after the
Offering.................................................
--------
Dilution per share to new investors....................... $
========
</TABLE>
The following table sets forth as of December 28, 1997, giving effect to the
Preferred Conversion, the difference between the number of shares of Common
Stock purchased from the Company, the total consideration paid to the Company
and the average price per share paid by existing stockholders and by new
investors (at an assumed initial offering price of $ per share):
<TABLE>
<CAPTION>
AVERAGE
SHARES PURCHASED TOTAL CONSIDERATION PRICE
----------------- ------------------- PER
NUMBER PERCENT AMOUNT PERCENT SHARE
--------- ------- ----------- ------- -------
<S> <C> <C> <C> <C> <C>
Existing stockholders.......... 4,606,325 % $35,625,368 % $7.73
New investors..................
--------- --- ----------- ---
Total...................... 100% $ 100%
========= === =========== ===
</TABLE>
The foregoing table excludes (i) 526,175 shares of Common Stock issuable
upon exercise of options outstanding as of the date of this Prospectus (at a
weighted average exercise price of $6.50 per share), (ii) 152,500 shares of
Common Stock issuable upon exercise of warrants outstanding as of the date of
this Prospectus (at a weighted average exercise price of $14.71 per share),
and (iii) 275,000 shares of Common Stock reserved for issuance under the 1998
Stock Option Plan. To the extent these options and warrants are exercised,
there will be further dilution to new investors. See "Management--Employment
Agreement," "Management--Stock Option Plans," "Certain Relationships and
Related Transactions" and "Description of Capital Stock."
14
<PAGE>
SELECTED CONSOLIDATED FINANCIAL DATA
(In thousands, except per share data and Park operating data)
The following table sets forth selected consolidated financial data of the
Company. The selected consolidated financial data in the table are derived
from the Consolidated Financial Statements of the Company, which have been
audited by Ernst & Young LLP, independent auditors. The data should be read in
conjunction with the Consolidated Financial Statements and Notes thereto,
"Management's Discussion and Analysis of Financial Condition and Results of
Operations" and other financial information included elsewhere in this
Prospectus.
<TABLE>
<CAPTION>
FISCAL YEAR
------------------------------------------------------------
1993 1994 1995 1996 1997
---------- ---------- ------------ ------------ ------------
<S> <C> <C> <C> <C> <C>
STATEMENT OF OPERATIONS
DATA:
Revenues................ $ 7,281 $ 7,466 $ 7,648 $ 10,070 $ 16,372
Costs and expenses:
Cost of revenues...... 932 986 1,270 2,263 3,495
Operating payroll and
benefit costs........ 2,835 2,431 2,422 2,961 4,594
Other operating
expenses............. 2,712 3,144 2,983 3,303 5,908
General and
administrative
expenses............. 2,429 3,065 3,001 3,038 4,114
Pre-opening costs..... -- -- -- 202 369
Depreciation and
amortization......... 671 593 681 867 1,173
Impairment and park
closing costs........ 11 1,451 8 750 1,648
------- -------- -------- -------- ---------
Income (loss) from
operations............. (2,309) (4,204) (2,717) (3,314) (4,929)
Interest income
(expense), net......... (185) 80 99 (278) 329
------- -------- -------- -------- ---------
Net income (loss) (1)... (2,494) (4,124) (2,618) (3,592) (4,600)
Accretion of redeemable
convertible preferred
stock.................. (643) (1,523) (2,032) (2,032) (3,509)
------- -------- -------- -------- ---------
Net income (loss)
applicable to common
stock.................. $(3,137) $ (5,647) $ (4,649) $ (5,624) $ (8,109)
======= ======== ======== ======== =========
Basic and diluted net
income (loss) per share
of common stock........ $(18.90) $ (34.12) $ (28.09) $ (33.98) $ (49.00)
======= ======== ======== ======== =========
Weighted average number
of shares used in
calculating basic and
diluted net income
(loss) per share of
common stock........... 165,500 165,500 165,500 165,500 165,500
======= ======== ======== ======== =========
Unaudited pro forma net
income (loss) per share
of common stock (2).... $ (1.03)
=========
Weighted average number
of shares used in
calculating unaudited
pro forma net income
(loss) per share of
common stock........... 4,458,697
=========
<CAPTION>
JANUARY 2, JANUARY 1, DECEMBER 31, DECEMBER 29, DECEMBER 28,
1994 1995 1995 1996 1997
---------- ---------- ------------ ------------ ------------
<S> <C> <C> <C> <C> <C>
BALANCE SHEET DATA:
Cash and cash
equivalents............ $ 274 $ 7,774 $ 4,405 $ 14,033 $ 6,643
Working capital......... (494) 5,297 1,878 8,911 1,338
Total assets............ 6,868 14,900 11,943 23,705 24,159
Long-term debt,
including current
portion................ 1,965 1,563 1,549 3,423 2,926
Redeemable convertible
preferred stock........ 10,602 22,831 24,663 39,233 45,491
Stockholders' deficit... (6,819) (12,467) (17,116) (22,432) (30,361)
</TABLE>
- -------
(1) Since its inception, the Company has incurred net operating losses.
Accordingly, the Company has made no provision for income taxes payable,
and at December 28, 1997, had a net operating loss carryforward of
approximately $16.3 million, subject to limitations as set forth in
Internal Revenue Code Section 382. A full valuation reserve has been
established for all net deferred tax assets. See Note 10 of Notes to
Consolidated Financial Statements.
(2) Unaudited pro forma net income (loss) per share of common stock was
computed by dividing net income (loss) applicable to common stock by the
weighted average number of shares outstanding after giving effect to the
Preferred Conversion. See Notes 6 and 13 of Notes to Consolidated
Financial Statements.
15
<PAGE>
MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS
The following discussion of the financial condition and results of
operations should be read in conjunction with Company's Consolidated Financial
Statements and Notes thereto appearing elsewhere in this Prospectus.
GENERAL
The Company owns and operates 15 indoor family theme Parks in various
markets throughout the United States. The Company's first Park opened in 1988
in San Antonio, Texas under the Jungle Jim's Playland tradename. During the
next four years, the Company opened seven additional Jungle Jim's Playlands,
one of which closed before 1993. In addition, the Company entered into
franchise agreements for two more such Parks, one of which was terminated
before 1993. In 1993, the Company developed a second-generation Jungle Jim's
Playland prototype and upgraded three of its existing Jungle Jim's Playlands
to the new format. In 1995, under new management, the Company developed its
current Jeepers! prototype Park and subsequently opened ten new Jeepers!
Parks. With the introduction of the Jeepers! concept, the Company adopted a
single-brand strategy. Pursuant to such strategy, the Company has upgraded two
second-generation Jungle Jim's Playlands to the Jeepers! concept and closed
three Jungle Jim's Playlands, including two first-generation facilities in
1995. In addition, the Company acquired the remaining franchised Jungle Jim's
Playland in 1997, which it intends to convert to the Jeepers! concept in late
1998.
During their first year of operation, Jeepers! Parks typically experience
higher revenues than in subsequent years of operation, during which years
revenues are expected to remain relatively stable. The Company believes that
the key factors driving the growth of the Company's earnings will be the
opening of new Jeepers! Parks and increases in the efficiency of existing
Parks, rather than increases in revenues at existing Parks.
The Company derives revenue from four principal sources: rides, games,
dining, and birthday parties. As demonstrated in the charts below, the Company
enjoys a balanced revenue mix, reflecting the diverse attractions at its
Parks.
PIE CHART PIE CHART
Dining 27.6% Dining 26.0%
Rides 26.0% Rides 25.9%
Birthday Parties 24.0% Birthday Parties 24.2%
Games 19.4% Games 21.2%
Other 3.1% Other 2.7%
Fiscal 1996 Fiscal 1997
Cost of revenues includes the direct costs incurred in connection with
generating the Company's revenues. With respect to games, cost of revenues
includes revenue sharing fees paid to independent vendors who own and maintain
certain games in the Company's Parks, as well as the cost of redemption
prizes, tickets and tokens. Food and beverage costs include the direct costs
of food and beverage, as well as related costs of paper products and supplies.
Birthday party costs include all of the component costs of the party packages,
which may include food (pizza, soda and cake/ice cream), game tokens, T-shirts
and redemption merchandise, as well as paper products and supplies used in the
party.
16
<PAGE>
Operating payroll and benefit costs include payroll, taxes and benefits
incurred in the operation of the Parks. Other Park operating expenses include
facilities charges (rent, utilities, taxes and insurance), advertising,
repairs and maintenance and administrative costs.
The Company has a tax net operating loss carryover of approximately $16.3
million available for future use. The Company's ability to utilize loss
carryforwards is subject to limitations as set forth in Internal Revenue Code
Section 382. The Company has not been required to pay federal income taxes
since inception.
RESULTS OF OPERATIONS
The following table sets forth, for the periods indicated, certain selected
statement of operations data expressed as a percentage of revenues.
<TABLE>
<CAPTION>
FISCAL YEAR
---------------------
1995 1996 1997
----- ----- -----
<S> <C> <C> <C>
Revenues................................................ 100.0% 100.0% 100.0%
Costs and expenses:
Cost of revenues....................................... 16.6 22.5 21.3
Operating payroll and benefit costs.................... 31.7 29.4 28.0
Other operating expenses............................... 39.0 32.8 36.1
General and administrative expenses.................... 39.2 30.2 25.1
Pre-opening costs...................................... -- 2.0 2.3
Depreciation and amortization.......................... 8.9 8.6 7.2
Impairment and park closing costs...................... 0.1 7.4 10.1
----- ----- -----
Income (loss) from operations........................... (35.5) (32.9) (30.1)
Interest income (expenses), net......................... 1.3 (2.8) 2.0
----- ----- -----
Net income (loss)....................................... (34.2)% (35.7)% (28.1)%
===== ===== =====
</TABLE>
FISCAL 1997 COMPARED TO FISCAL 1996
Revenues. Revenues increased to $16.4 million in fiscal 1997 from $10.1
million in fiscal 1996, an increase of 62.4%. This increase was driven
primarily by the opening of six new Jeepers! Parks in 1997, the Company's
acquisition of its Des Plaines, Illinois franchisee in March 1997, and the
full-year impact of two Jeepers! Parks and two Jeepers Jr! centers opened
during 1996.
Cost of Revenues. As a percentage of revenues, cost of revenues decreased to
21.4% in fiscal 1997 from 22.5% in fiscal 1996. This decrease was primarily
attributable to a reduction in revenue sharing fees on game revenue driven by
the Company's new strategy of purchasing certain games, partially offset by an
increase in food and beverage costs associated with the broader menu served in
Jeepers! Parks as compared to Jungle Jim's Playlands.
Operating Payroll and Benefit Costs. As a percentage of revenues, operating
payroll and benefit costs decreased to 28.1% in fiscal 1997 from 29.4% in
fiscal 1996. This decrease reflected the impact of lower hourly labor costs
achieved through staffing efficiencies realized at the Park level, partially
offset by an increase in the minimum wage rate.
Other Operating Expenses. As a percentage of revenues, other operating
expenses increased to 36.1% in fiscal 1997 from 32.8% in fiscal 1996. This
increase reflected higher facilities costs associated with the more attractive
real estate sites on which Jeepers! Parks are located as compared to Jungle
Jim's Playlands, as well as higher repair and maintenance costs.
17
<PAGE>
General and Administrative Expenses. As a percentage of revenues, general
and administrative expenses decreased to 25.1% in fiscal 1997 from 30.2% in
fiscal 1996. This decrease was primarily the result of spreading such expenses
over a larger revenue base. In the aggregate, general and administrative
expenses increased to $4.1 million in fiscal 1997 from $3.0 million in fiscal
1996. This absolute increase was driven by costs associated with developing a
broader management and support infrastructure in anticipation of future
expansion.
Depreciation and Amortization. Depreciation and amortization increased to
$1.2 million in fiscal 1997 from $867,000 in fiscal 1996. This increase was
primarily attributable to new Park openings in 1997.
Interest Income (Expense). Interest income increased to $517,000 in fiscal
1997 from $88,000 in fiscal 1996. This increase reflected interest earned on
proceeds aggregating $15.5 million from the sale of convertible preferred
stock in December 1996. Interest income was offset by interest expense of
$187,000 in fiscal 1997 and $366,000 in fiscal 1996. The decrease in interest
expense from fiscal 1996 to fiscal 1997 was primarily attributable to the
conversion of $3.5 million of convertible notes that were outstanding for two
months in fiscal 1996.
FISCAL 1996 COMPARED TO FISCAL 1995
Revenues. Revenues increased to $10.1 million in fiscal 1996 from $7.6
million in fiscal 1995, an increase of 32.9%. This increase was primarily
attributable to the opening of two Jeepers! Parks and two Jeepers Jr! centers
in 1996, and by an increase in Jungle Jim's Playlands sales of approximately
11.5% as compared to the prior year.
Cost of Revenues. As a percentage of revenues, cost of revenues increased to
22.5% in fiscal 1996 from 16.6% in fiscal 1995. This increase was primarily
attributable to increased revenue sharing fees associated with the Company's
decision to increase the number of revenue-shared games in its Jungle Jim's
Playlands, and to the development of new birthday party packages that
generated incremental revenue and Park contribution, but at lower gross
margins due to certain higher cost components included in the new packages.
Operating Payroll and Benefit Costs. As a percentage of revenues, operating
payroll and benefit costs decreased to 29.4% in fiscal 1996 from 31.7% in
fiscal 1995. This decrease primarily reflected the impact of lower management
and hourly labor costs achieved through staffing efficiencies realized at the
Park level.
Other Operating Expenses. As a percentage of revenues, other operating
expenses decreased to 32.8% in fiscal 1996 from 39.0% in fiscal 1995. This
decrease was primarily attributable to the closing of two low volume first-
generation Jungle Jim's Playlands and to lower advertising costs in fiscal
1996.
General and Administrative Expenses. As a percentage of revenues, general
and administrative expenses decreased to 30.2% in fiscal 1996 from 39.2% in
fiscal 1995. This decrease was primarily the result of spreading such expenses
over a larger revenue base. In the aggregate, general and administrative
expenses remained relatively flat at approximately $3.0 million in each of
fiscal 1996 and 1995.
Depreciation and Amortization. Depreciation and amortization increased to
$867,000 in fiscal 1996 from $681,000 in fiscal 1995. This increase was
primarily attributable to new Park openings in fiscal 1996.
Interest Income (Expense). Interest income decreased to $88,000 in fiscal
1996 from $328,000 in fiscal 1995. This decrease primarily reflected the
declining cash balance remaining from the proceeds of the sale of convertible
preferred stock in fiscal 1994. Interest income was offset by interest expense
of $366,000 in fiscal 1996 and $229,000 in fiscal 1995. The increase in
interest expense from fiscal 1995 to fiscal 1996 was primarily attributable to
the issuance of $3.5 million of convertible notes in late fiscal 1996.
18
<PAGE>
LIQUIDITY AND CAPITAL RESOURCES
The Company has generally funded its working capital requirements with the
net proceeds received from the issuance of preferred stock. Since the
beginning of 1994, the Company has received net proceeds totaling
approximately $25.8 million from the issuance of preferred stock. Such
proceeds have been used primarily to develop and construct ten Jeepers! Parks
at an average initial net cash investment, including pre-opening costs, of
approximately $1.1 million ($885,000 for the last five Jeepers! Parks),
develop two Jeepers Jr! centers, upgrade two Jungle Jim's Playlands to
Jeepers! Parks, purchase new rides and games for its existing Parks and
finance operating losses and working capital requirements.
The Company's future working capital requirements are directly related to
the development of new Jeepers! Parks. During 1998 and 1999, the Company
expects to open approximately 36 Jeepers! Parks. In addition, the Company
plans to continually review the attractions at existing Parks and replace
existing attractions and add new ones as necessary. The Company expects that
such initiatives will require capital expenditures of approximately $33.0
million in fiscal 1998 and 1999, assuming the Company continues to receive
landlord contributions, loans and incentives consistent with historical
levels.
The Company has secured a term loan, which permits borrowing up to $5.0
million for purposes of financing rides and equipment. Borrowings under the
loan facility bear interest at a coupon rate of 10.0% per annum and are
secured by the underlying rides and equipment. Amounts drawn under the
facility must be repaid over 48 months. Pursuant to the facility, additional
payments are to be made at the end of the loan period that increase the
effective cost of borrowings to approximately 15.3%. As of the date of this
Prospectus, the entire $5.0 million was available to be drawn.
The Company expects that the net proceeds of the Offering, combined with
cash flow from operations, equipment leases, landlord contributions, loans and
incentives and borrowings under the secured loan facility, will be sufficient
to fund its capital requirements at least through the end of fiscal 1999.
However, the Company anticipates that it may need additional capital to
continue its expansion plan beyond fiscal 1999. There can be no assurance that
such additional capital will be available on terms acceptable to the Company,
if at all. See "Risk Factors--Future Capital Needs and Uncertainty of
Additional Funding."
SEASONALITY AND QUARTERLY RESULTS
The Company's sales and earnings fluctuate seasonally. Although Parks in
different markets are subject to different seasonal influences (including
seasonal changes in weather and school vacation periods), historically the
Company has generated the highest average Park revenue during its first and
third fiscal quarters and the lowest average Park revenue during the fourth
fiscal quarter. In addition, quarterly results are significantly affected by
the timing of new Park openings, since new Parks are less profitable during
their first several months of operation and the Company expenses pre-opening
costs as incurred. Accordingly, to the extent that Park openings are
concentrated in any fiscal period, results of operations for such fiscal
period may be materially adversely affected. As a result of the combined
impact of seasonality and the timing of new Park openings, operating margins
and profitability may fluctuate significantly from quarter to quarter. Results
for any quarter are not indicative of results that will be achieved for any
other quarter or for the full fiscal year. See "Risk Factors--Variability of
Results of Operations; Fluctuations in Quarterly Results."
IMPAIRMENT AND PARK CLOSING COSTS
In 1996, the Company adopted the provisions of SFAS No. 121, "Accounting for
the Impairment of Long-Lived Assets and Long-Lived Assets to Be Disposed Of."
SFAS No. 121 requires the Company to evaluate the carrying value of long-lived
assets, including equipment and leaseholds, whenever events or changes in
circumstances indicate that the carrying value may not be recoverable. Under
SFAS No. 121, an assessment is made to determine if the sum of the expected
future undiscounted cash flows from the use and eventual disposition of the
assets is less than the carrying value. If the sum of the expected
undiscounted cash flows is
19
<PAGE>
less than the carrying value, an impairment loss is recognized by measuring
the excess of carrying value over fair value (generally estimated by projected
future discounted cash flows from the applicable operation or independent
appraisal).
During 1996, the Company developed two Jeepers Jr! centers, which are 2,000
to 3,000 square foot facilities operated by the Company within Toys "R" Us
Kids World ("Kids World") superstores pursuant to a license agreement. In
1997, The Wall Street Journal reported that Toys "R" Us would not open
additional Kids World superstores. Further, due to the uncertainty of future
cash flows associated with both Jeepers Jr! centers, the Company recorded an
impairment charge of approximately $1.3 million. The provision includes
charges for impairments to the carrying value of all Jeepers Jr! assets,
including rides, games, leasehold improvements and concept development costs.
In 1996, the Company recorded an impairment charge of approximately $600,000
relating to certain leasehold improvements, rides and games of the Jungle
Jim's Playland in Shawnee, Kansas. In 1997, the Company accrued $368,000 of
exit costs, primarily for lease settlements, relating to the closing of the
same Jungle Jim's Playland. The Company closed this Jungle Jim's Playland in
April 1998.
In 1996, the Company also accrued $150,000 of additional exit costs relating
to the 1995 closing of an earlier generation Jungle Jim's Playland.
Contractual lease costs of $262,000 were charged in 1996 against the
applicable reserve established in 1994.
YEAR 2000 ISSUE
The Company has reviewed its computer programs and systems to ensure that
the programs and systems are Year 2000 compliant. The Company presently
believes that the Year 2000 problem will not pose significant operational
problems for the Company's computer systems. The estimated cost of the
Company's efforts to become Year 2000 compliant are not expected to be
material to the Company's financial position or any year's results of
operations, although there can be no assurance to this effect. In addition,
the Year 2000 problem may impact other entities with which the Company
transacts business, and the Company cannot predict the effect of the Year 2000
problem on such entities and, in turn, the impact of any such effect on the
Company.
IMPACT OF INFLATION
The Company does not believe that inflation has materially affected its
results of operations during the past three fiscal years. Substantial
increases in costs and expenses as a result of inflation, particularly food,
supplies, labor and operating expenses could have a significant impact on the
Company's operating results to the extent that such increases cannot be passed
along to customers.
20
<PAGE>
BUSINESS
THE JEEPERS! CONCEPT
The Company owns and operates 15 Parks throughout the United States and is
pursuing a rapid expansion strategy. The Company strives to create a unique
entertainment destination for families with children ages 2 to 12 by combining
a variety of interactive attractions, including amusement park rides, skill
games, state-of-the-art simulator games and comfortable family dining, all in
a whimsical jungle-themed atmosphere. The Company believes the quality and
diversity of attractions and food available at its Parks are a significant
competitive advantage and help drive repeat customer visits.
MULTIPLE ENTERTAINMENT ACTIVITIES. The Company distinguishes its Jeepers!
Parks from competing family entertainment destinations by featuring a broad
array of interactive entertainment attractions. The amusement park rides,
built to scale for indoor use, have imaginative names consistent with the
Jeepers! theme. These include thrill rides such as the Python Pit (a roller
coaster), JJ's Driving School (bumper cars) and Tarantula Tangle (a tilt-a-
whirl), which are popular among children between the ages of 6 to 12. Other
rides are designed for younger children, such as Jungle Patrol (kid-sized
sport utility vehicles on a simulated off-road track) and Banana Squadron (an
airplane ride). Jeepers! Parks also include the Jeepers Creepers! Sky Maze, a
multi-level maze of tubes, slides and play elements, and approximately 80 to
100 games, including skill games such as Skee Ball and Whack-a-Gator and
state-of-the-art simulator games, which appeal to both children and their
parents. The skill games award tickets that can be redeemed for toys,
stickers, sports cards, candy and other prizes at Kronkle's Big Digs, the
redemption center.
DIVERSE HIGH QUALITY MENU OFFERINGS. Each Jeepers! Park offers comfortable
family dining in the 1950's-style Tiny Rhino Diner, which seats approximately
200 guests. The Tiny Rhino Diner offers a full menu of high quality food that
includes both kids' favorites, such as Pizza Hut(R) pizza, hamburgers, hot
dogs and chicken strips, as well as a selection of entrees targeted to adults,
such as chicken caesar salads, pasta, and grilled chicken sandwiches. The
Company believes that the quality and selection of its menu items are a
significant attraction for parents.
BIRTHDAY PARTIES. The Company believes that one of its key competitive
advantages is its successful emphasis on birthday parties. The Company offers
three birthday party packages. The basic Excellent Expedition package includes
unlimited admission to all amusement park rides and play areas, a limited
number of tokens for each child, a birthday cake and special entertainment
activities. The Awesome Adventure adds pizza and a souvenir T-shirt for the
birthday child, while the Ultimate package offers, in addition, soft drinks in
logoed souvenir cups, a personalized birthday cake, goody bags and free return
passes for all the partygoers, and a candy-filled pinata. The Company believes
that each Park can accommodate more than 60 birthday parties per day,
significantly more than its competitors. The Company believes that its
birthday party business is a highly cost-effective method of generating future
Park business, both general admissions and additional birthday parties.
EXCITING THEMED ENVIRONMENT. The Jeepers! concept incorporates a high level
of thematic design, including whimsical jungle imagery, vivid graphics, bright
lighting and proprietary mascot characters, creating a unique personality and
brand identity. JJ, the Company's principal mascot, is a monkey who lives in a
treehouse that serves as the staging area for live entertainment, such as
"Storytime in the Jungle" and karoake. Trish, the Tiny Rhino, provides the
central theme for the Park diner, and Kronkle, with his cellular banana, is JJ
and Trish's mischievous friend who oversees the skill game ticket redemption
center. JJ, Trish and Kronkle appear regularly in the Parks to participate in
promotional and entertainment activities and are featured on Jeepers!
television commercials and logoed merchandise. Attractions are strategically
placed behind elaborate three-dimensional portals to establish a distinct
identity for each ride consistent with the overall theme of the Park. The
portals use bold colors, asymmetrical shapes, theatrical lighting and jungle
imagery to create a distinctive and exciting entertainment setting.
WHOLESOME FAMILY ENTERTAINMENT VENUE. The Parks are targeted exclusively at
families with young children. The Company believes that fostering parent/child
interaction will enhance families' experiences at its
21
<PAGE>
Parks. In this regard, the Company encourages parents to experience the rides
with their children at no additional cost. In addition, the Jeepers! concept
is designed not to appeal to teenagers in that the theme, rides and games (all
non-violent in nature) are all targeted to kids age 12 and under. The Company
prevents teenagers from congregating in its Parks by enforcing its policy
requiring adults to accompany minors. Jeepers! Parks are designed, constructed
and tested with an emphasis on childrens' safety and security. Play areas at
all of the Company's Parks are equipped with protective cushions and padding,
and members of the staff are available to assist children through the play
activities.
GROWTH STRATEGY
The Company's objective is to become a leading brand in the location-based
entertainment industry. The Company's growth strategy includes aggressive
development of new Parks, enhancing Park performance and building the Jeepers!
brand.
AGGRESSIVELY DEVELOP NEW PARKS. The Company intends to increase revenue
primarily through the aggressive development of Jeepers! Parks, filling in the
existing markets of Baltimore, Chicago, Detroit, New York and Washington,
D.C., and expanding to new eastern and midwestern markets with potential for
clustering multiple Parks. These potential new markets include Atlanta,
Boston, Cleveland, Indianapolis, Jacksonville, Miami, Minneapolis,
Philadelphia and Pittsburgh. The Company intends to open 12 new Parks in 1998
(of which two have already opened and ten are under development) and
approximately 24 new Parks in 1999. The Company believes that the demonstrated
success of the Jeepers! concept in a variety of retail environments, as well
as its modular Park design, facilitate the Company's rapid expansion.
. Adaptability to Various Retail Environments. The Company's Parks have
demonstrated their ability to succeed in both new and existing enclosed
malls and outdoor strip centers that meet the Company's site selection
criteria. Consequently, the Company believes it can be more flexible in
selecting a site within a particular trade area than other retailers
competing with the Company for real estate.
. Modular Park Design. Each Park consists of modular components, including
rides, play areas, a diner and a birthday party room, that can be
arranged in various combinations to fit into odd-shaped sites. Such sites
are routinely avoided by other retail concepts competing with the Company
for real estate, which the Company believes is a significant advantage in
obtaining attractive sites on favorable lease terms.
ENHANCE PARK PERFORMANCE. The Company continually evaluates ways to increase
Park revenues and improve Park operating margins. For example, the Company
recently began to promote more heavily its group tour packages (similar to
birthday party packages) to day-care centers and youth sports teams and to
incorporate larger toddler play areas in new Parks in an effort to expand its
Parks' target audience to younger children who do not attend school during the
week. In addition, the Company expects to improve Park operating margins by
clustering multiple Parks in each of its markets. Clustering provides
efficiencies in Park opening, marketing and management. Further, the Company
believes that initial unit level performance will improve as it further
refines the Park opening process, reducing the temporary negative impact of
new Parks on the Company as a whole.
BUILD THE JEEPERS! BRAND. The Jeepers! concept was designed to promote a
highly recognizable brand identity. The elaborate theming of the Jeepers!
Parks and the proprietary mascot characters, JJ, Trish and Kronkle, are
intended to create a memorable image that children and their parents will
identify with Jeepers!. The Company's continued development and promotion of
the Jeepers! theme and its proprietary mascot characters are key components of
the Company's strategy to create broad recognition of the Jeepers! brand. Each
of the Parks offers T-shirts, sweatshirts, caps, buttons, stickers and plush
toys featuring these characters and the Jeepers! jungle theme.
PRICING OF ATTRACTIONS
The Company enjoys a balanced revenue mix reflecting the diverse attractions
at its Parks. The Company believes that this distribution of revenues
evidences customers' attraction to the four key elements of its Parks.
22
<PAGE>
In fiscal 1997, the average overall expenditure per child in Jeepers! Parks
was approximately $18.75. The Company believes that each child is accompanied
to the Park, on average, by one adult, thereby yielding an average expenditure
per person of approximately $10.40.
Amusement Park Rides. Customers have the option to purchase all-day passes
or individual ride tickets to access Jeepers! Park amusement rides and the
Jeepers Creepers! Sky Maze. Weekend passes are generally priced at $10.99 and
weekday passes at $6.99. At Jeepers! Parks, individual ride tickets may also
be purchased at a cost of $0.60 to $1.00 per ticket, depending on the number
of tickets purchased. Each of the rides requires between one and three
tickets. The Company believes its attractions are priced competitively and
provide its guests significant entertainment value.
Skill and Simulator Games. The games each require between one and four
tokens that are purchased at a cost of $0.25 per token. The skill games award
the players tickets that can be redeemed for toys, stickers, sports cards,
candy and other prizes at the Kronkle's Big Digs redemption center.
Dining. The Company believes that its prices are competitive with prices of
other family restaurants. Menu prices generally range from $1.49 for a grilled
cheese sandwich to $5.99 for a chicken caesar salad. Pizza prices range from
$9.99 for a medium cheese pizza to $16.49 for a large Super Supreme(R) pizza.
Birthday Parties. The Company currently offers three birthday party packages
that range in features and cost from $12.95 to $18.95 per child. In 1997, the
average Jeepers! Park party consisted of ten children and resulted in an
average expenditure of $156.00.
PARK ECONOMICS
The Company believes its Jeepers! Parks produce attractive unit economics.
During fiscal 1997, the two Jeepers! Parks open for the entire year averaged
approximately $2.3 million in revenues. Future Jeepers! Parks are expected to
generate average annual revenues of approximately $2.2 million and average
Park EBITDA margin of approximately 20%, although there can be no assurance
that such levels will be achieved. The nine Jeepers! Parks open as of April
30, 1998 required an average initial cash investment, including pre-opening
costs, of approximately $1.1 million ($885,000 for the last five Jeepers!
Parks), net of landlord contributions, loans and other incentives. The Company
expects that future Jeepers! Parks will require an average initial cash
investment of approximately $900,000, net of landlord contributions, loans and
other incentives, although there can be no assurance that actual costs will
not exceed anticipated amounts or that the Company will continue to receive
landlord contributions, loans and other incentives consistent with historical
levels.
23
<PAGE>
PARK LOCATIONS
The following table provides certain information with respect to each of the
Company's Parks as of the date of this Prospectus.
<TABLE>
<CAPTION>
PARK LOCATION GROSS SQ. FT. OPENING DATE
------------- ------------- -------------
<S> <C> <C>
Jungle Jim's Playlands:
San Antonio, TX.............................. 20,700 May 1988
Des Plaines, IL (Chicago).................... 21,700 October 1991
Midvale, UT (Salt Lake City)................. 25,000 January 1992
Jeepers! Parks:
Mesa, AZ (Phoenix) (1)....................... 28,000 February 1992
Glendale, AZ (Phoenix) (1)................... 25,800 April 1993
Rockville, MD (Washington, D.C.)............. 27,300 January 1996
Greenbelt, MD (Washington, D.C.)............. 25,000 August 1996
Norridge, IL (Chicago)....................... 25,000 August 1997
Roseville, MI (Detroit)...................... 24,600 August 1997
Olathe, KS (Kansas City)..................... 30,100 August 1997
Livonia, MI (Detroit)........................ 25,100 October 1997
Albany, NY................................... 23,800 November 1997
Buffalo, NY.................................. 22,600 December 1997
Glen Burnie, MD (Baltimore).................. 25,000 March 1998
West Nyack, NY (New York City)............... 25,000 May 1998
<CAPTION>
Future Jeepers! Parks:
<S> <C> <C>
Baltimore, MD................................ 23,700 Q3 1998 (2)
Methuen, MA (Boston)......................... 26,540 Q3 1998 (2)
Cleveland, OH................................ 24,000 Q3 1998 (2)
Baltimore, MD................................ 26,500 Q3 1998 (2)
Youngstown, OH............................... 25,000 Q3 1998 (2)
East Brunswick, NJ........................... 20,000 Q4 1998 (2)
Auburn Hills, MI (Detroit)................... 26,840 Q4 1998 (2)
Kingston, NY................................. 15,000 Q4 1998 (2)
Indianapolis, IN............................. 25,000 Q4 1998 (2)
Southfield, MI (Detroit)..................... 25,000 Q4 1998 (2)
</TABLE>
--------
(1) Formerly a second-generation Jungle Jim's Playland, which was
upgraded to a Jeepers! Park in April 1998.
(2) Projected.
All of the Company's existing Parks are located on leased sites and the
Company intends to continue to lease the facilities for its future Parks. The
Company has entered into long-term leases with respect to its existing Parks
and eight additional Parks which the Company expects to open in the remainder
of 1998, having expiration dates ranging from 2011 to 2018, including renewal
option periods.
The Company leases approximately 4,750 square feet for its corporate
headquarters in Waltham, Massachusetts under a lease which expires in May
2000.
SITE SELECTION
The Company believes that the location of its Parks is essential to the
Company's long-term success and devotes significant time, effort and resources
to the investigation and evaluation of potential locations. The Company has
developed specific demographic criteria and a detailed site profile to assist
in the evaluation of potential locations. In addition to carefully analyzing
market demographics (such as population, age and median
24
<PAGE>
income levels) with respect to each prospective site, the Company considers
factors such as visibility from and accessibility to regional highway systems,
traffic patterns and activity, proximity to shopping and residential areas,
convenient customer parking, cotenancy, projected financial performance and
zoning and regulatory restrictions. The Company also carefully studies the
entertainment competition in prospective locations. The Company believes that
the high level of repeat visits enjoyed by its Parks enables the Company to
roll out its Parks and operate them profitably in less populated markets and
locations, which facilitates the Company's prospects of nationwide expansion.
In connection with the Company's evaluation of potential sites, the
Company's Senior Vice President--Development and Vice President of
Construction visit, analyze and prepare extensive reports covering all aspects
of each potential site. A committee comprised of senior management of the
Company meets regularly to consider the reports prepared with respect to
potential Park sites. Upon approval of a potential site by such committee, the
Company enters into lease negotiations with respect to a selected site. The
negotiated lease proposal is brought before the Real Estate Committee of the
Board for its recommendation and to the full Board for final approval. Prior
to entering into the lease, the Chief Executive Officer of the Company also
visits the potential site. The time required to complete construction of the
new site is typically between 90 and 120 days, although there can be no
assurance that such schedules can be maintained in the future.
As part of its site selection strategy, the Company has developed and will
continue to develop relationships with leading shopping center developers and
believes such relationships will facilitate the Company's rapid expansion. The
Company believes that developers of shopping centers view Jeepers! as an
opportunity to distinguish new retail developments from competitors and
revitalize existing properties, allowing the Company to obtain attractive
sites for its Parks on favorable lease terms. An additional advantage is
afforded by the flexible layout of the Parks, consisting of modular components
that can be arranged in various combinations to fit into odd-shaped sites,
which are routinely avoided by other retail concepts competing with the
Company for real estate.
In addition to the development of new Parks, the Company will consider the
acquisition of other businesses in order to gain access to attractive real
estate sites and build brand awareness in strategic markets. As of the date of
this Prospectus, the Company has no definitive agreements, arrangements or
understandings with respect to any such acquisitions, and there can be no
assurance that any such acquisitions will be completed. See "Risk Factors--
Management of Growth."
PARK OPERATIONS AND MANAGEMENT
The Company is committed to providing superior customer service with an
enthusiastic staff and through a high degree of interaction among the Jeepers!
employees, the younger customers and their parents. The Company works
diligently to ensure the Parks leave a strong, positive impression on all of
its consumers. The Company achieves these objectives through effective
recruiting, training and management of Park general managers, assistant
managers and other personnel.
The management at each new Park undergoes a rigorous 12-week training
process utilizing the experience and efforts of a corporate Park opening team.
The opening team, which consists of a Vice President and three opening
managers, also assists in the physical set-up of each new Park and provides
operational and administrative support up to six weeks after a new Park has
opened. Specific responsibilities also include establishing relationships with
local vendors, initiating food, beverage and merchandise orders, and orienting
and motivating employees.
Following the opening period, each Park is managed by a general manager who
is responsible for recruiting, hiring, training and scheduling a staff that
includes three assistant managers and up to 100 part-time employees throughout
most of the year, including ride operators, floor personnel, diner employees,
party organizers and crew leaders. The general manager is responsible for the
day-to-day operations of the Park, including managing all entertainment
activities, food service, birthday parties, inventories, shrinkage and other
controllable costs.
25
<PAGE>
Each of the assistant managers is typically responsible for one or more of the
profit centers: rides, games, dining and birthday parties. The Company seeks
to retain high quality Park managers by providing them with opportunities for
promotion and financial incentives based on individual Park performance. These
financial incentives include a monthly bonus program and incentive stock
options.
Each general manager reports to a regional manager who, along with the
opening team, handles the recruiting, hiring and training of the general
managers and ensures that consistent Company standards, policies and
procedures are implemented at each Park. The Company currently has three
regional managers for the existing 15 Parks and anticipates that it will
employ an additional regional manager for every four to six new Jeepers!
Parks.
The Company utilizes detailed training manuals and orientation programs that
are designed to emphasize customer service and consistency. The Company's
employees undergo extensive training in the courteous and safe operation of
attractions and the friendly, efficient and careful preparation and service of
food items. In order to enhance operating flexibility, employees are cross-
trained to perform multiple functions in the Parks.
The Company has developed detailed specifications and standards for the
products used in its Parks. These specifications and standards are developed
at the Company's headquarters, while the purchasing decisions are made by each
Park general manager after conducting price comparisons among products meeting
the Company's specifications and standards to ensure the optimal price. The
Company buys all of its Pizza Hut(R) supplies from Ameriserve, Inc.
Approximately 70% of the Company's food purchases are for its Pizza Hut(R)
products. Approximately 90% of the Parks' non-Pizza Hut(R) food products were
purchased from 11 distributors in fiscal 1997. The Company's amusement park
rides are currently purchased from a limited number of specialized suppliers.
Although the Company believes substitute rides and alternative sources of
supply are available, shortages or interruptions in the supply of any of the
products used in the Company's Parks or any inability to obtain amusement park
rides from its existing suppliers could have a material adverse effect on the
Company. See "Risk Factors--Supply Risks."
INTERNAL CONTROLS AND MANAGEMENT INFORMATION SYSTEMS
The Company maintains financial and accounting controls for each of its
Parks through the use of centralized accounting and management information
systems. The Company's information systems contain a full range of financial
and operating data capture and management capabilities. The Company uses
Micros point-of-sale devices at each Park to collect data regarding Park
performance, which is polled by corporate headquarters on a nightly basis. The
Micros system also enables the Company to collect zip code information and
other customer profile data as desired, which the Company uses for market
analysis.
The Company uses its information systems for budget analyses, planning and
inventory control. Cash is controlled through daily reconciliation to the
Micros system and deposit of receipts in local operating accounts, the
balances of which are transferred regularly to the Company's principal
operating account. Internal controls are supplemented by a weekly review of
individual Park operating results by senior level operations and financial
management. The Company believes its internal controls and information systems
are sufficient to support its growth for the foreseeable future, though it
constantly strives to upgrade the quality of such controls and systems.
The Company has reviewed its computer programs and systems to ensure that
the programs and systems are Year 2000 compliant. The Company presently
believes that the Year 2000 problem will not pose significant operational
problems for the Company's computer systems. The estimated cost of the
Company's efforts to become Year 2000 compliant are not expected to be
material to the Company's financial position or any year's results of
operations, although there can be no assurance to this effect. In addition,
the Year 2000 problem may impact other entities with which the Company
transacts business, and the Company cannot predict the effect of the Year 2000
problem on such entities and, in turn, the impact of any such effect on the
Company.
26
<PAGE>
MARKETING, ADVERTISING AND PROMOTION
The Company's marketing functions, consisting of advertising, promotions,
public relations, sales, direct marketing and telemarketing, are directed and
managed by its Corporate Marketing Department. In-house graphics specialists
design all print and collateral materials, and internal marketing personnel
script and direct all TV and radio spots. All direct mail pieces and
telemarketing scripts are written and designed in-house. The Company believes
that its in-house capabilities enable the Company to implement its marketing
programs and strategy efficiently and to react quickly to local market and
competitive situations. Media buying, public relations, printing, TV and radio
spot production and research are implemented by outside sources specializing
in the respective fields and are supervised by the Corporate Marketing
Department.
The Company's marketing initiatives, while managed at the corporate level,
are market specific. Each Park has its own marketing budget and plan, based on
local opportunities and market analyses. The consolidated marketing budget is
approximately 3.5% of the Company's gross revenue. This percentage varies by
Park based on several factors, including the number of Parks in a single
market, local media costs and the competitive environment. The Company relies
predominantly on television advertising to promote the Jeepers! concept and
build brand awareness. Print media are used strategically, either to promote
special events at a Park, to offer an incentive to a specific target audience,
or to distribute discount coupons.
Cross promotions with local retailers, movie theaters and other businesses
are an important element of the Company's marketing efforts. For example, the
Company has conducted joint coupon programs with Kay-Bee Toys, and the
Jeepers! mascots often appear at Toys "R" Us grand openings and special
promotions in joint markets. Recent cross promotions with family and
children's movies have included "Star Kid," "George of the Jungle," and "Leave
it to Beaver" and involve register-to-win premiere ticket offers, admission
discounts with ticket stubs, and character and celebrity appearances at the
Parks. Similar promotional tie-ins with local family entertainment productions
such as "Rugrats, A Live Performance," and the Harlem Globetrotters occur
periodically. In addition, local cross promotions with packaged goods have
proven effective, both in building brand awareness and increasing traffic.
These have included discount offers with Keebler Cookie proofs of purchase and
Chef Boyardee Jr. labels. Other cross promotions have at various times
included the Company's coupons on placemats at McDonald's and Burger King, and
register receipt coupons at local supermarkets.
The Company believes that word-of-mouth advertising is critical to its long-
term success and makes every effort to provide an enjoyable entertainment
experience to each and every customer. The Company capitalizes on existing
traffic and builds frequent repeat visits with in-Park handouts, posters and
coupons. The Company believes its birthday party business is a cost-effective
method of generating word-of-mouth advertising.
New Parks are opened with a preview party typically attended by over 1,000
invited guests, including local political officials, area media, and other
"VIPs." The Company selects a well-known local charity, such as the local
children's hospital, as the beneficiary of the party. Live broadcasts from the
Park on local TV news shows provide significant initial exposure for the Park,
and the party itself results in considerable word-of-mouth advertising.
The Company encourages local community involvement. The Jeepers! characters
regularly are a featured attraction at local kids' fairs and school events and
also appear in local and regional parades. The Company also supports local
charities, scouting, educational and civic organizations and not-for-profit
groups with regular donations of passes and birthday parties.
In support of its Park operations, the Company has introduced a centralized
call center located at the Company's headquarters in Waltham, Massachusetts,
which serves as an inbound customer service center and, call volume
permitting, conducts an outbound telemarketing program focused on building
group tour and special events business by targeting schools, day-care centers
and other youth organizations. One of the call center's primary functions is
to receive all calls addressed to newly opened Parks, including calls from
customers seeking
27
<PAGE>
to arrange birthday parties. This enables the Company to project a consistent
and high quality marketing message. The call center also receives all customer
comments and complaints and responds to them in a uniform and professional
manner.
RELATIONSHIP WITH PIZZA HUT
In 1993, the Company entered into a non-exclusive master license agreement
with Pizza Hut, which provides for the Pizza Hut Agreements. The Pizza Hut
Agreements enable the Company to market Pizza Hut(R) pizza and other products
in all of its Jeepers! Parks. The Company's Parks are required to pay to Pizza
Hut a royalty on sales of the licensed products at the Parks. The term of the
license granted to each licensed Jeepers! Park is ten years from the
commencement of the license at each licensed location, renewable upon
agreement by the parties and terminable for cause upon written notice by Pizza
Hut. The Company believes that the quality and breadth of food offerings at
Jeepers! Parks in general, and the availability of Pizza Hut(R) products at
Jeepers! Parks in particular, contribute significantly to the popularity of
Jeepers! Parks.
The Company believes that its relationship with Pizza Hut provides it with a
strategic competitive advantage that independent operators and smaller chains
would find difficult to replicate. However, there can be no assurance that the
Pizza Hut Agreements will not be terminated, that the Company will be able to
renew the Pizza Hut Agreements or that the Company will be able to obtain
licenses to market Pizza Hut products in new Parks on terms acceptable to the
Company, if at all. See "Risk Factors--Reliance on Relationship with Pizza
Hut."
INTELLECTUAL PROPERTY
Jeepers!, Jeepers! Food, Fun and a Monkey, Jeepers Jr!, and Jungle Jim's
Playland, together with their associated logos, as well as Jungle Play and
Kidding Around, are registered trademarks of the Company. All depictions of
any characters illustrated herein, including the designs for each of "JJ,"
"Trish," "Kronkle" and "Jungle Jim," represent trademarks currently used by
the Company in its business. The Company believes that such trademarks have
significant value to the Company and are important to the marketing of the
Company's concepts. There can be no assurance that the steps taken by the
Company to protect its proprietary rights will be adequate to prevent
misappropriation of the Company's rights or the use by others of features
based upon, or otherwise similar to, those of the Company. In addition,
although the Company believes that its trademarks have been independently
developed, there can be no assurance that any of the trademarks used by the
Company do not or will not violate the proprietary rights of others, that the
trademarks will be upheld if challenged, or that the Company will not be
prevented from using the trademarks, any of which could have a material
adverse effect on the Company. See "Risk Factors--Intellectual Property."
COMPETITION
Competition in the location-based entertainment industry is intense. The
Company competes principally with national chains such as Chuck-E-Cheese,
Discovery Zone and potentially Club Disney, as well as a broad array of
smaller chains and independent operators in each of its markets. While the
Company believes that its Parks are distinctive in design and unique in the
variety of entertainment attractions offered, it is aware that its competitors
may operate with similar concepts. There can be no assurance that the
Company's competitors will not adopt concepts similar to those of the Company
or be more successful in establishing businesses using similar concepts, or
that such competitors will not be more successful than the Company in
developing and marketing other concepts. Many of the Company's competitors are
well established with significantly greater financial, marketing and other
resources than the Company. Some of the Company's competitors have been in
existence for substantially longer periods than the Company and may be better
established in the areas where the Company's Parks are located or in the
markets where the Company plans to expand in the future. In addition, the
Company's profitability depends not only on its ability to compete
successfully against similar or comparable businesses, but also upon
consumers' choice of the type of entertainment the Company's Parks provide
over
28
<PAGE>
other available forms of entertainment, including, but not limited to, movies,
sporting events, local youth sports leagues and other seasonal activities.
There can be no assurance that the Company will be able to respond to various
competitive factors affecting the location-based entertainment industry. See
"Risk Factors--Competition."
GOVERNMENT REGULATION AND LABOR COSTS
The Company is subject to federal, state and local government regulation
relating to the operation of its amusement park rides, its food service
operation, as well as regulations relating to building and zoning requirements
and environmental compliance. The Company is also subject to regulation with
respect to its relationship with its employees, including minimum wage
requirements, health benefits, unemployment taxes and sales taxes, overtime
and working conditions, and citizenship requirements. A significant number of
the Company's hourly personnel at its Parks are paid at rates related to the
federal minimum wage. Accordingly, legislated increases in the federal minimum
wage, as well as increases in additional labor cost components, such as
employee benefit costs, workers' compensation insurance rates or other costs
associated with employees, would increase the labor costs at the Company's
Parks, which could have a material adverse effect on the Company's business,
financial condition and results of operations. In addition, the Company is
subject to local health board ordinances for the manufacture, handling,
storage and labeling of food products in its kitchens. The failure by the
Company to comply with laws regulating its business, together with future
changes in existing regulations, may adversely affect the Company's business.
The Company believes it is operating in compliance in all material respects
with applicable laws and regulations that govern its operations. See "Risk
Factors--Government Regulation and Labor Costs."
EMPLOYEES
The Company believes that a large part of its success is the result of the
training and motivation of its employees. The Company has extensive and varied
programs designed to recognize and reward employees for superior performance.
Employees are encouraged to participate in improving quality and service at
all levels of operation. At April 1, 1998, the Company employed approximately
1,250 persons, 32 of whom served in administrative or executive capacities, 61
of whom served as restaurant and entertainment management personnel, and the
remainder of whom were hourly restaurant and entertainment personnel. None of
the Company's employees are covered by collective bargaining agreements, and
the Company has never experienced an organized work stoppage, strike or labor
dispute. The Company believes its working conditions and compensation packages
are competitive with those offered by its competitors and considers relations
with its employees to be very good.
LEGAL PROCEEDINGS
The Company is involved in certain litigation arising in the normal course
of its business. The Company does not believe that any such litigation pending
or threatened, either alone or in aggregate, would have a material adverse
effect on the Company.
29
<PAGE>
MANAGEMENT
DIRECTORS AND EXECUTIVE OFFICERS
Set forth below is certain information concerning the directors and
executive officers of the Company:
<TABLE>
<CAPTION>
NAME AGE POSITION WITH COMPANY
---- --- ---------------------
<S> <C> <C>
Nabil N. El-Hage.................. 39 President, Chief Executive Officer and
Chairman of the Board
Kenneth J. Sanginario............. 37 Chief Financial Officer
Carl H. Winston................... 40 Senior Vice President--Operations
Dennis J. McMullen................ 53 Senior Vice President--Development
Leonard F. Hoppe.................. 46 Vice President--Marketing
Richard J. Lynch.................. 37 Vice President--Construction
Kevin M. Smith.................... 39 Vice President--Attractions
Scott R. Woodhead................. 32 Vice President--Openings
Paul F. Balser (1)................ 56 Director
Mark E. Jennings (2).............. 36 Director
Jonathan H. Kagan................. 41 Director
Mark L. Kaufman (2)(3)............ 41 Director
Bruce G. Pollack (1)(3)........... 39 Director
</TABLE>
- --------
(1) Member of Compensation Committee.
(2) Member of Audit Committee.
(3) Member of Real Estate Committee.
Nabil N. El-Hage has served as a director of the Company since his election
in April 1993 and has served as the Company's President, Chief Executive
Officer and Chairman of the Board since January 1995. Mr. El-Hage has
extensive experience in both the restaurant industry and the private equity
investments arena. From December 1993 to January 1995, Mr. El-Hage was
associated with Advent International Corporation, where he was Vice President
from June 1994 to January 1995. From 1988 to October 1992, Mr. El-Hage served
as the Chief Financial Officer of The Westwood Group, Inc. and its restaurant
subsidiary, The Back Bay Restaurant Group, Inc., where he guided The Back Bay
Restaurant Group, Inc. through its initial public offering. From 1985 to 1988,
Mr. El-Hage was associated with TA Associates, a leading venture capital firm
located in Boston, Massachusetts. From 1984 to 1985, Mr. El-Hage served on the
finance faculty at Harvard Business School.
Kenneth J. Sanginario has served as the Company's Chief Financial Officer
since April 1995. From 1992 to April 1995, Mr. Sanginario served as Vice
President and Treasurer of The Westwood Group, Inc., a closely held company
with holdings in the entertainment and restaurant industries. From 1988 to
1992, Mr. Sanginario served as Corporate Controller of CFO Publishing Corp.
and from 1983 to 1988, Mr. Sanginario was employed by Coopers & Lybrand where
he specialized in the multi-unit retail industry.
Carl H. Winston joined the company as Senior Vice President--Operations in
June 1997. Mr. Winston has over 15 years of experience in the hospitality and
restaurant industries. Prior to joining the Company, he was Executive Vice
President of Chartwell Leisure (formerly known as Forte Hotels), a company
operating over 100 hotels, motels and restaurants in the U.S. and Canada.
Prior to joining Chartwell Leisure, Mr. Winston spent four years with Motels
of America, where he was responsible for all operational aspects as the
company grew from 16 to over 100 locations.
30
<PAGE>
Dennis J. McMullen joined the company as Senior Vice President--Development
in September 1997, following a 21 year career with CVS Corporation ("CVS"),
where he served as Senior Vice President--Real Estate. During his tenure, CVS
grew from 200 stores to 1,500 stores, followed by the acquisition of the
2,600-store Revco Drug Company. Prior to joining CVS, Mr. McMullen worked at
The Grand Union Supermarket Company of Wayne, New Jersey, as a Real Estate
Manager. He is a licensed Real Estate Broker in Massachusetts and New York.
Leonard F. Hoppe has served as the Company's Vice President--Marketing since
June 1996, after having served as Director of Marketing for the Company since
August 1994. From 1987 to 1994, Mr. Hoppe served as the National Director of
Advertising for CARQUEST Corporation, an association of approximately 2,500
auto parts stores. Prior to joining CARQUEST Corporation, Mr. Hoppe was
employed in the advertising business for 10 years, where he serviced accounts
such as Coca Cola Bottling Co. of the Southwest, Church's Chicken and Mr.
Gatti's Pizza.
Richard J. Lynch serves as the Company's Vice President--Construction. Prior
to joining the Company in December 1996, Mr. Lynch was Manager of Construction
and Engineering for Staples Inc., where he helped design and construct over
300 new stores from 1990 to 1995. Mr. Lynch also was instrumental in the
development of the "Staples Express" concept, and designed and built stores in
New York, Washington DC, Philadelphia and Boston.
Kevin M. Smith serves as the Company's Vice President--Attractions and has
been employed by the Company since March 1995. From June 1993 until joining
the Company in 1995, Mr. Smith, directed design, leasing and construction for
two Moscow office-related developments with an affiliate of Zeckendorf Realty.
Prior to working in Russia, he was a principal in the New York firm of TLMP
Architects, where he also directed the activities of TLMP's Berlin office.
Scott R. Woodhead has served as the Company's Vice President--Openings since
June 1997. From 1993 to May 1997, Mr. Woodhead served the Company first as a
Park General Manager and later as Director of Training and Vice President--
Operations. Prior to joining the Company, Mr. Woodhead was employed by Smith's
Food & Drug Centers, Inc. where he supervised operations and personnel
training for several store locations.
Paul F. Balser has served as a director of the Company since May 1991. Since
August 1995, Mr. Balser has been a founding partner of Generation Capital
Partners L.P., a private investment partnership. From 1986 to August 1995, Mr.
Balser was a partner of Centre Partners L.P. ("Centre Partners"), the general
partner of CCI. From 1982 to 1986, Mr. Balser was a Managing Director and a
member of the Board of Directors of J. Henry Schroder Corp. Mr. Balser
currently serves as a director of Kansas City Southern Industries, Inc., The
Carbide/Graphite Group, Inc., Scientific Games Holdings Corp., Music Holdings
Corp. and a number of other private corporations.
Mark E. Jennings has served as a director of the Company since May 1991.
Since August 1995, Mr. Jennings has been a founding partner of Generation
Capital Partners L.P., a private investment partnership. Prior to August 1995,
Mr. Jennings was a partner of Centre Partners, where he was employed since
1987. From 1986 to 1987, Mr. Jennings was employed in the Corporate Finance
Department of Goldman, Sachs & Co. Mr. Jennings currently serves as a director
of Snyder Communications, Inc., Scientific Games Holdings Corp., Johnny
Rockets Group, Inc., Music Holdings Corp. and a number of other private
corporations.
Jonathan H. Kagan has served as a director of the Company since April 1998.
Since 1995, Mr. Kagan has served as Managing Director of Centre Partners
Management LLC, which was formed in December 1995 to manage investments on
behalf of Centre Capital Investors II, L.P. and affiliated entities ("Centre
Management"). Mr. Kagan has been a Managing Director of Corporate Advisers,
L.P. since 1990. Mr. Kagan has been associated with Lazard Freres & Co. LLC
since 1980 and has been a Managing Director since 1995 (prior thereto a
General Partner). Mr. Kagan also serves as a director of Firearms Training
Systems, Inc.
31
<PAGE>
Mark L. Kaufman has served as a director of the Company since his election
in April 1994. Since July 1992, Mr. Kaufman has been a Vice President with
Dickstein Partners, L.P. Prior to joining Dickstein Partners, Mr. Kaufman
served as a Senior Vice President with Oppenheimer & Co., Inc. Prior to
joining Oppenheimer & Co., Inc., Mr. Kaufman served as Vice President and Head
of Strategic Investments for GAF Corporation. Prior to joining GAF
Corporation, Mr. Kaufman served as an analyst and portfolio manager at each of
Lehman Brothers, MKI Securities, Fourteen Research Corp. and Bankers Trust
Company. Mr. Kaufman has been a Chartered Financial Analyst since 1989. Mr.
Kaufman currently serves as a director of Carson, Pirie, Scott and Company and
of the Leslie Fay Company.
Bruce G. Pollack has served as a director of the Company since his election
in September 1995. Since December 1995, Mr. Pollack has been a Managing
Director of Centre Management. Mr. Pollack is also a partner of Centre
Partners, L.P., which he joined in January 1991. Mr. Pollack currently serves
as a director of Johnny Rockets Group, Inc., Music Holdings Corp. and a number
of other private corporations.
BOARD OF DIRECTORS; COMMITTEES
Pursuant to the Bylaws of the Company, the Board consists of three or more
members, as fixed from time to time by the Board or by the stockholders.
Currently, the Board consists of six directors. Members of the Board are
elected each year at the Company's annual meeting of stockholders, and serve
until their respective successors have been elected and qualified. Within 90
days after completion of the Offering, the Company intends to elect two
additional persons as directors who will not be officers or employees of the
Company or partners, officers or employees of the Company's principal
stockholders or any of their respective affiliates.
The Compensation Committee of the Board, comprised of Messrs. Balser and
Pollack, is responsible for reviewing and establishing the compensation
structure for the Company's officers and directors, including salary rates,
participation in incentive compensation and benefit plans, stock option plans
and other forms of compensation, and, after the effective date of the initial
registration of the Company's Common Stock under Section 12(g) of the
Securities Exchange Act of 1934 (the "Exchange Act"), administering the
Company's stock option plans. See "--Stock Option Plans." The Audit Committee
of the Board, comprised of Messrs. Kaufman and Jennings, is responsible for
recommending to the Board independent auditors for the Company, analyzing the
reports and recommendations of such auditors and reviewing internal audit
procedures and controls. The Real Estate Committee of the Board, comprised of
Messrs. Kaufman and Pollack, is responsible for reviewing management's
recommendations with respect to the selection of new Park sites and making
recommendations to the full Board with respect thereto.
DIRECTOR COMPENSATION
Directors of the Company are reimbursed for certain reasonable expenses
incurred in attending Board meetings. Directors who are also employees of the
Company receive no remuneration for services as members of the Board or any
committee thereof. Directors who are not employed by the Company are entitled
to receive a fee of $1,500 each for every meeting they attend.
32
<PAGE>
EXECUTIVE COMPENSATION
Summary Compensation Table. The following table sets forth information
concerning compensation for fiscal 1997 earned by the Company's President and
Chief Executive Officer and each of the Company's other most highly
compensated executive officers whose total salary and bonus for such period
exceeded $100,000 (collectively, the "Named Executive Officers").
SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>
LONG-TERM
COMPENSATION
ANNUAL COMPENSATION (1) AWARDS
------------------------------------- ------------
NAME AND SECURITIES ALL OTHER
PRINCIPAL OTHER ANNUAL UNDERLYING COMPENSATION
POSITION SALARY ($) BONUS ($) COMPENSATION ($) OPTIONS (#) ($)
--------- ---------- --------- ---------------- ------------ ------------
<S> <C> <C> <C> <C> <C>
Nabil N. El-Hage........ 278,000 180,000 -- -- --
President, Chief
Executive Officer and
Chairman
Kenneth J. Sanginario... 125,000 40,000 -- -- --
Chief Financial Officer
Carl H. Winston (2)..... 74,846 15,000 25,000 (3) 20,000 --
Senior Vice President--
Operations
</TABLE>
- --------
(1) The aggregate amount of perquisites and other personal benefits, if any,
did not exceed the lesser of $50,000 or 10% of the total annual salary and
bonus reported for each Named Executive Officer and has therefore been
omitted.
(2) Mr. Winston became an employee of the Company in June 1997.
(3) One-time allowance for relocation expenses.
Stock Option Grants Table. The following table sets forth certain
information concerning all stock options granted during fiscal 1997 to the
Named Executive Officers. The Company did not grant any stock appreciation
rights or restricted stock awards during fiscal 1997.
OPTION GRANTS IN FISCAL 1997
<TABLE>
<CAPTION>
POTENTIAL
REALIZABLE VALUE
AT ASSUMED ANNUAL
RATES OF STOCK
PRICE
APPRECIATION FOR
NUMBER OF PERCENT OF OPTION TERM OPTION TERM (4)
SECURITIES TOTAL OPTIONS ------------------------ -----------------
UNDERLYING GRANTED TO EXERCISE OR
OPTIONS EMPLOYEES IN BASE PRICE EXPIRATION
NAME GRANTED (1) 1997 ($/SHARE) (2) DATE (3) 5% ($) 10% ($)
- ---- ----------- ------------- ------------- ---------- -------- --------
<S> <C> <C> <C> <C> <C> <C>
Nabil N. El-Hage........ -- -- -- -- -- --
Kenneth J. Sanginario... -- -- -- -- -- --
Carl H.Winston.......... 20,000 31.8% $11.00 6/16/07 $138,357 $570,623
</TABLE>
- --------
(1) One-fifth of each option vests on each of the first five anniversaries of
the option grant date.
(2) The exercise price may be paid in cash, in shares of Common Stock valued
at fair market value on the exercise date, or in a combination of cash and
shares.
(3)The term of each option may not exceed ten years.
(4) The hypothetical potential appreciation shown in these columns reflects
the required calculations at annual assumed appreciation rates of 5% and
10%, as set by the Securities and Exchange Commission, and therefore is
not intended to represent either historical appreciation or anticipated
future appreciation of the Common Stock.
No stock options were exercised by the Named Executive Officers during
fiscal 1997.
33
<PAGE>
Fiscal Year-End Option Value Table. The following table sets forth certain
information concerning the fiscal 1997 year-end value of unexercised stock
options held by the Named Executive Officers.
AGGREGATE 1997 FISCAL YEAR-END OPTION VALUE TABLE
<TABLE>
<CAPTION>
NUMBER OF SHARES UNDERLYING
UNEXERCISED
OPTIONS AT FISCAL YEAR-END
------------------------------
NAME EXERCISABLE UNEXERCISABLE
---- ------------- --------------
<S> <C> <C>
Nabil N. El-Hage............................... 275,000 125,000
Kenneth J. Sanginario.......................... 6,000 14,000
Carl H. Winston................................ -- 20,000
</TABLE>
EMPLOYMENT AGREEMENT
The Company and Mr. El-Hage are parties to an employment agreement providing
for the employment of Mr. El-Hage by the Company as President, Chief Executive
Officer and Chairman of the Board, commencing on February 1, 1995 (the
"Effective Date") until May 31, 2001. Pursuant to the terms of his employment
agreement, Mr. El-Hage is entitled to an annual salary of $275,000, subject to
a cost of living adjustment, and annual bonuses at the discretion of the
Board. At the Effective Date, Mr. El-Hage also received non-qualified options
to acquire 400,000 shares of Common Stock subject to quarterly vesting over a
four-year period and exercisable for a period of eight years. Such options are
exercisable at a price of $5.50 per share.
STOCK OPTION PLANS
In June 1995, the Company adopted the 1995 Stock Option Plan (the "1995
Option Plan"). Under the 1995 Option Plan, 112,000 shares of Common Stock have
been authorized for issuance. At December 28, 1997, options to purchase
111,875 shares of Common Stock were outstanding at a weighted average exercise
price equal to $9.55 per share. Shares of Common Stock subject to outstanding
options, that expire or terminate prior to exercise may be available for
future issuance under the 1995 Option Plan. Stock options granted under the
1995 Option Plan are typically subject to the Company's standard vesting
schedule under which 20% of an optionee's shares vest on each of the first
five anniversaries of his or her vesting commencement date. Notwithstanding
the foregoing, all options outstanding under the 1995 Option Plan immediately
become exercisable upon the occurrence of certain change-in-control events.
The Company intends to terminate the 1995 Option Plan as to future grants upon
the completion of the Offering.
In addition, a certain landlord of the Company has an option to purchase up
to 3,310 shares of Common Stock at an exercise price of $10.00 per share,
subject to the achievement of certain financial targets that the Company does
not believe will be satisfied.
In April 1998, the Company adopted the 1998 Incentive Stock Option Plan (the
"1998 Option Plan") and authorized for issuance 275,000 shares of Common Stock
under such plan. Options to be granted under the 1998 Option Plan will
typically be subject to the Company's standard vesting schedule under which
20% of an optionee's shares vest on each of the first five anniversaries of
his or her vesting commencement date. Notwithstanding the foregoing, all
options to be granted under the 1998 Option Plan will immediately become
exercisable upon the occurrence of certain change-in-control events. The
Company is contractually obligated to grant to certain executive officers
options to purchase 20,000 shares of Common Stock, which the Company
34
<PAGE>
intends to grant under the 1998 Option Plan. The 1998 Option Plan will be
administered by the Compensation Committee, which will determine the terms of
the options granted, including the exercise price, number of shares subject to
the options and exercisability of the options. See "--Board of Directors;
Committees."
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
The Compensation Committee consists of Messrs. Balser and Pollack. No member
of the Compensation Committee was at any time during fiscal 1997, or at any
other time, an officer or employee of the Company.
Throughout 1997 and to the date of this Prospectus, Mr. Nabil N. El-Hage,
the President, Chief Executive Officer and Chairman of the Company, also
served as a director of the Company. Mr. El-Hage has recused himself from all
discussions relating to, and abstained from voting on, resolutions of the
Board concerning his own compensation.
For a description of certain relationships and related transactions between
the Company and certain of its affiliates see "Certain Relationships and
Related Transactions."
LIMITATIONS OF LIABILITY AND INDEMNIFICATION
Pursuant to the provisions of the Delaware General Corporation Law (the
"DGCL"), the Company has adopted provisions in its Certificate of
Incorporation which provide that directors of the Company shall not be
personally liable for monetary damages to the Company or its stockholders for
a breach of fiduciary duty as a director, except for liability as a result of
(i) a breach of the director's duty of loyalty to the Company or its
stockholders; (ii) acts or omissions not in good faith or which involve
intentional misconduct or a knowing violation of law; (iii) an act related to
the unlawful stock repurchase or payment of a dividend under Section 174 of
the DGCL; and (iv) transactions from which the director derived an improper
personal benefit. Such limitation of liability does not affect the
availability of equitable remedies such as injunctive relief or rescission.
The Company's Certificate of Incorporation and Bylaws also obligate the
Company to indemnify its officers, directors and other agents to the fullest
extent permitted under the DGCL.
At present, there is no material pending litigation or proceeding involving
a director, officer, employee or other agent of the Company as to which
indemnification is being sought, nor is the Company aware of any pending or
threatened litigation that may result in material claims for indemnification
by any director, officer, employee or other agent.
In addition, as permitted by its Bylaws, the Company maintains an insurance
policy covering directors and officers against certain civil liabilities.
35
<PAGE>
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
On November 1, 1996, the Company issued to CCI, J.P. Morgan, Sixty Wall
Street SBIC Fund L.P., Dickstein & Co. L.P., Dickstein International Limited,
Dickstein Focus Fund L.P. and Shad Run-JJ Nominee Corporation convertible
notes due November 1, 2002 (the "Notes") in an aggregate principal amount of
$3,500,000 and warrants to purchase 70,000 shares of Common Stock, for an
aggregate purchase price of $3,500,000. The Notes were converted into
1,359,683 shares of Series F Preferred Stock and warrants to purchase 6,242
shares of Common Stock (other than the Notes held by CCI, which were redeemed
by the Company) in connection with the issuance of the Series F Preferred
Stock on December 26, 1996. The warrants issued by the Company are exercisable
into shares of Common Stock at a price of $7.33 per share, subject to
adjustment. The Series F Preferred Stock received by these holders in exchange
for the Notes will be converted into shares of Common Stock in connection with
the Offering. See "Description of Capital Stock."
Pursuant to a purchase agreement dated December 26, 1996 (the "December 1996
Agreement"), the Company issued on such date to certain of the investors
referred to above, as well as to certain affiliates of Centre Partners II LLC
("Centre Partners II") and Generation Capital Partners L.P. ("Generation
Capital Partners") and certain additional investors, 10,526,673 shares of
Series F Preferred Stock and warrants to purchase 48,325 shares of Common
Stock for an aggregate purchase price of $11,579,341. Pursuant to the December
1996 Agreement, on March 31, 1997 the Company issued to Braemar Capital
Partners I, L.P. and to certain other investors party to such agreement
2,272,727 shares of Series F Preferred Stock and warrants to purchase 10,433
shares of Common Stock, for an aggregate purchase price of $2,499,999. The
warrants issued by the Company are exercisable at a price of $7.33 per share,
subject to adjustment. The Series F Preferred Stock received by the purchasers
in this transaction will be converted into shares of Common Stock in
connection with the Offering. See "Description of Capital Stock."
In connection with the Offering, CCI, Centre Partners II, J.P. Morgan, Sixty
Wall Street SBIC Fund L.P., Dickstein & Co. L.P., Generation Capital Partners,
Dickstein International Limited, Dickstein Focus Fund L.P. and Shad Run-JJ
Nominee Corporation and certain other investors and the Company will enter
into an amended and restated stockholders' agreement (the "Amended
Stockholders' Agreement"). See "Description of Capital Stock--Stockholders'
Agreement."
For additional information, see "Management--Compensation Committee
Interlocks and Insider Participation."
36
<PAGE>
PRINCIPAL STOCKHOLDERS
The following table sets forth certain information with respect to the
beneficial ownership of the Common Stock as of the date hereof and as adjusted
to reflect the sale of the shares of Common Stock offered hereby, by
(i) each stockholder known by the Company to beneficially own more than five
percent of the Common Stock, (ii) each director of the Company, (iii) the
Named Executive Officers and (iv) all directors and executive officers of the
Company as a group. Except pursuant to applicable community property laws or
as otherwise noted below, each of the stockholders identified in the table has
sole voting and investment power with respect to the shares of Common Stock
beneficially owned by such person. The following table gives effect to the
Preferred Conversion, which will occur concurrently with the closing of the
Offering.
<TABLE>
<CAPTION>
NUMBER OF SHARES PERCENT OF CLASS PERCENT OF CLASS
NAME OF BENEFICIAL OWNER BENEFICIALLY OWNED PRIOR TO OFFERING AFTER OFFERING
------------------------ ------------------ ----------------- ----------------
<S> <C> <C> <C>
Centre Capital Investors
L.P. (1)............... 1,626,098 35.0%
Centre Partners II LLC
(2).................... 802,177 17.3%
J.P. Morgan Capital
Corporation (3)........ 864,288 18.7%
Dickstein Partners Inc.
(4).................... 594,598 12.9%
Generation Capital
Company LLC (5)........ 356,253 7.7%
Nabil N. El-Hage (6).... 338,143 6.9%
Kenneth J. Sanginario
(7).................... 10,000 *
Carl Winston (8)........ 4,000 *
Paul F. Balser (9)...... -- --
Mark E. Jennings (9).... -- --
Mark L. Kaufman (10).... 2,671 *
Bruce G. Pollack (11)... -- --
Jonathan H. Kagan (12).. -- --
Directors and Executive
Officers as a group
(13)................... 354,814 7.2%
</TABLE>
- --------
* Less than 1%
(1) The general partner of CCI is Centre Partners. Centre Partners may be
deemed to be indirectly controlled, through Park Road Corporation, by
Lester Pollack, a managing director of Lazard Freres & Co. LLC. The
address of CCI is 30 Rockefeller Plaza, Suite 5050, New York, New York
10020.
(2) Includes shares held as general partner of Centre Partners Coinvestment,
L.P. and Centre Parallel Management Partners L.P. and as general partner
of the general partner of Centre Capital Investors II, L.P., Centre
Partners Offshore Investors II, L.P. and Centre Capital Tax-exempt
Investors II, L.P. In addition, includes shares held in a separate
account of State Board of Administration of Florida with respect to which
an affiliate of Centre Partners II has management authority. The address
of Centre Partners II is 30 Rockefeller Plaza, Suite 5050, New York, New
York 10020.
(3) Includes 8,219 shares of Common Stock held by Sixty Wall Street SBIC Fund
L.P., an affiliate of J.P. Morgan Capital Corporation. The address of
J.P. Morgan Capital Corporation is 60 Wall Street, New York, New York
10260.
(4) Includes 490,939 shares of Common Stock beneficially owned by Dickstein &
Co., L.P., Dickstein International Limited and Dickstein Focus Fund L.P.,
each of which may be deemed to be indirectly controlled by Dickstein
Partners Inc. The address of Dickstein Partners Inc. is 660 Madison
Avenue, New York, New York 10021.
(5) Includes shares held as general partner of Generation Parallel Management
Partners L.P. and as general partner of the general partner of Generation
Capital Partners L.P. In addition, includes shares held in a separate
account of State Board of Administration of Florida with respect to which
an affiliate of Generation Capital Company LLC has management authority.
The address of Generation Partners is 551 Fifth Avenue, Suite 3100, New
York, New York 10176.
(6) Includes options to purchase 325,000 shares of Common Stock exercisable
within 60 days of the date of this Prospectus.
37
<PAGE>
(7) Includes options to purchase 10,000 shares of Common Stock exercisable
within 60 days of the date of this Prospectus.
(8) Includes options to purchase 4,000 shares of Common Stock exercisable
within 60 days of the date of this Prospectus.
(9) Excludes 356,128 shares of Common Stock beneficially owned by Generation
Capital Company LLC and 1,626,098 shares of Common Stock beneficially
owned by CCI. Each of Mr. Balser and Mr. Jennings is a Managing Director
of Generation Capital Company LLC and, as such, may be deemed to have
voting and investment power over the shares of Common Stock beneficially
owned by Generation Capital Company LLC. In addition, each of Mr. Balser
and Mr. Jennings are limited partners in CCI and may be deemed to have an
indirect pecuniary interest in the shares of Common Stock beneficially
owned by CCI. Each of Mr. Balser and Mr. Jennings disclaims any
beneficial ownership of such shares of Common Stock.
(10) Excludes 591,928 shares of Common Stock beneficially owned by Dickstein
Partners Inc. and affiliated investment entities. Mr. Kaufman is a Vice
President of Dickstein Partners, Inc. and, as such, may be deemed to have
voting and investment power over such shares of Common Stock. Mr. Kaufman
disclaims any beneficial ownership of such shares of Common Stock.
(11) Excludes 1,626,098 shares of Common Stock beneficially owned by CCI and
801,346 shares of Common Stock beneficially owned by Centre Partners II.
Mr. Pollack is a Vice President of Park Road Corporation and a Managing
Director of Centre Partners II and, as such, may be deemed to have voting
and investment power over such shares of Common Stock. Mr. Pollack
disclaims any beneficial ownership of such shares of Common Stock.
(12) Excludes 801,346 shares of Common Stock beneficially owned by Centre
Partners II. Mr. Kagan is a Managing Director of Centre Partners II and,
as such, may be deemed to have voting and investment power over such
shares of Common Stock. Mr. Kagan disclaims any beneficial ownership of
such shares of Common Stock.
(13) Includes options to purchase 339,348 shares of Common Stock exercisable
within 60 days of the date of this Prospectus.
SHARES ELIGIBLE FOR FUTURE SALE
Upon completion of the Offering, the Company will have outstanding
shares of Common Stock, of which the shares sold pursuant to the
Offering will be freely tradeable without restriction or further registration
under the Securities Act, except for any such shares held by "affiliates" (as
defined under Rule 405 of the Securities Act) of the Company. The holders of
the remaining 4,606,325 shares will be entitled to sell their shares in the
public securities market without registration under the Securities Act to the
extent permitted by Rule 144 promulgated thereunder or otherwise in accordance
with the Securities Act. Generally, Rule 144 provides that a person who has
owned Restricted Shares for at least one year, or who may be deemed an
"affiliate" of the Company, is entitled to sell, within any three-month
period, up to the number of Restricted Shares that does not exceed the greater
of (i) one percent of the then outstanding shares of Common Stock, or (ii) the
average weekly trading volume during the four calendar weeks preceding the
date on which notice of sale is filed with the Securities and Exchange
Commission (the "Commission"). Sales under Rule 144 are subject to certain
restrictions relating to manner of sale, volume of sales and the availability
of current public information about the Company. All of the Restricted Shares
have been owned by the holders thereof for more than one year. Of such
Restricted Shares, 475,417 are owned by non-affiliates of the Company and, as
a result, will be freely tradeable upon completion of the Offering without
regard to the restrictions under Rule 144 and 4,130,908 are owned by
affiliates of the Company and, as a result, will be eligible for sale pursuant
to Rule 144, subject to certain restrictions, upon completion of the Offering.
As described below, certain holders of Common Stock have agreed to certain
restrictions on their ability to sell shares of Common Stock for a period of
180 days following the Offering. See "Underwriting."
Rule 701 under the Securities Act permits resales of shares in reliance upon
Rule 144 but without compliance with certain restrictions, including the
holding period requirement, of Rule 144. Any employee, officer or director of
or consultant to the Company who purchased his or her shares pursuant to a
written compensatory plan or contract may be entitled to rely on the resale
provisions of Rule 701. Rule 701 permits
38
<PAGE>
Affiliates to sell their Rule 701 shares under Rule 144 without complying with
the holding period requirements of Rule 144. Rule 701 further provides that
non-Affiliates may sell such shares in reliance on Rule 144 without having to
comply with the holding period, public information, volume limitation or
notice provisions of Rule 144. All holders of Rule 701 shares are required to
wait until 90 days after the date of this Prospectus before selling such
shares.
The Company intends to file a registration statement on Form S-8 covering
all shares of Common Stock issuable upon exercise of stock options in effect
on the date of this Prospectus. The Company has outstanding stock options with
respect to an aggregate of approximately 526,175 shares of Common Stock as of
the date of this Prospectus. Upon such registration on Form S-8 or upon
compliance with the requirements of the Rule 701 referred to above, an
additional 526,175 shares of Common Stock will be eligible for sale in the
public market.
In addition, the Amended Stockholders' Agreement that the Company and its
principal stockholders will enter into prior to or upon the completion of the
Offering, will provide for registration rights exercisable following 180 days
after the date of this Prospectus, upon demand by the holders of at least %
of the outstanding shares of Common Stock held by the stockholders party
thereto and, in addition, the stockholders will be entitled to "piggyback"
registration on any public offering of equity securities by the Company
subsequent to the Offering. See "Description of Capital Stock--Stockholders'
Agreement."
Prior to the Offering, there has been no market for the Common Stock, and no
predictions can be made with respect to the effect, if any, that public sales
of shares or the availability of shares for sale will have on the market price
prevailing from time to time. Sales of substantial amounts of Common Stock in
the public market following the Offering, or the perception that such sales
may occur, could adversely affect the prevailing market price of the Common
Stock and the ability of the Company to raise capital through a public
offering of its equity securities. See "Risk Factors--Absence of Public Market
for Common Stock; Determination of Initial Public Offering Price."
DESCRIPTION OF CAPITAL STOCK
The Company is authorized to issue (i) 30,000,000 shares of common stock,
par value $.01 per share, (ii) 961,377 shares of Series A Preferred Stock,
441,936 shares of Series B Preferred Stock, 11,077,508 shares of Series C
Preferred Stock, 961,377 shares of Series D Preferred Stock and 25,000,000
shares of Series F Preferred Stock, each having a par value of $1.00 per share
(collectively, the "Existing Preferred Stock"). Upon the completion of the
Offering, the Company will be authorized to issue 5,000,000 shares of "new"
undesignated preferred stock (the "New Preferred Stock"). Concurrently with
the closing of the Offering, all outstanding shares of Existing Preferred
Stock, together with all accrued and unpaid dividends thereon, will convert
automatically into shares of Common Stock at the applicable conversion price
thereof.
COMMON STOCK
In April 1998, the Company effected a one-for-ten reverse stock split of the
Common Stock and authorized an aggregate of 30,000,000 shares of Common Stock.
As of the date of this Prospectus, there were 4,606,325 shares of Common Stock
outstanding. In addition, 526,175 shares of Common Stock are covered by
employee options granted by the Company at exercise prices of between $5.50 to
$11.00 per share. In addition, as of the date of this Prospectus, there were
outstanding warrants to purchase an aggregate of 135,000 shares of Common
Stock issued to investors and warrants to purchase an aggregate of 17,500
shares of Common Stock issued to certain landlords in connection with leases
entered into by the Company with respect to certain Park locations.
Holders of Common Stock are entitled to one vote per share on all matters to
be voted upon by stockholders. All shares of Common Stock rank equally as to
voting and all other matters. The shares of Common Stock have no preemptive or
conversion rights, no redemption or sinking fund provisions, are not liable
for further call or assessment, and are not entitled to cumulative voting
rights. The outstanding shares of Common Stock are fully paid and non-
assessable.
39
<PAGE>
Subject to the prior rights of holders of preferred stock, the holders of
Common Stock are entitled to receive dividends when and as declared by the
Board out of funds legally available therefor, when, as and if declared and
paid to the holders of Common Stock. The Company has never declared or paid
cash dividends. The Company currently intends to retain all future earnings
for the operation and expansion of its business and does not anticipate paying
cash dividends on the Common Stock in the foreseeable future. See "Dividend
Policy."
Upon a liquidation of the Company, after creditors had been paid in full and
after shares of any series of preferred stock had received the preferential
amounts to which such shares are entitled upon liquidation, the holders of
Common Stock would be entitled to receive a pro rata distribution per share of
the excess amount.
Application will be made for listing of the Common Stock on Nasdaq under the
symbol "JPRS."
PREFERRED STOCK
As of the date of this Prospectus, the issued and outstanding Existing
Preferred Stock consists of 441,936 shares of Series B Preferred Stock,
11,077,508 shares of the Series C Preferred Stock, 961,377 shares of Series D
Preferred Stock and 14,309,091 shares of the Series Preferred F Stock.
Concurrently with the closing of the Offering, all of the outstanding shares
of Existing Preferred Stock, together with all accrued and unpaid dividends
thereon, will be converted into an aggregate of 4,425,825 shares of Common
Stock, at the applicable conversion price of each series of Preferred Stock as
provided in the Certificate of Incorporation.
NEW PREFERRED STOCK
The Board will be empowered to issue the New Preferred Stock from time to
time in one or more classes or series and to fix the rights, priorities,
privileges, qualifications, limitations and restrictions of those shares,
including dividend rights, conversion rights, voting rights, terms of
redemption, terms of sinking funds, liquidation preferences and the number of
shares constituting any series or the designation of such series, which could
decrease the amount of earnings and assets available for distribution to
holders of Common Stock or adversely affect the rights and powers, including
voting rights, of the holders of the Common Stock without any further vote or
action by the stockholders. The rights of the holders of Common Stock will be
subject to, and may be adversely affected by, the rights of the holders of any
preferred shares that may be issued by the Company in the future. The issuance
of New Preferred Stock could have the effect of delaying or preventing a
change in control of the Company or make removal of management more difficult.
Additionally, the issuance of new preferred stock may have the effect of
decreasing the market price of the Common Stock, and may adversely affect the
voting and other rights of the holders of Common Stock. While the Company has
no present intention to issue any shares of New Preferred Stock, any such
issuance could have the effect of making it more difficult for a third party
to acquire a majority of the outstanding voting stock of the Company.
STOCKHOLDERS' AGREEMENT
The Company and its principal stockholders are parties to a certain
stockholders' agreement, which provides for, among other things, (i) the
nomination and election of directors of the Company, (ii) restrictions on the
transfer of shares of capital stock of the Company, (iii) the right of certain
holders of capital stock to require the Company to purchase such shares and
the right of the Company to purchase shares held by terminated employees and
(iv) registration rights of the Company's stockholders. Prior to or upon
completion of the Offering, the Company and the stockholders party to the
stockholders' agreement referred to above will enter into the Amended
Stockholders' Agreement to provide for the termination of the foregoing
provisions, other than with respect to the registration rights of the
stockholders.
The Amended Stockholders' Agreement will provide for registration rights
exercisable following 180 days after the date of this Prospectus, upon demand
by the holders of at least % of the outstanding shares of Common Stock held
by the stockholders party thereto. In addition, the stockholders party to such
agreement will
40
<PAGE>
be entitled to "piggyback" registration on any public offering of equity
securities by the Company subsequent to the Offering. The registration rights
will be subject to customary underwriter cutback and indemnification
provisions.
CERTAIN PROVISIONS OF DELAWARE LAW
The Delaware Business Combination Act. Upon completion of the Offering, the
Company will be subject to Section 203 of the DGCL (the "Delaware Business
Combination Act"), which imposes a three-year moratorium on business
combinations between a Delaware corporation whose stock generally is publicly
traded or held of record by more than 2,000 stockholders and an "interested
stockholder" (in general, a stockholder owning 15% or more of a corporation's
outstanding voting stock) or an affiliate or associate thereof unless (a)
prior to an interested stockholder becoming such, the board of directors of
the corporation approved either the business combination or the transaction
resulting in the interested stockholder becoming such, (b) upon consummation
of the transaction resulting in an interested stockholder becoming such, the
interested stockholder owns 85% of the voting stock outstanding at the time
the transaction commenced (excluding, from the calculation of outstanding
shares, shares beneficially owned by directors who are also officers and
certain employee stock plans) or (c) on or after an interested stockholder
becomes such, the business combination is approved by (i) the board of
directors and (ii) holders of at least 66 2/3% of the outstanding shares
(other than those shares beneficially owned by the interested stockholder) at
a meeting of stockholders. The term "business combination" is defined
generally to include mergers or consolidations between a Delaware corporation
and an "interested stockholder" involving the assets or stock of the
corporation or its majority-owned subsidiaries and transactions which increase
an "interested stockholder's" percentage ownership of stock.
TRANSFER AGENT AND REGISTRAR
has been appointed as the transfer agent and registrar for
the Company's Common Stock.
41
<PAGE>
UNDERWRITING
The Company and certain stockholders have entered into a Purchase Agreement
(the "Purchase Agreement") with the underwriters listed in the table below
(the "Underwriters"), for whom Piper Jaffray Inc., Cowen & Company and Gerard
Klauer Mattison & Co., Inc. are acting as representatives (the
"Representatives"). Subject to the terms and conditions set forth in the
Purchase Agreement, the Company has agreed to sell to the Underwriters, and
each of the Underwriters has severally agreed to purchase, the number of
shares of Common Stock set forth opposite each Underwriter's name in the table
below.
<TABLE>
<CAPTION>
NUMBER
UNDERWRITER OF SHARES
----------- ---------
<S> <C>
Piper Jaffray Inc..................................................
Cowen & Company....................................................
Gerard Klauer Mattison & Co., Inc..................................
------
Total..........................................................
======
</TABLE>
Subject to the terms and conditions of the Purchase Agreement, the
Underwriters have agreed to purchase all of the Common Stock being sold
pursuant to the Purchase Agreement, if any is purchased (excluding shares
covered by the over-allotment options granted therein). In the event of a
default by any Underwriter, the Purchase Agreement provides that, in certain
circumstances, purchase commitments of the nondefaulting Underwriters may be
increased or the Purchase Agreement may be terminated.
The Representatives have advised the Company that the Underwriters propose
to offer the Common Stock directly to the public initially at the public
offering price set forth on the cover page of this Prospectus and to certain
dealers at such price less a concession of not more than $ per share.
Additionally, the Underwriters may allow, and such dealers may reallow, a
concession not in excess of $ per share to certain other dealers. After
the Offering, the public offering price and other selling terms may be changed
by the Underwriters.
Of the shares of Common Stock offered hereby by the Company, up to
of such shares will be reserved for sale to persons designated by the
Company. There can be no assurance that such shares will be purchased by these
persons. Shares not so purchased will be reoffered immediately by the
Underwriters to the public at the initial public offering price.
Certain stockholders have granted to the Underwriters options, exercisable
by the Representatives within 30 days after the date of the Purchase
Agreement, to purchase up to an aggregate of additional shares of
Common Stock at the same price per share to be paid by the Underwriters for
the other shares offered hereby. If the Underwriters purchase any of such
additional shares pursuant to such options, each Underwriter will be committed
to purchase such additional shares in approximately the same proportion as set
forth in the table above. The Underwriters may exercise the options only for
the purpose of covering over-allotments, if any, made in connection with the
distribution of the Common Stock offered hereby.
The Representatives have informed the Company that neither they, nor any
member of the National Association of Securities Dealers, Inc. participating
in the distribution of the Offering, will make sales of the Common Stock
offered hereby to accounts over which they exercise discretionary authority
without the prior specific written approval of the customer.
The Offering of the shares of Common Stock is made for delivery when, as and
if accepted by the Underwriters and subject to prior sale and to withdrawal,
cancellation or modification of the Offering without notice. The Underwriters
reserve the right to reject an order for the purchase of shares in whole or in
part.
The officers, directors and certain other stockholders of the Company, who
will beneficially own in the aggregate 4,606,325 shares of Common Stock after
the Offering, have agreed that they will not offer, sell, contract to sell,
pledge or otherwise dispose of, directly or indirectly, any shares of Common
Stock or other
42
<PAGE>
securities of the Company that are substantially similar to the shares,
including but not limited to any securities that are convertible into or
exchangeable for, or that represent the right to receive, shares of Common
Stock or any such substantially similar securities, owned by them prior to the
date of the Prospectus for a period of 180 days after the date of this
Prospectus, without the prior written consent of Piper Jaffray. The Company has
agreed that it will not, without Piper Jaffray's prior written consent, offer,
sell, contract to sell, pledge, or otherwise dispose of any shares of Common
Stock, options or warrants to acquire shares of Common Stock or securities
exchangeable for or convertible into shares of Common Stock during the 180-day
period following the date of this Prospectus, except that the Company may issue
shares upon the exercise of options and warrants granted prior to the date
hereof, and may grant options under the 1998 Option Plan.
Prior to the Offering, there has been no public market for the Common Stock.
The initial public offering price for the Common Stock offered hereby will be
determined by negotiation among the Company and the Representatives. Among the
factors to be considered in determining the initial public offering are
prevailing market and economic conditions, the Company's revenue and earnings,
estimates of the business potential and prospects of the Company, the present
state of the Company's business operations, an assessment of the Company's
management and the consideration of the above factors in relation to the market
valuations of companies in similar businesses. The initial public offering
price for the Common Stock should not be considered an indication of the actual
value of the Common Stock offered hereby. In addition, there can be no
assurance that the Common Stock can be resold at a price equal to or greater
than the initial public offering price. See "Risk Factors--Absence of Public
Market for Common Stock; Determination of Initial Public Offering Price" and
"Risk Factors--Possible Volatility of Common Stock Price."
During and after the Offering, the Underwriters may purchase and sell Common
Stock in the open market. These transactions may include over-allotment,
stabilizing transactions and purchases to cover syndicate short positions
created in connection with the Offering. The Underwriters also may impose a
penalty bid, whereby selling concessions allowed to syndicate members or other
broker-dealers in respect of the Common Stock sold in the Offering for their
account may be reclaimed by the syndicate if such securities are repurchased by
the syndicate in stabilizing or covering transactions. These activities may
stabilize, maintain or otherwise affect the market price of the Common Stock,
which may be higher than the price that might otherwise prevail in the open
market. These transactions may be effected on the Nasdaq National Market, in
the over-the-counter market or otherwise, and these activities, if commenced,
may be discontinued at any time.
The Company and certain stockholders have agreed to indemnify the
Underwriters and their controlling persons against certain liabilities,
including liabilities under the Securities Act, or to contribute to payments
the Underwriters may be required to make in respect thereof.
LEGAL MATTERS
The validity of the shares of Common Stock offered hereby and certain other
legal matters will be passed upon for the Company by Weil, Gotshal & Manges
LLP, New York, New York. The validity of the shares of Common Stock offered
hereby will be passed upon for the Underwriters by King & Spalding, New York,
New York.
EXPERTS
The Consolidated Financial Statements of the Company at December 28, 1997 and
December 29, 1996 and for each of the three years in the period ended December
28, 1997, appearing in this Prospectus and Registration Statement have been
audited by Ernst & Young LLP, independent auditors, and the information under
the caption "Selected Consolidated Financial Data" for each of the five years
in the period ended December 28, 1997, appearing in this Prospectus and
Registration Statement have been derived from the Consolidated Financial
Statements audited by Ernst & Young LLP, as set forth in their reports thereon
appearing elsewhere herein.
Such Consolidated Financial Statements and selected consolidated financial
data are included in reliance upon such reports given upon the authority of
such firm as experts in accounting and auditing.
43
<PAGE>
AVAILABLE INFORMATION
The Company has filed with the Commission a Registration Statement on Form
S-1 (the "Registration Statement") pursuant to the Securities Act, covering
the shares of Common Stock offered hereby. This Prospectus, which is part of
the Registration Statement, does not contain all of the information set forth
in the Registration Statement, certain parts of which are omitted in
accordance with the rules and regulations of the Commission. For further
information with respect to the Company and the Common Stock, reference is
made to the Registration Statement and the exhibits and schedules contained
therein, which may be inspected without charge at the principal office of the
Commission in Washington, D.C. and copies of all or any part of which may be
obtained from the Commission upon payment of the prescribed fees. The
summaries contained in this Prospectus concerning information included in the
Registration Statement, or in any exhibit or schedule thereto, are qualified
in their entirety by reference to such information, exhibit or schedule.
The Company is not currently subject to the informational requirements of
the Exchange Act. As a result of the Offering, the Company will become subject
to the informational requirements of the Securities Exchange Act of 1934, as
amended, and in accordance therewith will file the periodic reports and other
information with the Commission. Reports, registration statements (including
the exhibits thereto), proxy statements, and other information filed with the
Commission by the Company may be inspected and copied at the public reference
facilities maintained by the Commission at 450 Fifth Street, N.W., Washington,
D.C. 20549, at the regional offices of the Commission at Seven World Trade
Center, 13th Floor, New York, New York 10048 and Citicorp Center, 500 West
Madison Street, Suite 1400, Chicago, Illinois 60661, and from the World Wide
Web site that the commission maintains at http://www.sec.gov. Copies of such
material may be obtained at prescribed rates from the Public Reference Section
of the Commission, 450 Fifth Street, N.W., Washington, D.C. 20549.
44
<PAGE>
JEEPERS! INC.
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
<TABLE>
<CAPTION>
PAGE
----
<S> <C>
Report of Independent Auditors............................................ F-2
Consolidated Financial Statements:
Consolidated Balance Sheets as of December 29, 1996 and December 28, 1997. F-3
Consolidated Statements of Operations for the years ended December 31,
1995, December 29, 1996 and December 28, 1997............................ F-4
Consolidated Statements of Redeemable Convertible Preferred Stock and
Stockholders' Deficit for the years ended December 31, 1995, December 29,
1996 and December 28, 1997............................................... F-5
Consolidated Statements of Cash Flows for the years ended December 31,
1995, December 29, 1996 and December 28, 1997............................ F-6
Notes to Consolidated Financial Statements................................ F-7
</TABLE>
F-1
<PAGE>
REPORT OF INDEPENDENT AUDITORS
Board of Directors and Stockholders
Jeepers! Inc.
We have audited the accompanying consolidated balance sheets of Jeepers!
Inc. and subsidiaries as of December 28, 1997 and December 29, 1996, and the
related consolidated statements of operations, redeemable convertible
preferred stock and stockholders' deficit, and cash flows for each of the
three years in the period ended December 28, 1997. These financial statements
are the responsibility of the Company's management. Our responsibility is to
express an opinion on these financial statements based on our audits.
We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are free of
material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audits provide a reasonable basis
for our opinion.
In our opinion, the financial statements referred to above present fairly,
in all material respects, the consolidated financial position of Jeepers! Inc.
and subsidiaries at December 28, 1997 and December 29, 1996, and the
consolidated results of their operations and their cash flows for each of the
three years in the period ended December 28, 1997 in conformity with generally
accepted accounting principles.
We have also previously audited, in accordance with generally accepted
auditing standards, the consolidated balance sheets as of December 31, 1995,
January 1, 1995, and January 2, 1994 and the related consolidated statements
of operations, redeemable convertible preferred stock and stockholders'
deficit, and cash flows for the years ended January 1, 1995 and January 2,
1994 (none of which are presented separately herein); and we expressed
unqualified opinions on those consolidated financial statements. In our
opinion, the information set forth in the selected consolidated financial data
for each of the five years in the period ended December 28, 1997, appearing on
page 15, is fairly stated in all material respects in relation to the
consolidated financial statements from which it has been derived.
As discussed in Note 3 to the financial statements, in 1996, the Company
adopted Statement of Financial Accounting Standards No. 121, "Accounting for
the Impairment of Long-Lived Assets and for Long-Lived Assets to be Disposed
Of."
Ernst & Young LLP
Boston, Massachusetts
March 5, 1998, except
as to Note 13 as to
which the
date is April 6,
1998.
F-2
<PAGE>
JEEPERS! INC.
CONSOLIDATED BALANCE SHEETS
<TABLE>
<CAPTION>
DECEMBER 29, DECEMBER 28,
1996 1997
------------ ------------
<S> <C> <C>
ASSETS:
Current assets:
Cash and cash equivalents......................... $ 14,032,761 $ 6,642,780
Amounts due from landlords........................ 187,000 1,165,079
Inventories....................................... 168,201 253,975
Prepaid expenses and other current assets......... 69,194 90,490
------------ ------------
Total current assets............................ 14,457,156 8,152,324
Equipment and leasehold improvements:
Rides and games................................... 5,347,124 9,645,929
Other equipment................................... 2,155,651 3,854,758
Leasehold improvements............................ 5,183,979 8,418,704
------------ ------------
Total equipment and leasehold improvements...... 12,686,754 21,919,391
Less accumulated depreciation and amortization..... 3,535,488 6,232,920
------------ ------------
Total equipment and leasehold improvements, net. 9,151,266 15,686,471
Other assets, net.................................. 96,190 320,543
------------ ------------
Total assets.................................... $ 23,704,612 $ 24,159,338
============ ============
LIABILITIES AND STOCKHOLDERS' DEFICIT:
Current liabilities:
Accounts payable.................................. $ 1,711,359 $ 3,560,329
Accrued expenses.................................. 892,408 1,317,617
Accrued park closing costs........................ 352,351 367,542
Current portion of long-term debt................. 585,660 1,568,384
Note payable to investor.......................... 2,004,345 --
------------ ------------
Total current liabilities....................... 5,546,123 6,813,872
Long-term debt..................................... 832,919 1,357,985
Deferred rent...................................... 472,862 669,237
Other long-term liabilities........................ 51,848 188,313
Commitments and contingencies (Note 7)
Redeemable convertible preferred stock:
Series A, $1.00 par value, 961,377 shares
authorized; no shares issued and outstanding ..... -- --
Series B, $1.00 par value, 441,936 shares
authorized; 441,936 shares issued and outstanding
($3,892,208 liquidation value).................... 3,147,258 3,470,692
Series C, $1.00 par value, 11,077,508 shares
authorized; 11,077,508 shares issued and
outstanding ($16,212,487 liquidation value)....... 15,115,814 16,212,487
Series D, $1.00 par value, 961,377 shares
authorized; 961,377 shares issued and outstanding
($9,043,322 liquidation value).................... 8,431,598 9,043,322
Series F, $1.00 par value, 25,000,000 shares
authorized; 11,711,956 and 14,309,091 shares
issued and outstanding at December 29, 1996 and
December 28, 1997, respectively ($17,156,600
liquidation value)................................ 12,538,616 16,764,286
------------ ------------
Total redeemable convertible preferred stock.... 39,233,286 45,490,787
Stockholders' deficit:
Common stock, $.01 par value, 30,000,000 shares
authorized; 165,500 and 180,500 shares issued and
outstanding at December 29, 1996 and December 28,
1997, respectively................................ 1,655 1,805
Additional paid-in capital......................... 426,043 606,143
Cumulative accretion of redeemable convertible
preferred stock................................... (7,365,789) (10,874,564)
Accumulated deficit................................ (15,494,335) (20,094,240)
------------ ------------
Total stockholders' deficit..................... (22,432,426) (30,360,856)
------------ ------------
Total liabilities and stockholders' deficit..... $ 23,704,612 $ 24,159,338
============ ============
</TABLE>
See notes to consolidated financial statements.
F-3
<PAGE>
JEEPERS! INC.
CONSOLIDATED STATEMENTS OF OPERATIONS
YEARS ENDED DECEMBER 31, 1995, DECEMBER 29, 1996 AND DECEMBER 28, 1997
<TABLE>
<CAPTION>
1995 1996 1997
----------- ----------- -----------
<S> <C> <C> <C>
Revenues................................ $ 7,648,264 $10,069,888 $16,371,606
Costs and expenses:
Cost of revenues...................... 1,269,740 2,262,741 3,495,384
Operating payroll and benefit costs... 2,422,414 2,960,983 4,594,398
Other operating expenses.............. 2,983,596 3,302,781 5,907,768
General and administrative expenses... 3,001,024 3,038,609 4,114,001
Pre-opening costs..................... -- 202,304 368,939
Depreciation and amortization......... 680,550 866,650 1,172,609
Impairment and park closing costs..... 8,314 750,000 1,647,750
----------- ----------- -----------
10,365,638 13,384,068 21,300,849
----------- ----------- -----------
Income (loss) from operations........... (2,717,374) (3,314,180) (4,929,243)
Interest income......................... 328,310 88,327 516,820
Interest expense........................ (228,524) (365,883) (187,482)
----------- ----------- -----------
Net income (loss)....................... (2,617,588) (3,591,736) (4,599,905)
Accretion of redeemable convertible
preferred stock........................ (2,031,831) (2,031,831) (3,508,775)
----------- ----------- -----------
Net income (loss) applicable to common
stock.................................. $(4,649,419) $(5,623,567) $(8,108,680)
=========== =========== ===========
Basic and diluted net income (loss) per
share of common stock.................. $ (28.09) $ (33.98) $ (49.00)
=========== =========== ===========
Weighted average number of shares used
in calculating basic and diluted net
income (loss) per share of common
stock.................................. 165,500 165,500 165,500
=========== =========== ===========
Unaudited pro forma net income (loss)
per share of common stock.............. $ (1.03)
===========
Weighted average number of shares used
in calculating unaudited pro forma net
income (loss) per share of common
stock.................................. 4,458,697
===========
</TABLE>
See notes to consolidated financial statements.
F-4
<PAGE>
JEEPERS! INC.
CONSOLIDATED STATEMENTS OF REDEEMABLE CONVERTIBLE PREFERRED STOCK AND
STOCKHOLDERS' DEFICIT
<TABLE>
<CAPTION>
CUMULATIVE
REDEEMABLE CONVERTIBLE ACCRETION OF
PREFERRED STOCK COMMON STOCK ADDITIONAL REDEEMABLE
----------------------- -------------- PAID-IN CONVERTIBLE
SHARES AMOUNT SHARES AMOUNT CAPITAL PREFERRED STOCK
---------- ----------- ------- ------ ---------- ---------------
<S> <C> <C> <C> <C> <C> <C>
Balance at January 1, 1995.. 12,511,032 $22,831,009 165,500 $1,655 $118,788 $ (3,302,127)
Repurchase and retirement of
Series B preferred stock... (30,211) (200,000)
Accretion of redeemable
convertible preferred stock
to redemption value........ 2,031,831 (2,031,831)
Net loss....................
---------- ----------- ------- ------ -------- ------------
Balance at December 31,
1995....................... 12,480,821 24,662,840 165,500 1,655 118,788 (5,333,958)
Issuance of warrants in
connection with convertible
debentures................. 175,000
Issuance of Series F
preferred stock in
December, 1996, net of
issuance costs of $212,290. 8,530,142 9,038,615
Issuance of warrants in
connection with Series F
preferred stock............ 132,255
Conversion of convertible
debentures to equity....... 3,181,814 3,500,000
Accretion of redeemable
convertible preferred stock
to redemption value........ 2,031,831 (2,031,831)
Net loss....................
---------- ----------- ------- ------ -------- ------------
Balance at December 29,
1996....................... 24,192,777 39,233,286 165,500 1,655 426,043 (7,365,789)
Issuance of Series F
preferred stock in January,
1997....................... 174,408 191,849
Issuance of Series F
preferred stock in
connection with business
acquisition................ 150,000 165,000
Issuance of Series F
preferred stock in April,
1997, net of issuance costs
of $77,873................. 2,272,727 2,391,877
Issuance of warrants in
connection with Series F
preferred stock............ 30,250
Issuance of common stock in
December, 1997............. 15,000 150 149,850
Accretion of redeemable
convertible preferred stock
to redemption value........ 3,508,775 (3,508,775)
Net loss....................
---------- ----------- ------- ------ -------- ------------
Balance at December 28,
1997....................... 26,789,912 $45,490,787 180,500 $1,805 $606,143 $(10,874,564)
- --------------------------------------------------
========== =========== ======= ====== ======== ============
<CAPTION>
TOTAL
ACCUMULATED STOCKHOLDERS'
DEFICIT DEFICIT
------------- --------------
<S> <C> <C>
Balance at January 1, 1995.. $ (9,285,011) $(12,466,695)
Repurchase and retirement of
Series B preferred stock...
Accretion of redeemable
convertible preferred stock
to redemption value........ (2,031,831)
Net loss.................... (2,617,588) (2,617,588)
------------- --------------
Balance at December 31,
1995....................... (11,902,599) (17,116,114)
Issuance of warrants in
connection with convertible
debentures................. 175,000
Issuance of Series F
preferred stock in
December, 1996, net of
issuance costs of $212,290.
Issuance of warrants in
connection with Series F
preferred stock............ 132,255
Conversion of convertible
debentures to equity.......
Accretion of redeemable
convertible preferred stock
to redemption value........ (2,031,831)
Net loss.................... (3,591,736) (3,591,736)
------------- --------------
Balance at December 29,
1996....................... (15,494,335) (22,432,426)
Issuance of Series F
preferred stock in January,
1997.......................
Issuance of Series F
preferred stock in
connection with business
acquisition................
Issuance of Series F
preferred stock in April,
1997, net of issuance costs
of $77,873.................
Issuance of warrants in
connection with Series F
preferred stock............ 30,250
Issuance of common stock in
December, 1997............. 150,000
Accretion of redeemable
convertible preferred stock
to redemption value........ (3,508,775)
Net loss.................... (4,599,905) (4,599,905)
------------- --------------
Balance at December 28,
1997....................... $(20,094,240) $(30,360,856)
- --------------------------------------------------
============= ==============
</TABLE>
See notes to consolidated financial statements.
F-5
<PAGE>
JEEPERS! INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
FOR THE YEARS ENDED DECEMBER 31, 1995, DECEMBER 29, 1996 AND DECEMBER 28, 1997
<TABLE>
<CAPTION>
1995 1996 1997
----------- ----------- -----------
<S> <C> <C> <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss............................... $(2,617,588) $(3,591,736) $(4,599,905)
Adjustment to reconcile net loss to net
cash used in operating activities:
Interest expense..................... -- 175,000 --
Depreciation and amortization........ 680,550 866,650 1,172,609
Impairment and park closing costs.... 8,314 750,000 1,647,750
Changes in current assets and
liabilities:
Inventories.......................... 14,165 (68,395) (116,676)
Prepaid expenses and other assets.... 78,472 (14,034) (206,549)
Accounts payables and accrued
expenses............................ 359,657 1,053,932 824,179
Accrued park closing costs........... (678,771) (262,192) (352,351)
Other long-term liabilities.......... (24,888) (6,168) 332,840
----------- ----------- -----------
Net cash used in operating
activities........................ (2,180,089) (1,096,943) (1,298,103)
CASH FLOWS FROM INVESTING ACTIVITIES:
Capital expenditures................... (1,076,029) (3,540,474) (5,182,379)
Payments for business acquisition...... -- -- (80,000)
Amounts advanced to landlords.......... -- (1,237,000) (3,889,280)
Amounts received from landlords........ -- 1,050,000 2,911,201
----------- ----------- -----------
Net cash used in investing
activities........................ (1,076,029) (3,727,474) (6,240,458)
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from convertible debenture.... -- 3,325,000 --
Proceeds from preferred stock.......... -- 9,250,905 2,661,599
Proceeds from issuance of warrants..... -- 307,255 30,250
Preferred stock issuance costs......... -- (212,290) (77,873)
Proceeds (payments) from note payable
to investor........................... -- 2,004,345 (2,004,345)
Proceeds from borrowings............... 391,252 400,000 650,000
Payments on borrowings................. (405,024) (622,589) (1,111,051)
Repurchase of preferred stock.......... (100,000) -- --
----------- ----------- -----------
Net cash (used in) provided by
financing activities.............. (113,772) 14,452,626 148,580
----------- ----------- -----------
Change in cash and cash equivalents.... (3,369,890) 9,628,209 (7,389,981)
Cash and cash equivalents, beginning of
year.................................. 7,774,442 4,404,552 14,032,761
----------- ----------- -----------
Cash and cash equivalents, end of year. $ 4,404,552 $14,032,761 $ 6,642,780
=========== =========== ===========
</TABLE>
See notes to consolidated financial statements.
F-6
<PAGE>
JEEPERS! INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Basis of Presentation and Business
The accompanying consolidated financial statements include the accounts of
Jeepers! Inc. and its wholly-owned subsidiaries ("Jeepers!" or the "Company").
Significant intercompany balances and transactions have been eliminated in
consolidation.
Jeepers! operates indoor animated theme parks (the "Parks") serving families
with children up to the age of 12. The first Park commenced operations in 1988
under the trade name Jungle Jim's Playland ("Jungle Jim's"). The Company's
Parks provide a broad variety of entertainment activities including amusement
rides, play areas and skill games. The Company also offers a range of birthday
party packages for children that combine food and special entertainment
activities. The Parks, which consist of approximately 25,000 square feet, also
incorporate a high level of thematic design including creative imagery, vivid
graphics and engaging proprietary mascot characters. All Jeepers! Parks offer
a full menu of items that appeal to both young children and their parents. The
majority of Parks also serve Pizza Hut pizza pursuant to the terms and
conditions of a master license agreement. As of December 28, 1997, the Company
had fourteen Parks in operation throughout the United States.
Fiscal Year
The Company has adopted a fiscal year of 52- or 53-week periods that end on
the Sunday closest to December 31. For purposes of these notes to consolidated
financial statements, the fiscal years ended December 31, 1995, December 29,
1996 and December 28, 1997 are referred to as 1995, 1996 and 1997,
respectively. Each fiscal year presented contains 52 weeks.
Revenue Recognition
The Company derives its revenues from amusement rides, skill games, food and
beverage and birthday parties. Revenues from Park admissions and rides are
recognized at the time of sale. Revenues from birthday parties are recognized
when services are provided.
Significant Estimates
In the process of preparing its consolidated financial statements, the
Company estimates the appropriate carrying value of certain assets and
liabilities which are not readily apparent from other sources. The primary
estimates underlying the Company's consolidated financial statements include
the useful lives and recoverability of its assets such as property and
intangibles, accruals for insurance and other matters. Management bases its
estimates on certain assumptions, which they believe are reasonable in the
circumstances, and while actual results could differ from those estimates,
management does not believe that any change in those assumptions in the near
term would have a material effect on the Company's consolidated financial
position or the results of operation.
Cash Flow Information
For purposes of the consolidated statements of cash flows, the Company
considers all highly liquid, short-term investments with original maturities
of three months or less when purchased to be cash equivalents.
Cash payments for interest aggregated approximately $228,000, $190,000 and
$187,000 in 1995, 1996 and 1997, respectively.
The Company paid no income taxes in 1995, 1996 and 1997.
The Company recorded accretion of redeemable convertible preferred stock in
the amount of $2,031,831 in 1995 and 1996 and $3,508,775 in 1997.
F-7
<PAGE>
JEEPERS! INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
Capital lease obligations of approximately $359,000 were incurred when the
Company entered into leases for new Park games and office equipment in 1997.
There were no capital lease obligations incurred by the Company in 1995 or
1996.
Significant other non-cash investing and financing transactions are as
follows:
1995
. The Company repurchased and retired 30,211 shares of Series B preferred
stock for $100,000 and the cancellation of a $100,000 note receivable.
1996
. The Company converted $3,500,000 of 11% convertible notes into 3,181,814
shares of Series F preferred stock (see Note 5).
1997
. The Company issued 15,000 shares of Jeepers! common stock and 150,000
shares of Series F preferred stock in exchange for all outstanding shares
of Family Fun Entertainment Limited ("FFEL") (see Note 2).
. The Company executed approximately $1,350,000 of notes payable for new
Park games (see Note 4).
. The accounts payable balance at December 28, 1997 includes approximately
$1,450,000 of invoices relating to capital expenditures.
Concentration of Credit Risk
The Company invests its cash and cash equivalents with institutions that
have a strong credit rating. The Company has developed guidelines relative to
investment risk and liquidity.
Amounts Due From Landlords
The amounts due from landlords at December 29, 1996 and December 28, 1997
relate to payments made by the Company for capital improvements which were
made on behalf of the landlords.
Inventories
Inventories, which consist of food, beverages, merchandise and supplies, are
stated at lower of cost (first-in, first-out method) or market. Inventories
also include the initial cost of smallwares with replacements charged to
expense when purchased.
Equipment and Leasehold Improvements
Equipment and leasehold improvements are stated at cost. Additions, renewals
and betterments that extend the life of an asset are capitalized. Expenditures
for maintenance and repairs are charged to expense. Depreciation is recorded
using the straight-line method over the estimated useful lives of the assets.
Leasehold improvements and assets capitalized pursuant to capital lease
obligations are amortized over the shorter of the lease term or the estimated
useful life. Useful lives are as follows:
<TABLE>
<S> <C>
Rides and games............................................ 10 to 15 years
Other equipment............................................ 7 to 10 years
Leasehold improvements..................................... 15 to 25 years
</TABLE>
Depreciation expense amounted to $513,127, $859,025 and $1,024,121 in 1995,
1996 and 1997, respectively.
F-8
<PAGE>
JEEPERS! INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
Advertising Costs
Advertising costs are expensed as incurred. Advertising expenses amounted to
approximately $472,000, $417,000 and $519,000 in 1995, 1996 and 1997,
respectively.
Pre-opening Costs
The Company expenses pre-opening costs as they are incurred.
Deferred Rent
Deferred rent relates to leases which contain rent escalation clauses and/or
free rent incentives. The Company records the total rent payable during the
lease term on a straight line basis over the term of the lease.
Income Taxes
The Company accounts for income taxes in accordance with Statement of
Financial Accounting Standards ("SFAS") No. 109, "Accounting for Income
Taxes." Under this method, deferred tax assets and liabilities are determined
based on differences between financial reporting and tax bases of assets and
liabilities, and are measured using the enacted tax rates and laws that will
be in effect when the differences are expected to reverse.
Net Loss Per Share
In 1997, the Company adopted the provisions of SFAS No. 128, "Earnings per
Share." SFAS No. 128 replaced the previously reported primary and fully
diluted earnings per share with basic and diluted earnings per share. Unlike
primary earnings per share, basic earnings per share excludes any dilutive
effects of options, warrants and convertible securities. Diluted earnings per
share is very similar to the previously reported fully diluted earnings per
share.
Basic and diluted historical net loss per share (see Note 11) was computed
by dividing net loss plus accretion of redeemable convertible preferred stock
(see Note 6) by the weighted average number of common shares outstanding.
Common stock equivalents were antidilutive and therefore were not included in
the computation of weighted average shares used in computing diluted loss per
share for 1995, 1996, and 1997.
Accounting for Stock-Based Compensation
The Company adopted the disclosure provisions of SFAS No. 123, "Accounting
for Stock-Based Compensation." However, as permitted by SFAS No. 123, the
Company continues to account for its stock-based plans under Accounting
Principles Board Opinion No. 25, "Accounting for Stock Issued to Employees"
(see Note 8).
Accounting Pronouncements Not Yet Adopted
In June 1997, the Financial Accounting Standards Board issued SFAS No. 131,
"Disclosures About Segments of an Enterprise and Related Information." SFAS
No. 131 establishes standards for the way that public companies report
information about operating segments in financial statements. SFAS No. 131
supersedes SFAS No. 14, "Financial Reporting for Segments of a Business
Enterprise," but retains the requirements to report information about major
customers. SFAS No. 131 is effective for the Company in fiscal 1998. The
Company does not believe that the adoption of SFAS No. 131 will have a
material effect on disclosures in the Company's financial statements.
F-9
<PAGE>
JEEPERS! INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
2. ACQUISITIONS
On March 5, 1997, the Company executed a series of agreements to purchase
certain franchise rights and operations of a franchisee of the Company in
Illinois. The interests acquired included: (1) the limited partnership
interest (39%) in FFEL for $168,000, including $80,000 in cash and an $88,000
note payable (including accrued interest of $8,000) due on March 4, 1998, (2)
Illinois franchise rights for 150,000 shares of Series F preferred stock (see
Note 6) and (3) the option to purchase the entire general partnership interest
(61%) for 15,000 shares of common stock, valued at $150,000, upon exercise.
On December 28, 1997, the Company exercised its option to acquire the
general partnership interest in FFEL. The Company has accounted for this
acquisition using the purchase method of accounting. The consolidated
financial statements include the results of operations, adjusted for the
majority owners' share of earnings, which were not material, for the period
prior to December 28, 1997, of FFEL from the date of initial acquisition
(March 5, 1997). The purchase price of approximately $650,000, including the
assumption of a $100,000 loan, has been allocated principally to rides, games
and other equipment based on their estimated fair market values at the date of
acquisition, as determined by an independent valuation obtained by the
Company.
The following unaudited pro forma results of operations assume that the
purchase transaction described above occurred at the beginning of 1995, 1996
and 1997. In addition to combining historical results of operations, the
unaudited pro forma amounts shown include adjustments for the estimated effect
of depreciation, amortization and interest expense associated with such
transaction. The unaudited pro forma information below does not purport to be
indicative of the results of operations that would have actually been achieved
if the transaction described above had actually been consummated as of the
beginning of 1995, 1996 and 1997. In addition, the unaudited pro forma
information below does not purport to be indicative of the results of
operations which may be achieved in the future.
<TABLE>
<CAPTION>
1995 1996 1997
----------- ----------- -----------
<S> <C> <C> <C>
Revenues.......................... $ 8,915,735 $11,480,612 $16,658,483
Net loss.......................... (2,526,328) (3,523,935) (4,583,437)
Pro forma net loss per share of $ (27.54) $ (33.57) $ (48.90)
common stock..................... =========== =========== ===========
</TABLE>
3. IMPAIRMENT AND PARK CLOSING COSTS
In 1996, the Company adopted the provisions of SFAS No. 121, "Accounting for
the Impairment of Long-Lived Assets and Long-Lived Assets to Be Disposed Of."
SFAS No. 121 requires the Company to evaluate the carrying value of long-lived
assets including equipment and leaseholds whenever events or changes in
circumstances indicate that the carrying value may not be recoverable. Under
SFAS No. 121, an assessment is made to determine if the sum of the expected
future undiscounted cash flows from the use of the assets and eventual
disposition is less than the carrying value. If the sum of the expected
undiscounted cash flows is less than the carrying value, an impairment loss is
recognized by measuring the excess of carrying value over fair value
(generally estimated by projected future discounted cash flows from the
applicable operation or independent appraisal).
During 1996, the Company developed two scaled-down versions of the Jeepers!
prototype ("Jeepers Jr!s") which are operated by the Company within Toys "R"
Us Kids World ("Kids World") superstores pursuant to a license agreement. In
1997, the Wall Street Journal reported that Toys "R" Us would not open
additional Kids World superstores. Further, due to the uncertainty of future
cash flows associated with both Jeepers Jr!s, the Company recorded an
impairment charge of approximately $1,280,000. The provision includes charges
for impairments to the carrying value of all Jeepers Jr! assets including
rides, games and leasehold improvements.
F-10
<PAGE>
JEEPERS! INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
In 1996, the Company recorded an impairment charge of approximately $600,000
relating to certain leasehold improvements, rides and games at one Jungle
Jim's Playland. In 1997, the Company accrued approximately $368,000 of exit
costs, primarily for lease settlements, relating to the closing of the same
Jungle Jim's Playland. Revenues associated with this Jungle Jim's Playland
amounted to approximately $1,365,000, $1,142,000 and $939,000 in 1995, 1996
and 1997, respectively.
In 1996, the Company also accrued $150,000 of additional exit costs,
primarily for lease settlements, relating to the closing of one of the earlier
generation Jungle Jim's Playland that closed in 1995. In June 1997, the
Company settled its final obligations relating to the same Jungle Jim's
Playland. Contractual lease costs of $262,000 were charged during 1996 against
the reserve that was established in 1995.
During 1995, the Company incurred $428,000 and $72,000 of impairment and
closing costs, respectively, relating to the closing of two Jungle Jim's
Playlands. Revenues associated with these two Jungle Jim's Playlands amounted
to approximately $1,193,000 in 1995.
4. LONG-TERM DEBT
The components of long-term debt are as follows:
<TABLE>
<CAPTION>
1996 1997
----------- -----------
<S> <C> <C>
Borrowings under master line-of-credit.......... $ 928,679 $ 487,880
Notes payable to Toys "R" Us.................... 397,500 377,500
Notes payable to investor/limited partners...... 2,004,345 80,000
Loan from financial institution................. -- 105,770
Notes payable to lenders........................ 92,400 959,881
Notes payable to landlord....................... -- 624,899
Capital leases (see Note 7)..................... -- 290,439
----------- -----------
3,422,924 2,926,369
Less current portion............................ (2,590,005) (1,568,384)
----------- -----------
$ 832,919 $ 1,357,985
=========== ===========
</TABLE>
The Company has various debt agreements (the "Agreements") pursuant to the
terms and conditions of a master line-of-credit with a financing company. The
Agreements require monthly payments of principal and interest, ranging from
$2,413 to $12,060, with interest charges on the various notes ranging between
10.5% and 13% per annum. Borrowings under the master line-of-credit and
related Agreements are for the purchase of rides, games and equipment at Park
locations. The Agreements are collateralized by the rides, games and
equipment.
During 1996, the Company executed two notes with Toys "R" Us which require
equal monthly payments of principal and interest of $933. At December 28,
1997, the unpaid balance on these notes aggregated $377,500, with an effective
interest rate of 10.7%. The notes are collateralized by the assets at each
location.
The note payable of $2,004,345 relates to a 1996 loan from an investor that
was made in anticipation of proceeds to be received from the issuance of
Series F preferred stock. The loan was repaid in January 1997.
On March 5, 1997, in connection with the acquisition of FFEL (see Note 2),
the Company executed unsecured promissory notes with various limited partners
in the aggregate principal amount of $80,000. Each note bears interest at the
rate of 10% per annum and matures on March 4, 1998. The Company also assumed a
$400,000 loan obtained from a financial institution. The loan requires the
Company to pay monthly principal
F-11
<PAGE>
JEEPERS! INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
and interest payments of approximately $6,770. The loan bears interest at the
rate of 11.25% per annum and matures in May 1999. The loan is collateralized
by the assets of the Park.
In October 1997, the Company executed a $650,000 note payable to a landlord
relating to the construction of one Jeepers! Park. The note, which bears
interest at the rate of 10.45% per annum, requires monthly principal and
interest payments of $13,955. The Company is required to make accelerated
principal prepayments based on certain Park operating profit levels as defined
in the lease agreement. At December 28, 1997, the unpaid balance on this note
aggregated $624,899.
The Company has also entered into various notes payable with certain lenders
for the purchase of Park rides and games. These notes require the Company to
make weekly principal and interest payments ranging between $2,000 to $3,000
over a term of 18 to 30 months. These notes bear interest at the rate of 12%
to 13% per annum and are collateralized by the rides and games.
Maturities of long-term debt, including capital lease obligations, at
December 28, 1997 are as follows:
<TABLE>
<S> <C>
1998.......................................................... $1,568,384
1999.......................................................... 896,335
2000.......................................................... 123,597
2001.......................................................... 30,579
2002.......................................................... 30,579
Thereafter.................................................... 276,895
----------
Total..................................................... $2,926,369
==========
</TABLE>
5. CONVERTIBLE DEBENTURES
In November 1996, the Company issued $3,500,000 of 11% convertible notes at
a discount of $175,000, due November 1, 2002. All of the Company's convertible
notes were converted into 3,181,814 shares of Series F preferred stock as of
December 29, 1996 at a conversion rate of $1.10 per share. The total principal
amount converted was credited to preferred stock.
6. REDEEMABLE CONVERTIBLE PREFERRED STOCK AND WARRANTS
Redeemable Convertible Preferred Stock
Redeemable convertible preferred stock is recorded upon issuance at fair
value, net of issuance costs, and is periodically accreted to redemption value
principally as the result of accrued and unpaid preferred stock dividends.
Each share of preferred stock is convertible, at the option of the holder,
at any time, into a number of common shares determined by dividing the
redemption price by a conversion price per share. Each holder of preferred
shares who converts his preferred shares to common shares, in lieu of
accepting cash for accrued and unpaid dividends, may request that the Company
pay such dividends in shares of common stock. The number of shares of common
stock to be issued upon such election is determined by dividing accrued and
unpaid dividends by a conversion price per share. The conversion price for
each share of preferred stock is $10.00 per share for Series A, B and D, and
$11.00 per share for Series C and F, and is subject to adjustment, including
stock splits, combinations, stock dividends, recapitalization,
reclassification or reorganization. The conversion price for accrued and
unpaid dividends is $11.00 for all series. Each holder of preferred shares has
the right to vote at the rate of the largest number of full shares of common
stock into which all shares of preferred stock could be converted.
F-12
<PAGE>
JEEPERS! INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
On April 29, 2004, the holders of the preferred shares have the option to
require that the Company redeem all or a portion of their outstanding shares
at the redemption price. Commencing April 29, 2005, the Company shall have the
right to redeem all or any portion of the preferred shares outstanding. The
redemption price is $7.07 per share for Series A and D, $6.62 per share for
Series B, and $1.10 for Series C and F, plus accrued and unpaid dividends.
Dividends are cumulative at $0.6363 per share for Series A and D, $0.5956
per share for Series B and $0.0990 per share for Series C and F. At December
29, 1996 and December 28, 1997, there were cumulative dividends in arrears of
approximately $5,280,000 and $8,656,000, respectively. In the event of
liquidation, the Series A, B, C, D and F preferred shareholders are to be paid
out of assets available to shareholders at $7.07, $6.62, $1.10, $7.07 and
$1.10 per share, respectively, plus all accrued but unpaid dividends, before
any payment is made to common shareholders.
Warrants
The Company has issued warrants to purchase 135,000 shares of common stock
at a strike price of $7.30 per share. The warrants expire in 2001.
In addition, the Company has issued warrants to purchase 7,500 and 5,000
shares of common stock at a strike price of $13.20 and $20.00 per share,
respectively. These warrants expire in 2002.
7. COMMITMENT AND CONTINGENCIES
Leases
The Company leases all of its Park locations and corporate offices under
long-term noncancelable lease agreements. Most of the lease agreements contain
renewal options and require the Company to pay real estate taxes. Certain
agreements provide for contingent rental payments based on revenues, and
certain agreements are collateralized by the rides, games and equipment at the
respective Park location.
Future minimum lease payments pursuant to leases with noncancelable lease
terms in excess of one year at December 28, 1997 are as follows:
<TABLE>
<CAPTION>
YEAR ENDING OPERATING CAPITAL
----------- ----------- --------
<S> <C> <C>
1998............................................... $ 1,980,586 $115,956
1999............................................... 1,994,115 116,792
2000............................................... 2,007,916 110,072
2001............................................... 2,021,993 12,166
2002............................................... 2,086,175 11,152
Thereafter......................................... 17,203,117 --
----------- --------
Total future minimum lease payments.................. $27,293,902 $366,138
===========
Less amount representing interest.................... 75,699
--------
Present value of future minimum lease payments....... $290,439
========
</TABLE>
Rent expense totaled $1,263,339, $1,286,240 and $2,150,092 for 1995, 1996
and 1997, respectively.
Included in equipment and leasehold improvements in 1997 is $359,000 of
equipment held pursuant to capital lease arrangements. The Company had no
capital leases in 1996 and 1995. The related accumulated amortization was
approximately $14,200 at December 28, 1997.
F-13
<PAGE>
JEEPERS! INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
Litigation
The Company is engaged in various legal actions arising in the ordinary
course of business against which, in the judgment of management based upon
consultation with legal counsel, the Company has adequate legal defenses or
insurance coverage. The Company also believes that the ultimate outcome of
such actions would not have a material adverse effect on the Company's
consolidated financial position, results of operations or cash flows.
8. STOCK OPTION PLANS
The Company has five stock option plans: the 1991 Stock Option Plan (the
"1991 Plan"), the 1991 Management Stock Option Plan (the "1991 Management
Plan"), the 1993 Stock Option Plan (the "1993 Plan"), the 1994 Stock Option
Plan (the "1994 Plan") and the 1995 Stock Option Plan (the "1995 Plan")
(collectively, the "Plans"). Pursuant to the Plans, the Company may grant to
management and key employees incentive and nonqualified options to purchase up
to 427,792 shares of common stock. The options are exercisable over a period
determined by the Company's Board of Directors, but not longer than ten years
after the date granted. The vesting schedule for the options granted is
determined by the Board of Directors. The exercise price of these options may
not be less than the fair market value at the date of the grant. In February
1997, the exercise price of all options previously granted under the 1995 Plan
was reduced from $11.00 to $8.00 per share in order to reflect the reduction
in value of the Company's common stock resulting from the effect of the
accumulated redeemable convertible preferred stock dividends (see Note 6).
The following table summarizes the Company's stock option activity for the
periods presented:
<TABLE>
<CAPTION>
1995 1996 1997
------------------ ----------------- -----------------
WEIGHTED WEIGHTED WEIGHTED
AVERAGE AVERAGE AVERAGE
EXERCISE EXERCISE EXERCISE
OPTIONS PRICE OPTIONS PRICE OPTIONS PRICE
-------- -------- ------- -------- ------- --------
<S> <C> <C> <C> <C> <C> <C>
Outstanding at beginning
of period.............. 246,901 $10.19 48,864 $9.12 64,035 $ 8.35
Granted................. 25,700 8.00 42,875 8.00 62,950 10.73
Canceled................ (223,737) 10.18 (27,704) 9.16 (4,850) 8.00
-------- ------ ------- ----- ------- ------
Outstanding at end of
period................. 48,864 $ 9.12 64,035 $8.35 122,135 $ 9.59
======== ====== ======= ===== ======= ======
Options exercisable at
end of period.......... 2,000 $10.70 5,140 $8.00 16,360 $ 8.87
======== ====== ======= ===== ======= ======
</TABLE>
The weighted average remaining contractual life of the Plans' options
outstanding at December 28, 1997 was nine years. Options available for future
grants under the Plans were 238,929, 253,757, and 305,607 at December 31,
1995, December 29, 1996 and December 28, 1997, respectively.
In addition, during 1995, the Company granted non-qualified options to the
Chairman, President and Chief Executive Officer to purchase 200,000 shares at
$11.00 per share, 100,000 shares at $16.50 per share and 100,000 shares at
$22.00 per share. These options have a contractual life of eight years and
vest in equal quarterly installments over four years. In connection with the
February 1997 option repricing discussed above, the exercise price of the
options was reduced to $8.00, $12.00 and $16.00 per share, respectively.
Furthermore, effective April 1997, the exercise price of the options was
reduced to $5.50 per share which, in the view of the Company, was not less
than the fair market value of the common stock of the Company. There has been
no other activity relating to this agreement during 1997.
Pro forma information regarding net loss and pro forma net loss per share is
required by SFAS No. 123, which also requires that the information be
determined as if the Company had accounted for its employee stock options
granted subsequent to December 31, 1994 under the fair value method prescribed
by SFAS No. 123. The fair value for options granted was estimated at the date
of grant using the Black-Scholes option valuation model. The following
weighted average assumptions were used for 1995, 1996, and 1997: risk-free
interest rates of 6.0%-6.5%; no dividend yield; a .001 volatility factor; and
an expected life of the options of 8.4 years.
F-14
<PAGE>
JEEPERS! INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
The Black-Scholes option valuation model was developed for use in estimating
the fair value of traded options which have no vesting restrictions and are
fully transferable. In addition, option valuation models require the input of
highly subjective assumptions including the expected stock price volatility.
Because the Company's employee stock options have characteristics different
from those of traded options, and because the changes in the subjective input
assumptions can materially affect the fair value estimate, in management's
opinion, the existing models do not necessarily provide a reliable single
measure of the fair value of its employee stock options.
For purposes of pro forma disclosures, the estimated fair value of the
option is amortized to expense over the option's vesting period. Because SFAS
No. 123 requires compensation expense to be recognized over the vesting
period, the impact on pro forma net loss, as reported below, may not be
representative of the pro forma compensation expense in future years. Pro
forma net loss and net loss per common share for 1995, 1996 and 1997 were not
materially different from reported amounts.
9. EMPLOYEE BENEFIT PLANS
The Company sponsors a 401(k) retirement plan that is considered a defined
contribution discretionary plan and covers all employees meeting certain
requirements. The amount an individual employee may contribute to the plan
ranges between 1% and 15% of their compensation. The Company made no
contributions during 1995, 1996 and 1997.
Effective October 10, 1997, the Company implemented a nonqualified executive
deferred compensation plan providing retirement benefits to certain Company
executives. Eligible participants may elect to defer a percentage, or a
specific dollar amount, of their salary or bonus (as defined in the plan) each
year. Such amounts are credited to the participant's individual account. At
December 28, 1997, $125,000 has been accrued by the Company representing
deferred compensation of a certain executive.
10. INCOME TAXES
Deferred income taxes reflect the net tax effects of temporary differences
between the carrying amounts of assets and liabilities for financial purposes
and the amounts used for income tax purposes. Significant components of the
Company's deferred tax assets and liabilities at December 29, 1996 and
December 28, 1997 are as follows:
<TABLE>
<CAPTION>
1996 1997
----------- -----------
<S> <C> <C>
DEFERRED TAX ASSETS:
Net operating loss carryforward............... $ 4,551,000 $ 5,546,000
Asset impairment charge....................... 204,000 656,000
Accrual for park closing and relocation....... 120,000 127,000
Other......................................... 341,000 511,000
----------- -----------
Total deferred tax assets................... 5,216,000 6,840,000
DEFERRED TAX LIABILITIES:
Depreciation.................................. (662,000) (756,000)
Other......................................... (11,000) --
----------- -----------
Total deferred tax liabilities.............. (673,000) (756,000)
Total valuation allowance................... (4,543,000) (6,084,000)
----------- -----------
Net deferred tax assets..................... $ -- $ --
=========== ===========
</TABLE>
F-15
<PAGE>
JEEPERS! INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
Due to the uncertainties which exist as to the future utilization of the net
operating loss carryforwards under the criteria set forth under SFAS No. 109,
it is management's opinion that a valuation allowance for net deferred tax
assets should be established at December 29, 1996 and December 30, 1997. The
Company has net operating loss carryforwards for federal income tax purposes
of approximately $16,313,000 which, if not used, will begin to expire in years
2006 and thereafter. The Company's ability to utilize loss carryforwards is
subject to limitations as defined in Internal Revenue Code Section 382.
11. NET LOSS PER SHARE
The following table sets forth the computation of basic, diluted, and
unaudited pro forma net loss per share:
<TABLE>
<CAPTION>
PROFORMA
1995 1996 1997 1997
----------- ----------- ----------- -----------
(UNAUDITED)
-----------
<S> <C> <C> <C> <C>
Numerator:
Net loss................. $(2,617,588) $(3,591,736) $(4,599,905) $(4,599,905)
Accretion of redeemable
convertible preferred
Stock................... (2,031,831) (2,031,831) (3,508,775) --
----------- ----------- ----------- -----------
$(4,649,419) $(5,623,567) $(8,108,680) $(4,599,905)
=========== =========== =========== ===========
Denominator:
Denominator for basic and
diluted net loss per
share--weighted average
shares.................. 165,500 165,500 165,500 165,500
Redeemable convertible
preferred stock......... -- -- -- 4,293,197
----------- ----------- ----------- -----------
165,500 165,500 165,500 4,458,697
=========== =========== =========== ===========
Basic net loss per share... $ (28.09) $ (33.98) $ (49.00)
=========== =========== ===========
Diluted net loss per share. $ (28.09) $ (33.98) $ (49.00)
=========== =========== ===========
Unaudited pro forma net
loss per share............ $ (1.03)
===========
</TABLE>
Unaudited pro forma net loss per share was computed by dividing net loss by
the unaudited weighted average number of shares of common stock outstanding
plus the conversion of all outstanding preferred stock, including accrued and
unpaid preferred stock dividends at December 28, 1997, into 4,293,197 shares
of common stock which will occur upon consummation of the Company's initial
public offering (see Note 13).
12. YEAR 2000 ISSUE (UNAUDITED)
The Company has reviewed its computer programs and systems to ensure that
the programs and systems will function properly and be Year 2000 compliant.
The Company presently believes that the Year 2000 issue will not pose any
significant operational problems for the Company's computer systems. However,
the Year 2000 issue may impact other entities with which the Company transacts
business, and the Company cannot predict the effect of the Year 2000 issue on
such entities and, in turn, the impact of any such effect on the Company.
13. SUBSEQUENT EVENTS
In March 1998, the Board of Directors of the Company authorized management
to file a registration statement with the Securities and Exchange Commission
in order to permit the Company to sell shares of its common stock to the
public. If the offering is consummated under terms presently anticipated, all
of the preferred stock issued and outstanding will automatically convert into
approximately 4,425,825 shares of common stock
F-16
<PAGE>
JEEPERS! INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS--(CONTINUED)
including accrued preferred stock dividends of approximately 915,000 shares
through June 5, 1998. Immediately following such conversions, all currently
outstanding shares of preferred stock will be canceled, retired and eliminated
from the Company's authorized shares of capital stock and the number of
authorized shares of preferred stock will be decreased to approximately
5,000,000 shares.
In March 1998, the Company obtained a $5.0 million term loan (the "loan
facility") for purposes of financing new rides and equipment. Borrowings under
the loan facility bear interest at a coupon rate of 10.0% per annum. Terms of
the loan facility also require principal and interest payments over 48 months
with additional payments at the end of the loan facility period (resulting in
an effective interest rate of approximately 15.25%). The Company has no
borrowings outstanding under this loan facility.
A reverse stock split was approved by the Company's Board of Directors on
April 6, 1998, whereby one share of common stock is outstanding after the
split for each 10 shares of common stock outstanding prior to the split. All
share and per share amounts related to common stock presented in the
accompanying consolidated financial statements have been restated to reflect
the reverse stock split.
F-17
<PAGE>
NO DEALER, SALES REPRESENTATIVE OR OTHER PERSON HAS BEEN AUTHORIZED TO GIVE
ANY INFORMATION OR MAKE ANY REPRESENTATION NOT CONTAINED IN THIS PROSPECTUS IN
CONNECTION WITH THE OFFER MADE BY THIS PROSPECTUS, AND, IF GIVEN OR MADE, SUCH
INFORMATION OR REPRESENTATION MUST NOT BE RELIED UPON AS HAVING BEEN AUTHO-
RIZED BY THE COMPANY OR THE UNDERWRITERS. THIS PROSPECTUS DOES NOT CONSTITUTE
AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY ANY OF THE SECURITIES
OFFERED HEREBY BY ANYONE IN ANY JURISDICTION IN WHICH SUCH OFFER OR SOLICITA-
TION IS NOT AUTHORIZED OR IN WHICH THE PERSON MAKING SUCH OFFER OR SOLICITA-
TION IS NOT QUALIFIED TO DO SO OR TO ANYONE TO WHOM IT IS UNLAWFUL TO MAKE
SUCH OFFER OR SOLICITATION. NEITHER THE DELIVERY OF THIS PROSPECTUS NOR ANY
SALE MADE HEREUNDER SHALL UNDER ANY CIRCUMSTANCES CREATE ANY IMPLICATION THAT
THERE HAS BEEN NO CHANGE IN THE AFFAIRS OF THE COMPANY SINCE THE DATE HEREOF
OR THAT THE INFORMATION CONTAINED HEREIN IS CORRECT AS OF ANY TIME SUBSEQUENT
TO THE DATE OF THIS PROSPECTUS.
---------------
TABLE OF CONTENTS
<TABLE>
<CAPTION>
PAGE
----
<S> <C>
Prospectus Summary........................................................ 3
Risk Factors.............................................................. 6
Use of Proceeds........................................................... 12
Dividend Policy........................................................... 12
Capitalization............................................................ 13
Dilution.................................................................. 14
Selected Consolidated Financial Data...................................... 15
Management's Discussion and Analysis of Financial Condition and Results of
Operations............................................................... 16
Business.................................................................. 21
Management................................................................ 30
Certain Relationships and Related Transactions............................ 36
Principal Stockholders.................................................... 37
Shares Eligible for Future Sale........................................... 38
Description of Capital Stock.............................................. 39
Underwriting.............................................................. 42
Legal Matters............................................................. 43
Experts................................................................... 43
Available Information..................................................... 44
Index to Consolidated Financial Statements................................ F-1
</TABLE>
---------------
UNTIL , 1998 (25 DAYS AFTER THE DATE OF THE PROSPECTUS), ALL DEAL-
ERS EFFECTING TRANSACTIONS IN THE COMMON STOCK OFFERED HEREBY, REGISTERED SE-
CURITIES, WHETHER OR NOT PARTICIPATING IN THIS DISTRIBUTION, MAY BE REQUIRED
TO DELIVER A PROSPECTUS. THIS IS IN ADDITION TO THE OBLIGATION OF DEALERS TO
DELIVER A PROSPECTUS WHEN ACTING AS UNDERWRITERS AND WITH RESPECT TO THEIR UN-
SOLD ALLOTMENTS OR SUBSCRIPTIONS.
Shares
LOGO
Common Stock
---------------------
PROSPECTUS
---------------------
Piper Jaffray inc.
Cowen & Company
Gerard Klauer Mattison & Co., Inc.
, 1998
<PAGE>
PART II
INFORMATION NOT REQUIRED IN PROSPECTUS
ITEM 13. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION
The following table sets forth the Registrant's estimated expenses in
connection with the issuance of the securities being registered, other than
underwriting discounts and commissions.
<TABLE>
<S> <C>
Securities and Exchange Commission Registration Fee............ $10,178
NASD Filing Fee................................................ 3,950
Printing and Engraving Expenses................................ *
Counsel Fees and Expenses...................................... *
Accountants' Fees and Expenses................................. *
Transfer Agent and Registrar Fees and Expenses................. *
Nasdaq National Market Listing Fee............................. *
Miscellaneous.................................................. *
--------
Total...................................................... $ *
========
</TABLE>
- --------
*To be filed by amendment
ITEM 14. INDEMNIFICATION OF DIRECTORS AND OFFICERS
Section 145 of the Delaware General Corporation Law (the "DGCL"), the law of
the state in which the Registrant is incorporated, empowers a corporation
within certain limitations to indemnify a director, officer, employee or agent
of the corporation and certain other persons serving at the request of the
corporation in related capacities against expenses, including attorneys' fees,
judgments, fines and amounts paid in settlement actually and reasonable
incurred by him in connection with any action, suit or proceeding to which he
is or was threatened to be a party by reason of the fact that he is or was a
director, officer, employee or agent of the corporation or is or was serving
at the request of the corporation as a director, officer, employee or agent of
another corporation, partnership, joint venture, trust or other enterprise, as
long as he acted in good faith and in a manner which he reasonably believed to
be in, or not opposed to, the best interests of the corporation. With respect
to any criminal proceeding, he must have had no reasonable cause to believe
his conduct was unlawful. No such indemnification shall be made in respect of
any claim, issue or matter as to which such person shall have been adjudged to
be liable to the corporation unless and only to the extent that the Court of
Chancery of the State of Delaware or the Court in which such action or suit
was brought shall determine upon application that despite the adjudication of
liability but in view of all of the circumstances of the case such person is
fairly and reasonably entitled to indemnity for such expenses which the Court
of Chancery of the State of Delaware or such other court shall deem proper.
Pursuant to the Registrant's Certificate of Incorporation and Bylaws, the
Registrant is obligated to indemnify, to the fullest extent permitted by
applicable law, any person who was, is or is threatened to be made a party to
any threatened, pending or completed action, suit or proceeding, whether
civil, criminal administrative or investigative, by reason of the fact that he
is or was a director or officer of the corporation, or is or was serving at
the request of the corporation as a director, officer, agent, employee or
other similar functionary of another entity, against all expenses (including
attorney's fees), liability, loss, judgments, fines and amounts paid in
settlement actually and reasonably incurred by him in connection with such
action, suit or proceeding. The Registrant's Bylaws provide that such
indemnification shall be made if such person acted in good faith and in a
manner he reasonably believed to be in or not opposed to the best interests of
the Registrant and, with respect to any criminal action or proceeding, had no
reasonable cause to believe his conduct was unlawful. If the proceeding was
initiated by such person, the Certificate of Incorporation requires that such
proceeding be authorized by the Board as a condition to the right to
indemnification. The Registrant also is obligated to pay the expenses of such
indemnified persons in advance of the final disposition of such action, suit
or proceeding upon certain conditions.
II-1
<PAGE>
As permitted by Section 102 of the DGCL, the Certificate of Incorporation
provides that a director of the Registrant shall not be liable to the
Registrant or its stockholders for monetary damages for breach of fiduciary
duty as a director other than (i) for any breach of the director's duty of
loyalty to the Registrant or its stockholders, (ii) for acts or omissions not
in good faith or which involve intentional misconduct or a knowing violation
of law, (iii) under Section 174 of the DGCL and (iv) for any transaction from
which the director derived an improper personal benefit.
ITEM 15. RECENT SALES OF UNREGISTERED SECURITIES
On November 1, 1996, the Company issued to CCI, J.P. Morgan, Sixty Wall
Street SBIC Fund L.P., Dickstein & Co., L.P., Dickstein International Limited,
Dickstein Focus Fund L.P. and Shad Run-JJ Nominee Corporation convertible
notes due November 1, 2002 (the "Notes") in an aggregate principal amount of
$3,500,000 and warrants to purchase 70,000 shares of Common Stock, for an
aggregate purchase price of $3,500,000. The Notes were converted into
1,359,683 shares of Series F Preferred Stock and warrants to purchase 6,242
shares of Common Stock (other than the Notes held by CCI, which were redeemed
by the Company) in connection with the issuance of the Series F Preferred
Stock on December 26, 1996. The warrants are exercisable into shares of Common
Stock of the Company at a price of $7.33 per share, subject to adjustment.
Such sale was exempt from registration pursuant to Section 4(2) of the
Securities Act.
Pursuant to a purchase agreement dated December 26, 1996 (the "December 1996
Agreement"), the Company issued on such date to certain of the investors
referred to above, as well as to certain affiliates of Centre Partners II LLC
and Generation Capital Partners L.P. and to certain additional investors,
10,526,673 shares of Series F Preferred Stock and warrants to purchase 48,325
shares of Common Stock for an aggregate purchase price of $11,579,341.
Pursuant to the December 1996 Agreement, on March 31, 1997 the Company issued
to Braemar Capital Partners I, L.P. and to certain other investors party to
such agreement 2,272,727 shares of Series F Preferred Stock and warrants to
purchase 10,433 shares of Common Stock, for an aggregate purchase price of
$2,499,999. The warrants are exercisable at a price of $7.33 per share,
subject to adjustment. Such sales were exempt from registration pursuant to
Section 4(2) of the Securities Act.
During 1997, the Company issued warrants to purchase an aggregate of 17,500
shares of Common Stock to certain landlords in connection with leases entered
into by the Company with respect to certain Park locations. The warrants are
exercisable at prices of $13.20 to $20.00 per share, subject to adjustment.
Such sale was exempt from registration pursuant to Section 4(2) of the
Securities Act.
On March 5, 1997, the Company issued to Swento & Company ("Swento"), a
former franchisee in Des Plaines, Illinois, 150,000 shares of Series F
Preferred Stock in consideration for the granting of the franchise rights for
the Company's first-generation Park located in Des Plaines, Illinois. Such
sale was exempt from registration pursuant to Section 4(2) of the Securities
Act.
On December 28, 1997, the Company issued to Swento 15,000 shares of Common
Stock in consideration for the general partnership interest in the owner of
the Company's Chicago-area franchise. Such sale was exempt from registration
pursuant to Section 4(2) of the Securities Act.
ITEM 16. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
The following documents are filed as part of this Registration Statement:
(a) EXHIBITS
<TABLE>
<CAPTION>
EXHIBIT NO. DESCRIPTION
----------- -----------
<C> <S> <C>
1.1 Form of Underwriting Agreement.*
3.1 Restated Certificate of Incorporation of the Registrant,
as amended.*
3.2 Bylaws of the Registrant.*
4.1 Form of Common Stock certificate.*
5.1 Opinion of Weil, Gotshal & Manges LLP.*
</TABLE>
II-2
<PAGE>
<TABLE>
<C> <S> <C>
10.1 Registrant's 1995 Stock Option Plan.*
10.2 Fourth Amended and Restated Stockholders' Agreement.*
10.3 Employment Agreement between the Registrant and Nabil N.
El-Hage.*
10.4 Amended Stock Option Agreement between the Registrant and
Nabil N. El-Hage.*
10.5 Master License Agreement between Registrant and Pizza Hut,
Inc. dated September 20, 1993.*
21 Subsidiaries of Registrant.*
23.1 Consent of Ernst & Young LLP.
24 Power of Attorney (included in the signature pages to Reg-
istration Statement).
27 Financial Data Schedule.
</TABLE>
- --------
*To be filed by amendment.
(b) FINANCIAL STATEMENT SCHEDULES
Not applicable.
ITEM 17. UNDERTAKINGS
The undersigned Registrant hereby undertakes to provide to the Underwriters
at the closing specified in the Underwriting Agreement, certificates in such
denominations and registered in such names as required by the Underwriters to
permit prompt delivery to each purchaser.
Insofar as indemnification for liabilities arising under the Securities Act
of 1933 (the "Securities Act") may be permitted to directors, officers and
controlling persons of the Registrant under the DGCL or pursuant to the
Registrant's Certificate of Incorporation or Bylaws or otherwise, the
Registrant has been advised that in the opinion of the Securities and Exchange
Commission such indemnification is against public policy as expressed in the
Securities Act and is, therefore, unenforceable. In the event that a claim for
indemnification against such liabilities (other than the payment by the
Registrant of expenses incurred or paid by a director, officer or controlling
person of the Registrant in the successful defense of any action, suit or
proceeding) is asserted by such director, officer or controlling person in
connection with the securities being registered, the registrant will, unless
in the opinion of its counsel the matter has been settled by controlling
precedent, submit to a court of appropriate jurisdiction the question whether
such indemnification by it is against public policy as expressed in the
Securities Act and will be governed by the final adjudication of such issue.
The undersigned Registrant hereby undertakes that:
(1) For purposes of determining any liability under the Securities Act,
the information omitted from the form of prospectus filed as part of this
Registration Statement in reliance upon Rule 430A and contained in a form
of prospectus filed by the Registrant pursuant to Rule 424(b)(1) or (4) or
497(h) under the Securities Act shall be deemed to be part of this
Registration Statement as of the time it was declared effective.
(2) For the purpose of determining any liability under the Securities
Act, each post-effective amendment that contains a form of prospectus shall
be deemed to be a new registration statement relating to the securities
offered therein, and the offering of such securities at that time shall be
deemed to be the initial bona fide offering thereof.
II-3
<PAGE>
SIGNATURES
Pursuant to the requirements of the Securities Act of 1933, the registrant
has duly caused this Registration Statement to be signed on its behalf by the
undersigned, thereunto duly authorized, in the City of Waltham, Commonwealth
of Massachusetts, on April 16, 1998.
Jeepers! Inc.
(Registrant)
/s/ Nabil N. El-Hage
By __________________________________
Nabil N. El-Hage
President and Chief
Executive Officer
POWER OF ATTORNEY
KNOW ALL MEN BY THESE PRESENTS, that each person whose signature appears
below constitutes and appoints each of Nabil N. El-Hage and Kenneth J.
Sanginario, or any of them, each acting alone, his true and lawful attorney-
in-fact and agent with full powers of substitution and resubstitution, for
such person and in his name, place and stead, in any and all capacities, in
connection with the Registrant's Registration Statement on Form S-1 under the
Securities Act of 1933, including to sign the Registration Statement and any
and all amendments or supplements to the Registration Statement, including any
and all stickers and post-effective amendments to the Registration Statement
and to sign any and all additional registration statements relating to the
same offering of securities as those that are covered by the Registration
Statement that are filed pursuant to Rule 462(b) under the Securities Act of
1933, and to file the same, with all exhibits thereto, and other documents in
connection therewith, with the Securities and Exchange Commission and any
applicable securities exchange or securities self-regulatory body, granting
unto said attorneys-in-fact and agents, each acting alone, full power and
authority to do and perform each and every act and thing requisite and
necessary to be done in and about the premises, as fully, to all intents and
purposes, as he might or could do in person, hereby ratifying and confirming
all that said attorneys-in-fact and agents, or his substitute or substitutes,
may lawfully do or cause to be done by virtue hereof.
Pursuant to the requirements of the Securities Act of 1933, this
Registration Statement has been signed by the following persons in the
capacities and on the dates indicated.
<TABLE>
<CAPTION>
SIGNATURE TITLE DATE
--------- ----- ----
<S> <C> <C>
/s/ Nabil N. El-Hage Chairman, President and April 16, 1998
____________________________________ Chief Executive Officer
Nabil N. El-Hage (Principal Executive
Officer)
/s/ Kenneth J. Sanginario Chief Financial Officer April 16, 1998
____________________________________ (Principal Financial
Kenneth J. Sanginario Officer and Principal
Accounting Officer)
/s/ Paul F. Balser Director April 16, 1998
___________________________________
Paul F. Balser
/s/ Mark E. Jennings Director April 16, 1998
____________________________________
Mark E. Jennings
</TABLE>
II-4
<PAGE>
<TABLE>
<CAPTION>
SIGNATURE TITLE DATE
--------- ----- ----
<S> <C> <C>
/s/ Mark L. Kaufman Director April 16, 1998
____________________________________
Mark L. Kaufman
/s/ Bruce G. Pollack Director April 16, 1998
____________________________________
Bruce G. Pollack
/s/ Jonathan H. Kagan Director April 16, 1998
____________________________________
Jonathan H. Kagan
</TABLE>
II-5
<PAGE>
CONSENT OF INDEPENDENT AUDITORS
We consent to the reference to our firm under the captions "Selected
Consolidated Financial Data" and "Experts" and to the use of our report dated
March 5, 1998 (except Note 13 as to which the date is April 6, 1998) in the
Registration Statement on Form S-1 and related Prospectus of Jeepers! Inc. for
the registration of shares of its common stock.
Ernst & Young LLP
Boston, Massachusetts
April 13, 1998
<TABLE> <S> <C>
<PAGE>
<ARTICLE> 5
<LEGEND>
This Schedule contains summary financial information extracted from the
financial statements contained in the body of the accompanying Form 10-K
and is qualified in its entirety by reference to such financial statements.
</LEGEND>
<S> <C>
<PERIOD-TYPE> YEAR
<FISCAL-YEAR-END> DEC-28-1997
<PERIOD-END> DEC-28-1997
<CASH> 6,642,780
<SECURITIES> 0
<RECEIVABLES> 0
<ALLOWANCES> 0
<INVENTORY> 253,975
<CURRENT-ASSETS> 8,152,324
<PP&E> 21,919,391
<DEPRECIATION> (6,232,920)
<TOTAL-ASSETS> 24,159,338
<CURRENT-LIABILITIES> 6,813,872
<BONDS> 0
45,490,787
0
<COMMON> 1,805
<OTHER-SE> (30,359,051)
<TOTAL-LIABILITY-AND-EQUITY> 24,159,338
<SALES> 16,371,606
<TOTAL-REVENUES> 16,371,606
<CGS> 3,495,384
<TOTAL-COSTS> 13,997,550
<OTHER-EXPENSES> 7,303,299
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 187,482
<INCOME-PRETAX> (4,599,905)
<INCOME-TAX> 0
<INCOME-CONTINUING> (4,929,243)
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (4,599,905)
<EPS-PRIMARY> (49.00)
<EPS-DILUTED> (49.00)
</TABLE>
