BEBE STORES INC
DEF 14A, 1999-10-20
WOMEN'S CLOTHING STORES
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<PAGE>
                            SCHEDULE 14A INFORMATION

                  Proxy Statement Pursuant to Section 14(a) of
                      the Securities Exchange Act of 1934

<TABLE>
      <S>        <C>
      Filed by the Registrant /X/
      Filed by a Party other than the Registrant / /

      Check the appropriate box:
      / /        Preliminary Proxy Statement
      / /        Confidential, for Use of the Commission Only (as permitted
                 by Rule 14a-6(e)(2))
      /X/        Definitive Proxy Statement
      / /        Definitive Additional Materials
      / /        Soliciting Material Pursuant to Section 240.14a-11(c) or
                 Section 240.14a-12
</TABLE>

                               BEBE STORES, INC.
         -------------------------------------------------------------
                (Name of Registrant as Specified in its Charter)

Payment of filing fee (Check the appropriate box):

<TABLE>
<S>        <C>  <C>
/X/        No fee required.
/ /        Fee computed on table below per Exchange Act
           Rules 14a-6(i)(1) and 0-11.
           (1)  Title of each class of securities to which transaction
                applies:
                ----------------------------------------------------------
           (2)  Aggregate number of securities to which transaction
                applies:
                ----------------------------------------------------------
           (3)  Per unit price or other underlying value of transaction
                computed pursuant to Exchange Act Rule 0-11 (set forth the
                amount on which filing fee is calculated and state how it
                was determined):
                ----------------------------------------------------------
           (4)  Proposed maximum aggregate value of transaction:
                ----------------------------------------------------------
           (5)  Total fee paid:
                ----------------------------------------------------------
/ /        Fee paid previously with preliminary materials.
/ /        Check box if any part of the fee is offset as provided by
           Exchange Act Rule 0-11 (a) (2) and identify the filing for
           which the offsetting fee was paid previously. Identify the
           previous filing by registration statement number, or the Form
           or Schedule and the date of its filing.
           (1)  Amount previously paid:
                ----------------------------------------------------------
           (2)  Form, Schedule or Registration No.:
                ----------------------------------------------------------
           (3)  Filing Party:
                ----------------------------------------------------------
           (4)  Date Filed:
                ----------------------------------------------------------
</TABLE>
<PAGE>
                                     [LOGO]

                                380 VALLEY DRIVE
                           BRISBANE, CALIFORNIA 94005

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                          TO BE HELD NOVEMBER 22, 1999

Dear Shareholder:

    You are invited to attend the Annual Meeting of Shareholders of bebe stores,
inc., a California corporation (the "Company"), which will be held on November
22, 1999, at 9:30 a.m. local time, at the Company's Main Conference
Room located at 400 Valley Drive, Brisbane, California for the following
purposes:

1.  To elect five (5) directors of the Company to hold office for a one-year
    term and until their respective successors are elected and qualified.

2.  To ratify the appointment of Deloitte & Touche LLP as the Company's
    independent public auditors for the fiscal year ending June 30, 2000.

3.  To transact such other business as may come properly before the meeting.

    Shareholders of record at the close of business on October 8, 1999, are
entitled to notice of, and to vote at, this meeting and any adjournments
thereof. For ten days prior to the meeting, a complete list of the shareholders
entitled to vote at the meeting will be available for examination by any
shareholder for any purpose relating to the meeting during ordinary business
hours at the Company.

                                          By Order of the Board of Directors,

                                          /s/ Manny Mashouf

                                          Manny Mashouf
                                          CHAIRMAN OF THE BOARD OF DIRECTORS,
                                          PRESIDENT AND CHIEF EXECUTIVE OFFICER

Brisbane, California
October 20, 1999
<PAGE>
                                     [LOGO]

                                380 VALLEY DRIVE
                           BRISBANE, CALIFORNIA 94005

               PROXY STATEMENT FOR ANNUAL MEETING OF SHAREHOLDERS

    The accompanying proxy is solicited by the Board of Directors of bebe
stores, inc., a California corporation (the "Company"), for use at the Annual
Meeting of Shareholders to be held on November 22, 1999, or any adjournment
thereof, for the purposes set forth in the accompanying Notice of Annual Meeting
of Shareholders. The date of this Proxy Statement is October 20, 1999, the
approximate date on which this Proxy Statement and the accompanying form of
proxy were first sent or given to shareholders.

                              GENERAL INFORMATION

ANNUAL REPORT

    An annual report on Form 10-K for the fiscal year ended June 30, 1999, is
enclosed with this Proxy Statement.

VOTING SECURITIES

    Only shareholders of record as of the close of business on October 8, 1999
will be entitled to vote at the meeting and any adjournment thereof. As of that
date, there were 24,411,448 shares of Common Stock of the Company, par value
$0.001 per share (the "Common Stock"), issued and outstanding. Shareholders may
vote in person or by proxy. Each holder of shares of Common Stock is entitled to
one (1) vote for each share of stock held on the proposals presented in this
Proxy Statement. The Company's bylaws provide that a majority of all of the
shares of the stock entitled to vote, whether present in person or represented
by proxy, shall constitute a quorum for the transaction of business at the
meeting.

SOLICITATION OF PROXIES

    The cost of soliciting proxies will be borne by the Company. The Company
will solicit shareholders by mail through its regular employees and will request
banks and brokers, and other custodians, nominees and fiduciaries, to solicit
their customers who have stock of the Company registered in the names of such
persons and will reimburse them for their reasonable, out-of-pocket costs. The
Company also may use the services of its officers, directors and others to
solicit proxies, personally or by telephone, without additional compensation.

VOTING OF PROXIES

    All valid proxies received prior to the meeting will be voted. All shares
represented by a proxy will be voted, and where a shareholder specifies by means
of the proxy a choice with respect to any matter to be acted upon, the shares
will be voted in accordance with the specification so made. If no choice is
indicated on the proxy, the shares will be voted in favor of the proposals. A
shareholder giving a proxy has the power to revoke his, her or its proxy, at any
time prior to the time it is voted, by delivery to the Chief Financial Officer
of the Company of a written instrument revoking the proxy or a duly executed
proxy with a later date, or by attending the meeting and voting in person.

                                       1
<PAGE>
         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

    The following table sets forth certain information, as of September 30,
1999, with respect to the beneficial ownership of the Common Stock by (i) all
persons known by the Company to be the beneficial owners of more than 5% of the
outstanding Common Stock, (ii) each director and director-nominee of the
Company, (iii) each executive officer of the Company named in the Summary
Compensation Table below and (iv) all executive officers and directors of the
Company as a group:

<TABLE>
<CAPTION>
                                                                   SHARES OWNED(1)
                                                              --------------------------
                                                                NUMBER     PERCENTAGE OF
NAME OF BENEFICIAL OWNER                                      OF SHARES      CLASS(2)
- ------------------------                                      ----------   -------------
<S>                                                           <C>          <C>
Manny Mashouf(2)............................................  20,967,302       85.89%
Barbara Bass(3).............................................     192,250           *
Corrado Federico(4).........................................     192,250           *
Neda Mashouf(5).............................................  20,967,302       85.89%
Philip Schlein(6)...........................................     106,125           *
Greg Scott(7)...............................................     146,500           *
Blair Lambert(8)............................................      91,500           *
All directors and executive officers
  as a group (7 persons)(9).................................  21,695,927       86.37%
</TABLE>

- ------------------------------

*   Less than 1%

(1) Number of shares beneficially owned and the percentage of shares
    beneficially owned are based on 24,411,448 shares outstanding as of
    September 30, 1999. Beneficial ownership is determined in accordance with
    the rules of the Securities and Exchange Commission (the "SEC"). Options
    granted under the Company's 1997 Stock Plan, as amended, are immediately
    exercisable subject to vesting and the Company's right of repurchase under
    certain circumstances. Shares of Common Stock subject to options are deemed
    to be outstanding and to be beneficially owned by the person holding such
    options for the purpose of computing the number of shares beneficially owned
    and the percentage of ownership of such person, but are not deemed to be
    outstanding and to be beneficially owned for the purpose of computing the
    percentage of ownership of any other person. Except as indicated in the
    footnotes to the table and subject to applicable community property laws,
    based on information provided by the persons named in the table, such
    persons have sole voting and investment power with respect to all shares of
    Common Stock shown as beneficially owned by them.

(2) Mr. Mashouf's address is c/o bebe stores, inc., 380 Valley Drive, Brisbane,
    California 94005. Includes 217,085 shares held by trusts for Mr. Mashouf's
    children, as to which shares Mr. Mashouf disclaims beneficial ownership.
    Mr. Mashouf is the Chairman, President and Chief Executive Officer of the
    Company.

(3) Represents 192,250 shares subject to immediately exercisable options, of
    which 74,288 would not be vested within 60 days of September 30, 1999, and
    therefore subject to the Company's right of repurchase under certain
    circumstances.

(4) Represents 192,250 shares subject to immediately exercisable options, of
    which 63,675 would not be vested within 60 days of September 30, 1999, and
    therefore subject to the Company's right of repurchase under certain
    circumstances.

(5) Consists of shares of which Ms. Mashouf disclaims beneficial ownership, held
    by Mr. Mashouf, Ms. Mashouf's husband, and 217,085 shares held by trusts for
    Mr. Mashouf's children.

(6) Represents 106,125 shares subject to immediately exercisable options, of
    which 63,675 would not be vested within 60 days of September 30, 1999, and
    therefore subject to the Company's right of repurchase under certain
    circumstances.

(7) Represents 146,500 shares subject to immediately exercisable options, of
    which 102,213 would not be vested within 60 days of September 30, 1999, and
    therefore subject to the Company's right of repurchase under certain
    circumstances.

(8) Includes 71,500 shares subject to immediately exercisable options, of which
    67,213 would not be vested within 60 days of September 30, 1999. All such
    unvested shares are subject to the Company's right of repurchase under
    certain circumstances.

(9) Includes an aggregate of 708,625 shares subject to immediately exercisable
    options held by the directors and officers, of which 371,064 would not be
    vested within 60 days of September 30, 1999, and therefore subject to the
    Company's right of repurchase under certain circumstances. Also includes
    217,085 shares held by trusts for Mr. Mashouf's children, as to which shares
    Mr. and Ms. Mashouf disclaim beneficial ownership.

                                       2
<PAGE>
                                 PROPOSAL NO. 1
                             ELECTION OF DIRECTORS

    The Board of Directors of the Company currently consists of five directors.
Management's nominees for election at the Annual Meeting of Shareholders to the
Board of Directors are listed below. If elected, the nominees will serve as
directors until the Company's Annual Meeting of Shareholders in 2000 and until
their successors are elected and qualified. If a nominee declines to serve or
becomes unavailable for any reason, or if a vacancy occurs before the election
(although Management knows of no reason to anticipate that this will occur), the
proxies may be voted for such substitute nominee as Management may designate.

DIRECTOR-NOMINEES

    The table below sets forth for the Company's director-nominees to be elected
at this meeting, and information concerning their age and background:

<TABLE>
<CAPTION>
NAME                                                   AGE                        POSITION
- ---------------------------------------------------  --------   --------------------------------------------
<S>                                                  <C>        <C>
Manny Mashouf......................................     61      Chairman, President and Chief Executive
                                                                Officer
Neda Mashouf.......................................     36      Director and Merchandising Advisor
Barbara Bass*......................................     48      Director
Corrado Federico*..................................     58      Director
Philip Schlein*....................................     65      Director
</TABLE>

- ------------------------

*   Member, Audit Committee and Compensation Committee

    MANNY MASHOUF founded the Company and has served as Chairman, President and
Chief Executive Officer of the Company since the Company's incorporation in
1976. Mr. Mashouf is the husband of Neda Mashouf, a Director of the Company, and
the father of Paul Mashouf, the Secretary of the Company.

    NEDA MASHOUF has served as a Director of the Company since September 1984
and has been employed by the Company since 1984, most recently as Merchandising
Advisor. Ms. Mashouf is the wife of Manny Mashouf, the Chairman, President and
Chief Executive Officer of the Company.

    BARBARA BASS has served as a Director of the Company since February 1997.
Since 1993, Ms. Bass has served as the President of the Gerson Bakar Foundation.
From 1989 to 1992, Ms. Bass served as President and Chief Executive Officer of
the Emporium Weinstock Division of Carter Hawley Hale Stores, Inc., a department
store chain. Ms. Bass also serves on the Board of Directors of Starbucks
Corporation, DFS Group Limited and The Bombay Company, Inc.

    CORRADO FEDERICO has served as a Director of the Company since
November 1996. Mr. Federico is President of Solaris Properties and has served as
the President of Corado, Inc., a land development firm since 1991. From 1986 to
1991, Mr. Federico held the position of President and Chief Executive Officer of
Esprit. Mr. Federico also serves on the Board of Directors of Hot Topic, Inc.

    PHILIP SCHLEIN has served as a Director of the Company since December 1996.
Since April 1985, Mr. Schlein has been a general partner of U.S. Venture
Partners, a venture capital firm specializing in retail and consumer products
companies. From January 1974 to January 1985, Mr. Schlein served as President
and Chief Executive Officer of Macy's California, a division of R. H. Macy & Co,
Inc., a department store chain. Mr. Schlein also serves on the Board of
Directors of Ross Stores, Inc., ReSound Corporation, Quick Response Services and
Burnham Pacific Properties, Inc.

BOARD MEETINGS AND COMMITTEES

    During the fiscal year ended June 30, 1999, the Board of Directors held
seven (7) meetings. Each director serving on the Board of Directors in fiscal
year 1999 attended all such meetings of the Board of Directors and the
Committees on which he or she serves.

                                       3
<PAGE>
    The Audit Committee, which consists of all of the non-employee directors,
oversees actions taken by the Company's independent auditors, recommends the
engagement of auditors and reviews the results and scope of the audit and other
services provided by the Company's independent auditors, reviews and evaluates
the Company's control functions and reviews the Company's investment policy.
During the fiscal year ended June 30, 1999, the Audit Committee held one (1)
meeting.

    The Compensation Committee, which consists of all of the non-employee
directors, makes recommendations to the Board of Directors concerning salaries
and incentive compensation for employees and consultants of the Company. The
Compensation Committee also administers the Company's 1997 Stock Plan. During
the fiscal year ended June 30, 1999, the Compensation Committee held two (2)
meeting. For additional information concerning the Compensation Committee, see
"REPORT OF THE COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS ON EXECUTIVE
COMPENSATION."

VOTE REQUIRED AND BOARD OF DIRECTORS' RECOMMENDATION

    If a quorum representing a majority of all outstanding shares of Common
Stock is present and voting, either in person or by proxy, the five nominees for
director receiving the highest number of votes will be elected. Abstentions and
broker non-votes will each be counted as present for purposes of determining the
presence of a quorum. Abstentions and broker non-votes, on the other hand, will
have no effect on the outcome of the vote. THE BOARD OF DIRECTORS UNANIMOUSLY
RECOMMENDS A VOTE "FOR" THE NOMINEES NAMED ABOVE.

                                 PROPOSAL NO. 2
           RATIFICATION OF APPOINTMENT OF INDEPENDENT PUBLIC AUDITORS

    The Board of Directors of the Company has selected Deloitte & Touche LLP as
independent auditors to audit the financial statements of the Company for the
fiscal year ending June 30, 2000. A representative of Deloitte & Touche LLP is
expected to be present at the Annual Meeting of Shareholders with the
opportunity to make a statement if the representative desires to do so and is
expected to be available to respond to appropriate questions.

VOTE REQUIRED AND BOARD OF DIRECTORS' RECOMMENDATION

    The affirmative vote of a majority of the votes cast at the Annual Meeting
of Shareholders, at which a quorum representing a majority of all outstanding
shares of Common Stock is present and voting, either in person or by proxy, is
required for approval of this proposal. Abstentions and broker non-votes will
each be counted as present for purposes of determining the presence of a quorum.
Abstentions and broker non-votes, on the other hand, will have no effect on the
outcome of the vote. THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE "FOR"
THE APPOINTMENT OF DELOITTE & TOUCHE LLP AS THE COMPANY'S INDEPENDENT AUDITORS
FOR THE FISCAL YEAR ENDING JUNE 30, 2000.

                                       4
<PAGE>
                    EXECUTIVE COMPENSATION AND OTHER MATTERS

    The following table sets forth information for the fiscal years ended
June 30, 1999, 1998 and 1997 concerning the compensation of the Chief Executive
Officer of the Company and the two other executive officers of the Company as of
June 30, 1999 whose total salary and bonus for the year ended June 30, 1999
exceeded $100,000 for services in all capacities to the Company and its
subsidiaries (the "Named Executive Officers"):

                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                                             LONG TERM
                                                                            COMPENSATION
                                                                            ------------
                                                                               AWARDS
                                                                            ------------
                                               ANNUAL COMPENSATION           SECURITIES
                                         --------------------------------    UNDERLYING     ALL OTHER
NAME AND PRINCIPAL POSITION                YEAR      SALARY     BONUS(1)      OPTIONS      COMPENSATION
- ---------------------------              --------   --------   ----------   ------------   ------------
<S>                                      <C>        <C>        <C>          <C>            <C>
Manny Mashouf..........................    1999     $514,533   $  150,000       --            $60,872(2)
  President and                            1998      513,050    1,650,000(3)     --            43,393(4)
  Chief Executive Officer                  1997      449,921      155,754       --             37,085(5)

Greg Scott.............................    1999      234,425       70,484       --              1,975(6)
  Vice President of Merchandising          1998      198,066       60,000       --              2,642
                                           1997      159,288       50,210      141,500         --

Blair Lambert..........................    1999      179,985       54,042       --              1,956(6)
  Vice President of Finance and            1998      175,251       52,500       --              1,952(6)
  Chief Financial Officer                  1997      139,694       43,373      141,500         --
</TABLE>

- ------------------------

(1) Except as disclosed in Footnote 3 below, bonuses are based on the Company's
    Profit Sharing Plan (the "Profit Sharing Plan"). See "REPORT OF THE
    COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS ON EXECUTIVE COMPENSATION."

(2) Represents a $2,000 matching contribution to 401(k) contributions, $141 of
    imputed interest on loans by the Company to Mr. Mashouf and $58,731 in life
    insurance premiums.

(3) Includes a bonus of $1.5 million in recognition of the Company's significant
    improvement in performance. The Company currently does not plan to award
    bonuses of this size annually. See "REPORT OF THE COMPENSATION COMMITTEE OF
    THE BOARD OF DIRECTORS ON EXECUTIVE COMPENSATION--CHIEF EXECUTIVE OFFICER
    COMPENSATION."

(4) Represents a $2,549 matching contribution to 401(k) contributions, $25 of
    imputed interest on loans by the Company to Mr. Mashouf and $40,819 in life
    insurance.

(5) Represents a $1,572 matching contribution to 401(k) contributions and
    $35,513 in life insurance premiums.

(6) Represents a matching contribution to 401(k) contributions.

                                       5
<PAGE>
    No grants of options to purchase Common Stock were made during the fiscal
year ended June 30, 1999, to the Named Executive Officers. The following table
provides the specified information concerning (i) options to purchase Common
Stock that were exercised in the fiscal year ended June 30, 1999,
(ii) unexercised options held as of June 30, 1999, by the Named Executive
Officers:

                   AGGREGATED OPTION EXERCISES IN FISCAL 1999
                           AND FISCAL YEAR-END VALUES

<TABLE>
<CAPTION>
                           NUMBER OF                            NUMBER OF SECURITIES             VALUE OF UNEXERCISED
                            SHARES                             UNDERLYING UNEXERCISED                IN-THE-MONEY
                           ACQUIRED                         OPTIONS AT JUNE 30, 1999(#)      OPTIONS AT JUNE 30, 1999(1)
                              ON                           ------------------------------   ------------------------------
NAME                       EXERCISE    VALUE REALIZED($)   EXERCISABLE(2)   UNEXERCISABLE   EXERCISABLE(2)   UNEXERCISABLE
- ----                       ---------   -----------------   --------------   -------------   --------------   -------------
<S>                        <C>         <C>                 <C>              <C>             <C>              <C>
Manny Mashouf............    --              --                --               --               --              --
Greg Scott...............   30,000         $1,057,400         111,500                0        $3,593,645      $        0
Blair Lambert............   50,000          1,804,500          91,500                0         2,949,045               0
</TABLE>

- ------------------------------

(1) Calculated by determining the difference between the fair market value of
    the securities underlying the option at June 30, 1999 of $34.00, the closing
    price as reported by the Nasdaq National Market and the exercise price of
    the Named Executive Officer's option ($1.77).

(2) Under the 1997 Stock Plan, options granted are immediately exercisable
    subject to vesting and the Company's right of repurchase under certain
    circumstances. The Company's right of repurchase generally lapses over a
    four year period, as to 20% of the shares one year from the grant date,
    1/60th of the shares in each of the successive twelve months and 1/40th of
    the shares in each of the successive twenty-four months with full lapse of
    the repurchase option occurring on the fourth anniversary date. See also
    "CHANGE IN CONTROL ARRANGEMENTS."

CHANGE IN CONTROL ARRANGEMENTS

    In the event of a Change of Control (as defined in the 1997 Stock Plan),
options granted to the nonemployee directors and Mr. Lambert shall accelerate
and become fully vested, and the Company's right to repurchase shall lapse.

DIRECTOR COMPENSATION

    The Company's nonemployee directors are paid a fee of $500 for each meeting
of the Board of Directors that they attend. The Company also reimburses all
directors for their expenses incurred in attending such meetings. In addition,
certain directors have been granted options to purchase Common Stock in the
past, and options may be granted to directors of the Company in the future.
Specifically, each of Ms. Bass, Mr. Federico and Mr. Schlein were granted
options to purchase 212,250 shares of Common Stock, at an exercise price of
$1.77 per share in June 1997.

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

    During the last fiscal year, executive compensation was administered by the
Compensation Committee comprised of three nonemployee directors of the Board of
Directors, Ms. Bass, Mr. Federico and Mr. Schlein.

            SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

    Section 16(a) of the Securities Exchange Act of 1934, as amended, requires
the Company's executive officers, directors and persons who beneficially own
more than 10% of the Common Stock to file initial reports of ownership and
reports of changes in ownership with the SEC. Such persons are required by SEC
regulations to furnish the Company with copies of all Section 16(a) forms filed
by such persons. Based solely on the Company's review of such forms furnished to
the Company and written representations from certain reporting persons, the
Company believes that all filing requirements applicable to the Company's
executive officers, directors and more than 10% shareholders were complied with
and filed in a timely matter, except one statement of change in beneficial
ownership for Manny Mashouf was not filed in a timely manner.

                                       6
<PAGE>
                              CERTAIN TRANSACTIONS

    From time to time during the last three fiscal years, Mr. Mashouf has loaned
to or borrowed from the Company various amounts of cash ranging from loans to
the Company of up to $500,000 and advances on bonuses from the Company of up to
$200,000. Loans to the Company by Mr. Mashouf bore interest at an annual rate of
10%. The Company did not accrue interest on certain advances under $10,000 to
Mr. Mashouf. As of September 30, 1999, there were no borrowings due to
Mr. Mashouf from the Company or advances owed to the Company by Mr. Mashouf.

                        COMPARISON OF SHAREHOLDER RETURN

    The following graph compares the percentage change in the Company's
cumulative total shareholder return on Common Stock with (i) Standard & Poor's
500 Stock Index ("S&P 500") and (ii) the Standard & Poor's Textile/Apparel Index
("S&P Textile Index") from June 17, 1998 to June 30, 1999. The graph assumes an
initial investment of $100 and reinvestment of dividends(1). The graph is not
necessarily indicative of future price performance.

    COMPARISON OF CUMULATIVE TOTAL RETURN OF JUNE 17, 1998 TO JUNE 30, 1999

EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC

<TABLE>
<CAPTION>
                   6/17/98  6/30/98  6/30/99
<S>                <C>      <C>      <C>
S&P Textile Index  $100.00  $100.63   $67.86
S&P 500            $100.00  $102.41  $124.00
bebe stores, inc.  $100.00  $119.32  $309.09
</TABLE>

- ------------------------

(1)  No dividends have been declared on the Company's Common Stock.

                                       7
<PAGE>
                      REPORT OF THE COMPENSATION COMMITTEE
              OF THE BOARD OF DIRECTORS ON EXECUTIVE COMPENSATION

    The Compensation Committee of the Board of Directors for fiscal 1999
consisted of the three nonemployee directors of the Company, Ms. Bass,
Mr. Federico and Mr. Schlein.

    The Compensation Committee is responsible for setting and administering the
policies governing compensation of the executive officers of the Company,
including cash compensation and stock ownership programs. The goals of the
Company's compensation policy are to attract and retain executive officers who
contribute to the overall success of the Company, by offering compensation which
is competitive in the retail apparel industry for companies of the Company's
size, to motivate executives to achieve the Company's business objectives and to
reward them for their achievements. The Company generally uses salary, incentive
compensation and stock options to meet these goals.

SALARY

    Salaries are set by the Compensation Committee for each executive officer,
including the Chief Executive Officer, within the range of salary for similar
positions in other companies of similar size in retail apparel industry, based
on a number of available published surveys, which do not specifically identify
companies, as adjusted for the Company's projected revenue levels and regional
salary differences. Salaries generally are targeted at the median of salaries
among comparable companies, although the salaries also are adjusted based on
each officer's experience, tenure and prior performance. In preparing the
performance graph set forth in the section entitled "COMPARISON OF SHAREHOLDER
RETURN," the Company has selected Standard and Poor's Textile/Apparel Index as
its published industry index; however, the companies included in the Company's
salary survey are not necessarily those included in this index, because
companies in the index may not compete with the Company for executive talent,
and companies which do compete for executive talent may not be publicly traded.

    The Chief Executive Officer annually evaluates the performance of the other
executive officers, and recommends salary adjustments to the Compensation
Committee. The Compensation Committee evaluates the individual performance of
the executive officer and the financial performance of the Company for that
fiscal year. Additionally, the Compensation Committee places weight on the
competitive employment situation in the Company's industry and geographic area
in considering salary adjustments.

    Based on the factors described above, the Compensation Committee increased
Mr. Lambert's annual salary by approximately 3% for fiscal 1999, after an
increase of 25% for fiscal 1998. The Compensation Committee increased Greg
Scott's annual salary by approximately 4.4% for fiscal 1999, after an increase
of 28% for fiscal 1998. The Compensation Committee believes that such increases
in salary were advisable to encourage these executive officers to remain with
the Company and to reward these executive officers for the Company's performance
during said periods.

INCENTIVE COMPENSATION

    The Company maintains a Profit Sharing Plan to reward certain employees of
the Company for their participation in the Company's success and to provide
incentive for such employees to continue to maximize the Company's
profitability. Pursuant to the Profit Sharing Plan, each employee receives an
annual, non-discretionary bonus equal to a certain percentage of his or her base
salary if the Company meets or exceeds specific profitability targets for the
fiscal year, subject to certain participation requirements.

    In fiscal 1999, the Company exceeded the specified profitability targets,
and, accordingly, Messrs. Scott and Lambert received incentive compensation of
approximately 30% of their respective annual salaries at the end of fiscal 1999
as provided in the Profit Sharing Plan.

                                       8
<PAGE>
STOCK OPTIONS

    The Company believes that employee equity ownership provides executive
officers with significant additional motivation to maximize value for the
Company's shareholders. Because the stock options are granted at the prevailing
market price, the stock options will only have value if the Company's stock
price increases over the exercise price. Therefore, the Committee believes that
stock options will serve to align the interests of executive officers closely
with other shareholders because of the direct benefit executive officers receive
through improved stock performance.

    On June 26, 1997, the Compensation Committee recommended to the Board of
Directors, and the Board of Directors approved, stock option grants to certain
of the executive officers, based on the achievement of individualized objectives
and the financial performance of the Company for fiscal 1997. In each case the
size of each grant was based upon the relative seniority and responsibilities of
each executive officer and the historical and expected contributions of each
executive officer to the Company. Such grants were immediately exercisable,
subject to the Company's right of repurchase that lapses over a four-year
period. At the end of fiscal 1999, the Compensation Committee reviewed the
options recently granted to the executive officers in fiscal 1997 and 1998 and
determined that such options were sufficient incentive and reward for the
executive officers for such period. No additional options were granted to
executive officers in fiscal 1999.

CHIEF EXECUTIVE OFFICER COMPENSATION

    SALARY.  The Compensation Committee generally evaluates the performance and
sets the salary of the Company's Chief Executive Officer on an annual basis. In
assessing the annual salary of the Chief Executive Officer, the Compensation
Committee evaluates his performance and the financial performance of the Company
for that fiscal year. Additionally, the Compensation Committee reviews the
competitive employment situation in the Company's industry and geographic area
in considering salary adjustments. Pursuant to this evaluation process, the
Compensation Committee increased Mr. Mashouf's annual salary from $360,000 to
$500,000 in January 1997. The Compensation Committee believes that such increase
in salary was advisable to reward the Chief Executive Officer for the Company's
performance in calendar 1996. At the end of fiscal 1999, the Compensation
Committee reviewed the salary of the Chief Executive Officer and determined that
the recent increase to his salary was sufficient at that time.

    INCENTIVE COMPENSATION.  Because the Company exceeded the profitability
targets specified in the Profit Sharing Plan, Mr. Mashouf received incentive
compensation of approximately 30% of his annual base salary at the end of fiscal
1999 as provided in the Profit Sharing Plan.

    STOCK OPTIONS.  Because Mr. Mashouf beneficially owns a substantial amount
of the Company's outstanding shares of Common Stock, the Compensation Committee
did not grant Mr. Mashouf any options to purchase additional shares of Common
Stock.

COMPENSATION COMMITTEE
Barbara Bass
Corrado Federico
Philip Schlein

                                       9
<PAGE>
                     SHAREHOLDER PROPOSALS TO BE PRESENTED
                             AT NEXT ANNUAL MEETING

    Proposals of shareholders intended to be presented at the next Annual
Meeting of Shareholders of the Company must be received by the Company at its
offices at 380 Valley Drive, Brisbane, California 94005 not later than June 20,
2000 and satisfy the conditions established by the SEC for shareholder proposals
to be included in the Company's proxy statement for that meeting.

                         TRANSACTION OF OTHER BUSINESS

    At the date of this Proxy Statement, the only business which the Board of
Directors intends to present or knows that others will present at the meeting is
as set forth above. If any other matter or matters are properly brought before
the meeting, or any adjournment thereof, it is the intention of the persons
named in the accompanying form of proxy to vote the proxy on such matters in
accordance with their best judgment.

                                          By Order of the Board of Directors,

                                          /s/ Manny Mashouf

                                          Manny Mashouf
                                          CHAIRMAN OF THE BOARD OF DIRECTORS,
                                          PRESIDENT AND CHIEF EXECUTIVE OFFICER

Brisbane, California
October 20, 1999

                                       10
<PAGE>



                                BEBE STORES, INC.

                  PROXY FOR THE ANNUAL MEETING OF SHAREHOLDERS

                        TO BE HELD ON NOVEMBER 22, 1999

                      SOLICITED BY THE BOARD OF DIRECTORS



     The undersigned hereby appoints Manny Mashouf with the full power of
substitution to represent the undersigned and to vote all of the shares of
stock in bebe stores, inc., a California corporation (the "Company"), which
the undersigned is entitled to vote at the Annual Meeting of Shareholders of
the Company to be held at the Company's Main Conference Room located at 400
Valley Drive, Brisbane, California, on November 22, 1999 at 9:30 a.m. local
time, and at any adjournment or postponement thereof (1) as hereinafter
specified upon the proposals listed on the reverse side and as more
particularly described in the Proxy Statement of the Company dated October
20, 1999 (the "Proxy Statement"), receipt of which is hereby acknowledged,
and (2) in his discretion upon such other matters as may properly come before
the meeting.

     THE SHARES REPRESENTED HEREBY SHALL BE VOTED AS SPECIFIED.  IF NO
SPECIFICATION IS MADE, SUCH SHARES SHALL BE VOTED FOR PROPOSALS 1 AND 2.

     THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF THE
COMPANY.
                                                            SEE REVERSE
CONTINUED AND TO BE SIGNED ON REVERSE SIDE                     SIDE




<PAGE>



   /x/    PLEASE MARK YOUR
  -----   VOTES AS IN THIS
          EXAMPLE USING
          DARK INK ONLY.

A VOTE FOR THE FOLLOWING PROPOSALS IS RECOMMENDED BY THE BOARD OF DIRECTORS:

                             FOR all nominees listed     WITHHOLD AUTHORITY
                             below (except as marked     to vote for all
1.  To elect the following   to the contrary below).     nominees listed below.
    five (5) persons as               /  /                       /  /
    directors to hold                -----                      -----
    office for a one-year
    term and until their
    respective successors
    are elected and
    qualified:

(INSTRUCTION:  To withhold authority to vote for any
individual nominee, strike a line through that nominee's
name in the list below.)

                       Manny Mashouf
                       Neda Mashouf
                       Barbara Bass
                       Corrado Federico
                       Philip Schlein

                                        1. FOR     2. AGAINST     3. ABSTAIN
2.  To ratify the appointment of
    Deloitte & Touche LLP as the           /  /        /  /           /  /
    Company's independent public          -----       -----          -----
    auditors for the fiscal year
    ending June 30, 2000.



                                        MARK HERE FOR ADDRESS         /  /
                                        CHANGE AND NOTE AT LEFT      -----

                                        MARK HERE IF YOU PLAN         /  /
                                        TO ATTEND THE MEETING        -----


Sign exactly as your name(s) appears on your stock certificate.  If shares of
stock stand of record in the names of two or more persons or in the name of
husband and wife, whether as joint tenants or otherwise, both or all of such
persons should sign the above Proxy.  If shares of stock are held of record
by a corporation, the Proxy should be executed by the President or Vice
President and the Secretary or Assistant Secretary, and the corporate seal
should be affixed thereto.  Executors or administrators or other fiduciaries
who execute the above Proxy for a deceased shareholder should give their full
title.  Please date the Proxy.

WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING IN PERSON, YOU ARE URGED TO
SIGN AND PROMPTLY MAIL THIS PROXY IN THE RETURN ENVELOPE SO THAT YOUR STOCK
MAY BE REPRESENTED AT THE MEETING.

Date: _______________  Signature: ______________________________________

Date: _______________  Signature: ______________________________________








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