BEBE STORES INC
8-K, EX-28.1, 2000-11-22
WOMEN'S CLOTHING STORES
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                                                                    Exhibit 28.1

                                  [bebe logo]

Contact:
         Blair Lambert                           Deborah Stapleton
         Chief Financial Officer                 Stapleton Communications Inc.
         bebe stores, inc.                       (650) 470-0200
         (415) 715-3900

    BEBE STORES, INC. NAMES JOHN PARROS PRESIDENT AND CHIEF OPERATING OFFICER
       WILL REPORT TO MANNY MASHOUF, CHAIRMAN AND CHIEF EXECUTIVE OFFICER

BRISBANE, CALIF. - November 21, 2000 - bebe stores, inc. (Nasdaq:BEBE) today
announced that John Parros has joined the Company as President and Chief
Operating Officer. Mr. Parros will report to Manny Mashouf, bebe's founder, who
remains the Chairman of the Board and Chief Executive Officer.

Mr. Parros has held numerous executive management positions at various national
retailers including Macy's, Filene's, and Younkers. More recently Mr. Parros was
Executive Vice President of Proffitt's/Saks where he was responsible for
merchandising strategies for the company's six operating divisions.

"John embodies the skills and talents that we were looking for," stated Manny
Mashouf, Founder and CEO. "He has a tremendous merchandising background and
strong general business skills developed at organizations much larger than
bebe. I am pleased to say that bebe now has a full complement of management
talent."

During the past three months, bebe has hired three key executives. In addition
to Mr. Parros, Andrew Wadhams joined bebe in September 2000 as Vice President of
Store Operations and in November 2000 Michelle Perna, was hired as the Vice
President of Human Resources.

"I'm impressed with the organization that Manny and his team have built," added
Mr. Parros. "The bebe brand has tremendous potential, and I'm looking forward to
being part of this dynamic organization."

"We could not be happier with the outcome of this search," said Blair Lambert,
Chief Financial Officer. "I have the utmost confidence in John and believe he
will be a excellent addition to bebe's management group."

bebe designs, develops and produces a distinctive line of contemporary women's
apparel and accessories, which it markets under the bebe, bbsp and bebe moda
brand names. bebe currently operates 136 stores in the United States, the U.K.,
Canada and an online store at www.bebe.com.

The statements in this news release, other than the historical financial
information, contain forward-looking statements that involve risks and
uncertainties that could cause actual results to differ from anticipated
results. Wherever used, the words "expect," "plan," "anticipate," "believe" and
similar


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expressions identify forward-looking statements. Any such forward-looking
statements are subject to risks and uncertainties and the company's future
results of operations could differ materially from historical results or current
expectations. Some of these risks include, without limitation, miscalculation of
the demand for our products, effective management of our growth, decline in
comparable store sales performance, ongoing competitive pressures in the apparel
industry, changes in the level of consumer spending or preferences in apparel,
and/or other factors that may be described in the company's annual report on
Form 10-K and/or other filings with the Securities and Exchange Commission.
Future economic and industry trends that could potentially impact revenues and
profitability are difficult to predict.


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