FORTUNE FINANCIAL SYSTEMS INC
SB-2, 1998-04-10
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     As filed with the Securities and Exchange Commission on April 10, 1998

                                           Registration Statement No. 333-______

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                             ----------------------

                                    FORM SB-2
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933

                           --------------------------


                         FORTUNE FINANCIAL SYSTEMS, INC.
        (Exact name of small business issuer as specified in its Charter)

                           --------------------------


            Nevada                         8200                  59-3456-228
(State or other jurisdiction of (Primary Standard Industrial  (I.R.S. Employer
incorporation or organization)       Classification No.)     Identification No.)

                            -------------------------

                          6975 South Union Park Center
                                    Suite 180
                           Salt Lake City, Utah 84047
                            Telephone (801) 233-0100
    (Address, including zip code, and telephone number, including area code,
                  of registrant's principal executive offices)

                            -------------------------

                            Roger C. Royce, President
                         Fortune Financial Systems, Inc.
                          6975 South Union Park Center
                                    Suite 180
                           Salt Lake City, Utah 84047
                            Telephone (801) 233-0100
                          Facsimile No. (801) 233-0001

                         ------------------------------



Approximate  date of proposed sale to the public:  As soon as practicable  after
the effective date of this Registration Statement.

If any of the  securities  being  registered on this Form are to be offered on a
delayed or continuous  basis  pursuant to Rule 415 under the  Securities  Act of
1933, check the following box: [X]

<PAGE>

<TABLE>
<CAPTION>

                                                        Proposed           Proposed     
                                                        Maximum            Maximum
Title of                              Amount            Offering           Aggregate          Amount of
Shares to be                          to be             Price              Offering           Registra-
Registered                            Registered        per Shares(1)      Price(1)           tion Fee
- ---------------------------------------------------------------------------------------------------------
<S>                                      <C>             <C>             <C>                <C>        
Common Stock, $.001 par
value per share, reserved
for issuance upon conversion
of Series A Preferred Stock(2)           2,000,000       $1.50           $3,000,000         $    885.00

Common Stock reserved
for issuance upon exercise
of Common Stock
Purchase Warrants (3)                      250,000       $5.00           $1,250,000         $    368.75

Common Stock reserved etc.
Warrants(4)                                250,000       $6.00           $1,500,000         $    442.50

Total                                                                    $5,750,000         $  1,696.25
</TABLE>

         (1)      Estimated  solely for the purpose of  computing  the amount of
                  the  registration fee in accordance with Rule 457(c) under the
                  Securities  Act of 1933,  as amended (the  "Securities  Act"),
                  based on the average of the  closing bid and asked  prices for
                  the Common Stock,  per share (the "Common  Stock") as reported
                  on the OTC Bulletin Board at April 7, 1998.

         (2)      To be offered and sold by the Selling  Security  Holders  upon
                  conversion   of  200,000   outstanding   shares  of  Series  A
                  Convertible  Preferred Stock (the "Series A Preferred Stock").
                  The  conversion  price for the  Series A  Preferred  Stock (as
                  represented  by the  stated  value)  is  equal  to 17% off the
                  average  closing  bid  price of the  Common  Stock for the ten
                  consecutive  trading  days ending one trading day prior to the
                  date of conversion as reported by Bloomberg L.P. The number of
                  shares of  Common  Stock  registered  represents  the  maximum
                  number of shares issuable upon  conversion  based on a minimum
                  conversion price of $1.00.

         (3)      To be offered and sold by the Selling  Security  Holders  upon
                  any exercise of Common Stock purchase warrants  exercisable at
                  $5.00 per share.

         (4)      To be offered and sold by the Selling  Security  Holders  upon
                  any exercise of Common Stock purchase warrants  exercisable at
                  $6.00 per share.

                  Pursuant to Rule 416 under the Securities  Act of 1933,  there
         are also being  registered such  additional  number of shares as may be
         issuable as a result of the  anti-dilution  provisions  of the Series A
         Preferred Stock.

                  The Registrant  hereby amends this  Registration  Statement on
         such  date or dates as may be  necessary  to delay its  effective  date
         until the Registrant shall file a further amendment which  specifically
         states  that  this  Registration   Statement  shall  thereafter  become
         effective in accordance with Section 8(a) of the Securities Act of 1933
         or until the Registration Statement shall become effective on such date
         as the Commission, acting pursuant to said Section 8(a), may determine.


<PAGE>

                        FORTUNE FINANCIAL SYSTEMS, INC.

                        -------------------------------


              Cross Reference Sheet for Prospectus Under Form SB-2

     Form SB-2 Item No. and Caption     Caption or Location in Prospectus
     ------------------------------     ---------------------------------

 1.  Forepart of Registration           Cover Page; Cross Reference
     Statement and Outside                 Sheet; Outside Front Cover
     Front Cover of Prospectus             Page of Prospectus

 2.  Inside Front and Outside Back      Inside Front and Outside Back
     Cover Pages of Prospectus             Cover Pages of Prospectus

 3.  Summary Information, Risk          Prospectus Summary; High Risk
     Factors                            Factors

 4.  Use of Proceeds                    Use of Proceeds

 5.  Determination of Offering          Cover Page
     Price

 6.  Dilution                           Not Applicable

 7.  Selling Security Holders           Selling Security Holders

 8.  Plan of Distribution               Outside Front Cover Page of
                                           Prospectus; Selling Security Holders;
                                           Plan of Distribution

 9.  Legal Proceedings                  Business

10.  Directors, Executive Offi-         Management
     cers, Promoters and Control
     Persons

11.  Security Ownership of Cer-         Principal Stockholders
     tain Beneficial Owners and
     Management

12.  Description of Securities          Description of Securities

13.  Interest of Named Experts          Legal Matters
     and Counsel
<PAGE>

14.  Disclosure of Commission           Undertakings
     Position on Indemnifica-
     tion for Securities Act
     Liabilities

15.  Organization within Last           Not Applicable
     Five Years

16.  Description of Business            Business

17.  Management's Discussion            Management's Discussion and
     and Analysis and Plan of              Analysis or Plan of Operations
     Operation

18.  Description of Property            Business - Properties

19.  Certain Relationships and          Certain Transactions
     Related Transactions

20.  Market for Common Equity           Price Range for Common Stock;
     and Related Stockholder               Description of Securities
     Matters

21.  Executive Compensation             Management - Executive Compensation

22.  Financial Statements               Financial Statements

23.  Changes in and Disagree-           Not Applicable
     ments with Accountants on
     Accounting and Financial
     Disclosure


INFORMATION   CONTAINED  HEREIN  IS  SUBJECT  TO  COMPLETION  OR  AMENDMENT.   A
REGISTRATION  STATEMENT  RELATING  TO THESE  SECURITIES  HAS BEEN FILED WITH THE
SECURITIES  AND EXCHANGE  COMMISSION.  THESE  SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION  STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE  AN  OFFER  TO  SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE  SECURITIES
IN ANY STATE IN WHICH SUCH OFFER,  SOLICITATION  OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.

<PAGE>
ITEM 1.


                   Preliminary Prospectus dated April 10, 1998
                              Subject to completion

                                2,500,000 Shares

                         FORTUNE FINANCIAL SYSTEMS, INC.

                     Common Stock, Par Value $.01 Per Share

                            ------------------------

         This Prospectus (the "Prospectus")  relates to the offer and sale of up
to 2,500,000  shares of Common  Stock,  $.001 par value (the "Common  Stock") of
Fortune Financial Systems,  Inc. (the "Company" or "Fortune") by certain selling
stockholders (the "Selling Security Holders"). Of the 2,500,000 shares of Common
Stock offered hereby (the "Shares"),  (i) up to an aggregate of 2,000,000 Shares
are  issuable  upon  conversion  of up to  20,000  Shares  of the  Company's  5%
Convertible  Preferred Stock, par value $.001 per share (the "Series A Preferred
Stock") held by the Selling Security Holders;  and (ii) up to 500,000 Shares are
issuable upon exercise of three-year Common Stock purchase warrants  exercisable
at $5.00 per Share as to 250,000  Shares and $6.00 per Share as to the remaining
250,000 Shares (collectively the "Warrants").  This Prospectus covers the resale
of the 2,500,000  Shares and, in accordance  with Rule 416 under the  Securities
Act of 1933, such presently  indeterminate number of additional Shares as may be
issuable upon conversion of the Series A Preferred Stock based upon fluctuations
in the conversion  price of the Series A Preferred Stock (see "Selling  Security
Holders").

         The  Company's  Common Stock is traded on the OTC Bulletin  Board under
the symbol  "FFSY." On April 7, 1998 the closing bid price for the Common  Stock
was $1.50. There can be no assurances that a substantial  trading market for its
Common Stock will  develop or be  sustained  in the future.  See "Price Range of
Common Stock" and "Description of Securities."

                            ------------------------

THESE SECURITIES INVOLVE A HIGH DEGREE OF RISK.  POTENTIAL PURCHASERS SHOULD NOT
INVEST  IN  THESE  SECURITIES  UNLESS  THEY CAN  AFFORD  A LOSS OF THEIR  ENTIRE
INVESTMENT HEREIN. SEE "HIGH RISK FACTORS."

THESE  SECURITIES  HAVE NOT BEEN APPROVED OR  DISAPPROVED  BY THE SECURITIES AND
EXCHANGE COMMISSION, NOR HAS THE COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY
OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

              The date of this Prospectus is ________________, 1998

         The conversion  price for the Series A Preferred  Stock is equal to 17%
off the average  closing bid price of the Common Stock (as adjusted as described
herein),  as reported by Bloomberg  L.P., for the ten  consecutive  trading days
(the  "Average  Market  Price")  ending  one  day  prior  to the  date  of  each
conversion,  as  agreed  to by the  Selling  Security  Holders  and the  Company


<PAGE>
pursuant to the Private Equity Line of Credit  Agreement dated as of October 28,
1997 (the "October 28, 1997 Agreement") as modified by Amendment dated March 27,
1998 (the  "Amendment")  (the October 28, 1997  Agreement  and the Amendment are
collectively  referred  to as the  "Agreement")  entered  into  by  the  parties
thereto.  The Warrants currently issued are exercisable for 250,000 shares at an
exercise price of $5.00 per share and for 250,000 shares at $6.00 per share. See
"Selling Security Holders."

         The Company believes that the number of shares of Common Stock to which
this  Prospectus  relates should be the maximum number of shares of Common Stock
that are likely to be issued to the Selling Security Holders and sold hereby.

         The Selling Security Holders have advised the Company that they propose
to sell the Shares, from time to time, publicly through broker-dealers acting as
agents for others, or in private sales. See "Selling Security Holders" and "Plan
of Distribution." The Company will not receive any of the proceeds from the sale
of the Shares  offered  hereby by the Selling  Security  Holders except upon any
exercise of the Warrants.

         The Company will pay all offering expenses for the offering,  estimated
at approximately $37,000.00, including (i) the SEC registration fee ($1,696.25);
(ii) legal fees and expenses ($16,000.00); (iii) blue sky fees ($1,000.00); (iv)
accounting fees and expenses  ($10,000.00);  (v) printing expenses  ($8,000.00);
and (vi)  miscellaneous  expenses  ($303.75),  but will not pay any discounts or
commissions incurred by the Selling Security Holders.

         The  Company  has  informed  the  Selling  Security  Holders  that  the
anti-manipulative  rules and  regulations  under the Securities  Exchange Act of
1934, including Regulation M thereunder,  may apply to their sales in the market
and has furnished each of the Selling Security Holders with a copy thereof.  The
Company has also informed the Selling  Security Holders of the need for delivery
of copies of this  Prospectus in connection  with any sale of Shares  registered
hereunder.

                            ------------------------

         NO DEALER, SALESMAN OR ANY OTHER PERSON HAS BEEN AUTHORIZED TO GIVE ANY
INFORMATION OR TO MAKE ANY  REPRESENTATIONS  OTHER THAN THOSE  CONTAINED IN THIS
PROSPECTUS,  AND, IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT
BE RELIED UPON AS HAVING BEEN AUTHORIZED BY THE COMPANY.

         THIS  PROSPECTUS  DOES NOT CONSTITUTE AN OFFER OF ANY SECURITIES  OTHER
THAN  THOSE TO WHICH IT  RELATES OR AN OFFER TO SELL,  OR A  SOLICITATION  OF AN
OFFER TO BUY, IN ANY  JURISDICTION  TO ANY PERSON TO WHOM IT IS UNLAWFUL TO MAKE
SUCH AN OFFER IN SUCH JURISDICTION.  THE DELIVERY OF THIS PROSPECTUS AT ANY TIME
DOES NOT IMPLY THAT THE INFORMATION  HEREIN IS CORRECT AS OF ANY TIME SUBSEQUENT
TO THIS DATE.

         The  Company  will  furnish  its   stockholders   with  annual  reports
containing  audited  financial  statements and may distribute  quarterly reports
containing  unaudited summary financial  information for each of the first three
quarters of each fiscal year.

         The  Company  has filed with the  Securities  and  Exchange  Commission
("Commission")  a Registration  Statement on Form SB-2 (herein together with all
amendments and exhibits referred to as the  "Registration  Statement") under the
Securities Act of 1933.  Reports and other  information filed by the Company can
be inspected  and copied at the public  reference  facilities  maintained by the
Commission at Room 1024, 450 Fifth Street, N.W., Washington,  D.C. 20549, and at
the  Commission's  Regional  Offices at 7 World Trade Center New York,  New York
10048, Room 1204, Everett McKinley Dirksen Building,  219 South Dearborn Street,
Chicago,  Illinois  60604,  and Suite 500 East,  5757  Wilshire  Boulevard,  Los
Angeles,  California 90036. Copies of such material can be obtained upon written
request addressed to the Commission, Public Reference Section, 450 Fifth Street,
N.W., Washington, D.C. 20549, at prescribed rates. The Commission also maintains
a Web site that contains  reports,  proxy and  information  statements and other
information  regarding  registrants that file electronically with the Commission
at http://www.sec.gov.




<PAGE>


ITEM 3.                        PROSPECTUS SUMMARY

         The following is intended to summarize  more detailed  information  and
financial  statements and notes thereto which are set forth more fully elsewhere
in this Prospectus or incorporated herein by reference and, accordingly,  should
be read in conjunction with such information.

         Other than  historical  and factual  statements,  the matters and items
discussed in this Prospectus are  forward-looking  statements that involve risks
and  uncertainties.  Actual  results  may  differ  materially  from the  results
discussed  in  the  forward-looking  statements.   Certain  factors  that  could
contribute to such differences are discussed with the forward-looking statements
throughout  this  Prospectus  and are summarized in Sections "High Risk Factors"
and "Management's Discussion and Analysis or Plan of Operations."

         Fortune Financial  Systems,  Inc. (the "Company") is the parent company
to four wholly-owned  subsidiaries.  These are Professional  Marketing,  Inc., a
Utah  corporation  ("PMI");  Internet  Development,  Inc.,  a  Utah  corporation
("IDI");  Success  Media,  Inc.,  a  Florida  corporation  ("SMI")  and  Fortune
Marketing  International,  Inc., a Florida  corporation  ("Fortune  Marketing").
Through its subsidiaries the Company operates a financial and business training,
coaching and consulting  company which provides training services and consulting
in a range of areas  specializing  in personal  finance,  small  business,  real
estate and Internet product and services.

         In addition,  the Company has entered into a 10-year license  agreement
with option for 10 additional years with Success Holdings,  L.L.C.,  whereby the
Company is entitled use the "Success"  trademark in connection with its business
training, workshops, conferences and business coaching programs.

         In addition to it's four operating companies, the Company has developed
a program in conjunction with Success  Magazine,  an  international  publication
focussed on the entrepreneur,  whereby the magazine will be co-branded with many
or all of the  Company's  programs,  and the  Company  intends  to create  joint
ventures  with   entrepreneurs  in  foreign   countries  who  will  license  the
publication and distribution rights to the magazine and the right to establish a
seminar and training company in a particular territory.

         The Company's  executive offices are located at 6975 Union Park Center,
Suite 180, Midvale,  Utah 84047.  Telephone No.: (801) 233-0100;  Facsimile No.:
(801) 233-0001.

The Offering and Outstanding Securities

Common Stock Outstanding..............19,957,253 shares of Common Stock

Common Stock Offered
     by Selling Security Holders......2,500,000 shares of Common Stock1

Proceeds to be received upon
     exercise of Warrants.............$2,750,0002



<PAGE>

Risk Factors..........................Investment in these securities involves a
                                      high degree of risk. See "High Risk
                                      Factors."

OTC Bulletin Board Symbol............."FFSY"

- --------------------

1    Includes up to 500,000 shares issuable upon the exercise of the Warrants.

2    Under the terms of the Warrants,  outstanding  Warrants to purchase 250,000
     shares are  exercise at $5.00 per share and  Warrants  to purchase  250,000
     shares are exercisable at $6.00 on or prior to October 28, 2000.



                   SUMMARY CONSOLIDATED FINANCIAL INFORMATION
                      (Not covered by Accountant's Report)


Summary of Selected Consolidated Financial Information

Consolidated Statement of Operations Data:

                                  Period from Inception
                                   (September 3, 1996)        Nine Months Ended
                                     March 31, 1997           December 31, 1997

Operating Revenue                   $     5,762,534          $      18,996,191
Operating Expenses                  $     4,817,136          $      20,049,197
Operating Income (loss)             $       945,398          $      (1,053,006)
Net Income (loss)                   $       615,398          $        (534,180)
Net Income Per Share (loss)         $           .06          $            (.03)


Balance Sheet Data:
                                     March 31, 1997           December 31, 1997

Cash                                $        73,593          $         692,077
Working Capital (deficit)           $       902,660          $        (510,563)
Total Assets                        $     2,200,731          $       6,207,270
Total Liabilities                   $       977,228          $       2,515,556
Stockholders' Equity                $     1,223,503          $       2,381,448


<PAGE>

                                  RISK FACTORS

         IN ADDITION TO THE OTHER INFORMATION CONTAINED IN THIS PROSPECTUS,  THE
FOLLOWING  FACTORS SHOULD BE CONSIDERED  CAREFULLY IN EVALUATING THE COMPANY AND
ITS BUSINESS BEFORE  PURCHASING THE SECURITIES  OFFERED HEREBY.  THIS PROSPECTUS
CONTAINS, IN ADDITION TO HISTORICAL INFORMATION, FORWARD-LOOKING STATEMENTS THAT
INVOLVE  RISKS AND  UNCERTAINTIES.  THE  COMPANY'S  ACTUAL  RESULTS  MAY  DIFFER
MATERIALLY FROM THE RESULTS DISCUSSED IN THE FORWARD-LOOKING STATEMENTS. FACTORS
THAT MIGHT CAUSE OR CONTRIBUTE TO SUCH DIFFERENCE  INCLUDE,  BUT ARE NOT LIMITED
TO, THOSE DISCUSSED BELOW, AS WELL AS THOSE DISCUSSED IN THIS PROSPECTUS.

Limited Operating History; Loss of Significant Revenues

         The  Company  has  only a  limited  operating  history  upon  which  an
evaluation of the Company's performance and prospects can be made. The Company's
prospects must be considered in light of the numerous risks,  expenses,  delays,
problems and difficulties  frequently  encountered in the establishment of a new
business in industries  characterized  by emerging  markets,  and products,  and
intense competition and regulation.  Accordingly, there can be no assurance that
the Company will be able to  successfully  manage and grow  operations,  or that
failure to do so will not augment the risk inherent in the  establishment  of an
expanding  business.  In April  1997,  the  Company  sold its  Fortune  21, Inc.
subsidiary  (Fortune 21).  Fortune 21 accounted for  $5,762,534 of the Company's
revenues  for the  period  from  September  3,  1996  through  March  31,  1997;
accordingly, the Company's financial performance may not be indicative of actual
period  operations  and there can be no assurance  about its ability to generate
comparable revenues and profits in future periods.

Limited Marketing Activity, Uncertainty of Market Acceptance

         Developing  market  acceptance for the Company's  existing and proposed
products and services will require  substantial  marketing and sales efforts and
the  expenditure  of a  significant  amount of funds to inform its  members  and
others  of the  benefits  and cost  advantages  of the  Company's  services  and
products and to achieve  name  recognition.  There can be no assurance  that the
Company  will be able to  successfully  develop  or  position  its  products  or
services, or that any marketing efforts undertaken by the Company will result in
increased  demand  for or  market  acceptance  of  the  Company's  products  and
services.

Regulation

         While the Company is not subject to extensive  levels of regulation,  a
greater  number  of  jurisdictions  are  broadening  the scope of  products  and
services that come within the jurisdiction of the regulatory  authorities within
such  states,  particularly  relevant  to the  industry  in  which  the  Company
operates.  Consequently,  the  trend in  regulation  on a  national  basis is to
encompass  organizations,  similar  to the  Company,  within  the ambit of state
regulatory  authority,  the  consequence of which may involve limited or greater
control relevant to the products and services distributed by the Company.


<PAGE>

Competition

         Although  there is limited  competition  at present in the  industry in
which the Company  operates,  the market could  ultimately be  characterized  by
intense  competition,   at  such  time  as  other  organizations   perceive  the
opportunities  available in the industry. In addition,  there are no significant
barriers to entry in the business in which the Company engages. For this reason,
the Company's business could be subject to substantial future competition.  Many
of the  competitors  will be  substantially  larger and have  greater  financial
resources than the Company.  There can be no assurances that the Company will be
able to compete profitably with such other companies on a long-term basis.

Customer Base and Market Acceptance

         While the Company  believes it can continue to develop a customer  base
in the markets it operates through  expansion,  strategic  alliances,  and other
commercial  relationships,  any  inability  of the Company to develop and expand
such a  customer  base  would have a  material  adverse  effect on the  Company.
Although the Company  believes that its products and services  offer  advantages
over  competitive  products,  no assurance can be given that these products will
attain any degree of market  acceptance  on a sustained  basis or that they will
generate revenue sufficient for profitable operations.

Dependence on Key Personnel

         The success of the Company will be largely  dependent on the efforts of
the members of the management of the Company,  especially  Mr. Roger Royce,  its
Chief Executive  Officer,  Chairman and President and Mr. Douglas Shane Hackett,
its Executive  Vice-President of Marketing and Company co-founder.  Although the
Company has entered  into  employment  and  consulting  agreements  with various
members of the management,  including Messrs.  Royce and Hackett of the Company,
there can be no assurance that such persons will continue their  employment with
the Company. The loss of the services of one or more of such key personnel would
have a material  adverse effect on the Company's  ability to maximize its use of
its products and technologies or to develop related  products and  technologies.
The success of the Company also is dependent upon its ability to hire and retain
additional   qualified   executive,   programming,   engineering  and  marketing
personnel.  There can be no  assurance  that the Company will be able to hire or
retain such necessary personnel.

Control of the Company by Present Shareholders

         Members of  management  and their  affiliates  will own and control the
vote of approximately  70.5% of the outstanding  shares of Common Stock,  which,
among other  things,  will enable them to elect the  Company's  entire  Board of
Directors and generally control the operations of the Company.

Lack of Reporting Information

         The  Company,  while  having a limited  trading  market  for its Common
Stock,  is not  subject  to the  reporting  requirements  under  the  Securities
Exchange Act of 1934. As a result,  until the Company  registers its  securities
under the federal  securities laws,  stockholders  will not have ready access to
the information  required to be reported by  publicly-held  companies under such
Act and the regulations thereunder.


<PAGE>

Limited Market for the Company's Common Stock; Possible Volatility of Securities
Prices

         There is currently  only a limited  trading market for the Common Stock
of the Company. The Common Stock of the Company trades on the OTC Bulletin Board
under the symbol  "FFSY," which is a limited  market and subject to  substantial
restrictions and limitations in comparison to the Nasdaq System. There can be no
assurance that a substantial  trading  market will develop (or be sustained,  if
developed) for the Common Stock. Recent history relating to the market prices of
newly  public  companies  indicates  that,  from  time  to  time,  there  may be
significant  volatility in the market price of the Company's  securities because
of  factors  unrelated,   as  well  as  related,   to  the  Company's  operating
performance.  There can be no assurances  that the  Company's  Common Stock will
ever qualify for inclusion within the Nasdaq System, or that more than a limited
market will ever develop for its Common Stock.

Possible Applicability of Rules Relating to Low-Priced Stocks;  Possible Failure
to Qualify for NASDAQ SmallCap Market Listing.

         The Commission has adopted  regulations which generally define a "penny
stock" to be any equity  security  that has a market  price (as defined) of less
than $5 per share,  subject  to  certain  exceptions.  Upon  completion  of this
Offering,  the shares of Common Stock, offered hereby may be deemed to be "penny
stocks"  and thus will  become  subject to rules that  impose  additional  sales
practice  requirements  on  broker/dealers  who sell such  securities to persons
other than  established  customers and accredited  investors,  unless the Common
Stock is listed on the NASDAQ  SmallCap  Market.  There can be no assurance that
the Company will be able to satisfy the listing  criteria of the NASDAQ SmallCap
Market  or  will  trade  for  $5  or  more  per  security  after  the  Offering.
Consequently, the "penny stock" rules may restrict the ability of broker/dealers
to sell the  Company's  securities  and may affect the ability of  purchasers in
this Offering to sell the Company's securities in a secondary market.

         Although  the Company  intends to apply for listing of the Common Stock
on the NASDAQ SmallCap Market, there can be no assurance that the trading of the
Common  Stock will develop or, if  developed,  will be  sustained.  Furthermore,
there can be no assurance that the Securities  purchased by the public hereunder
may be resold at their original offering price or at any other price.

         In order to qualify for initial listing on the NASDAQ SmallCap  Market,
a company must,  among other  things,  have a public float of at least 1 million
shares,  a $5 million market value of public float, a minimum bid price of $4.00
per share, at least 3 market makers, and at least 300 shareholders. In addition,
the  Company  must have net  tangible  assets  of $4  million  or net  income of
$750,000 in the latest  fiscal year or two of the last three fiscal  years.  The
maintenance  standards  (as  opposed  to entry  standards)  require  at least $2
million in net  tangible  assets or $500,000 in net income in the latest  fiscal
year or two of the last three years, a public float of at least 500,000  shares,
a $1 million  market  value of public  float,  a minimum  bid price of $1.00 per
share, at least two market makers, and at least 300 shareholders.

         If the  Company  is or  becomes  unable  to meet the  listing  criteria
(either  initially or on a maintenance  basis) of the NASDAQ SmallCap Market and
is never traded or becomes delisted  therefrom,  trading,  if any, in the Common
Stock  would  thereafter  be  conducted  in the  over-the-counter  market in the
so-called "pink sheets" or, if then available,  the "Electronic  Bulletin Board"



<PAGE>

administered  by the National  Association  of  Securities  Dealers,  Inc.  (the
"NASD"). In such an event, the market price of the Common Stock may be adversely
impacted.  As a result,  an  investor  may find it  difficult  to dispose of, or
obtain accurate quotations as to the market value of the Common Stock.

Anti-Takeover Provisions

         The Board of Directors has the authority to issue  5,000,000  shares of
which  20,000  shares  have  been  issued  of  the  Company's   preferred  stock
("Preferred  Stock")  and  to  fix  the  dividends,   liquidation,   conversion,
redemption and other rights,  preferences and limitations of such shares without
any  further  vote or  action  of the  stockholders.  Accordingly,  the Board of
Directors is empowered,  without stockholder  approval, to issue Preferred Stock
with  dividend,  liquidation,  conversion  voting or other  rights  which  could
adversely  affect the voting power or the rights of the holders in the Company's
Common Stock.  In the event of issuance,  the Preferred  Stock could be utilized
under certain circumstances, as a method of discouraging, delaying or preventing
a change in the control of the Company.  Furthermore,  certain provisions of the
Company's   Articles  of  Incorporation   and  Bylaws  may  be  deemed  to  have
anti-takeover  effects and may delay, defer or prevent a takeover attempt of the
Company.  In addition,  certain provisions of the Nevada General Corporation Act
also may be deemed to have certain anti-takeover effects.

Limitation of Liability

         The Nevada  General  Corporation  Law  provides  that a director is not
personally  liable for  monetary  damages to the Company or any other person for
breach of  fiduciary  duty,  except  under very  limited  circumstances.  Such a
provision  makes it more  difficult to assert a claim and obtain  damages from a
director in the event of his unintentional breach of fiduciary duty.




<PAGE>
ITEM 7.                     SELLING SECURITY HOLDERS

Private Equity Line of Credit Agreement

         The Selling  Security  Holders  have  purchased  the Series A Preferred
Stock and  Warrants  in a private  placement  transaction  pursuant to a Private
Equity Line of Credit  Agreement  dated October 28, 1997 ("October  Agreement").
The  stated  value of the Series A  Preferred  Stock is  $100.00  per Share.  In
addition,  three-year  Warrants  to  purchase  250,000  shares of Common  Stock,
exercisable  at $5.00 per share,  and  three-year  Warrants to purchase  250,000
shares  of  Common  Stock,  exercisable  at $6.00 per  Share,  have been  issued
pursuant to the October Agreement. The parties modified the October Agreement by
an Amendment dated March 27, 1998.

         In  accordance  with the October  Agreement,  on October 28, 1997,  the
Company  issued  20,000  shares of its Series A Preferred  Stock and Warrants to
purchase  500,000 shares of Common Stock for a cash  consideration of $2,000,000
cash. As contemplated by the October  Agreement,  an additional 20,000 shares of
Series A  Preferred  Stock,  at a  purchase  price of $100.00  per share,  or an
aggregate  of  $2,000,000,  were to be issued and sold to the  Selling  Security
Holders  provided a  Registration  Statement  covering  the resale of Shares had
become effective under the Securities Act by February 25, 1998 and certain other
conditions   were   fulfilled.   Because  the  Company   failed  to  obtain  the
effectiveness of its Registration  Statement on or before February 25, 1998, the
Company was  obligated  to pay to the Selling  Security  Holders an aggregate of
$60,000 for the first 30-day  period that such  registration  statement  was not
declared  effective  and  an  aggregate  of  $120,000  for  each  30-day  period
thereafter.  The October Agreement also provided that should the Company fail to
obtain the effectiveness of its registration statement within 210 days following
October 28, 1997,  the Selling  Security  Holders will have the right to sell to
the Company the initial  20,000 shares of Series A Preferred  Stock  acquired at
the  initial  closing  at the  stated  value  thereof  plus  accrued  and unpaid
dividends.  Performance  of this  obligation is secured by a Security and Pledge
Agreement  of various of the  Company's  assets as well as a pledge of 2,000,000
shares  of  Common  Stock by Mr.  Peter R.  Morris,  a  director  and  principal
stockholder of the Company.  The October Agreement also provided that commencing
with the effective date of the registration  statement and for a two-year period
thereafter,  the Selling Security Holders were to be obligated to purchase up to
160,000 additional shares of Series A Preferred Stock ($16,000,000) provided the
Company has fulfilled its various covenants under the Agreement.

         The  Company  did not  register  under the  conditions  of the  October
Agreement  and,  following  negotiations,  the Company and the Selling  Security
Holders entered into an Amendment to the October  Agreement.  As provided for by
the Amendment,  the parties agree that neither of them would have the obligation
to  purchase  or sell  additional  shares  of the  Series A  Preferred  Stock as
provided by the October Agreement. All penalties, defaults and price adjustments
provided  for under the October  Agreement  were  waived  under the terms of the
Amendment.  The Company  remains  obligated  to use its best  efforts to process
expeditiously  the  Registration   Statement.  In  the  event  the  Registration
Statement does not become effective by July 27, 1998, or in the alternative,  if
the  Company or other  persons  are not able to  provide  the  Selling  Security
Holders with shares of Common  Stock of the Company  which would have the rights
and  benefits  comparable  to  shares  of  Common  Stock  registered  under  the
Securities Act, the Selling  Security  Holders would have the right to put their
shares  of  Series  A  Preferred  Stock  to the  Company  and  foreclose  on all
collateral  provided  to  them  under  the  October  Agreement.   The  foregoing
notwithstanding,  the  Selling  Security  Holders  would  agree to extend to the



<PAGE>

Company a grace  period  of 60 days  from the end of July 27,  1998 in which the
Company would have the right to exercise a redemption option and make a one-time
payment equal to 120% of the stated value of the Preferred Stock to be acquired.
At such time as the Registration  Statement becomes effective,  the Company also
has a right to a  redemption  option to acquire  10% of the  Series A  Preferred
Stock on a monthly basis over a 10-month period (i.e.,  2,000 shares of Series A
Preferred Stock each month) at a redemption price of 120% of the stated value of
such shares of Series A Preferred Stock. In addition, on or prior to the earlier
of July 27, 1998 or the date this Registration Statement becomes effective,  the
Company  will have the right to  redeem,  in whole or in part,  and from time to
time,  the Series A Preferred  Stock at 110% of the stated value of the Series A
Preferred Stock and without payment of accrued but unpaid dividends.

         As  modified  by the  Amendment,  at the option of each of the  Selling
Security Holders, the Series A Preferred Stock may be converted at any time into
shares  of the  Company's  Common  Stock  equal in  number  to the  amount to be
determined  by dividing  $100.00  (representing  the stated value  thereof) by a
percentage of the average  closing price of the Company's  Common Stock over the
10-day  trading period ending on the day prior to the conversion of the Series A
Preferred Stock, less a discount of 17%. The Selling Security Holders,  however,
have agreed to convert not more than 10% of the Series A Preferred  Stock during
any 30-day period for a total of 10 months  beginning on the earlier of the date
hereof or the date of effectiveness of this Registration Statement.

         Holders of Series A  Preferred  Stock have a right to  receive,  out of
funds legally available therefor,  preferential  non-participating  dividends at
the rate of 5% of the  stated  value per Share per year,  payable  in four equal
installments  on March 31, June 30,  September  30 and December 31 in each year.
Such dividends are  cumulative  and if dividends for any dividend  period at the
rate specified  above shall not have been paid or declared,  the deficiency will
be paid with  interest  thereon at the prime rate as quoted from time to time by
The Wall Street  Journal  before any  dividends are set apart for or paid on any
shares of Common  Stock of the  Company.  The  Holders of the Series A Preferred
Stock are entitled to one vote for each share of Series A Preferred  Stock owned
by them on all matters  required or  permitted  to be submitted to a vote of the
stockholders of the Company.

         With  respect to the  Warrants,  each of the Selling  Security  Holders
received  Warrants to purchase  125,000  Shares of Common Stock  exercisable  at
$5.00 per Share and Warrants to purchase up to 125,000 Shares of Common Stock at
an exercise  price of $6.00 per Share.  The Warrants may be exercisable in whole
or in part at any time on or prior to  October  28,  2000.  The  Holders  of the
Warrants are not  entitled to any rights of a  stockholder  of the  Company.  In
addition, the Holders are entitled to an adjustment in the exercise price and/or
the  number of  shares  of Common  Stock to be  received  upon  exercise  of the
Warrants in the event the Company  undertakes  certain  transactions,  including
payment  of  dividends  or  distributions  with  respect  to its  Common  Stock,
subdivisions   or   combinations   of   its   outstanding   Common   Stock   and
recapitalizations  in  connection  with a  consolidation  or merger in which the
Company is the continuing corporation.

         Performance  of the Company's  obligations is secured by a Security and
Pledge Agreement  consisting of  substantially  all of the assets of the Company
and a pledge of 2,000,000 shares of Common Stock by Mr. Peter Morris, a director
and one of the principal stockholders of the Company.


<PAGE>

         The  Company  has agreed to  indemnify  the  Selling  Security  Holders
against any liabilities  under the Securities Act of 1933 or otherwise,  arising
out of or based upon any untrue or alleged  untrue  statement of a material fact
in the  Registration  Statement  or  this  Prospectus  or by any  omission  of a
material  fact  required  to be stated  therein  except to the extent  that such
liabilities  arise  out of or are  based  upon  any  untrue  or  alleged  untrue
statement or omission in any information  furnished in writing to the Company by
the Selling  Security Holder  expressly for use in the  Registration  Statement.
Insofar as indemnification  for liabilities arising under the Securities Act may
be permitted to directors,  officers or persons controlling the Company pursuant
to its Certificate of Incorporation  and By-laws,  the Company has been informed
that  in  the  opinion  of  the   Securities   and  Exchange   Commission   such
indemnification  is  against  public  policy  as  expressed  in the  Act and is,
therefore, unenforceable.

         In connection with the registration of the resale of the Shares offered
hereby, the Company will supply  Prospectuses to the Selling Security Holder and
use its best  efforts  to qualify  the  Shares  for sale in any  states  wherein
qualification is required.

         Joseph  Charles  and   Associates,   Inc.  and  Stenton  Leigh  Capital
Corporation  will  receive  a  total  finder's  fee  of  $360,000.00  upon  full
completion of the original transaction.

Stock Ownership

         The following table sets forth the name of each of the Selling Security
Holders,  the amount of shares of Common Stock held  directly or  indirectly  or
underlying the Series A Preferred Stock and Warrants of the Company owned by the
Selling Security Holders on March 31, 1998, the amount of shares of Common Stock
to be offered by the Selling  Security Holders and the amount to be owned by the
Selling  Security  Holders  following  sale of this shares of Common  Stock upon
completion  of this  offering.  As of March 31,  1998,  there  were  outstanding
19,957,253 shares of Common Stock of the Company.

<TABLE>
<CAPTION>
                                               Number             Shares        Shares to be
Name of Selling                               of Shares            to be         Owned After
Security Holder                               Owned(1)          Offered(1)        Offering

<S>                                            <C>              <C>                 <C>
Deere Park Capital Management, Inc. (2)        1,250,000        1,250,000           0
Profutures Special Equities Fund, L.P.(3)      1,250,000        1,250,000           0
- ----------------------------
</TABLE>

(1)      Represents  maximum  number of shares of  Common  Stock  issuable  upon
         exercise  of Series A  Preferred  Stock  based on a minimum  conversion
         price of $1.00 per share and exercise of the Warrants.  This Prospectus
         also  covers  the  resale  of such  presently  indeterminate  number of
         additional  Shares as may be issuable  upon  conversion of the Series A
         Preferred Stock based upon such fluctuations in the conversion price.

(2)      Address:  650 Dundee  Road,  Suite  460,  Northbrook,  Illinois  60062.
         Includes 250,000 Shares of Common Stock underlying Warrants.

(3)      Address:  1310  Highway,  620 South,  Suite 200,  Austin,  Texas 78734.
         Includes 250,000 shares of Common Stock underlying Warrants.

         Neither the Selling Security Holders nor their affiliates have held any
position, office or had any material relationship with the Company previously.

         The  Company has agreed to pay for all costs and  expenses  incident to
the issuance, offer, sale and delivery of the Shares, including, but not limited
to, all expenses  and fees of  preparing,  filing and printing the  Registration
Statement  and  Prospectus  and related  exhibits,  amendments  and  supplements
thereto and mailing of such items. The Company will not pay selling  commissions
and expenses associated with any such sales by the Selling Security Holders. The
Company has agreed to  indemnify  the Selling  Security  Holders  against  civil
liabilities including liabilities under the Securities Act of 1933.

<PAGE>



ITEM 8.                       PLAN OF DISTRIBUTION

         The Shares offered hereby by the Selling  Security  Holders may be sold
from time to time by the  Selling  Security  Holders,  or by  pledgees,  donees,
transferees  or other  successors in interest.  Such sales may be made on one or
more exchanges or in the over-the-counter  market, or otherwise at prices and at
terms then  prevailing or at prices related to the then current market price, or
in  negotiated  transactions.  The  Shares  may be  sold  by one or  more of the
following methods, including, without limitation: (a) a block trade in which the
broker-dealer  so engaged  will  attempt  to sell the  Shares as agent,  but may
position  and  resell a portion  of the block as  principal  to  facilitate  the
transaction; (b) purchases by a broker or dealer as principal and resale by such
broker or dealer for its  account  pursuant  to this  Prospectus;  (c)  ordinary
brokerage transactions and transactions in which the broker solicits purchasers;
and (d) face-to-face or other direct  transactions  between the Selling Security
Holders  and  purchasers  without  a  broker-dealer  or other  intermediary.  In
effecting  sales,  broker-dealers  or agents  engaged  by the  Selling  Security
Holders may  arrange for other  broker-dealers  or agents to  participate.  Such
broker-dealers  may receive  commissions or discounts from the Selling  Security
Holders  in  amounts  to be  negotiated  immediately  prior  to the  sale.  Such
broker-dealers and agents and any other participating broker-dealers,  or agents
may be deemed to be "underwriters"  within the meaning of the Act, in connection
with such sales.  In addition,  any securities  covered by this  Prospectus that
qualify  for sale  pursuant to Rule 144 might be sold under Rule 144 rather than
pursuant to this Prospectus.

         Upon the Company being  notified by the Selling  Security  Holders that
any material  arrangement has been entered into with a  broker-dealer,  agent or
underwriter  for the sale of shares  through a block  trade,  special  offering,
exchange   distribution   or   secondary   distribution   or  a  purchase  by  a
broker-dealer, agent or underwriter, a supplemented Prospectus will be filed, if
required, pursuant to Rule 424(c) under the Act, disclosing (a) the name of each
such broker-dealer,  agent or underwriter (b) the number of Shares involved, (c)
the price at which such Shares were sold, (d) the commissions  paid or discounts
or concessions allowed to such  broker-dealer(s),  agent(s) or underwriter(s);or
other items  constituting  compensation  or  indemnification  arrangements  with
respect   to   particular   offerings,   where   applicable,   (e)   that   such
broker-dealer(s),  agent(s) or underwriter(s)  did not conduct any investigation
to  verify  the  information  set  out or  incorporated  by  reference  in  this
Prospectus, as supplemented; and (f) other facts material to the transaction.



ITEM 9.                 Legal Matters

         There are no material pending legal proceedings to which the Company or
any of its subsidiaries is a party or which any of its property is the subject.




<PAGE>

ITEM 10.                           MANAGEMENT

Directors and Executive Officers

         The current executive officers,  directors and significant employees of
the Company and its subsidiaries are as follows:

Name                         Age                        Position

Roger C. Royce               57            President, Chief Executive Officer
                                           and Director

Douglas Shane Hackett        34            Executive Vice President, Marketing
                                           and Director

Stephen H. Ross              53            Vice President, Chief Financial
                                           Officer, Secretary, Treasurer,
                                           and  Director

Joeseph W. Larkin            46            Vice President

Robert W. Harte              32            Director

Steven Comer                 41            Director

Steven Thorne                29            Director


         Roger C. Royce, President,  CEO and Director. Mr. Royce, age 57, brings
to the company over 30 years of operating  experience  in managing  rapid growth
enterprises  and running  large  conglomerate  companies  in both the public and
private  sector.  Mr.  Royce  is  the  former  President  and  CEO  of  Motel  6
Corporation,   Woodfin  Suites  Hotles,   Inc.  and  Senior  Vice  President  of
Development  and  Operations for Fotomat  Corporation.  He is also known for his
business   involvement  in  numerous   entrepreneurial   companies  in  multiple
industries including specialization in the education and training area. He holds
a B.A.  Degree and a M.B.A.  from  California  Western  University and has taken
postgraduate work at UCLA and Harvard University.

         Douglas  S.  Hackett,  Director,  Vice  President  and  Secretary.  Mr.
Hackett,  age 34,  has  served as  Executive  Vice  President,  Secretary  and a
Director of the Company since September 10, 1996. He also serves as President of
Fortune  Marketing  International  and is  responsible  for  all  marketing  and
advertising  for the Company  including  direct  management of  infomercial  and
workshop  sales  divisions.  Prior to serving the Company,  Mr. Hackett was Vice
President of Marketing,  Financial  Services and Broadcasting for the Charles J.
Givens Organization, Financial Concepts and Financial Programs, where he oversaw
the growth and  development of one of the largest and most  successful  personal
development and financial  training  companies.  Mr. Hackett began his career in
radio,  having been  responsible  for the  creation  and  production  of several
nationally   syndicated  radio  shows,   including  "Baseball  Sunday  with  Joe
Garagiola,"  "Football Sunday" and NBA Basketball  Sunday. Mr. Hackett graduated
from William Jewell  College in Liberty,  Missouri with Bachelor of Arts degrees
in Communications and Public Relations.  Additionally,  he studied International
Business and Literature at Harlaxton College in Grantham, England.
<PAGE>

         Stephen H. Ross, Vice President,  Chief Financial  Officer,  Secretary,
Treasurer  and  Director.  Stephen  H.  Ross,  53,  C.P.A.,  serves as the Chief
financial  Officer  and  director.  He  is  a  seasoned  result-oriented  senior
executive  with  over 25 years of  experience  in  business  both  national  and
international. For twelve years he was with Peat Marwick and served as a Partner
in the firm. He has held numerous  positions of Chief Financial  Officer and has
been a principal in his own company specializing in acquisitions,  financing and
turnarounds.  Mr. Ross is an accounting  graduate from Utah State University and
is a CPA in Utah and California.

         Joseph W.  Larkin,  Vice  President  of  Strategic  Planning  and Human
Resources.  Mr.  Larkin,  46, has  extensive  business  experience  and has held
numerous  positions as Vice President of Strategic  Planning,  Vice President of
Human  Resources,  Vice President of Marketing and was a Principal and President
of the Consulting firm of Hendrix Information Group. Mr. Larkin has a B.A., M.A.
degree  from  Brigham  Young  University  and is  completing  his  Ph.D.  at the
University of Southern California.

         Robert W. Harte,  Director Mr.  Harte,  age 32, serves as principal and
General Managing Partner of various Limited  Partnerships and limited  liability
companies who manage  projects in excess of $50 million in the aggregate.  He is
founder and chief  executive of Prime  Residential  Management  Company,  a full
service property  management  company.  He has served in numerous  executive and
advisory roles providing strategic  planning,  management and administration for
companies  such as VMS  Reality  Partners  and  Success  Holdings,  LLC, a media
holding company whose subsidiaries include Success Magazine and Working at Home.
Mr.  Harte is a  graduate  of Quincy  University  with  Bachelor  of  Science in
Business.

         Steven  Comer,  Director  and  CEO of  Internet  Development  Inc.  ( a
subsidiary)  Steven  Comer,  age 41, has more than 14 years of experience in the
home-based  business  training and seminar  industry.  Mr. Comer created Odyssey
Corporation  which  provided  consulting  and  marketing  services  to  national
training firms. Mr. Comer has authored several training  programs that have been
marketed throughout North America. Mr. Comer studied at Brigham Young University
majoring  in  Electrical  Engineering,  with  additional  emphasis  in  Business
Management.

         Steven G. Thorne,  Director and  President of  Professional  Marketing,
Inc. (a subsidiary). Mr. Thorne, age 29, has held senior management and training
positions in the telemarketing industry for the past six years. He is co-founder
and  president of PMI. Mr.  Thorne is  responsible  for more than 180  employees
working  in  the  areas  of  telemarketing   customer   service,   coaching  and
administration. Mr. Thorne served for two years as the general sales manager for
the  telemarketing  division  of  Financial  Freedom  Report  managing  70 sales
consultants.  Mr.  Thorne also  served as a training  and team leader for TSI, a
major  telemarketing firm in Salt Lake City. Mr. Thorne received his B.S. degree
in business from the University of Phoenix.

         Each  director is elected to hold office until the next annual  meeting
of stockholders  and until his successor is elected and qualified.  The officers
of the Company serve at the pleasure of the Company's board of directors.

         There are no family  relationships  among any of the executive officers
or directors of the Company.

Board Committees

         The Company has an Executive Committee, a Compensation Committee and an
Audit Committee.

         The  Compensation  Committee will administer the Company's future stock
option plan and make  recommendations to the full Board of Directors  concerning
compensation,  including incentive  arrangements,  of the Company's officers and
key employees.

         The Audit  Committee  will  review the  engagement  of the  independent
accountants  and review  the  independence  of the  accounting  firm.  The Audit
Committee  will also  review  the audit and  non-audit  fees of the  independent
accountants and the adequacy of the Company's internal accounting controls.  The
Audit Committee consists of a majority of independent directors.
<PAGE>


ITEM 11.                     PRINCIPAL STOCKHOLDERS

         The following table sets forth certain information regarding beneficial
ownership  of the  Company's  Common  Stock as of December  31, 1997 (a) by each
person known to the Company to own  beneficially or more than 5% of any class of
the Company's securities,  including those shares subject to outstanding options
and (b) by each of the Company's  Officers and Directors and (c) by all officers
and  directors  of the  Company  as a  group.  As of  March,  1998,  there  were
19,957,253 shares of Common Stock of the Company issued and outstanding.

  Name and Address                        Shares Beneficially          Percent
       of  Owner(1)                              Owned                 of Class

James S. Byrd, Jr.                             3,206,000                 16.06%
and Kimberly Byrd, as
Tenants by the Entirety
1856 Alaqua Drive
Longwood, Florida

Douglas Shane Hackett,                         3,000,000                 15.03%
and Robin Hackett, as
Tenants by the Entirety
1900 Alaqua Drive
Longwood, Florida

Peter R. Morris(3)                             3,100,000                 15.53%
875 North Michigan Avenue
Suite 3335
Chicago, Illinois

Success Holdings, LLC(2)                       3,100,000                 15.53%
733 Third Avenue
New York, New York 10017

Stephen H. Ross
2013 Lincoln Circle                                    0                     0%
Salt Lake City, Utah 84124

Roger C. Royce                                 1,000,000                  5.01%
4362 S. Parkview
Salt Lake City, Utah 84124

Steven Thorne                                    440,000                  2.20%
9873 N. Meadow Lane
Highland, Utah



<PAGE>

Steven Comer                                     229,188                  1.15%
538 S. 1020 West
Orem, Utah

Joseph W. Larkin                                       0                     0%
6657 Morro St.
Salt Lake City, Utah

Deere Park Capital Management, Inc. (4)        1,250,000                  6.20%

Profutures Special Equities Fund, L.P.(5)      1,250,000                  6.20%

All Officers and Directors
as a Group (7 persons)                        14,075,188                 70.53%
- -------------------

(1)      The persons named in this table have sole voting and  investment  power
         with  respect to all shares of Common Stock  reflected as  beneficially
         owned by them.

(2)      Does not include shares held by Peter R. Morris, individually,  Success
         Holdings, LLC's Chairman.

(3)      Does not  include  shares  owned by Success  Holdings  LLC of which Mr.
         Morris is Chairman.

(4)      Address is 650 Dundee  Road,  Suite 460,  Northbrook,  Illinois  60062.
         Includes 250,000 Shares of Common Stock underlying Warrants.

(5)      Address is 1310 Highway,  620 South,  Suite 200,  Austin,  Texas 78734.
         Includes 250,000 shares of Common Stock underlying Warrants.






<PAGE>


ITEM 12.                    DESCRIPTION OF SECURITIES

         The Company's  authorized  capital  consists of  100,000,000  shares of
Common Stock,  $.001 par value, and 5,000,000  shares of Preferred Stock,  $.001
par value. As of February 28, 1998, the Company had 19,957,253  shares of common
stock issued and outstanding and 20,000 shares of Series A Convertible Preferred
Stock issued and outstanding.

         The transfer agent for the Company is North American  Transfer Co., 147
West Merrick Road, Freeport, New York 11520.

Common Stock

         The  holders of Common  Stock are  entitled  to one vote for each share
held of record on each matter submitted to a vote of  shareholders,  and are not
entitled to cumulate  their votes in the election of directors.  This means that
holders of more than 50% percent of shares  voting for the election of directors
can elect all of the  directors.  The holders of 50% percent of the  outstanding
Common Stock constitute a quorum at any meeting of shareholders, and the vote by
the  holders of a majority  of the  outstanding  shares are  required  to effect
certain fundamental corporate changes, such as liquidation,  merger or amendment
of the Articles of Incorporation.

         The Common Stock has no  preemptive  or other  subscription  rights and
there are no conversion rights or redemption or sinking fund provisions.  Shares
of Common Stock are not liable for further call or assessment.

         Holders of shares of Common Stock are  entitled to receive  ratably any
dividends as may be declared  from time to time by the Board of Directors in its
discretion from funds legally available therefor. In the event of a liquidation,
dissolution  or winding up of the Company,  holders of common stock are entitled
to share  ratably in all assets  remaining  after  payment  of  liabilities  and
distribution to holders of preferred stock, if any.

Series A Convertible Preferred Stock

         The Company has authorized,  the issuance of 200,000 shares of Series A
Preferred  Stock. See Selling Security Holders for a description of the Series A
Preferred Stock.


ITEM 13.                           LEGAL MATTERS

         The validity of the issuance of the  securities  offered hereby will be
passed  upon for the  Company by Atlas,  Pearlman,  Trop & Borkson,  P.A.,  Fort
Lauderdale, Florida.

                                     EXPERTS

         The financial  statements of the Company  appearing in this  Prospectus
have been audited by Parks,  Tschopp,  Whitcomb & Orr, PA, independent certified
public accountants,  to the extent and for the periods indicated in their report
appearing  elsewhere herein, and have been included herein in reliance upon such
report,  given upon the  authority  of said firm as experts  in  accounting  and
auditing.




<PAGE>


ITEM 16.                            BUSINESS

General

         Fortune Financial  Systems,  Inc. (the "Company") is the parent company
to four wholly-owned  subsidiaries.  These are Professional  Marketing,  Inc., a
Utah  corporation  ("PMI");  Internet  Development,  Inc.,  a  Utah  corporation
("IDI");  Success  Media,  Inc.,  a Florida  corporation  ("SMI");  and  Fortune
Marketing  International,  Inc., a Florida  corporation  ("Fortune  Marketing").
Through its subsidiaries the Company operates a financial and business training,
coaching and consulting  company which provides training services and consulting
in a range of  areas  specializing  in  personal  finance,  small  business  and
Internet product and services.

         In addition,  the Company has entered into a 10-year license  agreement
with option for 10 additional years with Success Holdings,  L.L.C.,  whereby the
Company is entitled use the "Success"  trademark in connection with its business
training, workshops, conferences and business coaching programs.

         In addition to its four operating companies,  the Company has developed
a program in conjunction with Success  Magazine,  an  international  publication
focussed on the  entrepreneur,  whereby the magazine will be co-branded with all
of the Company's programs, and the Company intends to create joint ventures with
entrepreneurs  in  foreign  countries  who  will  license  the  publication  and
distribution  rights to the  magazine  and the right to  establish a seminar and
training company in a particular territory.

         Fortune Marketing International, Inc.

         Fortune  Marketing  operates a  financial,  business,  real  estate and
Internet training,  coaching and consulting company which provides  educational,
training,   business  coaching  and  consulting   services  to  individuals  and
businesses  throughout  the  United  States  who want to start or expand a small
business,  create or build  wealth or utilize the  Internet.  Fortune  Marketing
conducts  seminars,  conferences and workshops in two primary areas of financial
and business education and also offers a newsletter,  Business Advantage,  and a
business advice and support network to  participants.  The primary area of focus
is a general  training  program  teaching  the  mechanics  of  starting  a small
business, personal finance and the use of the Internet.

         Training  Programs range from a basic $79.95 small business primer to a
three or five-day  intensive  training  course  costing  $1,500.00 to $1,995.00,
which  teaches  participants  key  requirements  to  launching,   marketing  and
operating a successful  small  business.  Current course topics  include:  small
business  secrets;  development of a business  plan;  development of a marketing
plan, including an advertising campaign; tax strategies;  financial analysis and
evaluation,  including  return on equity,  cash flows,  balance  sheets,  income
statements and market value methods of raising capital;  record keeping methods;
business  expansion;  retirement planning and current trends in business and hot
market niches and about personal finance.  Through Fortune Marketing's toll-free
telephone  support  network (the "coaching  system"),  advisers are available to
participants  five  days a week  from 9 a.m.  to 6 p.m.  to  provide  advice  on
business planning, partnerships,  raising capital (including venture capital and
SBA loans) taxes,  marketing and sales, money market accounts,  debt and credit,
insurance,  retirement plans and business opportunities.  Participants receive a
five-volume reference library,  especially prepared by Fortune Marketing,  which
presents a step by step method of starting and operating a small business. These



<PAGE>

volumes are  entitled:  How to Start a Successful  Small  Business,  Marketing a
Successful Small Business,  Personal  Selling,  Negotiation for Profit and Small
Business Tax Strategies.  Participants also receive four motivational  cassettes
on  sales,  negotiating  and body  language,  and a  business  basics  workbook.
Participants  work with Fortune  Marketing  advisers in applying a business plan
model provided by Fortune Marketing to their respective businesses. The business
plan model topics include the Executive  Overview,  Introduction and Background,
Target  Market  Profile,  Marketing  Strategy,  Business  Objectives,  Financial
Projections.  Budgets, Expenses, and Summary. Participants also receive Business
Advantage, a monthly update information package, through which Fortune Marketing
provides   the   latest   information   on   Business   Trends/Strategies,   Tax
Developments/Laws,   Human  Resource  Trends,  Financial  Markets  (Investments,
Interest Rates), Personal Finance, Real Estate and Successful Members.

Distribution and Sales

         The Company  markets its products and services  through direct response
media, such as television,  radio and mail programs,  and as a component of free
workshops  offered around the country.  The workshops serve as lead  generators,
introducing  interested attendees to the Company programs described above. These
attendees may enroll in one or more of the Company's  business training programs
or  purchase  other  products  or services  offered,  and become  members of the
Fortune  Marketing  coaching system.  The free workshops are typically  half-day
seminars,  held in a group of three to six sessions,  and offered during a three
to four-day period in a given geographic market. During the workshops, attendees
are  exposed  to the  Company's  products  and  services  and  are  offered  the
opportunity to enroll in the more extensive training programs offered by Fortune
Marketing.

         The  Company  currently  has three  infomercials  in various  stages of
production:  a small business  infomercial which has been released and tested in
several  markets,  a Wealth  Building  infomercial in production and an Internet
infomercial which is in pre-production. The release and national distribution of
these three infomercials are an integral component of the Company's growth plan.
The products offered by the Company through these infomercials are a basic video
and book training course which introduce the purchaser to the Fortune programs.

         Professional Marketing, Inc.

         PMI, a Utah  corporation  organized in July, 1996, is a telephone sales
and  marketing   company  based  in  American  Fork,   Utah,   which  employs  a
telemarketing  staff  of  approximately  90  telesales  consultants  who  market
business and financial services and products to Company clients and members,  as
well as to unrelated persons for third-party  clients.  PMI provides the Company
with the marketing  and sales staff  necessary to respond  effectively  to sales
leads  generated  through  the  Company's  seminar,   training  and  infomercial
programs.

         Internet Development, Inc.

         IDI provides  Internet  access,  training and other  Internet  business
products and programs.  IDI, a Utah  corporation  organized on March 7, 1996, is
based in Orem,  Utah and was  acquired by the  Company on May 2, 1997.  IDI is a
vendor  to  the  Company,  supplying  all of the  Company's  Internet  products,



<PAGE>

programs and services.  Internet training,  products and business programs are a
substantial  segment of the  Company's  product mix,  and by acquiring  IDI, the
Company  achieved  integration  of this  component of its business.  The Company
intends  to  create a  significant  marketing  program  for IDI,  including  the
production and national roll-out of an Internet infomercial and seminar program.

         Success Consulting, Inc.

         SCI is a newly-formed  subsidiary of Fortune  Marketing,  organized for
the purpose of handling the Company's  coaching system and consulting  functions
to its  dues-paying  members.  By  spinning  off  these  functions  to this  new
subsidiary,  the Company intends to expand its coaching and consulting  services
into new areas. These programs are offered to Fortune Marketing members, each of
whom  pays  monthly  dues  (currently  $19.95),  which  entitles  the  member to
unlimited  access to the Company's  consultants,  comprised of business  owners,
certified financial planners and college business professors,  who provide basic
advisory  services.  The dues also entitle the member to the  Company's  monthly
newsletter and a copy of Success  Magazine.  SCI will collect  monthly dues from
all Company members,  and provide all training and coaching as described in this
document.  Currently,  there are  approximately  1,500  members  in the  Company
coaching system.

         Success Media, Inc.

         SMI is a wholly-owned subsidiary which is a media production and buying
company  which  produces and  purchases  all media for the Company and for third
parties. SMI produces infomercials,  television, radio and print advertising and
receives fees and commissions for its services.

Government Regulation

         In addition to federal,  state and local laws  applicable to businesses
generally,  the Company's business is subject to regulation by the Federal Trade
Commission  ("FTC"),  the U.S.  Postal Service,  and various  states'  Attorneys
General and other state and local  consumer  protection  agencies.  Although the
Company does not offer business opportunities  currently,  to the extent that it
may do so in the  future  such  activity  is  regulated  by the  FTC  and  state
authorities.  The Company  believes that its  operations  comply in all material
respects with applicable Federal and State laws.

Competition

         The Company  competes  directly  with several  companies  that generate
sales from  presenting  financial and education  seminars and programs.  Some of
these  competitors have  substantially  greater  financial,  marketing and other
resources than the Company.  The Company  believes that it has, by virtue of the
breadth and depth of its programs and services, positioned itself to distinguish
the Company from its competitors.

Employees

         As of  March  31,  1998  the  Company  currently  employs  310  persons
full-time   (including  the  employees  employed  by  various  subsidiaries  and
affiliates of the Company).


<PAGE>

Business Transactions

         The Company's immediate  predecessor is U.S. Medical Services,  Inc., a
Nevada  corporation  ("USMS"),  whose  predecessor was Vancouver Tax Shelter and
Investment  Seminar,  Inc.  ("VTS").  VTS was incorporated on October 2, 1985 in
British Columbia, Canada, for the purpose of operating an investment and seminar
company in Canada. VTS abandoned its business plan due to its inability to raise
necessary capital.

         On November 3, 1985,  VTS issued  6,000  shares of its Common  Stock to
investors  through  a  private  offering  conducted  in  British  Columbia.  VTS
subsequently  engaged  in the  acquisition  business  and under new  management,
increased its authorized share capital to 2,500,000 shares, and issued 1,903,703
shares.

         VTS did not proceed with acquisitions and remained inactive until 1994,
when VTS  management  was  presented  with an  opportunity  in the  computerized
medical  services  industry.  In  furtherance of that  opportunity,  the Company
organized a wholly-owned Nevada subsidiary  corporation,  U.S. Medical Services,
Inc. (USMS) on June 6, 1994.

         On June 25,  1994,  all of the VTS  shareholders  entered  into a share
exchange  agreement,  whereby they exchanged their VTS shares for shares of USMS
on a  one-for-one  basis VTS then  became  inactive  and was wound up on May 16,
1996.

         During the third quarter of 1996, USMS began  negotiation  with Fortune
21, Inc., a Florida corporation incorporated on August 9, 1996. On September 10,
1996, USMS and Fortune 21, Inc. entered into an exchange  agreement  whereby the
two shareholders of Fortune 21, Inc. (James S. Byrd, Jr. and Douglas S. Hackett)
exchanged all of their shares of Fortune 21, Inc. (comprising all the issued and
outstanding  shares of Fortune 21, Inc.),  for 6,025,000 shares of the Company's
Common  Stock  (including  2,000,000  previously  issued  to Byrd in July  1996,
1,000,000  of which was  assigned  to  Hackett  in August  1996.  ) The  Company
subsequently  changed  its name from U.S.  Medical  Services,  Inc.  to  Fortune
Financial  Systems,  Inc. On September 30, 1996, the Company's then wholly-owned
subsidiary  Fortune  21,  Inc.,  acquired  substantially  all of the  assets  of
Performance Link, Inc., a Florida corporation  originally  incorporated on March
1, 1994 ("PLI"). As consideration for the assets acquired,  the Company issued 1
million shares of Common Stock to James J. Francis,  the sole shareholder of PLI
a prior officer of the Company.  Subsequent to this  acquisition on November 25,
1996,  PLI and  Fortune  filed  articles  of merger,  with PLI as the  surviving
corporation and, simultaneously, PLI amended its corporate charter to change its
name to "Fortune 21, Inc."

         On November 5, 1996,  the Company  entered into an agreement  with Real
Estate Link,  Inc., a company that  provides real estate  investment  financing,
pursuant  to  which  the  Company  issued  25,000  shares  of  Common  Stock  in
consideration  for the acquiring  the rights to certain real estate  educational
materials.  An  additional  12,500  shares of Common  Stock were  issued to Real
Estate Link on February 23, 1997.

         On  February  7, 1997,  the  Company  and its  principal  shareholders,
Messrs.  Byrd and Hackett,  entered into a Contribution and Operating  Agreement


<PAGE>

("Contribution Agreement") with Peter R. Morris ("Morris") and Success Holdings,
LLC, an Illinois limited liability company ("Success"). Pursuant to the terms of
the Contribution Agreement,  the Company issued a total of 6.2 million shares of
Common  Stock  (3.1  million   shares  to  each  of  Morris  and  Success),   in
consideration  for a minimum of $500,000  cash,  $3 million in media credits and
certain  licensing  rights to  trademarks  and  intellectual  property  owned by
Success. In addition,  Morris agreed to guarantee a $250,000 credit line for use
by the Company

         On March 22, 1997, the Company  entered into an Acquisition and Plan of
Reorganization  Agreement with the  stockholders of PMI, which was  subsequently
amended, whereby the Company agreed to acquire all of the issued and outstanding
capital  stock of PMI,  in  exchange  for a total  of  1,060,000  shares  of the
Company's Common Stock, with 440,000 shares of the Company's Common Stock issued
to each of Robert A.  Stahura and Steven G. Thorne  (currently a director of the
Company), with the additional stock to be issued to PMI's key employees.

         On May 2, 1997 the Company  acquired  all of the  outstanding  stock of
IDI, in exchange  for  1,000,000  shares of the  Company's  common  stock,  with
458,000 shares each being allocated to Brent Crabtree and Steven Comer,  (who is
a  director  of the  Company)  and  the  balance  of the  shares  to  other  IDI
stockholders.  Some of these shares are subject to hold back  provisions,  based
upon performance.

         Effective  April 1, 1997,  the  Company  divested  itself of the common
stock of Fortune 21,  Inc., a  subsidiary,  by  transferring  the stock to James
Byrd, a former officer and director of the Company. This transfer was due to the
discontinuation  of certain real estate and seminar  programs offered by Fortune
21.



<PAGE>
ITEM 17.        MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                         CONDITION OR PLAN OF OPERATIONS

General

         Fortune  Financial  Systems,  Inc.  (FFSY  or  the  Company)  is in the
business of providing  products,  training,  consulting  and other services in a
range of areas  specializing  in  Internet,  small  business,  real  estate  and
personal  finance.  Until September 3, 1996 the only activity of the Company was
raising equity  funding.  Through a reverse common stock  acquisition and common
stock purchase in September, 1996, formal business operations began. The Company
has established a fiscal year-end of March 31.

         In March, 1997, FFSY began to establish,  acquire and sell companies to
establish  itself as the premier  provider of financial  and  business  training
services.  Results of  operations  for the nine months  ended  December 31, 1997
include the operations of FFSY's  wholly-owned  subsidiaries from their dates of
acquisition, and of subsidiaries sold during the period owned by FFSY.

         The following  discussion  and analysis  should be read in  conjunction
with the consolidated  financial information and notes thereto, and is qualified
in  its  entirety  by  the  foregoing  and  by  other  more  detailed  financial
information included elsewhere in this Prospectus.

Background

         FFSY's immediate predecessor was U.S. Medical Services,  Inc., a Nevada
corporation  ("USMS") whose predecessor was Vancouver Tax Shelter and Investment
Seminar,  Inc.  ("VTS").  VTS was  incorporated  on  October  2, 1985 in British
Columbia, Canada, for the purpose of operating an investment and seminar company
in  Canada.  VTS  abandoned  its  business  plan due to its  inability  to raise
necessary capital.

         On November 3, 1985,  VTS issued  6,000  shares of its Common  Stock to
investors  through  a  private  offering  conducted  in  British  Columbia.  VTS
subsequently  engaged in the  acquisition  business and,  under new  management,
increased its authorized  share capital to 2,500,000 shares and issued 1,903,703
shares.

         VTS did not proceed with acquisitions and remained inactive until 1994,
when VTS  management  was  presented  with an  opportunity  in the  computerized
medical  services  industry.  In  furtherance of that  opportunity,  the Company
organized a wholly-owned Nevada subsidiary  corporation,  U.S. Medical Services,
Inc. on June 6, 1994.

         On June 25,  1994,  all of the VTS  shareholders  entered  into a share
exchange  agreement,  whereby they exchanged their VTS shares for shares of USMS
on a  one-for-one  basis.  VTS then became  inactive and was wound up on May 16,
1996.

         During the third quarter of 1996, USMS began  negotiation  with Fortune
21, Inc., a Florida corporation incorporated on August 9, 1996. On September 10,
1996, USMS and Fortune 21, Inc. entered into an exchange  agreement  whereby the
shareholders  of Fortune 21, Inc.  exchanged  all of their shares of Fortune 21,
Inc. for shares of the USMS's common stock. USMS  subsequently  changed its name
from U.S. Medical Services, Inc. to Fortune Financial Systems, Inc. ("FFSY").

         Fortune 21 was a seminar company based in Orlando, Florida. On April 1,
1997 Fortune  Financial  Systems,  Inc. sold the operations and stock of Fortune
21. FFSY agreed to provide administrative services to Fortune 21 for a period of
one year with one year extensions.

         In March of 1997,  FFSY acquired the stock of  Professional  Marketing,
Inc. ("PMI"). This acquisition was completed by trading stock in FFSY for all of
the stock in PMI.  PMI is a  telephone  sales and  marketing  company  which was
organized in July, 1996. PMI's telesales consultants market business,  financial
services and products.  Additionally, PMI offers coaching programs where clients
contract with a personal PMI coach who assists in enhancing their business.



<PAGE>

         In May of 1997 FFSY  acquired the stock of Internet  Development,  Inc.
("IDI").  This acquisition was completed by trading stock in FFSY for all of the
stock in IDI.  IDI  provides  internet  access,  training,  programs  and  other
Internet   business   opportunities.   IDI  was  organized  in  March  of  1996.
Additionally, IDI offers an integrated software management program for the small
business person.

         In  August  of 1997  FFSY  organized  Fortune  Marketing  International
("FMI"). FMI operates a financial,  real estate, business and Internet training,
coaching and consulting company. FMI trains entrepreneurs  throughout the United
States  who want to start or  expand a small  business  and  build  wealth.  FMI
conducts seminars,  conferences,  workshops and offers a newsletter to train and
support its clients.  The primary focus of this training program is to teach the
mechanics  of  starting  and  operating  a  small  business,  and the use of the
Internet.

         The company's  business strategy is to acquire and operate a network of
training  companies and to offer  related  services to support the core business
with the idea of providing  training and knowledge to make the small and private
business person successful.

Results of Operations

         The following table sets forth for the periods  indicated  certain line
items from FFSY's statement of operations as a percentage of FFSY's consolidated
revenue:

<TABLE>
<CAPTION>
                                                            Period from
                                                            Inception
                                                       (September 3, 1996
                                                             through              Nine Months Ended
                                                         March 31, 1997           December 31, 1997
<S>                                                            <C>                     <C>   
Net sales---------------------------------------------------   100.0%                  100.0%
Cost of sales-----------------------------------------------    58.4                    76.0
Gross profit------------------------------------------------    41.6                    24.0
General and administrative expenses-------------------------    25.2                    29.5
Other income------------------------------------------------     -                       1.2
Net income (loss) before taxes------------------------------    16.4                    (4.3)
</TABLE>

         Net sales for the nine months ended  December 31, 1997 of $19.0 million
represents a 330%  increase  over the period from  inception,  September 3, 1996
through March 31, 1997.  The increase is due to (i) the addition of products and
services from Company  acquisitions  accounted for from acquisition  dates, (ii)
sales  occurred  during the seminar busy season and (iii) the fact that the nine
month  reporting  period is 50% longer than the period from inception  reporting
period.  The first  quarter of a calendar  year is  typically  the seminar  busy
season.

         Corresponding  with the revenue  increase is a 429% increase in cost of
sales to  $14.4  million.  The  dollar  increase  correlates  to the  previously
explained  increase in revenue.  The  increase as a  percentage  of net sales is
primarily due to revenue  splitting  agreements  with  third-party  partners who
provide revenue leads. The revenues split due the companies providing successful
leads is included in cost of sales.



<PAGE>

         General and administrative  expenses of $5.6 million is a 387% increase
over the period from  inception,  September 3, 1996 through March 31, 1997.  The
aggregate dollar increase is due to the building of a corporate  structure along
with the  general  and  administrative  expenses  that  relate to the  companies
acquired and formed.  As a percentage  of sales these  expenses  have  increased
modestly  to a level  more  reflective  of a  company  that is no  longer in the
start-up phase and is experiencing rapid sales growth.

         Other income  consists  primarily of interest  income  earned on a note
receivable from the sale of a subsidiary  along with management fees earned from
a management agreement to continue to manage the sold subsidiary.

Plan of Operations for the Company and Liquidity

         During the next 12 months,  the  Company  will  continue to operate and
manage its wholly-owned subsidiaries. In addition, the Company plans to continue
to  identify,  evaluate  and acquire  other  companies  that will fit within its
business  strategy.  It is the  intention  of the  Company  to  utilize  various
combinations of cash, promissory notes and stock in executing  acquisitions.  At
the present time,  there are no  understandings,  agreements or commitments with
respect to any prospective acquisition.

         In July, 1997 the Company completed a private placement  Regulation "D"
offering for $1,000,000. Additionally, the Company has been financed by internal
cash flow and by  periodic  short-term  loans  which in the  aggregate  have not
exceeded $600,000. Some of the short-term loans have stock conversion features.

         The company  entered into a $20,000,000  credit  facility dated October
28, 1997, which was ultimately  contingent on the Company becoming  effective on
Form S-1 and Form 10  registration  statements  with the Securities and Exchange
Commission no later than 120 days  subsequent to the initial  closing date.  The
Company  issued  20,000  shares of its Series A Preferred  Stock and Warrants to
purchase 500,000 shares of Common Stock for a cash  consideration of $2,000,000.
The warrants  allow the Investors to purchase an aggregate of 500,000  shares of
Common Stock at the following prices: (i) 250,000 shares at a price of $6.00 per
share, and (ii) 250,000 shares at a price of $5.00 per share.

         The  Company  was not able to fulfill  the  conditions  of the  October
Agreement and,  accordingly,  modified the Agreement by an Amendment dated March
27, 1998.  As provided for by the  Amendment,  the parties agree that neither of
them would have the  obligation  to  purchase or sell  additional  shares of the
Series A Preferred  Stock as provided by the October  Agreement.  All penalties,
defaults and price  adjustments  provided for under the October  Agreement  were
waived under the terms of the Amendment.  The Company  remains  obligated to use
its best efforts to process  expeditiously  the Registration  Statement.  In the
event the Registration  Statement does not become effective by July 27, 1998, or
in the alternative,  if the Company or other persons are not able to provide the
Selling  Security Holders with shares of Common Stock of the Company which would
have the rights and benefits  comparable  to shares of Common  Stock  registered
under the Securities Act, the Selling  Security  Holders would have the right to
put their shares of Series A Preferred Stock to the Company and foreclose on all
collateral provided to them under the October Agreement.



<PAGE>

         The foregoing notwithstanding, the Selling Security Holders would agree
to extend to the Company a grace period of 60 days from the end of July 27, 1998
in which the Company  would have the right to exercise a  redemption  option and
make a one-time payment equal to 120% of the stated value of the Preferred Stock
to be acquired.  At such time as the Registration  Statement becomes  effective,
the Company also has a right to a redemption option to acquire 10% of the Series
A Preferred Stock on a monthly basis over a 10-month period (i.e.,  2,000 shares
of Series A  Preferred  Stock each month) at a  redemption  price of 120% of the
stated  value of such shares of Series A Preferred  Stock.  In  addition,  on or
prior to the  earlier of July 27, 1998 or the date this  Registration  Statement
becomes  effective,  the Company  will have the right to redeem,  in whole or in
part, and from time to time, the Series A Preferred  Stock at 110% of the stated
value of the Series A Preferred  Stock and without payment of accrued but unpaid
dividends.

         As  modified  by the  Amendment,  at the option of each of the  Selling
Security Holders, the Series A Preferred Stock may be converted at any time into
shares  of the  Company's  Common  Stock  equal in  number  to the  amount to be
determined  by dividing  $100.00  (representing  the stated value  thereof) by a
percentage of the average  closing price of the Company's  Common Stock over the
10-day  trading period ending on the day prior to the conversion of the Series A
Preferred Stock less a discount of 17%. The Selling Security  Holders,  however,
have agreed to convert not more than 10% of the Series A Preferred  Stock during
any 30-day period for a total of 10 months  beginning on the earlier of the date
hereof or the date of effectiveness of this Registration Statement.

         Should the Company make  additional  acquisitions,  the number of total
employees could increase substantially, based upon the size of the acquisition.

         The Company has no significant  commitments for expenditures other than
commitments under certain  employment  agreements and the lease of its corporate
and subsidiary's offices. The Company has entered into employment contracts with
key members of  management,  the terms of which expire at various  times through
2002. The contracts provide for minimum salary levels,  aggregating  $4,500,000,
and  incentive  bonuses  based on the  attainment  of certain  management  goals
primarily based on net sales and net operating income before taxes.

         Generally,  the Company has few capital expenditure requirements except
for  sophisticated  phone systems,  stations and office  equipment.  The Company
estimates that it will incur  additional  capital  expenditures of approximately
$1,000,000 during the next 12 months to support its growth.

         Should the Company not make any new acquisitions,  management  believes
that  operating  cash  flow,  available  cash and  available  credit  resources,
together  with the net proceeds  from the credit  facility,  will be adequate to
make the repayments of  indebtedness,  to meet the working capital cash needs of
the Company and to meet anticipated capital expenditure needs during the next 12
months.  However, it is the Company's  intention to identify,  evaluate and make
additional  acquisitions  within the next twelve  months.  Because the Company's
cash  requirements  in the future are heavily  dependent  upon the frequency and
cost of future  acquisitions,  as well as the  combination  of cash,  promissory
notes and stocks used in executing  acquisitions,  it is impossible to determine
at this time the effect of the Company's acquisition strategy on its future cash
requirements.  If significant  acquisition  opportunities arise, the Company may
need to seek additional capital to complete them.



<PAGE>

Litigation

         There is no known litigation pending against the Company.

Seasonality and Inflation

         The   Company   has   some   seasonality   in   its   operations.   The
seminar/training  season is typically  strong in the first quarter,  slow in the
second  and third  quarters  and  strong in the  fourth  quarter.  The affect of
seasonality is contingent on the mix of sales among the  subsidiaries and may be
further affected by the timing of future acquisitions.

         The  effect  of  inflation  on the  Company's  operations  has not been
significant  to date.  However,  there can be no  assurance  that a high rate of
inflation in the future would not have an adverse effect on the Company's future
operating results.


ITEM 18. Description of Property

         The Company leases  approximately  2,844 square feet of office space at
6975 Union Park Center, suite 180, Midvale,  Utah. The monthly lease expense for
the Midvale office is  approximately  $4,325.00.  The lease expires on September
20,  2002.  The Company  leases  3,100  square feet of office space at 1200 West
State Road 434,  Longwood,  Florida.  The base rent under the lease is $3,409.25
per  month.  The  lease  expires  on July 31,  1997 and has two  one-year  lease
renewals.  Additionally, the Company leases 8,600 square feet of office space at
443  Commerce  Road,  Orem.  The  monthly  lease  expense for the Orem office is
approximately $4,300.00. The lease expires in May, 2001. The Company also leases
approximately 10,000 square feet of office space at 791 East 340 South, American
Fork, Utah. The base rent under the lease is  approximately  $5,717.00 per month
and expires in December, 2000.

         The Company does not currently own real property.
<PAGE>


ITEM 19.           CERTAIN TRANSACTIONS

         The following section describes  transactions  since inception to which
the Company or its  subsidiaries  were a party and in which any of the Company's
officers, directors, director nominees, or principal shareholder had a direct or
indirect interest:

         Under the terms of the September 10, 1996 Exchange Agreement,  Byrd and
Hackett  each  received  3 million  shares of the  Company's  Common  Stock and,
thereby  gained  control  of  the  Company.   These  included  2,000,000  shares
previously  issued to Byrd in July 1996,  1,000,000  of which were  assigned  to
Hackett in August  1996.  Byrd and Hackett each made a capital  contribution  of
$50,000 to the Company. Subsequently, Byrd became Chairman, President and CEO of
the Company and Hackett  became Vice  President  and Secretary and a Director of
the Company.  Each of Byrd and Hackett were issued an additional  500,000 shares
of the  Company's  Common Stock  subsequently  in  consideration  of  additional
capital contributions made to the Company, in the amount of $80,000 each.

         Under the terms of Fortune 21's acquisition of substantially all of the
assets of PLI, the Company  issued 1 million  shares of its Common Stock to PLI,
which  were  distributed  to  Francis.  Francis  served  as the  Company's  Vice
President, Treasurer and a Director.

         On November 5, 1996,  the Company  issued 25,000 shares of Common Stock
to Real Estate  Link,  Inc.,  a company  that  provides  real estate  investment
financing  in  consideration  for  acquiring  the rights to certain  real estate
educational  materials.  James J. Francis,  the Company's  then Vice  President,
Treasurer and a Director,  also is a Director of Real Estate Link. An additional
12,500  shares of Common  Stock were issued to Real Estate Link on February  23,
1997.

         On  February  7, 1997,  the  Company  and its  principal  shareholders,
Messrs.  Byrd and Hackett,  entered into a Contribution and Operating  Agreement
("Contribution Agreement") with Peter R. Morris ("Morris") and Success Holdings,
LLC, an Illinois limited liability company ("Success"). Pursuant to the terms of
the Contribution Agreement,  the Company issued a total of 6.2 million shares of
Common  Stock  (3.1  million   shares  to  each  of  Morris  and  Success),   in
consideration  for a minimum of $500,000  cash,  $3 million in media credits and
certain  licensing  rights to  trademarks  and  intellectual  property  owned by
Success.  In addition,  Morris agreed to guarantee a $250,000 credit line to the
Company.

         On July 14,  1997,  the  company  acquired  all of the stock of Gateway
Marketing International, Inc., an educational material and distribution company,
from Roger C. Royce,  President  and CEO for  1,000,000  shares of the Company's
common stock.  Mr. Royce  subsequently  became  President and CEO of the Company
under a 5-year contract.

         As of December 31, 1997, Messrs.  Byrd, Hackett and Morris had loans to
the  Company in the  aggregate  of over  $360,000.00  of which  $172,000.00  was
outstanding.  These loans are short term  non-interest  bearing and will be paid
upon demand.



<PAGE>






ITEM 20.          PRICE RANGE OF COMMON STOCK

         The Company's Common Stock trades in the over-the-counter  market under
the symbol  "FFSY." There was no trading in the Company's  Common Stock prior to
October,  1995. The following  table shows the quarterly high and low bid prices
for  1995,  1996  and  1997  as  reported  by  the  National   Quotation  Bureau
Incorporated.  These prices reflect inter-dealer  quotations without adjustments
for retail markup,  markdown or  commission,  and do not  necessarily  represent
actual transactions.

Year                Period                          High               Low

1995                First Quarter                   N/A                N/A
(USMS)              Second Quarter                  N/A                N/A
                    Third Quarter                   N/A                N/A
                    Fourth Quarter                  N/A                N/A

1996                First Quarter                   N/A                N/A
                    Second Quarter                  N/A                N/A
                    Third Quarter                   $ 0                $ 0
                    Fourth Quarter                  $ 0                $ 0

1997                First Quarter                   $0                 $0
                    Second Quarter                  $0                 $0
                    Third Quarter                   $8.75              $3.72
                    Fourth Quarter                  $7.91              $2.59

1998                First Quarter                   $4.00              $1.75


                                 DIVIDEND POLICY

         The  Company  has not  paid,  and does  not  anticipate  paying  in the
foreseeable  future,  any dividends on its Common Stock.  The Company  currently
intends to retain its future  earnings for use in operations  and  expansions of
its business.  Declaration and payment of future  dividends,  if any, will be at
the sole discretion of the Board of Directors.

                                 CAPITALIZATION

         The following table sets forth the  capitalization of the Company as of
December  31, 1997 as adjusted  to give effect to the  issuance  and sale of the
20,000  shares of Series A  Convertible  Preferred  Stock sold by the Company in
October  1997.  This  table  should be read in  conjunction  with the  financial
statements and related notes appearing elsewhere in this Prospectus.

<PAGE>


<TABLE>
<CAPTION>

                                                                                    December 31, 1997
                                                                                         Actual
<S>                                                                                  <C>           
5% convertible series "A" preferred stock, convertible into common stock
         or a note payable,cumulative, aggregate liquidation preference
         of  $2,200,000; 5,000,000 shares authorized; .001 par value; 
         20,000 shares issued and outstanding                                        $    1,310,000

Stockholders' equity:
Common Stock, 100,000,000 shares authorized;  .001
         par value; 19,957,253 shares issued and outstanding                                 19,957
Additional paid-in capital                                                                5,298,081
Warrants outstanding                                                                        300,000
Stock subscriptions receivable                                                           (3,300,000)
Retained earnings                                                                            63,410
                                                                                        -----------

     Total stockholders equity                                                       $    2,381,448
                                                                                       ============

</TABLE>


                   SELECTED CONSOLIDATED FINANCIAL INFORMATION

       The selected  financial data for the period from inception  (September 3,
1996)  through  March 31, 1997,  have been  derived  from the audited  financial
statements  of the  Company.  The  selected  financial  data for the nine months
ending December 31, 1997 is derived from the unaudited  financial  statements of
the  Company.  The  unaudited  financial  statements  include  all  adjustments,
consisting  of only normal  recurring  adjustments,  that the Company  considers
necessary  for a fair  presentation  of the  financial  position  and results of
operations  for these  periods.  Operating  results  for the nine  months  ended
December 31, 1997 are not necessarily  indicative of the operating  results that
may be  expected  for the  entire  fiscal  year  ending  March  31,  1998.  This
information  should be read in  conjunction  with the Financial  Statements  and
"Management's  Discussion  and  Analysis  of  Financial  Condition  or  Plan  of
Operations."



<PAGE>




ITEM 21.       Executive Compensation

         Below is the aggregate annual  remuneration of each of the highest paid
persons who are officers or directors of the Company  during the Company's  last
fiscal year. The Company's fiscal year end was March 31, 1997.

<TABLE>
<CAPTION>
                                             Summary Compensation Table


================== ==================================================== =======================================================
                                   Annual Compensation                                  Long-Term Compensation
                                                                        ---------------------------- ==========================
                                                                                   Awards                     Payouts
================== --------- ------------ ------------ ---------------- --------------- ------------ ------------- ============

                                                                                           Securi-
                                                                                            ties
                   March                                    Other                          Under-                       All
                      31                                   Annual         Restricted        lying        LTIP          Other
Name and           Fiscal       Salary        Bonus        Compen-           Stock        Options/      Payouts        Com-
Principal           Year          ($)          ($)         sation          Award(s)         SARs              ($)     pensa-
Position                                                     ($)              ($)            (#)                       tion
                                                                                                                        ($)
================== --------- ------------ ------------ ---------------- --------------- ------------ ------------- ============
<S>                <C>       <C>              <C>             <C>              <C>          <C>          <C>           <C>        
Douglas Shane
Hackett*           1997      $85,500      N/A                 N/A
Executive Vice                                                          N/A             N/A          N/A           N/A
President

================== --------- ------------ ------------ ---------------- --------------- ------------ ------------- ============
James S. Byrd
Chairman**         1997      $85,500          N/A             N/A              N/A          N/A          N/A           N/A
================== ========= ============ ============ ================ =============== ============ ============= ============
James J. Francis
Vice President     1997      $59,500          N/A             N/A              N/A          N/A          N/A           N/A

================== ========= ============ ============ ================ =============== ============ ============= ============
</TABLE>


The Company did not provide any  additional  compensation  to its  directors  or
executive officers. No options were granted to such officers or directors in the
last fiscal year.


Employment Agreements

         The Company has entered into the employment agreements described below:

Roger C. Royce

         Employment  Agreement on July 28, 1997. Under the Employment  Agreement
Royce serves as Chairman,  President and Chief Executive Officer of the Company.
As  compensation  for his services,  Royce receives a base salary of $25,000 per
month,  subject to an annual 5% increase.  In the event of a cash flow  shortage
after the  Company's  credit  line has been  exhausted,  the base  salary may be
reduced to $15,000 per month.  Royce is entitled to a cash bonus equal to 10% of
the  Company's  net  earnings  before  taxes and before  deductions  for bonuses
("pre-tax profits"),  not to exceed $200,000.  Royce is also entitled to receive



<PAGE>

an additional  bonus in the event that the Company's  pre-tax  profits exceed $5
million, on a sliding scale. The additional bonus is to be paid in a combination
of cash and stock options ( percentages  to be determined by the Board) with the
following net values:  for pre-tax profits between $5 and $6 million:  $250,000;
for pre-tax profits between $6 and $7 million:  $350,000; for pre-tax profits in
excess of $7 million: $500,000. Royce is entitled to participate in all employee
benefit plans available to Fortune  Marketing  employees and is entitled to five
weeks of paid vacation per year. He also receives a total of $2,400.00 per month
of additional  benefits  including an  automobile  allowance,  an  entertainment
allowance and a club  membership.  The term of the Employment  Agreement is five
years unless  earlier  terminated  according  to its terms.  Royce is subject to
certain  non-solicitation  and  non-competition  provisions under the Employment
Agreement.

Douglas S. Hackett

         Employment   Agreement  on  February  7,  1997.  Under  the  Employment
Agreement,  Hackett  serves as Executive  Vice  President and is Director of the
Company.  As compensation  for his services,  Hackett  receives a base salary of
$25,000 per month, subject to an annual 5% increase. In the event of a cash flow
shortage after the Company's credit line has been exhausted, the base salary may
be reduced to $15,000  per month.  Hackett is  entitled to a cash bonus equal to
10% the Company's pre-tax profits, not to exceed $200,000,  however.  Hackett is
also  entitled to receive an  additional  bonus in the event that the  Company's
pre-tax profits exceed $5 million,  on a sliding scale.  The additional bonus is
to be paid in a combination of cash and stock options (percentages determined by
the Board) with the following net values:  for pre-tax profits between $5 and $6
million:  $250,000; for pre-tax profits between $6 and $7 million: $350,000; for
pre-tax  profits  in excess of $7  million:  $500,000.  Hackett is  entitled  to
participate  in all  employee  benefit  plans  available  to  Fortune  Marketing
employees  and is  entitled  to five weeks of paid  vacation  per year.  He also
receives a total of  approximately  $2,400.00 per month of  additional  benefits
including a automobile allowance,  a monthly entertainment  allowance and a club
membership.  The term of the  Employment  Agreement is five years unless earlier
terminated   according   to  its   terms.   Hackett   is   subject   to  certain
non-solicitation and non-competition provisions under the Employment Agreement.

James S. Byrd, Jr.

         Upon the  resignation  of James  Byrd as  Chairman  of the  Board as of
December  31,  1997,  the  Company  agreed  to  continue  using  the  legal  and
acquisition expertise of Mr. Byrd who was a cofounder of the Company.  Under the
new  Consulting  Agreement  which  replaced  Mr.  Byrd's  five  year  employment
contract, the Company agreed that Mr. Byrd will continue to act as the Company's
active  legal   counsel,   consult  in  matters  of  corporate   finance,   seek
acquisitions,  develop  shareholder stock appreciation  programs and promote the
Company.  It is anticipated  that this  arrangement  will have a minimum term of
four years and he will receive a fee of $15,000.00 per month.  Further, Mr. Byrd
will participate in a pro-rata "stock lock up" which is unanimously agreed to by
the  Company's  major  shareholders.  Mr.  Byrd  will  also  receive  the sum of
$5,000.00  per month in a non  compete  agreement  in which he has agreed to not
involve  himself in forming or working with any company which competes in anyway
with the Fortune Companies.




<PAGE>
ITEM 22.       FINANCIAL STATEMENTS





                              Financial Statements


                         FORTUNE FINANCIAL SYSTEMS, INC.
                              AND SUBSID\8trIARIES

                                    March 31,





<PAGE>


                FORTUNE FINANCIAL SYSTEMS, INC. AND SUBSIDIARIES

                        Consolidated Financial Statements

                                 March 31, 1997


                   (With Independent Auditors' Report Thereon)












<PAGE>








                FORTUNE FINANCIAL SYSTEMS, INC. AND SUBSIDIARIES

                                Table of Contents

                                 March 31, 1997




Independent Auditors' Report...............................................1


      Consolidated Balance Sheet...........................................2

      Consolidated Statement of Operations.................................3

      Consolidated Statement of Stockholders' Equity.......................4

      Consolidated Statement of Cash Flows.................................5


Notes to Consolidated Financial Statements.................................6


<PAGE>


                          Independent Auditors' Report


To the Board of Directors and Stockholders
Fortune Financial Systems, Inc. and Subsidiaries:

We have audited the accompanying consolidated balance sheet of Fortune Financial
Systems,   Inc.  and  Subsidiaries  as  of  March  31,  1997,  and  the  related
consolidated  statement of operations,  stockholders'  equity and cash flows for
the period from  inception  (September 3, 1996)  through  March 31, 1997.  These
consolidated  financial  statements  are  the  responsibility  of the  Company's
management.  Our  responsibility is to express an opinion on these  consolidated
financial statements based on our audit.

We conducted our audit in accordance with generally accepted auditing standards.
Those standards  require that we plan and perform the audit to obtain reasonable
assurance   about  whether  the  financial   statements  are  free  of  material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audit provides a reasonable basis for our opinion.

In our opinion, the consolidated  financial statements referred to above present
fairly, in all material  respects,  the financial  position of Fortune Financial
Systems,  Inc. and Subsidiaries,  as of March 31, 1997, and the results of their
operations  and their cash flows for the period  from  inception  (September  3,
1996) through March 31, 1997 in conformity  with generally  accepted  accounting
principles.




May 20, 1997
Maitland, Florida

<PAGE>
                FORTUNE FINANCIAL SYSTEMS, INC. AND SUBSIDIARIES

                           Consolidated Balance Sheet

                                 March 31, 1997

                                     ASSETS


Current assets:
    Cash                                                        $        73,593
    Finance contracts receivable, less
       allowance for collection losses of $200,000 (note 6)           1,373,756
    Other accounts receivable                                           152,544
    Inventory                                                            95,215
    Prepaid expenses                                                    184,780
                                                                        -------

           Total current assets                                       1,879,888
                                                                      ---------

Property and equipment, net (note 2)                                    165,060

Merchant deposits                                                       140,195
Other assets                                                             15,588
                                                                         ------

           Total assets                                         $     2,200,731
                                                                ===============

                    LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
    Accounts payable and accrued expenses                       $       570,164
    Note payable and line of credit (note 5)                             77,064
    Income taxes  payable                                               330,000
                                                                        -------

           Total current liabilities                                    977,228
                                                                        -------

Stockholders' equity:
    Common stock, 25,000,000 shares authorized;
       .001 par value; 17,315,253 issued and outstanding                 17,315
    Additional paid in capital                                        3,890,790
    Stock subscriptions receivable                                  (3,300,000)
    Retained earnings                                                   615,398
                                                                        -------

           Total stockholders' equity                                 1,223,503
                                                                      ---------

           Total liabilities and stockholders' equity           $     2,200,731
                                                                ===============

See accompanying notes to consolidated financial statements.


                                       2
<PAGE>


                FORTUNE FINANCIAL SYSTEMS, INC. AND SUBSIDIARIES

                      Consolidated Statement of Operations

    For the period from inception (September 3, 1996) through March 31, 1997




Sales of products and services                         $  5,762,534
Cost of sales                                             3,366,413
                                                           --------

       Gross profit                                       2,396,121

General and administrative expenses                       1,450,723
                                                           --------

       Net income before income taxes                       945,398
                                                            -------

Income taxes (note 4)                                       330,000
                                                            -------

       Net income                                      $    615,398
                                                       ============

       Net income per share (note 3)                   $       0.06
                                                       ============













See accompanying notes to consolidated financial statements.


                                       3
<PAGE>



<TABLE>
                FORTUNE FINANCIAL SYSTEMS, INC. AND SUBSIDIARIES

                 Consolidated Statement of Stockholders' Equity

    For the period from inception (September 3, 1996) through March 31, 1997

<CAPTION>

                                                                       Additional      Stock
                                                        Common Stock    Paid in    Subscriptions       Retained
                                              Shares         $          Capital      Receivable        Earnings            Total
                                              ------         -          -------      ----------        --------            -----

<S>                                          <C>         <C>          <C>           <C>             <C>                <C>          
Balances,   September 3, 1996                6,000,000   $   6,000    $    94,000   $          -    $          -       $     100,000
                                                                                                            
Recapitalization, including impact of
   reverse acquisition                       1,903,203       1,903              -              -               -               1,903

Shares issued in exchange for services       3,100,000       3,100      2,996,900     (3,000,000)              -                   -

Shares issued in share for share exchange    1,060,000       1,060         66,940                                             68,000
                                                                                               -               -

Issuance of common stock                     5,252,050       5,252        653,507       (300,000)              -             358,759

Capital contribution                                 -           -         79,443              -               -              79,443

Net income                                           -           -              -              -         615,398           1,223,503
                                            ----------  ----------    -----------   ------------    ------------        ------------
Balances, March 31, 1997                    17,315,253  $   17,315    $ 3,890,790   $ (3,300,000)   $    615,398        $  1,223,503
                                            ==========  ==========    ===========   ============    ============        ============
</TABLE>
See accompanying notes to consolidated financial statements.


                                       4
<PAGE>

                FORTUNE FINANCIAL SYSTEMS, INC. AND SUBSIDIARIES

                      Consolidated Statement of Cash Flows

    For the period from inception (September 3, 1996) through March 31, 1997






Cash flows from operating activities:
     Net income                                            $         615,938
     Adjustments to reconcile net income to net cash
       provided by operating activities:
        Depreciation
                                                                       3,770
        Cash provided by (used for) changes in assets
            and
        liabilities:
              Finance contract and other receivables              (1,526,300)
              Inventories                                            (95,215)
              Prepaid expenses                                      (184,780)
              Accounts payable accrued expenses                      572,067
              Income taxes payable                                   330,000
              Other assets                                          (155,783)
                                                           -----------------

           Net cash used in operating activities                    (440,843)
                                                           -----------------

Cash flows from investing activities:
     Additions to property and equipment                            (168,830)
                                                           -----------------

           Net cash used in investing activities                    (168,830)
                                                           -----------------

Cash flows from financing activities:
     Proceeds from sale of common stock                              606,202
     Proceeds from long-term debt                                     77,064
                                                           -----------------

           Net cash provided by financing activities                 683,266
                                                           -----------------

           Net increase in cash and cash equivalents                  73,593

Cash and cash equivalents, beginning of period                             -
                                                           -----------------
Cash and cash equivalents, end of period                   $          73,593
                                                           =================

Supplemental disclosures of cash flow information:
     Cash paid for interest                                $               -
                                                           ================= 

     Income taxes paid                                     $               -
                                                           =================


See accompanying notes to consolidated financial statements.



                                       5
<PAGE>


                FORTUNE FINANCIAL SYSTEMS, INC. AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                                 March 31, 1997


(1)  Organization and Significant Accounting Policies
     ------------------------------------------------

(a)  Organization
     ------------

     The accompanying  consolidated financial statements include the accounts of
     Fortune  Financial  Systems,  Inc.  (Fortune or the Company) and its wholly
     owned  subsidiaries,   Fortune  21,  Inc.  (Fortune  21)  and  Professional
     Marketing, Inc. All significant intercompany balances and transactions have
     been eliminated in consolidation.

     U.S. Medical Services,  Inc. (USMS) was incorporated on June 6, 1994 in the
     State of Nevada with capital stock of 25,000,000 shares with no par value.

     Fortune  21 was  incorporated  under  the laws of the State of  Florida  on
     September 3, 1996. It provides financial and business training services.

     On  September  10,  1996,  Fortune  agreed to exchange  shares with USMS, a
     Nevada public company.  Accordingly,  Fortune 21 exchanged 6,000,000 shares
     of the company stock for 6,000,000 of USMS stock in a business  combination
     accounted  for as a reverse  acquisition.  During  the  period  USMS was in
     existence prior to the reverse acquisition,  its only activity was to raise
     equity  capital.  For  accounting  purposes,  the  reverse  acquisition  is
     reflected  as if Fortune  issued its stock  (6,000,000  shares) for the net
     assets of USMS. The net assets of USMS were not adjusted in connection with
     the reverse acquisition since they were monetary in nature. Coincident with
     the  reverse  acquisition,  USMS  changed  its  name to  Fortune  Financial
     Systems, Inc.

     Performance  Link,  Inc.  (Performance)  was  incorporated  in 1994 for the
     purpose of providing business and financial services.

     On September 30, 1996,  Fortune  acquired the net assets of  Performance in
     exchange for 1,025,000 shares of stock. This business  acquisition has been
     accounted for as a purchase  transaction,  and accordingly,  the assets and
     liabilities  of  Performance   have  been  reflected  in  the  accompanying
     consolidated  financial  statements at fair market value.  The accompanying
     statements of operations  include the results of operations of  Performance
     subsequent  to  the   acquisition   date.   Coincident  with  the  business
     combination, Performance changed its name to Fortune 21, Inc.

                                                                     (Continued)
                                       6

<PAGE>
                FORTUNE FINANCIAL SYSTEMS, INC. AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

(1),     Continued

     On  March  31,  1997,  Fortune  acquired  the net  assets  of  Professional
     Marketing  International  in exchange for 1,060,000  shares of stock.  This
     business combination has been accounted for as a purchase transaction,  and
     accordingly,   the  assets  and  liabilities  of   Professional   Marketing
     International  as of March 31, 1997 have been reflected in the accompanying
     consolidated   balance  sheet  at  fair  market  value.   The  accompanying
     consolidated  statement  of  operations  does not  include  the  results of
     operations of Professional Marketing  International because the acquisition
     occurred on March 31,  1997.  These  operations  will be  accounted  for by
     Fortune prospectively.

(b)  Revenue recognition
     -------------------

     The  principal  sources of revenues  are derived  from the sale of business
     training  products and services,  and are  recognized  when the products or
     services are delivered.

(c)  Cash flows
     ----------

     The Company considers all investments, originally purchased with a maturity
     of three months or less, to be cash equivalents.

(d)  Property and equipment
     ----------------------

     Property and equipment  acquired through the acquisition of other companies
     is recorded at the  predecessor  Company's  net book value prior to date of
     acquisition.  All  other  property  and  equipment  is  recorded  at  cost.
     Depreciation  is  calculated  using  the  straight-line   method  over  the
     following estimated useful lives:

                  Furniture and equipment            5 years
                  Leasehold improvements             7 years

(e)  Inventory
     ---------

     Inventory  consists of product supplies such as books and tapes.  Inventory
     is stated at cost or the first-in, first-out method.


                                                                     (Continued)


                                       7
<PAGE>


                FORTUNE FINANCIAL SYSTEMS, INC. AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

(1),     Continued

(f)  Income taxes
     ------------

     Deferred  tax  assets and  liabilities  are  recognized  for the future tax
     consequences  attributable to differences  between the financial  statement
     carrying  amounts of existing assets and  liabilities and their  respective
     tax bases.  Deferred tax assets and  liabilities are measured using enacted
     tax rates  expected to apply to taxable  income in the years in which those
     temporary  differences are expected to be recovered or settled.  The effect
     on  deferred  tax  assets  and  liabilities  of a  change  in tax  rates is
     recognized in income in the period that includes the enactment date.

(g)  Use of Estimates
     ----------------

     Management  of the  Company  has made  certain  estimates  and  assumptions
     relating to the reporting of assets and  liabilities  and the disclosure of
     contingent assets and liabilities to prepare these financial  statements in
     conformity with generally accepted  accounting  principles.  Actual results
     could differ from those estimates.

(h)  Concentration of Credit Risk and Fair Value of Financial Instruments
     --------------------------------------------------------------------

     The  carrying  amount  reported  in the  balance  sheet for cash,  accounts
     receivable,  accounts payable and accrued expenses  approximates fair value
     because  of  the  immediate  or  short-term  maturity  of  these  financial
     instruments. Financial instruments which potentially subject the Company to
     concentrations  of  credit  risk  consist  principally  of trade  and other
     accounts receivable which amount to approximately  $1,500,000.  The Company
     performs  periodic credit  evaluations of its trade customers and generally
     does not require collateral.

(2)       Property and Equipment
          ----------------------

At March 31, 1997, furniture and equipment consist of the following:



            Furniture and equipment                             $   127,509
            Leasehold improvements                                   41,321
                                                                -----------

                                                                    168,830

            Less accumulated depreciation                             3,770
                                                                -----------


                                                                $   165,060
                                                                ===========

                                       8
<PAGE>

                FORTUNE FINANCIAL SYSTEMS, INC. AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements



(3)      Net Income Per Share
         --------------------

Net income per share is based on the  weighted  average  shares  outstanding  of
10,489,047 for the period from  inception  (September 3, 1996) through March 31,
1997.  For  purposes  of  computing  the  weighted   average  number  of  shares
outstanding,  the number of shares of Fortune 21 stock  outstanding prior to the
business  combination with the Company has been adjusted as if the conversion of
those shares took place on September 3, 1996.


(4)       Income Taxes
          ------------

Income tax expense for the period ended March 31, 1997 consist of:

                            Current            Deferred            Total

            Federal        $   310,000            -             $  310,000
            State               20,000            -                 20,000
                           -----------        -----------       ----------

                           $   330,000            -             $  330,000
                           ===========        ===========       ==========



Income tax expense (benefit)  attributable to income from continuing  operations
differed from the amount  computed by applying the U.S.  federal income tax rate
of 34% to income  (loss) from  continuing  operations  before  income taxes as a
result of the following:

           Computed "expected" tax expense                     $     320,000
           Increase in income tax expense resulting from:
               State and local income taxes, net of federal
                  income tax benefit                                  30,000
               Other                                                 (20,000)
                                                                     ------- 

                                                               $     330,000
                                                               =============

                                       9
<PAGE>




                FORTUNE FINANCIAL SYSTEMS, INC. AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements




(5)       Note Payable and Line of Credit
          -------------------------------

Note payable and line of credit consist of the following:



        Line of credit payable to bank (with borrowings up to 
           $35,000),  bearing interest at the banks prime rate,
           plus 1% renewable annually                              $  27,064
        Note payable to individual, bearing interest at 10% 
           due in  September, 1997                                    50,000
                                                                      ------

                                                                   $  77,064
                                                                   =========

(6)       Subsequent Events
          -----------------

     Acquisition
     -----------

     On May 2, 1997,  Fortune  acquired the net assets of Internet  Development,
     Inc.  based in Orem,  Utah. The  acquisition  was made in a share for share
     exchange  accounted for on a purchase  transaction  in which Fortune issued
     250,000 shares. Up to an additional 750,000 shares of stock could be earned
     by the sellers if the acquired company achieves certain income levels.


     Assignment of Accounts Receivable
     ---------------------------------

     In April 1997, the Company entered into an agreement with a finance company
     to assign an  undivided  interest in its  portfolio  of finance  contracts,
     subject  to  limited  recourse  provisions,  in an  amount  not to exceed $
     1,500,000.

     The  assignment of said contracts was used to secure an advance of $501,000
     which was used for working capital.



                                       10

<PAGE>


                         FORTUNE FINANCIAL SYSTEMS, INC.

                                       AND

                                  SUBSIDIARIES


                        Consolidated Financial Statements

                                December 31, 1997
                                   (Unaudited)



<PAGE>

<TABLE>
<CAPTION>

                FORTUNE FINANCIAL SYSTEMS, INC. AND SUBSIDIARIES
                           Consolidated Balance Sheet
                                December 31, 1997
                                   (Unaudited)

                                     ASSETS
                                     ------

Current assets:
<S>                                                                      <C>                  
       Cash and cash equivalents                                         $             692,077
       Accounts receivable, less allowances of $62,080                                 836,404
       Current portion of finance contracts receivable, less
            allowances of  $214,633                                                    310,350
       Receivable from an officer                                                        2,724
       Inventory                                                                        60,995
       Prepaid assets                                                                  102,443
                                                                                 -------------
                  Total current assets                                               2,004,993

Furniture and equipment, net                                                           497,815
Finance contracts receivable, less current portion and
       allowances of $107,317                                                          155,174
Note receivable from stockholder                                                     3,005,734
Merchant deposits      317,754
Other assets                                                                            25,534
Goodwill                                                                               200,000
                                                                                 -------------

                                                                         $           6,207,004
                                                                                  ============

                      LIABILITIES AND STOCKHOLDERS' EQUITY
                      ------------------------------------

Current liabilities:
       Accounts payable$                                                             1,175,245
       Refunds payable                                                                 382,680
       Accrued expenses                                                                232,792
       Commissions payable                                                             177,425
       Income taxes payable                                                             50,000
       Notes payable and line of credit                                                197,414
                                                                                 -------------
                  Total current liabilities                                          2,515,556
                                                                                 -------------

5% Convertible series "A" preferred stock, convertible into 
       common stock or a note payable, cumulative, aggregate 
       liquidation preference of $2,200,000; 5,000,000 shares 
       authorized; .001 par value; 20,000 shares issued and outstanding              1,310,000
                                                                                  ------------

Commitments (note 5)

Stockholders' equity:
       Common stock, 100,000,000 shares authorized;
            .001 par value; 19,957,253 shares issued and outstanding                    19,957
       Additional paid in capital                                                    5,298,081
       Warrants outstanding                                                            300,000
       Stock subscriptions receivable                                               (3,300,000)
       Retained earnings                                                                63,410
                                                                                 -------------
                  Total stockholders' equity                                         2,381,448
                                                                                 -------------

                                                                         $           6,207,004
                                                                                 =============
</TABLE>

See accompanying notes to consolidated financial statements.


<PAGE>

                FORTUNE FINANCIAL SYSTEMS, INC. AND SUBSIDIARIES
                      Consolidated Statement of Operations
                   For the nine months ended December 31, 1997
                                   (Unaudited)



Sales of products and services                               $      18,996,191
Cost of sales                                                       14,428,246
                                                              ----------------

       Gross profit                                                  4,567,945

Selling, general and administrative expenses                         5,620,951
                                                              ----------------

       Loss from operations                                         (1,053,006)

Other income (expense):
       Interest income                                                 162,804
       Management fee (note 7)                                          75,000
       Other income                                                      1,022
                                                              ----------------
            Total other income, net                                    238,826

       Loss before benefit for income tax                             (814,180)

Benefit for income taxes (note 4)                                     (280,000)
                                                              -----------------

       Net loss                                              $        (534,180)
                                                              =================

       Net loss applicable to common shares                  $        (551,988)
                                                              =================

       Net loss per common share (both basic and diluted)    $           (0.03)
                                                              =================


See accompanying notes to consolidated financial statements.



<PAGE>

<TABLE>
<CAPTION>
                FORTUNE FINANCIAL SYSTEMS, INC. AND SUBSIDIARIES
                      Consolidated Statement of Cash Flows
                   For the nine months ended December 31, 1997
                                   (Unaudited)

<S>                                                                     <C>                   
Cash flows from operating activities:
       Net loss                                                         $            (534,180)
       Adjustments to reconcile net loss to net
            cash used in operating activities:
                  Interest income on note receivable from stockholder                (159,384)
                  Depreciation                                                         37,398
                  Provision for doubtful accounts                                     584,030
                  Common stock issued for services                                      8,000
                  Changes in assets and liabilities:
                             Accounts receivable                                     (736,366)
                             Finance contracts receivable                            (987,474)
                             Receivable from an officer                                (2,724)
                             Inventory                                                (60,995)
                             Prepaid expenses                                        (102,443)
                             Other assets                                            (315,069)
                             Accounts payable                                       1,362,961
                             Refunds payable                                          382,680
                             Accrued expenses                                         115,687
                             Commissions payable                                      177,425
                             Income taxes payable                                    (280,000)
                                                                                -------------

                       Net cash used in operating activities                         (510,454)
                                                                                -------------

Cash flows from investing activities:
       Advances to stockholder                                                     (1,366,881)
       Purchases of furniture and equipment                                          (327,118)

                       Net cash used in investing activities                       (1,693,999)
                                                                                 ------------

Cash flows from financing activities:
       Proceeds from sale of preferred stock and warrants                           1,610,000
       Proceeds from sale of common stock                                           1,042,587
       Proceeds from issuance of debt                                                 840,414
       Repayments of debt                                                            (670,064)
                                                                                -------------

                       Net cash provided by financing activities                    2,822,937
                                                                                 ------------

Net increase in cash and cash equivalents                                             618,484

Cash and cash equivalents, beginning of period                                         73,593
                                                                               --------------

Cash and cash equivalents, end of period                                $             692,077
                                                                                =============

Supplemental disclosures of cash flow information:

       Cash paid for interest                                           $                   -
                                                                           ==================

       Income taxes paid                                                $                   -
                                                                           ==================
</TABLE>

See accompanying notes to consolidated financial statements.

<PAGE>
                FORTUNE FINANCIAL SYSTEMS, INC. AND SUBSIDIARIES
                 Consolidated Statement of Stockholders' Equity
                   For the nine months ended December 31, 1997
                                   (Unaudited)


<TABLE>
<CAPTION>
                                                                    Additional                     Stock
                                          Common Stock               Paid in      Warrants    Subscriptions  Retained
                                         Shares      Amount          Capital    Outstanding     Receivable    Earnings    Total
                                       -----------------------       -------    -----------     ----------    --------    -----

<S>                                    <C>         <C>          <C>                    <C>   <C>           <C>         <C>        
Balances, March 31, 1997               17,315,253  $    17,315  $  3,890,790             -   $(3,300,000)  $  615,398  $ 1,223,503

Shares issued for acquisition
         of business                    1,000,000        1,000       200,932             -             -            -      201,932

Shares issued in exchange
         for marketing rights           1,000,000        1,000       199,000             -             -            -      200,000

Issuance of common stock for cash         626,000          626       999,375             -             -            -    1,000,001

Shares issued in exchange
         for services                      16,000           16         7,984             -             -            -        8,000

Warrants outstanding                            -            -             -       300,000             -            -      300,000

Net loss                                        -            -             -             -             -     (534,180)    (534,180)

Preferred stock dividends                       -            -             -             -             -      (17,808)     (17,808)
                                      -----------  -----------  ------------  ------------  ------------   ----------  -----------

Balances, December 31, 1997            19,957,253  $    19,957  $  5,298,081  $    300,000  $ (3,300,000)  $  63 ,410  $ 2,381,448
                                      ===========  ===========  ============  ============  ============   ==========  ===========
</TABLE>


See accompanying notes to consolidated financial statements.

<PAGE>
                FORTUNE FINANCIAL SYSTEMS, INC. AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                               September 30, 1997
                                   (Unaudited)

(1)      Organization and Significant Accounting Policies
         ------------------------------------------------

         (a)   Organization
               ------------

               The accompanying  consolidated  financial  statements include the
               accounts  of Fortune  Financial  Systems,  Inc.  (Fortune  or the
               Company) and its wholly  owned  subsidiaries,  Fortune  Marketing
               International,   Inc.,  Professional  Marketing,  Inc.,  Internet
               Development,   Inc.  and  Success  Media,  Inc.  All  significant
               intercompany  balances and  transactions  have been eliminated in
               consolidation.

               On  April  1,  1997,  Fortune  entered  into  a  Stock  Sale  and
               Management Agreement, whereby, Fortune sold all of the issued and
               outstanding  common  stock of Fortune 21 to a company  owned by a
               former director and significant  shareholder of Fortune.  Fortune
               agreed to manage  Fortune 21 for a period of one year with annual
               renewals (See note 7).

               On  May  2,  1997,   Fortune   acquired  the  stock  of  Internet
               Development,  Inc.  (IDI) in  exchange  for  1,000,000  shares of
               common stock. This business combination has been accounted for as
               a  purchase   transaction,   and  accordingly,   the  assets  and
               liabilities  of IDI  have  been  reflected  in  the  accompanying
               Consolidated  Balance Sheet at fair market  value.  The estimated
               fair value of the assets acquired  approximate net book value and
               therefore,   no   goodwill   was   recorded.   The   accompanying
               Consolidated  Statement  of  Operations  includes  the results of
               operations of IDI subsequent to the acquisition date.

               Fortune has formed and incorporated  several other companies that
               provide related products or services or support the operations of
               other subsidiaries.

         (b)   Revenue recognition
               -------------------

               The  principal  sources of revenues  are derived from the sale of
               business training products and services,  and are recognized when
               the products or services are delivered.

         (c)   Cash flows
               ----------

               The Company considers all investments,  originally purchased with
               a maturity of three months or less, to be cash equivalents.

         (d)   Furniture and equipment
               -----------------------

               Furniture  and equipment  are recorded at cost.  Depreciation  is
               calculated  using the  straight-line  method over their estimated
               useful lives. Leasehold improvements are amortized over the terms
               of the respective  leases or the estimated  economic lives of the
               assets,  whichever is shorter.  The depreciation and amortization
               periods are as follows:
<PAGE>


                FORTUNE FINANCIAL SYSTEMS, INC. AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                               September 30, 1997
                                   (Unaudited)



                           Computer equipment                  2 - 5 years
                           Office equipment                    3 - 7 years
                           Leasehold improvements and other    5 - 33 years

         (e)   Inventories
               -----------

               Inventories  consist of product supplies such as books, tapes and
               software.  Inventories are stated at the lower of cost or market,
               cost being determined using the first-in, first-out method.

         (f)   Income taxes
               ------------

               Deferred tax assets and liabilities are recognized for the future
               tax   consequences   attributable  to  differences   between  the
               financial  statement  carrying  amounts  of  existing  assets and
               liabilities and their  respective tax bases.  Deferred tax assets
               and  liabilities are measured using enacted tax rates expected to
               apply when differences are expected to be realized or settled.

         (g)   Advertising
               -----------

               The Company  expenses the cost of advertising for seminars in the
               period the seminar occurs. For the nine months ended December 31,
               1997, advertising expense totaled approximately $1,170,000 and is
               included  in  cost  of  sales  in the  accompanying  Consolidated
               Statement of Operations.

         (h)   Finance Contracts Receivable
               ----------------------------

               The Company  offers a financing  option to purchase  its training
               products.  Generally,  the  amounts  financed  are  payable in 18
               monthly  installments at an annual interest rate of 18%. Interest
               is recognized when the monthly installment is received.

               A third  party  is used  to  service  and  collect  the  financed
               amounts.  The  third  party  is  paid on a fee  schedule  for the
               services performed.

               Management  performs  periodic  reviews of the performance of the
               portfolio  to  assess  collectability  and  the  adequacy  of the
               allowance for uncollectible  accounts.  For the nine months ended
               December 31, 1997  approximately  $4,000 in  contracts  have been
               written off as  uncollectible  and $326,000 has been expensed and
               included in selling, general and administrative expenses.

         (i)   Net Loss per Common Share
               -------------------------



                                                                     (Continued)
<PAGE>


                FORTUNE FINANCIAL SYSTEMS, INC. AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                               September 30, 1997
                                   (Unaudited)



               Basic net loss per common share ("Basic EPS")  excludes  dilution
               and is computed by dividing net loss  applicable to common shares
               by the  weighted  average  number  of common  shares  outstanding
               during the period.  Diluted net loss per common  share  ("Diluted
               EPS")  reflects  the  potential  dilution  that  could  occur  if
               contracts to issue common stock  including  preferred  stock were
               exercised or converted  into common  stock.  The  computation  of
               Diluted EPS does not assume  exercise or conversion of securities
               that  would have an  anti-dilutive  effect on net loss per common
               share.  Because the  Company  has  incurred a loss for the period
               presented,  no conversions  have been considered as they would be
               anti-dilutive,  thereby  decreasing  the net loss  applicable  to
               common shares.

               For the nine months  ended  December 31,  1997,  preferred  stock
               dividends of $17,808 have been added to the net loss to determine
               the net loss applicable to common shares.

               The weighted  average  number of common  shares  outstanding  was
               19,138,024.

         (j)   Use of estimates
               ----------------

               Management of Fortune has made certain  estimates and assumptions
               relating  to the  reporting  of assets  and  liabilities  and the
               disclosure of contingent  assets and liabilities to prepare these
               financial   statements  in  conformity  with  generally  accepted
               accounting  principles.  Actual  results  could differ from those
               estimates.

         (k)   Concentration of Credit Risk and Fair Value of Financial 
               ---------------------------------------------------------
               Instruments               
               -----------
               
               The carrying  amount reported in the  Consolidated  Balance Sheet
               for cash,  accounts  receivable,  accounts  payable  and  accrued
               expenses  approximates  fair value  because of the  immediate  or
               short-term  maturity of these  financial  instruments.  Financial
               instruments which  potentially  subject Fortune to concentrations
               of credit risk consist  principally  of accounts  receivable  and
               finance contracts receivable which are approximately  $1,686,000.
               Fortune  performs  periodic  credit   evaluations  of  its  trade
               customers and generally does not require collateral.

(2)      Furniture and Equipment
         -----------------------

         At December 31, 1997, furniture and equipment consist of the following:


                           Furniture and equipment                $468,638
                           Leasehold improvements                   87,462
                                                                    ------
                                                                   556,100
                           Less: accumulated depreciation and
                                 amortization                      (58,285)
                                                                   ------- 
                                                                  $497,815
                                                                  ========


                                                                     (Continued)
<PAGE>


                FORTUNE FINANCIAL SYSTEMS, INC. AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                               September 30, 1997
                                   (Unaudited)



(3)      Notes Payable
         -------------

         At December 31, 1997, notes payable consist of the following:

                   Unsecured bank line of credit, interest at
                        prime rate plus 2% (10.5% at
                        December 31, 1997), due on demand       $       25,414
                   Note payable to a shareholder and
                        director issued October 16, 1997,
                        due on demand                                   94,500
                   Note payable to a shareholder issued
                        October 16, 1997, due on demand                 25,250
                   Note payable to a shareholder, officer
                        and director issued October 16, 1997,
                        due on demand                                   52,250
                                                                        ------

                                                                $      197,414
                                                                ==============

         All notes from  shareholders,  officers  and  directors  are short term
         bridge  loans which carry no interest  rate due to the  expected  short
         term nature of these notes.

(4)      Income Taxes
         ------------

         Income tax benefit for the none months ended December 31, 1997 consists
         of the following:

                           Federal                               $  (268,000)
                           State                                     (12,000)
                                                                 -----------

                                                                 $  (280,000)
                                                                 =========== 

         The  Company  is on a  calendar  year for tax  purposes  and a March 31
         fiscal  year  for  financial  reporting   purposes.   The  tax  benefit
         represents the amount by which the tax calendar year 1997 tax liability
         will be reduced.

         Income tax benefit  attributable to income from  continuing  operations
         differed from the amount  computed by applying the U.S.  Federal income
         tax rate of 34% to income  from  continuing  operations  before  income
         taxes as a result of the following:

                   Computed "expected" tax benefit               $  (276,800)
                   Increase in income tax benefit
                        resulting from:


                                                                     (Continued)

<PAGE>


                FORTUNE FINANCIAL SYSTEMS, INC. AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                               September 30, 1997
                                   (Unaudited)



                              State and local income benefit,
                                   net of Federal income tax
                                   benefit                            (3,200)
                                                                      ------ 

                                                                 $  (280,000)
                                                                 =========== 

(5)      Commitments
         -----------

         Fortune leases various office and warehouse  space, and equipment under
         noncancelable  operating  leases which expire in various years to 2003.
         Management expects that, in the normal course of business,  leases that
         expire will be renewed or replaced by other leases.

         Aggregate future minimum rental  commitments  under these leases are as
         follows:

                  Year ending March 31,
                           1999                                $       349,000
                           2000                                        342,000
                           2001                                        207,000
                           2002                                         85,000
                           2003                                         29,000
                                                                   -----------
                                Total minimum lease payments   $     1,012,000
                                                                     =========

         Lease payments charged to selling,  general and administrative  expense
         in the  Consolidated  Statement of Operations for the nine months ended
         December 31, 1997 amounted to approximately $173,000.

(6)      Supplemental Statement of Operations Information
         ------------------------------------------------

         All of  Fortune's  acquisitions  have  been  accounted  for  using  the
         purchase method.

         The following unaudited pro forma acquisition information reflects what
         Fortune's results of operations would have been on a consolidated basis
         had the  purchase  of IDI  occurred  on April 1,  1997.  The pro  forma
         results have been  prepared for  comparative  purposes  only and do not
         purport  to  be   indicative  of  what  would  have  occurred  had  the
         acquisitions been made at the beginning of the period or of the results
         which may occur in the future.

                                Unaudited Pro Forma Results of Operations

                           Net revenues                      $       19,396,900
                           Loss from operations                        (958,859)
                           Net loss                                    (176,762)
                           Net loss per common share         $            (0.01)

                                                                     (Continued)

<PAGE>


                FORTUNE FINANCIAL SYSTEMS, INC. AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                               September 30, 1997
                                   (Unaudited)



(7)      Related Party Transactions
         --------------------------

         On April 1, 1997,  Fortune  entered  into a Stock  Sale and  Management
         Agreement,  whereby,  Fortune  sold all of the issued  and  outstanding
         common  stock of Fortune  21 to a company  owned by a  stockholder  and
         former  Chairman of the Board for a $1,484,912  note. The note is for a
         seven  year  period  with  quarterly   principal  payments  of  $74,246
         beginning  April 1, 1999.  Interest  at the rate of 10% was charged for
         the  first  six  months  and  8% per  year  thereafter  and is  payable
         quarterly  starting January 2, 1998.  Fortune receives a management fee
         of  $10,000  per month for the first six  months  and  $5,000 per month
         thereafter.

         Additionally, Fortune entered into an agreement to provide Fortune 21 a
         revolving  line of  credit.  The line is for a five  year  period  that
         matures on March 31, 2002. No principal payments are required until the
         fifth year at which time  quarterly  payments equal to one forth of the
         outstanding  balance must be made and no additional  borrowings  can be
         made in the fifth  year.  Interest  on the line is at 10% for the first
         six months and 8% thereafter and is calculated quarterly on the average
         outstanding  balance  during the  quarter.  As of  December  31,  1997,
         $1,361,438 has been drawn on the line with accrued interest of $159,384
         due on the note and line of credit.

         The  total  notes  receivable  and  accrued  interest  under  these two
         agreements  was  $3,005,734 as of December 31, 1997,  and is secured by
         1,500,000   shares  of  common   stock  of  the  Company  held  by  the
         stockholder.

         Office/warehouse  space,  furniture and equipment for the operations in
         Florida is rented from Fortune 21. The amount charged is  approximately
         $3,800 per month. Total payments for the nine months ended December 31,
         1997 are approximately $15,000.

(8)      Supplemental Cash Flow Information
         ----------------------------------

         The following  table  supplements  the  Consolidated  Statement of Cash
         Flows and sets forth information relating to Fortune's  acquisitions of
         certain businesses and sale of Fortune 21:

                           Fair value of assets acquired       $         184,010
                           Liabilities assumed                            25,105
                           Related party notes receivable
                                on sale of Fortune 21                  1,479,469

(9)      Joint Venture Agreement
         -----------------------

         On December 1, 1997 a joint  venture  agreement  was entered into among
         First Resource,  Inc. (FRI, a wholly-owned  subsidiary of the Company),
         Blair  Investment  Properties,  Inc. (Blair) and Home Buyers of America


                                                                     (Continued)

<PAGE>


                FORTUNE FINANCIAL SYSTEMS, INC. AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                               September 30, 1997
                                   (Unaudited)



         (HBA) to develop a marketing program for the sale of training seminars,
         coaching and  materials on how to make money buying real estate.  Blair
         and HBA will  contribute  $400,000 to the  venture to offset  marketing
         costs. FRI will market,  operate and manage the program. The parties to
         the  agreement  will split any net profits and bear any losses on a 50%
         basis to FRI and 50% basis to Blair and HBA. Net profits are defined as
         all revenues generated as a result of the program less all direct costs
         and a reasonable  allocation of certain overhead costs, as defined, for
         managing the program.  The agreement is for a five-year  period but can
         be cancelled at anytime by either party.  If expiration or  termination
         cancels the agreement none of the parties can  participate in a similar
         program anywhere in the United States for a two-year period.

         As of December 31, 1997,  Blair and HBA had contributed  $150,000 which
         was used to offset marketing costs and has accordingly  reduced cost of
         sales expense in the accompanying Consolidated Statement of Operations.

(10)     Capital Transactions
         --------------------

         Preferred Stock
         The  Company   entered  into  a   $20,000,000   credit   facility  (the
         "Agreement") dated October 28, 1997, which was ultimately contingent on
         the Company  becoming  effective on a  registration  statement with the
         Securities and Exchange Commission no later than 120 days subsequent to
         the initial  closing  date.  On October 28,  1997,  the Company  issued
         20,000 shares of its 5% Convertible  Series A Preferred Stock (Series A
         Preferred  Stock) and  Warrants  to purchase  500,000  shares of Common
         Stock for a net cash  consideration  of  $1,610,000  ($2,000,000  gross
         proceeds less direct  offering  costs of $390,000).  The Warrants allow
         the  Investors  to purchase an  aggregate  of 500,000  shares of Common
         Stock for three years at the following prices:  (i) 250,000 shares at a
         price of $5.00 per share,  and (ii) 250,000  shares at a price of $6.00
         per  share.  Of the  net  cash  consideration  received,  $300,000  was
         assigned as the value of the warrants.

         Effective March 27, 1998, the agreement was amended. As provided for by
         the  amendment,  the parties  agree that neither of them would have the
         obligation  to  purchase  or sell  additional  shares  of the  Series A
         Preferred Stock. All penalties, defaults and price adjustments provided
         for under the  October  Agreement  were  waived  under the terms of the
         Amendment.  The Company  remains  obligated  to use its best efforts to
         process  expeditiously  a  registration   statement.  In  the  event  a
         registration  statement does not become  effective by July 27, 1998, or
         in the  alternative,  if the  Company or other  persons are not able to
         provide the Selling Security Holders with shares of Common Stock of the
         Company  which would have the rights and benefits  comparable to shares
         of Common  Stock  registered  under the  Securities  Act,  the  Selling
         Security  Holders  would have the right to put their shares of Series A
         Preferred  Stock at stated value plus accrued and unpaid  dividends and
         foreclose on collateral provided to them under the October Agreement.

         The Selling  Security  Holders  agreed to extend to the Company a grace
         period  of 60 days from the end of July 27,  1998 in which the  Company
         would  have the  right  to  exercise  a  redemption  option  and make a
         one-time  payment  equal to 120% of the stated  value of the  Preferred
         Stock  to be  acquired.  At  such  time as the  registration  statement
         becomes effective,  the Company also has a right to a redemption option
         to acquire 10% of the Series A Preferred  Stock on a monthly basis over
         


                                                                     (Continued)

<PAGE>


                FORTUNE FINANCIAL SYSTEMS, INC. AND SUBSIDIARIES

                   Notes to Consolidated Financial Statements

                               September 30, 1997
                                   (Unaudited)




         a 10-month period (i.e.,  2,000 shares of Series A Preferred Stock each
         month) at a redemption price of 120% of the stated value of such shares
         of Series A Preferred Stock. In addition, on or prior to the earlier of
         July 27, 1998 or the date a registration  statement becomes  effective,
         the  Company  will have the right to redeem,  in whole or in part,  and
         from time to time,  the Series A Preferred  Stock at 110% of the stated
         value of the Series A Preferred  Stock and  without  payment of accrued
         but unpaid dividends.

         As  modified  by the  Amendment,  at the option of each of the  Selling
         Security Holders,  the Series A Preferred Stock may be converted at any
         time into shares of the  Company's  Common Stock equal in number to the
         amount to be determined by dividing  $100.00  (representing  the stated
         value  thereof) by a  percentage  of the average  closing  price of the
         Company's Common Stock over the 10-day trading period ending on the day
         prior to the conversion of the Series A Preferred Stock less a discount
         of 17%. The Selling Security Holders,  however,  have agreed to convert
         not more than 10% of the  Series A  Preferred  Stock  during any 30-day
         period for a total of 10 months  beginning  on the  earlier of the date
         hereof or the date of effectiveness of a Registration Statement.

         Common Stock
         On May 2, 1997, Fortune purchased Internet  Development,  Inc. (IDI) in
         exchange for 1,000,000  shares of common stock. The stock was valued at
         fair market  value.  The  estimated  fair value of the assets  acquired
         approximate net book value and therefore, no goodwill was recorded.

         On July 2, 1997,  Fortune  issued 10,000 shares of common stock as part
         of a short-term loan agreement. The Company recorded $2,000 in the note
         receivable from stockholder related to this issuance.

         On July 14, 1997, Fortune purchased Gateway  Management  International,
         Inc., an  educational  and  distribution  company,  which has marketing
         rights to various  educational  materials  in  exchange  for  1,000,000
         shares of common  stock.  The stock was valued based upon the estimated
         fair value of the assets acquired which  consisted  solely of marketing
         rights and is classified as Goodwill on the Consolidated Balance Sheet.
         Management  believes that no impairment of the value has occurred since
         the date of  acquisition.  Subsequent to the purchase,  Gateway's  sole
         shareholder became the CEO and President of Fortune.

         On July 25, 1997,  Fortune  sold  625,000  shares of common stock under
         rule 504 of the  Securities and Exchange Act to a single  investor,  in
         exchange for $1,000,000 in cash.

         On August 21, 1997, Fortune issued 1,000 shares of common stock to each
         of six  employees and recorded in selling,  general and  administration
         the $6,000 related to these issuances.








<PAGE>

                             ADDITIONAL INFORMATION

         The  Company  intends to furnish to its  shareholders  annual  reports,
which will include financial statements audited by independent accountants,  and
such other periodic reports as it may determine to furnish or as may be required
by law,  including  Sections 13(a) and 15(d) of the  Securities  Exchange Act of
1934, as amended (the "Exchange Act").

         The Company has filed with the Securities and Exchange  Commission (the
"Commission"),  450 Fifth Street, N.W.,  Washington,  D.C. 20549, a Registration
Statement on Form SB-2 (the  "Registration  Statement") under the Securities Act
with respect to the securities offered hereby.  This Prospectus does not contain
all the  information  set forth in the  Registration  Statement and the exhibits
thereto,  as  permitted  by the rules and  regulations  of the  Commission.  For
further information,  reference is made to the Registration Statement and to the
exhibits  filed  therewith.  Statements  contained in this  Prospectus as to the
contents of any contract or other document which has been filed as an exhibit to
the Registration  Statement are qualified in their entirety by reference to such
exhibits  for  a  complete   statement  of  their  terms  and  conditions.   The
Registration  Statement and the exhibits thereto may be inspected without charge
at the offices of the  Commission  and copies of all or any part  thereof may be
obtained  from the  Commission's  principal  office at 450 Fifth  Street,  N.W.,
Washington,  D.C. 20549 or at certain of the regional  offices of the Commission
located at 7 World Trade Center,  13th Floor,  New York,  New York 10048 and 500
West Madison Street,  Suite 1400,  Chicago,  Illinois 60661, upon payment of the
fees  prescribed by the  Commission.  Electronic  reports and other  information
filed through the Electronic Data Gathering,  Analysis, and Retrieval System are
publicly available through the Commission's  website  (http://www.sec.gov.).  In
addition,  following  approval of the Common  Stock for  quotation on The Nasdaq
SmallCap  Market,  reports and other  information  concerning the Company may be
inspected at the office of the National Association of Securities Dealers, Inc.,
1735 K Street, N.W., Washington, D.C. 20006.




<PAGE>






                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 24. Indemnification of Directors and Officers.

         Section 78.751 of the General  Corporation  Law of Nevada,  under which
jurisdiction  the Company is  incorporated,  empowers a corporation to indemnify
any  person  who was or is a party  or is  threatened  to be made a party to any
threatened,  pending or completed  action,  suit or  proceeding,  whether civil,
criminal,  administrative  or investigative by reason of the fact that he or she
is or was a director, officer, employee or agent of the corporation or is or was
serving at the request of the  corporation as a director,  officer,  employee or
agent of another corporation or enterprise.  A corporation may indemnify against
expenses (including  attorneys' fees) and, other than in respect of an action by
or in the right of the corporation, against judgments, fines and amounts paid in
settlement actually and reasonably incurred in connection with such action, suit
or proceeding if the person  indemnified  acted in good faith and in a manner he
or she reasonably  believed to be in or not opposed to the best interests of the
corporation,  and with  respect to any  criminal  action or  proceeding,  had no
reasonable  cause to believe his or her conduct was unlawful.  In the case of an
action by or in the right of the corporation, no indemnification of expenses may
be made in respect to any claim,  issue or matter as to which such person  shall
have been adjudged to be liable to the corporation unless and only to the extent
that the court in which such action was brought shall  determine  that,  despite
the adjudication of liability,  such person is fairly and reasonably entitled to
indemnity for such expenses which the court shall deem proper. Section 78.751 of
the General  Corporation  Law of Nevada  further  provides  that to the extent a
director,  officer,  employee or agent of the corporation has been successful in
the  defense  of any  action,  suit or  proceeding  referred  to above or in the
defense of any claim,  issue or matter  therein,  he or she shall be indemnified
against expenses (including attorneys' fees) actually and reasonably incurred by
him or her in connection therewith.

         The  Company's  Articles of  Incorporation  provide that no director or
officer  of the  Company  shall  be  personally  liable  to the  Company  or its
stockholders for breach of fiduciary duty as a director or officer involving any
act or omission in such capacity, provided that the foregoing will not limit the
liability  of such  officers  and  directors  for  acts or  omissions  involving
intentional misconduct, fraud or knowing violation of the law, or the payment of
dividends in violation of Nevada law.  The  Company's  By-Laws  provide that the
Company will  indemnify its directors  and officers for  liabilities  arising by
reason of having  served the Company in such  capacity or where such  officer or
director is adjudged to be liable for  negligence  or  misconduct  in connection
with actions performed on behalf of the Company.

         Insofar as indemnification for liabilities arising under the Securities
Act may be  permitted to  directors,  officers  and  controlling  persons of the
Company  pursuant  to any  charter  provision,  by-law,  contract,  arrangement,
statute or  otherwise,  the Company has been  advised that in the opinion of the
Commission  such  indemnification  is against  public policy as expressed in the
Securities Act and is, therefore, unenforceable.

Item 25.  Other Expenses of Issuance and Distribution.

         The estimated  expenses  payable by the Company in connection  with the
issuance  and  distribution  of the  securities  being  registered  (other  than


                                      II-1
<PAGE>

underwriting  discounts and commissions and the Representative's  nonaccountable
expense allowance) are as follows:

Securities and Exchange Commission registration fee..           $    1,696.25
Legal fees and expenses..............................               16,000.00
Accounting fees and expenses.........................               10,000.00
Printing expenses....................................                8,000.00
Miscellaneous........................................                1,303.75

Total                                                           $  37,000.00



Item 26.  Recent Sales of Unregistered Securities

         The following  information sets forth certain  information with respect
to all securities of the Company sold by it in the past three years. During such
period no  securities  were  registered  under the  Securities  Act of 1933,  as
amended (the "Securities Act").

         The Company did, however, issue shares of Common Stock as consideration
in the following  transactions,  all of which were exempt from the  registration
requirements  of the  Securities  Act  pursuant  to Section  4(2)  Regulation  D
thereof.  The  shares  issued  in  these  offerings  bear a  restrictive  legend
indicating they are subject to transfer  restrictions  and not freely  tradeable
pursuant to the Securities Act and Rule 144 promulgated thereunder.

         On October 28, 1997,  the Company  issued an aggregate of 20,000 shares
of its Series A Preferred  Stock and common stock purchase  warrants to purchase
500,000  shares of common  stock to Deere  Park  Capital  Management,  Inc.  and
Profutures Special Equities Fund, L.P.

         On August 21, 1997,  the Company issued 1,000 shares of common stock to
each of six employees.

         In July 1997,  the Company  issued 625,000 shares of common stock under
rule 504 to a single investor, in exchange for $1,000,000.00.

         On  July  14,  1997,  the  Company  issued   1,000,000  shares  to  the
shareholders of Gateway Management pursuant to an acquisition  agreement between
the Company and Gateway.

         On July 2, 1997,  the Company  issued  10,000 shares of common stock to
Norm Kaufman as partial payment of interest on a short-term loan.

         On May 2, 1997, the Company issued 1,000,000 shares to the shareholders
of Internet Development pursuant to an acquisition agreement between the Company
and Internet Development, Inc.

         On March 22, 1997, the Company issued  1,060,000 shares of Common Stock
to Professional Marketing,  Inc. in connection with the acquisition of the stock
of PMI.

         On February 23, 1997,  the Company  issued James Etter,  Robert Nelson,



                                      II-2
<PAGE>

and  Jennifer  Brenner,  35,700,  42,850 and 500  shares,  respectively,  of the
Company's Common Stock. These shares were issued to the above-named  individuals
in connection with a subscription for shares.

         On February 7, 1997, the Company issued a total of 6,200,000  shares of
its Common Stock pursuant to the terms of a contribution and operating agreement
with Peter R. Morris and Success Holdings,  LLC. These securities were issued in
consideration for a minimum of $500,000 in cash, $3,000,000 in media credits and
certain licensing rights to trademarks  intellectual  property owned by Success.
In addition,  Mr. Morris  agreed to guarantee a $250,000  credit line for use by
the Company.

         On November 5, 1996,  the Company  issued  25,000  shares of its Common
Stock in  connection  with the  acquisition  of certain real estate  educational
materials  owned by Real Estate  Link,  Inc. An  additional  12,500  shares were
issued on February  23,  1997 to Real Estate  Link,  Inc. in  connection  with a
subscription agreement.

         On  September  30,  1996,  the  Company  issued   1,000,000  shares  as
consideration for the acquisition of all of the assets of Performance Link, Inc.
by the Company's  then  wholly-owned  subsidiary,  Fortune 21. These shares were
issued to James J.  Francis,  a former  officer and  director of the Company and
PLI's sole shareholder.

         On  September  10, 1996,  the Company  issued  6,000,000  shares of its
Common Stock to James S. Byrd and Douglas Shane  Hackett,  who were officers and
directors  of the  Company  pursuant  to an  agreement  between  the Company and
Fortune 21, Inc.  Subsequent to the transaction,  the Company issued  additional
shares to each of Messrs.  Byrd and Hackett on November 5, 1996 in the amount of
500,000  shares  each  in  consideration  for  an  additional   $73,758  capital
contribution  from each  individual.  These shares included  2,000,000 shares of
stock previously  issued to Byrd in July 1996,  1,000,000 of which were assigned
to Hackett in August 1996.

         On June 25, 1994,  the Company  issued  1,903,703  shares of its Common
Stock to all of the shareholders of VTS in exchange for their shares.

Item 27.  Exhibits.

Exhibit Number

3.1     Articles of Incorporation of  Fortune Financial Systems, Inc. as Amended

3.2     By-Laws of  Incorporation of Fortune Financial Systems, Inc. (Merged)

4.1     Form of Common Stock Certificate

5.0     Opinion of Atlas, Pearlman, Trop & Borkson, P.A. (to be filed later bY
        amendment)

10.1    Exchange Agreement between VTS and USMS, dated June 25, 1994

10.2    Exchange Agreement between USMS and Fortune 21, Inc.,
        dated September 10, 1996



                                      II-3
<PAGE>

10.3    Contribution and Operating Agreement among the Company, 
        Byrd, Hackett, Success and Morris, dated February 7, 1997

10.4    License Agreement between Success Holdings, LLC dated 
        February 7, 1997

10.5    Acquisition Agreement between the Company and Professional 
        Marketing, Inc., dated March 22, 1997

10.6    Fortune 21, Inc. Agreement, dated April 1, 1997

10.7    Acquisition Agreement between the Company and Internet
        Development, Inc., dated May 3, 1997

10.8    Acquisition Agreement between the Company and
        Gateway Management International, Inc., dated July 14, 1997

10.9    Employment Agreement between the Company and Douglas 
        Shane Hackett, dated February 7, 1997

10.10   Employment Agreement with the Company and Roger C. Royce, dated
        July 28, 1997

10.11   Consulting Agreement between James S. Byrd, Jr. and the Company,
        dated , December 31, 1997

10.12   Deere Park Capital  Management, Inc. and Profutures Special Equities
        Fund,  L.P.  Private Equity Line of Credit Agreement, dated October 28,
        1997

23      Consent of Parks, Tschopp, Whitcomb & Orr, P.A. Certified Public
        Accountants

23.1    Consent of Atlas, Pearlman, Trop & Borkson, P.A. [contained in such
        firm's opinion filed as Exhibit 5.1]

24      Power of Attorney  relating  to the  signing of  amendments
        hereto  is  incorporated  in the  signature  pages  of this
        Registration Statement

27      Financial Data Schedule

Item 28.  Undertakings

         (a)      The undersigned Registrant hereby undertakes:

                   (1) To file,  during  any  period in which it offers or sells
securities  being  made,  a  post-effective   amendment  to  this   Registration
Statement:





                                      II-4
<PAGE>


                           (i) To include  any  Prospectus  required  by Section
10(a)(3) of the Securities Act of 1933;


                           (ii) To reflect in the prospectus any facts or events
which,  individually  or  together,   represent  a  fundamental  change  in  the
information set forth in the Registration Statement;

                           (iii) To include any  additional or changed  material
information with respect to the
plan of distribution.

                   (2) For determining any liability under the Securities Act of
1933,  as amended,  treat each  post-effective  amendment as a new  registration
statement relating to the securities offered, and the offering of the securities
at that time to be the initial bona fide offering.

                   (3) To file a  post-effective  amendment to remove any of the
securities that remain unsold at the end of the offering.

         (b)  Insofar  as  indemnification  for  liabilities  arising  under the
Securities  Act of 1933, as amended (the "Act"),  may be permitted to directors,
officers and  controlling  persons of the  Registrant  pursuant to the foregoing
provisions,  or otherwise,  the Registrant has been advised that, in the opinion
of the  Securities  and Exchange  Commission,  such  indemnification  is against
public policy as expressed in the Act and is, therefore,  unenforceable.  In the
event that a claim for indemnification  against such liabilities (other than the
payment by the Registrant of expenses incurred or paid by a director, officer or
controlling  person of the Registrant in the  successful  defense of any action,
suit or proceeding) is asserted by such director,  officer or controlling person
in connection with the securities being registered,  the Registrant will, unless
in the  opinion  of its  counsel  the matter  has been  settled  by  controlling
precedent,  submit to a court of appropriate  jurisdiction  the question whether
such  indemnification by it is against public policy as expressed in the Act and
will be governed by the final adjudication of such issue.




                                      II-5
<PAGE>




                                   SIGNATURES

         In accordance with the  requirements of the Securities Act of 1933, the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the  requirements  for filing on Form SB-2 and authorized  this  Registration
Statement  to be signed on its  behalf by the  undersigned,  in the city of Salt
Lake City, State of Utah on April 10, 1998.


                                        FORTUNE FINANCIAL SYSTEMS, INC.

                                                 /s/ Roger C. Royce
                                        By: _____________________________
                                                 Roger C. Royce, President


                                POWER OF ATTORNEY

         Know  all men by these  presents,  that  each  person  whose  signature
appears below  constitutes  and appoints Roger C. Royce and such person true and
lawful   attorney-in-fact  and  agent,  with  full  power  of  substitution  and
resubstitution,  for such person and in such person's name,  place and stead, in
any and all capacities  (including  such persons'  capacity as a director and/or
officer  of  Fortune  Financial  Systems,  Inc.  to sign any and all  amendments
(including  post-effective  amendments  pursuant to Rule 462(b) or otherwise) to
this  Registration  Statement,  and to file the same, with all exhibits thereto,
and other  documents in connection  therewith,  with the Securities and Exchange
Commission,  granting unto each said  attorney-in-fact  and agent full power and
authority to do and perform each and every act and thing requisite and necessary
to be done in and about the premises, as fully to all intents and purposes as he
might or could do in person,  hereby ratifying and confirming all that each said
attorney-in-fact  and agent,  or their or his  substitute  or  substitutes,  may
lawfully do or cause to be done by virtue thereof.

         In accordance with the requirements of the Securities Act of 1933, this
Registration Statement was signed by the following persons in the capacities and
on the dates stated.


Signature                        Title                                Date


                               Chairman, President,
                               Chief Executive Officer,
/s/ Roger C. Royce             and Director                       April 10, 1998
- ----------------------------
Roger C. Royce

<PAGE>

                               Executive Vice President
/s/Douglas S. Hackett          and Director                       April 10, 1998
- -----------------------
Douglas S. Hackett


                               Vice President, Chief Financial
                               Officer, Secretary, Treasurer
/s/ Stephen H. Ross            and Director                       April 10, 1998
- ----------------------------
Stephen H. Ross


/s/ Steve Comer                Director                           April 10, 1998
- ----------------------------
Steve Comer


/s/ Steve G. Thorne            Director                           April 10, 1998
- ----------------------------
Steve Thorne





SECRETARY of STATE )
                   ) SS:
STATE of NEVADA    )

                            CERTIFICATE OF EXISTENCE
                          WITH STATUS IN GOOD STANDING

I, DEAN HELLER,  the duly elected and qualified  Nevada  Secretary of State,  do
hereby  certify  that I am,  by the laws of said  State,  the  custodian  of the
records  relating  to  filings  by  corporations,  limited-liability  companies,
limited partnerships,  and limited-liability partnerships pursuant to Title 7 of
the  Nevada  Revised  Statutes  which are either  presently  in a status of good
standing or were in good  standing for a time period  subsequent  of 1976 and am
the proper officer to execute this certificate.

I further certify that the records of the Nevada Secretary of State, at the date
of  this  certificate,   evidence,   FORTUNE  FINANCIAL  SYSTEMS,   INC.,  as  a
corporation,  duly organized  under the laws of Nevada and existing under and by
virtue of the laws of the State of Nevada  since  June 6,  1994,  and is in good
standing in this state.

IN WITNESS  WHEREOF,  I have  hereunto set my hand and affixed the Great Seal of
State, at my office, in Carson City, Nevada, on November 25, 1996.

/s/ Dean Heller
- ---------------
Secretary of State

/s/ Certification Clerk
- -----------------------
Certification Clerk




<PAGE>



SECRETARY of STATE )
                   ) SS:
STATE of NEVADA    )


                           CERTIFICATE OF NAME CHANGE

I, DEAN HELLER,  the duly  qualified and elected Nevada  Secretary of State,  do
hereby  certify  that on October 15,  1996,  a  Certificate  of Amendment to its
Articles of Incorporation  changing the name to FORTUNE FINANCIAL SYSTEMS, INC.,
was filed in this  office by FORTUNE 21,  INCORPORATED.  Said change of name has
been  made in  accordance  with the laws of the  State of  Nevada  and that said
Certificate of Amendment is now on file and of record in this office.

IN WITNESS  WHEREOF,  I have  hereunto set my hand and affixed the Great Seal of
State, at my office, in Carson City, Nevada, on JULY 8, 1997.



/s/ Dean Heller
- ---------------
Secretary of State

/s/ Certification Clerk
- -----------------------
Certification Clerk


<PAGE>



                            ARTICLES OF INCORPORATION
                            -------------------------

                                       OF
                                       --

                           U.S. MEDICAL SERVICES INC.


         FIRST. The name of the corporation is:  U.S. MEDICAL SERVICES INC.

         SECOND.  It's  registered  office in the State of Nevada is  located at
2533 North Carson Street,  Carson City,  Nevada 89706 that this  Corporation may
maintain an office, or offices,  in such other place within or without the State
of Nevada as may be from time to time  designated by the Board of Directors,  or
by the By-Laws of said  Corporation,  and that this  Corporation may conduct all
Corporation  business  of every kind and  nature,  including  the holding of all
meetings of Directors and  Stockholders,  outside the State of Nevada as well as
within the State of Nevada.

         THIRD.  The objects for which this Corporation is formed are: To engage
in any lawful activity, including, but not limited to the following:

         (A) Shall have such rights,  privileges, and powers as may be conferred
upon corporations by any existing law.

         (B) May at any time exercise such rights,  privileges,  and powers when
not  inconsistent  with the purposes and objects for which this  corporation  is
organized.

         (C) Shall have power to have  succession by its corporate  name for the
period  limited in its  certificate  or articles of  incorporation,  and when no
period is limited ,  perpetually,  or until  dissolved  and its affairs wound up
according to law.

         (D) Shall have power to sue and be sued in any court of law or equity.

         (E) Shall have power to make contracts

         (F) Shall have power to hold,  purchase,  and convey real and  personal
estate  and to  mortgage  or lease any such real and  personal  estate  with its
franchises.  The power to hold real and personal  estate shall include the power
to take the same by devise or bequest  in the State of  Nevada,  or in any other
state, territory, or country.

         (G) Shall have the power to  appoint  such  officers  and agents as the
affairs  of  the  corporation   shall  require,   and  to  allow  them  suitable
compensation.

         (H) Shall  have the power to make  By-Laws  not  inconsistent  with the
constitution  or laws of the United States,  or of the State of Nevada,  for the
management, regulation, and government of its affairs and property, the transfer
of its stock,  the transaction of its business,  and the calling and holdings of
meetings of its stockholders.


<PAGE>



         (I) Shall have power to wind up and dissolve itself,  or be wound up or
dissolve.

         (J) Shall have the power to adopt and use a common  seal or stamp,  and
alter the same at pleasure.  The use of a seal or stamp, if it desires, but such
use or non use shall not in any way affect the legality of the document.

         (K) Shall have power to borrow money and contract  debts when necessary
for the transaction of its corporate  rights,  privileges or franchises,  or for
any other lawful purpose of its incorporation; to issue bonds, promissory notes,
bills  of  exchange,   debentures,   and  other  obligations  and  evidences  of
indebtedness,  payable  at a  specified  time or  times,  or  payable  upon  the
happening of a specified event or events, whether secured by mortgage, pledge or
otherwise,  or  unsecured,  for  money  borrowed,  or in  payment  for  property
purchased, or acquired, or for any other lawful object.

         (L) Shall  have  power to  guarantee,  purchase,  hold,  sell,  assign,
transfer,  mortgage,  pledge or  otherwise  dispose of the shares of the capital
stock of, or any bonds,  securities or evidences of the indebtedness created by,
any other  corporation or corporations  of the State of Nevada,  or any state in
government,  and, while owners of such stock, bonds, securities, or evidences of
indebtedness,  to exercise all the rights,  powers and  privileges of ownership,
including the right to vote, if any.

         (M) Shall have power to purchase, hold, sell and transfer shares of its
own capital stock, and use therefore its capital,  capital surplus,  surplus, or
other property or fund.

         (N) Shall have power to conduct business, have one or more offices, and
hold,  purchase,  mortgage and convey real and personal property in the State of
Nevada,  and  in  any  of  the  several  states,  territories,  possessions  and
dependencies  of  the  United  States,  the  District  of  Columbia,  and  other
countries.

         (O) Shall have power to do all and everything  necessary and proper for
the   accomplishment   of  the  objects  in  its  certificates  or  articles  of
incorporation,  or any  amendment  thereof,  or necessary or  incidental  to the
protection  and benefit of the  corporations,  and, in general,  to carry on any
lawful business  necessary or incidental to the attainment of the objects of the
corporation,  whether or not such  business  is similar in nature to the objects
set forth in the  certificate  or articles of  incorporation,  or any  amendment
thereof.

         (P) Shall have power to make  donations  for the public  welfare or for
charitable, scientific or educational purposes.

         (Q) Shall have power to enter  partnerships,  general  or  limited,  or
joint ventures, in connection with any lawful activities.


         FOURTH.  That the total number of voting common stock  authorized  that
may be issued by the Corporation is TWENTY-FIVE  MILLION  (25,000,000) shares of



<PAGE>



stock at $.001 par value and no other class of stock shall be  authorized.  Said
shares with a par value of $.001 may be issued from time to time by the Board of
Directors.

         FIFTH.  The  governing  board  of this  corporation  shall  be known as
directors,  and the number of directors may be from time to time be increased or
decreased  in  such a  manner  as  shall  be  provided  by the  By-laws  of this
corporation, providing that he number of directors shall not be reduced to fewer
than one (1).

         The name and post office address of the first Board of Directors  shall
be (1) in number and listed as follows:

         NAME                                        POST OFFICE AND ADDRESS
         ----                                        -----------------------
         Betty J. Elpern                             2533 North Carson Street
                                                     Carson City, Nevada 89706

         SIXTH. The capital stock,  after the amount of the subscription  price,
or pay the debts of the corporation.

         SEVENTH.  The name and post office address of the Incorporator  signing
the Articles of Incorporation is as follows:

         NAME                                        POST OFFICE ADDRESS
         ----                                        -------------------
         Betty J Elpern                              2533 North Carson Street
                                                     Carson City, Nevada 89706

         EIGHTH.  The resident agent for this corporation shall be:

                            LAUGHLIN ASSOCIATES, INC.

The address of said agent,  and, the  registered or  stationary  address of this
corporation in the State of Nevada, shall be:

                            2533 North Carson Street
                            Carson City, Nevada 89706

         NINTH.  The corporation is to have perpetual existence.

         TENTH. In furtherance and not in limitation of the powers  conferred by
statute, the Board of Directors is expressly authorized:
         Subject  to  By-Laws  of  the  Corporation,  if  any,  adopted  by  the
stockholders, to make, alter or amend the By-Laws of the Corporation..
         To fix the amount to be reserved as working  capital over and above its
capital  stock paid in; to  authorize  and cause to be executed,  mortgages  and
liens upon the real and personal property of this Corporation.
         By resolution passed by a majority of the whole Board, to designate one


<PAGE>



(1) or  more  committees,  each  committee  to  consist  of one or  more  of the
Directors of the  Corporation,  which, to the extent provided in the resolution,
or in the By-Laws of the Corporation,  shall have and may exercise the powers of
the  Board of  Directors  in the  management  of  business  and  affairs  of the
Corporation.  Such committee, or committees,  shall have such name, or names, as
may be stated in the By-laws of the  Corporation,  or as may be determined  from
time to time by resolution adopted by the Board of Directors.

         When and as  authorized  by the  affirmative  vote of the  Stockholders
holding stock entitling them to exercise at least a majority of the voting power
given at a Stockholders  meeting called for that purpose,  or when authorized by
the written  consent of the  holders of at least a majority of the voting  stock
issued and outstanding, the Board of Directors shall have power and authority at
any meeting to sell,  lease or exchange  all of the  property  and assets of the
Corporation,  including  its good will and its corporate  franchises,  upon such
terms and conditions as its Board of Directors  deems expedient and for the best
interests of the Corporation.

         ELEVENTH.  No  shareholder  shall be  entitled  as a matter of right to
subscribe  for or  receive  additional  shares  of any  class  of  stock  of the
Corporation,  whether now or hereafter authorized,  or any bonds,  debentures or
securities  convertible into stock, but such additional shares of stock or other
securities  convertible  into stock may be issued or disposed of by the Board of
Directors to such persons and on such terms as in its  discretion  it shall deem
advisable.

         TWELFTH.  No director or officer of the Corporation shall be personally
liable to the Corporation or any of its  stockholders  for damages for breach of
fiduciary  duty as a director  or officer  involving  any act or omission of any
such director or officer, provided,  however, that the foregoing provision shall
not  eliminate  or limit the  liability of a director or officer (i) for acts or
omissions which involve  intentional  misconduct,  fraud or knowing violation of
the law, or (ii) the payment of dividends in violation of Section  78.300 of the
Nevada  Revised  Statues.  Any  repeal or  modification  of the  Article  by the
stockholders  of the  Corporation  for acts or omissions prior to such repeal or
modification.

         THIRTEENTH. This Corporation reserves the right to amend, alter, change
or repeal any  provision  contained  in the  Articles of  Incorporation,  in the
manner  now  or  hereafter   prescribed  by  statue,   or  by  the  Articles  of
Incorporation,  and all rights  conferred upon  Stockholders  herein are granted
subject to this reservation.




<PAGE>


         I, THE  UNDERSIGNED,  being the  Incorporator  named for the purpose of
forming a Corporation  pursuant to the General  Corporation  law of the State of
Nevada, do make and file these Articles of  Incorporation,  hereby declaring and
certifying that the facts herein stated are true, and accordingly  have hereunto
set my hand this 3rd day of June, 1994.

/s/ Betty J. Elpern
- -------------------
Betty J, Elpern

STATE OF NEVADA     )
                    )    SS:
CARSON CITY         )

On this  3rd  day of  June,  1994,  in  Carson  City,  Nevada,  before  me,  the
undersigned, a Notary Public in and for Carson City, State of Nevada, personally
appeared:

                                 Betty J. Elpern

Known to me to be the person whose name is subscribed to the foregoing  document
and acknowledged to me that he executed the same.


/s/ Beverly Thompson
- --------------------
Notary Public

I, Laughlin Associated,  Inc. hereby accept as resident Agent for the previously
named Corporation.


6/3/94
/s/ Betty J. Elpern
- -------------------
Service Coordinator






                           U.S. MEDICAL SERVICES INC.
                           --------------------------
                                     BY-LAWS

ARTICLE I   MEETINGS OF STOCKHOLDERS
- ------------------------------------

         1.  Stockholders'   Meetings  shall  be  held  in  the  office  of  the
corporation,  at  Carson  City,  NV,  or at such  other  place or  places as the
Directors shall from time to time determine.

         2. The annual meeting of the stockholders of this corporation  shall be
held at 11:00 a.m.,  on the 6th day of June of each year  beginning in 1995,  at
which time there shall be elected by the stockholders of the corporation a Board
of Directors  for the ensuing year,  and the  stockholders  shall  transact such
other business as shall properly come before them.

         3. A notice signed by any officer of the  corporation  or by any person
designated by the Board of  Directors,  which sets forth the place of the annual
meeting, shall be personally delivered to each of the stockholders of record, or
mailed  postage  prepaid,  at the  address  as  appears on the stock book of the
company,  or if no such address appears in the stock book of the company, to his
last known address, at least ten (10) days prior to the annual meeting.

         Whenever any notice  whatever is required to be given under any article
of these ByLaws,  a waiver  thereof in writing,  signed by the person or persons
entitled to the notice,  whether  before or after the time of the meeting of the
stockholders, shall be deemed equivalent to proper notice.

         4. If a quorum is not present at the annual meeting,  the  stockholders
present,  in person or by proxy,  may  adjourn to such  future  time as shall be
agreed upon by them,  and notice of such  adjournment  shall be mailed,  postage
prepaid,  to each  stockholder of record at least ten (10) days before such date
to which the meeting was adjourned; but if a quorum is present, they may adjourn
from day to day as they see  fit,  and no  notice  of such  adjournment  need be
given.

         5. Special meetings of the stockholders may be called at anytime by the
President;  by all of the directors provided there are no more than three, or if
more than three, by any three Directors; or by the holder of a majority share of
the capital stock of the corporation.  The Secretary shall send a notice of such
called meeting to each  stockholder of record at least ten (10) days before such
meeting,  and such notice shall state the time and place of the meeting, and the
object  thereof.  No business shall be transacted at a special meeting except as
stated in the notice to the  stockholders,  unless by  unanimous  consent of all
stockholders  present,  either  in  person or by  proxy,  all such  stock  being
represented at the meeting.

         6. A majority of the stock issued and outstanding,  either in person or
by proxy,  shall  constitute  a quorum for the  transaction  of  business at any
meeting of the stockholders.


<PAGE>



         7. Each  stockholder  shall be  entitled  to one vote for each share of
stock in his own name on the books of the company, whether represented in person
or by proxy.

         8. All proxies shall be in writing and signed.

         9. The following order of business shall be observed at all meetings of
the stockholders so far as is practicable:

                  a.       Call the roll;

                  b.       Reading,  correcting  and approving of the minutes of
                           the previous meeting;

                  c.       Reports of officers;

                  d.       Reports of Committees;

                  e.       Election of Directors;

                  f.       Unfinished business; and

                  g.       New business.

ARTICLE II  STOCK
- -----------------

         1.  Certificates  of stock  shall be in a form  adopted by the Board of
Directors and shall be signed by the President and Secretary of the Corporation.

         2. All certificates  shall be consecutively  numbered;  the name of the
person owning the shares represented thereby, with the number of such shares and
the date of issue shall be entered on the company's books.

         3. All certificates of stock  transferred by endorsement  thereon shall
be surrendered by cancellation and new  certificates  issued to the purchaser or
assignee.

ARTICLE III   DIRECTORS

         1. A Board of Directors, consisting of at least one (1) person shall be
chosen  annually by the  stockholders  at their meeting to manage the affairs of
the company.  The Directors' term of office shall be one (1) year, and Directors
may be re-elected for successive annual terms.

         2. Vacancies on the board of Directors by reason of death,  resignation



<PAGE>



or other causes shall be filled by the remaining  Director or Directors choosing
a Director or Directors to fill the unexpired term.

         3. Regular  meetings of the Board of Directors shall be held at 1:00 p.
m., on the 6th day of June of each year  beginning  in 1995 at the office of the
company  at  Carson  City,  NV, or at such  other  time or place as the Board of
Directors  shall by resolution  appoint;  special  meetings may be called by the
President or any Director giving ten (10) days notice to each Director.  Special
meetings may also be called by execution of the appropriate waiver of notice and
call when executed by a majority of the Directors of the company.  A majority of
the Directors shall constitute a quorum.

         4. The Directors  shall have the general  management and control of the
business  and affairs of the company and shall  exercise all the powers that may
be  exercised  or  performed  by  the  corporation,   under  the  statutes,  the
certificates of incorporation,  and the ByLaws. Such management will be by equal
vote of each member of the Board of Directors  with each Board member  having an
equal vote.

         5. A resolution, in writing, signed by all or a majority of the members
of the Board of Directors,  shall constitute action by the Board of Directors to
effect  therein  expressed,  with the same  force  and  effect  as  though  such
resolution had been passed at a duly convened meeting;  and it shall be the duty
of the  Secretary  to record  every such  resolution  in the Minute  Book of the
corporation under its proper date.

ARTICLE IV  OFFICERS
- --------------------

         1. The officers of this company shall  consist of: a President,  one or
more Vice Presidents,  Secretary,  Treasurer,  and such other officers as shall,
from time to time, be elected or appointed by the Board of Directors.

         2. The PRESIDENT shall preside at all meetings of the Directors and the
Stockholders  and shall have general  charge and control over the affairs of the
corporation subject to the Board of Directors.  He shall sign or countersign all
certificates,  contracts and other  instruments of the corporation as authorized
by the  Board of  Directors  and  shall  perform  all such  other  duties as are
incident to his office or are required by him by the Board of Directors.




<PAGE>



         3. The VICE  PRESIDENT  shall  exercise the  functions of the President
during the absence or disability of the President and shall have such powers and
such  duties  as may be  assigned  to him  from  time to time  by the  Board  of
Directors.

         4. The  SECRETARY  shall issue  notices for all meetings as required by
the  ByLaws,  shall  keep a record  of the  minutes  of the  proceedings  of the
meetings of the Stockholders  and Directors,  shall have charge of the corporate
books, and shall make such reports and perform such other duties as are incident
to his office, or properly  required of him by the Board of Directors.  He shall
be responsible  that the corporation  complies with Section 78.105 of the Nevada
Corporation Laws and supplies to the Nevada Resident Agent or Registered  Office
in Nevada, any and all amendments to the Corporation's Articles of Incorporation
and any and all  amendments  or changes to the  By-Laws of the  Corporation.  In
compliance with Section 78.105, he will also supply to the Nevada Resident Agent
or Registered  Office in Nevada,  and maintain,  a current statement setting out
the name of the custodian of the stock ledger or duplicate stock ledger, and the
present and complete Post Office address,  including street and number,  if any,
where such stock  ledger or duplicate  stock ledger  specified in the section is
kept.

         5. The TREASURER shall have the custody of all monies and securities of
the corporation  and shall keep regular books of account.  He shall disburse the
funds of the corporation in payment of the just demands against the corporation,
or as may be ordered by the Board of Directors,  making proper vouchers for such
disbursements and shall render to the Board of Directors,  from time to time, as
may be required of him, an account of all his  transactions  as Treasurer and of
the financial condition ot the corporation. He shall perform all duties incident
to his office or which are properly required of him by the Board of Directors.

         6.  The  RESIDENT  AGENT  shall  be  in  charge  of  the  corporation's
registered  office  in the  State of  Nevada,  upon  whom  process  against  the
corporation  may be served  and shall  perform  all  duties  required  of him by
statute.

         7.  The  salaries  of all  officers  shall  be  fixed  by the  Board of
Directors and may be changed from time to time by a majority vote of the Board.

         8.  Each of such  officers  shall  se ve for a term of one (1)  year or
until their  successors are chosen and  qualified.  Officers may be reelected or
appointed for successive annual terms.

         9. The Board of Directors  may appoint such other  officers and agents,
as it shall deem  necessary or expedient,  who shall hold their offices for such
terms and  shall  exercise  such  powers  and  perform  such  duties as shall be
determined from time to time by the Board of Directors.



<PAGE>


ARTICLE V   INDEMNIFICATION OF OFFICERS AND DIRECTORS
- -----------------------------------------------------

         1. The  corporation  shall  indemnify  any and all of its Directors and
Officers,  and its former  Directors  and  Officers,  or any person who may have
served  at  the  Corporations  request  as a  Director  or  Officer  of  another
corporation  in  which  it owns  shares  of  capital  stock  or of which it is a
creditor,  against  expenses  actually  and  necessarily  incurred  by  them  in
connection with the defense of any action,  suit or proceeding in which they, or
any of them,  are made  parties,  or a party,  by reason of being or having been
Director(s)  or Officer(s)  of the  corporation,  or of such other  corporation,
except,  in  relation  to  matters as to which any such  Director  or Officer or
former  Director or Officer or person shall be adjudged in such action,  suit or
proceeding  to be liable for  negligence or  misconduct  in the  performance  of
ditty. Such indemnification shall not be deemed exclusive of any other rights to
which those  indemnified  may be  entitled,  under  By-Law,  agreement,  vote of
stockholders or otherwise.

ARTICLE VI   AMENDMENTS
- -----------------------

         1.  Any of these  By-Laws  may be  amended  by a  majority  vote of the
stockholders  at any annual  meeting or at any special  meeting  called for that
purpose.

         2. The Board of  Directors  may amend the  By-Laws or adopt  additional
ByLaws, but shall not alter or repeal any By-Laws adopted by the stockholders of
the company.


CERTIFIED TO BE THE BY-LAWS OF:

U.S. MEDICAL SERVICES INC.
By:  /s/ Jan Knott
     -------------
Secretary




- --------------------------------------------------------------------------------
                       
                         FORTUNE FINANCIAL SYSTEMS, INC.
               Incorporated under the laws of the state of Nevada
              25,000,000 common stock authorized, $.001 par value


This
certifies
that
                                                             CUSIP   34965A 10 9
                                                                 SEE REVERSE FOR
                                                             CERTAIN DEFINITIONS
is the owner of


             FULLY PAID AND NON-ASSESSABLE SHARES OF COMMON STOCK OF

                         FORTUNE FINANCIAL SYSTEMS, INC.


  Transferable on the books of the corporation in person or by duly authorized
         attorney upon surrender of this Certificate properly endorsed.
         This certificate and the shares represented hereby are subject
                 to the laws of the State of Nevada, and to the
           Certificate of Incorporation and Bylaws of the Corporation,
                          as now or hereafter amended.
   This certificate is not valid unless countersigned by the Transfer Agent.
     WITNESS the facsimile seal of the Corporation and the signature of its
                           duly authorized officers.

DATED

                  PRESIDENT                          SECRETARY

                         Fortune Financial Systems, Inc.
                                 Corporate Seal
                                     Nevada

- --------------------------------------------------------------------------------





                               EXCHANGE AGREEMENT

This  Exchange  Agreement  is made this 25th day of June,  1994 by and  between:
VANCOUVER TAX SHELTER AND  INVESTMENT  SEMINARS INC., a company formed under the
laws of the British Columbia, Canada, hereafter ("VTS), its assignee,  designee,
or nominee and the shareholders of the said VTS ("VTS SHAREHOLDERS").
         WHEREAS,  VTS desires to exchange (the  "EXCHANGE") the shares VTS owns
in its wholly owned subsidiary U.S.  MEDICAL  SERVICES,  INC.,  ("USM") a Nevada
corporation,  with the shares  currently held by VTS  SHAREHOLDERS  in VTS, on a
share for share  basis in  accordance  with the  terms  and  conditions  of this
Agreement: and
         WHEREAS,  the VTS  SHAREHOLDERS  desire the said EXCHANGE in accordance
with the terms and conditions of this Agreement: and
         WHEREAS,  VTS and VTS  SHAREHOLDERS  desire to facilitate  the EXCHANGE
provided for herein.
         NOW THEREFORE,  in consideration of the mutual promises,  covenants and
agreements of the parties contained herein, the parties, intending to be legally
bound hereby, agree as follows:
         1.       EXCHANGE OF SHARES. VTS shall deliver to the VTS SHAREHOLDERS,
                  ONE MILLION NINE HUNDRED AND THREE  THOUSAND,  TWO HUNDRED AND
                  THREE  (1,903,203)  SHARES of VTS, in EXCHANGE for ONE MILLION
                  NINE  HUNDRED  AND  THREE   THOUSAND  TWO  HUNDRED  AND  THREE
                  (1,903,203)  SHARES  of  VTS,  for  the  cancellation  and the
                  winding-up of VTS.
         2.       CLOSING DATE. This transaction shall be closed pursuant to the
                  terms and  conditions  herein on the date of execution of this
                  Agreement at midnight on June 25, 1994 at  Vancouver,  British
                  


<PAGE>



                  Columbia.  The Date of Execution of this transaction is herein
                  called the "Closing Date".  The actions outlined in Section 3,
                  which are to take place  within  seven (7) days of the closing
                  date are as follows.

         3.       CLOSING.  At  Closing,  the  parties  shall take the following
                  actions:
                  3.1.     Transfer  of  Shares.  VTS shall  deliver  to the VTS
                           SHAREHOLDERS  the VTS  SHARES,  upon  the  terms  and
                           subject   to  the   conditions   set  forth  in  this
                           Agreement.  VTS shall deliver to the VTS SHAREHOLDERS
                           the VTS  SHARES  free  and  clear of all  claims  and
                           encumbrances,  and any restrictive  legends.  The VTS
                           SHARES  will  be  registered  in  the  name  of  each
                           individual VTS SHAREHOLDER.
                  3.2      Transfer  Agent  Instructions.  VTS will instruct its
                           Transfer   Agent   to  issue   the  said  VTS   share
                           certificates  in exchange for the VTS SHARES  without
                           restrictive legend in the name of each individual VTS
                           SHAREHOLDERS pursuant to this Agreement.
         4.       SECURITIES  ACT OF 1933 AND  RESTRICTIONS.  VTS  covenants and
                  agrees to the VTS SHAREHOLDERS as follows:
                  a)       VTS understands that the SHARES acquired  pursuant to
                           this Agreement do not require to be restricted  under
                           the  1933  Act  with  the   Securities  and  Exchange
                           Commission in reliance  upon the exemption  from such
                           restriction     requirements    afforded    by    the
                           reorganization  provisions of the 1933 Act, governing
                           the  replacement  of shares of an original  offering:
                           (the 1991 offering).
                  b)       VTS  hereby  represents  and  warrants  that  it is a
                           company  duly  formed  under the laws of the  British
                           Columbia with principal executive  and administrative


<PAGE>



                           offices located outside the U.S.
                  c)       VTS   represents   and   warrants   that  USM,  is  a
                           corporation  duly formed  under the laws of the State
                           of Nevada,  U.S.A.,  on June 6, 1994 and that it is a
                           wholly owned subsidiary of VTS.
         5.       CONDITIONS  OF BOTH  PARTIES  OBLIGATIONS  TO  CLOSE.  For the
                  purposes of paragraph 5 through 15 only of this Agreement:
                           (i)      "VTS" SHALL  INCLUDE BOTH VTS AND ITS WHOLLY
                                    OWNED SUBSIDIARY USM, and
                           (ii)     the following shall be the conditions of VTS
                                    and  VTS   SHAREHOLDERS   ("BOTH   PARTIES")
                                    obligations to close hereunder:
                  5.1      Representations   and  Warranties  of  Both  Parties.
                           Representations  and Warranties  made by BOTH PARTIES
                           to this Agreement shall be true and correct as of the
                           Closing Date.
                  5.2      No Default - Covenants  and  Agreement.  BOTH PARTIES
                           shall not be in material  default with respect to any
                           obligation  under this  Agreement and both shall have
                           performed or complied with all covenants, agreements,
                           and conditions to be performed or complied with prior
                           to, or at, the Closing.
         6.       REPRESENTATIONS AND WARRANTIES OF BOTH PARTIES.
                  BOTH  PARTIES  represent  and  warrant  to the other  that the
                  statements  contained in Sections 6.1 through 6.9 are true and
                  correct on the date hereof.
                  6.1      Corporate   Standing.   VTS  is  a  corporation  duly
                           organized,  validly  existing,  and in good  standing
                           under the laws of British  Columbia,  and it has full
                           power and authority to enter into this  Agreement and
                           


<PAGE>



                           to carry out the  transactions  contemplated  hereby.
                           The execution  and delivery of this  Agreement by VTS
                           does not, and the  consummation  of the  transactions
                           contemplated  hereby will not, violate or result in a
                           breach of any provisions of VTS'S Charter of Bylaws.

                  6.2      Capital Stock.  The  authorized  capital stock of the
                           VTS  consists of Two Million  Five  Hundred  Thousand
                           (2,500,000)  shares of Common Stock without par value
                           of which the amount nine hundred and ONE MILLION NINE
                           HUNDRED  AND THREE  THOUSAND  TWO  HUNDRED  AND THREE
                           THOUSAND (1,903,203) SHARES of Common Stock have been
                           validly  issued and are  outstanding,  fully paid and
                           nonassessable as of June 25, 1994.
                  6.3      Authority.  VTS has full power and authority to enter
                           into this  Agreement and has taken all action or will
                           use its best  efforts to take all  action,  corporate
                           and otherwise,  necessary to authorize the execution,
                           delivery  and  performance  of  this  Agreement,  the
                           completion of the  transactions  contemplated  hereby
                           and the  execution  and delivery on behalf of VTS, of
                           any and all  instruments  necessary or appropriate in
                           order to effectuate fully the terms and conditions of
                           this  Agreement.  Upon  delivery  of the  shares  and
                           payment of the purchase price,  good title to the VTS
                           SHARES will pass, free and clear of all  restrictions
                           on transfer, liens,  encumbrances,  security interest
                           and claims whatsoever, to the VTS SHAREHOLDERS. Other
                           than as may be required under the laws of any country
                           other than the United  States of America,  or Canada,
                           no consent  or  approval  of any court,  governmental
                          


<PAGE>



                           agency  or other  public  authority,  or of any other
                           person,  corporation  or  entity  with any  actual or
                           alleged interest in VTS is required as a condition to
                           (a) the validity or  enforceability of this Agreement
                           or any other  instruments  to be  executed  by VTS to
                           effectuate this  Agreement,  or (b) the completion or
                           validity of any of the  transactions  contemplated by
                           this  Agreement.  This  Agreement  has been  properly
                           executed and delivered by the duly authorized officer
                           of VTS, and constitutes the valid and legally binding
                           agreement  of VTS and is  enforceable  against VTS in
                           accordance with its terms.
                  6.4      Financial Condition. VTS furnished, or made available
                           to the VTS  SHAREHOLDERS,  the  financial  statements
                           (the "Financial  Statements")  contained in the VTS'S
                           records  and  all  15C2-11   reports  filed  to  date
                           (collectively,  hereafter, the "Reports").  There has
                           been no material  adverse change in, material loss or
                           destruction  of, or material amount of damage to, the
                           financial  condition  or  business  of VTS  since the
                           filing  of  the  most  recent  Report   arising  from
                           transactions whether or not in the ordinary course of
                           business.  The regular books of account of VTS fairly
                           and  accurately  reflect all  transactions  since the
                           filing of the most  recent  Report are true,  correct
                           and  complete,   and  are   maintained  and  kept  in
                           accordance   with   generally   accepted   accounting
                           principles   consistently   applied.   VTS   has   no
                           liabilities   or   obligations,    whether   accrued,
                           absolute,   contingent  or  otherwise,   which  would
                           materially   and   adversely   affect  the  condition
                           (financial and  otherwise) of VTS,  except and to the
                           extent  reflected or reserved  against in the balance
                           sheets  included  in  the  Financial   Statements  or
                           


<PAGE>


                           otherwise  disclosed in the Reports. No dividends are
                           due or unpaid by VTS.
                  6.5      Lawsuits and Proceedings.  Except as disclosed in the
                           Financial  Statements  and  Reports,   there  are  no
                           material  actions at law or in  equity,  governmental
                           proceedings  or  investigations  pending  or  to  the
                           knowledge  of  VTS  threatened  against  the  VTS  or
                           against or with  respect to the business or assets of
                           the  VTS,  and VTS is not in  material  default  with
                           respect to any decree, injunction or the order of any
                           court or government authority. Except as disclosed in
                           the  Financial  Statements  or  Reports,  VTS  is  in
                           substantial  compliance with and has not received any
                           notice of any  claimed  violation  of,  any  material
                           federal, state, county or municipal laws, ordinances,
                           and  regulation,  and there is no action at law or in
                           equity,    arbitration    proceeding,    governmental
                           proceeding or investigation,  or motion or request to
                           any  court,  pending  or  to  the  knowledge  of  VTS
                           threatened,  against  or  with  respect  to VTS  with
                           respect to this Agreement or any of the  transactions
                           contemplated hereby.
                  6.6      Taxes. VTS knows of no outstanding claims against VTS
                           for taxes which constitute a lien on the shares being
                           sold hereunder.
                  6.7      Extraordinary  Transactions.  Since the filing of the
                           VTS's most recent Report, VTS has not:
                           (i)      mortgaged,  pledged  or  subjected  to lien,
                                    charge or any other  encumbrance  any of its
                                    assets;
                           (ii)     except in the  ordinary  course of business,
                                    sold or transferred any of its assets;
                           (iii)    made any management  decisions involving any
                                    


<PAGE>



                                    material  change in itspolicies  with regard
                                    to  the   provision  of   services,   sales,
                                    purchasing  or  the   business,   financial,
                                    accounting   (including   reserves  and  the
                                    amounts   thereof)   or  tax   policies   or
                                    practices; or
                           (iv)     declared or paid any  dividends  on, or made
                                    any   distributions   in   respect   of  any
                                    outstanding shares of capital stock of VTS.
                  6.8.     Adverse  Circumstances.  Except as  disclosed  in the
                           Reports or described herein, to the best knowledge of
                           VTS,   there   are   o   facts,    developments    or
                           circumstances,  existing or threatened,  of a special
                           or unusual  nature that may be materially  adverse to
                           the assets,  business,  financial condition or future
                           prospects of VTS.
         7.       COVENANTS  AND  AGREEMENTS  OF  VTS   SHAREHOLDERS.   The  VTS
                  SHAREHOLDERS hereby Covenants and agrees as follows:
                  7.1      Action.  As of the execution of this Agreement by the
                           VTS SHAREHOLDERS the VTS SHAREHOLDERS  shall take all
                           action  necessary or  appropriate  to  authorize  the
                           execution  and  delivery  of this  Agreement  and the
                           consummation of the transactions contemplated hereby
                  7.2      Impairment  -  Representation  and  Warranties.   VTS
                           SHAREHOLDERS  shall  not take any  action  or fail to
                           take any action without prior written approval of VTS
                           which might cause any  representation  or warranty of
                           VTS  SHAREHOLDERS  made  herein not to be true on the
                           Closing Date, or impair VTS SHAREHOLDER'S  ability to
                           carry out its obligations under this Agreement.
                  7.3      Due Diligence. VTS SHAREHOLDERS or their agents, have


<PAGE>



                           had a full opportunity to conduct their due diligence
                           of VTS in  connection  with this  Agreement  to their
                           complete  satisfaction.   The  VTS  SHAREHOLDERS  are
                           familiar with VTS in connection  with this  Agreement
                           to its complete  satisfaction.  The VTS  SHAREHOLDERS
                           are  familiar  with  VTS,  its  financial  condition,
                           business and  prospects,  has been  provided with the
                           Reports  and with such other  information  concerning
                           VTS'S financial and other affairs as VTS SHAREHOLDERS
                           deem   necessary  to  enter  into  and  perform  this
                           Agreement,  has had sufficient  opportunity to review
                           such  material  and  to  ask  questions  and  receive
                           answers to verify the  accuracy of such  information,
                           and is not in any way relying  upon any  information,
                           representation or warranty (without implying that the
                           supplying  of any such  information  or the making of
                           any such  representation  or warranty  has  occurred)
                           that  VTS  or  its  officers,  directors,  employees,
                           agents and attorneys have provided, or have failed to
                           provide,  to the VTS SHAREHOLDERS in entering into or
                           performing this Agreement.
         8.       DELIVERY OF DOCUMENTS BY VTS. At the Closing,  and in addition
                  to all other documents and  instruments  which VTS is required
                  to deliver  pursuant to this  Agreement,  VTS shall deliver to
                  the VTS SHAREHOLDERS the following  documents duly executed by
                  VTS or the directors, officers, or employees of, or counsel to
                  VTS  or  appropriate   governmental  officials,  in  form  and
                  substance  satisfactory  to the  VTS  SHAREHOLDERS  and  their
                  counsel.
                  8.1.     Good  Standing.  A Certificate  of good standing from
                           the  Secretary  of State of the State of  Nevada  for
                           USM.
                  8.2.     Other Documents.  Such other documents,  certificates
                           


<PAGE>



                           and   instruments   relating   to  the   transactions
                           contemplated   by   this   Agreement   as   the   VTS
                           SHAREHOLDERS or its counsel may reasonable request or
                           deem necessary.

         9.       INDEMNIFICATION.  VTS and the VTS SHAREHOLDERS  mutually agree
                  to indemnify  and to hold the other  harmless from and against
                  all material damages, losses, costs, liabilities, expenses and
                  deficiencies, including, without limitation, additional taxes,
                  and  reasonable  interest,  attorney,  accountant  and  expert
                  witness fees and expenses  (collectively  "Material  Damages")
                  that result from or arise out of any misrepresentation, breach
                  of warranty,  or nonfulfillment of any agreement,  covenant or
                  obligation  of the other  under  this  Agreement.  Each  party
                  agrees to give the other prompt written notice of any event or
                  assertion of which it has  knowledge  concerning  any Material
                  Damage to which it may request indemnification hereunder. Each
                  party  will  cooperate  with  the  other  in  determining  the
                  validity  of any such  claim or  assertion.  The  indemnifying
                  party  hereunder  shall have the right to defend with  counsel
                  reasonably  satisfactory to the  indemnified  party any claims
                  for  Material  Damages  for  which the  indemnified  party has
                  requested indemnification hereunder, and after notice from the
                  indemnifying  party  regarding  its  assumption of the defense
                  thereof,  the  indemnifying  party regarding its assumption of
                  the  defense  thereof,  the  indemnifying  party  shall not be
                  liable  to the  indemnified  party  for  any  legal  or  other
                  expenses  subsequently  incurred  by the  reasonable  costs of
                  investigation.  Each party agrees not to settle or  compromise
                  any claims for  Material  damages  without  the prior  written
                  consent  of  the  other.  The  obligation  of  each  party  to
                  indemnify the other under this Section, shall terminate on the
                  anniversary of the Closing Date, except as to matters to which
                  such  party  had  made a claim  for  indemnification  or given
                  


<PAGE>



                  written notice of a possible claim for  indemnification  on or
                  prior to such date.
         10.      BROKERAGE FEES. No broker,  finder or intermediary is entitled
                  to receive any brokerage or similar type of  commission,  fee,
                  or  payment   arising  out  of  this   transaction,   and  VTS
                  SHAREHOLDERS will hold VTS harmless against any claim for such
                  commission fee or similar type of payment.
         11.      TERMINATION OF AGREEMENT.  This Agreement and the transactions
                  contemplated  hereby may be terminated by the VTS SHAREHOLDERS
                  without  liability  of any kind to VTS by written  instrument,
                  signed by the VTS SHAREHOLDERS and delivered at any time on or
                  prior to the Closing Date, giving notice of termination, if;
                           (a)      There has been a material  misrepresentation
                                    or  material  breach of warranty on the part
                                    of VTS in the representations and warranties
                                    set forth herein or in any Exhibit hereto or
                                    in any share certificate  delivered pursuant
                                    hereto or in any share certificate delivered
                                    pursuant hereto, or VTS shall have failed to
                                    perform  or  comply  with,  in any  material
                                    respect,   any   covenant,    agreement   or
                                    condition to be  performed or complied  with
                                    prior tom or at the Closing.
                           (b)      In  the  reasonable   judgment  of  the  VTS
                                    SHAREHOLDERS the  transactions  contemplated
                                    by this Agreement have become inadvisable or
                                    impracticable   by   reasons   of:  (i)  the
                                    announcement  or the institution by federal,
                                    state   or   local    authorities    of   an
                                    investigation    of   or    litigation    or
                                    proceedings  against  VTS  which  may have a
                                    material  and adverse  effect on VTS, or the
                                    transactions  contemplated  hereby;  or (ii)
                                    


<PAGE>



                                    the commencement  since  the  date  of  this
                                    Agreement by any other  person,  corporation
                                    or  entity  of  litigation  or   proceedings
                                    against or in regard to VTS,  which may have
                                    a  material  and  adverse  effect  upon  the
                                    authority  or ability  of VTS to  consummate
                                    the transactions contemplated hereby; or,
                           (c)      the business, assets, results of operations,
                                    financial  condition or future  prospects of
                                    VTS have been  significantly  and  adversely
                                    affected    by   reason   of    changes   or
                                    developments  in  operations,  other than in
                                    the ordinary  course of business,  since the
                                    filing  of  VTS'S  most  recent   Report  as
                                    provided to VTS SHAREHOLDERS.
         12.      AFFECT  AFTER  TERMINATION.  In the event that this  Agreement
                  shall be terminated in accordance  with the provisions of this
                  Agreement,  then all further  obligations of each party to the
                  other under this Agreement  shall  terminate  without  further
                  liability.
         13.      EXPENSES.  All  legal,  accounting  and  other  costs and fees
                  incurred by BOTH PARTIES,  in connection with the transactions
                  contemplated  by this Agreement shall be borne and paid for by
                  the party incurring the same.
         14.      MISCELLANEOUS PROVISIONS.
                  14.1     Survival   of    Representations,    Warranties   and
                           Covenants.     The    respective     representations,
                           warranties,  covenants  and  agreements  made in this
                           Agreement by the BOTH PARTIES shall  survive  Closing
                           for a period of one (1) year.
                  14.2.    Assignment.   This   Agreement  and  all  rights  and
                           


<PAGE>



                           obligations   hereunder   may  be  assigned  by  BOTH
                           PARTIES, in whole or in part, without prior knowledge
                           and/or written consent of the other party.
                  14.3     Notices.  Any notice,  request,  instruction or other
                           document or communication required or permitted to be
                           delivered  in  person  or by  deposit  in  the  mail,
                           postage   prepaid,   for  mailing  by   certified  or
                           registered mail, will be made as follows:

                           If to VTS delivered and mailed to:

                           Lindsey Kenney
                           Barristers and Solicitors
                           110 - 5769 201 A Street
                           Langley, British Columbia
                           Canada, V3A 8H9

                           If to VTS SHAREHOLDERS, delivered and mailed to:

                           Davis & Co.
                           Barristers and Solicitors
                           2800 Park Place
                           666 Burrard Street
                           Vancouver, British Columbia
                           Canada, V6C 2Z7

                  14.4     Section  Headings.   Section  headings  are  for  the
                           convenience  only and shall  not  limit or  otherwise
                           affect any provision of this Agreement.
                  14.5     Entire  Agreement.  This  Agreement  and any Exhibits
                           hereto;   constitute   the   entire   agreement   and
                           understanding  of the parties  hereto with respect to
                           the   matters   herein  set  forth,   and  all  prior
                           negotiations, writings and understandings relating to
                           the  subject  matter  of this  Agreement  are  merged
                           herein  and  are  superseded  and  canceled  by  this
                           Agreement.
                  14.6.    Waivers - Amendments.  Any of the terms or conditions
                           


<PAGE>



                           of this Agreement may be waived,  but only in writing
                           by  the  party  which  is  entitled  to  the  benefit
                           thereof,   and  this   Agreement  may  e  amended  or
                           modified,  in whole or in part,  only by Agreement in
                           writing, executed by all parties to this Agreement.
                  14.7.    Governing Law. This Agreement  shall be construed and
                           enforced  in  accordance  with  the  laws of  British
                           Columbia, Canada, without regard to conflict of law.
                  14.8     Counterparts.  This  Agreement may be executed in two
                           or more  counterparts,  each of which shall be deemed
                           original  as well as by  facsimile,  but all of which
                           together   shall   constitute   one  and   the   same
                           instrument.
THIS  AGREEMENT  IS  HEREBY  EXECUTED  at the  date  first  mentioned  above  in
Vancouver, British Columbia.



<PAGE>


VANCOUVER TAX SHELTER AND INVESTMENT SEMINARS, INC.
/s/ Ian Knott                                                 June 25, 1994
- -------------                                                 
By: Ian Knott, President


U.S. MEDICAL SERVICES, INC.

/s/ Ian Knott                                                  June 25, 1994
- -------------                                               
By: Ian Knott, President


SHAREHOLDERS OF
VANCOUVER TAX SHELTER AND INVESTMENT SEMINARS, INC.


/s/ Joshua Jones                                               June 25, 1994
- ----------------                                               
By: Joshua Jones, Spokesperson
SHAREHOLDERS OF VANCOUVER TAX SHELTER
AND INVESTMENT SEMINARS, INC.








                               EXCHANGE AGREEMENT
                               ------------------



THIS Exchange Agreement is made this 10th day of September, 1996 by and between:

U.S. MEDICAL SERVICES, INC.
A Nevada Corporation
1350 East Flamingo, Ste. 342
Las Vegas, Nev.
                                        (hereinafter "USMS")

and

FORTUNE 21, INC.                        (Hereinafter "FORTUNE 21")
1200 w. State Road 434
Ste. 112
Longwood, Fla.  32750


         WHEREAS, USMS desires to enter the financial and business education and
services business,  by exchanging (the "EXCHANGE") new common shares in USMS, in
exchange for all the issued  shares in FORTUNE 21, INC. In  accordance  with the
terms and conditions of this Agreement.
         AND  WHEREAS,  FORTUNE 21 is involved  in the  financial  and  business
education and services business, and the shareholders in FORTUNE 21, INC. desire
to invest in USMS and desire the said EXCHANGE in accordance  with the terms and
conditions of this Agreement.
         AND  WHEREAS,  USMS and  FORTUNE 21,  INC.,  desire to  facilitate  the
EXCHANGE provided for herein.





<PAGE>



         NOW THEREFORE,  in consideration of the mutual promises,  covenants and
agreements of the parties contained herein, the parties, intending to be legally
bound hereby, agree as follows:
         1.       EXCHANGE  OF  SHARES.  USMS shall  deliver  to the  FORTUNE 21
                  shareholders,   six  million   twenty  five  thousand   shares
                  (6,025,000)  common shares of USMS ("USMS SHARES") in EXCHANGE
                  for six million twenty five thousand shares (6,025,000) common
                  shares of FORTUNE 21, INC. ("FORTUNE 21 SHARES") as at closing
                  date as  outlined in Section 2. This  exchange  shall be a tax
                  free exchange  pursuant to Section 368 of the Internal Revenue
                  Code.
         2.       CLOSING DATE. This transaction shall be closed pursuant to the
                  terms and  conditions  herein on the date of execution of this
                  Agreement at Orlando,  Florida.  The date of execution of this
                  transaction is herein called the "Closing  Date".  The actions
                  outlined in Section 3, which are to take place within ten (10)
                  days of the closing date are as follows.
         3.       CLOSING.  At  closing,  the parties  shall take the  following
                  actions:  

                  3.1      Transfer of Shares. Upon receipt of FORTUNE 21 SHARES
                           by USMS, USMS will effect the delivery to the FORTUNE
                           21 shareholders  the USMS SHARES,  as outlined herein
                           in Section  3.2,  along  with an updated  shareholder
                           list which is certified  by the transfer  agent to be
                           true and correct.
                  3.2      Transfer Agent  Instructions.  USMS will instruct its
                           Transfer   Agent  to  issue  the  said   USMS   share
                           certificates,  with restrictive  legend,  in exchange
                           for the  FORTUNE  21 SHARES  received  in the name of
                           each  individual  FORTUNE  21  shareholder  or  their
                           assigns or nominees pursuant to this Agreement.



<PAGE>



                  3.3      Delivery  of  Books.  USMS  will  deliver  all of the
                           original  corporate  books and records of USMS to the
                           corporate offices of FORTUNE 21 immediately following
                           the closing of this  Agreement  and the filing of the
                           15c2-11  with the  NASD.  USMS  shall  assist  in the
                           preparation and filing of the 15c2-11.
                  3.4      Delivery  of Legal  Opinion.  USMS  will  deliver  an
                           opinion  of  its  legal  counsel  certifying  to  the
                           accuracy of the  affirmations set forth herein and an
                           opinion  as  to  the  free   trade   ability  of  all
                           outstanding stock held by the current shareholders of
                           USMS.
         4.       SECURITIES  ACT OF 1933.  USMS  covenants  and  agrees  to the
                  FORTUNE  21  shareholders,  who  understand  that  the  SHARES
                  acquired   pursuant  to  this   Agreement  do  require  to  be
                  restricted under Section 144 of the Securities Act of 1933 and
                  may not be sold or otherwise  transferred unless in compliance
                  with the provisions thereof.
         5.       CONDITIONS  OF BOTH  PARTIES  OBLIGATIONS  TO  CLOSE.  For the
                  purposes of paragraph 5 through 13 only of this Agreement: (i)
                  the following  shall be the  conditions of USMS and FORTUNE 21
                  ("BOTH   PARTIES")   obligations  to  close   hereunder:   
                  5.1      Representations   and  Warranties  of  Both  Parties.
                           Representations  and Warranties  made by BOTH PARTIES
                           to this Agreement shall be true and correct as of the
                           Closing Date.
                  5.2      No Default - Covenants and  Agreements.  BOTH PARTIES
                           shall not be in material  default with respect to any
                           obligation  under this  Agreement and both shall have
                           performed or complied with all covenants, agreements,
                           and conditions to be performed or complied with prior
                           to, or at, the Closing.


<PAGE>



         6.       REPRESENTATIONS  AND WARRANTIES OF USMS.  USMS  represents and
                  warrants to AUTOMOTIVE  ONE that the  statements  contained in
                  Section  6.1  through  6.6 are true and correct on the date of
                  this Agreement.  
                  6.1      Corporate  Standing.   USMS  is  a  corporation  duly
                           organized,  validly  existing,  and in good  standing
                           under the laws of  Nevada,  and it has full power and
                           authority to enter into this  Agreement  and to carry
                           out  the  transactions   contemplated   hereby.   The
                           execution and delivery of this Agreement by USMS does
                           not,  and  the   consummation  of  the   transactions
                           contemplated  hereby  will not violate or result in a
                           breach of any provisions of USMS's Charter of Bylaws.
                  6.2      Capital Stock.  The authorized  capital stock of USMS
                           consists of twenty five million  (25,000,000)  shares
                           of Common Stock without par value of which amount one
                           million nine hundred  three  thousand two hundred and
                           three  (1,903,203)  shares of Common  Stock have been
                           validly  issued and are  outstanding,  fully paid and
                           nonassessable  as of the date of this Agreement.  The
                           outstanding shares are held by more than four hundred
                           (400) shareholders and are freely tradeable under the
                           governing security laws.
                  6.3      Authority. USMS has full power and authority to enter
                           into this  Agreement and has taken all action or will
                           use its best  efforts to take all  action,  corporate
                           and otherwise,  necessary to authorize the execution,
                           delivery  and  performance  of  this  Agreement,  the
                           completion of the transactions contemplated hereby.




<PAGE>



                  6.4      Lawsuits  and  Proceedings.  There  are  no  material
                           actions at law or in equity, governmental proceedings
                           or  investigations  pending  or to the  knowledge  of
                           USMS,  and  USMS  is not  in  material  default  with
                           respect to any decree, injunction or the order of any
                           court or government authority.
                  6.5      Taxes.  USMS knows of no  outstanding  claims against
                           USMS for taxes which  constitute a lien on the shares
                           being  sold  hereunder.  USMS has filed all  required
                           Federal and State tax returns, and has paid any taxes
                           due thereon.
                  6.6      Adverse Circumstances. Except as disclosed herein, to
                           the best  knowledge  of  USMS,  there  are no  facts,
                           developments    or    circumstances,    existing   or
                           threatened,  of a special or unusual  nature that may
                           be  materially  adverse  to  the  assets,   business,
                           financial condition or future prospects of USMS.
                  6.7      Publicly Held Company.  USMS  represents that it is a
                           publicly  held  company  and has filed any  documents
                           necessary to maintain such status with the regulatory
                           authorities.
         7.       REPRESENTATIONS AND WARRANTIES OF FORTUNE 21
                  FORTUNE 21 represents and warrants to USMS that the statements
                  contained  in Sections 7.1 through 7.6 are true and correct on
                  the date of this Agreement.
                  7.1      Corporate Standing.  FORTUNE 21 is a corporation duly
                           organized,  validly  existing,  and in good  standing
                           under the laws of Florida,  and it has full power and
                           authority to enter into this  Agreement  and to carry
                           out  the  transactions   contemplated   hereby.   The
                           execution  and delivery of this  Agreement by FORTUNE
                           21 does not, and the consummation of the transactions


<PAGE>



                           contemplated  hereby will not, violate or result in a
                           breach of any  provisions  of FORTUNE 21's Charter or
                           Bylaws.
                  7.2      Capital  Stock.  The  authorized   capital  stock  of
                           FORTUNE 21 of twenty five million (25,000,000) shares
                           of  Common  Stock  without  par  value of  which  six
                           million  twenty five thousand  (6,025,000)  shares of
                           Common  Stock  have  been  validly   issued  and  are
                           outstanding,  fully paid and  nonassessable as of the
                           date of this Agreement.
                  7.3      Authority. FORTUNE 21 has full power and authority to
                           enter into this Agreement and has taken all action or
                           will  use  its  best  efforts  to  take  all  action,
                           corporate and  otherwise,  necessary to authorize the
                           execution,   delivery   and   performance   of   this
                           Agreement,   the   completion  of  the   transactions
                           contemplated hereby.
                  7.4      Lawsuits and Proceedings.  Except as disclosed herein
                           there are no  material  actions  at law or in equity,
                           government  proceedings or investigations  pending or
                           to the  knowledge  of FORTUNE 21  threatened  against
                           FORTUNE 21 or against or with respect to the business
                           or assets of  FORTUNE  21,  and  FORTUNE 21 is not in
                           material   default   with   respect  to  any  decree,
                           injunction  or the order of any  court or  government
                           authority.
                  7.5      Taxes.  FORTUNE  21  knows of no  outstanding  claims
                           against FORTUNE 21 for taxes which  constitute a lien
                           on the shares being sold hereunder.
                  7.6      Adverse Circumstances. Except as disclosed herein, to
                           the best knowledge of FORTUNE 21, there are no facts,
                           


<PAGE>



                           developments    or    circumstances,    existing   or
                           threatened,  of a special or unusual  nature that may
                           be  materially  adverse  to  the  assets,   business,
                           financial  condition  or future  prospects of FORTUNE
                           21.
         8.       INDEMNIFICATION.   USMS  and  FORTUNE  21  mutually  agree  to
                  indemnify  and to hld the other  harmless from and against all
                  material damages,  losses,  costs,  liabilities,  expenses and
                  deficiencies, including, without limitation, additional taxes,
                  and  reasonable  interest,  attorney,  accountant  and  expert
                  witness fees and expenses  (collectively  "Material  Damages")
                  that result from or arise out of any misrepresentation, breach
                  of warranty,  or nonfulfillment of any agreement,  covenant or
                  obligation  of the other  under  this  Agreement.  Each  party
                  agrees to give the other prompt written notice of any event or
                  assertion of which it has  knowledge  concerning  any Material
                  Damages  to which it may  request  indemnification  hereunder.
                  Each party will cooperate  with the other in  determining  the
                  validity  of any such  claim or  assertion.  The  indemnifying
                  party  hereunder  shall have the right to defend with  counsel
                  reasonably  satisfactory to the  indemnified  party any claims
                  Material Damages for which the indemnified party has requested
                  indemnification   hereunder,   and  after   notice   from  the
                  indemnifying  party  regarding  its  assumption of the defense
                  thereof,  the  indemnifying  party  shall not be liable to the
                  indemnified party for any legal or other expenses subsequently
                  incurred by the reasonable costs of investigation.  Each party
                  agrees not to settle or  compromise  any  claims for  Material
                  Damages  without the prior written  consent of the other.  The
                  obligation  of each party to  indemnify  the other  under this
                  section,  shall  terminate on the  anniversary  of the Closing
                  Date,  except as to  matters  to which  such  party had made a
                  claim  for  indemnification  or  given  written  notice  of  a
                  possible claim for indemnification on or prior to such date.


<PAGE>



         9.       BROKERAGE FEES. No broker,  finder or intermediary is entitled
                  to receive any brokerage or similar type of  commission,  fee,
                  or payment arising out of this transaction.
         10.      TERMINATION OF AGREEMENT.  This Agreement and the transactions
                  contemplated  hereby may be terminated by either party to this
                  Agreement  without  liability  of any kind to the other  party
                  hereto by  written  instrument,  signed  by  either  party and
                  delivered at any time on or prior to the Closing Date,  giving
                  notice of  termination,  if:  
                  (a)      There  has  been  a  material   misrepresentation  or
                           material  breach  of  warranty  on the part of either
                           party in the representations and warranties set forth
                           herein,  or either party shall have failed to perform
                           or  comply  with,  in  any  material   respect,   any
                           covenant,  agreement  or condition to be performed or
                           complied with prior to, or at the closing.
                  (b)      In  the  reasonable  judgment  of  either  party  the
                           transactions  contemplated  by  this  Agreement  have
                           become  inadvisable or  impracticable  by reasons of:
                           (i) the  announcement  or the institution by federal,
                           state or local authorities of any investigation of or
                           litigation or proceedings  against either party which
                           may have a  material  and  adverse  effect  on either
                           party, or the transactions  contemplated  hereby;  or
                           (ii)  the   commencement   since  the  date  of  this
                           Agreement by any other person,  corporation or entity
                           of litigation or proceedings  against or in regard to
                           either  party,  which may have a material and adverse
                           effect upon the authority or ability of either party,
                           which may have a material and adverse effect upon the
                          


<PAGE>



                           authority  or ability of either  party to  consummate
                           the transactions contemplated hereby.
         11.      AFFECT  AFTER  TERMINATION.  In the event that this  Agreement
                  shall be terminated in accordance  with the provisions of this
                  Agreement,  then all further  obligations of each party to the
                  other under this Agreement  shall  terminate  without  further
                  liability.

         12.      EXPENSES.  All  legal,  accounting  and  other  costs and fees
                  incurred by BOTH PARTIES,  in connection with the transactions
                  contemplated  by this Agreement shall be borne and paid for by
                  the party incurring the same.
         13.      MISCELLANEOUS PROVISIONS.
                  13.1     Survival   of    Representations,    Warranties   and
                           Covenants.     The    respective     representations,
                           warranties,  covenants  and  agreements  made in this
                           Agreement by BOTH PARTIES shall survive Closing for a
                           period of one (1) year.
                  13.2     Assignment.   This   Agreement  and  all  rights  and
                           obligations   hereunder   may  be  assigned  by  BOTH
                           PARTIES, in whole or in part, without prior knowledge
                           and/or written consent of the other party.
                  13.3     Notices.  Any notice,  request,  instruction or other
                           document or communication required or permitted to be
                           delivered  in  person  or by  deposit  in  the  mail,
                           postage   prepaid,   for  mailing  by   certified  or
                           registered mail, will be made as follows:

U.S. Medical Services, Inc.
1350 East Flamingo, Ste. 342
Las Vegas, Nev.  89119

If to the FORTUNE 21 shareholders, delivered and mailed to:


<PAGE>



FORTUNE 21, INC.
1200 W. S.R. 434, Ste. 112
Longwood, Fla.  32750

                  13.4     Section  Headings.   Section  headings  are  for  the
                           convenience  only and shall  not  limit or  otherwise
                           affect any provisions of this Agreement.
                  13.5     Entire  Agreement.  This  Agreement  and any Exhibits
                           hereto,   constitute   the   entire   agreement   and
                           understanding  of the parties  hereto with respect to
                           the   matters   herein  set  forth,   and  all  prior
                           negotiations,  writings and understandings related to
                           the  subject  matter  of this  Agreement  are  merged
                           herein  and  are  superseded  and  canceled  by  this
                           Agreement.
                  13.6     Waivers - Amendments.  Any of the terms or conditions
                           of this Agreement may be waived,  but only in writing
                           by  the  party  which  is  entitled  to  the  benefit
                           thereof,   and  this  Agreement  may  be  amended  or
                           modified,  in whole or in part,  only by agreement in
                           writing, executed by all parties to this Agreement.
                  13.7     Governing Law. This Agreement  shall be construed and
                           enforced  in  accordance  with the  laws of  Florida,
                           without regard to conflict of law.
                  13.8     Counterparts.  This  Agreement may be executed in two
                           or more counter parts,  each of which shall be deemed
                           original  as well as by  facsimile,  but all of which
                           together   shall   constitute   one  and   the   same
                           instrument.


         This Agreement is hereby  executed on the date first mentioned above in
Orlando, FL.

U.S. MEDICAL SERVICES, INC.                                   FORTUNE 21, INC.
/s/ Ian Knott                                                 /s/ James S. Byrd
- -------------                                                 -----------------


<PAGE>


By: IAN KNOTT                                                 By: JAMES S. BYRD
Its: PRESIDENT                                                Its: PRESIDENT






                      CONTRIBUTION AND OPERATING AGREEMENT

          Contribution and Operating Agreement, dated as of February 7, 1997, by
and among Peter Morris  ("Morris"),  Success  Holdings  Company LLC, an Illinois
limited liability company  ("Success  Holdings') and Fortune Financial  Systems,
Inc., a Nevada  corporation (the  "Company"),  James S. Byrd, Jr. J ("Byrd") and
Douglas Hackett ("Hackett").

                              PRELIMINARY STATEMENT

         1. The authorized  capital stock of the Company is 25,000,000 shares of
common  stock,  per  value  $.001  per  share  (the  "Common  Stock")  of  which
approximately  10,100,000  shares of Common Stock  (subject to adjustment as set
forth on Schedule 5.1.1) are issued and outstanding as of the date hereof.

         2. Fortune 21, Inc., a Florida corporation ("Fortune 21 "), is a wholly
owned subsidiary of the Company.

         3.  Fortune  21  is  a  financial  and  business  training,   coaching,
consulting company which provides educational, training, coaching and consulting
services to individuals and small businesses who want to start or expand a small
business,  buy, sell or invest in real estate, or create or build wealth, and in
connection therewith, conduct seminars, conferences and workshops, sell business
opportunities  and sell  collateral  materials  such as audio and videotapes and
software  in the United  States.  The clients  and  customers  of Fortune 21 are
introduced  to the Fortune 21 programs  through a variety of marketing  methods,
most notably  through the  conducting  of free  seminars,  through  direct mail,
direct  response media, or through  telemarketing.  The activities  listed above
will be referred to herein as the "Fortune Core Business".

         4 Success Holdings is an established international multi-media provider
of information,  entertainment,  services and  entertainment  for  entrepreneurs
which owns as its primary asset the nationally known magazine  SUCCESS.  Success
Holdings is involved in a variety of  enterprises,  including those described in
the Agenda for the Success  Strategy Meeting of November 14, 1996 or in Success'
Confidential Private Placement Memorandum (drafted 4122196), and including,  but
not limited to, the development and fostering of entrepreneurism  worldwide,  is
specifically involved in publishing the magazine, and its associated properties,
but is also involved in the global provision of  entrepreneurial  services.  The
categories of  enterprises  and activities  described  above will be referred to
herein as the " Success Core Business. "

         5.  Morris  has   extensive   experience   in   business,   management,
entrepreneurial, and particularly real estate matters. Morris has agreed to make
available his time,  contacts and experience to the Company.  The Company,  Byrd
and  Hackett  acknowledge  that  Morris'  business,  financial  and real  estate
expertise and  knowledge  will be of great value to the Company and that Morris'
experience  and  willingness  to contribute  his time to the Company was a major
factor in the  Company's  decision  to enter into this  agreement  and the other
agreements contemplated by this Agreement.

         6. Morris desires to acquire  3,100,000  shares of the Company's Common

                                       1
<PAGE>

Stock in consideration  of the following  contributions to the Company which are
more fully described in Article 2 below:  (i) Morris will contribute  amounts in
cash equal to, at a minimum,  $500,000,  (ii) Morris will arrange for a $250,000
line of credit to be  established  for use by  Fortune  21 and will  become  the
primary  obligor  under such line of credit,  and (iii)  Morris will  guarantee,
jointly  and  severally  with Byrd and  Hackett,  media  accounts  not to exceed
$500,000 at any one time.

         7. Success desires to acquire  3,100,000 shares of the Company's Common
Stock in consideration of the License and Success's agreement to provide Fortune
21 with $3,000,000 of advertising in "Success(R)" Magazine and other media.

         8. Pursuant to a License Agreement,  dated as of the date hereof by and
among  Success  Holdings  and  Fortune  21 (the  "License  Agreement"),  Success
Holdings  granted to Fortune 21 a limited license in the United States to use of
the  trade  name  "Success(R)"  along  with the  right to  certain  intellectual
property, services and activities associated with the license (collectively, the
"License").

         9. The  6,200,000  shares of Common  Stock that  Success  Holdings  and
Morris will receive  hereunder will constitute 47% of the shares of Common Stock
held, in the aggregate, by Success Holdings, Morris, Byrd and Hackett.

         10. The  parties  hereto  desire to provide the  issuance of  6,200,000
shares of Common  Stock to Morris  and  Success  Holdings,  to  provide  for the
conduct of the  business of the  Company and Fortune 21, and to confirm  certain
other agreements among them.

         NOW, THEREFORE, in furtherance of the foregoing and in consideration of
the mutual premises set forth herein, the parties hereto agree as follows:

                                    ARTICLE 1

                                   DEFINITIONS

         1.1  Definitions.  For purposes of this Agreement,  the following terms
have the meanings specified to or referred to in this Article 1.

                  (a)  "Business  Plan"  shall  have the  meaning  set  forth in
Section 4.1 of this Agreement.

                  (b) "Byrd" shall have the meaning set forth in the Preamble to
this agreement;

                  (c) "Closing"  shall have the meaning set forth in Section 3.1
of this Agreement; Agreement;

                  (d)  "Closing  Date"  shall  have the  meaning,  set  forth in
Section 3.1 of this Agreement;

                  (e)  "Common  Stock"  shall have the  meaning set forth in the
Preliminary Statement to this Agreement;

                                       2
<PAGE>

                  (f)  "Company"  should  have  the  meaning  set  forth  in the
Preamble to this Agreement;  (g) "Collateral  Documents" shall mean the License,
Stockholders and Employment Agreements;

                  (h) "Disclosure Statement" shall have the meaning set forth in
Section 5.1.3 of this Agreement;

                  (i)"Employment  Agreements"  mean the  Employment  Agreements,
dated as of the date hereof between the Company and each of Byrd and Hackett and
the Consulting Agreement,  dated as of the date hereof,  between the Company and
Morris;

                  (j) "Escrow Agreement' means the Escrow Agreement, dated as of
the date hereof,  by and among Success  Holdings,  the Company and Battle Fowler
LLP

                  (k)  "Financial  Statements"  means  the  Company's  financial
statements included in the Disclosure Statement;

                  (l) "Fortune Core  Business"  shall have the meaning set forth
in the Preliminary Statement to this Agreement;

                  (m)  "Fortune  21 " shall  have the  meaning  set forth in the
Preliminary Statement to this Agreement;

                  (n) "Hackett" shall have the meaning set forth in the Preamble
to this Agreement;

                  (o)  "License"  shall  have  the  meaning  set  forth  in  the
Preliminary Statement to this Agreement;

                  (p)  "License  Agreement"  shall have the meaning set forth in
the Preliminary Statement to this Agreement;

                  (q)  "Line of  Credit"  shall  have the  meaning  set forth in
Section 2.2.2 of this Agreement;

                  (r) "Morris"  shall have the meaning set forth in the Preamble
to this Agreement;

                  (s) "Permitted Conference" shall have the meaning set forth in
Section 4.2.1 of this Agreement.

                  (t)  "Stockholders  Agreement"  shall  mean  the  Stockholders

                                       3
<PAGE>

Agreement,  dated as of the date  hereof,  by and  among  the  Company,  Success
Holdings, Morris, Byrd and Hackett;

                  (u) "Success Core  Business"  shall have the meaning set forth
in the Preliminary Statement to this Agreement; and

                  (v) "Success Holdings" shall have the meaning set forth in the
Preamble to this Agreement.



                                    ARTICLE 2

                           SUBSCRIPTION; CONSIDERATION

         2.1 Subscriptions. Upon the terms and subject to the conditions of this
Agreement,  each of Success  Holdings and Morris hereby  subscribes for, and the
Company  hereby issues to each of Success  Holdings and Morris 3,1 00,000 shares
of the Company's  Common Stock, in  consideration  of the  contributions  to the
Company made by Success Holdings and Morris as described in Section 2.2 below.

         2.2      Consideration.

                  2.2.1  Cash  Payments.  Morris  hereby  agrees  to  pay to the
Company the following (i) $200,000 in cash at the Closing; (ii) $100,000 in cash
on or before May 15,  1997;  and (iii)  $200,000  in cash on or before  July 15,
1997;  provided,  however,  that  the  payment  of such  amounts  in July may be
deferred  at the  option of Morris,  until (a)  December  31,  1997 if the total
payment due on such date is increased  to  $300,000,  (b) until June 30, 1998 if
the  total  payment  due on such date is  increased  to  $400,000,  or (c) until
January 10, 1999 if the total payment due on such date is increased to $500,000.
Upon the request of the Company's auditors,  Morris shall deliver to the Company
a promissory note evidencing  such deferred  payments,  which note shall contain
terms reasonably acceptable to the Company.

                  2.2.2 Line of Credit.  Morris hereby agreed to arrange to have
a $250,000  line of credit  (the "Line of  Credit")  with a term of three  years
established  for use by the  Company  at such  bank  and  upon  such  terms  and
conditions as shall be reasonably acceptable to the Company. Morris shall be the
primary obligor and the Company shall be the secondary obligor under the Line of
Credit.  Morris shall provide the issuing bank with any collateral  requested by
such bank in order to secure his  obligations  under the Line of Credit.  Morris
shall  establish  such Line of Credit no later than April 15, 1997 and such Line
of Credit shall terminate on April 15, 2000.

                  2.2.3 License; Grant of Media Credits. Success Holdings hereby
(i) executes and delivers the License Agreement,  and (ii) grants to Fortune 21,
$3,000,000  of media  credits of which 50% of such credits shall consist of 37.5
full  4-color  bleed  pages  (valued at $40,000 per full page  equivalents),  of
advertising  in  SUCCESS  magazine  over a period of 42  months  and 50% of such
credits shall  consist of net barter  credits with other media (valued at a cost

                                       4
<PAGE>

per  thousand  agreed by the  parties  hereto to be  between  $85 to $95) over a
period of 30  months.  In the event  that the  parties  mutually  agree that the
Company  shall pay for any  production  costs  incurred in  connection  with any
advertising  provided under such media credits, the amount of such media credits
will be increased in an amount  mutually agreed to by the parties to reflect the
payment by the Company of such costs.

                  2.2.4  Guarantee  of  Media  Accounts.   In  addition  to  the
advertising  Fortune 21 will obtain  pursuant to the media credits  described in
Section 2.2.2,  Fortune 21 intends to obtain  advertising  from additional media
sources.  Morris,  Byrd and  Hackett  shall,  jointly and  severally,  guarantee
Fortune 21's  obligations with respect to such  advertising,  and such guarantee
shall be  provided  to the  relevant  media  sources.  In  connection  with such
guarantee,  Morris,  Byrd and Hackett  shall  execute and deliver all such other
agreements, certificates,  instruments and other documents as such media sources
may reasonably request.  Such guarantee shall be limited to media accounts in an
amount of $500,000 outstanding at any one time.

         2.3 License Guarantee.  Morris and Success Holdings shall,  jointly and
severally,  guarantee  that  Success  Holdings  will  honor its  agreements  and
obligations of the License under the terms of the License Agreement.  Morris and
Success  Holdings  shall  indemnify  the  Company and Fortune 21 for any and all
losses or costs and  expenses  incurred by the Company and Fortune 21 if Fortune
21's rights under the License  Agreement are terminated or lost through no fault
or act or omission to act on the part of Fortune 2 1.

         2.4 Escrow.  All of the shares of Common Stock  granted to Morris shall
be held in escrow,  pursuant to the Escrow  Agreement until the cash payments of
Morris under  Section  2.2.1 have been  satisfied in full and the Line of Credit
has been  established.  The  parties  acknowledge  that the  provisions  of this
Section do not affect the right of Morris under the Stockholders  Agreement,  or
the rights of the Company and  Fortune 21 under this  Agreement  and the License
Agreement,  including, without limitation, Fortune 21's right to use the License
as provided in the License Agreement.



                                    ARTICLE 3

                                     CLOSING

         3.1 Closing.  The closing of this Agreement (the "Closing")  shall take
place at the offices of Battle  Fowler LLP, 75 East 55th Street,  New York,  New
York  10022 on  February  7, 1997 or as soon  thereafter  as the  conditions  to
Closing may be satisfied or waived by the parties (the "Closing Date").

3.2      Closing Deliveries.

                  (A) On or prior to the Closing  Date,  the  Company,  Byrd and
Hackett,  as  appropriate,  shall  deliver or cause to be  delivered  to Success
Holdings and Morris the documents listed below, in form and substance reasonably
satisfactory to the Success Holdings and Morris;

                                       5
<PAGE>


                           (i)   the License Agreement, executed by Fortune 21;

                           (ii)  the  Stockholders  Agreement,  executed  by the
Company, Byrd and Hackett;

                           (iii) the  Employment  Agreements,  executed  by  the
Company, Byrd and Hackett;

                           (iv)   the Escrow Agreement;

                           (v) a letter from the Company to Morris providing for
issuance  within  10  days  of the  Closing  Date  by  the  Company  of a  stock
certificate  in the name of Morris  for 3,1  00,000  shares of Common  Stock for
delivery  to the escrow  agent to hold under the terms of the Escrow  Agreement;
and

                           (vi)  a  letter   between  the  Company  and  Success
Holdings  providing  for the issuance  within 10 days of the Closing Date by the
Company of a stock  certificate  in the name of Success  Holdings for  3,100,000
shares of Common Stock.

                  (B) On or  prior  to the  Closing  Date,  Morris  and  Success
Holdings, as appropriate, shall deliver or cause to be delivered to the Company,
Byrd and Hackett,  the documents listed below, in form and substance  reasonably
satisfactory to the Company, Byrd and Hackett, as appropriate:

                           (i)  the  License  Agreement,   executed  by  Success
Holdings;

                           (ii) the  Stockholders  Agreement  executed by Morris
and Success Holdings;

                           (iii) the  Employment  Agreement  between the Company
and Morris, executed by Morris;

                           (iv)  $200,000  in cash from  Morris  payable  to the
Company;

                           (v)  evidence  of  payment  of  the  finder's  fee by
Success Holdings and Morris pursuant to Section 7.13 hereof; and

                           (vi) the Escrow Agreement


                                    ARTICLE 4

                           NON-COMPETITION PROVISIONS;


                                       6
<PAGE>

                       SHARED EMPLOYEES; LICENSE PAYMENTS

         4.1  Non-Competition  - General.  The Company,  Byrd and Hackett hereby
agree that they will not engage in any business and will not serve as a partner,
officer, director, consultant,  employee or in any other capacity to any company
or business  organization  which is  competitive  with the Success Core Business
unless such parties obtain the prior approval of Success Holdings and Morris and
provide  Success  Holdings  and  Morris  with full  disclosure  of the  proposed
activities.  Success  Holdings and Morris hereby agree that they will not engage
in any business and will not serve as a partner, officer, director,  consultant,
employee or in any other capacity to any company or business  organization which
is competitive with the Fortune Core Business,  including,  without  limitation,
those products and services  listed on Schedule 4.1,  unless such parties obtain
the prior  approval of the  Company,  Byrd and Hackett and provide the  Company,
Byrd  and   Hackett   with  full   disclosure   of  the   proposed   activities.
Notwithstanding  the foregoing,  (a) the Company shall be permitted to engage in
activities  to the extent that such  activities  are  reflected in the Company's
executive summary as attached to this Agreement, and (b) any party may own up to
2% of the outstanding common stock of any class of common equity which is traded
on a national securities exchange or in the over-the-counter market.

         4.2      Permitted Conferences.

                  4.2.1 Success  Holdings and its affiliates  shall be permitted
to continue to conduct (i) one annual national seminar and conference,  (ii) one
annual  seminar and  conference in each of four regions of the United States and
(iii)  a   reasonable   number  of  retreats   for  chief   executive   officers
(collectively, the "Permitted Conferences"). The Company shall have the right to
participate in each Permitted  Conference and serve in the capacities  described
in Section  4.2.2  below.  In addition  to the  Permitted  Conferences,  Success
Holdings shall also be permitted to conduct industry specific and interest group
specific  seminars  and  conferences,  provided,  however,  that  such  industry
specific and interest group specific  conferences  and seminars and the retreats
for chief  executive  officers are not  substantially  similar to any activities
included in the Fortune Core Business.

                  4.2.2 For each  Permitted  Conference,  the Company shall have
the right to serve,  at its election,  as either a co-sponsor of such  Permitted
Conference,  as an administrator or manager of such Permitted Conference, or the
Company may provide Success  Holdings with its customer data base which shall be
used by Success Holdings only with respect to such conference.  Success Holdings
shall provide the Company with notice of the date and location and certain other
relevant  information with respect to each Permitted  Conference and such notice
shall be provided 90 days prior to the scheduled date of such conference. Within
60 days of the  scheduled  date of a Permitted  Conference,  the  Company  shall
notify Success  Holdings of what  capacity,  if any, the Company will serve with
respect to such Permitted Conference. The Company shall have the right to market
its products and services to attendees of the Permitted  Conferences,  provided,
however,  that such  products are  reasonable  and  appropriate  for the type of
attendees at such conferences.

                  4.2.3  (A) In the  event  the  Company  elects  to  serve as a

                                       7
<PAGE>

co-sponsor of a Permitted Conference, the Company shall pay for 50% of the costs
and expenses  incurred in  connection  with such  Permitted  Conference  and the
Company shall receive 50% of the profits from such Permitted Conference.

                           (B) In the event the Company  elects to administer or
manage a Permitted  Conference,  the Company shall  provide such  administrative
services to Success  Holdings as Success Holdings and the Company shall mutually
agree and the Company shall also provide Success Holdings with use of certain of
its employees. In consideration for such services, the Company shall receive 30%
of the profits from such  Permitted  Conference and shall bear 20% of any losses
suffered in connection with such conference.  In addition, if the Company elects
to allow  Success  Holdings to use its customer  database  then the Company will
receive an additional 10% of the profits from such conference.

                           (C) If the  Company  elects  only  to  allow  Success
Holdings to use its customer  database then the Company will receive 1 0% of the
profits from such conference.

                  4.2.4  Each of Success  Holdings  and the  Company  shall make
their respective customer lists and databases available to each other; provided,
however that neither shall  disclose or otherwise sell or transfer such customer
lists or databases to any third party. The parties hereto  acknowledge that each
of Success  Holdings and the Company  shall  retain the full  ownership of their
respective  customer lists and databases.  Success Holdings shall be entitled to
(i) market  magazine  subscription to all active  customers of the Company,  and
(ii) market magazine subscriptions and other products of Success Holdings to all
inactive customers of the Company; provided, however, that such products are not
competitive  with the Fortune  products and services and that the Company  shall
review such products prior to any such marketing activity.  The Company shall be
entitled to market its products and services in accordance with this Agreement.

         4.3  Shared  Employees.  Success  Holdings  and its  affiliates,  shall
provide the Company with  reasonable  assistance  in  marketing  and research in
order to facilitate the Company's use of the License

         4.4 Consent to Certain  Activities.  The parties hereto acknowledge and
agree that there may be instances in the future where it will be beneficial  for
all  parties  to allow a party to engage in  activities  which  would  otherwise
violate the License Agreement or the non-competition provisions of this Article.
In such event,  the parties  hereto agree to use their best efforts to negotiate
in good faith with a view to accommodating a party's  reasonable and appropriate
business needs to engage in such activities.  Notwithstanding the foregoing,  if
the parties cannot reach  agreement,  the party desiring to take such prohibited
action shall not be permitted to take any action prohibited under this Agreement
or the License Agreement.

         4.5 License Payments. Success Holdings shall be entitled to receive, as
an  additional  payment under the License  Agreement as set forth below.  If the
Company's  net earnings  before taxes as  reflected in the  Company's  regularly
prepared audited  financial  statements,  but before deducting any bonuses under
this or other executive  employment or consulting  agreement ("Pre-tax Profits")
exceed $5 million for any fiscal year,  then as an additional  payment under the


                                       8
<PAGE>

License  Agreement,  Success  Holdings shall be entitled to receive an amount in
the form of a combination of cash and stock options having net value as follows:
if Pre-tax Profits exceed $5 million but are less than $6 million,  $250,000; if
Pre-tax profits exceed $6 million but are less than $7 million, $350,000; and if
Pre-tax Profits exceed $7 million,  $500,000,  as further  described  below. The
Board of Directors shall determine,  in its sole discretion,  the combination of
cash and stock  options  Success  Holdings  shall  receive.  To the extent  that
Success Holdings is granted options as described above to purchase shares of the
Company's Common Stock,  such stock options (x) shall have an exercise price per
share to be determined by the Board of Directors,  provided,  that such exercise
price is equal to not more  than 50% of the Fair  Value of the share on the date
of grant, and (y) shall be granted in accordance with a stock option  agreement,
the form of which  will be  mutually  acceptable  to  Success  Holdings  and the
Company, and which agreement will provide that the options shall be fully vested
upon the date of grant and that one-third of the options shall be exercisable on
each of the date of grant and the first and second  anniversaries of the date of
grant.  The "net value" of any stock options  granted to Success  Holdings under
this Section for purposes of calculation  the $500,000  valuation above shall be
the Fair Value per share on the date of grant  under such option  multiplied  by
the number of shares subject to such option. The term "Fair Value" of a share of
the  Company's  Common  Stock shall mean (i) if the common  stock is traded on a
national  securities  exchange,  the  closing  price  for such  stock on the day
immediately  preceding the date of determination or if there is no closing price
on such date, the last preceding  closing price, (ii) if the common stock is not
traded  on a  national  securities  exchange,  the  mean of the high bid and ask
quotes of such stock as  reported  in the  NASDAQ/NMS  reports  or the  National
Quotation  Bureau Inc.'s pink sheets or in the NASD  Bulletin,  Board on the day
immediately preceding the date of determination or if there were no high bid and
ask quotes on such date,  the last  preceding day that there were,  and 4.5.1 if
neither (i) or (ii) are applicable,  as determined in good faith by the Board of
Directors.


                                    ARTICLE 5

                 REPRESENTATIONS AND WARRANTIES OF THE COMPANY,
                                BYRD AND HACKETT.

         5.1 The  Company,  Byrd  and  Hackett  hereby  represent  and  warrant,
severally and not jointly, as follows:

                  5.1.1 The Company is a corporation duly incorporated,  validly
existing and in good standing  under the laws of the State of Nevada.  As of the
date hereof,  the authorized capital stock of the Company consists of 25,000,000
shares of Common Stock.  The Company has full  corporate  power and authority to
enter  into  this  Agreement  and to  perform  its  obligations  hereunder.  The
execution,  delivery and  performance  of this  Agreement by the Company and the
consummation by the Company of the  transactions  contemplated  hereby have been
duly  authorized  by all  necessary  corporate  proceedings  on the  part of the
Company and this Agreement constitutes the. valid and legally binding obligation
of the Company,  enforceable  against the Company in accordance  with its terms,


                                       9
<PAGE>

except as such  enforceability  may be  limited by (i)  bankruptcy,  insolvency,
moratorium,  reorganization and other laws affecting creditors' rights generally
and (ii)  general  principles  of equity,  regardless  of whether  asserted in a
proceeding  in equity or at law.  As of the Closing  Date and after  taking into
account the  transactions  contemplated by this  Agreement,  the Company's total
issued and  outstanding  shares of Common  Stock will  consist of  approximately
16,300,000  shares  of  Common  Stock  (subject  to  adjustment  as set forth in
Schedule  5.1.1).  As of  the  Closing  Date  and  after  giving  effect  to the
transactions  contemplated by this Agreement,  all of the issued and outstanding
shares of Common Stock of the Company shall be duly and validly  authorized  and
issued and are fully paid and non-assessable.  As of the Closing Date other than
as contemplated by this Agreement and the Collateral  Documents (a) there are no
outstanding warrants,  options or other rights to purchase or acquire any shares
of the Company's Common Stock, nor any outstanding  securities  convertible into
such shares or outstanding warrants, options or other rights to acquire any such
convertible  securities;  (b) there are no preemptive rights with respect to the
issuance or sale of the Company's  Common Stock;  and (c) as of the Closing Date
there will be no  restrictions  on the  transfer of the  Company's  Common Stock
other  than  those  arising  from  federal  and  state  securities  laws  or the
Stockholders Agreement.

                  5.1.2 The  execution  and  delivery of this  Agreement  by the
Company does not (i) violate,  or result with notice or the passage of time in a
violation  of,  or,  result  in the  acceleration  of or  entitle  any  party to
accelerate  (whether  after  the  giving of notice or lapse of time or both) any
material obligation under, any mortgage,  lien, lease, agreement,  license, loan
agreement,  indenture or other  instrument or document to which the Company is a
party or by which the  Company  is bound;  (ii)  violate  any  provision  of the
certificate  of  incorporation  or by-laws of the  Company;  (iii) result in the
creation of any claim, security interest,  lien or encumbrance whatsoever on the
Shares except as  contemplated  by this  Agreement;  or (iv) violate or conflict
with any law, order, rule,  regulation,  judgment or decree or other restriction
of any kind or character to or by which the Company is subject or bound.

                  5.1.3 The Disclosure  Statement  filed with NASDAQ pursuant to
Rule 1 5c2-1 1 (the "Disclosure  Statement") is true and correct in all material
respects,  does not contain any untrue statement of a material fact and does not
omit to state a material  fact  required to be stated  therein or  necessary  in
order to make the statements therein not misleading.

                  5.1.4 The  Corporation  has good and  marketable  title to its
assets  used  in  conducting  its  business,   free  and  clear  of  all  liens,
restrictions  or  encumbrances  except as otherwise  disclosed in the  Financial
Statements.

                  5.1.5 Except as set forth in Schedule  5.1.5 hereto,  there is
no litigation or  governmental  proceeding or  investigation  pending or, to the
best knowledge of the Company,  threatened  against the Company affecting any of
its properties or assets, or which has a reasonable  possibility of calling into
question  the  validity,   or  materially   hindering  the   enforceability   or
performance,  of this  Agreement,  or any action  taken or to be taken  pursuant
hereto; nor, to the best knowledge of the Company,  has there occurred any event
or does  there  exist  any  condition  on the  basis  of which  any  litigation,
proceeding or  investigation  might properly be instituted  with any substantial
chance of a recovery which could be materially adverse to the Company.

                  5.1.6  Except for Fortune 21, the Company has no  subsidiaries
and does not own of record or beneficially  any capital stock or equity interest


                                       10
<PAGE>

or investment in any  corporation,  association,  partnership,  joint venture or
business entity.

                  5.1.7 To the best of the Company's  knowledge and belief after
due  inquiry,  no  employee  of the  Company  is, or is now  expected  to be, in
violation of any term of any employment contract,  patent disclosure  agreement,
non-competition agreement, or any other contract or agreement or any restrictive
covenant or any other common law obligation to a former employer relating to the
right of any such  employee to be employed by the Company  because of the nature
of the  business  conducted  or to be  conducted by the Company or to the use of
trade  secrets or  proprietary  information  of  others,  and to the best of the
Company's  knowledge and belief, the employment of the Company's  employees does
not subject the Company or Success Holdings or Morris to any liability. There is
neither  pending nor, to the  Company's  knowledge  and belief,  threatened  any
actions, suits, proceedings or claims, or to its knowledge any basis therefor or
threat thereof with respect to any contract,  agreement,  covenant or obligation
referred to in the preceding sentence. Copies of all employment, non-disclosure,
confidentiality or non-competition  agreements with any employees of the Company
or its subsidiaries and any collective bargaining agreement covering any Company
or subsidiary employees have been made available to Success Holdings and Morris.

                  5.1.8  The  Company  does  not  have  any  currently  existing
contract,  obligation,  agreement,  plan,  arrangement,  commitment  or the like
(written or oral) which is material to the Company and its  business  which have
not been made available to Success Holdings and Morris. The Company has complied
in all material respects with the provisions of all said contracts, obligations,
agreements,   plans,   arrangements  and  commitments  and  is  not  in  default
thereunder.

                  5.1.9 Upon the execution of the License Agreement, the Company
will  have  all  franchises,  permits,  licenses  and  other  similar  authority
necessary  for the conduct of its  business as now being  conducted by it and as
planned to be conducted, the lack of which could materially and adversely affect
the prospects,  operations or condition, financial or otherwise, of the Company,
and it is not in default in any material  respect under any of such  franchises,
permits,  licenses or other similar authority. Upon the execution of the License
Agreement, the Company will possess all technology,  technology rights, patents,
patent rights,  trademarks,  trademark rights,  trade names,  trade name rights,
copyrights, trade secrets, proprietary rights and processes known by the Company
to be necessary to conduct its business as now being conducted and as planned to
be  conducted,  without,  to the  knowledge  of the Company  after due  inquiry,
conflict  with or  infringement  upon any valid  rights of and the lack of which
could materially and adversely affect the operations or condition,  financial or
otherwise,  of the Company, and has not received any notice of infringement upon
or conflict with the asserted rights others.

                  5.1.10  Since  September  30,  1996,   except  to  the  extent
described in the Financial Statements, there has not been any event or condition
of any  character  which  has  adversely  affected  the  Company's  business  or
prospects, including but not limited to:

                           (A) Any  material  adverse  change in the  condition,
assets,  liabilities or business of the Company from that shown on the Company's
balance sheet dated September 30, 1996;

                                       11
<PAGE>

                           (B)  Any  damage,  destruction  or loss of any of the
properties  or assets of the  Company  (whether  or not  covered  by  insurance)
materially adversely affecting the business or plans of the Company;

                           (C) Any  declaration,  setting  aside or  payment  or
other  distribution  in respect of any of the Company's  capital  stock,  or any
direct or  indirect  redemption,  purchase or other  acquisition  of any of such
shares by the Company; or

                           (D) Any labor  trouble,  or any event or condition of
any  character,  materially  adversely  affecting  the  business or plans of the
Company.

                  5.1.11 Each of the Company and its  subsidiaries has filed all
Federal income tax returns, domestic and foreign, required to be filed by it and
has paid all Federal taxes and  assessments  shown to be due on such returns and
all other material  taxes and  assessments,  domestic and foreign,  in each case
payable by it which have become  due,  other than those not yet  delinquent  and
except those  contested in good faith and for which adequate  reserves have been
provided in accordance with generally accepted accounting principles.

                  5.1.12 Aside from the payments to Michael  Lucas  described in
Section 7.13,  the Company does not have nor will have any obligation to pay any
finder's fee,  brokerage  commission or similar  payment in connection  with the
transactions  contemplated  hereby  which  has not  been  satisfied  in full and
disclosed to Morris and Success Holdings.

                  5.1.13 No representations or warranties by the Company in this
Agreement,  nor  any  document,  exhibit,  statement,  certificate  or  schedule
furnished or to be furnished to Success Holdings and Morris pursuant hereto,  or
in  connection  with the  transactions  contemplated  hereby,  contains  or will
contain any untrue  statement of a material fact, or omits or will omit to state
any material fact  necessary to make the statements or facts  contained  therein
not  misleading.  The Company has  disclosed  all events,  conditions  and facts
materially affecting (i) the business or the condition (financial or otherwise),
properties,  liabilities,  reserves,  working  capital,  earnings,  prospects or
relations with  customers,  suppliers,  distributors or employees of the Company
and (ii) the right or ability  of the  Company to  consummate  the  transactions
contemplated hereby.

                  5.1.14 The  Company  has  delivered  to Success  Holdings  and
Morris the Financial  Statements,  all of which  statements  fairly  present the
financial position and results of operations of the Company at the dates and for
the periods to which they  relate,  and have been  prepared in  accordance  with
generally accepted accounting  principles  consistently  followed throughout the
periods involved and prior periods.

                  5.1.15 The  Company's  gross  revenues for the fiscal  quarter
ended  December  31,  1996 were not less than  $300,000  and for the month ended
January 31, 1997 were not less than $1,000,000.

                  5.1.16  The  projections  included  in the  Company  executive
summary  attached  hereto  as  Schedule  5.1.5  was  based  upon the good  faith


                                       12
<PAGE>

assumptions  and beliefs of the Company and its  management  which the  Company,
Byrd and Hackett believe to be reasonable.

         5.2  Each  of Byrd  and  Hackett,  individually  and  not  jointly  and
severally, hereby represents and warrants as follows:

                  5.2.1 This  Agreement  has been duly executed and delivered by
such  individual and this  Agreement  constitutes  the legal,  valid and binding
obligation of such individual  enforceable in accordance with its terms,  except
as such enforceability may be limited by (i) bankruptcy, insolvency, moratorium,
reorganization  and other laws affecting  creditors'  rights  generally and (ii)
general principles of equity,  regardless of whether asserted in a proceeding in
equity or at law. Such  individual has all requisite power and authority and has
taken  all  action  necessary  to  perform  all of his  obligations  under  this
Agreement and to consummate the transactions contemplated hereby.

                  5.2.2 The  execution  and  delivery of this  Agreement by such
individual does not (i) violate, or result with notice or the passage of time in
a violation of, any material provisions of, or, result in the acceleration of or
entitle any party to accelerate  (whether after the giving of notice or lapse of
time or  both)  any  material  obligation  under,  any  mortgage,  lien,  lease,
agreement, license, loan agreement, indenture or other instrument or document to
which such  Individual  is a party or by which such  individual  is bound;  (ii)
result in the creation of any claim,  security,  interest,  lien or  encumbrance
whatsoever on any shares of Common Stock;  or (iii) violate or conflict with any
law, order,  rule,  regulation,  judgment or decree or other  restriction of any
kind or character to or by which such Individual is subject or bound.

                  5.2.3 No  representation  and warranties by such individual in
this Agreement, nor any document,  exhibit,  statement,  certificate or schedule
furnished or to be furnished to Success Holdings and Morris pursuant hereto,  or
in connection with the transaction contemplated hereby, contains or will contain
any  untrue  statement  of a material  fact,  or omits or will omit to state any
material  necessary  to make the  statements  or  facts  contained  therein  not
misleading.

                  5.2.4 The  Disclosure  Statement  is true and  correct  in all
material respects,  does not contain any untrue statement of a material fact and
does not  omit to  state a  material  fact  required  to be  stated  therein  or
necessary in order to make the statements therein not misleading.


                                    ARTICLE 6

          REPRESENTATIONS AND WARRANTIES OF SUCCESS HOLDINGS AND MORRIS

         6.1      Success Holdings hereby represents and warrants that:

                  6.1.1  Success  Holdings is a limited  liability  company duly
organized,  validly existing and in good standing under the laws of the State of
Illinois.  Peter Morris is the holder of a majority of the membership  interests
of Success  Holdings.  Success Holdings has full limited liability company power
and  authority  to enter  into this  Agreement  and to perform  its  obligations
hereunder. The execution,  delivery and performance of this Agreement by Success

                                       13
<PAGE>

Holdings  and  the   consummation  by  Success   Holdings  of  the  transactions
contemplated hereby have been duly authorized by all necessary limited liability
company  proceedings  on  the  part  of  Success  Holdings  and  this  Agreement
constitutes  the  valid and  legally  binding  obligation  of  Success  Holdings
enforceable  against Success  Holdings in accordance  with its terms,  except as
such  enforceability may be limited by (i) bankruptcy,  insolvency,  moratorium,
reorganization  and other laws affecting  creditors'  rights  generally and (ii)
general principles of equity,  regardless of whether asserted in a proceeding in
equity or at law.

                  6.1.2 The execution and delivery of this  Agreement by Success
Holdings does not (i) violate, or result with notice or the passage of time in a
violation  of,  or,  result  in the  acceleration  of or  entitle  any  party to
accelerate  (whether  after  the  giving of notice or lapse of time or both) any
material obligation under, any mortgage,  lien, lease, agreement,  license, loan
agreement,  indenture or other  instrument or document to which Success Holdings
is a party or by which Success Holdings is bound;  (ii) violate any provision of
the articles of organization or by-laws of Success Holdings; (iii) result in the
creation of any claim, security interest,  lien or encumbrance whatsoever on any
shares of Common Stock; or (iv) violate or conflict with any law,  order,  rule,
regulation,  judgment or decree or other restriction of any kind or character to
or by which Success Holdings is subject or bound.

                  6.1.3 No  representations or warranties by Success Holdings in
this Agreement, nor any document,  exhibit,  statement,  certificate or schedule
furnished or to be furnished to the Company,  Byrd and Hackett  pursuant hereto,
or in connection with the  transactions  contemplated  hereby,  contains or will
contain any untrue  statement of a material fact, or omits or will omit to state
any material fact  necessary to make the statements or facts  contained  therein
not misleading.

                  6.1.4 Success owns the "Licensed  Trademark",  as such term is
defined in the License Agreement.

         6.2      Morris hereby represents and warrants that:

                  6.2.1 This  Agreement  has been duly executed and delivered by
Morris and this Agreement constitutes the legal, valid and binding obligation of
Morris enforceable in accordance with its terms,  except as such  enforceability
may be limited by (i) bankruptcy,  insolvency,  moratorium,  reorganization  and
other laws affecting  creditors' rights generally and (ii) general principles of
equity,  regardless  of whether  asserted in a  proceeding  in equity or at law.
Morris has all requisite  power and authority to perform all of his  obligations
under this Agreement and to consummate the transactions contemplated hereby.

                  6.2.2 The execution  and delivery of this  Agreement by Morris
does  not (i)  violate,  or  result  with  notice  or the  passage  of time in a
violation of, any material  provisions of, or, result in the  acceleration of or
entitle any party to accelerate  (whether after the giving of notice or lapse of
time or  both)  any  material  obligation  under,  any  mortgage,  lien,  lease,
agreement, license, loan agreement, indenture or other instrument or document to
which Morris is a party or by which Morris is bound; (ii) result in the creation
of any claim, security,  interest,  lien or encumbrance whatsoever on the shares
of Common  Stock;  or (iii)  violate  or  conflict  with any law,  order,  rule,
regulation,  judgment or decree or other restriction of any kind or character to
or by which Morris is subject or bound.


                                       14
<PAGE>

                  6.2.3 No  representation  and  warranties  by  Morris  in this
Agreement,  nor any  document,  exhibit,  statement,  certificate,  or  schedule
furnished or to be furnished to the Company,  Byrd and Hackett  pursuant hereto,
or in connection with the  transactions  contemplated  hereby,  contains or will
contain any untrue  statement of a material fact, or omits or will omit to state
any material fact  necessary to make the statements or facts  contained  therein
not misleading.


                                    ARTICLE 7

                                  MISCELLANEOUS

         7.l Survival of Representations and Warranties. The representations and
warranties  contain in  Articles 5 and 6 shall  survive  the  Closing  and shall
terminate on the first anniversary of the Closing.

         7.2 Further Assurances. Each party hereto shall do and perform or cause
to be done and performed all such further acts and things, and shall execute and
deliver all such other agreements,  certificates,  instruments, and documents as
any other party hereto  reasonably  may request in order to carry out the intent
and  accomplish  the  purposes of this  Agreement  and the  consummation  of the
transactions contemplated hereby.

         7.3  Governing  This  Agreement and the rights and  obligations  of the
accordance  with,  parties  hereunder  shall be governed by, and  construed  and
interpreted  in the laws of the State of Florida  without  giving  effect to the
choice of law principles thereof.

         7.4  Modifications;  Amendments.  The  terms  and  provisions  of  this
Agreement  may not be  modified  or  amended,  or any of the  provisions  hereof
waived, temporarily or permanently, except pursuant to a writing executed by all
the  parties.  The waiver by any party of a breach of any term or  provision  of
this Agreement shall not be construed as a waiver of any subsequent breach.

         7.5 Binding  Effect.  This Agreement  shall inure to the benefit of the
Parties hereto and shall be binding upon the parties hereto and their respective
legal  representatives  (including  the  executor  of the  estate  of a  party),
successors and assigns.

         7.6 Invalidity of Provision.  The invalidity or unenforceability of any
provision of this Agreement in any jurisdiction shall not affect the validity or
enforceability  of the remainder of this Agreement in that  jurisdiction  or the
validity or enforceability of this Agreement,  including that provision,  in any
other jurisdiction.

         7.7  Notice.  Any  notices  or  communications  required  or  permitted
hereunder  shall be  sufficient  if in writing and  delivered by hand or sent by
telecopy,  or sent  postage  prepaid by U.S.  Post  Office  express-mail,  or by
recognized  overnight  or  courier  service  and shall be deemed  given  when so


                                       15
<PAGE>

delivered by hand,  or  telecopied,  as if mailed or sent by  overnight  courier
service,  on the scheduled  delivery  date, to the parties at the address listed
below  their  signatures  or to such  other  address as the  addressee  may have
specified in a notice duly given to the sender as provided herein.

         7.8  Headings;  Execution  in  Counterparts.  The headings and captions
contained  herein are for  convenience  only and shall not control or affect the
meaning or construction of any provision hereof.  This Agreement may be executed
in any number of  counterparts,  each of which shall be deemed to be an original
and all of which together shall constitute one and the same instrument.

         7.9 Entire Agreement.  This Agreement  constitutes the entire agreement
and supersedes all prior agreements and understandings,  oral and written, among
the parties hereto with respect to the subject matter hereof.

         7.10 Specific  Performance.  Each of the parties  acknowledges that the
subject  matter of this  Agreement  is of a special,  unique  and  extraordinary
character,  and  that  any  violation  of this  Agreement  by any  party to this
Agreement would be likely to be highly  injurious to other parties.  Each of the
parties  agrees that if any party  defaults in the  performance  of his,  its or
their obligations under this Agreement,  the other parties shall be entitled, in
addition to any other  remedies that they may have, to enforce this Agreement by
a decree of specific performance in a court of competent  jurisdiction requiring
such party or parties to perform their obligations tinder this Agreement.

         7.11  Arbitration.  Any  dispute  or  controversy  arising  under or in
connection  with this  Agreement  and  related  to the  License  or the  License
Agreement  shall be settled by  arbitration  to be held in the City of New York,
except that either party may seek preliminary  injunctive relief from the United
States  District  Court or state court in that city.  Any dispute or controversy
arising under or in connection  with this Agreement  which is not related to the
License or the License  Agreement  shall be settled by arbitration to be held in
the State of Florida,  except that either party may seek preliminary  injunctive
relief from the United States District Court or state court in that city, except
that any such preliminary  injunctive relief may, upon the request of Morris, be
sought in Miami.  Upon the  occurrence of any such dispute or  controversy,  (i)
Morris and Success Holdings shall select one Arbitrator,  (ii) the Company, Byrd
and Hackett shall select one Arbitrator, and (iii) the third Arbitrator shall be
selected by the other two  Arbitrators.  Each Arbitrator  shall be an individual
who has no prior  professional or personal  relationship with any party and each
party  shall  furnish  to  the  Arbitrators   written  notice  (each,  a  "Party
Determination")  of such party's  desired outcome or resolution for such dispute
or controversy.  Upon receipt of a Party  Determination,  the Arbitrators  shall
notify  the other  parties in writing  (a  "Determination  Notice")  that it has
received such Party  Determination  and the  Arbitrators  shall not disclose the
contents  thereof  until  the  earlier  of the  Arbitrators'  receipt  of  Party
Determinations  from all parties and 20 days after delivery of the Determination
Notice. If the other parties fail to deliver their Party  Determinations  within
20  days  after  delivery  of  the   Determination   Notice,   the  first  Party
Determinations  shall be the resolution of the dispute or  controversy.  If more
than one Party  Determination  is  delivered to the  Arbitrators  within 20 days
after the delivery of the Determination  Notice, the Arbitrators shall determine
the  resolution  of the  dispute  or  controversy,  provided,  however,  that in
determining  the  resolution  of the dispute or  controversy,  the  Arbitrators'
discretion  shall be limited to selecting  one of the proposed  resolutions  set
forth in the Party  Determination  delivered to the  Arbitration  within 20 days
after the  delivery of the  Determination  Notice.  All fees and expenses of the
Arbitrators  incurred in connection  with its  determination  of such dispute or


                                       16
<PAGE>

controversy  shall be borne by the parties that submitted  Party  Determinations
not chosen by the Arbitrators.  All decisions of the Arbitrators  shall be final
and binding on each of the parties and enforceable at law or in equity.

         7.12  Indemnification.  Each of the parties hereto shall  indemnify and
hold harmless each of the other parties  ('indemnified  party") from and against
any and all loss, damage, claim, injury,  liability, cost and expense (including
reasonable attorney's fees and count costs) arising out of any misrepresentation
or any breach of warranty by such party in this  Agreement  (provided,  however,
that notice of such breach is given within one year of the date hereof).  Upon a
party's  receipt of notice of a claim with  respect to which  indemnity is to be
sought under this Section, such party shall give the relevant indemnifying party
written  notice in  reasonable  detail.  The  indemnifying  party may,  within a
reasonable time thereafter,  elect, by written notice to the indemnified  party,
to assume and  control the defense or  resolution  of the claim with  counsel of
such indemnifying  party's choosing  reasonably  satisfactory to the indemnified
party. If such notice is given, the  indemnifying  party shall not be liable for
legal  or other  expenses  subsequently  incurred  by the  indemnified  party in
connection with the defense of the claim,  and the  indemnifying  party shall be
entitled  to settle  the claim on such  terms as it deems  appropriate  with the
indemnified party's consent, which shall not be unreasonably withheld.

         7.13  Finder's Fee. At the Closing,  Success  Holdings and Morris shall
pay to Michael Lucas a finder's fee equal to $20,000.  The Company shall pay Mr.
Lucas an  additional  payment of $20,000 in cash or stock prior to December  31,
1997,  which  payment  shall be made  out of,  but only to the  extent  of,  the
Company's operating cash flow.

         7.14 License  Agreement.  The parties hereto acknowledge and agree that
notwithstanding  any provision of this  Agreement,  this  Agreement  shall in no
respect limit or otherwise  modify the rights of the licenser  under the License
Agreement  to take the actions  permitted  under such  agreement  to protect his
interests under the License. To the extent that any provisions of this Agreement
conflicts  with any provisions in the License  Agreement,  the provisions of the
License Agreement shall control.



<PAGE>


         IN WITNESS WHEREOF,  the parties have executed this Agreement effective
as of the date first above written.

FORTUNE FINANCIAL SYSTEMS, INC.


By:  /s/ James S. Byrd
James S. Byrd, Jr.
Title - President
1200 West State Road 34, Suite 112 
Longwood, FL 32750



SUCCESS HOLDINGS CO., LLC


By:  /s/ James S. Byrd
James S. Byrd, Jr.
President
1200 West State Road 34, Suite 112
Longwood, FL 32750


By:  /s/James S. Byrd
[Title]
733 3rd Avenue 10~ Floor
New York, New York 10017



By: /s/ Douglas S. Hackett
Douglas Hackett
[Title]
1200 West State Road 34, Suite 112
 Longwood, FL 32750



<PAGE>


Schedule 4.1

1.       Real Estate training
2.       Business training
3.       Financial training
4.       Real Estate Connection - Books, Audio, Video
5.       Business Connection - Books, Audio, Video
6.       Real Estate Starter Kit
7.       Business Starter Kit
8.       Entrepreneur Association and Related Services
9.       Discount Mortgage
10.      Mortgage Curtailment
11.      Computer  Software  -  Business  Management,  Real  Estate  Management,
         Discount Mortgage, Mortgage Reduction, Mortgage Curtailment,  Financial
         management and planning
12.      Coaching Programs - various by product and program related
13.      Executive Mentor Programs - various by product and program related
14.      Internet - Educational
15.      Net Presence - Web Sites, Biz opportunity, consulting
16.      IDI Net Preserver - Web Links
17.      Tax Institute and Services
18.      Hotline Services - Real Estate, Business, Real Estate, Financial
19.      Newsletter  Services - Business,  Finance,  Tax, Real Estate,  Business
         Opportunities.
20.      HB Merchandise - Distressed/Reduced Merchandise
21.      Discount Mortgage
22.      Phone Cards, Communication Services, and Long Distance Services
23.      Internet and On Line Services
24.      Travel Agent Programs
25.      Vending Products
26.      Grocery Couponing
27.      Auction Product and Programs
28.      Financial Connection - Books, Audio, Video
29.      Mutual Fund Manager - Books and Audio
30.      25 Steps to Successful Real Estate Investing
31.      30 Day Business Quickstart
32.      Action Plus Software - Business Management
33.      Direct Response Infomercial Products and Programs
34.      1-Day Seminars, Workshops and Training
35.      3-Day Seminars, Workshops and Training
36.      Financial  Services - Brokerage,  Money Management,  Insurance Services
         and Related Products


<PAGE>



                                 Schedule 5.1.5

1.       Letter of Inquiry from Arizona
2.       Letter of Inquiry from Texas
3.       Threatened lawsuit from Delmer




                                LICENSE AGREEMENT


         This  Agreement  is made and  effective  on  February  7, 1997,  by and
between Success Holdings Co., LLC, a limited  liability  company of the State of
Illinois,  having a place of business at 733 Third  Avenue,  New York,  New York
10017 (hereinafter "Success"),  and Fortune 21, Inc., a corporation of the State
of  Florida,  having a place of  business at 1200 W.S.R.  434,  Ste.  112.  112,
Longwood, Florida 32750 (hereinafter "Fortune 21").
         A.       Success is the owner of the registered  trademark  SUCCESS for
                  magazines,  Reg. Nos. 1,221,662 and 1,334,275,  and Success is
                  the owner of the trademark  SUCCESS for  conducting  seminars,
                  conferences and training courses, relating to entrepreneurship
                  and  associated  logos,  trade dress and other related  rights
                  (hereinafter "Licensed Trademark").
         B.       Fortune 21 desires to obtain, and Success is willing to grant,
                  the  sole and  exclusive  right  to use the  mark  SUCCESS  in
                  connection with providing educational,  training, coaching and
                  consulting  services to individuals  and small  businesses who
                  want to start or expand a small business,  buy, sell or invest
                  in real estate,  or create or build wealth,  and in connection
                  therewith,  conduct seminars,  conferences and workshops, sell
                  business  opportunities and sell collateral  materials such as
                  audio  and  videotapes  and  software  (hereinafter  "Licensed
                  Products:) in the United States (hereinafter "Territory").
         NOW,  THEREFORE,  in  consideration  of the receipt of shares of common
stock of the parent of Fortune 21 and other mutual promises and undertakings set


                                        1

<PAGE>



forth herein,  and  intending to be legally  bound hereby,  the parties agree as
follows:

                  1.       LICENSE
                           -------
                           A.       Subject to the terms and  conditions of this
                                    Agreement,  Success hereby grants to Fortune
                                    21 the sole and  exclusive  right to use the
                                    Licensed Trademark on and in connection with
                                    the Licensed Products in the Territory.  All
                                    use of the Licensed  Trademark by Fortune 21
                                    shall inure to the benefit of Success.

                           B.       It is expressly  understood  that Fortune 21
                                    is not  permitted  hereunder  (i) to use the
                                    designation  FORTUNE alone, that is, without
                                    the  numeral  21,  in  association  with the
                                    Licensed  Trademark,  or  (ii)  to  use  the
                                    Licensed   Trademark   without   also  using
                                    another  mark of Fortune 21, or (iii) to use
                                    the Licensed  Trademark in combination  with
                                    any trademark or  designation  of Fortune 21
                                    so that in  combination  they appear to be a
                                    unitary   trademark  or  designation.   Such
                                    restriction,   however,  does  not  preclude
                                    Fortune 21, subject to the prior approval of
                                    Success,  from using the Licensed  Trademark
                                    in  juxtaposition  with  such  trademark  or
                                    designation of Fortune 21. By way of example
                                    but  not by way of  limitation,  the  use of
                                    FORTUNE 21(sm)  SUCCESS(sm) is not permitted
                                    whereas  the use of 
                                    FORTUNE 21(sm)      ------------------------
                                                        FORTUNE  21  SUCCESS(sm)
                                                        ------------------------
                                    ____________ or

                                    SUCCESS(sm)

                                        2

<PAGE>




                                    would be permitted hereunder.
                           C.       All rights not expressly  granted to Fortune
                                    21  herein  shall be  reserved  to  Success,
                                    except  as   otherwise   provided  in  other
                                    written agreements between the parties.
                           D.       Success  also hereby  grants to Fortune 21 a
                                    non-exclusive  right  to  use  the  Licensed
                                    Trademark  on and  in  connection  with  the
                                    Licensed   Products   in  other   countries,
                                    subject  to  any  other  rights  granted  to
                                    others previously or in the future.

         2.       APPROVAL/QUALITY CONTROL
                  ------------------------
         Fortune 21 agrees  that the  nature,  quality,  style,  appearance  and
performance  of the  Licensed  Products  and the  promotional,  advertising  and
instructional  materials  therefor,  as well as any  and all  trademarks,  trade
names,  designs and logos  (whether  included in the Licensed  Trademark or not)
used in  connection  with the  Licensed  Products,  shall be subject to Success'
approval. Such approval shall be in Success' sole discretion. It shall be deemed
that all presently  used  materials and programs are approved.  Fortune 21 shall
not render new services or provide or sell any  materially  different  materials
which have not been  approved by Success or which are, at any time,  disapproved
by Success in  accordance  with  provisions  hereinbelow.  Before  rendering any
materially  new  services  or  providing  or selling  any  materially  different
materials hereunder, Fortune 21 shall submit to Success, for its examination and
approval,  the  curriculum  or  curricula  for the  services  and samples of any
instructional  materials or tapes  relating  thereto  together  with any and all
written  materials to be used in connection with promoting or advertising of the


                                        3

<PAGE>



services and related materials.  Success shall notify Fortune 21 of its approval
or disapproval  within fifteen (15) business days of its receipt of such written
materials.  If Fortune 21 is not notified within that time,  approval by Success
of the samples will be assumed. At the reasonable request of Success, Fortune 21
shall from time to time submit current written materials and tapes in order that
Success may assure itself of the  maintenance  of quality  standards  hereunder.
Approval by Success of any written materials and tapes shall not be construed to
mean that Success has  determined  that such written  materials and tapes comply
with   applicable   laws  or   regulations,   such   determinations   being  the
responsibility of Fortune 21. Fortune 21 agrees the services rendered  hereunder
shall not differ materially from curriculum or curricula approved by Success.

         3.       TERM
                  ----
         The term of this  License  Agreement  will  commence on the date of the
signing of this  Agreement  and shall  continue for ten (10) years.  The License
Agreement may be renewed for a second ten (10) year term,  provided that Fortune
21 is in good standing,  has  substantially  complied with its business plan and
its revenues are  substantially  consistent with its current  business plan, and
the Licensed Products are of good and acceptable quality.

         4.       TRADEMARKS
                  ----------
                  A.       Fortune  21 shall  cause to be  affixed to or printed
                           upon  each  printed  material  or  tape  for  use  in
                           connection   with  the  services,   the   appropriate
                           trademark  notice,  legibly  printed  which  shall be
                           designated  in advance by Success.  Fortune 21 agrees
                           to deliver to  Success  free of cost  samples of such
                           printed  materials or tapes for  approval  hereunder,
                           which  will  not be  unreasonably  withheld.  Success
                           shall   notify   Fortune  21  of  its   approval   or
                           

                                        4

<PAGE>



                           disapproval  within fifteen (15) business days of its
                           receipt of such  material  or tape.  If Fortune 21 is
                           not notified within that time, approval by Success of
                           the material or tape will be assumed.
                  B.       Fortune 21 agrees that it will not,  during the terms
                           of this Agreement or thereafter, file any application
                           for  trademark  registration  or otherwise  obtain or
                           attempt  to obtain  ownership  of any  name,  design,
                           logo, or trademark or trade name within the Territory
                           or in any other  country of the world which  includes
                           or is confusingly  similar to the Licensed Trademark,
                           or  which  is  intended  to  make  reference  to  the
                           Licensed Trademark.
                  C.       Fortune  21  agrees  that it will  not,  directly  or
                           indirectly challenge or contest Success' ownership of
                           and rights in the Licensed Trademark, whether for the
                           Licensed  Products or  otherwise,  or the validity of
                           this Agreement.
                  D.       All use of the Licensed Trademark by Fortune 21 shall
                           inure to the benefit of Success, and Fortune 21 shall
                           acquire no rights therein adverse to Success. Fortune
                           21 shall, at any time when requested by Success to do
                           so,  whether  during  the term of this  Agreement  or
                           thereafter,   at  its  own   expense,   execute  such
                           documents or  applications as requested by Success in
                           order  to  confirm  Success'  ownership  of all  such
                           rights or to maintain  the  validity of the  Licensed
                           Trademark or obtain or maintain registrations thereof
                           for the class or classes  applicable  to the Licensed
                           Products herein.
                  E.       Fortune  21 shall  notify  Success  in writing of any
                           infringement or limitations by others of the Licensed
                           Trademarks  on  services  or  articles similar to the

                                        5

<PAGE>



                           Licensed  Products if and when such  become  known to
                           Fortune  21.  Success  shall  have the sole  right to
                           determine whether or not any action shall be taken on
                           account of such infringements or limitations  without
                           the prior written consent of Success to do so.
                  F.       If, at the request of Fortune 21,  Success brings any
                           legal    action(s)    against   third   parties   for
                           infringement  or imitation of the Licensed  Trademark
                           relating to the  Licensed  Products,  then Fortune 21
                           shall bear the cost of such litigation and such legal
                           action(s) shall be jointly controlled.
                  G.       Fortune 21, at its own expense,  will fully cooperate
                           with Success,  or its designee or  representative  in
                           the  prosecution  of any trademark  application  that
                           success may  determine to file,  in  connection  with
                           implementing the objectives of this Agreement.
                  H.       Success will take necessary and  appropriate  actions
                           to protect the Licensed Trademark and to maintain any
                           registrations at its expense.

         5.       DEFAULT
                  -------
                  A.       Either party may terminate  this  Agreement on thirty
                           (30) days written notice to the other in the event of
                           any material breach,  if the defaulting party has not
                           cured such breach or complied  with such  obligations
                           within  such  notice  period.   Termination  of  this
                           Agreement  under  the  provisions  of this  paragraph
                           shall be without prejudice to any rights either party
                           may have against the other.  A material  breach shall
                           include, but is not limited to the following: 

                           (i)      If Fortune 21 uses the Licensed Trademark in
                                    
                           

                                        6

<PAGE>



                                    a manner  materially  inconsistent with this
                                    License  Agreement or its approved  business
                                    plan;
                           (ii)     If  the   activities  of  Fortune  21  bring
                                    Success  or  its  Licensed   Trademark  into
                                    disrepute or otherwise  adversely affect the
                                    distinctive nature of the Licensed Trademark
                                    or cause  confusion  in the  marketplace  or
                                    cause dilution or  destructive  competition;
                                    or
                           (iii)    If Fortune 21 consistently fails to maintain
                                    quality  services  and  products and quality
                                    customer treatment.
         In the event that such breach cannot be cured,  Fortune 21 will use its
best  efforts to mitigate the breach and will cease from any  repetition  in the
future.

                  B.       Success  shall  have  the  right  to  terminate  this
                           Agreement upon ten (10) days prior notice without the
                           right  to  cure  upon  the  occurrence  of any of the
                           following events: 
                           (i)      If  Fortune  21  shall  be  adjudged  to  be
                                    insolvent  or shall make an  assignment  for
                                    the benefit of creditors or become  involved
                                    in   receivership,   bankruptcy   or   other
                                    insolvency or debtor relief proceedings,  or
                                    any similar proceedings,  or in proceedings,
                                    voluntary or force  whereby it is limited in
                                    the free and  unrestrained  exercise  of its
                                    own  judgment as to the  carrying out of the
                                    terms of this Agreement;
                           (ii)     If Fortune 21 shall cease to do business; or

                                        7

<PAGE>



                           (iii)    If Fortune 21 shall attempt to assign any of
                                    its  rights  under  this  License  Agreement
                                    without prior approval.
                  C.       Failure to terminate this Agreement  pursuant to this
                           paragraph 6 shall not affect or  constitute  a waiver
                           of any remedies the  non-defaulting  party would have
                           been  entitled  to  demand  in the  absence  of  this
                           section,  whether by way of damages,  termination  or
                           otherwise.  Termination  of this  Agreement  shall be
                           without  prejudice to the rights and  liabilities  of
                           either  party to the other in  respect  to any matter
                           arising under this Agreement.

         6.       TERMINATION
                  -----------
                  From and after the  termination  of this  Agreement all of the
                  rights  of  Fortune  21 to the use of the  Licensed  Trademark
                  shall cease  absolutely,  and Fortune 21 shall not  thereafter
                  advertise,  promote or render any  service or sell any product
                  whatsoever in connection  with the Licensed  Trademark.  It is
                  further  agreed that  following  expiration of the  Agreement,
                  Fortune 21 shall not advertise,  promote or render any service
                  or sell any product  whatsoever in connection  with the use of
                  any  name,  figure,  design,  logo,  trademark  or trade  name
                  similar to or suggestive of the Licensed  Trademark  except as
                  otherwise licensed by Success to Fortune 21.

         7.       WAIVER
                  ------
         The  failure  of  either  party at any time or times to  demand  strict
performance by the other of any of the terms,  covenants or conditions set forth
herein shall not be construed as a continuing waiver or  relinquishment  thereof
and each may at any time demand strict and complete  performance by the other of
said terms, covenants and conditions.

                                        8

<PAGE>



         8.       ASSIGNMENT
                  ----------
                  This Agreement shall bind and inure to the benefit of Success,
and the  successors  and  assigns  of  Success.  The rights  granted  Fortune 21
hereunder  shall be  exclusive  to it and shall not,  without the prior  written
consent of Success,  be  transferred  or assigned to any other,  except that the
rights may be transferred or assigned to another subsidiary of Fortune Financial
Systems, Inc. In the event of the merger or consolidation of Fortune 21 with any
other entity which materially  adversely  affects the rights granted or reserved
by this  Agreement,  Success shall have the right to terminate this Agreement by
notifying  Fortune 21 in writing on or before sixty (60) days after  Success has
received notice of such merger or consolidation.

         9.       SIGNIFICANCE OF HEADINGS
                  ------------------------
         Section headings  contained herein are solely for the purpose of aiding
in speedy location of subject matter and are not in any sense to be given weight
in the construction of this Agreement. Accordingly, in case of any question with
respect to the  construction of this Agreement,  it is to be construed as though
such section headings had been omitted.

         10.      ENTIRE AGREEMENT
                  ----------------
         This  writing  constitutes  the entire  Agreement  between  the parties
relating  to the subject  matter and may not be changed or modified  except by a
writing signed by the party or parties to be charge thereby.

         11.      GOVERNING LAW
                  -------------
         This Agreement shall be governed by and construed  according to the law
of the State of New  York.  If and to the  extent  that any  provisions  of this
Agreement  are  prohibited  or  unenforceable  under any  applicable  law,  such


                                        9

<PAGE>



provisions   shall  be  ineffective  to  the  extent  of  such   prohibition  or
unenforceability   without  invalidating  the  remaining  provisions  hereof  or
affecting the validity or enforceability of any other provision hereof.

         12.      NOTICE
                  ------
         All written notices required or provided for in this Agreement shall be
in writing and shall be given by Certified Mail,  prepaid and properly addressed
to the last know  address  of the party to be  served  herewith,  with a copy by
facsimile,  and shall be deemed to have been  given on the date upon  which said
notice was received. Any notices sent to Success shall be addressed to:

                  Success Holdings Co., LLC
                  733 Third Avenue
                  New York, New York 10017
                  Attn: Mr. Peter Morris

         Any notices sent to Fortune 21 shall be addressed to:

                  Fortune 2, Inc.
                  1200 W.S.R. 434, Ste. 112
                  Longwood, Florida 32750
                  Attn: Mr. James Byrd


         13.      ARBITRATION
                  -----------
                  Any dispute or controversy arising under on in connection with
this  Agreement  and related to the license or the  license  agreement  shall be
settled by  arbitration  to be held in the City of New York  except  that either
party may seek  preliminary  injunctive  relief from the United States  District
Court or state court in that City.  Upon the  occurrence  of any such dispute or
controversy,  (i) Success  shall  select one  Arbitrator;  (ii) Fortune 21 shall
select one Arbitrator;  and (iii) the third  Arbitrator shall be selected by the
other two  Arbitrators.  Each Arbitrator shall be an individual who has no prior
professional  or  personal  relationship  with any  party and each  party  shall
furnish to the  Arbitrators  written notice (each, a "Party  Determination")  of


                                       10

<PAGE>



such party's desired outcome or resolution for such dispute or controversy. Upon
receipt of a Party Determination, the Arbitrators shall notify the other parties
in  writing  (a  "Determination   Notice")  that  it  has  received  such  Party
Determination  and the Arbitrators shall not disclose the contents thereof until
the earlier of the Arbitrators receipt of Party  Determinations from all parties
and twenty (20) days after delivery of the  Determination  Notice.  If the other
parties fail to deliver their Party Determinations within twenty (20) days after
delivery of the Determination  Notice, the first Party  Determinations  shall be
the  resolution  of  the  dispute  or  controversy.   If  more  than  one  Party
Determination is delivered to the Arbitrators  within twenty (20) days after the
delivery of the  Determination  Notice,  the  Arbitrators  shall  determine  the
resolution of the dispute or controversy, provided, however, that in determining
the resolution of the dispute or controversy,  the Arbitrators  discretion shall
be limited to selecting one of the proposed  resolutions  set forth in the Party
Determination  delivered to the  Arbitrators  within  twenty (20) days after the
delivery of the Determination  Notice.  All fees and expenses of the Arbitrators
incurred in connection with their  determination  of such dispute or controversy
shall be borne by the parties that submitted Party  Determinations not chosen by
the Arbitrators.  All decisions of the Arbitrators shall be final and binding on
each of the parties and enforceable in law or at equity.

         14.      NO AGENCY OR LIABILITY
                  ----------------------
         Neither  party shall be liable for the acts or  omissions  of the other
party, and neither party shall be deemed an agent of the other party.

         15.      CONFIDENTIALITY
                  ---------------
         Both  parties  agree to hold all  information  received  from the other
party  hereto  including  the terms of this  License  Agreement  in  confidence.
Notwithstanding  the  foregoing,   this  confidentiality   shall  not  apply  to
information received from other sources or in the public domain.

                                       11

<PAGE>


         IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
executed as of the date first set forth above.

         SUCCESS HOLDINGS CO., LLC                  FORTUNE 21, INC.
         By: /s/ Peter R. Morris                    By: /s/ James S. Byrd
             -----------------------                    ---------------------
                  Peter Morris                      James S. Byrd, Jr.

                                       12





                         AMENDED AND RESTATED AGREEMENT
                                       and
                             PLAN OF REORGANIZATION

         This  AMENDED  AND  RESTATED  AGREEMENT  AND PLAN OF  REORGANI  ZATION,
effective the 22nd day of March,  1997 (the  "Effective  Date"),  by and between
Messrs. Robert Stahura ("Mr. Stahura") and Steven Thorne ("Mr. Thorne") (each, a
"Shareholder"  and  collectively,  the  "Shareholders"),  and FORTUNE  FINANCIAL
SYSTEMS, INC., a Delaware corporation ("FFS"),

                                   WITNESSETH:

         WHEREAS  each of the  Shareholders  owns the number of shares of common
stock of  Professional  Marketing,  Inc. (the  "Company") set forth opposite his
name in Schedule 1 to this Agreement,  which  collectively  constitute more than
80% of the issued  and  outstanding  shares of the  Company  (collectively,  the
"Company Shares"); and

         WHEREAS  FFS holds at least  one  million  (1,00,000)  shares of common
voting  stock  of FFS,  which  shares  will  constitute  approximately  five and
one-half percent (5.5%) of the issued and outstanding voting shares of FFS after
consummation of the transaction described herein; and

         WHEREAS FFS wishes to acquire, and the Shareholders wish to transfer to
FFS,  all of the issued  and  outstanding  Company  Shares in  exchange  for One
Million (1,000,000) shares of common voting stock of FFS (the "FFS Shares") in a
transaction  intended  to qualify  as a  reorganization  within  the  meaning of
Internal Revenue Code Section 368(a)(1)(B), as amended;

         NOW, THEREFORE, the Parties agree as follows:


                                    ARTICLE 1
                                   DEFINITIONS

         The following terms, as used herein, have the following meanings:

         "Closing"  means  the  consummation  of the  transactions  contemplated
herein, as described herein.  The Closing shall be deemed to have occurred March
22, 1997.

         "Material  Adverse  Effect"  means a  material  adverse  effect  on the
business   (including  the  continued   conduct  or  the  operation  thereof  in
substantially the manner currently conducted),  assets,  liabilities,  financial
condition or results of operations.

                                                    Professional Marketing, Inc.
                                                  Amended and Restated Agreement
                                                      and Plan of Reorganization
                                                                          page 1


<PAGE>



         "Party" means each of FFS and each of the Shareholders.


                                    ARTICLE 2
                        TRANSFER AND ASSIGNMENT OF SHARES

         2.1 Statement of Intent.  Effective March 22, 1997, the Parties entered
into that certain  agreement  between and among them (the "March 22 Agreement"),
pursuant to which the  Shareholders  agreed to transfer and assign to FFS all of
the Company  Shares,  and FFS agreed to transfer and assign to the  Shareholders
all of the FFS Shares.  It is the  intention of the Parties,  under the terms of
this  Agreement,  to amend and re-state the general  agreements set forth in the
March 22 Agreement and consummate the transaction  described therein,  effective
March  22,  1997.  To the  extent  that any of the terms of this  Agreement  are
inconsistent  with  the  terms  of the  March 22  Agreement,  the  terms of this
Agreement shall govern.

         2.2 Assignment and Transfer of Company Shares.  Subject to the terms of
this Agree  ment,  the  Shareholders  agree to  transfer  and assign the Company
Shares  to  FFS.  The  Shareholders  shall  deliver  to  FFS  a  certificate  or
certificates evidencing the Company Shares owned by the Shareholders,  in a form
ready for transfer and duly endorsed to FFS. From time to time,  FFS and each of
the Shareholders shall execute and deliver such other documents and instruments,
and take such other  actions,  as the other Parties may reasonably  request,  in
order more fully to vest in each of the  Parties  and  perfect  its title to all
right,  title and interest in and to the Company Shares,  in the case of FFS and
the FFS Shares, in the case of each of the Shareholders.

         2.3  Assignment  and Transfer of FFS Shares.  Subject to the  following
conditions and in accordance with the following schedule, FFS agrees to transfer
and assign to the Shareholders,  One Million Thousand  (1,000,000) FFS Shares in
the aggregate,  which shall be duly assigned and transferred to the Shareholders
as follows:

         (a) As of the Effective Date, FFS shall (i) deliver to the Shareholders
two stock  certificates,  each such  certificate  representing Two Hundred Fifty
Thousand  (250,000)  shares of FFS's common stock and issued in the name of each
of the Shareholders,  respectively (which shares,  together with other shares to
be transferred and delivered to other shareholders  contemporaneously  with such
delivery  to the  Shareholders,  constitute  more than fifty  percent of the FFS
Shares  to  be  transferred   and  delivered  by  FFS  in  connection  with  the
reorganization  contemplated in this Agreement);  and (ii) deliver to a mutually
acceptable escrow agent two additional stock certificates, each representing Two
Hundred Fifty Thousand (250,000) shares of FFS's common stock ("Escrow Shares"),
for the benefit of the Shareholders.

         (b) On the first  day on which the  Company  achieves  aggregate  gross


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sales during any  consecutive  fifteen months during the period  beginning March
22, 1997 to and  including  December  31,  1998,  equal to or more than  Fifteen
Million Dollars ($15,000,000),  then FFS shall cause the escrow agent to deliver
to each of the  Shareholders  one stock  certificate,  representing  Two Hundred
Fifty Thousand  (250,000) shares of FFS's common stock and issued in the name of
such Shareholder.  If aggregate gross sales during any such fifteen-month period
do not equal or exceed Fifteen Million Dollars,  then FFS shall cause the escrow
agent to  instruct  the  transfer  agent for FFS to (i)  deliver  to each of the
Shareholders a stock certificate representing a number of FFS Shares bearing the
same  proportion to 250,000 that the highest  gross sales of the Company  during
any such fifteen-month  period bears to Fifteen Million Dollars, and (ii) return
the balance of the Escrow Shares to FFS.


















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                                                      and Plan of Reorganization
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                                    ARTICLE 3
               REPRESENTATIONS AND WARRANTIES OF THE SHAREHOLDERS

         As a material  inducement  to FFS to enter into this  Agreement  and to
consummate  the  transactions  contemplated  hereby,  each of the  Shareholders,
severally, represents and warrants to FFS as follows:

         3.1 Ownership of the Company Shares. He is the true and lawful owner of
his Company Shares,  has good title to and is the beneficial and record owner of
his  Company  Shares,  and has the  absolute  right to assign and  transfer  his
Company Shares to FFS. His Company Shares will be conveyed to FFS free and clear
of all Liens, claims,  restrictions,  covenants,  conditions,  pledges, options,
encumbrances  and rights of any  Persons,  other than  pursuant to  restrictions
under applicable  federal and state securities laws. He has not entered into any
other  agreement to sell or otherwise  transfer his Company  Shares,  or entered
into any agreement  limiting the ability to vote or transfer his Company Shares.
All of the Company Shares are duly  authorized,  validly issued,  fully paid and
non-assessable.  There are no outstanding options, warrants, agreements, rights,
conversion  privileges  or other  agreements of any kind to acquire any share of
capital  stock in the  Company,  nor any  outstanding  rights or  privileges  to
acquire  any such  interest.  No share of capital  stock of the Company has been
registered  under  the  Securities  Act of  1933,  as  amended,  nor  under  the
securities  laws of any state in which they were or may be offered for sale. The
Company  Shares  constitute  one  hundred  percent  (100%)  of  the  issued  and
outstanding capital stock of the Company.

         3.2 Organization of the Company.  The Company (i) is a corporation duly
organized,  validly existing and in good standing under the laws of the State in
which it was incorporated,  (ii) has all requisite corporate power and authority
to own all of its  properties  and assets and to carry on its  business as it is
now being  conducted,  (iii) is duly  qualified  to do  business  and is in good
standing, and is duly licensed,  authorized or qualified to transact business in
each  jurisdiction  in which  the  ownership  or lease of real  property  or the
conduct of its business requires it to be so qualified, except where the failure
to be so qualified or to be in good standing or to be duly licensed,  authorized
or qualified to transact business,  would not, individually or in the aggregate,
have a Material Adverse Effect on the Company,  and (iv) has all federal,  state
and local  government  licenses,  permits,  approvals  and other  authorizations
necessary  to own its  properties  and assets and carry on its business as it is
now  being  conducted,  except  where  the  failure  to have  such  governmental
licenses,  permits, approvals or other authorizations would not, individually or
in the aggregate, have a Material Adverse Effect on the Company.

         3.3 Authority and Approval. The execution,  delivery and performance of
this Agreement have been duly  authorized by all necessary  corporate  action on
the  part  of  Shareholders.  This  Agreement  is a  legal,  valid  and  binding
obligation of the Shareholders,  enforceable against each of the Shareholders in


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                                                      and Plan of Reorganization
                                                                          page 4


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accordance  with  its  terms,   except  to  the  extent  limited  by  applicable
bankruptcy, insolvency, reorganization, moratorium, or similar laws or decisions
relating to or affecting creditors' rights generally,  by equitable  limitations
on its  enforceability,  and by other laws or decisions  of general  application
relating to general principles of equity.

         3.4 No  Conflict.  The  execution,  delivery  and  performance  of this
Agreement by the  Shareholders do not, and the  consummation by the Shareholders
of the  transactions  contemplated  hereby and  thereby  will not,  violate  any
provision of the Company's Articles of Incorporation or By-laws.

         3.5 Brokers.  The Shareholders have not employed any investment banker,
broker or finder in connection  with the  transactions  contemplated  hereby who
might be  entitled to a fee or other  remuneration  from the  Shareholders,  the
Company or FFS. FFS acknowledges a claim by Dalmar, Inc. and agrees to indemnify
the  Company  for all  amounts  in excess of  Twenty-five  Thousand  Dollars  in
connection with the settlement or resolution of such claim.

         3.6 Litigation.  To the  Shareholders'  best  knowledge,  except as set
forth in Exhibit 3.6, there is no litigation,  investigation or proceeding of or
before  any  arbitrator,  court,  agency or  governmental  authority  pending or
threatened by or against the Company or affecting the Company Shares.

         3.7 Compliance  with Laws. To the best  knowledge of the  Shareholders,
the Company is in compliance with all laws, rules,  regulations,  orders, writs,
injunctions  and  decrees to which it or any of its assets are  subject,  except
where the failure would not have a Material Adverse Effect on the Company.

         3.8  No   Undisclosed   Liability.   To  the  best   knowledge  of  the
Shareholders,  there is no liability or obligation of any kind, whether accrued,
absolute, fixed or contingent,  of the Company that is not disclosed,  reflected
or reserved against in the Company's financial statements.


                                    ARTICLE 4
                      REPRESENTATIONS AND WARRANTIES OF FFS

         As a  material  inducement  to the  Shareholders  to  enter  into  this
Agreement and to consummate the transactions contemplated hereby, FFS represents
and warrants to the Shareholders as follows:

         4.1  Ownership  of the FFS Shares.  FFS is the true and lawful owner of
the FFS Shares,  has good title to and is the beneficial and record owner of the
FFS Shares,  and has the absolute right to assign and transfer the FFS Shares to


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                                                      and Plan of Reorganization
                                                                          page 5


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the  Shareholders.  The FFS Shares are owned by FFS and will be  conveyed to The
Shareholders  free and  clear of all  Liens,  claims,  restrictions  (except  as
required under Rule 144 of the Securities and Exchange  Commission),  covenants,
conditions, pledges, options, encumbrances and rights of any Persons, other than
pursuant to restrictions under applicable federal and state securities laws. The
FFS Shares are common  voting stock of FFS,  eligible to vote in the election of
corporate  directors of FFS. The FFS Shares  constitute  approximately  five and
one-half percent (5.5%) of the issued and outstanding  capital stock of FFS. FFS
has not entered into any other  agreement to sell or otherwise  transfer the FFS
Shares,  nor has FFS entered into any agreement  limiting the ability to vote or
transfer the FFS Shares. All FFS Shares  transferred  pursuant to this Agreement
are duly authorized, validly issued, fully paid and non-assessable,  and are not
subject to dilution except in the same proportion as all other shares of FFS, in
connection  with new  issues  for  public  distribution  or for the  purpose  of
facilitating an acquisition or merger.

         4.2  Organization  of FFS.  FFS (i) is a  corporation  duly  organized,
validly  existing and in good  standing  under the laws of the State in which it
was  incorporated,  (ii) has all requisite  corporate power and authority to own
all of its properties and assets and to carry on its business as it is now being
conducted,  (iii) is duly qualified to do business and is in good standing,  and
is  duly  licensed,  authorized  or  qualified  to  transact  business  in  each
jurisdiction  in which the ownership or lease of real property or the conduct of
its business  requires it to be so qualified,  except where the failure to be so
qualified  or to be in good  standing  or to be  duly  licensed,  authorized  or
qualified to transact  business,  would not,  individually  or in the aggregate,
have a Material Adverse Effect on FFS, and (iv) has all federal, state and local
government licenses,  permits,  approvals and other authorizations  necessary to
own its  properties  and  assets  and carry on its  business  as it is now being
conducted, except where the failure to have such governmental licenses, permits,
approvals or other authorizations  would not,  individually or in the aggregate,
have a Material Adverse Effect on FFS.

         4.3 Authority and Approval. The execution,  delivery and performance of
this Agreement have been duly  authorized by all necessary  corporate  action on
the part of FFS. This Agreement is a legal, valid and binding obligation of FFS,
enforceable  against  FFS in  accordance  with its  terms,  except to the extent
limited by applicable bankruptcy,  insolvency,  reorganization,  moratorium,  or
similar laws or decisions relating to or affecting  creditors' rights generally,
by equitable  limitations on its enforceability,  and by other laws or decisions
of general application relating to general principles of equity.

         4.4 No  Conflict.  The  execution,  delivery  and  performance  of this
Agreement  by  FFS do  not,  and  the  consummation  by FFS of the  transactions
contemplated  hereby  and  thereby  will not,  violate  any  provision  of FFS's
Articles of Incorporation or By-laws.

         4.5  Brokers.  FFS has not employed any  investment  banker,  broker or
finder in  connection  with the  transactions  contemplated  hereby who might be


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                                                      and Plan of Reorganization
                                                                          page 6


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entitled to a fee or other remuneration from the Shareholder, the Company or The
Shareholders.

         4.6 Disclosure.  No representation or warranty of FFS contained in this
Agreement and no statement contained in any certificate, list, schedule, exhibit
or other instruments  furnished or to be furnished to the Shareholders  pursuant
hereto, or in any connection with the transaction  contemplated hereby, contains
or will contain any untrue  statement of a material  fact, or omits or will omit
to state any material  fact which is  necessary in order to make the  statements
contained herein not misleading.

         4.7  Litigation.  To FFS's  best  knowledge,  there  is no  litigation,
investigation  or  proceeding  of or before  any  arbitrator,  court,  agency or
governmental  authority pending or threatened by or against FFS or affecting the
FFS Shares.

         4.8  Compliance  with Laws.  To the best  knowledge  of FFS,  FFS is in
compliance with all laws, rules,  regulations,  orders,  writs,  injunctions and
decrees to which it or any of its assets are  subject,  except where the failure
would not have a Material Adverse Effect on FFS.

         4.9 No Undisclosed Liability. To the best knowledge of FFS, there is no
liability  or  obligation  of any  kind,  whether  accrued,  absolute,  fixed or
contingent,  of FFS that is not disclosed,  reflected or reserved against in the
FFS financial statements.


                                    ARTICLE 5
                        COVENANTS OF FFS AND SHAREHOLDERS

         5.1 Mutual Cooperation.  Following the execution of this Agreement, FFS
and Shareholders agree:

           (a) If any event should occur, either within or without the knowledge
or  control of FFS or  Shareholders,  which  would  prevent  fulfillment  of the
conditions  to the  obligations  of  any  Party  hereto,  to  use  his or  their
commercially  reasonable  efforts to cure the same as expeditiously as possible;
and

           (b)  To  cooperate  fully  with  each  other  in  preparing,  filing,
prosecuting  and taking any other  actions  which are or may be  reasonable  and
necessary to obtain the consent of any governmental instrumentality or any third
party, to accomplish the transactions contemplated by this Agreement.

         5.2 Additional Covenants of FFS. FFS agrees that upon execution of this
Agreement,  it shall assume primary  liability for the following  obligations of
the  Company:  long-term  indebtedness  in  the  amount  of  $50,000,  (ii)  the


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                                                      and Plan of Reorganization
                                                                          page 7


<PAGE>



obligation  of the Company under that certain  lease  agreement  relating to the
lease of the Company's  premises at 261 South 1350 East,  Lehi,  Utah, and (iii)
the  acquisition  of a predictive  dialer for use by the Company  upon  mutually
agreeable terms.


                                    ARTICLE 6
             CONDITIONS PRECEDENT TO OBLIGATIONS OF THE SHAREHOLDERS

         The   obligations  of  the  Parties  to  consummate  the   transactions
contemplated  by this Agreement are subject to the  satisfaction  on or prior to
the  Effective  Date of all of the  following  conditions,  any of which  may be
waived by the Shareholders.

         6.1 Filings;  Consents;  Waiting Periods.  All registrations,  filings,
applications,  notices, transfers,  consents, approvals, orders, qualifications,
waivers and other actions of any kind required of any Persons in connection with
the  consummation of the  transactions  contemplated in this Agreement have been
filed, made or obtained and all applicable waiting periods shall have expired or
been terminated.

         6.2 Deliveries by FFS. FFS shall have made delivery to the Shareholders
of the documents and items specified in Section 8.3.

         6.3  Representations  and  Warranties of FFS. All  representations  and
warranties  made by FFS in this Agreement shall be true and correct on and as of
the Effective Date, as if made by FFS on and as of that date.

         6.4  Performance  of  Obligations  of FFS. FFS shall have performed and
complied with the covenants, agreements,  obligations and conditions required by
this  Agreement  to be  performed  or  complied  with by FFS at or  prior to the
Effective Date.

         6.5 Absence of Action Restraining or Affecting  Transaction.  No action
or proceeding by any Person or court shall have been instituted or threatened to
restrain or prohibit the consummation of the  transactions  contemplated by this
Agreement.

                                    ARTICLE 7
                   CONDITIONS PRECEDENT TO OBLIGATIONS OF FFS

         The obligations of FFS to consummate the  transactions  contemplated by
this Agreement are subject to the satisfaction on or prior to the Effective Date
of all of the following conditions, any of which may be waived by FFS:

         7.1 Filings;  Consents;  Waiting Periods.  All registrations,  filings,


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                                                  Amended and Restated Agreement
                                                      and Plan of Reorganization
                                                                          page 8


<PAGE>



applications,  notices, transfers,  consents, approvals, orders, qualifications,
waivers and other actions of any kind required of any Persons in connection with
the  consummation of the  transactions  contemplated in this Agreement have been
filed, made or obtained and all applicable waiting periods shall have expired or
been terminated.

         7.2 Deliveries by the  Shareholders.  The Shareholders  shall have made
delivery to FFS of the documents and items specified in Section 8.2.

         7.3   Representations   and   Warranties  of  the   Shareholders.   All
representations  and warranties made by the Shareholders in this Agreement shall
be  true  and  correct  on and as of  the  Effective  Date,  as if  made  by the
Shareholders on and as of that date.

         7.4 Performance of Obligations of the  Shareholders.  The  Shareholders
shall  have  performed  and  complied  with  all  the   covenants,   agreements,
obligations  and  conditions  required  by this  Agreement  to be  performed  or
complied with by the Shareholders at or prior to the Effective Date.

         7.5 Absence of Action Restraining or Affecting  Transaction.  No action
or proceeding by any Person or court shall have been instituted or threatened to
restrain or prohibit the consummation of the  transactions  contemplated by this
Agreement.


                                    ARTICLE 8
                                   TERMINATION

         8.1  Events  of  Termination.  Notwithstanding  any  provision  to  the
contrary herein, this Agreement may be terminated at any time on or prior to the
Effective Date:

           (a)  By mutual written consent of the Shareholders and FFS;

           (b) By either  the  Shareholders  or FFS in the event any  federal or
state  agency  having   jurisdiction  over  the  approval  of  the  transactions
contemplated hereby disapproves of any part of such transactions.


                                    ARTICLE 9
                            MANAGEMENT OF THE COMPANY

         9.1  Management.  FFS will appoint  either Mr. Stahura or Mr. Thorne to
the  Board  of  Directors  of  FFS,  upon  assurance  of  appropriate  corporate
indemnities,  insurance and protection for directors. Mr. Stahura and Mr. Thorne


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                                                  Amended and Restated Agreement
                                                      and Plan of Reorganization
                                                                          page 9


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will retain their existing positions as officers of the Company,  and shall have
full  authority to continue to operate the Company under the  supervision of the
Board of Directors and in accordance with the Articles of Incorporation  and the
By-laws of the Company.  FFS agrees to appoint a three-person Board of Directors
for the Company, consisting of two Directors nominated by the Shareholders,  and
one person  nominated by FFS. In accordance  with an employment  agreement to be
executed between the Company and each of Mr. Stahura and Mr. Thorne, Mr. Stahura
and Mr. Thorne will be entitled to retain their  existing  positions as officers
of the  Company  for a period  of at least  five  years,  and they  shall not be
removed from their  positions  for any reason other than for gross  malfeasance.
They shall have full  authority  to continue  to operate  the Company  under the
supervision  of the Board of Directors,  and in accordance  with the Articles of
Incorporation  and  the  By-laws,  of  the  Company  and  this  Agreement.   The
headquarters  of the  Company  shall  remain in Utah.  FFS  agrees to permit the
Company to budget at least 3% of its annual  gross  revenues  for the purpose of
financing  capital  improvements and expansion,  based on an annual budget to be
approved by the Board of Directors of the Company from time to time.

         9.2 Financial Management. FFS agrees that it will permit the Company to
operate  autonomously so long as the Board of Directors of the Company meets its
obligation to exercise good business  judgment and to fulfill its obligations to
shareholders as set forth in the By-laws of the Company. FFS agrees not to adopt
a dividend  policy for the  Company  inconsistent  with the  provisions  of this
Agreement.

         9.3  Compensation  Policy.  The  Company  shall  enter into  employment
agreements with Mr. Stahura and Mr. Thorne,  and other key employees,  providing
for compensation consistent with the provisions of Exhibit 9.3.

         9.4 Actions  Requiring  Unanimous  Consent.  Notwithstanding  any other
requirement  set forth herein or the Articles of  Incorporation  of the Company,
the Parties expressly agree that a unanimous vote of all of the directors of the
Company who form a quorum of Directors  convened to discuss  such issues,  after
due notice, shall be obtained before any of the following actions shall be taken
by the Company:  (a) the appointment of any new or replacement  Directors of the
Company;  (b) the  issuance of any  shares,  or of any  warrants or  debentures,
options  or rights in or to shares of the common or other  capital  stock of the
Company;  (c) any pledge,  mortgage,  sale,  lease or other transfer,  except in
normal course of business or as part of a complete dissolution or winding up, or
any  material  portion  of  its  business;  (d)  any  merger,  consolidation  or
amalgamation with or into another company or corporation;  (e) any change to, or
the conduct of any business  outside,  the general business of the Company;  (f)
the  incurring  of any  indebtedness  to any third person or entity for borrowed
funds or for the  deferred  purchase  price of  purchased  goods,  or any  other
indebtedness  of any  kind,  except  as  otherwise  permitted  herein;  (g)  the
extension of credit to any one debtor in an amount  exceeding  US$250,000 or its
equivalent in another currency; (h) the agreement of the Company to waive or not
enforce  any  rights  it  may  have  under  any  agreements,  or in  respect  of


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                                                      and Plan of Reorganization
                                                                         page 10


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transactions to which it may be a party; (i) the adoption of any dividend policy
calling for the payment of dividends  greater than the amounts  required to meet
the objectives of this  Agreement,  or any departure from the dividend  policies
set forth herein or in any of the Articles of Incorporation;  provided, however,
that the Board of Directors of the Company may  establish  the initial  dividend
policy  consistent  with the terms of this  Agreement;  or (j) any change in the
outside auditors of the Company.

         9.5  Competition;  Corporate  Opportunity.  Mr.  Stahura and Mr. Thorne
agree they will provide  adequate time,  good faith and best efforts in managing
the  operations of the Company in accordance  with a business plan to be adopted
by the Company (as amended from time to time, the "Company Business Plan"),  and
consistent with the overall  business plan of FFS (the "FFS Business Plan") (the
Company  Business Plan and the FFS Business Plans being referred to collectively
as the "Business Plans"). With respect to any business or investment opportunity
falling within the scope of the Business Plans, Mr. Stahura and Mr. Thorne agree
to present such  opportunity to the board of directors of the Company or of FFS,
as the case may be. Such investment or business  opportunity shall be undertaken
by the Company or by FFS only upon  approval of a majority of the  disinterested
directors.  If FFS or the Company elect not to undertake such opportunity,  then
Mr. Stahura and Mr. Thorne shall be free to undertake any such  investment  upon
the following  terms: Mr. Stahura and Mr. Thorne agree to provide to the Company
and to FFS a right to invest in such proposed  business venture with Mr. Stahura
and Mr. Thorne, on a basis to be determined by the circumstance of such proposed
venture but in no case less  favorable to the Company or to FFS, as the case may
be, than the  opportunity  available to Mr. Stahura and Mr. Thorne.  Such notice
shall be written and shall set forth sufficient  information,  and shall allow a
reasonable time under the circumstances,  to permit adequate  deliberation.  FFS
shall have a right, at any time before,  or up to sixty days after,  the date of
such investment,  to invest in up to a 50% participation in any such opportunity
by  contributing  up to 50% of the overall  capital  investment,  in the same or
equivalent  type of  cash,  goods or  services  and  upon  the  same  terms  and
conditions of the participation by Mr. Stahura and Mr. Thorne. In any such case,
whether or not FFS elects to participate in such business  opportunity,  (i) Mr.
Stahura  and Mr.  Thorne  shall  not,  without  the  approval  of  FFS,  utilize
employees,  assets  (including  lists of  prospective  customers,  good will and
intellectual  property) of the Company or its affiliates,  and (ii) the proposed
venture  shall  be  conducted  in a manner  that  does  not  devalue  FFS or its
affiliates or deprive them of business opportunities within their scope.


                                   ARTICLE 10
                                  MISCELLANEOUS

         10.1  Counterparts.  This  Agreement  may be  executed  in one or  more
counterparts,  all of which shall be considered one and the same agreement,  and
shall become effective when one or more counterparts have been signed by each of
the Parties and delivered to the other Party.


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                                                      and Plan of Reorganization
                                                                         page 11


<PAGE>



         10.2 Governing Law;  Arbitration.  This Agreement  shall be governed by
and construed in accordance with the laws of the State of Utah without reference
to the choice of law principles thereof. Any controversy or claim arising out of
or in connection with this Agreement shall be finally settled in accordance with
the Commercial  Arbitration  Rules and  supplementary  procedures for commercial
arbitrations of the American Arbitration  Association (the "AAA") then in force,
by submitting such dispute for binding  arbitration before a  jointly-designated
arbitrator. If the Parties are unable to agree on a single arbitrator, then such
binding  arbitration shall be conducted before a panel of three arbitrators that
shall be chosen as follows:  each Party shall  designate one arbitrator and such
arbitrators shall designate a third arbitrator. This arbitration provision shall
be deemed to be  self-executing,  and in the event that  either  Party  fails to
appear at any  properly  noticed  arbitration  proceeding  award may be  entered
against such Party  notwithstanding such failure to appear. Any award granted by
such arbitral panel shall be self-executing, to the greatest extent permitted by
applicable  law, and in any case shall be eligible for entry of judgment and for
enforcement by a court of appropriate and competent  jurisdiction.  The location
or site of such  arbitration  proceeding  shall be (i) Salt Lake City,  Utah, or
(ii) another location  mutually accept able to the Parties,  or (iii) if for any
reason it is or becomes  impossible or impracticable  for the Parties to conduct
arbitration  proceedings  in Salt Lake City,  Utah and the Parties are unable to
agree  on  another  location,  then at a  location  determined  by the  American
Arbitration Association. Nothing in this Section shall be construed or deemed to
prevent either party from seeking injunctive relief pursuant to the terms hereof
in a court of appropriate jurisdiction.

         10.3  Expenses.  Except  as set  forth in this  Agreement,  FFS and the
Shareholders  shall be  responsible  for their  own  legal  and other  costs and
expenses  incurred  in  connection  with  this  Agreement  and the  transactions
contemplated hereby.

         10.4 Notices. All notices hereunder shall be sufficiently given for all
purposes  hereunder  if in writing and (i)  delivered  personally,  (ii) sent by
certified mail, postage prepaid, (iii) sent by overnight courier or (iv) sent by
facsimile  transmission,  to the appropriate address as set forth below. Notices
to the Shareholders shall be addressed to:

                  Steven G. Thorne
                  Robert Stahura
                  Professional Marketing, Inc.
                  261 South 1350 East
                  Lehi, Utah 84043
                    Telephone:  (801) 768-8088
                    Facsimile:  (801) 768-3250

or at  such  other  address  and  to the  attention  of  such  other  person  as
Shareholders or the Company may designate by notice to FFS. Notices to FFS shall
be addressed to:


                                                    Professional Marketing, Inc.
                                                  Amended and Restated Agreement
                                                      and Plan of Reorganization
                                                                         page 12


<PAGE>



                  Fortune Financial System, Inc.
                  1200 West State Road 434
                  Longwood, FL 32750
                  Attention: Mr. James Byrd
                  Telephone:  (407) 331-1272
                  Facsimile:  (407) 331-3327

or at such other  address and to the  attention  of such other person as FFS may
designate by notice to Shareholders.

         Any notice hereunder shall be deemed to have been served or given as of
(a) the date such notice is personally delivered,  (b) three business days after
it is mailed certified U.S. mail, First Class postage prepaid,  (c) one business
day after it is sent for  overnight  delivery  by  Federal  Express  or  similar
next-day  courier,  or (d) the same day as it is sent by facsimile  transmission
with confirmation of receipt.

         10.5 Successors and Assigns. The rights and obligations of any Party to
this  Agreement  shall not be assignable by such Party without the prior written
consent  of all other  Parties.  Notwithstanding  the  previous  sentence,  this
Agreement  may  be  assigned  by  FFS  to  any  Affiliate  of  FFS  without  the
Shareholders's  prior written  consent;  provided,  however,  no such assignment
shall have the effect of releasing or reducing the  obligations  of FFS pursuant
to this Agreement,  FFS Related Documents, or any other instruments,  agreements
or covenants provided in or contemplated by this Agreement. This Agreement shall
inure to the benefit and shall be binding  upon the  respective  successors  and
permitted assigns of the Parties,  including without limitation upon the Company
as the  successor to FFS following its merger into the Company after the Closing
date. Nothing herein expressed or implied is intended to confer upon any person,
other than to the Parties or their respective heirs,  personal  representatives,
successors  or  permitted  assigns,   any  rights,   remedies,   obligations  or
liabilities under or by reason of this Agreement.

         10.6 Headings.  The headings contained in this Agreement are solely for
convenience of reference and shall not affect its interpretation.

         10.7  Severability  of  Provisions.  In  the  event  that  any  of  the
provisions  contained  herein  would  be  held  to  be  invalid,  prohibited  or
unenforceable in any jurisdiction for any reason because of the scope,  duration
or  area  of  its  applicability  or  for  other  reasons,  unless  narrowed  by
construction,  such provision shall for purposes of such  jurisdiction  only, be
construed as if such  invalid,  prohibited or  unenforceable  provision had been
more narrowly drawn so as not to be invalid,  prohibited or unenforceable (or if
such  language  cannot  be drawn  narrowly  enough,  the court  making  any such
determination  shall have the power to modify,  to the extent  necessary to make
such  provision or  provisions  enforceable  in such  jurisdiction,  such scope,
duration or area or all of them, and such provision  shall then be applicable in


                                                    Professional Marketing, Inc.
                                                  Amended and Restated Agreement
                                                      and Plan of Reorganization
                                                                         page 13


<PAGE>



such modified form). If, notwithstanding the foregoing, any such provision would
be held to be invalid,  prohibited or  unenforceable in any jurisdiction for any
reason,  such provision,  as to such jurisdiction  only, shall be ineffective to
the  extent  of  such  invalidity,  prohibition  or  unenforceability,   without
invalidating    the   remaining    provisions.    No   narrowed    construction,
court-modification   or   invalidation   of  any  provision   shall  affect  the
construction,  validity  or  enforceability  of  such  provision  in  any  other
jurisdiction.  Subject  to  the  foregoing,  in  case  any  one or  more  of the
provisions  contained  in this  Agreement  or any other  documents  executed  in
connection herewith should be invalid,  illegal or unenforceable in any respect,
the  validity,   legality  and  unenforceability  of  the  remaining  provisions
contained herein and therein shall not be affected in any way thereby.

         10.8 Gender.  Whenever in this  Agreement  any  masculine,  feminine or
neuter  pronoun is used,  such  pronouns  shall also  include the other  genders
whenever required by the context.

         10.9 Further  Assurances.  The  Shareholders and FFS shall each execute
and  deliver  instruments  and take  such  other  actions  as may be  reasonably
required in order to carry out the intent of this Agreement.

         10.10 Public  Announcement.  Neither FFS,  Shareholders nor the Company
shall  make any  announcement  or  issue  any  press  release  relating  to this
Agreement or the  transactions  contemplated  hereby  without the consent of the
other Parties.

         10.11  Amendment;  Waiver.  This  Agreement  may be amended,  modified,
superseded  or  canceled,  and  any of its  terms,  covenants,  representations,
warranties  or  conditions  hereof may be waived,  only by a written  instrument
executed by FFS and the Shareholders  or, in the case of a waiver,  by the Party
waiving  compliance.  The  failure  of any Party at any time or times to require
performance of any provision  hereof shall in no manner affect the right of such
Party at a later  time to  enforce  the  same.  No  waiver  by any  Party of any
condition, or of the breach of any provision, term, covenant,  representation or
warranty  contained in this Agreement,  whether by conduct or otherwise,  in any
one or  more  instances,  shall  be  deemed  to be  construed  as a  further  or
continuing waiver of any such condition or of the breach of any other provision,
term, covenant, representation or warranty of this Agreement.

         10.12 Litigation.  In the event litigation or arbitration is instituted
between  or among any of the  Parties  with  respect  to all or any part of this
Agreement,  the  prevailing  Party  therein  shall be entitled  to  recover,  in
addition to all other relief obtained,  its costs,  expenses and fees, including
reasonable attorneys' fees incurred in such litigation.

         IN WITNESS  WHEREOF,  this Amended and Restated  Agreement  and Plan of
Reorganization  has been signed by or on behalf of the Parties as of the day and
year first above written.


                                                    Professional Marketing, Inc.
                                                  Amended and Restated Agreement
                                                      and Plan of Reorganization
                                                                         page 14


<PAGE>



Shareholders


/s/ Robert A. Stahura
- ---------------------
Robert Stahura

/s/ Steven G. Thorne
- --------------------
Steven Thorne


Fortune Financial Systems, Inc.

/s/ James S. Byrd
- -----------------
James S. Byrd, Jr.
President












                                                    Professional Marketing, Inc.
                                                  Amended and Restated Agreement
                                                      and Plan of Reorganization
                                                                         page 15


<PAGE>



                                   Schedule 1



Name:                      No. of Company Shares:    Percentage of Issued and
                                                     Outstanding share of the
                                                     Company:


Robert A. Stahura          _____________________     ______________________


Steven G. Thorne           _____________________     ______________________

















                                                    Professional Marketing, Inc.
                                                  Amended and Restated Agreement
                                                      and Plan of Reorganization
                                                                         page 16


<PAGE>



                                   Exhibit 3.6
                              Claims and Litigation


1.       DALMAR ENTERPRISES, INC. v. FORTUNE 21, PROFESSIONAL MARKETING,
         INC., ROBERT A. STAHURA, and STEVEN G. THORNE, Civil No. 970903709CVD,
         Third District Court.

2.       Home  Business  Technology.  The  Company  processed  approximately  $2
         million  in  sales  of  products  and  services  sold by Home  Business
         Technology,  a company affiliated with Mr. Ed Beckley ("HBT").  HBT has
         come under  investigation by the Iowa Attorney  General's  office.  The
         Company has received no notice that any of its activities in connection
         with such sales are under investigation.

3.       Joint  inquiry  from  Utah  Attorney  General  and  the  Federal  Trade
         Commission regarding complaint by Mr. Thomas Markland.



















                                                    Professional Marketing, Inc.
                                                  Amended and Restated Agreement
                                                      and Plan of Reorganization
                                                                         page 17


<PAGE>


                                   Exhibit 9.3

         Employment  Compensation  Policy.  For so  long as Mr.  Stahura  or Mr.
Thorne remains employed by the Company,

         1.       Each of them  remaining  so  employed  shall  be  entitled  to
                  receive  compensation  from the Company,  as follows:  Monthly
                  salary of $12,500,  payable at the  beginning of each calendar
                  month,  plus an amount  equal to 1.5% of gross  sales for such
                  month,  as  determined  within five days after the end of such
                  month; provided that the total of such compensation shall not,
                  unless  otherwise  approved by the Board of  Directors  of the
                  Company, exceed $400,000 each, in any fiscal year.

         2.       At least forty percent  (40%) of net pre-tax  profits shall be
                  available  to the  Company to provide  bonus  compensation  to
                  employees  of the  Company,  at least  fifty  percent of which
                  shall be designated for each of them remaining so employed.




















                                                    Professional Marketing, Inc.
                                                  Amended and Restated Agreement
                                                      and Plan of Reorganization
                                                                         page 18







                            STOCK PURCHASE AGREEMENT

         This STOCK PURCHASE AGREEMENT, effective the 1st day of April, 1997, by
and between DGS Defalco West, Inc, a California  Corporation,  (the "Purchaser")
and FORTUNE FINANCIAL SYSTEMS, INC., a Nevada Corporation ("FFS"),

         WHEREAS,  FFS owns all of the  common  stock of  Fortune  21,  Inc.,  a
Florida  corporation,  which constitute all of the issued and outstanding shares
of Fortune 21 (collectively, the "Shares");

         WHEREAS, the Purchaser desires to purchase the Shares of Fortune 21 and
FFS is  willing  to sell  the  Shares  to the  Purchaser,  upon  the  terms  and
conditions of this Agreement;

NOW, THEREFORE, the parties agree as follows:


                                    ARTICLE 1

         The following terms, as used herein, have the following meanings:

         "Affiliate"  means, with respect to any Person,  any Person directly or
indirectly controlling,  controlled by, or under common control with, such other
Person.

         "Closing"  means the sale and  purchase  of the  Shares,  as  described
herein.

         "Effective Date" means April 1, 1997.

         "Material  Adverse  Effect"  means a  material  adverse  effect  on the
business   (including  the  continued   conduct  or  the  operation  thereof  in
substantially the manner currently conducted),  assets,  liabilities,  financial
condition or results of operations.

         "Parties" means each of the Purchaser and FFS.

         "Person" means any individual, corporation,  partnership,  association,
trust or other entity or  organization,  including a  governmental  or political
subdivision or an agency or instrumentality thereof.

         "Quarterly  Date" means January 1, April 1, July 1, and October of each
year.

                                    ARTICLE 2
                    PURCHASE AND SALE OF STOCK; PAYMENT TERMS

         0.1  Assignment  and  Transfer of Shares.  Subject to the terms of this


1

<PAGE>



Agreement,  FFS agree to sell, transfer, and assign the Shares to the Purchaser.
At the Closing, FFS shall deliver to the Purchaser a certificate or certificates
evidencing  the  Shares  owned by FFS,  in a form  ready for  transfer  and duly
endorsed to the Purchaser. At the Closing, and from time to time thereafter, the
Purchaser  and  FFS  shall   execute  and  deliver  such  other   documents  and
instruments,  and take such other  actions,  as the other parties may reasonably
request,  in order more fully to vest in the  Purchaser and perfect his title to
all right, title and interest in and to the Shares.

         0.2 The Purchase Price. Subject to the other provisions of this Article
2, the purchase price (the "Purchase  Price") to be paid by the Purchaser to FFS
in  exchange  for the  Shares  shall be One  Million  Four  Hundred  Eighty-four
Thousand Nine Hundred Twelve Dollars ($1,484,912), payable in cash as follows:

                  (a At the Closing,  FFS shall  deliver to the Purchaser one or
more stock  certificates,  representing  in the aggregate  100% of the Company=s
common stock and issued in the name of FFS,  duly  endorsed to the  Purchaser as
the Purchaser may instruct.

                  (b The  Purchaser  shall pay the full  amount of the  Purchase
Price  to  FFS  in  twenty-eight   quarterly   installments  in  the  amount  of
Seventy-four  Thousand Two Hundred  Forty-six  and 66/100  Dollars  ($74,246.66)
each,  beginning April 1, 1999 and continuing  thereafter on each Quarterly Date
until the full amount has been paid in full.

                  (c The principal amount of the Purchase Price outstanding from
time to time shall bear  interest at an annual rate of eight  percent  (8%) from
and including the Effective  Date to and including the date of the final payment
of all  interest,  principal,  and other  amounts due from the Purchaser to FFS.
Interest  shall be payable on each  Quarterly  Date beginning on January 2, 1998
and  continuing  thereafter  until all amounts due from the  Purchaser to FFS in
respect of the Purchase Price have been fully paid.

         0.3  Success.  The  Purchaser  agrees and  consents  to a transfer  and
assignment  from the  Company to FFS of all of the  Company's  right,  title and
interest in that  certain  agreement  between  Success  Magazine and the Company
relating to a license of rights and a grant of media credits.


                                    ARTICLE 3
                      REPRESENTATIONS AND WARRANTIES OF FFS

         FFS hereby represents to the Purchaser as follows:

         0.1  Ownership  of the Shares.  FFS is the true and lawful owner of the
Shares,  has good title to and is the beneficial and record owner of the Shares,
and has the  absolute  right to sell,  assign  and  transfer  the  Shares to the
Purchaser.  The Shares are owned by FFS and will be  conveyed  to the  Purchaser
free and  clear  of all  liens,  claims,  restrictions,  covenants,  conditions,
pledges, options, encumbrances and rights of any Persons, other than pursuant to
restrictions  under  applicable  federal and state  securities  laws. The Shares


2

<PAGE>



constitute  one hundred  percent  (100%) of the issued and  outstanding  capital
stock of the Company.  FFS has not entered  into any other  agreement to sell or
otherwise  transfer the Shares,  nor has FFS entered into any agreement limiting
the ability to vote or  transfer  the  Shares.  All Shares are duly  authorized,
validly issued, fully paid and non-assessable. There are no outstanding options,
warrants,  agreements,  rights, conversion privileges or other agreements of any
kind to acquire any share of capital stock in the Company or in the Subsidiaries
nor any outstanding rights or privileges to acquire any such interest.  No share
of capital stock of the Company has been registered  under the Securities Act of
1933, as amended,  nor under the securities laws of any state in which they were
or may be offered for sale.

         0.2 Organization of the Company.  The Company (i) is a corporation duly
organized,  validly existing and in good standing under the laws of the State in
which it was incorporated,  (ii) has all requisite corporate power and authority
to own all of its  properties  and assets and to carry on its  business as it is
now being  conducted,  (iii) is duly  qualified  to do  business  and is in good
standing, and is duly licensed,  authorized or qualified to transact business in
each  jurisdiction  in which  the  ownership  or lease of real  property  or the
conduct of its business requires it to be so qualified, except where the failure
to be so qualified or to be in good standing or to be duly licensed,  authorized
or qualified to transact business,  would not, individually or in the aggregate,
have a Material Adverse Effect on the Company,  and (iv) has all federal,  state
and local  government  licenses,  permits,  approvals  and other  authorizations
necessary  to own its  properties  and assets and carry on its business as it is
now  being  conducted,  except  where  the  failure  to have  such  governmental
licenses,  permits, approvals or other authorizations would not, individually or
in the aggregate, have a Material Adverse Effect on the Company.

         0.3 Authority and Approval. The execution,  delivery and performance of
this Agreement have been duly  authorized by all necessary  corporate  action on
the part of FFS. This Agreement is a legal, valid and binding obligation of FFS,
enforceable  against  FFS in  accordance  with its  terms,  except to the extent
limited by applicable bankruptcy,  insolvency,  reorganization,  moratorium,  or
similar laws or decisions relating to or affecting  creditors' rights generally,
by equitable  limitations on its enforceability,  and by other laws or decisions
of general application relating to general principles of equity.

         0.4 No  Conflict.  The  execution,  delivery  and  performance  of this
Agreement  by  FFS do  not,  and  the  consummation  by FFS of the  transactions
contemplated  hereby and thereby  will not,  (i) violate  any  provision  of the
Company's Articles of Incorporation or By-laws.

         0.5  Brokers.  FFS has not employed any  investment  banker,  broker or
finder in  connection  with the  transactions  contemplated  hereby who might be
entitled to a fee or other remuneration from FFS, the Company or the Purchaser.

         0.6 Disclosure.  No representation or warranty by FFS contained in this
Agreement and no statement contained in any certificate, list, schedule, exhibit
or other  instruments  furnished or to be furnished  to the  Purchaser  pursuant
hereto, or in any connection with the transaction  contemplated hereby, contains
or will contain any untrue  statement of a material  fact, or omits or will omit
to state any material  fact which is  necessary in order to make the  statements
contained herein not misleading.

3

<PAGE>



         0.7  Litigation.  To  FFS's  best  knowledge,  except  as set  forth in
Schedule 3.12, there is no litigation,  investigation or proceeding of or before
any arbitrator, court, agency or governmental authority pending or threatened by
or against the Company or affecting the Shares.

         0.8 Compliance  with Laws. To the best knowledge of FFS, the Company is
in compliance with all laws, rules, regulations,  orders, writs, injunctions and
decrees to which it or any of its assets are  subject,  except where the failure
would not have a Material Adverse Effect on the Company.

         0.9 No Undisclosed Liability. To the best knowledge of FFS, there is no
liability  or  obligation  of any  kind,  whether  accrued,  absolute,  fixed or
contingent, of the Company that is not disclosed,  reflected or reserved against
in the Company's financial statements.


                                    ARTICLE 4
                 REPRESENTATIONS AND WARRANTIES OF THE PURCHASER

         As a material  inducement  to FFS to enter into this  Agreement  and to
consummate the transactions  contemplated  hereby, the Purchaser  represents and
warrants to FFS as follows:

         0.1 Brokers.  The  Purchaser  has not employed any  investment  banker,
broker or finder in connection  with the  transactions  contemplated  hereby who
might be entitled to a fee or other remuneration from FFS, the Company or FFS.

         0.2  Disclosure.   No  representation  or  warranty  of  the  Purchaser
contained in this Agreement and no statement contained in any certificate, list,
schedule,  exhibit or other  instruments  furnished  or to be  furnished  to FFS
pursuant hereto, or in any connection with the transaction  contemplated hereby,
contains or will contain any untrue  statement of a material  fact,  or omits or
will omit to state any  material  fact which is  necessary  in order to make the
statements contained herein not misleading.

         0.3  Litigation.  Except  as set  forth in  Schedule  4.3,  there is no
litigation,  investigation  or  proceeding of or before any  arbitrator,  court,
agency or  governmental  authority  pending  or  threatened  by or  against  the
Purchaser  or  affecting  the  Shares or the right of the  Purchaser  to grant a
security interest in respect of the Shares.

         0.4 Compliance with Laws. The Purchaser is in compliance with all laws,
rules, regulations, orders, writs, injunctions and decrees to which it or any of
its assets  are  subject,  except  where the  failure  would not have a Material
Adverse Effect on the Purchaser.

         0.5 No  Undisclosed  Liability.  There is no liability or obligation of
any kind, whether accrued,  absolute, fixed or contingent, of the Purchaser that
is not disclosed,  reflected or reserved  against in the  Purchaser's  Financial
Statements.



4

<PAGE>



                                    ARTICLE 5
                       COVENANTS OF THE PURCHASER AND FFS

         0.1 Mutual Cooperation.  Following the execution of this Agreement, the
Purchaser and FFS agree:

                  (a If any event  should  occur,  either  within or without the
knowledge or control of the Purchaser or FFS, which would prevent fulfillment of
the  conditions  to the  obligations  of any party  hereto,  to use his or their
commercially  reasonable  efforts to cure the same as expeditiously as possible;
and

                  (b To cooperate  fully with each other in  preparing,  filing,
prosecuting  and taking any other  actions  which are or may be  reasonable  and
necessary to obtain the consent of any governmental instrumentality or any third
party, to accomplish the transactions contemplated by this Agreement.


                                    ARTICLE 6
                              CONDITIONS PRECEDENT

         The   obligations  of  the  Parties  to  consummate  the   transactions
contemplated  by this Agreement are subject to the  satisfaction  on or prior to
the Closing Date of all of the following conditions,  any of which may be waived
by FFS.

         0.1 Filings;  Consents;  Waiting Periods.  All registrations,  filings,
applications,  notices, transfers,  consents, approvals, orders, qualifications,
waivers and other actions of any kind required of any Persons in connection with
the  consummation of the  transactions  contemplated in this Agreement have been
filed, made or obtained and all applicable waiting periods shall have expired or
been terminated.

         0.2 Deliveries by the  Purchaser.  The Parties shall have made delivery
to FFS of the documents and items specified in this Agreement.

         0.3 Representations and Warranties.  All representations and warranties
made by the Parties hereto in this Agreement shall be true and correct on and as
of the Closing Date, as if made on and as of that date.

         0.4  Performance of  Obligations of the Purchaser.  Each of the Parties
shall have  performed  and  complied  with the  several  covenants,  agreements,
obligations  and  conditions  required  by this  Agreement  to be  performed  or
complied with by it at or prior to the Closing Date.

         0.5 Absence of Action Restraining or Affecting  Transaction.  No action
or proceeding by any Person or court shall have been instituted or threatened to
restrain or prohibit the consummation of the  transactions  contemplated by this
Agreement.

5

<PAGE>




                                    ARTICLE 7
                                   THE CLOSING

         0.1 Time and Place of Closing; Effective Date. The effective closing is
April 1, 1997 (the  "Closing  Date") at the offices of the  Company,  or at such
other place or time as the parties may agree upon in writing.  The  transactions
contemplated herein shall be effective at close of business on the Closing Date.

         0.2 Deliveries by FFS. At or prior to the Closing, FFS shall deliver or
cause to be delivered to the Purchaser the following duly executed documents and
other items in a form satisfactory to the Purchaser:

                  (a       A certified copy of the Articles of Incorporation and
all amendments of the Company.

                  (b       The Company's  minute  book,  including  the  Bylaws,
stock transfer record and other corporate records;

                  (c       Certificates representing the Shares,  duly endorsed,
or  accompanied  by stock  powers  duly  endorsed,  by FFS for  transfer  to the
Purchaser;

                  (d       A Certificate  of  Good Standing from the appropriate
governmental agency for the Company dated as of the most recent practicable date
prior to the Closing;


                                    ARTICLE 8
                                  MISCELLANEOUS

         0.1  Counterparts.  This  Agreement  may be  executed  in  one or  more
counterparts,  all of which shall be considered one and the same agreement,  and
shall become effective when one or more counterparts have been signed by each of
the parties and delivered to the other party.

         0.2 Governing Law. This Agreement shall be governed by and construed in
accordance with the laws of the State of Florida without reference to the choice
of law principles thereof.

         0.3 Entire  Agreement.  This  Agreement  and the Schedules and Exhibits
attached hereto and made a part hereof contain the entire agreement  between the
parties,  and  there  are  no  agreements,  understandings,  representations  or
warranties between the parties other than those set forth or referred to herein.

         0.4 Expenses.  Except as set forth in this Agreement, the Purchaser and
FFS shall be  responsible  for their  own  legal  and other  costs and  expenses
incurred in connection  with this  Agreement and the  transactions  contemplated
hereby.

6

<PAGE>



         0.5 Notices.  All notices hereunder shall be sufficiently given for all
purposes  hereunder  if in writing and (i)  delivered  personally,  (ii) sent by
certified mail, postage prepaid, (iii) sent by overnight courier or (iv) sent by
facsimile transmission, to the appropriate address as set forth below.
Notices to FFS shall be addressed to:

         Fortune Financial Systems, Inc.
         1200 West State Road 34, Suite 112
         Longwood, Florida 32750

or at such other address and to the attention of such other person as FFS or the
Company may designate by notice to the Purchaser. Notices to the Purchaser shall
be addressed to:

         The Purchaser

         DGS Defalco West, Inc.
         1200 West State Road 34, Suite 110
         Longwood, Florida 32750

or at such  other  address  and to the  attention  of such  other  person as the
Purchaser may designate by notice to FFS.

         Any notice hereunder shall be deemed to have been served or given as of
(a) the date such notice is personally delivered,  (b) three business days after
it is mailed certified U.S. mail, First Class postage prepaid,  (c) one business
day after it is sent for  overnight  delivery  by  Federal  Express  or  similar
next-day  courier,  or (d) the same day as it is sent by facsimile  transmission
with confirmation of receipt.

         0.6 Successors and Assigns.  The rights and obligations of any party to
this  Agreement  shall not be assignable by such party without the prior written
consent of all other  parties to this  Agreement.  Notwithstanding  the previous
sentence,  this  Agreement  may be assigned by the Purchaser to any Affiliate of
the Purchaser without FFS's prior written consent;  provided,  however,  no such
assignment shall have the effect of releasing or reducing the obligations of the
Purchaser pursuant to this Agreement,  or any other  instruments,  agreements or
covenants  provided in or contemplated  by this Agreement.  This Agreement shall
inure to the benefit and shall be binding  upon the  respective  successors  and
permitted assigns of the parties hereto.  Nothing herein expressed or implied is
intended to confer upon any  person,  other than to the parties  hereto or their
respective heirs, personal representatives, successors or permitted assigns, any
rights,  remedies,  obligations  or  liabilities  under  or by  reason  of  this
Agreement.

         0.7 Headings.  The headings  contained in this Agreement are solely for
convenience of reference and shall not affect its interpretation.

         0.8 Severability of Provisions. In the event that any of the provisions
contained herein would be held to be invalid, prohibited or unenforceable in any


7

<PAGE>



jurisdiction  for any  reason  because  of the  scope,  duration  or area of its
applicability  or for other  reasons,  unless  narrowed  by  construction,  such
provision shall for purposes of such jurisdiction  only, be construed as if such
invalid,  prohibited or unenforceable  provision had been more narrowly drawn so
as not to be invalid, prohibited or unenforceable (or if such language cannot be
drawn narrowly enough,  the court making any such  determination  shall have the
power to modify,  to the extent  necessary to make such  provision or provisions
enforceable in such jurisdiction,  such scope,  duration or area or all of them,
and  such  provision  shall  then be  applicable  in such  modified  form).  If,
notwithstanding  the foregoing,  any such provision would be held to be invalid,
prohibited or unenforceable in any jurisdiction for any reason,  such provision,
as to such  jurisdiction  only,  shall  be  ineffective  to the  extent  of such
invalidity, prohibition or unenforceability,  without invalidating the remaining
provisions. No narrowed construction,  court-modification or invalidation of any
provision  shall affect the  construction,  validity or  enforceability  of such
provision in any other jurisdiction.  Subject to the foregoing,  in case any one
or more of the  provisions  contained in this  Agreement or any other  documents
executed in connection  herewith should be invalid,  illegal or unenforceable in
any respect,  the  validity,  legality  and  unenforceability  of the  remaining
provisions  contained  herein  and  therein  shall  not be  affected  in any way
thereby.

         0.9  Gender.  Whenever in this  Agreement  any  masculine,  feminine or
neuter  pronoun is used,  such  pronouns  shall also  include the other  genders
whenever required by the context.

         0.10 Further  Assurances.  FFS and the Purchaser shall each execute and
deliver instruments and take such other actions as may be reasonably required in
order to carry out the intent of this Agreement.

         0.11 Public  Announcement.  Neither the Purchaser,  FFS nor the Company
shall  make any  announcement  or  issue  any  press  release  relating  to this
Agreement or the  transactions  contemplated  hereby  without the consent of the
other parties to this Agreement.

         0.12  Amendment;  Waiver.  This  Agreement  may be  amended,  modified,
superseded  or  canceled,  and  any of its  terms,  covenants,  representations,
warranties  or  conditions  hereof may be waived,  only by a written  instrument
executed  by the  Purchaser  and FFS or, in the case of a  waiver,  by the party
waiving  compliance.  The  failure  of any party at any time or times to require
performance of any provision  hereof shall in no manner affect the right of such
party at a later  time to  enforce  the  same.  No  waiver  by any  party of any
condition, or of the breach of any provision, term, covenant,  representation or
warranty  contained in this Agreement,  whether by conduct or otherwise,  in any
one or  more  instances,  shall  be  deemed  to be  construed  as a  further  or
continuing waiver of any such condition or of the breach of any other provision,
term, covenant, representation or warranty of this Agreement.

         0.13 Litigation. In the event litigation is instituted between or among
any of the parties  hereto,  with respect to all or any part of this  Agreement,
the  prevailing  party therein shall be entitled to recover,  in addition to all
other  relief  obtained,  its costs,  expenses  and fees,  including  reasonable
attorneys' fees incurred in such litigation.


8

<PAGE>



IN WITNESS  WHEREOF,  this Stock  Purchase  Agreement  has been  signed by or on
behalf of the parties as of the day and year first above written.


DGS Defalco West, Inc.
/s/ James S. Byrd
- -----------------
James S. Byrd

Fortune Financial Systems, Inc.
/s/ Douglas S. Hackett
- ----------------------
Douglas S. Hackett

















9






                         AMENDED AND RESTATED AGREEMENT
                                       and
                             PLAN OF REORGANIZATION

         This  AMENDED  AND  RESTATED  AGREEMENT  AND  PLAN  OF  REORGANIZATION,
effective the 2 day of May, 1997 (the "Effective  Date"), by and between Messrs.
Brent Crabtree ("Mr. Crabtree") and Steven Comer ("Mr. Comer") (individually,  a
"Shareholder"  and  collectively,  the  "Shareholders"),  and FORTUNE  FINANCIAL
SYSTEMS, INC., a Nevada corporation ("FFS"),

                                   WITNESSETH:

         WHEREAS each of the Shareholders owns 416,750 shares of common stock of
Internet Development, Inc. (the "Company"), which collectively constitute 83.35%
of the issued and outstanding shares of the Company (collectively,  the "Company
Shares"); and

         WHEREAS  FFS holds at least one  million  (1,000,000)  shares of common
voting stock of FFS,  which shares  constitute  approximately  five and one-half
percent  (5.5%)  of the  issued  and  outstanding  shares  of  FFS,  which  will
constitute   approximately  5.5%  of  the  common  voting  stock  of  FFS  after
consummation of the transaction  described herein and in related  reorganization
agreements with other shareholders of the Company; and

         WHEREAS FFS wishes to acquire, and the Shareholders wish to transfer to
FFS all of their issued and  outstanding  Company Shares in exchange for 916,750
shares  of  common  voting  stock of FFS (the  "FFS  Shares")  in a  transaction
intended to qualify as a  reorganization  within the meaning of Internal Revenue
Code Section 368(a)(1)(B), as amended;

         NOW, THEREFORE, the parties agree as follows:


                                    ARTICLE 1
                                   DEFINITIONS

         The following terms, as used herein, have the following meanings:

         "Closing"  means  the  consummation  of the  transactions  contemplated
herein, as described herein. The Closing shall be deemed to have occurred May 2,
1997.


Internet Development, Inc.
Amended and Restated Agreement
and Plan of Reorganization
page 1

<PAGE>



         "Material  Adverse  Effect"  means a  material  adverse  effect  on the
business   (including  the  continued   conduct  or  the  operation  thereof  in
substantially the manner currently conducted),  assets,  liabilities,  financial
condition or results of operations.

         "Party" means each of FFS and each of the Shareholders.


                                    ARTICLE 2
             STATEMENT OF INTENT; TRANSFER AND ASSIGNMENT OF SHARES

         2.1  Statement of Intent.  Effective May 2, 1997,  the Parties  entered
into that  certain  agreement  between  and among them (the "May 2  Agreement"),
pursuant to which the  Shareholders  agreed to transfer and assign to FFS all of
the Company  Shares,  and FFS agreed to transfer and assign to the  Shareholders
all of the FFS Shares.  It is the  intention of the Parties,  under the terms of
this Agreement,  to amend and re-state the general agreements and consummate the
transaction  described therein, set forth in the May 2 Agreement,  effective May
2, 1997. To the extent that any of the terms of this Agreement are  inconsistent
with the terms of the May 2 Agreement, the terms of this Agreement shall govern.

         2.2 Assignment and Transfer of Company Shares.  Subject to the terms of
this Agree  ment,  the  Shareholders  agree to  transfer  and assign the Company
Shares  to  FFS.  At  the  Closing,  the  Shareholders  shall  deliver  to FFS a
certificate  or  certificates   evidencing  the  Company  Shares  owned  by  the
Shareholders,  in a form ready for  transfer  and duly  endorsed  to FFS. At the
Closing,  and from  time to time  thereafter,  FFS and each of the  Shareholders
shall execute and deliver such other  documents and  instruments,  and take such
other actions,  as the other Parties may reasonably request, in order more fully
to vest in each of the Parties  and  perfect  its title to all right,  title and
interest in and to the Company Shares, in the case of FFS and the FFS Shares, in
the case of each of the Shareholders.

         2.3  Assignment  and Transfer of FFS Shares.  Subject to the  following
conditions and in accordance with the following  schedule,  FFS agrees to issue,
as of the effective date set forth above,  Nine Hundred  Sixteen  Thousand Seven
Hundred Fifty (916,750) FFS Shares in the aggregate,  and to transfer and assign
to the Shareholders FFS Shares,  which shall be duly assigned and transferred to
the Shareholders as follows:

         (a) At the Closing,  FFS shall  deliver to the  Shareholders  two stock
certificates,   each  such  certificate  representing  Two  Hundred  Twenty-nine
Thousand One Hundred  Eighty-seven  and  one-half)  (229,187.5)  shares of FFS's
common stock and issued in the name of each of the Shareholders, respectively.

         (b)  Four  Hundred  Fifty-eight  Thousand  Three  Hundred  Seventy-five


Internet Development, Inc.
Amended and Restated Agreement
and Plan of Reorganization
page 2

<PAGE>



(458,375) FFS Shares,  half of which shall be duly endorsed to the order of each
of the Shareholders (the "Escrow Shares") shall be issued on the Effective Date,
and shall be placed into escrow with a mutually-  acceptable  escrow  agent,  in
trust for the Shareholders. If Net Profits (as defined herein) during any period
of twelve  consecutive months during the period beginning May 2, 1997 and ending
December  31, 1998 equal or exceed (i) Two Million  Dollars  ($2,000,000),  then
each of the Shareholders  shall be entitled to receive 125,000 Escrow Shares, or
(ii) Three Million Five Hundred Thousand Dollars ($3,500,000),  then each of the
Shareholders  shall be entitled to receive 229,187.5 Escrow Shares. For purposes
of this  paragraph,  "Net  Profits"  means net  pre-tax  profits of the  Company
(before calculation of profit-sharing under employee compensation plans) for the
period described, as calculated in accordance with generally accepted accounting
principles,  consistently  applied,  excluding from such calculation net profits
derived from sales to leads provided by FFS ("FFS Leads") to the extent that net
profits  derived  from sales to FFS Leads exceed  fifty-five  percent of all Net
Profits.  All  Escrow  Shares to be  delivered  to the  Shareholders  under this
paragraph  shall be transferred and delivered by the escrow agent not later than
June 2, 1998,  and all  remaining  Escrow Shares shall be returned by the escrow
agent to FFS on such date, to be canceled.


                                    ARTICLE 3
               REPRESENTATIONS AND WARRANTIES OF THE SHAREHOLDERS

         As a material  inducement  to FFS to enter into this  Agreement  and to
consummate  the  transactions  contemplated  hereby,  each of the  Shareholders,
severally, represents and warrants to FFS as follows:

         3.1  Ownership  of the Shares.  He is the true and lawful  owner of his
Shares,  has good title to and is the beneficial and record owner of his Company
Shares,  and has the  absolute  right to sell,  assign and  transfer his Company
Shares to FFS. His Company  Shares will be conveyed to FFS free and clear of all
liens,  claims,   restrictions,   covenants,   conditions,   pledges,   options,
encumbrances  and rights of any  Persons,  other than  pursuant to  restrictions
under applicable  federal and state securities laws. He has not entered into any
other  agreement to sell or otherwise  transfer his Company  Shares,  or entered
into any agreement  limiting the ability to vote or transfer his Company Shares.
All of the Company Shares are duly  authorized,  validly issued,  fully paid and
non-assessable.  There are no outstanding options, warrants, agreements, rights,
conversion  privileges  or other  agreements of any kind to acquire any share of
capital  stock in the  Company,  nor any  outstanding  rights or  privileges  to
acquire  any such  interest.  No share of capital  stock of the Company has been
registered  under  the  Securities  Act of  1933,  as  amended,  nor  under  the
securities  laws of any state in which they were or may be offered for sale. The
Company Shares constitute 83.35% of the issued and outstanding  capital stock of
the Company.


Internet Development, Inc.
Amended and Restated Agreement
and Plan of Reorganization
page 3


<PAGE>



         3.2 Organization of the Company.  The Company (i) is a corporation duly
organized,  validly existing and in good standing under the laws of the State in
which it was incorporated,  (ii) has all requisite corporate power and authority
to own all of its  properties  and assets and to carry on its  business as it is
now being  conducted,  (iii) is duly  qualified  to do  business  and is in good
standing, and is duly licensed,  authorized or qualified to transact business in
each  jurisdiction  in which  the  ownership  or lease of real  property  or the
conduct of its business requires it to be so qualified, except where the failure
to be so qualified or to be in good standing or to be duly licensed,  authorized
or qualified to transact business,  would not, individually or in the aggregate,
have a Material Adverse Effect on the Company,  and (iv) has all federal,  state
and local  government  licenses,  permits,  approvals  and other  authorizations
necessary  to own its  properties  and assets and carry on its business as it is
now  being  conducted,  except  where  the  failure  to have  such  governmental
licenses,  permits, approvals or other authorizations would not, individually or
in the aggregate, have a Material Adverse Effect on the Company.

         3.3 Authority and Approval. The execution,  delivery and performance of
this Agreement have been duly  authorized by all necessary  corporate  action on
the  part  of  Shareholders.  This  Agreement  is a  legal,  valid  and  binding
obligation of the Shareholders,  enforceable against each of the Shareholders in
accordance  with  its  terms,   except  to  the  extent  limited  by  applicable
bankruptcy, insolvency, reorganization, moratorium, or similar laws or decisions
relating to or affecting creditors' rights generally,  by equitable  limitations
on its  enforceability,  and by other laws or decisions  of general  application
relating to general principles of equity.

         3.4 No  Conflict.  The  execution,  delivery  and  performance  of this
Agreement by the  Shareholders do not, and the  consummation by the Shareholders
of the  transactions  contemplated  hereby and  thereby  will not,  violate  any
provision of the Company's Articles of Incorporation or By-laws.

         3.5 Brokers.  The Shareholders have not employed any investment banker,
broker or finder in connection  with the  transactions  contemplated  hereby who
might be  entitled to a fee or other  remuneration  from the  Shareholders,  the
Company or FFS.

         3.6 Litigation.  To the  Shareholders'  best  knowledge,  except as set
forth in Exhibit 3.6, there is no litigation,  investigation or proceeding of or
before  any  arbitrator,  court,  agency or  governmental  authority  pending or
threatened by or against the Company or affecting the Company Shares.

         3.7 Compliance  with Laws. To the best  knowledge of the  Shareholders,
the Company is in compliance with all laws, rules,  regulations,  orders, writs,
injunctions  and  decrees to which it or any of its assets are  subject,  except


Internet Development, Inc.
Amended and Restated Agreement
and Plan of Reorganization
page 4


<PAGE>



where the failure would not have a Material Adverse Effect on the Company.

         3.8  No   Undisclosed   Liability.   To  the  best   knowledge  of  the
Shareholders,  there is no liability or obligation of any kind, whether accrued,
absolute, fixed or contingent,  of the Company that is not disclosed,  reflected
or reserved against in the Company's financial statements.


                                    ARTICLE 4
                      REPRESENTATIONS AND WARRANTIES OF FFS

         As a  material  inducement  to the  Shareholders  to  enter  into  this
Agreement and to consummate the transactions contemplated hereby, FFS represents
and warrants to the Shareholders as follows:

         4.1  Ownership  of the Shares.  FFS is the true and lawful owner of the
FFS Shares,  has good title to and is the beneficial and record owner of the FFS
Shares,  and has the absolute right to sell,  assign and transfer the FFS Shares
to the Shareholders. The FFS Shares are owned by FFS and will be conveyed to the
Shareholders  free and  clear of all  liens,  claims,  restrictions  (except  as
required under Rule 144 of the Securities and Exchange  Commission),  covenants,
conditions, pledges, options, encumbrances and rights of any Persons, other than
pursuant to restrictions under applicable federal and state securities laws. The
FFS Shares are common  voting stock of FFS,  eligible to vote in the election of
corporate  directors of FFS. The FFS Shares  constitute  approximately  five and
one-half percent (5.5%) of the issued and outstanding  capital stock of FFS. FFS
has not entered into any other  agreement to sell or otherwise  transfer the FFS
Shares,  nor has FFS entered into any agreement  limiting the ability to vote or
transfer the FFS Shares. All FFS Shares  transferred  pursuant to this Agreement
are duly authorized, validly issued, fully paid and non-assessable,  and are not
subject to dilution except in the same proportion as all other shares of FFS, in
connection  with new  issues  for  public  distribution  or for the  purpose  of
facilitating an acquisition or merger.

         4.2  Organization  of  the  Company.  FFS  (i)  is a  corporation  duly
organized,  validly existing and in good standing under the laws of the State in
which it was incorporated,  (ii) has all requisite corporate power and authority
to own all of its  properties  and assets and to carry on its  business as it is
now being  conducted,  (iii) is duly  qualified  to do  business  and is in good
standing, and is duly licensed,  authorized or qualified to transact business in
each  jurisdiction  in which  the  ownership  or lease of real  property  or the
conduct of its business requires it to be so qualified, except where the failure
to be so qualified or to be in good standing or to be duly licensed,  authorized
or qualified to transact business,  would not, individually or in the aggregate,
have a Material Adverse Effect on FFS, and (iv) has all federal, state and local
government licenses,  permits,  approvals and other authorizations  necessary to


Internet Development, Inc.
Amended and Restated Agreement
and Plan of Reorganization
page 5


<PAGE>



own its  properties  and  assets  and carry on its  business  as it is now being
conducted, except where the failure to have such governmental licenses, permits,
approvals or other authorizations  would not,  individually or in the aggregate,
have a Material Adverse Effect on FFS.

         4.3 Authority and Approval. The execution,  delivery and performance of
this Agreement have been duly  authorized by all necessary  corporate  action on
the part of FFS. This Agreement is a legal, valid and binding obligation of FFS,
enforceable  against  FFS in  accordance  with its  terms,  except to the extent
limited by applicable bankruptcy,  insolvency,  reorganization,  moratorium,  or
similar laws or decisions relating to or affecting  creditors' rights generally,
by equitable  limitations on its enforceability,  and by other laws or decisions
of general application relating to general principles of equity.

         4.4 No  Conflict.  The  execution,  delivery  and  performance  of this
Agreement  by  FFS do  not,  and  the  consummation  by FFS of the  transactions
contemplated  hereby  and  thereby  will not,  violate  any  provision  of FFS's
Articles of Incorporation or By-laws.

         4.5  Brokers.  FFS has not employed any  investment  banker,  broker or
finder in  connection  with the  transactions  contemplated  hereby who might be
entitled to a fee or other remuneration from the Shareholder, the Company or The
Shareholders.

         4.6 Disclosure.  No representation or warranty of FFS contained in this
Agreement and no statement contained in any certificate, list, schedule, exhibit
or other instruments  furnished or to be furnished to the Shareholders  pursuant
hereto, or in any connection with the transaction  contemplated hereby, contains
or will contain any untrue  statement of a material  fact, or omits or will omit
to state any material  fact which is  necessary in order to make the  statements
contained herein not misleading.

         4.7  Litigation.  To  FFS's  best  knowledge  there  is no  litigation,
investigation  or  proceeding  of or before  any  arbitrator,  court,  agency or
governmental  authority pending or threatened by or against FFS or affecting the
FFS Shares.

         4.8  Compliance  with Laws.  To the best  knowledge  of FFS,  FFS is in
compliance with all laws, rules,  regulations,  orders,  writs,  injunctions and
decrees to which it or any of its assets are  subject,  except where the failure
would not have a Material Adverse Effect on FFS.

         4.9 No Undisclosed Liability. To the best knowledge of FFS, there is no
liability  or  obligation  of any  kind,  whether  accrued,  absolute,  fixed or
contingent,  of FFS that is not disclosed,  reflected or reserved against in the
FFS financial statements.



Internet Development, Inc.
Amended and Restated Agreement
and Plan of Reorganization
page 6


<PAGE>



                                    ARTICLE 5
                        COVENANTS OF FFS AND SHAREHOLDERS

         5.1 Mutual Cooperation.  Following the execution of this Agreement, FFS
and
Shareholders agree:

           (a) If any event should occur, either within or without the knowledge
or  control of FFS or  Shareholders,  which  would  prevent  fulfillment  of the
conditions  to the  obligations  of  any  party  hereto,  to  use  his or  their
commercially  reasonable  efforts to cure the same as expeditiously as possible;
and

           (b)  To  cooperate  fully  with  each  other  in  preparing,  filing,
prosecuting  and taking any other  actions  which are or may be  reasonable  and
necessary to obtain the consent of any governmental instrumentality or any third
party, to accomplish the transactions contemplated by this Agreement.


                                    ARTICLE 6
             CONDITIONS PRECEDENT TO OBLIGATIONS OF THE SHAREHOLDERS

         The   obligations  of  the  Parties  to  consummate  the   transactions
contemplated by this Agreement are subject to the  satisfaction of the following
conditions, any of which may be waived by the Shareholders.

         6.1 Filings;  Consents;  Waiting Periods.  All registrations,  filings,
applications,  notices, transfers,  consents, approvals, orders, qualifications,
waivers and other actions of any kind required of any Persons in connection with
the  consummation of the  transactions  contemplated in this Agreement have been
filed, made or obtained and all applicable waiting periods shall have expired or
been terminated.

         6.2 Deliveries by FFS. FFS shall have made delivery to the Shareholders
of the documents and items specified in Section 8.3.

         6.3  Representations  and  Warranties of FFS. All  representations  and
warranties  made by FFS in this Agreement shall be true and correct on and as of
the Effective Date, as if made by FFS on and as of that date.

         6.4  Performance  of  Obligations  of FFS. FFS shall have performed and
complied with the covenants, agreements,  obligations and conditions required by
this  Agreement  to be  performed  or  complied  with by FFS at or  prior to the
Effective Date.

         6.5 Absence of Action Restraining or Affecting  Transaction.  No action
or proceeding by any Person or court shall have been instituted or threatened to
restrain or prohibit the consummation of the  transactions  contemplated by this
Agreement.


Internet Development, Inc.
Amended and Restated Agreement
and Plan of Reorganization
page 7


<PAGE>




                                    ARTICLE 7
                                   TERMINATION

         7.1  Events  of  Termination.  Notwithstanding  any  provision  to  the
contrary herein, this Agreement may be terminated at any time on or prior to the
Effective Date:

           (a)  By mutual written consent of the Shareholders and FFS;

           (b) By either  the  Shareholders  or FFS in the event any  federal or
state  agency  having   jurisdiction  over  the  approval  of  the  transactions
contemplated hereby disapproves of any part of such transactions;


                                    ARTICLE 8
                   CONDITIONS PRECEDENT TO OBLIGATIONS OF FFS

         The obligations of FFS to consummate the  transactions  contemplated by
this Agreement are subject to the satisfaction on or prior to the Effective Date
of all of the following conditions, any of which may be waived by FFS:

         8.1 Filings;  Consents;  Waiting Periods.  All registrations,  filings,
applications,  notices, transfers,  consents, approvals, orders, qualifications,
waivers and other actions of any kind required of any Persons in connection with
the  consummation of the  transactions  contemplated in this Agreement have been
filed, made or obtained and all applicable waiting periods shall have expired or
been terminated.

         8.2 Deliveries by the  Shareholders.  The Shareholders  shall have made
delivery to FFS of the documents and items specified in Section 8.2.

         8.3   Representations   and   Warranties  of  the   Shareholders.   All
representations  and warranties made by the Shareholders in this Agreement shall
be  true  and  correct  on and as of  the  Effective  Date,  as if  made  by the
Shareholders on and as of that date.

         8.4 Performance of Obligations of the  Shareholders.  The  Shareholders
shall  have  performed  and  complied  with  all  the   covenants,   agreements,
obligations  and  conditions  required  by this  Agreement  to be  performed  or
complied with by the Shareholders at or prior to the Effective Date.



Internet Development, Inc.
Amended and Restated Agreement
and Plan of Reorganization
page 8


<PAGE>


         8.5 Absence of Action Restraining or Affecting  Transaction.  No action
or proceeding by any Person or court shall have been instituted or threatened to
restrain or prohibit the consummation of the  transactions  contemplated by this
Agreement.
































Internet Development, Inc.
Amended and Restated Agreement
and Plan of Reorganization
page 9


<PAGE>




                                    ARTICLE 9
                            MANAGEMENT OF THE COMPANY

         9.1  Management.  FFS will appoint either Mr. Comer or Mr.  Crabtree to
the  Board  of  Directors  of  FFS,  upon  assurance  of  appropriate  corporate
indemnities,  insurance and  protection  for  directors.  In accordance  with an
employment  agreement  to be executed  between the Company and each of Mr. Comer
and Mr.  Crabtree,  Mr.  Comer  and Mr.  Crabtree  will  retain  their  existing
positions as officers of the Company,  and shall have full authority to continue
to operate the Company  under the  supervision  of the Board of Directors and in
accordance  with the Articles of  Incorporation  and the By-laws of the Company.
FFS  agrees to  appoint  a  three-person  Board of  Directors  for the  Company,
consisting of two  Directors  nominated by Mr. Comer and Mr.  Crabtree,  and one
person  nominated by FFS. Mr. Comer and Mr.  Crabtree will be entitled to retain
their  existing  positions  as  officers of the Company for a period of at least
five years,  and they shall not be removed from their  positions  for any reason
other than for gross malfeasance.  They shall have full authority to continue to
operate the  Company  under the  supervision  of the Board of  Directors  and in
accordance  with the Articles of  Incorporation  and the By-laws of the Company,
and this  Agreement.  The  headquarters of the Company shall remain in Utah. The
Company shall be the exclusive  provider of  Internet-related  products,  of the
type falling  within the scope of the Company  Business  Plan, to FFS;  provided
that such products shall be provided on a competitive  basis in terms of quality
and price. FFS agrees to permit the Company to budget at least 35% of its annual
gross revenues for the purpose of financing capital  improvements and expansion,
based on an  annual  budget to be  approved  by the  Board of  Directors  of the
Company from time to time.

         9.2 Financial Management. FFS agrees that it will permit the Company to
operate  autonomously so long as the Board of Directors of the Company meets its
obligation to exercise good business  judgment and to fulfill its obligations to
shareholders as set forth in the By-laws of the Company. FFS agrees not to adopt
a dividend  policy for the  Company  inconsistent  with the  provisions  of this
Agreement.

         9.3  Compensation  Policy.  The  Company  shall  enter into  employment
agreements with Mr. Comer and Mr. Crabtree,  and other key employees,  providing
for compensation consistent with the provisions of Exhibit 9.3.

         9.4 Actions  Requiring  Unanimous  Consent.  Notwithstanding  any other
requirement  set forth herein or the Articles of  Incorporation  of the Company,
the Parties expressly agree that a unanimous vote of all of the directors of the
Company who form a quorum of Directors  convened to discuss  such issues,  after
due notice, shall be obtained before any of the following actions shall be taken
by the Company:  (a)  the appointment of any new or replacement Directors of the

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and Plan of Reorganization
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<PAGE>



Company;  (b) the  issuance of any  shares,  or of any  warrants or  debentures,
options  or rights in or to shares of the common or other  capital  stock of the
Company;  (c) any pledge,  mortgage,  sale,  lease or other transfer,  except in
normal course of business or as part of a complete dissolution or winding up, or
any  material  portion  of  its  business;  (d)  any  merger,  consolidation  or
amalgamation with or into another company or corporation;  (e) any change to, or
the conduct of any business  outside,  the general business of the Company;  (f)
the  incurring  of any  indebtedness  to any third person or entity for borrowed
funds or for the  deferred  purchase  price of  purchased  goods,  or any  other
indebtedness  of any  kind,  except  as  otherwise  permitted  herein;  (g)  the
extension of credit to any one debtor in an amount  exceeding  US$250,000 or its
equivalent in another currency; (h) the agreement of the Company to waive or not
enforce  any  rights  it  may  have  under  any  agreements,  or in  respect  of
transactions to which it may be a party; (i) the adoption of any dividend policy
calling for the payment of dividends  greater than the amounts  required to meet
the objectives of this  Agreement,  or any departure from the dividend  policies
set forth herein or in any of the Articles of Incorporation;  provided, however,
that the Board of Directors may establish the initial dividend policy consistent
with the terms of this Agreement;  or (j) any change in the outside  auditors of
the Company.

         9.5 Change of Control or Corporate Objectives.  In the event that there
shall  occur a sale of a majority  of the  capital  stock of FFS, or a change of
control  of FFS,  or a  failure  of FFS to  meet  any of the  objectives  of FFS
described below on or before July 22, 1998, then the Shareholders shall have the
right (but not the  obligation) to re-acquire all of the Company Shares from FFS
in exchange for all of the FFS Shares  transferred  and  delivered to them under
the  terms of this  Agreement.  For  purposes  of this  clause,  the  objectives
described  above  are  the  following:  (i) the  production  of at  least  three
infomercials,  and (ii) the  consummation or one or more financing  transactions
resulting  in an  acquisition  of  capital  investment  in an  amount  at  least
sufficient to meet stated corporate objectives as set forth in public disclosure
documents.

         9.6  Competition;  Corporate  Opportunity.  Mr. Comer and Mr.  Crabtree
agree they will in good faith provide  adequate  management time, good faith and
best  efforts in managing the  operations  of the Company in  accordance  with a
business  plan to be adopted by the Company (as amended  from time to time,  the
"Company  Business Plan"),  and consistent with the overall business plan of FFS
(the "FFS Business Plan") (the Company  Business Plan and the FFS Business Plans
being referred to  collectively  as the "Business  Plans").  With respect to any
business or  investment  opportunity  falling  within the scope of the  Business
Plans, Mr. Comer and Mr. Crabtree agree to present such opportunity to the board
of  directors of the Company or of FFS, as the case may be. Such  investment  or
business  opportunity  shall be  undertaken  by the  Company or by FFS only upon
approval of a majority  of the  disinterested  directors.  If FFS or the Company
elect not to undertake such  opportunity,  then Mr. Comer and Mr. Crabtree shall
be free to undertake any such investment upon the following terms: Mr. Comer and
Mr.  Crabtree  agree to provide to the  Company  and to FFS a right to invest in


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Amended and Restated Agreement
and Plan of Reorganization
page 11


<PAGE>



such proposed business venture with Mr. Comer and Mr. Crabtree, on a basis to be
determined  by the  circumstance  of such  proposed  venture but in no case less
favorable  to the Company or to FFS,  as the case may be,  than the  opportunity
available to Mr. Comer and Mr. Crabtree.  Such notice shall be written and shall
set forth  sufficient  information,  and shall allow a reasonable time under the
circumstances,  to permit adequate deliberation.  FFS shall have a right, at any
time  before,  or up to  sixty  days  after,  the  date of such  investment,  to
participate  in any such  opportunity by  contributing  up to 50% of the overall
initial  investment,  in the same or equivalent type of cash,  goods or services
and upon the same terms and conditions of the participation by Mr. Comer and Mr.
Crabtree.  In any such case,  whether or not FFS elects to  participate  in such
business  opportunity,  (i) Mr. Comer and Mr.  Crabtree  shall not,  without the
approval of FFS,  utilize  employees,  assets  (including  lists of  prospective
customers,   good  will  and  intellectual  property)  of  the  Company  or  its
affiliates,  and (ii) the proposed  venture  shall be conducted in a manner that
does not devalue FFS or its affiliates or deprive them of business opportunities
within their scope.

         It is understood and acknowledged  that Mr. Comer and Mr. Crabtree have
established,  previous to the beginning of any talks or negotiations between IDI
and Fortune, (i) a company known as Nautica Achievement Systems,  which provides
non-competitive  corporate  coaching  programs to businesses  and consulting and
coaching support to certain distributors of IDI products and services,  and (ii)
Pinnacle  Management  Corporation  ("Pinnacle"),  which  provides  research  and
development  services  and  receives  royalties  from the  Company  for  Company
products.  The parties  agree that FFS shall acquire all of the capital stock of
Pinnacle under the terms of a separate plan of reorganization.


                                   ARTICLE 10
                                  MISCELLANEOUS

         10.1  Counterparts.  This  Agreement  may be  executed  in one or  more
counterparts,  all of which shall be considered one and the same agreement,  and
shall become effective when one or more counterparts have been signed by each of
the Parties and delivered to each other Party.

         10.2 Governing Law;  Arbitration.  This Agreement  shall be governed by
and construed in accordance with the laws of the State of Utah without reference
to the choice of law principles thereof. Any controversy or claim arising out of
or in connection with this Agreement shall be finally settled in accordance with
the Commercial  Arbitration  Rules and  supplementary  procedures for commercial
arbitrations of the American Arbitration  Association (the "AAA") then in force,
by submitting such dispute for binding  arbitration before a  jointly-designated
arbitrator. If the Parties are unable to agree on a single arbitrator, then such
binding  arbitration shall be conducted before a panel of three arbitrators that
shall be chosen as follows:  each Party shall  designate one arbitrator and such
arbitrators shall designate a third arbitrator. This arbitration provision shall


Internet Development, Inc.
Amended and Restated Agreement
and Plan of Reorganization
page 12


<PAGE>



be deemed to be  self-executing,  and in the event that  either  Party  fails to
appear at any  properly  noticed  arbitration  proceeding  award may be  entered
against such Party  notwithstanding such failure to appear. Any award granted by
such arbitral panel shall be self-executing, to the greatest extent permitted by
applicable  law, and in any case shall be eligible for entry of judgment and for
enforcement by a court of appropriate and competent  jurisdiction.  The location
or site of such  arbitration  proceeding  shall be (i) Salt Lake City,  Utah, or
(ii) another location  mutually accept able to the Parties,  or (iii) if for any
reason it is or becomes  impossible or impracticable  for the Parties to conduct
arbitration  proceedings  in Salt Lake City,  Utah and the Parties are unable to
agree  on  another  location,  then at a  location  determined  by the  American
Arbitration Association. Nothing in this Section shall be construed or deemed to
prevent either party from seeking injunctive relief pursuant to the terms hereof
in a court of appropriate jurisdiction.

         10.3 Entire Agreement.  This Agreement and the Exhibits attached hereto
and made a part hereof  contain the entire  agreement  between the Parties,  and
there are no agreements,  understandings,  representations or warranties between
the Parties other than those set forth or referred to herein.

         10.4  Expenses.  Except  as set  forth in this  Agreement,  FFS and the
Shareholders  shall be  responsible  for their  own  legal  and other  costs and
expenses  incurred  in  connection  with  this  Agreement  and the  transactions
contemplated hereby.

         10.5 Notices. All notices hereunder shall be sufficiently given for all
purposes  hereunder  if in writing and (i)  delivered  personally,  (ii) sent by
certified mail, postage prepaid, (iii) sent by overnight courier or (iv) sent by
facsimile  transmission,  to the appropriate address as set forth below. Notices
to the Shareholders shall be addressed to:

                  Mr. Steven Comer
                  Mr. Brent Crabtree
                  c/o Internet Development, Inc.
                  443 South Commerce Road
                  Orem, Utah 84058
                    Telephone:  (801) 224-4444
                    Facsimile:  (801) 224-4457

or at  such  other  address  and  to the  attention  of  such  other  person  as
Shareholders or the Company may designate by notice to FFS. Notices to FFS shall
be addressed to:

                  Fortune Financial System, Inc.
                  1200 West State Road 434
                  Longwood, FL 32750

Internet Development, Inc.
Amended and Restated Agreement
and Plan of Reorganization
page 13


<PAGE>



                  Attention: Mr. James Byrd
                  Telephone:  (407) 331-1272
                  Facsimile:  (407) 331-3327

or at such other  address and to the  attention  of such other person as FFS may
designate by notice to Shareholders.

         Any notice hereunder shall be deemed to have been served or given as of
(a) the date such notice is personally delivered,  (b) three business days after
it is mailed certified U.S. mail, First Class postage prepaid,  (c) one business
day after it is sent for  overnight  delivery  by  Federal  Express  or  similar
next-day  courier,  or (d) the same day as it is sent by facsimile  transmission
with confirmation of receipt.

         10.6 Successors and Assigns. The rights and obligations of any party to
this  Agreement  shall not be assignable by such party without the prior written
consent  of all other  Parties.  Notwithstanding  the  previous  sentence,  this
Agreement  may  be  assigned  by  FFS  to  any  Affiliate  of  FFS  without  the
Shareholders's  prior written  consent;  provided,  however,  no such assignment
shall have the effect of releasing or reducing the  obligations  of FFS pursuant
to this Agreement, or any other instruments, agreements or covenants provided in
or contemplated by this Agreement. This Agreement shall inure to the benefit and
shall be binding upon the  respective  successors  and permitted  assigns of the
Parties.  Nothing  herein  expressed  or implied is  intended to confer upon any
person,  other  than  to  the  Parties  or  their  respective  heirs,   personal
representatives,   successors  or  permitted  assigns,  any  rights,   remedies,
obligations or liabilities under or by reason of this Agreement.

         10.7 Headings.  The headings contained in this Agreement are solely for
convenience of reference and shall not affect its interpretation.

         10.8  Severability  of  Provisions.  In  the  event  that  any  of  the
provisions  contained  herein  would  be  held  to  be  invalid,  prohibited  or
unenforceable in any jurisdiction for any reason because of the scope,  duration
or  area  of  its  applicability  or  for  other  reasons,  unless  narrowed  by
construction,  such provision shall for purposes of such  jurisdiction  only, be
construed as if such  invalid,  prohibited or  unenforceable  provision had been
more narrowly drawn so as not to be invalid,  prohibited or unenforceable (or if
such  language  cannot  be drawn  narrowly  enough,  the court  making  any such
determination  shall have the power to modify,  to the extent  necessary to make
such  provision or  provisions  enforceable  in such  jurisdiction,  such scope,
duration or area or all of them, and such provision  shall then be applicable in
such modified form). If, notwithstanding the foregoing, any such provision would
be held to be invalid,  prohibited or  unenforceable in any jurisdiction for any
reason,  such provision,  as to such jurisdiction  only, shall be ineffective to
the  extent  of  such  invalidity,  prohibition  or  unenforceability,   without


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Amended and Restated Agreement
and Plan of Reorganization
page 14


<PAGE>



invalidating    the   remaining    provisions.    No   narrowed    construction,
court-modification   or   invalidation   of  any  provision   shall  affect  the
construction,  validity  or  enforceability  of  such  provision  in  any  other
jurisdiction.  Subject  to  the  foregoing,  in  case  any  one or  more  of the
provisions  contained  in this  Agreement  or any other  documents  executed  in
connection herewith should be invalid,  illegal or unenforceable in any respect,
the  validity,   legality  and  unenforceability  of  the  remaining  provisions
contained herein and therein shall not be affected in any way thereby.

         10.9 Gender.  Whenever in this  Agreement  any  masculine,  feminine or
neuter  pronoun is used,  such  pronouns  shall also  include the other  genders
whenever required by the context.

         10.10 Further  Assurances.  The Shareholders and FFS shall each execute
and  deliver  instruments  and take  such  other  actions  as may be  reasonably
required in order to carry out the intent of this Agreement.

         10.11 Public  Announcement.  Neither FFS,  Shareholders nor the Company
shall  make any  announcement  or  issue  any  press  release  relating  to this
Agreement or the  transactions  contemplated  hereby  without the consent of the
other Parties.

         10.12  Amendment;  Waiver.  This  Agreement  may be amended,  modified,
superseded  or  canceled,  and  any of its  terms,  covenants,  representations,
warranties  or  conditions  hereof may be waived,  only by a written  instrument
executed by FFS and the Shareholders  or, in the case of a waiver,  by the party
waiving  compliance.  The  failure  of any party at any time or times to require
performance of any provision  hereof shall in no manner affect the right of such
party at a later  time to  enforce  the  same.  No  waiver  by any  party of any
condition, or of the breach of any provision, term, covenant,  representation or
warranty  contained in this Agreement,  whether by conduct or otherwise,  in any
one or  more  instances,  shall  be  deemed  to be  construed  as a  further  or
continuing waiver of any such condition or of the breach of any other provision,
term, covenant, representation or warranty of this Agreement.

         10.13 Costs. In the event litigation is instituted between or among any
of the  Parties,  with  respect  to  all or any  part  of  this  Agreement,  the
prevailing party therein shall be entitled to recover,  in addition to all other
relief obtained,  its costs,  expenses and fees, including reasonable attorneys'
fees incurred in such litigation.


         IN WITNESS  WHEREOF,  this Amended and Restated  Agreement  and Plan of
Reorganization  has been signed by or on behalf of the Parties as of the day and
year first above written.

Shareholders

Internet Development, Inc.
Amended and Restated Agreement
and Plan of Reorganization
page 15


<PAGE>



/s/ R. Brent Crabtree
Brent Crabtree

/s/ Steven Comer
Steven Comer


Fortune Financial Systems, Inc.

By: /s/ Douglas S. Hackett
Name: Douglas S. Hackett
Title: Vice President

























Internet Development, Inc.
Amended and Restated Agreement
and Plan of Reorganization
page 16


<PAGE>



                  Exhibit 9.3

         Compensation  Policy. For a period of five years after the date of this
Agreement,

         1. Each of Mr.  Comer and Mr.  Crabtree  shall be  entitled  to receive
compensation from the Company, as follows: Monthly salary of $10,000, payable at
the beginning of each calendar month, plus (i) a reasonable automobile allowance
and reimbursement of ordinary and necessary business expenses incurred on behalf
of the Company,  and (ii) a cash bonus equal to twenty-five percent (25%) of the
Company's net profit for each fiscal  quarter,  as calculated in accordance with
generally accepted  accounting  principles and payable within ten days after the
end of such fiscal  quarter;  provided,  however,  that each such quarterly cash
bonus shall not exceed $40,000.

         2. Each of Mr.  Comer and Mr.  Crabtree  shall be  entitled to receive,
within  thirty  days after the end of each  fiscal  year,  an option to purchase
additional FFS Shares having a net value, after deduction of the option purchase
price, equal to ten percent of annual net profits of the Company,  as calculated
in accordance with generally  accepted  accounting  principles,  for such fiscal
year; provided,  however, that the net value of such annual option (that is, the
option price  subtracted from the market price for FFS Shares on the date of the
grant of such  option) for each of Mr. Comer and Mr.  Crabtree  shall not exceed
$320,000 with respect to the first fiscal year after the date of this Agreement,
or $320,000  compounded annually at a rate of 3% with respect to each subsequent
fiscal year.

         3. The  Company  will  maintain  its  current  compensation  policy for
non-officer employees, unless amended by action of the Board of Directors.














Internet Development, Inc.
Amended and Restated Agreement
and Plan of Reorganization
page 17


<PAGE>


                                   Exhibit 3.6
                              Claims and Litigation


1. The Company  provided  approximately  $170,000 of product in connection  with
products and services sold by Home  Business  Technology,  a company  affiliated
with Mr.  Ed  Beckley  ("HBT").  HBT has come  under  investigation  by the Iowa
Attorney  General's  office.  The Company has received no notice that any of its
activities in connection with such sales are under investigation.

2. The Company provided  approximately $200,000 of products to Financial Freedom
Report,  Inc.,  a company  that is the subject of an  enforcement  action by the
Federal  Trade  Commission.  The Company  has  received no notice of any related
complaint against it.






























Internet Development, Inc.
Amended and Restated Agreement
and Plan of Reorganization
page 18






                                    AGREEMENT
                                       and
                             PLAN OF REORGANIZATION

         This  AGREEMENT AND PLAN OF  REORGANIZATION,  effective the 28th day of
July 1997 (the "Effective  Date"), by and between Mr. Roger Royce ("Mr.  Royce")
and FORTUNE FINANCIAL SYSTEMS, INC., a Nevada corporation ("FFS"),

                                   WITNESSETH:

         WHEREAS  Mr.  Royce  owns  10,000  shares  of common  stock of  Gateway
Management  International,  Inc. (the "Company"),  which constitute 100 % of the
issued  and  outstanding  shares  of the  Company  (collectively,  the  "Company
Shares"); and

         WHEREAS FFS wishes to acquire,  and the Shareholder  wishes to transfer
to FFS,  all of his issued and  outstanding  Company  Shares in exchange for one
million (1,000,000) shares of common voting stock of FFS (the "FFS Shares") in a
transaction  intended  to qualify  as a  reorganization  within  the  meaning of
Internal Revenue Code Section 368(a)(1)(B), as amended;

         NOW, THEREFORE, the parties agree as follows:


                                    ARTICLE 1
                                   DEFINITIONS

         The following terms, as used herein, have the following meanings:

         "Closing"  means  the  consummation  of the  transactions  contemplated
herein, as described  herein.  The Closing shall be deemed to have occurred July
28, 1997.

         "Material  Adverse  Effect"  means a  material  adverse  effect  on the
business   (including  the  continued   conduct  or  the  operation  thereof  in
substantially the manner currently conducted),  assets,  liabilities,  financial
condition or results of operations.

         "Party" means each of FFS and the Shareholder.


                                    ARTICLE 2
                        TRANSFER AND ASSIGNMENT OF SHARES

         2.1  Ownership  of the Shares.  He is the true and lawful  owner of his
Company Shares,  has good title to and is the beneficial and record owner of his
Company  Shares,  and has the  absolute  right to sell,  assign and transfer his
Company Shares to FFS. His Company Shares will be conveyed to FFS free and clear
of all liens, claims,  restrictions,  covenants,  conditions,  pledges, options,



<PAGE>



encumbrances  and rights of any  Persons,  other than  pursuant to  restrictions
under applicable  federal and state securities laws. He has not entered into any
other  agreement to sell or otherwise  transfer his Company  Shares,  or entered
into any agreement  limiting the ability to vote or transfer his Company Shares.
All of the Company Shares are duly  authorized,  validly issued,  fully paid and
non-assessable.  There are no outstanding options, warrants, agreements, rights,
conversion  privileges  or other  agreements of any kind to acquire any share of
capital  stock in the  Company,  nor any  outstanding  rights or  privileges  to
acquire  any such  interest.  No share of capital  stock of the Company has been
registered  under  the  Securities  Act of  1933,  as  amended,  nor  under  the
securities  laws of any state in which they were or may be offered for sale. The
Company Shares  constitute 100% of the issued and  outstanding  capital stock of
the Company.

         2.2 Organization of the Company.  The Company (i) is a corporation duly
organized,  validly existing and in good standing under the laws of the State in
which it was incorporated,  (ii) has all requisite corporate power and authority
to own all of its  properties  and assets and to carry on its  business as it is
now being  conducted,  (iii) is duly  qualified  to do  business  and is in good
standing, and is duly licensed,  authorized or qualified to transact business in
each  jurisdiction  in which  the  ownership  or lease of real  property  or the
conduct of its business requires it to be so qualified, except where the failure
to be so qualified or to be in good standing or to be duly licensed,  authorized
or qualified to transact business,  would not, individually or in the aggregate,
have a Material Adverse Effect on the Company,  and (iv) has all federal,  state
and local  government  licenses,  permits,  approvals  and other  authorizations
necessary  to own its  properties  and assets and carry on its business as it is
now  being  conducted,  except  where  the  failure  to have  such  governmental
licenses,  permits, approvals or other authorizations would not, individually or
in the aggregate, have a Material Adverse Effect on the Company.

         2.3 Authority and Approval. The execution,  delivery and performance of
this Agreement have been duly  authorized by all necessary  corporate  action on
the part of Shareholder. This Agreement is a legal, valid and binding obligation
of the Shareholder,  enforceable  against the Shareholder in accordance with its
terms,  except to the  extent  limited  by  applicable  bankruptcy,  insolvency,
reorganization,  moratorium,  or  similar  laws  or  decisions  relating  to  or
affecting creditors' rights generally,  by equitable  limitations on its enforce
ability,  and by other laws or  decisions  of general  application  relating  to
general principles of equity.

         2.4 No  Conflict.  The  execution,  delivery  and  performance  of this
Agreement by the Shareholder do not, and the  consummation by the Shareholder of
the transactions contemplated hereby and thereby will not, violate any provision
of the Company's Articles of Incorporation or By-laws.

         2.5 Brokers.  The Shareholder  has not employed any investment  banker,
broker or finder in connection  with the  transactions  contemplated  hereby who
might be  entitled  to a fee or other  remuneration  from the  Shareholder,  the
Company or FFS.

         2.6 Litigation.  To the  Shareholder's  best  knowledge,  except as set
forth in Exhibit 3.6, there is no litigation,  investigation or proceeding of or
before  any  arbitrator,  court,  agency or  governmental  authority  pending or
threatened by or against the Company or affecting the Company Shares.


<PAGE>




         2.7 Compliance with Laws. To the best knowledge of the Shareholder, the
Company is in  compliance  with all laws,  rules,  regulations,  orders,  writs,
injunctions  and  decrees to which it or any of its assets are  subject,  except
where the failure would not have a Material Adverse Effect on the Company.

         2.8 No Undisclosed Liability. To the best knowledge of the Shareholder,
there is no liability or  obligation  of any kind,  whether  accrued,  absolute,
fixed or contingent, of the Company that is not disclosed, reflected or reserved
against in the Company's financial statements.


                                    ARTICLE 3
                      REPRESENTATIONS AND WARRANTIES OF FFS

         As a  material  inducement  to  the  Shareholder  to  enter  into  this
Agreement and to consummate the transactions contemplated hereby, FFS represents
and warrants to the Shareholder as follows:

         3.1  Ownership  of the Shares.  FFS is the true and lawful owner of the
FFS Shares,  has good title to and is the beneficial and record owner of the FFS





<PAGE>



Shares,  and has the absolute right to sell,  assign and transfer the FFS Shares
to the Shareholder.  The FFS Shares are owned by FFS and will be conveyed to the
Shareholder  free and  clear  of all  liens,  claims,  restrictions  (except  as
required under Rule 144 of the Securities and Exchange  Commission),  covenants,
conditions, pledges, options, encumbrances and rights of any Persons, other than
pursuant to restrictions under applicable federal and state securities laws. The
FFS Shares are common  voting stock of FFS,  eligible to vote in the election of
corporate  directors of FFS. The FFS Shares  constitute  approximately  five and
one-half percent (51/2%) of the issued and outstanding capital stock of FFS. FFS
has not entered into any other  agreement to sell or otherwise  transfer the FFS
Shares,  nor has FFS entered into any agreement  limiting the ability to vote or
transfer the FFS Shares. All FFS Shares  transferred  pursuant to this Agreement
are duly authorized, validly issued, fully paid and non-assessable,  and are not
subject to dilution except in the same proportion as all other shares of FFS, in
connection  with new  issues  for  public  distribution  or for the  purpose  of
facilitating an acquisition or merger.

         3.2 Organization of the Company. FFS(i)is a corporation duly organized,
validly  existing and in good  standing  under the laws of the State in which it
was has all requisite  incorporated,  (ii) has all requisite corporate power and
authority to own all of its  properties  and assets and to carry on its business
as it is now being  conducted,  (iii) is duly qualified to do business and is in
good  standing,  and is duly  licensed,  authorized  or  qualified  to  transact
business in each  jurisdiction  in which the ownership or lease of real property
or the conduct of its business requires it to be so qualified,  except where the
failure to be so  qualified  or to be in good  standing or to be duly  licensed,
authorized or qualified to transact business,  would not, individually or in the
aggregate,  have a Material  Adverse  Effect on FFS,  and (iv) has all  federal,
state and local government licenses, permits, approvals and other authorizations
necessary  to own its  properties  and assets and carry on its business as it is
now  being  conducted,  except  where  the  failure  to have  such  governmental
licenses,  permits, approvals or other authorizations would not, individually or
in the aggregate, have a Material Adverse Effect on FFS.

         3.3 Authority and Approval. The execution,  delivery and performance of
this Agreement have been duly  authorized by all necessary  corporate  action on
the part of FFS. This Agreement is a legal, valid and binding obligation of FFS,
enforceable  against  FFS in  accordance  with its  terms,  except to the extent
limited by applicable bankruptcy,  insolvency,  reorganization,  moratorium,  or
similar laws or decisions relating to or affecting  creditors' rights generally,
by equitable  limitations on its enforce ability, and by other laws or decisions
of general application relating to general principles of equity.




<PAGE>



         3.4 No  Conflict.  The  execution,  delivery  and  performance  of this
Agreement  by  FFS do  not,  and  the  consummation  by FFS of the  transactions
contemplated  hereby  and  thereby  will not,  violate  any  provision  of FFS's
Articles of Incorporation or By-laws.

         3.5  Brokers.  FFS has not employed any  investment  banker,  broker or
finder in  connection  with the  transactions  contemplated  hereby who might be
entitled to a fee or other remuneration from the Shareholder, the Company or The
Shareholder.

         3.6 Disclosure.  No representation or warranty of FFS contained in this
Agreement and no statement contained in any certificate, list, schedule, exhibit
or other  instruments  furnished or to be furnished to the Shareholder  pursuant
hereto, or in any connection with the transaction  contemplated hereby, contains
or will contain any untrue  statement of a material  fact, or omits or will omit
to state any material  fact which is  necessary in order to make the  statements
contained herein not misleading.

         3.7  Litigation.  To  FFS's  best  knowledge  there  is no  litigation,
investigation  or  proceeding  of or before  any  arbitrator,  court,  agency or
governmental  authority pending or threatened by or against FFS or affecting the
FFS Shares.

         3.8  Compliance  with Laws.  To the best  knowledge  of FFS,  FFS is in
compliance with all laws, rules,  regulations,  orders,  writs,  injunctions and
decrees to which it or any of its assets are  subject,  except where the failure
would not have a Material Adverse Effect on FFS.

         3.9 No Undisclosed Liability. To the best knowledge of FFS, there is no
liability  or  obligation  of any  kind,  whether  accrued,  absolute,  fixed or
contingent,  of FFS that is not disclosed,  reflected or reserved against in the
FFS financial statements.


                                    ARTICLE 4
                        COVENANTS OF FFS AND SHAREHOLDER

         4.1 Mutual Cooperation.  Following the execution of this Agreement, FFS
and the Shareholder agree:

           (a) If any event should occur, either within or without the knowledge
or control of FFS or the  Shareholder,  which would prevent  fulfillment  of the
conditions  to the  obligations  of  any  party  hereto,  to  use  his or  their
commercially  reasonable  efforts to cure the same as expeditiously as possible;
and



<PAGE>



            (b) To  cooperate  fully  with  each  other  in  preparing,  filing,
prosecuting  and taking any other  actions  which are or may be  reasonable  and
necessary to obtain the consent of any governmental instrumentality or any third
party, to accomplish the transactions contemplated by this Agreement.


                                    ARTICLE 5
                        COVENANTS OF FFS AND SHAREHOLDER

                  5.1  Mutual  Cooperation.  Following  the  execution  of  this
Agreement, FFS and the -Shareholder agree:

                           (a)      If any event should occur,  either within or
without the knowledge or control of FFS or the Shareholder,  which would prevent
fulfillment of the conditions to the obligations of any party hereto, to use his
or their  commercially  reasonable  efforts to cure the same as expeditiously as
possible; and

                           (b)      To  cooperate  fully  with   each  other  in
preparing,  filing, prosecuting and taking any other actions which are or may be
reasonable   and   necessary   to  obtain  the   consent  of  any   governmental
instrumentality or any third party, to accomplish the transactions  contemplated
by this Agreement.


                                    ARTICLE 6
                   CONDITIONS PRECEDENT TO OBLIGATIONS OF THE
                                   SHAREHOLDER

                  The obligations of the Parties to consummate the  transactions
contemplated by this Agreement are subject to the  satisfaction of the following
conditions, any of which may be waived by the Shareholder.

                  6.1 Filings;  Consents;  Waiting Periods.  All  registrations,
filings,   applications,   notices,  transfers,   consents,  approvals,  orders,
qualifications, waivers and other actions of any kind required of any Persons in
connection  with  the  consummation  of the  transactions  contemplated  in this
Agreement have been filed,  made or obtained and all applicable  waiting periods
shall have expired or been terminated.

                  6.2  Deliveries  by FFS.  FFS shall have made  delivery to the
Shareholder of the documents and items specified in Section 8.3.

                  6.3 Representations and Warranties of FFS. All representations
and warranties made by FFS in this Agreement shall be true and correct on and as
of the Effective Date, as if made by FFS on and as of that date.

                  6.4   Performance  of  Obligations  of  FFS.  FFS  shall  have



<PAGE>



performed  and  complied  with  the  covenants,   agreements,   obligations  and
conditions required by this Agreement to be performed or complied with by FFS at
or prior to the Effective Date.

                  6.5 Absence of Action Restraining or Affecting Transaction. No
action or  proceeding  by any  Person or court  shall  have been  instituted  or
threatened  to  restrain  or  prohibit  the  consummation  of  the  transactions
contemplated by this Agreement.


                                    ARTICLE 7
                                   TERMINATION

                  7.1 Events of  Termination.  Notwithstanding  any provision to
the contrary herein, this Agreement may be terminated at any time on or prior to
the Effective Date:

                           (a)      By mutual written consent of the Shareholder
and FFS;

                           (b)      By  either  the  Shareholder  or  FFS in the
event any federal or state agency having  jurisdiction  over the approval of the
transactions contemplated hereby disapproves of any part of such transactions;


                                    ARTICLE 8
                   CONDITIONS PRECEDENT TO OBLIGATIONS OF FFS

                  The   obligations  of  FFS  to  consummate  the   transactions
contemplated  by this Agreement are subject to the  satisfaction  on or prior to
the  Effective  Date of all of the  following  conditions,  any of which  may be
waived by FFS:

                  8.1 Filings.-  Consents;  Waiting Periods.  All registrations,
filings,   applications,   notices,  transfers,   consents,  approvals,  orders,
qualifications, waivers and other actions of any kind required of any Persons in
connection  with  the  consummation  of the  transactions  contemplated  in this
Agreement have been filed,  made or obtained and all applicable  waiting periods
shall have expired or been terminated.

                  8.2 Deliveries by the Shareholder.  The Shareholder shall have
made delivery to FFS of the documents and items specified in Section 8.2.

                  8.3  Representations  and Warranties of the  Shareholder.  All
representations  and warranties  made by the Shareholder in this Agreement shall
be  true  and  correct  on and as of  the  Effective  Date,  as if  made  by the
Shareholder on and as of that date.

                  8.4  Performance  of  Obligations  of  the  Shareholder.   The
Shareholder   shall  have   performed  and  complied  with  all  the  covenants,
agreements,  obligations  and  conditions  required  by  this  Agreement  to  be



<PAGE>



performed or complied with by the Shareholder at or prior to the Effective Date.

                  8.5 Absence of Action Restraining or Affecting Transaction. No
action or  proceeding  by any  Person or court  shall  have been  instituted  or
threatened  to  restrain  or  prohibit  the  consummation  of  the  transactions
contemplated by this Agreement.


                                    ARTICLE 9
                            MANAGEMENT OF THE COMPANY

                  9.1 Financial  Management.  FFS agrees that it will permit the
Company to operate autonomously so long as the Board of Directors of the Company
meets its  obligation  to exercise  good  business  judgment  and to fulfill its
obligations  to  Shareholder  as set forth in the  By-laws of the  Company.  FFS
agrees not to adopt a  dividend  policy for the  Company  inconsistent  with the
provisions of this Agreement.

                  9.2 Actions Requiring  Unanimous Consent.  Notwithstanding any
other  requirement  set forth  herein or the  Articles of  Incorporation  of the
Company,  the  Parties  expressly  agree  that a  unanimous  vote  of all of the
directors of the Company who form a quorum of Directors convened to discuss such
issues,  after due notice, shall be obtained before any of the following actions
shall be taken by the Company:  (a) the  appointment  of any new or  replacement
Directors of the Company;  (b) the issuance of any shares, or of any warrants or
debentures,  options  or rights in or to shares of the  common or other  capital
stock of the Company; (c) any pledge,  mortgage,  sale, lease or other transfer,
except in normal  course of  business  or as part of a complete  dissolution  or
winding  up,  or  any  material  portion  of  its  business;   (d)  any  merger,
consolidation or amalgamation  with or into another company or corporation;  (e)
any change to, or the conduct of any business  outside,  the general business of
the Company; (f) the incurring of any indebtedness to any third person or entity
for borrowed funds or for the deferred purchase price of purchased goods, or any
other  indebtedness of any kind, except as otherwise  permitted herein;  (g) the
extension  of credit to any one debtor in an amount  exceeding  US$10,000 or its
equivalent in another currency; (h) the agreement of the Company to waive or not
enforce  any  rights  it  may  have  under  any  agreements,  or in  respect  of
transactions to which it may be a party; (i) the adoption of any dividend policy
calling for the payment of dividends  greater than the amounts  required to meet
the objectives of this  Agreement,  or any departure from the dividend  policies
set forth herein or in any of the Articles of Incorporation;  provided, however,
that the Board of Directors may establish the initial dividend policy consistent
with the terms of this  Agreement;  or 0) any change in the outside  auditors of
the Company.


                                   ARTICLE 10
                                  MISCELLANEOUS

                  10.1  Counterparts.  This  Agreement may be executed in one or
more counterparts,  all of which shall be considered one and the same agreement,



<PAGE>



and shall become effective when one or more counterparts have been signed by the
Parties and delivered to each other Party.

                  10.2  Governing  Law;  Arbitration.  This  Agreement  shall be
governed  by and  construed  in  accordance  with the laws of the  State of Utah
without  reference to the choice of law principles  thereof.  Any controversy or
claim  arising  out of or in  connection  with this  Agreement  shall be finally
settled in accordance with the Commercial  Arbitration  Rules and  supplementary
procedures for commercial  arbitrations of the American Arbitration  Association
(the "AAA") then in force,  by submitting  such dispute for binding  arbitration
before a jointly-designated  arbitrator. If the Parties are unable to agree on a
single  arbitrator,  then such binding  arbitration  shall be conducted before a
panel of three  arbitrators  that shall be chosen as  follows:  each Party shall
designate  one  arbitrator  and  such   arbitrators   shall  designate  a  third
arbitrator. This arbitration provision shall be deemed to be self executing, and
in the  event  that  either  Party  fails  to  appear  at any  properly  noticed
arbitration  proceeding award may be entered against such Party  notwithstanding
such  failure  to appear.  Any award  granted by such  arbitral  panel  shall be
self-executing,  to the greatest extent  permitted by applicable law, and in any
case shall be eligible for entry of judgment and for  enforcement  by a court of
appropriate and competent jurisdiction. The location or site of such arbitration
proceeding shall be (i) Salt Lake City, Utah, or (ii) another location  mutually
acceptable  to  the  Parties,  or  (iii)  if for  any  reason  it is or  becomes
impossible or impracticable for the Parties to conduct  arbitration  proceedings
in Salt Lake City, Utah and the Parties are unable to agree on another location,
then at a location determined by the American Arbitration  Association.  Nothing
in this  Section  shall be  construed  or deemed to  prevent  either  party from
seeking injunctive relief pursuant to the terms hereof in a court of appropriate
jurisdiction.

                  10.3  Entire  Agreement.   This  Agreement  and  the  Exhibits
attached hereto and made a part hereof contain the entire agreement  between the
Parties,  and  there  are  no  agreements,  understandings,  representations  or
warranties between the Parties other than those set forth or referred to herein.

                  10.4 Expenses.  Except as set forth in this Agreement, FFS and
the  Shareholder  shall be  responsible  for their own legal and other costs and
expenses  incurred  in  connection  with  this  Agreement  and the  transactions
contemplated hereby.

                  10.5  Notices.  All notices  hereunder  shall be  sufficiently
given for all  purposes  hereunder if in writing and (i)  delivered  personally,
(ii) sent by certified mail, postage prepaid, (iii) sent by overnight courier or
(iv) sent by facsimile  transmission,  to the  appropriate  address as set forth
below. Notices to the Shareholder shall be addressed to:

                  Mr. Roger Royce
                  4362 South Parkview
                  Salt Lake City, Utah 84124
                  Telephone:    (801) 273-8517
                  Facsimile:    (801) 273-8516


<PAGE>



            or at such other  address and to the  attention of such other person
as  Shareholder  or the  Company may  designate  by notice to FFS Notices to FFS
shall be addressed to:

                  Fortune Financial System, Inc.
                  1200 West State Road 434
                  Longwood, FL 32750
                  Attention:    Mr. James Byrd
                  Telephone:    (407) 331-1272
                  Facsimile:    (407) 331-3327

            or at such other  address and to the  attention of such other person
as FFS may designate by notice to Shareholder.

                  Any notice  hereunder  shall be deemed to have been  served or
given as of (a) the date such notice is personally delivered, (b) three business
days after it is mailed certified U.S. mail,  First Class postage  prepaid,  (c)
one business day after it is sent for overnight  delivery by Federal  Express or
similar  next-day  courier,  or (d) the  same  day as it is  sent  by  facsimile
transmission with confirmation of receipt.

                  10.6 Successors and Assigns. The rights and obligations of any
party to this Agreement  shall not be assignable by such party without the prior
written  consent of all other Parties.  Notwithstanding  the previous  sentence,
this  Agreement  may be  assigned  by FFS to any  Affiliate  of FFS  without the
Shareholder's prior written consent; provided, however, no such assignment shall
have the effect of releasing or reducing the obligations of FFS pursuant to this
Agreement,  or any other  instruments,  agreements  or covenants  provided in or
contemplated  by this  Agreement.  This Agreement shall inure to the benefit and
shall be binding upon the  respective  successors  and permitted  assigns of the
Parties.  Nothing  herein  expressed  or implied is  intended to confer upon any
person,  other  than  to  the  Parties  or  their  respective  heirs,   personal
representatives,   successors  or  permitted  assigns,  any  rights,   remedies,
obligations or liabilities under or by reason of this Agreement.

                  10.7  Headings.  The headings  contained in this Agreement are
solely for convenience of reference and shall not affect its interpretation.

                  10.8 Severability of Provisions.  In the event that any of the
provisions  contained  herein  would  be  held  to  be  invalid,  prohibited  or
unenforceable in any jurisdiction for any reason because of the scope,  duration
or  area  of  its  applicability  or  for  other  reasons,  unless  narrowed  by
construction,  such provision shall for purposes of such  jurisdiction  only, be
construed as if such  invalid,  prohibited or  unenforceable  provision had been
more narrowly drawn so as not to be invalid,  prohibited or unenforceable (or if
such  language  cannot  be drawn  narrowly  enough,  the court  making  any such
determination  shall have the power to modify,  to the extent  necessary to make
such  provision or  provisions  enforceable  in such  jurisdiction,  such scope,
duration or area or all of them, and such provision  shall then be applicable in
such modified form). If, notwithstanding the foregoing, any such provision would
be held to be invalid,  prohibited or  unenforceable in any jurisdiction for any



<PAGE>



reason,  such provision,  as to such jurisdiction  only, shall be ineffective to
the  extent  of  such  invalidity,  prohibition  or  unenforceability,   without
invalidating    the   remaining    provisions.    No   narrowed    construction,
court-modification   or   invalidation   of  any  provision   shall  affect  the
construction,  validity  or  enforce  ability  of such  provision  in any  other
jurisdiction.  Subject  to  the  foregoing,  in  case  any  one or  more  of the
provisions  contained  in this  Agreement  or any other  documents  executed  in
connection herewith should be invalid,  illegal or unenforceable in any respect,
the  validity,   legality  and  unenforceability  of  the  remaining  provisions
contained herein and therein shall not be affected in any way thereby.

                  10.9  Gender.   Whenever  in  this  Agreement  any  masculine,
feminine or neuter  pronoun is used,  such pronouns shall also include the other
genders whenever required by the context.

                  10.10 Further  Assurances.  The Shareholder and FFS shall each
execute and deliver instruments and take such other actions as may be reasonably
required in order to carry out the intent of this Agreement.

                  10.11 Public  Announcement.  Neither FFS,  Shareholder nor the
Company shall make any  announcement or issue any press release relating to this
Agreement or the  transactions  contemplated  hereby  without the consent of the
other Parties.

                  10.12  Amendment;  Waiver.  This  Agreement  may  be  amended,
modified,   superseded   or   canceled,   and  any  of  its  terms,   covenants,
representations,  warranties  or  conditions  hereof  may be  waived,  only by a
written  instrument  executed  by FFS and the  Shareholder  or, in the case of a
waiver, by the party waiving compliance. The failure of any party at any time or
times to require  performance of any provision  hereof shall in no manner affect
the right of such party at a later time to  enforce  the same.  No waiver by any
party of any  condition,  or of the  breach of any  provision,  term,  covenant,
representation  or warranty  contained in this Agreement,  whether by conduct or
otherwise,  in any one or more  instances,  shall be deemed to be construed as a
further or continuing waiver of any such condition or of the breach of any other
provision, term, covenant, representation or warranty of this Agreement.

                  10.13 Costs. In the event litigation is instituted  between or
among any of the Parties, with respect to all or any part of this Agreement, the
prevailing party therein shall be entitled to recover,  in addition to all other
relief obtained,  its costs,  expenses and fees, including reasonable attorneys'
fees incurred in such litigation.

                  IN WITNESS  WHEREOF,  this Amended and Restated  Agreement and
Plan of Reorganization  has been signed by or on behalf of the Parties as of the
day and year first above written.

            Shareholder

            /s/ Roger C. Royce
            ------------------


<PAGE>



            Roger C. Royce


            Fortune Financial Systems, Inc.

            /s/ James S. Byrd
            -----------------
            James S. Byrd


<PAGE>


                                   Schedule A

         1.       License  Agreement  to  use  "Academic  Excellence  Institute"
                  trademarks

         2.       Distribution Agreement for "Business of Learning Programs" - A
                  tutor training program

         3.       Distribution  Agreement  for " EZ Math"  Level I and Level 2 -
                  Accelerated Math Leaning Program  utilizing  manipulatives for
                  parents and tutors..

         4.       Distribution Agreement for "Teach Your Child to Read Using the
                  Bible.  "- A Reading  Program with  phonetics  for parents and
                  tutors..

         5.       Distribution   Agreement  for  "Readwrite  II'-  A  Integrated
                  Reading and Writing  Program  with  phonetics  for parents and
                  tutors..







                              EMPLOYMENT AGREEMENT

         AGREEMENT  made as of this 7th day of  February,  1997,  by and between
Douglas  S.  Hackett  (the  "Executive"),   and  Fortune  21,  Inc.,  a  Florida
corporation  (the  "Company"),  a wholly-owned  subsidiary of Fortune  Financial
Systems, Inc., a Nevada corporation (the "Parent Company").

         WHEREAS,  the Company desires to employ the Executive and to enter into
an agreement  embodying the terms of such employment,  and the Executive desires
to accept such employment and to enter into such agreement;

         NOW, THEREFORE,  for good and valuable  consideration,  the receipt and
sufficiency of which are hereby acknowledged, and in consideration of the mutual
covenants and obligations herein contained, the parties hereto agree as follows:

         1.       Position and Responsibilities; Outside Opportunities.

                  A.  As  of  February  1,  1997  (the  "Effective  Date"),  the
Executive  shall serve as Executive  Vice  President of the Company and, in such
capacity, shall exercise such powers and comply with and perform such directions
and  duties in  relation  to the  business  and  affairs  of the  Company as are
customarily associated with that position and as may from time to time be vested
in or given to him by the Boards of  Directors  of the Company and of the Parent
Company. The Executive shall at all times report to, and his activities shall at
all times be subject to the direction and control of, the Boards of Directors of
the  Company  and  of  the  Parent  Company.  The  Executive  agrees  to  devote
substantially all of his business time,  attention and services to the diligent,
faithful and competent discharge of such duties for the successful  operation of
the Company's business.  Notwithstanding the foregoing, the Executive may engage
in the activities listed on Schedule A hereto.

                  B. The  Executive  acknowledges  and agrees that any  business
opportunities of any nature within the scope of the Parent Company,  the Company
or their respective  subsidiaries'  businesses or substantially  similar to such
businesses  that the Executive  may become aware of or be presented  with during
the  course of his  employment  hereunder  shall be deemed the  property  of the
Company.  The  Executive  shall  not  use  or  otherwise  pursue  such  business
opportunities  without  first  presenting  such  opportunities  to the Boards of
Directors of the Company and the Parent Company.  If the Boards of Directors and
the Parent  Company  determine,  within a  reasonable  period of time,  that the
Company will not pursue such business  opportunities  then, subject to Section 6
hereof, the Executive may pursue such opportunities for his own account.

         2.       Compensation:  Salary,  Bonus  and Other  Benefits. During the
term of this  Agreement,  the  Company  shall pay the  Executive  the  following
compensation,  including the  following  annual  salary,  bonus and other fringe
benefits:

                  A. Salary.  In consideration of the services to be rendered by
the  Executive to the  Company,  the Company  shall pay to the  Executive a base



<PAGE>



salary at the rate of  $25,000  per month  (such  salary as it may be  increased
being  hereinafter  referred to as the "Base Salary").  The Base Salary shall be
increased,  at minimum,  by 5% per year.  Except as may  otherwise  be agreed in
writing,  the Base  Salary  shall be payable in  conformity  with the  Company's
customary  practices  for  executive  compensation  as such  practices  shall be
established or modified from time to time.  Salary  payments shall be subject to
all applicable federal and state withholding, payroll and other taxes.

                  B.  Reduction  of Salary.  Pursuant  to the  Contribution  and
Operating  Agreement,  dated as of  February  7,  1997,  by and among the Parent
Company,  Success Holdings  Company,  LLC, an Illinois limited liability company
("Success  Holdings")  and Peter  Morris  ("Morris"),  the Company  will receive
$500,000  from Morris and Morris will arrange to have a $250,000  line of credit
established  for use by the Company.  If, after such amount has been received by
the  Company  and such line of credit has been  utilized  in full,  the Board of
Directors of the Parent Company  determines,  after due regard for the Company's
financial  condition,  and  current  and future  capital  commitments,  that the
Company  does not have  sufficient  cash flow to pay the Base  Salary,  then the
Executive's  salary shall be reduced to $15,000 per month until such time as the
Parent Company's Board of Directors shall determine that the Company's cash flow
is  sufficient  to pay the Base  Salary.  In the  event  such  determination  of
sufficiency is made, the Executive  shall receive any portion of the Base Salary
not paid during  such period over such period of time as the Board of  Directors
of the Parent Company shall determine.

                  C.  Bonuses:  The  Executive  shall be  entitled  to  receive,
annually, a cash bonus, not in excess of $200,000, equal to 10% of the Company's
net  earnings  before taxes as reflected  in the  Company's  regularly  prepared
audited  financial  statements,  but before  deducting any bonuses under this or
other executive employment or consulting  agreement ("Pre-tax Profits").  If the
Company's  Pre-tax  Profits  exceed  $5  million  for any  fiscal  year  and the
Executive  is employed  hereunder  for at least nine months of such fiscal year,
then the Executive shall be entitled to receive an additional  bonus in the form
of a  combination  of cash and stock  options  having net value as  follows:  if
Pre-tax  Profits  exceed $5 million but are less than $6 million,  $250,000;  if
Pre- tax profits exceed $6 million but are less than $7 million,  $350,000;  and
if Pre-tax Profits exceed $7 million,  $500,000, as further described below. The
Board of Directors shall determine,  in its sole discretion,  the combination of
cash and stock  options  the  Executive  shall  receive.  To the extent that the
Executive is granted options as described above to purchase shares of the Parent
Company's common stock,  such stock options (x) shall have an exercise price per
share to be determined by the Board of Directors,  provided,  that such exercise
price is equal to not more  than 50% of the Fair  Value of the share on the date
of grant, (y) shall be granted in accordance with a stock option agreement,  the
form of which  will be  mutually  acceptable  to the  Executive  and the  Parent
Company, and which agreement will provide that the options shall be fully vested
upon the date of grant and that one-third of the options shall be exercisable on
each of the date of grant and the first and second  anniversaries of the date of
grant,  and (z) may be subject to the terms of any Parent Company employee stock
option plan adopted by the Parent Company after the date hereof. The "net value"
of any stock options  granted to the Executive under the Section for purposes of
calculation  the $500,000  valuation  above shall be the Fair Value per share on
the date of grant under such option  multiplied by the number of shares  subject
to such option.  The term "Fair Value" of a share of the Parent Company's common



<PAGE>



stock  shall  mean (i) if the common  stock is traded on a  national  securities
exchange,  the closing price for such stock on the day immediately preceding the
date of  determination  or if there is no closing  price on such date,  the last
preceding  closing  price,  (ii) if the common stock is not traded on a national
securities  exchange,  the mean of the high bid and ask  quotes of such stock as
reported in the NASDAQ/NMS  reports or the National Quotation Bureau Inc.'s pink
sheets or in the NASD Bulletin Board on the day  immediately  preceding the date
of  determination  or if there were no high bid and ask quotes on such date, the
last  preceding  day that  there  were,  and  (iii) if  neither  (i) or (ii) are
applicable, as determined in good faith by the Board of Directors.

         All cash bonuses  shall be paid to the Executive at such time as annual
bonuses are paid to executives of the Company  generally,  but in no event later
than 60 days after the end of each fiscal year. All bonuses  consisting of stock
options  shall be granted  no later  than 60 days  after the end of each  fiscal
year.

                  D.  Employee  Benefits.  The  Executive  shall be  entitled to
participate,   in  accordance  with  the  provisions  thereof,  in  any  health,
disability and life insurance and other employee benefit plans and programs made
available by the Company to its executive management employees generally.

                  E. Vacations. During each calendar year during the term of his
employment,  the  Executive  shall be entitled to five weeks paid  vacation.  In
addition,  the  Executive  shall be entitled to all paid  holidays  given by the
Company to its employees generally.

                  F.  Expenses.  During the term of the  Executive's  employment
under this  Agreement,  the Company  shall pay the  Executive  (i) an automobile
allowance of $800 per month, (ii) $600 per month for the payment of certain club
membership  fees,  and (iii) an  entertainment  expense  allowance of $1,000 per
month. The Executive shall also be entitled to receive prompt reimbursement,  in
accordance with the Company's  policies,  for all other reasonable and customary
expenses incurred by him in performing services hereunder.

         3. Term. The term of the  Executive's  employment  under this Agreement
shall be from the Effective  Date until the fifth  anniversary  of the Effective
Date, unless earlier terminated as hereinafter provided.

         4. Termination. The Executive's term of employment under this Agreement
may be earlier terminated as follows:

                  A. At the Election of the Company For Cause.  The Company may,
immediately and  unilaterally,  terminate the Executive's  employment  hereunder
"for cause" at any time during the term of this Agreement upon written notice to
the Executive,  but only after a determination to so terminate the Executive has
been made by a decision approved by all members of the Board of Directors of the
Company and the Parent  Company other than the Executive and James S. Byrd,  Jr.
at a meeting duly noticed and held with an  opportunity  for the Executive to be
heard. Termination of the Executive's employment by the Company shall constitute
a termination "for cause" under this Section 4(A) if such termination is for one
or more of the following causes:


<PAGE>



(i) intentional  misconduct causing material damage to the Company; (ii) any act
of  fraud,  misappropriation,  misfeasance,  malfeasance  or  knowing  breach of
fiduciary duty; (iii) conviction of a felony, or repeated  habitual  drunkenness
or drug addiction;  (iv) continued gross negligence in the conduct or management
of the Company not remedied  within 30 days after receipt of written notice from
the Company;  (v) willful refusal to perform the duties  reasonably  assigned to
the Employee by the Board of Directors;  (vi) willful and material breach by the
Executive  of  Sections  6, 7 or 8 of this  Agreement,  or (vii)  breach  by the
Executive  of any other  material  provision  of this  Agreement in any material
respect not  remedied  within 30 days after  receipt of written  notice from the
Company. Any notice given by the Company pursuant to this Section shall describe
the activities which, in the Company's opinion, constitute cause and shall state
that the  Company  believes  that such  activities  constitute  cause under this
Agreement.  In the event of a termination "for cause" pursuant to the provisions
of clauses (i) through (vii) above,  inclusive,  the Executive shall be entitled
to no payments or other  benefits,  and shall have no further  rights under this
Agreement.  Notwithstanding the foregoing,  the Executive shall retain any stock
options granted to the Executive prior to the date of such termination  pursuant
to Section 2(C) hereof.

                  B.  At  the  Election  of  the  Executive  or  Upon  Death  or
Disability.  (i) The Executive's  employment  hereunder shall terminate upon his
death,  and may be terminated by the Company due to his  Disability  (as defined
below).  "Disability"  shall mean the determination by the Board of Directors of
the Company that the Executive is physically or mentally  incapacitated  and has
been unable for a period of 90 days, whether or not continuous, in any period of
12  consecutive  months,  to perform  the  duties  for which he was  responsible
immediately before the onset of his incapacity.

                  (ii) In the event the  Executive  voluntarily  terminates  his
employment  hereunder or his employment  hereunder is terminated due to death or
Disability,  until the date of such termination of his employment, the Executive
(or the Executive's  heirs) shall be entitled to receive payments of Base Salary
pursuant to Section  2(A) and expense  payments  pursuant  to Section  2(C).  In
addition,  to the extent the  Executive  was entitled to receive a cash or stock
option bonus pursuant to Section 2(C), such bonus shall be paid to the Executive
(or his heirs) in accordance with Section 2(C).

         5. Insurance. The Company shall use reasonable best efforts to obtain a
key man insurance policy (the "Insurance  Policy") on the Executive in an amount
equal to $5,000,000 at  reasonable  premium cost.  The Company shall be the sole
beneficiary of the Insurance Policy.

         6.  Noncompetition  Covenant.  A.  During the period of his  employment
hereunder,  the Executive agrees that he will not engage and will not serve as a
partner, officer, director,  consultant,  employee,  stockholder or in any other
capacity to any company or business  organization  which engages in any business
activity which is competitive  with the principal  business of the Company,  the
Parent Company or Success as of date of  termination  (other than the activities
listed on Schedule  A) unless the  Executive  obtains the prior  approval of the
Company,  Success, Morris, and James S. Byrd, Jr. and provides such persons with
full  disclosure of the Executive's  proposed  activities.  Notwithstanding  the
foregoing, the Executive may own up to 5% of the outstanding common stock of any



<PAGE>



class of common equity which is traded on a national  securities  exchange or in
the over-the-counter market.

                  B. The Company  may, at its option,  require the  Executive to
observe the foregoing non-competition covenant,  notwithstanding his termination
or voluntary resignation, provided the Company continues to pay to the Executive
the base  salary set forth in  Section  2.A for the period of time for which the
Company  requires  the  non-competition  covenant  to  be in  effect;  provided,
however,  the  Company  shall give the  Executive  90 days  notice  prior to the
termination of such period.

         7.       Non-Solicitation.

                  A.  During  the period of his  employment  hereunder  and,  if
termination is for cause, or voluntary by the Executive. for two years after the
termination of his  employment,  Executive  agrees that he shall not directly or
indirectly solicit for employment, employ in any capacity or make an unsolicited
recommendation  to any other person that it employ or solicit for employment any
person who is a current or "former" employee of the Company,  the Parent Company
or Success or their  affiliates.  As used in this Agreement,  "former"  employee
means any employee who was an  employees of the Company,  the Parent  Company or
Success or their respective affiliates within 90 days of such solicitation.

                  B. If the  Executive  violates the  provisions of Section 7(A)
hereof,  then the  Executive  shall pay to either the  Company,  Fortune  21, or
Success,  as  appropriate,  an amount equal to the  compensation  the  solicited
person received from such company for the twelve months prior to the termination
of such person's  employment with such company.  Such amount shall be payable by
the Executive  within 30 days after the  Executive's  receipt of written  notice
from the Company, the Parent Company or Success, as appropriate.

         8.  Nondisclosure  Obligation.  Executive will not at any time, whether
during  or after the  termination  of his  employment,  divulge,  use,  furnish,
disclose  or make  available  to any person,  association  or company any of the
trade secrets or confidential information concerning the organization, marketing
plans and  strategies,  pricing  policies,  plans  and  strategies  relating  to
acquisitions  made or to be made by the Company,  the Parent Company or Success,
the  business,  finances or financial  information,  of the Company,  the Parent
Company,  or  Success  so far as they  have  come or may come to his  knowledge,
except as may be required in the ordinary  course of performing his duties as an
officer  of the  Company or the  Parent  Company as may be in the public  domain
through no fault of his, as may be  required by law, or as were  acquired by the
Executive prior to his association with the Company. Executive shall keep secret
all matters of such nature  entrusted to him and shall not use or attempt to use
any such  information  in any  manner  which  may  injure  or cause  loss to the
Company, the Parent Company or Success.  Upon the termination of the Executive's
employment,   the  Executive  shall  return  to  the  Company  or  Success,   as
appropriate,  any  confidential  materials in the Executive's  possession.  Such
materials may include professional, technical and administrative manuals and the
associated  forms,  processes,  computer  software and other  methodologies  and
systems.  If the Executive is required to disclose any confidential  information
by law, the Executive  shall contact the  Company's  Board of Director  prior to
such disclosure.


<PAGE>



         9.  Remedies  Upon  Breach.  Executive  agrees  that any breach of this
Agreement  by him could  cause  irreparable  damage to the  Company,  the Parent
Company or Success and that in the event of such breach the Company,  the Parent
Company and Success  shall have,  in addition to any and all remedies of law and
otherwise under the Agreement, the right to an injunction,  specific performance
or other equitable relief to prevent the violation of his obligations hereunder,
plus the recovery of any and all costs and expenses incurred by the Company, the
Parent Company and Success,  including  reasonable  attorneys fees in connection
with the  enforcement of this Agreement,  provided that the Company,  the Parent
Company and Success shall have been successful on the merits or otherwise in any
proceeding related to the enforcement thereof.

         10. Representations.  The Executive hereby represents and warrants that
his employment with the Company on the terms and conditions set forth herein and
his execution and  performance  of this  Agreement do not constitute a breach or
violation of any other  agreement,  obligation or  understanding  with any third
party.  The  Executive  represents  that he is not bound by any agreement or any
other existing or previous  business  relationship  which conflicts with, or may
conflict with, the performance of his obligations  hereunder or prevent the full
performance of his duties and obligations  hereunder.  The Executive  represents
that he has no knowledge  of any  circumstance  which would  prevent the Company
from obtaining the Insurance Policy and, to his knowledge, he is in good health.

         11. Governing Law. This Agreement shall be governed by and construed in
accordance with the internal laws of the State of Florida.

         12.  Severability.  In case any one or more of the provisions contained
in this  Agreement  for any  reason  shall  be held to be  invalid,  illegal  or
unenforceable in any respect,  such invalidity,  illegality or  unenforceability
shall not affect any other  provision of this Agreement but this Agreement shall
be construed as if such invalid,  illegal or unenforceable  provisions had never
been contained herein.

         13. Waivers and Modifications.  This Agreement may be modified, and the
rights and remedies of any  provision  hereof may be waived,  only in accordance
with  this  Section  13. No  modification  or  waiver  by the  Company  shall be
effective  without the consent of at least a majority of the Board of  Directors
then in office at the time of such  modification or waiver.  No waiver by either
party of any breach by the other or any provision hereof shall be deemed to be a
waiver  of any  later or  other  breach  thereof  or as a  waiver  of any  other
provision of this  Agreement.  This Agreement sets forth all of the terms of the
understandings  between the parties  with  reference  to the subject  matter set
forth herein and may not be waived, changed,  discharged or terminated orally or
by any course of dealing  between  the  parties,  but only by an  instrument  in
writing  signed by the party  against  whom any  waiver,  change,  discharge  or
termination is sought.

         14.  Assignment.  The  Executive  acknowledges  that the services to be
rendered by him are unique and  personal.  Accordingly,  the  Executive  may not
assign any of his rights or delegate any of his duties or obligations under this
Agreement.  The  Company  shall have the right to assign this  Agreement  to its
successors and assigns, and the rights and obligations of the Company under this
Agreement  shall  inure to the  benefit  of,  and  shall be  binding  upon,  the



<PAGE>



successors and assigns of the Company.

         15. Notices. All notices and other communications hereunder shall be in
writing and shall be deemed to be duly given when (i) delivered by hand,  (ii) 5
days after  mailing if sent by  first-class  certified  mail,  postage  prepaid,
return  receipt  requested,  (iii) on the  scheduled  delivery  date, if sent by
overnight  commercial  courier,  or (v)  transmitted  by telecopy  or  facsimile
machine (with receipt  confirmed)  provided a copy is mailed by registered mail,
return receipt requested, to the following address or fax number, as applicable,
of the party to whom such notice is to be made or to such other  address as such
party may designate in the same manner provided herein:

         If to the Company:

         1200 W.S.R. 434, Ste 112
         Longwood, Florida 32750
         Attn: James S. Byrd, Jr.


         If to the Executive:

         Douglas S. Hackett
         1900 Alaqua Drive
         Longwood, Florida 32779

         16.  Survival  of  Obligations.   Executive's  obligations  under  this
Agreement  shall  survive the  termination  of his  employment  with the Company
regardless  of the  manner of such  termination  and shall be  binding  upon his
heirs, executors and administrators. The provisions of Sections 6, 7 and 8 shall
survive  the  termination  or  expiration  of  this  Agreement  as a  continuing
agreement  of the  Executive.  The  existence of any claim or cause of action by
Executive  against the Company shall not constitute and shall not be asserted as
a defense to the enforcement by the Company of this Agreement.

         17.  Arbitration.  Any  dispute  or  controversy  arising  under  or in
connection  with this  Agreement  shall be settled by  arbitration to be held in
Orlando,  Florida. Upon the occurrence of any such dispute or controversy,  each
of the parties shall select an  arbitrator  (an  "Arbitrator")  who has no prior
professional or personal  relationship with any party, the Arbitrators so chosen
shall select a third  Arbitrator and each party shall furnish to the Arbitrators
written notice (each, a "Party  Determination")  of such party's desired outcome
or  resolution  for such  dispute  or  controversy.  If upon  receipt of a Party
Determination,  the  Arbitrators  shall  notify  the other  party in  writing (a
"Determination Notice") that they have received such Party Determination and the
Arbitrators  shall not disclose the  contents  thereof  until the earlier of the
Arbitrators'  receipt of Party  Determinations  from the other party and 20 days
after delivery of the Determination  Notice. If the other party fails to deliver
its Party  Determinations  within 20 days after  delivery  of the  Determination
Notice, the first Party Determinations shall be the resolution of the dispute or
controversy.   If  more  than  one  Party  Determination  is  delivered  to  the
Arbitrators  within 20 days after the delivery of the Determination  Notice, the



<PAGE>



Arbitrators  shall  determine  the  resolution  of the  dispute or  controversy;
provided,  however,  that  in  determining  the  resolution  of the  dispute  or
controversy,  the  Arbitrators'  discretion shall be limited to selecting one of
the proposed resolutions set forth in the Party Determinations  delivered to the
Arbitrators  within 20 days after the delivery of the Determination  Notice. All
fees  and  expenses  of  the   Arbitrators   incurred  in  connection  with  its
determination  of such dispute or  controversy  shall be borne by the party that
submitted  a Party  Determination  that was not chosen by the  Arbitrators.  All
decisions of the Arbitrators shall be final and binding on each of the parties.




<PAGE>



         IN WITNESS WHEREOF,  the parties hereto have executed this Agreement as
of the date first above written.

COMPANY:

FORTUNE 21, INC.

By: /s/ James S. Byrd
    -----------------
James S. Byrd, Jr.
President

EXECUTIVE

By: /s/ Douglas S. Hackett
    ----------------------
Douglas S. Hackett
Executive Vice President


PARENT COMPANY:

FORTUNE FINANCIAL SYSTEMS INC.

By: /s/ James S. Byrd
    -----------------
James S. Byrd, Jr.
President


Solely with respect to Sections 6, 7 and 8

SUCCESS HOLDINGS COMPANY, LLC
By: /s/s Peter R. Morris
    --------------------
Peter R. Morris
Chairman of the Board



<PAGE>


                                   SCHEDULE A


                             (Permitted Activities)

1.       Hackett Media, Inc. - 100% owned by Hackett
         - Advertising and Direct Response Marketing Agency
         - Consulting Services - TV, marketing, print, direct mail, turnarounds,
         radio, general media

2.       List Mart of Florida, Inc. - 50% Hackett; 50% M. Colhen
         List Rental of direct mail, brokerage, consulting

3.       JC Holdings, Inc.
         Direct mail,  list brokerage,  database  management,  consulting,  list
         where

4.       Securities  Insurance  and Money  Management  - 100%  owned by  Hackett
         Securities  licenses,  insurance licenses held with different firms and
         organizations)

5.       Tax Institute - 100% owned by Hackett
         Owner and developer of Tax Institute  and Tax  Connection  programs and
         other private labeled versions.

6.       Hackett Travel Services - 100% Rep. deal
         Independent travel agent

7.       Real Estate Investments
         Various properties and property management

8.       Success Holdings/Magazine
         Minority Shareholder - Board/Director





                                               EMPLOYMENT AGREEMENT


         AGREEMENT made as of this 28th day of July, 1997, by and, between Roger
C. Royce (the  "Executive"),  and  Fortune  Financial  Systems,  Inc.,  a Nevada
corporation (the "Company").

         WHEREAS,  the Company desires to employ the Executive and to enter into
an agreement  embodying the terms of such employment,  and the Executive desires
to accept such employment and to enter into such agreement;

         NOW, THEREFORE,  for good and valuable  consideration,  the receipt and
sufficiency of which are hereby acknowledged, and in consideration of the mutual
covenants and obligations herein contained, the parties hereto agree as follows:

         1.       Position and Responsibilities; Outside Opportunities.

                  A.       As of July  28,  1997  (the  "Effective  Date"),  the
                           Executive  shall  serve as  President  and CEO of the
                           Company and, in such  capacity,  shall  exercise such
                           powers and comply  with and perform  such  directions
                           and duties in relation to the business and affairs of
                           the Company as are  customarily  associated with that
                           position and as may from time to time be vested in or
                           given to him by the Board of Director of the Company.
                           The  Executive  shall at all times report to, and his
                           activities  shall  at all  times  be  subject  to the
                           direction  and control of, the Board of  Directors of
                           the   Company.   The   Executive   agrees  to  devote
                           substantially all of his business time, attention and
                           services  to the  diligent,  faithful  and  competent
                           discharge of such duties for the successful operation
                           of  the  Company's   business.   Notwithstanding  the
                           foregoing, the Executive may engage in the activities
                           listed on Schedule A hereto.

                  B.       The  Executive   acknowledges  and  agrees  that  nay
                           business opportunities of any nature within the scope
                           of the  Company  or  their  respective  subsidiaries'
                           businesses   or   substantially   similar   to   such
                           businesses  that the Executive may become aware of or
                           be presented with during the course of his employment
                           hereunder   shall  be  deemed  the  property  of  the
                           Company.  The  Executive  shall not use or  otherwise
                           pursue  such  business  opportunities  without  first
                           presenting  such   opportunities   to  the  Board  of
                           Directors of the  Company.  If the Board of Directors
                           determine,  within a reasonable  period of time, that
                           the   Company   will   not   pursue   such   business
                           opportunities  then, subject to Section 6 hereof, the
                           Executive may pursue such  opportunities  for his own
                           account.


         2.       Compensation: Salar, Bonus and Other Benefits. During the term
                  of this  Agreement,  the Company  shall pay the  Executive the
                  

                                        1

<PAGE>



                  following compensation, including the following annual salary,
                  bonus and other fringe benefits:

                  A.       Salary.  In  consideration  of  the  services  to  be
                           rendered by the Executive to the Company, the Company
                           shall pay to the  Executive a base salary at the rate
                           of  $25,000  per  month  (such  salary  as it  may be
                           increased being hereinafter  referred to as the "Base
                           Salary").  The Base  Salary  shall be  increased,  at
                           minimum,  by 5% per year.  Except as may otherwise be
                           agreed in writing,  the Base Salary  shall be payable
                           in conformity with the Company's  customary practices
                           for executive compensation as such practices shall be
                           established  or  modified  from time to time.  Salary
                           payments shall be subject to all  applicable  federal
                           and state withholding, payroll and other taxes.

                  B.       Reduction of Salary. Pursuant to the Contribution and
                           Operating Agreement, dated as of February 7, 1997, by
                           and  among  the  Parent  Company,   Success  Holdings
                           Company,  LLC, an Illinois limited  liability company
                           ("Success Holdings") and Peter Morris ("Morris"), the
                           Company will receive  $500,000 from Morris and Morris
                           will  arrange  to  have a  $250,000  line  of  credit
                           established  for use by the  Company.  If, after such
                           amount has been received by the Company and such line
                           of credit  has been  utilized  in full,  the Board of
                           Directors of the Parent Company determines, after due
                           regard for the  Company's  financial  condition,  and
                           current  and  future  capital  commitments,  that the
                           Company does not have sufficient cash flow to pay the
                           Base  Salary,  then the  Executive's  salary shall be
                           reduced to $15,000  per month  until such time as the
                           Board of Directors shall determine that the Company's
                           cash flow is  sufficient  to pay the Base Salary.  In
                           the event such  determination of sufficiency is made,
                           the  Executive  shall receive any portion of the Base
                           Salary not paid  during  such period over such period
                           of time  as the  Board  of  Directors  of the  Parent
                           Company shall determine.

                  C.       Bonuses:  The Executive shall be entitled to receive,
                           annually,  a cash bonus,  not in excess of  $200,000,
                           equal to 10% of the  Company's  net  earnings  before
                           taxes  as  reflected   int  he  Company's   regularly
                           prepared  audited  financial  statements,  but before
                           deducting any bonuses  under this or other  executive
                           employment   or   consulting    agreement   ("Pre-tax
                           Profits"). If the Company's Pre-Tax Profits exceed $5
                           million  for any  fiscal  year and the  Executive  is
                           employed  hereunder  for at least nine months of such
                           fiscal year,  then the Executive shall be entitled to
                           receive  an  additional   bonus  in  the  form  of  a
                           combination  of cash and  stock  options  having  net
                           value  as  follows:  if  Pre-tax  Profits  exceed  $5
                           million but are less than $6 million,  $350,000;  and
                           if Pre-tax  Profits exceed $7 million,  $500,000,  as
                           further described below. The Board of Directors shall
                           determine, in its sole discretion, the combination of
                           cash and stock options the Executive  shall  receive.
                           To the extent that the  Executive is granted  options
                           as described  above to  purchase shares of the Parent

                                        2

<PAGE>



                           Company's common stock,  such stock options (x) shall
                           have an exercise  price per share to be determined by
                           the Board of Directors,  provided, that such exercise
                           price is equal to not more than 50% of the Fair Value
                           of the  share  on the  date of  grant,  (y)  shall be
                           granted in accordance with a stock option  agreement,
                           the form of which will be mutually  acceptable to the
                           Executive and the Parent Company, and which agreement
                           will provide  that the options  shall be fully vested
                           upon  the date of grant  and  that  one-third  of the
                           options shall be  exercisable  on each of the date of
                           grant  and  that  one-third  of the  option  shall be
                           exercisable  on each of the  date  of  grant  and the
                           first and second  anniversaries of the date of grant,
                           and (z) may be  subject  to the  terms of any  Parent
                           Company  employee  stock  option plan  adopted by the
                           Parent Company after the date hereof. The "net value"
                           of any stock options  granted to the Executive  under
                           the Section for purposes of calculation  the $500,000
                           valuation  above shall be the Fair Value per share on
                           the date of grant under such option multiplied by the
                           number os shares  subject  to such  option.  The term
                           "Fair  Value"  of a  share  of the  Parent  Company's
                           common  stock  shall mean (i) if the common  stock is
                           traded on a national securities exchange, the closing
                           price for such stock on the day immediately preceding
                           the date of  determination  or if there is no closing
                           price on such date, the last preceding closing price,
                           (ii) if the common  stock is not traded on a national
                           securities exchange, the mean of the high bid and ask
                           quotes of such stock as  reported  on the  NASDAQ/NMS
                           reports or the National  Quotation Bureau Inc.'s pink
                           sheets  or in the  NASD  Bulletin  Board  on the  day
                           immediately preceding the date of determination or if
                           there  were no high bid and ask  quotes on such date,
                           the last  preceding day that there were, and (iii) if
                           neither (i) or (ii) are applicable,  as determined in
                           good faith by the Board of Directors.

                  All cash bonuses  shall be paid to the  Executive at such time
as annual  bonuses are paid to  executives of the Company  generally,  but in no
event  later  than  60 days  after  the end of each  fiscal  year.  All  bonuses
consisting of stock options shall be granted no later than 60 days after the end
of each fiscal year.

                  D.       Employee Benefits. The Executive shall be entitled to
                           participate,   in  accordance   with  the  provisions
                           thereof, in any health, disability and life insurance
                           and other  employee  benefit  plans and programs made
                           available by the Company to its executive  management
                           employees generally.

                  E.       Vacations.  During each calendar year during the term
                           of his employment, the Executive shall be entitled to
                           five weeks paid vacation. In addition,  the Executive
                           shall be entitled to all paid  holidays  given by the
                           Company to its employees generally.

                  F.       Expenses.   During   the  term  of  the   Executive's
                          

                                        3

<PAGE>



                           employment  under this  Agreement,  the Company shall
                           pay the Executive (i) an automobile allowance of $800
                           per month, (ii) $600 per month for payment of certain
                           club  membership  fees,  and  (iii) an  entertainment
                           expense  allowance of $1,000 per month. The Executive
                           shall   also   be   entitled   to   receive    prompt
                           reimbursement,   in  accordance  with  the  Company's
                           policies,  for all  other  reasonable  and  customary
                           expenses  incurred  by  him  in  performing  services
                           hereunder.  

         3.       Term.  The  term  of the  Executive's  employment  under  this
                  Agreement  shall be from the  Effective  Date  until the fifth
                  anniversary of the Effective Date,  unless earlier  terminated
                  as hereinafter provided.

         4.       Termination  or Change of  Control.  The  Executive's  term of
                  employment  under this Agreement may be earlier  terminated as
                  follows:

                  A.       At the Election of the Company For Cause. The Company
                           may,  immediately  and  unilaterally,  terminate  the
                           Executive's  employment  hereunder "for cause" at any
                           time during the term of this  Agreement  upon written
                           notice   to  the   Executive,   but   only   after  a
                           determination  to so terminate the Executive has been
                           made by a  decision  approved  by all  members of the
                           Board of  Directors  of the Company at a meeting duly
                           noticed  and  held  with  an   opportunity   for  the
                           Executive to be heard. Termination of the Executive's
                           employment   by  the  Company   shall   constitute  a
                           termination  "for cause"  under this  Section 4(A) if
                           such  termination is for one or more of the following
                           causes:  (i) intentional  misconduct causing material
                           damage  to  the  Company;  (ii)  any  act  of  fraud,
                           misappropriation, misfeasance, malfeasance or knowing
                           breach  of  fiduciary  duty;  (iii)  conviction  of a
                           felony,  or,  repeated  habitual  drunkenness or drug
                           addiction;  (iv)  continue  gross  negligence  in the
                           conduct or  management  of the Company  not  remedied
                           within 30 days after  receipt of written  notice from
                           the  Company;  (v)  willful  refusal to  perform  the
                           duties  reasonably  assigned  to the  Employee by the
                           Board of Directors;  (vi) willful and material breach
                           by  the  Executive  of  Sections  6,  7 or 8 of  this
                           Agreement,  or (vii)  breach by the  Executive of any
                           other  material  provision  of this  Agreement in any
                           material  respect not  remedied  within 30 days after
                           receipt  of  written  notice  from the  Company.  Any
                           notice given by the Company  pursuant to this Section
                           shall describe the activities which, in the Company's
                           opinion,  constitute  cause and such  state  that the
                           Company  believes  that  such  activities  constitute
                           cause  under  this  Agreement.  In  the  event  of  a
                           termination "for cause' pursuant to the provisions of
                           causes  (i)  through  (vii)  above,  inclusive,   the
                           Executive  shall be  entitled  to no payment or other
                           benefits, and shall have no further rights under this
                           Agreement.   Notwithstanding   the   foregoing,   the
                           Executive  shall retain any stock options  granted to
                           the Executive  prior to the date of such  termination
                           pursuant to Section 2(C) hereof.

                  B.       At the  Election  of the  Executive  or Upon Death or
                           

                                        4

<PAGE>



                           Disability.   The  Executive's  employment  hereunder
                           shall terminate upon his death, and may be terminated
                           by the  Company  due to his  Disability  (as  defined
                           below).  "Disability" shall mean the determination by
                           the  Board  of  Directors  of the  Company  that  the
                           Executive is physically or mentally incapacitated and
                           has been  unable for a period of 90 days,  whether or
                           not  continuous,  in  any  period  of 12  consecutive
                           months,  to  perform  the  duties  for  which  he was
                           immediately before the onset of his incapacity.

                           (i)      In  the  event  the  Executive   voluntarily
                                    terminates  his   employment   hereunder  is
                                    terminated due to death or Disability, until
                                    the   date  of  such   termination   of  his
                                    employment,    the    Executive    (or   the
                                    Executive's  heirs)  shall  be  entitled  to
                                    receive  payments of Base Salary pursuant to
                                    Section 2(A). In addition, to the extent the
                                    Executive  was entitled to receive a cash or
                                    stock option bonus pursuant to Section 2(C),
                                    such  bonus  shall be paid to the  Executive
                                    (or his heirs) in  accordance  with  Section
                                    2(C).

                           (ii)     Change of  Control.  If there is a change of
                                    control  which is  defined  by 25% change of
                                    ownership   or   control  of  the  Board  of
                                    Directors  other  than  Byrd,   Morris,  and
                                    Hackett.  Royce will have the ongoing option
                                    of  continuing  under  the  same  terms  and
                                    conditions or resigning without  restriction
                                    with the Company continuing his compensation
                                    and benefits program for a two year period.

         5.       Indemnification  and  Insurance.   The  Company  will  provide
                  Director  and  Officer   Insurance  at  a  minimum   level  of
                  $5,000,000.  The Company agrees to fully  indemnify  Royce and
                  all of its officers and  directors for acts taken on behalf of
                  the Company except for act of gross  malfeasance.  The Company
                  shall  use  reasonable  best  efforts  to  obtain  a  key  man
                  insurance policy (the "Insurance  Policy") on the Executive in
                  an amount equal to $5,000,000 at reasonable  premium cost. The
                  Company shall be the sole beneficiary of the Insurance Policy.

         6.       Non-competition Covenant.

                  A.       During the period of his employment  hereunder if the
                           Executive  is  terminated  for  cause or  voluntarily
                           terminates his employment  prior to February 1, 2002,
                           for three months after termination of his employment,
                           the Executive agrees that he will not engage and will
                           not   serve   as  a   partner,   officer,   director,
                           consultant,  employee,  stockholder  or in any  other
                           capacity  to any  company  or  business  organization
                           which  engages  in any  business  activity  which  is
                           competitive  with  the  principal   business  of  the
                           Company,  Success  as of date of  termination  (other
                           than the activities  listed on Schedule A) unless the
                           Executive  obtains the prior approval of the Company,
                           

                                        5

<PAGE>



                           and provides such persons with full disclosure of the
                           Executive's proposed activities.  Notwithstanding the
                           foregoing,  the  Executive  may  own  up to 5% of the
                           outstanding  common  stock  of any  class  of  common
                           equity  which  is  traded  on a  national  securities
                           exchange or in the over-the-counter market.

                  B.       The Company may, at its option, require the Executive
                           to     observe    a     non-competition     covenant,
                           notwithstanding    his   termination   or   voluntary
                           resignation  on or after  February  1,  2002,  if the
                           Company  continues  to pay  the  Executive  the  base
                           salary and  benefits  set forth in Section 2(A) for a
                           two year period of time.

         7.       Non-Solicitation.

                  A.       During the period of his employment hereunder and, if
                           termination  is  for  cause,   or  voluntary  by  the
                           Executive,  for three months after the termination of
                           his  employment,  Executive  agrees that he shall not
                           directly or indirectly solicit for employment, employ
                           in any capacity or make an unsolicited recommendation
                           to any other  person  that it employ or  solicit  for
                           employment  any person  who is a current or  "former"
                           employee  of  the  Company,  the  Parent  Company  or
                           Success  or  their   affiliates.   As  used  in  this
                           Agreement,  "former"  employee means any employee who
                           was an employee of the Company, the Parent Company or
                           Success or their respective affiliates within 90 days
                           of such solicitation.

                  B.       If the Executive  violates the  provisions of Section
                           7(A)  hereof and it is  adjudicated  by  arbitration,
                           then the  Executive  shall pay to either the Company,
                           or Success,  as  appropriate,  an amount equal to the
                           compensation  the solicited person received from such
                           company for the three months prior to the termination
                           of such person's  employment with such company.  Such
                           amount  shall be payable by the  Executive  within 30
                           days after the Executive's  receipt of written notice
                           from the Company, or Success, as appropriate.

         8.       Non-Disclosure  Obligation.  Executive  will not at any  time,
                  whether  during or after the  termination  of his  employment,
                  divulge,  use,  furnish,  disclose  or make  available  to any
                  person,  association  or company  any of the trade  secrets or
                  confidential    information   concerning   the   organization,
                  marketing plans and strategies,  pricing  policies,  plans and
                  strategies  relating to acquisitions made or to be made by the
                  Company,  or Success,  the  business,  finances  or  financial
                  information,  of the  Company,  or Success so far as they have
                  come or may come to his  knowledge,  except as may be required
                  in the ordinary  course of performing his duties as an officer
                  of the Company as may be in the public domain through no fault
                  of his, as may be required by law, or as were  acquired by the
                  Executive prior to his association with the Company. Executive
                  shall keep secret all maters of such nature  entrusted  to him
                  and shall not use or  attempt to use any such  information  in

                                        6

<PAGE>



                  any manner  which may  injure or cause loss to the  Company or
                  Success.  Upon the termination of the Executive's  employment,
                  the  Executive  shall  return to the  Company or  Success,  as
                  appropriate,  any  confidential  materials in the  Executive's
                  possession. Such materials may include professional, technical
                  and   administrative   manuals  and  the   associated   forms,
                  processes,  computer  software  and  other  methodologies  and
                  systems.   If  the  Executive  is  required  to  disclose  any
                  confidential  information by law, the Executive  shall contact
                  Company's Board of Directors prior to such disclosure.

         9.       Remedies Upon Breach. Executive agrees that any breach of this
                  Agreement by him could cause irreparable damage to the Company
                  or Success and that in the event of such  breach the  Company,
                  and Success shall have, in addition to any and all remedies of
                  law  and  otherwise  under  the  Agreement,  the  right  to an
                  injunction,  specific performance or other equitable relief to
                  prevent the violation of his obligations  hereunder,  plus the
                  recovery  of any and all costs and  expenses  incurred  by the
                  Company,  and Success,  including reasonable attorneys fees in
                  connection with the  enforcement of this  Agreement,  provided
                  that the Company,  and Success  shall have been  successful on
                  the  merits or  otherwise  in any  proceeding  related  to the
                  enforcement thereof.

         10.      Representations.  The Executive hereby represents and warrants
                  that  his  employment  with  the  Company  on  the  terms  and
                  conditions set forth herein and his execution and  performance
                  of this  Agreement do not  constitute a breach or violation of
                  any other  agreement,  obligation  or  understanding  with any
                  third party. The Executive represents that his is not bound by
                  any  agreement  or any other  existing  or  previous  business
                  relationship  which  conflicts  with or may conflict with, the
                  performance of his  obligations  hereunder or prevent the full
                  performance  of his  duties  and  obligations  hereunder.  The
                  Executive   represents   that  he  has  no  knowledge  of  any
                  circumstance  which would  prevent the Company from  obtaining
                  the  Insurance  Policy  and, to his  knowledge,  he is in good
                  health.

         11.      Governing  Law.  This  Agreement  shall  be  governed  by  and
                  construed in accordance with the internal laws of the State of
                  Utah.

         12.      Severability.  In  case  any  one or  more  of the  provisions
                  contained in this Agreement for any reason shall be held to be
                  invalid,   illegal  or  unenforceable  in  any  respect,  such
                  invalidity,  illegality or  unenforceability  shall not affect
                  any other provision of this Agreement but this Agreement shall
                  be  construed  as if such  invalid,  illegal or  unenforceable
                  provisions had never been contained herein.

         13.      Waivers and Modifications. This Agreement may be modified, and
                  the rights and remedies of any provision hereof may be waived,
                  only in accordance  with this Section 13. No  modification  or
                  waiver by the Company  shall be effective  without the consent
                  of at  least a  majority  of the  Board of  Directors  then in
                  

                                        7

<PAGE>



                  office at the time of such  modification or waiver.  No waiver
                  by either  party of any  breach by the other or any  provision
                  hereof  shall be  deemed  to be a waiver of any later or other
                  breach  thereof or as a waiver of any other  provision of this
                  Agreement.  This  Agreement sets forth all of the terms of the
                  understandings  between  the  parties  with  reference  to the
                  subject  matter  set  forth  herein  and  may  not be  waived,
                  changed,  discharged or terminated  orally or by any course of
                  dealing  between the  parties.  But only by an  instrument  in
                  writing  signed by the party against whom any waiver,  change,
                  discharge or termination is sought.

         14.      Assignment. The Executive acknowledges that the services to be
                  rendered  by him are unique  and  personal.  Accordingly,  the
                  Executive  may not assign any of his rights or delegate any of
                  his duties or obligations  under this  Agreement.  The company
                  shall  have  the  right  to  assign  this   Agreement  to  its
                  successors and assigns,  and the rights and obligations of the
                  Company  under this  Agreement  shall inure to the benefit of,
                  and shall be binding upon,  the  successors and assigns of the
                  Company.

         15.      Notices. All notices and other communications  hereunder shall
                  be in  writing  and shall be deemed to be duly  given when (i)
                  delivered  by  hand,  (ii) 5 days  after  mailing  if  sent by
                  first-class  certified mail,  postage prepaid,  return receipt
                  requested,  (iii) on the scheduled  delivery  date, if sent by
                  overnight  commercial courier, or (iv) transmitted by telecopy
                  or facsimile  machine (with receipt  confirmation)  provided a
                  copy is mailed by registered mail,  return receipt  requested,
                  to the following address or fax number, as applicable,  of the
                  party  to whom  such  notice  is to be  made or to such  other
                  address  as  such  party  may  designate  in the  same  manner
                  provided herein:

                  If to the Company:

                  6975 Union Park Center, #180
                  Midvale, Utah 84047
                  Attn: President and CEO

                  If to the Executive:

                  4362 S. Parkview Drive
                  Salt Lake City, Utah 84124

         16.      Survival of Obligations.  Executive's  obligations  under this
                  Agreement  shall survive the  termination  of it's  employment
                  with the Company  regardless of the manner of such termination
                  and  shall  be   binding   upon  his  heirs,   executors   and
                  administrators.  The  provisions  of Sections 6, 7 and 8 shall
                  survive the  termination  or expiration of this Agreement as a
                  continuing  agreement of the  Executive.  The existence of any
                  claim or cause of  action by  Executive  against  the  Company
                  shall not constitute and shall not be asserted as a defense to
                  

                                        8

<PAGE>



                  the enforcement by the Company of this Agreement.

         17.      Arbitration.  Any dispute or  controversy  arising under or in
                  connection with this Agreement shall be settled by arbitration
                  to be held in Salt Lake City, Utah. Upon the occurrence of any
                  such dispute or controversy,  each of the parties shall select
                  an arbitrator (an "Arbitrator") who has no prior  professional
                  or personal  relationship  with any party,  the Arbitrators so
                  chosen  shall select a third  Arbitrator  and each party shall
                  furnish to the  Arbitrators  written  notice  (each,  a "Party
                  Determination")  of such party's desired outcome or resolution
                  for such  dispute or  controversy.  If upon receipt of a Party
                  Determination, the Arbitrators shall notify the other party in
                  writing (a  "Determination  Notice")  that they have  received
                  such  Party   Determination  and  the  Arbitrators  shall  not
                  disclose  the  contents  thereof  until  the  earlier  of  the
                  Arbitrators'  receipt of Party  Determinations  from the other
                  party and 20 days after delivery of the Determination  Notice.
                  If the other party  fails to deliver its Party  Determinations
                  within 20 days after delivery of the Determination Notice, the
                  first  Party  Determinations  shall be the  resolution  of the
                  dispute or controversy.  If more than one Party  Determination
                  is  delivered  to the  Arbitrators  within  20 days  after the
                  delivery of the  Determination  Notice,  the Arbitrators shall
                  determine  the  resolution  of  the  dispute  or  controversy;
                  provided,  however,  that in determining the resolution of the
                  dispute or controversy,  the Arbitrators'  discretion shall be
                  limited to selecting one of the proposed resolutions set forth
                  in  the  Party  Determination  that  was  not  chosen  by  the
                  Arbitrators.  All decisions of the Arbitrators  shall be final
                  and binding on each of the parties.




         IN WITNESS WHEREOF,  the parties hereto have executed this Agreement as
of the date first above written.

                                         FORTUNE FINANCIAL SYSTEMS, INC.


         By: /s/ Roger C. Royce                 By: /s/ James S. Byrd
             ------------------                     -----------------
         Roger C. Royce                         James S. Byrd, Jr. President CEO

Solely with respect,
to Sections 6, 7 and 8

SUCCESS HOLDINGS COMPANY, LLC

         By: /s/ Peter Morris
             ----------------
         Peter Morris, Chairman of Board

                                        9

<PAGE>


                                   SCHEDULE A


1.       Westban Financial, Inc.

2.       Board of Directors (3)

3.       American Education Institute, Inc.

                                               





















                                       10




                         Fortune Financial Systems, Inc.
                        6975 Union Park Center Suite 180
                           Salt Lake City, Utah 84047

                                December 31,1997

Mr. James Byrd
1200 W.S.R. 434, Suite 110
Longwood, Fl. 32750

Via Hand Delivery

Dear Jim,

         Per our discussion,  I have discussed your  resignation as Chairman and
Director of Fortune  Financial  Systems,  Inc. with the members of the Executive
Board. They have agreed to the following terms and conditions:

         1.       Your will be named as a  consultant  to the  Company  with a 4
                  year  guaranteed  contract.  Beginning  in January,  this will
                  consist of a monthly  payment of $15,000  per month based upon
                  you  being  available  for  consulting  and  legal  work for a
                  minimum of 20 hours per week (less 4 weeks vacation). You will
                  report  directly to the  President  and C. E. O. and on an "as
                  needed  basis"  in this  matter.  It is  understood  that your
                  expertise in the area of legal  matters of the  company,  your
                  ability  to act  as  active  counsel  on  designated  matters,
                  consulting in matters of corporate finance,  shareholder stock
                  appreciation  programs,  and  company  promotion  is vital and
                  essential to the consideration of this agreement.  The company
                  will make available an of rice and secretarial  support during
                  this period.  It is understood that you will be consulting and
                  doing  legal  work for  other  unrelated  and  non-competitive
                  parties, however, you agree to make yourself available, at the
                  rate of $200 per hour for  additional  consulting,  subject to
                  other time  constraints.  Of course,  any expenses  related to
                  Fortune Financial  business will be reimbursable.  You will be
                  entitled  to  a  bonus  and  stock  option  package  which  is
                  identical to that of Peter Morris.

         2.       The company will pay $5,000 a month for your  non-compete,  as
                  herein  described.  Under this agreement,  you agree not enter
                  into  any  other  like  business  in which  Fortune  Financial
                  Systems, Inc or its subsidiaries or affiliates is engaged.

         3.       You agree that, during the 4 year term of this agreement,  you
                  will  participate  prorata  in any  "stock  lock-up"  which is
                  unanimously agreed to by Byrd, Hackett, Morris and Success.

         4.       Both  parties  agree that they will  mutually  agree as to any
                  press release or other dissemination of information  regarding
                  the resignation.

<PAGE>

         5.       This  agreement  will be  interpreted  under  Florida law, and
                  enforceable  by  binding  arbitration,  "baseball  style",  in
                  Orlando,  Fla. All other  agreements  mentioned in this letter
                  shall  remain  intact,  unless  specifically  modified by this
                  agreement.  You shall retain any other rights which you had in
                  any  shareholders  or operating  agreements to which you are a
                  party.

         6.       Except for the matters contained herein,  the Company releases
                  you,   indemnifies  you,  and  holds  you  harmless  from  any
                  liabilities or claims resulting from your tenure as an officer
                  and director of the Company.

Sincerely,

/s/ Roger C. Royce
- ------------------
Roger C. Royce
President and C.E.O.


AGREED AND ACCEPTED:

/s/ James S. Byrd Jr.
- ---------------------
James S. Byrd, Jr.




                     PRIVATE EQUITY LINE OF CREDIT AGREEMENT
                                      Among
                      DEERE PARK CAPITAL MANAGEMENT, INC.,
                     PROFUTURES SPECIAL EQUITIES FUND, L.P.
                                       And
                         FORTUNE FINANCIAL SYSTEMS, INC.
                          Dated as of October 28, 1997


         PRIVATE  EQUITY LINE OF CREDIT  AGREEMENT  dated as of October 28, 1997
(the  "Agreement"),  among DEERE PARK CAPITAL  MANAGEMENT,  INC., a  corporation
organized  and  existing  under the laws of the State of  Illinois,  as  nominee
("Deere  Park"),  PROFUTURES  SPECIAL  EQUITIES FUND,  L.P., a Delaware  limited
partnership  ("ProFutures"  and, together with Deere Park the "Investors"),  and
FORTUNE FINANCIAL SYSTEMS,  INC., a corporation organized and existing under the
laws of the State of Nevada (the "Company").

                                    RECITALS
                                    --------

               A. The  parties  desire  that,  upon the terms and subject to the
conditions  contained herein, the Company shall issue to the Investors,  and the
Investors shall purchase from the Company, from time to time as provided herein,
the Company's 5% Convertible  Preferred Stock, par value $.001 per share, having
those  rights  and  preferences  set forth in Exhibit A hereto  (the  "Preferred
Stock"), for an aggregate purchase price of up to $20,000,000.

               B.  Except  as  otherwise   provided  in  this  Agreement,   such
investments  will be made in  reliance  upon  the  provisions  of  Section  4(2)
promulgated by the Securities  and Exchange  Commission  under the United States
Securities  Act of 1933, as amended,  and/or upon such other  exemption from the
registration requirements of the Securities Act as may be available with respect
to any or all of the investments in Preferred Stock to be made hereunder.

               NOW, THEREFORE,  in consideration of the foregoing Recitals which
are  hereby  incorporated  by this  reference  and for other  good and  valuable
consideration, the receipt and sufficiency of which are hereby acknowledged, the
parties hereto agree as follows:

                                    ARTICLE I
                               Certain Definitions

      Section 1.1 "Call." See Section 2.3(a).

      Section 1.2 "Call  Date" or  "Optional  Purchase  Date" means the date the
Company draws down a portion of the subscription amount pursuant to Section 2.3.

      Section 1.3 "Closing" means the  consummation of each purchase and sale of
Preferred Stock pursuant to Section 2.1.


<PAGE>

      Section 1.4 "Closing  Date" means,  with respect to each purchase and sale
of Preferred Stock pursuant to this  Agreement,  (i) with respect to the Initial
Shares,  the first  business  day  following  execution  of this  Agreement  and
satisfaction  of all  conditions set forth in Section 3.1, and (ii) with respect
to Optional  Shares,  the third  Trading Day after an  Optional  Purchase  Date,
provided in each case that all  conditions to the  applicable  Closing have been
satisfied.

      Section  1.5  "Commitment  Period"  means  the  period  commencing  on the
Effective Date and expiring on the earlier to occur of (x) the date on which the
Investors shall have purchased Preferred Stock pursuant to this Agreement for an
aggregate  Purchase  Price  of  $20,000,000,  (y) the  date  this  Agreement  is
terminated  pursuant  to  Section  2.6,  or (z) the  second  anniversary  of the
Effective Date.

      Section 1.6 "Condition Satisfaction Date." See Section 3.2.

      Section 1.7 "Conversion  Notice" means the written form of notice given to
notify the  Company  that an Investor  is  exercising  its option to convert the
Preferred Stock to Common Stock, and directing the Company or its transfer agent
to issue and  deliver to the party  indicated,  a  certificate  or  certificates
representing the Common Shares received upon conversion.

      Section  1.8  "Effective  Date"  means the date on which the SEC  declares
effective the Registration Statement described in Section 3.2(a).

      Section 1.9 "Equity  Offerings"  means the issuance or sale by the Company
in a transaction exempt from or not subject to the registration  requirements of
the Securities Act of any shares of the Company's Common Stock, par value $0.001
per share (the "Common  Stock"),  or securities  which are  convertible  into or
exchangeable  for its Common Stock or any  warrants,  options or other rights to
subscribe  for  or  purchase  its  Common  Stock  or  any  such  convertible  or
exchangeable  securities  (other than shares of Common Stock which may be issued
upon exercise of options under the Company's  employee or director  stock option
plans, upon the conversion or exchange of convertible or exchangeable securities
or upon the exercise of warrants, or other rights, which options, convertible or
exchangeable securities, warrants or other rights are outstanding on the date of
execution and delivery of the  Agreement and are described in Section  5.4(a) of
this  Agreement  (other than the  Warrants)  and other than (x) shares of Common
Stock which may be issued upon exercise of options granted under such plans, (y)
shares of Common Stock which may be issued upon  exercise of the  Warrants,  and
(z)  shares  of  Common  Stock  or  securities  which  are  convertible  into or
exchangeable  for  Common  Stock or any  warrants,  options  or other  rights to
subscribe for or purchase  Common Stock or any such  convertible or exchangeable
securities  issued in business  combinations or strategic  corporate  partnering
transactions.)

      Section 1.10 "Escrow Agent" means,  initially,  LaSalle  National Bank, or
such other  entity or  individual  mutually  agreed to by the  Company and Deere
Park.

      Section 1.11 "Escrow  Agreement" means that certain Escrow Agreement to be
entered into among the Company, the Escrow Agent and Deere Park, as the same may
be amended from time to time.


                                       2
<PAGE>

      Section 1.12  "Exchange Act" means the United States  Securities  Exchange
Act of 1934, as amended.

      Section 1.13  "Holdback  Shares"  means those  20,000  shares of Preferred
Stock which the Investors agree to purchase, and the Company, at its option, may
sell pursuant to Section 2.2(a).

      Section 1.14 "Initial  Closing Date" means the date upon which the Closing
of the purchase and sale of the Initial Shares shall occur.

      Section 1.15 "Initial Shares." See Section 2.2.

      Section 1.16 "Investment  Amount" means the amount required to be invested
by the Investors  with respect to any Optional  Purchase Date as notified by the
Company to the Investors in accordance with Section 2.5 hereof.

      Section  1.17 "Market  Price"  means (i) with  respect to a conversion  of
Preferred  Stock by an Investor in accordance  with the terms of this  Agreement
and the terms of the Preferred  Stock,  the average of the closing bid price (as
reported by Bloomberg  L.P.) of the Company's  Common Stock over the  10-Trading
Day period  immediately  preceding the date of the applicable  Conversion Notice
and (ii) if the Company elects to issue Common Stock instead of Preferred  Stock
in  accordance  with  Section  2.3,  the  average of the  closing  bid price (as
reported by Bloomberg  L.P.) of the Company's  Common Stock over the  10-Trading
Day period immediately following the applicable Call Date.

      Section 1.18  "Material  Adverse  Effect" means an effect on the business,
operations,  properties,  prospects, or financial condition of the Company which
has a material  adverse  effect on the  trading  market for the shares of Common
Stock of the Company,  but only so long as there is a "material  adverse effect"
on the trading market for the shares of Common Stock of the Company.

      Section  1.19 "NASD"  shall mean the National  Association  of  Securities
Dealers, Inc.

      Section 1.20 "Optional  Purchase Date" shall mean a Trading Day during the
Commitment  Period  on which  the  Company  elects by  delivery  of an  Optional
Purchase  Notice pursuant to Section 2.5 to sell Preferred Stock or Common Stock
to the Investors, in conformity with the provisions of this Agreement.

      Section 1.21 "Optional Purchase Notice." See Section 2.5.

      Section 1.22 "Optional Shares." See Section 2.3(a).

      Section 1.23  "Principal  Market" means the Nasdaq  National  Market,  the
Nasdaq  Small-Cap  Market,  the  American  Stock  Exchange or the New York Stock
Exchange,  whichever is at the time the principal trading exchange or market for
the Company's Common Stock.

      Section 1.24 "Registration Rights Agreement." See Section 2.7.



                                       3
<PAGE>

      Section 1.25 "Registration Statement." See Section 3.2(a).

      Section 1.26 "SEC" shall mean the Securities and Exchange Commission.

      Section 1.27 "Securities Act" shall mean the United States  Securities Act
of 1933, as amended.

      Section 1.28 "SEC Documents" shall mean registration  statements,  reports
and documents,  including  proxy  statements  filed with the SEC pursuant to the
Securities Act or Exchange Act.

      Section 1.29 "Subscription Date" shall mean the date of this Agreement.

      Section 1.30  "Trading  Cushion"  shall mean the mandatory 30 Trading Days
between Optional Purchase Dates.

      Section 1.31  "Trading  Day" shall mean any day during which the Principal
Market shall be open for business.

      Section 1.32 "Warrants." See Section 2.7.



                                   ARTICLE II
                      Purchase and Sale of Preferred Stock

      Section 2.1  Investments.  Upon the terms and  conditions set forth herein
(including,  without limitation,  the provisions of Article III hereof),  during
the Commitment Period the Company shall issue and sell to the Investors, and the
Investors shall purchase from the Company, Preferred Stock.

      Section 2.2 Initial Purchase. The Company agrees to sell and the Investors
agree to purchase up to 40,000 shares of Preferred Stock (the "Initial  Shares")
at a price of $100.00 per share.  20,000  shares of the Initial  Shares shall be
purchased  and sold on the Initial  Closing Date and the balance (the  "Holdback
Shares") shall be purchased and sold at such time as the conditions set forth in
Section 3.2 have been satisfied;  provided,  however,  that at any time prior to
the Closing for the Holdback  Shares,  the Company  with  written  notice to the
Investors may decline to sell the Investors the Holdback Shares.

      Section 2.3. Optional Shares.

               (a) In  addition to the  purchase  of the Initial  Shares and the
Holdback Shares,  pursuant to Section 2.2, the Investors agree to make purchases
of shares of Preferred Stock for up to Sixteen Million Dollars  ($16,000,000) in
the aggregate (the "Optional Shares"). During the Commitment Period, the Company
will be obligated to draw down a minimum of Seven Million Five Hundred  Thousand



                                       4
<PAGE>

Dollars  ($7,500,000)  excluding the Initial Shares  commitment and the Holdback
Shares  (the  "Minimum  Drawdown"),  from the full  subscription  commitment  of
$20,000,000.

               Subsequent to the  satisfaction  of the  conditions  described in
Section 3.2, the Company shall have the option of issuing  Preferred Stock in an
aggregate amount of a Call (as defined below) or issuing unlegended,  registered
shares of Common  Stock.  In the event the Company  determines  to issue  Common
Stock, the price of the Common Stock shall be equal to 93% of the Market Price.

               Each  purchase  of  Optional  Shares  shall  occur on an Optional
Purchase  Date.  The  Company  will have the option to set the date of each draw
down (which date shall be not less than ten (10) Trading Days following the date
of issuance  of the  applicable  Optional  Purchase  Notice) and the  Investment
Amount relating to such draw down (each, a "Call"); provided,  however, that (i)
under no circumstances  will shares in excess of 20% of the Company's  currently
outstanding shares be issued pursuant to this Agreement;  (ii) the average daily
trading  volume of the  Company's  Common  Stock over the course of the previous
sixty days  preceding  each Call must be greater than 80,000  shares per Trading
Day as reported by Bloomberg  L.P.; and (iii) no Call may be made if the closing
bid price per share of the  Company's  Common  Stock is less than  $4.00 for any
five (5) of the ten (10) Trading Days  immediately  preceding  the Call Date. In
addition,  the Company shall not deliver an Optional  Purchase  Notice until the
expiration of an applicable Trading Cushion.

               (b)  The  Company  may in its  sole  discretion  on any  Optional
Purchase  Date sell to the  Investors  the number of shares of  Preferred  Stock
determined by dividing the  Investment  Amount by the per share  purchase  price
equal to $100.00 or the number of shares of Common Stock  determined by dividing
the  Investment  Amount by 93% of the  Market  Price of the  Common  Stock.  The
Investment  Amount  relating to each Call shall be  determined  by the  Company,
shall be in the minimum  amount of $100,000 and may be in  increments of $10,000
in  excess  thereof  but  shall  not  exceed  $1,500,000.   Notwithstanding  the
foregoing,  the Company and the Investors may by mutual  agreement  from time to
time provide for a greater Investment Amount per Call.

      Section 2.4       Closings.

               (a) With  respect  to the sale of the  Initial  Shares  (i) on or
before the Initial  Closing Date, the Company shall deliver to the Investors two
or more certificates  aggregating a total of 20,000 shares of Preferred Stock to
be purchased by the Investors  pursuant to Section 2.2,  registered in the names
of the  Investors as designated in writing by the Investors or, at an Investor's
option,  deposit  such  certificates  into such  account or accounts  previously
designated  by the Investor  and (ii) on or before the Initial  Closing Date the
Investors  shall  deliver or cause to be  delivered to the Company the amount of
$2,000,000  by wire  transfer  of  immediately  available  funds  to one or more
accounts designated by the Company.

               (b) With respect to each Closing  relating to Optional Shares (i)
concurrently with delivery of the Optional Purchase Notice to the Investors, the
Company  shall  deliver to the Escrow  Agent for deposit into escrow one or more
certificates  representing the number of shares to be purchased by the Investors
pursuant  to  Section  2.3,  such  shares to be  registered  in the names of the



                                       5
<PAGE>

Investors as designated in writing by the Investors or, at an Investor's option,
deposited in such account or accounts as previously  designated by the Investor,
(ii) on or before the Closing Date,  the  Investors  shall deliver to the Escrow
Agent for deposit  into  escrow the  Investment  Amount by wire  transfer to the
account  designated in the Escrow Agreement and (iii) following  delivery of the
Investment  Amount by the  Investors,  the Escrow  Agent  shall be  directed  to
deliver the certificates  representing the shares described in clause (i) to the
Investors and release the Investment Amount to the Company.

               (c) In addition,  on or prior to each Closing  Date,  each of the
Company and the Investors shall deliver all documents,  instruments and writings
required to be delivered or  reasonably  requested by either of them pursuant to
this  Agreement in order to implement and effect the  transactions  contemplated
herein.  Delivery of  certificates to escrow shall occur three (3) business days
following the Effective  Date or Call Date, as  applicable.  Payment of funds to
the Company shall occur out of escrow on the business day  following  receipt of
the related stock certificates,  concurrently with delivery of such certificates
to the Investors.

      Section 2.5  Mechanics of Exercise Relating to Optional Shares.

               (a) Delivery of Optional  Purchase Notice. At any time during the
Commitment  Period,  the Company may deliver  written  notices to the  Investors
(each such notice  hereinafter  referred to as an  "Optional  Purchase  Notice")
setting  forth the  Investment  Amount,  subject to the  limitations  imposed by
Sections  2.3 and 3.2  herein,  which the  Company  proposes  to draw down.  Any
Optional Purchase Notice shall be revocable within three (3) business days after
delivery to the Investors at the Company's  option.  The Company may not deliver
an Optional  Purchase Notice to the Investors if the events described in Section
2.6 occur or if the conditions  set forth in Article III are not  satisfied.  If
any of the events  described  in Section 2.6 occur on or after the date on which
an  Optional  Purchase  Notice  is  given,  but  prior  to  the  closing  of the
transaction on the Closing Date associated with such Optional  Purchase  Notice,
or if the  conditions  set  forth  in  Section  2.3(a)  or  Article  III are not
satisfied as of the Closing Date (subject to any extension as mutually agreed by
the Company and the  Investors),  such Optional  Purchase  Notice shall be null,
void and of no further force or effect.

               (b) Date of  Delivery of Optional  Purchase  Notice.  An Optional
Purchase Notice shall be deemed  delivered on (i) the Trading Day it is received
by facsimile or otherwise by the  Investors if such notice is received  prior to
5:00 P.M. Chicago time, or (ii) the immediately  succeeding Trading Day if it is
received by facsimile or otherwise  after 5:00 P.M.  Chicago  time.  No Optional
Purchase  Notice may be delivered or deemed  delivered,  on a day which is not a
Trading Day.

      Section 2.6  Termination  or  Suspension  of  Investment  Obligation.  The
Investors shall not be required to purchase any Optional Shares from the Company
on any Closing Date nor may an Optional Purchase Notice be delivered at any time
during  the  Commitment  Period  that there  shall  exist any one or more of the
following:   (i)  the  withdrawal  of  the  effectiveness  of  the  Registration
Statement,  (ii) the Company's  failure to satisfy in all material  respects the
requirements  in  Section  3.2,  or (iii) any  failure  or  interruption  in the
compliance in all material  respects with the  Company's  covenants  provided in
Article VI;  provided,  however that the obligation of the Investors to purchase
Optional  Shares shall be terminated  (including  with respect to a Closing Date
which has not yet  occurred)  in the event that (x) there  shall  occur any stop
order or suspension of the effectiveness of the Registration Statement,  for any



                                       6
<PAGE>

reason other than as a result of subsequent  corporate  developments which would
require such Registration Statement to be amended to reflect such event in order
to maintain its compliance  with the disclosure  requirements  of the Securities
Act, or (y) the Company  shall at any time fail to comply with the  requirements
of Sections 6.3, 6.4, 6.5 or 6.6.

               Section 2.7  Commitment Fee.

               (a) On the Initial  Closing  Date,  the Company will issue to the
Investors  warrants,  exercisable  beginning on the eleventh  (11th) Trading Day
following the Effective Date  (collectively the "Warrants") and then exercisable
at any time over the  following  three year period,  to purchase an aggregate of
500,000 shares of Common Stock at the following prices:  (i) 250,000 shares at a
price of $6.00 per share, and (ii) 250,000 shares at a price of $7.00 per share.
The shares of Common Stock to be issued upon  exercise of the Warrants  shall be
registered for resale on the Registration Statement referenced in Section 3.2(a)
herein.  The resale by the  Investors of Common Stock  issuable upon exercise of
the  Warrants  shall  be  subject  to  a  registration   rights  agreement  (the
"Registration  Rights Agreement") to be entered into between the Company and the
Investors on the Initial Closing Date.

               (b) If the  Minimum  Drawdown  is not drawn  down by the  Company
during the Commitment Period pursuant to this Agreement, the Company shall issue
additional  three (3) year  warrants to the  Investors to purchase an additional
200,000  shares in the  aggregate  at the  greater  of the  Market  Price of the
Company's  Common  Stock on the last  Trading Day of the  Commitment  Period and
$5.00 per share of Common Stock,  the issuance of which shall be the sole remedy
of the Investors for the Company's failure to effect the Minimum Drawdown.  Such
additional  warrants  shall be subject to the same terms and  conditions  as the
Warrants.  Each of the  Warrants  shall  be in  form  and  substance  reasonably
acceptable to the Company and the Investors. The Company agrees that a breach of
its obligations under this Section 2.7(b) could cause the Investors  irreparable
injury and that  monetary  damages  may not be an  adequate  remedy for any such
breach.  In the event of a breach or  threatened  breach by the  Company of this
Section 2.7(b),  the Company agrees that the Investors are entitled to equitable
relief in any court of competent jurisdiction,  including the remedy of specific
performance, in addition to all other remedies available to the Investors at law
or in equity.  Notwithstanding anything to the contrary set forth herein, in the
event that the Investors are not obligated to purchase Optional Shares by reason
of the  failure of the  Company to satisfy  the  condition  set forth in Section
3.2(f)  hereof,  the Company  shall be relieved of its  obligation  to issue the
additional warrants pursuant to this Section 2.7(b).


                                   ARTICLE III
                              Conditions to Closing

      Section 3.1  Conditions  Precedent  to the  Obligations  to Issue and Sell
Stock by the Company and to Purchase Stock by the Investors.

               (a) Conditions Precedent to Company's Obligation.  The obligation
hereunder of the Company to issue and sell Initial  Shares,  Holdback Shares and



                                       7
<PAGE>

Optional  Shares to the  Investors  incident  to each  Closing is subject to the
satisfaction,  at or before each such  Closing,  of each of the  conditions  set
forth below.

                        (i)  Accuracy  of  the  Investors'  Representations  and
      Warranties.  The  representations and warranties of the Investors shall be
      true and correct in all material respects as of the date of this Agreement
      and as of the date of each Closing as though made at each such time.

                 (ii)  Performance  by the Investors.  The Investors  shall have
      performed,  satisfied  and  complied  in all  material  respects  with all
      covenants,  agreements  and  conditions  required by this  Agreement to be
      performed, satisfied or complied with by the Investors at or prior to such
      Closing.

                        (iii)  No  Injunction.  No  statute,  rule,  regulation,
      executive  order,  decree,  ruling or injunction  shall have been enacted,
      entered, promulgated or endorsed by any court or governmental authority of
      competent jurisdiction which, in the reasonable opinion of the Company and
      its legal counsel,  prohibits or materially  adversely  affects any of the
      transactions  contemplated by this Agreement, and no proceeding shall have
      been  commenced  which may have the effect of  prohibiting  or  materially
      adversely   affecting  any  of  the  transactions   contemplated  by  this
      Agreement.

               (b)  Conditions  Precedent  to the  Investors'  Obligations.  The
obligation  hereunder of the Investors to purchase  Initial Shares is subject to
the  satisfaction,  at or  before  the  Initial  Closing  Date,  of  each of the
conditions set forth below:

                        (i)  Accuracy  of  the  Company's   Representations  and
      Warranties.  The  representations  and  warranties of the Company shall be
      true and correct in all material  respects as of the Initial  Closing Date
      as though  made at such time with  respect to all  periods,  and as to all
      events and  circumstances  occurring  or  existing  to and  including  the
      Initial Closing Date.

                        (ii) Performance by the Company.  The Company shall have
      performed,  satisfied  and  complied  in all  material  respects  with all
      covenants,  agreements  and  conditions  required by this  Agreement to be
      performed,  satisfied  or complied  with by the Company at or prior to the
      Initial Closing Date.

                        (iii)  No  Injunction.  No  statute,  rule,  regulation,
      executive  order,  decree,  ruling or injunction  shall have been enacted,
      entered, promulgated or endorsed by any court or governmental authority of
      competent jurisdiction which prohibits or materially adversely affects any
      of the  transactions  contemplated  by this  Agreement,  and no proceeding
      shall  have been  commenced  which may have the effect of  prohibiting  or
      materially  adversely  affecting any of the  transactions  contemplated by
      this Agreement.

                        (iv)  Adverse  Changes.  Since June 30,  1997,  no event
      which had or is reasonably  likely to have a Material  Adverse  Effect (as
      that term is defined in Section 5.5 hereof) has occurred.



                                       8
<PAGE>

                        (v) Legal Opinions.  The Company shall have caused to be
      delivered to the Investors an opinion of the Company's independent counsel
      in form and  substance  reasonably  acceptable  to the Investors and their
      counsel.

                        (vi)  Officer's  Certificate.  The  Company  shall  have
      delivered to the Investors a certificate  dated as of the Initial  Closing
      Date  executed  by an  executive  officer of the Company and to the effect
      that all the conditions to such Closing have been satisfied as at the date
      of each such certificate.

                        (viii)  Security  and  Pledge  Agreements.  In  order to
      secure  performance of the Company's  obligations under Section 6.10(b) of
      this  Agreement,  the Company shall have  delivered or caused to have been
      delivered to the Investors (A) a Security and Pledge Agreement in form and
      substance  satisfactory  to the  Investors  pursuant  to which the Company
      grants to the Investors a security interest in all of its assets;  (B) one
      or more  Financing  Statements on Form UCC-1 showing the Company as Debtor
      and the Investors as Secured  Parties and evidencing the grant of security
      described in (A) hereof; and (C) one or more Pledge Agreements in form and
      substance  satisfactory  to the Investors  executed by one or more current
      stockholders  of the  Company and  granting  to the  Investors a perfected
      security interest in 2,000,000 shares of Common Stock of the Company.

                        (ix) Other.  The Investors  shall have received and been
      reasonably  satisfied with such other  certificates and documents as shall
      have been reasonably requested by the Investors in order for the Investors
      to confirm the Company's  satisfaction of the conditions set forth in this
      Agreement.

      Section 3.2 Conditions Precedent to the Right of the Company to Deliver an
Optional  Purchase Notice and the Obligation of the Investors to Purchase Stock.
The  right of the  Company  to  deliver  an  Optional  Purchase  Notice  and the
obligation  of the  Investors  hereunder to acquire and pay for Optional  Shares
incident  to a  Closing  for the sale and  purchase  of  Optional  Shares or the
Holdback Shares is subject to the satisfaction,  on the date of delivery of such
Optional  Purchase Notice and on the applicable  Closing Date (each a "Condition
Satisfaction Date") of each of the following conditions.

               (a)      Registration of the Common Stock with the SEC.

                        (i)  The  Company  shall  have  filed  with  the  SEC  a
      registration  statement  on Form S-1 or  otherwise  appropriate  form (the
      "Registration  Statement")  for  the  registration  of the  resale  by the
      Investors  of  Common  Stock to be  acquired  pursuant  to this  Agreement
      (including  Common  Stock to be issued upon  conversion  of the  Preferred
      Stock and upon exercise of the Warrants)  under the Securities  Act, which
      Registration  Statement  shall have been declared  effective by the SEC on
      the  Effective  Date,  no later than 120 days  subsequent  to the  Initial
      Closing  Date,  and no stop  order  or  suspension  or  withdrawal  of the
      effectiveness of or with respect to any such registration statement or any
      other suspension of the use of any such registration  statement or related
      prospectus  shall  have been  issued  by the SEC or any  state  securities
      commission  during the  Commitment  Period;  and the  Company  shall be in



                                       9
<PAGE>

      compliance  in all material  respects  with the terms of the  Registration
      Rights Agreement.

                        (ii)  The  Company  shall  have  filed  with  the  SEC a
      registration  statement on Form 10 or otherwise  appropriate  form for the
      registration  of the Company's  Common Stock  pursuant to Section 12(g) of
      the Exchange Act, which  registration  statement  shall have been declared
      effective  by the SEC no later  than 120 days  subsequent  to the  Initial
      Closing  Date,  and no stop  order  or  suspension  or  withdrawal  of the
      effectiveness of or with respect to any such registration statement or any
      other suspension of the use of any such registration  statement or related
      prospectus  shall  have been  issued  by the SEC or any  state  securities
      commission during the Commitment Period.

                        (iii) The Company shall have filed a listing application
      for the Common Stock with the American Stock Exchange or another Principal
      Market,  have been approved for listing and trading of the Common Stock on
      the Principal Market and commenced trading on the Principal Market.

               (b) Effective Registration Statement.  The Registration Statement
shall have  previously  become  effective  and shall  remain  effective  on each
Closing Date and for so long as the Investors hold any shares of Preferred Stock
or Common  Stock and (i)  neither  the  Company  nor the  Investors  shall  have
received  notice  that the SEC has  issued or intends to issue a stop order with
respect to the Registration Statement or that the SEC otherwise has suspended or
withdrawn the effectiveness of the Registration Statement, either temporarily or
permanently, or intends or has threatened to do so, and (ii) no other suspension
of the use of the  Registration  Statement or prospectus shall exist pursuant to
the Registration Rights Agreement.

               (c) Accuracy of the Company's Representations and Warranties. The
representations  and  warranties of the Company shall be true and correct in all
material  respects  as of each  Closing  Date as  though  made at each such time
(except for representations and warranties  specifically made as of a particular
date) with  respect  to all  periods,  and as to all  events  and  circumstances
occurring or existing to and  including  each Closing Date  (provided,  however,
that  if  the  Investors   are  aware  of  any   inaccuracy  or  breach  of  any
representation  or warranty,  the Investors shall give written notice thereof to
the Company.

               (d) Performance by the Company. The Company shall have performed,
satisfied and complied in all material  respects with all covenants,  agreements
and conditions required by this Agreement to be performed, satisfied or complied
with by the Company at or prior to each Closing Date (provided, however, that if
the  Investors  are aware of any failure of  compliance  by the Company with any
such covenant,  agreement or condition,  the Investors shall give written notice
thereof to the Company.

               (e) No Injunction. No statute, rule, regulation, executive order,
decree,  ruling or injunction shall have been enacted,  entered,  promulgated or
endorsed by any court or governmental  authority of competent jurisdiction which
prohibits or materially  adversely affects any of the transactions  contemplated
by this  Agreement,  and no proceeding  shall have been commenced which may have



                                       10
<PAGE>

the  effect  of  prohibiting  or  materially  adversely  affecting  any  of  the
transactions contemplated by this Agreement.

               (f) Adverse  Changes.  Since June 30, 1997, no event which had or
is reasonably  likely to have a Material Adverse Effect (as that term is defined
in Section 5.5 hereof) has occurred.

               (g) No Suspension of Trading In or Delisting of Common Stock. The
trading  of the  Common  Stock  shall not have been  suspended  by the SEC,  the
Principal Market or the National  Association of Securities  Dealers,  Inc. (the
"NASD") and the Common  Stock shall have been  approved for listing or quotation
on and shall not have been delisted from the Principal  Market.  The issuance of
shares of Preferred Stock with respect to the applicable  Closing, if any, shall
not violate the shareholder approval requirements of the Principal Market.

               (h) Legal Opinions. The Company shall have caused to be delivered
to the  Investors,  (i) within five (5) Trading Days prior to the effective date
of the Registration Statement and (ii) to the extent provided by Section 3.3, an
opinion of the Company's  independent  counsel in form and substance  reasonably
acceptable  to the  Investors  and their  counsel,  addressed  to the  Investors
stating,  inter alia,  that nothing shall have come to such counsel's  attention
that  causes  such  counsel  to  believe  that the  Registration  Statement  (if
applicable,  as amended to the date  thereof)  contains an untrue  statement  of
material fact or omits a material fact required to make the statements contained
therein, not misleading or that the underlying prospectus (if applicable,  as so
amended or supplemented)  contains an untrue statement of material fact or omits
a material fact required to make the statements  contained therein,  in light of
the  circumstances in which they were made, not misleading,  except with respect
to the  financial  statements  and the notes thereto and the schedules and other
financial and statistical data derived  therefrom in the Registration  Statement
or the Prospectus, as to which such counsel shall express no opinion;  provided,
however,  that in the event  that such an  opinion  cannot be  delivered  by the
Company's  independent  counsel to the  Investors,  the Company  shall  promptly
revise the  Registration  Statement  and shall not deliver an Optional  Purchase
Notice.  If an Optional  Purchase Notice shall have been delivered in good faith
without  knowledge by the Company that an opinion of independent  counsel cannot
be  delivered  as  required,  the Company may  postpone  such Closing Date for a
period of up to five (5) Trading  Days until such an opinion is delivered to the
Investors  (or  such  Closing  shall  otherwise  be  canceled).   The  Company's
independent  counsel shall also deliver to the Investors on the Initial  Closing
Date an opinion in form and  substance  satisfactory  to the Investors and their
counsel addressing, among other things, corporate matters and the exemption from
registration  under the  Securities Act of the issuance of the Initial Shares by
the Company to the Investors under this Agreement.

               (i) Officer's  Certificate.  The Company shall have  delivered to
the  Investors,  on each Closing  Date, a  certificate  dated as of such Closing
Date, executed by an executive officer of the Company and to the effect that all
the  conditions to such Closing have been  satisfied as at the date of each such
certificate.

               (j)  Due  Diligence.  No  dispute  between  the  Company  and the
Investors  shall  exist  pursuant  to  Section  3.3  as to the  adequacy  of the
disclosures contained in the Registration Statement.




                                       11
<PAGE>

               (k) Timely Issuance of Common Stock Upon Conversion.  The Company
shall have issued all shares of Common Stock for which it  therefore  shall have
received appropriate Conversion Notices from the Investors.

               (l) Escrow Agreement.  The Company,  Deere Park, as agent for the
Investors,  and the Escrow Agent shall have entered into an Escrow  Agreement in
form and substance reasonably satisfactory to all parties thereto.

               (m)  Other.  On each  Closing  Date,  the  Investors  shall  have
received  and  been  reasonably  satisfied  with  such  other  certificates  and
documents as shall have been reasonably  requested by the Investors in order for
the Investors to confirm the Company's  satisfaction of the conditions set forth
in Section 3.2.

      Section 3.3 Due Diligence  Review.  The Company  shall make  available for
inspection and review by the Investors,  advisors to and  representatives of the
Investors (who may or may not be affiliated with the Investors), any underwriter
participating  in any  disposition  of Common  Stock on behalf of the  Investors
pursuant to the  Registration  Statement,  any such  registration  statement  or
amendment  or  supplement  thereto or any blue sky,  NASD or other  filing,  all
financial and other  records,  all SEC Documents and other filings with the SEC,
and all other  corporate  documents  and  properties  of the  Company  as may be
reasonably  necessary  for the purpose of such review,  and cause the  Company's
officers,  directors  and  employees to supply all such  information  reasonably
requested by the Investors or any such representative, advisor or underwriter in
connection with such Registration Statement (including,  without limitation,  in
response to all questions and other  inquiries  reasonably  made or submitted by
any of them),  prior to and from time to time after the filing and effectiveness
of the Registration Statement for the sole purpose of enabling the Investors and
such representatives, advisors and underwriters and their respective accountants
and attorneys to conduct  initial and ongoing due diligence  with respect to the
Company to confirm the accuracy of the Registration Statement.

               The Company  shall not  disclose  non-public  information  to the
Investors,  advisors to or  representatives  of the  Investors  unless  prior to
disclosure of such information the Company  identifies such information as being
non-public   information   and  provides  the   Investors,   such  advisors  and
representatives  with the  opportunity  to  accept  or  refuse  to  accept  such
non-public information for review. The Company may, as a condition to disclosing
any  non-public  information  hereunder,  require the  Investors'  advisors  and
representatives  to enter into a  confidentiality  agreement in form  reasonably
satisfactory to the Company and the Investors.

               Nothing  herein shall require the Company to disclose  non-public
information to the Investors, their respective advisors or representatives,  and
the Company  represents that it does not disseminate  non-public  information to
any investor who purchases stock in the Company in a public  offering,  to money
managers or to securities  analysts,  provided,  however,  that  notwithstanding
anything  herein to the contrary,  the Company will,  as  hereinabove  provided,
immediately  notify  the  advisors  and  representatives  of the  Investors  and
underwriters, if any, of any event or the existence of any circumstance (without
any  obligation  to disclose the  specific  event or  circumstance)  of which it
becomes aware,  constituting non-public information (whether or not requested of
the Company specifically or generally during the course of due diligence by such
persons or entities),  which, if not disclosed in the prospectus included in the




                                       12
<PAGE>

Registration  Statement  would  cause  such  prospectus  to  include a  material
misstatement  or to omit a material fact required to be stated  therein in order
to make the statements therein, in light of the circumstances in which they were
made, not misleading.  Nothing  contained in this Section 3.3 shall be construed
to mean that such  persons or entities  other than the  Investors  (without  the
written  consent of the Investors prior to disclosure of such  information)  may
not obtain  non-public  information in the course of conducting due diligence in
accordance with the terms of this Agreement and nothing herein shall prevent any
such persons or entities from  notifying the Company of their opinion that based
on such due  diligence  by such  persons  or  entities,  that  the  Registration
Statement  contains an untrue  statement of a material  fact or omits a material
fact  required to be stated in the  Registration  Statement or necessary to make
the statements  contained  therein,  in light of the circumstances in which they
were  made,  not  misleading;  provided,  however,  that in no event  shall  the
Investors'  advisors or representatives  disclose to the Investors the nature of
the specific event or  circumstances  constituting  any  non-public  information
discovered  by such  advisors  or  representatives  in the  course  of their due
diligence  (without the written  consent of the Investors prior to disclosure of
such information).

               The Investors'  advisers or  representatives  shall make complete
disclosure to the Investors'  independent counsel of all events or circumstances
constituting   non-public   information   discovered   by   such   advisors   or
representatives in the course of their due diligence upon which such advisors or
representatives  form the opinion that the  Registration  Statement  contains an
untrue  statement  of a material  fact or omits a material  fact  required to be
stated  in the  Registration  Statement  or  necessary  to make  the  statements
contained  therein,  in the light of the  circumstances in which they were made,
not  misleading.  Upon receipt of such  disclosure,  the Investors'  independent
counsel shall consult with the Company's independent counsel in order to address
the concern  raised as to the existence of a material  misstatement  or omission
and to discuss  appropriate  disclosure with respect thereto. In the event after
such  consultation  the  Investors'   independent   counsel  believes  that  the
Registration  Statement contains an untrue statement of a material fact or omits
a material fact required to be stated in the Registration Statement or necessary
to make the statements contained therein, in light of the circumstances in which
they were  made,  not  misleading,  (x) the  Company  shall file with the SEC an
amendment  to the  Registration  Statement  responsive  to such  alleged  untrue
statement or omission and provide the Investors, as promptly as practicable with
copies of the Registration Statement and related prospectus,  as so amended, (y)
if the Company  disputes the  existence  of any such  material  misstatement  or
omission,  (i) the Company's  independent  counsel shall provide the  Investors'
independent  counsel  with an opinion  stating  that  nothing  has come to their
attention that would lead them to believe that the Registration Statement or the
related prospectus,  as of the date of such opinion contains an untrue statement
of a  material  fact or omits a  material  fact  required  to be  stated  in the
Registration  Statement  or the  related  prospectus  or  necessary  to make the
statements  contained therein,  in light of the circumstances in which they were
made, not  misleading and (ii) in the event the dispute  relates to the adequacy
of  financial  disclosure  and  the  Investors  shall  reasonably  request,  the
Company's  independent  auditors shall provide to the Company a letter outlining
the  performance  of such  "agreed  upon  procedures"  as  shall  be  reasonably
requested by the Investors  and the Company  shall provide the Investors  with a
copy of such letter,  or (z) if the Company  disputes the  existence of any such
material  misstatement  or  omission,  and the dispute  relates to the timing of
disclosure of a material event and the Company's  independent  counsel is unable
to provide the opinion  referenced  in clause (y) above to the  Investors,  then
this Agreement shall be suspended for a period of up to thirty (30) days, at the



                                       13
<PAGE>

end of which,  if the dispute  still exists  between the  Company's  independent
counsel and the  Investors'  independent  counsel,  the Company shall either (i)
amend  the  Registration  Statement  as  provided  above,  (ii)  provide  to the
Investors the Company's  independent counsel opinion and a copy of the letter of
the Company's  independent  auditors  referenced  above, or (iii) this Agreement
shall be suspended for an additional period of up to thirty (30) days; provided,
however,  that at the end of such sixty (60) day period,  if the  dispute  still
exists between the Company's independent counsel and the Investors'  independent
counsel,  the  Company  shall  either (i) amend the  Registration  Statement  as
provided  above,  (ii)  provide  the  Company's   independent   counsel  opinion
referenced above, or (iii) the obligation of the Investors to purchase shares of
Preferred Stock or Common Stock pursuant to this Agreement shall terminate.


                                   ARTICLE IV
                   Representations and Warranties of Investors

      Each of the Investors represents and warrants to the Company that:

      Section 4.1 Intent.  The Investors  are entering  into this  Agreement for
their own account and the Investors have no present arrangement  (whether or not
legally  binding) at any time to sell the Preferred  Stock or Common Stock to or
through  any  person  or  entity;   provided,   however,   that  by  making  the
representations  herein,  the Investors do not agree to hold the Preferred Stock
or any Common Stock issued to such  Investors or received upon the conversion of
the  Preferred  Stock or the  exercise  of the  Warrant for any minimum or other
specific term and reserves the right to dispose of the  Preferred  Stock and the
Common Stock at any time in accordance  with federal and state  securities  laws
applicable to such disposition.

      Section 4.2 Sophisticated and Accredited Investors.  Each of the Investors
is a sophisticated investor (as described in Rule 506(b)(2)(ii) of Regulation D)
and an accredited  investor (as defined in Rule 501 of  Regulation  D), and each
Investor  has such  experience  in business  and  financial  matters  that it is
capable of evaluating  the merits and risks of an investment in Preferred  Stock
and Common Stock.  Each Investor  acknowledges  that an investment in the equity
securities  of the Company is  speculative  and  involves a high degree of risk.
Each  Investor  acknowledges  that the  shares of  Preferred  Stock to be issued
pursuant to this Agreement are "restricted securities" within the meaning of the
Securities Act and the rules and regulations  promulgated thereunder and may not
be  resold in the  absence  of an  effective  registration  statement  under the
Securities Act or an available  exemption  from the Securities Act  registration
requirements.

      Section 4.3 Authority. This Agreement has been duly authorized and validly
executed and delivered by the Investors and is a valid and binding  agreement of
the Investors  enforceable against them in accordance with its terms, subject to
applicable  bankruptcy,  insolvency,  or similar laws  relating to, or affecting
generally  the  enforcement  of,  creditors'  rights  and  remedies  or by other
equitable principles of general application.

      Section 4.4 Not an Affiliate.  Neither Investor is an officer, director or
"affiliate"  (as that term is defined in Rule 405 of the Securities  Act) of the
Company.



                                       14
<PAGE>

      Section 4.5 Organization and Standing.  Deere Park represents and warrants
that it is a corporation duly organized,  validly existing, and in good standing
under the laws of the state of Illinois. ProFutures represents and warrants that
it is a  limited  partnership  duly  organized,  validly  existing  and in  good
standing under the laws of the state of Delaware.

      Section 4.6  Absence of  Conflicts.  The  execution  and  delivery of this
Agreement and any other document or instrument executed in connection  herewith,
and the consummation of the transactions  contemplated  thereby,  and compliance
with the  requirements  thereof,  will not  violate any law,  rule,  regulation,
order, writ, judgment,  injunction,  decree or award binding on an Investor,  or
the provision of any  indenture,  instrument or agreement to which Investor is a
party or is subject,  or by which an Investor or any of its assets is bound,  or
conflict  with or  constitute a material  default  thereunder,  or result in the
creation or imposition of any lien pursuant to the terms of any such  indenture,
instrument or agreement, or constitute a breach of any fiduciary duty owed by an
Investor to any third party, or require the approval of any  third-party  (which
has not been obtained) pursuant to any material contract, agreement, instrument,
relationship or legal obligation to which an Investor is subject or to which any
of its assets, operations or management may be subject.

      Section 4.7 Disclosure; Access to Information. Investors have received all
documents,  records,  books  and  other  information  pertaining  to  Investors'
investment in the Company that have been requested by Investors.

      Section 4.8 Manner of Sale. At no time were  Investors  presented  with or
solicited  by or through any leaflet,  public  promotional  meeting,  television
advertisement or any other form of general solicitation or advertising.


                                    ARTICLE V
                  Representations and Warranties of the Company

      The Company represents and warrants to the Investors that:

      Section  5.1  Company  Status.  The Company  will take all  necessary  and
appropriate action to have registered its Common Stock pursuant to Section 12(b)
or 12(g) of the Exchange Act and to remain in full compliance with all reporting
requirements  of the Exchange  Act, and the Company will take all  necessary and
appropriate  action to meet and  maintain all  requirements  for the initial and
continued  listing or quotation of its Common Stock on the Principal  Market. As
of the date hereof,  the Company expects that the Principal  Market shall be the
American Stock Exchange.

      Section  5.2  Financial  Statements.  The  Company  has  furnished  to the
Investors  its audited  consolidated  financial  statements  for the fiscal year
ended  December 31, 1996,  and the three month period ended March 31, 1997,  and
its unaudited  consolidated  balance sheet as of June 30, 1997, and consolidated
income  statement  for the six months  ended June 30, 1997.  All such  financial
statements  were prepared in conformity  with United States  generally  accepted
account  principles  applied  on a  consistent  basis  and  fairly  present  the
financial position,  results of operations and changes in financial condition of
the Company for the periods ended on the dates  thereof  (subject in the case of



                                       15
<PAGE>

the unaudited financial  statement,  to periodic and year-end adjustments and to
the absence of footnotes).

      Section 5.3 No General Solicitation in Regard to this Transaction. Neither
the Company nor any of its affiliates  nor any  distributor or any person acting
on its or their behalf has conducted any general  solicitation  (as that term is
used in Rule 502(c) of  Regulation  D) with  respect to any  Preferred  Stock or
Common  Stock,  nor have  they  made any  offers  or  sales of any  security  or
solicited  any offers to buy any  security  under any  circumstances  that would
require registration of the Preferred Stock or Common Stock under the Securities
Act.

      Section 5.4       Capitalization; Valid Issuance of Common Stock.

               (a) As of the date of this Agreement,  the Company has authorized
capitalization  consisting  of  100,000,000  shares of Common  Stock,  par value
$0.001 per share and 5,000,000  shares of Preferred  Stock,  par value $.001 per
share. As of September 15, 1997,  there were issued and  outstanding  19,957,253
shares of Common Stock and no issued and outstanding  shares of Preferred Stock.
Except for a  convertible  note in the  principle  amount of  $50,000  issued to
Listmart of Florida, Inc., there are no outstanding options,  warrants,  rights,
contracts,  commitments,  arrangements or  understandings,  whether  absolute or
contingent to subscribe for purchase or issue any shares of the capital stock of
the Company or any outstanding security or indebtedness convertible into capital
stock or exercisable or exchangeable therefore.

               (b) All of the outstanding  shares of Common Stock of the Company
have  been  duly and  validly  authorized  and  issued  and are  fully  paid and
nonassessable.  The shares of Common Stock to be issued upon the  conversion  of
the Preferred  Stock or which the Company may issue as Optional  Shares and upon
exercise of the Warrants have been duly reserved for issuance upon conversion of
Preferred Stock and exercise of the Warrants,  as the case may be. Upon issuance
of the Common Stock to the Investors pursuant to the conversion of the Preferred
Stock or exercise of the Warrant or  otherwise in  accordance  with the terms of
this Agreement, the Common Stock will be duly and validly issued, fully paid and
nonassessable.  The holders of  outstanding  Common Stock of the Company are not
and shall not be entitled to preemptive or other rights  afforded by the Company
or other rights  afforded by the Company to subscribe  for the capital  stock or
other  securities of the Company as a result of the sale of the Preferred  Stock
or Warrants to the Investors hereunder.

               (c) The Preferred Stock has been duly authorized and, when issued
in  accordance  with this  Agreement,  will be  validly  issued,  fully paid and
nonassessable  shares  of 5%  Convertible  Preferred  Stock,  with  no  personal
liability  attaching to the ownership  thereof and will be free and clear of all
liens, charges, restrictions,  claims and encumbrances imposed by or through the
Company except as set forth in the Registration Rights Agreement.

      Section 5.5       Organization and Qualification.

               (a) The Company is a corporation  duly  incorporated and existing
in good  standing  under the laws of the State of Nevada and each  subsidiary of
the Company is duly incorporated and existing in good standing under the laws of
the state of its organization.  The Company and each of its subsidiaries is duly



                                       16
<PAGE>

licensed or qualified to transact  business as a foreign  corporation  and is in
good  standing  in  each  jurisdiction  in  which  the  nature  of the  business
transacted  by it or the  character  of the  properties  owned or  leased  by it
requires such licensing or qualification,  other than those in which the failure
so to qualify would not have a Material Adverse Effect.  The Company and each of
its subsidiaries  has the requisite  corporate power to own their properties and
to carry  on  their  business  as now  being  conducted  and as  proposed  to be
conducted.

               (b) Except as listed on Schedule 5.5(b), (i) the Company does not
own of record or beneficially, directly or indirectly, (A) any shares of capital
stock or securities convertible into capital stock of any other corporation,  or
(B) any  participating  interest  in any  partnership,  joint  venture  or other
non-corporate  business  enterprise or (ii) control directly or indirectly,  any
other entity. The subsidiaries of the Company are listed on Schedule 5.5(b).

      Section 5.6 Authorization;  Enforcement. (i) The Company has the requisite
corporate  power and authority to enter into and perform this  Agreement and the
Registration Rights Agreement and to issue the Preferred Stock and the Warrants,
(ii) the execution, issuance and delivery of this Agreement and the Registration
Rights  Agreement by the Company and the  consummation by it of the transactions
contemplated  hereby and  thereby  have been duly  authorized  by all  necessary
corporate  action and no further consent or  authorization of the Company or its
Board of  Directors or  stockholders  is required  (other than such  stockholder
approval as may be required by the standards  imposed on companies listed on the
Principal Market) and (iii) this Agreement and the Registration Rights Agreement
have been duly  executed and delivered by the Company and  constitute  valid and
binding obligations of the Company enforceable against the Company in accordance
with its terms,  except as such  enforceability  may be  limited  by  applicable
bankruptcy,  insolvency, or similar laws relating to, or affecting generally the
enforcement of, creditors' rights and remedies or by other equitable  principles
of general application.

      Section  5.7  Corporate  Documents.  The  Company  has  furnished  or made
available or will furnish and make available  prior to the Initial  Closing Date
to the  Investors  true and  correct  copies  of the  Company's  Certificate  of
Incorporation,  as amended and in effect on the date hereof (the "Certificate"),
and the  Company's  By-Laws,  as amended  and in effect on the date  hereof (the
"By-Laws").

      Section 5.8 No Conflicts. The execution,  delivery and performance of this
Agreement by the Company and the consummation by the Company of the transactions
contemplated  hereby,  including without  limitation,  the issuance of Preferred
Stock and the  Warrants  do not and will not (i)  result in a  violation  of the
Company's  Certificate  of  Incorporation  or By-Laws or (ii) conflict  with, or
constitute  a default  (or an event  which with  notice or lapse of time or both
would  become a default)  under,  or give to others  any rights of  termination,
amendment, acceleration or cancellation of, any material agreement, indenture or
instrument to which the Company or any of its  subsidiaries is a party, or (iii)
result in a  violation  of any  federal,  state,  local or  foreign  law,  rule,
regulation,  order,  judgment or decree (including  federal and state securities
laws and regulations) applicable to the Company or any of its subsidiaries or by
which any property or asset of the Company or any of its  subsidiaries  is bound
or affected  (except for such  conflicts,  defaults,  terminations,  amendments,
accelerations, cancellations and violations as would not, individually or in the
aggregate,  have a Material  Adverse  Effect)  nor is the Company  otherwise  in



                                       17
<PAGE>

violation  of,  in  conflict  with or in  default  under  any of the  foregoing;
provided that, for purposes of the Company's  representations  and warranties as
to violations  of foreign law,  rule or  regulation  referenced in clause (iii),
such  representations  and warranties are made only to the best of the Company's
knowledge  insofar as the execution,  delivery and performance of this Agreement
by the  Company  and  the  consummation  by  the  Company  of  the  transactions
contemplated  hereby are or may be affected by the status of the Investors under
or pursuant to any such foreign law,  rule or  regulation).  The business of the
Company is not being conducted in violation of any law,  ordinance or regulation
of any governmental  entity,  except for possible violations which either singly
or in the  aggregate  do not and will not have a Material  Adverse  Effect.  The
Company is not required under federal, state or local law, rule or regulation to
obtain  any  consent,   authorization  or  order  of,  or  make  any  filing  or
registration with, any court or governmental  agency in order for it to execute,
deliver or perform any of its obligations under this Agreement or issue and sell
the Preferred  Stock or the Warrants in accordance  with the terms hereof (other
than any SEC, NASD or state securities  filings which may be required to be made
by the Company subsequent to any Closing,  and any registration  statement which
may be filed pursuant hereto and other than any shareholder approval required by
the rules  applicable  to companies  listed in the Principal  Market);  provided
that, for purposes of the representation  made in this sentence,  the Company is
assuming  and relying  upon the  accuracy of the  relevant  representations  and
agreements of the Investors herein.

      Section 5.9 Documents.  The Company has delivered or made available to the
Investors  true and complete  copies of the SEC Documents,  if any,  (including,
without limitation,  proxy information and solicitation materials).  The Company
has not provided to the Investors any information which, according to applicable
law, rule or regulation,  should have been disclosed  publicly prior to the date
hereof  by the  Company  but  which  has not  been  so  disclosed.  As of  their
respective  dates,  the SEC  Documents  complied and will comply in all material
respects with the requirements of the Securities Act or the Exchange Act, as the
case may be, and rules and  regulations  of the SEC  promulgated  thereunder and
other federal,  state and local laws,  rules and regulations  applicable to such
SEC  Documents,  and none of the SEC  Documents  contained  or will  contain any
untrue statement of a material fact or omitted to state a material fact required
to be stated  therein or necessary in order to make the statements  therein,  in
light of the  circumstances  under  which they were made,  not  misleading.  The
financial  statements of the Company  included in the SEC  Documents  comply and
will  comply as to form in all  material  respects  with  applicable  accounting
requirements  and the  published  rules  and  regulations  of the  SEC or  other
applicable rules and regulations with respect thereto. Such financial statements
have been and will be prepared in accordance with generally accepted  accounting
principles applied on a consistent basis during the periods involved (except (i)
as may be otherwise indicated in such financial  statements or the notes thereto
or (ii) in the case of unaudited interim statements,  to the extent they may not
include footnotes or may be condensed or summary  statements) and fairly present
in all material  respects the financial  position of the Company as of the dates
thereof and the results of operations  and cash flows for the periods then ended
(subject,  in the  case  of  unaudited  statements,  to  normal  year-end  audit
adjustments).

      Section 5.10 No Material Adverse Effect.  Since June 30, 1997, no Material
Adverse  Effect  has  occurred  or exists  with  respect  to the  Company or its
subsidiaries.



                                       18
<PAGE>

      Section 5.11 No Undisclosed Liabilities.  The Company and its subsidiaries
have no liabilities or obligations  which are material,  individually  or in the
aggregate,  and are not  disclosed  in the  financial  statements  described  in
Section 5.1 or following the  Company's  filing of the  Registration  Statements
described in Section  3.2., in SEC  Documents or otherwise  publicly  announced,
other  than  those  incurred  in the  ordinary  course of the  Company's  or its
subsidiaries'  respective  businesses  since the  filing of the  Company's  most
recent SEC Document,  and which,  individually  or in the  aggregate,  do not or
would not have a  Material  Adverse  Effect on the  Company  and upon any of its
subsidiaries.

      Section 5.12 No Undisclosed Events or Circumstances.  Since June 30, 1997,
no event or  circumstance  has occurred or exists with respect to the Company or
its  subsidiaries  or  their  respective  businesses,   properties,   prospects,
operations  or  financial  condition,  which,  under  applicable  law,  rule  or
regulation,  requires public disclosure or announcement prior to the date hereof
by the Company but which has not been so publicly  announced or disclosed in the
SEC Documents.

      Section 5.13 No Integrated  Offering.  Neither the Company, nor any of its
affiliates,  nor any  person  acting on its or their  behalf  has,  directly  or
indirectly,  made any offers or sales of any security or solicited any offers to
buy any security,  other than pursuant to this  Agreement,  under  circumstances
that would require registration of the Preferred Stock under the Securities Act.

      Section  5.14  Litigation  and Other  Proceedings.  Except as set forth in
Schedule  5.14,  there are no  lawsuits  or  proceedings  pending or to the best
knowledge of the Company  threatened,  against the Company,  nor has the Company
received  any written or oral notice of any such  action,  suit,  proceeding  or
investigation,  which could  reasonably  be expected to have a Material  Adverse
Effect on the  Company or which  could  reasonably  be  expected  to  materially
adversely affect the transactions contemplated by this Agreement.  Except as set
forth in Schedule 5.14, no judgment,  order, writ, injunction or decree or award
has been  issued  by or,  so far as is known by the  Company,  requested  of any
court,  arbitrator or governmental  agency which could reasonably be expected to
result in a Material  Adverse Effect on the Company or which could reasonably be
expected to materially  adversely affect the  transactions  contemplated by this
Agreement.


                                   ARTICLE VI
                            Covenants of the Company

      Section 6.1 Registration  Rights. The Registration  Rights Agreement shall
remain in full force and effect and the  Company  shall  comply in all  respects
with the terms thereof.

      Section  6.2  Reservation  of Common  Stock.  As of the date  hereof,  the
Company  has  reserved  and the  Company  shall  continue  to  reserve  and keep
available at all times,  free of preemptive  rights,  shares of Common Stock for
the purpose of enabling the Company to satisfy any obligation to issue shares of
its Common Stock incident to the conversion of the Preferred  Stock and incident
to the exercise of the Warrants and  otherwise in  accordance  with the terms of
this  Agreement;  such  amount of shares of Common  Stock to be  reserved  to be
calculated  based upon the minimum  purchase  price  therefor under the terms of
this  Agreement,  and assuming the full exercise of the Warrants.  The number of
shares so reserved  from time to time,  as  theretofore  increased or reduced as



                                       19
<PAGE>

hereinafter provided,  may be reduced by the number of shares actually delivered
hereunder and the number of shares so reserved shall be increased to reflect (a)
potential  increases in the Common Stock which the Company may  thereafter be so
obligated to issue by reason of  adjustments  to the purchase price therefor and
the  issuance  of the  Warrants  and (b) stock  splits and stock  dividends  and
distributions.

      Section 6.3 Listing of Common Stock.  The Company  hereby agrees to obtain
and maintain the listing of its Common Stock on a Principal Market,  and as soon
as  practicable  but in any event prior to the  commencement  of the  Commitment
Period  to list the  shares  of  Common  Stock  issuable  under  this  Agreement
(including Common Stock issuable upon conversion of Preferred Stock and exercise
of the  Warrant).  The Company  shall  undertake  its best efforts to obtain the
shareholder  approval,  if any,  referenced  in  Section  5.6  required  for the
issuance  of  Preferred  Stock under this  Agreement  within such time period as
shall not at any time preclude the Company from  providing an Optional  Purchase
Notice for the maximum Investment Amount provided by Section 2.2.

      Section 6.4 Exchange Act  Registration.  The Company will cause its Common
Stock to be  registered  under  Section 12(g) or 12(b) of the Exchange Act, will
comply in all respects with its reporting and filing obligations under said Act,
and, once registered,  will not take any action or file any document (whether or
not permitted by said Act or the rules  thereunder) to terminate or suspend such
registration  or to terminate or suspend its  reporting  and filing  obligations
under said Act.  The Company  will take all action to  continue  the listing and
trading  of its Common  Stock on the  Principal  Market  and will  comply in all
respects with the Company's  reporting,  filing and other  obligations under the
bylaws or rules of the NASD and the Principal Market.

      Section 6.5 Legends.  The  certificates  evidencing the Common Stock to be
issued to the  Investors  after the  Effective  Date upon the  conversion of the
Preferred Stock and the exercise of the Warrants or otherwise in accordance with
the terms of this  Agreement,  subject  to the  continued  effectiveness  of the
appropriate  registration statement,  shall be free of legends,  so-called "stop
transfer," or "stock transfer restrictions," or other restrictions upon transfer
by the  Investors  to a bona fide third party which is not an  affiliate  of the
Company.  Notwithstanding  the  absence  of such  legends or  restrictions,  the
Investors agree to comply with Securities Act prospectus  delivery  requirements
in any sale of Preferred Stock and Common Stock not made in compliance with Rule
144 or another available  exemption.  Immediately  following the Effective Date,
the Investors shall have the right to surrender  certificates  representing  the
any shares of Common  Stock  issued to the  Investors  as  contemplated  by this
Agreement in exchange for new certificates  free of legends,  "stop transfer" or
"stock transfer  restrictions,"  or other  restrictions  upon transfer,  and the
Company agrees to perform  whatever acts are reasonably  necessary to facilitate
such exchange on a timely basis.

      Section 6.6 Corporate Existence. The Company will take all steps necessary
to preserve and continue the corporate existence of the Company.

      Section 6.7  Additional  SEC  Documents.  The Company  will furnish to the
Investors upon request copies of all SEC Documents furnished or submitted to the
SEC.

      Section 6.8 Blackout Period.  (a) The Company will immediately  notify the
Investors  upon the  occurrence of any of the  following  events in respect of a



                                       20
<PAGE>

registration  statement or related prospectus in respect of an Equity Offerings;
(i) receipt of any request for  additional  information  by the SEC or any other
federal or state  governmental  authority  during the period of effectiveness of
the  registration  statement for amendments or  supplements to the  registration
statement  or  related  prospectus;  (ii) the  issuance  by the SEC or any other
federal  or state  governmental  authority  of any  stop  order  suspending  the
effectiveness of the registration statement or the initiation of any proceedings
for  that  purpose;  (iii)  receipt  of any  notification  with  respect  to the
suspension of the  qualification  or exemption from  qualification of any of the
Common Stock for sale in any  jurisdiction  or the  initiation or threatening of
any proceeding for such purpose; (iv) the happening of any event which makes any
statement  made in the  registration  statement  or  related  prospectus  or any
document  incorporated or deemed to be incorporated  therein by reference untrue
in any  material  respect or which  requires  the  making of any  changes in the
registration statement,  related prospectus or documents so that, in the case of
the  registration  statement,  it will not  contain  any untrue  statement  of a
material fact or omit to state any material  fact required to be stated  therein
or necessary to make the statements therein not misleading, and that in the case
of the  related  prospectus,  it will not  contain  any  untrue  statement  of a
material fact or omit to state any material  fact required to be stated  therein
or necessary to make the statements  therein,  in the light of the circumstances
under which they were made, not  misleading;  and (vi) the Company's  reasonable
determination  that a  post-effective  amendment to the  registration  statement
would be  appropriate;  and the Company  will  promptly  make  available  to the
Investors  any such  supplement  or  amendment  to the related  prospectus.  The
Company shall not deliver to the Investors any Optional  Purchase  Notice during
the continuation of any of the foregoing events.

      Section 6.9 Expectations  Regarding  Optional Purchase Notices.  Within 10
days after the commencement of each calendar quarter occurring subsequent to the
commencement  of the  Commitment  Period,  the Company  undertakes to notify the
Investors as to its reasonable  expectations  as to the dollar amount it intends
to raise during such calendar quarter,  if any, through the issuance of Optional
Purchase  Notices.  Such  notification  shall constitute only the Company's good
faith estimate and shall in no way obligate the Company to raise such amount, or
any amount, or otherwise limit its ability to deliver Optional Purchase Notices.
The  failure by the Company to comply  with this  provision  can be cured by the
Company's notifying the Investors at any time as to its reasonable  expectations
with respect to the current calendar quarter.

      Section 6.10 Penalties for Failure to Obtain or Maintain  Effectiveness of
Registration Statements.

           (a) In the event the Company fails to obtain the  effectiveness  of a
Registration  Statement  on or before  February 28, 1998 as set forth in Section
3.2(a) or the  effectiveness  of the  Registration  Statement  is suspended or a
current  prospectus meeting the requirements of Section 10 of the Securities Act
is not available for delivery by the  Investors  (such  suspension or failure of
delivery is referred to herein as a "suspension"),  the Company shall pay to the
Investors  within five (5) days following the end of each thirty (30) day period
following  the date by which such  Registration  Statement  was required to have
been  declared  effective  or  following  the date of  suspension,  in cash,  an
aggregate amount equal to $60,000 for the first 30 days such registration is not
declared  effective,  and an  aggregate  of  $120,000  per  each  30-day  period
thereafter.  All amounts  payable  hereunder  shall be paid to the  Investors by
cashier's check or wire transfer in immediately  available funds to such account
or accounts as shall be designated in writing by the Investors.



                                       21
<PAGE>

           (b) In the event the Company fails to obtain the  effectiveness  of a
Registration  Statement  within 210 days following the Initial Closing Date, the
Investors  for a period of 90 days  following  the  expiration  of such  210-day
period  shall  have a right  to sell to the  Company  and the  Company  shall be
obligated to purchase from the Investors the Initial  Shares at a price equal to
the Subscription  Price thereof plus accrued and unpaid dividends.  In the event
the Investors  exercise  such rights of sale,  the Company shall be obligated to
close the purchase of the Initial  Shares within 15 days after receipt of notice
of such exercise.  Performance of the Company's  obligations  under this Section
6.10(b)  will be secured by a Security  and Pledge  Agreement to be executed and
delivered  by the  Company  on the  Initial  Closing  Date  and by a  pledge  of
2,000,000 shares of Common Stock by certain stockholders of the Company pursuant
to a Pledge  Agreement to be executed and delivered by such  stockholders on the
Initial Closing Date.

      Section 6.11 Legal Fees and Expenses. The Company shall pay upon demand or
otherwise  reimburse the Investors  for all  reasonable  legal fees and expenses
incurred in connection with the transactions contemplated by this Agreement, the
Warrants and the Registration  Rights Agreement,  including  without  limitation
those incurred in connection with the negotiation,  drafting,  documentation and
closing thereof.

      Section 6.12 Amendment of Articles of Incorporation. Immediately following
the Initial  Closing,  the Company shall cause the Articles of  Incorporation of
the Company to be further  amended to conform the  Certificate of  Designations,
Preferences and Rights of the Series A Convertible  Preferred Stock to Exhibit A
attached hereto and made a part hereof.

                                   ARTICLE VII
                                     Legends

      Section 7.1 Legends. The Initial Shares, the Holdback Shares, subsequently
issued  Preferred  Stock and each  Warrant will bear the  following  legend (the
"Legend"):

                  THESE SECURITIES HAVE NOT BEEN REGISTERED UNDER
                  THE  SECURITIES  ACT OF 1933,  AS AMENDED  (THE
                  "SECURITIES  ACT"),  OR  ANY  STATE  SECURITIES
                  LAWS.  THEY MAY NOT BE SOLD OR OFFERED FOR SALE
                  EXCEPT  PURSUANT TO AN  EFFECTIVE  REGISTRATION
                  STATEMENT  AS  TO  THE  SECURITIES   UNDER  THE
                  SECURITIES   ACT  AND  ANY   APPLICABLE   STATE
                  SECURITIES LAWS OR AN APPLICABLE EXEMPTION FROM
                  SUCH REGISTRATION REQUIREMENTS.

               Upon the execution and delivery hereof, the Company is issuing to
the  transfer  agent  for its  Preferred  Stock  and  Common  Stock  (and to any
substitute or  replacement  transfer  agent for its  Preferred  Stock and Common
Stock  coterminous  with the  Company's  appointment  of any such  substitute or
replacement transfer agent) irrevocable instructions. Such instructions shall be
irrevocable  by the Company from and after the date hereof or from and after the
issuance  thereof to any such  substitute or replacement  transfer agent, as the
case may be, except as otherwise  expressly provided in the Registration  Rights



                                       22
<PAGE>

Agreement.  It is the  intent  and  purpose of such  instructions,  as  provided
therein,  to require the transfer agent for the Preferred Stock and Common Stock
from time to time upon  transfer  of  Preferred  Stock and  Common  Stock by the
Investors to issue certificates evidencing Preferred Stock and Common Stock free
of the Legend during the following periods and under the following circumstances
and without  consultation  by the transfer agent with the Company or its counsel
and without the need for any further advice or instruction or  documentation  to
the transfer agent by or from the Company or its counsel or the Investors:

               (a) At any time after the  Effective  Date:  (i)  incident to the
conversion  of shares of Preferred  Stock;  (ii) incident to the exercise of any
Warrant;  or (iii) upon any  surrender  of one or more  certificates  evidencing
Common  Stock  which  bear the  Legend,  to the extent  accompanied  by a notice
requesting the issuance of new certificates  free of the Legend to replace those
surrendered; and

               (b) At any time upon any  surrender  of one or more  certificates
evidencing  Preferred Stock or Common Stock which bear the Legend, to the extent
accompanied by a notice  requesting the issuance of new certificates free of the
Legend to replace those surrendered and containing  representations that (i) the
Investor has a bona fide intention to dispose of such stock pursuant to Rule 144
under the Securities Act or is otherwise  permitted to dispose  thereof  without
limitation  as to amount or manner of sale  pursuant  to Rule  144(k)  under the
Securities Act; or (ii) the Investor has sold, pledged or otherwise  transferred
or agreed to sell,  pledge or  otherwise  transfer  such stock in a manner other
than pursuant to an effective registration  statement,  to a transferee who will
upon such transfer be entitled to freely tradeable securities;  provided that in
connection  with an event  described in clause (i) or (ii),  the transfer  agent
shall be entitled to receive an opinion of counsel to the Investor  that in such
circumstances  the Legend may be removed and that the transferee  (provided that
such  transferee  is not an affiliate of the Company)  shall be entitled to hold
freely tradeable securities.

      Section 7.2 No Other Legend or Stock Transfer Restrictions.  No Legend has
been or shall be placed on the share  certificates  representing  the  Preferred
Stock and  Common  Stock and no  instructions  or "stop  transfers,"  so called,
"stock transfer restrictions," or other restrictions have been or shall be given
to the Company's transfer agent with respect thereto other than as expressly set
forth in this Article VII.

      Section  7.3  Investors'  Compliance.  Nothing in this  Article  VII shall
affect in any way the Investors'  obligations under any agreement to comply with
all applicable securities laws upon resale of Preferred Stock and Common Stock.

      Section 7.4 Covenants of the Investors. The Investors agree that any short
sales made by the  Investors  with respect to Common Stock will be followed by a
notice of conversion  with respect to an  equivalent  number of shares of Common
Stock within four trading days of such short sale.



                                       23
<PAGE>

                                  ARTICLE VIII
                         Other Issuances of Common Stock

      Section  8.1  Antidilution  Prohibition.  Except  with the  prior  written
consent of the Investors which consent shall not  unreasonably be withheld,  the
Company  may  not  at  any  time  within  the  time  period  commencing  on  the
Subscription  Date and ending on the last day of the  Commitment  Period,  issue
shares  of  Common  Stock  without  consideration  (other  than in the form of a
dividend)  or at a price per share less than the daily low trading  price on the
date of issue,  issue  options,  rights or warrants to subscribe for or purchase
Common Stock (or securities convertible into Common Stock) without consideration
or at a price per share (or having a conversion  price per share,  if a security
convertible  into Common  Stock)  less than the daily low  trading  price of the
Common Stock on the date of issue, or in the case of securities convertible into
Common Stock having a conversion  price less than the daily low trading price of
the Common Stock on the date of conversion.  The foregoing prohibition shall not
apply to the  issuance  of  shares  of Common  Stock  which  may be issued  upon
exercise of options under the Company's employee or director stock option plans,
upon the  conversion or exchange of convertible  or  exchangeable  securities or
upon the exercise of warrants,  or other rights,  which options,  convertible or
exchangeable securities, warrants or other rights are outstanding on the date of
execution and delivery of this Agreement.

                                   ARTICLE IX
                             Choice of Law and Venue

      Section 9.1 Choice of Law;  Submission  to  Jurisdiction.  THIS  AGREEMENT
SHALL BE CONSTRUED  UNDER THE LAWS OF THE STATE OF ILLINOIS,  WITHOUT  REGARD TO
PRINCIPLES  OF CONFLICTS OF LAW OR CHOICE OF LAW. The parties  hereby agree that
all actions or proceedings  arising directly or indirectly from or in connection
with this Agreement shall, at the option of either party, be litigated only in a
state or federal  court located in the City of Chicago,  Cook County,  Illinois.
The parties  consent to the  jurisdiction  and venue of the foregoing  court and
consent that any process or notice of motion or other  application to said court
or a judge  thereof  may be served  inside or outside  the State of  Illinois by
registered mail, return receipt requested, directed to the party for which it is
intended at its address set forth in this  Agreement  (and service so made shall
be deemed complete five (5) days after the same has been posted as aforesaid) or
by  personal  service or in such other  manner as may be  permissible  under the
rules of said court.


                                    ARTICLE X
               Assignment; Entire Agreement, Amendment; Publicity

      Section  10.1  Assignment.  Neither this  Agreement  nor any rights of the
Investors  or the  Company  hereunder  may be assigned by any party to any other
person.  Notwithstanding  the  foregoing,  (a) the  provisions of this Agreement
shall inure to the benefit of, and be  enforceable  by, any transferee of any of
the  Preferred  Stock and Common Stock  purchased  or acquired by the  Investors
hereunder  with  respect to the  Preferred  Stock and Common  Stock held by such
person, and (b) the Investor's interest in this Agreement may be assigned at any
time,  in whole  or in part,  to any  other  person  or  entity  (including  any



                                       24
<PAGE>

affiliate of any Investor) upon the prior written consent of the Company,  which
consent shall not to be unreasonably withheld.

      Section 10.2 Entire Agreement, Amendment. This Agreement, the Registration
Rights Agreement,  and the other documents delivered or to be delivered pursuant
hereto  constitute the full and entire  understanding  and agreement between the
parties  with regard to the subject  hereof and  thereof,  and no party shall be
liable  or  bound  to  any  other  party  in  any  manner  by  any   warranties,
representations  or covenants except as specifically set forth in this Agreement
or  therein.  Except as  expressly  provided  in this  Agreement,  neither  this
Agreement nor any term hereof may be amended,  waived,  discharged or terminated
other than by a written  instrument signed by the party against whom enforcement
of any such amendment, waiver, discharge or termination is sought.

      Section 10.3 Publicity.  The Company agrees that it will not disclose, and
will not include in any public announcement,  the names of the Investors without
their consent, unless and until such disclosure is required by law or applicable
regulation, and then only to the extent of such requirement.


                                   ARTICLE XI
                   Notices; Cost and Expenses; Indemnification

      Section 11.1 Notices. All notices, demands, requests,  consents, approvals
or other communications required or permitted to be given hereunder or which are
given with respect to this Agreement shall be in writing and shall be personally
served or  deposited  in the  mail,  registered  or  certified,  return  receipt
requested,  postage prepaid,  or delivered by reputable air courier service with
charges prepaid, or transmitted by hand delivery,  telegram, telex or facsimile,
addressed as set forth below,  or to such other address as such party shall have
specified most recently by written notice:

      (a)   if to the Company, to:     Fortune Financial Systems, Inc.
                                       1200 West State Road 434
                                       Suite 112
                                       Longwood, Florida 32750
                                       Attention:  James S. Byrd
                                       Facsimile No.:   (407)328-9680

            with copies to:            Atlas Pearlman Trop & Borkson
                                       New River Center, Suite 1900
                                       200 East Las Olas Boulevard
                                       Fort Lauderdale, Florida  33301
                                       Attention:  James Schneider, Esq.
                                       Facsimile No.: (954)766-7800

      (b)   if to the Investors, to:   Deere Park Capital Management, Inc.
                                       650 Dundee Road, Suite 460
                                       Northbrook, Illinois 60062
                                       Attention:  Douglas A. Gerrard, President



                                       25
<PAGE>

                                       Facsimile No.: (847)509-8529

                                             and

                                       ProFutures Special Equities Fund, L.P.
                                       c/o ProFutures Fund Management, Inc., 
                                        General Partner
                                       1310 Highway 620 South
                                       Suite 200
                                       Austin, Texas 78734
                                       Attention:  Gary D. Halbert, President
                                       Facsimile No.: (512)263-3459
















                                       26
<PAGE>



            with copies to:            Ungaretti & Harris
                                       3500 Three First National Plaza
                                       Chicago, IL 60602
                                       Attention: Gary I. Levenstein, Esq.
                                       Facsimile No.: (312)977-4108

                                             and

                                       Fishman, Jones, Walsh & Marsh
                                       1310 Highway 620 South
                                       Suite 200
                                       Austin, Texas  78734
                                       Attention:  John Gray, Esq.
                                       Facsimile No.: (512)263-8058

      Notice  shall be deemed  given on the date of service or  transmission  if
      personally served or transmitted by telegram,  telex or facsimile.  Notice
      otherwise  sent as  provided  herein  shall be  deemed  given on the third
      business  day  following  the date  mailed or on the second  business  day
      following delivery of such notice by a reputable air courier service.

      Section 11.2      Indemnification.

               (a) Indemnification of Investors. The Company agrees to indemnify
and hold  harmless  the  Investors  and each  person,  if any,  who controls the
Investors  within the meaning of Section 15 of the  Securities Act or Section 20
of the Exchange Act as follows:

                        (i) against any and all loss,  liability,  claim, damage
      and expense whatsoever,  as incurred,  arising out of any untrue statement
      of a  material  fact  contained  in the  Registration  Statement  (or  any
      amendment thereto),  including any prospectus, or in any offering circular
      or other  document,  as  applicable,  or the omission or alleged  omission
      therefrom of a material fact required to be stated therein or necessary to
      make the  statement  therein not  misleading  or arising out of any untrue
      statement or alleged untrue  statement of a material fact contained in any
      prospectus  (or any amendment or supplement  thereto),  or in any offering
      circular or other  document,  as  applicable,  or the  omission or alleged
      omission  therefrom  of a  material  fact  necessary  in order to make the
      statements  therein,  in the light of the  circumstances  under which they
      were made, not misleading;

                        (ii) against any and all loss, liability,  claim, damage
      and expense whatsoever, as incurred, to the extent of the aggregate amount
      paid in settlement of any litigation,  or any  investigation or proceeding
      by any governmental agency or body, commenced or threatened,  or any claim
      whatsoever based upon any such statement or omission,  or any such alleged
      untrue  statement or omission;  provided that (subject to Section  11.3(d)
      below) any such  settlement  is effected  with the written  consent of the
      Company; and



                                       27
<PAGE>

                        (iii)  against  any  and  all  expenses  whatsoever,  as
      incurred  (including the fees and  disbursements  of counsel chosen by the
      Investors),  reasonably incurred in investigating,  preparing or defending
      against  any  litigation,  or  any  investigation  or  proceeding  by  any
      governmental  agency  or  body,  commenced  or  threatened,  or any  claim
      whatsoever based upon any such untrue  statement or omission,  or any such
      alleged untrue statement or omission,  to the extent that any such expense
      is not  paid  under  (i ) or (ii)  above;  provided,  however,  that  this
      indemnity shall not apply to any loss, liability, claim, damage or expense
      to the extent  arising out of any untrue  statement or omission or alleged
      untrue  statement or omission made in reliance upon and in conformity with
      written  information  furnished to the Company by the Investors  expressly
      for  use  in  the  Registration  Statement  (or  any  amendment  thereto),
      including any prospectus (or any amendment or supplement  thereto),  or in
      any offering circular or other document, as applicable.

               (b) Indemnification of Company.  The Investors agree to indemnify
and hold harmless the Company its directors, each of its officers who signed the
Registration Statement, and each person, if any, who controls the Company within
the meaning of Section 15 of the  Securities  Act or Section 20 of the  Exchange
Act against any and all loss, liability,  claim, damage and expense described in
the indemnity contained in subsection (a) of this Section, as incurred, but only
with respect to untrue statements or omissions,  or alleged untrue statements or
omissions,  made  in the  Registration  Statement  (or any  amendment  thereto),
including  any  prospectus  (or any  amendment  or  supplement  thereto),  or in
offering  circular or other  document,  as  applicable,  in reliance upon and in
conformity  with written  information  furnished to the Company by the Investors
expressly for use in the Registration  Statement (or any amendment or supplement
thereto) or in any offering circular or other document, as applicable.

               (c) Action against Parties; Notification.  Each indemnified party
shall give notice as promptly as  reasonably  practicable  to each  indemnifying
party of any action  commenced  against it in respect of which  indemnity may be
sought  hereunder,  but  failure to so notify an  indemnifying  party  shall not
relieve such indemnifying party from any liability hereunder to the extent it is
not materially prejudiced as a result thereof and in any event shall not relieve
it from any  liability  which  it may have  otherwise  than on  account  of this
indemnity  agreement.  In the case of parties  indemnified  pursuant  to Section
11.3(a)  above,  counsel to the  indemnified  parties  shall be  selected by the
Investors,  and in the case of parties  indemnified  pursuant to Section 11.3(b)
above,  counsel to the indemnified  parties shall be selected by the Company. An
indemnifying party may participate at its own expense in the defense of any such
action;  provided,  however,  that counsel to the  indemnifying  party shall not
(except  with the  consent  of the  indemnified  party)  also be  counsel to the
indemnified party. In no event shall the indemnifying parties be liable for fees
and  expenses  of more than one  counsel  (in  addition  to any  local  counsel)
separate from their own counsel for all  indemnified  parties in connection with
any  one  action  or  separate  but  similar  or  related  actions  in the  same
jurisdiction  arising out of the same general  allegations or circumstances.  No
indemnifying  party shall,  without the prior written consent of the indemnified
parties,  settle or  compromise  or  consent to the entry or any  judgment  with
respect  to  any  litigation,   or  any   investigation  or  proceeding  by  any
governmental agency or body, commenced or threatened, or any claim whatsoever in
respect of which  indemnification  or  contribution  could be sought  under this
Section or Section  11.4  hereof  (whether  or not the  indemnified  parties are
actual or potential  parties  thereto),  unless such  settlement,  compromise or



                                       28
<PAGE>

consent (i) includes an unconditional release of each indemnified party from all
liability arising out of such litigation,  investigation proceeding or claim and
(ii) does not include a statement as to or an admission of fault, culpability or
a failure to act by or on behalf of an any indemnified party.

               (d) Settlement without Consent or Failure to Reimburse. If at any
time an  indemnified  party  shall  have  requested  an  indemnifying  party  to
reimburse  the  indemnified  party for the fees and  expenses of  counsel,  such
indemnifying  party  agrees  that it shall be liable for any  settlement  of the
nature contemplated by Section 11.3(a)(ii)  effected without its written consent
if (i) such  settlement  is entered into more than 45 days after receipt by such
indemnifying party of the aforesaid request,  (ii) such indemnifying party shall
have received  notice of the terms of such  settlement at least 30 days prior to
such settlement being entered into and (iii) such  indemnifying  party shall not
have reimbursed such indemnified  party in accordance with such request prior to
the date of such settlement.

      Section 11.4 Contribution.  If the indemnification provided for in Section
11.3 hereof is for any reason unavailable to or insufficient to hold harmless an
indemnified  party in respect of any  losses,  liabilities,  claims,  damages or
expenses referred to herein,  then each  indemnifying  party shall contribute to
the aggregate amount of such losses,  liabilities,  claims, damages and expenses
incurred by such  indemnified  party,  as incurred (i) in such  proportion as is
appropriate to reflect the relative  benefits received by the Company on the one
hand and the  Investors  on the other hand from the  offering  of the  Preferred
Stock pursuant to this  Agreement or (ii) if the  allocation  provided by clause
(i) is not permitted by applicable  law, in such proportion as is appropriate to
reflect not only the relative  benefits referred to in clause (i) above but also
the  relative  fault of the Company on the one hand and of the  Investors on the
other hand in connection with the statements or omissions which resulted in such
losses, liabilities,  claims, damages or expenses, as well as any other relevant
equitable considerations.

               The relative benefits received by the Company on the one hand and
the  Investors on the other hand in  connection  with the offering of the Common
Stock  pursuant to this Agreement  shall be deemed to be in the same  respective
proportions  as the total net proceeds from the offering of the Preferred  Stock
pursuant to this Agreement (before deducting  expenses)  received by the Company
and the total net proceeds received by the Investors (before deducting expenses)
bear to the aggregate public offering price.

               The  relative  fault  of the  Company  on the  one  hand  and the
Investors on the other hand shall be  determined  by  reference  to, among other
things,  whether any such untrue or alleged untrue  statement of a material fact
or omission or alleged  omission to state a material fact relates to information
supplied by the Company or by the  Investors and the parties'  relative  intent,
knowledge,  access to  information  and  opportunity  to correct or prevent such
statement or omission.

               The Company and the Investors agree that it would not be just and
equitable if  contribution  pursuant to this Section 11.4 were  determined  on a
pro-rata  allocation  or by any other method of  allocation  which does not take
account of the equitable  considerations referred to above in this Section 11.4.
The  aggregate  amount of losses,  liabilities,  claims,  damages  and  expenses
incurred by an  indemnified  party and  referred to above in this  Section  11.4
shall be deemed to include any legal or other  expenses  reasonably  incurred by



                                       29
<PAGE>

such  indemnified  party in  investigating,  preparing or defending  against any
litigation,  or any  investigation or proceeding by any  governmental  agency or
body,  commenced  or  threatened,  or any claim  whatsoever  based upon any such
untrue or alleged untrue statement or omission or alleged omission.

               Notwithstanding   the   provisions  of  this  Section  11.4,  the
Investors shall not be required to contribute any amount in excess of the amount
by which the total price at which the Preferred Stock purchased by it and resold
to the  public  exceeds  the  amount of any  damages  which the  Investors  have
otherwise  been  required to pay by reason of any such untrue or alleged  untrue
statement or omission or alleged omission.

               No person  guilty of  fraudulent  misrepresentation  (within  the
meaning  of  Section  11(f)  of  the  Securities   Act)  shall  be  entitled  to
contribution   from  any  person   who  was  not   guilty  of  such   fraudulent
misrepresentation.

               For  purposes of this  Section  11.4,  each  person,  if any, who
controls the Investors within the meaning of Section 15 of the Securities Act or
Section 20 of the  Exchange  Act shall have the same rights to  contribution  as
such  Investors,  and each director of the Company,  each officer of the Company
who signed the Registration Statement, and each person, if any, who controls the
Company  within the meaning of Section 15 of the Securities Act or Section 20 of
the Exchange Act shall have the same rights to contribution as the Company.


                                   ARTICLE XII
                                  Miscellaneous

      Section 12.1 Counterparts. This Agreement may be executed in any number of
counterparts, all of which together shall constitute one instrument.

      Section 12.2  Survival;  Severability.  The  representations,  warranties,
covenants  and  agreements  of the parties  hereto  shall  survive  each Closing
hereunder.  The indemnity and contribution agreements contained in Sections 11.3
and 11.4 hereof shall remain  operative and in full force and effect  regardless
of (i) any termination of this Agreement or of the Commitment  Period,  (ii) any
investigation  made by or on behalf of any indemnified  party or by or on behalf
of the Company,  and (iii) the consummation of the sale or successive resales of
the Common Stock.  In the event that any provision of this Agreement  becomes or
is declared by a court of competent jurisdiction to be illegal, unenforceable or
void,  this  Agreement  shall  continue  in full force and effect  without  said
provision; provided that such severability shall be ineffective if it materially
changes the economic benefit of this Agreement to any party.

      Section 12.3 Title and  Subtitles.  The titles and subtitles  used in this
Agreement  are  used  for  convenience  only  and  are not to be  considered  in
construing or interpreting this Agreement.

      Section 12.4 Reporting  Entity for the Common Stock.  The reporting entity
relied upon for the  determination of the trading price or trading volume of the



                                       30
<PAGE>

Common Stock on any given Trading Day for the purposes of this  Agreement  shall
be Bloomberg L.P. or any other reputable pricing service chosen by the Investors
and reasonably acceptable to the Company.

      IN WITNESS  WHEREOF,  the parties  hereto have caused this Agreement to be
duly  executed  by their  respective  authorized  officers  as of the date first
written above.

DEERE PARK CAPITAL MANAGEMENT, INC.

By: /s/ David A. White
    ------------------
President



PROFUTURES SPECIAL EQUITIES FUND, L.P.

By  PROFUTURES FUND MANAGEMENT, INC., a general partner

By: / s/ Gary D. Halbert
    --------------------
President


FORTUNE FINANCIAL SYSTEMS, INC.

By: /s/ Roger C. Royce
    ------------------
President and CEO













                                       31
<PAGE>


                                    EXHIBIT A

                   PREFERRED STOCK DESIGNATION OF PREFERENCES


      Pursuant  to  the  authority  vested  in the  Board  of  Directors  of the
Corporation  by its  Certificate  of  Incorporation,  as  amended,  a series  of
Preferred  Stock of the  Corporation  hereby is created;  and the  designations,
preferences and relative, participating, optional or other special rights of the
shares of such series,  and the  qualifications,  limitations  and  restrictions
thereof, shall be as follows:
      A.  Designation  and Number of Shares.  The series created hereby shall be
designated  and  known as the  "Series  A  Convertible  Preferred  Stock" of the
Corporation,  consisting of Two Hundred Thousand  (200,000)  shares,  $0.001 par
value  per  share  ("Series  A  Preferred").  For  purposes  of  making  certain
calculations  provided  for herein,  the Series A Preferred  shall have a stated
value of One Hundred Dollars  ($100.00) per share. The Corporation may from time
to  time  redeem,  repurchase  or  otherwise  acquire  shares  of the  Series  A
Preferred,  out of funds legally  available  therefor;  and said shares shall be
canceled and shall  revert to the status of  authorized  but unissued  Preferred
Stock, undesignated as to series and subject to reissuance by the Corporation as
shares of Preferred Stock of any one or more series.
      B.  Dividends.  The holders of the Series A Preferred shall receive out of
funds legally available therefor,  preferential  non-participating  dividends at
the rate of Five  Percent  (5%) of the  stated  value per share of the  Series A
Preferred per year, payable in four (4) equal installments on March 31, June 30,
September  30 and  December  31 in each  year.  Such  dividends  on the Series A
Preferred shall be cumulative, such that if dividends for any dividend period at

<PAGE>

the rate  specified  above  shall  not have been  paid,  or  declared  and a sum
sufficient for the payment thereof set apart, the deficiency shall be fully paid
or set apart,  with  interest  thereon at the prime rate as quoted  from time to
time by The Wall Street Journal,  before any dividends shall be set apart for or
paid on any  shares  of the  Common  Stock  of the  Corporation.  Whenever  full
dividends  on the  Series  A  Preferred  for all  past  dividend  periods,  with
interest,  and for the current dividend period shall have been declared, and the
Corporation  shall have either paid such dividends or set apart a sum sufficient
for the payment  thereof,  then the Board of  Directors of the  Corporation  may
declare  and pay  dividends  on the  Common  Stock out of the  remainder  of the
Corporation's assets available therefor.
      C. Conversion. Each holder of the Series A Preferred shall have the right,
at his option,  to convert  each share of Series A  Preferred  owned by him into
shares of the  Common  Stock of the  Corporation,  at any time on the  following
terms and conditions:
                  1.  Right  of  Conversion.  The  Series A  Preferred  shall be
         convertible  commencing  on the  date  of  issuance  at  the  principal
         business  office of the  Corporation  (or at the office of any transfer
         agent for the Series A  Preferred)  into such  number of fully paid and
         non-assessable   shares  of  the  Common  Stock  of  the   Corporation,
         calculated  as to  each  conversion  to the  nearest  one/one-hundredth
         (1/100th)  of a share,  dividing  the sum of the  stated  value of each
         share of  Series A  Preferred  and all  accrued  and  unpaid  dividends
         through the date of conversion by the  conversion  price  determined as
         provided in  subparagraph 4 below,  each share of Series A Preferred to
         be converted having a stated value of One Hundred Dollars ($100.00) for
         the purpose of such conversion.


                                       2
<PAGE>

                  2. Procedure for Conversion. In order to convert shares of the
         Series A Preferred  into Common  Stock of the  Corporation,  the holder
         thereof shall deliver to any office  specified in  subparagraph 1 above
         his  certificate or certificates  for the shares to be converted,  duly
         endorsed to the  Corporation or accompanied by an executed stock power,
         together  with  written  notice  to the  Corporation  that he elects to
         convert such shares.  Shares of the Series A Preferred  shall be deemed
         to have been  converted  immediately  prior to the close of business on
         the day of the surrender of the  certificate or  certificates  for such
         shares for conversion in accordance with the foregoing  provisions (the
         "Conversion Time"). At the Conversion Time, the rights of the holder of
         such Series A Preferred as such holder  shall cease,  and the person or
         persons  entitled  to  receive  the  Common  Stock  of the  Corporation
         issuable  upon such  conversion  shall  thereafter  be treated  for all
         purposes as the record holder or holders of such Common Stock.  As soon
         as possible after the  conversion,  but in no event later than four (4)
         business days after the Conversion  Time, the  Corporation  shall issue
         and  shall  deliver  to the  converting  holder  (i) a  certificate  or
         certificates  for the number of full shares of the Common  Stock of the
         Corporation issuable upon such conversion,  (ii) a cash payment in lieu
         of any fraction of a share, as provided in subparagraph 3 below,  which
         the converting  holder is entitled to receive,  (iii) a cash payment in
         an amount equal to all accrued  dividends with respect to each share of
         Series A  Preferred  converted  which have been  declared  but not paid
         prior to the  conversion,  and (iv) a  certificate  for any  shares  of
         Series  A  Preferred   which  were   represented  by  the   surrendered
         certificate or certificates but which were not converted.


                                       3
<PAGE>

                  3. No Fractional  Shares. No fractional shares of Common Stock
         shall be issued  upon  conversion  of the Series A  Preferred.  In lieu
         thereof,  the Corporation shall pay a cash adjustment equal to the same
         fraction of the conversion  price on the date on which the  certificate
         or certificates for Series A Preferred were surrendered for conversion.
                  4. Conversion  Price. The conversion price shall be equal to a
         percentage  of the average of the closing  bids for the Common Stock of
         the Corporation for the ten (10) trading days immediately  prior to the
         Conversion  Time as reported by Bloomberg L.P. The  percentage  used to
         calculate the conversion  price shall vary depending upon the amount of
         time the converting holder has held the Series A Preferred, as shown in
         the following table:
                                  Holding Period                      Percentage
                                  --------------                      ----------

From the date of issuance of the Series A Preferred through
the 30th day after issuance                                               93%


From the 31st day through the 60th day after issuance                     92%

From the 61st day through the 90th day after issuance                     90%

From the 91st day through the 120th day after issuance                    89%

From the 121st day through the 150th day after issuance                   88%

From the 151st day through the 180th day after issuance                   86%

From the 181st day through the 225th day after issuance                   84%

From the 226th day through the 270th day after issuance                   82%

From the 271st day through the 315th day after issuance                   80%

From the 316th day through the 360th day after issuance                   76%

From and after the 361st day after issuance                               75%



                                       4
<PAGE>


                  5. Reservation of Shares.  The Corporation  shall at all times
         while any shares of the Series A Preferred remain outstanding reserve a
         sufficient  number  of  shares of the  Corporation's  Common  Stock for
         issuance upon conversion of the Series A Preferred.
                  6.  Penalty  for  Failure  to  Convert.  In the event that the
         Corporation  fails  to  deliver  to a  converting  holder  of  Series A
         Preferred  those  items  which said  holder is  entitled  to receive as
         specified in  subparagraph  2 above within four (4) business days after
         the Conversion  Time, the Corporation  shall be required to pay to such
         converting  holder a penalty in cash  calculated on the stated value of
         the Series A Preferred  surrendered for conversion at the rate of Three
         Percent (3%) per month.  The amount of such penalty shall be calculated
         on the basis of a 30-day  month and shall be payable no later than five
         (5) days following  each 30-day period during which  conversion has not
         occurred.
      D. Voting Rights.  The holders of the Series A Preferred shall be entitled
to one (1) vote  for each  share  of  Series  A  Preferred  owned by them on all
matters required or permitted to be submitted to a vote of stockholders.




                                       5
<PAGE>




                                 SCHEDULE 5.5(b)

                          Subsidiaries and Investments

(i) and (ii) None except as indicated below:

SUBSIDIARY                                               STATE OF INCORPORATION
- ----------                                               ----------------------

Success Media, Inc.                                      Florida

Fortune Marketing International, Inc.                    Nevada

Professional Marketing, Inc.                             Utah

Internet Development Incorporated                        Utah















                                       6
<PAGE>



                                  SCHEDULE 5.14
                        Litigation and Other Proceedings
                                      None.



























                                       7



The Board of Directors
Fortune Financial Systems, Inc.:

We consent to the use of our report  included herein and to the reference to our
firm under the heading "Experts" in the prospectus.





Maitland, Florida
March 31, 1998


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<S>                             <C>
<PERIOD-TYPE>                   OTHER 
<FISCAL-YEAR-END>                              MAR-31-1997
<PERIOD-END>                                   MAR-31-1997
<CASH>                                               73593
<SECURITIES>                                             0
<RECEIVABLES>                                      1726300
<ALLOWANCES>                                        200000
<INVENTORY>                                          95215
<CURRENT-ASSETS>                                   1879888
<PP&E>                                              168830
<DEPRECIATION>                                        3770
<TOTAL-ASSETS>                                     2200731
<CURRENT-LIABILITIES>                               977228
<BONDS>                                                  0
                                    0
                                              0
<COMMON>                                             17315
<OTHER-SE>                                         1206188
<TOTAL-LIABILITY-AND-EQUITY>                       2200731
<SALES>                                            5762534
<TOTAL-REVENUES>                                   5762534
<CGS>                                              3366413
<TOTAL-COSTS>                                      4817136
<OTHER-EXPENSES>                                         0
<LOSS-PROVISION>                                    200000
<INTEREST-EXPENSE>                                       0
<INCOME-PRETAX>                                     945398
<INCOME-TAX>                                        330000
<INCOME-CONTINUING>                                 615398
<DISCONTINUED>                                           0
<EXTRAORDINARY>                                          0
<CHANGES>                                                0
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<EPS-PRIMARY>                                         0.06
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