NEW DUN & BRADSTREET CORP
10-12B, 1998-04-16
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<PAGE>   1
 
     AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON APRIL 16, 1998
                                                         REGISTRATION NO.
================================================================================
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
 
                            ------------------------
 
                                    FORM 10
                  GENERAL FORM FOR REGISTRATION OF SECURITIES
               PURSUANT TO SECTION 12(b) OR (g) OF THE SECURITIES
                              EXCHANGE ACT OF 1934
 
                      THE NEW DUN & BRADSTREET CORPORATION
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
 
                            ------------------------
 
<TABLE>
<S>                                            <C>
                   DELAWARE                                      13-3998945
       (STATE OR OTHER JURISDICTION OF                        (I.R.S. EMPLOYER
        INCORPORATION OR ORGANIZATION)                     IDENTIFICATION NUMBER)
 
            ONE DIAMOND HILL ROAD
           MURRAY HILL, NEW JERSEY                                 07974
   (ADDRESS OF PRINCIPAL EXECUTIVE OFFICES)                      (ZIP CODE)
</TABLE>
 
                            ------------------------
 
              REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE:
                                 (908) 665-5000
 
       SECURITIES TO BE REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT:
 
<TABLE>
<CAPTION>
                                                       NAME OF EACH EXCHANGE ON WHICH
   TITLE OF EACH CLASS TO BE SO REGISTERED             EACH CLASS IS TO BE REGISTERED
   ---------------------------------------             ------------------------------
<S>                                            <C>
   Common Stock, par value $0.01 per share                New York Stock Exchange
</TABLE>
 
       SECURITIES TO BE REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:
                                      NONE
 
================================================================================
<PAGE>   2
 
ITEM 1.  BUSINESS.
 
     The information required by this item is contained under the sections "The
New Dun & Bradstreet Corporation Business", "The New Dun & Bradstreet
Corporation (Accounting Successor to D&B) Management's Discussion and Analysis
of Financial Condition and Results of Operations", "Risk Factors -- Risks
Relating to The New Dun & Bradstreet Corporation and The Reuben H. Donnelley
Corporation" and "-- Risks Relating to The New Dun & Bradstreet Corporation",
and "Forward-Looking Statements" of, and in The Dun & Bradstreet Corporation
Financial Statements in, the Information Statement dated April 16, 1998 included
herewith as Exhibit 99.1 (the "Information Statement") and such sections are
incorporated herein by reference.
 
ITEM 2.  FINANCIAL INFORMATION.
 
     The information required by this item is contained under the sections "The
New Dun & Bradstreet Corporation (Accounting Successor to D&B) Selected
Financial Data", "The New Dun & Bradstreet Corporation (Accounting Successor to
D&B) Management's Discussion and Analysis of Financial Condition and Results of
Operations", "Risk Factors -- Risks Relating to The New Dun & Bradstreet
Corporation and The Reuben H. Donnelley Corporation" and "-- Risks Relating to
The New Dun & Bradstreet Corporation", and "Forward-Looking Statements" of the
Information Statement and such sections are incorporated herein by reference.
 
ITEM 3.  PROPERTIES.
 
     The information required by this item is contained under the section "The
New Dun & Bradstreet Corporation Business -- Properties" of the Information
Statement and such section is incorporated herein by reference.
 
ITEM 4.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.
 
     The information required by this item is contained under the section "The
New Dun & Bradstreet Corporation Security Ownership by Certain Beneficial Owners
and Management" of the Information Statement and such section is incorporated
herein by reference.
 
ITEM 5.  DIRECTORS AND EXECUTIVE OFFICERS.
 
     The information required by this item is contained under the sections "The
New Dun & Bradstreet Corporation Management and Executive Compensation -- The
New Dun & Bradstreet Corporation Board of Directors" and "-- The New Dun &
Bradstreet Corporation Executive Officers" of the Information Statement and such
sections are incorporated herein by reference.
 
ITEM 6.  EXECUTIVE COMPENSATION.
 
     The information required by this item is contained under the section "The
New Dun & Bradstreet Corporation Management and Executive Compensation" of the
Information Statement and such section is incorporated herein by reference.
 
ITEM 7.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.
 
     The information required by this item is contained under the section
"Relationship Between The New Dun & Bradstreet Corporation and The Reuben H.
Donnelley Corporation After the Distribution" of the Information Statement and
such section is incorporated herein by reference.
 
ITEM 8.  LEGAL PROCEEDINGS.
 
     The information required by this item is contained under the sections "The
New Dun & Bradstreet Corporation Business -- Legal Proceedings", "Risk
Factors -- Risks Relating to The New Dun & Bradstreet Corporation" and
"Forward-Looking Statements" of the Information Statement and such sections are
incorporated herein by reference.
 
                                        2
<PAGE>   3
 
ITEM 9. MARKET PRICE OF AND DIVIDENDS ON THE REGISTRANT'S COMMON EQUITY AND
        RELATED STOCKHOLDER MATTERS.
 
     The information required by this item is contained under the sections "The
Distribution -- Listing and Trading of New D&B Common Stock and Reuben H.
Donnelley Common Stock", "Relationship Between The New Dun & Bradstreet
Corporation and The Reuben H. Donnelley Corporation After the Distribution --
Employee Benefits Agreement", "Dividend Policies", "The New Dun & Bradstreet
Corporation Management and Executive Compensation" and "Description of The New
Dun & Bradstreet Corporation Capital Stock" of the Information Statement and
such sections are incorporated herein by reference.
 
ITEM 10.  RECENT SALES OF UNREGISTERED SECURITIES.
 
     On April 14, 1998, as part of its original incorporation, the Registrant
issued 1,000 shares of its common stock, for a total consideration of $10.00, to
The Dun & Bradstreet Corporation, which is and will be the Registrant's sole
stockholder until the Distribution Date as defined and described in the section
"The Distribution" of the Information Statement, and such section is
incorporated herein by reference. Subsequent to the Distribution, The Dun &
Bradstreet Corporation (which will change its name to The Reuben H. Donnelley
Corporation) will hold no capital stock of the Registrant.
 
ITEM 11.  DESCRIPTION OF REGISTRANT'S SECURITIES TO BE REGISTERED.
 
     The information required by this item is contained under the section
"Description of The New Dun & Bradstreet Corporation Capital Stock" of the
Information Statement and such section is incorporated herein by reference,
except for the information under the caption "The New Dun & Bradstreet
Corporation Rights Plan", which is not incorporated by reference herein as the
preferred share purchase rights and shares of Series A Junior Participating
Preferred Stock of The New Dun & Bradstreet Corporation described under such
caption will be registered separately on a Registration Statement on Form 8-A.
 
ITEM 12.  INDEMNIFICATION OF DIRECTORS AND OFFICERS.
 
     The information required by this item is contained under the section
"Description of The New Dun & Bradstreet Corporation Capital
Stock -- Indemnification and Limitation of Liability for Directors and Officers"
of the Information Statement and such section is incorporated herein by
reference.
 
ITEM 13.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.
 
     The information required by this item is identified in the section "Index
to Financial Statements -- The Dun & Bradstreet Corporation" and is contained in
the section "Financial Statements -- The Dun & Bradstreet Corporation" of the
Information Statement and such sections are incorporated herein by reference.
 
ITEM 14. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
         FINANCIAL MATTERS.
 
     None.
 
ITEM 15.  FINANCIAL STATEMENTS AND EXHIBITS.
 
     (a) Financial Statements
 
     The information required by this item is contained in the "Index to
Financial Statements" on page F-1 of the Information Statement and such
information is incorporated herein by reference.
 
                                        3
<PAGE>   4
 
     (b) Exhibits
 
     The following documents are filed as exhibits hereto:
 
<TABLE>
<CAPTION>
EXHIBIT
  NO.                             DESCRIPTION
- -------                           -----------
<C>       <S>
  3.1     Form of Restated Certificate of Incorporation of The New Dun
          & Bradstreet Corporation*
  3.2     Form of Amended and Restated By-laws of The New Dun &
          Bradstreet Corporation*
  4.1     Specimen Common Stock certificate+
 10.1     Form of Distribution Agreement between The Dun & Bradstreet
          Corporation and The New Dun & Bradstreet Corporation*
 10.2     Form of Tax Allocation Agreement between The Dun &
          Bradstreet Corporation and The New Dun & Bradstreet
          Corporation*
 10.3     Form of Employee Benefits Agreement between The Dun &
          Bradstreet Corporation and The New Dun & Bradstreet
          Corporation*
 10.4     Form of Intellectual Property Agreement between The Dun &
          Bradstreet Corporation and The New Dun & Bradstreet
          Corporation+
 10.5     Form of Shared Transaction Services Agreement between The
          Dun & Bradstreet Corporation and The New Dun & Bradstreet
          Corporation+
 10.6     Form of Data Services Agreement between The Dun & Bradstreet
          Corporation and The New Dun & Bradstreet Corporation+
 10.7     Form of Transition Services Agreement between The Dun &
          Bradstreet Corporation and The New Dun & Bradstreet
          Corporation+
 10.8     Undertaking of The New Dun & Bradstreet Corporation+
   21     List of Subsidiaries of The New Dun & Bradstreet
          Corporation+
   27     Financial Data Schedule of The New Dun & Bradstreet
          Corporation+
 99.1     Information Statement dated as of April 16, 1998*
 99.2     Chairman's Letter to Stockholders of The Dun & Bradstreet
          Corporation*
 99.3     Form of Rights Agreement between The New Dun & Bradstreet
          Corporation and First Chicago Trust Company of New York, as
          Rights Agent+
</TABLE>
 
- ---------------
* Filed herewith
 
+ To be filed by amendment
 
                                        4
<PAGE>   5
 
                                   SIGNATURES
 
     Pursuant to the requirements of Section 12 of the Securities Exchange Act
of 1934, the registrant has duly caused this registration statement to be signed
on its behalf by the undersigned, thereunto duly authorized.
 
                                          THE NEW DUN & BRADSTREET CORPORATION
 
                                          By: /s/ NANCY L. HENRY
                                            ------------------------------------
                                            Name: Nancy L. Henry
                                            Title: Senior Vice President and
                                                  Chief Legal Counsel
Date: April 16, 1998
 
                                        5

<PAGE>   1
                                                                     Exhibit 3.1

                      RESTATED CERTIFICATE OF INCORPORATION

                                       OF

                      THE NEW DUN & BRADSTREET CORPORATION

            The name of the corporation is The New Dun & Bradstreet Corporation,
and the original Certificate of Incorporation of the corporation was filed with
the Secretary of State of the State of Delaware on April 8, 1998. The
original Certificate of Incorporation of the corporation is hereby amended and
restated to read in its entirety as follows:

            "FIRST: The name of the corporation is The New Dun & Bradstreet
      Corporation.

            SECOND: The registered office of the corporation in the State of
      Delaware is located at No. 1209 Orange Street, in the City of Wilmington,
      County of New Castle; and the name of its registered agent at such address
      is The Corporation Trust Company.

            THIRD: The purposes of the corporation are to engage in any lawful
      act or activity for which corporations may be organized under the General
      Corporation Law of the State of Delaware.

            FOURTH: (1) The total number of shares of all classes of stock which
      the corporation shall have authority to issue is 420,000,000, consisting
      of (1) 10,000,000 shares of Preferred Stock, par value $.01 per share
      ("Preferred Stock"), (2) 400,000,000 shares of Common Stock, par value
      $.01 per share ("Common Stock"), and (3) 10,000,000 shares of Series
      Common Stock, par value $.01 per share ("Series Common Stock"). The number
      of authorized shares of any of the Preferred Stock, the Common Stock or
      the Series Common Stock may be increased or decreased (but not below the
      number of shares thereof then outstanding) by the affirmative vote of the
      holders of a majority in voting power of the stock of the corporation
      entitled to vote thereon irrespective of the provisions of Section
      242(b)(2) of the General Corporation Law of the State of Delaware (or any
      successor provision thereto), and no vote of the holders of any of the
      Preferred Stock, the Common Stock or the Series Common Stock voting
      separately as a class shall be required therefor.

            (2) The Board of Directors is hereby expressly authorized, by
      resolution or resolutions, to provide, out of the unissued shares of
      Preferred Stock, for series of Preferred Stock and, with respect to each
      such series, to fix the number of shares constituting such series and the
      designation of such series, the voting powers (if any) of the shares of
      such series, and the preferences and relative, participating, optional or
      other special rights, if any, and any qualifications, limitations or
      restrictions thereof, of the shares of such series. The powers,
      preferences and relative, participating, optional and other special rights
      of each series of Preferred Stock, and the qualifications, limitations or
      restrictions thereof, if any, may differ from those of any and all other
      series at any time outstanding.
<PAGE>   2

                                                                               2


            (3) The Board of Directors is hereby expressly authorized, by
      resolution or resolutions, to provide, out of the unissued shares of
      Series Common Stock, for series of Series Common Stock and, with respect
      to each such series, to fix the number of shares constituting such series
      and the designation of such series, the voting powers (if any) of the
      shares of such series, and the preferences and relative, participating,
      optional or other special rights, if any, and any qualifications,
      limitations or restrictions thereof, of the shares of such series. The
      powers, preferences and relative, participating, optional and other
      special rights of each series of Series Common Stock, and the
      qualifications, limitations or restrictions thereof, if any, may differ
      from those of any and all other series at any time outstanding.

            (4) (a) Each holder of Common Stock, as such, shall be entitled to
      one vote for each share of Common Stock held of record by such holder on
      all matters on which stockholders generally are entitled to vote;
      provided, however, that, except as otherwise required by law, holders of
      Common Stock, as such, shall not be entitled to vote on any amendment to
      this Restated Certificate of Incorporation (including any certificate of
      designations relating to any series of Preferred Stock or Series Common
      Stock) that relates solely to the terms of one or more outstanding series
      of Preferred Stock or Series Common Stock if the holders of such affected
      series are entitled, either separately or together with the holders of one
      or more other such series, to vote thereon pursuant to this Restated
      Certificate of Incorporation (including any certificate of designations
      relating to any series of Preferred Stock or Series Common Stock) or
      pursuant to the General Corporation Law of the State of Delaware.

            (b) Except as otherwise required by law, holders of a series of
      Preferred Stock or Series Common Stock, as such, shall be entitled only to
      such voting rights, if any, as shall expressly be granted thereto by this
      Restated Certificate of Incorporation (including any certificate of
      designations relating to such series).

            (c) Subject to applicable law and the rights, if any, of the holders
      of any outstanding series of Preferred Stock or Series Common Stock or any
      class or series of stock having a preference over or the right to
      participate with the Common Stock with respect to the payment of
      dividends, dividends may be declared and paid on the Common Stock at such
      times and in such amounts as the Board of Directors in its discretion
      shall determine.

            (d) Upon the dissolution, liquidation or winding up of the
      corporation, subject to the rights, if any, of the holders of any
      outstanding series of Preferred Stock or Series Common Stock or any class
      or series of stock having a preference over or the right to participate
      with the Common Stock with respect to the distribution of assets of the
      corporation upon such dissolution, liquidation or winding up of the
      corporation, the holders of the Common Stock, as such, shall be entitled
      to receive the assets of the corporation available for distribution to its
      stockholders ratably in proportion to the number of shares held by them.
<PAGE>   3

                                                                               3


            FIFTH: The Board of Directors shall be authorized to make, amend,
      alter, change, add to or repeal the By-Laws of the corporation in any
      manner not inconsistent with the laws of the State of Delaware, subject to
      the power of the stockholders to amend, alter, change, add to or repeal
      the By-Laws made by the Board of Directors. Notwithstanding anything
      contained in this Restated Certificate of Incorporation to the contrary,
      the affirmative vote of the holders of at least 80 percent in voting power
      of all the shares of the corporation entitled to vote generally in the
      election of directors, voting together as a single class, shall be
      required in order for the stockholders to alter, amend or repeal any
      provision of the By-laws which is to the same effect as Article Fifth,
      Article Seventh, and Article Eighth of this Restated Certificate of
      Incorporation or to adopt any provision inconsistent therewith.

            SIXTH: (1) To the fullest extent permitted by the laws of the State
      of Delaware:

            (a) The corporation shall indemnify any person (and such person's
      heirs, executors or administrators) who was or is a party or is threatened
      to be made a party to any threatened, pending or completed action, suit or
      proceeding (brought in the right of the corporation or otherwise), whether
      civil, criminal, administrative or investigative, and whether formal or
      informal, including appeals, by reason of the fact that such person is or
      was a director or officer of the corporation or, if a director or officer
      of the corporation, by reason of the fact that such person is or was
      serving at the request of the corporation as a director, officer, partner,
      trustee, employee or agent of another corporation, partnership, joint
      venture, trust or other enterprise, for and against all expenses
      (including attorneys' fees), judgments, fines and amounts paid in
      settlement actually and reasonably incurred by such person or such heirs,
      executors or administrators in connection with such action, suit or
      proceeding, including appeals. Notwithstanding the preceding sentence, the
      corporation shall be required to indemnify a person described in such
      sentence in connection with any action, suit or proceeding (or part
      thereof) commenced by such person only if the commencement of such action,
      suit or proceeding (or part thereof) by such person was authorized by the
      Board of Directors of the corporation. The corporation may indemnify any
      person (and such person's heirs, executors or administrators) who was or
      is a party or is threatened to be made a party to any threatened, pending
      or completed action, suit or proceeding (brought in the right of the
      corporation or otherwise), whether civil, criminal, administrative or
      investigative, and whether formal or informal, including appeals, by
      reason of the fact that such person is or was an employee or agent of the
      corporation or is or was serving at the request of the corporation as a
      director, officer, partner, trustee, employee or agent of another
      corporation, for and against all expenses (including attorneys' fees),
      judgments, fines and amounts paid in settlement actually and reasonably
      incurred by such person or such heirs, executors or administrators in
      connection with such action, suit or proceeding, including appeals.

            (b) The corporation shall promptly pay expenses incurred by (i) any
      person whom the corporation is obligated to indemnify pursuant to the
      first sentence of subsection (a) of this Article Sixth, Section 1 or (ii)
      any person whom the corporation has determined to indemnify pursuant to
      the third sentence of subsection (a) of this Article Sixth, Section
<PAGE>   4

                                                                               4


      1, in defending any action, suit or proceeding in advance of the final
      disposition of such action, suit or proceeding, including appeals, upon
      presentation of appropriate documentation.

            (c) The corporation may purchase and maintain insurance on behalf of
      any person described in subsection (a) of this Article Sixth, Section (1)
      against any liability asserted against such person, whether or not the
      corporation would have the power to indemnify such person against such
      liability under the provisions of this Article Sixth, Section (1) or
      otherwise.

            (d) The provisions of this Article Sixth, Section (1) shall be
      applicable to all actions, claims, suits or proceedings made or commenced
      after the adoption hereof, whether arising from acts or omissions to act
      occurring before or after its adoption. The provisions of this Article
      Sixth, Section (1) shall be deemed to be a contract between the
      corporation and each director or officer who serves in such capacity at
      any time while this Article Sixth, Section (1) and the relevant provisions
      of the laws of the State of Delaware and other applicable law, if any, are
      in effect, and any repeal or modification hereof shall not affect any
      rights or obligations then existing with respect to any state of facts or
      any action, suit or proceeding then or theretofore existing, or any
      action, suit or proceeding thereafter brought or threatened based in whole
      or in part on any such state of facts. If any provision of this Article
      Sixth, Section (1) shall be found to be invalid or limited in application
      by reason of any law or regulation, it shall not affect the validity of
      the remaining provisions hereof. The rights of indemnification provided in
      this Article Sixth, Section (1) shall neither be exclusive of, nor be
      deemed in limitation of, any rights to which an officer, director,
      employee or agent may otherwise be entitled or permitted by contract, this
      Restated Certificate of Incorporation, vote of stockholders or directors
      or otherwise, or as a matter of law, both as to actions in such person's
      official capacity and actions in any other capacity while holding such
      office, it being the policy of the corporation that indemnification of any
      person whom the corporation is obligated to indemnify pursuant to the
      first sentence of subsection (a) of this Article Sixth, Section 1 shall be
      made to the fullest extent permitted by law.

            (e) For purposes of this Article Sixth, references to "other
      enterprises" shall include employee benefit plans; references to "fines"
      shall include any excise taxes assessed on a person with respect to an
      employee benefit plan; and references to "serving at the request of the
      corporation" shall include any service as a director, officer, employee or
      agent of the corporation which imposes duties on, or involves services by,
      such director, officer, employee, or agent with respect to an employee
      benefit plan, its participants, or beneficiaries.

            (2) A director of the corporation shall not be liable to the
      corporation or its stockholders for monetary damages for breach of
      fiduciary duty as a director, except to the extent such exemption from
      liability or limitation thereof is not permitted under the General
      Corporation Law of the State of Delaware as the same exists or may
      hereafter be amended. Any amendment, modification or repeal of the
      foregoing sentence shall not adversely affect any right or protection of a
      director of the corporation hereunder in
<PAGE>   5

                                                                               5


      respect of any act or omission occurring prior to the time of such
      amendment, modification or repeal.

            SEVENTH: (1) The business and affairs of the corporation shall be
      managed by or under the direction of a Board of Directors consisting of
      not less than three directors, the exact number of directors to be
      determined from time to time by resolution adopted by affirmative vote of
      a majority of the Board of Directors. The directors shall be divided into
      three classes designated Class I, Class II and Class III. Each class shall
      consist, as nearly as possible, of one-third of the total number of
      directors constituting the entire Board of Directors. Class I directors
      shall be originally elected for a term expiring at the succeeding annual
      meeting of stockholders, Class II directors shall be originally elected
      for a term expiring at the second succeeding annual meeting of
      stockholders, and Class III directors shall be originally elected for a
      term expiring at the third succeeding annual meeting of stockholders. At
      each succeeding annual meeting of stockholders following 1998, successors
      to the class of directors whose term expires at that annual meeting shall
      be elected for a term expiring at the third succeeding annual meeting. If
      the number of directors is changed, any increase or decrease shall be
      apportioned among the classes so as to maintain the number of directors in
      each class as nearly equal as possible, and any additional director of any
      class elected to fill a newly created directorship resulting from an
      increase in such class shall hold office for a term that shall coincide
      with the remaining term of that class, but in no case shall a decrease in
      the number of directors remove or shorten the term of any incumbent
      director. A director shall hold office until the annual meeting for the
      year in which his term expires and until his successor shall be elected
      and shall qualify, subject, however, to prior death, resignation,
      retirement, disqualification or removal from office. Any newly created
      directorship on the Board of Directors that results from an increase in
      the number of directors and any vacancy occurring in the Board of
      Directors may be filled only by a majority of the directors then in
      office, although less than a quorum, or by a sole remaining director. If
      any applicable provision of the General Corporation Law of the State of
      Delaware expressly confers power on stockholders to fill such a
      directorship at a special meeting of stockholders, such a directorship may
      be filled at such meeting only by the affirmative vote of at least 80
      percent of the voting power of all shares of the corporation entitled to
      vote generally in the election of directors voting as a single class. Any
      director elected to fill a vacancy not resulting from an increase in the
      number of directors shall have the same remaining term as that of his
      predecessor. Directors may be removed only for cause, and only by the
      affirmative vote of at least 80 percent in voting power of all shares of
      the corporation entitled to vote generally in the election of directors,
      voting as a single class.

            (2) Notwithstanding the foregoing, whenever the holders of any one
      or more series of Preferred Stock or Series Common Stock issued by the
      corporation shall have the right, voting separately as a series or
      separately as a class with one or more such other series, to elect
      directors at an annual or special meeting of stockholders, the election,
      term of office, removal, filling of vacancies and other features of such
      directorships shall be governed by the terms of this Restated Certificate
      of Incorporation (including any certificate of designations relating to
      any series of Preferred Stock or Series Common
<PAGE>   6

                                                                               6


      Stock) applicable thereto, and such directors so elected shall not be
      divided into classes pursuant to this Article Seventh unless expressly
      provided by such terms.

            EIGHTH: Any action required or permitted to be taken by the holders
      of the Common Stock of the corporation must be effected at a duly called
      annual or special meeting of such holders and may not be effected by any
      consent in writing by such holders. Except as otherwise required by law
      and subject to the rights of the holders of any series of Preferred Stock
      or Series Common Stock, special meetings of stockholders of the
      corporation may be called only by the Chief Executive Officer of the
      corporation or by the Board of Directors pursuant to a resolution approved
      by the Board of Directors.

            NINTH: Notwithstanding anything contained in this Restated
      Certificate of Incorporation to the contrary, the affirmative vote of the
      holders of at least 80 percent in voting power of all the shares of the
      corporation entitled to vote generally in the election of directors,
      voting together as a single class, shall be required to alter, amend or
      repeal Article Fifth, Article Seventh, Article Eighth or this Article
      Ninth or to adopt any provision inconsistent therewith."

            The New Dun & Bradstreet Corporation does hereby further certify
that this Restated Certificate of Incorporation was duly adopted by unanimous
written consent of the stockholders in accordance with the provisions of
Sections 228, 242 and 245 of the General Corporation Law of the State of
Delaware.
<PAGE>   7

                                                                               7


            IN WITNESS WHEREOF, THE NEW DUN & BRADSTREET CORPORATION has caused
its corporate seal to be hereunto affixed and this certificate to be signed by
_______________ , its ____________________ , this ______ day of ______________ ,
1998.


                                    THE NEW DUN & BRADSTREET CORPORATION



                                    By:
                                       --------------------
                                          Name:
                                          Title:


<PAGE>   1
                                                                   Exhibit 3.2

                              AMENDED AND RESTATED

                                     BY-LAWS

                                       OF

                      THE NEW DUN & BRADSTREET CORPORATION

                                  ------------

                                   ARTICLE I.

                                  STOCKHOLDERS

            Section 1. The annual meeting of the stockholders of the corporation
for the purpose of electing directors and for the transaction of such other
business as may properly be brought before the meeting shall be held on such
date, and at such time and place within or without the State of Delaware as may
be designated from time to time by the Board of Directors.

            Section 2. Special meetings of the stockholders shall be called at
any time by the Secretary or any other officer, whenever directed by the Board
of Directors or by the Chief Executive Officer. The purpose or purposes of the
proposed meeting shall be included in the notice setting forth such call.

            Section 3. Except as otherwise provided by law, notice of the time,
place and, in the case of a special meeting, the purpose or purposes of the
meeting of stockholders shall be delivered personally or mailed not earlier than
sixty, nor less than ten days previous thereto, to each stockholder of record
entitled to vote at the meeting at such address as appears on the records of the
corporation.

            Section 4. The holders of a majority in voting power of the stock
issued and outstanding and entitled to vote thereat, present in person or
represented by proxy, shall constitute a quorum at all meetings of the
stockholders for the transaction of business, except as otherwise provided by
statute or by the Restated Certificate of Incorporation; but if at any regularly
called meeting of stockholders there be less than a quorum present, the
stockholders present may adjourn the meeting from time to time without further
notice other than announcement at the meeting until a quorum shall be present or
represented. At such adjourned meeting at which a quorum shall be present or
represented any business may be transacted which might have been transacted at
the original meeting. If the adjournment is for more than 30 days, or if, after
the adjournment, a new record date is fixed for the adjourned meeting, a notice
of the adjourned meeting shall be given to each stockholder of record entitled
to vote at the meeting.

            Section 5. The Chairman of the Board, or in the Chairman's absence
or at the Chairman's direction, the President, or in the President's absence or
at the President's direction, any officer of the Corporation shall call all
meetings of the stockholders to order and shall act as Chairman of such meeting.
The Secretary of the corporation or, in such officer's absence, an
<PAGE>   2

                                                                               2


Assistant Secretary shall act as secretary of the meeting. If neither the
Secretary nor an Assistant Secretary is present, the Chairman of the meeting
shall appoint a secretary of the meeting. Unless otherwise determined by the
Board of Directors prior to the meeting, the Chairman of the meeting shall
determine the order of business and shall have the authority in his or her
discretion to regulate the conduct of any such meeting, including, without
limitation, by imposing restrictions on the persons (other than stockholders of
the corporation or their duly appointed proxies) who may attend any such
meeting, whether any stockholder or stockholders' proxy may be excluded from any
meeting of stockholders based upon any determination by the Chairman, in his or
her sole discretion, that any such person has unduly disrupted or is likely to
disrupt the proceedings thereat, and the circumstances in which any person may
make a statement or ask questions at any meeting of stockholders.

            Section 6. At all meetings of stockholders, any stockholder entitled
to vote thereat shall be entitled to vote in person or by proxy, but no proxy
shall be voted after three years from its date, unless such proxy provides for a
longer period. Without limiting the manner in which a stockholder may authorize
another person or persons to act for the stockholder as proxy pursuant to the
General Corporation Law of the State of Delaware, the following shall constitute
a valid means by which a stockholder may grant such authority: (1) a stockholder
may execute a writing authorizing another person or persons to act for the
stockholder as proxy, and execution of the writing may be accomplished by the
stockholder or the stockholder's authorized officer, director, employee or agent
signing such writing or causing his or her signature to be affixed to such
writing by any reasonable means including, but not limited to, by facsimile
signature; or (2) a stockholder may authorize another person or persons to act
for the stockholder as proxy by transmitting or authorizing the transmission of
a telegram, cablegram, or other means of electronic transmission to the person
who will be the holder of the proxy or to a proxy solicitation firm, proxy
support service organization or like agent duly authorized by the person who
will be the holder of the proxy to receive such transmission, provided that any
such telegram, cablegram or other means of electronic transmission must either
set forth or be submitted with information from which it can be determined that
the telegram, cablegram or other electronic transmission was authorized by the
stockholder. If it is determined that such telegrams, cablegrams or other
electronic transmissions are valid, the judge or judges of stockholder votes or,
if there are no such judges, such other persons making that determination shall
specify the information upon which they relied.

            Any copy, facsimile telecommunication or other reliable reproduction
of the writing or transmission created pursuant to the preceding paragraph of
this Section 6 may be substituted or used in lieu of the original writing or
transmission for any and all purposes for which the original writing or
transmission could be used, provided that such copy, facsimile telecommunication
or other reproduction shall be a complete reproduction of the entire original
writing or transmission.

            Proxies shall be filed with the Secretary of the meeting prior to or
at the commencement of the meeting to which they relate.

            Section 7. When a quorum is present at any meeting, the vote of the
holders of a majority in voting power of the stock present in person or
represented by proxy and entitled
<PAGE>   3

                                                                               3


to vote on the matter shall decide any question brought before such meeting,
unless the question is one upon which by express provision of statute or of the
Restated Certificate of Incorporation or these By-Laws, a different vote is
required, in which case such express provision shall govern and control the
decision of such question.

            Section 8. In order that the corporation may determine the
stockholders (a) entitled to notice of or to vote at any meeting of stockholders
or any adjournment thereof, or (b) entitled to consent to corporate action in
writing without a meeting, or (c) entitled to receive payment of any dividend or
other distribution or allotment of any rights, or entitled to exercise any
rights in respect of any change, conversion or exchange of stock or for the
purpose of any other lawful action, the Board of Directors may fix a record
date, which record date shall not precede the date upon which the resolution
fixing the record date is adopted, and which record date (i) in the case of
clause (a) above, shall not be more than sixty nor less than ten days before the
date of such meeting, (ii) in the case of clause (b) above, shall not be more
than ten days after the date upon which the resolution fixing the record date is
adopted by the board of directors, and (iii) in the case of clause (c) above,
shall not be more than sixty days prior to such action. If for any reason the
Board of Directors shall not have fixed a record date for any such purpose, the
record date for such purpose shall be determined as provided by law. Only those
stockholders of record on the date so fixed or determined shall be entitled to
any of the foregoing rights, notwithstanding the transfer of any such stock on
the books of the corporation after any such record date so fixed or determined.

            Section 9. The officer who has charge of the stock ledger of the
corporation shall prepare and make at least ten days before every meeting of
stockholders, a complete list of the stockholders entitled to vote at the
meeting, arranged in alphabetical order, and showing the address of each
stockholder and the number of shares registered in the name of each stockholder.
Such list shall be open to the examination of any stockholder, for any purpose
germane to the meeting, during ordinary business hours, for a period of at least
ten days prior to the meeting, either at a place within the city where the
meeting is to be held, which place shall be specified in the notice of meeting,
or, if not so specified, at the place where the meeting is to be held. The list
shall also be produced at the time and kept at the place of the meeting during
the whole time thereof, and may be inspected by any stockholder who is present.

            Section 10. The Board of Directors, in advance of all meetings of
the stockholders, shall appoint one or more judges of stockholder votes, who may
be stockholders or their proxies, but not directors of the corporation or
candidates for office. In the event that the Board of Directors fails to so
appoint judges of stockholder votes or, in the event that one or more judges of
stockholder votes previously designated by the Board of Directors fails to
appear or act at the meeting of stockholders, the Chairman of the meeting may
appoint one or more judges of stockholder votes to fill such vacancy or
vacancies. Judges of stockholder votes appointed to act at any meeting of the
stockholders, before entering upon the discharge of their duties, shall be sworn
faithfully to execute the duties of judge of stockholder votes with strict
impartiality and according to the best of their ability and the oath so taken
shall be subscribed by them. Judges of stockholder votes shall, subject to the
power of the Chairman of the meeting to open and close the polls, take charge of
the polls, and, after the voting, shall make a certificate of the result of the
vote taken.
<PAGE>   4

                                                                               4


            Section 11. (A) Annual Meetings of Stockholders. (1) Nominations of
persons for election to the Board of Directors of the corporation and the
proposal of business to be considered by the stockholders may be made at an
annual meeting of stockholders (a) pursuant to the corporation's notice of
meeting delivered pursuant to Article 1, Section 3 of these By-Laws, (b) by or
at the direction of the Chairman of the Board or (c) by any stockholder of the
corporation who is entitled to vote at the meeting, who complied with the notice
procedures set forth in subparagraphs (2) and (3) of this paragraph (A) of this
By-Law and who was a stockholder of record at the time such notice is delivered
to the Secretary of the corporation.

            (2) For nominations or other business to be properly brought before
an annual meeting by a stockholder pursuant to clause (c) of paragraph (A)(1) of
this By-Law, the stockholder must have given timely notice thereof in writing to
the Secretary of the corporation, and, in the case of business other than
nominations, such other business must be a proper matter for stockholder action.
To be timely, a stockholder's notice shall be delivered to the Secretary at the
principal executive offices of the corporation not less than seventy days nor
more than ninety days prior to the first anniversary of the preceding year's
annual meeting; provided, however, that in the event that the date of the annual
meeting is advanced by more than twenty days, or delayed by more than seventy
days, from such anniversary date, notice by the stockholder to be timely must be
so delivered not earlier than the ninetieth day prior to such annual meeting and
not later than the close of business on the later of the seventieth day prior to
such annual meeting or the tenth day following the day on which public
announcement of the date of such meeting is first made. Such stockholder's
notice shall set forth (a) as to each person whom the stockholder proposes to
nominate for election or re-election as a director all information relating to
such person that is required to be disclosed in solicitations of proxies for
election of directors, or is otherwise required, in each case pursuant to
Regulation 14A under the Securities Exchange Act of 1934, as amended (the
"Exchange Act"), including such person's written consent to being named in the
proxy statement as a nominee and to serving as a director if elected; (b) as to
any other business that the stockholder proposes to bring before the meeting, a
brief description of the business desired to be brought before the meeting, the
reasons for conducting such business at the meeting and any material interest in
such business of such stockholder and the beneficial owner, if any, on whose
behalf the proposal is made; and (c) as to the stockholder giving the notice and
the beneficial owner, if any, on whose behalf the nomination or proposal is made
(i) the name and address of such stockholder, as they appear on the
corporation's books, and of such beneficial owner and (ii) the class and number
of shares of the corporation which are owned beneficially and of record by such
stockholder and such beneficial owner.

            (3) Notwithstanding anything in the second sentence of paragraph
(A)(2) of this By-Law to the contrary, in the event that the number of directors
to be elected to the Board of Directors of the corporation is increased and
there is no public announcement naming all of the nominees for director or
specifying the size of the increased Board of Directors made by the corporation
at least eighty days prior to the first anniversary of the preceding year's
annual meeting, a stockholder's notice required by this By-Law shall also be
considered timely, but only with respect to nominees for any new positions
created by such increase, if it shall be delivered to the Secretary at the
principal executive offices of the corporation not later than the close of
<PAGE>   5

                                                                               5


business on the tenth day following the day on which such public announcement is
first made by the corporation.

            (B) Special Meetings of Stockholders. Only such business shall be
conducted at a special meeting of stockholders as shall have been brought before
the meeting pursuant to the corporation's notice of meeting pursuant to Article
I, Section 2 of these By-Laws. Nominations of persons for election to the Board
of Directors may be made at a special meeting of stockholders at which directors
are to be elected pursuant to the corporation's notice of meeting (a) by or at
the direction of the Board of Directors or (b) by any stockholder of the
corporation who is entitled to vote at the meeting, who complies with the notice
procedures set forth in this By-Law and who is a stockholder of record at the
time such notice is delivered to the Secretary of the corporation. Nominations
of stockholders of persons for election to the Board of Directors may be made at
such a special meeting of stockholders if the stockholder's notice as required
by paragraph (A)(2) of this By-Law shall be delivered to the Secretary at the
principal executive offices of the corporation not earlier than the ninetieth
day prior to such special meeting and not later than the close of business on
the later of the seventieth day prior to such special meeting or the tenth day
following the day on which public announcement is first made of the date of the
special meeting and of the nominees proposed by the Board of Directors to be
elected at such meeting.

            (C) General. (1) Only persons who are nominated in accordance with
the procedures set forth in this By-Law shall be eligible to serve as directors
and only such business shall be conducted at a meeting of stockholders as shall
have been brought before the meeting in accordance with the procedures set forth
in this By-Law. Except as otherwise provided by law, the Restated Certificate of
Incorporation or these By-Laws, the Chairman of the meeting shall have the power
and duty to determine whether a nomination or any business proposed to be
brought before the meeting was made in accordance with the procedures set forth
in this By-Law and, if any proposed nomination or business is not in compliance
with this By-Law, to declare that such defective nomination shall be disregarded
or that such proposed business shall not be transacted.

            (2) For purposes of this By-Law, "public announcement" shall mean
disclosure in a press release reported by the Dow Jones News Service, Associated
Press or comparable national news service or in a document publicly filed by the
corporation with the Securities and Exchange Commission pursuant to Section 13,
14 or 15(d) of the Exchange Act.

            (3) For purposes of this By-Law, no adjournment nor notice of
adjournment of any meeting shall be deemed to constitute a new notice of such
meeting for purposes of this Section 11, and in order for any notification
required to be delivered by a stockholder pursuant to this Section 11 to be
timely, such notification must be delivered within the periods set forth above
with respect to the originally scheduled meeting.

            (4) Notwithstanding the foregoing provisions of this By-Law, a
stockholder shall also comply with all applicable requirements of the Exchange
Act and the rules and regulations thereunder with respect to the matters set
forth in this By-Law. Nothing in this By-Law shall
<PAGE>   6

                                                                               6


be deemed to affect any rights of stockholders to request inclusion of proposals
in the corporation's proxy statement pursuant to Rule 14a-8 under the Exchange
Act.


                                   ARTICLE II.

                               BOARD OF DIRECTORS

            Section 1. The Board of Directors of the corporation shall consist
of such number of directors, not less than three nor more than 15, as shall from
time to time be fixed exclusively by resolution of the Board of Directors. The
directors shall be divided into three classes in the manner set forth in the
Restated Certificate of Incorporation of the corporation, each class to be
elected for the term set forth therein. Directors shall (except as hereinafter
provided for the filling of vacancies and newly created directorships) be
elected by the holders of a plurality of the voting power present in person or
represented by proxy and entitled to vote. A majority of the total number of
directors then in office (but not less than one-third of the number of directors
constituting the entire Board of Directors) shall constitute a quorum for the
transaction of business and, except as otherwise provided by law or by the
corporation's Restated Certificate of Incorporation, the act of a majority of
the directors present at any meeting at which there is a quorum shall be the act
of the Board of Directors. Directors need not be stockholders.

            Section 2. Newly created directorships in the Board of Directors
that result from an increase in the number of directors and any vacancy
occurring in the Board of Directors may be filled only by a majority of the
directors then in office, although less than a quorum, or by a sole remaining
director; and the directors so chosen shall hold office for a term as set forth
in the Restated Certificate of Incorporation of the corporation. If any
applicable provision of the General Corporation Law of the State of Delaware
expressly confers power on stockholders to fill such a directorship at a special
meeting of stockholders, such a directorship may be filled at such meeting only
by the affirmative vote of at least 80 percent in voting power of all shares of
the corporation entitled to vote generally in the election of directors, voting
as a single class.

            Section 3. Meetings of the Board of Directors shall be held at such
place within or without the State of Delaware as may from time to time be fixed
by resolution of the Board or as may be specified in the notice of any meeting.
Regular meetings of the Board of Directors shall be held at such times as may
from time to time be fixed by resolution of the Board and special meetings may
be held at any time upon the call of the Chairman of the Board or the President,
by oral, or written notice including, telegraph, telex or transmission of a
telecopy, e-mail or other means of transmission, duly served on or sent or
mailed to each director to such director's address or telecopy number as shown
on the books of the corporation not less than one day before the meeting. The
notice of any meeting need not specify the purposes thereof. A meeting of the
Board may be held without notice immediately after the annual meeting of
stockholders at the same place at which such meeting is held. Notice need not be
given of regular meetings of the Board held at times fixed by resolution of the
Board. Notice of any meeting need not be given to any director who shall attend
such meeting in person (except when the director attends a meeting for the
express purpose of objecting at the beginning of the
<PAGE>   7

                                                                               7


meeting, to the transaction of any business because the meeting is not lawfully
called or convened), or who shall waive notice thereof, before or after such
meeting, in writing.

            Section 4. Notwithstanding the foregoing, whenever the holders of
any one or more series of Preferred Stock or Series Common Stock issued by the
corporation shall have the right, voting separately by series, to elect
directors at an annual or special meeting of stockholders, the election, term of
office, removal, filling of vacancies and other features of such directorships
shall be governed by the terms of the Restated Certificate of Incorporation
applicable thereto, and such directors so elected shall not be divided into
classes pursuant to Article SEVENTH of the Restated Certificate of Incorporation
unless expressly provided by such terms. The number of directors that may be
elected by the holders of any such series of Preferred Stock or Series Common
Stock shall be in addition to the number fixed by or pursuant to the By-Laws.
Except as otherwise expressly provided in the terms of such series, the number
of directors that may be so elected by the holders of any such series of stock
shall be elected for terms expiring at the next annual meeting of stockholders
and without regard to the classification of the members of the Board of
Directors as set forth in Section 1 hereof, and vacancies among directors so
elected by the separate vote of the holders of any such series of Preferred
Stock or Series Common Stock shall be filled by the affirmative vote of a
majority of the remaining directors elected by such series, or, if there are no
such remaining directors, by the holders of such series in the same manner in
which such series initially elected a director.

            Section 5. If at any meeting for the election of directors, the
corporation has outstanding more than one class of stock, and one or more such
classes or series thereof are entitled to vote separately as a class, and there
shall be a quorum of only one such class or series of stock, that class or
series of stock shall be entitled to elect its quota of directors
notwithstanding absence of a quorum of the other class or series of stock.

            Section 6. The Board of Directors may designate three or more
directors to constitute an executive committee, one of whom shall be designated
Chairman of such committee. The members of such committee shall hold such office
until the next election of the Board of Directors and until their successors are
elected and qualify. Any vacancy occurring in the committee shall be filled by
the Board of Directors. Regular meetings of the committee shall be held at such
times and on such notice and at such places as it may from time to time
determine. The committee shall act, advise with and aid the officers of the
corporation in all matters concerning its interest and the management of its
business, and shall generally perform such duties and exercise such powers as
may from time to time be delegated to it by the Board of Directors, and shall
have authority to exercise all the powers of the Board of Directors, so far as
may be permitted by law, in the management of the business and the affairs of
the corporation whenever the Board of Directors is not in session or whenever a
quorum of the Board of Directors fails to attend any regular or special meeting
of such Board. Without limiting the generality of the foregoing grant of
authority, the executive committee is expressly authorized to declare dividends,
whether regular or special, to authorize the issuance of stock of the
corporation and to adopt a certificate of ownership and merger pursuant to
Section 253 or any successor provision of the Delaware General Corporation Law.
The committee shall have power to authorize the seal of the corporation to be
affixed to all papers which are required by the Delaware General Corporation Law
to have the seal affixed thereto. The fact that the executive
<PAGE>   8

                                                                               8


committee has acted shall be conclusive evidence that the Board of Directors was
not in session at such time or that a quorum of the Board had failed to attend
the regular or special meeting thereof.

            The executive committee shall keep regular minutes of its
transactions and shall cause them to be recorded in a book kept in the office of
the corporation designated for that purpose, and shall report the same to the
Board of Directors at their regular meeting. The committee shall make and adopt
its own rules for the government thereof and shall elect its own officers.

            Section 7. The Board of Directors may from time to time establish
such other committees to serve at the pleasure of the Board which shall be
comprised of such members of the Board and have such duties as the Board shall
from time to time establish. Any director may belong to any number of committees
of the Board. The Board may also establish such other committees with such
members (whether or not directors) and such duties as the Board may from time to
time determine.

            Section 8. Unless otherwise restricted by the Restated Certificate
of Incorporation or these By-Laws, any action required or permitted to be taken
at any meeting of the Board of Directors or of any committee thereof may be
taken without a meeting if all members of the Board or committee, as the case
may be, consent thereto in writing, and the writing or writings are filed with
the minutes of proceedings of the Board of Directors.

            Section 9. The members of the Board of Directors or any committee
thereof may participate in a meeting of such Board or committee, as the case may
be, by means of conference telephone or similar communications equipment by
means of which all persons participating in the meeting can hear each other, and
participation in a meeting pursuant to this subsection shall constitute presence
in person at such a meeting.

            Section 10. The Board of Directors may establish policies for the
compensation of directors and for the reimbursement of the expenses of
directors, in each case, in connection with services provided by directors to
the corporation.


                                  ARTICLE III.

                                    OFFICERS

            Section 1. The Board of Directors, as soon as may be after each
annual meeting of the stockholders, shall elect officers of the corporation,
including a Chairman of the Board or President and a Secretary. The Board of
Directors may also from time to time elect such other officers (including one or
more Vice Presidents, a Treasurer, one or more Assistant Vice Presidents, one or
more Assistant Secretaries and one or more Assistant Treasurers) as it may deem
proper or may delegate to any elected officer of the corporation the power to
appoint and remove any such other officers and to prescribe their respective
terms of office, authorities and duties. Any Vice President may be designated
Executive, Senior or Corporate, or may be given
<PAGE>   9

                                                                               9


such other designation or combination of designations as the Board of Directors
may determine. Any two or more offices may be held by the same person.

            Section 2. All officers of the corporation elected by the Board of
Directors shall hold office for such term as may be determined by the Board of
Directors or until their respective successors are chosen and qualified. Any
officer may be removed from office at any time either with or without cause by
the affirmative vote of a majority of the members of the Board then in office,
or, in the case of appointed officers, by any elected officer upon whom such
power of removal shall have been conferred by the Board of Directors.

            Section 3. Each of the officers of the corporation elected by the
Board of Directors or appointed by an officer in accordance with these By-laws
shall have the powers and duties prescribed by law, by the By-Laws or by the
Board of Directors and, in the case of appointed officers, the powers and duties
prescribed by the appointing officer, and, unless otherwise prescribed by the
By-Laws or by the Board of Directors or such appointing officer, shall have such
further powers and duties as ordinarily pertain to that office. The Chairman of
the Board or the President, as determined by the Board of Directors, shall be
the Chief Executive Officer and shall have the general direction of the affairs
of the corporation.

            Section 4. Unless otherwise provided in these By-Laws, in the
absence or disability of any officer of the corporation, the Board of Directors
may, during such period, delegate such officer's powers and duties to any other
officer or to any director and the person to whom such powers and duties are
delegated shall, for the time being, hold such office.


                                   ARTICLE IV.

                              CERTIFICATES OF STOCK

            Section 1. The shares of stock of the corporation shall be
represented by certificates, provided that the Board of Directors may provide by
resolution or resolutions that some or all of any or all classes or series of
the corporation's stock shall be uncertificated shares. Any such resolution
shall not apply to shares represented by a certificate until such certificate is
surrendered to the corporation. Notwithstanding the adoption of such a
resolution by the Board of Directors, every holder of stock represented by
certificates and upon request every holder of uncertificated shares shall be
entitled to have a certificate signed by, or in the name of the corporation by
the Chairman of the Board of Directors, or the President or a Vice President,
and by the Treasurer or the Secretary of the corporation, or as otherwise
permitted by law, representing the number of shares registered in certificate
form. Any or all the signatures on the certificate may be a facsimile.

            Section 2. Transfers of stock shall be made on the books of the
corporation by the holder of the shares in person or by such holder's attorney
upon surrender and cancellation of certificates for a like number of shares, or
as otherwise provided by law with respect to uncertificated shares.
<PAGE>   10

                                                                              10


            Section 3. No certificate for shares of stock in the corporation
shall be issued in place of any certificate alleged to have been lost, stolen or
destroyed, except upon production of such evidence of such loss, theft or
destruction and upon delivery to the corporation of a bond of indemnity in such
amount, upon such terms and secured by such surety, as the Board of Directors in
its discretion may require.


                                   ARTICLE V.

                                 CORPORATE BOOKS

            The books of the corporation may be kept outside of the State of
Delaware at such place or places as the Board of Directors may from time to time
determine.


                                   ARTICLE VI.

                          CHECKS, NOTES, PROXIES, ETC.

            All checks and drafts on the corporation's bank accounts and all
bills of exchange and promissory notes, and all acceptances, obligations and
other instruments for the payment of money, shall be signed by such officer or
officers or agent or agents as shall be hereunto authorized from time to time by
the Board of Directors. Proxies to vote and consents with respect to securities
of other corporations owned by or standing in the name of the corporation may be
executed and delivered from time to time on behalf of the corporation by the
Chairman of the Board, the President, or by such officers as the Board of
Directors may from time to time determine.


                                  ARTICLE VII.

                                   FISCAL YEAR

            The fiscal year of the corporation shall begin on the first day of
January in each year and shall end on the thirty-first day of December
following.


                                  ARTICLE VIII.

                                 CORPORATE SEAL

            The corporate seal shall have inscribed thereon the name of the
corporation. In lieu of the corporate seal, when so authorized by the Board of
Directors or a duly empowered committee thereof, a facsimile thereof may be
impressed or affixed or reproduced.
<PAGE>   11

                                                                              11


                                   ARTICLE IX.

                                   AMENDMENTS

            These By-Laws may be amended, added to, rescinded or repealed at any
meeting of the Board of Directors or of the stockholders, provided notice of the
proposed change was given in the notice of the meeting of the stockholders or,
in the case of a meeting of the Board of Directors, in a notice given not less
than two days prior to the meeting; provided, however, that, notwithstanding any
other provisions of these By-Laws or any provision of law which might otherwise
permit a lesser vote of the stockholders, the affirmative vote of the holders of
at least 80 percent in voting power of all shares of the corporation entitled to
vote generally in the election of directors, voting together as a single class,
shall be required in order for the stockholders to alter, amend or repeal
Section 2 and Section 11 of Article I, Sections 1 and 2 of Article II or this
proviso to this Article IX of these By-Laws or to adopt any provision
inconsistent with any of such Sections or with this proviso.

<PAGE>   1
                                                                    Exhibit 10.1



                             DISTRIBUTION AGREEMENT

                                     between

                        THE DUN & BRADSTREET CORPORATION

                                       and

                      THE NEW DUN & BRADSTREET CORPORATION


                            Dated as of June __, 1998
<PAGE>   2

                                TABLE OF CONTENTS

                                                                          Page
                                                                          ----


ARTICLE I.   DEFINITIONS...................................................  2
    SECTION 1.1.  General..................................................  2
    SECTION 1.2.  References; Interpretation............................... 13

ARTICLE II.  DISTRIBUTION AND OTHER TRANSACTIONS; CERTAIN
             COVENANTS..................................................... 13
    SECTION 2.1.  The Distribution and Other Transactions.................. 13
    SECTION 2.2.  Intercompany Accounts.................................... 17
    SECTION 2.3.  Cash balances............................................ 17
    SECTION 2.4.  Assumption and Satisfaction of Liabilities............... 17
    SECTION 2.5.  Resignations............................................. 18
    SECTION 2.6.  Further Assurances....................................... 18
    SECTION 2.7.  Limited Representations or Warranties.................... 18
    SECTION 2.8.  Guarantees............................................... 18
    SECTION 2.9.  Witness Services......................................... 19
    SECTION 2.10.  Certain Post-Distribution Transactions.................. 19
    SECTION 2.11.  Transfers Not Effected Prior to the Distribution; 
                   Transfers Deemed Effective as of the Distribution Date.. 20
    SECTION 2.12.  Conveyancing and Assumption Instruments................. 21
    SECTION 2.13.  Ancillary Agreements.................................... 21
    SECTION 2.14.  Corporate Names......................................... 21

ARTICLE III.  INDEMNIFICATION.............................................. 23
    SECTION 3.1.  Indemnification by the Corporation....................... 23
    SECTION 3.2.  Indemnification by New D&B............................... 24
    SECTION 3.3.  Procedures for Indemnification........................... 24
    SECTION 3.4.  Indemnification Payments................................. 26

ARTICLE IV.  ACCESS TO INFORMATION......................................... 26
    SECTION 4.1.  Provision of Corporate Records........................... 26
    SECTION 4.2.  Access to Information.................................... 26
    SECTION 4.3.  Reimbursement; Other Matters............................. 26
    SECTION 4.4.  Confidentiality.......................................... 27
    SECTION 4.5.  Privileged Matters....................................... 27
    SECTION 4.6.  Ownership of Information................................. 29
    SECTION 4.7.  Limitation of Liability.................................. 29
    SECTION 4.8.  Other Agreements Providing for Exchange of Information... 29

ARTICLE V.  ADMINISTRATIVE SERVICES........................................ 29
    SECTION 5.1.  Performance of Services.................................. 29
    SECTION 5.2.  Independence............................................. 30
    SECTION 5.3.  Non-exclusivity.......................................... 30


                                        i
<PAGE>   3

                                                                          Page
                                                                          ----


ARTICLE VI.  DISPUTE RESOLUTION............................................ 30
    SECTION 6.1.  Negotiation.............................................. 30
    SECTION 6.2.  Arbitration.............................................. 30
    SECTION 6.3.  Continuity of Service and Performance.................... 31

ARTICLE VII.  INSURANCE.................................................... 31
    SECTION 7.1.  Policies and Rights Included Within Assets; Assignment
                  of Policies.............................................. 31
    SECTION 7.2.  Post-Distribution Date Claims............................ 32
    SECTION 7.3.  Administration; Other Matters............................ 32
    SECTION 7.4.  Agreement for Waiver of Conflict and Shared Defense...... 34
    SECTION 7.5.  Cooperation.............................................. 34

ARTICLE VIII.  MISCELLANEOUS............................................... 34
    SECTION 8.1.  Complete Agreement; Construction......................... 34
    SECTION 8.2.  Ancillary Agreements..................................... 34
    SECTION 8.3.  Counterparts............................................. 34
    SECTION 8.4.  Survival of Agreements................................... 34
    SECTION 8.5.  Expenses................................................. 34
    SECTION 8.6.  Notices.................................................. 35
    SECTION 8.7.  Waivers.................................................. 35
    SECTION 8.8.  Amendments............................................... 35
    SECTION 8.9.  Assignment............................................... 36
    SECTION 8.10.  Successors and Assigns.................................. 36
    SECTION 8.11.  Termination............................................. 36
    SECTION 8.12.  Subsidiaries............................................ 36
    SECTION 8.13.  Third Party Beneficiaries............................... 36
    SECTION 8.14.  Title and Headings...................................... 36
    SECTION 8.15.  Schedules and Exhibits.................................. 37
    SECTION 8.16.  GOVERNING LAW........................................... 37
    SECTION 8.17.  Consent to Jurisdiction................................. 37
    SECTION 8.18.  Severability............................................ 37


                                       ii
<PAGE>   4

                             DISTRIBUTION AGREEMENT


            DISTRIBUTION AGREEMENT, dated as of June __, 1998, between THE DUN &
BRADSTREET CORPORATION, a Delaware corporation (the "Corporation") and THE NEW
DUN & BRADSTREET CORPORATION, a Delaware corporation ("New D&B").

            WHEREAS, the Corporation acting through its direct and indirect
subsidiaries, currently conducts a number of businesses, including, without
limitation, (i) providing sales, marketing and publishing services for yellow
pages and other directory products (the "Reuben H. Donnelley Business"), (ii)
supplying business, commercial-credit and business-marketing information
services and receivables management services (the "D&B Opco Inc. Business") and
(iii) providing credit ratings on fixed-income securities and other credit
obligations (the "Moody's Business").

            WHEREAS, the Board of Directors of the Corporation has determined
that it is appropriate, desirable and in the best interests of the holders of
shares of common stock, par value $1.00 per share, of the Corporation (the "D&B
Common Stock"), as well as of the Corporation and its businesses, to reorganize
the Corporation to separate from the Corporation all businesses currently
conducted by the Corporation other than the Reuben H. Donnelley Business and to
cause such businesses to be owned and conducted, directly or indirectly, by New
D&B;

            WHEREAS, in order to effect such separation, the Board of Directors
of the Corporation has determined that it is appropriate, desirable and in the
best interests of the holders of D&B Common Stock, as well as of the Corporation
and its businesses, for the Corporation (i) to take certain steps to reorganize
the Corporation's Subsidiaries (as defined herein) and businesses, including
prior to the Distribution (as defined herein) (A) to cause Dun & Bradstreet,
Inc. ("D&B Opco Inc.") to merge with and into New D&B, with New D&B as the
surviving corporation, (B) upon the completion of the transaction described in
(A), to cause the Corporation to contribute all of the non-stock assets held
directly by the Corporation (other than assets specified herein to remain with
the Corporation after the Distribution) to New D&B, (C) upon the completion of
the transaction described in (B), to contribute the capital stock held by the
Corporation in Moody's Investors Service, Inc. ("Moody's"), Dun & Bradstreet
International, Ltd. ("D&B International") and all of the other first-tier
subsidiaries of the Corporation other than New D&B and The Reuben H. Donnelley
Corporation ("RHD") to New D&B, (D) upon the completion of the transactions
described in (C), to cause New D&B to contribute all of its non-stock assets,
other than its interest in the corporate headquarters of New D&B to New Dun &
Bradstreet, Inc., a newly formed Delaware corporation and wholly-owned
subsidiary of New D&B ("New D&B Opco Inc.") and (E) upon the completion of the
transactions described in (D) to cause New D&B to contribute the capital stock
of all of its first-tier subsidiaries other than Moody's to New D&B Opco Inc.
and (ii) upon the completion of such reorganization to distribute to the holders
of the D&B Common Stock all the outstanding shares of common stock of New D&B
(the "New D&B Common Shares"), together with the associated Rights (as defined
herein), as set forth herein;
<PAGE>   5

                                                                               2


            WHEREAS, each of the Corporation and New D&B has determined that it
is necessary and desirable, on or prior to the Distribution Date (as defined
herein), to allocate and transfer those assets and to allocate and assign
responsibility for those liabilities in respect of the activities of the
businesses of such entities and those assets and liabilities in respect of other
businesses and activities of the Corporation and its current and former
Subsidiaries and other matters; and

            WHEREAS, each of the Corporation and New D&B has determined that it
is necessary and desirable to set forth the principal corporate transactions
required to effect such Distribution and to set forth other agreements that will
govern certain other matters following the Distribution.

            NOW, THEREFORE, in consideration of the mutual agreements,
provisions and covenants contained in this Agreement, the parties hereby agree
as follows:


ARTICLE I. DEFINITIONS

            SECTION 1.1. General. As used in this Agreement, the following terms
shall have the following meanings:

            (a) "Action" shall mean any action, suit, arbitration, inquiry,
proceeding or investigation by or before any court, any governmental or other
regulatory or administrative agency, body or commission or any arbitration
tribunal.

            (b) "Affiliate" shall mean, when used with respect to a specified
person, another person that controls, is controlled by, or is under common
control with the person specified. As used herein, "control" means the
possession, directly or indirectly, of the power to direct or cause the
direction of the management and policies of such person, whether through the
ownership of voting securities or other interests, by contract or otherwise.

            (c) "Agent" shall have the meaning set forth in Section 2.1(b).

            (d) "Agreement Disputes" shall have the meaning set forth in Section
6.1.

            (e) "Ancillary Agreements" shall mean all of the written agreements,
instruments, assignments or other arrangements (other than this Agreement)
entered into in connection with the transactions contemplated hereby, including,
without limitation, the Conveyancing and Assumption Instruments, the Data
Services Agreement, the Employee Benefits Agreement, the Intellectual Property
Agreement, the Shared Transaction Services Agreement, the Tax Allocation
Agreement and the Transition Services Agreement.

            (f) "Assets" shall mean assets, properties and rights (including
goodwill), wherever located (including in the possession of vendors or other
third parties or elsewhere), whether real, personal or mixed, tangible,
intangible or contingent, in each case whether or not
<PAGE>   6

                                                                               3


recorded or reflected or required to be recorded or reflected on the books and
records or financial statements of any person, including, without limitation,
the following:

                  (i)    all accounting and other books, records and files
                         whether in paper, microfilm, microfiche, computer tape
                         or disc, magnetic tape or any other form;

                  (ii)   all apparatus, computers and other electronic data
                         processing equipment, fixtures, machinery, equipment,
                         furniture, office equipment, automobiles, trucks,
                         aircraft and other transportation equipment, special
                         and general tools, test devices, prototypes and models
                         and other tangible personal property;

                  (iii)  all inventories of materials, parts, raw materials,
                         supplies, work-in-process and finished goods and
                         products;

                  (iv)   all interests in real property of whatever nature,
                         including easements, whether as owner, mortgagee or
                         holder of a Security Interest in real property, lessor,
                         sublessor, lessee, sublessee or otherwise;

                  (v)    all interests in any capital stock or other equity
                         interests of any Subsidiary or any other person, all
                         bonds, notes, debentures or other securities issued by
                         any Subsidiary or any other person, all loans, advances
                         or other extensions of credit or capital contributions
                         to any Subsidiary or any other person and all other
                         investments in securities of any person;

                  (vi)   all license agreements, leases of personal property,
                         open purchase orders for raw materials, supplies, parts
                         or services, unfilled orders for the manufacture and
                         sale of products and other contracts, agreements or
                         commitments;

                  (vii)  all deposits, letters of credit and performance and
                         surety bonds;

                  (viii) all written technical information, data,
                         specifications, research and development information,
                         engineering drawings, operating and maintenance
                         manuals, and materials and analyses prepared by
                         consultants and other third parties;

                  (ix)   all domestic and foreign patents, copyrights, trade
                         names, trademarks, service marks and registrations and
                         applications for any of the foregoing, mask works,
                         trade secrets, inventions, data bases, other
                         proprietary information and licenses from third persons
                         granting the right to use any of the foregoing;
<PAGE>   7

                                                                               4


                  (x)    all computer applications, programs and other software,
                         including operating software, network software,
                         firmware, middleware, design software, design tools,
                         systems documentation and instructions;

                  (xi)   all cost information, sales and pricing data, customer
                         prospect lists, supplier records, customer and supplier
                         lists, customer and vendor data, correspondence and
                         lists, product literature, artwork, design, development
                         and manufacturing files, vendor and customer drawings,
                         formulations and specifications, quality records and
                         reports and other books, records, studies, surveys,
                         reports, plans and documents;

                  (xii)  all prepaid expenses, trade accounts and other accounts
                         and notes receivables;

                  (xiii) all rights under contracts or agreements, all claims or
                         rights against any person arising from the ownership of
                         any asset, all rights in connection with any bids or
                         offers and all claims, chooses in action or similar
                         rights, whether accrued or contingent;

                  (xiv)  all rights under insurance policies and all rights in
                         the nature of insurance, indemnification or
                         contribution;

                  (xv)   all licenses, permits, approvals and authorizations
                         which have been issued by any Governmental Authority;

                  (xvi)  cash or cash equivalents, bank accounts, lock boxes and
                         other deposit arrangements; and

                  (xvii) interest rate, currency, commodity or other swap,
                         collar, cap or other hedging or similar agreements or
                         arrangements.

            (g) "Assignee" shall have the meaning set forth in Section 2.1(f).

            (h) "Business Entity" shall mean any corporation, partnership,
limited liability company or other entity which may legally hold title to
Assets.

            (i) "Claims Administration" shall mean the processing of claims made
under the Shared Policies, including, without limitation, the reporting of
claims to the insurance carriers and the management of the defense of claims.

            (j) "Code" shall mean the Internal Revenue Code of 1986, as amended,
and the Treasury regulations promulgated thereunder, including any successor
legislation.

            (k) "Commission" shall mean the U.S. Securities and Exchange
Commission.
<PAGE>   8

                                                                               5


            (l) "Conveyancing and Assumption Instruments" shall mean,
collectively, the various agreements, instruments and other documents heretofore
entered into and to be entered into to effect the transfer of Assets and the
assumption of Liabilities in the manner contemplated by this Agreement, or
otherwise arising out of or relating to the transactions contemplated by this
Agreement, which shall be in substantially the forms attached hereto as Schedule
1.1(l) for transfers to be effected pursuant to New York law or the laws of one
of the other states of the United States, or, if not appropriate for a given
transfer, and for transfers to be effected pursuant to non-U.S. laws, shall be
in such other form or forms as the parties agree and as may be required by the
laws of such non-U.S. jurisdictions.

            (m) the "Corporation" or "D&B" shall mean The Dun & Bradstreet
Corporation, a Delaware corporation, which will change its name at the time of
the Distribution to "The Reuben H. Donnelley Corporation".

            (n) "Corporation Debt" shall have the meaning set forth in Section
2.1(n).

            (o) "D&B Opco Inc. Business" shall have the meaning set forth in the
recitals.

            (p) "Data Services Agreement" shall mean the Data Services Agreement
between the Corporation and New D&B (or Subsidiaries thereof).

            (q) "Distribution" shall mean the distribution on the Distribution
Date to holders of record of shares of D&B Common Stock as of the Distribution
Record Date of the New D&B Common Shares owned by the Corporation on the basis
of one New D&B Common Share for each outstanding share of D&B Common Stock.

            (r) "Distribution Date" shall mean July 1, 1998.

            (s) "Distribution Record Date" shall mean as of the close of
business of such date as may be determined by the Corporation's Board of
Directors as the record date for the Distribution.

            (t) "Effective Time" shall mean immediately after the midnight, New
York time, ending the 24-hour period comprising June 30, 1998.

            (u) "Employee Benefits Agreement" shall mean the Employee Benefits
Agreement between the Corporation and New D&B.

            (v) "Governmental Authority" shall mean any federal, state, local,
foreign or international court, government, department, commission, board,
bureau, agency, official or other regulatory, administrative or governmental
authority.

            (w) "Indemnifiable Losses" shall mean any and all losses,
liabilities, claims, damages, demands, costs or expenses (including, without
limitation, reasonable attorneys' fees and any and all out-of-pocket expenses)
reasonably incurred in investigating, preparing for or
<PAGE>   9

                                                                          6


defending against any Actions or potential Actions or in settling any Action or
potential Action or in satisfying any judgment, fine or penalty rendered in or
resulting from any Action.

            (x) "Indemnifying Party" shall have the meaning set forth in Section
3.3.

            (y) "Indemnitee" shall have the meaning set forth in Section 3.3.

            (z) "Information Statement" shall mean the Information Statement
sent to the holders of shares of D&B Common Stock in connection with the
Distribution, including any amendment or supplement thereto.

            (aa) "Insurance Administration" shall mean, with respect to each
Shared Policy, the accounting for premiums, retrospectively-rated premiums,
defense costs, indemnity payments, deductibles and retentions, as appropriate,
under the terms and conditions of each of the Shared Policies; and the reporting
to excess insurance carriers of any losses or claims which may cause the
per-occurrence, per claim or aggregate limits of any Shared Policy to be
exceeded, and the distribution of Insurance Proceeds as contemplated by this
Agreement.

            (ab) "Insurance Proceeds" shall mean those monies (i) received by an
insured from an insurance carrier or (ii) paid by an insurance carrier on behalf
of an insured, in either case net of any applicable premium adjustment,
retrospectively-rated premium, deductible, retention, or cost of reserve paid or
held by or for the benefit of such insured.

            (ac) "Insured Claims" shall mean those Liabilities that,
individually or in the aggregate, are covered within the terms and conditions of
any of the Shared Policies, whether or not subject to deductibles, co-insurance,
uncollectibility or retrospectively-rated premium adjustments.

            (ad) "Intellectual Property Agreement" shall mean the Intellectual
Property Agreement between the Corporation and New D&B.

            (ae) "Liabilities" shall mean any and all losses, claims, charges,
debts, demands, actions, causes of action, suits, damages, obligations,
payments, costs and expenses, sums of money, accounts, reckonings, bonds,
specialties, indemnities and similar obligations, exonerations, covenants,
contracts, controversies, agreements, promises, doings, omissions, variances,
guarantees, make whole agreements and similar obligations, and other
liabilities, including all contractual obligations, whether absolute or
contingent, matured or unmatured, liquidated or unliquidated, accrued or
unaccrued, known or unknown, whenever arising, and including those arising under
any law, rule, regulation, Action, threatened or contemplated Action (including
the costs and expenses of demands, assessments, judgments, settlements and
compromises relating thereto and attorneys' fees and any and all costs and
expenses, whatsoever reasonably incurred in investigating, preparing or
defending against any such Actions or threatened or contemplated Actions), order
or consent decree of any governmental or other regulatory or administrative
agency, body or commission or any award of any arbitrator or mediator of any
kind, and those arising under any contract, commitment or undertaking, including
those arising under this Agreement or any Ancillary Agreement, in each case,
whether or not recorded or reflected or
<PAGE>   10

                                                                          7


required to be recorded or reflected on the books and records or financial
statements of any person.

            (af) "Moody's" shall have the meaning set forth in the recitals.

            (ag) "Moody's Business" shall have the meaning set forth in the
recitals.

            (ah) "New D&B Assets" shall mean, collectively, all the rights and
Assets owned or held by the Corporation or any Subsidiary of the Corporation
immediately prior to the Effective Time, except the RHD Assets.

            (ai) "New D&B Business" shall mean each and every business conducted
at any time by the Corporation or any Subsidiary of the Corporation prior to the
Effective Time, except an RHD Business.

            (aj) "New D&B Common Shares" shall have the meaning set forth in the
recitals hereto.

            (ak) "New D&B Contracts" shall mean all the contracts and agreements
to which the Corporation or any of its Affiliates is a party or by which it or
any of its Affiliates is bound immediately prior to the Effective Time, except
the RHD Contracts.

            (al) "New D&B Group" shall mean New D&B and each person (other than
any member of the RHD Group) that is a Subsidiary of the Corporation immediately
prior to the Effective Time.

            (am) "New D&B Indemnitees" shall mean New D&B, each member of the
New D&B Group, each of their respective present and former directors, officers,
employees and agents and each of the heirs, executors, successors and assigns of
any of the foregoing, except the RHD Indemnitees.

            (an) "New D&B Liabilities" shall mean collectively, all obligations
and Liabilities of the Corporation or any Subsidiary of the Corporation
immediately prior to the Effective Time, except the RHD Liabilities.

            (ao) "New D&B Opco Inc." shall mean a newly formed Delaware
corporation and wholly owned subsidiary of D&B Opco Inc. created to hold the
assets and liabilities related to, and to operate, the D&B Opco Inc. Business
after the Distribution.

            (ap) "New D&B Policies" shall mean all Policies, current or past,
which are owned or maintained by or on behalf of the Corporation or any
Subsidiary of the Corporation immediately prior to the Effective Time which do
not relate to the RHD Business and which Policies are either maintained by New
D&B or a member of the New D&B Group or are assignable to New D&B or a member of
the New D&B Group.
<PAGE>   11

                                                                          8


            (aq) "1996 Distribution" shall mean the Distribution described in
the 1996 Distribution Agreement.

            (ar) "1996 Distribution Agreement" shall mean the Distribution
Agreement among the Corporation, Cognizant Corporation and ACNielsen Corporation
dated as of October 28, 1996.

            (as) "person" shall mean any natural person, corporation, business
trust, joint venture, association, company, partnership, other entity or
government, or any agency or political subdivision thereof.

            (at) "Policies" shall mean insurance policies and insurance
contracts of any kind (other than life and benefits policies or contracts),
including, without limitation, primary, excess and umbrella policies,
comprehensive general liability policies, director and officer liability,
fiduciary liability, automobile, aircraft, property and casualty, workers'
compensation and employee dishonesty insurance policies, bonds and
self-insurance and captive insurance company arrangements, together with the
rights, benefits and privileges thereunder.

            (au) "Provider" shall have the meaning set forth in Section 5.1.

            (av) "Recipient" shall have the meaning set forth in Section 5.1.

            (aw) "Records" shall have the meaning set forth in Section 4.1.

            (ax) "RHD" shall mean The Reuben H. Donnelley Corporation, a
Delaware corporation and a wholly-owned subsidiary of the Corporation.

            (ay) "RHD Assets" shall mean:

                  (i)    the ownership interests in those Business Entities
                         listed on Schedule 1.1(ay)(i);

                  (ii)   any and all Assets that are expressly contemplated by
                         this Agreement, including those on the list of
                         pre-Distribution reorganization transactions attached
                         as Schedule 1.1(ay)(ii) hereto, or any Ancillary
                         Agreement (or included on any Schedule hereto or
                         thereto) as Assets which have been or are to be
                         transferred to the Corporation, RHD or any other member
                         of the RHD Group prior to the Effective Time or are to
                         remain with the Corporation, RHD or any other member of
                         the RHD Group subsequent to the Effective Time;

                  (iii)  any Assets reflected on the RHD Balance Sheet or the
                         accounting records supporting such balance sheet and
                         any Assets acquired by or for RHD or any member of the
                         RHD Group subsequent to the date of such balance sheet
                         which, had they been so acquired on or before such date
                         and owned as of such date, would have been reflected on
                         such balance sheet if
<PAGE>   12

                                                                          9


                         prepared on a consistent basis, subject to any
                         dispositions of any of such Assets subsequent to the
                         date of such balance sheet;

                  (iv)   subject to Article VII, any rights of any member of the
                         RHD Group under any of the Policies, including any
                         rights thereunder arising from and after the Effective
                         Time in respect of any Policies that are occurrence
                         policies;

                  (v)    any RHD Contracts, any rights or claims arising
                         thereunder, and any other rights or claims or
                         contingent rights or claims primarily relating to or
                         arising from any RHD Asset or the RHD Business; and

                  (vi)   any and all Assets of the Corporation from and after
                         the Effective Time.

                              Notwithstanding the foregoing, the RHD Assets
                         shall not in any event include:

                        (w)   any rights of the Corporation under the 1996
                              Distribution Agreement or the Tax Allocation
                              Agreement, Employee Benefits Agreement or the
                              Ancillary Agreements referred to in the 1996
                              Distribution Agreement; or

                        (x)   the Assets listed or described on Schedule
                              1.1(ay)(x); or

                        (y)   any Assets primarily relating to or used in any
                              terminated or divested Business Entity, business
                              or operation formerly owned or managed by or
                              associated with the Corporation, RHD or any RHD
                              Business, except for those Assets primarily
                              relating to or used in those Business Entities,
                              businesses or operations listed on Schedule
                              1.1(ay)(y); or

                        (z)   any and all Assets that are expressly contemplated
                              by this Agreement or any Ancillary Agreement (or
                              the Schedules hereto or thereto) as Assets to be
                              transferred or conveyed to any member of the New
                              D&B Group.

                  In the event of any inconsistency or conflict which may arise
                  in the application or interpretation of any of the foregoing
                  provisions, for the purpose of determining what is and is not
                  an RHD Asset, any item explicitly included on a Schedule
                  referred to in this Section 1.1(ay) shall take priority over
                  any provision of the text hereof, and clause (ii) shall take
                  priority over clause (iii) hereof of this paragraph (ay).

            (az) "RHD Balance Sheet" shall mean the combined balance sheet of
the RHD Group, including the notes thereto, as of March 31, 1998, set forth as
Schedule 1.1(az) hereto.
<PAGE>   13

                                                                              10


            (ba) "RHD Business" shall mean (i) the Reuben H. Donnelley Business,
(ii) the businesses of the members of the RHD Group, (iii) any other business
conducted by the Corporation or any Subsidiary of the Corporation primarily
through the use of the RHD Assets, (iv) the businesses of Business Entities
acquired or established by or for RHD or any of its Subsidiaries after the date
of this Agreement and (v) the business of the Corporation from and after the
Effective Time.

            (bb) "RHD Contracts" shall mean the following contracts and
agreements to which the Corporation or any of its Affiliates is a party or by
which it or any of its Affiliates or any of their respective Assets is bound,
whether or not in writing, except for any such contract or agreement that is not
expressly contemplated to be transferred or assigned to the Corporation or any
member of the RHD Group prior to the Effective Time or to remain with the
Corporation or any member of the RHD Group subsequent to the Effective Time,
pursuant to any provision of this Agreement or any Ancillary Agreement:

                  (i)    any contracts or agreements listed or described on
                         Schedule 1.1(bb)(i);

                  (ii)   any contract or agreement entered into in the name of,
                         or expressly on behalf of, any division, business unit
                         or member of the RHD Group;

                  (iii)  any contract or agreement that relates primarily to the
                         RHD Business;

                  (iv)   federal, state and local government and other contracts
                         and agreements that are listed or described on Schedule
                         1.1(bb)(iv) and any other government contracts or
                         agreements entered into after the date hereof and prior
                         to the Effective Time that relate primarily to the RHD
                         Business;

                  (v)    any contract or agreement representing capital or
                         operating equipment lease obligations reflected on the
                         RHD Balance Sheet, including obligations as lessee
                         under those contracts or agreements listed on Schedule
                         1.1(bb)(v);

                  (vi)   any contract or agreement that is otherwise expressly
                         contemplated pursuant to this Agreement or any of the
                         Ancillary Agreements to be transferred or assigned to
                         the Corporation or any member of the RHD Group prior to
                         the Effective Time or to remain with the Corporation or
                         any member of the RHD Group subsequent to the Effective
                         Time; and

                  (vii)  any guarantee, indemnity, representation or warranty of
                         any member of the RHD Group.

            (bc) "RHD Group" shall mean RHD, each Business Entity which is
contemplated to become a Subsidiary of the Corporation or RHD hereunder prior to
the Effective Time or to remain a Subsidiary of the Corporation or RHD hereunder
subsequent to the Effective Time, which shall include those identified as such
on Schedule 1.1(ay)(i) hereto, which Schedule
<PAGE>   14

                                                                          11


shall also indicate the amount of the Corporation's or RHD's direct or indirect
ownership interest therein, and the Corporation from and after the Effective
Time.

            (bd) "RHD Indemnitees" shall mean RHD, each member of the RHD Group,
each of their respective present and former directors, officers, employees and
agents and each of the heirs, executors, successors and assigns of any of the
foregoing.

            (be) "RHD Liabilities" shall mean:

                  (i)    any and all Liabilities that are expressly contemplated
                         by this Agreement or any Ancillary Agreement (or the
                         Schedules hereto or thereto, including Schedule
                         1.1(be)(i) hereto) as Liabilities to be assumed by the
                         Corporation or any member of the RHD Group prior to the
                         Effective Time or to remain with the RHD Group
                         subsequent to the Effective Time, and all agreements,
                         obligations and Liabilities of the Corporation or any
                         member of the RHD Group under this Agreement or any of
                         the Ancillary Agreements;

                  (ii)   all Liabilities (other than Taxes and any
                         employee-related Liabilities subject to the provisions
                         of the Tax Allocation Agreement and the Employee
                         Benefits Agreement, respectively), primarily relating
                         to, arising out of or resulting from:

                              (A) the operation of the RHD Business, as
                         conducted at any time prior to, on or after the
                         Effective Time (including any Liability relating to,
                         arising out of or resulting from any act or failure to
                         act by any director, officer, employee, agent or
                         representative (whether or not such act or failure to
                         act is or was within such person's authority));

                              (B) the operation of any business conducted by the
                         Corporation or any Subsidiary of the Corporation at any
                         time from and after the Effective Time (including any
                         Liability relating to, arising out of or resulting from
                         any act or failure to act by any director, officer,
                         employee, agent or representative (whether or not such
                         act or failure to act is or was within such person's
                         authority)); or

                              (C) any RHD Assets;

                         whether arising before, on or after the Effective Time;

                  (iii)  all Liabilities reflected as liabilities or obligations
                         on the RHD Balance Sheet or the accounting records
                         supporting such balance sheet, and all Liabilities
                         arising or assumed after the date of such balance sheet
                         which, had they arisen or been assumed on or before
                         such date and been retained as of such date, would have
                         been reflected on such balance sheet, subject to any
                         discharge of such Liabilities subsequent to the date of
                         the RHD Balance Sheet; and
<PAGE>   15

                                                                          12


                  (iv)   the Corporation Debt.

                      Notwithstanding the foregoing, the RHD Liabilities shall
                      not include:

                        (x)   any Liabilities that are expressly contemplated by
                              this Agreement or any Ancillary Agreement (or the
                              Schedules hereto or thereto) as Liabilities to be
                              assumed by New D&B or any member of the New D&B
                              Group, including any Liabilities set forth in
                              Schedule 1.1(be)(x);

                        (y)   any Liabilities primarily relating to, arising out
                              of or resulting from any terminated or divested
                              Business Entity, business or operation formerly
                              owned or managed by or associated with the
                              Corporation or any RHD Business except for
                              Liabilities primarily relating to, arising out of
                              or resulting from those Business Entities,
                              businesses or operations listed in Schedule
                              1.1(be)(y); or

                        (z)   all agreements and obligations of any member of
                              the New D&B Group under this Agreement or any of
                              the Ancillary Agreements.

            (bf) "RHD Policies" shall mean all Policies, current or past, which
are owned or maintained by or on behalf of the Corporation or any Subsidiary of
the Corporation immediately prior to the Effective Time, which do not relate to
the New D&B Business.

            (bg) "Rights" shall have the meaning set forth in Section 2.1(c).

            (bh) "Rules" shall have the meaning set forth in Section 6.2.

            (bi) "Security Interest" shall mean any mortgage, security interest,
pledge, lien, charge, claim, option, right to acquire, voting or other
restriction, right-of-way, covenant, condition, easement, encroachment,
restriction on transfer, or other encumbrance of any nature whatsoever.

            (bj) "Shared Policies" shall mean all Policies, current or past,
which are owned or maintained by or on behalf of the Corporation or any
Subsidiary of the Corporation immediately prior to the Effective Time which
relate to the New D&B Business and the RHD Business.

            (bk) "Shared Transaction Services Agreement" shall mean the Shared
Transaction Services Agreement between the Corporation and New D&B (or
Subsidiaries thereof).

            (bl) "Subsidiary" shall mean any corporation, partnership or other
entity of which another entity (i) owns, directly or indirectly, ownership
interests sufficient to elect a majority of the Board of Directors (or persons
performing similar functions) (irrespective of whether at the time any other
class or classes of ownership interests of such corporation,
<PAGE>   16

                                                                              13


partnership or other entity shall or might have such voting power upon the
occurrence of any contingency) or (ii) is a general partner or an entity
performing similar functions (e.g., a trustee).

            (bm) "Tax" shall have the meaning set forth in the Tax Allocation
Agreement.

            (bn) "Tax Allocation Agreement" shall mean the Tax Allocation
Agreement between the Corporation and New D&B.

            (bo) "Third Party Claim" shall have the meaning set forth in Section
3.3.

            (bp) "Transition Services Agreement" shall mean the Transition
Services Agreement between the Corporation and New D&B.

            SECTION 1.2. References; Interpretation. References in this
Agreement to any gender include references to all genders, and references to the
singular include references to the plural and vice versa. The words "include",
"includes" and "including" when used in this Agreement shall be deemed to be
followed by the phrase "without limitation". Unless the context otherwise
requires, references in this Agreement to Articles, Sections, Schedules and
Exhibits shall be deemed references to Articles and Sections of, and Schedules
and Exhibits to, such Agreement. Unless the context otherwise requires, the
words "hereof", "hereby" and "herein" and words of similar meaning when used in
this Agreement refer to this Agreement in its entirety and not to any particular
Article, Section or provision of this Agreement.


ARTICLE II. DISTRIBUTION AND OTHER TRANSACTIONS; CERTAIN COVENANTS

            SECTION 2.1. The Distribution and Other Transactions.

            (a) Certain Transactions. On or prior to the Distribution Date:

                  (i) the Corporation shall, on behalf of itself and its
      Subsidiaries, transfer or cause to be transferred to New D&B or another
      member of the New D&B Group, effective prior to or as of the Effective
      Time, all of the Corporation's and its Subsidiaries' right, title and
      interest in the New D&B Assets.

                  (ii) New D&B shall to the extent not already held by the
      Corporation or a member of the RHD Group, on behalf of itself and its
      Subsidiaries, transfer or cause to be transferred to the Corporation or a
      member of the RHD Group, effective prior to or as of the Effective Time,
      all of New D&B's and its Subsidiaries' right, title and interest in the
      RHD Assets.

                  (iii) To the extent not indicated by Schedule 1.1(ay)(i) or
      (ii) or otherwise agreed by the parties hereto, the Corporation or New
      D&B, as applicable, shall be entitled to designate the Business Entity
      within the RHD Group or the New D&B Group, as applicable, to which any
      Assets are to be transferred pursuant to this Section 2.1(a).
<PAGE>   17

                                                                          14


            (b) Stock Dividend to the Corporation. On or prior to the
Distribution Date, New D&B shall issue to the Corporation as a stock dividend
such number of New D&B Common Shares as will be required to effect the
Distribution, as certified by the Corporation's stock transfer agent (the
"Agent"). In connection with such issuance, the Corporation shall deliver to New
D&B for cancellation the share certificate held by it representing New D&B
Common Shares and shall receive a new certificate representing the total number
of New D&B Common Shares to be owned by the Corporation after giving effect to
such stock dividend.

            (c) Charters; By-laws; Rights Plans. On or prior to the Distribution
Date, all necessary actions shall have been taken to provide for the adoption of
the form of Certificate of Incorporation and By-laws and the execution and
delivery of the form of Rights Agreement, relating to the preferred share
purchase rights relating to the New D&B Common Shares (the "Rights"), filed by
New D&B with the Commission as exhibits to New D&B's Registration Statement on
Form 10.

            (d) Directors. On or prior to the Distribution Date, the Corporation
as the sole stockholder of New D&B, shall have taken all necessary action on or
prior to the Distribution Date to cause the Board of Directors of New D&B to
consist of the individuals identified in the Information Statement as directors
of New D&B.

            (e) Certain Licenses and Permits. Without limiting the generality of
the obligations set forth in Section 2.1(a), on or prior to the Distribution
Date or as soon as reasonably practicable thereafter:

                  (i) all transferable licenses, permits and authorizations
      issued by any Governmental Authority which do not relate primarily to the
      RHD Business but which are held in the name of the Corporation or any
      member of the RHD Group, or in the name of any employee, officer,
      director, stockholder or agent of the Corporation or any such member, or
      otherwise, on behalf of a member of the New D&B Group shall be duly and
      validly transferred or caused to be transferred by the Corporation to the
      appropriate member of the New D&B Group; and

                  (ii) all transferable licenses, permits and authorizations
      issued by Governmental Authorities which relate primarily to the RHD
      Business but which are held in the name of any member of the New D&B
      Group, or in the name of any employee, officer, director, stockholder, or
      agent of any such member, or otherwise, on behalf of a member of the RHD
      Group shall be duly and validly transferred or caused to be transferred by
      New D&B to the Corporation or the appropriate member of the RHD Group.

            (f) Transfer of Agreements. Without limiting the generality of the
obligations set forth in Section 2.1(a):

                  (i) the Corporation hereby agrees that on or prior to the
      Distribution Date or as soon as reasonably practicable thereafter, subject
      to the limitations set forth in this Section 2.1(f), it will, and it will
      cause each member of the RHD Group to, assign,
<PAGE>   18

                                                                          15


      transfer and convey to the appropriate member of the New D&B Group all of
      the Corporation's or such member of the RHD Group's respective right,
      title and interest in and to any and all New D&B Contracts;

                  (ii) New D&B hereby agrees that on or prior to the
      Distribution Date or as soon as reasonably practicable thereafter, subject
      to the limitations set forth in this Section 2.1(f), it will, and it will
      cause each member of the New D&B Group to, assign, transfer and convey to
      the Corporation or the appropriate member of the RHD Group all of New
      D&B's or such member of the New D&B Group's respective right, title and
      interest in and to any and all RHD Contracts;

                  (iii) subject to the provisions of this Section 2.1(f), any
      agreement to which any of the parties hereto or any of their Subsidiaries
      is a party that inures to the benefit of both the RHD Business and the New
      D&B Business shall be assigned in part so that each party shall be
      entitled to the rights and benefits inuring to its business under such
      agreement;

                  (iv) the assignee of any agreement assigned, in whole or in
      part, hereunder (an "Assignee") shall assume and agree to pay, perform,
      and fully discharge all obligations of the assignor under such agreement
      or, in the case of a partial assignment under paragraph (f)(iii), such
      Assignee's related portion of such obligations as determined in accordance
      with the terms of the relevant agreement, where determinable on the face
      thereof, and otherwise as determined in accordance with the practice of
      the parties prior to the Distribution; and

                  (v) notwithstanding anything in this Agreement to the
      contrary, this Agreement shall not constitute an agreement to assign any
      agreement, in whole or in part, or any rights thereunder if the agreement
      to assign or attempt to assign, without the consent of a third party,
      would constitute a breach thereof or in any way adversely affect the
      rights of the assignor or Assignee thereof. Until such consent is
      obtained, or if an attempted assignment thereof would be ineffective or
      would adversely affect the rights of any party hereto so that the intended
      Assignee would not, in fact, receive all such rights, the parties will
      cooperate with each other in any arrangement designed to provide for the
      intended Assignee the benefits of, and to permit the intended Assignee to
      assume liabilities under, any such agreement.

      (g) Consents. The parties hereto shall use their commercially reasonable
efforts to obtain required consents to transfer and/or assignment of licenses,
permits and authorizations of Governmental Authorities and of agreements
hereunder.

      (h) Delivery of Shares to Agent. The Corporation shall deliver to the
Agent the share certificates representing the New D&B Common Shares issued to
the Corporation by New D&B pursuant to Section 2.1(b) and shall instruct the
Agent to distribute, on or as soon as practicable following the Distribution
Date, certificates representing such Common Shares to holders of record of
shares of D&B Common Stock on the Distribution Record Date as further
<PAGE>   19

                                                                              16


contemplated by the Information Statement and herein. New D&B shall provide all
share certificates that the Agent shall require in order to effect the
Distribution.

            (i) Certain Liabilities. For purposes of this Agreement, including
Article III hereof, New D&B agrees with the Corporation that:

                  (i) any and all Liabilities arising from or based upon
      "controlling person" liability relating to the Form 10 filed by New D&B
      shall be deemed to be New D&B Liabilities and not RHD Liabilities; and

                  (ii) notwithstanding Section 2.1(m) below, any and all
      Liabilities arising from or related to the spin-off of Cognizant
      Corporation and ACNielsen Corporation from the Corporation pursuant to the
      1996 Distribution Agreement, other than those set forth on Schedule
      2.1(i), shall be deemed to be New D&B Liabilities and not RHD Liabilities.

            (j) Certain Contingencies. Notwithstanding anything to the contrary
herein or in the Tax Allocation Agreement, on or prior to the Distribution Date,
each of the Corporation and New D&B agree to take all actions necessary to cause
the Corporation's interests in certain prior business transactions set forth in
Schedule 2.1(j) to be transferred to New D&B or a member of the New D&B Group,
and each of the Corporation and New D&B agree that any rights with respect
thereto shall be held by New D&B or a member of the New D&B Group and not by RHD
or any member of the RHD Group and any Liabilities arising in connection with
such interests and any transactions relating thereto (including, without
limitation, any Liabilities for Taxes of any member of the Pre-Distribution D&B
Group (as defined in the Tax Allocation Agreement) imposed by reason of audit
adjustment or otherwise) shall be New D&B Liabilities and not RHD Liabilities.

            (k) [Reserved]

            (l) Other Transactions. On or prior to the Distribution Date, each
of the Corporation and New D&B shall consummate those other transactions in
connection with the Distribution that are contemplated by the ruling request
submissions by the Corporation to the Internal Revenue Service in respect of the
ruling granted on April 9, 1998, and not specifically referred to in
subparagraphs (a)-(k) above. After the Distribution Date, each of the
Corporation and New D&B will exercise good faith commercially reasonable efforts
to consummate as promptly as practicable all other transactions which must be
consummated in order fully to complete the Distribution and any of the
transactions contemplated hereby or by any of the Ancillary Agreements.

            (m) Undertaking of New D&B. On or prior to the Distribution Date,
New D&B will undertake to each of Cognizant Corporation and ACNielsen
Corporation to be jointly and severally liable for all "D&B Liabilities" (as
defined in the 1996 Distribution Agreement) under the 1996 Distribution
Agreement pursuant to an undertaking substantially in the form of Exhibit 2.1(m)
hereto.
<PAGE>   20

                                                                              17


            (n) Corporation Debt. In connection with the Distribution, the
Corporation shall borrow up to an aggregate of $500 million, a portion of the
proceeds of which shall be used by the Corporation to repay existing
indebtedness to third parties, another portion of the proceeds of which shall be
contributed to New D&B to pay the remaining costs and expenses related to the
Distribution as described in Section 8.5 and the rest of which shall be used to
repay existing intercompany indebtedness of the Corporation or members of the
RHD Group to members of the New D&B Group. This indebtedness shall be an
obligation of the Corporation after the Distribution.

            (o) 1996 Distribution. The Corporation agrees that it will not take
any action it is required or permitted to take pursuant to the terms of (i) the
1996 Distribution Agreement or (ii) the Indemnity and Joint Defense Agreement,
the Tax Allocation Agreement, the Employee Benefits Agreement or any Ancillary
Agreement referred to in the 1996 Distribution Agreement, in each such case
without the prior written consent of New D&B.

            (p) D&B Restricted Stock. At the time of the Distribution, the
Corporation shall contribute to New D&B any New D&B Common Shares received by
the Corporation as a result of the forfeiture of restricted D&B Common Stock by
D&B employees who will become New D&B employees in connection with the
Distribution.

            SECTION 2.2. Intercompany Accounts. All intercompany receivables,
payables and loans (other than receivables, payables and loans otherwise
specifically provided for hereunder or under any Ancillary Agreement, including
payables created or required hereby or by any Ancillary Agreement), including,
without limitation, in respect of any cash balances, any cash balances
representing deposited checks or drafts for which only a provisional credit has
been allowed or any cash held in any centralized cash management system between
any member of the New D&B Group, on the one hand, and the Corporation or any
member of the RHD Group, on the other hand, which exist and are reflected in the
accounting records of the relevant parties as of _______ __, 1998 or which arise
on or after ______ __, 1998 shall be paid or settled in the ordinary course of
business in a manner consistent with the payment or settlement of similar
accounts arising from transactions with third parties.

            SECTION 2.3. Cash balances. In addition to any other obligations
hereunder or under any Ancillary Agreement or otherwise, on the Distribution
Date, the Corporation shall deliver, in immediately available funds, $___
million to New D&B.

            SECTION 2.4. Assumption and Satisfaction of Liabilities. Except as
otherwise specifically set forth in any Ancillary Agreement, and subject to
Section 2.3 hereof, from and after the Effective Time, (i) the Corporation
shall, and shall cause each member of the RHD Group to, assume, pay, perform and
discharge all RHD Liabilities and (ii) New D&B shall, and shall cause each
member of the New D&B Group to, assume, pay, perform and discharge all New D&B
Liabilities. To the extent reasonably requested to do so by another party
hereto, each party hereto agrees to sign such documents, in a form reasonably
satisfactory to such party, as may be reasonably necessary to evidence the
assumption of any Liabilities hereunder.
<PAGE>   21

                                                                          18


            SECTION 2.5. Resignations. (a) Subject to Section 2.5(b), the
Corporation and RHD shall cause all their employees to resign, effective as of
the Distribution Date, from all positions as officers or directors of any member
of the New D&B Group in which they serve, and New D&B shall cause all its
employees to resign, effective as of the Effective Time, from all positions as
officers or directors of the Corporation or any members of the RHD Group in
which they serve.

            (b) No person shall be required by any party hereto to resign from
any position or office with another party hereto if such person is disclosed in
the Information Statement as the person who is to hold such position or office
following the Distribution.

            SECTION 2.6. Further Assurances. In case at any time after the
Effective Time any further action is reasonably necessary or desirable to carry
out the purposes of this Agreement and the Ancillary Agreements, the proper
officers of each party to this Agreement shall take all such necessary action.
Without limiting the foregoing, the Corporation and New D&B shall use their
commercially reasonable efforts promptly to obtain all consents and approvals,
to enter into all amendatory agreements and to make all filings and applications
that may be required for the consummation of the transactions contemplated by
this Agreement and the Ancillary Agreements, including, without limitation, all
applicable governmental and regulatory filings.

            SECTION 2.7. Limited Representations or Warranties. Each of the
parties hereto agrees that no party hereto is, in this Agreement or in any other
agreement or document contemplated by this Agreement or otherwise, making any
representation or warranty whatsoever, as to title or value of Assets being
transferred. It is also agreed that, notwithstanding anything to the contrary
otherwise expressly provided in the relevant Conveyancing and Assumption
Instrument, all Assets either transferred to or retained by the parties, as the
case may be, shall be "as is, where is" and that (subject to Section 2.6) the
party to which such Assets are to be transferred hereunder shall bear the
economic and legal risk that such party's or any of the Subsidiaries' title to
any such Assets shall be other than good and marketable and free from
encumbrances. Similarly, each party hereto agrees that, except as otherwise
expressly provided in the relevant Conveyancing and Assumption Instrument, no
party hereto is representing or warranting in any way that the obtaining of any
consents or approvals, the execution and delivery of any amendatory agreements
and the making of any filings or applications contemplated by this Agreement
will satisfy the provisions of any or all applicable agreements or the
requirements of any or all applicable laws or judgments, it being agreed that
the party to which any Assets are transferred shall bear the economic and legal
risk that any necessary consents or approvals are not obtained or that any
requirements of laws or judgments are not complied with.

            SECTION 2.8. Guarantees. (a) Except as otherwise specified in any
Ancillary Agreement, the Corporation and New D&B shall use their commercially
reasonable efforts to have, on or prior to the Distribution Date, or as soon as
practicable thereafter, the Corporation and any member of the RHD Group removed
as guarantor of or obligor for any New D&B Liability, including, without
limitation, in respect of those guarantees set forth on Schedule 2.8(a) to the
extent that they relate to New D&B Liabilities.
<PAGE>   22

                                                                          19


            (b) Except as otherwise specified in any Ancillary Agreement, the
Corporation and New D&B shall use their commercially reasonable efforts to have,
on or prior to the Distribution Date, or as soon as practicable thereafter, any
member of the New D&B Group removed as guarantor of or obligor for any RHD
Liability, including, without limitation, in respect of those guarantees set
forth on Schedule 2.8(b) to the extent that they relate to RHD Liabilities.

            (c) If the Corporation or New D&B is unable to obtain, or to cause
to be obtained, any such required removal as set forth in clauses (a) or (b) of
this Section 2.8, the applicable guarantor or obligor shall continue to be bound
as such and, unless not permitted by law or the terms thereof, the relevant
beneficiary shall or shall cause one of its Subsidiaries, as agent or
subcontractor for such guarantor or obligor to pay, perform and discharge fully
all the obligations or other liabilities of such guarantor or obligor thereunder
from and after the date hereof.

            SECTION 2.9. Witness Services. At all times from and after the
Distribution Date, each of the Corporation and New D&B shall use their
commercially reasonable efforts to make available to the other, upon reasonable
written request, its and its Subsidiaries' officers, directors, employees and
agents as witnesses to the extent that (i) such persons may reasonably be
required in connection with the prosecution or defense of any Action in which
the requesting party may from time to time be involved and (ii) there is no
conflict in the Action between the requesting party and the Corporation or New
D&B as applicable. A party providing witness services to the other party under
this Section shall be entitled to receive from the recipient of such services,
upon the presentation of invoices therefor, payments for such amounts, relating
to disbursements and other out-of-pocket expenses (which shall be deemed to
exclude the costs of salaries and benefits of employees who are witnesses), as
may be reasonably incurred in providing such witness services.

            SECTION 2.10. Certain Post-Distribution Transactions. (a) (i) The
Corporation shall comply and shall cause its Subsidiaries to comply with and
otherwise not take action inconsistent with each representation and statement
made to the Internal Revenue Service in connection with the request by the
Corporation for a ruling letter in respect of the Distribution as to certain tax
aspects of the Distribution and (ii) until two years after the Distribution
Date, the Corporation will cause RHD to maintain its status as a company engaged
in the active conduct of a trade or business, as defined in Section 355(b) of
the Code, will continue to own stock of RHD constituting control (within the
meaning of Section 368(c) of the Code) of RHD and will maintain at least ninety
percent of the fair market value of the Corporation's assets in stock and
securities of RHD and such other assets which, based on an opinion of a law firm
reasonably acceptable to New D&B, or a supplemental ruling from the Internal
Revenue Service, will not cause the Corporation or RHD to be in violation of the
active business requirement under the holding company test.

            (b)(i) New D&B shall comply and shall cause its Subsidiaries to
comply with and otherwise not take action inconsistent with each representation
and statement made to the Internal Revenue Service in connection with the
request by the Corporation for a ruling letter in respect of the Distribution as
to certain tax aspects of the Distribution and (ii) until two years after the
<PAGE>   23

                                                                          20


Distribution Date, New D&B will cause each of Moody's and New D&B Opco Inc. to
maintain its status as a company engaged in the active conduct of a trade or
business, as defined in Section 355(b) of the Code, will continue to own stock
in each of Moody's and New D&B Opco Inc. constituting control (within the
meaning of Section 368(c) of the Code) of Moody's and New D&B Opco Inc. and will
maintain at least ninety percent of the fair market value of New D&B's assets in
stock and securities of Moody's and New D&B Opco Inc. and such other assets
which, based on an opinion of a law firm reasonably acceptable to the
Corporation, or a supplemental ruling from the Internal Revenue Service, will
not cause New D&B, Moody's or New D&B Opco Inc. to be in violation of the active
business requirement under the holding company test.

            (c) The Corporation agrees that until two years after the
Distribution Date, it will not (i) merge or consolidate with or into any other
corporation, (ii) liquidate or partially liquidate, (iii) sell or transfer all
or substantially all of its assets (within the meaning of Rev. Proc. 77-37, 1977
- - 2 C.B. 568) in a single transaction or series of related transactions, (iv)
redeem or otherwise repurchase any D&B Common Stock (other than as described in
Section 4.05(1)(b) of Rev. Proc. 96-30, 1996-1 C.B. 696), or (v) take any other
action or actions which in the aggregate would have the effect of causing or
permitting one or more persons to acquire directly or indirectly stock
representing a 50 percent or greater interest (within the meaning of Section
355(e) of the Code) in the Corporation, unless prior to taking such action the
Corporation has obtained (and provided to New D&B) a written opinion of a law
firm reasonably acceptable to New D&B, or a supplemental ruling from the
Internal Revenue Service, that such action or actions will not result in (i) the
Distribution failing to qualify under Section 355(a) of the Code or (ii) the New
D&B Common Shares failing to qualify as qualified property for purposes of
Section 355(c)(2) of the Code by reason of Section 355(e) of the Code.

            (d) Notwithstanding anything to the contrary herein or in the Tax
Allocation Agreement, if the Corporation or New D&B (or any of their respective
Subsidiaries) fails to comply with any of its obligations under Sections
2.10(a), 2.10(b) and 2.10(c) above or takes or fails to take any action on or
after the Distribution Date, and such failure to comply, action or omission
contributes to a determination that (i) the Distribution fails to qualify under
Section 355(a) of the Code or (ii) the New D&B Common Shares fail to qualify as
qualified property for purposes of Section 355(c)(2) of the Code by reason of
Section 355(e) of the Code, the party shall indemnify and hold harmless the
other party and each member of the consolidated group of which the other party
is a member from and against any and all federal, state and local taxes,
including any interest, penalties or additions to tax, imposed upon or incurred
by such other party, any member of its group or any stockholder of either party
as a result of the failure of the Distribution to qualify under Section 355(a)
of the Code or the application of Section 355(e). The obligation of the
Corporation to indemnify New D&B pursuant to the preceding sentence shall not be
affected by the delivery of any legal opinion or supplemental ruling under
Section 2.10(c).

            SECTION 2.11. Transfers Not Effected Prior to the Distribution;
Transfers Deemed Effective as of the Distribution Date. To the extent that any
transfers contemplated by this Article II shall not have been consummated on or
prior to the Distribution Date, the parties shall cooperate to effect such
transfers as promptly following the Distribution Date as shall be practicable.
Nothing herein shall be deemed to require the transfer of any Assets or the
<PAGE>   24

                                                                          21


assumption of any Liabilities which by their terms or operation of law cannot be
transferred; provided, however, that the parties hereto and their respective
Subsidiaries shall cooperate to seek to obtain any necessary consents or
approvals for the transfer of all Assets and Liabilities contemplated to be
transferred pursuant to this Article II. In the event that any such transfer of
Assets or Liabilities has not been consummated, from and after the Distribution
Date the party retaining such Asset or Liability shall hold such Asset in trust
for the use and benefit of the party entitled thereto (at the expense of the
party entitled thereto) or retain such Liability for the account of the party by
whom such Liability is to be assumed pursuant hereto, as the case may be, and
take such other action as may be reasonably requested by the party to whom such
Asset is to be transferred, or by whom such Liability is to be assumed, as the
case may be, in order to place such party, insofar as is reasonably possible, in
the same position as would have existed had such Asset or Liability been
transferred as contemplated hereby. As and when any such Asset or Liability
becomes transferable, such transfer shall be effected forthwith. The parties
agree that, as of the Distribution Date, each party hereto shall be deemed to
have acquired complete and sole beneficial ownership over all of the Assets,
together with all rights, powers and privileges incident thereto, and shall be
deemed to have assumed in accordance with the terms of this Agreement all of the
Liabilities, and all duties, obligations and responsibilities incident thereto,
which such party is entitled to acquire or required to assume pursuant to the
terms of this Agreement.

            SECTION 2.12. Conveyancing and Assumption Instruments. In connection
with the transfers of Assets and the assumptions of Liabilities contemplated by
this Agreement, the parties shall execute or cause to be executed by the
appropriate entities the Conveyancing and Assumption Instruments in
substantially the form contemplated hereby for transfers to be effected pursuant
to New York law or the laws of one of the other states of the United States or,
if not appropriate for a given transfer, and for transfers to be effected
pursuant to non-U.S. laws, in such other form as the parties shall reasonably
agree, including the transfer of real property with deeds as may be appropriate.
The transfer of capital stock shall be effected by means of delivery of stock
certificates and executed stock powers and notation on the stock record books of
the corporation or other legal entities involved, or by such other means as may
be required in any non-U.S. jurisdiction to transfer title to stock and, to the
extent required by applicable law, by notation on public registries.

            SECTION 2.13. Ancillary Agreements. Prior to the Distribution Date,
each of the Corporation and New D&B shall enter into, and/or (where applicable)
shall cause members of the RHD Group or the New D&B Group, as applicable, to
enter into, the Ancillary Agreements and any other agreements in respect of the
Distribution reasonably necessary or appropriate in connection with the
transactions contemplated hereby and thereby.

            SECTION 2.14. Corporate Names. (a) Except as otherwise specifically
provided in any Ancillary Agreement:

                  (i) on or prior to the Distribution Date, the Corporation
      shall change its name to remove any reference to "Dun & Bradstreet"
      therein;
<PAGE>   25

                                                                          22


                  (ii) as soon as reasonably practicable after the Distribution
      Date but in any event within six months thereafter, the Corporation will,
      at its own expense, remove (or, if necessary, on an interim basis, cover
      up) any and all exterior signs and other identifiers located on any of its
      property or premises or on the property or premises used by it or its
      Subsidiaries (except property or premises to be shared with New D&B or its
      Subsidiaries after the Distribution) which refer or pertain to D&B or
      which include the Dun & Bradstreet name, logo or other trademark or other
      intellectual property utilizing D&B;

                  (iii) as soon as reasonably practicable after the Distribution
      Date but in any event within six months thereafter, the Corporation will,
      and will cause its Subsidiaries to, remove from all letterhead, envelopes,
      invoices and other communications media of any kind, all references to
      D&B, including the "Dun & Bradstreet" name, logo and any other trademark
      or other intellectual property utilizing D&B (except that the Corporation
      shall not be required to take any such action with respect to materials in
      the possession of customers), and neither the Corporation nor its
      Subsidiaries shall use or display the "Dun & Bradstreet" name, logo or
      other trademarks or intellectual property utilizing D&B without the prior
      written consent of New D&B;

                  (iv) as soon as reasonably practicable after the Distribution
      Date, but in any event within six months thereafter, the Corporation will
      cause its Subsidiaries to change their corporate names to the extent
      necessary to remove and eliminate any reference to D&B, including the "Dun
      & Bradstreet" name; provided, however, that notwithstanding the foregoing
      requirements of this Section 2.14(a), if the Corporation has exercised
      good faith efforts to comply with this clause (iv) but is unable, due to
      regulatory or other circumstance beyond its control, to effect a corporate
      name change in compliance with applicable law, then the Corporation or its
      Subsidiary will not be deemed to be in breach hereof if it continues to
      exercise good faith efforts to effectuate such name change and does
      effectuate such name change within nine months after the Distribution
      Date, and, in such circumstances, such party may continue to include in
      exterior signs and other identifiers and in letterhead, envelopes,
      invoices and other communications references to the name which includes
      references to D&B, but only to the extent necessary to identify such party
      and only until such party's corporate name can be changed to remove and
      eliminate such references; and

                  (v) notwithstanding the foregoing clauses (i) through (iv),
      nothing herein or in any Ancillary Agreement shall require the Corporation
      to take any action to remove any reference to D&B, including the "Dun &
      Bradstreet" name, from any stock certificate relating to shares of D&B
      Common Stock outstanding on or prior to the Record Date; provided that
      from and after the Record Date, any newly issued stock certificates
      representing D&B Common Stock (which at the Effective Time will become RHD
      Common Stock) shall not have any reference to D&B, including the "Dun &
      Bradstreet" name.

            (b) Except as otherwise specifically provided in any Ancillary
Agreement:
<PAGE>   26

                                                                          23


                  (i) as soon as reasonably practicable after the Distribution
      Date but in any event within six months thereafter, New D&B will, at its
      own expense, remove (or, if necessary, on an interim basis, cover up) any
      and all exterior signs and other identifiers located on any of their
      respective property or premises owned or used by them or their respective
      Subsidiaries (except property or premises to be shared with the
      Corporation or its Subsidiaries after the Distribution) which refer or
      pertain to RHD or which include the "Reuben H. Donnelley" or "Donnelley"
      name, logo or other trademark or other RHD intellectual property;

                  (ii) as soon as reasonably practicable after the Distribution
      Date but in any event within six months thereafter, New D&B will, and will
      cause its respective Subsidiaries to, remove from all letterhead,
      envelopes, invoices and other communications media of any kind, all
      references to RHD, including the "Reuben H. Donnelley" or "Donnelley"
      name, logo and any other trademark or other RHD intellectual property
      (except that New D&B shall not be required to take any such action with
      respect to materials in the possession of customers), and neither New D&B
      nor any of its Subsidiaries shall use or display the "Reuben H. Donnelley"
      or "Donnelley" name, logo or other trademarks or RHD intellectual property
      without the prior written consent of the Corporation; and

                  (iii) as soon as reasonably practicable after the Distribution
      Date but in any event within six months thereafter, New D&B will, and will
      cause its Subsidiaries to, change their corporate names to the extent
      necessary to remove and eliminate any reference to RHD, including the
      "Reuben H. Donnelley" or "Donnelley" name; provided, however, that
      notwithstanding the foregoing requirements of this Section 2.14(b), if New
      D&B has exercised good faith efforts to comply with this clause (iii) but
      is unable, due to regulatory or other circumstance beyond its control, to
      effect a corporate name change in compliance with applicable law, then New
      D&B or its Subsidiary will not be deemed to be in breach hereof if it
      continues to exercise good faith efforts to effectuate such name change
      and does effectuate such name change within nine months after the
      Distribution Date, and, in such circumstances, such party may continue to
      include in exterior signs and other identifiers and in letterhead,
      envelopes, invoices and other communications references to the name which
      includes references to RHD but only to the extent necessary to identify
      such party and only until such party's corporate name can be changed to
      remove and eliminate such references.


ARTICLE III. INDEMNIFICATION

            SECTION 3.1. Indemnification by the Corporation. Except as otherwise
specifically set forth in any provision of this Agreement or of any Ancillary
Agreement, the Corporation shall indemnify, defend and hold harmless the New D&B
Indemnitees from and against any and all Indemnifiable Losses of the New D&B
Indemnitees arising out of, by reason of or otherwise in connection with the RHD
Liabilities or alleged RHD Liabilities, including any breach by the Corporation
of any provision of this Agreement or any Ancillary Agreement.
<PAGE>   27

                                                                          24


            SECTION 3.2. Indemnification by New D&B. Except as otherwise
specifically set forth in any provision of this Agreement or of any Ancillary
Agreement, New D&B shall indemnify, defend and hold harmless the RHD Indemnitees
from and against any and all Indemnifiable Losses of the RHD Indemnitees arising
out of, by reason of or otherwise in connection with the New D&B Liabilities or
alleged New D&B Liabilities, including any breach by New D&B of any provision of
this Agreement or any Ancillary Agreement.

            SECTION 3.3. Procedures for Indemnification.

            (a) Third Party Claims. If a claim or demand is made against an RHD
Indemnitee or a New D&B Indemnitee (each, an "Indemnitee") by any person who is
not a party to this Agreement (a "Third Party Claim") as to which such
Indemnitee is entitled to indemnification pursuant to this Agreement, such
Indemnitee shall notify the party which is or may be required pursuant to
Section 3.1 or Section 3.2 hereof to make such indemnification (the
"Indemnifying Party") in writing, and in reasonable detail, of the Third Party
Claim promptly (and in any event within 15 business days) after receipt by such
Indemnitee of written notice of the Third Party Claim; provided, however, that
failure to give such notification shall not affect the indemnification provided
hereunder except to the extent the Indemnifying Party shall have been actually
prejudiced as a result of such failure (except that the Indemnifying Party shall
not be liable for any expenses incurred during the period in which the
Indemnitee failed to give such notice). Thereafter, the Indemnitee shall deliver
to the Indemnifying Party, promptly (and in any event within five business days)
after the Indemnitee's receipt thereof, copies of all notices and documents
(including court papers) received by the Indemnitee relating to the Third Party
Claim.

            If a Third Party Claim is made against an Indemnitee, the
Indemnifying Party shall be entitled to participate in the defense thereof and,
if it so chooses and acknowledges in writing its obligation to indemnify the
Indemnitee therefor, to assume the defense thereof with counsel selected by the
Indemnifying Party; provided that such counsel is not reasonably objected to by
the Indemnitee. Should the Indemnifying Party so elect to assume the defense of
a Third Party Claim, the Indemnifying Party shall, within 30 days (or sooner if
the nature of the Third Party Claim so requires), notify the Indemnitee of its
intent to do so, and the Indemnifying Party shall thereafter not be liable to
the Indemnitee for legal or other expenses subsequently incurred by the
Indemnitee in connection with the defense thereof; provided, that such
Indemnitee shall have the right to employ counsel to represent such Indemnitee
if, in such Indemnitee's reasonable judgment, a conflict of interest between
such Indemnitee and such Indemnifying Party exists in respect of such claim
which would make representation of both such parties by one counsel
inappropriate, and in such event the fees and expenses of such separate counsel
shall be paid by such Indemnifying Party. If the Indemnifying Party assumes such
defense, the Indemnitee shall have the right to participate in the defense
thereof and to employ counsel, subject to the proviso of the preceding sentence,
at its own expense, separate from the counsel employed by the Indemnifying
Party, it being understood that the Indemnifying Party shall control such
defense. The Indemnifying Party shall be liable for the fees and expenses of
counsel employed by the Indemnitee for any period during which the Indemnifying
Party has failed to assume the defense thereof (other than during the period
prior to the time the Indemnitee shall have given notice of the Third Party
Claim as provided above). If the Indemnifying Party so elects to assume the
defense of any Third Party Claim, all of the Indemnitees shall cooperate with
the Indemnifying
<PAGE>   28

                                                                          25


Party in the defense or prosecution thereof, including by providing or causing
to be provided, Records and witnesses as soon as reasonably practicable after
receiving any request therefor from or on behalf of the Indemnifying Party.

            If the Indemnifying Party acknowledges in writing responsibility for
a Third Party Claim, then in no event will the Indemnitee admit any liability
with respect to, or settle, compromise or discharge, any Third Party Claim
without the Indemnifying Party's prior written consent; provided, however, that
the Indemnitee shall have the right to settle, compromise or discharge such
Third Party Claim without the consent of the Indemnifying Party if the
Indemnitee releases the Indemnifying Party from its indemnification obligation
hereunder with respect to such Third Party Claim and such settlement, compromise
or discharge would not otherwise adversely affect the Indemnifying Party. If the
Indemnifying Party acknowledges in writing liability for a Third Party Claim,
the Indemnitee will agree to any settlement, compromise or discharge of a Third
Party Claim that the Indemnifying Party may recommend and that by its terms
obligates the Indemnifying Party to pay the full amount of the liability in
connection with such Third Party Claim and releases the Indemnitee completely in
connection with such Third Party Claim and that would not otherwise adversely
affect the Indemnitee; provided, however, that the Indemnitee may refuse to
agree to any such settlement, compromise or discharge if the Indemnitee agrees
that the Indemnifying Party's indemnification obligation with respect to such
Third Party Claim shall not exceed the amount that would be required to be paid
by or on behalf of the Indemnifying Party in connection with such settlement,
compromise or discharge. If an Indemnifying Party elects not to assume the
defense of a Third Party Claim, or fails to notify an Indemnitee of its election
to do so as provided herein, such Indemnitee may compromise, settle or defend
such Third Party Claim.

            Notwithstanding the foregoing, the Indemnifying Party shall not be
entitled to assume the defense of any Third Party Claim (and shall be liable for
the fees and expenses of counsel incurred by the Indemnitee in defending such
Third Party Claim) if the Third Party Claim seeks an order, injunction or other
equitable relief or relief for other than money damages against the Indemnitee
which the Indemnitee reasonably determines, after conferring with its counsel,
cannot be separated from any related claim for money damages. If such equitable
relief or other relief portion of the Third Party Claim can be so separated from
that for money damages, the Indemnifying Party shall be entitled to assume the
defense of the portion relating to money damages.

            (b) In the event of payment by an Indemnifying Party to any
Indemnitee in connection with any Third-Party Claim, such Indemnifying Party
shall be subrogated to and shall stand in the place of such Indemnitee as to any
events or circumstances in respect of which such Indemnitee may have any right
or claim relating to such Third-Party Claim against any claimant or plaintiff
asserting such Third-Party Claim. Such Indemnitee shall cooperate with such
Indemnifying Party in a reasonable manner, and at the cost and expense of such
Indemnifying Party, in prosecuting any subrogated right or claim.

            (c) The remedies provided in this Article III shall be cumulative
and shall not preclude assertion by any Indemnitee of any other rights or the
seeking of any and all other remedies against any Indemnifying Party.
<PAGE>   29

                                                                          26


            SECTION 3.4. Indemnification Payments. Indemnification required by
this Article III shall be made by periodic payments of the amount thereof during
the course of the investigation or defense, as and when bills are received or
loss, liability, claim, damage or expense is incurred.


ARTICLE IV. ACCESS TO INFORMATION

            SECTION 4.1. Provision of Corporate Records.

            (a) Other than in circumstances in which indemnification is sought
pursuant to Article III (in which event the provisions of such Article will
govern), after the Distribution Date, upon the prior written request by New D&B
for specific and identified agreements, documents, books, records or files
(collectively, "Records") which relate to (x) New D&B or the conduct of the New
D&B Business up to the Effective Time, or (y) any Ancillary Agreement to which
the Corporation and New D&B are parties, as applicable, the Corporation shall
arrange, as soon as reasonably practicable following the receipt of such
request, for the provision of appropriate copies of such Records (or the
originals thereof if the party making the request has a reasonable need for such
originals) in the possession or control of the Corporation or any of its
Subsidiaries, but only to the extent such items are not already in the
possession or control of the requesting party.

            (b) Other than in circumstances in which indemnification is sought
pursuant to Article III (in which event the provisions of such Article will
govern), after the Distribution Date, upon the prior written request by the
Corporation for specific and identified Records which relate to (x) the
Corporation, RHD or the conduct of the RHD Business up to the Effective Time, or
(y) any Ancillary Agreement to which New D&B and the Corporation are parties, as
applicable, New D&B shall arrange, as soon as reasonably practicable following
the receipt of such request, for the provision of appropriate copies of such
Records (or the originals thereof if the party making the request has a
reasonable need for such originals) in the possession or control of New D&B or
any of its Subsidiaries, but only to the extent such items are not already in
the possession or control of the requesting party.

            SECTION 4.2. Access to Information. Other than in circumstances in
which indemnification is sought pursuant to Article III (in which event the
provisions of such Article will govern), from and after the Distribution Date,
each of the Corporation and New D&B shall afford to the other and its authorized
accountants, counsel and other designated representatives reasonable access
during normal business hours, subject to appropriate restrictions for
classified, privileged or confidential information, to the personnel,
properties, books and records of such party and its Subsidiaries insofar as such
access is reasonably required by the other party and relates to (x) such other
party or the conduct of its business prior to the Effective Time or (y) any
Ancillary Agreement to which each of the party requesting such access and the
party requested to grant such access are parties.

            SECTION 4.3. Reimbursement; Other Matters. Except to the extent
otherwise contemplated by any Ancillary Agreement, a party providing Records or
access to information
<PAGE>   30

                                                                          27


to the other party under this Article IV shall be entitled to receive from the
recipient, upon the presentation of invoices therefor, payments for such
amounts, relating to supplies, disbursements and other out-of-pocket expenses,
as may be reasonably incurred in providing such Records or access to
information, as well as reimbursements on a per diem basis for the reasonable
costs of any personnel reasonably utilized by the party providing Records or
access to information under this Article IV to respond to the relevant request.

            SECTION 4.4. Confidentiality. Each of (i) the Corporation and its
Subsidiaries and (ii) New D&B and its Subsidiaries shall not use or permit the
use of (without the prior written consent of the other) and shall keep, and
shall cause its consultants and advisors to keep, confidential all information
concerning the other parties in its possession, its custody or under its control
(except to the extent that (A) such information has been in the public domain
through no fault of such party or (B) such information has been later lawfully
acquired from other sources by such party or (C) this Agreement or any other
Ancillary Agreement or any other agreement entered into pursuant hereto permits
the use or disclosure of such information) to the extent such information (w)
relates to or was acquired during the period up to the Effective Time, (x)
relates to any Ancillary Agreement, (y) is obtained in the course of performing
services for the other party pursuant to any Ancillary Agreement, or (z) is
based upon or is derived from information described in the preceding clauses
(w), (x) or (y), and each party shall not (without the prior written consent of
the other) otherwise release or disclose such information to any other person,
except such party's auditors and attorneys, unless compelled to disclose such
information by judicial or administrative process or unless such disclosure is
required by law and such party has used commercially reasonable efforts to
consult with the other affected party or parties prior to such disclosure.

            SECTION 4.5. Privileged Matters. The parties hereto recognize that
legal and other professional services that have been and will be provided prior
to the Distribution Date have been and will be rendered for the benefit of each
of the Corporation, the members of the RHD Group and the members of the New D&B
Group, and that each of the Corporation, the members of the RHD Group and the
members of the New D&B Group should be deemed to be the client for the purposes
of asserting all privileges which may be asserted under applicable law. To
allocate the interests of each party in the information as to which any party is
entitled to assert a privilege, the parties agree as follows:

            (a) The Corporation shall be entitled, in perpetuity, to control the
assertion or waiver of all privileges in connection with privileged information
which relates solely to the RHD Business, whether or not the privileged
information is in the possession of or under the control of the Corporation or
New D&B. The Corporation shall also be entitled, in perpetuity, to control the
assertion or waiver of all privileges in connection with privileged information
that relates solely to the subject matter of any claims constituting RHD
Liabilities, now pending or which may be asserted in the future, in any lawsuits
or other proceedings initiated against or by the Corporation, whether or not the
privileged information is in the possession of or under the control of the
Corporation or New D&B.

            (b) New D&B shall be entitled, in perpetuity, to control the
assertion or waiver of all privileges in connection with privileged information
which relates solely to the New D&B
<PAGE>   31

                                                                          28


Business, whether or not the privileged information is in the possession of or
under the control of the Corporation or New D&B. New D&B shall also be entitled,
in perpetuity, to control the assertion or waiver of all privileges in
connection with privileged information which relates solely to the subject
matter of any claims constituting New D&B Liabilities, now pending or which may
be asserted in the future, in any lawsuits or other proceedings initiated
against or by New D&B whether or not the privileged information is in the
possession of or under the control of the Corporation or New D&B.

            (c) The parties hereto agree that they shall have a shared
privilege, with equal right to assert or waive, subject to the restrictions in
this Section 4.5, with respect to all privileges not allocated pursuant to the
terms of Sections 4.5(a) and (b). All privileges relating to any claims,
proceedings, litigation, disputes, or other matters which involve both the
Corporation and New D&B in respect of which both parties retain any
responsibility or liability under this Agreement, shall be subject to a shared
privilege among them.

            (d) No party hereto may waive any privilege which could be asserted
under any applicable law, and in which any other party hereto has a shared
privilege, without the consent of the other party, except to the extent
reasonably required in connection with any litigation with third-parties or as
provided in subsection (e) below. Consent shall be in writing, or shall be
deemed to be granted unless written objection is made within twenty (20) days
after notice upon the other party requesting such consent.

            (e) In the event of any litigation or dispute between or among any
of the parties hereto, any party and a Subsidiary of another party hereto, or a
Subsidiary of one party hereto and a Subsidiary of another party hereto, either
such party may waive a privilege in which the other party has a shared
privilege, without obtaining the consent of the other party, provided that such
waiver of a shared privilege shall be effective only as to the use of
information with respect to the litigation or dispute between the parties and/or
their Subsidiaries, and shall not operate as a waiver of the shared privilege
with respect to third parties.

            (f) If a dispute arises between or among the parties hereto or their
respective Subsidiaries regarding whether a privilege should be waived to
protect or advance the interest of any party, each party agrees that it shall
negotiate in good faith, shall endeavor to minimize any prejudice to the rights
of the other parties, and shall not unreasonably withhold consent to any request
for waiver by another party. Each party hereto specifically agrees that it will
not withhold consent to waiver for any purpose except to protect its own
legitimate interests.

            (g) Upon receipt by any party hereto or by any Subsidiary thereof of
any subpoena, discovery or other request which arguably calls for the production
or disclosure of information subject to a shared privilege or as to which
another party has the sole right hereunder to assert a privilege, or if any
party obtains knowledge that any of its or any of its Subsidiaries' current or
former directors, officers, agents or employees have received any subpoena,
discovery or other requests which arguably calls for the production or
disclosure of such privileged information, such party shall promptly notify the
other party or parties of the existence of the request and shall provide the
other party or parties a reasonable opportunity to review the
<PAGE>   32

                                                                          29


information and to assert any rights it or they may have under this Section 4.5
or otherwise to prevent the production or disclosure of such privileged
information.

            (h) The transfer of all Records and other information pursuant to
this Agreement is made in reliance on the agreement of the Corporation and New
D&B, as set forth in Sections 4.4 and 4.5, to maintain the confidentiality of
privileged information and to assert and maintain all applicable privileges. The
access to information being granted pursuant to Sections 4.1 and 4.2 hereof, the
agreement to provide witnesses and individuals pursuant to Sections 2.9 and 3.3
hereof, the furnishing of notices and documents and other cooperative efforts
contemplated by Section 3.3 hereof, and the transfer of privileged information
between and among the parties and their respective Subsidiaries pursuant to this
Agreement shall not be deemed a waiver of any privilege that has been or may be
asserted under this Agreement or otherwise.

            SECTION 4.6. Ownership of Information. Any information owned by one
party or any of its Subsidiaries that is provided to a requesting party pursuant
to Article III or this Article IV shall be deemed to remain the property of the
providing party. Unless specifically set forth herein, nothing contained in this
Agreement shall be construed as granting or conferring rights of license or
otherwise in any such information.

            SECTION 4.7. Limitation of Liability. (a) No party shall have any
liability to any other party in the event that any information exchanged or
provided pursuant to this Agreement which is an estimate or forecast, or which
is based on an estimate or forecast, is found to be inaccurate.

            (b) No party or any Subsidiary thereof shall have any liability or
claim against any other party or any Subsidiary of any other party based upon,
arising out of or resulting from any agreement, arrangement, course of dealing
or understanding existing on or prior to the Distribution Date (other than this
Agreement or any Ancillary Agreement or any agreement entered into in connection
herewith or in order to consummate the transactions contemplated hereby or
thereby), unless such agreement, arrangement, course of dealing or understanding
is listed on Schedule 4.7(b) hereto, and any such liability or claim, whether or
not in writing, which is not reflected on such Schedule, is hereby irrevocably
cancelled, released and waived.

            SECTION 4.8. Other Agreements Providing for Exchange of Information.
The rights and obligations granted under this Article IV are subject to any
specific limitations, qualifications or additional provisions on the sharing,
exchange or confidential treatment of information set forth in any Ancillary
Agreement.


ARTICLE V. ADMINISTRATIVE SERVICES

            SECTION 5.1. Performance of Services. Beginning on the Distribution
Date, each party will provide, or cause one or more of its Subsidiaries to
provide, to the other party and its Subsidiaries such services on such terms as
may be set forth in the Transition Services Agreement. Except as otherwise set
forth in the Transition Services Agreement or any Schedule thereto, the party
that is to provide the services (the "Provider") will use (and will cause its
<PAGE>   33

                                                                          30


Subsidiaries to use) commercially reasonable efforts to provide such services to
the other party (the "Recipient") and its Subsidiaries in a satisfactory and
timely manner and as further specified in such Transition Services Agreement.

            SECTION 5.2. Independence. Unless otherwise agreed in writing, all
employees and representatives of the Provider providing the scheduled services
to the Recipient will be deemed for purposes of all compensation and employee
benefits matters to be employees or representatives of the Provider and not
employees or representatives of the Recipient. In performing such services, such
employees and representatives will be under the direction, control and
supervision of the Provider (and not the Recipient) and the Provider will have
the sole right to exercise all authority with respect to the employment
(including, without limitation, termination of employment), assignment and
compensation of such employees and representatives.

            SECTION 5.3. Non-exclusivity. Nothing in this Agreement precludes
any party from obtaining, in whole or in part, services of any nature that may
be obtainable from the other party from its own employees or from providers
other than the other party.


ARTICLE VI. DISPUTE RESOLUTION

            SECTION 6.1. Negotiation. In the event of a controversy, dispute or
claim arising out of, in connection with, or in relation to the interpretation,
performance, nonperformance, validity or breach of this Agreement or otherwise
arising out of, or in any way related to this Agreement or the transactions
contemplated hereby, including, without limitation, any claim based on contract,
tort, statute or constitution (but excluding any controversy, dispute or claim
arising out of any agreement relating to the use or lease of real property if
any third party is a party to such controversy, dispute or claim) (collectively,
"Agreement Disputes"), the general counsels of the parties shall negotiate in
good faith for a reasonable period of time to settle such Agreement Dispute,
provided such reasonable period shall not, unless otherwise agreed by the
parties in writing, exceed 30 days from the time the parties began such
negotiations; provided further that in the event of any arbitration in
accordance with Section 6.2 hereof, the parties shall not assert the defenses of
statute of limitations and laches arising for the period beginning after the
date the parties began negotiations hereunder, and any contractual time period
or deadline under this Agreement or any Ancillary Agreement to which such
Agreement Dispute relates shall not be deemed to have passed until such
Agreement Dispute has been resolved.

            SECTION 6.2. Arbitration. If after such reasonable period such
general counsels are unable to settle such Agreement Dispute (and in any event,
unless otherwise agreed in writing by the parties, after 60 days have elapsed
from the time the parties began such negotiations), such Agreement Dispute shall
be determined, at the request of any party, by arbitration conducted in New York
City, before and in accordance with the then-existing International Arbitration
Rules of the American Arbitration Association (the "Rules"). In any dispute
between the parties hereto, the number of arbitrators shall be three. Any
judgment or award rendered by the arbitrators shall be final, binding and
nonappealable (except upon grounds specified in 9 U.S.C. ss.10(a) as in
<PAGE>   34

                                                                          31


effect on the date hereof). If the parties are unable to agree on the
arbitrators, the arbitrators shall be selected in accordance with the Rules;
provided that each arbitrator shall be a U.S. national. Any controversy
concerning whether an Agreement Dispute is an arbitrable Agreement Dispute,
whether arbitration has been waived, whether an assignee of this Agreement is
bound to arbitrate, or as to the interpretation of enforceability of this
Article VI shall be determined by the arbitrators. In resolving any dispute, the
parties intend that the arbitrators apply the substantive laws of the State of
New York, without regard to the choice of law principles thereof. The parties
intend that the provisions to arbitrate set forth herein be valid, enforceable
and irrevocable. The parties agree to comply with any award made in any such
arbitration proceeding that has become final in accordance with the Rules and
agree to enforcement of or entry of judgment upon such award, by any court of
competent jurisdiction, including (a) the Supreme Court of the State of New
York, New York County, or (b) the United States District Court for the Southern
District of New York, in accordance with Section 8.17 hereof. The arbitrators
shall be entitled, if appropriate, to award any remedy in such proceedings,
including, without limitation, monetary damages, specific performance and all
other forms of legal and equitable relief; provided, however, the arbitrators
shall not be entitled to award punitive damages. Without limiting the provisions
of the Rules, unless otherwise agreed in writing by or among the parties or
permitted by this Agreement, the parties shall keep confidential all matters
relating to the arbitration or the award, provided such matters may be disclosed
(i) to the extent reasonably necessary in any proceeding brought to enforce the
award or for entry of a judgment upon the award and (ii) to the extent otherwise
required by law. Notwithstanding Article 32 of the Rules, the party other than
the prevailing party in the arbitration shall be responsible for all of the
costs of the arbitration, including legal fees and other costs specified by such
Article 32. Nothing contained herein is intended to or shall be construed to
prevent any party, in accordance with Article 22(3) of the Rules or otherwise,
from applying to any court of competent jurisdiction for interim measures or
other provisional relief in connection with the subject matter of any Agreement
Disputes.

            SECTION 6.3. Continuity of Service and Performance. Unless otherwise
agreed in writing, the parties will continue to provide service and honor all
other commitments under this Agreement and each Ancillary Agreement during the
course of dispute resolution pursuant to the provisions of this Article VI with
respect to all matters not subject to such dispute, controversy or claim.


ARTICLE VII. INSURANCE

            SECTION 7.1. Policies and Rights Included Within Assets; Assignment
of Policies. (a) Policy Rights. The New D&B Assets shall include (i) any and all
rights of an insured party under each of the Shared Policies, subject to the
terms of such Shared Policies and any limitations or obligations of New D&B
contemplated by this Article VII, specifically including rights of indemnity and
the right to be defended by or at the expense of the insurer, with respect to
all claims, suits, actions, proceedings, injuries, losses, liabilities, damages
and expenses incurred or claimed to have been incurred prior to the Distribution
Date by any party in or in connection with the conduct of the New D&B Business
or, to the extent any claim is made against New D&B or any of its Subsidiaries,
the conduct of the RHD Business, and which
<PAGE>   35

                                                                          32


claims, suits, actions, proceedings, injuries, losses, liabilities, damages and
expenses may arise out of an insured or insurable occurrence under one or more
of such Shared Policies.

            (b) Assignment of Shared Policies. Subject to the terms and
conditions hereof, the Corporation hereby assigns, transfers and conveys to New
D&B all of the Corporation's right, title and interest in and to any and all of
the Shared Policies, including, without limitation, the right of indemnity, the
right to be defended by or at the expense of the insurer and the right to any
applicable Insurance Proceeds thereunder; and the Corporation and New D&B shall
use their commercially reasonable efforts to obtain any required consents of
insurers to the assignment contemplated by this paragraph.

            SECTION 7.2. Post-Distribution Date Claims. If, subsequent to the
Distribution Date, any person shall assert a claim against New D&B or any of its
Subsidiaries (including, without limitation, where New D&B or its Subsidiaries
are joint defendants with other persons) with respect to any claim, suit,
action, proceeding, injury, loss, liability, damage or expense incurred or
claimed to have been incurred prior to the Distribution Date in or in connection
with the conduct of the New D&B Business or, to the extent any claim is made
against New D&B or any of its Subsidiaries (including, without limitation, where
New D&B or its Subsidiaries are joint defendants with other persons), in
connection with the conduct of the RHD Business, and which claim, suit, action,
proceeding, injury, loss, liability, damage or expense may arise out of an
insured or insurable occurrence under one or more of the Shared Policies, the
Corporation shall, at the time such claim is asserted, to the extent any such
Policy may require that Insurance Proceeds thereunder be collected directly by
the named insured or anyone other than the party against whom the Insured Claim
is asserted, be deemed to designate, without need of further documentation, New
D&B as the agent and attorney-in-fact to assert and to collect any related
Insurance Proceeds under such Shared Policy.

            SECTION 7.3. Administration; Other Matters. (a) Administration. From
and after the Distribution Date, New D&B shall be responsible for (i) Insurance
Administration of the Shared Policies and (ii) Claims Administration under such
Shared Policies with respect to RHD Liabilities and New D&B Liabilities;
provided that the assumption of such responsibilities by New D&B is in no way
intended to limit, inhibit or preclude any right to insurance coverage for any
Insured Claim of a named insured under such Policies as contemplated by the
terms of this Agreement; provided further that New D&B's assumption of the
administrative responsibilities for the Shared Policies shall not relieve the
party submitting any Insured Claim of the primary responsibility for reporting
such Insured Claim accurately, completely and in a timely manner or of such
party's authority to settle any such Insured Claim within any period permitted
or required by the relevant Policy; and provided further that all direct or
indirect communications with insurers relating to the Shared Policies shall be
conducted by New D&B. New D&B may discharge its administrative responsibilities
under this Section 7.3 by contracting for the provision of services by
independent parties. Each of the parties hereto shall administer and pay any
costs relating to defending its respective Insured Claims under Shared Policies
to the extent such defense costs are not covered under such Policies and shall
be responsible for obtaining or reviewing the appropriateness of releases upon
settlement of its respective Insured Claims under Shared Policies. The
disbursements, out-of-pocket expenses and direct and indirect costs of employees
or agents of New D&B relating to Claims Administration and Insurance
<PAGE>   36

                                                                          33


Administration contemplated by this Section 7.3(a) shall be treated in
accordance with the terms of the Transition Services Agreement, if still in
effect with respect to insurance and risk management, or, if the Transition
Services Agreement shall no longer be in effect with respect to insurance and
risk management, then each of the Corporation and New D&B shall be responsible
for its own Claims Administration and Insurance Administration.

            (b) Exceeding Policy Limits. Except as set forth in this Section
7.3(b), the Corporation and New D&B shall not be liable to one another for
claims not reimbursed by insurers for any reason not within the control of the
Corporation or New D&B, as the case may be, including, without limitation,
coinsurance provisions, deductibles, quota share deductibles, self-insured
retentions, bankruptcy or insolvency of an insurance carrier, Shared Policy
limitations or restrictions, any coverage disputes, any failure to timely claim
by the Corporation or New D&B or any defect in such claim or its processing,
provided that New D&B shall be responsible for the amount of the difference, if
any, between the deductible set forth in any Shared Policy and the deductible
allocable to the Corporation as set forth in Schedule 7.3(b) hereto.

            (c) Allocation of Insurance Proceeds. Insurance Proceeds received
with respect to claims, costs and expenses under the Shared Policies shall be
paid to New D&B, which shall thereafter administer the Shared Policies by paying
the Insurance Proceeds, as appropriate, to the Corporation with respect to RHD
Liabilities and to New D&B with respect to New D&B Liabilities. Payment of the
allocable portions of indemnity costs of Insurance Proceeds resulting from such
Policies will be made by New D&B to the appropriate party upon receipt from the
insurance carrier. In the event that the aggregate limits on any Shared Policies
are exceeded by the aggregate of outstanding Insured Claims by both of the
parties hereto, the parties agree to allocate the Insurance Proceeds received
thereunder based upon their respective percentage of the total of their bona
fide claims which were covered under such Shared Policy (their "allocable
portion of Insurance Proceeds"), and any party who has received Insurance
Proceeds in excess of such party's allocable portion of Insurance Proceeds shall
pay to the other party the appropriate amount so that each party will have
received its allocable portion of Insurance Proceeds pursuant hereto. Each of
the parties agrees to use commercially reasonable efforts to maximize available
coverage under those Shared Policies applicable to it, and to take all
commercially reasonable steps to recover from all other responsible parties in
respect of an Insured Claim to the extent coverage limits under a Shared Policy
have been exceeded or would be exceeded as a result of such Insured Claim.

            (d) Allocation of Deductibles. In the event that both parties have
bona fide claims under any Shared Policy for which a deductible is payable, the
parties agree that the aggregate amount of the deductible paid shall be borne by
the parties in the same proportion which the Insurance Proceeds received by each
such party bears to the total Insurance Proceeds received under the applicable
Shared Policy (their "allocable share of the deductible"), and any party who has
paid more than such share of the deductible shall be entitled to receive from
the other party an appropriate amount so that each party has borne its allocable
share of the deductible pursuant hereto. For purposes of this paragraph 7.3(d),
the amount of the relevant deductible under any Shared Policy shall be that set
forth in Schedule 7.3(b) hereto.
<PAGE>   37

                                                                          34


            (e) Effective as of the Distribution Date, each of New D&B and the
Corporation shall be responsible for its applicable deductible for workers'
compensation, general liability and automobile liability claims as set forth in
Schedule 7.3(e).

            SECTION 7.4. Agreement for Waiver of Conflict and Shared Defense. In
the event that Insured Claims of both of the parties hereto exist relating to
the same occurrence, the parties shall jointly defend and waive any conflict of
interest necessary to the conduct of the joint defense. Nothing in this Article
VII shall be construed to limit or otherwise alter in any way the obligations of
the parties to this Agreement, including those created by this Agreement, by
operation of law or otherwise.

            SECTION 7.5. Cooperation. The parties agree to use their
commercially reasonable efforts to cooperate with respect to the various
insurance matters contemplated by this Agreement.


ARTICLE VIII. MISCELLANEOUS

            SECTION 8.1. Complete Agreement; Construction. This Agreement,
including the Schedules and Exhibits, and the Ancillary Agreements shall
constitute the entire agreement between the parties with respect to the subject
matter hereof and shall supersede all previous negotiations, commitments and
writings with respect to such subject matter. In the event of any inconsistency
between this Agreement and any Schedule hereto, the Schedule shall prevail.
Other than Section 2.1(j), Section 2.7, Section 4.5 and Article VI, which shall
prevail over any inconsistent or conflicting provisions in any Ancillary
Agreement, notwithstanding any other provisions in this Agreement to the
contrary, in the event and to the extent that there shall be a conflict between
the provisions of this Agreement and the provisions of any Ancillary Agreement,
such Ancillary Agreement shall control.

            SECTION 8.2. Ancillary Agreements. Subject to the last sentence of
Section 8.1, this Agreement is not intended to address, and should not be
interpreted to address, the matters specifically and expressly covered by the
Ancillary Agreements.

            SECTION 8.3. Counterparts. This Agreement may be executed in one or
more counterparts, all of which shall be considered one and the same agreement,
and shall become effective when one or more such counterparts have been signed
by each of the parties and delivered to the other parties.

            SECTION 8.4. Survival of Agreements. Except as otherwise
contemplated by this Agreement, all covenants and agreements of the parties
contained in this Agreement shall survive the Distribution Date.

            SECTION 8.5. Expenses. Except as set forth on Schedule 8.5 or as
otherwise set forth in this Agreement or any Ancillary Agreement, all costs and
expenses incurred on or prior to the Distribution Date (whether or not paid on
or prior to the Distribution Date) in connection with the preparation,
execution, delivery and required implementation of this Agreement and any
<PAGE>   38

                                                                              35


Ancillary Agreement, the Information Statement (including any registration
statement on Form 10 of which such Information Statement may be a part) and the
Distribution and the consummation of the transactions contemplated thereby shall
be charged to and paid by the Corporation. Except as set forth on Schedule 8.5
or as otherwise set forth in this Agreement or any Ancillary Agreement, all
costs and expenses incurred after the Distribution Date in connection with the
required implementation of this Agreement and any Ancillary Agreement, the
Distribution or the consummation of the transactions contemplated by this
Agreement or any Ancillary Agreement shall be borne by New D&B. Except as
otherwise set forth in this Agreement or any Ancillary Agreement, each party
shall bear its own costs and expenses incurred after the Distribution Date. Any
amount or expense to be paid or reimbursed by any party hereto to any other
party hereto shall be so paid or reimbursed promptly after the existence and
amount of such obligation is determined and demand therefor is made.

            SECTION 8.6. Notices. All notices and other communications hereunder
shall be in writing and hand delivered or mailed by registered or certified mail
(return receipt requested) or sent by any means of electronic message
transmission with delivery confirmed (by voice or otherwise) to the parties at
the following addresses (or at such other addresses for a party as shall be
specified by like notice) and will be deemed given on the date on which such
notice is received:

            To the Corporation:

            The Reuben H. Donnelley Corporation
            One Manhattanville Road
            Purchase, NY  10577
            Telecopy:  (914) 933-6899
            Attn:  General Counsel
            
            To New D&B:
            
            The Dun & Bradstreet Corporation
            One Diamond Hill Road
            Murray Hill, NJ 07974
            Telecopy:  (908) 665-5803
            Attn:  General Counsel


            SECTION 8.7. Waivers. The failure of any party to require strict
performance by any other party of any provision in this Agreement will not waive
or diminish that party's right to demand strict performance thereafter of that
or any other provision hereof.

            SECTION 8.8. Amendments. Subject to the terms of Section 8.11
hereof, this Agreement may not be modified or amended except by an agreement in
writing signed by each of the parties hereto.
<PAGE>   39

                                                                          36


            SECTION 8.9. Assignment. (a) This Agreement shall not be assignable,
in whole or in part, directly or indirectly, by any party hereto without the
prior written consent of the other parties hereto, and any attempt to assign any
rights or obligations arising under this Agreement without such consent shall be
void.

            (b) The Corporation will not distribute to its stockholders any
interest in any RHD Business Entity, by way of a spin-off distribution,
split-off or other exchange of interests in a RHD Business Entity for any
interest in the Corporation held by RHD stockholders, or any similar transaction
or transactions, unless the distributed RHD Business Entity undertakes to New
D&B to be jointly and severally liable for all RHD Liabilities hereunder.

            (c) New D&B will not distribute to its stockholders any interest in
any New D&B Business Entity, by way of a spin-off distribution, split-off or
other exchange of interests in a New D&B Business Entity for any interest in New
D&B held by New D&B stockholders, or any similar transaction or transactions,
unless the distributed New D&B Business Entity undertakes to the Corporation to
be jointly and severally liable for all New D&B Liabilities hereunder.

            SECTION 8.10. Successors and Assigns. The provisions to this
Agreement shall be binding upon, inure to the benefit of and be enforceable by
the parties and their respective successors and permitted assigns.

            SECTION 8.11. Termination. This Agreement (including, without
limitation, Article III hereof) may be terminated and the Distribution may be
amended, modified or abandoned at any time prior to the Distribution by and in
the sole discretion of the Corporation without the approval of New D&B or the
shareholders of the Corporation. In the event of such termination, no party
shall have any liability of any kind to any other party or any other person.
After the Distribution, this Agreement may not be terminated except by an
agreement in writing signed by the parties; provided, however, that Article III
shall not be terminated or amended after the Distribution in respect of the
third party beneficiaries thereto without the consent of such persons.

            SECTION 8.12. Subsidiaries. Each of the parties hereto shall cause
to be performed, and hereby guarantees the performance of, all actions,
agreements and obligations set forth herein to be performed by any Subsidiary of
such party or by any entity that is contemplated to be a Subsidiary of such
party on and after the Distribution Date.

            SECTION 8.13. Third Party Beneficiaries. Except as provided in
Article III relating to Indemnitees, this Agreement is solely for the benefit of
the parties hereto and their respective Subsidiaries and Affiliates and should
not be deemed to confer upon third parties any remedy, claim, liability,
reimbursement, claim of action or other right in excess of those existing
without reference to this Agreement.

            SECTION 8.14. Title and Headings. Titles and headings to sections
herein are inserted for the convenience of reference only and are not intended
to be a part of or to affect the meaning or interpretation of this Agreement.
<PAGE>   40

                                                                              37


            SECTION 8.15. Schedules and Exhibits. The Schedules and Exhibits
shall be construed with and as an integral part of this Agreement to the same
extent as if the same had been set forth verbatim herein.

            SECTION 8.16. GOVERNING LAW. THIS AGREEMENT SHALL BE GOVERNED BY AND
CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF NEW YORK APPLICABLE TO
CONTRACTS MADE AND TO BE PERFORMED IN THE STATE OF NEW YORK.

            SECTION 8.17. Consent to Jurisdiction. Without limiting the
provisions of Article VI hereof, each of the parties irrevocably submits to the
exclusive jurisdiction of (a) the Supreme Court of the State of New York, New
York County, and (b) the United States District Court for the Southern District
of New York, for the purposes of any suit, action or other proceeding arising
out of this Agreement or any transaction contemplated hereby. Subject to Article
VI hereof, each of the parties agrees to commence any action, suit or proceeding
relating hereto either in the United States District Court for the Southern
District of New York or if such suit, action or other proceeding may not be
brought in such court for jurisdictional reasons, in the Supreme Court of the
State of New York, New York County. Each of the parties further agrees that
service of any process, summons, notice or document by U.S. registered mail to
such party's respective address set forth above shall be effective service of
process for any action, suit or proceeding in New York with respect to any
matters to which it has submitted to jurisdiction in this Section 8.17. Each of
the parties irrevocably and unconditionally waives any objection to the laying
of venue of any action, suit or proceeding arising out of this Agreement or the
transactions contemplated hereby in (i) the Supreme Court of the State of New
York, New York County, or (ii) the United States District Court for the Southern
District of New York, and hereby further irrevocably and unconditionally waives
and agrees not to plead or claim in any such court that any such action, suit or
proceeding brought in any such court has been brought in an inconvenient forum.

            SECTION 8.18. Severability. In the event any one or more of the
provisions contained in this Agreement should be held invalid, illegal or
unenforceable in any respect, the validity, legality and enforceability of the
remaining provisions contained herein and therein shall not in any way be
affected or impaired thereby. The parties shall endeavor in good-faith
negotiations to replace the invalid, illegal or unenforceable provisions with
valid provisions, the economic effect of which comes as close as possible to
that of the invalid, illegal or unenforceable provisions.
<PAGE>   41

                                                                              38


            IN WITNESS WHEREOF, the parties have caused this Agreement to be
duly executed as of the day and year first above written.

                                   THE DUN & BRADSTREET CORPORATION


                                       By:
                                          -----------------------------
                                          Name:
                                          Title:



                                   THE NEW DUN & BRADSTREET
                                   CORPORATION


                                       By:
                                          -----------------------------
                                          Name:
                                          Title:


<PAGE>   1
                                                                    Exhibit 10.2

                            TAX ALLOCATION AGREEMENT

            This TAX ALLOCATION AGREEMENT is dated as of June [ ], 1998, between
THE DUN & BRADSTREET CORPORATION, a Delaware corporation (the "Corporation") and
THE NEW DUN & BRADSTREET CORPORATION, a Delaware corporation ("New D&B")
(collectively, the "Parties").

            WHEREAS, as of the date hereof, the Corporation is the common parent
of an affiliated group of domestic corporations within the meaning of Section
1504(a) of the Code, including Dun & Bradstreet, Inc. ("D&B Opco Inc."), Dun &
Bradstreet International, Ltd. ("D&B International"), Moody's Investors Service,
Inc. ("Moody's"), The Reuben H. Donnelley Corporation ("RHD"), and others, and
the members of the affiliated group have heretofore joined in filing
consolidated federal income tax returns;

            WHEREAS, the Board of Directors of the Corporation has determined
that it is appropriate, desirable and in the best interests of the holders of
shares of common stock, par value $1.00 per share, of the Corporation (the "D&B
Common Stock") to take certain steps to reorganize the Corporation's
Subsidiaries (as defined herein) and businesses and to distribute to the holders
of D&B Common Stock all the outstanding shares of common stock of New D&B (the
"New D&B Common Shares"), together with associated Rights;

            WHEREAS, as a result of the Reorganization (as defined herein) and
Distribution (as defined herein), New D&B, D&B Opco Inc., D&B International,
Moody's, and others, will not be included in the consolidated federal income tax
return of the Corporation for the portion of the year following the Distribution
or in future years;

            WHEREAS, the Parties desire to allocate the tax burdens and benefits
of transactions which occurred on or prior to the Distribution Date and to
provide for certain other tax matters, including the assignment of
responsibility for the preparation and filing of tax returns, the payment of
taxes, and the prosecution and defense of any tax controversies;

            NOW, THEREFORE, in consideration of the mutual agreements,
provisions and covenants contained in this Agreement, the Parties hereby agree
as follows:

ARTICLE I. DEFINITIONS

            SECTION 1.1. General. Capitalized terms used in this Agreement and
not defined herein shall have the meanings that such terms have in the
Distribution Agreement. As used in this Agreement, the following terms shall
have the following meanings:

<PAGE>   2

                                                                               2


            (a) "Agreement" shall mean this Tax Allocation Agreement.

            (b) "Ancillary Agreements" shall mean all of the written agreements,
instruments, assignments or other arrangements (other than this Agreement)
entered into in connection with the transactions contemplated hereby, including,
without limitation, the Distribution Agreement, the Conveyancing and Assumption
Instruments, the Employee Benefits Agreement, the Shared Transaction Services
Agreement, the Transition Services Agreement, the Data Services Agreement and
the Intellectual Property Agreement.

            (c) "Code" shall mean the Internal Revenue Code of 1986, as amended,
and the Treasury regulations promulgated thereunder, including any successor
legislation.

            (d) "Consolidated Return" shall mean the consolidated federal income
tax return of the Corporation for the period commencing on January 1, 1998, and
including the members of the New D&B Group through the Distribution Date.

            (e) "Controlled Entity" shall mean any corporation, partnership or
other entity of which another entity (i) owns, directly or indirectly, ownership
interests sufficient to elect a majority of the Board of Directors (or persons
performing similar functions) (irrespective of whether at the time any other
class or classes of ownership interests of such corporation, partnership or
other entity shall or might have such voting power upon the occurrence of any
contingency) or (ii) is a general partner or an entity performing similar
functions (e.g., a trustee).

            (f) "Deferred Compensation Deduction" shall mean a deduction with
respect to deferred compensation payments and/or the exercise of stock options
in the Corporation by any former employee of the Pre-Distribution D&B Group if
such deduction is disallowed for a member of the New D&B Group and may be
claimed by any member of the RHD Group.

            (g) "Distribution" shall mean the distribution on the Distribution
Date to holders of record of shares of D&B Common Stock as of the Distribution
Record Date of the New D&B Common Shares owned by the Corporation on the basis
of one New D&B Common Share for each outstanding share of D&B Common Stock.

            (h) "Distribution Agreement" shall mean the agreement between the
Corporation and New D&B, dated as of June [ ], 1998, to, among other things,
allocate certain assets and allocate and assign responsibility for certain
liabilities of the Corporation and its current and former Subsidiaries.

            (i) "Distribution Date" shall mean July 1, 1998.

<PAGE>   3

                                                                               3


            (j) "Distribution Record Date" shall mean such date as may be
determined by the Corporation's Board of Directors as the record date for the
Distribution.

            (k) "Final Determination" shall mean the final resolution of
liability for any Tax for any taxable period, including any related interest or
penalties, by or as a result of: (i) a final and unappealable decision,
judgment, decree or other order by any court of competent jurisdiction; (ii) a
closing agreement or accepted offer in compromise under Section 7121 or 7122 of
the Code, or comparable agreement under the laws of other jurisdictions which
resolves the entire Tax liability for any taxable period; (iii) any allowance of
a refund or credit in respect of an overpayment of Tax, but only after the
expiration of all periods during which such refund may be recovered by the
jurisdiction imposing the Tax; or (iv) any other final disposition, including by
reason of the expiration of the applicable statute of limitations.

            (l) "Governmental Authority" shall mean any federal, state, local,
foreign or international court, government, department, commission, board,
bureau, agency, official or other regulatory, administrative or governmental
authority.

            (m) "Income Tax Return" shall mean any Tax Return relating to Income
Taxes.

            (n) "Income Taxes" shall mean any federal, state or local Taxes
determined by reference to income, net worth, gross receipts or capital or any
federal, state or local Taxes imposed in lieu of income Taxes.

            (o) "Indemnifying Party" shall have the meaning as defined in
Section 3.4.

            (p) "Indemnitee" shall have the meaning as defined in Section 3.4.

            (q) "IRS" shall mean the Internal Revenue Service.

            (r) "New D&B Group" shall mean New D&B, New D&B Opco Inc., D&B
International, Moody's and each corporation, partnership, limited liability
company, or other entity (other than any member of the RHD Group) that is a
Subsidiary of the Corporation immediately prior to the Distribution.

            (s) "New D&B Opco Inc." shall mean a newly formed Delaware
corporation and wholly owned subsidiary of New D&B created to hold the assets
and liabilities related to, and to operate, the business of supplying business,
commercial-credit and business-marketing information services and receivables
management services.

<PAGE>   4

                                                                               4


            (t) "Nonperforming Party" shall have the meaning as defined in
Section 5.2.

            (u) "Other Taxes" shall mean any federal, state or local Taxes other
than Income Taxes.

            (v) "Person" shall mean any natural person, corporation, business
trust, joint venture, association, company, partnership or government, or any
agency or political subdivision thereof.

            (w) "Pre-Distribution D&B Group" shall mean the Corporation and all
of its Subsidiaries (direct and indirect, domestic and foreign) at any time
prior to the Distribution.

            (x) "Reorganization" shall mean the series of contributions and
distributions of Controlled Entities and assets, transfers and assumptions of
liabilities, and other transactions whereby the New D&B Group and the RHD Group
are formed and all Controlled Entities of the Corporation prior to the
Distribution (other than New D&B and the other members of the RHD Group) are
placed under the control of New D&B in preparation for the Distribution.

            (y) "Reorganization Tax Payment" shall mean the payment of any Tax
for which New D&B is liable pursuant to Section 3.3 of this Agreement and the
imposition and/or payment of which will permit the other Party or any of its
Subsidiaries to increase deductions, losses or Tax credits or decrease income,
gains or recapture of Tax credits for any taxable period or periods beginning
after or including but not ending on the Distribution Date.

            (z) "RHD Group" shall mean the Corporation, RHD and each
corporation, partnership, limited liability company or other entity contemplated
to remain or become a Subsidiary of the Corporation after the Distribution.

            (aa) "Separate Company State or Local Income Tax Return" shall mean
any state or local Income Tax Return initially filed on a separate basis
(whether or not it is subsequently determined that such Income Tax Return should
have been filed on a combined basis).

            (ab) "Subsidiary" shall mean any entity of which another entity's
ownership satisfies the 80-percent voting and value test defined in Section
1504(a)(2) of the Code, whether directly or indirectly.

            (ac) "Tax" or "Taxes" whether used in the form of a noun or
adjective, shall mean taxes on or measured by income, capital, net worth,
franchise, gross receipts, sales, use, excise, payroll, personal property, real
property, ad-valorem, value-added, leasing, leasing use or other taxes, levies,

<PAGE>   5

                                                                               5


imposts, duties, charges or withholdings of any nature. Whenever the term "Tax"
or "Taxes" is used (including, without limitation, regarding any duty to
reimburse another Party for indemnified taxes or refunds or credits of taxes) it
shall include penalties, fines, additions to tax and interest thereon.

            (ad) "Tax Benefit" shall mean the sum of the amount by which the Tax
liability (after giving effect to any alternative minimum or similar Tax) of a
corporation or group of affiliated corporations to an applicable taxing
authority is reduced (including, without limitation, by deduction, entitlement
to refund, credit or otherwise, whether available in the current taxable year,
as an adjustment to taxable income in any other taxable year or as a
carryforward or carryback, as applicable) plus any interest from such government
or jurisdiction relating to such Tax liability.

            (ae) "Tax Item" shall mean any item of income, capital gain, net
operating loss, capital loss, deduction, credit or other Tax attribute relevant
to the calculation of a Tax liability.

            (af) "Tax Returns" shall mean all reports or returns (including
information returns) required to be filed or that may be filed for any period
with any taxing authority (whether domestic or foreign) in connection with any
Tax or Taxes (whether domestic or foreign).

            (ag) "Timing Adjustment" shall mean any adjustment which (x)
decreases deductions, losses or credits or increases income (including any
increases in income where no income was previously reported), gains or recapture
of Tax credits for the period in question, and for which New D&B is liable
pursuant to this Agreement, and (y) will permit any member of the RHD Group to
increase deductions, losses or Tax credits or decrease income, gains or
recapture of Tax credits for any taxable period or periods beginning after or
including but not ending on the Distribution Date.

            SECTION 1.2. References; Interpretation. References in this
Agreement to any gender include references to all genders, and references to the
singular include references to the plural and vice versa. The words "include",
"includes" and "including" when used in this Agreement shall be deemed to be
followed by the phrase "without limitation". Unless the context otherwise
requires, references in this Agreement to Articles, Sections, Exhibits and
Schedules shall be deemed references to Articles and Sections of, and Exhibits
and Schedules to, such Agreement. Unless the context otherwise requires, the
words "hereof", "hereby" and "herein" and words of similar meaning when used in
this Agreement refer to this Agreement in its entirety and not to any particular
Article, Section or provision of this Agreement.

<PAGE>   6

                                                                               6


ARTICLE II. PREPARATION AND FILING OF TAX RETURNS

            SECTION 2.1. Predistribution Tax Returns.

            (a) All federal Income Tax Returns of the Pre-Distribution D&B Group
that are required to be filed for periods beginning before the Distribution Date
shall be prepared and filed by the Corporation.

            (b) All combined state and local Income Tax Returns of the
Pre-Distribution D&B Group that may be or are required to be filed for periods
beginning before the Distribution Date shall be prepared and filed by the
Corporation.

            (c) In the case of Tax Returns for foreign, non-combined state and
local Income Taxes and Other Taxes of any member of the Pre-Distribution D&B
Group that may be or are required to be filed for any period beginning before
the Distribution Date, New D&B shall prepare and file such Tax Returns (or shall
cause such Tax Returns to be prepared and filed) if they relate to a member of
the New D&B Group and the Corporation shall prepare and file such Tax Returns
(or shall cause such Tax Returns to be prepared and filed) if they relate to a
member of the RHD Group.

            (d) In the case of any partnership in which a member of the
Pre-Distribution D&B Group is the designated tax matters partner, the
Corporation or New D&B, as the case may be, shall cause such entity to prepare
and file such partnership's Tax Returns for all periods beginning prior to the
Distribution Date.

            SECTION 2.2. Post-Distribution Tax Returns.

            (a) The filing of all Tax Returns for periods beginning on or after
the Distribution Date shall be the responsibility of the Corporation if they
relate to any member of the RHD Group and shall be the responsibility of New D&B
if they relate to any member of the New D&B Group.

            (b) In the case of any partnership in which a member of the
Pre-Distribution D&B Group is the designated tax matters partner, the
Corporation or New D&B, as the case may be, shall cause such entity to continue
to prepare and file such partnership's Tax Returns.

            SECTION 2.3. Manner of Preparation.

            (a) Unless otherwise required by the IRS, any Governmental Authority
or a court, the Parties hereby agree to file all Tax Returns, and to take all
other actions, in a manner consistent with the position that the last day on
which any member of the New D&B Group was included in the Pre-Distribution D&B
Group is the Distribution Date. For any period that includes but does not end on
the Distribution Date, to the extent 


<PAGE>   7

                                                                               7


permitted by law or administrative practice, the taxable year of each member of
the Pre-Distribution D&B Group and any group of such members shall be treated as
ending on the Distribution Date.

            (b) In the case of the Consolidated Return or any 1998 combined
state or local Income Tax Return, New D&B shall prepare and provide to the
Corporation, at least 90 days prior to the due date (including extensions) of
the relevant Tax Return, a separate return for the short taxable year ending on
the Distribution Date for any member of the New D&B Group included in the Tax
Return.

            (c) With regard to Tax Returns to be filed by the Corporation or any
other member of the RHD Group with respect to which New D&B has liability under
section 3.1 hereof, the Corporation shall submit any part of such Tax Return
that relates to a member of the RHD Group to New D&B at least 30 days prior to
the date on which such Tax Return is due (including extensions). New D&B shall
submit its comments to the Corporation within 10 days of receipt of the relevant
portions of such Tax Return. The Corporation shall alter such Tax Return to
reflect the comments of New D&B unless the Corporation receives an opinion of
tax counsel, which counsel shall be reasonably acceptable to New D&B, to the
effect that such alteration would create a significant risk of the imposition of
a penalty on the Corporation or any other member of the RHD Group.

            (d) All Tax Returns filed on or after the Distribution Date shall be
prepared on a basis that is consistent with the rulings obtained from the IRS or
any other Governmental Authority in connection with the Reorganizations or
Distribution (in the absence of a controlling change in law or circumstances)
and shall be filed on a timely basis (including pursuant to extensions) by the
Party responsible for such filing under this Agreement. In the absence of a
controlling change in law or circumstances and unless deviation from past
practice would have no adverse effect on either Party, all Tax Returns filed
after the date of this Agreement shall be prepared on a basis consistent with
the elections, accounting methods, conventions, assumptions and principles of
taxation used for the most recent taxable periods for which Tax Returns
involving similar Tax Items have been filed; provided, however, that a Party
filing any Tax Return that does not conform to such past practices shall not be
liable for any additional Tax liability imposed, in whole or in part, as a
result of such deviation from past practice if: (i) for Tax Returns filed within
three years of the Distribution Date, 30 days prior to the filing of such Tax
Return, the Party filing such Tax Return notifies the other Party; and (ii) the
Party filing such Tax Return establishes that conformity with past practice
involves a significant risk of the imposition of a penalty.

<PAGE>   8

                                                                               8


ARTICLE III. PAYMENT OF TAXES

            SECTION 3.1. Predistribution Taxes.

            (a) New D&B shall be liable for and shall pay all federal, state,
local and foreign Income Taxes (or receive all refunds) for all members of the
Pre-Distribution D&B Group for all periods ending on or prior to the
Distribution Date, including Taxes arising as a result of an audit adjustment;
provided, however, that in the case of any Separate Company State or Local
Income Tax Return, the RHD Group and the New D&B Group shall be liable for and
shall pay their own liabilities (or receive their own refunds) arising from any
audit adjustment (including any state or local audit adjustment resulting from a
federal audit adjustment).

            (b) The RHD Group and the New D&B Group shall be responsible for
their own Other Taxes for all periods.

            (c) In the case of any tax period including but ending after the
Distribution Date, New D&B shall be responsible for all Income Tax liabilities
of all members of the Pre-Distribution D&B Group attributable to the period up
to the Distribution Date. Such apportionment will be done on a closing of the
books basis, except that Tax Items that are calculated on an annual basis shall
be apportioned on a time basis. The RHD Group and the New D&B Group shall be
responsible for their own Tax liabilities attributable to the portion of the tax
period after the Distribution Date.

            SECTION 3.2. Post-Distribution Taxes. Unless otherwise provided in
this Agreement:

            (a) New D&B shall pay all Taxes and shall be entitled to receive and
retain all refunds of Taxes with respect to periods beginning on or after the
Distribution Date that are attributable to the New D&B Group or any member
thereof; and

            (b) The Corporation shall pay all Taxes and shall be entitled to
receive and retain all refunds of Taxes with respect to periods beginning on or
after the Distribution Date that are attributable to the RHD Group or any member
thereof.

            SECTION 3.3. Restructuring Taxes. Notwithstanding any statement to
the contrary in this Agreement and except as otherwise provided in the
Distribution Agreement, to the extent that any Taxes are found to arise out of
the Reorganizations, then any such Tax liability incurred by the Parties (or any
of their Subsidiaries) shall be the responsibility of New D&B; provided,
however, that to the extent specific cash allocations for such Taxes are made in
connection with the Distribution, New D&B shall be relieved of its liability for
such Taxes.

            SECTION 3.4. Indemnification.

<PAGE>   9

                                                                               9


            (a) Indemnification by New D&B. New D&B shall indemnify, defend and
hold harmless the Corporation and RHD (and their respective affiliates) from and
against any and all Tax liabilities allocated to New D&B by this Agreement.

            (b) Indemnification by the Corporation. The Corporation shall
indemnify, defend and hold harmless New D&B, New D&B, Inc. and Moody's (and
their respective affiliates) from and against any and all Tax liabilities
allocated to the Corporation by this Agreement.

            (c) Indemnity Payments.

            (i) To the extent that one Party (the "Indemnifying Party") owes
money to another Party (the "Indemnitee") pursuant to this Section 3.4, the
Indemnitee shall provide the Indemnifying Party with its calculations of the
amount required to be paid pursuant to this Section 3.4, showing such
calculations in sufficient detail so as to permit the Indemnifying Party to
understand the calculations. The Indemnifying Party shall pay the Indemnitee, no
later than the later of 30 business days prior to the due date (including
extensions) of the relevant Tax Returns and 14 business days after the
Indemnifying Party receives the Indemnitee's calculations, the amount that the
Indemnifying Party is required to pay or indemnify the Indemnitee under this
Section 3.4 unless the Indemnifying Party disagrees with the Indemnitee's
calculations (in which case any dispute regarding such calculations shall be
resolved in accordance with Section 5.4 of this Agreement).

            (ii) All indemnity payments shall be calculated on a pre-Tax basis
and shall be treated as contributions to capital and/or dividends immediately
prior to the Distribution.

ARTICLE IV. TAX ATTRIBUTES, TIMING ADJUSTMENTS AND REORGANIZATION TAX PAYMENTS

            SECTION 4.1. Carrybacks. In the event any net operating loss,
capital loss or credit of the Corporation for any taxable period ending on or
after the Distribution Date is eligible to be carried back to a taxable period
beginning prior to the Distribution Date (any such amount, an "Eligible
Amount"), the Corporation will be required, to the extent permitted under
applicable Tax law, to elect to carry back such Eligible Amount. To the extent
any Eligible Amount is carried back and used by the Corporation for a taxable
period beginning prior to the Distribution Date, the Corporation shall be
obligated to pay any refund that it receives to New D&B; provided, that in the
case of any taxable period including but ending after the Distribution Date, the
Corporation shall not be obligated to pay any such refund to New D&B to the
extent the refund is attributable to the portion of the taxable period after the
Distribution Date (determined in accordance with the principles of Section
3.1(c)). 


<PAGE>   10

                                                                              10


The Corporation shall, within 90 days of the close of each taxable period ending
on or after the Distribution Date, deliver an officer's certificate to New D&B
stating whether or not the Corporation has any Eligible Amount for such taxable
period.

            SECTION 4.2. Deductions or Credits. Except as otherwise provided in
Section 3.1(a), the Corporation shall be obligated to pay New D&B any refunds
attributable to a net operating loss, capital loss, credit or similar Tax
attribute arising in a period beginning prior to the Distribution Date.

            SECTION 4.3. Timing Adjustments, Reorganization Tax Payments, and
Deferred Compensation Deductions.

            (a) If an audit or other examination of any federal, state or local
Tax Return (x) for any period beginning prior to the Distribution Date shall
result (by settlement or otherwise) in a Timing Adjustment in favor of the RHD
Group or any member thereof, or (y) for any taxable period shall result (by
settlement or otherwise) in a Deferred Compensation Deduction in favor of the
RHD Group or any member thereof, or if any Reorganization Tax Payment in favor
of the RHD Group or any member thereof is made by New D&B, then:

            (i) The Corporation, shall pay New D&B the amount of any Tax Benefit
that results from such Timing Adjustment, Reorganization Tax Payment, or
Deferred Compensation Deduction within 30 business days of the date such Tax
Benefits are realized; and

            (ii) Notwithstanding the foregoing, the Corporation, shall only be
required to take steps to obtain such Tax Benefit or to pay New D&B if, in the
opinion of the Corporation's tax counsel, which counsel shall be reasonably
acceptable to New D&B, the reporting of such Tax Benefit shall not expose the
Corporation to the imposition of a penalty.

            (b) Realization of Tax Benefits.

            (i) For purposes of this Section 4.3, a Tax Benefit shall be deemed
to have been realized at the time any refund of Taxes is received or applied
against other Taxes due, or at the time of filing of a Tax Return (including any
Tax Return relating to estimated Taxes) on which a loss, deduction or credit is
applied in reduction of Taxes which would otherwise be payable. Where a Party
has other losses, deductions, credits or similar items available to it, such
deductions, credits or similar items of such Party may only be applied after the
use of any Timing Adjustment, Reorganization Tax Payment, or Deferred
Compensation Deduction.

            (ii) The Corporation may, at its election, pay the amount of any Tax
Benefit to New D&B, rather than filing amended returns or otherwise reflecting
adjustments or taking positions 


<PAGE>   11

                                                                              11


on its Tax Returns. If such an election is made, the Corporation will be treated
as having realized a Tax Benefit at the time it would have realized a Tax
Benefit had it chosen to file amended returns or otherwise to reflect
adjustments or to take positions on its Tax Returns.

            (c) Tax Benefits Subsequently Denied. If any Tax Benefit realized
pursuant to Section 4.3(b)(i) is subsequently denied, then New D&B shall refund
the amount of any payment for such Tax Benefit within 30 business days of its
notification by the Corporation, as the case may be, that a Final Determination
has been reached denying the claimed Tax Benefit.

ARTICLE V. TAX AUDITS, TRANSACTIONS AND OTHER MATTERS

            SECTION 5.1. Tax Audits and Controversies.

            (a) In the case of any audit, examination or other proceeding
("Proceeding") brought against the Corporation (or a Subsidiary) with respect to
Taxes for which New D&B is or may be liable pursuant to this Agreement, the
Corporation shall promptly inform New D&B and shall execute or cause to be
executed any powers of attorney or other documents necessary to enable New D&B
to take all actions desired with respect to such Proceeding. Each Party shall
have the right to control, at its own expense, the portion of any such
Proceeding that relates to Taxes for which such Party is or may be liable
pursuant to this Agreement; provided, however, that New D&B shall have the right
to control, at its own expense, all Proceedings in respect of the Consolidated
Return and 1998 combined state and local Income Tax Returns.

            (b) The Party in control of a Proceeding or any part thereof
pursuant to Section 5.1(a) above shall consult with the other Party with respect
to any issue that may affect such other Party (or Subsidiary). The Party in
control of such Proceeding or any part thereof shall not enter into any final
settlement or closing agreement that may adversely affect the other Party (or
Subsidiary) without the consent of such other Party, which consent may not
unreasonably be withheld. Where consent to any final settlement or closing
agreement is withheld, the Party withholding consent shall continue or initiate
further proceedings, at its own expense, and the liability of the Party in
control of such Proceeding shall not exceed the liability that would have
resulted from the proposed closing agreement or final settlement (including
interest, additions to Tax and penalties which have accrued at that time).

            SECTION 5.2. Cooperation. The Corporation and New D&B shall
cooperate with each other in the filing of any Tax Returns and the conduct of
any audit or other proceeding and each shall execute and deliver such powers of
attorney and other documents and make available such information and documents
as are necessary to carry out the intent of this Agreement. To the 

<PAGE>   12

                                                                              12


extent such cooperation involves the services of officers, directors, employees,
or agents of either Party, such services shall be made available in accordance
with Section 2.9 of the Distribution Agreement. Each Party agrees to notify the
other Party of any audit adjustment that does not result in Tax liability but
can reasonably be expected to affect Tax Returns of the other Party or any of
its Subsidiaries. Notwithstanding any other provision of this Agreement, if a
Party (the "Nonperforming Party") fails to give its full cooperation and use its
best efforts in the conduct of an audit or other proceeding as provided by this
Section 5.2, and such failure results in the imposition of additional Taxes for
the period or periods involved in the audit or other proceeding, the
Nonperforming Party shall be liable in full for such additional Taxes.

            SECTION 5.3. Retention of Records; Access.

            (a) The Corporation and New D&B shall, and shall cause each of their
Controlled Entities to, retain adequate records, documents, accounting data and
other information (including computer data) necessary for the preparation and
filing of all Tax Returns required to be filed by any member of the
Pre-Distribution D&B Group or any combination of such members and for any audits
and litigation relating to such Tax Returns or to any Taxes payable by any
member of the Pre-Distribution D&B Group or any combination of such members.

            (b) The Corporation and New D&B shall, and shall cause each of their
Controlled Entities to, give to the other Party reasonable access to (i) all
records, documents, accounting data and other information (including computer
data) necessary for the preparation and filing of all Tax Returns required to be
filed by any member of the Pre-Distribution D&B Group or any combination of such
members and for any audits and litigation relating to such Tax Returns or to any
Taxes payable by any member of the Pre-Distribution D&B Group or any combination
of such members and (ii) its personnel and premises, for the purpose of the
review or audit of such reports or returns to the extent relevant to an
obligation or liability of a Party under this Agreement and in accordance with
the procedures provided in Article IV of the Distribution Agreement.

            (c) The obligations set forth above in Sections 5.3(a) and 5.3(b)
shall continue until the final conclusion of any litigation to which the records
and information relate or until expiration of all applicable statutes of
limitations, whichever is longer. For purposes of the preceding sentence, each
Party shall assume that no applicable statute of limitations has expired unless
such Party has received notification or otherwise has knowledge that such
statute of limitations has expired.

            (d) Notwithstanding any other provision of this Agreement, if a
Party fails to comply with any of its obligations set forth in this Section 5.3
and such failure results in the 

<PAGE>   13

                                                                              13


imposition of additional Taxes, such nonperforming Party shall be liable in full
for such additional Taxes.

            SECTION 5.4. Dispute Resolution. Any dispute or claim arising out
of, in connection with, or in relation to the interpretation, performance,
nonperformance, validity or breach of this Agreement or otherwise arising out
of, or in any way related to this Agreement, shall be resolved in the manner set
forth in Article VI of the Distribution Agreement.

            SECTION 5.5. Confidentiality; Ownership of Information; Privileged
Information. The provisions of Article IV of the Distribution Agreement relating
to confidentiality of information, ownership of information, privileged
information and related matters shall apply with equal force to any records and
information prepared and/or shared by and among the Parties in carrying out the
intent of this Agreement.

ARTICLE VI. MISCELLANEOUS

            SECTION 6.1. Complete Agreement; Construction. This Agreement,
including the Exhibits and Schedules, and the Ancillary Agreements shall
constitute the entire agreement between the Parties with respect to the subject
matter hereof and shall supersede all previous negotiations, commitments and
writings with respect to such subject matter. In the event of any inconsistency
between this Agreement and any Schedule hereto, the Schedule shall prevail.

            SECTION 6.2. Counterparts. This Agreement may be executed in one or
more counterparts, all of which shall be considered one and the same agreement,
and shall become effective when one or more such counterparts have been signed
by both Parties.

            SECTION 6.3. Survival of Agreements. Except as otherwise
contemplated by this Agreement, all covenants and agreements of the Parties
contained in this Agreement shall survive the Distribution Date.

            SECTION 6.4. Expenses. Except as otherwise set forth in this
Agreement, all costs and expenses incurred on or prior to the Distribution Date
(whether or not paid on or prior to the Distribution Date) in connection with
the preparation, execution, delivery and implementation of this Agreement shall
be charged to and paid by New D&B. Except as otherwise set forth in this
Agreement, each Party shall bear its own costs and expenses incurred after the
Distribution Date.

            SECTION 6.5. Notices. All notices and other communications hereunder
shall be in writing and hand delivered or mailed by registered or certified mail
(return receipt requested) or sent by any means of electronic message
transmission with delivery confirmed (by voice or otherwise) to 

<PAGE>   14

                                                                              14


the Parties at the following addresses (or at such other addresses for a Party
as shall be specified by like notice) and will be deemed given on the date on
which such notice is received:

                  To the Corporation:

                  The Reuben H. Donnelley Corporation
                  One Manhattanville Road
                  Purchase, N.Y. 10577
                  Attn:  General Counsel

                  To New D&B:

                  The Dun & Bradstreet Corporation
                  One Diamond Hill Road
                  Murray Hill, NJ 07974
                  Attn:  General Counsel


            SECTION 6.6. Waivers. The failure of any Party to require strict
performance by the other Party of any provision in this Agreement will not waive
or diminish that Party's right to demand strict performance thereafter of that
or any other provision hereof.

            SECTION 6.7. Amendments. This Agreement may not be modified or
amended except by an agreement in writing signed by the Parties hereto.

            SECTION 6.8. Assignment. This Agreement shall not be assignable, in
whole or in part, directly or indirectly, by any Party hereto without the prior
written consent of the other Party hereto, and any attempt to assign any rights
or obligations arising under this Agreement without such consent shall be void.

            SECTION 6.9. Successors and Assigns. The provisions to this
Agreement shall be binding upon, inure to the benefit of and be enforceable by
the Parties and their respective successors and permitted assigns.

            SECTION 6.10. Termination. This Agreement may be terminated,
amended, modified or abandoned at any time prior to the Distribution by and in
the sole discretion of the Corporation without the approval of New D&B or the
stockholders of the Corporation. In the event of such termination, no Party
shall have any liability of any kind to any other Party or any other person.
After the Distribution, this Agreement may not be terminated except by an
agreement in writing signed by the Parties.

            SECTION 6.11. Controlled Entities. Each of the Parties hereto shall
cause to be performed, and hereby guarantees the performance of, all actions,
agreements and obligations set 

<PAGE>   15

                                                                              15


forth herein to be performed by any Controlled Entity of such Party or by any
entity that is contemplated to be a Controlled Entity of such Party on and after
the Distribution Date.

            SECTION 6.12. Third Party Beneficiaries. This Agreement is solely
for the benefit of the Parties hereto and their respective Subsidiaries and
should not be deemed to confer upon third parties any remedy, claim, liability,
reimbursement, claim of action or other right in excess of those existing
without reference to this Agreement.

            SECTION 6.13. Title and Headings. Titles and headings to sections
herein are inserted for the convenience of reference only and are not intended
to be a part of or to affect the meaning or interpretation of this Agreement.

            SECTION 6.14. Exhibits and Schedules. The Exhibits and Schedules
shall be construed with and as an integral part of this Agreement to the same
extent as if the same had been set forth verbatim herein.

            SECTION 6.15. GOVERNING LAW. THIS AGREEMENT SHALL BE GOVERNED BY AND
CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF NEW YORK APPLICABLE TO
CONTRACTS MADE AND TO BE PERFORMED IN THE STATE OF NEW YORK.

            SECTION 6.16. Consent to Jurisdiction. Without limiting the
provisions of Section 5.4 hereof, each of the Parties irrevocably submits to the
exclusive jurisdiction of (a) the Supreme Court of the State of New York, New
York County, and (b) the United States District Court for the Southern District
of New York, for the purposes of any suit, action or other proceeding arising
out of this Agreement or any transaction contemplated hereby. Each of the
Parties agrees to commence any action, suit or proceeding relating hereto either
in the United States District Court for the Southern District of New York or if
such suit, action or other proceeding may not be brought in such court for
jurisdictional reasons, in the Supreme Court of the State of New York, New York
County. Each of the Parties further agrees that service of any process, summons,
notice or document by U.S. registered mail to such Party's respective address
set forth above shall be effective service of process for any action, suit or
proceeding in New York with respect to any matters to which it has submitted to
jurisdiction in this Section 6.16. Each of the Parties irrevocably and
unconditionally waives any objection to the laying of venue of any action, suit
or proceeding arising out of this Agreement or the transactions contemplated
hereby in (i) the Supreme Court of the State of New York, New York County, or
(ii) the United States District Court for the Southern District of New York, and
hereby further irrevocably and unconditionally waives and agrees not to plead or
claim in any such court that any such action, suit or proceeding brought in any
such court has been brought in an inconvenient forum.

<PAGE>   16

                                                                              16


            SECTION 6.17. Severability. In the event any one or more of the
provisions contained in this Agreement should be held invalid, illegal or
unenforceable in any respect, the validity, legality and enforceability of the
remaining provisions contained herein and therein shall not in any way be
affected or impaired thereby. The Parties shall endeavor in good-faith
negotiations to replace the invalid, illegal or unenforceable provisions with
valid provisions, the economic effect of which comes as close as possible to
that of the invalid, illegal or unenforceable provisions.

            IN WITNESS WHEREOF, the Parties have caused this Agreement to be
duly executed as of the day and year first above written.

                                         THE DUN & BRADSTREET CORPORATION


                                         By: 
                                             -----------------------
                                             Name:
                                             Title:



                                         THE NEW DUN & BRADSTREET CORPORATION

                                         By: 
                                             -----------------------
                                             Name:
                                             Title:

<PAGE>   1
                                                                    Exhibit 10.3

                           EMPLOYEE BENEFITS AGREEMENT


            This EMPLOYEE BENEFITS AGREEMENT is dated as of June __, 1998 (the
"Agreement"), between THE DUN & BRADSTREET CORPORATION, a Delaware corporation
(the "Corporation") and THE NEW DUN & BRADSTREET CORPORATION, a Delaware
corporation ("New D&B").

            WHEREAS, the Board of Directors of Corporation has determined that
it is appropriate, desirable and in the best interests of the holders of shares
of common stock, par value $1.00 per share, of Corporation (the "Corporation
Common Stock") to take certain steps to reorganize Corporation's Subsidiaries
(as defined herein) and businesses and then to distribute to the holders of the
Corporation Common Stock all the outstanding shares of common stock of New D&B
(the "New D&B Common Shares"); and

            WHEREAS, Corporation and New D&B have determined that it is
necessary and desirable to allocate and assign responsibility for certain
employee benefit matters in respect of such entities on and after the Effective
Time (as defined herein).


            NOW, THEREFORE, in consideration of the mutual promises and
covenants contained herein, Corporation and New D&B agree as follows:

                                    ARTICLE I
                                   DEFINITIONS

            SECTION 1.1. Definitions. Capitalized terms used in this Agreement
shall have the following meanings:

            "ACNielsen" shall mean the ACNielsen Corporation, a Delaware
corporation.

            "Action" shall mean any action, suit, arbitration, inquiry,
proceeding or investigation by or before any court, any governmental or other
regulatory or administrative agency, body or commission or any arbitration
tribunal.

            "Adjusted Corporation Founders' Awards" shall have the meaning set
forth in Section 6.3 of this Agreement.

            "Affiliate" shall mean, when used with respect to a specified
person, another person that controls, is controlled by, or is under common
control with the person specified. As used herein, "control" means the
possession, directly or indirectly, of the power to direct or cause the
direction of the management and policies of such person, whether through the
ownership of voting securities or other interests, by contract or otherwise.
<PAGE>   2

                                                                               2


            "Ancillary Agreements" shall mean all of the written agreements,
instruments, assignments or other written arrangements (other than this
Agreement and the Distribution Agreement) entered into in connection with the
transactions contemplated by this Agreement and the Distribution Agreement,
including, without limitation, the Conveyancing and Assumption Instruments, the
Data Services Agreements, the Intellectual Property Agreement, the Shared
Transaction Services Agreements, the Tax Allocation Agreement and the Transition
Services Agreement.

            "Assets" shall have the meaning set forth in Section 1.1(f) of the
Distribution Agreement.

            "Board of Directors" shall mean, when used with respect to a
specified corporation, the board of directors of the corporation so specified.

            "Business Entity" shall mean any corporation, partnership, limited
liability company or other entity which may legally hold title to Assets.

            "COBRA" shall mean the Consolidated Omnibus Budget Reconciliation
Act of 1985, as amended, and the regulations promulgated thereunder, including
any successor legislation.

            "Code" shall mean the Internal Revenue Code of 1986, as amended, and
the regulations promulgated thereunder, including any successor legislation.

            "Cognizant" shall mean Cognizant Corporation, a Delaware
corporation.

            "Conveyancing and Assumption Instruments" shall mean, collectively,
the various agreements, instruments and other documents heretofore entered into
and to be entered into to effect the transfer of Assets and the assumption of
Liabilities in the manner contemplated by the Distribution Agreement, or
otherwise arising out of or relating to the transactions contemplated in the
Distribution Agreement.

            "Corporation" shall mean The Dun & Bradstreet Corporation, a
Delaware corporation.

            "Corporation Committee" shall mean the Executive Compensation and
Stock Option Committee of the Board of Directors of Corporation.

            "Corporation Common Stock" shall have the meaning set forth in the
recitals hereto.

            "Corporation Employees" shall mean persons who, at any time prior to
the Effective Time, were employed by Corporation or its Subsidiaries.
<PAGE>   3

                                                                               3


            "Corporation Founders' Award" shall have the meaning set forth in
Section 6.3 of this Agreement.

            "Corporation Group" shall mean The Dun & Bradstreet Corporation and
each Business Entity that is a Subsidiary of Corporation.

            "Corporation Long-Term Disability Plan" shall mean The Dun &
Bradstreet Long Term Disability Plan or any other long-term disability plan
sponsored by Corporation or any Subsidiary of Corporation prior to the Effective
Time.

            "Corporation SARs" shall have the meaning set forth in Section 6.2
of this Agreement.

            "Corporation Master Trust" shall mean the trust established in
connection with the Corporation Retirement Plan and the DonTech Retirement Plan,
as in effect from time to time.

            "Corporation Master Trust Agreement" shall mean the agreement
entered into in connection with the Corporation Master Trust. 

            "Corporation Master Welfare Trust" shall mean the trust established
in connection with the Corporation Long-Term Disability Plan, as in effect from
time to time.

            "Corporation Master Welfare Plan Trust Agreement" shall mean the
agreement entered into in connection with the Corporation Master Welfare Trust.

            "Corporation Nonqualified Plans" shall have the meaning as set forth
in Section 4.1 of this Agreement.

            "Corporation Pension BEP" shall mean the Pension Benefit
Equalization Plan of The Dun & Bradstreet Corporation, as in effect from time to
time.

            "Corporation Pension BEP Trust" shall mean the trust established in
connection with the Corporation Pension BEP, as in effect from time to time.

            "Corporation Performance Shares" shall have the meaning set forth in
Section 6.5 of this Agreement.

            "Corporation Restricted Stock" shall mean restricted stock awarded
under the Corporation Restricted Stock Plan.

            "Corporation Restricted Stock Plan" shall mean the 1989 Key
Employees Restricted Stock Plan for The Dun & Bradstreet Corporation and
Subsidiaries.

            "Corporation Retirees" shall mean persons who (i) were Corporation
Employees, (ii) terminated employment from the
<PAGE>   4

                                                                               4


Corporation Group prior to the Effective Time and (iii) are not New D&B
Employees or RHD Employees after the Effective Time.

            "Corporation Retirement Plan" shall mean the Retirement Account Plan
of The Dun & Bradstreet Corporation, as in effect from time to time.

            "Corporation Savings BEP" shall mean the Profit Participation
Benefit Equalization Plan of The Corporation, as in effect from time to time.

            "Corporation Savings Plan" shall mean the Profit Participation Plan
of The Dun & Bradstreet Corporation, as in effect from time to time.

            "Corporation Stock Option" shall have the meaning set forth in
Section 6.1 of this Agreement.

            "Corporation Stock Option Plan" shall mean the 1991 Key Employees
Stock Option Plan for The Dun & Bradstreet Corporation and Subsidiaries.

            "Corporation Supplemental EBP" shall mean the Supplemental Executive
Benefit Plan of The Dun & Bradstreet Corporation, as in effect from time to
time.

            "Corporation Supplemental EBP Trust" shall mean the trust
established in connection with the Corporation Supplemental EBP as in effect
from time to time.

            "D&B" shall mean The Dun & Bradstreet Corporation, a Delaware
corporation, prior to the distribution dated as of October 29, 1996.

            "Daily Average Trading Price" of a given stock on a given day shall
mean the average of the high and low trading prices for such stock on such date
on the principal exchange on which the stock trades.

            "Data Services Agreements" shall mean the Data Services Agreements
to be entered into by Corporation and New D&B.

            "Distribution" shall mean the distribution on the Distribution Date
to holders of record of shares of Corporation Common Stock as of the
Distribution Record Date of the New D&B Common Shares owned by Corporation on
the basis of one New D&B Common Share for each outstanding share of Corporation
Common Stock.

            "Distribution Agreement" shall mean the Distribution Agreement
between Corporation and New D&B, dated as of June __, 1998.
<PAGE>   5

                                                                               5


            "Distribution Date" shall mean such date as may hereafter be
determined by Corporation's Board of Directors as the date as of which the
Distribution shall be effected.

            "Distribution Record Date" shall mean such date as may be determined
by Corporation's Board of Directors as the record date for the Distribution.

            "Dividended Restricted Stock" shall have the meaning set forth in
Section 6.4 of this Agreement.

            "DonTech" shall mean the DonTech Partnership.

            "DonTech Employees" shall mean persons who, immediately after the
Effective Time, are employed by DonTech (including persons who are absent from
work by reason of layoff or leave of absence and inactive employees treated as
such by agreement therewith).

            "DonTech Former Employees" shall mean persons who (i) were employees
of DonTech and (ii) terminated employment from DonTech prior to the Effective
Time and (iii) are not, as of the Effective Time, eligible to receive benefits
under the D&B Retirement Plan or the DonTech Retirement Plan.

            "DonTech Retirees" shall mean persons who (i) were employees of
DonTech, (ii) terminated employment from DonTech prior to the Effective Time and
(iii) are, as of the Effective Time, eligible to receive benefits under D&B
Retirement Plan or the DonTech Retirement Plan.

            "DonTech Retirement Plan" shall mean the Retirement Plan of the
DonTech Corporation, as in effect from time to time.

            "Effective Time" shall mean 12:01 a.m., New York time, on the
Distribution Date.

            "Employee Benefit Dispute" shall include any controversy, dispute or
claim arising out of, in connection with, or in relation to the interpretation,
performance, nonperformance, validity or breach of this Agreement or otherwise
arising out of, or in any way related to this Agreement, including, without
limitation, any claim based on contract, tort, statute or constitution.

            "Employee Benefit Litigation Liability" shall mean, with respect to
a Business Entity, a Liability relating to a controversy, dispute or claim
arising out of, in connection with or in relation to the interpretation,
performance, nonperformance, validity or breach of an Employee Benefit Plan of
such Business Entity or otherwise arising out of, or in any way related to such
Employee Benefit Plan, including, without limitation, any claim based on
contract, tort, statute or constitution.
<PAGE>   6

                                                                               6


            "Employee Benefit Plans" shall mean, with respect to a Business
Entity, all "employee benefit plans" (within the meaning of Section 3(3) of
ERISA), "multiemployer plans" (within the meaning of Section 3(37) of ERISA),
retirement, pension, savings, profit-sharing, welfare, stock purchase, stock
option, equity-based, severance, employment, change-in-control, fringe benefit,
collective bargaining, bonus, incentive, deferred compensation and all other
employee benefit plans, agreements, programs, policies or other arrangements
(including any funding mechanisms therefor), whether or not subject to ERISA,
whether formal or informal, oral or written, legally binding or not, under which
(i) any past, present or future employee of the Business Entity or its
Subsidiaries has a right to benefits and (ii) the Business Entity or its
Subsidiaries has any Liability.

            "Employee Benefit Records" shall mean all agreements, documents,
books, records or files relating to the Employee Benefit Plans of Corporation
and New D&B.

            "Employee Benefit Welfare Plans" shall mean, with respect to a
Business Entity, all Employee Benefit Plans that are "welfare plans" within the
meaning of Section 3(1) of ERISA.

            "Employer Stock" shall mean, after the Distribution Date, New D&B
Common Shares credited to the account of a New D&B Employee and RHD Common Stock
credited to the account of a RHD Employee in the pooled stock fund of the
respective savings plan in which such employee participates, pursuant to Section
3.5.

            "ERISA" shall mean the Employee Retirement Income Security Act of
1974, as amended, and the regulations promulgated thereunder, including any
successor legislation.

            "ESOP" shall mean an "employee stock ownership plan" within the
meaning of Section 4975(e)(7) of the Code.

            "Founders' Stock" shall have the meaning set forth in Section 6.3 of
this Agreement.

            "Information Statement" shall mean the Information Statement sent to
the holders of shares of Corporation Common Stock in connection with the
Distribution, including any amendment or supplement thereto.

            "Intellectual Property Agreement" shall mean the intellectual
property and licensing agreement between Corporation and New D&B.

            "Liabilities" shall mean any and all losses, claims, charges, debts,
demands, actions, causes of action, suits, damages, obligations, payments, costs
and expenses, sums of money, accounts, reckonings, bonds, specialties,
indemnities and similar obligations, exonerations, covenants, contracts,
controversies, agreements, promises, doings, omissions,
<PAGE>   7

                                                                               7


variances, guarantees, make whole agreements and similar obligations, and other
liabilities, including all contractual obligations, whether absolute or
contingent, matured or unmatured, liquidated or unliquidated, accrued or
unaccrued, known or unknown, whenever arising, and including those arising under
any law, rule, regulation, Action, threatened or contemplated Action (including
the costs and expenses of demands, assessments, judgments, settlements and
compromises relating thereto and attorneys' fees and any and all costs and
expenses (including allocated costs of in-house counsel and other personnel),
whatsoever reasonably incurred in investigating, preparing or defending against
any such Actions or threatened or contemplated Actions), order or consent decree
of any governmental or other regulatory or administrative agency, body or
commission or any award of any arbitrator or mediator of any kind, and those
arising under any contract, commitment or undertaking, including those arising
under this Agreement, the Distribution Agreement or any Ancillary Agreement, in
each case, whether or not recorded or reflected or required to be recorded or
reflected on the books and records or financial statements of any person.

            "New D&B" shall mean The New Dun & Bradstreet Corporation, a
Delaware corporation.

            "New D&B Committee" shall mean the Executive Compensation and Stock
Option Committee of the Board of Directors of New D&B.

            "New D&B Common Shares" shall have the meaning set forth in the
recitals hereto.

            "New D&B Disabled Employees" shall mean all employees of the New D&B
Group who are receiving benefits under the Dun & Bradstreet Long-Term Disability
Plan as of the Effective Time.

            "New D&B Employees" shall mean persons who, immediately after the
Effective Time, are employed by the New D&B Group (including persons who are
absent from work by reason of layoff or leave of absence and inactive employees
treated as such by agreement therewith).

            "New D&B Employee Stock Purchase Plan" shall mean the Employee Stock
Purchase Plan to be adopted by New D&B pursuant to Section 6.7.

            "New D&B Group" shall mean New D&B and each Business Entity which is
contemplated to remain or become a Subsidiary of New D&B pursuant to the
Distribution Agreement.

            "New D&B Performance Shares" shall have the meaning set forth in
Section 6.5 of this Agreement.
<PAGE>   8

                                                                               8


            "New D&B Ratio" shall have the meaning set forth in Section 6.1 of
this Agreement.

            "New D&B Replacement Plans" shall mean the replacement plans to be
adopted by New D&B pursuant to Section 6.1(b) of this Agreement.

            "New D&B Restricted Stock" shall have the meaning set forth in
Section 6.4 of this Agreement.

            "Nonemployer Stock" shall mean, after the Distribution Date, New D&B
Common Shares credited to the account of a RHD Employee and RHD Common Stock
credited to an account of a New D&B Employee in the pooled stock fund in the
respective savings plan in which such employee participates, pursuant to Section
3.5.

            "Participant Election Period" shall mean the period during which the
elections described in Section 3.2 are permitted (such period, in no event, to
be less than 30 days following notice thereof to persons who are eligible to
make the election).

            "PBGC" shall mean the Pension Benefit Guaranty Corporation or any
successor entity thereto.

            "PBGC Assumptions" shall mean the actuarial assumptions set forth in
29 C.F.R. Part 2619, et seq.

            "person" shall mean any natural person, corporation, business trust,
joint venture, association, company, partnership or government, or any agency or
political subdivision thereof.

            "Present Value" shall mean the single sum value of a series of
future payments, determined utilizing PBGC Assumptions in effect as of the
measurement date.

            "RHD" shall mean Reuben H. Donnelley, Inc., a Delaware Corporation.

            "RHD Bifurcated Savings Plan Employees" shall have the meaning set
forth in Section 3.2(a) of this Agreement.

            "RHD Common Stock" shall mean shares of common stock of RHD.

            "RHD Disabled Employees" shall mean all employees of the RHD Group
who are receiving benefits under the Dun & Bradstreet Long-Term Disability Plan
as of the Effective Time.

            "RHD Employees" shall mean persons who, immediately after the
Effective Time, are employed by the RHD Group (including persons who are absent
from work by reason of layoff or leave of absence and inactive employees treated
as such by agreement therewith).
<PAGE>   9

                                                                               9


            "RHD Group" shall mean RHD and each Business Entity which is
contemplated to remain or become a Subsidiary of RHD pursuant to the
Distribution Agreement.

            "RHD Long-Term Disability Plan" shall mean the long-term disability
plan to be adopted by RHD pursuant to Section 5.5 of this Agreement.

            "RHD Nonqualified Plan Participants" shall have the meaning as set
forth in Section 4.2 of this Agreement.

            "RHD Ratio" shall have the meaning set forth in Section 6.1 of this
Agreement.

            "RHD Retirement Plan Segregation Ratio" shall equal a fraction, the
numerator of which is the Present Value of the accrued vested and nonvested
benefits (as defined in ERISA Section 4044(a)(1)-(6)) of the RHD Transferred
Retirement Plan Employees under the Corporation Retirement Plan at the Effective
Time, and the denominator of which is the Present Value of the accrued vested
and nonvested benefits (as defined in ERISA Section 4044(a)(1)-(6)) of the
Corporation Employees under the Corporation Retirement Plan at the Effective
Time.

            "RHD Retirement Plan" shall mean the defined benefit plan to be
adopted by RHD pursuant to Section 2.2(a) of this Agreement.

            "RHD Retirement Plan Effective Date" shall have the meaning set
forth in Section 2.2(a) of this Agreement.

            "RHD Retirement Plan Transfer Date" shall have the meaning set forth
in Section 2.2(b) of this Agreement.

            "RHD Savings Plan" shall mean the defined contribution plan to be
adopted by RHD pursuant to Section 3.2(a) of this Agreement.

            "RHD Savings Plan Transfer Date" shall have the meaning set forth in
Section 3.2(b) of this Agreement.

            "RHD Transferred Retirement Plan Employees" shall have the meaning
set forth in Section 2.2(a) of this Agreement.

            "RHD Transferred Savings Plan Employees" shall have the meaning set
forth in Section 3.2(a) of this Agreement.

            "Service" shall mean the Internal Revenue Service or any successor
entity thereto.

            "Shared Transaction Services Agreements" shall mean the Shared
Transaction Services Agreements between Corporation and New D&B.
<PAGE>   10

                                                                              10


            "Subsidiary" shall mean any corporation, partnership or other entity
of which another entity (i) owns, directly or indirectly, ownership interests
sufficient to elect a majority of the Board of Directors (or persons performing
similar functions) (irrespective of whether at the time any other class or
classes of ownership interests of such corporation, partnership or other entity
shall or might have such voting power upon the occurrence of any contingency) or
(ii) is a general partner or an entity performing similar functions (e.g., a
trustee).

            "Tax Allocation Agreement" shall mean the Tax Allocation Agreement
between Corporation and New D&B.

            "Transition Services Agreement" shall mean the Transition Services
Agreement between Corporation and New D&B.


                                   ARTICLE II
                     CORPORATION & DONTECH RETIREMENT PLANS

            SECTION 2.1. Assumption by New D&B. Prior to the Effective Time, New
D&B shall assume and become the sponsor of the Corporation Retirement Plan and
New D&B shall be substituted for Corporation in the Corporation Master Trust
Agreement. Active participation of RHD Employees in the Corporation Retirement
Plan shall cease immediately after the Effective Time.

            SECTION 2.2. Transfer to RHD Retirement Plan. (a) As soon as
practicable after the Effective Time, but not later than the first day of the
fourth calendar month that begins after the Effective Time (herein referred to
as the "RHD Retirement Plan Effective Date"), RHD shall establish the RHD
Retirement Plan for the benefit of RHD Employees, DonTech Employees and DonTech
Former Employees who were participants in the Corporation Retirement Plan
immediately prior to the Effective Time (the "RHD Transferred Retirement Plan
Employees"). As soon as practicable after the Effective Time, New D&B shall
cause the trustee of the Corporation Retirement Plan to segregate the assets of
the Corporation Retirement Plan allocable to RHD Transferred Retirement Plan
Employees in an amount equal to the sum of (i) and (ii), as follows:

      (i)   the amount allocable to RHD Transferred Retirement Plan Employees
            under ERISA Section 4044 as of the Effective Time, determined using
            PBGC Assumptions; and

      (ii)  the excess (if any) of the fair market value of assets of the
            Corporation Retirement Plan over the Present Value of the vested and
            nonvested benefits accrued thereunder for all the Corporation
            Employees as of the Effective Time, multiplied by the RHD Retirement
            Plan Segregation Ratio.
<PAGE>   11

                                                                              11


            (b) As soon as practicable after the Effective Time, the assets
allocable to the RHD Transferred Retirement Plan Employees shall be transferred
to a separate trust established under the RHD Retirement Plan (such date herein
referred to as the "RHD Retirement Plan Transfer Date"); provided, however, that
in no event shall such transfer take place until (i) New D&B has made all
required filings and submissions to the appropriate governmental agencies and
(ii) if requested by New D&B, RHD has furnished to New D&B a favorable
determination letter that the RHD Retirement Plan is qualified under Section
401(a) of the Code. The value of such assets to be transferred shall equal the
value of segregated assets determined under Section 2.2(a) of this Agreement,
adjusted as follows:

      (i)   reduced by the amount of benefit payments made under the Corporation
            Retirement Plan with respect to RHD Transferred Retirement Plan
            Employees from the Effective Time to the RHD Retirement Plan
            Transfer Date; and

      (ii)  increased (or decreased) by the share of the net investment income
            (or loss) and decreased by the share of investment expenses from the
            Effective Time to the RHD Retirement Plan Transfer Date attributable
            to the value of such segregated assets.

            (c) Unless otherwise agreed to by RHD and New D&B, the form of the
assets to be transferred shall consist of an undivided percentage interest in
each asset that is held by the Corporation Retirement Plan on the RHD Retirement
Plan Transfer Date, such undivided percentage interest being equal to the value
of assets allocable to the RHD Transferred Retirement Plan Employees, divided by
the fair market value of plan assets.

            (d) Prior to the RHD Retirement Plan Transfer Date, all benefit
payments to RHD Transferred Retirement Plan Employees shall be made from the
Corporation Retirement Plan.

            SECTION 2.3. Allocation of Liabilities. The RHD Group shall retain
all Liabilities relating to the participation of RHD Transferred Retirement Plan
Employees in the Corporation Retirement Plan. The New D&B Group shall assume all
other Liabilities relating to the Corporation Retirement Plan.

            SECTION 2.4. DonTech Retirement Plan. As soon as practicable after
the Effective Time, but not later than the first day of the second calendar
month that begins after the Effective Time, RHD shall establish a separate
account within the RHD Retirement Plan trust for the DonTech Retirement Plan and
New D&B shall cause the assets allocable to the DonTech Retirement Plan to be
transferred from the Corporation Master Trust to the separate account
established for such plan.
<PAGE>   12

                                                                              12


                                   ARTICLE III
                      CORPORATION AND DONTECH SAVINGS PLANS

            SECTION 3.1. Assumption by New D&B. Prior to the Effective Time, New
D&B shall assume and become the sponsor of the Corporation Savings Plan. Active
participation of RHD Employees in the Corporation Savings Plan shall cease
immediately after the Effective Time.

            SECTION 3.2. RHD Savings Plan. (a) As of the Effective Time, RHD
shall adopt the RHD Savings Plan for the benefit of RHD Employees who were
participants in the Corporation Savings Plan immediately prior to the Effective
Time. Prior to the Effective Time, RHD Employees shall be given the right to
elect one of the following options with respect to their Corporation Savings
Plan account balances (the "Participant Election Period"): (i) RHD Employees may
keep their balances in the Corporation Savings Plan (such employees being known
as "RHD Bifurcated Savings Plan Employees"); or (ii) RHD Employees may transfer
their balances to the RHD Savings Plan (such employees being known as "RHD
Transferred Savings Plan Employees"). If a RHD Employee fails to elect any of
the foregoing options prior to the end of the Participant Election Period, (i)
his or her balance shall be transferred to the RHD Savings Plan, and (ii) such
employee shall be treated as a RHD Transferred Savings Plan Employee.

            (b) Prior to the date on which the transfer of assets and
liabilities to the RHD Savings Plan shall occur (the "RHD Savings Plan Transfer
Date"), which date shall occur as promptly as practicable following the
Participant Election Period, (i) New D&B shall (A) cause the trustee of the
Corporation Savings Plan to segregate, in accordance with the spinoff provisions
set forth under Section 414(l) of the Code, the assets of the Corporation
Savings Plan representing the full account balances of RHD Transferred Savings
Plan Employees for all periods of participation through the Effective Time
(including, as applicable, all contributions and all earnings attributable
thereto); (B) make all required filings and submissions to the appropriate
governmental agencies; and (C) make all required amendments to the Corporation
Savings Plan and related trust agreement necessary to provide for the
segregation and transfer of assets described in this Section 3.2, and (ii) if
requested by New D&B, RHD shall furnish to New D&B a favorable determination
letter that the RHD Savings Plan is qualified under Section 401(a) of the Code.

            (c) On the RHD Savings Plan Transfer Date, New D&B shall cause the
trustee of the Corporation Savings Plan to transfer to the trustee of the RHD
Savings Plan the full account balances (inclusive of loans) of RHD Transferred
Savings Plan Employees in kind based on those investment funds in which such
account balances are then invested (including, but not limited to, the pooled
stock fund); provided, however, that loans to RHD
<PAGE>   13

                                                                              13


Transferred Savings Plan Employees shall be transferred in the form of notes. In
consideration of the segregation and transfer of assets described herein, the
RHD Savings Plan shall, as of the RHD Savings Plan Transfer Date, assume all
Liabilities attributable to such assets.

            SECTION 3.3. Vesting. As of the Effective Time, the account balances
of RHD Employees in the Corporation Savings Plan shall fully vest. Future
employer contributions by RHD under the RHD Savings Plan shall vest based on the
vesting schedule thereunder.

            SECTION 3.4. Outstanding Loans. During their employment with RHD,
RHD Transferred Savings Plan Employees who have outstanding loans originally
made from the Corporation Savings Plan shall be permitted to repay such loans by
way of regular deductions from their paychecks, and, prior to the RHD Savings
Plan Transfer Date, RHD or New D&B (as the case may be) shall cause all such
deductions to be forwarded to the Corporation Savings Plan as promptly as
practicable. After the Participant Election Period, no such deductions by RHD
shall be made in respect of RHD Bifurcated Savings Plan Employees who have
outstanding loans from the Corporation Savings Plan, and all such employees
shall be required to repay their loans directly to the Corporation Savings Plan
in accordance with the existing terms thereof.

            SECTION 3.5. Employer Stock Fund. (a) Participants in the
Corporation Savings Plan who, immediately prior to the Effective Time, have
balances in the Corporation Common Stock fund shall have such balances
converted, as of the Effective Time, to the extent applicable, to units in a
pooled stock fund consisting of RHD Common Stock and New D&B Common Shares. The
initial ratio of stock in the pooled stock fund shall be one share of RHD Common
Stock to one share of New D&B Common Shares. The percentage interest of each
participant in the pooled stock fund as of the Effective Time shall equal such
participant's percentage interest in the Corporation Common Stock fund
immediately prior to the Effective Time. The RHD Savings Plan shall maintain a
pooled stock fund, to which the pooled stock fund assets of RHD Transferred
Savings Plan Employees in the Corporation Savings Plan shall be transferred on
the RHD Savings Plan Transfer Date.

            (b) Prior to the Distribution Date, a participant in the Corporation
Savings Plan may make a one-time election to exchange his or her Nonemployer
Stock for a number of shares of Employer Stock of equivalent value (as
determined below) held immediately after the Distribution Date by another
participant who has made such an election. The number of shares of RHD Common
Stock that shall be exchanged for each New D&B Common Share shall equal the
number of shares of RHD Common Stock so exchanged multiplied by a fraction, the
numerator of which equals the average of high and low trading prices of a New
D&B Common
<PAGE>   14

                                                                              14


Share over the five trading days occurring immediately after the Distribution
Date, and the denominator of which equals the average of high and low trading
prices for such five-day period of a share of RHD Common Stock. In the event
that there are not enough shares available to satisfy the elections of all
participants, each participant's shares shall be exchanged on a pro rata basis.

            (c) Prior to the six month anniversary of the Distribution Date,
each participant shall liquidate his or her units of Nonemployer Stock in the
pooled stock fund and invest the proceeds thereof in any other investment option
available under the applicable plan. If the participant does not liquidate such
units, such units shall be liquidated and invested in a fixed income investment
option available under the applicable plan.

            (d) A participant may not acquire additional shares in the pooled
stock fund from or after the Effective Time.

            SECTION 3.6. Allocation of Liabilities. The RHD Group shall retain
all Liabilities relating to the participation of (a) RHD Transferred Savings
Plan Employees in the Corporation Savings Plan and (b) RHD Bifurcated Savings
Plan Employees in the RHD Savings Plan. The New D&B Group shall assume all other
Liabilities relating to the Corporation Savings Plan.

            SECTION 3.7. DonTech Savings Plan. As soon as practicable after the
Effective Time, RHD shall establish a separate account within the RHD Savings
Plan trust for the DonTech Savings Plan and New D&B shall cause the trustee of
the Corporation Master Trust to transfer to the trustee the full account
balances (inclusive of loans) of all participants in the DonTech Savings Plan
("DonTech Participants") in kind based on those investment funds in which such
account balances are then invested (including, but not limited to, the pooled
stock fund); provided, however, that loans to DonTech Participants shall be
transferred in the form of notes.

            (b) Participants in the DonTech Savings Plan who, immediately prior
to the Effective Time, have balances in the DonTech Common Stock fund shall have
the units of Corporation Common Stock converted, as of the Effective Time, to
the extent applicable, to units in a pooled stock fund consisting of RHD Common
Stock and New D&B Common Shares. The initial ratio of stock in the pooled stock
fund shall be one share of RHD Common Stock to one share of New D&B Common
Shares. The percentage interest of each participant in the pooled stock fund as
of the Effective Time shall equal such participant's percentage interest in the
DonTech Common Stock fund immediately prior to the Effective Time.
<PAGE>   15

                                                                              15


                                   ARTICLE IV
                               NONQUALIFIED PLANS

            SECTION 4.1. Corporation Nonqualified Plans. Prior to the Effective
Time, New D&B shall assume and become the sponsor of the Corporation
Supplemental EBP, the Corporation Supplemental EBP Trust, the Corporation
Pension BEP, the Corporation Pension BEP Trust and the Corporation Savings BEP
(collectively, the "Corporation Nonqualified Plans") for the benefit of persons
who, prior to the Effective Time, were participants thereunder; provided,
however, that, with respect to RHD Employees, (i) RHD shall retain the liability
for benefits under the Corporation Savings BEP and (ii) New D&B shall retain
only those Liabilities for benefits under the Corporation Nonqualified Plans
(other than the Corporation Savings BEP) that, prior to the Effective Time, were
accrued and to which such participants had earned vested rights thereunder and
(iii) the Liabilities retained by New D&B under such plans shall be
appropriately adjusted to reflect increases in the contribution limits imposed
by Section 415 of the Code.

            SECTION 4.2. Service Credit. RHD Employees who were participants in
the Corporation Nonqualified Plans immediately prior to the Effective Time (the
"RHD Nonqualified Plan Participants") shall continue to receive service credit
under such plans for their service with the RHD Group from and after the
Effective Time, but solely for purposes of satisfying the one-year waiting
requirement for a valid election under the Corporation Nonqualified Plans.

            SECTION 4.3. Consent to Termination. Solely with respect to
determining the level of benefits payable under the Corporation Nonqualified
Plans, RHD shall have the authority to consent to the termination of employment
prior to age 60 of a RHD Nonqualified Plan Participant from the RHD Group.

            SECTION 4.4. Termination of Employment. Benefits under the
Corporation Nonqualified Plans shall not become payable to a RHD Nonqualified
Plan Participant until such participant terminates employment from the RHD
Group.

            SECTION 4.5. Noncompetition. Solely with respect to the
noncompetition clauses of the Corporation Nonqualified Plans, New D&B hereby
consents to the employment of the Corporation Nonqualified Plan Participants by
the RHD Group after the Effective Time, whether or not such employment would
otherwise trigger such noncompetition clauses.

            SECTION 4.6. Distributions. RHD Nonqualified Plan Participants who
participated in the Corporation Savings BEP immediately prior to the Effective
Time shall receive a distribution thereunder from the RHD Group, based on their
notional elective deferrals through the Effective Time, at the time
distributions are otherwise made under such plan.
<PAGE>   16

                                                                              16


            SECTION 4.7. Guarantees; Subrogation. The RHD Group agrees that, in
the event the New D&B Group is unable to satisfy its obligations in respect of
the benefits of any RHD Employee that have accrued under the Corporation
Nonqualified Plans prior to the Effective Time, the RHD Group shall make payment
when due with respect to such obligations of the New D&B Group. In the event
that the RHD Group is required to make any payment pursuant to this Section 4.7,
the RHD Group shall have full rights of subrogation against the New D&B Group.

            SECTION 4.8. Third-Party Beneficiaries. It is the intention of the
parties to this Agreement that the provisions of Section 4.7 shall be
enforceable by (a) the RHD Nonqualified Plan Participants and (b) their
respective surviving beneficiaries.

            SECTION 4.9. Joint and Several Liability. RHD and New D&B
acknowledge joint and several liability under the Employee Benefits Agreement
dated as of October 29, 1996 among D&B, Cognizant and ACNielsen with respect to
certain nonqualified plans maintained by Corporation prior to such date. To the
extent joint and several liability is imposed on RHD in respect of a liability
assumed by New D&B under this Agreement, RHD shall be entitled to contribution
from New D&B for the amount of such liability imposed. To the extent joint and
several liability is imposed on New D&B in respect of a liability assumed by RHD
under this Agreement, New D&B shall be entitled to contribution from RHD for the
amount of such liability imposed.


                                    ARTICLE V
                                 WELFARE PLANS

            SECTION 5.1. Employee Benefit Welfare Plans. Prior to the Effective
Time, the Corporation shall continue to sponsor its Employee Benefit Welfare
Plans for the benefit of the Corporation Employees. Except as provided in
Section 5.4 and Section 5.6 below, from and after the Effective Time, RHD shall
continue to sponsor its Employee Benefit Welfare Plans solely for the benefit of
RHD Employees and RHD Disabled Employees. From and after the Effective Time, New
D&B shall sponsor its Employee Benefit Welfare Plans for the benefit of New D&B
Employees, Corporation Retirees, New D&B Disabled Employees and DonTech Retirees
who participated in the Corporation Employee Benefit Welfare Plans immediately
prior to the Effective Time. Notwithstanding the foregoing, neither RHD nor New
D&B shall have any obligation to sponsor any Employee Benefit Welfare Plan from
or after the Effective Time.

            SECTION 5.2. Pre-Existing Conditions; Dollar Limits. With respect to
any medical plan that may be sponsored by New D&B and RHD after the Effective
Time, New D&B and RHD (a) shall cause there to be waived any pre-existing
condition limitations and (b) shall give effect, in determining any deductible
and maximum out-of-pocket limitations, to claims incurred, and amounts paid by,
<PAGE>   17

                                                                              17


and amounts reimbursed to, (in each case during 1998 prior to the Effective
Time) New D&B Employees, RHD Employees, Corporation Retirees, New D&B Disabled
Employees and RHD Disabled Employees under similar plans maintained by
Corporation (or any Affiliate thereof) for their benefit immediately prior to
the Effective Time.

            SECTION 5.3. Severance Plans. The RHD Group shall retain all
Liabilities with respect to severance payments made or to be made to RHD
Employees. The New D&B Group shall retain all Liabilities with respect to
severance payments made or to be made to all other Corporation Employees who
terminated employment prior to the Effective Time. For purposes of this Section
5.3, the term "severance payments" shall include any welfare benefit coverage
and all other severance related benefits provided under severance plans and
agreements.

            SECTION 5.4. Flexible Spending Accounts. From the Effective Time
until December 31, 1998, New D&B shall sponsor its flexible spending accounts
for all Corporation Employees; provided, however, that RHD shall cause all
deductions from participant paychecks to be forwarded to New D&B as promptly as
practicable.

            SECTION 5.5 VEBA. Prior to the Effective Time, New D&B shall assume
and become the sponsor of the Corporation Long-Term Disability Plan and New D&B
shall be substituted for Corporation in the Corporation Master Welfare Plan
Trust Agreement. Active participation of RHD Employees in the Corporation
Long-Term Disability Plan shall cease immediately after the Effective Time. As
soon as practicable after the Effective Time, RHD shall establish the RHD
Long-Term Disability Plan for the benefit of RHD Employees and the assets, as
actuarially calculated, allocable to the RHD Employees who became disabled prior
to January 1, 1994 shall be transferred to a separate trust established under
such plan.

            SECTION 5.6. Allocation of Liabilities. (a) The RHD Group shall
retain responsibility for and continue to pay all expenses and benefits relating
to the Corporation Employee Benefit Welfare Plans with respect to claims
incurred from and after the Effective Time by RHD Employees and RHD Disabled
Employees as well as their dependents. The New D&B Group shall be responsible
for and pay expenses and benefits relating to all Employee Benefit Welfare Plan
claims (i) incurred prior to the Effective Time by Corporation Employees, RHD
Disabled Employees and their covered dependents and (ii) incurred by New D&B
Employees, Corporation Retirees and New D&B Disabled Employees as well as their
covered dependents from and after the Effective Time. For purposes of this
paragraph, a claim is deemed incurred when the services that are the subject of
the claim are performed; in the case of life insurance, when the death occurs;
in the case of long-term disability, when the disability occurs; and, in the
case of a hospital stay, when the employee first
<PAGE>   18

                                                                              18


enters the hospital. Notwithstanding the foregoing, claims incurred by any
employee of a pre-Distribution Subsidiary of Corporation or their covered
dependents under any welfare plan maintained by such Subsidiary solely for the
benefit of its employees and their dependents shall, whether incurred prior to,
on or after the Effective Time, be the sole responsibility and liability of that
Subsidiary.

            (b) The RHD Group shall be responsible for all COBRA coverage for
any RHD Employee and his or her covered dependents who participated in a
Corporation Employee Benefit Welfare Plan and who had or have a loss of health
care coverage due to a qualifying event occurring prior to the Effective Time.
The New D&B Group shall be responsible for all COBRA coverage for any other
Corporation Employee and his or her covered dependents who participated in a
Corporation Employee Benefit Welfare Plan and who had or have a loss of health
care coverage due to a qualifying event occurring prior to the Effective Time.
Notwithstanding the foregoing, a pre-Distribution Subsidiary of Corporation
shall be responsible for all COBRA coverage for its former employees and covered
dependents who participated in a plan maintained solely for their benefit
whether the applicable event occurs prior to, on or after the Effective Time.
COBRA coverage to which a RHD Employee is entitled as a result of a qualifying
event occurring at or after the Effective Time shall be the responsibility of
the RHD Group.

            SECTION 5.7. Retiree Welfare Plans. The RHD Group shall be
responsible for providing retiree welfare benefits, where applicable, to RHD
Employees. The New D&B Group shall be responsible for providing retiree welfare
benefits, where applicable, to Corporation Retirees and New D&B Employees


                                   ARTICLE VI
                               EQUITY-BASED PLANS

            SECTION 6.1. Corporation Stock Options. Stock options awarded under
the Corporation Stock Option Plans ("Corporation Stock Options") shall be
treated as follows:

            (a) RHD Employees. From and after the Effective Time, each
unexercised Corporation Stock Option held by RHD Employees shall remain
outstanding pursuant to the terms of the award agreements and the Corporation
Stock Option Plans; provided, however, that from and after such time, each
unexercised Corporation Stock Option shall be adjusted as follows: (i) the
number of shares of RHD Common Stock covered by the adjusted stock option shall
be determined by (A) multiplying the number of shares of Corporation Common
Stock covered by the Corporation Stock Option by a fraction, the numerator of
which equals the average of high and low trading prices of a share of
Corporation Common Stock for the five trading days immediately preceding the
ex-dividend date, and the denominator of which equals the average
<PAGE>   19

                                                                              19


of high and low trading prices of a share of RHD Common Stock for the five
trading days starting on the ex-dividend date ("RHD Ratio") and (B) rounding
down the result to a whole number of shares and (ii) the exercise price of the
adjusted stock option shall equal the original exercise price multiplied by the
reciprocal of the RHD Ratio.

            (b) New D&B Employees. As of the Effective Time, (i) each
unexercised Corporation Stock Option held by New D&B Employees shall be
cancelled and (ii) such individuals shall receive replacement stock options
awarded under the New D&B Replacement Plans, which shall be adopted by New D&B
prior to the Effective Time. The number of New D&B Common Shares covered by each
replacement stock option shall be determined by (i) multiplying the number of
shares of Corporation Common Stock covered by the cancelled Corporation Stock
Option by a fraction, the numerator of which equals the average of high and low
trading prices of a share of Corporation Common Stock for the five trading days
immediately preceding the ex-dividend date, and the denominator of which equals
the average of high and low trading prices of a New D&B Common Share for the
five trading days starting on the regular way trading date ("New D&B Ratio") and
(ii) rounding down the result to a whole number of shares. The exercise price of
each replacement stock option shall be determined by multiplying the exercise
price of the cancelled Corporation Stock Option by the reciprocal of the New D&B
ratio. Except as otherwise provided in the New D&B Replacement Plans, all other
terms of the replacement stock options shall remain substantially identical to
the terms of the cancelled Corporation Stock Options.

            (c) Corporation Retirees; RHD Disabled Employees; and New D&B
Disabled Employees. As of the Effective Time, (i) each unexercised D&B Stock
Option held by Corporation Retirees, RHD Disabled Employees and New D&B Disabled
Employees shall be adjusted in substantially the same manner as employees of the
RHD Group and (ii) New D&B shall offer to such Corporation Retirees alternative
adjustments or substitutions provided such retirees agree to surrender their
adjusted D&B Stock Options.

            SECTION 6.2. Corporation SARs. All stock appreciation rights awarded
under the Corporation Stock Option Plans ("Corporation SARs") shall be adjusted
or substituted (as the case may be) in substantially the same manner as the
Corporation Stock Options described in Section 6.1 above.

            SECTION 6.3. Corporation Founders' Match Program. All Founders'
Match Program stock options awarded under the Corporation Stock Option Plans
("Corporation Founders' Awards") shall be adjusted or substituted (as the case
may be) in substantially the same manner as the Corporation Stock Options
described in Section 6.1 above ("Adjusted Corporation Founders' Awards").
Adjusted Corporation Founders' Awards shall vest if performance goals (as
established prior to the Effective Time)
<PAGE>   20

                                                                              20


are met at the end of the original vesting period of such awards (based upon the
sum of the share prices of the RHD Common Stock and the New D&B Shares and
taking into account any dividends after the Effective Time).

            (a) RHD Employees. Restrictions on stock purchased on the open
market pursuant to the Corporation Founders' Match Program ("Founders' Stock")
shall lapse according to their original terms. Restrictions on the New D&B
Common Shares received in the Distribution as a dividend on such shares shall
lapse as of the Effective Time.

            (b) New D&B Employees. Restrictions on Founders' Stock shall lapse
as of the Effective Time. New D&B Common Shares received in the Distribution as
a dividend on the Founders' Stock shall be subject to the restrictions
originally imposed on the Founders' Stock.

            SECTION 6.4. Restricted Stock Plan. New D&B Common Shares received
in the Distribution as a dividend on Corporation Restricted Stock ("Dividended
Restricted Stock") shall be subject to the same restrictions as the Corporation
Restricted Stock. In addition, both the Corporation Restricted Stock and the
Dividended Restricted Stock shall be treated as follows:

            (a) RHD Employees. As of Effective Time, Dividended Restricted Stock
credited to RHD Employees shall be adjusted pursuant to the Corporation
Restricted Stock Plan and each such individual shall receive a number of shares
of RHD Restricted Stock, determined by multiplying the number of shares of
Dividended Restricted Stock by the RHD Ratio and the reciprocal of the New D&B
Ratio, having the same terms as the Corporation Restricted Stock from which they
arose.

            (b) New D&B Employees. As of the Effective Time, Corporation
Restricted Stock and Dividended Restricted Stock credited to New D&B Employees
shall be forfeited and such individuals shall receive replacement New D&B Common
Shares of restricted stock ("New D&B Restricted Stock") equal to (i) the number
of shares of forfeited Dividended Restricted Stock plus (ii) the product of the
number of shares of forfeited Corporation Restricted Stock multiplied by the New
D&B Ratio and the reciprocal of the RHD Ratio, such replacement shares of New
D&B Restricted Stock to have the same terms as the Corporation Restricted Stock
from which they arose.

            SECTION 6.5. Performance Unit Plan. Performance shares awarded under
the Performance Unit Plan ("Corporation Performance Shares") shall be treated as
follows:

            (a) RHD Employees. As of Effective Time, RHD Employees shall receive
(if, for the entire performance cycle, all targets are met) a number of shares
of RHD Common Stock equal to (i) the target number of Corporation Performance
Shares plus
<PAGE>   21

                                                                              21


(ii) the target number of Corporation Performance Shares multiplied by the RHD
Ratio and the reciprocal of the New D&B Ratio.

            (b) New D&B Employees. As of the Effective Time, grants of
Corporation Performance Shares granted to New D&B Employees shall be cancelled
and such individuals shall receive (if, for the entire performance cycle, all
targets are met) replacement grants of New D&B Performance Shares in an amount
equal to (i) the target number of Corporation Performance Shares plus (ii) the
product of the target number of Corporation Performance Shares multiplied by the
New D&B Ratio and the reciprocal of the RHD Ratio.

            SECTION 6.6. Allocation of Liabilities. The New D&B Group shall
assume all Liabilities with respect to awards granted to New D&B Employees,
Corporation Retirees, RHD Disabled Employees and New D&B Disabled Employees
pursuant to the New D&B Replacement Option Plan. The RHD Group shall retain all
other Liabilities with respect to awards granted pursuant to the Corporation
Stock Option Plans (including, but not limited to, awards granted to RHD
Employees).


                                   ARTICLE VII
                          EMPLOYEE STOCK OWNERSHIP PLAN

            SECTION 7.1. Employee Stock Ownership Plan. After the Effective
Time, RHD and New D&B shall each establish an ESOP for the benefit of their
respective employees, but only to the extent required by any letter ruling
issued by the Service with respect to the Distribution.


                                  ARTICLE VIII
                          OTHER EMPLOYEE BENEFIT ISSUES

            SECTION 8.1. Employee Benefit Litigation Liabilities. Except as
otherwise expressly provided in this agreement or with respect to Articles II,
III and VI hereof, the New D&B Group shall assume all Employee Benefit
Litigation Liabilities that are asserted by Corporation Employees prior to the
Effective Time.

            SECTION 8.2. Workers' Compensation. The RHD Group shall retain all
Liabilities relating to workers' compensation claims that were incurred (a)
prior to the Effective Time with respect to Corporation Employees who were
employed by the RHD Group after the Effective Time and (b) on and after the
Effective Time with respect to RHD Employees. The New D&B Group shall retain all
Liabilities relating to workers' compensation claims that were incurred (a)
prior to the Effective Time with respect to Corporation Employees who were not
employed by the RHD Group, after the Effective Time and (b) on and after the
Effective Time with respect to New D&B Employees. For purposes of this
<PAGE>   22

                                                                              22


paragraph, a claim is deemed incurred when the injury that is the subject of the
claim occurs.


                                   ARTICLE IX
                           BENEFIT PLAN PARTICIPATION

            SECTION 9.1. Corporation Plans. Except as specifically provided
herein, all RHD Employees shall cease participation in all Corporation Employee
Benefit Plans as of the Effective Time.

            SECTION 9.2. RHD Plans. Except as provided in Section 5.6 herein,
(a) with respect to any newly created Employee Benefit Plan sponsored by the RHD
Group after the Effective Time, the RHD Group shall cause to be recognized (to
the extent applicable) each RHD Employee's (i) past service with the Corporation
Group to the extent recognized under similar plans maintained by the Corporation
Group immediately prior to the Effective Time and (ii) accrued but unused
vacation time and sick days, and (b) any RHD Employee who participated in a
Corporation Employee Benefit Plan immediately prior to the Effective Time shall
be entitled to immediate participation in a similar newly created Employee
Benefit Plan sponsored by the RHD Group.

            SECTION 9.3. New D&B Plans. Except as provided in Section 5.6
herein, (a) with respect to any Employee Benefit Plan sponsored by the New D&B
Group after the Effective Time, the New D&B Group shall cause to be recognized
(to the extent applicable) each New D&B Employee's (i) past service with the
Corporation Group to the extent recognized under similar plans maintained by the
Corporation Group immediately prior to the Effective Time and (ii) accrued but
unused vacation time and sick days, and (b) any New D&B Employee who
participated in a Corporation Employee Benefit Plan immediately prior to the
Effective Time shall be entitled to immediate participation in a similar
Employee Benefit Plan sponsored by New D&B.

            SECTION 9.4. Subsequent Employer. Except as provided in Section 5.7
herein, if, during the one-year period following the Effective Time, a RHD
Employee or a New D&B Employee terminates employment with his or her employer
and then immediately commences employment with the RHD Group or the New D&B
Group, the subsequent employer shall cause to be recognized (to the extent
applicable) such employee's past service with the Corporation Group, the RHD
Group or the New D&B Group to the extent recognized under similar plans
maintained by the prior employer. Notwithstanding the foregoing, no past service
shall be recognized with respect to pension accruals under the defined benefit
plans of the subsequent employer.

            SECTION 9.5. Right to Amend or Terminate. Except as specifically
provided herein, nothing in this Agreement shall be construed or interpreted to
restrict the RHD Group's or the New
<PAGE>   23

                                                                              23


D&B Group's right or authority to amend or terminate any of their Employee
Benefit Plans following the Effective Time.


                                    ARTICLE X
                              ACCESS TO INFORMATION

            SECTION 10.1. Access to Information. Article IV of the Distribution
Agreement shall govern the rights of the RHD Group and the New D&B Group with
respect to access to information. The term "Records" in that Article shall be
read to include all Employee Benefit Records.


                                   ARTICLE XI
                                 INDEMNIFICATION

            SECTION 11.1. Indemnification. Article III of the Distribution
Agreement shall govern the rights of the RHD Group and the New D&B Group with
respect to indemnification. The term "RHD Liabilities" in that Article shall be
read to include all Liabilities assumed or retained by the RHD Group pursuant to
this Agreement. The term "New D&B Liabilities" in that Article shall be read to
include all Liabilities assumed or retained by the New D&B Group pursuant to
this Agreement.


                                   ARTICLE XII
                               DISPUTE RESOLUTION

            SECTION 12.1. Dispute Resolution. Article VI of the Distribution
Agreement shall govern the rights of the RHD Group and the New D&B Group with
respect to dispute resolution. The term "Agreement Dispute" in that Article
shall be read to include all Employee Benefit Disputes.


                                  ARTICLE XIII
                                  MISCELLANEOUS

            SECTION 13.1. Complete Agreement; Construction. This Agreement,
including the Exhibits and Schedules (if any), and the Distribution Agreement
shall constitute the entire agreement between the parties with respect to the
subject matter hereof and shall supersede all previous negotiations, commitments
and writings with respect to such subject matter. In the event of any
inconsistency between this Agreement and any Schedule hereto, the Schedule shall
prevail. Other than Sections 2.7 and 4.5 and Article VI of the Distribution
Agreement, which shall prevail over any inconsistent or conflicting provisions
in this Agreement, notwithstanding any other provisions in this Agreement to the
contrary, in the event and to the extent that there shall be a conflict between
the provisions of this Agreement and the
<PAGE>   24

                                                                              24


provisions of the Distribution Agreement, this Agreement shall control.

            SECTION 13.2. Ancillary Agreements. This Agreement is not intended
to address, and should not be interpreted to address, the matters specifically
and expressly covered by the Ancillary Agreements.

            SECTION 13.3. Counterparts. This Agreement may be executed in one or
more counterparts, all of which shall be considered one and the same agreement,
and shall become effective when one or more such counterparts have been signed
by each of the parties and delivered to the other parties.

            SECTION 13.4. Survival of Agreements. Except as otherwise
contemplated by this Agreement, all covenants and agreements of the parties
contained in this Agreement shall survive the Distribution Date.

            SECTION 13.5. Expenses. Except as otherwise set forth in this
Agreement, the Distribution Agreement or any Ancillary Agreement, all costs and
expenses incurred on or prior to the Distribution Date (whether or not paid on
or prior to the Distribution Date) in connection with the preparation,
execution, delivery and implementation of this Agreement, the Distribution
Agreement, any Ancillary Agreement, the Information Statement (including any
registration statement on Form 10 of which such Information Statement may be a
part) and the Distribution and the consummation of the transactions contemplated
thereby shall be charged to and paid by New D&B. Except as otherwise set forth
in this Agreement, the Distribution Agreement or any Ancillary Agreement, each
party shall bear its own costs and expenses incurred after the Distribution
Date. Any amount or expense to be paid or reimbursed by any party hereto to any
other party hereto shall be so paid or reimbursed promptly after the existence
and amount of such obligation is determined and demand therefor is made.

            SECTION 13.6. Notices. All notices and other communications
hereunder shall be in writing and hand delivered or mailed by registered or
certified mail (return receipt requested) or sent by any means of electronic
message transmission with delivery confirmed (by voice or otherwise) to the
parties at the following addresses (or at such other addresses for a party as
shall be specified by like notice) and will be deemed given on the date on which
such notice is received:


          To The Dun & Bradstreet Corporation:
          One Manhattanville Road
          Purchase, NY  10577
          Telecopy: (914) 933-6899
          Attn:  Chief Legal Counsel
<PAGE>   25

                                                                              25


          To The New Dun & Bradstreet Corporation:
          One Diamond Hill Road
          Murray Hill, NJ  07974
          Telecopy: (908) 665-5803
          Attn:  Chief Legal Counsel


            SECTION 13.7. Waivers. The failure of any party to require strict
performance by any other party of any provision in this Agreement will not waive
or diminish that party's right to demand strict performance thereafter of that
or any other provision hereof.

            SECTION 13.8. Amendments. Subject to the terms of Section 13.11
hereof, this Agreement may not be modified or amended except by an agreement in
writing signed by each of the parties hereto.

            SECTION 13.9. Assignment. This Agreement shall not be assignable, in
whole or in part, directly or indirectly, by any party hereto without the prior
written consent of the other parties hereto, and any attempt to assign any
rights or obligations arising under this Agreement without such consent shall be
void.

            SECTION 13.10. Successors and Assigns. The provisions to this
Agreement shall be binding upon, inure to the benefit of and be enforceable by
the parties and their respective successors and permitted assigns.

            SECTION 13.11. Termination. This Agreement (including, without
limitation, Section 4.8 and Article XI hereof) may be terminated and may be
amended, modified or abandoned at any time prior to the Distribution by and in
the sole discretion of Corporation without the approval of the shareholders of
Corporation. In the event of such termination, no party shall have any liability
of any kind to any other party or any other person. After the Distribution, this
Agreement may not be terminated except by an agreement in writing signed by the
parties; provided, however, that Section 4.8 and Article XI shall not be
terminated or amended after the Distribution in respect of the third party
beneficiaries thereto without the consent of such persons.

            SECTION 13.12. Subsidiaries. Each of the parties hereto shall cause
to be performed, and hereby guarantees the performance of, all actions,
agreements and obligations set forth herein to be performed by any Subsidiary of
such party or by any entity that is contemplated to be a Subsidiary of such
party on and after the Distribution Date.

            SECTION 13.13. Third Party Beneficiaries. Except as provided in
Section 4.8 and Article XI, this Agreement is solely
<PAGE>   26

                                                                              26


for the benefit of the parties hereto and their respective Subsidiaries and
Affiliates and should not be deemed to confer upon third parties any remedy,
claim, liability, reimbursement, claim of action or other right in excess of
those existing without reference to this Agreement.

            SECTION 13.14. Title and Headings. Titles and headings to sections
herein are inserted for the convenience of reference only and are not intended
to be a part of or to affect the meaning or interpretation of this Agreement.

            SECTION 13.15. Exhibits and Schedules. The Exhibits and Schedules,
if any, shall be construed with and as an integral part of this Agreement to the
same extent as if the same had been set forth verbatim herein.

            SECTION 13.16. GOVERNING LAW. THIS AGREEMENT SHALL BE GOVERNED BY
AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF NEW YORK APPLICABLE TO
CONTRACTS MADE AND TO BE PERFORMED IN THE STATE OF NEW YORK.

            SECTION 13.17. Consent to Jurisdiction. Without limiting the
provisions of Article XII hereof, each of the parties irrevocably submits to the
exclusive jurisdiction of (a) the Supreme Court of the State of New York, New
York County, and (b) the United States District Court for the Southern District
of New York, for the purposes of any suit, action or other proceeding arising
out of this Agreement or any transaction contemplated hereby. Each of the
parties agrees to commence any action, suit or proceeding relating hereto either
in the United States District Court for the Southern District of New York or if
such suit, action or other proceeding may not be brought in such court for
jurisdictional reasons, in the Supreme Court of the State of New York, New York
County. Each of the parties further agrees that service of any process, summons,
notice or document by U.S. registered mail to such party's respective address
set forth above shall be effective service of process for any action, suit or
proceeding in New York with respect to any matters to which it has submitted to
jurisdiction in this Section 13.17. Each of the parties irrevocably and
unconditionally waives any objection to the laying of venue of any action, suit
or proceeding arising out of this Agreement or the transactions contemplated
hereby in (i) the Supreme Court of the State of New York, New York County, or
(ii) the United States District Court for the Southern District of New York, and
hereby further irrevocably and unconditionally waives and agrees not to plead or
claim in any such court that any such action, suit or proceeding brought in any
such court has been brought in an inconvenient forum.

            SECTION 13.18. Severability. In the event any one or more of the
provisions contained in this Agreement should be held invalid, illegal or
unenforceable in any respect, the validity, legality and enforceability of the
remaining provisions contained
<PAGE>   27

                                                                              27


herein and therein shall not in any way be affected or impaired thereby. The
parties shall endeavor in good-faith negotiations to replace the invalid,
illegal or unenforceable provisions with valid provisions, the economic effect
of which comes as close as possible to that of the invalid, illegal or
unenforceable provisions.

            SECTION 13.19. Governmental Notices; Cooperation. Notwithstanding
anything in this Agreement to the contrary, all actions contemplated herein with
respect to Employee Benefit Plans which are to be consummated pursuant to this
Agreement shall be subject to such notices to, and/or approvals by, the Service
or the PBGC (or any other governmental agency or entity) as are required or
deemed appropriate by such Employee Benefit Plan's sponsor. RHD and New D&B
agree to use their commercially reasonable efforts to cause all such notices
and/or approvals to be filed or obtained, as the case may be. Each party hereto
shall reasonably cooperate with the other parties with respect to any government
filings, employee notices or any other actions reasonably necessary to maintain
and implement the Employee Benefit Plans covered by this Agreement.

            SECTION 13.20. Further Assurances. From time to time, as and when
reasonably requested by any other party hereto, each party hereto shall execute
and deliver, or cause to be executed and delivered, all such documents and
instruments and shall take, or cause to be taken, all such further or other
actions as such other party may reasonably deem necessary or desirable to effect
the purposes of this Agreement and the transactions contemplated hereunder.
<PAGE>   28

            IN WITNESS WHEREOF, the parties have duly executed and entered into
this Agreement, as of the date first above written.


                                             THE DUN & BRADSTREET CORPORATION


                                                   by

                                                      -----------------------
                                                      Name:
                                                      Title:


                                             THE NEW DUN & BRADSTREET
                                                   CORPORATION

                                                   by

                                                      -----------------------
                                                      Name:
                                                      Title:

<PAGE>   1
 
INFORMATION CONTAINED HEREIN IS SUBJECT TO COMPLETION OR AMENDMENT. A
REGISTRATION STATEMENT ON FORM 10 RELATING TO CERTAIN OF THESE SECURITIES HAS
BEEN FILED WITH THE SECURITIES AND EXCHANGE COMMISSION. THIS PRELIMINARY
INFORMATION STATEMENT SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION
OF AN OFFER TO BUY ANY SECURITIES.
 
                                                                    EXHIBIT 99.1
 
            SUBJECT TO COMPLETION OR AMENDMENT, DATED APRIL 16, 1998
 
                             INFORMATION STATEMENT
                            ------------------------
 
                      THE NEW DUN & BRADSTREET CORPORATION
                                  COMMON STOCK
                          (PAR VALUE $0.01 PER SHARE)
                            ------------------------
 
                      THE REUBEN H. DONNELLEY CORPORATION
                                  COMMON STOCK
                          (PAR VALUE $1.00 PER SHARE)
                            ------------------------
 
     This Information Statement is being furnished in connection with the
distribution (the "Distribution") to holders of common stock, par value $1.00
per share (the "D&B Common Stock"), of The Dun & Bradstreet Corporation ("D&B")
of all of the outstanding shares of common stock, par value $0.01 per share (the
"New D&B Common Stock"), of The New Dun & Bradstreet Corporation ("New D&B"). As
of the Distribution Date (as defined below), New D&B will be comprised of
businesses which accounted for approximately 84% of D&B's revenues and 74% of
D&B's operating income in 1997. See "The New Dun & Bradstreet Corporation
Business".
 
     Shares of New D&B Common Stock will be distributed to holders of D&B Common
Stock of record as of the close of business on                , 1998 (the
"Record Date"). Each such holder will receive one share of New D&B Common Stock
for every share of D&B Common Stock held on the Record Date. Certificates
representing shares of New D&B Common Stock will be mailed on                ,
1998 or as promptly as practicable thereafter. No consideration will be paid by
D&B's stockholders for shares of New D&B Common Stock. Prior to the date hereof,
there has not been any established trading market for the New D&B Common Stock,
although a "when-issued" market is expected to develop prior to the
Distribution. Application will be made for listing the shares of New D&B Common
Stock on the New York Stock Exchange (the "NYSE") under the symbol "DNB". See
"The Distribution -- Listing and Trading of New D&B Common Stock and Reuben H.
Donnelley Common Stock".
 
     After the Distribution, D&B's only remaining business will be the Reuben H.
Donnelley Business (as defined below), and, therefore, in connection with the
Distribution, D&B will change its name to The Reuben H. Donnelley Corporation.
See "The Reuben H. Donnelley Corporation Business". The symbol under which
shares of D&B Common Stock (which from and after the Distribution will be known
as "Reuben H. Donnelley Common Stock") will trade on the NYSE will become "RHD".
See "The Distribution -- Listing and Trading of New D&B Common Stock and Reuben
H. Donnelley Common Stock". In connection with the Distribution, New D&B will
change its name to "The Dun & Bradstreet Corporation".
                            ------------------------
 
     SEE "RISK FACTORS" BEGINNING ON PAGE 12 FOR A DISCUSSION OF CERTAIN FACTORS
THAT SHOULD BE CONSIDERED BY RECIPIENTS OF THE NEW D&B COMMON STOCK AND
CONTINUING HOLDERS OF REUBEN H. DONNELLEY COMMON STOCK.
                            ------------------------
 
 NO STOCKHOLDER APPROVAL OF THE DISTRIBUTION IS REQUIRED OR SOUGHT. WE ARE NOT
      ASKING YOU FOR A PROXY AND YOU ARE REQUESTED NOT TO SEND US A PROXY.
 
                            ------------------------
 
  THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
 EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE SECURITIES
   AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
 ACCURACY OR ADEQUACY OF THIS INFORMATION STATEMENT. ANY REPRESENTATION TO THE
                        CONTRARY IS A CRIMINAL OFFENSE.
 
     THIS INFORMATION STATEMENT DOES NOT CONSTITUTE AN OFFER TO SELL OR THE
                SOLICITATION OF AN OFFER TO BUY ANY SECURITIES.
 
     Stockholders of D&B with inquiries related to the Distribution should
contact First Chicago Trust Company of New York, the Distribution Agent for the
Distribution, at (800) 519-3111 or Investor Relations for D&B at (908) 665-5030.
 
        The date of this Information Statement is                , 1998.
<PAGE>   2
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                              PAGE
                                                              ----
<S>                                                           <C>
QUESTIONS AND ANSWERS ABOUT THE DISTRIBUTION................     1
INFORMATION STATEMENT SUMMARY...............................     3
FORWARD-LOOKING STATEMENTS..................................    11
RISK FACTORS................................................    12
THE DISTRIBUTION............................................    17
RELATIONSHIP BETWEEN THE NEW DUN & BRADSTREET CORPORATION
  AND THE REUBEN H. DONNELLEY CORPORATION AFTER THE
  DISTRIBUTION..............................................    21
DIVIDEND POLICIES...........................................    26
THE NEW DUN & BRADSTREET CORPORATION (ACCOUNTING SUCCESSOR
  TO D&B) CAPITALIZATION....................................    27
THE NEW DUN & BRADSTREET CORPORATION (ACCOUNTING SUCCESSOR
  TO D&B) SELECTED FINANCIAL DATA...........................    28
THE NEW DUN & BRADSTREET CORPORATION (ACCOUNTING SUCCESSOR
  TO D&B) CONSOLIDATED PRO FORMA CONDENSED FINANCIAL
  STATEMENTS................................................    30
THE NEW DUN & BRADSTREET CORPORATION (ACCOUNTING SUCCESSOR
  TO D&B) MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
  CONDITION AND RESULTS OF OPERATIONS.......................    34
THE NEW DUN & BRADSTREET CORPORATION BUSINESS...............    40
THE NEW DUN & BRADSTREET CORPORATION MANAGEMENT AND
  EXECUTIVE COMPENSATION....................................    48
THE NEW DUN & BRADSTREET CORPORATION SECURITY OWNERSHIP BY
  CERTAIN BENEFICIAL OWNERS AND MANAGEMENT..................    56
DESCRIPTION OF THE NEW DUN & BRADSTREET CORPORATION CAPITAL
  STOCK.....................................................    59
THE REUBEN H. DONNELLEY CORPORATION CAPITALIZATION..........    66
THE REUBEN H. DONNELLEY CORPORATION SELECTED FINANCIAL
  DATA......................................................    67
THE REUBEN H. DONNELLEY CORPORATION PRO FORMA CONDENSED
  FINANCIAL STATEMENTS......................................    69
THE REUBEN H. DONNELLEY CORPORATION MANAGEMENT'S DISCUSSION
  AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
  OPERATIONS................................................    74
THE REUBEN H. DONNELLEY CORPORATION BUSINESS................    79
THE REUBEN H. DONNELLEY CORPORATION MANAGEMENT AND EXECUTIVE
  COMPENSATION..............................................    83
THE REUBEN H. DONNELLEY CORPORATION SECURITY OWNERSHIP BY
  CERTAIN BENEFICIAL OWNERS AND MANAGEMENT..................    89
AVAILABLE INFORMATION.......................................    90
REPORTS OF THE NEW DUN & BRADSTREET CORPORATION.............    90
INDEX TO FINANCIAL STATEMENTS...............................   F-1
</TABLE>
<PAGE>   3
 
                  QUESTIONS AND ANSWERS ABOUT THE DISTRIBUTION
 
 Q1: WHAT IS THE DISTRIBUTION?
 
  A: The Distribution is the method by which The Dun & Bradstreet Corporation
     will be separated into two publicly traded companies: (i) The New Dun &
     Bradstreet Corporation, which will consist of two leading global
     information companies -- Dun & Bradstreet and Moody's Investors Service and
     (ii) The Reuben H. Donnelley Corporation, a leading provider of yellow
     pages and directory publishing services. Pursuant to the Distribution, D&B
     will distribute to its stockholders in a tax-free dividend one share of New
     D&B Common Stock for each share of D&B Common Stock held. Immediately after
     the Distribution, D&B's stockholders will still own all of D&B's current
     businesses, but they will own them as two separate investments rather than
     as a single investment.
 
 Q2: WHAT IS THE NEW DUN & BRADSTREET CORPORATION?
 
  A: The New Dun & Bradstreet Corporation is a new company the businesses of
     which will include Dun & Bradstreet, a leading provider of
     business-to-business credit, marketing and purchasing information and
     receivables management services, and Moody's Investors Service, a
     preeminent debt-rating company and publisher of financial information for
     investors. In connection with the Distribution, The New Dun & Bradstreet
     Corporation will change its name to "The Dun & Bradstreet Corporation".
 
 Q3: WHAT IS THE REUBEN H. DONNELLEY CORPORATION?
 
  A: Reuben H. Donnelley, currently a subsidiary of D&B, provides sales,
     marketing and publishing services for yellow pages and other directory
     products and is the largest independent marketer of yellow pages
     advertising in the United States. Since after the Distribution D&B's only
     business will be the Reuben H. Donnelley business, in connection with the
     Distribution, D&B will change its name to "The Reuben H. Donnelley
     Corporation".
 
 Q4: WHY IS D&B SEPARATING ITS BUSINESSES?
 
  A: D&B believes that separating its businesses in the Distribution will better
     position both New D&B and Reuben H. Donnelley to achieve their strategic
     and financial objectives, benefitting both customers and shareholders of
     the companies. D&B believes the separation will enhance management focus on
     the businesses, allowing each company to allocate resources and set
     compensation policies to meet its own strategic requirements. D&B also
     believes the separation will provide New D&B with additional financial
     flexibility to pursue growth opportunities and will lead to better investor
     understanding of the different businesses.
 
 Q5: HAS D&B DONE THIS BEFORE?
 
  A: D&B successfully effected a spin-off of Cognizant Corporation and ACNielsen
     Corporation in November 1996. Since that spin-off, D&B has made significant
     progress in pursuing its strategic goals and objectives, and the proposed
     spin-off is expected to continue that progress.
 
 Q6: WHY IS THIS TRANSACTION STRUCTURED AS A DISTRIBUTION?
 
  A: The Distribution is the most tax-efficient means of separating D&B's
     businesses. D&B has received a ruling from the Internal Revenue Service
     that for federal income tax purposes the Distribution of the shares of New
     D&B Common Stock to D&B stockholders will be tax-free to D&B and its
     stockholders.
 
 Q7: WHAT WILL D&B STOCKHOLDERS RECEIVE IN THE DISTRIBUTION?
 
  A: In the Distribution, D&B stockholders will receive one share of New D&B
     Common Stock, and an associated Right under New D&B's stockholder rights
     plan, for each share of D&B Common Stock they own. Immediately after the
     Distribution, D&B's stockholders will still own their shares of D&B
 
                                        1
<PAGE>   4
 
     Common Stock and the same stockholders will still own all of D&B's
     businesses, but they will own them as two separate investments rather than
     as a single investment. After the Distribution, the certificates
     representing the "old" D&B Common Stock will represent such stockholders'
     interests in the Reuben H. Donnelley business and the certificates
     representing the New D&B Common Stock that stockholders receive in the
     Distribution will represent their interest in the New D&B businesses.
 
 Q8: WHAT DOES A D&B STOCKHOLDER NEED TO DO NOW?
 
  A: D&B stockholders do not need to take any action. The approval of the D&B
     stockholders is not required to effect the Distribution and D&B is not
     seeking a proxy from any stockholders. D&B STOCKHOLDERS SHOULD NOT SEND IN
     THEIR D&B SHARE CERTIFICATES. D&B stockholders will automatically receive
     their shares of New D&B Common Stock when the Distribution is effected.
 
 Q9: WHERE CAN D&B STOCKHOLDERS GET MORE INFORMATION?
 
  A: D&B stockholders with additional questions related to the Distribution
     should contact First Chicago Trust Company of New York, the Distribution
     Agent for the Distribution, at Mail Suite 4694, P.O. Box 2536, Jersey City,
     NJ 06303-2536, telephone number: (800) 519-3111. Questions may also be
     directed to Investor Relations for D&B at One Diamond Hill Road, Murray
     Hill, NJ 07974, telephone number: (908) 665-5030.
 
                                        2
<PAGE>   5
 
                         INFORMATION STATEMENT SUMMARY
 
     The following is a summary of certain information contained in this
Information Statement. This summary is included for convenience only and should
not be considered complete. This summary is qualified in its entirety by the
more detailed information and financial statements contained elsewhere in this
Information Statement. In this Information Statement, unless the context
otherwise requires, "D&B" refers to The Dun & Bradstreet Corporation prior to
the Distribution Date, and "Reuben H. Donnelley" refers to D&B's subsidiary with
that name prior to the Distribution Date and to D&B (which will change its name
to "The Reuben H. Donnelley Corporation") on and after the Distribution Date. In
this Information Statement, unless the context otherwise requires, "New D&B"
refers to The New Dun & Bradstreet Corporation, which is the company whose
shares will be distributed in the Distribution and which will change its name to
"The Dun & Bradstreet Corporation" in connection with the Distribution. Certain
capitalized terms used in this summary are defined elsewhere in this Information
Statement.
 
             BUSINESSES OF THE NEW DUN & BRADSTREET CORPORATION AND
                      THE REUBEN H. DONNELLEY CORPORATION
 
The New Dun & Bradstreet
  Corporation..............  The New Dun & Bradstreet Corporation is a newly
                             created Delaware corporation, the businesses of
                             which will consist of two leading global
                             information companies -- Dun & Bradstreet, Inc.
                             ("D&B Inc."), the leading provider of commercial
                             credit, business marketing and purchasing
                             information and receivables management services;
                             and Moody's Investors Service, Inc. ("Moody's"), a
                             leading provider of credit ratings and analysis
                             covering debt instruments and other obligations
                             issued in global capital markets and a provider of
                             business and financial information for investment
                             research and reference uses (collectively, the "New
                             D&B Business").
 
                             Volney Taylor is currently Chairman and Chief
                             Executive Officer of D&B and Chairman and Chief
                             Executive Officer of New D&B. Mr. Taylor will
                             resign from his positions at D&B effective upon the
                             Distribution. At the time of the Distribution, the
                             Board of Directors of New D&B will be composed of
                             the persons who are serving as directors of D&B
                             immediately prior to the Distribution Date, and
                             such persons, other than those named under
                             "Relationship Between The New Dun & Bradstreet
                             Corporation and The Reuben H. Donnelley Corporation
                             After the Distribution -- Overlapping Directors",
                             will resign as directors of D&B effective upon the
                             Distribution. See "The New Dun & Bradstreet
                             Corporation Management and Executive
                             Compensation -- The New Dun & Bradstreet
                             Corporation Board of Directors". In addition to Mr.
                             Taylor, the other executive officers of New D&B at
                             the time of the Distribution will be the persons
                             who are serving as executive officers of D&B
                             immediately prior to the Distribution (other than
                             Frank R. Noonan, as described below), and such
                             persons will resign from their positions at D&B
                             effective upon the Distribution. See "The New Dun &
                             Bradstreet Corporation Management and Executive
                             Compensation -- The New Dun & Bradstreet
                             Corporation Executive Officers".
 
The Reuben H. Donnelley
  Corporation..............  As a result of the Distribution, the yellow pages
                             and other directory sales, marketing and publishing
                             services business (the "Reuben H. Donnelley
                             Business") currently conducted by D&B's subsidiary,
                             The
 
                                        3
<PAGE>   6
 
                             Reuben H. Donnelley Corporation, will remain with
                             D&B. Therefore, in connection with the
                             Distribution, D&B will change its name to "The
                             Reuben H. Donnelley Corporation", and such
                             subsidiary will change its name to "Reuben H.
                             Donnelley Inc.".
 
                             Frank R. Noonan is currently Senior Vice President
                             of D&B and President of Reuben H. Donnelley and
                             will be the President and Chief Executive Officer
                             and a director of Reuben H. Donnelley after the
                             Distribution. Immediately after the Distribution,
                             the other directors of Reuben H. Donnelley will
                             include certain persons who are currently directors
                             of D&B and certain persons who are not currently
                             directors of D&B. See "Relationship Between The New
                             Dun & Bradstreet Corporation and The Reuben H.
                             Donnelley Corporation After the
                             Distribution -- Overlapping Directors" and "The
                             Reuben H. Donnelley Corporation Management and
                             Executive Compensation -- The Reuben H. Donnelley
                             Corporation Board of Directors". In addition to Mr.
                             Noonan, the other executive officers of The Reuben
                             H. Donnelley Corporation immediately after the
                             Distribution will be drawn from the current
                             management of D&B and Reuben H. Donnelley. See "The
                             Reuben H. Donnelley Corporation Management and
                             Executive Compensation -- The Reuben H. Donnelley
                             Corporation Executive Officers".
 
                                THE DISTRIBUTION
 
Form of Transaction; Basis
of Presentation............  The Distribution is the method by which D&B will be
                             separated into two publicly traded companies, The
                             New Dun & Bradstreet Corporation and The Reuben H.
                             Donnelley Corporation. In the Distribution, D&B
                             will distribute to its stockholders shares of New
                             D&B Common Stock, which will represent a continuing
                             interest in D&B's businesses to be conducted by New
                             D&B. After the Distribution, D&B's only business
                             will be the Reuben H. Donnelley Business, and the
                             shares of D&B Common Stock held by D&B stockholders
                             will represent a continuing ownership interest only
                             in that business. In connection with the
                             Distribution, (i) D&B will change its name to "The
                             Reuben H. Donnelley Corporation" (and therefore
                             from and after the Distribution, D&B Common Stock
                             will be "Reuben H. Donnelley Common Stock"), and
                             (ii) New D&B will change its name to "The Dun &
                             Bradstreet Corporation".
 
                             Stockholders should note that notwithstanding the
                             legal form of the Distribution described above
                             whereby D&B expects to spin off New D&B, because of
                             the relative significance of the New D&B Business
                             to D&B, New D&B will be treated as the "accounting
                             successor" to D&B for financial reporting purposes.
                             Therefore, the historical financial information for
                             New D&B included herein is that of D&B with the
                             Reuben H. Donnelley Business treated as a
                             discontinued operation.
 
                             The historical financial information for Reuben H.
                             Donnelley has been prepared on a stand-alone basis
                             as described in Note 1 to The Reuben H. Donnelley
                             Corporation Financial Statements included elsewhere
                             in this Information Statement. Such historical
                             financial information includes
 
                                        4
<PAGE>   7
 
                             allocations of certain D&B corporate headquarters
                             assets, liabilities and expenses relating to Reuben
                             H. Donnelley.
 
Shares to be Distributed...  The Distribution will be made to holders of record
                             as of the close of business on the Record Date of
                             issued and outstanding shares of D&B Common Stock.
                             Each holder of D&B Common Stock on the Record Date
                             will receive as a dividend one share of New D&B
                             Common Stock for every share of D&B Common Stock
                             held. Based on the           shares of D&B Common
                             Stock outstanding as of             , 1998, the
                             Distribution would consist of           shares of
                             New D&B Common Stock.
 
                             The Board of Directors of New D&B expects to adopt
                             a stockholder rights plan. Certificates evidencing
                             shares of New D&B Common Stock issued in the
                             Distribution will therefore represent the same
                             number of New D&B Rights (as defined below) issued
                             under the New D&B Rights Plan. See "Description of
                             The New Dun & Bradstreet Corporation Capital
                             Stock -- The New Dun & Bradstreet Corporation
                             Rights Plan". Unless the context otherwise
                             requires, references herein to the New D&B Common
                             Stock include the related New D&B Rights.
 
                             D&B stockholders will not have to make any payment
                             or surrender or exchange certificates representing
                             shares of D&B Common Stock in order to receive
                             their pro rata share of the Distribution. NO VOTE
                             OF HOLDERS OF D&B COMMON STOCK IS REQUIRED OR
                             SOUGHT IN CONNECTION WITH THE DISTRIBUTION.
 
Record Date................  The Record Date is             , 1998. In order to
                             be entitled to receive shares of New D&B Common
                             Stock in the Distribution, holders of shares of D&B
                             Common Stock must be stockholders as of the close
                             of business on the Record Date.
 
Distribution Date..........  The "Distribution Date" is presently expected to be
                             on or about July 1, 1998.
 
Distribution Agent.........  First Chicago Trust Company of New York will be the
                             Distribution Agent (the "Distribution Agent") for
                             the Distribution.
 
Federal Income Tax
  Consequences of the
  Distribution.............  D&B has received a ruling from the Internal Revenue
                             Service to the effect that the Distribution will be
                             tax-free for Federal income tax purposes. D&B
                             stockholders will apportion their tax basis in D&B
                             Common Stock held immediately before the
                             Distribution among such D&B Common Stock (which
                             will represent each such stockholder's interest in
                             Reuben H. Donnelley after the Distribution), and
                             New D&B Common Stock received in the Distribution,
                             based on the relative fair market values of the D&B
                             Common Stock and the New D&B Common Stock as of the
                             Distribution Date. D&B will provide appropriate
                             information to each holder of record of D&B Common
                             Stock as of the close of business on the Record
                             Date concerning the basis allocation. See "The
                             Distribution -- Federal Income Tax Consequences of
                             the Distribution".
 
Stock Exchange Listing and
  Trading..................  Prior to the date hereof, there has not been any
                             established trading market for the New D&B Common
                             Stock. Application will be made for listing the
                             shares of New D&B Common Stock on the NYSE under
                             the
 
                                        5
<PAGE>   8
 
                             symbol "DNB", and trading is expected to commence
                             on a "when-issued" basis prior to the Distribution
                             Date. On the first NYSE trading day following the
                             Distribution Date, "when-issued" trading in respect
                             of the New D&B Common Stock will end and
                             "regular-way" trading will begin. See "The
                             Distribution -- Listing and Trading of New D&B
                             Common Stock and Reuben H. Donnelley Common Stock".
 
                             Reuben H. Donnelley Common Stock (i.e. the "old"
                             D&B Common Stock) will continue to trade on the
                             NYSE, but the symbol under which it trades will
                             change from "DNB" to "RHD". However, because of the
                             significant changes that will take place at D&B as
                             a result of the Distribution, the trading market
                             for Reuben H. Donnelley Common Stock after the
                             Distribution may be significantly different from
                             that for D&B Common Stock prior to the
                             Distribution. See "The Distribution -- Listing and
                             Trading of New D&B Common Stock and Reuben H.
                             Donnelley Common Stock".
 
Relationship Between The
New Dun & Bradstreet
  Corporation and The
  Reuben H. Donnelley
  Corporation After the
  Distribution.............  After the Distribution, neither New D&B nor Reuben
                             H. Donnelley will have any ownership interest in
                             the other and each of New D&B and Reuben H.
                             Donnelley will be an independent public company.
                             New D&B and D&B will enter into certain agreements
                             governing the relationships between New D&B and
                             Reuben H. Donnelley subsequent to the Distribution
                             and providing for the allocation of tax, employee
                             benefits and certain other liabilities and
                             obligations arising from periods prior to the
                             Distribution, including contingent liabilities
                             relating to certain litigation. In addition, there
                             will be individuals on the Boards of Directors of
                             New D&B and Reuben H. Donnelley who will also serve
                             on the Board of Directors of the other company. See
                             "Relationship Between The New Dun & Bradstreet
                             Corporation and The Reuben H. Donnelley Corporation
                             After the Distribution".
 
Certain Indebtedness and
  Minority-Interest
  Financing................  In connection with the Distribution, D&B will
                             borrow approximately $500 million. A portion of the
                             proceeds of this borrowing will be used to repay
                             existing indebtedness of D&B. This approximately
                             $500 million of debt will be an obligation of
                             Reuben H. Donnelley after the Distribution. See
                             "Risk Factors -- Risks Relating to The Reuben H.
                             Donnelley Corporation" and "The
                             Distribution -- Certain Indebtedness and
                             Minority-Interest Financing". New D&B will retain
                             the obligation for approximately $300 million of
                             existing minority interest financing.
 
Dividend Policies..........  The payment and level of cash dividends by New D&B
                             and Reuben H. Donnelley after the Distribution will
                             be subject to the discretion of the New D&B Board
                             of Directors and the Reuben H. Donnelley Board of
                             Directors, respectively. It is anticipated that New
                             D&B and Reuben H. Donnelley will initially pay
                             dividends that in total equal the current D&B
                             annualized dividend of $0.88 per share. However,
                             dividend decisions will be based on, and affected
                             by, a number of factors, including the respective
                             operating results and financial requirements of New
                             D&B and Reuben H. Donnelley on a stand-alone basis
                             as well as applicable legal and contractual
                             restrictions. See "Dividend Policies".
 
                                        6
<PAGE>   9
 
Antitakeover Provisions....  The Restated Certificate of Incorporation and
                             Amended and Restated By-laws of New D&B are
                             expected to contain provisions that may have the
                             effect of discouraging an acquisition of control of
                             New D&B not approved by its Board of Directors.
                             Such provisions may also have the effect of
                             discouraging third parties from making proposals
                             involving an acquisition or change of control of
                             New D&B, although such proposals, if made, might be
                             considered desirable by a majority of the
                             stockholders of New D&B. Such provisions could
                             further have the effect of making it more difficult
                             for third parties to cause the replacement of the
                             Board of Directors of New D&B. These provisions
                             have been designed to enable New D&B to develop its
                             businesses and foster its long-term growth without
                             disruptions caused by the threat of a takeover not
                             deemed by its Board of Directors to be in the best
                             interests of New D&B and its stockholders. Certain
                             provisions of the Distribution Agreement to be
                             entered into between D&B and New D&B may also have
                             the effect of discouraging third parties from
                             making proposals involving an acquisition or change
                             of control of New D&B. See "Relationship Between
                             The New Dun & Bradstreet Corporation and The Reuben
                             H. Donnelley Corporation After the
                             Distribution -- Distribution Agreement".
 
                             New D&B expects to adopt a stockholder rights plan.
                             The stockholder rights plan is designed to protect
                             stockholders in the event of an unsolicited offer
                             and other takeover tactics which, in the opinion of
                             the New D&B Board of Directors, could impair its
                             ability to represent stockholder interests. The
                             provisions of the stockholder rights plan may
                             render an unsolicited takeover of New D&B more
                             difficult or less likely to occur or might prevent
                             such a takeover. See "Description of The New Dun &
                             Bradstreet Corporation Capital Stock -- The New Dun
                             & Bradstreet Corporation Rights Plan".
 
                             New D&B will be subject to provisions of Delaware
                             corporate law which may restrict certain business
                             combination transactions. See "Description of The
                             New Dun & Bradstreet Corporation Capital
                             Stock -- Delaware General Corporation Law".
 
                             See also "Description of The New Dun & Bradstreet
                             Corporation Capital Stock -- Provisions of The New
                             Dun & Bradstreet Corporation Restated Certificate
                             of Incorporation and Amended and Restated By-laws
                             Affecting Change in Control".
 
Risk Factors...............  Stockholders should carefully consider the matters
                             discussed under the section entitled "Risk Factors"
                             in this Information Statement.
 
                                     * * *
 
     This Information Statement is being furnished by D&B solely to provide
information to stockholders of D&B who will receive New D&B Common Stock in the
Distribution and who will own Reuben H. Donnelley Common Stock immediately after
the Distribution. It is not, and is not to be construed as, an inducement or
encouragement to buy or sell any securities of D&B, New D&B or Reuben H.
Donnelley. The information contained in this Information Statement is believed
by D&B and New D&B to be accurate with respect to D&B, New D&B and Reuben H.
Donnelley as of the date set forth on the cover. Changes may occur after that
date, and none of D&B, New D&B or Reuben H. Donnelley will update the
information except in the normal course of their respective public disclosure
practices.
 
                                        7
<PAGE>   10
 
                      THE NEW DUN & BRADSTREET CORPORATION
                         (ACCOUNTING SUCCESSOR TO D&B)
 
                             SUMMARY FINANCIAL DATA
 
     The Summary Financial Data of New D&B are derived from the audited and
unaudited interim financial statements of D&B, which reflect the Reuben H.
Donnelley Business as a discontinued operation. The historical financial
statements of D&B as of December 31, 1996 and 1997 and for each of the years in
the three year period ended December 31, 1997 and as of March 31, 1998 and for
the three months ended March 31, 1997 and 1998 are contained elsewhere in this
Information Statement. The information set forth below should be read in
conjunction with, and is qualified in its entirety by, the information under
"The New Dun & Bradstreet Corporation (Accounting Successor to D&B) Selected
Financial Data", "The New Dun & Bradstreet Corporation (Accounting Successor to
D&B) Consolidated Pro Forma Condensed Financial Statements" and "The New Dun &
Bradstreet Corporation (Accounting Successor to D&B) Management's Discussion and
Analysis of Financial Condition and Results of Operations" and in D&B's
Consolidated Financial Statements and Notes thereto included elsewhere in this
Information Statement.
 
<TABLE>
<CAPTION>
                                                                                        FOR THE THREE MONTHS
                                        FOR THE YEAR ENDED DECEMBER 31,                   ENDED MARCH 31,
                                 ---------------------------------------------   ----------------------------------
                                           HISTORICAL             PRO FORMA(1)       HISTORICAL        PRO FORMA(1)
                                 ------------------------------   ------------   -------------------   ------------
                                   1995       1996       1997         1997         1997       1998         1998
                                 --------   --------   --------   ------------   --------   --------   ------------
                                                  (AMOUNTS IN MILLIONS, EXCEPT FOR PER SHARE DATA)
<S>                              <C>        <C>        <C>        <C>            <C>        <C>        <C>
STATEMENT OF OPERATIONS DATA:
  Operating Revenues...........  $1,734.5   $1,781.7   $1,811.0     $1,811.0
  Income (Loss) from Continuing
    Operations(2)..............  $   94.9   $ (116.7)  $  219.0     $  238.4
EARNINGS (LOSS) PER SHARE OF
  COMMON STOCK FROM CONTINUING
  OPERATIONS:
  Basic........................  $   0.56   $  (0.69)  $   1.28     $   1.40
  Diluted......................  $   0.55   $  (0.68)  $   1.27     $   1.38
WEIGHTED AVERAGE NUMBER OF
  SHARES OUTSTANDING:
  Basic........................     169.5      170.0      170.8        170.8
  Diluted......................     171.6      171.6      172.6        172.6
</TABLE>
 
<TABLE>
<CAPTION>
                                             AS OF DECEMBER 31,                                   AS OF MARCH 31,
                                ---------------------------------------------                -------------------------
                                          HISTORICAL             PRO FORMA(1)                HISTORICAL   PRO FORMA(1)
                                ------------------------------   ------------                ----------   ------------
                                  1995       1996       1997         1997                       1998          1998
                                --------   --------   --------   ------------                ----------   ------------
                                            (AMOUNTS IN MILLIONS)                              (AMOUNTS IN MILLIONS)
<S>                             <C>        <C>        <C>        <C>            <C>          <C>          <C>
BALANCE SHEET DATA:
  Total Assets(3).............  $3,628.5   $2,209.0   $2,086.0     $1,867.9
  Shareholders' Equity........  $1,182.5   $ (431.7)  $ (490.2)    $ (286.7)
</TABLE>
 
- ---------------
(1) See "The New Dun & Bradstreet Corporation (Accounting Successor to D&B)
    Consolidated Pro Forma Condensed Financial Statements".
 
(2) 1995 included a fourth-quarter non-recurring pre-tax charge of $188.5
    million partially offset by gains of $90.0 million and $28.0 million for the
    sale of Interactive Data Corporation and warrants received in connection
    with the sale of Donnelley Marketing, respectively. 1996 included one-time
    pre-tax charges of $161.2 million for reorganization costs and the loss on
    the sale of American Credit Indemnity of $68.2 million.
 
(3) Includes net assets of discontinued operations of $1,652.2 million, $430.6
    million and $296.5 million, as of December 31, 1995, 1996 and 1997,
    respectively. 1995 net assets of discontinued operations include the net
    assets of Cognizant Corporation and ACNielsen Corporation of $1,207.3
    million.
 
                                        8
<PAGE>   11
 
                      THE REUBEN H. DONNELLEY CORPORATION
 
                             SUMMARY FINANCIAL DATA
 
     The Summary Financial Data of Reuben H. Donnelley as of December 31, 1996
and 1997, and for each of the years in the three year period ended December 31,
1997, are derived from the audited financial statements of Reuben H. Donnelley.
The Summary Financial Data as of December 31, 1995, March 31, 1998 and for the
three months ended March 31, 1997 and 1998 are derived from the unaudited
financial statements of Reuben H. Donnelley. The historical financial statements
of Reuben H. Donnelley contained in this Information Statement are presented as
if Reuben H. Donnelley were a stand-alone entity for all periods presented. The
information set forth below should be read in conjunction with, and is qualified
in its entirety by, the information under "The Reuben H. Donnelley Corporation
Pro Forma Condensed Financial Statements", "The Reuben H. Donnelley Corporation
Selected Financial Data" and "The Reuben H. Donnelley Corporation Management's
Discussion and Analysis of Financial Condition and Results of Operations" and in
The Reuben H. Donnelley Corporation Financial Statements and Notes thereto
included elsewhere in this Information Statement.
 
<TABLE>
<CAPTION>
                                   FOR THE YEAR ENDED DECEMBER 31,              FOR THE THREE MONTHS ENDED MARCH 31,
                         ---------------------------------------------------   --------------------------------------
                                      HISTORICAL                PRO FORMA(1)         HISTORICAL          PRO FORMA(1)
                         ------------------------------------   ------------   -----------------------   ------------
                            1995         1996         1997          1997          1997         1998          1998
                         ----------   ----------   ----------   ------------   ----------   ----------   ------------
                                         (AMOUNTS IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                      <C>          <C>          <C>          <C>            <C>          <C>          <C>
STATEMENT OF OPERATIONS
  DATA:
  Revenues(2)..........  $  312,940   $  270,029   $  239,865    $  239,865
  Income from
    Partnerships and
    Related Fees.......  $  137,180   $  132,945   $  130,171    $  130,171
  Operating
    Income(2)..........  $  182,795   $  167,442   $  134,739    $  134,739
  Net Income...........  $  108,397   $   78,085   $   84,905    $   59,923
PRO FORMA EARNINGS PER
  SHARE DATA(3):
  Basic................  $     0.64   $     0.46   $     0.50    $     0.35
  Diluted..............  $     0.64   $     0.46   $     0.50    $     0.35
SHARES USED IN
  COMPUTING PRO FORMA
  EARNINGS PER
  SHARE(3):
  Basic................     169,522      170,017      170,765       170,765
  Diluted..............     169,883      170,289      171,065       171,065
OTHER FINANCIAL DATA:
  Gross Advertising
    Sales(2)(4)........  $1,145,944   $1,115,560   $1,067,242    $1,067,242
</TABLE>
 
<TABLE>
<CAPTION>
                                         AS OF DECEMBER 31,                                      AS OF MARCH 31,
                         ---------------------------------------------------                -------------------------
                                      HISTORICAL                PRO FORMA(1)                HISTORICAL   PRO FORMA(1)
                         ------------------------------------   ------------                ----------   ------------
                            1995         1996         1997          1997                       1998          1998
                         ----------   ----------   ----------   ------------                ----------   ------------
                                       (AMOUNTS IN THOUSANDS)                                (AMOUNTS IN THOUSANDS)
<S>                      <C>          <C>          <C>          <C>            <C>          <C>          <C>
BALANCE SHEET DATA:
  Total Asset(2).......  $  520,214   $  502,193   $  382,286    $  392,786
  Long Term Debt.......  $       --   $       --   $       --    $  500,000
  Shareholder's Equity
    (Deficit)..........  $  386,565   $  379,184   $  258,675    $ (230,825)
</TABLE>
 
                                        9
<PAGE>   12
 
- ---------------
(1) See "The Reuben H. Donnelley Corporation Pro Forma Condensed Financial
    Statements".
 
(2) The summary financial data above include amounts related to businesses that
    have been sold and will not be included in Reuben H. Donnelley's results in
    future periods. The P-West (as hereinafter defined) business was sold in May
    1996 and the P-East (as hereinafter defined) business was sold in December
    1997. The above summary financial data contain the following amounts
    applicable to those businesses.
 
<TABLE>
<CAPTION>
                                                        (AMOUNTS IN THOUSANDS)
                                                   1995          1996          1997
                                                 --------      --------      --------
<S>                                              <C>           <C>           <C>
Revenues.......................................  $140,104      $ 97,263      $ 77,979
Operating Income...............................  $ 22,250      $ 18,587      $ 10,969
Total Assets...................................  $131,751      $ 80,962      $     --
Gross Advertising Sales........................  $133,389      $ 89,939      $ 73,753
</TABLE>
 
(3) The computation of pro forma basic earnings per share for the periods
    presented is based upon the historical weighted average number of shares of
    D&B Common Stock outstanding, reflecting the one-for-one distribution ratio.
    The computation of pro forma diluted earnings per share is based upon the
    historical weighted average number of shares of D&B Common Stock outstanding
    and potentially dilutive shares of Reuben H. Donnelly Common Stock.
 
(4) The unaudited gross advertising sales is the billing value of advertisements
    sold by Reuben H. Donnelley and its partnerships.
 
                                       10
<PAGE>   13
 
                           FORWARD-LOOKING STATEMENTS
 
     This Information Statement and other materials filed or to be filed by D&B
and New D&B with the Securities and Exchange Commission (the "SEC"), as well as
information included in oral statements or other written statements made or to
be made by D&B and New D&B, contain statements which constitute "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act
of 1995. These statements appear in a number of places in this document and
include, but are not limited to, all statements relating to plans for future
growth and other business development activities as well as capital
expenditures, financing sources and the effects of regulation and competition,
the terms of the Distribution and all other statements regarding the intent,
plans, belief or expectations of the parties or their directors or officers.
Stockholders are cautioned that such forward-looking statements are not
assurances of future performance or events and involve risks and uncertainties
that could cause actual results and developments to differ materially from those
covered in such forward-looking statements. These risks and uncertainties
include, but are not limited to, the complexity and uncertainty regarding the
development of new high-technology products; loss of market share through
competition; introduction of competing products or technologies by other
companies; pricing pressures from competitors and/or customers; changes in the
business information, risk management and yellow pages industries and markets;
the inability to protect proprietary information and technology or to obtain
necessary licenses on commercially reasonable terms; decreases in the volume of
debt securities issued in global capital markets; the loss of key employees to
investment or commercial banks, or elsewhere; the inability to timely and
cost-effectively resolve any problems associated with the Year 2000 issue;
leverage and debt service (including sensitivity to fluctuations in interest
rates); compliance with covenants in loan agreements; the inability to obtain
future financing on satisfactory terms; and the final allocation of assets and
liabilities in connection with the Distribution. Consequently, all the
forward-looking statements contained in this Information Statement are qualified
by the information contained or incorporated herein, including, but not limited
to, the information contained under this heading and in "Risk Factors", "The
Distribution", "The New Dun & Bradstreet Corporation (Accounting Successor to
D&B) Capitalization", "The New Dun & Bradstreet Corporation (Accounting
Successor to D&B) Management's Discussion and Analysis of Financial Condition
and Results of Operations", "The New Dun & Bradstreet Corporation Business",
"The Reuben H. Donnelley Corporation Capitalization", "The Reuben H. Donnelley
Corporation Management's Discussion and Analysis of Financial Condition and
Results of Operations" and "The Reuben H. Donnelley Corporation Business".
Neither D&B nor New D&B has any obligation to publicly release any revision to
any forward-looking statement contained or incorporated herein to reflect any
future events or occurrences.
 
                                       11
<PAGE>   14
 
                                  RISK FACTORS
 
RISKS RELATING TO THE NEW DUN & BRADSTREET CORPORATION
AND THE REUBEN H. DONNELLEY CORPORATION
 
  Potential Taxation
 
     D&B has received a ruling from the Internal Revenue Service to the effect
that, among other things, the Distribution will qualify as a tax-free spin-off
under Section 355 of the Internal Revenue Code of 1986, as amended (the
"Internal Revenue Code").
 
     The Internal Revenue Service ruling is based on certain factual
representations made by D&B. If such factual representations were incorrect in a
material respect, such ruling could become invalid. D&B is not aware of any
facts or circumstances which would cause such representations to be incorrect in
a material respect. Each of D&B and New D&B will agree in the Distribution
Agreement to certain restrictions on its future actions to provide further
assurances that Section 355 of the Internal Revenue Code will apply to the
Distribution. See "Relationship Between The New Dun & Bradstreet Corporation and
The Reuben H. Donnelley Corporation After the Distribution".
 
     If the Distribution were not to qualify under Section 355 of the Internal
Revenue Code, then, in general, a corporate tax (which would be very
substantial) would be payable by the consolidated group, of which D&B is the
common parent. In addition, under the consolidated return rules, each member of
the consolidated group would be jointly and severally liable for such tax
liability. If the Distribution occurred and it were not to qualify under Section
355 of the Internal Revenue Code, the resulting tax liability would have a
material adverse effect on the financial position, results of operations and
cash flows of each of New D&B and Reuben H. Donnelley. D&B estimates that the
aggregate shared tax liability in this regard of New D&B and Reuben H. Donnelley
would be in the range of approximately $1.5 to $2.0 billion. See "The
Distribution -- Federal Income Tax Consequences of the Distribution".
 
     Moreover, if the Distribution were not to qualify under Section 355 of the
Internal Revenue Code, each D&B stockholder receiving shares of New D&B Common
Stock in the Distribution would be treated as if such stockholder had received a
taxable distribution in an amount equal to the fair market value of the New D&B
Common Stock received. See "The Distribution -- Federal Income Tax Consequences
of the Distribution".
 
  Year 2000
 
     Many existing computer systems and software applications may not properly
record or interpret years after the year 1999. Each of New D&B and Reuben H.
Donnelley relies on computer hardware, software and related technology, together
with data generated therefrom, in the operation of their respective businesses.
Such technology and data are used in creating and delivering the respective
products and services of New D&B and Reuben H. Donnelley. There can be no
assurance that New D&B or Reuben H. Donnelley will be able to timely or
cost-effectively complete Year 2000 remediation programs, that such programs
will be successful or that the failure by either company or by third parties
outside of their control with whom they transact business to adequately address
their respective Year 2000 issues will not have a material adverse effect on New
D&B or Reuben H. Donnelley. See "The New Dun & Bradstreet Corporation
(Accounting Successor to D&B) Management's Discussion and Analysis of Financial
Condition and Results of Operations" and "The Reuben H. Donnelley Corporation
Management's Discussion and Analysis of Financial Condition and Results of
Operations".
 
RISKS RELATING TO THE NEW DUN & BRADSTREET CORPORATION
 
  Absence of Prior Trading Market for the New D&B Common Stock
 
     Prior to the date hereof, there has not been any established trading market
for New D&B Common Stock. Application will be made to list the shares of New D&B
Common Stock on the NYSE under the symbol "DNB", and trading is expected to
commence on a "when-issued" basis prior to the Distribution. See
 
                                       12
<PAGE>   15
 
"The Distribution -- Listing and Trading of New D&B Common Stock and Reuben H.
Donnelley Common Stock".
 
  Changes in Trading Prices of New D&B Common Stock
 
     There can be no assurance as to the prices at which the New D&B Common
Stock will trade before, on or after the Distribution Date. Until the New D&B
Common Stock is fully distributed and an orderly market develops in the New D&B
Common Stock, the price at which such stock trades may fluctuate significantly
and may be lower or higher than the price that would be expected for a fully
distributed issue. Prices for the New D&B Common Stock will be determined in the
marketplace and may be influenced by many factors, including (i) the depth and
liquidity of the market for New D&B Common Stock, (ii) developments affecting
the businesses of New D&B generally and the impact of those factors referred to
below in particular, (iii) investor perception of New D&B and (iv) general
economic and market conditions.
 
  Risk of Interest Rate and Exchange Rate Fluctuations
 
     New D&B expects to fund its operations primarily through its commercial
paper program and other short-term bank lines of credit. Since New D&B will
operate in more than 38 countries, it will be exposed to market risk from
changes in interest rates and foreign exchange rates which could affect its
results of operations and financial condition. In order to reduce the risk from
fluctuations in interest rate and foreign currencies, New D&B may enter into
interest rate swap agreements and/or forward foreign exchange contracts. These
derivative financial instruments are viewed by New D&B as risk management tools
that are entered into for hedging purposes only; New D&B does not intend to use
derivative financial instruments for trading or speculative purposes. However,
there can be no assurance that New D&B will attempt to or be able to hedge all
of its interest rate and foreign exchange exposure at a satisfactory cost or
that such rate fluctuations will not adversely affect the results of operations
and financial condition of New D&B.
 
  Technology
 
     New D&B will compete in businesses which require sophisticated information
systems, software and other technology. The types of systems which New D&B's
businesses require can be expected to be subject to refinements as such systems
and underlying technologies are upgraded and advanced, and there can be no
guarantee that as various systems and technologies become outdated, New D&B will
be able to replace them, to replace them as quickly as New D&B's competition or
to develop and market new and better products and services in the future on a
cost-effective basis.
 
  Litigation
 
     On July 29, 1996, Information Resources, Inc. ("IRI") filed a complaint in
the United States District Court for the Southern District of New York, naming
as defendants D&B, A.C. Nielsen Company and IMS International Inc. (the "IRI
Action"). The complaint alleges, among other things, various violations of the
antitrust laws and damages in excess of $350 million, which amount IRI has asked
to be trebled under the antitrust laws. IRI also seeks punitive damages in an
unspecified amount. In connection with such action, D&B, ACNielsen Corporation
("ACNielsen") and Cognizant Corporation ("Cognizant") entered into an Indemnity
and Joint Defense Agreement (the "Indemnity and Joint Defense Agreement")
pursuant to which ACNielsen agreed to be responsible for any potential
liabilities which may ultimately be incurred by D&B or Cognizant as a result of
such action, up to a maximum amount to be determined by an independent
investment bank if and when any such liabilities are incurred. The determination
of such maximum amount will be based on ACNielsen's ability to satisfy such
liabilities and remain financially viable, subject to certain assumptions and
limitations. However, D&B and Cognizant have agreed that to the extent that
ACNielsen is unable to satisfy any such liabilities in full and remain
financially viable, D&B and Cognizant will each be responsible for 50% of the
difference between the amount, if any, which may be payable as a result of such
litigation and the maximum amount which ACNielsen is then able to pay as
determined by such investment bank. Under the terms of the Distribution
Agreement, dated as of October 28, 1996, among D&B, Cognizant and ACNielsen (the
"1996 Distribution Agreement"), as a condition to the Distribution, New D&B is
 
                                       13
<PAGE>   16
 
required to undertake to be jointly and severally liable with D&B to Cognizant
and ACNielsen. Pursuant to the Distribution Agreement, New D&B will assume and
indemnify Reuben H. Donnelley against any payments to be made in respect of the
IRI Action under the Indemnity and Joint Defense Agreement, the Distribution
Agreement or otherwise, including any ongoing legal fees and expenses related
thereto. Management of New D&B is unable to predict at this time the final
outcome of the IRI Action or whether the resolution of such matter could
materially affect New D&B's results of operations, cash flows or financial
position.
 
  Certain Antitakeover Provisions
 
     The Restated Certificate of Incorporation and Amended and Restated By-laws
of New D&B contain provisions that may have the effect of discouraging an
acquisition of control of New D&B not approved by its Board of Directors. Such
provisions may also have the effect of discouraging third parties from making
proposals involving an acquisition or change of control of New D&B, although
such proposals, if made, might be considered desirable by a majority of the
stockholders of New D&B. Such provisions could further have the effect of making
it more difficult for third parties to cause the replacement of the Board of
Directors of New D&B. These provisions have been designed to enable New D&B to
develop its businesses and foster its long-term growth without disruptions
caused by the threat of a takeover not deemed by its Board of Directors to be in
the best interests of New D&B and its stockholders. Certain provisions of the
Distribution Agreement may also have the effect of discouraging third parties
from making proposals involving an acquisition or change of control of New D&B.
See "Relationship Between The New Dun & Bradstreet Corporation and The Reuben H.
Donnelley Corporation After the Distribution -- Distribution Agreement".
 
     New D&B expects to adopt a stockholder rights plan. This stockholder rights
plan is designed to protect stockholders in the event of an unsolicited offer
and other takeover tactics which, in the opinion of the New D&B Board of
Directors, could impair its ability to represent stockholder interests. The
provisions of this stockholder rights plan may render an unsolicited takeover of
New D&B more difficult or less likely to occur or might prevent such a takeover.
See "Description of The New Dun & Bradstreet Corporation Capital Stock -- The
New Dun & Bradstreet Corporation Rights Plan".
 
     New D&B will be subject to the provisions of Delaware corporate law which
may restrict certain business combination transactions. See "Description of The
New Dun & Bradstreet Corporation Capital Stock -- Delaware General Corporation
Law".
 
RISKS RELATING TO REUBEN H. DONNELLEY
 
  Dependence on Key Contracts
 
     Reuben H. Donnelley's business is dependent upon several significant
partnership and agency agreements. These include the DonTech partnership
("DonTech"), a partnership with Ameritech advertising services, a subsidiary of
Ameritech Corporation ("Ameritech"), and the CenDon partnership ("CenDon"), a
partnership with Centel Directory Company, a subsidiary of Sprint Corporation
("Sprint"), as well as sales agency agreements with Bell Atlantic Yellow Pages
Company, a subsidiary of Bell Atlantic Corporation ("Bell Atlantic"), and Sprint
Publishing and Advertising, a subsidiary of Sprint. The equity income from the
DonTech partnership and the fees from the other arrangement with Ameritech, as
well as the equity income from the CenDon partnership, are not included in
Reuben H. Donnelley's revenues but are included in its operating income. The
DonTech partnership, which is perpetual, and other arrangements with Ameritech
represented approximately 86% of Reuben H. Donnelley's operating income in 1997.
The CenDon partnership represented approximately 9% of Reuben H. Donnelley's
operating income in 1997. The Bell Atlantic sales agency agreement, the CenDon
partnership sales agency agreement and the Sprint sales agency agreement
represented approximately 36%, 12% and 5% of Reuben H. Donnelley's revenues in
1997, respectively.
 
     Under their existing terms, the CenDon partnership and the Sprint sales
agency agreements continue through 2004 and the Bell Atlantic sales agency
agreement continues through 2005. While these partnerships and sales agency
agreements currently extend for significant periods, no assurance can be given
that Reuben H. Donnelley will be able to maintain these agreements and
relationships after expiration of the
 
                                       14
<PAGE>   17
 
current terms or that a termination, expiration or significant modification of
these arrangements would not have a material adverse effect on Reuben H.
Donnelley's business, financial condition or results of operations. Certain of
these agreements are subject to termination upon a change of control of Reuben
H. Donnelley.
 
  Substantial Indebtedness
 
     In connection with the Distribution, D&B will borrow approximately $500
million. A portion of the proceeds of this borrowing will be used to repay
existing indebtedness of D&B. This approximately $500 million of debt will be an
obligation of Reuben H. Donnelley after the Distribution. After the
Distribution, Reuben H. Donnelley will have indebtedness that is substantial in
relation to its stockholders' equity.
 
     While management believes Reuben H. Donnelley's cash flow will be
sufficient to service its debt and to reinvest in its business, a substantial
portion of Reuben H. Donnelley's cash flow will be dedicated to payments of
principal and interest on debt, thereby reducing funds available for other
purposes such as investment in new technologies, acquisitions or other
enhancements to its business. Covenants in the credit facility or other
financing agreements relating to such debt may restrict Reuben H. Donnelley's
ability to dispose of assets, incur additional indebtedness, repay other
indebtedness, pay dividends, create liens on assets, make investments or
acquisitions, engage in mergers or consolidations, make capital expenditures or
engage in other corporate activities. In addition, Reuben H. Donnelley's ability
to obtain additional financing on favorable terms may be impaired in the future.
 
  Competition
 
     There is competition to varying degrees from other yellow pages publishers
in the markets that Reuben H. Donnelley serves. While the largest potential
competitor in each market is the local telephone company, in most of its
markets, Reuben H. Donnelley has a contractual relationship with that company.
There is also competition for advertising dollars by newspapers, radio, direct
mail, online information services and television, and advances in technology
have brought in new industry participants, new products and new channels. The
increasing use of the Internet by consumers as a means to transact commerce may
result in new technologies being developed and services provided that could
compete with Reuben H. Donnelley's products and services. There can be no
assurance that Reuben H. Donnelley will be successful in responding quickly and
cost-effectively to any such developments.
 
  Effect of Distribution on Trading Market of Reuben H. Donnelley Common Stock
 
     Reuben H. Donnelley Common Stock (i.e. the "old" D&B Common Stock) will
continue to trade on the NYSE after the Distribution, but the symbol under which
it trades will change from "DNB" to "RHD". However, because of the significant
changes that will take place as a result of the Distribution, the trading market
for Reuben H. Donnelley Common Stock after the Distribution may be significantly
different from that for D&B Common Stock prior to the Distribution. After the
Distribution, D&B's only remaining business will be the Reuben H. Donnelley
Business and the shares of Reuben H. Donnelley Common Stock held by D&B
stockholders will represent their continuing interest in that business. The
market may view Reuben H. Donnelley as a "new" company after the Distribution,
and due to its smaller size, it may not be the subject of significant research
analyst coverage. There can be no assurance as to the prices at which the Reuben
H. Donnelley Common Stock will trade before, on or after the Distribution Date,
and until an orderly market develops in the Reuben H. Donnelley Common Stock,
the price at which it trades may fluctuate significantly. Prices for Reuben H.
Donnelley Common Stock will be determined in the marketplace and may be
influenced by many factors, including (i) the depth and liquidity of the market
for Reuben H. Donnelley Common Stock, (ii) developments affecting the businesses
of Reuben H. Donnelley including the impact of the factors referred to in this
section, (iii) investor perception of Reuben H. Donnelley and (iv) general
economic and market conditions.
 
                                       15
<PAGE>   18
 
  Access to Capital as an Independent Company
 
     Prior to the Distribution, Reuben H. Donnelley has relied on D&B for
various financial and administrative services as well as for certain funding.
After the Distribution, Reuben H. Donnelley will be an independent entity
responsible for financing its own operations. To the extent that Reuben H.
Donnelley needs additional funding to finance its operations and capital
expenditures, no assurance can be given that Reuben H. Donnelley will be able to
access the capital markets or otherwise obtain necessary financing in the
future, or that any such financing can be obtained in a timely manner or on
commercially favorable terms.
 
  Technology
 
     Reuben H. Donnelley competes in a business which requires sophisticated
information systems, software and other technology. The classified directory
advertising market is subject to changes arising from developments in technology
(including with respect to methods for distributing information) and users'
technological preferences. As a result of these factors, Reuben H. Donnelley's
growth and future financial performance may depend upon its ability to develop
and market new products and services and to create new distribution channels,
while enhancing existing products, services and distribution channels, in order
to accommodate the latest technological advances and user preferences, including
use of the Internet. A failure by Reuben H. Donnelley to anticipate or respond
adequately to changes in technology and user preferences, or an inability to
finance the necessary capital expenditures to do so, could have a material
adverse effect on Reuben H. Donnelley's business, operating results or financial
condition.
 
                                       16
<PAGE>   19
 
                                THE DISTRIBUTION
 
INTRODUCTION
 
     On December 17, 1997, the Board of Directors of D&B announced a plan to
distribute the New D&B Common Stock to all holders of outstanding D&B Common
Stock. On           , 1998, the D&B Board of Directors formally approved the
Distribution and declared a dividend payable to each holder of record at the
close of business on the Record Date of one share of New D&B Common Stock for
each share of D&B Common Stock held by such holder at the close of business on
the Record Date.
 
     D&B has received a tax ruling from the Internal Revenue Service that the
receipt by D&B stockholders of the New D&B Common Stock in the Distribution will
be tax-free to such stockholders and D&B for Federal income tax purposes. On or
before the Distribution Date, D&B will deliver all of the outstanding shares of
New D&B Common Stock to the Distribution Agent for transfer and distribution to
the holders of record of D&B Common Stock at the close of business on the Record
Date. The Distribution will be made on or about           , 1998.
 
     Questions relating to the Distribution prior to the Distribution Date or
relating to transfers of New D&B Common Stock after the Distribution Date should
be directed to: First Chicago Trust Company of New York, Mail Suite 4694, P.O.
Box 2536, Jersey City, NJ 06303-2536, telephone number: (800) 519-3111.
 
REASONS FOR THE DISTRIBUTION
 
     The Board of Directors of D&B believes that the Distribution is in the best
interests of D&B and D&B's stockholders and that the separation of New D&B will
provide each of New D&B and Reuben H. Donnelley with greater managerial and
operational flexibility to respond to changing market conditions in their
different business environments as well as provide New D&B with additional
financial flexibility to pursue growth opportunities. The discussion of the
reasons for the Distribution set forth herein includes forward-looking
statements that are based upon numerous assumptions with respect to the trading
characteristics of the New D&B Common Stock, the ability of New D&B management
to successfully take advantage of growth opportunities and the ability of Reuben
H. Donnelley to successfully operate as a stand-alone company. Many of such
factors are discussed above under the captions "Forward-Looking Statements" and
"Risk Factors".
 
     Management Considerations.  At present, the Reuben H. Donnelley Business
and the New D&B Business are conducted as separate operating groups under the
direction of D&B. The Distribution should be beneficial to each of D&B's
operating groups, allowing the management of each group to design and implement
corporate policies and strategies that are based primarily on the business
characteristics of the group and to concentrate its financial resources wholly
on its own operations.
 
     The Distribution will also permit each of New D&B and Reuben H. Donnelley
to design incentive compensation programs that relate more directly to its own
business characteristics and performance and will provide each company with a
"pure play" publicly traded equity for use in its compensation programs.
 
     Provide Independent Access to Capital Markets; Facilitate Growth of The New
Dun & Bradstreet Corporation.  New D&B intends to pursue growth opportunities in
its business areas and the separation of the businesses is expected to provide
New D&B with additional financial flexibility to do so. After the Distribution,
New D&B will have a capital structure that is expected to facilitate the
acquisitions, joint ventures, partnerships and internal expansion that are
important to remaining competitive in the information services business.
Management of D&B believes that the Distribution will facilitate New D&B's
growth in part because it believes that the New D&B Common Stock will generally
trade at higher price-earnings multiples than those at which D&B Common Stock
has recently traded. Such higher multiples would make such stock a more
attractive acquisition currency for New D&B to deliver, and to the extent such
stock is perceived to be a higher-growth stock, a generally more attractive
investment opportunity for the typical seller of a business to New D&B. In
addition, New D&B would be able to finance additional growth opportunities
through the sale of capital stock with a higher price-earnings multiple.
 
                                       17
<PAGE>   20
 
     Investor Understanding; Public Relations.  Investors should be able to
evaluate better the financial performance of each of New D&B and Reuben H.
Donnelley and their respective strategies, thereby enhancing the likelihood that
each will achieve appropriate market valuation. In addition, each of the
businesses will be able to focus its public relations efforts on cultivating its
own separate identity.
 
FORM OF TRANSACTION; BASIS OF PRESENTATION
 
     The Distribution is the method by which D&B will be separated into two
publicly traded companies, New D&B and Reuben H. Donnelley. In the Distribution,
D&B will distribute to its stockholders shares of New D&B Common Stock, which
will represent a continuing interest in D&B's businesses to be conducted by New
D&B. After the Distribution, D&B's only business will be the Reuben H. Donnelley
Business, and the shares of D&B Common Stock held by D&B stockholders will
represent a continuing ownership interest only in that business. At the time of
the Distribution, (i) D&B will change its name to "The Reuben H. Donnelley
Corporation" (and therefore from and after the Distribution, D&B Common Stock
will be "Reuben H. Donnelley Common Stock") and (ii) New D&B will change its
name to "The Dun & Bradstreet Corporation".
 
     Stockholders should note that notwithstanding the legal form of the
Distribution described above whereby D&B expects to spin off New D&B, because of
the relative significance of the New D&B Business to D&B, New D&B will be
treated as the "accounting successor" to D&B for financial reporting purposes.
Therefore, the historical financial information for New D&B included herein is
that of D&B with the Reuben H. Donnelley Business treated as a discontinued
operation.
 
     The historical financial information for Reuben H. Donnelley has been
prepared on a stand-alone basis as described in Note 1 to The Reuben H.
Donnelley Corporation Financial Statements included elsewhere in this
Information Statement. Such historical financial information includes
allocations of certain D&B corporate headquarters assets, liabilities and
expenses relating to Reuben H. Donnelley.
 
MANNER OF EFFECTING THE DISTRIBUTION
 
     The Distribution will be made on the Distribution Date to stockholders of
record of D&B at the close of business on the Record Date. Based on the
          shares of D&B Common Stock outstanding as of           , 1998, the
Distribution would consist of           shares of New D&B Common Stock. Prior to
the Distribution Date, D&B will deliver all outstanding shares of New D&B Common
Stock to the Distribution Agent for distribution. The Distribution Agent will
mail, on or about the Distribution Date, certificates representing the shares of
New D&B Common Stock to D&B stockholders of record at the close of business on
the Record Date. D&B stockholders will not be required to pay for shares of New
D&B Common Stock received in the Distribution, or to surrender or exchange
certificates representing shares of D&B Common Stock in order to receive shares
of New D&B Common Stock. No vote of D&B stockholders is required or sought in
connection with the Distribution.
 
     IN ORDER TO BE ENTITLED TO RECEIVE SHARES OF NEW D&B COMMON STOCK IN THE
DISTRIBUTION, D&B STOCKHOLDERS MUST BE STOCKHOLDERS AT THE CLOSE OF BUSINESS ON
THE RECORD DATE,           , 1998.
 
     The Board of Directors of New D&B expects to adopt a stockholder rights
plan. Certificates evidencing shares of New D&B Common Stock issued in the
Distribution will therefore represent the same number of New D&B Rights issued
under the New D&B Rights Plan. See "Description of The New Dun & Bradstreet
Corporation Capital Stock -- The New Dun & Bradstreet Corporation Rights Plan".
Unless the context otherwise requires, references herein to the New D&B Common
Stock include the related New D&B Rights.
 
                                       18
<PAGE>   21
 
FEDERAL INCOME TAX CONSEQUENCES OF THE DISTRIBUTION
 
     D&B has received a ruling letter from the Internal Revenue Service to the
effect that, among other things, the Distribution will qualify as a tax-free
spin-off under Section 355 of the Internal Revenue Code. Under Section 355 of
the Internal Revenue Code, in general:
 
          1. Holders of D&B Common Stock will not recognize any income, gain or
     loss as a result of the Distribution.
 
          2. Holders of D&B Common Stock will apportion the tax basis of their
     D&B Common Stock between such D&B Common Stock and New D&B Common Stock
     received by such holder in the Distribution in proportion to the relative
     fair market values of such stock on the Distribution Date. D&B will provide
     appropriate information to each holder of record of D&B Common Stock as of
     the close of business on the Record Date concerning the basis allocation.
 
          3. The holding period for the New D&B Common Stock received in the
     Distribution by holders of D&B Common Stock will include the period during
     which such holder held the D&B Common Stock with respect to which the
     Distribution was made, provided that such D&B Common Stock is held as a
     capital asset by such holder on the Distribution Date.
 
          4. The Distribution will not be treated as a taxable disposition of
     New D&B by D&B.
 
     Current Treasury regulations require each holder of D&B Common Stock who
receives New D&B Common Stock pursuant to the Distribution to attach to his or
her Federal income tax return for the year in which the Distribution occurs a
detailed statement setting forth such data as may be appropriate in order to
show the applicability of Section 355 of the Internal Revenue Code to the
Distribution. D&B will convey the appropriate information to each holder of
record of D&B Common Stock as of the close of business on the Record Date.
 
     The Internal Revenue Service ruling is based on certain factual
representations made by D&B. If such factual representations were incorrect in a
material respect, such ruling could become invalid. D&B is not aware of any
facts or circumstances which would cause such representations to be incorrect in
a material respect. Each of D&B and New D&B has agreed to certain restrictions
on its future actions to provide further assurances that Section 355 of the
Internal Revenue Code will apply to the Distribution. See "Relationship Between
The New Dun & Bradstreet Corporation and The Reuben H. Donnelley Corporation
After the Distribution". If the Distribution were not to qualify under Section
355 of the Internal Revenue Code, then in general, a corporate tax (which, as
noted below, would be very substantial) would be payable by the consolidated
group, of which D&B is the common parent, based upon the difference between (x)
the fair market value of the New D&B Common Stock and (y) the adjusted basis of
such New D&B Common Stock. In addition, under the consolidated return rules,
each member of the consolidated group would be jointly and severally liable for
such tax liability. If the Distribution occurred and it were not to qualify
under Section 355 of the Internal Revenue Code, the resulting tax liability
would have a material adverse effect on the financial position, results of
operations and cash flows of each of New D&B and Reuben H. Donnelley. D&B
estimates that the aggregate shared tax liability in this regard of New D&B and
Reuben H. Donnelley would be in the range of approximately $1.5 to $2.0 billion.
 
     Furthermore, if the Distribution were not to qualify as a tax-free
spin-off, each D&B stockholder receiving shares of New D&B Common Stock in the
Distribution would be treated as if such stockholder had received a taxable
distribution in an amount equal to the fair market value of New D&B Common Stock
received, which would result in (i) a dividend to the extent of such
stockholder's pro rata share of D&B's current and accumulated earnings and
profits, (ii) a reduction in such stockholder's basis in D&B Common Stock to the
extent the amount received exceeds such stockholder's share of earnings and
profits and (iii) a capital gain to the extent the amount received exceeds the
sum of the amount treated as a dividend and the stockholder's basis.
 
                                       19
<PAGE>   22
 
     The foregoing summary of the anticipated Federal income tax consequences of
the Distribution is for general information only. D&B STOCKHOLDERS SHOULD
CONSULT THEIR OWN ADVISERS AS TO THE SPECIFIC TAX CONSEQUENCE OF THE
DISTRIBUTION, INCLUDING THE APPLICATION AND EFFECT OF FOREIGN, STATE AND LOCAL
TAX LAWS.
 
LISTING AND TRADING OF NEW D&B COMMON STOCK AND REUBEN H. DONNELLEY COMMON STOCK
 
     Prior to the date hereof, there has not been any established trading market
for New D&B Common Stock. Application will be made to list the shares of New D&B
Common Stock on the NYSE under the symbol "DNB", and trading is expected to
commence on a "when-issued" basis at least two days prior to the Record Date. On
the first NYSE trading day following the Distribution Date, "when-issued"
trading in respect of the New D&B Common Stock will end and "regular-way"
trading will begin.
 
     There can be no assurance as to the prices at which the New D&B Common
Stock will trade before, on or after the Distribution Date. Until the New D&B
Common Stock is fully distributed and an orderly market develops in the New D&B
Common Stock, the price at which it trades may fluctuate significantly and may
be lower or higher than the price that would be expected for a fully distributed
issue. Prices for the New D&B Common Stock will be determined in the marketplace
and may be influenced by many factors, including (i) the depth and liquidity of
the market for New D&B Common Stock, (ii) developments affecting the businesses
of New D&B generally and the impact of the factors referred to in "Risk Factors"
above, (iii) investor perception of New D&B and (iv) general economic and market
conditions.
 
     Shares of New D&B Common Stock distributed to D&B stockholders will be
freely transferable, except for shares of New D&B Common Stock received by
persons who may be deemed to be "affiliates" of New D&B under the Securities Act
of 1933, as amended (the "Securities Act"). Persons who may be deemed to be
affiliates of New D&B after the Distribution generally include individuals or
entities that control, are controlled by, or are under common control with, New
D&B, and may include certain officers and directors of New D&B, as well as
principal stockholders of New D&B. Persons who are affiliates of New D&B will be
permitted to sell their shares of New D&B Common Stock only pursuant to an
effective registration statement under the Securities Act or an exemption for
the registration requirements of the Securities Act, such as the exemption
afforded by Section 4(1) of the Securities Act or Rule 144 thereunder.
 
     Reuben H. Donnelley Common Stock (i.e. the "old" D&B Common Stock) will
continue to trade on the NYSE after the Distribution, but the symbol under which
it trades will change from "DNB" to "RHD". However, because of the significant
changes that will take place as a result of the Distribution, the trading market
for Reuben H. Donnelley Common Stock after the Distribution may be significantly
different from that for D&B Common Stock prior to the Distribution. The market
may view Reuben H. Donnelley as a "new" company after the Distribution, and due
to its smaller size it may not be the subject of significant research analyst
coverage. There can be no assurance as to the prices at which Reuben H.
Donnelley Common Stock will trade before, on or after the Distribution Date and
until an orderly market develops in the Reuben H. Donnelley Common Stock, the
price at which it trades may fluctuate significantly. Prices for Reuben H.
Donnelley Common Stock will be determined in the marketplace and may be
influenced by many factors, including (i) the depth and liquidity of the market
for Reuben H. Donnelley Common Stock, (ii) developments affecting the businesses
of Reuben H. Donnelley, including the impact of the factors referred to in "Risk
Factors" above, (iii) investor perception of Reuben H. Donnelley and (iv)
general economic and market conditions.
 
CERTAIN INDEBTEDNESS AND MINORITY INTEREST FINANCING
 
     In connection with the Distribution, D&B will borrow approximately $500
million. A portion of the proceeds of this borrowing will be used to repay
existing indebtedness of D&B. This approximately $500 million of debt will be an
obligation of Reuben H. Donnelley after the Distribution. While the final form
of such financing has not yet been determined, it is expected that approximately
$350 million will come from a senior secured credit facility and the remainder
will come from the issuance of senior subordinated notes. New D&B will retain
the obligation for approximately $300 million of existing minority interest
financing.
 
                                       20
<PAGE>   23
 
           RELATIONSHIP BETWEEN THE NEW DUN & BRADSTREET CORPORATION
         AND THE REUBEN H. DONNELLEY CORPORATION AFTER THE DISTRIBUTION
 
     New D&B is presently wholly owned by D&B, and the results of operations of
entities that are or will be its subsidiaries have been included in D&B's
consolidated financial results. After the Distribution, D&B (which will change
its name to "The Reuben H. Donnelley Corporation") will not have any ownership
interest in New D&B, and New D&B will be an independent public company. In
addition, after the Distribution, New D&B will not have any ownership interest
in Reuben H. Donnelley, and Reuben H. Donnelley will be an independent public
company. Furthermore, except as described below, all contractual relationships
existing prior to the Distribution between D&B and New D&B will be terminated
except for contracts specifically set forth in a schedule to the Distribution
Agreement.
 
     Prior to the Distribution, D&B and New D&B will enter into certain
agreements, described below, governing the relationship between Reuben H.
Donnelley and New D&B subsequent to the Distribution and providing for the
allocation of tax, employee benefits and certain other liabilities and
obligations arising from periods prior to the Distribution. Copies of the forms
of such agreements have been filed as exhibits to the Registration Statement of
New D&B in respect of the registration of the New D&B Common Stock under the
Securities Exchange Act of 1934, as amended (the "Exchange Act"). In addition,
D&B will file a Current Report on Form 8-K in connection with the Distribution,
and the agreements will be filed as exhibits to such Report. Such agreements may
be amended by D&B prior to the Distribution Date. In addition, there will be
individuals on the Boards of Directors of New D&B and Reuben H. Donnelley who
will also serve on the Board of Directors of the other company. See "The New Dun
& Bradstreet Corporation Management and Executive Compensation -- Board of
Directors" and "The Reuben H. Donnelley Corporation Management and Executive
Compensation -- Board of Directors".
 
     The following description summarizes certain terms of such agreements, but
is qualified by reference to the text of such agreements, which are incorporated
herein by reference.
 
DISTRIBUTION AGREEMENT
 
     D&B and New D&B will enter into the Distribution Agreement providing for,
among other things, certain corporate transactions required to effect the
Distribution and other arrangements between Reuben H. Donnelley and New D&B
subsequent to the Distribution.
 
     In particular, the Distribution Agreement defines the assets and
liabilities which are being allocated to and assumed by New D&B and those which
will remain with Reuben H. Donnelley. The Distribution Agreement also defines
what constitutes the "New D&B Business" and what constitutes the "Reuben H.
Donnelley Business".
 
     Pursuant to the Distribution Agreement, D&B is obligated to transfer or
cause to be transferred all its right, title and interest in the assets
comprising the New D&B Business and other assets not specifically included in
the Reuben H. Donnelley Business to New D&B and New D&B is obligated to transfer
or cause to be transferred all its right, title and interest in the assets
comprising the Reuben H. Donnelley Business to D&B. All assets are being
transferred without any representation or warranty, "as is-where is", and the
relevant transferee bears the risk that any necessary consent to transfer is not
obtained. Each party also agrees to exercise its respective commercially
reasonable efforts promptly to obtain any necessary consents and approvals and
to take such actions as may be reasonably necessary or desirable to carry out
the purposes of the Distribution Agreement and the other agreements summarized
below.
 
     In general, pursuant to the terms of the Distribution Agreement, all assets
of D&B prior to the Distribution Date, other than those relating to the Reuben
H. Donnelley Business, will become assets of New D&B. The Distribution Agreement
also provides for assumptions of liabilities and cross indemnities designed to
allocate generally, effective as of the Distribution Date, financial
responsibility for all liabilities of D&B, other than those specified to be
transferred to Reuben H. Donnelley on or prior to the Distribution Date or to
remain with Reuben H. Donnelley subsequent to the Distribution Date (which
liabilities primarily relate to the Reuben H. Donnelley Business or the
indebtedness to be incurred in connection with the Distribution), to
 
                                       21
<PAGE>   24
 
New D&B. For a discussion of the respective businesses of New D&B and Reuben H.
Donnelley, see "The New Dun & Bradstreet Corporation Business" and "The Reuben
H. Donnelley Corporation Business". The Distribution Agreement provides for the
allocation generally of the financial responsibility for the liabilities arising
out of or in connection with former businesses, other than those formerly
conducted by Reuben H. Donnelley prior to the Distribution, to New D&B.
 
     Pursuant to the terms of the 1996 Distribution Agreement, as a condition to
the Distribution, New D&B is required to undertake to be jointly and severally
liable with D&B to Cognizant and ACNielsen for any liabilities arising
thereunder. Pursuant to the Distribution Agreement, all liabilities of D&B under
the 1996 Distribution Agreement and related agreements will be liabilities of
New D&B, and New D&B will indemnify Reuben H. Donnelley against such
liabilities. In addition, any rights of D&B arising under the 1996 Distribution
Agreement and related agreements will be rights of New D&B.
 
     The Distribution Agreement provides that immediately prior to the
Distribution, D&B will transfer $
million in cash to New D&B (or its affiliates).
 
     The Distribution Agreement includes provisions governing the administration
of certain insurance programs and the procedures for making claims. The
Distribution Agreement also allocates the right to proceeds and the obligation
to incur deductibles under certain insurance policies.
 
     In the event that any transfers contemplated by the Distribution Agreement
are not effected on or prior to the Distribution Date, the parties will be
required to cooperate to effect such transfers as promptly as practicable
following the Distribution Date, and pending any such transfers, to hold any
asset not so transferred in trust for the use and benefit of the party entitled
thereto (at the expense of the party entitled thereto), and to retain any
liability not so transferred for the account of the party by whom such liability
is to be assumed.
 
     The Distribution Agreement provides that D&B (which will become Reuben H.
Donnelley) and New D&B will comply with and otherwise not take action
inconsistent with each representation and statement made to the Internal Revenue
Service in connection with D&B's request for a ruling letter as to certain tax
aspects of the Distribution. Each of D&B and New D&B agrees to maintain its
status as a company engaged in the active conduct of a trade or business, as
defined in Section 355(b) of the Internal Revenue Code, to continue to own stock
of certain operating subsidiaries constituting control (within the meaning of
Section 368(c) of the Internal Revenue Code) of such operating subsidiaries and
to maintain at least 90% of the fair market value of its assets in the form of
stock and securities of certain operating subsidiaries or other assets which
will not cause D&B or New D&B to be in violation of the active business
requirement under the holding company test pursuant to Section 355 of the
Internal Revenue Code, in each case until the second anniversary of the
Distribution Date. Neither D&B nor New D&B expects this limitation to inhibit
its financing or other activities or its ability to respond to unanticipated
developments. Under the Distribution Agreement, D&B agrees that until two years
after the Distribution Date it will not (i) merge or consolidate with another
corporation, (ii) liquidate or partially liquidate, (iii) sell or transfer all
or substantially all of its assets, (iv) redeem or repurchase its stock (except
in certain limited circumstances), or (v) take any other action which would
result in one or more persons acquiring a 50 percent or greater interest in D&B,
unless, prior to taking such action, it obtains a written opinion of a law firm
reasonably acceptable to New D&B or a supplemental ruling from the Internal
Revenue Service that such action will not affect the tax-free treatment of the
Distribution. As a result of the representations in the request for a ruling
letter and the covenants in the Distribution Agreement, the acquisition of
control of each of Reuben H. Donnelley and New D&B prior to the second
anniversary may be more difficult or less likely to occur because of the
potential substantial liabilities associated with a breach of such
representations or covenants. The Distribution Agreement requires a party that
takes or fails to take any action which contributes to a determination that the
Distribution is not tax-free to D&B, New D&B or their stockholders to indemnify
the other party and its stockholders from any taxes arising therefrom.
 
     Under the Distribution Agreement, each of D&B and New D&B agrees to provide
to the other party, subject to certain conditions, access to certain corporate
records and information and to provide certain
 
                                       22
<PAGE>   25
 
services on such terms as are set forth in a Data Services Agreement, a Shared
Transaction Services Agreement and a Transition Services Agreement between such
parties.
 
     The Distribution Agreement also provides that, except as otherwise set
forth therein or in any other agreement, all costs or expenses in connection
with the Distribution will be borne by New D&B. New D&B will agree to be liable
for any claims arising from or based upon "controlling person" liability
relating to the Registration Statement on Form 10 filed with the SEC by New D&B.
Except as set forth in the Distribution Agreement or any related agreement, each
party shall bear its own costs and expenses incurred after the Distribution
Date.
 
TAX ALLOCATION AGREEMENT
 
     D&B and New D&B will enter into a Tax Allocation Agreement to the effect
that New D&B will generally be liable for all income taxes of D&B and its
subsidiaries attributable to periods prior to the Distribution, provided that in
the case of any separate company state or local income taxes, Reuben H.
Donnelley and its subsidiaries and New D&B and its subsidiaries will be liable
for their own liabilities arising from any audit adjustment. For income taxes
attributable to periods beginning after the Distribution, New D&B will be liable
for taxes relating to New D&B and its subsidiaries and Reuben H. Donnelley will
be liable for taxes relating to Reuben H. Donnelley and its subsidiaries. For
all other taxes, New D&B and its subsidiaries and Reuben H. Donnelley and its
subsidiaries will be responsible for their own liabilities for all periods.
 
EMPLOYEE BENEFITS AGREEMENT
 
     D&B and New D&B will enter into an Employee Benefits Agreement (the
"Employee Benefits Agreement"), which allocates responsibility for certain
employee benefits matters on and after the Distribution Date.
 
     The Employee Benefits Agreement provides that Reuben H. Donnelley will
adopt a new defined benefit pension plan for its employees and that New D&B will
assume and become the sponsor of the current D&B plan for the benefit of its
employees and in general former employees who terminated employment on or prior
to the Distribution Date. Assets and liabilities of the current D&B pension plan
that are attributable to Reuben H. Donnelley employees will be transferred to
the new Reuben H. Donnelley plan.
 
     In addition, Reuben H. Donnelley will adopt a new savings plan for its
employees, and New D&B will assume and become the sponsor of the D&B savings
plan for the benefit of its employees and former employees who terminated
employment on or prior to the Distribution Date. The account balances of Reuben
H. Donnelley employees will be transferred to the new Reuben H. Donnelley plan.
 
     New D&B will assume and become the sponsor of D&B's nonqualified
supplemental pension plans for the benefit of persons who, prior to the
Distribution Date were participants thereunder; provided, however, that with
respect to Reuben H. Donnelley employees, New D&B generally will retain only
those liabilities that were vested prior to the Distribution Date. Reuben H.
Donnelley will guarantee payment of the benefits under these plans to its
employees in the event that New D&B is unable to satisfy its obligations.
 
     The Employee Benefits Agreement also provides that Reuben H. Donnelley will
continue to sponsor its welfare plans for its employees. As of the Distribution
Date, New D&B will adopt welfare plans for the benefit of its employees and
former employees who terminated employment on or prior to the Distribution Date.
Reuben H. Donnelley will be responsible for providing retiree welfare benefits,
where applicable, to its employees and New D&B will be responsible for providing
retiree welfare benefits, where applicable, to its employees and former
employees who terminated employment on or prior to the Distribution Date.
 
     New D&B and Reuben H. Donnelley will generally retain the severance
liabilities of their respective employees who terminated employment prior to the
Distribution Date.
 
     With respect to equity-based plans, the Employee Benefits Agreement
provides that unexercised D&B stock options held by Reuben H. Donnelley
employees as of the Distribution Date will be adjusted to reflect
 
                                       23
<PAGE>   26
 
the Distribution. The number of shares of Reuben H. Donnelley Common Stock
covered by the adjusted stock options will be determined by (i) multiplying the
number of shares of D&B Common Stock covered by the unexercised D&B stock option
by a fraction, the numerator of which is the average of the Daily Average
Trading Prices per share of D&B Common Stock for the five consecutive trading
days immediately preceding the first date on which D&B Common Stock is traded
ex-dividend, and the denominator of which is the average of the Daily Average
Trading Prices per share of Reuben H. Donnelley Common Stock for the five
consecutive trading days starting on the first date on which Reuben H. Donnelley
Common Stock is traded ex-dividend (the "Reuben H. Donnelley Ratio"), and (ii)
rounding down the result to a whole number of shares. The Daily Average Trading
Price of a given stock on a given day means the average of the high and low
trading prices for such stock on such date. The exercise price per share of an
adjusted Reuben H. Donnelley stock option will be determined by multiplying the
exercise price per share of an unexercised D&B stock option by the reciprocal of
the Reuben H. Donnelley Ratio.
 
     Unexercised D&B stock options held by New D&B employees as of the
Distribution Date will be converted into options that are exercisable into
shares of New D&B Common Stock. Specifically, each unexercised D&B stock option
held by a New D&B employee will be cancelled, and such individual will receive a
replacement stock option exercisable into shares of New D&B Common Stock. The
number of shares of New D&B Common Stock covered by the replacement stock option
will be determined by (i) multiplying the number of shares of D&B Common Stock
covered by the cancelled D&B stock option by a fraction, the numerator of which
is the average of the Daily Average Trading Prices per share of D&B Common Stock
for the five consecutive trading days immediately preceding the first date on
which D&B Common Stock is traded ex-dividend, and the denominator of which is
the average of the Daily Average Trading Prices per share of New D&B Common
Stock for the five consecutive trading days starting on the first date on which
New D&B Common Stock is traded regular way (the "New D&B Ratio"), and (ii)
rounding down the result to a whole number of shares. The exercise price per
share of a replacement stock option will be determined by multiplying the
exercise price per share of the cancelled D&B stock option by the reciprocal of
the New D&B Ratio. Except as otherwise provided in the applicable plans, all
other terms of the replacement stock options will remain substantially identical
to the terms of the cancelled D&B stock options. The issuance of the replacement
stock options will not result in a compensation charge to New D&B.
 
     Unexercised D&B stock options held by former employees who terminated
employment on or prior to the Distribution Date will be adjusted in
substantially the same manner as options held by Reuben H. Donnelley employees,
and New D&B will offer such former employees, alternative adjustments or
substitutions, provided such former employees agree to surrender their adjusted
stock options.
 
     All limited stock appreciation rights will be adjusted or converted in
substantially the same manner as the unexercised D&B stock options. See "The
Reuben H. Donnelley Corporation Management and Executive Compensation -- Option
Grants on D&B Common Stock to The Reuben H. Donnelley Corporation Executives in
Last Fiscal Year" and "The New Dun & Bradstreet Corporation Management and
Executive Compensation -- Option Grants on D&B Common Stock to The New Dun &
Bradstreet Corporation Executives in Last Fiscal Year".
 
     D&B restricted stock held by New D&B employees and New D&B restricted stock
credited to New D&B employees as a dividend shall be forfeited and such
individuals shall receive replacement New D&B restricted stock equal to (i) the
number of shares of forfeited New D&B restricted stock plus (ii) the number of
shares of forfeited D&B restricted stock multiplied by the New D&B Ratio and the
reciprocal of the Reuben H. Donnelley Ratio, such replacement New D&B restricted
stock to have the same terms as the D&B restricted stock from which they arose.
 
     If performance targets are met pursuant to the D&B Performance Unit Plan,
Reuben H. Donnelley employees shall receive promptly after the Distribution Date
a number of shares of Reuben H. Donnelley Common Stock equal to (i) the pro
rated target number of performance shares plus (ii) the target number of
performance shares multiplied by the Reuben H. Donnelley Ratio and the
reciprocal of the New D&B Ratio. Outstanding opportunities for New D&B employees
to earn performance shares under the D&B Performance Unit Plan shall be
cancelled and each individual shall receive a replacement opportunity to earn a
number of
 
                                       24
<PAGE>   27
 
New D&B performance shares equal to (i) the target number of D&B performance
shares plus (ii) the target number of D&B performance shares multiplied by the
New D&B Ratio and the reciprocal of the Reuben H. Donnelley Ratio.
 
     The Employee Benefits Agreement also provides that New D&B will generally
retain all employee benefit litigation liabilities that are asserted prior to
the Distribution Date (but not such liabilities that relate to the transferred
retirement and savings plan assets of Reuben H. Donnelley employees). Except as
otherwise provided in the Employee Benefits Agreement, as of the Distribution
Date, Reuben H. Donnelley employees will generally cease participation in D&B
employee benefit plans, and Reuben H. Donnelley will generally recognize, among
other things, their respective employees' past service with D&B under their
respective employee benefit plans. Except as specifically provided therein,
nothing in the Employee Benefits Agreement restricts Reuben H. Donnelley's or
New D&B's ability to amend or terminate any of their respective employee benefit
plans after the Distribution Date.
 
INTELLECTUAL PROPERTY AGREEMENT
 
     D&B and New D&B will enter into an Intellectual Property Agreement (the "IP
Agreement") which provides for the allocation and recognition by and between
these companies of rights under patents, copyrights, software, technology, trade
secrets and certain other intellectual property owned by New D&B and Reuben H.
Donnelley and their respective subsidiaries as of the Distribution Date. See
"The New Dun & Bradstreet Corporation Business -- Intellectual Property" and
"The Reuben H. Donnelley Corporation Business -- Intellectual Property".
 
SHARED TRANSACTION SERVICES AGREEMENT
 
     D&B and New D&B will enter into a Shared Transaction Services Agreement
providing for the orderly continuation, for a transitional period after the
Distribution Date, of certain of the shared transaction and other services (such
as payroll, accounts payable, general accounting and computer processing and
support) currently being provided.
 
DATA SERVICES AGREEMENT
 
     D&B and New D&B will enter into a Data Services Agreement providing for the
orderly continuation, for a transitional period after the Distribution Date, of
certain specified computer processing and related services to be provided by one
party to the other.
 
TRANSITION SERVICES AGREEMENT
 
     D&B and New D&B will enter into a Transition Services Agreement pursuant to
which the respective parties have agreed to certain basic terms governing the
provision by one party to the other of specified pension investment management
services, insurance services or other support services for a transitional period
after the Distribution Date.
 
OVERLAPPING DIRECTORS
 
     After the Distribution Date, there will be individuals on the Boards of
Directors of New D&B and Reuben H. Donnelley who will also serve on the Board of
Directors of the other company.           will serve on the Boards of Directors
of both companies. See "The New Dun & Bradstreet Corporation Management and
Executive Compensation -- Board of Directors" and "The Reuben H. Donnelley
Corporation Management and Executive Compensation -- Board of Directors".
 
                                       25
<PAGE>   28
 
                               DIVIDEND POLICIES
 
     The payment and level of cash dividends by New D&B and Reuben H. Donnelley
after the Distribution will be subject to the discretion of the New D&B Board of
Directors and the Reuben H. Donnelley Board of Directors, respectively. It is
anticipated that New D&B and Reuben H. Donnelley will initially pay dividends
that in total equal the current D&B annualized dividend of $0.88 per share.
However, the payment and level of cash dividends by New D&B and Reuben H.
Donnelley will be based on, and affected by, a number of factors, including the
respective operating results and financial requirements of New D&B and Reuben H.
Donnelley on a stand-alone basis as well as applicable legal and contractual
restrictions. There can be no assurance that any dividends will be declared or
paid after the Distribution.
 
                                       26
<PAGE>   29
 
                      THE NEW DUN & BRADSTREET CORPORATION
                         (ACCOUNTING SUCCESSOR TO D&B)
 
                                 CAPITALIZATION
 
     The following table sets forth the capitalization of D&B as of March 31,
1998, and as adjusted to give effect to the Distribution and the transactions
contemplated thereby. The following data is qualified in its entirety by the
Consolidated Financial Statements of D&B and other information contained
elsewhere in this Information Statement. See "Forward-Looking Statements".
 
<TABLE>
<CAPTION>
                                                              HISTORICAL
                                                              MARCH 31,        AS ADJUSTED FOR
                                                                 1998         THE DISTRIBUTION
                                                              ----------    ---------------------
                                                                 (DOLLAR AMOUNTS IN MILLIONS,
                                                                    EXCEPT PER SHARE DATA)
<S>                                                           <C>           <C>
Cash and Cash Equivalents...................................                            (1)
                                                               -------             -------
Notes Payable...............................................                            (1)
                                                               -------             -------
Minority Interest...........................................
                                                               -------             -------
Preferred Stock, authorized -- 10,000,000 shares
  $1.00 par value per share -- historical
  $0.01 par value per share -- adjusted.....................                            (2)
Series Common Stock, authorized -- 10,000,000 shares
  $0.01 par value per share -- adjusted.....................                            (2)
Common Stock, authorized -- 400,000,000 shares
  $1.00 par value per share, 188,420,996 shares
     issued -- historical
  $0.01 par value per share, 170,567,344 shares
     issued -- adjusted.....................................                            (2)
Capital Surplus.............................................                            (2)
Retained Earnings...........................................                            (1)(2)(3)
Treasury Stock, at cost, 17,853,652 shares -- historical....                            (2)
Cumulative Translation Adjustment...........................
Minimum Pension Liability...................................
                                                               -------             -------
     Total Equity...........................................
                                                               -------             -------
          Total Capitalization..............................
                                                               =======             =======
</TABLE>
 
- ---------------
(1) In connection with the Distribution, D&B will borrow approximately $500
    million. A portion of the proceeds of this borrowing will be used to repay
    existing indebtedness of D&B. This approximately $500 million of debt will
    be an obligation of Reuben H. Donnelley after the Distribution. The adjusted
    balance represents a reduction in commercial paper outstanding as of March
    31, 1998 of $       million with the remaining proceeds of $     million
    reflected as an increase to cash and cash equivalents.
 
(2) To reflect the recapitalization of New D&B in connection with the
    Distribution, including the elimination of treasury stock which shares will
    be treasury shares of Reuben H. Donnelley, the adjustment of the par value
    of the Preferred and Common Stock to $0.01 per share and the authorization
    of Series Common Stock.
 
(3) To reflect the dividend (for accounting purposes only) of the net assets of
    the Reuben H. Donnelley Business in connection with the Distribution.
 
                                       27
<PAGE>   30
 
                      THE NEW DUN & BRADSTREET CORPORATION
                         (ACCOUNTING SUCCESSOR TO D&B)
 
                            SELECTED FINANCIAL DATA
 
     The following data is qualified in its entirety by the Consolidated
Financial Statements of D&B and other information contained elsewhere in this
Information Statement. The financial data as of and for each of the years in the
five year period ended December 31, 1997 have been derived from the audited
financial statements of D&B, which financial statements as of December 31, 1996
and 1997 and for each of the years in the three year period ended December 31,
1997 are contained elsewhere in this Information Statement. The financial data
as of March 31, 1998 and for the three months ended March 31, 1997 and 1998 have
been derived from the unaudited interim financial statements of D&B contained
elsewhere in this Information Statement. Due to the relative significance of the
New D&B Business to D&B, the transaction will be accounted for as a reverse
spin-off, and as such, the New D&B Business has been classified as a continuing
operation and the Reuben H. Donnelley Business has been classified as a
discontinued operation. See "The Distribution -- Form of Transaction; Basis of
Presentation". The following financial data should also be read in conjunction
with the information set forth under "The New Dun & Bradstreet Corporation
(Accounting Successor to D&B) Consolidated Pro Forma Condensed Financial
Statements" and "The New Dun & Bradstreet Corporation (Accounting Successor to
D&B) Management's Discussion and Analysis of Financial Condition and Results of
Operations" and D&B's Consolidated Financial Statements and Notes thereto
appearing elsewhere in this Information Statement.
<TABLE>
<CAPTION>
 
                                               FOR THE YEAR ENDED DECEMBER 31,
                             -------------------------------------------------------------------
                                                  HISTORICAL                        PRO FORMA(1)
                             ----------------------------------------------------   ------------
                               1993       1994       1995       1996       1997         1997
                             --------   --------   --------   --------   --------   ------------
                                        (AMOUNTS IN MILLIONS, EXCEPT PER SHARE DATA)
<S>                          <C>        <C>        <C>        <C>        <C>        <C>
RESULTS OF OPERATIONS:
  Operating Revenues.......  $1,676.3   $1,684.8   $1,734.5   $1,781.7   $1,811.0     $1,811.0
  Costs and Expenses(2)....   1,513.7    1,337.9    1,522.2    1,725.1    1,407.3      1,407.3
                             --------   --------   --------   --------   --------     --------
  Operating Income.........     162.6      346.9      212.3       56.6      403.7        403.7
  Non-Operating (Expense)
    Income -- Net..........       1.6      (35.1)     (68.0)     (71.2)     (71.3)       (38.4)
                             --------   --------   --------   --------   --------     --------
  Income from Continuing
    Operations before
    Provision for Income
    Taxes..................     164.2      311.8      144.3      (14.6)     332.4        365.3
  Provision for Income
    Taxes..................      50.4      110.3       49.4      102.1      113.4        126.9
                             --------   --------   --------   --------   --------     --------
  Income (Loss) from:
    Continuing
      Operations...........     113.8      201.5       94.9     (116.7)     219.0        238.4
                                                                                      ========
    Discontinued
      Operations, Net of
      Income Taxes(3)......     166.4      428.0      225.9       72.3       92.0
                             --------   --------   --------   --------   --------
  Income (Loss) before
    Cumulative Effect of
    Accounting Changes.....     280.2      629.5      320.8      (44.4)     311.0
  Cumulative Effect of
    Accounting Changes, Net
    of Income Tax
    Benefit(4).............    (242.1)        --         --         --     (150.6)
                             --------   --------   --------   --------   --------
  Net Income (Loss)........  $   38.1   $  629.5   $  320.8   $  (44.4)  $  160.4
                             ========   ========   ========   ========   ========
BASIC EARNINGS (LOSS) PER
  SHARE OF COMMON STOCK:
  Continuing Operations....  $   0.65   $   1.18   $   0.56   $  (0.69)  $   1.28     $   1.40
                                                                                      ========
  Discontinued
    Operations.............      0.94       2.52       1.33       0.43       0.54
                             --------   --------   --------   --------   --------
  Before Cumulative Effect
    of Accounting
    Changes................      1.59       3.70       1.89      (0.26)      1.82
  Cumulative Effect of
    Accounting Changes, Net
    of Income Tax
    Benefit(4).............     (1.36)        --         --         --      (0.88)
                             --------   --------   --------   --------   --------
Basic Earnings (Loss) Per
  Share of Common Stock....  $   0.23   $   3.70   $   1.89   $  (0.26)  $   0.94
                             ========   ========   ========   ========   ========
 
<CAPTION>
                                    FOR THE THREE MONTHS
                                      ENDED MARCH 31,
                             ----------------------------------
                                 HISTORICAL        PRO FORMA(1)
                             -------------------   ------------
                               1997       1998         1998
                             --------   --------   ------------
                             (AMOUNTS IN MILLIONS, EXCEPT PER SHARE DATA)
<S>                          <C>        <C>        <C>
RESULTS OF OPERATIONS:
  Operating Revenues.......
  Costs and Expenses(2)....
  Operating Income.........
  Non-Operating (Expense)
    Income -- Net..........
  Income from Continuing
    Operations before
    Provision for Income
    Taxes..................
  Provision for Income
    Taxes..................
  Income (Loss) from:
    Continuing
      Operations...........
    Discontinued
      Operations, Net of
      Income Taxes(3)......
  Income (Loss) before
    Cumulative Effect of
    Accounting Changes.....
  Cumulative Effect of
    Accounting Changes, Net
    of Income Tax
    Benefit(4).............
  Net Income (Loss)........
BASIC EARNINGS (LOSS) PER
  SHARE OF COMMON STOCK:
  Continuing Operations....
  Discontinued
    Operations.............
  Before Cumulative Effect
    of Accounting
    Changes................
  Cumulative Effect of
    Accounting Changes, Net
    of Income Tax
    Benefit(4).............
Basic Earnings (Loss) Per
  Share of Common Stock....
</TABLE>
 
                                       28
<PAGE>   31
<TABLE>
<CAPTION>
 
                                               FOR THE YEAR ENDED DECEMBER 31,
                             -------------------------------------------------------------------
                                                  HISTORICAL                        PRO FORMA(1)
                             ----------------------------------------------------   ------------
                               1993       1994       1995       1996       1997         1997
                             --------   --------   --------   --------   --------   ------------
                                        (AMOUNTS IN MILLIONS, EXCEPT PER SHARE DATA)
<S>                          <C>        <C>        <C>        <C>        <C>        <C>
DILUTED EARNINGS (LOSS) PER
  SHARE OF COMMON STOCK:
  Continuing Operations....  $   0.64   $   1.17   $   0.55   $  (0.68)  $   1.27     $   1.38
                                                                                      ========
  Discontinued
    Operations.............      0.93       2.50       1.32       0.42       0.53
                             --------   --------   --------   --------   --------
  Before Cumulative Effect
    of Accounting
    Changes................      1.57       3.67       1.87      (0.26)      1.80
  Cumulative Effect of
    Accounting Changes, Net
    of Income Tax
    Benefit(4).............     (1.35)        --         --         --      (0.87)
                             --------   --------   --------   --------   --------
Diluted Earnings (Loss) Per
  Share of Common Stock....  $   0.22   $   3.67   $   1.87   $  (0.26)  $   0.93
                             ========   ========   ========   ========   ========
OTHER DATA:
Dividends Per Share........  $   2.40   $   2.56   $   2.63   $   1.82   $   0.88
Dividends Paid.............  $  423.0   $  435.2   $  446.1   $  310.8   $  150.6
Weighted Average Number of
  Shares Outstanding --
  Basic....................     177.2      169.9      169.5      170.0      170.8        170.8
  Diluted..................     179.1      171.7      171.6      171.6      172.6        172.6
 
<CAPTION>
                                    FOR THE THREE MONTHS
                                      ENDED MARCH 31,
                             ----------------------------------
                                 HISTORICAL        PRO FORMA(1)
                             -------------------   ------------
                               1997       1998         1998
                             --------   --------   ------------
                             (AMOUNTS IN MILLIONS, EXCEPT PER SHARE DATA)
<S>                          <C>        <C>        <C>
DILUTED EARNINGS (LOSS) PER
  SHARE OF COMMON STOCK:
  Continuing Operations....
  Discontinued
    Operations.............
  Before Cumulative Effect
    of Accounting
    Changes................
  Cumulative Effect of
    Accounting Changes, Net
    of Income Tax
    Benefit(4).............
Diluted Earnings (Loss) Per
  Share of Common Stock....
OTHER DATA:
Dividends Per Share........
Dividends Paid.............
Weighted Average Number of
  Shares Outstanding --
  Basic....................
  Diluted..................
</TABLE>
<TABLE>
<CAPTION>
                                                    AS OF DECEMBER 31,
                            -------------------------------------------------------------------
                                                 HISTORICAL                        PRO FORMA(1)
                            ----------------------------------------------------   ------------
                              1993       1994       1995       1996       1997         1997
                            --------   --------   --------   --------   --------   ------------
                                                   (AMOUNTS IN MILLIONS)
<S>                         <C>        <C>        <C>        <C>        <C>        <C>            <C>
BALANCE SHEET:
  Total Assets(5).........  $3,558.7   $3,743.2   $3,628.5   $2,209.0   $2,086.0     $1,867.9
  Shareholders' Equity....  $1,111.3   $1,318.6   $1,182.5   $ (431.7)  $ (490.2)    $ (286.7)
 
<CAPTION>
                                 AS OF MARCH 31,
                            -------------------------
                            HISTORICAL   PRO FORMA(1)
                            ----------   ------------
                               1998          1998
                            ----------   ------------
                              (AMOUNTS IN MILLIONS)
<S>                         <C>          <C>
BALANCE SHEET:
  Total Assets(5).........
  Shareholders' Equity....
</TABLE>
 
- ---------------
(1) See "The New Dun & Bradstreet Corporation (Accounting Successor to D&B)
    Consolidated Pro Forma Condensed Financial Statements".
 
(2) 1993 included restructuring expense of $158.8 million partially offset by
    gains of $13.6 million for the redemption of preferred shares received from
    the 1991 sale of Donnelley Marketing, $9.5 million on the sale of Donnelley
    Marketing and $8.9 million for the redemption of notes related to the 1992
    sale of Datastream International. 1994 included restructuring expense and a
    non-recurring charge of $66.7 million partially offset by a gain on the sale
    of DunsNet of $36.0 million. 1995 included a fourth-quarter non-recurring
    charge of $188.5 million partially offset by gains of $90.0 million and
    $28.0 million for the sale of Interactive Data Corporation and warrants
    received in connection with the sale of Donnelley Marketing, respectively.
    1996 included one-time charges of $161.2 million for reorganization costs
    and the loss on the sale of American Credit Indemnity of $68.2 million.
 
(3) Income taxes on discontinued operations were $109.0 million, $139.4 million,
    $73.4 million, $145.1 million and $52.2 million in 1993, 1994, 1995, 1996
    and 1997, respectively.
 
(4) 1993 included the impact of $127.1 million or $.72 per share basic and $.71
    per share diluted for the adoption of SFAS No. 112 and $115.0 million or
    $.64 per share (basic and diluted) for the adoption of SFAS No. 106. 1997
    included the impact of a change in revenue recognition policies (see Note 1
    to the D&B Consolidated Financial Statements).
 
(5) Includes net assets of discontinued operations of $1,626.0 million, $1,809.3
    million, $1,652.2 million, $430.6 million and $296.5 million as of December
    31, 1993, 1994, 1995, 1996 and 1997, respectively. 1993, 1994 and 1995 net
    assets of discontinued operations included the net assets of Cognizant
    Corporation and ACNielsen Corporation of $1,186.4 million, $1,342.3 million
    and $1,207.3 million, respectively.
 
                                       29
<PAGE>   32
 
                      THE NEW DUN & BRADSTREET CORPORATION
                         (ACCOUNTING SUCCESSOR TO D&B)
 
             CONSOLIDATED PRO FORMA CONDENSED FINANCIAL STATEMENTS
 
     The following unaudited consolidated pro forma condensed financial
statements have been prepared giving effect to the Distribution as if it
occurred on December 31, 1997 for the pro forma condensed balance sheet and
January 1, 1997 for the pro forma condensed statements of operations. The pro
forma condensed balance sheet and statements of operations set forth below do
not purport to represent what New D&B's financial position actually would have
been had the Distribution occurred on the date indicated or to project New D&B's
operating results for any future period. The pro forma adjustments are based
upon available information and certain assumptions that D&B management believes
are reasonable. The consolidated pro forma condensed financial statements set
forth below should be read in conjunction with, and are qualified in their
entirety by, the information under "The New Dun & Bradstreet Corporation
(Accounting Successor to D&B) Selected Financial Data" and "The New Dun &
Bradstreet Corporation (Accounting Successor to D&B) Management's Discussion and
Analysis of Financial Condition and Results of Operations" and in the D&B
Consolidated Financial Statements and Notes thereto included elsewhere in this
Information Statement.
 
                                       30
<PAGE>   33
 
                      THE NEW DUN & BRADSTREET CORPORATION
                         (ACCOUNTING SUCCESSOR TO D&B)
 
            CONSOLIDATED PRO FORMA CONDENSED STATEMENT OF OPERATIONS
 
<TABLE>
<CAPTION>
                                                                 FOR THE YEAR ENDED DECEMBER 31, 1997
                                                             --------------------------------------------
                                                              HISTORICAL      ADJUSTMENTS      PRO FORMA
                                                             ------------    -------------    -----------
                                                             (AMOUNTS IN MILLIONS, EXCEPT PER SHARE DATA)
<S>                                                          <C>             <C>              <C>
OPERATING REVENUES.........................................    $1,811.0                         $1,811.0
                                                               --------                         --------
Operating Costs............................................       487.0                            487.0
Selling and Administrative Expenses........................       788.4                            788.4
Depreciation and Amortization..............................       131.9                            131.9
                                                               --------                         --------
OPERATING INCOME...........................................       403.7                            403.7
                                                               --------                         --------
Interest Income............................................         1.8                              1.8
Interest Expense...........................................       (53.4)         $32.9(A)          (20.5)
Other Expense -- Net.......................................       (19.7)                           (19.7)
                                                               --------          -----          --------
Non-Operating Expense -- Net...............................       (71.3)          32.9(A)          (38.4)
                                                               --------          -----          --------
Income from Continuing Operations before Provision for
  Income Taxes.............................................       332.4           32.9             365.3
Provision for Income Taxes.................................       113.4           13.5(B)          126.9
                                                               --------          -----          --------
INCOME FROM CONTINUING OPERATIONS..........................    $  219.0          $19.4          $  238.4
                                                               ========          =====          ========
EARNINGS PER SHARE OF COMMON STOCK FROM CONTINUING
  OPERATIONS:
  Basic....................................................    $   1.28                         $   1.40
  Diluted..................................................    $   1.27                         $   1.38
WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING:
  Basic....................................................       170.8                            170.8
  Diluted..................................................       172.6                            172.6
</TABLE>
 
- ---------------
(A) In connection with the Distribution, D&B will borrow approximately $500
    million. A portion of the proceeds of this borrowing will be used to repay
    existing indebtedness of D&B. This approximately $500 million of debt will
    be the obligation of Reuben H. Donnelley after the Distribution. The
    adjustment represents the reduction in actual interest expense on debt
    outstanding during the year, up to a maximum of $500 million, assuming the
    debt was repaid as of January 1, 1997.
 
(B) To reflect the tax effect of the pro forma adjustment at the statutory tax
    rate.
 
                                       31
<PAGE>   34
 
                      THE NEW DUN & BRADSTREET CORPORATION
                         (ACCOUNTING SUCCESSOR TO D&B)
 
            CONSOLIDATED PRO FORMA CONDENSED STATEMENT OF OPERATIONS
 
<TABLE>
<CAPTION>
                                                             FOR THE THREE MONTHS ENDED MARCH 31, 1998
                                                           ----------------------------------------------
                                                            HISTORICAL       ADJUSTMENTS       PRO FORMA
                                                           ------------     -------------     -----------
                                                            (AMOUNTS IN MILLIONS, EXCEPT PER SHARE DATA)
<S>                                                        <C>              <C>               <C>
OPERATING REVENUES.......................................
Operating Costs..........................................
Selling and Administrative Expenses......................
Depreciation and Amortization............................
OPERATING INCOME.........................................
Interest Income..........................................
Interest Expense.........................................                            (A)
Other Expense -- Net.....................................
Non-Operating Expense -- Net.............................                            (A)
Income from Continuing Operations before Provision for
  Income Taxes...........................................
Provision for Income Taxes...............................                            (B)
INCOME FROM CONTINUING OPERATIONS........................
EARNINGS PER SHARE OF COMMON STOCK FROM CONTINUING
  OPERATIONS:
  Basic..................................................
  Diluted................................................
WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING:
  Basic..................................................
  Diluted................................................
</TABLE>
 
- ---------------
(A) In connection with the Distribution, D&B will borrow approximately $500
    million. A portion of the proceeds of this borrowing will be used to repay
    existing indebtedness of D&B. This approximately $500 million of debt will
    be the obligation of Reuben H. Donnelley after the Distribution. The
    adjustment represents the reduction in actual interest expense on debt
    outstanding during the period, up to a maximum of $500 million, assuming the
    debt was repaid as of January 1, 1997.
 
(B) To reflect the tax effect of the pro forma adjustment at the statutory tax
    rate.
 
                                       32
<PAGE>   35
 
                      THE NEW DUN & BRADSTREET CORPORATION
                         (ACCOUNTING SUCCESSOR TO D&B)
 
                 CONSOLIDATED PRO FORMA CONDENSED BALANCE SHEET
 
<TABLE>
<CAPTION>
                                                                       AS OF DECEMBER 31, 1997
                                                             --------------------------------------------
                                                              HISTORICAL      ADJUSTMENTS      PRO FORMA
                                                             ------------    -------------    -----------
                                                             (DOLLARS IN MILLIONS, EXCEPT PER SHARE DATA)
<S>                                                          <C>             <C>              <C>
ASSETS:
Cash and Cash Equivalents..................................    $   81.8         $  78.4(A)      $  160.2
Other Current Assets.......................................       723.7                            723.7
                                                               --------         -------         --------
          Total Current Assets.............................       805.5            78.4            883.9
Non-Current Assets.........................................       984.0                            984.0
Net Assets of Discontinued Operations......................       296.5          (296.5)(B)           --
                                                               --------         -------         --------
Total Assets...............................................    $2,086.0         $(218.1)        $1,867.9
                                                               ========         =======         ========
LIABILITIES AND SHAREHOLDERS' EQUITY:
Notes Payable..............................................    $  451.5         $(421.6)(A)     $   29.9
Accrued and Other Current Liabilities......................     1,045.5                          1,045.5
                                                               --------         -------         --------
          Total Current Liabilities........................     1,497.0          (421.6)         1,075.4
Long-term Liabilities......................................       777.3                            777.3
Minority Interest..........................................       301.9                            301.9
Shareholders' Equity:
Preferred Stock -- authorized -- 10,000,000 shares
  $1.00 par value per share -- historical
  $0.01 par value per share -- pro forma
Series Common Stock, authorized -- 10,000,000 shares $0.01
  par value per share -- pro forma
Common Stock authorized -- 400,000,000 shares
  $1.00 par value per share, 188,420,996 shares
     issued -- historical
  $0.01 par value per share, 170,567,344 shares
     issued -- pro forma...................................       188.4           (17.9)(C)          1.7
                                                                                 (168.8)(D)
Capital Surplus............................................        80.2           168.8(D)         249.0
Retained Earnings (Deficit)................................       405.2           500.0(A)        (337.4)
                                                                                 (296.5)(B)
                                                                                 (946.1)(C)
Treasury Stock, at cost, 17,853,652 shares -- historical...      (964.0)          964.0(C)            --
Cumulative Translation Adjustment..........................      (162.6)                          (162.6)
Minimum Pension Liability Adjustment.......................       (37.4)                           (37.4)
                                                               --------         -------         --------
          Total Shareholders' Equity.......................      (490.2)          203.5           (286.7)
                                                               --------         -------         --------
          Total Liabilities and Shareholders' Equity.......    $2,086.0         $(218.1)        $1,867.9
                                                               ========         =======         ========
</TABLE>
 
- ---------------
(A) In connection with the Distribution, D&B will borrow approximately $500
    million. A portion of the proceeds of this borrowing will be used to repay
    existing indebtedness. This approximately $500 million of debt will be the
    obligation of Reuben H. Donnelley after the Distribution. The adjustment
    represents the reduction in commercial paper outstanding as of December 31,
    1997 of $421.6 million with the remaining proceeds of $78.4 million
    reflected as an increase to cash and cash equivalents.
 
(B) To reflect (for accounting purposes only) the dividend of the net assets of
    the Reuben H. Donnelley Business in connection with the Distribution.
 
(C) To reflect the elimination of treasury stock which shares will be treasury
    shares of Reuben H. Donnelley after the Distribution.
 
(D) To reflect the adjustment of the par value of the Common Stock to $0.01 per
    share.
 
                                       33
<PAGE>   36
 
                      THE NEW DUN & BRADSTREET CORPORATION
                         (ACCOUNTING SUCCESSOR TO D&B)
 
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
     As described under "The Distribution -- Form of Transaction; Basis of
Presentation", for financial reporting purposes, New D&B will be treated as the
"accounting successor" to D&B. Therefore, the historical financial information
for New D&B included herein and management's discussion and analysis thereof set
forth below are those of D&B, with the Reuben H. Donnelley Business treated as a
discontinued operation.
 
OVERVIEW
 
     On December 17, 1997, the Board of Directors of D&B announced a plan to
separate into two publicly traded companies -- New D&B and Reuben H. Donnelley.
The separation of the two companies will be accomplished through a tax-free
dividend to D&B's stockholders of New D&B Common Stock, which will represent a
continuing interest in businesses to be conducted by New D&B. After the
Distribution, D&B's only business will be the Reuben H. Donnelley Business, and
the shares of D&B Common Stock held by D&B stockholders will represent a
continuing ownership interest only in that business. At the time of the
Distribution, D&B will change its name to "The Reuben H. Donnelley Corporation"
(and therefore from and after the Distribution, D&B Common Stock will be "Reuben
H. Donnelley Common Stock"), and New D&B will change its name to "The Dun &
Bradstreet Corporation". D&B has received a ruling from the Internal Revenue
Service to the effect that the Distribution will be tax-free for Federal income
tax purposes. New D&B will consist of D&B Inc. and Moody's.
 
     On November 1, 1996, D&B reorganized into three publicly traded independent
companies by spinning off through a tax-free distribution (the "1996
Distribution") two new companies, (1) Cognizant and (2) ACNielsen, to
shareholders. In conjunction with the 1996 Distribution, D&B also disposed of
Dun & Bradstreet Software ("DBS") and NCH Promotional Services ("NCH"). After
the transaction was completed, D&B's continuing operations consisted of D&B
Inc., Moody's and the Reuben H. Donnelley Business. For purposes of effecting
the 1996 Distribution and governing certain of the ongoing relationships among
D&B, Cognizant and ACNielsen after the 1996 Distribution and to provide for an
orderly transition, D&B, Cognizant and ACNielsen entered into various
agreements, as described in Note 2 to D&B's consolidated financial statements.
 
     Pursuant to Accounting Principles Board Opinion ("APB") No. 30, "Reporting
the Results of Operations -- Reporting the Effects of Disposal of a Segment of a
Business, and Extraordinary, Unusual and Infrequently Occurring Events and
Transactions," the consolidated financial statements of D&B have been
reclassified to reflect both the Distribution and the 1996 Distribution.
Accordingly, revenues, costs and expenses and cash flows of Reuben H. Donnelley,
Cognizant, ACNielsen, DBS and NCH have been excluded from the respective
captions in the Consolidated Statements of Operations and Consolidated
Statements of Cash Flows. The net operating results of these entities have been
reported, net of applicable income taxes, as "Income (Loss) from Discontinued
Operations," and the net cash flows of these entities have been reported as "Net
Cash (Used In) Provided by Discontinued Operations". The assets and liabilities
of the Reuben H. Donnelley Business have been excluded from the respective
captions in the Consolidated Balance Sheets and have been reported as "Net
Assets of Discontinued Operations".
 
RESULTS OF OPERATIONS
 
  Three months ended March 31, 1998 Compared with Three months ended March 31,
1997
 
     [To come]
 
  Year ended December 31, 1997 Compared with Year ended December 31 1996
 
     D&B's basic earnings per share from continuing operations were $1.28 in
1997, up $1.97 from a loss of $.69 per share reported in 1996. On a diluted
basis, D&B reported earnings per share from continuing operations of $1.27 per
share compared with a loss of $.68 per share reported in 1996. The 1996 loss
included all corporate overhead expenses associated with D&B prior to the 1996
Distribution and certain transaction-
 
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<PAGE>   37
 
related expenses. D&B's basic earnings per share in 1997 were $.94, up $1.20
from a loss of $.26 per share reported in 1996. On a diluted basis, D&B reported
earnings per share of $.93 compared with a loss of $.26 in 1996. The 1997
results include a one-time, non-cash charge for the cumulative effect of
accounting changes ($.88 per share basic, $.87 per share diluted), with respect
to certain of D&B's revenue recognition methods. Effective January 1, 1997, D&B
changed its revenue recognition method for its Credit Information Services
business and changed certain of its revenue recognition methods in the Marketing
Information Services, Receivables Management Services and Moody's businesses. In
accordance with APB No. 20, "Accounting Changes," the cumulative effect of these
accounting changes resulted in a pre-tax non-cash charge of $254.7 million
($150.6 million after-tax).
 
     Operating revenues grew 1.6% to $1,811.0 million from $1,781.7 million in
1996. Excluding the results of American Credit Indemnity ("ACI"), which was
divested in 1996, revenue growth would have increased 5.4% from 1996. Moody's
reported revenues of $457.4 million in 1997, up 18.7% from 1996, driven by gains
in corporate bonds, increased coverage in the mortgage-backed market and
continued expansion outside the U.S. Corporate bonds displayed strong volume
growth, especially in the high-yield market, where volumes were 30% above the
prior year. D&B Inc.'s 1997 revenues were up 1.7% to $1,353.6 million. D&B U.S.
revenues were up 6.4%, including increases in Marketing Information Services of
14.3% and Receivables Management Services of 9.9%. D&B Europe's 1997 revenues of
$426.1 million were 4.3% lower than 1996, resulting from the increased strength
of the U.S. dollar. Excluding the impact of foreign exchange, D&B Europe would
have reported a 4.0% increase in revenues. Other D&B regions reported an 8.8%
decrease in operating revenues to $93.8 million from $102.8 million, primarily
as a result of phasing out certain unprofitable operations in Latin America.
 
     Operating income in 1997 of $403.7 million increased $347.1 million from
$56.6 million in 1996. 1996 operating income included $161.2 million in
transaction costs incurred in conjunction with D&B's 1996 Distribution and a
$68.2 million loss attributable to the sale of ACI. Excluding these
non-recurring items, 1997 operating income would have been up 41.2% from $286.0
million in 1996. Operating income growth reflected strong growth at Moody's and
growth in D&B U.S., partially offset by declines in the international operations
of D&B Inc.
 
     1997 operating costs and selling and administrative expenses increased by
3.7% to $1,226.6 million, excluding corporate expenses in each year, since 1996
included costs associated with the corporate structure prior to the 1996
Distribution.
 
     Non-operating expense-net of $71.3 million in 1997, which primarily
included interest expense on notes payable, and minority interest costs
(included in other expense-net), was essentially unchanged compared with 1996.
Interest expense in 1997, included a $3.2 million charge to mark-to-market
certain interest rate swaps and a $2.9 million charge as a result of interest
rate swap cancellations. These charges were offset by lower financing costs in
1997.
 
     In 1997, D&B's effective tax rate from continuing operations was 34.1%. Due
to tax implications of the 1996 Distribution, discussed below, the 1996
effective tax rate was 698.4%. The underlying effective tax rate, excluding
these one-time items for 1996, was approximately 34%.
 
     Income from discontinued operations, net of income taxes, was $92.0 million
in 1997 and $230.5 million in 1996. Operating results of the Reuben H. Donnelley
Business comprised the income from discontinued operations in 1997, while 1996
includes operating results of the Reuben H. Donnelley Business and NCH for the
full year and Cognizant, ACNielsen and DBS for the ten months ended October 31,
1996. The Reuben H. Donnelley Business operating income included a gain on the
sale of the East Coast proprietary operations of the Reuben H. Donnelley
Business ("P-East") of $9.4 million in 1997 and a loss on the sale of the West
Coast proprietary operations of the Reuben H. Donnelley Business ("P-West") of
$28.5 million in 1996. Also recorded in 1996 was a loss on the disposition of
DBS of $220.6 million ($158.2 million after-tax). Additionally, D&B sold NCH in
the fourth quarter of 1996. No gain or loss resulted from the sale.
 
  Year ended December 31, 1996 Compared with Year ended December 1995
 
     D&B incurred a loss from continuing operations in 1996 of $116.7 million,
or $.69 basic earnings per share ($.68 diluted earnings per share) compared with
earnings of $94.9 million, or $.56 basic earnings per
 
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<PAGE>   38
 
share ($.55 diluted earnings per share) in 1995. 1996 results included all
corporate overhead expenses associated with D&B prior to the 1996 Distribution
and certain transaction-related expenses. 1995 results included certain
non-recurring charges and gains.
 
     Operating revenues from continuing operations for the year ended December
31, 1996 grew 2.7% to $1,781.7 million from $1,734.5 million in 1995. Excluding
the results of divested businesses, revenue growth would have increased 6.6%
from 1995. Moody's reported revenues of $385.3 million in 1996, up 16.9% from
1995, driven by strong corporate and municipal bond market volumes during the
year. D&B Inc.'s 1996 revenues were up 4.0% to $1,331.5 million. D&B U.S.
revenues were up 4.0%, including increases in Marketing Information Services of
9.7% and Receivables Management Services of 12.2%. D&B Europe and other D&B
regions were up 3.1% and 7.8%, respectively.
 
     Operating income in 1996 of $56.6 million decreased from $212.3 million in
the prior year. Included in operating income in 1996 was $161.2 million in
transaction costs incurred in connection with D&B's 1996 Distribution. These
costs included $75.0 million for professional and consulting fees and $86.2
million primarily for settlement of executive compensation plans and retention
bonuses. Also included in 1996 operating income was the $68.2 million loss
incurred as a result of the sale of ACI in October of 1996. 1995 operating costs
included gains on both the sales of Interactive Data Corporation ("IDC") of
$90.0 million and warrants received in connection with the previous divestiture
of Donnelley Marketing of $28.0 million, offset by a non-recurring charge of
$188.5 million recorded in the fourth quarter of 1995. This charge primarily
reflected an impairment loss in connection with the adoption of the provisions
of Statement of Financial Accounting Standards ("SFAS") No. 121, "Accounting for
the Impairment of Long-Lived Assets and for Long-Lived Assets to be Disposed Of"
($93.7 million), a provision for postemployment benefits ($56.3 million) under
D&B's severance plan, an accrual for contractual obligations that have no future
economic benefits and for penalties to cancel certain contracts ($19.8 million)
and other asset revaluations ($18.7 million).
 
     Operating costs and selling and administrative expenses, excluding the
effects of divestitures, transaction costs associated with the 1996 Distribution
and the fourth-quarter non-recurring charge, increased 8.6% in 1996 compared
with 1995. The increase reflects D&B's investments in new products and services.
 
     D&B reported 1996 non-operating expense-net of $71.2 million compared with
non-operating expense-net of $68.0 million in 1995. The increase was
attributable, in part, to lower interest income earned due to the high cash
requirements of the 1996 Distribution and the sale of ACI, which held $111.5
million of marketable securities at the date of the sale.
 
     Despite a loss from continuing operations, the provision for income taxes
was $102.1 million in 1996. D&B's effective tax rate was 698.4% in 1996 and
34.2% in 1995. In 1996, the higher effective tax rate primarily reflected the
non-deductibility of certain transaction costs, lower tax benefits on losses
from divested businesses and certain foreign taxes incurred in connection with
the 1996 Distribution. The underlying effective tax rate, excluding these
one-time items for 1996, was approximately 34%.
 
     Income from discontinued operations, net of income taxes, was $230.5
million in 1996 compared with $225.9 million in the prior year. 1996 includes
the operating results of the Reuben H. Donnelley Business and NCH for the full
year and Cognizant, ACNielsen and DBS for the ten months ended October 31, 1996,
while 1995 includes the operating results of all of those entities for the full
year. The Reuben H. Donnelley Business' 1996 results include a loss on the
disposition of P-West of $28.5 million. D&B also reported a loss on the
disposition of DBS, which was completed in the fourth quarter of 1996, of $220.6
million ($158.2 million after tax). Additionally, D&B sold NCH in the fourth
quarter of 1996, with no resulting gain or loss recorded on the disposition. The
1995 results were affected by the fourth-quarter non-recurring charge of $206.3
million after tax.
 
ADOPTION OF STATEMENTS OF FINANCIAL ACCOUNTING STANDARDS
 
     In February 1997, the Financial Accounting Standards Board ("FASB") issued
SFAS No. 128, "Earnings per Share" ("SFAS No. 128"), which simplifies existing
computational guidelines, revises disclosure requirements and increases the
comparability of earnings per share data on an international basis. D&B adopted
the statement in 1997, which required restatement of all prior-period per share
data presented.
 
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<PAGE>   39
 
     In June 1997, the FASB issued SFAS No. 130, "Reporting Comprehensive
Income" ("SFAS No. 130"), which establishes standards for reporting and
displaying comprehensive income and its components in a full set of
general-purpose financial statements. This statement is effective for fiscal
years beginning after December 15,1997, and requires reclassification of
prior-period financial statements. D&B is currently considering the various
presentation options of SFAS No. 130.
 
     Also in June 1997, the FASB issued SFAS No. 131, "Disclosures about
Segments of an Enterprise and Related Information" ("SFAS No. 131"), which
revises disclosure requirements about operating segments and establishes
standards for related disclosures about products and services, geographic areas
and major customers. SFAS No. 131 requires that public business enterprises
report financial and descriptive information about their reportable operating
segments. The statement is effective for fiscal years beginning after December
15, 1997, and requires restatement of prior years in the initial year of
application. SFAS No. 131 is expected to affect D&B's segment disclosures, but
will not affect D&B's results of operations, financial position or cash flows.
D&B is in the process of evaluating the disclosure requirements.
 
NON-U.S. OPERATING AND MONETARY ASSETS
 
     D&B has operations in 38 countries. D&B's non-U.S. operations generated
approximately 32% of total revenues, including approximately 26% from European
operations. Thirty-eight percent of D&B's assets are located outside the U.S.,
and no one country had a significant concentration of cash.
 
     At December 31, 1997, D&B had approximately $117 million in forward foreign
exchange contracts outstanding, with various expiration dates through March 1998
(see Note 5 to D&B's consolidated financial statements).
 
MARKET RISK SENSITIVE INSTRUMENTS
 
     D&B funds its operations primarily through its commercial paper program and
other short-term bank lines of credit. As D&B operates in 38 countries, D&B is
exposed to market risk from changes in interest rates and foreign exchange rates
which could affect its results of operations and financial condition. In order
to reduce the risk from fluctuations in interest rates and foreign currencies,
D&B uses interest rate swap agreements and forward foreign exchange contracts.
These derivative financial instruments are viewed by D&B as risk management
tools that are entered into for hedging purposes only. D&B does not use
derivative financial instruments for trading or speculative purposes.
 
     D&B also has investments in fixed income marketable securities.
Consequently, D&B is exposed to fluctuations in rates on these marketable
securities. Market risk associated with investments in marketable securities is
immaterial and has been excluded from the sensitivity discussions.
 
     A discussion of D&B's accounting policies for derivative financial
instruments is included in the Summary of Significant Accounting Policies in
Note 1 to D&B's consolidated financial statements, and further disclosure
relating to financial instruments is included in Note 5 -- Financial Instruments
with Off-Balance Sheet Risks.
 
     The following analysis presents the sensitivity of the fair value of D&B's
market risk sensitive instruments to changes in market rates and prices.
 
  Interest Rate Risk
 
     D&B is exposed to market risk through its commercial paper program, where
it borrows at prevailing short-term commercial paper rates, and through its
variable-rate short-term bank borrowings.
 
     D&B enters into interest rate swap agreements to manage exposure to changes
in interest rates. Specifically, D&B is exposed to fluctuations in both
short-term commercial paper and short-term bank rates. Interest rate swaps allow
D&B to raise funds at floating rates and effectively swap them into fixed rates
that are lower than those available to it if fixed-rate borrowings were made
directly. At December 31, 1997, D&B had $300.0 million of these interest rate
swaps.
 
     The fair value for interest rate risk is calculated by D&B utilizing
estimates of the termination value of D&B's interest rate swaps, commercial
paper borrowings and short-term bank borrowings based upon a 10%
 
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<PAGE>   40
 
increase, or decrease in interest rates from their December 31, 1997 levels.
Fair values are the present value of projected future cash flows based on the
market rates and prices chosen. At December 31, 1997 the unrealized fair value
of the interest rate swaps was a loss of $11.1 million. Assuming an
instantaneous parallel upward shift in the yield curve of 10% from December 31,
1997 levels, the unrealized fair value of D&B's interest rate swaps, commercial
paper borrowings and short-term bank borrowings would result in a loss of $2.5
million. Assuming an instantaneous parallel downward shift in the yield curve of
10% from December 31, 1997 levels, the unrealized fair value of D&B's interest
rate swaps, commercial paper borrowings and short-term bank borrowings would
result in a loss of $20.5 million.
 
  Foreign Exchange Risk
 
     D&B follows a policy of hedging substantially all cross-border intercompany
transactions denominated in a currency other than the functional currency
applicable to each of its various subsidiaries. D&B only uses forward foreign
exchange contracts to implement its hedging strategy. Typically, these contracts
have maturities of 12 months or less. These forward contracts are executed with
creditworthy institutions and are denominated primarily in British Pound, German
Mark, Swedish Krona and Japanese Yen.
 
     The fair value of foreign currency risk is calculated by using estimates of
the cost of closing out all outstanding forward foreign exchange contracts given
a 10% increase or decrease in forward rates from December 31, 1997 levels. At
December 31, 1997, net unrealized gains related to D&B's forward contracts were
$1.1 million. If forward rates increased by 10% from December 31, 1997 levels,
the unrealized loss on these contracts would be $4.7 million. If forward rates
decreased by 10% from December 31, 1997 levels, the unrealized gain on these
contracts would be $6.9 million. However, the estimated potential gain or loss
on forward contracts is expected to be offset by changes in the underlying
transactions. Therefore, the impact of a 10% movement in foreign exchange rates
will be immaterial.
 
LIQUIDITY AND FINANCIAL POSITION
 
     D&B generates significant, predictable cash flows from its business
operations. Management believes that these cash flows are sufficient to fund its
operating needs, service debt and pay dividends. At December 31, 1997, cash and
cash equivalents totaled $81.8 million, a decrease from $127.8 million in 1996.
Net cash provided by operating activities increased by $200.1 million to $380.0
million in 1997. This increase is primarily due to the absence of transaction
and divestiture-related costs as a result of the 1996 Distribution.
 
     Net cash used in investing activities totaled $121.6 million in 1997
compared with $29.6 million in 1996. In 1997 spending for capital expenditures,
computer software and other intangibles totaled $129.1 million. In 1996 proceeds
received from the sale of ACI was $93.9 million, and spending for capital
expenditures, computer software and other intangibles totaled $152.0 million.
 
     D&B utilizes the commercial paper market as its primary source of
financing. D&B has two committed bank facilities that support the commercial
paper borrowings. One facility permits borrowings of up to $750 million and
matures in August 2001; the other permits borrowings of up to $150 million and
matures in August 1998. D&B has the ability to borrow under these facilities at
prevailing short-term interest rates. D&B also has available non-committed lines
of credit of $111 million. As of December 31, 1997, $29.9 million was borrowed
against these facilities.
 
     On April 1, 1997, D&B completed a $300.0 million minority interest
financing. Funds raised by this financing were used to repay a portion of the
outstanding short-term debt in April 1997. Also during the second quarter of
1997, D&B reentered the commercial paper market and used the proceeds to repay
the additional amounts outstanding on the short-term debt facility. D&B had
$421.6 million in commercial paper outstanding at December 31, 1997. In
connection with the Distribution, D&B will borrow approximately $500 million. A
portion of the proceeds of this borrowing will be used to repay existing
indebtedness of D&B. This approximately $500 million of debt will be an
obligation of Reuben H. Donnelley after the Distribution.
 
     D&B has interest rate swap agreements, which effectively fix interest rates
on $300.0 million of variable-rate debt through January 2005, at a weighted
average fixed rate of 6.84% (see Note 5 to D&B's consolidated financial
statements). Currently, a portion of the swaps is marked-to-market through
earnings. In connection with the repayment of the outstanding notes payable at
the time of the Distribution, D&B will cancel its
 
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<PAGE>   41
 
outstanding interest rate swap agreements and recognize into income any
previously unrecognized loss. At December 31, 1997, the unrealized fair value of
these agreements was a loss of $11.1 million, of which $3.2 million had been
recorded, as interest expense in 1997.
 
     Management estimates that one-time cash outlays of approximately $25
million to $30 million, including the costs to terminate the swaps, will be
required to complete the Distribution. These costs will be recorded as incurred.
 
     In January 1997, D&B announced a continuation of its systematic stock
repurchase plan, authorizing the purchase of up to 9.8 million shares of D&B
Common Stock. The stock was held in treasury and issued upon exercise of
employee stock options and for compensation plans. Under this plan, D&B
repurchased 2,271,851 shares of its D&B Common Stock for $60.1 million in 1997.
In connection with the Distribution, these shares will be treasury shares of
Reuben H. Donnelley. New D&B intends to start a new systematic stock repurchase
plan in 1998. D&B also paid dividends of $150.6 million during 1997.
 
YEAR 2000
 
     D&B relies on computer hardware, software and related technology, together
with data, in the operation of its businesses. Such technology and data are used
in creating and delivering D&B's products and services, as well as in D&B's
internal operations, such as billing and accounting. D&B has initiated an
enterprise-wide program to prepare for the year 2000. D&B has created a Year
2000 program office, reporting to the Chief Executive Officer and to the Chief
Information Officer, to coordinate and oversee D&B's Year 2000 program. In
addition, responsible Year 2000 executives have been appointed, and Year 2000
teams have been established at each of D&B's operating units. D&B has evaluated
the technology and data used in the creation and delivery of its products and
services and in its internal operations, has identified Year 2000 issues related
thereto and developed and has begun to implement a plan to remediate such Year
2000 issues. The plan includes remediating D&B's Year 2000 issues that are
related to its customers, suppliers and distributors, but there can be no
assurances that such third parties will successfully remediate their own Year
2000 issues over which D&B has no control. D&B believes that it will
substantially complete the implementation of its Year 2000 plan prior to the
commencement of the year 2000, and that upon substantial completion of such
implementation, and assuming that D&B's customers, suppliers and distributors
successfully remediate their own Year 2000 issues over which D&B has no control,
D&B will have no material business risk from such Year 2000 issues. The total
cost of D&B's Year 2000 program is estimated to be $70 to $75 million. Of this
amount, approximately $11 million was incurred in 1997. It is estimated that
approximately $40 million, $15 million to $20 million and $4 million will be
incurred in 1998, 1999 and 2000, respectively. Maintenance and modification
costs are expensed as incurred, while the costs of new hardware and software
purchased by D&B are capitalized.
 
DIVIDENDS
 
     D&B paid a quarterly dividend of $.22 per share in 1997, resulting in a
full-year dividend per share of $.88, a decline of 51.6% from the 1996 dividend
of $1.82 per share. In 1996, D&B reorganized into three publicly traded
independent companies: D&B, Cognizant and ACNielsen. Consequently, D&B paid
quarterly dividends of $.66 per share for the first half of 1996, and in the
second half of 1996, D&B paid quarterly dividends of $.25 per share, reflecting
the revised dividend policies of each of the three companies. Of the $.25 per
share dividend declared for the third and fourth quarters of 1996, $.22 was
attributable to D&B and $.03 was attributable to Cognizant.
 
     On December 17, 1997, the Board of Directors approved a first-quarter 1998
dividend of $.22 per share, payable March 10, 1998, to shareholders of record at
the close of business on February 20, 1998. Subject to Board of Directors
approval, it is anticipated that New D&B and Reuben H. Donnelley will initially
pay dividends that in total equal the current annualized dividend of $0.88 per
share; however, the allocation between the two independent companies is
currently being formulated.
 
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                      THE NEW DUN & BRADSTREET CORPORATION
 
                                    BUSINESS
 
     As described under "The Distribution -- Form of Transaction; Basis of
Presentation", for financial reporting purposes, New D&B will be treated as the
"accounting successor" to D&B. Therefore, the historical financial information
included herein with respect to New D&B is that of D&B with Reuben H. Donnelley
treated as a discontinued operation. The following description of the New D&B
Business is derived from the D&B Form 10-K for the year ended December 31, 1997,
but it does not include a description of the Reuben H. Donnelley Business from
which the New D&B Business is being separated in the Distribution. For a
description of the Reuben H. Donnelley Business, see "The Reuben H. Donnelley
Corporation Business" included elsewhere in this Information Statement.
 
DUN & BRADSTREET, INC.
 
  General
 
     D&B Inc. is the world's largest provider of business-to-business credit,
marketing and purchasing information and receivables management services. D&B
Inc. operates offices in 36 countries, conducts operations in two other
countries through minority interests in joint venture companies, and operates
through independent correspondents in over 150 additional countries. D&B Inc.
gathers data through telephone and personal interviews with business managers
and through third party sources. At the core of D&B Inc.'s products and services
are its worldwide database containing information on more than 48 million
businesses, the D-U-N-S Numbering System (a numerical identification system used
to identify corporate affiliations), and its ability to integrate business
information from multiple sources and create decision support tools. Companies
throughout the world use D&B Inc.'s products and services to evaluate and make
decisions about their working relationships with customers and suppliers; to
improve efficiency and productivity; to identify growth opportunities and market
their products more successfully; and to take actions that increase revenue,
cash flow and profits. D&B Inc. conducts business in three general regions:
United States; Europe, Africa and Middle East; and Asia-Pacific, Canada and
Latin America.
 
     DUN & BRADSTREET, U.S.
 
     In the United States, D&B Inc. provides Value-Added Products, Credit
Information Services, Marketing Information Services and Receivable Management
Services, as described below.
 
  Value-Added Products
 
     Value-Added Products, which include Database Marketing Services, Predictive
Scoring Services, Decision Support Services, Supplier Evaluation and Management
Services, Software Partner Marketing and Internet Access, provide easy, open
access to D&B Inc.'s databases and allow D&B Inc. to embed its information in
its customers' business processes and technology. These products and services
are scalable for use on individual desktops, in networks and on computer hosts,
and are designed to improve customers' decision making, speed-of-action and
productivity and to help customers realize the full value of their information
and technology investments.
 
     The D-U-N-S Numbering System is a critical component in D&B Inc.'s
Valued-Added Products. As a unique, universal identifier of more than 48 million
businesses around the world, the D-U-N-S Number can help customers tap revenue
and customer service opportunities by uncovering prospects and linking related
customer accounts, identifying cross-selling opportunities within the same
corporate family, eliminating duplicate file entries in customer and supplier
databases, reducing operating costs and increasing purchasing power by linking
interrelated suppliers.
 
     Database Marketing Services help give D&B Inc.'s customers a better
understanding of the profitability and performance of their customers by
enhancing internal customer data with external information and analysis that can
help target the most profitable customers and prospects, analyze market
penetration, territory alignment and market segmentation and perform demand
estimation. Predictive Scoring Services, such as the
 
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<PAGE>   43
 
Commercial Credit Score, Industry-specific Credit Scores and OneScore, use
statistical models to help D&B Inc.'s customers predict the likelihood of
delinquent payment or failure to pay within terms, while the Financial Stress
Score is a statistical model that helps D&B Inc.'s customers predict the
likelihood that a customer or prospect will discontinue operations or file for
bankruptcy. Decision Support Services include desktop decision support systems
such as Risk Assessment Manager and Supplier Assessment Manager. These systems
use the customers' rules to automate credit and purchasing decisions,
respectively, using internal and external information, including D&B Inc.'s
predictive scores. Supplier Evaluation and Management Services provide
information and analyses that help customers identify suppliers and assess the
risk of doing business with them. Through alliances being developed with major
business application software providers, Software Partner Marketing can cleanse,
consolidate and migrate legacy customer and vendor data to a business' new
enterprise application system, as well as provide real-time, online access to
D&B Inc. information. Internet access allows customers to access D&B information
directly from D&B Inc.'s web site using secure transaction services and from the
web sites of certain third parties. D&B Inc. is also developing custom access to
its databases through customers' intranets.
 
     Value-Added Products, while a market leader in its industry, faces
competition from various information services and software providers.
 
  Credit Information Services
 
     D&B Inc. provides business credit information on more than 11 million U.S.
businesses. Its core credit information is available through a variety of
company-specific reports, including the Business Information Report, Payment
Analysis Report, Alert Services and business reference directories. Customers
can access this information through D&B Inc.'s web site, personal computer,
mail, telephone, fax and customized connections between D&B Inc. and a
customer's computer systems. Credit Information Services also distributes its
products via a number of other firms, including leading vendors of online
information services and the web sites of certain third parties.
 
     The Business Information Report contains commercial credit information that
may include the D&B Inc. Rating, PAYDEX Score, financials, summary information,
public record data and payment history. The Payment Analysis Report provides
information on a company's payment record and includes the PAYDEX Score,
historical trends and industry comparisons. Alert Services provide businesses
with the ability to monitor accounts or their portfolio for significant changes
that could impact a customer, supplier or partner. The Dun & Bradstreet
Reference Book of American Business contains approximately 3.4 million business
listings in the U.S. and Puerto Rico.
 
     Customers use D&B Inc.'s Credit Information Services to extend commercial
credit, approve loans and leases, underwrite insurance, evaluate vendors, and
make other financial and risk assessment decisions. D&B Inc.'s largest customers
for this information are major manufacturers and wholesalers, insurance
companies, banks, and other credit and financial institutions.
 
     Traditionally, Credit Information Services were offered pursuant to an
annual contract requiring a minimum volume commitment. In January 1998, D&B Inc.
began to offer customers a choice of how to pay for these services. Customers
can now continue to commit to a standard, annual discounted contract or opt for
a flexible, monthly, pay-as-you-go discount plan, with no minimum usage
requirement.
 
     Credit Information Services is the leading commercial credit-reporting
agency in the U.S. However, it faces competition from in-house operations of the
businesses it seeks as customers and from other general and specialized credit
reporting agencies and other information services providers. It believes the
principal attributes in judging the competition are information quality,
availability, service and price.
 
  Marketing Information Services
 
     Marketing Information Services provides business-to-business marketing
information and analysis. This information is derived from D&B Inc.'s database
of information on more than 48 million businesses in 200 countries. The
information is delivered in print, on diskette, magnetic tape and CD-ROM,
through online
 
                                       41
<PAGE>   44
 
information services and other third parties, and via D&B Inc.'s web site and
the web sites of certain third parties. These products and services help
businesses conduct market segmentation, customer profiling, prospect selection
and marketing list development.
 
     Market Data Retrieval ("MDR") offers marketing information that helps
businesses sell to the education market. MDR's database includes information on
course offerings, facilities and more than 4 million educators in 250,000
pre-school, elementary, secondary and higher educational institutions and
libraries in the United States and Canada.
 
     Marketing Information Services, while a market leader in its industry,
faces competition from data providers who have competitive distribution
channels, delivery formats and data quality.
 
  Receivable Management Services
 
     Receivable Management Services ("RMS") provides its customers with a full
range of accounts receivable management services, including third-party
collection of accounts, letter demand services and receivables management
outsourcing programs. These services substitute and/or enhance its customers'
own internal management of accounts receivable.
 
     RMS services and collects delinquent receivables on behalf of 30,000
customers primarily in the business-to-business market. Principal markets
include insurance, telecommunications, and transportation services. Customers
select the applicable RMS service that best meets their receivable portfolio
needs.
 
     RMS uses the Dun & Bradstreet name to communicate with debtors about
delinquent accounts for collection services. Revenues are generally earned on a
contingent fee basis. Receivables outsourcing programs are selected when
customers seek to outsource their accounts receivable function to a third party
vendor. Services include debt verification and collection, customer service
functions and analytical reporting.
 
     RMS has sold franchises to third parties, which are given permission to
sell debt collection services under the RMS name. These franchises cover
portions of 27 states. RMS uses franchises to complement its field sales and
telesales forces. These franchises are located in less concentrated markets
where local presence is preferred. RMS continues to be responsible for all
product fulfillment. Customer ownership remains with RMS with franchisees
retaining exclusive access in their markets.
 
     Certain states require licensing for consumer and commercial debt
collection. RMS, and in some instances the individual collectors, must be
licensed in order to conduct business in these states. The laws under which such
licenses are granted generally require annual license renewal and provide for
denial, suspension or revocation for improper actions or other reasons.
 
     Internationally, RMS provides cross-border receivable services in which the
RMS worldwide offices service cross-border claims for one another. This service
has grown significantly, but comprises only 2 percent of RMS' total revenue.
 
     RMS is considered to be a leader in the commercial receivables management
industry in the U.S. There are several consumer collection agencies that have
larger receivables portfolios, particularly health care and credit card
collection providers. The third-party commercial collection market is highly
fragmented with over 5,000 collection agencies. The outsourcing market has
significantly fewer competitors due to the need for larger scale operations by
the receivables providers. Both markets are very price competitive with status
and statistical reporting and speed of service as key qualitative attributes.
 
     DUN & BRADSTREET EUROPE/AFRICA/MIDDLE EAST AND
     DUN & BRADSTREET ASIA-PACIFIC, CANADA, LATIN AMERICA
 
     Outside the U.S., D&B Inc. operates through Dun & Bradstreet
Europe/Africa/Middle East and Dun & Bradstreet Asia-Pacific, Canada, Latin
America ("D&B Europe" and "D&B Asia-Pacific, Canada, Latin America",
respectively), which opened their first overseas office in 1857 and today
conduct operations in offices and branches located throughout Europe, Latin
America, Africa, the Middle East, Asia, Japan, the Pacific Rim and Canada.
 
                                       42
<PAGE>   45
 
     D&B Europe and D&B Asia-Pacific, Canada, Latin America provide
substantially the same business-to-business credit, marketing and purchasing
information and receivable management services outside the U.S. as those
provided domestically by D&B Inc., D&B Europe and D&B Asia-Pacific, Canada,
Latin America's major products and services include company-specific reports,
analytical tools to help the customer make better business decisions, local and
international credit-reference publications, marketing publications, marketing
information systems, consumer-credit information, as well as receivables
management services. Customers can access information through D&B's web site and
the web sites of certain third parties, personal computer, mail, fax, CD-ROM,
online information services and other third parties.
 
     In 1996, D&B Asia-Pacific, Canada, Latin America reorganized its operations
in Brazil, Mexico, Chile and Venezuela. It continues to provide cross-border
services originating in Latin America through local affiliates, small local
operations centers and an operations center in Florida, and in the Asia-Pacific
region, it is exploring possible joint venture and distribution arrangements to
leverage its staff and data sourcing and distribution capabilities.
 
     D&B Europe continues to invest in data systems and is continuing its
rollout to the European market of a range of new cross-border products. D&B
Europe has also continued investing heavily in a new technology platform, which
is expected to result in enhanced product/service flexibility as well as
opportunities to streamline operations.
 
     D&B Europe and D&B Asia-Pacific, Canada, Latin America's operations are
subject to the usual risks inherent in carrying on business in certain countries
outside of the U.S., including currency fluctuations and possible
nationalization, expropriation, price controls, changes in the availability of
data from public sector sources, limits on providing information across borders
or other restrictive governmental actions. Management believes that the risks of
nationalization or expropriation are reduced because its basic service is the
delivery of information, rather than the production of products that require
manufacturing facilities or the use of natural resources.
 
     D&B Europe and D&B Asia-Pacific, Canada, Latin America face competition
from banks, consumer information companies, application software developers,
online content providers and in-house operations of businesses as well as direct
competition from businesses providing similar services. D&B Europe is believed
to be the largest single supplier of credit information services in Europe. The
competition is primarily local and there are no competitors offering a
comparable range of global services or capabilities.
 
D&B INC.'S STRATEGY
 
     D&B Inc. intends to focus its business strategy on supplying business
information. Customers realize that their internal information can be made more
powerful by coupling it with external information. In this way, D&B Inc.'s
products and services become embedded in the customer's processes. This strategy
will focus on the following opportunities:
 
          Expand the Use of Traditional Products.  Traditional products,
     principally the Business Information Report, will continue to be
     distributed as in the past. Additional distribution of these products will
     occur through new customer sales efforts and through expanded use of the
     Internet. Because many of these products are used in conjunction with or
     are accessed through Value-Added Products, opportunity exists to leverage
     the sale of traditional products globally through sales of Value-Added
     Products.
 
          Focus Resources on the Development and Deployment of Value-Added
     Products.  Value-Added Products include a range of new products and
     services in the credit, business marketing, purchasing and receivable
     management service areas. These products represented 21% of D&B Inc.'s U.S.
     revenue in 1997. Revenue from Value-Added Products grew 26% in 1997. D&B
     Inc. intends to accelerate deployment of these products through global
     distribution and alliances being developed with business partners.
 
          Improve the Profitability of International Operations.  The roll-out
     of Value-Added Products, which have previously only been available in the
     U.S., to markets outside of the U.S. will be a key driver for improving
     international profitability. D&B Inc. has established Global Marketing,
     Technology and Sales groups to help focus the deployment of these products
     internationally, focus efforts with global
                                       43
<PAGE>   46
 
     customers, and centralize related technology development to eliminate
     duplicate development efforts. In addition, cost structures will be
     reviewed with the intent of implementing further efficiencies.
 
MOODY'S INVESTORS SERVICE, INC.
 
     Moody's publishes credit opinions on investment securities, assigning
ratings to fixed-income securities and other credit obligations. It also
provides a broad range of business and financial information. Credit ratings
help investors to agree upon the true value of fixed-income securities. Ratings
also reduce inefficiency in fixed-income markets. For issuers, Moody's services
increase market liquidity and reduce transaction costs.
 
     Moody's employs approximately 600 analysts and has a total of more than
1,500 associates located in offices in 12 countries around the world. Moody's
provides ratings and information on governmental and commercial entities in over
95 countries. Moody's customers include investors (both institutional and
individual); banks and other financial intermediaries; and a wide range of
corporate and governmental issuers of securities.
 
     Moody's publishes rating opinions on a broad range of credit obligations.
These include various U.S. corporate and governmental obligations,
Eurosecurities, structured finance securities and commercial paper issues. In
recent years, Moody's has moved beyond its traditional bond ratings activity,
assigning ratings to insurance companies' obligations, bank loans, derivative
product companies, debt, managed funds, and derivatives. At the end of 1997,
Moody's had outstanding ratings on approximately 85,000 corporate and 62,000
public finance obligations. Ratings are disseminated to the public through a
variety of electronic and print media. Detailed descriptions of both the rated
issue and issuer, along with a summary of the rationale for the assignment of
the specific rating, also appear in various Moody's credit research products.
 
     Moody's also offers current and historical business and financial
information for investment research and reference uses. Such information is
published in more than 30 different products and services, including in manuals,
handbooks and guides, as well as on CD-ROM and in other electronic formats.
These products and services cover over 20,000 major U.S. and non-U.S. companies
and more than 22,000 municipalities and governmental entities and their
securities.
 
     Globalization and integration of financial markets, combined with ongoing
disintermediation of the world's financial system, continue to increase in
volume. In addition, lower-cost information technology is promoting the rapid
development and transportability of financing techniques. As a consequence, risk
managers' need and demand for Moody's ratings and research are increasing.
 
     The complexity of capital market instruments is also growing; consequently,
risk management remains a challenge for financial intermediaries and asset
managers. In addition, regulators are attempting to revise their approach to
supervision. They are shifting away from rule-based systems which only address
specific risk components and institution-specific protections and toward more
sophisticated, prudential supervision. Most significantly, the evolving approach
includes qualitative judgments by bank regulators about the sophistication of
each financial institution's risk management processes and systems, in terms of
both market and credit risk.
 
     Advances in information technology will continue to reshape the formation
of capital and promote integration of the global financial system. Throughout
financial services, participants are being forced to pursue optimal competitive
comparative advantages. In the credit markets, third party ratings represent an
increasingly viable alternative to traditional in-house research as the
geographic scope and complexity of market instruments grow.
 
     Moody's international operations have continued to grow as a result of the
expansion and development of international debt markets in recent years. Moody's
non-U.S. operations are subject to the usual risks inherent in carrying on
business in certain countries outside the U.S., including currency fluctuations
and possible nationalization, expropriation, price controls, or other
restrictive governmental actions. Management believes that the risks of
nationalization or expropriation are negligible.
 
     Regulators worldwide have recognized that credible, independent credit
ratings can further regulatory objectives. This increased reliance creates a
regulatory paradox; the demand for ratings (and therefore revenue
 
                                       44
<PAGE>   47
 
opportunities) increases because regulators mandate demand, but this often
occurs before market-based utility (real demand) exists. This situation
stimulates the entrance of less credible ratings into the market, and can make
all ratings systems appear the same. The result of such regulatory activity has
been the creation of over 120 ratings agencies worldwide.
 
     The ratings fees charged to most issuers account for a majority of Moody's
revenues. Therefore, a substantial portion of Moody's revenues is dependent upon
the volume of debt securities issued in the global capital markets. Growth
opportunities for Moody's rating business are inextricably linked to the overall
growth prospects of risk sensitive markets.
 
     In addition to revenues from its ratings activities, Moody's derives
revenues from its publication of investor-oriented credit research services to
over 30,000 subscribers globally. Moody's publishes more than 100 research
products, including in-depth research on major issuers, industry studies,
special comments, and summary credit opinion handbooks. Product selection
includes insurance, utilities, speculative grade instruments, banks, and global
credit research.
 
     Moody's is registered as an investment advisor under the Investment
Advisers Act of 1940.
 
MOODY'S STRATEGY
 
     Moody's intends to focus its business strategy on the following
opportunities:
 
          Continue International Expansion.  Moody's has positioned itself for
     geographic expansion principally by establishing a presence in the major
     centers of cross-border capital market intermediation. Moody's expects that
     these global centers will continue to offer the greatest potential for
     value creation and revenue. This strong market presence will continue to
     benefit Moody's as financial technology, in the form of new instruments
     (e.g., Eurocommercial paper, speculative grade bonds, and Euro medium-term
     notes), is exported to new markets. The existing regional platform of
     analysts and marketing associates allows Moody's to interact efficiently
     with issuers and investors and to be paid for the value it creates.
 
          Focus On Natural Adjacencies.  Moody's is committed to expanding
     initiatives which clearly shift credit ratings from securities markets to
     other credit risk exposures in adjacent financial markets. Moody's has a
     committed effort to extend its opinion franchise to the global bank
     counterparty universe through emerging market ratings, including bank
     financial strength ratings. A subset of the emerging market explosion is
     investor and intermediary interest in domestic currency debt obligations
     that are now being sold cross-border in unprecedented volumes.
 
          Pursue Opportunities In New Sectors.  Insurance financial strength
     ratings in the property and casualty, reinsurance, and life insurance
     markets represent additional growth opportunities. In addition, Moody's
     believes that the enhancement of risk management processes will hasten the
     convergence of the loan and capital markets as intermediaries seek a
     consistent standard of relative risk comparison and that this will create
     opportunities to extend credit ratings beyond capital market instruments.
     Moody's also believes that the securitization of commercial assets,
     principally commercial mortgages, term receivables, and corporate loans
     will increase and that new patterns of securitization will emerge in the
     next decade. Moody's intends to pursue opportunities in these areas.
 
INTELLECTUAL PROPERTY
 
     New D&B owns and controls a number of trade secrets, confidential
information, trademarks, trade names, copyrights, patents and other intellectual
property rights which, in the aggregate, are of material importance to New D&B's
business. Management of New D&B believes that each of the "Dun & Bradstreet" and
"Moody's" names and related names, marks and logos are of material importance to
New D&B. New D&B is licensed to use certain technology and other intellectual
property rights owned and controlled by others, and, similarly, other companies
are licensed to use certain technology and other intellectual property rights
owned and controlled by New D&B. New D&B considers its trademarks, service
marks, databases, software and other intellectual property to be proprietary and
New D&B relies on a combination of copyright, trademark, trade secret, patent,
non-disclosure and contract safeguards for protection.
 
                                       45
<PAGE>   48
 
     The names of New D&B's products and services referred to herein are
trademarks, service marks or registered trademarks or service marks owned by or
licensed to New D&B or one or more of its subsidiaries.
 
YEAR 2000
 
     New D&B will rely on computer hardware, software and related technology,
together with data, in the operation of its businesses. Such technology and data
are used in creating and delivering New D&B's products and services, as well as
in New D&B's internal operations, such as billing and accounting. New D&B
initiated an enterprise-wide program to prepare for the year 2000. New D&B has
created a Year 2000 program office, reporting to the Chief Executive Officer and
to the Chief Information Officer, to coordinate and oversee New D&B's Year 2000
program. In addition, responsible Year 2000 executives have been appointed, and
Year 2000 teams have been established at each of New D&B's operating units. New
D&B has evaluated the technology and data used in the creation and delivery of
its products and services and in its internal operations, has identified Year
2000 issues related thereto and developed and has begun to implement a plan to
remediate such Year 2000 issues. The plan includes remediating New D&B's Year
2000 issues that are related to its customers, suppliers and distributors, but
there can be no assurances that such third parties will successfully remediate
their own Year 2000 issues over which New D&B has no control. New D&B believes
that it will substantially complete the implementation of its Year 2000 plan
prior to the commencement of the year 2000, and that upon substantial completion
of such implementation, and assuming that New D&B's customers, suppliers and
distributors successfully remediate their own Year 2000 issues over which New
D&B has no control, New D&B will have no material business risk from such Year
2000 issues. The total cost of the New D&B's Year 2000 program is estimated to
be approximately $70 to $75 million.
 
EMPLOYEES
 
     As of December 31, 1997, the number of full time equivalent employees of
New D&B was approximately 13,400.
 
PROPERTIES
 
     The executive offices of New D&B are located at One Diamond Hill Road,
Murray Hill, New Jersey in a property owned by New D&B. New D&B's other
properties are geographically distributed to meet sales and operating
requirements worldwide. These properties are generally considered to be both
suitable and adequate to meet current operating requirements and virtually all
space is being utilized.
 
     New D&B owns five properties located within the U.S., consisting of two
buildings in Berkeley Heights, New Jersey, one each in Murray Hill and
Parsippany, New Jersey, and one in New York, New York. New D&B also owns
properties located outside the U.S. in Melbourne, Australia; Curitiba, Brazil;
Santiago, Chile; Mexico City, Mexico; Caracas, Venezuela; High Wycombe, England;
Lyon, France; Marseille, France and Milan, Italy. Its operations are also
conducted from 84 leased offices located throughout the U.S. and 93 leased
non-U.S. office locations.
 
LEGAL PROCEEDINGS
 
     New D&B and its subsidiaries are involved in legal proceedings, claims and
litigation arising in the ordinary course of business. In the opinion of
management of New D&B, the outcome of such current legal proceedings, claims and
litigation could have a material effect on quarterly or annual operating results
or cash flows when resolved in a future period. However, in the opinion of
management of New D&B, these matters will not materially affect New D&B's
consolidated financial position.
 
     In addition, on July 29, 1996, IRI filed a complaint in the United States
District Court for the Southern District of New York, naming as defendants D&B,
A.C. Nielsen Company (a subsidiary of ACNielsen) and IMS International, Inc. (a
subsidiary of Cognizant). The complaint alleges various violations of United
States antitrust laws, including alleged violations of Section 1 and 2 of the
Sherman Act. The complaint also alleges a claim of tortious interference with a
contract and a claim of tortious interference with a prospective business
relationship. These claims relate to the acquisition by defendants of SRG. IRI
alleges SRG violated an alleged
 
                                       46
<PAGE>   49
 
agreement with IRI when it agreed to be acquired by the defendants and that the
defendants induced SRG to breach that agreement. IRI's complaint alleges damages
in excess of $350 million, which amount IRI has asked to be trebled under
antitrust laws. IRI also seeks punitive damages in an unspecified amount.
 
     In connection with the IRI action, D&B, Cognizant and ACNielsen entered
into the Indemnity and Joint Defense Agreement pursuant to which ACNielsen will
assume exclusive liability for IRI Liabilities up to the ACN Maximum Amount to
be calculated at such time such liabilities, if any, become payable and that D&B
and Cognizant will share liability equally for any amounts in excess of the ACN
Maximum Amount.
 
     Under the terms of the 1996 Distribution Agreement, as a condition to the
Distribution, New D&B is required to undertake to be jointly and severally
liable with D&B to Cognizant and ACNielsen. Pursuant to the Distribution
Agreement, New D&B will assume and indemnify Reuben H. Donnelley against any
payments to be made in respect of the IRI Action under the Indemnity and Joint
Defense Agreement, the Distribution Agreement or otherwise, including any
ongoing legal fees and expenses related thereto. Management is unable to predict
at this time the final outcome of the IRI Action or whether the resolution of
such matter could materially affect New D&B's results of operations, cash flows
or financial position. See "Risk Factors -- Risks Relating to The New Dun &
Bradstreet Corporation -- Litigation".
 
                                       47
<PAGE>   50
 
                      THE NEW DUN & BRADSTREET CORPORATION
 
                     MANAGEMENT AND EXECUTIVE COMPENSATION
 
     Volney Taylor is currently Chairman and Chief Executive Officer of D&B and
Chairman and Chief Executive Officer of New D&B. Mr. Taylor will resign from his
positions at D&B effective upon the Distribution. At the time of the
Distribution, the Board of Directors of New D&B will be composed of the persons
who are serving as directors of D&B immediately prior to the Distribution, and
such persons, other than those named under "Relationship Between The New Dun &
Bradstreet Corporation and The Reuben H. Donnelley Corporation After the
Distribution--Overlapping Directors", will resign as directors of D&B effective
upon the Distribution. See "--The New Dun & Bradstreet Corporation Board of
Directors". In addition to Mr. Taylor, the other executive officers of New D&B
at the time of the Distribution (other than Frank R. Noonan) will be the persons
who are serving as executive officers of D&B immediately prior to the
Distribution, and such persons will resign from their positions at D&B effective
upon the Distribution. See "--The New Dun & Bradstreet Corporation Executive
Officers".
 
THE NEW DUN & BRADSTREET CORPORATION BOARD OF DIRECTORS
 
     Immediately after the Distribution, New D&B expects to have a Board of
Directors composed of nine directors.
 
     The following table sets forth the names, in alphabetical order, and
information as to the persons who are expected to serve as directors of New D&B
following the Distribution, including information as to service with D&B, if
applicable.
 
<TABLE>
<CAPTION>
                                               DIRECTOR
                              POSITIONS WITH    OF D&B     PRINCIPAL OCCUPATION                 OTHER
            NAME                   D&B          SINCE     DURING LAST FIVE YEARS  AGE*      DIRECTORSHIPS
            ----              --------------   --------   ----------------------  ----   -------------------
<S>                           <C>              <C>        <C>                     <C>    <C>
Hall Adams, Jr..............  Director           1992     Former Chairman of the   64    McDonald's
                                                          Board, Chief Executive         Corporation; Sears,
                                                          Officer, Leo Burnett           Roebuck and Co.
                                                          Company, Inc.,
                                                          Chicago, IL
                                                          (advertising agency)
                                                          1/1/87 to 12/31/91.
Clifford L. Alexander,
  Jr........................  Director           1993     President, Alexander &   64    American Home
                                                          Associates, Inc.,              Products
                                                          Washington, DC                 Corporation;
                                                          (consulting firm               Cognizant
                                                          specializing in                Corporation;
                                                          workforce                      Dreyfus General
                                                          inclusiveness), 1/1/81         Family of Funds;
                                                          to present.                    Dreyfus Premier
                                                                                         Family of Funds;
                                                                                         Dreyfus Third
                                                                                         Century Fund; MCI
                                                                                         Communications
                                                                                         Corporation; Mutual
                                                                                         of America Life
                                                                                         Insurance Company;
                                                                                         TLC Beatrice
                                                                                         International
                                                                                         Holdings, Inc.
Mary Johnston Evans.........  Director           1990     Former Vice Chairman     68    Baxter
                                                          of the Board, Amtrak,          International Inc.;
                                                          Washington, D.C.               Delta Air Lines,
                                                          (National Railroad             Inc.; Household
                                                          Passenger Corporation)         International,
                                                          1975 to 1979.                  Inc.; Scudder New
                                                                                         Europe Fund; Sun
                                                                                         Company, Inc.
</TABLE>
 
                                       48
<PAGE>   51
 
<TABLE>
<CAPTION>
                                               DIRECTOR
                              POSITIONS WITH    OF D&B     PRINCIPAL OCCUPATION                 OTHER
            NAME                   D&B          SINCE     DURING LAST FIVE YEARS  AGE*      DIRECTORSHIPS
            ----              --------------   --------   ----------------------  ----   -------------------
<S>                           <C>              <C>        <C>                     <C>    <C>
Ronald L. Kuehn, Jr.........  Director           1996     Chairman, President      62    Sonat Inc.; AmSouth
                                                          and Chief Executive            Bancorporation;
                                                          Officer, Sonat Inc.,           Praxair, Inc.;
                                                          Birmingham, AL                 Protective Life
                                                          (natural gas                   Corporation;
                                                          transmission and               Transocean Offshore
                                                          marketing services,            Inc.; Union Carbide
                                                          oil and gas                    Corporation.
                                                          exploration and
                                                          production activities)
                                                          1986 to present.
Robert J. Lanigan...........  Director           1978     Chairman Emeritus,       69    Owens-Illinois,
                                                          Owens-Illinois, Inc.,          Inc.; Chrysler
                                                          Toledo, OH (glass,             Corporation;
                                                          paper, plastics and            Cognizant
                                                          other packaging                Corporation; The
                                                          products) 1/24/92 to           Coleman Company,
                                                          present; Chairman of           Inc.; Sonat Inc.;
                                                          the board 4/18/84 to           Transocean Offshore
                                                          10/15/91; Chief                Inc.
                                                          Executive Officer
                                                          1/1/84 to 9/30/90.
Vernon R. Loucks Jr.........  Director           1978     Chairman of the Board,   63    Baxter
                                                          Chief Executive                International Inc.;
                                                          Officer, Baxter                Affymetrix Inc.;
                                                          International Inc.,            Anheuser-Busch
                                                          Deerfield, IL (medical         Companies, Inc.;
                                                          care products and              Coastcast
                                                          services) 9/16/87 to           Corporation;
                                                          present; Chairman,             Emerson Electric
                                                          President, Chief               Co.; The Quaker
                                                          Executive Officer              Oats Company.
                                                          7/20/87 to 9/15/87;
                                                          President, Chief
                                                          Executive Officer
                                                          5/3/80 to 7/19/87.
Henry A. McKinnell..........  Director           1997     Executive Vice           55    Pfizer, Inc.;
                                                          President, Pfizer,             Aviall, Inc.; John
                                                          Inc., New York, NY             Wiley & Sons.
                                                          (diversified research-
                                                          based health care
                                                          company) 3/1/92 to
                                                          present; President,
                                                          Pfizer Pharmaceuticals
                                                          Group 1/1/97 to
                                                          present; President,
                                                          Medical Technology
                                                          Group 1/1/92 to
                                                          12/31/96; Chief
                                                          Financial Officer and
                                                          Vice President,
                                                          Finance 8/1/90 to
                                                          1/1/92
</TABLE>
 
                                       49
<PAGE>   52
 
<TABLE>
<CAPTION>
                                               DIRECTOR
                              POSITIONS WITH    OF D&B     PRINCIPAL OCCUPATION                 OTHER
            NAME                   D&B          SINCE     DURING LAST FIVE YEARS  AGE*      DIRECTORSHIPS
            ----              --------------   --------   ----------------------  ----   -------------------
<S>                           <C>              <C>        <C>                     <C>    <C>
Michael R. Quinlan..........  Director           1989     Chairman, Chief          53    McDonald's
                                                          Executive Officer,             Corporation; The
                                                          McDonald's                     May Department
                                                          Corporation, Oak               Stores Company.
                                                          Brook, IL (global food
                                                          service retailer)
                                                          3/31/90 to present;
                                                          President, Chief
                                                          Executive Officer
                                                          3/1/87 to 3/30/90;
                                                          President, Chief
                                                          Operating Officer
                                                          6/15/82 to 2/28/87
Volney Taylor...............  Chairman,          1984     Chairman, Chief          58
                               Chief                      Executive Officer, The
                               Executive                  Dun & Bradstreet
                               Officer,                   Corporation, Murray
                               Director                   Hill, NJ 11/1/96 to
                                                          present; Executive
                                                          Vice President, 2/1/82
                                                          to 10/31/96.
</TABLE>
 
- ---------------
* As of March 6, 1998
 
DIRECTOR'S COMPENSATION
 
     The Board of Directors of D&B has approved a director compensation program
for New D&B. It is anticipated that the Board of Directors of New D&B will adopt
and implement such program as described below prior to, on or shortly after, the
Distribution Date.
 
     If such program is adopted and implemented, each non-employee director will
receive a 1998 retainer of $12,500; thereafter, the retainer will be paid at an
annual rate of $25,000 in quarterly installments. Each non-employee director who
is the Chairman of a Committee of the Board of Directors will be paid an
additional retainer of $2,000 for 1998 and $4,000 annually thereafter in
quarterly installments. A fee of $1,000 will be paid to each non-employee
director for every Board or Committee meeting attended. Directors who are
employed by New D&B shall receive no retainers or meeting fees.
 
     Each director not employed by New D&B may elect on or before December 31 of
any year to have all or a specified part of the retainer and fees during the
subsequent calendar year or years deferred until such director ceases to be a
director. New directors may similarly so elect at the beginning of their terms.
Such deferred amounts are held for the account of directors and receive the rate
earned by one or more investment options in the New D&B Profit Participation
Plan to be sponsored by New D&B as selected by the director. Deferred amounts
and earnings thereon are paid in accordance with a director's election in a lump
sum or five or ten annual installments commencing on the tenth day of the
calendar year following the year in which such person ceases to be a director of
New D&B, except that the balance of a director's account is paid in a lump sum
on the tenth day of the calendar year following the director's death to the
director's estate or to such beneficiary as was previously designated by the
director. A director may change or terminate an election to defer retainers and
fees, effective as of the end of the calendar year in which notice of such
change or termination is given to New D&B.
 
COMMITTEES OF THE NEW DUN & BRADSTREET CORPORATION BOARD OF DIRECTORS
 
     Prior to the Distribution, the New D&B Board of Directors will establish
Audit, Executive Compensation and Stock Option, Employee Benefits, Nominating
and Executive Committees and designate specific
 
                                       50
<PAGE>   53
 
functions and areas of oversight as to such committees. No final determination
has yet been made as to the memberships of such standing committees.
 
THE NEW DUN & BRADSTREET CORPORATION EXECUTIVE OFFICERS
 
     Listed below is certain information as to the executive officers who have
been selected to serve after the Distribution.
 
<TABLE>
<CAPTION>
     NAME, POSITION WITH NEW D&B AND AGE                     BIOGRAPHICAL DATA
     -----------------------------------                     -----------------
<S>                                            <C>
Volney Taylor, 58............................  See information under "The New Dun &
  Chairman and Chief Executive Officer         Bradstreet Corporation Board of Directors".
William F. Doescher, 60......................  Senior Vice President and Chief
  Senior Vice President and Chief              Communications Officer of D&B, 11/96 to
Communications   Officer                       present; Senior Vice President -- Global
                                               Communications, D&B, 4/92 to present; Vice
                                               President-Public Relations and Advertising,
                                               D&B, 4/83 to 10/96.
Nancy L. Henry, 52...........................  Senior Vice President and Chief Legal
  Senior Vice President and Chief Legal        Counsel, D&B, 3/97 to present; Special
Counsel                                        Counsel, Skadden, Arps, Slate, Meagher & Flom
                                               LLP, 4/85 to 3/97.
Elahe Hessamfar, 44..........................  Senior Vice President and Chief Information
  Senior Vice President and Chief Information  Officer, D&B, 8/97 to present; Chief
  Officer                                      Information Officer, Turner Broadcasting
                                               System, 7/93 to 7/97; Vice President
                                               Information Systems, PAC Bell Directories,
                                               5/87 to 6/93.
Peter J. Ross, 52............................  Senior Vice President and Chief Human
  Senior Vice President and Chief Human        Resources Officer, D&B, 11/96 to present;
  Resources Officer                            Senior Vice President -- Human Resources,
                                               D&B, 6/88 to present.
Frank S. Sowinski, 41........................  Senior Vice President and Chief Financial
  Senior Vice President and Chief Financial    Officer, D&B, 11/96 to present; Executive
Officer                                        Vice President -- Applications, Mass
                                               Marketing & Alliances, Dun & Bradstreet,
                                               U.S., 10/93 to 10/96; Senior Vice
                                               President-Finance & Planning, Dun &
                                               Bradstreet, U.S., 8/89 to 9/93.
Chester J. Geveda, 51........................  Vice President and Controller, D&B, 11/96 to
  Vice President and Controller                present; Senior Vice President -- Finance,
                                               D&B, 11/96 to present; Senior Vice
                                               President -- Finance and Planning, Dun &
                                               Bradstreet, U.S., 4/93 to 10/96; Senior Vice
                                               President -- Finance and Administration, Dun
                                               & Bradstreet Europe/Africa/Middle East, 9/90
                                               to 3/93.
</TABLE>
 
COMPENSATION OF THE NEW DUN & BRADSTREET CORPORATION EXECUTIVE OFFICERS
 
     The following table discloses the compensation paid by D&B for services
rendered to D&B in 1997 by New D&B's Chief Executive Officer and by each of the
persons who are anticipated to be one of the four other most highly compensated
executive officers of New D&B following the Distribution. During the period
presented, the individuals were compensated in accordance with D&B's plans and
policies. In that connection, stock-based compensation described in the
following tables is expressed in shares of D&B Common Stock, which will be
converted into an adjusted number of shares of New D&B Common Stock following
the Distribution. See also "Relationship Between The New Dun & Bradstreet
Corporation and The Reuben H. Donnelley Corporation After the
Distribution -- Employee Benefits Agreement".
 
                                       51
<PAGE>   54
 
                           SUMMARY COMPENSATION TABLE
                             FOR SERVICES WITH D&B
 
<TABLE>
<CAPTION>
                                                                                   LONG-TERM COMPENSATION
                                              ANNUAL COMPENSATION                    AWARDS             PAYOUTS
                                       ----------------------------------   ------------------------   ----------
             (a)                (b)      (c)        (d)          (e)           (f)           (g)          (h)           (i)
                                                                                          SECURITIES         
                                                                            RESTRICTED    UNDERLYING   LONG-TERM
                                                             OTHER ANNUAL      STOCK       OPTIONS/    INCENTIVE     ALL OTHER
      NAME AND PRINCIPAL               SALARY    BONUS(1)    COMPENSATION   AWARD(S)(3)    SARS(4)     PAYOUTS(5)   COMPENSATION
    POSITION WITH NEW D&B       YEAR     ($)        ($)         (2)($)          ($)          (#)          ($)          (6)($)
    ---------------------       ----   -------   ---------   ------------   -----------   ----------   ----------   ------------
<S>                             <C>    <C>       <C>         <C>            <C>           <C>          <C>          <C>
Volney Taylor.................  1997   630,000   1,517,449         231              0      120,540         0           20,449
  Chairman and Chief Executive
  Officer
Frank S. Sowinski.............  1997   320,000     381,746          36              0       30,130         0           10,177
  Senior Vice President and
  Chief Financial Officer
Elahe Hessamfar(7)............  1997   168,750     375,064      20,731        280,625       57,941         0            4,516
  Senior Vice President and
  Chief Information Officer
Nancy L. Henry(8).............  1997   219,318     279,549           0              0       35,930         0            3,072
  Senior Vice President and
  Chief Legal Counsel
Chester J. Geveda, Jr. .......  1997   257,500     246,711          35              0       16,070         0            8,059
  Vice President and
  Controller
</TABLE>
 
- ---------------
(1) The 1997 bonus amounts shown were earned with respect to that year and paid
    in 1998. Included in the 1997 amounts is one-half of the 1997 performance
    share grant made under the Key Employees Performance Unit Plan for D&B and
    subsidiaries (the "PUP") and earned with respect to 1997. The remaining
    one-half of the 1997 performance share grant is payable after two years
    based on cumulative 1997 -- 1998 performance goals and will be reflected as
    long-term incentive payouts in the Summary Compensation Table to appear in
    New D&B's 1999 Proxy Statement. The performance shares are paid in
    unrestricted shares of D&B Common Stock.
 
(2) Amounts shown represent reimbursement for taxes paid by the named executive
    officers with respect to D&B-directed spousal travel and personal use of
    automobiles and/or reimbursement for certain other expenses.
 
(3) Amounts shown represent the dollar value of restricted stock on the date of
    grant. The number and value of the aggregate restricted stock holdings of
    the named executive officers at December 31, 1997 were: Messrs. Taylor,
    Sowinski and Geveda and Ms. Henry -- none; Ms. Hessamfar -- 10,000 shares
    ($309,375). Ms. Hessamfar's 10,000 shares of restricted stock are scheduled
    to vest in full in September 2000. Dividends are paid at the rate
    established from time to time for D&B Common Stock.
 
(4) Amounts shown represent the number of non-qualified stock options granted in
    1997.
 
(5) No payments were made to any of the named executive officers in 1997.
 
(6) Amounts shown represent aggregate annual D&B contributions for the account
    of each named executive officer under the Dun & Bradstreet Profit
    Participation Plan (the "PPP") and the Profit Participation Benefit
    Equalization Plan (the "PPBEP"), which plans are open to employees of D&B
    and certain subsidiaries. The PPP is a tax-qualified defined contribution
    plan and the PPBEP is a non-qualified plan that provides benefits to
    participants in the PPP equal to the amount of D&B contributions that would
    have been made to the participant's PPP account but for certain Federal tax
    laws.
 
(7) Hired effective August 18, 1997. Salary shown represents actual amount paid
    for the portion of the year employed. In accordance with her employment
    offer, Ms. Hessamfar was guaranteed a full-year bonus for 1997.
 
(8) Hired effective April 8, 1997. Salary shown represents actual amount paid
    for the portion of the year employed. In accordance with her employment
    offer, Ms. Henry was also awarded a cash sign-on bonus and was guaranteed a
    full-year bonus for 1997.
 
                                       52
<PAGE>   55
 
OPTION GRANTS ON D&B COMMON STOCK TO THE NEW DUN & BRADSTREET CORPORATION
EXECUTIVES IN LAST FISCAL YEAR
 
     The following table provides information on fiscal year 1997 grants of
options to the named New D&B executives to purchase shares of D&B Common Stock.
Options to acquire D&B Common Stock will be replaced by options to acquire New
D&B Common Stock. See "Relationship Between The New Dun & Bradstreet Corporation
and The Reuben H. Donnelley Corporation After the Distribution--Employee
Benefits Agreement".
 
   OPTION GRANTS/SAR GRANTS IN LAST FISCAL YEAR TO PURCHASE D&B COMMON STOCK
 
<TABLE>
<CAPTION>
                (a)                      (b)            (c)           (d)           (e)               (f)
                                      NUMBER OF                          
                                      SECURITIES     % OF TOTAL    EXERCISE
                                      UNDERLYING    OPTIONS/SARS      OR
                                     OPTIONS/SARS    GRANTED TO      BASE                          GRANT DATE
                                      GRANTED(1)    EMPLOYEES IN     PRICE       EXPIRATION     PRESENT VALUE(2)
               NAME                      (#)        FISCAL YEAR    ($/SHARE)        DATE              ($)
               ----                  ------------   ------------   ---------   --------------   ----------------
<S>                                  <C>            <C>            <C>         <C>              <C>
Volney Taylor......................    120,540          3.82%       30.2188       12/22/07          672,613
Frank S. Sowinski..................     30,130          0.96%       30.2188       12/22/07          168,125
Elahe Hessamfar....................     27,700          0.88%       30.2188       12/22/07          154,566
                                        30,241          0.96%       27.5938       08/18/07          158,463
Nancy L. Henry.....................     17,300          0.55%       30.2188       12/22/07           96,534
                                        18,630          0.59%       25.6250       04/16/07           96,876
Chester J. Geveda, Jr..............     16,070          0.51%       30.2188       12/22/07           89,671
</TABLE>
 
- ---------------
(1) Amounts shown represent the number of non-qualified stock options, without
    tandem stock appreciation rights ("SARs"), granted in 1997. Options may not
    be exercised for at least one year after grant and may then be exercised in
    installments of 25% of the grant amount each year until they are 100%
    vested. Payment for all options must be made in full upon exercise in cash
    or D&B Common Stock. The option holder may elect to have shares of D&B
    Common Stock issuable upon exercise withheld by D&B to pay withholding taxes
    due. The options shown include Limited SARs in tandem with the options.
    Limited SARs are exercisable only if and to the extent that the related
    option is exercisable and are exercisable only during the 30-day period
    following the acquisition of at least 20% of the outstanding D&B Common
    Stock pursuant to a tender or exchange offer not made by D&B. Each Limited
    SAR permits the holder to receive cash equal to the excess over the related
    option exercise price of the highest price paid pursuant to a tender or
    exchange offer for D&B Common Stock which is in effect at any time during
    the 60 days preceding the date upon which the Limited SAR is exercised.
    Limited SARs can be exercised regardless of whether D&B supports or opposes
    the offer.
 
(2) Grant date present value is based on the Black-Scholes option valuation
    model applied to D&B prior to the Distribution, which makes the following
    material assumptions for the April 16, 1997 grant, the August 18, 1997 grant
    and the December 22, 1997 grant: an expected stock-price volatility factor
    of 20.0%, a risk-free rate of return of 6.76%, 6.02% and 5.71% respectively,
    a dividend yield of 3.3% and a weighted average exercise date of 4.5 years
    from date of grant. These assumptions may or may not be fulfilled. The
    amounts shown cannot be considered predictions of future value. In addition,
    the options will gain value only to the extent the stock price exceeds the
    option exercise price during the life of the option.
 
AGGREGATE D&B OPTION EXERCISES IN THE LAST FISCAL YEAR AND FISCAL YEAR END D&B
OPTION VALUES
 
     The following table provides information on option exercises in 1997 by the
named executives of New D&B and the value of each such executive's unexercised
options to acquire D&B Common Stock at December 31, 1997. See also,
"Relationship Between The New Dun & Bradstreet Corporation and The Reuben H.
Donnelley Corporation After the Distribution -- Employee Benefits Agreement".
 
                                       53
<PAGE>   56
 
               AGGREGATE OPTION/SAR EXERCISES IN LAST FISCAL YEAR
                     AND FISCAL YEAR-END OPTION/SAR VALUES
 
<TABLE>
<CAPTION>
            (a)                   (b)           (c)                   (d)                           (e)
                                                             NUMBER OF SECURITIES          VALUE OF UNEXERCISED,
                                                            UNDERLYING UNEXERCISED             IN-THE-MONEY
                                SHARES                        D&B OPTIONS/SARS AT           D&B OPTIONS/SARS AT
                               ACQUIRED        VALUE          FISCAL YEAR-END(#)           FISCAL YEAR-END(2)($)
                              ON EXERCISE   REALIZED(1)   ---------------------------   ---------------------------
            NAME                  (#)           ($)       EXERCISABLE   UNEXERCISABLE   EXERCISABLE   UNEXERCISABLE
            ----              -----------   -----------   -----------   -------------   -----------   -------------
<S>                           <C>           <C>           <C>           <C>             <C>           <C>
Volney Taylor...............    22,817        170,799       403,104        316,836       4,302,261      1,649,054
Frank S. Sowinski...........     3,662         20,388        69,023         69,025         722,342        333,499
Elahe Hessamfar.............         0              0             0         57,941               0        121,025
Nancy L. Henry..............         0              0             0         35,930               0        111,405
Chester J. Geveda, Jr. .....     4,266         36,333        57,434         68,310         622,792        404,484
</TABLE>
 
- ---------------
(1) Amounts shown represent the value realized upon the exercise of stock
    options during 1997, which equals the difference between the exercise price
    of the options and the average of the high and low market price of the
    underlying D&B Common Stock on the exercise date.
 
(2) The values shown equal the difference between the exercise price of
    unexercised in-the-money options and the closing market price of the
    underlying D&B Common Stock at December 31, 1997. Options are in-the-money
    if the fair market value of the D&B Common Stock exceeds the exercise price
    of the option. The options shown include Limited SARs having the terms
    described for D&B Limited SARs in Footnote 1 under the caption "-- Option
    Grants on D&B Common Stock to The New Dun & Bradstreet Corporation
    Executives in Last Fiscal Year" above. Such D&B Limited SARs will be
    converted into Limited SARs of New D&B in connection with the Distribution.
    See "Relationship Between The New Dun & Bradstreet Corporation and The
    Reuben H. Donnelley Corporation After the Distribution -- Employee Benefits
    Agreement".
 
            LONG-TERM D&B INCENTIVE PLAN AWARDS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                (a)                      (b)            (c)             (d)           (e)         (f)
                                                                                         
                                                                          ESTIMATED FUTURE PAYOUTS
                                         NO. OF      PERFORMANCE    UNDER NON-STOCK PRICE-BASED PLANS(2)
                                        SHARES,        OR OTHER     -------------------------------------
                                        UNITS OR     PERIOD UNTIL    THRESHOLD      TARGET      MAXIMUM
                                         OTHER        MATURATION        (#)           (#)         (#)
                NAME                  RIGHTS(1)(#)    OR PAYOUT         (0%)        (100%)       (200%)
                ----                  ------------   ------------   ------------   ---------   ----------
<S>                                   <C>            <C>            <C>            <C>         <C>
Volney Taylor.......................     40,310      Two Years           0          40,310       80,620
Frank S. Sowinski...................     10,080      Two Years           0          10,080       20,160
Elahe Hessamfar.....................      9,260      Two Years           0           9,260       18,520
Nancy L. Henry......................      5,780      Two Years           0           5,780       11,560
Chester J. Geveda, Jr...............      5,370      Two Years           0           5,370       10,740
</TABLE>
 
- ---------------
(1) Amounts shown represent the performance shares granted under the Dun &
    Bradstreet Performance Unit Plan. The performance shares are payable in
    February 2000 based on cumulative 1998 -- 1999 performance goals. Earned
    awards are paid in unrestricted shares of D&B Common Stock.
 
(2) Awards may range from 0 to 200% of the targeted number of performance shares
    based on achievements within a range of performance goals.
 
RETIREMENT BENEFITS
 
     The following table sets forth the estimated aggregate annual benefits
payable under Dun & Bradstreet's Retirement Account Plan, Pension Benefit
Equalization Plan ("PBEP") and Supplemental Executive Benefit Plan ("SEBP") as
in effect during 1997 to persons in specified average final compensation and
credited service classifications upon retirement at age 65. Amounts shown in the
table include U.S. Social Security
 
                                       54
<PAGE>   57
 
benefits which would be deducted in calculating benefits payable under these
plans. These aggregate annual retirement benefits do not increase as a result of
additional credited service after 20 years.
 
<TABLE>
<CAPTION>
                           ESTIMATED AGGREGATE ANNUAL RETIREMENT BENEFIT
  AVERAGE                          ASSUMING CREDITED SERVICE OF:
   FINAL                 -------------------------------------------------
COMPENSATION  15 YEARS    20 YEARS     25 YEARS     30 YEARS     35 YEARS
- ------------  --------   ----------   ----------   ----------   ----------
<S>           <C>        <C>          <C>          <C>          <C>
    $550,000   275,000      330,000      330,000      330,000      330,000
     700,000   350,000      420,000      420,000      420,000      420,000
     850,000   425,000      510,000      510,000      510,000      510,000
   1,000,000   500,000      600,000      600,000      600,000      600,000
   1,300,000   650,000      780,000      780,000      780,000      780,000
   1,600,000   800,000      960,000      960,000      960,000      960,000
   1,900,000   950,000    1,140,000    1,140,000    1,140,000    1,140,000
</TABLE>
 
     The number of years of credited service under the plans as of December 31,
1997 of Messrs. Taylor, Sowinski and Geveda and Mmes. Hessamfar and Henry are
26, 13, 21, 0 and 0, respectively.
 
     Compensation, for the purpose of determining retirement benefits, consists
of salary, wages, regular cash bonuses, commissions and overtime pay. Severance
pay, contingent payments and other forms of special remuneration are excluded.
Bonuses included in the Summary Compensation Table are normally not paid until
the year following the year in which they are accrued and expensed; therefore,
compensation for purposes of determining retirement benefits varies from the
Summary Compensation Table amounts in that bonuses expensed in the previous
year, but paid in the current year, are part of retirement compensation in the
current year, and current year's bonuses accrued and included in the Summary
Compensation Table are not. For 1997, compensation for purposes of determining
retirement benefits also varies from the Summary Compensation Table in that the
amounts shown in the "Bonus" column include performance share payouts under the
PUP, which are not creditable compensation under the retirement plans.
 
     For the reasons discussed above, compensation for determining retirement
benefits for the named executive officers differed by more than 10% from the
amounts shown in the Summary Compensation Table. 1997 compensation for purposes
of determining retirement benefits for Messrs. Taylor, Sowinski and Geveda and
Mmes. Hessamfar and Henry was $651,875, $329,000, $264,011, $168,750 and
$219,318, respectively.
 
     Average final compensation is defined as the highest average annual
compensation during five consecutive twelve-month periods in the last ten
consecutive twelve-month periods of the member's credited service. Members vest
in their accrued retirement benefit upon completion of five years of service.
The benefits shown in the table above are calculated on a straight-life annuity
basis.
 
     The Retirement Account Plan, together with the PBEP, provides retirement
income based on a percentage of annual compensation. The percentage of
compensation allocated annually ranges from 3% to 12.5%, based on age and
credited service. Amounts allocated also receive interest credits based on
30-year Treasuries with a minimum interest credit rate of 3%. Executives close
to or eligible to retire as of January 1, 1997 will receive the higher of
benefits provided by the final pay formula in effect prior to 1997 or the
Retirement Account formula.
 
     The SEBP provides retirement benefits in addition to the benefits provided
under the Retirement Account Plan and the PBEP. The SEBP has the effect of
increasing the retirement benefits under the Retirement Account Plan and the
PBEP to the amounts depicted in the preceding table. The SEBP provides maximum
benefits after 20 years. Executives close to or eligible for retirement, as
approved by the Chairman and Chief Executive Officer, will receive maximum
benefits after 15 years.
 
                                       55
<PAGE>   58
 
                      THE NEW DUN & BRADSTREET CORPORATION
 
                             SECURITY OWNERSHIP BY
                    CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 
     All the outstanding shares of New D&B Common Stock are currently held by
D&B. The following table sets forth the number of shares of New D&B Common Stock
that are expected to be beneficially owned after the Distribution by each of the
New D&B directors, by each of the executive officers named in The New Dun &
Bradstreet Corporation Summary Compensation Table above, by all New D&B
directors and executive officers as a group and by each person known by New D&B
to beneficially own more than 5% of the outstanding shares of D&B Common Stock
as of December 31, 1997 ("5% Owners"). Stock ownership information is based on
(i) the number of shares of D&B Common Stock held by directors and executive
officers as of December 31, 1997, (ii) the number of shares held by 5% Owners,
based upon a Schedule 13G filed with the SEC by such 5% Owners and (iii) one
share of New D&B Common Stock being distributed for every share of D&B Common
Stock. See "The Distribution" and "The New Dun & Bradstreet Corporation
Management and Executive Compensation -- Compensation of The New Dun &
Bradstreet Corporation Executive Officers". Information regarding shares subject
to options reflects shares of D&B Common Stock subject to options as of December
31, 1997 and exercisable within 60 days thereafter, all of which will be
converted into options that are exercisable into shares of New D&B Common Stock.
See "Relationship Between The New Dun & Bradstreet Corporation and The Reuben H.
Donnelley Corporation After the Distribution -- Employee Benefits Agreement".
Unless otherwise stated, the indicated persons have sole voting and investment
power over the shares listed. Percentages are based upon the number of shares of
D&B Common Stock outstanding on December 31, 1997, plus, where applicable, the
number of shares that the indicated person or group had a right to acquire
within 60 days of such date. The mailing address for each of the New D&B
directors and executive officers listed below is One Diamond Hill Road, Murray
Hill, New Jersey 07974.
 
<TABLE>
<CAPTION>
        NAME AND ADDRESS                           NUMBER OF SHARES                        PERCENT
      OF BENEFICIAL OWNER                       AND NATURE OF OWNERSHIP                  OF CLASS(1)
      -------------------                       -----------------------                  -----------
<S>                               <C>           <C>                                      <C>
Hall Adams, Jr. ................       1,400    Owned(2)
                                       3,000    Rights to Acquire Within 60 Days(3)
                                  ----------
                                       4,400                                               --
Clifford L. Alexander, Jr. .....       1,300    Owned(2)(4)
                                       4,203    Rights to Acquire Within 60 Days(3)
                                  ----------
                                       5,503                                               --
Mary Johnston Evans.............      46,670    Owned(2)(5)
                                       3,000    Rights to Acquire Within 60 Days(3)
                                  ----------
                                      49,670                                               --
Chester J. Geveda, Jr. .........      16,241    Owned(4)
                                      60,210    Rights to Acquire Within 60 Days(3)
                                  ----------
                                      76,451                                               --
Nancy L. Henry..................           0    Owned
                                       2,983    Rights to Acquire Within 60 Days(3)
                                  ----------
                                       2,983                                               --
Elahe Hessamfar.................      10,000    Owned(6)
                                       4,841    Rights to Acquire Within 60 Days(3)
                                  ----------
                                      14,841                                               --
Ronald L. Kuehn, Jr. ...........       1,318    Owned(7)
                                       3,000    Rights to Acquire Within 60 Days(3)
                                  ----------
                                       4,318                                               --
Robert J. Lanigan...............       7,100    Owned(2)(8)
                                       4,203    Rights to Acquire Within 60 Days(3)
                                  ----------
                                      11,303                                               --
</TABLE>
 
                                       56
<PAGE>   59
 
<TABLE>
<CAPTION>
        NAME AND ADDRESS                           NUMBER OF SHARES                        PERCENT
      OF BENEFICIAL OWNER                       AND NATURE OF OWNERSHIP                  OF CLASS(1)
      -------------------                       -----------------------                  -----------
<S>                               <C>           <C>                                      <C>
Vernon R. Loucks Jr. ...........       1,600    Owned(2)(9)
                                       4,203    Rights to Acquire Within 60 Days(3)
                                  ----------
                                       5,803                                               --
Henry A. McKinnell..............         884    Owned(7)
                                         257    Rights to Acquire Within 60 Days(3)
                                  ----------
                                       1,141                                               --
Michael R. Quinlan..............       1,400    Owned(2)
                                       3,000    Rights to Acquire Within 60 Days(3)
                                  ----------
                                       4,400                                               --
Frank S. Sowinski...............       2,920    Owned
                                      74,210    Rights to Acquire Within 60 Days(3)
                                  ----------
                                      77,130                                               --
Volney Taylor...................     104,845    Owned
                                     428,557    Rights to Acquire Within 60 Days(3)
                                  ----------
                                     533,402                                               --
All Directors and Executive
  Officers as a Group...........     229,226    Owned(5)
                                     703,598    Rights to Acquire Within 60 Days(10)
                                  ----------
                                     932,824                                               --
Harris Associates L.P. and its
  general partner, Harris
  Associates, Inc. .............  14,903,640    (11)                                      8.72  %
  Two North La Salle Street,
  Ste. 500
  Chicago, Illinois 60602-3790
AMVESCAP PLC and certain of its
  subsidiaries..................  12,048,320    (12)                                      7.05  %
  11 Devonshire Square
  London EC2M 4YR
  England
</TABLE>
 
- ---------------
 (1) Represents ownership of less than 1% of the outstanding New D&B Common
     Stock unless otherwise indicated.
 
 (2) Includes 900 shares of restricted stock granted under The Dun & Bradstreet
     Corporation Restricted Stock Plan for Non-Employee Directors, which shares
     are scheduled to vest in the years 1999, 2000 and 2001.
 
 (3) Includes the following number of performance shares delivered under the
     1996 The Dun & Bradstreet Corporation Non-Employee Directors' Stock
     Incentive Plan (the "1996 Directors' Plan") (in the case of directors) and
     the Key Employees Performance Unit Plan for D&B and its subsidiaries (the
     "PUP") (in the case of the executive officers) in February 1998 based upon
     performance goals for the 1997 fiscal year: 1,203 shares for Messrs.
     Alexander, Lanigan and Loucks; 257 shares for Dr. McKinnell; 2,776 shares
     for Mr. Geveda; 2,983 shares for Ms. Henry; 4,841 shares for Ms. Hessamfar;
     5,187 shares for Mr. Sowinski; and 25,452 shares for Mr. Taylor. Messrs.
     Adams, Kuehn and Quinlan and Mrs. Evans have elected to defer receipt of
     their 1,203 performance shares until after retirement. The balance of the
     indicated shares represents stock options granted under a D&B plan.
 
 (4) Includes the following number of shares as to which the indicated person
     has shared voting and shared investment power: 400 shares for Mr. Alexander
     and 9,075 shares for Mr. Geveda.
 
 (5) Includes 44,770 shares owned by Mrs. Evans' spouse, as to which Mrs. Evans
     disclaims beneficial ownership.
 
 (6) Represents shares of restricted stock granted under the 1989 Key Employees
     Restricted Stock Plan, which shares are scheduled to vest in the year 2000.
 
                                       57
<PAGE>   60
 
 (7) Represents shares of restricted stock granted to Mr. Kuehn and Dr.
     McKinnell under the 1996 Directors' Plan, which shares are scheduled to
     vest in the years 2001 and 2002, respectively.
 
 (8) Includes shares held in two revocable trusts (one trust holding 5,000
     shares and the other 1,200 shares) for the benefit of Mr. Lanigan in which
     he is the settlor and sole beneficial owner and over which he has sole
     investment control.
 
 (9) Includes 300 shares held in a Keogh Plan for the benefit of Mr. Loucks.
 
(10) Includes 50,996 performance shares delivered under the 1996 Directors' Plan
     (in the case of directors) and the PUP (in the case of executive officers)
     in February 1998 based upon performance goals for the 1997 fiscal year. The
     balance of the indicated shares represents stock options granted under a
     D&B plan.
 
(11) Harris Associates L.P. ("Harris") and its sole general partner, Harris
     Associates, Inc., ("Harris Inc.") jointly filed a Schedule 13G with the SEC
     on February 11, 1998. This Schedule 13G shows that Harris, a registered
     investment adviser, had as of December 31, 1997, shared voting power over
     14,903,640 shares of D&B Common Stock. Of such shares, Harris had sole
     dispositive power over 5,171,140 shares and shared dispositive power over
     9,732,500 shares. In addition, Harris and Harris Inc. jointly filed an
     amendment to their Schedule 13G with the SEC on April 4, 1998. This amended
     Schedule 13G shows that Harris had as of March 31, 1998 shared voting power
     over 17,374,440 shares of D&B Common Stock. Of such shares, Harris had sole
     dispositive power over 5,435,440 shares and shared dispositive power over
     11,939,000 shares.
 
(12) AMVESCAP PLC and its subsidiaries, AVZ, Inc. (a holding company), AIM
     Management Group Inc. (a holding company), INVESCO, Inc. (a holding
     company), INVESCO North American Holdings, Inc. (a holding company),
     INVESCO Capital Management, Inc. (a registered investment adviser), INVESCO
     Funds Group, Inc. (a registered investment adviser), and INVESCO Realty
     Advisers, Inc. (a registered investment adviser), jointly filed a Schedule
     13G with the SEC on February 11, 1998. This Schedule 13G shows that these
     companies had, as of December 31, 1997, shared voting power and shared
     dispositive power over 12,048,320 shares.
 
                                       58
<PAGE>   61
 
       DESCRIPTION OF THE NEW DUN & BRADSTREET CORPORATION CAPITAL STOCK
 
AUTHORIZED CAPITAL STOCK
 
     The total number of shares of all classes of stock that New D&B has
authority to issue under its Restated Certificate of Incorporation is
420,000,000 shares of which 400,000,000 shares represent shares of New D&B
Common Stock, 10,000,000 shares represent shares of Preferred Stock (the "New
D&B Preferred Stock") and 10,000,000 shares represent shares of Series Common
Stock (the "New D&B Series Common Stock"). Based on           shares of D&B
Common Stock outstanding as of             , 1998, and a distribution ratio of
one share of New D&B Common Stock for every one share of D&B Common Stock,
     shares of New D&B Common Stock would be distributed to holders of D&B
Common Stock on the Distribution Date.
 
NEW D&B COMMON STOCK
 
     Subject to any preferential rights of any New D&B Preferred Stock or New
D&B Series Common Stock created by the Board of Directors of New D&B, each
outstanding share of New D&B Common Stock will be entitled to such dividends, if
any, as may be declared from time to time by the Board of Directors of New D&B.
See "Dividend Policies". Each outstanding share is entitled to one vote on all
matters submitted to a vote of stockholders. In the event of liquidation,
dissolution or winding up of New D&B, holders of New D&B Common Stock are
entitled to receive on a pro rata basis any assets remaining after provision for
payment of creditors and after payment of any liquidation preferences to holders
of New D&B Preferred Stock and New D&B Series Common Stock.
 
NEW D&B PREFERRED STOCK AND NEW D&B SERIES COMMON STOCK
 
     Each of the authorized Preferred Stock and the authorized Series Common
Stock of New D&B is available for issuance from time to time in one or more
series at the discretion of the New D&B Board of Directors without stockholder
approval. The New D&B Board of Directors has the authority to prescribe for each
series of New D&B Preferred Stock or New D&B Series Common Stock it establishes
the number of shares in that series, the voting rights (if any) to which such
shares in that series are entitled, the consideration for such shares in that
series and the designation, powers, preference and relative, participating,
optional or other special rights and such qualifications, limitations or
restrictions of the shares in that series. Depending upon the rights of such
Preferred Stock or Series Common Stock, as applicable, the issuance of New D&B
Preferred Stock or New D&B Series Common Stock, as applicable, could have an
adverse effect on holders of New D&B Common Stock by delaying or preventing a
change in control of New D&B, making removal of the present management of New
D&B more difficult or resulting in restrictions upon the payment of dividends
and other distributions to the holders of New D&B Common Stock.
 
AUTHORIZED BUT UNISSUED CAPITAL STOCK
 
     Delaware law does not require stockholder approval for any issuance of
authorized shares. However, the listing requirements of the NYSE, which would
apply so long as the New D&B Common Stock remained listed on the NYSE, require
stockholder approval of certain issuances equal to or exceeding 20% of the then
outstanding voting power or then outstanding number of shares of New D&B Common
Stock. These additional shares may be used for a variety of corporate purposes,
including future public offerings to raise additional capital or to facilitate
corporate acquisitions. New D&B currently does not have any plans to issue
additional shares of New D&B Common Stock, New D&B Preferred Stock or New D&B
Series Common Stock other than in connection with employee compensation plans.
 
     One of the effects of the existence of unissued and unreserved New D&B
Common Stock, New D&B Preferred Stock and New D&B Series Common Stock may be to
enable the Board of Directors of New D&B to issue shares to persons friendly to
current management, which issuance could render more difficult or discourage an
attempt to obtain control of New D&B by means of a merger, tender offer, proxy
contest or otherwise, and thereby protect the continuity of New D&B's management
and possibly deprive the stockholders of opportunities to sell their shares of
New D&B Common Stock at prices higher than prevailing
 
                                       59
<PAGE>   62
 
market prices. Such additional shares also could be used to dilute the stock
ownership of persons seeking to obtain control of New D&B pursuant to the
operation of the New D&B Rights Plan, which is discussed below.
 
THE NEW DUN & BRADSTREET CORPORATION RIGHTS PLAN
 
     On             , 1998 the Board of Directors of New D&B declared a dividend
of one preferred share purchase right (a "New D&B Right") for each outstanding
share of New D&B Common Stock. The dividend will be payable on             ,
1998 (the "New D&B Record Date") to D&B, which will be the sole stockholder of
record on the New D&B Record Date. Each New D&B Right entitles the registered
holder to purchase from New D&B one one-thousandth of a share of Series A Junior
Participating New D&B Preferred Stock, par value $0.01 per share (the "New D&B
Participating Preferred Stock"), of New D&B at a price of $          per one
one-thousandth of a share of New D&B Participating Preferred Stock (as the same
may be adjusted, hereinafter referred to as the "New D&B Participating Preferred
Stock Purchase Price"), subject to adjustment. The description and terms of the
New D&B Rights are set forth in the New D&B Rights Agreement dated as of
            , 1998, as the same may be amended from time to time (the "New D&B
Rights Agreement"), between New D&B and First Chicago Trust Company of New York,
as the New D&B Rights Agent (the "New D&B Rights Agent").
 
     Until the earlier to occur of (i) 10 days following a public announcement
that a person or group of affiliated or associated persons (with certain
exceptions, hereinafter referred to in this description of New D&B Rights, an
"Acquiring Person") have acquired beneficial ownership of 15% or more of the
outstanding shares of New D&B Common Stock or (ii) 10 business days (or such
later date as may be determined by action of the Board of Directors prior to
such time as any person or group of affiliated persons becomes an Acquiring
Person) following the commencement of, or announcement of an intention to make,
a tender offer or exchange offer the consummation of which would result in the
beneficial ownership by a person or group of 15% or more of the outstanding
shares of New D&B Common Stock (the earlier of such dates hereinafter referred
to in this description of New D&B Rights as the "Rights Distribution Date"), the
New D&B Rights will be evidenced by the certificates representing New D&B Common
Stock.
 
     The New D&B Rights Agreement provides that, until the Rights Distribution
Date (or earlier redemption or expiration of the New D&B Rights), the New D&B
Rights will be transferred with and only with the New D&B Common Stock. Until
the Rights Distribution Date (or earlier redemption or expiration of the New D&B
Rights), New D&B Common Stock certificates will contain a notation incorporating
the New D&B Rights Agreement by reference. Until the Rights Distribution Date
(or earlier redemption or expiration of the New D&B Rights), the surrender for
transfer of any certificates for shares of New D&B Common Stock will also
constitute the transfer of the New D&B Rights associated with the shares of New
D&B Common Stock represented by such certificate. As soon as practicable
following the Rights Distribution Date, separate certificates evidencing the New
D&B Rights ("New D&B Rights Certificates") will be mailed to holders of record
of the New D&B Common Stock as of the close of business on the Rights
Distribution Date and such separate New D&B Rights Certificates alone will
evidence the New D&B Rights.
 
     The New D&B Rights are not exercisable until the Rights Distribution Date.
The New D&B Rights will expire on             , 2008 (hereinafter referred to in
this description of New D&B Rights as the "Final Expiration Date"), unless the
Final Expiration Date is advanced or extended or unless the New D&B Rights are
earlier redeemed or exchanged by New D&B, in each case as described below.
 
     The New D&B Participating Preferred Stock Purchase Price payable, and the
number of shares of New D&B Participating Preferred Stock or other securities or
property issuable, upon exercise of the New D&B Rights are subject to adjustment
from time to time to prevent dilution (i) in the event of a stock dividend on,
or a subdivision, combination or reclassification of, the New D&B Participating
Preferred Stock, (ii) upon the grant to holders of the New D&B Participating
Preferred Stock of certain rights or warrants to subscribe for or purchase New
D&B Participating Preferred Stock at a price, or securities convertible into New
D&B Participating Preferred Stock with a conversion price, less than the
then-current market price of the New D&B Participating Preferred Stock or (iii)
upon the distribution to holders of the New D&B Participating Preferred Stock of
evidences of indebtedness or assets (excluding regular periodic cash dividends
or dividends
 
                                       60
<PAGE>   63
 
payable in New D&B Participating Preferred Stock) or of subscription rights or
warrants (other than those referred to above).
 
     The New D&B Rights are also subject to adjustment in the event of a stock
dividend on the New D&B Common Stock payable in shares of New D&B Common Stock
or subdivisions, consolidations or combinations of the New D&B Common Stock
occurring, in any such case, prior to the Rights Distribution Date.
 
     Shares of New D&B Participating Preferred Stock purchasable upon exercise
of the New D&B Rights will not be redeemable. Each share of New D&B
Participating Preferred Stock will be entitled, when, as and if declared, to a
minimum preferential quarterly dividend payment of $10 per share but will be
entitled to an aggregate dividend of 1,000 times the dividend declared per share
of New D&B Common Stock. In the event of liquidation, dissolution or winding up
of New D&B, the holders of the New D&B Participating Preferred Stock will be
entitled to a minimum preferential liquidation payment of $100 per share (plus
any accrued but unpaid dividends) but will be entitled to an aggregate payment
of 1,000 times the payment made per share of New D&B Common Stock. Each share of
New D&B Participating Preferred Stock will have 1,000 votes, voting together
with the New D&B Common Stock. Finally, in the event of any merger,
consolidation or other transaction in which shares of New D&B Common Stock are
converted or exchanged, each share of New D&B Participating Preferred Stock will
be entitled to receive 1,000 times the amount received per share of New D&B
Common Stock. These rights are protected by customary antidilution provisions.
 
     Because of the nature of the New D&B Participating Preferred Stock's
dividend, liquidation and voting rights, the value of the one one-thousandth
interest in a share of New D&B Participating Preferred Stock purchasable upon
exercise of each New D&B Right should approximate the value of one share of New
D&B Common Stock.
 
     In the event that any person or group of affiliated or associated persons
becomes an Acquiring Person, each holder of a New D&B Right, other than New D&B
Rights beneficially owned by the Acquiring Person (which will thereupon become
void), will thereafter have the right to receive upon exercise of a New D&B
Right and payment of the New D&B Participating Preferred Stock Purchase Price,
that number of shares of New D&B Common Stock having a market value of two times
the New D&B Participating Preferred Stock Purchase Price.
 
     In the event that, after a person or group has become an Acquiring Person,
New D&B is acquired in a merger or other business combination transaction or 50%
or more of its consolidated assets or earning power are sold, proper provision
will be made so that each holder of a New D&B Right (other than New D&B Rights
beneficially owned by an Acquiring Person which will have become void) will
thereafter have the right to receive, upon the exercise thereof, that number of
shares of common stock of the person with whom New D&B has engaged in the
foregoing transaction (or its parent), which number of shares at the time of
such transaction will have a market value of two times the New D&B Participating
Preferred Stock Purchase Price.
 
     At any time after any person or group becomes an Acquiring Person and prior
to the acquisition by such person or group of 50% or more of the outstanding
shares of New D&B Common Stock or the occurrence of an event described in the
prior paragraph, the Board of Directors of New D&B may exchange the New D&B
Rights (other than New D&B Rights owned by such person or group which will have
become void), in whole or in part, at an exchange ratio of one share of New D&B
Common Stock, or a fractional share of New D&B Participating Preferred Stock of
equivalent value (or of a share of a class or series of New D&B's Preferred
Stock having similar rights, preferences and privileges), per New D&B Right
(subject to adjustment).
 
     With certain exceptions, no adjustment in the New D&B Participating
Preferred Stock Purchase Price will be required until cumulative adjustments
require an adjustment of at least 1% in such New D&B Participating Preferred
Stock Purchase Price. No fractional shares of New D&B Participating Preferred
Stock will be issued (other than fractions which are integral multiples of one
one-thousandth of a share of New D&B Participating Preferred Stock, which may,
at the election of New D&B, be evidenced by depositary receipts) and in lieu
thereof, an adjustment in cash will be made based on the market price of the New
D&B Participating Preferred Stock on the last trading period to the date of
exercise.
 
                                       61
<PAGE>   64
 
     At any time prior to the time an Acquiring Person becomes such, the Board
of Directors of New D&B may redeem the New D&B Rights in whole, but not in part,
at a price of $0.01 per New D&B Right (hereinafter referred to in this
description of New D&B Rights as the "Redemption Price"). The redemption of the
New D&B Rights may be made effective at such time, on such basis and with such
conditions as the Board of Directors in its sole discretion may establish.
Immediately upon any redemption of the New D&B Rights, the right to exercise the
New D&B Rights will terminate and the only right of the holders of New D&B
Rights will be to receive the Redemption Price.
 
     For so long as the New D&B Rights are then redeemable, New D&B may, except
with respect to the Redemption Price, amend the New D&B Rights in any manner.
After the New D&B Rights are no longer redeemable, New D&B may, except with
respect to the Redemption Price, amend the New D&B Rights in any manner that
does not adversely affect the interests of holders of the New D&B Rights.
 
     Until a New D&B Right is exercised, the holder thereof, as such, will have
no rights as a stockholder of New D&B, including, without limitation, the right
to vote or to receive dividends.
 
     A copy of the New D&B Rights Agreement will be filed as an exhibit to the
Registration Statement on Form 10 of New D&B in respect of the registration of
the New D&B Common Stock under the Exchange Act. A copy of the New D&B Rights
Agreement is available free of charge from New D&B. The summary description of
the New D&B Rights set forth above does not purport to be complete and is
qualified in its entirety by reference to the New D&B Rights Agreement, as the
same may be amended from time to time, which is hereby incorporated herein by
reference.
 
CERTAIN EFFECTS OF THE NEW DUN & BRADSTREET CORPORATION RIGHTS AGREEMENT
 
     The New D&B Rights Agreement is designed to protect stockholders of New D&B
in the event of unsolicited offers to acquire New D&B and other coercive
takeover tactics which, in the opinion of the Board of Directors of New D&B,
could impair its ability to represent stockholder interests. The provisions of
the New D&B Rights Agreement may render an unsolicited takeover of New D&B more
difficult or less likely to occur or might prevent such a takeover, even though
such takeover may offer New D&B's stockholders the opportunity to sell their
stock at a price above the prevailing market rate and may be favored by a
majority of the stockholders of New D&B.
 
NO PREEMPTIVE RIGHTS
 
     No holder of any class of stock of New D&B authorized at the time of the
Distribution will have any preemptive right to subscribe to any securities of
New D&B of any kind or class.
 
DELAWARE GENERAL CORPORATION LAW
 
     The terms of Section 203 of the General Corporation Law of the State of
Delaware (the "DGCL") apply to New D&B since it is a Delaware corporation.
Pursuant to Section 203, with certain exceptions, a Delaware corporation may not
engage in any of a broad range of business combinations, such as mergers,
consolidations and sales of assets, with an "interested stockholder" for a
period of three years from the time that such person became an interested
stockholder unless (a) the transaction that results in the person's becoming an
interested stockholder or the business combination is approved by the board of
directors of the corporation before the person becomes an interested
stockholder, (b) upon consummation of the transaction which results in the
stockholder becoming an interested stockholder, the interested stockholder owns
85% or more of the voting stock of the corporation outstanding at the time the
transaction commenced, excluding shares owned by persons who are directors and
also officers and shares owned by certain employee stock plans or (c) on or
after the time the person becomes an interested stockholder, the business
combination is approved by the corporation's board of directors and by holders
of at least two-thirds of the corporation's outstanding voting stock, excluding
shares owned by the interested stockholder, at a meeting of stockholders. Under
Section 203, an "interested stockholder" is defined as any person, other than
the corporation and any direct or indirect majority-owned subsidiary, that is
(a) the owner of 15% or more of the outstanding voting stock of the corporation
or (b) an affiliate or associate of the corporation and was the owner of 15% or
more of the
                                       62
<PAGE>   65
 
outstanding voting stock of the corporation at any time within the three-year
period immediately prior to the date on which it is sought to be determined
whether such person is an interested stockholder. Section 203 does not apply to
a corporation that so provides in an amendment to its certificate of
incorporation or by-laws passed by a majority of its outstanding shares, but
such stockholder action does not become effective for 12 months following its
adoption and would not apply to persons who were already interested stockholders
at the time of the amendment. New D&B's Restated Certificate of Incorporation
does not exclude New D&B from the restrictions imposed under Section 203.
 
     Under certain circumstances, Section 203 makes it more difficult for a
person who would be an "interested stockholder" to effect various business
combinations with a corporation for a three-year period. The provisions of
Section 203 may encourage companies interested in acquiring New D&B to negotiate
in advance with New D&B's Board of Directors, because the stockholder approval
requirement would be avoided if the Board of Directors approves either the
business combination or the transaction which results in the stockholder
becoming an interested stockholder. Such provisions also may have the effect of
preventing changes in the Board of Directors of New D&B. It is further possible
that such provisions could make it more difficult to accomplish transactions
which stockholders may otherwise deem to be in their best interests.
 
PROVISIONS OF THE NEW DUN & BRADSTREET CORPORATION RESTATED CERTIFICATE OF
INCORPORATION AND AMENDED AND RESTATED BY-LAWS AFFECTING CHANGE IN CONTROL
 
     Certain provisions of the New D&B Restated Certificate of Incorporation and
Amended and Restated By-laws may delay or make more difficult unsolicited
acquisitions or changes of control of New D&B. It is believed that such
provisions will enable New D&B to develop its business in a manner that will
foster its long-term growth without disruption caused by the threat of a
takeover not deemed by its Board of Directors to be in the best interests of New
D&B and its stockholders. Such provisions could have the effect of discouraging
third parties from making proposals involving an unsolicited acquisition or
change of control of New D&B, although such proposals, if made, might be
considered desirable by a majority of New D&B's stockholders. Such provisions
may also have the effect of making it more difficult for third parties to cause
the replacement of the current Board of Directors of New D&B. These provisions
include (i) the availability of capital stock for issuance from time to time at
the discretion of the Board of Directors (see "-- Authorized But Unissued
Capital Stock"), (ii) prohibitions against stockholders calling a special
meeting of stockholders or acting by written consent in lieu of a meeting, (iii)
requirements for advance notice for raising business or making nominations at
stockholders' meetings, (iv) the ability of the Board of Directors to increase
the size of the board and to appoint directors to newly created directorships,
(v) a classified Board of Directors and (vi) higher than majority requirements
to make certain amendments to the By-laws and Certificate of Incorporation.
 
  No Stockholder Action by Written Consent; Special Meetings
 
     The New D&B Restated Certificate of Incorporation and Amended and Restated
By-laws provide that stockholder action can be taken only at an annual or
special meeting and cannot be taken by written consent in lieu of a meeting. The
New D&B Restated Certificate of Incorporation and Amended and Restated By-laws
also provide that special meetings of the stockholders can be called only by the
Chief Executive Officer of New D&B or by a vote of the majority of the Board of
Directors. Furthermore, the By-laws of New D&B provide that only such business
as is specified in the notice of any such special meeting of stockholders may
come before such meeting.
 
  Advance Notice for Raising Business or Making Nominations at Meetings
 
     The By-laws of New D&B establish an advance notice procedure for
stockholder proposals to be brought before an annual meeting of stockholders and
for nominations by stockholders of candidates for election as directors at an
annual or special meeting at which directors are to be elected. Only such
business may be conducted at an annual meeting of stockholders as has been
brought before the meeting by, or at the direction of, the Chairman of the Board
of Directors, or by a stockholder of New D&B who is entitled to vote at the
meeting who has given to the Secretary of New D&B timely written notice, in
proper form, of the
                                       63
<PAGE>   66
 
stockholder's intention to bring that business before the meeting. The chairman
of such meeting has the authority to make such determinations. Only persons who
are nominated by, or at the direction of, the Chairman of the Board of
Directors, or who are nominated by a stockholder who has given timely written
notice, in proper form, to the Secretary prior to a meeting at which directors
are to be elected will be eligible for election as directors of New D&B.
 
     To be timely, a stockholder's notice of business to be brought before an
annual meeting and nominations of candidates for election as directors at any
annual meeting shall be delivered to the Secretary of New D&B at the principal
executive offices of New D&B not less than 70 days nor more than 90 days prior
to the first anniversary of the preceding year's annual meeting; provided,
however, that in the event that the date of the annual meeting is advanced by
more than 20 days, or delayed by more than 70 days, from such anniversary date,
notice by the stockholder to be timely must be so delivered not earlier than the
ninetieth day prior to such annual meeting and not later than the close of
business on the later of the seventieth day prior to such annual meeting or the
tenth day following the day on which public announcement of the date of such
meeting is first made.
 
     To be timely, a stockholder's notice of nominations of persons for election
to the Board of Directors may be made at such a special meeting of stockholders
if the stockholder's notice shall be delivered to the Secretary of New D&B at
the principal executive offices of New D&B not earlier than the ninetieth day
prior to such special meeting and not later than the close of business on the
later of the seventieth day prior to such special meeting or the tenth day
following the day on which public announcement is first made of the date of the
special meeting and of the nominees proposed by the Board of Directors to be
elected at such meeting.
 
     The notice of any nomination for election as a director must set forth the
name and address of, and the class and number of shares of New D&B held by, the
stockholder who intends to make the nomination and the beneficial owner, if any,
on whose behalf the nomination is being made; the name and address of the person
or persons to be nominated; a representation that the stockholder is a holder of
record of stock of New D&B entitled to vote at such meeting and intends to
appear in person or by proxy at the meeting to nominate the person or persons
specified in the notice; a description of all arrangements or understandings
between the stockholder and each nominee and any other person or persons (naming
such person or persons) pursuant to which the nomination or nominations are to
be made by the stockholder; such other information regarding each nominee
proposed by such stockholder as would have been required to be included in a
proxy statement filed pursuant to the proxy rules of the SEC had each nominee
been nominated, or intended to be nominated, by the Board of Directors; and the
consent of each nominee to serve as a director if so elected.
 
  Number of Directors; Filling of Vacancies; Removal
 
     The New D&B Restated Certificate of Incorporation and Amended and Restated
By-laws provide that newly created directorships resulting from an increase in
the authorized number of directors (or any vacancy) may only be filled by a vote
of a majority of directors then in office. Accordingly, the Board of Directors
of New D&B may be able to prevent any stockholder from obtaining majority
representation on the Board of Directors by increasing the size of the board and
filling the newly created directorships with its own nominees. If any applicable
provision of the DGCL expressly confers power on stockholders to fill such a
directorship at a special meeting of stockholders, such a directorship may be
filled at such meeting only by the affirmative vote of at least 80% in voting
power of all shares of New D&B entitled to vote generally in the election of
directors, voting as a single class. Directors may be removed only for cause,
and only by the affirmative vote of at least 80% in voting power of all shares
of New D&B entitled to vote generally in the election of directors, voting as a
single class.
 
  Classified Board of Directors
 
     The New D&B Restated Certificate of Incorporation provides for New D&B's
Board of Directors to be divided into three classes of directors serving
staggered three-year terms. As a result, approximately one third of New D&B's
Board of Directors will be elected each year. See "The New Dun & Bradstreet
Corporation Management and Executive Compensation -- The New Dun & Bradstreet
Corporation Board of Directors".
 
                                       64
<PAGE>   67
 
     New D&B believes that a classified board will help to assure the continuity
and stability of its Board of Directors, and its business strategies and
policies as determined by its Board, because a majority of the directors at any
given time will have prior experiences as directors of New D&B. This provision
should also help to ensure that New D&B's Board of Directors, if confronted with
an unsolicited proposal from a third party that has acquired a block of New
D&B's voting stock, will have sufficient time to review the proposal and
appropriate alternatives and to seek the best available result for all
stockholders.
 
     This provision could prevent a party who acquires control of a majority of
the outstanding voting stock from obtaining control of New D&B's Board of
Directors until the second annual stockholders meeting following the date the
acquiror obtains the controlling stock interest, could have the effect of
discouraging a potential acquiror from making a tender offer or otherwise
attempting to obtain control of New D&B and could thus increase the likelihood
that incumbent directors will retain their positions.
 
  Amendments to the Amended and Restated By-laws
 
     The New D&B Restated Certificate of Incorporation provides that the
affirmative vote of the holders of at least 80% in voting power of all the
shares of New D&B entitled to vote generally in the election of directors,
voting together as a single class, shall be required in order for the
stockholders to alter, amend or repeal any provision of the Amended and Restated
By-laws which is to the same effect as provisions contained in the Restated
Certificate of Incorporation relating to (i) the amendment of the Amended and
Restated By-laws, (ii) the classified Board of Directors and the filling of
director vacancies and (iii) calling and taking actions at meetings of
stockholders and prohibiting stockholders from taking action by written consent.
 
  Amendments to the Restated Certificate of Incorporation
 
     The New D&B Restated Certificate of Incorporation requires the affirmative
vote of the holders of at least 80% in voting power of all the shares of New D&B
entitled to vote generally in the election of directors, voting together as a
single class, to alter, amend or repeal provisions of the Restated Certificate
of Incorporation relating to (i) the amendment of the Restated Certificate of
Incorporation and/or the Amended and Restated By-laws, (ii) the classified Board
of Directors and the filling of director vacancies and (iii) calling and taking
actions at meetings of stockholders and prohibiting stockholders from taking
action by written consent.
 
INDEMNIFICATION AND LIMITATION OF LIABILITY FOR DIRECTORS AND OFFICERS
 
     The New D&B Restated Certificate of Incorporation provides that New D&B
shall indemnify directors and officers to the fullest extent permitted by the
laws of the State of Delaware. The New D&B Restated Certificate of Incorporation
also provides that a director of New D&B shall not be liable to the corporation
or its stockholders for monetary damages for breach of fiduciary duty as a
director, except to the extent such exemption from liability or limitation
thereof is not permitted under the DGCL as the same exists or may hereafter be
amended.
 
     The indemnification rights conferred by the Restated Certificate of
Incorporation of New D&B are not exclusive of any other right to which a person
seeking indemnification may otherwise be entitled. New D&B will also provide
liability insurance for the directors and officers for certain losses arising
from claims or charges made against them, while acting in their capacities as
directors or officers.
 
                                       65
<PAGE>   68
 
                      THE REUBEN H. DONNELLEY CORPORATION
 
                                 CAPITALIZATION
 
     The following table sets forth the pro forma historical capitalization of
The Reuben H. Donnelley Corporation as of March 31, 1998 and as adjusted to give
effect to the Distribution and the transactions contemplated thereby. The
following data is qualified in its entirety by the financial statements of
Reuben H. Donnelley presented on a stand-alone basis and the other information
contained elsewhere in this Information Statement. See "Forward-Looking
Statements".
 
<TABLE>
<CAPTION>
                                                              PRO FORMA
                                                              HISTORICAL
                                                                AS OF           PRO FORMA
                                                              MARCH 31,      AS ADJUSTED FOR
                                                               1998(1)     THE DISTRIBUTION(2)
                                                              ----------   -------------------
                                                               (AMOUNTS IN THOUSANDS, EXCEPT
                                                                 SHARE AND PER SHARE DATA)
<S>                                                           <C>          <C>
Cash and Cash Equivalents...................................
Long Term Debt..............................................
                                                              ----------       ----------
Preferred Stock, par value $1.00 per share,
  authorized -- 10,000,000 shares...........................
                                                              ----------       ----------
Common Stock, par value $1.00 per share,
  authorized -- 400,000,000 shares, issued -- 188,420,996
  shares, less treasury shares of 17,853,652................
Capital Surplus.............................................
Retained Earnings (Deficit).................................
     Total Equity (Deficit).................................
                                                              ----------       ----------
          Total Capitalization..............................
                                                              ==========       ==========
</TABLE>
 
- ---------------
(1) The Pro Forma Historical column reflects the recapitalization of The Reuben
    H. Donnelley Corporation at the date of the Distribution. See "The Reuben H.
    Donnelley Corporation Pro Forma Condensed Financial Statements".
 
(2) In connection with the Distribution, D&B will borrow approximately $500
    million. A portion of the proceeds of this borrowing will be used to repay
    existing indebtedness of D&B. This approximately $500 million of debt will
    be an obligation of Reuben H. Donnelley after the Distribution.
 
                                       66
<PAGE>   69
 
                      THE REUBEN H. DONNELLEY CORPORATION
 
                            SELECTED FINANCIAL DATA
 
     The selected financial data of Reuben H. Donnelley as of December 31, 1996
and 1997, and for each of the years in the three year period ended December 31,
1997, are derived from the audited financial statements of Reuben H. Donnelley
on a stand-alone basis. The selected financial data as of December 31, 1993,
1994 and 1995, and for the years ended December 31, 1993 and 1994, are derived
from the unaudited financial statements of Reuben H. Donnelley on a stand-alone
basis which are not included in this Information Statement. The financial data
as of March 31, 1998 and for the three months ended March 31, 1997 and 1998 have
been derived from the unaudited interim financial statements of Reuben H.
Donnelley contained elsewhere in this Information Statement. The financial
information included herein may not necessarily reflect the results of
operations and financial position of Reuben H. Donnelley in the future or what
they would have been had it been a separate entity. The information set forth
below should be read in conjunction with the information under "The Reuben H.
Donnelley Corporation Pro Forma Condensed Financial Statements" and "The Reuben
H. Donnelley Corporation Management's Discussion and Analysis of Financial
Condition and Results of Operations" and Reuben H. Donnelley's Financial
Statements and Notes thereto included elsewhere in this Information Statement.
<TABLE>
<CAPTION>
 
                                                            FOR THE YEAR ENDED DECEMBER 31,
                                     -----------------------------------------------------------------------------
                                                               HISTORICAL                             PRO FORMA(1)
                                     --------------------------------------------------------------   ------------
                                        1993         1994         1995         1996         1997          1997
                                     ----------   ----------   ----------   ----------   ----------   ------------
                                                     (AMOUNTS IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                                  <C>          <C>          <C>          <C>          <C>          <C>
STATEMENT OF OPERATIONS DATA(2):
Revenues...........................  $  333,047   $  310,313   $  312,940   $  270,029   $  239,865    $  239,865
Expenses:
  Operating Expenses(3)............     157,546      139,022      157,559      135,500      132,278       132,278
  General and Administrative(3)....     124,992       91,368       75,754       83,803       81,089        81,089
  Depreciation and Amortization....      15,694       15,444       16,322       16,229       21,930        21,930
  Restructuring Charges............          --           --       17,690           --           --            --
                                     ----------   ----------   ----------   ----------   ----------    ----------
        Subtotal...................     298,232      245,834      267,325      235,532      235,297       235,297
Income from Partnerships and
  Related Fees.....................     129,873      148,770      137,180      132,945      130,171       130,171
                                     ----------   ----------   ----------   ----------   ----------    ----------
        Operating Income...........     164,688      213,249      182,795      167,442      134,739       134,739
Gain(Loss) on Dispositions.........          --           --           --      (28,500)       9,412         9,412
Interest Expense...................          --           --           --           --           --        41,637
                                     ----------   ----------   ----------   ----------   ----------    ----------
        Income Before Provision for
          Income Taxes.............     164,688      213,249      182,795      138,942      144,151       102,514
Provision for Income Taxes.........      65,875       85,300       74,398       60,857       59,246        42,591
                                     ----------   ----------   ----------   ----------   ----------    ----------
        Net Income.................  $   98,813   $  127,949   $  108,397   $   78,085   $   84,905    $   59,923
                                     ==========   ==========   ==========   ==========   ==========    ==========
PRO FORMA EARNINGS PER SHARE(4):
  Basic............................  $     0.56   $     0.75   $     0.64   $     0.46   $     0.50    $     0.35
  Diluted..........................  $     0.56   $     0.75   $     0.64   $     0.46   $     0.50    $     0.35
SHARES USED IN COMPUTING PRO FORMA
  EARNINGS PER SHARE(4):
    Basic..........................     177,200      169,946      169,522      170,017      170,765       170,765
    Diluted........................     177,200      169,946      169,883      170,289      171,065       171,065
OTHER FINANCIAL DATA:
  Gross Advertising Sales(5).......  $1,151,700   $1,108,705   $1,145,944   $1,115,560   $1,067,242    $1,067,242
 
<CAPTION>
                                              FOR THE THREE MONTHS
                                                ENDED MARCH 31,
                                     --------------------------------------
                                           HISTORICAL          PRO FORMA(1)
                                     -----------------------   ------------
                                        1997         1998          1998
                                     ----------   ----------   ------------
                                     (AMOUNTS IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                                  <C>          <C>          <C>
STATEMENT OF OPERATIONS DATA(2):
Revenues...........................  $            $             $
Expenses:
  Operating Expenses(3)............
  General and Administrative(3)....
  Depreciation and Amortization....
  Restructuring Charges............
                                     ----------   ----------    ----------
        Subtotal...................
Income from Partnerships and
  Related Fees.....................
                                     ----------   ----------    ----------
        Operating Income...........
Gain(Loss) on Dispositions.........
Interest Expense...................
                                     ----------   ----------    ----------
        Income Before Provision for
          Income Taxes.............
Provision for Income Taxes.........
                                     ----------   ----------    ----------
        Net Income.................
                                     ==========   ==========    ==========
PRO FORMA EARNINGS PER SHARE(4):
  Basic............................
  Diluted..........................
SHARES USED IN COMPUTING PRO FORMA
  EARNINGS PER SHARE(4):
    Basic..........................
    Diluted........................
OTHER FINANCIAL DATA:
  Gross Advertising Sales(5).......
</TABLE>
<TABLE>
<CAPTION>
                                                                  AS OF DECEMBER 31,
                                     -----------------------------------------------------------------------------
                                                               HISTORICAL                             PRO FORMA(1)
                                     --------------------------------------------------------------   ------------
                                        1993         1994         1995         1996         1997          1997
                                     ----------   ----------   ----------   ----------   ----------   ------------
                                                                (AMOUNTS IN THOUSANDS)
<S>                                  <C>          <C>          <C>          <C>          <C>          <C>            <C>
BALANCE SHEET DATA:
  Total Assets.....................  $  512,165   $  526,168   $  520,214   $  502,193   $  382,286    $  392,786
  Long Term Debt...................                                                                    $  500,000
  Shareholder's Equity.............  $  350,942   $  370,314   $  386,565   $  379,184   $  258,675    $ (230,825)
 
<CAPTION>
                                          AS OF MARCH 31,
                                     -------------------------
                                     HISTORICAL   PRO FORMA(1)
                                     ----------   ------------
                                        1998          1998
                                     ----------   ------------
                                      (AMOUNTS IN THOUSANDS)
<S>                                  <C>          <C>
BALANCE SHEET DATA:
  Total Assets.....................
  Long Term Debt...................
  Shareholder's Equity.............
</TABLE>
 
                                       67
<PAGE>   70
 
- ---------------
(1) See "The Reuben H. Donnelley Corporation Pro Forma Condensed Financial
    Statements".
 
(2) The selected financial data above include amounts related to businesses that
    have been sold and will not be included in Reuben H. Donnelley's results in
    future periods. The P-West business was sold in May 1996 and the P-East
    business was sold in December 1997. The above selected financial data
    contain the following amounts applicable to those businesses.
 
                             (AMOUNTS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                 1993        1994        1995        1996       1997
                               --------    --------    --------    --------    -------
<S>                            <C>         <C>         <C>         <C>         <C>
Revenues.....................  $166,176    $148,785    $140,104    $ 97,263    $77,979
Operating Income.............  $ 13,199    $ 27,926    $ 22,250    $ 18,587    $10,969
Total Assets.................  $163,440    $138,345    $131,751    $ 80,962    $    --
Gross Advertising Sales......  $156,631    $139,060    $133,389    $ 89,939    $73,753
</TABLE>
 
(3) Corporate expense allocations from D&B are included in operating expenses
    and general and administrative expenses. Reuben H. Donnelley management
    believes these allocations are reasonable. However, the costs of these
    services and benefits charged to Reuben H. Donnelley are not necessarily
    indicative of the costs that would have been incurred if Reuben H. Donnelley
    had performed or provided these services as a separate entity. These
    allocations were $24,111, $18,626 and $21,531 in 1995, 1996, and 1997,
    respectively.
 
(4) The computation of pro forma basic earnings per share for the periods
    presented is based upon the historical weighted average number of shares of
    D&B Common Stock outstanding, reflecting the one-for-one distribution. The
    computation of pro forma diluted earnings per share is based upon the
    historical weighted average number of shares of D&B Common Stock outstanding
    and potentially dilutive shares of Reuben H. Donnelly Common Stock.
 
(5) Unaudited gross advertising sales is the billing value of advertisements
    sold by Reuben H. Donnelley and its partnerships.
 
                                       68
<PAGE>   71
 
                      THE REUBEN H. DONNELLEY CORPORATION
 
                    PRO FORMA CONDENSED FINANCIAL STATEMENTS
 
     The following unaudited pro forma condensed financial statements have been
prepared giving effect to the Distribution as if it occurred on December 31,
1997 for the pro forma condensed balance sheet and January 1, 1997 for the pro
forma condensed statements of operations. The pro forma condensed balance sheet
and statements of operations set forth below do not purport to represent what
Reuben H. Donnelley's financial position and results of operations actually
would have been had the Distribution occurred on the date indicated or to
project Reuben H. Donnelley's operating results for any future period. The pro
forma adjustments are based upon available information and certain assumptions
that Reuben H. Donnelley's management believes are reasonable. The pro forma
condensed financial statements set forth below should be read in conjunction
with, and are qualified in their entirety by, the information under "The Reuben
H. Donnelley Corporation Selected Financial Data" and "The Reuben H. Donnelley
Corporation Management's Discussion and Analysis of Financial Condition and
Results of Operations" and in the Reuben H. Donnelley Financial Statements and
Notes thereto included elsewhere in this Information Statement.
 
                                       69
<PAGE>   72
 
                      THE REUBEN H. DONNELLEY CORPORATION
                  PRO FORMA CONDENSED STATEMENT OF OPERATIONS
 
<TABLE>
<CAPTION>
                                                    FOR THE YEAR ENDED DECEMBER 31, 1997
                                                ---------------------------------------------
                                                HISTORICAL     ADJUSTMENTS         PRO FORMA
                                                -----------    -----------        -----------
                                                (AMOUNTS IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                                             <C>            <C>                <C>
Revenues......................................  $   239,865                       $   239,865(A)
Expenses:
  Operating Expenses..........................      132,278                           132,278
  General and Administrative..................       81,089                            81,089(B)
  Depreciation and Amortization...............       21,930                            21,930
                                                -----------                       -----------
Income from Partnerships and Other Related
  Fees........................................      130,171                           130,171
                                                -----------                       -----------
Operating Income..............................      134,739                           134,739(A)
Gain on Disposition...........................        9,412                             9,412
Interest Expense..............................           --     $(40,338)(C)(D)       (41,637)
                                                                  (1,299)(E)
                                                -----------     --------          -----------
          Income before Provision for Income
            Taxes.............................      144,151      (41,637)             102,514
Provision for Income Taxes....................       59,246      (16,655)(F)           42,591
                                                -----------     --------          -----------
Net Income....................................  $    84,905     $(24,982)         $    59,923
                                                ===========     ========          ===========
Pro Forma Earnings Per Share:
  Basic.......................................  $      0.50                       $      0.35
                                                ===========                       ===========
  Diluted.....................................  $      0.50                       $      0.35
                                                ===========                       ===========
Shares Used in Computing Pro Forma Earnings
  Per Share:
  Basic.......................................      170,765                           170,765
                                                ===========                       ===========
  Diluted.....................................      171,065                           171,065
                                                ===========                       ===========
</TABLE>
 
             See notes to pro forma condensed financial statements
 
                                       70
<PAGE>   73
 
                      THE REUBEN H. DONNELLEY CORPORATION
                  PRO FORMA CONDENSED STATEMENT OF OPERATIONS
 
<TABLE>
<CAPTION>
                                                  FOR THE THREE MONTHS ENDED MARCH 31, 1998
                                                ---------------------------------------------
                                                HISTORICAL     ADJUSTMENTS         PRO FORMA
                                                -----------    -----------        -----------
                                                (AMOUNTS IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                                             <C>            <C>                <C>
Revenues......................................  $                                 $          (A)
Expenses:
  Operating Expenses..........................
  General and Administrative..................                                               (B)
  Depreciation and Amortization...............
                                                -----------                       -----------
Income from Partnerships and Other Related
  Fees........................................
                                                -----------                       -----------
Operating Income..............................                                               (A)
Gain on Disposition...........................
Interest Expense..............................           --             (C)(D)
                                                                $       (E)
                                                -----------     --------          -----------
          Income before Provision for Income
            Taxes.............................
Provision for Income Taxes....................                          (F)
                                                -----------     --------          -----------
Net Income....................................  $               $                 $
                                                ===========     ========          ===========
Pro Forma Earnings Per Share:
  Basic.......................................  $                                 $
                                                ===========                       ===========
  Diluted.....................................  $                                 $
                                                ===========                       ===========
Shares Used in Computing Pro Forma Earnings
  Per Share:
  Basic.......................................
                                                ===========                       ===========
  Diluted.....................................
                                                ===========                       ===========
</TABLE>
 
             See notes to pro forma condensed financial statements
 
                                       71
<PAGE>   74
 
                      THE REUBEN H. DONNELLEY CORPORATION
 
                       PRO FORMA CONDENSED BALANCE SHEET
 
<TABLE>
<CAPTION>
                                                            AS OF DECEMBER 31, 1997
                                           ---------------------------------------------------------
                                                           PRO FORMA
                                           HISTORICAL    HISTORICAL(H)    ADJUSTMENTS      PRO FORMA
                                           ----------    -------------    -----------      ---------
                                                            (DOLLARS IN THOUSANDS,
                                                            EXCEPT PER SHARE DATA)
<S>                                        <C>           <C>              <C>              <C>
ASSETS:
Cash and Cash Equivalents................   $     32       $     32                        $      32
Other Current Assets.....................    142,708        142,708                          142,708
                                            --------       --------                        ---------
          Total Current Assets...........    142,740        142,740                          142,740
Non-Current Assets.......................    239,546        239,546        $  10,500(G)      250,046
                                            --------       --------        ---------       ---------
          Total Assets...................   $382,286        382,286        $  10,500       $ 392,786
                                            ========       ========        =========       =========
LIABILITIES AND SHAREHOLDER'S EQUITY:
Current Liabilities......................   $ 59,465       $ 59,465                        $  59,465
Long Term Debt...........................         --             --        $ 500,000(C)      500,000
Other Liabilities........................     64,146         64,146                           64,146
                                            --------       --------        ---------       ---------
          Total Liabilities..............    123,611        123,611          500,000         623,611
Shareholder's Equity:
Preferred Stock, par value $1.00 per
  share, Authorized -- 10,000,000 shares
Common Stock, par value $1.00 per share,
  Authorized -- 400,000,000 shares;
  Issued -- 188,420,966 shares, less
  treasury shares of 17,853,652..........         --        170,567               --         170,567
Common Stock, no par value Authorized --
  100 shares; Issued -- 100 shares.......     12,002             --               --              --
Capital Surplus..........................    101,032             --               --              --
Retained Earnings (Deficit)..............    145,641         88,108         (489,500)       (401,392)
                                            --------       --------        ---------       ---------
          Total Shareholder's Equity.....    258,675        258,675         (489,500)       (230,825)
                                            --------       --------        ---------       ---------
          Total Liabilities and
            Shareholder's Equity.........   $382,286       $382,286        $  10,500       $ 392,786
                                            ========       ========        =========       =========
</TABLE>
 
             See notes to pro forma condensed financial statements
 
                                       72
<PAGE>   75
 
                       THE REUBEN H. DONNELLY CORPORATION
               NOTES TO PRO FORMA CONDENSED FINANCIAL STATEMENTS
 
A.  The pro forma condensed statement of operations for the year ended December
    31, 1997 includes amounts related to the P-East business that was sold in
    December 1997 and will not be included in the results going forward. The
    following amounts were related to this business.
 
<TABLE>
<CAPTION>
                                                              (IN THOUSANDS)
                                                              --------------
<S>                                                           <C>
Revenues....................................................     $77,979
Operating Income............................................      10,969
</TABLE>
 
B.  Reuben H. Donnelley estimates a net increase in operating expense of
    approximately $8.5 million associated with operating as a publicly owned
    company which is not reflected in the pro forma condensed financial
    statements.
 
C.  In connection with the Distribution, D&B will borrow approximately $500
    million. A portion of the proceeds of this borrowing will be used to repay
    existing indebtedness of D&B. This approximately $500 million of debt will
    be an obligation of Reuben H. Donnelley after the Distribution. The debt is
    currently estimated to be comprised of:
 
<TABLE>
<CAPTION>
                                                                             HIGH YIELD
                                                         BANK FINANCING        BONDS
                                                         --------------    --------------
<S>                                                      <C>               <C>
Amount.................................................  $350 million       $150 million
Estimated Interest.....................................     7.850%             8.575%
Estimated Financing Costs..............................  $5.8 million       $4.7 million
Estimated Financing Term...............................  5.5-8.5 years        10 years
</TABLE>
 
D.  Gives effect to the interest expense on $500 million of debt based on a
    weighted average interest rate of 8.07% per annum.
 
E.  Gives effect to the amortization of $10.5 million of estimated deferred
    financing costs related to the $500 million of debt. The deferred financing
    costs will be amortized over the life of the debt.
 
F.  To reflect the tax effect of the pro forma adjustments at the statutory tax
    rate.
 
G.  To reflect the $10.5 million of deferred financing costs related to the $500
    million of debt.
 
H.  The Pro Forma Historical column reflects the recapitalization of The Reuben
    H. Donnelley Corporation at the date of the Distribution.
 
                                       73
<PAGE>   76
 
                      THE REUBEN H. DONNELLEY CORPORATION
 
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
     This discussion and analysis of financial condition and results of
operations is prepared as if Reuben H. Donnelley was a stand-alone entity for
all periods discussed. This discussion should be read in conjunction with The
Reuben H. Donnelley Corporation Financial Statements and Notes thereto included
elsewhere in this Information Statement.
 
OVERVIEW
 
     On December 17, 1997, the Board of Directors of D&B announced a plan to
separate into two publicly traded companies -- Reuben H. Donnelley and New D&B.
The Distribution is the method by which D&B will distribute to its stockholders
shares of New D&B Common Stock, which will represent a continuing interest in
D&B's businesses to be conducted by New D&B. After the Distribution, D&B's only
business will be the Reuben H. Donnelley Business and shares of D&B Common Stock
held by D&B stockholders will represent a continuing ownership interest in that
business. In connection with the Distribution, D&B will change its name to "The
Reuben H. Donnelley Corporation" (and therefore from and after the Distribution,
D&B Common Stock will be Reuben H. Donnelley Common Stock) and New D&B will
change its name to "The Dun & Bradstreet Corporation". Reuben H. Donnelley
provides sales, marketing and publishing services for yellow pages and other
directory products and is the largest independent marketer of yellow pages
advertising in the United States. Reuben H. Donnelley will retain all the assets
and liabilities related to the yellow pages and other directory product sales,
marketing and publishing services, after the Distribution. D&B has received a
ruling from the Internal Revenue Service to the effect that the Distribution
will be tax-free for Federal income tax purposes.
 
     In connection with the Distribution, D&B will borrow approximately $500
million. A portion of the proceeds of this borrowing will be used to repay
existing indebtedness of D&B. This approximately $500 million of debt will be an
obligation of Reuben H. Donnelley after the Distribution.
 
     The financial statements generally reflect the financial position, results
of operations, and cash flows of Reuben H. Donnelley as if it were a stand-alone
entity for all periods presented. The financial statements include allocations
of certain D&B corporate headquarters assets (including prepaid pension assets)
and liabilities (including postretirement benefits), and expenses (including
cash management, legal, accounting, tax, employee benefits, insurance services,
data services and other D&B corporate overhead) relating to the Reuben H.
Donnelley Business. Management of Reuben H. Donnelley believes these allocations
are reasonable. However, the costs of these services and benefits charged to
Reuben H. Donnelley are not necessarily indicative of the costs that would have
been incurred if Reuben H. Donnelley had performed or provided these functions
as a separate entity.
 
     The financial information included herein may not necessarily reflect the
results of operations, financial position, changes in stockholder's equity and
cash flows of Reuben H. Donnelley in the future or what they would have been had
it been a separate entity during the periods presented.
 
     The financial statements reflect effective tax rates of Reuben H. Donnelley
on a separate company basis. These rates do not reflect the benefit of D&B's
global tax planning actions which have historically resulted in lower
consolidated tax rates.
 
     D&B uses a centralized cash management system to finance its operations.
Cash deposits from the Reuben H. Donnelley Business are transferred to D&B on a
daily basis and D&B funds Reuben H. Donnelley's disbursement bank accounts as
required. No interest has been charged on these transactions with D&B.
 
     For purposes of governing certain of the ongoing relationships between New
D&B and Reuben H. Donnelley after the Distribution and to provide for an orderly
transition, New D&B and D&B will enter into various agreements including a
Distribution Agreement, Tax Allocation Agreement, Employee Benefits
 
                                       74
<PAGE>   77
 
Agreement, Intellectual Property Agreement, Shared Transaction Services
Agreement, Data Services Agreement and Transition Services Agreement.
 
RESULTS OF OPERATIONS
 
  Three Months ended March 31, 1998 Compared with Three Months ended March 31,
1997
 
     [To come]
 
  Year ended December 31, 1997 Compared with Year ended December 31, 1996
 
     Reuben H. Donnelley's net income before taxes for the year ended December
31, 1997 was $144.2 million compared to $138.9 million for 1996. During 1997,
Reuben H. Donnelley sold its East Coast proprietary operations ("P-East").
Excluding the gain on the sale of P-East of $9.4 million and the operating
results of P-East of $11.0 million in 1997, net income before taxes was $123.8
million. During 1996, Reuben H. Donnelley sold its West Coast proprietary
operations ("P-West"). Excluding the loss on the sale of P-West of $28.5 million
and the operating results of both P-East ($19.2 million) and P-West ($0.6
million loss) in 1996, net income before taxes was $148.8 million. The net
income decline was due to several factors. The first factor affecting results
was the rescheduling of certain directories in the markets served by Bell
Atlantic which created a shift in revenues from 1997 to 1998, resulting in lower
revenue growth in 1997. The second factor is a decrease in partnership income
from DonTech primarily due to a decrease in Reuben H. Donnelley's share of the
profits. Reuben H. Donnelley's financial performance in 1997 compared to the
prior year was also negatively affected by two additional factors (i) the first
full year of amortization costs related to the $40 million investment made in
1995 and 1996 associated with the new software and start-up costs of the new
publishing facility in Raleigh, North Carolina and (ii) Reuben H. Donnelley
expensed approximately $4 million in start-up costs for the new Cincinnati
directory which is scheduled to be published in the third quarter of 1998.
 
     Gross advertising sales represent total advertising sales generated by
Reuben H. Donnelley, including its partnerships. Sales in 1997 decreased 4.3%
compared to the prior year. This decline is due to several factors including the
expiration of Reuben H. Donnelley's contract with Cincinnati Bell during June,
1997, lower sales in Bell Atlantic directories which were held down by the
rescheduling of certain directories in those markets and created a shift in
sales from 1997 to 1998, and the sale of P-East.
 
     Revenues are derived from commissions related to advertising sales and do
not include revenues generated by Reuben H. Donnelley through sales of
advertising by the DonTech partnership. Revenues decreased from $270.0 million
in 1996 to $239.9 million in 1997. Excluding both P-East revenues of $78.0
million in 1997 and $95.1 million in 1996 and P-West revenues of $2.2 million in
1996, revenues decreased 6.3% in 1997 from $172.7 million in 1996 to $161.9
million in 1997. This decrease primarily was attributable to the expiration of
the contract with Cincinnati Bell. Adjusted for Cincinnati, revenue declined 4%.
Revenue was adversely affected by scheduling shifts for certain directories in
the Bell Atlantic region that affected the timing of when Reuben H. Donnelley
services these customers and records revenues. The Bell Atlantic decrease was
9.9% from $95.9 million in 1996 to $86.4 million in 1997. This decrease in the
Bell Atlantic region is partially offset by an 11.1% increase in revenue in the
Sprint markets. Gross advertising sales performance in Reuben H. Donnelley's
Sprint markets has been well above the industry average levels in the recent
period, primarily in the Las Vegas market.
 
     Partnership income decreased in 1997 by 2.1% or $2.8 million. Reuben H.
Donnelley receives partnership income primarily from two sources, the DonTech
partnership and the CenDon partnership. Reuben H. Donnelley receives 50% of the
profits generated by the DonTech partnership and also receives direct fees from
Ameritech which are tied to advertising sales generated by the DonTech
partnership ("Revenue Participation"). Both of these items are included in
income from partnerships and other related fees. Reuben H. Donnelley's
partnership income from DonTech declined 4.3% in 1997 or $5.1 million, primarily
due to a decrease in Reuben H. Donnelley's share of profits in accordance with
the negotiated agreement. Reuben H. Donnelley's partnership income from CenDon
increased 26.0% in 1997 or $2.5 million due to sales performance in the these
markets that was well above industry average.
 
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<PAGE>   78
 
     Reuben H. Donnelley's 1997 operating and general and administrative
expenses were $213.4 million compared to $219.3 million in 1996. Excluding
P-East ($66.2 million in 1997 and $75.1 million in 1996) and P-West ($1.9
million in 1996) operating and general and administrative expenses increased
slightly (3.4%) to $147.2 million in 1997 from $142.3 million in 1996.
 
     Depreciation and amortization increased from $16.2 million in 1996 to $21.9
million in 1997 principally due to the first full year of amortization costs
related to the new publishing facility.
 
  Year ended December 31, 1996 Compared with Year ended December 31, 1995
 
     Reuben H. Donnelley's net income before taxes for the year ended December
31, 1996 was $138.9 million compared to $182.8 million for 1995. In 1996 P-West
was sold and a loss of $28.5 million was recorded. Excluding this loss and the
operating results of both P-East ($19.2 million in 1996 and $21.3 million in
1995) and P-West ($0.6 million loss in 1996 and $1.0 million in 1995) net income
before taxes was $148.8 million in 1996 compared to $160.5 million in 1995. Also
in 1995 a non-recurring charge of $17.7 million was recorded related to the
closing of the Terre Haute publishing facility. After excluding the proprietary
business and the non-recurring charge, 1996 results compared to 1995 were $148.8
million compared to $178.2 million. This variance was caused by two principal
factors. First, 1995 results included the one-time benefit of the reversal of
bad debt reserve of $19.9 million resulting from improved business practices. In
addition, Reuben H. Donnelley was paid a lower commission rate on 1996 Bell
Atlantic sales as a result of previously negotiated contractual provisions.
 
     Gross advertising sales represents total advertising sales generated by
Reuben H. Donnelley, including DonTech sales. Sales in 1996 decreased 2.7% from
the prior year. Excluding P-East and P-West, sales increased 1.3% from $1,013
million in 1995 to $1,026 million in 1996. This increase was primarily due to an
9.2% increase in Sprint business sales.
 
     Revenues are derived from commissions related to the advertising sales and
do not include revenues generated by Reuben H. Donnelley through sales of
advertising by the DonTech partnership. Revenues for 1996 and 1995 were $270.0
million and $312.9 million, respectively. Revenues excluding P-East ($95.1
million in both 1995 and 1996) and P-West ($2.2 million in 1996 and $45.0
million in 1995) were essentially flat in 1996 compared to 1995 with $172.7
million of revenue in 1996 as compared to $172.8 million in 1995. However, the
Bell Atlantic market revenue decreased by $4.2 million and was offset by the
Sprint and Cincinnati markets.
 
     Partnership income decreased in 1996 by 3.1% or $4.3 million. Reuben H.
Donnelley's partnership income from DonTech declined 3.3% in 1996 or $4.2
million, primarily due to a decrease in Reuben H. Donnelley's share of profits
in accordance with a negotiated agreement.
 
     Reuben H. Donnelley's 1996 operating costs and general and administrative
expenses were $219.3 million compared to $233.3 million in 1995. Excluding
P-East ($75.1 million in 1996 and $73.1 million in 1995) and P-West ($1.9
million in 1996 and $43.2 million in 1995) costs were $142.3 million and $117.0
million in 1996 and 1995, respectively. The primary reason for the increase in
expenses in 1996 is that in 1995 there was a reversal of prior year excess
provision accruals of $19.9 million.
 
  Restructuring Charge
 
     In 1995, Reuben H. Donnelley recorded a restructuring charge of $17.7
million for the closing of the Terre Haute publishing facility. The charge
included fixed asset write-offs, as well as severance (cash outlays were made
primarily in 1996 and 1997), legal costs and advertising claims (cash outlays in
1996). Reuben H. Donnelley moved its publishing operations from Terre Haute,
Indiana to Raleigh, North Carolina to strengthen its cost-effective advertising
sales and publishing services solution. It is expected that this investment will
result in improved productivity, quality and cycle times.
 
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<PAGE>   79
 
  Income Taxes
 
     The financial statements reflect effective tax rates of Reuben H. Donnelley
on a separate company basis. Reuben H. Donnelley's effective tax rates were
40.7%, 43.8%, and 41.1% in 1995, 1996, and 1997, respectively. The increase in
the rate in 1996 is related to non-deductible capital losses related to the sale
of P-West which increased the rate 2.8%.
 
  Changes in Financial Position at December 31, 1997 Compared with December 31,
1996
 
     Accounts Receivable -- Net decreased $22.3 million in 1997 primarily due to
the sale of P-East assets including receivables of $61.9 million at December 31,
1996. This was offset by the recording of a receivable for the revenue
participation portion of the DonTech agreement ($51.6 million). In addition
receivables also decreased due to the rescheduling of certain directories in the
markets served by Bell Atlantic which created lower revenues in 1997 and
therefore lower year end receivables.
 
     Total Liabilities -- remained essentially flat at $123.6 million in 1997 as
compared to $123.0 million in 1996. A decrease of $19.5 million in the deferred
income tax liability and a decrease in liabilities as a result of the sale of
the P-East operation were offset by an increase in reserves in connection with
the sale of P-East.
 
  Liquidity And Capital Resources
 
     Cash and cash equivalents for the years ended 1995, 1996, and 1997 were
$1.4 million, $60,000 and $32,000, respectively. These balances reflect D&B's
centralized cash management system where cash deposits are transferred to D&B on
a daily basis and D&B funds Reuben H. Donnelley's disbursement bank accounts as
required. The 1995 balance reflects certain marketable securities that Reuben H.
Donnelley held.
 
     Net cash provided by operations was $136.6 million, $100.5 million, and
$99.7 million in 1995, 1996, and 1997, respectively. The decrease from 1995 to
1996 was due to an increase of accounts payable in 1995.
 
     Net cash provided from investing activities in 1997 was $105.7 million
primarily due to the sale of the P-East business for $122.0 million in cash. Net
cash used in investing activities in 1995 and 1996 was $43.0 million and $16.5
million, respectively. Both years there was an increased amount of capital
spending on property and equipment and computer software.
 
     The majority of capital spending for Reuben H. Donnelley is computer
hardware, software and upgrades for its production and operating systems.
Capital spending excluding computer software in 1995, 1996 and 1997 was $19.3
million, $16.0 million, and $9.1 million, respectively. Computer software
spending for those years was $23.7 million, $21.9 million, and $7.2 million,
respectively. The increased spending in 1995 and 1996 is due to the investment
Reuben H. Donnelley has made in its new publishing facility in Raleigh, North
Carolina.
 
     Net cash used in financing activities represents cash transferred to D&B
throughout the year. As stated above, all cash deposits are transferred to D&B
on a daily basis and D&B funds Reuben H. Donnelley's disbursement bank accounts
as required. The net amounts transferred to D&B were $92.1 million, $85.4
million and $205.4 million in 1995, 1996, and 1997 respectively. The 1997
transfer includes the proceeds received from the sale of P-East.
 
     In connection with the Distribution, D&B will borrow approximately $500
million. A portion of the proceeds of this borrowing will be used to repay
existing indebtedness of D&B. This approximately $500 million of debt will be an
obligation of Reuben H. Donnelley after the Distribution.
 
ADOPTION OF STATEMENTS OF FINANCIAL ACCOUNTING STANDARDS
 
     In June 1997, the Financial Accounting Standards Board ("FASB") issued
Statement of Financial Accounting Standards ("SFAS") No. 130, "Reporting
Comprehensive Income" ("SFAS No. 130"), which establishes standards for
reporting and displaying comprehensive income and its components in a full set
of general-purpose financial statements. This statement is effective for fiscal
years beginning after December 15,
 
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1997 and requires reclassification of prior-period financial statements. Reuben
H. Donnelley is currently considering the various presentation options of SFAS
No. 130.
 
     Also in June 1997, the FASB issued SFAS No. 131, "Disclosures about
Segments of an Enterprise and Related Information" ("SFAS No. 131"), which
revises disclosure requirements about operating segments and establishes
standards for related disclosures about products and services, geographic areas
and major customers. SFAS No. 131 requires that public business enterprises
report financial and descriptive information about their reportable operating
segments. The statement is effective for fiscal years beginning after December
15, 1997, and requires restatement of prior years in the initial year of
application. Reuben H. Donnelley is in the process of evaluating the disclosure
requirements. The adoption of SFAS No. 131 will have no impact on Reuben H.
Donnelley's results of operations, financial position or cash flows.
 
     In February 1998, the FASB issued SFAS No. 132, "Employers' Disclosures
about Pensions and Other Postretirement Benefits" ("SFAS No. 132"). SFAS No. 132
revises employers' disclosures about pension and other postretirement benefit
plans. SFAS No. 132 is effective for fiscal years beginning after December 15,
1997. Restatement of disclosures for earlier periods provided for comparative
purposes is required unless the information is not readily available, in which
case the notes to the financial statements should include all available
information and a description of the information not available. Reuben H.
Donnelley is in the process of evaluating the disclosure requirements. The
adoption of SFAS No. 132 will have no impact on Reuben H. Donnelley's results of
operations, financial position or cash flows.
 
YEAR 2000
 
     Many existing computer systems and software applications may not properly
record or interpret years after the year 1999. Reuben H. Donnelley relies on
computer hardware, software and related technology, together with data,
generated therefrom, in the operation of its business. Such technology and data
are used in creating and delivering the Reuben H. Donnelley's products and
services. There can be no assurance that Reuben H. Donnelley will be able to
timely or cost-effectively complete Year 2000 remediation programs, that such
programs will be successful or that the failure by Reuben H. Donnelley or by
third parties outside of their control with whom they transact business to
adequately address Year 2000 issues will not have a material adverse effect on
Reuben H. Donnelley. Management estimates that Reuben H. Donnelley will spend
approximately $3.0 million and $2.0 million incrementally on Year 2000
compliance in 1998 and 1999, respectively. These estimates are primarily for
modifications of existing systems. Maintenance and modification costs are
expensed as incurred, while the costs of new hardware and software purchased by
Reuben H. Donnelley are capitalized.
 
DIVIDENDS
 
     Reuben H. Donnelley as a subsidiary of D&B did not pay dividends directly
to D&B shareholders. Subject to the approval of the Board of Directors of Reuben
H. Donnelley, it is anticipated that Reuben H. Donnelley will initially pay a
dividend, which when combined with that paid by New D&B, will total the current
annualized dividend of D&B of $0.88 per share.
 
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<PAGE>   81
 
                      THE REUBEN H. DONNELLEY CORPORATION
 
                                    BUSINESS
 
GENERAL
 
     Reuben H. Donnelley is the largest independent marketer of yellow pages
advertising in the United States. It operates in 14 states and has a contractual
relationship with the leading incumbent local telephone service providers in
several key states and metropolitan areas. These relationships include
partnerships and sales agency arrangements under which Reuben H. Donnelley
provides a combination of advertising sales, marketing, compilation and
publishing services to the incumbent local telephone company.
 
     Reuben H. Donnelley's major telephone company relationships and primary
areas served include: Ameritech -- Illinois (through the DonTech partnership);
Bell Atlantic -- New York State; Sprint -- Orlando (sales agency) and Las Vegas
(through the CenDon partnership). The Ameritech relationship, including DonTech,
a perpetual 50/50 partnership, generates the largest portion of Reuben H.
Donnelley's operating income and cash flow. The sales agency and partnership
relationships with Bell Atlantic and Sprint extend through 2005 and 2004,
respectively. Reuben H. Donnelley also has separate agreements to provide
publishing services to Ameritech and CenDon as well as to Yellow Book, USA, L.P.
an independent yellow pages publisher ("Yellow Book").
 
     In September 1997, after its agency relationship with Cincinnati Bell
Directory expired, Reuben H. Donnelley launched a proprietary directory
operation in Cincinnati and expects to publish its own proprietary directory
covering Cincinnati, northern Kentucky and southwest Indiana by the fall of
1998.
 
     Reuben H. Donnelley serves the yellow pages marketing needs of over 500,000
small and medium size businesses and service organizations that purchase yellow
pages advertising in the more than 275 directories serviced by Reuben H.
Donnelley. In 1997, Reuben H. Donnelley sold over $1 billion of advertising,
which accounted for approximately 9% of the $11 billion of yellow pages
advertising sold in the United States.
 
     Approximately 84% of yellow page advertising was sold by or on behalf of
local telephone companies, primarily Regional Bell Operating Companies, which
provide local yellow page directories. All other independent marketers of yellow
pages advertising combined accounted for 7% of total yellow pages advertising
sales in the United States.
 
     There are two significant trends in the yellow pages industry. First, the
deregulation of the telecommunications industry as a result of the
Telecommunications Act of 1996 is resulting in increased competition for local
telephone service and expanded geographic markets for local telephone service
providers, thereby opening up potential opportunities for directory publishers.
Second, the advances in technology and the growth of the Internet will have a
significant impact on Reuben H. Donnelley going forward. Reuben H. Donnelley
believes that it is well positioned to capitalize on these trends.
 
     Reuben H. Donnelley's business strategy includes:
 
        - Leveraging existing relationships and growing the core business;
 
        - Capturing outsourcing opportunities; and
 
        - Capitalizing on new technology.
 
ADVERTISING SALES AND MARKETING
 
     Reuben H. Donnelley provides some of the most comprehensive capabilities in
the directory information industry, including tools and information to
effectively conduct sales and marketing planning, sales management, sales
compensation, and customer service activities. Reuben H. Donnelley sells
advertising in consumer, business-to-business, Internet and neighborhood yellow
pages. Approximately 85% of Reuben H. Donnelley's revenue and cash flow is
derived from commissions received from the sale of advertisements placed in
yellow pages directories. Its customer base includes over a half million small
and medium size businesses and service organizations in 14 states including
Florida, Illinois, Nevada and New York. In all of its markets except
 
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Cincinnati, Reuben H. Donnelley operates either under a long term contractual
relationship or in direct partnership with the local telephone service
providers. Each alliance is tailored to meet the specific strategic and
operating objectives of the local telephone service provider.
 
     Reuben H. Donnelley has developed specialized sales and marketing
techniques, training programs, deployment tactics and information systems to
maximize market penetration and revenue growth. Reuben H. Donnelley leverages
its customer database in order to segment its markets, prioritize its selling
efforts and maximize the efficiency of its sales force. In order to achieve
cost-effective results, Reuben H. Donnelley's sales force (i) analyzes the
characteristics of the account's business and advertising revenue potential to
determine whether the account should be contacted by mail, telephone or on-site
visits, (ii) targets certain high-potential accounts by assigning industry
specialists who offer customized products and services for these profitable
niches, (iii) pre-screens accounts with Reuben H. Donnelley's sophisticated
information systems to better identify profitable sales opportunities and (iv)
geographically targets accounts to maximize efficiency while ensuring continuity
in Reuben H. Donnelley's customer relationships. Compensation for Reuben H.
Donnelley's non-union sales force of approximately 540 employees is highly
performance driven; approximately 55% of compensation is earned on the basis of
incentives tied to key success factors of the business.
 
PUBLISHING
 
     Reuben H. Donnelley's publishing operations offer a variety of leading-edge
pre-press processes and information management services to produce or support
print and electronic directory products. Core publishing services include
graphics and ad composition, customer order processing, listing database
management and pagination. Reuben H. Donnelley's publishing operations are based
in Raleigh, North Carolina and Dunmore, Pennsylvania. In 1997, Reuben H.
Donnelley completed a $40 million project to upgrade its Raleigh publishing
facility and provided it with new business systems for sales, publishing,
marketing and customer service, and enhanced new product capabilities. Reuben H.
Donnelley's employees now utilize client server architecture and relational
databases that are custom-designed to support the yellow pages advertising and
publishing processes. As a result, it has been able to reduce publishing costs
by approximately 30% and cycle times by 50%. Reuben H. Donnelley receives
revenues for publishing services, such as advertisement creation and database
management, on a negotiated fee basis. Publishing revenue represents
approximately 15% of Reuben H. Donnelley's total revenue and is derived
primarily from separately negotiated contracts with several of its long-term
customers, including subsidiaries of Ameritech, Sprint and Yellow Book.
 
CUSTOMERS; KEY CONTRACTS
 
     Reuben H. Donnelley's revenues and profitability are derived primarily from
long-standing relationships with some of the country's largest local telephone
service providers, including Ameritech, Bell Atlantic and Sprint, as well as
smaller telephone companies. Reuben H. Donnelley's client agreements include
both partnership and agency relationships. The equity income from the DonTech
partnership and the fees from the other arrangement with Ameritech, as well as
the equity income from the CenDon partnership, are not included in Reuben H.
Donnelley's revenues but are included in its operating income.
 
     Ameritech.  Reuben H. Donnelley's relationship with telephone companies
currently owned by Ameritech began in 1908 with the Chicago Telephone Company.
Since then, Reuben H. Donnelley has had a variety of contractual relationships
with Ameritech, including the creation of the DonTech partnership in 1990.
DonTech is a perpetual partnership which acts as the exclusive advertising sales
agent for Ameritech's printed and Internet directories in Illinois and northwest
Indiana. DonTech receives a commission from Ameritech on advertising sold.
Reuben H. Donnelley receives 50% of the profits and cash generated by DonTech
and also receives direct fees from Ameritech which are tied to advertising sales
generated by DonTech. Under a separate agreement, Reuben H. Donnelley provides
publishing services for Ameritech's Illinois and northwestern Indiana
directories through 2003. The Ameritech relationship represented approximately
86% of Reuben H. Donnelley's operating income in 1997.
 
     Bell Atlantic.  Reuben H. Donnelley's relationship with Bell Atlantic dates
back to its relationship with New York Telephone Company which began in 1909.
Under the current agreement, which was entered into in
 
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<PAGE>   83
 
1990, Reuben H. Donnelley provides advertising sales services for directories in
substantially all of New York State through 2005. As sales agent, Reuben H.
Donnelley is entitled to a commission on advertising sales. The Bell Atlantic
relationship represented approximately 36% of Reuben H. Donnelley's total
revenues in 1997.
 
     Sprint.  Reuben H. Donnelley's relationship with Sprint dates back to 1980
when Reuben H. Donnelley contracted to publish directories for Centel Directory
Company and United Telephone Company of Florida, both of which have since merged
into Sprint. Reuben H. Donnelley's relationship with Sprint includes the CenDon
partnership with Centel Directory Company, and related directory contracts with
several of Sprint's operating subsidiaries, to publish, manufacture and
distribute telephone directories in Florida, Nevada, North Carolina and
Virginia. Under the CenDon partnership agreement, Reuben H. Donnelley and Sprint
each has a 50% interest in the CenDon partnership and Reuben H. Donnelley
receives a 50% share of the CenDon partnership's income. In addition, Reuben H.
Donnelley has a contract to provide advertising sales, marketing and customer
services to the CenDon partnership for a specified sales commission and a
negotiated fee for publishing services. Reuben H. Donnelley also has contracts
to provide advertising sales and publishing services for Sprint's directories in
the greater Orlando marketplace, for which it receives sales commissions on
local advertising sales, and national advertising sales and a negotiated fee for
publishing services. Both the CenDon partnership and the Sprint sales agency
agreements continue through 2004. The CenDon partnership represented
approximately 9% of Reuben H. Donnelley's operating income in 1997. The CenDon
and Sprint sales agency agreements represented approximately 12% and 5%,
respectively, of Reuben H. Donnelley's revenue in 1997.
 
     While these partnerships and sales agency agreements currently extend for
significant periods, no assurance can be given that Reuben H. Donnelley will be
able to maintain these agreements and relationships after expiration of the
current terms or that a termination, expiration or significant modification of
these arrangements would not have a material adverse effect on Reuben H.
Donnelley's business, financial condition or results of operations. Certain of
these agreements are subject to termination upon a change of control of Reuben
H. Donnelley.
 
STRATEGY
 
     Reuben H. Donnelley intends to focus its business strategy on the following
opportunities:
 
          Leverage Existing Account Relationships and Grow the Core
     Business.  Reuben H. Donnelley's strategy is to provide small and
     medium-sized businesses with a more integrated solution to their
     advertising needs. For many of these businesses, printed yellow pages
     advertising historically has been their principal form of advertising.
     However, based on Reuben H. Donnelley's experience in selling cable
     television and Internet advertising, Reuben H. Donnelley management
     believes that it has the opportunity to expand its core business and cross
     sell these higher growth advertising media to its current customer base. In
     addition, some of the local telephone service providers have expressed an
     interest in using this highly effective sales channel to market their other
     telecommunications products and services in the current, more competitive
     local telephone market.
 
          Capture Growing Outsourcing Opportunities.  Currently, approximately
     84% of yellow pages advertising sales are attributable to local telephone
     service providers other than those with whom Reuben H. Donnelley is
     associated. Recent regulatory changes have opened up local phone markets to
     Competitive Local Exchange Carriers ("CLECs"). As CLECs enter new markets,
     they may not want to incur the significant upfront costs necessary to sell
     advertising, and compile, create and publish a yellow pages directory.
     Reuben H. Donnelley believes it can provide a quick, cost-effective,
     integrated yellow pages advertising and publishing solution for these
     companies.
 
          Reuben H. Donnelley management believes that there is the potential
     for existing local telephone service providers to outsource an increasing
     amount of their non-core business processes over time due to changes in the
     telecommunications industry. Because Reuben H. Donnelley is a highly
     specialized company dedicated to the yellow pages industry with a proven
     track record of success in establishing and maintaining relationships with
     local telephone companies, and because Reuben H. Donnelley does not compete
     directly with the local phone companies for their telecommunications
     business, Reuben H.
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<PAGE>   84
 
     Donnelley management believes that Reuben H. Donnelley is well positioned
     to capture any potential outsourcing from both existing local telephone
     service providers and new entrants into local telephone markets.
 
          Capitalize on New Technology.  Reuben H. Donnelley believes its recent
     investment in technology will provide it with a greater competitive
     advantage, further strengthen its cost-effective advertising sales and
     publishing services solution and enable it to successfully resolve its own
     internal Year 2000 issues. Reuben H. Donnelley believes that since its
     technology investments were made earlier than most of its competitors,
     Reuben H. Donnelley will be ahead of such competitors in the areas of cost,
     quality and cycle time.
 
COMPETITION
 
     There is competition to varying degrees from other yellow pages publishers
in the markets that Reuben H. Donnelley serves. While the largest potential
competitor in each market is the local telephone company, in most of its
markets, Reuben H. Donnelley has a contractual relationship with that company.
There is also competition for advertising dollars by newspapers, radio, direct
mail, online information services and television. The increasing use of the
Internet by consumers as a means to transact commerce may result in new
technologies being developed and services provided that could compete with
Reuben H. Donnelley's products and services.
 
     Reuben H. Donnelley has developed non-traditional relationships with
businesses not formerly associated with the yellow pages industry to develop
revenues from other sources, including the sale of advertising for internet
yellow pages as well as cable television advertising. Reuben H. Donnelley
believes that it will be able to maintain its long-term relationships with local
telephone companies because of its productive sales force, sophisticated
marketing techniques, advanced technology and innovative products.
 
INTELLECTUAL PROPERTY
 
     Reuben H. Donnelley owns and controls a number of trade secrets,
confidential information, trademarks, service marks, trade names, copyrights and
other intellectual property rights which, in the aggregate, are of material
importance to Reuben H. Donnelley's business. Management of Reuben H. Donnelley
believes that the "Reuben H. Donnelley" name and related names, marks and logos
are of material importance. Reuben H. Donnelley is licensed to use certain
technology and other intellectual property rights owned and controlled by
others, and, similarly, other companies are licensed to use certain technology
and other intellectual property rights owned and controlled by Reuben H.
Donnelley. Reuben H. Donnelley considers its trademarks, service marks,
databases, software and other intellectual property to be proprietary and Reuben
H. Donnelley relies on a combination of copyright, trademark, trade secret,
non-disclosure and contract safeguards for protection.
 
     The names of Reuben H. Donnelley's products and services referred to herein
are trademarks, service marks or registered trademarks or service marks owned by
Reuben H. Donnelley.
 
EMPLOYEES
 
     As of December 31, 1997, the number of full-time equivalent employees of
Reuben H. Donnelley was approximately 1,420.
 
LITIGATION
 
     Reuben H. Donnelley is involved in legal proceedings, claims and litigation
arising in the ordinary course of business. In the opinion of Reuben H.
Donnelley management, the outcome of such legal proceedings will not materially
affect Reuben H. Donnelley's financial position or results of operations.
 
PROPERTIES
 
     Reuben H. Donnelley's operations are conducted from 21 leased locations
throughout the United States.
 
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                      THE REUBEN H. DONNELLEY CORPORATION
 
                     MANAGEMENT AND EXECUTIVE COMPENSATION
 
     Frank R. Noonan is currently Senior Vice President of D&B and President of
Reuben H. Donnelley and will be the President and Chief Executive Officer and a
director of Reuben H. Donnelley after the Distribution. The other directors of
Reuben H. Donnelley immediately after the Distribution will include certain
persons who are currently directors of D&B and certain persons who are not
currently directors of D&B. See "-- Reuben H. Donnelley Board of Directors". In
addition to Mr. Noonan, the other executive officers of Reuben H. Donnelley
immediately after the Distribution will be drawn from the current management of
D&B and Reuben H. Donnelley. See "-- The Reuben H. Donnelley Corporation
Executive Officers".
 
THE REUBEN H. DONNELLEY CORPORATION BOARD OF DIRECTORS
 
     Immediately after the Distribution, Reuben H. Donnelley expects to have a
Board of Directors composed of six directors.
 
     The following table sets forth the names, in alphabetical order, and
information as to the persons who are expected to serve as directors of Reuben
H. Donnelley following the Distribution, including information as to service
with D&B, if applicable.
 
<TABLE>
<CAPTION>
                                      DIRECTOR
                     POSITIONS WITH    OF D&B                                                             OTHER
       NAME               D&B          SINCE     PRINCIPAL OCCUPATION DURING LAST FIVE YEARS   AGE*   DIRECTORSHIPS
       ----          --------------   --------   -------------------------------------------   ----   -------------
<S>                  <C>              <C>        <C>                                           <C>    <C>
Frank R. Noonan....  Senior Vice       --        President, Reuben H. Donnelley, 8/91 to        55
                     President                   present; Senior Vice President, D&B, 8/91
                                                 to present; Senior Vice
                                                 President -- Finance, Dun & Bradstreet
                                                 Information Services, 5/89 to 8/91.
</TABLE>
 
- ---------------
* As of March 6, 1998
 
DIRECTOR'S COMPENSATION
 
     Under the Director compensation program of Reuben H. Donnelley, each
non-employee Director will receive a 1998 retainer of $          ; thereafter,
the retainer will be paid at an annual rate of $          . Each non-employee
Director who is the Chairman of a Committee of the Board of Directors will be
paid an additional retainer of $          for 1998 and annually thereafter. A
fee of $          will be paid to each non-employee Director for every Board or
Committee meeting attended. Directors who are employed by Reuben H. Donnelley
will receive no retainers or meeting fees.
 
COMMITTEES OF THE REUBEN H. DONNELLEY CORPORATION BOARD OF DIRECTORS
 
     D&B's Board of Directors currently has Audit, Executive Compensation and
Stock Option, Employee Benefits, Executive, Finance, Nominating and Policy and
Planning Committees with designated specific functions and areas of oversight as
to such committees. The Reuben H. Donnelley Board of Directors is expected to
continue most of such committees. However, no final determination has yet been
made as to the identity or the memberships of such standing committees after the
Distribution.
 
                                       83
<PAGE>   86
 
THE REUBEN H. DONNELLEY CORPORATION EXECUTIVE OFFICERS
 
     Listed below is certain information as to the executive officers who have
been selected to serve after the Distribution.
 
<TABLE>
<CAPTION>
NAME, POSITION WITH REUBEN H. DONNELLEY AND AGE                BIOGRAPHICAL DATA
- -----------------------------------------------                -----------------
<S>                                              <C>
Frank R. Noonan, 55...........................   See information under "The Reuben H.
  President and Chief Executive Officer          Donnelley Corporation Board of Directors".
Philip C. Danford, 54.........................   Senior Vice President, Reuben H. Donnelley,
  Senior Vice President and Chief Financial      3/98 to present; Vice President and
Officer                                          Treasurer, D&B, 9/92 to 3/98; Assistant
                                                 Treasurer, D&B, 8/88 to 9/92.
Frederick J. Groser, 43.......................   Executive Vice President -- Telco Operations,
  Senior Vice President                          Reuben H. Donnelley, 7/97 to present;
                                                 Executive Vice President -- Strategic
                                                 Marketing and New Business Development,
                                                 Reuben H. Donnelley, 10/95 to 7/97; Vice
                                                 President and General Manager -- Sprint
                                                 Operations, Reuben H. Donnelley, 2/94 to
                                                 10/95; Vice President -- Sales, Reuben H.
                                                 Donnelley, 12/90 to 2/94.
Alexander R. Marasco, 45......................   Executive Vice President -- Operations and
  Senior Vice President                          Systems Development, Reuben H. Donnelley,
                                                 10/95 to present; Senior Vice
                                                 President -- Planning, Reuben H. Donnelley,
                                                 4/91 to 10/95; Assistant Vice President of
                                                 Strategic Planning, Reuben H. Donnelley, 3/89
                                                 to 4/91.
Judith A. Norton, 54..........................   Senior Vice President -- Human Resources,
  Senior Vice President -- Human Resources       Reuben H. Donnelley, 1/98 to present; Senior
                                                 Human Resources Consultant, 1/97 to 1/98;
                                                 Senior Vice President Human Resources, Chase
                                                 Manhattan Bank, 4/96 to 1/97; Senior Vice
                                                 President and Director of Staffing and
                                                 Development, Chemical Bank, 1/91 to 4/96.
David C. Swanson, 43..........................   Executive Vice President and General
  Senior Vice President                          Manager -- Proprietary Operations, Reuben H.
                                                 Donnelley, 7/97 to present; Executive Vice
                                                 President -- Sales, Reuben H. Donnelley,
                                                 10/95 to 7/97; Vice President and General
                                                 Manager -- Cincinnati Operations, Reuben H.
                                                 Donnelley, 9/93 to 10/95; Assistant Vice
                                                 President -- Operations, Reuben H. Donnelley,
                                                 1/93 to 9/93; General Sales Manager, Reuben
                                                 H. Donnelley, 1/92 to 1/93.
Stephen B. Wiznitzer, 47......................   Senior Vice President and General Counsel,
  Senior Vice President and General Counsel      Reuben H. Donnelley, 6/97 to present;
                                                 Counsel, NYNEX Corporation, 12/89 to 6/97.
</TABLE>
 
COMPENSATION OF THE REUBEN H. DONNELLEY CORPORATION EXECUTIVE OFFICERS
 
     The following table discloses the compensation paid by D&B or Reuben H.
Donnelley for services rendered to D&B or Reuben H. Donnelley in 1997 by Reuben
H. Donnelley's Chief Executive Officer and by each of the persons who are
anticipated to be one of the four other most highly compensated executive
officers
 
                                       84
<PAGE>   87
 
of Reuben H. Donnelley following the Distribution. During the period presented,
the individuals were compensated in accordance with D&B's plans and policies.
 
                           SUMMARY COMPENSATION TABLE
                  FOR SERVICES WITH D&B OR REUBEN H. DONNELLEY
 
<TABLE>
<CAPTION>
                                                                                     LONG-TERM
                                                                                   COMPENSATION
                                              ANNUAL COMPENSATION                     AWARDS             PAYOUTS
                                    ---------------------------------------   -----------------------   ---------
            (a)              (b)      (c)       (d)             (e)              (f)          (g)          (h)            (j)
                                                                                           SECURITIES         
                                                                              RESTRICTED   UNDERLYING   LONG-TERM
    NAME AND PRINCIPAL                                                          STOCK       OPTIONS/    INCENTIVE      ALL OTHER
       POSITION WITH                SALARY    BONUS(1)      OTHER ANNUAL       AWARD(S)     SARs(3)      PAYOUTS    COMPENSATION(4)
    REUBEN H. DONNELLEY      YEAR     ($)       ($)      COMPENSATION(2)($)      ($)          ($)          ($)            ($)
    -------------------      ----   -------   --------   ------------------   ----------   ----------   ---------   ---------------
<S>                          <C>    <C>       <C>        <C>                  <C>          <C>          <C>         <C>
Frank R. Noonan............  1997   347,000   346,913          11,630             0          33,480         0           11,863
  Chief Executive Officer
Philip C. Danford..........  1997   265,000   236,878               0             0          27,671         0            8,787
  Senior Vice President and
  Chief Financial Officer
Frederick J. Groser........  1997   195,000    41,288              29             0          13,340         0            6,238
  Senior Vice President
Alexander R. Marasco.......  1997   207,900    81,200           6,590             0          13,340         0            6,742
  Senior Vice President
David C. Swanson...........  1997   195,000    41,927           2,162             0          13,340         0            6,238
  Senior Vice President
</TABLE>
 
- ---------------
(1) The 1997 bonus amounts shown were earned with respect to that year and paid
    in 1998. Included in the 1997 amounts is one-half of the 1997 performance
    share grant made under the Key Employees Performance Unit Plan for D&B and
    its subsidiaries (the "PUP") and earned with respect to 1997. The remaining
    one-half of the 1997 performance share grant is payable, pro rata, at the
    time of the reorganization of D&B into two separate companies, based on
    performance goals covering the period January, 1997 through the Distribution
    Date and will be reflected as long-term incentive payouts in the Summary
    Compensation Table appearing in Reuben H. Donnelley's 1999 Proxy Statement.
    The performance shares will be paid in unrestricted shares of D&B Common
    Stock.
 
(2) Amounts shown represent reimbursement for taxes paid by the named executive
    officers with respect to D&B-directed spousal travel and personal use of
    automobiles and/or reimbursement for certain other expenses.
 
(3) Amounts shown represent the number of non-qualified stock options granted in
    1997.
 
(4) Amounts shown represent aggregate annual D&B contributions for the account
    of each named executive officer under the Dun & Bradstreet Profit
    Participation Plan (the "PPP") and the Profit Participation Benefit
    Equalization Plan (the "PPBEP"), which plans are open to employees of D&B
    and certain subsidiaries. The PPP is a tax-qualified defined contribution
    plan and the PPBEP is a non-qualified plan that provides benefits to
    participants in the PPP equal to the amount of D&B contributions that would
    have been made to the participant's PPP account but for certain Federal tax
    laws.
 
OPTION GRANTS ON D&B COMMON STOCK TO
THE REUBEN H. DONNELLEY CORPORATION EXECUTIVES IN LAST FISCAL YEAR
 
     The following table provides information on fiscal year 1997 grants of
options to the named Reuben H. Donnelley executives to purchase shares of D&B
Common Stock. Upon the Distribution, options to acquire D&B Common Stock will
become options to purchase Reuben H. Donnelley Common Stock. See "Relationship
Between The New Dun & Bradstreet Corporation and The Reuben H. Donnelley
Corporation After the Distribution -- Employee Benefits Agreement".
 
                                       85
<PAGE>   88
 
   OPTION GRANTS/SAR GRANTS IN LAST FISCAL YEAR TO PURCHASE D&B COMMON STOCK
 
<TABLE>
<CAPTION>
           (a)                  (b)             (c)             (d)           (e)              (f)
                             NUMBER OF             
                             SECURITIES      % OF TOTAL
                             UNDERLYING     OPTIONS/SARs
                            OPTIONS/SARs     GRANTED TO     EXERCISE OR                     GRANT DATE
                             GRANTED(1)     EMPLOYEES IN    BASE PRICE     EXPIRATION    PRESENT VALUE(2)
           NAME                 (#)         FISCAL YEAR      ($/SHARE)        DATE             ($)
           ----             ------------    ------------    -----------    ----------    ----------------
<S>                         <C>             <C>             <C>            <C>           <C>
Frank R. Noonan...........     33,480         1.06%           30.2188       12/22/07         186,818
Philip C. Danford.........     13,340         0.42%           30.2188       12/22/07          74,437
                               14,231         0.45%           27.7188        7/16/07          75,140
Frederick J. Groser.......     13,340         0.42%           30.2188       12/22/07          74,437
Alexander R. Marasco......     13,340         0.42%           30.2188       12/22/07          74,437
David C. Swanson..........     13,340         0.42%           30.2188       12/22/07          74,437
</TABLE>
 
- ---------------
(1) Amounts shown represent the number of non-qualified stock options, without
    tandem stock appreciation rights ("SARs"), granted in 1997. Options may not
    be exercised for at least one year after grant and may then be exercised in
    installments of 25% of the grant amount each year until they are 100%
    vested. Payments for all options must be made in full upon exercise in cash
    or D&B Common Stock. The option holder may elect to have shares of D&B
    Common Stock issuable upon exercise withheld by D&B to pay withholding taxes
    due. The options shown for Mr. Noonan include Limited SARs in tandem with
    the options. Limited SARs are exercisable only if and to the extent that the
    related option is exercisable and are exercisable only during the 30-day
    period following the acquisition of at least 20% of the outstanding D&B
    Common Stock pursuant to a tender or exchange offer not made by D&B. Each
    Limited SAR permits the holder to receive cash equal to the excess over the
    related option exercise price of the highest price paid pursuant to a tender
    or exchange offer for D&B Common Stock which is in effect at any time during
    the 60 days preceding the date upon which the Limited SAR is exercised.
    Limited SARs can be exercised regardless of whether D&B supports or opposes
    the offer.
 
(2) Grant date present value is based on the Black-Scholes option valuation
    model applied to D&B prior to the Distribution, which makes the following
    material assumptions for the July 16, 1997 grant and the December 22, 1997
    grant: an expected stock-price volatility factor of 20.0%, a risk-free rate
    of return of 6.06% and 5.71% respectively, a dividend yield of 3.3% and a
    weighted average exercise date of 4.5 years from date of grant. These
    assumptions may or may not be fulfilled. The amounts shown cannot be
    considered predictions of future value. In addition, the options will gain
    value only to the extent the stock price exceeds the option exercise price
    during the life of the option.
 
                                       86
<PAGE>   89
 
AGGREGATE D&B OPTION EXERCISES IN THE LAST FISCAL YEAR AND FISCAL YEAR END D&B
OPTION VALUES
 
     The following table provides information on option exercises in 1997 by the
named executives of Reuben H. Donnelley and the value of each such executive's
unexercised options to acquire D&B Common Stock at December 31, 1997. See also,
"Relationship Between The New Dun & Bradstreet Corporation and The Reuben H.
Donnelley Corporation After the Distribution -- Employee Benefits Agreement".
 
               AGGREGATE OPTION/SAR EXERCISES IN LAST FISCAL YEAR
                     AND FISCAL YEAR-END OPTION/SAR VALUES
 
<TABLE>
<CAPTION>
          (a)                   (b)             (c)                   (d)                           (e)
                                                             NUMBER OF SECURITIES          VALUE OF UNEXERCISED,
                                                            UNDERLYING UNEXERCISED             IN-THE-MONEY
                                                              D&B OPTIONS/SARs AT           D&B OPTIONS/SARs AT
                          SHARES ACQUIRED      VALUE          FISCAL YEAR-END(#)           FISCAL YEAR-END(2)($)
                            ON EXERCISE     REALIZED(1)   ---------------------------   ---------------------------
NAME                            (#)             ($)       EXERCISABLE   UNEXERCISABLE   EXERCISABLE   UNEXERCISABLE
- ----                      ---------------   -----------   -----------   -------------   -----------   -------------
<S>                       <C>               <C>           <C>           <C>             <C>           <C>
Frank R. Noonan.........           0               0        110,593        87,423        1,148,181       455,428
Phillip C. Danford......           0               0         34,630        38,432          282,389       143,915
Frederick J. Groser.....           0               0         24,337        34,450          225,489       176,427
Alexander R. Marasco....           0               0         35,774        38,384          375,216       206,047
David C. Swanson........       2,604          25,640         15,803        33,502          131,210       169,679
</TABLE>
 
- ---------------
(1) Amounts shown represent the value realized upon the exercise of stock
    options during 1997, which equals the difference between the exercise price
    of the options and the average of the high and low market price of the
    underlying D&B Common Stock on the exercise date.
 
(2) The values shown equal the difference between the exercise price of
    unexercised in-the-money options and the closing market price of the
    underlying D&B Common Stock at December 31, 1997. Options are in-the-money
    if the fair market value of the D&B Common Stock exceeds the exercise price
    of the option.
 
            LONG-TERM D&B INCENTIVE PLAN AWARDS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                     (a)             (b)            (c)             (d)            (e)          (f)
                                                                                      
                                                PERFORMANCE            ESTIMATED FUTURE PAYOUTS
                                   NO. OF         OR OTHER       UNDER NON-STOCK PRICE-BASED PLANS(2)
                                SHARES, UNITS   PERIOD UNTIL    ---------------------------------------
                                  OR OTHER       MATURATION     THRESHOLD(#)    TARGET(#)    MAXIMUM(#)
             NAME               RIGHTS(1)(#)     OR PAYOUT          (0%)         (100%)        (200%)
             ----               -------------   ------------    ------------    ---------    ----------
<S>                             <C>             <C>             <C>             <C>          <C>
Frank R. Noonan...............     11,200        Two Years           0           11,200        22,400
Phillip C. Danford............      4,460        Two Years           0            4,460         8,920
Frederick J. Groser...........      4,460        Two Years           0            4,460         8,920
Alexander R. Marasco..........      4,460        Two Years           0            4,460         8,920
David C. Swanson..............      4,460        Two Years           0            4,460         8,920
</TABLE>
 
- ---------------
 
(1) Amounts shown represent the performance shares granted under the Dun &
    Bradstreet Performance Unit Plan for the intended performance period of
    1998-1999. At the time of the Distribution, each named executive officer
    will receive a pro rata award of performance shares based on achievement of
    performance goals from January, 1998 through the Distribution Date. Earned
    pro rata awards will be paid in unrestricted shares of D&B Common Stock.
 
(2) Pro rata awards may range from 0 to 200% of the targeted performance shares
    based on achievements within a range of performance goals.
 
                                       87
<PAGE>   90
 
RETIREMENT BENEFITS
 
     The following table sets forth the estimated aggregate annual benefits
payable under D&B's Retirement Account Plan, Supplemental Executive Benefit Plan
("SEBP") and Pension Benefit Equalization Plan ("PBEP") to persons in specified
average final compensation and credited service classification upon retirement
at age 65. Amounts shown in the table include U.S. Social Security benefits and
benefits payable under predecessor plans of D&B which would be deducted in
calculating benefits payable under these plans. These aggregate annual
retirement benefits do not increase as a result of additional credited service
after 20 years.
 
<TABLE>
<CAPTION>
                                               ESTIMATED AGGREGATE ANNUAL RETIREMENT BENEFIT
                  AVERAGE                              ASSUMING CREDITED SERVICE OF:
                   FINAL                     --------------------------------------------------
               COMPENSATION                  15 YEARS     20 YEARS      25 YEARS      30 YEARS
               ------------                  --------    ----------    ----------    ----------
<S>                                          <C>         <C>           <C>           <C>
$ 550,000..................................  $275,000    $  330,000    $  330,000    $  330,000
   700,000.................................   350,000       420,000       420,000       420,000
   850,000.................................   425,000       510,000       510,000       510,000
 1,000,000.................................   500,000       600,000       600,000       600,000
 1,300,000.................................   650,000       780,000       780,000       780,000
 1,600,000.................................   800,000       960,000       960,000       960,000
 1,900,000.................................   950,000     1,140,000     1,140,000     1,140,000
</TABLE>
 
     The number of years of credited service under the plans as of December 31,
1997 of Messrs. Noonan and Danford are 8 and 9, respectively.
 
     Compensation, for the purpose of determining retirement benefits, consists
of salary, wages, regular cash bonuses, commissions and overtime pay. Severance
pay, contingent payments and other forms of special remuneration are excluded.
Bonuses included in the Summary Compensation Table are normally not paid until
the year following the year in which they are accrued and expensed; therefore,
compensation for purposes of determining retirement benefits varies from the
Summary Compensation Table amounts in that bonuses expensed in the previous
year, but paid in the current year, are part of retirement compensation in the
current year, and current year's bonuses accrued and included in the Summary
Compensation Table are not. For 1997, compensation for purposes of determining
retirement benefits also varies from the Summary Compensation Table in that the
amounts shown in the "Bonus" column include performance share payouts under the
PUP, which are not creditable compensation under the retirement plans.
 
     For the reasons discussed above, compensation for determining retirement
benefits for the named executive officers differed by more than 10% from the
amounts shown in the Summary Compensation Table. 1997 compensation for purposes
of determining retirement benefits for Messrs. Noonan and Danford was $382,000
and $285,333, respectively.
 
     Average final compensation is defined as the highest average annual
compensation during five consecutive twelve-month periods in the last ten
consecutive twelve-month periods of the member's credited service. Members vest
in their accrued retirement benefit upon completion of five years of service.
The benefits shown in the table above are calculated on a straight-life annuity
basis.
 
     The Retirement Account Plan, together with the PBEP, provides retirement
income based on a percentage of annual compensation. The percentage of
compensation allocated annually ranges from 3% to 12.5%, based on age and
credited service. Amounts allocated also receive interest credits based on
30-year Treasuries with a minimum interest credit rate of 3%. Executives close
to or eligible to retire as of January 1, 1997 will receive the higher of
benefits provided by the final pay formula in effect prior to 1997 or the
Retirement Account formula.
 
     The SEBP provides retirement benefits in addition to the benefits provided
under the Retirement Account Plan and the PBEP. The SEBP has the effect of
increasing the retirement benefits under the Retirement Account Plan and the
PBEP to the amounts depicted in the preceding table. The SEBP provides maximum
benefits after 20 years. Executives close to or eligible for retirement, as
approved by the Chairman and Chief Executive Officer, will receive maximum
benefits after 15 years.
 
     Messrs. Groser, Marasco and Swanson participate in the Retirement Account
Plan and the PBEP, but do not participate in the SEBP.
 
                                       88
<PAGE>   91
 
                      THE REUBEN H. DONNELLEY CORPORATION
 
                         SECURITY OWNERSHIP BY CERTAIN
                        BENEFICIAL OWNERS AND MANAGEMENT
 
     After the Distribution, shares of D&B Common Stock will be shares of Reuben
H. Donnelley Common Stock. The following table sets forth the number of shares
of D&B Common Stock, par value $1.00 per share, the only outstanding equity
security (other than stock options) or voting security of D&B, beneficially
owned by each of the directors, each of the executive officers named in the
Summary Compensation Table above, and all persons expected to be directors and
executive officers of D&B after the Distribution as a group, at December 31,
1997. The table also sets forth the name and address of the only persons known
to D&B to be the beneficial owners of more than 5% of the outstanding D&B Common
Stock (the "5% Owners") and the number of shares so owned, to D&B's knowledge,
on December 31, 1997. This information is based upon information furnished by
each such person (or, in the case of the 5% Owners, based upon a Schedule 13G
filed by the 5% Owners with the SEC). Please note that in certain cases shares
required under rules of the SEC to be shown as beneficially owned are shares as
to which the indicated person holds only rights to acquire within 60 days
through exercise of stock options. Unless otherwise stated, the indicated
persons have sole voting and investment power over the shares listed. All
persons expected to be directors and executive officers of Reuben H. Donnelley
after the Distribution as a group owned   % of the D&B Common Stock on December
31, 1997 and are expected to own   % of the Reuben H. Donnelley Common Stock as
of the Distribution Date. Percentages are based upon the number of shares of D&B
Common Stock outstanding at December 31, 1997, plus, where applicable, the
number of shares of D&B Common Stock that the indicated person or group had a
right to acquire within 60 days of such date. Unless otherwise stated, the
indicated persons have sole voting and investment power over the shares listed.
Percentages are based upon the number of shares of D&B Common Stock outstanding
on December 31, 1997, plus, where applicable, the number of shares that the
indicated person or group had a right to acquire within 60 days of such date.
The mailing address for each of the Reuben H. Donnelley directors and executive
officers listed below is One Manhattanville Road, Purchase, NY 10577.
 
<TABLE>
<CAPTION>
  NAME AND ADDRESS OF BENEFICIAL                      NUMBER OF SHARES
              OWNER                               AND NATURE OF OWNERSHIP                  PERCENT OF CLASS(1)
  ------------------------------    ----------------------------------------------------   -------------------
<S>                                 <C>          <C>                                       <C>
Frank R. Noonan...................       6,465   Owned
                                       110,593   Rights to Acquire Within 60 Days(2)
                                    ----------
                                       117,058                                                      --
Phillip C. Danford................         539   Owned
                                        34,630   Rights to Acquire Within 60 Days
                                    ----------
                                        35,169                                                      --
                                    ----------
Frederick J. Groser...............           0   Owned
                                        24,337   Rights to Acquire Within 60 Days
                                    ----------
                                        24,337                                                      --
Alexander R. Marasco..............      10,102   Owned
                                        35,774   Rights to Acquire Within 60 Days
                                    ----------
                                        45,876                                                      --
David C. Swanson..................       2,733   Owned
                                        16,805   Rights to Acquire Within 60 Days
                                    ----------
                                        19,538                                                      --
All Directors and Executive
  Officers as a Group.............               Owned
                                                 Rights to Acquire Within 60 Days
                                    ----------
                                                                                                    --
Harris Associates L.P. and its                                                                    8.72%
  general partner, Harris
  Associates, Inc. ...............  14,903,640(3)
  Two North LaSalle Street,
  Ste. 500
  Chicago, Illinois 60602-3790
AMVESCAP, PLC and certain of its                                                                  7.05%
  subsidiaries....................  12,048,320(4)
  11 Devonshire Square
  London EC2M 4YR
  England
</TABLE>
 
- ---------------
(1) Represents ownership of less than 1% of the outstanding D&B Common Stock
    unless otherwise indicated.
 
                                       89
<PAGE>   92
 
(2) Includes the following number of performance shares delivered under the D&B
    1996 Non-Employee Directors' Stock Incentive Plan (the "1996 Directors'
    Plan") (in the case of directors) and the D&B Key Employees Performance Unit
    Plan (the "PUP") (in the case of executive officers) in February 1998 based
    upon performance goals for the 1997 fiscal year:           The balance of
    the indicated shares represents stock options granted under a D&B plan.
 
(3) Harris Associates L.P. ("Harris") and its sole general partner, Harris
    Associates, Inc.("Harris Inc."), jointly filed a Schedule 13G with the SEC
    on February 11, 1998. This Schedule 13G shows that Harris, a registered
    investment adviser, had as of December 31, 1997, shared voting power over
    14,903,640 shares of D&B Common Stock. Of such shares, Harris had sole
    dispositive power over 5,171,140 shares and shared dispositive power over
    9,732,500 shares. In addition, Harris and Harris Inc. jointly filed an
    amendment to their Schedule 13G with the SEC on April 4 , 1998. This amended
    Schedule 13G shows that Harris had as of March 31, 1998 shared voting power
    over 17,374,440 shares of D&B Common Stock. Of such shares, Harris had sole
    dispositive power over 5,435,440 shares and shared dispositive power over
    11,939,000 shares.
 
(4) AMVESCAP PLC and its subsidiaries, AVZ, Inc. (a holding company), AIM
    Management Group Inc. (a holding company), INVESCO, Inc. (a holding
    company), INVESCO North American Holdings, Inc. (a holding company), INVESCO
    Capital Management, Inc. (a registered investment adviser), INVESCO Funds
    Group, Inc. (a registered investment adviser), INVESVCO Management &
    Research, Inc. (a registered investment adviser), and INVESCO Realty
    Advisers, Inc. (a registered investment adviser), jointly filed a Schedule
    13G with the SEC on February 11, 1998. This Schedule 13G shows that these
    companies had, as of December 31, 1997, shared voting power and shared
    dispositive power over 12,048,320 shares.
 
                             AVAILABLE INFORMATION
 
     New D&B has filed with the SEC a Registration Statement on Form 10 with
respect to the shares of New D&B Common Stock to be received by the stockholders
of D&B in the Distribution. This Information Statement does not contain all of
the information set forth in the Form 10 Registration Statement and the exhibits
thereof, to which reference is hereby made. Statements made in this Information
Statement as to the contents of any contract, agreement or other documents
referred to herein are not necessarily complete. With respect to each such
contract, agreement or other documents filed as an exhibit to the Registration
Statement, reference is made to such exhibit for a more complete description of
the matter involved, and each such statement shall be deemed qualified in its
entirety by such reference. The Registration Statement and the exhibits thereto
may be inspected and copied at the public reference facilities maintained by the
SEC at Room 1024, 450 Fifth Street, N.W., Washington, D.C. 20549 and at the
Regional Offices of the SEC at Seven World Trade Center, Suite 1300, New York,
New York 10048 and in the Citicorp Center, Suite 1400, 500 West Madison Street,
Chicago, Illinois 60662. In addition, copies of the Registration Statement and
related documents may be obtained through the SEC Internet address at
http://www.sec.gov.
 
                REPORTS OF THE NEW DUN & BRADSTREET CORPORATION
 
     After the Distribution, New D&B will be required to comply with the
reporting requirements of the Exchange Act and, in accordance therewith, to file
reports, proxy statements and other information with the SEC.
 
     After the Distribution, such reports, proxy statements and other
information may be inspected and copied at the public reference facilities of
the SEC listed above and obtained by mail from the SEC as described above.
Application will be made for listing the shares of New D&B Common Stock on the
NYSE and, when such shares of New D&B Common Stock commence trading on the NYSE,
such reports, proxy statements and other information will be available for
inspection at the offices of the NYSE, 20 Broad Street, New York, New York
10005.
 
     Additionally, New D&B will be required to provide annual reports,
containing audited financial statements, to its stockholders in connection with
its annual meetings of stockholders.
 
                                       90
<PAGE>   93
 
                         INDEX TO FINANCIAL STATEMENTS
 
<TABLE>
<CAPTION>
                                                                  PAGE
                                                              ------------
<S>                                                           <C>
THE DUN & BRADSTREET CORPORATION
Report of Independent Accountants...........................           F-2
Financial Statements:
  Consolidated Statements of Operations for the Three Years
     Ended December 31, 1997................................           F-3
  Consolidated Balance Sheets at December 31, 1997 and
     1996...................................................           F-4
  Consolidated Statements of Cash Flows for the Three Years
     Ended December 31, 1997................................           F-5
  Consolidated Statements of Shareholders' Equity for the
     Three Years Ended December 31, 1997....................           F-6
  Notes to Financial Statements.............................           F-7
THE NEW DUN & BRADSTREET CORPORATION
Report of Independent Accountants...........................          F-28
Financial Statements:
  Balance Sheet as of April 14, 1998........................          F-29
  Notes to Financial Statements.............................          F-30
THE REUBEN H. DONNELLEY CORPORATION
Report of Independent Accountants...........................          F-31
Financial Statements:
  Statements of Operations for the Three Years Ended
     December 31, 1997......................................          F-32
  Balance Sheets at December 31, 1997 and 1996..............          F-33
  Statements of Cash Flows for the Three Years Ended
     December 31, 1997......................................          F-34
  Statements of Changes in Shareholder's Equity for the
     Three Years Ended December 31, 1997....................          F-35
  Notes to Financial Statements.............................          F-36
DONTECH
Report of Independent Accountants...........................          F-47
Financial Statements:
  Combined Statements of Operations for the Three Years
     Ended December 31, 1997................................          F-48
  Combined Balance Sheets as of December 31, 1997 and
     1996...................................................          F-49
  Combined Statements of Cash Flows for the Three Years
     Ended December 31, 1997................................          F-50
  Combined Statements of Partners' Capital for the Three
     Years Ended December 31, 1997..........................          F-51
  Notes to Financial Statements.............................          F-52
</TABLE>
 
                                       F-1
<PAGE>   94
 
                       REPORT OF INDEPENDENT ACCOUNTANTS
 
To the Shareholders and the Board of Directors
of The Dun & Bradstreet Corporation:
 
     We have audited the accompanying consolidated balance sheets of The Dun &
Bradstreet Corporation and Subsidiaries at December 31, 1997 and 1996, and the
related consolidated statements of operations, shareholders' equity and cash
flows for the years ended December 31, 1997, 1996 and 1995. These financial
statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.
 
     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and the significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
     In our opinion, the financial statements referred to above present fairly,
in all material respects, the consolidated financial position of The Dun &
Bradstreet Corporation and Subsidiaries at December 31, 1997 and 1996, and the
consolidated results of their operations and their cash flows for the years
ended December 31, 1997, 1996 and 1995, in conformity with generally accepted
accounting principles.
 
     As discussed in Note 1 to the consolidated financial statements, the
Company changed certain revenue recognition accounting policies in 1997.
 
                                          /s/ COOPERS & LYBRAND L.L.P.
 
                                          --------------------------------------
                                          COOPERS & LYBRAND L.L.P.
 
New York, New York
February 13, 1998, except for the effect of the
1998 Distribution described in Note 2 for
which the date is April 15, 1998
 
                                       F-2
<PAGE>   95
 
               THE DUN & BRADSTREET CORPORATION AND SUBSIDIARIES
 
                     CONSOLIDATED STATEMENTS OF OPERATIONS
                            YEARS ENDED DECEMBER 31,
 
<TABLE>
<CAPTION>
                                                          1997              1996              1995
                                                     --------------    --------------    ---------------
                                                     (DOLLAR AMOUNTS IN MILLIONS, EXCEPT PER SHARE DATA)
<S>                                                  <C>               <C>               <C>
Operating Revenues.................................   $   1,811.0       $   1,781.7       $    1,734.5
                                                      -----------       -----------       ------------
Operating Costs....................................         487.0             617.0              625.9
Selling and Administrative Expenses................         788.4             806.3              748.4
Depreciation and Amortization......................         131.9             140.6              147.9
Reorganization Costs...............................            --             161.2                 --
                                                      -----------       -----------       ------------
Operating Income...................................         403.7              56.6              212.3
                                                      -----------       -----------       ------------
Interest Income....................................           1.8               4.4               10.2
Interest Expense...................................         (53.4)            (37.1)             (37.3)
Other Expense -- Net...............................         (19.7)            (38.5)             (40.9)
                                                      -----------       -----------       ------------
Non-Operating Expense -- Net.......................         (71.3)            (71.2)             (68.0)
                                                      -----------       -----------       ------------
Income (Loss) from Continuing Operations before
  Provision for Income Taxes.......................         332.4             (14.6)             144.3
Provision for Income Taxes.........................         113.4             102.1               49.4
                                                      -----------       -----------       ------------
Income (Loss) from Continuing Operations...........         219.0            (116.7)              94.9
                                                      -----------       -----------       ------------
Discontinued Operations:
  Income from Discontinued Operations, Net of
     Income Taxes of $52.2, $207.5 and $73.4 for
     1997, 1996 and 1995, respectively.............          92.0             230.5              225.9
  Loss on Disposal, Net of Income Tax Benefit of
     $62.4 for 1996................................            --            (158.2)                --
                                                      -----------       -----------       ------------
Income from Discontinued Operations................          92.0              72.3              225.9
                                                      -----------       -----------       ------------
Income (Loss) before Cumulative Effect of
  Accounting Changes...............................         311.0             (44.4)             320.8
Cumulative Effect of Accounting Changes, Net of
  Income Tax Benefit of $104.1.....................        (150.6)               --                 --
                                                      -----------       -----------       ------------
Net Income (Loss)..................................   $     160.4       $     (44.4)      $      320.8
                                                      ===========       ===========       ============
Basic Earnings (Loss) Per Share of Common Stock:
  Continuing Operations............................   $      1.28       $     (0.69)      $       0.56
  Discontinued Operations..........................          0.54              0.43               1.33
                                                      -----------       -----------       ------------
  Before Cumulative Effect of Accounting Changes...          1.82             (0.26)              1.89
  Cumulative Effect of Accounting Changes, Net of
     Income Tax Benefit............................         (0.88)               --                 --
                                                      -----------       -----------       ------------
Basic Earnings (Loss) Per Share of Common Stock....   $      0.94       $     (0.26)      $       1.89
                                                      ===========       ===========       ============
Diluted Earnings (Loss) Per Share of Common Stock:
  Continuing Operations............................   $      1.27       $     (0.68)      $       0.55
  Discontinued Operations..........................          0.53              0.42               1.32
                                                      -----------       -----------       ------------
  Before Cumulative Effect of Accounting Changes...          1.80             (0.26)              1.87
  Cumulative Effect of Accounting Changes, Net of
     Income Tax Benefit............................         (0.87)               --                 --
                                                      -----------       -----------       ------------
Diluted Earnings (Loss) Per Share of Common
  Stock............................................   $      0.93       $     (0.26)      $       1.87
                                                      ===========       ===========       ============
Weighted Average Number of Shares Outstanding:
  Basic............................................   170,765,000       170,017,000        169,522,000
                                                      -----------       -----------       ------------
  Diluted..........................................   172,552,000       171,576,000        171,608,000
                                                      -----------       -----------       ------------
</TABLE>
 
   The accompanying notes are an integral part of the consolidated financial
                                  statements.
                                       F-3
<PAGE>   96
 
               THE DUN & BRADSTREET CORPORATION AND SUBSIDIARIES
 
                          CONSOLIDATED BALANCE SHEETS
 
<TABLE>
<CAPTION>
                                                                     DECEMBER 31,
                                                              ---------------------------
                                                                 1997            1996
                                                              -----------    ------------
                                                                  (DOLLAR AMOUNTS IN
                                                              MILLIONS, EXCEPT PER SHARE
                                                                         DATA)
<S>                                                           <C>            <C>
ASSETS
Current Assets
Cash and Cash Equivalents...................................   $   81.8       $   127.8
Accounts Receivable -- Net of Allowance of $39.4 in 1997 and
  $26.5 in 1996.............................................      454.5           442.4
Other Current Assets........................................      269.2           190.1
                                                               --------       ---------
          Total Current Assets..............................      805.5           760.3
                                                               --------       ---------
Non-Current Assets
Investments and Notes Receivable............................       12.3            58.5
Property, Plant and Equipment...............................      317.2           342.3
Prepaid Pension Costs.......................................      190.7           161.8
Computer Software...........................................      128.0           108.7
Goodwill....................................................      194.6           216.2
Other Non-Current Assets....................................      141.2           130.6
                                                               --------       ---------
          Total Non-Current Assets..........................      984.0         1,018.1
Net Assets of Discontinued Operations.......................      296.5           430.6
                                                               --------       ---------
Total Assets................................................   $2,086.0       $ 2,209.0
                                                               ========       =========
LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities
Notes Payable...............................................   $  451.5       $ 1,120.7
Accrued and Other Current Liabilities.......................      472.0           550.1
Unearned Subscription Income................................      573.5           297.0
                                                               --------       ---------
          Total Current Liabilities.........................    1,497.0         1,967.8
Postretirement and Postemployment Benefits..................      389.0           344.1
Other Non-Current Liabilities...............................      388.3           328.8
Minority Interest...........................................      301.9              --
Shareholders' Equity
Preferred Stock, par value $1 per share,
  authorized -- 10,000,000 shares; outstanding -- none
Common Stock, par value $1 per share,
  authorized -- 400,000,000 shares; issued -- 188,420,996
  shares for 1997 and 1996..................................      188.4           188.4
Capital Surplus.............................................       80.2            72.6
Retained Earnings...........................................      405.2           480.3
Treasury Stock, at cost, 17,853,652 and 17,612,776 shares
  for 1997 and 1996, respectively...........................     (964.0)       (1,019.7)
Cumulative Translation Adjustment...........................     (162.6)         (153.3)
Minimum Pension Liability Adjustment........................      (37.4)             --
                                                               --------       ---------
Total Shareholders' Equity..................................     (490.2)         (431.7)
                                                               --------       ---------
Total Liabilities and Shareholders' Equity..................   $2,086.0       $ 2,209.0
                                                               ========       =========
</TABLE>
 
   The accompanying notes are an integral part of the consolidated financial
                                  statements.
                                       F-4
<PAGE>   97
 
               THE DUN & BRADSTREET CORPORATION AND SUBSIDIARIES
 
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                            YEARS ENDED DECEMBER 31,
 
<TABLE>
<CAPTION>
                                                                1997        1996       1995
                                                              ---------    -------    -------
                                                               (DOLLAR AMOUNTS IN MILLIONS)
<S>                                                           <C>          <C>        <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
Net Income (Loss)...........................................  $   160.4    $ (44.4)   $ 320.8
Less:
  Income (Loss) from Discontinued Operations................       92.0       72.3      225.9
                                                              ---------    -------    -------
  Income (Loss) from Continuing Operations..................       68.4     (116.7)      94.9
Reconciliation of Net Income (Loss) to Net Cash Provided by
  Operating Activities:
  Cumulative Effect of Accounting Change, Net of Income Tax
     Benefit................................................      150.6         --         --
  Depreciation and Amortization.............................      131.9      140.6      147.9
  (Gains) Loss from Sale of Businesses, Net of Income
     Taxes..................................................         --       68.2     (118.0)
  Decrease (Increase) Note Receivable.......................       47.5      (55.3)       2.2
  Non-Recurring Charge......................................         --         --      188.5
  Restructuring Payments....................................         --      (39.4)     (60.1)
  Postemployment Benefit Payments...........................      (30.6)     (50.3)     (60.0)
  Net Increase in Accounts Receivable.......................      (33.8)     (52.1)     (44.0)
  Deferred Income Taxes.....................................        7.0       83.2      (66.9)
  Accrued Income Taxes......................................      (38.7)      16.2       27.2
  Increase in Long Term Liabilities.........................       38.7      105.4      (21.0)
  Net Decrease in Other Working Capital Items...............       84.3       90.1       41.6
  Other.....................................................      (45.3)     (10.0)       6.2
                                                              ---------    -------    -------
Net Cash Provided By Operating Activities...................      380.0      179.9      138.5
                                                              ---------    -------    -------
CASH FLOWS FROM INVESTING ACTIVITIES:
Proceeds from Sales of Marketable Securities................       27.2       17.6       34.1
Payments for Marketable Securities..........................      (27.1)      (2.4)     (22.9)
Proceeds from Sale of Businesses............................         --       93.9      230.0
Capital Expenditures........................................      (50.3)     (57.9)     (97.5)
Additions to Computer Software and Other Intangibles........      (78.8)     (94.1)    (118.3)
Other.......................................................        7.4       13.3      (12.5)
                                                              ---------    -------    -------
Net Cash (Used In) Provided By Investing Activities.........     (121.6)     (29.6)      12.9
                                                              ---------    -------    -------
CASH FLOWS FROM FINANCING ACTIVITIES:
Payment of Dividends........................................     (150.6)    (310.8)    (446.1)
Payments for Purchase of Treasury Shares....................      (60.1)     (25.6)     (72.3)
Net Proceeds from Exercise of Stock Options.................       40.8       63.7       42.2
Increase (Decrease) in Commercial Paper Borrowings..........      421.6     (405.0)     (38.7)
Increase in Minority Interest...............................      300.0         --         --
(Decrease) Increase in Other Short-Term Borrowings..........   (1,090.6)   1,116.2         --
Payment of Redeemable Partnership Interests.................         --     (575.0)        --
Other.......................................................        9.2       (1.1)      (0.4)
                                                              ---------    -------    -------
Net Cash Used In Financing Activities.......................     (529.7)    (137.6)    (515.3)
                                                              ---------    -------    -------
Effect of Exchange Rate Changes on Cash and Cash
  Equivalents...............................................       (0.8)      (2.1)       4.0
                                                              ---------    -------    -------
(Decrease) Increase in Cash and Cash Equivalents............     (272.1)      10.6     (359.9)
Net Cash (Used In) Provided By Discontinued Operations......      226.1      (28.4)     382.4
Cash and Cash Equivalents , Beginning of Year...............      127.8      145.6      123.1
                                                              ---------    -------    -------
Cash and Cash Equivalents, End of Year......................  $    81.8    $ 127.8    $ 145.6
                                                              =========    =======    =======
</TABLE>
 
   The accompanying notes are an integral part of the consolidated financial
                                  statements.
                                       F-5
<PAGE>   98
 
               THE DUN & BRADSTREET CORPORATION AND SUBSIDIARIES
 
                CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
 
<TABLE>
<CAPTION>
                                                                  THREE YEARS ENDED DECEMBER 31, 1997
                                      -------------------------------------------------------------------------------------------
                                                                                                        MINIMUM
                                          COMMON                                         CUMULATIVE     PENSION         TOTAL
                                          STOCK        CAPITAL   RETAINED    TREASURY    TRANSLATION   LIABILITY    SHAREHOLDERS'
                                      ($1 PAR VALUE)   SURPLUS   EARNINGS      STOCK     ADJUSTMENT    ADJUSTMENT      EQUITY
                                      --------------   -------   ---------   ---------   -----------   ----------   -------------
                                                          (DOLLAR AMOUNTS IN MILLIONS, EXCEPT PER SHARE DATA)
<S>                                   <C>              <C>       <C>         <C>         <C>           <C>          <C>
BALANCE, JANUARY 1, 1995............      $188.4        $67.2    $2,323.7    $(1,077.2)    $(183.5)      $   --       $ 1,318.6
                                          ------        -----    --------    ---------     -------       ------       ---------
Net Income..........................                                320.8                                                 320.8
Cash Dividends ($2.63 per share)....                               (446.1)                                               (446.1)
Treasury Shares Reissued Under Stock
  Options and Deferred Compensation
  Plans (741,526)...................                      2.8                     34.2                                     37.0
Treasury Shares Reissued Under
  Restricted Stock Plan (174,100)...                                               8.0                                      8.0
Treasury Shares Acquired
  (1,297,138).......................                                             (72.3)                                   (72.3)
Change in Cumulative Translation
  Adjustment........................                                                           6.2                          6.2
Unrealized Gains on Investments.....                                 10.3                                                  10.3
                                          ------        -----    --------    ---------     -------       ------       ---------
BALANCE, DECEMBER 31, 1995..........       188.4         70.0     2,208.7     (1,107.3)     (177.3)          --         1,182.5
                                          ------        -----    --------    ---------     -------       ------       ---------
Net Loss............................                                (44.4)                                                (44.4)
Cash Dividends ($1.82 per share)....                               (310.8)                                               (310.8)
Stock Dividend to Shareholders of
  Cognizant and ACNielsen, Including
  800,000 Treasury Shares...........                             (1,370.2)        49.5        79.8                     (1,240.9)
Treasury Shares Reissued Under Stock
  Options and Deferred Compensation
  Plans (1,525,935).................                      2.6                     59.0                                     61.6
Treasury Shares Reissued Under
  Restricted Stock Plan (16,410)....                                               4.7                                      4.7
Treasury Shares Acquired
  (923,199).........................                                             (25.6)                                   (25.6)
Change in Cumulative Translation
  Adjustment........................                                                         (55.8)                       (55.8)
Unrealized Losses on Investments....                                 (3.0)                                                 (3.0)
                                          ------        -----    --------    ---------     -------       ------       ---------
BALANCE, DECEMBER 31, 1996..........       188.4         72.6       480.3     (1,019.7)     (153.3)          --          (431.7)
                                          ------        -----    --------    ---------     -------       ------       ---------
Net Income..........................                                160.4                                                 160.4
Cash Dividends ($.88 per share).....                               (150.6)                                               (150.6)
Adjustment to Stock Dividend to
  Shareholders of Cognizant and
  ACNielsen.........................                                (11.3)                                                (11.3)
Treasury Shares Reissued Under Stock
  Options and Deferred Compensation
  Plans (2,010,091).................                      7.6       (72.4)       115.6                                     50.8
Treasury Shares Reissued Under
  Restricted Stock Plan (20,884)....                                               0.2                                      0.2
Treasury Shares Acquired
  (2,271,851).......................                                             (60.1)                                   (60.1)
Change in Cumulative Translation
  Adjustment........................                                                          (9.3)                        (9.3)
Minimum Pension Liability
  Adjustment........................                                                                      (37.4)          (37.4)
Unrealized Losses on Investments....                                 (1.2)                                                 (1.2)
                                          ------        -----    --------    ---------     -------       ------       ---------
BALANCE, DECEMBER 31, 1997..........      $188.4        $80.2    $  405.2    $  (964.0)    $(162.6)      $(37.4)      $  (490.2)
                                          ======        =====    ========    =========     =======       ======       =========
</TABLE>
 
   The accompanying notes are an integral part of the consolidated financial
                                  statements.
                                       F-6
<PAGE>   99
 
               THE DUN & BRADSTREET CORPORATION AND SUBSIDIARIES
 
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
              (TABULAR AMOUNTS IN MILLIONS, EXCEPT PER SHARE DATA)
 
NOTE 1  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
  Principles of Consolidation
 
     The consolidated financial statements include those of The Dun & Bradstreet
Corporation (the "Company") and its subsidiaries and investments in which the
Company has a controlling interest. Investments in companies over which the
Company has significant influence but not a controlling interest are carried on
an equity basis. The effects of all significant intercompany transactions have
been eliminated.
 
     The financial statements of subsidiaries outside the United States and
Canada reflect a fiscal year ending November 30 to facilitate timely reporting
of the Company's consolidated financial results.
 
     As discussed more thoroughly in Note 2, Reuben H. Donnelley, Cognizant
Corporation ("Cognizant"), ACNielsen Corporation ("ACNielsen"), Dun & Bradstreet
Software ("DBS") and NCH Promotional Services ("NCH") are presented as
discontinued operations.
 
  Cash Equivalents
 
     Marketable securities that mature within 90 days of purchase date are
considered cash equivalents and are stated at cost, which approximates fair
value.
 
  Marketable Securities
 
     In accordance with Statement of Financial Accounting Standards ("SFAS") No.
115, "Accounting for Certain Investments in Debt and Equity Securities,"
marketable securities at December 31, 1997 and 1996, are classified as
"available for sale" and are reported at fair value, with net unrealized gains
and losses reported in shareholders' equity.
 
     The fair value of current and non-current marketable securities was
estimated based on quoted market prices. Realized gains and losses on marketable
securities are determined on the specific identification method.
 
     The Company's marketable securities, $53.0 million and $46.1 million at
December 31, 1997 and 1996, respectively, consisted primarily of debt securities
of the U.S. Government and its agencies.
 
  Property, Plant and Equipment
 
     Buildings, machinery and equipment are depreciated principally using the
straight-line method over a period of three to 40 years. Leasehold improvements
are amortized on a straight-line basis over the shorter of the term of the lease
or the estimated useful life of the improvement.
 
  Computer Software, Goodwill and Intangible Assets
 
     Certain computer software costs are capitalized in accordance with SFAS No.
86, "Accounting for the Costs of Computer Software to be Sold, Leased or
Otherwise Marketed," and are reported at the lower of unamortized cost or net
realizable value. Costs in connection with business process reengineering are
expensed as incurred. Other intangibles result from acquisitions and database
enhancements. Computer software and other intangibles are being amortized, using
principally the straight-line method, over three to five years and five to 15
years, respectively. Goodwill represents the excess purchase price over the fair
value of identifiable net assets of businesses acquired and is amortized on a
straight-line basis over five to 40 years.
 
     The Company adopted the provisions of SFAS No. 121, "Accounting for the
Impairment of Long-Lived Assets and for Long-Lived Assets to be Disposed Of"
("SFAS No. 121") in 1995. This statement requires that long-lived assets and
certain identifiable intangibles held and used by an entity be reviewed for
 
                                       F-7
<PAGE>   100
               THE DUN & BRADSTREET CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, CONTINUED
              (TABULAR AMOUNTS IN MILLIONS, EXCEPT PER SHARE DATA)
 
impairment whenever events or changes in circumstances indicate that the
carrying amount of an asset may not be recoverable. In general, this statement
requires recognition of an impairment loss when the sum of undiscounted expected
future cash flows is less than the carrying amount of such assets. The
measurement for such an impairment loss is then based on the fair value of the
asset (see Note 3).
 
     At each balance sheet date, the Company reviews the recoverability of
goodwill, not identified with long-lived assets, based on estimated undiscounted
future cash flows from operating activities compared with the carrying value of
goodwill, and recognizes any impairment on the basis of such comparison. The
recognition and measurement of goodwill impairment is assessed at the business
unit level.
 
  Revenue Recognition
 
     The Company recognizes revenue as services are performed, information is
delivered and products and services are used by its customers. Amounts billed
for service and subscriptions are credited to unearned subscription income and
reflected in operating revenues over the subscription term, which is generally
one year.
 
  Accounting Changes
 
     Effective January 1, 1997, the Company changed its revenue recognition
method for its Credit Information Services business to recognize revenue as
products and services are used by its customers. Previously, the Company
recognized revenue ratably over the contract period. This change is consistent
with the Company's change in focus from a sales contract basis to a product
usage basis in order to drive revenue growth and increase customer satisfaction.
 
     Additionally, the Company changed certain of its revenue recognition
methods in the Marketing Information Services, Receivables Management Services
and Moody's Investors Service ("Moody's") businesses to recognize revenue over
the service period from previously recognizing revenues and costs at the time of
shipment or billing. In the opinion of management, these accounting changes
bring revenue recognition methods more in line with the economics of the
business and provide a better measure of operating results.
 
     In accordance with Accounting Principles Board Opinion ("APB") No. 20,
"Accounting Changes," the cumulative effect of changing the accounting for
certain of the Company's revenue recognition policies resulted in a pre-tax,
non-cash charge of $254.7 million ($150.6 million after tax or $.88 per share
basic, $.87 per share diluted). On a pro-forma basis these changes would have
increased 1996 and decreased 1995 net income by $3.7 million and $7.5 million,
respectively. The impact on basic and diluted earnings per share would have been
an increase in 1996 of $.02 per share and a decrease in 1995 of $.04 per share.
 
  Foreign Currency Translation
 
     For all operations outside the United States where the Company has
designated the local currency as the functional currency, assets and liabilities
are translated using the end-of-year exchange rates, and revenues and expenses
are translated using average exchange rates for the year. For these countries,
currency translation adjustments are accumulated in a separate component of
shareholders' equity, whereas realized transaction gains and losses are
recognized in other expense-net. For operations in countries that are considered
to be highly inflationary, where the U.S. dollar is designated as the functional
currency, monetary assets and liabilities are translated using end-of-year
exchange rates, nonmonetary accounts are translated using historical exchange
rates, and all translation and transaction adjustments are recognized in other
expense-net.
 
                                       F-8
<PAGE>   101
               THE DUN & BRADSTREET CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, CONTINUED
              (TABULAR AMOUNTS IN MILLIONS, EXCEPT PER SHARE DATA)
 
  Earnings Per Share of Common Stock
 
     The Company adopted SFAS No. 128, "Earnings per Share," ("SFAS No. 128"),
in 1997. As required by the statement, the Company restated all prior-period per
share data presented. SFAS No. 128 requires presentation of both basic and
diluted earnings per share. Basic earnings per share are calculated based on the
weighted average number of shares of common stock outstanding during the
reporting period. Diluted earnings per share are calculated giving effect to all
potentially dilutive common shares, assuming such shares were outstanding during
the reporting period.
 
  Financial Instruments
 
     At times, the Company uses forward foreign exchange contracts and interest
rate swaps to hedge existing assets, liabilities and firm commitments. The
Company does not use any derivatives for trading or speculative purposes.
 
     Gains and losses on forward foreign exchange contracts that qualify as
hedges of existing assets or liabilities are included in the carrying amounts of
those assets or liabilities and are ultimately recognized in income as part of
those carrying amounts. Gains and losses related to qualifying hedges of firm
commitments are also deferred and are recognized in income or as adjustments of
carrying amounts when the hedged transactions occur. For forward foreign
exchange contracts, the risk reduction is assessed on a transaction basis, and
contract amounts and terms are matched to existing intercompany transactions.
 
     The Company uses interest rate swaps to hedge interest rate risk on
commercial paper. Settlement accounting is accorded to the swaps that have
contractual, periodic payment terms considered to be aligned to the expected
future commercial paper issuances. The commercial paper issuances are expected
to continue through the term of the existing interest rate swaps. Periodic swap
payments and receipts under the interest rate swaps are recorded as part of
interest expense. Neither the swap contracts nor the gains or losses on these
contracts, which are designated and effective as hedges, are recognized in the
financial statements.
 
     If a hedging instrument is sold or terminated prior to maturity, gains and
losses will continue to be deferred until the hedged item is recognized in
income. If a hedging instrument ceases to qualify for settlement accounting, any
subsequent gains and losses are recognized currently in income.
 
  Estimates
 
     The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and the
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the period.
Actual results could differ from those estimates. Estimates are used in the
determination of allowances for doubtful accounts, depreciation and
amortization, computer software, employee benefits plans, taxes and
contingencies, among others.
 
  Reclassifications
 
     As discussed in Note 2, the consolidated financial statements have been
reclassified to identify separately the results of operations, net assets and
cash flows of the Company's discontinued operations. In addition, certain
prior-year amounts have been reclassified to conform to the 1997 presentation.
 
NOTE 2  REORGANIZATION AND DISCONTINUED OPERATIONS
 
     Pursuant to APB No. 30, "Reporting the Results of Operations -- Reporting
the Effects of Disposal of a Segment of a Business, and Extraordinary, Unusual
and Infrequently Occurring Events and Transactions," the
 
                                       F-9
<PAGE>   102
               THE DUN & BRADSTREET CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, CONTINUED
              (TABULAR AMOUNTS IN MILLIONS, EXCEPT PER SHARE DATA)
 
consolidated financial statements of the Company have been reclassified to
reflect as discontinued operations, the companies that comprised the Company's
Directory Information Services business segment as a result of the expected 1998
Distribution and the companies that comprised the Company's Marketing
Information Services, Software Services and Other Business Services business
segments as a result of the 1996 Distribution.
 
  1998 Distribution
 
     On December 17, 1997, the Company announced a plan to separate into two
publicly traded independent companies -- The New Dun & Bradstreet Corporation
("New D&B") and The Reuben H. Donnelley Corporation. The separation (the "1998
Distribution") of the two companies will be accomplished through a tax-free
dividend of a new entity comprised of the Company's Risk Management Services
segment (Moody's Investors Service ("Moody's") and Dun & Bradstreet, the
operating company ("D&B")). The new entity, New D&B, will change its name to
"The Dun & Bradstreet Corporation" and the continuing entity will change its
name to "The Reuben H. Donnelley Corporation" and will consist of the Company's
Directory Information Services segment (Reuben H. Donnelley, the operating
company and the DonTech partnership). Due to the relative significance of the
Risk Management Services segment, the transaction will be accounted for as a
reverse spin-off, and as such the Risk Management Services and Directory
Information Services segments have been classified as continuing and
discontinued operations, respectively. In April 1998, the Company received a
favorable ruling from the Internal Revenue Service with respect to the tax-free
treatment of the 1998 Distribution. The transaction is expected to be completed
in the summer of 1998.
 
     For purposes of governing certain of the ongoing relationships among the
Company and Reuben H. Donnelley as a result of the 1998 Distribution, the
companies will enter into various agreements, including a Distribution
Agreement, Tax Allocation Agreement, Employee Benefits Agreement, Intellectual
Property Agreement, Shared Transaction Services Agreement, Data Services
Agreement and a Transition Services Agreement.
 
     For financial reporting purposes the assets and liabilities of the
Directory Information Services segment have been separately classified on the
balance sheet as "Net Assets of Discontinued Operations." A summary of these
assets and liabilities at December 31, 1997 and 1996 was as follows:
 
<TABLE>
<CAPTION>
                                             DECEMBER 31,    DECEMBER 31,
                                                 1997            1996
                                             ------------    ------------
<S>                                          <C>             <C>
Current assets.............................     $ 92.7          $157.0
Total assets...............................      362.3           515.7
Current liabilities........................       64.6            49.7
Total liabilities..........................       65.8            85.1
Net assets of discontinued operations......      296.5           430.6
</TABLE>
 
     The net operating results of the Directory Information Services segment
have been reported in the caption "Income from Discontinued Operations," in the
consolidated statements of operations. Summarized operating results for the
Directory Information Services segment for the years ended December 31, were as
follows:
 
<TABLE>
<CAPTION>
                                                   1997*     1996*      1995
                                                   ------    ------    ------
<S>                                                <C>       <C>       <C>
Operating revenues...............................  $343.4    $377.6    $423.7
Income before provision for income taxes.........   144.2     141.1     186.4
Net income.......................................    92.0      89.5     122.7
</TABLE>
 
- ---------------
* 1997 net income included a pre-tax gain on the sale of the East Coast
  proprietary operations of Reuben H. Donnelley ("P-East") of $9.4 million and
  1996 net income included a pre-tax loss on the sale of the West Coast
  proprietary operations of Reuben H. Donnelley ("P-West") of $28.5 million.
 
                                      F-10
<PAGE>   103
               THE DUN & BRADSTREET CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, CONTINUED
              (TABULAR AMOUNTS IN MILLIONS, EXCEPT PER SHARE DATA)
 
  1996 Distribution
 
     On November 1, 1996, the Company reorganized into three publicly traded
independent companies by spinning off through a tax-free distribution two of its
businesses to shareholders (the "1996 Distribution"). The Distribution resulted
in the following three companies: 1) The Dun & Bradstreet Corporation,
consisting of Dun & Bradstreet, the operating company ("D&B"), Moody's and
Reuben H. Donnelley, 2) ACNielsen; and 3) Cognizant, consisting of IMS
International, Inc. ("IMS"), Gartner Group, Nielsen Media Research, Pilot
Software, Cognizant Technology Solutions Corporation, Cognizant Enterprises and
Erisco. In connection with the 1996 Distribution, DBS and NCH were sold. On
October 10, 1996, following receipt of a ruling from the Internal Revenue
Service that the transaction would be tax-free to the Company and its U.S.
shareholders, the Company's Board of Directors declared a dividend distribution
to shareholders of record on October 21, 1996, consisting of one share of
Cognizant common stock for each share of the Company's common stock and one
share of ACNielsen common stock for every three shares of the Company's common
stock held on such record date. The 1996 Distribution was effected on November
1, 1996. These transactions resulted in a non-cash dividend that reduced
shareholders' equity by $1,240.9 million. During 1997, adjustments to the
dividend of $11.3 million were recorded, primarily as a result of employee
benefits plan revisions.
 
     For purposes of governing certain of the ongoing relationships among the
Company, Cognizant and ACNielsen as a result of the 1996 Distribution, the three
new companies entered into various agreements, including a Distribution
Agreement, Tax Allocation Agreement, Employee Benefits Agreement, Indemnity and
Joint Defense Agreement, Intellectual Property Agreement, Shared Transaction
Services Agreement, Data Services Agreement and a Transition Services Agreement.
These agreements set forth the principles to be applied in allocating certain
related costs and specified portions of contingent liabilities to be share if
certain amounts are exceeded, which by their nature, cannot be predicted at this
time, but could be significant.
 
     The net operating results of the Company's Marketing Information Services,
Software Services and Other Business Services business segments have been
included in the Consolidated Statements of Operations in the caption "Net Income
(Loss) from Discontinued Operations." These segments included the companies that
made up Cognizant and ACNielsen, along with DBS and NCH. Summarized operating
results for those discontinued operations for the years ended December 31, were
as follows:
 
<TABLE>
<CAPTION>
                                                   1996*        1995
                                                  --------    --------
<S>                                               <C>         <C>
Operating revenues..............................  $2,761.6    $3,256.9
Income before provision for income taxes........     297.0       113.0
Net income......................................     141.1       103.3
</TABLE>
 
- ---------------
* 1996 revenues include the results of Cognizant, ACNielsen and DBS for the 10
  months ended October 31, 1996, and the results of NCH for the full year.
 
     The Company completed the sale of DBS on Novemer 1, 1996, for proceeds of
$191.3 million, including a note of $41.2 million, resulting in a pre-tax loss
of $220.6 million ($158.2 million after-tax). Pursuant to the Distribution
Agreement, the cash proceeds from the sale were transferred to Cognizant. During
the third quarter of 1997, cash was received from the buyer to satisfy the note
receivable, which was due in May 1998.
 
     The sale of NCH was completed on December 31, 1996. Pursuant to the
Distribution Agreement, the proceeds of $20.5 million from the sale of NCH,
which included a note of $8.5 million, were transferred to Cognizant. At
December 31, 1996, the Company recorded a receivable of $20.5 million from the
buyer of NCH and a corresponding payable to Cognizant. These transactions were
settled in January 1997. The Company did not incur a gain or loss on the sale.
 
                                      F-11
<PAGE>   104
               THE DUN & BRADSTREET CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, CONTINUED
              (TABULAR AMOUNTS IN MILLIONS, EXCEPT PER SHARE DATA)
 
     Also included in 1996 results, within discontinued operations, are tax
costs allocated to discontinued operations of $49.1 million.
 
NOTE 3  NON-RECURRING ITEMS
 
     The 1996 results for the Company reflect after-tax non-recurring charges of
$262.3 million, incurred as a result of the 1996 Distribution and the sale of
American Credit Indemnity ("ACI"). Of the $262.3 million, $229.4 million was
recorded in pre-tax income and a net tax cost of $32.9 million was recorded in
the provision for income taxes. The $229.4 million represents reorganization
costs of $161.2 million (professional and consulting fees of $75.0 million and
settlement of executive compensation plans and retention bonuses of $86.2
million) and $68.2 million resulting from the losses incurred on the sale of ACI
completed in October 1996.
 
     In the fourth quarter of 1995, the Company recorded within operating costs
a charge of $188.5 million. This charge primarily reflected an impairment loss
in connection with the adoption of the provisions of SFAS No. 121 ($93.7
million), a provision for postemployment benefits ($56.3 million) under the
Company's severance plan, an accrual for contractual obligations that have no
future economic benefits and for penalties to cancel certain contracts ($19.8
million) and other asset revaluations ($18.7 million).
 
     This non-recurring charge evolved from the Company's annual budget and
strategic planning process, which included a review of the Company's underlying
cost structure, products and services, and assets used in the business. Based
upon such analysis, management, having the authority to approve such business
decisions, committed in December 1995 to a plan to discontinue certain product
lines and dispose of certain other assets, resulting in the charge. These
decisions were not reversed or modified as a result of the Company's 1996
Distribution, which was reviewed and approved by the Board of Directors on
January 9, 1996.
 
     Also in 1995, the Company recorded in operating costs a $28.0 million gain
related to the sale of warrants received in connection with the divestiture of
Donnelley Marketing and a $90.0 million gain relating to the sale of Interactive
Data Corporation ("IDC").
 
NOTE 4  RECONCILIATION OF WEIGHTED AVERAGE SHARES
 
<TABLE>
<CAPTION>
                                                               1997       1996       1995
(SHARE DATA IN THOUSANDS)                                     -------    -------    -------
<S>                                                           <C>        <C>        <C>
Weighted average number of shares-basic.....................  170,765    170,017    169,522
Dilutive effect of shares issuable as of year-end under
  stock options, restricted stock and performance unit
  plans.....................................................    1,629      1,430      2,061
Adjustment of shares applicable to stock options exercised
  during the year and performance unit plans................      158        129         25
                                                              -------    -------    -------
Weighted average number of shares-diluted...................  172,552    171,576    171,608
                                                              =======    =======    =======
</TABLE>
 
     As required by SFAS No. 128, the Company has provided a reconciliation of
basic weighted average shares to diluted weighted average shares within the
table outlined above. The conversion of diluted shares has no impact on the
Company's operating results. Options to purchase 3.1 million, 4.4 million and
3.2 million shares of common stock were outstanding at December 31, 1997, 1996
and 1995, respectively, but were not included in the computation of diluted
earnings per share because the options' exercise prices were greater than the
average market price of the Company's common stock. The Company's options
generally expire 10 years after the initial grant date.
 
NOTE 5  FINANCIAL INSTRUMENTS WITH OFF-BALANCE SHEET RISKS
 
     The Company uses interest rate swap agreements and forward foreign exchange
contracts to reduce exposure to fluctuations in interest and foreign exchange
rates. The Company does not use derivative financial
 
                                      F-12
<PAGE>   105
               THE DUN & BRADSTREET CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, CONTINUED
              (TABULAR AMOUNTS IN MILLIONS, EXCEPT PER SHARE DATA)
 
instruments for trading or speculative purposes. If a hedging instrument ceases
to qualify as a hedge, any subsequent gains and losses are recognized currently
in income. Collateral is generally not required for these types of instruments.
 
     By their nature, all such instruments involve risk, including the credit
risk of non-performance by counterparties. However, at December 31, 1997 and
1996, in management's opinion there was no significant risk of loss in the event
of non-performance of the counterparties to these financial instruments. The
Company controls its exposure to credit risk through monitoring procedures.
 
  Interest Rate Swap Agreements
 
     The Company enters into interest rate swap agreements to manage exposure to
changes in interest rates. Interest rate swaps allow the Company to raise funds
at floating rates and effectively swap them into fixed rates that are lower than
those available to it if fixed-rate borrowings were made directly. These
agreements involve the exchange of floating-rate for fixed-rate payments without
the exchange of the underlying principal amount. Fixed-interest-rate payments
are at rates ranging from 6.67% to 7.02%. Floating-rate payments received are
based on rates tied to prevailing short-term interest rates. If the Company
terminates a swap agreement, the gain or loss is amortized over the shorter of
the remaining original life of the debt or the swap. In the first quarter of
1997, $2.9 million was recorded in connection with the termination of swaps and
corresponding debt. At December 31, 1997, the unrealized fair value of the
interest rate swaps was a loss of $11.1 million, of which $3.2 million has been
recorded in 1997 relating to swaps which do not qualify for settlement
accounting. At December 31, 1996, the unrealized fair value of the interest rate
swaps was a loss of $15.8 million.
 
     The following table indicates the type of swaps in use at December 31, 1997
and 1996, and their weighted average interest rates. Average variable rates are
those in effect at the reporting date and may change significantly over the
lives of the contracts.
 
<TABLE>
<CAPTION>
                                                      1997      1996
                                                     ------    ------
<S>                                                  <C>       <C>
Variable to fixed swaps --
  Notional amount..................................  $300.0    $600.0
  Average pay (fixed) rate.........................    6.84%     6.94%
  Average receive (variable) rate..................    5.75%     5.57%
</TABLE>
 
     The swap contracts expire from August 31, 2001, through January 15, 2005.
In connection with the 1998 Distribution and repayment of outstanding notes
payable, the Company will cancel the interest rate swap agreements and will
record into income the previously unrecognized fair value loss at the time of
termination.
 
  Foreign Exchange
 
     In order to reduce the risk of foreign currency exchange rate fluctuations,
the Company follows a policy of hedging substantially all cross-border
intercompany transactions denominated in a currency other than the functional
currency applicable to each of its various subsidiaries. The financial
instruments used to hedge these cross-border intercompany transactions are
forward foreign exchange contracts with maturities of six months or less. These
forward contracts are executed with creditworthy institutions and are
denominated primarily in the British Pound, German Mark, Swedish Krona and
Japanese Yen. The gains and losses on these forward contracts are recorded to
income or expense and are essentially offset by the gains and losses on the
underlying foreign currency transactions. The Company does not enter into
forward foreign exchange contracts for speculative or trading purposes.
 
                                      F-13
<PAGE>   106
               THE DUN & BRADSTREET CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, CONTINUED
              (TABULAR AMOUNTS IN MILLIONS, EXCEPT PER SHARE DATA)
 
     At December 31, 1997 and 1996, the Company had approximately $117 million
and $114 million, respectively, of forward foreign exchange contracts
outstanding with various expiration dates through March 1998 and March 1997,
respectively. At December 31, 1997, unrealized gains on these contracts were
$1.5 million and the unrealized losses were $.4 million. At December 31, 1996,
unrealized gains on these contracts were $3.5 million and the unrealized losses
were $1.3 million.
 
NOTE 6  PENSION AND POSTRETIREMENT BENEFITS
 
  Pension Plans
 
     The Company has defined benefit pension plans covering substantially all
associates in the United States. The benefits to be paid to associates under
these plans are based on years of credited service and average final
compensation. Pension costs are determined actuarially and funded in accordance
with the Internal Revenue Code. Supplemental and excess plans in the United
States are maintained to provide retirement benefits in excess of levels allowed
by ERISA .
 
     Effective January 1, 1997, the D&B Retirement Plan was amended to provide
retirement income based on a percentage of annual compensation, rather than
final pay. The percentage of compensation allocated annually to a retirement
account ranges from 3% to 12.5%, based on age and service. Amounts allocated
under the plan also receive interest credits based on 30-year Treasury Bonds
with a minimum interest credit rate of 3%. Associates close to or eligible for
retirement as of January 1, 1997, will receive the higher of benefits provided
by the final pay formula or retirement account formula.
 
     In accordance with SFAS No. 87, "Employers' Accounting for Pensions," the
Company has recorded an additional minimum pension liability for each benefits
plan for which the accumulated benefits obligation exceeds plan assets. This
amount has been recorded as a long-term liability with an offsetting intangible
asset. To the extent that these additional liabilities exceeded related
unrecognized prior service cost and net transition obligation, the increase in
liabilities is charged directly to shareholders' equity. At December 31, 1997,
$37.4 million was reported as a separate reduction of shareholders' equity.
 
     The Company has retained the obligation for pension benefits for personnel
who retired prior to November 1, 1996 from the businesses that comprise
discontinued operations from the 1996 Distribution. The Company will also retain
the obligation for pension benefits for personnel who retire from Reuben H.
Donnelley prior to the effective date of the 1998 Distribution.
 
     The Company's non-U.S. subsidiaries provide retirement benefits for
associates consistent with local practices, primarily using defined benefit or
termination indemnity plans.
 
     The components of net periodic pension costs for the years ended December
31, for both continuing and discontinued operations, are summarized as follows:
 
<TABLE>
<CAPTION>
                                            1997      1996      1995
                                           ------    ------    ------
<S>                                        <C>       <C>       <C>
Service cost.............................   $18.4     $34.8     $43.1
Interest cost............................    83.4      87.4     108.5
Actual return on plan assets.............  (242.8)   (173.2)   (248.1)
Net amortization and deferral............   137.5      67.3     126.8
                                           ------    ------    ------
Net periodic pension cost (income).......   $(3.5)    $16.3     $30.3
                                           ======    ======    ======
</TABLE>
 
     Discontinued operations were allocated pension expense of $1.0 million,
$11.5 million and $12.2 million in 1997, 1996 and 1995, respectively.
 
                                      F-14
<PAGE>   107
               THE DUN & BRADSTREET CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, CONTINUED
              (TABULAR AMOUNTS IN MILLIONS, EXCEPT PER SHARE DATA)
 
     The status of defined benefit pension plans at December 31, 1997 and 1996
(which includes both the Company and Reuben H. Donnelley) is as follows:
 
<TABLE>
<CAPTION>
                                                     FUNDED                      UNFUNDED
                                               -------------------   ---------------------------------
                                                                          U.S.(1)          NON-U.S.
                                                                     -----------------   -------------
                                                 1997       1996      1997      1996     1997    1996
                                               --------   --------   -------   -------   -----   -----
<S>                                            <C>        <C>        <C>       <C>       <C>     <C>
Fair value of plan assets....................  $1,328.7   $1,146.5   $    --   $    --   $  --   $  --
                                               --------   --------   -------   -------   -----   -----
Actuarial present value of benefit
  obligations:
  Vested benefits............................     954.5      811.8     162.0      95.8     6.3     7.1
  Non-vested benefits........................      18.4       35.7       3.4       4.6      --      --
                                               --------   --------   -------   -------   -----   -----
  Accumulated benefit obligations............     972.9      847.5     165.4     100.4     6.3     7.1
  Effect of projected future salary
     increases...............................      69.3       89.7      18.3      60.5      --      --
                                               --------   --------   -------   -------   -----   -----
  Projected benefit obligations..............   1,042.2      937.2     183.7     160.9     6.3     7.1
                                               --------   --------   -------   -------   -----   -----
Plan assets in excess of (less than)
  projected benefit obligations..............     286.5      209.3    (183.7)   (160.9)   (6.3)   (7.1)
Unrecognized net loss (gain).................     (59.0)       0.5      55.8      30.2      --      --
Unrecognized prior service cost..............       9.9        6.7      23.9      22.8      --      --
Unrecognized net transition (asset)
  obligation.................................     (37.2)     (44.4)      1.2       1.6      --      --
Adjustment to recognize minimum liability....        --         --     (62.6)     (6.4)     --      --
                                               --------   --------   -------   -------   -----   -----
Prepaid (accrued) pension cost...............  $  200.2   $  172.1   $(165.4)  $(112.7)  $(6.3)  $(7.1)
                                               ========   ========   =======   =======   =====   =====
</TABLE>
 
- ---------------
(1) Represents supplemental and excess plans for which grantor trusts (with
    assets of $57.4 million and $58.9 million at December 31, 1997 and 1996,
    respectively) have been established to pay plan benefits.
 
     The weighted average expected long-term rate of return on pension plan
assets was 9.70% for 1997 and 9.75% for 1996 and 1995. At December 31, 1997 and
1996, the projected benefit obligations were determined using weighted average
discount rates of 7.01% and 7.77%, respectively, and weighted average rates of
increase in future compensation levels of 4.46% and 5.15%, respectively. Plan
assets are invested in diversified portfolios that consist primarily of equity
and debt securities.
 
  Postretirement Benefits
 
     In addition to providing pension benefits, the Company provides various
health-care and life-insurance benefits for retired associates. Substantially
all of the Company's associates in the United States become eligible for these
benefits if they reach normal retirement age while working for the Company.
Certain of the Company's subsidiaries outside the United States have
postretirement benefit plans, although most participants are covered by
government sponsored or administered programs. The cost of Company sponsored
postretirement benefit plans outside the U.S. is not significant.
 
     The Company has retained the obligation for postretirement benefits for
personnel who retired prior to November 1, 1996 from the businesses that
comprise discontinued operations. The Company will retain the obligation for
postretirement benefits for personnel who retire from Reuben H. Donnelley with
Company benefits prior to the effective date of the 1998 Distribution.
 
                                      F-15
<PAGE>   108
               THE DUN & BRADSTREET CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, CONTINUED
              (TABULAR AMOUNTS IN MILLIONS, EXCEPT PER SHARE DATA)
 
     The components of net periodic postretirement benefit cost other than
pensions for the years ended December 31, for both continuing and discontinued
operations are summarized as follows:
 
<TABLE>
<CAPTION>
                                              1997     1996     1995
                                              -----    -----    -----
<S>                                           <C>      <C>      <C>
Service cost................................   $3.5     $5.9     $5.1
Interest cost...............................   14.6     15.4     16.0
Net amortization and deferral...............  (4.5)    (4.8)    (5.0)
                                              -----    -----    -----
Net periodic postretirement benefit cost....  $13.6    $16.5    $16.1
                                              =====    =====    =====
</TABLE>
 
     Discontinued operations were allocated net periodic postretirement benefit
cost of $1.7 million, $6.3 million and $6.7 million in 1997, 1996 and 1995,
respectively.
 
     The status of postretirement benefit plans other than pensions at December
31, 1997 and 1996 (which includes both the Company and Reuben H. Donnelley) is
as follows:
 
<TABLE>
<CAPTION>
                                                            1997       1996
                                                           -------    -------
<S>                                                        <C>        <C>
Actuarial present value of benefit obligation:
  Retirees and dependents................................  $(175.6)   $(165.9)
  Active associates -- eligible..........................    (18.9)     (15.7)
  Active associates -- not yet eligible..................    (22.0)     (15.0)
                                                           -------    -------
Accumulated postretirement benefit obligation............   (216.5)    (196.6)
Unrecognized net (gain) loss.............................     18.0       (0.2)
Unrecognized prior service credit........................     (7.3)     (11.9)
                                                           -------    -------
Accrued postretirement benefit obligation................  $(205.8)   $(208.7)
                                                           =======    =======
</TABLE>
 
     Benefits are paid as incurred from general corporate assets.
 
     The accumulated postretirement benefit obligation at December 31, 1997 and
1996 was determined using discount rates of 7.0% and 7.75%, respectively. The
assumed rate of future increases in per capita cost of covered health-care
benefits is 7.3% in 1998, decreasing gradually to 5.0% for the year 2021 and
remaining constant thereafter. Increasing the assumed health-care cost trend
rate by one percentage point in each year would increase the accumulated
postretirement benefit obligation by $22.3 million and would increase annual
aggregate service and interest costs by $1.9 million.
 
NOTE 7  EMPLOYEE STOCK PLANS
 
     The Company has granted options to certain associates, under its Key
Employees Stock Option Plans, to purchase shares of its common stock at the
market price on the date of the grant. Under the plans, the options vest ratably
over a four year period and expire ten years from the date of the grant. The
1991 Key Employees Stock Option Plan provides for the granting of up to 17
million shares.
 
     When the 1998 Distribution is completed, employees of D&B will be granted
substitute awards, preserving the economic value, as closely as possible, of the
options that existed immediately prior to the 1998 Distribution and any awards
or options held by them in respect of The Reuben H. Donnelley Corporation will
be surrendered. For employees of Reuben H. Donnelley, the number of shares
subject to options and the option exercise price will be adjusted immediately
following the 1998 Distribution to preserve, as closely as possible the economic
value of the options that existed immediately prior to the 1998 Distribution.
The remaining holders of unexercised options, including retirees and certain
other former employees of the Company will be offered the choice of converting
their options to the Company's or continuing to hold The Reuben H. Donnelley
Corporation options.
 
                                      F-16
<PAGE>   109
               THE DUN & BRADSTREET CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, CONTINUED
              (TABULAR AMOUNTS IN MILLIONS, EXCEPT PER SHARE DATA)
 
     In November 1996, in conjunction with the 1996 Distribution, those
individuals who became employees of Cognizant or ACNielsen were granted
substitute awards in the stock of their new employer, and any stock awards or
options held by them in respect of the Company were reflected as surrendered in
the following table. For the remaining holders of unexercised options, including
employees of the Company, retirees and certain other former employees of the
Company, the number of shares subject to options and the option exercise price
was adjusted immediately following the 1996 Distribution to preserve, as closely
as possible, the economic value of the options that existed prior to the 1996
Distribution, pursuant to the plans.
 
     The Company applies APB No. 25, "Accounting for Stock Issued to Employees,"
and related interpretations in accounting for its plans. Accordingly, no
compensation cost has been recognized for the stock option plans. The Company
has adopted the disclosure-only provisions of SFAS No. 123, "Accounting for
Stock-Based Compensation" ("SFAS No. 123"). Had compensation cost for the
Company's stock option plan been determined based on the fair value at the grant
date for awards in 1997, 1996 and 1995 (excluding awards granted to employees of
discontinued operations) consistent with the provisions of SFAS No. 123, the
Company's income (loss) from continuing operations and earnings (loss) per share
would have been reduced to the pro-forma amounts indicated below:
 
<TABLE>
<CAPTION>
                                                            1997      1996      1995
                                                           ------    -------    -----
<S>                                                        <C>       <C>        <C>
Income (loss) from continuing operations
     As reported.........................................  $219.0    $(116.7)   $94.9
     Pro forma...........................................  $215.4    $(120.3)   $94.9
Basic earnings (loss) per share of common stock from
  continuing operations
     As reported.........................................  $ 1.28    $ (0.69)   $0.56
     Pro forma...........................................  $ 1.26    $ (0.71)   $0.56
Diluted earnings (loss) per share of common stock from
  continuing operations
     As reported.........................................  $ 1.27    $ (0.68)   $0.55
     Pro forma...........................................  $ 1.25    $ (0.70)   $0.55
</TABLE>
 
     The pro-forma disclosures shown are not representative of the effects on
income (loss) and earnings (loss) per share in future years.
 
     The fair value of each option grant is estimated on the date of grant using
the Black-Scholes option-pricing model with the following weighted average
assumptions:
 
<TABLE>
<CAPTION>
                                                                           AFTER 1996
                                                            PRIOR TO      DISTRIBUTION
                                                              1996          AND FOR
                                               1997       DISTRIBUTION     CONVERSION
                                             ---------    ------------    ------------
<S>                                          <C>          <C>             <C>
Expected dividend yield....................  3.3%         4.7%            3.7%
Expected stock volatility..................  20%          15%             17%
Risk-free interest rate....................  5.73%        6.08%           5.85%
Expected holding period....................  4.5 years    5.0 years       4.5 years
</TABLE>
 
     Options outstanding at December 31, 1997 were granted during the years 1988
through 1997 and are exercisable over periods ending not later than 2007. At
December 31, 1997, 1996 and 1995, options for 8,133,155 shares, 8,313,166 shares
and 4,859,596 shares of common stock, respectively, were exercisable and
1,450,195 shares, 4,240,772 shares and 10,306,592 shares, respectively, were
available for future grants under the plans.
 
                                      F-17
<PAGE>   110
               THE DUN & BRADSTREET CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, CONTINUED
              (TABULAR AMOUNTS IN MILLIONS, EXCEPT PER SHARE DATA)
 
     Changes in stock options for the three years ended December 31, 1997, are
summarized as follows:
 
<TABLE>
<CAPTION>
                                                                          WEIGHTED
                                                                      AVERAGE EXERCISE
                                                          SHARES          PRICE($)
                                                        ----------    ----------------
<S>                                                     <C>           <C>
Options outstanding, January 1, 1995..................   8,733,172         53.57
  Granted.............................................   1,821,780         63.35
  Exercised...........................................    (736,145)        46.11
  Surrendered or expired..............................    (671,079)        56.63
                                                        ----------         -----
Options outstanding, December 31, 1995................   9,147,728         55.90
  Granted.............................................      10,704         60.25
  Exercised...........................................    (977,042)        51.09
  Surrendered or expired..............................    (689,297)        59.10
                                                        ----------         -----
Options outstanding at October 31, 1996...............   7,492,093         56.23
  Attributable to 1996 Distribution...................  (2,958,686)        57.08
                                                        ----------         -----
Options outstanding at October 31, 1996...............   4,533,407         55.68
                                                        ----------         -----
Options converted at November 1, 1996.................  11,958,980         21.10
  Granted.............................................   4,452,250         22.96
  Exercised...........................................    (543,354)        21.02
  Surrendered or expired..............................    (451,416)        22.87
                                                        ----------         -----
Options outstanding at December 31, 1996..............  15,416,460         21.59
  Granted.............................................   3,151,980         30.01
  Exercised...........................................  (2,008,234)        20.38
  Surrendered or expired..............................    (840,878)        22.97
                                                        ----------         -----
OPTIONS OUTSTANDING AT DECEMBER 31, 1997..............  15,719,328         23.36
                                                        ==========         =====
</TABLE>
 
     The options outstanding at December 31, 1997, include 1,410,088 of options
held by employees of Reuben H. Donnelley.
 
     The weighted average fair value of options granted during 1997, 1996 and
1995 was $5.52, $3.61, and $7.61, respectively.
 
     The following table summarizes information about stock options outstanding
at December 31, 1997:
 
<TABLE>
<CAPTION>
                                 STOCK OPTIONS                          STOCK OPTIONS
                                  OUTSTANDING                            EXERCISABLE
                 ----------------------------------------------   --------------------------
                                  WEIGHTED
                                  AVERAGE           WEIGHTED                     WEIGHTED
   RANGE OF                      REMAINING          AVERAGE                      AVERAGE
EXERCISE PRICES    SHARES     CONTRACTUAL LIFE   EXERCISE PRICE    SHARES     EXERCISE PRICE
- ---------------  ----------   ----------------   --------------   ---------   --------------
<S>              <C>          <C>                <C>              <C>         <C>
$15.73 - $22.55   5,705,704   4.2 Years...           $19.74       5,270,726       $19.68
$22.75 - $30.22  10,013,624   8.9 Years...           $25.42       2,862,429       $23.50
                 ----------                                       ---------
                 15,719,328                                       8,133,155
                 ==========                                       =========
</TABLE>
 
     The plans also provide for the granting of stock appreciation rights and
limited stock appreciation rights in tandem with stock options to certain key
employees. At December 31, 1997, there were 34,048 stock appreciation rights
attached to stock options and 1,154,495 limited stock appreciation rights
("LSARs") attached to stock options, which are exercisable only if, and to the
extent that, the related option is exercisable and, in the case of LSARs, only
upon the occurrence of specified contingent events.
 
                                      F-18
<PAGE>   111
               THE DUN & BRADSTREET CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, CONTINUED
              (TABULAR AMOUNTS IN MILLIONS, EXCEPT PER SHARE DATA)
 
     Under the 1989 Key Employees Restricted Stock Plan, key associates may be
granted restricted shares of the Company's stock. The plan provides for the
granting of up to 1,800,000 shares of the Company's common stock prior to
December 31, 1998. During 1997, 1996 and 1995, restricted shares of 20,000,
19,779 and 184,465, respectively, were awarded under the plan. Forfeitures in
1996 and 1995 totaled 6,877 and 10,365, respectively. There were no forfeitures
during 1997. The restrictions on the majority of such shares lapse over a period
of three years from the date of the grant and the cost is charged to
compensation expense ratably.
 
     Under the 1997 Key Employees Performance Unit Plan, key associates may be
granted shares of the Company's stock based on the achievement of two year
revenue growth goals or other key operating objectives, where appropriate. At
the end of the performance period, Company performance at target will yield the
targeted amount of shares, while Company performance above or below target will
yield larger or smaller share awards, respectively. During 1997, 471,644 shares
were granted at a weighted average fair value of $30.94 per share. Recorded in
selling and administrative expenses in 1997 was compensation expense of $14.6
million for the plan.
 
NOTE 8  INCOME TAXES
 
     Income before provision for income taxes consisted of:
 
<TABLE>
<CAPTION>
                                                    1997      1996      1995
                                                   ------    ------    ------
<S>                                                <C>       <C>       <C>
U.S..............................................  $321.8    $(15.9)   $170.1
Non-U.S..........................................    10.6       1.3     (25.8)
                                                   ------    ------    ------
                                                   $332.4    $(14.6)   $144.3
                                                   ======    ======    ======
</TABLE>
 
     The provision (benefit) for income taxes consisted of:
 
<TABLE>
<CAPTION>
                                                    1997      1996      1995
                                                   ------    ------    ------
<S>                                                <C>       <C>       <C>
Current tax provision:
  U.S. Federal...................................  $ 31.9    $ 40.6    $ 72.8
  State and local................................    52.9     (22.4)     14.6
  Non-U.S. ......................................    21.6       0.7      28.9
                                                   ------    ------    ------
Total current tax provision......................   106.4      18.9     116.3
                                                   ------    ------    ------
Deferred tax (benefit) provision:
  U.S. Federal...................................    36.5      52.7     (30.5)
  State and local................................   (23.1)     15.0     (24.5)
  Non-U.S. ......................................    (6.4)     15.5     (11.9)
                                                   ------    ------    ------
Total deferred tax (benefit) provision:..........     7.0      83.2     (66.9)
                                                   ------    ------    ------
Provision for income taxes.......................  $113.4    $102.1    $ 49.4
                                                   ======    ======    ======
</TABLE>
 
                                      F-19
<PAGE>   112
               THE DUN & BRADSTREET CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, CONTINUED
              (TABULAR AMOUNTS IN MILLIONS, EXCEPT PER SHARE DATA)
 
     The following table summarizes the significant differences between the U.S.
Federal statutory tax rate and the Company's effective tax rate for financial
statement purposes.
 
<TABLE>
<CAPTION>
                                                    1997      1996      1995
                                                    -----    -------    -----
<S>                                                 <C>      <C>        <C>
Statutory tax rate................................   35.0%      35.0%    35.0%
State and local taxes, net of U.S. Federal tax
  benefit.........................................    4.9       33.1     (4.5)
Non-U.S. taxes....................................    4.6     (110.9)     8.9
Recognition of capital and ordinary losses........  (10.4)     181.4    (21.5)
Non-recurring reorganization costs................     --     (814.6)      --
Repatriation of foreign earnings..................     --      (11.5)    16.3
Other.............................................     --      (10.9)      --
                                                    -----    -------    -----
Effective tax rate................................   34.1%   (698.4%)    34.2%
                                                    -----    -------    -----
</TABLE>
 
     Income taxes paid were approximately $170.3 million, $170.2 million, $119.9
million in 1997, 1996, and 1995, respectively. Income taxes refunded were
approximately $37.6 million, $140.9 million, and $17.8 million in 1997, 1996 and
1995, respectively.
 
     Deferred tax assets (liabilities) are consisted of the following at
December 31:
 
<TABLE>
<CAPTION>
                                                          1997      1996       1995
                                                         ------    -------    -------
<S>                                                      <C>       <C>        <C>
Deferred tax assets:
  Operating losses.....................................  $ 53.7    $  33.6    $ 117.6
  Postretirement benefits..............................    49.0       79.5       49.1
  Postemployment benefits..............................    12.8       22.5       34.5
  Reorganization and restructuring costs...............     4.4       11.3       34.7
  Bad debts............................................    12.7        5.7        5.1
  Other................................................    12.3       13.4       18.2
                                                         ------    -------    -------
Total deferred tax assets..............................   144.9      166.0      259.2
Valuation allowance....................................   (53.7)     (33.6)     (16.4)
                                                         ------    -------    -------
Net deferred tax asset.................................    91.2      132.4      242.8
                                                         ------    -------    -------
Deferred tax liabilities:
  Intangibles..........................................   (31.7)     (47.4)     (40.2)
  Revenue recognition..................................      --      (12.3)     (10.6)
  Tax-leasing transactions.............................   (22.1)     (37.8)     (68.9)
  Depreciation.........................................   (13.5)      (4.0)      (9.0)
                                                         ------    -------    -------
Total deferred tax liability...........................   (67.3)    (101.5)    (128.7)
                                                         ------    -------    -------
Net deferred tax asset.................................  $ 23.9    $  30.9    $ 114.1
                                                         ======    =======    =======
</TABLE>
 
     At December 31, 1997, undistributed earnings of non-U.S. subsidiaries
aggregated approximately $98.1 million. Deferred tax liabilities have not been
recognized for these undistributed earnings because its management's intention
to reinvest such undistributed earnings outside the U.S. If all undistributed
earnings were remitted to the U.S., the amount of incremental U.S. Federal and
foreign income taxes payable, net of foreign tax credits, would be approximately
$39.3 million. During 1996, $467.9 million of non-U.S. earnings, primarily from
the Cognizant and ACNielsen businesses, were repatriated by the Company in order
to facilitate its 1996 reorganization. During the three year period ended
December 31, 1983, the Company invested $304.4 million in tax-leasing
transactions, varying in length from 4.5 to 25 years. These leases
 
                                      F-20
<PAGE>   113
               THE DUN & BRADSTREET CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, CONTINUED
              (TABULAR AMOUNTS IN MILLIONS, EXCEPT PER SHARE DATA)
 
provided the Company with benefits from tax deductions in excess of taxable
income for Federal income tax purposes. These amounts are included in deferred
income taxes.
 
NOTE 9  NOTES PAYABLE
 
     Notes payable consisted of the following at December 31:
 
<TABLE>
<CAPTION>
                                                    1997       1996
                                                   ------    --------
<S>                                                <C>       <C>
Commercial paper.................................  $421.6    $     --
Bank notes.......................................    29.9     1,120.7
                                                   ------    --------
                                                   $451.5    $1,120.7
                                                   ======    ========
</TABLE>
 
     The Company had commercial paper borrowings of $421.6 million at December
31, 1997. Interest rates on these borrowings ranged from 5.62% to 6.10%.
 
     The Company has two committed bank facilities that support the Company's
commercial paper borrowings. One of the facilities permits borrowings of up to
$750 million and matures in August 2001. The second facility permits borrowings
of up to $150 million and matures in August 1998. Under these facilities the
Company has the ability to borrow at prevailing short-term interest rates. At
December 31, 1997, there was no outstanding balance against these facilities. At
December 31, 1996, $880.0 million was borrowed against these facilities. The
Company also had non-committed lines of credit of $111 million at December 31,
1997. At year-end 1997, $29.9 million was borrowed against these non-committed
facilities. At December 31, 1996, $240.7 million was borrowed against
non-committed facilities of $305 million. None of these arrangements had
material commitment fees or compensating balance requirements.
 
     The weighted average interest rates on commercial paper and notes payable
at December 31, 1997 and 1996 were 5.97% and 5.78%, respectively.
 
     Interest paid totaled $49.6 million, $43.2 million and $28.3 million for
the years ended December 31, 1997, 1996 and 1995, respectively.
 
     In connection with the 1998 Distribution, the Company will borrow
approximately $500 million. A portion of the proceeds of this borrowing will be
used to repay existing indebtedness of D&B. This approximately $500 million of
debt will be an obligation of Reuben H. Donnelley after the 1998 Distribution.
 
NOTE 10  INVESTMENT PARTNERSHIPS
 
     During 1993, the Company participated in the formation of a limited
partnership to invest in various securities, including those of the Company.
Third-party investors held limited-partner and special investors interests
totaling $500.0 million. Funds raised by the partnership provided a source of
financing for the Company's repurchase in 1993 of 8.3 million shares of its
common stock. During the fourth quarter of 1996, the Company redeemed these
partnership interests. This redemption was financed with short-term borrowings.
 
     The partnership is presently engaged in the business of licensing database
assets and computer software. One of the Company's subsidiaries serves as
managing general partner, and two subsidiaries hold limited-partner interests.
In April 1997, the partnership raised $300.0 million of minority interest
financing from a third-party investor. The Company's subsidiaries contributed
assets to the partnership, and the third-party investor contributed cash ($300.0
million) in exchange for a limited-partner interest. Funds raised by the
partnership were loaned to the Company and used to repay existing short-term
debt in April 1997. At December 31, 1997, the third-party investment in this
partnership was included in minority interest.
 
                                      F-21
<PAGE>   114
               THE DUN & BRADSTREET CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, CONTINUED
              (TABULAR AMOUNTS IN MILLIONS, EXCEPT PER SHARE DATA)
 
     For financial reporting purposes, the results of operations, assets,
liabilities and cash flows of the partnership described above are included in
the Company's consolidated financial statements.
 
NOTE 11  CAPITAL STOCK
 
     In October 1988, the Company adopted a Shareholders' Rights Plan. The plan
is intended to protect the shareholders' interests in the event of an
unsolicited attempt to acquire the Company. The plan is not intended to prevent
a takeover of the Company on terms that are favorable and fair to all
shareholders and will not interfere with a merger approved by the Board of
Directors.
 
     Under the plan, each share of the Company's common stock has a right that
trades with the stock until the right becomes exercisable. Each right entitles
the shareholders to buy 1/100 of a share of Series A participating preferred
stock at a purchase price of $230, subject to adjustment. The rights will not be
exercisable until a person or group ("Acquiring Person") acquires beneficial
ownership of, or commences a tender offer for, 20% or more of the Company's
outstanding common stock.
 
     In the event the Company is acquired in a merger or other business
combination or subject to other transactions, as described in the Shareholders'
Rights Plan, each right will entitle its holder (other than the Acquiring
Person) to receive, upon exercise, stock with a value of two times the exercise
price in the form of the Company's common stock or, where appropriate, the
Acquiring Person's common stock. The Company may redeem the rights, which expire
in October 1998, for $.01 per right, under certain circumstances.
 
     The shareholders have authorized the issuance of 10.0 million shares of $1
par value preferred stock. The preferred stock can be issued with varying terms,
as determined by the Board of Directors.
 
NOTE 12  LEASE COMMITMENTS
 
     Certain of the Company's operations are conducted from leased facilities,
which are under operating leases that expire over the next 10 years. The Company
also leases certain computer and other equipment under operating leases that
expire over the next five years. These leases are frequently renegotiated or
otherwise changed as advancements in computer technology produce opportunities
to lower costs and improve performance. Additionally, the Company has agreements
with various third parties to purchase certain data processing and
telecommunications services extending beyond one year. Rental expenses under
operating leases were $80.9 million, $106.3 million and $110.7 million for the
years ended December 31, 1997, 1996 and 1995, respectively. Future minimum lease
payments under noncancelable leases at December 31, 1997, are as follows:
 
<TABLE>
<S>                                                           <C>
1998........................................................  $ 77.1
1999........................................................    63.5
2000........................................................    40.1
2001........................................................    28.6
2002........................................................    22.6
Thereafter..................................................    23.0
                                                              ------
          Total.............................................  $254.9
                                                              ======
</TABLE>
 
NOTE 13  LITIGATION
 
     The Company and its subsidiaries are involved in legal proceedings, claims
and litigation arising in the ordinary course of business. In the opinion of
management, the outcome of such current legal proceedings, claims and litigation
could have a material effect on quarterly or annual operating results or cash
flows when
 
                                      F-22
<PAGE>   115
               THE DUN & BRADSTREET CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, CONTINUED
              (TABULAR AMOUNTS IN MILLIONS, EXCEPT PER SHARE DATA)
 
resolved in a future period. However, in the opinion of management, these
matters will not materially affect the Company's consolidated financial
position.
 
INFORMATION RESOURCES
 
     On July 29, 1996, Information Resources, Inc. ("IRI") filed a complaint in
the United States District Court for the Southern District of New York, naming
as defendants the Company, A.C. Nielsen Company (a subsidiary of ACNielsen) and
IMS International, Inc.
 
     The complaint alleges various violations of United States antitrust laws,
including alleged violations of Section 1 and 2 of the Sherman Act. The
complaint also alleges a claim of tortious interference with a contract and a
claim of tortious interference with a prospective business relationship. These
claims relate to the acquisition by defendants of Survey Research Group Limited
("SRG"). IRI alleges SRG violated an alleged agreement with IRI when it agreed
to be acquired by the defendants and that the defendants induced SRG to breach
that agreement.
 
     On October 15, 1996, defendants moved for an order dismissing all claims in
the complaint. On May 6, 1997, the United States District Court for the Southern
District of New York issued a decision dismissing IRI's claim of attempted
monopolization in the United States, with leave to replead within 60 days. The
Court denied defendants' motion with respect to the remaining claims in the
complaint. On June 3, 1997, defendants filed an answer denying the material
allegations in IRI's complaint, and A.C. Nielsen Company filed a counterclaim
alleging that IRI has made false and misleading statements about its services
and commercial activities. On July 7, 1997, IRI filed an Amended and Restated
Complaint repleading its alleged claim of monopolization in the United States
and realleging its other claims. By notice of motion dated August 18, 1997,
defendants moved for an order dismissing the amended claim. On December 1, 1997,
the Court denied the motion and, on December 16, 1997, defendants filed a
supplemental answer denying the remaining material allegations of the amended
complaint.
 
     IRI's complaint alleges damages in excess of $350 million, which amount IRI
asked to be trebled under antitrust laws. IRI also seeks punitive damages in an
unspecified amount.
 
     In connection with the IRI action, Cognizant, ACNielsen and the Company
entered into an Indemnity and Joint Defense Agreement (the "Indemnity and Joint
Defense Agreement") pursuant to which they have agreed (i) to certain
arrangements allocating potential liabilities ("IRI Liabilities") that may arise
out of or in connection with the IRI Action and (ii) to conduct a joint defense
of such action. In particular, the Indemnity and Joint Defense Agreement
provides that ACNielsen will assume exclusive liability for IRI Liabilities up
to a maximum amount to be calculated at such time such liabilities, if any,
become payable (the "ACN Maximum Amount"), and that the Company and Cognizant
will share liability equally for any amounts in excess of the ACN Maximum
Amount. The ACN Maximum Amount will be determined by an investment banking firm
as the maximum amount that ACNielsen is able to pay after giving effect to (i)
any plan submitted by such investment bank which is designed to maximize the
claims-paying ability of ACNielsen without impairing the investment banking
firm's ability to deliver a viability opinion (but which will not require any
action requiring stockholder approval) and (ii) payment of related fees and
expenses. For these purposes, financial viability means the ability of
ACNielsen, after giving effect to such plan, the payment of related fees and
expenses and the payment of the ACN Maximum Amount, to pay its debts as they
become due and to finance the current and anticipated operating and capital
requirements of its business, as reconstituted by such plan, for two years from
the date any such plan is expected to be implemented.
 
     In connection with the 1998 Distribution, the Company and Reuben H.
Donnelley will enter into an agreement whereby the Company will retain all
potential liabilities arising from the IRI Action.
 
                                      F-23
<PAGE>   116
               THE DUN & BRADSTREET CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, CONTINUED
              (TABULAR AMOUNTS IN MILLIONS, EXCEPT PER SHARE DATA)
 
     Management is unable to predict at this time the final outcome of the IRI
Action or whether the resolution of this matter could materially affect the
Company's results of operations, cash flows or financial position.
 
NOTE 14  SUPPLEMENTAL FINANCIAL DATA
 
     Other Current Assets:
 
<TABLE>
<CAPTION>
                                                             AT DECEMBER 31,
                                                             ----------------
                                                              1997      1996
                                                             ------    ------
<S>                                                          <C>       <C>
Deferred taxes.............................................  $ 67.1    $ 50.3
Prepaid expenses...........................................   200.0     136.0
Other......................................................     2.1       3.8
                                                             ------    ------
                                                             $269.2    $190.1
                                                             ======    ======
</TABLE>
 
     Property, Plant and Equipment -- Net, carried at cost:
 
<TABLE>
<CAPTION>
                                                             AT DECEMBER 31,
                                                             1997        1996
                                                           --------    --------
<S>                                                        <C>         <C>
Buildings................................................   $203.1      $197.8
Machinery and equipment..................................    455.1       447.8
                                                            ------      ------
                                                             658.2       645.6
Less accumulated depreciation............................    398.6       364.4
                                                            ------      ------
                                                             259.6       281.2
Leasehold improvements, less: accumulated amortization of
  $52.6 and $48.0........................................     28.7        32.1
Land.....................................................     28.9        29.0
                                                            ------      ------
                                                            $317.2      $342.3
                                                            ======      ======
</TABLE>
 
     Computer Software and Goodwill:
 
<TABLE>
<CAPTION>
                                                           COMPUTER
                                                           SOFTWARE    GOODWILL
                                                           --------    --------
<S>                                                        <C>         <C>
January 1, 1996..........................................   $ 80.1      $282.0
Additions at cost........................................     82.4         0.8
Amortization.............................................    (33.6)       (7.6)
Other deductions and reclassifications...................    (20.2)      (59.0)(1)
                                                            ------      ------
December 31, 1996........................................    108.7       216.2
Additions at cost........................................     68.7          --
Amortization.............................................    (50.6)       (5.1)
Other deductions and reclassifications...................      1.2       (16.5)(2)
                                                            ------      ------
December 31, 1997........................................   $128.0      $194.6
                                                            ======      ======
</TABLE>
 
- ---------------
(1) Sale of ACI in 1996.
 
(2) Impact of foreign currency fluctuations.
 
                                      F-24
<PAGE>   117
               THE DUN & BRADSTREET CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, CONTINUED
              (TABULAR AMOUNTS IN MILLIONS, EXCEPT PER SHARE DATA)
 
<TABLE>
<CAPTION>
                                                                    ADDITIONS
                                                         BALANCE    CHARGED TO                 BALANCE
                                                        BEGINNING   COSTS AND                  AT END
                                                        OF PERIOD    EXPENSES    DEDUCTIONS   OF PERIOD
                                                        ---------   ----------   ----------   ---------
<S>                                                     <C>         <C>          <C>          <C>
Allowance for Doubtful Accounts:
  For the year ended December 31, 1997................    $26.5        $9.0        $ 3.9        $39.4
  For the year ended December 31, 1996................    $14.5        $7.2        $ 4.8        $26.5
  For the year ended December 31, 1995................    $15.4        $7.8        $(8.7)       $14.5
</TABLE>
 
NOTE 15  SEGMENT INFORMATION
 
     The Company, operating in 38 countries, provides commercial credit and
business marketing information, receivable management services, debt rating and
financial information for investors. Intersegment sales are immaterial.
 
  Geographic Segments
 
<TABLE>
<CAPTION>
                                                                  YEARS ENDED DECEMBER 31,
                                                              --------------------------------
                                                                1997        1996        1995
                                                              --------    --------    --------
<S>                                                           <C>         <C>         <C>
OPERATING REVENUES:
  United States.............................................  $1,240.5    $1,186.5    $1,158.9
  Europe....................................................     467.6       481.6       465.5
  Other Non-U.S.............................................     102.9       113.6       110.1
                                                              --------    --------    --------
Total.......................................................  $1,811.0    $1,781.7    $1,734.5
                                                              ========    ========    ========
OPERATING INCOME (LOSS):
  United States(1)..........................................  $  396.4    $   41.2    $  220.1
  Europe(2).................................................       8.8        12.9         3.5
  Other Non-U.S. (3)........................................      (1.5)        2.5       (11.3)
                                                              --------    --------    --------
Total.......................................................     403.7        56.6       212.3
  Non-Operating Expense -- Net..............................     (71.3)      (71.2)      (68.0)
                                                              --------    --------    --------
Income from Continuing Operations before Provision for
  Income Taxes..............................................  $  332.4    $  (14.6)   $  144.3
                                                              ========    ========    ========
ASSETS:
  United States.............................................  $1,104.2    $  995.4    $1,151.9
  Europe....................................................     583.6       660.0       774.1
  Other Non-U.S.............................................     101.7       123.0        50.3
  Discontinued Operations...................................     296.5       430.6     1,652.2
                                                              --------    --------    --------
Total.......................................................  $2,086.0    $2,209.0    $3,628.5
                                                              ========    ========    ========
</TABLE>
 
- ---------------
(1) 1996 Operating Income included a loss on the sale of ACI of $68.2 million
    and reorganization costs of $161.2 million. 1995 included a fourth-quarter
    non-recurring charge of $167.0 million partially offset by gains on the sale
    of IDC of $90.0 million and the sale of warrants received in connection with
    the sale of Donnelley Marketing of $28.0 million.
 
(2) 1995 Operating Income included a fourth-quarter non-recurring charge of $8.4
    million.
 
(3) 1995 Operating Loss included a fourth-quarter non-recurring charge of $13.1
    million.
 
                                      F-25
<PAGE>   118
               THE DUN & BRADSTREET CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, CONTINUED
              (TABULAR AMOUNTS IN MILLIONS, EXCEPT PER SHARE DATA)
 
NOTE 16.  QUARTERLY FINANCIAL DATA (UNAUDITED)
 
<TABLE>
<CAPTION>
                                                                       THREE MONTHS ENDED
                                                         -----------------------------------------------
                                                         MARCH 31   JUNE 30   SEPTEMBER 30   DECEMBER 31     YEAR
                                                         --------   -------   ------------   -----------   --------
<S>                                                      <C>        <C>       <C>            <C>           <C>
1997(1)(2)(3)
  Operating Revenues...................................  $ 436.4    $440.9       $447.8        $ 485.9     $1,811.0
                                                         -------    ------       ------        -------     --------
  Operating Income.....................................  $  77.9    $ 89.1       $ 97.8        $ 138.9     $  403.7
                                                         -------    ------       ------        -------     --------
  Income (Loss):
    Continuing Operations, Net of Income Taxes.........  $  36.5    $ 47.7       $ 54.6        $  80.2     $  219.0
    Discontinued Operations, Net of Income Taxes(4)....     (1.6)      6.3         30.6           56.7         92.0
                                                         -------    ------       ------        -------     --------
  Before Cumulative Effect of Accounting Changes.......     34.9      54.0         85.2          136.9        311.0
  Cumulative Effect of Accounting Changes, Net of
    Income Tax Benefit.................................   (150.6)       --           --             --       (150.6)
                                                         -------    ------       ------        -------     --------
  Net Income (Loss)....................................  $(115.7)   $ 54.0       $ 85.2        $ 136.9     $  160.4
                                                         -------    ------       ------        -------     --------
  Basic Earnings (Loss) Per Share of Common Stock:
    Continuing Operations..............................  $  0.21    $ 0.28       $ 0.32        $  0.47     $   1.28
    Discontinued Operations............................    (0.01)     0.04         0.18           0.33         0.54
                                                         -------    ------       ------        -------     --------
    Before Cumulative Effect of Accounting Changes.....     0.20      0.32         0.50           0.80         1.82
    Cumulative Effect of Accounting Changes, Net of
      Income Tax Benefit...............................    (0.88)       --           --             --        (0.88)
                                                         -------    ------       ------        -------     --------
  Basic Earnings (Loss) Per Share of Common Stock......  $ (0.68)   $ 0.32       $ 0.50        $  0.80     $   0.94
                                                         -------    ------       ------        -------     --------
  Diluted Earnings (Loss) Per Share of Common Stock(5):
    Continuing Operations..............................  $  0.21    $ 0.28       $ 0.31        $  0.46     $   1.27
    Discontinued Operations............................    (0.01)     0.03         0.18           0.33         0.53
                                                         -------    ------       ------        -------     --------
    Before Cumulative Effect of Accounting Changes.....     0.20      0.31         0.49           0.79         1.80
    Cumulative Effect of Accounting Changes, Net of
      Income Tax Benefit...............................    (0.87)       --           --             --        (0.87)
                                                         -------    ------       ------        -------     --------
  Diluted Earnings (Loss) Per Share of Common Stock....  $ (0.67)   $ 0.31       $ 0.49        $  0.79     $   0.93
                                                         =======    ======       ======        =======     ========
1996(2)(3)
  Operating Revenues...................................  $ 429.0    $438.2       $442.0        $ 472.5     $1,781.7
                                                         -------    ------       ------        -------     --------
  Operating Income (Loss)(6)...........................  $  53.0    $ (3.4)      $ 54.8        $ (47.8)    $   56.6
                                                         -------    ------       ------        -------     --------
  Income (Loss):
    Continuing Operations, Net of Income Taxes.........  $  28.6    $(25.1)      $(12.6)       $(107.6)    $ (116.7)
    Discontinued Operations, Net of Income Taxes(7)....     35.6     (18.5)        63.5           (8.3)        72.3
                                                         -------    ------       ------        -------     --------
  Net Income (Loss)....................................  $  64.2    $(43.6)      $ 50.9        $(115.9)    $  (44.4)
                                                         =======    ======       ======        =======     ========
  Basic Earnings (Loss) Per Share of Common Stock(5):
    Continuing Operations..............................  $  0.17    $(0.15)      $(0.07)       $ (0.63)    $  (0.69)
    Discontinued Operations............................     0.21     (0.11)        0.37          (0.05)        0.43
                                                         -------    ------       ------        -------     --------
  Basic Earnings (Loss) Per Share of Common Stock......  $  0.38    $(0.26)      $ 0.30        $ (0.68)    $  (0.26)
                                                         =======    ======       ======        =======     ========
  Diluted Earnings (Loss) Per Share of Common Stock:
    Continuing Operations..............................  $  0.17    $(0.15)      $(0.07)       $ (0.63)    $  (0.68)
    Discontinued Operations............................     0.21     (0.11)        0.37          (0.05)        0.42
                                                         -------    ------       ------        -------     --------
  Diluted Earnings (Loss) Per Share of Common Stock....  $  0.38    $(0.26)      $ 0.30        $ (0.68)    $  (0.26)
                                                         =======    ======       ======        =======     ========
</TABLE>
 
- ---------------
(1) In 1997, the Company changed its revenue recognition methods as discussed in
    Note 1. This resulted in a one-time non-cash cumulative effect charge of
    $150.6 million, after tax, effective January 1, 1997. As a result of this
    accounting change, results for the first three quarters of 1997 have been
    restated as follows: Revenue decreased by $3.6 million, increased by $6.8
    million and decreased by $2.7 million; Operating Income decreased by $4.7
    million, increased by $5.8 million and decreased by $3.8 million; Net Income
    (Loss) decreased by $153.6 million, increased by $3.8 million and decreased
    by $2.5 million, respectively.
                                      F-26
<PAGE>   119
               THE DUN & BRADSTREET CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS, CONTINUED
              (TABULAR AMOUNTS IN MILLIONS, EXCEPT PER SHARE DATA)
 
(2) In connection with the Company's adoption of SFAS No. 128, all prior-period
    earnings per share data were restated to reflect basic and diluted earnings
    per share.
 
(3) Results have also been reclassified to reflect Reuben H. Donnelley as
    discontinued operations.
 
(4) Income from Discontinued Operations included a $9.4 million pre-tax gain on
    the sale of P-East in the quarter ended December 31, 1997.
 
(5) The number of weighted average shares outstanding changes as common shares
    are issued for employee plans and other purposes or as shares are
    repurchased. For this reason, the sum of quarterly earnings per common share
    may not be the same as earnings per common share for the year.
 
(6) Operating Income (Loss) included reorganization costs of $1.4 million, $7.6
    million, $18.9 million and $133.3 million incurred in the quarters ended
    March 31, June 30, September 30 and December 31, 1996, respectively, and
    loss on the sale of ACI of $63.8 million and $4.4 million for quarters ended
    June 30 and September 30, 1996, respectively.
 
(7) Income (Loss) from Discontinued Operations included a pre-tax loss on the
    sale of P-West of $25.0 million and $3.5 million in the quarters ended June
    30 and September 30, 1996, respectively.
 
                                      F-27
<PAGE>   120
 
                       REPORT OF INDEPENDENT ACCOUNTANTS
 
To the Shareholder of The New Dun & Bradstreet Corporation:
 
     We have audited the accompanying balance sheet of The New Dun & Bradstreet
Corporation, a wholly owned subsidiary of The Dun & Bradstreet Corporation, as
of April 14, 1998. This financial statement is the responsibility of the
management of The New Dun & Bradstreet Corporation. Our responsibility is to
express an opinion on this financial statement based on our audit.
 
     We conducted our audit in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the balance sheet is free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosure in the balance sheet. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall balance sheet presentation. We
believe that our audit of the balance sheet provides a reasonable basis for our
opinion.
 
     In our opinion, the balance sheet referred to above presents fairly, in all
material respects, the financial position of The New Dun & Bradstreet
Corporation as of April 14, 1998, in conformity with generally accepted
accounting principles.
 
                                          /s/ COOPERS & LYBRAND L.L.P.
 
                                          --------------------------------------
                                          COOPERS & LYBRAND L.L.P.
 
New York, New York
April 15, 1998
 
                                      F-28
<PAGE>   121
 
                      THE NEW DUN & BRADSTREET CORPORATION
 
                                 BALANCE SHEET
                                 APRIL 14, 1998
 
                                     ASSETS
 
<TABLE>
<S>                                                           <C>
Cash........................................................  $10.00
                                                              ======
</TABLE>
 
                      LIABILITIES AND SHAREHOLDER'S EQUITY
 
<TABLE>
<S>                                                           <C>
Common Stock, par value $0.01 per share; authorized -- 1,000
  shares; issued and outstanding -- 1,000 shares............  $10.00
                                                              ======
</TABLE>
 
                                      F-29
<PAGE>   122
 
                      THE NEW DUN & BRADSTREET CORPORATION
 
                         NOTES TO FINANCIAL STATEMENTS
 
NOTE 1.  ORGANIZATION
 
     On April 8, 1998, The New Dun & Bradstreet Corporation (the "Company") was
incorporated under the General Corporation Law of the State of Delaware. The
Company has the authority under its Certificate of Incorporation to issue 1,000
shares of common stock, par value $0.01 per share, one thousand shares of which
were issued to The Dun & Bradstreet Corporation ("D&B") on April 14, 1998. The
Company has no assets other than cash and has not commenced operations. The
Company's activities to date have been solely related to its incorporation.
 
NOTE 2.  PROPOSED REORGANIZATIONS
 
     On December 17, 1997, the Board of Directors of D&B announced a plan to
distribute the Common Stock of the Company to all holders of outstanding shares
of Common Stock of D&B (the "Distribution"). Through a series of transactions to
be effected prior to the Distribution, the businesses of Dun & Bradstreet Inc.
and Moody's Investors Service will become part of the Company. After the
Distribution, the Company will operate as an independent company providing
commercial credit and business marketing information, receivable management
services, debt rating and financial information for investors, in approximately
38 countries. In connection with the Distribution, application has been made to
list the Common Stock on the New York Stock Exchange.
 
NOTE 3.  AMENDED CERTIFICATE OF INCORPORATION
 
     Prior to the date of the Distribution, the Company will file a Restated
Certificate of Incorporation which will authorize the issuance of 420,000,000
shares of all classes of stock of which 10,000,000 shares will represent shares
of preferred stock, par value $.01 per share, 400,000,000 shares will represent
shares of Common Stock, par value $.01 per share, and 10,000,000 shares will
represent shares of Series Common Stock, par value $.01 per share.
 
                                      F-30
<PAGE>   123
 
                       REPORT OF INDEPENDENT ACCOUNTANTS
 
To the Shareholder of The Reuben H. Donnelley Corporation:
 
     We have audited the accompanying balance sheets of The Reuben H. Donnelley
Corporation (a wholly owned subsidiary of the The Dun & Bradstreet Corporation)
at December 31, 1997 and 1996, and the related statements of operations,
shareholder's equity and cash flows for each of the years in the three year
period ended December 31, 1997. These financial statements are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these financial statements based on our audits.
 
     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and the significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
     In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of The Reuben H. Donnelley
Corporation at December 31, 1997 and 1996, and the results of its operations and
cash flows for each of the years in the three year period ended December 31,
1997, in conformity with generally accepted accounting principles.
 
                                          /s/ COOPERS & LYBRAND L.L.P.
 
                                          --------------------------------------
                                          COOPERS & LYBRAND L.L.P.
 
New York, New York
March 31, 1998
 
                                      F-31
<PAGE>   124
 
                      THE REUBEN H. DONNELLEY CORPORATION
        (A WHOLLY OWNED SUBSIDIARY OF THE DUN & BRADSTREET CORPORATION)
 
                            STATEMENTS OF OPERATIONS
 
<TABLE>
<CAPTION>
                                                                    YEAR ENDED DECEMBER 31,
                                                             --------------------------------------
                                                                1997          1996          1995
                                                             ----------    ----------    ----------
                                                             (IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                                                          <C>           <C>           <C>
Revenues...................................................   $239,865      $270,029      $312,940
Expenses:
  Operating Expenses.......................................    132,278       135,500       157,559
  General and Administrative...............................     81,089        83,803        75,754
  Depreciation and Amortization............................     21,930        16,229        16,322
  Restructuring Charges....................................         --            --        17,690
                                                              --------      --------      --------
          Subtotal.........................................    235,297       235,532       267,325
Income from Partnerships and Related Fees..................    130,171       132,945       137,180
                                                              --------      --------      --------
          Operating Income.................................    134,739       167,442       182,795
Gain (Loss) on Dispositions................................      9,412       (28,500)           --
                                                              --------      --------      --------
          Income Before Provision for Income Taxes.........    144,151       138,942       182,795
Provision for Income Taxes.................................     59,246        60,857        74,398
                                                              --------      --------      --------
          Net Income.......................................   $ 84,905      $ 78,085      $108,397
                                                              ========      ========      ========
Pro Forma Earnings Per Share:
  Basic....................................................   $   0.50      $   0.46      $   0.64
                                                              ========      ========      ========
  Diluted..................................................   $   0.50      $   0.46      $   0.64
                                                              ========      ========      ========
Shares Used in Computing Pro Forma Earnings Per Share:
  Basic....................................................    170,765       170,017       169,522
  Diluted..................................................    171,065       170,289       169,883
</TABLE>
 
    The accompanying notes are an integral part of the financial statements.
                                      F-32
<PAGE>   125
 
                      THE REUBEN H. DONNELLEY CORPORATION
        (A WHOLLY OWNED SUBSIDIARY OF THE DUN & BRADSTREET CORPORATION)
 
                                 BALANCE SHEETS
 
<TABLE>
<CAPTION>
                                                                   DECEMBER 31,
                                                              ----------------------
                                                                1997         1996
                                                              ---------    ---------
                                                              (IN THOUSANDS, EXCEPT
                                                                   SHARE DATA)
<S>                                                           <C>          <C>
                                       ASSETS
CURRENT ASSETS:
  Cash and Cash Equivalents.................................  $     32     $     60
  Accounts Receivable:
     Billed.................................................     5,208       21,322
     Unbilled...............................................   129,620      143,443
     Allowance for Doubtful Accounts........................    (4,014)     (11,607)
                                                              --------     --------
          Total Accounts Receivable -- net..................   130,814      153,158
  Deferred Contract Costs...................................     6,944       17,301
  Other Current Assets......................................     4,950       13,630
                                                              --------     --------
          Total Current Assets..............................   142,740      184,149
  Property and Equipment -- net.............................    25,460       30,752
  Prepaid Pension Costs.....................................     9,530       10,329
  Computer Software -- net..................................    37,546       40,050
  Partnership Investments...................................   167,010      233,706
  Other Non-Current Assets..................................        --        3,207
                                                              --------     --------
          Total Assets......................................  $382,286     $502,193
                                                              ========     ========
                        LIABILITIES AND SHAREHOLDER'S EQUITY
CURRENT LIABILITIES:
  Accounts Payable..........................................  $  1,395     $    785
  Accrued and Other Current Liabilities.....................    58,070       57,764
                                                              --------     --------
          Total Current Liabilities.........................    59,465       58,549
  Postretirement and Postemployment Benefits................    12,920       10,020
  Deferred Income Taxes.....................................    34,456       53,990
  Other Liabilities.........................................    16,770          450
                                                              --------     --------
          Total Liabilities.................................   123,611      123,009
Commitments and Contingencies
SHAREHOLDER'S EQUITY:
  Common Stock, No Par Value, Authorized -- 100 Shares;
     Issued -- 100 Shares...................................    12,002       12,002
  Capital Surplus...........................................   101,032      101,032
  Retained Earnings.........................................   145,641      266,150
                                                              --------     --------
          Total Shareholder's Equity........................   258,675      379,184
                                                              --------     --------
          Total Liabilities and Shareholder's Equity........  $382,286     $502,193
                                                              ========     ========
</TABLE>
 
    The accompanying notes are an integral part of the financial statements.
                                      F-33
<PAGE>   126
 
                      THE REUBEN H. DONNELLEY CORPORATION
        (A WHOLLY OWNED SUBSIDIARY OF THE DUN & BRADSTREET CORPORATION)
 
                            STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                                                YEARS ENDED DECEMBER 31,
                                                            ---------------------------------
                                                              1997         1996        1995
                                                            ---------    --------    --------
                                                                     (IN THOUSANDS)
<S>                                                         <C>          <C>         <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net Income..............................................  $  84,905    $ 78,085    $108,397
  Reconciliation of Net Income to Net Cash Provided by
     Operating Activities:
     Depreciation and Amortization........................     21,930      16,229      16,322
     Provision for Doubtful Accounts......................     11,815      11,743      10,861
     (Gain) Loss from Sales of Businesses.................     (9,412)     28,500          --
     Cash Received in Excess of (Less Than) Income from
       Partnerships.......................................     62,540     (18,593)    (11,609)
     Loss on Sale of Property, Plant and Equipment........      1,551         724       1,149
     Net (Increase) Decrease in Accounts Receivable.......    (37,519)     (5,616)    (11,000)
     Change in Deferred Contracts Costs...................     (6,746)     (8,403)        262
     Change in Accounts Payable and Accrued Expense.......    (38,993)    (26,781)      7,396
     Change in Postretirement and Postemployment Benefits
       Liabilities........................................      2,900      (5,100)      4,120
     Change in Long Term Liabilities......................     16,320          --         450
     Change in Deferred Income Taxes......................    (19,534)     23,586      11,969
     Change in Other Assets...............................      8,460       6,709      (1,715)
     Other................................................      1,437        (545)         --
                                                            ---------    --------    --------
          Net Cash Provided by Operating Activities.......     99,654     100,538     136,602
                                                            ---------    --------    --------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Proceeds from Sale of Businesses........................    122,000      21,368          --
  Additions to Property, Plant and Equipment..............     (9,078)    (15,965)    (19,289)
  Additions to Computer Software and Other................     (7,190)    (21,859)    (23,723)
                                                            ---------    --------    --------
          Net Cash (Used In) Provided by Investing
            Activities....................................    105,732     (16,456)    (43,012)
                                                            ---------    --------    --------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Net Distributions to D&B................................   (205,414)    (85,466)    (92,146)
                                                            ---------    --------    --------
          Net Cash Used In Financing Activities...........   (205,414)    (85,466)    (92,146)
                                                            ---------    --------    --------
          Increase (Decrease) in Cash and Cash
            Equivalents...................................        (28)     (1,384)      1,444
Cash and Cash Equivalents, Beginning of Year..............         60       1,444          --
                                                            ---------    --------    --------
Cash and Cash Equivalents, End of Year....................  $      32    $     60    $  1,444
                                                            =========    ========    ========
</TABLE>
 
    The accompanying notes are an integral part of the financial statements.
                                      F-34
<PAGE>   127
 
                      THE REUBEN H. DONNELLEY CORPORATION
        (A WHOLLY OWNED SUBSIDIARY OF THE DUN & BRADSTREET CORPORATION)
 
                 STATEMENTS OF CHANGES IN SHAREHOLDER'S EQUITY
 
<TABLE>
<CAPTION>
                                                            YEAR ENDED DECEMBER 31,
                                           ---------------------------------------------------------
                                               COMMON                                      TOTAL
                                                STOCK         CAPITAL     RETAINED     SHAREHOLDER'S
                                           (NO PAR VALUE)     SURPLUS     EARNINGS        EQUITY
                                           ---------------    --------    ---------    -------------
                                                                (IN THOUSANDS)
<S>                                        <C>                <C>         <C>          <C>
BALANCE, JANUARY 1, 1995.................      $12,002        $101,032    $ 257,280      $ 370,314
Net Income...............................                                   108,397        108,397
Net Distributions to D&B.................                                   (92,146)       (92,146)
                                               -------        --------    ---------      ---------
BALANCE, DECEMBER 31, 1995...............       12,002         101,032      273,531        386,565
                                               -------        --------    ---------      ---------
Net Income...............................                                    78,085         78,085
Net Distributions to D&B.................                                   (85,466)       (85,466)
                                               -------        --------    ---------      ---------
BALANCE, DECEMBER 31, 1996...............       12,002         101,032      266,150        379,184
                                               -------        --------    ---------      ---------
Net Income...............................                                    84,905         84,905
Net Distributions to D&B.................                                  (205,414)      (205,414)
                                               -------        --------    ---------      ---------
BALANCE, DECEMBER 31, 1997...............      $12,002        $101,032    $ 145,641      $ 258,675
                                               =======        ========    =========      =========
</TABLE>
 
    The accompanying notes are an integral part of the financial statements.
                                      F-35
<PAGE>   128
 
                      THE REUBEN H. DONNELLEY CORPORATION
        (A WHOLLY OWNED SUBSIDIARY OF THE DUN & BRADSTREET CORPORATION)
 
                         NOTES TO FINANCIAL STATEMENTS
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
 
1.  BACKGROUND AND BASIS OF PRESENTATION
 
     On December 17, 1997, the Board of Directors of The Dun & Bradstreet
Corporation ("D&B") approved in principle a plan to separate into two publicly
traded companies -- The Reuben H. Donnelley Corporation and The New Dun &
Bradstreet Corporation ("New D&B"). The distribution ("Distribution") is the
method by which D&B will distribute to its stockholders shares of New D&B Common
Stock, which will represent a continuing interest in D&B's businesses to be
conducted by New D&B. After the Distribution, D&B's only business will be the
Reuben H. Donnelley business and shares of D&B Common Stock held by D&B
stockholders will represent a continuing ownership interest in that business. In
connection with the Distribution, D&B will change its name to "The Reuben H.
Donnelley Corporation" ("RHD") and therefore from and after the Distribution,
D&B Common Stock will be RHD Common Stock and New D&B will change its name to
"The Dun & Bradstreet Corporation." D&B has received a ruling from the Internal
Revenue Service to the effect that the Distribution will be tax-free for Federal
income tax purposes. Due to the relative significance of D&B to RHD, the
transaction will be accounted for as a reverse spin-off. RHD operates through a
number of long-term strategic alliances with Ameritech, Bell Atlantic, Sprint
and other smaller local telephone service providers acting as publisher, partner
or sales agent based on its contractual business relationships. RHD's revenue
and cash flow is principally derived from commissions received from the sale of
advertisements placed in yellow pages directories. In addition, RHD also
receives revenue for publishing services such as advertisement creation and
database management on a negotiated fee basis.
 
     RHD was incorporated on August 9, 1961 with 100 shares of Common Stock
authorized, and outstanding with no par value, all of which are owned by D&B.
RHD provides sales, marketing and publishing services for yellow pages and other
directory products and is the largest independent marketer of yellow pages
advertising in the United States. RHD will retain all the assets and liabilities
related to the yellow pages and other directory product sales, marketing and
publishing service businesses after the Distribution.
 
     The financial statements reflect the financial position, results of
operations, and cash flows of RHD as if it were a separate entity for all
periods presented. The financial statements include allocations of certain D&B
Corporate headquarters assets (including prepaid pension assets) and liabilities
(including postretirement benefits), and expenses (including cash management,
legal, accounting, tax, employee benefits, insurance services, data services and
other D&B corporate overhead) relating to RHD's businesses that will be
transferred to RHD from D&B. Management believes these allocations are
reasonable. However, the costs of these services and benefits charged to RHD are
not necessarily indicative of the costs that would have been incurred if RHD had
performed or provided these functions as a separate entity.
 
     The financial information included herein may not necessarily reflect the
results of operations, balance sheets, changes in shareholder's equity and cash
flows of RHD in the future or what they would have been had it been a separate,
stand-alone entity during the periods presented.
 
     For purposes of governing certain of the ongoing relationships between RHD
and D&B after the Distribution and to provide for orderly transition, RHD and
D&B will enter into various agreements including a Distribution agreement, Tax
Allocation Agreement, Employee Benefits Agreement, Shared Transaction Services
Agreements, Intellectual Property Agreement, Data Services Agreements, and
Transition Services Agreement. Summaries of these agreements are set forth
elsewhere in this Information Statement.
 
2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
  Cash and Cash Equivalents
 
     Cash equivalents include highly liquid investments with a maturity of less
than three months at the time of acquisition.
 
                                      F-36
<PAGE>   129
                      THE REUBEN H. DONNELLEY CORPORATION
        (A WHOLLY OWNED SUBSIDIARY OF THE DUN & BRADSTREET CORPORATION)
 
                    NOTES TO FINANCIAL STATEMENTS, CONTINUED
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
 
  Property and Equipment
 
     Machinery and equipment are depreciated over their estimated useful lives
using principally the straight-line method. Estimated useful lives are five
years for machinery and equipment, ten years for furniture and fixtures, and
three to five years for computer equipment. Leasehold improvements are amortized
on a straight-line basis over the shorter of the term of the lease or the
estimated useful life of the improvement.
 
  Capitalized Software Costs
 
     Certain direct costs incurred for computer software to meet the internal
needs of RHD are capitalized. These costs are amortized on a straight-line
basis, over five years.
 
  Long-Lived Assets
 
     RHD adopted the provisions of Statement of Financial Accounting Standards
("SFAS") No. 121, "Accounting for the Impairment of Long-Lived Assets and for
Long-Lived Assets to be Disposed Of" ("SFAS No. 121") in 1995. This statement
requires that long-lived assets and certain identifiable intangibles held and
used by an entity be reviewed for impairment whenever events or changes in
circumstances indicate that the carrying amount of an asset may not be
recoverable. In general, this statement requires recognition of an impairment
loss when the sum of undiscounted expected future cash flows is less than the
carrying amount of such assets. The measurement for such an impairment loss is
then based on the fair value of the asset.
 
  Revenue Recognition
 
     RHD recognizes revenue as earned, which is based on contractual
relationships. For relationships where RHD acts as a sales agent, revenue is
comprised of sales commissions and is recognized upon execution of contracts for
the sale of advertising. For relationships where RHD is the publisher, revenues
are recognized when directories publish. Publishing services are recognized
throughout the year as the services are performed.
 
  Income from Partnerships and Related Fees
 
     RHD has significant influence, but not a controlling interest over
partnerships and accounts for them under the equity method of accounting. Income
from partnerships represent the Company's share of the DonTech, CenDon and C-Don
profits during 1997, 1996 and 1995, and of the UniDon profits during 1995. Other
related fees represents RHD's revenue participation earnings in 1997 from
Ameritech advertising services.
 
  Unbilled Receivables
 
     For sales agency relationships, unbilled receivables represent revenues
earned from the sale of advertising on directories that are scheduled to be
published by the publisher. These receivables will be billed upon directory
publication in accordance with contractual provisions. For businesses where RHD
is the publisher, unbilled receivables represent revenues earned on published
directories. Customers are billed ratably over the life of the directories,
generally 12 months.
 
  Income Taxes
 
     RHD has been included in the Federal and certain state income tax returns
of D&B. The provision for income taxes in the financial statements has been
calculated on a separate-company basis income taxes paid on behalf of RHD by D&B
are included in equity. After the Distribution, RHD will file separate income
tax returns.
                                      F-37
<PAGE>   130
                      THE REUBEN H. DONNELLEY CORPORATION
        (A WHOLLY OWNED SUBSIDIARY OF THE DUN & BRADSTREET CORPORATION)
 
                    NOTES TO FINANCIAL STATEMENTS, CONTINUED
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
 
  Concentration of Credit Risk
 
     RHD maintains significant accounts receivable balances from the
relationships with Ameritech advertising services, Bell Atlantic and the CenDon
partnership.
 
  Deferred Contract Costs
 
     Direct costs incurred by RHD as publisher are deferred until these
directories are published. Direct costs on contracts for which RHD is a sales
agent are expensed in the year in which they are incurred.
 
  Contract Fees
 
     All costs associated with the renegotiation and extension of contracts are
expensed when incurred.
 
  Financial Instruments
 
     At December 31, 1997, RHD's financial instruments included cash,
receivables, and accounts payable. At December 31, 1997, the fair values of
cash, receivables and accounts payable approximated carrying values because of
the short-term nature of these instruments.
 
  Pro Forma Earnings Per Share of Common Stock
 
     In 1997, RHD adopted SFAS No. 128, "Earnings Per Share." Basic earnings per
share are calculated by dividing net income by D&B's historical weighted average
common shares outstanding, reflecting the one-for-one distribution ratio.
Diluted earnings per share are calculated by dividing net income by the sum of
D&B's historical weighted average common shares outstanding and potentially
dilutive RHD common shares. Potentially dilutive common shares are calculated in
accordance with the treasure stock method, which assumes that proceeds from the
exercise of all employee options are used to repurchase common stock at market
value. The amount of shares remaining after the proceeds are exhausted represent
the potentially dilutive effect of the options.
 
  Estimates
 
     The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets, liabilities, revenues
and expenses and the disclosure of contingent assets and liabilities. Actual
results could differ from those estimates. Estimates are used in the
determination of allowances for doubtful accounts, depreciation and
amortization, computer software, employee benefit plans, taxes and contingencies
among others.
 
3.  RECONCILIATION OF SHARES USED IN COMPUTING PRO FORMA EARNINGS PER SHARE
 
<TABLE>
<CAPTION>
                                                               1997       1996       1995
                                                              -------    -------    -------
<S>                                                           <C>        <C>        <C>
Weighted average number of shares -- basic..................  170,765    170,017    169,522
Effect of potentially dilutive stock options as of year
  end.......................................................      300        272        361
                                                              -------    -------    -------
Weighted average number of shares -- diluted................  171,065    170,289    169,883
                                                              =======    =======    =======
</TABLE>
 
     As required by SFAS No. 128, RHD has provided a reconciliation of basic
weighted average shares to diluted weighted average shares within the table
outlined above. The conversion of diluted shares has no impact on operating
results. The RHD's options generally expire 10 years after the initial grant
date.
 
                                      F-38
<PAGE>   131
                      THE REUBEN H. DONNELLEY CORPORATION
        (A WHOLLY OWNED SUBSIDIARY OF THE DUN & BRADSTREET CORPORATION)
 
                    NOTES TO FINANCIAL STATEMENTS, CONTINUED
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
 
4.  NON-RECURRING ITEMS
 
  Sale of Businesses
 
     In 1997, included in the operating results was a pretax gain of $9,412,
related to the sale of its East Coast proprietary operations ("P-East"). In
connection with the sale of the P-East business, RHD has accrued for the
continuing obligation to provide publishing service through the year 2002.
 
     The 1996 results reflect a pre-tax charge of $28,500, incurred as a result
of the sale of the West Coast proprietary operations ("P-West").
 
  Restructuring
 
     In 1995, RHD recorded a restructuring charge of $17,690 for the closing of
the Terre Haute publishing facility. RHD moved its publishing operations from
Terre Haute, Indiana to Raleigh, North Carolina. The restructuring charge was
recorded to cover fixed asset write-offs, severance, legal costs, publishing
costs, and advertising claims. At December 31, 1997, no restructuring reserve
remains.
 
5.  PARTNERSHIPS
 
  DonTech
 
     In 1991, RHD formed a general partnership with Ameritech Corporation
("Ameritech"), the DonTech Partnership ("DonTech"). Prior to August 1997,
DonTech published various directories, solicited advertising, and manufactured
and delivered directories in Illinois and Northwest Indiana. Under this
agreement, the RHD's share in DonTech declined 1% each year between 1995 and
1997, from 55% to 53%. During August 1997, RHD signed a series of agreements
with Ameritech changing the structure of the existing partnership. A new
partnership was formed appointing DonTech the exclusive sales agent in
perpetuity for yellow page directories published by Ameritech in Illinois and
Northwest Indiana. Under the new sales agency partnership of which RHD receives
a 50% share of the profits, DonTech performs the advertising sales function for
the directories and earns a commission, while Ameritech advertising services
("Aas"), a subsidiary of Ameritech Corporation, serves as the directories
publisher. RHD receives an ongoing revenue participation fee from Aas in
exchange for exclusive publishing rights. RHD receives payments directly from
Aas for publishing services pursuant to a contract valid through the year 2003.
 
     RHD recognized equity earnings of $64,618, $121,354, and $125,578 from the
DonTech partnership during 1997, 1996, and 1995, respectively. In addition, RHD
recognized Revenue Participation earnings from Aas of $51,610 during 1997.
Together, they represent 86%, 72% and 69% of RHD's operating income for the
three years ended December 31, 1997, respectively.
 
     RHD's investment in DonTech was $151,979 and $215,373 at December 31, 1997
and 1996, respectively.
 
  CenDon
 
     RHD has a partnership with the Sprint Corporation ("Sprint") through a
subsidiary of Sprint, the CenDon Partnership ("CenDon"). RHD has a 50% interest
in CenDon which publishes directories in selected Sprint markets in Nevada,
Florida, Virginia and North Carolina. RHD earns a 50% share of CenDon's income.
RHD provides sales and publishing services for the CenDon partnership. The
partnership is billed upon the publication of each directory based on a
contractual rate for sales and is billed pro rata during the year for publishing
for services based on a contractual fee. Sales and publishing services revenue
for RHD were $35,126, $32,258, and $29,800 for 1997, 1996 and 1995,
respectively. The CenDon partnership agreement extends until 2004. RHD
recognized equity earnings of $12,219, $9,695 and $9,451 from the
 
                                      F-39
<PAGE>   132
                      THE REUBEN H. DONNELLEY CORPORATION
        (A WHOLLY OWNED SUBSIDIARY OF THE DUN & BRADSTREET CORPORATION)
 
                    NOTES TO FINANCIAL STATEMENTS, CONTINUED
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
 
CenDon partnership during 1997, 1996 and 1995, respectively. RHD's investment in
CenDon was $15,031 and $15,902 at December 31, 1997 and 1996, respectively.
 
6.  OTHER TRANSACTIONS WITH AFFILIATES
 
     D&B uses a centralized cash management system to finance its operations.
Cash deposits from the RHD's businesses are transferred to D&B on a daily basis
and D&B funds the RHD's disbursement bank accounts as required. No interest has
been charged on these transactions
 
     D&B provided certain centralized services (see Note 1 to the financial
statements) to RHD. Expenses related to these services were allocated to RHD
based on utilization of specific services or, where not estimable, based on
RHD's revenues in proportion to D&B's total revenues. Management believes these
allocation methods are reasonable. However, the costs of these services and
benefits charged to RHD are not necessarily indicative of the costs that would
have been incurred if RHD had performed or provided these services as a separate
entity. These allocations were $21,531, $18,626 and $24,111 in 1997, 1996, and
1995 respectively, and are included in operating expenses and general and
administrative expenses in the Statement of Operations. Amounts due to D&B for
these expenses are included in equity.
 
     Net distributions to D&B, included in equity, includes net cash transfers
third party liabilities paid on behalf of RHD by D&B, amounts due to/from D&B
for services and other charges. No interest has been charged on these
intercompany transactions.
 
7.  COMMITMENTS AND CONTINGENCIES
 
     Certain of the RHD's operations are conducted from leased facilities, which
are under operating leases. Rent expense under real estate operating leases for
the years 1997, 1996, and 1995 was $8,612, $9,482 and $10,068, respectively. The
approximate minimum rent for real estate operating leases that have remaining
noncancelable lease terms in excess of one year at December 31, 1997, are:
 
<TABLE>
<S>                                                          <C>
1998.......................................................   $8,031
1999.......................................................    6,325
2000.......................................................    5,365
2001.......................................................    4,874
2002.......................................................    5,030
Thereafter.................................................   27,742
                                                             -------
          Total............................................  $57,367
                                                             =======
</TABLE>
 
     RHD also leases certain computer and other equipment under operating
leases. Rent expense under computer and other equipment leases was $2,245,
$1,762 and $1,072 for 1997, 1996, and 1995 respectively. At December 31, 1997
the approximate minimum annual rental obligation for computer and other
equipment under operating leases that have remaining noncancelable lease terms
in excess of one year is not significant.
 
     In the normal course of business, RHD is subject to proceedings, lawsuits
and other claims. In the opinion of RHD management, the outcome of such current
legal proceedings, claims and litigation will not materially affect RHD's
financial position or results of operations.
 
8.  PENSION AND POSTRETIREMENT BENEFITS
 
     Upon the Distribution, RHD will assume responsibility for pension benefits
for active employees of RHD, DonTech active employees and DonTech vested
terminated employees with benefits under the D&B
 
                                      F-40
<PAGE>   133
                      THE REUBEN H. DONNELLEY CORPORATION
        (A WHOLLY OWNED SUBSIDIARY OF THE DUN & BRADSTREET CORPORATION)
 
                    NOTES TO FINANCIAL STATEMENTS, CONTINUED
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
 
Retirement Plan. The responsibility for RHD retirees and vested terminated
employees prior to the Distribution will remain with New D&B. RHD will assume
responsibility for postretirement benefits for active employees of RHD and a
portion of the cost of postretirement benefits for certain DonTech employees. An
allocation of assets and liabilities related to active employee benefits has
been included in the financial statements.
 
     Pension
 
     The RHD participates in D&B's defined benefit pension plan covering
substantially all employees. Effective January 1, 1997, the D&B Retirement Plan
was amended to provide retirement income based on a percentage of annual
compensation, rather than final pay. RHD accounts for the plan as a
multi-employer plan. Accordingly, RHD has recorded pension costs as allocated by
D&B totaling $996, $1,082, and $1,077 for the years 1997, 1996 and 1995,
respectively. The assumptions of the multi-employer plan are described below.
 
     The weighted average expected long-term rate of return on pension plan
assets was 9.70% for 1997 and 9.75% for 1996, and 1995. At December 31, 1997 and
1996, the projected benefit obligations were determined using weighted average
discount rates of 7.01% and 7.77%, respectively, and weighted average rates of
increase in future compensation levels of 4.46% and 5.15%, respectively. Plan
assets are invested in diversified portfolios that consist primarily of equity
and debt securities.
 
     Savings Plan
 
     Certain employees of RHD are also eligible to participate in the D&B
sponsored defined contribution plan. RHD makes a matching contribution of up to
50% of employees' contribution based on specified limits of the employee's
salary. RHD's expense related to this plan was $2,243, $2,268, and $3,288 for
the years 1997, 1996 and 1995, respectively.
 
  Postretirement Benefits
 
     In addition to providing pension benefits, D&B provides various health-care
and life-insurance benefits for retired employees. Employees are eligible for
these benefits if they reach normal retirement age while working for RHD.
 
     RHD accounts for the plan as a multi-employer plan. Accordingly, RHD has
recorded postretirement benefits costs as allocated by D&B totaling $1,724,
$1,873, and $1,864 for the years 1997, 1996 and 1995. The assumption used for
the multi-employer plan follows.
 
     The accumulated postretirement benefits obligation at December 31, 1997 and
1996, was determined using discount rates of 7.0% and 7.75%, respectively. The
assumed rate of future increases in per capita cost of covered health-care
benefits is 7.3% in 1998, decreasing gradually to 5.0% for the year 2021 and
remaining constant thereafter.
 
9.  EMPLOYEE STOCK OPTION PLANS
 
     Under D&B's Key Employees Stock Option Plans, certain employees of RHD are
eligible for the grant of stock options, stock appreciation rights and limited
stock appreciation rights in tandem with stock options. These awards are granted
at the market price on the date of the grant.
 
     Immediately following the distribution, outstanding awards under the D&B
Key Employees Stock Option Plans held by RHD employees will be replaced by
substitute awards under the RHD's plan. The substitute awards will have the same
ratio of the exercise price per option to the market value per share, the same
 
                                      F-41
<PAGE>   134
                      THE REUBEN H. DONNELLEY CORPORATION
        (A WHOLLY OWNED SUBSIDIARY OF THE DUN & BRADSTREET CORPORATION)
 
                    NOTES TO FINANCIAL STATEMENTS, CONTINUED
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
 
aggregate difference between market value and exercised price and the same
vesting provisions, option periods and other terms and conditions as the options
they replace.
 
     In October 1995, the FASB issued SFAS No. 123, "Accounting for Stock-Based
Compensation", which requires that companies with stock-based compensation plans
either recognize compensation expense based on the fair value of options granted
or continue to apply the existing accounting rules and disclose pro forma net
income and earnings per share assuming the fair value method had been applied.
RHD has chosen to continue applying Accounting Principles Board Opinion No. 25
and related interpretations in accounting for its plans. Accordingly, no
compensation cost has been recognized for the fixed stock option plans. Had
compensation cost for RHD's stock-based compensation plans been determined based
on the fair value at the grant dates for awards to RHD's employees under those
plans, consistent with the method of SFAS No. 123, RHD's net income and earnings
per share would have been reduced to the pro forma amounts indicated below:
 
<TABLE>
<CAPTION>
                                                1997       1996        1995
                                               -------    -------    --------
<S>                                            <C>        <C>        <C>
Net income:
  As reported................................  $84,905    $78,085    $108,397
  Pro forma..................................  $84,542    $77,844    $108,397
  Pro forma basic earnings per share of
     common stock
     As reported.............................  $  0.50    $  0.46    $   0.64
     Pro forma...............................  $  0.50    $  0.46    $   0.64
  Pro forma diluted earnings per share of
     common stock
     As reported.............................  $  0.50    $  0.46    $   0.64
     Pro forma...............................  $  0.49    $  0.46    $   0.64
</TABLE>
 
     The pro-forma disclosures shown are not representative of the effects on
income and earnings per share in future years.
 
     The fair value of D&B's stock options used to compute the RHD's pro forma
income disclosures is the estimated present value at grant date using the
Black-Scholes option-pricing model. The weighted average assumptions used for
1997 were as follows dividend yield of 3.3%, expected volatility of 20%,
risk-free interest rate of 5.73%, and an expected holding period of 4.5 years.
The following weighted average assumptions were used to value grants made prior
to the November 1, 1996 distribution: dividend yield of 4.7%, expected
volatility of 15%, a risk-free interest rate of 6.08%, and an expected holding
period of five years. The incremental fair value of the RHD's options converted
on October 31, 1996, used to compute pro-forma income disclosures and the value
of new grants after November 1, 1996, was determined using the Black-Scholes
option-pricing model with the following weighted average assumptions; dividend
yield of 3.7%, expected volatility of 17%, a risk-free interest rate of 5.85%,
and an expected holding period of 4.5 years. The D&B assumptions used in the
option-pricing model may not be valid for RHD on a going forward basis.
 
     Options outstanding at December 31, 1997, were granted during the years
1988 through 1997 and are exercisable over periods ending not later than 2007.
At December 31,1997 and 1996, options for 606,459 shares and 575,941 shares of
common stock, respectively, were exercisable and 1,450,195 shares, 4,240,772
shares and 10,306,592 shares, respectively, were available for future grants
under the plans.
 
                                      F-42
<PAGE>   135
                      THE REUBEN H. DONNELLEY CORPORATION
        (A WHOLLY OWNED SUBSIDIARY OF THE DUN & BRADSTREET CORPORATION)
 
                    NOTES TO FINANCIAL STATEMENTS, CONTINUED
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
 
     Changes in stock options for the three years ended December 31, 1997, are
summarized as follows:
 
<TABLE>
<CAPTION>
                                                                           WEIGHTED
                                                                           AVERAGE
                                                                           EXERCISE
                                                               SHARES      PRICE($)
                                                              ---------    --------
<S>                                                           <C>          <C>
Options outstanding, January 1, 1995:                           340,730     $53.48
  Granted...................................................     79,228      63.20
  Exercised.................................................    (27,619)     44.54
  Surrendered or expired....................................         --         --
                                                              ---------     ------
Options outstanding, December 31, 1995:                         392,339      56.07
  Granted...................................................         --         --
  Exercised.................................................    (52,133)     51.99
  Surrendered or expired....................................     (8,034)     57.18
                                                              ---------     ------
Options outstanding, October 31, 1996.......................    332,172      56.68
                                                              ---------     ------
Options converted, November 1, 1996.........................    876,137      21.48
  Granted...................................................    474,305      22.87
  Exercised.................................................     (9,053)     20.95
  Surrendered or expired....................................    (15,816)     22.12
                                                              ---------     ------
Options outstanding, December 31, 1996:.....................  1,325,573      21.97
  Granted...................................................    378,991      29.95
  Exercised.................................................   (175,064)     20.45
  Surrendered or expired....................................   (119,412)     22.87
                                                              ---------     ------
Options outstanding, December 31, 1997......................  1,410,088     $24.23
                                                              =========     ======
</TABLE>
 
     The weighted average fair value of options granted during 1997, 1996 and
1995 was $5.54, $3.60 and $7.60, respectively.
 
     The following table summarizes information about stock options outstanding
at December 31, 1997:
 
<TABLE>
<CAPTION>
                         STOCK OPTIONS OUTSTANDING        STOCK OPTIONS EXERCISABLE
                     ----------------------------------   --------------------------
                                  WEIGHTED
                                   AVERAGE     WEIGHTED                   WEIGHTED
       RANGE OF                   REMAINING    AVERAGE                    AVERAGE
       EXERCISE                  CONTRACTUAL   EXERCISE                   EXERCISE
        PRICES        SHARES        LIFE        PRICE       SHARES         PRICE
    --------------   ---------   -----------   --------   -----------   ------------
    <S>              <C>         <C>           <C>        <C>           <C>
    $ 15.73-$20.46     271,096      4 years     $19.36      230,672        $19.17
    $ 20.94-$24.75     767,626    6.7 years     $23.13      375,787        $23.05
    $ 27.72-$30.22     371,366    9.8 years     $30.06           --        $   --
                     ---------                              -------
                     1,410,088                              606,459
                     =========                              =======
</TABLE>
 
                                      F-43
<PAGE>   136
                      THE REUBEN H. DONNELLEY CORPORATION
        (A WHOLLY OWNED SUBSIDIARY OF THE DUN & BRADSTREET CORPORATION)
 
                    NOTES TO FINANCIAL STATEMENTS, CONTINUED
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
 
10.  INCOME TAXES
 
     Provision for income taxes consisted of:
 
<TABLE>
<CAPTION>
                                               1997        1996        1995
                                             --------    --------    --------
<S>                                          <C>         <C>         <C>
Current Tax Provision:
  U.S. Federal.............................  $ 63,629    $ 28,634    $ 48,839
  State and local..........................     8,660      15,675      13,232
                                             --------    --------    --------
          Total current tax provision......    72,289      44,309      62,071
Deferred tax (benefit) provision
  U.S. Federal.............................   (15,777)     19,347       9,473
  State and local..........................     2,734      (2,799)      2,854
                                             --------    --------    --------
          Total deferred tax (benefit)
            provision......................   (13,043)     16,548      12,327
                                             --------    --------    --------
  Provision for income taxes...............  $ 59,246    $ 60,857    $ 74,398
                                             ========    ========    ========
</TABLE>
 
     The following table summarizes the significant differences between the U.S.
Federal statutory tax rate and RHD's effective tax rate for financial statement
purposes.
 
<TABLE>
<CAPTION>
                                                      1997     1996     1995
                                                     ------    -----    -----
<S>                                                  <C>       <C>      <C>
Statutory tax rate.................................    35.0%    35.0%    35.0%
State and local taxes, net of U.S. Federal tax
  benefit..........................................     5.1      6.0      5.7
Non-deductible capital losses......................     0.0      2.8      0.0
Non-deductible expense.............................     1.0      0.0      0.0
                                                     ------    -----    -----
Effective tax rate.................................    41.1%    43.8%    40.7%
                                                     ======    =====    =====
</TABLE>
 
     Deferred tax assets (liabilities) consisted of the following at December
31,
 
<TABLE>
<CAPTION>
                                                            1997       1996
                                                           -------    -------
<S>                                                        <C>        <C>
Deferred tax assets:
  Postretirement benefits................................  $ 4,288    $ 4,008
  Postemployment benefits................................    3,210      1,718
  Reorganization and restructuring costs.................      937      1,606
  Bad debts..............................................    1,606      4,643
  Intangibles............................................    2,571      2,367
  Other..................................................   15,535        401
                                                           -------    -------
Total deferred tax asset.................................   28,147     14,743
                                                           -------    -------
Deferred tax liabilities:
  Revenue recognition....................................   45,160     51,270
  Pension................................................    3,812      4,132
  Plant, property and equipment..........................      829        906
  Capitalized project costs..............................   12,802     12,425
                                                           -------    -------
Total deferred tax liabilities...........................   62,603     68,733
                                                           -------    -------
Net deferred tax liability...............................  $34,456    $53,990
                                                           =======    =======
</TABLE>
 
                                      F-44
<PAGE>   137
                      THE REUBEN H. DONNELLEY CORPORATION
        (A WHOLLY OWNED SUBSIDIARY OF THE DUN & BRADSTREET CORPORATION)
 
                    NOTES TO FINANCIAL STATEMENTS, CONTINUED
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
 
11.  SUPPLEMENTAL FINANCIAL INFORMATION
 
     Property and Equipment, Net:
 
<TABLE>
<CAPTION>
                                                           1997        1996
                                                         --------    --------
<S>                                                      <C>         <C>
Computer equipment.....................................  $ 35,516    $ 38,971
Machinery and equipment................................     4,949       5,368
Furniture and fixtures.................................     7,927       8,417
Leasehold improvements.................................     7,193       5,541
                                                         --------    --------
          Total at cost................................    55,585      58,297
Less accumulated depreciation..........................   (30,125)    (27,545)
                                                         --------    --------
Total net fixed assets.................................  $ 25,460    $ 30,752
                                                         ========    ========
</TABLE>
 
     Computer Software:
 
<TABLE>
<CAPTION>
                                                              COMPUTER
                                                              SOFTWARE
                                                              --------
<S>                                                           <C>
January 1, 1996.............................................  $22,101
Additions at cost...........................................   21,859
Amortization................................................   (3,910)
                                                              -------
     December 31, 1996......................................   40,050
Additions at cost...........................................    7,190
Transfer in.................................................       95
Amortization................................................   (9,789)
                                                              -------
     December 31, 1997......................................  $37,546
                                                              =======
</TABLE>
 
     Accumulated amortization on computer software costs was $14,001 and $5,896
at December 31, 1997 and 1996, respectively.
 
                                      F-45
<PAGE>   138
                      THE REUBEN H. DONNELLEY CORPORATION
        (A WHOLLY OWNED SUBSIDIARY OF THE DUN & BRADSTREET CORPORATION)
 
                    NOTES TO FINANCIAL STATEMENTS, CONTINUED
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
 
12.  VALUATION AND QUALIFYING ACCOUNTS
 
<TABLE>
<CAPTION>
                                                                   ADDITIONS
                                                    BALANCE AT    CHARGED TO                    BALANCE AT
                                                   BEGINNING OF    COSTS AND                      END OF
                   DESCRIPTION                        PERIOD       EXPENSES     DEDUCTIONS(a)     PERIOD
- -------------------------------------------------  ------------   -----------   -------------   ----------
<S>                                                <C>            <C>           <C>             <C>
  Allowance for Doubtful Accounts:
  For the year ended December 31, 1997...........    $11,607        $11,815        $19,408       $ 4,014
  For the year ended December 31, 1996...........     21,167         11,743         21,303        11,607
  For the year ended December 31, 1995...........     32,421         10,861         22,115        21,167
</TABLE>
 
- ---------------
(a) Includes accounts written off.
 
13.  QUARTERLY INFORMATION (UNAUDITED)
 
<TABLE>
<CAPTION>
                                                          THREE MONTHS ENDED
                                    ---------------------------------------------------------------
                                    MARCH 31    JUNE 30     SEPTEMBER 30    DECEMBER 31      YEAR
                                    --------    --------    ------------    -----------    --------
<S>                                 <C>         <C>         <C>             <C>            <C>
1997
Revenues..........................  $20,207     $ 60,465      $62,728        $ 96,465      $239,865
Operating income (loss)...........  $(2,290)    $  9,789      $46,833        $ 80,407      $134,739
Net income........................  $(1,374)    $  5,873      $28,100        $ 52,306      $ 84,905
Pro forma earning per share data:
  Basic...........................  $ (0.01)    $   0.03      $  0.16        $   0.31      $   0.50
  Diluted.........................  $ (0.01)    $   0.03      $  0.16        $   0.31      $   0.50
1996
Revenues..........................  $23,170     $ 64,615      $57,743        $124,501      $270,029
Operating income (loss)...........  $ 6,921     $ (4,400)     $27,468        $137,453      $167,442
Net income........................  $ 3,889     $(18,490)     $15,437        $ 77,249      $ 78,085
Pro forma earning per share data:
  Basic...........................  $  0.02     $  (0.11)     $  0.09        $   0.45      $   0.46
  Diluted.........................  $  0.02     $  (0.11)     $  0.09        $   0.45      $   0.46
</TABLE>
 
                                      F-46
<PAGE>   139
 
                       REPORT OF INDEPENDENT ACCOUNTANTS
 
To the Board of Directors and Partners of DonTech
 
     We have audited the accompanying combined balance sheets of AM-DON (doing
business as "DonTech" and hereafter referred to as "DonTech I") and the DonTech
II Partnership ("DonTech II") as of December 31, 1997 and 1996, and the related
combined statements of operations, partners' capital, and cash flows for each of
the years in the three year period ended December 31, 1997. These financial
statements are the responsibility of the management of DonTech I and DonTech II.
Our responsibility is to express an opinion on these financial statements based
on our audits.
 
     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
     In our opinion, the financial statements referred to above present fairly,
in all material respects, the combined financial position of DonTech I and
DonTech II as of December 31, 1997 and 1996, and the combined results of their
operations and their cash flows for each of the years in the three year period
ended December 31, 1997, in conformity with generally accepted accounting
principles.
 
                                          /s/ COOPERS & LYBRAND L.L.P.
 
                                          --------------------------------------
                                          COOPERS & LYBRAND L.L.P.
 
Chicago, Illinois
January 8, 1998
 
                                      F-47
<PAGE>   140
 
                                    DONTECH
 
                       COMBINED STATEMENTS OF OPERATIONS
 
<TABLE>
<CAPTION>
                                                                 YEARS ENDED DECEMBER 31,
                                                             --------------------------------
                                                               1997        1996        1995
                                                             --------    --------    --------
                                                                      (IN THOUSANDS)
<S>                                                          <C>         <C>         <C>
Sales......................................................  $503,912    $459,083    $442,952
Less Allowances............................................    77,788      50,202      51,076
                                                             --------    --------    --------
          Net Sales........................................   426,124     408,881     391,876
Expenses:
  Salary and Wages.........................................    12,133          --          --
  Commission...............................................     4,558          --          --
  Telephone Company Fees...................................    83,210      83,532      83,995
  Printing and Manufacturing...............................    39,085      35,221      34,632
  Selling..................................................    36,236      33,060      30,464
  Compilation..............................................     8,888       9,067       9,870
  Delivery.................................................     7,703       7,316      10,950
  Administrative...........................................     7,696       3,444       6,138
  Occupancy and Depreciation...............................     9,880       8,148       6,175
  Other....................................................    12,489       9,476       8,980
                                                             --------    --------    --------
          Total Operating Expenses.........................   221,878     189,264     191,204
                                                             --------    --------    --------
          Income from Operations...........................   204,246     219,617     200,672
Other Income...............................................     2,064       2,677       3,775
                                                             --------    --------    --------
          Net Income.......................................  $206,310    $222,294    $204,447
                                                             ========    ========    ========
</TABLE>
 
     The accompanying notes are an integral part of the combined financial
                                  statements.
                                      F-48
<PAGE>   141
 
                                    DONTECH
 
                            COMBINED BALANCE SHEETS
 
<TABLE>
<CAPTION>
                                                                  DECEMBER 31,
                                                              --------------------
                                                                1997        1996
                                                              --------    --------
                                                                 (IN THOUSANDS)
<S>                                                           <C>         <C>
                                      ASSETS
Current Assets:
  Cash and Cash Equivalents.................................  $  6,824    $  4,559
  Accounts Receivable, Net of Allowance for Doubtful
     Accounts of $35,581 (1997) and $13,908 (1996)..........   225,240     261,252
  Deferred Expenses.........................................    41,513      86,329
  Commission Receivable.....................................    43,681          --
  Other.....................................................     6,241       3,057
                                                              --------    --------
          Total Current Assets..............................   323,499     355,197
Fixed Assets, Net of Accumulated Depreciation and
  Amortization..............................................     4,898       6,621
                                                              --------    --------
          Total Assets......................................  $328,397    $361,818
                                                              ========    ========
                        LIABILITIES AND PARTNERS' CAPITAL
Current Liabilities:
  Accounts Payable..........................................  $ 21,417    $ 23,720
  Accrued Liabilities.......................................     5,623       5,106
  Deferred Sales Revenue....................................   162,760     174,105
                                                              --------    --------
          Total Current Liabilities.........................   189,800     202,931
Partners' Capital...........................................   165,597     158,887
Partnership Contributions Receivable........................   (27,000)         --
                                                              --------    --------
          Total Partners' Capital...........................   138,597     158,887
                                                              --------    --------
          Total Liabilities and Partners' Capital...........  $328,397    $361,818
                                                              ========    ========
</TABLE>
 
     The accompanying notes are an integral part of the combined financial
                                  statements.
                                      F-49
<PAGE>   142
 
                                    DONTECH
 
                       COMBINED STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                                               YEARS ENDED DECEMBER 31,
                                                          -----------------------------------
                                                            1997         1996         1995
                                                          ---------    ---------    ---------
                                                                    (IN THOUSANDS)
<S>                                                       <C>          <C>          <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net Income............................................  $ 206,310    $ 222,294    $ 204,447
  Adjustments to Reconcile Net Income to Net Cash
     Provided by Operating Activities:
     Depreciation and Amortization......................      3,246        3,526        2,806
     Provision for Uncollectible Accounts...............     32,474        7,105        6,190
     Changes in Assets and Liabilities:
       Increase in Accounts Receivable..................    (40,144)     (27,791)     (28,295)
       (Increase) Decrease in Deferred Printing and
          Manufacturing.................................     20,788       (5,460)      (2,476)
       (Increase) Decrease in Deferred Selling..........     13,076       (1,430)      (4,957)
       Decrease in Deferred Compilation.................      5,309          255        1,046
       Decrease in Deferred Delivery....................      1,895           19          518
       Decrease in Deferred Directory Operating
          Service.......................................      1,468          322          630
       (Increase) Decrease in Deferred Other............      2,280          702       (1,616)
       (Increase) Decrease in Other Current Assets......     (3,184)      (1,675)          75
       Increase (Decrease) in Accounts Payable..........     (2,303)         923       (3,433)
       Increase (Decrease) in Accrued Liabilities.......        517       (5,420)         712
       Increase (Decrease) in Deferred Sales Revenue....    (11,345)       5,280       17,920
                                                          ---------    ---------    ---------
          Total Adjustments.............................     24,077      (23,644)     (10,880)
                                                          ---------    ---------    ---------
          Net Cash Provided by Operating Activities.....    230,387      198,650      193,567
                                                          ---------    ---------    ---------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchases of Fixed Assets.............................     (1,522)      (1,029)      (5,850)
                                                          ---------    ---------    ---------
 
CASH FLOWS FROM FINANCING ACTIVITIES:
  Partner Contributions.................................      2,998           --           --
  Distributions to Partners.............................   (229,598)    (195,553)    (191,200)
                                                          ---------    ---------    ---------
          Net Cash Used in Financing Activities.........   (226,600)    (195,553)    (191,200)
                                                          ---------    ---------    ---------
Net Increase (Decrease) in Cash and Cash Equivalents....      2,265        2,068       (3,483)
Cash and Cash Equivalents, Beginning of Year............      4,559        2,491        5,974
                                                          ---------    ---------    ---------
Cash and Cash Equivalents, End of Year..................  $   6,824    $   4,559    $   2,491
                                                          =========    =========    =========
 
NONCASH FINANCING ACTIVITIES:
  Partnership Capital Contributions Receivable..........  $  27,000    $      --    $      --
                                                          =========    =========    =========
</TABLE>
 
     The accompanying notes are an integral part of the combined financial
                                  statements.
                                      F-50
<PAGE>   143
 
                                    DONTECH
 
                    COMBINED STATEMENTS OF PARTNERS' CAPITAL
                      THREE YEARS ENDED DECEMBER 31, 1997
                                 (IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                             THE
                                                          REUBEN H.       AMERITECH
                                                          DONNELLEY     PUBLISHING OF
                                                         CORPORATION    ILLINOIS, INC.      TOTAL
                                                         -----------    --------------    ---------
<S>                                                      <C>            <C>               <C>
Balance, December 31, 1994.............................   $  67,749       $  51,150       $ 118,899
Net Income.............................................     112,446          92,001         204,447
Distributions to Partners..............................    (107,525)        (83,675)       (191,200)
                                                          ---------       ---------       ---------
Balance, December 31, 1995.............................      72,670          59,476         132,146
Net Income.............................................     120,039         102,255         222,294
Distributions to Partners..............................    (106,920)        (88,633)       (195,553)
                                                          ---------       ---------       ---------
Balance, December 31, 1996.............................      85,789          73,098         158,887
Contributions, Per Agreement...........................      13,500          13,500          27,000
Contributions Receivable...............................     (13,500)        (13,500)        (27,000)
Net Income.............................................     118,162          88,148         206,310
Distributions to Partners..............................    (121,688)       (104,912)       (226,600)
                                                          ---------       ---------       ---------
Balance, December 31, 1997.............................   $  82,263       $  56,334       $ 138,597
                                                          =========       =========       =========
</TABLE>
 
     The accompanying notes are an integral part of the combined financial
                                  statements.
                                      F-51
<PAGE>   144
 
                                    DONTECH
 
                     NOTES TO COMBINED FINANCIAL STATEMENTS
                                 (IN THOUSANDS)
 
1.  FORM OF ORGANIZATION AND NATURE OF BUSINESS
 
     AM-DON d.b.a. DonTech ("DonTech") is a general partnership between The
Reuben H. Donnelley Corporation ("Donnelley"), a Delaware corporation, and
Ameritech Publishing of Illinois, Inc. ("API/IL"), an Illinois corporation,
doing business as Ameritech advertising services ("Aas"). Under a new structure
as defined in the "Master Agreement" dated August 19, 1997, the existing
partnership is defined as "DonTech I". Concurrently, API/IL and Donnelley formed
a new partnership defined as "DonTech II".
 
     DonTech I participates in a Directory Agreement with Donnelley, Illinois
Bell Telephone Company ("IBT"), doing business as Ameritech Illinois, API/IL and
Aas. DonTech I also participates in a Subcontracting Agreement with API to
perform certain of API's obligations under the Publishing Services Contract
between API and Indiana Bell Telephone Company, Incorporated ("Indiana Bell"),
doing business as Ameritech Indiana. DonTech I publishes various directories, as
identified in the Directory Agreements, solicits advertising, its primary source
of revenues, and manufactures and delivers such directories. DonTech I's net
income is allocated to each partner based on a predefined percentage as set
forth in the amended partnership agreement.
 
     In accordance with the Second Amended and Restated AM-Don Partnership
Agreement, effective August 19, 1997, the DonTech I partnership will cease
publishing directories as of January 1, 1998. The partnership will recognize the
deferred revenue and expenses recorded as of December 31, 1997 over the
remaining life of those directories published prior to January 1, 1998. Upon
completion of the earnings process, the partnership will thereafter wind up in
accordance with the agreement.
 
     In August 1997, Donnelley and API/IL reached an agreement regarding a
revised partnership structure through which a new DonTech partnership became the
exclusive sales agent in perpetuity for the yellow page directories to be
published in Illinois and Northwest Indiana by APIL Partners Partnership (the
"Publisher"). The new partnership, known as "DonTech II", receives a 27%
commission on sales, net of provisions (capped at 6.1%), from the Publisher.
DonTech II's cost structure includes only sales, sales operations, office
services, finance, facilities and related overhead. DonTech II profits are
shared equally between the partners.
 
     A Board of Directors (the "Board") was appointed to administer the
activities of each partnership. From time to time during the term of the
partnerships, the Board may call for additional capital contributions in equal
amounts from each of the partners if, in the opinion of the Board, additional
capital is required for the operation of the partnerships.
 
     The accompanying financial statements of DonTech I and DonTech II are shown
on a combined basis. As DonTech II was formed in August 1997, the combined
statements of operations for the three years in the period ended December 31,
1997 only include the results of operations of DonTech II for the period from
August 1997 through December 1997. All significant affiliated accounts and
transactions have been eliminated in preparation of the combined financial
statements.
 
2.  SIGNIFICANT ACCOUNTING POLICIES
 
  a. Cash and Cash Equivalents
 
     Cash and cash equivalents include all highly liquid investments with an
initial maturity date of three months or less. The carrying value of cash
equivalents estimates fair value due to the short-term nature.
 
  b. Revenue Recognition
 
     Substantially all DonTech I sales made to customers in the cities covered
by the directories are recorded as deferred sales revenue and accounts
receivable in the month of publication. Revenue related to these sales is
recognized over the lives of the directories, generally twelve months. Sales
made to customers outside the
 
                                      F-52
<PAGE>   145
                                    DONTECH
 
               NOTES TO COMBINED FINANCIAL STATEMENTS, CONTINUED
                                 (IN THOUSANDS)
 
cities covered by the directories are recognized each quarter. Sales for
national accounts are recognized in full in the month of publication.
 
     For DonTech II, revenue is comprised of sales commissions and is recognized
upon execution of contracts for the sale of advertising.
 
  c. Fixed Assets
 
     Fixed assets are recorded at cost and are depreciated on a straight-line
basis over the estimated useful lives of the assets. Upon asset retirement or
other disposition, cost and the related accumulated depreciation are removed
from the accounts, and gain or loss is included in the statement of operations.
Amounts for repairs and maintenance are charged to operations as incurred.
 
  d. Deferred Expenses
 
     The printing, manufacturing, compilation, sales, delivery and
administrative costs of DonTech I publications are deferred and recognized in
proportion to revenue.
 
  e. Postretirement Benefits Other Than Pensions
 
     The partnerships are obligated to provide postretirement benefits
consisting mainly of life and health insurance to substantially all employees
and their dependents. The accrual method of accounting is utilized for
postretirement health care and life insurance benefits.
 
  f. Income Taxes
 
     No provision for income taxes is made as the proportional share of each
partnership's income is the responsibility of the individual partners.
 
3.  DEFERRED EXPENSES
 
     Deferred expenses consist of the following at December 31:
 
<TABLE>
<CAPTION>
                                                               1997       1996
                                                              -------    -------
<S>                                                           <C>        <C>
Printing and manufacturing..................................  $13,932    $34,720
Selling.....................................................   20,331     33,407
Compilation.................................................    3,310      8,619
Delivery....................................................    1,089      2,984
Directory operating services................................      750      2,218
Other.......................................................    2,101      4,381
                                                              -------    -------
                                                              $41,513    $86,329
                                                              =======    =======
</TABLE>
 
                                      F-53
<PAGE>   146
                                    DONTECH
 
               NOTES TO COMBINED FINANCIAL STATEMENTS, CONTINUED
                                 (IN THOUSANDS)
 
4.  FIXED ASSETS
 
     Fixed assets consist of the following at December 31:
 
<TABLE>
<CAPTION>
                                                               1997       1996
                                                              -------    -------
<S>                                                           <C>        <C>
Machinery and equipment.....................................  $18,816    $17,329
Furniture and fixtures......................................    3,727      3,712
Leasehold improvements......................................      995        974
                                                              -------    -------
                                                               23,538     22,015
Less accumulated depreciation and amortization..............   18,640     15,394
                                                              -------    -------
                                                              $ 4,898    $ 6,621
                                                              =======    =======
</TABLE>
 
5.  RELATED PARTY TRANSACTIONS
 
  DonTech I
 
     Under the Directory Agreement, DonTech I is obligated to pay IBT a minimum
of $75 million per year in exchange for billing and collection services
performed by IBT. The base fee for these services is $75 million for each
calendar year until the Directory Agreement is terminated. Under the terms of
the recently revised partnership agreement the responsibility for payment of
these fees is transferred to Ameritech effective January 1, 1998.
 
     In addition to the base fee, DonTech I has agreed to pay IBT an amount
equal to 7 1/2% of the increase in total revenue received from certain sources
identified in the Directory Agreement over such revenues received in the
immediately preceding calendar year. The additional fee due to IBT was $609,
$1,122 and $487 in 1997, 1996 and 1995, respectively. IBT also provides
directory operations services (white pages compilation) to DonTech I. DonTech I
paid approximately $2 million to IBT in 1997, 1996 and 1995 for these services.
However, effective January 1, 1998, under the terms of the revised partnership
agreement the cost of these services becomes the responsibility of Ameritech.
 
     Donnelley provides compilation, photocomposition, and data processing
services to DonTech I. The Dun & Bradstreet Corporation, of which Donnelley is a
wholly owned subsidiary, provides employee benefits and administrative services,
and certain business insurance coverages for each partnership. The amount paid
for these services is determined at the beginning of each year based upon
estimated activity and adjusted to actual at the end of each year. The amount
paid for these services was approximately $22 million in each of the years ended
December 31, 1997, 1996 and 1995. The amount paid for employee benefits includes
the administration of each partnership's Profit Sharing and 401(k) Plans as well
as its health care, long and short term disability, dental and pension plans.
Effective June 1, 1997, DonTech I became self-insured for health care, long and
short term disability and dental plans at which time it terminated its coverages
for these plans through The Dun & Bradstreet Corporation. DonTech II will assume
the obligations of these plans.
 
     DonTech I also entered into subcontracting agreements for the publishing of
certain Indiana Bell directories. For the first four months of 1997, under a
Directory Fulfillment Memorandum of Understanding, DonTech I was obligated to
perform certain directory fulfillment services for Aas. The obligation for these
services was transferred to an outside vendor effective May 1, 1997.
 
  Amended Partnership Allocation
 
     In 1997, the partners negotiated a settlement agreement regarding excessive
bad debt write-offs incurred by DonTech I during the year ended December 31,
1997. The agreement provided for a special allocation of the excessive bad debts
between the partners based upon a negotiated ratio. The effect of this
settlement
 
                                      F-54
<PAGE>   147
                                    DONTECH
 
               NOTES TO COMBINED FINANCIAL STATEMENTS, CONTINUED
                                 (IN THOUSANDS)
 
agreement has been included in the allocation of net income as presented in the
statement of partners' capital at December 31, 1997.
 
  DonTech II
 
     Under the terms of the DonTech II partnership agreement, The Dun &
Bradstreet Corporation provides certain employee benefits and administrative
services. These include the administration of the partnership's profit Sharing
and 401(k) Plans, as well as its pension plans. Also, certain business insurance
coverages for the partnership will be provided by both The Dun & Bradstreet
Corporation and Ameritech.
 
     Under the provisions of the "Revenue Participation Agreement" dated August
19, 1997, in exchange for exclusive publishing rights, the Publisher agreed to
pay Donnelley revenue participation interests. The revenue participation
interests are based upon gross revenues of DonTech II, net of provisions (capped
at 6.1% per annum) and sales commissions paid by DonTech II. The revenue
participation interest is as follows:
 
<TABLE>
<S>                                                    <C>
1997.................................................  43.7%
1998.................................................  34.8%
1999 and thereafter..................................  35.9%
</TABLE>
 
6.  CONCENTRATION OF CREDIT RISK
 
     Financial instruments which potentially subject each partnership to
concentration of credit risk consist principally of commercial paper and
accounts receivables. The partnerships invest its excess cash in commercial
paper with an investment rating of AA or higher and has not experienced any
losses on these investments.
 
     Each partnership's trade accounts receivable are primarily composed of
amounts due from customers whose businesses are in the state of Illinois.
Collateral is generally not required from either partnership's customers.
 
7.  PARTNERSHIP CONTRIBUTION RECEIVABLE
 
     For DonTech II, the respective partner capital contributions are to be made
in equal proportion according to the Initial Capital Schedule as reflected in
the DonTech II Partnership Agreement. As of December 31, 1997, the total amount
of capital required to be contributed by the partners was $27,000.
 
     At December 31, 1997, the respective partnership capital accounts have been
credited with the amount of required capital contributions and have been offset
by a corresponding contributions receivable as the funds had not been received.
 
8.  USE OF ESTIMATES
 
     The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expense during the reporting
period. Actual results could differ from those estimates.
 
9.  LEASE COMMITMENTS
 
     DonTech I leases certain office and warehouse facilities under
noncancelable lease arrangements. These leases and the related obligations will
be assumed by Don Tech II. Rent expense under these operating leases was
approximately $2,603, $2,564 and $2,323 in 1997, 1996 and 1995, respectively.
 
                                      F-55
<PAGE>   148
                                    DONTECH
 
               NOTES TO COMBINED FINANCIAL STATEMENTS, CONTINUED
                                 (IN THOUSANDS)
 
     The future minimum lease payments required under noncancelable operating
leases that have initial or remaining lease terms in excess of one year as of
December 31, 1997 are as follows:
 
<TABLE>
<CAPTION>
                                                      AMOUNT
                                                      ------
<S>                                                   <C>
1998................................................  $1,814
1999................................................     843
2000................................................     814
2001................................................     726
2002................................................     466
Thereafter..........................................     831
                                                      ------
                                                      $5,494
                                                      ======
</TABLE>
 
10.  EMPLOYEE RETIREMENT AND PROFIT PARTICIPATION PLANS
 
     Each partnership participates in a defined benefit pension plan covering
substantially all of its respective employees (the "Principal Plan"). The
Principal Plan's assets are invested in equity funds, fixed income funds and
real estate. Total expense for the Principal Plan was approximately $1,120,
$1,181 and $1,647 in 1997, 1996 and 1995, respectively.
 
     Additionally, each respective partnership participates in a Profit
Participation Plan (the "Profit Plan") that covers substantially all its
employees. Employees may voluntarily contribute up to 16% of their salaries to
the Profit Plan and are guaranteed a matching contribution of fifty cents per
dollar contributed up to 6%. Each partnership also makes contributions to the
Profit Plan based on a formula and contingent upon the attainment of financial
goals set in advance as defined in the Plan. The contributions made to the plan
were $926, $809 and $1,025 in 1997, 1996 and 1995, respectively.
 
11.  VALUATION AND QUALIFYING ACCOUNTS
 
<TABLE>
<CAPTION>
                                                                 ADDITIONS
                                                   BALANCE AT     CHARGED
                                                   BEGINNING        TO                         BALANCE AT
                                                       OF        COSTS AND                       END OF
                   DESCRIPTION                       PERIOD      EXPENSES     DEDUCTIONS(a)      PERIOD
                   -----------                     ----------    ---------    -------------    ----------
<S>                                                <C>           <C>          <C>              <C>
Allowance For Doubtful Accounts
  For year ended December 31, 1997...............   $13,908       $40,230        $18,557        $35,581
  For year ended December 31, 1996...............   $23,106       $50,202        $59,400        $13,908
  For year ended December 31, 1995...............   $18,777       $51,076        $46,747        $23,106
</TABLE>
 
- ---------------
(a) Includes accounts written off.
 
                                      F-56

<PAGE>   1
 
                                                                    EXHIBIT 99.2
 
                                                                          , 1998
 
To all Dun & Bradstreet Stockholders:
 
     On         , 1998, the Board of Directors of The Dun & Bradstreet
Corporation ("D&B") declared a dividend of shares of The New Dun & Bradstreet
Corporation ("New D&B") to achieve the reorganization of D&B into two separate
companies.
 
     If you are a stockholder of D&B as of the close of business on          ,
1998, the record date for the dividend, certificates representing shares in New
D&B will be mailed to you automatically. For each share of D&B you hold, you
will receive one share of New D&B.
 
     In connection with the Distribution, D&B will change its name to "The
Reuben H. Donnelley Corporation" and New D&B will change its name to "The Dun &
Bradstreet Corporation". Stock certificates representing your shares in New D&B
will be sent to you on or about          , 1998. After the Distribution, the D&B
stock certificates you currently hold will represent your investment in the
"new" Reuben H. Donnelley Corporation. D&B stockholders should not send in their
D&B stock certificates.
 
     Shares of New D&B will trade "regular way" on the New York Stock Exchange
beginning          , 1998. The symbol for New D&B will be "DNB" and the symbol
for the "new" Reuben H. Donnelley Corporation will become "RHD".
 
     Detailed information on the reorganization plan and the businesses of New
D&B and Reuben H. Donnelley is contained in the accompanying document, which we
urge you to read carefully.
 
     The Board believes the reorganization will enhance management focus on the
businesses allowing the two companies to pursue opportunities that will improve
their competitive position, enhance their valuation and create wealth for
stockholders.
 
                                          Sincerely,
                                          Volney Taylor
                                          Chairman and Chief Executive Officer
                                          The Dun & Bradstreet Corporation


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