DUN & BRADSTREET CORP /DE/
DEF 14A, 1999-03-12
ENGINEERING, ACCOUNTING, RESEARCH, MANAGEMENT
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<PAGE>   1
 
                                  SCHEDULE 14A
                                 (RULE 14a-101)
 
                    INFORMATION REQUIRED IN PROXY STATEMENT
 
                            SCHEDULE 14A INFORMATION
 
          PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                    EXCHANGE ACT OF 1934 (AMENDMENT NO.   )
 
Filed by the Registrant [X]
 
Filed by a Party other than the Registrant [ ]
 
Check the appropriate box:
 
<TABLE>
<S>  <C> 
[ ]  Preliminary Proxy Statement
[X]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12
[ ]  Confidential, for the Use of the Commission Only (as permitted by Rule 14a-6(e)(2))
</TABLE>
 
                        THE DUN & BRADSTREET CORPORATION
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)
 
- --------------------------------------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement)
 
Payment of Filing Fee (Check the appropriate box):
 
[X]  No fee required.
 
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
 
     (1)  Title of each class of securities to which transaction applies:
 
        ------------------------------------------------------------------------
 
     (2)  Aggregate number of securities to which transaction applies:
 
        ------------------------------------------------------------------------
 
     (3)  Per unit price or other underlying value of transaction computed
          pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
          filing fee is calculated and state how it was determined):
 
        ------------------------------------------------------------------------
 
     (4)  Proposed maximum aggregate value of transaction:
 
        ------------------------------------------------------------------------
     (5)  Total fee paid:
 
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[ ]  Fee paid previously with preliminary materials.
 
[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
 
     (1)  Amount Previously Paid:
 
        ------------------------------------------------------------------------
 
     (2)  Form, Schedule or Registration Statement No.:
 
        ------------------------------------------------------------------------
 
     (3)  Filing Party:
 
        ------------------------------------------------------------------------
 
     (4)  Date Filed:
<PAGE>   2
 
[DUN & BRADSTREET LETTERHEAD]
 
                                               One Diamond Hill Road
 
                                               Murray Hill, New Jersey
                                               07974-1218
 
                                               March 12, 1999
 
Dear Shareholder:
 
You are cordially invited to attend the 1999 Annual Meeting of Shareholders
of The Dun & Bradstreet Corporation on Tuesday, April 20, 1999 at 9:30 A.M.
at 1209 Orange Street, Wilmington, Delaware.
 
The Notice of Annual Meeting and Proxy Statement accompanying this letter
describe the business to be acted upon at the meeting. The Annual Report for
the year ended December 31, 1998 is also enclosed.
 
Your vote is important. Please vote your shares using the procedures
described in the Proxy Statement whether or not you plan to attend the
meeting. Starting this year, in addition to voting in person or by mail,
Shareholders of record have the option of voting by telephone or via the
Internet.
 
Sincerely,
 
/s/VOLNEY TAYLOR
VOLNEY TAYLOR
Chairman and Chief Executive Officer
<PAGE>   3
 
[DUN & BRADSTREET LETTERHEAD]
 
                                               One Diamond Hill Road
 
                                               Murray Hill, New Jersey
                                               07974-1218
 
NOTICE OF ANNUAL MEETING
 
     The Annual Meeting of Shareholders of The Dun & Bradstreet Corporation
will be held on Tuesday, April 20, 1999 at 9:30 A.M. at 1209 Orange Street,
Wilmington, Delaware, to take action on the following matters:
 
          1. To elect three Class I directors for a three-year term.
 
          2. To consider and vote upon the ratification of the selection of
     independent accountants to audit the Company's consolidated financial
     statements for 1999.
 
          3. To consider and vote upon the Company's Covered Employee Cash
     Incentive Plan.
 
          4. To consider and vote upon the Company's 1998 Key Employees'
     Stock Incentive Plan.
 
          5. To consider and vote upon the Company's 1999 Employee Stock
     Purchase Plan.
 
          6. To consider and vote upon a Shareholder proposal regarding
     implementation of the MacBride Principles in Northern Ireland.
 
          7. To transact such other business as may properly come before the
     meeting or any adjournment thereof. The Company knows of no other
     business to be brought before the meeting.
 
     Shareholders of record at the close of business on February 26, 1999
are entitled to receive this notice and to vote their shares at the Annual
Meeting.
 
By Order of the Board of Directors
 
/s/ MITCHELL C. SUSSIS
MITCHELL C. SUSSIS
Secretary
 
Dated: March 12, 1999
<PAGE>   4
 
                                PROXY STATEMENT
 
                            ------------------------
 
GENERAL INFORMATION
 
     The Board of Directors of The Dun & Bradstreet Corporation ("Dun &
Bradstreet" or the "Company") is soliciting your proxy for use at the Annual
Meeting of Shareholders to be held on April 20, 1999. These proxy materials are
being mailed to Shareholders beginning on March 12, 1999. The principal
executive offices of Dun & Bradstreet are located at One Diamond Hill Road,
Murray Hill, New Jersey 07974-1218 and its main telephone number is (908)
665-5000.
 
WHO CAN VOTE
 
     Shareholders of record at the close of business on February 26, 1999 are
eligible to vote at the meeting. As of the close of business on that date, Dun &
Bradstreet had outstanding 165,504,111 shares of Common Stock.
 
HOW TO VOTE
 
     In addition to voting in person at the meeting, Shareholders of record can
vote by proxy by calling a toll free telephone number, by using the Internet or
by mailing their signed proxy cards. The telephone and Internet voting
procedures are designed to authenticate Shareholders' identities, to allow
Shareholders to give their voting instructions and to confirm that Shareholders'
instructions have been recorded properly. Specific instructions for Shareholders
of record who wish to use the telephone or Internet voting procedures are set
forth on the enclosed proxy card.
 
     If your shares are held in the name of a bank, broker or other holder of
record, you will receive instructions from the holder of record that you must
follow in order for your shares to be voted. Certain of these banks and brokers
have made arrangements pursuant to which their beneficial holders may vote by
telephone or via the Internet.
 
REVOCATION OF PROXIES
 
     A Shareholder of record can revoke a proxy at any time before the vote is
taken at the meeting by sending written notice of the revocation to the
Secretary of the Company, by submitting another proxy that is properly signed
and bears a later date or by voting in person at the meeting. All properly
executed proxies not revoked will be voted at the meeting in accordance with
their instructions. A proxy that is signed and returned by a Shareholder of
record without specification marked in the instruction boxes will be voted in
accordance with the recommendations of the Board of Directors as outlined in
this Proxy Statement. If any other proposals are brought before the meeting and
submitted to a vote, all proxies will be voted in accordance with the judgment
of the persons voting the proxies.
 
SPECIAL VOTING PROCEDURES FOR CERTAIN CURRENT AND FORMER EMPLOYEES
 
     Many current and former employees of the Company have share balances in the
Dun & Bradstreet Common Stock Fund of The Dun & Bradstreet Corporation Profit
Participation Plan (the "PPP"). The voting procedures described above do not
apply to these share balances. Instead, any proxy given by such an employee will
serve as a voting instruction for the trustee of the PPP, as well as a proxy for
any shares registered in the employee's own name (including shares acquired
under the Dun & Bradstreet Employee Stock Purchase Plan or otherwise). To allow
sufficient time for voting by the trustee, PPP voting instructions must be
received by April 13, 1999. If voting instructions have not been received by
that date, the trustee will vote those PPP shares in the same proportion as the
respective PPP shares for which it has received instructions, except as
otherwise required by law.
<PAGE>   5
 
PROXY SOLICITATION
 
     Directors, officers and employees of Dun & Bradstreet may solicit proxies
on behalf of the Company by communicating with Shareholders personally or by
telephone, facsimile transmission, telegraph or mail. Dun & Bradstreet also has
retained the firm of Georgeson & Company Inc. to assist in the solicitation of
proxies for a fee estimated at $10,000 plus expenses. Dun & Bradstreet will pay
all expenses related to such solicitations of proxies. Dun & Bradstreet and
Georgeson & Company Inc. will request banks and brokers to solicit proxies from
their customers where appropriate and will reimburse them for reasonable
out-of-pocket expenses.
 
QUORUM AND VOTING REQUIREMENTS
 
     Dun & Bradstreet's by-laws provide that a majority of the shares entitled
to vote, whether present in person or represented by proxy, constitutes a quorum
at meetings of Shareholders. Abstentions and broker "non-votes" are counted for
purposes of establishing a quorum. A broker "non-vote" occurs when a nominee
holding shares for a beneficial owner does not vote on a particular proposal
because the nominee does not have discretionary voting power for that particular
matter and has not received instructions from the beneficial owner.
 
     Directors shall be elected by a plurality of the voting power present in
person or represented by proxy at the meeting. Only shares that are voted in
favor of a particular nominee will be counted towards such nominee's achievement
of a plurality. Thus, shares present at the meeting that are not voted for a
particular nominee, shares present by proxy where the Shareholder properly
withholds authority to vote for such nominee, and broker "non-votes" will not be
counted towards such nominee's achievement of a plurality.
 
     The ratification of the selection of independent accountants (Proposal No.
2) and the Shareholder proposal regarding implementation of the MacBride
Principles in Northern Ireland (Proposal No. 6) shall be determined by the
affirmative vote of the majority of the voting power represented at the meeting
and entitled to vote on the matter. If a Shareholder abstains from voting or
directs the Shareholder's proxy to abstain from voting on the matter, the shares
are considered present at the meeting for such matter, but since they are not
affirmative votes for the matter, they will have the same effect as votes
against the matter. On the other hand, shares resulting in broker "non-votes"
are not considered present at the meeting for such matter and, therefore, have
the practical effect of reducing the number of affirmative votes required to
achieve a majority for such matter by reducing the total number of shares from
which the majority is calculated.
 
     Each of the other three matters to be voted on at the Annual Meeting shall
be determined by the affirmative vote of the majority of the votes cast on the
matter; provided that approval of the 1998 Key Employees' Stock Incentive Plan
(Proposal No. 4) and approval of the 1999 Employee Stock Purchase Plan (Proposal
No. 5) each requires that a majority of the outstanding shares on February 26,
1999 actually cast votes on the applicable matter. Abstentions and broker
"non-votes" will not affect the results on these matters, although they will
have the practical effect of reducing the likelihood that a majority of the
outstanding shares will have been voted.
 
SPIN-OFF FROM R.H. DONNELLEY
 
     On June 30, 1998, the company then known as The Dun & Bradstreet
Corporation ("Old D&B") separated into two publicly traded companies -- The
"new" Dun & Bradstreet Corporation (i.e., the company to which this Proxy
Statement relates) and R.H. Donnelley Corporation. The separation of the two
companies was accomplished through a tax-free distribution by Old D&B of the
shares of Common Stock of the Company, which is a new entity comprised of
Moody's Investors Service and the Dun & Bradstreet operating company. The new
entity is now known as "The Dun & Bradstreet Corporation" and Old D&B changed
its name to "R.H. Donnelley Corporation." Since the business of the Company
comprised the majority of the business of Old D&B, and since substantially all
of the senior management of Old D&B became the senior management of the Company
in connection with the spin-off, much about the Company and its management can
be best understood in light of the pre-spin-off history of Old D&B. In that
connection, information included in this Proxy Statement concerning the Company
and its management during periods prior to the spin-off actually relates to Old
D&B and its management. For example, information concerning a given director's
service with the Company prior to June 30, 1998 actually relates to such
director's service with Old D&B.
 
                                        2
<PAGE>   6
 
                                 PROPOSAL NO. 1
 
                             ELECTION OF DIRECTORS
 
     The members of the Board of Directors of Dun & Bradstreet are classified
into three classes, one of which is elected at each Annual Meeting of
Shareholders to hold office for a three-year term and until successors of such
class are elected and have qualified.
 
     The Board of Directors has nominated Mr. Robert R. Glauber, Mr. Victor A.
Pelson and Mr. Volney Taylor for election as Class I Directors at the 1999
Annual Meeting for a three-year term expiring at the 2002 Annual Meeting of
Shareholders. Mr. Glauber was originally elected a director by the Board of
Directors effective June 17, 1998. Mr. Taylor was re-elected a director at the
1996 Annual Meeting of Shareholders. Mr. Pelson has not previously served on the
Board of Directors.
 
     THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE ELECTION AS DIRECTORS OF
THE NOMINEES LISTED ABOVE.
 
     Mr. Robert J. Lanigan, who was re-elected a director at the 1996 Annual
Meeting of Shareholders, has reached age 70 and, in accordance with Board
policy, will retire from the Board on April 20, 1999, the date of the 1999
Annual Meeting of Shareholders. Mr. Vernon R. Loucks Jr., who was re-elected a
director at the 1996 Annual Meeting of Shareholders, has decided to retire early
and not to stand for re-election at the April 20, 1999 Annual Meeting. In
connection with the retirements of Messrs. Lanigan and Loucks and the nomination
of Mr. Pelson as a new director, the Board of Directors reduced the number of
directorships from ten to nine, effective on the date of the 1999 Annual
Meeting.
 
     Except where otherwise instructed, proxies will be voted for election of
all the nominees. Should any nominee be unwilling or unable to serve as a
director, which is not anticipated, it is intended that the persons acting under
the proxy will vote for the election of another person designated by the Board,
unless the Board chooses to reduce the number of directors constituting the full
Board.
 
     The following information as to principal occupations during the last five
years, and other directorships in companies with a class of securities
registered under Section 12 or subject to Section 15(d) of the Securities
Exchange Act of 1934 or registered as an investment company under the Investment
Company Act of 1940, is based upon information furnished by each person.
 
 NOMINEES FOR CLASS I DIRECTORS FOR TERMS EXPIRING AT THE 2002 ANNUAL MEETING:
 
Robert R. Glauber
Adjunct Lecturer, Center for Business and Government
John F. Kennedy School of Government
Harvard University
 
Robert R. Glauber, age 60, has served as a director of the Company since June
1998, and is a member of the Audit and Board Affairs Committees. Since 1992, Mr.
Glauber has been an adjunct lecturer at the Kennedy School, where he teaches
courses on financial regulation and public policy. Prior to joining the Kennedy
School, Mr. Glauber served as Under Secretary of the Treasury in the Bush
Administration from 1989 to 1992. Mr. Glauber is also a director of Exel Ltd.
and ten of the Dreyfus mutual funds.
 
Victor A. Pelson
Senior Advisor
Warburg Dillon Read
 
Victor A. Pelson, age 61, is a nominee for director of the Company. Mr. Pelson
has served as senior advisor for Warburg Dillon Read, an investment banking
firm, since 1997. He was a director and senior advisor of Dillon Read at its
merger in 1997 with SBC Warburg. Prior to this, Mr. Pelson was associated with
AT&T from 1959 to 1996. At his retirement from AT&T, Mr. Pelson was chairman of
global operations and a member of the
 
                                        3
<PAGE>   7
 
board of directors. Mr. Pelson is also a director of Carrier 1 International,
SA, Eaton Corporation and United Parcel Service.
 
Volney Taylor
Chairman and Chief Executive Officer
The Dun & Bradstreet Corporation
 
Volney Taylor, age 59, has served as a director of the Company since 1984 and is
chairman of the Executive Committee. Mr. Taylor was elected chairman and chief
executive officer of The Dun & Bradstreet Corporation in 1996. Since January
1991, he has also served as chairman of the Dun & Bradstreet operating company.
 
CLASS II DIRECTORS HOLDING OFFICE FOR TERMS EXPIRING AT THE 2000 ANNUAL MEETING:
 
Hall Adams, Jr.
Former Chairman of the Board and Chief Executive Officer
Leo Burnett Company, Inc.
 
Hall Adams, Jr., age 65, has served as a director of the Company since 1992 and
is a member of the Audit and Board Affairs Committees. Mr. Adams was elected
chairman of the board and chief executive officer of Leo Burnett Company, Inc.,
an advertising agency, in 1987, and held this position until 1992, when he
retired. Mr. Adams is also a director of McDonald's Corporation and Sears,
Roebuck and Co.
 
Ronald L. Kuehn, Jr.
Chairman, President and Chief Executive Officer
Sonat Inc.
 
Ronald L. Kuehn, Jr., age 63, has served as a director of the Company since
1996, and is chairman of the Compensation & Benefits Committee and a member of
the Board Affairs Committee. Since 1986, Mr. Kuehn has been the chairman,
president and chief executive officer of Sonat Inc., an integrated energy
company engaged in exploration and production of oil and natural gas, interstate
transmission of natural gas, and energy services. In addition to serving on the
board of Sonat, Mr. Kuehn is also a director of AmSouth Bancorporation, Praxair,
Inc., Protective Life Corporation, Transocean Offshore Inc. and Union Carbide
Corporation.
 
Michael R. Quinlan
Chairman of the Board of Directors
McDonald's Corporation
 
Michael R. Quinlan, age 54, has served as a director of the Company since 1989,
and is chairman of the Board Affairs Committee and a member of the Compensation
& Benefits Committee. Mr. Quinlan has served as chairman of the board of
directors of McDonald's Corporation, a global food service retailer, since March
1990. Previously, he also served as chief executive officer of McDonald's from
March 1987 through July 1998. In addition to serving on the board of McDonald's,
Mr. Quinlan is also a director of Catalyst and the May Department Stores
Company.
 
    CLASS III DIRECTORS HOLDING OFFICE FOR TERMS EXPIRING AT THE 2001 ANNUAL
                                    MEETING:
 
Clifford L. Alexander, Jr.
President
Alexander & Associates, Inc.
 
Clifford L. Alexander, Jr., age 65, has served as a director of the Company
since 1993, and is a member of the Audit, Board Affairs and Executive
Committees. Mr. Alexander is President of Alexander & Associates, Inc.,
 
                                        4
<PAGE>   8
 
a private consulting firm specializing in work-force inclusiveness, which he
founded in 1981. Mr. Alexander is also a director of American Home Products
Corporation, Dreyfus General Family of Funds, Dreyfus Premier Family of Funds,
Dreyfus Third Century Fund, IMS Health Incorporated, MCI WorldCom, Inc. and
Mutual of America Life Insurance Company.
 
Mary Johnston Evans
Former Vice Chairman
Amtrak
 
Mary Johnston Evans, age 69, has served as a director of the Company since 1990,
and is a member of the Board Affairs, Compensation & Benefits and Executive
Committees. Mrs. Evans was vice chairman of the board of Amtrak (National
Railroad Passenger Corporation) from 1975 to 1979. Mrs. Evans is a director of
Delta Air Lines, Inc., for which she served as non-executive chairman for the
month of August, 1997. She is also a director of Baxter International Inc.,
Household International, Inc. and Sunoco, Inc.
 
Henry A. McKinnell, Ph.D.
Executive Vice President
Pfizer Inc.
 
Henry A. McKinnell, age 56, has served as a director of the Company since 1997,
and is a member of the Audit and Compensation & Benefits Committees. Dr.
McKinnell, who since 1992 has been an executive vice president of Pfizer Inc., a
research-based global health care company, was named president of the Pfizer
Pharmaceuticals Group in 1997. Dr. McKinnell has also been responsible for
Pfizer's worldwide Consumer Health Care Business and its Corporate Strategic
Planning and Policy Groups. Prior to this, he was responsible for Pfizer's
Medical Technology Group from 1992 to 1996 and served as Pfizer's chief
financial officer from 1990 through 1996. In addition to serving on the board of
Pfizer, Dr. McKinnell is also a director of Aviall Inc. and John Wiley & Sons.
 
                         BOARD MEETINGS AND COMMITTEES
 
     Since the spin-off in June 1998, the Board of Directors held four regularly
scheduled meetings through the end of 1998. No director attended fewer than 75%
of the aggregate of such meetings of the Board and of the committees of the
Board on which he or she served. The four committees of the Board are the Audit
Committee, the Compensation & Benefits Committee, the Board Affairs Committee
and the Executive Committee. Each of these committees is described in the
following paragraphs.
 
     The Audit Committee consists of Messrs. Lanigan (Chairman, retiring
effective April 20, 1999), Alexander (Chairman effective April 20, 1999), Adams,
Glauber and Loucks (resigning effective April 20, 1999) and Dr. McKinnell. Since
its establishment in connection with the spin-off in June 1998, the Audit
Committee held two meetings through the end of 1998. The Audit Committee's
primary function is to assist the Board in fulfilling its oversight
responsibilities relating to financial information that will be provided to the
Shareholders and others, the systems of internal controls which management and
the Board have established, and the audit process. In fulfilling this function,
the Audit Committee:
 
     - Recommends to the Board the appointment of the external auditors;
 
     - Reviews the internal auditors' objectives and ensures that they have
       appropriate resources and operate in an independent manner;
 
     - Oversees the audit work conducted by the external and internal auditors;
 
     - Reviews with the external and internal auditors the adequacy of the
       Company's financial, operational and technological internal controls;
 
     - Addresses significant accounting and reporting issues;
 
                                        5
<PAGE>   9
 
     - Inquires about areas of disagreement between management and the external
       auditors on auditing or accounting matters;
 
     - Reviews (1) compliance with laws, regulations and internal procedures and
       the scope and status of the Company's systems designed to ensure such
       compliance, (2) contingent liabilities and risks that may be material to
       the Company, and (3) major legislative and regulatory developments which
       could materially impact the Company;
 
     - In consultation with management, maintains a list of significant risks
       and contingencies to be actively monitored by the Committee;
 
     - Reviews annually (1) the Company's policies and procedures regarding
       officers' expenses and perquisites and (2) a summary of officers'
       expenses and use of Company assets; and
 
     - Reviews the Company's efforts to monitor compliance with the Company's
       code of conduct.
 
     The Compensation & Benefits Committee consists of Messrs. Kuehn (Chairman),
Lanigan (retiring effective April 20, 1999), Loucks (resigning effective April
20, 1999) and Quinlan, Dr. McKinnell, and Mrs. Evans. Since the spin-off in June
1998, the Compensation & Benefits Committee held three meetings through the end
of 1998. The Committee establishes and revises all compensation arrangements for
the Chief Executive Officer (the "CEO") and certain other executives of the
Company consistent with a statement of executive compensation philosophy adopted
by the Board of Directors and subject to the Committee's own rules of procedure
and such limitations as it may adopt. The Committee also:
 
     - Initiates the evaluation of the CEO's performance in accordance with
       standards established by the Committee;
 
     - Reviews with the CEO the performance of other elected executive officers
       in accordance with standards established by the CEO;
 
     - Consistent with the provisions of the Company's incentive compensation
       plans, selects the participants under such plans and determines the
       awards granted to each of them; interprets such plans and the awards
       granted thereunder; adopts rules and regulations for the administration
       of such plans; and administers such plans and makes all determinations in
       connection therewith which may be necessary or advisable; and
 
     - Maintains responsibility for the overall administration of the Company's
       employee benefit plans, programs and practices, including responsibility
       for the selection and retention of trustees to have custody of the plan
       assets, the selection and retention of asset managers for such plans and
       the determination of investment guidelines and portfolio objectives.
 
     The Board Affairs Committee consists of Messrs. Quinlan (Chairman), Adams,
Alexander, Glauber and Kuehn and Mrs. Evans. Since the spin-off in June 1998,
the Board Affairs Committee held one meeting through the end of 1998. The
Committee recommends to the Board criteria regarding qualifications for Board
membership and the size and composition of the Board; reviews the qualifications
of candidates for Board membership; and recommends to the Board candidates to
fill Board vacancies. Although the Board Affairs Committee has not adopted
formal procedures for the submission of Shareholders' recommendations for
nominees for Board membership, such recommendations may be made by submitting
the names in writing to: Michael R. Quinlan, Chairman of the Board Affairs
Committee, c/o The Dun & Bradstreet Corporation, One Diamond Hill Road, Murray
Hill, NJ 07974. The Board Affairs Committee also performs the following
functions:
 
     - Maintains an orientation program for new directors;
 
     - Periodically reviews the Company's Corporate Governance Principles and
       recommends revisions to the Board;
 
     - Periodically reviews the Company's succession plans relating to the CEO
       and certain other executives; and
 
     - Initiates an annual discussion of Board effectiveness.
 
                                        6
<PAGE>   10
 
     The Executive Committee consists of Messrs. Taylor (Chairman) and Alexander
and Mrs. Evans. The Executive Committee held no meetings since the spin-off in
June 1998. With certain exceptions, the Executive Committee may exercise all the
powers of the Board of Directors when the Board is not in session.
 
                  SECURITY OWNERSHIP OF MANAGEMENT AND OTHERS
 
     The following table sets forth the number of shares of Dun & Bradstreet
Common Stock, par value $.01 per share (the only outstanding equity security
(other than stock options) or voting security of Dun & Bradstreet), beneficially
owned by each of the directors and director nominees, each of the executive
officers named in the Summary Compensation Table below, and all present
directors and executive officers of Dun & Bradstreet as a group, on December 31,
1998. The table also sets forth the names and addresses of the only persons
known to Dun & Bradstreet to be the beneficial owners (the "Owners") of more
than 5% of the outstanding Common Stock and the number of shares so owned, to
Dun & Bradstreet's knowledge, on December 31, 1998. Such information is based
upon information furnished by each such person (or, in the case of the Owners,
based upon a Schedule 13G filed by such Owners with the Securities and Exchange
Commission (the "SEC")). Unless otherwise stated, the indicated persons have
sole voting and investment power over the shares listed. Percentages are based
upon the number of shares of Dun & Bradstreet Common Stock outstanding on
December 31, 1998, plus, where applicable, the number of shares that the
indicated person or group had a right to acquire within 60 days of such date.
Under the column entitled "D&B Stock Units," the table also sets forth ownership
information concerning stock units which do not confer voting rights and are not
considered "beneficially owned" shares of Common Stock under SEC rules. These
stock units are described in footnote (d) to the table.
 
<TABLE>
<CAPTION>
                                                AGGREGATE NUMBER OF
                                                SHARES BENEFICIALLY   D&B STOCK UNITS   PERCENT OF SHARES
NAME                                              OWNED(a)(b)(c)            (d)            OUTSTANDING
- ----                                            -------------------   ---------------   -----------------
<S>                                             <C>                   <C>               <C>
Hall Adams, Jr................................           9,145             9,426             *
Clifford L. Alexander, Jr.....................           8,645             7,975             *
Mary Johnston Evans...........................          49,067(e)         12,695             *
Chester J. Geveda, Jr.........................         131,276                 0             *
Robert R. Glauber.............................             784               731             *
Nancy L. Henry................................          19,602                 0             *
Elahe Hessamfar...............................          34,238                 0             *
Ronald L. Kuehn, Jr...........................           7,814             4,597             *
Robert J. Lanigan.............................          16,048(f)         11,675             *
Vernon R. Loucks Jr...........................          10,548(g)          7,434             *
Henry A. McKinnell, Jr........................           8,760             1,024             *
Victor A. Pelson..............................               0(h)              0             *
Michael R. Quinlan............................           7,797             6,726             *
Frank S. Sowinski.............................         114,646                 0             *
Volney Taylor.................................         727,087                 0             *
All current directors and executive officers
  as a group (16 persons).....................       1,341,553            62,283             *
</TABLE>
 
                                        7
<PAGE>   11
 
<TABLE>
<CAPTION>
                                                AGGREGATE NUMBER OF
                                                SHARES BENEFICIALLY   D&B STOCK UNITS   PERCENT OF SHARES
NAME                                              OWNED(a)(b)(c)            (d)            OUTSTANDING
- ----                                            -------------------   ---------------   -----------------
<S>                                             <C>                   <C>               <C>
Harris Associates L.P. and its general
  partner,                                          19,002,607(i)              0              11.51%
  Harris Associates, Inc.,
  Two North LaSalle Street
  Suite 500
  Chicago, Illinois 60602-3790
AMVESCAP PLC and certain of its subsidiaries,       10,822,441(j)              0               6.56%
  11 Devonshire Square
  London EC2M 4YR
  England
</TABLE>
 
- ---------------
*   Represents less than 1% of the Company's outstanding Common Stock.
 
(a) Includes shares of restricted Common Stock granted by the Company in
    connection with the June 1998 spin-off in order to replace Old D&B
    restricted stock grants that were forfeited as a result of the spin-off. A
    holder of restricted stock has dividend and voting rights over his or her
    shares, but may not dispose of such shares prior to the applicable vesting
    date. Non-employee directors hold the following numbers of shares of
    restricted stock under the 1998 Dun & Bradstreet Corporation Replacement
    Plan for Certain Non-Employee Directors Holding Dun & Bradstreet Corporation
    Equity-Based Awards (the "Directors' Replacement Plan"): 397 shares for
    Messrs. Adams, Alexander, Lanigan, Loucks and Quinlan and Mrs. Evans, which
    shares are scheduled to vest in three equal installments in the years 1999,
    2000 and 2001; and 1,454 shares for Mr. Kuehn, 975 shares for Dr. McKinnell
    and 784 shares for Mr. Glauber, which shares are scheduled to vest in full
    in the year 2001, 2002 and 2003, respectively. The only executive officer
    holding shares of restricted stock is Ms. Hessamfar, who holds 11,035 such
    shares under the 1998 Dun & Bradstreet Corporation Replacement Plan for
    Certain Employees Holding Dun & Bradstreet Corporation Equity-Based Awards
    (the "Employees' Replacement Plan"). Ms. Hessamfar's shares are scheduled to
    vest in 2000.
 
(b) Includes non-qualified stock options, exercisable within 60 days of December
    31, 1998, granted by the Company in connection with the June 1998 spin-off
    in order to replace Old D&B stock options that were forfeited as a result of
    the spin-off. Non-employee directors hold the following numbers of such
    stock options under the Directors' Replacement Plan: 6,360 for Messrs.
    Adams, Alexander, Kuehn, Lanigan, Loucks and Quinlan and Mrs. Evans; and
    3,180 for Dr. McKinnell. Named executive officers hold the following numbers
    of such stock options under the Employees' Replacement Plan: 90,842 for Mr.
    Geveda; 9,520 for Ms. Henry; 15,353 for Ms. Hessamfar; 92,174 for Mr.
    Sowinski; and 543,891 for Mr. Taylor.
 
(c) Includes unrestricted shares of Common Stock that the applicable individuals
    had the right to receive within 60 days of December 31, 1998 based on
    satisfaction of performance goals for a performance period ending on that
    date ("Performance Shares"). The following non-employee directors were
    entitled to receive 1,348 such Performance Shares in February 1999 under the
    1998 Dun & Bradstreet Corporation Non-Employee Directors' Stock Incentive
    Plan (the "1998 Directors' Plan"): Messrs. Adams, Alexander, Lanigan and
    Loucks and Dr. McKinnell. (Under the terms of the 1998 Directors' Plan,
    Messrs. Kuehn and Quinlan and Mrs. Evans have each elected to defer receipt
    of their 1,348 Performance Shares until after retirement, and Mr. Glauber
    has elected to defer receipt of his 731 Performance Shares until after
    retirement. As described below, such deferred share balances are included in
    the "D&B Stock Units" column of the security ownership table.) Named
    executive officers were entitled to receive the following numbers of such
    Performance Shares under the 1998 Dun & Bradstreet Corporation Key
    Employees' Stock Incentive Plan (the "1998 Employees' Plan"): 2,737 shares
    for Mr. Geveda; 3,335 shares for Ms. Henry; 4,774 shares for Ms. Hessamfar;
    5,115 shares for Mr. Sowinski; and 28,469 shares for Mr. Taylor.
 
(d) Consists of stock units (payable to non-employee directors after retirement)
    the value of which is measured by the price of the Company's Common Stock.
    These units do not confer voting rights and are not considered "beneficially
    owned" shares of Common Stock under SEC rules. Additional stock units
 
                                        8
<PAGE>   12
 
    accrue over time to reflect the deemed reinvestment of dividends. Stock
    units are credited to non-employee directors in three circumstances. First,
    directors who elect to defer fees under The Dun & Bradstreet Corporation
    Nonfunded Deferred Compensation Plan for Non-Employee Directors may elect to
    receive the investment return of the Company's Common Stock on their
    deferred compensation balances (payable in cash). The following directors
    had the following share-equivalent deferred compensation balances on
    December 31, 1998: 1,887 for Mr. Kuehn and 1,024 for Dr. McKinnell. Second,
    in November 1996, non-employee directors of Old D&B were issued phantom
    stock units (payable in cash) in replacement of accrued retirement benefits
    then held by them under a directors' retirement plan that was discontinued
    at that time. These Old D&B phantom stock units were replaced by a grant of
    Company phantom stock units pursuant to the Directors' Replacement Plan in
    connection with the June 1998 spin-off. The following directors had the
    following phantom stock unit share-equivalent balances on December 31, 1998:
    8,064 for Mr. Adams; 7,975 for Mr. Alexander; 9,985 for Mrs. Evans; 11,675
    for Mr. Lanigan; 7,434 for Mr. Loucks; and 4,016 for Mr. Quinlan. Third,
    non-employee directors have been given the option to defer receipt of
    Performance Shares earned by them under the Directors' Replacement Plan and
    the 1998 Directors' Plan. The following directors had the following deferred
    Performance Share balances as of December 31, 1998 (including rights to
    Performance Shares for the 1998 performance period): 1,362 for Mr. Adams;
    731 for Mr. Glauber; and 2,710 for Messrs. Kuehn and Quinlan and Mrs. Evans.
 
(e) Includes 40,770 shares owned by Mrs. Evans' spouse, as to which Mrs. Evans
    disclaims beneficial ownership.
 
(f) Includes 6,743 shares held in a family limited partnership, the sole general
    partner of which is a corporation wholly-owned by Mr. Lanigan and the sole
    limited partners of which are Mr. Lanigan and his spouse. Also includes
    1,200 shares held in a Keogh Plan for which Mr. Lanigan is the sole
    beneficial owner and over which he has sole investment control.
 
(g) Includes 300 shares held in a Keogh Plan for which Mr. Loucks is the sole
    beneficial owner and over which he has sole investment control.
 
(h) On January 15, 1999, Mr. Pelson purchased 2,000 shares of Common Stock in
    respect of which he has shared voting and shared investment power.
 
(i) Harris Associates L.P. ("Harris") and its sole general partner, Harris
    Associates, Inc., jointly filed an amended Schedule 13G with the SEC on
    February 24, 1999. This Schedule 13G shows that Harris, a registered
    investment adviser, had, as of December 31, 1998, shared voting power over
    19,002,607 shares. Of such shares, Harris had sole dispositive power over
    6,503,007 shares and shared dispositive power over 12,499,600 shares.
    Included in such 12,499,600 shares are 10,491,300 shares held by The Oakmark
    Fund, which is a series of the Harris Associates Investment Trust, a trust
    for which Harris serves as investment adviser. According to a Schedule 13G
    filed by The Oakmark Fund on February 24, 1999, the fund had, as of December
    31, 1998, shared voting power and shared dispositive power over all
    10,491,300 shares.
 
(j) AMVESCAP PLC and its subsidiaries, AVZ, Inc. (a holding company), AIM
    Management Group Inc. (a holding company), AMVESCAP Group Services, Inc. (a
    holding company), INVESCO, Inc. (a holding company), INVESCO North American
    Holdings, Inc. (a holding company), INVESCO Capital Management, Inc. (a
    registered investment adviser), and INVESCO (NY) Asset Management, Inc. (a
    holding company), jointly filed a Schedule 13G with the SEC on February 11,
    1999. This Schedule 13G shows that these companies had, as of December 31,
    1998, shared voting power and shared dispositive power over 10,822,441
    shares.
 
                                        9
<PAGE>   13
 
                                 PROPOSAL NO. 2
 
              RATIFICATION OF SELECTION OF INDEPENDENT ACCOUNTANTS
 
     Upon the recommendation of the Audit Committee, the Board of Directors of
Dun & Bradstreet has selected PricewaterhouseCoopers LLP as independent
accountants to audit the consolidated financial statements of the Company for
the year 1999. In accordance with a resolution of the Board of Directors, this
selection is being presented to the Shareholders for ratification at the 1999
Annual Meeting.
 
     PricewaterhouseCoopers LLP, the legal successor to Coopers & Lybrand LLP,
acted as independent accountants for the year 1998. In connection with its audit
of the consolidated financial statements of the Company, PricewaterhouseCoopers
LLP also audited the financial statements of various benefit plans of the
Company, reviewed certain filings with the SEC, and performed certain non-audit
services.
 
     A representative of PricewaterhouseCoopers LLP is expected to be present at
the meeting. Such representative will have the opportunity to make a statement,
if he or she so desires, and is expected to be available to respond to
appropriate questions.
 
     If the proposal to ratify the selection of PricewaterhouseCoopers LLP is
not approved by the Shareholders, or if prior to the 2000 Annual Meeting
PricewaterhouseCoopers LLP ceases to act as the Company's independent
accountants, or if the Board of Directors removes PricewaterhouseCoopers LLP as
the Company's independent accountants, then the Board will appoint other
independent accountants whose engagement for any period subsequent to the 2000
Annual Meeting will be subject to ratification by the Shareholders at that
meeting.
 
        THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR RATIFICATION OF THE
APPOINTMENT OF PRICEWATERHOUSECOOPERS LLP.
 
                           PROPOSAL NOS. 3 , 4 AND 5
 
                           APPROVAL OF COMPANY PLANS
 
     The Board of Directors previously adopted (i) The Dun & Bradstreet
Corporation Covered Employee Cash Incentive Plan (the "Cash Incentive Plan"),
which provides for annual performance-based bonuses to members of senior
management whose compensation may be subject to Section 162(m) of the Internal
Revenue Code of 1986, as amended (the "Tax Code"); (ii) the 1998 Dun &
Bradstreet Corporation Key Employees' Stock Incentive Plan (the "Stock Incentive
Plan"), which provides for grants of stock options and other equity-based awards
to key employees; and (iii) The Dun & Bradstreet Corporation 1999 Employee Stock
Purchase Plan (the "Stock Purchase Plan"), which provides eligible employees
with the opportunity to purchase Company Common Stock at a discounted price.
 
     Shareholder approval of these plans is being sought in order to ensure
favorable treatment under the Tax Code. With respect to the Cash Incentive Plan
and the Stock Incentive Plan, Shareholder approval will ensure that compensation
awarded under these plans qualifies as "performance-based" compensation under
Section 162(m) of the Tax Code. The effect of qualification under Section 162(m)
is described below under "Compensation of Executive Officers and Directors."
With respect to the Stock Purchase Plan, Shareholder approval will allow the
plan to qualify for the income tax treatment described under "Federal Income Tax
Consequences" in the summary of the Stock Purchase Plan, below.
 
SUMMARY OF THE CASH INCENTIVE PLAN
 
     The following summary of the Cash Incentive Plan is subject to the complete
terms of the plan, a copy of which is attached hereto as Exhibit A and
incorporated herein by reference.
 
     1. Eligible Employees and Maximum Award.  The Compensation & Benefits
Committee of the Board of Directors (the "Committee") selects participants from
among the "Covered Employees" (as defined in Section 162(m) of the Tax Code) of
the Company and its subsidiaries who are in a position to have a material impact
on the results of the operations of the Company or its subsidiaries. Currently,
Mr. Taylor is the only
                                       10
<PAGE>   14
 
participant in the plan. Awards are payable in cash, and the maximum award
payable to any participant in any calendar year is $3,000,000. The maximum award
was set above the Company's anticipated award levels for executives because the
Section 162(m) regulations only allow "negative discretion" in respect of this
type of plan.
 
     2. Administration.  The Committee selects participants, determines the size
and terms of awards and the time when awards will be made and the performance
period to which they relate, establishes performance objectives and certifies
that such performance objectives are achieved, all in accordance with Section
162(m) of the Tax Code. The Committee also has the authority to interpret the
plan and to make any determinations that it deems necessary or desirable for its
administration. Members of the Committee are "outside directors" as defined in
the regulations under Section 162(m) of the Tax Code and may not participate in
the plan.
 
     3. Performance Goals.  A participant's award is based on the attainment of
written performance goals approved by the Committee for a performance period
established by the Committee (i) while the outcome for that performance period
is substantially uncertain and (ii) no more than 90 days after the commencement
of the performance period to which the performance goal relates or, if less, the
number of days which is equal to 25 percent of the relevant performance period.
The performance goals, which must be objective, are based upon one or more of
the following criteria: (i) earnings before or after taxes (including earnings
before interest, taxes, depreciation and amortization); (ii) net income; (iii)
operating income; (iv) earnings per share; (v) book value per share; (vi) return
on stockholders' equity; (vii) expense management; (viii) return on investment
before or after the cost of capital; (ix) improvements in capital structure; (x)
profitability of an identifiable business unit or product; (xi) maintenance or
improvement of profit margins; (xii) stock price; (xiii) market share; (xiv)
revenues or sales; (xv) costs; (xvi) cash flow; (xvii) working capital; (xviii)
changes in net assets (whether or not multiplied by a constant percentage
intended to represent the cost of capital); and (xix) return on assets. The
foregoing criteria may relate to the Company, one or more of its subsidiaries,
divisions, units, minority investments, partnerships, joint ventures, product
lines or products or any combination of the foregoing, and may be applied on an
absolute basis or be relative to one or more peer group companies or indices, or
any combination thereof, all as the Committee determines. To the degree
consistent with Section 162(m) of the Tax Code, the performance goals may be
calculated without regard to extraordinary items or accounting changes.
 
     4. Payment.  The Committee determines whether the applicable performance
goals have been met and certifies and ascertains the amount of the cash award.
At the discretion of the Committee, the amount of the award actually paid may be
less than the amount determined by the applicable performance goal formula. The
award will be paid to a participant at a time determined by the Committee in its
sole discretion after the completion of the performance period.
 
     5. Change in Control.  If a participant's employment is actually or
constructively terminated during a given performance period and a "Change in
Control" (as defined in the plan) shall have occurred within the 365 days
immediately preceding the date of such termination, then such participant will
receive, promptly after his or her termination date, an award for the affected
performance period as if the performance goals for such performance period had
been achieved at 100%.
 
     6. Amendment.  The Cash Incentive Plan may be amended or discontinued by
the Board of Directors or the Committee, except that no amendment may be made
that would impair any of the rights or obligations under any award theretofore
granted to a participant under the plan without his or her consent. Following a
"Change in Control," the change in control provisions of the plan may not be
amended.
 
     7. Effectiveness.  The Cash Incentive Plan was effective as of June 30,
1998. If the plan is not approved by the Shareholders at the 1999 Annual
Meeting, no awards will be awarded or payable thereafter; provided that annual
bonuses previously awarded will remain payable under the plan and continue to
qualify as performance-based compensation under Section 162(m) of the Tax Code.
 
     8. Additional Information.  The amounts that will be received by
participants under the Cash Incentive Plan are not yet determinable as awards
are at the discretion of the Committee and payments pursuant to such awards
depend on the extent to which established performance goals are met.
 
     THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR APPROVAL OF THE COVERED
EMPLOYEE CASH INCENTIVE PLAN (PROPOSAL NO. 3).
 
                                       11
<PAGE>   15
 
SUMMARY OF THE STOCK INCENTIVE PLAN
 
     The following summary of the Stock Incentive Plan is subject to the
complete terms of the plan, a copy of which is attached hereto as Exhibit B and
incorporated herein by reference.
 
     1. Eligible Participants.  Key employees (including officers but excluding
persons who serve only as directors) of the Company and its subsidiaries who are
from time to time responsible for the management, growth and protection of the
business of the Company and its subsidiaries are eligible to participate in the
Stock Incentive Plan. Currently, approximately 1,600 employees and retirees
participate.
 
     2. Shares Subject to Plan; Maximum Award.  The total number of shares that
may be awarded under the Stock Incentive Plan is 16,500,000. The total number of
shares that may be awarded to any participant during a calendar year is 400,000.
No awards may be granted after June 30, 2008.
 
     3. Administration.  The Committee selects participants and the number of
options or other types of awards to be granted to each participant, and has the
authority to administer and interpret the Stock Incentive Plan. Members of the
Committee are "non-employee directors" within the meaning of Rule 16b-3 of the
Securities Exchange Act of 1934, as amended (the "Exchange Act") and "outside
directors" within the meaning of Section 162(m) of the Tax Code. If the chief
executive officer of the Company is a member of the Board, the Board may
authorize him or her to grant awards of up to 100,000 shares in the aggregate
each year to participants who are not subject to the rules promulgated under
Section 16 of the Exchange Act; provided that the chief executive officer must
notify the Committee of any such grants. The Board has granted the chief
executive officer this authority with respect to 100,000 shares for 1999.
 
     4. Types of Awards.  Stock options, stock appreciation rights ("SARs"),
limited stock appreciation rights ("LSARs") and other equity-based awards
(including, but not limited to, restricted stock) may be awarded under the Stock
Incentive Plan.
 
     5. Stock Options.  Options granted under the plan may be non-qualified,
incentive or other stock options for federal income tax purposes and will be
subject to the following terms and conditions:
 
          A. Exercise Price.  The exercise price will be determined by the
     Committee, but may not be less than 100% of the average of the high and low
     trading prices of the Common Stock on the date of grant.
 
          B. Exercisability.  An option will be exercisable at such time and
     upon such terms and conditions as may be determined by the Committee, but
     in no event shall an option be exercisable more than ten years after the
     date of grant.
 
          C. Payment.  Payment in full for all shares purchased upon exercise of
     an option must be made at the time of exercise in cash, in shares of Common
     Stock held for at least six months, or partly in cash and partly in such
     shares. The Committee may permit a participant to elect to have a portion
     of the shares deliverable upon exercise of the option withheld to provide
     for payment of applicable federal, state or local withholding taxes.
     Otherwise, withholding taxes will be payable in cash or shares of Common
     Stock at the time of exercise.
 
          D. Termination of Employment by Death or Disability.  If a
     participant's employment terminates by reason of death or disability after
     the first anniversary of the date of grant of an option, the option shall
     immediately vest in full and thereafter may be exercised during the five
     years after the date of death or disability or the remaining stated term of
     the option, whichever period is shorter.
 
          E. Termination of Employment by Retirement.  If a participant's
     employment terminates by reason of retirement after the first anniversary
     of the date of grant of an option, the option thereafter may be exercised
     during the five years after the date of retirement or the remaining stated
     term of the option, whichever period is shorter (the "Post-Retirement
     Exercise Period"), but only to the extent such option was exercisable at
     the time of retirement or becomes exercisable during such Post-Retirement
     Exercise Period; provided that if the participant dies during the fourth
     year after retirement, the Post-Retirement Exercise Period is extended
     through the first anniversary of the date of death unless the option
     expires earlier by its stated term.
 
                                       12
<PAGE>   16
 
          F. Other Termination of Employment.  If a participant's employment
     terminates for any reason (other than death, disability or retirement after
     the first anniversary of the date of grant), each option then held by the
     participant may be exercised through the thirtieth day after the date of
     such termination, but only to the extent such option was exercisable at the
     time of termination. Notwithstanding the foregoing, the Committee may, in
     its sole discretion, accelerate the vesting of options held by a
     participant if such participant is terminated by the Company without
     "cause" (as defined by the Committee).
 
     6. Stock Appreciation Rights.  A SAR entitles a participant to a cash
payment equal to the excess of the fair market value of a share of Common Stock
on the date on which the SAR is exercised over the exercise price of the SAR.
The exercise price will be determined by the Committee, but may not be less than
100% of the average of the high and low trading prices of the Common Stock on
the date of grant. SARs may be granted in tandem with stock options or
independently. The Committee may grant LSARs which are exercisable upon the
occurrence of specified events. LSARs may provide for a different method of
determining appreciation, may specify that payment will be made only in cash and
may provide that any related awards (e.g., tandem stock options) are not
exercisable while the LSARs are exercisable. The Committee's present policy is
generally not to grant SARs other than LSARs, and to grant LSARs only to
executive officers of the Company.
 
     7. Other Stock-Based Awards.  The Committee may grant awards of shares of
unrestricted or restricted Common Stock and awards that are valued in whole or
in part by reference to the fair market value of such shares. The terms and
conditions of these other equity-based awards may be set by the Committee, and
such awards may be granted in a manner intended to be deductible by the Company
under Section 162(m) of the Tax Code ("Performance-Based Awards"). Any such
Performance-Based Awards will be subject to the following additional terms and
conditions:
 
          A. Maximum Individual Award.  The maximum amount of a
     Performance-Based Award to any participant for any fiscal year of the
     Company shall be $5,000,000. This maximum award has been set above the
     Company's anticipated award levels for executives because the Section
     162(m) regulations allow only "negative discretion" in respect of this type
     of plan.
 
          B. Performance Goals.  A Participant's Performance-Based Award shall
     be determined based on the attainment of written performance goals approved
     by the Committee for a performance period established by the Committee (i)
     while the outcome for that performance period is substantially uncertain
     and (ii) no more than 90 days after the commencement of the performance
     period to which the performance goal relates or, if less, the number of
     days which is equal to 25 percent of the relevant performance period. The
     performance goals, which must be objective, shall be based upon one or more
     of the following criteria: (i) earnings before or after taxes (including
     earnings before interest, taxes, depreciation and amortization); (ii) net
     income; (iii) operating income; (iv) earnings per share; (v) book value per
     share; (vi) return on stockholders' equity; (vii) expense management;
     (viii) return on investment before or after the cost of capital; (ix)
     improvements in capital structure; (x) profitability of an identifiable
     business unit or product; (xi) maintenance or improvement of profit
     margins; (xii) stock price; (xiii) market share; (xiv) revenues or sales;
     (xv) costs; (xvi) cash flow; (xvii) working capital; (xviii) changes in net
     assets (whether or not multiplied by a constant percentage intended to
     represent the cost of capital); and (xix) return on assets. These criteria
     may relate to the Company or one or more of its subsidiaries, divisions,
     units, minority investments, partnerships, joint ventures, product lines or
     products or any combination of the foregoing, and may be applied on an
     absolute basis or be relative to one or more peer group companies or
     indices, or any combination thereof, all as the Committee determines. To
     the degree consistent with Section 162(m) of the Tax Code, the performance
     goals may be calculated without regard to extraordinary items or accounting
     changes.
 
          C. Payment.  The Committee determines whether the applicable
     performance goals have been met and certifies and ascertains the amount of
     the award. At the discretion of the Committee, the amount of the
     Performance-Based Award actually paid may be less than the amount
     determined by the applicable performance goal formula. The amount payable
     in respect of an award shall be paid at such time as
 
                                       13
<PAGE>   17
 
     determined by the Committee in its sole discretion after the end of such
     performance period; provided that a participant may, to the extent
     permitted by the Committee and consistent with the provisions of Section
     162(m) of the Tax Code, elect to defer payment of the award.
 
     8. Transferability.  Awards under the Stock Incentive Plan are not
transferable otherwise than by will or by the laws of descent or distribution,
except that the Committee may, in its discretion, authorize stock options to be
on terms which permit irrevocable transfer for no consideration by the
participant to (1) any child, stepchild, grandchild, parent, stepparent,
grandparent, spouse, sibling, parent-in-law, child-in-law or sibling-in-law,
including adoptive relationships, of the participant ("Immediate Family
Members"), (2) any trust for the exclusive benefit of the participant and/or any
Immediate Family Member, (3) any entity owned solely by such persons or (4) any
other entity or person in respect of which such transfer would conform to the
coverage rules of Form S-8 under the Securities Act of 1933 or any comparable
Form from time to time in effect. In addition, the Committee in its sole
discretion may waive the non-transferability provisions of the Stock Incentive
Plan to the extent that such provisions are not required under any law, rule or
regulation applicable to the Company.
 
     9. Changes in Capital and Other Events.  In the event of any change in the
outstanding shares of Common Stock by reason of any stock dividend or split,
reorganization, recapitalization, merger, consolidation, spin-off, combination
or exchange of stock or other corporate exchange, or any distribution to
Shareholders other than regular cash dividends, the Committee shall make such
substitution or adjustment, if any, as it, in its sole discretion, deems
equitable. In the event of a "Change in Control" (as defined in the Stock
Incentive Plan), awards granted under the plan shall accelerate as follows: (i)
each stock option and SAR shall become immediately vested and exercisable,
subject to the right of the Committee to make adjustments in certain
circumstances; (ii) restrictions on restricted shares shall lapse; and (iii)
performance-based awards shall become payable as if targets for the current
period were satisfied at 100%.
 
     10. Amendments.  The Stock Incentive Plan may be amended by the Board of
Directors or the Committee, except that, without the approval of the
Shareholders, the Board may not, except upon a change in capital or other event
described in paragraph 9 above, increase the total number of shares reserved or
change the maximum number of shares which may be granted to any participant.
With respect to participants who reside outside of the U.S. and who are not
expected to be "Covered Employees" (as defined in Section 162(m) of the Tax
Code), the Committee may, in its sole discretion, amend the terms of the plan or
awards granted thereunder in order to conform such terms with the requirements
of local law.
 
     11. Consideration.  Consideration for the issuance of shares under the plan
upon exercise of a stock option will consist of the payment of the option price.
 
     12. Effectiveness.  If the Stock Incentive Plan is approved by the
Shareholders at the 1999 Annual Meeting, it will be effective with respect to
all awards granted thereunder. If the Stock Incentive Plan is not so approved by
the Shareholders, no further awards will be granted under the plan; provided
that awards previously granted will remain payable under the plan and continue
to qualify as performance-based compensation under Section 162(m) of the Tax
Code.
 
     13. Federal Income Tax Consequences.  The following is a brief discussion
of certain federal income tax consequences relevant to participants and the
Company. It is not intended to be a complete description of all possible tax
consequences with respect to awards granted under the Stock Incentive Plan.
 
          A. Non-Qualified Stock Options.  A participant who is granted a
     non-qualified option will not recognize income at the time the option is
     granted. Upon the exercise of the option, however, the difference between
     the market value of the stock on the date of exercise and the option price
     will be treated as ordinary income to the participant, and the Company will
     generally be entitled to an income tax deduction in the same year in an
     amount measured by the amount of ordinary income taxable to the
     participant. The participant will be entitled to a cost basis for the stock
     for income tax purposes equal to the amount paid for the stock plus the
     amount of ordinary income taxable at the time of exercise. Upon a
     subsequent sale of such stock, the participant will recognize short-term or
     long-term capital gain or loss, depending upon his or her holding period
     for such stock.
 
                                       14
<PAGE>   18
 
          B. Incentive Stock Options.  A participant who is granted an incentive
     stock option satisfying the requirements of the Tax Code will not recognize
     income at the time the option is granted or exercised. The excess of the
     fair market value over the option exercise price is, however, included in
     determining the participant's alternative minimum tax as of the date of
     exercise. If the participant does not dispose of shares received upon
     exercise of the option less than one year after exercise or two years after
     grant of the option (the "Holding Period"), upon the disposition of such
     shares the participant will recognize long-term capital gain or loss based
     on the difference between the option exercise price and the fair market
     value of shares on the date of disposition. In such event, the Company is
     not entitled to a deduction for income tax purposes in connection with the
     exercise of the option. If the participant disposes of the shares received
     upon exercise of the incentive stock option without satisfying the Holding
     Period requirement, the participant must generally recognize ordinary
     income equal to the lesser of (i) the fair market value of the shares at
     the date of exercise of the option over the exercise price or (ii) the
     amount realized upon the disposition of such shares over the exercise
     price. Any further appreciation, if any, is taxed as short term or long
     term capital gain, depending on the participant's holding period. In such
     event, the Company would be entitled to an income tax deduction in the same
     year in an amount measured by the amount of ordinary income taxable to the
     participant.
 
          C. Stock Appreciation Rights.  Upon exercise of a SAR, a participant
     will recognize taxable income in the amount of the aggregate cash received.
     The Company will be entitled to an income tax deduction in the amount of
     such income recognized by the participant.
 
          D. Other Stock-Based Awards.  A participant who is granted a
     stock-based award other than an option or a SAR will generally recognize,
     in the year of grant, ordinary income equal to the fair market value of the
     property received. If such other stock-based award is subject to
     restrictions, the participant will not recognize ordinary income until the
     restrictions lapse, unless the participant makes an election pursuant to
     Section 83(b) of the Tax Code. The Company would be entitled to an income
     tax deduction in the same year in an amount measured by the amount of
     ordinary income taxable to the participant.
 
          E. Section 162(m).  The Stock Incentive Plan allows certain incentive
     stock options, non-qualified options, stock appreciation rights and other
     stock-based awards to be treated as qualified performance-based
     compensation under Section 162(m) of the Tax Code. However, the Company
     may, from time to time, award compensation that is not deductible under
     Section 162(m) of the Tax Code.
 
     14. Other Information.  The amounts that will be received by participants
under the Stock Incentive Plan are not yet determinable as awards are at the
discretion of the Committee. The numbers of shares subject to options (with
tandem LSARs) which have been awarded to date under the plan to each of the five
executive officers named in the Summary Compensation Table are set forth in the
table entitled "Option/ SAR Grants in Last Fiscal Year," which follows the
Summary Compensation Table. The number of shares subject to options which have
been awarded to date to the following groups of individuals are set forth below
(only executive officers received tandem LSARs):
 
<TABLE>
<CAPTION>
                                                            OPTIONS GRANTED UNDER
                                                            STOCK INCENTIVE PLAN
                                                            ---------------------
<S>                                                         <C>
Executive Officers as a Group.............................          429,079
Non-Executive Director Group..............................                0
Non-Executive Officer Employee Group......................        3,742,828
</TABLE>
 
     The closing market price of Dun & Bradstreet Common Stock on February 26,
1999 was $34.25.
 
     THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR APPROVAL OF THE STOCK
INCENTIVE PLAN (PROPOSAL NO. 4).
 
                                       15
<PAGE>   19
 
SUMMARY OF THE STOCK PURCHASE PLAN
 
     The following summary of the Stock Purchase Plan is subject to the complete
terms of the plan, a copy of which is attached hereto as Exhibit C and
incorporated herein by reference.
 
     1. General Information.  Eligible employees may participate in the Stock
Purchase Plan by making contributions to the plan in the form of payroll
deductions. Contributions will be applied on a monthly basis to purchase Company
Common Stock for the participating employee. The purchase price for the shares
will be equal to eighty-five percent (85%) of the average of the high and the
low trading prices on the New York Stock Exchange on the last trading day of the
month in respect of which the purchase is made. The Plan is not subject to the
Employee Retirement Income Security Act of 1974 and is not a qualified plan
within the meaning of Section 401(a) of the Tax Code.
 
     2. Administration.  The Stock Purchase Plan is administered, at the expense
of the Company, by the Committee. The Committee consists of at least three
members of the Board of Directors who are not employees of the Company and who
serve at the pleasure of the Board. The Committee has the conclusive authority
to interpret the plan, to make and amend plan rules, and to make all
determinations necessary or advisable to administer the plan. The Committee may
delegate any of its administrative duties under the plan to a committee
consisting of management employees of the Company.
 
     3. Eligibility.  Generally, each employee on the official payroll file of
the Company (or any subsidiary of the Company designated by the Committee) who
customarily works at least 20 hours each week and at least five months each year
is eligible to participate. Workers commonly referred to as "contract employees"
or "leased employees" are not eligible. An employee also may not participate if,
after participating, he or she would own (and/or hold stock options covering)
five percent or more of the total outstanding shares of Common Stock. In
addition, the Committee may exclude from participation certain highly
compensated employees (as defined in the Tax Code).
 
     4. Election to Participate and Payroll Deductions.  An election to
participate made by the last day of a given month (or such other day as the
Committee shall specify) will be effective starting with the immediately
following calendar month. An eligible employee may elect a payroll deduction
from each paycheck of from 1% to 10% (in increments of 1%) of "Eligible
Compensation" (as defined in the plan). A participating employee may not
purchase stock under the plan at a rate that (when aggregated with purchases
under any other employee stock purchase plan of the Company and its
subsidiaries) would result in the purchase in a given year of Common Stock with
a fair market value in excess of $25,000.
 
     5. Method of Purchase.  As of the end of each month, each participating
employee shall be deemed, without further action, to have purchased the number
of whole and fractional shares of Common Stock determined by dividing the amount
of his or her payroll deductions for that month by the purchase price, which is
equal to eighty-five percent (85%) of the average of the high and the low
trading prices on the New York Stock Exchange on the last trading day of such
month. Until the date on which shares are purchased, the Company may use all
payroll deductions for any corporate purpose and will pay no interest on the
amounts deducted.
 
     6. Investment Accounts.  The Common Stock purchased under the plan by a
participating employee will be held at a brokerage firm selected by the Company
in a separate investment account for the benefit of that employee. The terms and
conditions of the investment account are set forth in a separate agreement
between the brokerage firm and the employee (the "Investment Account
Agreement"). The Company pays the annual fees in respect of the investment
accounts. The employee must pay all transaction fees relating to the sale of
shares or the delivery of physical certificates. The brokerage firm will
reinvest all dividends paid on shares of Common Stock held in an employee's
investment account in additional whole and fractional shares of such stock.
These purchases will be made at an undiscounted price in the manner set forth in
the employee's Investment Account Agreement. The Company pays all brokerage fees
relating to dividend reinvestment.
 
     7. Rights as a Shareholder; Sale and Voting of Shares.  At the time a
participating employee's payroll deductions are used to purchase Common Stock,
he or she has all of the rights and privileges of a Shareholder of the Company
with respect to whole shares purchased under the Stock Purchase Plan.
Participating
                                       16
<PAGE>   20
 
employees have the same rights to vote their plan shares as other Shareholders
who hold shares in brokerage accounts. A participating employee may from time to
time sell shares held in his or her investment account by notifying the
brokerage firm. Sales will be made in the manner and subject to the brokerage
fees set forth in the employee's Investment Account Agreement. At any time, a
participating employee may withdraw shares held in his or her investment account
by requesting the brokerage firm to deliver physical certificates evidencing
such shares. Deliveries of physical certificates will be made in the manner and
subject to the fees set forth in the employee's Investment Account Agreement.
 
     8. Termination of Employment.  In the event of a participating employee's
termination of employment, the amount of his or her payroll deductions made
during the then-current month will be used to purchase Common Stock at the end
of that month. At that time, the Investment Account Agreement will change to
reflect the terms applicable to a standard, non-subsidized investment account
with the applicable brokerage firm.
 
     9. Restrictions on Transfer.  A participating employee may not transfer his
or her right under the plan to purchase shares with payroll deductions.
 
     10. Shares Reserved for the Plan; Adjustments.  Three million shares of
Common Stock are reserved for issuance and purchase by participating employees
under the Stock Purchase Plan. To the extent that any right to purchase reserved
shares is not exercised by any participating employee or is terminated for any
reason, such shares will again become available under the plan. In the event of
a stock split or a stock dividend, the number of shares reserved under the plan
will increase proportionately and the Committee will make such other adjustments
as it deems necessary or equitable. In the event of any other change affecting
the Common Stock, the Committee will make such adjustments as it deems
equitable.
 
     11. Amendment and Termination.  The Board may at any time terminate the
Stock Purchase Plan or from time to time amend the plan in any respect. The plan
will in any event terminate after the end of the month in which participating
employees become entitled to purchase a number of shares greater than the
remaining number of shares reserved under the plan. In that event, reserved
shares then remaining will be sold to participating employees on a pro rata
basis. With respect to participating employees who reside outside of the U.S.,
the Committee may, in its sole discretion, amend the terms of the plan in order
to conform such terms with the requirements of local law.
 
     12. Federal Income Tax Consequences.  The following is a brief discussion
of certain federal income tax consequences relevant to participants and the
Company. It is not intended to be a complete description of all possible tax
consequences with respect to participation in the Stock Purchase Plan.
 
          A. Consequences of Purchase.  Participating employees do not recognize
     taxable income at the time shares are purchased under the plan.
 
          B. Consequences of Sale After Two Years.  Generally, plan shares
     disposed of after being held for two or more years from the grant date are
     subject to ordinary income tax on any appreciation up to the amount of the
     fifteen percent discount; any further appreciation, if any, is taxed as a
     long-term capital gain. If shares held for two or more years are sold after
     depreciating in value from the price paid under the plan, the loss will
     generally be treated as a long-term capital loss. The Company will not be
     entitled to any income tax deduction for shares held for the required two
     year period.
 
          C. Consequences of Sale Before Two Years.  Generally, plan shares
     disposed of after being held for less than two years from the grant date
     are subject to ordinary income tax upon disposition in an amount equal to
     the fifteen percent discount, irrespective of whether the shares have
     appreciated or depreciated in value. In addition, if such shares have
     appreciated to a value greater than the average of the high and the low
     trading prices on the New York Stock Exchange on the last trading day of
     the month in respect of which the shares were purchased (the "Undiscounted
     Purchase Price"), the employee will realize a capital gain on the excess
     amount. On the other hand, if the shares are disposed of at a price less
     than the Undiscounted Purchase Price, the employee will realize a capital
     loss on the amount of the shortfall. Any capital gain (or loss) will be
     long-term capital gain (or loss) if the shares are held for more than one
     year; otherwise, any capital gain (or loss) will be short-term capital gain
     (or loss). If plan shares are held for
                                       17
<PAGE>   21
 
     less than two years when sold, the Company will be entitled to an income
     tax deduction equal to the amount of ordinary income taxable to the
     participant.
 
          D. Tax Significance of Shareholder Approval.  The above tax
     consequences assume that the Stock Purchase Plan will be approved by the
     Shareholders on or before September 15, 1999. If the plan is not so
     approved, participating employees will be subject to ordinary income tax on
     the amount of the fifteen percent discount for all shares previously
     purchased under the plan, and the Company will be required to withhold
     income taxes and make FICA contributions on those amounts. Each such
     employee's tax basis in the purchased shares would then be equal to the
     price paid under the plan plus the amount of the discount (i.e., the
     Undiscounted Purchase Price).
 
     13. Effectiveness.  If the Stock Purchase Plan is not approved by the
Shareholders, the plan will thereafter cease to be effective.
 
     14. Other Information.  The number of shares that may be granted to
participants under the Stock Purchase Plan in the future is not yet determinable
as it depends on the amount of payroll deductions elected by each eligible
employee. The closing market price of Dun & Bradstreet Common Stock on February
26, 1999 was $34.25.
 
     THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR APPROVAL OF THE STOCK PURCHASE
PLAN (PROPOSAL NO. 5).
 
                                 PROPOSAL NO. 6
 
                     SHAREHOLDER PROPOSAL ON IMPLEMENTATION
                           OF THE MACBRIDE PRINCIPLES
 
     The New York City Employees' Retirement System, c/o Comptroller of the City
of New York, 1 Centre Street, New York, New York 10007, the beneficial owner
("Owner") of 346,720 shares of Dun & Bradstreet Common Stock ("Shares") on
November 25, 1998; the New York City Teachers' Retirement System, c/o
Comptroller of the City of New York, 1 Centre Street, New York, New York 10007,
Owner of 206,600 Shares on November 25, 1998; the New York City Fire Department
Pension Fund Art 1B, c/o Comptroller of the City of New York, 1 Centre Street,
New York, New York 10007, Owner of 30,321 Shares on November 25, 1998; and the
New York City Police Pension Fund Art 2, c/o Comptroller of the City of New
York, 1 Centre Street, New York, New York 10007, Owner of 116,419 Shares on
November 25, 1998, have advised the Company that they will introduce at the
meeting the following proposal and statement in support thereof. The Minnesota
State Board of Investment, Suite 105, MEA Building, 55 Sherburne Avenue, St.
Paul, Minnesota 55155, Owner of at least 204,426 Shares on November 6, 1998;
Sisters of Charity of the Incarnate Word Retirement Trust, 2600 North Loop West,
Houston, Texas 77092, Owner of 23,750 Shares on November 18, 1998; Sisters of
Charity of Saint Vincent de Paul, 150 Bedford Highway, Halifax, Nova Scotia, B3M
3J5, Owner of 12,000 Shares on October 19, 1998; Congregation of the Sisters of
Charity of the Incarnate Word, P.O. Box 230969, 6510 Lawndale, Houston, Texas
77223, Owner of at least 1,000 Shares on November 9, 1998; Christian Brothers
Investment Services, Inc., 675 Third Avenue, 31st Floor, New York, New York
10017, Owner of 4,500 Shares on October 19, 1998; Adrian Dominican Sisters
Shareholder Account, c/o Adrian Dominican Sisters, 1257 East Siena Heights
Drive, Adrian, Michigan 49221, Owner of 100 Shares on October 28, 1998; Adrian
Dominican Sisters Benefit Trust -- T. Rowe Price, c/o Adrian Dominican Sisters,
1257 East Siena Heights Drive, Adrian, Michigan 49221, Owner of 30,000 Shares on
October 28, 1998; and The Community of the Sisters of St. Dominic of Caldwell,
New Jersey, 52 Old Swartswood Station Road, Newton, New Jersey 07860-9337, Owner
of 100 Shares on October 23, 1998, have advised the Company that they intend to
co-sponsor such proposal.
 
                                       18
<PAGE>   22
 
                              SHAREHOLDER PROPOSAL
 
     WHEREAS, Dun and Bradstreet operates a wholly-owned subsidiary in Northern
Ireland, Dun and Bradstreet Ltd.;
 
     WHEREAS, the on-going peace process in Northern Ireland encourages us to
search for non-violent means for establishing justice and equality;
 
     WHEREAS, employment discrimination in Northern Ireland has been cited by
the International Commission of Jurists as one of the major causes of the
conflict in that country;
 
     WHEREAS, Dr. Sean MacBride, founder of Amnesty International and Nobel
Peace Laureate, has proposed several equal opportunity employment principles to
serve as guidelines for corporations in Northern Ireland. These include:
 
     1. Increasing the representation of individuals from underrepresented
        religious groups in the workforce, including managerial, supervisory,
        administrative, clerical and technical jobs.
 
     2. Adequate security for the protection of minority employees both at the
        workplace and while traveling to and from work.
 
     3. The banning of provocative religious or political emblems from the
        workplace.
 
     4. All job openings should be publicly advertised and special recruitment
        efforts should be made to attract applicants from underrepresented
        religious groups.
 
     5. Layoff, recall, and termination procedures should not, in practice,
        favor particular religious groupings.
 
     6. The abolition of job reservations, apprenticeship restrictions, and
        differential employment criteria, which discriminate on the basis of
        religion or ethnic origin.
 
     7. The development of training programs that will prepare substantial
        numbers of current minority employees for skilled jobs, including the
        expansion of existing programs and the creation of new programs to
        train, upgrade, and improve the skills of minority employees.
 
     8. The establishment of procedures to assess, identify and actively recruit
        minority employees with potential for further advancement.
 
     9. The appointment of a senior management staff member to oversee the
        company's affirmative action efforts and the setting up of timetables to
        carry out affirmative action principles.
 
     RESOLVED, Shareholders request the Board of Directors to:
 
     1. Make all possible lawful efforts to implement and/or increase activity
        on each of the nine MacBride Principles.
 
                              SUPPORTING STATEMENT
 
     Continued discrimination and worsening employment opportunities have been
cited as contributing to support for a violent solution to Northern Ireland's
problems.
 
     In May 1986, a United States District Court ruled on the legality of the
MacBride Principles under the Fair Employment (Northern Ireland) Act of 1976,
and granted a preliminary injunction requiring that American Brands include a
MacBride Principles shareholder proposal in its proxy materials, stating that
"all nine of the MacBride Principles could be legally implemented by management
in its Northern Ireland facility." NYCERS v. American Brands, 634 F. Supp. 1382
(S.D.N.Y., May 12, 1986). The Employment (Northern Ireland) Act was amended in
1989.
 
     An endorsement of the MacBride Principles by Dun & Bradstreet will
demonstrate the company's concern for human rights and equality of opportunity
in its international operations.
 
     Please vote your proxy FOR these concerns.
                                       19
<PAGE>   23
 
                  OPPOSING STATEMENT OF THE BOARD OF DIRECTORS
 
     In its statements opposing the adoption of identical shareholder proposals
presented at the 1989, 1990, 1991, 1992, 1993, 1994, 1995, 1996, 1997 and 1998
Annual Meetings of the Shareholders of Old D&B, the Board of Directors of Old
D&B confirmed Old D&B's long-standing commitment to equal opportunity in
employment and pointed to Old D&B's firm policy that employment opportunities be
extended to applicants and employees on an equal basis, regardless of an
individual's race, creed, color, national origin, religion, age, sex or
handicap. We confirm that this commitment and policy continue to apply to the
Company after the June 1998 spin-off and that they are strongly supported by
your Board of Directors.
 
     The Company's presence in Northern Ireland is limited to a small branch
office of Dun & Bradstreet Limited (Irl.) ("D&B Ireland"), which is located in
Bangor, Co. Down and employs 18 people. This office adheres to the standards of
the Fair Employment (Northern Ireland) Act of 1989 (the "Act") and to the
Company's own policy of equal employment opportunity. In April 1992, D&B Ireland
registered with the Fair Employment Commission as required by the Act. None of
the Company, D&B Ireland, or, to the Company's knowledge, the appropriate
governmental agencies in Northern Ireland, has ever received any complaint of
religious or political discrimination with respect to the operations of D&B
Ireland, and the Company is satisfied that the employment practices adopted by
the Bangor office are fair and non-discriminatory.
 
     The objective of both the MacBride Principles and the Act is to eliminate
employment discrimination in Northern Ireland. The Company wholeheartedly
supports this objective. However, by adopting the MacBride Principles, the
Company would be accountable to two sets of similar, but not identical, fair
employment guidelines. This would be neither necessary nor desirable,
particularly in view of the Company's own internal policies and practices with
respect to the promotion of fair and equal employment opportunities.
 
     ACCORDINGLY, YOUR BOARD OF DIRECTORS RECOMMENDS A VOTE AGAINST APPROVAL OF
THIS PROPOSAL.
 
                COMPENSATION OF EXECUTIVE OFFICERS AND DIRECTORS
 
REPORT OF THE COMPENSATION & BENEFITS COMMITTEE
 
     OVERVIEW OF EXECUTIVE COMPENSATION PHILOSOPHY AND PROGRAM
 
     The Compensation & Benefits Committee establishes the base salaries and
other compensation of the key executives of the Company, including its Chairman
and Chief Executive Officer. The Committee consists entirely of independent
non-employee directors and meets regularly during the year to review and
administer the executive compensation program of the Company.
 
     The Company's executive compensation program is designed to:
 
     - attract, motivate and retain key executive talent in support of the
       Company's mission to be the premier global provider of business data and
       value-added information for business decision makers and investors;
 
     - strengthen the relationship between pay and Company performance and the
       alignment of executive rewards with Shareholder returns; and
 
     - provide a balanced total compensation opportunity (including base salary,
       annual cash incentive and longer term incentives) that is competitive
       with other top-ranking global companies and reflective of the Company's
       attainment of its business goals.
 
     Shortly before the spin-off in June 1998, the Committee reviewed Old D&B's
executive compensation program to ensure it continues to support the business
challenges of the reorganized Company. The
 
                                       20
<PAGE>   24
 
Committee adopted Old D&B's program with minor modifications. As adopted, the
Company's executive compensation program consists of the following three
components:
 
     - Base Salaries.  In light of the spin-off, the Company established a new
       compensation comparison group reflecting an increased focus on
       information services and technology enterprises. Base salaries will
       continue to be targeted, in the aggregate, over time at or below the
       median level of the Company's compensation comparison group.
 
     - Annual Cash Incentives.  Annual cash incentive opportunities are targeted
       at greater than the median level of the Company's compensation comparison
       group and are set so that total cash opportunities (base salary plus
       annual cash incentive opportunity) are expected to be fully competitive
       with the median levels of the compensation comparison group. A greater
       than normal portion of total cash is at risk and is delivered only if
       Company performance exceeds target levels of performance.
 
            The annual cash incentive offers executives the opportunity to earn
       cash awards based on the achievement of pre-determined annual goals. For
       1998, these included cash flow, earnings, improvement in the employee
       satisfaction index and other key measures of performance, where
       appropriate, with an emphasis on the achievement of business unit
       results.
 
     - Longer Term Incentives.  Longer term incentive opportunities are targeted
       above the median level of the Company's compensation comparison group.
       There are two components of the Company's longer term incentive plan:
       performance shares and stock options.
 
        -- Performance Shares.  Each year executives receive grants providing
           them with the opportunity to earn shares of Dun & Bradstreet Common
           Stock based on the achievement of two-year revenue growth goals or
           other key operating objectives, where appropriate. At the end of the
           performance period, Company performance at target yields the targeted
           award of shares, while Company performance above or below target
           yields larger or smaller awards, respectively. Further, Company
           performance below threshold yields no share award at all.
 
        -- Stock Options.  Annual grants of stock options continue to be an
           important part of the executive compensation program. To underscore
           the importance of returns to Shareholders, a greater proportion of
           the executive's longer term incentive opportunity is delivered
           through stock options as compared to programs in place prior to
           November 1996.
 
            The total value resulting from longer term incentives reflects the
       Committee's emphasis on equity-based pay and on the close alignment
       between executive pay and shareholder value creation.
 
     In addition, starting in 1999 the Chairman and Chief Executive Officer, the
other named executive officers, and the other members of senior management are
expected to own a minimum amount of Common Stock under the Company's stock
ownership guidelines. The guidelines are intended to provide more linkage
between the interests of senior management and the interests of shareholders.
 
     EVALUATION OF EXECUTIVE PERFORMANCE
 
     In linking executive pay to performance, the Committee believes that the
most important measure of Company performance is the increase in long-term
Shareholder value, attained through improvements in earnings per share,
operating income, revenue and cash flow. The Committee also establishes bonus
goals linked to qualitative corporate, operating unit and individual measures
that it believes are critical in increasing the longer term value of the Company
to its Shareholders.
 
     In evaluating executive performance for 1998, the Committee considered the
performance of Old D&B prior to the June 1998 spin-off as well as the
performance of The "new" Dun & Bradstreet Corporation after the spin-off. The
Committee believes this approach to be appropriate since (1) the Company is the
successor to the large majority of the total business conducted by Old D&B prior
to the spin-off and (2) with the exception of Frank R. Noonan (who is now the
Chairman & Chief Executive Officer of R.H. Donnelley Corporation), all of the
executive officers of Old D&B became executive officers of the Company with
substantially identical responsibilities as they had with Old D&B prior to the
spin-off.
                                       21
<PAGE>   25
 
     In 1998, management of the Company effectively implemented the immediate
and longer term strategies of the Company and Old D&B, as evidenced by:
 
     - the successful separation of Old D&B into two independent public
       companies: R.H. Donnelley Corporation and The "new" Dun & Bradstreet
       Corporation;
 
     - earnings per share growth greater than management's goal and greater than
       the median growth rate of the companies that comprise the S&P 500;
 
     - cash flow performance in line with management's objective and the
       announcement and initiation of a $300 million share repurchase plan; and
 
     - double-digit revenue growth in important, new value-added products and
       services.
 
     Based on these and other factors, the Committee deemed the 1998
compensation awards to the Chairman and Chief Executive Officer and other
executives of the Company to be appropriate.
 
     TOTAL COMPENSATION
 
     As indicated, a major factor in the Committee's compensation decisions is
the competitive marketplace for executives. The Committee uses the services of
outside compensation consultants to secure data on competitive compensation
levels and trends. In setting competitive compensation levels, the Company
compares itself with a selected group of companies of comparable size, market
capitalization, technological and marketing capabilities, performance and global
presence with which the Company competes for executives. Since the Company's
most direct competitors for executive talent are not the same companies used for
a comparison of Shareholder return, the compensation comparison group is not the
same as the performance peer group used for the Cumulative Total Return graphs
following this Report.
 
     In determining the 1998 total compensation opportunity for Mr. Taylor and
certain executives, the Committee's goal was to set base salaries, annual cash
incentive opportunities and longer term incentive opportunities in line with the
philosophy and pay positioning of the Company's executive compensation program.
In total, base salary increases provided to executives in the Company's
executive compensation program were less than the average of the compensation
comparison group. Increases in annual cash incentive opportunity and long-term
incentives were greater than the average to shift the compensation mix towards
more pay "at risk."
 
     BASE SALARIES
 
     In December of each year, the Committee sets the annual salaries and annual
cash incentive opportunities of executives, including those named in the Summary
Compensation Table below. Salaries and bonus opportunities are normally
effective January 1 of the upcoming year.
 
     As of January 1, 1998, Mr. Taylor served as Chairman and Chief Executive
Officer of Old D&B, at the time consisting of three principal businesses: the
Dun & Bradstreet operating company, Moody's Investors Service and Reuben H.
Donnelley. Upon review of competitive compensation data provided by outside
compensation consultants, Old D&B's Executive Compensation & Stock Option
Committee (the "Old D&B Committee") increased Mr. Taylor's salary, effective
January 1, 1998, by 11.1% from $630,000 to $700,000; the Old D&B Committee also
increased Mr. Taylor's annual cash incentive opportunity, effective January 1,
1998, by 27.6% from $525,000 to $670,000. No change was made to Mr. Taylor's
salary and target annual cash incentive opportunity when The "new" Dun &
Bradstreet Corporation became a public company on July 1, 1998.
 
     ANNUAL CASH INCENTIVES
 
     Under the Company's Cash Incentive Plan and Covered Employee Cash Incentive
Plan, the Committee sets the performance measures for the annual cash incentive
opportunity early in the year after a detailed review by the Board of Directors
of the Company's annual operating budget. No bonus is earned for a performance
measure unless a minimum level of performance is exceeded. The full bonus is
earned for a
                                       22
<PAGE>   26
 
measure if the target is achieved. Achievement below target results in a lower
bonus for that measure; achievement above target yields a larger bonus, up to a
specified limit.
 
     In determining performance results against targets (both in the cash and
stock incentive plans), the effects of certain extraordinary events such as
major acquisitions and divestitures, significant one-time charges, foreign
currency fluctuation, and changes in accounting principles required by the
Financial Accounting Standards Board are taken into consideration by the
Committee. For 1998, the financial measures comprised six months of pre-spin-off
Old D&B performance targets and six months of post spin-off performance targets
of the Company. The performance measures for the 1998 annual cash incentive
opportunity were apportioned into two key categories: 80% was apportioned to
goals such as earnings per share (EPS) and Company free cash flow or, for
certain executives, business unit operating income and cash flow; and 20% was
apportioned to improvement in the employee satisfaction index as measured by the
Company's Business Effectiveness Survey. With respect to Mr. Taylor, the annual
cash incentive opportunity was apportioned 50% to EPS, 30% to Company free cash
flow, and 20% to stated improvement in the employee satisfaction index.
 
     For 1998 results, Mr. Taylor was awarded a bonus of $998,903 versus a
target annual cash incentive opportunity of $670,000. Mr. Taylor's bonus for
1998 reflects an award above the target annual cash incentive opportunity for
achievement of EPS and Company free cash flow results above stated goals; Mr.
Taylor's award for improvement in the employee satisfaction index was equal to
the target annual cash incentive opportunity for that measure.
 
     LONGER TERM INCENTIVES
 
     The Committee sets the size of longer term incentives (grants of
performance shares and stock options) after considering the practices of the
Company's compensation comparison group. In line with the philosophy and pay
positioning of the Company's executive compensation program (i.e., a greater
emphasis on "at risk" pay), the Committee's overall goal is to set longer term
incentive grants above the median level of the compensation comparison group.
The Committee also reviews an analysis of the executive's past compensation and,
where applicable, compensation valuations based on generally accepted techniques
such as the Black-Scholes valuation model provided by outside consultants.
 
     PERFORMANCE SHARES
 
     Under the Key Employees' Stock Incentive Plan, executives are granted
performance shares which represent the opportunity to earn shares of Dun &
Bradstreet Common Stock at the end of a two-year period following the date of
grant. Awards are based upon the degree to which previously established
performance goals for the period are met. The goals for each award period
include floor, target, and maximum Company or, where applicable, operating unit
performance measures.
 
     - 1997-1998 Performance Share Award.  Mr. Taylor's performance share award
       for the remaining 1997-1998 grant was based 100% on the Company's
       cumulative 1997-1998 revenue growth goal adjusted to reflect the impact
       of the spin-off mid-year 1998. Due to performance above the Company's
       cumulative 1997-1998 revenue growth goal, Mr. Taylor received an award of
       28,469 performance shares versus the 25,464 remaining target grant (as
       replaced and adjusted according to the methodology noted below). Since
       this payment was not made during 1998, it does not appear in this year's
       Summary Compensation Table. However, such award will appear in next
       year's Proxy Statement.
 
     - 1998-1999 Performance Share Grant.  Year-end 1997, the Old D&B Committee
       approved a target grant of performance shares for Mr. Taylor and the
       other named executive officers for the performance period covering the
       years 1998 and 1999. Mr. Taylor's target grant was 40,310 performance
       shares contingent on performance and awardable at the conclusion of 1999.
       Cumulative revenue growth was selected as the sole performance measure
       for this grant to emphasize its continued importance for Old D&B. In
       accordance with the methodology approved by the Board of Directors, Mr.
       Taylor's target grant of 40,310 performance shares in Old D&B was
       replaced with a target grant of 44,482 shares to reflect the spin-off.
       Such adjustment was made to provide equivalent target performance shares
       in The "new" Dun & Bradstreet Corporation so that the value of the
       adjusted target grant (based on the stock
                                       23
<PAGE>   27
 
       price of "new" Dun & Bradstreet immediately after the spin-off)
       approximately equaled the value of the outstanding target grant based on
       the stock prices of the two companies (The "new" Dun & Bradstreet
       Corporation and R.H. Donnelley Corporation) immediately after the
       spin-off. This, in principle, was comparable to the treatment of
       Shareholders of record as a result of the spin-off.
 
     STOCK OPTIONS
 
     The long-term component of the Company's executive compensation program
consists of stock option grants. The options permit the option holder to buy the
number of shares of Dun & Bradstreet Common Stock covered by the option at a
price equal to the market price of the stock at the time of grant. Thus, the
options gain value only to the extent that the stock price exceeds the option
exercise price during the life of the option.
 
     - New Stock Option Grant.  In 1998, the Committee approved a change in the
       stock option vesting schedule generally used for grants made prior to the
       spin-off by Old D&B. Former stock option grants vested in increments of
       25% over 4 years; new grants, made on or after July 1, 1998, tie the
       vesting of stock options to the Company's total shareholder return
       performance (the "TSR") over a period of two years relative to the
       companies that comprise the S&P 500. Stock option grants now vest 100% in
       3, 4, or 5 years from date of grant based on meeting or exceeding stated
       percentile levels of TSR performance. Stock options expire 10 years from
       grant date.
 
     - Founders' Match Plan.  The new executive compensation program includes a
       special, one-time opportunity for executive participants to invest in the
       future of The "new" Dun & Bradstreet Corporation. Named the Founders'
       Match Program, executive participants were given the opportunity to
       acquire shares (up to a maximum value equal to their salary) through open
       market purchases of Common Stock of the Company during the period of July
       1, 1998 to August 31, 1998. Participants who purchased shares of Common
       Stock received options to acquire three shares of Common Stock for each
       share purchased. The program features a performance-based accelerated
       vesting schedule which provides for 100% vesting based on the total
       shareholder return performance of the Company versus the companies that
       comprise the S&P 500. The performance period commenced July 1, 1998 and
       will conclude June 30, 2000. During the vesting period, the executive is
       required to hold all purchased shares or be subject to forfeiture of
       future participation in the long-term incentive plans of the Company for
       two years. In summary, the Founders' Match Program is designed to
       encourage executive participants to become more significant Shareholders;
       to accept greater degrees of investment risk; and to link more directly
       their compensation opportunities with the creation of greater Shareholder
       returns.
 
     - Replacement Stock Option Grant.  A portion of the stock options granted
       in conjunction with the June 30, 1998 spin-off reflected the replacement
       or substitution of "new" Dun & Bradstreet options (referred to as
       "Substitute Options" in the table labeled "Aggregated Option/SAR
       Exercises in Last Fiscal Year and Fiscal Year-End Option/SAR Values") for
       Old D&B options held as of the separation date. The conversion method, as
       approved by the Board of Directors, was calculated by comparing Old D&B's
       average stock price over the five consecutive trading days immediately
       preceding the spin-off versus "new" Dun & Bradstreet's average stock
       price for the five consecutive trading days commencing after the
       spin-off. The conversion resulted in a proportionate increase in the
       replacement number of options and a proportionate decrease in the
       exercise price of those replacement options so as to preserve immediately
       after the spin-off the aggregate value of the spread between the exercise
       price and stock price held immediately before the spin-off. All other
       terms and conditions of the original grant of stock options remained
       unchanged.
 
     The table labeled "Option/SAR Grants in Last Fiscal Year" lists the present
values associated with 1998 stock option grants to Mr. Taylor and the other
named executive officers based on the Black-Scholes valuation model, which is
one of the option valuation methods permitted by the SEC.
 
     STOCK OWNERSHIP PROGRAM
 
     A stock ownership program was adopted by the Board upon the Committee's
recommendation in October 1998. Under the guidelines of this program, the
Chairman and Chief Executive Officer is expected to
                                       24
<PAGE>   28
 
own by the end of a five-year period Company Common Stock equal in value to at
least five times annual salary. The program also extends to the other named
executive officers and other members of the Company's senior management team.
Executives reporting directly to the Chairman and Chief Executive Officer are
expected to own Common Stock with a value equivalent to at least three times
their annual salaries. Other key senior managers covered by the program are
expected to own an amount at least equal in value to their annual salaries.
 
     Under the program, "stock ownership" is defined as stock owned by the
executive directly or through the Company's Profit Participation Plan or
Employee Stock Purchase Plan, or awarded pursuant to the performance share
program under the Key Employees' Stock Incentive Plan. While the named executive
officers and other participants in this program have been given five years to
achieve compliance with the guidelines, the Committee monitors the participation
of the covered executives and expects that incremental progress will be made
each year by each participant during the five year phase-in period.
 
     TAX DEDUCTIBILITY
 
     Beginning in 1994, Section 162(m) of the U.S. Internal Revenue Code of 1986
limits the deductibility of compensation in excess of $1 million paid to the
Company's Chairman and Chief Executive Officer or to any of the Company's four
highest-paid other executive officers to the extent that this compensation is
not "performance-based." The Committee approved allocating 20% of the 1998
annual cash incentive opportunity for the Company's Chairman and Chief Executive
Officer, and for certain other executive officers, to stated improvements in the
employee satisfaction index as measured by the Company's Business Effectiveness
Survey. Although this 20% of each officer's 1998 annual cash incentive
opportunity did not qualify as "performance-based" compensation, the Company did
not lose any deductions under Section 162(m) since none of its officers received
total 1998 non-performance-based compensation in excess of $1 million.
 
     Elsewhere in this Proxy Statement, there are set forth proposals to approve
the 1998 Key Employees' Stock Incentive Plan and Covered Employee Cash Incentive
Plan. If approved by Shareholders, both of these plans would enable the Company
to meet the conditions necessary to allow compensation under those plans to
qualify for tax deductibility under the Tax Code. Under the Tax Code, the stock
options granted after the spin-off and the annual incentive awards granted to
date under such plans qualify for tax deductibility.
 
     COMPENSATION & BENEFITS COMMITTEE
 
     Ronald L. Kuehn, Jr., Chairman
     Mary Johnston Evans
     Robert J. Lanigan
     Vernon R. Loucks Jr.
     Henry A. McKinnell, Jr.
     Michael R. Quinlan
 
                                       25
<PAGE>   29
 
                     COMPARISON OF CUMULATIVE TOTAL RETURN
                               SINCE JULY 1, 1998
                    DUN & BRADSTREET, S&P 500 AND PEER GROUP
[CUMULATIVE TOTAL RETURN CHART]
 
<TABLE>
<CAPTION>
                                                 DUN & BRADSTREET CORP.              S&P 500                   PEER GROUP
                                                 ----------------------              -------                   ----------
<S>                                             <C>                         <C>                         <C>
7/1/98                                                      100                         100                         100
9/30/98                                                   80.05                       90.05                       80.14
12/31/98                                                  94.15                      109.23                       97.26
2/28/99                                                  102.72                      110.26                       108.8
</TABLE>
 
Source: Zacks Investment Research and Bloomberg Financial Markets
Assumes $100 invested on 7/1/98
Assumes dividend reinvestment
 
IN ACCORDANCE WITH SEC RULES, THE ABOVE GRAPH COMPARES THE COMPANY'S CUMULATIVE
TOTAL SHAREHOLDER RETURN AGAINST THE CUMULATIVE TOTAL RETURN OF THE STANDARD &
POOR'S 500 INDEX AND AN INDEX OF PERFORMANCE PEER GROUP COMPANIES (THE
"PERFORMANCE PEER GROUP INDEX") STARTING ON JULY 1, 1998, THE DATE ON WHICH THE
COMPANY COMMENCED REGULAR WAY TRADING ON THE NEW YORK STOCK EXCHANGE AFTER THE
JUNE 30, 1998 SPIN-OFF. THE PERFORMANCE PEER GROUP CONSISTS OF INFOUSA INC.,
EQUIFAX INC., DOW JONES & COMPANY, INC., THE MCGRAW HILL COMPANIES, INC.,
TIMES-MIRROR COMPANY, FIRST DATA CORPORATION, CERIDIAN CORPORATION, REUTERS
HOLDINGS PLC, KNIGHT-RIDDER, INC. AND THE NEW YORK TIMES COMPANY, WHICH
COMPANIES ARE BELIEVED BY THE COMPANY TO BE REPRESENTATIVE OF ITS COMPETITORS IN
THE INDUSTRIES IN WHICH THE COMPANY COMPETES.
 
                                       26
<PAGE>   30
 
                     COMPARISON OF CUMULATIVE TOTAL RETURN
                             SINCE NOVEMBER 4, 1996
                    DUN & BRADSTREET, S&P 500 AND PEER GROUP
[COMPARISON OF CUMULATIVE TOTAL RETURN CHART]
 
<TABLE>
<CAPTION>
                                                  DUN & BRADSTREET CORP           S&P 500 INDEX                PEER GROUP
                                                  ---------------------           -------------                ----------
<S>                                             <C>                         <C>                         <C>
11/4/96                                                     100                         100                         100
12/31 1996                                                  109                      105.19                       99.79
3/31/97                                                  117.51                      108.01                       93.23
6/30/97                                                  122.58                      126.86                      108.87
9/30/97                                                  133.55                      136.37                      110.81
12/31/97                                                 146.75                      140.28                      109.57
3/31/98                                                  163.23                      159.85                      115.43
6/30/98                                                  177.81                      165.13                      121.17
9/30/98                                                  142.34                       148.7                       97.11
12/31/98                                                 167.42                      180.37                      117.85
2/28/99                                                  182.65                      182.07                      131.84
</TABLE>
 
Source: Zacks Investment Research and Bloomberg Financial Markets
Assumes $100 invested on 11/4/96
Assumes dividend reinvestment
 
THE ABOVE GRAPH COMPARES THE CUMULATIVE TOTAL SHAREHOLDER RETURN OF OLD D&B AND
THE COMPANY AGAINST THE CUMULATIVE TOTAL RETURN OF THE STANDARD & POOR'S 500
INDEX AND THE PERFORMANCE PEER GROUP INDEX STARTING ON NOVEMBER 4, 1996, THE
DATE ON WHICH OLD D&B COMMENCED REGULAR WAY TRADING ON THE NEW YORK STOCK
EXCHANGE AFTER A CORPORATE REORGANIZATION. AS A RESULT OF THAT REORGANIZATION,
COGNIZANT CORPORATION, ACNIELSEN CORPORATION AND OLD D&B BECAME PUBLICLY TRADED
INDEPENDENT COMPANIES AND THE COMPANY'S CURRENT SENIOR MANAGEMENT ASSUMED
RESPONSIBILITY FOR OLD D&B. PRIOR TO THAT REORGANIZATION, OLD D&B WAS A
SUBSTANTIALLY DIFFERENT BUSINESS WITH AN ENTIRELY DIFFERENT SENIOR MANAGEMENT
TEAM. THE NEW SENIOR MANAGEMENT TEAM REMAINED IN PLACE, ESSENTIALLY INTACT,
UNTIL THE JUNE 30, 1998 SPIN-OFF, AT WHICH TIME SUBSTANTIALLY ALL OF THE SENIOR
MANAGEMENT OF OLD D&B BECAME THE SENIOR MANAGEMENT OF THE COMPANY. DUE TO THIS
COMMONALITY OF SENIOR MANAGEMENT, AS WELL AS THE FACT THAT THE MAJORITY OF THE
BUSINESS OF OLD D&B WAS TRANSFERRED TO THE COMPANY IN THE JUNE 30, 1998
SPIN-OFF, MANAGEMENT BELIEVES THAT THE ABOVE GRAPH IS MOST REFLECTIVE OF THE
PERFORMANCE OF THE COMPANY AND ITS CURRENT MANAGEMENT. THIS GRAPH TREATS THE
JUNE 30, 1998 SPIN-OFF AS THOUGH THE SHARES OF OLD D&B (NOW R.H. DONNELLEY
CORPORATION) HELD AFTER THE SPIN-OFF WERE IMMEDIATELY CONVERTED TO CASH AND
REINVESTED IN COMMON SHARES OF THE COMPANY.
 
                                       27
<PAGE>   31
 
                           SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>
                                                                                        LONG-TERM COMPENSATION
                                                                                  -----------------------------------
                                                     ANNUAL COMPENSATION                  AWARDS             PAYOUTS
                                               --------------------------------   -----------------------   ---------
          (A)                         (B)        (C)       (D)                                    (G)
                                                                       (E)           (F)       SECURITIES      (H)
                                                                      OTHER       RESTRICTED   UNDERLYING   LONG-TERM
                                                                      ANNUAL        STOCK       OPTIONS/    INCENTIVE
   NAME AND PRINCIPAL                          SALARY     BONUS    COMPENSATION    AWARD(S)      SAR'S       PAYOUTS
        POSITION                      YEAR       ($)     (1)($)       (2)($)        (3)($)       (4)(#)      (5)($)
- ------------------------           ----------  -------  ---------  ------------   ----------   ----------   ---------
<S>                       <C>      <C>         <C>      <C>        <C>            <C>          <C>          <C>
Volney Taylor...........  New D&B     1998     350,000   998,903         182              0     193,677             0
Chairman and Chief        Old D&B              350,000      0            147              0           0             0
Executive Officer                  Total 1998  700,000   998,903         329              0     193,677             0
                          ----------------------------------------------------------------------------------------
                          Old D&B     1997     630,000  1,517,449        231              0     120,540             0
                          ----------------------------------------------------------------------------------------
                                             
Elahe Hessamfar(7)......  New D&B     1998     230,000   282,030      82,947              0      27,700             0
Senior Vice President &   Old D&B              230,000      0        121,665              0           0             0
Chief Technology Officer           Total 1998  460,000   282,030     204,612              0      27,700             0
                          ----------------------------------------------------------------------------------------
                          Old D&B     1997     168,750   375,064      20,731        280,625      57,941             0
                          ----------------------------------------------------------------------------------------
                                             
Frank S. Sowinski.......  New D&B     1998     187,500   350,625           0              0      63,553             0
Senior Vice President &   Old D&B              187,500      0              0              0           0             0
Chief Financial Officer            Total 1998  375,000   350,625           0              0      63,553             0
                          ----------------------------------------------------------------------------------------
                          Old D&B     1997     320,000   381,746          36              0      30,130             0
                          ----------------------------------------------------------------------------------------
                                             
Nancy L. Henry(8).......  New D&B     1998     154,000   184,872           0              0      32,300             0
Senior Vice President &   Old D&B              154,000      0              0              0           0             0
Chief Legal Counsel                Total 1998  308,000   184,872           0              0      32,300             0
                          ----------------------------------------------------------------------------------------
                          Old D&B     1997     219,318   279,549           0              0      35,930             0
                          ----------------------------------------------------------------------------------------
                                             
Chester J. Geveda,                           
  Jr....................  New D&B     1998     135,500   172,648          36              0      42,215             0
Vice President &          Old D&B              135,500      0              0              0           0             0
Controller                         Total 1998  271,000   172,648          36              0      42,215             0
                          ----------------------------------------------------------------------------------------
                          Old D&B     1997     257,500   246,711          35              0      16,070             0
                          ----------------------------------------------------------------------------------------
                                             
<CAPTION>
 
          (A)                         (B)                (I)   

                                                                
                                                      ALL OTHER 
   NAME AND PRINCIPAL                                COMPENSATION
        POSITION                      YEAR              (6)($)  
- ------------------------           ----------        ------------
<S>                       <C>      <C>               <C>        
Volney Taylor...........  New D&B     1998              23,309  
Chairman and Chief        Old D&B                       23,309  
Executive Officer                  Total 1998           46,618  
                          ---------------------------------------            
                          Old D&B     1997              20,449  
                          ---------------------------------------            
                                                         
Elahe Hessamfar(7)......  New D&B     1998              11,153                            
Senior Vice President &   Old D&B                       11,153                          
Chief Technology Officer           Total 1998           22,306                          
                          ---------------------------------------                                   
                          Old D&B     1997               4,516                            
                          ---------------------------------------                                     
                                                                                  
Frank S. Sowinski.......  New D&B     1998               9,648                      
Senior Vice President &   Old D&B                        9,648                   
Chief Financial Officer            Total 1998           19,296                   
                          ---------------------------------------                                    
                          Old D&B     1997              10,177                          
                          ---------------------------------------                                       
                                                                                   
Nancy L. Henry(8).......  New D&B     1998               7,315                   
Senior Vice President &   Old D&B                        7,315                   
Chief Legal Counsel                Total 1998           14,630                   
                          ---------------------------------------                                    
                          Old D&B     1997               3,072                        
                          ---------------------------------------
                                             
Chester J. Geveda,                           
  Jr....................  New D&B     1998               6,924 
Vice President &          Old D&B                        6,924 
Controller                         Total 1998           13,849 
                          ---------------------------------------          
                          Old D&B     1997               8,059          
                          ---------------------------------------

</TABLE>
 
- ---------------
 
(1) The bonus amounts shown were earned with respect to each year indicated and
    paid in the following year. Included in the 1997 amounts is one-half of the
    1997 performance share grant made under Old D&B's Performance Unit Plan
    (PUP) and earned with respect to 1997. The value of these performance share
    payouts on the date on which they were made is as follows: Messrs.
    Taylor -- $815,261, Sowinski -- $166,146 and Geveda -- $88,919, Ms.
    Henry -- $95,549 and Ms. Hessamfar -- $155,064. The remaining one-half of
    the 1997 performance share grant, which was replaced by the Company (i.e.,
    "New D&B") in connection with the June 1998 spin-off (the "Spinoff"), was
    paid in February 1999 based on cumulative 1997-1998 performance goals and
    will be reflected as long-term incentive payouts in the 1999 Summary
    Compensation Table. The value of these performance share payouts on the date
    on which they were made is as follows: Messrs. Taylor -- $869,196,
    Sowinski -- $156,168 and Geveda -- $83,564, Ms. Henry -- $101,822 and Ms.
    Hessamfar -- $145,756. The performance shares are paid in unrestricted
    shares of Dun & Bradstreet Common Stock.
 
(2) With the exception of Ms. Hessamfar's 1998 amounts, the amounts shown
    represent reimbursement for taxes paid by the named executive officers with
    respect to personal use of automobile or certain other expenses. The 1998
    amounts shown for Ms. Hessamfar represent reimbursement of the following
    items: personal use of automobile (Old D&B -- $12,476; New D&B -- $12,032),
    travel expenses (Old D&B -- $22,902; New D&B -- $13,053), housing allowance
    (Old D&B -- $25,588; New D&B -- $18,001), certain other expenses (Old
    D&B -- $471; New D&B -- $471) and taxes related to the foregoing (Old
    D&B -- $60,228; New D&B -- $39,390).
 
                                       28
<PAGE>   32
 
(3) Amounts shown represent the dollar value of restricted stock on the date of
    grant, if any. The number and value of the aggregate restricted stock
    holdings of the named executive officers at December 31, 1998 were: Messrs.
    Taylor, Sowinski and Geveda and Ms. Henry -- none; and Ms.
    Hessamfar -- 11,035 shares ($348,292). Ms. Hessamfar's 11,035 shares of
    restricted stock represent a substitute restricted stock grant to replace
    10,000 shares of Old D&B restricted stock granted in 1997 and held by her as
    of the Spinoff date. The 10,000 shares of Old D&B restricted stock (valued
    at $280,625 on the date of grant) were canceled at the time of the Spinoff.
    Ms. Hessamfar's 11,035 shares of restricted stock are scheduled to vest in
    full in September 2000. Dividends are paid at the rate established from time
    to time for Dun & Bradstreet Common Stock.
 
(4) Amounts shown represent the number of non-qualified stock options granted
    each year. Only newly issued option grants made by New D&B during 1998 are
    included in the Summary Compensation Table. In addition to the options
    listed in the table, "Substitute Options" were issued in replacement of Old
    D&B options that were canceled as of the Spinoff date. See footnote (3) to
    the table labeled "Aggregated Option/SAR Exercises in Last Fiscal Year and
    Fiscal Year-End Option/SAR Values" for a description of these Substitute
    Options. Amounts shown for 1997 represent the original number of Old D&B
    options granted in that year. These shares are among the Old D&B options
    that were canceled and replaced with Substitute Options. Limited SARs were
    granted in tandem with all listed options.
 
(5) No "long-term incentive payouts" were made to any of the named executive
    officers in either year. The payouts in February 1998 of one-half of the
    1997 performance share grant under the Old D&B PUP are included as part of
    the 1997 bonus shown in the Summary Compensation Table (see footnote (1)).
    Starting with the 1999 Proxy Statement, performance share payouts will be
    reflected as long-term incentive payouts in the Summary Compensation Table.
 
(6) Amounts shown represent aggregate annual Company contributions for the
    account of each named executive officer under the Dun & Bradstreet Profit
    Participation Plan ("PPP") and the Profit Participation Benefit Equalization
    Plan ("PPBEP"), which plans are open to substantially all employees of the
    Company and certain subsidiaries. The PPP is a tax-qualified defined
    contribution plan and the PPBEP is a non-qualified plan that provides
    benefits to participants in the PPP equal to the amount of Company
    contributions that would have been made to the participants' PPP accounts
    but for certain Federal tax laws.
 
(7) The 1997 salary and bonus for Ms. Hessamfar represent the amounts earned
    from her date of employment, August 18, 1997. In accordance with her
    employment offer, Ms. Hessamfar was guaranteed a full-year bonus for 1997.
 
(8) The 1997 salary and bonus for Ms. Henry represent the amounts earned from
    her date of employment, April 8, 1997. In accordance with her employment
    offer, Ms. Henry was granted a sign-on bonus and was guaranteed a full-year
    bonus for 1997.
 
                                       29
<PAGE>   33
 
                     OPTION/SAR GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                 INDIVIDUAL GRANTS
- --------------------------------------------------------------------------------------------   -------------
                  (a)                       (b)            (c)           (d)         (e)            (f)
                                         NUMBER OF
                                         SECURITIES
                                         UNDERLYING    % OF TOTAL
                                          OPTIONS/    OPTIONS/SAR'S   EXERCISE
                                           SAR'S       GRANTED TO      OR BASE                  GRANT DATE
                                          GRANTED     EMPLOYEES IN      PRICE     EXPIRATION   PRESENT VALUE
NAME                                       (1)(#)      FISCAL YEAR    ($/SHARE)      DATE         (2)($)
- ----                                     ----------   -------------   ---------   ----------   -------------
<S>                                      <C>          <C>             <C>         <C>          <C>
Volney Taylor..........................    23,919         0.57%        25.2813      9/16/08       126,292
                                           49,218         1.18%        24.0000       9/1/08       251,504
                                          120,540         2.89%        34.2188       7/1/08       914,899
Elahe Hessamfar........................    27,700         0.66%        34.2188       7/1/08       146,256
Frank S. Sowinski......................    10,931         0.26%        25.2813      9/16/08        57,716
                                           22,492         0.54%        24.0000       9/1/08       114,934
                                           30,130         0.72%        34.2188       7/1/08       228,687
Nancy L. Henry.........................     4,906         0.12%        25.2813      9/16/08        25,904
                                           10,094         0.24%        24.0000       9/1/08        51,580
                                           17,300         0.41%        34.2188       7/1/08       131,307
Chester J. Geveda, Jr. ................     8,551         0.20%        25.2813      9/16/08        45,149
                                           17,594         0.42%        24.0000       9/1/08        89,905
                                           16,070         0.39%        34.2188       7/1/08       121,971
</TABLE>
 
- ---------------
(1) Amounts shown represent the number of non-qualified stock options granted in
    1998. Options will vest 100% in 3, 4, or 5 years from date of grant based on
    the Company meeting or exceeding target percentile levels of Total
    Shareholder Return ("TSR") performance relative to the companies that
    comprise the S&P 500. TSR performance will be measured over a period of two
    years. The options with September 1, 2008 and September 16, 2008 expiration
    dates were granted pursuant to the Company's Founders' Match Plan. Details
    of this plan are described in the Committee Report above.
 
    Payment for all options must be made in full upon exercise in cash or Common
    Stock. The option holder may elect to have shares of Common Stock issuable
    upon exercise withheld by the Company to pay withholding taxes due. Options
    shown include Limited SAR's in tandem with the options. Limited SAR's are
    exercisable only if and to the extent that the related option is exercisable
    and are exercisable only during the 30-day period following the acquisition
    of at least 20% of the outstanding Common Stock pursuant to a tender or
    exchange offer not made by the Company. Each Limited SAR permits the holder
    to receive cash equal to the excess over the related option exercise price
    of the highest price paid pursuant to a tender or exchange offer for Common
    Stock which is in effect at any time during the 60 days preceding the date
    upon which the Limited SAR is exercised. Limited SAR's can be exercised
    regardless of whether the Company supports or opposes the offer.
 
    In addition to the options listed in the table, the named executive officers
    also received "Substitute Options" in connection with the Spinoff. See
    footnote (3) to the table labeled "Aggregate Option/SAR Exercises in Last
    Fiscal Year and Fiscal Year-End Option/SAR Values."
 
(2) Grant date present value is based on the Black-Scholes option valuation
    model, which makes the following material assumptions for the July 1, 1998
    grants, the September 1, 1998 grants and the September 16, 1998 grants: an
    expected stock-price volatility factor of 20.0%; a risk-free rate of return
    of 5.48%, 5.06% and 4.87%, respectively; a dividend yield of 2.75%; and a
    weighted average exercise date of 6 years from date of grant. These
    assumptions may or may not be fulfilled. The amounts shown cannot be
    considered predictions of future value. In addition, the options will gain
    value only to the extent the stock price exceeds the option exercise price
    during the life of the option.
 
                                       30
<PAGE>   34
 
            AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND
                       FISCAL YEAR-END OPTION/SAR VALUES
<TABLE>
<CAPTION>
         (a)                                       (b)           (c)                   (d)
                                                                              NUMBER OF SECURITIES
                                                                             UNDERLYING UNEXERCISED
                                                 SHARES                      OPTIONS/SAR'S AT FISCAL
                                                ACQUIRED        VALUE              YEAR-END(#)
                                               ON EXERCISE   REALIZED(1)   ---------------------------
NAME                                               (#)           ($)       EXERCISABLE   UNEXERCISABLE
- ----                                           -----------   -----------   -----------   -------------
<S>                     <C>                    <C>           <C>           <C>           <C>
Volney Taylor           New Options..........         0              0             0        193,677
                        Substitute Options...    27,971        244,069       543,891        191,271

Elahe Hessamfar         New Options..........         0              0             0         27,700
                        Substitute Options...         0              0        15,353         46,064

Frank S. Sowinski       New Options..........         0              0             0         63,553
                        Substitute Options...    10,261        107,001        92,174         43,891

Nancy L. Henry          New Options..........         0              0             0         32,300
                        Substitute Options...         0              0         9,520         28,565

Chester J. Geveda, Jr.  New Options..........         0              0             0         42,215
                        Substitute Options...    18,316        270,926        90,842         24,125
 
<CAPTION>
         (a)                                                 (e)
                                                    VALUE OF UNEXERCISED
                                                        IN-THE-MONEY
                                                        OPTIONS/SAR'S
                                                 AT FISCAL YEAR-END(2)(3)($)
                                                 ---------------------------
NAME                                             EXERCISABLE   UNEXERCISABLE
- ----                                             -----------   -------------
<S>                                              <C>           <C>
Volney Taylor            New Options..........            0        522,451
                         Substitute Options...    6,179,966      1,241,795

Elahe Hessamfar          New Options..........            0              0
                         Substitute Options...       66,735        200,226

Frank S. Sowinski        New Options..........            0        238,755
                         Substitute Options...      964,258        270,862

Nancy L. Henry           New Options..........            0        107,151
                         Substitute Options...       50,468        151,431

Chester J. Geveda, Jr.   New Options..........            0        186,765
                         Substitute Options...      913,635        150,779
</TABLE>

- ---------------                               
(1) Amounts shown represent the value realized upon the exercise of options
    during 1998, which equals the difference between the exercise price of the
    options and the average of the high and low market price of the underlying
    Common Stock on the exercise date.
 
(2) The values shown equal the difference between the exercise price of
    unexercised in-the-money options and the closing market price of the
    underlying Common Stock at December 31, 1998. Options are in-the-money if
    the fair market value of the Common Stock exceeds the exercise price of the
    option.
 
(3) "New Options" represent newly issued option grants made by New D&B during
    1998. "Substitute Options" represent options issued by New D&B in
    replacement of Old D&B options that were canceled as of the Spinoff date. As
    discussed in the Committee Report, the number and exercise price of the
    Substitute Options were determined based on a formula intended to preserve
    the economic value of the Old D&B options being replaced, all of which were
    initially granted at fair market value. The vesting schedules and expiration
    dates of the Substitute Options are identical to the replaced Old D&B
    options.
 
                                       31
<PAGE>   35
 
            LONG-TERM INCENTIVE PLANS -- AWARDS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
            (a)                    (b)            (c)             (d)            (e)          (f)
                                               PERFORMANCE            ESTIMATED FUTURE PAYOUTS
                                 NO. OF          OR OTHER       UNDER NON-STOCK PRICE-BASED PLANS(2)
                              SHARES, UNITS    PERIOD UNTIL    ---------------------------------------
                                OR OTHER        MATURATION     THRESHOLD(#)    TARGET(#)    MAXIMUM(#)
NAME                          RIGHTS(1)(#)      OR PAYOUT          (0%)         (100%)        (200%)
- ----                          -------------    ------------    ------------    ---------    ----------
<S>                           <C>              <C>             <C>             <C>          <C>
Volney Taylor...............     40,310         Two Years           0           40,310        80,620
Elahe Hessamfar.............      9,260         Two Years           0            9,260        18,520
Frank S. Sowinski...........     10,080         Two Years           0           10,080        20,160
Nancy L. Henry..............      5,780         Two Years           0            5,780        11,560
Chester J. Geveda, Jr.......      5,370         Two Years           0            5,370        10,740
</TABLE>
 
- ---------------
(1) Amounts shown represent the performance share opportunities granted under
    the 1998 Key Employees' Stock Incentive Plan. The granting of these
    performance share opportunities is described in the Committee Report above.
    The performance shares will be payable in February 2001 based on cumulative
    1999-2000 performance goals. Earned awards will be paid in unrestricted
    shares of Dun & Bradstreet Common Stock.
 
    In addition to the performance share opportunities listed in the table, each
    of the named executive officers also was granted two substitute performance
    share opportunities in replacement of Old D&B performance share
    opportunities that were canceled in connection with the Spinoff. The
    conversion methodology used for these two replacement grants is discussed in
    the Committee Report above. The substitute performance share opportunities
    granted to the named executive officers for the two-year performance period
    ending on December 31, 1998 were as follows: Messrs. Taylor -- 25,464,
    Sowinski -- 5,190 and Geveda -- 2,777, Ms. Henry -- 2,983 and Ms.
    Hessamfar -- 4,844. The substitute performance share opportunities granted
    to the named executive officers for the two-year performance period ending
    on December 31, 1999 were as follows: Messrs. Taylor -- 44,482,
    Sowinski -- 11,123 and Geveda -- 5,925, Ms. Henry -- 6,378 and Ms.
    Hessamfar -- 10,218.
 
(2) Awards may range from 0 to 200% of the targeted Performance Shares based on
    achievements within a range of performance goals.
 
RETIREMENT BENEFITS
 
     The following table sets forth the estimated aggregate annual benefits
payable under Dun & Bradstreet's Retirement Account Plan, Pension Benefit
Equalization Plan ("PBEP") and Supplemental Executive Benefit Plan ("SEBP") as
in effect during 1998 to persons in specified average final compensation and
credited service classifications upon retirement at age 65. Amounts shown in the
table include U.S. Social Security benefits which would be deducted in
calculating benefits payable under these plans. These aggregate annual
retirement benefits do not increase as a result of additional credited service
after 20 years.
 
<TABLE>
<CAPTION>
                                       ESTIMATED AGGREGATE ANNUAL RETIREMENT BENEFIT
  AVERAGE                                      ASSUMING CREDITED SERVICE OF:
   FINAL                        ------------------------------------------------------------
COMPENSATION                    15 YEARS    20 YEARS     25 YEARS     30 YEARS     35 YEARS
- ------------                    --------   ----------   ----------   ----------   ----------
<C>          <S>                <C>        <C>          <C>          <C>          <C>
 $  550,000  .................  $275,000   $  330,000   $  330,000   $  330,000   $  330,000
    700,000  .................   350,000      420,000      420,000      420,000      420,000
    850,000  .................   425,000      510,000      510,000      510,000      510,000
  1,000,000  .................   500,000      600,000      600,000      600,000      600,000
  1,300,000  .................   650,000      780,000      780,000      780,000      780,000
  1,600,000  .................   800,000      960,000      960,000      960,000      960,000
  1,900,000  .................   950,000    1,140,000    1,140,000    1,140,000    1,140,000
</TABLE>
 
     The number of full years of credited service under the plans for Messrs.
Taylor, Sowinski, and Geveda and Mss. Henry and Hessamfar are 27, 14, 22, 1 and
1, respectively.
 
                                       32
<PAGE>   36
 
     Compensation, for the purpose of determining retirement benefits, consists
of salary, wages, regular cash bonuses, commissions and overtime pay. Severance
pay, contingent payments and other forms of special remuneration are excluded.
Bonuses included in the Summary Compensation Table are normally not paid until
the year following the year in which they are accrued and expensed; therefore,
compensation for purposes of determining retirement benefits varies from the
Summary Compensation Table amounts in that bonuses expensed in the previous
year, but paid in the current year, are part of retirement compensation in the
current year, and current year's bonuses accrued and included in the Summary
Compensation Table are not.
 
     For the reasons discussed above, compensation for determining retirement
benefits for the named executive officers differed by more than 10% from the
amounts shown in the Summary Compensation Table. 1998 compensation for purposes
of determining retirement benefits for Messrs. Taylor, Sowinski and Geveda and
Mss. Henry and Hessamfar was $1,402,188, $590,600, $428,792, $452,000 and
$680,000, respectively.
 
     Average final compensation is defined as the highest average annual
compensation during five consecutive twelve-month periods in the last ten
consecutive twelve-month periods of the member's credited service. Members vest
in their accrued retirement benefit upon completion of five years of service.
The benefits shown in the table above are calculated on a straight-life annuity
basis.
 
     The Retirement Account Plan, together with the PBEP, provides retirement
income based on a percentage of annual compensation. The percentage of
compensation allocated annually ranges from 3% to 12.5%, based on age and
credited service. Amounts allocated also receive interest credits based on
30-year Treasuries with a minimum compounded annual interest credit rate of 3%.
Executives who were close to or eligible to retire as of January 1, 1997 will
receive the higher of benefits provided by the final pay formula in effect prior
to 1997 or the Retirement Account formula.
 
     The SEBP provides retirement benefits in addition to the benefits provided
under the Retirement Account Plan and the PBEP. The SEBP has the effect of
increasing the retirement benefits under the Retirement Account Plan and the
PBEP to the amounts depicted in the preceding table. The SEBP provides maximum
benefits after 20 years. Executives who were close to or eligible for retirement
on January 1, 1997, as approved by the Chairman and CEO, will receive maximum
benefits after 15 years.
 
CHANGE-IN-CONTROL SEVERANCE AGREEMENTS
 
     At the time of the June 1998 spin-off, the Company entered into agreements
with the executive officers named in the Summary Compensation Table above (as
well as other officers and key employees of Dun & Bradstreet and its domestic
subsidiaries) providing for certain benefits upon actual or constructive
termination of employment in the event of a Change in Control (as defined below)
of the Company. With respect to Mr. Taylor, if, following a Change in Control,
his employment is terminated other than for cause or by reason of death,
disability or normal retirement, or he terminates employment for "good reason"
(generally, an unfavorable change in employment status, compensation or benefits
or a required relocation), he shall be entitled to receive (i) a lump sum
payment equal to three times the sum of salary plus guideline bonus opportunity,
(ii) continuation of welfare benefits and certain perquisites for three years,
(iii) retiree medical and life insurance benefits starting at age 55, (iv)
outplacement consulting in the amount of 20% of the sum of salary plus guideline
bonus opportunity, but not exceeding $100,000, (v) immediate vesting of all
deferred compensation and benefit plan entitlements, (vi) a prorated annual
target bonus for the year in which the Change in Control occurs and a full
target bonus for all other bonus plans in effect at the time of termination, and
(vii) payment of any excise taxes due in respect of the foregoing benefits. The
term of Mr. Taylor's agreement will continue through December 31, 2000, after
which it will be automatically extended for additional one-year terms subject to
termination by the Company. There is an automatic 24-month extension following
any Change in Control. A Change in Control generally is deemed to occur if: (i)
any person becomes the owner of 20% of Dun & Bradstreet's voting securities;
(ii) during any twenty-four month period the majority of the membership of the
Board of Directors changes without approval of two-thirds of the directors who
either were directors at the beginning of the period or whose election was
previously so approved; (iii) the Shareholders approve a merger or consolidation
with another company after which either (x) Dun & Bradstreet's voting securities
do not continue to represent at least 50% of the surviving entity or
 
                                       33
<PAGE>   37
 
(y) any person holds 20% or more of Dun & Bradstreet's voting securities; or
(iv) the Shareholders approve a liquidation, sale or disposition of all or
substantially all of the Company's assets. The agreements for Mr. Sowinski and
Mss. Henry and Hessamfar are substantially the same as that for Mr. Taylor. The
agreement for Mr. Geveda is also substantially the same as that for Mr. Taylor,
except that (1) the lump sum payment is equal to two times the sum of salary
plus bonus opportunity, (2) welfare benefits and certain perquisites will
continue for two years and (3) outplacement consulting will be in the amount of
15% of the sum of salary plus guideline bonus opportunity, but not exceeding
$50,000.
 
COMPENSATION OF DIRECTORS
 
     Cash Compensation.  In 1998, each director not employed by the Company was
paid a retainer at an annual rate of $25,000 in quarterly installments, and each
such director who was Chairman of a Committee of the Board of Directors was paid
an additional retainer at an annual rate of $4,000 in quarterly installments. In
addition, each non-employee director was paid a fee of $1,000 for each Board or
Committee meeting attended in 1998. If a Board or Committee meeting lasted more
than half a day or if such meeting was held other than on a date regularly
scheduled for a Board meeting, the regular $1,000 fee was doubled for such
meeting. Directors who were employed by the Company received no retainers or
fees.
 
     Each non-employee director may elect on or before December 31 of any year
to have all or a specified part of the retainer and fees during the subsequent
calendar year or years deferred until such director ceases to be a director. New
directors may similarly so elect at the beginning of their terms. Such deferred
amounts are held for the account of directors and receive the rate earned by one
or more investment options in the PPP as selected by the director. Deferred
amounts and earnings thereon are paid in accordance with a director's election
in a lump sum or five or ten annual installments commencing on the tenth day of
the calendar year following the year in which such person ceases to be a
director of the Company, except that the balance of a director's account is paid
in a lump sum on the tenth day of the calendar year following the director's
death to the director's estate or to such beneficiary as was previously
designated by the director. A director may change or terminate an election to
defer retainers and fees, effective as of the end of the calendar year in which
notice of such change or termination is given to the Company.
 
     Upon the occurrence of a Change in Control of the Company, (i) a lump sum
payment shall be made to each director of the amount credited to the director's
deferred account on the date of the Change in Control and (ii) the total amount
credited to each director's deferred account from the date of the Change in
Control until the date such director ceases to be a director shall be paid in a
lump sum at that time. In addition, any notice by a director to change or
terminate an election to defer retainers and fees given on or before the date of
the Change in Control shall be effective as of the date of the Change in Control
rather than the end of the calendar year.
 
     1998 Directors' Plan.  Effective June 30, 1998, the Company adopted the
1998 Dun & Bradstreet Corporation Non-Employee Directors' Stock Incentive Plan
(the "1998 Directors' Plan"). Pursuant to the 1998 Directors' Plan, non-employee
Directors commencing service on or after June 30, 1998 receive a one-time grant
of such number of shares of restricted stock as equals the average of the high
and low prices of the Company's Common Stock on the date such person is elected
a director divided into the annual directors' retainer fee in effect on such
date. The shares vest in full after five years. Mr. Glauber was elected a
director on June 17, 1998 and was granted 784 shares of restricted stock.
 
     Pursuant to the 1998 Directors' Plan, non-employee directors receive
performance shares based on the degree to which the Company's total shareholder
return is equal to, greater than or less than the total shareholder return of
the companies comprising the Standard & Poor's 500 Index (the "S&P 500"). The
Board has established the target number of performance shares for 1999 at 1,000
shares and has established 50% as the target percentile of the total shareholder
return of the S&P 500 for 1999 to earn 100% of the target number of performance
shares. A maximum of 125% of the target number of performance shares will be
earned for a Company shareholder return above the 60th percentile, with between
100% and 125% being earned on a straight line basis for a Company shareholder
return between the 50th and 60th percentiles. 75% of the target number of
performance shares will be earned for a Company shareholder return below the
50th
 
                                       34
<PAGE>   38
 
percentile. Directors who have served less than a full performance year on the
Board will be awarded performance shares based on their prorated Board service
and actual total shareholder return results. The Board may adjust future target
award levels in December of each year to reflect changes in stock prices and/or
competitive pay levels. Directors may elect to defer receipt of their
performance share awards until after the termination of their Board service.
 
     Under the 1998 Directors' Plan, at the December Board meeting in each year
the Board grants stock options with a nominal grant value based on competitive
pay levels to each non-employee Director who will serve on the Board for the
forthcoming year. The exercise price of the options is the average of the high
and low prices of the Company's Common Stock on the date of grant. The options
expire on the tenth anniversary of the date of grant, and the options become
fully exercisable after one year. In December 1998, 3,000 options were granted
to each non-employee Director.
 
     1998 Directors' Replacement Plan.  Effective June 30, 1998, the Company
adopted the 1998 Dun & Bradstreet Corporation Replacement Plan for Certain
Non-Employee Directors Holding Dun & Bradstreet Corporation Equity-Based Awards
(the "Directors' Replacement Plan"). Pursuant to the Directors' Replacement
Plan, equity-based awards in respect of Old D&B common stock held by
non-employee directors at the time of the June 1998 spin-off were cancelled and
replaced with substantially similar awards in respect of the Company's Common
Stock. The replacement awards were intended to preserve, as closely as possible,
the economic value of the pre-spin-off awards granted by Old D&B. The replaced
awards included (i) restricted stock, (ii) deferred performance share balances
and (iii) phantom stock units that were originally issued by Old D&B in 1996 in
replacement of accrued retirement benefits then held by certain non-employee
directors pursuant to a directors' retirement plan that was discontinued at that
time.
 
            SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
 
     Mary Johnston Evans inadvertently overstated by 4,000 shares her husband's
beneficial holdings of Dun & Bradstreet Common Stock in a Form 4 she filed in
1998. The error resulted from a failure to take into account a charitable gift
of 4,000 shares of Old D&B common stock made by Mrs. Evans' husband in August
1997.
 
                                 OTHER MATTERS
 
     Dun & Bradstreet knows of no matters, other than those referred to herein,
which will be presented at the meeting. If, however, any other appropriate
business should properly be presented at the meeting, the persons named in the
enclosed form of proxy will vote the proxies in accordance with their best
judgment.
 
                 SHAREHOLDER PROPOSALS FOR 2000 ANNUAL MEETING
 
     Shareholder proposals intended to be included in the Company's proxy
statement for the Dun & Bradstreet Annual Meeting of Shareholders in 2000 must
be received by Dun & Bradstreet no later than November 13, 1999.
 
     Under the Company's by-laws, a Shareholder proposal for the 2000 Annual
Meeting of Shareholders which is not intended to be included in the Company's
proxy statement must be received by Dun & Bradstreet no later than February 10,
2000. Any such proposal must also comply with the other provisions contained in
the Company's by-laws relating to Shareholder proposals.
 
March 12, 1999
 
                                       35
<PAGE>   39
 
                                                                       EXHIBIT A
 
                        THE DUN & BRADSTREET CORPORATION
                      COVERED EMPLOYEE CASH INCENTIVE PLAN
 
1.  PURPOSE OF THE PLAN
 
     The purpose of the Plan is to advance the interests of the Company and its
stockholders by providing incentives in the form of periodic cash bonus awards
to certain management employees of the Company and its Subsidiaries, thereby
motivating such employees to attain performance goals articulated under the
Plan.
 
2.  DEFINITIONS
 
     The following capitalized terms used in the Plan have the respective
meanings set forth in this Section:
 
          (a) Act:  The Securities Exchange Act of 1934, as amended, or any
     successor thereto.
 
          (b) Award:  A periodic cash bonus award granted pursuant to the Plan.
 
          (c) Beneficial Owner:  As such term is defined in Rule 13d-3 under the
     Act (or any successor rule thereto).
 
          (d) Board:  The Board of Directors of the Company.
 
          (e) Change in Control:  The occurrence of any of the following events:
 
             (i) any "Person" as such term is used in Section 13(d) and 14(d) of
        the Act (other than the Company, any trustee or other fiduciary holding
        securities under an employee benefit plan of the Company, or any company
        owned, directly or indirectly, by the stockholders of the Company in
        substantially the same proportions as their ownership of stock of the
        Company), becomes the Beneficial Owner, directly or indirectly, of
        securities of the Company representing 20% or more of the combined
        voting power of the Company's then outstanding securities;
 
             (ii) during any period of twenty-four months (not including any
        period prior to the Effective Date), individuals who at the beginning of
        such period constitute the Board, and any new director (other than (A) a
        director nominated by a Person who has entered into an agreement with
        the Company to effect a transaction described in Sections 2(e)(i), (iii)
        or (iv) of the Plan, (B) a director nominated by any Person (including
        the Company) who publicly announces an intention to take or to consider
        taking actions (including, but not limited to, an actual or threatened
        proxy contest) which if consummated would constitute a Change in Control
        or (C) a director designated by any Person who is the Beneficial Owner,
        directly or indirectly, of securities of the Company representing 10% or
        more of the combined voting power of the Company's securities) whose
        election by the Board or nomination for election by the Company's
        stockholders was approved in advance by a vote of at least two-thirds
        (2/3) of the directors then still in office who either were directors at
        the beginning of the period or whose election or nomination for election
        was previously so approved, cease for any reason to constitute at least
        a majority thereof;
 
             (iii) the stockholders of the Company approve a merger or
        consolidation of the Company with any other corporation, other than a
        merger or consolidation (A) which would result in the voting securities
        of the Company outstanding immediately prior thereto continuing to
        represent (either by remaining outstanding or by being converted into
        voting securities of the surviving entity) more than 50% of the combined
        voting power of the voting securities of the Company or such surviving
        entity outstanding immediately after such merger or consolidation and
        (B) after which no Person would hold 20% or more of the combined voting
        power of the then outstanding securities of the Company or such
        surviving entity; or
 
                                        1
<PAGE>   40
 
             (iv) the stockholders of the Company approve a plan of complete
        liquidation of the Company or an agreement for the sale or disposition
        by the Company of all or substantially all of the Company's assets.
 
          (f) Code:  The internal Revenue Code of 1986, as amended, or any
     successor thereto.
 
          (g) Committee:  The Compensation and Benefits Committee of the Board,
     or any successor thereto or any other committee designated by the Board to
     assume the obligations of the Committee hereunder.
 
          (h) Company:  The New Dun & Bradstreet Corporation, a Delaware
     corporation to be renamed "The Dun & Bradstreet Corporation" on the
     Effective Date.
 
          (i) Covered Employee:  An employee who is, or who is anticipated to
     become, a covered employee, as such term is defined in Section 162(m) of
     the Code (or any successor section thereto).
 
          (j) Effective Date:  The date on which the Plan takes effect, as
     defined pursuant to Section 13 of the Plan.
 
          (k) Participant:  A Covered Employee of the Company or any of its
     Subsidiaries who is selected by the Committee to participate in the Plan
     pursuant to Section 4 of the Plan.
 
          (l) Performance Period:  The calendar year or any other period that
     the Committee, in its sole discretion, may determine.
 
          (m) Person:  As such term is used for purposes of Section 13(d) or
     14(d) of the Act or any successor sections thereto.
 
          (n) Plan:  The Dun & Bradstreet Corporation Covered Employee Cash
     Incentive Plan.
 
          (o) Shares:  Shares of common stock, par value $0.01 per Share, of the
     Company.
 
          (p) Spinoff Date:  The date on which the Shares are distributed to the
     shareholders.
 
          (q) Subsidiary:  A subsidiary corporation, as defined in Section
     424(f) of the Code (or any successor section thereto).
 
3.  ADMINISTRATION
 
     The Plan shall be administered by the Committee or such other persons
designated by the Board. The Committee may delegate its duties and powers in
whole or in part to any subcommittee thereof consisting solely of at least two
individuals who are each "non-employee directors" within the meaning of Rule
16b-3 of the Act (or any successor rule thereto) and "outside directors" within
the meaning of Section 162(m) of the Code (or any successor section thereto).
The Committee shall have the authority to select the Covered Employees to be
granted Awards under the Plan, to determine the size and terms of an Award
(subject to the limitations imposed on Awards in Section 5 below), to modify the
terms of any Award that has been granted (except for any modification that would
increase the amount of the Award), to determine the time when Awards will be
made and the Performance Period to which they relate, to establish performance
objectives in respect of such Performance Periods and to certify that such
performance objectives were attained; provided, however, that any such action
shall be consistent with the applicable provisions of Section 162(m) of the
Code. The Committee is authorized to interpret the Plan, to establish, amend and
rescind any rules and regulations relating to the Plan, and to make any other
determinations that it deems necessary or desirable for the administration of
the Plan; provided, however, that any action permitted to be taken by the
Committee may be taken by the Board, in its discretion. The Committee may
correct any defect or omission or reconcile any inconsistency in the Plan in the
manner and to the extent the Committee deems necessary or desirable. Any
decision of the Committee in the interpretation and administration of the Plan,
as described herein, shall lie within its sole and absolute discretion and shall
be final, conclusive and binding on all parties concerned. Determinations made
by the Committee under the Plan need not be uniform and may be made selectively
among Participants, whether or not such Participants are similarly situated. The
Committee shall have the
 
                                        2
<PAGE>   41
 
right to deduct from any payment made under the Plan any federal, state, local
or foreign income or other taxes required by law to be withheld with respect to
such payment. To the extent consistent with the applicable provisions of
Sections 162(m) of the Code, the Committee may delegate to one or more employees
of the Company or any of its Subsidiaries the authority to take actions on its
behalf pursuant to the Plan.
 
4.  ELIGIBILITY AND PARTICIPATION
 
     The Committee shall designate those persons who shall be Participants for
each Performance Period. Participants shall be selected from among the Covered
Employees of the Company and any of its Subsidiaries who are in a position to
have a material impact on the results of the operations of the Company or of one
or more of its Subsidiaries.
 
5.  AWARDS
 
     (a) Performance Goals.  A Participant's Award shall be determined based on
the attainment of written performance goals approved by the Committee for a
Performance Period established by the Committee (i) while the outcome for the
Performance Period is substantially uncertain and (ii) no more than 90 days
after the commencement of the Performance Period to which the performance goal
relates or, if less than 90 days, the number of days which is equal to 25
percent of the relevant Performance Period. The performance goals, which must be
objective, shall be based upon one or more or the following criteria: (i)
earnings before or after taxes (including earnings before interest, taxes,
depreciation and amortization); (ii) net income; (iii) operating income; (iv)
earnings per Share; (v) book value per Share; (vi) return on stockholders'
equity; (vii) expense management; (viii) return on investment before or after
the cost of capital; (iv) improvements in capital structure; (x) profitability
of an identifiable business unit or product; (xi) maintenance or improvement of
profit margins; (xii) stock price; (xiii) market share; (xiv) revenues or sales;
(xv) costs; (xvi) cash flow; (xvii) working capital; (xviii) changes in net
assets (whether or not multiplied by a constant percentage intended to represent
the cost of capital); and (xix) return on assets. The foregoing criteria may
relate to the Company, one or more of its Subsidiaries or one or more of its
divisions, units, partnerships, joint ventures or minority investments, product
lines or products or any combination of the foregoing, and may be applied on an
absolute basis and/or be relative to one or more peer group companies of
indices, or any combination thereof, all as the Committee shall determine. In
addition, to the degree consistent with Section 162(m) of the Code (or any
successor section thereto), the performance goals may be calculated without
regard to extraordinary items. The maximum amount of an Award to any Participant
with respect to a fiscal year of the Company shall be $3,000,000.
 
     (b) Payment.  The Committee shall determine whether, with respect to a
Performance Period, the applicable performance goals have been met with respect
to a given Participant and, if they have, to so certify and ascertain the amount
of the applicable Award. No Awards will be paid for such Performance Period
until such certification is made by the Committee. The amount of the Award
actually paid to a given Participant may be less than the amount determined by
the applicable performance goal formula (including zero), at the discretion of
the Committee. The amount of the Award determined by the Committee for a
Performance Period shall be paid to the Participant at such time as determined
by the Committee in its sole discretion after the end of such Performance
Period.
 
     (c) Compliance with Section 162(m) of the Code.  The provisions of this
Section 5 shall be administered and interpreted in accordance with Section
162(m) of the Code to ensure the deductibility by the Company or its
Subsidiaries of the payment of Awards; provided, however, that the Committee
may, in its sole discretion, administer the Plan in violation of Section 162(m)
of the Code.
 
     (d) Termination of Employment.  If a Participant dies, retires, is assigned
to a different position, is granted a leave of absence, or if the Participant's
employment is otherwise terminated (except with cause by the Company, as
determined by the Committee in its sole discretion) during a Performance Period
(other than a Performance Period in which a Change in Control occurs), a pro
rata share of the Participant's award based on the period of actual
participation shall be paid to the Participant after the end of the Performance
Period if it would have become earned and payable had the Participant's
employment status not changed;
 
                                        3
<PAGE>   42
 
provided, however, that the amount of the Award actually paid to a given
Participant may be less than the amount determined by the applicable performance
goal formula (including zero), at the discretion of the Committee.
 
6.  AMENDMENTS OR TERMINATION
 
     The Board or the Committee may amend, alter or discontinue the Plan, but no
amendment, alteration or discontinuation shall be made which would impair any of
the rights or obligations under any Award theretofore granted to a Participant
under the Plan without such Participant's consent; provided, however, that the
Board of the Committee may amend the Plan in such manner as it deems necessary
to permit the granting of Awards meeting the requirements of the Code or other
applicable laws. Notwithstanding anything to the contrary herein, the Board may
not amend, alter or discontinue the provisions relating to Section 10(b) of the
Plan after the occurrence of a Change in Control.
 
7.  NO RIGHT TO EMPLOYMENT
 
     Neither the Plan nor any action taken hereunder shall be construed as
giving any Participant or other person any right to continue to be employed by
or perform services for the Company or any Subsidiary, and the right to
terminate the employment of or performance of services by any Participant at any
time and for any reason is specifically reserved to the Company and its
Subsidiaries.
 
8.  NONTRANSFERABILITY OF AWARDS
 
     An award shall not be transferable or assignable by the Participant
otherwise than by will or by the laws of descent and distribution.
 
9.  REDUCTION OF AWARDS
 
     Notwithstanding anything to the contrary herein, the Committee, in its sole
discretion (but subject to applicable law), may reduce any amounts payable to
any Participant hereunder in order to satisfy any liabilities owed to the
Company or any of its Subsidiaries by the Participant.
 
10.  ADJUSTMENTS UPON CERTAIN EVENTS
 
     (a) Generally.  In the event of any change in the outstanding Shares by
reason of any Share dividend or split, reorganization, recapitalization, merger,
consolidation, spin-off, combination or exchange of Shares or other corporate
exchange, or any distribution to stockholders of Shares other than regular cash
dividends, the Committee in its sole discretion and without liability to any
person may make such substitution or adjustment, if any, as it deems to be
equitable, as to any affected terms of outstanding Awards.
 
     (b) Change in Control.  In the event that (i) a Participant's employment is
actually or constructively terminated during a given Performance Period (the
"Affected Performance Period") and (ii) a Change in Control shall have occurred
within the 365 days immediately preceding the date of such termination, then
such Participant shall receive, promptly after the date of such termination, an
Award for the Affected Performance Period as if the performance goals for such
Performance Period had been achieved at 100%.
 
11.  MISCELLANEOUS PROVISIONS
 
     The Company is the sponsor and legal obligor under the Plan and shall make
all payments hereunder, other than any payments to be made by any of the
Subsidiaries (in which case payment shall be made by such Subsidiary, as
appropriate). The Company shall not be required to establish any special or
separate fund or to make any other segregation of assets to ensure the payment
of any amounts under the Plan, and the Participants' rights to the payment
hereunder shall be no greater than the rights of the Company's (or Subsidiary's)
unsecured creditors. All expenses involved in administering the Plan shall be
borne by the Company.
 
                                        4
<PAGE>   43
 
12.  CHOICE OF LAW
 
     The Plan shall be governed by and construed in accordance with the laws of
the State of Delaware applicable to contracts made and to be performed in the
State of Delaware.
 
13.  EFFECTIVENESS OF THE PLAN
 
     The Plan shall be effective as of the Spinoff Date.
 
                                        5
<PAGE>   44
 
                                                                       EXHIBIT B
 
                       1998 DUN & BRADSTREET CORPORATION
                      KEY EMPLOYEES' STOCK INCENTIVE PLAN
 
1.  PURPOSE OF THE PLAN
 
     The purpose of the Plan is to aid the Company and its Subsidiaries in
securing and retaining key employees of outstanding ability and to motivate such
employees to exert their best efforts on behalf of the Company and its
Subsidiaries by providing incentives through the granting of Awards. The Company
expects that it will benefit from the added interest which such key employees
will have in the welfare of the Company as a result of their proprietary
interest in the Company's success.
 
2.  DEFINITIONS
 
     The following capitalized terms used in the Plan have the respective
meanings set forth in this Section:
 
          (a) Act:  The Securities Exchange Act of 1934, as amended, or any
     successor thereto.
 
          (b) Award:  An Option, Stock Appreciation Right or Other Stock-Based
     Award granted pursuant to the Plan.
 
          (c) Beneficial Owner:  As such term is defined in Rule 13d-3 under the
     Act (or any successor rule thereto).
 
          (d) Board:  The Board of Directors of the Company.
 
          (e) Change in Control:  The occurrence of any of the following events:
 
             (i) any "Person" as such term is used in Section 13(d) and 14(d) of
        the Act (other than the Company, any trustee or other fiduciary holding
        securities under an employee benefit plan of the Company, or any company
        owned, directly or indirectly, by the stockholders of the Company in
        substantially the same proportions as their ownership of stock of the
        Company), becomes the Beneficial Owner, directly or indirectly, of
        securities of the Company representing 20% or more of the combined
        voting power of the Company's then outstanding securities;
 
             (ii) during any period of twenty-four months (not including any
        period prior to the Effective Date), individuals who at the beginning of
        such period constitute the Board, and any new director (other than (A) a
        director nominated by a Person who has entered into an agreement with
        the Company to effect a transaction described in Sections 2(e)(i), (iii)
        or (iv) of the Plan, (B) a director nominated by any Person (including
        the Company) who publicly announces an intention to take or to consider
        taking actions (including, but not limited to, an actual or threatened
        proxy contest) which if consummated would constitute a Change in Control
        or (C) a director designated by any Person who is the Beneficial Owner,
        directly or indirectly, of securities of the Company representing 10% or
        more of the combined voting power of the Company's securities) whose
        election by the Board or nomination for election by the Company's
        stockholders was approved in advance by a vote of at least two-thirds
        ( 2/3) of the directors then still in office who either were directors
        at the beginning of the period or whose election or nomination for
        election was previously so approved, cease for any reason to constitute
        at least a majority thereof;
 
             (iii) the stockholders of the Company approve a merger or
        consolidation of the Company with any other corporation, other than a
        merger or consolidation (A) which would result in the voting securities
        of the Company outstanding immediately prior thereto continuing to
        represent (either by remaining outstanding or by being converted into
        voting securities of the surviving entity) more than 50% of the combined
        voting power of the voting securities of the Company or such surviving
        entity outstanding immediately after such merger or consolidation and
        (B) after which no Person would hold 20% or more of the combined voting
        power of the then outstanding securities of the Company or such
        surviving entity; or
 
                                        1
<PAGE>   45
 
             (iv) the stockholders of the Company approve a plan of complete
        liquidation of the Company or an agreement for the sale or disposition
        by the Company of all or substantially all of the Company's assets.
 
          (f) Code:  The Internal Revenue Code of 1986, as amended, or any
     successor thereto.
 
          (g) Committee:  The Compensation and Benefits Committee of the Board,
     or any successor thereto or other committee designated by the Board to
     assume the obligations of the Committee hereunder.
 
          (h) Company:  The New Dun & Bradstreet Corporation, a Delaware
     corporation to be renamed "The Dun & Bradstreet Corporation" on the
     Effective Date.
 
          (i) Disability:  Inability to engage in any substantial gainful
     activity by reason of a medically determinable physical or mental
     impairment which constitutes a permanent and total disability, as defined
     in Section 22(e)(3) of the Code (or any successor section thereto). The
     determination whether a Participant has suffered a Disability shall be made
     by the Committee based upon such evidence as it deems necessary and
     appropriate. A Participant shall not be considered disabled unless he or
     she furnishes such medical or other evidence of the existence of the
     Disability as the Committee, in its sole discretion, may require.
 
          (j) Effective Date:  The date on which the Plan takes effect, as
     defined pursuant to Section 17 of the Plan.
 
          (k) Fair Market Value:  On a given date, the arithmetic mean of the
     high and low prices of the Shares as reported on such date on the Composite
     Tape of the principal national securities exchange on which such Shares are
     listed or admitted to trading, or, if no Composite Tape exists for such
     national securities exchange on such date, then on the principal national
     securities exchange on which such Shares are listed or admitted to trading,
     or, if the Shares are not listed or admitted on a national securities
     exchange, the arithmetic mean of the per Share closing bid price and per
     Share closing asked price on such date as quoted on the National
     Association of Securities Dealers Automated Quotation System (or such
     market in which such prices are regularly quoted), or, if there is no
     market on which the Shares are regularly quoted, the Fair Market Value
     shall be the value established by the Committee in good faith. If no sale
     of Shares shall have been reported on such Composite Tape or such national
     securities exchange on such date or quoted on the National Association of
     Securities Dealers Automated Quotation System on such date, then the
     immediately preceding date on which sales of the Shares have been so
     reported or quoted shall be used.
 
          (l) ISO:  An Option that is also an incentive stock option granted
     pursuant to Section 7(d) of the Plan.
 
          (m) LSAR:  A limited stock appreciation right granted pursuant to
     Section 8(d) of the Plan.
 
          (n) Other Stock-Based Awards:  Awards granted pursuant to Section 9 of
     the Plan.
 
          (o) Option:  A stock option granted pursuant to Section 7 of the Plan.
 
          (p) Option Price:  The purchase price per Share of an Option, as
     determined pursuant to Section 7(a) of the Plan.
 
          (q) Participant:  An individual who is selected by the Committee to
     participate in the Plan pursuant to Section 5 of the Plan.
 
          (r) Performance-Based Awards:  Other Stock-Based Awards granted
     pursuant to Section 9(b) of the Plan.
 
          (s) Person:  As such term is used for purposes of Section 13(d) or
     14(d) of the Act (or any successor section thereto).
 
          (t) Plan:  The 1998 Dun & Bradstreet Corporation Key Employees' Stock
     Incentive Plan.
 
                                        2
<PAGE>   46
 
          (u) Post-Retirement Exercise Period:  As such term is defined in
     Section 7(f) of the Plan.
 
          (v) Retirement:  Termination of employment with the Company or a
     Subsidiary after such Participant has attained age 55 and five years of
     service with the Company; or, with the prior written consent of the
     Committee that such termination be treated as a Retirement hereunder,
     termination of employment under other circumstances.
 
          (w) Shares:  Shares of common stock, par value $0.01 per Share, of the
     Company.
 
          (x) Special Exercise Period:  As such term is defined in Section 7(f)
     of the Plan.
 
          (y) Spinoff Date:  The date on which the Shares are distributed to the
     shareholders.
 
          (z) Stock Appreciation Right:  A stock appreciation right granted
     pursuant to Section 8 of the Plan.
 
          (aa) Subsidiary:  A subsidiary corporation, as defined in Section
     424(f) of the Code (or any successor section thereto).
 
3.  SHARES SUBJECT TO THE PLAN
 
     The total number of Shares which may be issued under the Plan is
16,500,000. The maximum number of Shares for which Awards may be granted during
a calendar year to any Participant shall be 400,000. The Shares may consist, in
whole or in part, of unissued Shares or treasury Shares. The issuance of Shares
or the payment of cash upon the exercise of an Award shall reduce the total
number of Shares available under the Plan, as applicable. Shares which are
subject to Awards which terminate or lapse may be granted again under the Plan.
 
4.  ADMINISTRATION
 
     The Plan shall be administered by the Committee, which may delegate its
duties and powers in whole or in part to any subcommittee thereof consisting
solely of at least two individuals who are each "non-employee directors" within
the meaning of Rule 16b-3 under the Act (or any successor rule thereto) and
"outside directors" within the meaning of Section 162(m) of the Code (or any
successor section thereto); provided, however, that any action permitted to be
taken by the Committee may be taken by the Board, in its discretion. The
Committee is authorized to interpret the Plan, to establish, amend and rescind
any rules and regulations relating to the Plan, and to make any other
determinations that it deems necessary or desirable for the administration of
the Plan. The Committee may correct any defect or omission or reconcile any
inconsistency in the Plan in the manner and to the extent the Committee deems
necessary or desirable. Any decision of the Committee in the interpretation and
administration of the Plan, as described herein, shall lie within its sole and
absolute discretion and shall be final, conclusive and binding on all parties
concerned (including, but not limited to, Participants and their beneficiaries
or successors). Determinations made by the Committee under the Plan need not be
uniform and may be made selectively among Participants, whether or not such
Participants are similarly situated. The Committee shall require payment of any
amount it may determine to be necessary to withhold for federal, state, local or
other taxes as a result of the exercise of an Award. Unless the Committee
specifies otherwise, the Participant may elect to pay a portion or all of such
withholding taxes by (a) delivery in Shares or (b) having Shares withheld by the
Company from any Shares that would have otherwise been received by the
Participant. The number of Shares so delivered or withheld shall have an
aggregate Fair Market Value sufficient to satisfy the applicable withholding
taxes. If the chief executive officer of the Company is a member of the Board,
the Board by specific resolution may constitute such chief executive officer as
a committee of one which shall have the authority to grant Awards of up to an
aggregate of 100,000 Shares in each calendar year to Participants who are not
subject to the rules promulgated under Section 16 of the Act (or any successor
section thereto); provided, however, that such chief executive officer shall
notify the Committee of any such grants made pursuant to this Section 4.
 
                                        3
<PAGE>   47
 
5.  ELIGIBILITY
 
     Key employees (but not members of the Committee or any person who serves
only as a director) of the Company and its Subsidiaries, who are from time to
time responsible for the management, growth and protection of the business of
the Company and its Subsidiaries, are eligible to be granted Awards under the
Plan. Participants shall be selected from time to time by the Committee, in its
sole discretion, from among those eligible, and the Committee shall determine,
in its sole discretion, the number of Shares to be covered by the Awards granted
to each Participant.
 
6.  LIMITATIONS
 
     No Award may be granted under the Plan after the tenth anniversary of the
Effective Date, but Awards theretofore granted may extend beyond that date.
 
7.  TERMS AND CONDITIONS OF OPTIONS
 
     Options granted under the Plan shall be, as determined by the Committee,
non-qualified, incentive or other stock options for federal income tax purposes,
as evidenced by the related Award agreements, and shall be subject to the
foregoing and the following terms and conditions and to such other terms and
conditions, not inconsistent therewith, as the Committee shall determine:
 
          (a) Option Price.  The Option Price per Share shall be determined by
     the Committee, but shall not be less than 100% of the Fair Market Value of
     the Shares on the date an Option is granted.
 
          (b) Exercisability.  Options granted under the Plan shall be
     exercisable at such time and upon such terms and conditions as may be
     determined by the Committee, but in no event shall an Option be exercisable
     more than ten years after the date it is granted.
 
          (c) Exercise of Options.  Except as otherwise provided in the Plan or
     in an Award agreement, an Option may be exercised for all, or from time to
     time any part, of the Shares for which it is then exercisable. For purposes
     of Section 7 of the Plan, the exercise date of an Option shall be the later
     of the date a notice of exercise is received by the Company and, if
     applicable, the date payment is received by the Company pursuant to clauses
     (i), (ii) or (iii) in the following sentence. The purchase price for the
     Shares as to which an Option is exercised shall be paid to the Company in
     full at the time of exercise at the election of the Participant (i) in
     cash, (ii) in Shares having a Fair Market Value equal to the aggregate
     Option Price for the Shares being purchased and satisfying such other
     requirements as may be imposed by the Committee; provided, that such shares
     of Common Stock have been held by the Participant for no less than six
     months, (iii) partly in cash and partly in such Shares, or (iv) through the
     delivery of irrevocable instructions to a broker to deliver promptly to the
     Company an amount equal to the aggregate Option Price for the Shares being
     purchased. No Participant shall have any rights to dividends or other
     rights of a stockholder with respect to Shares subject to an Option until
     the occurrence of the exercise date (determined as set forth above) and, if
     applicable, the satisfaction of any other conditions imposed by the
     Committee pursuant to the Plan.
 
          (d) ISOs.  The Committee may grant Options under the Plan that are
     intended to be ISOs. Such ISOs shall comply with the requirements of
     Section 422 of the Code (or any successor section thereto). Unless
     otherwise permitted under Section 422 of the Code (or any successor section
     thereto), no ISO may be granted to any Participant who at the time of such
     grant, owns more than ten percent of the total combined voting power of all
     classes of stock of the Company or of any Subsidiary, unless (i) the Option
     Price for such ISO is at least 110% of the Fair Market Value of a Share on
     the date the ISO is granted and (ii) the date on which such ISO terminates
     is a date not later than the day preceding the fifth anniversary of the
     date on which the ISO is granted. Any Participant who disposes of Shares
     acquired upon the exercise of an ISO either (i) within two years after the
     date of grant of such ISO or (ii) within one year after the transfer of
     such Shares to the Participant, shall notify the Company of such
     disposition and of the amount realized upon such disposition.
 
                                        4
<PAGE>   48
 
          (e) Exercisability Upon Termination of Employment by Death or
     Disability.  If a Participant's employment with the Company and its
     Subsidiaries terminates by reason of death or Disability after the first
     anniversary of the date of grant of an Option, (i) the unexercised portion
     of such Option shall immediately vest in full and (ii) such portion may
     thereafter be exercised during the shorter of (A) the remaining stated term
     of the Option or (B) five years after the date of death or Disability.
 
          (f) Exercisability Upon Termination of Employment by Retirement.  If a
     Participant's employment with the Company and its Subsidiaries terminates
     by reason of Retirement after the first anniversary of the date of grant of
     an Option, an unexercised Option may thereafter be exercised during the
     shorter of (i) the remaining stated term of the Option or (ii) five years
     after the date of such termination of employment (the "Post-Retirement
     Exercise Period"), but only to the extent to which such Option was
     exercisable at the time of such termination of employment or becomes
     exercisable during the Post-Retirement Exercise Period; provided, however,
     that if a Participant dies within a period of five years after such
     termination of employment, an unexercised Option may thereafter be
     exercised, during the shorter of (i) the remaining stated term of the
     Option or (ii) the period that is the longer of (A) five years after the
     date of such termination of employment or (B) one year after the date of
     death (the "Special Exercise Period"), but only to the extent to which such
     Option was exercisable at the time of such termination of employment or
     becomes exercisable during the Special Exercise Period.
 
          (g) Effect of Other Termination of Employment.  If a Participant's
     employment with the Company and its Subsidiaries terminates for any reason
     (other than death, Disability or Retirement after the first anniversary of
     the date of grant of an Option as described above), an unexercised Option
     may thereafter be exercised during the period ending 30 days after the date
     of such termination of employment, but only to the extent to which such
     Option was exercisable at the time of such termination of employment.
     Notwithstanding the foregoing, the Committee may, in its sole discretion,
     accelerate the vesting of unvested Options held by a Participant if such
     Participant is terminated from employment without "cause" (as such term is
     defined by the Committee in its sole discretion) by the Company.
 
          (h) Nontransferability of Stock Options.  Except as otherwise provided
     in this Section 7(h), a stock option shall not be transferable by the
     optionee otherwise than by will or by the laws of descent and distribution
     and during the lifetime of an optionee an option shall be exercisable only
     by the optionee. An option exercisable after the death of an optionee or a
     transferee pursuant to the following sentence may be exercised by the
     legatees, personal representatives or distributees of the optionee or such
     transferee. The Committee may, in its discretion, authorize all or a
     portion of the options previously granted or to be granted to an optionee
     to be on terms which permit irrevocable transfer for no consideration by
     such optionee to any child, stepchild, grandchild, parent, stepparent,
     grandparent, spouse, sibling, mother-in-law, father-in-law, son-in-law,
     daughter-in-law, brother-in-law, or sister-in-law, including adoptive
     relationships, of the optionee, trusts for the exclusive benefit of these
     persons, and any other entity owned solely by these persons ("Eligible
     Transferees"), provided that (x) the stock option agreement pursuant to
     which such options are granted must be approved by the Committee, and must
     expressly provide for transferability in a manner consistent with this
     Section and (y) subsequent transfers of transferred options shall be
     prohibited except those in accordance with the first sentence of this
     Section 7(h). The Committee may, in its discretion, amend the definition of
     Eligible Transferees to conform to the coverage rules of Form S-8 under the
     Securities Act of 1933 or any comparable Form from time to time in effect.
     Following transfer, any such options shall continue to be subject to the
     same terms and conditions as were applicable immediately prior to transfer.
     The events of termination of service of Sections 7(e), 7(f) and 7(g) hereof
     shall continue to be applied with respect to the original optionee,
     following which the options shall be exercisable by the transferee only to
     the extent, and for the periods specified, in Sections 7(e), 7(f) and 7(g).
     The Committee may delegate to a committee consisting of employees of the
     Company the authority to authorize transfers, establish terms and
     conditions upon which transfers may be made and establish classes of
     options eligible to transfer options, as well as to make other
     determinations with respect to option transfers.
 
                                        5
<PAGE>   49
 
8.  TERMS AND CONDITIONS OF STOCK APPRECIATION RIGHTS
 
     (a) Grants.  The Committee also may grant (i) a Stock Appreciation Right
independent of an Option or (ii) a Stock Appreciation Right in connection with
an Option, or a portion thereof. A Stock Appreciation Right granted pursuant to
clause (ii) of the preceding sentence (A) may be granted at the time the related
Option is granted or at any time prior to the exercise or cancellation of the
related Option, (B) shall cover the same Shares covered by an Option (or such
lesser number of Shares as the Committee may determine) and (C) shall be subject
to the same terms and conditions as such Option except for such additional
limitations as are contemplated by this Section 8 (or such additional
limitations as may be included in an Award agreement).
 
     (b) Terms.  The exercise price per Share of a Stock Appreciation Right
shall be an amount determined by the Committee but in no event shall such amount
be less than the greater of (i) the Fair Market Value of a Share on the date the
Stock Appreciation Right is granted or, in the case of a Stock Appreciation
Right granted in conjunction with an Option, or a portion thereof, the Option
Price of the related Option and (ii) an amount permitted by applicable laws,
rules, by-laws or policies of regulatory authorities or stock exchanges. Each
Stock Appreciation Right granted independent of an Option shall entitle a
Participant upon exercise to an amount equal to (i) the excess of (A) the Fair
Market Value on the exercise date of one Share over (B) the exercise price per
Share, times (ii) the number of Shares covered by the Stock Appreciation Right.
Each Stock Appreciation Right granted in conjunction with an Option, or a
portion thereof, shall entitle a Participant to surrender to the Company the
unexercised Option, or any portion thereof, and to receive from the Company in
exchange therefor an amount equal to (i) the excess of (A) the Fair Market Value
on the exercise date of one Share over (B) the Option Price per Share, times
(ii) the number of Shares covered by the Option, or portion thereof, which is
surrendered. The date a notice of exercise is received by the Company shall be
the exercise date. Payment shall be made in Shares or in cash, or partly in
Shares and partly in cash, valued at such Fair Market Value, all as shall be
determined by the Committee. Stock Appreciation Rights may be exercised from
time to time upon actual receipt by the Company of written notice of exercise
stating the number of Shares with respect to which the Stock Appreciation Right
is being exercised. No fractional Shares will be issued in payment for Stock
Appreciation Rights, but instead cash will be paid for a fraction or, if the
Committee should so determine, the number of Shares will be rounded downward to
the next whole Share.
 
     (c) Limitations.  The Committee may impose, in its discretion, such
conditions upon the exercisability or transferability of Stock Appreciation
Rights as it may deem fit.
 
     (d) Limited Stock Appreciation Rights.  The Committee may grant LSARs that
are exercisable upon the occurrence of specified contingent events. Such LSARs
may provide for a different method of determining appreciation, may specify that
payment will be made only in cash and may provide that any related Awards are
not exercisable while such LSARs are exercisable. Unless the context otherwise
requires, whenever the term "Stock Appreciation Right" is used in the Plan, such
term shall include LSARs.
 
9.  OTHER STOCK-BASED AWARDS
 
     (a) Generally.  The Committee, in its sole discretion, may grant Awards of
Shares, Awards of restricted Shares and Awards that are valued in whole or in
part by reference to, or are otherwise based on the Fair Market Value of, Shares
("Other Stock-Based Awards"). Such Other Stock-Based Awards shall be in such
form, and dependent on such conditions, as the Committee shall determine,
including, without limitation, the right to receive one or more Shares (or the
equivalent cash value of such Shares) upon the completion of a specified period
of service, the occurrence of an event and/or the attainment of performance
objectives. Other Stock-Based Awards may be granted alone or in addition to any
other Awards granted under the Plan. Subject to the provisions of the Plan, the
Committee shall determine to whom and when Other Stock-Based Awards will be
made; the number of Shares to be awarded under (or otherwise related to) such
Other Stock-Based Awards; whether such Other Stock-Based Awards shall be settled
in cash, Shares or a combination of cash and Shares; and all other terms and
conditions of such Awards (including, without limitation, the vesting provisions
thereof).
 
                                        6
<PAGE>   50
 
     (b) Performance-Based Awards.  Notwithstanding anything to the contrary
herein, certain Other Stock-Based Awards granted under this Section 9 may be
granted in a manner which is deductible by the Company under Section 162(m) of
the Code (or any successor section thereto) ("Performance-Based Awards"). A
Participant's Performance-Based Award shall be determined based on the
attainment of written performance goals approved by the Committee for a
performance period established by the Committee (i) while the outcome for that
performance period is substantially uncertain and (ii) no more than 90 days
after the commencement of the performance period to which the performance goal
relates or, if less, the number of days which is equal to 25 percent of the
relevant performance period. The performance goals, which must be objective,
shall be based upon one or more of the following criteria: (i) earnings before
or after taxes (including earnings before interest, taxes, depreciation and
amortization); (ii) net income; (iii) operating income; (iv) earnings per Share;
(v) book value per Share; (vi) return on stockholders' equity; (vii) expense
management; (viii) return on investment before or after the cost of capital;
(ix) improvements in capital structure; (x) profitability of an identifiable
business unit or product; (xi) maintenance or improvement of profit margins;
(xii) stock price; (xiii) market share; (xiv) revenues or sales; (xv) costs;
(xvi) cash flow; (xvii) working capital; (xviii) changes in net assets (whether
or not multiplied by a constant percentage intended to represent the cost of
capital); and (xix) return on assets. The foregoing criteria may relate to the
Company, one or more of its Subsidiaries or one or more of its divisions, units,
minority investments, partnerships, joint ventures, product lines or products or
any combination of the foregoing, and may be applied on an absolute basis and/or
be relative to one or more peer group companies or indices, or any combination
thereof, all as the Committee shall determine. In addition, to the degree
consistent with Section 162(m) of the Code (or any successor section thereto),
the performance goals may be calculated without regard to extraordinary items or
accounting changes. The maximum amount of a Performance-Based Award to any
Participant with respect to a fiscal year of the Company shall be $5,000,000.
The Committee shall determine whether, with respect to a performance period, the
applicable performance goals have been met with respect to a given Participant
and, if they have, to so certify and ascertain the amount of the applicable
Performance-Based Award. No Performance-Based Awards will be paid for such
performance period until such certification is made by the Committee. The amount
of the Performance-Based Award actually paid to a given Participant may be less
than the amount determined by the applicable performance goal formula, at the
discretion of the Committee. The amount of the Performance-Based Award
determined by the Committee for a performance period shall be paid to the
Participant at such time as determined by the Committee in its sole discretion
after the end of such performance period; provided, however, that a Participant
may, if and to the extent permitted by the Committee and consistent with the
provisions of Section 162(m) of the Code, elect to defer payment of a
Performance-Based Award.
 
10.  ADJUSTMENTS UPON CERTAIN EVENTS
 
     Notwithstanding any other provisions in the Plan to the contrary, the
following provisions shall apply to all Awards granted under the Plan:
 
          (a) Generally.  In the event of any change in the outstanding Shares
     after the Effective Date by reason of any Share dividend or split,
     reorganization, recapitalization, merger, consolidation, spin-off,
     combination or exchange of Shares or other corporate exchange, or any
     distribution to stockholders of Shares other than regular cash dividends,
     the Committee shall make such substitution or adjustment, if any, as it, in
     its sole discretion and without liability to any person, deems to be
     equitable, as to (i) the number or kind of Shares or other securities
     issued or reserved for issuance pursuant to the Plan or pursuant to
     outstanding Awards, (ii) the Option Price and/or (iii) any other affected
     terms of such Awards.
 
          (b) Change in Control.  In the event of a Change in Control, Awards
     granted under the Plan shall accelerate as follows: (i) each Option and
     Stock Appreciation Right shall become immediately vested and exercisable;
     provided, however, that if such Awards are not exercised prior to the date
     of the consummation of the Change in Control, the Committee, in its sole
     discretion and without liability to any person may provide for (A) the
     payment of a cash amount in exchange for the cancellation of such Award
     and/or (B) the issuance of substitute Awards that will substantially
     preserve the value, rights and
 
                                        7
<PAGE>   51
 
     benefits of any affected Awards (previously granted hereunder) as of the
     date of the consummation of the Change in Control; (ii) restrictions on
     Awards of restricted shares shall lapse; and (iii) Other Stock-Based Awards
     shall become payable as if targets for the current period were satisfied at
     100%.
 
11.  NO RIGHT TO EMPLOYMENT
 
     The granting of an Award under the Plan shall impose no obligation on the
Company or any Subsidiary to continue the employment of a Participant and shall
not lessen or affect the Company's or Subsidiary's right to terminate the
employment of such Participant.
 
12.  SUCCESSORS AND ASSIGNS
 
     The Plan shall be binding on all successors and assigns of the Company and
a Participant, including without limitation, the estate of such Participant and
the executor, administrator or trustee of such estate, or any receiver or
trustee in bankruptcy or representative of the Participant's creditors.
 
13.  NONTRANSFERABILITY OF AWARDS
 
     Except as provided in Section 7(h) of the Plan, an Award shall not be
transferable or assignable by the Participant otherwise than by will or by the
laws of descent and distribution. During the lifetime of a Participant, an Award
shall be exercisable only by such Participant. An Award exercisable after the
death of a Participant may be exercised by the legatees, personal
representatives or distributees of the Participant. Notwithstanding anything to
the contrary herein, the Committee, in its sole discretion, shall have the
authority to waive this Section 13 (or any part thereof) to the extent that this
Section 13 (or any part thereof) is not required under the rules promulgated
under any law, rule or regulation applicable to the Company.
 
14.  AMENDMENTS OR TERMINATION
 
     The Board or the Committee may amend, alter or discontinue the Plan, but no
amendment, alteration or discontinuation shall be made which, (a) without the
approval of the stockholders of the Company, would (except as is provided in
Section 10 of the Plan), increase the total number of Shares reserved for the
purposes of the Plan or change the maximum number of Shares for which Awards may
be granted to any Participant or (b) without the consent of a Participant, would
impair any of the rights or obligations under any Award theretofore granted to
such Participant under the Plan; provided, however, that the Board or the
Committee may amend the Plan in such manner as it deems necessary to permit the
granting of Awards meeting the requirements of the Code or other applicable
laws. Notwithstanding anything to the contrary herein, neither the Committee nor
the Board may amend, alter or discontinue the provisions relating to Section
10(b) of the Plan after the occurrence of a Change in Control.
 
15.  INTERNATIONAL PARTICIPANTS
 
     With respect to Participants who reside or work outside the United States
of America and who are not (and who are not expected to be) "covered employees"
within the meaning of Section 162(m) of the Code (or any successor section
thereto), the Committee may, in its sole discretion, amend the terms of the Plan
or Awards with respect to such Participants in order to conform such terms with
the requirements of local law.
 
16.  CHOICE OF LAW
 
     The Plan shall be governed by and construed in accordance with the laws of
the State of Delaware applicable to contracts made and to be performed in the
State of Delaware.
 
17.  EFFECTIVENESS OF THE PLAN
 
     The Plan shall be effective as of the Spinoff Date. If the Plan is not
approved by the stockholders of the Company prior to the first anniversary of
the Spinoff Date, no Awards may be granted thereafter.
 
                                        8
<PAGE>   52
 
                                                                       EXHIBIT C
 
                        THE DUN & BRADSTREET CORPORATION
                       1999 EMPLOYEE STOCK PURCHASE PLAN
 
1.  DEFINITIONS
 
(a)  "ACCOUNT" means an Employee Stock Purchase Plan account maintained by the
     Company or a designated recordkeeper.
 
(b)  "BOARD" means the Board of Directors of the Company.
 
(c)  "CODE" means the Internal Revenue Code of 1986, as amended.
 
(d)  "COMMITTEE" means the Compensation & Benefits Committee of the Board.
 
(e)  "COMMON STOCK" means common stock of the Company.
 
(f)  "COMPANY" means The Dun & Bradstreet Corporation.
 
(g)  "ELIGIBLE COMPENSATION" means the total amount paid by the Company or any
     Subsidiary to the Eligible Employee (other than amounts paid after
     termination of employment) as salary, wages, lump-sum salary or wage
     increases, overtime, regular cash bonuses and commissions, one-time cash
     payments in lieu of foregone regular bonus and commission opportunities,
     and any portion of such amounts voluntarily deferred or reduced by the
     Eligible Employee under any employee benefit plan of the Company or a
     Subsidiary available to all levels of Employees on a nondiscriminatory
     basis upon satisfaction of eligibility requirements, but excluding any
     pension, retainers, severance pay, special stay-on bonus payments, income
     derived from stock appreciation rights and stock options and dispositions
     of stock acquired thereunder, payments dependent upon any contingency and
     other special remunerations (including performance units). The Committee
     shall have the authority to determine and approve all forms of pay to be
     included in the definition of Eligible Compensation and may change the
     definition on a prospective basis.
 
(h)  "ELIGIBLE EMPLOYEE" means an Employee eligible to participate in the Plan
     pursuant to the provisions of section 5.
 
(i)  "EMPLOYEE" means an individual classified as an employee (within the
     meaning of Code section 3401(c) and the regulations thereunder) by the
     Company or a Subsidiary on the Company's or such Subsidiary's payroll
     records during the relevant period.
 
(j)  "FAIR MARKET VALUE" means the mean of the high and low sales prices of a
     share of Common Stock on the New York Stock Exchange on the last trading
     day of the applicable Stock Purchase Period.
 
(k)  "PARTICIPATING EMPLOYEE" means an Employee (1) for whom payroll deductions
     are currently being made or (2) for whom payroll deductions are not
     currently being made because he or she has reached the limitation set forth
     in section 7.
 
(l)  "PLAN" means The Dun & Bradstreet Corporation 1999 Employee Stock Purchase
     Plan.
 
(m)  "REGULAR PAYCHECK" means any bi-weekly, limited hour, or monthly base
     salary paycheck.
 
(n)  "STOCK PURCHASE PERIOD" means a calendar month.
 
(o)  "SUBSIDIARY" means any present or future corporation which (1) is a
     "subsidiary corporation" of the Company as that term is defined in Code
     section 424 and (2) is designated a participating employer by the
     Committee.
 
2.  PURPOSE OF THE PLAN
 
     The purpose of the Plan is to secure for the Company and its stockholders
the benefits of the incentive inherent in the ownership of the Company's capital
stock by present and future Employees of the Company
 
                                        1
<PAGE>   53
 
and its Subsidiaries. The Plan is intended to comply with the provisions of Code
sections 421, 423, and 424. The Plan may also include sub-plans applicable to
non-U.S. jurisdictions that are designed to be outside the scope of Code
section 423.
 
3.  SHARES RESERVED FOR THE PLAN
 
     There shall be reserved for issuance and purchase by Participating
Employees under the Plan an aggregate of 3 million shares of Common Stock,
subject to adjustment as provided in section 12. Shares subject to the Plan may
be shares now or hereafter authorized but unissued, or shares that were once
issued and subsequently reacquired by the Company. If and to the extent that any
right to purchase reserved shares shall not be exercised by any Participating
Employee for any reason or if such right to purchase shall terminate as provided
herein, shares that have not been so purchased hereunder shall again become
available for the purposes of the Plan unless the Plan shall have been
terminated.
 
4.  ADMINISTRATION OF THE PLAN
 
     The Plan shall be administered, at the expense of the Company, by the
Committee. The Committee consists of not less than three members of the Board
who are not employees of the Company and who shall serve at the pleasure of the
Board. The Committee may request advice or assistance from or employ such other
persons as are necessary for proper administration of the Plan. Subject to the
express provisions of the Plan, the Committee shall have authority to interpret
the Plan, to prescribe, amend, and rescind rules and regulations relating to it,
and to make all other determinations necessary or advisable in administering the
Plan, all of which determinations shall be final and binding upon all persons.
Subject to the terms of the Plan, the Committee may delegate any or all of its
administrative duties under the Plan to a committee consisting of management
employees of the Company.
 
     The Committee may adopt rules or procedures relating to the operation and
administration of the Plan to accommodate the specific requirements of local
laws and procedures in foreign jurisdictions. Without limiting the generality of
the foregoing, the Committee is specifically authorized to adopt rules and
procedures regarding the handling of payroll deductions, payment of interest,
conversion of local currency, payroll tax withholding procedures and handling
the stock certificates which may vary with local requirements.
 
     The Committee may also adopt sub-plans applicable to particular
Subsidiaries or locations, which sub-plans may be designed to be outside the
scope of Code section 423. The rules of such sub-plans may take precedence over
other provisions of this Plan with the exception of section 3, but unless
otherwise superseded by the terms of any such sub-plan, the provisions of this
Plan shall govern the operation of such sub-plan.
 
5.  ELIGIBLE EMPLOYEES
 
     Each Employee of the Company or any Subsidiary shall be eligible to
participate in the Plan, provided that such Employee:
 
          (a) Is not in a group of highly compensated employees, as defined in
     Code section 423(b)(4)(D), that the Committee determines to be ineligible
     to participate in the Plan;
 
          (b) Customarily works 20 hours or more per week and 5 months or more
     per calendar year; and
 
          (c) Does not own, immediately after the right is granted, stock
     possessing five percent (5%) or more of the total combined voting power or
     value of all classes of capital stock of the Company or of a Subsidiary.
 
     In determining stock ownership under this section 5, the rules of Code
section 424(d) shall apply and stock that the Employee may purchase under
outstanding options shall be treated as stock owned by the Employee.
 
     For purposes of determining eligibility to participate in the Plan, (i) a
person on an approved leave of absence with his or her employer shall be deemed
to be an Employee for the first 90 days of such leave of absence and (ii) such
Employee's employment shall be deemed to have terminated at the close of
business on
                                        2
<PAGE>   54
 
the 90th day of such leave of absence unless such Employee shall have returned
to regular employment prior to the close of business on such 90th day.
Termination of any Employee's leave of absence, other than termination of such
leave of absence on return to regular employment, shall terminate an Employee's
employment for all purposes of the Plan and shall terminate such Employee's
participation in the Plan and right to purchase shares under the Plan.
Notwithstanding the foregoing, the 90-day limit described in this paragraph
shall not apply if the Employee on leave has reemployment rights guaranteed by
law or by contract.
 
6.  ELECTION TO PARTICIPATE AND PAYROLL DEDUCTIONS
 
     Each Eligible Employee may elect to participate in the Plan during the
enrollment period established by the Committee that is just prior to the
applicable Stock Purchase Period. Participation shall become effective as of the
beginning of the Stock Purchase Period immediately following the applicable
enrollment period during which the Eligible Employee elected to participate in
the Plan.
 
     Each Eligible Employee may elect a payroll deduction of from 1% to 10% (in
whole percentages) of Eligible Compensation. Such percentage shall be deducted
from each Regular Paycheck. Employees of certain overseas Subsidiaries, as
determined by the Committee to be unable to legally require payroll deductions,
may make each of their payments by personal check rather than payroll deduction.
 
     Elections under this section 6 are subject to the limit set forth in
section 7. All payroll deductions shall be credited, as promptly as practicable,
to an account in the name of the Participating Employee and may be used by the
Company for any corporate purpose. No interest will be paid or allowed on any
money paid into the Plan or credited to the account of any Participating
Employee, except as required by law.
 
     Unless a Participating Employee elects otherwise and follows the procedures
established by the Committee to discontinue or change the rate of payroll
deductions, the rate of payroll deductions shall continue through the
then-current Stock Purchase Period and for future Stock Purchase Periods, unless
the Committee determines to change the maximum permissible contribution rate.
 
     A Participating Employee may at any time cease participation in the Plan by
notifying the Company in the manner specified by the Committee. The cessation
will be effective as soon as practicable, whereupon no further payroll
deductions shall be made, and all accumulated payroll deductions shall be used
to purchase shares as provided in section 9. Any Participating Employee who
ceases to participate may elect to participate during the applicable enrollment
period for a subsequent Stock Purchase Period, if then eligible.
 
     Subject to the requirements of section 5, a Participating Employee who is
on an approved leave of absence with his or her employer may continue to
participate in the Plan as though actively employed so long as such employee
continues to be paid Eligible Compensation.
 
7.  LIMITATION OF NUMBER OF SHARES THAT AN EMPLOYEE MAY PURCHASE
 
     No right to purchase shares under the Plan shall permit an Employee to
purchase stock under all employee stock purchase plans of the Company and its
Subsidiaries at a rate which in the aggregate exceeds $25,000 of Fair Market
Value of such stock (determined at the time the right is granted) for each
calendar year in which the right is outstanding at any time.
 
8.  PURCHASE PRICE
 
     The purchase price for each share of Common Stock shall be eighty-five
percent (85%) of the Fair Market Value of such share on the last trading day of
the applicable Stock Purchase Period.
 
9.  METHOD OF PURCHASE AND INVESTMENT ACCOUNTS
 
     As of the last trading day of each Stock Purchase Period, each
Participating Employee shall be deemed, without any further action, to have
purchased the number of whole and fractional shares of Common Stock determined
by dividing the amount of his or her accumulated payroll deductions by the
purchase price as determined in section 8. All such shares shall be deposited in
separate Accounts for the Participating
 
                                        3
<PAGE>   55
 
Employees. All dividends paid with respect to such shares shall be credited to
each Participating Employee's Account, and will be automatically reinvested in
whole and fractional shares of Common Stock.
 
10.  RIGHTS AS A STOCKHOLDER
 
     At the time funds from a Participating Employee's payroll deductions
account are used to purchase Common Stock, he or she shall have all of the
rights and privileges of a stockholder of the Company with respect to whole
shares purchased under the Plan whether or not certificates representing shares
have been issued.
 
11.  RIGHTS NOT TRANSFERABLE
 
     Rights granted under the Plan are not transferable by a Participating
Employee other than by will or the laws of descent and distribution and are
exercisable during his or her lifetime only by him or her.
 
12.  ADJUSTMENT IN CASE OF CHANGES AFFECTING THE COMPANY'S COMMON STOCK
 
     In the event of a subdivision of outstanding shares of Common Stock, or the
payment of a stock dividend thereon, the number of shares reserved or authorized
to be reserved under the Plan shall be increased proportionately, and such other
adjustment shall be made as may be deemed necessary or equitable by the
Committee. In the event of any other change affecting the Common Stock, such
adjustment shall be made as may be deemed equitable by the Committee to give
proper effect to such event, subject to the limitations of Code section 424.
 
13.  RETIREMENT, TERMINATION, AND DEATH
 
     In the event of a Participating Employee's retirement, death or termination
of employment during a Stock Purchase Period, the amount of his or her
accumulated payroll deductions shall be used to purchase shares of Common Stock
on the last trading day of such Stock Purchase Period.
 
14.  AMENDMENT OF THE PLAN
 
     The Board or the Committee may at any time, or from time to time, amend the
Plan in any respect.
 
15.  TERMINATION OF THE PLAN
 
     The Plan and all rights of Employees hereunder shall terminate:
 
          (a) On the last trading day of the Stock Purchase Period on which
     Participating Employees become entitled to purchase a number of shares
     greater than the number of reserved shares remaining available for
     purchase; or
 
          (b) At any time, at the discretion of the Board or the Committee.
 
     In the event that the Plan terminates under circumstances described in
subsection (a) above, reserved shares remaining as of the termination date shall
be sold to Participating Employees on a pro rata basis based on the total amount
of payroll deductions accumulated by all Participating Employees during the
applicable Stock Purchase Period. Accumulated payroll deductions in excess of
the amount needed to purchase the reserved shares remaining under the Plan shall
be refunded to the Participating Employees on a pro rata basis.
 
16.  EFFECTIVE DATE OF THE PLAN
 
     The Plan shall be effective as of January 1, 1999. If the Plan is not
approved by the holders of a majority of the Common Stock present or represented
by proxy at a special or annual meeting of stockholders held on or before
September 15, 1999, the Plan shall not be effective thereafter.
 
                                        4
<PAGE>   56
 
17.  GOVERNMENTAL AND OTHER REGULATIONS
 
     The Plan, and the grant and exercise of the rights to purchase shares
hereunder, and the Company's obligation to sell and deliver shares upon the
exercise of rights to purchase shares, shall be subject to all applicable
Federal, state, and local laws, rules and regulations, and to such approvals by
any regulatory or governmental agency as may, in the opinion of counsel for the
Company, be required.
 
18.  NO EMPLOYMENT RIGHTS
 
     The Plan does not, directly or indirectly, create in any Employee or class
of employees any right with respect to continuation of employment by the Company
or a Subsidiary, and it shall not be deemed to interfere in any way with the
Company's or the Subsidiary's right to terminate, or otherwise modify, an
Employee's employment at any time.
 
19.  EFFECT OF PLAN
 
     The provisions of the Plan shall, in accordance with its terms, be binding
upon, and inure to the benefit of, all successors of each Participating
Employee, including, without limitation, such Participating Employee's estate
and the executors, administrators, or trustees thereof, and the heirs and
legatees and any receiver, trustee in bankruptcy, or representative of creditors
of such Participating Employee.
 
20.  GOVERNING LAW
 
     The internal laws of the State of New York govern all matters relating to
the Plan.
 
                                        5
<PAGE>   57
                                      PROXY

                        THE DUN & BRADSTREET CORPORATION
             PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS FOR
            ANNUAL MEETING OF SHAREHOLDERS TO BE HELD APRIL 20, 1999

The undersigned hereby appoints Volney Taylor, Frank S. Sowinski and Mitchell C.
Sussis, or any of them, proxies with full power of substitution to represent and
vote all the shares of Common Stock of The Dun & Bradstreet Corporation which
the undersigned is entitled to vote at the Annual Meeting of Shareholders on
April 20, 1999, and at any adjournment thereof. The undersigned directs the
named proxies to vote as directed on the reverse side of this card on the
specified proposals and in their discretion on any other business which may
properly come before said meeting.

This card also constitutes voting instructions to the Trustee of The Dun &
Bradstreet Corporation Profit Participation Plan to vote, in person or by proxy,
the proportionate interest of the undersigned in the shares of Common Stock of
The Dun & Bradstreet Corporation held by the Trustee under such Plan, as
described in the Proxy Statement.

YOU ARE ENCOURAGED TO SPECIFY YOUR CHOICES BY MARKING THE APPROPRIATE BOXES
(SEE REVERSE SIDE), BUT YOU NEED NOT MARK ANY BOXES IF YOU WISH TO VOTE IN
ACCORDANCE WITH THE BOARD OF DIRECTORS' RECOMMENDATIONS. THE NAMED PROXIES
CANNOT VOTE YOUR SHARES UNLESS YOU SIGN AND RETURN THIS CARD OR FOLLOW THE
APPLICABLE INTERNET OR TELEPHONE VOTING PROCEDURES.


                                                                SEE REVERSE SIDE

- --------------------------------------------------------------------------------
                            - FOLD AND DETACH HERE -



                        THE DUN & BRADSTREET CORPORATION

                         Annual Meeting of Shareholders
                                 April 20, 1999
                                    9:30 a.m.
                               1209 Orange Street
                              Wilmington, Delaware
<PAGE>   58
/X/ PLEASE MARK YOUR VOTES AS IN THIS EXAMPLE                               3299


THIS PROXY, WHEN PROPERLY EXECUTED, WILL BE VOTED AS DIRECTED HEREIN. IF NO
DIRECTION IS MADE, THIS PROXY WILL BE VOTED FOR THE NOMINEES LISTED; FOR
PROPOSALS 2, 3, 4 AND 5; AND AGAINST PROPOSAL 6.

- --------------------------------------------------------------------------------
         THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR ITS NOMINEES AND
                          FOR PROPOSALS 2, 3, 4 AND 5.
- --------------------------------------------------------------------------------

1. Election of three  Class 1 Directors. Nominees:           FOR        WITHHELD
   (1) Robert R. Glauber                                     / /          / /
   (2) Victor A. Pelson
   (3) Volney Taylor

For, except vote withheld from the following nominee(s):


2. Ratification of the selection of independent accountants.

                    FOR            AGAINST            ABSTAIN
                    / /              / /                / /


3. Approval of the Company's Covered Employee Cash Incentive Plan.

                    FOR            AGAINST            ABSTAIN
                    / /              / /                / /


4. Approval of the Company's 1998 Key Employees' Stock Incentive Plan.

                    FOR            AGAINST            ABSTAIN
                    / /              / /                / /


5. Approval of the Company's 1999 Employee Stock Purchase Plan.

                    FOR            AGAINST            ABSTAIN
                    / /              / /                / /


- --------------------------------------------------------------------------------
          THE BOARD OF DIRECTORS RECOMMENDS A VOTE AGAINST PROPOSAL 6.
- --------------------------------------------------------------------------------


6. Shareholder proposal regarding implementation of the MacBride Principles in
Northern Ireland.

                    FOR            AGAINST            ABSTAIN
                    / /              / /                / /





Signature(s)                                            DATE
             ------------------------------------------      -------------------
         PLEASE SIGN EXACTLY AS NAME APPEARS HEREON. JOINT OWNERS SHOULD EACH
         SIGN. WHEN SIGNING AS ATTORNEY, EXECUTOR, ADMINISTRATOR, TRUSTEE OR
         GUARDIAN, PLEASE GIVE FULL TITLE AS SUCH.
- --------------------------------------------------------------------------------
                            - FOLD AND DETACH HERE -


                        THE DUN & BRADSTREET CORPORATION

Dear Shareholder:

The Dun & Bradstreet Corporation encourages you to take advantage of new and
convenient ways by which you can vote your shares. You can vote your shares
electronically through the internet or the telephone. This eliminates the need
to return the proxy card.

To vote your shares electronically, you must use the control number printed in
the box above, just below the perforation. The series of numbers that appear in
this box must be used to access the system.

1. To vote over the internet:

   -  Log on to the internet and go to the web site http://www.vote-by-net.com

2. To vote over the telephone:

   - On a touch-tone telephone, call 1-800-OK2-VOTE (1-800-652-8683) 24 hours a
     day, 7 days a week

Your electronic vote authorizes the named proxies in the same manner as if you
marked, signed, dated and returned the proxy card.

If you choose to vote your shares electronically, there is no need for you to
mail back your proxy card.


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