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<TABLE> <S> <C>
<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS FOR ADAMS GOLF, INC. AND
ITS SUBSIDIARIES FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2000 AND IS QUALIFIED
IN ITS ENTIRETY TO SUCH UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
<S> <C>
<PERIOD-TYPE> 9-MOS
<FISCAL-YEAR-END> DEC-31-2000
<PERIOD-END> SEP-30-2000
<CASH> 8,347
<SECURITIES> 15,954
<RECEIVABLES> 9,460
<ALLOWANCES> 1,945
<INVENTORY> 16,531
<CURRENT-ASSETS> 53,119
<PP&E> 11,059
<DEPRECIATION> 4,747
<TOTAL-ASSETS> 68,711
<CURRENT-LIABILITIES> 6,096
<BONDS> 0
0
0
<COMMON> 23
<OTHER-SE> 62,510
<TOTAL-LIABILITY-AND-EQUITY> 68,711
<SALES> 36,450
<TOTAL-REVENUES> 36,450
<CGS> 12,727
<TOTAL-COSTS> 30,107
<OTHER-EXPENSES> 9,482
<LOSS-PROVISION> 2,214
<INTEREST-EXPENSE> (21)
<INCOME-PRETAX> (16,938)
<INCOME-TAX> (1,121)
<INCOME-CONTINUING> (15,817)
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (15,817)
<EPS-BASIC> (0.70)
<EPS-DILUTED> (0.70)
</TABLE>
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