<TABLE> <S> <C>
<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS FOR ADAMS GOLF, INC. AND
ITS SUBSIDIARIES FOR THE SIX MONTHS ENDED JUNE 30, 2000 AND IS QUALIFIED IN ITS
ENTIRETY TO SUCH UNAUDITED CONDENDSED CONSOLIDATED FINANCIAL STATEMENTS.
</LEGEND>
<S> <C>
<PERIOD-TYPE> 6-MOS
<FISCAL-YEAR-END> DEC-31-2000
<PERIOD-START> JAN-01-2000
<PERIOD-END> JUN-30-2000
<CASH> 9,449
<SECURITIES> 9,570
<RECEIVABLES> 15,218
<ALLOWANCES> 1,271
<INVENTORY> 17,624
<CURRENT-ASSETS> 53,457
<PP&E> 10,896
<DEPRECIATION> 4,134
<TOTAL-ASSETS> 76,993
<CURRENT-LIABILITIES> 7,991
<BONDS> 0
0
0
<COMMON> 23
<OTHER-SE> 68,880
<TOTAL-LIABILITY-AND-EQUITY> 76,993
<SALES> 27,965
<TOTAL-REVENUES> 27,965
<CGS> 8,712
<TOTAL-COSTS> 23,397
<OTHER-EXPENSES> 6,634
<LOSS-PROVISION> 716
<INTEREST-EXPENSE> (144)
<INCOME-PRETAX> (10,728)
<INCOME-TAX> (1,144)
<INCOME-CONTINUING> (9,584)
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> (9,584)
<EPS-BASIC> (0.43)
<EPS-DILUTED> (0.43)
</TABLE>