DELICIOUS BRANDS INC
8-K, 1999-04-14
GROCERIES & RELATED PRODUCTS
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                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                             -----------------------

                                    FORM 8-K
                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(D) OF THE
                         SECURITIES EXCHANGE ACT OF 1934


Date of Report (Date of earliest event reported): APRIL 12, 1999


                             DELICIOUS BRANDS, INC.
- --------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)


        DELAWARE                000-24941          06-1255882
- --------------------------------------------------------------------------------
(State or Other Jurisdiction   (Commission       (IRS Employer
     of Incorporation)         File Number)   Identification No.)


                 2070 MAPLE STREET, DES PLAINES, ILLINOIS 60018
- --------------------------------------------------------------------------------
                 (Address of Principal Executive Offices)


Registrant's telephone number, including area code: (847)669-3200



<PAGE>
Item 5.  OTHER EVENTS.

                  On April 12, 1999,  Delicious Brands Inc. (NASDAQ:  DBSI) (the
"Company")  issued  and sold  35,000  shares of Series B  Convertible  Preferred
Stock,  $.01 par value per share  (the  "Series  B  Convertible  Stock"),  and a
Warrant (the  "Warrant") to purchase  700,000  shares of common stock,  $.01 par
value per share ("Common Stock"),  to Little Meadow Corp. (the "Purchaser") in a
private  securities  transaction.  The Series B  Convertible  Stock is initially
convertible into 175,000 restricted shares of Common Stock. The initial exercise
price of the Warrant is $.01 per share, and the Warrant has a term of ten years.
The aggregate  purchase price of the Series B Convertible  Stock and the Warrant
was  $1,750,000.  Pursuant to the terms of the  Securities  Purchase  Agreement,
dated  April 12,  1999,  by and  between  the  Company  and the  Purchaser  (the
"Securities  Purchase  Agreement"),  the  Purchaser has the right to appoint two
directors.  For  additional  information,  reference  is made  to (i) the  Press
Release,  dated April 13, 1999, which is incorporated herein by reference and is
attached hereto as Exhibit 99.1, (ii) the Securities Purchase  Agreement,  which
is  incorporated  herein by reference  and is attached  hereto as Exhibit  10.1,
(iii)  the  Warrant  to  purchase  700,000  shares  of  Common  Stock,  which is
incorporated herein by reference and is attached hereto as Exhibit 4.1, and (iv)
the  Certificate  of the  Designations,  Powers,  Preferences  and Rights of the
Series B Convertible Preferred Stock dated April 12, 1999, which is incorporated
herein by reference and is attached hereto as Exhibit 3.1.


                                       -2-

<PAGE>

Item 7.           FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND
                  EXHIBITS.

         (C) EXHIBITS
         EXHIBIT NO.                                          EXHIBIT

          3.1                       Certificate of the Designations, Powers,
                                    Preferences and Rights of the Series B
                                    Convertible Preferred Stock, dated April 12,
                                    1999.
          4.1                       Warrant to Purchase 700,000 Shares of Common
                                    Stock, dated April 12, 1999.
         10.1                       Securities Purchase  Agreement,  dated April
                                    12, 1999, by and between  Delicious  Brands,
                                    Inc. and Little Meadow Corp.
         99.1                       Press Release, dated April 14, 1999.


                                       -3-

<PAGE>

                                   SIGNATURES


         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  Registrant  has duly  caused  this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                                     DELICIOUS BRANDS, INC.
                                                     ----------------------
                                                     (Registrant)



Dated: April 14, 1999              By: /S/   JEFFRY W. WEINER
                                       ----------------------
                                       Name:  Jeffry W. Weiner
                                       Title: Executive Vice President and
                                       Chief Financial Officer


                                       -4-

<PAGE>


                                  EXHIBIT INDEX



          3.1              Certificate of the Designations,  Powers, Preferences
                           and  Rights  of the  Series B  Convertible  Preferred
                           Stock, dated April 12, 1999.
          4.1              Warrant to Purchase  700,000  Shares of Common Stock,
                           $.01 par value per share, dated April 12, 1999.
         10.1              Securities Purchase Agreement, dated April 12,
                           1999, by and between Delicious Brands, Inc. and
                           Little Meadow Corp.
         99.1              Press Release, dated April 14, 1999.

                    CERTIFICATE OF THE DESIGNATIONS, POWERS
                             PREFERENCES AND RIGHTS
                                     OF THE
                      SERIES B CONVERTIBLE PREFERRED STOCK
                           ($.01 PAR VALUE PER SHARE)

                                       OF

                             DELICIOUS BRANDS, INC.
                             A DELAWARE CORPORATION

                             ---------------------

                         PURSUANT TO SECTION 151 OF THE
                GENERAL CORPORATION LAW OF THE STATE OF DELAWARE

                             ---------------------

            DELICIOUS BRANDS,  INC., a corporation  organized and existing under
the General Corporation Law of the State of Delaware (the "Company"),

            DOES HEREBY CERTIFY that,  pursuant to authority  conferred upon the
Board  of  Directors  of  the  Company  (the  "Board")  by  the  Certificate  of
Incorporation of , and pursuant to the provisions of Section 151 of the Delaware
General  Corporation Law, there hereby is created out of the 1,000,000 shares of
Preferred Stock authorized in Article Fourth of the Certificate of Incorporation
(the "Preferred  Stock"),  a series of the Preferred Stock  consisting of 35,000
shares,  $.01 par value  per  share,  to be  designated  "Series  B  Convertible
Preferred Stock",  and to that end the Board adopted a resolution  providing for
the  designation,  powers,  preferences  and  rights,  and  the  qualifications,
limitations and restrictions, of the Series B Convertible Preferred Stock, which
resolution is as follows:

                        RESOLVED,  that  the  Certificate  of the  Designations,
            Powers, Preferences and Rights of the Series B Convertible Preferred
            Stock ("Certificate of Designation") be and is hereby authorized and
            approved,  which  Certificate of Designation shall be filed with the
            Delaware Secretary of State in the form as follows:

            1.    DESIGNATIONS AND AMOUNT.  Thirty Five Thousand (35,000) shares
of the  Preferred  Stock  of the  Company,  $.01  par  value  per  share,  shall
constitute  a class of  Preferred  Stock  designated  as  "Series B  Convertible
Preferred Stock" (the "Series B Convertible Stock").  After the initial issuance
of  shares of  Series B  Convertible  Stock,  no  additional  shares of Series B
Convertible  Stock may be issued by the  Company  except as  provided in Section
4(c) hereof.

            2.    RANK.  Except as  specifically  provided  below,  the Series B
Convertible Stock shall,  with respect to dividend rights,  rights on redemption
and rights on liquidation,  winding up and


<PAGE>

dissolution,  rank pari passu with all classes of Common  Stock,  $.01 par value
per share, of the Company (the "Common Stock").

            3.   DIVIDENDS.  Holders of the Series B Convertible Stock shall not
be entitled to receive dividends except in the event the Company shall declare a
distribution,  whether in cash, in kind or otherwise, with respect to the Common
Stock,  and then,  in each such case,  the  holders of the Series B  Convertible
Stock  shall be  entitled  to a  proportionate  share  of any such  distribution
(whether made in cash,  securities  of the Company  (other than shares of Common
Stock) or other assets) as though the holders of the Series B Convertible  Stock
were the holders of the number of shares of Common Stock into which their shares
of Series B Convertible  Stock are  convertible  as of the record date fixed for
the  determination  of the  holders of Common  Stock  entitled  to receive  such
distribution.

            4.   VOTING RIGHTS.

                 (a)   Each share of Series B  Convertible  Stock shall  entitle
the holder  thereof to such  number of votes as shall  equal the number of whole
and  fractional  shares of  Common  Stock  into  which  such  shares of Series B
Convertible  Stock is  convertible  pursuant  to  Section  5  hereof.  Except as
otherwise  required by law, the holders of Series B  Convertible  Stock shall be
entitled to vote on all matters as to which holders of Common Stock of any class
shall be entitled  to vote,  in the same manner and with the same effect as such
holders of Common  Stock,  voting  together with the holders of the Common Stock
(or such class thereof) as one class.

                 (b)   So long as the  initial  holder of record of the Series B
Convertible Stock or an affiliate of such holder, beneficially owns at least the
lesser of (x) 5% of the  Common  Stock or (y)  43,750  shares  of  Common  Stock
(subject  to  equitable  adjustment),  then the  holders  of a  majority  of the
outstanding  shares of Series B Convertible Stock shall have, in addition to the
voting  rights set forth above,  the  exclusive  right,  voting  separately as a
single class, to: (i) elect two (2) directors of the Company;  and (ii) upon the
filing of a  petition  under any  federal  or state  bankruptcy  laws by or with
respect to the Company,  the  exclusive  right,  voting  separately  as a single
class,  to elect up to that number of directors  that would equal one-half (1/2)
of the number of directors  that then  constitute  the whole board of directors,
plus one (1) member, of the Board (including the directors  previously appointed
by such holders pursuant to this subsection (b)) (for which purpose, immediately
upon the filing of a petition under any federal or state  bankruptcy  laws by or
with respect to the  Company,  the number of  directors  constituting  the Board
shall,  automatically and without any further action on the part of the Board or
the stockholders of the Company, be increased to such number as shall permit the
majority of the holders of the Series B Convertible  Stock to so elect  one-half
(1/2) of the  number of  directors  that  then  constitute  the  whole  board of
directors,  plus one (1) member, of the Board). Any vacancy in the office of any
director  elected or otherwise  entitled to be filled by the holders of Series B
Convertible   Stock  pursuant  to  this  subsection  (b)   (including,   without
limitation,  vacancies  created  upon the  increase  in the size of the Board as
provided by clause (ii) above) shall be filled only by the holders of a majority
of the  outstanding  shares of  Series B  Convertible  Stock  voting as a single
class. Pending any such action by the holders of Series B Convertible Stock, any
vacancy  in the office of any such  director  shall not be filled by the vote of
the remaining directors.  At least one director elected by the holders of Series
B Preferred  Stock  pursuant to this Section 4 shall have the right (but not the
obligation) to be appointed to each of the  committees of the Board,  including,
without  limitation,  any executive committee of the Board, unless such director
would  cause  such  committee

                                      -2-
<PAGE>

to not be in compliance with such committee's  applicable director qualification
requirements.

                 (c)   The Company shall not take any of the  following  actions
without the approval by the affirmative vote of the holders of a majority of the
then  outstanding  shares of Series B  Convertible  Stock,  voting as a separate
class:

                       (i)    amend,  alter  or  repeal  any  provision  of  the
Certificate  of  Incorporation  or the  Bylaws  so as to  adversely  affect  the
relative powers,  preferences,  rights,  privileges or limitations  provided for
herein  for the  benefit of any  shares of Series B  Convertible  Stock so as to
adversely affect the rights of the holders of Series B Convertible Stock;

                       (ii)    increase the  authorized  number of shares of, or
issue, Series B Convertible Stock;

                       (iii)    effect  any  reclassification  of the  Series  B
Convertible Stock;

                       (iv)  increase the number of directors to more than seven
(7), except as provided by Section 4(b)(ii) above; or

                       (v) designate any additional class of capital stock which
grants to the holders  thereof the right to elect a separate  class of directors
of the Company.

Subject  to these  limitations,  additional  classes of  preferred  stock may be
designated  and  issued  from  time  to time in one or  more  series  with  such
designations,  voting  powers,  or other  preferences  and  relative  rights  or
qualifications as are determined by the Board.

                 (d)    Each  director  elected  by  the  holders  of  Series  B
Convertible  Stock pursuant to this Section 4 shall have one vote on all matters
decided by the Board, PROVIDED that the Company may not, without the affirmative
vote or consent of the directors  elected by the holders of Series B Convertible
Stock,  file a voluntary  petition or consent to the filing of a petition  under
any federal or state bankruptcy laws.

            5.   CONVERSION OF SERIES B CONVERTIBLE STOCK.

                 (a)   GENERAL.  Each holder of Series B Convertible Stock shall
have the right, at such holder's  option,  at any time or from time to time from
and after the day immediately  following the date the Series B Convertible Stock
is first  issued,  to  convert  each  share of Series B  Convertible  Stock into
fully-paid and  non-assessable  shares of Common Stock.  The number of shares of
Common Stock to which a holder of Series B  Convertible  Stock shall be entitled
to receive upon conversion at any particular time shall be the product  obtained
by multiplying the Conversion  Rate  (determined as provided in Section 5(b)) by
the number of shares of Series B Convertible Stock being converted at such time.

                 (b)    CONVERSION  RATE. The  conversion  rate in effect at any
time for the  Series B  Convertible  Stock  shall be the  quotient  obtained  by
dividing the number five (5) by the Conversion Value,  calculated as provided in
Section 5(c) (the "Conversion Rate").

                                      -3-
<PAGE>

                 (c)    CONVERSION  VALUE.  The Conversion  Value in effect from
time to time,  shall  initially be the number one (1) and shall be adjusted from
time to time as set forth and in  accordance  with  Section 5(d) with respect to
the Series B Convertible Stock (the "Conversion Value").

                 (d)   ADJUSTMENTS TO CONVERSION VALUE.

                       (i)    UPON   DILUTIVE   ISSUANCES  OF  COMMON  STOCK  OR
CONVERTIBLE SECURITIES.  If the Company shall issue or sell shares of its Common
Stock or Common Stock Equivalents (as hereafter  defined) without  consideration
or at a price per share  less than the  GREATER  of: (x) the then  current  Fair
Market Value (as defined in Section 5(h) hereof) of such securities so issued or
sold; or (y) $8.00, then the Conversion Value,  except as hereinafter  provided,
shall be reduced so as to be equal to an amount  determined by  multiplying  the
Conversion Value by a fraction:

                              (A) the numerator of which shall be (1) the number
of shares of Common Stock outstanding  immediately prior to the issuance of such
additional shares of Common Stock or Common Stock  Equivalents  (calculated on a
fully-diluted  basis  assuming  the  conversion  of  all  presently  exercisable
options,  warrants,  purchase  rights or convertible  securities),  plus (2) the
number of shares of Common Stock or Common Stock Equivalents which the aggregate
consideration,  if any,  received by the  Company  for the total  number of such
additional  shares of Common Stock or Common Stock  Equivalents  so issued would
purchase  at the  GREATER of: (x) the then  current  Fair  Market  Value of such
securities so issued or sold; or (y) $8.00, and

                              (B) the  denominator  of  which  shall  be (1) the
number of shares of Common Stock  outstanding  immediately prior to the issuance
of  such  additional   shares  of  Common  Stock  or  Common  Stock  Equivalents
(calculated on a fully-diluted  basis assuming the exercise or conversion of all
presently  exercisable  options,   warrants,   purchase  rights  or  convertible
securities),  plus (2) the number of such  additional  shares of Common Stock or
Common Stock Equivalents so issued.

                       (ii)   UPON DILUTIVE  ISSUANCES OF WARRANTS,  OPTIONS AND
PURCHASE RIGHTS TO COMMON STOCK OR CONVERTIBLE  SECURITIES.  For the purposes of
this Section 5, the issuance of any warrants, options,  subscription or purchase
rights with respect to shares of Common Stock and the issuance of any securities
convertible  into or exchangeable for shares of Common Stock, or the issuance of
any warrants,  options,  subscriptions  or purchase  rights with respect to such
convertible   or   exchangeable   securities   (collectively,    "Common   Stock
Equivalents"),  shall be deemed an  issuance  of Common  Stock  with  respect to
adjustments  in the  Conversion  Value of the Series B Convertible  Stock if the
Consideration Per Share (as hereinafter determined) which may be received by the
Company  for such  Common  Stock shall be less than the GREATER of: (x) the then
current Fair Market Value of such  securities  so issued or sold;  or (y) $8.00.
Any  obligation,  agreement or undertaking to issue Common Stock  Equivalents at
any time in the  future  shall be  deemed  to be an  issuance  of  Common  Stock
Equivalents  at the time such  obligation,  agreement or  undertaking is made or
arises. No adjustment of the Conversion Value shall be made under this Section 5
upon the issuance of any shares of Common Stock which are issued pursuant to the
exercise,  conversion  or  exchange  of  any  Common  Stock  Equivalents  if any
adjustment  shall previously have been made upon the issuance of any such Common
Stock Equivalents as above provided.

                                       4
<PAGE>

                       (iii)    ADJUSTMENTS  FOR  CANCELLATION  OR EXPIRATION OF
COMMON STOCK EQUIVALENTS.  Should the Consideration Per Share of any such Common
Stock  Equivalents be decreased from time to time, then, upon the  effectiveness
of each such  change,  the  Conversion  Value will be that which would have been
obtained  (A) had the  adjustments  made upon the  issuance of such Common Stock
Equivalents been made upon the basis of the decreased Consideration Per Share of
such securities,  and (B) had the adjustments made to the Conversion Value since
the  date of  issuance  of  such  Common  Stock  Equivalents  been  made to such
Conversion Value as adjusted pursuant to clause (A) above. Any adjustment of the
Conversion  Value pursuant to this  paragraph  which relates to any Common Stock
Equivalent  shall be  eliminated  if, as, and when such Common Stock  Equivalent
expires or is canceled without being exercised, or is repurchased by the Company
at a price per share at or less than the original  purchase  price,  so that the
Conversion Value for the Series B Convertible  Stock effective  immediately upon
such  cancellation  or expiration  shall be equal to the  Conversion  Value that
would have been in effect had the expired or canceled  Common  Stock  Equivalent
not been issued.

                       (iv)    CONSIDERATION  PER SHARE.  For  purposes  of this
Section 5, the  "Consideration  Per Share"  which may be received by the Company
shall be determined as follows:

                               (A) The  "Consideration Per Share" shall mean the
amount  equal to the total  amount of  consideration,  if any,  received  by the
Company  for the  issuance of such Common  Stock  Equivalents,  plus the minimum
amount of  consideration,  if any,  payable to the  Company  upon  exercise,  or
conversion or exchange  thereof,  divided by the  aggregate  number of shares of
Common  Stock that would be issued if all such  Common  Stock  Equivalents  were
exercised, exchanged or converted.

                               (B) The  "Consideration  Per Share"  which may be
received by the Company  shall be  determined in each instance as of the date of
issuance of Common  Stock  Equivalents  without  giving  effect to any  possible
future upward price adjustments or rate adjustments which may be applicable with
respect to such Common Stock Equivalents.

                       (v)    CONSIDERATION OTHER THAN CASH. If a part or all of
the  consideration  received by the Company in  connection  with the issuance of
shares of the Common Stock or the issuance of any of the securities described in
this Section 5 consists of property other than cash, such consideration shall be
deemed to have a fair market value as is reasonably  determined in good faith by
the Board.

            In the event of any  dispute  between  the  holders  of the Series B
Convertible  Stock and the Company  regarding the  determination  of fair market
value of any securities or property,  at the written request of the holders of a
majority of the outstanding  shares of Series B Convertible  Stock,  the Company
shall engage a consulting  firm or an investment  banking firm,  selected by the
Board and  approved by such holders of a majority of the  outstanding  shares of
Series B  Convertible  Stock,  to prepare an  independent  appraisal of the fair
market value of such securities or property. The determination of such appraiser
shall be final and binding for all  purposes.  The expenses of any  appraisal by
such consulting or investment banking firm shall be borne by the Company.

                       (vi)   EXCEPTIONS TO ANTI-DILUTION ADJUSTMENTS;  RESERVED
EMPLOYEE  SHARES.

                                       5
<PAGE>

Sections 5(d)(i) through (d)(vi) shall not apply under any of the  circumstances
which would constitute an  Extraordinary  Common Stock Event (as defined below).
Notwithstanding  anything herein to the contrary,  such sections shall not apply
with respect to (i) the conversion of the Series A Preferred  Stock and (ii) the
issuance or sale of up to  1,277,730  shares of Common  Stock issued or issuable
pursuant to options and  warrants  outstanding  as of the date hereof and at the
exercise  price for such as of the date hereof.  The foregoing  numbers shall be
subject  to  adjustment  in  the  event  of any  stock  dividend,  stock  split,
reorganization, recapitalization, or other similar event.

                       (vii)   UPON  EXTRAORDINARY  COMMON STOCK EVENT. Upon the
happening of an Extraordinary  Common Stock Event, the Conversion Value (and all
other conversion values set forth in Section 5 above) shall, simultaneously with
the  happening  of  such  Extraordinary  Common  Stock  Event,  be  adjusted  by
multiplying the Conversion Value by a fraction,  the numerator of which shall be
the  number  of shares of Common  Stock  outstanding  immediately  prior to such
Extraordinary  Common  Stock  Event and the  denominator  of which  shall be the
number  of  shares  of  Common   Stock   outstanding   immediately   after  such
Extraordinary  Common Stock Event,  and the product so obtained shall thereafter
be the  Conversion  Value  and the  Conversion  Value as so  adjusted,  shall be
readjusted in the same manner upon the happening of any successive Extraordinary
Common Stock Event or Events.

            An  "Extraordinary  Common  Stock Event" shall mean (A) the issue of
additional  shares  of  Common  Stock as a  dividend  or other  distribution  on
outstanding  shares of Common Stock, (B) a subdivision of outstanding  shares of
Common  Stock  into a  greater  number  of  shares  of  Common  Stock,  or (C) a
combination or reverse stock split of outstanding  shares of Common Stock into a
smaller  number  of  shares  of  Common  Stock,  or  any   recapitalization   or
reorganization.

                       (e)   CAPITAL REORGANIZATION OR RECLASSIFICATION.  If the
Common Stock  issuable upon the  conversion  of the Series B  Convertible  Stock
shall be  changed  into the same or  different  number of shares of any class or
classes of capital stock, whether by capital  reorganization,  recapitalization,
reclassification or otherwise (other than a subdivision or combination of shares
or stock  dividend  provided for elsewhere in this Section 5, or the sale of all
or  substantially  all of the  Company's  capital  stock or  assets to any other
person),  then and in each  such  event  the  holder  of each  share of Series B
Convertible Stock shall have the right thereafter to convert such share into the
kind and amount of shares of capital  stock and other  securities  and  property
receivable upon such reorganization, recapitalization, reclassification or other
change by the  holders of the  number of shares of Common  Stock into which such
shares of Series B Convertible Stock might have been converted immediately prior
to  such  reorganization,  recapitalization,  reclassification  or  change,  all
subject to further adjustment as provided herein.

                       (f)    CERTIFICATE AS TO ADJUSTMENTS;  NOTICE BY COMPANY.
In each case of an  adjustment  or  readjustment  of the  Conversion  Rate,  the
Company at its expense will furnish each record  holder of Series B  Convertible
Stock, at such holder's  registered address as shall appear on the stock records
of the Company,  a  certificate  prepared by the  Treasurer  or Chief  Financial
Officer of the Company, showing such adjustment or readjustment,  and stating in
detail the facts upon which such adjustment or readjustment is based.

                       (g)   EXERCISE OF CONVERSION RIGHT.  Before any holder of
Series B Convertible


                                       6
<PAGE>

Stock shall be entitled  to convert the same into shares of Common  Stock,  such
holder shall surrender the certificate or certificates therefor,  duly endorsed,
at the  office  of the  Company  or of any  transfer  agent  for  the  Series  B
Convertible Stock, and shall give written notice to the Company at its principal
executive  office,  of the election to convert the same and shall state  therein
the name or names in which the certificate or certificates  for shares of Common
Stock are to be issued.  The Company shall,  as soon as  practicable  (but in no
event more than five (5) Business Days) thereafter, execute and deliver or cause
to be  executed  and  delivered  at such  office  to such  holder  of  Series  B
Convertible  Stock, or to the nominee or nominees of such holder,  a certificate
or  certificates  for the number of shares of Common  Stock to which such holder
shall be entitled as  aforesaid.  Such  conversion  shall be deemed to have been
made immediately prior to the close of business on the date of such surrender of
the  shares of Series B  Convertible  Stock to be  converted,  and the person or
persons  entitled  to receive  the  shares of Common  Stock  issuable  upon such
conversion  shall be treated for all purposes as the record holder or holders of
such shares of Common Stock as of such date.

                       (h)   CASH IN LIEU OF  FRACTIONAL  SHARES.  No fractional
shares shall be issued upon the  conversion of any share or shares of the Series
B Convertible  Stock. In lieu of any fractional shares to which the holder would
otherwise be entitled,  the Company  shall make a cash payment equal to the Fair
Market  Value (as  hereinafter  defined) of the Common  Stock as of two business
days prior to payment  multiplied  by such  fraction.  "Fair Market Value" shall
mean the closing price of the Common Stock on the national  securities  exchange
on which the Common Stock is listed (if the Common Stock is so listed) or on the
Nasdaq  National  Market or Small Cap Market (if the Common  Stock is  regularly
quoted on the Nasdaq National Market or Small Cap Market),  or, if not so listed
or regularly  quoted or if there is no such closing price,  the mean between the
closing bid and asked prices of the Common Stock in the over-the-counter  market
or on such  exchange or on Nasdaq,  or if such bid and asked prices shall not be
available, as reported by any nationally recognized quotation service, or if the
price  is not so  reported,  as  determined  in good  faith  by the  Board.  The
determination  as to whether or not any fractional  shares are issuable shall be
based upon the aggregate  number of shares of Series B  Convertible  Stock being
converted at any one time by any holder thereof, not upon each share of Series B
Convertible Stock being converted.

                       (i)   PARTIAL  CONVERSION.  In the event some but not all
of the shares of Series B  Convertible  Stock  represented  by a  certificate(s)
surrendered by a holder are converted,  the Company shall execute and deliver to
or on the order of the holder, at the expense of the Company,  a new certificate
representing  the number of shares of Series B Convertible  Stock which were not
converted.

                       (j)    RESERVATION OF COMMON STOCK.  The Company shall at
all times reserve and keep available out of its  authorized but unissued  shares
of Common  Stock,  solely for the purpose of  effecting  the  conversion  of the
shares of the Series B  Convertible  Stock,  such number of its shares of Common
Stock as shall from time to time be sufficient  to effect the  conversion of all
outstanding  shares of the Series B  Convertible  Stock;  and if at any time the
number of authorized but unissued shares of Common Stock shall not be sufficient
to  effect  the  conversion  of all  then  outstanding  shares  of the  Series B
Convertible  Stock,  in addition to such other remedies as shall be available to
the holder of such  Series B  Convertible  Stock,  the  Company  shall take such
corporate  action  as may,  in the  opinion  of its  counsel,  be  necessary  to
increase, and shall increase, its authorized but unissued



                                       7
<PAGE>

shares of Common Stock to such number of shares as shall be sufficient  for such
purposes.

                       (k)   NO REISSUANCE OF SERIES B CONVERTIBLE STOCK. In the
event any shares of Series B Preferred Stock shall be converted pursuant to this
Section 5 or otherwise  reacquired  by the  Company,  the shares so converted or
reacquired  shall be canceled.  The Certificate of  Incorporation of the Company
may be  appropriately  amended  from  time to time to effect  the  corresponding
reduction in the Company's authorized capital stock.

                       (l)   In the  event of any  taking  by the  Company  of a
record of the holders of any class of securities  for the purpose of determining
the  holders  thereof  who  are  entitled  to  receive  any  dividend  or  other
distribution,  any right to subscribe  for,  purchase or  otherwise  acquire any
shares of stock of any class or any other securities or property,  or to receive
any other right,  the Company  shall mail to each holder of Series B Convertible
Stock, at least 20 days prior to the date specified therein, a notice specifying
the date on which  any  such  record  is to be  taken  for the  purpose  of such
dividend,  distribution or right, and the amount and character of such dividend,
distribution or right.

                       (m)   The  Company  shall pay all  documentary,  stamp or
other  transactional taxes attributable to the issuance or delivery of shares of
capital  stock  of the  Company  upon  conversion  of any  shares  of  Series  B
Convertible Stock; provided,  however, that the Company shall not be required to
pay any taxes  which may be payable in respect of any  transfer  involved in the
issuance  or delivery  of any  certificate  for such shares in a name other than
that of the  holder of the  shares of Series B  Convertible  Stock in respect of
which such shares are being issued.

                       (n)   All shares of Common  Stock  which may be issued in
connection  with the conversion  provisions set forth herein will, upon issuance
by the Company,  be validly issued,  fully paid and  nonassessable and free from
all taxes (except income taxes), liens or charges with respect thereto.

            6.   MERGER, CONSOLIDATION, ETC.

                (a)   If at any time or from time to time  there  shall be (i) a
merger, or consolidation of the Company with or into another  corporation,  (ii)
the sale of all or substantially all of the Company's capital stock or assets to
any other person, (iii) any other form of business combination or reorganization
in which the Company  shall not be the  continuing  or surviving  entity of such
business  combination or  reorganization,  or (iv) any  transaction or series of
transactions  by the  Company in which in excess of 50 percent of the  Company's
voting power is transferred (each, a  "Reorganization"),  then as a part of such
Reorganization,  provision  shall be made so that the  holders  of the  Series B
Convertible Stock shall thereafter be entitled to receive upon conversion of the
Series B Convertible Stock the same kind and amount of stock or other securities
or property  (including  cash) of the Company,  or of the successor  corporation
resulting  from  such  Reorganization,  to which  such  holder  would  have been
entitled if such holder had converted  its shares of Series B Convertible  Stock
immediately  prior to the  effective  time of such  Reorganization.  In any such
case,  appropriate adjustment shall be made in the application of the provisions
of this  Section 5 to the end that the  provisions  of this Section 5 (including
adjustment  of the  Conversion  Value then in effect and the number of shares of
Common Stock or other  securities  issuable  upon  conversion  of such shares of
Series B Convertible  Stock) shall be  applicable  after that event in as nearly
equivalent a manner as may be practicable.


                                        8
<PAGE>

                (b)   The  provisions  of this  Section 6 are in addition to and
not in lieu of the provisions of Section 4 hereof.

            7.   NO  IMPAIRMENT  The  Company  will  not,  by  amendment  of its
Certificate of  Incorporation or through any  reorganization,  recapitalization,
transfer  of  assets,  consolidation,  merger,  dissolution,  issue  or  sale of
securities or any other voluntary action,  avoid or seek to avoid the observance
or performance of any of the terms to be observed or performed  hereunder by the
Company,  but will at all times in good faith  assist in the carrying out of all
the provisions of this  Certificate of Designation and in the taking of all such
action as may be necessary  or  appropriate  in order to protect the  conversion
rights of the holders of the Series B Convertible Stock against impairment.



                                       9
<PAGE>
            IN  WITNESS  WHEREOF,   Delicious  Brands,   Inc.  has  caused  this
Certificate of Designation to be executed this April 12, 1999.


                                    DELICIOUS BRANDS, INC.



                                    By:   /s/ Michael J. Kirby
                                          ------------------------------
                                    Name: Michael J. Kirby
                                    Title: President and Chief Executive Officer


                                    By:   /s/ Jeffry W. Weiner
                                    ---   --------------------------------------
                                    Name: Jeffry W. Weiner
                                    Title: Secretary

                                       10

THIS  WARRANT  HAS NOT BEEN  REGISTERED  UNDER THE  SECURITIES  ACT OF 1933,  AS
AMENDED,  OR APPLICABLE STATE  SECURITIES LAWS, AND MAY NOT BE SOLD,  PLEDGED OR
OTHERWISE TRANSFERRED WITHOUT AN EFFECTIVE REGISTRATION STATEMENT UNDER SUCH ACT
OR PURSUANT TO AN EXEMPTION FROM THE  REGISTRATION  REQUIREMENTS OF SUCH ACT AND
APPLICABLE STATE SECURITIES LAWS, SUPPORTED BY AN OPINION OF COUNSEL, REASONABLY
SATISFACTORY TO DELICIOUS BRANDS,  INC. AND ITS COUNSEL,  THAT SUCH REGISTRATION
IS NOT REQUIRED


                                                           DATED: APRIL 12, 1999



                                     WARRANT

                   TO PURCHASE 700,000 SHARES OF COMMON STOCK


               EXPIRING 5:00 P.M. NEW YORK TIME ON APRIL 11, 2009.


                  THIS IS TO CERTIFY  THAT,  for value  received,  Little Meadow
Corp.,  or  registered  assigns  (the  "Holder")  is entitled  to purchase  from
Delicious Brands, Inc., a Delaware  corporation (the "Company"),  at any time or
from time to time prior to 5:00 p.m.,  New York City time,  on April 11, 2009 at
the  principal  executive  offices of the  Company,  at the  Exercise  Price (as
hereinafter  defined),  the number of shares of Common  Stock shown  above,  all
subject to adjustment and upon the terms and conditions as hereinafter provided,
and is  entitled  also to  exercise  the other  appurtenant  rights,  powers and
privileges hereinafter described.

                  Certain terms used in this Warrant are defined in Article V.

                                    ARTICLE I

                              EXERCISE OF WARRANTS

                  1.1. METHOD OF EXERCISE.  To exercise this Warrant in whole or
in part,  the Holder shall deliver to the Company,  at the Company's  offices at
the address set forth in Section 6.1, (a) this Warrant, (b) a written notice, in
substantially  the form of the Exercise  Notice attached hereto (or a reasonable
facsimile  thereof),  of such Holder's election to exercise this Warrant,  which
notice shall specify the number of shares of Common Stock to be  purchased,  the
denominations of the certificate or certificates  desired, and the name or names
in which such certificates are to be registered, and (c) payment of the Exercise
Price with respect to such Common  Stock.  Payment  made  pursuant to clause (c)
above may be made, at the option of the Holder by cash,  money order,  certified
or bank cashier's check or wire transfer.


<PAGE>
                  1.2. CONVERSION RIGHT. In lieu of the exercise of this Warrant
as  provided  in  Section  1.1,  the  Holder  shall  have the right (but not the
obligation)  to  convert  this  Warrant,  in whole or in part,  into a number of
shares of Common  Stock equal to the  Conversion  Number (as  defined  below) by
delivering to the Company,  at the Company's offices at the address set forth in
Section 6.1, (a) this Warrant and (b) a written  notice,  in  substantially  the
form  of the  Conversion  Notice  attached  hereto  (or a  reasonable  facsimile
thereof), of such Holder's election to convert this Warrant,  which notice shall
specify  the  number of shares of Common  Stock  into  which the  portion of the
Warrant so designated in such notice is to be converted,  the  denominations  of
the  certificate or  certificates  desired,  and the name or names in which such
certificates are to be registered.  As used herein the "Conversion Number" shall
mean that  number of shares of Common  Stock equal to the  quotient  obtained by
dividing: (x) the "Value" (as defined below) of the portion of the Warrant being
converted; by (y) the Market Price (as defined below).

                  For  purposes of this Warrant  (other than this Section  1.2),
any  reference  herein to the the  exercise of this  Warrant  shall be deemed to
include a reference to the  conversion  of this Warrant in  accordance  with the
terms of this Section 1.2

                  1.3. DELIVERY OF STOCK  CERTIFICATES,  ETC. The Company shall,
as promptly as practicable  and in any event within five Business Days after the
delivery to the Company of an Exercise Notice or Conversion, as the case may be,
execute and deliver or cause to be executed and  delivered,  in accordance  with
such notice, a certificate or certificates  representing the aggregate number of
Shares of Common Stock specified in said notice. The certificate or certificates
so delivered shall be in such  denominations  as may be specified in such notice
or, if such notice  shall not specify  denominations,  shall be in the amount of
the number of shares of Common  Stock for which the  Warrant is being  exercised
and  shall be issued in the name of the  Holder or such  other  name or names as
shall be designated in such notice.  Such  certificate or certificates  shall be
deemed to have been issued, and such Holder or any other Person so designated to
be named  therein  shall be deemed for all  purposes  to have become a holder of
record  of  such  Common  Stock,  as of  the  date  the  aforementioned  notice,
accompanied  by full payment of the  Exercise  Price with respect to such Common
Stock pursuant to Section 1.1 or Section 1.2, as applicable,  is received by the
Company.  If this Warrant shall have been  exercised  only in part,  the Company
shall,  at the time of delivery of the certificate or  certificates,  deliver to
the Holder a new  warrant  certificate  evidencing  the rights to  purchase  the
remaining  Common  Stock  provided  for  by  this  Warrant,  which  new  warrant
certificate  shall in all other respects be identical with this warrant,  or, at
the  request of the Holder,  appropriate  notation  may be made on this  Warrant
which shall then be returned to the Holder.  The Company shall pay all expenses,
taxes  (other  then  income  taxes of a Holder)  and other  charges  payable  in
connection with the preparation,  issuance and delivery of any such certificates
for  Common  Stock and new  Warrants,  except  that,  if any such  Common  Stock
certificates  or new Warrants  shall be registered in a name or names other than
the name of the Holder,  funds sufficient to pay all transfer taxes payable as a
result of such  transfer  shall be paid by the Holder at the time of  delivering
the  aforementioned  notice of exercise or  promptly  upon  receipt of a written
request of the Company for payment.

                  1.4. SECURITIES TO BE FULLY PAID AND NONASSESSABLE. All Common
Stock issued upon the  exercise of this  Warrant:  (i) shall be validly  issued,
fully paid and  nonassessable  and free from all preemptive rights of any holder
of Common Stock, and from all taxes, liens and charges

                                       -2-

<PAGE>

with respect to the issue thereof (other than transfer  taxes);  and (ii) if the
Common Stock is then listed on any national securities  exchanges (as defined in
the Exchange Act) or quoted on NASDAQ,  shall be duly listed or quoted  thereon,
as the case may be.

                  1.5.  SECURITIES  LEGEND.  Each  certificate  for Common Stock
issued upon exercise of this Warrant, unless at the time of exercise such Common
Stock are registered under the Securities Act, shall bear the following legend:

THESE  SECURITIES HAVE NOT BEEN REGISTERED  UNDER THE SECURITIES ACT OF 1933, AS
AMENDED,  OR APPLICABLE STATE  SECURITIES LAWS, AND MAY NOT BE SOLD,  PLEDGED OR
OTHERWISE TRANSFERRED WITHOUT AN EFFECTIVE REGISTRATION STATEMENT UNDER SUCH ACT
OR PURSUANT TO AN EXEMPTION FROM THE  REGISTRATION  REQUIREMENTS OF SUCH ACT AND
APPLICABLE STATE SECURITIES LAWS, SUPPORTED BY AN OPINION OR COUNSEL, REASONABLY
SATISFACTORY TO DELICIOUS BRANDS,  INC. AND ITS COUNSEL,  THAT SUCH REGISTRATION
IS NOT REQUIRED.

                  Each such certificate shall also bear a legend indicating that
such  shares are such  subject to a lock-up  agreement,  if issued  prior to the
expiration of the lock-up period  provided for in Section 9.01 of the Securities
Purchase Agreement.

                  Any certificate issued at any time in exchange or substitution
for any certificate  bearing such legend (except a new  certificate  issued upon
completion of a public distribution  pursuant to a registration  statement under
the  Securities  Act)  shall also bear such  legend  unless,  in the  reasonable
opinion of counsel to the Company,  the  securities  represented  thereby are no
longer subject to restrictions on resale under the Securities Act.

                  1.6. RESERVATION;  AUTHORIZATION. The Company has reserved and
will keep  available for issuance upon exercise of the Warrants the total number
of shares of Common Stock deliverable upon exercise of all Warrants from time to
time  outstanding.  The  issuance of such Common Stock has been duly and validly
authorized.

                                   ARTICLE II

                               TRANSFER, EXCHANGE
                           AND REPLACEMENT OF WARRANTS

                  2.1. OWNERSHIP OF WARRANT.  The Company may deem and treat the
Person in whose name this Warrant is  registered  as the holder and owner hereof
(notwithstanding  any  notations  of  ownership  or writing  hereon  made by any
Person)  for all  purposes  and  shall  not be  affected  by any  notice  to the
contrary,  until  presentation  of this Warrant for  registration of transfer as
provided in this Article II.

                  2.2.  TRANSFER OF WARRANT.  The Company  agrees to maintain at
its principal  executive  offices books for the registration of transfers of the
Warrants,  and  transfer  of this  Warrant  and all  rights  hereunder  shall be
registered, in whole or in part, on such books, upon

                                       -3-

<PAGE>
surrender of this Warrant at the Company's principal executive offices, together
with a written  assignment  of this Warrant  duly  executed by the Holder or his
duly  authorized  agent or  attorney,  with  (unless the Holder is the  original
Holder of this  Warrant)  signatures  guaranteed by a bank or trust Company or a
broker  or dealer  registered  with the NASD,  and funds  sufficient  to pay any
transfer  taxes  payable upon such  transfer.  Upon  surrender the Company shall
execute and  deliver a new  Warrant or  Warrants in the name of the  assignee or
assignees and in the  denominations  specified in the  instrument of assignment,
and this Warrant shall  promptly be canceled.  The Company shall not be required
to register any transfers  absent an opinion of counsel to the Company that such
transfer is exempt from the  registration  requirements  of the Securities  Act;
PROVIDED  that the  Company  agrees not to  request  an opinion of counsel  with
respect to transfers between or among affiliates of a Holder.

                  2.3. DIVISION OR COMBINATION OF WARRANTS.  This Warrant may be
divided or combined with other Warrants upon surrender hereof and of any Warrant
or Warrants with which this Warrant is to be combined at the  Company's  offices
at the  address  set  forth in  Section  6.1,  together  with a  written  notice
specifying the names and  denominations in which the new Warrant or Warrants are
to be issued,  signed by the holders hereof and thereof or their respective duly
authorized  agents or  attorneys.  The Company  shall  execute and deliver a new
Warrant or  Warrants  in  exchange  for the Warrant or Warrants to be divided or
combined in accordance with such notice.  Any such division or combination  must
comply with Section 2.2, to the extent applicable.

                  2.4. LOSS, THEFT,  DESTRUCTION OR MUTILATION OF WARRANTS. Upon
receipt of evidence satisfactory to the Company of the loss, theft,  destruction
or  mutilation  of any  Warrant  and,  in the  case of any such  loss,  theft or
destruction,  upon receipt of indemnity or security  reasonably  satisfactory to
the Company (the original Holder's or any institutional Holder's indemnity being
satisfactory indemnity in the event of loss, theft or destruction of any Warrant
owned by such holder),  or, in the case of any such  mutilation,  upon surrender
and cancellation of such Warrant,  the Company will make and deliver, in lieu of
such lost,  stolen,  destroyed or mutilated Warrant, a new Warrant of like tenor
and representing the right to purchase the same aggregate number of Common Stock
as provided for in such lost, stolen, destroyed or mutilated Warrant.

                  2.5.  EXPENSES OF DELIVERY OF WARRANTS.  The Company shall pay
all expenses,  taxes (other than transfer taxes or income taxes of a Holder) and
other charges payable in connection with the preparation,  issuance and delivery
of Warrants and Common Stock issuable upon exercise of the Warrants hereunder.


                                   ARTICLE III

                                 CERTAIN RIGHTS

                  3.1.  REGISTRATION  RIGHTS.  The Common  Stock  issuable  upon
exercise of this Warrant are entitled to the benefits of the registration rights
contemplated in the Securities Purchase Agreement.

                                       -4-

<PAGE>
                  3.2. CERTAIN COVENANTS. The Company covenants and agrees that,
until exercise or cancellation of this Warrant, the Company will deliver to each
Holder who  beneficially  owns (as defined in Rule 13d-3  promulgated  under the
Securities Exchange Act of 1934 as amended) at least the lesser of (x) 5% of the
outstanding Common Stock of the Company or (y) 5% of the Shares.:

                       (a) As soon as  available  but not  later  than  105 days
after the close of the fiscal year of the Company, a consolidated  balance sheet
of the  Company  as at the end of such  year and the  related  consolidated  and
consolidating  statements of income,  of stockholders'  equity and of cash flows
for such  year,  such  consolidated  statements  to be  audited  by  independent
certified public accountants.

                       (b) As soon as available but not later than 50 days after
the end of each of the first three fiscal quarters, a consolidated balance sheet
of the  Company as at the end of, and the  related  consolidated  statements  of
income,  of  stockholders'  equity  and of cash  flows  for the  portion  of the
Company's  fiscal year then elapsed,  all prepared in accordance  with generally
accepted accounting principles;


                                   ARTICLE IV

                             ANTIDILUTION PROVISIONS

                  4.1. ADJUSTMENTS GENERALLY.  The Exercise Price and the number
of shares  of Common  Stock (or other  securities  or  property)  issuable  upon
exercise of this Warrant shall be subject to  adjustment  from time to time upon
the occurrence of certain events, as provided in this Article IV.

                  4.2.  COMMON  STOCK.  In the event that the Exercise  Price is
adjusted  pursuant  to the terms  hereof,  then,  effective  at the time of such
adjustment, the number of shares subject to this Warrant shall be increased (or,
in the case of the  application of Section 4.3(g) as a result of clause (iii) of
the definition of Extraordinary Common Stock Event,  reduced) to an amount equal
to the result obtained by multiplying:  (i) the number of shares of Common Stock
subject  to this  Warrant  prior to such  adjustment  by;  (ii) a  fraction  the
numerator  of  which  shall  be the  Exercise  Price  immediately  prior to such
adjustment and the  denominator  of which shall be the Exercise Price  following
such adjustment.

                  4.3. ADJUSTMENTS TO EXERCISE PRICE

                       (a) UPON DILUTIVE  ISSUANCES.  If the Company shall issue
or sell shares of its Common Stock or Common  Stock  Equivalents  (as  hereafter
defined) without consideration or at a price per share less than the GREATER of:
(i) the then current  Market Price of such  securities so issued;  or (ii)$8.00,
then  such  Exercise  Price  shall be  reduced  so as to be  equal to an  amount
determined by multiplying such Exercise Price by a fraction:


                                       -5-

<PAGE>
                           (i) the numerator of which shall be (a) the number of
shares of Common  Stock  outstanding  immediately  prior to the issuance of such
additional shares of Common Stock or Common Stock  Equivalents  (calculated on a
fully-diluted  basis  assuming  the  exercise  or  conversion  of all  presently
exercisable options, warrants, purchase rights or convertible securities),  plus
(b) the  number  of shares of Common  Stock or Common  Stock  Equivalents  which
aggregate consideration, if any, received by the Company for the total number of
such  additional  shares of Common Stock or Common Stock  Equivalents  so issued
would  purchase  at the GREATER of: (x) the then  current  Market  Price of such
securities so issued; or (y) $8.00 and

                           (ii) the denominator of which shall be (a) the number
of shares of Common Stock outstanding  immediately prior to the issuance of such
additional shares of Common Stock or Common Stock  Equivalents  (calculated on a
fully-diluted  basis  assuming  the  exercise  or  conversion  of all  presently
exercisable options, warrants, purchase rights or convertible securities),  plus
(b) the  number  of such  additional  shares of  Common  Stock or  Common  Stock
Equivalents so issued.

                       (b) UPON  DILUTIVE  ISSUANCES  OF  WARRANTS,  OPTIONS AND
PURCHASE RIGHTS TO COMMON STOCK OR CONVERTIBLE  SECURITIES.  For the purposes of
this Article IV, the issuance of any warrants, options, subscription or purchase
rights with respect to shares of Common Stock and the issuance of any securities
convertible  into or exchangeable for shares of Common Stock, or the issuance of
any  warrants,  options,  subscription  or purchase  rights with respect to such
convertible   or   exchangeable   securities   (collectively,    "Common   Stock
Equivalents"),  shall be deemed an issuance  of Common  Stock,  with  respect to
adjustments  required  hereunder  if the  Consideration  Per Share  which may be
received by the Company for such Common Stock shall be less than the GREATER of:
(i) the then current  Market Price of such  securities so issued;  or (ii)$8.00.
Any  obligation,  agreement or undertaking to issue Common Stock  Equivalents at
any time in the  future  shall be  deemed  to be an  issuance  of  Common  Stock
Equivalents  at the time such  obligation,  agreement or  undertaking is made or
arises.  No  adjustment  of the Exercise  Price shall be made under this Section
upon the issuance of any shares of Common Stock which are issued pursuant to the
exercise,  conversion  or  exchange  of  any  Common  Stock  Equivalents  if any
adjustment  shall previously have been made upon the issuance of any such Common
Stock Equivalents as above provided.

                       (c) ADJUSTMENTS FOR  CANCELLATION OR EXPIRATION OF COMMON
STOCK  EQUIVALENTS.  Should the Consideration Per Share of any such Common Stock
Equivalents be decreased from time to time, then, upon the effectiveness of each
such change,  the Exercise Price will be that which would have been obtained (1)
had the adjustments made upon the issuance of such Common Stock Equivalents been
made upon the basis of the decreased Consideration Per Share of such securities,
and  (2) had the  adjustments  made to the  Exercise  Price  since  the  date of
issuance of such Common Stock  Equivalents  been made to such Exercise  Price as
adjusted  pursuant to clause (1) above.  Any  adjustment  of the Exercise  Price
pursuant to this paragraph which relates to any Common Stock Equivalent shall be
eliminated if, as, and when such Common Stock Equivalent  expires or is canceled
without being  exercised,  or is repurchased by the Company at a price per share
at or less than the original purchase price, so that the Exercise Price

                                       -6-

<PAGE>
effective immediately upon such cancellation or expiration shall be equal to the
Exercise Price that would have been in effect had the expired or canceled Common
Stock Equivalent not been issued.

                       (d) CONSIDERATION PER SHARE. For purposes of this Article
IV, the  "Consideration Per Share" which may be received by the Company shall be
determined as follows:

                          (i) The  "Consideration  Per  Share"  shall  mean  the
amount  equal to the total  amount of  consideration,  if any,  received  by the
Company  for the  issuance of such Common  Stock  Equivalents,  plus the minimum
amount  of  consideration,  if  any,  payable  to  the  Company  upon  exercise,
conversion or exchange  thereof,  divided by the  aggregate  number of shares of
Common  Stock that would be issued if all such  Common  Stock  Equivalents  were
exercised, exchanged or converted.

                          (ii)  The  "Consideration  Per  Share"  which  may  be
received by the Company  shall be  determined in each instance as of the date of
issuance of Common  Stock  Equivalents  without  giving  effect to any  possible
future upward price adjustments or rate adjustments which may be applicable with
respect to such Common Stock Equivalents.

                       (e)  CONSIDERATION  OTHER THAN CASH.  If a part or all of
the  consideration  received by the Company in  connection  with the issuance of
shares of the Common Stock or the issuance of any of the securities described in
this Section consists of property other than cash, such  consideration  shall be
deemed to have a fair market value as is reasonably  determined in good faith by
the Board of Directors of the Company.

                       In the event of any  dispute  between the Holders and the
Company  regarding the  determination  of fair market value of any securities or
property,  at the written  request of the Requisite  Holders,  the Company shall
engage a consulting  firm or investment  banking firm,  selected by the Board of
Directors and approved by such Holders,  to prepare an independent  appraisal of
the fair market value of such securities or property.  The determination of such
appraisal  shall be final and  binding  for all  purposes.  The  expenses of any
appraisal by such  consulting or  investment  banking firm shall be borne by the
Company.

                       (f)  EXCEPTIONS TO  ANTI-DILUTION  ADJUSTMENTS;  RESERVED
EMPLOYEE  SHARES.  This Section 4.3 (a) through (f) shall not apply under any of
the circumstances which would constitute an Extraordinary Common Stock Event (as
defined below).  Notwithstanding  anything herein to the contrary, such Sections
shall not apply with  respect to (i) the  conversion  of the Series A  Preferred
Stock,  and (ii) the issuance or sale of up to 1,277,730  shares of Common Stock
issued or issuable  pursuant to options and warrants  outstanding as of the date
hereof and at the exercise  price for such as of the date hereof.  The foregoing
numbers shall be subject to adjustment in the event of any stock dividend, stock
split, reorganization, recapitalization, or other similar event.

                       (g)  UPON  EXTRAORDINARY  COMMON  STOCK  EVENT.  Upon the
happening of an  Extraordinary  Common Stock  Event,  the Exercise  Price shall,
simultaneously  with the happening of such Extraordinary  Common Stock Event, be
adjusted by  multiplying  the Exercise  Price,  by a fraction,  the numerator of
which shall be the number of shares of Common Stock

                                       -7-

<PAGE>
outstanding  immediately prior to such Extraordinary  Common Stock Event and the
denominator  of which shall be the number of shares of Common Stock  outstanding
immediately  after such  Extraordinary  Common Stock  Event,  and the product so
obtained shall  thereafter be the Exercise Price,  and the Exercise Price, as so
adjusted,  shall be  readjusted  in the same  manner upon the  happening  of any
successive Extraordinary Common Stock Event or Events.

                       An "Extraordinary  Common Stock Event" shall mean (i) the
issue of additional  shares of Common Stock as a dividend or other  distribution
on outstanding  shares of Common Stock, (ii) a subdivision of outstanding shares
of Common  Stock  into a greater  number  of  shares  of Common  Stock,  (iii) a
combination or reverse stock split of outstanding  shares of Common Stock into a
smaller  number  of  shares of Common  Stock,  or (iv) any  recapitalization  or
reorganization.

                       (h)  DIVIDENDS.  In the event the  Company  shall make or
issue,  or shall fix a record  date for the  determination  of holders of Common
Stock  entitled  to  receive a  dividend  or other  distribution  (other  than a
distribution in liquidation or other distribution otherwise provided for herein)
with respect to the Common Stock payable in (i)  securities of the Company OTHER
THAN shares of Common Stock,  or (ii) other assets  (excluding cash dividends or
distributions),  then and in each such event provision shall be made so that the
Holders shall receive upon exercise of this Warrant in addition to the number of
shares of Common Stock  receivable  thereupon,  the number of securities or such
other  assets of the Company  which each  Holder  would have  received  had such
Holder  exercised  this  Warrant and  acquired  Common Stock on the date of such
event and had such  holder  thereafter,  during the period from the date of such
event to and including the exercise of this Warrant by the Holder, retained such
securities  or such other assets  receivable  by such holder during such period,
giving  application to all other adjustments called for during such period under
this Article IV with respect to the rights of the holders of the Common Stock.

                       (i) CAPITAL  REORGANIZATION OR  RECLASSIFICATION.  If the
Common Stock  issuable  upon the exercise of this Warrant  shall be changed into
the same or different number of shares of any class or classes of capital stock,
whether  by  capital  reorganization,   recapitalization,   reclassification  or
otherwise  (other than a subdivision  or combination of shares or stock dividend
provided for elsewhere in this Section 4.3, or the sale of all or  substantially
all of the Company's  capital stock or assets to any other person),  then and in
each such event each Holder shall have the right  thereafter to acquire the kind
and  amount of shares  of  capital  stock  and  other  securities  and  property
receivable upon such reorganization, recapitalization, reclassification or other
change by the  holders  of the  number of shares of Common  Stock for which such
Warrant  might have been  exercised  immediately  prior to such  reorganization,
recapitalization,  reclassification or change, all subject to further adjustment
as provided herein.

                       (j) CERTIFICATE AS TO ADJUSTMENTS;  NOTICE BY COMPANY. In
each case of an adjustment or readjustment hereunder, the Company at its expense
will furnish each Holder not later than the fifth  Business  Day  following  any
such adjustment or readjustment,  at such Holder's  registered  address as shall
appear on the records of the Company, a certificate prepared by the Treasurer or
Chief Financial Officer of the Company, showing such adjustment or readjustment,
and stating in detail the facts upon which such  adjustment or  readjustment  is
based.

                                       -8-

<PAGE>

                       (k) RESERVATION OF COMMON STOCK. The Company shall at all
times reserve and keep available out of its  authorized  but unissued  shares of
Common Stock,  solely for the purpose of effecting the exercise of the Warrants,
such  number  of its  shares  of  Common  Stock  as shall  from  time to time be
sufficient  to effect the exercise of the Warrants and if at any time the number
of  authorized  but unissued  shares of Common Stock shall not be  sufficient to
effect the  exercise of Warrants,  the Company  shall take such action as may be
necessary to increase, and it shall increase, its authorized but unissued shares
of  Common  Stock to such  number  of  shares  as shall be  sufficient  for such
purpose.

                  4.4.    MERGER, CONSOLIDATION, ETC.

                          (a) If at any time or from time to time there shall be
(i) a merger, or consolidation of the Company with or into another  corporation,
(ii) the sale of all or  substantially  all of the  Company's  capital  stock or
assets to any other  person,  (iii) any other form of  business  combination  or
reorganization  in which the Company  shall not be the  continuing  or surviving
entity of such business  combination or reorganization,  or (iv) any transaction
or series of transactions by the Company in which in excess of 50 percent of the
Company's voting power is transferred (each, a "Reorganization"), then as a part
of such  Reorganization,  provision  shall  be made so that  the  Holders  shall
thereafter  be entitled  to receive  upon  exercise  the same kind and amount of
stock or other securities or property (including cash) of the Company, or of the
successor  corporation  resulting from such  Reorganization to which such Holder
would have been entitled if such Holder had  exercised its Warrants  immediately
prior  to  the  effective  time  of  such  Reorganization.  In  any  such  case,
appropriate  adjustment  shall be made in the  application  of the provisions of
Article IV to the end that the provisions of Article IV (including adjustment of
the  Exercise  Price then in effect and the number of shares of Common  Stock or
other  securities  issuable upon  exercise of the Warrants)  shall be applicable
after that event in as nearly equivalent a manner as may be practicable.

                          (b)  The   Company   will  not   effect   any  of  the
transactions described in clause (a) of this Section 4.4 hereof unless, prior to
the  consummation  thereof,  each person  (other than the Company)  which may be
required to deliver any stock, securities, cash or property upon the exercise of
this Warrant as provided herein shall assume,  by written  instrument  delivered
to, and  reasonably  satisfactory  to, the Holders:  (i) the  obligations of the
Company under this Warrant (and if the Company shall survive the consummation of
such transaction, such assumption shall be in addition to, and shall not release
the Company from, any continuing obligations of the Company under this Warrant),
(ii) the obligations of the Company under the Securities Purchase Agreement with
respect  to  Registration  Rights  and (iii) the  obligation  to deliver to each
holder such shares of stock, securities, cash or property as, in accordance with
the  foregoing  provisions  of this  Section 4, each  Holder may be  entitled to
receive,  and such  Person  shall have  similarly  delivered  to such  Holder an
opinion of counsel for such Person,  stating that this Warrant shall  thereafter
continue  in full  force and  effect  and the terms  hereof  (including  without
limitation  all of the  provisions of this Section 4) shall be applicable to the
stock, securities, cash or property which such Person may be required to deliver
upon any exercise of this Warrant or the exercise of any rights pursuant hereto.


                                       -9-

<PAGE>
                          (c) The provisions of this Section 4.4 are in addition
to and not in lieu of the other provisions of Section 4 hereof.

                  4.5.  NOTICE OF  ADJUSTMENT.  In addition to any other  notice
required  hereunder,  not less than 10 nor more than 60 days prior to the record
date or effective date, as the case may be, of any action which would require an
adjustment or  readjustment  pursuant to this Article IV, the Company shall give
notice to each Holder of such event,  describing such event in reasonable detail
and  specifying  the record date or effective  date, as the case may be, and, if
determinable,  the  required  adjustment  and the  computation  thereof.  If the
required  adjustment is not determinable at the time of such notice, the Company
shall give notice to each Holder of such  adjustment  and  computation  promptly
after such adjustment becomes determinable.

                  4.6.     NOTICES OF CORPORATE ACTION.  In the event of

                          (a) any  taking  by the  Company  of a  record  of the
holders of any class of securities  for the purpose of  determining  the holders
thereof who are entitled to receive any dividend or other  distribution,  or any
right to subscribe for, purchase or otherwise acquire any shares of stock of any
class or any other securities or property, or to receive any other right,

                          (b)  any  capital   reorganization   of  the  Company,
reclassification  or recapitalization of the capital stock of the Company or any
consolidation  or merger  involving  the  Company  and any  other  Person or any
transfer  of all or  substantially  all the  assets of the  Company to any other
Person,

                          (c)  any   voluntary   or   involuntary   dissolution,
liquidation or winding-up of the Company, or

                          (d) any  issuance of any Common  Stock or Common Stock
Equivalents  other  than upon the  conversions  of shares of Series A  Preferred
Stock or the grant of stock options to the officers, directors, employees of the
Company  pursuant  to the Stock  Option  Plan or the  exercise  thereof  (or any
currently outstanding stock options),

the Company will mail to the holder of this Warrant a notice  specifying (i) the
date or expected date on which any record is to be taken for the purpose of such
dividend,  distribution or right, and the amount and character of such dividend,
distribution  or  right,  (ii)  the  date or  expected  date on  which  any such
reorganization,  reclassification,   recapitalization,   consolidation,  merger,
transfer, dissolution, liquidation, winding-up or Sale of the Company is to take
place,  the time,  if any such time is to be fixed,  as of which the  holders of
record of Common Stock (or other securities) shall be entitled to exchange their
shares  of  Common  Stock  (or other  securities)  for the  securities  or other
property    deliverable    upon    such    reorganization,     reclassification,
recapitalization,  consolidation,  merger, transfer, dissolution, liquidation or
winding-up and a description in reasonable  detail of the  transaction and (iii)
the date of such issuance, together with a description of the security so issued
and the  consideration  received by the Company  therefor.  Such notice shall be
mailed promptly after the decision is made to take any of the actions  specified
in (a)-(d) above.

                                      -10-

<PAGE>

                                    ARTICLE V

                                   DEFINITIONS

                  The  following  terms,  as  used  in this  Warrant,  have  the
following respective meanings:

                  "Board of Directors"  shall mean the board of directors of the
Company.

                  "Business Day" shall mean (a) if any Common Stock is listed or
admitted to trading on a national  securities exchange or Nasdaq, a day on which
the principal national  securities exchange Nasdaq on which such class of Common
Stock are listed or  admitted  to trading is open for  business or (b) if Common
Stock is not so listed or admitted to trading, a day on which any New York Stock
Exchange member firm is open for business.

                  "Common Stock" means the common stock,  $.01 par value, of the
Company.

                  "Common Stock Equivalents" shall have the meaning set forth in
Section 4.3(b).

                  "Company"  shall  have the  meaning  set  forth  in the  first
paragraph of this Warrant.

                  "Consideration  Per Share" shall have the meaning set forth in
Section 4.3(d).

                  "Exchange Act" means the  Securities  Exchange Act of 1934, as
amended,  and any  similar  or  successor  federal  statute,  and the  rules and
regulations  of the  Securities  and  Exchange  Commission  (or  its  successor)
thereunder, all as the same shall be in effect at the time.

                  "Exercise  Price"  shall mean $.01 per share of Common  Stock,
adjusted as contemplated herein.

                  "Extraordinary  Common Stock Event" shall have the meaning set
forth in Section 4.3(g).

                  "Holder"  shall  have  the  meaning  set  forth  in the  first
paragraph of this Warrant.

                  "Market  Price"  at any date  shall be  deemed  to be the last
reported  sale  price of the  Common  Stock on such  date,  or,  in case no such
reported  sale takes place on such day, the average of the last  reported  sales
prices for the  immediately  preceding  three  trading  days,  in either case as
officially  reported by the  principal  securities  exchange on which the Common
Stock is listed or admitted to trading, or, if the Common Stock is not listed or
admitted to trading on any national  securities exchange or if any such exchange
on which the Common Stock is listed is not its  principal  trading  market,  the
last  reported  sale price as furnished by the NASD through the Nasdaq  National
Market or SmallCap Market, or, if applicable,  the OTC Bulletin Board, or if the
Common Stock is not listed or admitted to trading on the Nasdaq  National Market
or SmallCap

                                      -11-

<PAGE>

Market or OTC Bulletin  Board or similar  organization,  as  determined  in good
faith by resolution of the Board of Directors of the Company,  based on the best
information available to it.

                  "NASD" means the National  Association of Securities  Dealers,
Inc.

                  "Nasdaq" means The National Association of Securities Dealers,
Inc. Automated Quotation System.

                  "Person" means any individual,  corporation, limited liability
company,  partnership,  limited  liability  partnership,  joint venture or other
entity.

                  "Requisite  Holders" means,  as of any date of  determination,
persons holding  outstanding  Warrants  entitling them to purchase a majority of
the Common Stock issuable upon exercise of the Warrants  originally  represented
hereby.

                  "Securities  Act" shall mean the  Securities  Act of 1933,  as
amended,  and any  similar  or  successor  federal  statute,  and the  rules and
regulations  of the  Securities  and  Exchange  Commission  (or  its  successor)
thereunder, all as the same shall be in effect at the time.

                  "Securities  Purchase Agreement" means the Securities Purchase
Agreement dated April 12, 1999 between the Company and Little Meadow Corp.

                  "Shares"  shall have the meaning  set forth in the  Securities
Purchase Agreement.

                  "Value" of the portion of this Warrant being  converted  shall
equal the remainder derived from subtracting (a) the Exercise Price (as adjusted
as  provided  herein)  multiplied  by the  number  of  shares  of  Common  Stock
underlying the portion of this Warrant being converted from (b) the Market Price
of the shares of Common Stock multiplied by the number of shares of Common Stock
underlying the portion of this Warrant being converted.

                  "Warrant  or  Warrants"  means this  Warrant  and any  Warrant
issued to a transferee of all or any part of this Warrant.


                                   ARTICLE VI

                                  MISCELLANEOUS

                  6.1.  NOTICES.  All notices or other  communications  required
hereby  shall be in writing and shall be sent either by (a)  courier,  or (b) by
telecopy as well as by  registered or certified  mail,  and shall be regarded as
properly given in the case of a courier upon actual delivery to the proper place
of  address;  in the  case  of  telecopy,  on the  day  following  the  date  of
transmission if properly  addressed and sent without  transmission  error to the
correct  number and receipt is  confirmed  by  telephone  within 48 hours of the
transmission;  in the  case of a  letter  for  which  a  telecopy  could  not be
successfully  transmitted  or receipt of which could not be  confirmed as herein
provided,  three (3) days after the registered or certified  mailing date if the
letter is

                                      -12-

<PAGE>
properly  addressed  and  postage  prepaid;  and shall be  regarded  as properly
addressed  if sent to the parties  and their  representatives  at the  addresses
given below:

         To the Company:  Delicious Brands, Inc.
                          2070 Maple Street
                          Des Plaines, IL 60018
                          Attention: Michael J. Kirby, President and
                                     Chief Executive Officer
                          Facsimile: (847) 699-5928
                          Confirmation: (847) 699-3200

         With a copy to:   Olshan Grundman Frome Rosenzweig & Wolosky LLP
                           505 Park Avenue
                           New York, New York  10022
                           Attention:  Steven Wolosky, Esq.
                           Facsimile:  (212) 755-1467
                           Confirmation:  (212) 753-7200

         To the Holder:    Little Meadow Corp.
                           c/o Icahn Associates Corp.
                           767 Fifth Avenue, 47th Floor
                           New York, NY 10153
                           Attention: Russell Glass
                           Facsimile: (212) 750-5807
                           Confirmation: (212) 702-4300

         With a copy to:   Gordon Altman Butowsky Weitzen Shalov & Wein
                           114 West 47th Street
                           New York, NY 10036
                           Attention:  Jonathan Klein, Esq.
                           Facsimile: (212) 626-0799
                           Confirmation: (212) 626-0879

or such  other  address  as any of the  above  may have  furnished  to the other
parties in writing in compliance with the terms of this Section.

                  6.2. WAIVERS: AMENDMENTS. No failure or delay of the Holder in
exercising any power or right hereunder  shall operate as a waiver thereof,  nor
shall  any  single  or  partial  exercise  of any such  right or  power,  or any
abandonment  or  discontinuance  of steps  to  enforce  such a right  or  power,
preclude  any other or further  exercise  thereof or the  exercise  of any other
right or power.  The rights and  remedies of the Holder are  cumulative  and not
exclusive  of any  rights  or  remedies  which  it  would  otherwise  have.  The
provisions  of this  Warrant may be  amended,  modified or waived with (and only
with) the written consent of the Company and the Requisite Holders.

                       Any  such  amendment,  modification  or  waiver  effected
pursuant to this  Section  shall be binding upon the Holders of all Warrants and
Common Stock issued upon

                                      -13-

<PAGE>

exercise thereof,  upon each future holder thereof and upon the Company.  In the
event of any such  amendment,  modification  or waiver,  the Company  shall give
prompt notice thereof to all Holders and, if appropriate, notation thereof shall
be made on all Warrants  thereafter  surrendered for registration of transfer or
exchange.

                       No  notice or demand  on the  Company  in any case  shall
entitle the Company to any other or further notice or demand in similar or other
circumstances.

                  6.3.  GOVERNING  LAW.  This  Warrant  shall  be  construed  in
accordance with and governed by the laws of the State of New York without regard
to principles of conflicts of law.

                  6.4. SURVIVAL OF AGREEMENTS;  REPRESENTATIONS  AND WARRANTIES,
ETC. All representations, warranties and covenants made by the Company herein or
in any  certificate  or other  instrument  delivered  by or on  behalf  of it in
connection with the Warrants shall be considered to have been relied upon by the
Holder and shall survive the issuance and delivery of the  Warrants,  regardless
of any  investigation  made by the Holder,  and shall continue in full force and
effect so long as any Warrant is outstanding.

                  6.5.  COVENANTS TO BIND SUCCESSOR AND ASSIGNS.  All covenants,
stipulations,  promises and agreements in this Warrant contained by or on behalf
of the Company shall bind its  successors  and assigns,  whether so expressed or
not.

                  6.6.  SEVERABILITY.  In case any one or more of the provisions
contained  in this Warrant  shall be invalid,  illegal or  unenforceable  in any
respect,  the validity,  legality or enforceability of the remaining  provisions
contained  herein  and  therein  shall not in any way be  affected  or  impaired
thereby.  The parties shall endeavor in good faith  negotiations  to replace the
invalid,  illegal or unenforceable provisions with valid provisions the economic
effect of which comes as close as possible  to that of the  invalid,  illegal or
unenforceable provisions.

                  6.7. SECTION  HEADINGS.  The sections headings used herein are
for  convenience of reference  only, are not part of this Warrant and are not to
affect the construction of or be taken into  consideration in interpreting  this
Warrant.

                  6.8.  NO  IMPAIRMENT.  The  Company  shall  not by any  action
including, without limitation,  amending its organizational documents or through
any  reorganization,  transfer of assets,  consolidation,  merger,  dissolution,
issue or sale of  securities  or any other  voluntary  action,  avoid or seek to
avoid the  observance or  performance  of any of the terms of this Warrant,  but
will at all times in good faith assist in the carrying out of all such terms and
in the taking of all such actions as may be necessary or  appropriate to protect
the rights of the Holder against impairment.  Without limiting the generality of
the foregoing,  the Company will (a) take all such action as may be necessary or
appropriate  in order that the Company may validly and legally  issue fully paid
and  nonassessable  Common Stock upon the exercise of this Warrant,  and (b) use
its  commercially  reasonable  best  efforts to obtain all such  authorizations,
exemptions  or consents  from any public  regulatory  body  having  jurisdiction
thereof as may be  necessary  to enable the Company to perform  its  obligations
under this Warrant.


                                      -14-

<PAGE>
                  IN WITNESS  WHEREOF,  Delicious  Brands,  Inc. has caused this
Warrant to be executed in its  corporate  name by one of its officers  thereunto
duly authorized, and attested by its Secretary or an Assistant Secretary, all as
of the day and year first above written.


                                      DELICIOUS BRANDS, INC.


                                      By:  /s/ Michael J. Kirby
                                          ---------------------------------
                                      Name:   Michael J. Kirby
                                      Title:  President and Chief Executive
                                              Officer



Attest:


/s/ Jeffry W. Weiner
- -------------------------
Name:    Jeffry W. Weiner
Title:   Secretary

                                      -15-

<PAGE>
                             FORM OF EXERCISE NOTICE

                    (To be executed upon exercise of Warrant)


                  TO:


                  The  undersigned  hereby  irrevocably  elects to exercise  the
right to purchase  represented  by the  attached  Warrant  for,  and to purchase
thereunder,  __________________  Common  Stock,  as provided  for  therein,  and
tenders  herewith  payment of the Exercise Price in full in accordance  with the
terms of the attached warrant.

                  Please issue a  certificate  or  certificates  for such Common
Stock in the following name or names and denominations:

                  If said  number of Common  Stock  shall not be all the  Common
Stock  issuable  upon exercise of the attached  Warrant,  a new Warrant is to be
issued in the name of the undersigned  for the balance  remaining of such Common
Stock.




Dated:  _____________,  _____


         ---------------------------------
         Note:    The above signature should correspond exactly with the name on
                  the  face of the  attached  Warrant  or with  the  name of the
                  assignee appearing in the assignment form below.


                                      -16-

<PAGE>

                            FORM OF CONVERSION NOTICE

                   (To be executed upon conversion of Warrant)


                  TO:


                  The  undersigned  hereby  irrevocably  converts  the  attached
Warrant  with  respect  to shares of Common  Stock  which such  holder  would be
entitled to receive upon the conversion hereof.

                  Please issue a  certificate  or  certificates  for such Common
Stock in the following name or names and denominations:

                  If said  number of Common  Stock  shall not be all the  Common
Stock issuable upon conversion of the attached  Warrant,  a new Warrant is to be
issued in the name of the undersigned  for the balance  remaining of such Common
Stock.




Dated:  _____________,  _____


         ---------------------------------
         Note:    The above signature should correspond exactly with the name on
                  the  face of the  attached  Warrant  or with  the  name of the
                  assignee appearing in the assignment form below.


                                      -17-

<PAGE>
                                   ASSIGNMENT


                   (To be executed upon assignment of Warrant)


                  For value  received,  ________________________________  hereby
sells,  assigns and  transfers  unto  __________________  the attached  Warrant,
together  with  all  rights,   title  and  interest  therein,  and  does  hereby
irrevocably  constitute  and appoint  ____________________  attorney to transfer
said Warrant on the books of , with full power of substitution in the premises.



                                         ---------------------------------
                                         Note:  The   above   signature   should
                                                correspond exactly with the name
                                                on  the  face  of  the  attached
                                                Warrant.




                                      -18-



       ------------------------------------------------------------------










                          SECURITIES PURCHASE AGREEMENT

                              dated April 12, 1999

                                 by and between

                             DELICIOUS BRANDS, INC.

                                       and

                               LITTLE MEADOW CORP.










       ------------------------------------------------------------------





<PAGE>

                                TABLE OF CONTENTS

                                                                            PAGE


ARTICLE I

         PURCHASE, SALE AND TERMS OF SHARES....................................1
         1.01       Purchase and Sale..........................................1
         1.02       The Conversion Shares......................................2
         1.03       Delivery of Securities.....................................2
         1.04       Purchase Price.............................................2
         1.05       Closing....................................................2

ARTICLE II

         CONDITIONS TO PURCHASER OBLIGATIONS...................................2
         2.01       Documentation at Closing...................................2
         2.02       Consents and Waivers.......................................3
         2.03       Directors..................................................3

ARTICLE III

         REPRESENTATIONS AND WARRANTIES OF THE COMPANY.........................4
         3.01       Organization and Standing of the Company...................4
         3.02       Corporate Action...........................................4
         3.03       Governmental Approvals.....................................5
         3.04       Litigation.................................................5
         3.05       Certain Agreements of Officers and Employees...............5
         3.06       Compliance with Other Instruments..........................5
         3.07       Title to Assets, Patents...................................6
         3.08       SEC Documents; Financial Statements........................6
         3.09       Absence of Certain Developments............................7
         3.10       Taxes......................................................8
         3.11       Benefit Plans; Labor Relations.............................9
         3.12       Transactions with Affiliates..............................10
         3.13       Assumptions or Guaranties of Indebtedness of Other
                     Persons..................................................10
         3.14       Investments in Other Persons..............................10
         3.15       Securities Act............................................10
         3.16       Capitalization; Status of Capital Stock...................10
         3.17       Registration Rights.......................................11
         3.18       Insurance.................................................11
         3.19       Books and Records.........................................12

                                        i

<PAGE>



         3.20       Material Agreements.......................................12
         3.21       Environmental and Safety Laws.............................12
         3.22       U.S. Real Property Holding Corporation....................12
         3.23       Compliance................................................12
         3.24       Brokers or Finders........................................13
         3.25       Disclosure................................................13

ARTICLE IV

         REPRESENTATIONS AND WARRANTIES OF THE PURCHASER......................13
         4.01       Organization and Standing of the Company..................13
         4.02       Corporate Action..........................................13
         4.03       Investment Representations................................13
         4.04       Access to Information.....................................14
         4.05       Sophistication and Knowledge..............................14
         4.06       Transfer Restrictions Imposed by Securities Laws..........14
         4.07       Lack of Liquidity.........................................15
         4.08       Accredited Investor Status................................15
         4.09       Brokers or Finders........................................15

ARTICLE V

         COVENANTS OF THE COMPANY.............................................15
         5.01       Inspection................................................15
         5.02       Indemnification...........................................15
         5.03       Use of Proceeds...........................................16
         5.04       Third Party Registration Rights...........................16

ARTICLE VI

         REGISTRATION RIGHTS..................................................17
         6.01       Piggy-Back Registrations..................................17
         6.02       Demand Registration.......................................18
         6.03       Registrations on Form S-3.................................19
         6.04       Effectiveness.............................................19
         6.05       Indemnification by the Company............................19
         6.06       Indemnification by Holders of Registrable Shares..........21
         6.07       Exchange Act Registration.................................23
         6.08       Damages...................................................23
         6.09       Further Obligations of the Company........................23
         6.10       Expenses..................................................25
         6.11       Transferability...........................................25
         6.12       Mergers, Etc..............................................25

                                       ii

<PAGE>
ARTICLE VII

         INDEMNIFICATION......................................................26
         7.01       Indemnification of the Purchaser by the Company...........26
         7.02       Indemnification of the Company by the Purchaser...........26
         7.03       Right to Defend, Etc......................................27
         7.04       Tax Effect................................................27

ARTICLE VIII
          GLOSSARY ...........................................................28
         8.01       Certain Defined Terms.....................................28
         8.02       Accounting Terms..........................................31

ARTICLE IX

         MISCELLANEOUS........................................................31
         9.01       "Lock-Up" Agreement.......................................31
         9.02       No Waiver; Cumulative Remedies............................31
         9.03       Amendments, Waivers and Consents..........................32
         9.04       Addresses for Notices.....................................32
         9.05       Costs, Expenses and Taxes.................................33
         9.06       Effectiveness; Binding Effect; Assignment.................33
         9.07       Survival of Representations and Warranties................33
         9.08       Prior Agreements..........................................33
         9.09       Severability..............................................34
         9.10       Governing Law.............................................34
         9.11       Headings; References......................................34
         9.12       Counterparts..............................................34
         9.13       Further Assurances........................................34
         9.14       Transfer..................................................34


                                       iii

<PAGE>
                                    EXHIBITS


1.01(A)           Form of Certificate of Designation
1.01(B)           Form of Warrant
2.01(b)           Form of Opinion of Counsel to Company
5.02(a)           Form of Indemnification Agreement


                                       iv

<PAGE>
                                    SCHEDULES

3.04              Litigation
3.05(b)           Certain Employee/Consultant Agreements
3.07(a)           Title to Assets, Patents
3.07(b)           Intellectual Property Rights; Claims
3.08(c)           Liabilities
3.08(d)           Certain Changes Subsequent to September 30, 1998
3.09              Certain Developments
3.10              Taxes
3.11(a)           Benefit Plans
3.12              Certain Transactions with Affiliates
3.16              Capitalization; Status of Capital Stock
3.17              Registration Rights
318(b)            Directors and Officers Liability Policy
3.20              Material Agreements
3.24              Broker or Finder Commission


                                        v

<PAGE>
                          SECURITIES PURCHASE AGREEMENT


                  Securities  Purchase  Agreement,  dated April 12, 1999, by and
between  Delicious  Brands,  Inc. a Delaware  corporation  having its  principal
executive  offices  at 2070  Maple  Street,  Des  Plaines,  Illinois  60018 (the
"Company"),  and Little Meadow Corp., a Delaware corporation having its business
address  at One Wall  Street  Court,  Suite 980,  New York,  New York 10005 (the
"Purchaser").

                                   WITNESSETH:

                  WHEREAS,  the  Company  desires  to  issue  and  sell  to  the
Purchaser,  and the Purchaser  desires to purchase  from the Company,  shares of
Series B Convertible  Preferred  Stock,  par value $.01 per share (the "Series B
Stock"),  of the Company and warrants to purchase  shares of Common  Stock,  par
value  $.01 per share  (the  "Common  Stock"),  on the terms and  subject to the
conditions set forth in this Agreement;

                  NOW,  THEREFORE,  in  consideration of the premises and mutual
agreements contained herein, the parties hereby agree as follows:


                                    ARTICLE I

                       PURCHASE, SALE AND TERMS OF SHARES

                  1.01  PURCHASE  AND  SALE.  On the terms  and  subject  to the
conditions set forth in this Agreement,  the Company agrees to issue and sell to
the  Purchaser,  and the Purchaser  agrees to purchase from the Company,  at the
Closing (such  capitalized term and all other  capitalized terms used herein and
not separately  defined herein shall have the  respective  meanings  ascribed to
them in  Article  VIII  hereof):  (a) 35,000  shares of Series B Stock;  and (b)
warrants to purchase,  subject to the Equitable  Adjustments  contained therein,
700,000  shares of Common Stock at an initial  exercise  price of $.01 per share
for a period of ten (10) years  following  the date of issuance of such warrants
(the  "Warrants").  The Series B Stock  shall have the  designation,  rights and
other terms and provisions set forth in the Certificate of Designation  attached
hereto as EXHIBIT 1.01(A) (the "Certificate of  Designation"),  which rights and
terms  include,  without  limitation:  (i) the right of the  Holders of Series B
Stock to elect two (2) members of the Board of  Directors  of the  Company  (the
"Board");  (ii)  the  right of the  holder  of each  share of  Series B Stock to
convert  each such  share  into five (5)  shares of  Common  Stock  (subject  to
Equitable  Adjustments) at any time or from time to time; and (iii) the right of
the holder of each share of Series B Stock to vote on all matters  presented  to
the  holders  of Common  Stock on the basis of five (5) votes for each  share of
Series B Stock (subject to Equitable  Adjustment).  The Warrants shall be in the
form attached hereto as EXHIBIT 1.01(B).


<PAGE>
                  1.02 THE CONVERSION SHARES. The Company has authorized and has
reserved and  covenants to continue to reserve,  free of  preemptive  rights and
other similar  contractual  rights of stockholders,  a sufficient  number of its
authorized  but  unissued  shares of Common  Stock to satisfy the rights of: (a)
conversion  of the  holders  of the Series B Stock;  and (b) the  holders of the
Warrants.  Any shares of Common Stock  issuable upon  conversion of the Series B
Stock are herein  referred to as the "Conversion  Shares".  Any shares of Common
Stock  issuable  upon  exercise of the  Warrants  are herein  referred to as the
"Warrant Shares".

                  1.03 DELIVERY OF SECURITIES. At the Closing, the Company shall
deliver  to the  Purchaser,  or will  cause to be  delivered  to the  Purchaser,
certificates  representing the number of shares of Series B Stock referred to in
Section  1.01  above  and  the  Warrants,  each  registered  in the  name of the
Purchaser.

                  1.04  PURCHASE  PRICE.  The  purchase  price to be paid by the
Purchaser to the Company in full  consideration for the issuance and sale of the
Series B Stock and the  Warrants  shall be one million  seven  hundred and fifty
thousand Dollars ($1,750,000) (the "Purchase Price") payable by wire transfer in
immediately available funds to an account designated by the Company prior to the
Closing.

                  1.05 CLOSING.  The closing of the  transactions to be effected
hereunder (the  "Closing") will be held at the offices of Gordon Altman Butowsky
Weitzen Shalov & Wein, 114 West 47th Street,  New York, New York 10036,  or such
other  location as the parties may agree to, at 10:00 a.m.,  New York City time,
on April 12, 1999,  or such other date and time as shall be mutually  acceptable
to the parties.


                                   ARTICLE II

                       CONDITIONS TO PURCHASER OBLIGATIONS

                  The  obligation  of the  Purchaser to purchase and pay for the
Series B Stock and the  Warrants to be purchased by it at the Closing is subject
to the  satisfaction  prior to the Closing of each of the following  conditions,
unless waived in writing by the Purchaser:

                  2.01  DOCUMENTATION  AT  CLOSING.  The  Purchaser  shall  have
received,  prior to or at the Closing, all of the following  materials,  each in
form and substance  satisfactory  to the Purchaser and its counsel,  and each of
the following  events shall have  occurred,  or each of the following  documents
shall have been delivered, prior to or simultaneous with the Closing:

                  (a) Copies of: (i) the  Certificate  of  Incorporation  of the
Company,  as amended or restated to date,  together with such evidence as may be
available of the filing thereof; (ii) the resolutions of the Board providing for
the approval of the Certificate of Designation,  the approval of the Transaction
Documents, the issuance of the Series B Stock and the Warrants, and all other

                                        2

<PAGE>
agreements or matters  contemplated  hereby or executed in  connection  herewith
(including,  without limitation,  resolutions (1) approving of the Purchaser and
each of its Affiliates and associates  (including,  without limitation,  Carl C.
Icahn and any Person  directly or indirectly  controlled by Mr. Icahn ) becoming
an  interested  stockholder  (as such term is defined in Section 203 of the DGCL
("Section  203")) pursuant to the  transactions  contemplated by this Agreement;
and (2) acknowledging  that any future  transactions  between any one or more of
the Company and its  subsidiaries,  on the one hand,  and any one or more of the
Purchaser, its Affiliates and associates (including, without limitation, Carl C.
Icahn and any Person  directly or indirectly  controlled by Mr.  Icahn),  on the
other hand,  shall not be subject to the  provisions of Section 203);  and (iii)
the  By-laws  of the  Company,  all of which  shall have been  certified  by the
Secretary of the Company,  as of the date of the Closing,  to be true,  complete
and correct;  and certified  copies of all documents  evidencing other necessary
corporate or other action and  governmental  approvals,  if any,  required to be
obtained  at or prior to the  Closing  with  respect to this  Agreement  and the
issuance of the shares of Series B Stock and the Warrants.

                  (b) The  favorable  opinion of counsel for the Company,  dated
the date of the Closing, in the form attached as EXHIBIT 2.01(B).

                  (c)  (i) A  certificate  of  the  Secretary  or  an  Assistant
Secretary of the Company, dated the date of the Closing, which shall certify the
names of the officers of the Company  authorized  to sign:  (i) this  Agreement;
(ii) the certificates for the Series B Stock;  (iii) the Warrants;  and (iv) the
other  documents,  instruments or certificates to be delivered  pursuant to this
Agreement by the Company or any of its officers, together with the incumbency of
such officers, and the true specimen signatures of such officers.

                  (d) A  Certificate  of the  Secretary of State of the State of
Delaware,  dated a recent date, as to the due incorporation and good standing of
the Company.

                  (e) A copy of the Certificate of Designation  certified by the
Secretary  of State of the State of  Delaware  as  having  been  filed  with the
Secretary of State of the State of Delaware.

                  2.02 CONSENTS AND WAIVERS. The Company shall have obtained any
consents  or waivers  necessary  to be  obtained  at or prior to the  Closing to
execute and deliver the  Transaction  Documents (as defined below) and the other
agreements and  instruments  executed and delivered by the Company in connection
herewith,  to issue  the  Series B Stock and the  Warrants  and to carry out the
transactions  contemplated  hereby and  thereby,  and such  consents and waivers
shall be in full force and effect at the Closing. All corporate and other action
and  governmental  filings  necessary to effectuate the terms of the Transaction
Documents and the other agreements and instruments executed and delivered by the
Company in  connection  herewith  and the issuance of the Series B Stock and the
Warrants shall have been made or taken.

                  2.03 DIRECTORS.  The Board  immediately  following the Closing
shall  consist of seven (7) members;  each of Geordie  Hebard and Russell  Glass
shall have been elected to the Board as

                                        3

<PAGE>
designees  of the  holders  of the  Series  B  Stock;  and one of the  foregoing
directors  designated by the Purchaser  shall have been appointed to each of the
committees of the Board unless such director  would cause such  committee to not
be  in  compliance  with  such  committee's  applicable  director  qualification
requirements.


                                   ARTICLE III

                  REPRESENTATIONS AND WARRANTIES OF THE COMPANY

                  The  Company  represents  and  warrants  to the  Purchaser  as
follows:

                  3.01 ORGANIZATION AND STANDING OF THE COMPANY.  The Company is
a duly  organized and validly  existing  corporation  in good standing under the
laws of the  State  of  Delaware  and  has all  requisite  corporate  power  and
authority:  (i) for the ownership and operation of its properties;  (ii) for the
carrying  on of  its  business  as now  conducted  and  as  now  proposed  to be
conducted;  (iii) to execute and deliver this  Agreement and other  instruments,
warrants,  agreements and documents  contemplated herein (collectively with this
Agreement,  the "Transaction  Documents");  (iv) to issue,  sell and deliver the
Series B Stock and the Warrants and to issue and deliver the  Conversion  Shares
upon  conversion  of the Series B Stock and the Warrant  Shares upon exercise of
the  Warrants;  and (v) to perform  its other  obligations  pursuant  hereto and
thereto.  The Company is duly  licensed or qualified  and in good  standing as a
foreign corporation  authorized to do business in all jurisdictions  wherein the
character  of the  property  owned or  leased or the  nature  of the  activities
conducted by it makes such licensing or qualification  necessary,  other than in
those  jurisdictions where the failure to be so licensed or qualified or in good
standing does not,  individually  or in the aggregate,  have a Material  Adverse
Effect (as defined below).

                  3.02 CORPORATE  ACTION.  The  Transaction  Documents have been
duly authorized, executed and delivered by the Company and constitute the legal,
valid and binding obligations of the Company, enforceable against the Company in
accordance  with  their  respective  terms,  except  to the  extent  limited  by
bankruptcy,  insolvency,  reorganization,  moratorium and similar laws affecting
creditors rights and the general  principles of equity.  The Series B Stock, the
Conversion  Shares  and the  Warrant  Shares  have  been  duly  authorized.  The
issuance,  sale and delivery of the Series B Stock and the issuance and delivery
of the Conversion  Shares upon  conversion of the Series B Stock and the Warrant
Shares upon exercise of the Warrants  have been duly  authorized by all required
corporate action on the part of the Company.  The Series B Stock, the Conversion
Shares and  Warrant  Shares,  when  issued and paid for in  accordance  with the
Transaction  Documents,  will be validly issued,  fully paid and  nonassessable,
with no personal  liability  attaching to the ownership thereof and will be free
and clear of all liens, charges,  restrictions,  claims and encumbrances imposed
by or through the  Company,  except as  expressly  set forth in the  Transaction
Documents.  The Conversion Shares and the Warrant Shares have been duly reserved
for  issuance  upon  conversion  of the Series B Stock and the  exercises of the
Warrants, respectively.


                                        4

<PAGE>

                  3.03  GOVERNMENTAL  APPROVALS.  Except  for the  filing of any
notice prior to the Closing that may be required under  applicable  state and/or
federal securities laws (which, if required,  shall be filed by the Company on a
timely basis), no authorization,  consent,  approval,  license,  exemption of or
filing or registration  with any court or governmental  department,  commission,
board,  bureau,  agency or  instrumentality,  domestic or foreign, is or will be
necessary for, or in connection  with, the execution and delivery by the Company
of this  Agreement,  for the offer,  issue,  sale,  execution or delivery of the
Series B Stock or the  Warrants,  or for the  performance  by the Company of its
obligations under the Transaction Documents or under the Shares.

                  3.04  LITIGATION.  Except as disclosed in SCHEDULE  3.04 or in
the Company SEC Documents,  there is no litigation or governmental proceeding or
investigation  pending  or, to the best  knowledge  of the  Company,  threatened
against the Company or affecting any of its  properties or assets or against any
Key Employee relating to the Company or its business, nor, to the best knowledge
of the Company,  has there  occurred any event or does there exist any condition
on the basis of which any litigation, proceeding or investigation might properly
be  instituted.  Neither the Company nor, to the best  knowledge of the Company,
any Key  Employee is in default  with  respect to any order,  writ,  injunction,
decree, ruling or decision of any court,  commission,  board or other government
agency,  to the extent that such default might have a material adverse effect on
the business,  assets,  liabilities,  operations,  Intellectual Property Rights,
management or financial  condition of the Company (a "Material Adverse Effect").
There are no actions or proceedings pending or, to the Company's best knowledge,
threatened  (or any basis  therefor  known to the  Company)  against the Company
which  might  result,  either in any case or in the  aggregate,  have a Material
Adverse  Effect,  or which might call into  question  the validity of any of the
Transaction  Documents,  any of the Series B Stock,  the  Warrants or any action
taken or to be taken  pursuant  hereto or  thereto.  Without  limitation  to the
foregoing  representations,  to the  extent not  described  in the  Company  SEC
Documents a brief summary of the  Company's  litigation  and the current  status
thereof is set forth on SCHEDULE 3.04.

                  3.05 CERTAIN AGREEMENTS OF OFFICERS AND EMPLOYEES. To the best
of the Company's knowledge, no Key Employee is, or, is now anticipated to be, in
violation of any material term of any  employment  contract,  patent  disclosure
agreement,   proprietary   information  agreement,   noncompetition   agreement,
nonsolicitation  agreement,  confidentiality  agreement,  or any  other  similar
contract or agreement or any restrictive covenant,  relating to the right of any
such Key Employee to be employed or engaged by the Company because of the nature
of the  business  conducted or to be conducted by the Company or relating to the
use of trade secrets or proprietary  information of others, and to the Company's
best  knowledge  and belief,  the  continued  employment  or  engagement  of the
Company's  Key  Employees  does not subject the Company or the  Purchaser to any
liability with respect to any of the foregoing matters.

                  3.06  COMPLIANCE  WITH OTHER  INSTRUMENTS.  The  Company is in
compliance in all respects with the terms and  provisions of its  Certificate of
Incorporation  and By-laws,  each as amended and/or restated to date, and in all
respects with the material terms and  provisions of all  mortgages,  indentures,
leases, agreements and other instruments by which it is bound or to which it

                                        5

<PAGE>
or any of its  properties  or assets are subject,  except to the extent that the
failure to so comply with any such  provision of any such  mortgage,  indenture,
lease or agreement would not have a Material  Adverse Effect.  The Company is in
compliance in all material  respects with all judgments,  decrees,  governmental
orders, laws, statutes, rules or regulations by which it is bound or to which it
or any of its  properties  or assets are  subject.  Neither  the  execution  and
delivery of the  Transaction  Documents  nor the issuance of the Series B Stock,
the Conversion  Shares, the Warrants or the Warrant Shares, nor the consummation
or  performance  of  any  transaction   contemplated  hereby  or  thereby,   has
constituted  or  resulted  in or will  constitute  or  result  in a  default  or
violation of, create a conflict  with,  trigger any "change of control" or other
right of any Person under, or require any consent,  waiver,  release or approval
under  or with  respect  to,  any  term  or  provision  of any of the  foregoing
documents, instruments,  judgments, agreements, decrees, orders, statutes, rules
and regulations.

                  3.07  TITLE TO  ASSETS,  PATENTS.  (a)  Except as set forth on
SCHEDULE  3.07(A)  hereof,  the Company has good and marketable  title in fee to
such of its fixed assets as are real property,  and good and merchantable  title
to all of its other assets,  now carried on its books,  which assets  consist of
those reflected in the most recent balance sheet of the Company included as part
of the Company  10-Q,  or acquired  since the date of such balance sheet (except
personal  property  disposed  of  since  said  date in the  ordinary  course  of
business) free of any mortgages,  pledges, charges, liens, security interests or
other encumbrances.

                  (b)  The  Company  owns  or  has a  valid  right  to  use  the
Intellectual  Property Rights being used to conduct its business as now operated
and as now  proposed  by the  Company  to be  operated;  and the  conduct of its
business as now operated  and as now  proposed to be operated  does not and will
not conflict with or infringe upon the  intellectual  property rights of others.
Except as set forth on SCHEDULE 3.07(B),  no claim is pending or, to the best of
the Company's  knowledge,  threatened  against the Company  and/or its officers,
employees  and  consultants  to the effect that any such  Intellectual  Property
Right owned or licensed by the Company,  or which the Company  otherwise has the
right to use, is invalid or unenforceable by the Company.

                  3.08 SEC DOCUMENTS;  FINANCIAL STATEMENTS. (a) The Company has
filed all forms,  reports and documents required to be filed by the Company with
the Commission and has heretofore delivered to the Purchaser,  in the form filed
with the  Commission,  its  Registration  Statement  on Form S-1 filed  with the
Commission  on April 23,  1998,  as amended  to date (the  "Company  S-1"),  its
Quarterly  Report on Form 10-Q for the period  ending  September  30,  1998 (the
"Company  10-Q"  and,  collectively  with the  Company  S-1,  the  "Company  SEC
Documents").  As of  their  respective  dates:  (i) the  Company  SEC  Documents
complied in all material  respects with the  requirements  of the Securities Act
and the Exchange Act and the rules and regulations of the Commission  thereunder
applicable  to such  Company  SEC  Documents;  and (ii) none of the  Company SEC
Documents  contained any untrue statement of a material fact or omitted to state
a  material  fact  required  to be  stated  therein  or  necessary  to make  the
statements  therein,  in light of the circumstances  under which they were made,
not misleading.


                                        6

<PAGE>
                  (b) The financial  statements  of the Company  included in the
Company SEC Documents (the  "Financial  Statements")  complied as to form in all
material  respects with the published  rules and  regulations  of the Commission
with respect  thereto,  were  prepared in  accordance  with  generally  accepted
accounting  principles  as  applied in the  United  States of  America  ("GAAP")
consistently  applied during the period involved  (except as may be indicated in
the notes thereto or, in the case of the unaudited  statements,  as permitted by
Rule 10-01 of Regulation S-X of the Commission) and fairly present in accordance
with  applicable  requirements  of GAAP  (subject,  in the case of the unaudited
statements,  to normal,  recurring audit  adjustments) the financial position of
the Company as at their  respective  dates and the results of operations and the
cash flows of the Company for the periods then ended.

                  (c)  Except  as set  forth on  SCHEDULE  3.08(C)  hereto,  the
Company  has no  liability  or  obligation,  absolute,  accrued,  contingent  or
otherwise,  and  whether  due or to become  due,  that is not  reflected  in the
Financial  Statements or incurred in the ordinary  course of business  since the
date of the  Financial  Statements,  whether  or not  such  liability  would  be
required to be provided for in accordance with GAAP.

                  (d) Except as set forth in SCHEDULE  3.08(D),  since September
30, 1998, (i) there has been no material adverse change in the business, assets,
operations,  affairs,  prospects  or financial  condition  of the Company;  (ii)
neither the business, financial condition,  operations,  prospects or affairs of
the Company nor any of its properties or assets,  including without  limitation,
its Intellectual Property Rights, have been materially adversely affected as the
result of any legislative or regulatory  change, any revocation or change in any
franchise,  permit,  license  or right to do  business,  or any  other  event or
occurrence,  whether  or not  insured  against;  and (iii) the  Company  has not
entered  into any  material  transaction  other than in the  ordinary  course of
business, made any distribution on its capital stock, or redeemed or repurchased
or declared any distribution on, any of its capital stock.

                  3.09  ABSENCE  OF  CERTAIN   DEVELOPMENTS.   Without  limiting
anything  contained in Section  3.08(d),  except as provided in SCHEDULE 3.09 or
the Company SEC Documents, since September 30, 1998 the Company has not:

                  (a) issued any stock,  bonds or other corporate  securities or
any rights,  options or warrants  with  respect  thereto,  other than options to
purchase  4,500  shares of Common  Stock  granted to  directors  of the  Company
pursuant to a formula stock option plan;

                  (b) borrowed  any amount or incurred or become  subject to any
liabilities  (absolute or contingent) except current liabilities incurred in the
ordinary  course of business  which are  comparable  in nature and amount to the
current  liabilities  incurred in the  ordinary  course of  business  during the
comparable  portion of its prior fiscal year, as adjusted to reflect the current
nature and volume of the Company's business;

                  (c)  discharged or satisfied any lien or  encumbrance  or paid
any  obligation  or  liability  (absolute  or  contingent),  other than  current
liabilities paid in the ordinary course of business;

                                        7

<PAGE>
                  (d)  declared or made any payment or  distribution  of cash or
other  property to  stockholders  with  respect to its stock,  or  purchased  or
redeemed,  or made any  agreements  so to purchase or redeem,  any shares of its
capital stock;

                  (e)  mortgaged  or  pledged  any of its  assets,  tangible  or
intangible,  or subjected them to any lien, charge or other encumbrance,  except
liens for current property taxes not yet due and payable;

                  (f) sold,  assigned or transferred any other tangible  assets,
or  canceled  any debts or claims,  except in the  ordinary  course of  business
consistent with past practice;

                  (g) sold,  assigned or transferred any  Intellectual  Property
Rights or disclosed  any  proprietary  confidential  information  to any persons
except to potential  customers,  investors or partners or  collaborators  in the
ordinary course of business consistent with past practice;

                  (h) suffered any  substantial  losses  (other than losses from
operations  for financial  reporting  purposes) or waived any rights of material
value,  whether or not in the ordinary course of business,  or suffered the loss
of any material amount of prospective business;

                  (i) made any  changes in employee  compensation  except in the
ordinary course of business consistent with past practices;

                  (j) made capital  expenditures  or  commitments  therefor that
aggregate in excess of $50,000;

                  (k)  entered  into any  other  transaction  other  than in the
ordinary  course of business,  or entered into any other  material  transaction,
whether or not in the ordinary course of business;

                  (l)  suffered  any material  damage,  destruction  or casualty
loss, whether or not covered by insurance;

                  (m)  experienced  any  problems  with labor or  management  in
connection with the terms and conditions of their employment; or

                  (n)  effected  any two or more  events of the  foregoing  kind
which in the aggregate would be material to the Company.

                  3.10 TAXES.  The Company has filed all Returns (as hereinafter
defined)  required to be filed with taxing  authorities prior to the date hereof
or has duly obtained extensions of time for the filing thereof.  The Company has
paid all Taxes (as  hereinafter  defined) shown as due on such Returns that were
filed and has paid all Taxes  imposed on or assessed  against the  Company.  The
provisions for Taxes payable, if any, are shown on the Financial  Statements and
are  sufficient for all accrued and unpaid Taxes,  whether or not disputed,  and
for all periods to and including the dates of

                                        8

<PAGE>
such Financial Statements. None of the federal income tax returns of the Company
have been  audited by the  Internal  Revenue  Service.  The Company  knows of no
additional assessments, adjustments or contingent tax liability (whether federal
or state)  pending or  threatened  for any period,  or of any basis for any such
assessment, adjustment or contingency. Except as set forth on SCHEDULE 3.10, (i)
no issues have been raised (and are currently  pending) by any taxing  authority
in connection with any of the Returns or Taxes asserted as due from the Company,
except for issues that,  singly or in the  aggregate,  would not have a Material
Adverse  Effect taken as a whole,  and (ii) no waivers of statutes of limitation
with  respect  to the  Returns  or  collection  of Taxes  have been  given by or
requested from the Company.  The term "Taxes" means all federal,  state,  local,
foreign,  and other net income,  gross income,  gross receipts,  sales,  use, ad
valorem,  transfer,  franchise,  profits,  license, lease, service, service use,
withholding, payroll, employment, excise, severance, stamp, occupation, premium,
property, windfall profits, customs, duties or other taxes, fees, assessments or
charges of any kind  whatever,  together  with any interest  and any  penalties,
additions to tax, or additional amounts with respect thereto. The term "Returns"
means all  returns,  declarations,  reports,  statements,  and  other  documents
required to be filed in respect to Taxes.  Neither the Company  nor, to the best
of the Company's  knowledge,  any of its stockholders,  has ever filed a consent
pertaining  to the Company  pursuant to section  341(f) of the Code  relating to
collapsible corporations.

                  3.11     BENEFIT PLANS; LABOR RELATIONS.

                  (a) Other than as set forth in the Company SEC Documents,  the
Company  neither  maintains,  sponsors nor contributes to, nor is it required to
contribute to, any program or arrangement  that is an "employee  pension benefit
plan," an "employee welfare benefit plan" or "multi-employer plan" as such terms
are defined in Sections  3(2),  3(1) and 3(37),  respectfully,  of ERISA ("ERISA
Plans").  The Company  does not  maintain or  contribute  to, and has at no time
maintained  or  contributed  to, a defined  benefit  plan, as defined in Section
3(35) of ERISA.  If the Company does maintain or contribute to a defined benefit
plan,  any  termination  of the plan on the date  hereof  would not give rise to
liability  under  Title  IV or  ERISA.  No  ERISA  Plan  (or any  trust  created
thereunder)  has  engaged in a  "prohibited  transaction"  within the meaning of
Section  406 of ERISA or  Section  4975 of the Code,  which  would  subject  the
Company  to any tax  penalty  for  prohibited  transactions  and  which  has not
adequately  been  corrected.  Each ERISA Plan is in compliance with all material
reporting,  disclosure  and  other  requirements  of the Code and  ERISA as they
relate to any such ERISA Plan. Determination letters have been received from the
Internal  Revenue  Service  with respect to each ERISA Plan which is intended to
comply with Code Section 401(a),  stating that such ERISA Plan and the attendant
trust are qualified  thereunder.  The Company has never  completely or partially
withdrawn from a "multi-employer plan." The Company has made all payments to the
Local 734 Pension Fund required to be made pursuant to the collective bargaining
agreement with Teamsters Local 734.

                  (b) Other than as set forth in the Company SEC Documents, none
of the  Company's  employees  is covered by any labor or  collective  bargaining
agreement and, to the Company's  knowledge,  there is no activity  involving any
employees  of the Company  seeking to certify a  collective  bargaining  unit or
engaging in any other organizational activity. There are no pending,

                                        9

<PAGE>
or to  the  knowledge  of  the  Company,  threatened  strikes,  work  stoppages,
slowdowns,  lockouts,  arbitrations or other labor disputes against the Company.
There are no pending or, to the  Company's  knowledge,  threatened,  complaints,
charges,   claims,   lawsuits,    administrative   proceedings,    reviews,   or
investigations  by any person or  Governmental  Entity  against the Company with
respect to any violation or alleged violation of any applicable  Federal,  state
or local laws,  rules or  regulations:  (i)  prohibiting  discrimination  on any
basis,  including,  without limitation,  on the basis of race, color,  religion,
sex, sexual orientation, disability, national origin or age; or (ii) relating to
employment  or  labor,   including,   without   limitation,   those  related  to
immigration, mass layoff, wages or hours.

                  3.12 TRANSACTIONS WITH AFFILIATES.  Except as described in the
Company SEC Documents or set forth in SCHEDULE 3.12, there are no loans, leases,
royalty agreements or other continuing  transactions  between (a) the Company or
any of its customers or suppliers, and (b) any officer, employee,  consultant or
director of the Company or any Person  owning five  percent  (5%) or more of the
capital  stock of the  Company  or any  member of the  immediate  family of such
officer,  employee,  consultant,  director or stockholder or any  corporation or
other entity  controlled  by such  officer,  employee,  consultant,  director or
stockholder,  or a member of the  immediate  family of such  officer,  employee,
consultant, director or stockholder.

                  3.13  ASSUMPTIONS  OR  GUARANTIES  OF  INDEBTEDNESS  OF  OTHER
PERSONS. The Company has not assumed, guaranteed,  endorsed, or otherwise become
directly or contingently liable on (including, without limitation,  liability by
way of agreement,  contingent or  otherwise,  to purchase,  to provide funds for
payment,  to supply funds to or  otherwise  invest in the debtor or otherwise to
assure the creditor  against loss),  any Indebtedness of any other Person except
as disclosed in the Company SEC Documents.

                  3.14 INVESTMENTS IN OTHER PERSONS.  Except as set forth in the
Company  SEC  Documents,  the  Company has not made any loans or advances to any
Person which is  outstanding  on the date of this Agreement in excess of $20,000
in the  aggregate,  nor is it  committed  or  obligated to make any such loan or
advance,  nor has or does the Company own any capital stock,  assets  comprising
the business  of,  obligations  of, or any interest in, any Person.  The Company
does not currently have any Subsidiaries.

                  3.15  SECURITIES ACT. The Company has complied and will comply
with all applicable  federal and state  securities  laws in connection  with the
offer,  issuance and sale of the Shares and the Warrants hereunder.  Neither the
Company  nor anyone  acting on its  behalf  has or will  sell,  offer to sell or
solicit  offers to buy any such  security or similar  securities  to, or solicit
offers with respect thereto from, or enter into any preliminary conversations or
negotiations  relating thereto with, any Person, so as to bring the issuance and
sale of the Series B Stock under the  registration  provisions of the Securities
Act and applicable state securities laws.

                  3.16  CAPITALIZATION;  STATUS  OF  CAPITAL  STOCK.  As of  the
Closing, the Company will have a total authorized  capitalization  consisting of
(a) 25,000,000  shares of Common Stock, $.01 par value, and (b) 1,000,000 shares
of Preferred Stock, $.01 par value, of which 245,000 shares have

                                       10

<PAGE>
been designated as Series A Preferred Stock and 35,000 shares will be designated
as Series B Stock.  As of the  Closing,  4,440,835  shares  of Common  Stock and
189,334 shares of Series A Preferred Stock will be issued and outstanding,  and,
without  giving effect to the  transactions  contemplated  hereby,  no shares of
Series B Stock will be issued or outstanding, other than such as shall be issued
at the Closing.  All the outstanding shares of capital stock of the Company have
been duly  authorized,  and are validly issued,  fully paid and  non-assessable.
Schedule 3.16 sets forth all of the shares of Common Stock that are reserved for
issuance upon exercise of  outstanding  stock options and warrants (in each case
subject to being Equitably  Adjusted).  Except as set forth on SCHEDULE 3.16, no
options,  warrants,  conversion rights,  subscriptions or purchase rights of any
nature to acquire  from the  Company,  or  commitments  of the Company to issue,
shares  of  capital  stock  or  other  securities  are  authorized,   issued  or
outstanding, nor is the Company obligated in any other manner to issue shares or
rights  to  acquire  any of its  capital  stock or other  securities.  Except as
described in the Company SEC  Documents or set forth in SCHEDULE  3.16,  none of
the Company's outstanding securities or authorized capital stock or the Series B
Stock is  subject  to any  rights  of  redemption,  repurchase,  rights of first
refusal,  preemptive  rights  or  other  similar  rights,  whether  contractual,
statutory or otherwise, for the benefit of the Company, any stockholder,  or any
other  Person.  Except as described in the Company SEC Documents or as set forth
in SCHEDULE 3.16, there are no restrictions on the transfer of shares of capital
stock of the  Company  other than those  imposed by  relevant  federal and state
securities  laws and as  otherwise  contemplated  by this  Agreement.  Except as
described in the Company SEC Documents or as set forth in SCHEDULE  3.16,  there
are no agreements, understandings, trusts or other collaborative arrangements or
understandings  concerning  the voting or transfer  of the capital  stock of the
Company.  The offer and sale of all capital  stock and other  securities  of the
Company  issued  before  the  Closing  complied  with or were  exempt  from  all
applicable  federal and state  securities laws and no stockholder has a right of
rescission or damages with respect  thereto.  Except as described in the Company
SEC  Documents,  the Company does not have any stock option  plans.  The Company
does not have outstanding, and has no obligation to grant or issue, any "phantom
stock" or other right measured by the profits, revenues or results of operations
of the Company or any portion  thereof,  or any similar rights.  The Company has
not adopted any rights plans or similar "poison pill" arrangements.

                  3.17 REGISTRATION  RIGHTS.  Except as described in the Company
SEC  Documents  or as set forth on  SCHEDULE  3.17  hereto,  no  holders  of any
securities  of the  Company  or of  any  options  or  warrants  of  the  Company
exercisable  for or convertible or  exchangeable  into securities of the Company
have the right to require  the Company to register  any such  securities  of the
Company  under  the Act or to  include  any such  securities  in a  registration
statement to be filed by the Company.

                  3.18 INSURANCE.  (a) The Company maintains  insurance covering
the Company's  properties  and business  adequate and customary for the type and
scope of the  properties,  assets and  business,  and  similar to  companies  of
comparable size and condition  similarly  situated in the same industry in which
the Company operates.

                  (b) Schedule 3.18(b) sets forth a true and correct description
of the Company's Directors and Officers liability policy (the "D&O Policy"). The
D&O Policy is in full

                                       11

<PAGE>

force and effect and not subject to  rejection  or  recession  by the  insurance
company  issuing such policy.  The Company has complied with all of the terms of
the D&O Policy  applicable  to it. All of the  information  (including,  without
limitation,  financial  information)  provided by the  Company to the  insurance
company issuing the D&O Policy, including,  without limitation,  all information
provided to such insurance  company as part of the application  process for such
policy,  was  true,  correct  and  complete  in all  material  respects  when so
provided.

                  3.19 BOOKS AND RECORDS. The books of account,  ledgers,  order
books,  records and documents of the Company  accurately and completely  reflect
all material  information  relating to the business of the Company, the location
and collection of its assets, and the nature of all transactions  giving rise to
the obligations or accounts receivable of the Company.

                  3.20 MATERIAL AGREEMENTS. The Company SEC Documents include as
exhibits thereto all material  contracts and agreements to which the Company was
a party or by which the Company or its assets was otherwise bound as of the date
of  the  Company  SEC   Documents  to  which  they  are  exhibits   (the  "Filed
Agreements").  Except for the Filed Agreements or as set forth in SCHEDULE 3.20,
the  Company  is not a party to any  written  or oral  contract  or  instrument,
agreement, commitment, obligation, plan or arrangement which: (a) is material to
the Company or its business; and/or (b) in accordance with the provisions of the
Securities Act or the Exchange Act, as applicable,  were required to be filed as
an exhibit to any Company SEC Document  when such Company SEC Document was filed
by the Company with the Commission  (any such contract,  instrument,  agreement,
commitment, obligation, plan or arrangement, together with the Filed Agreements,
are referred to herein as the "Material  Agreements").  The Company,  and to the
best of the Company's knowledge,  each other party thereto, have in all material
respects performed all the obligations required to be performed by them to date,
have  received  no notice of default and are not in default  under any  Material
Agreements.  Except  as set  forth  in  SCHEDULE  3.20,  each  of  the  Material
Agreements  is in  full  force  and  effect  with  no  default,  anticipated  or
threatened default or failure of performance or observance of any obligations or
conditions  contained  therein on the part of the Company  or, to the  Company's
knowledge,  any other  party to any such  Material  Agreement,  and  neither the
Company  nor,  to the  Company's  best  knowledge,  any other  party to any such
agreement  has provided  any notice of default or of its  intention to terminate
these agreements.

                  3.21  ENVIRONMENTAL  AND SAFETY  LAWS.  The  Company is not in
violation  of  any  applicable  statute,  law  or  regulation  relating  to  the
environment or occupational safety and health,  except where any such violation,
individually or in the aggregate,  would not have a Material Adverse Effect, and
to the best of its knowledge after due investigation,  no material  expenditures
will be required in order to comply with any such statute, law or regulation.

                  3.22 U.S. REAL PROPERTY  HOLDING  CORPORATION.  The Company is
not now and has never been a "United States Real Property  Holding  Corporation"
as  defined in  Section  897(c)(2)  of the Code and  Section  1.897-2(b)  of the
Regulations promulgated by the Internal Revenue Service.

                  3.23 COMPLIANCE.  All of the assets,  products and services of
the Company

                                       12

<PAGE>
(including, without limitation, any computer programs provided or created by the
Company to or for any other Person) are Millennium  Compliant,  except where the
failure of the assets,  products  and  services of the Company to be  Millennium
Compliant,  individually or in the aggregate,  would not have a Material Adverse
Effect.

                  3.24  BROKERS  OR  FINDERS.  Except  for  Network 1  Financial
Securities,  Inc.,  which is  entitled to the  commission  set forth on SCHEDULE
3.24, no Person has or will have, as a result of the  transactions  contemplated
by this  Agreement,  any  right,  interest  or valid  claim  against or upon the
Company  for any  commission,  fee or other  compensation  as a finder or broker
because of any act or omission by the Company or its respective agents.

                  3.25 DISCLOSURE.  Neither the Transaction  Documents,  nor any
other  agreement,  document,  certificate,  statement,  whether oral or written,
furnished  to the  Purchaser  or its  counsel by or on behalf of the  Company in
connection  with  the  transactions  contemplated  hereby  contains  any  untrue
statement  of a material  fact or omits to state a material  fact  necessary  in
order  to make the  statements  contained  herein  or  therein,  in light of the
circumstances  in  which  made,  not  misleading.  There is no fact  within  the
knowledge  of  the  Company  or any of its  executive  officers  executing  this
Agreement  on behalf of the  Company  that has not been  disclosed  herein or in
writing by them to the Purchaser that may have a Material Adverse Effect.


                                   ARTICLE IV

                 REPRESENTATIONS AND WARRANTIES OF THE PURCHASER

         The Purchaser represents and warrants to the Company as follows:

                  4.01  ORGANIZATION AND STANDING OF THE COMPANY.  The Purchaser
is a duly organized and validly existing  corporation in good standing under the
laws of the  State  of  Delaware  and  has all  requisite  corporate  power  and
authority:  (i) for the ownership and operation of its properties;  (ii) for the
carrying  on of  its  business  as now  conducted  and  as  now  proposed  to be
conducted;  (iii) to execute and deliver this  Agreement  and other  Transaction
Documents to which it is a party.

                  4.02  CORPORATE  ACTION.  The  Transaction  Documents to which
Purchaser is a party have been duly  authorized,  executed and  delivered by the
Purchaser  and  constitute  the  legal,  valid and  binding  obligations  of the
Purchaser, enforceable against the Purchaser in accordance with their respective
terms, except to the extent limited by bankruptcy,  insolvency,  reorganization,
moratorium  and  similar  laws  affecting   creditors  rights  and  the  general
principles of equity..

                  4.03  INVESTMENT  REPRESENTATIONS.  The Purchaser is acquiring
the Shares and  Warrants for its own account for the purpose of  investment  and
not  with  a  view  to   distribution  or  resale  thereof  except  pursuant  to
registration  under the  Securities  Act or exemption  therefrom.  The Purchaser
understands  and agrees  that,  until  registered  under the  Securities  Act or
transferred

                                       13

<PAGE>
pursuant  to the  provisions  of Rule  144 or Rule  144A as  promulgated  by the
Commission,  all certificates evidencing any of the Shares or Warrants,  whether
upon  initial  issuance  or upon any  transfer  thereof,  shall  bear a  legend,
prominently stamped or printed thereon, reading substantially as follows:

                  THESE SECURITIES HAVE NOT BEEN REGISTERED UNDER THE SECURITIES
                  ACT OF 1933, AS AMENDED,  OR APPLICABLE STATE SECURITIES LAWS,
                  AND MAY NOT BE SOLD, PLEDGED OR OTHERWISE  TRANSFERRED WITHOUT
                  AN EFFECTIVE REGISTRATION STATEMENT UNDER SUCH ACT OR PURSUANT
                  TO AN EXEMPTION FROM THE REGISTRATION REQUIREMENTS OF SUCH ACT
                  AND APPLICABLE STATE SECURITIES LAWS,  SUPPORTED BY AN OPINION
                  OF COUNSEL,  REASONABLY SATISFACTORY TO DELICIOUS BRANDS, INC.
                  ITS COUNSEL, THAT SUCH REGISTRATION IS NOT REQUIRED.

Each such certificate  shall also bear a legend  indicating that such shares are
subject to a lock-up agreement, if issued prior to the expiration of the lock-up
period provided for in Section 9.01 of this Agreement.

                  4.04   ACCESS   TO   INFORMATION.   The   Purchaser   or   its
representative during the course of this transaction,  and prior to the purchase
of any Series B Stock or the Warrants,  has had the opportunity to ask questions
of and receive answers from  management of the Company  concerning the terms and
conditions  of the  offering  of the  Series  B  Stock,  the  Warrants  and  the
additional information,  documents,  records and books relative to its business,
assets,  financial condition,  results of operations and liabilities (contingent
or otherwise) of the Company.

                  4.05  SOPHISTICATION  AND  KNOWLEDGE.  The  Purchaser  or  its
representative  has such  knowledge  and  experience  in financial  and business
matters that it is capable of evaluating the merits and risks of the purchase of
the Series B Stock and the  Warrants;  and the  Purchaser  can bear the economic
risks of  investment  in the  Series B Stock and the  Warrants  and can afford a
complete loss of its investment.

                  4.06 TRANSFER  RESTRICTIONS  IMPOSED BY SECURITIES  LAWS.  The
Purchaser  understands  that  neither  the  Shares  nor the  Warrants  have been
registered  under the Securities Act and applicable  state securities laws, and,
therefore,  cannot be resold unless they are  subsequently  registered under the
Securities Act and applicable  state securities laws or unless an exemption from
such  registration  is available.  The  Purchaser  shall not resell or otherwise
dispose of all or any part of the Shares or Warrants purchased by the Purchaser,
except as permitted by law, including, without limitation, any regulations under
the  Securities  Act  and  applicable   state  securities  laws;  the  Purchaser
understands that the Company does not have any present intention and is under no
obligation to register the Shares or the Warrants  under the  Securities Act and
applicable  state  securities  laws,  except as  provided  in Article VI and the
Purchaser understands that Rule 144 or Rule 144A under the

                                       14

<PAGE>
Securities Act may not be available as a basis for exemption  from  registration
of the Shares thereunder.

                  4.07 LACK OF LIQUIDITY.  The Purchaser has no present need for
liquidity in connection with its purchase of the Series B Stock.

                  4.08  ACCREDITED   INVESTOR   STATUS.   The  Purchaser  is  an
"Accredited  Investor"  as that  term is  defined  in Rule 501 of  Regulation  D
promulgated under the Securities Act.

                  4.09  BROKERS OR  FINDERS.  No Person  has or will have,  as a
result of the transactions  contemplated by this Agreement,  any right, interest
or valid  claim  against or upon the Company  for any  commission,  fee or other
compensation  as a finder or broker  because of any act or omission by Purchaser
or its agents.


                                    ARTICLE V

                            COVENANTS OF THE COMPANY

                  5.01  INSPECTION.  Until such time as the Purchaser  ceases to
beneficially own (as defined in Rule 13d-3  promulgated  under the Exchange Act)
at  least  the   Requisite   Shares,   the  Company   shall  permit   authorized
representatives  of the Purchaser to visit and inspect any of the  properties of
the Company, including its books of account (and to make copies thereof and take
extracts therefrom),  and to discuss its affairs, finances and accounts with its
officers, employees, independent accountants,  consultants and attorneys, all at
such reasonable  times and as often as may be reasonably  requested,  subject to
the execution of a confidentiality  agreement reasonably  acceptable in form and
substance to the Company by such  representatives  of the  Purchaser,  which the
Purchaser shall make reasonable efforts to obtain.

                  5.02 INDEMNIFICATION. (a) Without in any way limiting anything
contained in Article VII, after the Closing,  the Company shall,  to the fullest
extent permitted under applicable law, indemnify and hold harmless each director
(including  those  listed in Section  2.08)),  of the Company  appointed  by the
Purchaser against all costs and expenses (including attorneys' fees), judgments,
fines,  losses,  claims,  damages,  liabilities  and settlement  amounts paid in
connection with any claim,  action, suit,  proceeding or investigation  (whether
arising before or after the Closing), whether civil, criminal, administrative or
investigative,  arising out of or  pertaining to any action or omission in their
capacity  as  director,  until the  expiration  of the  statute  of  limitations
relating thereto (and shall pay any expenses in advance of the final disposition
of such  action  or  proceeding  to each such  director  to the  fullest  extent
permitted  under the DGCL,  upon receipt from such director to whom expenses are
advanced of any undertaking to repay such advances  required under the DGCL). In
the event of any such claim,  action,  suit,  proceeding or  investigation,  the
Company shall pay the reasonable  fees and expenses of counsel  selected by such
director  promptly after  statements  therefor are received and (ii) the Company
shall cooperate in the defense of any such matter;  PROVIDED,  HOWEVER, that the
Company

                                       15

<PAGE>

shall not be liable for any  settlement  effected  without its  written  consent
(which  consent  shall not be  unreasonably  delayed or withheld)  and PROVIDED,
FURTHER,  that the Company shall not be obligated  pursuant to this Section 5.02
to pay the fees and expenses of more than one counsel  (plus  appropriate  local
counsel) for all such  directors in any single  action except to the extent that
two or more of such directors shall have conflicting interests in the outcome of
such action, in which case such additional  counsel (including local counsel) as
may be required to avoid any such conflict or likely conflict may be retained by
the directors at the expense of the Company;  and PROVIDED  FURTHER that, in the
event that any claim for  indemnification  is asserted or made within the period
prior to the expiration of the applicable statute of limitations,  all rights to
indemnification in respect of such claim shall continue until the disposition of
such claim.  Contemporaneously with the Closing, the Company shall enter into an
indemnification  agreement  substantially  in the form of EXHIBIT  5.02(A)  (the
"Indemnification  Agreement")  with  each of  those  persons  identified  as the
Purchaser's  designees  as directors  of the Company in Section  2.03.  Promptly
following the  appointment  or election of any person to replace any such person
as a director of the Company,  the Company  shall enter into an  Indemnification
Agreement  with such  replacement.  To the extent  that the  provisions  of this
Section 5.02 and the provisions of the Indemnification  Agreement  conflict,  as
between the Company and the  director  or  potential  director  which is a party
thereto, the terms of the Indemnification Agreement shall govern.

                  (b) Until such time as the  Purchaser  no longer has the power
to elect two directors,  voting separately from the holders of Common Stock, the
Company shall  maintain the D&O Policy and such other  policies of Directors and
Officers liability  insurance adequate and customary for companies of comparable
size (taking into account,  among other things, the market capitalization of the
Company)  and  condition  similarly  situated in the same  industry in which the
Company operates.

                  (c) In the event the Company or its  successors or assigns (i)
consolidates  with  or  merges  into  any  other  Person  and  shall  not be the
continuing or surviving  corporation or entity of such  consolidation or merger;
or (ii) transfers all or  substantially  all of its properties and assets to any
Person, then, and in each such case, proper provisions shall be made so that the
successors and assigns of the Company shall assume the  obligations set forth in
this Section 5.02.

                  (d) This  Section  5.02 is  intended to be for the benefit of,
and shall be enforceable by, the directors appointed or elected by the Purchaser
and their respective heirs and personal representatives.

                  5.03 USE OF PROCEEDS. The Company shall use the cash proceeds,
if any,  from  the sale of the  Series  B Stock  and the  Warrants  for  working
capital, to repay indebtedness and other general corporate purposes.

                  5.04 THIRD PARTY REGISTRATION  RIGHTS. From and after the date
hereof but only for such period of time as the Purchaser  beneficially  owns (as
defined in Rule 13d-3 promulgated under the Exchange Act) at least the Requisite
Shares, without the consent of the Purchaser, the Company shall not grant to any
Person demand or other similar types of registration rights, including, without

                                       16

<PAGE>
limitation,  any registration  rights of the type  contemplated by Section 6.02,
except in connection  with the Company's  issuance or sale of its  securities as
consideration  for its acquisition of assets or securities of a Person, in which
case the Company shall notify the Purchaser of such transactions, which shall be
deemed  given when the  directors  elected by the holders of the Series B Stock,
voting  separately as a class,  are notified by the Company of any such proposed
transaction.


                                   ARTICLE VI

                               REGISTRATION RIGHTS

                  6.01  PIGGY-BACK  REGISTRATIONS.  If at any time  the  Company
shall  determine  to register for its own account or the account of others under
the  Securities  Act  (including  pursuant  a  demand  for  registration  of any
stockholder of the Company) any of its equity securities, other than on Form S-4
or Form S-8 or their then  equivalents  relating to shares of Common Stock to be
issued solely in connection  with any  acquisition  of any entity or business or
shares of  Common  Stock  issuable  in  connection  with  stock  option or other
employee  benefit plans, it shall send to each holder of Registrable  Shares who
is entitled to  registration  rights under this  Section 6.01 written  notice of
such determination and, if within twenty (20) days after receipt of such notice,
such holder shall so request in writing,  the Company shall use its best efforts
to include in such  registration  statement  all or any part of the  Registrable
Shares such holder requests to be registered. In the event that any registration
pursuant to this  Section 6.01 shall be an  underwritten  public  offering,  the
number of  Registrable  Shares to be included in such offering may be reduced if
and to the extent that the managing underwriter or underwriters, if any, of such
offering  shall  provide a written  opinion that  inclusion of the  Registerable
Shares would adversely  affect the marketing of the securities to be sold by the
Company  therein.  In such event,  the Company shall include in the registration
statement  the number of shares of Common  Stock that the  Company is so advised
can be sold in such offering in the following priority: (i) first, all shares of
Common Stock to be sold by any other stockholder who has exercised his demand or
similar  right to require  the  Company to file a  registration  statement  with
respect  to all or a  portion  of the  shares  of  Common  Stock  held  by  such
stockholder,  in each case so long as such demand or similar  right is effective
as of the date of the Closing  (including,  without  limitation,  those  granted
under  Section  6.02);  (ii) second,  all shares of Common Stock  proposed to be
included in such registration  statement by the Company; (iii) third, all shares
of Common  Stock  proposed  to be  included in such  registration  statement  by
holders of Common Stock having piggyback  registration rights outstanding on the
date hereof ("Existing Piggyback Rights") (including,  without limitation, those
granted in this Section 6.01); and (iv) fourth,  all other Common Stock proposed
to be included in such  registration  statement by other  holders  thereof,  PRO
RATA,  based on the number of shares of the Common Stock proposed to be included
by the Company and each such stockholder, as the case may be; PROVIDED, HOWEVER,
that, to the extent that any Existing  Piggyback  Rights  provide to the holders
thereof the right to register  shares of Common Stock with or on a priority more
favorable to those provided to the holders of Registerable Shares above, holders
of the Registrable  Shares shall have the right to have their Registrable Shares
so registered on the same basis as such holders.  No incidental right under this
Section 6.01 shall be construed to limit any

                                       17

<PAGE>
registration  required under Section 6.02. The obligations of the Company to the
Purchaser  under this Section  6.01 may be waived by the  Purchaser at any time.
Anything herein to the contrary  notwithstanding,  no other registration  rights
(demand or  piggy-back)  shall be  granted by the  Company to any Person if such
registration  rights have the effect of, in anyway,  limiting or restricting the
rights  granted  under Section 6.01,  6.02 or 6.03  (including  the priority for
registration thereof).

                  6.02 DEMAND REGISTRATION.  (a) If at any time after August 12,
1999,  holders of at least 20% of the issued and outstanding  Registrable Shares
who are entitled to registration rights under this Section 6.02 shall notify the
Company in writing  that it or they  intend to offer or cause to be offered  for
public sale Registrable  Shares held by such holders which shares  constitute at
least twenty percent (20%) of the then outstanding  Registrable Shares, then the
Company will so notify all holders of Registrable  Shares.  Upon written request
of any holder  given  within  twenty  (20) days after the receipt by such holder
from the Company of such notification,  the Company will use its best efforts to
cause such of the  Registrable  Shares as may be requested by any holder thereof
(including  the holder or holders  giving the initial notice of intent to offer)
to be  registered  under  the  Securities  Act  as  expeditiously  as  possible;
PROVIDED,   HOWEVER,  that  the  Company  shall  not  be  obligated  to  request
acceleration  of the  effectiveness  of such  registration  statement  prior  to
November 13, 1999. If the method of distribution  of the  Registrable  Shares by
the holders thereof shall be an underwritten  public  offering,  the majority of
the holders of the  Registrable  Shares to be so  registered  may  designate the
managing  underwriter  of such offering  subject to the approval of the Company,
which  approval  shall not be  unreasonably  withheld.  The Company shall not be
required to file a registration  statement with the Commission  pursuant to this
Section 6.02 at any time while  another  registration  statement  (other than on
Form S-3 or S-8) of the  Company has been filed with the  Commission  and is not
yet effective or within 90 days after the effective date of another registration
statement  (other  than on Form  S-3 or  S-8)  filed  by the  Company  with  the
Commission.  The  Company  shall  not  be  required  to  effect  more  than  one
registration  during  any 180 day  period  pursuant  to this  Section  6.02.  In
connection  with  any  request  by any  holder  of  Registrable  Securities  for
registration  thereof pursuant to this Section, the Company shall have the right
to defer the filing of a registration statement with the Commission for up to 30
days after such filing  would  otherwise  be required  hereunder  if the Company
shall furnish to the holders requesting such registration a certificate approved
by the Board of  Directors  stating  that,  in the good  faith  judgment  of the
Company,  it would be  detrimental  to the  interests  of the  Company  for such
registration statement to be filed at such time.

                  (b)  The   Company   shall  be  entitled  to  include  in  any
registration  statement referred to in this Section 6.02, for sale in accordance
with the method of disposition  specified by the holder requesting  registration
pursuant  to  6.02(a),  shares  of  Common  Stock  to be sold by  other  selling
stockholders or by the Company for its own account,  except as and to the extent
that, in the opinion of the managing  underwriter (if such method of disposition
shall be an underwritten public offering), such inclusion would adversely affect
the marketing of the Registrable Shares to be sold.

                  (c) The Purchaser,  and each subsequent  holder of Registrable
Shares,  if any,  agrees that if the Company  determines that there are material
developments  which  the  Company  reasonably  determines,  based on  advice  of
counsel, require the filing of a post-effective amendment

                                       18

<PAGE>

to the Registration  Statement,  then each holder of Registered Shares agrees to
refrain from selling any Registrable Shares until the  post-effective  amendment
is declared  effective.  The Company agrees to file and attempt to have declared
effective such post-effective amendment as soon as possible. Except as set forth
in Section 6.10, the Company shall not be deemed to have effected a registration
pursuant to this  Section  6.02 unless and until such  registration  is declared
effective.

                  6.03  REGISTRATIONS  ON FORM S-3.  In  addition  to the rights
provided  the holder of  Registrable  Shares in Sections  6.01 and 6.02,  if the
registration  of Registrable  Shares under the Securities Act can be effected on
Form S-3 (or any similar  form  promulgated  by the  Commission),  then upon the
written  request  of one or more  holders  of  Registrable  Shares  who  hold an
aggregate of at least 20% of the issued and outstanding  Registrable  Shares are
entitled to registration  rights under this Section 6.03 for the registration of
Registrable Shares held by such holders,  the Company will so notify each holder
of Registrable Shares and then will, as expeditiously as possible,  use its best
efforts to effect  qualification  and  registration  under the Securities Act on
Form S-3 of all or such  portion  of the  Registrable  Shares  as the  holder or
holders  shall  specify in the initial  request to the  Company or upon  written
request of a holder to the  Company  given  within  fifteen  (15) days after the
receipt by the holder from the Company of such notification;  PROVIDED, HOWEVER,
that such Registrable  Shares so registered  pursuant to this Section 6.03 shall
constitute  at  least  20% of  the  then  outstanding  Registrable  shares;  and
PROVIDED,  FURTHER,  that the Company  shall not be required to effect more than
one (1)  registration  during any 180 day period  pursuant to this Section 6.03.
Subject to the foregoing, no registration of Registrable Shares pursuant to this
Section 6.03 shall be construed to limit any registration required under Section
6.01 or 6.02.

                  6.04  EFFECTIVENESS.  The Company will use its best efforts to
maintain the  effectiveness for up to 90 days (or such shorter period of time as
the underwriters  need to complete the distribution of the registered  offering,
or one year in the case of a "shelf" registration  statement on Form S-3) of any
registration statement pursuant to which any of the Registrable Shares are being
offered,  and from  time to time  will  amend or  supplement  such  registration
statement and the prospectus contained therein to the extent necessary to comply
with  the  Securities  Act  and  any  applicable  state  securities  statute  or
regulation. The Company will also provide each holder of Registrable Shares with
as many copies of the prospectus contained in any such registration statement as
it may reasonably request.

                  6.05 INDEMNIFICATION BY THE COMPANY. (a) In the event that the
Company  registers any of the  Registrable  Shares under the Securities Act, the
Company will indemnify and hold harmless each holder and each underwriter of the
Registrable  Shares  (including  their  officers,   directors,   affiliates  and
partners) so registered (including any broker or dealer through whom such shares
may be sold) and each  Person,  if any,  who  controls  such  holder or any such
underwriter within the meaning of Section 15 of the Securities Act or Section 20
of the  Exchange  Act from and  against  any and all  losses,  claims,  damages,
expenses or liabilities,  joint or several,  to which they or any of them become
subject under the Securities Act,  applicable state securities laws or under any
other  statute  or at common  law or  otherwise,  as  incurred,  and,  except as
hereinafter provided, will reimburse each such holder, each such underwriter and
each such controlling Person, if any, for any legal or other

                                       19

<PAGE>

expenses  reasonably  incurred  by  them  or  any of  them  in  connection  with
investigating  or  defending  any  actions  whether  or  not  resulting  in  any
liability,  as incurred,  insofar as such  losses,  claims,  damages,  expenses,
liabilities  or actions  arise out of or are based upon any untrue  statement or
alleged  untrue  statement  of a material  fact  contained  in the  registration
statement,  in any preliminary or amended preliminary prospectus or in the final
prospectus  (or the  registration  statement or  prospectus as from time to time
amended or  supplemented  by the  Company) or arise out of or are based upon the
omission or alleged  omission to state  therein a material  fact  required to be
stated  therein  or  necessary  in  order  to make the  statements  therein  not
misleading,  or  any  violation  by  the  Company  of  any  rule  or  regulation
promulgated  under the Securities Act or any state securities laws applicable to
the  Company  and  relating  to action or  inaction  required  of the Company in
connection with such  registration,  UNLESS (i) such untrue statement or alleged
untrue statement or omission or alleged  omission was made in such  registration
statement,  preliminary or amended preliminary prospectus or final prospectus in
reliance upon and in  conformity  with  information  furnished in writing to the
Company in connection therewith by any such holder of Registrable Shares (in the
case of  indemnification  of such holder),  any such underwriter (in the case of
indemnification of such underwriter) or any such controlling Person (in the case
of  indemnification  of such controlling  person) expressly for use therein,  or
UNLESS (ii) in the case of a sale directly by such holder of Registrable  Shares
(including a sale of such Registrable Shares through any underwriter retained by
such holder of Registrable  Shares to engage in a distribution  solely on behalf
of such holder of Registrable  Shares),  such untrue statement or alleged untrue
statement  or  omission  or alleged  omission  was  contained  in a  preliminary
prospectus and corrected in a final or amended  prospectus  copies of which were
delivered to such holder of Registrable  Shares or such  underwriter on a timely
basis,  and such holder of  Registrable  Shares  failed to deliver a copy of the
final or amended  prospectus at or prior to the confirmation for the sale of the
Registerable  Shares to the person  asserting  any such loss,  claim,  damage or
liability in any case where such delivery is required by the Securities Act.

                  (b)  Promptly  after  receipt  by any  holder  of  Registrable
Shares,  any underwriter or any controlling Person of notice of the commencement
of any action in respect of which  indemnity may be sought  against the Company,
such holder of  Registrable  Shares,  or such  underwriter  or such  controlling
person,  as the  case  may  be,  will  notify  the  Company  in  writing  of the
commencement thereof (PROVIDED, that failure by any such person to so notify the
Company shall not relieve the Company from any  liability it may have  hereunder
to any other Person entitled to claim indemnity or contribution  hereunder) and,
subject to the provisions  hereinafter  stated, the Company shall be entitled to
assume the defense of such action  (including  the  employment  of counsel,  who
shall be counsel reasonably  satisfactory to such holder of Registrable  Shares,
such  underwriter  or such  controlling  Person,  as the case  may be),  and the
payment of expenses insofar as such action shall relate to any alleged liability
in respect of which indemnity may be sought against the Company.

                  (c) Such holder of Registrable Shares, any such underwriter or
any such  controlling  Person shall have the right to employ separate counsel in
any such  action and to  participate  in the  defense  thereof  but the fees and
expenses of such  counsel  subsequent  to any  assumption  of the defense by the
Company shall not be at the expense of the Company unless the employment of such
counsel has been specifically authorized in writing by the Company. The

                                       20

<PAGE>
Company  shall not be liable to indemnify  any Person for any  settlement of any
such loss,  claim,  damage,  expense,  liability or action effected  without the
Company's  written  consent.  The Company shall not, except with the approval of
each party being  indemnified  under this Section 6.05,  consent to entry of any
judgment or enter into any settlement which does not include as an unconditional
term thereof the giving by the  claimant or  plaintiff  to the parties  being so
indemnified  of a  release  from  all  liability  in  respect  to such  claim or
litigation.

                  (d) In order to provide for just and equitable contribution to
joint  liability  under the  Securities  Act in any case in which any  holder of
Registrable  Shares exercising rights under this Article VI , or any controlling
Person of any such holder,  makes a claim for  indemnification  pursuant to this
Section 6.05 but it is judicially  determined  (by the entry of a final judgment
or decree by a court of competent  jurisdiction  and the  expiration  of time to
appeal or the denial of the last right of appeal) that such  indemnification may
not be enforced in such case  notwithstanding  the fact that this  Section  6.05
provides for  indemnification  in such case,  then,  the Company and such holder
will contribute to the aggregate losses, claims, damages or liabilities to which
they may be subject (after  contribution  from others) in such  proportion as is
appropriate  to reflect the relative fault of the Company on the one hand and of
the holder of Registrable  Shares on the other in connection with the statements
or omissions which resulted in such losses, claims,  damages or liabilities,  as
well as any other relevant equitable  considerations.  The relative fault of the
Company  on the one hand and of the  holder of  Registrable  Shares on the other
shall be determined  by reference to, among other things,  whether the untrue or
alleged untrue  statement of a material fact or omission or alleged  omission to
state a material fact relates to information  supplied by the Company on the one
hand or by the  holder of  Registrable  Shares on the  other,  and each  party's
relative intent, knowledge,  access to information and opportunity to correct or
prevent such statement or omission;  PROVIDED,  HOWEVER, that, in any such case,
(A) no such holder will be  required to  contribute  any amount in excess of the
public offering price of all such  Registrable  Shares offered by it pursuant to
such registration  statement,  net of any underwriting  discounts or commissions
paid  by  such  holder;  and  (B) no  person  or  entity  guilty  of  fraudulent
misrepresentation  (within the meaning of Section 11(f) of the  Securities  Act)
will be entitled to contribution from any person or entity who was not guilty of
such fraudulent misrepresentation.

                  6.06  INDEMNIFICATION BY HOLDERS OF REGISTRABLE SHARES. (a) In
the event that the Company  registers  any of the  Registrable  Shares under the
Securities  Act,  each  holder  of the  Registrable  Shares so  registered  will
indemnify  and hold  harmless the Company,  each of its  directors,  each of its
officers,  each underwriter of the Registrable  Shares so registered  (including
any  broker or dealer  through  whom  such of the  shares  may be sold) and each
Person, if any, who controls the Company within the meaning of Section 15 of the
Securities  Act or Section 20 of the  Exchange  Act from and against any and all
losses,  claims,  damages,  expenses or liabilities,  joint or several, to which
they or any of them may become  subject  under the  Securities  Act,  applicable
state  securities laws or under any other statute or at common law or otherwise,
and,  except as hereinafter  provided,  will reimburse the Company and each such
director,  officer,  underwriter  or  controlling  Person for any legal or other
expenses  reasonably  incurred  by  them  or  any of  them  in  connection  with
investigating  or  defending  any  actions  whether  or  not  resulting  in  any
liability, insofar as such losses, claims,

                                       21

<PAGE>

damages,  expenses,  liabilities  or actions  arise out of or are based upon any
untrue statement or alleged untrue statement of a material fact contained in the
registration  statement, in any preliminary or amended preliminary prospectus or
in the final prospectus (or in the registration  statement or prospectus as from
time to time  amended  or  supplemented)  or arise out of or are based  upon the
omission or alleged  omission to state  therein a material  fact  required to be
stated  therein  or  necessary  in  order  to make the  statements  therein  not
misleading,  but only  insofar as any such  statement  or  omission  was made in
reliance upon and in  conformity  with  information  furnished in writing to the
Company in connection  therewith by such holder of Registrable  Shares expressly
for use therein;  PROVIDED,  HOWEVER,  that such holder's obligations  hereunder
shall be limited to an amount equal to the aggregate  public  offering  price of
the  Registrable  Shares  sold by such holder in such  registration,  net of any
underwriting discounts or commissions paid by such holder.

                  (b) Promptly  after receipt of notice of the  commencement  of
any action in respect of which  indemnity  may be sought  against such holder of
Registrable Shares hereunder, the Company will notify such holder of Registrable
Shares in writing of the  commencement  thereof  (PROVIDED,  that failure by the
Company  to so  notify  such  holder  shall not  relieve  such  holder  from any
liability it may have hereunder to any other Person  entitled to claim indemnity
or contribution hereunder), and such holder of Registrable Shares shall, subject
to the provisions  hereinafter stated, be entitled to assume the defense of such
action  (including  the employment of counsel,  who shall be counsel  reasonably
satisfactory to the Company) and the payment of expenses  insofar as such action
shall  relate to the  alleged  liability  in respect of which  indemnity  may be
sought  against  such holder of  Registrable  Shares.  The Company and each such
director,  officer,  underwriter or  controlling  Person shall have the right to
employ  separate  counsel in any such action and to  participate  in the defense
thereof,  but the fees and expenses of such counsel subsequent to any assumption
of the defense by such holder of Registrable  Shares shall not be at the expense
of such holder of Registrable  Shares unless employment of such counsel has been
specifically  authorized in writing by such holder of Registrable  Shares.  Such
holder of Registrable Shares shall not be liable to indemnify any Person for any
settlement  of any such loss,  claim,  damage,  expense,  or liability or action
effected without such holder's written consent.

                  (c) In order to provide for just and equitable contribution to
joint  liability  under the  Securities  Act in any case in which the Company or
another Person entitled to indemnification pursuant to this Section 6.06 makes a
claim for  indemnification  pursuant to this Section 6.06,  but it is judicially
determined  (by the entry of a final  judgment or decree by a court of competent
jurisdiction  and the  expiration  of time to appeal  or the  denial of the last
right of appeal)  that such  indemnification  may not be  enforced  in such case
notwithstanding  that this Section 6.06  provides for  indemnification,  in such
case, then, the Company and such holder will contribute to the aggregate losses,
claims,  damages or liabilities to which they may be subject (after contribution
from others) in such  proportion as is appropriate to reflect the relative fault
of the  Company on the one hand and of the holder of  Registrable  Shares on the
other in  connection  with the  statements or omissions  which  resulted in such
losses, claims, damages or liabilities,  as well as any other relevant equitable
considerations.  The  relative  fault of the  Company on the one hand and of the
holder of  Registrable  Shares on the other shall be determined by reference to,
among other things, whether the untrue or alleged untrue

                                       22

<PAGE>
statement of a material fact or omission or alleged omission to state a material
fact  relates to  information  supplied by the Company on the one hand or by the
holder of Registrable  Shares on the other,  and each party's  relative  intent,
knowledge,  access to  information  and  opportunity  to correct or prevent such
statement or omission;  PROVIDED,  HOWEVER,  that, in any such case, (i) no such
holder  will be  required  to  contribute  any  amount in  excess of the  public
offering  price of all such  Registrable  Shares  offered by it pursuant to such
registration statement, net of any underwriting discounts or commissions paid by
such holder; and (ii) no person or entity guilty of fraudulent misrepresentation
(within the meaning of Section 11(f) of the Securities  Act) will be entitled to
contribution  from any person or entity  who was not  guilty of such  fraudulent
misrepresentation.

                  6.07 EXCHANGE ACT REGISTRATION.  So long as the Company at any
time shall list any class of equity  securities  of the type which may be issued
upon the conversion of the Series B Stock or the exercise of the Warrants on any
national securities exchange or obtain authorization for shares of such class to
be quoted on an  automated  quotation  system and shall  register  such class of
equity  securities  under the Exchange  Act, the Company  will,  at its expense,
simultaneously  list on such  exchange or qualify for trading on such  automated
quotation  system and maintain such listing or  authorization  of, the Shares of
such class.  So long as the Company is subject to the reporting  requirements of
either Section 13 or Section 15(d) of the Exchange Act, the Company will use its
best  efforts  to  timely  file  with the  Commission  such  information  as the
Commission  may require under either of said  Sections;  and in such event,  the
Company  shall use its best  efforts to take all action as may be  required as a
condition to the  availability of Rule 144 or Rule 144A under the Securities Act
(or any  successor  exemptive  rule  hereafter  in effect)  with respect to such
Common  Stock.  The Company shall  furnish to any holder of  Registrable  Shares
forthwith  upon request a written  statement by the Company as to its compliance
with the reporting  requirements of Rule 144. The Company agrees to use its best
efforts to facilitate and expedite  transfers of the Shares pursuant to Rule 144
under the  Securities  Act,  which efforts  shall  include  timely notice to its
transfer agent to expedite such transfers of Shares.

                  6.08  DAMAGES.  The  Company  recognizes  and agrees  that the
holder of  Registrable  Shares will not have an  adequate  remedy if the Company
fails to  comply  with  this  Article  VI and that  damages  may not be  readily
ascertainable,  and the  Company  expressly  agrees  that,  in the event of such
failure,  it shall not oppose an application by the holder of Registrable Shares
or any other  Person  entitled  to the  benefits  of this  Article VI  requiring
specific  performance of any and all provisions  hereof or enjoining the Company
from continuing to commit any such breach of this Article so long as such holder
of Registrable Shares is not in breach of any provision of this Agreement or any
agreement contemplated herein.

                  6.09 FURTHER  OBLIGATIONS  OF THE COMPANY.  Whenever under the
preceding  Sections of this  Article VI, the  Company is required  hereunder  to
register Registrable Shares, it agrees that it shall also do the following:


                                       23

<PAGE>

                  (a)  Furnish  to  each  selling  holder  such  copies  of each
preliminary  and final  prospectus  and such other  documents as said holder may
reasonably request to facilitate the public offering of its Registrable Shares;

                  (b)  Use  its  best   efforts  to   register  or  qualify  the
Registrable  Shares covered by said registration  statement under the applicable
securities or "blue sky" laws of such  jurisdictions  as any selling  holder may
reasonably request;  PROVIDED,  HOWEVER, that the Company shall not be obligated
to  qualify  to do  business  in  any  jurisdictions  where  it is not  then  so
qualified,   to  subject  itself  to  taxation  in  connection   with  any  such
registration or qualification  of such Registrable  Shares or to take any action
which  would  subject it to the  service  of  process in suits  other than those
arising out of the offer or sale of the securities  covered by the  registration
statement in any jurisdiction where it is not then so subject;

                  (c) Permit each selling holder of  Registrable  Shares or such
holder's  counsel or other  representatives  to inspect and copy such  corporate
documents and records as may reasonably be requested by them;

                  (d) Furnish to each  selling  holder of  Registrable  Shares a
copy  of  all  documents  filed  with  and  all  correspondence  from  or to the
Commission in connection with any such offering of securities;

                  (e) Use its  best  efforts  to  insure  the  obtaining  of all
necessary approvals from the NASD;

                  (f) To cause all  Registrable  Shares so  registered  pursuant
hereto to be listed on any  securities  exchange or authorized  for quotation in
any automated  quotation system on or in which outstanding  shares of such class
are listed or authorized for quotation at the time such registration is declared
effective by the Commission;

                  (g) Designate a transfer  agent and registrar for the class or
classes  of shares  which  include  such  Registrable  Shares and obtain a CUSIP
number for such class or classes of shares, in each case not later than the date
such registration is declared effective by the Commission; and

                  (h)  Otherwise  use  its  best  efforts  to  comply  with  all
applicable  rules and regulations of the  Commission,  and make available to its
security  holders,  as soon as  reasonably  practicable,  an  earning  statement
covering  the  period of at least  twelve  months,  but not more  than  eighteen
months,  beginning  with  the  first  month  after  the  effective  date  of the
registration  statement  covering the Initial  Public  Offering,  which  earning
statement  shall satisfy the  provisions of Section 11(a) of the  Securities Act
and Rule 158 thereunder.

                  Whenever  under the preceding  Sections of this Article VI the
holders of  Registrable  Shares are  registering  such  shares  pursuant  to any
registration  statement,  each such holder  agrees to (a) timely  provide to the
Company,  at its request,  such  information  and materials as it may reasonably
request in order to effect the registration of such  Registrable  Shares and (b)
convert all Series B

                                       24

<PAGE>
Stock into the shares of Common Stock  included in any  registration  statement,
such  conversion  to be  effective  at or before the  closing  of such  offering
pursuant to such registration statement.

                  6.10 EXPENSES. In the case of each registration effected under
Section  6.01,  6.02 or 6.03,  the Company shall bear all  reasonable  costs and
expenses  of  each  such  registration  on  behalf  of the  selling  holders  of
Registrable Shares, including, but not limited to, the Company's printing, legal
and accounting fees and expenses, Commission and NASD filing fees and "Blue Sky"
fees;  PROVIDED,  HOWEVER,  that the Company  shall have no obligation to pay or
otherwise  bear  any  portion  of the  underwriters'  commissions  or  discounts
attributable to the Registrable  Shares being offered and sold by the holders of
the  Registrable  Shares,  or the fees and  expenses  of counsel for the selling
holders  of  Registrable  Shares  in  connection  with the  registration  of the
Registrable  Shares.  The Company  shall pay all  expenses of the holders of the
Registrable  Shares in connection with any  registration  initiated  pursuant to
this  Article VI which is  withdrawn or abandoned at the request of the Company,
except if such  withdrawal  or  abandonment  is caused  by the  fraud,  material
misstatement or omission of a material fact by any holder of Registrable  Shares
to be included in such  registration,  in which case such expenses shall be paid
by the holder or holders who have caused such  withdrawal or  abandonment.  If a
registration requested by holders of Registrable Shares pursuant to Section 6.02
shall be withdrawn  prior to becoming  effective under the Securities Act at the
request of the  holders of all  Registrable  Shares  included  therein,  at such
holders'  written  request,  the  Company  shall  pay the  expenses  of two such
withdrawn  registrations  to the extent  provided in the first  sentence of this
Section 6.10; PROVIDED,  HOWEVER, that if a registration  statement is withdrawn
by  reason  of the  fact  that,  prior  to  effectiveness  of such  registration
statement,  the registration  statement filed or to be filed with the Commission
contains any untrue  statement  of a material  fact or omits to state a material
fact required to be stated  therein or necessary in order to make the statements
therein not misleading,  and the Company shall have failed,  within a reasonable
time after  receipt  of  written  notice  thereof  from any such  holder to take
reasonable  measures  to correct  such  deficiency,  such  holders  shall not be
responsible for the costs of such registration (other than expenses described in
the proviso to the first sentence of this Section 6.10).

                  6.11  TRANSFERABILITY.  (a) For all  purposes of Article VI of
this  Agreement,  a Purchaser  or  assignee  thereof who becomes a party to this
Agreement  in  accordance  with  Section  6.11(b)  hereof shall be deemed at any
particular  time to be the holder of all  Registrable  Securities  of which such
Person shall at such time be the  "beneficial  owner,"  determined in accordance
with Rule 13d-3 under the Exchange Act.

                  (b) For all  purposes  of  Article VI of this  Agreement,  the
holder of  Registrable  Shares  shall  include  not only the  Purchaser  but any
assignee or transferee of the Registrable Shares;  PROVIDED,  HOWEVER, that such
assignee or transferee agrees in writing to be bound by all of the provisions of
this Article VI.

                  6.12  MERGERS,   ETC.  The  Company  shall  not,  directly  or
indirectly,  enter into any merger, consolidation or reorganization in which the
Company shall not be the  surviving  corporation  unless the proposed  surviving
corporation shall, prior to such merger, consolidation or

                                       25

<PAGE>
reorganization,  agree in writing to assume the obligations of the Company under
Article VI of this  Agreement,  and for that  purpose  references  hereunder  to
Registrable  Shares shall be deemed to be references to the securities which the
Purchaser would be entitled to receive in exchange for Registrable  Shares under
any such merger,  consolidation or reorganization;  PROVIDED,  HOWEVER, that the
provisions  of this  Section  6.12  shall not apply in the event of any  merger,
consolidation,  or  reorganization  in which the  Company  is not the  surviving
corporation  if all  stockholders  are entitled to receive in exchange for their
Registrable Shares consideration consisting solely of (a) cash or (b) securities
of the acquiring corporation which may be immediately sold to the public without
registration under the Securities Act.


                                   ARTICLE VII

                                 INDEMNIFICATION

                  7.01  INDEMNIFICATION  OF THE  PURCHASER BY THE  COMPANY.  The
Company  hereby cove nants and agrees with the Purchaser  that the Company shall
indemnify  the  Purchaser,  its directors  and  officers,  and their  respective
successors and assigns  (individually a "Purchaser  Indemnified Party") and hold
them harmless from, against and in respect of any and all costs, losses, claims,
liabilities,   fines,  penalties,  damages  and  expenses  (including,   without
limitation,  court  costs  and  reasonable  fees and  disbursements  of  counsel
incurred by a Purchaser  Indemnified  Party in any action or proceeding  between
the Company and a Purchaser Indemnified Party or between a Purchaser Indemnified
Party and any third party or otherwise)  (collectively  "Losses") resulting from
or arising out of:

                  (a)  any  breach  of any of the  representations,  warranties,
covenants  or  agreements  made by the  Company in this  Agreement  or any other
Transaction Document; or

                  (b) any  action,  suit,  proceeding,  compromise,  settlement,
assessment  or  judgment  arising  out of or  incident  to  any  of the  matters
indemnified against in this Section 7.01; or

                  (c) any  action,  suit,  proceeding,  compromise,  settlement,
assessment or judgment  arising out of or in connection  with this  Agreement or
the transactions contemplated by this Agreement,  including, without limitation,
any action, suit, proceeding,  compromise,  settlement,  assessment or judgement
asserted by any stockholder against the Company and/or the Purchaser.

                  7.02  INDEMNIFICATION  OF THE  COMPANY BY THE  PURCHASER.  The
Purchaser  covenants  and agrees with the Company  that it shall  indemnify  the
Company and its directors and officers and each of their  successors and assigns
(individually  a  "Company  Indemnified  Party")  and hold them  harmless  from,
against and in respect of any and all Losses resulting from or arising out of:

                  (a)  any  breach  of any of the  representations,  warranties,
covenants or  agreements  made by the  Purchaser in this  Agreement or any other
Transaction Document; or


                                       26

<PAGE>
                  (b) any  action,  suit,  proceeding,  compromise,  settlement,
assessment  or  judgment  arising  out of or  incident  to  any  of the  matters
indemnified against in this Section 7.02.

                  7.03 RIGHT TO DEFEND,  ETC.  If the facts  giving  rise to any
such indemnification pursuant to this Article VII shall involve any actual claim
or demand by any third party against a Purchaser  Indemnified Party or a Company
Indemnified  Party,  as the  case  may be (an  "Indemnified  Party")  the  party
required to indemnify such Indemnified  Party pursuant to Sections 7.01 or 7.02,
as the case may be (the "Indemnifying Party") shall be entitled to notice of and
entitled (without prejudice to the right of any Indemnified Party to participate
at its own expense  through  counsel of its own choosing) to defend or prosecute
such claim at its expense and  through  counsel of its own  choosing if it gives
written  notice of its  intention to do so no later than the 15th day  following
receipt of such notice; PROVIDED,  HOWEVER, that if the defendants in any action
shall  include  both a  Indemnify  ing  Party and an  Indemnified  Party and the
Indemnified  Party  shall have been  advised  by its  counsel  that the  counsel
selected by the  Indemnifying  Party has a conflict  of interest  because of the
availability of different or additional  defenses to the Indemnified  Party, the
Indemnified Party shall have the right to select separate counsel to participate
in the defense of such action on its behalf,  at the expense of the Indemnifying
Party.  The failure so to notify an  Indemnifying  Party shall not relieve it of
any liability which it may have to any Indemnified Party except to the extent to
which such  liability may have been  mitigated as a result of the timely receipt
of such notice.  The  Indemnified  Party shall cooperate fully in the defense of
such  claim  and  shall  make  available  to the  Indemnifying  Party  pertinent
information  under its  control  relating  thereto,  but shall be entitled to be
reimbursed,  as provided in this Article VII,  for all  out-of-pocket  costs and
expenses  payable  to third  parties  incurred  by it in  connection  therewith,
including, without limitation,  reasonable fees and disbursements of counsel. If
any Indemnifying  Party assumes the defense of any such claims, the Indemnifying
Party will hold the  Indemnified  Party  harmless  from and  against any and all
damages arising out of any settlement approved by such Indemnifying Party or any
judgment in connection with such claim or litigation. Payment by an Indemnifying
Party to an  Indemnified  Party shall be made within ten (10) days after demand,
unless there is a claim or demand by a third party in which event  payment shall
be made within ten (10) days after final  judgment,  settlement or comprise,  as
the case may be.

                  7.04 TAX EFFECT. The amount of any  indemnification  due to an
Indemnified Party pursuant to Section 7.01 or 7.02, as the case may be, shall be
calculated after taking into account the amount of all insurance,  cash or other
direct financial benefits payable to such Indemnified Party (in cluding any such
benefits  payable by third  parties)  and after  taking into  account the United
States federal,  state and local and foreign national,  provincial and local tax
benefits or detriments to the Indemnified  Party, as the case may be, calculated
assuming  the  Indemnified  Party were a taxpayer  subject to tax at the highest
marginal  rate in effect  when the  payment  is made,  of the  payments  made in
respect  of such  loss,  claim,  demand,  cost  or  expense  giving  rise to the
indemnification  and the payments,  including  indemnification  payments made in
respect thereto.



                                       27

<PAGE>
                                  ARTICLE VIII

                                    GLOSSARY

                  8.01 CERTAIN  DEFINED TERMS.  As used in this  Agreement,  the
following  terms  have the  following  meanings  (such  meanings  to be  equally
applicable to both the singular and plural forms of the terms defined):

                  "Accredited  Investor" has the meaning  ascribed to it in Rule
501 under the Securities Act.

                  "Affiliate"   of  any  person  means  a  Person   controlling,
controlled by or under common control with, any such Person.

                  "Agreement" means this Securities  Purchase  Agreement as from
time to time amended and in effect between the parties,  including all Schedules
and Exhibits hereto.

                  "Board of  Directors"  or "Board" means the board of directors
of the Company as constituted from time to time.

                  "Certificate of Designation" has the meaning ascribed to it in
Section 1.01.

                  "Closing" has the meaning ascribed to it in Section 1.05.

                  "Code" means the Internal Revenue Code of 1986, as amended.

                  "Commission"  means the United States  Securities and Exchange
Commission or any other federal agency at the time  administering the Securities
Act or the Exchange Act.

                  "Common  Stock" means the  Company's  Common  Stock,  $.01 par
value per share.

                  "Company"   means   Delicious   Brands,   Inc.,   a   Delaware
corporation, and its successors and assigns.

                  "Company  Indemnified Party" has the meaning ascribed to it in
Section 7.02.

                  "Company  SEC  Documents"  has the  meaning  ascribed to it in
Section 3.08.

                  "Company S-1" has the meaning ascribed to it in Section 3.08.

                  "Company 10-Q" has the meaning ascribed to it in Section 3.08.

                  "Conversion  Shares" has the meaning ascribed to it in Section
1.02.

                  "DGCL"  means  the  General  Corporation  Law of the  State of
Delaware.

                                       28

<PAGE>
                  "D&O Policy" has the meaning ascribed to it in Section 3.18.

                  "Equitable  Adjustments" means the equitable  adjustments made
whenever  there  shall  occur  a  stock  dividend,  stock  split,   combination,
reorganization,  recapitalization,  reclassification,  or  other  similar  event
involving a change in the capital structure of the Company.

                  "ERISA" means the Employee  Retirement  Income Security Act of
1974, as amended.

                  "Exchange Act" means the  Securities  Exchange Act of 1934, as
amended,  or any similar federal  statute,  and the rules and regulations of the
Commission (or of any other Federal agency then  administering the Exchange Act)
thereunder, all as the same shall be in effect at the time.

                  "Existing  Piggyback Rights" has the meaning ascribed to it in
Section 6.01.

                  "Fiduciary Indemnified Parties" has the meaning ascribed to it
in Section 5.03.

                  "Filed  Agreements" has the meaning  ascribed to it in Section
3.20.

                  "Financial  Statements"  has  the  meaning  ascribed  to it in
Section 3.08.

                  "GAAP" has the meaning ascribed to it in Section 3.08.

                  "Indebtedness"  means (a) any liability for borrowed  money or
evidenced  by a  note  or  similar  obligation  given  in  connection  with  the
acquisition of any property or other assets (other than trade  accounts  payable
incurred in the ordinary course of business);  (b) all guaranties,  endorsements
and other contingent obligations,  in respect of Indebtedness of others, whether
or not the same are or should be reflected in the  Company's  balance  sheet (or
the notes thereto),  except guaranties by endorsement of negotiable  instruments
for deposit or  collection  or similar  transactions  in the ordinary  course of
business,  and (c) all  obligations  under leases  required to be capitalized in
accordance with GAAP.

                  "Indemnified  Party" has the meaning ascribed to it in Section
7.03

                  "Indemnifying Party" has the meaning ascribed to it in Section
7.03.

                  "Intellectual  Property  Rights"  means  any and all,  whether
domestic or foreign, patents, patent applications,  patent right, trade secrets,
confidential business  information,  formula,  processes,  laboratory notebooks,
algorithms,  copyrights,  mask  works,  claims  of  infringement  against  third
parties,  licenses,  permits,  license  rights,  contract rights with employees,
consultants  and third parties,  trademarks,  trademark  rights,  inventions and
discoveries, and all other intellectual property, including, without limitation,
all other such rights generally classified as intangible,  intellectual property
assets in accordance with GAAP.

                                       29

<PAGE>
                  "Key Employee"  means and includes the following  persons,  if
any:  the  Company's  chairman  of the board,  chief  executive  officer,  chief
operating officer, president, chief financial officer, executive vice president,
vice president and director of sales and marketing.

                  "Losses" has the meaning ascribed to it in Section 7.01.

                  "Material  Adverse  Effect" has the meaning  ascribed to it in
Section 3.04.

                  "Material  Agreements"  has  the  meaning  ascribed  to  it in
Section 3.20.

                  "Millennium  Compliant"  means  the  ability  to  provide  the
following  functions:  consistently handle date information  before,  during and
after  January 1, 2000,  including,  but not limited to,  accepting  date input,
providing the date output,  and performing  calculations on dates or portions of
dates;  function accurately and without  interruption  before,  during and after
January 1, 2000, without any change in operations  associated with the advent of
the new  century;  respond to  two-digit  date input in a way that  resolves any
ambiguity as to century in a disclosed,  defined and predetermined  manner;  and
store and provide output of date  information in ways that are unambiguous as to
century.

                  "NASD" means the National  Association of Securities  Dealers,
Inc.

                  "Person"  or  "person"  means  an   individual,   corporation,
partnership,  joint venture, trust, university, or unincorporated  organization,
or a government, or any agency or political subdivision thereof.

                  "Purchase  Price" has the  meaning  ascribed  to it in Section
1.04.

                  "Purchaser" means Little Meadow Corp., a Delaware corporation.

                  "Purchaser  Indemnified  Party" has the meaning ascribed to it
in Section 7.01.

                  "Registrable  Shares"  means and includes  (a) the  Conversion
Shares and Warrant  Shares.  Wherever  reference is made in this  Agreement to a
request or consent of holders of a certain percentage of Registrable Shares, the
determination  of such  percentage and the holdings of such person shall include
the  Conversion  Shares and Warrant  Shares even if such  conversion has not yet
been effected.

                  "Requesting  Holder" has the meaning ascribed to it in Section
6.01(b).

                  "Requisite  Shares" means the lesser of 5% of the  outstanding
shares of the Company's Common Stock or 5% of the Shares.


                                       30

<PAGE>
                  "Securities Act" means the Securities Act of 1933, as amended,
or any similar federal statute,  and the rules and regulations of the Commission
(or  of  any  other  federal  agency  then  administering  the  Securities  Act)
thereunder, all as the same shall be in effect at the time.

                  "Section 203" has the meaning ascribed to it in Section 2.01.

                  "Series B Stock"  means  the  Series B  Convertible  Preferred
Stock,  $.01 par value per share,  of the  Company  having the  rights,  powers,
privileges and preferences set forth in the Certificate of Designation.

                  "Shares"  means,   collectively,   the  Series  B  Stock,  the
Conversion Shares and the Warrant Shares.

                  "Subsidiary" or  "Subsidiaries"  means any Person of which the
Company  directly or indirectly owns at the time at least fifty percent (50%) of
the outstanding voting or economic interest.

                  "Transaction  Documents"  has the  meaning  ascribed  to it in
Section 3.01.

                  "Warrants" has the meaning ascribed to it in Section 1.01.

                  "Warrant  Shares"  means shares of Common Stock  issuable upon
the exercise or conversion of a Warrant, as defined in Section 1.01.

                  8.02 ACCOUNTING  TERMS.  All accounting terms not specifically
defined  herein or in any of the  Transaction  Documents  shall be  construed in
accordance  with  GAAP,  and  all  financial  data  submitted  pursuant  to this
Agreement shall be prepared in accordance with such principles.


                                   ARTICLE IX

                                  MISCELLANEOUS


                  9.01 "LOCK-UP"  AGREEMENT.  The Purchaser agrees that prior to
November 12, 1999,  without the consent of the Company,  the Purchaser  will not
sell any Series B Stock. The Company may impose stop-transfer  instructions with
respect  to the  Series B Stock  subject  to the  foregoing  restrictions  until
November 12, 1999.

                  9.02 NO WAIVER;  CUMULATIVE  REMEDIES.  No failure or delay on
the part of any party to this Agreement in exercising any right, power or remedy
hereunder  shall  operate as a waiver  thereof;  nor shall any single or partial
exercise  of any such  right,  power or remedy  preclude  any  other or  further
exercise thereof or the exercise of any other right,  power or remedy hereunder.
The remedies  herein  provided are  cumulative and not exclusive of any remedies
provided by law.

                                       31

<PAGE>
                  9.03  AMENDMENTS,  WAIVERS AND CONSENTS.  Any provision in the
Agreement to the contrary  notwithstanding,  and except as hereinafter provided,
changes in,  termination  or amendments of or additions to this Agreement may be
made,  and  compliance  with any covenant or  provision  set forth herein may be
omitted or waived,  if the Company (a) shall obtain  consent  thereto in writing
from the holder or holders of at least a majority  in  interest  of the Series B
Shares  (on a Common  Stock  equivalent  basis)  and  Conversion  Shares  in the
aggregate  issued upon  conversion  thereof and (b) shall deliver copies of such
consent in writing to any  holders who did not execute  such  consent;  PROVIDED
that no consents  shall be effective to reduce the percentage in interest of the
Shares the consent of the holders of which is required  under this Section 9.03.
Any waiver or consent may be given subject to satisfaction of conditions  stated
therein  and any  waiver or  consent  shall be  effective  only in the  specific
instance and for the specific purpose for which given.

                  9.04   ADDRESSES   FOR   NOTICES.   All   notices   or   other
communications  required  hereby shall be in writing and shall be sent either by
(a) courier,  or (b) by telecopy as well as by registered or certified mail, and
shall  be  regarded  as  properly  given in the case of a  courier  upon  actual
delivery to the proper  place of address;  in the case of  telecopy,  on the day
following  the date of  transmission  if  properly  addressed  and sent  without
transmission  error to the correct  number and receipt is confirmed by telephone
within  48  hours of the  transmission;  in the  case of a  letter  for  which a
telecopy could not be successfully  transmitted or receipt of which could not be
confirmed as herein  provided,  three (3) days after the registered or certified
mailing date if the letter is properly addressed and postage prepaid;  and shall
be  regarded  as   properly   addressed   if  sent  to  the  parties  and  their
representatives at the addresses given below:

         To the Company: Delicious Brands, Inc.
                         2070 Maple Street
                         Des Plaines, IL 60018
                         Attention: Michael J. Kirby, President
                                    and Chief Executive Officer
                         Facsimile: (847) 699-5928
                         Confirmation: (847) 699-3200

         With a copy to: Olshan Grundman Frome Rosenzweig & Wolosky LLP
                         505 Park Avenue
                         New York, New York  10022
                         Attention:  Steven Wolosky, Esq.
                         Facsimile:  (212) 755-1467
                         Confirmation:  (212) 753-7200

         To the Purchaser: Little Meadow Corp.
                           c/o Icahn Associates Corp.
                           767 Fifth Avenue, 47th Floor
                           New York, NY 10153
                           Attention: Russell Glass
                           Facsimile: (212) 750-5807
                           Confirmation: (212) 702-4300

                                       32

<PAGE>

         With a copy to:   Gordon Altman Butowsky Weitzen Shalov & Wein
                           114 West 47th Street
                           New York, NY 10036
                           Attention:  Jonathan Klein, Esq.
                           Facsimile: (212) 626-0799
                           Confirmation: (212) 626-0879

or such  other  address  as any of the  above  may have  furnished  to the other
parties in writing in compliance with the terms of this Section.

                  9.05 COSTS, EXPENSES AND TAXES. The Company shall pay all fees
and  disbursements  of counsel to the Purchaser  incurred in connection with the
negotiation,  drafting  and  completion  of the  Transaction  Documents  and all
related  matters and  transactions.  The Company shall pay any and all stamp, or
other similar  taxes  payable or determined to be payable  except for any income
taxes of the  Purchaser in  connection  with the  execution and delivery of this
Agreement,  the  issuance  of any  securities  and  the  other  instruments  and
documents  to be  delivered  hereunder  or  thereunder,  and  agrees to save the
Purchaser  harmless from and against any and all liabilities  with respect to or
resulting from any delay in paying or omission to pay such taxes.

                  9.06 EFFECTIVENESS; BINDING EFFECT; ASSIGNMENT. This Agreement
shall be binding upon and inure to the benefit of the Company, the Purchaser and
their  respective  successors and assigns;  PROVIDED,  THAT, the Company may not
assign any of its rights or obligations  under this Agreement  without the prior
written  consent of the  Purchaser.  The Purchaser may assign all or any part of
its rights and  obligations  hereunder  to any person who acquires any Shares or
Warrants owned by the Purchaser.  Any such  assignment  shall operate to release
the Purchaser from its liabilities and obligations  under this Agreement,  other
than its  indemnification  obligations  under  Article VII,  with respect to the
Shares and Warrants, as applicable, so sold or assigned. A person to whom all or
a part of the Purchaser's  rights are so assigned,  whether by Purchaser or by a
subsequent person, may, if so agreed to by the Purchaser, become a party to this
Agreement,  entitled to those rights and benefits set forth herein applicable to
the  Purchaser or such Shares or Warrants.  The foregoing is in addition to, and
not in limitation of, all other rights, powers and privileges of the Purchaser.

                  9.07  SURVIVAL  OF   REPRESENTATIONS   AND   WARRANTIES.   All
representations and warranties made in the Transaction Documents, the Shares, or
any other instrument or document delivered in connection  herewith or therewith,
shall survive the execution and delivery hereof or thereof.

                  9.08 PRIOR AGREEMENTS.  The Transaction Documents executed and
delivered in connection  herewith  constitute the entire  agreement  between the
parties and supersede any prior  understandings  or  agreements  concerning  the
subject matter hereof.


                                       33

<PAGE>
                  9.09 SEVERABILITY. The provisions of the Transaction Documents
are severable and, in the event that any court of competent  jurisdiction  shall
determine  that  any  one or  more of the  provisions  or  part  of a  provision
contained  therein  shall,  for any reason,  be held to be  invalid,  illegal or
unenforceable in any respect,  such invalidity,  illegality or  unenforceability
shall not affect any other provision or part of a provision of such  Transaction
Document and the terms of the Shares shall be reformed and  construed as if such
invalid or illegal or unenforceable provision, or part of a provision, had never
been contained herein,  and such provisions or part reformed so that it would be
valid, legal and enforceable to the maximum extent possible.

                  9.10 GOVERNING  LAW. This Agreement  shall be governed by, and
construed in accordance  with,  the internal laws of the State of New York,  and
without giving effect to its choice of laws provisions.

                  9.11  HEADINGS;  REFERENCES.  Article,  section and subsection
headings in this Agreement are included herein for convenience of reference only
and shall not  constitute a part of this  Agreement for any other  purpose.  All
references herein to "Articles",  "Sections", "Exhibits" or "Schedules" shall be
deemed to references to Articles or Section  hereof and to Exhibits or Schedules
hereto unless otherwise indicated.

                  9.12  COUNTERPARTS.  This  Agreement  may be  executed  in any
number of counterparts, all of which taken together shall constitute one and the
same  instrument,  and any of the parties  hereto may execute this  Agreement by
signing any such counterpart.

                  9.13  FURTHER  ASSURANCES.  From  and  after  the date of this
Agreement, upon the request of the Purchaser or the Company, the Company and the
Purchaser  shall  execute  and deliver  such  instruments,  documents  and other
writings as may be  reasonably  necessary  or desirable to confirm and carry out
and to effectuate fully the intent and purposes of the Transaction Documents and
the Shares.

                  9.14  TRANSFER.  Nothing in the  Transaction  Documents or the
Shares shall  restrict the right and ability of the Purchaser or its  Affiliates
to  transfer,  and the  Purchaser is hereby  granted the right to transfer,  any
rights, powers or privileges of or under the Transaction Documents or the Shares
(subject to all  restrictions of any applicable U.S. Federal or state securities
laws) to its Affiliates.  The foregoing is in addition to, and not in limitation
of, all other rights, powers and privileges of the Purchaser.

                                       34

<PAGE>
                  IN WITNESS  WHEREOF,  the  parties  hereto  have  caused  this
Securities Purchase Agreement to be executed as of the date first above written.

                                            DELICIOUS BRANDS, INC.


                                            By:/s/ Michael J. Kirby
                                               ------------------------
                                            Name:    Michael J. Kirby
                                            Title:   President and Chief
                                                     Executive Officer



                                            LITTLE MEADOW CORP.


                                            By:/s/ Edward E. Mattner
                                               -----------------------
                                            Name:    Edward E. Mattner
                                            Title:   President

                                       35



                      [Delicious Brands, Inc. Letterhead]


                         FOR IMMEDIATE RELEASE
                         ---------------------

                         CONTACT: Michael Kirby, CEO or
                                  Jeff Weiner, CFO
                                  Delicious Brands, Inc.
                                  Telephone: (847) 699-3200

                                  RE: NASDAQ Ticker Symbol DBSI

                                  DATE: April 14, 1999

                        DELICIOUS BRANDS, INC. ANNOUNCES
             ICAHN ENTITY PURCHASES SUBSTANTIAL OWNERSHIP INTEREST

         Des Plaines,  Illinois,  Delicious Brands,  Inc. (NASDAQ Symbol - DBSI)
announced  today that through a privately  negotiated  transaction an investment
entity  affiliated with Carl Icahn and Icahn  Associates  Corp. has purchased an
equity stake in Delicious  Brands and will be  appointing  two  directors to the
Company's  Board of  Directors,  including  Russell  Glass,  President  of Icahn
Associates  Corp. Upon closing of the  transaction the investment  entity may be
deemed to be the beneficial owner of  approximately  16% of the Company's common
stock.  Terms of this  transaction will be available in the Company's 8-K filing
with the Securities and Exchange  Commission,  which the Company intends to file
shortly.

         Mr. Michael Kirby,  the President of Delicious  Brands,  Inc. said: "We
believe our company has  significant  growth  opportunity  through  distribution
channel  expansion,  new product line extension,  and  consolidation via tuck-in
acquisitions.  We are very  encouraged  by Mr.  Icahn's  investment in Delicious
Brands and look forward to our continuing relationship with Icahn Associates."

         Delicious  Brands is the fifth  largest  U.S.  branded  cookie  company
(according to IRI Scan Track  analysis as of December 31, 1998) and markets such
well known brands as Delicious, Frookie, Salerno and Mama's.

                                  * * * * * *

         Note: This press release contains forward-looking statements within the
meaning of Section  27A of the  Securities  Act of 1933 and  Section  21E of the
Securities Exchange Act of 1934. These forward-looking  statements are dependent
on a number of factors  which could cause  actual  results to differ  materially
from those expressed or implied in the forward-looking statements.


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