DELICIOUS BRANDS INC
10-K, 2000-04-14
GROCERIES & RELATED PRODUCTS
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    Form 10-K


[ X ]       ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES
            EXCHANGE ACT OF 1934

                   For the fiscal year ended December 31, 1999

                                       OR

[   ]       TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
            SECURITIES EXCHANGE ACT OF 1934

        For the transition period from _______________ to _______________

                        Commission file number 000-24941

                             DELICIOUS BRANDS, INC.
 .
           (Exact name of the registrant as specified in its charter)


          DELAWARE                                  06-1255882
          --------                                  ----------
(State or other jurisdiction of         (I.R.S. Employer Identification Number)
incorporation or organization)

2070 MAPLE STREET, DES PLAINES, ILLINOIS                         60018
- ----------------------------------------                         -----
(Address of principal executive offices)                        (Zip code)

Registrant's telephone number including area code:             (847) 699-3200
                                                  -----------------------------

                         ------------------------------

Securities Registered Pursuant to Section 12(b) of the Act:

                                      NONE

Securities Registered Pursuant to Section 12(g) of the Act:

                          Common Stock, $.01 par value

Indicate  by check  mark  whether  the  Registrant:  (1) has filed  all  reports
required to be filed by Section 13 or 15 (d) of the  Securities  Exchange Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
Registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.

                                 YES  X   NO
                                     ---    ----

Indicate by check mark if disclosure of delinquent  filers  pursuant to Item 405
of Regulation  S-K is not contained  herein,  and will not be contained,  to the
best of Registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K.

                                 YES  X   NO
                                     ---    ----

As of March 31, 2000,  the  aggregate  market value of the  Registrant's  Common
Stock held by  non-affiliates  of the Registrant was $4,837,998.  Solely for the
purposes of this  calculation,  shares  held by  directors  and  officers of the
Registrant  have  been  excluded.   Such  exclusion   should  not  be  deemed  a
determination  or an admission by the Registrant  that such  individuals  are in
fact, affiliates of
<PAGE>

the Registrant.

As  of  March  31,  2000,  there  were  4,697,085  shares   outstanding  of  the
Registrant's Common Stock.

Documents  Incorporated by Reference:  Portions of the  Registrant's  definitive
proxy statement to be filed pursuant to Regulation 14A within 120 days after the
end of the Registrant's fiscal year are incorporated by reference in Part III.


<PAGE>


                                TABLE OF CONTENTS
                                -----------------

ITEM                                                                        PAGE
- ----                                                                        ----

                                     PART I

1.    BUSINESS...............................................................4
2.    PROPERTIES.............................................................6
3.    LEGAL PROCEEDINGS......................................................6
4.    SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS....................6

                               PART II

5.    MARKET FOR THE  REGISTRANT'S COMMON EQUITY AND RELATED
      SHAREHOLDER MATTERS....................................................7
6.    SELECTED FINANCIAL DATA................................................8
7.    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
      AND RESULTS OF OPERATIONS..............................................8
7A.   QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK............13
8.    FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA...........................13
9.    CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING
      AND FINANCIAL DISCLOSURES.............................................13

                              PART III

10.   DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT....................13
11.   EXECUTIVE COMPENSATION................................................13
12.   SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT........13
13.   CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS........................13

                               PART IV

14.   EXHIBITS,  FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K......14
15.   SIGNATURES............................................................15



<PAGE>
                                     PART I

ITEM 1.             BUSINESS

GENERAL

            Delicious Brands, Inc. (the "Company")  develops,  markets and sells
cookies, crackers and related food products under the Delicious(R),  Salerno(R),
Mama's(R) and Frookie(R) labels. These products are sold primarily in the United
States  to  independent   direct-store   delivery  distributors  for  resale  to
supermarkets and other retail outlets, through large wholesalers to natural food
stores and also directly to supermarkets and other retail outlets.

            The  Company was  founded in 1989  originally  to market the Frookie
cookie product,  one of the first  all-natural,  low-fat  cookies  produced with
fruit juice  sweeteners.  Through the  acquisition of Delicious  Cookie Company,
Inc.  ("Delicious")  in 1994,  the Company  broadened its product  offering into
three lines: (i) high-quality,  value priced snack products ("Value  Oriented"),
(ii)  licensed  and  co-branded  snack  products  (i.e.,  packaged  under both a
licensed label and the Delicious  label)  ("Co-Branded")  and (iii)  all-natural
snack products  ("All-Natural").  All of the Company's  products are produced by
independent  food  processors  ("co-packers")  using the  Company's  proprietary
specifications and formulations.

            The Company was incorporated under the laws of the State of Delaware
in 1989. Its principal  executive offices are located at 2070 Maple Street,  Des
Plaines, Illinois 60018 and its telephone number is (847) 699-3200.

RECENT HISTORY

            The  Company's   failure  to  satisfy  the  Nasdaq  SmallCap  Market
maintenance  requirements  resulted in the Common Stock being  delisted from the
Nasdaq  SmallCap  Market.  Trading of the  Company's  Common  Stock,  if any, is
conducted in the Over-the-Counter Bulletin Board.

            As a result of the  delisting  of the  Common  Stock from the Nasdaq
SmallCap  Market,  an investor  may find it more  difficult to dispose of, or to
obtain  accurate  quotations  as to  the  market  value  of  the  Common  Stock.
Furthermore,   the  regulations  of  the  Securities  and  Exchange   Commission
("Commission")  promulgated  under  the  Securities  Exchange  Act of  1934,  as
amended,  require additional disclosure relating to the market for penny stocks.
Commission  regulations  generally define a penny stock to be an equity security
that has a market  price of less  than  $5.00  per  share,  subject  to  certain
exceptions.  A  disclosure  schedule  explaining  the penny stock market and the
risks  associated  therewith  is required  to be  delivered  to a purchaser  and
various sales practice requirements are imposed on broker-dealers who sell penny
stocks to persons  other than  established  customers and  accredited  investors
(generally  institutions).  In  addition,  the  broker-dealer  must  provide the
customer  with  current  bid and  offer  quotations  for the  penny  stock,  the
compensation  of the  broker-dealer  and its  salesperson in the transaction and
monthly account  statements showing the market value of each penny stock held in
the  customer's  account.  If the  Company's  securities  become  subject to the
regulations  applicable to penny stocks,  the market liquidity for the Company's
securities  could be severely  affected.  In such an event,  the  regulations on
penny  stock could limit the  ability of  broker-dealers  to sell the  Company's
securities and thus the ability of purchaser of the Company's securities to sell
their securities in the secondary market.

            On  April 5,  2000,  the  Company  entered  into an  Asset  Purchase
Agreement  (the "APA") with BF USB,  Inc., a Delaware  corporation  and indirect
subsidiary  of Parmalat  Canada,  Ltd.,  who is  affiliated  with certain of the
Company's  suppliers  and  customers  and who has acquired  businesses  from and
entered into a consulting  agreement with the Company's Chairman of the Board of
Directors.  Under the terms of the APA, the Company will sell  substantially all
of its assets for $26,680,000 less a $1,700,000 working capital adjustment, plus
(minus) actual working capital (deficit),  delivered at closing,  as defined, in
cash and the assumption of certain  liabilities  that are related to the ongoing
operations of the Company.  The APA requires  that  $5,336,000 of the cash to be
delivered   at  Closing  be  deposited   into  an  escrow   account  to  satisfy
indemnification  obligations  (if any) of the Company  which may arise under the
APA.  The  provisions  of the escrow  agreement  provide for release of funds in
varying  amounts on the six-,  twelve-  and  eighteen-month  anniversary  of the
closing  date.  After  payment of all  outstanding  debt and  redemption  of its
preferred stock the Company believes the

                                      -4-
<PAGE>
proceeds  from  the  sale  will  not  represent  a  premium  to  current  market
capitalization.   The   purchase   price   is   subject   to   adjustments   and
indemnifications  as provided in the APA.  The APA requires the Company to pay a
break-up fee of  $1,500,000  in the event this  agreement is  terminated  by the
Company,  if the Company were to accept a superior  proposal for the sale of the
assets or  otherwise.  The  Company  has agreed not to compete in the snack food
industry without the consent of BF USB and does not plan to operate in the snack
food industry  after  consummation  of the asset sale.  The  Company's  Board of
Directors is exploring its alternatives and  opportunities and may seek to enter
into a new line of business  after the closing of the asset sale;  however,  the
Board of  Directors  has not  identified  any new business at present and if the
Board of Directors does not successfully identify a new line of business, it may
seek  to sell  or  liquidate  the  Company  and  pay  out  the  net  cash to its
shareholders.

            Additionally,  the sale is subject  to  regulatory  and  shareholder
approval.  This  transaction is subject to satisfaction  of various  conditions,
including,  the approval of a majority of the  shareholders  of Delicious,  Hart
Scott Rodino Act approval, and other governmental approvals and the obtaining of
all  necessary  consents.  Delicious  has received an opinion from its financial
advisor, Valuemetrics,  Inc., that the amount of consideration to be received by
the Company is fair from a financial perspective.

            The Company's auditors have questioned the ability of the Company to
continue  as a  going  concern  due  to  recurring  losses  from  operations,  a
significant net working capital deficit and the fact that the Company's existing
revolving  line of credit will not be renewed  beyond June,  15, 2000.  Although
management  believes that the Company will continue operations until the pending
asset sale described below is completed,  there is no guarantee that the Company
can remain viable until the conclusion of the pending transaction.

            There  can  be no  assurance  that  the  Company  will  successfully
complete the  transaction  contemplated  in the APA or, if such  transaction  is
completed,  the  Company  will have funds  sufficient  to meet its  obligations.
Should the Company be unable to complete the transaction  discussed  above,  the
Company will likely need to seek another buyer,  raise additional debt or equity
financing and/or curtail its operations.


DESCRIPTION OF BUSINESS

Products and Distribution

            The  Company  develops,  markets  and sells  cookies,  crackers  and
related  food  products  under  the  Delicious(R),   Salerno(R),  Mama's(R)  and
Frookie(R)  labels,  as  well  as  licensed  names  including  Butterfinger(TM),
Chiquita(TM), Heath(R), and Raisinets(TM). The Company's product lines include a
variety of different cookie,  cracker and snack categories  comprising more than
200 stock  keeping  units  ("SKUs").  These  products are sold  primarily in the
United States to independent  direct-store  delivery  distributors for resale to
supermarkets and other retail outlets, through large wholesalers to natural food
stores and also directly to supermarkets and other retail outlets.

New Products

            During  1999 the  Company  focused a majority  of its  research  and
development  efforts to extend and  enhance  its  All-Natural  product  line and
developing its single-serve product line.

            The liquidity problems  experienced by the Company in 1999 inhibited
the introduction of new products.  See "Management's  Discussion and Analysis of
Financial   Conditions  and  Results  of  Operations  -  Liquidity  and  Capital
Resources" below.

Raw Materials

            The Company relies  exclusively on outside  manufacturers to produce
its products.  The main ingredients that these  manufacturers use to produce the
Company's  products  are  flour,  sugar,  chocolate,  shortening  and milk.  The
Company's  manufacturers also use paper products,  as well as films and plastics
to package its  products.  Certain of the  Company's  suppliers  have  withdrawn
credit  terms and require  that the  Company pay cash in advance for  shipments.
During the first quarter of 2000 a major supplier of the Company has experienced
financial  difficulties which have at times delayed the availability of product.
There is no guarantee that the supplier will continue to produce product or that
the Company will be able to find an alternative product source. Other than these
situations,  there are no current or  anticipated  problems  with respect to the
availability  of the Company's  products or any of the  ingredients or materials
used in the production or packaging of these products.

Patents, Trademarks and Licenses

            The Company has filed for and obtained  trademark  protection  for a
number  of its  products  and trade  names,  including  the  names  "Delicious,"
"Frookie,"  "Frookies,"  "Fruitin," "Salerno," "Mama's" and "R.W. Frookies." The
Company  generally  files its  trademark  applications  in the Unites States and
several foreign countries, including Canada,


                                      -5-
<PAGE>

France, Great Britain and Japan. In connection with its Co-Branded product line,
the Company has entered into license  agreements  with major  companies that own
the trademarks that are licensed to the Company.

Seasonality of Business

            The Company believes it has limited seasonality influences.

Working Capital (Deficit)

            As of December 31, 1999, the Company's current ratio (current assets
divided by current liabilities) was 1.0 to 3.7. See "Management's Discussion and
Analysis of  Financial  Condition  and  Results of  Operations  - Liquidity  and
Capital  Resources"  for  discussion  of  liquidity  and  plans  to meet  future
liquidity needs.

Reliance on Major Distributors

            The Company relies on third-party  distributors  to sell and deliver
certain of its products to  supermarkets,  mass  merchandisers,  club stores and
convenience  stores.  Effective August 2, 1999, the Company terminated  business
with  its  largest   distributor  of  Delicious   brand  products  due  to  poor
performance.  The  distributor  represented  approximately  15% of the Company's
sales during  1998.  While the Company has replaced  this  distributor  with new
distributors,  the  Company  continues  to  experience  a decline  in sales.  In
response to the termination,  the owner of this distributor  ceased carrying the
Company's products in their other divisions. During 1999, industry consolidation
led to several  major  customers  being  purchased by  competitors  resulting in
Company products being replaced by competitor merchandise.

Competition

            The marketing and sale of cookies,  crackers and related snack foods
is  highly  competitive.  Many  of  the  Company's  competitors  have  developed
nationally and regionally  recognized brand names. In addition,  competitors may
succeed in  developing  new or enhanced  products that are more popular than any
that may be sold or developed by the Company,  and  competitors may also be more
successful than the Company in marketing and selling their respective  products,
obtaining  premium shelf space and entering into  arrangements  with independent
distributors.

Research and Development

            The Company's  limited research and development team works to create
new products and line extensions and improve  existing  products.  The Company's
packaging  design is jointly  created by an  in-house  design  staff and outside
design firms. The Company has focused and currently intends to continue to focus
a majority of its research and development  efforts  extending and enhancing its
All-Natural product line and developing its single-serve product line.

Environmental Matters

            To  date,  compliance  with  federal,   state  and  local  laws  and
regulations  enacted to regulate the discharge of materials into the environment
has not had, and is not expected to have, a material  effect upon the  Company's
business, financial condition or results of operations.

Employees

            As of December 31, 1999, the Company had 91 full-time employees,  24
of which are  represented  by  Teamsters  Local 734.  The  Company's  collective
bargaining  agreements  with  Teamsters  Local 734 expire on May 12,  2001.  The
Company believes its relations with its employees is good.

ITEM 2.             PROPERTIES

            The  Company's  headquarters  are located in 73,600  square  feet of
leased office and warehouse space in Des Plaines,  Illinois. The Company's lease
expires May 31, 2003. The Company also leases two warehouses in Michigan and New
York.  All leased  warehouse  space are primarily used for the  distribution  of
Salerno and Mama's product lines.

                                      -6-
<PAGE>
ITEM 3.             LEGAL PROCEEDINGS

            On October 9, 1999 one of the Company's suppliers filed suit against
the Company in the Circuit  Court of Cook County,  Illinois  claiming  breach of
contract and bad faith dealing.  The Company  answered the complaint and filed a
counterclaim for breach of contract due to poor quality of products. The Company
continues to do business with this supplier; however, the Company has terminated
its contract  with this  supplier.  In the opinion of  management,  this suit is
without merit but  unfavorable  disposition  could have a material effect on the
Company's financial position,  results of operations or liquidity.  In addition,
from time to time, the Company may be subject to claims and lawsuits  arising in
the normal course of business.



ITEM 4.             SUBMISSION OF MATTERS TO A VOTE OF SECURITY

            There were no matters  submitted  during  1999 to a vote of security
holders,  through the solicitation of proxies or otherwise.  Currently, the sale
of certain assets and  liabilities  of the Company (as  previously  discussed in
"Recent History") will be submitted for approval to the security holders.


                                     PART II

ITEM 5.             MARKET  FOR  THE  REGISTRANT'S  COMMON  EQUITY  AND  RELATED
                    SHAREHOLDER MATTERS

Market Information

            The Company's Common Stock was traded over-the-counter on the Nasdaq
SmallCap Market System  ("Nasdaq")  (ticker symbol:  DBSI) during the year ended
December 31, 1999. On February 2, 2000 the  Company's  Common Stock was delisted
from the Nasdaq Stock Market (see  "Recent  History" for previous  discussions.)
and is currently  traded on the Over the Counter  Bulletin Board.  The following
table sets forth, for the periods indicated, the high and low bid quotations for
the  Common  Stock,  as  reported  by  Nasdaq.   These  quotations  reflect  the
inter-dealer prices,  without retail markup,  markdown or commission and may not
necessarily represent actual transactions.


                                                           Bid Prices
                                                           ----------

                Fiscal Year 1999                         High      Low
                ----------------                         ----      ---

                First Quarter                            $12 3/4   $11_
                Second Quarter                           $12 1/8   $6 7/8
                Third Quarter                            $9 1/8    $3 5/8
                Fourth Quarter                           $4 7/8    $1 5/16

                ----------------------------------------------------------------

                                                           Bid Prices
                                                           ----------

                Fiscal Year 1998                         High      Low
                ----------------                         ----      ---

                Fourth Quarter (1)                       $12 _     $11 1/2
                ----------------------------------------------------------------


(1) The Company's Common Stock commenced trading on November 12, 1998.


Holders

            As of  December  31,  1999,  there were 181 holders of record of the
Company's  Common Stock holding  2,928,142 shares of common stock with 1,769,825
shares of common stock being held in street name.

                                      -7-
<PAGE>
Dividends

            There have been no dividends  declared on the Company's Common Stock
in 1999 or 1998. The Company  instead  intends to retain any earnings to support
the growth of the  Company.  Any future cash  dividends on the Common Stock will
depend  on  the  Company's  future  earnings,  capital  requirements,  financial
condition and other factors deemed relevant by the Company's Board of Directors.
In addition,  under the terms of the Company's financing agreement,  as amended,
with U.S. Bancorp Republic Commercial Finance,  Inc.  ("Republic"),  the Company
may not pay dividends  without  Republic's  prior written consent.  Lastly,  the
holders of shares of Series A, C and D Preferred  Stock are  entitled to receive
in preference and prior to the Common Stock,  semi-annual dividends of five, six
and six percent,  respectively, of the aggregate stated value of the Series A, C
and D Preferred Stock. During 1999 the Company paid one semi-annual  dividend to
the  holders of shares of Series A  Preferred  Stock  aggregating  $73,300.  Any
accrued but unpaid  dividends  on the Series A, C and D Preferred  Stock must be
paid by the Company prior to paying a dividend on the Common Stock.


ITEM 6.             SELECTED FINANCIAL DATA

            The following  selected  financial data of the Company are qualified
by reference to and should be read in connection with the financial  statements,
including  the notes,  thereto,  and  "Management's  Discussion  and Analysis of
Financial Condition and Results of Operations" included elsewhere herein.



                             Year ended December 31,
                  (in thousands, except per share information)

<TABLE>
<CAPTION>
                                            1995            1996            1997           1998(1)          1999
                                            ----            ----            ----           ----             ----

<S>                                      <C>             <C>             <C>             <C>             <C>
Net Sales                                $ 52,722        $ 36,848        $ 30,665        $ 53,030        $ 41,086

Net (Loss)                               $ (6,955)       $   (898)       $ (3,398)       $ (5,308)       $ (7,635)

Net (Loss) Per Share                     $  (2.57)       $   (.32)       $  (1.16)       $  (1.57)       $  (1.70)

Total Assets                             $  9,719        $  7,592        $  6,487        $ 17,828        $ 14,234

Long-term Debt (excluding
current portion                          $  2,151        $  2,110        $  1,960        $      0        $      0

</TABLE>


(1)         In April 1998, the Company acquired  substantially all of the assets
            and assumed certain liabilities of Salerno Foods, L.L.C.

ITEM 7.             MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                    AND RESULTS OF OPERATIONS

            The Company's auditors have questioned the ability of the Company to
continue  as a  going  concern  due  to  recurring  losses  from  operations,  a
significant net working capital deficit and the fact that the Company's existing
revolving  line of credit will not be renewed  beyond June,  15, 2000.  Although
management  believes that the Company will continue operations until the pending
asset sale is  completed,  there is no  guarantee  that the  Company  can remain
viable until the conclusion of the pending transaction.  The Company's financial
statements  have been presented on the basis that it is a going  concern,  which
contemplates  the  realization of assets and the  satisfaction of liabilities in
the normal  course of  business.  The  financial  statements  do not include any
adjustments  to reflect the possible  future effects on the  recoverability  and
classification of assets or the amounts and  classifications of liabilities that
may result in the event the Company's plans are not successful.

            Set forth  below is a  discussion  of the  financial  condition  and
results of operations for the years ended December 31, 1999, 1998, and 1997. The
1998 results of operations include financial results relating to the acquisition
of  Salerno  Foods,  L.L.C.  ("Salerno")  since  April  3,  1998,  the  date  of
acquisition. The following discussion of results of operations and liquidity and
capital  resources  should be read in conjunction with the information set forth
in "Selected  Financial  Data" and  financial  statements  and the related notes
thereto appearing elsewhere in this Form 10-K.

                                      -8-
<PAGE>

RESULTS OF OPERATIONS

MATTERS AFFECTING COMPARABILITY - ACQUISITION OF ASSETS

            On April 3, 1998,  the  Company  acquired  substantially  all of the
assets and assumed certain liabilities of Salerno ("Salerno").  Accordingly, the
Company's  results of operations  for the twelve months ended  December 31, 1999
include the operating  results of Salerno  whereas the comparable  twelve months
ended for the prior year include the results of Salerno beginning April 3, 1998.


YEAR ENDED DECEMBER 31, 1999 COMPARED WITH YEAR ENDED DECEMBER 31, 1998

NET SALES

            Net sales decreased 23% to $41.1 million for the year ended December
31, 1999 from $53.0  million for the year ended  December  31,  1998.  Delicious
brand product sales decreased 45% partially as a result of changes in the buying
habits of distributors as well as increased  competition  from private label and
national brands.  Distributors  formerly visited  retailers  multiple times each
week and relied on unit volume to earn profits.  Distributors  currently rely on
less visits per week,  lower volume sales and a higher gross  margin.  Effective
August 2, 1999 the Company terminated  business with its largest  distributor of
Delicious brand products due to poor  performance.  The distributor  represented
approximately  15% of the  Company's  sales during  1998.  While the Company has
replaced  this  distributor  with new  distributors,  the Company  continues  to
experience  a  decline  in  sales.  In  response  to  the  termination  of  this
distributor,  the owner ceased  carrying the  Company's  products in their other
divisions.  Also  during  1999,  industry  consolidation  led to  several  major
customers being  purchased by competitors  and the loss of sales.  Salerno brand
product  sales as compared to 1998 declined 24% primarily as a result of reduced
sales to certain  national  accounts.  Sales  were  negatively  affected  by the
Company's inability to obtain inventory,  as discussed in "Liquidity and Capital
Resources" below.

GROSS PROFIT

            Gross  profit  decreased  16% to $9.4  million  for the  year  ended
December 31, 1999 from $11.2 million for the year ended December 31, 1998. Gross
profit as a percentage  of sales  increased  1.8% as Delicious and Frookie gross
margins  increased 1.7% while Salerno's gross margins  decreased 1.3%. The gross
margin  percentage  increased  for  Delicious  and Frookie  product lines as the
Company  concentrated on increasing gross margin by reducing  promotional  costs
and  obtaining  lower  supplier  costs.   Salerno's  decrease  in  gross  margin
percentage  resulted from higher  promotional  allowances  caused by competitive
pressures in the market sector for premium cookies.

SELLING, GENERAL AND ADMINISTRATIVE EXPENSES

            Selling,  general and administrative  expenses increased 8% to $15.8
million for the year ended  December  31,  1999 from $14.7  million for the year
ended  December 31, 1998.  The increase in selling,  general and  administrative
expense was due to the inclusion of twelve months of operating  expenses for the
year ended 1999  versus nine months of expenses in 1998 due to the April 3, 1998
purchase  of Salerno  Foods,  L.L.C.  The higher  expenses  were offset by lower
selling  expenses  related to reduced  sales as well as a decline in general and
administrative   expenses  caused  by  the  elimination  of  redundant  expenses
associated with the April 3, 1998 acquisition of Salerno.

OTHER INCOME (EXPENSE)

            Other  expenses  decreased  37% to $1.2  million  for the year ended
December  31,  1999 from $1.9  million  for the year ended  December  31,  1998.
Financing fees and interest  expense  declined 56% and 36%  respectively  due to
additional expenses related to the April 3, 1998 acquisition of Salerno.

PROVISION FOR INCOME TAX

            The  provision  for income tax for the year ended  December 31, 1999
was zero as a result of there  being a net  operating  loss for the  period  for
which a valuation  allowance was provided to reduce the tax benefit of the loss.
The valuation  allowance increased $2.9 million primarily due to the uncertainty
of the future  utilization of the net loss


                                      -9-
<PAGE>

generated  in 1999.

            At December 31, 1999,  the Company has  available  for tax reporting
purposes approximately  $21,228,000 of net operating loss carryforwards expiring
in varying amounts through 2019. As a result of the private  placement of Series
B Preferred Stock in 1999, the  utilization of net operating loss  carryforwards
generated prior to the transaction are limited under Section 382 of the Internal
Revenue Code.

NET LOSS

            Net loss  increased 44% to $7.6 million for the year ended  December
31, 1999 from $5.3 million for the year ended  December 31, 1998.  The increased
losses were a result of the factors discussed above.

YEAR ENDED DECEMBER 31, 1998 COMPARED WITH YEAR ENDED DECEMBER 31, 1997

NET SALES

            Net sales increased 73% to $53.0 million for the year ended December
31, 1998 from $30.7 million for the year ended  December 31, 1997. The net sales
increase resulted from the inclusion of the April 3, 1998 acquisition of Salerno
which  totaled  $26.8  million for the period from April 3, 1998 to December 31,
1998. Sales of Frookie products declined as marketing and promotion efforts were
reduced  in  anticipation  of the  introduction  of a new  reformulated  Frookie
product line which was partially  introduced  during the fourth quarter of 1998.
The sales volume related to the Company's  Value Oriented  products  declined as
promotional  and marketing  expenses  were reduced on this lower margin  product
line.

GROSS PROFIT

            Gross  profit  increased  104% to $11.2  million  for the year ended
December  31, 1998 from $5.5 million for the year ended  December 31, 1997.  The
gross profit increase resulted primarily from the inclusion of the April 3, 1998
acquisition of Salerno which totaled $7.3 million.  Gross profit as a percentage
of sales,  excluding  Salerno's  gross profit,  decreased  2.9%. The decline was
caused by lower sales in the higher margin Frookie product  discussed  above, as
well as higher promotional  allowances  required to sell inventory and introduce
new products.

SELLING, GENERAL AND ADMINISTRATIVE EXPENSES

            Selling, general and administrative expenses increased 115% to $14.7
million  for the year ended  December  31,  1998 from $6.8  million for the year
ended December 31, 1997. The increase  resulted  primarily from the inclusion of
the April 3, 1998  acquisition of Salerno which totaled $8.2 million.  Operating
results in 1998  included the  amortization  of goodwill  related to the Salerno
acquisition that exceeded 1997 charges by $291,000.  Non-recurring  expenses for
relocation of employees and the  principal  executive  offices of the Company of
$250,000,  startup costs of $275,000 to develop international sales and costs of
$165,000  associated  with litigation  settlement and additional  insurance cost
offset the reduction in marketing and promotional expenses of $557,000 discussed
in the Net Sales analysis.

RESTRUCTURING CHARGE

            The Company recognized a one-time $1.5 million  restructuring charge
in 1997  primarily  consisting  of the expensing of  consulting  agreements  the
Company entered into with former executive  officers,  Richard and Randye Worth.
In 1998, a $150,000  reduction of the restructuring  liability occurred based on
the revision of an estimate.

OTHER INCOME (EXPENSE)

            Other  expense  increased  293% to $1.9  million  for the year ended
December  31, 1998 from  $484,000  for the year ended  December  31,  1997.  The
increase was primarily due to increased  interest  expense and financing fees of
$1.2 million  related to borrowings  used in the  acquisition of Salerno and for
working capital needed to operate the Salerno product line.
                                      -10-

<PAGE>
PROVISION FOR INCOME TAX

            The provision for income taxes for the year ended  December 31, 1998
was zero as a result of there  being a net  operating  loss for the  period  for
which a valuation  allowance was provided to reduce the tax benefit of the loss.
The valuation loss increased  $1.6 million  primarily due to the  uncertainty of
the future utilization of the net loss generated in 1998.

NET LOSS

            Net loss  increased 56% to $5.3 million for the year ended  December
31, 1998 from $3.4  million for the year ended  December 31, 1997 as a result of
the factors discussed above.

Liquidity and Capital Resources
- -------------------------------

            Currently,  the Company has  insufficient  funds for its needs.  The
Company is seeking funds from the sale of certain  assets and  liabilities  (see
"Recent History" for previous discussion);  however, this transaction is subject
to satisfaction of various  conditions,  including the approval of a majority of
the  shareholders  of  the  Company,  Hart  Scott  Rodino  Act  approval,  other
governmental  approvals  and  obtaining  all  necessary  consents.  There  is no
assurance that this  transaction  will be completed and that an alternate source
of  additional  funds can be obtained  on  acceptable  terms,  if at all. If the
Company is unable to obtain additional  financing or generate positive cash flow
or sell  substantially all its assets, the Company's business will be materially
adversely affected.

            In recent periods,  the Company has utilized its working capital and
proceeds from both private  placements and the Company's initial public offering
(the  "Initial  Public  Offering")  of  common  stock,  $.01 par value per share
("Common Stock") to cover operating deficits.  Because the Company purchases its
products  from  co-packers,  it does not intend to invest in plant or  equipment
relating to the manufacture of products for sale. Further,  the Company believes
that its  existing  fleet of leased  trucks is  sufficient  for the  foreseeable
future. In addition,  the Company's  introduction of new products  represents an
immaterial  capital  expenditure  because  co-packers  are  responsible  for the
research,  development  and  ingredients  costs.  The only costs incurred by the
Company are packaging design costs, which did not exceed $100,000 in either 1999
or 1998.  Consequently,  additions to property and equipment are not expected to
be material in future periods.

            On February 6, 1998, the Company consummated a second closing of the
October Private Placement (the "Second Closing")  pursuant to which it issued an
aggregate of 140,000 shares of Common Stock for an aggregate  price of $840,000.
The net  proceeds  of  $695,610  from the Second  Closing,  were  applied by the
Company  to  increase  cash  balances  and  reduce  outstanding  trade  payables
balances.

            On March 30, 1998, the Company borrowed  $500,000 (the  "Acquisition
Loan").  Such  indebtedness  bears  interest  at the rate of 12% per  annum  and
matured on the consummation of the Company's initial Public Offering on November
17, 1998. The Acquisition Loan and accrued interest thereon were repaid from the
proceeds of the Initial Public Offering.

            On April  3,  1998,  the  Company  entered  into an  amendment  to a
revolving credit facility with U.S. Bancorp Republic  Commercial  Finance,  Inc.
("Republic")  for a revolving  line of credit of up to $7.0 million.  Borrowings
under the  revolving  credit  facility are due upon demand and bear  interest at
1.50% per annum above the reference  rate of interest  publicly  announced  from
time to time by U.S.  Bank  National  Association  (10.0% at December 31, 1999).
Borrowings  under the revolving  credit  facility at December 31, 1999 were $1.3
million.  Borrowings under the revolving credit facility are collateralized by a
first lien on  substantially  all of the assets of the  Company.  The  revolving
credit facility expired on November 30, 1999.  Republic has notified the Company
that it will not  renew  the  agreement  but has  granted  an  extension  of the
expiration date to June 15, 2000. No assurance can be made that the Company will
be able to enter into a new facility on acceptable  terms or at all.  Failure to
obtain a new  facility  would have a material  adverse  effect on the  Company's
business and financial condition.

            On April 3, 1998, the Company  consummated the Salerno  Acquisition.
The purchase  price for Salerno  consisted  of (i) $3.3 million in cash,  (ii) a
$1.5  million  promissory  note  from  the  Company  to  Salerno  (the  "Salerno
Promissory  Note"),  bearing  interest at a rate of 12% per annum,  secured by a
second  lien  on  substantially  all of the  Company's  assets,  and  (iii)  the
assumption of  substantially  all of the  liabilities of Salerno.  In connection
therewith,  the Company  entered into a loan  agreement  with  American  Pacific
Financial  Corporation  ("APFC")  pursuant  to which the Company  borrowed  $4.6
million,  bearing interest at a rate of 12% per annum through August 3, 1998 and
15% per


                                      -11-
<PAGE>

annum thereafter, from APFC (the "APFC Loan") consisting of $3.0 million in cash
used by the Company to fund a portion of the cash  purchase  price for  Salerno,
$1.5  million  in the form of APFC  assuming  the  Salerno  Promissory  Note and
$100,000 as a fee for the APFC Loan. In addition,  the Company  issued to APFC a
promissory note in the principal amount of $100,000,  bearing interest at a rate
of 12% per annum, as a fee for assuming the Salerno  Promissory  Note. The notes
and accrued interest thereon were repaid from the proceeds of the Initial Public
Offering.

            As  of  August  1,  1998,  holders  of  approximately  $1.6  million
aggregate principal amount of 9% Subordinated  Convertible Promissory Notes (the
"9% Notes")  exchanged such notes for an aggregate of 195,834 shares of Series A
Preferred  Stock  pursuant to an offer to exchange  made by the Company.  Annual
dividends  of 10% paid  semi-annually  are  payable  on the  shares  of Series A
Preferred Stock out of the assets of the Company  legally  available for payment
thereof.  The expiration  date of warrants to purchase  107,730 shares of Common
Stock  collectively held by the holders of the 9% Notes exchanged for the Series
A Preferred Stock was extended to April 27, 2001 from April 27, 1999.

            On November  17, 1998,  the Company  consummated  an Initial  Public
Offering of 1,000,000 shares of Common Stock, at a price of $12.00 per share. On
December 31, 1998, the Company  consummated the sale of 150,000 shares of Common
Stock, at a price of $12.00 per share, pursuant to the underwriters' exercise of
the  over-allotment  option on December 29, 1998.  After deducting  underwriting
discounts and expenses,  the Company received approximately $10.7 million of net
proceeds from the Initial Public Offering.

            On April 12, 1999,  the Company  consummated a private  placement of
35,000  shares of Series B  Preferred  Stock and a warrant to  purchase  700,000
shares of Common Stock for an aggregate price of $1.75 million. The net proceeds
of $1.5  million were  applied by the Company to  primarily  reduce  outstanding
trade  payables  balances.  Each share of Series B Preferred  Stock is currently
convertible into approximately seven shares of Common Stock,  subject to certain
antidilution provisions.  The warrant to purchase 700,000 shares of Common Stock
has  an  initial  exercise  price  of  $0.01  per  share,   subject  to  certain
antidilution provisions,  for a term of ten years from the date of its issuance.
The warrant was exercised on April 7. 2000.

            On April 27, 1999,  9% promissory  notes in the aggregate  principal
amount  of  approximately  $393,000  matured.  The  Company  did not  repay  the
promissory  notes and  currently  does not have  funds to repay  the  promissory
notes, and expects to repay the notes as funds become available.

            On August 18,  1999,  the  Company  issued  promissory  notes in the
aggregate  principal  amount of $360,000  (the  "Notes").  Interest on the Notes
accrues at a rate of 10% per annum.  A Note in the principal  amount of $250,000
was converted at the holder's request to an 8% Note (as defined below) on August
30, 1999. The remaining Note in the principal amount of $110,000, along with all
accrued interest on the Note, was paid on September 3, 1999.

            On  August  30,  1999,  the  Company  issued  an  8%  non-negotiable
unsecured convertible promissory note in the principal amount of $5,250,000 (the
"8% Notes").  The 8% Notes and accrued  interest thereon are due and payable one
year from issuance of the 8% Notes. The 8% Notes are convertible,  at the option
of the 8% Note holder,  into shares of the Company's Common Stock at the rate of
one share for each $5.00 of outstanding principal amount.

            On December 23, 1999, the Company  consummated an initial closing of
a private  placement  to which it issued an  aggregate  of 170,038  share of 12%
Cumulative  Series C Preferred Stock for an aggregate  price of $3,401,000.  The
net proceeds of $2,993,000 were applied by the Company to increase cash balances
and reduce outstanding trade payable balances.

            On January 7, 2000,  the Company  consummated a second  closing of a
private  placement  to which it issued  an  aggregate  of  83,625  shares of 12%
Cumulative  Series C Preferred Stock for an aggregate  price of $1,673,000.  The
net proceeds of $1,467,000 were applied by the Company to increase cash balances
and reduce outstanding trade payable balances.

            On April 6, 2000, the Company  consummated  the closing of a private
placement  to which it  issued an  aggregate  100,000  shares of 12%  Cumulative
Series D Preferred Stock for an aggregate price of $2,000,000.  The net proceeds
of $1,725,000  were used as follows:  (1) $500,000 was deposited  into a special
escrow  reserve  account  related  to the  pending  sale of  certain  assets and
liabilities of the Company (see "Recent History" for previous  discussion),  and
(2)  $1,225,000  to  increase  cash  balances,  paydown the bank loan and reduce
outstanding trade payable balances.

            During July,  August,  November and December  1999,  the Company was
unable to obtain all the inventory  needed to fill customer  orders,  due to its
inability  to meet  vendor  obligations.  Certain  vendors  who  refused to ship

                                      -12-
<PAGE>

merchandise have begun to supply inventory.

YEAR 2000 PROGRAM

            The Company's  computer  hardware and software have been modified to
be Year 2000  compliant.  It appears that the Company's  suppliers are also Year
2000  compliant and any Year 2000 failures have not and will not have a material
impact on the Company's results of operations, liquidity or financial condition.

FORWARD LOOKING STATEMENTS

            This report contains certain  forward-looking  statements within the
meaning of Section 27A of the  Securities  Act of 1933, as amended,  and Section
21E of the Securities Exchange Act of 1934, as amended, which are intended to be
covered by the safe harbors created thereby.  Although the Company believes that
the assumptions  underlying the forward-looking  statements contained herein are
reasonable, any of the assumptions could be inaccurate, and therefore, there can
be no assurance that the forward-looking statements included in this report will
prove to be accurate. In light of the significant  uncertainties inherent in the
forward-looking  statements  included herein,  the inclusion of such information
should not be regarded as a  representation  by the Company or any other  person
that the objectives and plans of the Company will be achieved.

ITEM 7A.            QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET

            At December  31,  1999,  the Company had no  outstanding  derivative
financial instruments.  All of the Company's transactions occur in U.S. dollars.
Therefore,  the Company is not subject to significant  foreign currency exchange
risk.

ITEM 8.             FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

            See the Financial  Statements  listed in the  accompanying  Index to
Financial  Statements  on Page F-1 herein.  Information  required for  financial
schedules  under  Regulation  S-X is either not applicable or is included in the
financial statements or notes thereto.

ITEM 9.             CHANGES IN AND DISAGREEMENTS  WITH ACCOUNTANTS ON ACCOUNTING
                    AND FINANCIAL DISCLOSURE

            None.

                                    PART III

ITEM 10.            DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

            The  information  required by this Item 10 will be in the  Company's
definitive  proxy  materials  to be  filed  with  the  Securities  and  Exchange
Commission  and is  incorporated  in this  Annual  Report  on Form  10-K by this
reference.


ITEM 11.            EXECUTIVE COMPENSATION

            The  information  required by this Item 11 will be in the  Company's
definitive  proxy  materials  to be  filed  with  the  Securities  and  Exchange
Commission  and is  incorporated  in this  Annual  Report  on Form  10-K by this
reference.

ITEM 12.            SECURITY   OWNERSHIP  OF  CERTAIN   BENEFICIAL   OWNERS  AND
                    MANAGEMENT

            The  information  required by this Item 12 will be in the  Company's
definitive  proxy  materials  to be  filed  with  the  Securities  and  Exchange
Commission  and is  incorporated  in this  Annual  Report  on Form  10-K by this
reference.

ITEM 13.            CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

            During the period January 1, 1999 through April 6, 2000, the Company
entered into the following  transactions


                                      -13-
<PAGE>

with Donald Schmitt,  Chairman of the Board: (A) On December 8, 1999 the Company
issued Mr.  Schmitt 25,000 shares of Common Stock with a market value of $39,844
for services  rendered  during the year.  (B) On December  23, 1999 Mr.  Schmitt
purchased 15,000 shares of Series C Preferred Stock for $300,000. The terms were
the  same  as  those  given  other   investors  and  the  purchase   represented
approximately  6% of the total shares issued to investors.  (C) On April 6, 2000
Mr. Schmitt  purchased  25,000 shares of Series D Preferred  Stock for $500,000.
The  terms  were  the same as  those  given  other  investors  and the  purchase
represented 25% of the total shares issued to investors.

            Additionally, on March 15, 2000 Mr. Schmitt paid $100,000 and issued
a  personal  promissory  note for  $401,084  to settle a  dispute  with a former
Company  supplier.  The Company  reimbursed  Mr.  Schmitt for the  $100,000  and
intends to reimburse him for the $401,084  after Mr. Schmitt pays the promissory
note when due on July 31, 2000.

            The Company entered into an arrangement with a company, which one of
the  members of the board of  directors  serves as  president,  to pay a fee for
raising  capital as follows:  5% on the first $5.0 million and 3%  thereafter on
the proceeds of all future debt and equity  financings.  The fees paid  included
$325,750 in cash,  3,413  shares of Series C Preferred  Stock valued at $68,250.
Additional  fees of $60,000 in cash will be paid on the Series D Preferred Stock
offering.


                                     PART IV

ITEM 14.            EXHIBITS,  FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM
                    8-K

            (a)     Documents Filed as Part of this Form 10-K

                    1.          Financial  Statements

                                The   Financial   Statements   listed   in   the
                                accompanying Index to Financial Statements which
                                appears  on page F-1 herein are filed as part of
                                this Form 10-K.

                    2.          Financial   Statement   Schedule

                                The Financial  Statement  Schedule listed in the
                                accompanying Index to Financial Statements which
                                appears  on page F-1  herein is filed as part of
                                this Form 10-K.

            (b)     The  Company  did not file any 8-K  filings  during the last
                    quarter of the year ending December 31, 1999.

            (c)     Exhibits:

                    3.1   Amended Bylaws
                    3.2   Amended and Restated  Certificate of the Designations,
                          Powers,   Preferences  and  Rights  of  the  Series  B
                          Convertible Preferred Stock
                    3.3   Certificate of Designation of Series C Preferred Stock
                    3.4   Certificate of Designation of Series D Preferred Stock
                    10.1  Stock Purchase Agreement relating to Series C
                    10.2  Stock Purchase Agreement relating to Series D
                    10.3  Asset Purchase Agreement dated April 5, 2000
                    27.1  Financial Data Schedule
                    99.1  Press Release dated April 7, 2000

                                      -14-

<PAGE>

                                   SIGNATURES

            Pursuant  to  the  requirements  of  Section  13 or 15  (d)  of  the
Securities  Exchange Act of 1934,  the Registrant has duly caused this report to
be signed on its behalf by the undersigned, thereunto duly authorized.

                                DELICIOUS BRANDS, INC.
                                (Registrant)


Dated: April 14, 2000           /s/ Thomas J. Guinan
                                ----------------------------------------------
                                Thomas J. Guinan
                                President, Director and Chief Executive Officer


Dated: April 14, 2000           /s/ Jeffry W. Weiner
                                ----------------------------------------------
                                Jeffry W. Weiner
                                Executive  Vice  President  and Chief  Financial
                                Officer

            Known all men by these  presents,  that each person whose  signature
appears  below hereby  constitutes  and appoints  Thomas J. Guinan and Jeffry W.
Weiner  his true and  lawful  attorney-in-fact  and  agent,  with full  power of
substitution and resubstitution for him and in his name, place and stead, in any
and all capacities, to sign any and all amendments to this Form 10-K and to file
the same, with exhibits  thereto,  and other documents in connection  therewith,
with the Securities and Exchange Commission, granting unto said attorney-in-fact
and agent  full power and  authority  to do and  perform  each and every act and
thing  requisite  and necessary to be done, as fully to all intents and purposes
as he might or could do in person, hereby ratifying and confirming all that said
might or could do in  person,  hereby  ratifying  and  confirming  all that said
attorney-in-fact  and agent or either of them,  or their or his  substitutes  or
substitutes, may lawfully do or cause to be done by virtue hereof.

            Pursuant to the requirements of the Securities Exchange Act of 1934,
this  report has been  signed  below by the  following  persons on behalf of the
Registrant and in the capacities and on the dates indicated.


DATE                                 SIGNATURE
- ----                                 ---------


April 14, 2000                       /s/ Donald C. Schmitt
                                     -------------------------------------------
                                     Donald C. Schmitt
                                     Director and Chairman


April 14, 2000                       /s/ Michael P. Schall
                                     -------------------------------------------
                                     Michael P. Schall
                                     Director


April 14, 2000                       /s/ Edward R. Sousa
                                     -------------------------------------------
                                     Edward R. Sousa
                                     Director


April 14, 2000                       /s/ John H. Wyant
                                     -------------------------------------------
                                     John H. Wyant
                                     Director


April 14, 2000                       /s/ Thomas J. Guinan
                                     -------------------------------------------
                                     Thomas J. Guinan
                                     President,   Chief  Executive  Officer  and
                                     Director

                                      -15-
<PAGE>

April 14, 2000                       /s/ Russell D. Glass
                                     -------------------------------------------
                                     Director

                                      -16-
<PAGE>




                             DELICIOUS BRANDS, INC.


                        INDEPENDENT AUDITORS' REPORT AND

                              FINANCIAL STATEMENTS




                                DECEMBER 31, 1999


<PAGE>

                             DELICIOUS BRANDS, INC.




                          INDEX TO FINANCIAL STATEMENTS



                                                                            Page


INDEPENDENT AUDITORS' REPORT                                                F-2


FINANCIAL STATEMENTS:
          Balance Sheets, December 31, 1999 and 1998                        F-3

          Statement of Operations, Years Ended December 31,
               1999, 1998 and 1997                                          F-4

          Statement of Stockholders' Equity, Years Ended
               December 31, 1999, 1998 and 1997                             F-5

          Statement of Cash Flows, Years Ended December 31,
               1999, 1998 and 1997                                    F-6 - F-7

          Notes to the Financial Statements                           F-8 - F-20

ADDITIONAL FINANCIAL DATA:
          Independent Auditors' Report on Schedules                         S-1

          Valuation and Qualifying Accounts (Schedule II)                   S-2


                                      F-1
<PAGE>


                          INDEPENDENT AUDITORS' REPORT



To the Board of Directors of
Delicious Brands, Inc.

We have audited the accompanying  balance sheets of DELICIOUS BRANDS, INC. as of
December  31,  1999  and  1998,  and  the  related   statements  of  operations,
stockholders'  equity and cash  flows for each of the three  years in the period
ended  December 31,  1999. These financial  statements are the responsibility of
the Company's  management.  Our responsibility is to express an opinion on these
financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards. Those standards require that we plan and perform the audits to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management as well as evaluating the overall financial  statement  presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  the aforementioned  financial statements present fairly, in all
material  respects,  the  financial  position of  Delicious  Brands,  Inc. as of
December 31, 1999 and 1998, and the results of its operations and its cash flows
for each of the three years in the period ended December 31,  1999 in conformity
with generally accepted accounting principles.

The  accompanying  financial  statements  have been  prepared  assuming that the
Company  will  continue  as a  going  concern.  As  discussed  in  Note 1 to the
financial statements,  the Company has suffered recurring losses from operations
and has a net  working  capital  deficit  raising  substantial  doubt  about its
ability to continue as a going  concern.  Management's  plans in regard to these
matters are also  described in Note 1. The  financial  statements do not include
any adjustments that might result from the outcome of this uncertainty.

As described in Note 1, on April 5, 2000, the Company  entered into an agreement
to sell  substantially  all of its assets for cash and the assumption of certain
of its liabilities.

ALTSCHULER, MELVOIN AND GLASSER LLP
/S/ Altschuler, Melvoin and Glasser LLP

Chicago, Illinois
February 24, 2000, except for Notes 1, 4, 6 and 10 as to
     which the date is April 7, 2000


                                      F-2
<PAGE>

                             DELICIOUS BRANDS, INC.
                                 Balance Sheets
                           December 31, 1999 and 1998
<TABLE>
<CAPTION>

          Assets                                                         1999            1998
                                                                         ----            ----
Current Assets:
<S>                                                                   <C>            <C>
      Cash                                                            $  600,762     $  981,646
      Accounts receivable (including $213,040 and $324,070,
        respectively, due from related parties), net of allowances
        of $2,857,970 and $2,489,260, respectively                     1,797,900      3,795,948
      Inventory                                                        1,043,400      1,879,041
      Due from distributors                                                    0         13,770
      Prepaid expenses and other current assets                          247,761        327,964
                                                                      ----------     ----------
                                                                       3,689,823      6,998,369
                                                                      ----------     ----------
Property and Equipment, Net of Accumulated Depreciation                  269,833        381,185
                                                                      ----------     ----------
Other Assets:
      Goodwill                                                         9,460,852     10,011,946
      Other                                                              813,919        436,261
                                                                      10,274,771     10,448,207
                                                                     -----------    -----------
                                                                     $14,234,427    $17,827,761
                                                                     ===========    ===========
              Liabilities and Stockholders' Equity
Current Liabilities:
      Bank loan payable                                              $ 1,326,033    $ 3,665,828
      Current portion of subordinated debt                             5,643,332        393,332
      Accounts payable (including $60,460 and $82,040,
        respectively, due to related parties)                          3,839,756      7,173,870
      Due to distributors                                                308,559        532,769
      Accrued expenses                                                 1,796,091      1,556,043
      Current portion of long-term liabilities                           791,354        904,838
                                                                     -----------    -----------
                                                                      13,705,125     14,226,680
                                                                     -----------    -----------
Long-term Liabilities:
      Restructuring liability                                            335,454        544,679
      Packaging loss liability                                                 0        200,000
                                                                     -----------   ------------
                                                                         335,454        744,679
                                                                     -----------   ------------
Commitments and Contingencies
Stockholders' Equity:
      Preferred stock, $.01 par value,1,000,000 shares authorized:
            Series A, 183,334 and 195,834 shares issued and
             outstanding in 1999 and 1998, respectively                1,466,668     1,566,668
            Series B, 35,000 shares issued and outstanding in
             1999, liquidation value equals stated value               1,750,000             0
            Series C, 170,038 shares issued and outstanding in
             1999, liquidation value of $5,101,140                     3,400,760             0
      Class A common stock, voting, $.01 par value, 25,000,000
         shares authorized, 4,746,010 and 4,481,767 shares issued
         in 1999 and 1998, respectively                                   47,460        44,818
      Additional paid-in capital                                      18,335,918    18,343,209
      Accumulated deficit                                            (24,645,909)  (16,937,244)
                                                                    -----------   -----------
                                                                         354,897     3,017,451
      Less, common stock in treasury at cost                            (161,049)     (161,049)
                                                                    -----------   -----------
      Total stockholders' equity                                         193,848     2,856,402
                                                                     -----------   -----------

                                                                     $14,234,427   $17,827,761
                                                                     ===========   ===========
</TABLE>

         The accompanying notes are an integral part of this statement.

                                       F-3

<PAGE>

                             DELICIOUS BRANDS, INC.

                             Statement of Operations
                  Years Ended December 31, 1999, 1998 and 1997


<TABLE>
<CAPTION>

                                                                   1999               1998                  1997
                                                              -------------      --------------        -------------

<S>                                                           <C>                 <C>                  <C>
Net Sales (including approximately $1,020,000,
  $5,920,000 and $5,325,000, respectively, to
  related parties)                                            $  41,085,899       $  53,030,115        $  30,664,723

Cost of Sales (including approximately $19,000,
   $589,000 and $395,000, respectively, from
   related parties)                                              31,671,826          41,855,211           25,193,264
                                                              -------------      --------------        -------------
Gross Profit                                                      9,414,073          11,174,904            5,471,459
                                                              -------------      --------------        -------------

Operating Expenses:
     Selling, general and administrative                         15,847,244          14,729,305            6,836,996
     Restructuring charge                                                 0            (150,382)           1,548,035
                                                              -------------      --------------        -------------
                                                                 15,847,244          14,578,923            8,385,031
                                                              -------------      --------------        -------------
Loss from Operations                                             (6,433,171)         (3,404,019)          (2,913,572)
                                                              -------------      --------------        -------------

Other Income (Expense):
    Amortization of deferred financing costs                       (308,056)           (700,629)             (33,418)
    Interest expense                                               (777,255)         (1,213,168)            (416,913)
    Other, net                                                     (116,849               9,708              (34,223)
                                                              -------------      --------------        -------------
                                                                 (1,202,160)         (1,904,089)            (484,554)
                                                              -------------      --------------        -------------
Loss before Provision for Income Taxes                           (7,635,331)         (5,308,108)          (3,398,126)

Provision for Income Taxes                                                0                   0                    0
                                                              -------------      --------------        -------------

Net Loss                                                        $(7,635,331)        $(5,308,108)         $(3,398,126)

Earnings per Share:
    Basic and diluted:
          Net loss per common share                             $(     1.70)        $(     1.57)         $(     1.16)
                                                              =============      ==============        =============

          Weighted average number of
            common shares outstanding                             4,537,265           3,389,993            2,933,623
                                                              =============      ==============        =============
</TABLE>

             The accompanying notes are an part of this statement.

                                       F-4
<PAGE>
                             DELICIOUS BRANDS, INC.

                        Statement of Stockholders' Equity
                  Years Ended December 31, 1999, 1998 and 1997

<TABLE>
<CAPTION>


                                                                                         Additional
                                        Preferred Stock             Common Stock           Paid-in
                                     Shares       Amount         Shares      Amount        Capital
                                     ------       ------         ------      ------        -------

<S>                                  <C>        <C>              <C>         <C>          <C>
Balance, January 1, 1997                   0     $       0       2,976,767   $  29,768    $  6,013,494

Proceeds from Issuance of Common Stock,
   Net of $303,829 in Expenses                                     210,000       2,100         954,071

Issuance of Stock for Services                                       5,000          50           2,250

Net Loss
                                       -----     ---------       ---------   ---------    ------------
Balance, December 31, 1997                 0             0       3,191,767      31,918       6,969,815

Proceeds from Issuance of Common
 Stock, Net of $144,390  in Expenses                               140,000       1,400         694,210

Conversion of 9% Subordinated
  Convertible Notes to Preferred
  Stock                              195,834     1,566,668

Proceeds from Issuance of Common
  Stock in an Initial Public
  Offering, Net of $3,109,316 in
  Expenses                                                       1,150,000      11,500      10,679,184

Net Loss
                                     -------     ---------       ---------   ---------    ------------
Balance, December 31, 1998           195,834     1,566,668       4,481,767      44,818      18,343,209

Proceeds from Issuance of
   Common Stock                                                     61,743         617         242,172

Issuance of Common Stock
  for Services                                                     190,000       1,900         397,944

Dividends Paid on Series A
  Preferred Stock

Conversion of Series A Preferred
  Stock to Common Stock              (12,500)     (100,000)         12,500         125          99,875

Proceeds from Issuance of Series B
 Preferred Stock,  Net of $339,536
 in Expenses                          35,000     1,750,000                                    (339,536)

Proceeds from Issuance of Series C
 Preferred Stock,  Net of $407,746
 in Expenses (inclusive of 17,538
 shares issued in exchange
 for placement services)             170,038     3,400,760                                    (407,746)

Net Loss
                                     -------     ---------       ---------   ---------    ------------
Balance, December 31, 1999           388,372    $6,617,428       4,746,010   $  47,460    $ 18,335,918
                                     =======    ==========       =========   =========    ============
</TABLE>
<TABLE>
<CAPTION>

                                                                                 Total
                                                                             Stockholders'
                                      Accumulated      Treasury Stock            Equity
                                        (Deficit)      Shares   Amount          (Deficit)
                                        ---------      ------   ------          ---------

<S>                                   <C>            <C>        <C>           <C>
Balance, January 1, 1997              $(8,231,010)   (48,925)   $(161,049)    $(2,348,797)

Proceeds from Issuance of Common
   Stock, Net of $303,829 in
   Expenses                                                                       956,171

Issuance of Stock for Services                                                      2,300

Net Loss                               (3,398,126)                             (3,398,126)
                                      -----------    -------     --------     -----------
Balance, December 31, 1997            (11,629,136)   (48,925)    (161,049)     (4,788,452)

Proceeds from Issuance of Common
 Stock, Net of $144,390  in Expenses                                              695,610

Conversion of 9% Subordinated
  Convertible Notes to Preferred
  Stock                                                                         1,566,668

Proceeds from Issuance of Common
  Stock in an Initial Public
  Offering, Net of $3,109,316 in
  Expenses                                                                     10,690,684

Net Loss                               ( 5,308,108)                            (5,308,108)
                                      -----------    -------     --------     -----------
Balance, December 31, 1998             (16,937,244)  (48,925)    (161,049)      2,856,402

Proceeds from Issuance of
   Common Stock                                                                   242,789

Issuance of Common Stock
  for Services                                                                    399,844

Dividends Paid on Series A
  Preferred Stock                          (73,334)                               (73,334)

Conversion of Series A Preferred
  Stock to Common Stock                                                                 0

Proceeds from Issuance of Series B
 Preferred Stock,  Net of $339,536
 in Expense                                                                     1,410,464

Proceeds from Issuance of Series C
 Preferred Stock,  Net of $407,746
 in Expenses (inclusive of 17,538
 shares issued in exchange
 for placement services)                                                        2,993,014

Net Loss                                   (7,635,331)                         (7,635,331)
                                         ------------   -------     --------   -----------
Balance, December 31, 1999               $(24,645,909)  (48,925)   $(161,049)  $  193,848
                                         ============   =======    =========   ===========
</TABLE>

             The accompanying notes are an part of this statement.

                                       F-5
<PAGE>
                             DELICIOUS BRANDS, INC.

                             Statement of Cash Flows
                  Years Ended December 31, 1999, 1998 and 1997

<TABLE>
<CAPTION>

                                                              1999              1998             1997
                                                              ----              ----             ----

Cash Flows from Operating Activities:
<S>                                                       <C>               <C>              <C>
     Net loss                                             $(7,635,331)      $(5,308,108)     $(3,398,126)
     Adjustments to reconcile net loss to net cash
       used in operating activities:
          Depreciation and amortization                     1,053,172         1,326,714          352,320
          Provision for bad debts                             949,853           444,330           40,487
          Loss on disposal of property and
             equipment                                              0                 0           50,899
        Restructuring charge                                        0          (150,382)       1,548,035
        Issuance of common stock for
             services                                         399,844                 0            2,300
        Increase (Decrease) in cash (exclusive
             of Salerno acquisition) from
             changes in:
               Accounts receivable                          1,048,195          ( 83,823)         (76,217)
             Inventory                                        835,641          (334,943)         616,248
             Due from distributors                             13,770           158,406           15,653
             Prepaid expenses and other current assets         80,203            67,366          240,652
             Other assets                                     160,058            90,336          (90,020)
             Accounts payable and accrued expenses         (3,094,066)          176,235          437,799
             Due  to distributors                           ( 224,210)          206,757          158,460
             Accrued restructuring liabilities              ( 212,611)         (224,814)        (399,128)
             Other liabilities                              ( 308,179)         (827,297)         186,964
                                                         ------------      ------------      -----------
     Net cash used in operating activities                 (6,933,661)       (4,459,223)        (313,674)
                                                         ------------      ------------      -----------
Cash Flows from Investing Activities:
     Payment for purchase of assets of Salerno
       Foods, L.L.C. (net of cash acquired of
       $12,564)                                                     0        (5,129,943)               0
     Purchase of property and equipment                       (91,204)         (107,400)         (47,730)
                                                         ------------      ------------      -----------
     Net cash used in investing activities                    (91,204)       (5,237,343)         (47,730)
Cash Flows from Financing Activities:
     Payments of long-term debt                                (1,919)        (  21,101)         (17,420)
     Payments of financing costs                             (837,241)         (692,621)               0
     Payments of bank loan payable, net                    (2,339,795)       (1,135,465)               0
     Proceeds from issuance of notes payable                5,250,000         5,200,000         (430,704)
     Payments of notes payable                                      0        (5,200,000)               0
     Proceeds from issuance of common and
        preferred stock                                     5,042,792        14,640,000        1,260,000
          Dividends paid                                      (73,334)                0                0
     Payment of stock issuance costs                         (396,522)       (2,920,950)        (303,829)
                                                         ------------      ------------      -----------
     Net cash provided by financing activities              6,643,981         9,869,863          508,047
                                                          -----------       -----------       ----------
Increase (Decrease) in Cash                                  (380,884)          173,297          146,643

Cash, Beginning of Year                                       981,646           808,349          661,706
                                                         ------------      ------------      -----------
Cash, End of Year                                        $    600,762      $    981,646      $   808,349
                                                         ============      ============      ===========
</TABLE>

                                      F-6
<PAGE>

                             DELICIOUS BRANDS, INC.

                             Statement of Cash Flows
                  Years Ended December 31, 1999, 1998 and 1997
<TABLE>
<CAPTION>

                                              1999               1998            1997
                                              ----               ----            ----

Supplemental Disclosure of Cash Flow
   Information:
      Cash paid during the year for:

<S>                                        <C>               <C>              <C>
           Interest                        $ 640,262         $ 1,201,291      $ 420,296
                                           =========         ===========      =========

Supplemental Disclosure of Noncash
   Investing and Financing Activities:
       On  April 3, 1998, the Company acquired substantially all of
         the assets and assumed  certain  liabilities  of Salerno
         Foods,   L.L.C.  (Note  12).  In  conjunction  with  the
         acquisition, liabilities were assumed as follows:
            Fair value of assets acquired, including goodwill and
              transaction costs                                            $13,447,134
            Cash paid (net of $220,000 purchase price adjustment)           (4,780,000)
            Transaction costs                                               (  362,507)
                                                                           -----------
                   Liabilities assumed                                     $ 8,304,627
                                                                           ===========
</TABLE>

          During 1999, 17,538 shares of Class C Preferred  Stock were
             issued for payment of $350,760 in placement fees.

          During 1998,  in exchange  for 9%  Subordinated  Convertible
             Notes of  $1,566,668,  the Company issued 195,834 shares
             of Series A Preferred Stock.

          As  of  December  31, 1998, unpaid transaction costs of
             $332,756, were included in accounts payable and accrued expenses.

          During March  and  October  of  1997,  in  satisfaction  for
             payments  of trade  accounts  receivable,  an  aggregate
             $150,000  of   subordinated   debt  was   redeemed   and
             cancelled.

             The accompanying notes are an part of this statement.

                                       F-7

<PAGE>
                             DELICIOUS BRANDS, INC.

                        Notes to the Financial Statements

Note 1--Nature of Activities

Delicious Brands, Inc. (the "Company"), a Delaware corporation,  operates in one
industry  segment  consisting  of marketing  and selling  pre-packaged  cookies,
crackers and related food  products  under the  Delicious,  Salerno,  Mama's and
Frookie labels as well as licensed  names.  These products are sold primarily in
the United States to independent  direct-store  delivery distributors for resale
to supermarkets and other retail outlets,  through large  wholesalers to natural
food stores and also directly to supermarkets  and other retail outlets.  All of
the  Company's  products  are baked by  independent  food  processors  using the
Company's  proprietary  specifications  and formulations.  On April 3, 1998, the
Company acquired  substantially all of the assets of Salerno Foods, L.L.C. (Note
12).

The accompanying  financial  statements have been prepared on the basis that the
Company will continue as a going concern.

The Company has  suffered  recurring  losses since 1994,  has  negative  working
capital at December 31, 1999 of  approximately  $10,015,000 and expects to incur
additional net losses in the foreseeable  future.  The Company has experienced a
decline in sales (including the loss of a major customer) during 1999 of 33%, as
compared  to the  comparable  prior  period on a pro forma  basis  (Note 12) and
several of its suppliers have reduced or eliminated  their credit terms (thereby
requiring the Company to pay for its products upon delivery). Additionally, U.S.
Bancorp has  notified the Company of its  intention  to not renew the  revolving
line of credit (Note 4). Company  management is currently  unable to predict the
extent of any future losses or the time required to achieve profitability. These
factors raise  substantial  doubt about the  Company's  ability to continue as a
going concern.

The Company has  previously  funded its operating  losses as well as the Salerno
acquisition  through increases in working capital deficits and proceeds received
from private  placements of common stock,  preferred stocks,  subordinated notes
payable and an initial  public  offering of common  stock.  The  following  is a
summary of the private placements and public offering that the Company completed
from January 1, 1997 through April 7, 2000: (a) an initial  closing of a private
placement  whereby the Company sold 210,000  shares of common stock and received
proceeds of $956,171 net of expenses of $303,829 in December  1997; (b) a second
closing of the private  placement  whereby the Company  sold  140,000  shares of
common  stock and  received  proceeds of $695,610 net of expenses of $144,390 in
February  1998;  (c) the issuance of 1,150,000  shares of its common  stock,  at
$12.00 per share,  in an initial public  offering  whereby the Company  received
$10,690,684,  net of commissions and other related expenses totalling $3,109,316
during the fourth quarter of 1998; (d) the  consummation of a private  placement
whereby  the  Company  received  proceeds  of  $1,410,464,  net of  expenses  of
$339,536, in exchange for 35,000 shares of Series B Preferred Stock (convertible
at any time into 175,000  shares of common  stock -- to be adjusted  baesd on an
antidilution  provision,  as defined)  and a warrant to purchase  700,000 (to be
adjusted based on an antidilution  provision, as defined) shares of common stock
for $0.01 per share (exercised on April 7, 2000 for 1,005,780 shares as adjusted
for the  antidilution  provisions)  in April 1999;  (e) a private  placement  of
$5,250,000  subordinated  notes payable whereby the Company received  $4,412,759
net of expenses of $837,241 in August 1999; (f) an initial  closing of a private
placement  to the  chairman  of the  board and other  shareholders  whereby  the
Company sold 170,038  shares of 12% Cumulative  Series C Preferred  Stock (to be
redeemed at a rate of $30 per share) and received  $2,993,014 net of expenses of
$407,746  (inclusive  of 17,538  shares of Series C Preferred  Stock  issued for
placement  services)  in  December  1999;  (g) a  second  closing  of a  private
placement whereby the Company sold to an existing  shareholder  83,625 shares of
12% Cumulative  Series C Preferred Stock and received  approximately  $1,466,718
net


                                      F-8
<PAGE>
                             DELICIOUS BRANDS, INC.

                        Notes to the Financial Statements

Note 1--Nature of Activities, Continued

of expenses of $205,782  (inclusive of 8,625 shares of Series C Preferred  Stock
issued for  placement  services) in January 2000 and (h) a private  placement to
the  chairman  of the board and other  shareholders  whereby  the  Company  sold
100,000 shares of 12% Cumulative  Series D Preferred  Stock (to be redeemed at a
rate of $30 per share six  months  after  closing  of the sale of the  Company's
assets -- see below) and received  approximately  $1,725,000  net of expenses of
approximately $275,000 on April 3, 2000.

The funds raised to date have not provided the Company with  sufficient  cash to
continue its business operations and accordingly,  on April 3, 2000 the board of
directors  approved  and on April 5, 2000,  the  Company  entered  into an Asset
Purchase Agreement (the "APA") with BF USB, Inc., who is affiliated with certain
of the Company's  suppliers and customers and who has acquired  businesses  from
and entered into a consulting agreement with the Company's chairman of the board
of directors.  The APA provides for the Company to sell substantially all of its
assets for $26,680,000  less $1,700,000 for a working capital  adjustment,  plus
(minus) actual working capital (deficit),  delivered at closing,  as defined, in
cash and the assumption of certain  liabilities  that are related to the ongoing
operations of the Company.  The APA requires  $5,336,000 of cash to be deposited
into escrow to satisfy  the  indemnification  obligations  of the  Company.  The
provisions  of the  escrow  agreement  provide  for  release of funds in varying
amounts on the six-,  twelve- and  eighteen-  month  anniversary  of the closing
date.  The purchase  price is subject to  adjustments  and  indemnifications  as
provided  in the APA.  The APA  requires  the  Company to pay a break-up  fee of
$1,500,000  in the event this  agreement is  terminated  by the  Company,  under
certain  conditions.  The  APA  may  be  terminated  in  certain  circumstances,
including, among others, (a) by either party, if the transaction contemplated by
the APA is not completed by June 15, 2000; (b) by the mutual  written  agreement
of the  parties;  (c) by the  Company  if prior  to the  closing,  the  Board of
Directors approves or accepts a superior proposal as allowed by the terms of the
APA; and (d) by either party, if prior to the closing there is a material breach
of any of the  representations,  warranties  or  covenants  by the other  party.
Additionally,  the sale is subject to regulatory and shareholder  approval.  The
Company has agreed not to operate in the snack food industry without the consent
of BF USB, Inc. The Company, subsequent to the closing of the transaction,  will
explore and review  opportunities in a new line of business or seek to liquidate
the Company.

There can be no  assurance  that the  Company  will  successfully  complete  the
transaction  contemplated in the APA or, if such transaction is completed,  that
the  Company  will have funds  sufficient  to meet its  obligations.  Should the
Company be unable to complete the transaction  discussed above, the Company will
likely need to seek another buyer,  raise  additional  debt or equity  financing
and/or curtail its  operations.  The Company's  financial  statements  have been
presented  on the  basis  that it is a going  concern,  which  contemplates  the
realization of assets and the  satisfaction  of liabilities in the normal course
of business.  The financial statements do not include any adjustments to reflect
the possible future effects on the  recoverability  and classification of assets
or the amounts and  classifications  of liabilities that may result in the event
the Company's plans are not successful.

The Company  grants  credit to its  customers in the normal  course of business.
Sales to one customer in 1999  approximated  14%, and sales to another  customer
represented 15% and 21% of total Company sales for 1998, and 1997, respectively.
No other customer  accounted for more than 10% of the Company's  sales.  Amounts
due from such customer represented  approximately 16% of the Company's net trade
accounts  receivable at December_31,  1999 and 1998.  Approximately 51%, 41% and
52% of the Company's inventory purchases for the years ended December 31,  1999,
1998, and 1997, respectively, were from two major vendors.


                                      F-9
<PAGE>
                             DELICIOUS BRANDS, INC.

                        Notes to the Financial Statements

Note 1--Nature of Activities, Continued

The  Company  has several  customers  and  vendors  who are also  holders of the
Company's  preferred  and/or common stock.  During the years ended  December 31,
1999,  1998  and  1997,   respectively,   net  sales  to  these  customers  were
approximately  $1,020,000,  $5,920,000 and $5,325,000  while purchases from such
vendors were approximately $19,000, $589,000 and $395,000.

Note  2--Summary of  Significant  Accounting Policies

          A summary of  significant accounting policies is as follows:


          Revenue Recognition--The Company recognizes revenue from product sales
          upon shipment to its customers.  All discounts and allowances provided
          to customers  are recorded as  allowances  in  determining  net sales.

          Inventory--Inventory  is stated  at the  lower of cost or market  with
          cost determined by the first-in,  first-out (FIFO) method and consists
          primarily  of  prepackaged  products  which  are  ready  to be sold to
          customers.

          Advertising and  Promotion--All  costs  associated  with  advertising,
          promotion,  marketing  and  slotting  are  charged  to  operations  as
          incurred.   Such  expenses  are  included  in  selling,   general  and
          administrative expenses in the statement of operations and amounted to
          $2,050,865, $3,431,505 and $2,227,242 for the years ended December 31,
          1999, 1998 and 1997, respectively.

          Amounts  due  to/from  Distributors--The  Company  offers  some of its
          distributors  promotional  allowances  which  can be  earned  based on
          percentages  of their  purchases  from the  Company.  Amounts due from
          distributors  represent  overspent  allowances.  These will  either be
          earned  by the  distributors  in the  future  or paid to the  Company.
          Amounts due to distributors  represent  promotional  allowances earned
          but unspent by the distributors.

          Property and  Equipment--Property and equipment is stated at cost. For
          financial  reporting  purposes,  depreciation  is  provided  using the
          straight-line  method over the  estimated  useful lives of the assets.
          For income tax  reporting  purposes,  depreciation  is computed  under
          accelerated  methods,  as permitted  under the Internal  Revenue Code.
          When capital  assets are sold,  retired or otherwise  disposed of, the
          cost  of the  assets  and the  related  accumulated  depreciation  are
          removed  from the  respective  accounts  and any gains or  losses  are
          included in operations. Major improvements are capitalized and repairs
          and maintenance are charged to operations as incurred.

          Goodwill--Goodwill  represents  the excess of cost over the fair value
          of net assets of  acquired  businesses,  and is being  amortized  on a
          straight-line  basis  over  a  period  of  twenty  years.  Accumulated
          amortization  amounted to $1,560,994  and  $1,009,900 at  December_31,
          1999 and  1998,  respectively.  Upon the  closing  of the  transaction
          contemplated in the APA discussed in Note 1, the remaining unamortized
          goodwill  will be written off and charged  against the  proceeds to be
          received.

          Deferred Financing  Costs--Costs incurred in connection with obtaining
          financing are amortized over the life of the related debt.


                                      F-10
<PAGE>
                             DELICIOUS BRANDS, INC.

                        Notes to the Financial Statements

Note 2--Summary of Significant Accounting Policies, Continued

          Impairment  of  Long-lived   Assets--In   the  event  that  facts  and
          circumstances  indicate that the cost of any long-lived  assets may be
          impaired,  an evaluation of recoverability  would be performed.  If an
          evaluation is required,  the estimated future  undiscounted cash flows
          associated  with the asset would be  compared to the asset's  carrying
          amount to determine if a write-down to market value or discounted cash
          flow value is required.

          Income   Taxes--Deferred  income  taxes  are  provided  for  temporary
          differences between financial and income tax reporting (see Note 7).

          Stock  Option  Plans--The  Company  has  adopted  only the  disclosure
          provisions of FAS No. 123,  Accounting for  Stock-Based  Compensation,
          and  continues  to account for stock  options in  accordance  with APB
          Opinion 25.

          Use  of   Estimates--The   preparation  of  financial   statements  in
          conformity  with generally  accepted  accounting  principles  requires
          management to make estimates and assumptions  that affect the reported
          amounts of assets and liabilities and disclosures of contingent assets
          and  liabilities  at the  date  of the  financial  statements  and the
          reported amounts of revenue and expenses during the reporting  period.
          Actual results could differ from those estimates.

          Earnings Per Share--The  Company  computes  "Basic Earnings per Share"
          under  Financial  Accounting  Standard  (FAS) No. 128,  "Earnings  per
          Share," by dividing net income (loss) available to common stockholders
          by the weighted  average number of shares of common stock  outstanding
          during the  period.  In  arriving at net income  (loss)  available  to
          common  shareholders,   preferred  stock  dividends  of  $73,334  were
          deducted for the year ended December 31, 1999.  "Diluted  Earnings per
          Share"  reflects the  potential  dilution that could occur if warrants
          and options or other  contracts to issue  common stock were  exercised
          and  resulted in the issuance of  additional  common  shares.  For the
          years ended  December_31,  1999, 1998 and 1997,  diluted  earnings per
          share and basic earnings per share are identical because of the losses
          incurred  during  those years.  All options and warrants  discussed in
          Notes 5 and 8 were omitted from the  computation  of diluted  earnings
          (loss) per share  because the options and  warrants  are  antidilutive
          when net losses are reported.

          Fair Value of Financial  Instruments--Because the interest rate of the
          revolving loan with U.S. Bancorp  Republic  Commercial  Finance,  Inc.
          ("U.S.  Bancorp") adjusts with changes in the market rate of interest,
          management  believes  the fair  value is  equivalent  to the  carrying
          value.  Management believes that the interest rate on the subordinated
          debt is approximately  equal to the current rate available for similar
          debt.   Accordingly,   the  fair  value  of  the   subordinated   debt
          approximates its carrying value.

          Reclassifications--Certain  amounts  reported  in the  1998  and  1997
          financial  statements have been  reclassified to conform with the 1999
          presentation without affecting previously reported net losses.

          Recent   Accounting   Pronouncements--In   June  1998,  the  Financial
          Accounting  Standards  Board  issued  FAS  No.  133,  "Accounting  for
          Derivative  Instruments and Hedging Activities",  which the Company is
          required to adopt effective  January 1, 2001. FAS No. 133 requires the
          recording of all  derivatives on the balance sheet at fair value.  The
          adoption  of this  standard  is  expected  to have  no  impact  on the
          Company's  results of  operations,  financial  position  or cash flows
          because the Company does not participate in derivative transactions.


                                      F-11

<PAGE>
                             DELICIOUS BRANDS, INC.

                        Notes to the Financial Statements


Note 3--Property and Equipment

Property and equipment consists of the following:
<TABLE>
<CAPTION>

                                                             December 31,             Estimated
                                                        1999              1998            Life
                                                        ----              ----            ----

<S>                                                <C>             <C>              <C>
             Office and warehouse equipment        $   589,841     $     570,439    2 to 10 years
             Molds and die                             384,525           312,723          3 years
             Promotion and display equipment            44,444            44,444          5 years
                                                   -----------     -------------
                                                     1,018,810           927,606
             Less accumulated depreciation             748,977           546,421
                                                   -----------     -------------
                                                   $   269,833     $     381,185
                                                   ===========     =============
</TABLE>

          Depreciation  expense amounted to $202,556,  $172,089 and $158,578 for
          the years ended December_31, 1999, 1998 and 1997, respectively.

          Note 4--Bank Loan Payable

          The Company is obligated to U.S.  Bancorp under a Financing  Agreement
          (the  "Agreement"),  dated November 27, 1996 as last amended March 31,
          2000,  for a  revolving  line  of  credit  limited  to the  lesser  of
          $2,000,000  or the sum of eligible  accounts  receivable  and eligible
          inventories  as defined.  Borrowings  under the Agreement are due upon
          demand and bear interest at 1.50% per annum above the  reference  rate
          of interest  publicly  announced  by U.S.  Bank  National  Association
          (10.00% at  December 31,  1999).  Borrowings  under the  Agreement are
          collateralized  by  substantially  all of the  assets of the  Company.
          Availability under the Agreement as of December 31,  1999 approximated
          $830,000.  U.S.  Bancorp has notified the Company of its intention not
          to renew the Agreement but has granted an extension of the  expiration
          date to June 15, 2000.

          The weighted average interest rates on the  aforementioned  borrowings
          were  9.5%,  10.0% and 11.7% for the years  ended  December 31,  1999,
          1998, and, 1997 respectively.

          Note 5--Subordinated Debt

          The  Company  was  obligated  on  8%  Subordinated  Convertible  Notes
          aggregating  $5,250,000 at December 31,  1999. The notes,  and accrued
          interest  thereon at 8% per annum,  are due August 30, 2000. The notes
          are  convertible,  subject to certain  conditions,  into the Company's
          common stock at the rate of $5 per share.

          The  Company  was  obligated  on  9%  Subordinated  Convertible  Notes
          aggregating $393,332 at December 31, 1999 and 1998. The notes were due
          April 27, 1999 with interest payable  semiannually in January and July
          at 9% per annum. The Company did not repay the Subordinated  notes and
          currently  does not have  funds to repay  such  amounts.  The  Company
          believes its credit facility with U.S.  Bancorp (see Note 4) prohibits
          repayment of the principal portion of these subordinated notes. One of
          the  noteholders  has  filed a lawsuit  against  the  Company  seeking
          repayment of these notes. The notes are convertible,  at the option of
          the noteholder,  into the Company's common stock at the rate of $8 per
          share in the event of a default  by the  Company.  When the notes were
          originally  issued on April 28, 1994, a total of 145,188  common stock
          purchase  warrants were issued.  The warrants were  exercisable at any
          time  through  April 27,  1999 and each  warrant  gives the holder the
          right to purchase one share of common stock at an exercise price of $4
          per share.  Effective  April 28,  1999 all of the  warrants,  with the
          exception of warrants to purchase  107,730 shares of common stock (see
          below), were unexercised and expired.


                                      F-12
<PAGE>
                             DELICIOUS BRANDS, INC.

                        Notes to the Financial Statements


Note 5--Subordinated Debt, Continued

Effective   August  1,  1998,   $1,566,668  of  the  Company's  9%  Subordinated
Convertible  Notes were exchanged for 195,834 shares of Series A Preferred Stock
pursuant  to an  offer  to  exchange  made  by the  Company.  Upon  liquidation,
dissolution or winding up, the holders of Series A Preferred  Stock are entitled
to, prior and in preference to any  distribution  to the holders of common stock
or any other class of Preferred  Stock,  the amount they would have received had
they  converted all of the Series A Preferred  Stock into shares of common stock
immediately prior to liquidation and any declared but unpaid dividends prior and
in preference  to any  distribution  to the holders of common  stock,  any other
class of  Preferred  Stock or any other class of the  Company's  capital  stock,
whether  now  existing  or  hereafter  created.  If,  upon the  occurrence  of a
liquidation,  the costs  and funds  distributed  among the  holders  of Series A
Preferred  Stock is  insufficient  to permit the payment to such  holders of the
full  preferential  amounts,  the entire assets and funds of the Company legally
available for  distribution  are to be distributed  notably among the holders of
the Series A Preferred Stock in proportion to the preferential  amount each such
holder is  entitled  to  receive.  Upon the  exchange,  the  expiration  date of
warrants to purchase  107,730  shares of common  stock was extended to April 27,
2001 from April 27, 1999.

The holders of shares of Series A Preferred Stock are entitled to receive,  when
and as  declared  by the Board of  Directors  out of the  assets of the  Company
legally  available  for payment,  dividends at the rate per share of ten percent
(10%) per annum on the aggregated stated value ($8.00 per share) of the Series A
Preferred Stock. Dividends totalling $73,334 were declared and paid during 1999.
No other dividends have been declared or paid since August 1, 1999.

Each  holder of Series A Preferred  Stock has the right to convert  each of such
holder's shares of Series A Preferred Stock into one share of common stock until
July 31,  2001.  However,  on August 1, 2001,  each share of Series A  Preferred
Stock will  automatically  convert into one share of common stock.  During 1999,
holders of 12,500  shares of Series A  Preferred  Stock  with a stated  value of
$100,000  elected to convert  such shares into  12,500 of the  Company's  common
stock.


Note 6--Packaging Loss Liability

Packaging  for the  Company's  products is generally  purchased  directly by the
Company's suppliers based upon the Company's projected sales of a product.  Upon
discontinuance   of  a  product  or  in  instances   where  sales  do  not  meet
expectations,  the  Company may incur a liability  to its  suppliers  for unused
packaging.  At December 31,  1999 and 1998, the Company has accrued $565,710 and
$873,889,  respectively,  to provide for future  potential  liability  including
certain  amounts already agreed to with certain  suppliers (see below).  Of this
amount, management estimates that $565,710 will be paid during 2000.

During 1997, the Company  entered into an agreement to settle  various  disputes
with one of its  suppliers  (whose  sole  shareholder  is a  shareholder  of the
Company and was a director of the Company until December 1997) that required the
Company to pay the supplier  $1,400,000.  Subsequent  to December 31, 1999,  the
Company  entered into an agreement with the supplier and the Company's  chairman
of the board whereby the chairman of the board personally  assumed the remaining
liability by paying $100,000 in cash and issuing a promissory note, due July 31,
2000, for $401,084. The Company has reimbursed the chairman of the board for the
$100,000  paid in cash and intends to  reimburse  the  chairman of the board for
payments  made on its  behalf.  The  unpaid  balance  at  December  31,  1999 of
approximately  $501,000  is  included  in  the  above-mentioned  accrual.  As of
December  31,  1998,  $200,000  of the  outstanding  balance  was  reflected  as
noncurrent.


                                      F-13
<PAGE>
                             DELICIOUS BRANDS, INC.

                        Notes to the Financial Statements


Note 7--Income Taxes

Because  of the  Company's  losses  there is no  current  income  tax  provision
(benefit).  The  Company  uses the asset and  liability  method for  determining
deferred income taxes. The provision  (benefit) for income taxes consists of the
following:

                                     1999               1998           1997
                                     ----               ----           ----

          Deferred (net):
                Federal            $(2,444,000)      $(1,374,000)   $(1,223,800)
                State               (  431,000)       (  243,000)    (  216,000)
                                   -----------       -----------    ------------
                                     2,875,000         1,617,000      1,439,800
                                   -----------       ------------   ------------

          Increase in valuation
           allowance for deferred
           tax benefit               2,875,000         1,617,000      1,439,800
                                   -----------       -----------    ------------
                                   $         0       $         0    $         0
                                   ===========       ===========    ===========

A  reconciliation  of the  provision  for income  taxes on income and the amount
computed by applying the federal  income tax rate to net loss before  income tax
expense is as follows:

                                     1999               1998           1997
                                     ----               ----           ----

          Computed income tax
            expense (benefit)
            at federal statutory
            rate                  $(2,596,000)       $(1,804,000)   $(1,155,000)
          State income taxes       (  350,000)        (  238,000)    (  156,000)
          Nondeductible
            amortization of
            intangible assets          55,000             55,000         55,000
          Adjustment to net
            operating loss
            carryforward               16,000            370,000      ( 183,800)
          Increase in valuation
            allowance for deferred
            tax benefit             2,875,000          1,617,000      1,439,800
                                 ------------         ----------     ----------
                                 $          0         $        0     $        0
                                 ============         ==========     ==========

The Company's net deferred income tax asset consisted of the following:

                                                        1999            1998
                                                        ----            ----
          Gross deferred tax assets:
            Net operating loss carryforwards         $ 8,067,000     $5,768,000
            Accounts receivable allowances             1,075,000        335,000
            Amortization of goodwill                      11,000         97,000
            Restructuring liability                      213,000        294,000
            Other                                        173,000        200,000
                                                    ------------     ----------

            Total gross deferred tax assets            9,539,000      6,694,000
            Less valuation allowance                 ( 9,539,000)    (6,664,000)
                                                    ------------     ----------
            Net deferred tax assets                            0         30,000

      Gross deferred tax liabilities:
            Depreciation and amortization expense              0         30,000
                                                    ------------     ----------
            Net deferred taxes                      $          0     $        0
                                                    ============     ==========


                                      F-14
<PAGE>
                             DELICIOUS BRANDS, INC.

                        Notes to the Financial Statements


Note 7--Income Taxes, Continued

Deferred  income tax assets  and  liabilities  result  from the  recognition  of
temporary  differences.  Temporary  differences are differences  between the tax
basis of assets and  liabilities  and their  reported  amounts in the  financial
statements  that will result in differences  between income for tax purposes and
income for financial statement purposes in future years.

At December 31,  1999,  the Company has  available  for tax  reporting  purposes
approximately  $21,228,000  of net  operating  loss  carryforwards  expiring  in
varying amounts  through 2019. As a result of the private  placement of Series B
Preferred  Stock in 1999, the  utilization  of net operating loss  carryforwards
generated prior to the transaction are limited under Section 382 of the Internal
Revenue Code.

Note 8--Stock Options and Warrants

Pursuant  to the 1989 Stock  Option  Plan (the  "1989  Plan") and the 1995 Stock
Option Plan (the "1995 Plan"),  the Company is authorized to grant stock options
for a maximum of 1,125,000 shares, collectively,  of the Company's common stock.
Incentive  stock  options  and  nonqualified  stock  options  may be  granted to
employees and employee  directors and nonqualified  stock options may be granted
to consultants, nonemployee directors and other nonemployees.

The exercise price of incentive stock options shall not be less than 100% of the
fair  market  value of the  shares  at the time of grant  (110% in the  cases of
persons  owning  10% or more of the  Company's  voting  stock)  and the  term of
incentive  stock  options shall not exceed ten years from the date of the grant.
Incentive  stock  options  may be granted to an  employee  owning  more than ten
percent  of the  combined  voting  powers of all  classes  of stock only if such
options are exercisable  within five years from the date of grant.  The exercise
price of  nonqualified  options  under the 1989 Plan  shall not be less than the
lesser of either the book value of the shares  covered by the  options or 50% of
the fair  market  value of those  shares.  The  exercise  price of  nonqualified
options under the 1995 Plan shall not be less than par value.

Pursuant to the 1994 Formula  Stock Option Plan (the "1994 Plan") the Company is
authorized to grant,  to nonemployee  directors who are not holders of more than
5% of the outstanding shares of stock of the Company, nonqualified stock options
to purchase up to 75,000 shares of the Company's  common stock.  Options granted
pursuant  to the plan  shall be at the fair  market  value of the  stock and all
options shall be for a term of ten years.

Pursuant to the 1994 Plan,  each  eligible  director who becomes a director will
receive on the date of the eligible  director's  election  options to purchase a
total  of  1,500  shares  that  vest  and  become  exercisable  in  three  equal
installments,  one-third on the date of grant and one-third on each of the first
and second  anniversaries of such grant.  Each eligible director on January 1 of
each  year who has  served  as  director  for at least one full year and has met
other specified  requirements  will receive options to purchase a total of 1,500
shares that vest and become exercisable in two equal  installments,  one-half on
the date of grant and  one-half  on the first  anniversary  of such  grant.  The
exercise  price of these options shall be the fair market value of the shares of
Common  Stock on the date of grant.  In addition,  on August 15, 1994,  eligible
directors  were  granted  options for a total of 27,500  shares of common  stock
representing  options for 1994 as well as for past service.  Options  granted to
individuals who were directors on August 15, 1994 vested and became  exercisable
in two equal  installments on the date of the grant and on the first anniversary
of the grant.


                                      F-15
<PAGE>
                             DELICIOUS BRANDS, INC.

                        Notes to the Financial Statements


Note 8--Stock Options and Warrants, Continued

Following is a table  indicating the activity  during the years 1999,  1998, and
1997 for such plans:

                                                                  Weighted
                                                                  Average
                                                                  Exercise
                                                    Shares         Price
                                                    ------         -----

      Options outstanding at January 1, 1997       614,785     $   5.22
           Granted during year                     150,000     $   9.80
           Exercised during year                         0
           Forfeited                             ( 278,166)    $   6.00
                                                 ---------
      Options outstanding at December 31, 1997     486,619     $   6.18
           Granted during year                       4,500     $   6.00
           Exercised during year                         0
           Forfeited                             (   5,334)    $   6.00
                                                 ---------
      Options outstanding at December 31, 1998     485,785     $   6.20
           Granted during year                      57,500     $  10.43
           Exercised during year                 (   1,743)    $   1.60
           Forfeited                             ( 326,846)    $   6.81
      Options outstanding at December 31, 1999     214,696     $   6.30
                                                 =========

The following table  summarizes  information  about  outstanding and exercisable
stock options as of December 31, 1999:

<TABLE>
<CAPTION>
                                             Weighted
                                              Average         Weighted
            Range of          Remaining      Contractual        Average                Average
            Exercise            Number          Life           Exercise     Number     Exercise
             Prices           Outstanding     (Months)          Price     Exercisable    Price
             ------           -----------     --------          -----     -----------    -----

<S>      <C>       <C>           <C>             <C>          <C>          <C>          <C>
         $ 2.80 to $3.20         13,700          21           $   2.84     13,700       $  2.84
         $ 6.00                 177,830          65           $   6.00    176,582       $  6.00
         $ 10.75 to $12.38        6,500         109           $  11.74      3,000       $ 11.74
         $ 10.25                 16,666         113           $  10.25     16,666       $ 10.25
</TABLE>

In addition to the stock options issued pursuant to the above plans, the Company
has granted  options  which are not covered by a formal plan for the purchase of
shares of its common  stock.  At  December  31,  1999 there were 45,000 of these
options  outstanding,  all of which are  exercisable,  with a  weighted  average
contractual  life of 66 months,  respectively,  and a weighted  average exercise
price of $6.52.

As permitted under generally accepted  accounting  principles,  grants under the
plans are accounted  for following  provisions of APB Opinion 25 and its related
interpretations.  Accordingly,  no  compensation  cost has been  recognized  for
grants made to date. Had  compensation  been determined  based on the fair value
method  prescribed in FAS No. 123, the reported net loss for 1999 and 1998 would
have been  approximately the same as that which is presented in the statement of
operations and the net loss for 1997 would have been $130,000  ($0.04 per share)
greater than what is presented in the statement of operations.



                                      F-16
<PAGE>
                             DELICIOUS BRANDS, INC.

                        Notes to the Financial Statements

Note 8--Stock Options and Warrants, Continued

In determining the compensation based on the fair value method prescribed by FAS
No. 123, the following assumptions were used:

                                        1999       1998        1997
                                        ----       ----        ----

          Risk-free interest rate       5.82%      5.71%      5.71%
          Expected option life          84 months  84 months  84 months
          Expected volatility           100%       100%       100%
          Expected dividends            None       None       None

Additionally,  during 1998 the Company issued warrants to purchase 50,000 shares
of the Company's common stock, at $11.00 per share. Such warrants,  which expire
in April 2008, were issued in conjunction  with the execution of a manufacturing
agreement  with  one  of  the  Company's  suppliers.  The  supplier's  principal
stockholder  is also a  principal  stockholder  of  American  Pacific  Financial
Corporation,  and a  principal  member  of  Salerno  Foods,  L.L.C.  (Note  12).
Management believes that the warrants had no value at the date of issuance.

The underwriting agreement entered into in connection with the Company's initial
public offering granted the underwriter a warrant, expiring in November 2002, to
purchase  100,000  shares of common stock at 165% of the offering  price ($19.80
per share).  Subsequent to the initial  public  offering,  the  underwriter  has
received a fee equal to 10% of the gross proceeds received from private debt and
equity placements.


Note 9--Employee Benefit Plan

The Company  maintains  401(k)  savings  plans for the  benefit of all  eligible
employees,  as defined.  Participants  may elect to  contribute a percentage  of
their  salary to the plan.  The  Company  may make  matching  and  discretionary
contributions at its discretion, subject to limitations imposed by the plans. No
Company contributions were made in 1999 and 1997. Company contributions amounted
to $28,540 in 1998.

The  Company's  two  collective  bargaining  agreements  require  the Company to
participate  in two  multi-employer,  union-administered,  defined  contribution
health and welfare and pension plans covering all union employees. Contributions
to these plans by the Company were  approximately  $179,420 and $141,082 for the
years ended December 31, 1999 and 1998, respectively.


                                      F-17
<PAGE>
                             DELICIOUS BRANDS, INC.

                        Notes to the Financial Statements


Note 10--Commitments and Contingencies

The Company  leases office and warehouse  space,  vehicles and office  equipment
under various  operating  leases  expiring  through 2004.  Minimum future rental
payments under  noncancellable  operating leases as of December 31, 1999, are as
follows:

                    Year Ending
                    December 31,                    Amount
                    ------------                    ------

                       2000                       $  665,000
                       2001                          653,000
                       2002                          636,000
                       2003                          278,000
                       2004                            8,000

                                                  $2,240,000
                                                  ==========

Total rent expense for the years ended  December 31,  1999,  1998,  and 1997 was
$860,900, $676,989 and $91,656, respectively.

On  October 5, 1999,  one of the  Company's  suppliers  filed suit  against  the
Company claiming breach of contract and bad faith dealing.  The Company answered
the complaint in February 2000 and filed a  counterclaim  for breach of contract
due to poor  quality of  products.  As of  December  31,  1999 the  Company  has
recorded  a  liability  of  $500,000  in  excess  of the  normal  trade  payable
representing  management's  best estimate of the cost to settle this claim.  The
Company is a party to various other claims, legal actions and complaints arising
in the  ordinary  course of  business.  In the opinion of  management,  all such
matters are adequately covered by insurance,  or, if not so covered, are without
merit or are of such kind, or involve such amounts, that unfavorable disposition
would not have a material effect on the Company's financial position, results of
operations or liquidity.

Pursuant  to the  private  placement  of Series B  Preferred  Stock (Note 1) the
Company  entered into an agreement  that requires the Company to pay a fee to an
affiliate  of the  holder  of the  Series B  Preferred  Stock of 5% on the first
$5,000,000  and 3%  thereafter  of the  proceeds  of all future  debt and equity
financings.  A member of the Company's board of directors serves as president of
the affiliate to the holder of the Series B Preferred  Stock.  During 1999,  the
affiliate  of the holder of Series B Preferred  Stock  received  2,288 shares of
Series C Preferred Stock and $257,500 in cash. In January 2000, the affiliate of
Series B Preferred Stock received $45,760 in cash representing amounts due as of
December 31, 1999.

The  Company  is  obligated  under the terms of a  consulting  agreement,  which
expires  December  31,  2003,  to pay a  consulting  corporation,  who is also a
shareholder,  a  monthly  fee of  $12,000.  In the  event  of a  dissolution  or
liquidation of the Company, the consulting corporation is to be paid in one lump
sum an amount equal to $12,000  multiplied  by the number of months  between the
date of dissolution or liquidation and December 31, 2003.  During 1999, 1998 and
1997,   respectively,   the  Company   charged   $917,404   (including   noncash
consideration of $240,000 used to exercise previously issued options),  $266,743
and  $71,059  to  expense  related  to  services   provided  by  the  consulting
corporation and related out-of-pocket expenses.

On March 30, 2000, the Company entered into employment and severance  agreements
with certain executives requiring payments aggregating a maximum of $210,000. In
addition,  one executive's  agreement provides for health insurance benefits for
one year upon termination of employment.



                                      F-18
<PAGE>
                             DELICIOUS BRANDS, INC.

                        Notes to the Financial Statements

Note 11--Restructuring

Effective  August 13,  1997,  two Company  executives/stockholders  resigned and
entered into  agreements  to provide  consulting  services to the  Company.  The
agreements  required the former executives to be available to provide consulting
services to the Company through August 1998 and include a clause restricting the
former executives from competing with the Company.  The agreements  cumulatively
provide for (a) consulting  fees  aggregating  $200,000 per year for five years,
(b)  automobile  and office  allowances  aggregating  $83,600 per year for three
years, (c) life and health insurance coverage for five years and (d) forgiveness
of debts aggregating $88,030. In addition, the Company exchanged its Cool Fruits
Fruit Juice Freezers product line and assigned the Company's  license  agreement
for Chiquita  Tropical  Freezers  product line to one of the individuals for the
cancellation  of options to  purchase  250,000  shares of the  Company's  common
stock.

The cost of the  benefits  being paid to the former  executives  was  charged to
expense in 1997 and accrued  using a present value method over the expected term
of the agreements.  For the year ended December 31, 1997, the Company recognized
$1,548,035 as a restructuring  charge. For the year ended December 31, 1998, the
Company recognized $150,382 as a restructuring  benefit relating to the reversal
of excess accruals in 1997. The Company recognized $73,663, $102,118 and $44,908
as related  interest  expense for the years ended  December 31,  1999,  1998 and
1997, respectively. At December 31,  1999, and 1998, the balance sheet reflected
a liability  of $561,098  and  $773,709,  respectively,  of which  $225,644  and
$229,031,  respectively,  was  included  in the  current  portion  of  long-term
liabilities.

Note 12--Acquisition of Assets of Salerno Foods, L.L.C.

On April 3,  1998,  the  Company  acquired  substantially  all of the  assets of
Salerno Foods, L.L.C. ("Salerno").  The purchase price was $5,000,000, which was
reduced by $220,000  subsequent to closing and the  assumption of  substantially
all of the liabilities of Salerno. The Company paid a substantial portion of the
purchase  price  with a  portion  of the  net  proceeds  of the  initial  public
offering.

The Salerno acquisition has been accounted for as a purchase. The total purchase
price and the fair  value of  liabilities  assumed  have been  allocated  to the
tangible and  intangible  assets of the Company based on their  respective  fair
values.

The following provides an allocation of the purchase price:


       Purchase price, net of a purchase price adjustment
         of $220,000                                          $ 4,780,000
          Transaction costs                                       362,507
          Liabilities assumed                                   8,304,627
                                                              -----------
       Total consideration                                     13,447,134

          Less fair value of assets acquired
             (including $12,564 of cash)                        5,679,367
                                                              -----------
          Goodwill                                            $ 7,767,767
                                                              ===========


                                      F-19
<PAGE>
                             DELICIOUS BRANDS, INC.

                        Notes to the Financial Statements


Note 12--Acquisition of Assets of Salerno Foods, L.L.C., Continued

Results of  operations  for Salerno from April 3, 1998 to December 31, 1998 have
been included in the  accompanying  statement of  operations  for the year ended
December  31, 1998.  The  following  unaudited  pro forma  information  has been
prepared  assuming  the  acquisition  had taken  place at January  1, 1997.  The
unaudited pro forma information  includes  adjustments for interest expense that
would have been incurred to finance the purchase, additional depreciation of the
property and equipment  acquired,  amortization of the goodwill arising from the
acquisition  and the  result  of  conforming  Salerno's  accounting  policy  for
slotting  fees to the  Company's  policy.  The  unaudited  pro forma  results of
operations  are not  necessarily  indicative  of the  results  had  the  Salerno
acquisition been effected on the assumed date.


                                               For the Years Ending
                                          December 31,        December 31,
                                              1998               1997
                                              ----               ----

          Net sales                       $  61,534,856      $69,812,414
                                          =============      ===========

          Loss from operations            $(  4,452,138)     $(3,504,723)
                                          ==============     ============

          Net loss                        $(  6,437,897)     $(4,975,444)
                                          ==============     ============

          Net loss per share:
                Basic and Diluted         $(       1.90)     $(     1.70)
                                          ==============     ============

                Weighted Average Shares
                  Outstanding                 3,389,993        2,933,623
                                          =============      ===========




                                      F-20
<PAGE>





                            ADDITIONAL FINANCIAL DATA


<PAGE>

                INDEPENDENT AUDITORS' REPORT ON SCHEDULES





To the Board of Directors of
Delicious Brands, Inc.

In connection  with our audit of the financial  statements of DELICIOUS  BRANDS,
INC. referred to in our report dated February 24, 2000 which is included in this
Form  10-K,  we have also  audited  Schedule  II as of and for the  years  ended
December 31, 1999, 1998 and 1997. In our opinion, this schedule presents fairly,
in all material respects, the information required to be set forth therein.

ALTSCHULER, MELVOIN AND GLASSER LLP

/s/ Altschuler, Melvoin and Glasser LLP

Chicago, Illinois
February 24, 2000

                                      S-1
<PAGE>

                                   SCHEDULE II



                             DELICIOUS BRANDS, INC.

                        Valuation and Qualifying Accounts
                  Years Ended December 31, 1999, 1998 and 1997

<TABLE>
<CAPTION>
                                            Column B              Column C                                 Column E
                                            Balance at       Charged       Charged                         Balance
                                            Beginning        to Costs      to Other        Column D        at End
                                            of Period        and Expense   Accounts (a)    Writeoffs       of Period
                                         ---------------------------------------------------------------------------

1999:
<S>                                     <C>                <C>            <C>               <C>           <C>
     Allowances on trade accounts
          receivable                     $  2,489,260      $ 4,491,203    $        0        $ 4,122,493    $ 2,857,970
                                         ============      ===========    ==========        ===========    ===========

     Reserve for inventory obsolescence  $    153,160      $         0    $        0        $         0    $   153,160
                                         ============      ===========    ==========        ===========    ===========

     Valuation allowance for deferred
          tax assets                     $  6,664,000      $ 2,875,000    $        0        $         0    $ 9,539,000
                                         ============      ===========    ==========        ===========    ===========

1998:
     Allowances on trade accounts
          receivable                     $    575,000      $   444,330    $1,688,280        $   218,350   $  2,489,260
                                         ============      ===========    ==========        ===========    ===========

     Reserve for inventory obsolescence  $    209,275      $         0    $        0        $    56,115        153,160
                                         ============      ===========    ==========        ===========    ===========

     Valuation allowance for deferred
          tax assets                     $  5,047,000      $ 1,617,000    $        0        $         0   $  6,664,000
                                         ============      ===========    ==========        ===========    ===========

1997:
     Allowances on trade accounts
          receivable                    $     572,872      $    40,487    $        0        $    38,359   $    575,000
                                         ============      ===========    ==========        ===========    ===========

     Reserve for inventory
          obsolescence                  $      56,521      $   152,754    $        0        $         0   $    209,275
                                         ============      ===========    ==========        ===========    ===========

     Valuation allowance for deferred
          tax assets                    $   3,607,200      $ 1,439,800    $        0        $         0   $  5,047,000
                                         ============      ===========    ==========        ===========    ===========
</TABLE>


      (a)    Amounts charged to other accounts in 1998 represents  allowances on
             trade accounts receivable that were assumed upon the acquisition of
             Salerno Foods, L.L.C.


                                      S-2

                                     BYLAWS

                                       OF

                           THE DELICIOUS BRANDS, INC.

                      (as amended through December 8, 1999)

Article I.        Offices.

         Section 1. Registered  Office. The registered office of the Corporation
shall be at Prentice-Hall  Corporate  Services,  229 South State Street, City of
Dover, County of Kent, State of Delaware 19901.

         Section 2. Additional Offices. The Corporation may also have offices at
such other places,  both within and without the State of Delaware,  as the Board
of  Directors  may  from  time  to  time  determine  or as the  business  of the
Corporation may require.


Article II.       Meetings of Stockholders.

         Section 1. Time and Place.  A meeting of  stockholders  for any purpose
may be held at such time and place  within or without  the State of  Delaware as
shall be stated in the  notice of the  meeting or in a duly  executed  waiver of
notice thereof.

         Section 2. Annual Meeting. Annual meetings of stockholders,  commencing
with the year 1990, shall be held on the fourth Tuesday in April, if not a legal
holiday,  or, if a legal  holiday,  then on the next secular day  following,  at
10:00  a.m.,  or at such  other  date and time as shall,  from time to time,  be
designated by the Board of Directors and stated in the notice of the meeting. At
such annual  meetings,  the  stockholders  shall elect a Board of Directors  and
transact such other business as may properly be brought before the meetings.

         Section  3.  Notice of annual  Meeting.  Written  notice of the  annual
meeting,  stating  the place,  date,  and time  thereof,  shall be given to each
stockholder  entitled to vote at such meeting


<PAGE>

not less than ten  (unless a longer  period  is  required  by law) nor more than
sixty days prior to the meeting.

         Section 4. Special  Meetings.  Special meetings of the stockholders may
be called for any purpose or purposes, unless otherwise prescribed by statute or
by the  Certificate of  Incorporation,  by the Chairman of the Board, if any, or
the President, and shall be called by the President or Secretary at the request,
in writing,  of a majority of the Board of Directors  vote.  Such request  shall
state the purpose of the proposed meeting.

         Section  5.  Notice of  Special  Meeting.  Written  notice of a special
meeting,  stating the place,  date, and time thereof and the purpose or purposes
for which the meeting is called,  shall be given to each stockholder entitled to
vote at such  meeting not less than ten  (unless a longer  period is required by
law) nor more than sixty days prior to the meeting.

         Section 6. List of  Stockholders.  The transfer agent or the officer in
charge of the stock ledger of the  Corporation  shall prepare and make, at least
ten  days  before  every  meeting  of  stockholders,  a  complete  list  of  the
stockholders  entitled to vote at the meeting,  arranged in alphabetical  order,
and showing the address of each stockholder and the number of shares  registered
in the name of each  stockholder.  Such list shall be open to the examination of
any  stockholder,  for any  purpose  germane  to the  meeting,  during  ordinary
business  hours,  for a period of at least ten days prior to the  meeting,  at a
place  within the city where the meeting is to be held,  which  place,  if other
than the place of the meeting,  shall be specified in the notice of the meeting.
The list shall also be produced and kept at the place of the meeting  during the
whole time  thereof and may be inspected  by any  stockholder  who is present in
person thereat.

         Section 7.  Presiding Officer and Order of Business.

         (a) Meetings of stockholders  shall be presided over by the Chairman of
the Board. If he is not present or there is none, they shall be presided over by
the President,  or, if he is not present or there is none, by a Vice  President,
or, if he is not  present or there is none,  by a person  chosen by the Board of
Directors, or, if no such person is present or has been chosen, by a chairman to
be chosen by the  stockholders  owning a majority of the shares of


                                      -2-
<PAGE>

capital stock of the Corporation  issued and outstanding and entitled to vote at
the meeting and who are present in person or represented by proxy. The Secretary
of the Corporation,  or, if he is not present, an Assistant Secretary, or, if he
is not  present,  a person  chosen  by the  Board  of  Directors,  shall  act as
Secretary at meetings of stockholders;  if no such person is present or has been
chosen, the stockholders owning a majority of the shares of capital stock of the
Corporation  issued and  outstanding and entitled to vote at the meeting who are
present in person or represented by proxy shall choose any person present to act
as secretary of the meeting.

         (b) The following order of business, unless otherwise determined at the
meeting,  shall  be  observed  as far as  practicable  and  consistent  with the
purposes of the meeting:

             (1)     Call of the meeting to order.
             (2)     Presentation  of  proof of  mailing  of the  notice  of the
                     meeting and, if the meeting is a special meeting,  the call
                     thereof.
             (3)     Presentation of proxies.
             (4)     Announcement that a quorum is present.
             (5)     Reading  and  approval  of  the  minutes  of  the  previous
                     meeting.
             (6)     Reports, if any, of officers.
             (7)     Election of directors,  if the meeting is an annual meeting
                     or a meeting called for that purpose.
             (8)     Consideration  of the specific  purpose or purposes,  other
                     than the election of  directors,  for which the meeting has
                     been called, if the meeting is a special meeting.
             (9)     Transaction  of such other  business as may  properly  come
                     before the meeting.
             (10)    Adjournment.

         Section  8.  Quorum  and   Adjournment.   The  presence  in  person  or
representation  by proxy of the  holders  of a  majority  of the  shares  of the
capital stock of the  Corporation  issued and  outstanding  and entitled to vote
shall be necessary  to, and shall  constitute a quorum for, the  transaction  of
business at all meetings of the  stockholders,  except as otherwise  provided by
statute or by the Certificate of  Incorporation.  If, however, a


                                      -3-
<PAGE>

quorum shall not be present or represented  at any meeting of the  stockholders,
the  stockholders  entitled  to  vote  thereat  who are  present  in  person  or
represented  by proxy shall have the power to adjourn  the meeting  from time to
time until a quorum  shall be present or  represented.  If the time and place of
the adjourned  meeting are announced at the meeting at which the  adjournment is
taken,  no further  notice of the  adjourned  meeting  need be given.  Even if a
quorum shall be present or represented at any meeting of the  stockholders,  the
stockholders  entitled to vote thereat who are present in person or  represented
by proxy shall have the power to adjourn the meeting  from time to time for good
cause to a date that is not more than thirty days after the date of the original
meeting.  Further notice of the adjourned  meeting need not be given if the time
and place  thereof  are  announced  at the meeting at which the  adjournment  is
taken.  At any  adjourned  meeting  at which a quorum  is  present  in person or
represented  by proxy,  any  business  may be  transacted  that  might have been
transacted at the meeting as originally  called.  If the adjournment is for more
than thirty days, or if, after the  adjournment,  a new record date is fixed for
the adjourned  meeting, a notice of the adjourned meeting shall be given to each
stockholder of record entitled to vote thereat.

         Section 9.  Voting.

         (a) At any meeting of the stockholders,  every  stockholder  having the
right to vote  shall be  entitled  to vote in  person  or by  proxy.  Except  as
otherwise provided by law or the Certificate of Incorporation,  each stockholder
of  record  shall  be  entitled  to one vote for  each  share of  capital  stock
registered in his name on the books of the Corporation.

         (b) All elections  shall be determined by a plurality vote, and, except
as otherwise  provided by law or the  Certificate  of  Incorporation,  all other
matters  shall be  determined  by a vote of a majority of the shares  present in
person or represented by proxy and voting on such other matters.

         Section 10. Action by Consent.  Any action required or permitted by law
or the Certificate of  Incorporation  to be taken at any meeting of stockholders
may be taken  without a  meeting,  without  prior  notice if a written  consent,
setting forth the action so taken, shall be signed by the holders of outstanding
stock  having not less than the minimum  number of votes that would be necessary


                                      -4-
<PAGE>

to  authorize  or take such action at a meeting at which all shares  entitled to
vote  thereon  were  present or  represented  by proxy and voted.  Such  written
consent shall be filed with the minutes of the meetings of stockholders.  Prompt
notice of the  taking of the  corporate  action  without a meeting  by less than
unanimous  written  consent  shall be given to those  stockholders  who have not
consented in writing thereto.

         Section 11. Advance Notice of Stockholder Nominees for Director.

         (a) The  matters  to be  considered  and  brought  before any annual or
special  meeting  of  stockholders  of the  Corporation  shall be limited to the
nomination and election of directors,  as shall be brought  properly before such
meeting in compliance with the procedures set forth in this Section 11.

         (b) For the nomination and election of directors to be properly brought
before any annual meeting of  stockholders,  the matter must be (i) specified in
the  notice  of  annual  meeting  given by or at the  direction  of the Board of
Directors,  (ii)  otherwise  brought  before  the  annual  meeting  by or at the
direction of the Board of Directors or (iii) brought  before the annual  meeting
in the manner specified in this Section 11(b) (x) by a stockholder that holds of
record stock of the  Corporation  entitled to vote at the annual meeting on such
matter or (y) by a person (a "Nominee  Holder")  that holds such stock through a
nominee or "street name" holder of record of such stock and can  demonstrate  to
the  Corporation   such  indirect   ownership  of,  and  such  Nominee  Holder's
entitlement  to vote,  such  stock on such  matter.  In  addition  to any  other
requirements  under applicable law, the certificate of  incorporation  and these
by-laws,  persons  nominated  by  stockholders  for election as directors of the
Corporation  shall be properly  brought before an annual meeting of stockholders
only if  notice of any such  matter to be  presented  by a  stockholder  at such
meeting (a  "Stockholder  Notice")  shall be delivered  to the  Secretary of the
Corporation at the principal  executive  office of the Corporation not less than
ninety nor more than one hundred and twenty days prior to the first  anniversary
date of the annual meeting for the preceding year;  provided,  however,  that if
and only if the annual  meeting is not scheduled to be held within a period that
commences  thirty days before and ends thirty days after such  anniversary  date
(an annual  meeting  date  outside  such period  being  referred to

                                      -5-

<PAGE>

herein as an "Other Meeting Date"),  such  Stockholder  Notice shall be given in
the manner provided herein by the later of (i) the close of business on the date
ninety  days prior to such Other  Meeting  Date or (ii) the close of business on
the tenth day  following  the date on which  such  Other  Meeting  Date is first
publicly announced or disclosed. Any stockholder desiring to nominate any person
or persons (as the case may be) for  election as a director or  directors of the
Corporation at an annual meeting of stockholders shall deliver,  as part of such
Stockholder  Notice, a statement in writing setting forth the name of the person
or persons to be nominated,  the number and class of all shares of each class of
stock of the Corporation  owned of record and  beneficially by each such person,
as reported to such stockholder by such person,  the information  regarding each
such person  required by  paragraphs  (a), (e) and (f) of Item 401 of Regulation
S-K adopted by the Securities and Exchange Commission, each such person's signed
consent to serve as a director of the Corporation if elected, such stockholder's
name and  address,  the number and class of all shares of each class of stock of
the Corporation owned of record and beneficially by such stockholder and, in the
case of a Nominee Holder,  evidence  establishing such Nominee Holder's indirect
ownership  of stock and  entitlement  to vote such  stock  for the  election  of
directors at the annual meeting. As used in these by-laws,  shares "beneficially
owned"  shall mean all shares  which such person is deemed to  beneficially  own
pursuant to Rules 13d-3 and 13d-5 under the Securities Exchange Act of 1934 (the
"Exchange  Act"). If a stockholder is entitled to vote only for a specific class
or category of directors at a meeting  (annual or special),  such  stockholder's
right to  nominate  one or more  individuals  for  election as a director at the
meeting shall be limited to such class or category of directors.

         Notwithstanding  any provision of this Section 11 to the  contrary,  in
the event that the number of  directors  to be elected to the Board of Directors
of the  Corporation at the next annual meeting of  stockholders  is increased by
virtue of an  increase in the size of the Board of  Directors  and either all of
the nominees for director at the next annual meeting of stockholders or the size
of the  increased  Board of Directors is not publicly  announced or disclosed by
the Corporation at least one hundred days prior to the first  anniversary of the
preceding year's annual meeting,  a Stockholder  Notice shall also be considered
timely hereunder, but only with respect to nominees to stand for election at the
next


                                      -6-
<PAGE>

annual meeting as the result of any new positions  created by such increase,  if
it shall be  delivered  to the  Secretary of the  Corporation  at the  principal
executive  office of the Corporation not later than the close of business on the
tenth day  following the first day on which all such nominees or the size of the
increased Board of Directors shall have been publicly announced or disclosed.

         (c) Except as provided in the immediately following sentence, no matter
shall be properly  brought before a special meeting of stockholders  unless such
matter shall have been brought before the meeting pursuant to the  Corporation's
notice of such meeting.  In the event the Corporation calls a special meeting of
stockholders  for the purpose of electing one or more  directors to the Board of
Directors, any stockholder entitled to vote for the election of such director(s)
at such  meeting  may  nominate  a person  or  persons  (as the case may be) for
election to such  position(s)  as are specified in the  Corporation's  notice of
such  meeting,  but only if the  Stockholder  Notice  required by Section  11(b)
hereof shall be delivered to the Secretary of the  Corporation  at the principal
executive  office of the Corporation not later than the close of business on the
tenth day following  the first day on which the date of the special  meeting and
either  the  names of all  nominees  proposed  by the Board of  Directors  to be
elected at such meeting or the number of directors to be elected shall have been
publicly announced or disclosed.

         (d) For  purposes of this  Section 11, a matter shall be deemed to have
been  "publicly  announced or  disclosed" if such matter is disclosed in a press
release  reported  by the Dow Jones  News  Service,  the  Associated  Press or a
comparable  national  news  service  or in a  document  publicly  filed  by  the
Corporation with the Securities and Exchange Commission.

         (e) In no event shall the adjournment of an annual meeting or a special
meeting,  or any announcement  thereof,  commence a new period for the giving of
notice as  provided in this  Section 11. This  Section 11 shall not apply to (i)
any  stockholder  proposal made pursuant to Rule 14a-8 under the Exchange Act or
(ii) any  nomination  of a director  in an election in which only the holders of
one or more series of  Preferred  Stock of the  Corporation  issued  pursuant to
Article FOURTH of the certificate of incorporation  are entitled to vote (unless
otherwise provided in the terms of such stock).

                                      -7-
<PAGE>

         (f) The chairman of any meeting of stockholders,  in addition to making
any other  determinations that may be appropriate to the conduct of the meeting,
shall have the power and duty to determine  whether  notice of nominees has been
duly given in the manner provided in this Section 11 and, if not so given, shall
direct and declare at the meeting that such nominees shall not be considered.

Article III.   Directors.

         Section 1.  General  Powers,  Number,  and Tenure.  The business of the
Corporation  shall be managed by its Board of Directors,  which may exercise all
powers of the  Corporation  and perform all lawful acts that are not by law, the
Certificate  of  Incorporation,  or these  Bylaws  directed  or  required  to be
exercised  or performed by the  stockholders.  The number of directors  shall be
determined  by the Board of Directors;  if no such  determination  is made,  the
number of directors  shall be one. The directors  shall be elected at the annual
meeting of the  stockholders,  except as provided in Section 2 of this  Article,
and each director  elected  shall hold office until the next annual  meeting and
until  his  successor  is  elected  and  shall  qualify.  Directors  need not be
stockholders.

         Section 2. Vacancies. If any vacancies occur in the Board of Directors,
or if any new directorships are created, they may be filled by a majority of the
directors  then in office,  although less than a quorum,  or by a sole remaining
director.  Each  director  so chosen  shall hold  office  until the next  annual
meeting  of  stockholders  and until his  successor  is duly  elected  and shall
qualify.  If there are no directors in office,  any officer or  stockholder  may
call a special  meeting of stockholders in accordance with the provisions of the
Certificate of  Incorporation  or these Bylaws,  at which meeting such vacancies
shall be filled.

         Section 3.   Removal or Resignation.

         (a)  Except  as  otherwise  provided  by  law  or  the  Certificate  of
Incorporation,  any director or the entire  Board of  Directors  may be removed,
with or without cause,  by the holders of a majority of the shares then entitled
to vote at an election of directors.

         (b) Any director may resign at any time by giving written notice to the
Board of  Directors,  the  Chairman of the Board,  if


                                      -8-

<PAGE>

any,  or the  President  or  Secretary  of  the  Corporation.  Unless  otherwise
specified in such written  notice,  a resignation  shall take effect on delivery
thereof to the Board of Directors  or the  designated  officer.  It shall not be
necessary for a resignation to be accepted before it becomes effective.

         Section 4. Place of Meetings. The Board of Directors may hold meetings,
both regular and special, either within or without the State of Delaware.

         Section 5. Annual  Meeting.  The annual  meeting of each newly  elected
Board of Directors  shall be held  immediately  following the annual  meeting of
stockholders,  and no notice of such  meeting  shall be  necessary  to the newly
elected directors in order to constitute the meeting legally,  provided a quorum
shall be present.

         Section 6. Regular Meetings.  Additional  regular meetings of the Board
of  Directors  may be held  without  notice  of such  time  and  place as may be
determined from time to time by the Board of Directors.

         Section 7. Special Meetings. Special meetings of the Board of Directors
may be called by the  Chairman  of the Board or the  President,  on at least two
days' notice to each director, if such notice is delivered personally or sent by
telecopy,  or on at least three days' notice if sent by mail.  Special  meetings
shall be called by the Chairman of the Board or the President in like manner and
on like notice on the written  request of two or more of the  directors  then in
office. Any such notice need not state the purpose or purposes of such meeting.

         Section 8.  Quorum and  Adjournments.  At all  meetings of the Board of
Directors,  a majority of the directors then in office shall constitute a quorum
for the  transaction  of  business,  and the act of a majority of the  directors
present at any meeting at which there is a quorum  shall be the act of the Board
of  Directors,  except as may be otherwise  specifically  provided by law or the
Certificate of  Incorporation.  If a quorum is not present at any meeting of the
Board of Directors,  the directors  present may adjourn the meeting from time to
time, without notice other than

                                       -9-

<PAGE>

announcement  at the meeting at which the  adjournment is taken,  until a quorum
shall be present.

         Section  9.   Compensation.   Directors   shall  be  entitled  to  such
compensation for their services as directors and to such  reimbursement  for any
reasonable  expenses incurred in attending  directors' meetings as may from time
to time be fixed by the Board of Directors. The compensation of directors may be
on such basis as is determined by the Board of Directors. Any director may waive
compensation for any meeting.  Any director  receiving  compensation under these
provisions  shall  not be  barred  from  serving  the  Corporation  in any other
capacity and receiving  compensation and reimbursement  for reasonable  expenses
for such other services.

         Section 10. Action by Consent.  Any action  required or permitted to be
taken at any meeting of the Board of Directors  may be taken  without a meeting,
and without prior notice,  if a written  consent to such action is signed by all
members of the Board of  Directors  and such  written  consent is filed with the
minutes of its proceedings.

         Section 11. Meetings by Telephone or Similar Communications  Equipment.
The Board of Directors may  participate in a meeting by conference  telephone or
similar communications  equipment by means of which all directors  participating
in the meeting can hear each other,  and  participation  in such a meeting shall
constitute presence in person by any such director at such meeting.


Article IV.   Committees.

         Section 1. Executive Committee.  The Board of Directors,  by resolution
adopted by a majority of the whole  Board,  may appoint an  Executive  Committee
consisting of one or more directors, one of whom shall be designated as Chairman
of the  Executive  Committee.  Each  member  of the  Executive  Committee  shall
continue as a member  thereof until the  expiration of his term as a director or
his earlier resignation, unless sooner removed as a member or as a director.

         Section 2. Powers. The Executive  Committee shall have and may exercise
those rights,  powers,  and authority of the Board of Directors as may from time
to time be granted to it by the Board of

                                      -10-

<PAGE>

Directors  to the extent  permitted by law,  and may  authorize  the seal of the
Corporation to be affixed to all papers that may require it.

         Section 3. Procedure and Meetings.  The Executive  Committee  shall fix
its own rules of  procedure  and shall  meet at such  times and at such place or
places as may be  provided  by such  rules or as the  members  of the  Executive
Committee  shall fix. The Executive  Committee shall keep regular minutes of its
meetings,  which is shall  deliver to the Board of Directors  from time to time.
The Chairman of the  Executive  Committee  or, in his  absence,  a member of the
Executive  Committee chosen by a majority of the members present,  shall preside
at  meetings  of the  Executive  Committee;  and  another  member  chosen by the
Executive Committee shall act as Secretary of the Executive Committee.

         Section  4.  Quorum.  A  majority  of  the  Executive  Committee  shall
constitute a quorum for the transaction of business, and the affirmative vote of
a majority  of the  members  present at any  meeting at which  there is a quorum
shall be required for any action of the Executive Committee;  provided, however,
that  when  an  Executive  Committee  of one  member  is  authorized  under  the
provisions  of Section 1 of this  Article,  that one member  shall  constitute a
quorum.

         Section 5. A Nominating  Committee  consisting of three  directors,  at
least one member of which must be the Director  elected by the holders of Series
B Preferred Stock voting separately as a class (the "Series B Director"),  shall
select the persons who shall be the Company's  nominees to stand for election to
the Board.  The  nominee to be  selected  to stand for  election as the Series B
Director  shall be nominated by the current  Series B Director.  Each person who
shall be a nominee of the Company for  election as a Director  shall be approved
by at least a majority of the members of the Nominating Committee,  and at least
two (2) of the these  nominees shall have been approved by the Series B Director
or, if there is no Series B Director,  by one of the other Directors approved by
the Series B Director. If either or both of the Directors approved by the Series
B Director resigns or must otherwise be replaced on the Board of Directors,  the
person or persons  selected to replace  such  Directors  must be approved by the
Series B Director.

                                      -11-

<PAGE>

         Section 6. Other  Committees.  The Board of Directors,  by  resolutions
adopted by a majority of the whole Board,  may appoint  such other  committee or
committees as it shall deem advisable and with such rights, power, and authority
as it  shall  prescribe.  Each  such  committee  shall  consist  of one or  more
directors.

         Section 7.  Committee  Changes.  The Board of Directors  shall have the
power at any time to fill  vacancies  in, to change  the  membership  of, and to
discharge any committee.

         Section 8. Compensation.  Members of any committee shall be entitled to
such  compensation  for their  services as members of the  committee and to such
reimbursement  for any  reasonable  expenses  incurred  in  attending  committee
meetings as may from time to time be fixed by the Board of Directors. Any member
may  waive  compensation  for  any  meeting.   Any  committee  member  receiving
compensation  under  these  provisions  shall not be  barred  from  serving  the
Corporation  in  any  other  capacity  and  from  receiving   compensation   and
reimbursement of reasonable expenses for such other services.

         Section 9. Action by Consent.  Any action  required or  permitted to be
taken at any meeting of any  committee  of the Board of  Directors  may be taken
without a meeting if a written  consent to such  action is signed by all members
of the  committee  and such  written  consent is filed  with the  minutes of its
proceedings.

         Section 10. Meetings by Telephone or Similar Communications  Equipment.
The  members  of  any  committee  designated  by  the  Board  of  Directors  may
participate  in a meeting of such  committee by conference  telephone or similar
communications  equipment  by means of which all persons  participating  in such
meeting  can  hear  each  other,  and  participation  in  such a  meeting  shall
constitute presence in person by any such committee member at such meeting.


Article V.        Notices.

         Section 1. Form and  Delivery.  Whenever a  provision  of any law,  the
Certificate of  Incorporation,  or these Bylaws requires that notice be given to
any  director or  stockholder,  it shall not be  construed  to require  personal
notice unless so specifically provided, but such notice may be given in writing,
by mail


                                      -12-

<PAGE>

addressed  to the address of the  director or  stockholder  as it appears on the
records of the Corporation,  with postage prepaid. These notices shall be deemed
to be given when they are  deposited  in the  United  States  mail.  Notice to a
director may also be given personally or by telephone or by telegram sent to his
address as it appears on the records of the Corporation.

         Section 2.  Waiver.  Whenever  any notice is required to be given under
the provisions of any law, the Certificate of Incorporation,  or these Bylaws, a
written  waiver thereof  signed by the person  entitled to said notice,  whether
before or after the time stated  therein,  shall be deemed to be  equivalent  to
such notice. In addition,  any stockholder who attends a meeting of stockholders
in person or is represented at such meeting by proxy,  without protesting at the
commencement  of the meeting the lack of notice  thereof to him, or any director
who  attends  a meeting  of the Board of  Directors  without  protesting  at the
commencement of the meeting of the lack of notice,  shall be conclusively deemed
to have waived notice of such meeting.


Article VI.       Officers.

         Section 1.  Designations.  The  officers  of the  Corporation  shall be
chosen by the Board of  Directors.  The Board of Directors may choose a Chairman
of the Board, a President,  a Vice President or Vice Presidents,  a Secretary, a
Treasurer,  one or more Assistant Secretaries and/or Assistant  Treasurers,  and
other  offices  and agents  that it shall deem  necessary  or  appropriate.  All
officers of the  Corporation  shall  exercise  the powers and perform the duties
that shall from time to time be determined by the Board of Directors. Any number
of  offices  may  be  held  by  the  same  person,  unless  the  Certificate  of
Incorporation or these Bylaws provide otherwise.

         Section 2. Term of, and  Removal  From,  Office.  At its first  regular
meeting after each annual meeting of stockholders,  the Board of Directors shall
choose a President, a Secretary,  and a Treasurer. It may also choose a Chairman
of the  Board,  a Vice  President  or Vice  Presidents,  one or  more  Assistant
Secretaries and/or Assistant  Treasurers,  and such other officers and agents as
it shall deem necessary or appropriate.  Each officer of the  Corporation  shall
hold office until his successor is chosen and


                                      -13-
<PAGE>

shall qualify. Any officer elected or appointed by the Board of Directors may be
removed,  with  or  without  cause,  at any  time by the  affirmative  vote of a
majority of the directors then in office.  Removal from office,  however,  shall
not prejudice the contract  rights,  if any, of the person removed.  Any vacancy
occurring  in any  office of the  Corporation  may be filled  for the  unexpired
portion of the term by the Board of Directors.

         Section  3.   Compensation.   The  salaries  of  all  officers  of  the
Corporation  shall be fixed from time to time by the Board of Directors,  and no
officer shall be prevented from receiving a salary because he is also a director
of the Corporation.

         Section 4. The  Chairman of the Board.  The  Chairman of the Board,  if
any, shall be an officer of the Corporation and, subject to the direction of the
Board of Directors,  shall perform such executive,  supervisory,  and management
functions and duties as may be assigned to him from time to time by the Board of
Directors.  He shall, if present,  preside at all meeting of stockholders and of
the Board of Directors.

         Section 5.   The President.

         (a)  The  President  shall  be  the  chief  executive  officer  of  the
Corporation and, subject to the direction of the Board of Directors,  shall have
general charge of the business,  affairs,  and property of the  Corporation  and
general  supervision  over its other officers and agents.  In general,  he shall
perform all duties  incident to the office of  President  and shall see that all
orders and resolutions of the Board of Directors are carried into effect.

         (b)  Unless  otherwise  prescribed  by  the  Board  of  Directors,  the
President shall have full power and authority to attend, act, and vote on behalf
of the Corporation at any meeting of the security holders of other  corporations
in which the Corporation may hold securities. At any such meeting, the President
shall  possess and may  exercise  any and all rights and powers  incident to the
ownership of such  securities  that the  Corporation  might have  possessed  and
exercised if it had been  present.  The Board of Directors may from time to time
confer like powers upon any other person or persons.

                                      -14-

<PAGE>

         Section 6. The Vice President.  The Vice  President,  if any, or in the
event there by more than one, the Vice Presidents in the order designated, or in
the absence of any  designation,  in the order of their election,  shall, in the
absence of the President or in the event of his  disability,  perform the duties
and  exercise  the  powers of the  President  and  shall  generally  assist  the
President  and perform  such other duties and have such other powers as may from
time to time be prescribed by the Board of Directors.

         Section 7. The  Secretary.  The Secretary  shall attend all meetings of
the  Board of  Directors  and the  stockholders  and  record  all  votes and the
proceedings  of the  meetings  in a book to be kept for that  purpose.  He shall
perform  like  duties  for the  Executive  Committee  or  other  committees,  if
required.  He shall  give,  or cause to be  given,  notice  of all  meetings  of
stockholders and special  meetings of the Board of Directors,  and shall perform
such  other  duties  as may  from  time to time be  prescribed  by the  Board of
Directors, the Chairman of the Board, or the President,  under whose supervision
he shall act. He shall have custody of the seal of the  Corporation,  and he, or
an  Assistant  Secretary,  shall have  authority  to affix it to any  instrument
requiring it, and, when so affixed, the seal may be attested by his signature or
by the  signature of the  Assistant  Secretary.  The Board of Directors may give
general  authority to any other officer to affix the seal of the Corporation and
to attest the affixing thereof by his signature.

         Section 8. The Assistant Secretary. The Assistant Secretary, if any, or
in the event  there be more than one,  the  Assistant  Secretaries  in the order
designated,  or in  the  absence  of any  designation,  in the  order  of  their
election,  shall,  in the  absence  of the  Secretary  or in  the  event  of his
disability,  perform the duties and  exercise  the powers of the  Secretary  and
shall  perform  such other duties and have such other powers as may from time to
time be prescribed by the Board of Directors.

         Section 9. The  Treasurer.  The  Treasurer  shall  have  custody of the
corporate funds and other valuable effects, including securities, and shall keep
full and accurate  accounts of receipts and  disbursements in books belonging to
the Corporation  and shall deposit all moneys and other valuable  effects in the
name and to the credit of the Corporation in such  depositories as may from time
to time be designated by the Board of Directors.  He


                                      -15-
<PAGE>

shall  disburse  the funds of the  Corporation  in accord with the orders of the
Board of Directors,  taking proper  vouchers for such  disbursements,  and shall
render to the  Chairman of the Board,  if any, the  President,  and the Board of
Directors,  whenever they may require it or at regular meetings of the Board, an
account of all his  transactions as Treasurer and of the financial  condition of
the Corporation.

         Section 10. The Assistant Treasurer.  The Assistant Treasurer,  if any,
or in the event there shall be more than one, the  Assistant  Treasurers  in the
order  designed,  or in the  absence of any  designation,  in the order of their
election,  shall,  in the  absence  of the  Treasurer  or in  the  event  of his
disability,  perform  such other  duties and have such other  powers as may from
time to time be prescribed in the Board of Directors.


Article VII.  Indemnification.

         Reference is made to Section 145 and any other  relevant  provisions of
the General  Corporation Law of the State of Delaware.  Particular  reference is
made to the  class of  persons,  hereinafter  called  "Indemnitees",  who may be
indemnified by a Delaware corporation pursuant to the provisions of such Section
145, namely,  any person,  or the heirs,  executors,  or  administrators of such
person,  who  was or is a party  or is  threatened  to be  made a  party  to any
threatened,  pending or completed  action,  suit, or proceeding,  whether civil,
criminal,  administrative,  or  investigative,  by  reason of the fact that such
person is or was a director,  officer, employee, or agent of such corporation or
is or was serving at the  request of such  corporation  as a director,  officer,
employee,  or agent of such  corporation  or is or was serving at the request of
such  corporation  as  a  director,  officer,  employee,  or  agent  of  another
corporation,  partnership,  joint  venture,  trust,  or  other  enterprise.  The
Corporation  shall, and is hereby  obligated to, indemnify the Indemnitees,  and
each of them, in each and every  situation where the Corporation is obligated to
make such indemnification  pursuant to the aforesaid statutory  provisions.  The
Corporation shall indemnify the Indemnitees, and each of them, in each and every
situation where, under the aforesaid  statutory  provisions,  the Corporation is
not  obligated,  but is  nevertheless  permitted  or  empowered,  to  make  such

                                      -16-

<PAGE>

indemnification,  it being understood that,  before making such  indemnification
with respect to any situation  covered under this sentence,  (i) the Corporation
shall  promptly make or cause to be made,  by any of the methods  referred to in
Subsection  (d)  of  such  Section  145,  a  determination  as to  whether  each
Indemnitee acted in good faith and in a manner he reasonably  believed to be in,
or not opposed to, the best  interests of the  Corporation,  and, in the case of
any criminal action or proceeding,  had no reasonable  cause to believe that his
conduct was unlawful, and (ii) that no such indemnification shall be made unless
it is  determined  that such  Indemnitee  acted in good faith and in a manner he
reasonably  believed  to be in, or not  opposed  to, the best  interests  of the
Corporation,  and,  in the case of any  criminal  action or  proceeding,  had no
reasonable cause to believe that his conduct was unlawful.


Article VIII.     Affiliated Transactions.

         Section  1.  Affiliated  Transactions.  All  transactions  between  the
Corporation  and  one or more of its  directors  or  officers,  or  between  the
Corporation  and  any  other  corporation,  partnership,  association  or  other
organization  in which one or more of its directors or officers have a financial
interest, or between the Corporation and any other person or entity controlling,
controlled by or under common control with, the Corporation, must be approved in
advance  by a  majority  of  the  Board  of  Directors,  including  all  of  the
independent and disinterested  members of the Board of Directors or, if required
by law, a majority of disinterested  stockholders,  and must be on terms no less
favorable to the Corporation than could be obtained in arm's length transactions
from unaffiliated third parties.


Article IX.       Stock Certificates.

         Section 1.   Form and Signatures.

         (a) Every  holder of stock of the  Corporation  shall be  entitled to a
certificate stating the number and class, and series, if any, of shares owned by
him,  signed by the  Chairman  of the Board,  if any, or the  President  and the
Treasurer or an Assistant Treasurer,  or the Secretary or an Assistant Secretary
of the Corporation,  and bearing the seal of the Corporation. The signatures and
the  seal  may be  facsimiles.  A  certificate  may be

                                      -17-

<PAGE>

signed,  manually or by facsimile,  by a transfer agent or registrar  other than
the  Corporation or its employee.  In case any officer who has signed,  or whose
facsimile  signature was placed on, a  certificate  shall have ceased to be such
officer before the certificate is issued,  it may  nevertheless be issued by the
Corporation  with the same effect as if he were such  officer at the date of its
issue.

         (b) All stock  certificates  representing  shares of capital stock that
are  subject to  restrictions  on  transfer  or to other  restrictions  may have
imprinted  thereon  any  notation  to that  effect  determined  by the  Board of
Directors.

         Section 2. Registration of Transfer.  Upon surrender to the Corporation
or any  transfer  agent of the  Corporation  of a  certificate  for shares  duly
endorsed  or  accompanied  by proper  evidence  of  succession,  assignment,  or
authority to transfer,  the  Corporation or its transfer agent shall issue a new
certificate to the person  entitled  thereto,  cancel the old  certificate,  and
record the transaction upon the books of the Corporation.

         Section 3.  Registered Stockholders.

         (a) Except as  otherwise  provided  by law,  the  Corporation  shall be
entitled to recognize the  exclusive  right of a person who is registered on its
books as the owner of shares of its capital stock to receive  dividends or other
distributions and to vote or consent as such owner, and to hold liable for calls
and assessments any person who is registered on its books as the owner of shares
of its  capital  stock.  The  Corporation  shall not be bound to  recognize  any
equitable  or legal  claim to, or  interest  in,  such shares on the part of any
other person.

         (b) If a stockholder  desires that notices  and/or  dividends  shall be
sent to a name or address other than the name or address  appearing on the stock
ledger  maintained by the  Corporation,  or its transfer agent or registrar,  if
any,  the  stockholder  shall  have the duty to notify the  Corporation,  or its
transfer  agent or  registrar,  if any, in writing of his desire and specify the
alternate name or address to be used.

         Section 4. Record Date. In order that the Corporation may determine the
stockholders of record who are entitled to receive

                                      -18-

<PAGE>

notice of, or to vote at, any meeting of stockholders or any adjournment thereof
or to express  consent to  corporate  action in  writing  without a meeting,  to
receive  payment of any  dividend  or other  distribution  or  allotment  of any
rights,  or to  exercise  any rights in respect of any  change,  conversion,  or
exchange  of  stock  or for the  purpose  of any  lawful  action,  the  Board of
Directors  may,  in  advance,  fix a date  as  the  record  date  for  any  such
determination.  Such date  shall  not be more than  sixty nor less than ten days
before the date of such  meeting,  nor more than sixty days prior to the date of
any other action.  A determination  of stockholders of record entitled to notice
of, or to vote at, a meeting of  stockholders  shall apply to any adjournment of
the meeting taken pursuant to Section 8 of Article II; provided,  however,  that
the Board of Directors may fix a new record date for the adjourned meeting.

         Section  5.  Lost,  Stolen,  or  Destroyed  Certificates.  The Board of
Directors may direct that a new certificate be issued to replace any certificate
theretofore  issued by the  Corporation  that,  it is  claimed,  has been  lost,
stolen, or destroyed, upon the making of an affidavit of that fact by the person
claiming the certificate to be lost, stolen, or destroyed.  When authorizing the
issue of a new certificate, the Board of Directors may, in its discretion and as
a condition  precedent to the issuance  thereof,  require the owner of the lost,
stolen, or destroyed certificate, or his legal representative,  to advertise the
same in such manner as it shall require,  and/or to give the  Corporation a bond
in such sum,  or other  security  in such form,  as it may  direct as  indemnity
against any claims that may be made against the Corporation  with respect to the
certificate claimed to have been lost, stolen, or destroyed.


Article X.  General Provisions.

         Section  1.  Dividends.  Subject  to  the  provisions  of law  and  the
Certificate of  Incorporation,  dividends upon the outstanding  capital stock of
the  Corporation  may be  declared by the Board of  Directors  at any regular or
special  meeting,  and may be paid in cash,  in  property,  or in  shares of the
Corporation's capital stock.

         Section  2.  Reserves.  The Board of Directors  shall have full  power,
subject to the provisions of law and the Certificate of

                                      -19-

<PAGE>

Incorporation,  to determine  whether any,  and, if so, what part,  of the funds
legally  available  for the payment of dividends  shall be declared as dividends
and paid to the stockholders of the Corporation.  The Board of Directors, in its
sole discretion,  may fix a sum that may be set aside or reserved over and above
the paid-in capital of the Corporation as a reserve for any proper purpose,  and
may, from time to time, increase, diminish, or vary such amount.

         Section 3. Fiscal Year. Except as from time to time otherwise  provided
by the Board of  Directors,  the  fiscal  year of the  Corporation  shall end on
December 31 in each year.

         Section 4. Seal. The corporate  seal shall have  inscribed  thereon the
name of the Corporation, the year of its incorporation, and the words "Corporate
Seal" and "Delaware".


Article XI        Amendments.

         The Board of  Directors  shall have the power to alter and repeal these
Bylaws and to adopt new Bylaws by an affirmative vote of a majority of the whole
Board,  provided  that notice of the proposal to alter or repeal these Bylaws or
to adopt new Bylaws  must be  included in the notice of the meeting of the Board
of Directors at which such action takes place.




                                      -20-



                                     AMENDED
                     CERTIFICATE OF THE DESIGNATIONS, POWERS
                             PREFERENCES AND RIGHTS
                                     OF THE
                      SERIES B CONVERTIBLE PREFERRED STOCK
                           ($.01 PAR VALUE PER SHARE)

                                       OF

                             DELICIOUS BRANDS, INC.
                             A DELAWARE CORPORATION

                              ---------------------

                         PURSUANT TO SECTION 151 OF THE
                GENERAL CORPORATION LAW OF THE STATE OF DELAWARE

                              ---------------------

         DELICIOUS BRANDS, INC., a corporation  organized and existing under the
General Corporation Law of the State of Delaware (the "Company"),

         DOES HEREBY  CERTIFY  that,  pursuant to authority  conferred  upon the
Board  of  Directors  of  the  Company  (the  "Board")  by  the  Certificate  of
Incorporation of , and pursuant to the provisions of Section 151 of the Delaware
General  Corporation Law, that the Board adopted a resolution  providing for the
amendment to and  restatement of the  certificate of the  designations,  powers,
preferences  and rights,  of the Series B  Convertible  Preferred  Stock,  which
resolution is as follows:

                  RESOLVED,  that the Amended  Certificate of the  Designations,
         Powers,  Preferences  and Rights of the Series B Convertible  Preferred
         Stock  ("Certificate of  Designation") be and is hereby  authorized and
         approved,  which  Certificate  of  Designation  shall be filed with the
         Delaware Secretary of State in the form as follows:

                  1.  Designations  and Amount.  Thirty Five  Thousand  (35,000)
shares of the Preferred  Stock of the Company,  $.01 par value per share,  shall
constitute  a class of  Preferred  Stock  designated  as  "Series B  Convertible
Preferred Stock" (the "Series B Convertible Stock").  After the initial issuance
of  shares of  Series B  Convertible  Stock,  no  additional  shares of Series B
Convertible  Stock may be issued by the  Company  except as  provided in Section
4(c) hereof.

                  2. Rank.  Except as specifically  provided below, the Series B
Convertible Stock shall,  with respect to dividend rights,  rights on redemption
and rights on liquidation,  winding up and dissolution, rank pari passu with all
classes of Common Stock,  $.01 par value per share,  of the Company (the "Common
Stock").


<PAGE>

         3.  Dividends.  Holders of the Series B Convertible  Stock shall not be
entitled to receive  dividends  except in the event the Company  shall declare a
distribution,  whether in cash, in kind or otherwise, with respect to the Common
Stock,  and then,  in each such case,  the  holders of the Series B  Convertible
Stock  shall be  entitled  to a  proportionate  share  of any such  distribution
(whether made in cash,  securities  of the Company  (other than shares of Common
Stock) or other assets) as though the holders of the Series B Convertible  Stock
were the holders of the number of shares of Common Stock into which their shares
of Series B Convertible  Stock are  convertible  as of the record date fixed for
the  determination  of the  holders of Common  Stock  entitled  to receive  such
distribution.

         4.       Voting Rights.

                  (a) Each share of Series B Convertible Stock shall entitle the
holder  thereof to such  number of votes as shall  equal the number of whole and
fractional shares of Common Stock into which such shares of Series B Convertible
Stock is convertible pursuant to Section 5 hereof.  Except as otherwise required
by law, the holders of Series B  Convertible  Stock shall be entitled to vote on
all matters as to which  holders of Common  Stock of any class shall be entitled
to vote,  in the same manner and with the same effect as such  holders of Common
Stock,  voting  together  with the  holders of the  Common  Stock (or such class
thereof) as one class.

                  (b) So long as the  initial  holder of record of the  Series B
Convertible Stock or an affiliate of such holder, beneficially owns at least 11%
of the Common Stock  (determined in accordance with the provisions of Rule 13d-3
under the  Securities  Exchange Act of 1934, as amended),  then the holders of a
majority of the outstanding  shares of Series B Convertible Stock shall have, in
addition to the voting  rights set forth  above,  the  exclusive  right,  voting
separately as a single class, to: (i) elect one (1) director of the Company,  as
well as to elect a replacement  for any such director in the event that any such
director  resigns,  dies or  otherwise  must be replaced  (any such person being
referred to herein as the  "Approved  Director");  and (ii) upon the filing of a
petition  under any federal or state  bankruptcy  laws by or with respect to the
Company,  the exclusive right,  voting separately as a single class, to elect up
to that number of  directors  that would equal  one-half  (1/2) of the number of
directors  that then  constitute  the  whole  board of  directors,  plus one (1)
member,  of the Board  (including  the  directors  previously  appointed by such
holders  pursuant to this subsection (b)) (for which purpose,  immediately  upon
the filing of a petition under any federal or state  bankruptcy  laws by or with
respect to the Company,  the number of directors  constituting  the Board shall,
automatically  and without  any  further  action on the part of the Board or the
stockholders  of the  Company,  be  increased to such number as shall permit the
majority of the holders of the Series B Convertible  Stock to so elect  one-half
(1/2) of the  number of  directors  that  then  constitute  the  whole  board of
directors,  plus one (1) member, of the Board). Any vacancy in the office of any
director  elected or otherwise  entitled to be filled by the holders of Series B
Convertible   Stock  pursuant  to  this  subsection  (b)   (including,   without
limitation,  vacancies  created  upon the  increase  in the size of the Board as
provided by clause (ii) above) shall be filled only by the holders of a majority
of the  outstanding  shares of  Series B  Convertible  Stock  voting as a single
class. Pending any such action by the holders of Series B Convertible Stock, any
vacancy  in the office of any such  director  shall not be filled by the vote of
the  remaining  directors.  The one director  elected by the holders of Series B
Preferred Stock pursuant to this Section 4 shall have the right (but not the


                                       -2-

<PAGE>

obligation) to be appointed to each of the  committees of the Board,  including,
without  limitation,  any executive  committee and  nominating  committee of the
Board,  unless such director  would cause such committee to not be in compliance
with such committee's applicable director qualification requirements.

                  (c) The Company  shall not take any of the  following  actions
without the approval by the affirmative vote of the holders of a majority of the
then  outstanding  shares of Series B  Convertible  Stock,  voting as a separate
class:

                           (i)  amend,  alter or  repeal  any  provision  of the
Certificate  of  Incorporation  or the  Bylaws  so as to  adversely  affect  the
relative powers,  preferences,  rights,  privileges or limitations  provided for
herein  for the  benefit of any  shares of Series B  Convertible  Stock so as to
adversely affect the rights of the holders of Series B Convertible Stock;

                           (ii) increase the authorized  number of shares of, or
issue, Series B Convertible Stock;

                           (iii)  effect  any  reclassification  of the Series B
Convertible Stock;

                           (iv)  increase  the number of  directors to more than
nine (9), except as provided by Section 4(b)(ii) above;

                           (v) designate any  additional  class of capital stock
which  grants to the  holders  thereof  the right to elect a  separate  class of
directors of the Company; or

                           (vi) amend the by-laws of the Company with respect to
any  provision  relating  to the  establishment  and  powers  of the  nominating
committee (the "Nominating  Committee") of the Board pursuant to which the Board
nominates persons to stand for election to the Board.

Subject  to these  limitations,  additional  classes of  preferred  stock may be
designated  and  issued  from  time  to time in one or  more  series  with  such
designations,  voting  powers,  or other  preferences  and  relative  rights  or
qualifications as are determined by the Board.

                  (d)  The   director   elected  by  the  holders  of  Series  B
Convertible  Stock pursuant to this Section 4 shall have one vote on all matters
decided by the Board, provided that the Company may not, without the affirmative
vote or consent of the director  elected by the holders of Series B  Convertible
Stock,  file a voluntary  petition or consent to the filing of a petition  under
any federal or state bankruptcy laws.

                  (e) Without limiting anything contained in Section 4(b) above,
the Approved Director shall have the right to serve on the Nominating Committee.
As a member of such Nominating  Committee,  the Approved Director shall have the
right to himself  nominate  the person to stand for election to the Board as the
director to be elected by the holders of the Series B Convertible  Stock, and to
vote on the nominations of the other persons nominated by the


                                       -3-

<PAGE>
Nominating Committee to stand for election to the Board (the "Other Directors").
The provisions of the Company's  By-Laws  establishing the Nominating  Committee
shall provide that: (A) all nominations of the Other Directors to be made by the
Board and/or the Company shall be approved by at least a majority of the members
of the  Nominating  Committee;  (B) in order  for the  nominations  of the Other
Directors to be approved by the  Nominating  Committee,  the  nominations  of at
least two (2) of the Other  Directors  shall have been  approved by the Approved
Director or, in the event that the holders of the Series B Convertible Stock are
no  longer  entitled  to elect  an  Approved  Director  in  accordance  with the
provisions  of Section  4(b)  hereof,  by the  Alternate  Approved  Director (as
defined  below) (such two approved Other  Directors  being referred to herein as
the "Designated  Directors");  and (C) at such time as the Designated  Directors
are designated in accordance with clause (B) above, the Approved Director or the
then serving Alternate  Approved  Director,  as the case may be, shall designate
one of the  Designated  Directors as the person who shall be entitled to approve
of future  nominations  of Designated  Directors in  accordance  with clause (B)
above under circumstances in which the holders of the Series B Convertible Stock
are no longer  entitled to elect an Approved  Director  in  accordance  with the
provisions of Section 4(b) hereof (such  Designated  Director  being referred to
herein as the "Alternate  Approved  Director"),  it being understood that a then
serving  Alternate  Approved Director shall be permitted to designate himself to
serve as the Alternate Approved Director in a succeeding period, so long as such
person continues to be one of the Designated Directors.

         5.       Conversion of Series B Convertible Stock.

                  (a) General.  Each holder of Series B Convertible  Stock shall
have the right, at such holder's  option,  at any time or from time to time from
and after the day immediately  following the date the Series B Convertible Stock
is first  issued,  to  convert  each  share of Series B  Convertible  Stock into
fully-paid and  non-assessable  shares of Common Stock.  The number of shares of
Common Stock to which a holder of Series B  Convertible  Stock shall be entitled
to receive upon  conversion at any  particular  time shall be the sum of (x) the
product  obtained by multiplying the Conversion Rate  (determined as provided in
Section  5(b)) by the  number  of shares of  Series B  Convertible  Stock  being
converted at such time, plus (y) the product  obtained by multiplying the Excess
Value (determined as provided in Section 6(a)) by the number of shares of Series
B Convertible Stock being converted at such time.

                  (b) Conversion Rate. The conversion rate in effect at any time
for the Series B  Convertible  Stock shall be the quotient  obtained by dividing
the number five (5) by the Conversion  Value,  calculated as provided in Section
5(c) (the "Conversion Rate").

                  (c) Conversion Value. The Conversion Value in effect from time
to time,  shall  initially be the number one (1) and shall be adjusted from time
to time as set forth and in  accordance  with  Section  5(d) with respect to the
Series B Convertible Stock (the "Conversion Value").

                  (d) Adjustments to Conversion Value.

                           (i)  Upon  Dilutive  Issuances  of  Common  Stock  or
Convertible Securities.  If the Company shall issue or sell shares of its Common
Stock or Common Stock Equivalents (as


                                       -4-

<PAGE>

hereafter  defined) without  consideration or at a price per share less than the
greater of: (x) the then  current  Fair Market Value (as defined in Section 5(h)
hereof) of such securities so issued or sold; or (y) $8.00,  then the Conversion
Value, except as hereinafter provided,  shall be reduced so as to be equal to an
amount determined by multiplying the Conversion Value by a fraction:

                                (A) the  numerator  of  which  shall  be (1) the
number of shares of Common Stock  outstanding  immediately prior to the issuance
of  such  additional   shares  of  Common  Stock  or  Common  Stock  Equivalents
(calculated  on a  fully-diluted  basis assuming the conversion of all presently
exercisable options, warrants, purchase rights or convertible securities),  plus
(2) the number of shares of Common Stock or Common Stock  Equivalents  which the
aggregate consideration, if any, received by the Company for the total number of
such  additional  shares of Common Stock or Common Stock  Equivalents  so issued
would purchase at the greater of: (x) the then current Fair Market Value of such
securities so issued or sold; or (y) $8.00, and

                                (B) the  denominator  of which  shall be (1) the
number of shares of Common Stock  outstanding  immediately prior to the issuance
of  such  additional   shares  of  Common  Stock  or  Common  Stock  Equivalents
(calculated on a fully-diluted  basis assuming the exercise or conversion of all
presently  exercisable  options,   warrants,   purchase  rights  or  convertible
securities),  plus (2) the number of such  additional  shares of Common Stock or
Common Stock Equivalents so issued.

                           (ii) Upon Dilutive Issuances of Warrants, Options and
Purchase Rights to Common Stock or Convertible  Securities.  For the purposes of
this Section 5, the issuance of any warrants, options,  subscription or purchase
rights with respect to shares of Common Stock and the issuance of any securities
convertible  into or exchangeable for shares of Common Stock, or the issuance of
any warrants,  options,  subscriptions  or purchase  rights with respect to such
convertible   or   exchangeable   securities   (collectively,    "Common   Stock
Equivalents"),  shall be deemed an  issuance  of Common  Stock  with  respect to
adjustments  in the  Conversion  Value of the Series B Convertible  Stock if the
Consideration Per Share (as hereinafter determined) which may be received by the
Company  for such  Common  Stock shall be less than the greater of: (x) the then
current Fair Market Value of such  securities  so issued or sold;  or (y) $8.00.
Any  obligation,  agreement or undertaking to issue Common Stock  Equivalents at
any time in the  future  shall be  deemed  to be an  issuance  of  Common  Stock
Equivalents  at the time such  obligation,  agreement or  undertaking is made or
arises. No adjustment of the Conversion Value shall be made under this Section 5
upon the issuance of any shares of Common Stock which are issued pursuant to the
exercise,  conversion  or  exchange  of  any  Common  Stock  Equivalents  if any
adjustment  shall previously have been made upon the issuance of any such Common
Stock Equivalents as above provided.

                           (iii)  Adjustments for  Cancellation or Expiration of
Common Stock Equivalents.  Should the Consideration Per Share of any such Common
Stock  Equivalents be decreased from time to time, then, upon the  effectiveness
of each such  change,  the  Conversion  Value will be that which would have been
obtained  (A) had the  adjustments  made upon the  issuance of such Common Stock
Equivalents been made upon the basis of the decreased Consideration Per Share of
such securities,  and (B) had the adjustments made to the Conversion Value since
the  date of  issuance  of  such  Common  Stock  Equivalents  been  made to such
Conversion Value as adjusted


                                      -5-

<PAGE>

pursuant to clause (A) above. Any adjustment of the Conversion Value pursuant to
this paragraph which relates to any Common Stock  Equivalent shall be eliminated
if, as, and when such Common  Stock  Equivalent  expires or is canceled  without
being  exercised,  or is  repurchased  by the Company at a price per share at or
less than the original  purchase  price,  so that the  Conversion  Value for the
Series B Convertible  Stock  effective  immediately  upon such  cancellation  or
expiration shall be equal to the Conversion Value that would have been in effect
had the expired or canceled Common Stock Equivalent not been issued.

                           (iv)   Consideration   Per  Share.  For  purposes  of
Sections 5 and 6 hereof,  the "Consideration Per Share" which may be received by
the Company shall be determined as follows:

                                (A) The "Consideration Per Share" shall mean the
amount  equal to the total  amount of  consideration,  if any,  received  by the
Company  for the  issuance of such Common  Stock  Equivalents,  plus the minimum
amount of  consideration,  if any,  payable to the  Company  upon  exercise,  or
conversion or exchange  thereof,  divided by the  aggregate  number of shares of
Common  Stock that would be issued if all such  Common  Stock  Equivalents  were
exercised, exchanged or converted.

                                (B) The  "Consideration  Per Share" which may be
received by the Company  shall be  determined in each instance as of the date of
issuance of Common  Stock  Equivalents  without  giving  effect to any  possible
future upward price adjustments or rate adjustments which may be applicable with
respect to such Common Stock Equivalents.

                           (v)  Consideration  Other than Cash. If a part or all
of the consideration  received by the Company in connection with the issuance of
shares of the Common Stock or the issuance of any of the securities described in
this Section 5 or in Section 6 hereof consists of property other than cash, such
consideration  shall be  deemed  to have a fair  market  value as is  reasonably
determined in good faith by the Board.

         In the  event  of any  dispute  between  the  holders  of the  Series B
Convertible  Stock and the Company  regarding the  determination  of fair market
value of any securities or property,  at the written request of the holders of a
majority of the outstanding  shares of Series B Convertible  Stock,  the Company
shall engage a consulting  firm or an investment  banking firm,  selected by the
Board and  approved by such holders of a majority of the  outstanding  shares of
Series B  Convertible  Stock,  to prepare an  independent  appraisal of the fair
market value of such securities or property. The determination of such appraiser
shall be final and binding for all  purposes.  The expenses of any  appraisal by
such consulting or investment banking firm shall be borne by the Company.

                           (vi)   Exceptions   to   Anti-dilution   Adjustments;
Reserved  Employee Shares.  Sections 5(d)(i) through (d)(vi) and 6(d)(i) through
6(d)(iv) shall not apply under any of the  circumstances  which would constitute
an Extraordinary Common Stock Event (as defined below). Notwithstanding anything
herein to the contrary,  such  sections  shall not apply with respect to (i) the
conversion  of the Series A Preferred  Stock and (ii) the issuance or sale of up
to 1,277,730  shares of Common Stock issued or issuable  pursuant to options and
warrants outstanding as of the date hereof and at the exercise price for such as
of the date hereof. The foregoing numbers shall be subject to


                                       -6-

<PAGE>

adjustment  in the event of any stock  dividend,  stock  split,  reorganization,
recapitalization, or other similar event.

                           (vii) Upon Extraordinary Common Stock Event. Upon the
happening of an Extraordinary  Common Stock Event, the Conversion Value (and all
other conversion values set forth in Section 5 above) shall, simultaneously with
the  happening  of  such  Extraordinary  Common  Stock  Event,  be  adjusted  by
multiplying the Conversion Value by a fraction,  the numerator of which shall be
the  number  of shares of Common  Stock  outstanding  immediately  prior to such
Extraordinary  Common  Stock  Event and the  denominator  of which  shall be the
number  of  shares  of  Common   Stock   outstanding   immediately   after  such
Extraordinary  Common Stock Event,  and the product so obtained shall thereafter
be the  Conversion  Value  and the  Conversion  Value as so  adjusted,  shall be
readjusted in the same manner upon the happening of any successive Extraordinary
Common Stock Event or Events.

         An  "Extraordinary  Common  Stock  Event"  shall  mean (A) the issue of
additional  shares  of  Common  Stock as a  dividend  or other  distribution  on
outstanding  shares of Common Stock, (B) a subdivision of outstanding  shares of
Common  Stock  into a  greater  number  of  shares  of  Common  Stock,  or (C) a
combination or reverse stock split of outstanding  shares of Common Stock into a
smaller  number  of  shares  of  Common  Stock,  or  any   recapitalization   or
reorganization.

                  (e) Capital Reorganization or Reclassification.  If the Common
Stock  issuable upon the  conversion of the Series B Convertible  Stock shall be
changed into the same or  different  number of shares of any class or classes of
capital   stock,   whether   by   capital   reorganization,    recapitalization,
reclassification or otherwise (other than a subdivision or combination of shares
or stock  dividend  provided for elsewhere in this Section 5, or the sale of all
or  substantially  all of the  Company's  capital  stock or  assets to any other
person),  then and in each  such  event  the  holder  of each  share of Series B
Convertible Stock shall have the right thereafter to convert such share into the
kind and amount of shares of capital  stock and other  securities  and  property
receivable upon such reorganization, recapitalization, reclassification or other
change by the  holders of the  number of shares of Common  Stock into which such
shares of Series B Convertible Stock might have been converted immediately prior
to  such  reorganization,  recapitalization,  reclassification  or  change,  all
subject to further adjustment as provided herein.

                  (f) Certificate as to Adjustments;  Notice by Company. In each
case of an adjustment or  readjustment  of the Conversion Rate and/or the Excess
Value Conversion Rate (as hereinafter defined),  the Company at its expense will
furnish  each record  holder of Series B  Convertible  Stock,  at such  holder's
registered  address  as shall  appear on the stock  records  of the  Company,  a
certificate prepared by the Treasurer or Chief Financial Officer of the Company,
showing such  adjustment or  readjustment,  and stating in detail the facts upon
which such adjustment or readjustment is based.

                  (g) Exercise of Conversion Right.  Before any holder of Series
B Convertible  Stock shall be entitled to convert the same into shares of Common
Stock,  such holder shall surrender the  certificate or  certificates  therefor,
duly  endorsed,  at the office of the Company or of any  transfer  agent for the
Series B Convertible Stock, and shall give written notice to the Company at its


                                       -7-

<PAGE>

principal  executive office, of the election to convert the same and shall state
therein the name or names in which the certificate or certificates for shares of
Common Stock are to be issued. The Company shall, as soon as practicable (but in
no event more than five (5) Business  Days)  thereafter,  execute and deliver or
cause to be  executed  and  delivered  at such office to such holder of Series B
Convertible  Stock, or to the nominee or nominees of such holder,  a certificate
or  certificates  for the number of shares of Common  Stock to which such holder
shall be entitled as  aforesaid.  Such  conversion  shall be deemed to have been
made immediately prior to the close of business on the date of such surrender of
the  shares of Series B  Convertible  Stock to be  converted,  and the person or
persons  entitled  to receive  the  shares of Common  Stock  issuable  upon such
conversion  shall be treated for all purposes as the record holder or holders of
such shares of Common Stock as of such date.

                  (h) Cash in Lieu of Fractional  Shares.  No fractional  shares
shall be issued  upon the  conversion  of any  share or  shares of the  Series B
Convertible  Stock.  In lieu of any fractional  shares to which the holder would
otherwise be entitled,  the Company  shall make a cash payment equal to the Fair
Market  Value (as  hereinafter  defined) of the Common  Stock as of two business
days prior to payment  multiplied  by such  fraction.  "Fair Market Value" shall
mean the closing price of the Common Stock on the national  securities  exchange
on which the Common Stock is listed (if the Common Stock is so listed) or on the
Nasdaq  National  Market or Small Cap Market (if the Common  Stock is  regularly
quoted on the Nasdaq National Market or Small Cap Market),  or, if not so listed
or regularly  quoted or if there is no such closing price,  the mean between the
closing bid and asked prices of the Common Stock in the over-the-counter  market
or on such  exchange or on Nasdaq,  or if such bid and asked prices shall not be
available, as reported by any nationally recognized quotation service, or if the
price  is not so  reported,  as  determined  in good  faith  by the  Board.  The
determination  as to whether or not any fractional  shares are issuable shall be
based upon the aggregate  number of shares of Series B  Convertible  Stock being
converted at any one time by any holder thereof, not upon each share of Series B
Convertible Stock being converted.

                  (i) Partial  Conversion.  In the event some but not all of the
shares of Series B Convertible Stock represented by a certificate(s) surrendered
by a holder are  converted,  the Company  shall execute and deliver to or on the
order  of  the  holder,  at  the  expense  of  the  Company,  a new  certificate
representing  the number of shares of Series B Convertible  Stock which were not
converted.

                  (j)  Reservation  of Common  Stock.  The Company  shall at all
times reserve and keep available out of its  authorized  but unissued  shares of
Common Stock,  solely for the purpose of effecting the  conversion of the shares
of the Series B Convertible  Stock, such number of its shares of Common Stock as
shall  from  time  to  time  be  sufficient  to  effect  the  conversion  of all
outstanding  shares of the Series B  Convertible  Stock;  and if at any time the
number of authorized but unissued shares of Common Stock shall not be sufficient
to  effect  the  conversion  of all  then  outstanding  shares  of the  Series B
Convertible  Stock,  in addition to such other remedies as shall be available to
the holder of such  Series B  Convertible  Stock,  the  Company  shall take such
corporate  action  as may,  in the  opinion  of its  counsel,  be  necessary  to
increase, and shall increase, its authorized but unissued shares of Common Stock
to such number of shares as shall be sufficient for such purposes.



                                       -8-

<PAGE>

                  (k) No Reissuance of Series B Convertible  Stock. In the event
any shares of Series B  Preferred  Stock  shall be  converted  pursuant  to this
Section 5 or otherwise  reacquired  by the  Company,  the shares so converted or
reacquired  shall be canceled.  The Certificate of  Incorporation of the Company
may be  appropriately  amended  from  time to time to effect  the  corresponding
reduction in the Company's authorized capital stock.

                  (l) In the event of any  taking by the  Company of a record of
the  holders  of any class of  securities  for the  purpose of  determining  the
holders thereof who are entitled to receive any dividend or other  distribution,
any right to subscribe for, purchase or otherwise acquire any shares of stock of
any class or any other  securities  or property,  or to receive any other right,
the Company shall mail to each holder of Series B Convertible Stock, at least 20
days prior to the date specified  therein, a notice specifying the date on which
any such record is to be taken for the purpose of such dividend, distribution or
right, and the amount and character of such dividend, distribution or right.

                  (m) The  Company  shall  pay all  documentary,  stamp or other
transactional  taxes  attributable  to the  issuance  or  delivery  of shares of
capital  stock  of the  Company  upon  conversion  of any  shares  of  Series  B
Convertible Stock; provided,  however, that the Company shall not be required to
pay any taxes  which may be payable in respect of any  transfer  involved in the
issuance  or delivery  of any  certificate  for such shares in a name other than
that of the  holder of the  shares of Series B  Convertible  Stock in respect of
which such shares are being issued.

                  (n)  All  shares  of  Common  Stock  which  may be  issued  in
connection  with the conversion  provisions set forth herein will, upon issuance
by the Company,  be validly issued,  fully paid and  nonassessable and free from
all taxes (except income taxes), liens or charges with respect thereto.

         6.       Excess Value.

                  (a) Excess Value.  "Excess  Value" shall be an amount equal to
the Aggregate Excess Value (as defined below) divided by the number of shares of
Series B Convertible  Stock  outstanding as of the date on which the calculation
pursuant to Section 5(a) above is being performed.

                  For purposes of this Section 6, the  "Aggregate  Excess Value"
shall be an amount equal to the amount, if any, by which: (1) the product of (x)
the number of shares of Common Stock (the "Mandatory Exercise Shares") which the
holder of the warrant dated April 12, 1999 (the  "Warrant") to purchase  700,000
shares of Common Stock,  issued by the Company to Little  Meadow Corp.  ("Little
Meadow"),  is  required  by the  Company  to  exercise  the  Warrant  into  (the
"Mandatory  Exercise")  pursuant to the letter  agreement by and between  Little
Meadow  and the  Company  dated  September  7, 1999,  and (y) the  Excess  Value
Conversion Rate (determined as provided in Section 6(b)); exceeds (2) the number
of Mandatory Exercise Shares.

                  (b) Excess Value  Conversion Rate. The excess value conversion
rate in effect at any time shall be the quotient obtained by dividing the number
one (1) by the Excess Conversion  Value,  calculated as provided in Section 6(c)
(the "Excess Value Conversion Rate").



                                       -9-

<PAGE>

                  (c) Excess  Conversion  Value. The Excess  Conversion Value in
effect  from time to time,  shall  initially  be the number one (1) and shall be
adjusted from time to time as set forth and in accordance with Section 6(d) with
respect to the Series B Convertible Stock (the "Excess Conversion Value").

                  (d) Adjustments to Excess  Conversion  Value.  For a period of
ten  years  commencing  on  the  date  of the  Mandatory  Exercise,  the  Excess
Conversion Value shall be subject to the following adjustments:

                           (i)  Upon  Dilutive  Issuances  of  Common  Stock  or
Convertible Securities.  If the Company shall issue or sell shares of its Common
Stock or Common Stock Equivalents without  consideration or at a price per share
less than the greater of: (x) the then  current Fair Market Value (as defined in
Section 5(h) hereof) of such  securities so issued or sold;  or (y) $8.00,  then
the Excess Conversion Value, except as hereinafter provided, shall be reduced so
as to be equal to an amount  determined  by  multiplying  the Excess  Conversion
Value by a fraction:

                                (A) the  numerator  of  which  shall  be (1) the
number of shares of Common Stock  outstanding  immediately prior to the issuance
of  such  additional   shares  of  Common  Stock  or  Common  Stock  Equivalents
(calculated  on a  fully-diluted  basis assuming the conversion of all presently
exercisable options, warrants, purchase rights or convertible securities),  plus
(2) the number of shares of Common Stock or Common Stock  Equivalents  which the
aggregate consideration, if any, received by the Company for the total number of
such  additional  shares of Common Stock or Common Stock  Equivalents  so issued
would purchase at the greater of: (x) the then current Fair Market Value of such
securities so issued or sold; or (y) $8.00, and

                                (B) the  denominator  of which  shall be (1) the
number of shares of Common Stock  outstanding  immediately prior to the issuance
of  such  additional   shares  of  Common  Stock  or  Common  Stock  Equivalents
(calculated on a fully-diluted  basis assuming the exercise or conversion of all
presently  exercisable  options,   warrants,   purchase  rights  or  convertible
securities),  plus (2) the number of such  additional  shares of Common Stock or
Common Stock Equivalents so issued.

                           (ii) Upon Dilutive Issuances of Warrants, Options and
Purchase Rights to Common Stock or Convertible  Securities.  For the purposes of
this Section 6, the issuance of any Common Stock Equivalents, shall be deemed an
issuance of Common Stock with respect to  adjustments  in the Excess  Conversion
Value of the  Series B  Convertible  Stock if the  Consideration  Per  Share (as
determined  in accordance  with the  provisions of Section 5 above) which may be
received by the Company for such Common Stock shall be less than the greater of:
(x) the then current Fair Market Value of such  securities so issued or sold; or
(y) $8.00.  Any  obligation,  agreement  or  undertaking  to issue  Common Stock
Equivalents  at any time in the  future  shall be  deemed to be an  issuance  of
Common Stock  Equivalents at the time such obligation,  agreement or undertaking
is made or arises.  No adjustment of the Excess  Conversion  Value shall be made
under this  Section 6 upon the  issuance of any shares of Common Stock which are
issued  pursuant to the  exercise,  conversion  or exchange of any Common  Stock
Equivalents if any adjustment shall


                                      -10-

<PAGE>

previously have been made upon the issuance of any such Common Stock Equivalents
as above provided.

                           (iii)  Adjustments for  Cancellation or Expiration of
Common Stock Equivalents.  Should the Consideration Per Share of any such Common
Stock  Equivalents be decreased from time to time, then, upon the  effectiveness
of each such change,  the Excess  Conversion Value will be that which would have
been  obtained  (A) had the  adjustments  made upon the  issuance of such Common
Stock  Equivalents been made upon the basis of the decreased  Consideration  Per
Share  of  such  securities,  and (B) had  the  adjustments  made to the  Excess
Conversion  Value since the date of issuance  of such Common  Stock  Equivalents
been made to such Excess  Conversion  Value as  adjusted  pursuant to clause (A)
above. Any adjustment of the Excess  Conversion Value pursuant to this paragraph
which relates to any Common Stock  Equivalent  shall be  eliminated  if, as, and
when  such  Common  Stock  Equivalent  expires  or  is  canceled  without  being
exercised, or is repurchased by the Company at a price per share at or less than
the original  purchase price, so that the Excess Conversion Value for the Series
B Convertible  Stock effective  immediately upon such cancellation or expiration
shall be equal to the Excess Conversion Value that would have been in effect had
the expired or canceled Common Stock Equivalent not been issued.

                           (iv) Upon Extraordinary  Common Stock Event. Upon the
happening of an Extraordinary  Common Stock Event,  the Excess  Conversion Value
(and  all  other  conversion  values  set  forth  in  Section  6  above)  shall,
simultaneously  with the happening of such Extraordinary  Common Stock Event, be
adjusted by multiplying the Excess Conversion Value by a fraction, the numerator
of which shall be the number of shares of Common Stock  outstanding  immediately
prior to such  Extraordinary  Common  Stock Event and the  denominator  of which
shall be the number of shares of Common Stock outstanding immediately after such
Extraordinary  Common Stock Event,  and the product so obtained shall thereafter
be the Excess  Conversion Value and the Excess  Conversion Value as so adjusted,
shall be  readjusted  in the same manner upon the  happening  of any  successive
Extraordinary Common Stock Event or Events.


         7.       Merger, Consolidation, Etc.

                  (a) If at any time or from time to time  there  shall be (i) a
merger, or consolidation of the Company with or into another  corporation,  (ii)
the sale of all or substantially all of the Company's capital stock or assets to
any other person, (iii) any other form of business combination or reorganization
in which the Company  shall not be the  continuing  or surviving  entity of such
business  combination or  reorganization,  or (iv) any  transaction or series of
transactions  by the  Company in which in excess of 50 percent of the  Company's
voting power is transferred (each, a  "Reorganization"),  then as a part of such
Reorganization,  provision  shall be made so that the  holders  of the  Series B
Convertible Stock shall thereafter be entitled to receive upon conversion of the
Series B Convertible Stock the same kind and amount of stock or other securities
or property  (including  cash) of the Company,  or of the successor  corporation
resulting  from  such  Reorganization,  to which  such  holder  would  have been
entitled if such holder had converted  its shares of Series B Convertible  Stock
immediately  prior to the  effective  time of such  Reorganization.  In any such
case,  appropriate adjustment shall be made in the application of the provisions
of Sections 5 and 6 to the end that the


                                      -11-

<PAGE>
provisions of such sections (including adjustment of the Conversion Value and/or
Excess  Conversion Value then in effect and the number of shares of Common Stock
or  other  securities  issuable  upon  conversion  of such  shares  of  Series B
Convertible  Stock) shall be applicable after that event in as nearly equivalent
a manner as may be practicable.

                  (b) The  provisions  of this  Section 7 are in addition to and
not in lieu of the provisions of Section 4 hereof.

         8.       No  Impairment  The  Company  will not,  by  amendment  of its
Certificate of  Incorporation or through any  reorganization,  recapitalization,
transfer  of  assets,  consolidation,  merger,  dissolution,  issue  or  sale of
securities or any other voluntary action,  avoid or seek to avoid the observance
or performance of any of the terms to be observed or performed  hereunder by the
Company,  but will at all times in good faith  assist in the carrying out of all
the provisions of this  Certificate of Designation and in the taking of all such
action as may be necessary  or  appropriate  in order to protect the  conversion
rights of the holders of the Series B Convertible Stock against impairment.




                                      -12-

<PAGE>


         IN WITNESS WHEREOF,  Delicious Brands, Inc. has caused this Certificate
of Designation to be executed this April 12, 1999.


                             DELICIOUS BRANDS, INC.



                             By:/s/ Tom Guinan
                                ------------------------------------------------
                                Name: Tom Guinan
                                Title: President and Chief Executive Officer


                             By: /s/ Jeffry W. Weiner
                                 -----------------------------------------------
                                Name: Jeffry W. Weiner
                                Title: Secretary


                                      -13-



                             DELICIOUS BRANDS, INC.

                     CERTIFICATE OF DESIGNATION, PREFERENCES
                     AND OTHER RIGHTS AND QUALIFICATIONS OF
                            SERIES C PREFERRED STOCK

         DELICIOUS BRANDS, INC., a corporation  organized and existing under the
General Corporation Law of the State of Delaware (the "Corporation"),

         DOES HEREBY CERTIFY:

         FIRST:  That,  pursuant  to  authority  conferred  upon  the  Board  of
Directors of the Corporation  (the "Board") by the Certificate of  Incorporation
of the  Corporation,  and  pursuant to the  provisions  of  Sections  151 of the
Delaware  General  Corporation  Law, there is hereby  created,  out of 1,000,000
shares of Preferred  Stock of the  Corporation,  authorized in Article FOURTH of
the  Certificate  of  Incorporation  (the  Preferred  Stock"),  a series  of the
Preferred Stock  consisting of 240,000  shares,  par value $.01 per share, to be
designated  "Series C  Convertible  Preferred  Stock," and to that end the Board
adopted a resolution  providing for the  designation,  preferences and relative,
participating, optional or other rights, and the qualifications, limitations and
restrictions,  of the Series C Convertible  Preferred Stock, which resolution is
as follows:

                  RESOLVED, that the Certificate of Designation, Preferences and
         Other  Rights  and  Qualifications  of the  Series  C  Preferred  Stock
         ("Certificate  of  Designation")  be  and  is  hereby   authorized  and
         approved,  which  Certificate  of  Designation  shall be filed with the
         Delaware Secretary of State in the form as follows:

                  1.  Designation  and Amount.  Two  Hundred and Forty  Thousand
(240,000) shares of the Preferred Stock of the  Corporation,  par value $.01 per
share,  shall  constitute a class of  Preferred  Stock  designated  as "Series C
Convertible Preferred Stock" (the "Series C Preferred Stock").


<PAGE>
                  2.       Dividends.

                  The  holders of shares of Series C  Preferred  Stock  shall be
entitled to receive dividends with respect thereto  ("Preferred  Dividends") if,
as and when declared by the Board of Directors of the Corporation  (the "Board")
out of assets of the  Corporation  legally  available for payment thereof at the
rate per share of twelve  percent (12%) per annum of the aggregate  Stated Value
(the  "Aggregate  Stated  Value") of the Series C Preferred  Stock.  The "Stated
Value" of each share of Series C Preferred Stock shall be $20.00. Such Preferred
Dividends  shall  accrue  semi-annually  at the  rate of Six  Percent  (6%)  per
six-month  period of the Aggregate Stated Value from the date of issuance or the
last Dividend Record Date (as hereinafter  defined) and be payable to holders of
record of Series C Preferred Stock on each Dividend Record Date (each May 15 and
November 15 being  hereinafter  called a "Dividend  Record Date" and each of the
six-month periods, or portions thereof,  ending on the last day of the preceding
month, respectively,  being hereinafter called a "Dividend Period") and shall be
paid in cash on each May 31 and November 30 only if, when and as declared by the
Board of Directors of the Corporation,  out of funds legally  available for that
purpose,  unless sooner declared by the Board of Directors.  Preferred Dividends
on shares of Series C Preferred Stock shall be cumulative  (whether or not there
shall be net profits or net assets of the Corporation  legally available for the
payment of such dividends),  so that if at any time the Preferred Dividends upon
the Series C Preferred  Stock to the end of the last completed  Dividend  Period
shall  not have been  paid or  declared  and a sum  sufficient  for the  payment
thereof set apart,  the amount of the  deficiency  in such  Preferred  Dividends
shall be fully paid (but  without  interest),  or  Preferred  Dividends  in such
amounts shall have been  declared on the shares of the Series C Preferred  Stock
and a sum sufficient for the payment  thereof shall have been set apart for such
payment, before any dividend shall be declared or paid or any other distribution
ordered  or made  upon any  class  of  stock  ranking  as to  dividends  or upon
liquidation  junior to the  Series C  Preferred  Stock  (other  than a  dividend
payable in such junior  stock) and before any sum or sums shall be set aside for
or applied to the  purchase  or  redemption  of any shares of any class of stock
ranking as to  dividends  or upon  liquidation  junior to the Series C Preferred
Stock (with  respect to rights to  dividends  and on  liquidation,  the Series C
Preferred Stock shall rank prior to the Common Stock (as hereinafter  defined)),
the Preferred  Dividends must be paid. All Preferred Dividends declared upon the
Series C Preferred Stock shall be declared pro rata per share. Holders of shares
of Series C Preferred  Stock shall not be entitled to any  Preferred  Dividends,
whether payable in cash, property or stock, in excess of the Preferred Dividends
at the rate set forth above. All payments due under this Section 2 to any holder
of shares of Series C Preferred Stock shall be made to the nearest cent.

                  3.       Rights on Liquidation

                  In the  event of any  voluntary  or  involuntary  liquidation,
dissolution or winding up of the  Corporation (a  "Liquidation"),  the assets of
the Corporation  available for  distribution to its  stockholders,  whether from
capital, surplus or earnings, shall be distributed as follows:

                                       -2-

<PAGE>

                           (i) The holders of Series C Preferred  Stock shall be
                  entitled  to  receive,   prior  and  in   preference   to  any
                  distribution to the holders of the Corporation's common stock,
                  par value $.01 per share (the  "Common  Stock"),  or any other
                  series  or  class  of   Preferred   Stock,   other   than  the
                  Corporation's  Series  A  Convertible   Preferred  Stock  (the
                  "Series A Preferred Stock"), whether now existing or hereafter
                  created,  and after  the  payment  in full of any  liquidation
                  preference of the Series A Preferred Stock, an amount equal to
                  (A)  $30.00  per  share for each  share of Series C  Preferred
                  Stock  then  outstanding  plus  (B)  an  amount  equal  to the
                  declared  and  unpaid  Preferred  Dividends  on the  Series  C
                  Preferred  Stock  to the  date of  Liquidation.  If,  upon the
                  occurrence of a  Liquidation,  the assets and funds  available
                  for  distribution  to the holders of Series C Preferred  Stock
                  are insufficient to permit the payment to such holders in full
                  the preferential amount referred to above, then the assets and
                  funds of the Corporation available for distribution to holders
                  of the Series C Preferred  Stock shall be distributed  ratably
                  among such holders in  proportion to the  preferential  amount
                  each such holder is otherwise entitled to receive.

                           (ii) After  distribution  of the amounts set forth in
                  Section   3(a)(i)   hereof,   the  remaining   assets  of  the
                  Corporation  available  for  distribution,   if  any,  to  the
                  stockholders  of the  Corporation  shall be distributed to the
                  holders of issued and outstanding  shares of the Corporation's
                  Series B  Convertible  Stock (the "Series B Preferred  Stock")
                  and the Common Stock in accordance  with the provisions of the
                  Certificate  of Designation  for the Series B Preferred  Stock
                  and the Corporation's Certificate of Incorporation.

                  4.       Voting Rights.

                  (a) So long as any shares of Series C Preferred  Stock  remain
outstanding, the holders of shares of Series C Preferred Stock shall be entitled
to such number of votes in respect of such shares of Series C Preferred Stock as
shall equal the largest  whole  number of shares of Common Stock into which such
shares of Series C Preferred  Stock are then  convertible  pursuant to Section 5
hereof.  Except as otherwise required by law or as provided in Section 4(b), the
holders of Series C Preferred  Stock shall be entitled to vote on all matters on
which holders of Common Stock shall be entitled to vote,  voting together as one
class in the same  manner  and with the same  effect as such  holders  of Common
Stock.

                  (b) The  holders of a majority  of the  outstanding  shares of
Series C Preferred Stock shall have the right,  voting separately as a class, to
approve  all matters  adversely  affecting  the rights,  value or ranking of the
Series C Preferred  Stock,  including any issuance by the Corporation  after the
date of initial issuance of the Series C Preferred Stock (the "Series C Issuance
Date") of any capital stock that is in any respect  senior to or pari passu with
the Series C Preferred Stock.


                                       -3-

<PAGE>

                  5.       Conversion of Series C Preferred Stock.

                  (a) The  holders of Series C  Preferred  Stock shall each have
the right, at such holder's option, at any time or from time to time, to convert
each  share of Series C  Preferred  Stock  into such  whole  number of shares of
Common Stock as is equal to the number of fully paid and  non-assessable  shares
of Common Stock which results from  multiplying the number of shares of Series C
Preferred  Stock to be  converted  by  $20.00  and  dividing  the  result by the
Conversion  Price per share for the  Series C  Preferred  Stock in effect at the
time of  conversion.  The  initial  Conversion  Price per share of the  Series C
Preferred  Stock shall be $2.00.  The holder of any shares of Series C Preferred
Stock  exercising  the  aforesaid  right to convert  such  shares into shares of
Common  Stock  shall be entitled to  receive,  in cash,  an amount  equal to all
declared and unpaid Preferred  Dividends with respect to such shares of Series C
Preferred Stock up to and including the respective conversion date of the Series
C Preferred Stock.  Notwithstanding anything herein to the contrary,  unless the
issuance  of  the  Series  C  Preferred  Stock  is  ratified  by a  vote  of the
shareholders  of the  Company,  the  Company is  delisted  from Nasdaq or Nasdaq
approval is not otherwise required,  the holders of the Series C Preferred Stock
may only  convert  up to such  number of shares of Series C  Preferred  Stock as
results in the issuance of an  aggregate  number of shares of Common Stock equal
to or less  than  19% of the  number  of  shares  of  Common  Stock  issued  and
outstanding on the date the Series C Preferred Stock is first issued.

                  (b) Upon the  affirmative  vote of the  holders  of at least a
majority of the  outstanding  shares of Series C Preferred  Stock directing that
the Series C Preferred Stock be converted to Common Stock,  each share of Series
C Preferred Stock then outstanding shall  automatically be converted into shares
of Common Stock at the Conversion  Price then in effect in accordance  with this
Section 5. Notwithstanding anything herein to the contrary,  unless the issuance
of the Series C Preferred Stock is ratified by a vote of the shareholders of the
Company, the Company is delisted from Nasdaq or Nasdaq approval is not otherwise
required,  the  holders of the Series C Preferred  Stock may only  convert up to
such number of shares of Series C Preferred  Stock as results in the issuance of
an  aggregate  number of shares of Common Stock equal to or less than 19% of the
number of shares of Common Stock issued and outstanding on the date the Series C
Preferred Stock is first issued.

                  (c)  Before any holder of Series C  Preferred  Stock  shall be
entitled  to convert the same into  shares of Common  Stock  pursuant to Section
5(a) hereof,  and upon  conversion of the Series C Preferred  Stock  pursuant to
Section  5(b)  hereof,  the holder or holders of such Series C  Preferred  Stock
shall surrender the certificate or certificates therefor,  duly endorsed, at the
office of the  Corporation  or of any transfer  agent for the Series C Preferred
Stock,  and shall  give  written  notice  to the  Corporation  at its  principal
corporate  office of the  election  to convert  the same (in case of  conversion
pursuant to Section 5(a) hereof) and the name or names in which the  certificate
or  certificates  for shares of Common Stock are to be issued.  The  Corporation
shall,  as soon as practicable  thereafter,  issue and deliver at such office to
such  holder or  holders  of Series C  Preferred  Stock,  or to the  nominee  or
nominees  thereof,  a certificate  or  certificates  for the number of shares of
Common Stock to which such holder or holders shall be entitled as


                                       -4-

<PAGE>

aforesaid. Conversion under this Section 5 shall be deemed to have been made (i)
with respect to conversion pursuant to Section 5(a) hereof, immediately prior to
the close of  business on the date of such  surrender  of the shares of Series C
Preferred Stock to be converted, and (ii) with respect to conversion pursuant to
Section 5(b) hereof, on the date of consummation of the event giving rise to the
conversion,  and in either  case the Person or Persons  entitled  to receive the
shares of Common Stock  issuable upon such  conversion  shall be treated for all
purposes as the record  holder or holders of such  shares of Common  Stock as of
such date.

                  (d) The Conversion Price of the Series C Preferred Stock shall
be subject to adjustment from time to time as follows:

                         (i) In the event the Corporation  should at any time or
from time to time  after the Series C  Issuance  Date fix a record  date for the
effectuation of a split or subdivision of the outstanding shares of Common Stock
or the  determination  of holders of Common Stock entitled to receive a dividend
or other  distribution  payable in  additional  shares of Common Stock or Common
Stock  equivalents  without payment of any  consideration by such holder for the
additional shares of Common Stock or the Common Stock equivalents (including the
additional shares of Common Stock issuable upon conversion or exercise thereof),
then, as of such record date (or the date of such dividend  distribution,  split
or subdivision if no record date is fixed), the Conversion Price of the Series C
Preferred Stock shall be appropriately decreased so that the number of shares of
Common Stock  issuable upon  conversion of each share of such Series C Preferred
Stock shall be  increased in  proportion  to such  increase in the  aggregate of
shares of Common  Stock  outstanding  and  issuable  with respect to such Common
Stock equivalents.

                         (ii)  If  the   number  of   shares  of  Common   Stock
outstanding  at any time  after the  Series C Issuance  Date is  decreased  by a
combination  of the  outstanding  shares of Common  Stock,  then,  following the
record date of such combination, the Conversion Price for the Series C Preferred
Stock shall be  appropriately  increased  so that the number of shares of Common
Stock  issuable on conversion of each share of each series shall be decreased in
proportion to such decrease in outstanding shares.

                  (e) In the event the Corporation  shall declare a distribution
payable in securities of other persons,  evidences of indebtedness issued by the
Corporation or other persons,  assets  (excluding  cash dividends) or options or
rights not  referred to in Section  5(d) hereof to the holders of Common  Stock,
then, in each such case for the purpose of this Section 5(e), the holders of the
Series C Preferred Stock shall be entitled to a proportionate  share of any such
distribution  as though  they were the holders of the number of shares of Common
Stock of the Corporation into which their shares of Series C Preferred Stock are
convertible as of the record date fixed for the  determination of the holders of
Common Stock of the Corporation entitled to receive such distribution.



                                       -5-

<PAGE>
                  (f) If at any  time or from  time to  time  there  shall  be a
recapitalization  of the Common Stock (other than a subdivision,  combination or
merger or sale of assets transaction  provided for elsewhere in this Section 5),
provision  shall be made so that the  holders  of the Series C  Preferred  Stock
shall  thereafter  be  entitled  to  receive  upon  conversion  of the  Series C
Preferred Stock the number of shares of stock or other securities or property of
the Corporation or otherwise, to which a holder of Common Stock deliverable upon
conversion would have been entitled on such recapitalization.  In any such case,
appropriate  adjustment  shall be made in the  application  of the provisions of
this  Section 5 with  respect  to the  rights  of the  holders  of the  Series C
Preferred  Stock after the  recapitalization  to the end that the  provisions of
this Section 5 (including  adjustment of the  Conversion  Price for the Series C
Preferred Stock then in effect and the number of shares issuable upon conversion
of the Series C Preferred  Stock) shall be applicable after that event as nearly
equivalent as may be practicable.

                  (g)   The   Corporation   will  not,  by   amendment   of  its
Certificate of  Incorporation or through any  reorganization,  recapitalization,
transfer  of  assets,  consolidation,  merger,  dissolution,  issue  or  sale of
securities or any other voluntary action,  avoid or seek to avoid the observance
or performance of any of the terms to be observed or performed  hereunder by the
Corporation,  but will at all times in good faith  assist in the carrying out of
all the provisions of this Section 5 and in the taking of all such action as may
be necessary or  appropriate  in order to protect the  conversion  rights of the
holders of the Series C Preferred Stock against impairment.

                  (h)   If   the   Corporation   should   effect   any   capital
reorganization   or   reclassification   of  its  capital  stock  or  merger  or
consolidation  with any  other  entity or sale of all or  substantially  all its
assets while any shares of Series C Preferred  Stock are  outstanding  in such a
manner  that  holders of shares of Common  Stock  shall be  entitled  to receive
stock,  securities  or assets with respect to or in exchange  for Common  Stock,
then,  as  a  condition  of  such  reorganization,   reclassification,   merger,
consolidation or sale, lawful and adequate  provision shall be made whereby each
holder of Series C Preferred  Stock shall  thereafter  have the right to receive
upon the basis and upon the terms and conditions specified herein and in lieu of
the shares of Common Stock immediately theretofore receivable upon conversion of
Series C Preferred Stock,  such shares of stock,  securities or assets as may be
issued or payable  with  respect to or in exchange  for a number of  outstanding
shares of such Common  Stock equal to the number of shares of such Common  Stock
immediately theretofore so receivable had such reorganization, reclassification,
merger,  consolidation  or sale not taken  place,  and in such case  appropriate
provision  shall be made with respect to the rights and interests of the holders
of Series C Preferred  Stock to the end that the provisions  hereof  (including,
without  limitation,  provisions for  adjustment of the Conversion  Price of the
Series C Preferred  Stock and of the number of shares of Common  Stock  issuable
upon  conversion  thereof) shall  thereafter be applicable,  as nearly as may be
possible,  in relation to any shares of stock,  securities or assets  thereafter
deliverable upon the conversion of such shares of Series C Preferred Stock.

                  (i)  (A)  No  fractional  shares  shall  be  issued  upon  the
conversion  of any share or  shares of the  Series C  Preferred  Stock,  and the
number of shares of Common Stock to be


                                       -6-

<PAGE>

issued shall be rounded to the nearest  whole share.  In lieu of any  fractional
shares to which the holder would otherwise be entitled,  the  Corporation  shall
make a cash payment equal to the Fair Market Value (as  hereinafter  defined) of
the Common Stock as of two  business  days prior to payment  multiplied  by such
fraction.  "Fair  Market  Value"  shall  mean the value of the  Common  Stock as
determined in good faith by the Board.

                           (B) Upon the  occurrence  of each  adjustment  of the
Conversion  Price of Series C Preferred  Stock  pursuant to this  Section 5, the
Corporation,   at  its  expense,  shall  promptly  compute  such  adjustment  in
accordance  with the terms  hereof and  prepare  and  furnish to each  holder of
Series C Preferred Stock a statement,  setting forth such adjustment and showing
in detail the facts upon which such adjustment is based. The Corporation  shall,
upon the written request at any time of any holder of Series C Preferred  Stock,
furnish or cause to be furnished to such holder a like certificate setting forth
(i) such adjustment, (ii) the Conversion Price for such Series C Preferred Stock
at the time in effect,  and (iii) the  number of shares of Common  Stock and the
amount,  if any, of other  property which at the time would be received upon the
conversion of a share of such Series C Preferred Stock.

                  (j) In the event of any taking by the  Corporation of a record
of the holders of any class of  securities  for the purpose of  determining  the
holders  thereof who are  entitled to receive  any  dividend  (other than a cash
dividend)  or other  distribution,  any  right to  subscribe  for,  purchase  or
otherwise  acquire any shares of stock of any class or any other  securities  or
property,  or to receive any other  right,  the  Corporation  shall mail to each
holder of Series C Preferred Stock, at least 10 days prior to the date specified
therein,  a notice  specifying  the date on which any such record is to be taken
for the  purpose of such  dividend,  distribution  or right,  and the amount and
character of such dividend, distribution or right.

                  (k) The  Corporation  shall  at all  times  reserve  and  keep
available out of its authorized but unissued shares of Common Stock,  solely for
the purpose of effecting the  conversion of the shares of the Series C Preferred
Stock,  such number of its shares of Common  Stock as shall from time to time be
sufficient to effect the  conversion of all  outstanding  shares of the Series C
Preferred Stock; and if at any time the number of authorized but unissued shares
of Common Stock shall not be  sufficient  to effect the  conversion  of all then
outstanding  shares of the Series C Preferred  Stock,  in addition to such other
remedies as shall be available  to the holder of such Series C Preferred  Stock,
the  Corporation  will take such corporate  action as may, in the opinion of its
counsel,  be necessary to increase its authorized but unissued  shares of Common
Stock  to such  number  of  shares  as shall be  sufficient  for such  purposes,
including, without limitation,  engaging in best efforts to obtain the requisite
stockholder  approval  of any  necessary  amendment  to  these  provisions.  The
Corporation  shall  pay all  documentary,  stamp  or other  transactional  taxes
attributable  to the  issuance  or  delivery  of shares of capital  stock of the
Corporation upon conversion of any shares of Series C Preferred Stock; provided,
however,  that the Corporation  shall not be required to pay any taxes which may
be payable in respect of any  transfer  involved in the  issuance or delivery of
any  certificate  for such shares in a name other than that of the holder of the
shares of Series C  Preferred  Stock in respect  of which such  shares are being
issued. All shares of Common Stock which may be issued in connection with the


                                       -7-

<PAGE>

conversion  provisions set forth herein will, upon issuance by the  Corporation,
be validly issued,  fully paid and nonassessable and free from all taxes,  liens
or charges with respect thereto.

                  (l) Any notice required by the provisions of this Section 5 to
be given to the  holders of shares of Series C  Preferred  Stock shall be deemed
given if deposited in the United States mail, postage prepaid,  and addressed to
each  holder of  record  at his  address  appearing  on the  stock  books of the
Corporation.

                  (m) In the event any shares of Series C Preferred  Stock shall
be  converted  pursuant to Section 5 hereof,  the shares so  converted  shall be
canceled.   The  Certificate  of   Incorporation   of  the  Corporation  may  be
appropriately amended from time to time to effect the corresponding reduction in
the Corporation's authorized capital stock.

                  6. Holders' Right of Redemption.  The  Corporation  shall give
the holders of Series C Preferred Stock written notice (a "Disposition  Notice")
of any proposed  Disposition  Transaction  (as herein  defined) at least 15 days
prior  to  the  consummation   thereof.  If  such  Disposition   Transaction  is
consummated,  each  holder of Series C  Preferred  Stock shall have the right to
require  the  Corporation  to redeem  all or any part of the  shares of Series C
Preferred  Stock then held it, if such holder has given a written  notice to the
Corporation not later than 15 days after the Disposition  Notice is given to it,
specifying  the number of shares of Series C  Preferred  Stock it wishes to have
redeemed.  The  price at which  shares  of  Series C  Preferred  Stock  shall be
redeemed  pursuant to this  Section  (the  "Redemption  Price")  shall equal (a)
$30.00 per share for each share of Series C Preferred  Stock being redeemed plus
(b) an amount  equal to the  declared  and unpaid  Preferred  Dividends  on such
shares  of  Preferred  Stock  to the  date of  consummation  of the  Disposition
Transaction.  If the  funds of the  Corporation  legally  available  to effect a
redemption in accordance with this Section are insufficient to pay the aggregate
Redemption Price for all shares of Series C Preferred Stock to be redeemed,  the
aggregate  Redemption  Price shall be reduced to an amount  equal to the maximum
amount of funds legally  available  therefor and shall be payable to the holders
of the  Series C  Preferred  Stock that  exercised  their  redemption  rights in
accordance  with this Section (the  "Redeeming  Holders") in  proportion  to the
number of shares of Series C Preferred  Stock to be  redeemed by each  Redeeming
Holder. At any time on or after the date on which the Disposition Transaction is
consummated,  each Redeeming Holder shall be entitled to receive upon delivering
to the Corporation (or its successor in interest) the certificates  representing
the shares to be redeemed (i) the  Redemption  Price with respect to such shares
and (ii) if the number of shares  represented by the  certificates  delivered by
such holder  exceeds the number of shares to be redeemed by it, a certificate or
certificates  in the name of such  holder  representing  a number  of  shares of
Series  C  Preferred   Stock  equal  to  such  excess.   For  purposes  of  this
Certificate:(i)  the  term  "Disposition  Transaction"  means  (x) a  merger  or
consolidation  of the  Corporation  with or into another entity or entities that
results in a Change of Control (as  hereinafter  defined) or (y) the sale by the
Corporation  of at least 60% of its assets and (ii) the term "Change of Control"
after a transaction  means that the effect of such  transaction is that the then
existing  stockholders  of the  Corporation  hold less than 50% of the  combined
voting power of the then outstanding securities of the


                                       -8-

<PAGE>

surviving entity in such transaction  ordinarily (and apart from rights accruing
under  special  circumstances)  having  the  right  to vote in the  election  of
directors.  Notice to holders of Series C Preferred  Stock or to the Corporation
shall be deemed given when  delivered by hand or  responsible  courier or 7 days
after being  deposited,  first class  postage  paid,  in the United States mail,
return receipt requested, properly addressed: in the case of the Corporation, at
its  address as it  appears on the  Corporation's  most  recent  report or other
communication  to  security  holders  or annual or  quarterly  report  under the
Securities  Exchange  Act of 1934 and, in case of a holder of Series C Preferred
Stock, at such holder's address as it appears in the records of the Corporation.




                                       -9-

<PAGE>

                  Such  resolution  was signed by the Chairman and  Secretary of
the Corporation.


Dated as of December 10, 1999           DELICIOUS BRANDS, INC.



                                        By:/s/ Thomas J. Guinan
                                           -------------------------------------
                                           Thomas J. Guinan, President



                                        By:/s/ Jeffry W. Weiner
                                           -------------------------------------
                                           Jeffry W. Weiner, Secretary




                                      -10-



                             DELICIOUS BRANDS, INC.

                     CERTIFICATE OF DESIGNATION, PREFERENCES
                     AND OTHER RIGHTS AND QUALIFICATIONS OF
                            SERIES D PREFERRED STOCK

         DELICIOUS BRANDS, INC., a corporation  organized and existing under the
General Corporation Law of the State of Delaware (the "Corporation"),

         DOES HEREBY CERTIFY:

         FIRST:  That,  pursuant  to  authority  conferred  upon  the  Board  of
Directors of the Corporation  (the "Board") by the Certificate of  Incorporation
of the  Corporation,  and pursuant to the  provisions of Sections 151 and 241 of
the Delaware General Corporation Law, there is hereby created,  out of 1,000,000
shares of Preferred  Stock of the  Corporation,  authorized in Article FOURTH of
the  Certificate  of  Incorporation  (the  Preferred  Stock"),  a series  of the
Preferred Stock  consisting of 100,000  shares,  par value $.01 per share, to be
designated  "Series D  Convertible  Preferred  Stock," and to that end the Board
adopted a resolution  providing for the  designation,  preferences and relative,
participating, optional or other rights, and the qualifications, limitations and
restrictions,  of the Series D Convertible  Preferred Stock, which resolution is
as follows:

                  RESOLVED, that the Certificate of Designation, Preferences and
         Other  Rights  and  Qualifications  of the  Series  D  Preferred  Stock
         ("Certificate  of  Designation")  be  and  is  hereby   authorized  and
         approved,  which  Certificate  of  Designation  shall be filed with the
         Delaware Secretary of State in the form as follows:

                  1.  Designation  and Amount.  One Hundred  Thousand  (100,000)
shares of the  Preferred  Stock of the  Corporation,  par value  $.01 per share,
shall  constitute a class of Preferred Stock designated as "Series D Convertible
Preferred Stock" (the "Series D Preferred Stock").



<PAGE>

                  2.  Dividends.

                  (a) The holders of shares of Series D Preferred Stock shall be
entitled to receive dividends with respect thereto  ("Preferred  Dividends") if,
as and when declared by the Board of Directors of the Corporation  (the "Board")
out of assets of the  Corporation  legally  available for payment thereof at the
rate per share of twelve  percent (12%) per annum of the aggregate  Stated Value
(the  "Aggregate  Stated  Value") of the Series D Preferred  Stock.  The "Stated
Value" of each share of Series D Preferred Stock shall be $20.00. Such Preferred
Dividends  shall  accrue  semi-annually  at the  rate of Six  Percent  (6%)  per
six-month  period of the Aggregate Stated Value from the date of issuance or the
last Dividend Record Date (as hereinafter  defined) and be payable to holders of
record of Series D Preferred Stock on each Dividend Record Date (each May 15 and
November 15 being  hereinafter  called a "Dividend  Record Date" and each of the
six-month periods, or portions thereof,  ending on the last day of the preceding
month, respectively,  being hereinafter called a "Dividend Period") and shall be
paid in cash on each May 31 and November 30 only if, when and as declared by the
Board of Directors of the Corporation,  out of funds legally  available for that
purpose,  unless sooner declared by the Board of Directors.  Preferred Dividends
on shares of Series D Preferred Stock shall be cumulative  (whether or not there
shall be net profits or net assets of the Corporation  legally available for the
payment of such dividends),  so that if at any time the Preferred Dividends upon
the Series D Preferred  Stock to the end of the last completed  Dividend  Period
shall  not have been  paid or  declared  and a sum  sufficient  for the  payment
thereof set apart,  the amount of the  deficiency  in such  Preferred  Dividends
shall be fully paid (but  without  interest),  or  Preferred  Dividends  in such
amounts shall have been  declared on the shares of the Series D Preferred  Stock
and a sum sufficient for the payment  thereof shall have been set apart for such
payment, before any dividend shall be declared or paid or any other distribution
ordered  or made  upon any  class  of  stock  ranking  as to  dividends  or upon
liquidation  junior to the  Series D  Preferred  Stock  (other  than a  dividend
payable in such junior  stock) and before any sum or sums shall be set aside for
or applied to the  purchase  or  redemption  of any shares of any class of stock
ranking as to  dividends  or upon  liquidation  junior to the Series D Preferred
Stock (with  respect to rights to  dividends  and on  liquidation,  the Series D
Preferred Stock shall rank prior to the Common Stock (as hereinafter  defined)),
the Preferred  Dividends must be paid. All Preferred Dividends declared upon the
Series D Preferred Stock shall be declared pro rata per share. Holders of shares
of Series D Preferred  Stock shall not be entitled to any  Preferred  Dividends,
whether payable in cash, property or stock, in excess of the Preferred Dividends
at the rate set forth above. All payments due under this Section 2 to any holder
of shares of Series D Preferred Stock shall be made to the nearest cent.

                  (b) If at any time a  dividend  or  distribution  of assets is
declared and paid on the Corporation's Series C Convertible Preferred Stock, par
value $.01 per share (the "Series C Preferred Stock") the Corporation  shall, at
the same time,  declare  and pay to each  holder of Series D  Preferred  Stock a
dividend with respect  thereto equal to the dividend set forth in subsection (a)
above.


                                       -2-

<PAGE>

                  3.       Rights on Liquidation

                  In the  event of any  voluntary  or  involuntary  liquidation,
dissolution or winding up of the  Corporation (a  "Liquidation"),  the assets of
the Corporation  available for  distribution to its  stockholders,  whether from
capital, surplus or earnings, shall be distributed as follows:

                           (i) The holders of Series D Preferred  Stock shall be
                  entitled  to  receive,   prior  and  in   preference   to  any
                  distribution to the holders of the Corporation's common stock,
                  par value $.01 per share (the  "Common  Stock"),  or any other
                  series  or  class  of   Preferred   Stock,   other   than  the
                  Corporation's  Series  C  Convertible   Preferred  Stock  (the
                  "Series C Preferred  Stock")  which shall rank pari passu with
                  the Series D Preferred Stock or Series A Convertible Preferred
                  Stock (the "Series A Preferred  Stock"),  whether now existing
                  or  hereafter  created,  and after the  payment in full of any
                  liquidation  preference  of the Series A Preferred  Stock,  an
                  amount  equal to (A) $30.00 per share for each share of Series
                  D Preferred Stock then outstanding plus (B) an amount equal to
                  the  declared and unpaid  Preferred  Dividends on the Series D
                  Preferred  Stock  to the  date of  Liquidation.  If,  upon the
                  occurrence of a  Liquidation,  the assets and funds  available
                  for  distribution  to the holders of Series D Preferred  Stock
                  are insufficient to permit the payment to such holders in full
                  the preferential amount referred to above, then the assets and
                  funds of the Corporation available for distribution to holders
                  of the Series D Preferred  Stock shall be distributed  ratably
                  among such holders in  proportion to the  preferential  amount
                  each such holder is otherwise entitled to receive.

                           (ii) After  distribution  of the amounts set forth in
                  Section   3(a)(i)   hereof,   the  remaining   assets  of  the
                  Corporation  available  for  distribution,   if  any,  to  the
                  stockholders  of the  Corporation  shall be distributed to the
                  holders of issued and outstanding  shares of the Corporation's
                  Series B  Convertible  Stock (the "Series B Preferred  Stock")
                  and the Common Stock in accordance  with the provisions of the
                  Certificate  of Designation  for the Series B Preferred  Stock
                  and the Corporation's Certificate of Incorporation.

                  4.       Voting Rights.

                  (a) So long as any shares of Series D Preferred  Stock  remain
outstanding, the holders of shares of Series D Preferred Stock shall be entitled
to such number of votes in respect of such shares of Series D Preferred Stock as
shall equal the largest  whole  number of shares of Common Stock into which such
shares of Series D Preferred  Stock are then  convertible  pursuant to Section 5
hereof.  Except as otherwise required by law or as provided in Section 4(b), the
holders of Series D Preferred  Stock shall be entitled to vote on all matters on
which holders of Common Stock shall be entitled to vote,  voting together as one
class in the same  manner  and with the same  effect as such  holders  of Common
Stock.


                                       -3-

<PAGE>

                  (b) The  holders of a majority  of the  outstanding  shares of
Series D Preferred Stock shall have the right,  voting separately as a class, to
approve  all matters  adversely  affecting  the rights,  value or ranking of the
Series D Preferred  Stock,  including any issuance by the Corporation  after the
date of initial issuance of the Series D Preferred Stock (the "Series D Issuance
Date") of any capital stock that is in any respect  senior to or pari passu with
the Series D Preferred Stock.

                  5.       Conversion of Series D Preferred Stock.

                  (a) The  holders of Series D  Preferred  Stock shall each have
the right, at such holder's option, at any time or from time to time, to convert
each  share of Series D  Preferred  Stock  into such  whole  number of shares of
Common Stock as is equal to the number of fully paid and  non-assessable  shares
of Common Stock which results from  multiplying the number of shares of Series D
Preferred  Stock to be  converted  by  $20.00  and  dividing  the  result by the
Conversion  Price per share for the  Series D  Preferred  Stock in effect at the
time of  conversion.  The  initial  Conversion  Price per share of the  Series D
Preferred  Stock shall be $2.00.  The holder of any shares of Series D Preferred
Stock  exercising  the  aforesaid  right to convert  such  shares into shares of
Common  Stock  shall be entitled to  receive,  in cash,  an amount  equal to all
declared and unpaid Preferred  Dividends with respect to such shares of Series D
Preferred Stock up to and including the respective conversion date of the Series
D Preferred Stock.

                  (b) Upon the  affirmative  vote of the  holders  of at least a
majority of the  outstanding  shares of Series D Preferred  Stock directing that
the Series D Preferred Stock be converted to Common Stock,  each share of Series
D Preferred Stock then outstanding shall  automatically be converted into shares
of Common Stock at the Conversion  Price then in effect in accordance  with this
Section 5.

                  (c)  Before any holder of Series D  Preferred  Stock  shall be
entitled  to convert the same into  shares of Common  Stock  pursuant to Section
5(a) hereof,  and upon  conversion of the Series D Preferred  Stock  pursuant to
Section  5(b)  hereof,  the holder or holders of such Series D  Preferred  Stock
shall surrender the certificate or certificates therefor,  duly endorsed, at the
office of the  Corporation  or of any transfer  agent for the Series D Preferred
Stock,  and shall  give  written  notice  to the  Corporation  at its  principal
corporate  office of the  election  to convert  the same (in case of  conversion
pursuant to Section 5(a) hereof) and the name or names in which the  certificate
or  certificates  for shares of Common Stock are to be issued.  The  Corporation
shall,  as soon as practicable  thereafter,  issue and deliver at such office to
such  holder or  holders  of Series D  Preferred  Stock,  or to the  nominee  or
nominees  thereof,  a certificate  or  certificates  for the number of shares of
Common  Stock to which such holder or holders  shall be  entitled as  aforesaid.
Conversion  under  this  Section  5 shall be  deemed  to have been made (i) with
respect to conversion pursuant to Section 5(a) hereof,  immediately prior to the
close of  business  on the date of such  surrender  of the  shares  of  Series D
Preferred Stock to be converted, and (ii) with respect to conversion pursuant to
Section 5(b) hereof, on the date of consummation of the event giving rise to the
conversion,  and in either  case the Person or Persons  entitled  to receive the
shares of


                                       -4-

<PAGE>

Common Stock issuable upon such conversion  shall be treated for all purposes as
the record holder or holders of such shares of Common Stock as of such date.

                  (d) The Conversion Price of the Series D Preferred Stock shall
be subject to adjustment from time to time as follows:

                         (i) In the event the Corporation  should at any time or
from time to time  after the Series D  Issuance  Date fix a record  date for the
effectuation of a split or subdivision of the outstanding shares of Common Stock
or the  determination  of holders of Common Stock entitled to receive a dividend
or other  distribution  payable in  additional  shares of Common Stock or Common
Stock  equivalents  without payment of any  consideration by such holder for the
additional shares of Common Stock or the Common Stock equivalents (including the
additional shares of Common Stock issuable upon conversion or exercise thereof),
then, as of such record date (or the date of such dividend  distribution,  split
or subdivision if no record date is fixed), the Conversion Price of the Series D
Preferred Stock shall be appropriately decreased so that the number of shares of
Common Stock  issuable upon  conversion of each share of such Series D Preferred
Stock shall be  increased in  proportion  to such  increase in the  aggregate of
shares of Common  Stock  outstanding  and  issuable  with respect to such Common
Stock equivalents.

                         (ii)  If  the   number  of   shares  of  Common   Stock
outstanding  at any time  after the  Series D Issuance  Date is  decreased  by a
combination  of the  outstanding  shares of Common  Stock,  then,  following the
record date of such combination, the Conversion Price for the Series D Preferred
Stock shall be  appropriately  increased  so that the number of shares of Common
Stock  issuable on conversion of each share of each series shall be decreased in
proportion to such decrease in outstanding shares.

                  (e) In the event the Corporation  shall declare a distribution
payable in securities of other persons,  evidences of indebtedness issued by the
Corporation or other persons,  assets  (excluding  cash dividends) or options or
rights not  referred to in Section  5(d) hereof to the holders of Common  Stock,
then, in each such case for the purpose of this Section 5(e), the holders of the
Series D Preferred Stock shall be entitled to a proportionate  share of any such
distribution  as though  they were the holders of the number of shares of Common
Stock of the Corporation into which their shares of Series D Preferred Stock are
convertible as of the record date fixed for the  determination of the holders of
Common Stock of the Corporation entitled to receive such distribution.

                  (f) If at any  time or from  time to  time  there  shall  be a
recapitalization  of the Common Stock (other than a subdivision,  combination or
merger or sale of assets transaction  provided for elsewhere in this Section 5),
provision  shall be made so that the  holders  of the Series D  Preferred  Stock
shall  thereafter  be  entitled  to  receive  upon  conversion  of the  Series D
Preferred Stock the number of shares of stock or other securities or property of
the Corporation or otherwise, to which a holder of Common Stock deliverable upon
conversion would have been


                                       -5-

<PAGE>

entitled  on such  recapitalization.  In any such case,  appropriate  adjustment
shall  be made in the  application  of the  provisions  of this  Section  5 with
respect to the rights of the holders of the Series D  Preferred  Stock after the
recapitalization  to the end that the  provisions  of this  Section 5 (including
adjustment  of the  Conversion  Price for the Series D  Preferred  Stock then in
effect  and the  number of  shares  issuable  upon  conversion  of the  Series D
Preferred  Stock) shall be applicable  after that event as nearly  equivalent as
may be practicable.

                  (g) The Corporation  will not, by amendment of its Certificate
of Incorporation or through any  reorganization,  recapitalization,  transfer of
assets, consolidation,  merger, dissolution,  issue or sale of securities or any
other voluntary action,  avoid or seek to avoid the observance or performance of
any of the terms to be observed or performed  hereunder by the Corporation,  but
will at all times in good faith assist in the carrying out of all the provisions
of this  Section 5 and in the taking of all such action as may be  necessary  or
appropriate  in order to protect  the  conversion  rights of the  holders of the
Series D Preferred Stock against impairment.

                  (h)   If   the   Corporation   should   effect   any   capital
reorganization   or   reclassification   of  its  capital  stock  or  merger  or
consolidation  with any  other  entity or sale of all or  substantially  all its
assets while any shares of Series D Preferred  Stock are  outstanding  in such a
manner  that  holders of shares of Common  Stock  shall be  entitled  to receive
stock,  securities  or assets with respect to or in exchange  for Common  Stock,
then,  as  a  condition  of  such  reorganization,   reclassification,   merger,
consolidation or sale, lawful and adequate  provision shall be made whereby each
holder of Series D Preferred  Stock shall  thereafter  have the right to receive
upon the basis and upon the terms and conditions specified herein and in lieu of
the shares of Common Stock immediately theretofore receivable upon conversion of
Series D Preferred Stock,  such shares of stock,  securities or assets as may be
issued or payable  with  respect to or in exchange  for a number of  outstanding
shares of such Common  Stock equal to the number of shares of such Common  Stock
immediately theretofore so receivable had such reorganization, reclassification,
merger,  consolidation  or sale not taken  place,  and in such case  appropriate
provision  shall be made with respect to the rights and interests of the holders
of Series D Preferred  Stock to the end that the provisions  hereof  (including,
without  limitation,  provisions for  adjustment of the Conversion  Price of the
Series D Preferred  Stock and of the number of shares of Common  Stock  issuable
upon  conversion  thereof) shall  thereafter be applicable,  as nearly as may be
possible,  in relation to any shares of stock,  securities or assets  thereafter
deliverable upon the conversion of such shares of Series D Preferred Stock.

                  (i)  (A)  No  fractional  shares  shall  be  issued  upon  the
conversion  of any share or  shares of the  Series D  Preferred  Stock,  and the
number of shares of Common  Stock to be issued  shall be rounded to the  nearest
whole  share.  In lieu of any  fractional  shares  to  which  the  holder  would
otherwise be entitled,  the  Corporation  shall make a cash payment equal to the
Fair  Market  Value  (as  hereinafter  defined)  of the  Common  Stock as of two
business days prior to payment multiplied by such fraction.  "Fair Market Value"
shall  mean the value of the  Common  Stock as  determined  in good faith by the
Board.


                                       -6-

<PAGE>

                       (B)  Upon  the  occurrence  of  each  adjustment  of  the
Conversion  Price of Series C Preferred  Stock  pursuant to this  Section 5, the
Corporation,   at  its  expense,  shall  promptly  compute  such  adjustment  in
accordance  with the terms  hereof and  prepare  and  furnish to each  holder of
Series D Preferred Stock a statement,  setting forth such adjustment and showing
in detail the facts upon which such adjustment is based. The Corporation  shall,
upon the written request at any time of any holder of Series D Preferred  Stock,
furnish or cause to be furnished to such holder a like certificate setting forth
(i) such adjustment, (ii) the Conversion Price for such Series D Preferred Stock
at the time in effect,  and (iii) the  number of shares of Common  Stock and the
amount,  if any, of other  property which at the time would be received upon the
conversion of a share of such Series D Preferred Stock.

                  (j) In the event of any taking by the  Corporation of a record
of the holders of any class of  securities  for the purpose of  determining  the
holders  thereof who are  entitled to receive  any  dividend  (other than a cash
dividend)  or other  distribution,  any  right to  subscribe  for,  purchase  or
otherwise  acquire any shares of stock of any class or any other  securities  or
property,  or to receive any other  right,  the  Corporation  shall mail to each
holder of Series D Preferred Stock, at least 10 days prior to the date specified
therein,  a notice  specifying  the date on which any such record is to be taken
for the  purpose of such  dividend,  distribution  or right,  and the amount and
character of such dividend, distribution or right.

                  (k) The  Corporation  shall  at all  times  reserve  and  keep
available out of its authorized but unissued shares of Common Stock,  solely for
the purpose of effecting the  conversion of the shares of the Series D Preferred
Stock,  such number of its shares of Common  Stock as shall from time to time be
sufficient to effect the  conversion of all  outstanding  shares of the Series D
Preferred Stock; and if at any time the number of authorized but unissued shares
of Common Stock shall not be  sufficient  to effect the  conversion  of all then
outstanding  shares of the Series D Preferred  Stock,  in addition to such other
remedies as shall be available  to the holder of such Series D Preferred  Stock,
the  Corporation  will take such corporate  action as may, in the opinion of its
counsel,  be necessary to increase its authorized but unissued  shares of Common
Stock  to such  number  of  shares  as shall be  sufficient  for such  purposes,
including, without limitation,  engaging in best efforts to obtain the requisite
stockholder  approval  of any  necessary  amendment  to  these  provisions.  The
Corporation  shall  pay all  documentary,  stamp  or other  transactional  taxes
attributable  to the  issuance  or  delivery  of shares of capital  stock of the
Corporation upon conversion of any shares of Series D Preferred Stock; provided,
however,  that the Corporation  shall not be required to pay any taxes which may
be payable in respect of any  transfer  involved in the  issuance or delivery of
any  certificate  for such shares in a name other than that of the holder of the
shares of Series D  Preferred  Stock in respect  of which such  shares are being
issued.  All shares of Common Stock which may be issued in  connection  with the
conversion  provisions set forth herein will, upon issuance by the  Corporation,
be validly issued,  fully paid and nonassessable and free from all taxes,  liens
or charges with respect thereto.

                  (l) Any notice required by the provisions of this Section 5 to
be given to the  holders of shares of Series D  Preferred  Stock shall be deemed
given if deposited in the United States mail, postage prepaid,  and addressed to
each  holder of  record  at his  address  appearing  on the  stock  books of the
Corporation.


                                       -7-

<PAGE>

                  (m) In the event any shares of Series D Preferred  Stock shall
be  converted  pursuant to Section 5 hereof,  the shares so  converted  shall be
canceled.   The  Certificate  of   Incorporation   of  the  Corporation  may  be
appropriately amended from time to time to effect the corresponding reduction in
the Corporation's authorized capital stock.

                  6. Holders' Right of Redemption.  The  Corporation  shall give
the holders of Series D Preferred Stock written notice (a "Disposition  Notice")
of any proposed  Disposition  Transaction  (as herein  defined) at least 15 days
prior  to  the  consummation   thereof.  If  such  Disposition   Transaction  is
consummated,  each  holder of Series D  Preferred  Stock shall have the right to
require  the  Corporation  to redeem  all or any part of the  shares of Series D
Preferred  Stock then held it, if such holder has given a written  notice to the
Corporation not later than 15 days after the Disposition  Notice is given to it,
specifying  the number of shares of Series D  Preferred  Stock it wishes to have
redeemed.  Such  redemption  shall  occur on the  six-month  anniversary  of the
consummation of the Disposition Event that gave rise to this redemption  option.
The price at which shares of Series D Preferred Stock shall be redeemed pursuant
to this Section (the  "Redemption  Price")  shall equal (a) $30.00 per share for
each share of Series D Preferred  Stock being  redeemed plus (b) an amount equal
to the declared and unpaid Preferred Dividends on such shares of Preferred Stock
to the date of consummation of the Disposition Transaction.  If the funds of the
Corporation  legally  available to effect a redemption in  accordance  with this
Section are insufficient to pay the aggregate Redemption Price for all shares of
Series D Preferred  Stock to be  redeemed,  the  Corporation  shall  redeem that
pro-rata  portion  of  Series  D  Preferred  Stock  in an  amount  equal  to the
proportional Redemption Price for which it has funds legally available and shall
pay such proportional  Redemption Price to the holders of the Series D Preferred
Stock that exercised  their  redemption  rights in accordance  with this Section
(the  "Redeeming  Holders")  in  proportion  to the number of shares of Series D
Preferred  Stock to be redeemed  by each  Redeeming  Holder  with the  remaining
shares  of the  Series  D  Preferred  Stock  to  remain  outstanding  until  the
Redemption  Price  is paid by the  Corporation  for  such  shares  of  Series  D
Preferred  Stock. At any time on or after the six-month  anniversary of the date
on which the Disposition Transaction is consummated, each Redeeming Holder shall
be entitled to receive upon  delivering to the  Corporation (or its successor in
interest)  the  certificates  representing  the  shares to be  redeemed  (i) the
Redemption  Price with  respect to such  shares and (ii) if the number of shares
represented by the  certificates  delivered by such holder exceeds the number of
shares to be redeemed by it, a certificate or  certificates  in the name of such
holder representing a number of shares of Series D Preferred Stock equal to such
excess. For purposes of this Certificate:(i) the term "Disposition  Transaction"
means (x) a merger or  consolidation  of the  Corporation  with or into  another
entity or entities that results in a Change of Control (as hereinafter  defined)
or (y) the sale by the  Corporation  of at least 60% of its  assets and (ii) the
term  "Change  of  Control"  after a  transaction  means that the effect of such
transaction is that the then existing  stockholders of the Corporation hold less
than 50% of the combined voting power of the then outstanding  securities of the
surviving entity in such transaction  ordinarily (and apart from rights accruing
under  special  circumstances)  having  the  right  to vote in the  election  of
directors.  Notice to holders of Series D Preferred  Stock or to the Corporation
shall be deemed


                                       -8-

<PAGE>

given when  delivered  by hand or  responsible  courier  or 7 days  after  being
deposited,  first class postage paid, in the United States mail,  return receipt
requested, properly addressed: in the case of the Corporation, at its address as
it appears on the  Corporation's  most recent report or other  communication  to
security holders or annual or quarterly report under the Securities Exchange Act
of 1934 and, in case of a holder of Series D Preferred  Stock,  at such holder's
address as it appears in the records of the Corporation.




                                       -9-

<PAGE>

                  Such  resolution  was signed by the Chairman and  Secretary of
the Corporation.


Dated as of March , 2000           DELICIOUS BRANDS, INC.



                                   By:/s/ Thomas J. Guinan
                                      ------------------------------------------
                                      Thomas J. Guinan, President



                                   By:/s/ Jeffry W. Weiner
                                      ------------------------------------------
                                      Jeffry W. Weiner, Secretary





                                      -10-

                        FORM OF STOCK PURCHASE AGREEMENT


                  STOCK PURCHASE  AGREEMENT (this  "Agreement") made and entered
as of this 7th day of January  2000,  by and among  DELICIOUS  BRANDS,  INC.,  a
Delaware  corporation (the "Company") and the purchasers set forth on Schedule A
attached hereto (each a "Purchaser" and, collectively, the "Purchasers").

                                   WITNESSETH:

                  WHEREAS,  the  Company  desires  to issue  and  sell,  and the
Purchasers desire to purchase,  all upon the terms and subject to the conditions
set forth in this Agreement,  shares of the Series C Convertible Preferred Stock
of the Company, par value $.01 per share (the "Series C Preferred Stock").

                  NOW,  THEREFORE,  in  consideration of the premises and of the
mutual  covenants and  agreements of the parties herein  contained,  the parties
hereby agree as follows:

                  1.       Purchase and Sale of Stock.

                           1.1 Sale and Issuance of Series C Preferred Stock.

                           (a) A  Certificate  of  Designation,  as amended (the
"Certificate"),  setting forth the designation, preferences and other rights and
qualifications  of the Series C Preferred Stock (the "Series C Preferred Stock")
in the form  attached  hereto as Exhibit A has been filed with the  Secretary of
State of the State of Delaware and the Company has  authorized  the issuance and
sale of up to 253,663 shares of the Series C Preferred Stock (the "Shares").

                           (b)  Subject  to the  terms  and  conditions  of this
Agreement,  each  Purchaser  severally  agrees to  purchase  at the  Closing (as
defined  below),  and the Company  agrees to sell and issue to each Purchaser at
the  Closing,  the  number of shares of the Series C  Preferred  Stock set forth
opposite such Purchaser's name on the Schedule of Purchasers  attached hereto as
Schedule A, at a purchase price of $20.00 per share.

                           1.2 Closing.

                           (a) The First  Closing.  The closing of the  purchase
and the sale of the Shares of Series C Preferred Stock hereunder (the "Closing")
shall be held at the offices of Olshan Grundman Frome  Rosenzweig & Wolosky LLP,
505 Park Avenue,  New York,  New York 10022 at 10 a.m.,  local time, on the date
hereof,  or at such  other  time  and  place  upon  which  the  Company  and the
Purchasers participating in such Closing shall agree (the "First Closing Date").



<PAGE>
                           (b)  Subsequent  Closings.  One  or  more  additional
closings of the purchase and sale of the Shares of Series C Preferred  Stock may
occur solely at the discretion of the Company.  Any such additional  closing may
be evidenced by the execution of an additional  signature page to this Agreement
by the Company and an additional Purchaser, and the inclusion of such additional
Purchaser's  name (along with the number of Shares such additional  Purchaser is
purchasing,  together  with  the  aggregate  purchase  price to be paid for such
Shares) on the Schedule of  Purchasers,  without any  requirement on the part of
the Company to seek the consent or approval of the Purchasers.

                           (c) General.  For purposes of this Agreement,  unless
the  context  otherwise  requires,  the  specific  closing at which the sale and
purchase of Shares  occurs shall be referred to herein as the "Closing" for such
sale and purchase.  The applicable date of each such sale and purchase of Shares
is referred to herein for  purposes  of such sale and  purchase as the  "Closing
Date."

                           (d)  Delivery.  At the  Closing,  the  Company  shall
deliver to each  Purchaser a  certificate  or  certificates,  registered in such
Purchaser's  name as set forth on the Schedule of Purchasers,  representing  the
number of Shares  designated  on the Schedule of  Purchasers  to be purchased by
such Purchaser,  against  payment of the purchase price  therefor.  The purchase
price for the Shares may be paid by (i) check payable to the Company,  (ii) wire
transfer  pursuant  to the  Company's  instructions  or  (iii)  cancellation  of
indebtedness.

                  2.  Representations,  Warranties and Covenants of the Company.
The Company represents warrants and covenants to the Purchasers as follows:

                      2.1 Corporate  Organization.  The Company is a corporation
duly  organized,  validly  existing and in good  standing  under the laws of the
State of Delaware,  and has all requisite  corporate power and authority to own,
operate  and lease its  properties  and to carry on its  business  as and in the
places where such properties are now owned, operated and leased or such business
is now being conducted.

                      2.2 Authorization. The Company has the necessary corporate
power and  authority to enter into this  Agreement and to assume and perform its
obligations  hereunder.  The  execution  and delivery of this  Agreement and the
performance  by  the  Company  of  its  obligations  hereunder  have  been  duly
authorized  by the Board of Directors of the Company.  This  Agreement  has been
duly  executed and delivered by the Company and  constitutes a legal,  valid and
binding obligation of the Company  enforceable against it in accordance with its
terms,  subject to (i) applicable  bankruptcy,  insolvency,  reorganization  and
moratorium  laws,  (ii)  other  laws  of  general   application   affecting  the
enforcement  of creditors'  rights  generally and general  principles of equity,
(iii) the  discretion of the court before which any  proceeding  therefor may be
brought,  and (iv) as rights to  indemnity  may be  limited  by federal or state
securities laws or by public policy.


                                       -2-

<PAGE>
                      2.3 Approvals and Consents. No action,  approval,  consent
or authorization,  including, but not limited to, any action, approval,  consent
or authorization by any governmental or quasi-governmental  agency,  commission,
board,  bureau, or instrumentality is necessary or required as to the Company in
order  to  constitute  this  Agreement  as  a  valid,  binding  and  enforceable
obligation of the Company in accordance  with its terms,  except for the consent
of U.S.  Bancorp  Republic  Commercial  Finance,  Inc.,  which the  Company  has
obtained.

                  3.  Representations and Warranties of the Purchasers.  Each of
the Purchasers represents and warrants to the Company as to itself as follows:

                      3.1 Organization and Existence. To the extent indicated on
the signature pages hereto,  such Purchaser is either (i) a limited  partnership
duly organized and validly  existing  under the laws of its respective  state of
formation,  (ii) a limited liability company duly organized and validly existing
under the laws of its respective  state of formation,  (iii) a corporation  duly
organized  and  validly  existing  under  the  laws of its  respective  state of
incorporation or (iv) an individual.  Each Purchaser  represents that it was not
organized for the purpose of making an investment in the Company.

                      3.2 Authorization. The execution, delivery and performance
of this  Agreement by such Purchaser and the  consummation  by such Purchaser of
the transactions  contemplated  hereby and thereby are within the powers of such
Purchaser and have been duly authorized by all necessary individual,  corporate,
partnership or limited liability company action, as appropriate,  on the part of
such  Purchaser.  This  Agreement  has been duly  executed and delivered by such
Purchaser and constitutes a legal, valid and binding obligation of the Purchaser
enforceable against such Purchaser in accordance with its terms,  subject to (i)
applicable  bankruptcy,  insolvency,  reorganization  and moratorium  laws, (ii)
other laws of general application affecting the enforcement of creditors' rights
generally and general  principles of equity,  (iii) the  discretion of the court
before  which any  proceeding  therefor  may be  brought,  and (iv) as rights to
indemnity  may be  limited  by  federal  or state  securities  laws or by public
policy.

                      3.3 Approvals and Consents. No action,  approval,  consent
or authorization,  including, but not limited to, any action, approval,  consent
or authorization by any governmental or quasi-governmental  agency,  commission,
board,  bureau, or instrumentality is necessary or required as to such Purchaser
in order to  constitute  this  Agreement  as a valid,  binding  and  enforceable
obligation of such Purchaser in accordance with its terms.

                      3.4  Investment.  Such  Purchaser is acquiring  the Shares
being  purchased  by it for its own  account as  principal,  not as a nominee or
agent,  for investment  purposes  only, and not with a view to, or for,  resale,
distribution  or  fractionalization  thereof  in  whole  or in part and no other
person or entity has a direct or indirect  beneficial  interest in such  Shares.
Such Purchaser does not have any contract, undertaking, agreement or arrangement
with any  person or entity to sell,  transfer  or grant  participations  to such
person or entity or to any third  person or entity  with  respect to any of such
Shares.


                                       -3-

<PAGE>

                      3.5   Exemption   From   Registration.    Such   Purchaser
acknowledges  that the  offering  and sale of the  Shares  (the  "Offering")  is
intended to be exempt from  registration  under the  Securities  Act of 1933, as
amended (the "Securities  Act"), by virtue of Section 4(2) of the Securities Act
and the provisions of Regulation D promulgated  thereunder  ("Regulation D"). In
furtherance  thereof,  such Purchaser  represents and warrants to the Company as
follows:

                      (i)  Such  Purchaser  realizes  that  the  basis  for  the
                      exemption  may  not be  present  if,  notwithstanding  any
                      representations  and/or  warranties to the contrary herein
                      contained, such Purchaser has in mind merely acquiring the
                      Shares for a fixed or determinable period in the future;

                      (ii) Such Purchaser has the financial  ability to bear the
                      economic risk of his  investment,  has adequate  means for
                      providing for its current needs and  contingencies and has
                      no need for  liquidity  with respect to its  investment in
                      the Company; and

                      (iii) Such  Purchaser has such knowledge and experience in
                      financial,  and  business  matters  as  to be  capable  of
                      evaluating  the merits and risks of an  investment  in the
                      Shares.

                      3.6 Accredited Investor.  Such Purchaser is an "accredited
investor," as that term is defined in Rule 501 of Regulation D.

                      3.7 Available Information. Such Purchaser:

                      (i) Has been furnished with any and all documents that may
                      have been made  available  by the Company  upon request of
                      the  Purchaser  for a  reasonable  time  prior to the date
                      hereof including,  but not limited to, those documents set
                      forth on Annex A hereto;

                      (ii) Has been  provided an  opportunity  for a  reasonable
                      time  prior  to  the  date  hereof  to  obtain  additional
                      information  concerning the Offering,  the Company and all
                      other information to the extent the Company possesses such
                      information or can acquire it without  unreasonable effort
                      or expense;

                      (iii) Has been given the opportunity for a reasonable time
                      prior to the date hereof to ask  questions of, and receive
                      answers   from,   the   Company  or  its   representatives
                      concerning  the terms and  conditions  of the Offering and
                      other  matters  pertaining to an investment in the Shares,
                      or that which was otherwise  provided in order for them to
                      evaluate  the merits and risks of a purchase of the Shares
                      to the extent the Company  possesses  such  information or
                      can acquire it without unreasonable effort or expense;


                                       -4-

<PAGE>

                      (iv) Has not been furnished  with any oral  representation
                      or oral information in connection with the Offering; and

                      (v)  Has  determined   that  the  Shares  are  a  suitable
                      investment  for such  Purchaser and that at this time such
                      Purchaser could bear a complete loss of such investment.

                      3.8  Purchaser  Representative.   Such  Purchaser  is  not
relying  on  any  statements  or  representations  made  by the  Company  or its
affiliates   or  any   purchaser   representative   with   respect  to  economic
considerations involved in an investment in the Shares.

                      3.9 Transfer  Restrictions.  Such Purchaser shall not sell
or  otherwise  transfer  any  of  the  Shares  without  registration  under  the
Securities Act or an exemption  therefrom and such Purchaser  fully  understands
and agrees that such Purchaser  must bear the economic risk of such  Purchaser's
purchase because, among other reasons, the Shares have not been registered under
the  Securities Act or under the  securities  laws of any state and,  therefore,
cannot be resold,  pledged,  assigned or  otherwise  disposed of unless they are
subsequently  registered  under the  Securities  Act and  under  the  applicable
securities  laws of such states,  or unless  exemptions  from such  registration
requirements  are  available.  In  particular,  such Purchaser is aware that the
Shares  are  "restricted  securities,"  as such  term  is  defined  in Rule  144
promulgated  under the Securities Act. Such Purchaser also  understands that the
Company is under no obligation to register the Shares on such Purchaser's behalf
or  to  assist  such   Purchaser  in  complying  with  any  exemption  from  the
registration  requirements of the Securities Act or applicable  state securities
laws. Such Purchaser  further  understands that sales or transfers of the Shares
are further  restricted  by state  securities  laws and the  provisions  of this
Agreement.

                      3.10 Entire Agreement.  No  representations  or warranties
have been made to such  Purchaser  by the  Company,  or any  officer,  director,
employee,  agent,  affiliate  or  subsidiary  of the  Company  other  than those
contained  herein and in  subscribing  for Shares such  Purchaser is not relying
upon any representations other than those contained herein.

                      3.11  Purchaser  Information.  Any  information  that such
Purchaser has heretofore  furnished or is simultaneously  herewith furnishing to
the Company with  respect to such  Purchaser's  financial  position and business
experience  is correct  and  complete as of the date of this  Agreement  and, if
there should be any material  change in such  information,  such  Purchaser will
immediately furnish revised or corrected information to the Company.

                      3.12 Legends.  The Purchaser  understands and acknowledges
that the Shares and the shares of the Company's Common Stock, par value $.01 per
share ("Common Stock"),  issuable upon conversion of the Shares (the "Conversion
Shares") shall bear a legend  substantially as follows until (i) such securities
shall  have  been  registered  under the  Securities  Act and  effectively  been
disposed of in accordance with an effective registration statement thereunder;


                                       -5-

<PAGE>

or (ii) in the opinion of counsel for the Company  such  securities  may be sold
without  registration  under the Securities Act as well as any applicable  "Blue
Sky" or state securities laws:

                  "THESE  SECURITIES  HAVE NOT BEEN  REGISTERED  UNDER THE
                  SECURITIES  ACT OF 1933,  AS  AMENDED  (THE  "SECURITIES
                  ACT"),  AND  THEY  MAY NOT BE  OFFERED,  SOLD,  PLEDGED,
                  HYPOTHECATED,   ASSIGNED  OR   TRANSFERRED   EXCEPT  (i)
                  PURSUANT   TO  A   REGISTRATION   STATEMENT   UNDER  THE
                  SECURITIES ACT WHICH HAS BECOME EFFECTIVE AND IS CURRENT
                  WITH RESPECT TO THESE SECURITIES,  OR (ii) PURSUANT TO A
                  SPECIFIC   EXEMPTION   FROM   REGISTRATION   UNDER   THE
                  SECURITIES  ACT BUT  ONLY  UPON A  HOLDER  HEREOF  FIRST
                  HAVING  OBTAINED  THE  WRITTEN  OPINION  OF  COUNSEL  TO
                  DELICIOUS  BRANDS,  INC. (THE  "CORPORATION"),  OR OTHER
                  COUNSEL REASONABLY  ACCEPTABLE TO THE CORPORATION,  THAT
                  THE  PROPOSED   DISPOSITION   IS  CONSISTENT   WITH  ALL
                  APPLICABLE  PROVISIONS OF THE  SECURITIES ACT AS WELL AS
                  ANY  APPLICABLE  "BLUE  SKY" OR OTHER  STATE  SECURITIES
                  LAW."

                      3.13  Purchaser  Address.  The  address  set  forth on the
signature pages of this Agreement is such Purchaser's true and correct business,
residence or domicile address.

                      3.14 Non-Marketable Investments.  Such Purchaser's overall
commitment   to   investments   that   are  not   readily   marketable   is  not
disproportionate  to such Purchaser's net worth, and an investment in the Shares
will not cause such overall commitment to become excessive.

                      3.15 Finders.  Such Purchaser represents and warrants that
such Purchaser has not retained any finder,  broker, agent, financial advisor or
other  intermediary  in connection  with the  transactions  contemplated by this
Agreement and agrees to indemnify  and hold harmless the Company,  its officers,
directors, affiliates, subsidiaries, employees and agents from liability for any
compensation  to any such  intermediary  retained by such Purchaser and the fees
and expenses of defending against such liability or alleged liability.

                      3.16 Survival. The foregoing  representations,  warranties
and agreements shall survive the execution of this Agreement.


                                       -6-

<PAGE>
                  4.  Piggyback Registration.

                      4.1 Registration  Rights. If, at any time commencing after
the date hereof,  the Company  proposes to register any of its securities  under
the  Securities  Act  (other  than  pursuant  to Form S-8,  S-4 or a  comparable
registration statement) it will give written notice by registered mail, at least
thirty (30) days prior to the filing of each such registration statement, to the
Purchasers  of its  intention  to do so. If any of the  Purchasers  notifies the
Company  within  twenty (20) days after receipt of any such notice of its desire
to include any of the Conversion Shares in such proposed registration statement,
the  Company  shall  afford  such  Purchaser  the  opportunity  to have any such
Conversion Shares (referred to in this Section 4 as the "Securities") registered
under such registration statement.

                  Notwithstanding  the  provisions  of  this  Section  4.1,  the
Company  shall  have the right at any time  after it shall  have  given  written
notice pursuant to this Section 4.1  (irrespective  of whether a written request
for inclusion of any such Securities  shall have been made) to elect not to file
any such  proposed  registration  statement,  or to withdraw  the same after the
filing but prior to the effective date thereof.

                      4.2 Provisions With Respect to Registration. In connection
with any registration under Section 4.1 hereof,  the following  provisions shall
apply:

                          (a) The Company (i) shall use its best efforts to file
a registration  statement  within sixty (60) days of receipt of any request by a
Purchaser  to have its  Securities  included  therein,  (ii)  shall use its best
efforts to have such registration  statement  declared effective at the earliest
possible time, and (iii) shall furnish to each Purchaser  whose  Securities have
been  included  in  such  registration  statement  (each  a  "Participant"  and,
collectively,   the  "Participants")   such  number  of  prospectuses  as  shall
reasonably be requested.

                          (b) The  Company  shall pay all costs  (excluding  any
underwriting or selling commissions or other charges of any broker-dealer acting
on  behalf  of  a  Participant),  fees  and  expenses  in  connection  with  all
registration  statements  filed pursuant to this Section 4,  including,  without
limitation,  the Company's legal and accounting fees, printing expenses and blue
sky fees and expenses.

                          (c) The Company will take all  necessary  action which
may be  required in  qualifying  or  registering  the  Securities  included in a
registration  statement  for offering and sale under the  securities or blue sky
laws of such states as reasonably  are requested by the  Participants,  provided
that the  Company  shall not be  obligated  to (i)  execute or file any  general
consent to service  of  process,  (ii)  qualify as a foreign  corporation  to do
business  under the laws of any such  jurisdiction  or (iii)  subject  itself to
taxation in such jurisdiction.

                          (d) The Company shall  indemnify each  Participant and
each person, if any, who controls such Participant within the meaning of Section
15 of the Securities Act


                                       -7-

<PAGE>

or  Section  20(a) of the  Securities  Exchange  Act of 1934,  as  amended  (the
"Exchange  Act"),  against  all  loss,  claim,  damage,   expense  or  liability
(including  all  expenses  reasonably  incurred in  investigating,  preparing or
defending  against any claim whatsoever) to which any of them may become subject
under the  Securities  Act,  the Exchange  Act or  otherwise,  arising from such
registration  statement (excluding any loss, claim, damage, expense or liability
arising  from  information  furnished  in  writing  by  or  on  behalf  of  such
Participant,  or its  successors  or assigns,  for  specific  inclusion  in such
registration statement).

                      (e) Each Participant and its successors and assigns, shall
indemnify the Company,  its officers and directors and each person,  if any, who
controls the Company  within the meaning of Section 15 of the  Securities Act or
Section 20(a) of the Exchange Act, against all loss, claim, damage or expense or
liability   (including  all  expenses   reasonably  incurred  in  investigating,
preparing or defending  against any claim  whatsoever)  to which they may become
subject under the Securities Act, the Exchange Act or otherwise,  arising solely
from the inclusion in such  registration  statement of information  furnished in
writing  by or on behalf of such  Participant,  or its  successors  or  assigns,
specifically  for  use  in  such  registration  statement;  provided  that  each
Participant's  liability hereunder shall not exceed the net proceeds of the sale
of Securities by such Participant pursuant to such registration statement.

                      (f) Nothing contained in this Agreement shall be construed
as requiring a Purchaser  to convert its Shares  prior to the initial  filing of
any registration statement or the effectiveness thereof.

                      (g) In the case of an  underwritten  offering  pursuant to
Section 4.1, if the managing  underwriter with respect to such offering requests
in writing that the number of the Company's  securities to be offered by selling
security holders in the registration be reduced because,  in the judgment of the
managing  underwriter,  the proposed  offering would be materially and adversely
affected,  then such securities  shall be reduced by such amount as the managing
underwriter  may  determine  in writing so as to not  materially  and  adversely
affect the  proposed  offering,  which  reduced  number of  securities  shall be
included  in the  offering,  selected,  first,  from  any  persons  or  entities
participating in such offering pursuant to demand registration rights and, next,
to the extent available,  among the other selling security holders participating
in such offering,  as nearly as possible pro rata, on the basis of the number of
the  Company's  securities  so requested  by each holder  thereof to be included
therein.

                      (h) Each  Participant,  if, as and when its Securities are
covered by a registration  statement filed pursuant to this Section 4, agrees if
and to the  extent  requested  by the  managing  underwriter,  in the case of an
underwritten sale of its Securities (to the extent timely notified in writing by
the  Company or the  managing  underwriter),  not to effect  any public  sale or
distribution  of  its  Securities  included  in  such  registration   statement,
including a sale  pursuant to Rule 144 (or any similar rule then in force) under
the Act,  except as part of such  underwritten  registration,  during the 30-day
period prior to, and a period of up to 180 days (as determined by the managing


                                       -8-

<PAGE>
underwriter)  beginning on, the effective date of any  underwritten  sale of its
Securities made pursuant to such registration statement.

                  5.  General Provisions.

                      5.1 Entire Agreement; Amendment and Waiver. This Agreement
and that certain letter  agreement dated February 5, 2000 constitutes the entire
agreement  between  the  parties  hereto  with  respect  to the  subject  matter
contained  herein and supersedes all prior oral or written  agreements,  if any,
between the parties  hereto with respect to such subject  matter and,  except as
otherwise  expressly  provided herein,  is not intended to confer upon any other
person any rights or remedies hereunder.  Any amendments hereto or modifications
hereof must be made in writing and executed by each of the parties  hereto.  Any
failure by the Company or the Purchasers to enforce any rights  hereunder  shall
not be deemed a waiver of such rights.

                      5.2  Notices.   Unless  otherwise  provided,   any  notice
required or permitted  under this Agreement  shall be given in writing and shall
be  deemed  effectively  given  (i) upon  personal  delivery  to the party to be
notified,  (ii) four (4) days after  deposit with the United States Post Office,
by registered or certified mail, postage prepaid, or (iii) one day after deposit
with a reputable  overnight  courier  service and  addressed  to the party to be
notified at the address  indicated for such party on the signature  page hereof,
or at such other  address as such party may  designate by ten (10) days' advance
written  notice to the other  parties,  with a copy (which shall not  constitute
notice) for the Company to Olshan  Grundman Frome  Rosenzweig & Wolosky LLP, 505
Park Avenue, New York, New York 10022-1170, Attention: Steven Wolosky, Esq.

                      5.3 Governing  Law. This  Agreement  shall be governed by,
and  construed  in  accordance  with,  the laws of the State of New York without
giving effect to conflict of laws principles.

                      5.4 Binding  Effect;  Assignment.  This  Agreement and the
various rights and obligations  arising  hereunder shall inure to the benefit of
and be binding upon the Company and the Purchasers and each of their  respective
successors and assigns.  Neither this Agreement nor any of the rights, interests
or obligations  hereunder  shall be transferred or assigned (by operation of law
or otherwise) by any of the parties hereto without the prior written  consent of
the other  parties  hereto.  Any  transfer or  assignment  of any of the rights,
interests  or  obligations  hereunder  in violation of the terms hereof shall be
void and of no force or effect.

                      5.5   Expenses.   All  costs  and  expenses   incurred  in
connection with this Agreement and the transactions contemplated hereby shall be
paid by the party incurring such costs and expenses.

                      5.6 Headings.  The headings or captions  contained in this
Agreement  are for  reference  purposes only and shall not affect in any way the
meaning or interpretation of this Agreement.


                                       -9-

<PAGE>

                      5.7 Pronouns. Whenever the pronouns "it" or "its" are used
herein,  they  shall  also be  deemed  to mean  "he" or "his" or "she" or "hers"
whenever applicable. Words in the singular shall be read and construed as though
in the plural and words in the plural  shall be read and  construed as though in
the singular in all cases where they would so apply.

                      5.8  Severability.  If any term or other provision of this
Agreement is invalid,  illegal or  incapable of being  enforced by virtue of any
rule of law, or public  policy,  all other  conditions  and  provisions  of this
Agreement  shall  nevertheless  remain in full  force and  effect so long as the
economic  or legal  substance  of the  transactions  contemplated  hereby is not
affected in any manner adverse to any party.  Upon such  determination  that any
term or other provision is invalid,  illegal or incapable of being enforced, the
parties  hereto shall  negotiate in good faith to modify this Agreement so as to
effect  the  original  intent  of the  parties  as  closely  as  possible  in an
acceptable  manner  to the end that the  transactions  contemplated  hereby  are
fulfilled to the maximum extent possible.

                      5.9 Information Confidential.  Each Purchaser acknowledges
that the information  received by it pursuant hereto may be confidential  and is
for such  Purchaser's use only. Such Purchaser  agrees that it will not use such
information  in  violation  of the  Exchange  Act,  or  reproduce,  disclose  or
disseminate  such  information to any other person , unless the Company has made
such information available to the public generally.

                      5.10  Counterparts.  This Agreement may be executed in one
or more  counterparts,  each of which  shall be deemed an  original,  but all of
which taken together shall constitute one and the same instrument.

                [Remainder of this page intentionally left blank]



                                      -10-

<PAGE>
                  [SIGNATURE PAGE TO STOCK PURCHASE AGREEMENT]


                  IN WITNESS  WHEREOF,  the parties have executed this Agreement
as of the date first above written.

                                   COMPANY:

                                   DELICIOUS BRANDS, INC.


                                   By:
                                       -----------------------------------------
                                       Name:
                                       Title:

                                       Address:


                                   PURCHASERS:




                                   By:
                                       -----------------------------------------
                                       Name:
                                       Title:

                                       Address:









                                      -11-


                        FORM OF STOCK PURCHASE AGREEMENT


                  STOCK PURCHASE  AGREEMENT (this  "Agreement") made and entered
as of this 3rd day of  March,  2000,  by and among  DELICIOUS  BRANDS,  INC.,  a
Delaware  corporation (the "Company") and the purchasers set forth on Schedule A
attached hereto (each a "Purchaser" and, collectively, the "Purchasers").

                                   WITNESSETH:

                  WHEREAS,  the  Company  desires  to issue  and  sell,  and the
Purchasers desire to purchase,  all upon the terms and subject to the conditions
set forth in this Agreement,  shares of the Series D Convertible Preferred Stock
of the Company, par value $.01 per share (the "Series D Preferred Stock").

                  NOW,  THEREFORE,  in  consideration of the premises and of the
mutual  covenants and  agreements of the parties herein  contained,  the parties
hereby agree as follows:

                  1.   Purchase and Sale of Stock.

                       1.1 Sale and Issuance of Series D Preferred Stock.

                           (a) A Certificate of Designation (the "Certificate"),
setting forth the designation,  preferences and other rights and  qualifications
of the Series D Preferred  Stock (the  "Series D  Preferred  Stock") in the form
attached  hereto as Exhibit A has been filed with the  Secretary of State of the
State of Delaware and the Company has  authorized the issuance and sale of up to
100,000 shares of the Series D Preferred Stock (the "Shares").

                           (b)  Subject  to the  terms  and  conditions  of this
Agreement,  each  Purchaser  severally  agrees to  purchase  at the  Closing (as
defined  below),  and the Company  agrees to sell and issue to each Purchaser at
the  Closing,  the  number of shares of the Series D  Preferred  Stock set forth
opposite such Purchaser's name on the Schedule of Purchasers  attached hereto as
Schedule A, at a purchase price of $20.00 per share.

                       1.2 Closing.

                           (a) The First  Closing.  The closing of the  purchase
and the sale of the Shares of Series D Preferred Stock hereunder (the "Closing")
shall be held at the offices of Olshan Grundman Frome  Rosenzweig & Wolosky LLP,
505 Park Avenue,  New York,  New York 10022 at 10 a.m.,  local time, on the date
hereof,  or at such  other  time  and  place  upon  which  the  Company  and the
Purchasers participating in such Closing shall agree (the "First Closing Date").



<PAGE>

                           (b)  Subsequent  Closings.  One  or  more  additional
closings of the purchase and sale of the Shares of Series D Preferred  Stock may
occur solely at the discretion of the Company.  Any such additional  closing may
be evidenced by the execution of an additional  signature page to this Agreement
by the Company and an additional Purchaser, and the inclusion of such additional
Purchaser's  name (along with the number of Shares such additional  Purchaser is
purchasing,  together  with  the  aggregate  purchase  price to be paid for such
Shares) on the Schedule of  Purchasers,  without any  requirement on the part of
the Company to seek the consent or approval of the Purchasers.

                           (c) General.  For purposes of this Agreement,  unless
the  context  otherwise  requires,  the  specific  closing at which the sale and
purchase of Shares  occurs shall be referred to herein as the "Closing" for such
sale and purchase.  The applicable date of each such sale and purchase of Shares
is referred to herein for  purposes  of such sale and  purchase as the  "Closing
Date."

                           (d)  Delivery.  At the  Closing,  the  Company  shall
deliver to each  Purchaser a  certificate  or  certificates,  registered in such
Purchaser's  name as set forth on the Schedule of Purchasers,  representing  the
number of Shares  designated  on the Schedule of  Purchasers  to be purchased by
such Purchaser,  against  payment of the purchase price  therefor.  The purchase
price for the Shares may be paid by (i) check payable to the Company,  (ii) wire
transfer pursuant to the Company's  instructions or (iii) any combination of the
foregoing.

                  2.  Representations,  Warranties and Covenants of the Company.
The Company represents warrants and covenants to the Purchasers as follows:

                      2.1 Corporate  Organization.  The Company is a corporation
duly  organized,  validly  existing and in good  standing  under the laws of the
State of Delaware,  and has all requisite  corporate power and authority to own,
operate  and lease its  properties  and to carry on its  business  as and in the
places where such properties are now owned, operated and leased or such business
is now being conducted.

                      2.2 Authorization. The Company has the necessary corporate
power and  authority to enter into this  Agreement and to assume and perform its
obligations  hereunder.  The  execution  and delivery of this  Agreement and the
performance  by  the  Company  of  its  obligations  hereunder  have  been  duly
authorized  by the Board of Directors of the Company.  This  Agreement  has been
duly  executed and delivered by the Company and  constitutes a legal,  valid and
binding obligation of the Company  enforceable against it in accordance with its
terms,  subject to (i) applicable  bankruptcy,  insolvency,  reorganization  and
moratorium  laws,  (ii)  other  laws  of  general   application   affecting  the
enforcement  of creditors'  rights  generally and general  principles of equity,
(iii) the  discretion of the court before which any  proceeding  therefor may be
brought,  and (iv) as rights to  indemnity  may be  limited  by federal or state
securities laws or by public policy.


                                       -2-

<PAGE>

                      2.3 Approvals and Consents. No action,  approval,  consent
or authorization,  including, but not limited to, any action, approval,  consent
or authorization by any governmental or quasi-governmental  agency,  commission,
board,  bureau, or instrumentality is necessary or required as to the Company in
order  to  constitute  this  Agreement  as  a  valid,  binding  and  enforceable
obligation of the Company in accordance  with its terms,  except for the consent
of U.S.  Bancorp  Republic  Commercial  Finance,  Inc.,  which the  Company  has
obtained.

                      2.4 Commissions;  Use of Proceeds.  Icahn Associates Corp.
will earn a 3% fee on the  gross  proceeds  of this  transaction  and  Network 1
Financial  Securities,  Inc.  ("Network  1")  will  earn a 10% fee on the  gross
proceeds  of all sales of Shares by the Company to Network 1's clients for which
Network 1 acts as placement agent on this transaction.  The commissions shall be
paid in cash,  except such  commission may be deferred at the  recipients'  sole
discretion.  The net proceeds received by the Company from this transaction will
be used for general corporate purposes, including capital expenditures,  product
development,  marketing and sales and working capital and to establish a working
capital reserve in connection with a potential sale of substantially  all of the
assets  of  the  Company  at  the  request  of  a  potential  purchaser  against
unanticipated  expenses  which may arise  prior to the  potential  closing.  The
proceeds  allocated  to  general  corporate  purposes  may  be  utilized  in the
discretion of the Board of Directors of the Company.

                  3.  Representations and Warranties of the Purchasers.  Each of
the Purchasers represents and warrants to the Company as to itself as follows:

                      3.1 Organization and Existence. To the extent indicated on
the signature pages hereto,  such Purchaser is either (i) a limited  partnership
duly organized and validly  existing  under the laws of its respective  state of
formation,  (ii) a limited liability company duly organized and validly existing
under the laws of its respective  state of formation,  (iii) a corporation  duly
organized  and  validly  existing  under  the  laws of its  respective  state of
incorporation or (iv) an individual.  Each Purchaser  represents that it was not
organized for the purpose of making an investment in the Company.

                      3.2 Authorization. The execution, delivery and performance
of this  Agreement by such Purchaser and the  consummation  by such Purchaser of
the transactions  contemplated  hereby and thereby are within the powers of such
Purchaser and have been duly authorized by all necessary individual,  corporate,
partnership or limited liability company action, as appropriate,  on the part of
such  Purchaser.  This  Agreement  has been duly  executed and delivered by such
Purchaser and constitutes a legal, valid and binding obligation of the Purchaser
enforceable against such Purchaser in accordance with its terms,  subject to (i)
applicable  bankruptcy,  insolvency,  reorganization  and moratorium  laws, (ii)
other laws of general application affecting the enforcement of creditors' rights
generally and general  principles of equity,  (iii) the  discretion of the court
before  which any  proceeding  therefor  may be  brought,  and (iv) as rights to
indemnity  may be  limited  by  federal  or state  securities  laws or by public
policy.


                                       -3-

<PAGE>

                      3.3 Approvals and Consents. No action,  approval,  consent
or authorization,  including, but not limited to, any action, approval,  consent
or authorization by any governmental or quasi-governmental  agency,  commission,
board,  bureau, or instrumentality is necessary or required as to such Purchaser
in order to  constitute  this  Agreement  as a valid,  binding  and  enforceable
obligation of such Purchaser in accordance with its terms.

                      3.4  Investment.  Such  Purchaser is acquiring  the Shares
being  purchased  by it for its own  account as  principal,  not as a nominee or
agent,  for investment  purposes  only, and not with a view to, or for,  resale,
distribution  or  fractionalization  thereof  in  whole  or in part and no other
person or entity has a direct or indirect  beneficial  interest in such  Shares.
Such Purchaser does not have any contract, undertaking, agreement or arrangement
with any  person or entity to sell,  transfer  or grant  participations  to such
person or entity or to any third  person or entity  with  respect to any of such
Shares.

                      3.5   Exemption   From   Registration.    Such   Purchaser
acknowledges  that the  offering  and sale of the  Shares  (the  "Offering")  is
intended to be exempt from  registration  under the  Securities  Act of 1933, as
amended (the "Securities  Act"), by virtue of Section 4(2) of the Securities Act
and the provisions of Regulation D promulgated  thereunder  ("Regulation D"). In
furtherance  thereof,  such Purchaser  represents and warrants to the Company as
follows:

                      (i)  Such  Purchaser  realizes  that  the  basis  for  the
                      exemption  may  not be  present  if,  notwithstanding  any
                      representations  and/or  warranties to the contrary herein
                      contained, such Purchaser has in mind merely acquiring the
                      Shares for a fixed or determinable period in the future;

                      (ii) Such Purchaser has the financial  ability to bear the
                      economic risk of his  investment,  has adequate  means for
                      providing for its current needs and  contingencies and has
                      no need for  liquidity  with respect to its  investment in
                      the Company; and

                      (iii) Such  Purchaser has such knowledge and experience in
                      financial,  and  business  matters  as  to be  capable  of
                      evaluating  the merits and risks of an  investment  in the
                      Shares.

                      3.6 Accredited Investor.  Such Purchaser is an "accredited
investor," as that term is defined in Rule 501 of Regulation D.

                      3.7 Available Information. Such Purchaser:

                      (i) Has been furnished with any and all documents that may
                      have been made  available  by the Company  upon request of
                      the  Purchaser  for a  reasonable  time  prior to the date
                      hereof including,  but not limited to, those documents set
                      forth on Annex A hereto;


                                       -4-

<PAGE>

                      (ii) Has been  provided an  opportunity  for a  reasonable
                      time  prior  to  the  date  hereof  to  obtain  additional
                      information  concerning the Offering,  the Company and all
                      other information to the extent the Company possesses such
                      information or can acquire it without  unreasonable effort
                      or expense;

                      (iii) Has been given the opportunity for a reasonable time
                      prior to the date hereof to ask  questions of, and receive
                      answers   from,   the   Company  or  its   representatives
                      concerning  the terms and  conditions  of the Offering and
                      other  matters  pertaining to an investment in the Shares,
                      or that which was otherwise  provided in order for them to
                      evaluate  the merits and risks of a purchase of the Shares
                      to the extent the Company  possesses  such  information or
                      can acquire it without unreasonable effort or expense;

                      (iv) Has not been furnished  with any oral  representation
                      or oral information in connection with the Offering; and

                      (v)  Has  determined   that  the  Shares  are  a  suitable
                      investment  for such  Purchaser and that at this time such
                      Purchaser could bear a complete loss of such investment.

                      3.8  Purchaser  Representative.   Such  Purchaser  is  not
relying  on  any  statements  or  representations  made  by the  Company  or its
affiliates   or  any   purchaser   representative   with   respect  to  economic
considerations involved in an investment in the Shares.

                      3.9 Transfer  Restrictions.  Such Purchaser shall not sell
or  otherwise  transfer  any  of  the  Shares  without  registration  under  the
Securities Act or an exemption  therefrom and such Purchaser  fully  understands
and agrees that such Purchaser  must bear the economic risk of such  Purchaser's
purchase because, among other reasons, the Shares have not been registered under
the  Securities Act or under the  securities  laws of any state and,  therefore,
cannot be resold,  pledged,  assigned or  otherwise  disposed of unless they are
subsequently  registered  under the  Securities  Act and  under  the  applicable
securities  laws of such states,  or unless  exemptions  from such  registration
requirements  are  available.  In  particular,  such Purchaser is aware that the
Shares  are  "restricted  securities,"  as such  term  is  defined  in Rule  144
promulgated  under the Securities Act. Such Purchaser also  understands that the
Company is under no obligation to register the Shares on such Purchaser's behalf
or  to  assist  such   Purchaser  in  complying  with  any  exemption  from  the
registration  requirements of the Securities Act or applicable  state securities
laws. Such Purchaser  further  understands that sales or transfers of the Shares
are further  restricted  by state  securities  laws and the  provisions  of this
Agreement.

                      3.10 Entire Agreement.  No  representations  or warranties
have been made to such  Purchaser  by the  Company,  or any  officer,  director,
employee, agent, affiliate or subsidiary

                                       -5-

<PAGE>

of the Company other than those contained herein,  and in subscribing for Shares
such  Purchaser  is not  relying  upon  any  representations  other  than  those
contained herein.

                      3.11  Purchaser  Information.  Any  information  that such
Purchaser has heretofore  furnished or is simultaneously  herewith furnishing to
the Company with  respect to such  Purchaser's  financial  position and business
experience  is correct  and  complete as of the date of this  Agreement  and, if
there should be any material  change in such  information,  such  Purchaser will
immediately furnish revised or corrected information to the Company.

                      3.12 Legends.  The Purchaser  understands and acknowledges
that the Shares and the shares of the Company's Common Stock, par value $.01 per
share ("Common Stock"),  issuable upon conversion of the Shares (the "Conversion
Shares") shall bear a legend  substantially as follows until (i) such securities
shall  have  been  registered  under the  Securities  Act and  effectively  been
disposed of in accordance with an effective  registration  statement thereunder;
or (ii) in the opinion of counsel for the Company  such  securities  may be sold
without  registration  under the Securities Act as well as any applicable  "Blue
Sky" or state securities laws:

                  "THESE SECURITIES HAVE NOT BEEN REGISTERED UNDER THE
                  SECURITIES ACT OF 1933, AS AMENDED (THE  "SECURITIES
                  ACT"), AND THEY MAY NOT BE OFFERED,  SOLD,  PLEDGED,
                  HYPOTHECATED,  ASSIGNED  OR  TRANSFERRED  EXCEPT (i)
                  PURSUANT  TO  A  REGISTRATION  STATEMENT  UNDER  THE
                  SECURITIES  ACT WHICH HAS  BECOME  EFFECTIVE  AND IS
                  CURRENT  WITH RESPECT TO THESE  SECURITIES,  OR (ii)
                  PURSUANT TO A SPECIFIC  EXEMPTION FROM  REGISTRATION
                  UNDER  THE  SECURITIES  ACT BUT  ONLY  UPON A HOLDER
                  HEREOF FIRST HAVING  OBTAINED THE WRITTEN OPINION OF
                  COUNSEL   TO    DELICIOUS    BRANDS,    INC.    (THE
                  "CORPORATION"),    OR   OTHER   COUNSEL   REASONABLY
                  ACCEPTABLE  TO THE  CORPORATION,  THAT THE  PROPOSED
                  DISPOSITION   IS  CONSISTENT   WITH  ALL  APPLICABLE
                  PROVISIONS  OF THE  SECURITIES  ACT AS  WELL  AS ANY
                  APPLICABLE  "BLUE  SKY" OR  OTHER  STATE  SECURITIES
                  LAW."

                      3.13  Purchaser  Address.  The  address  set  forth on the
signature pages of this Agreement is such Purchaser's true and correct business,
residence or domicile address.

                      3.14 Non-Marketable Investments.  Such Purchaser's overall
commitment   to   investments   that   are  not   readily   marketable   is  not
disproportionate  to such Purchaser's net worth, and an investment in the Shares
will not cause such overall commitment to become excessive.


                                       -6-

<PAGE>

                      3.15 Finders.  Such Purchaser represents and warrants that
such Purchaser has not retained any finder,  broker, agent, financial advisor or
other  intermediary  in connection  with the  transactions  contemplated by this
Agreement and agrees to indemnify  and hold harmless the Company,  its officers,
directors, affiliates, subsidiaries, employees and agents from liability for any
compensation  to any such  intermediary  retained by such Purchaser and the fees
and expenses of defending against such liability or alleged liability.

                      3.16 Survival. The foregoing  representations,  warranties
and agreements shall survive the execution of this Agreement.

                  4.  Piggyback Registration.

                      4.1 Registration  Rights. If, at any time commencing after
the date hereof,  the Company  proposes to register any of its securities  under
the  Securities  Act  (other  than  pursuant  to Form S-8,  S-4 or a  comparable
registration statement) it will give written notice by registered mail, at least
thirty (30) days prior to the filing of each such registration statement, to the
Purchasers  of its  intention  to do so. If any of the  Purchasers  notifies the
Company  within  twenty (20) days after receipt of any such notice of its desire
to include any of the Conversion Shares in such proposed registration statement,
the  Company  shall  afford  such  Purchaser  the  opportunity  to have any such
Conversion Shares (referred to in this Section 4 as the "Securities") registered
under such registration statement.

                  Notwithstanding  the  provisions  of  this  Section  4.1,  the
Company  shall  have the right at any time  after it shall  have  given  written
notice pursuant to this Section 4.1  (irrespective  of whether a written request
for inclusion of any such Securities  shall have been made) to elect not to file
any such  proposed  registration  statement,  or to withdraw  the same after the
filing but prior to the effective date thereof.

                      4.2 Provisions With Respect to Registration. In connection
with any registration under Section 4.1 hereof,  the following  provisions shall
apply:

                          (a) The Company (i) shall use its best efforts to file
a registration  statement  within sixty (60) days of receipt of any request by a
Purchaser  to have its  Securities  included  therein,  (ii)  shall use its best
efforts to have such registration  statement  declared effective at the earliest
possible time, and (iii) shall furnish to each Purchaser  whose  Securities have
been  included  in  such  registration  statement  (each  a  "Participant"  and,
collectively,   the  "Participants")   such  number  of  prospectuses  as  shall
reasonably be requested.

                          (b) The  Company  shall pay all costs  (excluding  any
underwriting or selling commissions or other charges of any broker-dealer acting
on  behalf  of  a  Participant),  fees  and  expenses  in  connection  with  all
registration  statements  filed pursuant to this Section 4,  including,  without
limitation,  the Company's legal and accounting fees, printing expenses and blue
sky fees and expenses.


                                       -7-

<PAGE>

                          (c) The Company will take all  necessary  action which
may be  required in  qualifying  or  registering  the  Securities  included in a
registration  statement  for offering and sale under the  securities or blue sky
laws of such states as reasonably  are requested by the  Participants,  provided
that the  Company  shall not be  obligated  to (i)  execute or file any  general
consent to service  of  process,  (ii)  qualify as a foreign  corporation  to do
business  under the laws of any such  jurisdiction  or (iii)  subject  itself to
taxation in such jurisdiction.

                          (d) The Company shall  indemnify each  Participant and
each person, if any, who controls such Participant within the meaning of Section
15 of the  Securities  Act or Section  20(a) of the  Securities  Exchange Act of
1934, as amended (the "Exchange Act"), against all loss, claim, damage,  expense
or liability  (including  all  expenses  reasonably  incurred in  investigating,
preparing or defending  against any claim  whatsoever)  to which any of them may
become subject under the Securities Act, the Exchange Act or otherwise,  arising
from such registration  statement (excluding any loss, claim, damage, expense or
liability arising from information  furnished in writing by or on behalf of such
Participant,  or its  successors  or assigns,  for  specific  inclusion  in such
registration statement).

                          (e) Each  Participant  and its successors and assigns,
shall indemnify the Company, its officers and directors and each person, if any,
who controls the Company  within the meaning of Section 15 of the Securities Act
or Section 20(a) of the Exchange Act, against all loss, claim, damage or expense
or liability  (including  all  expenses  reasonably  incurred in  investigating,
preparing or defending  against any claim  whatsoever)  to which they may become
subject under the Securities Act, the Exchange Act or otherwise,  arising solely
from the inclusion in such  registration  statement of information  furnished in
writing  by or on behalf of such  Participant,  or its  successors  or  assigns,
specifically  for  use  in  such  registration  statement;  provided  that  each
Participant's  liability hereunder shall not exceed the net proceeds of the sale
of Securities by such Participant pursuant to such registration statement.

                          (f)  Nothing  contained  in this  Agreement  shall  be
construed  as  requiring a Purchaser  to convert its Shares prior to the initial
filing of any registration statement or the effectiveness thereof.

                          (g) In the case of an underwritten  offering  pursuant
to Section  4.1,  if the  managing  underwriter  with  respect to such  offering
requests in writing that the number of the Company's securities to be offered by
selling security holders in the registration be reduced because, in the judgment
of the managing  underwriter,  the proposed  offering  would be  materially  and
adversely affected,  then such securities shall be reduced by such amount as the
managing  underwriter  may  determine  in  writing so as to not  materially  and
adversely affect the proposed offering, which reduced number of securities shall
be  included  in the  offering,  selected,  first,  from any persons or entities
participating in such offering pursuant to demand registration rights and, next,
to the extent available,  among the other selling security holders participating
in such offering, as


                                       -8-

<PAGE>

nearly as  possible  pro  rata,  on the  basis of the  number  of the  Company's
securities so requested by each holder thereof to be included therein.

                          (h) Each  Participant,  if, as and when its Securities
are covered by a registration statement filed pursuant to this Section 4, agrees
if and to the extent  requested by the managing  underwriter,  in the case of an
underwritten sale of its Securities (to the extent timely notified in writing by
the  Company or the  managing  underwriter),  not to effect  any public  sale or
distribution  of  its  Securities  included  in  such  registration   statement,
including a sale  pursuant to Rule 144 (or any similar rule then in force) under
the Act,  except as part of such  underwritten  registration,  during the 30-day
period prior to, and a period of up to 180 days (as  determined  by the managing
underwriter)  beginning on, the effective date of any  underwritten  sale of its
Securities made pursuant to such registration statement.

                  5. Consent.  Each Purchaser hereby consents to the increase of
the authorized  shares for issuance of the Series D Preferred  Stock,  par value
$.01 from 100,000  shares to 150,000  shares,  provided  that, a majority of the
Board of  Directors  of the  Company at such  later  date  deems  such  increase
necessary  in the  Board  of  Directors'  business  judgment  and the  Board  of
Directors approves such increase.

                  6. General Provisions.

                     6.1 Entire Agreement;  Amendment and Waiver. This Agreement
constitutes the entire agreement  between the parties hereto with respect to the
subject  matter  contained  herein  and  supersedes  all prior  oral or  written
agreements,  if any,  between the parties  hereto with  respect to such  subject
matter and, except as otherwise  expressly  provided herein,  is not intended to
confer upon any other person any rights or remedies  hereunder.  Any  amendments
hereto or  modifications  hereof must be made in writing and executed by each of
the parties hereto.  Any failure by the Company or the Purchasers to enforce any
rights hereunder shall not be deemed a waiver of such rights.

                     6.2 Notices. Unless otherwise provided, any notice required
or permitted  under this Agreement shall be given in writing and shall be deemed
effectively given (i) upon personal  delivery to the party to be notified,  (ii)
four (4) days after deposit with the United States Post Office, by registered or
certified mail, postage prepaid, or (iii) one day after deposit with a reputable
overnight  courier  service  and  addressed  to the party to be  notified at the
address  indicated for such party on the signature page hereof, or at such other
address as such party may designate by ten (10) days' advance  written notice to
the other  parties,  with a copy  (which  shall not  constitute  notice) for the
Company to Olshan Grundman Frome Rosenzweig & Wolosky LLP, 505 Park Avenue,  New
York, New York 10022-1170, Attention: Steve Wolosky, Esq.

                     6.3 Governing Law. This Agreement shall be governed by, and
construed in accordance  with,  the laws of the State of New York without giving
effect to conflict of laws principles.


                                       -9-

<PAGE>


                     6.4 Binding  Effect;  Assignment.  This  Agreement  and the
various rights and obligations  arising  hereunder shall inure to the benefit of
and be binding upon the Company and the Purchasers and each of their  respective
successors and assigns.  Neither this Agreement nor any of the rights, interests
or obligations  hereunder  shall be transferred or assigned (by operation of law
or otherwise) by any of the parties hereto without the prior written  consent of
the other  parties  hereto.  Any  transfer or  assignment  of any of the rights,
interests  or  obligations  hereunder  in violation of the terms hereof shall be
void and of no force or effect.

                     6.5 Expenses. All costs and expenses incurred in connection
with this Agreement and the  transactions  contemplated  hereby shall be paid by
the party incurring such costs and expenses.

                     6.6  Headings.  The headings or captions  contained in this
Agreement  are for  reference  purposes only and shall not affect in any way the
meaning or interpretation of this Agreement.

                     6.7 Pronouns.  Whenever the pronouns "it" or "its" are used
herein,  they  shall  also be  deemed  to mean  "he" or "his" or "she" or "hers"
whenever applicable. Words in the singular shall be read and construed as though
in the plural and words in the plural  shall be read and  construed as though in
the singular in all cases where they would so apply.

                     6.8  Severability.  If any term or other  provision of this
Agreement is invalid,  illegal or  incapable of being  enforced by virtue of any
rule of law, or public  policy,  all other  conditions  and  provisions  of this
Agreement  shall  nevertheless  remain in full  force and  effect so long as the
economic  or legal  substance  of the  transactions  contemplated  hereby is not
affected in any manner adverse to any party.  Upon such  determination  that any
term or other provision is invalid,  illegal or incapable of being enforced, the
parties  hereto shall  negotiate in good faith to modify this Agreement so as to
effect  the  original  intent  of the  parties  as  closely  as  possible  in an
acceptable  manner  to the end that the  transactions  contemplated  hereby  are
fulfilled to the maximum extent possible.

                     6.9 Information  Confidential.  Each Purchaser acknowledges
that the information  received by it pursuant hereto may be confidential  and is
for such  Purchaser's use only. Such Purchaser  agrees that it will not use such
information  in  violation  of the  Exchange  Act,  or  reproduce,  disclose  or
disseminate  such  information to any other person , unless the Company has made
such information available to the public generally.

                     6.10 Counterparts. This Agreement may be executed in one or
more counterparts,  each of which shall be deemed an original,  but all of which
taken together shall constitute one and the same instrument.

                [Remainder of this page intentionally left blank]


                                      -10-

<PAGE>

                  [SIGNATURE PAGE TO STOCK PURCHASE AGREEMENT]


                  IN WITNESS  WHEREOF,  the parties have executed this Agreement
as of the date first above written.

                                   COMPANY:

                                   DELICIOUS BRANDS, INC.


                                   By:
                                      ------------------------------------------
                                      Name:
                                      Title:

                                      Address:


                                   PURCHASERS:



                                   ---------------------------------------------
                                       Name:

                                       Address:




                                   ---------------------------------------------
                                       Name:

                                       Address:






                                      -11-



4
                            ASSET PURCHASE AGREEMENT

                                 By and Between

                             Delicious Brands, Inc.,

                                       and

                                   BF USB Inc.


            THIS ASSET PURCHASE AGREEMENT (this "Agreement"),  dated as of April
5, 2000,  is by and between BF USB Inc., a Delaware  corporation  ("Purchaser"),
and  Delicious  Brands,  Inc.,  a Delaware  corporation  ("Seller").  Seller and
Purchaser  may   hereinafter  be  referred  to  collectively  as  "Parties"  and
individually as a "Party".

            WHEREAS,  the Parties  wish to provide for the terms and  conditions
upon which Purchaser will acquire substantially all of the assets of Seller.

            WHEREAS,   the  Parties  wish  to  make   certain   representations,
warranties,  covenants and  agreements  in  connection  with the purchase of the
assets and also to prescribe various terms and conditions to such transaction.

            NOW THEREFORE, in consideration of the mutual covenants and promises
contained herein and for other good and valuable consideration,  the receipt and
sufficiency  of which are  hereby  acknowledged,  the  Parties  hereby  agree as
follows:


                                    Section 1
                        Premises, Exhibits and Schedules

            The premises,  Exhibits and Schedules hereto  constitute an integral
and substantive part of this Agreement.

                                    Section 2
                                   Definitions

            2.1   Certain Defined Terms. As used in this Agreement, the term:
            (a)   "AAA" shall have the meaning set forth in Section 11(l).
            (b)   "Agreement" shall have the meaning set forth in the preamble.
            (c)   "Allocation  Certificate"  shall have the meaning set forth in
Section 3(e).
            (d)   "Antitrust  Division"  shall  have the  meaning  set  forth in
Section 6(f).
            (e)   "Appointing  Authority"  shall have the  meaning  set forth in
Section 11(l).
            (f)   "Assigned  Contracts"  shall  have the  meaning  set  forth in
Exhibit 3(a)(ii).
            (g)   "Assumed  Liabilities" shall have the meaning set forth in the
Liability Undertaking.
            (h)   "Auditor" shall have the meaning set forth in Section 3(c).
            (i)   "Audited  Closing  Balance  Sheet"  shall have the meaning set
forth in Section 3(c).
            (j)   "Authority"  and  "Authorities"  shall have the  meanings  set
forth in Section 4(e).

<PAGE>

            (k)   "Bank" shall have the meaning set forth in Section 6(o).
            (l)   "Bank  Extension"  shall have the meaning set forth in Section
6(o).
            (m)   "Basket  Amount"  shall have the  meaning set forth in Section
10(f).
            (n)   "Benefit  Arrangement"  shall  have the  meaning  set forth in
Section 4(r)(iv).
            (o)   "Benefit  Plans"  shall have the  meaning set forth in Section
4(r)(xii).
            (p)   "Break-up  Fee"  shall have the  meaning  set forth in Section
6(c)(ii).
            (q)   "Business  Day" shall mean a day,  other than a Saturday  or a
Sunday, on which commercial banks are not closed in New York City, U.S.A. and in
the City of Parma, Italy.
            (r)   "Closing" shall have the meaning set forth in Section 3(d).
            (s)   "Closing  Date"  shall have the  meaning  set forth in Section
3(d).
            (t)   "Closing  Working Capital Balance  Adjustment"  shall have the
meaning set forth in Section 3(c).
            (u)   "Closing  Working  Capital  Balance/(Deficit)"  shall have the
meaning set forth in Section 3(c).
            (v)   "COBRA" shall have the meaning set forth in Section 4(r)(xii).
            (w)   "Code" shall have the meaning set forth in Section 4(r)(i).
            (x)   "Consent" and  "Consents"  shall have the meaning set forth in
Section 4(f).
            (y)   "Disclose" shall have the meaning set forth in Section 6(e).
            (z)   "Disclosure  Schedule"  shall  have the  meaning  set forth in
Section 4(a).
            (aa)  "DOL" shall have the meaning set forth in Section 4(r)(i)(B).
            (bb)  "Dollars" and "$" shall mean lawful money of the United States
of America.
            (cc)  "ERISA" shall have the meaning set forth in Section 4(r)(i).
            (dd)  "Escrow Account" shall have the meaning set forth in Section 3
of the Escrow Agreement.
            (ee)  "Escrow Agent" shall have the meaning  ascribed thereto in the
preamble of the Escrow Agreement.
            (ff)  "Escrow   Agreement"   shall   mean   the   escrow   agreement
substantially  in the form of Exhibit  7(g)  hereto and to be  delivered  by the
parties at Closing pursuant to this Agreement.
            (gg)  "Escrow  Amount"  shall have the  meaning set forth in Section
3(b)(A)(ii).
            (hh)  "Estimated  Closing Working Capital  Balance/(Deficit)"  shall
have the meaning set forth in Section 3 (c).
            (ii)  "Excluded  Assets" shall have the meaning set forth in Section
3(a)(iv).
            (jj)  "FTC" shall have the meaning set forth in Section 6(f).
            (kk)  "GAAP" and "general accepted accounting principles" shall have
the meaning set forth in Section 2.2.
            (ll)  "Hazardous  Material"  shall  have the  meaning  set  forth in
Section 4(z)(i).

                                                                               2
<PAGE>

            (mm)  "HSR Act" shall have the meaning set forth in Section 3(d).
            (nn)  "Indemnified  Party"  shall  have  the  meaning  set  forth in
Section 10(g).
            (oo)  "Indemnifying  Party"  shall  have the  meaning  set  forth in
Section 10(g).
            (pp)  "Independent  Accountants" shall have the meaning set forth in
Section 3(c).
            (qq)  "Information"  shall  have the  meaning  set forth in  Section
6(e).
            (rr)  "IP  Assignments"  shall have the meaning set forth in Section
3(a)(iii).
            (ss)  "Intellectual  Property  Rights"  shall have the  meaning  set
forth in Section 4(n).
            (tt)  "Latest  Balance  Sheet"  shall have the  meaning set forth in
Section 4(g).
            (uu)  "Law" and "Laws"  shall have the  meaning set forth in Section
4(e).
            (vv)  "Liability  Undertaking"  shall have the  meaning set forth in
Section 3(b)(B).
            (ww)  "Lien" shall mean any restriction on personal or real property
of  any  kind,  including  without  limitation,   any  mortgage,  pledge,  lien,
hypothecation,  security  interest,  encumbrance,  claim of any kind,  easement,
right-of-way, tenancy, covenant, encroachment, restriction or charge of any kind
or nature (whether or not of record).

           (xx)   "Loss Contingency" shall have the meaning set forth in Section
4(h).
           (yy)   "New Name" shall have the meaning set forth in Section 7(j).
           (zz)   "Party" or  "Parties"  shall have the meaning set forth in the
preamble.
           (aaa)  "Payoff  Schedule" shall have the meaning set forth in Section
6(q).
           (bbb)  "PBGC" shall have the meaning set forth in Section 4(r)(i)(B).
           (ccc)  "Pension  Plan"  shall have the  meaning  set forth in Section
4(r)(i).
           (ddd)  "Permitted  Liens" shall have the meaning set forth in Section
3(a).
           (eee)  "Properties"  shall  have the  meaning  set  forth in  Section
4(z)(i).
           (fff)  "Purchase  Price"  shall have the meaning set forth in Section
3(b)(A).
           (ggg)  "Purchaser"  shall mean BF USB Inc. or any other  entity that:
(A) (x) owns or controls BF USB Inc.;  (y) BF USB Inc. owns or controls;  or (z)
is owned and  controlled  by the same parent  company or  companies  or the same
ultimate  beneficial owner as BF USB Inc., and (B) to which BF USB Inc. may have
assigned this Agreement as of the Closing.
           (hhh)  "Reserve Escrow Agreement" shall have the meaning set forth in
Section 6(n).
           (iii)  "Seller" shall mean Delicious Brands, Inc.
           (jjj)  "Seller's  Assets" shall have the meaning set forth in Section
3(a).
           (kkk)  "Seller  Capital  Stock"  shall have the  meaning set forth in
Section 4(c).
           (lll)  "Special  Reserve  Fund"  shall have the  meaning set forth in
Section 6(n).
           (mmm)  "Subsidiary"  and  "Subsidiaries"  shall have the  meaning set
forth in Section 4(b).
           (nnn)  "Tax  Returns"  shall  have the  meaning  set forth in Section
4(p).

                                                                               3
<PAGE>

           (ooo)  "Third  Party"  shall  have the  meaning  set forth in Section
6(c)(i)(A).
           (ppp)  "Termination Date" shall have the meaning set forth in Section
3(d).
           (qqq)  "Treasury"  shall  have  the  meaning  set  forth  in  Section
4(r)(i)(B).
           (rrr)  "Transferred  Employees"  shall have the  meaning set forth in
Section 6(l)(i).
           (sss)  "Welfare  Plan"  shall have the  meaning  set forth in Section
4(r)(iii).
           (ttt)  "Worth Agreements" shall have the meaning set forth in Section
6(p)(ii).

            2.2  Accounting  Terms and  Determinations.  All  references in this
Agreement to "generally  accepted  accounting  principles"  or "GAAP" shall mean
generally  accepted  accounting  principles  in effect in the  United  States of
America at the time of application  thereof.  Unless otherwise specified herein,
all accounting terms used herein shall be interpreted,  all determinations  with
respect  to  accounting  matters  hereunder  shall  be made,  and all  financial
statements and certificates  and reports as to financial  matters required to be
furnished  hereunder shall be prepared,  in accordance  with generally  accepted
accounting principles, applied on a consistent basis.


                                    Section 3
                               Purchase of Assets

            (a)  Assets  to be  Purchased.  Upon the terms  and  subject  to the
conditions set forth in this Agreement (other than such conditions as shall have
been waived in accordance with the terms hereof),  Seller shall sell,  transfer,
convey,  assign and deliver to  Purchaser,  and  Purchaser  shall  purchase from
Seller, at the Closing hereunder,  all of the assets,  properties,  goodwill and
rights of Seller,  as a going concern,  of every nature,  kind and  description,
tangible  and  intangible,  wheresoever  located  and  whether or not carried or
reflected on the books and records of Seller (hereinafter sometimes collectively
referred to as "Seller's Assets"), including without limitation (i) the right to
use the names and all variations thereof listed on Exhibit 3(a)(i) hereto;  (ii)
the assets  referred  to in the  form(s)  of Bill (or  Bills) of Sale  listed on
Exhibit 3(a)(ii) hereto; (iii) the trademarks,  licenses, and other Intellectual
Property Rights set forth in the assignment and transfer  documents set forth in
Exhibit 3(a)(iii) (the "IP  Assignments");  and (iv) the assets reflected on the
Latest Balance Sheet,  with only such  dispositions of such assets as shall have
occurred in the ordinary course of Seller's  business  between December 31, 1999
and the Closing and which are permitted by the terms hereof;  and excluding only
(x) the minute books,  corporate  seal and stock records of Seller,  and (y) the
assets specifically set forth on Exhibit 3(a)(iv) hereto (the assets referred to
in  Sections  3(a)(iv)(x)  and (y),  hereinafter,  collectively,  the  "Excluded
Assets").  All real property assets and fixtures  included among Seller's Assets
shall be conveyed free and clear of any Lien,  except for those Liens  described
on Exhibit  3(a) hereto  (the  "Permitted  Liens").  All  machinery,  equipment,
vehicles and other personal property,  including without limitation inventories,
accounts and notes  receivable,  trade notes,  trade  accounts and  Intellectual
Property  Rights,  shall be conveyed  free and clear of any Liens except for the
Permitted Liens. Purchaser shall not assume any liabilities of Seller whether or
not associated  with Seller's  Assets or in any other way associated with Seller
or any of its  businesses  except as  specifically  set  forth in the  Liability
Undertaking set forth in Exhibit 3(b)(B).

            (b) Purchase Price. Upon the terms and subject to the conditions set
forth in this Agreement,  in consideration for Seller's Assets and the covenants
contained herein (including,  without limitation,  the restrictive covenants set
forth in the Noncompetition and Confidentiality  Agreement of the Seller and the
covenant to procure the other Noncompetition and Confidentiality


                                                                               4
<PAGE>

Agreements set forth on Exhibit 7(h)) and in full payment  thereof,  at Closing,
Purchaser shall:

                        (A) pay to Seller a total  purchase  price of Twenty Six
            Million Six  Hundred  Eighty  Thousand  Dollars  ($26,680,000)  (the
            "Purchase Price") as follows:


                        (i)         By  federal  wire  transfer  of  immediately
                                    available funds to the account(s) designated
                                    by Seller  (including  pursuant  to  Section
                                    6(q)(i)(z))   by   written   notice   to  be
                                    delivered  to  Purchaser  at least  five (5)
                                    Business  Days prior to Closing,  the sum of
                                    the Purchase Price,  less (1) (x) the amount
                                    of  One  Million  Seven   Hundred   Thousand
                                    Dollars ($1,700,000) representing the agreed
                                    upon  working  capital  adjustment,  plus or
                                    less (as the case may be), (y) the Estimated
                                    Closing  Working  Capital  Balance/(Deficit)
                                    pursuant to Section  3(c);  and less (2) the
                                    Escrow  Amount to be  deposited  pursuant to
                                    subparagraph (ii) below.

                        (ii)        By  federal  wire  transfer  of  immediately
                                    available funds to the Escrow  Account,  the
                                    sum of Five Million Three Hundred Thirty-Six
                                    Thousand Dollars  ($5,336,000)  (the "Escrow
                                    Amount");

                        and

                        (B)   execute   and   deliver  to  Seller  a   Liability
Undertaking in the form of Exhibit 3(b)(B) hereto ("Liability Undertaking").

            (c) Closing Working Capital Balance Adjustment. The "Closing Working
Capital  Balance  Adjustment"  shall  be the  amount  stated  in  Exhibit  3(c),
Paragraph C, Item VI(c),  equaling to the difference between: (x) the "Estimated
Closing Working Capital Balance/(Deficit)", as stated on Exhibit 3(c), Paragraph
C, Item V(a), and (y) the "Closing Working Capital Balance/(Deficit)", as stated
in Exhibit 3(c),  Paragraph C, Item V(b). The Estimate  Closing  Working Capital
Balance/(Deficit)   is  Seller's   estimate  of  the  Closing   Working  Capital
Balance/(Deficit) calculated pursuant to Exhibit 3(c) using the figures notified
by Seller to  Purchaser at least five (5)  Business  Days prior to Closing.  The
Closing Working Capital  Balance/(Deficit) shall be calculated using the figures
set forth in the Seller's  Audited Closing Balance Sheet and the Closing Working
Capital Balance Adjustment shall be due to (xx) Purchaser,  if positive, or (yy)
Seller,  if negative,  pursuant to Section 10(d).  Within  forty-five  (45) days
after the Closing  Date,  Seller  shall  deliver to  Purchaser a  (consolidated)
balance sheet for the Seller (and its  Subsidiaries) as of 11:59 p.m. of the day
immediately  prior to the Closing Date (the "Audited  Closing  Balance  Sheet"),
prepared by Seller in accordance with GAAP and  consistently  with the method of
preparation of the Latest Balance Sheet; provided,  however, that audit fees and
expenses with respect to the audit of the Audited  Closing  Balance  Sheet,  any
entries  or  adjustments  by  reason  of  any  Code  election,  any  entries  or
adjustments  by reason of a change in the business or operations of Seller after
the Closing  and any  finders or brokers or similar  fees and all legal fees and
expenses  payable by Seller in  connection  with the  transactions  contemplated
hereby shall not be included in such Audited  Closing  Date Balance  Sheet.  The
Audited  Closing  Date Balance  Sheet shall be audited by auditors  appointed by
Seller (the "Auditor"). All Parties shall have the right to review the Auditor's
audit work papers.  Auditor shall prepare a computation  of the Closing  Working
Capital  Balance  Adjustment  based on the Audited  Closing Balance Sheet and in
accordance with the terms of this Agreement and shall submit such computation to
Purchaser  and  Seller in writing  at the same time that  copies of the  Audited
Closing  Balance Sheet are delivered.  The Audited  Closing  Balance Sheet shall
become


                                                                               5
<PAGE>

final and binding upon the parties  unless,  within  thirty (30) days  following
submission of the Audited  Closing Balance Sheet and the Closing Working Capital
Balance Adjustment  calculation,  a Party notifies the other Party in writing of
its objection thereto (the "First Notification"). The Parties shall negotiate in
good faith to resolve  their  differences.  If the Parties are unable to resolve
their differences  within twenty (20) days of receipt of the First  Notification
by  the  non-objecting  Party,  the  Parties  shall  submit  the  dispute  to an
independent  accounting firm mutually  selected by the Parties (the "Independent
Accountants")  for resolution.  The Independent  Accountants shall be limited to
determining whether the Audited Closing Balance Sheet was prepared in accordance
with GAAP and consistently  with the method of preparation of the Latest Balance
Sheet, and the calculation of the Closing Working Capital Balance Adjustment was
calculated  appropriately  from the figures  contained  in the  Audited  Closing
Balance Sheet and pursuant to the method set forth in Exhibit 3(c).  The Parties
shall instruct the Independent  Accountants to use their  reasonable  efforts to
make  their   determination   within  thirty  (30)  days  of   submission.   The
determination of the Independent  Accountants shall be final and non-appealable,
and shall be binding upon the Parties.  The fees and expenses of the Independent
Accountants shall be divided and paid equally by Seller and Purchaser.

            (d) Closing.  Unless this Agreement  shall have been  terminated and
the  transactions  contemplated  herein  shall have been  abandoned  pursuant to
Section 9 hereof,  a closing (the "Closing") will be held as soon as practicable
but in no event later than May 31, 2000 (the "Closing Date"), provided, however,
that if any of the  conditions  provided  for in Section 7 and  Section 8 hereof
shall not have been  satisfied  or waived by such  date,  then the Party to this
Agreement that is unable to satisfy such  condition or  conditions,  despite the
best efforts of such Party,  shall be entitled to postpone the Closing by notice
to the  other  Parties  until  such  condition  or  conditions  shall  have been
satisfied  (which  such  notifying  Party  will  seek to cause to  happen at the
earliest  practicable  date) or waived,  but in no event shall the Closing occur
later than the "Termination  Date" which shall be the later to occur of: (i) ten
(10) days after the  expiration of the waiting  period  (including any extension
thereof by reason of a request for  further  information)  under the  Hart-Scott
Rodino  Antitrust  Improvements  Act of 1976,  as  amended,  and the  rules  and
regulations  promulgated  thereunder (the "HSR Act"), and (ii) five (5) Business
Days after any necessary authority and approval of Seller's shareholders of this
Agreement and the transactions  contemplated  herein, but in no event later than
June 15, 2000,  unless the Parties  shall agree in writing to extend the date of
such  Closing.  The Closing shall be held at the offices of BBLP-Pavia e Ansaldo
at the  address  set forth in  Section  11(e) or at such other  location  as the
Parties  may agree in writing,  at 10:00 a.m.,  local time or such other time as
the Parties may agree,  at which time and place the  documents  and  instruments
necessary or appropriate to effect the transactions  contemplated herein will be
exchanged by the Parties.

            (e) Allocation.  Seller and Purchaser  agree that the  consideration
paid to Seller  pursuant to this  Section 3 shall be  allocated  for purposes of
this Agreement and for federal, state and local tax purposes as set forth on the
Allocation   Certificate  attached  hereto  as  Exhibit  3(e)  (the  "Allocation
Certificate").  The Allocation  Certificate  shall be completed on or before the
Closing Date.  Purchaser and Seller shall file all federal,  state and local tax
returns  in  accordance   with  the  allocation  set  forth  on  the  Allocation
Certificate.


                                    Section 4
                    Representations and Warranties of Seller

            Seller  hereby  represents  and warrants to Purchaser as of the date
hereof as follows:


                                                                               6
<PAGE>

            (a) Disclosure Schedule. The disclosure schedule marked as Exhibit 4
hereto (the  "Disclosure  Schedule") is divided into "parts" which correspond to
the  subsections  of this  Section  4.  The  Disclosure  Schedule  includes  all
information  concerning Seller and each of its subsidiaries  which is responsive
to each section hereof to make such Disclosure Schedule accurate and complete in
all material respects for each such part.

            (b) Corporate Organization.  The Disclosure Schedule sets forth each
Subsidiary (as defined below) of Seller. Seller is a corporation duly organized,
validly  existing  and in good  standing  under  the  laws of the  state  of its
incorporation,  has full corporate  power and authority to carry on its business
as it is now being  conducted and to own,  lease and operate its  properties and
assets, is duly qualified or licensed to do business as a foreign corporation in
good standing in every other  jurisdiction in which the character or location of
the properties and assets owned,  leased or operated by it or the conduct of its
business requires such qualification or licensing,  except in such jurisdictions
in which the failure to be so qualified or licensed and in good  standing  would
not,  individually  or in the aggregate,  have a material  adverse effect on its
condition (financial or otherwise),  results of operations,  assets,  properties
and going concern value; and has heretofore  delivered to Purchaser complete and
correct copies of its articles or certificate of  incorporation  and bylaws,  as
presently  in  effect.  The  Disclosure  Schedule  contains  for  Seller and its
subsidiaries a list of all  jurisdictions in which each is qualified or licensed
to do business.  The Disclosure Schedule sets forth the name and jurisdiction of
incorporation  of each  corporation as to which more than fifty percent (50%) of
the outstanding  equity securities having ordinary voting rights or power at the
time of  determination  is  being  made is  owned  or  controlled,  directly  or
indirectly,  by Seller  (individually,  a  "Subsidiary"  and  collectively,  the
"Subsidiaries").  Except as set forth in the Disclosure Schedule, in the case of
each Subsidiary:  (i) all outstanding  capital stock and other equity securities
are owned or  controlled  directly or  indirectly  by Seller;  (ii) there are no
contractual or consensual  limitations  on Seller's  ability to vote or alienate
such  securities;  (iii)  there are no  outstanding  options,  warrants or other
rights to purchase or acquire securities of such corporation or securities owned
or held by Seller;  (iv) there are no other contractual or consensual charges or
impediments  which would materially limit or impair the ownership of such equity
interests or the ability effectively to exercise the full rights of ownership or
control  of such  equity  interests,  including  without  limitation  any voting
trusts,  voting agreements,  or rights of first refusal or first option; and (v)
there  are  no   contracts,   commitments,   understandings,   arrangements   or
restrictions by which any such corporation is bound to issue, sell,  transfer or
to  purchase  or  acquire  any  shares  of its  capital  stock or  other  equity
securities or options, warrants or rights. Except as set forth on the Disclosure
Schedule,  all  shares  of  capital  stock and other  equity  interests  of each
Subsidiary  are owned or  controlled  directly or  indirectly by Seller free and
clear of all Liens. Except as set forth in the Disclosure  Schedule,  all of the
outstanding  capital  stock of Seller and each  Subsidiary  is duly  authorized,
validly  issued,  fully paid,  nonassessable  and was not issued in violation of
preemptive rights.

            (c)  Capitalization.  All authorized  capital stock of Seller of all
classes  ("Seller Capital Stock") is set forth on the Disclosure  Schedule.  The
number of shares of capital stock of Seller outstanding and the number of shares
of capital stock of Seller held in treasury as of the date of this Agreement are
set forth on the  Disclosure  Schedule.  All  issued and  outstanding  shares of
capital  stock of  Seller  are duly  authorized,  validly  issued,  fully  paid,
nonassessable  and are without,  and were not issued in violation of, preemptive
rights. Except as set forth on the Disclosure Schedule:  (x) there are no shares
of  capital  stock or other  equity  securities  of  Seller  outstanding  or any
securities  convertible  into or  exchangeable  for such shares,  securities  or
rights; (y) there are no outstanding options, warrants, conversion privileges or
other rights to purchase or acquire any capital stock or other equity securities
of Seller granted by Seller, or any securities  convertible into or exchangeable
for  such  shares,  securities  or  rights;  and  (z)  there  are no  contracts,
commitments,  understandings,  arrangements  or  restrictions by which Seller is
bound to issue or acquire any  additional  shares of its capital  stock or other
equity  securities  or any options,  warrants,  conversion  privileges  or other
rights to


                                                                               7
<PAGE>

purchase or acquire any capital  stock or other equity  securities  of Seller or
any securities  convertible into or exchangeable for such shares,  securities or
rights.

            (d) Authorization.  Seller has full corporate power and authority to
enter into this Agreement and to carry out the transactions contemplated herein.
The Board of  Directors  of Seller has taken all  action  required  by law,  its
articles or certificate of  incorporation  and bylaws and otherwise to authorize
the execution,  delivery and performance of this Agreement and the  consummation
of the  transactions  contemplated  herein.  This  Agreement  has been  duly and
validly  executed  and  delivered  by Seller  and no other  corporate  action is
necessary other than approval of the  Shareholders of Seller.  This Agreement is
the valid and binding legal obligation of Seller,  enforceable against Seller in
accordance with its terms, except that such enforceability may be subject to (i)
applicable   bankruptcy,   insolvency,   reorganization,   fraudulent  transfer,
conveyance  or  moratorium  or other  similar laws  affecting or relating to the
enforcement of creditor's  rights generally,  (ii) general  principles of equity
relating to enforceability  (regardless of whether considered in a proceeding at
law or equity)  and (iii) as rights to  indemnity  may be limited by federal and
state securities laws and public policy.

            (e)  Non-Contravention.  Except  as  set  forth  in  the  Disclosure
Schedule, neither the execution,  delivery and performance of this Agreement nor
the consummation of the transactions contemplated herein will: (i) violate or be
in conflict with any provision of the articles or certificate  of  incorporation
or bylaws of Seller or the certificates of the designations, powers, preferences
and  rights of any  outstanding  series of stock or other  securities  of Seller
(including,  without limitation, the Series A, B, C, and D Convertible Preferred
Stock);  or (ii) be in conflict with, or constitute a default,  however  defined
(or an event  which,  with the giving of due  notice or lapse of time,  or both,
would constitute such a default),  under, or cause or permit the acceleration of
the  maturity  of,  or give  rise to any  right  of  termination,  cancellation,
imposition of fees or penalties under, any debt,  note, bond,  lease,  mortgage,
indenture,  license,  obligation,   contract,  commitment,   franchise,  permit,
instrument or other agreement or obligation  (including  without  limitation any
agreement  with  stockholders)  to  which  Seller  is a party  or by  which  its
properties or assets are or may be bound (unless with respect to which  defaults
or other rights,  requisite  waivers or consents  shall have been obtained at or
prior to the Closing) or result in the creation or imposition of any third party
claim or cause of action  against  Seller or Purchaser  (which in the  aggregate
would result in a loss in excess of Ten Thousand  Dollars  ($10,000)),  or Liens
(which  in the  aggregate  would  encumber  assets  of  Seller  in excess of Ten
Thousand  Dollars  ($10,000)),  upon any  property or asset of Seller  under any
debt, obligation,  contract,  agreement or commitment to which Seller is a party
or by which  Seller or any of its assets or  properties  is or may be bound;  or
(iii) to the best of Seller's  knowledge,  violate  any  statute,  treaty,  law,
judgment, writ, injunction,  decision,  decree, order, regulation,  ordinance or
other similar authoritative matters (sometimes  hereinafter  separately referred
to as a "Law" and  sometimes  collectively  as "Laws") of any foreign,  federal,
state or local governmental or quasi-governmental, administrative, regulatory or
judicial court, department,  commission,  agency, board, bureau, instrumentality
or  other  authority   (hereinafter  sometimes  separately  referred  to  as  an
"Authority" and sometimes collectively as "Authorities").

            (f) Consents and  Approvals.  Except as set forth in the  Disclosure
Schedule, with


                                                                               8
<PAGE>

respect to Seller, no consent,  approval,  order or authorization of or from, or
registration,  notification,  declaration or filing with (hereinafter  sometimes
separately referred to as a "Consent" and sometimes  collectively as "Consents")
any  individual  or entity,  including  without  limitation  any  Authority,  is
required in  connection  with the  execution,  delivery or  performance  of this
Agreement  by  Seller  or  the   consummation  by  Seller  of  the  transactions
contemplated  herein,  other than shareholder  approval or consents which if not
made or obtained,  will not,  individually or in the aggregate,  have a material
adverse effect on the business of Seller and its Subsidiaries taken as a whole.

            (g)  Financial  Statements.  Seller has  furnished to Purchaser  the
(consolidated)  balance sheets and statements of operations (or income or loss),
changes in shareholders' equity and changes in cash flow (or financial position)
and the reports of independent  public  accountants  described on the Disclosure
Schedule.  The most recent  audited  (consolidated)  balance  sheet  provided by
Seller to  Purchaser  shall be for the period  ending  December  31, 1999 and is
referred to herein as the "Latest Balance Sheet". Prior to Closing,  Seller will
furnish the (consolidated)  financial  statements and the reports of independent
public accountants described on the Disclosure Schedule to the Purchaser. Except
as disclosed therein,  the aforesaid financial statements (i) are or will be, as
the case may be, in  accordance  with the books and  records  of Seller and have
been,  or will  be,  as the  case  may be,  prepared  in  conformity  with  GAAP
consistently  applied for all periods,  and (ii) fairly  present and will fairly
present, as the case may be, the (consolidated)  financial position of Seller as
of the respective dates thereof,  and the  (consolidated)  results of operations
(or income or loss),  changes in  shareholders'  equity and changes in cash flow
(or  financial  position)  for the periods then ended,  all in  accordance  with
generally accepted accounting principles consistently applied for all periods.

            (h) Loss  Contingencies;  Other  Non-Accrued  Liabilities;  Employee
Accruals.  Except for those items listed in  subparagraphs  (i),  (ii) and (iii)
below which do not exceed  individually or in the aggregate Ten Thousand Dollars
($10,000),  and except as described in the Disclosure Schedule,  Seller does not
have (i) any loss  contingencies  which are not  required by GAAP to be accrued;
(ii) any loss  contingencies  involving an unasserted claim or assessment (known
to Seller) which are not required by GAAP to be disclosed  because the potential
claimants  have not  manifested  to Seller an awareness  of a possible  claim or
assessment;  or (iii) any categories of liabilities or obligations which are not
required  by  GAAP  to  be  accrued.  For  purposes  of  this  Agreement,  "Loss
Contingency"  shall have the meaning  accorded to it by GAAP.  All  accruals for
unpaid vacation pay; premiums for employment insurance; health premiums; accrued
wages,  salaries and  commissions;  and employee benefit plan payments have been
reflected in the books and records of Seller.

            (i)  Absence  of  Certain  Changes.  Except  as  set  forth  in  the
Disclosure  Schedule,  since the date of the Latest  Balance  Sheet,  Seller has
owned and operated its assets,  properties and businesses in the ordinary course
of business and consistent with past practice;  without  limiting the generality
of the foregoing, Seller has not, subject to the aforesaid exceptions:

                 (i) suffered,  as of the date hereof, any adverse change in its
condition  (financial or  otherwise),  assets or properties or  experienced  any
event or failed to take any action which  reasonably could be expected to result
in such a change  that  results  in a cost in  excess of Five  Thousand  Dollars
($5,000) individually,  or Ten Thousand Dollars ($10,000) in the aggregate other
than in the ordinary course of business;

                 (ii) other than in the ordinary  course of  business,  suffered
any loss,  damage,  destruction  or other  casualty  (whether  or not covered by
insurance)  or  any  loss  of


                                                                               9
<PAGE>

officers, employees, dealers, distributors,  independent contractors, customers,
or suppliers  which,  individually  or in the  aggregate,  could have a material
adverse effect on its business or operations,;

                 (iii) declared,  set aside,  made or paid any dividend or other
distribution  in respect of its capital  stock;  or  purchased  or redeemed  any
shares of its capital stock;

                 (iv)  issued or sold any shares of its  capital  stock,  or any
options, warrants,  conversion,  exchange or other rights to purchase or acquire
any such shares or any  securities  convertible  into or  exchangeable  for such
shares;

                 (v) incurred any indebtedness for borrowed money;

                 (vi)  mortgaged,  pledged,  or subjected to any Lien, or lease,
any of its properties or assets, tangible or intangible;

                 (vii)  acquired or disposed of any assets or properties  valued
in excess of Fifteen  Thousand  Dollars  ($15,000)  other  than in the  ordinary
course of business;

                 (viii) forgiven or canceled any debts or claims,  or waived any
rights;

                 (ix)  entered  into any  transaction  in excess of  Twenty-Five
Thousand Dollars ($25,000) other than in the ordinary course of business;

                 (x) granted to any  officer or  salaried  employee or any other
employee  any  increase in  compensation  in any form or paid any  severance  or
termination pay other than in the ordinary course of business;

                 (xi) entered into any commitment for capital  expenditures  for
additions  to plant,  property or equipment  in excess of  twenty-five  thousand
dollars ($25,000); or

                 (xii)  agreed,  whether in writing  or  otherwise,  to take any
action described in this subsection.

            (j) Real Properties. Except as set forth in the Disclosure Schedule,
Seller has good and marketable fee simple record title in and to, or a leasehold
interest  in and to, all of their real  property  and real  property  assets and
fixtures  reflected in the Latest  Balance  Sheet and all of their real property
assets and fixtures purchased or otherwise acquired since the date of the Latest
Balance Sheet (except for real property assets and fixtures sold in the ordinary
course of business  since the date of the Latest Balance  Sheet).  Except as set
forth in the Disclosure Schedule, such leasehold interests are valid and in full
force  and  effect  and,  to the  best of  Seller's  knowledge,  enforceable  in
accordance  with their terms and there does not exist any  violation,  breach or
default thereof or thereunder.  Except as set forth in the Disclosure  Schedule,
none of the real property  assets or fixtures  owned by Seller is subject to any
Lien except for Permitted Liens. Except as set forth in the Disclosure Schedule,
to the best of Seller's  knowledge,  all real properties  owned by and leased to
Seller used in the conduct of its business are free from structural  defects, in
good operating condition and repair, with no maintenance,  repair or replacement
having an estimated cost exceeding Twenty Five Thousand Dollars ($25,000) in the
aggregate  having been deferred or neglected,  suitable for the intended use and
free  from  other  material  defects.  Except  as set  forth  in the  Disclosure
Schedule,  to the best of Seller's  knowledge,  each such real  property and its
present  use  conform in all  respects  to all  occupational,  safety or health,
zoning, planning, subdivision, platting and similar Laws. Except as set forth in
the  Disclosure  Schedule,  all  public  utilities  necessary  for  the  use and
operation of any facilities on the aforesaid real properties are, to the best of
Seller's knowledge,  available for


                                                                              10
<PAGE>

use or access at such properties and there is no legal or physical impairment to
free ingress or egress from any of such facilities or real properties. Seller is
not a foreign  person and is not  controlled  by a foreign  person,  as the term
"foreign person" is defined in Section 1445(f)(3) of the Code.

            (k) Machinery,  Equipment, Vehicles and Personal Property. Except as
set forth in the Disclosure  Schedule,  Seller has good and merchantable  right,
title  and  interest  in and to,  or a  leasehold  interest  in and to,  all its
machinery,  equipment,  vehicles and other  personal  property  reflected in the
Latest  Balance Sheet and purchased or otherwise  acquired since the date of the
Latest  Balance  Sheet  (except  for such items  sold or leased in the  ordinary
course of business  since the date of the Latest Balance  Sheet).  Except as set
forth in the Disclosure  Schedule,  all of such leasehold  interests relating to
machinery, equipment, vehicles and other personal property are valid and in full
force and effect and  enforceable in accordance  with their terms and there does
not exist any violation, breach or default thereof or thereunder.  Except as set
forth in the Disclosure Schedule, none of such machinery, equipment, vehicles or
other  personal  property  owned by Seller is  subject  to any Lien  except  for
Permitted Liens. Except as set forth in the Disclosure Schedule,  the machinery,
equipment, vehicles and other personal property of Seller which are necessary to
the  conduct of its  business  are in good  operating  condition  and repair and
readily usable for the intended  purposes thereof and no necessary  maintenance,
replacement or repair has been deferred or neglected.

            (l) Inventories. Except as set forth in the Disclosure Schedule:

                (i) all  inventory  of Seller,  whether  reflected in the Latest
Balance  Sheet or  otherwise,  consists  of a quality  and  quantity  usable and
salable on normal trading terms in the industry;  and the present  quantities of
all  Seller's  inventory  are  reasonable  in the present  circumstances  of the
business as currently conducted or as proposed to be conducted.

                (ii) none of Seller's  inventory  is being held or is  otherwise
regularly held by any third party whatsoever on a consignment basis.

                (iii) Seller owns free of all Liens, all packaging inventory and
related  materials  maintained  by  suppliers  and other third party  packers or
co-packers held for Seller as shown on the Latest Balance Sheet.

            (m) Receivables and Payables.  Except as set forth on the Disclosure
Schedule:  (A)  Seller  has good  right,  title and  interest  in and to all its
accounts and notes  receivable and trade notes and trade  accounts  reflected in
the Latest Balance Sheet and those acquired and generated  since the date of the
Latest Balance Sheet (except for those paid since the date of the Latest Balance
Sheet); (B) none of such accounts and notes receivable and trade notes and trade
accounts is subject to any Lien other than  Permitted  Liens;  (C) except to the
extent of applicable  reserves  shown in the Latest  Balance  Sheet,  all of the
accounts and notes  receivable,  trade notes and trade  accounts owing to Seller
constitute valid and enforceable  claims arising from bona fide  transactions in
the ordinary course of business,  and, to the best of Seller's knowledge,  there
are no claims,  refusals to pay or other rights of set-off  against any thereof;
(D) no account or note debtor whose account or note balance exceeds  Twenty-Five
Thousand  Dollars  ($25,000)  has been  delinquent in payment by more than sixty
(60) days;  (E) the aging  schedules of (x) the accounts,  trade notes and trade
accounts of Seller  previously  furnished  to Purchaser on March 6, 2000 for the
period  ended  March 3, 2000  annexed to the  Disclosure  Schedule,  and (y) the
accounts  receivable  of Seller  furnished to Purchaser on March 6, 2000 for the
period ended February 29, 2000 annexed to the Disclosure Schedule,  are complete
and  accurate  in all  material  respects;  and  (F)  the  reserves  established
therefore and reflected in the Latest Balance Sheet are reasonable.

                                                                              11
<PAGE>

            (n) Intellectual  Property  Rights.  Seller owns or has the right to
use (as specified in the Disclosure  Schedule) the  industrial and  intellectual
property rights,  including without limitation the patents, patent applications,
patent rights, trademarks,  trademark applications,  trade names, service marks,
service mark  applications,  copyrights,  computer  programs and other  computer
software,   inventions,   know-how,  trade  secrets,   technology,   proprietary
processes, methods, systems, recipes, and formulae (collectively,  "Intellectual
Property Rights") described on the Disclosure  Schedule.  Except as set forth on
the Disclosure Schedule,  the use of all Intellectual  Property Rights necessary
or required for the conduct of the  businesses of Seller as presently  conducted
and as proposed  to be  conducted  does not and will not  infringe or violate or
allegedly infringe or violate the intellectual  property rights of any person or
entity.  Except as described on the Disclosure Schedule,  neither Seller nor any
Subsidiary owns or uses any Intellectual Property Rights pursuant to any license
agreement  or has granted  any person or entity any rights,  pursuant to license
agreement or otherwise, to use the Intellectual Property Rights. Such agreements
as set forth on the Disclosure Schedule include written and oral agreements.

            (o)  Litigation.  Except  as set forth in the  Disclosure  Schedule,
there is no legal, administrative, arbitration, or other proceeding, suit, claim
or action of any nature or, to the best of  Seller's  knowledge,  investigation,
review or audit of any kind, judgment,  decree,  decision,  injunction,  writ or
order  pending,  noticed,  scheduled or, to the best of the Seller's  knowledge,
threatened  by or  against  or  involving  Seller,  its  assets,  properties  or
businesses or its directors, officers, agents or employees, whether at law or in
equity,  before or by any person or entity or Authority,  or which  questions or
challenges  the validity of this Agreement or any action taken or to be taken by
the Parties  pursuant to this Agreement or in connection  with the  transactions
contemplated herein.

            (p) Tax  Returns.  Seller  has duly  and  timely  filed  all tax and
information  reports,  returns  and  related  documents  required to be filed by
Seller with respect to the income-type,  sales/use-type  and  employment-related
taxes of the United  States,  the states,  municipalities,  and other foreign or
domestic  jurisdictions set forth in the Disclosure  Schedule (and the political
subdivisions  thereof).  Except as set forth in the Disclosure Schedule,  Seller
has duly and timely filed all tax and information  reports,  returns and related
documents  required  to be  filed by it with any  Authority,  including  without
limitation all returns and reports of income, franchise,  gross receipts, sales,
use, occupation,  employment,  withholding,  excise, transfer, real and personal
property and other taxes, charges,  assessments,  and levies (collectively,  the
"Tax Returns") and,  except as set forth in the Disclosure  Schedule,  have duly
paid,  or made  adequate  provision  for the due and timely  payment of all such
taxes and other  charges,  including  without  limitation  interest,  penalties,
assessments  and  deficiencies,  due or  claimed to be due from them by any such
Authorities,  except where  failure to pay would not result in a loss,  cost, or
damages exceeding Ten Thousand Dollars ($10,000) in the aggregate;  the reserves
for all of such taxes and other  charges  reflected in the Latest  Balance Sheet
are  adequate;  and, to the best of Seller's  knowledge,  there are no Liens for
such taxes or other  charges upon any property or assets of Seller.  There is no
omission,   deficiency,   error,  misstatement  or  misrepresentation,   whether
innocent,  intentional or fraudulent,  in any Tax Return filed by Seller for any
period which could  result in an actual tax  liability in excess of Ten Thousand
Dollars ($10,000). The federal income tax returns (consolidated,  if applicable)
of Seller have been examined by the Internal  Revenue Service for all periods to
and including those expressly set forth in the Disclosure Schedule,  and, except
to the extent  shown  therein,  all  deficiencies  asserted  as a result of such


                                                                              12
<PAGE>

examinations  have been paid or finally  settled and no issue has been raised by
the Internal  Revenue Service in any such  examination  which, by application of
similar  principles,  reasonably  could be  expected  to  result  in a  proposed
deficiency  for any other  period  not so  examined.  Except as set forth in the
Disclosure Schedule, all deficiencies and assessments levied or assessed to date
resulting from  examination of the Tax Returns of Seller have been paid.  Except
as set forth in the Disclosure Schedule,  there are no outstanding agreements or
waivers  extending  the  statutory  period of  limitation  applicable to any Tax
Return for any period.

            (q)  Insurance.  The  Disclosure  Schedule  contains an accurate and
complete  list of all policies of fire and other  casualty,  general  liability,
theft, life, workers'  compensation,  health,  directors and officers,  business
interruption  and other all other  forms of  insurance  owned or held by Seller,
specifying  the insurer,  the policy  number and the term of the  coverage.  All
present  policies  are in full force and effect and all  premiums  with  respect
thereto have been paid.  Seller has not been denied any form of insurance and no
policy of  insurance  has been  revoked or  rescinded  during the past three (3)
years, except as described on the Disclosure Schedule.

            (r) Benefit Plans. Except as set forth in the Disclosure Schedule:

                (i) Seller does not sponsor, administer,  maintain or contribute
to,  nor has  Seller  at any  time  ever  sponsored,  administered,  maintained,
contributed to,  directly or indirectly,  nor had an obligation to contribute or
been required to contribute to any  "employee  pension  benefit plan"  ("Pension
Plan",  not  including  any  union-sponsored  plan) as such term is  defined  in
Section 3(2) of the Employee  Retirement Income Security Act of 1974, as amended
("ERISA"),  or under which  Seller may incur any  liability,  including  without
limitation, solely for purposes of this subsection a plan excluded from coverage
by Section 4(b)(5) of ERISA and,  including without  limitation any such Pension
Plan which is a "Multiemployer Plan" within the meaning of Section 4001(a)(3) of
ERISA, without regard to whether or not any of the foregoing is funded,  whether
formal or informal,  whether or not subject to ERISA and whether legally binding
or not. Each such Pension Plan is in compliance  with the applicable  provisions
of ERISA,  the  applicable  provisions of the Internal  Revenue Code of 1986, as
amended, and the regulations  promulgated thereunder (the "Code"), and all other
applicable  Law.  No Pension  Plan is subject to Title IV of ERISA or to Section
412 of the Code.  Seller has satisfied all payment and contribution  obligations
for all union sponsored plans. Set forth on the Disclosure Schedule is a list of
all  Union-sponsored  pension  plans to which  Seller  contributes  or  Seller's
employees are entitled to benefits, and

                        (A) Each  Pension  Plan  which is  intended  to meet the
            requirements of Section 401(a) and where applicable,  Section 401(k)
            of the  Code,  now  meets  and  since  its  inception  has met,  the
            requirements  for  qualification  under  Section  401(a) and,  where
            applicable,  Section  401(k) of the Code,  and its related  trust is
            now, and since its  inception has been,  exempt from taxation  under
            Section  501(a) of the Code and  nothing  has  occurred  which would
            adversely affect the qualified status of such Pension Plan.

                        (B) Seller has performed all obligations  required to be
            performed by it under,  and is not in default  under or in violation
            of, any and all of the Pension  Plans,  and is in  compliance in all
            material  respects with, and each Pension Plan has been operated and
            administered  in  all  material  respects  in  accordance  with  its
            provisions and in compliance in all material  respects with the laws
            governing  each such Pension  Plan,  including  without  limitation,
            rules and regulations  promulgated by the Department of the Treasury
            ("Treasury"),  the Internal  Revenue  Service,  Department  of Labor



                                                                              13
<PAGE>

            ("DOL"),  and the  Pension  Benefit  Guaranty  Corporation  ("PBGC")
            pursuant to the provisions of ERISA and the Code.

                        (C) No event has  occurred and there has been no failure
            to act on the part of the Seller,  as fiduciary of any Pension Plan,
            or a plan  official  that  violates  Section  404 of  ERISA or could
            subject Seller, a Pension Plan, or a plan official to the imposition
            of any tax, penalty, or other liability, further by way of indemnity
            or otherwise.

                        (D)  Seller   does  not  owe  any   accrued  but  unpaid
            contributions to any of the Pension Plans.

                        (E) No reportable  event (as defined in Section  4043(e)
            of ERISA),  or  requirement  to provide  security to a Pension  Plan
            (pursuant to Sections  401(a) 29 or Section 412(f) of the Code),  or
            plan  termination (as defined in Title IV of ERISA or Section 411(d)
            of the Code), has occurred with respect to any of the Pension Plans.

                        (F) The present value of accrued  benefits (as agreed to
            by Seller's  actuary in writing) under any of the Pension Plans that
            are  covered  by Title IV of ERISA  does not exceed the value of the
            assets  of such  Pension  Plan.  As of the last day of the last plan
            year of each Pension Plan and as of the Closing Date,  the amount of
            "unfunded benefit  liabilities" as defined in Section 4001(a)(18) of
            ERISA (but  excluding  from the  definition  of  "current  value" of
            "assets" of such Pension Plan, accrued but unpaid contributions) did
            not and will not exceed zero. No  "accumulated  funding  deficiency"
            for which there is an excise tax due (or would be due in the absence
            of a waiver), as defined in Section 412 of the Code or as defined in
            Section  302(a)(2) of ERISA,  whichever may apply, has been incurred
            with  respect  to any  Pension  Plan with  respect to any plan year,
            whether  or  not  waived.   Seller  has  no  liability   for  unpaid
            contributions  with respect to any Pension Plan  pursuant to Section
            412(m) of the Code.

                        (G) Seller has paid all premiums (and  interest  charges
            and penalties for late payment,  if applicable) due to the PBGC with
            respect to each  Pension  Plan for each plan year  thereof for which
            such  premiums  are  required.  Seller has not  engaged in, nor is a
            successor to an entity that has engaged in, a transaction  described
            in  Section  4069 of ERISA.  There has been no  reportable  event as
            defined in Section 4043(b) of ERISA and the PBGC  regulations  under
            such  section)  with respect to any Pension Plan. No filing has been
            made by Seller with PBGC,  and no proceeding  has been  commenced by
            the PBGC, to terminate any Pension Plan. No condition  exists and no
            event has occurred that could constitute  grounds for termination of
            any Pension Plan by the PBGC.

                        (ii) Seller has not ceased operations at any facility or
withdrawn from any Pension Plan or otherwise acted or omitted to act in a manner
which could subject it to liability  under Section 4062,  Section 4063,  Section
4064,  Section  4068,  or  Section  4069 of  ERISA  and  there  are no  facts of
circumstances which might give rise to any liability of Seller to the PBGC under
Title IV of ERISA or which  could  reasonably  be  anticipated  to result in any
claims  being  made  against  Purchaser,  or Seller to the PBGC.  Seller has not
incurred any withdrawal  liability  (including without limitation any contingent
or  secondary  withdrawal  liability)  within the  meaning  of Section  4201 and
Section 4204 of ERISA to any Multiemployer Plan. Seller has not, with respect to
any Pension Plan which is a Multiemployer  Plan,  suffered or otherwise caused a
"complete  withdrawal"  or a "partial  withdrawal,"  as such  terms are  defined
respectively  in  Sections  4201,  4203,  4204 and 4205 of ERISA.  Seller has no
liability to any such  Multiemployer  Plan in the event of a complete or partial
withdrawal  therefrom as of the close


                                                                              14
<PAGE>

of the most recent fiscal year of any such Multiemployer Plan ended prior to the
date hereof.

                        (iii)  Seller does not  sponsor,  administer,  maintain,
contribute to, or has not at any time ever sponsored, administered,  maintained,
contributed to, or been required to contribute to any "employee  welfare benefit
plan"  ("Welfare  Plan"),  as such  term is  defined  in  Section  3(1) of ERISA
(including  without  limitation a plan excluded from coverage by Section 4(b)(5)
of ERISA),  or under which Seller may incur any  liability,  whether  insured or
otherwise,  without  regard to  whether or not any of the  foregoing  is funded,
whether formal or informal,  whether or not subject to ERISA and whether legally
binding or not, and any such Welfare Plan  maintained by Seller is in compliance
with the  provisions  of ERISA and all other  applicable  Laws.  Seller  has not
established or contributed to any "voluntary employees' beneficiary association"
within the meaning of Section  501(c)(9)  of the Code.  Seller does not maintain
any Welfare Plan which is a "Group  Health Plan" (as such the term is defined in
Section  607(1) of ERISA and Section  4980B(g)(2) of the Code) that has not been
administered  and operated in all  respects in  compliance  with the  applicable
requirements of Section 601 of ERISA and Section 4980B of the Code and Seller is
not  subject  to  any  liability,  including  but  not  limited  to,  additional
contributions, fines or penalties, or loss of tax deductions as a result of such
administration and operation.

                        (iv)  Seller  does not  maintain  or  contribute  to any
employment,  consulting,  severance,  or  other  similar  contract  arrangement,
procedures,  or policy and each plan,  arrangement  (written or oral),  program,
agreement  or  commitment   providing  for  insurance  coverage  (including  any
self-insured   arrangements),   workers'   compensation,   disability  benefits,
supplemental  unemployment  benefits,  vacation benefits,  retirement  benefits,
life, health,  disability, or accident benefits (including,  without limitation,
any  "voluntary  employees'  beneficiary  association"  as  defined  in  Section
501(c)(9) of the Code providing for the same or other benefits),  dependent care
spending  accounts or assistance,  split dollar  arrangements,  cafeteria plans,
supplemental  retirement,  termination  pay,  dental,  salary,  continuation  or
deferred compensation, profit-sharing bonuses, stock options, stock appreciation
rights,   stock   purchases  or  other  forms  of  incentive   compensation   or
post-retirement  insurance,  compensation or benefits which (A) is not a Welfare
Plan,  Pension Plan, or  Multiemployer  Plan,  (B) is entered into,  maintained,
contributed to, or required to be contributed to, as the case may be, by Seller,
or under which Seller may incur any liability,  without regard to whether or not
any of the  foregoing  is funded,  whether  formal or  informal,  whether or not
subject  to ERISA,  and  whether  legally  binding  or not,  and (C)  covers any
individual who is currently,  or was previously,  retained or employed by Seller
("Benefit Arrangement").

                        (v) As of or  subsequent  to the Closing  Date,  neither
Seller,  nor any Welfare Plan or Benefit  Arrangement  maintained by Seller, has
any present or future  obligation  to maintain,  sponsor,  provide,  or make any
payment to any present or former employee of Seller pursuant to any Welfare Plan
or Benefit  Arrangement.  Seller does not  maintain  any Welfare Plan or Benefit
Arrangement,  which is funded by a trust  described in Section  501(c)(9) of the
Code or subject to the provisions of Section 505 of the Code. No Welfare Plan or
Benefit Arrangement of Seller provides or is required to provide health, dental,
medical,  life, death, or survivor benefits to any former or retired employee or
beneficiary  thereof except to the extent required under any state insurance law
providing for a conversion  option under a group insurance  policy under Section
601 of ERISA or Section 4980B of the Code.

                        (vi)  Neither any of Pension  Plans or Welfare  Plans or
Benefit  Arrangements,  nor any  trust  created  or  insurance  contract  issued
thereunder nor any trustee or


                                                                              15
<PAGE>

administrator thereof nor any officer, director or employee of Seller, custodian
or any other  "disqualified  person" within the meaning of Section 4975(e)(2) of
the Code,  or "party in interest"  within the meaning of Section 3(14) of ERISA,
with respect to any such Pension Plans or Welfare Plans or Benefit  Arrangements
or  any  such  trust  or  insurance  contract  or  any  trustee,   custodian  or
administrator  thereof, or any disqualified  person, party in interest or person
or entity  dealing with such Pension Plans or Benefit  Arrangements  or any such
trust,  insurance  contract  or any  trustee  is  subject to a tax or penalty on
prohibited  transactions  imposed  by  Section  4975  of the  Code or to a civil
penalty  imposed by Section  502 of ERISA.  There are no facts or  circumstances
which could subject Seller to any excise tax under Section 4972 or Sections 4976
through 4980, both inclusive, of the Code.

                        (vii) Full  payment has been made of all  amounts  which
Seller is required,  under  applicable  Law, with respect to any Pension Plan or
Welfare Plan or Benefit  Arrangement,  or any agreement  relating to any Pension
Plan or Welfare  Plan or  Benefit  Arrangement,  to have paid as a  contribution
thereto.  No accumulated  funding deficiency (as defined in Section 302 of ERISA
and Section 412 of the Code), whether or not waived,  exists with respect to any
Pension  Plan.  Seller  does not  maintain  or  contribute  to,  nor has it ever
sponsored,  maintained or  contributed to or been required to contribute to, any
Pension  Plan  subject  to Part 3 of Title I of ERISA or  Section  412(n) of the
Code.  Seller has made adequate  provisions  for reserves to meet  contributions
which  have not been  made  because  they are not yet due under the terms of any
Pension Plan or Welfare Plan or Benefit Arrangement or related  agreements.  All
Pension  Plans  which  Seller  operates  as plans that are  qualified  under the
provisions  of Section  401(a) of the Code satisfy the  requirements  of Section
401(a)  and all  other  sections  of the Code  incorporated  therein,  including
without  limitation  Sections  401(k),  401(l) and  401(m) of the Code;  and the
Internal Revenue Service has issued favorable determination letters with respect
to the  current  statement  of all Pension  Plans and,  to  Seller's  knowledge,
nothing has occurred since the issuance of any such letters that could adversely
affect  such  favorable  determination.  There  will be no  change  on or before
Closing  in  the  operation  of  any  Pension  Plan,  Welfare  Plan  or  Benefit
Arrangement  or any  documents  with  respect  thereto  which will  result in an
increase in the benefit  liabilities under such plans, except as may be required
by Law.

                        (viii)  Seller  has  complied  with  all  reporting  and
disclosure  obligations  with respect to the Pension  Plans,  Welfare  Plans and
Benefit Arrangements imposed by Title I of ERISA or other applicable Law.

                        (ix) There are no  pending  or, to  Seller's  knowledge,
threatened claims,  suits or other proceedings against Seller, the Pension Plan,
Welfare Plan, Benefit Arrangement, or any other party, including but not limited
to any fiduciary with respect to such plans or arrangements by present or former
employees of Seller,  plan participants,  beneficiaries or spouses of any of the
above,  including  without  limitation  claims  against the assets of any trust,
involving any Pension Plan, Welfare Plan, or Benefit Arrangement,  or any rights
or benefits thereunder, other than the ordinary and usual claims for benefits by
participants or beneficiaries.

                        (x) The transactions  contemplated  herein do not result
in the acceleration or accrual,  vesting, funding or payment of any contribution
or benefit under any Pension Plan, Welfare Plan or Benefit Arrangement.

                        (xi) No action or  omission  of Seller or any  director,
officer,  employee, or agent thereof or any condition,  circumstance,  or verbal
requirement exists which in any way restricts, impairs or prohibits Purchaser or
Seller or any successor from amending, merging, or



                                                                              16
<PAGE>

terminating any Pension Plan, Welfare Plan or Benefit  Arrangement in accordance
with the express terms of any such plan and applicable Law.

                        (xii)  (A) Each  Pension  Plan,  Welfare  Plan,  Benefit
Arrangement,  related  trust  agreement,  annuity  contract,  or  other  funding
instrument  complies  and has been  maintained,  in all  material  respects,  in
compliance  with its terms and, both as to its form,  operation,  and procedures
with all applicable requirements,  including all record keeping,  reporting, and
disclosure requirements,  prescribed by any and all statutes, orders, rules, and
regulations  including,  but not limited to,  ERISA,  the  Consolidated  Omnibus
Budget  Reconciliation  Act, as amended ("COBRA"),  and the Code; (B) Seller has
performed,  in all material respects,  all obligations  required to be performed
under,  and is not in  default  under  or in  violation  of,  any and all of the
Pension Plans,  Welfare Plans, and Benefit Arrangements  (collectively  "Benefit
Plans") is, in all material respects,  in compliance with, and each Benefit Plan
has been operated and  administered  in accordance  with its  provisions  and in
compliance  with,  the  laws  governing  each  such  plan,   including   without
limitation,  rules  and  regulations  promulgated  by the  DOL,  PBGC,  and  the
Treasury, pursuant to the provisions of ERISA, COBRA, and the Code; (C) no event
has  occurred  and there has been no  failure  to act on the part of  Seller,  a
fiduciary of any Benefit Plan,  or a "plan  official" (as defined in Section 412
of ERISA) that violates Section 404 of ERISA or could subject the Purchaser, any
Benefit  Plan,  a  fiduciary,  or plan  official to the  imposition  of any tax,
penalty, or other liability,  whether by way of indemnity or otherwise;  and (D)
no filing, application, or other matter with respect to any of the Benefit Plans
or the Seller is pending with the IRS, PBGC, DOL, or other governmental body.

                        (xiii)  The  Disclosure  Schedule  contains  a true  and
complete  list  of all of the  Benefit  Plans  which  the  Seller  is now or was
previously  obligated,  directly  or  indirectly,  to  contribute  or  maintain,
regardless of whether formal or informal and without regard to whether or not it
was funded.  Seller has delivered to the Purchaser (A) true and complete  copies
of all documents  embodying or relating to the Benefit Plans,  including without
limitation,  with respect to each Benefit  Plan,  all  amendments to the Benefit
Plans, and any trust or other funding arrangement, including certified financial
statements  which  fairly  present  the  assets and  liabilities  of each of the
Benefit Plans as of the date thereof and there have been no material  changes in
the assets and liabilities since the date of such financial statements;  (B) the
most recent annual and periodic actuarial evaluations,  if any, prepared for any
Benefit  Plan;  (C) the most recent  annual  reports  (series  Form 5500 and all
schedules thereto),  if any, required under ERISA,  including those prepared for
the most recent three (3) years for each Benefit  Plan;  (D) if the Benefit Plan
is funded, the most recent annual and periodic  accounting of the Benefit Plan's
assets,  including  the most  recent  three (3) years of the plan;  (E) the most
recent  determination  letter  received  from the IRS, if any, and a copy of the
most recent  summary plan  description  together with the most recent summary of
modifications  required  under ERISA with  respect to each  Benefit Plan and all
employee  communications and/or written  interpretations or descriptions thereof
relating  to each  Benefit  Plan;  (F) with  respect  to each  Benefit  Plan,  a
description  setting  forth the amount of any  liability of the Seller as of the
date hereof or as of the Closing Date or which  arises or accrues in  connection
with the Closing Date for:  (1)  payments  which are or will be more than thirty
(30)  days past due,  or (2)  unfunded  accrued  benefits,  including  severance
benefits,  the present value of which on an aggregate estimated basis exceeds or
will exceed Twenty-Five  Thousand Dollars ($25,000);  and (G) any correspondence
between any Benefit Plan and any  governmental  agency during the last three (3)
years.

                                                                              17
<PAGE>

                        (xiv)  There  is  no  contract,   agreement,   plan,  or
arrangement  covering  any  employee  or former  employee  of the  Seller  that,
individually  or  collectively,  provides  for the  payment by the Seller of any
amount (A) that is not deductible under Section  162(a)(1) or 404 of the Code or
(B) that is an "excess parachute payment" pursuant to Section 280G of the Code.

                        (xv)  Neither the Seller nor any plan  fiduciary  of any
Pension Plan or Welfare Plan engaged in any transaction in violation of Sections
101 or 106 of ERISA or any  "prohibited  transaction,"  as  defined  in  Section
4975(c)(1) of the Code, for which no exemption exists under Section 408 of ERISA
or Section 4975(c)(2) or (d) of the Code.

                        (xvi)  Seller  has not  announced  any  plan or  legally
binding  commitment to create any additional  Pension Plans,  Welfare Plans,  or
Benefit Arrangements or to amend or modify any existing Benefit Plan.

                        (xvii) No event has  occurred in  connection  with which
Seller or any Pension Plan,  Welfare Plan, or Benefit  Arrangement,  directly or
indirectly, could be subject to any liability (A) under any statute, regulation,
or  governmental  order  relating to any Benefit  Plans,  or (B) pursuant to any
obligation  of the Seller to indemnify  any person  against  liability  incurred
under any statute, regulation or order as they relate to the Benefit Plans.

            (s) Bank Accounts;  Powers of Attorney. The Disclosure Schedule sets
forth:  (i) the names of all  financial  institutions,  investment  banking  and
brokerage  houses,  and other similar  institutions at which the Seller maintain
accounts,  deposits,  safe  deposit  boxes of any  nature,  and the names of all
persons  authorized  to draw thereon or make  withdrawals  there from;  (ii) the
terms and  conditions  thereof and any  limitations or  restrictions  as to use,
withdrawal or otherwise;  and (iii) the names of all persons or entities holding
general or special  powers of  attorney  from  Seller and a summary of the terms
thereof.

            (t)         Contracts and Commitments; No Default.

                        (i)  Except  as set  forth in the  Disclosure  Schedule,
Seller:

                        (A)  does not have  any  written  contract,  commitment,
            agreement or arrangement with any person or, to Seller's  knowledge,
            any oral contract,  commitment,  agreement or arrangement  which (1)
            requires  payments  individually  in excess of $5,000 annually or in
            excess  of  $10,000  over its  term  (including  without  limitation
            periods  covered by any  option to extend or renew by either  party)
            and (2) is not  terminable  on  ninety  (90)  days'  or less  notice
            without cost or other liability;

                        (B) does not pay any person or entity cash  remuneration
            at the annual rate (including without limitation guaranteed bonuses)
            of more than Forty Thousand Dollars ($40,000) for services rendered;

                        (C) is not  restricted  by  agreement  from  carrying on
            their  businesses or any part thereof  anywhere in the world or from
            competing in any line of business with any person or entity;

                        (D) is not subject to any  obligation or  requirement to
            provide  funds  to or make  any  investment  (in the form of a loan,
            capital contribution or otherwise) in any person or entity;

                        (E) is not party to any agreement,  contract, commitment
            or loan to which any of its directors,  officers or  shareholders or
            any   "affiliate"  or  "associate"   (as  defined  in  Rule  405  as
            promulgated  under the Securities Act of 1933) (or former  affiliate
            or associate) thereof is a party;

                                                                              18
<PAGE>

                        (F) is not subject to any outstanding  sales or purchase
            contracts,  commitments  or proposals  which will result in any loss
            upon completion or performance thereof;

                        (G) is not a party to any  purchase or sale  contract or
            agreement that calls for aggregate purchases or sales in excess over
            the course of such  contract or agreement  of Ten  Thousand  Dollars
            ($10,000) or which  continues  for a period of more than twelve (12)
            months (including  without  limitation periods covered by any option
            to renew or extend  by  either  party)  which is not  terminable  on
            ninety (90) days' or less notice without cost or other  liability at
            or any time after the Closing;

                        (H)  is  not  subject  to  any   contract,   commitment,
            agreement or  arrangement  with any  "disqualified  individual"  (as
            defined in Section 280G(c) of the Code) which contains any severance
            or termination pay liabilities  which would result in a disallowance
            of the deduction for any "excess  parachute  payment" (as defined in
            Section 280G(b)(1) of the Code) under Section 280G of the Code; or

                        (I)  has  any  distributorship,  dealer,  manufacturer's
            representative,  franchise or similar sales contract relating to the
            payment of a commission.

                        (ii) True and  complete  copies (or  summaries  with all
material terms and conditions, in the case of oral contracts and
commitments)  of all oral  contracts and  commitments  in excess of Ten Thousand
Dollars  ($10,000)  and written  contracts and  commitments  in excess of Twenty
Thousand Dollars ($20,000)  disclosed pursuant to Section 4(t)(i) have been made
available  to  Purchaser  for  review.  Except  as set  forth in the  Disclosure
Schedule,  all such contracts and  commitments  are valid and enforceable by and
against  Seller in all material  respects in  accordance  with their  respective
terms;  Seller is not in breach,  violation or default,  however defined, in the
performance of any of its  obligations  thereunder,  and to the best of Seller's
knowledge,  no facts and circumstances  exist which,  whether with the giving of
due notice, lapse of time, or both, would constitute such a breach, violation or
default thereunder or thereof; and, to the best of Seller's knowledge,  no other
parties  thereto  are  in a  breach,  violation  or  default,  however  defined,
thereunder or thereof,  and no facts or circumstances exist which,  whether with
the  giving of due  notice,  lapse of time,  or both,  would  constitute  such a
breach,  violation or default  thereunder or thereof which would have a material
adverse effect on the business and operations of Seller.

            (u)  Orders,  Commitments  and  Returns.  Except as set forth in the
Disclosure  Schedule,  all  accepted  and  unfulfilled  orders  for the  sale of
products  and  the  performance  of  services  entered  into by  Seller  and all
outstanding contracts or commitments for the purchase of supplies, materials and
services were made in bona fide transactions in the ordinary course of business.
Except  as set  forth  in the  Disclosure  Schedule,  to the  best  of  Seller's
knowledge, there are no claims (in excess of $5,000 individually,  or $10,000 in
the  aggregate)   against  Seller  to  return  products  by  reason  of  alleged
over-shipments,  defective products or otherwise, or of products in the hands of
customers,  retailers or distributors  under an understanding that such products
would be returnable.

            (v)         Labor Matters.

                        (i) The  Disclosure  Schedule  set forth a complete  and
accurate list of all employees of Seller as of the date hereof.


                                                                              19
<PAGE>

                        (ii) Except as set forth in the Disclosure Schedule: (A)
Seller has been in  material  compliance  with all  applicable  Laws  respecting
employment  and  employment  practices,  terms and  conditions of employment and
wages  and  hours,   including  without  limitation  any  such  Laws  respecting
employment discrimination and occupational safety and health requirements; labor
and management relations;  affirmative action plans;  pension/employee  benefits
laws;  worker's  compensation  laws and has not and is not engaged in any unfair
labor practice and to Seller's  knowledge no charge is being brought with regard
thereto nor has been threatened; (B) there is no unfair labor practice complaint
or  investigation  against the Seller for any violation of any employment law or
discrimination pending or, to the best of Seller's knowledge,  threatened before
the National Labor Relations Board or any other comparable Authority;  (C) there
is no labor strike,  dispute,  slowdown or stoppage  actually pending or, to the
best of Seller's knowledge, threatened against or directly affecting Seller; (D)
to the best of  Seller's  knowledge,  no labor  representation  question  exists
respecting  the  employees of Seller and there is not pending or, to the best of
Seller's  knowledge,  threatened any activity  intended or likely to result in a
labor  representation  vote  respecting the employees of the Seller;  (E) to the
best of Seller's knowledge,  no grievance or any arbitration  proceeding arising
out of or under  collective  bargaining  agreements  is  pending  and no  claims
therefore exist or, to the best of Seller's knowledge, have been threatened; (F)
no collective  bargaining  agreement is binding and in force  against  Seller or
currently  being  negotiated  by  Seller;  (G) Seller  has not  experienced  any
significant work stoppage or other significant labor difficulties; (H) Seller is
not delinquent in payments to any persons for any wages, salaries,  commissions,
bonuses or other direct or indirect  compensation for any services  performed by
them or amounts  required to be reimbursed to such  persons,  including  without
limitation  any  amounts  due under any Pension  Plan,  Welfare  Plan or Benefit
Arrangement;  (I) upon  termination  of the  employment  of any person,  neither
Seller, any Subsidiary, Purchaser or any subsidiary of Purchaser will, by reason
of anything  done at or prior to or as of the Closing  Date, be liable to any of
such persons for so-called  "severance  pay" or any other payments other than in
accordance  with  existing  severance  policies;  (J)  Seller  has no  policies,
practices,  or  procedures  which require the Purchaser or the Seller to provide
severance  benefits to any employees  terminated by the Purchaser or the Seller;
(K) Seller  has made no  contract,  agreement,  handbook,  practice,  procedure,
policy  or  written,  oral or other  representation  to its  employees  that are
inconsistent with their status as employees-at-will who may be terminated at any
time without cause; (L) Seller has made no written or oral representation to its
employees  that  Purchaser  will retain them as employees or employ them for any
period of time  subsequent  to the  Closing  Date,  and Seller has made no other
representation  inconsistent  with their  employment  by Purchaser on an at-will
basis;  and (M) Seller has complied and will comply,  to the extent  required by
law, with all notices to employees and their unions required by the transactions
contemplated  hereunder  including  without  limitation  those  required  by the
Federal "Warn Act" statute and all applicable similar state law statutes.

            (w) Permits and Other Operating  Rights.  Except as set forth in the
Disclosure  Schedule,  Seller does not require the Consent of any  Authority  to
permit them to operate in the manner in which it  presently  is being  operated,
and possess all permits and other authorizations from all Authorities  presently
required  to permit them to operate  its  businesses  in the manner in which its
businesses are presently  conducted except where failure to possess such permits
or other  authorizations  would result in a loss,  liability  or damage,  in the
aggregate, in excess of Ten Thousand Dollars ($10,000).

                                                                              20
<PAGE>

            (x)  Compliance with Law.

                 (i) Except as set forth in the Disclosure Schedule, and without
limiting the scope of any other  representations or warranties contained in this
Agreement, the assets,  properties,  businesses and operations of Seller are and
have been in compliance with all Laws applicable to the ownership and conduct of
their assets, properties, Seller's businesses and operations,  including without
limitation all franchising and similar  licensing Laws, all applicable  rules of
the  Civil  Rights  Act of 1964,  as  amended,  Executive  Order  No.11246,  the
Occupational  Safety and Health Act of 1970,  as amended,  the  Clayton  Act, as
amended,  the Sherman Act, as amended,  the Foreign  Corrupt  Practices  Act, as
amended,  the boycott and export  control  regulations  promulgated  by the U.S.
Department  of Commerce,  the boycott  regulations  promulgated  by the Internal
Revenue Service,  the Equal Employment  Opportunity Act of 1974, as amended, the
Clean  Air Act as  amended,  the Clean  Water  Act,  as  amended,  the  Resource
Conservation and Recovery Act, as amended,  the Toxic Substances Control Act, as
amended, the Comprehensive  Environmental  Response,  Liability and Compensation
Act of 1980,  as amended,  and the related  employee and public  right-to-  know
provisions.  There are no outstanding and unsatisfied  deficiency reports, plans
of  correction,  notices of  noncompliance  or work orders  relating to any such
Authorities,  and no such discussions with any such Authorities are scheduled or
pending, to the best of Seller's knowledge.

                 (ii)  No  Franchise.  Except  as set  forth  in the  Disclosure
Schedule,  Seller  has not  been,  for the  past  three  (3)  years,  and is not
currently a party to any contract, agreement, or arrangement which would require
Seller to comply with, and Seller has not violated,  any  applicable  federal or
state law, rule, or regulation  governing  franchises and  franchisor-franchisee
relationships.

            (y) Assets of Business.  Except as set forth in Exhibit 3(a)(iv) and
the Disclosure Schedule,  the assets owned or leased by Seller constitute all of
the assets held for use or used primarily in connection  with its businesses and
are adequate to carry on such businesses as presently conducted.

            (z) Hazardous  Substances and Hazardous Wastes.  Except as set forth
in the Disclosure Schedule, to the best of Seller's knowledge:

                 (i) there is not now,  nor has there ever been,  any  disposal,
release or threatened release of Hazardous Materials (as defined below) on, from
or under  properties now or ever owned or leased by or to Seller or by or to any
former  subsidiary  (the  "Properties").  There has not been  generated by or on
behalf of Seller or any former  subsidiary (while owned by Seller) any Hazardous
Material.  No Hazardous  Material has been disposed of or allowed to be disposed
of on  or  off  any  of  the  Properties  which  may  give  rise  to a  clean-up
responsibility,  personal  injury  liability or property  damage  claim  against
Seller,  or Seller  being  named a  potentially  responsible  party for any such
clean-up  costs,  personal  injuries or  property  damage or create any cause of
action by any third party against Seller.  For purposes of this subsection,  the
terms "disposal," "release," and "threatened release" shall have the definitions
assigned to them by the Comprehensive  Environmental Response,  Compensation and
Liability Act of 1980, as amended,  and the term "Hazardous  Material" means any
hazardous or toxic substance,  material or waste or pollutants,  contaminants or
asbestos  containing  material which is or becomes regulated by any Authority in
any jurisdiction in which any of the Properties is located.  The term "Hazardous
Material"  includes  without  limitation any material or substance  which is (A)
defined as a "hazardous waste" or a "hazardous  substance" under applicable Law;
(B) designated as a "hazardous substance" pursuant to Section 311 of the Federal
Water


                                                                              21
<PAGE>

Pollution  Control Act; (C) defined as a "hazardous  waste"  pursuant to Section
1004 of the Federal Resource  Conservation and Recovery Act; or (D) defined as a
"hazardous substance" pursuant to Section 101 of the Comprehensive Environmental
Response, Compensation and Liability Act of 1980, as amended.

                 (ii) None of Properties is (or, with respect to past Properties
and  Properties  of  former  subsidiaries,  was at the time of  disposition)  in
violation of any Law (with respect to past  Properties  and Properties of former
subsidiaries,  Laws in effect at the time of disposition) relating to industrial
hygiene or to the  environmental  conditions on, under or about such Properties,
including  without  limitation soil and ground water condition and there are (or
at the  time of  disposition  were) no  underground  tanks  or  related  piping,
conduits or related structures which would result in a loss, liability or damage
in excess of Ten Thousand  Dollars  ($10,000).  During the period that Seller or
former  subsidiaries  owned or leased  the  Properties,  neither  Seller nor its
Subsidiaries nor its former subsidiaries nor, to Seller's  knowledge,  any third
party used, generated, manufactured or stored on, under or about such Properties
or transported to or from such Properties any Hazardous  Materials and there has
been no litigation or other claim or action brought or threatened against Seller
or any  settlements  reached  by Seller  with any third  party or third  parties
alleging the presence,  disposal, release or threatened release of any Hazardous
Materials on, from or under any of such Properties which would result in a loss,
liability  or  damage,  in the  aggregate,  in  excess of Ten  Thousand  Dollars
($10,000).

            (aa)  Brokers.  Except  as set  forth  in the  Disclosure  Schedule,
neither  Seller nor its  Subsidiaries,  nor any of its  directors,  officers  or
employees has employed any broker,  finder or financial  advisor or incurred any
liability  for  any  brokerage  fee or  commission,  finder's  fee or  financial
advisory fee, in connection with the transactions  contemplated  hereby,  nor is
there any basis known to Seller for any such fee or  commission to be claimed by
any person or entity.

            (bb) SEC Reports. Seller has duly made all required filings with the
Securities and Exchange Commission under the Securities Exchange Act of 1934 and
all similar  required  filings with any other  Authority and all of the reports,
forms  and  documents  so  filed  complied  in all  material  respects  with all
applicable  requirements and Laws.  Seller will promptly furnish to Purchaser an
accurate and complete copy of the reports,  forms and documents  filed after the
date of this Agreement or such reports,  forms or documents reasonably requested
by Purchaser.

            (cc) Financial  Capacity.  As of the Closing Date, Seller shall have
the financial  capacity to pay its debts as they become due and funds sufficient
to carry on its business as conducted and as proposed to be conducted.

            (dd)  Ralcorp.  Without  limiting the  generality of any of Seller's
representations  and  warranties  herein,  Seller  represents and warrants that,
except as set forth in the Disclosure Schedule:

                 (i) Seller has no written agreement with Ralcorp;

                 (ii)  the  main  provisions,   terms  (including  pricing)  and
conditions  of  Seller's  oral   agreement  with  Ralcorp   (including   without
limitation,  invoicing  procedures between Seller and Ralcorp,  on the one hand,
and among  Seller,  Ralcorp  and  customers  on the  other) are set forth on the
Disclosure Schedule;

                 (iii)  Purchaser  will be able, at any time after  Closing,  to
terminate  Seller's  agreement with Ralcorp without any liability except as such
liability relates to the purchase of products,  inventory, and packaging, or the
exhaustion of such through  manufacture  upon termination as is customary in the
existing  relationship between the Parties described in the Disclosure Schedule;
and

                                                                              22
<PAGE>

                        (iv)  Seller  has not at any time  disclosed  any of its
customers lists to Ralcorp.

            (ee) Y2K. Sellers' computer and information  technology  systems are
all Y2K compliant and Seller has not experienced any damages, costs, expenses or
interruptions  in its systems or of its business as a result of Y2K resulting in
costs, losses, or damages exceeding $25,000 in the aggregate.

            (ff)  Accuracy  of  Information.  No  representation  or warranty by
Seller in this  Agreement  contains  or will  contain  any untrue  statement  of
material  fact or omits or will omit to state any  material  fact  necessary  in
order to make the statements  herein or therein,  in light of the  circumstances
under which they were made, not misleading as of the date of the  representation
or warranty.


                                    Section 5
                   Representations and Warranties of Purchaser

            Purchaser represents and warrants to Seller as of the date hereof as
follows:

            (a)  Corporate   Organization.   Purchaser  is  a  corporation  duly
organized,  validly  existing and in good standing under the law of the State of
Delaware.

            (b) Authorization.  Purchaser has full corporate power and authority
to enter  into this  Agreement  and to carry out the  transactions  contemplated
herein.  The Board of Directors of  Purchaser  has taken all action  required by
law, its articles or  certificate  of  incorporation  and bylaws or otherwise to
authorize the  execution,  delivery and  performance  of this  Agreement and the
consummation  of the  transactions  contemplated  herein.  This Agreement is the
valid and  binding  legal  obligation  of  Purchaser  enforceable  against it in
accordance with its terms.

            (c)   Non-Contravention.   Neither  the   execution,   delivery  and
performance  of  this  Agreement  nor  the   consummation  of  the  transactions
contemplated herein will:

                 (i) violate any  provision  of the articles or  certificate  of
incorporation or bylaws of Purchaser,  which violation will materially adversely
affect Purchaser's ability to consummate the transactions  contemplated  herein;
or

                 (ii)  violate,  be in conflict  with,  or constitute a default,
however  defined (or an event  which,  with the giving of due notice or lapse of
time, or both, would  constitute such a default),  under, or cause or permit the
acceleration  of the  maturity  of, or give rise to,  any right of  termination,
cancellation,  imposition  of fees or penalties  under,  any debt,  note,  bond,
lease,  mortgage,   indenture,   license,  obligation,   contract,   commitment,
franchise,  permit,  instrument  or  other  agreement  or  obligation  to  which
Purchaser or any  subsidiary  of Purchaser is a party or by which they or any of
their  properties  or assets is or may be bound  (unless  with  respect to which
defaults or other rights, requisite waivers or consents shall have been obtained
at or prior to the Closing),  which violation will materially  adversely  affect
Purchaser's ability to consummate the transactions contemplated herein, or

                 (iii) result in the creation or  imposition  of any Lien,  upon
any  property or assets of Purchaser or any  subsidiary  of Purchaser  under any
debt,  obligation,  contract,  agreement or commitment to which Purchaser or any
subsidiary  of Purchaser is a party or by which  Purchaser or any  subsidiary of
Purchaser or any of their assets or  properties  is or may be bound,  which Lien
will  materially   adversely  affect  Purchaser's   ability  to  consummate  the
transactions contemplated herein; or


                                                                              23
<PAGE>

                 (iv) to the  knowledge  of  Purchaser,  violate  any Law  which
violation will materially adversely affect Purchaser's ability to consummate the
transactions contemplated herein.

            (d) Consents and  Approvals.  Except for the Consents  identified on
Exhibit 5(d) hereto,  no Consent is required by any person or entity,  including
without limitation any Authority, in connection with the execution, delivery and
performance  by  Purchaser  of  this  Agreement,  or  the  consummation  of  the
transactions  contemplated  herein, other than any Consent which, if not made or
obtained,  will not,  individually or in the aggregate,  have a material adverse
effect on the business of Purchaser and its subsidiaries taken as a whole.

            (e) Brokers.  Except as  disclosed  on Exhibit 5(e) hereto,  neither
Purchaser nor any of its directors,  officers or key employees have employed any
broker or finder,  or incurred any liability for any brokerage fee or commission
or finder's fee, in connection with the transactions contemplated hereby, nor is
there any basis known to Purchaser  for any such fee or commission to be claimed
by any person or entity.

            (f) Disclosure.  No  representation or warranty by Purchaser in this
Agreement  contains or will  contain any untrue  statement  of material  fact or
omits or will omit to state any  material  fact  necessary  in order to make the
statements herein or therein,  in light of the  circumstances  under which made,
not misleading as of the date of the representation or warranty.

            (g) Current  Business  Practices.  Purchaser will use its reasonable
commercial  efforts to continue the Seller's  customary practice relating to the
termination  of services  with its  third-party  manufacturers  and suppliers by
purchasing unsold or unused product,  inventory, and packaging, or allowing such
third party to continue manufacturing throughout the exhaustion of such product,
inventory,  and  packaging.  A  description  of such  practices  is set forth on
Exhibit 5(g).

            (h) Availability of Funds.  Purchaser has the assets,  resources and
the financial  capacity  necessary to  consummate  the  transactions  (including
without  limitation  the payment of the  Purchase  Price)  contemplated  by this
Agreement.


                                    Section 6
                                    Covenants

            (a)  Seller's   Agreements  as  to  Specified  Matters.   Except  as
specifically set forth on the Disclosure Schedule, except in the ordinary course
of business and consistent  with past  practice,  and except as may be otherwise
agreed in writing by Purchaser,  from the date hereof until the Closing,  Seller
shall not:

                 (i) Amend its  articles  or  certificate  of  incorporation  or
bylaws;

                 (ii) Borrow or agree to borrow any funds;

                 (iii)  Incur,  assume,  suffer or become  subject  to,  whether
directly  or  by  way  of  guarantee  or  otherwise,  any  claims,  obligations,
liabilities or loss contingencies which, individually or in the aggregate, is or
are in excess of Twenty-Five Thousand Dollars ($25,000) or would have an adverse
effect on the financial condition of Seller;

                 (iv) Pay,  discharge  or satisfy  any  claims,  liabilities  or
obligations;

                                                                              24
<PAGE>

                        (v) Permit or allow any of its  properties  or assets to
be subjected to any Lien, except the Permitted Liens;

                        (vi) Write down the value of any  inventory or write-off
as uncollectible any notes or accounts receivable or any trade
accounts or trade notes;

                        (vii)  Cancel or amend any  debts,  waive any  claims or
rights or sell, transfer or otherwise dispose of any properties or
assets;

                        (viii)  License,   sell,   transfer,   pledge,   modify,
disclose, dispose of or permit to lapse any right to the use of any
Intellectual Property Rights;

                        (ix) (A)  Terminate,  enter into,  adopt,  institute  or
otherwise  become  subject to or amend in any  material  respect any  collective
bargaining  agreement or employment or similar agreement or arrangement with any
of its  directors,  officers or employees;  (B)  terminate,  enter into,  adopt,
institute or otherwise  become  subject to or amend in any material  respect any
Benefit Arrangement; (C) contribute, set aside for contribution or authorize the
contribution of any amounts for any such Benefit  Arrangement except as required
(and not discretionary) by the terms of such Benefit  Arrangement;  or (D) grant
or become  obligated to grant any general  increase in the  compensation  of any
directors, officers or employees (including without limitation any such increase
pursuant to any Benefit Arrangement);

                        (x)  Make or  enter  into  any  commitment  for  capital
expenditures for additions to property,  plant or equipment individually,  or in
the  aggregate,  in excess of  Twenty-Five  Thousand  Dollars  ($25,000)  unless
consented  to in writing by  Purchaser  which  consent  may not be  unreasonably
withheld;

                        (xi) (A)  Declare,  pay or set  aside  for  payment  any
dividend  or  other  distribution  in  respect  of its  capital  stock  or other
securities   (including  without  limitation   distributions  in  redemption  or
liquidation) or redeem,  purchase or otherwise acquire any shares of its capital
stock or other securities,  except with respect to securities  comprising Seller
Capital Stock  outstanding as of the date hereof;  (B) issue,  grant or sell any
shares of its capital stock or equity  securities of any class,  or any options,
warrants,  conversion  or other rights to purchase or acquire any such shares or
equity  securities or any securities  convertible  into or exchangeable for such
shares or equity securities, except issuance of securities pursuant to the terms
of issuance of Seller  Capital Stock  outstanding  as of the date hereof and the
issuance of additional  Seller capital stock consisting of Series C and Series D
Preferred  Stock to raise the working  capital  funds  required  hereunder;  (C)
become  a  party  to any  merger,  exchange,  reorganization,  recapitalization,
liquidation, dissolution or other similar corporate transaction; or (D) organize
any new  subsidiary,  acquire any capital  stock or other equity  securities  or
other  ownership  interest  in, or assets of, any person or entity or  otherwise
make  any  investment  by  purchase  of stock or  securities,  contributions  to
capital, property transfer or purchase of any properties or assets of any person
or entity;

                        (xii) Pay,  lend or  advance  any  amounts  to, or sell,
transfer or lease any  properties  or assets to, or enter into any  agreement or
arrangement with, any director, officer, employee or shareholder;

                        (xiii)  Terminate,  enter into or amend in any  material
respect any item identified in Part 4(t) of the Disclosure Schedule, or take any
action  or omit to take any  action  which  will  cause a breach,  violation  or
default (however defined) under any such item; or

                        (xiv) Agree,  whether in writing or  otherwise,  to take
any action described in this subsection.

                                                                              25
<PAGE>
            (b)  Conduct  of  Seller  Business.  Except  as  set  forth  in  the
Disclosure  Schedule,  Seller shall maintain its assets and properties and carry
on its  businesses  and  operations  in  the  ordinary  course  of  business  in
substantially the same manner as previously  operated;  and Seller shall use its
best efforts to preserve intact its business  organizations,  existing  business
relationships  (including  without  limitation its relationships  with officers,
employees,  dealers,  distributors,   independent  contractors,   customers  and
suppliers), good will and going concern value.

            (c) No Seller Solicitation of Alternate Transaction.

                (i) Seller  shall not,  and will use its best  efforts to ensure
that  its   directors,   officers  and   employees,   independent   contractors,
consultants, counsel, accountants, investment advisors and other representatives
and agents shall not,  directly or  indirectly,  solicit,  initiate or encourage
discussions  or  negotiations   with,  provide  any  confidential  or  nonpublic
information to, or enter into any agreement with, any third party concerning (or
concerning  the  business  of  Seller  in  connection  with)  any  tender  offer
(including a self tender offer), exchange offer, merger, consolidation,  sale of
substantial  assets or of a significant  amount of assets,  sale of  securities,
acquisition  of  beneficial  ownership  of  or  the  right  to  vote  securities
representing  more than five  percent  (5%) of the total voting power of Seller,
liquidation,  dissolution or similar transactions;  provided,  however, that the
foregoing shall not prohibit Seller (either  directly or indirectly  through its
directors, officers, employees, independent advisors, consultants,  counsel, and
accountants) from:

                        (A) furnishing information concerning the Seller and its
            businesses,  properties,  or  assets  to  any  person,  corporation,
            entity,  or "group" as defined in Section 13(d) of the Exchange Act,
            other than  Purchaser or any of its  affiliates (a "Third Party") in
            response to any bona fide unsolicited inquiry,  proposal or offer by
            such Third Party;

                        (B) engaging in  discussions or  negotiations  with such
            Third  Party  that has made  such  bona  fide  unsolicited  inquiry,
            proposal, or offer;

                        (C)  following  receipt of such a bona fide  unsolicited
            proposal  for  acquisition  of the Seller or its Assets,  taking and
            disclosing  to its  shareholders  a  position  contemplated  by Rule
            14c-2(a)  under the Exchange Act or otherwise  making  disclosure to
            its shareholders; and

                        (D) taking any  non-appealable,  final action ordered to
            be taken by the Seller by any court of competent jurisdiction but in
            each case referred to in the foregoing clauses (A) through (C), only
            to the extent that the Board of  Directors  of the Seller shall have
            concluded  in good faith that such action is required to prevent the
            Board of Directors of the Seller from breaching its fiduciary duties
            to the shareholders of the Seller under applicable law.

                (ii)  Break-up Fee. If for the reasons set forth in this Section
6(c),  this  Agreement  and  the  transactions   contemplated  hereby  shall  be
terminated by Seller  pursuant to Section  9(a)(iv)  without the Closing  having
occurred  (whether  such Third  Party  offer  results in the  consummation  of a
transaction or not),  then Seller agrees to pay Purchaser a "Break-up  Fee". The
Break-up  Fee shall  consist of the sum of One  Million  Five  Hundred  Thousand
Dollars  ($1,500,000),  payable immediately upon termination hereof. The Parties
acknowledge that the Break-up Fee represents a negotiated  figure which is not a
penalty  and  constitutes  a  reasonable  estimate of the damages and costs that
would be incurred by Purchaser in the event of termination giving rise thereto.

                                                                              26
<PAGE>

            (d) Full Access to Purchaser. Seller has and shall provide Purchaser
all  information  in its  possession  requested  by  Purchaser  after using best
efforts to procure such  information  and afford to Purchaser and its directors,
officers,  employees,  counsel,  accountants,   investment  advisors  and  other
authorized  representatives  and  agents  free and  full  access  during  normal
business  hours to the  facilities,  properties,  books and records of Seller in
order that Purchaser may have full opportunity to make such investigations as it
shall desire to make of the affairs of Seller; provided,  however, that any such
investigation  shall  be  conducted  in  such  a  manner  as  not  to  interfere
unreasonably with business operations;  and Seller shall furnish such additional
financial and operating data and other information as Purchaser shall, from time
to time, reasonably request,  including without limitation access to the working
papers of their independent  certified public  accountants (as and to the extent
permitted by such independent  certified  public  accountants);  and,  provided,
further,  that any such investigation  shall not affect or otherwise diminish or
obviate in any  respect  any of the  representations  and  warranties  of Seller
herein.

            (e)  Confidentiality.  Each of the  Parties  agrees that it will not
use,  or permit the use of, any of the  information  relating to any other Party
hereto furnished to it in connection with the transactions  contemplated  herein
("Information") in a manner or for a purpose  detrimental to such other Party or
otherwise  than in  connection  with the  transaction,  and that  they  will not
disclose,  divulge, provide or make accessible  (collectively,  "Disclose"),  or
permit the Disclosure of, any of the Information to any person or entity,  other
than their responsible  directors,  officers,  employees,  investment  advisors,
accountants,  counsel and other authorized representatives and agents, except as
may be required by judicial or administrative process or, in the opinion of such
Party's regular counsel, by other requirements of Law; provided,  however,  that
prior to any Disclosure of any Information  permitted hereunder,  the disclosing
Party  shall  first  obtain  the  recipients'  undertaking  to  comply  with the
provisions  of this  subsection  with  respect  to such  information.  The  term
"Information"  as used herein  shall not include any  information  relating to a
Party which the Party  disclosing such information can show: (i) to have been in
its possession prior to its receipt from another Party hereto; (ii) to be now or
to later  became  generally  available  to the  public  through  no fault of the
disclosing Party;  (iii) to have been available to the public at the time of its
receipt by the disclosing  Party;  (iv) to have been received  separately by the
disclosing  Party in an  unrestricted  manner from a person entitled to disclose
such information;  or (v) to have been developed independently by the disclosing
Party  without  regard  to any  information  received  in  connection  with this
transaction.  Each Party hereto also agrees to promptly return to the Party from
whom originally  received all original and duplicate copies of written materials
containing Information should the transactions  contemplated herein not occur. A
Party  hereto  shall be deemed to have  satisfied  its  obligations  to hold the
Information  confidential if it exercises the same care as it takes with respect
to its own similar  information.  The Parties  acknowledge  that the transaction
described herein is of a confidential  nature,  and agree that the terms hereof,
including the purchase  price  hereunder,  shall be  maintained  in  confidence.
Sellers, with the prior approval of Purchaser, at a time and in a manner that is
acceptable to both  Purchaser and Sellers,  may notify  employees of the fact of
the subject transaction.

            (f) Filings; Consents;  Removal of Objections.  Subject to the terms
and conditions herein provided, the Parties shall use their best efforts to take
or  cause  to be  taken  all  actions  and do or  cause  to be done  all  things
necessary,  proper or advisable  under  applicable  Laws to consummate  and make
effective,  as soon as reasonably  practicable,  the  transactions  contemplated
hereby,  including  without  limitation  obtaining all Consents of any person or

                                                                              27
<PAGE>

entity,  whether  private  or  governmental,  required  in  connection  with the
consummation of the transactions contemplated herein. In furtherance, and not in
limitation of the  foregoing,  it is the intent of the parties to consummate the
transactions  contemplated  herein at the earliest  practicable  time,  and they
respectively  agree to exert their best efforts to that end,  including  without
limitation,  if  required:  (i) the filing  with the  Federal  Trade  Commission
("FTC") and the Antitrust  Division of the Department of Justice (the "Antitrust
Division")  all requisite  documents and  notifications  in connection  with the
transactions  contemplated hereby pursuant to the HSR Act as soon as practicable
following  the date  hereof,  and to respond as promptly as  practicable  to all
inquiries from the FTC or the Antitrust Division in connection  therewith;  (ii)
the removal or satisfaction,  if possible,  of any objections to the validity or
legality of the transactions  contemplated herein; and (iii) the satisfaction of
the conditions to consummation of the transactions contemplated hereby.

            (g)         Further Assurances; Cooperation; Notification.

                        (i)  Each  Party  hereto  shall,  before,  at and  after
Closing, execute and deliver such instruments and take such other actions as the
other Party or Parties may  reasonably  require in order to carry out the intent
of this Agreement.

                        (ii) Seller shall  cooperate  with Purchaser to promptly
develop plans for the management of the businesses after the Closing,  including
without  limitation  plans relating to productivity,  marketing,  operations and
improvements,  and Seller shall further  cooperate with Purchaser to provide for
the  implementation  of such  plans as soon as  practicable  after the  Closing.
Subject to applicable Law, Seller shall confer on a regular and reasonable basis
with one or more  representatives of Purchaser to report on material operational
matters and the general status of ongoing operations.

                        (iii)  At all  times  from  the date  hereof  until  the
Closing, each Party shall promptly notify the other in writing of the occurrence
of any event  which it  reasonably  believes  will or may result in a failure by
such Party to satisfy the conditions specified in Section 7 and Section 8 hereof
within seven (7) days.

            (h)  Supplements to Disclosure  Schedule.  Within a reasonable  time
(but in no event  later  than three (3)  Business  Days)  prior to the  Closing,
Seller shall  supplement  or amend the  Disclosure  Schedule with respect to any
event or development  which, if existing or occurring at or prior to the date of
this  Agreement,  would have been  required to be set forth or  described in the
Disclosure  Schedule or which is  necessary  to correct any  information  in the
Disclosure  Schedule or in any  representation  and warranty of Seller which has
been rendered inaccurate by reason of such event or development. For purposes of
determining  the  accuracy  as of the date  hereof  of the  representations  and
warranties  of Seller  contained in Section 4 hereof in order to  determine  the
fulfillment of the  conditions  set forth in Section 7, the Disclosure  Schedule
shall be deemed to  exclude  any  information  contained  in any  supplement  or
amendment hereto delivered after the delivery of the Disclosure Schedule.

            (i) Public Announcements.  None of the Parties shall make any public
announcement  with  respect  to  the  transactions  contemplated  herein  or the
purchase price  hereunder  without the prior written consent of the other Party;
provided,   however,  that  any  of  the  Parties  may  at  any  time  make  any
announcements  which  are  required  by  applicable  Law so long as the Party so
required to make an  announcement,  promptly upon learning of such  requirement,
notifies the other Party of such requirement and discusses with it in good faith
the exact  proposed  wording of any such  announcement  for such  other  Party's
reasonable approval which shall not be unreasonably  withheld.  Without limiting
the  generality of the  foregoing,



                                                                              28
<PAGE>

Seller hereby agrees to deliver to Purchaser  final draft(s) of any  information
statements (any such information  statement,  an "Information  Statement") to be
distributed to its  shareholders  pursuant to applicable Law in connection  with
this Agreement and the terms and conditions contemplated hereby and the issuance
of the securities disclosed in Part 6(a)(xi)(B) of the Disclosure  Schedule,  it
being understood and agreed that any such Information  Statement shall be (x) in
form and  substance  reasonably  acceptable  to  Purchaser  and (y)  provided to
Purchaser at least two (2) Business Days prior to its  distribution  to Seller's
securities holders or filing with any applicable Authority.

            (j)         Transactional Tax Undertakings.

                        (i) The Parties  shall  cooperate to make any  necessary
filings  with state and local  taxing  authorities  and to furnish any  required
supplemental   information  to  any  federal,  state,  local,  and  foreign  tax
liabilities  resulting from the  consummation of the  transactions  contemplated
herein.

                        (ii) In the event that any sales or use tax,  or any tax
in the  nature of a sales or use tax,  or any  transactional  tax is  payable or
assessed relative to the transactions  contemplated herein, Seller shall pay all
such taxes and shall not  collect any part  thereof  from  Purchaser,  provided,
however,  that  Purchaser  shall pay any excise tax required with respect to the
relicensing of any motor vehicles which are part of Seller's Assets.

            (k) Bulk Transfers.  Seller has requested that Purchaser  waive, and
Purchaser  hereby agrees to waive,  the  requirements of the Uniform  Commercial
Code  concerning  bulk  transfers,  as in effect in the various  states in which
Seller has assets,  including  without  limitation the  requirement of notice to
creditors.  It is  expressly  agreed  by the  Parties  that  the  obligation  to
indemnify   Purchaser  under  Section  10(e)  includes  any  and  all  liability
(including claims,  suits or demands against  Purchaser),  loss, cost (including
reasonable  attorney's fees),  expense or damage of any kind which Purchaser may
suffer in connection with such request and waiver.

            (l)         Employee Benefits.

                        (i) Employees. On the Closing Date, Purchaser:  (A) will
assume the employees covered by the collective  bargaining  agreements listed in
Part 4(v)(ii)(F), and in Part 4(v)(i) under "union" employees, of the Disclosure
Schedule and (B) shall have the right (but not the  obligation)  to offer to all
or any  number  of  the  other  employees  then  employed  with  respect  to the
businesses  relating  to  Seller's  Assets  the  opportunity  to  maintain  such
employee's  current  employment  and shall provide within thirty (30) days after
the execution of this Agreement, but not later than ten (10) Business Days prior
to Closing, a list of those employees of Seller to whom it will offer employment
(collectively,  the "Transferred  Employees");  provided, that Purchaser, in its
sole discretion and considering its best interests, may terminate the employment
of any  employees  who accept  such offer at any time after such  Closing  Date.
During the first twelve (12) months after the Closing Date, the compensation and
benefits  provided by Purchaser  shall be  reasonably  comparable  on an overall
basis  (including  without  limitation all  compensation and benefits accrued by
such employees as of the Closing Date under all Pension Plans, Welfare Plans and
Benefit Arrangements  irrespective of whether such accrued benefits are actually
received by such  employees) to those  provided to such  employees  prior to the
Closing Date with credit given for the length of actual  service with Seller (or
both)  prior to the  Closing  Date.  Purchaser  has not  agreed  to  assume  any
obligation  or  liability  under  any  Pension  Plans,  Welfare  Plans,  Benefit
Arrangements,   severance   obligation  or  other  employment   benefit  related
obligation but may do so in its sole discretion.


                                                                              29
<PAGE>

                        (ii)  Severance.  If the  employment of any employee who
accepts  the  offer  referred  to in  Section  6(1)(i)  above is  terminated  by
Purchaser  other than for cause  within the twelve (12) months after the Closing
Date,   Purchaser   shall  be  responsible   for  making  payment  of  severance
compensation  to such employee in accordance  with the practice of Seller or any
of its Subsidiaries (as applicable) at the Closing Date, as described on Exhibit
6(1)  hereto,  with  credit  being given for the length of actual  service  with
Seller (or both) prior to the Closing Date.

                        (iii)  401(k)  Plan.  Purchaser  shall take  appropriate
measures  with  Seller's  assistance  as  reasonably  requested so that Seller's
401(k) plans shall be, upon Closing:  (x) assumed by Purchaser (and amended,  if
required by Purchaser),  (y) merged into an existing  401(k) plan  maintained by
Purchaser,  and/or (z) frozen or terminated  and replaced with new plans (within
Purchaser's sole discretion).

                        (iv)  Retention  of  Employees.  Neither  Seller nor any
Subsidiary  shall,  for a period of three (3) years after the Closing Date, take
any action,  other than with the  written  consent of  Purchaser,  to induce any
employee who accepts an offer  pursuant to Section  6(1)(i)  above,  while still
employed by Purchaser or any  subsidiary of Purchaser,  to enter into the employ
of Seller or other affiliate of Seller.

            (m) Use of Trade  Names  and  Corporate  Name.  As of and  after the
Closing,  Seller  shall not use any of the names  listed on  Exhibit  3(a)(i) or
title  similar  to such  name or any  other  trade  names  or  trademarks  being
transferred hereunder.

            (n) Special  Reserve Fund.  Seller has raised from among its current
shareholders  through the issuance of new Series D Preferred  Convertible  Stock
the aggregate amount of One Million Five-Hundred  Thousand Dollars ($1,500,000),
of which  Five-Hundred  Thousand  Dollars  ($500,000)  have  been set aside as a
separate cash reserve (the "Special Reserve Fund"),  for the purpose of assuring
that Seller meets its payment obligations and working capital  requirements from
the date hereof through the Closing Date; the amount of the Special Reserve Fund
has been set on the basis of Seller's  Monthly Cash Flow  Forecasts  prepared by
Seller for the period from February 1 through May 31, 2000,  attached  hereto as
Schedule 6(n). The balance of One-Million Dollars ($1,000,000) shall be injected
into Seller for normal  business and operational  purposes.  The Special Reserve
Fund,  which is free of any  Liens,  may be drawn upon only on the terms and for
the purposes set forth in the "Reserve Escrow Agreement"  delivered to Purchaser
on the date hereof substantially in the form of Exhibit 6(n).

            (o) Bank  Extension.  Annexed  hereto as Exhibit 6(o) is an executed
copy of the Fourth Amendment to Financing Agreement,  dated as of March 31, 2000
(the  "Bank  Extension"),  entered  into by  Seller  and U.S.  Bancorp  Republic
Commercial Finance, Inc. (the "Bank").  Seller represents and warrants that: (x)
the Bank  Extension is effective as of the date of execution of this  Agreement,
and (y) Seller has complied with all of the conditions set forth therein..

            (p) Noncompetition and Confidentiality  Agreements.  At the Closing,
Seller shall:

                (i)  provide  Purchaser  with copies of the  Noncompetition  and
Confidentiality  Agreements dated as of the Closing Date,  executed by Thomas J.
Guinan, Jeffrey Weiner and Adnan Durrani substantially in the forms respectively
set forth in Exhibit 7(h), and

                (ii) assign to Purchaser all of Seller's rights,  benefits,  and
interests  under each of the Worth  Agreements  with  respect to  Protection  of
Confidential  Information and  Noncompetition so that the provisions of Sections
4, 5 and 6 of each of the  Worth  Agreements



                                                                              30
<PAGE>

shall inure in full to the sole benefit of the  Purchaser;  it being  understood
and agreed that (x) Purchaser shall not assume any obligations  whatsoever under
the Worth  Agreements  and,  except as expressly  set forth above,  Seller shall
retain all rights and  obligations  under the Worth  Agreements,  and (y) in the
event of any breach of the provisions of those rights under the Worth Agreements
assigned to  Purchaser,  Seller shall,  at  Purchaser's  cost,  take any and all
reasonable  action requested by Purchaser to enforce those  provisions.  As used
herein,  the "Worth  Agreements" shall mean: (A) that certain  Consulting,  Loan
Repayment  and  Noncompetition  Agreement  dated as of August 13,  1997  between
Richard S. Worth and Seller, and (B) that certain Consulting, Loan Repayment and
Noncompetition  Agreement  dated as of August 13, 1997 between  Randye Worth and
Seller.

            (q) Payoff  Schedule;  Termination  of Financing  Agreement.  (i) At
least five (5) Business Days prior to Closing, Seller shall deliver to Purchaser
a "Payoff  Schedule" to be attached hereto as Exhibit 6(q),  setting forth (x) a
list of every  creditor of Seller  (including  but not limited to: stock,  note,
warrant,   option,  and  securities  holders  of  Seller;  banks  and  financial
institutions;  trade creditors other than those assumed by Purchaser;  suppliers
other than those assumed by Purchaser;  and other third parties) to which Seller
owes  amounts  which are due or to become  due  within  ninety  (90) days  after
Closing in excess of Ten Thousand Dollars  ($10,000),  (y) each such amount with
respect  to each  creditor  as of a date  which  shall not be more than five (5)
Business Days prior to the Closing, and (z) for each creditors to be paid off at
or immediately  after the Closing,  the payment  instructions  to Purchaser with
information  on the relevant bank account into which  payment of the  respective
payoff amounts shall be made at or immediately after the Closing.

                 (ii) On or before the Closing,  Seller shall provide  Purchaser
with fully executed  originals,  in form and substance  acceptable to Purchaser,
of: (A) an  agreement  in writing  between  Bank and  Seller  providing  for (x)
Seller's  payment in full of all amounts due or outstanding  under the Financing
Agreement  (as  defined in, and  amended  by, the Bank  Extension),  and (y) the
termination of such Financing  Agreement and of any and all Liens granted to the
Bank on any of Seller's  Assets,  and (B) an  instrument  in writing of the Bank
releasing  any and all of its  Liens in any of  Seller's  Intellectual  Property
Rights,  and  whereby  the Bank  covenants  and agrees to execute and deliver to
Purchaser  any  further  documents  and  instruments  as  may  be  necessary  or
reasonably  requested by Purchaser in order to fully  release such  Intellectual
Property Rights and other Seller's Assets from any Liens held in Bank's favor.

            (r) Further Covenants of Seller.  Without limiting the generality of
any other provision of this Agreement,

                (i) On or prior to Closing, Seller shall: (A) be qualified to do
business and be in good standing in the state of Illinois or indemnify Purchaser
pursuant  to Section  10(c) from and  against  any and all loss,  liability,  or
damage suffered or incurred by Purchaser in connection with Seller's  failure to
so qualify or be in good  standing;  (B) obtain  acknowledgement  and consent of
Condor Ventures, Inc.; Laner, Muchin, Dombrow, Becker, Levin and Tominberg, Ltd.
(LMDBLT),  and the Bank that the execution of this Agreement and consummation of
the transactions  contemplated hereby do not contravene the agreements set forth
in Part 4(e)(ii) of the Disclosure  Schedule or indemnify  Purchaser pursuant to
Section 10(c) from and against any and all loss,  liability,  or damage suffered
or  incurred  by  Purchaser  in  connection  with  Seller's  failure  to  obtain
acknowledgement and consent;  (C) in relation to the Pate's litigation disclosed
in Part 4(o) of the Disclosure  Schedule,  indemnify and hold Purchaser harmless
to the  fullest  extent  set forth in Section  10 below,  against  all claims or
causes of action  commenced,  directly  or  indirectly,  by Pate's  Bakery,  LLC
against  Purchaser;  and (D) make all



                                                                              31
<PAGE>

necessary  filings,  cure  any  outstanding  deficiencies  and pay all  fees and
penalties  necessary  to bring  the  401(k)  plans set forth in Part 4(r) of the
Disclosure  Schedule in full compliance with law or, if Purchaser so chooses, at
Purchaser's sole discretion,  indemnify Purchaser pursuant to Section 10(c) from
and  against  any and all loss,  liability,  or damage  suffered  or incurred by
Purchaser in connection  with Seller's  failure to make such filings,  cure such
deficiencies or pay such fees and penalties;

                 (ii) Except as provided in Section 6(l)(i),  Seller represents,
warrants  and  covenants  that  Purchaser  has not,  and will  not,  assume  any
obligation whatsoever for any employment  agreement(s) of Seller with any of its
employees  including,  but not limited to those with Mark Robson,  Thomas Guinan
and Jeffrey Weiner.


                                    Section 7
                     Conditions to Obligations of Purchaser

            Notwithstanding  any  other  provision  of  this  Agreement  to  the
contrary,  the obligation of Purchaser to effect the  transactions  contemplated
herein shall be subject to the  satisfaction  at or prior to the Closing of each
of the following conditions:

            (a)  Representations  and Warranties True. The  representations  and
warranties of Seller contained in this Agreement,  including without  limitation
in the Disclosure  Schedule  initially  delivered to Purchaser as Exhibit 4 (and
not  including  any changes or  additions  delivered  to  Purchaser  pursuant to
Section 6(h)), shall be in all material respects true,  complete and accurate as
of  the  date  when  made  and  at  and  as  of  the   Closing  as  though  such
representations  and  warranties  were made at and as of such  time,  except for
changes specifically permitted or contemplated by this Agreement.

            (b)  Performance.  Seller shall have  performed  and complied in all
material  respects with all  agreements,  covenants,  obligations and conditions
required by this  Agreement  to be  performed  or complied  with by Seller on or
prior to the Closing.

            (c) Required Approvals and Consents.

                (i) All action  required by law and otherwise to be taken by the
Board of Directors  of Seller and the  shareholders  of Seller to authorize  the
execution,  delivery  and  performance  of this  Agreement by the Seller and the
consummation of the  transactions  contemplated  hereby shall have been duly and
validly taken.

                (ii) All Consents of or from all Authorities  required hereunder
to  consummate  the  transactions   contemplated   herein   including,   without
limitation,  those required by the HSR Act, and all Consents of from all persons
and  entities  other than  Authorities  that are  identified  in the  Disclosure
Schedule shall have been delivered,  made or obtained,  and Purchaser shall have
received copies thereof.

            (d) No Proceeding or Litigation.  To the best of Seller's knowledge,
no suit, action, investigation,  inquiry or other proceeding by any Authority or
other person or entity shall have been instituted or threatened  which questions
the validity or legality of the  transactions  contemplated  hereby or which, if
successfully asserted, would individually or in the aggregate, otherwise have an
adverse effect on the conduct of the businesses relating to Seller's Assets.

            (e)  Opinion of Seller  Counsel.  Purchaser  shall have  received an
opinion from Olshan,  Grundman,  Frome,  Rosenzweig & Wolosky,  LLP,  counsel to
Seller,  dated the Closing  Date,  substantially  in the form and  substance set
forth as Exhibit 7(e) hereto.

                                                                              32
<PAGE>

            (f) Certificates. Purchaser shall have received such certificates of
Seller's  officers   (including  but  not  limited  to  an  officer  certificate
certifying that the Estimated Closing Working Capital  Balance/(Deficit) and the
other  unaudited  financial  statements  and balance  sheets  provided by Seller
hereunder  are  in  compliance  with  Section  4(g))  in a  form  and  substance
reasonably  satisfactory  to  Purchaser,  dated the  Closing  Date,  to evidence
compliance  with the  conditions  set  forth in this  Section  7 and such  other
matters as may be reasonably requested by Purchaser.

            (g) Escrow  Agreements.  The parties thereto shall have executed and
delivered an Escrow Agreement in the form of Exhibit 7(g) hereto and the Reserve
Escrow Agreement in the form of Exhibit 6(n).

            (h) Noncompetition and Confidentiality  Agreements. On or before the
Closing  Date,  Seller  shall have  delivered to  Purchaser  Noncompetition  and
Confidentiality  Agreements  dated as of the Closing Date and executed by Thomas
J. Guinan,  Jeffrey Weiner and Adnan Durrani respectively,  substantially in the
forms respectively set forth in Exhibit 7(h).

            (i) Documentation for Conveyance of Seller's Assets. Purchaser shall
have received, in form and substance reasonably satisfactory to Purchaser, dated
the Closing  Date,  all of the Bill(s) of Sale,  deeds,  assignments  including,
without  limitation,  assignments of trademarks and other intellectual  property
rights,  certificates  of title,  and any and all other  conveyance and transfer
documentation  listed on Exhibit  7(i) hereto as may be  supplemented  after the
date hereof but before Closing.

            (j) Certificates of Amendment.  On the Closing Date,  Seller's shall
deliver:  (i) Certificate of Amendment of its certificate of incorporation to be
filed in the State of  Delaware  amending  its  corporate  name from  "Delicious
Brands,  Inc." to any other name which is in  compliance  with Section 6(m) (the
"New  Name"),  (ii)  Certificates  of  Amendment  (or  equivalent)  amending its
certificates  of  authority  to be filed  in  Illinois,  New York and  Michigan,
respectively,  amending its corporate name from "Delicious Brands,  Inc." to the
New Name,  (iii) any other  documents for any other  jurisdiction in which it is
qualified to do business or uses the "Delicious Brands, Inc." name, and (iv) any
other documents otherwise necessary or convenient to consummate the transactions
contemplated  in this Agreement,  including but not limited to,  certificates of
good standing from the States of Delaware, Illinois, New York and Michigan dated
no earlier than two (2) Business  Days prior to Closing.  All such  certificates
shall be in form and substance reasonably satisfactory to Purchaser.

            (k)  Environmental  Phase I. The "Phase I"  environmental  report on
Seller's  premises  (which  Purchaser  in its  discretion  may procure  prior to
Closing) does not require, in Purchaser's  reasonable  discretion,  any material
repairs  to  any  of  Seller's  premises  or  will  not  cause  or  require  the
interruption of the use of Seller's premises, interfere with the carrying out of
the business in the regular course, or otherwise present material liabilities or
other legal risks.

            (l)  Employees.  Purchaser  shall provide a list of the  Transferred
Employees  pursuant to Section 6(l). Seller shall be solely  responsible for any
severance  and all other  employment  benefits to and rights of the  Transferred
Employees  through the Closing Date and for the remainder of Seller's  employees
that are not assumed or employed by Purchaser through and after Closing.

            (m) Payoff Schedule.  At Closing,  Purchaser shall have received the
Payoff  Schedule  pursuant to Section 6(q),  with any amendments as necessary to
make it current as of the  Closing  Date;  it being  understood  and agreed that
Seller shall provide  Purchaser with a draft



                                                                              33
<PAGE>

of the updated Payoff Schedule at least five (5) Business Days prior to Closing.


                                    Section 8
                       Conditions to Seller's Obligations

            Notwithstanding  anything in this  Agreement  to the  contrary,  the
obligation  of Seller to effect the  transactions  contemplated  herein shall be
subject to the  satisfaction at or prior to the Closing of each of the following
conditions:

            (a)  Representations  and Warranties True. The  representations  and
warranties  of Purchaser  contained in this  Agreement  shall be in all material
respects  true,  complete and accurate as of the date when made and at and as of
the Closing,  as though such  representations and warranties were made at and as
of such time, except for changes permitted or contemplated in this Agreement.

            (b) Performance.  Purchaser shall have performed and complied in all
material  respects with all  agreements,  covenants,  obligations and conditions
required by this  Agreement to be performed or complied  with by Purchaser at or
prior to the Closing.

            (c)  Corporate  Approvals.  The  shareholders  of Seller  shall have
approved the transactions  contemplated  hereby.  All Consents listed on Exhibit
5(d) hereto shall have been delivered,  made or obtained. All action required to
be taken by Purchaser to authorize the  execution,  delivery and  performance of
this  Agreement  by  Purchaser  and  the   consummation   of  the   transactions
contemplated hereby shall have been duly and validly taken.

            (d) No Proceeding or  Litigation.  No suit,  action,  investigation,
inquiry or other  proceeding  by any  Authority  or other person or entity shall
have been  instituted or threatened  which questions the validity or legality of
the transactions contemplated hereby.

            (e)  Certificates.  Purchaser shall have furnished  Seller with such
certificates of Seller officers,  in a form and substance reasonably  acceptable
to Seller,  dated the Closing Date, to evidence  compliance  with the conditions
set  forth  in this  Section  6 and  such  other  matters  as may be  reasonably
requested by Seller.

            (f) Opinion of Purchaser Counsel.  Purchaser shall have delivered to
Seller an opinion from BBLP - Pavia e Ansaldo Beiten  Burkhardt  Mittl & Wegener
Moquet Borde & Associes Meyer Lustenberger, Professional Corporation, counsel to
Purchaser,  dated  the  Closing  Date,  in the form and  substance  set forth as
Exhibit 8(f) hereto.

            (g)   Payment  of   Consideration.   Seller   shall  have   received
satisfactory  evidence that the wire transfers  required by Sections  3(b)(A)(i)
and  3(b)(A)(ii)  hereof  have  been  completed  and the  Liability  Undertaking
required by Section 3(b)(B) hereof has been executed and delivered.

            (h) Escrow  Agreements.  The parties thereto shall have executed and
delivered an Escrow Agreement in the form of Exhibit 7(g) hereto and the Reserve
Escrow Agreement in the form of Exhibit 6 (n) hereto.


                                    Section 9
                           Termination and Abandonment

            (a) Methods of Termination. This Agreement may be terminated and the
transactions  contemplated  herein may be abandoned at any time  notwithstanding
approval


                                                                              34
<PAGE>

thereof by the shareholders of Seller, but not later than the Closing:

                 (i) By mutual written consent of Purchaser and Seller; or

                 (ii) By  Purchaser  on or after  the  Termination  Date or such
later date as may be  established  pursuant  to Section 3 hereof,  if any of the
conditions  provided  for in  Section  7 of this  Agreement  shall not have been
satisfied or waived in writing by Purchaser prior to such date; or

                 (iii) By Seller on or after the Termination  Date or such later
date  as  may  be  established  pursuant  to  Section  3  hereof,  if any of the
conditions  provided  for in  Section  8 of this  Agreement  shall not have been
satisfied or waived in writing by Seller prior to such date; or

                 (iv) By Seller if, prior to Closing,  in good faith, based upon
written  advice  from  outside  counsel,  and in order to  prevent  the Board of
Directors  from  breaching its fiduciary  duty, the Board of Directors of Seller
shall have withdrawn or modified, in a manner adverse to Purchaser, its approval
or recommendation of this Agreement or its  recommendation  that shareholders of
the Seller adopt and approve this Agreement in order to permit Seller to execute
a definitive agreement providing for the acquisition of the assets of the Seller
or in order to approve a tender or exchange offer for any or all of the Seller's
Common Stock, in either case,  that is determined,  by the Board of Directors of
the Company to be a superior proposal.  In the foregoing event, Seller shall pay
Purchaser the Break-up Fee as set forth above in Section 6(c)(ii).

                 (v) By any Party if the Closing  shall not have  occurred on or
before June 15, 2000.

            (b) Procedure  Upon  Termination.  In the event of  termination  and
abandonment  pursuant to subsection (a),  written notice thereof shall forthwith
be given to the other Party or Parties,  and the  provisions  of this  Agreement
(except to the  extent  provided  in Section  11(a))  shall  terminate,  and the
transactions  contemplated herein shall be abandoned,  without further action by
any Party hereto.  If this Agreement is terminated as provided herein:  (i) each
Party  will,  upon  request,  redeliver  all  documents,  work  papers and other
material  of  any  other  Party  (and  all  copies  thereof)   relating  to  the
transactions  contemplated  herein,  whether  so  obtained  before  or after the
execution  hereof,  to the Party  furnishing the same; (ii) the  confidentiality
obligations of Section 6 (e) shall  continue to be applicable;  and (iii) except
as provided in this  subsection,  no Party shall have any liability for a breach
of any representation,  warranty, agreement, covenant or other provision of this
Agreement,  unless  such  breach  was due to a willful  or bad  faith  action or
omission of such Party or any  representative,  agent,  employee or  independent
contractor thereof.


                                   Section 10
                          Survival and Indemnification

            (a)  Survival.  The  representations  and  warranties of each of the
Parties shall survive the Closing for a period of two (2) years from the Closing
Date.

            (b)  Indemnification  by  Purchaser.  Purchaser  agrees to indemnify
Seller  from and  against  any and all loss,  liability  or damage  suffered  or
incurred  by it by  reason  of (i) any  untrue  representation  of, or breach of
warranty or covenant  by,  Purchaser  in any part of this  Agreement,  provided,
however,  that no claim for indemnity  may be made  pursuant to this  subsection
after the second anniversary of the Closing Date; (ii) any nonfulfillment of any
covenant,  agreement or  undertaking  of Purchaser in any part of this Agreement
which by its



                                                                              35
<PAGE>

terms is to remain in effect  after the  Closing  and has not been  specifically
waived in writing at the Closing by the Party or Parties hereof  entitled to the
benefits  thereof;  and (iii) any  obligations of Seller assumed by Purchaser in
the Liability Undertaking.

            (c)  Indemnification by Seller;  Untrue  Representation or Breach of
Warranty or Covenant.  Seller agrees to indemnify Purchaser from and against any
and all loss,  liability  or damage  suffered or incurred by it by reason of any
untrue  representation  of, or breach of  warranty or covenant by Seller in this
Agreement, provided, however, that Purchaser shall make any claim(s) pursuant to
this subsection  (c): (A)  exclusively  against the Escrow Fund (and then to the
Seller  only in the event that the Escrow Fund is no longer  available  or lacks
sufficient  funds)  until  the  aggregate  amount  of all  such  claims  exceeds
Five-Hundred Thousand Dollars ($500,000), and (B) either against the Escrow Fund
or directly against Seller,  in Purchaser's sole discretion,  once the amount of
all such claims exceeds Five-Hundred Thousand Dollars ($500,000),  and provided,
further,  that no claims for indemnity  may be made pursuant to this  subsection
after the second anniversary of the Closing Date.

            (d)  Indemnification  by Parties;  Closing  Working  Capital Balance
Adjustment. Seller and Purchaser agree to indemnify each other for the amount of
the Closing Working Capital Balance  Adjustment  determined  pursuant to Section
3(c) and resulting in any shortfall or excess, as the case may be. Any shortfall
shall result in a dollar-for-dollar  reduction in the Purchase Price in the full
amount of such shortfall. Purchaser shall, in its sole discretion, either make a
claim for such amount under the Escrow  Agreement or directly in writing against
Seller,  which  shall be  payable  within ten (10)  Business  Days of receipt by
Seller. Any excess shall result in a dollar-for-dollar  increase in the Purchase
Price in the full amount of such excess.  Seller shall make a written  demand to
Purchaser and such excess amount shall be payable  within ten (10) Business Days
of receipt thereof by Purchaser.

            (e)  Indemnification  by Seller;  Other.  Seller agrees to indemnify
Purchaser from and against:  (i) any and all loss,  liability or damage suffered
or incurred by it by reason of any nonfulfillment of any covenant,  agreement or
undertaking  of  Seller  in this  Agreement  which by its  terms is to remain in
effect after the Closing and has not been specifically  waived in writing at the
Closing by the Party or  Parties  entitled  to the  benefits  thereof;  (ii) any
obligations  of Seller not  specifically  assumed by Purchaser in the  Liability
Undertaking;  and  (iii)  any and all costs  and  expenses,  including,  without
limitation,   legal  fees  and  expenses,   in  connection  with  enforcing  the
indemnification rights of Purchaser pursuant to Sections 10(c), 10(d) and 10(e).

            (f) Basket Amount.  Notwithstanding  anything in Sections 10(b), (c)
and  10(e)  to  the   contrary,   neither   Party   shall  be  entitled  to  any
indemnification  under such subsections against the other Party if the aggregate
amount of all claims of the Indemnified  Party (as defined below)  thereunder is
less than  One-Hundred  Twenty-Five  Thousand  Dollars  ($125,000)  (the "Basket
Amount"),  but if the aggregate  amount of all such  Indemnified  Party's claims
exceeds the Basket Amount,  then the Indemnified Party shall be entitled to full
indemnification   of  all   claims  and  there   shall  be  no  Basket   Amount.
Notwithstanding  anything in this Agreement to the contrary, for the purposes of
calculating the Basket Amount,  Purchaser and Seller agree that each dollar from
the very first dollar on the very first claim incurred by the Indemnified  Party
shall be included in calculating  the Basket Amount  regardless of any threshold
set forth in any provision of this Agreement. The Parties do not intend that the
Basket Amount be deemed to be a definition of what is "material" for any purpose
in this Agreement.  Neither Party shall be entitled to any indemnification under
the  subsection   hereof  in  excess  of  the  Purchase  Price.   The  foregoing
notwithstanding,  there shall be no Basket  Amount  applicable  to claims  under
Section 10(d).


                                                                              36
<PAGE>

            (g) Claims for  Indemnification.  Whenever any claim shall arise for
indemnification  hereunder,  the Party seeking indemnification (the "Indemnified
Party") shall promptly notify the Party from whom indemnification is sought (the
"Indemnifying  Party") of the claim and, when known, the facts  constituting the
basis  for  such  claim.  In the  case of any such  claim  for  indemnification,
hereunder resulting from or in connection with any claim or legal proceedings of
a third party, the notice to the Indemnifying Party shall specify, if known, the
amount or an estimate of the amount of the  liability  arising  there from.  The
Indemnified  Party shall not settle or compromise any claim by a third party for
which it is  entitled to  indemnification  hereunder  without the prior  written
consent of the Indemnifying Party, which shall not be unreasonably  withheld. If
the  Indemnifying  Party is of the  opinion  that the  Indemnified  Party is not
entitled to indemnification, or is not entitled to indemnification in the amount
claimed in such  notice,  it shall  deliver,  within  thirty (30) days after the
receipt  of  such  notice,  a  written  objection  to  such  claim  and  written
specifications  in reasonable  detail of the aspects or details objected to, and
the  grounds for such  objection.  If the  Indemnifying  Party shall file timely
written notice of objection to any claim for  indemnification,  the validity and
amount of such claim  shall be  determined  by  arbitration  pursuant to Section
11(l) hereof. If timely notice of objection is not delivered or if a claim by an
Indemnified  Party is  admitted  in  writing by an  Indemnifying  Party or if an
arbitration  award is made in favor of an Indemnified  Party pursuant to Section
11(1), the Indemnified Party, as a non-exclusive remedy, shall have the right to
(i) receive from the Escrow Agent,  upon five (5) days prior  written  notice to
the other party by the Escrow Agent of such release of funds, the amount of such
claim or award on a  dollar-for-dollar  basis in order to satisfy  such claim or
award;  (ii) set off the  amount of such claim or award  against  any amount yet
owed,  whether due or to become due, by the Indemnified  Party or any subsidiary
thereof to any  Indemnifying  Party by reason of this Agreement or any agreement
or arrangement  or contract to be entered into at the Closing;  or (iii) recover
the amount of such claim or award by using a combination  of  subparagraphs  (i)
and (ii).

            (h)  The   Parties   here  agree  and   acknowledge   that   certain
representations,  warranties,  covenants and indemnification  rights may survive
the term of the Escrow Agreement and, therefore,  the availability of any Escrow
Funds (as defined  therein).  In the event that after  termination of the Escrow
Agreement,  a Party intends to make a claim to an Indemnifying Party pursuant to
a right hereunder, the Indemnified Party shall do so directly setting forth in a
written  notice the basis for the claim and the amount  sought.  If the  Parties
cannot  mutually  agree to resolve  such  claim  within  thirty  (30) days after
receipt by the  Indemnifying  Party of such notice,  the  Indemnified  Party may
pursue its remedies, under Section 11(l) of this Agreement.


                                   Section 11
                            Miscellaneous Provisions

            (a) Expense.  Each of the Parties shall bear its own costs, fees and
expenses in connection with the negotiation,  preparation,  execution,  delivery
and  performance  of this  Agreement and the  consummation  of the  transactions
contemplated hereby, including without limitation fees, commissions and expenses
payable to  brokers,  finders,  investment  bankers,  consultants,  exchange  or
transfer agents, attorneys, accountants and other professionals,  whether or not
the transactions  contemplated herein are consummated;  provided,  however, that
each Party  shall  bear  fifty  percent  (50%) of the fees and  expenses  of the
Independent Accountant and each Party shall bear fifty percent (50%) of the fees
of the Escrow Agent.

            (b) Amendment  and  Modification.  Subject to  applicable  Law, this
Agreement  may be amended or  modified  by the  Parties at any time prior to the
Closing with respect to any of the


                                                                              37
<PAGE>

terms  contained  herein;  provided,  however,  that  all  such  amendments  and
modifications must be in writing duly executed by all of the Parties.

            (c) Waiver of Compliance; Consents. Any failure of a Party to comply
with any obligation,  covenant,  agreement or condition  herein may be expressly
waived in  writing by the Party  entitled  hereby to such  compliance,  but such
waiver or  failure  to  insist  upon  strict  compliance  with such  obligation,
covenant,  agreement or condition  shall not operate as a waiver of, or estoppel
with respect to, any subsequent or other failure.  No single or partial exercise
of a right or remedy shall preclude any other or further  exercise thereof or of
any other right or remedy hereunder. Whenever this Agreement requires or permits
the consent by or on behalf of a Party,  such consent  shall be given in writing
in the same manner as for waivers of compliance.

            (d) No Third Party  Beneficiaries.  Nothing in this Agreement  shall
entitle any person or entity  (other than an  assignee of  Purchaser  or a Party
hereto and his, her or its respective  successors and assigns  permitted hereby)
to any claim, cause of action, remedy or right of any kind.

            (e) Notices. All notices, requests, demands and other communications
to  either  party  hereunder  shall be in  writing  delivered  by  certified  or
registered mail, return receipt requested;  reputable overnight courier, by hand
and a copy by facsimile transmission and shall be given to:

            if to Purchaser, to:

            Parmalat Bakery Division
            135 Otonabee Drive
            Kitchener, Ontario
            N2C 1L7 Canada
            Attn.:      Mr. Ray Kingdon, President
            Facsimile No.: 519-893-9223
            Telephone No.: 519-893-6400 x 227

            and

            Parmalat Canada
            405 The West Mall
            Suite 1000, 10th Floor
            Etobicoke, Ontario
            M9C 5J1 Canada
            Attn.:  Mr. Peter Quintiliani, Chief Financial Officer
                    Mr. Peter Ferraro, VP and General Counsel
            Facsimile No.: 416-620-3626
            Telephone No.: 416-620-3623

            with a copy to:

            Parmalat S.p.A.
            Via O. Grassi 22/26
            43044 Collecchio
            Parma, Italy
            Attn.:  Mr. Fausto Tonna, Chief Financial Officer
            Facsimile No.: (+39) 0521 808 327
            Telephone No.: (+39) 0521 8081

                                                                              38
<PAGE>

            BBLP - Pavia e Ansaldo
            Beiten Burkhardt Mittl & Wegener
            Moquet Borde & Associes
            Meyer Lustenberger, Professional Corporation
            460 Park Avenue, 21st Floor
            New York, NY 10022
            Attn.:   Gian Paolo Zini
                     Richard P. Altieri
            Facsimile No.: (212) 980 1453
            Telephone No.: (212) 980 1633

            or to such other person or address as Purchaser shall furnish to the
other Parties in writing in accordance with this subsection.

            if to Seller, to:

            Delicious Brands, Inc.
            2070 Maple Street
            Des Plaines, Illinois 60018
            Attn.:  Mr. Thomas J. Guinan, Chief Executive Officer

            with a copy to:

            Olshan, Grundman, Frome,
            Rosenzweig & Wolosky, LLP
            505 Park Avenue
            New York, New York 10022
            Attn.:  Steven Wolosky, Esq.
            Facsimile No.:  (212) 980-7177
            Telephone No.: (212) 753-7200

            or to such other  person or address as Seller  shall  furnish to the
other Parties in writing in accordance with this subsection.

            All such notices,  requests and other communications shall be deemed
received on the date of receipt by the recipient  thereof if received prior to 5
p.m.  in the place of  receipt  and such day is a  Business  Day in the place of
receipt.  Otherwise,  any such notice,  request or communication shall be deemed
not to have been received until the next succeeding Business Day in the place of
receipt.  For notice to be effective against the respective Parties,  all copies
must be delivered as set forth above.

            (f)  Assignment.  This  Agreement and all of the  provisions  hereof
shall be  binding  upon and  inure  to the  benefit  of the  Parties  and  their
respective  successors and permitted assigns, but neither this Agreement nor any
of the rights,  interests or obligations  hereunder  shall be assigned  (whether
voluntarily,  involuntarily,  by  operation of law or  otherwise)  by any of the
Parties  without  the prior  written  consent  of the other  parties;  provided,
however, that Purchaser may assign this Agreement,  in whole or in any part, and
from time to time as set forth in this Agreement.

            (g) Governing Law. The validity, interpretation, enforceability, and
performance of this  Agreement  shall be governed by and construed in accordance
with the laws of the State of New York,  without  regard  to the  principles  of
conflicts of law thereof.

            (h) Counterparts.  This Agreement may be executed  simultaneously in
one or more



                                                                              39
<PAGE>

counterparts,  each of  which  shall be  deemed  an  original,  but all of which
together shall constitute one and the same instrument.

            (i) Headings. The table of contents and the headings of the sections
and  subsections of this Agreement are inserted for  convenience  only and shall
not constitute a part hereof.

            (j) Entire Agreement.  The Disclosure  Schedule and the exhibits and
other writings  referred to in this  Agreement or in the Disclosure  Schedule or
any such  exhibit or other  writing are part of this  Agreement:  together  they
embody the entire  agreement and  understanding of the Parties in respect of the
transactions contemplated by this Agreement and together they are referred to as
"this  Agreement"  or the  "Agreement".  There  are no  restrictions,  promises,
warranties,  agreements,  covenants or undertakings,  other than those expressly
set forth or referred to in this Agreement.  This Agreement supersedes all prior
agreements  and   understandings   between  the  parties  with  respect  to  the
transaction  or  transactions  contemplated  by this  Agreement  and the subject
matter  hereof  (including  without  limitation  (i) the letter of intent  dated
October 7, 1999,  from [Parmalat] to Seller,  (ii) the memorandum  dated October
27, 1999,  from Seller to  [Parmalat],  (iii) the letter dated November 4, 1999,
from  Pricewaterhouse  Coopers  to Seller,  (iv) the  Exclusivity  Letter  dated
October 27, 1999, between [Parmalat] and Seller and (v) the  Confidentiality and
Non-Disclosure Agreement dated June 24, 1999, between [Parmalat] and Seller, and
all amendments and extensions thereof).

            (k) Injunctive Relief. It is expressly agreed among the Parties that
monetary damages would be inadequate to compensate a party hereto for any breach
by any other Party of its  covenants  and  agreements  in Sections 6(c) and 6(e)
hereof.  Accordingly,  the Parties agree and acknowledge that any such violation
or threatened violation will cause irreparable injury to the non-breaching Party
and  that,  in  addition  to any other  remedies  which  may be  available,  the
non-breaching   Party  shall  be  entitled  to  injunctive  relief  against  the
threatened  breach of Sections 6(c) and 6(e) hereof or the  continuation  of any
such breach  without the  necessity  or proving  actual  damages and may seek to
specifically enforce the terms thereof.

            (1)  Arbitration.  With the sole exception of the injunctive  relief
contemplated by Section 11(k), any dispute, controversy or claim arising out of,
or relating to, this Agreement including, without limitation, the interpretation
or the breach,  termination  or invalidity  thereof,  shall be  exclusively  and
finally  resolved by arbitration in accordance with the Commercial  Rules of the
American Arbitration  Association ("AAA") then obtaining.  The arbitration panel
shall  consist  of  three  (3)  arbitrators.  The  claimant  shall  propose  one
arbitrator;  the respondent shall propose the second  arbitrator;  and the third
arbitrator,  who shall serve as chairman,  shall be appointed by the AAA. If any
of the Parties shall fail to propose an  arbitrator,  such  arbitrator  shall be
appointed  by the AAA (the  "Appointing  Authority").  The place of  arbitration
shall be New York City, USA and the English  language  shall be used  throughout
the arbitral  proceedings.  By agreeing to  arbitrate,  the Parties  waive their
right to any form of  appeal  or  recourse  to a court of law or other  judicial
authority,  to  the  fullest  extent  permitted  by  law.   Notwithstanding  the
foregoing,  this agreement to arbitrate  shall not bar either party from seeking
temporary  or  provisional  remedies  in any  Court of  competent  jurisdiction.
Judgment  upon  any  arbitration  award  may  be  entered  in any  court  having
jurisdiction  thereon. The Parties hereby consent to the exclusive  jurisdiction
of the state and federal courts located in New York county, New York State.

            (m)  Severability.  If  any  provision  of  this  Agreement,  or the
application  thereof to any person,  place, or circumstance,  shall be held by a
court of  competent  jurisdiction  to be


                                                                              40
<PAGE>

invalid,  unenforceable,  or void,  the  remainder  of this  Agreement  and such
provisions as applied to other persons,  places, and circumstances  shall remain
in full force and effect.

                         [Signatures on following page]


                                                                              41
<PAGE>



            IN WITNESS  WHEREOF,  the Parties have executed this Agreement as of
this 5th, day of April, 2000.

            PURCHASER:

            BF USB Inc.





            By:      /s/ Brian M. Paluch          By:  /s/ Peter Quintilian
                     -------------------               --------------------
                     Name:  Brian M. Paluch            Name: Peter Quintilian
                     Title: President                  Title: Treasurer



ATTEST:



By:         ____________________
            Name:
            Title:



STATE OF Missouri     )
                      )    ss.:
COUNTY OF St. Louis   )


            On this 5th day of April,  2000,  before me  personally  came  Brian
Paluch, _______________ of BF USB Inc., a Delaware corporation, to me known, and
known to me to be the person who executed the foregoing  instrument,  who, being
by me duly sworn,  did depose and say that he is the President of BF USB Inc., a
Delaware corporation; and that he executed the foregoing instrument on behalf of
such  corporation and affixed the corporate seal to the foregoing  instrument by
order of the Board of Directors of said  corporation and signed his name thereto
by like order.



                                               /s/ Barbara Ann Brown
                                               --------------------
                                               Notary Public 3/10/2002

            [seal]


                                                                              42
<PAGE>




            SELLER:



            DELICIOUS BRANDS, INC.



            By:  /s/ Tom Guinan
                 --------------------
                 Name:  Tom Guinan
                 Title: President



ATTEST:



By:   /s/ Jeffry Weiner
      ----------------------
      Name:  Jeffry Weiner
      Title: CFO



STATE OF IL           )
                      )   ss.:
COUNTY OF DuPage      )


            On this  5th day of  April,  2000,  before  me  personally  came Tom
Guinan,  President of DELICIOUS  BRANDS,  INC.,  a Delaware  corporation,  to me
known,  and known to me to be the person who executed the foregoing  instrument,
who,  being by me duly  sworn,  did depose and say that he is the  President  of
DELICIOUS  BRANDS,  INC.,  a  Delaware  corporation;  and that he  executed  the
foregoing  instrument  on behalf of such  corporation  and affixed the corporate
seal to the  foregoing  instrument  by order of the Board of  Directors  of said
corporation and signed his name thereto by like order.


                                                /s/ Doreen Lindsey
                                                --------------------
                                                Notary Public

            [seal]


                                                                              43

FOR IMMEDIATE RELEASE


                                        CONTACT:
                                                 Tom Guinan, CEO or
                                                 Jeff Weiner, CFO
                                                 Delicious Brands, Inc.
                                                 2070 Maple Street
                                                 Des Plaines, IL 60018

                                        DATE:
                                                 April 7, 2000





                 Delicious Brands Enters Into Agreement To Sell
                               Assets To Parmalat


            Delicious  Brands,  Inc.  (OTCBB:  DBSI) announced today that it had
entered into an definitive  agreement to sell substantially all of its assets to
BF  USB,  Inc.,  a  subsidiary  of  Parmalat  Canada  Ltd.  The  purchase  price
anticipated to be paid at closing in the proposed agreement is $26,680,000, less
a working capital adjustment.  However, after payment of all outstanding debt by
Delicious,  redemption  of its Series C  Preferred  Stock and Series D Preferred
Stock,  continuing  losses from  operations  and expenses  associated  with this
transaction,  the  Company's  management  cautioned  that  the net  proceeds  to
Delicious   will  not  likely   represent  a  premium  to  its  current   market
capitalization.   This   transaction  is  subject  to  satisfaction  of  various
conditions,  including,  the  approval  of a  majority  of the  shareholders  of
Delicious,  Hart Scott Rodino Act approval, and other governmental approvals and
the obtaining of all necessary consents.  Delicious has received an opinion from
its financial advisor, Valuemetrics, Inc., that the terms of the transaction are
in best interests of the Delicious and its shareholders.

            Thomas J.  Guinan,  CEO of  Delicious  Brands,  Inc.,  commented  by
stating:  "Given  Delicious  Brands'  losses and declining  sales,  the Board of
Directors,  after much  deliberation and after receiving a fairness opinion from
their  investment  banker,   decided  it  was  in  the  best  interests  of  the
shareholders to sell the assets of the Company. Unfortunately,  Delicious Brands
does not have the  critical  mass to  successfully  compete  in the  cookie  and
cracker segment, whereas an international organization like Parmalat, especially
through its bakery division  including Mrs. Alison's cookies  subsidiary,  could
successfully  roll-up the assets of Delicious  Brands,  Inc into their currently
impressive portfolio of cookie and snack companies. Upon shareholder approval of
this  transaction,  the Board of Delicious  will evaluate all  alternatives  and
determine the best course to maximize shareholder value."


<PAGE>

            Delicious has consummated a private  placement raising an additional
$2,000,000  through the issuance of 100,000 shares of Series D Preferred  Stock,
par value $0.01 per share,  at a purchase  price of $20.00 per share as of April
3, 2000. The proceeds will be used by Delicious for working capital purposes and
for the purpose of establishing a special reserve escrow fund under the terms of
the definitive agreement for the sale of substantially all of Delicious' assets.

            Delicious Brands,  Inc. currently markets branded cookie and cracker
products.  Its list of established  proprietary brand names includes Salerno(R),
Delicious(R),  and Mama's(R), and Frookies(R). The Company's stock trades on the
NASDAQ OTC Bulletin Board.

            Parmalat's  bakery division brands include  Colonial,  Mrs. Alison's
and General  Henry.  BF USB Inc. is an  indirectly  held  subsidiary of Parmalat
Canada Ltd. The Group holding company,  Parmalat Finanziaria S.p.A. is listed on
the Milan Stock Exchange (PRFI.MI), and is one of the world's leading food group
companies with headquarters in Parma, Italy.  Parmalat generates over $6 Billion
in total sales and has operations in 27 countries employing over 40,000 people.


                                # # # # # # # # #



This  press  release  contains  certain  forward-looking  statements  within the
meaning of Section 27A of the  Securities  Act of 1933, as amended,  and Section
21E of the Securities Exchange Act of 1934, as amended, which are intended to be
covered by the safe harbors  created  thereby.  Investors are cautioned that all
forward-looking  statements  involve risks and  uncertainty  including,  without
limitations,  the  ability of the Company to  consummate  the  transaction,  the
ability to fund continuing losses and market and develop its products.  Although
the  Company  believes  that  the  assumptions  underlying  the  forward-looking
statements  contained  herein are reasonable,  any of the  assumptions  could be
inaccurate,  and therefore,  there can be no assurance that the  forward-looking
statements included in this press release will prove to be accurate. In light of
the  significant  uncertainties  inherent  in  the  forward-looking   statements
included  herein,  the inclusion of such  information  should not be regarded as
representation  by the Company or any other person that the objectives and plans
of the Company will be achieved.

<TABLE> <S> <C>

<ARTICLE>                      5
<LEGEND>
THE  SCHEDULE  CONTAINS  A  SUMMARY  OF  FINANCIAL  INFORMATION  EXTRACTED  FROM
DELICIOUS  BRANDS,  INC.  FINANCIAL  STATEMENT  AS OF  DECEMBER  31, 1999 AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>

<S>                                       <C>
<PERIOD-TYPE>                             12-MOS
<FISCAL-YEAR-END>                                       DEC-31-1999
<PERIOD-START>                                          JAN-01-1999
<PERIOD-END>                                            DEC-31-1999
<CASH>                                                      600,762
<SECURITIES>                                                      0
<RECEIVABLES>                                             4,655,870
<ALLOWANCES>                                              2,857,970
<INVENTORY>                                               1,043,400
<CURRENT-ASSETS>                                          3,689,823
<PP&E>                                                    1,018,810
<DEPRECIATION>                                              748,977
<TOTAL-ASSETS>                                           14,234,427
<CURRENT-LIABILITIES>                                    13,705,125
<BONDS>                                                     335,454
                                             0
                                               6,617,428
<COMMON>                                                     47,460
<OTHER-SE>                                               (6,471,040)
<TOTAL-LIABILITY-AND-EQUITY>                             14,234,427
<SALES>                                                  41,085,899
<TOTAL-REVENUES>                                         41,085,899
<CGS>                                                    31,671,826
<TOTAL-COSTS>                                            31,671,826
<OTHER-EXPENSES>                                         14,844,697
<LOSS-PROVISION>                                          1,002,547
<INTEREST-EXPENSE>                                          777,255
<INCOME-PRETAX>                                          (7,635,331)
<INCOME-TAX>                                                      0
<INCOME-CONTINUING>                                      (7,635,331)
<DISCONTINUED>                                                    0
<EXTRAORDINARY>                                                   0
<CHANGES>                                                         0
<NET-INCOME>                                             (7,635,331)
<EPS-BASIC>                                                 (1.70)
<EPS-DILUTED>                                                 (1.70)


</TABLE>


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