BECK & CO
10SB12G/A, 1999-09-07
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                  U.S. SECURITIES AND EXCHANGE COMMISSION
                           Washington, DC 20549

                               FORM 10-SB/A

                              Amendment No. 1

                GENERAL FORM FOR REGISTRATION OF SECURITIES
                         OF SMALL BUSINESS ISSUER
     Under Section 12(b) or (g) of the Securities Exchange Act of 1934


                                BECK & CO.
                  (Name of Small Business Issuer in its charter)


                 Nevada                                      88-0390828
     (State or Other Jurisdiction of                       (IRS Employer
      Incorporation or Organization)                    Identification No.)


          7865 South Citori Drive, Building B No. 206, Sandy, UT  84070
          (Address of Principal Executive Offices and Zip Code)

Issuer's Telephone Number:  (801) 562-5687


Securities to be registered under Section 12(b) of the Act:


Securities to be registered under Section 12(g) of the Act:

                 Common Stock, Par Value $0.001

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                        TABLE OF CONTENTS

ITEM NUMBER AND CAPTION                                   Page

1.   Description of Business                                3

2.   Management's Discussion and Analysis or
        Plan of Operations                                  4


3.   Description of Properties                              5

4.   Security Ownership of Certain Beneficial Owners
        and Management                                      5

5.   Directors, Executive Officers, Promoters
        and Control Persons                                 6

6.   Executive Compensation                                 7

7.   Certain Relationships and Related Transactions         7

8.   Legal Proceedings                                      7

9.   Market for Common Equity and Related
        Stockholder Matters                                 7

10.  Recent Sales of Unregistered Securities                7

11.  Description of Securities                              8

12.  Indemnification of Directors and Officers              9

13.  Financial Statements                                  10

14.  Changes in and Disagreements with Accountants on
        Accounting and Financial Disclosure                10

15.  Financial Statements and Exhibits                     10

                                2

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                ITEM 1.  DESCRIPTION OF BUSINESS

History

   The  Company was formed as a Nevada corporation on  April  14,
1998,  for  the  purpose  of operating  as  a  specialty  jewelry
retailer.  Immediately following organization of the Company,  it
issued  1,000,000 shares of its common stock to its  officer  and
director, Larry L. Beck for services rendered to the Company.  In
April  1998, the Company completed a private offering of  500,000
shares  of its common stock as a sales price of $0.001 per  share
or  an  aggregate  offering of $500.  These  shares  were  issued
100,000  shares to Valerie King, 200,000 shares to  James  Evans,
and  200,000 shares to Douglas Madden. In April 1999, the Company
completed a private offering of 21,750 shares of its common stock
at  a sales price of $1.00 per share or an aggregate offering  of
$21,750.   Pursuant  to  this offering, the  Company  sold  7,000
shares  to two individuals in June 1998 and 14,750 shares  to  25
individuals in March 1999.

General

   The  Company was organized to operate as a specialty  retailer
of  fine  jewelry.   To  date, the Company  has  sold  a  limited
quantity  of  jewelry  through  direct-mail  and  word  of  mouth
advertising.  In  August 1999, the Company established  a  retail
jewelry presence on the internet located at www.etailjewelry.com.
Management intends to focus its resources on developing a dynamic
e-commerce    Internet   presence   marketing    fine    jewelry.
Additionally, the Company plans on establishing specialty outlets
in small rural communities nationwide, where it can achieve local
market  dominance.  The Company will offer an in-depth  selection
of   fine   jewelry  and  precious  and  semi-precious  gemstones
including  diamonds,  gold, precious and  semi-precious  jewelry.


   The  Company plans on opening from 500-800 square foot  retail
stores  in rural communities that convey a pleasant and  inviting
ambiance.   With  its  retail stores  operating  in  small  rural
communities,  the  Company believes that  it  will  not  have  to
contend  with  the substantial number of competitors  located  in
larger  cities  and will benefit from word of mouth  advertising.
In  the  event  the  Company is able to find  attractive  jewelry
retail  opportunities  in larger cities,  the  Company  may  also
utilize  its  available resources to exploit such  opportunities.
Store  concepts are expected to be designed around a  natural  or
`new  age'  theme.  As such, special attention will be  given  to
lighting, colors and background music.  The use of several  cases
will  allow  the  Company's customers to have a partial  look  at
merchandise,  allowing  a  well  planned  sales  presentation  to
commence.

   To  date,  the Company has identified several potential  store
locations  in  Elko,  Nevada and Salt Lake  City,  Utah.   It  is
estimated that each store would require approximately $100,000 to
open,   which   includes   leasehold   improvements,   inventory,
personnel,  legal,  marketing and security.   The  Company  would
expect to limit its initial capital outlays by seeking to acquire
existing stores though seller financing.

   Currently,  the  Company has very little  capital  to  exploit
these  retail store opportunities.  While the Company expects  to
raise  additional  funds in the future, there  currently  are  no
immediate  plans  to  do so and no assurances  that  it  will  be
successful   in  raising  additional  capital  in   the   future.
Accordingly, the Company has decided to focus time and  resources
to  developing its Internet presence for the sale of fine jewelry
until  such  time as the Company has the resources to acquire  or
open its first retail store.

   The  Company's  Internet site went online  to  the  public  in
August 1999 at www.etailjewelry.com.  Through its Internet  site,
customers  are  able  to  scroll through a  number  of  thumbnail
photographs   and  identify  appealing  jewelry  products.    The
photographs  can then be enlarged by the customer  to  display  a
beautiful  color rendition of the jewelry product.  The  customer
is  able to enter information regarding sizes and colors and  the
ability  to purchase the products directly online.  The  Internet
site  has  the capability to accept American Express and Discover
credit cards online, provide the customer with a printable  order
form  or  telephone  their order directly  to  the  Company.  The
Company is presently working on arrangements that will enable  it
to accept Visa and Master Card within the next three months.

   By   utilizing   the  Internet,  the  Company   is   able   to
substantially minimize its costs while having the opportunity  to

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<PAGE>

generate sales.  The Company is currently operating from the home
of  its  President.   It  is  estimated  that  minimum  operating
expenses are approximately $1,000 per month, including the  costs
of  an  Internet service provider, web development,  phone,  fax,
postage, printing, packaging, legal and minimum marketing through
word of mouth, search engines, discussion groups, chat rooms  and
classified advertising.

   To  date,  the  Company's only source of  marketing  has  been
through  small  direct mailings and word of  mouth.   To  further
market the Company's Internet operations, it intends on utilizing
search engines, discussion groups, chat rooms, banner advertising
and  print  classified advertising in magazines  and  newspapers.
The  Company anticipates as resources become available, to expand
its  advertising  to  include radio and  cable  television.   The
marketing  for  its  specialty retail stores is  expected  to  be
through  the use of direct mail, billboard, radio and  television
advertising.

   The   Company  does  not  manufacture  its  merchandise.    It
anticipates   purchasing  substantially  its   entire   inventory
directly  from third party manufacturers and cutters  located  in
the  United States and abroad.  Currently, the Company  does  not
have any contractual agreements with vendors for its merchandise.
The   Company  is  working  with  approximately  five   different
suppliers for its jewelry products who require payment for orders
upon  delivery  or  within 30 days and is  on  a  transaction  by
transaction basis.  Eventually, the Company anticipates  the  use
of  formal  supplier  contracts as  order  sizes  increase.   The
Company  anticipates that vendors will commit  merchandise  on  a
consignment  basis,  eliminating the need to  purchase  inventory
until   it   is  sold.   The  Company  also  anticipates   having
arrangements  with  subcontractors to finish and  set  stones  in
order to keep costs down.

   The  Company  does not currently have sophisticated  inventory
control  systems due to its limited inventory.  Inventory control
systems  currently  in use are off the shelf  software  programs.
The  Company anticipates that it will utilize a centrally managed
inventory  control  system in the future  as  inventory  will  be
maintained at multiple locations.  The computer systems will also
assist in direct mailings, and facilitate future add on sales  by
customers.  The Company will maintain a database of its customers
buying   habits,  birthdays,  anniversaries  and  other   special
occasions and be able to direct target-mailing offerings  add  on
merchandise.

Governmental Regulation

There  is  no significant government regulation of the  Company's
operations.

Competition

The  Company will be involved in intense competition  with  other
local  jewelry outlets as well as mail order companies and  other
Internet   sites.   Such  competing  companies   have   lengthier
experience as jewelry retailers, along with greater financial and
other resources than the Company.  Additionally, the Company will
compete,  to a limited extent, with out of state jewelry  outlets
to  the  extent  that  customers choose to purchase  products  in
larger  cities.  There is no assurance that the Company  will  be
able to respond to competitive pressures.

Employees

The  Company is a development stage company and currently has  no
employees,  except  its executive officers.   Management  of  the
Company expects to use consultants, attorneys, and accountants as
necessary.    The   need  for  full-time  employees   and   their
availability will be determined on an as needed basis.

    ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF
                           OPERATIONS

Results of Operations

Quarterly Period Ended June 30, 1999.

   The Company had net sales of $28,289 in the six months of 1999
and  $6,846  for  the period from inception on  April  15,  1998,
through  June  30, 1998.  These sales are attributable  to  sales
obtained from word of mouth and direct mail advertising, prior to
the  Company's Internet site becoming available.  Cost  of  Sales
was  $24,582 during the six-month period ended June 30, 1999  and

                                4

<PAGE>

$3,908  for the period from inception on April 15, 1998,  through
June 30, 1998.

   General and administrative expenses in the first six months of
1999  and  1998,  consisted of general corporate  administration,
legal and professional expenses, advertising, and accounting  and
auditing  costs.  These expenses were $9,121 for the  six  months
ended  June 30, 1999 and $1,913 for the period from inception  on
April  15,  1998, through June 30, 1998.  Advertising and  office
expense  were  substantially higher 1999  because  expenses  were
incurred  in  connection with the development  of  the  Company's
jewelry  business.  Legal expenses were substantially  higher  in
1999 because of the costs associated with the Company's filing to
become  a reporting company under the Securities Exchange Act  of
1934.   The  Company had no interest expense  or  income  in  the
applicable periods.

   As  a result of the foregoing factors, the Company realized  a
net loss of $9,121 for the six months ended June 30, 1999, and  a
net  loss  of $1,913 for the period from inception on  April  15,
1998, through December 31, 1998.

Liquidity and Capital Resources

   At June 30, 1999, the Company had working capital of $9,703 as
compared to working capital of $1,737 at December 31, 1998.   The
working  capital  resulted  from loans  totaling  $2,500  to  the
Company  from the sole officer and director, and sale  of  21,750
shares of common stock resulting in gross proceeds to the Company
of  $21,750.   This  sale  was conducted pursuant  to  a  private
offering  by  the Company completed in March 1999.   The  Company
intends  to  apply  its working capital to paying  administrative
costs  and  marketing the Company's jewelry products through  its
website.   The  Company estimates that the net  proceeds  of  the
offering will cover the Company's operating expenses for  a  term
of  six  months  through October 1999, after  which  the  Company
intends  to  rely on revenue generated from sale of  its  jewelry
products  to  fund  operations, including the Company's  plan  to
establish   retail  locations  in  rural  communities.    It   is
estimated,  that the minimum operating expenses are approximately
$1,000  per month, which include the cost of an Internet  service
provider,  web  development, telephone, fax,  postage,  printing,
packaging, legal and minimal marketing.  If the Company is unable
to   generate  sufficient  revenue  to  support  and  expand  its
operations,  it  may need to seek debt or equity financing.   The
Company  has  not  identified any potential sources  of  debt  or
equity  financing and can not predict whether any such  financing
will  be  available to the Company should it be needed  on  terms
acceptable to the Company.  In addition, the Company's  President
and  majority shareholder, Larry Beck, has expressed a desire  to
utilize personal resources to fund operations.  However, there is
no contractual obligation to do so.

               ITEM 3.  DESCRIPTION OF PROPERTIES

   The  Company is currently operating from a home office of  its
President,  Larry  Beck, in Sandy, Utah.  In the  event  Internet
operations  grow  to  where  the  Company  is  required  to  hire
employees, the Company will operate its Internet operations  from
a  future  retail specialty store preferably in a rural community
such  as  Elko, Nevada, where the Company has identified  several
potential locations.  The Company may also operate from a  retail
location in Salt Lake City or Sandy, Utah if it is able to secure
a lease on favorable terms.

ITEM  4.   SECURITY  OWNERSHIP OF CERTAIN BENEFICIAL  OWNERS  AND
MANAGEMENT

The following table sets forth as of May 27, 1999, the number and
percentage  of  the  outstanding shares of  common  stock  which,
according  to  the  information supplied  to  the  Company,  were
beneficially owned by (i) each person who is currently a director
of  the  Company, (ii) each executive officer, (iii) all  current
directors  and executive officers of the Company as a  group  and
(iv)  each  person who, to the knowledge of the Company,  is  the
beneficial owner of more than 5% of the outstanding common stock.
Except  as  otherwise indicated, the persons named in  the  table
have sole voting and dispositive power with respect to all shares
beneficially  owned,  subject to community  property  laws  where
applicable.

                                5

<PAGE>
                                           Common      Percent
                                           Shares         of
                                                        Class
Name and Address

Larry L. Beck (1)                         1,000,000     65.7
7865 South Citori Drive
Building B, No. 206
Sandy, UT  84070

James P. Evans                             200,000      13.1
P.O. Box 935
Wells, Nevada 89835

Valerie King                               100,000       6.6
148 Cascade Drive
Sp. Creek, Nevada 89815

Douglas E. Madden                          200,000      13.1
444 Elm street
Elko, Nevada 89801

All Executive officers and Directors      1,000,000     65.7
  as a Group (1 person)

(1)  Mr. Beck is the sole officer and director of the Company.


  ITEM 5.  DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL
                             PERSONS

Directors and Officers

The  following  table sets forth the names, ages,  and  positions
with  the Company for each of the directors and officers  of  the
Company.

Name                Age  Positions (1)                   Since

Larry L. Beck       46   President, Secretary,           1998
                         Treasurer and Director


Board  of Directors of the corporation shall consist of at  least
one  (1) but no more than seven (7) persons, who shall be elected
at  the annual meeting of the shareholders of the corporation and
who  shall hold office for one (1) year or until their successors
are elected and qualify.

The  following is information on the business experience of  each
director and officer.

Larry  L.  Beck is the founder of the Company and has  served  as
President,   Secretary,   Treasurer  and   Director   since   its
incorporation  in  April  1998.   Mr.  Beck  has  over  20  years
experience  in  various  aspects of the retail  jewelry  business
including  purchasing,  merchandising, appraising,  managing  and
restructuring.  From March 1996 through December 1997,  Mr.  Beck
was   involved  in  sales  and  jewelry  appraising  for  Fortier
Jewelers, a chain of jewelry stores in Utah.  From September 1994
through  February  1996 Mr. Beck managed  the  Shane  Company,  a
wholesale jewelry store in Utah.  Mr. Beck helped open the  first
store and participated in its growth to over $3,000,000 in sales.
From  April 1993 to September 1994 Mr. Beck was a consultant  for
Silverman  Retail  Consultants, a consulting firm  that  assisted
distressed  retailers  in  the area of  closeouts,  bankruptcies,
acquisitions and marketing.

                                6

<PAGE>

                 ITEM 6.  EXECUTIVE COMPENSATION

   In  April  1998, the Company issued 1,000,000  shares  of  its
common stock, to the Company's sole director and President, Larry
Beck.   These  shares  were issued in consideration  of  services
rendered to the Company at $0.001 par value.  The Company has  no
further   arrangement  for  compensating  any  of  its  executive
officers.   At  such  time as the results of  operations  of  the
Company  improve,  it  is  expected the  Company  will  implement
compensation arrangements for its executive officers.

     ITEM 7.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

   On  April  14,  1998, the Company issued 1,000,000  shares  of
common  stock, par value $0.001 per share, to Larry L.  Beck,  in
consideration   of  services  rendered  and  for  other   nominal
consideration  received in connection with the formation  of  the
Company.

                   ITEM 8.  LEGAL PROCEEDINGS

The  Company  is  not  a  party  to any  material  pending  legal
proceedings,  and  to  the  best  of  its  knowledge,   no   such
proceedings by or against the Company have been threatened.

 ITEM 9.  MARKET FOR COMMON EQUITY AND OTHER STOCKHOLDER MATTERS

There is no established trading market for the Company's common
stock.  The Company has no outstanding options or warrants to
purchase, or securities convertible into, common equity.

Of  the  1,521,750 shares of common stock outstanding,  1,500,000
shares  ("Control Shares"), are held by officers, directors,  and
10%  stockholders of the Company, and are subject to restrictions
on  resale under Rule 144 promulgated under the Securities Act of
1933.   Control Shares may be sold subject to complying with  all
of  the  terms  and conditions of Rule 144, except  the  one-year
holding period which has been satisfied.

Since its inception, no dividends have been paid on the Company's
common stock.  The Company intends to retain any earnings for use
in  its  business  activities, so it is  not  expected  that  any
dividends  on the common stock will be declared and paid  in  the
foreseeable future.

At May 21, 1999, there were approximately 31 holders of record of
the Company's Common Stock.

        ITEM 10.  RECENT SALES OF UNREGISTERED SECURITIES

Immediately following organization of the Company in April  1998,
it  issued  1,000,000  shares of its common  stock  to  its  sole
officer  and  director in connection with the  formation  of  the
Company.   No underwriter or broker was involved in the offering,
and  no  commissions were paid on the sale of  the  shares.   The
shares  were  offered and sold in reliance on the  exemption  set
forth in Section 4(2) of the Securities Act of 1933.

In  connection with for formation of the Company,  it  issued  on
April  14,  1998, 500,000 shares of common stock at  a  price  of
$0.001  per  share or a total of $500.  The shares were  sold  in
reliance  on  Rule  504  of Regulation D  promulgated  under  the
Securities Act of 1933.  The offering was completed on  or  about
June  1,  1998, with all offered shares sold at a gross  purchase
price  of  $500.   No underwriter or broker was involved  in  the
offering, and no commissions were paid on the sale of the shares.
The purchasers of the shares are as follows:

James P. Evans                                 200,000 shares
Valerie King                                   100,000 shares
Douglas E. Madden                              200,000 shares

   On  June 1, 1998, the Company commenced a placement of 100,000
shares  of common stock at a price of $1.00 per share in reliance
on  Rule 504 of Regulation D promulgated under the Securities Act
of  1933.  The offering was completed on or about April 2,  1999,

                                7
<PAGE>

with 21,750 shares sold at a gross purchase price of $21,750.  No
underwriter  or  broker  was involved in  the  offering,  and  no
commissions were paid on the sale of the shares.  The  purchasers
of  the shares, the number of shares and the month of sale are as
follows:

John Banas                               March 1999      500 shares
Gordon E. Beckstead                      March 1999      500 shares
John Bradley                             March 1999      500 shares
Stephen Bushansky                         June 1998    2,000 shares
Bill M. Conrad                           March 1999      500 shares
John K. Delisa, Jr.                      March 1999      500 shares
Elvena Inc.                               June 1998    5,000 shares
Jeffrey Falke                            March 1999      150 shares
William Falke                            March 1999      150 shares
Debra Gellar                             March 1999    1,000 shares
Eugene Gellar                            March 1999    1,000 shares
Douglas J. and Donna K. Kilmas           March 1999      500 shares
Kuno Laren                               March 1999      500 shares
Michael A. Linsky                        March 1999      500 shares
John B. Lowy                             March 1999      200 shares
Debra A. Marsalisi                       March 1999      500 shares
Fay M. Matsukage                         March 1999      500 shares
Raymond E. and Tamara D. McElhaney       March 1999      500 shares
OMI Trust                                March 1999      750 shares
Steven and Tracie Pollack                March 1999      750 shares
Tracie Pollack                           March 1999      750 shares
Barry Potter                             March 1999      500 shares
Stephen Richards                         March 1999    2,000 shares
Andrew D. Russ                           March 1999      500 shares
Hal Schoenfeld                           March 1999      500 shares
Charlie Trench                           March 1999      500 shares
Michael L. Valo                          March 1999      500 shares

               ITEM 11.  DESCRIPTION OF SECURITIES

The  Company is authorized to issue 20,000,000 shares  of  common
stock, par value $0.001 per share, of which 1,521,750 shares  are
issued and outstanding.  Holders of common stock are entitled  to
one  vote  per share on each matter submitted to a  vote  at  any
meeting  of  stockholders.  Shares of common stock do  not  carry
cumulative voting rights and, therefore, holders of a majority of
the  outstanding shares of common stock will be able to elect the
entire   board  of  directors,  and,  if  they  do  so,  minority
stockholders would not be able to elect any members to the  board
of  directors.   The Company's board of directors has  authority,
without action by the Company's stockholders, to issue all or any
portion  of  the authorized but unissued shares of common  stock,
which would reduce the percentage ownership in the Company of its
stockholders  and which may dilute the book value of  the  common
stock.  Stockholders of the Company have no pre-emptive rights to
acquire  additional shares of common stock.  The common stock  is
not  subject  to  redemption  and  carries  no  subscription   or
conversion  rights.  In the event of liquidation of the  Company,
the  shares  of  common stock are entitled to  share  equally  in
corporate assets after satisfaction of all liabilities.   Holders
of  common  stock are entitled to receive such dividends  as  the
board  of  directors may from time to time declare out  of  funds
legally available for the payment of dividends.  The Company  has
not  paid  dividends on its common stock and does not  anticipate
that it will pay dividends in the foreseeable future.

   The  Company  is  authorized  to  issue  5,000,000  shares  of
preferred  stock, par value $0.001, none of which are issued  and
outstanding.   The Company currently has no plans  to  issue  any
preferred  stock.    The  Board  of Directors  is  authorized  to
classify  any  shares  of its authorized but  unissued  preferred
stock as preferred stock in one or more series.  With respect  to
each series, the Board of Directors shall determine the number of
shares  which shall constitute such series; the rate of dividend,
if  any, payable on shares of such series; whether the shares  of

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<PAGE>

such  series  shall  be cumulative, non-cumulative  or  partially
cumulative  as  to  dividends,  and  the  dates  from  which  any
cumulative  dividends are to accumulate; whether  the  shares  of
such  series may be redeemed, and, if so, the price or prices  at
which and the terms and conditions on which shares of such series
may be redeemed; the amount payable upon shares of such series in
the   event   of   the  voluntary  or  involuntary   dissolution,
liquidation  or  winding up of the affairs of the  Company.;  the
sinking fund provisions, if any, for the redemption of shares  of
such  series;  the voting rights, if any, of the shares  of  such
series; the terms and conditions, if any, on which shares of such
series  may  be  converted into shares of capital  stock  of  the
Company of any other class or series; whether the shares of  such
series  are to be preferred over shares of capital stock  of  the
Company of any other class or series as to dividends, or upon the
voluntary or involuntary dissolution, liquidation, or winding  up
of  the  affairs  of  the Company, or otherwise;  and  any  other
characteristics,  preferences, limitations,  rights,  privileges,
immunities or terms not inconsistent with the provisions  of  the
Articles of Incorporation.  The availability of preferred  stock,
while providing desirable flexibility in connection with possible
acquisitions and other corporate purposes, could have the  effect
of discouraging takeover proposals, and the issuance of preferred
stock could have the effect of delaying or preventing a change in
control  of  the Company not approved by the Board of  Directors.


       ITEM 12.  INDEMNIFICATION OF DIRECTORS AND OFFICERS

Section  78.751  of  the  Nevada  Revised  Statutes  provides  in
relevant part as follows:

(1)  A corporation may indemnify any person who was or is a party
or  is  threatened to be made a party to any threatened, pending,
or   completed  action,  suit,  or  proceeding,  whether   civil,
criminal, administrative, or investigative except an action by or
in the right of the corporation, by reason of the fact that he is
or   was   a  director,  officer,  employee,  or  agent  of   the
corporation,  or  is  or  was  serving  at  the  request  of  the
corporation as a director, officer, employee, or agent of another
corporation,   partnership,  joint  venture,  trust,   or   other
enterprise,   against   expenses,  including   attorneys'   fees,
judgments,  fines,  and amounts paid in settlement  actually  and
reasonably incurred by him in connection with such action,  suit,
or  proceeding if he acted in good faith and in a manner which he
reasonably believed to be in or not opposed to the best interests
of  the corporation, and, with respect to any criminal action  or
proceeding,  had no reasonable cause to believe his  conduct  was
unlawful.  The termination of any action, suit, or proceeding  by
judgment,  order, settlement, conviction, or on a  plea  of  nolo
contendere  or  its equivalent, shall not, of  itself,  create  a
presumption that the person did not act in good faith  and  in  a
manner  which he reasonably believed to be in or not  opposed  to
the best interests of the corporation, and that, with respect  to
any  criminal  action or proceeding, he had reasonable  cause  to
believe that his conduct was unlawful.

(2)  A corporation may indemnify any person who was or is a party
or  is  threatened to be made a party to any threatened, pending,
or completed action or suit by or in the right of the corporation
to  procure a judgment in its favor by reason of the fact that he
is  or  was  a  director,  officer, employee,  or  agent  of  the
corporation,  or  is  or  was  serving  at  the  request  of  the
corporation as a director, officer, employee, or agent of another
corporation,   partnership,  joint  venture,  trust,   or   other
enterprise against expenses, including amounts paid in settlement
and  attorneys' fees actually and reasonably incurred by  him  in
connection with the defense or settlement of such action or  suit
if  he acted in good faith and in a manner he reasonably believed
to be in or not opposed to the best interests of the corporation.
Indemnification may not be made for any claim, issue,  or  matter
as to which such person shall have been adjudged to be liable for
negligence  or misconduct in the performance of his duty  to  the
corporation unless and only to the extent that the court in which
such  action  or suit was brought shall determine on  application
that,  despite the adjudication of liability but in view  of  all
circumstances  of the case, such person is fairly and  reasonably
entitled  to  indemnity for such expenses which such court  shall
deem proper.

(3)   To the extent that a director, officer, employee, or  agent
of  a  corporation has been successful on the merits or otherwise
in  defense  of  any action, suit, or proceeding referred  to  in
subsections 1 and 2, or in defense of any claim, issue, or matter
therein,  he  shall  be indemnified against  expenses  (including
attorneys'  fees)  actually and reasonably  incurred  by  him  in
connection therewith.

The  Company's articles of incorporation provide that no director
or  officer  of  the Company shall be personally  liable  to  the
Company  to  the extent provided in the Nevada Revised  Statutes.
The  Nevada Revised Statutes provide that no officer or  director
of a corporation shall be personally liable to the corporation or

                                10

<PAGE>

any  of its stockholders for damages for breach of fiduciary duty
as  a  director or officer involving any act or omission  of  any
such  officer or director, except for acts or omissions involving
intentional misconduct, fraud or a knowing violation of  law,  or
the  payments of dividends in violation of Section 78.300 of  the
Nevada Revised Statutes.

                  ITEM 13. FINANCIAL STATEMENTS

     The financial statements of the Company appear at the end of
this  report beginning with the Index to Financial Statements  on
page F-1.

   ITEM 14.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
               ACCOUNTING AND FINANCIAL DISCLOSURE

There  have  been no changes in or disagreements with accountants
since the Company's organization.

           ITEM 15. FINANCIAL STATEMENTS AND EXHIBITS

The  following financial statements of the Company appear at  the
end  of  this registration statement beginning with the Index  to
Financial Statements on page F-1.

Balance Sheets
Statements of Operations
Statement of Stockholders' Equity From Inception through June 30, 1999
Statements of Cash Flows
Notes to the Financial Statements

Exhibits

Copies  of  the following documents are included as  exhibits  to
this report pursuant to Item 601 of Regulation S-B.

Exhibit    SEC Ref.    Title of Document                     Location
  No.        No.

  1          (2)       Articles of Incorporation,            Fm 10-SB
                         as amended (1)                      Page E-1

  2          (2)       By-Laws (1)                           Fm 10-SB
                                                             Page E-3

  3          (3)       Specimen of Common Stock Certificate  This Filing
                                                                 E-1

  4          N/A       Financial Data Schedules                  (2)


(1)  These exhibits are incorporated herein by this reference  to
     the  Registration  Statement on Form 10-SB  filed  with  the
     Securities and Exchange Commission on July 6, 1999.

(2)  The  Financial  Data  Schedule  is  presented  only  in  the
     electronic   filing   with  the  Securities   and   Exchange
     Commission.

                                10

<PAGE>
                           SIGNATURES

     In accordance with Section 12 of the Securities Exchange Act
of  1934, the registrant caused this registration statement to be
signed   on   its  behalf  by  the  undersigned  thereunto   duly
authorized.

                                   BECK & CO.


Date:  August  31, 1999            By: /s/  Larry  L. Beck, President

In  accordance with the Exchange Act, this registration statement
has  been  signed  by  the following persons  on  behalf  of  the
registrant and in the capacities and on the dates indicated.

Dated: August 31, 1999           /s/ Larry L. Beck, Director

                                11

<PAGE>

                           BECK & CO.
                  (A Development Stage Company)

                      Financial Statements

               June 30, 1999 and December 31, 1998



                          C O N T E N T S


Balance Sheets                                                    F-2

Statements of Operations                                          F-3

Statements of Stockholders' Equity                                F-4

Statements of Cash Flows                                          F-5

Notes to the Financial Statements                                 F-6

                               F-1

<PAGE>

                           BECK & CO.
                  (A Development Stage Company)
                         Balance Sheets

                             ASSETS

                                              June 30,         December 31,
                                                1998               1998
                                            (Unaudited)

CURRENT ASSETS

 Cash                                         $ 10,191          $  2,737
 Inventory                                       2,074                 -

  Total  Current Assets                         12,265             2,737

FIXED ASSETS

 Furniture & Equipment                           1,370                 -

  Total Fixed Assets                             1,370                 -

  TOTAL  ASSETS                               $ 13,635          $  2,737


              LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES

 Note payable - related party (Note 4)        $  2,500          $  1,000
       Accrued Interest                             62                 -


  Total  Current Liabilities                     2,562             1,000

STOCKHOLDERS' EQUITY

 Preferred stock, $0.001 par value:
  5,000,000 shares authorized; -0- and -0-
  shares issued and outstanding, respectively        -                 -
 Common stock, $0.001 par value: 20,000,000
  shares authorized; 1,521,750 and 1,507,000
  shares issued and outstanding, respectively    1,522             1,507
 Additional paid-in capital                     21,728             6,993
 Deficit accumulated during the
  development stage                            (12,177)           (6,763)

  Total Stockholders' Equity                    11,073             1,737

TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY    $ 13,635          $  2,737

 The accompanying notes are an integral part of these financial statements.

                                F-2

<PAGE>

                            BECK & CO.
                   (A Development Stage Company)
                     Statements of Operations
                            (Unaudited)

                                           For the
                                          Six Months          From Inception on
                                            Ended                April 14, 1998
                                                                    Through
                                     June 30,     June 30,         June 30,
                                       1999         1998             1999

NET SALES                         $  28,289      $   6,846         $  41,518

COST OF SALES                        24,582          3,908            33,522

GROSS PROFIT                          3,707          2,938             7,996

EXPENSES

 General and administrative

  Advertising                         1,196             54             1,413
  Bank charges                           30              -                30
  Contract labor                         15             58               313
  Consulting                              -           1450             5,830
  Interest                               62              -                62
  Legal                               3,551              -             3,551
  Office expense                      3,188            261             6,612
  Taxes & License                        85              -                85
  Telephone                              98             90               402
  Travel expenses                       896              -             1,875

   Total general and administrative   9,121          1,913            20,173

  Total  Expenses                     9,121          1,913            20,173

NET  LOSS                         $  (5,414)     $   1,025         $ (12,173)

BASIC GAIN/(LOSS) PER SHARE       $   (0.00)     $    0.00

WEIGHTED AVERAGE NUMBER
 OF SHARES OUTSTANDING            1,507,743        661,097

 The accompanying notes are an integral part of these financial statements.

                                F-3

<PAGE>

                           BECK & CO.
                  (A Development Stage Company)
               Statements of Stockholders' Equity
     From inception on April 14, 1998 through June 30, 1999


                                                                       Deficit
                                                                     Accumulated
                                                        Additional   During the
                                      Common Stock        Paid-in    Development
                                     Shares     Amount    Capital      Stage

Balance at inception on
 April 14, 1998                             -  $     -     $    -    $     -

Issuance of common stock for
 services at $0.001 per share       1,000,000    1,000          -          -

Issuance of common stock for
 cash at $0.001 per share             500,000      500          -          -

Issuance of common stock for
 cash at $1.00 per share                7,000        7      6,993          -

Net loss from inception on
 April 14, 1998 through
 December 31, 1998                          -        -          -     (6,763)

Balance, December 31, 1998          1,507,000    1,507      6,993     (6,763)

Issuance of common stock for
 cash at $1.00 per share               14,750       15     14,735          -

Net loss for the six months
 ended June 30, 1999 (unaudited)            -        -          -     (5,414)

Balance, June 30, 1999 (unaudited)  1,521,750  $ 1,522   $ 21,728  $ (12,177)


 The accompanying notes are an integral part of these financial statements.

                                  F-4

<PAGE>

                           BECK & CO.
                  (A Development Stage Company)
                    Statements of Cash Flows
                           (Unaudited)

                                                For the
                                               Six Months      From Inception on
                                                 Ended          April 14, 1998
                                                                   Through
                                           June 30,   June 30,     June 30,
                                            1999        1998         1999

CASH FLOWS FROM OPERATING ACTIVITIES

 Net gain/(loss)                          $(5,414)   $ 1,025     $(12,177)
 Adjustments to reconcile net loss
  to net cash used by operating
  activities:
   Common  stock issued for services            -      1,000        1,000
  Increase in accounts payable and
   accrued expenses                         1,562          -        2,562
  (Increase) in inventories                (2,074)         -       (2,074)
   Net Cash Used by Operating Activities   (7,296)     2,025      (10,689)

CASH FLOWS FROM INVESTING
 ACTIVITIES:

  (Increase) in Furn/Equipment             (1,370)         -       (1,370)
   Net Cash Used by Investing Activities   (1,370)         -       (1,370)

CASH FLOWS FROM FINANCING
 ACTIVITIES:

 Common  stock  issued for cash            14,750      7,500       22,250

   Net Cash Provided by Financing
     Activities                            14,750      7,500       22,250

NET  INCREASE (DECREASE) IN CASH            7,454      9,525       10,191

CASH AND CASH EQUIVALENTS AT
 BEGINNING OF PERIOD                        2,737          -            -

CASH AND CASH EQUIVALENTS AT
  END  OF PERIOD                         $ 10,191   $  9,525     $ 10,191

SUPPLEMENTAL DISCLOSURE OF CASH
   FLOW INFORMATION

 Interest paid                           $      -   $      -     $      -
 Income taxes paid                       $      -   $      -     $      -

SCHEDULE OF NON-CASH FINANCING
   ACTIVITIES:
 Common  stock issued for services       $      -   $  1,000     $  1,000

 The accompanying notes are an integral part of these financial statements.

                                F-5

<PAGE>

                           BECK & CO.
                  (A Development Stage Company)
                Notes to the Financial Statements
               June 30, 1999 and December 31, 1998


NOTE  1  -  NATURE OF ORGANIZATION

       The  financial statements presented are those  of  Beck  &
       Co.  (the  Company).  The Company was organized under  the
       laws  of  the  State  of Nevada on April  14,  1998.   The
       Company  was  organized for the purpose of  offering  mail
       order and internet retail jewelry sales.

NOTE  2  -  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

       a.  Accounting Method

       The  financial statements are prepared using  the  accrual
       method  of accounting.  The Company has elected a December
       31 year end.

       b.  Provision for Taxes

       At  June  30,  1999,  the Company has net  operating  loss
       carryforwards of approximately $12,000 that may be  offset
       against  future  taxable  income  through  2014.   No  tax
       benefit  has  been  reported in the  financial  statements
       because  the Company believes there is a greater than  50%
       chance    the    carryforwards   will    expire    unused.
       Accordingly,  the  potential  tax  benefits  of  the  loss
       carryforwards are offset by a valuation allowance  of  the
       same amount.

       c.  Use of Estimates

       The  preparation  of  financial statements  in  conformity
       with  generally  accepted accounting  principles  requires
       management  to make estimates and assumptions that  affect
       the   reported  amounts  of  assets  and  liabilities  and
       disclosure  of  contingent assets and liabilities  at  the
       date  of the financial statements and the reported amounts
       of  revenues  and  expenses during the  reporting  period.
       Actual results could differ from those estimates.

       d.  Cash and Cash Equivalents

       The  Company considers all highly liquid investments  with
       a  maturity of three months or less when purchased  to  be
       cash equivalents.

       e.  Basic Loss Per Share

       The  computation of basic loss per share of  common  stock
       is   based  on  the  weighted  average  number  of  shares
       outstanding   during   the   period   of   the   financial
       statements.

       f.  Revenue Recognition

       Revenue  is  recognized  upon shipment  of  goods  to  the
       customer in accordance with APB Opinion 10.

                                F-6

<PAGE>

                           BECK & CO.
                  (A Development Stage Company)
                Notes to the Financial Statements
               June 30, 1999 and December 31, 1998


NOTE  2  -  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

       g.  Cost of Sales

       Cost of sales is recognized upon shipment of goods to  the
       customer.

NOTE  3  -  GOING CONCERN

       The  Company's  financial statements  are  prepared  using
       generally accepted accounting principles applicable  to  a
       going  concern  which  contemplates  the  realization   of
       assets  and  liquidation  of  liabilities  in  the  normal
       course  of business.  However, the Company does  not  have
       significant  cash or other material assets,  nor  does  it
       have  an  established  source of  revenues  sufficient  to
       cover  its operating costs and to allow it to continue  as
       a  going  concern.   It is the intent of  the  Company  to
       complete a limited offering of its common stock.   In  the
       interim,  shareholders of the Company  have  committed  to
       meeting its minimal operating expenses.

NOTE  4  -  NOTE PAYABLE - RELATED PARTY

       As  of  June  30, 1999 and December 31, 1998, the  Company
       owed  a  related  party  $2,500 and $1,000,  respectively.
       The  note  is  due in full on March 31, 2000  and  accrues
       interest at 10% per annum beginning April 1, 1999.

                                F-7

<PAGE>



                               E-1
Exhibit 3
Beck & Co.
Form 10-SB/A
Amendment No. 1
File No. 0-26607

[Specimen stock certificate]

Number                                                 Shares

                           BECK & CO.
       Incorporated Under the Laws of the State of Nevada
Par Value $0.001                                 CUSIP No. 07557P 10 6
Common Stock

This Certifies that       [Specimen]

is the owner of

Fully Paid and Non-assessable Shares of the Common Stock par Value $0.001 Each
                               of
                           BECK & CO.
transferable on the books of the Corporation in person or by duly
authorized  attorney upon surrender of this Certificate  properly
endorsed.   This Certificate is not valid until countersigned  by
the Transfer Agent and registered by the Registrar.

      Witness  the  facsimile  seal of the  Corporation  and  the
facsimile signatures of its duly authorized officers.

                                        Dated
             President                       Countersigned and Registered:

                                              Signature Stock Transfer, Inc.
                                              (Dallas, Texas) Transfer Agent

                         [Seal]              By
                                             Authorized Signature


<TABLE> <S> <C>

<ARTICLE> 5

<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-END>                               JUN-30-1999
<CASH>                                          10,191
<SECURITIES>                                         0
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                      2,074
<CURRENT-ASSETS>                                12,265
<PP&E>                                           1,370
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                  13,635
<CURRENT-LIABILITIES>                            2,562
<BONDS>                                              0
                                0
                                          0
<COMMON>                                         1,522
<OTHER-SE>                                      21,728
<TOTAL-LIABILITY-AND-EQUITY>                    13,635
<SALES>                                         28,289
<TOTAL-REVENUES>                                28,289
<CGS>                                           24,582
<TOTAL-COSTS>                                    9,121
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                (5,414)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                            (5,414)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (5,414)
<EPS-BASIC>                                          0
<EPS-DILUTED>                                        0


</TABLE>


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