BECK & CO
10SB12G/A, 2000-02-11
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             U.S. SECURITIES AND EXCHANGE COMMISSION
                      Washington, DC 20549

                          FORM 10-SB/A

                        Amendment No. 3

           GENERAL FORM FOR REGISTRATION OF SECURITIES
                    OF SMALL BUSINESS ISSUER
Under Section 12(b) or (g) of the Securities Exchange Act of 1934


                           BECK & CO.
         (Name of Small Business Issuer in its charter)


            Nevada                          88-0390828
(State or Other Jurisdiction of           (IRS Employer
Incorporation or Organization)         Identification No.)


           1273 West Glengyle Court, Murray, UT 84123
      (Address of Principal Executive Offices and Zip Code)

Issuer's Telephone Number:  (801) 270-5867


Securities to be registered under Section 12(b) of the Act:


Securities to be registered under Section 12(g) of the Act:

                 Common Stock, Par Value $0.001

<PAGE>

                        TABLE OF CONTENTS

ITEM NUMBER AND CAPTION                                     Page

1.   Description of Business                                    3

2.   Management's  Discussion and  Analysis  or  Plan  of       4
     Operations

3.   Description of Properties                                  5

4.   Security Ownership of Certain Beneficial Owners  and       5
     Management

5.   Directors, Executive Officers, Promoters and Control       6
     Persons

6.   Executive Compensation                                     7

7.   Certain Relationships and Related Transactions             7

8.   Legal Proceedings                                          7

9.   Market  for  Common Equity and  Related  Stockholder       7
     Matters

10.  Recent Sales of Unregistered Securities                    7

11.  Description of Securities                                  8

12.  Indemnification of Directors and Officers                  9

13.  Financial Statements                                      10

14.  Changes  in  and  Disagreements with  Accountants  on     10
     Accounting and Financial Disclosure

15.  Financial Statements and Exhibits                         10

                             2

<PAGE>

                ITEM 1.  DESCRIPTION OF BUSINESS

History

The Company was formed as a Nevada corporation on April 14, 1998,
for  the  purpose  of operating as a specialty jewelry  retailer.
Immediately  following  organization of the  Company,  it  issued
1,000,000 shares of its common stock to its officer and director,
Larry  L.  Beck for services rendered to the Company.   In  April
1998,  the Company completed a private offering of 500,000 shares
of  its common stock as a sales price of $0.001 per share  or  an
aggregate  offering  of $500.  These shares were  issued  100,000
shares  to  Valerie  King, 200,000 shares  to  James  Evans,  and
200,000  shares  to  Douglas Madden. In April 1999,  the  Company
completed a private offering of 21,750 shares of its common stock
at  a sales price of $1.00 per share or an aggregate offering  of
$21,750.   Pursuant  to  this offering, the  Company  sold  7,000
shares  to two individuals in June 1998 and 14,750 shares  to  25
individuals in March 1999.

General

The  Company was organized to operate as a specialty retailer  of
fine  jewelry.  To date, the Company has sold a limited  quantity
of  jewelry through direct-mail and word of mouth advertising. In
August 1999, the Company established a retail jewelry presence on
the   internet  located  at  www.e-tailjewelry.com.    Management
intends to focus its resources on developing a dynamic e-commerce
Internet  presence  marketing fine  jewelry.   Additionally,  the
Company  plans on establishing specialty outlets in  small  rural
communities  nationwide,  where  it  can  achieve  local   market
dominance.  The Company will offer an in-depth selection of  fine
jewelry   and  precious  and  semi-precious  gemstones  including
diamonds, gold, precious and semi-precious jewelry.

The  Company  plans  on opening from 500-800 square  foot  retail
stores  in rural communities that convey a pleasant and  inviting
ambiance.   With  its  retail stores  operating  in  small  rural
communities,  the  Company believes that  it  will  not  have  to
contend  with  the substantial number of competitors  located  in
larger  cities  and will benefit from word of mouth  advertising.
In  the  event  the  Company is able to find  attractive  jewelry
retail  opportunities  in larger cities,  the  Company  may  also
utilize  its  available resources to exploit such  opportunities.
Store  concepts are expected to be designed around a  natural  or
`new  age'  theme.  As such, special attention will be  given  to
lighting, colors and background music.  The use of several  cases
will  allow  the  Company's customers to have a partial  look  at
merchandise,  allowing  a  well  planned  sales  presentation  to
commence.

To  date,  the  Company  has identified several  potential  store
locations  in  Elko,  Nevada and Salt Lake  City,  Utah.   It  is
estimated that each store would require approximately $100,000 to
open, which includes leasehold improvements, inventory,
personnel,  legal,  marketing and security.   The  Company  would
expect to limit its initial capital outlays by seeking to acquire
existing stores though seller financing.

Currently,  the Company has very little capital to exploit  these
retail store opportunities.  While the Company expects to  raise
additional funds in the future, there currently are no  immediate
plans  to  do so and no assurances that it will be successful  in
raising  additional  capital  in the  future.   Accordingly,  the
Company has decided to focus time and resources to developing its
Internet presence for the sale of fine jewelry until such time as
the Company has the resources to acquire or open its first retail
store.

   The  Company's  Internet site went online  to  the  public  in
August  1999  at www.e-tailjewelry.com, and is fully operational.
Through its Internet site, customers are able to scroll through a
number of  photographs and identify appealing jewelry products.
The  customer  is able to enter information regarding  sizes  and
colors  and the ability to purchase the products directly online.
The  Internet site has the capability to accept Visa, MasterCard,
American  Express and Discover credit cards online, and provide the
customer with a printable  order  form or telephone their order
directly  to  the Company.

By  utilizing  the Internet, the Company is able to substantially
minimize  its  costs  while having the  opportunity  to  generate
sales.   The Company is currently operating from the home of  its
President.   It is estimated that minimum operating expenses  are

                             3

<PAGE>

approximately  $1,000  per  month,  including  the  costs  of  an
Internet  service provider, web development, phone, fax, postage,
printing, packaging, legal and minimum marketing through word  of
mouth,   search  engines,  discussion  groups,  chat  rooms   and
classified advertising.

The  Company expects that it will periodically modify the  web
site  to  expand and modify product offerings.  Web site  changes
may  also be made to improve efficiency and ease of customer use.
The  Company  uses, as needed, the services of an  unrelated  web
site  development and design firm based in Salt Lake City, UT  to
modify and improve its web site from time to time.

As  is the case with nearly all web sites, the Company's web site
may, from time to time, experience periods of inaccessibility due
to  technical  problems with the Internet service provider.   The
Company's Internet service provider is Big Planet located in Salt
Lake  City,  UT.   The  Company  believes  its  Internet  service
provider  has  adequate bandwidth and technology  to  manage  the
Company's operations for the foreseeable future.

To  date, the Company's only source of marketing has been through
small  direct mailings and word of mouth.  To further market  the
Company's  Internet  operations, it intends on  utilizing  search
engines,  discussion groups, chat rooms, banner  advertising  and
print  classified advertising in magazines and  newspapers.   The
Company anticipates as resources become available, to expand  its
advertising to include radio and cable television.  The marketing
for its specialty retail stores is expected to be through the use
of direct mail, billboard, radio and television advertising.

The Company does not manufacture its merchandise.  It anticipates
purchasing substantially its entire inventory directly from third
party manufacturers and cutters located in the United States  and
abroad.   Currently,  the Company does not have  any  contractual
agreements  with  vendors for its merchandise.   The  Company  is
working  with  approximately  five different  suppliers  for  its
jewelry products who require payment for orders upon delivery  or
within  30  days  and  is on a transaction by transaction  basis.
Eventually,  the  Company anticipates the use of formal  supplier
contracts as order sizes increase.  The Company anticipates  that
vendors   will   commit  merchandise  on  a  consignment   basis,
eliminating the need to purchase inventory until it is sold.  The
Company  also anticipates having arrangements with subcontractors
to finish and set stones in order to keep costs down.

The  Company  does  not  currently have  sophisticated  inventory
control  systems due to its limited inventory.  Inventory control
systems  currently  in use are off the shelf  software  programs.
The  Company anticipates that it will utilize a centrally managed
inventory  control  system in the future  as  inventory  will  be
maintained at multiple locations.  The computer systems will also
assist in direct mailings, and facilitate future add on sales  by
customers.  The Company will maintain a database of its customers
buying   habits,  birthdays,  anniversaries  and  other   special
occasions and be able to direct target-mailing offerings  add  on
merchandise.



   Products  are  shipped by the Company  or  directly  from  the
manufacturer  at  no charge to the customer for standard delivery service
by US Postal service or UPS.  The Company does charge the customer for
overnight or 2-day delivery service throught the US Postal service, UPS
DHL  or Federal Express.   It  is  the  Company's practice  to insure
shipments against loss, theft or  damage,  in the  full amount of each
order.  In the Company's experience,  it takes approximately seven
working days from date of order for the product to be delivered by
standard delivery. Returns are accepted by the Company if made within
seven days after receipt by the customer.

Governmental Regulation

There  is  no significant government regulation of the  Company's
operations.

Competition

The  Company will be involved in intense competition  with  other
local  jewelry outlets as well as mail order companies and  other
Internet   sites.   Such  competing  companies   have   lengthier
experience as jewelry retailers, along with greater financial and
other resources than the Company.  Additionally, the Company will
compete,  to a limited extent, with out of state jewelry  outlets
to  the  extent  that  customers choose to purchase  products  in
larger  cities.  There is no assurance that the Company  will  be
able to respond to competitive pressures.

                             4

<PAGE>

Employees

The  Company is a development stage company and currently has  no
employees,  except  its executive officers.   Management  of  the
Company expects to use consultants, attorneys, and accountants as
necessary.    The   need  for  full-time  employees   and   their
availability will be determined on an as needed basis.

    ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF
                           OPERATIONS

Results of Operations

Quarterly Periods Ended September 30, 1999 and 1998.

The  Company  had  net sales of $6,578 and $1,156  in  the  three
months  ended September 30, 1999 and 1998, respectively.     Cost
of Sales was $4,736 during the three-month period ended September
30, 1999 and $793 for the three months ended September 30, 1998.

Operating expenses in the three months ended September  30,  1999
and  1998,  consisted of general corporate administration,  legal
and  professional expenses, advertising, salaries, and accounting
and  auditing costs.  These expenses were $12,916 for  the  three
months  ended September 30, 1999 and $14,813 for the three months
ended September 30, 1998.

As  a result of the foregoing factors, the Company realized a net
loss  of  $11,136 for the three months ended September 30,  1999,
and  a  net  loss of $14,450 for the three months ended September
30,  1998.   Management expects losses will continue  unless  and
until the Company's Internet site generates sufficient additional
sales to offset operating expenses.

Year Ended June 30, 1999

The  Company was formed on April 14, 1998, so management does not
believe  a  comparison of the period from inception to  June  30,
1998 and the year ended June 30, 1999 is meaningful.

For  the  year ended June 30, 1999, the Company had net sales  of
$34,673.  Cost of Sales was $29,801, resulting in a gross  margin
of $4,872.  Sales are attributable primarily to word of mouth and
direct  mail  advertising, prior to the Company's  Internet  site
becoming available in August 1999.  Management expects net  sales
to  increase  in  fiscal year 2000 as the Internet  site  becomes
established.

Operating  expenses during the year ended June 30, 1999,  in  the
amount  of $56,142 consisted of general corporate administration,
legal  and  professional  expenses,  advertising,  salaries,  and
accounting  and  auditing costs.  Advertising and office  expense
were  substantially higher in 1999 because expenses were incurred
in  connection  with  the development of  the  Company's  jewelry
business and the Internet site that became operational in  August
1999.   Legal expenses were substantially higher in 1999  because
of  the  costs associated with the Company's filing to  become  a
reporting company under the Securities Exchange Act of 1934.

As  a result of the foregoing factors, the Company realized a net
loss  of  $51,332  for the year ended June 30, 1999.   Management
expects  losses  will  continue unless and  until  the  Company's
Internet  site  generates sufficient additional sales  to  offset
operating expenses.

Liquidity and Capital Resources

At  September   30, 1999, the Company had  a  working  capital
deficit  of  $5,737 as compared to working capital of  $6,209  at
June  30,  1999.  The working capital deficit resulted  primarily
from  accrued salaries payable to the Company's president,  Larry
Beck,  which  he  has elected to defer until  such  time  as  the
Company  has  sufficient cash flow from  operations  to  pay  the
salaries  and  cover other expenses of operation.  The  Company's
capital  was  obtained from loans totaling $2,500 to the  Company
from  Park Street Investments, a stockholder of the Company,  and

                             5

<PAGE>

sale of 21,750 shares of common stock resulting in gross proceeds
to the Company of $21,750.  This sale was conducted pursuant to a
private  offering by the Company completed in  March  1999.   The
Company  intends  to  apply  its  available  capital  to   paying
administrative costs and marketing the Company's jewelry products
through  its  website.  Since the president of  the  Company  has
agreed  to  defer payment of his salary until such time  as  cash
flow  can  cover the salary and operating expenses,  the  Company
estimates that its available capital funds genrated from  product
sales  will  cover  the  Company's  operating  expenses  for  the
remainder  of the fiscal year ending June 30, 2000,  after  which
the Company intends to rely on revenue generated from sale of its
jewelry products to fund operations, including the Company's plan
to  establish  retail  locations in  rural  communities.   It  is
estimated,  that the minimum operating expenses are approximately
$1,000  per month, which include the cost of an Internet  service
provider,  web  development, telephone, fax,  postage,  printing,
packaging, legal and minimal marketing.  If the Company is unable
to   generate  sufficient  revenue  to  support  and  expand  its
operations,  it  may need to seek debt or equity financing.   The
Company  has  not  identified any potential sources  of  debt  or
equity  financing and can not predict whether any such  financing
will  be  available to the Company should it be needed  on  terms
acceptable to the Company.  In addition, the Company's  President
and  majority shareholder, Larry Beck, has expressed a desire  to
utilize personal resources to fund operations.  However, there is
no contractual obligation to do so.

               ITEM 3.  DESCRIPTION OF PROPERTIES

The  Company is currently operating from a home office of  its
President,  Larry  Beck,  in Sandy,  Utah,  under  a  lease  that
provides  for a monthly lease rate of $100, which was prepaid  to
the  end of June 1999 through the issuance of common stock of the
Company to Mr. Beck and will be paid after June 1999 only out  of
annual  cash  flow of the Company in excess of $50,000.   In  the
event  Internet operations grow to where the Company is  required
to   hire  employees,  the  Company  will  operate  its  Internet
operations from a future retail specialty store preferably  in  a
rural  community  such  as Elko, Nevada, where  the  Company  has
identified  several potential locations.  The  Company  may  also
operate  from a retail location in Salt Lake City or Sandy,  Utah
if it is able to secure a lease on favorable terms.

ITEM  4.   SECURITY  OWNERSHIP OF CERTAIN BENEFICIAL  OWNERS  AND
MANAGEMENT

The  following  table  sets forth as of November  30,  1999,  the
number  and percentage of the outstanding shares of common  stock
which, according to the information supplied to the Company, were
beneficially owned by (i) each person who is currently a director
of  the  Company, (ii) each executive officer, (iii) all  current
directors  and executive officers of the Company as a  group  and
(iv)  each  person who, to the knowledge of the Company,  is  the
beneficial owner of more than 5% of the outstanding common stock.
Except  as  otherwise indicated, the persons named in  the  table
have sole voting and dispositive power with respect to all shares
beneficially  owned,  subject to community  property  laws  where
applicable.

                             6

<PAGE>

                                           Common     Percent
                                           Shares        of
                                                       Class
Name and Address

Larry L. Beck (1)                         1,000,000     65.7
7865 South Citori Drive
Building B, No. 206
Sandy, UT  84070

James P. Evans (2)                         200,000      13.1
P.O. Box 935
Wells, Nevada 89835

Valerie King (2)                           100,000      6.6
148 Cascade Drive
Sp. Creek, Nevada 89815

Douglas E. Madden                          200,000      13.1
444 Elm street
Elko, Nevada 89801

All Executive officers and Directors      1,000,000     65.7
  as a Group (1 person)

(1)  Mr. Beck is the sole officer and director of the Company.

(2)  These persons are husband and wife, so the shares held
by each may be deemed under the control of both.

  ITEM 5.  DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL
                             PERSONS

Directors and Officers

The  following  table sets forth the names, ages,  and  positions
with  the Company for each of the directors and officers  of  the
Company.

Name                Age  Positions (1)                   Since

Larry L. Beck       46   President, Secretary,   1998
                         Treasurer and Director

Board  of Directors of the corporation shall consist of at  least
one  (1) but no more than seven (7) persons, who shall be elected
at  the annual meeting of the shareholders of the corporation and
who  shall hold office for one (1) year or until their successors
are elected and qualify.

The  following is information on the business experience of  each
director and officer.

Larry  L.  Beck is the founder of the Company and has  served  as
President,   Secretary,   Treasurer  and   Director   since   its
incorporation  in  April  1998.   Mr.  Beck  has  over  20  years
experience  in  various  aspects of the retail  jewelry  business
including  purchasing,  merchandising, appraising,  managing  and
restructuring.  From March 1996 through December 1997,  Mr.  Beck
was   involved  in  sales  and  jewelry  appraising  for  Fortier
Jewelers, a chain of jewelry stores in Utah.  From September 1994
through  February  1996 Mr. Beck managed  the  Shane  Company,  a
wholesale jewelry store in Utah.  Mr. Beck helped open the  first
store and participated in its growth to over $3,000,000 in sales.

                             7

<PAGE>

From  April 1993 to September 1994 Mr. Beck was a consultant  for
Silverman  Retail  Consultants, a consulting firm  that  assisted
distressed  retailers  in  the area of  closeouts,  bankruptcies,
acquisitions and marketing.

                 ITEM 6.  EXECUTIVE COMPENSATION

The  Company's president, Larry Beck, is compensated under  an
employemnt agreement dated April 15, 1998, which provides  for  a
base  salary of $3,000 per month that is increased as the  annual
revenues of the Company exceed $500,000.  Mr. Beck's compensation
through the end of June 1999 was paid by the issuance to  him  of
common  stock of the Company.  After June 1999, Mr. Beck's salary
is  accrued  and payment deferred until the Company's annual  net
income equals or exceeds $50,000.

     ITEM 7.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

A  stockholder of the Company, Park Street Investments, loaned
$2,500  to  the  Company  on April 1, 1999,  to  cover  operating
expenses.   The loan bears interest at the rate of 10% per  annum
and is payable in full on March 31, 2000.

                   ITEM 8.  LEGAL PROCEEDINGS

The  Company  is  not  a  party  to any  material  pending  legal
proceedings,  and  to  the  best  of  its  knowledge,   no   such
proceedings by or against the Company have been threatened.

 ITEM 9.  MARKET FOR COMMON EQUITY AND OTHER STOCKHOLDER MATTERS

There is no established trading market for the Company's common
stock.  The Company has no outstanding options or warrants to
purchase, or securities convertible into, common equity.

Of  the  1,521,750 shares of common stock outstanding,  1,500,000
shares  ("Control Shares"), are held by officers, directors,  and
10%  stockholders of the Company, and are subject to restrictions
on  resale under Rule 144 promulgated under the Securities Act of
1933.   Control Shares may be sold subject to complying with  all
of  the  terms  and conditions of Rule 144, except  the  one-year
holding period which has been satisfied.

Since its inception, no dividends have been paid on the Company's
common stock.  The Company intends to retain any earnings for use
in  its  business  activities, so it is  not  expected  that  any
dividends  on the common stock will be declared and paid  in  the
foreseeable future.

At May 21, 1999, there were approximately 31 holders of record of
the Company's Common Stock.

        ITEM 10.  RECENT SALES OF UNREGISTERED SECURITIES

Immediately  following organization of the  Company  in  April
1998, it issued 1,000,000 shares of its common stock to its  sole
officer  and  director as compensation and prepayment  of  office
lease  expenses.   No underwriter or broker was involved  in  the
offering, and no commissions were paid on the sale of the shares.
The shares were offered and sold in reliance on the exemption set
forth in Section 4(2) of the Securities Act of 1933.

In  connection with for formation of the Company,  it  issued  on
April  14,  1998, 500,000 shares of common stock at  a  price  of
$0.001  per  share or a total of $500.  The shares were  sold  in
reliance  on  Rule  504  of Regulation D  promulgated  under  the
Securities Act of 1933.  The offering was completed on  or  about
June  1,  1998, with all offered shares sold at a gross  purchase
price  of  $500.   No underwriter or broker was involved  in  the
offering, and no commissions were paid on the sale of the shares.
The purchasers of the shares are as follows:

James P. Evans                                    200,000 shares
Valerie King                                      100,000 shares
Douglas E. Madden                                 200,000 shares

                             8

<PAGE>

On  June  1,  1998, the Company commenced a placement of  100,000
shares  of common stock at a price of $1.00 per share in reliance
on  Rule 504 of Regulation D promulgated under the Securities Act
of  1933.  The offering was completed on or about April 2,  1999,
with 21,750 shares sold at a gross purchase price of $21,750.  No
underwriter  or  broker  was involved in  the  offering,  and  no
commissions were paid on the sale of the shares.  The  purchasers
of  the shares, the number of shares and the month of sale are as
follows:

John Banas                               March 1999     500 shares
Gordon E. Beckstead                      March 1999     500 shares
John Bradley                             March 1999     500 shares
Stephen Bushansky                         June 1998   2,000 shares
Bill M. Conrad                           March 1999     500 shares
John K. Delisa, Jr.                      March 1999     500 shares
Elvena Inc.                               June 1998   5,000 shares
Jeffrey Falke                            March 1999     150 shares
William Falke                            March 1999     150 shares
Debra Gellar                             March 1999   1,000 shares
Eugene Gellar                            March 1999   1,000 shares
Douglas J. and Donna K. Kilmas           March 1999     500 shares
Kuno Laren                               March 1999     500 shares
Michael A. Linsky                        March 1999     500 shares
John B. Lowy                             March 1999     200 shares
Debra A. Marsalisi                       March 1999     500 shares
Fay M. Matsukage                         March 1999     500 shares
Raymond E. and Tamara D. McElhaney       March 1999     500 shares
OMI Trust                                March 1999     750 shares
Steven and Tracie Pollack                March 1999     750 shares
Tracie Pollack                           March 1999     750 shares
Barry Potter                             March 1999     500 shares
Stephen Richards                         March 1999   2,000 shares
Andrew D. Russ                           March 1999     500 shares
Hal Schoenfeld                           March 1999     500 shares
Charlie Trench                           March 1999     500 shares
Michael L. Valo                          March 1999     500 shares

               ITEM 11.  DESCRIPTION OF SECURITIES

The  Company is authorized to issue 20,000,000 shares  of  common
stock, par value $0.001 per share, of which 1,521,750 shares  are
issued and outstanding.  Holders of common stock are entitled  to
one  vote  per share on each matter submitted to a  vote  at  any
meeting  of  stockholders.  Shares of common stock do  not  carry
cumulative voting rights and, therefore, holders of a majority of
the  outstanding shares of common stock will be able to elect the
entire   board  of  directors,  and,  if  they  do  so,  minority
stockholders would not be able to elect any members to the  board
of  directors.   The Company's board of directors has  authority,
without action by the Company's stockholders, to issue all or any
portion  of  the authorized but unissued shares of common  stock,
which would reduce the percentage ownership in the Company of its
stockholders  and which may dilute the book value of  the  common
stock.  Stockholders of the Company have no pre-emptive rights to
acquire  additional shares of common stock.  The common stock  is
not  subject  to  redemption  and  carries  no  subscription   or
conversion  rights.  In the event of liquidation of the  Company,
the  shares  of  common stock are entitled to  share  equally  in
corporate assets after satisfaction of all liabilities.   Holders
of  common  stock are entitled to receive such dividends  as  the
board  of  directors may from time to time declare out  of  funds
legally available for the payment of dividends.  The Company  has
not  paid  dividends on its common stock and does not  anticipate
that it will pay dividends in the foreseeable future.

The Company is authorized to issue 5,000,000 shares of preferred
stock, par value $0.001, none of which are issued and
outstanding.  The Company currently has no plans to issue any
preferred stock.   The Board of Directors is authorized to

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<PAGE>

classify any shares of its authorized but unissued preferred
stock as preferred stock in one or more series.  With respect to
each series, the Board of Directors shall determine the number of
shares which shall constitute such series; the rate of dividend,
if any, payable on shares of such series; whether the shares of
such series shall be cumulative, non-cumulative or partially
cumulative as to dividends, and the dates from which any
cumulative dividends are to accumulate; whether the shares of
such series may be redeemed, and, if so, the price or prices at
which and the terms and conditions on which shares of such series
may be redeemed; the amount payable upon shares of such series in
the event of the voluntary or involuntary dissolution,
liquidation or winding up of the affairs of the Company.; the
sinking fund provisions, if any, for the redemption of shares of
such series; the voting rights, if any, of the shares of such
series; the terms and conditions, if any, on which shares of such
series may be converted into shares of capital stock of the
Company of any other class or series; whether the shares of such
series are to be preferred over shares of capital stock of the
Company of any other class or series as to dividends, or upon the
voluntary or involuntary dissolution, liquidation, or winding up
of the affairs of the Company, or otherwise; and any other
characteristics, preferences, limitations, rights, privileges,
immunities or terms not inconsistent with the provisions of the
Articles of Incorporation.  The availability of preferred stock,
while providing desirable flexibility in connection with possible
acquisitions and other corporate purposes, could have the effect
of discouraging takeover proposals, and the issuance of preferred
stock could have the effect of delaying or preventing a change in
control of the Company not approved by the Board of Directors.

       ITEM 12.  INDEMNIFICATION OF DIRECTORS AND OFFICERS

Section  78.751  of  the  Nevada  Revised  Statutes  provides  in
relevant part as follows:

(1)  A corporation may indemnify any person who was or is a party
or  is  threatened to be made a party to any threatened, pending,
or   completed  action,  suit,  or  proceeding,  whether   civil,
criminal, administrative, or investigative except an action by or
in the right of the corporation, by reason of the fact that he is
or   was   a  director,  officer,  employee,  or  agent  of   the
corporation,  or  is  or  was  serving  at  the  request  of  the
corporation as a director, officer, employee, or agent of another
corporation,   partnership,  joint  venture,  trust,   or   other
enterprise,   against   expenses,  including   attorneys'   fees,
judgments,  fines,  and amounts paid in settlement  actually  and
reasonably incurred by him in connection with such action,  suit,
or  proceeding if he acted in good faith and in a manner which he
reasonably believed to be in or not opposed to the best interests
of  the corporation, and, with respect to any criminal action  or
proceeding,  had no reasonable cause to believe his  conduct  was
unlawful.  The termination of any action, suit, or proceeding  by
judgment,  order, settlement, conviction, or on a  plea  of  nolo
contendere  or  its equivalent, shall not, of  itself,  create  a
presumption that the person did not act in good faith  and  in  a
manner  which he reasonably believed to be in or not  opposed  to
the best interests of the corporation, and that, with respect  to
any  criminal  action or proceeding, he had reasonable  cause  to
believe that his conduct was unlawful.

(2)  A corporation may indemnify any person who was or is a party
or  is  threatened to be made a party to any threatened, pending,
or completed action or suit by or in the right of the corporation
to  procure a judgment in its favor by reason of the fact that he
is  or  was  a  director,  officer, employee,  or  agent  of  the
corporation,  or  is  or  was  serving  at  the  request  of  the
corporation as a director, officer, employee, or agent of another
corporation,   partnership,  joint  venture,  trust,   or   other
enterprise against expenses, including amounts paid in settlement
and  attorneys' fees actually and reasonably incurred by  him  in
connection with the defense or settlement of such action or  suit
if  he acted in good faith and in a manner he reasonably believed
to be in or not opposed to the best interests of the corporation.
Indemnification may not be made for any claim, issue,  or  matter
as to which such person shall have been adjudged to be liable for
negligence  or misconduct in the performance of his duty  to  the
corporation unless and only to the extent that the court in which
such  action  or suit was brought shall determine on  application
that,  despite the adjudication of liability but in view  of  all
circumstances  of the case, such person is fairly and  reasonably
entitled  to  indemnity for such expenses which such court  shall
deem proper.

(3)   To the extent that a director, officer, employee, or  agent
of  a  corporation has been successful on the merits or otherwise
in  defense  of  any action, suit, or proceeding referred  to  in
subsections 1 and 2, or in defense of any claim, issue, or matter
therein,  he  shall  be indemnified against  expenses  (including
attorneys'  fees)  actually and reasonably  incurred  by  him  in
connection therewith.

                             10

<PAGE>

The  Company's articles of incorporation provide that no director
or  officer  of  the Company shall be personally  liable  to  the
Company  to  the extent provided in the Nevada Revised  Statutes.
The  Nevada Revised Statutes provide that no officer or  director
of a corporation shall be personally liable to the corporation or
any  of its stockholders for damages for breach of fiduciary duty
as  a  director or officer involving any act or omission  of  any
such  officer or director, except for acts or omissions involving
intentional misconduct, fraud or a knowing violation of  law,  or
the  payments of dividends in violation of Section 78.300 of  the
Nevada Revised Statutes.

                  ITEM 13. FINANCIAL STATEMENTS

     The financial statements of the Company appear at the end of
this  report beginning with the Index to Financial Statements  on
page F-1.

   ITEM 14.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
               ACCOUNTING AND FINANCIAL DISCLOSURE

There  have  been no changes in or disagreements with accountants
since the Company's organization.

           ITEM 15. FINANCIAL STATEMENTS AND EXHIBITS

See the Indices to Financial Statements at pages F-1 and F-6.

Exhibits

Copies  of  the following documents are included as  exhibits  to
this report pursuant to Item 601 of Regulation S-B.

Exhibit    SEC Ref.    Title of Document                         Location
 No.       No.

  1        (2)         Articles of Incorporation, as amended(1)  Fm 10-SB
                                                                 Page E-1

  2        (2)         By-Laws (1)                               Fm 10-SB
                                                                 Page E-3

  3        (3)        Specimen of Common Stock Certificate       Am. No.1
                                                                 Page E-1

  4        (10)       Employment Agreement with Larry Beck       Am. No.2
                                                                 Page E-1

  5        (10)       Lease Agreement                            Am. No.2
                                                                 Page E-5

  6         N/A       Financial Data Schedules                   (2)

(1)  These exhibits are incorporated herein by this reference  to
     the  Registration  Statement on Form 10-SB  filed  with  the
     Securities and Exchange Commission on July 6, 1999, the first
     amendment thereto filed September 7, 1999, and the second amendment
     thereto filed January 18, 2000.  References to "FM 10- SB" are to
     the initial filing, and references to "Am No. 1" and "Am.No.2"  are
     to the first and second amendments, respectively.

(2)  The  Financial  Data  Schedule  is  presented  only  in  the
     electronic   filing   with  the  Securities   and   Exchange
     Commission made under Amendment No. 2 to this Registration statement
     on January 18, 2000.

                             11

<PAGE>

                           SIGNATURES

     In accordance with Section 12 of the Securities Exchange Act
of  1934, the registrant caused this registration statement to be
signed on its behalf by the undersigned thereunto duly
authorized.

                                   BECK & CO.


Date:  February 10, 2000           By:  /s/  Larry  L. Beck, President

In  accordance with the Exchange Act, this registration statement
has  been  signed  by  the following persons  on  behalf  of  the
registrant and in the capacities and on the dates indicated.


Dated: February 10, 2000          /s/ Larry L. Beck, Director

                            12

<PAGE>

                           BECK & CO.
                  (A Development Stage Company)

                      FINANCIAL STATEMENTS

                       September 30, 1999


     Balance Sheets - September 30, 1999 (unaudited)      F-2
     And June 30, 1999

    Statements of Operations - Three Months
    Ended September 30, 1999 and 1998, and
    Inception to September 30, 1999 (unaudited)           F-3

    Statements of Cash Flows - Three Months
    Ended September 30, 1999 and 1998,
    and Inception to September 30, 1999(unaudited)        F-4

    Notes to Consolidated Financial Statements            F-5

                             F-1

<PAGE>

                           BECK & CO.
                  (A Development Stage Company)
                         Balance Sheets

                             ASSETS

                                                  September 30,      June 30,
                                                      1999             1999
                                                   (Unaudited)
CURRENT ASSETS

 Cash                                             $   7,585          $  10,191
 Inventory                                            2,604              2,277

  Total Current Assets                               10,189             12,468

FIXED ASSETS

 Furniture and equipment - net                        3,137              2,327

  Total Fixed Assets                                  3,137              2,327

  TOTAL ASSETS                                   $   13,326          $  14,795

         LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)

CURRENT LIABILITIES

 Accounts payable - related party               $    1,746           $   1,746
 Allowance for bad debt and returns                  2,256               1,951
 Note payable - related party                        2,500               2,500
 Accrued interest - related par ty                     124                  62
 Accrued salaries                                    9,300                   -

  Total Current Liabilities                         15,926               6,259

STOCKHOLDERS' EQUITY

 Preferred stock, $0.001 par value: 5,000,000
  shares authorized;-0- and -0- shares issued and
  outstanding, respectively                             -                   -
 Common stock, $0.001 par value: 20,000,000
  shares authorized; 1,521,750 shares issued and
  outstanding                                       1,522                1,522
 Additional paid-in capital                        66,678               66,678
 Deficit accumulated during the development stage (70,800)             (59,664)

  Total Stockholders' Equity (Deficit)             (2,600)               8,536

  TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY
    (DEFICIT)                                   $   13,326          $   14,795



The accompanying notes are an integral part of these financial
statements.

                             F-2
                           BECK & CO.
                  (A Development Stage Company)
                    Statements of Operations
                           (Unaudited)

                                                                       From
                                                                  Inception on
                                        For the                     April 14,
                                    Three Months Ended            1998 Through
                                        September 30,             September 30,
                                   1999              1998             1999

NET SALES                      $   6,578         $  1,156            $  45,052

COST OF SALES                      4,736              793               37,284

GROSS PROFIT                       1,842              363                7,768

EXPENSES

 General and administrative       3,453             5,596               23,334
 Bad debt and return expense        305               217                2,256
 Depreciation expense               158                 -                  354
 Officer's salary                 9,000             9,000               52,500

  Total Expenses                 12,916            14,813               78,444

OTHER (EXPENSES)

 Interest expense                   (62)                -                 (124)

  Total Other (Expenses)            (62)                -                 (124)

NET LOSS                      $ (11,136)        $ (14,450)           $ (70,800)

BASIC (LOSS) PER SHARE        $   (0.01)        $   (0.01)

WEIGHTED AVERAGE NUMBER OF
  SHARES OUTSTANDING          1,521,750         1,507,000


The accompanying notes are an integral part of these financial
statements.

                            F-3

<PAGE>

                           BECK & CO.
                  (A Development Stage Company)
                    Statements of Cash Flows
                           (Unaudited)


                                                                       From
                                                                  Inception on
                                                   For the           April 14,
                                              Three Months Ended   1998 Through
                                                September 30,     September 30,
                                              1999         1998         1999
CASH FLOWS FROM OPERATING
 ACTIVITIES

 Net (loss)                                 $(11,136)    $(14,450)   $ (70,800)
 Adjustments to reconcile net loss to net
  cash used by operating activities:
  Common stock issued for services                 -            -       45,950
  Increase allowance for bad debt and
    returns                                      305            -        2,256
  Depreciation expense                           158            -          354
  Increase in accounts payable and accrued
    expenses                                   9,362        9,444       13,670
  (Increase) in inventories                     (327)        (722)      (2,604)

   Net Cash (Used) Provided by Operating
    Activities                                (1,638)      (5,728)     (11,174)

CASH FLOWS FROM INVESTING
 ACTIVITIES

 Furniture and equipment                        (968)           -       (3,491)

   Net Cash Used by Investing Activities        (968)           -       (3,491)

CASH FLOWS FROM FINANCING
 ACTIVITIES

 Common stock issued for cash                      -            -       22,250

   Net Cash Provided by Financing
    Activities                                     -            -       22,250

NET INCREASE (DECREASE) IN CASH               (2,606)      (5,728)       7,585

CASH AND CASH EQUIVALENTS AT
 BEGINNING OF PERIOD                          10,191        9,525            -

CASH AND CASH EQUIVALENTS AT
 END OF PERIOD                              $  7,585     $  3,797     $  7,585

CASH PAID DURING THE YEAR FOR:

 Interest                                   $      -     $      -     $      -
 Income taxes                               $      -     $      -     $      -

The accompanying notes are an integral part of these financial statements.

                             F-4
<PAGE>

                           BECK & CO.
                  (A Development Stage Company)
                Notes to the Financial Statements
              September 30, 1999 and June 30, 1999


NOTE 1 -                      CONDENSED FINANCIAL STATEMENTS

       The  accompanying financial statements have been  prepared
       by   the  Company  without  audit.   In  the  opinion   of
       management,  all  adjustments (which include  only  normal
       recurring  adjustments) necessary to  present  fairly  the
       financial  position, results of operations and cash  flows
       at  September  30,  1999  and 1998  and  for  all  periods
       presented have been made.

       Certain  information  and  footnote  disclosures  normally
       included  in  financial statements prepared in  accordance
       with  generally accepted accounting principles  have  been
       condensed   or  omitted.   It  is  suggested  that   these
       condensed  financial  statements be  read  in  conjunction
       with  the  financial statements and notes thereto included
       in   the   Company's  June  30,  1999  audited   financial
       statements.   The results of operations for periods  ended
       September   30,   1999  and  1998  are   not   necessarily
       indicative of the operating results for the full years.

NOTE 2 -                      GOING CONCERN

       The  Company's  financial statements  are  prepared  using
       generally accepted accounting principles applicable  to  a
       going  concern  which  contemplates  the  realization   of
       assets  and  liquidation  of  liabilities  in  the  normal
       course  of business.  However, the Company does  not  have
       significant  cash or other material assets,  nor  does  it
       have  an  established  source of  revenues  sufficient  to
       cover  its operating costs and to allow it to continue  as
       a  going concern.  The Company's President has, therefore,
       committed to meeting its minimal operating expenses for  a
       period of at least 12 months.

                             F-5
<PAGE>

                           BECK & CO.
                  (A Development Stage Company)

                      FINANCIAL STATEMENTS

                     June 30, 1999 and 1998



          Independent Auditors' Report                  F-7

          Balance Sheet - June 30, 1999                 F-8

          Statements of Operations - Year
          Ended June 30, 1999, Inception to
          June 30, 1998, and                            F-9
          Inception to June 30, 1999

          Statements of Stockholders' Equity - Year
          Ended June 30, 1999, Inception to
          June 30, 1998, and                           F-10
          Inception to June 30, 1999

          Statements of Cash Flows - Year
          Ended June 30, 1999, Inception to
          June 30, 1998, and                           F-11
          Inception to June 30, 1999

          Notes     to    Consolidated    Financial    F-12
          Statements

                             F-6
<PAGE>

                  INDEPENDENT AUDITORS' REPORT


To the Board of Directors and Stockholders of
Beck & Co.
(A Development Stage Company)
Sandy, Utah


We  have audited the accompanying balance sheet of Beck & Co.  (a
development  stage company) as of June 30, 1999 and  the  related
statements  of operations, stockholders' equity  and  cash  flows
for the year ended June 30, 1999, from inception on April 14, 1998
through June 30, 1998 and from inception on April 14, 1998 through
June 30, 1999.  These financial statements are the responsibility
of  the  Company's  management.  Our responsibility is to express
an  opinion  on  these  financial statements based on our audits.

We  conducted  our  audits in accordance with generally  accepted
auditing  standards.  Those standards require that  we  plan  and
perform  the audits to obtain reasonable assurance about  whether
the  financial statements are free of material misstatement.   An
audit  includes  examining, on a test basis, evidence  supporting
the  amounts  and  disclosures in the financial  statements.   An
audit also includes assessing the accounting principles used  and
significant  estimates made by management, as well as  evaluating
the  overall  financial statement presentation.  We believe  that
our audits provide a reasonable basis for our opinion.

In  our  opinion,  the  financial statements  referred  to  above
present  fairly, in all material respects, the financial position
of  Beck & Co. (a development stage company) as of June 30,  1999
and  the  results of its operations and its cash  flows  for  the
year ended June 30, 1999, from inception on  April 14, 1998 through
June 30, 1998, and from inception on April 14, 1998 through June 30,
1999 in conformity  with  generally accepted accounting principles.

The accompanying financial statements have been prepared assuming
that  the Company will continue as a going concern.  As discussed
in  Note  3  to  the  financial  statements,  the  Company  is  a
development  stage company with no significant operating  results
to  date,  which  raises substantial doubt about its  ability  to
continue  as  a going concern.  Management's plans in  regard  to
these  matters  are  also described in  Note  3.   The  financial
statements do not include any adjustments that might result  from
the outcome of the uncertainty.


Jones, Jensen & Company
Salt Lake City, Utah
November 22, 1999

                             F-7
<PAGE>

                           BECK & CO.
                  (A Development Stage Company)
                          Balance Sheet


                             ASSETS

                                                     June 30,
                                                        1999

CURRENT ASSETS

 Cash                                               $   10,191
 Inventory                                               2,277

  Total Current Assets                                  12,468

FIXED ASSETS

 Furniture and equipment - net (Note 6)                  2,327

  Total Fixed Assets                                     2,327

  TOTAL ASSETS                                      $   14,795


              LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES

 Accounts payable - related party (Note 4)          $    1,746
 Allowance for bad debt and returns (Note 2)             1,951
 Note payable - related party (Note 5)                   2,500
 Accrued interest                                           62

  Total Current Liabilities                              6,259

STOCKHOLDERS' EQUITY

 Preferred stock, $0.001 par value:
   5,000,000 shares authorized; -0-
   shares issued and outstanding                             -
 Common stock, $0.001 par value: 20,000,000
   shares authorized; 1,521,750 shares issued
   and outstanding                                       1,522
 Additional paid-in capital                             66,678
 Deficit accumulated during the development stage      (59,664)

  Total Stockholders' Equity                             8,536

  TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY        $   14,795


The accompanying notes are an integral part of these financial statements.

                             F-8
<PAGE>

                           BECK & CO.
                  (A Development Stage Company)
                    Statements of Operations

                                   For the
                                    Year            From Inception on
                                    Ended        April 14, 1998 Through
                                   June 30,              June 30,
                                     1999            1998         1999

NET SALES                         $ 34,673        $  3,801     $ 38,474

COST OF SALES                       29,801           2,747       32,548

GROSS MARGIN                         4,872           1,054        5,926

EXPENSES

  General and administrative        18,214           1,669       19,883
  Bad debt and return expense        1,734             217        1,951
  Depreciation expense                 194               -          194
  Officer's salary                  36,000           7,500       43,500

    Total Expenses                  56,142           9,386       65,528

LOSS FROM OPERATIONS               (51,270)         (8,332)     (59,602)

OTHER (EXPENSES)

  Interest expense                     (62)              -          (62)

    Total Other (Expenses)             (62)              -          (62)

NET LOSS                          $(51,332)       $ (8,332)    $(59,664)

BASIC (LOSS) PER SHARE            $  (0.03)       $  (0.00)

WEIGHTED AVERAGE NUMBER OF
  SHARES OUTSTANDING             1,510,677       1,496,143


The accompanying notes are an integral part of these financial statements.

                             F-9
<PAGE>

                         BECK & COMPANY
                  (A Development Stage Company)
               Statements of Stockholders' Equity
     From Inception on April 14, 1998 Through June 30, 1999

<TABLE>
<CAPTION>
                                                                                               Deficit
                                                                                             Accumulated
                                                                  Additional                 During the
                                           Common Stock            Paid-In     Subscription  Development
                                        Shares      Amount         Capital      Receivable      Stage
<S>                                   <C>          <C>            <C>           <C>          <C>
Balance at inception on
 April 14, 1998                               -    $      -       $       -     $      -     $       -

Issuance of common stock
 for services at $0.045 per share     1,000,000       1,000          44,950      (37,200)            -

Issuance of common stock
  for cash at $0.001 per share          500,000         500               -            -             -

Issuance of common stock
  for cash at $1.00 per share             7,000           7           6,993            -             -

Net loss from inception on
 April 14, 1998 through
 June 30, 1998                                -           -               -            -        (8,332)

Balance, June 30, 1998                1,507,000       1,507          51,943      (37,200)       (8,332)

Issuance of common stock
  for cash at $1.00 per share            14,750          15          14,735            -             -

Receipt of stock subscription                 -           -               -       37,200             -

Net loss for the year ended
 June 30, 1999                                -           -               -            -       (51,332)

Balance, June 30, 1999                1,521,750    $  1,522       $  66,678     $      -     $ (59,664)
</TABLE>
The accompanying notes are an integral part of these financial statements.

                             F-10
<PAGE>

                           BECK & CO.
                  (A Development Stage Company)
                    Statements of Cash Flows

                                            For the
                                             Year          From Inception on
                                             Ended       April 14, 1998 Through
                                            June 30,            June 30,
                                             1999         1998           1999

CASH FLOWS FROM OPERATING
 ACTIVITIES

 Net (loss)                               $ (51,332)    $ (8,332)     $(59,664)
 Adjustments to reconcile net loss to net
  cash used by operating activities:
   Common stock issued for services          37,200        8,750        45,950
  Increase allowance for bad debt and
    returns                                   1,734          217         1,951
  Depreciation expense                          194            -           194
 Changes in operating assets and liabilities:
  Increase in accounts payable and accrued
    expenses                                 2,819         1,489         4,308
  (Increase) in inventories                 (2,178)          (99)       (2,277)

   Net Cash (Used) Provided by Operating
       Activities                          (11,563)        2,025        (9,538)

CASH FLOWS FROM INVESTING
 ACTIVITIES

 Furniture and equipment                    (2,521)            -        (2,521)

   Net Cash Used by Investing Activities    (2,521)            -        (2,521)

CASH FLOWS FROM FINANCING
 ACTIVITIES

 Common stock issued for cash               14,750         7,500        22,250

   Net Cash Provided by Financing
        Activities                          14,750         7,500        22,250

NET INCREASE (DECREASE) IN CASH                666         9,525        10,191

CASH AND CASH EQUIVALENTS AT
    BEGINNING  OF  PERIOD                    9,525             -             -

CASH AND CASH EQUIVALENTS AT
  END OF PERIOD                          $  10,191      $  9,525      $ 10,191

CASH PAID DURING THE YEAR FOR:

 Interest                                $       -      $      -      $      -
 Income taxes                            $       -      $      -      $      -

The accompanying notes are an integral part of these financial statements.

                             F-11
<PAGE>

                           BECK & CO.
                  (A Development Stage Company)
                Notes to the Financial Statements
                     June 30, 1999 and 1998


NOTE 1 - NATURE OF ORGANIZATION

       The  financial statements presented are those  of  Beck  &
       Co.  (the  Company).  The Company was organized under  the
       laws  of  the  State  of Nevada on April  14,  1998.   The
       Company  was  organized for the purpose of  offering  mail
       order and Internet retail jewelry sales.

NOTE  2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

       a.  Accounting Method

       The  financial statements are prepared using  the  accrual
       method of accounting.

       b.  Provision for Taxes

       At  June  30,  1999,  the company has net  operating  loss
       carryforwards of approximately $60,000 that may be  offset
       against  future  taxable  income  through  2015.   No  tax
       benefit  has  been  reported in the  financial  statements
       because  the Company believes there is a greater than  50%
       chance    the    carryforwards   will    expire    unused.
       Accordingly,  the  potential  tax  benefits  of  the  loss
       carryforwards are offset by a valuation allowance  of  the
       same amount.

       c.  Use of Estimates

       The  preparation  of  financial statements  in  conformity
       with  generally  accepted accounting  principles  requires
       management  to make estimates and assumptions that  affect
       the   reported  amounts  of  assets  and  liabilities  and
       disclosure  of  contingent assets and liabilities  at  the
       date  of the financial statements and the reported amounts
       of  revenues  and  expenses during the  reporting  period.
       Actual results could differ from those estimates.

       d.  Cash and Cash Equivalents

       The Company considers all highly liquid investment with  a
       maturity  of  three months or less when  purchased  to  be
       cash equivalents.

       e.  Basic Loss Per Share

       The  computation of basic loss per share of  common  stock
       is   based  on  the  weighted  average  number  of  shares
       outstanding   during   the   period   of   the   financial
       statements.

                             F-12
<PAGE>

                           BECK & CO.
                  (A Development Stage Company)
                Notes to the Financial Statements
                     June 30, 1999 and 1998


NOTE  2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

       f.  Revenue Recognition

       Revenue  is  recognized  upon shipment  of  goods  to  the
       customer.  The Company ships the products to the  customer
       by  overnight courier.  The Company normally pays  postage
       which  is  charged to cost of goods at time the  order  is
       shipped.   Orders will sometimes carry insurance  in  case
       of  loss, theft or damage - depending on individual needs.
       Orders  should  be received by the customer  within  seven
       working  days from date of order.  Returns are  acceptable
       within  seven  days after receipt without charge.   Custom
       pieces  and  platinum items will require a 15% re-stocking
       fee.   Depending on the size, product ordered, and whether
       the  order is standard or custom, the Company will  either
       have  the  product shipped directly from the  manufacturer
       or  wholesaler, or the Company will ship the product  from
       the Company's offices.

       In  circumstances  where  the Company  sells  products  on
       consignment,  or  where  product  is  drop  shipped,   the
       Company  only  recognizes  its  markup  or  commission  as
       revenue.   In  circumstances where the  Company  purchases
       the  product  and  holds  it  as  inventory,  the  Company
       recognizes revenue on the sales price.

       Currently, the Company has not experienced any returns  or
       bad  debts  and, therefore, cannot accurately predict  the
       amounts  it will experience.  Internet commerce is  a  new
       area   for   all   companies,  and,  therefore,   industry
       standards  are  not  clearly  defined.   The  Company  is,
       therefore,  charging 5% against revenues as  an  allowance
       for  returns and bad debt which it believes is typical  of
       companies in the retail jewelry business.

       g.  Inventory

       Inventory  consists of finished goods valued at the  lower
       of cost or fair market value, accounted for on a first-in-
       first-out basis.

       h.  Paid-in Capital

       The   Company   recorded  $45,950  for  the  issuance   of
       1,000,000  shares  which were issued to the  President  in
       April  1998.   This represents fair market  value  of  the
       services   performed  by  the  President  from   inception
       through  June  30, 1999.  Services from inception  through
       June 30, 1998 of $8,750 include incorporation expenses  of
       $1,000,  2.5 months of salary at $3,000 per month and  2.5
       months   of  use  of  office  space  at  $100  per  month.
       Services  from  July  1, 1998 through  June  30,  1999  of
       $37,200  include 12 months of salary at $3,000  per  month
       and  12  months of use of office space at $100 per  month.
       No  other Company expenses have been paid on behalf of the
       registrant,  its  shareholders or other affiliates  during
       the period presented.

                              F-13
<PAGE>

                           BECK & CO.
                  (A Development Stage Company)
                Notes to the Financial Statements
                     June 30, 1999 and 1998


NOTE 3 - GOING CONCERN

       The  Company's  financial statements  are  prepared  using
       generally accepted accounting principles applicable  to  a
       going  concern  which  contemplates  the  realization   of
       assets  and  liquidation  of  liabilities  in  the  normal
       course  of business.  However, the Company does  not  have
       significant  cash or other material assets,  nor  does  it
       have  an  established  source of  revenues  sufficient  to
       cover  its operating costs and to allow it to continue  as
       a  going concern.  The Company's President has, therefore,
       committed to meeting its minimal operating expenses for  a
       period of at least 12 months.

NOTE 4 - ACCOUNTS PAYABLE - RELATED PARTY

       As  of  June  30,  1999  and 1998, the  Company  owed  its
       President  $1,746  and $1,489, respectively,  for  product
       the President purchased on behalf of the Company using  an
       personal credit card.

NOTE 5 - NOTE PAYABLE - RELATED PARTY

       As  of  June  30,  1999 and 1998, the  Company  owed  Park
       Street  Investments  $2,500 and $-0-,  respectively.   The
       note is due on March 31, 2000 and accrues interest at  10%
       per annum beginning April 1, 1999.

NOTE 6 - PROPERTY AND EQUIPMENT

       Furniture  and  equipment are depreciated at  the  end  of
       each   period   using   the   straight-lien   method    of
       depreciation.   Computer equipment is depreciated  over  3
       years  and  furniture and other equipment  is  depreciated
       over 7 years with no salvage value.

                 Furniture and equipment            $    1,370
                 Computers                               1,151
                 Less: accumulated depreciation           (194)

                 Total Property and Equipment       $    2,327

       Depreciation expense for the year ended June 30, 1999  was
       $194.

                             F-14



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