TOWNE SERVICES INC
PRE 14A, 1999-04-16
COMPUTER PROCESSING & DATA PREPARATION
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<PAGE>   1
 
                                  SCHEDULE 14A
                                 (RULE 14A-101)
 
                    INFORMATION REQUIRED IN PROXY STATEMENT
 
                            SCHEDULE 14A INFORMATION
          PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                    EXCHANGE ACT OF 1934 (AMENDMENT NO.   )
 
Filed by the Registrant [X]
 
Filed by a Party other than the Registrant [ ]
 
Check the appropriate box:
 
<TABLE>
<S>                                            <C>
[X]  Preliminary Proxy Statement               [ ]  Confidential, for Use of the Commission
                                                    Only (as permitted by Rule 14a-6(e)(2))
[ ]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12
</TABLE>
 
                              TOWNE SERVICES, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
 
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
[X]  No fee required.
 
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
 
     (1)  Title of each class of securities to which transaction applies:
 
          ----------------------------------------------------------------------
     (2)  Aggregate number of securities to which transaction applies:
 
          ----------------------------------------------------------------------
     (3)  Per unit price or other underlying value of transaction computed
          pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
          filing fee is calculated and state how it was determined):
 
          ----------------------------------------------------------------------
     (4)  Proposed maximum aggregate value of transaction:
 
          ----------------------------------------------------------------------
     (5)  Total fee paid:
 
          ----------------------------------------------------------------------
[ ]  Fee paid previously with preliminary materials:
 
     ---------------------------------------------------------------------------
[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
 
     (1)  Amount Previously Paid:
 
          ----------------------------------------------------------------------
     (2)  Form, Schedule or Registration Statement No.:
 
          ----------------------------------------------------------------------
     (3)  Filing Party:
 
          ----------------------------------------------------------------------
     (4)  Date Filed:

          ----------------------------------------------------------------------
<PAGE>   2
 
                                     [LOGO]
                              TOWNE SERVICES, INC.
                      3295 RIVER EXCHANGE DRIVE, SUITE 350
                            NORCROSS, GEORGIA 30092
                                 (770) 734-2680
 
                                                                April [30,] 1999
 
Dear Shareholder:
 
     We cordially invite you to attend our 1999 Annual Meeting. The meeting will
be held on Friday, May 21, 1999 at 9:00 a.m. local time at the Sheraton Colony
Square Hotel, 188 14th Street, Atlanta, Georgia 30361. At the Annual Meeting, we
will do the following:
 
     - elect five directors to serve on Towne Services' Board of Directors;
 
     - vote on a proposal to increase the maximum size of the Board of Directors
       from twelve to fifteen;
 
     - vote on a proposal to adopt the Director Stock Option Plan;
 
     - ratify the appointment of Arthur Andersen LLP as our independent public
       accountants; and
 
     - attend to any other business properly coming before the Annual Meeting.
 
     We have included a copy of our Annual Report with this proxy statement. We
encourage you to read the Annual Report. It includes our 1998 financial
statements and information on our operations, markets, products and services.
 
     Please carefully review the enclosed materials. Whether or not you plan to
attend the Annual Meeting, please read the information on the following pages
and promptly submit your proxy card in the enclosed postage paid envelope. If
you attend the meeting, you may vote in person if you wish, even though you have
previously returned your proxy.
 
     Your vote is very important, and we appreciate your cooperation in
considering and acting on the matters presented. We look forward to seeing you
at the meeting.
 
                                          Sincerely,
 
                                          --------------------------------------
                                          Drew W. Edwards
                                          Chief Executive Officer
<PAGE>   3
 
                              TOWNE SERVICES, INC.
                      3295 RIVER EXCHANGE DRIVE, SUITE 350
                            NORCROSS, GEORGIA 30092
                                 (770) 734-2680
 
 ------------------------------------------------------------------------------
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                           TO BE HELD ON MAY 21, 1999
 ------------------------------------------------------------------------------
 
     The 1999 Annual Meeting of Shareholders of Towne Services, Inc. will be
held on Friday, May 21, 1999 at 9:00 a.m. local time at the Sheraton Colony
Square Hotel, 188 14th Street, Atlanta, Georgia 30361, for the following
purposes:
 
          1. To elect five directors to serve on the Board of Directors;
 
          2. To vote on a proposal to increase the maximum size of the Board of
     Directors from twelve to fifteen;
 
          3. To vote on a proposal to adopt the Director Stock Option Plan;
 
          4. To ratify the appointment of Arthur Andersen LLP as our independent
     public accountants; and
 
          5. To transact any other business properly coming before the Annual
     Meeting.
 
     Shareholders owning shares of common stock of Towne Services at the close
of business on April 5, 1999 are entitled to attend and vote at the meeting.
 
                                          By Order of the Board of Directors,
 
                                          --------------------------------------
                                          Drew W. Edwards
                                          Chief Executive Officer
 
April [30,] 1999
<PAGE>   4
 
                              TOWNE SERVICES, INC.
                      3295 RIVER EXCHANGE DRIVE, SUITE 350
                            NORCROSS, GEORGIA 30092
                                 (770) 734-2680
 
 ------------------------------------------------------------------------------
                            PROXY STATEMENT FOR THE
                         ANNUAL MEETING OF SHAREHOLDERS
                           TO BE HELD ON MAY 21, 1999
 ------------------------------------------------------------------------------
 
     Our Board of Directors is soliciting your proxy for the 1999 Annual Meeting
of Shareholders to be held at 9:00 a.m. local time on Friday, May 21, 1999 at
the Sheraton Colony Square Hotel, 188 14th Street, Atlanta, Georgia 30361.
Voting materials, including this proxy statement, the proxy card and the Annual
Report, are first being mailed to the shareholders on or about April [30,] 1999.
 
     At the Annual Meeting, the Board of Directors will ask the shareholders to:
 
          1. elect four Class I directors to serve for three years;
 
          2. elect one Class III director to serve for two years;
 
          3. vote on a proposal to amend the articles of incorporation to
     increase the maximum size of the Board of Directors from twelve to fifteen;
 
          4. vote on a proposal to adopt the Director Stock Option Plan;
 
          5. ratify the appointment of Arthur Andersen LLP as our independent
     public accountants; and
 
          6. transact any other business properly coming before the Annual
     Meeting.
 
     We are not aware of any matters other than those described above that are
to come before the Annual Meeting. If any other matters arise, however, your
signed proxy card gives authority to Drew W. Edwards and Henry M. Baroco to vote
on such matters at their discretion.
                         ------------------------------
 
     YOU SHOULD CAREFULLY CONSIDER ALL OF THE INFORMATION INCLUDED IN THIS PROXY
STATEMENT BEFORE RETURNING YOUR PROXY.
                         ------------------------------
 
              THE DATE OF THIS PROXY STATEMENT IS APRIL [30,] 1999
<PAGE>   5
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                              PAGE
                                                              ----
<S>                                                           <C>
ELECTION OF DIRECTORS.......................................     3
  Information About Our Director Nominees...................     4
  Other Directors and Executive Officers....................     5
  Committees of the Board of Directors and Nominations by
     Shareholders...........................................     7
  Certain Relationships and Related Transactions............     7
  Section 16(a) Beneficial Ownership Reporting Compliance...     8
EXECUTIVE COMPENSATION......................................     9
  Option Grants and Exercises During 1998...................    10
  1998 Stock Option Plan....................................    10
  1996 Stock Option Plan....................................    11
  Management Bonus Plan.....................................    11
  Employment Agreements.....................................    12
  Director Compensation.....................................    13
  Compensation Committee Interlocks and Insider
     Participation..........................................    13
  Compensation/Stock Option Committee Report on Executive
     Compensation...........................................    14
BENEFICIAL OWNERSHIP OF CAPITAL STOCK.......................    17
INCREASE IN MAXIMUM SIZE OF BOARD OF DIRECTORS..............    19
DIRECTOR STOCK OPTION PLAN..................................    20
  Description of the Director Stock Option Plan.............    20
  Federal Income Tax Consequences of Non-Qualified Stock
     Options................................................    21
  Required Vote and Related Matters.........................    22
RATIFICATION OF APPOINTMENT OF INDEPENDENT PUBLIC
  ACCOUNTANTS...............................................    23
SUBMISSION OF SHAREHOLDER PROPOSALS.........................    24
VOTING PROCEDURES...........................................    24
INCORPORATION OF CERTAIN INFORMATION BY REFERENCE...........    24
WHERE YOU CAN FIND MORE INFORMATION.........................    24
OTHER MATTERS...............................................    25
</TABLE>
 
                                        i
<PAGE>   6
 
                             QUESTIONS AND ANSWERS
- --------------------------------------------------------------------------------
 
Q: WHAT AM I VOTING ON?
 
A: You are being asked to vote on:
 
     - the election of five directors;
     - a proposal to increase the maximum size of the Board of Directors from
       twelve to fifteen;
     - a proposal to adopt a Director Stock Option Plan; and
     - approval of the appointment of our independent public accountants.
 
Q: WHO IS ENTITLED TO VOTE?
 
A:  Shareholders as of the close of business on April 5, 1999 (the Record Date)
are entitled to vote at the meeting.
 
Q: HOW MANY SHARES CAN VOTE?
 
A: As of the Record Date, 19,801,188 shares of common stock were issued and
outstanding. Each shareholder of common stock is entitled to one vote for each
share held.
 
Q: HOW DO I VOTE?
 
A: Complete, sign and mail us your proxy card. If you return your signed proxy
card but do not indicate how you wish to vote, your shares will be voted FOR
each of the proposals. You may, of course, attend the Annual Meeting in person
and vote. Even if you plan to attend the meeting, we ask that you sign and
return a proxy card.
 
Q: WHAT IF I CHANGE MY MIND AFTER I RETURN MY PROXY?
 
A: You may revoke your proxy and change your vote at any time before the Annual
Meeting. You may do this by signing and sending a written notice of revocation
or another proxy with a later date than the one you want to revoke, or by voting
in person at the meeting.
 
Q: WHO WILL COUNT THE VOTE?
 
A. The Chairman of the Board of Directors will select the inspectors of the
election for our Annual Meeting. The inspectors will tabulate the shareholder
votes. The inspectors will count all shares that are represented, either in
person or by proxy, and entitled to vote as being present and entitled to vote
on the proposals, whether voted for or against a proposal or withheld from
voting.
 
Q: WHAT CONSTITUTES A QUORUM?
 
A: A quorum is a majority of the outstanding shares. Shareholders may be present
at the meeting or represented by proxy. There must be a quorum for the meeting
to be held. If you submit a properly executed proxy card, even if you abstain
from voting, then you will be considered part of the quorum. However,
abstentions are not counted in the tally of votes FOR or AGAINST a proposal. A
WITHHELD vote is the same as an abstention. Broker non-votes, or proxies
submitted by brokers as holders of record on behalf of their customers that do
not indicate how to vote on some or all of the proposals, are also considered
part of the quorum.
 
Q: HOW MANY VOTES MUST THE NOMINEES FOR DIRECTOR HAVE TO BE ELECTED?
 
A: Directors are elected by a plurality. This means that only votes for a
director are counted, and the nominees who receive the most votes will be
elected.
<PAGE>   7
 
Q: HOW MANY VOTES MUST THE OTHER PROPOSALS HAVE TO PASS?
 
A: The proposal to increase the size of the Board of Directors from twelve to
fifteen must receive a FOR vote of two-thirds of the shares present at the
meeting or represented by proxy to pass. The proposal to adopt a Director Stock
Option Plan and the proposal to approve the appointment of Arthur Andersen LLP
as our independent public accountants each must receive a FOR vote of a majority
of the shares present at the meeting or represented by proxy to pass.
 
Q: WHO IS PAYING FOR THIS PROXY SOLICITATION?
 
A: We are paying the cost of soliciting proxies. In addition to mailing these
materials, our officers, directors and employees will solicit proxies, either
personally or via telephone or facsimile. They will not be paid specifically for
this solicitation activity. We will also reimburse brokerage houses and other
custodians, nominees and fiduciaries who are record holders for their reasonable
expenses in forwarding these materials to the beneficial owners of those shares.
 
                                        2
<PAGE>   8
 
                                 PROPOSAL NO. 1
                             ELECTION OF DIRECTORS
- --------------------------------------------------------------------------------
 
     Under our current articles of incorporation, the Board of Directors must
have no fewer than five nor more than twelve directors, divided into three equal
classes. The Board determines the number of directors within these limits. Our
directors serve in staggered terms. This is accomplished as follows:
 
     - the directors are divided into three classes -- Class I, Class II and
       Class III;
     - the classes are as nearly equal in number as possible; o each director
       serves a three-year term; and
     - the terms of the classes are staggered so that each term expires in a
       different year.
 
Thus, only one class of directors stands for election in each year. The term for
Class I directors expires this year and these directors have been nominated for
re-election at the Annual Meeting. The term for Class II directors expires in
2000 and Class III terms expire in 2001. The term of office of any additional
directors elected by the Board expires at the next annual shareholders meeting
following their appointment.
 
     At the Annual Meeting, a total of five directors will be elected. Four
Class I directors must be elected to serve for three years. In addition, the
Board appointed an additional director in November, 1998, and his appointment to
the Board must be approved by the shareholders. He has been appointed to Class
III and will serve until the expiration of the term of that class in 2001.
 
     All nominees are currently directors. We believe that the nominees will
stand for election and will serve if elected as directors. If, however, any
person nominated by the Board of Directors fails to stand for election or is
unable to accept election, we will vote in favor of the election of such other
person as the Board of Directors may recommend. There are no cumulative voting
rights in the election of directors, which means you may vote only once for a
nominee.
 
                 THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR"
                             THE DIRECTOR NOMINEES
 
                                        3
<PAGE>   9
 
                    INFORMATION ABOUT OUR DIRECTOR NOMINEES
 
     The director nominees and their ages and terms of office as of April 5,
1999 are as follows:
 
<TABLE>
<CAPTION>
NAME                                            AGE   POSITION WITH COMPANY
- ----                                            ---   ---------------------
<S>                                             <C>   <C>
Class I
Frank W. Brown                                  45    Director
J. Stanley Mackin                               66    Director
J. Daniel Speight, Jr.                          42    Director
Bahram Yusefzadeh                               53    Director
Class III
John D. Schneider, Jr.                          45    Director
</TABLE>
 
Class I (If elected, term expires in 2002)
 
     FRANK W. BROWN has been a director of Towne since March 1998. Mr. Brown has
been a principal with Brown, Burke Capital Partners, Inc. since 1991. Brown,
Burke Capital Partners provides financial advisory services to
community-oriented financial institutions and middle market corporations in
connection with mergers and acquisitions and financing. He is also the Managing
Member of Capital Appreciation Management Company, L.L.C., which is the managing
general partner of Capital Appreciation Partners, L.P., an Atlanta-based
merchant banking fund, members of which are shareholders of Towne Services. From
1977 to 1991, Mr. Brown worked in various corporate finance and investment
banking positions with Bankers Trust Company, The First Boston Corporation and
The Robinson-Humphrey Company.
 
     J. STANLEY MACKIN has been a director of Towne since June 1998. Mr. Mackin
has been the Chairman of the Board of Directors of Regions Financial Corporation
since 1990 and served as its Chief Executive Officer from August 1990 to January
1998. Prior to joining Regions Financial as its President and Chief Operating
Officer in January 1990, Mr. Mackin had worked for Regions Bank since 1966. He
served as Chairman and Chief Executive Officer of Regions Bank from 1986 to
1990, as President and Chief Executive Officer from 1983 to 1986, and as head of
the commercial loan division from 1971 to 1983.
 
     J DANIEL SPEIGHT, JR. has been a director of Towne since its formation. Mr.
Speight is the President, Chief Executive Officer and a director of FLAG
Financial Corporation, a bank holding company. He served as Chief Executive
Officer and a director of Middle Georgia Bankshares, Inc. from 1989 until its
merger with FLAG Financial in March 1998. He has been President, Chief Executive
Officer and a director of Citizens Bank, a subsidiary of FLAG Financial in
Vienna, Georgia, since 1984. Mr. Speight is currently vice-chairman of The
Bankers Bank and a member of the State Bar of Georgia. He is past Chairman of
the Georgia Bankers Association Community Banking Committee, past President of
The Community Bankers Association of Georgia and past director of the
Independent Bankers Association of America.
 
     BAHRAM YUSEFZADEH has been a director of Towne since 1997. Mr. Yusefzadeh
has been Chairman of the Board of Directors and Chief Executive Officer of
Phoenix International Ltd., Inc. since its formation in 1993. Mr. Yusefzadeh has
over 28 years of experience in the banking software industry. He was a
co-founder of Nu-Comp Systems, Inc., where he developed the Liberty Banking
System and served as Nu-Comp's President and Chief Executive Officer from 1969
to 1986. Mr. Yusefzadeh also served as Chairman of the Board of Directors of
Broadway & Seymour, Inc. during 1986 and in various executive capacities for The
Kirchman Corporation from 1986 to 1992.
 
                                        4
<PAGE>   10
 
Class III (If elected, term expires in 2001)
 
     JOHN D. SCHNEIDER, JR., has been a director of Towne since November 1998.
Mr. Schneider is President and Chief Executive Officer of Bankers Bancorp Inc.,
a bank holding company. [For the past five years,] he has been President and
Chief Executive Officer of Independent Bankers Bank and Chairman of Bankers Bank
Service Corporation, subsidiaries of Bankers Bancorp Inc., in Springfield,
Illinois. Mr. Schneider is also a director of Sullivan Bancshares, Inc., First
National Bank of Sullivan and Community Bank Mortgage Corp.
 
                     OTHER DIRECTORS AND EXECUTIVE OFFICERS
 
<TABLE>
<CAPTION>
NAME                   AGE   POSITION(S) WITH COMPANY
- ----                   ---   ------------------------
<S>                    <C>   <C>
Drew W. Edwards        34    Chief Executive Officer and Chairman of the Board of
                             Directors
Henry M. Baroco        55    President, Chief Operating Officer and Director
Bruce F. Lowthers,     34    Senior Vice President and Chief Financial Officer
  Jr.
Cleve B. Shultz        31    Executive Vice President and Secretary
G. Lynn Boggs          43    Director
John W. Collins        51    Director
Joe M. Rodgers         65    Director
Glenn W. Sturm         45    Director
J. Stephen Turner      52    Director
</TABLE>
 
     DREW W. EDWARDS is a co-founder and has been Chief Executive Officer and
Chairman of the Board of Directors of Towne since its formation. From 1990 until
forming Towne Services, Mr. Edwards served in various marketing and management
positions with The Bankers Bank in Atlanta, Georgia, most recently as its Senior
Vice President and Director of Sales and Marketing. The Bankers Bank is a
leading provider of correspondent banking services in the southeastern United
States. From 1987 to 1990, Mr. Edwards worked for the Federal Reserve Bank of
Atlanta. Mr. Edwards' term as a director expires in 2001.
 
     HENRY M. BAROCO has been President, Chief Operating Officer and a director
of Towne since 1996. Mr. Baroco has over 30 years of experience with various
credit, leasing and lending organizations. Before joining Towne Services, Mr.
Baroco had been Senior Vice President and General Manager of the vendor finance
division of CIT Industrial Finance since September 1995. From November 1993 to
September 1995, he served as Senior Vice President of Sales and Marketing for
Norwest Equipment Finance. From April 1991 to November 1993, Mr. Baroco was
Senior Vice President and General Manager of Sales and Marketing for LB Credit
Corporation. Mr. Baroco also worked in various capacities for GE
Capital -- Vendor Financial Services for over 18 years. Mr. Baroco's term as a
director expires in 2000.
 
     BRUCE F. LOWTHERS, JR. has been Senior Vice President and Chief Financial
Officer of Towne since November 1997. Prior to joining Towne Services, Mr.
Lowthers had been Chief Financial Officer and Treasurer of Quest Group
International, Inc., a telecommunications company, since September 1994. From
June 1992 to September 1994, he was an audit manager with Ernst & Young, L.L.P.
Mr. Lowthers is a certified public accountant.
 
     CLEVE B. SHULTZ has been Executive Vice President of Towne since April
1998. He served as the Company's Senior Vice President from January 1996 to
April 1998. Prior to joining the Company, Mr. Shultz had been Vice
President-Marketing at The Bankers Bank in Georgia since August 1993. Before
joining The Bankers Bank, Mr. Shultz served as campaign director for
Representative John
 
                                        5
<PAGE>   11
 
Linder's successful 1992 campaign for the U.S. House of Representatives, 4th
Congressional District of Georgia.
 
     G. LYNN BOGGS is a co-founder and has been a director of Towne since its
formation. Mr. Boggs has been Senior Vice President and branch manager of
Vining-Sparks Investment Banking Group, L.P., a fixed income broker-dealer to
financial institutions in Nashville, Tennessee, since June 1996. Mr. Boggs has
been in the securities industry for the past 15 years. From October 1994 to June
1996, he was Senior Vice President-Investments at PaineWebber, Inc. in
Nashville, Tennessee. From March 1993 to October 1994, he was Senior Vice
President-Investments for Prudential Securities in Nashville. From 1989 to March
1993, he was Senior Vice President of Vining-Sparks. Mr. Boggs is on the
Advisory Board of Directors of The Bank of Green Hills in Nashville. Mr. Boggs'
term as a director expires in 2001.
 
     JOHN W. COLLINS has been a director of Towne since its formation. Mr.
Collins is currently the Chairman of the Board of Directors and Chief Executive
Officer of The InterCept Group, Inc., a publicly-traded provider of
fully-integrated electronic commerce products and services for community
financial institutions. Mr. Collins has over 25 years of experience in multiple
areas of electronic commerce for community financial institutions. Prior to
co-founding The InterCept Group in 1996, he had served as a director and
executive officer of several of its predecessor companies and subsidiaries since
1986. Mr. Collins' term as a director expires in 2001.
 
     JOE M. RODGERS has been a director of Towne since May 1998. He has been
Chairman of The JMR Group, a private investment company specializing in merchant
and investment banking, since February 1993. Mr. Rodgers served as Chairman of
the Board of Directors and Chief Executive Officer of Berlitz International,
Inc., a foreign language services company, from December 1991 to February 1993.
From 1985 to 1989, Mr. Rodgers served as United States Ambassador to France. Mr.
Rodgers is also a director of AMR Corporation/American Airlines, Inc.; American
Constructors, Inc.; Gaylord Entertainment Company; Gryphon Holdings, Inc.;
Lafarge Corporation; SunTrust Bank, Nashville, N.A.; Thomas Nelson, Inc.;
Tractor Supply Company; and Willis Corroon Group, PLC. Mr. Rodgers' term as a
director expires in 2000.
 
     GLENN W. STURM has been a director of Towne since 1996. Mr. Sturm has been
a partner in the law firm of Nelson Mullins Riley & Scarborough, L.L.P. since
1992, where he serves as Corporate Chairman and as a member of the executive
committee. Since 1996, Mr. Sturm has been a director of Phoenix International
Ltd., Inc., a publicly-held provider of client/server retail banking software to
financial institutions in the United States and abroad. He also has been a
director of The InterCept Group since 1997. Mr. Sturm's term as a director
expires in 2000.
 
     J. STEPHEN TURNER has been a director of Towne since 1997. He has been the
Chairman of the Board of Directors and Chief Executive Officer of FNB Financial
Corp., a bank holding company, since 1990. Mr. Turner is also a director of
Farmers National Bank in Scottsville, Kentucky. He has also been the President
and Chief Executive Officer of Allen Realty Corporation in Nashville, Tennessee
since 1988. Mr. Turner's term as a director expires in 2000.
 
                                        6
<PAGE>   12
 
     Executive officers of the Company are appointed by the Board of Directors
and other officers are appointed by the executive officers. Officers serve at
the pleasure of the Board or the executive officer authorized to make the
appointment until their successors are chosen and qualified or until their
earlier resignation or removal.
 
      COMMITTEES OF THE BOARD OF DIRECTORS AND NOMINATIONS BY SHAREHOLDERS
 
<TABLE>
<CAPTION>
- -----------------------------------------------------------------------------------------------
   NAME OF COMMITTEE                                                          NUMBER OF
      AND MEMBERS                   FUNCTIONS OF THE COMMITTEE             MEETINGS IN 1998
- -----------------------------------------------------------------------------------------------
<S>                        <C>                                             <C>              <C>
 Audit                     - reviews annual financial statements and
 Bahram Yusefzadeh --        other work of independent public accountants
 Chairman                  - makes annual recommendations to Board of
 J. Daniel Speight, Jr.      Directors for appointment of independent             0
 Glenn Sturm                 public accountants reviews financial and
 J. Stephen Turner           accounting functions, organization,
                             operations and management
- -----------------------------------------------------------------------------------------------
 Compensation and Stock    - reviews and recommends to the Board of
 Option                      Directors the compensation and benefits of
 G. Lynn Boggs               officers
 Frank W. Brown            - administers the issuance of stock options            3
 J. Daniel Speight, Jr.      to officers, employees, consultants and
 J. Stephen Turner           advisors
 Bahram Yusefzadeh         - reviews general policy matters relating to
                             compensation and benefits of employees
- -----------------------------------------------------------------------------------------------
</TABLE>
 
     We do not have a standing nominating committee. The Board of Directors
nominates candidates to stand for election as directors. Under our bylaws,
shareholders may make nominations for directors, but only if nominations are
delivered in writing to the Secretary no less than 60 and no more than 90 days
before the first anniversary of the previous year's annual meeting. Nominations
must also include the identity of the nominee and certain other information.
 
     During 1998, the Board of Directors held 6 meetings and acted two times by
written consent. All directors attended or acted pursuant to 75% or more of all
board and applicable committee meetings and actions by written consents, with
the exception of Messrs. Collins, Mackin, Rodgers and Speight. These directors
all were present for at least 60% of the meetings and written consents.
 
                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
     The information provided below summarizes certain transactions and
relationships during 1998 among Towne Services and its directors, executive
officers and shareholders owning more than 10% of Towne's common stock.
 
Management Loans
 
     In October 1998, we loaned our Chief Executive Officer, Drew W. Edwards,
$50,000 to exercise options to acquire 100,000 shares of our common stock. The
promissory note is full recourse and accrues interest at the rate of 8.5% per
year. The note matures on the earlier of February 2000 or the date on which Mr.
Edwards sells the common stock purchased with proceeds of the note.
 
                                        7
<PAGE>   13
 
     In September 1997, we loaned our President and Chief Operating Officer,
Henry M. Baroco, $78,990 to exercise options to acquire 263,300 shares of our
common stock. In October 1998, we loaned Mr. Baroco an additional $30,000 to
exercise options to acquire 100,000 shares of our common stock. The promissory
notes are full recourse and accrue interest at the rate of 8.5% per year. The
1997 note matures on the earlier of September 8, 1999 or the date that Mr.
Baroco sells the common stock purchased with proceeds of the note. The 1998
promissory note matures on the earlier of February 2000 or the date on which Mr.
Baroco sells the common stock purchased with proceeds of the note. Mr. Baroco
pledged the shares of common stock received upon exercise of these options and
other personal assets as collateral for the loans.
 
     In April 1998, we loaned our Chief Financial Officer, Bruce F. Lowthers,
Jr., $75,000 to exercise options to acquire 75,000 shares of our common stock.
This note is also full recourse and accrues interest at the rate of 8.75% per
year. The note matures on the earlier of (i) December 31, 1999 or (ii) the date
on which Mr. Lowthers sells the common stock purchased with proceeds of the
note. Mr. Lowthers pledged the shares of common stock received upon this
exercise and other personal assets as collateral for the loan.
 
Other Transactions and Relationships
 
     During 1998, we incurred costs of $121,000 for communications services
provided by InterCept Communications Technologies, Inc., a subsidiary of The
InterCept Group, Inc. Mr. Collins, a director of Towne, is the Chief Executive
Officer and Chairman of the Board of Directors of The InterCept Group and Mr.
Sturm, a Towne director, is also a director of The InterCept Group. On June 23,
1998, Towne and The InterCept Group entered into a strategic marketing agreement
under which the parties agree to jointly offer certain on-line services to
Towne's business customers.
 
     In 1998, we paid Brown, Burke Capital Partners, Inc. $112,500 for financial
advisory services relating to the acquisition of Banking Solutions, Inc. Mr.
Brown, a director, is a principal, officer and director of Brown, Burke Capital
Partners, Inc.
 
     During 1998, Towne billed FLAG Financial Corporation $207,000 for set-up
and related processing fees related to FLAG's use of the TOWNE CREDIT and TOWNE
FINANCE systems. Mr. Speight, a Towne director, is the Chief Executive Officer
and a director of FLAG Financial.
 
     Certain transactions with our officers, directors and principal
shareholders may be on terms more favorable to such persons than they could
obtain in a transaction with an unaffiliated party. We have adopted a policy
requiring that all material transactions with our officers, directors and other
affiliates be on terms no less favorable to us than could be obtained from
unaffiliated third parties and must be approved by both a majority of the Board
and a majority of the disinterested directors.
 
            SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
 
     Section 16(a) of the Exchange Act requires executive officers and directors
and persons who beneficially own more than 10% of a registered class of equity
securities to file reports of securities ownership and changes in such ownership
with the Securities and Exchange Commission and NASDAQ. These persons also are
required to furnish us with copies of all Section 16(a) forms they file. Based
solely on review of the copies of such reports furnished and representations
that no other reports were required, we believe that, during fiscal 1998, our
executive officers, directors and greater than 10% beneficial owners complied
with all applicable Section 16(a) filing requirements, except John D. Schneider,
Jr., who failed to file a Form 3 in a timely manner upon his appointment to the
Board of Directors.
 
                                        8
<PAGE>   14
 
                             EXECUTIVE COMPENSATION
- --------------------------------------------------------------------------------
 
     The following table sets forth information concerning the cash and non-cash
compensation during 1998 and 1997 earned by or awarded to the Chief Executive
Officer and to the other three executive officers whose combined salary and
bonus exceeded $100,000 during 1998 (the "Named Executive Officers").
 
<TABLE>
<CAPTION>
                                                                     LONG TERM
                                                                   COMPENSATION
                                              ANNUAL          -----------------------
                                           COMPENSATION       RESTRICTED   SECURITIES
                                        -------------------     STOCK      UNDERLYING      ALL OTHER
NAME AND PRINCIPAL POSITIONS     YEAR    SALARY     BONUS       AWARDS      OPTIONS     COMPENSATION(1)
- ----------------------------     ----   --------   --------   ----------   ----------   ---------------
<S>                              <C>    <C>        <C>        <C>          <C>          <C>
Drew W. Edwards                  1998   $150,000   $342,000      $--        170,000         $ 7,380
  Chief Executive Officer and    1997     62,000    100,000       --             --           5,400
  Chairman of the Board
Henry M. Baroco                  1998    150,000    274,000       --        170,000          10,272
  President and Chief            1997    100,000     50,000       --             --           5,400
  Operating Officer
Bruce F. Lowthers, Jr.           1998    125,000    168,700       --        120,000           5,400
  Senior Vice President          1997     16,666         --       --        300,000              --
  and Chief Financial Officer
Cleve B. Shultz                  1998     90,000    114,000       --         85,000           5,880
  Executive Vice President       1997     60,000         --       --             --              --
  and Secretary
</TABLE>
 
- ------------------------------
 
(1) Represents automobile lease payments.
 
                                        9
<PAGE>   15
 
OPTION GRANTS AND EXERCISES DURING 1998
 
     The following table sets forth information with respect to grants of stock
options to each of the Named Executive Officers during 1998.
 
<TABLE>
<CAPTION>
                                                        INDIVIDUAL GRANTS                        POTENTIAL REALIZABLE
                                    ----------------------------------------------------------           VALUE
                                                  PERCENT OF                                       AT ASSUMED ANNUAL
                                    NUMBER OF        TOTAL                                          RATES OF STOCK
                                    SECURITIES      OPTIONS                                       PRICE APPRECIATION
                                    UNDERLYING    GRANTED TO                                      FOR OPTION TERM(1)
                                     OPTIONS     EMPLOYEES IN    EXERCISE   GRANT   EXPIRATION   ---------------------
NAME                                 GRANTED      FISCAL YEAR     PRICE     DATE       DATE         5%         10%
- ----                                ----------   -------------   --------   -----   ----------   --------   ----------
<S>                                 <C>          <C>             <C>        <C>     <C>          <C>        <C>
Drew W. Edwards...................   170,000         20.7%        $7.20     5/98       5/03      $338,169   $  747,264
Henry M. Baroco...................   170,000         20.7          7.20     5/98       5/08       869,455    2,617,436
Bruce F. Lowthers, Jr.............   120,000         14.6          7.20     5/98       5/08       613,200    1,848,000
Cleve B. Shultz...................    85,000         10.4          7.20     5/98       5/98       434,350    1,309,000
</TABLE>
 
- ------------------------------
 
(1) The 5% and 10% assumed annual rates of compounded stock price appreciation
    are mandated by rules of the Securities and Exchange Commission. There can
    be no assurance that the actual stock price appreciation over the term will
    be assumed 5% and 10% levels or at any other defined level. Unless the
    market price of the common stock appreciates over the option term, no value
    will be realized from the option grants made to the executive officers.
 
     During 1998, 275,000 stock options were exercised by the Named Executive
Officers. The following table sets forth in formation with respect to each of
the Named Executive Officers concerning the value of all unexercised options
held by such individuals at December 31, 1998.
 
<TABLE>
<CAPTION>
                                                                     NUMBER OF SECURITIES
                                                                          UNDERLYING
                                                                          UNEXERCISED              VALUE OF UNEXERCISED
                                                                       OPTIONS AT FISCAL          IN-THE-MONEY OPTIONS AT
                                     SHARES                                YEAR-END                 FISCAL YEAR-END(1)
                                   ACQUIRED ON                    ---------------------------   ---------------------------
NAME                                EXERCISE     VALUE REALIZED   EXERCISABLE   UNEXERCISABLE   EXERCISABLE   UNEXERCISABLE
- ----                               -----------   --------------   -----------   -------------   -----------   -------------
<S>                                <C>           <C>              <C>           <C>             <C>           <C>
Drew W. Edwards..................    100,000        412,500       $  350,923      $ 50,000      $1,170,047      $325,000
Henry M. Baroco..................    100,000        412,500        1,205,923        50,000       6,878,547       325,000
Bruce F. Lowthers, Jr............     75,000        337,500          195,000       150,000         450,000       900,000
Cleve B. Shultz..................         --             --          365,923        50,000       1,820,047       325,000
</TABLE>
 
- ------------------------------
 
(1) Represents the difference between the exercise price per share and the $7.00
    per share market value of the common stock at December 31, 1998 as reported
    on Nasdaq.
 
1998 STOCK OPTION PLAN
 
     The Towne Services, Inc. 1998 Stock Option Plan, which has been approved by
the Board of Directors and shareholders, became effective on May 19, 1998. The
1998 plan advances the interests of Towne and its subsidiaries by giving certain
employees, directors, key consultants and advisors an opportunity to acquire or
increase their proprietary interests in our company. This provides recipients
with an incentive to achieve Towne's objectives by allowing them to participate
in our success and growth, which promotes our growth and profitability.
 
                                       10
<PAGE>   16
 
     Awards under the plan can be incentive stock options, non-qualified stock
options or restricted stock. These awards are granted by the Compensation and
Stock Option Committee of the Board of Directors composed of at least two
independent directors. This committee generally has discretion to determine the
terms of an option grant, with the following limitations:
 
     - the number of shares subject to options granted to a person in a year may
       not exceed 500,000 shares;
     - if an award is intended to be an incentive stock option and is granted to
       a shareholder holding more than 10% of the combined voting power of all
       classes of stock, the option price per share may not be less than 110% of
       the fair market value of such share at the time of grant; and
     - the term of an incentive stock option may not exceed 10 years, or 5 years
       if granted to a shareholder owning more than 10% of the total combined
       voting power of all classes of stock.
 
     When adopted, the 1998 plan provided that no more than 2,000,000 shares may
be subject to outstanding options. This number automatically increases on
January 1 of each year by the lesser of (i) three percent of the number of
shares outstanding on the preceding trading day or (ii) 500,000 shares.
Accordingly, as of January 1, 1999, there are 2,500,000 shares available for
grant under the 1998 plan.
 
     The 1998 plan may be amended by the Board of Directors without the consent
of the shareholders. However, an amendment, although effective when made, will
be subject to shareholder approval within one year after approval by the Board
if it does any of the following:
 
     - increases the total number of shares issuable pursuant to incentive stock
       options;
     - changes the class of employees eligible to receive incentive stock
       options that may participate; or
     - otherwise materially increases the benefits to recipients of incentive
       stock options.
 
1996 STOCK OPTION PLAN
 
     In November 1996, we adopted the Towne Services, Inc. 1996 Stock Option
Plan. As of June 15, 1998, options to acquire 2,090,000 shares had been
authorized for issuance and options to acquire 1,728,400 shares were
outstanding. All of these options were issued at the fair market value of the
common stock as determined by the Board of Directors. Effective May 19, 1998, we
decided not to issue any additional options under this plan.
 
MANAGEMENT BONUS PLAN
 
     Under our 1999 Management Bonus Plan, a bonus pool of $750,000 has been
created, as adjusted from time to time by the Board of Directors. All
non-commission employees are eligible for a percentage of the pool based on
their seniority level, length of employment and overall performance. If the 1999
revenue goal is exceeded, the bonus pool will increase by $0.078 for every $1.00
beyond the budgeted revenue goal, provided that the corresponding margins are in
line with the budget.
 
     If the bonuses are paid, executive officers will receive the following
percentages of the total bonus pool: Mr. Edwards, 20%; Mr. Baroco, 20%; Mr.
Lowthers, 13.5%; and Mr. Shultz, 13.5%. Bonuses are payable as follows: 12.5% of
the pool is payable following the end of each quarter if we meet our goals for
that quarter, and the remaining 50% of the pool is payable following the end of
the fiscal year if we have met our goals for the entire year. In addition, Mr.
Edwards and Mr. Baroco will each receive $50,000 in additional bonus for 1999.
 
                                       11
<PAGE>   17
 
EMPLOYMENT AGREEMENTS
 
     Our four executive officers have entered into employment agreements with
us. The principal terms of these agreements are summarized below.
 
DREW W. EDWARDS
     - serves as Chairman of the Board and Chief Executive Officer;
     - current base salary: $200,000, which may be increased periodically;
     - term of three years, which renews daily for each day served;
     - incentive compensation based upon achievement of criteria established by
       Board of Directors;
     - participates in stock option plans, receives health insurance, club dues,
       automobile allowance and other benefits;
     - Towne may terminate the agreement upon death or disability or for cause;
     - the executive may terminate the agreement for any reason after a change
       in control; and
     - if the agreement is terminated by either party after a change in control,
       other than for cause:
        - the executive receives accrued compensation and bonus, and 1/12 of his
          annual base salary and bonus each month for 36 months, and Towne must
          continue his insurance until death
        - options held by the executive vest and become immediately exercisable
        - all shares owned by executive have registration rights.
 
HENRY M. BAROCO
     - serves as President and Chief Operating Officer;
     - current base salary: $200,000, which may be increased periodically;
     - term of two years, which renews daily for each day served;
     - incentive compensation based upon achievement of criteria established by
       Board of Directors;
     - participates in stock option plans, receives health insurance, club dues,
       automobile allowance and other benefits;
     - Towne may terminate the agreement upon death or disability or for cause;
     - the executive may terminate the agreement for any reason after a change
       in control; and
     - if the agreement is terminated by either party after a change in control,
       other than for cause:
        - the executive receives accrued compensation and bonus, and 1/12 of
          annual base salary and bonus each month for 24 months, and Towne must
          continue insurance until death
        - options held by the executive vest and become immediately exercisable.
 
BRUCE F. LOWTHERS, JR.
     - serves as Chief Financial Officer;
     - current base salary: at least $140,000, which may be increased
       periodically;
     - term of one year, which renews daily for each day served;
     - Towne may terminate the agreement upon death or disability or for cause;
     - the executive may terminate the agreement if company breaches agreement,
       if he is forced to relocate outside of the Atlanta metropolitan area, or
       at any time upon 30 days notice; and if the agreement is terminated by
       the executive prior to a change in control for any reason other than
       Towne's material breach of the agreement, Towne may repurchase all stock
       options owned by executive at the greater of the price paid or the
       current fair market value.
 
CLEVE B. SHULTZ
     - serves as Executive Vice President;
     - current base salary: at least $140,000, which may be increased
       periodically;
     - term of one year, which renews daily for each day served;
     - Towne may terminate the agreement upon death or disability or for cause;
 
                                       12
<PAGE>   18
 
     - if the agreement is terminated by the executive prior to a change in
       control for any reason other than Towne's material breach of the
       agreement, Towne may repurchase all stock options owned by executive at
       the greater of the price paid or the current fair market value.
 
DIRECTOR COMPENSATION
 
     Historically, upon initial election to the Board of Directors, each
non-employee director has received options to acquire 30,000 shares of common
stock, all of which vested immediately. In addition, non-employee directors were
granted 20,000 options each in March 1998 and 2,500 options each in December
1998. Directors are also paid $1000 for attending meetings or may be reimbursed
for other expenses incurred in attending meetings of the Board or committees and
for other expenses incurred in their capacity as directors. We are asking you to
approve the Director Stock Option Plan so we can attract and retain qualified
members of our Board of Directors. See "Proposal No. 3 -- Director Stock Option
Plan."
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
     The members of the Compensation and Stock Option Committee in 1998 were G.
Lynn Boggs, Frank W. Brown, J. Daniel Speight, Jr., J. Stephen Turner and Bahram
Yusefzadeh.
 
     On June 5, 1998, we entered into a loan with Citizens Bank, Vienna,
Georgia, borrowing $500,000 to fund our acquisition of assets and liabilities
from Credit Collection Solutions, Inc. J. Daniel Speight, Jr., a Towne director,
is the President and Chief Executive Officer of Citizens Bank. The loan was
repaid using proceeds of our initial public offering, which was completed in
August 1998. We have from time to time obtained financing from Citizens Bank for
the purchase of specific furniture and equipment. The total amount borrowed
under these term loans was $90,000 and interest rates for these loans range from
9.25% to 12.0% per year. FLAG Financial Corporation is the bank holding company
for several of our customer banks. These bank customers have generated less than
5% of our revenues during 1998.
 
     On March 13, 1998, we entered into a Stock Purchase Agreement with Capital
Appreciation Partners, L.P. under which Capital Appreciation Partners purchased
15,000 shares of the Series A Preferred Stock for $1.5 million. Frank W. Brown,
a Towne director, is the Managing Member of Capital Appreciation Management
Company, L.L.C., the general partner of Capital Appreciation Partners, and
became a director of Towne as a result of the stock purchase. Capital
Appreciation Partners also has certain registration rights with respect to the
shares of common stock issuable upon conversion of the Series A Preferred Stock.
In addition, Brown Burke Capital Partners, of which Mr. Brown is a partner,
purchased 100,000 shares of common stock at a price of $1.00 per share in
October 1997 and 50,000 shares of common stock upon the exercise of options at
an exercise price of $1.25 per share in March 1998.
 
     We entered into a General Marketing Agent Agreement with Phoenix
International Ltd., Inc., dated as of June 5, 1998, under which Phoenix
International agrees to market our products and services to its bank customers.
Bahram Yusefzadeh, a director and member of our Compensation and Stock Option
Committee, is the Chairman of the Board and Chief Executive Officer of Phoenix
International and Glenn W. Sturm is a director of both companies. During 1998,
we invoiced Phoenix for $585,000 pursuant to this agreement and paid Phoenix
$21,000 for commissions related to sales of our products.
 
                                       13
<PAGE>   19
 
COMPENSATION/STOCK OPTION COMMITTEE REPORT ON EXECUTIVE COMPENSATION
 
     Notwithstanding anything to the contrary set forth in any of our previous
or future filings under the Securities Act of 1933 or the Securities Exchange
Act of 1934 that might incorporate all or any part of this proxy statement, the
following report and Stock Performance Chart will not be deemed to be
incorporated by reference into any such filings.
 
     The Compensation and Stock Option Committee reviews and determines
executive compensation objective and policies and administers our benefit plans.
The committee reviews and sets the compensation of the chief executive officer
and other highly compensated executive officers.
 
     The principal objectives of our executive compensation program are to:
 
     - attract, retain and motivate highly talented and productive executives;
     - provide incentives for superior performance by paying above-average
       compensation; and
     - align the interests of the executive officers with the interests of the
       shareholders by basing a significant portion of compensation upon company
       performance.
 
     The executive compensation program consists of three components, each of
which serves a specific purpose: base salary, bonus and long-term incentive
compensation like stock option grants. It is our policy to set all three
components above an average of other corporations selected on the basis of
certain factors. We believe that above-average compensation is necessary to
attract and retain the high caliber executives necessary to make our business
successful.
 
BASE SALARY
 
     The committee annually reviews the salaries of executives. In setting base
salary levels, it considers competitive market conditions for executive
compensation, company performance and individual performance.
 
     The measures of individual performance considered in setting 1998 salaries
included a number of quantitative and qualitative factors:
 
     - historical and recent financial performance in the officer's area of
       responsibility;
     - progress toward non-financial goals within this area of responsibility;
     - individual performance;
     - experience and level of responsibility; and
     - other contributions made to our success.
 
     The committee does not assign relative weights to these specific factors in
determining base salary levels, and the factors actually used may vary among
individual officers. As is typical for most corporations, payment of a base
salary is not conditioned upon the achievement of any specific, pre-determined
performance targets.
 
BONUS
 
     Our cash bonus program seeks to motivate executive to work effectively to
achieve financial performance objectives and to reward them when those
objectives are met. Executive bonus payments are based upon our overall
profitability.
 
                                       14
<PAGE>   20
 
LONG-TERM INCENTIVE COMPENSATION
 
     We believe that option grants:
 
     - align executives' interests with shareholders' interests by creating a
       direct link between compensation and shareholder return;
     - give executives a significant, long-term interest in our success; and
     - help retain key executives in a competitive market for executive talent.
 
     The 1998 Stock Option Plan authorizes the committee to grant stock options
to executives. Option grants are made from time to time to executives whose
contributions have or will have a significant impact on our long-term
performance. The determination of whether option grants are appropriate each
year is based upon performance measures established for each individual. Options
are not necessarily granted to each executive during each year. Generally,
options granted to executive officers vest in annual installments over a period
of three to four years and expire ten years from the date of grant.
 
BENEFITS
 
     We believe that we must offer a competitive benefit program to attract and
retain key executives. During 1998, we provided medical and other benefits to
our executive officers that are generally available to our other employees.
 
COMPENSATION OF THE CHIEF EXECUTIVE OFFICER
 
     The chief executive officer's compensation plan included the same elements
and performance measures as those of the other executive officers. The committee
believes that Mr. Edwards' total compensation reflects the unique contributions
that he makes to our long-term strategic performance. Mr. Edwards' salary for
1998 increased to $150,000 from $62,000 in 1997, and he was awarded a bonus of
$342,000. For 1999, the committee decided to increase Mr. Edwards' base salary
to $200,000. The committee believes that this increase is appropriate based upon
our financial performance, including earnings per share, revenue growth and cash
flow from operations.
 
                                          Submitted by: G. Lynn Boggs
                                                        Frank W. Brown
                                                        J. Daniel Speight, Jr.
                                                        J. Stephen Turner
                                                        Bahram Yusefzadeh
 
                                       15
<PAGE>   21
 
STOCK PERFORMANCE GRAPH
 
     The chart below compares the cumulative total shareholder return on the
common stock with the cumulative total return on the Nasdaq (U.S. Companies)
Index and the Nasdaq Computer and Data Processing Services Index for the period
commencing July 31, 1998 (the first date of trading of the common stock as a
result of our initial public offering) and ending December 31, 1998, assuming an
investment of $100 and the reinvestment of any dividends. The base price for the
common stock is the initial public offering price of $8.00 per share. The
comparisons in the graph below are based upon historical data and are not
indicative of, nor intended to forecast, future performance of the common stock.
 
<TABLE>
<CAPTION>
                                                                                         Nasdaq
                                                                                       (Computer
                                                                       Nasdaq            & Data
              Measurement Period                     Towne             (U.S.           Processing
            (Fiscal Year Covered)                Services, Inc.      Companies)        Services)
<S>                                             <C>               <C>               <C>
7/31/98                                                      100               100               100
12/31/98                                                      88               120
</TABLE>
 
                                       16
<PAGE>   22
 
                     BENEFICIAL OWNERSHIP OF CAPITAL STOCK
                         ------------------------------
 
     The following table provides information, as of April 5, 1999, concerning
the beneficial ownership of common stock by: (i) each person or entity known by
the company to beneficially own more than 5% of the outstanding common stock;
(ii) each director; (ii) each Named Executive Officer; and (iv) all directors
and executive officers as a group. The information in the table is based on
information from the named persons regarding their ownership of common stock.
Unless otherwise indicated, each of the shareholders has sole voting and
investment power with respect to the shares shown as beneficially owned by them.
 
<TABLE>
<CAPTION>
                                                               AMOUNT AND    PERCENT OF
                                                               NATURE OF       COMMON
                                                               BENEFICIAL       STOCK
NAME AND ADDRESS OF BENEFICIAL OWNER(1)                       OWNERSHIP(2)   OUTSTANDING
- ---------------------------------------                       ------------   -----------
<S>                                                           <C>            <C>
Drew W. Edwards(3)                                             2,036,330        10.1%
Henry M. Baroco(4)                                             1,763,633         8.4%
Bruce F. Lowthers, Jr.(5)                                        346,893         1.7%
Cleve B. Shultz(6)                                               677,935         3.4%
G. Lynn Boggs(7)                                               1,713,423         8.6%
Frank W. Brown(8)                                                395,833         2.0%
John W. Collins(9)                                               515,123         2.6%
J. Stanley Mackin(10)                                             52,500           *
Joe M. Rodgers(11)                                               274,148         1.4%
John D. Schneider, Jr.(12)                                        37,500           *
J. Daniel Speight, Jr.(13)                                       454,200         2.3%
Glenn W. Sturm(14)                                               357,404         1.8%
J. Stephen Turner(15)                                            555,000         2.8%
Bahram Yusefzadeh(16)                                            105,000           *
Thomas A. Bryan(17)                                            1,697,598         8.5%
SAFECO Asset Management Company(18)                              953,000         4.8%
SAFECO Corporation(19)                                         1,055,000         5.3%
All directors and executive officers as a group (14 persons)   9,284,922        41.1%
</TABLE>
 
- ------------------------------
 
  *  Less than one percent.
 (1) Unless otherwise indicated, the address of the beneficial owners of more
     than 5% of the common stock is: c/o Towne Services, Inc., 3295 River
     Exchange Drive, Suite 350, Norcross, Georgia 30092.
 (2) The percentage of shares beneficially owned includes common stock of which
     the person has the right to acquire beneficial ownership within 60 days of
     April 5, 1999, including but not limited to by exercise of an option;
     however, this common stock is not deemed outstanding for the purpose of
     computing the percentage owned by any other person.
 (3) Includes currently exercisable options to purchase 353,423 shares of common
     stock and 5,500 shares owned by Mr. Edwards' spouse. Mr. Edwards disclaims
     beneficial ownership of his spouse's shares.
 (4) Includes currently exercisable options to purchase 1,208,423 shares of
     common stock.
 (5) Includes currently exercisable options to purchase 195,000 shares of common
     stock.
 (6) Includes currently exercisable options to purchase 365,923 shares of common
     stock.
 (7) Includes currently exercisable options to purchase 203,423 shares of common
     stock.
 (8) Includes (i) 150,000 shares of common stock held by Brown, Burke Capital
     Partners, Inc., of which Mr. Brown is a principal, (ii) 25,047 shares of
     common stock held by Capital
 
                                       17
<PAGE>   23
 
     Appreciation Partners, L.P. Mr. Brown is the managing member of Capital
     Appreciation Management Company, L.L.C., the managing general partner of
     Capital Appreciation Partners, L.P., and (iii) options to acquire 2,500
     shares of common stock.
 (9) Includes (i) 331,700 shares of common stock held by Mr. Collins, (ii)
     50,000 shares of common stock held by The Intercept Group, Inc., of which
     Mr. Collins is Chief Executive Officer, Chairman of the Board and a
     significant shareholder, and (iii) options to acquire 133,423 shares of
     common stock held by Mr. Collins. Mr. Collins disclaims beneficial
     ownership with respect to the shares held by The Intercept Group, Inc.
(10) Includes options to acquire 52,500 shares of common stock.
(11) Includes (i) options to acquire 52,500 shares of common stock, (ii) 200,000
     shares of common stock held by Rodgers Capital Group, L.P., of which Mr.
     Rodgers is a partner, and (iii) warrants to acquire 21,648 shares of common
     stock.
(12) Includes currently exercisable options to purchase 37,500 shares of common
     stock.
(13) Includes (i) 361,700 shares of common stock held by FLAG Financial
     Corporation, of which Mr. Speight is Chief Executive Officer, President and
     a director and (ii) options to acquire 92,500 shares of common stock.
(14) Includes currently exercisable options to purchase 2,500 shares of common
     stock.
(15) Includes currently exercisable options to purchase 55,000 shares of common
     stock.
(16) Includes (i) 50,000 shares owned by the Yusefzadeh Family Limited
     Partnership, for which Mr. Yusefzadeh is the general partner, (ii) 38,400
     shares owned by Mr. Yusefzadeh's children, and (iii) options to acquire
     2,500 shares of common stock.
(17) Includes 24,000 shares owned by Mr. Bryan's minor children and currently
     exercisable options to purchase 132,598 shares of common stock. Mr. Bryan
     is a co-founder and served as a director from 1995 to 1998.
(18) As reported by SAFECO Asset Management Company in a Statement on Schedule
     13G filed with the Securities and Exchange Commission (the "Commission") as
     of December 31, 1998. In its Statement on Schedule 13G, SAFECO Asset
     Management Company reports that it is an investment advisor registered
     under Section 203 of the Investment Advisers Act of 1940 to several
     registered investment companies. SAFECO Asset Management Company's address
     is 601 Union Street, Suite 2500, Seattle, WA 98101.
(19) As reported by SAFECO Corporation in a Statement on Schedule 13G filed with
     the Commission as of December 31, 1998. In its Statement on Schedule 13G,
     SAFECO Corporation reports that it is a parent holding company in
     accordance with Rule 13d-1(b)(ii)(G) to a subsidiary which serves an
     investment advisor to several registered investment companies. SAFECO
     Corporation's address is SAFECO Plaza, Seattle, WA 98185.
 
                                       18
<PAGE>   24
 
                                 PROPOSAL NO. 2
                 INCREASE IN MAXIMUM SIZE OF BOARD OF DIRECTORS
- --------------------------------------------------------------------------------
 
     Article Seven of our Amended and Restated Articles of Incorporation
currently provides that Towne shall have not less than five nor more than twelve
directors. The Board of Directors has approved and recommends that you approve
an amendment to our articles of incorporation that increases the maximum number
of directors to fifteen. The proposed amendment to the articles of incorporation
is attached to this proxy statement as Appendix A. If this amendment to our
articles of incorporation is approved, the Board of Directors will also amend
our bylaws to increase the maximum number of directors to fifteen as well.
 
     The purpose of this amendment to our articles of incorporation is to
increase our ability to attract high-quality individuals to serve as directors
of Towne. The Board of Directors has deemed this amendment to be in the best
interests of Towne because it believes that the presence of additional talented
individuals with industry experience will meet the challenges we face in an
increasingly competitive market. In addition, Towne would be able to add
directors, if prudent to do so, in connection with future acquisitions. Any
person who is appointed as a director would stand for re-election at the annual
meeting of shareholders next following his or her appointment. In addition,
future increases in the maximum number of directors can only be made by an
amendment to the articles approved by 66 2/3% of the directors and the
shareholders.
 
REQUIRED VOTE AND RELATED MATTERS
 
     The affirmative vote of 66 2/3% of the shares present in person or
represented by proxy is required to approve the amendment to the Amended and
Restated Articles of Incorporation to increase the size of the Board of
Directors.
 
         THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE PROPOSAL TO
                   AMEND THE AMENDED AND RESTATED ARTICLES OF
               INCORPORATION TO INCREASE THE MAXIMUM SIZE OF THE
                   BOARD OF DIRECTORS FROM TWELVE TO FIFTEEN.
 
                                       19
<PAGE>   25
 
                                 PROPOSAL NO. 3
                           DIRECTOR STOCK OPTION PLAN
- --------------------------------------------------------------------------------
 
     On April 15, 1999, the Board of Directors approved the adoption of a
Director Stock Option Plan. This plan provides for non-qualified stock options
to be granted to directors of Towne and its subsidiaries. The plan authorizes
the issuance of up to 250,000 shares of common stock pursuant to options having
an exercise price equal to the fair market value of the common stock on the date
the options are granted; the number of authorized shares of common stock which
may be issued pursuant to options will increase on January 1 of each year by the
lesser of 50,000 shares or 1% of the total number of shares of common stock
outstanding, but not above 500,000 shares in total. The plan contains provisions
providing for adjustment of the number of shares available for options and
subject to unexercised options in the event of stock splits or dividends,
business combinations or certain other events affecting the common stock of
Towne. The Board of Directors administers the plan subject to certain
limitations.
 
     The Director Stock Option Plan provides for:
 
     - on the later of November 15, 1999 or the date the plan is approved by
       shareholders, a grant of options to acquire 570 shares of common stock;
 
     - a grant of options to acquire 30,000 shares of common stock to each
       non-employee director who is elected to the Board of Directors for the
       first time after the date of approval of the Director Stock Option Plan;
       and
 
     - an annual grant of options to acquire a number of shares of common stock
       to each non-employee director on January 1 of each calendar year, the
       value of which determined in accordance with the plan, equals $15,000 in
       2000 and $25,000 starting in 2001.
 
     Each option shall be exercisable in full immediately on the date of grant
and shall expire five years after the date of grant, unless cancelled sooner as
a result of termination of service or death, or unless such option is fully
exercised prior to the end of the option period. No options are outstanding
under the Director Stock Option Plan.
 
     The Board of Directors believes that the adoption of this plan will assist
in attracting and retaining directors and encourage the directors to acquire an
equity interest in Towne. The principal provisions of the Director Stock Option
Plan are summarized below. This summary is not complete and is qualified in its
entirety by reference to the Director Stock Option Plan, a copy of which is
attached to this proxy statement as Appendix B.
 
DESCRIPTION OF THE DIRECTOR STOCK OPTION PLAN
 
     The Director Stock Option Plan provides for the grant of "non-qualified
stock options," stock options which are not incentive stock options as defined
in Section 422 of the Internal Revenue Code, to non-employee directors of Towne
and its subsidiaries.
 
     Under the plan, options may be issued for a maximum of 250,000 shares of
common stock. The number of shares available for issuance will increase
automatically on January 1 of each year by the lesser of 50,000 shares or an
amount equal to 1% of the total number of shares of common stock outstanding on
the last trading day before January 1, but not above 500,000 shares in total.
The number of shares available for issuance may also be adjusted upon the
occurrence of certain events described below.
 
     The plan provides for options to be granted to non-employee directors
automatically:
 
     - on the later of November 15, 1999 or the date the plan is approved by the
       shareholders;
 
                                       20
<PAGE>   26
 
     - on the date of initial election as a director of Towne or a subsidiary;
       and
     - on January 1 of each calendar year.
 
All options granted will be evidenced by an option agreement between Towne and
the optionee. Other than these automatic grants of options, no other options
will be granted under the plan to directors of Towne. However, the Board of
Directors, as administrator of the plan, may grant options under the plan to
directors of subsidiaries who are not directors of Towne.
 
     The option exercise price is fixed at the time the option is granted at the
fair market value on the date of grant as determined by the closing sales price
of Towne's shares on the business day immediately preceding the grant date.
Options granted vest immediately on the date of the grant, and have a term of
five years from the date of grant. The unexercised portion of an option
automatically terminates and is forfeited upon:
 
     - 180 days after the optionee's position as a director terminates, other
       than because of death or disability;
     - one year after the death of the optionee;
     - one year after termination of the optionee's position as a director
       because of mental or physical disability; or
     - five years after the date of the grant.
 
     Under the plan, an option granted can be exercised, in whole or in part, at
any time after the six-month anniversary of the date of the grant. The exercise
price of the shares of common stock purchased can be paid:
 
     - in cash,
     - in securities of Towne owned by the optionee, subject to certain
       limitations, or
     - without exchanging funds, by the optionee receiving a number of shares
       purchased under the option less a number of shares equal to the exercise
       price.
 
     Under the plan, upon a declaration of a stock dividend or certain
reclassifications, a proportional adjustment will be made to the number of
shares:
 
     - subject to options outstanding,
     - reserved under the plan, and
     - granted as subsequent options.
 
If a reorganization occurs and Towne is not the survivor, but the survivor
elects to assume an option, each optionee is entitled to receive, upon exercise,
the number of shares and any other property the optionee would have received in
the reorganization if he had exercised immediately prior to the reorganization.
 
     The Board of Directors can amend the plan to comply with changes in the
Internal Revenue Code or ERISA at any time. For any other purpose, the Board of
Directors can only amend the plan once every six months.
 
FEDERAL INCOME TAX CONSEQUENCES OF NON-QUALIFIED STOCK OPTIONS
 
     Generally, an optionee will not be subject to tax at the time of the grant
of a non-qualified option. Upon exercise of the option, an optionee will
recognize ordinary income in an amount equal to the difference between the
exercise price and the fair market value of the common stock on the date of
exercise (except that, if the optionee is subject to certain restrictions
imposed by the securities laws, the measurement date may be delayed, unless the
optionee makes a special tax election within 30 days after exercise to have
income determined without regard to the restrictions).
 
                                       21
<PAGE>   27
 
If Towne complies with applicable reporting requirements, it will be entitled to
a business expense deduction in the same amount. In addition, the Company may be
required to withhold income tax and employment tax with respect to the ordinary
income recognized by the optionee at the time of exercise.
 
     Upon a subsequent sale or exchange of shares acquired pursuant to the
exercise of a non-incentive option, the optionee will have taxable gain or loss,
measured by the difference between the amount realized on the disposition and
the tax basis of the shares (generally, the amount paid for the shares plus the
amount treated as ordinary income at the time the option was exercised).
 
     If the optionee surrenders shares of common stock in payment of part or all
of the exercise price for the non-qualified options, no gain or loss will be
recognized for the shares surrendered and the optionee will be treated as
receiving an equivalent number of shares pursuant to the exercise of the option
in a non-taxable exchange. The basis of the shares surrendered will be treated
as the substitute tax basis for an equivalent number of option shares received
and the new shares will be treated as having been held for the same holding
period as had expired with respect to the transferred shares. However, the fair
market value of any shares received in excess of the number of shares
surrendered will be taxed as ordinary income and have a holding period
commencing upon the date such income is recognized.
 
REQUIRED VOTE AND RELATED MATTERS
 
     The affirmative vote of a majority of the shares present in person or
represented by proxy is required to approve the Director Stock Option Plan.
 
         THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE PROPOSAL TO
                     ADOPT THE DIRECTOR STOCK OPTION PLAN.
 
                                       22
<PAGE>   28
 
                                 PROPOSAL NO. 4
         RATIFICATION OF APPOINTMENT OF INDEPENDENT PUBLIC ACCOUNTANTS
- --------------------------------------------------------------------------------
 
     Our Audit Committee has recommended, and the Board of Directors has
approved, the appointment of Arthur Andersen LLP as our independent public
accountants subject to your approval. Arthur Andersen LLP has served as our
independent public accountants since 1997. Representatives of Arthur Andersen
LLP will attend the Annual Meeting to answer appropriate questions. They also
may make a statement.
 
         THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE APPROVAL OF
                ARTHUR ANDERSEN LLP AS OUR INDEPENDENT AUDITORS.
 
                                       23
<PAGE>   29
 
                      SUBMISSION OF SHAREHOLDER PROPOSALS
                         ------------------------------
 
     If you want us to consider including a proposal in our 2000 proxy
statement, you must deliver it to our Secretary at our principal place of
business in Norcross, Georgia no later than [JANUARY 1, 2000]. You may also
submit the names of individuals who you wish to be considered by the Board of
Directors as nominees for directors. Additionally, the advance notice provisions
of our bylaws require that any shareholder proposal to be presented from the
floor of the next annual meeting must be received between February 21, 2000 and
March 22, 2000.
 
                               VOTING PROCEDURES
                         ------------------------------
 
     Persons appointed by the chairman of the Annual Meeting to act as
inspectors of election will tabulate shareholders' votes. The inspectors of
election will count all shares represented and entitled to vote on a proposal,
whether voted for or against the proposal, or abstaining from voting, as present
and entitled to vote on the proposal. Accordingly, an abstention from voting on
the proposal by a shareholder present in person or represented by proxy at the
Annual Meeting will have the same legal effect as a vote against the matter,
even though you may interpret an abstention differently. Broker non-votes will
have no effect on the vote.
 
               INCORPORATION OF CERTAIN INFORMATION BY REFERENCE
                         ------------------------------
 
     We have included a copy of the 1998 Annual Report with this proxy
statement. We are incorporating by reference into this proxy statement the
following sections of the our Annual Report on Form 10-K for the year ended
December 31, 1998: (i) Management's Discussion and Analysis set forth at pages
20 through 28 of the Form 10-K; (ii) Consolidated Financial Statements set forth
at pages F-3 through F-6 of the Form 10-K; (iii) Notes to Consolidated Financial
Statements set forth at pages F-7 through F-24 of the Form 10-K; and (iv) Report
of Independent Auditors set forth at page F-2 of the Form 10-K.
 
     We will provide to you, without charge, by first class mail or other
equally prompt means within one business day of receipt of your written or oral
request, a copy of any and all of the documents referred to above which have
been incorporated by reference in this proxy statement. Such written or oral
request should be directed to Cleve B. Shultz, Secretary, Towne Services, Inc.,
3295 River Exchange Drive, Suite 350, Norcross, Georgia 30092; (770) 734-2680.
 
                      WHERE YOU CAN FIND MORE INFORMATION
                         ------------------------------
 
     We are subject to the information requirements of the Securities Exchange
Act of 1934, which means that we are required to file reports, proxy statements
and other information at the Public Reference Section of the Securities and
Exchange Commission at Room 1024, 450 Fifth Street, N.W., Washington, D.C.
20549, and at the Commission's regional offices at Citicorp Center, 500 West
Madison Street, Suite 1400, Chicago, Illinois 60661 and 7 World Trade Center,
Suite 1300, New York, New York 10048. You may also obtain copies of the reports,
proxy statements and other information from the Public Reference Section of the
Commission, Washington, D.C. 20549, at prescribed rates. The Commission
maintains a World Wide Web site on the Internet at
 
                                       24
<PAGE>   30
 
http://www.sec.gov that contains reports, proxy and information statements, and
registration statements and other information regarding registrants that file
electronically with the Commission through the EDGAR system. Our common stock is
traded on the Nasdaq National Market (Symbol: TWNE), and reports, proxy
statements and other information may also can be inspected at the offices of
Nasdaq Operations, 1735 K Street, N.W., Washington, D.C. 20006.
 
                                 OTHER MATTERS
                         ------------------------------
 
     The Board of Directors does not know of any other matters to be presented
for action by the shareholders at the Annual Meeting. If, however, any other
matters not now known are properly brought before the Annual Meeting, the
persons named in the proxy card will vote such proxy on such matters as
determined by a majority of the Board of Directors.
 
                                          By Order of the Board of Directors
 
                                          --------------------------------------
                                          Drew W. Edwards
                                          Chief Executive Officer
 
Norcross, Georgia
Dated: April [30,] 1999
 
                                       25
<PAGE>   31
 
                                   APPENDIX A
 
                             ARTICLES OF AMENDMENT
                                     TO THE
                 AMENDED AND RESTATED ARTICLES OF INCORPORATION
                                       OF
                              TOWNE SERVICES, INC.
 
     Effective the date hereof, Article Six, subsection (d) of the Amended and
Restated Articles of Incorporation of Towne Services, Inc., is amended by
deleting subsection (d) of that Article Six in its entirety and replacing such
subsection with the following:
 
          "(d)  any increase in the number of directors above 15 directors;"
 
     Effective the date hereof, Article Seven of the Amended and Restated
Articles of Incorporation of Towne Services, Inc., is amended by deleting the
first sentence of that Article Seven in its entirety and replacing such sentence
with the following:
 
          "The Corporation shall have not less than five nor more than 15
     directors, and the number of directors shall be set by the Board of
     Directors as provided in the Company's bylaws."
 
All other provisions of the Amended and Restated Articles of Incorporation shall
remain in full force and effect.
 
                                       A-1
<PAGE>   32
 
                                   APPENDIX B
 
                           DIRECTOR STOCK OPTION PLAN
 
                                       OF
 
                              TOWNE SERVICES, INC.
 
                            ADOPTED: APRIL  15, 1999
<PAGE>   33
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                                   PAGE
                                                                   ----
<C>  <S>                                                           <C>
 1.  Purpose.....................................................  B-1
 2.  Definitions.................................................  B-1
 3.  Total Aggregate Shares......................................  B-2
 4.  Rule 16b-3 Plan and Shareholder Approval....................  B-2
 5.  Type of Options.............................................  B-2
 6.  Grants of Options...........................................  B-2
 7.  Exercise Price, Vesting Schedule and Term of Option.........  B-3
 8.  Exercise of Option..........................................  B-3
 9.  Termination of Option Period................................  B-4
10.  Assignability of Options....................................  B-4
11.  Adjustments.................................................  B-4
12.  Purchase for Investment.....................................  B-5
13.  Amendments, Modifications, Suspension or Discontinuance of    B-5
     this Plan...................................................
14.  Governmental Regulation.....................................  B-5
15.  Miscellaneous...............................................  B-5
16.  Effective Date and Termination Date.........................  B-6
</TABLE>
 
                                        i
<PAGE>   34
 
                           DIRECTOR STOCK OPTION PLAN
                                       OF
                              TOWNE SERVICES, INC.
 
     1. PURPOSE.  The Director Stock Option Plan of TOWNE SERVICES, INC. (the
"Company") is intended as an incentive to retain, as directors of the Company
and its Subsidiaries, persons of training, experience and ability, to encourage
the sense of proprietorship of such persons and to stimulate the active interest
of such persons in the development and financial success of the Company.
 
     2. DEFINITIONS.  As used herein, the following terms shall have the
meanings indicated:
 
          (a) "Board" shall mean the Board of Directors of the Company.
 
          (b) "Code" shall mean the Internal Revenue Code of 1986, as amended.
 
          (c) "Common Stock" shall mean the Common Stock of the Company, without
     par value per share.
 
          (d) "Date of Grant" shall mean the date on which an Option is granted
     to an Eligible Person pursuant to Section 6(c) hereof.
 
          (e) "Director" shall mean a member of the Board or of the board of
     directors of a Subsidiary of the Company.
 
          (f) "Eligible Person(s)" shall mean those persons who are, as of a
     specified date, non-employee Directors.
 
          (g) "ERISA" shall mean the Employee Retirement Income Security Act, as
     amended.
 
          (h) "Exchange Act" shall mean the Securities Exchange Act of 1934, as
     amended.
 
          (i) "Fair Market Value" of a Share on any date of reference shall be
     the Closing Price on the business day preceding such date. For this
     purpose, the "Closing Price" of the Shares on any business day shall be:
     (i) if the Shares are listed or admitted for trading on any United States
     national securities exchange, the last reported sale price of Shares on
     such exchange, as reported in any newspaper of general circulation; (ii) if
     Shares are quoted on NASDAQ, or any similar system of automated
     dissemination of quotations of securities prices in common use, the average
     of the closing high bid and low asked quotations for such day of Shares on
     such system; (iii) if neither clause (i) nor (ii) is applicable, the
     average of the high bid and low asked quotations for Shares as reported by
     the National Quotation Bureau, Incorporated if at least two securities
     dealers have inserted both bid and asked quotations for Shares on at least
     five of the ten preceding days; or (iv) in lieu of the above, if actual
     transactions in the Shares are reported on a consolidated transaction
     reporting system, the last sale price of the Shares for such day and on
     such system.
 
          (j) "Initial Grant Date" shall mean the date upon which the first
     grant under this Plan is approved by the Board or the date upon which
     shareholder approval of this Plan occurs, whichever is sooner.
 
          (k) "Nonqualified Stock Option" shall mean a stock option that is not
     an incentive stock option, as defined in Section 422 of the Code.
 
          (l) "Option" shall mean any option granted under this Plan.
 
                                       B-1
<PAGE>   35
 
          (m) "Option Agreement" shall mean an option agreement between the
     Company and an Optionee.
 
          (n) "Optionee" shall mean a person to whom an Option is granted under
     this Plan or any person who succeeds to the rights of such person under
     this Plan by reason of the death or disability of such person.
 
          (o) "Plan" shall mean this Director Stock Option Plan of Towne
     Services, Inc.
 
          (p) "Share(s)" shall mean a share or shares of the Common Stock.
 
          (q) "Subsidiary" shall mean any corporation (other than the Company)
     in any unbroken chain of corporations beginning with the Company if, at the
     time of the granting of the Option, each of the corporations other than the
     last corporation in the unbroken chain owns stock possessing 50% or more of
     the total combined voting power of all classes of stock in one of the other
     corporations in such chains.
 
     3. TOTAL AGGREGATE SHARES.  Subject to the adjustments set forth in Section
11 hereof, a total of 250,000 Shares shall be subject to the Plan. The number of
Shares available for issuance under this Plan shall automatically increase on
the first day of each calendar year beginning January 1, 2000, by an amount
equal to the lesser of 50,000 shares or one percent (1%) of the total number of
shares of Common Stock outstanding on the trading day immediately preceding
January 1, but not above 500,000 Shares in total. The Shares subject to the Plan
shall consist of unissued Shares or previously issued Shares reacquired and held
by the Company, or any Subsidiary, and such number of Shares shall be and hereby
is reserved for sale for such purpose. Any of such Shares that may remain unsold
and that are not subject to outstanding Options at the termination of the Plan
shall cease to be reserved for the purpose of the Plan, but until termination of
the Plan, the Company shall at all times reserve a sufficient number of Shares
to meet the requirements of the Plan. Should any Option expire or be canceled
prior to its exercise in full, the Shares theretofore subject to such Option may
again be the subject of any Option under the Plan.
 
     4. RULE 16B-3 PLAN AND SHAREHOLDER APPROVAL.  The Company intends for this
Plan to comply with the requirements of Rule 16b-3 promulgated by the Securities
and Exchange Commission pursuant to the Exchange Act. Accordingly, this Plan
will be subject to approval by shareholders of the Company owning a majority of
the issued and outstanding shares of Common Stock present or represented and
entitled to vote at a meeting duly held in accordance with applicable law.
 
     5. TYPE OF OPTIONS.  An Option granted hereunder shall be a Nonqualified
Stock Option.
 
     6. GRANTS OF OPTIONS.
 
          (a) Options shall be granted only to Eligible Persons. Each Option
     shall be evidenced by an Option Agreement, which shall contain terms that
     are not inconsistent with this Plan or applicable laws.
 
          (b) The Options granted to Directors under this Plan shall be in
     addition to regular director's fees, if any, or other benefits, if any,
     with respect to the Director's position with the Company or its
     Subsidiaries. Neither the Plan nor any Options granted under the Plan shall
     confer upon any person any right to continue to serve as a Director.
 
          (c) Options shall automatically be granted as follows:
 
             (i) on the later of November 15, 1999 or the date this Plan is
        approved by the shareholders of the Company, each Eligible Person shall
        be granted an Option to acquire 570 shares of Common Stock;
 
                                       B-2
<PAGE>   36
 
             (ii) each Eligible Person who becomes an Eligible Person by reason
        of being elected as a Director of the Company after the Initial Grant
        Date of the adoption of this Plan shall automatically be granted on the
        date of his or her initial election an Option to acquire 30,000 shares
        of Common Stock for his or her service as a Director of the Company;
 
             (iii) on January 1, 2000, each Eligible Person shall automatically
        be granted an Option to acquire such number of shares of Common Stock
        for his or her service as a Director for such year as equals $15,000
        under the Black-Scholes method of valuing options on the date of such
        grant; and
 
             (iv) on January 1 of each calendar year beginning January 1, 2001,
        each Eligible Person shall automatically be granted an Option for such
        number of shares of Common Stock as equals $25,000 under the
        Black-Scholes method of valuing options on the date of such grant.
 
          (d) Except for the automatic grants of Options under Section 6(c), no
     Options shall otherwise be granted hereunder to members of the Board, and
     the Board shall not have any discretion with respect to the grant of
     Options to members of the Board within the meaning of Rule 16b-3
     promulgated under the Exchange Act, or any successor rule to members of the
     Board. The Board may, however, grant Options to Directors of Subsidiaries
     who are not also Directors of the Board.
 
     7. EXERCISE PRICE, VESTING SCHEDULE AND TERM OF OPTION.
 
          (a) The exercise price of each Share placed under an Option pursuant
     to this Plan shall be the Fair Market Value of such Share on the Date of
     Grant.
 
          (b) Each grant shall vest immediately on the Date of Grant.
 
          (c) Each Option granted under this Plan shall have a term of five
     years from the Date of Grant of such Option.
 
     8. EXERCISE OF OPTION.
 
          (a) After the six-month anniversary of the Date of Grant of an Option,
     such Option may be exercised at any time and from time to time during the
     term of such Option, in whole or in part.
 
          (b) Options may be exercised: (i) during the Optionee's lifetime,
     solely by the Optionee; (ii) if an Option has been assigned pursuant to
     Section 10 hereof, by the successor Optionee; or (iii) after Optionee's
     death, by the personal representative of the Optionee's estate or the
     person or persons entitled thereto under his will or under the laws of
     descent and distribution.
 
          (c) An Option shall be deemed exercised when: (i) the Company has
     received written notice of such exercise delivered to the Company in
     accordance with the notice provisions of the applicable Option Agreement;
     (ii) full payment of the aggregate exercise price of the Shares as to which
     the Option is exercised has been tendered to the Company; and (iii)
     arrangements that are satisfactory to the Board in its sole discretion have
     been made for the Optionee's payment to the Company of the amount, if any,
     that the Company determines to be necessary for the Company to withhold in
     accordance with the applicable federal or state income tax withholding
     requirements.
 
          (d) The exercise price of any Shares purchased shall be paid, at the
     option of the Optionee and upon delivery of documentation satisfactory to
     the Company: (i) solely in cash by certified check, cashier's check, money
     order or personal check (if approved by the Board); (ii) in
 
                                       B-3
<PAGE>   37
 
     Common Stock or other securities of the Company of any series theretofore
     owned by such Optionee; or (iii) without the exchange of any funds, by the
     Optionee electing to receive the full number of Shares purchasable under
     the Option then being exercised less that number of Shares that have a
     value (i.e., the Fair Market Value of the Shares less the Exercise Price
     with respect to such Shares) being equal to the Exercise Price (or by a
     combination of the above); provided, however, that, in the case of the
     preceding clause (ii), if the Optionee acquired such stock to be
     surrendered directly or indirectly from the Company, he shall have owned
     such stock for six months prior to using such stock to exercise an Option;
     provided, further, however, that such exercise transaction shall not result
     in a violation of Section 16 of the Exchange Act. For purposes of
     determining the amount, if any, of the exercise price satisfied by payment
     in Common Stock, such Common Stock shall be valued at its Fair Market Value
     on the date of exercise. Any Common Stock or other securities of the
     Company delivered in satisfaction of all or a portion of the exercise price
     shall be appropriately endorsed for transfer and assignment to the Company.
 
          (e) The Optionee shall not be, nor have any of the rights or
     privileges of, a shareholder of the Company with respect to any Shares
     purchasable upon the exercise of any part of an Option unless and until
     certificates representing such Shares shall have been issued by the Company
     to the Optionee.
 
     9. TERMINATION OF OPTION PERIOD.  The unexercised portion of an Option
shall automatically and without notice terminate and become null and void and be
forfeited upon the earliest to occur of the following:
 
          (i) if the Optionee's position as a Director terminates, other than by
     reason of such Optionee's death or disability, 180 days after the date that
     the Optionee's position as a Director terminates;
 
          (ii) one year after the death of Optionee;
 
          (iii) one year after the date on which the Optionee's position as
     Director is terminated by reason of a mental or physical disability
     determined by a medical doctor satisfactory to the Company; or
 
          (iv) five years after the Date of Grant of such Option.
 
     10. ASSIGNABILITY OF OPTIONS.  No Option shall be assignable or otherwise
transferable, except to members of the Optionee's immediate family or by will,
or the laws of descent and distribution, and no Option shall be transferrable by
an Optionee in violation of Section 16 of the Exchange Act.
 
     11. ADJUSTMENTS.
 
          (a) If at any time there shall be an increase or decrease in the
     number of issued and outstanding Shares, through the declaration of a stock
     dividend or through any recapitalization resulting in a stock split,
     combination or exchange of Shares, then appropriate proportional adjustment
     shall be made in the number of Shares (and, with respect to Options, the
     exercise price per Share): (i) subject to outstanding Options; (ii)
     reserved under the Plan; and (iii) granted as subsequent Options.
 
          (b) In the event of a merger, consolidation or other reorganization of
     the Company under the terms of which the Company is not the surviving
     corporation, but the surviving corporation elects to assume an Option, each
     Optionee shall be entitled to receive, upon the exercise of such Option,
     with respect to each Share: (i) the number of shares of stock of the
     surviving corporation (or equity interest in any other entity); and (ii)
     any other notes, evidences of
 
                                       B-4
<PAGE>   38
 
     indebtedness or other property, that the Optionee would have received in
     connection with such merger, consolidation or other reorganization had he
     exercised the Option with respect to such Shares immediately prior to such
     merger, consolidation or other reorganization.
 
          (c) Except as otherwise expressly provided herein, the issuance by the
     Company of shares of its capital stock of any class or securities
     convertible into shares of capital stock of any class, either in connection
     with direct sale or upon the exercise of rights or warrants to subscribe
     therefor, or upon conversion of shares or obligations of the Company
     convertible into such shares or other securities, shall not affect and no
     adjustment by reason thereof shall be made with respect to, the number of
     or exercise price of Shares then subject to outstanding Options granted
     under the Plan.
 
          (d) Without limiting the generality of the foregoing, the existence of
     outstanding Options granted under the Plan shall not affect in any manner
     the right or power of the Company to make, authorize or consummate: (i) any
     or all adjustments, recapitalizations, reorganizations or other changes in
     the Company's capital structure or its business; (ii) any merger or
     consolidation of the Company; (iii) any issuance by the Company of debt
     securities or preferred stock that would rank above the Shares subject to
     outstanding Options; (iv) the dissolution or liquidation of the Company;
     (v) any sale, transfer or assignment of all or any part of the assets or
     business of the Company; or (vi) any other corporate act or proceeding,
     whether of a similar character or otherwise.
 
     12. PURCHASE FOR INVESTMENT.  As a condition of any issuance of a stock
certificate for Shares, the Board may obtain such agreements or undertakings, if
any, as it may deem necessary or advisable to assure compliance with any
provision of this Plan or any law or regulation, including, but not limited to,
the following:
 
          (a) a representation and warranty by the Optionee to the Company, at
     the time his Option is exercised, that he is acquiring the Shares to be
     issued to him for investment and not with a view to, or for sale in
     connection with, the distribution of any such Shares; and
 
          (b) a representation, warranty or agreement to be bound by any legends
     that are, in the opinion of the Board, necessary or appropriate to comply
     with the provisions of any securities law deemed by the Board to be
     applicable to the issuance of the Shares and are endorsed upon the
     certificates representing the Shares.
 
     13. AMENDMENTS, MODIFICATIONS, SUSPENSION OR DISCONTINUANCE OF THIS
PLAN.  For the purpose of complying with changes in the Code or ERISA, the Board
may amend, modify, suspend or terminate the Plan at any time. For the purpose of
meeting or addressing any other changes in legal requirements or any other
purpose, the Board may amend, modify, suspend or terminate the Plan only once
every six months.
 
     14. GOVERNMENTAL REGULATION.  This Plan and the granting of Options and the
exercise of Options hereunder, and the obligation of the Company to sell and
deliver shares under such Options, shall be subject to all applicable laws,
rules, and regulations and to such approvals by any governmental agencies or
national securities exchanges as may be required.
 
     15. MISCELLANEOUS.
 
          (a) If any provision of this Plan is held invalid for any reason, such
     holding shall not affect the remaining provisions hereof, but instead this
     Plan shall be construed and enforced as if such provision had never been
     included in this Plan.
 
          (b) This Plan shall be governed by the laws of the State of Georgia.
 
                                       B-5
<PAGE>   39
 
          (c) Headings contained in this Plan are for convenience only and shall
     in no manner be construed as part of this Plan.
 
          (d) Any reference to the masculine, feminine or neuter gender shall be
     a reference to such other gender as is appropriate.
 
     16. EFFECTIVE DATE AND TERMINATION DATE.  The effective date of this Plan
is April 15, 1999, the date on which the Board adopted this Plan, but is subject
to the approval of the holders of a majority of the common stock, without series
designation, present either in person or by proxy and entitled to vote at a duly
held meeting of the shareholders of the Company at which a quorum is present
representing a majority of all outstanding voting common stock, without series
designation. In the event that such shareholder approval is not obtained, all
options granted pursuant to the Plan shall be null and void. This Plan shall
terminate on the tenth anniversary of the effective date.
 
                                          TOWNE SERVICES, INC.
 
                                          By:
                                            ------------------------------------
                                          Name (Print):
                                          --------------------------------------
                                          Title:
                                          --------------------------------------
 
                                       B-6
<PAGE>   40
 
                  PROXY FOR ANNUAL MEETING OF SHAREHOLDERS OF
                              TOWNE SERVICES, INC.
                           TO BE HELD ON MAY 21, 1999
 
          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
 
    The undersigned hereby constitutes and appoints Drew W. Edwards and Henry M.
Baroco and each or either of them as true and lawful agents and proxies of the
undersigned with full power of substitution in each, to represent and vote, as
indicated below, all of the shares of common stock of Towne Services, Inc.
("Towne Services") that the undersigned would be entitled to vote at the Annual
Meeting of Shareholders of Towne Services to be held on May 21, 1999 at the
Sheraton Colony Square Hotel, 188 14th Street, Atlanta, Georgia 30361 at 9:00
a.m. local time, and at any adjournment thereof, upon the matters described in
the accompanying Notice of Annual Meeting of Shareholders and Proxy Statement
for the Annual Meeting of Shareholders, receipt of which is acknowledged, and
upon any other business that may properly come before the meeting or any
adjournment. Said proxies are directed to vote on the matters described in the
notice of Annual Meeting of Shareholders and Proxy Statement for the Annual
Meeting of Shareholders as follows, and otherwise in their discretion upon such
other business as may properly come before the meeting or any adjournment
thereof.
 
    THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR ALL PROPOSALS. THIS PROXY, WHEN
PROPERLY EXECUTED, WILL BE VOTED IN THE MANNER DIRECTED HEREIN BY THE
UNDERSIGNED SHAREHOLDER. IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED FOR
ALL PROPOSALS.
 
1. ELECTION OF DIRECTORS:      Frank W. Brown, J. Stanley Mackin, J. Daniel
                               Speight, Jr.,
                               Bahram Yusefzadeh, John D. Schneider, Jr.
 
  [ ] FOR all nominees listed (except as marked to the contrary)    [ ] WITHHOLD
AUTHORITY to vote for all nominees
 
(INSTRUCTION: To withhold authority to vote for any individual nominee(s), write
              that nominee's name(s) in the space provided below.)
 
- --------------------------------------------------------------------------------
 
                           (continued on other side)
 
                          (continued from other side)
 
2. PROPOSAL to amend the Amended and Restated Articles of Incorporation to
   increase the maximum size of the Board of Directors from twelve to fifteen.
 
             [ ] FOR             [ ] AGAINST             [ ] ABSTAIN
 
3. PROPOSAL to adopt the Director Stock Option Plan.
 
             [ ] FOR             [ ] AGAINST             [ ] ABSTAIN
 
4. PROPOSAL to ratify the appointment of Arthur Andersen LLP as independent
   public accountants of Towne Services for the year ending December 31, 1999.
             [ ] FOR             [ ] AGAINST             [ ] ABSTAIN
 
5. IN THEIR DISCRETION, Drew W. Edwards and Henry M. Baroco may act upon such
   other business as may properly come before the meeting or any adjournment
   thereof.
 
                                                Dated:                    , 1999
                                                      --------------------     
 
                                                --------------------------------
                                                Signature of Shareholder(s)
 
                                                --------------------------------
                                                Signature of Shareholder(s)
 
                                                Please sign exactly as name or
                                                names appear hereon. Where more
                                                than one owner is shown on a
                                                stock certificate, each owner
                                                should sign. Persons signing in
                                                a fiduciary or representative
                                                capacity must give full title.
                                                If a corporation, please sign in
                                                full corporate name by
                                                authorized officer. If a
                                                partnership, please sign in
                                                partnership name by authorized
                                                person.
 
    PLEASE COMPLETE, SIGN, DATE AND RETURN THE PROXY CARD PROMPTLY USING THE
                               ENCLOSED ENVELOPE.


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