TOWNE SERVICES INC
DEF 14A, 2000-04-26
COMPUTER PROCESSING & DATA PREPARATION
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                                  SCHEDULE 14A
                                 (Rule 14A-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
           Proxy Statement Pursuant to Section 14(a) of the Securities
                              Exchange Act of 1934

Filed by the registrant    |X|
Filed by a party other than the registrant  |_|


Check the appropriate box:
|_|Preliminary proxy statement       |_|Confidential, for use of the Commission
|X|Definitive proxy statement           Only (as permitted by Rule 14a-6(e)(2))
|_|Definitive additional materials
|_|Soliciting material pursuant to Rule 14a-11(c) or Rule 14a-12


                              TOWNE SERVICES, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)

- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other than the Registrant)


Payment of Filing Fee (Check the appropriate box): |X| No fee required.

|_|    Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
(1)      Title of each class of securities to which transaction applies:
(2)      Aggregate number of securities to which transaction applies:
(3)      Per unit  price or other  underlying  value of  transaction  computed
         pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
         filing fee is calculated and state how it was determined):
(4)      Proposed maximum aggregate value of transaction:
(5)      Total fee paid:

|_| Fee paid previously with preliminary materials.

|_|    Check box if any part of the fee is offset as provided  by  Exchange  Act
       Rule  0-11(a)(2) and identify the filing for which the offsetting fee was
       paid previously.  Identify the previous filing by registration  statement
       number, or the Form or Schedule and the date of its filing.

(1)      Amount Previously Paid:
(2)      Form, Schedule or Registration Statement No.:
(3)      Filing Party:
(4)      Date Filed:


<PAGE>


                                [GRAPHIC OMITTED]

                              Towne Services, Inc.
                        3950 Johns Creek Court, Suite 100
                             Suwanee, Georgia 30024
                                 (678) 475-5200

                                                                  April 26, 2000


Dear Shareholder:

         We cordially invite you to attend our 2000 annual meeting to be held on
Tuesday,  May 23, 2000 at 9:00 a.m.  local time at the Hilton Garden Inn,  11695
Medlock Bridge Road,  Duluth,  Georgia 30097. At the meeting,  shareholders will
vote on the following items of business:

o        electing five directors to serve on our board of directors;

o        approving our Amended and Restated  Director  Stock Option Plan,  which
         revises the provisions relating to annual option grants to non-employee
         directors;

o        ratifying the  appointment  of Arthur  Andersen LLP as our  independent
         public accountants; and

o        attending to any other business properly coming before the meeting.

         We have included a copy of our Annual Report with this proxy statement.
We  encourage  you to read the Annual  Report.  It includes  our 1999  financial
statements and information on our operations, markets, products and services.

         Please review the enclosed materials carefully. Whether or not you plan
to attend the meeting,  please  promptly  return your proxy card in the enclosed
postage prepaid envelope.  If you attend the meeting,  you may vote in person if
you wish, even though you have previously returned your proxy.

         Your vote is very  important,  and we appreciate  your  cooperation  in
considering and acting on the matters  presented.  We look forward to seeing you
at the meeting.

                                                     Sincerely,

                                                     /s/ G.  Lynn Boggs

                                                     G.  Lynn Boggs
                                                     Chief Executive Officer


<PAGE>


                              TOWNE SERVICES, INC.
                        3950 Johns Creek Court, Suite 100
                             Suwanee, Georgia 30024
                                 (678) 475-5200

  ----------------------------------------------------------------------------
                 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                        TO BE HELD ON MAY 23, 2000

  ----------------------------------------------------------------------------


         The 2000 annual meeting of shareholders of Towne Services, Inc. will be
held on Friday,  May 23, 2000 at 9:00 a.m.  local time at the Hilton Garden Inn,
11695 Medlock Bridge Road, Duluth, Georgia 30097, for the following purposes:

1.       to elect five directors to serve on the board of directors;

2.       to approve Towne Services'  Amended and Restated  Director Stock Option
         Plan, which revises the provisions  relating to annual option grants to
         non-employee directors;

3.       to ratify the  appointment  of Arthur  Andersen LLP as our  independent
         public accountants; and

4.       to transact any other business properly coming before the meeting.

         We are not aware of any matters other than those  described  above that
are to come before the meeting. If any other matters arise, however, your signed
proxy card gives authority to G. Lynn Boggs and Henry M. Baroco to vote on those
matters at their discretion. Shareholders owning shares of common stock of Towne
Services at the close of  business on April 12, 2000 are  entitled to attend and
vote at the meeting.

                                           By Order of the Board of Directors,

                                           /s/ G.  Lynn Boggs

                                           G. Lynn Boggs
                                           Chief Executive Officer

April 26, 2000


<PAGE>


                              TOWNE SERVICES, INC.
                        3950 Johns Creek Court, Suite 100
                             Suwanee, Georgia 30024
                                 (678) 475-5200

  ----------------------------------------------------------------------------
                          PROXY STATEMENT FOR THE
                      ANNUAL MEETING OF SHAREHOLDERS
                        TO BE HELD ON MAY 23, 2000

  ----------------------------------------------------------------------------

         Our board of  directors  is  soliciting  your proxy for the 1999 annual
meeting of shareholders  to be held at 9:00 a.m. local time on Tuesday,  May 23,
2000 at the Hilton Garden Inn, 11695 Medlock Bridge Road, Duluth, Georgia 30097.
Voting materials,  including this proxy statement, the proxy card and the Annual
Report, are first being mailed to the shareholders on or about April 26, 2000.


                           VOTING AND RELATED MATTERS
- --------------------------------------------------------------------------------

Q:  What am I voting on?

A:  You are being asked to vote on:

o        the election of five directors;
o        the  approval of the Amended and Restated  Director  Stock Option Plan,
         which  revises  the  provisions  relating  to annual  option  grants to
         non-employee directors; and
o        the   ratification  of  the  appointment  of  our  independent   public
         accountants.


Q:  Who is entitled to vote?

A:  Shareholders as of the close of business on April 12, 2000, the record date,
are entitled to vote at the meeting.

Q:  How many shares can be voted?

A:  As of the record date,  27,233,092  shares of common  stock were  issued and
outstanding.  Each  shareholder of common stock is entitled to one vote for each
share held.

Q:  How do I vote?

A:  Complete,  sign and mail us your proxy card. If you return your signed proxy
card but do not  indicate  how you wish to vote,  your  shares will be voted FOR
each of the  proposals.  You may,  of course,  attend the  meeting in person and
vote. Even if you plan to attend the meeting,  we ask that you sign and return a
proxy card.


<PAGE>


Q:  What if I change my mind after I return my proxy?

A: You may  revoke  your  proxy  and  change  your vote at any time  before  the
meeting.  You may do this by signing and sending a written  notice of revocation
or another proxy with a later date than the one you want to revoke, or by voting
in person at the meeting.

Q:  Who will count the vote?

A: The  chairman of the board of  directors  will select the  inspectors  of the
election for our annual  meeting.  The  inspectors  will ascertain the number of
shares  outstanding  and the voting  power of the shares,  determine  the shares
represented at the meeting, determine the validity of proxies and ballots, count
all votes and determine the results of the voting. The inspectors will deliver a
written report after the meeting.

Q:  What constitutes a quorum?

A: A quorum is a majority of the outstanding shares. Shareholders may be present
at the meeting or represented  by proxy.  There must be a quorum for the meeting
to be held. If you submit a properly  executed  proxy card,  even if you abstain
from  voting,  then  you  will  be  considered  part  of  the  quorum.  However,
abstentions  are not counted in the tally of votes FOR or AGAINST a proposal.  A
WITHHELD  vote is the  same  as an  abstention.  Broker  non-votes,  or  proxies
submitted by brokers as holders of record on behalf of their  customers  that do
not indicate how to vote on some or all of the  proposals,  are also  considered
part of the quorum.

Q:  How many votes are required to elect the nominees for director?

A:  Directors  are  elected  by a  plurality.  This  means that only votes FOR a
director are counted,  and the five  nominees who receive the most votes will be
elected.

Q:  How many votes are required to approve the other proposals?

A: Any other proposal will be deemed to be approved by the  shareholders  if the
votes cast FOR the proposal exceed the votes cast AGAINST the proposal.

Q:  Who is paying for this proxy solicitation?

A: We are paying the cost of  soliciting  proxies.  In addition to mailing these
materials,  our officers,  directors and employees will solicit proxies,  either
personally or via telephone or facsimile. They will not be paid specifically for
this solicitation  activity.  We will also reimburse  brokerage houses and other
custodians, nominees and fiduciaries who are record holders for their reasonable
expenses in forwarding these materials to the beneficial owners of those shares.

                                       2

<PAGE>


                                 PROPOSAL NO. 1
                              ELECTION OF DIRECTORS

- --------------------------------------------------------------------------------

         Under our current  articles of  incorporation,  the board of  directors
must have no fewer than five nor more than fifteen directors, divided into three
equal classes. The board determines the number of directors within these limits.
Our directors serve in staggered terms accomplished as follows:

o        the  directors are divided into three  classes--  Class I, Class II and
         Class III;

o        the classes are as nearly equal in number as possible;

o        each director serves a three-year term; and

o        the terms of the classes are  staggered  so that each term expires in a
         different year.

Thus, only one class of directors stands for election in each year. The term for
Class II directors  expires this year.  Our five current Class II directors have
been nominated for  re-election  at the meeting for a new  three-year  term. The
term for Class III directors  expires in 2001 and the term for Class I directors
expires in 2002. The term of office of any additional  directors  elected by the
board  expires  at  the  next  annual   shareholders   meeting  following  their
appointment.

         All nominees are currently directors. We believe that the nominees will
stand for  election and will serve if elected as  directors.  If,  however,  any
person  nominated  by the board of  directors  fails to stand for election or is
unable to accept election, your shares will be voted in favor of the election of
another  person  nominated by the board of  directors.  There are no  cumulative
voting rights in the election of  directors,  which means you may vote only once
for a nominee.

                 THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR"
                             THE DIRECTOR NOMINEES.

                     Information About Our Director Nominees

         The five Class II director  nominees and their ages and terms of office
as of April 12, 2000 are as follows:

Name                      Age    Position(s) with Company
- ----                      ---    ------------------------

Henry M. Baroco           56     President, Chief Operating Officer and Director

Richardson M. Roberts     42     Director

Joe M. Rodgers            66     Director

Glenn W. Sturm            46     Director

J. Stephen Turner         53     Director


Each Class II director's term expires at our annual meeting in 2003.

                                       3
<PAGE>


         HENRY M.  BAROCO has been  President,  Chief  Operating  Officer  and a
director  of  Towne  Services  since  September  1996,  and he  served  as Chief
Executive  Officer from October 1999 to February  2000.  Mr.  Baroco has over 30
years of experience with various  financial  institutions.  Before joining Towne
Services,  Mr. Baroco had been Senior Vice President and General  Manager of the
vendor  finance  division of The CIT Group,  Inc.  since  September  1995.  From
November 1993 to September 1995, he served as Senior Vice President of Sales and
Marketing for Norwest Equipment  Finance.  From April 1991 to November 1993, Mr.
Baroco was Senior Vice President and General  Manager of Sales and Marketing for
LB Credit  Corporation.  Mr.  Baroco  also worked in various  capacities  for GE
Capital for over 18 years.

         RICHARDSON M. ROBERTS has been a director of Towne  Services  since May
1999. He has been Vice Chairman of the Board of Directors of Nova Corporation, a
publicly-traded  provider of transaction  processing services,  related software
application products and value-added services primarily to small-to-medium sized
merchants, since Nova acquired PMT Services, Inc. in September 1998. Mr. Roberts
served with PMT Services,  a publicly-traded  marketer of electronic credit card
authorization and payment systems,  from 1984 to December 1998, most recently as
its Chief Executive Officer.

         JOE M. RODGERS has been a director of Towne Services since May 1998. He
has been Chairman of Rodgers Capital Group,  L.P., a private  investment company
specializing  in merchant and  investment  banking,  since  February  1993.  Mr.
Rodgers served as Chairman of the Board of Directors and Chief Executive Officer
of Berlitz  International,  Inc.,  a foreign  language  services  company,  from
December 1991 to February 1993.  From 1985 to 1989, Mr. Rodgers served as United
States   Ambassador  to  France.   Mr.   Rodgers  is  also  a  director  of  AMR
Corporation/American  Airlines,  Inc.;  American  Constructors,   Inc.;  Gaylord
Entertainment  Company;  Gryphon Holdings,  Inc.; Lafarge Corporation;  SunTrust
Bank,  Nashville,  N.A.; Thomas Nelson, Inc.; Tractor Supply Company; and Willis
Corroon Group, PLC.

         GLENN W. STURM has been a director of Towne  Services  since 1996.  Mr.
Sturm has been a partner in the law firm of Nelson  Mullins Riley & Scarborough,
L.L.P.  since  1992,  and he  presently  serves  as a  member  of its  executive
committee. Since 1997 Mr. Sturm has been a director of The InterCept Group, Inc.
He is also the Chief  Executive  Officer  of  Netzee,  Inc.  and a member of the
general partner of Capital Appreciation Partners, L.P.

         J. STEPHEN TURNER has been a director of Towne Services since 1997. Mr.
Turner is the senior partner of Marketstreet  Equities Co., a private investment
company formed in February 2000 which specializes in equity  investments in real
estate and growth-oriented  businesses. He has been the Chairman of the Board of
Directors and Chief  Executive  Officer of FNB Financial  Corp.,  a bank holding
company,  since 1990. Mr. Turner is also a director of Farmers  National Bank in
Scottsville,  Kentucky.  He has also  been the  President  and  Chief  Executive
Officer of Allen Realty Corporation in Nashville, Tennessee since 1988.

                                       4

<PAGE>


                     Other Directors and Executive Officers

Name                           Age      Position(s) with Company
- ----                           ---      ------------------------

G. Lynn Boggs                  44       Chief Executive Officer and Director

Cleve B. Shultz                32       Executive Vice President and Secretary

James M. Roberts               48       Executive Vice President

Frank W. Brown                 46       Director

John W. Collins                52       Director

J. Stanley Mackin              67       Director

John D. Schneider, Jr.         46       Director

J. Daniel Speight, Jr.         43       Director

Bahram Yusefzadeh              54       Director

         G. LYNN BOGGS is a co-founder and has been a director of Towne Services
since its formation and our Chief  Executive  Officer  since  February  2000. In
March 1999,  Mr. Boggs became a Senior Vice  President  of  Investments  for The
Bankers Bank, which is headquartered in Atlanta, Georgia. Prior to this time, he
served  as the  Senior  Vice  President  and  branch  manager  of  Vining-Sparks
Investment  Banking  Group,  L.P.,  a fixed  income  broker-dealer  to financial
institutions in Nashville, Tennessee, since June 1996. Mr. Boggs has been in the
securities  industry for the past 15 years.  From October 1994 to June 1996,  he
was Senior Vice  President--  Investments  at  PaineWebber,  Inc. in  Nashville,
Tennessee.  From March 1993 to October  1994,  he was Senior Vice  President  --
Investments for Prudential  Securities  Incorporated in Nashville.  From 1989 to
March 1993, he was Senior Vice President of  Vining-Sparks.  Mr. Boggs is on the
Advisory Board of Directors of The Bank of Green Hills in Nashville.  Mr. Boggs'
term as a director expires in 2001.

         CLEVE B. SHULTZ has been  Executive  Vice  President of Towne  Services
since April 1998. He served as the Company's  Senior Vice President from January
1996 to April 1998.  Prior to joining Towne  Services,  Mr. Shultz had been Vice
President -- Marketing at The Bankers Bank,  which is  headquartered in Atlanta,
Georgia,  since August 1993.  Before joining The Bankers Bank, Mr. Shultz served
as campaign director for Representative  John Linder's  successful 1992 campaign
for the U.S. House of Representatives, 4th Congressional District of Georgia.

         JAMES M.  ROBERTS  has  been  Executive  Vice  President  of Sales  and
Marketing  since February  2000.  Prior to joining Towne  Services,  Mr. Roberts
worked in a variety of sales and marketing  roles for Philips  Medical  Systems,
N.A. since November 1989, most recently as Regional Sales Manager.

         FRANK W. BROWN has been a director of Towne  Services since March 1998.
Mr. Brown has been a principal with Brown,  Burke Capital  Partners,  Inc. since
1991.  Brown,  Burke Capital Partners  provides  financial  advisory services to
community-oriented  financial  institutions  and middle market

                                       5
<PAGE>

corporations in connection with mergers and  acquisitions  and financing.  He is
also the managing member of the managing general partner of Capital Appreciation
Partners,  L.P., an Atlanta-based  merchant banking fund. From 1977 to 1991, Mr.
Brown worked in various corporate finance and investment  banking positions with
Bankers Trust Company,  The First Boston  Corporation and The  Robinson-Humphrey
Company. Mr. Brown's term as a director expires in 2002.

         JOHN W.  COLLINS  has been a  director  of  Towne  Services  since  its
formation.  Mr.  Collins is currently the Chairman of the Board of Directors and
Chief Executive Officer of The InterCept Group, Inc., a publicly-traded provider
of  fully-integrated  electronic  commerce  products and services for  community
financial institutions.  Mr. Collins has also served as Chairman of the Board of
Directors of Netzee,  Inc.  since its inception in 1999. Mr. Collins has over 25
years of  experience  in multiple  areas of  electronic  commerce for  community
financial institutions. Prior to co-founding The InterCept Group in 1996, he had
served as a  director  and  executive  officer  of  several  of its  predecessor
companies and  subsidiaries  since 1986. Mr. Collins' term as a director expires
in 2001.

         J.  STANLEY  MACKIN has been a director  of Towne  Services  since June
1998.  Mr.  Mackin has been the  Chairman of the Board of  Directors  of Regions
Financial  Corporation since 1990 and served as its Chief Executive Officer from
August 1990 to January 1998. Prior to joining Regions Financial as its President
and Chief  Operating  Officer in January 1990, Mr. Mackin had worked for Regions
Bank since 1966.  He served as Chairman and Chief  Executive  Officer of Regions
Bank from 1986 to 1990,  as President and Chief  Executive  Officer from 1983 to
1986,  and as head of the  commercial  loan  division  from  1971 to  1983.  Mr.
Mackin's term as a director expires in 2002.

         JOHN D.  SCHNEIDER,  JR., has been a director of Towne  Services  since
November 1998. Mr. Schneider is President and Chief Executive Officer of Bankers
Bancorp  Inc.,  a bank  holding  company.  For the  past 12  years,  he has been
President and Chief Executive  Officer of Independent  Bankers Bank and Chairman
of Bankers Bank Service  Corporation,  subsidiaries  of Bankers Bancorp Inc., in
Springfield,  Illinois. Mr. Schneider is also a director of Sullivan Bancshares,
Inc.,  First  National Bank of Sullivan and Community  Bank Mortgage  Corp.  Mr.
Schneider's term as a director expires in 2001.

         J. DANIEL SPEIGHT,  JR. has been a director of Towne Services since its
formation. Mr. Speight is the President,  Chief Executive Officer and a director
of FLAG  Financial  Corporation,  a bank  holding  company.  He  served as Chief
Executive  Officer and a director of Middle Georgia  Bankshares,  Inc. from 1989
until its merger with FLAG Financial in March 1998. He has been Chief  Executive
Officer and a director of Citizens  Bank,  a  subsidiary  of FLAG  Financial  in
Vienna,  Georgia,  since 1984. Mr. Speight  previously served as chairman of The
Bankers Bank and is  currently a member of the State Bar of Georgia.  He is past
Chairman of the Georgia Bankers  Association  Community Banking Committee,  past
President of The Community  Bankers  Association of Georgia and past director of
the Independent Bankers Association of America. Mr. Speight's term as a director
expires in 2002.

         BAHRAM YUSEFZADEH has been a director of Towne Services since 1997. Mr.
Yusefzadeh  has been  Chairman  of the Board of  Directors  and Chief  Executive
Officer of Phoenix  International  Ltd.,  Inc.  since its formation in 1993. Mr.
Yusefzadeh has over 28 years of experience in the banking software industry.  He
was a  co-founder  of Nu-Comp  Systems,  Inc.,  where he  developed  the Liberty
Banking System, and he served as Nu-Comp's President and Chief Executive Officer
from  1969 to 1986.  Mr.  Yusefzadeh  also  served as  Chairman  of the Board of
Directors  of  Broadway & Seymour,  Inc.  during  1986 and in various  executive
capacities for The Kirchman Corporation from 1986 to 1992. Mr. Yusefzadeh's term
as a director expires in 2002.


                                       6
<PAGE>

         Executive  officers are appointed by the board of directors,  and other
officers are appointed by the executive officers. Officers serve at the pleasure
of the  board of  directors  or the  executive  officer  authorized  to make the
appointment  until  their  successors  are chosen and  qualified  or until their
earlier resignation or removal.

Committees of the Board of Directors and Nominations by Shareholders

         We maintain three  committees:  an audit committee,  a compensation and
stock option committee and an executive committee.  The audit committee consists
of Messrs.  Speight,  Turner and Yusefzadeh.  The audit committee reviews annual
and quarterly  financial  statements  and other work of our  independent  public
accountants,  makes annual  recommendations  to the board of  directors  for the
appointment of our independent  public accountants and reviews our financial and
accounting  functions,  operations and management.  The  compensation  and stock
option committee consists of Messrs. Brown, Speight, Turner and Yusefzadeh, with
Mr. Boggs as a non-voting  member.  The  compensation and stock option committee
reviews and  determines  executive  compensation  objectives  and  policies  and
administers our benefit plans.  The compensation and stock option committee also
reviews  and sets the  compensation  of the chief  executive  officer  and other
highly  compensated  executive  officers.  The executive  committee  consists of
Messrs. Boggs, Brown, Collins, Sturm and Yusefzadeh.  The executive committee is
a subgroup of directors charged with all of the functions of the entire board of
directors  except  the duties  specifically  reserved  for the  entire  board of
directors  in our  bylaws.  At  least  two  members  of  each of the  audit  and
compensation committees are non-employee independent directors.

         We do not have a standing nominating committee.  The board of directors
nominates  candidates  to stand for  election  as  directors.  Under our bylaws,
shareholders  may make  nominations  for directors,  but only if nominations are
delivered in writing to our corporate secretary no less than 60 and no more than
90 days before the first  anniversary  of the previous  year's  annual  meeting.
Nominations  must also  include the  identity  of the nominee and certain  other
information.

         During 1999, the board of directors held nine meetings.  The committees
of the  board of  directors  each met as  follows:  the audit  committee,  three
meetings;  the compensation and stock option committee,  four meetings;  and the
executive  committee,  five meetings.  All directors attended 75% or more of all
board and applicable committee meetings,  with the exception of Messrs. Roberts,
Speight and Sturm.

Certain Relationships and Related Transactions

         The information  provided below  summarizes  certain  transactions  and
relationships  existing  during 1999 among  Towne  Services  and its  directors,
executive officers and shareholders owning more than 5% of our common stock.

Management Loans

         In 1998 and  1999,  we made two  loans to our  former  Chief  Executive
Officer,  Drew W. Edwards.  In October 1998,  we loaned Mr.  Edwards  $50,000 to
exercise  options to acquire 100,000 shares of our common stock.  The promissory
note was full recourse and accrued interest at the rate of 8.5% per year. ("Full
recourse" means that if the borrower  defaults in paying the note and the lender
obtains a judgment  against the  borrower,  the lender can recover the amount of
the judgment from any and all assets of the borrower,  rather than being limited
to  specified  collateral.)  The note was  scheduled to mature on the earlier of
February 2000 or the date on which Mr.  Edwards sold the


                                       7
<PAGE>

common stock  purchased  with proceeds of the note.  In addition,  we loaned Mr.
Edwards  $300,000 in July 1999. This full recourse loan accrued interest at 8.0%
per year and was scheduled to mature in August 2001.  Mr. Edwards repaid both of
these loans in full in March 2000.

         In September 1997, we loaned our President and Chief Operating Officer,
Henry M. Baroco,  $78,990 to exercise  options to acquire  263,300 shares of our
common stock.  In October  1998,  we loaned Mr. Baroco an additional  $30,000 to
exercise  options to acquire  100,000 shares of our common stock.  Also, in July
1999, we loaned Mr. Baroco $300,000. The 1997 and 1998 promissory notes, each as
amended in April 2000, are full recourse and accrue interest at the rate of 9.0%
per year.  The 1997 note matures in April 2002.  The 1998  promissory  note also
matures in April  2002.  The July 1999 note is a full  recourse  loan that bears
interest at 8.0% per year and matures in July 2002.

         In April 1998, we loaned our former Chief Financial  Officer,  Bruce F.
Lowthers,  Jr.,  $75,000 to  exercise  options to acquire  75,000  shares of our
common stock. We loaned Mr.  Lowthers an additional  $100,000 in July 1999. Both
of these notes are full recourse. The 1998 promissory note, as amended,  accrues
interest at the rate of 8.0% per year and matures on December 31, 2000. The 1999
promissory note bears interest at 8.0% per year and matures in July 2002.

         In July 1999, we loaned our Executive Vice President, Cleve B. Schultz,
$50,000.  This loan is full  recourse.  The note bears interest of 8.0% per year
and is due in full in July 2002.

Other Transactions and Relationships

         In August 1999,  we paid our former Chief  Executive  Officer,  Drew W.
Edwards,  $1,040,000  for severance  benefits in accordance  with his employment
agreement.

         During 1999, we incurred costs of $313,000 for communications  services
provided by InterCept  Communications  Technologies,  Inc., a subsidiary  of The
InterCept  Group,  Inc. Mr.  Collins,  a Towne Services  director,  is the Chief
Executive Officer and Chairman of the Board of Directors of The InterCept Group,
and Mr. Sturm,  a Towne Services  director,  is also a director of The InterCept
Group.  We also invoiced The InterCept  Group  $825,000  during 1999 for license
fees related to our Collection Works!(TM) and Imaging Software products.

         In connection  with our  acquisition  of Forseon  Corporation,  we paid
Rodgers Capital Group, L.P. a total of $300,000 for rendering  advisory services
and a fairness  opinion.  During 1999, we retained  Rodgers Capital for advisory
services related to possible future  acquisitions and paid them $4,000 per month
plus costs and  expenses.  During  the year ended  December  31,  1999,  we paid
Rodgers  Capital an aggregate  of $438,000.  Joe M.  Rodgers,  a Towne  Services
director, is a principal of Rodgers Capital.

         We  incurred  fees for legal  services  to a law firm in which Glenn W.
Sturm, a Towne Services director, is a partner.

         Please  also  see  the  transactions   described  under   "Compensation
Committee Interlocks and Insider Participation" below.

         Certain  transactions  with  our  officers,   directors  and  principal
shareholders  may be on terms more  favorable  to these  persons than they could
obtain in a transaction with an unaffiliated  party. Since our July 1998 initial
public offering,  we require that all material  transactions  with our officers,

                                       8
<PAGE>

directors and other  affiliates must be approved by both a majority of the board
and a majority of the disinterested directors.

Section 16(a) Beneficial Ownership Reporting Compliance

         Section 16(a) of the Securities Exchange Act of 1934 requires executive
officers  and  directors  and  persons who  beneficially  own more than 10% of a
registered  class of equity  securities to file reports of securities  ownership
and  changes  in  ownership  with the SEC and  Nasdaq.  These  persons  also are
required to furnish us with copies of all Section  16(a) forms they file.  Based
solely  on  review  of  the  copies  of  those  reports   furnished  to  us  and
representations  that no other reports were  required,  we believe that,  during
fiscal 1999, our executive  officers,  directors and greater than 10% beneficial
owners complied with all applicable  Section 16(a) filing  requirements,  except
that  Richardson M. Roberts  failed to file a Form 3 in a timely manner upon his
appointment to the board of directors.


                                       9

<PAGE>



                             EXECUTIVE COMPENSATION

         The following  table provides  information  about the cash and non-cash
compensation  during  1999,  1998 and 1997  earned  by or  awarded  to our Chief
Executive  Officer and the other three executive  officers whose combined salary
and bonus  exceeded  $100,000  during 1999.  These four  officers are the "named
executive  officers" of our company.  Mr. Edwards served as our Chief  Executive
Officer and  Chairman of the Board from  October  1995 until  August  1999.  The
amount  reflected  in  "All  Other  Compensation"  was  paid to Mr.  Edwards  in
connection  with the  termination  of his  employment.  Mr. Baroco served as our
President  and Chief  Operating  Officer  during  the  entire  period  for which
information  is  provided.  He also served as our Chief  Executive  Officer from
October  1999 to  February  2000.  Mr.  Lowthers  served as our  Executive  Vice
President and Chief  Financial  Officer from November 1997 until  February 2000.
The  amounts  reflected  in  "Other  Compensation"  represent  automobile  lease
payments we made on behalf of the applicable executive.
<TABLE>
<CAPTION>


                                                                                       Long Term
                                                     Annual Compensation             Compensation
                                           -----------------------------------      -------------
                                                                                       Securities
                                                                      Other           Underlying          All Other
Name and Principal Positions         Year     Salary      Bonus   Compensation          Options         Compensation
- ----------------------------        -----  -----------------------------------      -------------      -------------

<S>                             <C>     <C>        <C>          <C>              <C>                 <C>
Drew W.  Edwards............         1999   $118,750   $ 62,500     $  4,305                --            $1,040,000
  Former Chief Executive Officer     1998   $150,000   $389,500     $  8,875           170,000                 --
  and Chairman of the Board          1997   $ 62,000   $100,000     $  5,382                --                 --

Henry M.  Baroco............         1999   $193,750   $ 87,500     $ 10,278                --                 --
  President, Chief Operating         1998   $150,000   $277,500     $ 10,543           170,000                 --
  Officer and Chief Executive        1997   $100,000   $ 50,000     $  5,369                --                 --
  Officer

Bruce F.  Lowthers, Jr......         1999   $138,125   $ 25,312     $ 12,150                --                 --
  Former Executive Vice President    1998   $125,000   $168,625     $  5,600           120,000                 --
  and Chief Financial Officer        1997   $ 16,666         --           --           300,000                 --

Cleve B.  Shultz............         1999   $133,750   $ 25,112     $  5,390                --                 --
  Executive Vice President           1998   $ 90,000   $116,500     $  6,000            85,000                 --
  and Secretary                      1997   $ 60,000         --     $  6,200                --                 --


</TABLE>


                                       10
<PAGE>


Option Grants and Exercises During 1999

         We did not grant stock options to any of the named  executive  officers
during 1999. Also,  during 1999 none of the named executive  officers  exercised
stock options.  The following table provides information with respect to each of
the named executive  officers  concerning the value of all  unexercised  options
they held at December 31, 1999. The "Value of Unexercised  In-the-Money  Options
at Fiscal Year End"  represents  the  difference  between the exercise price per
share and the $4.00 per share  market  value of the common stock at December 31,
1999 as reported on the Nasdaq National Market.
<TABLE>
<CAPTION>
                                                        Number of Securities            Value of Unexercised
                            Shares                     Underlying Unexercised          In-the-Money Options at
                           Acquired                  Options at Fiscal Year-End            Fiscal Year-End
                              On          Value     -----------------------------   -----------------------------
 Name                      Exercise     Realized     Exercisable  Unexercisable      Exercisable   Unexercisable
 ----                      ---------    --------     -----------  -------------      -----------   -------------
<S>                        <C>        <C>           <C>          <C>               <C>              <C>
 Drew W.  Edwards..........   --          --            400,923        --            $    802,278     $      --
 Henry M.  Baroco..........   --          --          1,255,923        --            $ 3,945,778      $      --
 Bruce F.  Lowthers, Jr.  .   --          --            270,000       75,000         $    450,000     $ 225,000
 Cleve B.  Shultz..........   --          --            415,923        --            $ 1,152,278      $      --
</TABLE>

Management Bonus Plan

         Our  compensation  committee is  currently  evaluating  possible  bonus
structures for our management and anticipates  awarding  bonuses for fiscal year
2000.  However,  due to  recent  changes  in our  management,  our  compensation
committee has not yet finalized the 2000 management bonus plan.

Employment Agreements

         Certain  of  our  executive   officers  have  entered  into  employment
agreements  with us. Our  compensation  committee is currently  negotiating  the
terms of an employment agreement for G. Lynn Boggs, our chief executive officer.
The  current  principal  terms  of the  employment  agreements  with  our  other
executive officers are summarized below.

Henry M.  Baroco

o        Serves as President and Chief Operating Officer.
o        Current base salary: $300,000, which may be increased periodically.
o        Term of two years, which renews daily for each day served.
o        Incentive  compensation based upon achievement of criteria  established
         by board of directors.
o        Participates  in stock option plans,  receives health  insurance,  club
         dues,  automobile  allowance and other benefits.
o        We may terminate the agreement upon death or disability,  or for cause.
o        Mr. Baroco may terminate the agreement for any reason,  including after
         a change in control.
o        If the  agreement  is  terminated  by  either  party  after a change in
         control,   other  than  for  cause:
              o    Mr. Baroco receives  accrued compensation and bonus, and 1/12
         of annual base  salary  and bonus each  month for 36  months, and Towne
         Services must continue insurance benefits until death; and
               o   options held  by  Mr. Baroco  vest  and  become   immediately
         exercisable.


                                       11
<PAGE>


Cleve B. Shultz

o        Serves as Executive Vice President.
o        Current  base  salary:  at  least  $150,000,  which  may  be  increased
         periodically.
o        Term of one year, which renews daily for each day served.
o        Incentive  compensation based upon achievement of criteria  established
         by the President and the Chief Executive Officer.
o        Participates  in  stock  option  plans,   receives  health   insurance,
         automobile allowance and other benefits.
o        We may terminate the agreement upon death or disability,  without cause
         with the prior approval of the board of directors, or for cause.
o        If we terminate the agreement without cause, options held by Mr. Shultz
         vest  and  become  immediately  exercisable  and  Mr.  Shultz  receives
         severance payments equal to one-half of his then current base salary.
o        If Mr. Shultz  terminates  the  agreement  for good reason,  Mr. Shultz
         receives  severance payments equal to one-half of his then current base
         salary.
o        If the  agreement  is  terminated  before a change in  control  for any
         reason other than Towne Services' material breach of the agreement,  we
         may  repurchase all of his stock options at the greater of the price he
         paid or the current fair market value.

Director Compensation

         Historically,  each  non-employee  director  has  received  options  to
acquire 30,000 shares of common stock upon his initial  election to the board of
directors. Under the Director Stock Option Plan, all non-employee directors were
granted  570 options in  November  1999.  The  Director  Stock  Option Plan also
provides for certain  annual option grants which are explained in more detail in
Proposal No. 2 of this proxy  statement.  In  addition,  John Collins and Bahram
Yusefzadeh  each received 10,000 options in August 1999 in connection with their
service on a special subcommittee of the board of directors formed to find a new
Chief Executive Officer and to assist in the related management  transition.  G.
Lynn  Boggs  also  served  on  this   subcommittee   and  received   alternative
compensation  in the  form  of  $150,000.  All of the  director  options  vested
immediately.  Our  policy in 1999 was to pay  directors  $1,000  for each  board
meeting they attended,  and these payments were accrued but not paid in 1999. In
2000,  the  directors  agreed to forego the  payments for 1999  attendance,  and
accordingly  no  payments  were  made.  Directors  may be  reimbursed  for other
expenses incurred in attending  meetings of the board of directors or committees
and for other expenses incurred in their capacity as directors.

Compensation Committee Interlocks and Insider Participation

         The members of the compensation and stock option committee in 1999 were
G. Lynn Boggs,  Frank W. Brown,  J. Daniel  Speight,  Jr., J. Stephen Turner and
Bahram Yusefzadeh.

         We have an  agreement  with  Phoenix  International  Ltd.,  Inc. to pay
commissions  to Phoenix  International  on  international  sales  originated  by
Phoenix  International  of our  Collections  Works!  product.  In  1999  we paid
approximately $167,000 in commissions to Phoenix International.  In addition, we
paid $276,000 to Phoenix  International  for its  development of our interactive
website. We also have a strategic marketing alliance with Phoenix  International
relating to our Collection Works! product.  Bahram Yusefzadeh,  a Towne Services
director, is Chairman and Chief Executive Officer of Phoenix International.


                                       12
<PAGE>


         During 1999, we invoiced FLAG Financial Corporation $219,000 for set-up
fees and  processing  services  related to FLAG  Financial's  purchase  of TOWNE
CREDIT and TOWNE FINANCE products.  J. Daniel Speight,  Jr., the Chief Executive
Officer of FLAG Financial, is a Towne Services director.

         We paid Brown,  Burke Capital Partners $100,000 for financial  advisory
services  relating to our acquisition of Imaging  Institute,  Inc. in July 1999.
Frank W. Brown, a Towne Services director,  is a partner of Brown, Burke Capital
Partners.

         G. Lynn Boggs served on a special  subcommittee  of our board formed in
August 1999 to find a new Chief  Executive  Officer and to assist in the related
management  transition.  We paid  Mr.  Boggs  $150,000  for his  service  on the
subcommittee.

Compensation/Stock Option Committee Report on Executive Compensation

         Notwithstanding  anything  to  the  contrary  included  in  any  of our
previous or future  filings under the  Securities  Act of 1933 or the Securities
Exchange  Act of 1934  that  might  incorporate  all or any  part of this  proxy
statement,  the following report and Stock  Performance Chart will not be deemed
to be incorporated by reference into any of those filings.

         The members of the compensation and stock option committee in 1999 were
G. Lynn Boggs,  Frank W. Brown,  J. Daniel  Speight,  Jr., J. Stephen Turner and
Bahram Yusefzadeh.  When he became our Chief Executive Officer in February 2000,
Mr.  Boggs' status  changed to non-voting  member.  The  compensation  and stock
option committee reviews and determines  executive  compensation  objectives and
policies and administers our benefit plans.  The committee  reviews and sets the
compensation  of the  chief  executive  officer  and  other  highly  compensated
executive officers.

         The principal objectives of our executive compensation program are to:

o        attract, retain and motivate highly talented and productive executives;
o        provide  incentives for superior  performance  by paying  above-average
         compensation; and
o        align the interests of the executive officers with the interests of the
         shareholders  by basing a  significant  portion  of  compensation  upon
         company performance.

         The executive  compensation program consists of three components,  each
of which serves a specific purpose:  base salary,  bonus and long-term incentive
compensation like stock option grants. Our policy is to set all three components
above an average of other corporations selected on the basis of certain factors.
We believe that  above-average  compensation  is necessary to attract and retain
the high caliber executives necessary to make our business successful.

         Base Salary. The committee annually reviews the salaries of executives.
In setting base salary levels,  it considers  competitive  market conditions for
executive compensation, company performance and individual performance.

         The  measures of  individual  performance  considered  in setting  1999
salaries included a number of quantitative and qualitative factors:

o        historical  and recent  financial  performance in the officer's area of
         responsibility;
o        progress toward non-financial goals within this area of responsibility;
o        individual   performance;

                                       13
<PAGE>

o        experience and level of responsibility;  and
o        other contributions made to our success.

         The  committee  does not  assign  relative  weights  to these  specific
factors in  determining  base salary levels,  and the factors  actually used may
vary among individual officers. As is typical for most corporations,  payment of
a  base  salary  is not  conditioned  upon  the  achievement  of  any  specific,
pre-determined performance targets.

         Bonus.  Our cash bonus  program  seeks to motivate  executives  to work
effectively to achieve financial performance  objectives and to reward them when
those  objectives are met.  Executive  bonus payments are based upon our overall
profitability.

         Long-Term Incentive Compensation.  We believe that option grants:

o        align executives' interests with shareholders'  interests by creating a
         direct link between compensation and shareholder return;
o        give executives a significant, long-term interest in our success; and
o        help  retain key  executives  in a  competitive  market  for  executive
         talent.

         The 1998 Stock  Option Plan  authorizes  the  committee  to grant stock
options to  executives.  Option  grants are made from time to time to executives
whose  contributions  have or will have a  significant  impact on our  long-term
performance.  The  determination  of whether option grants are appropriate  each
year is based upon performance measures established for each individual. Options
are not  necessarily  granted to each  executive  during  each year.  Generally,
options granted to executive officers vest in annual  installments over a period
of three to four years and expire ten years from the date of grant.

         Benefits.  We believe that we must offer a competitive  benefit program
to attract and retain key executives. During 1999, we provided medical and other
benefits to our executive  officers  that are  generally  available to our other
employees.

         Compensation  of the  Chief  Executive  Officer.  The  chief  executive
officer's  compensation plan included the same elements and performance measures
as those of the other executive officers.  Mr. Edwards served as Chief Executive
Officer  from  January  1999 to August 1999.  The  committee  believes  that Mr.
Edwards' total compensation during 1999 reflected the contributions that he made
to our  performance.  Mr.  Edwards' annual salary for 1999 increased to $200,000
from  $150,000  in 1998,  and he was  awarded a bonus of  $62,500.  Mr.  Edwards
departed in August 1999. In October 1999, our President,  Mr. Baroco,  was named
Chief Executive Officer. Mr. Baroco received no additional  compensation for his
service as Chief  Executive  Officer.  Effective  in February  2000,  Mr.  Boggs
assumed the position of Chief Executive  Officer.  Mr. Boggs was awarded options
to purchase 382,000 shares for accepting employment with Towne Services, and his
base salary for 2000 will be  $400,000.  The  committee  believes the salary and
options  granted to Mr. Boggs are  appropriate  based on  compensation  given to
other executives hired under similar circumstances.

                                       Submitted by: G. Lynn Boggs
                                                     Frank W. Brown
                                                     J. Daniel Speight, Jr.
                                                     J. Stephen Turner
                                                     Bahram Yusefzadeh

                                       14

<PAGE>


Stock Performance Graph

         The chart below compares the cumulative total shareholder return on the
common stock with the  cumulative  total  return on the Nasdaq (U.S.  Companies)
Index and the Nasdaq Computer and Data Processing  Services Index for the period
commencing  July 31,  1998 (the first  date of trading of the common  stock as a
result of our initial public offering) and ending December 31, 1999, assuming an
investment of $100 and the reinvestment of any dividends. The base price for the
common  stock is the  initial  public  offering  price of $8.00 per  share.  The
comparisons  in the  graph  below  are based  upon  historical  data and are not
indicative of, nor intended to forecast, future performance of the common stock.

- --------------------------------------------------------------------------------
                                              7/31/98    12/31/98      12/31/99
                                              -------    --------      --------

Towne Services, Inc.                            100         88            50
Nasdaq (U.S.  Companies)                        100        118           219
Nasdaq (Computer & Data Processing Services)    100        132           271
- --------------------------------------------------------------------------------


                                       15

<PAGE>


                      BENEFICIAL OWNERSHIP OF CAPITAL STOCK

         The  following  table  provides  information,  as of  March  31,  2000,
concerning  the  beneficial  ownership  of common  stock by: (1) each  person or
entity known by us to beneficially  own more than 5% of the  outstanding  common
stock; (2) each director;  (3) each currently  employed named executive officer;
and (4) all directors and executive  officers as a group. The information in the
table is based on information  from the named persons  regarding their ownership
of common stock. Unless otherwise  indicated,  each of the shareholders has sole
voting and  investment  power with respect to the shares  shown as  beneficially
owned by them.

                                                    Amount and       Percent of
                                                    Nature of          Common
                                                    Beneficial          Stock
  Name and Address of Beneficial Owner              Ownership        Outstanding
  ------------------------------------              ---------        -----------

  G. Lynn Boggs (1)..............................   1,529,993           5.6%
  Henry M. Baroco (2)............................   1,761,133           6.2
  Cleve B. Shultz (3)............................     667,635           2.4
  James M. Roberts (4)...........................     100,000             *
  Frank W. Brown (5).............................     303,635           1.1
  John W. Collins (6)............................     525,693           1.9
  J.  Stanley Mackin (7).........................      53,070             *
  Richardson M. Roberts (8)......................      70,570             *
  Joe M. Rodgers (9).............................     274,718           1.0
  John D. Schneider, Jr. (10)....................      40,070             *
  J. Daniel Speight, Jr. (11)....................     289,770           1.1
  Glenn W. Sturm (12)............................     357,974           1.3
  J. Stephen Turner (13).........................     560,570           2.1
  Bahram Yusefzadeh (14).........................     115,570             *
  Thomas A. Bryan (15)...........................   1,363,168           5.0
  SAFECO Corporation (16)........................   1,890,000           6.9
  All directors and executive officers
   as a group (17) (13 persons)..................   6,650,401          22.4
- -------------------
     * Less than one percent.

(1)      Includes  currently  exercisable  options to purchase 203,993 shares of
         common stock.
(2)      Includes currently  exercisable options to purchase 1,255,923 shares of
         common stock.
(3)      Includes  currently  exercisable  options to purchase 415,923 shares of
         common stock.
(4)      Represents  currently  exercisable options to purchase 50,000 shares of
         common stock and 50,000  shares that Mr.  Roberts owns jointly with his
         wife.
(5)      Includes  (a)  150,000  shares of  common  stock  held by Brown,  Burke
         Capital Partners,  Inc., of which Mr. Brown is a principal,  (b) 25,047
         shares of common stock held by Capital Appreciation  Partners,  L.P. of
         which Mr.  Brown is the  managing  member of the general  partner,  (c)
         24,263 shares that Mr. Brown owns jointly with his wife and (d) options
         to  purchase  3,070  shares  of  common  stock.   Mr.  Brown  disclaims
         beneficial ownership of the shares held by each of Brown, Burke Capital
         Partners and Capital Appreciation  Partners,  L.P. except to the extent
         of his pecuniary interest in the shares.
(6)      Includes  50,000  shares of common stock held by The  InterCept  Group,
         Inc., of which Mr. Collins is Chief Executive Officer,  Chairman of the
         Board and a significant shareholder,  and currently exercisable options
         to purchase  143,993  shares of common stock held by Mr.  Collins.  Mr.
         Collins  disclaims  beneficial  ownership  of the  shares  held  by The
         InterCept Group, Inc.
(7)      Represents  currently  exercisable options to purchase 53,070 shares of
         common stock.


                                       16
<PAGE>

(8)      Includes  currently  exercisable  options to purchase  30,570 shares of
         common stock.
(9)      Includes (a) currently exercisable options to purchase 53,070 shares of
         common  stock,  (b)  200,000  shares of common  stock  held by  Rodgers
         Capital  Group,  L.P.,  of which  Mr.  Rodgers  is a  partner,  and (c)
         warrants  to  purchase  21,648  shares of  common  stock.  Mr.  Rodgers
         disclaims  beneficial  ownership of the shares held by Rodgers  Capital
         Group except to the extent of his pecuniary interest in the shares.
(10)     Includes  currently  exercisable  options to purchase  37,500 shares of
         common stock.
(11)     Includes  231,700  shares  of  common  stock  held  by  FLAG  Financial
         Corporation, of which Mr. Speight is Chief Executive Officer, President
         and a director,  and currently  exercisable  options to purchase 58,070
         shares of common stock. Mr. Speight disclaims  beneficial  ownership of
         the shares held by FLAG Financial  Corporation  except to the extent of
         his pecuniary interest in the shares.
(12)     Includes  currently  exercisable  options to purchase  3,070  shares of
         common stock.
(13)     Includes  currently  exercisable  options to purchase  55,570 shares of
         common stock.
(14)     Includes  (a) 50,000  shares  owned by the  Yusefzadeh  Family  Limited
         Partnership, of which Mr. Yusefzadeh is the general partner, (b) 38,400
         shares  owned  by  Mr.   Yusefzadeh's   children,   and  (c)  currently
         exercisable  options to purchase  13,070  shares of common  stock.  Mr.
         Yusefzadeh  disclaims  beneficial  ownership  of the  shares  held  his
         children and the Yusefzadeh Family Partnership, except to the extent of
         his pecuniary interest in the shares.
(15)     Includes  24,000  shares  owned  by  Mr.  Bryan's  minor  children  and
         currently  exercisable  options to  purchase  133,168  shares of common
         stock.  Mr.  Bryan is a  co-founder  of Towne  Services and served as a
         director from 1995 to 1998. Mr. Bryan disclaims beneficial ownership of
         the shares held by his children.
(16)     As reported by SAFECO  Corporation in a Statement on Schedule 13G filed
         with the SEC as of February 10, 2000. In its Statement on Schedule 13G,
         SAFECO  Corporation (a) reported that it is a parent holding company in
         accordance  with Rule  13d-1(b)(ii)(G)  to a  subsidiary,  SAFECO Asset
         Management  Company,  which serves as an investment  advisor to several
         registered investment companies and (b) disclaimed beneficial ownership
         of certain of the shares.  SAFECO Asset Management Company also filed a
         joint  Statement on Schedule 13G with one of the investment  companies,
         SAFECO  Common Stock  Trust,  to which it provides  investment  advisor
         services. The aggregate holdings of all these entities are reflected in
         SAFECO Corporation's  filing.  SAFECO  Corporation's  address is SAFECO
         Plaza, Seattle, WA 98185.
(17)     Includes  (a)  1,151,957  shares held by entities  affiliated  with our
         executive  officers  and  directors,  (b) 62,400  shares held by family
         members of our executive officers and directors, (c) 74,263 shares held
         jointly by our  directors and their  spouses,  (d) warrants to purchase
         21,648 shares of common stock, and (e) currently exercisable options to
         purchase  2,376,892 shares of common stock. Our executive  officers and
         directors disclaim beneficial ownership as to an aggregate of 1,684,614
         of these shares.


                                       17
<PAGE>


                                 PROPOSAL NO. 2
                        APPROVAL OF AMENDED AND RESTATED
                           DIRECTOR STOCK OPTION PLAN

- --------------------------------------------------------------------------------

         On April 15, 1999,  the Board of  Directors  approved the adoption of a
Director  Stock Option Plan and on May 21, 1999, our  shareholders  approved the
Director Stock Option Plan. On March 22, 2000,  the Board of Directors  approved
the Amended and  Restated  Director  Stock Option Plan that,  if adopted,  would
revise  the  method  of  calculating  the  annual  option  grants to be given to
non-employee directors. This plan provides for non-qualified stock options to be
granted to directors of Towne and its subsidiaries.

         The Director Stock Option Plan currently provides for:

o        an initial grant on November 15, 1999 to each non-employee  director of
         options to acquire 570 shares of common stock;
o        a grant to each  non-employee  director  who is elected to the Board of
         Directors  for the first time after May 21,  1999 of options to acquire
         30,000 shares of common stock; and
o        an annual grant to each  non-employee  director of options to acquire a
         number of shares of common  stock on January 1 of each  calendar  year,
         the value of which,  determined  in  accordance  with the plan,  equals
         $15,000 in 2000 and $25,000 starting in 2001.

         The Amended and Restated  Director  Stock Option Plan would provide for
automatic option grants to non-employee  directors in the following  amounts (in
addition to 570 options that already have been granted) on the occurrence of the
following events:

o        30,000  options on the date of initial  election as a director of Towne
         Services or a subsidiary;
o        10,000 options on January 1 of each calendar year for service as a non-
         employee director during that year; and
o        5,000  options on January 1 of each  calendar  year for service on each
         committee of the Board of  Directors  on which the director  will serve
         during that year.

         The  proposed  changes  to  the  annual  option  grant  provisions  are
necessary to simplify the  administration  of the plan.  Originally,  the annual
grant  formulas  were designed to comply with  regulations  relating to director
stock option plans that were  proposed and pending  approval by the SEC when the
plan was adopted. These regulations were never formally finalized or adopted and
have since been  abandoned  by the SEC. The  formulas  used to determine  annual
grants are complex and divert valuable financial and administrative resources to
implement properly.  Given that the SEC will not require these complex formulas,
the Board of Directors  resolved to adopt a simpler,  more predictable method of
determining the number of options to be granted to directors  annually for their
service.

         The Board of Directors believes that the adoption of this amendment and
restatement  of the plan will  simplify  the  administration  of the  plan.  The
principal  provisions of the plan,  as proposed to be amended and restated,  are
summarized  below. This summary is not complete and is qualified in its entirety
by reference to the plan, a copy of which is attached to this proxy statement as
Appendix A.

                                       18
<PAGE>


Description of the Amended and Restated Director Stock Option Plan

         The Amended and Restated  Director  Stock Option Plan  provides for the
grant of "non-qualified stock options," or stock options which are not incentive
stock  options as  defined  in Section  422 of the  Internal  Revenue  Code,  to
non-employee  directors of Towne Services and its  subsidiaries.  Towne Services
currently has ten non-employee directors.

         Under the plan,  options may be issued for a maximum of 300,000  shares
of common  stock.  The number of shares  available  for issuance  will  increase
automatically  on  January 1 of each year by the  lesser of 50,000  shares or an
amount equal to 1% of the total number of shares of common stock  outstanding on
the last trading day before  January 1, but not above  500,000  shares in total.
The plan  provides  for  adjustment  of the number of shares (a)  available  for
granting  of  options  in the  future  and (b) to be issued on the  exercise  of
outstanding  options,  in the  event  of stock  splits  or  dividends,  business
combinations  or other similar events  affecting our common stock.  The Board of
Directors  administers the plan with certain limitations.  As of March 31, 2000,
there were 6,270 options outstanding under the Director Stock Option Plan.

         The plan provides for options to be granted to  non-employee  directors
automatically  in the following  amounts (in addition to 570 options  granted on
November 15, 1999):

o        30,000 on the date of initial  election as a director of Towne Services
         or a subsidiary;
o        10,000 on January 1 of each calendar year for service as a non-employee
         director during that year; and
o        5,000  options on January 1 of each  calendar  year for service on each
         committee of the Board of  Directors  on which the director  will serve
         during that year.


         We have not yet approved the 2000 annual option grants permitted by the
Director  Stock Option Plan. If the Amended and Restated  Director  Stock Option
Plan is  approved  by our  shareholders,  we intend to approve  the 2000  annual
option grants as permitted by the amended and restated  version.  If the Amended
and Restated  Director  Stock Option Plan is not  approved,  we will approve the
2000 annual option grants in accordance with the currently existing formula.

         The  following  table  reflects  the options we expect to grant in 2000
under the Amended and Restated  Director Stock Option Plan to our  non-executive
directors as a group.  No  executive  officers or other  employees  will receive
options under this plan.

                                NEW PLAN BENEFITS
                 Amended and Restated Director Stock Option Plan

                                                                 Securities
                                                                 Underlying
  Name and Position                                               Options
 ------------------                                               -------
  Non-Executive Director Group.............................        155,000


                                       19

<PAGE>


         Because  the option  exercise  price is fixed at the time the option is
granted  at the fair  market  value on the  date of grant as  determined  by the
closing sales price of Towne  Services'  shares on the business day  immediately
preceding the grant date, the dollar value of the grants to the directors is not
now  determinable.  On the date of grant,  each option will be  exercisable,  in
whole or in part,  as to the  total  number  of  shares  granted,  but the stock
acquired  pursuant to any  exercise  may not be disposed of before the six month
anniversary  of the date of grant.  The options will expire five years after the
date of grant,  unless cancelled sooner as a result of termination of service or
death,  or unless the option is fully  exercised  prior to the end of the option
period.  The unexercised  portion of an option  automatically  terminates and is
forfeited upon the earlier of:

o        180 days after the optionee's position as a director terminates,  other
         than because of death or disability;
o        one year after the death of the optionee;
o        one year after  termination  of the  optionee's  position as a director
         because of mental or physical disability; or
o        five years after the date of the grant.

The  exercise  price of the  options to purchase  shares of common  stock can be
paid:

         o        in cash,
         o        in securities of Towne Services owned by the optionee, subject
                  to certain limitations, or
         o        without  exchanging funds, by the optionee  receiving a number
                  of shares  purchased  under the option less a number of shares
                  equal to the exercise price.

         Under the plan,  upon a  declaration  of a stock  dividend  or  certain
reclassifications,  a  proportional  adjustment  will be made to the  number  of
shares subject to options  outstanding,  reserved under the plan, and granted as
subsequent options.

         All options  granted will be evidenced by an option  agreement  between
Towne Services and the optionee.  Other than these automatic  grants of options,
no other options will be granted under the plan to directors of Towne  Services.
However, the Board of Directors, as administrator of the plan, may grant options
under the plan to  directors  of  subsidiaries  who are not  directors  of Towne
Services.

         If a reorganization occurs and Towne Services is not the survivor,  but
the survivor  elects to assume an option,  each optionee is entitled to receive,
upon  exercise,  the number of shares and any other  property the optionee would
have received in the  reorganization if he had exercised  immediately before the
reorganization.

         The board of directors can amend the plan to comply with changes in the
Internal Revenue Code or ERISA at any time. For any other purpose,  the board of
directors can only amend the plan once every six months.

Federal Income Tax Consequences of Non-Qualified Options

         Generally,  an  optionee  will  not be  subject  to  tax at the  time a
non-qualified  option is granted.  An  optionee  who  exercises a  non-qualified
option will include in income as of the date of exercise the amount by which the
fair market  value of the common  stock as of the date of  exercise  exceeds the
amount paid to exercise the option. The optionee's federal income tax cost basis
for the  common  stock will be the  amount  paid for the  common  stock plus the
income recognized.  If the optionees use common stock in full or partial payment
of the exercise price of a  nonqualified  option,  then the exchange  should not
affect the federal  income tax  treatment of the  exercise.  The net  additional
shares


                                       20
<PAGE>

of common stock  received on such  exercise by the optionee  will have a federal
income tax costs basis equal to the ordinary  income  recognized  as a result of
the option  exercise  (plus the amount of any cash used in the option  exercise)
and a  holding  period  commencing  upon the date  such  income  is  recognized.
Subsequent sales of the common stock will result in a capital gain or loss equal
to the difference  between the optionee's  federal income tax cost basis for the
common stock and the sale price.

         We will be entitled to a federal  income tax  deduction  as of the date
the  optionee  recognized  ordinary  income  in the  amount of  ordinary  income
recognized by the optionee.  In addition,  we may be required to withhold income
tax and  employment  tax with respect to the ordinary  income  recognized by the
optionee at the time of exercise.

         THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE PROPOSAL TO
           ADOPT THEAMENDED AND RESTATED DIRECTOR STOCK OPTION PLAN.

                                       21
<PAGE>


                                 PROPOSAL NO. 3
- --------------------------------------------------------------------------------
          RATIFICATION OF APPOINTMENT OF INDEPENDENT PUBLIC ACCOUNTANTS

         Our audit  committee  has  recommended,  and the Board of Directors has
approved,  the  appointment  of Arthur  Andersen LLP as our  independent  public
accountants  subject to your  approval.  Arthur  Andersen  LLP has served as our
independent  public  accountants since 1997.  Representatives of Arthur Andersen
LLP will attend the annual meeting to answer  appropriate  questions.  They also
may make a statement.

       THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE RATIFICATION OF
                ARTHUR ANDERSEN LLP AS OUR INDEPENDENT AUDITORS.



                                       22
<PAGE>


                       SUBMISSION OF SHAREHOLDER PROPOSALS

         If you want us to  consider  including  a  proposal  in our 2001  proxy
statement,  you must  deliver  it to our  Secretary  at our  principal  place of
business in  Suwanee,  Georgia no later than  December  21,  2000.  You may also
submit the names of  individuals  who you wish to be  considered by the board of
directors as nominees for directors. Additionally, the advance notice provisions
of our bylaws  require that any  shareholder  proposal to be presented  from the
floor at the next annual meeting must be received  between February 21, 2001 and
March 23, 2001.

                             ADDITIONAL INFORMATION

         We have  included  a copy of our 1999  Annual  Report on Form 10-K with
this proxy  statement.  We will provide to you,  without charge,  by first class
mail or other  equally  prompt  means within one business day of receipt of your
written or oral  request,  a copy of any and all of the  exhibits  to the Annual
Report on Form 10-K upon your  request.  Please  direct your request to Cleve B.
Shultz,  Secretary,  Towne Services,  Inc.,  3950 Johns Creek Court,  Suite 100,
Suwanee, Georgia 30024; (678) 475-5200.

         We  are  subject  to the  information  requirements  of the  Securities
Exchange Act of 1934,  which means that we are required to file  reports,  proxy
statements and other  information at the Public Reference  Section of the SEC at
Room 1024, 450 Fifth Street,  N.W.,  Washington,  D.C.  20549,  and at the SEC's
regional  offices at  Citicorp  Center,  500 West  Madison  Street,  Suite 1400,
Chicago, Illinois 60661 and 7 World Trade Center, Suite 1300, New York, New York
10048.  You may also obtain copies of the reports,  proxy  statements  and other
information  from the  Public  Reference  Section of the SEC,  Washington,  D.C.
20549,  at  prescribed  rates.  The SEC  maintains a website on the  Internet at
http://www.sec.gov that contains reports, proxy and information statements,  and
registration  statements and other information  regarding  registrants that file
electronically with the SEC through the EDGAR system. Our common stock is traded
on the Nasdaq National Market (Symbol:  TWNE), and reports, proxy statements and
other information may also can be inspected at the offices of Nasdaq Operations,
1735 K Street, N.W., Washington, D.C. 20006.

                                  OTHER MATTERS

         The  Board  of  Directors  does  not know of any  other  matters  to be
presented for action by the shareholders at the annual meeting. If, however, any
other matters not now known are properly brought before the annual meeting,  the
persons  named in the  proxy  card  will vote  such  proxy on those  matters  as
determined by a majority of the Board of Directors.

                                       By Order of the Board of Directors

                                       /s/   G. Lynn Boggs

                                       G. Lynn Boggs
                                       Chief Executive Officer

Suwanee, Georgia
Dated:  April 26, 2000


<PAGE>
                                                                     APPENDIX A




                              AMENDED AND RESTATED

                           DIRECTOR STOCK OPTION PLAN
                                       OF

                              TOWNE SERVICES, INC.

                             ADOPTED: April 15, 1999

                             AMENDED: March 22, 2000


<PAGE>





                                TABLE OF CONTENTS

                                                                        Page
                                                                        ----

Purpose...................................................................1
Definitions...............................................................1
Total Aggregate Shares....................................................2
Rule 16b-3 Plan and Shareholder Approval..................................2
Type of Options...........................................................3
Grants of Options.........................................................3
Exercise Price, Vesting Schedule and Term of Option.......................3
Exercise of Option........................................................4
Termination of Option Period..............................................4
Assignability of Options..................................................5
Adjustments...............................................................5
Purchase for Investment...................................................6
Amendments, Modifications, Suspension or Discontinuance of this Plan......6
Governmental Regulation...................................................6
Miscellaneous.............................................................6
Effective Date and Termination Date.......................................6



<PAGE>



                              AMENDED AND RESTATED

                           DIRECTOR STOCK OPTION PLAN
                                       OF
                              TOWNE SERVICES, INC.

         1.  Purpose.  The Amended and  Restated  Director  Stock Option Plan of
TOWNE SERVICES,  INC. (the "Company") is intended as an incentive to retain,  as
directors of the Company and its Subsidiaries,  persons of training,  experience
and ability,  to encourage  the sense of  proprietorship  of such persons and to
stimulate the active  interest of such persons in the  development and financial
success of the Company.

         2.  Definitions.  As used herein,  the  following  terms shall have the
meanings indicated:

               (a) "Board" shall mean the Board of Directors of the Company.

               (b)  "Code"  shall mean the  Internal  Revenue  Code of 1986,  as
amended.

               (c) "Common  Stock"  shall mean the Common  Stock of the Company,
without par value per share.

               (d)  "Date of  Grant"  shall  mean the date on which an Option is
granted to an Eligible Person pursuant to Section 6(c) hereof.

               (e)  "Director"  shall mean a member of the Board or of the board
of directors of a Subsidiary of the Company.

               (f) "Eligible  Person(s)" shall mean those persons who are, as of
a specified date, non-employee Directors.

               (g) "ERISA" shall mean the Employee  Retirement  Income  Security
Act, as amended.

               (h)  "Exchange  Act" shall mean the  Securities  Exchange  Act of
1934, as amended.

               (i) "Fair Market Value" of a Share on any date of reference shall
be the Closing Price on the business day preceding  such date. For this purpose,
the  "Closing  Price" of the  Shares on any  business  day shall be:  (i) if the
Shares  are  listed or  admitted  for  trading  on any  United  States  national
securities exchange, the last reported sale price of Shares on such exchange, as
reported in any newspaper of general  circulation;  (ii) if Shares are quoted on
NASDAQ,  or any similar  system of  automated  dissemination  of  quotations  of
securities  prices in common use,  the  average of the closing  high bid and low
asked quotations for such day of Shares on such system;  (iii) if neither clause
(i) nor (ii) is applicable, the average of the high bid and low asked quotations
for Shares as reported by the  National  Quotation  Bureau,  Incorporated  if at
least two  securities  dealers have inserted both bid and asked  quotations  for
Shares on at least five of the ten preceding days; or (iv) in lieu of the above,
if actual transactions in the Shares are reported on a consolidated  transaction
reporting  system,  the last sale  price of the  Shares for such day and on such
system.

<PAGE>


               (j) "Initial Grant Date" shall mean the date upon which the first
grant  under  this  Plan  is  approved  by the  Board  or the  date  upon  which
shareholder approval of this Plan occurs, whichever is sooner.

               (k) "Nonqualified Stock Option" shall mean a stock option that is
not an incentive stock option, as defined in Section 422 of the Code.

               (l) "Option" shall mean any option granted under this Plan.

               (m) "Option Agreement" shall mean an option agreement between the
Company and an Optionee.

               (n)  "Optionee"  shall mean a person to whom an Option is granted
under this Plan or any person who  succeeds to the rights of such  person  under
this Plan by reason of the death or disability of such person.

               (o) "Original Plan" shall mean the Plan, in its form prior to the
March 2000 amendment and restatement relating to the annual Option grants.

               (p) "Plan" shall mean this Amended and  Restated  Director  Stock
Option Plan of Towne Services, Inc.

               (q) "Share(s)" shall mean a share or shares of the Common Stock.

               (r)  "Subsidiary"  shall  mean any  corporation  (other  than the
Company) in any unbroken chain of corporations beginning with the Company if, at
the time of the granting of the Option,  each of the corporations other than the
last  corporation in the unbroken chain owns stock possessing 50% or more of the
total  combined  voting  power  of all  classes  of  stock  in one of the  other
corporations in such chains.

         3. Total  Aggregate  Shares.  Subject to the  adjustments  set forth in
Section 11 hereof,  a total of 300,000  Shares shall be subject to the Plan. The
number of Shares  available  for  issuance  under this Plan shall  automatically
increase on the first day of each calendar year beginning January 1, 2001, by an
amount  equal to the lesser of 50,000  shares or one  percent  (1%) of the total
number of shares of Common  Stock  outstanding  on the trading  day  immediately
preceding  January 1, but not above 500,000 Shares in total.  The Shares subject
to the Plan  shall  consist  of  unissued  Shares or  previously  issued  Shares
reacquired and held by the Company, or any Subsidiary, and such number of Shares
shall be and hereby is reserved  for sale for such  purpose.  Any of such Shares
that may remain  unsold and that are not subject to  outstanding  Options at the
termination  of the Plan shall cease to be reserved for the purpose of the Plan,
but until  termination  of the Plan,  the Company  shall at all times  reserve a
sufficient  number of Shares to meet the  requirements  of the Plan.  Should any
Option  expire  or be  canceled  prior  to its  exercise  in  full,  the  Shares
theretofore  subject to such Option may again be the subject of any Option under
the Plan.

         4. Rule 16b-3 Plan and  Shareholder  Approval.  The Company intends for
this Plan to comply  with the  requirements  of Rule  16b-3  promulgated  by the
Securities and Exchange  Commission  pursuant to the Exchange Act.  Accordingly,
the Original Plan was submitted to and approved by the shareholders in May 1999.
This Plan will be subject to approval by  shareholders  of the Company  owning a
majority  of the  issued  and  outstanding  shares of Common  Stock  present  or
represented  and


                                      A-2
<PAGE>

entitled to vote at a meeting duly held in accordance  with  applicable  law. If
the  shareholders  do not approve this Plan,  the Original Plan will continue to
operate as previously approved.

         5. Type of Options. An Option granted hereunder shall be a Nonqualified
Stock Option.

         6. Grants of Options.

               (a)  Options  shall be granted  only to  Eligible  Persons.  Each
Option shall be evidenced by an Option Agreement, which shall contain terms that
are not inconsistent with this Plan or applicable laws.

               (b) The Options  granted to Directors under this Plan shall be in
addition to regular  director's  fees, if any, or other  benefits,  if any, with
respect to the Director's position with the Company or its Subsidiaries. Neither
the Plan nor any Options granted under the Plan shall confer upon any person any
right to continue to serve as a Director.

               (c) Options shall automatically be granted as follows:

                   (i) on the later of  November  15, 1999 or the date this Plan
               is approved by the  shareholders  of the Company,  each  Eligible
               Person shall be granted an Option to acquire 570 shares of Common
               Stock;

                   (ii) each Eligible  Person who becomes an Eligible  Person by
               reason of being  elected as a Director of the  Company  after the
               Initial   Grant  Date  of  the   adoption   of  this  Plan  shall
               automatically  be  granted  on the  date  of  his or her  initial
               election an Option to acquire  30,000  shares of Common Stock for
               his or her service as a Director of the Company;

                   (iii) on January 1 of each calendar year beginning January 1,
               2000,  each  Eligible  Person shall  automatically  be granted an
               Option to acquire  10,000  shares of Common  Stock for his or her
               service as a Director for such year; and

                   (iv) on January 1 of each calendar year beginning  January 1,
               2000,  each  Eligible  Person shall  automatically  be granted an
               Option for 5,000 shares of Common Stock for his or her service on
               each  committee of the Board of Directors on which such  Eligible
               Person will serve for such year.

               (d) Except for the  automatic  grants of  Options  under  Section
6(c), no Options shall  otherwise be granted  hereunder to members of the Board,
and the Board shall not have any discretion with respect to the grant of Options
to members of the Board within the meaning of Rule 16b-3  promulgated  under the
Exchange  Act,  or any  successor  rule to members of the Board.  The Board may,
however,  grant Options to Directors of Subsidiaries  who are not also Directors
of the Board.

         7. Exercise Price, Vesting Schedule and Term of Option.

               (a) The  exercise  price of each  Share  placed  under an  Option
pursuant to this Plan shall be the Fair  Market  Value of such Share on the Date
of Grant.


                                      A-3
<PAGE>

               (b) Each grant shall vest immediately on the Date of Grant.

               (c) Each Option granted under this Plan shall have a term of five
years from the Date of Grant of such Option.

         8. Exercise of Option.

               (a) After the  six-month  anniversary  of the Date of Grant of an
Option,  such Option may be  exercised  at any time and from time to time during
the term of such Option, in whole or in part.

               (b) Options may be exercised: (i) during the Optionee's lifetime,
solely by the Optionee;  (ii) if an Option has been assigned pursuant to Section
10 hereof,  by the successor  Optionee;  or (iii) after Optionee's death, by the
personal  representative  of the  Optionee's  estate or the  person  or  persons
entitled thereto under his will or under the laws of descent and distribution.

               (c) An Option shall be deemed exercised when: (i) the Company has
received written notice of such exercise  delivered to the Company in accordance
with the notice provisions of the applicable Option Agreement; (ii) full payment
of the  aggregate  exercise  price of the  Shares  as to  which  the  Option  is
exercised  has been  tendered to the Company;  and (iii)  arrangements  that are
satisfactory  to the  Board  in its  sole  discretion  have  been  made  for the
Optionee's  payment  to the  Company of the  amount,  if any,  that the  Company
determines to be necessary  for the Company to withhold in  accordance  with the
applicable federal or state income tax withholding requirements.

               (d) The exercise price of any Shares  purchased shall be paid, at
the option of the Optionee and upon delivery of  documentation  satisfactory  to
the Company: (i) solely in cash by certified check, cashier's check, money order
or personal  check (if  approved by the  Board);  (ii) in Common  Stock or other
securities of the Company of any series  theretofore owned by such Optionee;  or
(iii) without the exchange of any funds, by the Optionee electing to receive the
full number of Shares  purchasable  under the Option then being  exercised  less
that number of Shares  that have a value  (i.e.,  the Fair  Market  Value of the
Shares less the Exercise  Price with respect to such Shares)  being equal to the
Exercise Price (or by a combination of the above);  provided,  however, that, in
the case of the preceding clause (ii), if the Optionee acquired such stock to be
surrendered  directly or indirectly  from the Company,  he shall have owned such
stock for six months prior to using such stock to exercise an Option;  provided,
further, however, that such exercise transaction shall not result in a violation
of Section 16 of the Exchange Act. For purposes of  determining  the amount,  if
any, of the exercise  price  satisfied by payment in Common  Stock,  such Common
Stock  shall be valued at its Fair  Market  Value on the date of  exercise.  Any
Common Stock or other securities of the Company delivered in satisfaction of all
or a portion of the exercise price shall be appropriately  endorsed for transfer
and assignment to the Company.

               (e) The  Optionee  shall  not be,  nor have any of the  rights or
privileges  of,  a  shareholder  of the  Company  with  respect  to  any  Shares
purchasable  upon  the  exercise  of any  part of an  Option  unless  and  until
certificates  representing  such Shares shall have been issued by the Company to
the Optionee.

         9. Termination of Option Period.  The unexercised  portion of an Option
shall automatically and without notice terminate and become null and void and be
forfeited upon the earliest to occur of the following:


                                      A-4
<PAGE>


                   (i) if the  Optionee's  position  as a  Director  terminates,
               other than by reason of such Optionee's death or disability,  180
               days after the date that the  Optionee's  position  as a Director
               terminates;

                   (ii) one year after the death of Optionee;

                   (iii)  one  year  after  the  date on  which  the  Optionee's
               position  as  Director  is  terminated  by  reason of a mental or
               physical  disability  determined by a medical doctor satisfactory
               to the Company; or

                   (iv) five years after the Date of Grant of such Option.

         10.  Assignability  of  Options.  No  Option  shall  be  assignable  or
otherwise transferable,  except to members of the Optionee's immediate family or
by  will,  or the laws of  descent  and  distribution,  and no  Option  shall be
transferrable by an Optionee in violation of Section 16 of the Exchange Act.

11.      Adjustments.

               (a) If at any time there  shall be an increase or decrease in the
number of issued and  outstanding  Shares,  through the  declaration  of a stock
dividend or through any recapitalization resulting in a stock split, combination
or exchange of Shares, then appropriate proportional adjustment shall be made in
the number of Shares  (and,  with  respect to Options,  the  exercise  price per
Share):  (i) subject to outstanding  Options;  (ii) reserved under the Plan; and
(iii) granted as subsequent Options.

               (b)  In  the   event  of  a   merger,   consolidation   or  other
reorganization  of the  Company  under the terms of which the Company is not the
surviving corporation, but the surviving corporation elects to assume an Option,
each  Optionee  shall be entitled to receive,  upon the exercise of such Option,
with respect to each Share:  (i) the number of shares of stock of the  surviving
corporation (or equity interest in any other entity);  and (ii) any other notes,
evidences  of  indebtedness  or other  property,  that the  Optionee  would have
received in connection with such merger,  consolidation or other  reorganization
had he  exercised  the Option with respect to such Shares  immediately  prior to
such merger, consolidation or other reorganization.

               (c) Except as otherwise  expressly  provided herein, the issuance
by the  Company  of  shares  of its  capital  stock of any  class or  securities
convertible into shares of capital stock of any class, either in connection with
direct sale or upon the exercise of rights or warrants to subscribe therefor, or
upon  conversion of shares or obligations of the Company  convertible  into such
shares or other securities, shall not affect and no adjustment by reason thereof
shall be made with  respect to, the number of or  exercise  price of Shares then
subject to outstanding Options granted under the Plan.

               (d)  Without  limiting  the  generality  of  the  foregoing,  the
existence of outstanding  Options granted under the Plan shall not affect in any
manner the right or power of the Company to make,  authorize or consummate:  (i)
any or all adjustments,  recapitalizations,  reorganizations or other changes in
the  Company's   capital   structure  or  its  business;   (ii)  any  merger  or
consolidation  of the  Company;  (iii)  any  issuance  by the  Company  of  debt
securities  or  preferred  stock that  would  rank  above the Shares  subject to
outstanding Options; (iv) the dissolution or liquidation of the Company; (v) any
sale, transfer or assignment of all or any part of the assets or business of the
Company;  or (vi) any other  corporate act or  proceeding,  whether of a similar
character or otherwise.


                                       A-5
<PAGE>

         12. Purchase for Investment.  As a condition of any issuance of a stock
certificate for Shares, the Board may obtain such agreements or undertakings, if
any,  as it may deem  necessary  or  advisable  to  assure  compliance  with any
provision of this Plan or any law or regulation,  including, but not limited to,
the following:

               (a) a representation and warranty by the Optionee to the Company,
at the time his  Option is  exercised,  that he is  acquiring  the  Shares to be
issued to him for  investment  and not with a view to, or for sale in connection
with, the distribution of any such Shares; and

               (b) a  representation,  warranty or  agreement to be bound by any
legends  that are,  in the opinion of the Board,  necessary  or  appropriate  to
comply  with the  provisions  of any  securities  law  deemed by the Board to be
applicable to the issuance of the Shares and are endorsed upon the  certificates
representing the Shares.

         13.  Amendments,  Modifications,  Suspension or  Discontinuance of this
Plan. For the purpose of complying with changes in the Code or ERISA,  the Board
may amend, modify, suspend or terminate the Plan at any time. For the purpose of
meeting  or  addressing  any other  changes in legal  requirements  or any other
purpose,  the Board may amend,  modify,  suspend or terminate the Plan only once
every six months.

         14. Governmental Regulation.  This Plan and the granting of Options and
the exercise of Options hereunder, and the obligation of the Company to sell and
deliver  shares under such  Options,  shall be subject to all  applicable  laws,
rules,  and  regulations and to such approvals by any  governmental  agencies or
national securities exchanges as may be required.

         15. Miscellaneous.

               (a) If any provision of this Plan is held invalid for any reason,
such holding shall not affect the remaining  provisions hereof, but instead this
Plan  shall be  construed  and  enforced  as if such  provision  had never  been
included in this Plan.

               (b) This  Plan  shall  be  governed  by the laws of the  State of
Georgia.

               (c) Headings  contained in this Plan are for convenience only and
shall in no manner be construed as part of this Plan.

               (d) Any  reference to the  masculine,  feminine or neuter  gender
shall be a reference to such other gender as is appropriate.

         16.  Effective  Date and  Termination  Date The  effective  date of the
Original  Plan was April 15,  1999,  the date on which  the  Board  adopted  the
Original  Plan.  The Original  Plan was approved by the holders of a majority of
the common  stock,  without  series  designation,  at a duly held meeting of the
shareholders  of the  Company on May 21,  1999,  at which a quorum  was  present
representing a majority of all outstanding  voting common stock,  without series
designation.  This Plan,  which  revises  the level of annual  Option  grants to
Eligible  Persons,  will be effective  as of March 22, 2000,  the date the Board
approved this Plan,  but is subject to the approval of the holders of a majority
of the common stock, without series designation,  present either in person or by
proxy and  entitled to vote at a duly held  meeting of the  shareholders  of the
Company at which a quorum is present

                                      A-6
<PAGE>

representing a majority of all outstanding  voting common stock,  without series
designation.  In the event that such shareholder  approval is not obtained,  all
amendments represented by this Plan shall be null and void and the Original Plan
shall continue to operate. This Plan shall terminate on the tenth anniversary of
the effective date of the Original Plan.


                                      A-7
<PAGE>



                            PROXY FOR ANNUAL MEETING
                               OF SHAREHOLDERS OF
                              TOWNE SERVICES, INC.
                           TO BE HELD ON MAY 23, 2000

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

         The undersigned hereby constitutes and appoints G. Lynn Boggs and Henry
M.  Baroco and each or either of them as true and lawful  agents and  proxies of
the undersigned  with full power of substitution in each, to represent and vote,
as indicated  below,  all of the shares of common stock of Towne Services,  Inc.
("Towne  Services") that the undersigned would be entitled to vote at the Annual
Meeting of  Shareholders  of Towne  Services  to be held on May 23,  2000 at the
Hilton Garden Inn, 11695 Medlock Bridge Road, Duluth, Georgia 30097 at 9:00 a.m.
local time, and at any adjournment  thereof,  upon the matters  described in the
accompanying  Notice of Annual Meeting of  Shareholders  and Proxy Statement for
the Annual Meeting of Shareholders,  receipt of which is acknowledged,  and upon
any other business that may properly come before the meeting or any adjournment.
Said  proxies are  directed to vote on the  matters  described  in the Notice of
Annual  Meeting of  Shareholders  and Proxy  Statement for the Annual Meeting of
Shareholders  as follows,  and  otherwise  in their  discretion  upon such other
business as may properly come before the meeting or any adjournment thereof.

         The Board of Directors recommends a vote FOR all proposals. This proxy,
when  properly  executed,  will be voted in the  manner  directed  herein by the
undersigned  shareholder.  If no direction is made, this proxy will be voted for
all proposals.

1.       ELECTION OF DIRECTORS:

                  HENRY M.  BAROCO          GLENN W.  STURM
                  JOE M.  RODGERS           J.  STEPHEN TURNER
                  RICHARDSON M.  ROBERTS

                  |_|  FOR all nominees          |_| WITHHOLD AUTHORITY to
                       listed (except as             vote for all nominees
                       marked to the contrary)

(INSTRUCTION: To withhold authority to vote for any individual nominee(s), write
that nominee's name(s) in the space provided below.)

2.       PROPOSAL to approve the Amended and Restated Director Stock Option Plan
         of Towne  Services  to revise  the  provisions  relating  to the annual
         option grants to non-employee directors.

            |_| FOR              |_|      AGAINST           |_|     ABSTAIN

3.       PROPOSAL  to  ratify  the   appointment  of  Arthur   Andersen  LLP  as
         independent  public  accountants  of Towne Services for the year ending
         December 31, 2000.

            |_| FOR              |_|      AGAINST           |_|     ABSTAIN


<PAGE>



4.       IN THEIR  DISCRETION,  G. Lynn  Boggs and Henry M.  Baroco may act upon
         such other  business  as may  properly  come  before the meeting or any
         adjournment thereof.




                              Dated:     ________________________________,  2000

                                  ______________________________________________
                                        Signature of Shareholder(s)

                                  ______________________________________________
                                        Signature of Shareholder(s)

                                        Please  sign  exactly  as name or  names
                                        appear on your stock certificate.  Where
                                        more  than one owner is shown on a stock
                                        certificate,  each  owner  should  sign.
                                        Persons   signing  in  a  fiduciary   or
                                        representative  capacity  must give full
                                        title. If a corporation,  please sign in
                                        full   corporate   name  by   authorized
                                        officer.  If a partnership,  please sign
                                        in   partnership   name  by   authorized
                                        person.

         PLEASE COMPLETE,  SIGN, DATE AND RETURN THE PROXY CARD PROMPTLY,  USING
THE ENCLOSED ENVELOPE.


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