WINK COMMUNICATIONS INC
3, 2000-01-31
RADIO & TV BROADCASTING & COMMUNICATIONS EQUIPMENT
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<PAGE>

                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                     FORM 3

            INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

    Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934,
       Section 17(a) of the Public Utility Holding Company Act of 1935 or
               Section 30(f) of the Investment Company Act of 1940


================================================================================
1. Name and Address of Reporting Person*

     Fitt,                Lawton                  W.
- --------------------------------------------------------------------------------
   (Last)               (First)                 (Middle)

     c/o Goldman, Sachs & Co.
     85 Broad Street
- --------------------------------------------------------------------------------
                                    (Street)

     New York,                        New York                      10004
- --------------------------------------------------------------------------------
   (City)                           (State)                       (Zip)


================================================================================
2. Date of Event Requiring Statement (Month/Day/Year)


    January 27, 2000
================================================================================
3. I.R.S. Identification Number of Reporting Person, if an entity (voluntary)


================================================================================
4. Issuer Name and Ticker or Trading Symbol

    Wink Communications, Inc.
    (WINK)
================================================================================
5. Relationship of Reporting Person(s) to Issuer
   (Check all applicable)

   [ X ]   Director                             [   ]   10% Owner
   [   ]   Officer (give title below)           [   ]   Other (specify below)



      --------------------------------------------------------------------

================================================================================
6. If Amendment, Date of Original (Month/Year)


================================================================================
7. Individual or Joint/Group Filing  (Check applicable line)

   [ X ] Form Filed by One Reporting Person
   [   ] Form Filed by More than One Reporting Person

================================================================================
<PAGE>
<TABLE>
<CAPTION>
====================================================================================================================================
                                Table I -- Non-Derivative Securities Beneficially Owned                                            |
====================================================================================================================================
                              |                                |                     |                                             |
                              |                                |                     |                                             |
                              |                                | 3. Ownership Form:  |                                             |
                              |       2. Amount of Securities  |    Direct (D) or    |                                             |
1. Title of Security          |          Beneficially Owned    |    Indirect (I)     | 4. Nature of Indirect Beneficial Ownership  |
   (Instr. 4)                 |          (Instr. 4)            |    (Instr. 5)       |    (Instr.5)                                |
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                           <C>                              <C>                   <C>
                              |                                |                     |                                             |
Common Stock                  |           666,667              |          I          |                  01                         |
====================================================================================================================================
</TABLE>
Reminder: Report on a separate line for each class of securities beneficially
          owned directly or indirectly.
*If the form is filed by more than one  Reporting  Person,  see  Instruction
 5(b)(v).


FORM 3 (continued)
<TABLE>
<CAPTION>

====================================================================================================================================
                                  Table II -- Derivative Securities Beneficially Owned                                             |
                             (e.g., puts, calls, warrants, options, convertible securities)                                        |
====================================================================================================================================
                        |                       |                                      |              |               |            |
                        |                       |                                      |              | 5. Owner-     |            |
                        |                       |   3. Title and Amount of Securities  |              |    ship       |            |
                        |                       |      Underlying Derivative Security  |              |    Form of    |            |
                        |2. Date Exercisable    |      (Instr. 4)                      |              |    Derivative |            |
                        |   and Expiration Date |   ---------------------------------  | 4. Conver-   |    Security:  |            |
                        |   (Month/Day/Year)    |                       |  Amount      |    sion or   |    Direct     |6.Nature of |
                        |---------------------- |                       |  or          |    Exercise  |    (D) or     |  Indirect  |
                        |Date      |Expira-     |                       |  Number      |    Price of  |    Indirect   |  Beneficial|
1. Title of Derivative  |Exer-     |tion        |                       |  of          |    Derivative|    (I)        |  Ownership |
   Security (Instr. 4)  |cisable   |Date        |   Title               |  Shares      |    Security  |    (Instr.5)  |  (Instr. 5)|
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                     <C>        <C>          <C>                     <C>            <C>            <C>             <C>
                        |          |            |                       |              |              |               |            |
                        |          |            |                       |              |              |               |            |
====================================================================================================================================
</TABLE>
Explanation of Responses:

01:  The  Reporting  Person  is a  managing  director  of  Goldman,  Sachs & Co.
("Goldman Sachs").  Goldman Sachs is an indirect wholly-owned  subsidiary of The
Goldman Sachs Group,  Inc.  ("GS  Group").  The  securities  reported  herein as
indirectly  owned are owned directly by GS Group. The Reporting Person disclaims
beneficial  ownership of the securities  reported herein except to the extent of
her pecuniary interest therein, if any.





By: s/ Hans L. Reich                                        January 31, 2000
- ---------------------------------------------            -----------------------
      **Signature of Reporting Person                             Date
              Attorney-in-fact


**   Intentional misstatements or omissions of facts constitute Federal Criminal
     Violations.

     See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note:  File three copies of this Form, one of which must be manually signed.
       If space provided is insufficient, See Instruction 6 for procedure.

       Alternatively,   this  form  is  permitted  to  be  submitted  to  the
       Commission in electronic format at the option of the reporting person
       pursuant to Rule 101(b)(4) of Regulation S-T.



                                POWER OF ATTORNEY


The undersigned does hereby appoint Hans L. Reich and Roger S. Begelman her true
and lawful attorneys,  and each of them her true and lawful attorney, with power
to  act  without   the  other,   and  with  full  power  of   substitution   and
resubstitution,  to execute  for her and in her name any  Initial  Statement  of
Beneficial  Ownership  of  Securities  on Form 3, any  Statement  of  Changes in
Beneficial Ownership on Form 4 and any Annual Statement of Changes in Beneficial
Ownership on Form 5, or any similar or successor form,  which may be required to
be filed by her with the  Securities  and  Exchange  Commission  and any and all
instruments  necessary  or  incidental  therewith,  hereby  granting  unto  said
attorneys  and each of them full power and  authority  to do and  perform in the
name and on behalf of the undersigned,  and in any and all capacities, every act
and thing whatsoever required or necessary to be done in and about the premises,
as fully and to all intents and purposes as the undersigned might or could do in
person,  hereby  ratifying and  approving the act of said  attorneys and each of
them.

This power of attorney  shall not be affected by the  subsequent  disability  or
incompetence of the principal. This power of attorney shall remain in full force
and effect until either revoked in writing by the undersigned or until such time
as the  person or  persons to whom power of  attorney  has been  hereby  granted
cease(s)  to be an  employee  of The  Goldman  Sachs  Group,  Inc. or one of its
affiliates.

In witness  thereof the  undersigned  hereunto  signed her name this 19th day of
January, 2000.




                                                               s/ Lawton W. Fitt
                                                               -----------------
                                                               Lawton W. Fitt






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