24/7 MEDIA INC
144, 1999-04-22
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                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 144

                      NOTICE OF PROPOSED SALE OF SECURITIES
             PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933 
ATTENTION:  Transmit for filing 3 copies of this form concurrently with either 
            placing an order with a broker to execute sale or executing a sale 
            directly with a market maker.
=============================================================================
1. (a) NAME OF ISSUER (Please type or print)

       24/7 Media Inc.
- -----------------------------------------------------------------------------
   (b) IRS IDENT. NO.

       13-3995672
- -----------------------------------------------------------------------------
   (c) S.E.C. FILE NO.

       0-29768
- -----------------------------------------------------------------------------
   (d) ADDRESS OF ISSUER

       1250 Broadway; 27th Floor   New York               NY           10001
- -----------------------------------------------------------------------------
   (STREET)                            (CITY)           (STATE)     (ZIP CODE)
- -----------------------------------------------------------------------------
   (e) TELEPHONE NO.

       212 231-7100
- -----------------------------------------------------------------------------



<PAGE>

        (AREA CODE)      (NUMBER)
=============================================================================

2. (a) NAME OF PERSON FOR WHOSE ACCOUNT THE SECURITIES ARE TO BE SOLD 

       Dartley Family, L.P.
- -----------------------------------------------------------------------------
   (b) IRS IDENT. NO.

       06-1442585

- -----------------------------------------------------------------------------
   (c) RELATIONSHIP TO ISSUER

       Stockholder

- -----------------------------------------------------------------------------
   (d) ADDRESS

       500 Nyala Farm Rd.             Westport            CT           06880
- -----------------------------------------------------------------------------
        (STREET)                      (CITY)           (STATE)      (ZIP CODE)
=============================================================================
INSTRUCTION:  The person filing this notice should contact the issuer to
obtain the I.R.S. Identification Number and the S.E.C. File Number. 
=============================================================================



























                                      2



<PAGE>

<TABLE>
<CAPTION>
         
3 (a)            (b)                                       (c)          (d)           (e)           (f)            (g)
                 Name and Address of                       Number of                  Number of     
                 Each Broker Through                       Shares or    Aggregate     Shares or     Approximate    Name of Each
  Title of the   Whom the Securities are    SEC USE ONLY   Other Units  Market        Other Units   Date of Sale   Securities
  Class of       to be Offered or Each      ------------   To Be Sold   Value         Outstanding   (See instr.    Exchange
  Securities     Market Maker who is        Broker-Dealer  (See instr.  (See instr.   (See instr.   3(f))          (See instr.
  To Be Sold     Acquiring the Securities   File Number    3(c))        3(d))         3(e))         (MO. DAY YR.)  3(g))
- --------------------------------------------------------------------------------------------------------------------------------
<S>               <C>                       <C>               <C>        <C>          <C>           <C>                <C>
Common Stock      Knight Securities, L.P.                     3,500      154,000      16,432,244    4/22/99            OTC
                  525 Washington Blvd.
                  Jersey City, NJ 07310
- ---------------------------------------------------------------------------------------------------------------------------------


- ---------------------------------------------------------------------------------------------------------------------------------


- ----------------------------------------------------------------------------------------------------------------------------------


==================================================================================================================================
</TABLE>

INSTRUCTIONS:

1. (a) Name of issuer
   (b) Issuer's I.R.S. Identification Number
   (c) Issuer's S.E.C. file number, if any
   (d) Issuer's address, including zip code
   (e) Issuer's telephone number, including area code

2. (a) Name of person for whose account the securities are to be sold
   (b) Such person's I.R.S. identification number, if such person is an entity
   (c) Such person's relationship to the issuer (e.g., officer, director, 10%
       stockholder, or member of immediate family of any of the foregoing)
   (d) Such person's address, including zip code

3. (a) Title of the class of securities to be sold
   (b) Name and address of each broker through whom the securities are
       intended to be sold
   (c) Number of shares or other units to be sold (if debt securities, give
       the aggregate face amount)
   (d) Aggregate market value of the securities to be sold as of a specified
       date within 10 days prior to the filing of this notice
   (e) Number of shares or other units of the class outstanding, or if debt
       securities the face amount thereof outstanding, as shown by the most
       recent report or statement published by the issuer


                                      3



<PAGE>

   (f) Approximate date on which the securities are to be sold
   (g) Name of each securities exchange, if any, on which the securities are
       intended to be sold
                                                              SEC 1147(7-97)

















































                                      4



<PAGE>

                        TABLE I - SECURITIES TO BE SOLD

       Furnish the following information with respect to the acquisition 
      of the securities to be sold and with respect to the payment of all 
       or any part of the purchase price or other consideration therefor: 

<TABLE>
<S>              <C>            <C>                      <C>                        <C>            <C>         <C>       

                                                         Name of Person
                                 Nature of               from Whom Acquired         Amount of      Date         Nature
Title of         Date you        Acquisition             (If gift, also give        Securities     of           of
the Class        Acquired        Transaction             date donor acquired)       Acquired       Payment      Payment
- -----------------------------------------------------------------------------------------------------------------------
Common Stock     4/9/98          Merger of               24/7 Media, Inc.             11,961       4/9/98         N/A
                                 Interactive 
                                 Imaginations, Inc.
                                 (prior holdings) with
                                 24/7 Media, Inc.
- -----------------------------------------------------------------------------------------------------------------------


- -----------------------------------------------------------------------------------------------------------------------


- -----------------------------------------------------------------------------------------------------------------------


========================================================================================================
</TABLE>

INSTRUCTIONS:

1.  If the securities were purchased and full payment therefor was not made in
    cash at the time of purchase, explain in the table or in a note thereto
    the  nature of the consideration given.  If the consideration consisted of
    any note or other obligation, or if payment was made in installments
    describe the arrangement and state when the note or other obligation was
    discharged in full or the last installment paid.

2.  If within two years after the acquisition of the securities the person for
    whose account they are to be sold had any short positions, put or other
    option to dispose of securities referred to in paragraph (d)(3) of Rule
    144, furnish full information with respect thereto.

- ------------------------------------------------------------------------------ 
              TABLE II - SECURITIES SOLD DURING THE PAST 3 MONTHS 
      Furnish the following information as to all securities of the issuer 
       sold during the past 3 months by the person for whose account the 
                           securities are to be sold.



                                      5



<PAGE>
<TABLE>
<S>                                      <C>                                   <C>                <C>               <C>

Name and Address of Seller               Title of Securities Sold              Date of Sale       Securities Sold   Gross Proceeds
- ----------------------------------------------------------------------------------------------------------------------------------
Dartley Family                            Common Stock                           4/14/99             1,400              187,917.06
                    --------------------------------------------------------------------------------------------------------------
500 Nyala Farm Road                       Common Stock                           4/16/99               800               42,100.59
                    --------------------------------------------------------------------------------------------------------------

Westport, CT 06880                        Common Stock                           4/21/99             3,500              164,615.85
- ----------------------------------------------------------------------------------------------------------------------------------


==================================================================================================================================
</TABLE>
REMARKS:


INSTRUCTIONS:

See the definition of "person" in paragraph (a) of Rule 144. Information is to
be given not only as to the person for whose account the securities are to be
sold but also as to all other persons included in that definition. In
addition, information shall be given as to sales by all persons whose sales
are required by paragraph (e) of Rule 144 to be aggregated with sales for the
account of the person filing his notice.



























                                      6



<PAGE>

ATTENTION:

The person for whose account the securities to which this notice relates are
to be sold hereby represents by signing this notice that he does not know any
material adverse information in regard to the current and prospective
operations of the Issuer of the securities to be sold which has not been
publicly disclosed.


                4/22/99
- ---------------------------------------------
            (DATE OF NOTICE)


             /s/Peter Dartley
- ---------------------------------------------
               (SIGNATURE)

This notice shall be signed by the person for whose account the securities
are to be sold. At least one copy of the notice shall be manually signed.
Any copies not manually signed shall bear typed or printed signatures. 
- ------------------------------------------------------------------------------
ATTENTION:  INTENTIONAL MISSTATEMENTS OR OMISSION OF FACTS CONSTITUTE 
            FEDERAL CRIMINAL VIOLATIONS (SEE 18 U.S.C. 1001) 
- ------------------------------------------------------------------------------
                                                            SEC 1147 (7-97)



























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