24/7 MEDIA INC
144, 1999-04-26
ADVERTISING
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                            UNITED  STATES
                 SECURITIES  AND  EXCHANGE  COMMISSION
                        Washington,  DC  20549

                              FORM  144

NOTICE  OF  PROPOSED  SALE  OF  SECURITIES
PURSUANT  TO  RULE  144  UNDER  THE  SECURITIES  ACT  OF  1933

1(a)  Name  of  Issuer             (b) IRS Ident. No.  (c) SEC File No. DCI
     24/7  Media,  Inc.                13-2884572              0-29768
  -------------------------        -----------------      ---------------
1(d)  Address  of  Issuer    Street          City    State   Zip (e)Phone #
      1250  Broadway;  27th Floor      New York     NY   10001   (212)231-7100
  -------------------------------------------------------  -----------
2(a)  Name  of  Person  for  (b)  IRS              (c)  Relationship
     Whose  Account  the          Ident.                to
     Securities  are  to          No.                   Issuer
     Be  Sold
     Porridge,  LLC            06-1526221
  ------------------------    -----------      ----------------

2(d)  Address  Street              City                  State          Zip
 500  Nyala  Farm  Road                  Westport,        CT          06880
- -------------------------------------------------------------------
INSTRUCTION: The person filing this notice should contact the issuer to obtain
the  IRS  Identification  Number  and  the  SEC  File  Number.

<PAGE>


3(a)  Title  of          (b)  Name and       SEC USE ONLY     (c)Number
    the  Class  of        Address of         Broker-Dealer     of Shares
    Securities            Each Broker        File Number       or Other
    To  be  Sold          Through Whom                         Units to
                          the  Securities                      be Sold
                          are  to  be
                          Offered  or
                          Each  Market
                          Maker  who  is
                          Acquiring  the
                          Securities

 Common  Stock          Knight  Securities,  LP                   183,551
                        525  Washington  Blvd.
                        Jersey  City,  NJ  07310
 -----------------        -------------------      ----------     ------------
3(d)  Aggregate           (e)  Number  of    (f) Approximate     (g)Name of
     Market  Value         Shares  or            Date of Sale       Each
                           Other  Units         (Mo.  Day  Yr.)     Securities
                           Outstanding                              Exchange

     8,718,673             6,432,244               4/24/99              OTC
- -----------------        ---------------    ---------------    --------------

<PAGE>


                       TABLE I - SECURITIES TO BE SOLD
Furnish  the  following  information  with  respect  to the acquisition of the
securities  to  be  sold and with respect to the payment of all or any part of
the  purchase  price  or  other  consideration  therefor:

Title  of         Date  you    Nature of Acquisition         Name of Person
the  Class        Acquired     Transaction                   From  Whom Acquired

Common           4/9/98        Merger of Interactive         24/7 Media, Inc.
                               Imaginations,  Inc.  (prior
                               Holding)  with  24/7 
                               Media,  Inc.
- ---------        --------      -------------------------    ------------------

Amount  of      Date  of        Nature  of  Payment
Securities      Payment
Acquired

383,551          4/9/98                    N/A
- ----------      -------        -------------------------

INSTRUCTIONS:

1.  If the securities were purchased and full payment therefor was not made at
the  time of purchase, explain in the table or in a note thereto the nature of
the  consideration  given. If the consideration consisted of any note or other
obligation,  or  if  payment was made in installments describe the arrangement
and state when the note or other obligation was discharged in full or the last
installment  paid.
2.  If within two years after the acquisition of the securities the person for
whose account they are to be sold had any short positions, put or other option
to  dispose of securities referred to in paragraph (d)(3) of Rule 144, furnish
full  information  with  respect  thereto.

             TABLE II - SECURITIES SOLD DURING THE PAST 3 MONTHS
Furnish  the  following  information  as  to all securities of the issuer sold
during the past 3 months by the person for whose account the securities are to
be  sold.

Name  and  Address          Title of        Date     Amount of    Gross
Of  Seller                  Securities      of       Securities   Proceeds

Porridge, LLC               Common Stock    4/14/99  23,600     1,482,030.59    
500  Nyala  Farm  Road      Common Stock    4/16/99  11,700       615,721.22
Westport,  CT  06880        Common Stock    4/21/99  89,000     4,185,945.90
                            Common Stock    4/22/99  45,000     2,256,655.50
                            Common Stock    4/23/99  15,000       690,234.00
- ------------------------    ----------      -----    ----------  ---------
Remarks:






                                The  person  for  whose  account  the
                                Securities  to  which  this  notice
                                relates  are  to  be  sold  hereby
                                represents  by  signing  this  notice
                                that  he  does  not  know  any  material
                                adverse  information  in  regard  to  the
                                current  and  prospective  operations  of
                                the  Issuer  of  the  securities  to  be
                                sold  which  has  not  been  publicly
                                disclosed.

   4/24/99                                /S/ Arthur J. Samberg
- ----------------------------        -------------------------------------
     Date  of  Notice                      Signature




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