UBID INC
S-8 POS, 1998-12-22
CATALOG & MAIL-ORDER HOUSES
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<PAGE>

     
   As filed with the Securities and Exchange Commission on December 22, 1998
     

                                                      Registration No. 333-69355
================================================================================
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, DC  20549
                                  ____________
    
                        POST-EFFECTIVE AMENDMENT NO. 1
                                      TO     
                                   FORM S-8 
                                        
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933

                                   uBID, INC.
             (Exact Name of Registrant as Specified in Its Charter)

           Delaware                                         33-0775328
 (State or Other Jurisdiction                           (I.R.S. Employer
 of Incorporation or Organization)                      Identification No.)

                                2525 Busse Road
                       Elk Grove Village, Illinois  60007
          (Address of Principal Executive Offices, Including Zip Code)

                     uBid, Inc. 1998 Stock Incentive Plan
 Stock Option Agreement dated December 4, 1998 between uBid, Inc. and
                               Brian A. Williams
                             (Full Title of Plans)

                                Gregory K. Jones
                            Chief Executive Officer
                                   uBID, Inc.
                                2525 Busse Road
                       Elk Grove Village, Illinois  60007
                    (Name and Address of Agent For Service)

                                 (847) 860-5000
         (Telephone Number, Including Area Code, of Agent For Service)
               __________________________________________________

                        CALCULATION OF REGISTRATION FEE

<TABLE>    
<CAPTION>
==========================================================================================================
                                   Amount          Proposed Maximum     Proposed Maximum      Amount of
   Title of Securities             to be            Offering Price     Aggregate Offering    Registration
    to be Registered           Registered (1)        Per Share (3)          Price (3)            Fee
- ---------------------------------------------------------------------------------------------------------
<S>                         <C>                    <C>                 <C>                   <C>
 
Common Stock, $.001          1,832,470 shares (2)            $34.56           $63,330,163         $17,606
par value per share
                               10,000 shares                 $15.00           $   150,000         $    42
=========================================================================================================
</TABLE>     

(1)  Pursuant to Rule 416(a) under the Securities Act of 1933, as amended (the
     "Securities Act"), this registration statement also covers an indeterminate
     number of additional shares which may be offered and issued to prevent
     dilution resulting from stock splits, stock dividends or similar
     transactions as provided in the above-referenced plan.
(2)  Reflects a reverse split of approximately .73298-for-one of the
     Registrant's Common Stock effected on November 30, 1998.
    
(3)  Estimated solely for purposes of calculating the registration fee.
     Pursuant to Rules 457(c) and 457(h) under the Securities Act, the proposed
     maximum offering price per share and the proposed maximum aggregate
     offering price have been determined on the basis of (i) the average of the
     high and low prices reported on the Nasdaq Stock Market on December 14,
     1998 and (ii) the exercise price of options granted pursuant to the Stock
     Option Agreement between the Registrant and Brian Williams.     

================================================================================

<PAGE>
 

                               EXPLANATORY NOTE

     The Registration Statement on Form S-8 (No. 333-69355) of uBid, Inc. (the 
"Registrant") is being re-filed in its entirety as Post-Effective Amendment No. 
1 to Form S-8 to correct the original filing made by the Registrant's Financial
Printer (the "Printer") on behalf of the Registrant on December 21, 1998. The
original filing was made by the Printer in error without authorization by the
Registrant and prior to the inclusion of information necessary to complete the
Form S-8 Registration Statement.

<PAGE>
 
                                     PART I

                          INFORMATION REQUIRED IN THE
                            SECTION 10(a) PROSPECTUS
                                        
   The documents containing the information specified in Part I of Form S-8 have
been or will be sent or given to participants as specified by Rule 428(b)(1)
under the Securities Act of 1933, as amended (the "Securities Act").


                                      I-1
<PAGE>
 
                                    PART II
                                        
               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT
                                        
Item 3.  Incorporation of Documents by Reference.

   The following documents filed by uBid, Inc. (the "Registrant" or "Company")
with the Commission are incorporated by reference herein:

   (a) The Registrant's Registration Statement on Form S-1 (No. 333-58447),
together with all amendments thereto, which was declared effective by the
Commission on December 3, 1998, including Post-Effective Amendment No. 1
thereto, filed with the Commission on December 9, 1998, which became effective
by virtue of Rule 462(d) under the Securities Act on December 9, 1998 (as
amended, the "S-1 Registration Statement").

   (b) The Registrant's Prospectus, dated December 3, 1998, filed with the
Commission pursuant to Rule 424(b) under the Securities Act in connection with
the S-1 Registration Statement, in which there are set forth audited financial
statements for the Registrant for the period ended September 30, 1998.

   (c) The description of the Registrant's Common Stock contained in its
Registration Statement on Form 8-A filed with the Commission on November 30,
1998 under the Securities Exchange Act of 1934, as amended (the "Exchange Act"),
including any amendment or report filed for the purpose of updating such
description.

   All documents filed by the Registrant with the Commission pursuant to Section
13(a), 13(c), 14 or 15(d) of the Exchange Act, prior to the filing of a post-
effective amendment which indicates that all securities offered have been sold
or which deregisters all securities then remaining unsold, shall be deemed to be
incorporated by reference in this Registration Statement and to be a part hereof
from the date of filing of such documents.  Any statement contained in a
document incorporated by reference herein shall be deemed to be modified or
superseded for purposes of this Registration Statement to the extent that a
statement contained herein or in any other subsequently filed document which
also is or is deemed to be incorporated by reference herein modifies or
supersedes such statement.  Any statement so modified or superseded shall not be
deemed, except as so modified or superseded, to constitute a part of this
Registration Statement.

Item 4.  Description of Securities.

   Not applicable.

Item 5.  Interests of Named Experts and Counsel.

   Not applicable.

Item 6.  Indemnification of Directors and Officers.

   Section 145 of the Delaware General Corporation Law (the "DGCL") provides
that a corporation may indemnify directors and officers as well as other
employees and individuals against expenses (including attorneys' fees),
judgments, fines and amounts paid in settlement in connection with specified
actions, suits or proceedings, whether civil, criminal, administrative or
investigative (other than an action by or in the right of the corporation, a
"derivative action") if they acted in good faith and in a manner they reasonably
believed to be in or not opposed to the best interests of the corporation, and,
with respect to any criminal action or proceeding, if they had no reasonable
cause to believe their conduct was unlawful.

                                     II-1
<PAGE>
 
A similar standard is applicable in the case of derivative actions, except that
indemnification only extends to expenses (including attorneys' fees) incurred in
connection with the defense or settlement of such actions, and the statute
requires court approval before there can be any indemnification where the person
seeking indemnification has been found liable to the corporation. The statute
provides that it is not exclusive of other indemnification that may be granted
by a corporation's bylaws, disinterested director vote, stockholder vote,
agreement or otherwise.

     The Registrant's Amended and Restated Certificate of Incorporation and
Amended and Restated Bylaws provide that the Registrant will indemnify its
directors and officers, and may indemnify any of its employees and agents, to
the fullest extent permitted by Delaware law.  The Registrant is generally
required to indemnify its directors and officers for all judgments, fines,
penalties, settlements, legal fees and other expenses incurred in connection
with pending, threatened or completed legal proceedings because of the
director's or officer's position with the Registrant or another entity that the
director or officer serves at the Registrant's request, subject to certain
conditions on advance funds to its directors and officers to enable them to
defend against such proceedings.

     The DGCL permits a corporation to provide in its certificate of
incorporation that a director of the corporation shall not be personally liable
to the corporation or its stockholders for monetary damages for breach of
fiduciary duty as a director, except for liability for (i) any breach of the
director's duty of loyalty to the corporation or its stockholders, (ii) acts or
omissions not in good faith or which involve intentional misconduct or a knowing
violation of law, (iii) payments of unlawful dividends or unlawful stock
repurchases or redemptions, or (iv) any transaction from which the director
derived an improper personal benefit.

     The Amended and Restated Certificate of Incorporation contains a provision
that is designed to limit the director's liability to the extent permitted by
the DGCL and any amendments thereto.  Specifically, directors will not be
personally liable to the Company or its stockholders for monetary damages for
breach of fiduciary duty as a director, except for liability as a result of: (i)
any breach of the duty of loyalty to the Registrant or its stockholders; (ii)
actions or omissions not in good faith or which involve intentional misconduct
or a knowing violation of law; (iii) payment of an improper dividend or improper
repurchase of the Registrant's stock under Section 174 of the DGCL; or (iv)
actions or omissions pursuant to which the director derived an improper personal
benefit.  The principal effect of the limitation of liability provision is that
a stockholder is unable to prosecute an action for monetary damages against a
director of the Company unless the stockholder can demonstrate one of the
specified bases for liability.  The provision, however, does not eliminate or
limit director liability arising in connection with causes of action brought
under the federal securities laws.  The Amended and Restated Certificate of
Incorporation does not eliminate a director's duty of care.

     The Purchase Agreement among the Registrant, Creative Computers, Inc. (the
"Parent") and the several underwriters provides for indemnification by the
Underwriters of the Registrant, its directors and officers, and by the
Registrant of the Underwriters, for certain liabilities, including liabilities
arising under the Securities Act, and affords certain rights of contribution
with respect thereto.

     The Separation and Distribution Agreement by and between the Company and
the Parent provides for indemnification by the Registrant of the Parent and its
directors, officers and employees for certain liabilities, including liabilities
under the Securities Act.

Item 7.  Exemption From Registration Claimed.

   Not applicable.

                                     II-2
<PAGE>
 
Item 8.  Exhibits.

     4.1  Amended and Restated Certificate of Incorporation of the Registrant
          (incorporated by reference to Exhibit 3.1 of the Registrant's
          Registration Statement on Form S-1 (No. 333-58447), as amended).

     4.2  Amended and Restated Bylaws of the Registrant (incorporated by
          reference to Exhibit 3.2 of the Registrant's Registration Statement on
          Form S-1 (No. 333-58447), as amended).

     4.3  Specimen Certificate representing shares of the Common Stock of the
          Registrant  (incorporated by reference to Exhibit 4.1 of the
          Registrant's Registration Statement on Form S-1 (No. 333-58447), as
          amended).

     4.4  Registration Rights Agreement by and between the Registrant and
          Creative Computers, Inc. (incorporated by reference to Exhibit 4.2 of
          the Registrant's Registration Statement on Form S-1 (No. 333-58447),
          as amended).

     4.5  Registration Rights Agreement by and between the Registrant and Frank
          Khulusi and Sam Khulusi (incorporated by reference to Exhibit 4.3 of
          the Registrant's Registration Statement on Form S-1 (No. 333-58447),
          as amended).

     4.6  uBid, Inc. 1998 Stock Incentive Plan (incorporated by reference to
          Exhibit 10.7 of the Registrant's Registration Statement on Form S-1
          (No. 333-58447), as amended).

     4.7  Stock Option Agreement, dated December 4, 1998, between the Registrant
          and Brian A. Williams.

     5.1  Opinion of Morrison & Foerster LLP.

     23.1 Consent of Morrison & Foerster LLP (included in Exhibit 5.1).

     23.2 Consent of Ernst & Young LLP.

     24.1 Power of Attorney (included on signature pages hereof).

                                     II-3
<PAGE>
 
Item 9.  Undertakings.

   (a) Rule 415 Offering.
       ------------------

       The undersigned Registrant hereby undertakes:

       (1) To file, during any period in which offers or sales are being made, a
post-effective amendment to this Registration Statement:

          (i) To include any prospectus required by Section 10(a)(3) of the
Securities Act;

          (ii) To reflect in the prospectus any facts or events arising after
the effective date of this Registration Statement (or the most recent post-
effective amendment thereof) which, individually or in the aggregate, represent
a fundamental change in the information set forth in this Registration
Statement.  Notwithstanding the foregoing, any increase or decrease in volume of
securities offered (if the total dollar value of securities offered would not
exceed that which was registered) and any deviation from the low or high end of
the estimated maximum offering range may be reflected in the form of prospectus
filed with the Commission pursuant to Rule 424(b) if, in the aggregate, the
changes in volume and price represent no more than 20 percent change in the
maximum offering price set forth in the "Calculation of Registration Fee" table
in the effective Registration Statement;

          (iii)  To include any material information with respect to the plan of
distribution not previously disclosed in this Registration Statement or any
material change to such information in the Registration Statement;

provided, however, that paragraphs (a)(1)(i) and (a)(1)(ii) do not apply if this
Registration Statement is on Form S-3, Form S-8 or Form F-3, and the information
required to be included in a post-effective amendment by those paragraphs is
contained in periodic reports filed with or furnished to the Commission by the
Registrant pursuant to Section 13 or Section 15(d) of the Exchange Act that are
incorporated by reference in this Registration Statement.

       (2) That, for the purpose of determining any liability under the
Securities Act, each such post-effective amendment shall be deemed to be a new
registration statement relating to the securities offered herein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.

       (3) To remove from registration by means of a post-effective amendment
any of the securities being registered which remain unsold at the termination of
the offering.

   (b) Filings Incorporating Subsequent Exchange Act Documents by Reference.
       ---------------------------------------------------------------------

   The undersigned Registrant hereby undertakes that, for purposes of
determining any liability under the Securities Act, each filing of the
Registrant's annual report pursuant to Section 13(a) or Section 15(d) of the
Exchange Act (and, where applicable, each filing of an employee benefit plan's
annual report pursuant to Section 15(d) of the Exchange Act) that is
incorporated by reference in this Registration Statement shall be deemed to be a
new registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.

                                     II-4
<PAGE>
 
   (c) Request for Acceleration of Effective Date or Filing of Registration
       --------------------------------------------------------------------
Statement on Form S-8.
- ----------------------

   Insofar as indemnification for liabilities arising under the Securities Act
may be permitted to directors, officers and controlling persons of the
Registrant pursuant to the foregoing provisions or otherwise, the Registrant has
been advised that, in the opinion of the Commission, such indemnification is
against public policy as expressed in the Securities Act, and is, therefore,
unenforceable.  In the event that a claim for indemnification against such
liabilities (other than the payment by the Registrant of expenses incurred by a
director, officer or controlling person of the Registrant in the successful
defense or any action, suit or proceeding) is asserted by such director, officer
or controlling person in connection with the securities being registered, the
Registrant will, unless in the opinion of its counsel the matter has been
settled by controlling precedent, submit to a court of appropriate jurisdiction
the question whether such indemnification by it is against public policy as
expressed in the Securities Act and will be governed by the final adjudication
of such issue.

                                     II-5
<PAGE>
 
                                   SIGNATURES
    
   Pursuant to the requirements of the Securities Act of 1933, the Registrant
certifies that it has reasonable grounds to believe that it meets all of the
requirements for filing on Form S-8 and has duly caused this Registration
Statement to be signed on its behalf by the undersigned, thereunto duly
authorized, in the City of Elk Grove Village, State of Illinois, on December
16, 1998.     

                              uBID, INC.

                              By: /s/ Gregory K. Jones
                                  -------------------------------------
                                  Gregory K. Jones
                                  Chairman of the Board, President and
                                  Chief Executive Officer



                               POWER OF ATTORNEY

   Each person whose signature appears below hereby constitutes and appoints
Gregory K. Jones his or her true and lawful attorney-in-fact and agent, with the
full power of substitutions and resubstitution, for him or her and in his or her
name, place, and stead, in any and all capacities, to sign any and all
amendments to this Registration Statement and to file the same, with exhibits
thereto and other documents in connection therewith, with the Securities and
Exchange Commission, granting to said attorney-in-fact full power and authority
to do and perform each and every act and thing requisite and necessary to be
done in connection therewith, as fully to all intents and purposes as he or she
might or could do in person, hereby ratifying and confirming all that said
attorney-in-fact, or his substitute or substitutes, may lawfully do or cause to
be done by virtue hereof.

   Pursuant to the requirements of the Securities Act, this Registration
Statement has been signed below by the following persons in the capacities and
on the date indicated.

        Signature                Title                                Date
        ---------                -----                                ----

    
  /s/ Gregory K. Jones     Chairman of the Board,              December 16, 1998
- ------------------------   President and Chief
  Gregory K. Jones         Executive Officer            
                           (Principal Executive Officer)      
                               

  /s/ Thomas E. Werner     Vice President and Chief            December 16, 1998
- ------------------------   Financial Officer (Principal 
  Thomas E. Werner         Financial and Accounting Officer)      
                           
    
  /s/ Frank F. Khulusi     Director                            December 16, 1998
- ------------------------                                                 
  Frank F. Khulusi     


                                     II-6
<PAGE>
 
    
  /s/ Howard A. Tullman          Director                 December 16, 1998
- --------------------------
    Howard A. Tullman     

    
  /s/ Norman H. Wesley           Director                 December 15, 1998
- --------------------------                                               
    Norman H. Wesley     

                                     II-7
<PAGE>
 
                                 EXHIBIT INDEX

<TABLE>    
<CAPTION>

Exhibit Number                           Description
- --------------                           -----------                              
<C>             <S>
     4.1*       Amended and Restated Certificate of Incorporation of Registrant.
     4.2*       Amended and Restated Bylaws of Registrant.
     4.3*       Specimen Certificate representing shares of the Common Stock of the
                Registrant.
     4.4*       Registration Rights Agreement by and between the Registrant and
                Creative Computers, Inc.
     4.5*       Registration Rights Agreement by and between the Registrant and Frank
                Khulusi and Sam Khulusi.
     4.6*       uBid, Inc. 1998 Stock Incentive Plan.
     4.7        Stock Option Agreement, dated December 4, 1998, between the Registrant
                and Brian A. Williams.
     5.1        Opinion of Morrison & Foerster LLP.
    23.1        Consent of Morrison & Foerster LLP (included in Exhibit 5.1).
    23.2        Consent of Ernst & Young LLP.
    24.1        Power of Attorney (included on signature pages hereof).
 
</TABLE>     



* Incorporated by reference to the Registrant's Registration Statement on Form
  S-1 (No. 333-58447), as amended.

<PAGE>

                                                                     EXHIBIT 4.7

                                  uBID, INC.

                            STOCK OPTION AGREEMENT
                            ----------------------
                                        

I.   NOTICE OF STOCK OPTION GRANT
     ----------------------------
     Brian Williams
     ----------------------------
     ----------------------------
     ----------------------------

     You have been granted an option  (the "Option") to purchase Common Stock of
uBID, INC. (the "Company"), subject to the terms and conditions of this Option
Agreement, as follows:

<TABLE>
<S>                                      <C>
     Date of Grant                       December 4, 1998

     Vesting Commencement Date           December 4, 1998

     Exercise Price per Share            $15.00

     Total Number of Shares Granted      10,000

     Total Exercise Price                $150,000

     Type of Option:                     Nonstatutory Stock Option

     Term/Expiration Date:               December 4, 2008
</TABLE>


Vesting Schedule:
- -----------------

     This Option shall vest at the rate of 20% per year on each anniversary of
the Vesting Commencement Date shown above.  Notwithstanding the foregoing
vesting schedule, this Option shall only be exercisable as to any amount vested
hereunder following the earlier of (i) an underwritten initial public offering
of Capital Stock of the Company ("IPO") or (ii) immediately prior to a Sale or
Merger as defined in Section 11 below.  This Option will not become exercisable
in the absence of an IPO or a Sale or Merger, and this Option shall in no way
prevent the Company's parent, Creative Computers, Inc. ("Creative"), from
continuing the Company as a subsidiary of Creative, folding the Company's
ongoing operation into Creative or replacing the Company's management.  Optionee
accepts the risk that this Option will not become exercisable as a result of the
Company and Creative pursuing a strategy that does not include an IPO on a Sale
or Merger transaction, and this Option shall not create any obligation on the
Company's or Creative's part to pursue an IPO or a Sale or Merger transaction
involving the Company.  In addition to the accelerated vesting provided for in
Section 11 below, the Board of Directors, in its sole discretion, may accelerate
the vesting of all or any part of this Option upon such other events or
circumstances, if any, as it shall determine.

                                       1
<PAGE>
 
     Creative may determine in the future to spin off all or some of the
Company's outstanding stock to Creative stockholders.  In that regard, Creative
may determine to consummate an IPO for less than 20% of the voting power of the
Company and, following the IPO, spin off the remaining shares of the Company to
Creative's stockholders in a tax-free distribution ("Distribution").  In that
event, Optionee agrees that Optionee will not exercise this Option, even if
vested, until the earlier of (i) the day following the consummation of the
Distribution or (ii) 18 months from the closing date of the IPO (the "Exercise
Deferral Period"); provided that, notwithstanding the foregoing, in the event of
a Sale or Merger, this Option may be exercised to the extent provided in Section
11 below.

II.  AGREEMENT
     ---------

     1.  Grant of Option.  The Company hereby grants to the Optionee named in
         ---------------                                                     
the Notice of Grant (the "Optionee"), this Option to purchase the total number
of shares of Common Stock (the "Shares") set forth in the Notice of Grant, at
the exercise price per share set forth in the Notice of Grant (the "Exercise
Price").

          This Option is intended to be a nonstatutory stock option and not an
incentive stock option under Section 422(d) of the Internal Revenue Code, as
amended (the "Code").

     2.  Exercise of Option.  This Option shall be exercised during its term in
         ------------------                                                    
accordance with the Vesting Schedule set out in the Notice of Grant as follows:

         (i)  Right to Exercise.
              ----------------- 

              (a) This Option may not be exercised for a fraction of a Share.

              (b) In the event of Optionee's death, disability or other
termination of the employment, the exercisability of this Option is governed by
Sections 6, 7 and 8 below, subject to the limitation contained in subsection
2(i)(c).

              (c) In no event may this Option be exercised after the
Term/Expiration Date of this Option as set forth in the Notice of Grant.

         (ii) Method of Exercise.  This Option shall be exercisable by written
              ------------------                                              
notice (in the form attached as Exhibit A) which shall state the election to
exercise this Option, the number of Shares in respect of which this Option is
being exercised, and such other representations and agreements as to the
holder's investment intent with respect to such shares of Common Stock as may be
required by the Company.  Such written notice shall be signed by the Optionee
and shall be delivered in person or by certified mail to the Secretary of the
Company.  The written notice shall be accompanied by payment of the Exercise
Price.  This Option shall be deemed to be exercised upon receipt by the Company
of such written notice accompanied by the Exercise Price.

         No Shares will be issued pursuant to the exercise of this Option
unless such issuance and such exercise shall comply with all relevant provisions
of law and the requirements of any stock exchange or national market system upon
which the Shares may then be listed.  

                                       2
<PAGE>
 
Assuming such compliance, for income tax purposes the Shares shall be considered
transferred to the Optionee on the date on which this Option is exercised with
respect to such Shares.

     3.   Optionee's Representations.  In the event the Shares purchasable
          --------------------------                                      
pursuant to the exercise of this Option have not been registered under the
Securities Act of 1933, as amended, at the time this Option is exercised,
Optionee shall, if required by the Company, concurrently with the exercise of
all or any portion of this Option, deliver to the Company his or her Investment
Representation Statement in the form attached hereto as Exhibit B.

     4.   Method of Payment.  Payment of the Exercise Price shall be by any of
          -----------------
the following, or a combination thereof, at the election of the Optionee:

          (i)    by cash; or
 
          (ii)   by check; or

          (iii)  following an IPO, by surrender of other shares of Common Stock
of the Company which (A) in the case of Shares acquired pursuant to the exercise
of a Company option, have been owned by the Optionee for more than six (6)
months on the date of surrender, and (B) have a fair market value (as determined
by the Company's Board of Directors) on the date of surrender equal to the
Exercise Price of the Shares as to which this Option is being exercised; or

          (iv)   following an IPO, by delivery of a properly executed exercise
notice together with such other documentation as the Company's Board of
Directors and the broker, if applicable, shall require to effect an exercise of
this Option and delivery to the Company of the sale or loan proceeds required to
pay the Exercise Price.

     5.   Restrictions on Exercise.  This Option may not be exercised if the
          ------------------------                                          
issuance of the Shares upon such exercise or the method of payment of
consideration for such shares would constitute a violation of any applicable
federal or state securities or other law or regulation, including any rule under
Part 207 of Title 12 of the Code of Federal Regulations ("Regulation G") as
promulgated by the Federal Reserve Board.  As a condition to the exercise of
this Option, the Company may require Optionee to make any representation and
warranty to the Company as may be required by any applicable law or regulation.

     6.   Termination of Relationship.  In the event the Optionee's employment
          ---------------------------                                         
with the Company terminates (other than as a result of Optionee's death or
disability), Optionee may, to the extent otherwise so entitled at the date of
such termination (the "Termination Date"), exercise this Option until the later
of (i) 90 days following the Termination Date or (ii) 30 days after an
applicable Exercise Deferral Period as described in the Vesting Schedule set out
in the Notice of Grant, but in no event later than the Expiration Date of this
Option as described in the Vesting Schedule set out in the Notice of Grant.  To
the extent that Optionee was not entitled to exercise this Option at the date of
such termination (other than as a result of an Exercise Deferral Period), or if
the Optionee does not exercise this Option within the time specified herein, the
Option shall terminate.

                                       3
<PAGE>
 
     7.   Disability of Optionee.  In the event of termination of Optionee's
          ----------------------                                            
employment with the Company as a result of his or her disability, Optionee may
exercise this Option to the extent otherwise entitled to exercise it at the date
of such termination until the later of (i) twelve (12) months from the date of
such termination  or (ii) 30 days after an applicable Exercise Deferral Period
as described in the Vesting Schedule set out in the Notice of Grant, but in no
event later than the Expiration Date of this Option as set forth in the Notice
of Grant.  To the extent that Optionee was not entitled to exercise this Option
at the date of termination (other than as a result of an Exercise Deferral
Period), or if Optionee does not exercise this Option to the extent so entitled
within the time specified herein, this Option shall terminate.

     8.   Death of Optionee.  In the event of termination of Optionee's
          -----------------                                            
employment with the Company as a result of the death of Optionee, this Option
may be exercised, at any time by Optionee's estate or by a person who acquired
the right to exercise the Option by bequest or inheritance, but only to the
extent the Optionee could exercise the Option at the date of death, until the
later of (i) twelve (12) months following the date of death or (ii) 30 days
after an applicable Exercise Deferral Period as described in the Vesting
Schedule set out in the Notice of Grant, but in no event later than the
Expiration Date of this Option as set forth in the Notice of Grant.

     9.   Non-Transferability of Option.  This Option may not be transferred in
          -----------------------------                                        
any manner otherwise than by will or by the laws of descent or distribution and
may be exercised during the lifetime of Optionee only by Optionee.  The terms of
this Option shall be binding upon the executors, administrators, heirs,
successors and assigns of the Optionee.

     10.  Term of Option.  This Option may not be exercised after the
          --------------                                             
Term/Expiration Date set out in the Notice of Grant, and may be exercised prior
to that date only in accordance with the terms of this Option.

     11.  Sale or Merger.
          -------------- 

          (a)  Definition.  For purposes of this Option, a "Sale or Merger"
               ----------                      
shall include any of the following stockholder-approved transactions to which
the Company is a party:

               (i)  a merger or consolidation in which the Company is not the
surviving entity, except for (1) a transaction the principal purpose of which is
to change the state of the Company's incorporation, or (2) a transaction in
which the Company's shareholders immediately prior to such merger or
consolidation will hold (by virtue of securities received in exchange for their
shares in the Company) securities of the surviving entity representing more than
fifty percent (50%) of the total voting power of such surviving entity
immediately after such transaction;

               (ii) the sale, transfer or other disposition of all or
substantially all of the assets of the Company (other than by way of a spinoff
of the Company's Capital Stock to stockholders of Creative) unless the Company's
stockholders immediately prior to such sale, transfer or other disposition hold
(by virtue of securities received in exchange for their shares in 

                                       4
<PAGE>
 
the Company) securities of the purchaser or other transferee representing more
than fifty percent (50%) of the total voting power of such entity immediately
after such transaction; or

               (iii) any merger in which the Company is the surviving entity but
in which the Company's shareholders immediately prior to such merger will not
hold (by virtue of their shares in the Company held immediately prior to such
transaction) securities of the surviving entity (by virtue of their shares in
the Company held immediately prior to such transaction) representing more than
fifty percent (50%) of the total voting power of the surviving entity
immediately after such transaction.

          (b)  Effect.  In the event of any Sale or Merger, this Option shall
               ------                                        
terminate upon the effective date of the Sale or Merger; provided that,
immediately prior to the Sale or Merger, this Option shall vest as to the next
20% installment of shares (the "Accelerated Installment") if any, together with
prorated additional vesting of a portion of any other unvested shares covered by
this Option calculated by (x) subtracting the number of full months remaining
until the normal annual vesting date of the Accelerated Installment from 12, (y)
dividing the difference by 12 and multiplying the resulting fraction times the
number of shares, if any, covered by the next 20% installment. The Company shall
give Optionee reasonable notice of a Sale or Merger to enable Optionee to
exercise this Option prior to the effective date of the Sale or Merger to the
extent this Option is then exercisable in accordance with the terms of this
Option.

     12.  Adjustments for Changes in Stock.  If there should be any change in a
          --------------------------------                                     
class of stock subject to this option, through merger, consolidation,
reorganization, recapitalization, reincorporation, stock split, stock dividend
or other change in the capital structure of the Company (except for a Sale or
Merger described in Section 11), the Company shall make appropriate adjustments
in order to preserve, but not to increase, the benefits to Optionee, including
adjustments in the number of Shares subject to this option and in the price per
share.  Any new, substituted or additional securities or property which is
distributed with respect to the Shares ("Additional Securities") shall be
immediately subject to all the restrictions of this Agreement, but only to the
extent the Shares are at such time covered by such provisions.  Any adjustment
made pursuant to this Section 12 as a consequence of a change in the capital
structure of the Company shall not entitle Optionee to acquire a number of
shares of such stock of the Company or shares of stock of any successor company
greater than the number of Shares Optionee would receive if, prior to such
change, Optionee had actually held a number of shares of such stock equal to the
number of Shares then subject to this Option.  Optionee shall be entitled to
direct the Company to exercise any warrant or option received as Additional
Securities upon supplying the funds necessary to do so, in which event the
securities so purchased shall constitute Additional Securities, but the Optionee
may not direct Company to sell any such warrant or option.  If Additional
Securities consist of a convertible security, Optionee may exercise any
conversion right, and any securities so acquired shall be deemed Additional
Securities.

          In the event that the Company effects a recapitalization of its Common
Stock into two or more classes in conjunction with an IPO, this Option shall be
converted pursuant to this Section 12 into an identical Option to purchase the
class of Common Stock offered to the public 

                                       5
<PAGE>
 
in the IPO and references to "Common Stock" and "Shares" hereunder shall be
deemed to be references to such publicly offered class of Common Stock.

     13.  Tax Consequences.  Set forth below is a brief summary as of the date
          ----------------                                                    
of this Option of some of the federal and state tax consequences of exercise of
this Option and disposition of the Shares.  THIS SUMMARY IS NECESSARILY
INCOMPLETE, AND THE TAX LAWS AND REGULATIONS ARE SUBJECT TO CHANGE.  OPTIONEE
SHOULD CONSULT A TAX ADVISER BEFORE EXERCISING THIS OPTION OR DISPOSING OF THE
SHARES.

          (i)  Exercise of Nonstatutory Stock Option.  There will be regular
               -------------------------------------  
federal income tax liability and state income tax liability upon the exercise of
a Nonstatutory Stock Option. The Optionee will be treated as having received
compensation income (taxable at ordinary income tax rates) equal to the excess,
if any, of the fair market value of the Shares on the date of exercise over the
Exercise Price. If Optionee is an employee or a former employee of the Company,
the Company will be required to withhold from Optionee's compensation or collect
from Optionee and pay to the applicable taxing authorities an amount in cash
equal to a percentage of this compensation income at the time of exercise, and
may refuse to honor the exercise and refuse to deliver Shares if such
withholding amounts are not delivered at the time of exercise.

          (ii) Disposition of Shares.  If Shares acquired upon exercise of this
               ---------------------   
Option are held for at least one year, any gain realized on disposition of the
Shares will be treated as long-term capital gain for federal and state income
tax purposes.

     14.  Financial Information.  The Company shall provide to Optionee, during
          ---------------------                                                
the period for which this Option is outstanding, copies of financial statements
at least annually.

     15.  Entire Agreement: Governing Law.  This agreement constitutes the
          -------------------------------                                 
entire agreement of the parties with respect to the subject matter hereof and
supersedes in their entirety all prior undertakings and agreements of the
Company and Optionee with respect to the subject matter hereof, and may not be
modified adversely to the Optionee's interest except by means of a writing
signed by the Company and Optionee.  This agreement is governed by Delaware law
except for that body of law pertaining to conflict of laws.

                                       6
<PAGE>
 
     IN WITNESS WHEREOF, the Company and Optionee have executed this agreement
as of the Date of Grant shown above in the Notice of Grant.

                                   uBID, INC.,
                                   a Delaware corporation


                                   By: /s/ GREGORY K. JONES
                                      -------------------------------
                                      Gregory K. Jones
                                      President

     OPTIONEE ACKNOWLEDGES AND AGREES THAT THE VESTING OF SHARES PURSUANT TO
THIS OPTION IS EARNED ONLY BY CONTINUING EMPLOYMENT AT THE WILL OF THE COMPANY
(NOT THROUGH THE ACT OF BEING HIRED, BEING GRANTED THIS OPTION OR ACQUIRING
SHARES HEREUNDER).  OPTIONEE FURTHER ACKNOWLEDGES AND AGREES THAT NOTHING IN
THIS OPTION GRANT SHALL CONFER UPON OPTIONEE ANY RIGHT WITH RESPECT TO
CONTINUATION OF EMPLOYMENT OR CONSULTANCY BY THE COMPANY, NOR SHALL IT INTERFERE
IN ANY WAY WITH OPTIONEE'S RIGHT OR THE COMPANY'S RIGHT TO TERMINATE OPTIONEE'S
EMPLOYMENT OR CONSULTANCY AT ANY TIME, WITH OR WITHOUT CAUSE.

     Optionee hereby accepts this Option subject to all of the terms and
provisions thereof.  Optionee has reviewed this Option in its entirety, has had
an opportunity to obtain the advice of counsel prior to executing this Option
and fully understands all provisions of the Option.  Optionee hereby agrees to
accept as binding, conclusive and final all decisions or interpretations of the
Company's Board of Directors upon any questions arising under this Option.
Optionee further agrees to notify the Company upon any change in the residence
address indicated below.

                                   Signed: /s/ BRIAN WILLIAMS
                                          ---------------------------
                                          Optionee

                                   Residence Address:
                                    
                                   962 Glouchester Circle
                                   ---------------------------------- 
                                   Schaumburg, IL 60193
                                   ---------------------------------- 
 

                                       7
<PAGE>
 
                                   EXHIBIT A
                                   ---------

                                EXERCISE NOTICE

uBID, Inc.
2525 Busse Road
Elk Grove Village, IL 60007
Attention:  Secretary

     1.   Exercise of Option.  Effective as of today, ______________, 19__, the
          ------------------                         
undersigned ("Optionee") hereby elects to exercise Optionee's option to purchase
___________ shares of the Common Stock (the "Shares") of uBID, Inc. (the
"Company") under the Nonstatutory Stock Option Agreement dated ______________,
19__ (the "Option Agreement").

     2.   Representations of Optionee.  Optionee acknowledges that Optionee has
          ---------------------------                        
received, read and understood the Option Agreement and agrees to abide by and be
bound by their terms and conditions.

     3.   Rights as Shareholder.  Until the stock certificate evidencing such
          ---------------------                              
Shares is issued (as evidenced by the appropriate entry on the books of the
Company or of a duly authorized transfer agent of the Company), no right to vote
or receive dividends or any other rights as a shareholder shall exist with
respect to the Optioned Stock, notwithstanding the exercise of the Option. The
Company shall issue (or cause to be issued) such stock certificate promptly
after the Option is exercised. No adjustment will be made for a dividend or
other right for which the record date is prior to the date the stock certificate
is issued, except as provided in Section 12 of the Option Agreement.

          Optionee shall enjoy rights as a shareholder until such time as
Optionee disposes of the Shares.

     4.   Tax Consultation. Optionee understands that there are tax consequences
          ----------------                                                   
as a result of Optionee's purchase or disposition of the Shares. Optionee
represents that Optionee has consulted with any tax consultants Optionee deems
advisable in connection with the purchase or disposition of the Shares and that
Optionee is not relying on the Company for any tax advice.

     5.   Restrictive Legends and Stop-Transfer Orders.
          -------------------------------------------- 

          (a)  Legends.  Optionee understands and agrees that the Company shall
               -------  
cause the legends set forth below or legends substantially equivalent thereto,
to be placed upon any certificate(s) evidencing ownership of the Shares together
with any other legends that may be required by the Company or by state or
federal securities laws:

          THE SECURITIES REPRESENTED HEREBY HAVE NOT BEEN REGISTERED UNDER THE
          SECURITIES ACT OF 1933 

                                       1
<PAGE>
 
          (THE "ACT") AND MAY NOT BE OFFERED, SOLD OR OTHERWISE TRANSFERRED,
          PLEDGED OR HYPOTHECATED UNLESS AND UNTIL REGISTERED UNDER THE ACT OR,
          IN THE OPINION OF COUNSEL SATISFACTORY TO THE ISSUER OF THESE
          SECURITIES, SUCH OFFER, SALE OR TRANSFER, PLEDGE OR HYPOTHECATION IS
          IN COMPLIANCE THEREWITH.

          THE SECURITIES REPRESENTED HEREBY ARE SUBJECT TO RESTRICTIONS ON
          TRANSFER FOR A PERIOD OF 180 DAYS FOLLOWING THE EFFECTIVE DATE OF THE
          COMPANY'S INITIAL UNDERWRITTEN PUBLIC OFFERING AND MAY NOT BE SOLD OR
          OTHERWISE DISPOSED OF BY THE HOLDER WITHOUT THE CONSENT OF THE COMPANY
          OR THE MANAGING UNDERWRITER.

          (b)  Stop-Transfer Notices.  Optionee agrees that, in order to ensure
               ---------------------   
compliance with the restrictions referred to herein, the Company may issue
appropriate "stop transfer" instructions to its transfer agent, if any, and
that, if the Company transfers its own securities, it may make appropriate
notations to the same effect in its own records.

          (c)  Refusal to Transfer.  The Company shall not be required (i) to
               -------------------   
transfer on its books any Shares that have been sold or otherwise transferred in
violation of any of the provisions of this Agreement or (ii) to treat as owner
of such Shares or to accord the right to vote or pay dividends to any purchaser
or other transferee to whom such Shares shall have been so transferred.

     6.   Market Standoff.  Optionee hereby agrees that if so requested by the
          ---------------
Company or any representative of the underwriters in connection with any
registration of the offering of the securities of the Company under the
Securities Act of 1933, as amended (the "Act"), Optionee shall not sell or
otherwise transfer the Shares for a period of 180 days following the effective
date of a Registration filed under the Act; provided, that such restriction
shall apply only to the first registration statement of the Company to become
effective under the Act which include securities to be sold on behalf of the
Company in an underwritten offering under the Act. The Company may impose stop-
transfer instructions with respect to the Shares subject to the foregoing
restrictions until the end of each such 180-day period.

     7.   Successors and Assigns.  The Company may assign any of its rights
          ----------------------
under this Agreement to single or multiple assignees, and this Agreement shall
inure to the benefit of the successors and assigns of the Company. Subject to
the restrictions on transfer herein set forth, this Agreement shall be binding
upon Optionee and his or her heirs, executors, administrators, successors and
assigns.

     8.   Interpretation.  Any dispute regarding the interpretation of this
          --------------
Agreement shall be submitted by Optionee or by the Company forthwith to the
Company's Board of Directors or the committee thereof that administers the Plan,
which shall review such dispute at its next regular 

                                       2
<PAGE>
 
meeting. The resolution of such a dispute by the Board or committee shall be
final and binding on the Company and on Optionee.

     9.   Governing Law; Severability.  This Agreement shall be governed by and
          ---------------------------
construed in accordance with the laws of the State of California excluding that
body of law pertaining to conflicts of law. Should any provision of this
Agreement be determined by a court of law to be illegal or unenforceable, the
other provisions shall nevertheless remain effective and shall remain
enforceable.

     10.  Notices.  Any notice required or permitted hereunder shall be given in
          -------                                                               
writing and shall be deemed effectively given upon personal delivery or upon
deposit in the United States mail by certified mail, with postage and fees
prepaid, addressed to the other party at its address as shown below beneath its
signature, or to such other address as such party may designate in writing from
time to time to the other party.

     11.  Further Instruments.  The parties agree to execute such further
          -------------------   
instruments and to take such further action as may be reasonably necessary to
carry out the purposes and intent of this Agreement.

     12.  Delivery of Payment.  Optionee herewith delivers to the Company the
          -------------------   
full Exercise Price for the Shares.

     13.  Entire Agreement.  The Notice of Grant/Option Agreement are
          ----------------   
incorporated herein by reference. This Agreement, the Option Agreement and the
Investment Representation Statement constitute the entire agreement of the
parties with respect to the subject matter hereof and supersede in their
entirety all prior undertakings and agreements of the Company and Purchaser with
respect to the subject matter hereof, and may not be modified adversely to the
Purchaser's interest except by means of a writing signed by the Company and
Purchaser.

Submitted by:                               Accepted by:

OPTIONEE:                                   uBID, Inc.

                                            By:
                                               ---------------------------
                                            Its:
                                                --------------------------
- -----------------------------
(Signature)

Address:                                    Address:
- --------                                    -------

                                            2525 Busse Road
- ------------------------------              Elk Grove Village, Illinois  60007

- ------------------------------ 

                                       3
<PAGE>
 
                                   EXHIBIT B
                                   ---------

                      INVESTMENT REPRESENTATION STATEMENT

OPTIONEE:

COMPANY:    uBID, INC.

SECURITY:   COMMON STOCK

AMOUNT:

DATE:

In connection with the purchase of the above-listed Securities, the undersigned
Optionee represents to the Company the following:

     (a)  Optionee is aware of the Company's business affairs and financial
condition and has acquired sufficient information about the Company to reach an
informed and knowledgeable decision to acquire the Securities. Optionee is
acquiring these Securities for investment for Optionee's own account only and
not with a view to, or for resale in connection with, any "distribution" thereof
within the meaning of the Securities Act of 1933, as amended (the "Securities
Act").

     (b)  Optionee acknowledges and understands that the Securities constitute
"restricted securities" under the Securities Act and have not been registered
under the Securities Act in reliance upon a specific exemption therefrom, which
exemption depends upon among other things, the bona fide nature of Optionee's
investment intent as expressed herein. Optionee further acknowledges and
understands that the Company is under no obligation to register the Securities.
Optionee understands that the certificate evidencing the Securities will be
imprinted with a legend which prohibits the transfer of the Securities unless
they are registered or such registration is not required in the opinion of
counsel satisfactory to the Company, a legend prohibiting their transfer without
the consent of the Commissioner of Corporations of the State of California and
any other legend required under applicable state securities laws.

     (c)  Optionee is familiar with the provisions of Rule 701 and Rule 144,
each promulgated under the Securities Act, which, in substance, permit limited
public resale of "restricted securities" acquired, directly or indirectly from
the issuer thereof, in a non-public offering subject to the satisfaction of
certain conditions. Rule 701 provides that if the issuer qualifies under Rule
701 at the time of the grant of the Option to the Optionee, the exercise will be
exempt from registration under the Securities Act. In the event the Company
becomes subject to the reporting requirements of Section 13 or 15(d) of the
Securities Exchange Act of 1934, ninety (90) days thereafter (or such longer
period as any market stand-off agreement may require) the Securities exempt
under Rule 701 may be resold, subject to the satisfaction of certain of the
conditions specified by Rule 144, including: (1) the resale being made through a
broker in an unsolicited "broker's transaction" or in transactions directly with
a market maker (as said term 

                                       1
<PAGE>
 
is defined under the Securities Exchange Act of 1934); and, in the case of an
affiliate, (2) the availability of certain public information about the Company,
(3) the amount of Securities being sold during any three month period not
exceeding the limitations specified in Rule 144(e), and (4) the timely filing of
a Form 144, if applicable.

     In the event that the Company does not qualify under Rule 701 at the time
of grant of the Option, then the Securities may be resold in certain limited
circumstances subject to the provisions of Rule 144, which requires the resale
to occur not less than one year after the later of the date the Securities were
sold by the Company or the date the Securities were sold by an affiliate of the
Company, within the meaning of Rule 144; and, in the case of acquisition of the
Securities by an affiliate, or by a non-affiliate who subsequently holds the
Securities less than two years, the satisfaction of the conditions set forth in
sections (1), (2), (3) and (4) of the paragraph immediately above.

     (d)  Optionee hereby agrees that if so requested by the Company or any
representative of the underwriters in connection with any registration of the
offering of any securities of the Company under the Securities Act, Optionee
shall not sell or otherwise transfer any Shares or other securities of the
Company during the 180-day period following the effective date of a registration
statement of the Company filed under the Securities Act; provided, however, that
such restriction shall only apply to the first registration statement of the
Company become effective under the Securities which includes securities to be
sold on behalf of the Company to the public in an underwritten public offering
under the Securities Act. The Company may impose stop-transfer instructions with
respect to securities subject to the foregoing restrictions until the end of
such 180-day period.

     (e)  Optionee further understands that in the event all of the applicable
requirements of Rule 701 or 144 are not satisfied, registration under the
Securities Act, compliance with Regulation A, or some other registration
exemption will be required; and that, notwithstanding the fact that Rules 144
and 701 are not exclusive, the Staff of the Securities and Exchange Commission
has expressed its opinion that persons proposing to sell private placement
securities other than in a registered offering and otherwise than pursuant to
Rules 144 or 701 will have a substantial burden of proof in establishing that an
exemption from registration is available for such offers or sales, and that such
persons and their respective brokers who participate in such transactions do so
at their own risk. Optionee understands that no assurances can be given that any
such other registration exemption will be available in such event.

                              Signature of Optionee:


                              --------------------------------------- 

                              Date:                   ,
                                   -------------------  -------

                                       2

<PAGE>
 
    
                                                                     EXHIBIT 5.1

                       OPINION OF MORRISON & FOERSTER LLP

                        [Morrison & Foerster Letterhead]


                                        
                               December 21, 1998


uBid, Inc.
2525 Busse Road
Elk Grove Village, Illinois 60007

        Re:   Registration Statement on Form S-8
              uBid, Inc. 1998 Stock Incentive Plan
              Stock Option Agreement between uBid, Inc. and
              Brian A. Williams

Ladies and Gentlemen:

   At your request, we have examined the Registration Statement on Form S-8 to
be filed with the Securities and Exchange Commission (the "SEC") in connection
with the registration under the Securities Act of 1933, as amended, of (i) an
aggregate of 1,832,470 shares of your common stock, $.001 par value per share
(the "Common Stock") issuable in connection with awards granted pursuant to the
uBid, Inc. 1998 Stock Incentive Plan (the "Plan") and (ii) 10,000 shares of 
Common Stock (the "Williams Shares") issuable upon exercise of options granted
pursuant to the Stock Option Agreement (the "Williams Agreement") dated December
4, 1998 by and between uBid, Inc. (the "Company") and Brian A. Williams.

   As your counsel in connection with the Registration Statement, we have
examined the proceedings taken by you in connection with (i) the adoption of the
Plan and the authorization of the issuance of the Common Stock in connection
with options granted under the Plan (the "Plan Shares") and (ii) the approval of
the Williams Agreement and the authorization of the issuance of the Williams
Shares in connection therewith and such documents as we have deemed necessary to
render this opinion. For the purpose of the opinion rendered below, we have
assumed that in connection with the issuance of shares under the Plan and
pursuant to the Williams Agreement, the Company will receive consideration in an
amount not less than the aggregate par value of the Common Stock covered by each
such issuance.

   Based upon and subject to the foregoing, it is our opinion that the Plan
Shares and the Williams Shares, when issued and outstanding pursuant to the
terms of the Plan and the Williams Agreement, respectively, will be validly
issued, fully paid and nonassessable Common Stock.

   We consent to the use of this opinion as an exhibit to the Registration
Statement referred to above.

                            Very truly yours,

                            /s/  Morrison & Foerster LLP
     

<PAGE>
 
    
                                                                    EXHIBIT 23.2

                        CONSENT OF INDEPENDENT AUDITORS


         We consent to the incorporation by reference in the Registration
Statement on Form S-8 pertaining to the uBid, Inc. 1998 Stock Incentive Plan of
our report dated November 16, 1998 (except Note 7, as to which the date is
November 30, 1998) with respect to the financial statements of uBid, Inc.
included in its Registration Statement (Form S-1 No. 333-58447) filed with the
Securities and Exchange Commission.

                                        /s/  ERNST & YOUNG LLP

December 17, 1998
    


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