SKECHERS USA INC
S-1/A, 1999-05-12
APPAREL, PIECE GOODS & NOTIONS
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<PAGE>   1
 
   
      AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON MAY 12, 1999
    
 
                                                      REGISTRATION NO. 333-60065
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                            ------------------------
   
                                AMENDMENT NO. 2
    
 
                                       TO
 
                                    FORM S-1
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
 
                             SKECHERS U.S.A., INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
 
<TABLE>
<S>                              <C>                              <C>
            DELAWARE                           5139                          95-4376145
(STATE OR OTHER JURISDICTION OF    (PRIMARY STANDARD INDUSTRIAL           (I.R.S. EMPLOYER
 INCORPORATION OR ORGANIZATION)    CLASSIFICATION CODE NUMBER)         IDENTIFICATION NUMBER)
</TABLE>
 
                         228 MANHATTAN BEACH BOULEVARD
                       MANHATTAN BEACH, CALIFORNIA 90266
                                 (310) 318-3100
              (ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER,
       INCLUDING AREA CODE, OF REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)
 
                                ROBERT GREENBERG
               CHAIRMAN OF THE BOARD AND CHIEF EXECUTIVE OFFICER
                               MICHAEL GREENBERG
                                   PRESIDENT
                             SKECHERS U.S.A., INC.
                         228 MANHATTAN BEACH BOULEVARD
                       MANHATTAN BEACH, CALIFORNIA 90266
                                 (310) 318-3100
           (NAME, ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER,
                  INCLUDING AREA CODE, OF AGENTS FOR SERVICE)
 
                                   COPIES TO:
 
<TABLE>
<S>                                              <C>
            THOMAS J. POLETTI, ESQ.                           BARRY E. TAYLOR, ESQ.
             SUSAN B. KALMAN, ESQ.                            CRAIG D. NORRIS, ESQ.
            KATHERINE J. BLAIR, ESQ.                             ANNA ITOI, ESQ.
  FRESHMAN, MARANTZ, ORLANSKI, COOPER & KLEIN           WILSON SONSINI GOODRICH & ROSATI,
       9100 WILSHIRE BOULEVARD, SUITE 8E                     PROFESSIONAL CORPORATION
        BEVERLY HILLS, CALIFORNIA 90212                         650 PAGE MILL ROAD
            TELEPHONE (310) 273-1870                       PALO ALTO, CALIFORNIA 94304
            FACSIMILE (310) 274-8357                         TELEPHONE (650) 493-9300
                                                             FACSIMILE (650) 493-6811
</TABLE>
 
        APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:
As soon as practicable after the effective date of this Registration Statement.
 
    If any of the securities being registered on this Form are to be offered on
a delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, check the following box:  [ ]
 
    If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list the Securities Act registration number of the earlier effective
registration statement for the same offering.  [ ]
 
    If this Form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering.  [ ]
 
    If this form is a post-effective amendment filed pursuant to Rule 462(d)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering.  [ ]
 
    If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box.  [ ]
 
                        CALCULATION OF REGISTRATION FEE
 
<TABLE>
<S>                      <C>                     <C>                       <C>                       <C>
- ---------------------------------------------------------------------------------------------------------------------------
- ---------------------------------------------------------------------------------------------------------------------------
TITLE OF EACH CLASS OF                               PROPOSED MAXIMUM          PROPOSED MAXIMUM
SECURITIES                    AMOUNT TO BE            OFFERING PRICE          AGGREGATE OFFERING           AMOUNT OF
TO BE REGISTERED             REGISTERED(1)             PER SHARE(2)                PRICE(2)             REGISTRATION FEE
- ---------------------------------------------------------------------------------------------------------------------------
Class A Common Stock,
  $.001 par value......    12,322,250 shares              $15.00                 $184,833,750              $51,384(3)
- ---------------------------------------------------------------------------------------------------------------------------
- ---------------------------------------------------------------------------------------------------------------------------
</TABLE>
 
(1) Includes 1,607,250 shares that the Underwriters have the option to purchase
    solely to cover over-allotments, if any.
 
(2) Estimated solely for the purpose of calculating the registration fee in
    accordance with Rule 457(a) under the Securities Act of 1933.
 
   
(3) Previously paid.
    
 
    THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF
THE SECURITIES ACT OF 1933, AS AMENDED, OR UNTIL THE REGISTRATION STATEMENT
SHALL BECOME EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID
SECTION 8(a), MAY DETERMINE.
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>   2
 
THE INFORMATION IN THIS PROSPECTUS IS NOT COMPLETE AND MAY BE CHANGED. WE MAY
NOT SELL THESE SECURITIES UNTIL THE REGISTRATION STATEMENT FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION IS EFFECTIVE. THIS PROSPECTUS IS NOT AN OFFER
TO SELL THESE SECURITIES AND WE ARE NOT SOLICITING AN OFFER TO BUY THESE
SECURITIES IN ANY STATE WHERE THE OFFER OR SALE IS NOT PERMITTED.
 
                                                           SUBJECT TO COMPLETION
   
                                                                    MAY 12, 1999
    
 
                               10,715,000 SHARES
   
                             [SKECHERS U.S.A. INC.]
    
 
                              CLASS A COMMON STOCK
 
                            ------------------------
 
   
This is the initial public offering of Skechers U.S.A., Inc. Of the 10,715,000
shares of Class A common stock being offered, we are offering 8,925,000 shares
and the selling stockholders named on page 74 in the section "Principal and
Selling Stockholders" are offering 1,790,000 shares. We will not receive any
proceeds from the sale of stock by the selling stockholders. We anticipate that
the initial public offering price will be between $13.00 and $15.00 per share.
    
 
   
The New York Stock Exchange has authorized our Class A common stock for listing
on the Exchange under the symbol "SKX."
    
 
INVESTING IN THE CLASS A COMMON STOCK INVOLVES RISKS. SEE "RISK FACTORS"
BEGINNING ON PAGE 9.
 
   
<TABLE>
<CAPTION>
                                                              PER SHARE     TOTAL
                                                              ---------   ----------
<S>                                                           <C>         <C>
Public offering price.......................................   $          $
Underwriting discounts and commissions......................   $          $
Proceeds, before expenses, to Skechers U.S.A., Inc..........   $          $
Proceeds to the selling stockholders........................   $          $
</TABLE>
    
 
Neither the Securities and Exchange Commission nor any state securities
commission has approved or disapproved of these securities or passed upon the
adequacy or accuracy of this prospectus. Any representation to the contrary is a
criminal offense.
 
   
The Greenberg Family Trust has also granted the underwriters a 30-day option to
purchase up to 1,607,250 additional shares of Class A common stock to cover any
over-allotments. We will not receive any proceeds from the sale of Class A
common stock by such selling stockholder in the event the over-allotment option
is exercised.
    
 
                            ------------------------
 
BT ALEX. BROWN                                             PRUDENTIAL SECURITIES
 
                                               , 1999
<PAGE>   3
 
   
    
 
     CERTAIN PERSONS PARTICIPATING IN THE OFFERING MAY ENGAGE IN TRANSACTIONS
THAT STABILIZE, MAINTAIN OR OTHERWISE AFFECT THE PRICE OF THE CLASS A COMMON
STOCK, INCLUDING PURCHASES OF THE CLASS A COMMON STOCK TO STABILIZE ITS MARKET
PRICE, PURCHASES OF THE CLASS A COMMON STOCK TO COVER SOME OR ALL OF A SHORT
POSITION IN THE CLASS A COMMON STOCK MAINTAINED BY THE UNDERWRITERS AND THE
IMPOSITION OF PENALTY BIDS. FOR A DESCRIPTION OF THESE ACTIVITIES, SEE
"UNDERWRITING."
<PAGE>   4
 
                               PROSPECTUS SUMMARY
 
     The following summary is qualified in its entirety by, and should be read
in conjunction with, the more detailed information and Consolidated Financial
Statements, including the Notes thereto, appearing elsewhere in this Prospectus.
This Prospectus, in addition to historical information, contains forward-looking
statements including, but not limited to, statements regarding the Company's
plans to increase the number of retail locations and styles of footwear, the
maintenance of customer accounts and expansion of business with such accounts,
the successful implementation of the Company's strategies, future growth and
growth rates and future increases in net sales, expenses, capital expenditures
and net earnings. Without limiting the foregoing, the words "believes,"
"anticipates," "plans," "expects," "may," "will," "intends," "estimates" and
similar expressions are intended to identify forward-looking statements. These
forward-looking statements involve risks and uncertainties, and the Company's
actual results could differ materially from those anticipated in these
forward-looking statements as a result of certain factors, including those set
forth under "Risk Factors" and elsewhere in this Prospectus.
 
                                  THE COMPANY
 
   
     Skechers U.S.A., Inc. ("Skechers" or the "Company") designs and markets
branded contemporary casual, active, rugged and lifestyle footwear for men,
women and children. The Company's objective is to become a leading source of
contemporary casual and active footwear while ensuring the longevity of both the
Company and the Skechers brand name through controlled, well managed growth. The
Company strives to achieve this objective by developing and offering a balanced
assortment of basic and fashionable merchandise across a wide spectrum of
product categories and styles, while maintaining a diversified, low-cost
sourcing base and controlling the growth of its distribution channels. The
Company sells its products to department stores such as Nordstrom, Macy's,
Dillards, Robinson's-May and JC Penney and specialty retailers such as Genesco's
Journeys and Jarman chains, The Venator Group's Foot Locker and Lady Foot Locker
chains, Pacific Sunwear and Footaction U.S.A. The Company also sells its
products both internationally in over 110 countries and territories through
major international distributors and directly to consumers through 38 of its own
retail stores.
    
 
   
     The Company has realized rapid growth since inception, increasing net sales
at a compound annual growth rate of 42.4% from $90.8 million in 1994 to $372.7
million in 1998. From 1997 to 1998, the Company experienced a 102.7% and 117.4%
increase in net sales and earnings from operations, respectively. In addition,
for the three months ended March 31, 1999, the Company experienced a 59.9% and
90.8% increase in net sales and earnings from operations, respectively, compared
to the comparable period from the prior year. From 1997 to 1998, the Company
also experienced an improvement in gross profit as a percentage of net sales
("Gross Margin") from 37.4% to 41.5% and in earnings from operations as a
percentage of net sales ("Operating Margin") from 8.5% to 9.1%. For the three
months ended March 31, 1999, the Company increased its Gross Margin from 37.6%
to 38.3% and its Operating Margin from 4.2% to 5.0% compared to the comparable
period from the prior year. These improvements resulted in part from the shift
to offering Skechers product exclusively and in part from economies of scale.
    
 
     Management believes the Skechers product offerings of men's, women's and
children's footwear appeal to a broad customer base between the ages of 5 and 40
years. Management believes the Company's strategy of providing a growing and
balanced assortment of quality basic footwear and seasonal and fashion footwear
with progressive styling at competitive prices gives Skechers this broader based
customer appeal. Skechers men's and women's footwear are primarily designed with
the active, youthful lifestyle of the 12 to 25 year old age group in mind. The
Company's product offerings include casual and utility oxfords, loggers, boots
and demi-boots; skate, street and fashion sneakers; hikers, trail runners and
joggers; sandals, slides and other open-toe footwear; and dress casual shoes.
The Company continually seeks to increase the number of styles offered and the
breadth of categories with which the Skechers brand name is identified. This
style expansion and category diversification is balanced by the Company's strong
performance in its basic styles. The Company increased its styles offered from
approximately 600 for the year ended December 31, 1997
 
                                        3
<PAGE>   5
 
to approximately 900 for the year ended December 31, 1998. Management believes
that a substantial portion of the Company's gross sales were generated from
styles which management considers basic.
 
   
     The Company's strategy in children's footwear is to adapt current fashion
from the Company's men's and women's lines by modifying designs and choosing
colors and materials that are more suitable to the playful image Skechers has
established in the children's footwear market. The Skechers children's line is
comprised primarily of shoes that are designed like their adult counterparts but
in "takedown" versions, so that the younger set can wear the same popular styles
as their older siblings and schoolmates. The playful image of Skechers
children's footwear is further enhanced by the Company's Skechers Lights line,
which features motion- and contact-activated lights in the outsole and other
areas of the shoes. During 1998, the Company's gross wholesale footwear sales
were derived 42.1% from men's, 42.2% from women's and 15.7% from children's
footwear. For the three months ended March 31, 1999, 38.0%, 45.1% and 16.9% of
gross sales at wholesale were derived from men's, women's and children's
footwear, respectively.
    
 
     The Company was founded in 1992 as a distributor of Dr. Martens footwear.
The Company began designing and marketing men's footwear under the Skechers
brand name and other brand names including "Cross Colours," "Karl Kani" and
"So . . . L.A." in 1992. Shortly after launching these branded footwear lines,
the Company discontinued distributing Dr. Martens footwear. In 1995, the Company
began to shift its focus to the Skechers brand name by de-emphasizing the sale
of "Kani" branded products and discontinuing the sale of "Cross Colours" and
"So . . . L.A." branded footwear. In early 1996, the Company substantially
increased its product offerings in, and marketing focus on, its Skechers women's
and children's lines. The Company divested the "Karl Kani" license in August
1997. Substantially all of the Company's products are marketed under the
Skechers name.
 
     The Company's operating strategies are intended to continue to
differentiate the Company from other participants in the footwear market and to
provide controlled, well managed growth. These strategies include: (i) offering
a breadth of innovative products, (ii) enhancing and broadening the Skechers
brand name, (iii) maximizing the strategic value of retail distribution, (iv)
controlling the growth of distribution channels and (v) leveraging the
experience of the management team and the infrastructure the Company has
established. During 1998, the Company produced over 900 different styles of
footwear in a broad array of men's, women's and children's designs in an effort
to diversify product risk and increase the potential market available to the
Company. In keeping with its strategy, the Company has implemented an extensive
marketing campaign to build the Skechers brand name and its association with
casual and lifestyle footwear in general, as opposed to any single category of
footwear. The Company uses its retail stores to strengthen its brand name image
and showcase the range of its product offerings as well as to liquidate
close-outs, odd sizes and excess inventory more effectively. Management has
implemented a strategy of controlling the growth of the distribution channels
through which the Company's products are sold in order to protect the Skechers
brand name, properly service customer accounts and better manage the growth of
its business. Management believes it has the experience and has established the
infrastructure of personnel, information systems and distribution capabilities
to manage this growth.
 
   
     In an effort to increase net sales and earnings, the Company has also
developed five growth strategies. First, the Company plans to continue to expand
its product offerings by developing new styles in existing categories as well as
entering categories in which the Company does not currently produce styles.
Second, the Company intends to increase penetration of its existing account base
by (i) increasing the number of styles carried by existing accounts, (ii)
increasing sell-through at the retail level for its existing accounts through
increased marketing efforts and (iii) opening new locations with existing
accounts. Third, the Company plans to open at least five new retail locations in
the remainder of 1999. The Company also recently launched a mail-order catalog
and Internet website. Fourth, the Company plans to increase international sales
through distribution agreements with partners in countries in which the Company
does not currently have distribution. The Company is also exploring selling
directly to retailers in certain European countries in which the Company does
not currently have distribution and selectively opening flagship retail stores
internationally either on its own or through joint ventures. Fifth, the Company
is exploring licensing the Skechers brand name for certain accessories and
apparel in a manner and with such partners as management believes will increase
earnings and maintain the integrity of the Skechers brand name.
    
 
                                        4
<PAGE>   6
 
                                  THE OFFERING
 
   
<TABLE>
<S>                                            <C>
Class A Common Stock offered by the
  Company....................................  8,925,000 shares
Class A Common Stock offered by the
  selling stockholders.......................  1,790,000 shares
Common Stock to be outstanding after the
  Offering:
  Class A Common Stock(1)(2)(3)..............  10,715,000 shares
  Class B Common Stock.......................  26,024,155 shares
Use of Proceeds..............................  Of the net proceeds, approximately $58.7
                                               million will be used to repay indebtedness,
                                               approximately $7.6 million will be used to
                                               fund the Final 1998 Distribution,
                                               approximately $1.7 million will be used to
                                               fund the Final Tax Distribution and
                                               approximately $20.0 million will be used for
                                               the Final S Corporation Distribution. The
                                               remainder will be used for general corporate
                                               purposes. See "Use of Proceeds."
New York Stock Exchange Symbol for the Class
  A Common Stock.............................  "SKX"
</TABLE>
    
 
- ---------------
(1) The holders of Class A Common Stock are entitled to one vote per share and
    holders of Class B Common Stock are entitled to ten votes per share.
 
   
(2) Excludes options to acquire 1,390,715 shares of Class A Common Stock
    outstanding as of March 31, 1999 at a per share exercise price of $2.78.
    Options to purchase an aggregate of 1,142,907 shares of Class A Common Stock
    are expected to be granted to certain employees and non-employee directors
    of the Company on the effective date of this offering (the "Offering") at an
    exercise price equal to the initial public offering price. See
    "Management -- Stock Options."
    
 
   
(3) Does not include 1,607,250 shares of Class A Common Stock subject to a
    30-day over-allotment option granted by the Greenberg Family Trust, of which
    Robert Greenberg, Chief Executive Officer and Chairman of the Board of the
    Company, is a trustee, together with his wife.
    
 
                            ------------------------
 
     The Company's corporate headquarters are located at 228 Manhattan Beach
Boulevard, Manhattan Beach, California 90266, and its telephone number is (310)
318-3100.
 
     Skechers, Street Cleat and Wompers are registered trademarks of the
Company. All other trademarks or tradenames referred to in this Prospectus are
the property of their respective owners.
 
                            ------------------------
 
                              THE RECAPITALIZATION
 
     Pursuant to a recapitalization to be effected prior to the consummation of
the Offering (the "Recapitalization"), the Company will have authorized two new
classes of common stock, Class A Common Stock and Class B Common Stock. The
Class A Common Stock and the Class B Common Stock will have identical rights
other than with respect to voting, conversion and transfer. The Class A Common
Stock will be entitled to one vote per share while the Class B Common Stock will
be entitled to ten votes per share on all matters submitted to a vote of
stockholders. The shares of Class B Common Stock will be convertible at any time
at the option of the holder into shares of Class A Common Stock on a
share-for-share basis. In addition, shares of Class B Common Stock will be
automatically converted into a like number of shares of Class A Common Stock
upon any transfer to any person or entity which is not a Permitted Transferee
(as defined in the Company's Certificate of Incorporation). After the Offering,
the Greenberg Family Trust will be the beneficial owner of
 
                                        5
<PAGE>   7
 
   
16,717,771 shares of Class B Common Stock, which will represent 64.2% of the
Company's issued and outstanding Class B Common Stock. After the Offering, the
holders of Class B Common Stock will represent in the aggregate approximately
70.8% of the equity and 96.0% of the voting power of the Company. As a result of
such ownership, Robert Greenberg and his wife, as trustees of the Greenberg
Family Trust, will be able to control the vote on substantially all matters
submitted to a vote of the Company's stockholders, including the election of
directors and the approval of extraordinary corporate transactions. See
"Description of Capital Stock."
    
 
                            ------------------------
 
     Except as otherwise specified, all information in this Prospectus (i)
assumes no exercise of the Underwriters' over-allotment option (see
"Underwriting"), (ii) excludes 5,215,154 shares of Class A Common Stock reserved
for issuance under the Company's 1998 Stock Option, Deferred Stock and
Restricted Stock Plan (the "Stock Option Plan") and 2,781,415 shares of Class A
Common Stock reserved for issuance under the Company's 1998 Employee Stock
Purchase Plan (the "1998 Purchase Plan") and (iii) gives effect to the
Recapitalization and to the reincorporation of the Company in Delaware, which
will be effected prior to the consummation of the Offering, whereby the existing
California corporation will be merged into a newly formed Delaware corporation
and pursuant to which each outstanding share of common stock of the existing
California corporation will be exchanged for approximately 13,907 shares of
$.001 par value Class B Common Stock of the new Delaware corporation. Unless the
context indicates otherwise, all references herein to the Company refer to
Skechers U.S.A., Inc., its predecessor entity, and its wholly-owned subsidiary.
 
                                        6
<PAGE>   8
 
                             SUMMARY FINANCIAL DATA
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
 
   
<TABLE>
<CAPTION>
                                                                                               THREE MONTHS
                                                                                                   ENDED
                                                     YEAR ENDED DECEMBER 31,                     MARCH 31,
                                       ---------------------------------------------------   -----------------
                                        1994       1995       1996       1997       1998      1998      1999
                                       -------   --------   --------   --------   --------   -------   -------
<S>                                    <C>       <C>        <C>        <C>        <C>        <C>       <C>
STATEMENT OF OPERATIONS DATA:
Net sales............................  $90,755   $110,649   $115,410   $183,827   $372,680   $59,873   $95,736
Cost of sales........................   61,579     78,692     81,199    115,104    218,100    37,390    59,038
                                       -------   --------   --------   --------   --------   -------   -------
  Gross profit.......................   29,176     31,957     34,211     68,723    154,580    22,483    36,698
Royalty income, net..................    1,012      1,843      1,592        894        855       132        49
                                       -------   --------   --------   --------   --------   -------   -------
                                        30,188     33,800     35,803     69,617    155,435    22,615    36,747
Operating expenses...................   26,682     32,000     30,678     53,981    121,444    20,110    31,968
                                       -------   --------   --------   --------   --------   -------   -------
  Earnings from operations...........    3,506      1,800      5,125     15,636     33,991     2,505     4,779
                                       -------   --------   --------   --------   --------   -------   -------
Other income (expense):
  Interest...........................   (2,461)    (3,676)    (3,231)    (4,186)    (8,631)   (1,484)   (1,754)
  Other, net.........................       18        214         61        (37)      (239)       64       482
                                       -------   --------   --------   --------   --------   -------   -------
                                        (2,443)    (3,462)    (3,170)    (4,223)    (8,870)   (1,420)   (1,272)
  Earnings (loss) before income taxes
    and extraordinary credit.........    1,063     (1,662)     1,955     11,413     25,121     1,085     3,507
  Net earnings (loss)................    1,009     (1,222)(1)    1,910   11,023     24,471     1,052     3,429
PRO FORMA OPERATIONS DATA:(2)
  Earnings (loss) before income taxes
    and extraordinary credit.........  $ 1,063   $ (1,662)  $  1,955   $ 11,413   $ 25,121   $ 1,085   $ 3,507
  Income taxes (benefit).............      425       (665)       782      4,565     10,048       434     1,403
                                       -------   --------   --------   --------   --------   -------   -------
  Earnings (loss) before
    extraordinary credit.............      638       (997)     1,173      6,848     15,073       651     2,104
  Extraordinary credit, net..........       --        270(1)       --        --         --        --        --
                                       -------   --------   --------   --------   --------   -------   -------
  Net earnings (loss)................  $   638   $   (727)  $  1,173   $  6,848   $ 15,073   $   651   $ 2,104
                                       =======   ========   ========   ========   ========   =======   =======
  Net earnings (loss) per share:(3)
    Basic............................  $   .02   $   (.03)  $    .04   $    .25   $    .54   $   .02   $   .08
    Diluted..........................  $   .02   $   (.03)  $    .04   $    .24   $    .50   $   .02   $   .07
  Weighted average shares:(3)
    Basic............................   27,814     27,814     27,814     27,814     27,814    27,814    27,814
    Diluted..........................   29,067     29,067     29,067     29,067     30,136    29,996    29,919
</TABLE>
    
 
   
<TABLE>
<CAPTION>
                                                                  AS OF MARCH 31, 1999
                                           AS OF       -------------------------------------------
                                        DECEMBER 31,                                 PRO FORMA
                                            1998        ACTUAL    PRO FORMA(4)   AS ADJUSTED(4)(5)
                                        ------------   --------   ------------   -----------------
<S>                                     <C>            <C>        <C>            <C>
BALANCE SHEET DATA:
Working capital.......................    $ 23,106     $ 26,349     $ 22,809         $ 98,363
Total assets..........................     146,284      120,381      116,841          145,775
Total debt............................      70,933       62,889       62,889            4,237
Stockholders' equity..................      27,676       30,735       27,195          114,781
</TABLE>
    
 
- ---------------
(1) Includes an extraordinary gain of $443,000 net of state income taxes of
    $7,000 ($270,000 on a pro forma basis, net of $180,000) resulting from the
    acceleration of the repayment of a note.
 
(2) Reflects adjustments for Federal and state income taxes as if the Company
    had been taxed as a C Corporation, at the assumed rate of 40.0%, rather than
    as an S Corporation.
 
   
(3) Weighted average diluted shares outstanding for the year ended December 31,
    1998 and for each of the three months ended March 31, 1998 and 1999 includes
    shares of Class A Common Stock issuable upon exercise of stock options
    outstanding, after applying the treasury stock method based on an assumed
    initial public offering price of $14.00 per share (the mid-point of the
    range). The weighted average diluted shares for all periods presented also
    gives effect to the sale by the Company of those shares of Class A Common
    Stock necessary to fund the payment of the excess of (i) the sum of
    stockholder distributions during the previous 12-month period (during fiscal
    1998 for the determination of shares outstanding for
    
 
                                        7
<PAGE>   9
 
   
    each of the years in the five year period ended December 31, 1998 and the
    three month period ended March 31, 1998, and during the 15 months ended
    March 31, 1999 for the determination of shares outstanding for the three
    month period ended March 31, 1999) and distributions paid or declared
    thereafter until the consummation of the Offering over (ii) the S
    Corporation earnings in the previous 12-month period (for the year ended
    December 31, 1998 and 15 months for the three months ended March 31, 1999),
    based on an assumed initial public offering price of $14.00 per share (the
    mid-point of the range), net of estimated underwriting discounts. See
    "Capitalization" and "Management -- Stock Options." For further information
    pertaining to the calculation of earnings per share, see Note 1 of Notes to
    Consolidated Financial Statements.
    
 
   
(4) Pro forma balance sheet data gives effect to a $3.5 million S Corporation
    distribution made in April 1999 consisting of the first installment of
    Federal income taxes payable on S Corporation earnings for 1998 (the "April
    Tax Distribution"). See "Prior S Corporation Status" and "Certain
    Transactions."
    
 
   
(5) Pro forma as adjusted balance sheet data reflects (i) an anticipated $7.6
    million S Corporation distribution to be made with a portion of the proceeds
    of the Offering consisting of the final installment of Federal income taxes
    payable on S Corporation earnings for 1998 (the "Final 1998 Distribution"),
    (ii) an estimated $1.7 million S Corporation distribution to be made with a
    portion of the proceeds of the Offering consisting of income taxes payable
    on S Corporation earnings from January 1, 1999 through the termination of
    the Company's S Corporation status (the "Final Tax Distribution"), (iii) an
    estimated $20.0 million S Corporation distribution to be made with a portion
    of the proceeds of the Offering which is designed to constitute the
    substantial portion of the Company's remaining undistributed accumulated S
    Corporation earnings through the date of termination of the Company's S
    Corporation status (the "Final S Corporation Distribution"), (iv) the
    recording by the Company of $2.0 million of deferred tax assets as if the
    Company had been a C Corporation since its inception, (v) the sale of the
    Class A Common Stock offered by the Company hereby based upon an assumed
    initial public offering price of $14.00 per share (the mid-point of the
    range) and the anticipated application of the net proceeds therefrom and
    (vi) the repayment of $46.9 million under the revolving line of credit and
    $11.8 million under two term notes to a stockholder. See "Use of Proceeds,"
    "Prior S Corporation Status" and "Capitalization."
    
 
                                        8
<PAGE>   10
 
                                  RISK FACTORS
 
     An investment in the shares of Class A Common Stock offered hereby involves
a high degree of risk. Prospective investors should consider carefully the
following risk factors, in addition to the other information presented in this
Prospectus, before purchasing the shares of Class A Common Stock offered hereby.
This Prospectus, in addition to historical information, contains forward-
looking statements including, but not limited to, statements regarding the
Company's plans to increase the number of retail locations and styles of
footwear, the maintenance of customer accounts and expansion of business with
such accounts, the successful implementation of the Company's strategies, future
growth and growth rates and future increases in net sales, expenses, capital
expenditures and net earnings. Without limiting the foregoing, the words
"believes," "anticipates," "plans," "expects," "may," "will," "intends,"
"estimates" and similar expressions are intended to identify forward-looking
statements. These forward-looking statements involve risks and uncertainties,
and the Company's actual results could differ materially from the results
discussed in the forward-looking statements. Factors that could cause or
contribute to such differences include those discussed below, as well as those
discussed elsewhere in this Prospectus.
 
CHANGING CONSUMER DEMANDS AND FASHION TRENDS
 
   
     The footwear industry is subject to rapidly changing consumer demands and
fashion trends. The Company believes that its success depends in large part upon
its ability to identify and interpret fashion trends and to anticipate and
respond to such trends in a timely manner. There can be no assurance that the
Company will be able to continue to meet changing consumer demands or to develop
successful styles in the future. Decisions with respect to product designs often
need to be made several months in advance of the time when consumer acceptance
can be determined. As a result, the Company's failure to anticipate, identify or
react appropriately to changes in styles and features could lead to, among other
things, lower sales, excess inventories, higher inventory markdowns, impairment
of the Company's brand image and lower Gross Margins as a result of allowances
and discounts provided to retailers. Conversely, the failure by the Company to
anticipate consumer demand could result in inventory shortages, which in turn
could adversely affect the timing of shipments to customers, negatively
impacting retailer and distributor relationships, and diminish brand loyalty. In
addition, even if the Company reacts appropriately to changes in consumer
preferences, consumers may identify the Company's brand image with an outmoded
fashion or the association of the brand may be limited to styles or categories
of footwear no longer in demand. There can be no assurance that the Company will
successfully adapt to changing consumer demands and fashion trends, and any such
failure to adapt could have a material adverse effect on the Company's business,
financial condition and results of operations. Because of these risks, a number
of companies in the footwear industry, and in the fashion and apparel industry,
have experienced periods, which can be over several years, of rapid growth in
revenues and earnings and thereafter periods of declining sales and losses which
in some cases have resulted in the companies ceasing to do business. Until
January 1992, several of the Company's executive officers and key employees were
employed by L.A. Gear, Inc. ("L.A. Gear"), an athletic and casual footwear and
apparel company, which experienced similar fluctuations. See "-- Ability to
Manage Growth," "Business -- Product Design and Development" and "Management."
    
 
     The Company intends to market additional lines of footwear in the future
and, as is typical with new products, demand and market acceptance will be
subject to uncertainty. Failure to regularly develop and introduce new products
successfully could materially and adversely impact the Company's future growth
and profitability. Achieving market acceptance for new products may require
substantial marketing efforts. There can be no assurance that the Company's
marketing efforts will be successful or that the Company will have the funds
necessary to undertake sufficient efforts. See "Business -- Operating
Strategies," "-- Growth Strategies" and "-- Sales."
 
                                        9
<PAGE>   11
 
RISKS RELATING TO STYLE CONCENTRATION
 
   
     If any one style or group of similar styles of the Company's footwear were
to represent a substantial portion of the Company's net sales, the Company could
be exposed to risk should consumer demand for such style or group of styles
decrease in subsequent periods. In the past, gross sales were adversely affected
by decreased consumer demand for a style of footwear that previously represented
a significant portion of the Company's sales. This style no longer represents a
significant portion of the Company's sales. The Company attempts to hedge this
risk by offering a broad range of products, and no style comprised over 5.0% of
the Company's gross wholesale sales, net of discounts, for either the year ended
December 31, 1998 or the three months ended March 31, 1999. There can be no
assurance that fluctuations in sales of any given style that represents a
significant portion of the Company's net sales will not recur in the future and
have a material adverse effect on the Company's business, financial condition
and results of operations. See "Business -- Footwear."
    
 
ABILITY TO MANAGE GROWTH
 
   
     The Company has experienced rapid growth over the past three years and
remains vulnerable to a variety of business risks generally associated with
rapidly growing companies. The Company intends to continue to pursue an
aggressive growth strategy through expanded marketing and promotion efforts,
frequent introductions of products, broader lines of casual and performance
footwear, expansion of retail stores and increased international market
penetration, all of which may place a significant strain on the Company's
financial, management and other resources. The Company's future performance will
depend in part on its ability to manage change in both its domestic and
international operations and will require the Company to attract, train, manage
and retain management, sales, marketing and other key personnel. The Company's
ability to manage its growth effectively will require it to continue to improve
its operational and financial control systems, infrastructure and management
information systems. For example, in early 1998, the Company moved its
distribution center to a larger facility and currently intends to install a new
material handling system at its second distribution facility in mid-2000 at a
total cost of approximately $10.0 million. There can be no assurance that these
expansion efforts will be successfully completed or that they will not interfere
with existing operations. The inability of the Company's management to manage
growth effectively could have a material adverse effect on the Company's
business, financial condition and results of operations. See "Business -- Sales"
and "Management."
    
 
ABILITY TO SUSTAIN PRIOR RATE OF GROWTH OR INCREASE NET SALES OR EARNINGS
 
   
     The Company has realized rapid growth since inception, increasing net sales
at a compound annual growth rate of 42.4% from $90.8 million in 1994 to $372.7
million in 1998. From 1997 to 1998, the Company experienced a 102.7% and 117.4%
increase in net sales and earnings from operations, respectively. In addition,
for the three months ended March 31, 1999, the Company experienced a 59.9% and
90.8% increase in net sales and earnings from operations, respectively, compared
to the comparable period from the prior year. In the future, the Company's rate
of growth will be dependent upon, among other things, the continued success of
its efforts to expand its footwear offerings and distribution channels. The
Company's profitability in any calendar quarter of any fiscal year depends upon,
among other things, the timing and level of advertising and trade show
expenditures and the timing and level of shipments of seasonal merchandise.
There can be no assurance that the Company's rate of growth will not decline or
that it will be profitable in any quarter of any succeeding fiscal year. In
addition, the Company may have more difficulty maintaining its prior rate of
growth to the extent it becomes larger. See "Management's Discussion and
Analysis of Financial Condition and Results of Operations -- Overview."
    
 
     As part of its growth strategy, the Company seeks to further penetrate
existing retail accounts, open its own retail stores in selected locations and
increase its international operations, including in countries and territories
where the Company has little distribution experience and where the Company's
brand name is not yet well known. There can be no assurance that these and the
                                       10
<PAGE>   12
 
   
Company's other growth strategies will be successful. Success will depend on
various factors, including the strength of the Company's brand name, market
success of current and new products, competitive conditions, the ability of the
Company to manage increased net sales and stores and the availability of
desirable locations. The Company's business also depends on general economic
conditions and levels of consumer spending, which are currently high, and a
decline in the economy or a recession could adversely impact the Company's
business, financial condition and operating results since consumers often reduce
spending on footwear and apparel in such times. There can be no assurance that
the Company will be able to increase its sales to existing customers, open and
operate new retail stores or increase its international operations on a
profitable basis or that the Company's Operating Margins will improve, and there
can be no assurance that the Company's growth strategies will be successful or
that the Company's net sales or net earnings will increase as a result of the
implementation of such strategies. In addition, the Company has significantly
expanded its infrastructure and personnel to achieve economies of scale in
anticipation of continued increases in net sales. Because these expenses are
fixed, at least in the short term, operating results and margins would be
adversely impacted if the Company does not achieve anticipated continued growth.
    
 
RISKS ASSOCIATED WITH FOREIGN OPERATIONS
 
   
     Substantially all of the Company's net sales for the year ended December
31, 1998 and the three months ended March 31, 1999 were derived from sales of
footwear manufactured for the Company outside of the United States. During such
periods, 95.5% and 93.6% of such manufactured products were produced in China,
respectively. Additionally, the Company intends to increase its international
sales efforts. Foreign manufacturing and sales are subject to a number of risks,
including work stoppages, transportation delays, changing economic conditions,
expropriation, political unrest, nationalization, the imposition of tariffs,
import and export controls and other nontariff barriers, exposure to different
legal standards (particularly with respect to intellectual property), burdens
with complying with a variety of foreign laws and changes in domestic and
foreign governmental policies, any of which could have a material adverse effect
on the Company's business, financial condition and results of operations. The
Company has not experienced material losses as a result of fluctuation in the
value of foreign currencies. The Company's net sales and cost of goods sold are
denominated in U.S. Dollars; consequently, the Company does not engage in
currency hedging. Nevertheless, currency fluctuations could adversely affect the
Company in the future. Also, the Company may be subjected to additional duties,
significant monetary penalties, the seizure and the forfeiture of the products
the Company is attempting to import or the loss of its import privileges if the
Company or its suppliers are found to be in violation of U.S. laws and
regulations applicable to the importation of the Company's products. Such
violations may include (i) inadequate record keeping of its imported products,
(ii) misstatements or errors as to the origin, quota category, classification,
marketing or valuation of its imported products, (iii) fraudulent visas or (iv)
labor violations under U.S. or foreign laws. There can be no assurance that the
Company will not incur significant penalties (monetary or otherwise) if the
United States Customs Service determines that these laws or regulations have
been violated or that the Company failed to exercise reasonable care in its
obligations to comply with these laws or regulations on an informed basis. Such
factors could render the conduct of business in a particular country undesirable
or impractical, which could have a material adverse effect on the Company's
business, financial condition and results of operations. The Company continues
to monitor the political and economic stability of the Asian countries with
which it conducts business. A substantial portion of the Company's footwear is
manufactured in China. China currently enjoys "normal trade relations" status
under United States tariff laws, which provides a favorable category of United
States import duties. As a result of continuing concerns in the United States
Congress regarding China's human rights policies, and disputes regarding Chinese
trade policies, including the country's inadequate protection of United States
intellectual property rights, there has been, and may be in the future,
opposition to the extension of "normal trade relations" status for China. The
loss of "normal trade relations" status for
    
 
                                       11
<PAGE>   13
 
China would result in a substantial increase in the import duty of goods
manufactured in China and imported into the United States and would result in
increased costs for the Company. Such increases in import duties and costs could
have a material adverse effect on the Company's business, financial condition
and results of operations.
 
     Although the footwear sold by the Company is not currently subject to
quotas in the United States, certain countries in which the Company's products
are sold are subject to certain quotas and restrictions on foreign products
which to date have not had a material adverse effect on the Company's business,
financial condition and results of operations. However, such countries may alter
or modify such quotas or restrictions. Countries in which the Company's products
are manufactured may, from time to time, impose new or adjust quotas or other
restrictions on exported products, and the United States may impose new duties,
tariffs and other restrictions on imported products, any of which could have a
material adverse effect on the Company's business, financial condition and
results of operations and its ability to import products at the Company's
current or increased quantity levels. Other restrictions on the importation of
the Company's products are periodically considered by the U.S. Congress, and
there can be no assurance that tariffs or duties on the Company's products may
not be raised, resulting in higher costs to the Company, or that import quotas
with respect to such products may not be imposed or made more restrictive.
 
DEPENDENCE ON CONTRACT MANUFACTURERS
 
   
     The Company's footwear products are currently manufactured by independent
contract manufacturers. For the year ended December 31, 1998 and the three
months ended March 31, 1999, the top four manufacturers of the Company's
manufactured products accounted for 15.4%, 14.2%, 12.1% and 10.4% of total
purchases and 15.8%, 14.0%, 13.2% and 10.0% of total purchases, respectively.
Other than the foregoing, no one manufacturer accounted for 10.0% or more of the
Company's total purchases for either period. The Company has no long-term
contracts with its manufacturers and competes with other footwear companies for
production facilities. Although the Company has established close working
relationships with its principal manufacturers, the Company's future success
will depend, in large part, on maintaining such relationships and developing new
relationships. There can be no assurance that the Company will not experience
difficulties with such manufacturers, including reduction in the availability of
production capacity, failure to meet the Company's quality control standards,
failure to meet production deadlines or increase in manufacturing costs. This
could result in cancellation of orders, refusal to accept deliveries or a
reduction in purchase prices, any of which could have a material adverse effect
on the Company's business, financial condition and results of operations. In the
event that the Company's current manufacturers were for any reason to cease
doing business with the Company, the Company could experience an interruption in
the manufacture of its products, which could have a material adverse effect on
the Company's business, financial condition and results of operations. Although
the Company believes that it could find alternative sources to manufacture its
products within 90 to 120 days after the date of disruption, establishment of
new manufacturing relationships involves various uncertainties, including
payment terms, costs of manufacturing, adequacy of manufacturing capacity,
quality control and timeliness of delivery. The Company cannot predict whether
it will be able to establish new manufacturing relationships, either in the
countries in which it currently does business or in other countries in which it
does not currently do business, that will be as favorable as those that now
exist. Any significant delay in manufacture of the Company's footwear products
or the inability to provide products consistent with the Company's standards,
would have a material adverse effect on the Company's business, financial
condition and results of operations. See "Business -- Sourcing."
    
 
     The Company requires its independent contract manufacturers to operate in
compliance with applicable laws and regulations. The Company requires its
manufacturers to certify that neither convict, forced, indentured labor (as
defined under U.S. law) nor child labor (as defined by the manufacturer's
country) was used in the production process, that compensation will be paid in
accordance with local law and that the factory is in compliance with local
safety regulations.
 
                                       12
<PAGE>   14
 
Although the Company's operating guidelines promote ethical business practices
and the Company's sourcing personnel periodically visit and monitor the
operations of its independent contract manufacturers, the Company does not
control these vendors or their labor practices. The violation of labor or other
laws by an independent contract manufacturer of the Company, or the divergence
of an independent contract manufacturer's labor practices from those generally
accepted as ethical in the United States, could result in adverse publicity for
the Company and could have a material adverse effect on the Company's business,
financial condition and results of operations.
 
DEPENDENCE ON KEY CUSTOMERS AND SALES REPRESENTATIVES
 
   
     During the year ended December 31, 1998 and the three months ended March
31, 1999, the Company's net sales to its five largest customers accounted for
approximately 34.8% and 25.3% of total net sales, respectively. For the year
ended December 31, 1998, The Venator Group represented 11.8% of the Company's
net sales. Other than the foregoing, no one customer accounted for 10.0% or more
of net sales for either period. Although the Company has long-term relationships
with many of its customers, none of its customers has any contractual
obligations to purchase the Company's products. There can be no assurance that
the Company will be able to retain its existing major customers. In addition,
the retail industry has periodically experienced consolidation, contractions and
closings and any future consolidation, contractions or closings may result in
loss of customers or uncollectability of accounts receivables of any major
customer in excess of amounts insured by the Company. For example, in late 1998.
The Venator Group announced the closure of its Kinney and Footquarters shoe
stores and, in early 1999, Edison Brothers closed its Wild Pair shoe stores.
    
 
   
     As of December 31, 1998 and March 31, 1999, Famous Footwear represented
12.6% and 10.0% of trade receivables, respectively. Other than the foregoing, no
one customer accounted for 10.0% or more of trade receivables for either period.
The loss of or significant decrease in sales to any one of the Company's major
customers or uncollectability of any accounts receivable of any major customer
in excess of amounts insured could have a material adverse effect on its
business, financial condition and results of operations. See
"Business -- Sales."
    
 
   
     In addition, for the year ended December 31, 1998 and the three months
ended March 31, 1999, the top five salespersons accounted for 39.8% and 28.8% of
the Company's net sales, respectively. One of these salespersons generated 17.9%
of the Company's net sales for the year ended December 31, 1998 and 10.7% for
the three months ended March 31, 1999. Other than the foregoing, no salesperson
accounted for 10.0% or more of net sales for either period. The Company has
entered into employment agreements with each of its salespersons. Although each
salesperson has agreed under these agreements to keep certain information of the
Company confidential, these salespersons are not subject to non-competition
agreements with the Company. The loss of any of such salespersons may result in
the disruption of service to such customers serviced by such salespersons, which
could have a material adverse effect on the Company's business, financial
condition and results of operations.
    
 
SEASONALITY; QUARTERLY FLUCTUATIONS
 
   
     Sales of footwear products are somewhat seasonal in nature with the
strongest sales generally occurring in the third and fourth quarters. In 1996
and 1997, 34.0% and 34.0% of net sales, respectively, and 94.7% and 52.5% of
earnings from operations, respectively, were generated in the third quarter and
28.2% and 33.2% of net sales, respectively, and 56.1% and 35.1% of earnings from
operations, respectively, were generated in the fourth quarter. However, in
1998, 38.4% of net sales and 72.0% of earnings from operations were generated in
the third quarter and 22.0% of net sales and a loss from operations were
generated in the fourth quarter. The Company's net sales in the fourth quarter
of 1998 were adversely affected by the overall weakness in the retail footwear
market. Also, operating expenses for the fourth quarter of 1998 were impacted by
certain discretionary expenses of approximately $3.2 million and by
significantly higher marketing expenses as a percentage of net sales than the
Company typically incurs. The Company has experienced and
    
                                       13
<PAGE>   15
 
expects to continue to experience variability in its net sales, operating
results and net earnings on a quarterly basis. The Company's domestic customers
generally assume responsibility for scheduling pickup and delivery of purchased
products. Any delay in scheduling or pickup which is beyond the Company's
control, could materially negatively impact the Company's net sales and results
of operations for any given quarter. The Company believes the factors which
influence this variability include (i) the timing of the Company's introduction
of new footwear products, (ii) the level of consumer acceptance of new and
existing products, (iii) general economic and industry conditions that affect
consumer spending and retail purchasing, (iv) the timing of the placement,
cancellation or pickup of customer orders, (v) increases in the number of
employees and overhead to support growth, (vi) the timing of expenditures in
anticipation of increased sales and customer delivery requirements, (vii) the
number and timing of new Company retail store openings and (viii) actions by
competitors. Due to these and other factors, the results for any particular
quarter are not necessarily indicative of results for the full year. This
cyclicality and any related fluctuation in consumer demand could have a material
adverse effect on the Company's business, financial condition and results of
operations. See "Management's Discussion and Analysis of Financial Condition and
Results of Operations -- Quarterly Results and Seasonality" and
"Business -- Sales."
 
EXPOSURE TO FLUCTUATIONS IN ECONOMIC CONDITIONS
 
     The footwear industry in general is dependent on the economic environment
and levels of consumer spending which affect not only the ultimate consumer, but
also retailers, the Company's primary direct customers. Purchases of footwear
tend to decline in periods of recession or uncertainty regarding future economic
prospects, when consumer spending, particularly on discretionary items,
declines. As a result, the Company's operating results may be adversely affected
by downward trends in the economy or the occurrence of events that adversely
affect the economy in general. See "Business -- Industry Overview."
 
INTENSE COMPETITION IN THE FOOTWEAR INDUSTRY
 
     Competition in the footwear industry is intense. Although the Company
believes that it does not compete directly with any single company with respect
to its entire range of products, the Company's products compete with other
branded products within their product category as well as with private label
products sold by retailers, including some of the Company's customers. The
Company's utility footwear and casual shoes compete with footwear offered by
companies such as The Timberland Company, Dr. Martens, Kenneth Cole Productions,
Steven Madden, Ltd. and Wolverine World Wide, Inc. The Company's athletic shoes
compete with brands of athletic footwear offered by companies such as Nike,
Inc., Reebok International Ltd., adidas-Salomon AG and New Balance. The
Company's children's shoes compete with brands of children's footwear offered by
companies such as The Stride Rite Corporation. In varying degrees, depending on
the product category involved, the Company competes on the basis of style,
price, quality, comfort and brand name prestige and recognition, among other
considerations. These and other competitors pose challenges to the Company's
market share in its major domestic markets and may make it more difficult to
establish the Company in Europe, Asia and other international regions. The
Company also competes with numerous manufacturers, importers and distributors of
footwear for the limited shelf space available for the display of such products
to the consumer. Moreover, the general availability of contract manufacturing
capacity allows ease of access by new market entrants. Many of the Company's
competitors are larger, have achieved greater recognition for their brand names,
have captured greater market share and/or have substantially greater financial,
distribution, marketing and other resources than the Company. There can be no
assurance that the Company will be able to compete successfully against present
or future competitors or that competitive pressures faced by the Company will
not have a material adverse effect on the Company's business, financial
condition and results of operations. See "Business -- Competition."
 
                                       14
<PAGE>   16
 
RISKS RELATING TO ADVANCE PURCHASES OF PRODUCTS
 
   
     To minimize purchasing costs, the time necessary to fill customer orders
and the risk of non-delivery, the Company places orders for certain of its
products with its manufacturers prior to the time the Company has received all
of its customers' orders and maintains an inventory of certain products that it
anticipates will be in greater demand. There can be no assurance, however, that
the Company will be able to sell the products it has ordered from manufacturers
or that it has in its inventory. Inventory levels in excess of customer demand
may result in inventory write-downs and the sale of excess inventory at
discounted prices could significantly impair the Company's brand image and could
have a material adverse effect on the Company's business, financial condition
and results of operations. As of March 31, 1999, the Company had approximately
$78.9 million of open purchase orders with its manufacturers and $44.3 million
of inventory relating to order backlog of $136.5 million.
    
 
ADDITIONAL CAPITAL REQUIREMENTS
 
     The Company expects that anticipated cash flow from operations, available
borrowings under the Company's revolving line of credit, after the repayment of
indebtedness described under "Use of Proceeds," cash on hand and its financing
arrangements will be sufficient to provide the Company with the liquidity
necessary to fund its anticipated working capital and capital requirements
through fiscal 2000. However, in connection with its growth strategy, the
Company will incur significant working capital requirements and capital
expenditures. The Company's future capital requirements will depend on many
factors, including, but not limited to, the levels at which the Company
maintains inventory, the market acceptance of the Company's footwear, the levels
of promotion and advertising required to promote its footwear, the extent to
which the Company invests in new product design and improvements to its existing
product design and the number and timing of new store openings. To the extent
that available funds are insufficient to fund the Company's future activities,
the Company may need to raise additional funds through public or private
financing. No assurance can be given that additional financing will be available
or that, if available, it can be obtained on terms favorable to the Company.
Failure to obtain such financing could delay or prevent the Company's planned
expansion, which could adversely affect the Company's business, financial
condition and results of operations. In addition, if additional capital is
raised through the sale of additional equity or convertible securities, dilution
to the Company's stockholders could occur. See "Use of Proceeds" and
"Management's Discussion and Analysis of Financial Condition and Results of
Operations -- Liquidity and Capital Resources."
 
ABILITY TO PROTECT INTELLECTUAL PROPERTY RIGHTS
 
     The Company relies on trademark, copyright and trade secret protection,
patents, non-disclosure agreements and licensing arrangements to establish,
protect and enforce intellectual property rights in its products. In particular,
the Company believes that its future success will depend in significant part on
the Company's ability to maintain and protect the Skechers trademark. The
Company vigorously defends its trademarks against infringement. Despite the
Company's efforts to safeguard and maintain its intellectual property rights,
there can be no assurance that the Company will be successful in this regard.
There can be no assurance that third parties will not assert intellectual
property claims against the Company in the future. Furthermore, there can be no
assurance that the Company's trademarks, products and promotional materials do
not or will not violate the intellectual property rights of others, that its
intellectual property would be upheld if challenged or that the Company would,
in such an event, not be prevented from using its trademarks and other
intellectual property. Such claims, if proved, could materially and adversely
affect the Company's business, financial condition and results of operations. In
addition, although any such claims may ultimately prove to be without merit, the
necessary management attention to and legal costs associated with litigation or
other resolution of future claims concerning trademarks and other intellectual
property rights, could materially and adversely affect the Company's business,
financial
 
                                       15
<PAGE>   17
 
condition and results of operations. The Company has sued and has been sued by
third parties in connection with certain matters regarding its trademarks, none
of which has materially impaired the Company's ability to utilize its
trademarks.
 
     The laws of certain foreign countries do not protect intellectual property
rights to the same extent or in the same manner as do the laws of the United
States. Although the Company continues to implement protective measures and
intends to defend its intellectual property rights vigorously, there can be no
assurance that these efforts will be successful or that the costs associated
with protecting its rights in certain jurisdictions will not be prohibitive.
 
     From time to time, the Company discovers products in the marketplace that
are counterfeit reproductions of the Company's products or that otherwise
infringe upon intellectual property rights held by the Company. There can be no
assurance that actions taken by the Company to establish and protect its
intellectual property rights will be adequate to prevent imitation of its
products by others or to prevent others from seeking to block sales of the
Company's products as violating intellectual property rights. If the Company is
unsuccessful in challenging a third party's products on the basis of
infringement of its intellectual property rights, continued sales of such
product by that or any other third party could adversely impact the Skechers
trademark, result in the shift of consumer preferences away from the Company and
generally have a material adverse effect on the Company's business, financial
condition and results of operations. See "Business -- Intellectual Property
Rights."
 
DEPENDENCE ON KEY PERSONNEL
 
     The Company's success depends to a large extent upon the expertise and
continuing contributions of Robert Greenberg, Chairman of the Board and Chief
Executive Officer, Michael Greenberg, President, and David Weinberg, Executive
Vice President and Chief Financial Officer. Upon the consummation of the
Offering, each of these officers will enter into three-year employment contracts
with the Company. These agreements will not have non-competition provisions upon
termination of employment. See "Management -- Executive
Compensation -- Employment Agreements." The loss of the services of any of these
individuals or any other key employee could have a material adverse effect on
the Company's business, financial condition and results of operations. The
Company's future success also depends on its ability to identify, attract and
retain additional qualified personnel. The competition for such employees is
intense, and there can be no assurance that the Company will be successful in
identifying, attracting and retaining such personnel. The Company maintains $5.0
million of "key man" life insurance on the life of Robert Greenberg. The loss of
key employees or the inability to hire or retain qualified personnel in the
future could have a material adverse effect on the Company's business, financial
condition and results of operations. See "Management -- Directors, Executive
Officers and Key Employees."
 
CONTROL OF THE COMPANY BY PRINCIPAL STOCKHOLDER; DISPARATE VOTING RIGHTS
 
   
     After the Offering, Robert Greenberg, Chairman of the Board and Chief
Executive Officer, will beneficially own 64.2% of the outstanding Class B Common
Stock of the Company (or approximately 61.9% of the outstanding Class B Common
Stock if the Underwriters' over-allotment option is exercised in full). The
holders of Class A Common Stock and Class B Common Stock have identical rights
except that holders of Class A Common Stock are entitled to one vote per share
while holders of Class B Common Stock are entitled to ten votes per share on all
matters submitted to a vote of the stockholders. As a result, Mr. Greenberg will
hold approximately 61.7% of the aggregate number of votes eligible to be cast by
the Company's stockholders (or approximately 58.9% if the Underwriters'
over-allotment option is exercised in full). Therefore, Mr. Greenberg will be
able to control substantially all matters requiring approval by the stockholders
of the Company, including the election of directors and the approval of mergers
or other business combination transactions, and will also have control over the
management and affairs of the Company. As a result of such control, certain
transactions may not be possible without the approval of Mr. Greenberg,
including proxy
    
 
                                       16
<PAGE>   18
 
contests, tender offers, open market purchase programs or other transactions
that could give stockholders of the Company the opportunity to realize a premium
over the then-prevailing market prices for their shares of Class A Common Stock.
The differential in the voting rights could adversely affect the value of the
Class A Common Stock to the extent that investors or any potential future
purchaser of the Company view the superior voting rights of the Class B Common
Stock to have value. See "Management," "Principal and Selling Stockholders" and
"Description of Capital Stock."
 
ANTI-TAKEOVER PROVISIONS
 
   
     The Company is subject to the anti-takeover provisions of Section 203 of
the Delaware General Corporation Law ("DGCL"). In general, Section 203 prevents
an "interested stockholder" (defined generally as a person owning more than
15.0% or more of the Company's outstanding voting stock) from engaging in a
"business combination" with the Company for three years following the date that
person became an interested stockholder unless the business combination is
approved in a prescribed manner. This statute could make it more difficult for a
third party to acquire control of the Company. See "Description of Capital
Stock -- Section 203 of the Delaware General Corporation Law."
    
 
     The Board of Directors has the authority to issue up to 10,000,000 shares
of Preferred Stock and to determine the rights, preferences, privileges and
restrictions of such shares without any further vote or action by the
stockholders. Although at present the Company has no plans to issue any shares
of Preferred Stock, Preferred Stock could be issued with voting, liquidation,
dividend and other rights superior to the rights of the Common Stock. The
issuance of Preferred Stock under certain circumstances could have the effect of
delaying or preventing a change in control of the Company. See "Description of
Capital Stock."
 
     Mr. Greenberg's substantial beneficial ownership position, together with
the authorization of Preferred Stock, the disparate voting rights between the
Class A and Class B Common Stock, the classification of the Board of Directors
and the lack of cumulative voting in the Company's Certificate of Incorporation
and Bylaws, may have the effect of delaying, deferring or preventing a change in
control of the Company, may discourage bids for the Company's Class A Common
Stock at a premium over the market price of the Class A Common Stock and may
adversely affect the market price of the Class A Common Stock. See "Principal
and Selling Stockholders" and "Description of Capital Stock."
 
NO ASSURANCE OF ACTIVE TRADING MARKET FOR CLASS A COMMON STOCK AND POSSIBLE
VOLATILITY OF STOCK PRICE
 
   
     Prior to the Offering, there has been no public market for the Company's
Class A Common Stock. Although the Company has been authorized to list the Class
A Common Stock on the New York Stock Exchange, there can be no assurance that an
active public trading market for the Class A Common Stock will develop after the
Offering or that, if developed, it will be sustained. The public offering price
of the Class A Common Stock offered hereby will be determined by negotiations
between the Company, the selling stockholders and the Representatives of the
Underwriters and may not be indicative of the price at which the Class A Common
Stock will trade after the Offering. Consequently, there can be no assurance
that the market price for the Class A Common Stock will not fall below the
initial public offering price. The market price for shares of the Class A Common
Stock may be volatile and may fluctuate based upon a number of factors,
including, without limitation, business performance, news announcements,
quarterly fluctuations in the Company's financial results, changes in earnings
estimates or recommendations by analysts or changes in general economic and
market conditions. See "Underwriting."
    
 
SHARES ELIGIBLE FOR FUTURE SALE; REGISTRATION RIGHTS
 
     The sales of substantial amounts of the Company's Class A Common Stock in
the public market or the prospect of such sales could materially and adversely
affect the market price of the Class A Common Stock. Upon completion of the
Offering, the Company will have outstanding
                                       17
<PAGE>   19
 
   
10,715,000 shares of Class A Common Stock. In addition, the Company will have
outstanding 26,024,155 shares of Class B Common Stock, all of which will be
convertible into Class A Common Stock on a share-for-share basis at the election
of the holder or upon transfer or disposition to persons who are not Permitted
Transferees (as defined in the Company's Certificate of Incorporation). The
10,715,000 shares of Class A Common Stock offered hereby will be immediately
eligible for sale in the public market without restriction beginning on the date
of this Prospectus. The 26,024,155 shares of Class B Common Stock are restricted
in nature and are saleable pursuant to Rule 144 under the Securities Act of
1933, as amended (the "Securities Act"). All executive officers, directors,
stockholders and optionholders of the Company (including the selling
stockholders) have agreed that they will not, without the prior written consent
of BT Alex. Brown Incorporated on behalf of the Underwriters (which consent may
be withheld in its sole discretion) and subject to certain limited exceptions,
offer, pledge, sell, contract to sell, sell any option or contract to purchase,
sell short, purchase any option or contract to sell, grant any option, right or
warrant to purchase, lend, or otherwise transfer or dispose of, directly or
indirectly, any shares of Common Stock, or any securities convertible into or
exercisable or exchangeable for Common Stock, or enter into any swap or similar
agreement that transfers in whole or in part, any of the economic consequences
of ownership of the Common Stock, for a period commencing on the date of this
Prospectus and continuing to a date 180 days after such date; provided, however,
that such restrictions do not apply to shares of Class A Common Stock sold or
purchased in the Offering or to shares of Class A Common Stock purchased in the
open market following the Offering. BT Alex. Brown Incorporated, on behalf of
the Underwriters, may, in its sole discretion and at any time without notice,
release all or any portion of the securities subject to these lock-up
agreements. Upon consummation of the Offering, Robert Greenberg, Chairman of the
Board and Chief Executive Officer, and Michael Greenberg, President, will
beneficially own an aggregate of 19,356,329 shares of Class B Common Stock for
which they have received certain registration rights to sell such shares of
Class A Common Stock issuable upon conversion of their shares of Class B Common
Stock in the public market. The Company also intends to register under the
Securities Act shares of Class A Common Stock reserved for issuance pursuant to
the Stock Option Plan and the 1998 Purchase Plan. See "Shares Eligible for
Future Sale" and "Underwriting."
    
 
YEAR 2000 COMPLIANCE
 
     The Company is assessing the internal readiness of its computer systems for
handling the year 2000 ("Y2K") issue. Although the Company is not aware of any
material operational issues associated with preparing its internal systems for
the Y2K, there can be no assurance that there will not be a delay in the
implementation of the necessary systems and changes to address the Y2K issues.
The Company's inability to implement such systems and changes in a timely manner
could have a material adverse effect on the Company's business, financial
condition and results of operations. Furthermore, even if the internal systems
of the Company are not materially affected by the Y2K issue, the Company could
be affected by disruptions in the operation of the enterprises with which the
Company interacts. See "Management's Discussion and Analysis of Financial
Condition and Results of Operations -- Year 2000 Compliance."
 
IMMEDIATE AND SUBSTANTIAL DILUTION
 
   
     The anticipated initial public offering price is substantially higher than
the book value per outstanding share of the Class A Common Stock. Purchasers of
the Class A Common Stock will experience immediate and substantial dilution in
net tangible book value of $10.95 per share based upon an assumed initial public
offering price of $14.00 per share. Moreover, to the extent outstanding options
to purchase Class A Common Stock are exercised in the future, there will be
further dilution. See "Dilution."
    
 
                                       18
<PAGE>   20
 
                                USE OF PROCEEDS
 
   
     The net proceeds to be received by the Company from the sale of the
8,925,000 shares of Class A Common Stock offered by the Company (after deducting
the estimated underwriting discounts and commissions and estimated Offering
expenses payable by the Company) are estimated to be $114.2 million. The Company
intends to apply the net proceeds from the Offering (i) to repay all
indebtedness owed under its revolving line of credit (which had an outstanding
balance of $46.9 million as of March 31, 1999), (ii) to repay a $10.0 million
subordinated note (the "Subordinated Note") and a $1.8 million unsubordinated
note (the "Unsubordinated Note"), each owing to the Greenberg Family Trust,
(iii) to make the Final 1998 Distribution, which consists of the final
installment of Federal income taxes payable on S Corporation earnings for 1998
and is anticipated to be $7.6 million, (iv) to make the Final Tax Distribution,
which consists of income taxes payable on S Corporation earnings from January 1,
1999 through the date of termination of the Company's S Corporation status and
is anticipated to be $1.7 million and (v) to make the Final S Corporation
Distribution, which is designed to constitute the substantial portion of the
Company's remaining undistributed accumulated S Corporation earnings through the
date of termination of the Company's S Corporation status and is anticipated to
be $20.0 million. The remainder of the net proceeds will be used for other
general corporate purposes, including working capital.
    
 
   
     The revolving line of credit to be repaid is part of a credit facility
provided by Heller Financial, Inc. The revolving line of credit provides for
borrowings of up to $120.0 million and bears interest at the Company's option at
either the prime rate (7.75% at March 31, 1999) plus 25 basis points or at Libor
(5.06% at March 31, 1999) plus 2.75%. Approximately $46.9 million was
outstanding under the revolving line of credit as of March 31, 1999. By repaying
this indebtedness, the Company expects to have additional flexibility and
liquidity to pursue its growth strategies. The Subordinated Note and
Unsubordinated Note each bear interest at the prime rate (7.75% at March 31,
1999) and are due on demand. The Greenberg Family Trust has agreed not to call
the Subordinated Note prior to April 2000. The proceeds from the issuance of
these notes were used to repay a term note in the principal amount of $13.3
million owed to Heller Financial, Inc. See "Certain Transactions."
    
 
   
     The Company will not receive any proceeds from the sale of shares of Class
A Common Stock by the selling stockholders.
    
 
                           PRIOR S CORPORATION STATUS
 
     In May 1992, the Company elected to be treated for Federal and state income
tax purposes as an S Corporation under Subchapter S of the Internal Revenue Code
of 1986, as amended (the "Code"), and comparable state laws. As a result,
earnings of the Company, since such initial election, have been included in the
taxable income of the Company's stockholders for Federal and state income tax
purposes, and the Company has not been subject to income tax on such earnings,
other than franchise and net worth taxes. Prior to the closing of the Offering,
the Company will terminate its S Corporation status, and the Company will be
treated for Federal and state income tax purposes as a corporation under
Subchapter C of the Code and, as a result, will become subject to state and
Federal income taxes.
 
   
     By reason of the Company's treatment as an S Corporation for Federal and
state income tax purposes, the Company, since inception, has provided to its
stockholders funds for the payment of income taxes on the earnings of the
Company. The Company declared distributions consisting of amounts attributable
to payment of such taxes of $112,000, $3.2 million and $7.9 million in 1996,
1997 and 1998, respectively. In January 1999, the Company made a $370,000 S
Corporation distribution, $350,000 of which consisted of assets related to the
"Cross Colours" trademark and approximately $20,000 of which was paid in cash
(the "January 1999 Distribution"). See "Certain Transactions." In April 1999,
the Company made the first installment of Federal income taxes payable on S
Corporation earnings for 1998 (the "April Tax Distribution"). Also, the Company
will use a portion of the proceeds of the Offering to make the final installment
of Federal income taxes
    
 
                                       19
<PAGE>   21
 
   
payable on S Corporation earnings for 1998 (the "Final 1998 Distribution"). The
amount of the April Tax Distribution was $3.5 million and the amount of the
Final 1998 Distribution is estimated to be approximately $7.6 million.
    
 
   
     Upon the termination of the Company's S Corporation status, the Company
will declare (i) the Final Tax Distribution consisting of income taxes payable
on S Corporation earnings from January 1, 1999 through the date of termination
of the Company's S Corporation status, and (ii) the Final S Corporation
Distribution in an amount designed to constitute the substantial portion of the
Company's remaining undistributed accumulated S Corporation earnings through the
date of termination of the Company's S Corporation status. The Company estimates
that the amount of the Final Tax Distribution will be approximately $1.7 million
(the "Final Tax Distribution") and the amount of the Final S Corporation
Distribution will be approximately $20.0 million (the "Final S Corporation
Distribution"); such amounts will be paid with a portion of the net proceeds of
the Offering. See "Use of Proceeds." Purchasers of shares of Class A Common
Stock in the Offering will not receive any portion of the Final 1998
Distribution, the Final Tax Distribution or the Final S Corporation
Distribution. On and after the date of such termination, the Company will no
longer be treated as an S Corporation and, accordingly, will be fully subject to
Federal and state income taxes. All pro forma income taxes reflect adjustments
for Federal and state income taxes as if the Company had been taxed as a C
Corporation rather than an S Corporation.
    
 
   
     In connection with the Offering and the termination of the Company's S
Corporation tax status, the Company will enter into a tax indemnification
agreement with each of its stockholders. The agreement will provide that the
Company will indemnify and hold harmless each of the stockholders for Federal,
state, local or foreign income tax liabilities, and costs relating thereto,
resulting from any adjustment to the Company's taxable income that is the result
of an increase in or change in character of, the Company's income during the
period it was treated as an S Corporation up to the Company's tax savings in
connection with such adjustments. The agreements will also provide that if there
is a determination that the Company was not an S Corporation prior to the
Offering, the stockholders will indemnify the Company for the additional tax
liability arising as a result of such determination. The stockholders will also
indemnify the Company for any increase in the Company's tax liability to the
extent such increase results in a related decrease in the stockholders' tax
liability.
    
 
                                DIVIDEND POLICY
 
   
     The Company anticipates that the Final 1998 Distribution, to be paid with a
portion of the net proceeds of the Offering to the Company, and after the
payment of the Final Tax Distribution and the Final S Corporation Distribution
in connection with the termination of the S Corporation status of the Company,
all earnings will be retained for the foreseeable future for use in the
operations of the business. Purchasers of shares of Class A Common Stock in the
Offering will not receive any portion of the Final 1998 Distribution, the Final
Tax Distribution or the Final S Corporation Distribution. Any future
determination as to the declaration or payment of dividends will be at the
discretion of the Company's Board of Directors and will depend upon the
Company's results of operations, financial condition, contractual restrictions
and other factors deemed relevant by the Board of Directors. The Company's
credit facility prohibits the payment of dividends by the Company if the Company
is in default of any provisions of the credit facility. For certain information
regarding S Corporation distributions declared by the Company in 1996, 1997 and
1998 and the January 1999 Distribution, the April Tax Distribution, the Final
1998 Distribution, the Final Tax Distribution and the Final S Corporation
Distribution, see "Management's Discussion and Analysis of Financial Condition
and Results of Operations -- Liquidity and Capital Resources."
    
 
                                       20
<PAGE>   22
 
                                 CAPITALIZATION
 
   
     The following table sets forth the capitalization of the Company after
giving effect to the Recapitalization (i) on an actual basis as of March 31,
1999 (when the Company was an S Corporation), (ii) on a pro forma basis to
reflect the April Tax Distribution of $3.5 million and (iii) on a pro forma
basis as adjusted to reflect (A) the Final 1998 Distribution, estimated to be
$7.6 million, the Final Tax Distribution, estimated to be $1.7 million, and the
Final S Corporation Distribution, estimated to be $20.0 million, to be made in
connection with the termination of the Company's S Corporation status (see
"Prior S Corporation Status"), (B) the recording by the Company of $2.0 million
of deferred tax assets as if the Company were treated as a C Corporation since
its inception, (C) the issuance and sale of the shares of Class A Common Stock
offered by the Company at an assumed initial public offering price of $14.00 per
share (the mid-point of the range), after deducting the estimated underwriting
discounts and commissions and estimated Offering expenses payable by the
Company, and the anticipated application of the estimated net proceeds
therefrom, and (D) the repayment of $46.9 million under the revolving line of
credit and $11.8 million under two term notes to a stockholder. This table
should be read in conjunction with the Consolidated Financial Statements and the
Notes thereto included elsewhere in this Prospectus.
    
 
   
<TABLE>
<CAPTION>
                                                               AS OF MARCH 31, 1999
                                                     -----------------------------------------
                                                                                PRO FORMA,
                                                     ACTUAL     PRO FORMA    AS ADJUSTED(1)(2)
                                                     -------    ---------    -----------------
                                                         (IN THOUSANDS, EXCEPT SHARE DATA)
<S>                                                  <C>        <C>          <C>
Short-term debt(3).................................  $49,396     $49,396         $    744
                                                     =======     =======         ========
Long-term debt:
  Notes payable to stockholder.....................  $10,000     $10,000         $     --
  Other long-term debt.............................    3,493       3,493            3,493
Stockholders' equity:
  Preferred Stock, $.001 par value; 10,000,000
     shares authorized; none issued and outstanding
     actual, pro forma and pro forma as adjusted...       --          --               --
  Class A Common Stock, $.001 par value;
     100,000,000 shares authorized; none issued and
     outstanding actual and pro forma; 10,715,000
     shares issued and outstanding pro forma as
     adjusted(4)...................................       --          --               11
  Class B Common Stock, $.001 par value; 60,000,000
     shares authorized; 27,814,155 shares issued
     and outstanding actual and pro forma;
     26,024,155 shares issued and outstanding pro
     forma as adjusted.............................        2           2               26
  Additional paid-in capital(5)....................       --          --          114,829
  Retained earnings (accumulated deficit)..........   30,733      27,193              (85)
                                                     -------     -------         --------
          Total stockholders' equity...............   30,735      27,195          114,781
                                                     -------     -------         --------
          Total capitalization.....................  $44,228     $40,688         $118,274
                                                     =======     =======         ========
</TABLE>
    
 
- ---------------
   
(1) Reflects the conversion of 1,790,000 shares of Class B Common Stock into
    1,790,000 shares of Class A Common Stock as a result of the anticipated sale
    of stock by the selling stockholders pursuant to the Offering.
    
 
   
(2) Repayment of short-term debt includes $46,857,000 under the revolving line
    of credit and $1,795,000 of the Unsubordinated Note. Repayment of long-term
    debt includes $10,000,000 of the Subordinated Note.
    
 
   
(3) Includes the current installments of other long-term debt of $744,000 and
    the Unsubordinated Note payable to stockholder of $1,795,000.
    
 
   
(4) Excludes options to acquire 1,390,715 shares of Class A Common Stock
    outstanding as of March 31, 1999, at a per share exercise price of $2.78.
    Options to purchase an aggregate of 1,142,907 shares of Class A Common Stock
    are expected to be granted to certain employees and non-employee directors
    of the Company at the effective date of the Offering at a per share exercise
    price equal to the initial public offering price. See "Management -- Stock
    Options."
    
 
   
(5) In 1998, the Company charged to expense $660,000 of costs related to the
    Offering.
    
 
                                       21
<PAGE>   23
 
                                    DILUTION
 
   
     The net tangible book value of the Company's Common Stock at March 31, 1999
was approximately $30.0 million or $1.08 per share. The pro forma net tangible
book value of the Company's Common Stock at March 31, 1999 was approximately
$(2.9) million or $(.10) per share. Pro forma net tangible book value per share
represents total tangible assets reduced by the amount of total liabilities,
divided by the number of shares of Common Stock outstanding, after giving effect
to (i) the April Tax Distribution of $3.5 million which was paid in April 1999
and (ii) the Final 1998 Distribution estimated to be $7.6 million, the Final Tax
Distribution estimated to be $1.7 million and the Final S Corporation
Distribution estimated to be $20.0 million and payment of each thereof with a
portion of the net proceeds of the Offering (see "Prior S Corporation Status").
After giving effect to the sale by the Company of the shares of Class A Common
Stock offered by the Company hereby at an assumed initial public offering price
of $14.00 per share (the mid-point of the range), after deducting the estimated
underwriting discounts and commissions and estimated Offering expenses, the pro
forma as adjusted net tangible book value of the Company at March 31, 1999 would
have been $112.0 million or $3.05 per share of Common Stock. This represents an
immediate increase in pro forma net tangible book value of $3.15 per share to
existing stockholders and an immediate and substantial dilution of $10.95 per
share to new investors purchasing shares in the Offering. The following table
illustrates this per share dilution:
    
 
   
<TABLE>
<S>                                                           <C>         <C>
Assumed initial public offering price per share.............              $  14.00
  Pro forma net tangible book value per share as of March
     31, 1999...............................................  $   (.10)
  Increase per share attributable to new investors..........      3.15
                                                              --------
Pro forma as adjusted net tangible book value per share
  after the Offering........................................                  3.05
                                                                          --------
Dilution per share to new investors.........................              $  10.95
                                                                          ========
</TABLE>
    
 
   
     The following table summarizes, on a pro forma basis as of March 31, 1999,
after giving effect to the adjustments set forth above, the number of shares of
Class A Common Stock purchased from the Company, the total consideration paid to
the Company and the average price per share of Common Stock paid by the existing
stockholders and by the new investors in the Offering:
    
 
<TABLE>
<CAPTION>
                                     SHARES                     TOTAL
                                    PURCHASED               CONSIDERATION
                              ---------------------    -----------------------    AVERAGE PRICE
                                NUMBER      PERCENT       AMOUNT       PERCENT      PER SHARE
                              ----------    -------    ------------    -------    -------------
<S>                           <C>           <C>        <C>             <C>        <C>
Existing stockholders(1)....  27,814,155      75.7%    $      2,000       0.0%       $ 0.00
New investors(1)............   8,925,000      24.3      124,950,000     100.0        $14.00
                              ----------     -----     ------------    ------
          Total.............  36,739,155     100.0%    $124,952,000     100.0%
                              ==========     =====     ============    ======
</TABLE>
 
- ---------------
   
(1) Sales by the selling stockholders in the Offering will reduce the number of
    shares held by existing stockholders to 26,024,155, or 70.8% of the total
    number of shares of Common Stock outstanding after the Offering, and will
    increase the number of shares held by new investors to 10,715,000 shares, or
    29.2% of the total number of shares of Common Stock outstanding after the
    Offering. See "Principal and Selling Stockholders."
    
 
     The above tables exclude 1,390,715 shares of Class A Common Stock issuable
upon the exercise of outstanding stock options at an exercise price of $2.78. To
the extent outstanding options are exercised, new investors will experience
further dilution. See "Management -- Stock Options -- 1998 Stock Option Plan,"
"-- 1998 Employee Stock Purchase Plan" and Note 6 of Notes to Consolidated
Financial Statements.
 
                                       22
<PAGE>   24
 
                            SELECTED FINANCIAL DATA
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
 
   
     The selected data presented below under the captions "Statement of
Operations Data" and "Balance Sheet Data" for, and as of the end of, each of the
years in the five-year period ended December 31, 1998, are derived from the
Consolidated Financial Statements of Skechers U.S.A., Inc., which consolidated
financial statements have been audited by KPMG LLP, independent certified public
accountants. The Consolidated Financial Statements as of December 31, 1997 and
1998, and for each of the years in the three-year period ended December 31,
1998, and the report thereon, are included elsewhere in this Prospectus. The
selected financial data presented below under the caption "Pro Forma Statement
of Operations Data," and the selected statement of operations data for the three
months ended March 31, 1998 and 1999, and the selected balance sheet data as of
March 31, 1999, have been derived from the unaudited consolidated financial
statements of the Company, and include all adjustments, consisting solely of
normal recurring accruals, which management considers necessary for a fair
presentation of such financial information for those periods. Results of
operations for the three months ended March 31, 1999 are not necessarily
indicative of results for the full year.
    
 
   
<TABLE>
<CAPTION>
                                                                                                         THREE MONTHS
                                                                                                             ENDED
                                                              YEAR ENDED DECEMBER 31,                      MARCH 31,
                                                ----------------------------------------------------   -----------------
                                                  1994       1995       1996       1997       1998      1998      1999
                                                --------   --------   --------   --------   --------   -------   -------
<S>                                             <C>        <C>        <C>        <C>        <C>        <C>       <C>
STATEMENT OF OPERATIONS DATA:
  Net sales...................................  $90,755    $110,649   $115,410   $183,827   $372,680   $59,873   $95,736
  Cost of sales...............................   61,579     78,692     81,199    115,104    218,100     37,390    59,038
                                                -------    --------   --------   --------   --------   -------   -------
    Gross profit..............................   29,176     31,957     34,211     68,723    154,580     22,483    36,698
  Royalty income, net.........................    1,012      1,843      1,592        894        855        132        49
                                                -------    --------   --------   --------   --------   -------   -------
                                                 30,188     33,800     35,803     69,617    155,435     22,615    36,747
                                                -------    --------   --------   --------   --------   -------   -------
  Operating expenses:
    Selling...................................   10,872     12,150     11,739     21,584     49,983      7,017    15,571
    General and administrative................   15,810     19,850     18,939     32,397     71,461     13,093    16,397
                                                -------    --------   --------   --------   --------   -------   -------
                                                 26,682     32,000     30,678(1)  53,981    121,444     20,110    31,968
                                                -------    --------   --------   --------   --------   -------   -------
    Earnings from operations..................    3,506      1,800      5,125     15,636     33,991      2,505     4,779
                                                -------    --------   --------   --------   --------   -------   -------
  Other income (expense):
    Interest..................................   (2,461)    (3,676)    (3,231)    (4,186)    (8,631)    (1,484)   (1,754)
    Other, net................................       18        214         61        (37)      (239)        64       482
                                                -------    --------   --------   --------   --------   -------   -------
                                                 (2,443)    (3,462)    (3,170)    (4,223)    (8,870)    (1,420)   (1,272)
                                                -------    --------   --------   --------   --------   -------   -------
    Earnings (loss) before income taxes and                                                              1,085     3,507
      extraordinary credit....................    1,063     (1,662)     1,955     11,413     25,121
  State income taxes -- all current...........       54          3         45        390        650         33        78
                                                -------    --------   --------   --------   --------   -------   -------
    Earnings (loss) before extraordinary                                                                 1,052     3,429
      credit..................................    1,009     (1,665)     1,910     11,023     24,471
                                                -------    --------   --------   --------   --------   -------   -------
  Extraordinary credit, net of state income                                                                 --        --
    taxes.....................................       --        443(1)      --         --         --
                                                -------    --------   --------   --------   --------   -------   -------
    Net earnings (loss).......................  $ 1,009    $(1,222)   $ 1,910    $11,023    $24,471    $ 1,052   $ 3,429
                                                =======    ========   ========   ========   ========   =======   =======
PRO FORMA OPERATIONS DATA:(2)
  Earnings (loss) before income taxes and                                                              $ 1,085   $ 3,507
    extraordinary credit......................  $ 1,063    $(1,662)   $ 1,955    $11,413    $25,121
  Income taxes (benefit)......................      425       (665)       782      4,565     10,048        434     1,403
                                                -------    --------   --------   --------   --------   -------   -------
    Earnings (loss) before extraordinary                                                                   651     2,104
      credit..................................      638       (997)     1,173      6,848     15,073
  Extraordinary credit, net of state income                                                                 --        --
    taxes.....................................       --        270(1)      --         --         --
                                                -------    --------   --------   --------   --------   -------   -------
    Net earnings (loss).......................  $   638    $  (727)   $ 1,173    $ 6,848    $15,073    $   651   $ 2,104
                                                =======    ========   ========   ========   ========   =======   =======
  Net earnings (loss) per share:(3)
    Basic.....................................  $   .02    $  (.03)   $   .04    $   .25    $   .54    $   .02   $   .08
    Diluted...................................  $   .02    $  (.03)   $   .04    $   .24    $   .50    $   .02   $   .07
  Weighted average shares:(3)
    Basic.....................................   27,814     27,814     27,814     27,814     27,814     27,814    27,814
    Diluted...................................   29,067     29,067     29,067     29,067     30,136     29,996    29,919
</TABLE>
    
 
   
<TABLE>
<CAPTION>
                                                                         AS OF DECEMBER 31,                    AS OF
                                                          ------------------------------------------------   MARCH 31,
                                                           1994      1995      1996      1997       1998       1999
                                                          -------   -------   -------   -------   --------   ---------
<S>                                                       <C>       <C>       <C>       <C>       <C>        <C>
BALANCE SHEET DATA:
  Working capital.......................................  $ 8,930   $ 8,155   $11,987   $17,081   $ 23,106   $ 26,349
  Total assets..........................................   43,575    47,701    42,151    90,881    146,284    120,381
  Total debt............................................   28,180    31,748    25,661    39,062     70,933     62,889
  Stockholders' equity..................................    2,330       938     3,336    11,125     27,676     30,735
</TABLE>
    
 
                                       23
<PAGE>   25
 
- ---------------
(1) Includes an extraordinary gain of $443,000 net of state income taxes of
    $7,000 ($270,000 on a pro forma basis, net of $180,000) resulting from the
    acceleration of the repayment of a note.
 
(2) Reflects adjustments for Federal and state income taxes as if the Company
    had been taxed as a C Corporation, at the assumed rate of 40.0%, rather than
    as an S Corporation.
 
   
(3) Weighted average diluted shares outstanding for the year ended December 31,
    1998 and for each of the three months ended March 31, 1998 and 1999 includes
    shares of Class A Common Stock issuable upon exercise of stock options
    outstanding, after applying the treasury stock method based on an assumed
    initial public offering price of $14.00 per share (the mid-point of the
    range). The weighted average diluted shares for all periods presented also
    gives effect to the sale by the Company of those shares of Class A Common
    Stock necessary to fund the payment of the excess of (i) the sum of
    stockholder distributions during the previous 12-month period (during fiscal
    1998 for the determination of shares outstanding for each of the years in
    the five year period ended December 31, 1998 and the three month period
    ended March 31, 1998, and during the 15 months ended March 31, 1999 for the
    determination of shares outstanding for the three month period ended March
    31, 1999) and distributions paid or declared thereafter until the
    consummation of the Offering over (ii) the S Corporation earnings in the
    previous 12-month period (for the year ended December 31, 1998 and 15 months
    for the three months ended March 31, 1999), based on an assumed initial
    public offering price of $14.00 per share (the mid-point of the range), net
    of estimated underwriting discounts. See "Capitalization" and
    "Management -- Stock Options." For further information pertaining to the
    calculation of earnings per share, see Note 1 of Notes to Consolidated
    Financial Statements.
    
 
                                       24
<PAGE>   26
 
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
     The following discussion should be read in conjunction with the Company's
Consolidated Financial Statements and Notes thereto appearing elsewhere herein.
This section contains certain forward-looking statements that involve risks and
uncertainties including, but not limited to, information with regard to the
Company's plans to increase the number of retail locations and styles of
footwear, the maintenance of customer accounts and expansion of business with
such accounts, the successful implementation of the Company's strategies, future
growth and growth rates, and future increases in net sales, expenses, capital
expenditures and net earnings. Without limiting the foregoing, the words
"believes," "anticipates," "plans," "expects," "may," "will," "intends,"
"estimates" and similar expressions are intended to identify forward-looking
statements. These forward-looking statements involve risks and uncertainties,
and the Company's actual results may differ materially from the results
discussed in the forward-looking statements as a result of certain factors set
forth in "Risk Factors" and elsewhere in this Prospectus.
 
OVERVIEW
 
     The Company designs and markets branded contemporary casual, active, rugged
and lifestyle footwear for men, women and children. The Company sells its
products to department stores such as Nordstrom, Macy's, Dillards,
Robinson's-May and JC Penney, and specialty retailers such as Genesco's Journeys
and Jarman chains, The Venator Group's Foot Locker and Lady Foot Locker chains,
Pacific Sunwear and Footaction U.S.A. The Company's marketing focus is to
maintain and enhance recognition of the Skechers brand name as a casual, active,
youthful, lifestyle brand that stands for quality, comfort and design
innovation. Although the Company spent 18.3% of net sales on marketing in the
fourth quarter of 1998, which raised total marketing expenditures for the year
to 11.3% of net sales, the Company typically endeavors to spend between 8.0% and
10.0% of net sales in the marketing of Skechers footwear through an integrated
effort of advertising, promotions, public relations, trade shows and other
marketing efforts.
 
   
     The Company was founded in 1992 as a distributor of Dr. Martens footwear.
The Company began designing and marketing men's footwear under the Skechers
brand name and other brand names including "Cross Colours," "Karl Kani" and
"So . . . L.A." in 1992. Shortly after launching these branded footwear lines,
the Company discontinued distributing Dr. Martens footwear. In 1995, the Company
began to shift its focus to the Skechers brand name by de-emphasizing the sale
of "Kani" branded products and discontinuing the sale of "Cross Colours" and
"So . . . L.A." branded footwear. In early 1996, the Company substantially
increased its product offerings in, and marketing focus on, its Skechers women's
and children's lines. The Company divested the "Karl Kani" license in August
1997. Substantially all of the Company's products are marketed under the
Skechers name.
    
 
     Management believes the Skechers product offerings of men's, women's and
children's footwear appeal to a broad customer base between the ages of 5 and 40
years. Skechers men's and women's footwear are primarily designed with the
active, youthful lifestyle of the 12 to 25 year old age group in mind. Products
include basic styles, and seasonal or fashion styles. Seasonal or fashion styles
are designed to establish or capitalize on market trends. The Company increased
its styles offered from approximately 600 for the year ended December 31, 1997
to approximately 900 for the year ended December 31, 1998. Management believes
that a substantial portion of the Company's gross sales were generated from
styles which management considers basic.
 
   
     The Company has realized rapid growth since inception, increasing net sales
at a compound annual growth rate of 42.4% from $90.8 million in 1994 to $372.7
million in 1998. From 1997 to 1998, the Company experienced a 102.7% and 117.4%
increase in net sales and earnings from operations, respectively. In addition,
for the three months ended March 31, 1999, the Company experienced a 59.9% and
90.8% increase in net sales and earnings from operations, respectively, compared
to the comparable period from the prior year. From 1997 to 1998, the Company
also
    
 
                                       25
<PAGE>   27
 
   
experienced an improvement in Gross Margin from 37.4% to 41.5% and Operating
Margin from 8.5% to 9.1%. For the three months ended March 31, 1999, the Company
increased its Gross Margin from 37.6% to 38.3% and its Operating Margin from
4.2% to 5.0% compared to the comparable period from the prior year. These
improvements resulted in part from the shift to offering Skechers product
exclusively and in part from economies of scale. In the future, the Company's
rate of growth will be dependent upon, among other things, the continued success
of its efforts to expand its footwear offerings. There can be no assurance that
the rate of growth will not decline in future periods or that the Company will
improve or maintain Operating Margins.
    
 
     As the Company's net sales growth has accelerated, management has focused
on investing in infrastructure to support continued expansion in a disciplined
manner. Major areas of investment have included expanding the Company's
distribution facilities, hiring additional personnel, developing product
sourcing and quality control offices in Taiwan, upgrading the Company's
management information systems, developing and expanding the Company's retail
stores and launching its direct mail business in August 1998 through its web
site and catalog. The Company has established this infrastructure to achieve
further economies of scale in anticipation of continued increases in net sales.
Because expenses relating to this infrastructure are fixed, at least in the
short-term, operating results and margins would be adversely affected if the
Company does not achieve anticipated continued growth.
 
   
     As of April 30, 1999, the Company operated 22 concept stores at marquee
locations in major metropolitan cities. Each concept store serves not only as a
showcase for the Company's full product offering for the current season but also
as a rapid product feedback mechanism. Product sell-through information derived
from the Company's concept stores enables the Company's sales, merchandising and
production staff to respond to market changes and new product introductions.
Such responses serve to augment sales and limit inventory markdowns and customer
returns and allowances. As of April 30, 1999, the Company also operated 16
factory and warehouse outlet stores that enable the Company to liquidate excess,
discontinued and odd-size inventory in a cost efficient manner. The Company
plans to increase the number of retail locations in the future to further its
strategic goals as well as in an effort to increase net sales and net earnings.
The Company plans to open at least two new concept stores and three new outlet
stores in the remainder of 1999. For the year ended December 31, 1998 and the
three months ended March 31, 1999 approximately 7.4% and 8.6% of net sales were
generated by the Company's retail stores, respectively.
    
 
   
     During 1998, Skechers sold to approximately 2,200 retail accounts
representing in excess of 10,000 storefronts. For the year ended December 31,
1998, The Venator Group represented 11.8% of the Company's net sales. Other than
the foregoing, no one customer accounted for 10.0% or more of the Company's net
sales for either the year ended December 31, 1998 or the three months ended
March 31, 1999. Management has implemented a strategy of controlling the growth
of the distribution channels through which the Company's products are sold in
order to protect the Skechers brand name, properly service customer accounts and
better manage the growth of the business. Increasing sales to existing customers
and the opening of additional retail stores depend on various factors, including
strength of the Company's brand name, competitive conditions, the ability of the
Company to manage the increased sales and stores and the availability of
desirable locations. There can be no assurance that the Company will be able to
increase its sales to existing customers or to open and operate new retail
stores on a profitable basis. There can be no assurance that the Company's
growth strategy will be successful or that the Company's net sales or net
earnings will increase as a result of the implementation of such efforts.
    
 
   
     Although the Company's primary focus is on the domestic market, the Company
presently markets its product in countries in Europe, Asia and selected other
foreign regions through distributorship agreements. For the year ended December
31, 1998 and the three months ended March 31, 1999, approximately 9.1% and 10.7%
of the Company's net sales was derived from its international operations,
respectively. To date, substantially, all international sales have been made in
U.S. Dollars, although there can be no assurance that this will continue to be
the case. The Company's goal is to increase sales through distributors by
heightening the Company's marketing
    
                                       26
<PAGE>   28
 
   
support in these countries. Sales through foreign distributors result in lower
Gross Margins to the Company than domestic sales. To the extent that the Company
expands its international operations through distribution arrangements, its
overall Gross Margins may be adversely affected. In 1998, the Company launched
its first major international advertising campaign in Europe and Asia. In an
effort to increase profit margins on products sold internationally and more
effectively promote the Skechers brand name, the Company is exploring selling
directly to retailers in certain European countries in the future. In addition,
the Company is exploring selectively opening flagship retail stores
internationally on its own or through joint ventures. There can be no assurance
that such expansion plans will be successful.
    
 
     Management believes that selective licensing of the Skechers brand name to
non-footwear-related manufacturers may broaden and enhance the Skechers image
without requiring significant capital investments or the incurrence of
significant incremental operating expenses by the Company. Although the Company
has licensed certain manufacturers to produce and market certain Skechers
products on a limited basis, to date it has not derived any significant royalty
income from such licensing arrangements. Royalty income is recognized as revenue
when earned. The substantial portion of the Company's royalty income to date was
derived from royalties paid in connection with sales of "Karl Kani" licensed
apparel. The Company divested the license in August 1997. Management believes
that revenues from licensing agreements will not be a material source of growth
for the Company in the near term; however, management believes that such
revenues may present an attractive long-term opportunity with minimal near-term
costs.
 
   
     The Company contracts with third parties for the manufacture of all of its
products. The Company does not own or operate any manufacturing facilities. For
the year ended December 31, 1998, the top four manufacturers of the Company's
products accounted for 15.4%, 14.2%, 12.1% and 10.4% of total purchases,
respectively. For the three months ended March 31, 1999, the top four
manufacturers of the Company's products accounted for 15.8%, 14.0%, 13.2% and
10.0% of total purchases, respectively. Other than the foregoing, no one
manufacturer accounted for more than 10.0% of the Company's total purchases for
such periods. To date, substantially all products are purchased in U.S. Dollars,
although there can be no assurance that this will continue to be the case. The
Company believes the use of independent manufacturers increases its production
flexibility and capacity while at the same time allowing the Company to
substantially reduce capital expenditures and avoid the costs of managing a
large production work force. Substantially all of the Company's products are
produced in China. The Company finances its production activities in part
through the use of interest-bearing open purchase arrangements with certain of
its Asian manufacturers. These facilities currently bear interest at a rate
between 9.0% and 12.0% per annum with financing for up to 90 days. Management
believes that the use of these arrangements affords the Company additional
liquidity and flexibility.
    
 
     Finished goods are reviewed, inspected and shipped to domestic accounts
primarily from the Company's distribution centers located in Ontario,
California, and are primarily shipped directly from the manufacturer to
Skechers' international distributors. The Company intends to install a new
material handling system in its most recently opened distribution center to
enhance its ability to monitor inventory levels and distribution activities at
such site. The system, which is expected to cost $10.0 million, is anticipated
to become operational mid-2000.
 
     In May 1992, the Company elected to be treated for Federal and state income
tax purposes as an S Corporation under Subchapter S of the Code and comparable
state laws. As a result, earnings of the Company, since such initial election,
have been included in the taxable income of the Company's stockholders for
Federal and state income tax purposes, and the Company has not been subject to
income tax on such earnings, other than franchise and net worth taxes. Upon the
termination of the Company's S Corporation status, the Company will be treated
for Federal and state income tax purposes as a corporation under Subchapter C of
the Code and, as a result, will become subject to state and Federal income
taxes. By reason of the Company's treatment as an S Corporation for Federal and
state income tax purposes, the Company, since inception, has provided to its
stockhold-
                                       27
<PAGE>   29
 
   
ers funds for the payment of income taxes on the earnings of the Company. The
Company declared distributions consisting of amounts attributable to payment of
such taxes of $112,000, $3.2 million and $7.9 million in 1996, 1997 and 1998,
respectively. In January 1999, the Company made the January 1999 Distribution
consisting of $350,000 of assets related to the "Cross Colours" trademark and
approximately $20,000 of cash. See "Certain Transactions." In April 1999, the
Company declared the April Tax Distribution consisting of the first installment
of Federal income taxes payable on S Corporation earnings for 1998. Also, the
Company will use a portion of its proceeds of the Offering to make the Final
1998 Distribution consisting of the final installment of Federal income taxes
payable on S Corporation earnings for 1998. The amount of the April Tax
Distribution was $3.5 million and the amount of the Final 1998 Distribution is
estimated to be approximately $7.6 million. Upon the termination of the
Company's S Corporation status, the Company will also declare (i) the Final Tax
Distribution consisting of income taxes payable on S Corporation earnings from
January 1, 1999 through the date of termination of the Company's S Corporation
status, and (ii) the Final S Corporation Distribution in an amount designed to
constitute the substantial portion of the Company's remaining and undistributed
accumulated S Corporation earnings through the date of termination of the
Company's S Corporation status. The Company estimates that the amount of the
Final Tax Distribution will be approximately $1.7 million and the amount of the
Final S Corporation Distribution will be approximately $20.0 million and such
amounts will be paid with a portion of the net proceeds of the Offering. See
"Use of Proceeds." Purchasers of shares of Class A Common Stock in the Offering
will not receive any portion of the Final 1998 Distribution, the Final Tax
Distribution or the Final S Corporation Distribution. On and after the date of
such termination, the Company will no longer be treated as an S Corporation and,
accordingly, will be fully subject to Federal and state income taxes. All pro
forma income taxes reflect adjustments for Federal and state income taxes as if
the Company had been taxed as a C Corporation rather than an S Corporation.
    
 
RESULTS OF OPERATIONS
 
   
     The following table sets forth for the periods indicated, selected
information from the Company's results of operations as a percentage of net
sales. Pro forma reflects adjustments for Federal and state income taxes as if
the Company had been taxed as a C Corporation rather than an S Corporation.
    
 
   
<TABLE>
<CAPTION>
                                                                               THREE MONTHS
                                                  YEAR ENDED DECEMBER 31,    ENDED MARCH 31,
                                                  -----------------------    ----------------
                                                  1996     1997     1998      1998      1999
                                                  -----    -----    -----    ------    ------
<S>                                               <C>      <C>      <C>      <C>       <C>
Net sales.......................................  100.0%   100.0%   100.0%   100.0%    100.0%
Cost of sales...................................   70.4     62.6     58.5     62.4      61.7
                                                  -----    -----    -----    -----     -----
  Gross profit..................................   29.6     37.4     41.5     37.6      38.3
Royalty income, net.............................    1.4      0.5      0.2      0.2       0.1
                                                  -----    -----    -----    -----     -----
                                                   31.0     37.9     41.7     37.8      38.4
                                                  -----    -----    -----    -----     -----
Operating expenses:
  Selling.......................................   10.2     11.8     13.4     11.7      16.3
  General and administrative....................   16.4     17.6     19.2     21.9      17.1
                                                  -----    -----    -----    -----     -----
                                                   26.6     29.4     32.6     33.6      33.4
                                                  -----    -----    -----    -----     -----
Earnings from operations........................    4.4      8.5      9.1      4.2       5.0
  Interest expense, net.........................   (2.8)    (2.3)    (2.3)    (2.5)     (1.8)
  Other, net....................................    0.1     (0.0)    (0.1)     0.1       0.5
                                                  -----    -----    -----    -----     -----
Earnings before pro forma income taxes..........    1.7      6.2      6.7      1.8       3.7
Pro forma income taxes..........................    0.7      2.5      2.7      0.7       1.5
                                                  -----    -----    -----    -----     -----
  Pro forma net earnings........................    1.0%     3.7%     4.0%     1.1%      2.2%
                                                  =====    =====    =====    =====     =====
</TABLE>
    
 
                                       28
<PAGE>   30
 
   
THREE MONTHS ENDED MARCH 31, 1999 COMPARED TO THREE MONTHS ENDED MARCH 31, 1998
    
 
   
     Net Sales
    
 
   
     Net sales increased $35.8 million, or 59.9%, to $95.7 million for the three
months ended March 31, 1999 as compared to $59.9 million for the three months
ended March 31, 1998. This increase was due to increased sales of branded
footwear primarily as a result of (i) greater brand awareness driven in part by
a significant expansion of the Company's national marketing efforts, (ii) a
broader breadth of men's, women's and children's product offerings, (iii) the
development of the Company's domestic sales force and international distributor
network, (iv) the increased volume of the Company's existing account base with
multiple stores and increased sales to such accounts, resulting in higher sales
per account, (v) operations of 38 Company stores during the first quarter of
1999 versus the operations of 16 Company stores during the first quarter of
1998, and (vi) the launch of the Company's direct mail business in August 1998.
Gross wholesale sales of men's footwear, including international, increased $7.8
million or 29.6% to $34.0 million for the three months ended March 31, 1999, as
compared to $26.2 million for the three months ended March 31, 1998. The
increase in sales of men's footwear was achieved despite a decline in men's
"Kani" footwear sales of $598,000. No Kani sales were recorded for the three
months ended March 31, 1999. The Company discontinued actively marketing "Kani"
footwear in 1997. Sales of "Kani" footwear for the three months ended March 31,
1998 resulted from inventory close-outs, which were substantially completed
during this fiscal period. Gross wholesale sales of women's footwear, including
international, increased $16.7 million, or 70.4%, to $40.4 million for the three
months ended March 31, 1999 as compared to $23.7 million for the three months
ended March 31 1998. Gross wholesale sales of children's footwear, including
international, increased $8.2 million, or 120.8%, to $15.1 million for the three
months ended March 31, 1999 as compared to $6.9 million for the three months
ended March 31, 1998. Provisions for returns and allowances were $3.1 million
for the three months ended March 31, 1999 as compared to $1.6 million for the
three months ended March 31, 1998. Net sales through the Company's retail stores
increased $4.7 million or 134.3%, to $8.2 million for the three months ended
March 31, 1999 as compared to $3.5 million for the three months ended March 31,
1998. This increase is due to an increase in sales from pre-existing stores and
new store openings. Net sales generated from international operations increased
$2.1 million, or 25.6%, to $10.2 million for the three months ended March 31,
1999, as compared to $8.1 million for the three months ended March 31, 1998.
    
 
   
     Gross Profit
    
 
   
     The Company's gross profit increased $14.2 million, or 63.2%, to $36.7
million for the three months ended March 31, 1999, compared to $22.5 million for
the three months ended March 31, 1998. The increase was attributable to higher
sales and an improvement in Gross Margin. The Gross Margin increased to 38.3%
for the three months ended March 31, 1999 from 37.6% for the same period in
1998. The increase in the Gross Margin was primarily due to (i) better retail
sell-through at the Company's retail customer accounts, which typically results
in fewer markdowns, (ii) an increase in the proportions of total sales derived
from the women's footwear line, which had a higher margin than the men's
footwear line, and (iii) the increase in the Company's retail sales, including
direct mail, since such retail Gross Margins are higher than wholesale Gross
Margins.
    
 
   
     Royalty Income, Net
    
 
   
     Royalty income, net of related expenses, decreased $83,000, or 62.9% to
$49,000 for the three months ended March 31, 1999 compared to $132,000 for the
three months ended March 31, 1998. The Company earns royalty income based upon a
percentage of sales of its licensees and sublicensees. The decrease was due to
the termination of the Company's license relating to "Kani" apparel. Management
expects that royalty income may increase in total dollars, but not necessarily
as a percentage of net sales, as the Company's licensing efforts for Skechers
products increase.
    
 
                                       29
<PAGE>   31
 
   
     Selling Expenses
    
 
   
     Selling expenses include sales salaries, commissions and incentives,
advertising, promotions and trade shows. Selling expenses increased $8.6
million, or 121.9%, to $15.6 million (16.3% of net sales) for the three months
ended March 31, 1999 from $7.0 million (11.7% of net sales) for the three months
ended March 31, 1998. The increase in total dollars was primarily due to
increased advertising and tradeshow expenditures, sales compensation due to the
increase in footwear sales, and the hiring of additional sales personnel.
Advertising expenses as a percentage of net sales for the three months ended
March 31, 1999 and 1998 was 13.3% and 9.1%, respectively. The Company endeavors
to spend approximately 8.0% to 10.0% of annual net sales in the marketing of
Skechers footwear through advertising, promotions, public relations, trade shows
and other marketing efforts. Marketing expense as a percentage of net sales may
vary from quarter to quarter. The increase as a percentage of sales was due
primarily to the factors above.
    
 
   
     General and Administrative Expenses
    
 
   
     General and administrative expenses increased $3.3 million, or 25.2%, to
$16.4 million (17.1% of net sales) for the three months ended March 31, 1999
from $13.1 million (21.9% of net sales) for the three months ended March 31,
1998. The increase in total dollars is primarily due to (i) the hiring of
additional personnel, (ii) an increase in costs associated with the Company's
distribution facilities to support the Company's growth, (iii) increased product
design and development costs and (iv) the addition of 22 retail stores which
were not open in the first quarter of 1998. The decrease as a percentage of net
sales was primarily due to the increase in the volume of footwear sold. Also
included in general and administrative expenses for the three months ended March
31, 1998 is $691,000 of compensation expense relating to the Company's 1996
Incentive Compensation Plan (the "1996 Incentive Compensation Plan") which
expired December 31, 1998. The Company has not introduced an incentive
compensation plan for 1999. See "Management -- Executive Compensation -- Summary
Compensation Table."
    
 
   
     Interest Expense
    
 
   
     Interest expense increased $270,000, or 18.2%, to $1.8 million for the
three months ended March 31, 1999 as compared to $1.5 million for the three
months ended March 31, 1998 as a result of increased borrowings under the
Company's revolving line of credit to fund the Company's expanded operations and
interest expense associated with open purchase arrangements with the certain of
the Company's Asian manufacturers, which in part finance the Company's
manufacturing activities.
    
 
   
     Pro Forma Income Taxes
    
 
   
     Pro forma income taxes have been provided at the assumed rate of 40.0% for
Federal and state purposes.
    
 
YEAR ENDED DECEMBER 31, 1998 COMPARED TO YEAR ENDED DECEMBER 31, 1997
 
     Net Sales
 
   
     Net sales increased $188.9 million, or 102.7%, to $372.7 million for the
year ended December 31, 1998 as compared to $183.8 million for the year ended
December 31, 1997. This increase was due to increased sales of branded footwear
primarily as a result of (i) greater brand awareness driven in part by a
significant expansion of the Company's national marketing efforts, (ii) a
broader breadth of men's, women's and children's product offerings, (iii) the
development of the Company's domestic and international sales forces, (iv) the
transition of the Company's account base in the direction of larger accounts
with multiple stores and increased sales to such accounts, resulting in higher
sales per account, (v) the Company's opening of 12 concept and 11 outlet stores
and (vi) the launch of the Company's direct mail business in August 1998. Net
sales for the year ended
    
 
                                       30
<PAGE>   32
 
   
December 31, 1998 were affected in part by the overall weakness in the retail
footwear market in the fourth quarter of 1998. Gross wholesale men's footwear
sales, including international, increased $42.5 million, or 39.8%, to $149.6
million for the year ended December 31, 1998, as compared to $107.1 million for
the year ended December 31, 1997. The increase in gross wholesale men's footwear
sales was achieved despite a decline in men's "Kani" footwear sales of $10.8
million to $668,000 for the year ended December 31, 1998, as compared to $11.5
million in sales for the year ended December 31, 1997. The Company discontinued
actively marketing "Kani" footwear in 1997. Sales of "Kani" footwear for the
year ended December 31, 1998 resulted from inventory close-outs, which were
substantially completed during this fiscal period. Gross wholesale women's
footwear sales, including international, increased $100.2 million, or 201.0%, to
$150.1 million for the year ended December 31, 1998 as compared to $49.9 million
for the year ended December 31, 1997. Gross wholesale children's footwear sales,
including international, increased $34.5 million, or 163.5%, to $55.6 million
for the year ended December 31, 1998 as compared to $21.1 million for the year
ended December 31, 1997. Sales of children's "Kani" footwear represented $20,000
and $3.3 million of such sales for the year ended December 31, 1998 and 1997,
respectively. Provisions for returns and allowances were $10.8 million for the
year ended December 31, 1998 as compared to $5.5 million for the year ended
December 31, 1997. Net sales through the Company's retail stores increased $17.6
million, or 179.8%, to $27.4 million for the year ended December 31, 1998 as
compared to $9.8 million for the year ended December 31, 1997. This increase is
due to an increase in sales from pre-existing stores and new store openings. Net
sales generated from international operations increased $6.3 million, or 22.6%,
to $34.0 million for the year ended December 31, 1998 as compared to $27.7
million for the year ended December 31, 1997.
    
 
     Gross Profit
 
   
     The Company's gross profit increased $85.9 million, or 124.9%, to $154.6
million for the year ended December 31, 1998 compared to $68.7 million for the
year ended December 31, 1997. The increase was attributable to higher sales and
an improvement in Gross Margin. The Gross Margin increased to 41.5% for the year
ended December 31, 1998 from 37.4% for the year ended December 31, 1997. The
increase in the Gross Margin was primarily due to (i) an increase in the
proportions of total sales derived from the women's and children's footwear
line, which had a higher Gross Margin than the men's footwear line, (ii) better
retail sell-through at the Company's retail customer accounts, which typically
results in fewer markdowns, (iii) an increase in the Company's retail store
sales, since such retail Gross Margins are higher than customer retail Gross
Margins and (iv) decreased international sales as a percentage of net sales as
international sales through distributors carry a lower Gross Margin.
    
 
     Royalty Income, Net
 
     Royalty income, net of related expenses, decreased $39,000, or 4.4%, to
$855,000 for the year ended December 31, 1998 compared to $894,000 for the year
ended December 31, 1997. The Company receives royalty income based upon a
percentage of sales of its sublicensees. The decrease was due to the termination
of the Company's license relating to "Kani" apparel. Royalty income attributable
to sales of "Kani" apparel represented $189,000 and $1.2 million of total
royalty income for the years ended December 31, 1998 and 1997, respectively.
 
     Selling Expenses
 
   
     Selling expenses increased $28.4 million, or 131.6%, to $50.0 million
(13.4% of net sales) for the year ended December 31, 1998 from $21.6 million
(11.8% of net sales) for the year ended December 31, 1997. The increase in total
dollars was primarily due to increased advertising expenditures and sales
compensation due to the increase in footwear sales, the implementation of a new
sales compensation package and the hiring of additional sales personnel.
Advertising expenses as a percentage of net sales for the years ended December
31, 1998 and 1997 was 11.3% and 8.6%, respectively. The increase as a percentage
of sales was due to a discretionary decision to increase advertising expenses in
the fourth quarter of 1998.
    
                                       31
<PAGE>   33
 
     General and Administrative Expenses
 
   
     General and administrative expenses increased $39.1 million, or 120.6%, to
$71.5 million (19.2% of net sales) for the year ended December 31, 1998 from
$32.4 million (17.6% of net sales) for the year ended December 31, 1997. The
increase in total dollars and as a percentage of net sales is primarily due to
(i) the hiring of additional personnel, (ii) an increase in costs associated
with the Company's distribution facilities to support the Company's growth,
(iii) increased product design and development costs, (iv) the addition of 23
retail stores which were not open in 1997, and (v) increased discretionary
expenses consisting of bonuses paid to an executive officer and certain
employees. Also included in general and administrative expenses for the years
ended December 31, 1998 and 1997 are $7.0 million and $2.7 million,
respectively, of bonus compensation expense, including those related to the
Company's 1996 Incentive Compensation Plan which expired on December 31, 1998.
See "Management -- Executive Compensation -- Summary Compensation Table."
    
 
     Interest Expense
 
   
     Interest expense increased $4.4 million, or 106.2%, to $8.6 million for the
year ended December 31, 1998 as compared to $4.2 million for the year ended
December 31, 1997 as a result of increased borrowings under the Company's
revolving line of credit to fund the Company's expanded operations and interest
expense associated with open purchase arrangements with certain of the Company's
Asian manufacturers, which in part finance the Company's manufacturing
activities.
    
 
     Pro Forma Income Taxes
 
     Pro forma income taxes have been provided at the assumed rate of 40.0% for
Federal and state purposes.
 
YEAR ENDED DECEMBER 31, 1997 COMPARED TO YEAR ENDED DECEMBER 31, 1996
 
     Net Sales
 
   
     Net sales increased $68.4 million, or 59.3%, to $183.8 million for the year
ended December 31, 1997 from $115.4 million for the year ended December 31,
1996. The increase was due to increased sales of branded footwear primarily as a
result of (i) greater domestic brand awareness driven in part by a significant
expansion of the Company's sales forces, (ii) a broad breadth of men's, women's
and children's product offering, (iii) the development of the Company's domestic
and international sales forces and (iv) the transition of the Company's account
base in the direction of larger accounts with multiple stores, resulting in
higher sales per account. Gross wholesale men's footwear sales, including
international, increased $26.2 million, or 32.3%, to $107.1 million for the year
ended December 31, 1997 as compared to $80.9 million for the year ended December
31, 1996. The increase in gross wholesale men's footwear sales was achieved
despite a decline in men's "Kani" footwear sales of $2.2 million to $11.5
million for the year ended December 31, 1997 as compared to $13.7 million for
the year ended December 31, 1996. The Company discontinued actively marketing
"Kani" footwear in 1997 and a substantial portion of sales of "Kani" footwear
during 1997 consisted of inventory close-outs. The Company began to de-emphasize
the sale of "Kani" footwear in late 1995 and early 1996 to concentrate its
marketing and sales efforts on its Skechers product line. Gross wholesale
women's footwear sales, including international, increased $25.1 million, or
101.3%, to $49.9 million for the year ended December 31, 1997 as compared to
$24.8 million for the year ended December 31, 1996. Gross wholesale children's
footwear sales, including international, increased $10.2 million, or 93.7%, to
$21.1 million for the year ended December 31, 1997 as compared to $10.9 million
for the year ended December 31, 1996. Sales of children's "Kani" footwear
represented $3.3 million and $4.1 million of such sales for the years ended
December 31, 1997 and 1996, respectively. Sales of children's "Kani" footwear in
1997 substantially represented inventory close-out sales. Provisions for returns
and allowances were $5.5 million for each of the
    
 
                                       32
<PAGE>   34
 
years ended December 31, 1997 and 1996. Net sales through the Company's retail
stores increased $6.5 million, or 194.5%, to $9.8 million for the year ended
December 31, 1997 as compared to $3.3 million for the year ended December 31,
1996. This increase was due to an increase in sales from pre-existing stores and
new store openings. Net sales generated from international operations decreased
$3.9 million, or 12.2%, to $27.7 million for the year ended December 31, 1997 as
compared to $31.6 million for the year ended December 31, 1996 largely as a
result of a realignment of the Company's foreign distribution arrangements.
 
     Gross Profit
 
     Gross profit increased $34.5 million, or 100.9%, to $68.7 million for the
year ended December 31, 1997 from $34.2 million for the year ended December 31,
1996. The increase was attributable to higher sales and an improvement in the
Gross Margin. The Gross Margin increased to 37.4% for the year ended December
31, 1997 from 29.6% for the year ended December 31, 1996. The increase in the
Gross Margin was primarily due to (i) better retail sell-through at the
Company's retail customer accounts which allowed for fewer markdowns, (ii) an
increase in the proportion of total sales derived from the women's and
children's footwear line, which had a higher margin than the men's footwear
line, (iii) the increase in the Company's retail store sales and (iv) decreased
international sales as a percentage of net sales as international sales through
distributors carry a lower Gross Margin, offset in part by inventory close-out
sales of "Kani" branded footwear.
 
     Royalty Income, Net
 
     Royalty income, net of related expenses, decreased $698,000, or 43.8%, to
$894,000 for the year ended December 31, 1997 from $1.6 million for the year
ended December 31, 1996. The decrease was due to decreased sales of apparel
under the Company's "Kani" license. Royalty income attributed to sales of "Kani"
apparel represented $1.2 million and $2.1 million of total royalty income for
the years ended December 31, 1997 and 1996, respectively.
 
     Selling Expenses
 
   
     Selling expenses increased $9.9 million, or 83.9%, to $21.6 million (11.8%
of net sales) for the year ended December 31, 1997 from $11.7 million (10.2% of
net sales) for the year ended December 31, 1996. The increase in total dollars
was primarily due to increased advertising expenditures and sales commissions
and incentives due to the increase in footwear sales. The increase as a
percentage of sales was due to increased advertising expenses on a percentage of
net sales.
    
 
     General and Administrative Expenses
 
   
     General and administrative expenses increased $13.5 million, or 71.1%, to
$32.4 million (17.6% of net sales) for the year ended December 31, 1997 as
compared to $18.9 million (16.4% of net sales) for the year ended December 31,
1996. The increase in total dollars was primarily due to (i) the hiring of
additional personnel and related costs to support the Company's substantial
growth in sales, (ii) an increase in costs associated with the Company's
distribution facilities to support the Company's growth, (iii) the addition of
seven retail stores which were not open in 1996, (iv) increased product design
and development costs and (v) bonus compensation expense of $2.7 million
including those related to the Company's 1996 Incentive Compensation Plan. See
"Management -- Executive Compensation -- Summary Compensation Table." Included
in the $18.9 million of general and administrative expenses for 1996 is a
one-time $530,000 charge to operations related to costs of the terminated public
offering of the "Kani" division. The increase in general and administrative
expenses as a percentage of net sales is attributable to the $2.7 million of
bonus compensation expense, including those related to the Company's 1996
Incentive Compensation Plan.
    
 
                                       33
<PAGE>   35
 
     Interest Expense
 
   
     Interest expense increased $955,000, or 29.6%, to $4.2 million for the year
ended December 31, 1997 as compared to $3.2 million for the year ended December
31, 1996 as a result of increased borrowings under the Company's revolving line
of credit to fund the Company's expanded operations and interest expense
associated with open purchase arrangements with certain of the Company's Asian
manufacturers.
    
 
     Pro Forma Income Taxes
 
     Pro forma income taxes have been provided at the assumed rate of 40.0% for
Federal and state purposes.
 
LIQUIDITY AND CAPITAL RESOURCES
 
   
     To date, the Company has relied upon internally generated funds, trade
credit, borrowings under credit facilities and loans from stockholders to
finance its operations and expansion. The Company's need for funds arises
primarily from its working capital requirements, including the need to finance
its inventory and receivables. The Company's working capital was $26.3 million
at March 31, 1999 and $23.1 million and $17.1 million at December 31, 1998 and
1997, respectively. The increase in working capital at March 31, 1999 as
compared to December 31, 1998 was primarily due to the first quarter 1999 net
earnings which are retained in the components of working capital.
    
 
   
     As part of the Company's working capital management, the Company performs
substantially all customer credit functions internally, including extension of
credit and collections. The Company's bad debt write-offs were less than 1.0% of
net sales for three months ended March 31, 1999 and each of the years ended
December 31, 1998 and 1997. The Company carries bad debt insurance to cover
approximately the first 90.0% of bad debts on substantially all of the Company's
major retail accounts. As of March 31, 1999 and December 31, 1998 and 1997,
59.0%, 65.1% and 47.1%, respectively, of the Company's accounts receivables was
covered under this insurance.
    
 
   
     Net cash used in operating activities totaled $871,000 and $24.9 million
for the three months ended March 31, 1999 and 1998, respectively. The decrease
in cash used by operating activities was due to a decrease in inventory
balances. Net cash used in operating activities totaled $4.3 million and $2.1
million for the years ended December 31, 1998 and 1997, respectively. The
increase in cash used by operating activities for the year ended December 31,
1998 compared to the year ended December 31, 1997 was due to an increase in
trade accounts receivable and inventory balances.
    
 
   
     Net cash used in investing activities totaled $946,000 and $1.2 million for
the three months ended March 31, 1999 and 1998, respectively, and related to
capital expenditures. The decrease in capital expenditures was due to the
establishment of the Company's distribution in 1998. Net cash used in investing
activities totaled $9.4 million and $6.8 million for the years ended December
31, 1998 and 1997, respectively. The increase in net cash used in investing
activities in 1998 was primarily due to increased capital expenditures in
connection with the establishment of the Company's distribution facilities in
Ontario, California, additional hardware and software for the Company's computer
needs and additional Company retail stores.
    
 
   
     Capital expenditures totaled $9.4 million and $6.2 million for the years
ended December 31, 1998 and 1997, respectively. The increase in 1998 relates
primarily to the establishment of the Company's distribution centers in Ontario,
California, the purchase of additional hardware and software for the Company's
computer needs and additional Company retail stores. The Company estimates that
its capital expenditures for the year ending December 31, 1999 will be
approximately $10.0 million, of which approximately $5.5 million will be used
for the installation of a new material handling system for the Company's most
recently opened distribution facility. Total expenditures for the new material
handling system are expected to be approximately $10.0 million, the balance of
which will be spent in 2000. The Company also anticipates spending $400,000 for
expenditures on
    
 
                                       34
<PAGE>   36
 
   
equipment for the Company's distribution facilities, and $4.1 million capital
expenditures related to general corporate purposes in 1999, including leasehold
improvements and purchases of furniture and equipment in connection with the
opening of additional retail stores, additions and advancements to the Company's
management information systems, costs associated with trade show booths and
leasehold improvements to the Company's facilities.
    
 
   
     Net cash provided by (used in) financing activities totaled $(8.1) million
and $25.0 million for the three months ended March 31, 1999 and 1998,
respectively. The decrease in cash provided by financing activities was
primarily due to lesser financing needs to fund cash flow from operations and
the use of available cash at December 31, 1998 to repay a portion of the
revolving line of credit during the three months ended March 31, 1999. Net cash
provided by financing activities totaled $23.2 million and $10.2 million for the
years ended December 31, 1998 and 1997, respectively. The increase in net cash
provided by financing activities in 1998 was primarily due to increased
borrowings under the Company's revolving line of credit to finance capital
expenditures, increased accounts receivables and inventories and to fund S
Corporation distributions.
    
 
   
     The Company's credit facility provides for borrowings under a revolving
line of credit of up to $120.0 million and a term loan, with actual borrowings
limited to available collateral and certain limitations on total indebtedness
(approximately $15.1 million of availability as of March 31, 1999) with Heller
Financial, Inc., as agent for the lenders. The revolving line of credit bears
interest at the Company's option at either the prime rate (7.75% at March 31,
1999) plus 25 basis points or at Libor (5.06% at March 31, 1999) plus 2.75%. The
revolving line of credit expires on December 31, 2002. Interest on the revolving
line of credit is payable monthly in arrears. The revolving line of credit
provides a sub-limit for letters of credit of up to $18.0 million to finance the
Company's foreign purchases of merchandise inventory. As of March 31, 1999, the
Company had approximately $1.3 million of letters of credit under the revolving
line of credit. The term loan component of the credit facility, which has a
principal balance of approximately $2.6 million as of March 31, 1999, bears
interest at the prime rate plus 100 basis points and is due in monthly
installments with a final balloon payment December 2002. The proceeds from this
note were used to purchase equipment for the Company's distribution centers in
Ontario, California and the note is secured by such equipment. The Company
intends to use a portion of the net proceeds of the Offering to repay
approximately $46.9 million under the revolving line of credit and $11.8 million
outstanding under the Unsubordinated Note and Subordinated Note. See "Use of
Proceeds." By repaying such indebtedness, the Company expects to have more
flexibility and liquidity to pursue its growth strategies. The credit facility
contains certain financial covenants that require the Company to maintain
minimum tangible net worth of at least $20.0 million, working capital of at
least $14.0 million and specified leverage ratios and limit the ability of the
Company to pay dividends if it is in default of any provisions of the credit
facility. The Company was in compliance with these covenants as of March 31,
1999. The credit facility is collateralized by the Company's real and personal
property, including, among other things, accounts receivable, inventory, general
intangibles and equipment and is guaranteed by Skechers By Mail, Inc., the
Company's wholly-owned subsidiary. As of March 31, 1999, the Unsubordinated Note
and Subordinated Note bear interest at the prime rate (7.75% at March 31, 1999)
and are due on demand. The Greenberg Family Trust has agreed not to require
repayment of the Subordinated Note prior to April 2000. The Company recorded
interest expense of approximately $540,000, and $1.1 million related to notes
payable to the Greenberg Family Trust during the years ended December 31, 1998,
and 1997, respectively. See "Use of Proceeds" and "Certain Transactions."
    
 
   
     By reason of the Company's treatment as an S Corporation for Federal and
state income tax purposes, the Company since inception has provided to its
stockholders funds for the payment of income taxes on the earnings of the
Company. The Company declared distributions attributable to payment of such
taxes of $7.9 million and $3.2 million in 1998 and 1997, respectively. In April
1999, the Company declared the April Tax Distribution of $3.5 million, and upon
consummation of the Offering will declare the Final 1998 Distribution, estimated
to be $7.6 million, the Final Tax
    
 
                                       35
<PAGE>   37
 
   
Distribution, estimated to be $1.7 million, and the Final S Corporation
Distribution, estimated to be $20.0 million. Following the termination of the
Company's S Corporation status, earnings will be retained for the foreseeable
future in the operations of the business. See "Prior S Corporation Status" and
"Dividend Policy."
    
 
     The Company believes that anticipated cash flows from operations, available
borrowings under the Company's revolving line of credit, after repayment of
indebtedness described under "Use of Proceeds," cash on hand and its financing
arrangements will be sufficient to provide the Company with the liquidity
necessary to fund its anticipated working capital and capital requirements
through fiscal 2000. However, in connection with its growth strategy, the
Company will incur significant working capital requirements and capital
expenditures. The Company's future capital requirements will depend on many
factors, including, but not limited to, the levels at which the Company
maintains inventory, the market acceptance of the Company's footwear, the levels
of promotion and advertising required to promote its footwear, the extent to
which the Company invests in new product design and improvements to its existing
product design and the number and timing of new store openings. To the extent
that available funds are insufficient to fund the Company's future activities,
the Company may need to raise additional funds through public or private
financing. No assurance can be given that additional financing will be available
or that, if available, it can be obtained on terms favorable to the Company and
its stockholders. Failure to obtain such financing could delay or prevent the
Company's planned expansion, which could adversely affect the Company's
business, financial condition and results of operations. In addition, if
additional capital is raised through the sale of additional equity or
convertible securities, dilution to the Company's stockholders could occur. See
"Use of Proceeds."
 
QUARTERLY RESULTS AND SEASONALITY
 
     The table below sets forth certain quarterly operating data of the Company.
This quarterly information is unaudited, but in management's opinion reflects
all adjustments, consisting only of normal recurring adjustments, necessary for
a fair presentation of the information for the periods presented when read in
conjunction with the Company's Consolidated Financial Statements and Notes
thereto.
 
   
<TABLE>
<CAPTION>
                                             1997                                      1998                       1999
                            ---------------------------------------   ---------------------------------------   --------
                            MARCH 31   JUNE 30   SEPT. 30   DEC. 31   MARCH 31   JUNE 30   SEPT. 30   DEC. 31   MARCH 31
                            --------   -------   --------   -------   --------   -------   --------   -------   --------
   THREE MONTHS ENDED                                              (IN THOUSANDS)
<S>                         <C>        <C>       <C>        <C>       <C>        <C>       <C>        <C>       <C>
Net sales................   $27,591    $32,705   $62,562    $60,969   $59,873    $87,684   $143,045   $82,078   $95,736
Gross profit.............     9,207     11,125    23,552     24,839    22,483     35,997     62,176    33,924    36,698
Earnings (loss) from
  operations.............      (299)     2,244     8,203      5,488     2,505     10,834     24,460    (3,808)    4,779
Pro forma net earnings
  (loss).................      (559)       760     4,278      2,369       651      4,759     13,553    (3,890)    2,104
</TABLE>
    
 
   
     Sales of footwear products are somewhat seasonal in nature with the
strongest sales generally occurring in the third and fourth quarters. In 1996
and 1997, 34.0% and 34.0% of net sales, respectively, and 94.7% and 52.5% of
earnings from operations, respectively, were generated in the third quarter and
28.2% and 33.2% of net sales, respectively, and 56.1% and 35.1% of earnings from
operations, respectively, were generated in the fourth quarter. However, in
1998, 38.4% of net sales and 72.0% of earnings from operations were generated in
the third quarter and 22.0% of net sales and a loss from operations were
generated in the fourth quarter. Management believes that annual seasonal
fluctuations will typically result in the Company realizing a significant
percentage of earnings from operations in the fourth quarter.
    
 
     Although net sales increased by $21.1 million in the fourth quarter of 1998
as compared to the fourth quarter of 1997, the Company's net sales in the fourth
quarter of 1998 were adversely affected by the overall weakness in the retail
footwear market. Management believes this weakness resulted from a substantial
number of store closings by unprofitable chains, as well as store and inventory
rationalizations at other chains, that combined to produce heavy promotional
activity at the retail level. These closures, inventory liquidations and
promotional activities adversely affected the
                                       36
<PAGE>   38
 
Company's net sales. Management believes that these closures in the aggregate
should have a positive impact on the footwear retailing industry in the future.
 
     Operating results for the fourth quarter of 1998 were impacted by certain
discretionary expenses consisting of approximately $3.0 million in bonuses paid
to an executive officer and certain employees, and $242,000 in 401(k) employer
matching contributions. Results for this quarter were also impacted by
significantly higher marketing expenses as a percentage of net sales than the
Company typically incurs. The Company chose to spend $15.1 million in marketing
expenditures, $9.1 million of which was expended in December 1998. Expenses were
also affected by costs associated with the opening of six new Company stores in
the fourth quarter of 1998.
 
   
     The Company's operating results for the first quarter of 1999 were not
affected to the same degree by those industry factors which impacted the
Company's operating results in the fourth quarter of 1998. The improvement in
the retail footwear market and the reduction in incentive compensation expenses
had a positive effect on the Company's first quarter operating results.
    
 
     The Company has experienced, and expects to continue to experience,
variability in its net sales, operating results and net earnings, on a quarterly
basis. The Company's domestic customers generally assume responsibility for
scheduling pickup and delivery of purchased products. Any delay in scheduling or
pickup which is beyond the Company's control could materially negatively impact
the Company's net sales and results of operations for any given quarter. The
Company believes the factors which influence this variability include (i) the
timing of the Company's introduction of new footwear products, (ii) the level of
consumer acceptance of new and existing products, (iii) general economic and
industry conditions that affect consumer spending and retail purchasing, (iv)
the timing of the placement, cancellation or pickup of customer orders, (v)
increases in the number of employees and overhead to support growth, (vi) the
timing of expenditures in anticipation of increased sales and customer delivery
requirements, (vii) the number and timing of new Company retail store openings
and (viii) actions by competitors. Due to these and other factors, the operating
results for any particular quarter are not necessarily indicative of the results
for the full year.
 
INFLATION
 
     The Company does not believe that the relatively moderate rates of
inflation experienced in the United States over the last three years have had a
significant effect on its net sales or profitability. However, the Company
cannot accurately predict the effect of inflation on future operating results.
Although higher rates of inflation have been experienced in a number of foreign
countries in which the Company's products are manufactured, the Company does not
believe that inflation has had a material effect on the Company's net sales or
profitability. In the past, the Company has been able to offset its foreign
product cost increases by increasing prices or changing suppliers, although no
assurance can be given that the Company will be able to continue to make such
increases or changes in the future.
 
EXCHANGE RATES
 
     The Company receives U.S. Dollars for substantially all of its product
sales and its royalty income. Inventory purchases from offshore contract
manufacturers are primarily denominated in U.S. Dollars; however, purchase
prices for the Company's products may be impacted by fluctuations in the
exchange rate between the U.S. Dollar and the local currencies of the contract
manufacturers, which may have the effect of increasing the Company's cost of
goods in the future. During 1997 and 1998, exchange rate fluctuations did not
have a material impact on the Company's inventory costs. The Company does not
engage in hedging activities with respect to such exchange rate risk. See "Risk
Factors -- Risks Associated with Foreign Operations."
 
                                       37
<PAGE>   39
 
MARKET RISK
 
     The Company does not hold any derivative securities or other market rate
sensitive instruments.
 
YEAR 2000 COMPLIANCE
 
     The Company relies on its internal computer systems to manage and conduct
its business. The Company also relies, directly and indirectly, on external
systems of business enterprises such as third party manufacturers and suppliers,
customers, creditors and financial organizations, and of governmental entities,
both domestic and internationally, for accurate exchange of data.
 
     Many existing computer programs were designed and developed without regard
for the Year 2000 ("Y2K") and beyond. If the Company or its significant third
party business partners and intermediaries fail to make necessary modifications,
conversions, and contingency plans on a timely basis, the Y2K issue could have a
material adverse effect on the Company's business and financial condition.
Management believes that its competitors face a similar risk. In recognition of
this risk, the Company has established a project team to assess, remediate, test
and develop contingency plans.
 
  State of Readiness
 
   
     The Company has developed a Y2K plan with the objective of having all of
its information technology ("IT") systems compliant by September 1999. The
Company's significant IT systems include its order management and inventory
system, electronic data interchange ("EDI") system, distribution center
processing system, retail merchandise and point of sale system, financial
applications system, local area network and personal computers. The Company is
currently making Y2K changes to its order management and inventory system and
began testing in April 1999 with implementation targeted for June 1999. The
Company is currently testing its EDI system with implementation planned for May
1999. The Company has completed substantially all Y2K changes to its
distribution center processing system except for upgrading the operating system
to the Y2K version. Upgrade to the Y2K version is part of the Company's on-going
maintenance contract with its vendor. The Company will begin upgrading the
operating system in May 1999 with implementation targeted for September 1999.
The Company's retail merchandise and point of sale system is currently
undergoing an upgrade with testing and implementation targeted for July 1999.
The Company's financial applications system is currently undergoing an upgrade
with testing and implementation targeted for May 1999. The EDI system upgrades
for the Company's retail and financial application systems began in 1998 for the
purpose of enhancing system functionality to accommodate the Company's expanding
business and related information needs. The Company's local area network
hardware and software providers have advised the Company that such systems are
Y2K compliant. The Company has begun to assess its personal computers for
necessary changes which are anticipated to be completed by September 1999.
    
 
     The Company's non-IT systems include security, fire prevention,
environmental control equipment and phone systems. Many of these systems are
currently Y2K compliant. Modification to the remaining systems are expected by
September 1999.
 
   
     The Company's Y2K project team has begun to send surveys and conduct formal
communications with its significant business partners to determine the extent to
which the Company is vulnerable to those third parties' failure to remediate
their own Y2K issues. This process is expected to continue throughout 1999.
    
 
  Risks and Contingency Plans
 
     The Company is not aware of any material operational issues associated with
preparing its internal systems for the Y2K, however, there is no assurance that
there will not be a delay in the implementation. The Company's inability to
implement such systems and changes in a timely
 
                                       38
<PAGE>   40
 
manner could have a material adverse effect on future results of operations,
financial condition and cash flows.
 
     The potential inability of the Company's significant business partners and
intermediaries to address their own Y2K issues remains a risk which is difficult
to assess. The Company is dependent on four key manufacturers located in China
for the production of its footwear. The failure of one or more of these
manufacturers to adequately address their own Y2K issues could interrupt the
Company's supply chain. The inability of port authorities or shipping lines to
address their own Y2K issues could also interrupt the Company's supply chain.
Additionally, the inability of one or more of the Company's significant
customers to become Y2K compliant could adversely impact the Company's sales to
those customers.
 
     The Company is developing contingency plans which may include finding
alternative suppliers, manual interventions and adding increased staffing. There
is no assurance that the Company will correctly anticipate the level, impact or
duration of noncompliance by its significant business partners that provide
inadequate information.
 
     As the Company has not completed evaluations of its significant business
partners' Y2K readiness, the Company is currently unable to determine the most
reasonable likely worst case scenario. The Company will continue its efforts
towards contingency planning throughout 1999.
 
  Costs
 
     The Company estimates its costs associated with becoming Y2K compliant will
be less than $100,000, exclusive of system upgrades incurred in the normal
course of business. Efforts to modify the Company's IT systems have
substantially been performed internally, however, the Company does not
separately track such costs. These costs primarily relate to salaries and wages
which are expensed as incurred.
 
FUTURE ACCOUNTING CHANGES
 
   
     In June 1998, the Financial Accounting Standards Board issued Statement of
Financial Accounting Standards ("SFAS") No. 133, Accounting for Derivative
Instruments and Hedging Activities ("SFAS No. 133"). SFAS No. 133 modifies the
accounting for derivative and hedging activities and is effective for fiscal
years beginning after December 15, 1999. Since the Company does not presently
hold any derivatives or engage in hedging activities, accordingly SFAS No. 133
should not impact the Company's financial position or results of operations.
    
   
    
 
                                       39
<PAGE>   41
 
                                    BUSINESS
 
     The following Business section contains forward-looking statements which
involve risks and uncertainties including, but not limited to, information with
regard to the Company's plans to increase the number of retail locations, and
styles of footwear, the maintenance of customer accounts and expansion of
business with such accounts, the successful implementation of the Company's
strategies, future growth and growth rates and future increases in net sales,
expenses, capital expenditures and net earnings. The words "believes,"
"anticipates," "plans," "expects," "may," "will," "intends," "estimates," and
similar expressions are intended to identify forward-looking statements. These
forward-looking statements involve risks and uncertainties, and the Company's
actual results could differ materially from those anticipated in these
forward-looking statements as a result of certain factors, including those set
forth under "Risk Factors" and elsewhere in this Prospectus.
 
GENERAL
 
   
     Skechers designs and markets branded contemporary casual, active, rugged
and lifestyle footwear for men, women and children. The Company's objective is
to become a leading source of contemporary casual and active footwear while
ensuring the longevity of both the Company and the Skechers brand name through
controlled, well managed growth. The Company strives to achieve this objective
by developing and offering a balanced assortment of basic and fashionable
merchandise across a wide spectrum of product categories and styles, while
maintaining a diversified, low-cost sourcing base and controlling the growth of
its distribution channels. The Company sells its products to department stores
such as Nordstrom, Macy's, Dillards, Robinson's-May and JC Penney and specialty
retailers such as Genesco's Journeys and Jarman chains, The Venator Group's Foot
Locker and Lady Foot Locker chains, Pacific Sunwear and Footaction U.S.A. The
Company also sells its products both internationally in over 110 countries and
territories through major international distributors and directly to consumers
through 38 of its own retail stores.
    
 
   
     The Company has realized rapid growth since inception, increasing net sales
at a compound annual growth rate of 42.4% from $90.8 million in 1994 to $372.7
million in 1998. From 1997 to 1998, the Company experienced a 102.7% and 117.4%
increase in net sales and earnings from operations, respectively. In addition,
for the three months ended March 31, 1999, the Company experienced a 59.9% and
90.8% increase in net sales and earnings from operations, respectively, compared
to the comparable period from the prior year. From 1997 to 1998, the Company
also experienced an improvement in Gross Margin from 37.4% to 41.5% and
Operating Margin from 8.5% to 9.1%. For the three months ended March 31, 1999,
the Company increased its Gross Margin from 37.6% to 38.3% and its Operating
Margin from 4.2% to 5.0% compared to the comparable period from the prior year.
These improvements resulted in part from the shift to offering Skechers product
exclusively and in part from economies of scale.
    
 
   
     Management believes the Skechers product offerings of men's, women's and
children's footwear appeal to a broad customer base between the ages of 5 and 40
years. Management believes the Company's strategy of providing a growing and
balanced assortment of quality basic footwear and seasonal and fashion footwear
with progressive styling at competitive prices gives Skechers this broader based
customer appeal. Skechers men's and women's footwear are primarily designed with
the active, youthful lifestyle of the 12 to 25 year old age group in mind. The
Company's product offerings include casual and utility oxfords, loggers, boots
and demi-boots; skate, street and fashion sneakers; hikers, trail runners and
joggers; sandals, slides and other open-toe footwear; and dress casual shoes.
The Company continually seeks to increase the number of styles offered and the
breadth of categories with which the Skechers brand name is identified. This
style expansion and category diversification is balanced by the Company's strong
performance in its basic styles. The Company increased its styles offered from
approximately 600 for the year ended December 31, 1997 to approximately 900 for
the year ended December 31, 1998. Management believes that a substantial portion
of the Company's gross sales were generated from styles which management
considers basic.
    
                                       40
<PAGE>   42
 
   
     The Company's strategy in children's footwear is to adapt current fashion
from the Company's men's and women's lines by modifying designs and choosing
colors and materials that are more suitable to the playful image Skechers has
established in the children's footwear market. The Skechers children's line is
comprised primarily of shoes that are designed like their adult counterparts but
in "takedown" versions, so that the younger set can wear the same popular styles
as their older siblings and schoolmates. The playful image of Skechers
children's footwear is further enhanced by the Company's Skechers Lights line,
which features motion- and contact-activated lights in the outsole and other
areas of the shoes. During 1998, the Company's gross wholesale footwear sales
were derived 42.1% from men's, 42.2% from women's and 15.7% from children's
footwear. For the three months ended March 31, 1999, 38.0%, 45.1% and 16.9% of
gross sales at wholesale were derived from men's, women's and children's
footwear, respectively.
    
 
   
     The Company was founded in 1992 as a distributor of Dr. Martens footwear.
The Company began designing and marketing men's footwear under the Skechers
brand name and other brand names including "Cross Colours," "Karl Kani" and
"So . . . L.A." in 1992. Shortly after launching these branded footwear lines,
the Company discontinued distributing Dr. Martens footwear. In 1995, the Company
began to shift its focus to the Skechers brand name by de-emphasizing the sale
of "Kani" branded products and discontinuing the sale of "Cross Colours" and
"So . . . L.A." branded footwear. In early 1996, the Company substantially
increased its product offerings in, and marketing focus on, its Skechers women's
and children's lines. The Company divested the "Karl Kani" license in August
1997. Substantially all of the Company's products are marketed under the
Skechers name.
    
 
INDUSTRY OVERVIEW
 
   
     The Company competes in the men's, women's and children's markets for
casual and rugged footwear. Management believes that domestic retail sales of
men's and women's footwear in dollar volume were roughly equal in 1998,
representing approximately 46.1% and 44.6% of the retail footwear market,
respectively. The remaining 9.3% was comprised of children's footwear. However,
unit volume was skewed more heavily toward women's and children's footwear,
which represented 51.0% and 18.0%, of the total units sold at retail,
respectively. Men's footwear represented 31.0% of total units sold at retail in
1998. Average industry price points for men's, women's and children's footwear
were approximately $50.88, $29.91 and $17.51, respectively.
    
 
   
     Management believes that total retail footwear sales in the United States
during 1998 were approximately $38.8 billion, representing a 2.6% increase over
1997. Of that total, approximately $21.7 billion, or 55.9%, was derived from
sales of casual and rugged shoes, boots and sandals, including hiking and
working boots. Casual footwear retail sales increased to $19.1 billion, or 3.2%,
in 1998 from $18.5 billion in 1997, or 22.6% faster than the rate of the total
footwear market. Rugged footwear retail sales increased 13.0% to $2.6 billion in
1998 from $2.3 billion in 1997 and has grown at a compound annual rate of 24.4%
since 1992. Together, in management's opinion, these two categories will
continue to outpace the overall footwear market, growing at a combined compound
annual rate of 4.9% between 1998 and 2003 as compared to overall annual industry
growth of 3.0%. By 2003, casual and rugged footwear retail sales are projected
to reach $27.6 billion, or approximately 61.5% of the total retail footwear
market. These industry growth rates may not be indicative of the Company's
future growth rate.
    
 
   
     Retail sales of performance athletic footwear by comparison have grown at a
compound annual rate of 2.9% from 1992 to 1998 but rose only 2.4% from $12.4
billion in 1997 to $12.7 billion in 1998. Management believes that the growth of
the performance athletic shoe segment will continue to slow and underperform the
overall footwear market, growing only 2.3% per year between 1998 and 2003.
Retail sales of dress footwear declined 4.3%, from $4.6 billion in 1997 to $4.4
billion in 1998, and is expected to continue to decline at a compound annual
rate of 6.8% to $3.1 billion by 2003.
    
 
                                       41
<PAGE>   43
 
   
     Management believes that the shift to casual and rugged footwear from dress
shoes and, to a lesser extent, from performance athletic shoes is a result of
several factors. First, management believes that the widespread acceptance of
casual dress in the workplace has had a substantial impact on footwear
purchasing decisions. As this acceptance has spread from casual Fridays to the
entire work week, its impact has increased. Second, management believes that
approximately 80.0% of all athletic footwear purchased in 1996 was worn for
fashion instead of athletic performance purposes. Management believes that the
use of athletic footwear for non-athletic performance purposes has diminished
and that the casual and rugged footwear segment is eroding the market share this
80.0% portion has historically commanded, particularly as specialty retailers
such as Foot Locker, Footaction U.S.A., Finish Line and Athlete's Foot, which
have traditionally focused on athletic footwear, increase their selections of
casual and rugged footwear. Management believes that a recent increase in the
popularity of and marketing emphasis on khaki pants among consumers and apparel
companies, respectively, has accelerated and magnified the fashion shift from
performance athletic to casual and rugged footwear. Third, management believes
that the advent of alternative sports, which do not require traditional athletic
footwear for competition, has propelled a cultural movement among teenagers and
a shift in their cultural icons that have combined to generate a trend toward
alternative footwear. Lastly, management believes that approximately 14.5
million people currently participate in alternative or extreme sports and that
participation rates will increase to approximately 25.0 million by 2001.
    
 
   
     According to the U.S. Bureau of the Census, the 12 to 25 year old age
segment of the population was approximately 51.8 million people, or 19.2% of the
total population, in 1998. This age group is projected to grow approximately
80.7% faster than the total U.S. population, from 1998 until 2005, when these
young consumers will represent approximately 20.1% of the U.S. population. 12 to
25 year olds are expected to reach approximately 59.7 million people in 2015.
The U.S. Bureau of the Census also estimates that 15 to 24 year olds generated
incomes of approximately $244.3 billion in 1995, excluding gifts, allowances and
other funding from family members. Management believes that teen income
increased 29% from 1993 to approximately $111.0 billion in 1997. Management
believes that in 1996 approximately $7.7 billion, or 7.1%, of total
expenditures, was spent on footwear. Management further believes that brand is
an important consideration in purchasing decisions among this age group, with
86% of female shoppers and 81% of male shoppers willing to spend more money for
a brand they prefer. The influence of branding becomes apparent on consumers as
young as 15 years old. Total spending by teenagers is expected to reach
approximately $135.9 billion by 2001.
    
 
     Management believes that this growing demographic is an important target
market within the footwear industry as a whole and within the casual and rugged
segment of that industry in particular. Management also believes that teenagers
and young adults set the prevailing fashion trends of their time and that these
fashion trends are generally widely accepted by older and younger consumers
alike in one form or another.
 
OPERATING STRATEGIES
 
     The Company's operating strategies are intended to continue to
differentiate the Company from other participants in the casual footwear market
and to provide controlled, well-managed growth. These strategies are as follows.
 
     Offer a Breadth of Innovative Products. The Company offered approximately
900 different styles of footwear generally in three to four different color and
material variations typically in 10 to 12 different sizes during 1998. These
styles span a broad spectrum of product categories ranging from skate and street
sneakers to fashion sneakers, from steel-toe boots with heavy-lugged soles to
casual dress shoes for men, from hiking boots, trail runners and joggers to
platform shoes, boots and sneakers. The Company has developed this breadth of
merchandise offerings in an effort to improve its ability to respond to changing
fashion trends and customer preferences, as well as to limit its exposure to any
single industry participant. Management does not believe that any single
industry
                                       42
<PAGE>   44
 
participant competes directly with the Company across its entire product
offering. Although major new product introductions take place in advance of both
the spring and fall selling seasons, the Company typically introduces new
designs in its existing lines every 30 to 60 days to keep current with emerging
trends.
 
     All of the Company's footwear is designed with an active, youthful
lifestyle in mind. The design team's primary mandate is to design shoes
marketable to the 12 to 25 year old consumer. While these designs are
contemporary in styling, management believes that substantially all of the line
appeals to the broader 5 to 40 year old consumer. Although many of the Company's
shoes have performance features, such as hikers, trail runners, skate sneakers
and joggers, the Company generally does not position its shoes in the
marketplace as technical performance shoes. The Company's principal goal in
product design is to generate new and exciting footwear with contemporary and
progressive style features and comfort enhancing performance features.
Management does not believe that technology is a differentiating factor in
marketing footwear in the casual shoe industry.
 
     Enhance and Broaden the Skechers Brand Name. Management believes that the
strength of the Skechers brand name is a competitive advantage and an integral
part of the Company's success to date. The Company's goal is to continue to
build the recognition of the Skechers name as a casual, active, youthful
lifestyle brand that stands for quality, comfort, durability and design
innovation. The Company's in-house marketing and advertising team has developed
a comprehensive program to promote the Skechers brand name through lifestyle and
image advertising. While all advertisements feature the Company's footwear, the
marketing program is image driven, not product specific. The Company has made a
conscious effort to avoid the association of the Skechers name with any single
category of shoe to provide merchandise flexibility and to aid management's
ability to take the brand and product design in the direction of evolving
footwear fashions and consumer preferences. The Company supports this image
through an advertising program that includes major networks and cable channels
such as MTV, Nickelodeon and ESPN, as well as print advertisements in popular
fashion and lifestyle consumer publications such as Spin, Details, Seventeen,
Rolling Stone, Vibe, GQ and Vogue. The Company also promotes the Skechers brand
name through product placement on a select group of films and popular television
shows. For example, Skechers shoes have been prominently displayed on the
television series Dharma & Greg and referenced in the recently released film 10
Things I Hate About You.
 
     The Company also employs an aggressive point-of-purchase marketing campaign
which includes signage and, in many cases, "in-store shops" within specialty
retail stores and certain department stores. These in-store shops and visual
merchandising of the Company's product and point-of-purchase marketing materials
are monitored and maintained by the Company's field service representatives.
Substantially all of the Company advertising is conceived and designed by its
in-house staff of graphic designers. The Company also enhances its brand image
with its customers through high-profile trade show presentations that feature
fast-paced stage shows set to progressive dance and hip-hop music.
 
   
     Maximize Strategic Value of Retail Distribution. As of April 30, 1999, the
Company operated 22 concept stores at marquee locations in major metropolitan
cities. These concept stores serve a threefold purpose in the Company's
operating strategy. First, concept stores serve as a showcase for the full range
of the Company's product offerings for the current season, providing the
customer with the entire product story. In contrast, management estimates that
its average retail customer carries no more than 5.0% of the complete Skechers
line. Second, retail locations are generally chosen to generate maximum
marketing value for the Skechers brand name through signage and store front
presentation. These locations include concept stores in Manhattan's Times Square
and Santa Monica's Third Street Promenade. Third, the concept stores provide
rapid product feedback. Management believes that product sell-through
information derived from the Company's concept stores enables the Company's
sales, merchandising and production staff to respond to market changes and new
product introductions. Such responses serve to augment sales and limit the
    
 
                                       43
<PAGE>   45
 
   
Company's inventory markdowns and customer returns and allowances. Management
adjusts its product and sales strategy based upon seven to 14 days of retail
sales information. The Company's concept stores serve as marketing and product
testing venues. As of April 30, 1999, the Company also operated 16 factory and
warehouse outlet stores that enable the Company to liquidate excess,
discontinued and odd-size inventory in a cost-efficient manner. Inventory in
these stores is supplemented by certain first-line styles sold at full retail
price points generally of $60.00 or lower.
    
 
     Control Growth of Distribution Channels. Management has implemented a
strategy of controlling the growth of the distribution channels through which
the Company's products are sold in order to protect the Skechers brand name,
properly service customer accounts and better manage the growth of the business.
The Company has limited distribution of product to those retailers which
management believes can best support the Skechers brand name in the market.
Management believes that by focusing on the Company's existing accounts, the
Company can deepen its relationships with its existing customers by providing a
heightened level of customer service. Field service representatives work closely
with these accounts to ensure proper presentation of merchandise and
point-of-purchase marketing materials. Sales executives and merchandise
personnel work closely with accounts to ensure the appropriate styles are
purchased for specific accounts and for specific stores within those accounts.
Management believes these close relationships help the Company to maximize their
customers' (i) retail sell-through, (ii) maintained margins and (iii) inventory
turns. Management believes that limiting product distribution to the appropriate
accounts and closely working with those accounts helps the Company to reduce its
own inventory markdowns and customer returns and allowances while maintaining
the proper showcase for the Skechers brand name and product.
 
     Leverage Management Expertise and Infrastructure. The Company's management
and design team collectively possess extensive experience in the footwear
industry. Robert and Michael Greenberg, the Chairman of the Board and President,
respectively, founded the Company in 1992. Prior to that time, Robert Greenberg
had co-founded L.A. Gear and, together with a management team which included
Michael Greenberg, was instrumental in L.A. Gear's growth until his resignation
in early 1992. The Greenbergs are joined on the management team by several
design, merchandise, production and marketing executives with experience at a
broad range of industry participants, including: Robinson's-May, Macy's, Foot
Locker, Pentland Group PLC, The Stride Rite Corporation, and Track 'n Trail, as
well as L.A. Gear. Management believes this core group comprises an effective
and efficient management and design team with the experience to recognize and
respond to emerging consumer trends and demands.
 
   
     As the Company's net sales growth has accelerated, management has focused
on investing in infrastructure to support continued expansion in a disciplined
manner. Major areas of investment have included the expansion of the Company's
distribution facilities, hiring of additional personnel, development of product
sourcing and a quality control office in Taiwan, upgrading the Company's
management information systems and development and expansion of the Company's
retail stores. The Company has established this infrastructure to achieve
further economies of scale in anticipation of continued increases in net sales.
    
 
GROWTH STRATEGIES
 
     The Company's growth strategies are to (i) expand product offerings, (ii)
increase penetration of existing domestic accounts, (iii) open new retail stores
and pursue other direct sales channels, (iv) expand international operations and
(v) selectively license the Skechers brand name.
 
     Expand Product Offerings. The Company continually seeks to develop new
styles in existing categories and enter new product categories in an effort to
grow net sales and earnings. In keeping with this strategy, the Company has been
working to introduce new styles in its existing men's and women's categories.
Such new styles include the men's Jammer in June 1998 and the women's Blaster in
November 1997. The Company has also launched several new product categories over
the
 
                                       44
<PAGE>   46
 
past year including: Skechers Sport, which includes joggers and court shoes;
Skechers Collection, a men's line featuring dress casual shoes designed to
complement a young man's evening attire; Sity by Skechers, a men's line
featuring newly introduced stylish urban footwear; and Skechers Lights, a
children's line which features motion- and contact-activated lights in the
outsole and other areas of the shoes.
 
     Increase Penetration of Existing Domestic Accounts. Management's goal is to
continue to increase net sales and earnings by expanding the number of styles
carried by its existing accounts, increasing the retail sell-through of existing
accounts and opening new locations with existing accounts. Between 1993 and
1998, the number of accounts which carry Skechers' products increased from
approximately 50 to approximately 2,200. In addition, the nature of the account
base has transitioned in the direction of larger accounts with multiple stores,
resulting in substantially higher sales per account. The Company's strategy is
to continue to better serve these accounts and grow within the existing account
base so that the Company's products will be more fully represented in existing
retail locations and new locations within each account. This growth strategy is
expected to be augmented as specialty retail accounts continue to open new
locations of their own. In addition to increasing its penetration of existing
accounts, the Company intends to selectively open new accounts in the future in
an effort to enhance the Company's image and increase net sales and earnings.
 
   
     Open New Retail Stores and Pursue Other Direct Sales Channels. The
Company's retail stores accounted for approximately 7.4% and 8.6% of net sales
for 1998 and the three months ended March 31, 1999, respectively. The Company
plans to increase the number of retail locations in the future in an effort to
further its strategic goals as well as to increase net sales and net earnings.
The Company plans to open at least two new concept stores and three new outlet
stores in the remainder of 1999. In addition, the Company launched its first
direct sales effort through the introduction of the Skechers mail-order catalog
in the third quarter of 1998. The initial mail-order catalog included 30 styles
each of the Company's men's and women's line. The catalog is supplemented by the
Company's Internet website skechers.com which also allows customers to purchase
the same styles over the Internet. Management believes that these new
distribution channels may present attractive long-term opportunities with
minimal near-term costs.
    
 
   
     Expand International Opportunities. Although the Company's primary focus is
on the domestic market, the Company presently markets its product in countries
in Europe, Asia and selected other foreign regions through distributorship
agreements. For the year ended December 31, 1998 and the three months ended
March 31, 1999, approximately 9.1% and 10.7% of the Company's net sales were
derived from its international operations, respectively. The Company's goal is
to increase sales through distributors by heightening the Company's marketing
support in these countries. In 1998, the Company launched its first major
international advertising campaign in Europe and Asia. This advertising program
is designed to establish Skechers as a global brand synonymous with casual
shoes. In an effort to increase profit margins on products sold internationally
and more effectively promote the Skechers brand name, the Company is exploring
selling directly to retailers in certain European countries in the future. In
addition, the Company is exploring selectively opening flagship retail stores
internationally on its own or through joint ventures.
    
 
     Selectively License the Skechers Brand Name. Management believes that
selective licensing of the Skechers brand name to non-footwear-related
manufacturers may broaden and enhance the Skechers image without requiring
significant capital investments or the incurrence of significant incremental
operating expenses by the Company. The Company currently has licensing
agreements internationally for apparel with Life Gear Corporation in Japan and
for footwear with Pentland Group PLC in the United Kingdom. The Company also has
a licensing agreement domestically for bags, including backpacks, purses and
waist packs, with Signal Products, Inc. for distribution to Federated Department
Stores and JC Penney's. Management intends to be selective in pursuing licensing
business. Management believes that revenues from licensing agreements will not
be a
 
                                       45
<PAGE>   47
 
material source of growth for the Company in the near term; however, management
believes that licensing arrangements may present attractive long-term
opportunities with minimal near-term costs.
 
FOOTWEAR
 
   
     Skechers offers men's, women's and children's footwear in a broad range of
styles, fabrics and colors. The Company offers a broad selection of merchandise
in an effort to maximize its ability to respond to changing fashion trends and
consumer preferences as well as to limit its exposure to any specific style. For
1998, 42.1%, 42.2% and 15.7% of gross sales at wholesale were derived from
men's, women's and children's footwear, respectively. For the three months ended
March 31, 1999, 38.0%, 45.1% and 16.9% of gross sales at wholesale were derived
from men's, women's and children's footwear, respectively. For the year ended
December 31, 1998, the Company offered approximately 900 different styles of
footwear. Management believes that a substantial portion of the Company's gross
sales were generated from styles which management considers basic. No single
style accounted for more than 5.0% of gross wholesale sales in 1998 or the three
months ended March 31, 1999.
    
 
  Men's Footwear
 
     The Company's introduced its first men's footwear line with the Skechers
brand name in June 1993. Since that time, the Company has expanded its product
offerings and grown its net sales of Skechers men's footwear while substantially
increasing the breadth and penetration of its account base. During 1998, the
Company marketed approximately 360 styles of men's footwear, generally ranging
its size from 6 1/2 to 13 in five major groups: (i) Casuals, (ii) Active Street
Footwear, (iii) Utility Boots, (iv) Hikers and (v) Sandalized Footwear.
 
   
     Casuals. The Company's Casuals footwear group includes four categories: (i)
Sport Utility, (ii) Classics (iii) Skechers Collection and (iv) Sity by
Skechers. The Sport Utility category includes boots and shoes that have a
rugged, less refined design with industrial-inspired fashion features. This
category is defined by the heavy-lugged outsole and value-oriented materials
employed in the uppers. Uppers are typically constructed of oiled suede and
"Crazy Horse" or distressed leathers which enhance the rugged appearance of the
boots and oxfords of this category. The Company designs and prices this category
to appeal primarily to a younger men's target customer with broad acceptance
across age groups. Suggested retail price points range from $45.00 to $65.00 for
this category.
    
 
     The Classics category includes comfort oriented design and performance
features. Boots and shoes in this category employ softer outsoles which are
often constructed of polyvinyl carbon ("PVC"). The more refined design of this
footwear employs better grades of leather and linings than those used in the
Company's Sport Utility boots and shoes. Uppers are generally constructed of
grizzly leather or highly-finished leather that produces a waxy shine. Designs
are sportier than the Sport Utility category and feature oxfords, wingtips,
monkstraps, demi-boots and boots. Suggested retail price points range from
$70.00 to $85.00 for this category.
 
     The Skechers Collection category, which was introduced in 1997, features
dress casual shoes designed to complement a young man's evening attire. This
category features more sophisticated designs influenced, in part, by prevailing
trends in Italy and other European countries. As such, this footwear is more
likely than other categories to be sourced from Italy and Portugal. Outsoles
project a sleeker profile, while uppers are constructed of glossy, "box" leather
and aniline, resulting in a highly polished appearance. Designs include
monkstraps, wingtips, oxfords, cap toes and demi-boots and often feature
blind-eyelets to enhance the sophisticated nature of the styling. Suggested
retail price points range from $85.00 to $100.00 for this category.
 
     The Sity by Skechers category, which was introduced in early 1999, features
men's stylish urban footwear. The line includes dress casuals, casuals, boots,
sneakers and athletic shoes for the fashion-forward consumer. Designs are more
diverse than the Sport Utility or Skechers Collection categories
 
                                       46
<PAGE>   48
 
and feature boots, sneakers, oxfords and moccasins. Suggested retail price
points range from $70.00 to $100.00 for this category.
 
     Active Street Footwear. The Company's Active Street footwear group includes
Street Sneakers and Skechers Sport. Skechers Street Sneakers primarily include
low-profile skate sneakers, low-profile and mid-cut sport utility sneakers with
industrial-inspired styling and court/gym shoe-inspired street shoes. Outsoles
typically are molded rubber or thermo plastic rubber ("TPR") and, in the case of
sport utility sneakers, may feature lugged configurations. Uppers are typically
constructed of split suede. While these designs are athletic inspired in
general, with the exception of certain skate sneakers, they include few, if any,
of the typical technical performance features in today's popular athletic shoes.
Certain of the Company's skate sneakers are designed with the technical
performance features necessary for competitive level skateboarding. This
category is designed to appeal to the teenager whose casual shoe of choice is a
skate or street sneaker and is intended to be retailed most heavily through
specialty casual shoe stores and department stores. Suggested retail price
points range from $40.00 to $55.00 for this category.
 
     The Skechers Sport category includes joggers, trail runners, sport hikers
and cross-trainers inspired multi-functional shoes. The Company distinguishes
its Skechers Sport category by its technical performance inspired looks;
however, generally the Company does not promote the technical performance
features of these shoes. Skechers Sport footwear includes comfort performance
not available in the Street Sneaker category. The Skechers Sport designs are
light-weight constructions that include cushioned heels, polyurethane mid-soles,
phylon and other synthetic outsoles and white leather or synthetic uppers such
as durabuck and cordura and ballistic nylon mesh. The Skechers Sport features
electric and technically inspired hues more prominently than it does the
traditional athletic white. Skechers Sport is most heavily marketed through
traditional athletic footwear specialty retailers. Suggested retail price points
range from $55.00 to $70.00 for this category.
 
     Utility Boots. The Company's Utility boot group consists of a single
category of boots that are designed to meet the functional demands of a work
boot but are marketed as casual footwear. The outsoles of this category are
designed to be durable and wearable with Goodyear welted, hardened rubber
outsoles. Uppers are constructed of thicker, better grades of heavily oiled
leathers. Utility boots may include steel toes, water-resistant or water-proof
construction and/or materials, padded collars and Thermolite insulation. Styles
include logger boots and demi-boots, engineer boots, motorcycle boots and six-
and eight-eyelet work boots. Suggested retail price points range from $80.00 to
$100.00 for this category.
 
     Hikers. The Company's Hiker group consists of a single category of boots
and demi-boots that include many comfort and technical performance features that
distinguish this footwear as Hikers. The Company markets this footwear primarily
on the basis of style and comfort rather than on technical performance. However,
many of the technical performance features in the Hikers contribute to the level
of comfort this footwear provides. Outsoles generally consist of molded and
contoured hardened rubber. Many designs may include gussetted tongues to prevent
penetration of water and debris, cushioned mid-soles, motion control devices
such as heel cups, water-resistant or water-proof construction and materials and
heavier, more durable hardware such as metal D-rings instead of eyelets. Uppers
are generally constructed of heavily oiled newbuck and full-grain leathers.
Suggested retail price points range from $55.00 to $100.00 for this category.
 
     Sandalized Footwear. The Company's Sandalized footwear features open-toe
and open-side constructions consistent with the Company's offering in the Sport
Utility, Classics, Skechers Collection and Skechers Sport categories of
footwear. Such footwear includes fisherman's sandals, shower sandals, beach
sandals, slides, comfort-oriented land sandals and technically-inspired water
sport sandals. Sandalized footwear includes both leather and synthetic
constructions and may feature suede footbeds with form-fitting mid-soles. The
Company typically delivers its Sandalized
 
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<PAGE>   49
 
footwear to retailers from February to August. Suggested retail price points
range from $20.00 to $60.00 for this category.
 
  Women's Footwear
 
     The Company began emphasizing the marketing and product offerings of its
women's footwear line in early 1996. The women's product offerings are organized
in four major groups: (i) Casuals, (ii) Active Street Footwear, (iii) Utility
Boots and (iv) Sandalized Footwear. Skechers women's line differs from the men's
product offerings in that it is more seasonal and fashion oriented. The Company
builds all of its women's shoes with lasts and molds specifically designed for
women, which management believes distinguishes the Company from most athletic
shoe companies and certain unisex casual footwear companies. The women's line
includes a broader array of construction for bottoms which include several
different heights. During 1998, the Company marketed approximately 320 styles of
women's footwear, generally ranging in size from 5 to 11.
 
     Casuals. The Company's Casuals footwear group includes two categories,
Sport Utility and Classics. Sport Utility footwear includes many of the same
design features as the Sport Utility category for men, but vary more widely in
the fabrication and coloration of uppers, as well as the height and construction
of the outsoles. Outsoles may feature raised bottoms with varying heel heights
and may be constructed of ethyl vinyl acetate ("EVA"). Suggested retail price
points range from $40.00 to $55.00 for this category.
 
     The Classics category includes comfort-oriented design and performance
features much like the men's Classics category. Boots and shoes in this category
of women's footwear are offered in a broader array of upper fabrications and
colorations than men's Classics. While these shoes and boots do not feature
higher heels, outsole constructions may be thicker or higher than the men's
Classics category. In addition to oxfords, wingtips, monkstraps, demi-boots and
boots similar to those featured in the men's Classics category, the women's
Classics category also features mary janes. Suggested retail price points range
from $55.00 to $70.00 for this category.
 
     Active Street Footwear. The Company's Active Street footwear group includes
Street Sneakers and Skechers Sport. Women's Street Sneakers differ from the
men's Street Sneakers in four significant ways: (i) variations in outsole
configuration, (ii) emphasis on combinations of high-tech and synthetic fabrics,
(iii) emphasis on canvas and (iv) the absence of a competitive skate shoe
product for women. The women's Street Sneakers are offered in four basic outsole
configurations: (i) low profile sneakers such as the Street Cleat, (ii) high
profile sneakers such as the Womper, (iii) hyper-wedges such as the Blaster and
(iv) platform sneakers such as the Fatsoles. The women's line offers a broader
array of coloration and fabrication of uppers and typically emphasizes
combinations of different fabrications to make a more bold lifestyle statement
than the men's Street Sneaker collection.
 
     Within the Street Sneaker category, the women's line places particular
emphasis on canvas uppers. These canvas sneakers are available in a broad array
of vivid colors; however, white dominates the canvas sneaker style in sales.
Management believes the fuller color palette in canvas is necessary to allow
retailers to merchandise these styles effectively and to properly convey the
Skechers brand image to the consumer. Canvas Street Sneakers carry suggested
retail price points of $30.00 to $45.00 for this category. Management believes
that these affordable price points contribute to the attractiveness of the more
colorful Canvas Street Sneakers as impulse purchases. Suggested retail price
points for Street Sneakers, other than in canvas, range from $40.00 to $60.00
for this category.
 
   
     The Skechers Sport category for women differs from the Skechers Sport
category for men primarily in the variety of colors and fabrics comprising the
uppers. While some height variation occurs in the outsoles, such variation is
not as frequent, severe or diverse as in the case of the Street Sneakers.
Suggested retail price points range from $40.00 to $60.00 for this category.
    
 
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<PAGE>   50
 
     Utility Boots. The women's Utility Boot group differs from the men's
Utility Boot group in three primary ways: (i) outsoles may be raised and may
have higher heels, (ii) uppers may be constructed of softer leather such as
oiled newbuck and (iii) the Utility Boot category for women includes women's
hikers which is not yet significant enough to warrant its own group. Suggested
retail price points for this group range from $40.00 to $85.00 for this
category.
 
   
     Sandalized Footwear. Women's Sandalized Footwear consists of three
categories: (i) Surf and Sand Sandals, (ii) Active Lifestyle Sandals and (iii)
Comfort Sandals. Surf and Sand Sandals feature raised outsoles with wedge or
platform configurations and are often constructed from EVA. Footbeds emphasize
visual design patterns and colorations and may be constructed from synthetics
such as Neoprene. Active Lifestyle Sandals are opened-up interpretations of many
of the styles offered in the women's Street Sneaker category. Active Lifestyle
Sandals include the four outsole configurations featured on the Street Cleat,
Womper, Blaster and Fatsoles. Uppers typically feature synthetic fabrications.
Comfort Sandals are opened-up interpretations of the women's Classics category.
Uppers are constructed of similar leathers as the Classics category with
contoured, cushioned suede footbeds. Suggested retail price points range from
$25.00 to $55.00 for this category.
    
 
  Children's Footwear
 
     In early 1996, the Company substantially increased its product offerings
and marketing focus on its children's footwear line and during 1998 offered
approximately 220 styles of Skechers footwear designed for infants, young boys
and girls and pre-teens, ranging in sizes from infant size 3 to boys size 6. The
children's line features a range of products including boots, shoes and sneakers
that reflect the Skechers level of design and quality. The Skechers children's
line is comprised primarily of shoes that are designed like their adult
counterparts but in "takedown" versions, so that the younger set can wear the
same popular styles as their older siblings and schoolmates. This "takedown"
strategy maintains the integrity of the product in the premium leathers,
hardware and outsoles without the attendant costs involved in designing and
developing new products. In addition, the Company also adapts current fashion
from the Company's men's and women's lines by modifying designs and choosing
colors and materials that are more suitable to the playful image Skechers has
established in the children's footwear market. The Company recently launched its
Skechers Lights category, which is a new line of lighted footwear combining
sequencing patterns and lights in the outsole and other areas of the shoes.
Skechers' children's footwear is currently offered at domestic retail prices
ranging from $25.00 to $50.00 per pair.
 
PRODUCT DESIGN AND DEVELOPMENT
 
     The Company's principal goal in product design is to generate new and
exciting footwear with contemporary and progressive styles and comfort enhancing
performance features. The Company designs most new styles to be fashionable and
marketable to the 12 to 25 year old consumer, while appealing to the broader 5
to 40 year old age consumer, with the goal that the majority of the styles will
become basic. The sale of basic products funds the Company's design efforts and
allows it to introduce more progressive styles which improve brand recognition
and enhance the Company's image as being in the forefront of emerging lifestyle
trends. While many of the Company's shoes have performance features, the Company
generally does not position its shoes in the marketplace as technical
performance shoes.
 
     The footwear design process typically begins about nine months before the
start of a season. Skechers offers a spring and fall line and typically
introduces new styles in its existing lines every 30 to 60 days to keep current
with emerging trends. Skechers' products are designed and developed by the
Company's in-house staff. The Company also utilizes outside design firms on an
item-specific basis to supplement its design efforts. Separate design teams
focus on each of the men's, women's and children's categories, reporting to the
Company's Vice President, Design, who has over nine years' experience in
footwear design. The design process is extremely collaborative; members of the
design staff meet weekly with the heads of retail and merchandising, sales and
production and
 
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<PAGE>   51
 
sourcing to further refine the Company's products in order to meet the
particular needs of the Company's markets.
 
     Management believes that its product success is related in large part to
its ability to recognize trends in the footwear markets and to design products
which anticipate and accommodate consumers' ever-evolving preferences. The
Company strives to analyze, interpret and translate current and emerging
lifestyle trends affecting today's youthful culture into progressive footwear
styles. Lifestyle trend information is compiled by Skechers' designers through
various methods designed to monitor changes in culture and society, including
(i) review and analysis of modern music, television, cinema, clothing,
alternative sports and other trend-setting media, (ii) travel to domestic and
international fashion markets to identify and confirm current trends, (iii)
consultation with the Company's retail customers for information on current
retail selling trends, (iv) participation in major footwear trade shows to stay
abreast of popular brands, fashions and styles and (v) subscription to various
fashion and color information services. In addition, a key component of
Skechers' design philosophy is to continually reinterpret both its basic and
current successful styles in the Skechers image. In the Company's experience,
reinterpreted styles often sell well due to a combination of a level of
familiarity with the target customer group and new design features which create
renewed interest. The Company closely monitors sales to key retail customers, as
well as Skechers' own retail stores, to identify current popular styles which
may be subject to reinterpretation.
 
     After the design team arrives at a consensus regarding the fashion themes
for the coming season, the group then translates these themes into Skechers
products. These interpretations include variations in product color, material
structure and decoration, which are arrived at after close consultation with the
Company's production department. Prototype blueprints and specifications are
created and forwarded to the Company's prototype manufacturers located in
Taiwan, which then forward design prototypes back to the Company's domestic
design team approximately two to four weeks after initial receipt. New design
concepts are often also reviewed by the Company's major retail customers. This
customer input not only allows the Company to measure consumer reaction to the
Company's latest designs, but also affords the Company an opportunity to foster
deeper and more collaborative relationships with these customers. The Company's
design team can easily and quickly modify and refine a design based on this
development input.
 
     The Company occasionally orders limited production runs which may initially
be tested in Skechers' concept stores. By working closely with store personnel,
the Company obtains customer feedback that often influences product design and
development. Management believes that sales in Skechers' retail stores can help
forecast sales in national retail stores. The Company is able to determine
within seven to 14 days after initial introduction of a product whether there is
substantial demand for the style, thereby aiding the Company in its sourcing
decisions. Styles which have substantial consumer appeal are highlighted in
upcoming collections or offered as part of the Company's periodic style
offerings. The ability to initially test its products allows Skechers to
discontinue less popular styles after only a limited production run which
affords the Company an indicator of future production and a hedge to fashion
risks. Also, the Company monitors five and 10 weeks trailing trends of orders of
its retail account base in order to manage future production of styles that are
increasing or decreasing in popularity. Generally, the production process takes
approximately six months from design concept to commercialization.
 
MARKETING
 
     The Company's marketing focus is to maintain and enhance recognition of the
Skechers brand name as a casual, active youthful brand that stands for quality,
comfort and design innovation. Senior management is directly involved in shaping
the Company's image and its advertising and promotional activities. The
conception, development and implementation of most aspects of Skechers men's,
women's and children's marketing efforts are overseen by a six person committee
headed by Robert and Michael Greenberg. Towards this end, the Company endeavors
to spend between 8.0% and 10% of net sales in the marketing of Skechers footwear
through an integrated effort of
 
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<PAGE>   52
 
advertising, promotions, public relations, trade shows and other marketing
efforts, which the Company believes substantially heightens brand awareness.
 
     Advertising. Substantially all of the Company's advertising is conceived
and designed by Skechers' in-house staff. By retaining its advertising functions
in-house, management believes that the Company is able to maintain a greater
degree of control over both the creative process and the integrity of the
Skechers brand image, while realizing substantial cost savings compared to using
outside agencies.
 
     Management believes that the Company's success to date is due in large part
to its advertising strategies and methods. The Company's in-house marketing and
advertising team has developed a comprehensive program to promote the Skechers
brand name through lifestyle and image advertising. While all advertisements
feature the Company's footwear, Skechers' advertising generally seeks to build
and increase brand awareness by linking the brand to youthful, contemporary
lifestyles and attitudes rather than to market a particular footwear product.
The Company has made a conscious effort to avoid the association of the Skechers
name with any single category of shoe to provide merchandise flexibility and to
aid the ability to take the brand and product design in the direction of
evolving footwear fashions and consumer preferences.
 
     The Company uses a variety of media for its national advertising. Print
efforts are represented by one or two page collage features in popular fashion
and lifestyle consumer publications that appeal to the Company's target customer
group, such as Spin, Details, Seventeen, GQ, Vibe, Rolling Stone, Vogue and many
others. The Company utilizes experienced graphic designers and styling teams
that work closely with professional fashion photographers to present the
Skechers image in a visually stimulating way. Skechers' progressive television
advertisements are primarily created in-house and air frequently on top
television shows on the major networks and on cable channels including MTV,
Nickelodeon, Comedy Central, ESPN and BET. Different advertisements are created
for each of the 5 to 9, 10 to 24 and 25 to 35 year old consumer groups. The
Company's in-house media buyer strategically selects during which program and in
which geographic area certain Skechers commercials will air in order to reach
the appropriate target audience. Radio spots often feature national celebrities
and are aired during national syndicated radio shows to appeal to a wider
audience.
 
     The Company also participates with its retail customers in cooperative
advertising programs intended to take the brand awareness created by the
national print advertising and channel it to local retailers where consumers can
buy the Company's products. This advertising includes local advertising on
radio, television and newspaper, as well as Company participation in major
catalogs for retailers such as Macy's, Nordstrom, Bloomingdale's and Victoria's
Secret. The Company's co-op efforts are intended to maximize advertising
resources by having its retailers share in the cost of promoting the Company's
brands. Also, the Company believes that co-op advertising encourages the
retailer to merchandise the brands properly and sell them aggressively on the
sales floor.
 
     Promotions. Skechers' in-house promotions department is responsible for
building national brand name recognition. Teaming up with national retailers and
radio stations, the promotions department is responsible for cross promotions,
which help draw customers to retail store locations. This department also
sponsors alternative sporting and entertainment events and coordinates a group
of extreme sport athletes such as skateboarders who make promotional
appearances, wear the Company's footwear exclusively and help increase overall
consumer awareness of the Skechers brand.
 
     Public Relations. The Company's in-house public relations department is
responsible for increasing Skechers' media exposure. The department communicates
the Skechers image to the public and news media through the active solicitation
of fashion editorial space, arranging interviews with key Company personnel and
coordinating local publicity and special events programs for the Company,
including celebrity appearances and fashion shows. With its strategy tied to
promoting the newest styles produced by the product development team, Skechers'
products are often featured in fashion and pop culture magazines and on a select
group of films and popular
 
                                       51
<PAGE>   53
 
television shows. For example, Skechers shoes have been prominently displayed on
the television series Dharma & Greg and referenced on the recently released film
10 Things I Hate About You.
 
     Trade Shows. To showcase the Skechers product to footwear buyers, the
Company exhibits at more than 20 trade shows worldwide, including all leading
industry shows. The Company prides itself on having innovative and dynamic
exhibits on the show floor. Designed by an in-house architect, the Company's
state-of-the-art trade show exhibits feature the latest products and provide a
stage for Skechers' internally developed music-video-style dance and stage shows
featuring progressive music and nightclub lighting.
 
     Other. The Company's in-house display merchandising department supports
retailers and distributors by developing point-of-purchase advertising to
further promote its products in stores and to leverage the brand recognition at
the retail level. This group is supplemented by several part-time employees who
act as field service representatives. This department coordinates with the
Company's sales department to ensure better sell-through at the retail level.
Company representatives communicate with and visit their customers on a regular
basis to aid in the proper visual display of Skechers merchandise and to
distribute and display such point-of-purchase items as signage, packaging,
displays, counter cards, banners and other visual merchandising displays. These
materials mirror the look and feel of the national print advertising in order to
reinforce brand image at the point-of-purchase. Management believes these
efforts help stimulate impulse sales and repeat purchases.
 
     Certain of the Company's retail accounts feature "in-store shop" formats in
which the Company provides fixtures, signage and visual merchandise assistance
in a dedicated floor space within the store. The design of the shops utilizes
the distinctive Skechers advertising to promote brand recognition and
differentiate Skechers' presence in the store from that of its competition. The
installation of these shops enables the Company to establish premium locations
within the retailers and management believes it aids in increased sell-through
and higher maintained margins for the Company's customers.
 
     In August 1998, the Company launched its initial product mail-order
catalog. This full-color brochure was sent to more than 500,000 households,
including approximately 350,000 names on the Company's own mailing list. Two
subsequent catalog mailings have been completed to more than 900,000 households,
during which time the Company's own mailing list has grown to more than 600,000
names. The current mail-order catalog includes approximately 100 styles of the
Company's men's and women's line. The catalog reflects the Skechers image
featuring colorful, eye-catching layouts and younger models. The catalog was
created and produced in-house by the Company's designers, with the assistance of
professional fashion photographers and production artists. The catalog lists a
broad assortment of Skechers footwear and affords customers the ability to order
products telephonically or via mail. The catalog references a toll-free Skechers
number to provide customer assistance, including the location of the Skechers'
retail stores and selected other retail locations offering the Company's
products.
 
     The Company also promotes its brand image through its website on the World
Wide Web to customers who directly access the Internet. This website currently
enables the Company to present information on Skechers' history, products and
store locations to consumers. The website is interactive, affording customers
the ability to directly order products on the Internet and to allow the Company
to receive and respond directly to customer feedback. The website features the
Skechers current mail-order catalog, photos, interviews and information on
Company-sponsored events and associated content designed to attract visitors to
the site. The Company's website and mail-order catalog are intended to enhance
the Skechers brand without the associated costs of advertising.
 
SALES
 
     The Company seeks to enhance its brand image by controlling the
distribution channels for its products based on criteria which include the image
of the retailer and its ability to effectively
 
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<PAGE>   54
 
promote and display the Company's products. In addition, management has
implemented a strategy of controlling the growth of the distribution channels
through which the Company's products will be sold in order to protect the
Skechers brand name, properly service customer accounts and better manage the
growth of the business. The Company has limited distribution of its products to
those retailers it believes can best support the Skechers brand name in the
market.
 
   
     To accomplish this, the Company has continued to broaden its product line
in an effort to reach a larger consumer base and to improve and enhance its
customer service. The Company intends to continue to leverage its reputation for
quality products and its relationships with retailers through, among other
things, the introduction of new styles in its existing and also new categories
of footwear. Also, the Company believes it enhances its position with retailers
through its in-stock inventory program. This program increases the availability
of Skechers' best-selling products, which management believes has contributed to
more consistent product flow to its retail customers and an increased ability to
respond to reorder demand.
    
 
   
     The Company currently has 70 in-house sales and two exclusive independent
sales representatives. The Company also has 14 in-house customer service
employees. The sales force is segregated into men's, women's and children's
divisions. The men's and women's division each has a western, midwestern and
eastern regional sales manager, while the children's division is headed by a
children's national sales manager. Each of these sales managers reports to the
Company's Vice President, Sales, who has over 15 years of experience in the
footwear industry. Each of the sales staff and independent sales representatives
are compensated on a salary plus commission basis; none of the representatives
sell competitive products. Senior management, specifically Michael Greenberg, is
actively involved in selling to and maintaining relationships with Skechers'
major retail accounts. For the year ended December 31, 1998 and the three months
ended March 31, 1999 the top five sales persons accounted for 39.8% and 28.8% of
the Company's net sales, respectively. One of these salespersons generated 17.9%
and 10.7% of the Company's net sales for the year ended December 31, 1998 and
the three months ended March 31, 1999, respectively.
    
 
   
     The Company's primary customers are department stores and specialty
retailers. During 1998, Skechers sold to more than 2,200 retail accounts
representing in excess of 10,000 storefronts, including Nordstrom, Macy's,
Dillards, Robinson's-May and JC Penney and specialty retailers such as Genesco's
Journeys and Jarman chains, The Venator Group's Foot Locker and Lady Foot Locker
chains, Pacific Sunwear and Footaction U.S.A. During the year ended December 31,
1998 and the three months ended March 31, 1999, the Company's net sales to its
five largest customers accounted for approximately 34.8% and 25.3% of total net
sales, respectively. For the year ended December 31, 1998, The Venator Group
represented 11.8% of the Company's net sales. Other than the foregoing, no one
customer accounted for 10.0% or more of the Company's net sales for either
period.
    
 
     The Company is committed to achieving customer satisfaction and to building
a loyal customer base by providing a high level of knowledgeable, attentive and
personalized customer service. The Company's sales and field service personnel
coordinate with retail customers to determine the inventory level and product
mix that should be carried in each store in an effort to help retail sell-
through and enhance the customer's product margin. Such information is then used
as a basis for developing sales projections and product needs for such
customers. In addition, Skechers' sales personnel work closely with their
customers in monitoring their inventory levels, which assists the Company with
scheduling production. The Company's field service representatives coordinate
with the sales department to work with the retailer to ensure that the Company's
products are appropriately displayed. Further support is provided through the
availability of EDI and co-op advertising. See "-- Distribution." Management
believes that limiting product distribution to the appropriate accounts and
closely working with those accounts helps the Company to reduce its own
inventory markdowns and customer returns and allowances, while maintaining the
proper showcase for the Skechers brand name and product.
 
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<PAGE>   55
 
SOURCING
 
   
     Skechers products are produced by independent contract manufacturers
primarily located in China and to a lesser extent, in Macau, Korea, Mexico,
Romania, Italy, Portugal and Taiwan. For the year ended December 31, 1998 and
the three months ended March 31, 1999, 95.5% and 93.6% of the Company's products
were manufactured in China, respectively. The Company does not own or operate
any manufacturing facilities. Management believes the use of independent
manufacturers increases its production flexibility and capacity while at the
same time substantially reducing capital expenditures and avoiding the costs of
managing a large production work force. While the Company has long standing
relationships with many of its manufacturers and believes its relationships to
be good, there are no long-term contracts between the Company and any of its
manufacturers.
    
 
   
     To safeguard product quality and consistency, the Company oversees the key
aspects of the production process. Monitoring is performed domestically by the
Company's in-house production department and in Asia through a 50-person staff
working in China and out of the Company's office in Taiwan. Management believes
the Company's Asian presence allows Skechers to negotiate supplier and
manufacturer arrangements more effectively and ensure timely delivery of
finished footwear. In addition, the Company requires its manufacturers to
certify that neither convict, forced, indentured labor (as defined under U.S.
law) nor child labor (as defined by the manufacturer's country) was used in the
production process, that compensation will be paid according to local law and
that the factory is in compliance with local safety regulations.
    
 
   
     The Company oversees the key phases of production from initial prototype
manufacture through initial production runs to final manufacture. Manufacturers
are selected in large part on the basis of the Company's prior experience with
the manufacturer and the amount of available production capacity. The Company
attempts to monitor its selection of independent factories to ensure that no one
manufacturer is responsible for a disproportionate amount of the Company's
merchandise. In addition, the Company seeks to use, whenever possible,
manufacturers that have previously produced the Company's footwear, which the
Company believes enhances continuity and quality while controlling production
costs. The Company generally limits product orders to 30.0% or less of that
manufacturer's total production at any one period of time. In addition, the
Company sources product for styles that account for a significant percentage of
the Company's net sales from at least three different manufacturers. For the
year ended December 31, 1998, the top four manufacturers of the Company's
products accounted for 15.4%, 14.2%, 12.1% and 10.4% of total purchases,
respectively. For the three months ended March 31, 1999, the top four
manufacturers of the Company's products accounted for 15.8%, 14.0%, 13.2% and
10.0% of total purchases, respectively. Other than the foregoing, no one
manufacturer accounted for 10.0% or more of the Company's total purchases for
either period. To date, the Company has not experienced difficulty in obtaining
manufacturing services.
    
 
     Management believes that quality control is an important and effective
means of maintaining the quality and reputation of its products. The Company's
quality control program is designed to ensure that finished goods not only meet
with Company established design specifications, but also that all goods bearing
its trademarks meet the Company's standards for quality. Quality control
personnel perform an array of inspection procedures at stages of the production
process, including examination and testing of (i) prototypes of key products
prior to manufacture, (ii) samples and materials prior to production and (iii)
final products prior to shipment. The Company employees are on-site at each of
Skechers' major manufacturers to oversee in person key phases of production. The
Company employees and agents also make other unannounced visits to the
manufacturing sites to further monitor compliance with Skechers' manufacturing
specifications.
 
     Skechers' on-site quality control program is also designed to provide
greater flexibility in the design and production process. Since Skechers reviews
many new design concepts with major retail customers, it is able to receive
direct feedback as to what changes, if any, in the design specification of a
particular style should be made prior to initial production runs. This input
often can be quickly
 
                                       54
<PAGE>   56
 
translated into design modifications which are directed in Asia by the Company's
on-site staff. As a result, the Company is more responsive to customer needs.
 
     The Company maintains an in-stock position for selected styles of footwear
in order to minimize the time necessary to fill customer orders. In order to
maintain an in-stock position, the Company places orders for selected footwear
with its manufacturers prior to the time the Company receives customers' orders
for such footwear. In order to reduce the risk of overstocking, the Company
seeks to assess demand for its products by soliciting input from its customers
and monitoring retail sell-through. In addition, the Company analyzes historical
and current sales and market data to develop internal product quantity forecasts
which helps reduce inventory risks.
 
SKECHERS' RETAIL STORES
 
   
     The Company's retail stores are an important component of its product
marketing and development strategies and provide distinctive environments in
which to merchandise and sell the Skechers product line. The Company's own
retail operations are overseen by the Company's Vice President, Retail and
Merchandising, who has approximately 20 years of experience in retail footwear.
The Company's retail stores consist of free-standing and conventional mall
concept stores and factory and warehouse outlet stores. For the year ended
December 31, 1998 and the three months ended March 31, 1999, approximately 7.4%
and 8.6% of net sales were generated by the Company's retail stores,
respectively.
    
 
  Concept Stores
 
     The Company's concept stores serve as a showcase for the Company's products
and are an integral part of the Company's strategy for building the Skechers
brand. The Company's strategy is to focus on opening concept stores primarily in
marquee sites in key urban, high-traffic, visible locations in major
metropolitan cities throughout the United States in an effort to enhance
national brand recognition. Retail locations are generally chosen to generate
maximum marketing value for the Skechers brand name through signage and store
front presentation. These locations include concept stores in Manhattan's Times
Square and Santa Monica's Third Street Promenade. The Company believes that as a
result of its ability to control the visual presentation and product assortment
in its concept stores, these stores help build brand awareness and introduce
consumers to a broad range of Skechers products. Also, the concept stores
provide rapid product feedback. Management believes that product sell-through
information derived from the Company's concept stores allows the Company's
sales, merchandising and production staff to respond to market changes and new
product introductions. Such responses serve to augment sales and limit the
Company's inventory markdowns and customer returns and allowances.
 
   
     As of April 30, 1999, Skechers operated 22 concept stores, 13 of which were
located in California, five in New York, two in New Jersey and one in each of
Massachusetts and Florida. The concept stores are primarily located in
free-standing street locations and major shopping malls. The stores are
typically designed to create a distinctive Skechers look and feel and enhance
customer association of the Skechers brand with current youthful lifestyle
trends and styles. The concept stores feature modern music and lighting and
present an open floor design to allow customers to readily view the merchandise
on display. In December 1998, the Company opened a showroom in New York City's
SoHo district above its concept store. The showroom displays the Company's
current and upcoming men's, women's and children's lines in their entirety to
customers. The standard Skechers concept store is open seven days a week for an
average of eight to 11 hours per day, has two or three employees in the store
during business hours, and ranges in selling square footage from approximately
1,400 to 4,000.
    
 
     The Company opened 13 new concept stores during 1998, two new concept
stores during the three months ended March 31, 1999 and plans to open at least
two new concept stores in the remainder of 1999. The Company's new concept store
prototype is approximately 2,500 square feet,
 
                                       55
<PAGE>   57
 
although in certain selected markets the Company may open larger or smaller
stores. In developing its concept store opening plan, the Company has identified
top geographic markets in the larger metropolitan areas of the United States. In
selecting a specific site, the Company evaluates the proposed sites' traffic
pattern, co-tenancies, average sales per square foot achieved by neighboring
concept stores, lease economics and other factors considered important within
the specific location.
 
     The Company seeks to instill enthusiasm and dedication in its concept store
management personnel and sales associates through incentive programs and regular
communication with store personnel. Sales associates receive commissions on
sales with a guaranteed minimum compensation. Concept store managers receive
base compensation plus incentive compensation based on sales.
 
     The Company has well-established concept store operating policies and
procedures and utilizes an in-store training regimen for all new store
employees. Merchandise presentation instructions and detailed product
descriptions also are provided to sales associates to enable them to gain
familiarity with Skechers product offerings. The Company offers Skechers' sales
associates a discount on Skechers merchandise to encourage enthusiasm for the
product and Company loyalty.
 
  Factory and Warehouse Outlet Stores
 
   
     As of April 30, 1999, the Company also operated 16 factory and warehouse
outlet stores, 10 of which were located in California, two in New York and one
in each of Arizona, Massachusetts, Nevada and Hawaii. The factory outlet stores
are generally located in manufacturers' outlet centers throughout the country.
The Company's factory outlet stores have enabled it to increase sales in certain
geographic markets where Skechers' products were not previously available and to
consumers who favor value-oriented retailers. The outlets provide opportunities
for the Company to sell discontinued and excess merchandise, thereby reducing
the need to sell such merchandise to discounters at excessively low prices. The
Company's free-standing warehouse outlet stores enable it to liquidate other
excess merchandise, discontinued lines and odd sizes. The Company strives to
geographically position its factory and warehouse outlet stores to minimize
potential conflicts with the Company's retail customers. The standard Skechers
factory and warehouse outlet store is open seven days a week for an average of
eight to 11 hours per day, has two or three employees in the store during
business hours and ranges in selling square footage from approximately 1,800 to
11,000. Inventory in these stores is supplemented by certain first-line styles
sold at full retail generally at price points of $60.00 or lower. The Company
opened 10 new factory and warehouse outlet stores during 1998 and plans to open
at least three new factory and warehouse outlet stores in the remainder of 1999.
    
 
     In addition, the Company's newly launched mail-order catalog and website
act as sales vehicles. Management believes that these new distribution channels
will not generate material growth for the Company in the near term; however,
management believes that they may present attractive long-term opportunities
with minimal near-term costs.
 
INTERNATIONAL OPERATIONS
 
   
     Although the Company's primary focus is on the domestic market, the Company
presently markets its product in countries and territories in Europe, Asia and
selected other foreign regions. Skechers derives revenues and earnings from
outside the United States from two principal sources: (i) sales of Skechers
footwear directly to foreign distributors who distribute such footwear to
department stores and specialty retail stores and (ii) to a lesser extent,
royalties from licensees who manufacture and distribute Skechers products
outside the United States. For the year ended December 31, 1998 and the three
months ended March 31, 1999, approximately 9.1% and 10.7% of the Company's net
sales was derived from its international operations, respectively.
    
 
     Management believes that international distribution of Skechers products
may represent a significant opportunity to increase revenue and profits.
Although the Company is in the early stages
 
                                       56
<PAGE>   58
 
   
of its international expansion, Skechers products are currently sold in over 110
countries and territories. The Company's goal is to increase international sales
through foreign distributors by heightening the Company's international
marketing presence in those countries. In 1998, the Company launched its first
major international advertising campaign which is designed to establish Skechers
as a global brand synonymous with casual shoes. The Company is exploring selling
directly to retailers in certain European countries in the near future. In
addition, the Company is exploring selectively opening flagship retail stores
internationally on its own or through joint ventures.
    
 
DISTRIBUTION
 
     The Company believes that strong distribution support is a critical factor
in the Company's operations. Following manufacture, the Company's products are
packaged in shoe boxes bearing bar codes and generally either shipped to the
Company's approximately 700,000 square feet of leased distribution centers
located in Ontario, California, or shipped directly from the manufacturer to
Skechers' international customers. Upon receipt at the central distribution
centers, merchandise is inspected and recorded in the Company's management
information system and packaged according to customers' orders for delivery.
Merchandise is shipped to the customer by whatever means the customer requests,
which is usually by common carrier. The central distribution centers have multi-
access docks, enabling the Company to receive and ship simultaneously and to
pack separate trailers for shipments to different customers at the same time.
The Company has an EDI system to which some of the Company's larger customers
are linked. This system allows these customers to automatically place orders
with the Company, thereby eliminating the time involved in transmitting and
inputting orders, and includes direct billing and shipping information.
 
POTENTIAL LICENSING ARRANGEMENTS
 
     As part of its growth strategy, the Company plans to continue to enter into
licensing agreements with respect to certain products on terms and with parties
management believes will provide more effective manufacturing, distribution or
marketing of such products than could be achieved in-house. Management believes
that selective licensing of the Skechers brand name to non-footwear-related
manufacturers may broaden and enhance the Skechers image without requiring
significant capital investments or the incurrence of significant incremental
operating expenses by the Company. In evaluating a licensing decision, the
Company will consider various factors, including the potential profit to be
earned and the capital and management resources available to the Company at such
time. The Company intends to maintain substantial control over the design,
manufacturing specifications, advertising and distribution of any licensed
products and to maintain a policy of evaluating any future licensing
arrangements to ensure consistent representation of the Skechers image.
 
     The Company currently has licensing agreements internationally for apparel
with Life Gear Corporation in Japan and for footwear with Pentland Group PLC in
the United Kingdom. The Company also has a licensing agreement domestically for
bags, including backpacks, purses and waist packs, with Signal Products, Inc.
for distribution to Federated Department Stores and JC Penney's. Management
intends to be selective in pursuing licensing business. Management believes that
revenues from licensing agreements will not be a material source of growth for
the Company in the near term; however, management believes that licensing
arrangements may present attractive long-term opportunities with minimal
near-term costs.
 
MANAGEMENT INFORMATION SYSTEMS
 
     The Company recognizes the importance of advanced computerization in
maintaining and improving its level of service, internal and external
communication and overall competitive position. The Company has a computerized
management information system that relies upon a Unix-based format with a local
area network of terminals at the corporate offices to support management
decision making, along with computers at the Company's distribution center and
PC-based point-of-
 
                                       57
<PAGE>   59
 
sale computers at each of its retail stores. These computers are connected via
modem to the local area network at the Company's corporate offices. The
Company's system provides, among other things, comprehensive order processing,
production, accounting and management information for the marketing, selling,
manufacturing, retailing and distribution functions of the Company's business.
The Company has developed a sophisticated software program that enables the
Company to track, among other things, orders, manufacturing schedules, inventory
and sales of Skechers products. The program includes a centralized management
information system which provides the various operating departments with
integrated financial, sales, inventory and distribution related information.
 
   
     As evidence of its continuing dedication to advanced computerization, the
Company intends to install a new material handling system in its new
distribution center. This new system is expected to enhance the Company's
ability to monitor inventory levels and distribution activities at such site.
The system, which is expected to cost approximately $10.0 million, is expected
to become operational in mid-2000. In addition, the Company is currently
updating its EDI system to make it more responsive to customer needs.
    
 
BACKLOG
 
   
     The Company generally receives the bulk of the orders for each of the
spring and fall seasons a minimum of three months prior to the date the products
are shipped to customers. At March 31, 1999, the Company's backlog was $136.5
million, compared to $162.3 million at March 31, 1998. To manage inventory risk,
the Company estimates its production requirements and engages in certain other
inventory management techniques. See "-- Sourcing." For a variety of reasons,
including the timing of shipments, product mix of customer orders and the amount
of in-season orders, backlog may not be a reliable measure of future sales for
any succeeding period.
    
 
INTELLECTUAL PROPERTY RIGHTS
 
     The Company owns and utilizes a variety of trademarks, including the
Skechers trademark. As of March 31, 1999, the Company had approximately 21
registrations and approximately 54 pending applications for its trademarks in
the United States. In addition, as of March 31, 1999, the Company had
approximately 360 trademark registrations and applications in approximately 80
foreign countries. The Company also had 27 design patents issued in the United
States and approximately 28 design patent applications pending in the United
States as of March 31, 1999. The Company regards its trademarks and other
intellectual property as valuable assets and believes that they have significant
value in the marketing of its products. The Company vigorously protects its
trademarks against infringement, including through the use of cease and desist
letters, administrative proceedings and lawsuits.
 
     The Company relies on trademark, copyright and trade secret protection,
patents, non-disclosure agreements and licensing arrangements to establish,
protect and enforce intellectual property rights in the design of its products.
In particular, the Company believes that its future success will depend in
significant part on the Company's ability to maintain and protect the Skechers
trademark. Despite the Company's efforts to safeguard and maintain its
intellectual property rights, there can be no assurance that the Company will be
successful in this regard. There can be no assurance that third parties will not
assert intellectual property claims against the Company in the future.
Furthermore, there can be no assurance that the Company's trademarks, products
and promotional materials or other intellectual property rights do not or will
not violate the intellectual property rights of others, that its intellectual
property would be upheld if challenged or that the Company would, in such an
event, not be prevented from using its trademarks or other intellectual property
rights. Such claims, if proved, could materially and adversely affect the
Company's business, financial condition and results of operations. In addition,
although any such claims may ultimately prove to be without merit, the necessary
management attention to and legal costs associated with litigation or other
resolution of future claims concerning trademarks and other intellectual
property rights could
 
                                       58
<PAGE>   60
 
materially and adversely affect the Company's business, financial condition and
results of operations. The Company has sued and has been sued by third parties
in connection with certain matters regarding its trademarks and products, none
of which has materially impaired the Company's ability to utilize its
trademarks.
 
     The laws of certain foreign countries do not protect intellectual property
rights to the same extent or in the same manner as do the laws of the United
States. Although the Company continues to implement protective measures and
intends to defend its intellectual property rights vigorously, there can be no
assurance that these efforts will be successful or that the costs associated
with protecting its rights in certain jurisdictions will not be prohibitive.
 
     From time to time, the Company discovers products in the marketplace that
are counterfeit reproductions of the Company's products or that otherwise
infringe upon intellectual property rights held by the Company. There can be no
assurance that actions taken by the Company to establish and protect its
trademarks and other intellectual property rights will be adequate to prevent
imitation of its products by others or to prevent others from seeking to block
sales of the Company's products as violating trademarks and intellectual
property rights. If the Company is unsuccessful in challenging a third party's
products on the basis of infringement of its intellectual property rights,
continued sales of such product by that or any other third party could adversely
impact the Skechers brand, result in the shift of consumer preferences away from
the Company and generally have a material adverse effect on the Company's
business, financial condition and results of operations.
 
COMPETITION
 
     Competition in the footwear industry is intense. Although the Company
believes that it does not compete directly with any single company with respect
to its entire range of products, the Company's products compete with other
branded products within their product category as well as with private label
products sold by retailers, including some of the Company's customers. The
Company's utility footwear and casual shoes compete with footwear offered by
companies such as The Timberland Company, Dr. Martens, Kenneth Cole Productions,
Steven Madden, Ltd. and Wolverine World Wide, Inc. The Company's athletic shoes
compete with brands of athletic footwear offered by companies such as Nike,
Inc., Reebok International Ltd., adidas-Salomon AG and New Balance. The
Company's children's shoes compete with brands of children's footwear offered by
companies such as The Stride Rite Corporation. In varying degrees, depending on
the product category involved, the Company competes on the basis of style,
price, quality, comfort and brand name prestige and recognition, among other
considerations. These and other competitors pose challenges to the Company's
market share in its major domestic markets and may make it more difficult to
establish the Company in Europe, Asia and other international regions. The
Company also competes with numerous manufacturers, importers and distributors of
footwear for the limited shelf space available for the display of such products
to the consumer. Moreover, the general availability of contract manufacturing
capacity allows ease of access by new market entrants. Many of the Company's
competitors are larger, have achieved greater recognition for their brand names,
have captured greater market share and/or have substantially greater financial,
distribution, marketing and other resources than the Company. There can be no
assurance that the Company will be able to compete successfully against present
or future competitors or that competitive pressures faced by the Company will
not have a material adverse effect on the Company's business, financial
condition and results of operations.
 
EMPLOYEES
 
   
     As of April 30, 1999, the Company employed 863 persons, 552 of which were
employed on a full-time basis and 311 of which were employed on a part-time
basis. The Company also from time to time employs part-time personnel. None of
the Company's employees is subject to a collective bargaining agreement. The
Company believes that its relations with its employees are satisfactory.
    
 
                                       59
<PAGE>   61
 
PROPERTIES
 
   
     The Company's corporate headquarters and additional administrative offices
are located at three premises in Manhattan Beach, California, and consist of an
aggregate of approximately 37,000 square feet. The leases on the premises expire
between February 2002 and February 2008, with options to extend in some cases,
and the current aggregate annual rent is approximately $930,000.
    
 
     The Company also leases space for its distribution centers and its retail
stores. These facilities aggregate approximately 815,000 square feet, with an
annual aggregate base rental of approximately $7.0 million, plus, in some cases,
a percentage of the store's gross sales in excess of the base annual rent. The
terms of these leases vary as to duration and rent escalation provisions. The
Company has also signed leases for retail stores expected to be opened in 1999.
In general, the leases expire between April 2000 and December 2008 and provide
for rent escalations tied to either increases in the lessor's operating expenses
or fluctuations in the consumer price index in the relevant geographical area.
 
LEGAL PROCEEDINGS
 
   
     On April 16, 1999, a complaint captioned Swanier v. Skechers was filed
against the Company and an employee of the Company in the Superior Court, County
of Los Angeles, Southwest District, Torrance, Case No. YC034808. The complaint
alleges various causes of action in connection with plaintiff's employment by
the Company. The plaintiff is seeking actual and punitive damages in amounts to
be proven at trial. The Company believes it has meritorious defenses to such
claims and intends to defend this case vigorously. Nevertheless, litigation is
uncertain, and the Company may not prevail in this suit.
    
 
   
     The Company filed a complaint captioned Skechers U.S.A., Inc. v. Wolverine
World Wide, Inc., et al, on October 13, 1998 in the United States District Court
for the Central District of California, Los Angeles, Case No. 98-8335 RAP
alleging various causes of action relating to trade dress infringement. The
Company is seeking equitable relief and monetary and punitive damages from the
defendants in amounts to be proven at trial. On December 10, 1998, certain of
the defendants counter claimed against the Company for claims relating to design
patent and trade dress infringement. The defendants are seeking declaratory and
equitable relief and monetary and punitive damages in amounts to be proven at
trial. The Company believes it has meritorious defenses to such claims and
intends to defend these claims vigorously. Nevertheless, litigation is
uncertain, and the Company may not prevail in this suit.
    
 
   
     The Company occasionally becomes involved in litigation arising from the
normal course of business. Other than the foregoing, management believes that
any liability with respect to pending legal actions, individually or in the
aggregate, will not have a material adverse effect on the Company's business,
financial condition and results of operations.
    
 
                                       60
<PAGE>   62
 
                                   MANAGEMENT
 
DIRECTORS, EXECUTIVE OFFICERS AND KEY EMPLOYEES
 
     The following table sets forth the name, age as of March 31, 1999, and
position with the Company of all directors and executive officers and certain
key employees of the Company:
 
<TABLE>
<CAPTION>
                   NAME                      AGE                    POSITION
                   ----                      ---                    --------
<S>                                          <C>   <C>
Directors and Executive Officers:
  Robert Greenberg.........................  59    Chairman of the Board and Chief Executive
                                                   Officer
  Michael Greenberg........................  36    President and Director
  David Weinberg...........................  48    Executive Vice President, Chief Financial
                                                   Officer and Director
  Philip Paccione..........................  37    General Counsel and Secretary
  John Quinn(1)(2).........................  48    Nominated Director
  Richard Siskind(1)(2)....................  53    Nominated Director
Key Employees:
  Marvin Bernstein.........................  52    Vice President, International Sales
  Martin Brown.............................  37    Vice President, Corporate Imaging
  Greg Christopulos........................  41    Vice President, Finance
  Larry Clark..............................  42    Vice President, Production and Sourcing
  Lynda Cumming............................  39    Vice President, Allocation and Production
  Paul Galliher............................  49    Vice President, Distribution
  Kathy Garber.............................  39    Vice President, Product Development
  Jason Greenberg..........................  29    Vice President, Visual Imaging
  Jeffrey Greenberg........................  31    Vice President, Electronic Media
  Scott Greenberg..........................  38    Vice President, Visual Merchandising
  Geric Johnson............................  47    Vice President, Direct Marketing
  Michelle Kelchak.........................  35    Vice President, Design
  Mark Nason...............................  37    Vice President, Retail and Merchandising
  Ralph Vendetti...........................  43    Vice President, Sales
</TABLE>
 
- ---------------
(1) Member of the Compensation Committee.
 
(2) Member of the Audit Committee.
 
     Robert Greenberg has been the Chairman of the Board and Chief Executive
Officer of the Company since October 1993. From 1979 to 1992, Mr. Greenberg was
the Chairman of the Board and President of L.A. Gear, an athletic and casual
footwear and apparel company. Mr. Greenberg is a member of the Board of
Directors of Stage II Apparel Corp. (AMEX:SA).
 
     Michael Greenberg has been the President and a director of the Company
since its inception in 1992 and from June 1992 to October 1993 he was Chairman
of the Board. From 1989 to 1992, Mr. Greenberg was the National Sales Manager of
L.A. Gear. Previously, from 1986 to 1989, he was the Regional Sales Manager of
L.A. Gear for the West Coast, and from 1984 to 1986, he was an account
representative for the West Coast at L.A. Gear.
 
     David Weinberg has been Chief Financial Officer of the Company since
October 1993 and Executive Vice President and a director since July 1998. From
June 1989 to September 1992, Mr. Weinberg was Vice President, Credit/Collection
at L.A. Gear.
 
     Philip Paccione has been General Counsel since May 1998 and Secretary of
the Company since July 1998. Before joining the Company and from June 1997, Mr.
Paccione was an attorney at the law firm of Riordan & McKinzie, located in Los
Angeles, and from May 1996 to June 1997 he was a sole
 
                                       61
<PAGE>   63
 
practitioner. Mr. Paccione also practiced law at the law firm of Gartner & Young
from December 1994 to May 1996 and at the law firm of Kelley, Drye & Warren from
June 1991 to December 1994.
 
     John Quinn will become a director of the Company upon completion of the
Offering. Since January 1995, Mr. Quinn has been a principal of the law firm of
Riordan & McKinzie, a professional corporation, and before that, since 1987, he
was a partner at the law firm of Kelley Drye & Warren. Mr. Quinn received his
J.D. from Albany Law School of Union University and an LL.M from New York
University.
 
     Richard Siskind will become a director of the Company upon the completion
of the Offering. Mr. Siskind has been President, Chief Executive Officer and a
director of Stage II Apparel Corp. (AMEX:SA) since May 1998. In 1991, Mr.
Siskind founded R. Siskind & Company, a business which purchases brand name
men's and women's apparel and accessories and redistributes those items to
off-price retailers, and he is the sole shareholder, a director, Chief Executive
Officer and President.
 
     Marvin Bernstein has been the Vice President, International Sales of the
Company since May 1997 and joined the Company in June 1993 as Vice President of
Key Accounts. In December 1996, Mr. Bernstein became Vice President of
International Sales and Licensing.
 
     Martin Brown has been the Vice President, Corporate Imaging of the Company
since June 1998, and joined the Company in March 1993 as Director of Special
Projects. From October 1992 to 1993 Mr. Brown was an independent marketing
consultant.
 
     Greg Christopulos has been Vice President, Finance of the Company since
September 1998. From January 1988 to August 1998, he was at KPMG LLP, where he
had been a Senior Manager since July 1994. Mr. Christopulos is a Certified
Public Accountant.
 
     Larry Clark has been the Vice President, Production and Sourcing of the
Company since March 1995 and joined the Company in August 1993 as Vice President
of Product Development/ Production, International Division. From 1992 to 1993,
Mr. Clark was Vice President, Operations at ALAD Inc., an apparel company, and
from 1985 from 1992 he was Vice President of Research and Development at L.A.
Gear. Prior to that, Mr. Clark was at Footlocker-Kinney Shoe Corp. for 10 years.
 
     Lynda Cumming has been the Vice President, Allocation and Production of the
Company since October 1992. From 1988 to 1992, Ms. Cumming was Vice President,
Allocation at L.A. Gear.
 
     Paul Galliher has been the Vice President, Distribution of the Company
since May 1994. Prior to that, from August 1989, he was a Director of
Distribution at L.A. Gear.
 
     Kathy Garber has been the Vice President, Product Development of the
Company since June 1998 and joined the Company in May 1993 as the Children's
Product Manager. In September 1993, she became Product Development Manager and
in June 1996 she became Director of Product Development. Ms. Garber was also a
buyer at Robinson's-May.
 
     Jason Greenberg has been the Vice President, Visual Imaging of the Company
since January 1998 and from June 1992 to July 1998 he was a director. From June
1996 to January 1998, Mr. Greenberg was Advertising Director and from June 1994
he held a product development position at the Company.
 
     Jeffrey Greenberg has been Vice President, Electronic Media of the Company
since January 1998. From June 1992 to October 1993 Mr. Greenberg was Chief
Financial Officer of the Company and from June 1992 to July 1998 he was Chief
Operating Officer, Secretary and a director of the Company. From 1990 to 1992,
he was involved in operations and marketing at L.A. Gear.
 
     Scott Greenberg has been Vice President, Visual Merchandising of the
Company since January 1998. Prior to that, from June 1994, he was in charge of
International Marketing at the Company and held a position in marketing at L.A.
Gear from 1986 to 1990. From January 1993 to May 1994 Mr. Greenberg owned and
operated a restaurant.
 
                                       62
<PAGE>   64
 
     Geric Johnson has been the Vice President, Direct Marketing of the Company
since January 1998. From January 1990 until January 1998, Mr. Johnson held
various positions with Frederick's of Hollywood, Inc., a retailer of women's
apparel. While at Frederick's of Hollywood he held the positions of President,
Executive Vice President, General Manager and Vice President of Operations, and
his responsibilities included running the day-to-day operations of the Mail
Order Division.
 
     Michelle Kelchak has been the Vice President, Design of the Company since
June 1998. Ms. Kelchak joined the Company in July 1992 as Head Designer, and
from January 1995 through May 1998 served as the Company's Design Director.
Prior to joining the Company, Ms. Kelchak was a designer of men's, women's and
children's footwear at L.A. Gear.
 
     Mark Nason has been the Vice President, Retail and Merchandising of the
Company since January 1998 and joined the Company in December 1993 as Director
of Merchandising and Retail Development. From January 1981 through November
1993, Mr. Nason was employed at Track 'n Trail in various capacities, including
General Merchandising Manager, Director of Visual Merchandising and Buyer.
 
     Ralph Vendetti has been the Vice President, Sales of the Company since June
1997 and joined the Company in April 1995 as National Sales Manager. Before
that, since 1989, Mr. Vendetti was with KEDS, a division of The Stride Rite
Corporation, most recently as National Accounts Manager handling accounts such
as Macy's, Jordan Marsh, Kinney, Bloomingdale's, Federated Corp. and
Robinson's-May. Mr. Vendetti was also employed as a buyer for Macy's for 10
years.
 
     As referenced above, a number of the Company's executive officers,
directors and key employees were previously employed by L.A. Gear. During the
time of their employment and thereafter, L.A. Gear was subject to many of the
uncertainties applicable to the footwear industry. From its fiscal 1985 through
mid-fiscal 1990, L.A. Gear experienced a period of rapid growth in revenues and
earnings and thereafter periods of declining sales and losses. In late 1991, an
outside investor group directed several significant changes in L.A. Gear's
management and board of directors. In response to the changes, Robert Greenberg
and a number of L.A. Gear's other members of management and employees, some of
whom are currently employed by the Company, resigned from L.A. Gear in January
1992. Six years later, in January 1998, L.A. Gear filed for reorganization in
bankruptcy court.
 
     Upon the completion of the Offering, the Company's Board of Directors will
consist of five members. The Board of Directors is divided into three classes.
Class I Directors will serve until the annual meeting of stockholders in 2000
and thereafter for the terms of three years until their successors have been
elected and qualified. Class II Directors will serve until the annual meeting of
stockholders in 2001 and thereafter for terms of three years until their
successors have been elected and qualified. Class III Directors will serve until
the annual meeting of stockholders in 2002 and thereafter for terms of three
years until their successors have been elected and qualified. Robert Greenberg
is a Class I Director; Michael Greenberg and David Weinberg are Class II
Directors; and Richard Siskind and John Quinn will be Class III Directors.
 
   
     Directors are elected annually to serve until the next annual meeting of
stockholders and until their successors are elected and qualified. The Company
intends to pay its non-employee directors annual compensation of $15,000 for
their services paid quarterly beginning upon the completion of the Offering. In
addition, non-employee directors will receive a fee of $1,000 for each meeting
attended. Non-employee directors attending any committee meeting will receive an
additional fee of $750 for each committee meeting attended, unless the committee
meeting is held on the day of a meeting of the Board of Directors, in which case
they will receive no additional compensation for the committee meeting.
Non-employee directors will also be reimbursed for reasonable costs and expenses
incurred for attending any director and committee meetings. Officers of the
Company who are directors will not be paid any directors fees. Concurrently with
the Offering, the Company will grant options to purchase 1,142,907 shares of
Class A Common Stock under its Stock Option Plan to each of its non-employee
directors at an exercise price equal to the initial public offering price. See
"-- Stock Options." Robert Greenberg is the father of Michael, Jason, Jeffrey
and Scott Greenberg;
    
                                       63
<PAGE>   65
 
other than the foregoing, no family relationships exist between any of the
directors or executive officers or key employees of the Company.
 
     The Company's Board of Directors has established an Audit Committee and a
Compensation Committee. The Audit Committee will be comprised of Richard Siskind
and John Quinn and will be responsible for making recommendations concerning the
engagement of independent certified public accountants, approving professional
services provided by the independent certified public accountants and reviewing
the adequacy of the Company's internal accounting controls. The Compensation
Committee will be comprised of Messrs. Siskind and Quinn and will be responsible
for recommending to the Board of Directors all officer salaries, management
incentive programs and bonus payments.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
     The Company did not have a Compensation Committee in 1998. Robert Greenberg
and Michael Greenberg participated in deliberations concerning compensation of
executive officers during 1998. Robert Greenberg serves on the board of
directors and the compensation committee of Stage II Apparel Corp., whose
President and Chief Executive Officer is Richard Siskind. Other than as
described above, none of the executive officers of the Company has served on the
board of directors or on the compensation committee of any other entity which
had officers who served or will serve upon the closing of the Offering on the
Company's Board of Directors or on the Company's Compensation Committee.
 
EXECUTIVE COMPENSATION
 
  Summary Compensation Table
 
     The following table sets forth information concerning the annual and
long-term compensation earned by the Company's Chief Executive Officer and each
of the other executive officers whose annual salary and bonus during 1997 and
1998 exceeded $100,000 (the "Named Executive Officers").
 
   
<TABLE>
<CAPTION>
                                                                                    LONG-TERM
                                                                                   COMPENSATION
                                                                              ----------------------
                                               ANNUAL COMPENSATION              AWARDS      PAYOUTS
                                       ------------------------------------   ----------   ---------
                                                               OTHER ANNUAL   SECURITIES     LTIP
                                                               COMPENSATION   UNDERLYING    PAYOUTS       ALL OTHER
 NAME AND PRINCIPAL POSITION    YEAR   SALARY($)   BONUS($)       ($)(1)      OPTIONS(#)    ($)(2)     COMPENSATION($)
 ---------------------------    ----   ---------   ---------   ------------   ----------   ---------   ---------------
<S>                             <C>    <C>         <C>         <C>            <C>          <C>         <C>
Robert Greenberg..............  1998         --    2,079,943      14,518            --            --         5,038(3)
Chairman of the Board and       1997         --    1,560,877      14,518            --            --         6,649(3)
  Chief Executive Officer
Michael Greenberg.............  1998    300,000           --      11,744            --     1,013,769        11,859(4)
President                       1997    300,000           --       8,962            --       205,250        12,696(4)
David Weinberg................  1998    177,800           --       2,000       278,142       259,180         9,838(5)
Executive Vice President and    1997    175,000           --       4,800            --       136,830        12,626(5)
  Chief Financial Officer
</TABLE>
    
 
- ---------------
 
   
(1) Represents the amount of an automobile lease for the benefit of each
    officer. With respect to Robert Greenberg and David Weinberg, excludes
    rental payments of $12,000 and $18,000, respectively, in 1998 and 1997 made
    by the Company directly to landlords regarding properties used primarily for
    corporate purposes but which are leased under the individuals' names.
    
 
(2) With respect to 1997, represents payment of a bonus under the Company's 1996
    Incentive Compensation Plan based on the increase of the Company's net sales
    from 1996 to 1997 and with respect to 1998, represents payment of a bonus
    based on the increase of the Company's net sales from 1996 to 1998. The
    bonuses for Michael Greenberg and David Weinberg under the Company's 1996
    Incentive Compensation Plan were 0.3% and 0.2% in 1997, respectively, and
    0.4% and 0.1% in 1998, respectively, of the increase in net sales volumes,
    respectively.
 
(3) Represents health and life insurance payments for 1998 and 1997,
    respectively.
 
(4) Represents health and life insurance payments of $7,059 and $9,601 and a
    $4,800 and a $3,095 contribution by the Company under the Company's 401(k)
    Plan for 1998 and 1997, respectively.
 
                                       64
<PAGE>   66
 
(5) Represents health and life insurance payments of $5,038 and $9,601 and a
    $4,800 and a $3,025 contribution by the Company under the Company's 401(k)
    Plan for 1998 and 1997, respectively.
 
  Employment Agreements
 
     Each of Messrs. Robert Greenberg, Michael Greenberg and David Weinberg will
enter into an employment agreement with the Company, which will be effective as
of the consummation of the Offering. The employment agreements will each have an
initial term expiring three years from the closing of the Offering. Each officer
will be entitled to an annual base salary, an annual bonus based on the
Company's return on equity and a discretionary bonus as determined by the
Compensation Committee of the Board of Directors. The Company and each officer
are currently negotiating compensation, which will be determined prior to the
closing of the Offering.
 
     Each officer will agree not to compete, directly or indirectly, with the
Company or disclose confidential information regarding the Company during the
term of the agreement; provided that the officer may own less than 5% of the
stock of a public company that competes with the Company. The employment
agreements will entitle the executives to participate in the Company's Stock
Option Plan and to receive certain insurance and other employee plans and
benefits established by the Company for its executive employees.
 
     If an officer's employment agreement is terminated by the officer without
good reason, by mutual agreement, upon death of the officer, disability of the
officer or for cause, which includes any dishonest act, commission of a crime,
material injury to the Company's financial condition or business reputation or
malfeasance, misfeasance or non-feasance, then the officer will receive, through
the date of termination, (i) his base salary, (ii) any bonus due and (iii) any
benefits under the agreement. If the officer is terminated without cause or the
officer terminates the employment agreement for good reason, which includes the
Company's breach of a material term without cure or diminution of the officer's
duties without his consent, then the officer will receive, for the remainder
term of the agreement, (i) his base salary, (ii) performance-based bonus and
discretionary bonus and (iii) any benefits under the agreement. The Company has
agreed that upon any merger, reorganization, sale or disposition of assets or
otherwise, the successor company will be required to assume each employment
agreement.
 
STOCK OPTIONS
 
  1998 Stock Option Plan
 
     In January 1998, the Company's Board of Directors and stockholders adopted
the 1998 Stock Option, Deferred Stock and Restricted Stock Plan (the "Stock
Option Plan"), which provides for the grant of qualified incentive stock options
("ISOs") that meet the requirements of Section 422 of the Code, stock options
not so qualified ("NQSOs"), deferred stock and restricted stock awards
("Grants"). The Stock Option Plan is administered by a committee of directors
appointed by the Board of Directors (the "Committee"). ISOs may be granted to
the officers and key employees of the Company or any of its subsidiaries. The
exercise price for any ISO granted under the Stock Option Plan may not be less
than 100% (or 110% in the case of ISOs granted to an employee who is deemed to
own in excess of 10.0% of the outstanding Class A Common Stock) of the fair
market value of the shares of Class A Common Stock at the time the option is
granted. The exercise price for any NQSO granted under the Stock Option Plan may
not be less than 85.0% of the fair market value of the shares of Class A Common
Stock at the time the option is granted. The purpose of the Stock Option Plan is
to provide a means of performance-based compensation in order to attract and
retain qualified personnel and to provide an incentive to those whose job
performance affects the Company.
 
     The Stock Option Plan authorizes the grant of options to purchase, and
Grants of, an aggregate of up to 5,215,154 shares of the Company's Class A
Common Stock. The number of shares reserved for issuance under the Stock Option
Plan is subject to anti-dilution provisions for stock splits, stock
 
                                       65
<PAGE>   67
 
dividends and similar events. If an option granted under the Stock Option Plan
expires or terminates, or a Grant is forfeited, the shares subject to any
unexercised portion of such option or Grant will again become available for the
issuance of further options or Grants under the Stock Option Plan.
 
     Under the Stock Option Plan, the Company may make loans available to stock
option holders, subject to the Committee's approval, in connection with the
exercise of stock options granted under the Stock Option Plan. If shares of
Class A Common Stock are pledged as collateral for such indebtedness, such
shares may be returned to the Company in satisfaction of such indebtedness. If
so returned, such shares shall again be available for issuance in connection
with future stock options and Grants under the Stock Option Plan.
 
     Unless previously terminated by the Board of Directors, no options or
Grants may be granted under the Stock Option Plan after January 14, 2008.
 
     Options granted under the Stock Option Plan will become exercisable
according to the terms of the grant made by the Committee. Grants will be
subject to the terms and restrictions of the award made by the Committee. The
Committee has discretionary authority to select participants from among eligible
persons and to determine at the time an option or Grant is granted and in the
case of options, whether it is intended to be an ISO or a NQSO, and when and in
what increments shares covered by the option may be purchased. Under current
law, ISOs may not be granted to any individual who is not also an officer or
employee of the Company or any subsidiary.
 
   
     The exercise price of any option granted under the Stock Option Plan is
payable in full (i) in cash, (ii) by surrender of shares of the Company's Class
A Common Stock already owned by the option holder having a market value equal to
the aggregate exercise price of all shares to be purchased, (iii) by
cancellation of indebtedness owed by the Company to the optionholder, (iv) by a
full recourse promissory note executed by the optionholder, (v) by arrangement
with a broker or (vi) by any combination of the foregoing. The terms of any
promissory note may be changed from time to time by the Board of Directors to
comply with applicable Internal Revenue Service or Securities and Exchange
Commission regulations or other relevant pronouncements.
    
 
     The Board of Directors may from time to time revise or amend the Stock
Option Plan and may suspend or discontinue it at any time. However, no such
revision or amendment may impair the rights of any participant under any
outstanding option or Grant without such participant's consent or may, without
stockholder approval, increase the number of shares subject to the Stock Option
Plan or decrease the exercise price of a stock option to less than 100% of fair
market value on the date of grant (with the exception of adjustments resulting
from changes in capitalization), materially modify the class of participants
eligible to receive options or Grants under the Stock Option Plan, materially
increase the benefits accruing to participants under the Stock Option Plan or
extend the maximum option term under the Stock Option Plan.
 
     In the event of a change of control, all stock options, restricted stock
and deferred stock will fully vest and any indebtedness incurred in connection
with the Stock Option Plan will be forgiven. A "change of control" occurs when
(i) any person becomes the beneficial owner, directly or indirectly, of 50% or
more of the combined voting power of the Company's securities, (ii) during any
consecutive two-year period, individuals who at the beginning of such period
constitute the Board, and any new director, with certain exceptions, who was
approved by at least two-thirds of the directors still in office who either were
directors at the beginning of the period or whose election or nomination for
election was previously so approved, cease for any reason to constitute at least
a majority of the Board of Directors, (iii) in some circumstances, the
stockholders approve a merger or consolidation, or (iv) the stockholders approve
the complete liquidation, sale or disposition of all or substantially all of the
Company's assets.
 
                                       66
<PAGE>   68
 
   
     Options to acquire 1,390,715 shares of Class A Common Stock are outstanding
at an exercise price per share of $2.78. Of this amount, 278,142 were granted to
David Weinberg, of which 25.0% will vest on the consummation of the Offering,
and the balance will vest over the next three years. In addition, options to
purchase 1,142,907 shares of Class A Common Stock are expected to be granted to
certain employees and non-employee directors of the Company on the effective
date of the Offering at an exercise price equal to the initial public offering
price, which options will vest ratably commencing one year from the date of this
Prospectus in 20.0% increments for any employees and officers, and in 33.3%
increments for non-employee directors. The options expire ten years from the
date of grant.
    
 
OPTION GRANTS AND YEAR-END OPTION VALUES
 
     The following table sets forth information concerning individual grants of
stock options during 1998 to the Named Executive Officers:
 
                            OPTIONS GRANTED IN 1998
 
<TABLE>
<CAPTION>
                                             INDIVIDUAL GRANTS                            POTENTIAL REALIZABLE
                       --------------------------------------------------------------       VALUE AT ASSUMED
                         NUMBER OF                                                       ANNUAL RATES OF STOCK
                        SECURITIES       PERCENT OF                                      PRICE APPRECIATION FOR
                        UNDERLYING      TOTAL OPTIONS       EXERCISE                         OPTION TERM(4)
                          OPTIONS        GRANTED TO         OR BASE        EXPIRATION    ----------------------
        NAME           GRANTED(#)(1)    EMPLOYEES(2)     PRICE($/SH)(3)       DATE        5%($)        10%($)
        ----           -------------    -------------    --------------    ----------     -----        ------
<S>                    <C>              <C>              <C>               <C>           <C>         <C>
Robert Greenberg.....          --             --                --                --          --            --
Michael Greenberg....          --             --                --                --          --            --
David Weinberg.......     278,142          20.0%              2.78           1/14/08     486,283     1,232,337
</TABLE>
 
- ---------------
(1) Upon completion of the Offering, 25% of the options immediately vest and the
    balance will vest over the next three years.
 
(2) The total number of options granted to the Company's employees during 1998
    was 1,390,715.
 
(3) The exercise price per share of options granted represents the fair market
    value of the underlying shares of Common Stock on the date the options were
    granted.
 
(4) In order to comply with the rules of the Securities and Exchange Commission
    (the "Commission"), the Company is including the gains or "option spreads"
    that would exist for the respective options the Company granted to the Named
    Executive Officers. The Company calculated these gains by assuming an annual
    compound stock price appreciation of 5% and 10% from the date of the option
    grant until the termination date of the option. These gains do not represent
    the Company's estimate or projection of the future Class A Common Stock
    price.
 
     The following table sets forth the outstanding stock options as of December
31, 1998 of the Named Executive Officers.
 
                             YEAR-END OPTION VALUES
 
   
<TABLE>
<CAPTION>
                               NUMBER OF SECURITIES UNDERLYING             VALUE OF UNEXERCISED
                                     UNEXERCISED OPTIONS                   IN-THE-MONEY OPTIONS
                                   AT DECEMBER 31, 1998(1)               AT DECEMBER 31, 1998(2)
                              ----------------------------------    ----------------------------------
            NAME              EXERCISABLE(#)    UNEXERCISABLE($)    EXERCISABLE($)    UNEXERCISABLE($)
            ----              --------------    ----------------    --------------    ----------------
<S>                           <C>               <C>                 <C>               <C>
Robert Greenberg............           --                  --                --                  --
Michael Greenberg...........           --                  --                --                  --
David Weinberg..............           --             278,142                --             484,000
</TABLE>
    
 
- ---------------
(1) Upon the completion of the Offering, 25% of the options immediately vest and
    the balance will vest over the next three years.
 
(2) The value of the unexercised "in-the-money" options is based on the fair
    market value as of December 31, 1998, as determined by the Board of
    Directors, minus the exercise price, multiplied by the numbers of shares
    underlying the option.
 
                                       67
<PAGE>   69
 
1998 EMPLOYEE STOCK PURCHASE PLAN
 
     The Company's 1998 Employee Stock Purchase Plan (the "1998 Purchase Plan")
was adopted by the Board of Directors and the stockholders in July 1998. The
1998 Purchase Plan, which is intended to qualify under Section 423 of the Code,
contains consecutive, overlapping, twelve month offering periods. Each offering
period includes two six-month purchase periods. The offering periods generally
start on the first trading day on or after January 1 and July 1 of each year.
The initial offering period will commence on the date of the initial public
offering and expire on December 31, 1999. A total of 2,781,415 shares of Class A
Common Stock have been reserved for issuance under the 1998 Purchase Plan, plus
annual increases equal to the lesser of (i) 1,000,000 shares, (ii) 1% of the
outstanding shares of Class A Common Stock on such date, and (iii) such lesser
amount as may be determined by the Board of Directors.
 
   
     Employees are eligible to participate if they are customarily employed by
the Company or any designated subsidiary for at least 20 hours per week and more
than five months in any calendar year. However, any employee who (i) immediately
after grant owns stock possessing 5.0% or more of the total combined voting
power or value of all classes of the capital stock of the Company or (ii) whose
rights to purchase stock under all employee stock purchase plans of the Company
accrue at a rate which exceeds $25,000 worth of stock for each calendar year may
not be granted an option to purchase stock under the 1998 Purchase Plan.
    
 
     The 1998 Purchase Plan permits participants to purchase Class A Common
Stock through payroll deductions of up to 10.0% of the participant's
"compensation." Compensation is defined as the participant's base straight time
gross earnings, including commissions, payments for overtime, incentive bonuses
and performance bonuses. Amounts deducted and accumulated by the participant are
used to purchase shares of Class A Common Stock at the end of each purchase
period. The price of stock purchased under the 1998 Purchase Plan is 85.0% of
the lower of the fair market value of the Class A Common Stock at the beginning
of the offering period or at the end of the purchase period. The maximum number
of shares a participant may purchase during a single offering period is
determined by dividing $25,000 by the fair market value of a share of the
Company's Class A Common Stock on the first day of the offering period. In the
event the fair market value at the end of a purchase period is less than the
fair market value at the beginning of the offering period, the participants will
be withdrawn from the current offering period following exercise and
automatically re-enrolled in a new offering period. Participants may end their
participation at any time during an offering period, and they will be paid their
payroll deductions to date. Participation ends automatically upon termination of
employment with the Company.
 
     Rights granted under the 1998 Purchase Plan are not transferable by a
participant other than by will, the laws of descent and distribution, or as
otherwise provided under the 1998 Purchase Plan.
 
     The 1998 Purchase Plan provides that, in the event of a merger of the
Company with or into another corporation or a sale of all or substantially all
of the Company's assets, each outstanding option may be assumed or substituted
for by the successor corporation. If the successor corporation refuses to assume
or substitute for the outstanding options, the offering period then in progress
will be shortened and a new purchase date will be set so that shares of Class A
Common Stock are purchased with the participant's accumulated payroll deductions
prior to the effective date of such transaction.
 
     The Board of Directors has the authority to amend or terminate the 1998
Purchase Plan, except that no such action may adversely affect any outstanding
rights to purchase stock under the 1998 Purchase Plan, provided that the Board
of Directors may terminate an offering period on any exercise date if the Board
determines that the termination of the 1998 Purchase Plan is in the best
interests of the Company and its stockholders. Notwithstanding anything to the
contrary, the Board of Directors may in its sole discretion amend the 1998
Purchase Plan to the extent necessary and desirable to avoid unfavorable
financial accounting consequences by altering the purchase price for any
offering period, shortening any offering period or allocating remaining shares
among the participants. Unless
 
                                       68
<PAGE>   70
 
sooner terminated by the Board of Directors, the 1998 Purchase Plan will
terminate on June 30, 2008.
 
401(K) PLAN
 
     The Company has in place a contributory retirement plan (the "401(k) Plan")
for all full time employees age 21 and older with at least 12 months of service,
which is designed to be tax deferred in accordance with the provisions of
Section 401(k) of the Code. The 401(k) Plan provides that each participant may
contribute up to 15.0% of his or her salary, and the Company may contribute to
the participant's plan account at the end of each plan year a percentage of
salary contributed by the participant. Under the 401(k) Plan, employees may
elect to enroll on January 1 and July 1 of any plan year, provided that they
have been employed for at least one year.
 
     Subject to the rules for maintaining the tax status of the 401(k) Plan, an
additional Company contribution may be made at the Company's discretion. Company
matching contributions are made at the discretion of the Company. The Company's
contributions to the 401(k) Plan in 1997 and 1998 were $93,000 and $242,000,
respectively.
 
LIMITATIONS ON DIRECTORS' LIABILITIES AND INDEMNIFICATION
 
     The Company's Certificate of Incorporation provides that, except to the
extent prohibited by the DGCL, its directors shall not be personally liable to
the Company or its stockholders for monetary damages for any breach of fiduciary
duty as directors of the Company. Under Delaware law, the directors have
fiduciary duties to the Company that are not eliminated by this provision of the
Certificate of Incorporation and, in appropriate circumstances, equitable
remedies such as injunctive or other forms of non-monetary relief will remain
available. In addition, each director will continue to be subject to liability
under Delaware law for breach of the director's duty of loyalty to the Company
for acts or omissions that are found by a court of competent jurisdiction to be
not in good faith or involving intentional misconduct, for knowing violations of
law, for actions leading to improper personal benefit to the director and for
payment of dividends or approval of stock repurchases or redemptions that are
prohibited by Delaware law. This provision also does not affect the director's
responsibilities under any other laws, such as the federal securities laws or
state or federal environmental laws. In addition, the Company intends to
maintain liability insurance for its officers and directors.
 
     Section 145 of the DGCL permits the Company to, and the Certificate of
Incorporation provides that the Company shall, indemnify each person who was or
is a party or is threatened to be made a party to any threatened, pending or
completed action, suit or proceeding, whether civil, criminal, administrative or
investigative, by reason of the fact that he or she is or was, or has agreed to
become, a director or officer of the Company, or is or was serving, or has
agreed to serve, at the request of the Company, as a director, officer or
trustee of, or in a similar capacity with, another corporation, partnership,
joint venture, trust or other enterprise (including any employee benefit plan),
or by reason of any action alleged to have been taken or omitted in such
capacity, against all expenses (including attorneys' fees), judgments, fines and
amounts paid in settlement actually and reasonably incurred by him or on his
behalf in connection with such action, suit or proceeding and any appeal
therefrom. Such right of indemnification shall inure to such individuals whether
or not the claim asserted is based on matters that antedate the adoption of the
Certificate of Incorporation. Such right of indemnification shall continue as to
a person who has ceased to be a director or officer and shall inure to the
benefit of the heirs and personal representatives of such a person. The
indemnification provided by the Certificate of Incorporation shall not be deemed
exclusive of any other rights that may be provided now or in the future under
any provision currently in effect or hereafter adopted by the Certificate of
Incorporation, by any agreement, by vote of stockholders, by resolution of
directors, by provision of law or otherwise. Insofar as indemnification for
liabilities arising under the Securities Act may be permitted to directors of
the Company pursuant to the foregoing provision, or otherwise, the Company has
been advised that in the opinion of the Securities and Exchange
 
                                       69
<PAGE>   71
 
Commission such indemnification is against public policy as expressed in the
Securities Act and is, therefore, unenforceable. Section 102(b)(7) of the DGCL
permits a corporation to eliminate or limit the personal liability of a director
to the corporation or its stockholders for monetary damages for breach of
fiduciary duty as a director, provided that such provision shall not eliminate
or limit the liability of a director (i) for any breach of the director's duty
of loyalty to the corporation or its stockholders, (ii) for acts or omissions
not in good faith or which involve intentional misconduct or a knowing violation
of law, (iii) under Section 174 of the DGCL relating to unlawful dividends,
stock purchases or redemptions or (iv) for any transaction from which the
director derived an improper personal benefit. Section 102(b)(7) of the DGCL is
designed, among other things, to encourage qualified individuals to serve as
directors of Delaware corporations. The Company believes this provision will
assist it in securing the services of qualified directors who are not employees
of the Company. This provision has no effect on the availability of equitable
remedies, such as injunction or rescission. If equitable remedies are found not
to be available to stockholders in any particular case, stockholders may not
have any effective remedy against actions taken by directors that constitute
negligence or gross negligence.
 
                                       70
<PAGE>   72
 
                              CERTAIN TRANSACTIONS
 
   
     At December 31, 1996 and 1997, the Company had approximately $13.3 million
outstanding under an unsecured note payable to the Greenberg Family Trust of
which Robert Greenberg, Chairman of the Board and Chief Executive Officer of the
Company, and M. Susan Greenberg, Robert Greenberg's wife, are trustees. From
January 1, 1997 through June 1998, the note bore interest at 8.0% per annum and
was due upon demand after January 1, 1996. The Greenberg Family Trust agreed not
to call the note prior to January 1, 1999. In June 1998, the Company issued a
$13.3 million term note under its credit facility with Heller Financial, Inc. to
repay the indebtedness to the Greenberg Family Trust. In December 1998, in
connection with the amendment and restatement of the Company's credit facility
with Heller Financial, Inc., the note was refinanced by the Greenberg Family
Trust into the $10.0 million Subordinated Note and the Unsubordinated Note
(which was originally $3.2 million). As of March 31, 1999, approximately $1.4
million had been repaid under the Unsubordinated Note and $1.8 million was
outstanding. The Subordinated and Unsubordinated Notes each bear interest at the
prime rate (7.75% at March 31, 1999) and are due on demand. The Greenberg Family
Trust agreed not to call the Subordinated Note prior to April 2000. The Company
recorded interest expense of approximately $1.2 million, $1.1 million and
$540,000 related to the notes during the years ended December 31, 1996, 1997 and
1998, respectively. The Company intends to use a portion of its net proceeds of
the Offering to repay the notes owed to the Greenberg Family Trust.
    
 
   
     The Company has periodically advanced to the Greenberg Family Trust all or
a portion of the interest payments due on the indebtedness to the Greenberg
Family Trust. As of the years ended December 31, 1996 and 1997 and March 31,
1999, the Company had advanced approximately $193,000, $277,000 and $52,000, of
such interest payments, respectively. As of December 31, 1998, the Company had
no advances outstanding with respect to interest payments to the Greenberg
Family Trust. The Greenberg Family Trust intends to repay all outstanding
amounts on or before the closing of the Offering.
    
 
     During the years ended December 31, 1996, 1997 and 1998, the Company
declared S Corporation distributions of $112,000, $3.2 million and $7.9 million,
respectively, of which the amounts indicated below were paid to the following
holders of 5% or more of the Company's Class B Common Stock:
 
<TABLE>
<CAPTION>
                                              YEAR ENDED DECEMBER 31,
                                        -----------------------------------
         NAME OF STOCKHOLDER             1996       1997(1)       1998(2)
         -------------------            -------    ----------    ----------
<S>                                     <C>        <C>           <C>
The Greenberg Family Trust............  $72,387    $2,102,100    $5,148,000
Michael Greenberg.....................   11,136       323,400       792,000
Jason Greenberg(3)....................    5,568       161,700       396,000
Jeffrey Greenberg(4)..................    5,568       161,700       396,000
Joshua Greenberg......................    5,568       161,700       396,000
Jennifer Greenberg....................    5,568       161,700       396,000
</TABLE>
 
- ---------------
(1) At January 1, 1998, the Company had distributions payable, bearing interest
    at 5% per annum, payable as follows: the Greenberg Family Trust -- $227,209;
    Michael Greenberg -- $75,211; Jason Greenberg -- $56,526; Jeffrey
    Greenberg -- $18,636; Joshua Greenberg -- $55,478; and Jennifer
    Greenberg -- $63,813.
 
(2) At December 31, 1998, the Company had distributions payable, bearing
    interest at 5% per annum, payable as follows: the Greenberg Family
    Trust -- $264,522; Michael Greenberg -- $108,463; Jason
    Greenberg -- $63,715; Joshua Greenberg -- $70,919; and Jennifer
    Greenberg -- $72,273.
 
(3) Jason Greenberg was formerly a director of the Company.
 
(4) Jeffrey Greenberg was formerly the Chief Operating Officer and a director of
    the Company.
 
                                       71
<PAGE>   73
 
     In January 1999, the Company declared the January 1999 Distribution
consisting of its "Cross-Colours" trademark to the Greenberg Family Trust,
Michael Greenberg, Jason Greenberg, Jeffrey Greenberg, Joshua Greenberg and
Jennifer Greenberg. The Company valued this distribution at $350,000. The
remaining stockholders received cash in the aggregate amount of $18,421. The
following distributions were made to the holders of 5% or more of the Company's
Class B Common Stock:
 
<TABLE>
<CAPTION>
                                      PERCENTAGE INTEREST IN         VALUE OF
        NAME OF STOCKHOLDER               THE TRADEMARK         PERCENTAGE INTEREST
        -------------------           ----------------------    -------------------
<S>                                   <C>                       <C>
The Greenberg Family Trust..........           68.3%                 $239,474
Michael Greenberg...................           10.5                    36,842
Jason Greenberg.....................            5.3                    18,421
Jeffrey Greenberg...................            5.3                    18,421
Joshua Greenberg....................            5.3                    18,421
Jennifer Greenberg..................            5.3                    18,421
</TABLE>
 
   
     The stockholders who received an interest in the trademark sold all of
their rights in the trademark to Stage II Apparel Corp., of which Robert
Greenberg, Chairman of the Board and Chief Executive Officer of the Company, and
Richard Siskind, a director of the Company, are each directors. In connection
with the sale, the Greenberg Family Trust and Michael Greenberg received 140,000
shares and 20,000 shares of Stage II Apparel Corp., respectively, and Jeffrey
Greenberg, Jason Greenberg, Joshua Greenberg and Jennifer Greenberg each
received 10,000 shares. The Company currently licenses under a ten year license
agreement the trademark from Stage II Apparel Corp. and pays a royalty of 1% of
the wholesale price of all footwear sold by the Company with the trademark. For
the years ended December 31, 1997 and 1998, the Company received royalty fees of
$20,000 and $0 for the trademark "Cross Colours." The Company currently does not
intend to materially exploit the "Cross Colours" trademark under the
above-described license agreement.
    
 
     As a result of a tax refund from the payment of taxes on the Company's
earnings, the Company received a recovery of distributions from stockholders of
$600,000 for the year ended December 31, 1996.
 
   
     In April 1999, the Company declared the April Tax Distribution consisting
of the first installment of Federal income taxes payable on S Corporation
earnings for 1998. The April Tax Distribution was $3.5 million and was declared
and paid to the following holders of 5% or more of the Company's Class B Common
Stock:
    
 
<TABLE>
<CAPTION>
                                                              AMOUNT OF APRIL
                    NAME OF STOCKHOLDER                       TAX DISTRIBUTION
                    -------------------                       ----------------
<S>                                                           <C>
The Greenberg Family Trust..................................      $ 66,000
Michael Greenberg...........................................       813,000
Jason Greenberg.............................................       521,600
Jeffrey Greenberg...........................................       597,400
Joshua Greenberg............................................       519,600
Jennifer Greenberg..........................................       511,600
</TABLE>
 
   
     The Company intends to use a portion of the net proceeds of the Offering to
pay (i) the Final 1998 Distribution consisting of the final installment of
Federal income taxes payable on S Corporation earnings for 1998, (ii) the Final
Tax Distribution consisting of income taxes payable S Corporation earnings from
January 1, 1999 through the date of termination of the Company's S Corporation
status and (iii) the Final S Corporation Distribution in an amount designed to
constitute the substantial portion of the Company's remaining undistributed
accumulated taxable S Corporation earnings through the date of termination of
the Company's S Corporation status. It is estimated that the amount of the Final
1998 Distribution will be $7.6 million, all of which will be paid to the
    
 
                                       72
<PAGE>   74
 
   
Greenberg Family Trust. It is estimated that the amount of the Final Tax
Distribution will be $1.7 million, and that the amount of the Final S
Corporation Distribution will be $20.0 million.
    
 
     The Final Tax Distribution and the Final S Corporation Distribution will be
paid to the holders of 5% or more of the Company's Class B Common Stock:
 
   
<TABLE>
<CAPTION>
                                                               FINAL TAX      FINAL S CORPORATION
                    NAME OF STOCKHOLDER                       DISTRIBUTION       DISTRIBUTION
                    -------------------                       ------------    -------------------
<S>                                                           <C>             <C>
The Greenberg Family Trust..................................   $1,105,000         $12,549,000
Michael Greenberg...........................................      170,000           2,297,000
Jason Greenberg.............................................       85,000           1,033,400
Jeffrey Greenberg...........................................       85,000             957,600
Joshua Greenberg............................................       85,000           1,035,400
Jennifer Greenberg..........................................       85,000           1,043,400
</TABLE>
    
 
   
     In connection with the Offering and the termination of the Company's S
Corporation tax status, the Company entered into a tax indemnification agreement
with each of its stockholders. The agreements provide that the Company will
indemnify and hold harmless each of the stockholders for Federal, state, local
or foreign income tax liabilities, and costs relating thereto, resulting from
any adjustment to the Company's income that is the result of an increase in or
change in character, of the Company's income during the period it was treated as
an S Corporation up to the Company's tax saving in connection with such
adjustments. The agreements also provide that if there is a determination that
the Company was not an S Corporation prior to the Offering, the stockholders
will indemnify the Company for the additional tax liability arising as a result
of such determination. The stockholders will also indemnify the Company for any
increase in the Company's tax liability to the extent such increase results in a
related decrease in the stockholders' tax liability.
    
 
     Shares of Class A Common Stock issuable upon conversion of shares of Class
B Common Stock held by the Greenberg Family Trust and Michael Greenberg are
subject to certain registration rights. See "Description of Capital
Stock -- Registration Rights."
 
     The Company intends to enter into employment agreements with certain
executive officers. See "Management -- Executive Compensation -- Employment
Agreements."
 
     The Company believes that all of the foregoing transactions were on terms
no less favorable than those that could have been received from unrelated third
parties.
 
                                       73
<PAGE>   75
 
                       PRINCIPAL AND SELLING STOCKHOLDERS
 
     The following table sets forth certain information regarding the beneficial
ownership of the Company's Class A and Class B Common Stock (assuming
consummation of the Recapitalization) by (i) each director and nominated
director of the Company, (ii) each of the Named Executive Officers, (iii) each
person known to the Company to be beneficial owner of more than 5% of either
class of the Common Stock and (iv) all directors and executive officers of the
Company as a group.
 
   
<TABLE>
<CAPTION>
                                     SHARES BENEFICIALLY                                 SHARES BENEFICIALLY OWNED
                                  OWNED PRIOR TO OFFERING(2)         SHARES OF               AFTER OFFERING(2)
                            --------------------------------------    CLASS A     ---------------------------------------
                            NUMBER OF    NUMBER OF     PERCENT OF      COMMON     NUMBER OF     NUMBER OF     PERCENT OF
    NAME OF BENEFICIAL       CLASS A      CLASS B     TOTAL VOTING     STOCK       CLASS A       CLASS B     TOTAL VOTING
       OWNER(1)(2)           SHARES        SHARES        POWER       OFFERED(3)    SHARES        SHARES         POWER
    ------------------      ---------    ----------   ------------   ----------   ---------    -----------   ------------
<S>                         <C>          <C>          <C>            <C>          <C>          <C>           <C>
Robert Greenberg(3).......       --      18,079,198(4)     65.0%      1,361,427         --      16,717,771(4)     61.7%
Michael Greenberg.........       --       2,781,415       10.0          142,857         --       2,638,558        9.7
David Weinberg............   69,535(5)           --        *                 --     69,535(5)           --        *
Jeffrey Greenberg.........       --       1,390,708        5.0           71,429         --       1,319,279        4.9
Jason Greenberg...........       --       1,390,708        5.0           71,429         --       1,319,279        4.9
Joshua Greenberg..........       --       1,390,708        5.0           71,429         --       1,319,279        4.9
Jennifer Greenberg........       --       1,390,708        5.0           71,429         --       1,319,279        4.9
John Quinn................       --              --       --                 --         --              --       --
Richard Siskind...........       --              --       --                 --         --              --       --
All directors, director
  nominees and executive
  officers as a group (6
  persons)(5).............   69,535(5)   20,860,613       75.0        1,504,284     69,535(5)   19,356,329       71.4
</TABLE>
    
 
- ---------------
 *  Less than 1.0%
(1) To the Company's knowledge, except as set forth in the footnotes to this
    table and subject to applicable community property laws, each person named
    in the table has sole voting and investment power with respect to the shares
    of Common Stock set down opposite such person's name. Each of such persons
    may be reached at 228 Manhattan Beach Boulevard, Manhattan Beach, California
    90266.
 
   
(2) The percentage of total voting power is calculated assuming no shares of
    Class A Common Stock and 27,814,155 shares of Class B Common Stock were
    outstanding on March 31, 1999, as applicable, and 10,715,000 shares of Class
    A Common Stock and 26,024,155 shares of Class B Common Stock will be
    outstanding immediately following the completion of the Offering, as
    applicable. Beneficial ownership is determined in accordance with the rules
    of the Securities and Exchange Commission (the "Commission") and generally
    includes voting or investment power with respect to the securities. In
    computing the number of shares beneficially owned by a person and the
    percentage ownership of that person, shares of Class A Common Stock subject
    to options held by that person that are currently exercisable or exercisable
    within 60 days of the effective date of the offering are deemed outstanding.
    Such shares, however, are not deemed outstanding for the purposes of
    computing the percentage ownership of each other person.
    
 
   
(3) Does not reflect the sale of the maximum number of shares which may be sold
    if the over-allotment option is exercised in full. If such option is
    exercised in full, the Greenberg Family Trust will sell 1,607,250 shares of
    Class A Common Stock and Robert Greenberg will beneficially own 58.9% of the
    voting power at such time. The Class B Common Stock is convertible at any
    time into shares of the Class A Common Stock on a share-for-share basis. See
    "Certain Transactions" for a description of transactions between the
    Greenberg Family Trust and the Company.
    
 
(4) Represents shares of Class B Common Stock which Mr. Greenberg, Chief
    Executive Officer and Chairman of the Board of the Company, is deemed to
    beneficially own as a Trustee of the Greenberg Family Trust. M. Susan
    Greenberg, Robert Greenberg's wife, is also a trustee of the Greenberg
    Family Trust and is also deemed to beneficially own all shares held by the
    Greenberg Family Trust.
 
(5) Represents shares of Class A Common Stock underlying options, which are
    exercisable on the effective date of the Offering.
 
                                       74
<PAGE>   76
 
                          DESCRIPTION OF CAPITAL STOCK
 
   
     The authorized capital stock of the Company consists of 160,000,000 shares
of Common Stock and 10,000,000 shares of Preferred Stock. Of the 160,000,000
shares of Common Stock authorized, 100,000,000 shares are designated as Class A
Common Stock and 60,000,000 shares are designated as Class B Common Stock. After
giving effect to the Offering, there will be 10,715,000 shares of Class A Common
Stock outstanding, 26,024,155 shares of Class B Common Stock outstanding and no
shares of Preferred Stock outstanding.
    
 
CLASS A COMMON STOCK AND CLASS B COMMON STOCK
 
  General
 
     The holders of Class A Common Stock and Class B Common Stock have identical
rights except with respect to voting, conversion and transfer. All shares of
Class B Common Stock outstanding upon the effective date of this Prospectus, and
the shares of Class A Common Stock offered hereby will, upon issuance and sale,
be fully paid and nonassessable.
 
  Voting Rights
 
     Holders of Class A Common Stock are entitled to one vote per share while
holders of Class B Common Stock are entitled to ten votes per share on all
matters to be voted on by stockholders. Holders of shares of Class A Common
Stock and Class B Common Stock are not entitled to cumulate their votes in the
election of directors. Generally, all matters to be voted on by stockholders
must be approved by a majority of the votes entitled to be cast by all shares of
Class A Common Stock and Class B Common Stock present in person or represented
by proxy, voting together as a single class, subject to any voting rights
granted to holders of any Preferred Stock. Except as otherwise provided by law
or in the Certificate of Incorporation, and subject to any voting rights granted
to holders of any outstanding Preferred Stock, amendments to the Certificate of
Incorporation must be approved by a majority of the votes entitled to be cast by
all shares of Class A Common Stock and Class B Common Stock present in person or
represented by proxy, voting together as a single class. However, amendments to
the Certificate of Incorporation that would alter or change the powers,
preferences or special rights of the Class A Common Stock so as to affect them
adversely also must be approved by a majority of the votes entitled to be cast
by the holders of the Class A Common Stock, voting as a separate class. Any
amendment to the Certificate of Incorporation to increase the authorized shares
of any class requires the approval of a majority of the votes entitled to be
cast by all shares of Class A Common Stock and Class B Common Stock present in
person or represented by proxy, voting together as a single class, subject to
the rights set forth in any series of Preferred Stock created as described
below.
 
  Dividends, Distributions and Stock Splits
 
     Holders of Class A Common Stock and Class B Common Stock will share equally
on a per share basis in any dividend declared by the Board of Directors, subject
to any preferential rights of any outstanding Preferred Stock.
 
     Dividends or distributions consisting of shares of Class A Common Stock and
Class B Common Stock may be paid only as follows: (i) shares of Class A Common
Stock may be paid only to holders of Class A Common Stock, and shares of Class B
Common Stock may be paid only to holders of Class B Common Stock; and (ii) the
number of shares so paid will be equal on a per share basis with respect to each
outstanding share of Class A Common Stock and Class B Common Stock. In the case
of dividends or distributions consisting of other voting shares of the Company,
the Company will declare and pay such dividends in two separate classes of such
voting securities, identical in all respects, except that the voting rights of
each such security paid to the holders of the Class A Common Stock shall be
one-tenth of the voting rights of each such security paid to the holders of
 
                                       75
<PAGE>   77
 
Class B Common Stock, and such security paid to the holders of Class B Common
Stock shall convert into the security paid to the holders of the Class A Common
Stock upon the same terms and conditions applicable to the Class B Common Stock.
In the case of dividends or distributions consisting of securities convertible
into, or exchangeable for, voting securities of the Company, the Company will
provide that such convertible or exchangeable securities and the underlying
securities be identical in all respects, except that the voting rights of each
security underlying the convertible or exchangeable security paid to the holders
of the Class A Common Stock shall be one-tenth of the voting rights of each
security underlying the convertible or exchangeable security paid to the holders
of Class B Common Stock, and such underlying securities paid to the holders of
Class B Common Stock shall convert into the security paid to the holders of the
Class A Common Stock upon the same terms and conditions applicable to the Class
B Common Stock.
 
     The Company may not reclassify, subdivide or combine shares of either class
of Common Stock without at the same time proportionally reclassifying,
subdividing or combining shares of the other class.
 
  Conversion of Class B Common Stock
 
     A share of Class B Common Stock will be convertible into a share of Class A
Common Stock on a share-for-share basis (i) at the option of the holder thereof
at any time, or (ii) automatically upon transfer to a person or entity which is
not a Permitted Transferee (as defined in the Certificate of Incorporation). In
general, Permitted Transferees will include (i) all holders of the Class B
Common Stock outstanding immediately prior to the Offering and (ii) any Person
(as defined in the Certificate of Incorporation) that is an affiliate, spouse or
descendent of any such holder, their estates or trusts for their benefit. The
Class A Common Stock has no conversion rights.
 
  Liquidation
 
     In the event of any dissolution, liquidation, or winding up of the affairs
of the Company, whether voluntary or involuntary, after payment of the debts and
other liabilities of the Company and making provision for the holders of
Preferred Stock, if any, the remaining assets of the Company will be distributed
ratably among the holders of the Class A Common Stock and the Class B Common
Stock, treated as a single class.
 
  Mergers and Other Business Combinations
 
     Upon a merger, combination, or other similar transaction of the Company in
which shares of Common Stock are exchanged for or changed into other stock or
securities, cash and/or any other property, holders of each class of Common
Stock will be entitled to receive an equal per share amount of stock,
securities, cash, and/or any other property, as the case may be, into which or
for which each share of any other class of Common Stock is exchanged or changed;
provided that in any transaction in which shares of capital stock are
distributed, such shares so exchanged for or changed into may differ as to
voting rights and certain conversion rights to the extent and only to the extent
that the voting rights and certain conversion rights of Class A Common Stock and
Class B Common Stock differ at that time.
 
  Other Provisions
 
     The holders of the Class A Common Stock and Class B Common Stock are not
entitled to preemptive rights. There are no redemption provisions or sinking
fund provisions applicable to the Class A Common Stock or the Class B Common
Stock.
 
PREFERRED STOCK
 
     The Board of Directors has the authority, without further action by the
stockholders of the Company, to issue up to 10,000,000 shares of Preferred Stock
in one or more series, and to fix the
 
                                       76
<PAGE>   78
 
designations, rights, preferences, privileges, qualifications and restrictions
thereof including dividend rights, conversion rights, voting rights, rights and
terms of redemption, liquidation preferences and sinking fund terms, any or all
of which may be greater than the rights of the Common Stock. The Board of
Directors, without stockholder approval, can issue Preferred Stock with voting,
conversion and other rights which could adversely affect the voting power and
other rights of the holders of Common Stock. Preferred Stock could thus be
issued quickly with terms calculated to delay or prevent a change in control of
the Company or to make removal of management more difficult. In certain
circumstances, such issuance could have the effect of decreasing the market
price of the Common Stock. The issuance of Preferred Stock may have the effect
of delaying, deterring or preventing a change in control of the Company without
any further action by the stockholders including, but not limited to, a tender
offer to purchase Common Stock at a premium over then current market prices. The
Company has no present plan to issue any shares of Preferred Stock.
 
REGISTRATION RIGHTS
 
     The Company has entered into a registration rights agreement with the
Greenberg Family Trust, of which Robert Greenberg, Chairman of the Board and
Chief Executive Officer, is a Trustee, and Michael Greenberg, President,
pursuant to which the Company has agreed that it will, on up to two separate
occasions per year, register up to one-third of the shares of Class A Common
Stock issuable upon conversion of their Class B Common Stock beneficially owned
as of the closing of the Offering by each such stockholder in any one year. The
Company also agreed that, if it shall cause to be filed with the Commission a
registration statement, each such stockholder shall have the right to include up
to one-third of the shares of Class A Common Stock issuable upon conversion of
their Class B Common Stock beneficially owned as of the closing of the Offering
by each of them in such registration statement subject to limitations due to
marketing conditions. All expenses of such registrations shall be at the
Company's expense. See "Certain Transactions."
 
ANTI-TAKEOVER EFFECTS OF PROVISIONS OF THE COMPANY'S CHARTER AND BYLAWS
 
     The Company's Bylaws provide that the Board of Directors is divided into
three classes. Class I Directors will serve until the annual meeting of
stockholders in 2000 and thereafter for the terms of three years until their
successors have been elected and qualified. Class II Directors will serve until
the annual meeting of stockholders in 2001 and thereafter for terms of three
years until their successors have been elected and qualified. Class III
Directors will serve until the annual meeting of stockholders in 2002 and
thereafter for terms of three years until their successors have been elected and
qualified. Stockholders have no cumulative voting rights and the Company's
stockholders representing a majority of the shares of Common Stock outstanding
are able to elect all of the directors. The Company's Bylaws also provide that
any action that is required to be or may be taken at any annual or special
meeting of stockholders of the Company, may, if such action has been earlier
approved by the Board, be taken without a meeting, without prior notice and
without a vote, if a consent in writing, setting forth the action so taken,
shall be signed by the holders of outstanding stock having not less than the
minimum number of votes that would be necessary to authorize or take such action
at a meeting at which all shares entitled to vote thereon were present and
voted. The Bylaws provide that only the Company's Board of Directors or the
Chairman may call a special meeting of the stockholders.
 
     The classification of the Board of Directors and lack of cumulative voting
makes it more difficult for the Company's existing stockholders to replace the
Board of Directors as well as for any other party to obtain control of the
Company by replacing the Board of Directors. Since the Board of Directors has
the power to retain and discharge officers of the Company, these provisions
could make it more difficult for existing stockholders or another party to
effect a change in management.
 
     These and other provisions may have the effect of deterring hostile
takeovers or delaying changes in control or management of the Company. These
provisions are intended to enhance the likelihood of continued stability in the
composition of the Board of Directors and in the policies
 
                                       77
<PAGE>   79
 
furnished by the Board of Directors and to discourage certain types of
transactions that may involve an actual or threatened change of control of the
Company. These provisions are designed to reduce the vulnerability of the
Company to an unsolicited acquisition proposal. These provisions are also
intended to discourage certain tactics that may be used in proxy fights.
However, such provisions could have the effect of discouraging others from
making tender offers for the Company's shares and, as a consequence, they may
also inhibit fluctuations in the market price of the Company's shares that could
result from actual or rumored takeover attempts. Such provisions also may have
the effect of preventing changes in the management of the Company.
 
SECTION 203 OF THE DELAWARE GENERAL CORPORATION LAW
 
     Generally, Section 203 of the DGCL prohibits a publicly held Delaware
corporation from engaging in a broad range of "business combinations" with an
"interested stockholder" (defined generally as a person owning 15.0% of more of
a corporation's outstanding voting stock) for three years following the date
such person became an interested stockholder unless (i) before the person
becomes an interested stockholder, the transaction resulting in such person
becoming an interested stockholder or the business combination is approved by
the board of directors of the corporation, (ii) upon consummation of the
transaction that resulted in the stockholder becoming an interested stockholder,
the interested stockholder owns at least 85.0% of the outstanding voting stock
of the corporation (excluding shares owned by directors who are also officers of
the corporation or shares held by employee stock plans that do not provide
employees with the right to determine confidentially whether shares held subject
to the plan will be tendered in a tender offer or exchange offer), or (iii) on
or after such date on which such person became an interested stockholder the
business combination is approved by the board of directors and authorized at an
annual or special meeting, and not by written consent, by the affirmative vote
of at least 66.6% of the outstanding voting stock excluding shares owned by the
interested stockholders. The restrictions of Section 203 do not apply, among
other reasons, if a corporation, by action of its stockholders, adopts an
amendment to its certificate of incorporation or bylaws expressly electing not
to be governed by Section 203, provided that, in addition to any other vote
required by law, such amendment to the certificate of incorporation or bylaws
must be approved by the affirmative vote of a majority of the shares entitled to
vote. Moreover, an amendment so adopted is not effective until twelve months
after its adoption and does not apply to any business combination between the
corporation and any person who became an interested stockholder of such
corporation on or prior to such adoption. The Certificate of Incorporation and
Bylaws do not currently contain any provisions electing not to be governed by
Section 203 of the DGCL.
 
     Section 203 of the DGCL may discourage persons from making a tender offer
for or acquisitions of substantial amounts of the Class A Common Stock. This
could have the effect of inhibiting changes in management and may also prevent
temporary fluctuations in the Class A Common Stock that often result from
takeover attempts.
 
TRANSFER AGENT AND REGISTRAR
 
   
     The Transfer Agent and Registrar for the Class A Common Stock is American
Stock Transfer and Trust Company.
    
 
                        SHARES ELIGIBLE FOR FUTURE SALE
 
     Prior to the Offering, there has been no public market for the Class A
Common Stock. No prediction can be made as to the effect, if any, that market
sales of shares or the availability of shares for sale will have on the market
price prevailing from time to time. Sales of substantial amounts of Class A
Common Stock of the Company in the public market could adversely affect
prevailing market prices.
 
                                       78
<PAGE>   80
 
   
     After the Offering, the Company will have outstanding 10,715,000 shares of
Class A Common Stock. In addition, the Company will have outstanding 26,024,155
shares of Class B Common Stock, all of which will be convertible into Class A
Common Stock on a share-for-share basis at the election of the holder or upon
transfer or disposition to persons who are not Permitted Transferees (as defined
in the Company's Certificate of Incorporation). Of the outstanding shares, the
10,715,000 shares of Class A Common Stock to be sold in the Offering will be
freely tradeable without restriction or further registration under the
Securities Act unless purchased by "affiliates" of the Company as that term is
defined in Rule 144 under the Securities Act.
    
 
   
     The 26,024,155 shares of Class B Common Stock outstanding upon completion
of the Offering are "restricted securities" as that term is defined in Rule 144,
all of which will be eligible for sale under Rule 144 upon completion of the
Offering, subject to the lock-up described below. As described below, Rule 144
permits resales of restricted securities subject to certain restrictions.
    
 
     In general, under Rule 144 as currently in effect, a person (or persons
whose shares are aggregated) who beneficially owned shares for at least one
year, including any person who may be deemed an "affiliate" of the Company (as
the term "affiliate" is defined under the Securities Act), would be entitled to
sell within any three month period a number of such shares that does not exceed
the greater of 1.0% of the shares of the Company's Class A Common Stock then
outstanding (107,150 shares immediately after the Offering) or the average
weekly trading volume in the Company's Class A Common Stock during the four
calendar weeks preceding the date on which notice of the sale is filed with the
Commission. A person who is not deemed to have been an "affiliate" of the
Company any time during the three months immediately preceding a sale and who
has beneficially owned shares for at least two years would be entitled to sell
such shares under Rule 144 without regard to the volume limitation described
above.
 
   
     All executive officers, directors, stockholders and optionholders of the
Company (including the selling stockholders) have agreed that they will not,
without the prior written consent of BT Alex. Brown Incorporated on behalf of
the Underwriters (which consent may be withheld in its sole discretion) and
subject to certain limited exceptions, offer, pledge, sell, contract to sell,
sell any option or contract to purchase, sell short, purchase any option or
contract to sell, grant any option, right or warrant to purchase, lend or
otherwise transfer or dispose of, directly or indirectly, any shares of Common
Stock or any securities convertible into or exercisable or exchangeable for
Common Stock, or enter into any swap or similar agreement that transfers, in
whole or in part, any of the economic consequences of ownership of the Common
Stock, for a period commencing on the date of this Prospectus and continuing to
a date 180 days after such date; provided, however, that such restrictions do
not apply to shares of Class A Common Stock sold or purchased in the Offering or
to shares of Class A Common Stock purchased in the open market following the
Offering. BT Alex. Brown Incorporated, on behalf of the Underwriters, may, in
its sole discretion and at any time without notice, release all or any portion
of the securities subject to these lock up agreements. In addition, the Company
has agreed that, for a period of 180 days after the date of this Prospectus, it
will not, without the consent of BT Alex. Brown Incorporated, make any offering,
sale, short sale or other disposition of any shares of Common Stock of the
Company or other securities convertible into or exchangeable or exercisable for
shares of Common Stock or derivative of Common Stock (or agreement for such)
except for the grant of options to purchase shares of Class A Common Stock
pursuant to the Stock Option Plan and shares of Class A Common Stock issued
pursuant to the exercise of options granted under such plan and the grant of
purchase rights and issuance of shares under the 1998 Purchase Plan, provided
that such options and grants shall not vest, or the Company shall obtain the
written consent of the holder thereof not to transfer such shares, until the end
of such 180-day period. See "Management -- Stock Options" and "Underwriting."
    
 
     In general, under Rule 701 under the Securities Act, any employee,
director, consultant or advisor of the Company who purchases shares from the
Company in connection with a compensatory stock or option plan or other written
compensatory agreement is entitled to resell such shares without having to
comply with the public information, holding period, volume limitation or notice
                                       79
<PAGE>   81
 
provisions of Rule 144, and affiliates are eligible to resell such shares 90
days after the effective date of the Offering in reliance on Rule 144, subject
to the provisions of the 180-day lock-up arrangements.
 
   
     The Stock Option Plan authorizes the grant of options to purchase, and
awards of, an aggregate of up to 5,215,154 shares of the Company's Class A
Common Stock. Options to purchase 1,390,715 shares are outstanding. In addition,
options to purchase 1,142,907 shares of Class A Common Stock are expected to be
granted to certain employees and non-employee directors of the Company on the
effective date of the Offering, which options will vest ratably commencing one
year from the date of this Prospectus in 20.0% increments for any employees and
officers, and in 33.3% increments for non-employee directors. An aggregate of
2,781,415 shares are reserved for issuance under the 1998 Purchase Plan. The
Company intends to file a Registration Statement on Form S-8 covering all
outstanding options and shares reserved for issuance under the Stock Option Plan
and the 1998 Purchase Plan, thus permitting the resale of such shares in the
public market.
    
 
   
     Certain stockholders beneficially owning an aggregate of 19,356,329 shares
of Class B Common Stock have certain registration rights relating to the shares
of Class A Common Stock issuable upon conversion of their Class B Common Stock.
If such holders, by exercising their registration rights, cause a large number
of shares to be registered and sold in the public market, such sales could have
a material adverse effect on the market price for the Company's Class A Common
Stock. See "Description of Capital Stock -- Registration Rights."
    
 
                                       80
<PAGE>   82
 
                                  UNDERWRITING
 
   
     Subject to the terms and conditions of the Underwriting Agreement, the
Underwriters named below (the "Underwriters"), through their Representatives, BT
Alex. Brown Incorporated and Prudential Securities Incorporated have severally
agreed to purchase from the Company and the selling stockholders the following
respective numbers of shares of Class A Common Stock at the initial public
offering price less the underwriting discounts and commissions set forth on the
cover page of this Prospectus:
    
 
<TABLE>
<CAPTION>
                        UNDERWRITER                           NUMBER OF SHARES
                        -----------                           ----------------
<S>                                                           <C>
BT Alex. Brown Incorporated.................................
Prudential Securities Incorporated..........................
          Total.............................................     10,715,000
                                                                 ==========
</TABLE>
 
     The Underwriting Agreement provides that the obligations of the
Underwriters are subject to certain conditions precedent and that the
Underwriters will purchase all shares of the Class A Common Stock offered hereby
if any of such shares are purchased.
 
   
     The Company and the selling stockholders have been advised by the
Representatives of the Underwriters that the Underwriters propose to offer the
shares of Class A Common Stock to the public at the initial public offering
price set forth on the cover page of this Prospectus and to certain dealers at
such price less a concession not in excess of $     per share. The Underwriters
may allow, and such dealers may reallow, a concession not in excess of $     per
share to certain other dealers. After the initial public offering, the offering
price and other selling terms may be changed by the Representatives of the
Underwriters. The expenses of the Offering, all of which are being paid by the
Company, are estimated to be $2,000,000.
    
 
   
     The Greenberg Family Trust has granted an option to the Underwriters,
exercisable not later than 30 days after the date of this Prospectus, to
purchase up to 1,607,250 additional shares of Class A Common Stock at the public
offering price less the underwriting discounts and commissions set forth on the
cover page of this Prospectus. To the extent that the Underwriters exercise such
option, each of the Underwriters will have a firm commitment to purchase
approximately the same percentage thereof that the number of shares of Class A
Common Stock to be purchased by it shown in the above table bears to 10,715,000
and the Greenberg Family Trust will be obligated, pursuant to the option, to
sell such shares to the Underwriters. The Underwriters may exercise such option
only to cover over-allotments made in connection with the sale of Class A Common
Stock offered hereby. If purchased, the Underwriters will offer such additional
shares on the same terms as those on which the 10,715,000 shares are being
offered.
    
 
   
     The Company and the selling stockholders have agreed to indemnify the
Underwriters against certain liabilities, including liabilities under the
Securities Act.
    
 
   
     All executive officers, directors, stockholders and optionholders of the
Company (including the selling stockholders) have agreed that they will not,
without the prior written consent of BT Alex. Brown Incorporated, on behalf of
the Underwriters, (which consent may be withheld in its sole discretion) and
subject to certain limited exceptions, offer, pledge, sell, contract to sell,
sell any option or contract to purchase, sell short, purchase any option or
contract to sell, grant any option, right or warrant to purchase, lend or
otherwise transfer or dispose of, directly or indirectly, any shares of Common
Stock or any securities convertible into or exercisable or exchangeable for
Common Stock, or enter into any swap or similar agreement that transfers, in
whole or in part, any of the economic consequences of ownership of the Common
Stock, for a period commencing on the date of this Prospectus and continuing to
a date 180 days after such date; provided, however, that such restrictions do
not apply to shares of Class A Common Stock sold or purchased in the Offering or
to shares of Class A Common Stock purchased in the open market following the
Offering. BT
    
                                       81
<PAGE>   83
 
Alex. Brown Incorporated, on behalf of the Underwriters, may, in its sole
discretion and at any time without notice, release all or any portion of the
securities subject to these lock up agreements. In addition, the Company has
agreed that, for a period of 180 days after the date of this Prospectus, it will
not, without the consent of BT Alex. Brown Incorporated, make any offering,
sale, short sale or other disposition of any shares of Common Stock of the
Company or other securities convertible into or exchangeable or exercisable for
shares of Common Stock or derivative of Common Stock (or agreement for such)
except for the grant of options to purchase shares of Class A Common Stock
pursuant to the Stock Option Plan and shares of Class A Common Stock issued
pursuant to the exercise of options granted under such plan and the grant of
purchase rights and issuance of shares under the 1998 Purchase Plan, provided
that such options and grants shall not vest, or the Company shall obtain the
written consent of the holder thereof not to transfer such shares, until the end
of such 180-day period. See "Management -- Stock Options" and "Shares Eligible
for Future Sale."
 
   
     The Representatives of the Underwriters have advised the Company and the
selling stockholders that the Underwriters do not expect to make sales to
accounts over which they exercise discretionary authority in excess of 5.0% of
the number of shares of Class A Common Stock offered hereby.
    
 
   
     Prior to the Offering, there has been no public market for the Class A
Common Stock of the Company. Consequently, the initial public offering price for
the Company will be determined by negotiations among the Company, the selling
stockholders and the Representatives. Among the factors to be considered in such
negotiations are the history of, and prospects for, the Company and the industry
in which it competes, an assessment of the Company management, its past and
present operations and financial performance, the prospects for further earnings
of the Company, the present state of the Company's development, the general
condition of the securities markets at the time of the Offering, the market
prices of and demand for publicly traded common stocks of comparable companies
in recent periods and other factors deemed relevant.
    
 
     The Representatives have advised the Company that, pursuant to Regulation M
under the Securities Act, certain persons participating in the Offering may
engage in transactions, including stabilizing bids, syndicate covering
transactions or the imposition of penalty bids, which may have the effect of
stabilizing or maintaining the market price of the Class A Common Stock at a
level above that which might otherwise prevail in the open market. A
"stabilizing bid" is a bid for or the purchase of the Class A Common Stock on
behalf of the Underwriters for the purpose of fixing or maintaining the price of
the Class A Common Stock. A "syndicate covering transaction" is the bid for or
the purchase of the Class A Common Stock on behalf of the Underwriters to reduce
a short position incurred by the Underwriters in connection with the Offering. A
"penalty bid" is an arrangement permitting the Representatives to reclaim the
selling concession otherwise accruing to an Underwriter or syndicate member in
connection with the Offering if the Class A Common Stock originally sold by such
Underwriter or syndicate member is purchased by the Representative in a
syndicate covering transaction and has therefore not been effectively placed by
such Underwriter or syndicate member. The Representatives have advised the
Company that such transactions may be effected on the New York Stock Exchange or
otherwise and, if commenced, may be discontinued at any time.
 
                                 LEGAL MATTERS
 
   
     Certain matters relating to this offering are being passed upon for the
Company and the selling stockholders by Freshman, Marantz, Orlanski, Cooper &
Klein, a law corporation, Beverly Hills, California. Certain legal matters will
be passed upon for the Underwriters by Wilson Sonsini Goodrich & Rosati,
Professional Corporation, Palo Alto, California.
    
 
                                       82
<PAGE>   84
 
                                    EXPERTS
 
     The consolidated financial statements and schedule of Skechers U.S.A., Inc.
as of December 31, 1997 and 1998, and for each of the years in the three-year
period ended December 31, 1998, have been included herein and in the
registration statement in reliance upon the report of KPMG LLP, independent
certified public accountants, appearing elsewhere herein, and upon the authority
of said firm as experts in accounting and auditing.
 
                             ADDITIONAL INFORMATION
 
     The Company has filed a Registration Statement under the Securities Act
with the Commission with respect to the Class A Common Stock offered hereby.
This Prospectus, which constitutes part of the Registration Statement, omits
certain of the information contained in the Registration Statement and the
exhibits thereto on file with the Commission pursuant to the Securities Act and
the rules and regulations of the Commission. Statements contained in this
Prospectus such as the contents of any contract or other document referred to
are not necessarily complete and in each instance reference is made to the copy
of such contract or other document filed as an exhibit to the Registration
Statement, each such statement being qualified in all respects by such
reference. A copy of the Registration Statement, including the exhibits thereto,
may be inspected without charge at the Commission's principal office at 450
Fifth Street, N.W., Judiciary Plaza, Washington, D.C. 20549, and copies of all
or any part thereof may be obtained from the Commission upon the payment of
certain fees prescribed by the Commission. The Commission also maintains a World
Wide Web site that contains reports, proxy and information statements and other
information regarding registrants, such as the Company, that file electronically
with the Commission. The address of the site is http://www.sec.gov.
 
                                       83
<PAGE>   85
 
                             SKECHERS U.S.A., INC.
 
   
                   INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
    
 
   
<TABLE>
<CAPTION>
                                                              PAGE
                                                              ----
<S>                                                           <C>
Independent Auditors' Report................................
                                                              F-2
Audited Consolidated Financial Statements:
  Consolidated Balance Sheets -- December 31, 1997 and
     1998...................................................
                                                              F-3
  Consolidated Statements of Earnings -- Each of the years
     in the three-year period ended
     December 31, 1998......................................
                                                              F-4
  Consolidated Statements of Stockholders' Equity -- Each of
     the years in the three-year period ended December 31,
     1998...................................................
                                                              F-5
  Consolidated Statements of Cash Flows -- Each of the years
     in the three-year period ended December 31, 1998.......
                                                              F-6
  Notes to Consolidated Financial Statements................
                                                              F-7
Unaudited Interim Condensed Consolidated Financial
  Statements:
  Consolidated Balance Sheet -- March 31, 1999..............
                                                              F-15
  Consolidated Statements of Earnings -- Three-month periods
     ended March 31, 1998 and 1999..........................
                                                              F-16
  Consolidated Statement of Stockholders'
     Equity -- Three-month period ended March 31, 1999......
                                                              F-17
  Consolidated Statements of Cash Flows -- Three-month
     periods ended March 31, 1998 and 1999..................
                                                              F-18
  Notes to Consolidated Financial Statements................
                                                              F-19
</TABLE>
    
 
                                       F-1
<PAGE>   86
 
                          INDEPENDENT AUDITORS' REPORT
 
When the transactions referred to in Note 12 of the Notes to Consolidated
Financial Statements have been consummated, we will be in a position to render
the following report.
 
                                          KPMG LLP
 
The Board of Directors and Stockholders
Skechers U.S.A., Inc.:
 
     We have audited the accompanying consolidated balance sheets of Skechers
U.S.A., Inc. and subsidiary as of December 31, 1997 and 1998, and the related
consolidated statements of operations, stockholders' equity, and cash flows for
each of the years in the three-year period ended December 31, 1998. These
consolidated financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on these consolidated
financial statements based on our audits.
 
     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the consolidated financial statements are
free of material misstatement. An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the consolidated financial
statements. An audit also includes assessing the accounting principles used and
significant estimates made by management, as well as evaluating the overall
financial statement presentation. We believe that our audits provide a
reasonable basis for our opinion.
 
     In our opinion, the consolidated financial statements referred to above
present fairly, in all material respects, the financial position of Skechers
U.S.A., Inc. and subsidiary as of December 31, 1997 and 1998, and the results of
their operations and their cash flows for each of the years in the three-year
period ended December 31, 1998, in conformity with generally accepted accounting
principles.
 
Los Angeles, California
March 12, 1999, except as to
   
Note 12, which is as of May   , 1999
    
 
                                       F-2
<PAGE>   87
 
                             SKECHERS U.S.A., INC.
 
                          CONSOLIDATED BALANCE SHEETS
 
                           DECEMBER 31, 1997 AND 1998
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
 
                                     ASSETS
 
<TABLE>
<CAPTION>
                                                               1997        1998
                                                              -------    --------
<S>                                                           <C>        <C>
Current assets:
  Cash......................................................  $ 1,462    $ 10,942
  Trade accounts receivable, less allowances for bad debts
     and returns of $1,990 in 1997 and $3,413 in 1998.......   31,231      46,771
  Due from officers and employees...........................      355         116
  Other receivables.........................................    1,293       2,329
                                                              -------    --------
          Total receivables.................................   32,879      49,216
                                                              -------    --------
  Inventories...............................................   45,832      65,390
  Prepaid expenses and other current assets.................      739       2,616
                                                              -------    --------
          Total current assets..............................   80,912     128,164
                                                              -------    --------
Property and equipment, at cost, less accumulated
  depreciation and amortization.............................    7,423      15,196
Intangible assets, at cost, less applicable amortization....    1,137       1,003
Other assets, at cost.......................................    1,409       1,921
                                                              -------    --------
                                                              $90,881    $146,284
                                                              =======    ========
 
                      LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Short-term borrowings.....................................  $22,837    $ 54,323
  Current installments of long-term borrowings..............      300         816
  Current installments of notes payable to stockholder......       --       2,244
  Accounts payable..........................................   36,013      38,145
  Accrued expenses..........................................    4,681       9,530
                                                              -------    --------
          Total current liabilities.........................   63,831     105,058
                                                              -------    --------
Long-term borrowings, excluding current installments........    2,675       3,550
Notes payable to stockholder, excluding current
  installments..............................................   13,250      10,000
Commitments and contingencies
Stockholders' equity:
  Preferred Stock, $.001 par value; 10,000 shares
     authorized; none issued and outstanding................       --          --
  Class A Common Stock, $.001 par value; 100,000 shares
     authorized; none issued and outstanding................       --          --
  Class B Common Stock, $.001 par value; 60,000 shares
     authorized; 27,814 shares issued and outstanding.......        2           2
  Additional paid-in capital................................       --          --
  Retained earnings.........................................   11,123      27,674
                                                              -------    --------
          Total stockholders' equity........................   11,125      27,676
                                                              -------    --------
                                                              $90,881    $146,284
                                                              =======    ========
</TABLE>
 
          See accompanying notes to consolidated financial statements.
                                       F-3
<PAGE>   88
 
                             SKECHERS U.S.A., INC.
 
                      CONSOLIDATED STATEMENTS OF EARNINGS
 
                   THREE-YEAR PERIOD ENDED DECEMBER 31, 1998
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
 
   
<TABLE>
<CAPTION>
                                                                1996        1997        1998
                                                              --------    --------    --------
<S>                                                           <C>         <C>         <C>
Net sales...................................................  $115,410    $183,827    $372,680
Cost of sales...............................................    81,199     115,104     218,100
                                                              --------    --------    --------
         Gross profit.......................................    34,211      68,723     154,580
Royalty income, net.........................................     1,592         894         855
                                                              --------    --------    --------
                                                                35,803      69,617     155,435
                                                              --------    --------    --------
Operating expenses:
  Selling...................................................    11,739      21,584      49,983
  General and administrative................................    18,939      32,397      71,461
                                                              --------    --------    --------
                                                                30,678      53,981     121,444
                                                              --------    --------    --------
         Earnings from operations...........................     5,125      15,636      33,991
                                                              --------    --------    --------
Other income (expense):
  Interest..................................................    (3,231)     (4,186)     (8,631)
  Other, net................................................        61         (37)       (239)
                                                              --------    --------    --------
                                                                (3,170)     (4,223)     (8,870)
                                                              --------    --------    --------
         Earnings before income taxes.......................     1,955      11,413      25,121
State income taxes -- all current...........................        45         390         650
                                                              --------    --------    --------
         Net earnings.......................................  $  1,910    $ 11,023    $ 24,471
                                                              ========    ========    ========
Pro forma operations data (unaudited):
  Earnings before income taxes..............................  $  1,955    $ 11,413    $ 25,121
  Income taxes..............................................       782       4,565      10,048
                                                              --------    --------    --------
         Net earnings.......................................  $  1,173    $  6,848    $ 15,073
                                                              ========    ========    ========
  Net earnings per share:
    Basic...................................................  $    .04    $    .25    $    .54
    Diluted.................................................  $    .04    $    .24    $    .50
                                                              ========    ========    ========
  Weighted average shares:
    Basic...................................................    27,814      27,814      27,814
                                                              ========    ========    ========
    Diluted.................................................    29,067      29,067      30,136
                                                              ========    ========    ========
</TABLE>
    
 
          See accompanying notes to consolidated financial statements.
                                       F-4
<PAGE>   89
 
                             SKECHERS U.S.A., INC.
 
                CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
 
                   THREE-YEAR PERIOD ENDED DECEMBER 31, 1998
   
                                 (IN THOUSANDS)
    
 
<TABLE>
<CAPTION>
                                                      COMMON STOCK                     TOTAL
                                                     ---------------    RETAINED   STOCKHOLDERS'
                                                     SHARES   AMOUNT    EARNINGS      EQUITY
                                                     ------   ------    --------   -------------
<S>                                                  <C>      <C>       <C>        <C>
Balance at December 31, 1995.......................  27,814     $2      $   936       $   938
  Net earnings.....................................      --     --        1,910         1,910
  Recovery of distributions from stockholders......      --     --          600           600
  Distributions....................................      --     --         (112)         (112)
                                                     ------     --      -------       -------
Balance at December 31, 1996.......................  27,814      2        3,334         3,336
  Net earnings.....................................      --     --       11,023        11,023
  Distributions....................................      --     --       (3,234)       (3,234)
                                                     ------     --      -------       -------
Balance at December 31, 1997.......................  27,814      2       11,123        11,125
  Net earnings.....................................      --     --       24,471        24,471
  Distributions....................................      --     --       (7,920)       (7,920)
                                                     ------     --      -------       -------
Balance at December 31, 1998.......................  27,814     $2      $27,674       $27,676
                                                     ======     ==      =======       =======
</TABLE>
 
          See accompanying notes to consolidated financial statements.
                                       F-5
<PAGE>   90
 
                             SKECHERS U.S.A., INC.
 
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
 
                   THREE-YEAR PERIOD ENDED DECEMBER 31, 1998
                                 (IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                             1996        1997        1998
                                                            -------    --------    --------
<S>                                                         <C>        <C>         <C>
Cash flows from operating activities:
  Net earnings............................................  $ 1,910    $ 11,023    $ 24,471
  Adjustments to reconcile net earnings to net cash
     provided by (used in) operating activities:
     Depreciation and amortization of property and
       equipment..........................................      743       1,137       2,843
     Amortization of intangible assets....................      289       1,456         148
     Provision (recovery) for bad debts and returns.......      (52)        870       1,423
     Loss on disposal of property and equipment...........       --          --         190
     (Increase) decrease in:
       Receivables........................................   (2,707)    (12,635)    (17,760)
       Inventories........................................    7,749     (30,021)    (19,558)
       Prepaid expenses and other current assets..........      418        (290)     (1,877)
       Other assets.......................................       71      (1,212)       (512)
     Increase (decrease) in:
       Accounts payable...................................   (4,344)     27,623       2,132
       Accrued expenses...................................    2,524         (83)      4,249
                                                            -------    --------    --------
          Net cash provided by (used in) operating
            activities....................................    6,601      (2,132)     (4,251)
                                                            -------    --------    --------
Cash flows from investing activities:
  Capital expenditures....................................     (630)     (6,239)     (9,434)
  Intangible assets.......................................     (199)       (512)        (14)
                                                            -------    --------    --------
          Net cash used in investing activities...........     (829)     (6,751)     (9,448)
                                                            -------    --------    --------
Cash flows from financing activities:
  Net proceeds related to short-term borrowings...........   (7,337)     10,426      31,486
  Proceeds from long-term debt............................       --       3,000         581
  Payments on long-term debt..............................       --         (25)       (562)
  Proceeds from notes payable to stockholder..............    1,250          --          --
  Payments on notes payable to stockholder................       --          --      (1,006)
  Distributions to stockholders...........................     (112)     (3,234)     (7,320)
  Recovery of distributions from stockholders.............      600          --          --
  Other...................................................      (41)         --          --
                                                            -------    --------    --------
          Net cash provided by (used in) financing
            activities....................................   (5,640)     10,167      23,179
                                                            -------    --------    --------
            Net increase in cash..........................      132       1,284       9,480
Cash at beginning of year.................................       46         178       1,462
                                                            -------    --------    --------
Cash at end of year.......................................  $   178    $  1,462    $ 10,942
                                                            =======    ========    ========
Supplemental disclosures of cash flow information:
  Cash paid during the year for:
     Interest.............................................  $ 3,188    $  4,186    $  8,067
     Income taxes.........................................       30         226       1,416
                                                            =======    ========    ========
</TABLE>
 
Supplemental disclosure of non-cash investing and financing activities:
 
   
During 1998, the Company acquired $1,372 of property and equipment under capital
lease arrangements. In connection with one of these arrangements, the Company
received $581 in cash through a sale leaseback transaction.
    
 
   
During 1998, the Company declared $7,920 of dividend distributions of which $600
was included in accrued expenses at December 31, 1998.
    
 
          See accompanying notes to consolidated financial statements.
                                       F-6
<PAGE>   91
 
                             SKECHERS U.S.A., INC.
 
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
                   THREE-YEAR PERIOD ENDED DECEMBER 31, 1998
 
(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
  The Company
 
     Skechers U.S.A., Inc. (the "Company") designs, develops, markets and
distributes footwear. The Company also operates retail stores and a direct mail
business.
 
     The accompanying consolidated financial statements include the accounts of
the Company and its wholly-owned subsidiary. All significant intercompany
balances and transactions have been eliminated in consolidation.
 
  Revenue Recognition
 
     Revenue is recognized upon shipment of product or at point of sale for
retail operations. Allowances for estimated returns and discounts are provided
when the related revenue is recorded.
 
     Revenues from royalty agreements are recognized as earned.
 
  Inventories
 
     Inventories, principally finished goods, are stated at the lower of cost
(based on the first-in, first-out method) or market. The Company provides for
potential losses from obsolete or slow-moving inventories.
 
  Income Taxes
 
     The Company has elected to be treated for Federal and state income tax
purposes as an S Corporation under Subchapter S of the Internal Revenue Code and
comparable state laws. As a result, the earnings of the Company have been
included in the taxable income of the Company's stockholders for Federal and
state income tax purposes, and the Company has generally not been subject to
income tax on such earnings, other than California and other state franchise
taxes.
 
     The Company accounts for income taxes under the asset and liability method.
Deferred tax assets and liabilities are recognized for the future tax
consequences attributable to differences between the financial statement
carrying amounts of existing assets and liabilities and their respective tax
bases. The effect on deferred tax assets and liabilities of a change in tax
rates is recognized in income in the period that includes the enactment date.
Due to the S Corporation election, deferred income taxes have been immaterial.
 
  Depreciation and Amortization
 
     Depreciation and amortization of property and equipment is computed using
the straight-line method utilizing the following estimated useful lives:
 
<TABLE>
<S>                                <C>
Furniture, fixtures and equipment  5 years
Leasehold improvements             Useful life or remaining lease
                                   term, whichever is shorter
</TABLE>
 
     Intangible assets consist of trademarks and are amortized on a
straight-line basis over ten years. The accumulated amortization as of December
31, 1997 and 1998 is $940,000 and $1,088,000, respectively.
 
                                       F-7
<PAGE>   92
                             SKECHERS U.S.A., INC.
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                   THREE-YEAR PERIOD ENDED DECEMBER 31, 1998
 
  Long-Lived Assets
 
     The Company accounts for long-lived assets, including intangibles, at
amortized cost. As part of an ongoing review of the valuation and amortization
of long-lived assets, management assesses the carrying value of assets if facts
and circumstances suggest that such assets may be impaired. If this review
indicates that the assets will not be recoverable, as determined by a
nondiscounted cash flow analysis over the remaining amortization period, the
carrying value of the assets would be reduced to its estimated fair market
value, based on discounted cash flows.
 
  Advertising Costs
 
     Advertising costs are expensed as incurred. Advertising expense for the
years ended December 31, 1996, 1997 and 1998 approximated $7.9 million, $15.8
million and $42.0 million, respectively.
 
  Start-Up Costs
 
     Start-up costs are charged to operations as incurred.
 
  Earnings per Share
 
   
     The Company reports earnings per share under Statement of Financial
Accounting Standards No. 128 ("SFAS No. 128"), "Earnings Per Share." Under SFAS
No. 128, basic earnings per share excludes any dilutive effects of options,
warrants and convertible securities. Diluted earnings per share reflects the
potential dilution that could occur if securities to issue common stock were
exercised or converted into common stock. The weighted average diluted shares
outstanding gives effect to the sale by the Company of those shares of Common
Stock necessary to fund the payment of the excess of (i) the sum of stockholder
distributions during the previous 12-month period and distributions paid or
declared thereafter until the consummation of the Offering in excess of (ii) the
S Corporation earnings in the previous 12-month period based on the assumed
initial public offering price of $14 per share (the mid-point of the range), net
of underwriting discounts.
    
 
   
     The reconciliation of basic to diluted weighted average shares is as
follows (in thousands):
    
 
   
<TABLE>
<CAPTION>
                                                              1996     1997     1998
                                                             ------   ------   ------
<S>                                                          <C>      <C>      <C>
Weighted average shares used in basic computation..........  27,814   27,814   27,814
  Shares to fund stockholders distributions as described
     above.................................................   1,253    1,253    1,253
  Dilutive stock options...................................      --       --    1,069
                                                             ------   ------   ------
Weighted average shares used in diluted computation........  29,067   29,067   30,136
                                                             ======   ======   ======
</TABLE>
    
 
  Stock Compensation
 
     The Company accounts for stock compensation under SFAS No. 123, "Accounting
for Stock-Based Compensation", and has elected to measure compensation cost
under Accounting Principles Board Opinion No. 25 and comply with the pro forma
disclosure requirements. Had compensation cost been determined using the fair
value at the grant date for awards during 1998, consistent with
 
                                       F-8
<PAGE>   93
                             SKECHERS U.S.A., INC.
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                   THREE-YEAR PERIOD ENDED DECEMBER 31, 1998
 
the provisions of SFAS No. 123, the Company's net earnings would have been
reduced to the pro forma amount as indicated below (in thousands). No stock
awards were granted prior to 1998.
 
   
<TABLE>
<S>                                                           <C>
Pro forma net earnings......................................  $24,273
                                                              =======
Pro forma net earnings per share
  Basic.....................................................  $   .54
  Diluted...................................................  $   .50
</TABLE>
    
 
     The fair value of each option is estimated on the date of grant using the
minimum value method with the following weighted average assumptions used for
grants during 1998; dividend yield of 0%; risk-free interest rate of 5.7% and
expected lives of eight years. The effects of applying SFAS No. 123 may not be
representative of effects on reported net earnings for future years.
 
  Use of Estimates
 
     Management has made a number of estimates and assumptions relating to the
reporting of assets, liabilities, revenues and expenses, and the disclosure of
contingent assets and liabilities to prepare these consolidated financial
statements in conformity with generally accepted accounting principles. Actual
results could differ from those estimates.
 
  Product Design and Development Costs
 
     The Company charges all product design and development costs to expense
when incurred. Product design and development costs aggregated approximately
$900,000, $1.8 million and $2.4 million during the years ended December 31,
1996, 1997 and 1998, respectively.
 
  Comprehensive Income
 
     Effective January 1, 1998, the Company adopted SFAS No. 130, "Reporting
Comprehensive Income." SFAS No. 130 establishes standards to measure all changes
in equity that result from transactions and other economic events other than
transactions with owners. Comprehensive income is the total of net earnings and
all other nonowner changes in equity. Except for net earnings, the Company does
not have any transactions and other economic events that qualify as
comprehensive income as defined under SFAS No. 130. Accordingly, the adoption of
SFAS No. 130 did not affect the Company's financial reporting.
 
  Fair Value of Financial Instruments
 
     The carrying amount of the Company's financial instruments, which
principally include cash, accounts receivable, accounts payable and accrued
expenses, approximates fair value due to the relatively short maturity of such
instruments.
 
     The fair value of the Company's short-term instruments reflects the fair
value based upon current rates available to the Company for similar debt. The
fair value of the Company's long-term debt instruments is based on quoted market
prices.
 
  Reclassifications
 
     Certain amounts in the accompanying consolidated financial statements have
been reclassified to conform with the 1998 presentation.
 
                                       F-9
<PAGE>   94
                             SKECHERS U.S.A., INC.
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                   THREE-YEAR PERIOD ENDED DECEMBER 31, 1998
 
(2) PROPERTY AND EQUIPMENT
 
     Property and equipment is summarized as follows (in thousands):
 
<TABLE>
<CAPTION>
                                                           1997      1998
                                                          ------    -------
<S>                                                       <C>       <C>
Furniture, fixtures and equipment.......................  $7,355    $11,849
Leasehold improvements..................................   2,777      8,738
                                                          ------    -------
          Total property and equipment..................  10,132     20,587
Less accumulated depreciation and amortization..........   2,709      5,391
                                                          ------    -------
          Property and equipment, net...................  $7,423    $15,196
                                                          ======    =======
</TABLE>
 
(3) SHORT-TERM BORROWINGS
 
     The Company has available a secured line of credit, as amended in December
1998, permitting borrowings up to $120,000,000 based upon eligible accounts
receivable and inventories. The agreement expires on December 31, 2002.
Borrowings bear interest at the rate of prime (7.75% at December 31, 1998) plus
 .25% or at LIBOR (5.07% at December 31, 1998) plus 2.75% as elected by the
Company. The agreement provides for the issuance of letters of credit up to a
maximum of $18,000,000, which decreases the amount available for borrowings
under the agreement. Outstanding letters of credit at December 31, 1998 were
$3,942,000. Available borrowings under the line of credit at December 31, 1998
was approximately $7,000,000. The Company pays an unused line of credit fee of
 .25% annually. The Company is required to maintain certain financial covenants
including specified minimum tangible net worth, working capital and leverage
ratios as well as limit the payment of dividends if it is in default of any
provision of the agreement. The Company was in compliance with these covenants
at December 31, 1998.
 
(4) NOTES PAYABLE TO STOCKHOLDER
 
     At December 31, 1997, the Company had $13,250,000 outstanding under an
unsecured note payable to a stockholder, bearing interest at 8% and due upon
demand. In connection with the amended and restated line of credit, the Company
refinanced the note payable to stockholder with a financial institution. In
December 1998, the note payable was refinanced by the stockholder into a
$10,000,000 note payable which is subordinated to the line of credit and a
$3,250,000 note payable which is not subordinated to the line of credit. At
December 31, 1998, the $3,250,000 note was reduced by $1,006,000. The notes bear
interest at the prime rate (7.75% at December 31, 1998) and are due on demand.
The note holder has agreed not to call the subordinated note prior to January 1,
2000. Accordingly, the subordinated note has been shown as a long-term liability
in the accompanying consolidated financial statements. The Company recorded
interest expense of approximately $1,200,000, $1,060,000 and $540,000 related to
the stockholder notes during the years ended December 31, 1996, 1997 and 1998,
respectively.
 
                                      F-10
<PAGE>   95
                             SKECHERS U.S.A., INC.
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                   THREE-YEAR PERIOD ENDED DECEMBER 31, 1998
 
(5) LONG-TERM BORROWINGS
 
     Long-term debt at December 31, 1997 and 1998 is as follows (in thousands):
 
<TABLE>
<CAPTION>
                                                               1997      1998
                                                              ------    ------
<S>                                                           <C>       <C>
Note payable to bank, due in monthly installments of $25,000
  plus interest at prime (7.75% at December 31, 1998) plus
  1%, secured by equipment, due December 2002...............  $2,975    $2,700
Capital leases, due in aggregate monthly installments of
  $62,000, average interest rate of 16.3%, secured by
  equipment, due through August 2002........................      --     1,666
                                                              ------    ------
                                                               2,975     4,366
Less current installments...................................     300       816
                                                              ------    ------
                                                              $2,675    $3,550
                                                              ======    ======
</TABLE>
 
     The aggregate maturities of long-term borrowings at December 31, 1998 are
as follows:
 
<TABLE>
<S>                                   <C>
1999................................  $  816
2000................................     910
2001................................     641
2002................................   1,999
                                      ------
                                      $4,366
                                      ======
</TABLE>
 
(6) STOCKHOLDERS' EQUITY
 
     In January 1998, the Board of Directors of the Company adopted the 1998
Stock Option, Deferred Stock and Restricted Stock Plan ("Stock Option Plan") for
the grant of qualified incentive stock options ("ISO"), stock options not
qualified and deferred stock and restricted stock. The exercise price for any
option granted may not be less than fair value (110% of fair value for ISOs
granted to certain employees). Under the Stock Option Plan, 5,215,154 shares are
reserved for issuance. In January 1998, 1,390,715 options were granted at an
exercise price of $2.78 per share. The options vest at the end of seven years
from the date of grant. If an initial public offering of the Company's
securities is consummated, 25.0% of the outstanding options will immediately
vest and the balance will vest over the next three years. The options expire ten
years from the date of grant.
 
     Effective July 1, 1998, the Company adopted the 1998 Employee Stock
Purchase Plan ("1998 Stock Purchase Plan"). The 1998 Stock Purchase Plan is
intended to qualify as an Employee Stock Purchase Plan. Under terms of the 1998
Stock Purchase Plan, 2,781,415 shares of common stock are reserved for issuance.
No shares were issued under the 1998 Stock Purchase Plan.
 
(7) INCOME TAXES
 
     The pro forma unaudited income tax adjustments presented represent taxes
which would have been reported had the Company been subject to Federal and state
income taxes as a C Corporation,
 
                                      F-11
<PAGE>   96
                             SKECHERS U.S.A., INC.
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                   THREE-YEAR PERIOD ENDED DECEMBER 31, 1998
 
assuming a 40.0% rate. The historical and pro forma provisions for income tax
expense were as follows (in thousands):
 
<TABLE>
<CAPTION>
                                                  1996     1997      1998
                                                  ----    ------    -------
<S>                                               <C>     <C>       <C>
Historical income taxes.........................  $ 45    $  390    $   650
                                                  ----    ------    -------
Pro forma adjustments (unaudited):
  Federal.......................................   610     3,573      7,864
  State.........................................   127       602      1,534
                                                  ----    ------    -------
          Total pro forma adjustments...........   737     4,175      9,398
                                                  ----    ------    -------
          Total provision for pro forma income
            taxes...............................  $782    $4,565    $10,048
                                                  ====    ======    =======
</TABLE>
 
     Pro forma income taxes differs from the statutory tax rate as applied to
earnings before income taxes as follows:
 
<TABLE>
<CAPTION>
                                                  1996     1997      1998
                                                  ----    ------    -------
<S>                                               <C>     <C>       <C>
Expected income tax expense.....................  $665    $3,880    $ 8,541
State income taxes, net of Federal benefit......   117       685      1,507
                                                  ----    ------    -------
                                                  $782    $4,565    $10,048
                                                  ====    ======    =======
</TABLE>
 
(8) BUSINESS AND CREDIT CONCENTRATIONS
 
     The Company sells footwear products principally throughout the United
States and foreign countries. The footwear industry is impacted by the general
economy. Changes in the marketplace may significantly affect management's
estimates and the Company's performance. Management performs regular evaluations
concerning the ability of its customers to satisfy their obligations and
provides for estimated doubtful accounts. Domestic accounts receivable amounted
to $29.9 million and $45.5 million before allowance for bad debts and returns at
December 31, 1997 and 1998, respectively, which generally do not require
collateral from customers. Foreign accounts receivable amounted to $3.3 million
and $4.6 million before allowance for bad debts and returns at December 31, 1997
and 1998, respectively, which generally are collateralized by letters of credit.
International net sales amounted to $31.6 million, $27.7 million and $34.7
million for the years ended December 31, 1996, 1997 and 1998, respectively. The
Company's credit losses for the years ended December 31, 1996, 1997 and 1998
were $694,000, $908,000 and $102,000 million, respectively, and did not
significantly differ from management's expectations.
 
   
     Net sales to customers in the United States exceeded 90% for each of the
years in the three year period ended December 31, 1998.
    
 
     During 1997, no customer accounted for 10% or more of net sales. During
1998, the Company had one significant customer which accounted for 11.8% of net
sales. Sales to this customer during 1999 are not expected to continue at the
1998 level. The Company had one customer at December 31, 1997 which accounted
for 14.7% of trade accounts receivable and a different customer at December 31,
1998 which accounted for 12.6% of trade receivables.
 
   
     During 1996, the Company had three manufacturers which accounted for 34.0%,
23.5% and 12.0% of total purchases, respectively. During 1997, the Company had
two manufacturers which accounted for 21.7% and 15.0% of total purchases,
respectively. During 1998, the Company had four manufacturers which accounted
15.4%, 14.2%, 12.1%, and 10.4% of total purchases, respectively.
    
 
                                      F-12
<PAGE>   97
                             SKECHERS U.S.A., INC.
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                   THREE-YEAR PERIOD ENDED DECEMBER 31, 1998
 
   
Other than the foregoing, no other manufacturer accounted for 10.0% or more of
the Company's total purchases for such period.
    
 
   
     Substantially all of the Company's products are produced in China. The
Company's operations are subject to the customary risks of doing business
abroad, including, but not limited to, currency fluctuations, custom duties and
related fees, various import controls and other monetary barriers, restrictions
on the transfer of funds, labor unrest and strikes and, in certain parts of the
world, political instability. The Company believes it has acted to reduce these
risks by diversifying manufacturing among various factories. To date, these risk
factors have not had a material adverse impact on the Company's operations.
    
 
(9) BENEFIT PLAN
 
     The Company has adopted a profit sharing plan covering all employees who
are 21 years of age and have completed one year of service. Employees may
contribute up to 15.0% of annual compensation. Company contributions to the plan
are discretionary and vest over a five-year period. The Company's contributions
to the plan amounted to $53,000, $93,000 and $242,000 for the years ended
December 31, 1996, 1997 and 1998, respectively.
 
(10) COMMITMENTS AND CONTINGENCIES
 
  Leases
 
     The Company leases facilities under operating lease agreements expiring
through December 2008. The leases are on an all-net basis, whereby the Company
pays taxes, maintenance and insurance. The Company also leases certain equipment
and automobiles under operating lease agreements expiring at various dates
through May 2002. Rent expense for the years ended December 31, 1996, 1997 and
1998 approximated $2.5 million, $3.0 million and $7.9 million, respectively.
 
     The Company also leases certain property and equipment under capital lease
agreements requiring monthly installment payments through August 2002.
 
     Future minimum lease payments under noncancellable leases at December 31,
1998 are as follows (in thousands):
 
<TABLE>
<CAPTION>
                                                        CAPITAL     OPERATING
                                                        LEASES       LEASES
                                                        -------    -----------
<S>                                                     <C>        <C>
Year ending December 31:
  1999................................................  $  749       $ 8,886
  2000................................................     749         8,854
  2001................................................     393         8,824
  2002................................................     215         8,541
  2003................................................      --         6,183
  Thereafter..........................................      --        18,487
                                                        ------       -------
                                                         2,106       $59,775
                                                                     =======
  Less interest.......................................     440
                                                        ------
                                                        $1,666
                                                        ======
</TABLE>
 
                                      F-13
<PAGE>   98
                             SKECHERS U.S.A., INC.
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                   THREE-YEAR PERIOD ENDED DECEMBER 31, 1998
 
  Litigation
 
     The Company is involved in litigation arising from the ordinary course of
business. Management does not believe that the disposition of these matters will
have a material effect on the Company's financial position or results of
operations.
 
  Purchase Commitments
 
     At December 31, 1998, the Company had product purchase commitments of
approximately $53 million.
 
   
     The Company finances its production activities in part through the use of
interest-bearing open purchase arrangements with certain of its Asian
manufacturers. Interest expense incurred by the Company under these arrangements
amounted to $620,000 in 1996, $1.4 million in 1997 and $2.9 million in 1998.
    
 
(11) OFFERING COSTS
 
     In 1996, the Board of Directors authorized the filing of a registration
statement for an initial public offering of the Kani division. Management
terminated this offering and charged to operations related offering costs of
$530,000.
 
     In 1998, the Board of Directors authorized the filing of a registration
statement for an initial public offering of the Company. Management delayed this
offering and charged to operations related offering costs of $660,000 after
three months had elapsed.
 
(12) SUBSEQUENT EVENTS
 
     The Company has resurrected its plans to offer and register equity
interests.
 
   
     The Company was reincorporated in Delaware, whereby the existing California
corporation has been merged into a newly formed Delaware corporation and
pursuant to which each outstanding share of common stock of the existing
California corporation was exchanged for a share of $.001 par value Class B
common stock of the new Delaware corporation. In addition, pursuant to the
reincorporation merger, an approximate 13,907 for 1 common stock split was
authorized. The amendment and stock split has been reflected retroactively in
the accompanying consolidated financial statements.
    
 
   
     On April 30, 1999, the certificate of incorporation was amended and
restated such that the authorized capital stock of the Delaware corporation
consisted of 100,000,000 shares of Class A common stock, par value $.001 per
share, and 60,000,000 shares of Class B common stock, par value $.001 per share.
The Company has also authorized 10,000,000 shares of preferred stock, $.001 par
value per share.
    
 
     The Class A common stock and Class B common stock has identical rights
other than with respect to voting, conversion and transfer. The Class A common
stock is entitled to one vote per share, while the Class B common stock is
entitled to ten votes per share on all matters submitted to a vote of
stockholders. The shares of Class B common stock are convertible at any time at
the option of the holder into shares of Class A common stock on a
share-for-share basis. In addition, shares of Class B common stock will be
automatically converted into a like number of shares of Class A common stock
upon any transfer to any person or entity which is not a permitted transferee.
 
                                      F-14
<PAGE>   99
 
   
                             SKECHERS U.S.A., INC.
    
 
   
                          CONSOLIDATED BALANCE SHEETS
    
 
   
                                 MARCH 31, 1999
    
   
                                  (UNAUDITED)
    
   
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
    
 
   
                                     ASSETS
    
 
   
<TABLE>
<CAPTION>
                                                               ACTUAL     PRO FORMA
                                                              --------    ---------
<S>                                                           <C>         <C>
Current assets:
  Cash......................................................  $    989    $    989
  Trade accounts receivable, less allowance for bad debts
    and returns of $2,754...................................    53,549      53,549
  Due from officers and employees...........................        52          52
  Other receivables.........................................     1,899       1,899
                                                              --------    --------
         Total receivables..................................    55,500      55,500
                                                              --------    --------
  Inventories...............................................    44,329      44,329
  Prepaid expenses and other current assets.................     1,684       1,684
                                                              --------    --------
         Total current assets...............................   102,502     102,502
                                                              --------    --------
Property and equipment, at cost, less accumulated
  depreciation and amortization.............................    15,286      15,286
Intangible assets, at cost, less applicable amortization....       739         739
Deferred tax assets.........................................        --       2,032
Other assets, at cost.......................................     1,854       1,854
                                                              --------    --------
                                                              $120,381    $122,413
                                                              ========    ========
 
                 LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIENCY)
Current liabilities:
  Short-term borrowings.....................................  $ 46,857    $ 46,857
  Current installments of long-term borrowings..............       744         744
  Current installments of notes payable to stockholder......     1,795       1,795
  Accounts payable..........................................    20,279      20,279
  Accrued expenses..........................................     5,845       5,845
  Distributions payable.....................................       633      33,483
                                                              --------    --------
         Total current liabilities..........................    76,153     109,003
                                                              --------    --------
Long-term borrowings, excluding current installments........     3,493       3,493
Notes payable to stockholder, excluding current
  installments..............................................    10,000      10,000
Commitments and contingencies
Stockholders' equity (deficiency):
  Preferred Stock, $.001 par value; 10,000 shares
    authorized; none issued and outstanding.................        --          --
  Class A Common Stock, $.001 par value; 100,000 shares
    authorized; none issued and outstanding.................        --          --
  Class B Common Stock, $.001 par value; 60,000 shares
    authorized; 27,814 shares issued and outstanding........         2           2
  Retained earnings (accumulated deficit)...................    30,733         (85)
                                                              --------    --------
         Total stockholders' equity (deficiency)............    30,735         (83)
                                                              --------    --------
                                                              $120,381    $122,413
                                                              ========    ========
</TABLE>
    
 
   
See accompanying notes to unaudited condensed consolidated financial statements.
    
                                      F-15
<PAGE>   100
 
   
                             SKECHERS, U.S.A., INC.
    
 
   
                      CONSOLIDATED STATEMENTS OF EARNINGS
    
 
   
               THREE-MONTH PERIODS ENDED MARCH 31, 1998 AND 1999
    
   
                                  (UNAUDITED)
    
   
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
    
 
   
<TABLE>
<CAPTION>
                                                               1998       1999
                                                              -------    -------
<S>                                                           <C>        <C>
Net sales...................................................  $59,873    $95,736
Cost of sales...............................................   37,390     59,038
                                                              -------    -------
          Gross profit......................................   22,483     36,698
Royalty income, net.........................................      132         49
                                                              -------    -------
                                                               22,615     36,747
                                                              -------    -------
Operating expenses:
  Selling...................................................    7,017     15,571
  General and administrative................................   13,093     16,397
                                                              -------    -------
                                                               20,110     31,968
                                                              -------    -------
          Earnings from operations..........................    2,505      4,779
                                                              -------    -------
Other income (expense):
  Interest..................................................   (1,484)    (1,754)
  Other, net................................................       64        482
                                                              -------    -------
                                                               (1,420)    (1,272)
                                                              -------    -------
          Earnings before income taxes......................    1,085      3,507
Income taxes................................................       33         78
                                                              -------    -------
          Net earnings......................................  $ 1,052    $ 3,429
                                                              =======    =======
Pro forma operations data:
  Earnings before income taxes..............................  $ 1,085    $ 3,507
  Income taxes..............................................      434      1,403
                                                              -------    -------
          Net earnings......................................  $   651    $ 2,104
                                                              =======    =======
  Net earnings per share:
     Basic..................................................  $  0.02    $  0.08
                                                              =======    =======
     Diluted................................................  $  0.02    $  0.07
                                                              =======    =======
  Weighted average shares:
     Basic..................................................   27,814     27,814
                                                              =======    =======
     Diluted................................................   29,996     29,919
                                                              =======    =======
</TABLE>
    
 
   
See accompanying notes to unaudited condensed consolidated financial statements.
    
                                      F-16
<PAGE>   101
 
   
                             SKECHERS U.S.A., INC.
    
 
   
                CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
    
 
   
                    THREE-MONTH PERIOD ENDED MARCH 31, 1999
    
   
                                  (UNAUDITED)
    
   
                                 (IN THOUSANDS)
    
 
   
<TABLE>
<CAPTION>
                                                   COMMON STOCK                      TOTAL
                                                 ----------------    RETAINED    STOCKHOLDERS'
                                                 SHARES    AMOUNT    EARNINGS       EQUITY
                                                 ------    ------    --------    -------------
<S>                                              <C>       <C>       <C>         <C>
Balance at December 31, 1998.................    27,814     $  2     $27,674        $27,676
  Net earnings...............................        --       --       3,429          3,429
  Distributions:
     Cross Colours trademark.................        --       --        (350)          (350)
     Cash....................................        --       --         (20)           (20)
                                                 ------     ----     -------        -------
Balance at March 31, 1999....................    27,814     $  2     $30,733        $30,735
                                                 ======     ====     =======        =======
</TABLE>
    
 
   
See accompanying notes to unaudited condensed consolidated financial statements.
    
                                      F-17
<PAGE>   102
 
   
                             SKECHERS U.S.A., INC.
    
 
   
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
    
 
   
               THREE-MONTH PERIODS ENDED MARCH 31, 1998 AND 1999
    
   
                                  (UNAUDITED)
    
   
                                 (IN THOUSANDS)
    
 
   
<TABLE>
<CAPTION>
                                                                1998        1999
                                                              --------    --------
<S>                                                           <C>         <C>
Cash flows from operating activities:
  Net earnings..............................................  $  1,052    $  3,429
  Adjustments to reconcile net earnings to net cash used in
     operating activities:
     Depreciation and amortization of property and
      equipment.............................................       583         856
     Amortization of intangible assets......................        25          32
     Provision (recovery) for bad debts and returns.........     1,982        (659)
     Gain realized on distribution of intangibles...........        --        (118)
     (Increase) decrease in assets:
       Receivables..........................................    (6,090)     (5,625)
       Inventories..........................................    (2,017)     21,061
       Prepaid expenses and other current assets............         4         932
       Other assets.........................................        53          67
     Decrease in liabilities:
       Accounts payable.....................................   (19,955)    (17,866)
       Accrued expenses.....................................      (531)     (2,980)
                                                              --------    --------
          Net cash used in operating activities.............   (24,894)       (871)
                                                              --------    --------
Cash flows used in investing activities -- capital
  expenditures..............................................    (1,170)       (946)
                                                              --------    --------
Cash flows from financing activities:
  Net proceeds (payments) related to short-term
     borrowings.............................................    24,759      (7,538)
  Payments related to long-term debt........................       (75)       (129)
  Payments on notes payable to stockholder..................        --        (449)
  Distributions to stockholders.............................        --         (20)
  Recovery of distributions from stockholders...............       305          --
                                                              --------    --------
          Net cash provided by (used in) financing
            activities......................................    24,989      (8,136)
                                                              --------    --------
          Net decrease in cash..............................    (1,075)     (9,953)
Cash at beginning of period.................................     1,462      10,942
                                                              --------    --------
Cash at end of period.......................................  $    387    $    989
                                                              ========    ========
Supplemental disclosures of cash flow information:
  Cash paid during the period for:
     Interest...............................................  $    840    $  1,801
     Income taxes...........................................       260          --
                                                              ========    ========
</TABLE>
    
 
   
During the three month period ended March 31, 1999, the Company had non-cash
distributions of intangibles of $350.
    
 
   
As of January 1, 1998, the Company declared distributions to stockholders
amounting to $608.
    
 
   
See accompanying notes to unaudited condensed consolidated financial statements.
    
                                      F-18
<PAGE>   103
 
   
                             SKECHERS U.S.A., INC.
    
 
   
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
    
 
   
                                 MARCH 31, 1999
    
   
                                  (UNAUDITED)
    
 
   
(1) GENERAL
    
 
   
     The unaudited operating results have been prepared on the same basis as the
audited consolidated financial statements and, in the opinion of management,
include all adjustments (consisting only of normal recurring accruals) necessary
for a fair presentation for the periods. The results of operations for interim
periods are not necessarily indicative of results to be achieved for full fiscal
years.
    
 
   
(2) PRO FORMA INFORMATION
    
 
   
     Pro forma balance sheet information as of March 31, 1999 has been presented
to reflect the S Corporation distribution ("S Corporation Distribution") to be
made to an amount equal to the previously earned and undistributed taxable S
Corporation earnings aggregating approximately $32.9 million through March 31,
1999 as if such distribution had been made at March 31, 1999 and the Company's S
Corporation status had been terminated at such date and deferred tax assets of
$2.0 million which would have been recorded had the Company been subject to
Federal and state income taxes as a C Corporation.
    
 
   
     No adjustment has been made to give effect to the Company's earned and
undistributed taxable S Corporation earnings for the period from April 1, 1999
through the S Corporation termination date, which would be distributed as part
of the S Corporation Distribution.
    
 
   
     The pro forma unaudited income tax adjustments presented represent taxes
which would have been reported had the Company been subject to Federal and state
income taxes as a C Corporation, assuming a 40.0% rate. The historical and pro
forma provisions for income tax expense were as follows (in thousands):
    
 
   
<TABLE>
<CAPTION>
                                                                 MARCH 31
                                                              --------------
                                                              1998     1999
                                                              ----    ------
<S>                                                           <C>     <C>
Historical income taxes.....................................  $ 33       $78
                                                              ----    ------
Pro forma adjustments:
  Federal...................................................   336     1,086
  State.....................................................    65       239
                                                              ----    ------
          Total pro forma adjustments.......................   401     1,325
                                                              ----    ------
          Total pro forma income taxes......................  $434    $1,403
                                                              ====    ======
</TABLE>
    
 
   
     Pro forma income taxes differs from the statutory tax rate as applied to
earnings before income taxes as follows:
    
 
   
<TABLE>
<CAPTION>
                                                                 MARCH 31
                                                              --------------
                                                              1998     1999
                                                              ----    ------
<S>                                                           <C>     <C>
Expected income tax expense.................................  $369    $1,192
State income tax, net of Federal benefit....................    65       211
                                                              ----    ------
          Total provision for pro forma income taxes........  $434    $1,403
                                                              ====    ======
</TABLE>
    
 
   
     The Company reports pro-forma earnings per share under Statement of
Financial Accounting Standards No. 128 ("SFAS No. 128"), "Earnings Per Share".
Under SFAS No. 128, basic earnings per share excludes any dilutive effects of
options, warrants and convertible securities. Diluted earnings per share
reflects the potential dilution that could occur if securities to issue common
stock were exercised or converted into common stock. The weighted average
diluted shares outstanding gives
    
 
                                      F-19
<PAGE>   104
   
                             SKECHERS U.S.A., INC.
    
 
   
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
    
 
   
                                 MARCH 31, 1999
    
   
                                  (UNAUDITED)
    
 
   
effect to the sale by the Company of those shares of common stock necessary to
fund the payment of the excess of (i) the sum of stockholder distributions
during the previous 12-month period and distributions paid or declared
thereafter until the consummation of the Offering in excess of (ii) the S
Corporation earnings in the previous 15-month period based on the assumed
initial public offering price of $14 per share (mid-point of the range), net of
underwriting discounts.
    
 
   
     The reconciliation of basis to diluted weighted average shares as of March
31, 1998 and 1999 is as follows (in thousands):
    
 
   
<TABLE>
<CAPTION>
                                                               1998       1999
                                                              -------    -------
<S>                                                           <C>        <C>
Weighted average shares used in basic computation...........   27,814     27,814
  Shares to fund stockholders distributions described           1,253        990
     above..................................................
  Dilutive stock options....................................      929      1,115
                                                              -------    -------
Weighted average shares used in diluted computation.........   29,996     29,919
                                                              =======    =======
</TABLE>
    
 
   
(3) COMPREHENSIVE INCOME
    
 
   
     Effective January 1, 1998, the Company adopted Statement of Financial
Accounting Standards No. 130, "Reporting Comprehensive Income" ("SFAS No. 130").
SFAS No. 130 establishes standards to measure all changes in equity that result
from transactions and other economic events other than transactions with owners.
Comprehensive income is the total of net earnings and all other nonowner changes
in equity. Except for net earnings, the Company does not have any transactions
and other economic events that qualify as comprehensive income as defined under
SFAS No. 130. Accordingly, the adoption of SFAS No. 130 did not affect the
Company's financial reporting.
    
 
   
(4) COMPUTER SOFTWARE COSTS
    
 
   
     The Company adopted Statement of Position 98-1 ("SOP 98-1"), "Accounting
for the Costs of Computer Software Developed or Obtained for Internal Use"
effective January 1, 1999. The adoption of SOP 98-1 did not have a significant
impact on the Company's financial position or results of operations.
    
 
   
(5) START-UP COSTS
    
 
   
     The Company adopted SOP 98-5, "Reporting on the Costs of Start-up
Activities" effective January 1, 1999. The adoption of SOP 98-5 did not have a
significant impact on the Company's financial position or results of operations.
    
 
   
(6) BANK BORROWINGS
    
 
   
     The Company has available a secured line of credit, as amended in December
1998, permitting borrowings up to $120.0 million based upon eligible accounts
receivable and inventories. The borrowings bear interest at the rate of prime
plus 0.25% or at LIBOR (5.06% at March 31, 1999) plus 2.75% and the line of
credit expires on December 31, 2002. The agreement provides for the issuance of
letters of credit up to a maximum of $18.0 million, which decreases the amount
available for borrowings under the agreement. The outstanding letters of credit
at March 31, 1999 are $1.3 million. The Company paid a 1.0% per annum fee on the
maximum letter of credit amount plus 0.50% of the difference between the
revolving loan commitment less the maximum letter of credit amount. At March 31,
1999, the Company had available credit aggregating approximately $15.1 million.
The
    
 
                                      F-20
<PAGE>   105
   
                             SKECHERS U.S.A., INC.
    
 
   
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
    
 
   
                                 MARCH 31, 1999
    
   
                                  (UNAUDITED)
    
 
   
agreement contains certain restrictive covenants, including tangible net worth
and net working capital, as defined, with which the Company was in compliance at
March 31, 1999.
    
 
   
     At March 31, 1999, the Company had $2.6 million outstanding under a secured
note payable with a financial institution, bearing interest at the rate of prime
plus 1.0%, payable in monthly installments of $25,000 and due November 30, 2002.
    
 
   
(7) NOTES PAYABLE TO STOCKHOLDER
    
 
   
     At March 31, 1999, the Company had outstanding a $10.0 million note payable
to a stockholder which is subordinated to the line of credit and a $1.8 million
note payable which is not subordinated to the line of credit. The notes bear
interest at the prime rate (7.75% at March 31, 1999) and are due on demand. The
note holder agreed not to call the subordinated note prior to April 1, 2000.
Accordingly, the subordinated note has been shown as a long-term liability in
the accompanying condensed consolidated financial statements. The Company
recorded interest expense of approximately $275,000 and $219,000 related to
these notes during the three-month periods ended March 31, 1998 and 1999,
respectively.
    
 
   
(8) SUBSEQUENT EVENTS
    
 
   
     The Company has resurrected its plans to offer and register equity
interests.
    
 
   
     The Company was reincorporated in Delaware, whereby the existing California
corporation has been merged into a newly formed Delaware corporation and
pursuant to which each outstanding share of common stock of the existing
California corporation was exchanged for a share of $.001 par value Class B
common stock of the new Delaware corporation. In addition, pursuant to the
reincorporation merger, an approximate 13,907 for 1 common stock split was
authorized. The amendment and stock split has been reflected retroactively in
the accompanying condensed consolidated financial statements.
    
 
   
     On April 30, 1999, the certificate of incorporation was amended and
restated such that the authorized capital stock of the Delaware corporation
consisted of 100,000,000 shares of Class A common stock, par value $.001 per
share, and 60,000,000 shares of Class B common stock, par value $.001 per share.
The Company has also authorized 10,000,000 shares of preferred stock, $.001 par
value per share.
    
 
   
     The Class A common stock and Class B common stock has identical rights
other than with respect to voting, conversion and transfer. The Class A common
stock is entitled to one vote per share, while the Class B common stock is
entitled to ten votes per share on all matters submitted to a vote of
stockholders. The shares of Class B common stock are convertible at any time at
the option of the holder into shares of Class A common stock on a
share-for-share basis. In addition, shares of Class B common stock will be
automatically converted into a like number of shares of Class A common stock
upon any transfer to any person or entity which is not a permitted transferee.
    
 
                                      F-21
<PAGE>   106
 
- ------------------------------------------------------------------------------
- ------------------------------------------------------------------------------
 
YOU MAY RELY ONLY ON THE INFORMATION CONTAINED IN THIS PROSPECTUS. WE HAVE NOT
AUTHORIZED ANYONE TO PROVIDE INFORMATION DIFFERENT FROM THAT CONTAINED IN THIS
PROSPECTUS. NEITHER THE DELIVERY OF THIS PROSPECTUS NOR SALE OF CLASS A COMMON
STOCK MEANS THAT INFORMATION CONTAINED IN THIS PROSPECTUS IS CORRECT AFTER THE
DATE OF THIS PROSPECTUS. THIS PROSPECTUS IS NOT AN OFFER TO SELL OR SOLICITATION
OF AN OFFER TO BUY THESE SHARES OF CLASS A COMMON STOCK IN ANY CIRCUMSTANCES
UNDER WHICH THE OFFER OR SOLICITATION IS UNLAWFUL.
 
                               ------------------
 
                               TABLE OF CONTENTS
 
   
<TABLE>
<CAPTION>
                                        PAGE
                                        ----
<S>                                     <C>
Prospectus Summary....................    3
Risk Factors..........................    9
Use of Proceeds.......................   19
Prior S Corporation Status............   19
Dividend Policy.......................   20
Capitalization........................   21
Dilution..............................   22
Selected Financial Data...............   23
Management's Discussion and Analysis
  of Financial Condition and Results
  of Operations.......................   25
Business..............................   40
Management............................   61
Certain Transactions..................   71
Principal and Selling Stockholders....   74
Description of Capital Stock..........   75
Shares Eligible for Future Sale.......   78
Underwriting..........................   81
Legal Matters.........................   82
Experts...............................   83
Additional Information................   83
Index to Consolidated Financial
  Statements..........................  F-1
</TABLE>
    
 
                               ------------------
 
DEALER PROSPECTUS DELIVERY OBLIGATION:
 
UNTIL                , 1999 (25 DAYS AFTER THE DATE OF THIS PROSPECTUS), ALL
DEALERS THAT BUY, SELL OR TRADE THESE SHARES OF CLASS A COMMON STOCK, WHETHER OR
NOT PARTICIPATING IN THIS OFFERING, MAY BE REQUIRED TO DELIVER A PROSPECTUS. 
THIS IS IN ADDITION TO THE DEALERS' OBLIGATION TO DELIVER A PROSPECTUS WHEN 
ACTING AS UNDERWRITERS AND WITH RESPECT TO THEIR UNSOLD ALLOTMENTS OR 
SUBSCRIPTIONS.

- ------------------------------------------------------
- ------------------------------------------------------

- ------------------------------------------------------
- ------------------------------------------------------
 
                               10,715,000 Shares
 
                             [SKECHERS U.S.A. INC.]
 
                              Class A Common Stock

                              -------------------
                                   PROSPECTUS
                              -------------------
 
                                 BT ALEX. BROWN
 
                             PRUDENTIAL SECURITIES
 
                                          , 1999
- ------------------------------------------------------
- ------------------------------------------------------
<PAGE>   107
 
                                    PART II
 
                     INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 13. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION
 
     The Registrant estimates that expenses in connection with the offering
described in this registration statement, other than underwriting discounts and
commissions, will be as follows:
 
<TABLE>
<S>                                                           <C>
Securities and Exchange Commission registration fee.........  $   51,384
NASD filing fee.............................................      18,984
New York Stock Exchange listing fee.........................     300,000*
Printing expenses...........................................     400,000*
Accounting fees and expenses................................     400,000*
Legal fees and expenses.....................................     400,000*
Directors' and Officers' Insurance..........................     300,000*
Fees and expenses (including legal fees) for qualifications
  under state securities laws...............................       5,000*
Transfer agent's fees and expenses..........................      30,000*
Miscellaneous...............................................      94,632*
                                                              ----------
          Total.............................................  $2,000,000*
                                                              ==========
</TABLE>
 
- ---------------
* Estimated.
 
ITEM 14. INDEMNIFICATION OF DIRECTORS AND OFFICERS
 
     Section 145 of the Delaware General Corporation Law permits the Registrant
to, and Article VIII of the Registrant's Amended and Restated Certificate of
Incorporation provides that the Registrant shall, indemnify each person who was
or is a party or is threatened to be made a party to any threatened, pending or
completed action, suit or proceeding, whether civil, criminal, administrative or
investigative, by reason of the fact that he is or was, or has agreed to become,
a director or officer of the Registrant, or is or was servicing, or has agreed
to serve, at the request of the Registrant, as a director, officer or trustee
of, or in a similar capacity with, another corporation, partnership, joint
venture, trust or other enterprise (including any employee benefit plan), or by
reason of any action alleged to have been taken or omitted in such capacity,
against all expenses (including attorneys' fees), judgments, fines and amounts
paid in settlement actually and reasonably incurred by him or on his behalf in
connection with such action, suit or proceeding and any appeal therefrom.
 
     Pursuant to the Underwriting Agreement, the Company and the Selling
Stockholder have agreed to indemnify the Underwriters against certain
liabilities, including liabilities under the Securities Act of 1933, as amended.
 
ITEM 15. RECENT SALES OF UNREGISTERED SECURITIES
 
     None.
 
ITEM 16. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
 
     (A) EXHIBITS
 
   
<TABLE>
<CAPTION>
 EXHIBIT
 NUMBER                        DESCRIPTION OF EXHIBIT
- ---------                      ----------------------
<C>         <S>
 1.1*       Form of Underwriting Agreement
 2.1        Agreement of Reorganization and Plan of Merger
 3.1        Certificate of Incorporation
</TABLE>
    
 
                                      II-1
<PAGE>   108
 
   
<TABLE>
<CAPTION>
 EXHIBIT
 NUMBER                        DESCRIPTION OF EXHIBIT
- ---------                      ----------------------
<C>         <S>
 3.2+       Bylaws
 3.2(a)     Amendment to Bylaws
 4.1        Form of Specimen Class A Common Stock Certificate
 5.1        Opinion of Freshman, Marantz, Orlanski, Cooper & Klein, a
            law corporation
10.1        Amended and Restated 1998 Stock Option, Deferred Stock and
            Restricted Stock Plan
10.2        1998 Employee Stock Purchase Plan
10.3*       Form of Employment Agreement between the Registrant and
            Robert Greenberg
10.4*       Form of Employment Agreement between the Registrant and
            Michael Greenberg
10.5*       Form of Employment Agreement between the Registrant and
            David Weinberg
10.6        Form of Indemnification Agreement between the Registrant and
            its directors and executive officers
10.7*       Form of Registration Rights Agreement between the
            Registrant, the Greenberg Family Trust and Michael Greenberg
10.8*       Tax Indemnification Agreement
10.9+       Subordinated Promissory Note between the Registrant and the
            Greenberg Family Trust, dated December 22, 1998
10.10+      Amended and Restated Loan and Security Agreement between the
            Registrant and Heller Financial, Inc., dated September 4,
            1998
10.10(a)+   Term Loan A Note, dated September 4, 1998, between the
            Registrant and Heller Financial, Inc.
10.10(b)+   Revolving Note dated September 4, 1998, between the
            Registrant and Heller Financial, Inc.
10.10(c)+   First Amendment to Amended and Restated Loan and Security
            Agreement, dated September 11, 1998
10.10(d)+   Second Amendment to Amended and Restated Loan and Security
            Agreement, dated December 23, 1998.
10.11+      Lease, dated April 15, 1998, between the Registrant and
            Holt/Hawthorn and Victory Partners, regarding 228 Manhattan
            Beach Boulevard, Manhattan Beach, California
10.12+      Commercial Lease Agreement, dated February 19, 1997, between
            the Registrant and Richard and Donna Piazza, regarding 1110
            Manhattan Avenue, Manhattan Beach, California
10.13+      Lease, dated June 12, 1998, between the Registrant and
            Richard and Donna Piazza, regarding 1112 Manhattan Avenue,
            Manhattan Beach, California
10.14+      Lease, dated November 21, 1997, between the Registrant and
            The Prudential Insurance Company of America, regarding 1661
            So. Vintage Avenue, Ontario, California
10.15+      Lease, dated November 21, 1997, between The Prudential
            Insurance Company of America, regarding 1777 So. Vintage
            Avenue, Ontario, California
10.16+      Commercial Lease, dated April 10, 1998, between the
            Registrant and Proficiency Ontario Partnership, regarding
            5725 East Jurupa Street, Ontario, California
10.17+      Lease and Addendum, dated June 11, 1998, between the
            Registrant and Dolores McNabb, regarding Suite 3 on the
            first floor of the north building, Suite 9 on the first
            floor of the south building at 904 Manhattan Avenue,
            Manhattan Beach, California
</TABLE>
    
 
                                      II-2
<PAGE>   109
 
   
<TABLE>
<CAPTION>
 EXHIBIT
 NUMBER                        DESCRIPTION OF EXHIBIT
- ---------                      ----------------------
<C>         <S>
10.18+      Addendum to Lease, dated September 14, 1998, between the
            Registrant and Dolores McNabb, regarding Suites 3, 4 and 5
            on the second floor of the north building at 904 Manhattan
            Avenue, Manhattan Beach, California
10.19+      Promissory Note between the Registrant and the Greenberg
            Family Trust, dated December 22, 1998
21.1+       Subsidiaries of the Registrant
23.1        Consent of KPMG LLP
23.2        Consent of Freshman, Marantz, Orlanski, Cooper & Klein
            (contained in exhibit 5.1)
24.1+       Power of attorney
27          Financial Data Schedule
99.1+       Consent of Richard Siskind as Nominated Director
99.2+       Consent of John Quinn as Nominated Director
</TABLE>
    
 
- ---------------
* To be filed by amendment
 
+ Previously filed
 
     (B) SCHEDULES
 
         Schedule II -- Valuation and Qualifying Accounts
 
ITEM 17. UNDERTAKINGS
 
     (a) The undersigned registrant hereby undertakes to provide to the
Underwriters at the closing specified in the Underwriting Agreement certificates
in such denominations and registered in such names as required by the
Underwriters to permit prompt delivery to each purchaser.
 
     (b) Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted to directors, officers and controlling persons of
the registrant pursuant to the foregoing provisions, or otherwise, the
registrant has been advised that in the opinion of the Securities and Exchange
Commission such indemnification is against public policy as expressed in the Act
and is, therefore, unenforceable. In the event that a claim for indemnification
against such liabilities (other than the payment by the registrant of expenses
incurred or paid by a director, officer or controlling person of the registrant
in the successful defense of any action, suit or proceeding) is asserted by such
director, officer or controlling person in connection with the securities being
registered, the registrant will, unless in the opinion of its counsel the matter
has been settled by controlling precedent, submit to a court of appropriate
jurisdiction the question whether such indemnification by it is against public
policy as expressed in the Act and will be governed by the final adjudication of
such issue.
 
     (c) The undersigned registrant hereby undertakes that:
 
          (1) For purposes of determining any liability under the Securities Act
     of 1933, the information omitted from the form of prospectus filed as part
     of this registration statement in reliance upon Rule 430A and contained in
     a form of prospectus filed by the registrant pursuant to Rule 424(b) (1) or
     (4) or 497(h) under the Securities Act shall be deemed to be part of this
     registration statement as of the time it is declared effective.
 
          (2) For the purpose of determining any liability under the Securities
     Act of 1933, each post-effective amendment that contains a form of
     prospectus shall be deemed to be a new registration statement relating to
     the securities offered therein, and the offering of such securities at that
     time shall be deemed to be the initial bona fide offering thereof.
 
                                      II-3
<PAGE>   110
 
                                   SIGNATURES
 
   
     Pursuant to the requirements of the Securities Act of 1933, the Registrant
has duly caused Amendment No. 2 to this Registration Statement to be signed on
its behalf by the undersigned, thereunto duly authorized, in the City of
Manhattan Beach, State of California on May 11, 1999.
    
 
                                          SKECHERS U.S.A., INC.
 
                                          By:     /s/ ROBERT GREENBERG
                                            ------------------------------------
                                                      Robert Greenberg
                                                   Chairman of the Board
                                                and Chief Executive Officer
 
   
     Pursuant to the requirements of the Securities Act of 1933, Amendment No. 2
to this Registration Statement has been signed by the following persons in the
capacity indicated on May 11, 1999.
    
 
   
<TABLE>
<CAPTION>
                       SIGNATURE                                             TITLE
                       ---------                                             -----
<C>                                                       <S>
 
                  /s/ ROBERT GREENBERG                    Chairman of the Board and Chief Executive
- --------------------------------------------------------  Officer (Principal Executive Officer)
                    Robert Greenberg
 
                           *                              President and Director
- --------------------------------------------------------
                   Michael Greenberg
 
                   /s/ DAVID WEINBERG                     Executive Vice President, Chief Financial
- --------------------------------------------------------  Officer and Director (Principal Financial
                     David Weinberg                       and Accounting Officer)
 
                *By: /s/ DAVID WEINBERG
   --------------------------------------------------
                     David Weinberg
                    Attorney-in-fact
</TABLE>
    
 
                                      II-4
<PAGE>   111
 
                                  SCHEDULE II
 
                             SKECHERS U.S.A., INC.
 
                       VALUATION AND QUALIFYING ACCOUNTS
                  YEARS ENDED DECEMBER 31, 1996, 1997 AND 1998
 
<TABLE>
<CAPTION>
                                            BALANCE AT   CHARGED TO    DEDUCTIONS     BALANCE
                                            BEGINNING     COSTS AND        AND         AT END
               DESCRIPTIONS                 OF PERIOD     EXPENSES     WRITE-OFFS    OF PERIOD
               ------------                 ----------   -----------   -----------   ----------
<S>                                         <C>          <C>           <C>           <C>
As of December 31, 1996
  Allowance for obsolescence..............  $  988,000   $   420,000   $  (500,000)  $  908,000
  Allowance for doubtful accounts.........     366,000       623,000      (694,000)     295,000
  Reserve for sales returns and
     allowances...........................     806,000     5,517,000    (5,498,000)     825,000
As of December 31, 1997
  Allowance for obsolescence..............     908,000       554,000      (554,000)     908,000
  Allowance for doubtful accounts.........     295,000     1,878,000      (908,000)   1,265,000
  Reserve for sales returns and
     allowances...........................     825,000     5,463,000    (5,563,000)     725,000
As of December 31, 1998
  Allowance for obsolescence..............     908,000        64,000      (465,000)     507,000
  Allowance for doubtful accounts.........   1,265,000       702,000      (501,000)   1,466,000
  Reserve for sales returns and
     allowances...........................     725,000    10,840,000    (9,618,000)   1,947,000
</TABLE>
 
                                       S-1
<PAGE>   112
 
                               INDEX TO EXHIBITS
 
   
<TABLE>
<CAPTION>
EXHIBIT
NUMBER                          DESCRIPTION OF EXHIBIT
- -------                         ----------------------
<C>          <S>
   1.1*      Form of Underwriting Agreement
   2.1       Agreement of Reorganization and Plan of Merger
   3.1       Certificate of Incorporation
   3.2+      Bylaws
 3.2(a)      Amendment to Bylaws
   4.1       Form of Specimen Class A Common Stock Certificate
   5.1       Opinion of Freshman, Marantz, Orlanski, Cooper & Klein, a
             law corporation
  10.1       Amended and Restated 1998 Stock Option, Deferred Stock and
             Restricted Stock Plan
  10.2       1998 Employee Stock Purchase Plan
  10.3*      Form of Employment Agreement between the Registrant and
             Robert Greenberg
  10.4*      Form of Employment Agreement between the Registrant and
             Michael Greenberg
  10.5*      Form of Employment Agreement between the Registrant and
             David Weinberg
  10.6       Form of Indemnification Agreement between the Registrant and
             its directors and executive officers
  10.7*      Form of Registration Rights Agreement between the
             Registrant, the Greenberg Family Trust and Michael Greenberg
  10.8*      Tax Indemnification Agreement
  10.9+      Subordinated Promissory Note between the Registrant and the
             Greenberg Family Trust, dated December 22, 1998
 10.10+      Amended and Restated Loan and Security Agreement between the
             Registrant and Heller Financial, Inc., dated September 4,
             1998
  10.10(a)+  Term Loan A Note, dated September 4, 1998, between the
             Registrant and Heller Financial, Inc.
  10.10(b)+  Revolving Note dated September 4, 1998, between the
             Registrant and Heller Financial, Inc.
  10.10(c)+  First Amendment to Amended and Restated Loan and Security
             Agreement, dated September 11, 1998
  10.10(d)+  Second Amendment to Amended and Restated Loan and Security
             Agreement, dated December 23, 1998
 10.11+      Lease, dated April 15, 1998, between the Registrant and
             Holt/Hawthorn and Victory Partners, regarding 228 Manhattan
             Beach Boulevard, Manhattan Beach, California
 10.12+      Commercial Lease Agreement, dated February 19, 1997, between
             the Registrant and Richard and Donna Piazza, regarding 1110
             Manhattan Avenue, Manhattan Beach, California
 10.13+      Lease, dated June 12, 1998, between the Registrant and
             Richard and Donna Piazza, regarding 1112 Manhattan Avenue,
             Manhattan Beach, California
 10.14+      Lease, dated November 21, 1997, between the Registrant and
             The Prudential Insurance Company of America, regarding 1661
             So. Vintage Avenue, Ontario, California
 10.15+      Lease, dated November 21, 1997, between The Prudential
             Insurance Company of America, regarding 1777 So. Vintage
             Avenue, Ontario, California
</TABLE>
    
<PAGE>   113
 
   
<TABLE>
<CAPTION>
EXHIBIT
NUMBER                          DESCRIPTION OF EXHIBIT
- -------                         ----------------------
<C>          <S>
 10.16+      Commercial Lease, dated April 10, 1998, between the
             Registrant and Proficiency Ontario Partnership, regarding
             5725 East Jurupa Street, Ontario, California
 10.17+      Lease and Addendum, dated June 11, 1998, between the
             Registrant and Dolores McNabb, regarding Suite 3 on the
             first floor of the north building, Suite 9 on the first
             floor of the south building at 904 Manhattan Avenue,
             Manhattan Beach, California
 10.18+      Addendum to Lease, dated September 14, 1998, between the
             Registrant and Dolores McNabb, regarding Suites 3, 4 and 5
             on the second floor of the north building at 904 Manhattan
             Avenue, Manhattan Beach, California
 10.19+      Promissory Note between the Registrant and the Greenberg
             Family Trust, dated December 22, 1998
  21.1+      Subsidiaries of the Registrant
  23.1       Consent of KPMG LLP
  23.2       Consent of Freshman, Marantz, Orlanski, Cooper & Klein
             (contained in exhibit 5.1)
  24.1+      Power of attorney
  27         Financial Data Schedule
  99.1+      Consent of Richard Siskind as Nominated Director
  99.2+      Consent of John Quinn as Nominated Director
</TABLE>
    
 
- ---------------
* To be filed by amendment
 
+ Previously filed

<PAGE>   1
                                                                     EXHIBIT 2.1

                           AGREEMENT OF REORGANIZATION
                               AND PLAN OF MERGER


        This Agreement of Reorganization and Plan of Merger (this "Agreement")
dated this 7th day of May, 1999, by and between Skechers U.S.A., Inc., a
Delaware corporation ("Skechers-Delaware") and Skechers U.S.A., Inc., a
California corporation ("Skechers-California"), is made with respect to the
following facts.

               A. Skechers-Delaware and Skechers-California desire that
        Skechers-California merge with and into Skechers-Delaware, pursuant to
        Delaware law, with Skechers-Delaware being the surviving entity (the
        "Merger"), as set forth in the Registration Statement of
        Skechers-Delaware on Form S-1, No. 333-60065, including all amendments
        thereto (the "Registration Statement"), filed with the Securities and
        Exchange Commission (the "SEC") pursuant to the Securities Act of 1933,
        as amended (the "Act").

               B. Section 252 of the General Corporation Law of the State of
        Delaware,(the "DGCL") authorizes the merger of a Delaware corporation
        and a foreign corporation. Sections 1100 and 1108 of the California
        Corporations Code authorize the merger of California corporations into
        foreign corporations.

               C. Skechers-Delaware's Certificate of Incorporation and Bylaws
        permit, and resolutions adopted by Skechers-Delaware's Board of
        Directors and Skechers-California's Board of Directors authorize this
        Agreement and the consummation of the Merger called for herein.

        NOW THEREFORE, based upon the foregoing, and in consideration of the
mutual promises and covenants contained herein, the parties to this Agreement
agree as follows.


                             ARTICLE I - THE MERGER

        1.01 The Merger; Surviving Corporation. Subject to the terms and
conditions set forth in this Agreement, at the Effective Time (as defined in
Section 1.02 below), Skechers-California shall be merged with and into
Skechers-Delaware, pursuant to Section 252 of the DGCL, and the separate
existence of Skechers-California shall cease. Skechers-Delaware shall be the
surviving entity (the "Surviving Corporation") and shall continue to be governed
by the DGCL.

        1.02 Effective Time. In accordance with Sections 103(d) and 252 of the
DGCL, the Merger shall become effective (the "Effective Time") upon the filing
of a Certificate of Merger (the "Certificate of Merger") with the Secretary of
State of the State of Delaware, or at such later time, not later than five
business days thereafter, as may be specified in the Certificate of Merger. All
other filings or recordings required by Delaware and California law in
connection with the Merger shall also be made.


                                        1

<PAGE>   2



        1.03 Effect of the Merger. The Merger shall have the effects set forth
in section 259 and 260 of the DGCL.


                     ARTICLE II - THE SURVIVING CORPORATION

        2.01 Name. The name of the surviving corporation shall be Skechers
U.S.A., Inc. (sometimes referred to as the "Surviving Corporation").

        2.02 Certificate of Incorporation and Bylaws. The Certificate of
Incorporation and Bylaws of Skechers-Delaware, as in effect immediately prior to
the Effective Time, shall be the Certificate of the Incorporation and Bylaws of
the Surviving Corporation unless and until amended in accordance with their
terms and applicable law.

        2.03 Officers and Directors. The officers of Skechers-Delaware
immediately prior to the Effective Time shall continue as officers of the
Surviving Corporation and remain officers until their successors are duly
appointed or their resignation, removal or death. The directors of
Skechers-Delaware immediately prior to the Effective Time shall continue as
directors of the Surviving Corporation and shall remain directors until their
successors are duly elected and qualified or their prior resignation, removal or
death.


                   ARTICLE III - THE DISAPPEARING CORPORATION

        3.01 Conversion of Common Stock Skechers-California. At the Effective
Time, each issued and outstanding share of the Common Stock of
Skechers-California shall be converted into 13,907.0748 shares of
Skechers-Delaware's Class B Common Stock, $.001 par value per share (the "Class
B Common Stock"). At the Effective Time, the one share of Skechers-Delaware
Common Stock owned by Skechers-California shall be canceled.

        3.02 Skechers - California Options, Stock Purchase Rights, Convertible
Securities

               (i) Upon the Effective Date of the Merger, the Surviving
Corporation shall assume the obligations of Skechers - California under, and
continue, the option plans (including, without limitation, the 1998 Amended and
Restated Stock Option, Deferred Stock and Restricted Stock Plan and the Amended
and Restated 1998 Employee Stock Purchase Plan) and all other employee benefit
plans of Skechers - California. Each outstanding and unexercised option, other
right to purchase, or security convertible into or exercisable for, Skechers -
California Common Stock (a "Right") shall become, subject to the provisions in
paragraph (iii) hereof, an option, right to purchase or a security convertible
into the Surviving Corporation's Class A Common Stock, $.001 par value per Share
(the "Class A Common Stock"), on the basis of 13,907.0748 shares of the
Surviving Corporation's Class A Common Stock for each one share of Skechers -
California Common Stock issuable pursuant to any such Right, on the same terms
and condition and at an exercise price equal to the exercise price applicable to
any such Skechers - California Right at the Effective Date of the Merger divided
by 13,907.0748. This paragraph 3.2(i) shall not apply to

                                        2

<PAGE>   3



currently issued and outstanding Skechers - California Common Stock. Such Common
Stock is subject to paragraph 3.01 hereof.

               (ii) A number of shares of the Surviving Corporation's Class A
Common Stock shall be reserved for issuance upon the exercise of options, stock
purchase rights and convertible securities equal to the number of shares of
Skechers - California Common Stock so reserved immediately prior to the
Effective Date of the Merger.

               (iii) The assumed Rights shall not entitle any holder thereof to
a fractional share upon exercise or conversion (unless the holder was entitled
to a fractional interest immediately prior to the Merger). Any fractional share
interests to which a holder of an assumed Right would otherwise be entitled upon
exercise or conversion shall be disregarded.

        Notwithstanding the foregoing, with respect to options issued under the
Skechers - California 1998 Amended and Restated Stock Option, Deferred Stock and
Restricted Stock Plan that are assumed in the Merger, the number of shares of
Common Stock to which the holder would be otherwise entitled upon exercise of
each such assumed option following the Merger shall be rounded up or down to the
nearest whole number, as applicable, and the exercise price shall be rounded up
or down to the nearest whole cent, as applicable. In addition, no "additional
benefits" (within the meaning of Section 424(a)(2) of the Internal Revenue Code
of 1986, as amended) shall be accorded to the optionees pursuant to the
assumption of their options.

        3.03   Issuance of Shares.

                (i) Skechers-Delaware shall designate an exchange agent (the
"Exchange Agent") to act as such in connection with the issuance of certificates
representing Common Stock pursuant to this Agreement.

               (ii) As soon as practicable after the Effective Time,
Skechers-Delaware shall cause the Exchange Agent to distribute to each owner of
Skechers-California certificates representing the number of shares of Common
Stock to which such owner is entitled pursuant to section 3.01 of this
Agreement.

        3.04 Characterization of Merger. For federal income tax purposes, the
conversion of interests in Skechers-California pursuant to this Article III
shall be deemed a reorganization and mere change in place of organization
pursuant to section 368 (a)(1) (F) of the Internal Revenue Code of 1986.


                                        3

<PAGE>   4



                 ARTICLE IV - TRANSFER AND CONVEYANCE OF ASSETS
                          AND ASSUMPTION OF LIABILITIES

        4.01 Transfer, Conveyance and Assumption. At the Effective Time,
Skechers-Delaware shall continue in existence as the Surviving Corporation, and
without further action on the part of Skechers-California or Skechers-Delaware,
succeed to and possess all the rights, privileges and powers of
Skechers-California, and all the assets and property of whatever kind and
character of Skechers-California shall vest in Skechers-Delaware without further
act or deed. Thereafter, Skechers-Delaware, as the Surviving Corporation, shall
be liable for all of the liabilities and obligations of Skechers-California, and
any claim or judgment against Skechers-California may be enforced against
Skechers-Delaware, as the Surviving Corporation, in accordance with Section 259
of the DGCL.

        4.02 Further Assurances. If at any time Skechers-Delaware shall consider
or be advised that any further assignment, conveyance or assurance is necessary
or advisable to vest, perfect or confirm of record in it the title to any
property or right of Skechers-California, or otherwise to carry out the
provisions hereof, members of Skechers-California as of the Effective Time shall
execute and deliver any and all proper deeds, assignments and assurances, and do
all things necessary and proper to vest, perfect or convey title to such
property or right in Skechers-Delaware and otherwise to carry out the provisions
hereof.


                   ARTICLE V - REPRESENTATIONS AND WARRANTIES
                             OF SKECHERS-CALIFORNIA

        Skechers-California represents and warrants to Skechers-Delaware as
follows:

        5.01 Validity of Actions. Skechers-California (i) is a corporation duly
formed, validly existing and in good standing under the laws of the State of
California, (ii) has full power and authority to enter into this Agreement and
to carry out all acts contemplated by it. This Agreement has been duly executed
and delivered on behalf of Skechers-California. Skechers-California has received
all necessary authorization to enter into this Agreement, and this Agreement is
a legal, valid and binding obligation of Skechers-California, enforceable
against Skechers-California in accordance with its terms. The execution and
delivery of this Agreement and consummation of the transactions contemplated by
it will not violate any provision of Skechers-California's Articles of
Incorporation or Bylaws, nor violate, conflict with or result in any breach of
any of the terms, provisions or conditions of, or constitute a default or cause
acceleration of, any indebtedness under any agreement or instrument to which
Skechers-California is a party or by which it or its assets may be bound, or
cause a breach of any applicable Federal or state law or governmental
regulation, or any applicable order, judgment, writ, award, injunction or decree
of any court or governmental instrumentality.


                                        4

<PAGE>   5



                   ARTICLE VI - REPRESENTATIONS AND WARRANTIES
                              OF SKECHERS-DELAWARE

        Skechers-Delaware represents and warrants to Skechers-California as
follows:

        6.01. Validity of Actions. Skechers-Delaware (i) is duly organized,
validly existing and in good standing under the laws of the State of Delaware,
and (ii) has full power and authority to enter into this Agreement and to carry
out all acts contemplated by it. This Agreement has been duly executed and
delivered on behalf of Skechers-Delaware, and Skechers-Delaware has received all
necessary authorization. This Agreement is a legal, valid and binding obligation
of Skechers-Delaware, enforceable against Skechers-Delaware in accordance with
its terms. The execution and delivery of this Agreement and consummation of the
transactions contemplated by it will not violate any provision of the
Certificate of Incorporation or Bylaws of Skechers-Delaware nor violate,
conflict with or result in any breach of any of the terms, provisions or
conditions of, or constitute a default or cause acceleration of, any
indebtedness under any agreement or instrument to which Skechers- Delaware is a
party or by which it or its assets may be bound, or cause a breach of any
applicable federal or state law or regulation, or any applicable order,
judgment, writ, award, injunction or decree of any court or governmental
instrumentality.

        6.02. Capital Stock of Skechers-Delaware. The authorized capital stock
of Skechers-Delaware consists of One Hundred Sixty Million (160,000,000) shares
of Common Stock, of which One Hundred Million (100,000,000) Shares are
designated as Class A Common Stock and Sixty Million (60,000,000) are designated
as Class B Common Stock, and Ten Million (10,000,000) shares of Preferred Stock.
The shares of Class B Common Stock of Skechers-Delaware to be delivered to the
shareholders of Skechers-California pursuant to this Agreement have been duly
and validly authorized, and when issued and delivered, will be fully paid and
nonassessable.


                          ARTICLE VII - FURTHER ACTIONS

        7.01 Additional Documents. At the request of any party, each party will
execute and deliver any additional documents and perform in good faith such acts
as reasonably may be required in order to consummate the transactions
contemplated by this Agreement.


                     ARTICLE VIII - CONDITIONS TO THE MERGER

        The obligation of Skechers-Delaware and of Skechers-California to
consummate the Merger shall be subject to compliance with or satisfaction of the
following conditions:

        8.01 Bring Down. The representations and warranties set forth in this
Agreement shall be true and correct in all material respects at, and as of, the
Effective Time as if then made (except for those representations and warranties
made as of a given date, which shall continue to be true and correct as of such
given date) as of the Effective Time.


                                        5

<PAGE>   6



        8.02 No Statute, Rule or Regulation Affecting. At the Effective Time,
there shall be no statute, or regulation enacted or issued by the United States
or any State, or by a court, which prohibits or challenges the consummation of
the Merger.

        8.03 Effectiveness of Registration Statement. As soon as possible
following the Effective Time, the Registration Statement shall have been
declared effective, no stop order suspending the effectiveness of the
Registration Statement shall have been issued, no proceedings for such purpose
shall have been initiated, and all necessary approvals under state securities or
blue sky laws shall have been received.

        8.04 Satisfaction of Conditions. All other conditions to the Merger set
forth herein shall have been satisfied.


                   ARTICLE IX - TERMINATION; AMENDMENT; WAIVER

        9.01 Termination. This Agreement and the transactions contemplated
hereby may be terminated at any time prior to the filing of the Certificate of
Merger with the Secretary of State of the State of Delaware, (i) by mutual
consent of the Board of Directors of Skechers-Delaware and the Board of
Directors of Skechers-California, or (ii) by action of the Board of Directors of
Skechers-Delaware or of the Board of Directors of Skechers-California in the
event that the Merger is not consummated prior to July 31, 1999, or such later
date as the parties shall mutually agree in writing.

        9.02 Amendment. The parties hereto may, by written agreement, amend this
Agreement at any time prior to the filing of the Certificate of Merger with the
Secretary of State of the State of Delaware, such amendment to be approved by
the Board of Directors of Skechers-California agreeing to such amendment with
Skechers-Delaware.

        9.03 Waiver. At any time prior to the Effective Time, any party to this
Agreement may extend the time for the performance of any of the obligations or
other acts of any other party hereto, or waive compliance with any of the
agreements of any other party or with any condition to the obligations
hereunder, in each case only to the extent that such obligations, agreements and
conditions are intended for its benefit.


                            ARTICLE X - MISCELLANEOUS

        10.01 Expenses. If the Merger becomes effective, all of the expenses
incurred in connection with the Merger shall be paid by Skechers-Delaware.

        10.02 Notice. Except as otherwise specifically provided, any notices to
be given hereunder shall be in writing and shall be deemed given upon personal
delivery or upon mailing thereof, if mailed by certified mail, return receipt
requested, to the following addresses (or to such other address or addresses
shall be specified in any notice given):



                                        6

<PAGE>   7



               In the case of Skechers-Delaware:
                      Skechers U.S.A., Inc.
                      228 Manhattan Beach Boulevard
                      Manhattan Beach, California  90266
                      (310) 318-3100

               In the case of Skechers-California:
                      Skechers U.S.A., Inc.
                      228 Manhattan Beach Boulevard
                      Manhattan Beach, California  90266
                      (310) 318-3100

        10.03 Non-Assignability. This Agreement shall not be assignable by any
of the parties hereto.

        10.04 Entire Agreement. This Agreement contains the parties' entire
understanding and agreement with respect to its subject matter, and any and all
conflicting or inconsistent discussions, agreements, promises, representations
and statements, if any, between the parties or their representatives that are
not incorporated in this Agreement shall be null and void and are merged into
this Agreement.

        10.05 Governing Law. This Agreement shall be governed by and construed
in accordance with the laws of the State of Delaware, without giving effect to
conflicts of law principles.

        10.06 Headings. The various section headings are inserted for purposes
of reference only and shall not affect the meaning or interpretation of this
Agreement or any provision hereof.

        10.07 Gender; Number. All references to gender or number in this
Agreement shall be deemed interchangeably to have a masculine, feminine, neuter,
singular or plural meaning, as the sense of the context requires.

        10.08 Severability. The provisions of this Agreement shall be severable,
and any invalidity, unenforceability or illegality of any provision or
provisions of this Agreement shall not affect any other provision or provisions
of this Agreement, and each term and provision of this Agreement shall be
construed to be valid and enforceable to the full extent permitted by law.

                                      *****

                                        7

<PAGE>   8


        IN WITNESS WHEREOF, the undersigned have caused this Agreement to be
executed by an officer duly authorized to do so, all as of the day and year
first above written.

SKECHERS U.S.A., INC., a California Corporation

By:        /s/  Robert Greenberg          
        ---------------------------------
        Name:   Robert Greenberg
        Title:  Chief Executive Officer

By:        /s/  David Weinberg             
        --------------------------------- 
        Name:   David Weinberg
        Title:  Chief Financial Officer


SKECHERS U.S.A., INC., a Delaware Corporation

By:        /s/  Robert Greenberg          
        ---------------------------------    
        Name:   Robert Greenberg
        Title:  Chief Executive Officer





                                        8



<PAGE>   1

                                                                    EXHIBIT 3.1

                               STATE OF DELAWARE

                        OFFICE OF THE SECRETARY OF STATE                  PAGE 1


     I, EDWARD J. FREEL, SECRETARY OF STATE OF THE STATE OF DELAWARE, DO HEREBY
CERTIFY THE ATTACHED IS A TRUE AND CORRECT COPY OF THE RESTATED CERTIFICATE OF
"SKECHERS U.S.A., INC.", FILED IN THIS OFFICE ON THE THIRTIETH DAY OF APRIL,
A.D. 1999, AT 9 O'CLOCK A.M.

     A FILED COPY OF THIS CERTIFICATE HAS BEEN FORWARDED TO THE NEW CASTLE
COUNTY RECORDER OF DEEDS.



        [SEAL "Office of the
         Secretary of State
     of the State of Delaware"]        /s/ EDWARD J. FREEL
                                       -----------------------------------
                                       Edward J. Freel, Secretary of State

2902395 8100                           AUTHENTICATION:   9721504

991173725                                        DATE:   05-03-99

<PAGE>   2
                              AMENDED AND RESTATED

                          CERTIFICATE OF INCORPORATION

                                       OF

                              SKECHERS U.S.A., INC.


SKECHERS U.S.A, INC., a corporation organized and existing under the laws of the
State of Delaware, hereby certifies as follows:

1. The name of the corporation is SKECHERS U.S.A., INC. The corporation was
originally incorporated under the same name and the original Certificate of
Incorporation of the corporation was filed with the Secretary of State of the
State of Delaware on May 28, 1998, as amended July 18, 1998.

2. Pursuant to Sections 242 and 245 of the General Corporation Law of the State
of Delaware, this Restated Certificate of Incorporation restates and integrates
and further amends the provisions of the Certificate of Incorporation of this
corporation.

3. The text of the Restated Certificate of Incorporation as heretofore amended
or supplemented is hereby restated and further amended to read in its entirety
as follows:

                                    ARTICLE I

        The name of this corporation is SKECHERS U.S.A., INC. (hereinafter
called the "Corporation").

                                   ARTICLE II

        The address of the registered office of the Corporation in the State of
Delaware is at 1013 Centre Road, Wilmington, Delaware, 19805, County of New
Castle, and the name of its registered agent at that address is Corporation
Services Company.

                                   ARTICLE III

        The purpose of the Corporation is to engage in any lawful act or
activity for which corporations may be organized under the General Corporation
Law of Delaware.


                                        1


<PAGE>   3
                                   ARTICLE IV

        Section 1. Number of Authorized Shares. The total number of shares of
stock which the Corporation shall have the authority to issue shall be One
Hundred Seventy Million (170,000,000) shares. The Corporation shall be
authorized to issue two classes of shares of stock, designated, "Common Stock"
and "Preferred Stock." The Corporation shall be authorized to issue One Hundred
Sixty Million (160,000,000) shares of Common Stock, consisting of 100 Million
(100,000,000) shares of Class A Common Stock, $.001 par value per share (the
"Class A Common Stock"), and Sixty Million (60,000,000) shares of Class B Common
Stock, $.001 par value per share (the "Class B Common Stock"), and Ten Million
(10,000,000) shares of Preferred Stock, $.001 par value per share.

        Section 2. Preferred Stock. The Board of Directors of the Corporation
may by resolution authorize the issuance of shares of Preferred Stock from time
to time in one or more series. The Corporation may reissue shares of Preferred
Stock that are redeemed, purchased, or otherwise acquired by the Corporation
unless otherwise provided by law. The Board of Directors is hereby authorized to
fix or alter the designations, powers and preferences, and relative,
participating, optional or other rights, if any, and qualifications, limitations
or restrictions thereof, including, without limitation, dividend rights (and
whether dividends are cumulative), conversion rights, if any, voting rights
(including the number of votes, if any, per share, as well as the number of
members, if any, of the Board of Directors or the percentage of members, if any,
of the Board of Directors each class or series of Preferred Stock may be
entitled to elect), rights and terms of redemption (including sinking fund
provisions, if any), redemption price and liquidation preferences of any wholly
unissued series of Preferred Stock, and the number of shares constituting any
such series and the designation thereof, and to increase or decrease the number
of shares of any such series subsequent to the issuance of shares of such
series, but not below the number of shares of such series then outstanding.

        Section 3. Common Stock.

               A. Voting Rights.

        Subject to applicable law and the rights of any outstanding series of
Preferred Stock to vote as a separate class or series, the shares of Class A
Common Stock and Class B Common Stock shall vote together as a single class and
shall have the following voting rights: (i) each share of Class A Common Stock
shall entitle the holder thereof to one (1) vote upon all matters upon which
stockholders shall have the right to vote; and (ii) each share of Class B Common
Stock shall entitle the holder thereof to ten (10) votes upon all matters upon
which stockholders shall have the right to vote, subject to Section 3.E.8. of
this Article IV. The authorized number of shares of Class A Common Stock may be
increased or decreased (but not below the number of shares thereof then
outstanding or reserved for issuance upon conversion of the Class B Common Stock
or any other class or series of outstanding stock) by the affirmative vote of
the


                                        2


<PAGE>   4
holders of Common Stock entitled to cast a majority of the total votes entitled
to be cast by the holders of the Common Stock, voting as a single class, without
a separate class vote of the holders of the Class A Common Stock.

        The Corporation may, as a condition to counting the votes cast by any
holder of shares of Class B Common Stock, require proof as set forth in Section
3.E.8 of this Article IV that the shares of Class B Common Stock held by such
holder have not been converted into shares of Class A Common Stock.

               B. Dividends and Distributions.

        Subject to the preferential and other dividend rights of any outstanding
series of Preferred Stock, holders of Class A Common Stock and Class B Common
Stock shall be entitled to such dividends and other distributions in cash, stock
or property of the Corporation as may be declared thereon by the Board of
Directors from time to time out of assets or funds of the Corporation legally
available therefor. No dividend or other distribution may be declared or paid on
any share of Class A Common Stock unless a like dividend or other distribution
is simultaneously declared or paid, as the case may be, on each share of Class B
Common Stock, nor shall any dividend or other distribution be declared or paid
on any share of Class B Common Stock unless a like dividend or other
distribution is simultaneously declared or paid, as the case may be, on each
share of Class A Common Stock, in each case without preference or priority of
any kind; provided, however, that all dividends and distributions on the Class A
Common Stock and Class B Common Stock payable in shares of Common Stock of the
Corporation shall be made in shares of Class A Common Stock and Class B Common
Stock, respectively. In no event will shares of either class of Common Stock be
split, divided or combined unless the outstanding shares of the other class of
Common Stock shall be proportionately split, divided or combined.

        In the event of a transaction as a result of which the shares of Class A
Common Stock are converted into or exchanged for one or more other securities,
cash or other property (a "Class A Conversion Event"), then from and after such
Class A Conversion Event, a holder of Class B Common Stock shall be entitled to
receive, upon the conversion of such Class B Common Stock pursuant to Section
3.E. of this Article IV, the amount of such securities, cash and other property
that such holder would have received if the conversion of such Class B Common
Stock had occurred immediately prior to the record date (or if there is no
record date, the effective date) of the Class A Conversion Event and if the
securities, cash or other property that the Class A Common Stock may be
converted into or exchanged for in a Class A Conversion Event is dependant upon
the holder of the Class A Common Stock making an election, the holder of the
Class A Common Stock had failed to make an election. This paragraph shall be
applicable in the same manner to all successive conversions or exchanges of
securities issued pursuant to any Class A Conversion Event. No adjustments in
respect of dividends shall be made upon the conversion of any share of Class B
Common Stock; provided, however, that if a share shall be converted after the
record date for the payment of a dividend or other distribution on shares of
Class B Common


                                        3


<PAGE>   5
Stock but before such payment, then the record holder of such share at the close
of business on such record date shall be entitled to receive the dividend or
other distribution payable on such share of Class B Common Stock on the payment
date notwithstanding the conversion thereof.

               C. Options, Rights or Warrants.

        Subject to Section 3.B. of this Article IV, the Corporation shall not
and shall not be entitled to issue additional shares of Class B Common Stock, or
issue options, rights or warrants to subscribe for or purchase additional shares
of Class B Common Stock, except that the Corporation may make a pro rata offer
to all holders of Common Stock of rights to subscribe for additional shares of
the class of Common Stock held by them. The Corporation may make offerings of
options, rights or warrants to subscribe for or purchase shares of any class or
classes of capital stock (other than Class B Common Stock) to all holders of
Class A Common Stock or Class B Common Stock if an identical offering is made
simultaneously to all the holders of the other class of Common Stock. All
offerings of options, rights or warrants shall offer the respective holders of
Class A Common Stock and Class B Common Stock the right to subscribe or purchase
at the same consideration per share.

               D. Merger or Consolidation.

        In the event of a merger or consolidation of the Corporation with or
into another entity (whether or not the Corporation is the surviving entity),
the holders of each share of Class A Common Stock and Class B Common Stock shall
be entitled to receive the same per share consideration as the per share
consideration, if any, received by the holders of each share of the other class
of Common Stock; provided that, if such consideration shall consist in any part
of voting securities (or of options, rights or warrants to purchase, or of
securities convertible into or exchangeable for, voting securities), then the
Corporation may provide in the applicable merger or such other agreement for the
holders of shares of Class B Common Stock to receive, on a per share basis,
voting securities with ten (10) times the number of votes per share as those
voting securities to be received by the holders of shares of Class A Common
Stock (or options, rights or warrants to purchase, or securities convertible
into or exchangeable for, voting securities with ten (10) times the number of
votes per share as those voting securities issuable upon exercise of the
options, rights or warrants to be received by the holders of the shares of Class
A Common Stock, or into which the convertible or exchangeable securities to be
received by the holders of the shares of Class A Common Stock may be converted
or exchanged).

               E. Conversion of Class B Common Stock.

                      1. Voluntary Conversion.

        Each share of Class B Common Stock shall be convertible, at the option
of its record holder, into one validly issued, fully paid and non-assessable
share of Class A Common Stock


                                        4


<PAGE>   6
at any time.

                      2. Voluntary Conversion Procedure.

        At the time of a voluntary conversion, the record holder of shares of
Class B Common Stock shall deliver to the principal office of the Corporation or
any transfer agent for shares of the Class A Common Stock (i) the certificate or
certificates representing the shares of Class B Common Stock to be converted,
duly endorsed in blank or accompanied by proper instruments of transfer, and
(ii) written notice to the Corporation stating that the record holder elects to
convert such share or shares and stating the name or names and denominations in
which the certificate or certificates representing the shares of Class A Common
Stock issuable upon the conversion are to be issued and including instructions
for the delivery thereof. Conversion shall be deemed to have been effected at
the time when delivery is made to the principal office of the Corporation or the
office of any transfer agent for shares of Class A Common Stock of such written
notice and the certificate or certificates representing the shares of Class B
Common Stock to be converted, and as of such time, each Person (as hereinafter
defined) named in such written notice as the Person to whom a certificate
representing shares of Class A Common Stock is to be issued shall be deemed to
be the holder of record of the number of shares of Class A Common Stock to be
evidenced by that certificate. Upon such delivery, the Corporation or its
transfer agent shall promptly issue and deliver a certificate or certificates
representing the number of shares of Class A Common Stock to which such record
holder is entitled by reason of such conversion, and shall cause such shares of
Class A Common Stock to be registered in the name of the record holder.

                      3. Automatic Conversion.

        (a) Subject to Section 3.E.3.(b) of this Article IV, in the event of any
Transfer (as hereinafter defined) of any share of Class B Common Stock to any
Person other than a Permitted Transferee (as hereinafter defined), such share of
Class B Common Stock shall automatically, without any further action, convert
into one share of Class A Common Stock.

        (b) Notwithstanding anything to the contrary set forth in this Article
IV, Section 3, a holder of shares of Class B Common Stock may pledge such
holder's shares of Class B Common Stock to a financial institution pursuant to a
bona fide pledge of such shares of Class B Common Stock as collateral security
for any indebtedness or other obligation of any Person (the "Pledged Stock") due
to the pledgee or its nominee; provided, however, that (i) such shares shall not
be voted by or registered in the name of the pledgee and shall remain subject to
the provisions of this Article IV, Section 3.E. and (ii) upon any foreclosure,
realization or other similar action by the pledgee, such Pledged Stock shall
automatically convert into shares of Class A Common Stock on a share for share
basis unless all right, title and interest in such Pledged Stock shall be
Transferred concurrently by the pledgee or its nominee or the purchaser in such
foreclosure to a Permitted Transferee.


                                        5


<PAGE>   7
        (c) The foregoing automatic conversion events described in this Article
IV, Section 3.E.3 shall be referred to hereinafter as an "Event of Automatic
Conversion." The determination of whether an Event of Automatic Conversion shall
have occurred will be made by the Board of Directors or a duly authorized
committee thereof in accordance with Article IV, Section 3.E.8 below.

                      4. Automatic Conversion Procedure.

        Any conversion pursuant to an Event of Automatic Conversion shall be
deemed to have been effected at the time the Event of Automatic Conversion
occurred (the "Conversion Time"). At the Conversion Time, the certificate or
certificates that represented immediately prior thereto the shares of Class B
Common Stock which were so converted (the "Converted Class B Common Stock")
shall, automatically and without further action, represent the same number of
shares of Class A Common Stock. Holders of Converted Class B Common Stock shall
deliver their certificates, duly endorsed in blank or accompanied by proper
instruments of transfer, to the principal office of the Corporation or the
office of any transfer agent for shares of the Class A Common Stock, together
with a written notice setting out the name or names (with addresses) and
denominations in which the certificate or certificates representing such shares
of Class A Common Stock are to be issued and including instructions for delivery
thereof. Upon such delivery, the Corporation or its transfer agent shall
promptly issue and deliver at such stated address to such holder of shares of
Class A Common Stock a certificate or certificates representing the number of
shares of Class A Common Stock to which such holder is entitled by reason of
such conversion, and shall cause such shares of Class A Common Stock to be
registered in the name of such holder. The Person entitled to receive the shares
of Class A Common Stock issuable upon such conversion shall be treated for all
purposes as the record holder of such shares of Class A Common Stock at and as
of the Conversion Time, and the rights of such Person as a holder of shares of
Class B Common Stock that have been converted shall cease and terminate at and
as of the Conversion Time, in each case without regard to any failure by such
holder to deliver the certificates or the notice required by this Section.

                      5. Unconverted Shares.

        In the event of the conversion of less than all the shares of Class B
Common Stock evidenced by a certificate surrendered to the Corporation in
accordance with the procedures of this Section 3.E., the Corporation shall
execute and deliver to, or upon the written order of, the holder of such
unconverted shares, without charge to such holder, a new certificate evidencing
the number of shares of Class B Common Stock not converted.

                      6. Retired Shares.

        Shares of Class B Common Stock that are converted into shares of Class A
Common Stock as provided herein shall be retired and canceled and the
Corporation shall take all such actions as


                                        6


<PAGE>   8
are necessary to cause such shares to have the status of authorized but unissued
shares of Class B Common Stock.

                      7. Reservation.

        The Corporation shall at all times reserve and keep available, out of
its authorized and unissued shares of Class A Common Stock, for the purposes of
effecting conversions, such number of duly authorized shares of Class A Common
Stock as shall from time to time be sufficient to effect the conversion of all
outstanding shares of Class B Common Stock. All the shares of Class A Common
Stock so issuable shall, when so issued, be duly and validly issued, fully paid
and non-assessable, and free from liens and charges with respect to such
issuance.

                      8. Determination of Voting Rights and Event of Automatic
                         Conversion.

        The Board of Directors of the Corporation or a duly authorized committee
thereof shall have the power to determine, in good faith after reasonable
inquiry, whether an Event of Automatic Conversion has occurred with respect to
any share of Class B Common Stock. A determination by the Board of Directors of
the Corporation or such committee that an Event of Automatic Conversion has
occurred shall be conclusive. As a condition to counting the votes cast by any
holder of shares of Class B Common Stock at any annual or special meeting of
stockholders, or in connection with any written consent of stockholders, or as a
condition to registration of transfer of shares of Class B Common Stock, or for
any other purpose, the Board of Directors or a duly authorized committee
thereof, in its discretion, may require the holder of such shares to furnish
such affidavits or other proof as the Board of Directors or such committee deems
necessary or advisable to determine whether an Event of Automatic Conversion
shall have occurred. If the Board of Directors or such committee shall determine
that a holder has substantially failed to comply promptly with any request by
the Board of Directors or such committee for such proof, the shares held by such
holder shall be entitled to one (1) vote per share until such time as the Board
of Directors or such committee shall determine that such holder has complied
with such request. The Board of Directors or a duly authorized committee thereof
may exercise the authority granted by this Article IV, Section 3.E.8 through
duly authorized officers or agents of the Corporation.

                      9. Definitions.

               For purposes of this Article IV, Section E:

        (a) Affiliate. The term "Affiliate" shall mean, as to any Person, (i)
        any other person that, directly or indirectly , is in control of,
        controlled by or is under common control with such Person, (ii) any
        corporation or organization (other than the Corporation or a majority
        owned subsidiary of the Corporation) of which such Person is an officer
        or partner or is,


                                        7


<PAGE>   9
        directly or indirectly, the beneficial owner of 10% or more of any class
        of voting securities, or in which such Person has a substantial
        beneficial interest, (iii) any trust or other estate in which such
        Person has a substantial beneficial interest or as to which such Person
        serves as a trustee or in a similar fiduciary capacity, (iv) any
        relative or spouse of such Person who has the same home as such Person,
        or (v) an officer of the Corporation or any of its subsidiaries.

        (b) Beneficial Owner. A Person shall be deemed the "Beneficial Owner"
        of, and to "Beneficially Own" and to have "Beneficial Ownership" of, any
        share (i) which such Person has the power to vote or dispose, or to
        direct the voting or disposition of, directly or indirectly, through any
        agreement, arrangement or understanding (written or oral), or (ii) which
        such Person has the right to acquire (whether such right is exercisable
        immediately or only after the passage of time) pursuant to any
        agreement, arrangement or understanding (written or oral), or upon the
        exercise of conversion rights, exchange rights, warrants or options, or
        otherwise.

        (c) Nominee. The term "Nominee" shall mean a Person that is acting as a
        bona fide nominee for the registration of record ownership of securities
        Beneficially Owned by another Person.

        (d) Permitted Transferee. The term "Permitted Transferee" shall mean (i)
        all holders of the Series B Common Stock outstanding immediately prior
        to the Corporation's initial public offering of any class of its capital
        stock, (ii) any Person that is an Affiliate, spouse or descendant of any
        such holder, their estates or trusts for their benefit.

        (e) Person. The term "Person" means any natural person, corporation,
        association, partnership, limited liability company, organization,
        business, government or political subdivision thereof or governmental
        agency.

        (f) Transfer. The term "Transfer" shall mean any sale, transfer
        (including a transfer made in whole or in part without consideration as
        a gift), exchange, assignment, pledge, encumbrance, alienation or any
        other disposition or hypothecation of record ownership or of Beneficial
        Ownership of any share, whether by operation of law or otherwise;
        provided, however, that (i) a pledge of any share made in accordance
        with the provisions of Article IV, Section 3.E.3.(b). and (ii) a grant
        of a revocable proxy, written consent or other authorization with
        respect to any share to a Person designated by the Board of Directors or
        management of the Corporation who is soliciting proxies on behalf of the
        Corporation shall not be considered a "Transfer"; and provided, further,
        that in the case of any transferee of record ownership that is a
        Nominee, such Transfer of record ownership shall be deemed to be made to
        the Person or Persons for whom such Nominee is acting.


                                        8


<PAGE>   10
                      10. Stock Legend.

        The Corporation shall include a legend on the certificates representing
shares of Class B Common Stock stating the such shares are subject to automatic
conversion in certain circumstances as set forth in this Article IV, Section
3.E.

                      11. Taxes.

        The issuance of a certificate representing shares of Class A Common
Stock issued upon conversion of shares of Class B Common Stock shall be made
without charge to the holder of such shares for any stamp or other similar tax
in respect of such issuance. However, if any such certificate is to be issued in
a name other than that of the record holder of the shares of Class B Common
Stock converted, the Person or Persons requesting the issuance thereof shall pay
to the Corporation the amount of any tax which may be payable in respect of any
Transfer involved in such issuance or shall establish to the satisfaction of the
Corporation that such tax has been paid or is not required to be paid.

        F. Liquidation.

In the event of any voluntary or involuntary liquidation, dissolution or winding
up of the Corporation, after distribution in full of the preferential and/or
other amounts to be distributed to the holders of shares of any outstanding
series of Preferred Stock, the holders of shares of Class A Common Stock and
Class B Common Stock shall be entitled to receive all of the remaining assets of
the Corporation available for distribution to its stockholders, ratably in
proportion to the number of shares of Common Stock held by them. In any such
distribution shares of Class A Common Stock and Class B Common Stock shall be
treated equally on a per share basis.

                                    ARTICLE V

        Meetings of stockholders may be held within or without the State of
Delaware, as the Bylaws may provide. The books of the Corporation may be kept
(subject to any provision contained in Delaware General Corporation Law) outside
the State of Delaware at such place or places as may be designated from time to
time by the Board of Directors or in the Bylaws of the Corporation.

                                   ARTICLE VI

        The number of directors of the Corporation shall be fixed from time to
time by or in the manner provided in the Bylaws of the Corporation or amendment
thereof duly adopted by the Board of Directors or by the stockholders of the
Corporation. Elections of directors need not be by written ballot unless the
Bylaws of the Corporation shall so provide.


                                        9


<PAGE>   11
                                   ARTICLE VII

        No action, which has not been previously approved by the Board of
Directors, shall be taken by the stockholders except at an annual meeting or a
special meeting of the stockholders.

                                  ARTICLE VIII

        To the fullest extent permitted by the Delaware General Corporation Law,
as the same exists or may hereafter be amended (provided that the effect of any
such amendment shall be prospective only) the "Delaware Law"), a director of the
Corporation shall not be liable to the Corporation or its stockholders for
monetary damages for breach of his or her fiduciary duty as a director. The
Corporation shall indemnify, in the manner and to the fullest extent permitted
by the Delaware Law (but in the case of any such amendment, only to the extent
that such amendment permits the Corporation to provide broader indemnification
rights than permitted prior thereto), any person (or the estate of any person)
who is or was a party to, or is threatened to be made a party to, any
threatened, pending or completed action, suit or proceeding, whether or not by
or in the right of the Corporation, and whether civil, criminal, administrative,
investigative or otherwise, by reason of the fact that such person is or was a
director or officer of the Corporation, or is or was serving at the request of
the Corporation as a director or officer of another corporation, partnership,
joint venture, trust or other enterprise. The Corporation to the fullest extent
permitted by the Delaware Law, may purchase and maintain insurance on behalf of
any such person against any liability which may be asserted against such person.
The Corporation may create a trust fund, grant a security interest or use other
means (including without limitation a letter of credit) to ensure the payment of
such sums as may become necessary or desirable to effect the indemnification as
provided herein. To the fullest extent permitted by the Delaware Law, the
indemnification provided herein shall include expenses as incurred (including
attorneys' fees), judgments, finds and amounts paid in settlement and any such
expenses shall be paid by the Corporation in advance of the final disposition of
such action, suit or proceeding upon receipt of an undertaking by or on behalf
of the person seeking indemnification to repay such amounts if it is ultimately
determined that he or she is not entitled to be indemnified. Notwithstanding the
foregoing or any other provision of this Article, no advance shall be made by
the Corporation if a determination is reasonably and promptly made by the Board
by a majority vote of a quorum of disinterested Directors, or (if such a quorum
is not obtainable or, even if obtainable, a quorum of disinterested Directors so
directs) by independent legal counsel to the Corporation, that, based upon the
facts known to the Board or such counsel at the time such determination is made,
(a) the party seeking an advance acted in bad faith or deliberately breached his
or her duty to the Corporation or its stockholders, and (b) as a result of such
actions by the party seeking an advance, it is more likely than not that it will
ultimately be determined that such party is not entitled to indemnification
pursuant to the provisions of this Article VIII. The indemnification provided
herein shall not be deemed to limit the right of the Corporation to indemnify
any other person for any such expenses to the fullest extent permitted by the
Delaware Law, nor shall it be deemed exclusive of any other rights to which any
person seeking indemnification from the


                                       10


<PAGE>   12
Corporation may be entitled under any agreement, the Corporation's Bylaws, vote
of stockholders or disinterested directors, or otherwise, both as to action in
such person's official capacity and as to action in another capacity while
holding such office. The Corporation may, but only to the extent that the Board
of Directors may (but shall not be obligated to) authorize from time to time,
grant rights to indemnification and to the advancement of expenses to any
employee or agent of the Corporation to the fullest extent of the provisions of
this Article VIII as it applies to the indemnification and advancement of
expenses of directors and officers of the Corporation.

                                   ARTICLE IX

        The Board of Directors is expressly authorized to amend, alter or repeal
the Bylaws of the Corporation.


        IN WITNESS WHEREOF, SKECHERS, U.S.A., INC. has caused this Restated
Certificate of Incorporation to be signed by Philip Paccione, Secretary, its
authorized officer, this 29th day of April, 1999.

                                  SKECHERS U.S.A., INC.

                                  By: /s/ PHILIP PACCIONE
                                     -------------------------------
                                     Philip Paccione
                                  Title:   Secretary


                                       11



<PAGE>   1
                                                                     Exhibit 4.1

   TEMPORARY CERTIFICATE -- EXCHANGEABLE FOR DEFINITIVE ENGRAVED CERTIFICATE
                            WHEN READY FOR DELIVERY

- ------------------                                     ------------------
      NUMBER                                                 SHARES
SI 
- ------------------                                     ------------------

                             SKECHERS U.S.A., INC.


INCORPORATED UNDER THE LAWS
 OF THE STATE OF DELAWARE

                                                        CUSIP 830566 10 5

THIS CERTIFIES THAT                                         

                                                   SEE REVERSE SIDE FOR CERTAIN
                                                      DEFINITIONS AND LEGENDS   





IS THE RECORD HOLDER OF


   FULLY PAID AND NONASSESSABLE SHARES OF THE CLASS A COMMON STOCK, 
                         PAR VALUE $0.01 PER SHARE, OF

                             SKECHERS U.S.A., INC.

transferable on the books of the Corporation by the holder hereof in person or
by duly authorized attorney on surrender of this certificate properly endorsed.
This certificate is not valid until countersigned and registered by the
Transfer Agent and Registrar.

WITNESS the facsimile seal of the Corporation and the facsimile signatures of
its duly authorized officers.

Dated:


/s/ PHILIP G. PACCIONE                                     /s/ ILLEGIBLE
- ----------------------            [SEAL]                   ---------------------
      SECRETARY                                                  PRESIDENT


          COUNTERSIGNED AND REGISTERED:
                    AMERICAN STOCK TRANSFER & TRUST COMPANY
                                  TRANSFER AGENT AND REGISTRAR
 

                                          AUTHORIZED SIGNATURE


<PAGE>   2

     The Corporation will furnish without charge to each stockholder who so 
requests the powers, designations, preferences and relative, participating,
optional, or other special rights of each class of stock or series thereof and
the qualifications, limitations or restrictions of such preferences and/or
rights. Such request shall be made to the Corporation's Secretary at the
principal office of the Corporation.

     KEEP THIS CERTIFICATE IN A SAFE PLACE. IF IT IS LOST, STOLEN, OR DESTROYED
THE CORPORATION WILL REQUIRE A BOND OF INDEMNITY AS A CONDITION TO THE ISSUANCE
OF A REPLACEMENT CERTIFICATE.

     The following abbreviations, when used in the inscription on the face of
this certificate, shall be construed as though they were written out in full
according to applicable laws or regulations.

<TABLE>
<S>        <C>                                      <C>
TEN COM -- as tenants in common                     UNIF GIFT MIN ACT =                      Custodian
TEN ENT -- as tenants by the entireties                                 ---------------------           ---------------------
JT TEN  -- as joint tenants with right of                                       (Cust)                        (Minor)
           survivorship and not as tenants                              under Uniform Gifts to Minors
           in common                                                    Act:
                                                                             -------------------------------------------------
                                                                                                 (State)
                                                     UNIF TRF MIN ACT =                          Custodian (until age         )
                                                                        ------------------------                       -------
                                                                                (Cust)
                                                                                                        under Uniform Transfers
                                                                        --------------------------------
                                                                                   (Minor)
                                                                        to Minors Act
                                                                                      ----------------------------------------
                                                                                                       (State)
</TABLE>

    Additional abbreviations may also be used though not in the above list.

FOR VALUE RECEIVED,                       hereby sell, assign and transfer unto
                   -----------------------

- -------------------------------------------------------------------------------

PLEASE INSERT SOCIAL SECURITY OR OTHER
    IDENTIFYING NUMBER OF ASSIGNEE

- ---------------------------------------

- -------------------------------------------------------------------------------
 (PLEASE PRINT OR TYPEWRITE NAME AND ADDRESS, INCLUDING ZIP CODE, OF ASSIGNEE)

- -------------------------------------------------------------------------------

- -------------------------------------------------------------------------------

- ------------------------------------------------------------------------ Shares
of the common stock represented by the within Certificate, and do hereby
irrevocably constitute and appoint

- ---------------------------------------------------------------------- Attorney
to transfer the said stock on the books of the within named Corporation with
full power of substitution in the premises.

Dated
     -----------------------------------------

                                     X
                                      -----------------------------------------

                                     X
                                      -----------------------------------------
                                     NOTICE: THE SIGNATURES TO THIS ASSIGNMENT
                                     MUST CORRESPOND WITH THE NAME(S) AS 
                                     WRITTEN UPON THE FACE OF THE CERTIFICATE 
                                     IN EVERY PARTICULAR, WITHOUT ALTERATION 
                                     OR ENLARGEMENT OR ANY CHANGE WHATEVER.

Signature(s) Guaranteed


By
   --------------------------------------------
   THE SIGNATURE(S) MUST BE GUARANTEED BY AN
   ELIGIBLE GUARANTOR INSTITUTION (BANKS,
   STOCKBROKERS, SAVINGS AND LOAN ASSOCIATIONS
   AND CREDIT UNIONS WITH MEMBERSHIP IN AN
   APPROVED SIGNATURE GUARANTEE MEDALLION
   PROGRAM) PURSUANT TO S.E.C. RULE 17Ad-15.

                                     

<PAGE>   1
                                                                     EXHIBIT 5.1


           [FRESHMAN, MARANTZ, ORLANSKI, COOPER & KLEING LETTERHEAD]


                                  May 11, 1999



Skechers U.S.A., Inc.
228 Manhattan Beach Blvd.
Manhattan Beach, California 90266

            Re:   Registration Statement on Form S-1
                  SEC File No. 333-60065

Dear Ladies and Gentlemen:

We have acted as counsel to Skechers U.S.A., Inc., a Delaware corporation (the
"Company"), in connection with the preparation and filing with the Securities
and Exchange Commission (the "SEC") of the Registration Statement on Form S-1,
File No. 333-60065, as such may be amended from time to time, (the "Registration
Statement"), of the Company, with exhibits as filed in connection therewith and
the form of prospectus contained therein, for registration under the Securities
Act of 1933, as amended (the "Securities Act"), of up to 12,322,250 shares of
the Company's Common Stock (the "Shares"), par value $0.001 per share (the
"Common Stock"), of which 8,925,000 shares of Common Stock are being offered by
the Company, 1,790,000 shares of Common Stock are being offered by certain
selling stockholders as described therein, and 1,607,250 shares of Common Stock
are being offered by the Greenberg Family Trust to cover over-allotments, if
any. The shares of Common Stock are being sold to BT Alex.Brown and Prudential
Securities (the "Underwriters"), pursuant to an underwriting agreement to be
entered into by and among the Company, the selling stockholders and the
Underwriters (the "Underwriter Agreement").

This opinion is delivered in accordance with the requirements of Item 601(b)(5)
of Regulation S-K under the Securities Act.

For the purpose of this opinion, we have examined such matters of law and
originals, or copies certified or otherwise identified to our satisfaction, of
such documents, corporate records and other instruments as we have deemed
necessary. In our examination, we have assumed the genuineness of all
signatures, the authenticity of all documents submitted to us as originals, the
conformity to original documents of all documents submitted to us as certified,
photostatic or conformed copies, and the authenticity of the originals of all
such latter documents. We have also assumed the due execution and delivery of
all documents where due execution and delivery are prerequisites to the
effectiveness thereof. We have relied upon certificates of


<PAGE>   2


Skechers U.S.A., Inc.
May 11, 1999
Page 2


public officials and certificates of officers of the Company for the accuracy of
material, factual matters contained therein which were not independently
established.

Based on the foregoing and on all other instruments, documents and matters
examined for the rendering of this opinion, it is our opinion that, subject to
the effectiveness of the Registration Statement with the SEC (such Registration
Statement as amended and finally declared effective, and the form of Prospectus
contained therein or subsequently filed pursuant to Rule 430A of Rule 424 under
the Securities Act, being hereinafter referred to as the "Registration
Statement" and the "Prospectus", respectively) upon the sale and issuance of the
Shares in the manner referred to in the Registration Statement and in accordance
with the terms of the Underwriting Agreement, and upon payment therefor, the
Shares will be legally issued, fully paid and non-assessable shares of the
Common Stock of the Company.

We express no opinion as to the applicability or effect of any laws, orders or
judgements or any state or jurisdiction other than the federal securities laws
and the substantive laws of the State of Delaware. Further, our opinion is based
solely upon existing laws, rules and regulations, and we undertake no obligation
to advise you of any changes that may be brought to our attention after the date
hereof.

We consent to the use of our name under the captioned "Legal Matters" in the
Prospectus, constituting part of the Registration Statement, and to the filing
of this opinion as an exhibit to the Registration Statement.

By giving you this opinion and consent, we do not admit that we are experts with
respect to any part of the Registration Statement or Prospectus within the
meaning of the term "expert" as used in Section 11 of the Securities Act, or the
rules and regulations promulgated thereunder by the SEC, nor do we admit that we
are in the category of persons whose consent is required under Section 7 of the
Securities Act.

                                                 Very truly yours,



                                                 /s/ FRESHMAN, MARANTZ, ORLANSKI
                                                        COOPER & KLEIN
                                                 -------------------------------
                                                     FRESHMAN, MARNATZ, ORLANSKI
                                                        COOPER & KLEIN


<PAGE>   1
                                                                    EXHIBIT 10.1

                              SKECHERS U.S.A., INC.

                              AMENDED AND RESTATED
                        1998 STOCK OPTION, DEFERRED STOCK
                                       AND
                              RESTRICTED STOCK PLAN



SECTION 1.     GENERAL PURPOSE OF PLAN; DEFINITIONS.

        (a) This plan is intended to implement and govern the 1998 Stock Option,
Deferred Stock and Restricted Stock Plan (the "Plan") of Skechers U.S.A., Inc.,
a California corporation (the "Company"). The Plan was adopted by the Board of
Directors as of January 15, 1998, subject to the approval of the Company's
shareholders. The purpose of the Plan is to enable the Company and its
Subsidiaries to obtain and retain competent personnel who will contribute to the
Company's success by their ability, ingenuity and industry, and to provide
incentives to such personnel and members that are linked directly to increases
in shareholder value, and will therefore, inure to the benefit of all
shareholders of the Company.

        (b) For purposes of the Plan, the following terms shall be defined as
set forth below:

               (1) "Administrator " means the Board, or if the Board does not
administer the Plan, the Committee in accordance with Section 2.

               (2) "Award" means any award of Deferred Stock, Restricted Stock,
or Stock Option.

               (3) "Board" means the Board of Directors of the Company.

               (4) "Code" means the Internal Revenue Code of 1986, as amended
from time to time, or any successor thereto.

               (5) "Committee" means the Compensation Committee of the Board, or
any other Committee the Board may subsequently appoint to administer the Plan.
If at any time the Board shall administer the Plan, then the functions of the
Board specified in the Plan shall be exercised by the Committee.

               (6) "Company" means Skechers U.S.A., Inc., a corporation
organized under the laws of the State of California (or any successor
corporation).



                                        1

<PAGE>   2



               (7) "Covered Security" means any security listed under Subsection
(b) of Section 18 of the Securities Act of 1933, as amended, or defined as such
pursuant to the Rules and Regulations of the SEC.

               (8) "Deferred Stock" means an award made pursuant to Section 7
below of the right to receive Stock at the end of a specified deferral period.

               (9) "Disability" means permanent and total disability as
determined under the Company's disability program or policy.

               (10) "Effective Date" shall mean the date provided pursuant to
Section 18.

               (11) "Eligible Employee" means an employee, officer, director,
consultant or advisor of the Company, any Subsidiary or Parent Corporation
eligible to participate in the Plan pursuant to Section 4;

               (12) "Exchange Act" means the Securities Exchange Act of 1934, as
amended.

               (13) "Fair Market Value" means, as of any given date, with
respect to any Awards granted hereunder, at the discretion of the Administrator
and subject to such limitations as the Administrator may impose, (A) the closing
sale price of the Stock on such date as reported in the Western Edition of the
Wall Street Journal Composite Tape, or (B) the average of the closing price of
the Stock on each day on which the Stock was traded over a period of up to
twenty trading days immediately prior to such date, or (C) if the Stock is not
publicly traded, the fair market value of the Stock as otherwise determined by
the Administrator in the good faith exercise of its discretion.

               (14) "Incentive Stock Option" means any Stock Option intended to
be designated as an "Incentive Stock Option" within the meaning of Section 422
of the Code.

               (15) "Non-Qualified Stock Option" means any Stock Option that is
not an Incentive Stock Option, including any Stock Option that provides (as of
the time such option is granted) that it will not be treated as an Incentive
Stock Option.

               (16) "Parent Corporation" means any corporation (other than the
Company) in an unbroken chain of corporations ending with the Company, if each
of the corporations other than the Company owns stock possessing 50% or more of
the total combined voting power of all classes of stock in one of the other
corporations in the chain.

               (17) "Participant" means any Eligible Employee selected by the
Administrator pursuant to the Administrator's authority in Section 2 below, to
receive grants of Stock Options or Awards or any combination of the foregoing.





                                        2

<PAGE>   3



               (18) "Restricted Period" means the period set by the
Administrator as it pertains to Deferred Stock or Restricted Stock Awards
pursuant to Section 7.

               (19) "Restricted Stock" means an award of shares of Stock granted
pursuant to Section 7 subject to restrictions that will lapse with the passage
of time or upon the attainment of performance objectives.

               (20) "Stock" means the Common Stock, no par value per share, of
the Company.

               (21) "SEC" means the Securities and Exchange Commission.

               (22) "Stock Option" means an option to purchase shares of Stock
granted pursuant to Section 5.

               (23) "Subsidiary" means any corporation (other than the Company)
in an unbroken chain of corporations beginning with the Company, if each of the
corporations (other than the last corporation) in the unbroken chain owns stock
possessing 50% or more of the total combined voting power of all classes of
stock in one of the other corporations in the chain.

SECTION 2.     ADMINISTRATION.

        (a) The Plan shall be administered by the Board or by a Committee
appointed by the Board, which shall serve at the pleasure of the Board;
provided, however, that if the Committee does not consist solely of
"Non-Employee Directors," as defined in Rule 16b-3 as promulgated by the SEC
under the Exchange Act, as such Rule may be amended from time to time, or any
successor definition adopted by the Commission, then the Plan shall be
administered, and each grant shall be approved, by the Board.

        (b) The Administrator shall have the power and authority to grant to
Eligible Employees, pursuant to the terms of the Plan: (A) Stock Options, (B)
Deferred Stock, (C) Restricted Stock, or (D) any combination of the foregoing.

        In particular, the Administrator shall have the authority;

               (1) to select those employees of the Company or any Subsidiary or
Parent Corporation who are Eligible Employees;

               (2) to determine whether and to what extent Stock Options,
Deferred Stock, Restricted Stock or a combination of the foregoing, are to be
granted to Eligible Employees of the Company or any Subsidiary hereunder;

               (3) to determine the number of shares of Stock to be covered by
each such Award;





                                        3

<PAGE>   4



               (4) to determine the terms and conditions, not inconsistent with
the terms of the Plan, of any such Award including, but not limited to, (x) the
restricted period applicable to Deferred Stock or Restricted Stock Awards, (y)
the date or dates on which restrictions applicable to such Deferred Stock or
Restricted Stock shall lapse during such period, and (z) when and in what
increments shares covered by Stock Options may be purchased; and

               (5) to determine the terms and conditions, not inconsistent with
the terms of the Plan, which shall govern all written instruments evidencing the
Stock Options, Deferred Stock, Restricted Stock or any combination of the
foregoing.

        (c) The Administrator shall have the authority, in its discretion, to
adopt, alter and repeal such administrative rules, guidelines and practices
governing the Plan as it shall from time to time deem advisable; to interpret
the terms and provisions of the Plan and any Award issued under the Plan (and
any agreements relating thereto); and to otherwise supervise the administration
of the Plan.

        (d) All decisions made by the Administrator pursuant to the provisions
of the Plan shall be final and binding on all persons, including the Company,
any Subsidiaries, Parent Corporation and the Participants.

SECTION 3.     STOCK SUBJECT TO PLAN.

        (a) The total number of shares of Stock reserved and available for
issuance under the Plan shall be three hundred seventy-five (375) shares. Such
shares shall consist of authorized but unissued shares. Except in the event that
the Stock is a Covered Security, at no time shall the total number of shares
issuable upon exercise of all outstanding options and the total number of shares
provided for under any stock bonus plan of the issuer exceed the applicable
percentage as calculated in accordance with the conditions and exclusions of
Section 260.140.45 of the California Corporate Securities Rules, or any
successor thereto, based on the shares of the issuer which are outstanding at
the time the calculation is made.

        (b) To the extent that (i) a Stock Option expires or is otherwise
terminated without being exercised or (ii) any shares of Stock subject to any
Deferred Stock or Restricted Stock Award granted hereunder are forfeited, such
shares shall again be available for issuance in connection with future Awards
under the Plan. If any shares of Stock have been pledged as collateral for
indebtedness incurred by a Participant in connection with the exercise of a
Stock Option and such shares are returned to the Company in satisfaction of such
indebtedness, such shares shall again be available for issuance in connection
with future Awards under the Plan.

        (c) In the event of any merger, reorganization, consolidation,
recapitalization, stock dividend, or other change in corporate structure
affecting the Stock, a substitution or adjustment may be made in (i) the
aggregate number of shares reserved for issuance under the Plan, and (ii) the
kind, number and option price of shares subject to outstanding Stock Options
granted under the Plan as may be determined by the Administrator, in its sole
discretion. Such other substitutions or


                                        4

<PAGE>   5



adjustments shall be made as may be determined by the Administrator, in its sole
discretion; provided, however, that with respect to Incentive Stock Options,
such adjustment shall be made in accordance with Section 424 of the Code.

SECTION 4.     ELIGIBILITY.

        Officers and other key employees, directors and consultants and advisors
of the Company, any Subsidiary or Parent Corporation who are responsible for or
contribute to the management, growth and/or profitability of the business of the
Company, shall be eligible to be granted Non-Qualified Stock Options and
Deferred Stock or Restricted Stock Awards hereunder. Officers and other key
employees of the Company, any Subsidiary or Parent Corporation shall also be
eligible to be granted Incentive Stock Options hereunder. The Participants under
the Plan shall be selected from time to time by the Administrator, in its sole
discretion, from among the Eligible Employees recommended by the senior
management of the Company, and the Administrator shall determine, in its sole
discretion, the number of shares covered by each Award.

SECTION 5.     STOCK OPTIONS FOR ELIGIBLE EMPLOYEES.

        (a) Stock Options may be granted to Eligible Employees alone or in
addition to other Awards granted under the Plan. Any Stock Option granted under
the Plan shall be in such form as the Administrator may from time to time
approve, and the provisions of Stock Option awards need not be the same with
respect to each optionee. Recipients of Stock Options shall enter into a stock
option agreement with the Company, in such form as the Administrator shall
determine, which agreement shall set forth, among other things, the exercise
price, the term, and provisions regarding exercisability of the option granted
thereunder.

        The Stock Options granted under the Plan to Eligible Employees may be of
two types: (x) Incentive Stock Options and (y) Non-Qualified Stock Options.

        (b) The Administrator shall have the authority under this Section 5 to
grant any optionee Incentive Stock Options, Non-Qualified Stock Options, or both
types of options; provided, however, that Incentive Stock Options may not be
granted to any individual who is not an employee of the Company, its
Subsidiaries or Parent Corporation. To the extent that any Stock Option does not
qualify as an Incentive Stock Option, it shall constitute a separate
Non-Qualified Stock Option. More than one option may be granted to the same
optionee and be outstanding concurrently hereunder.

        (c) Stock Options granted under the Plan shall be subject to the
following terms and conditions and shall contain such additional terms and
conditions, not inconsistent with the terms of the Plan, as the Administrator
shall deem desirable:

               (i) Option Price. The option price per share of Stock purchasable
under an Incentive Stock Option shall be determined by the Administrator in its
sole discretion at the time of grant but

                                        5

<PAGE>   6



shall be not less than 100% of the Fair Market Value of the Stock on such date,
and shall not, in any event, be less than the par value of the Stock. The option
price per share of Stock purchasable under a Non-Qualified Stock Option may not
be less than 85% of such Fair Market Value. If an employee owns or is deemed to
own (by reason of the attribution rules applicable under Section 424(d) of the
Code) more than 10% of the combined voting power of all classes of stock of the
Company or any Parent Corporation or Subsidiary and an Incentive Stock Option is
granted to such employee, the option price of such Incentive Stock Option (to
the extent required by the Code at the time of grant) shall be no less than 110%
of the Fair Market Value of the Stock on the date such Incentive Stock Option is
granted.

               (ii) Option Term. The term of each Stock Option shall be fixed by
the Administrator, but no Stock Option shall be exercisable more than ten years
after the date such Stock Option is granted; provided, however, that if an
employee owns or is deemed to own (by reason of the attribution rules of Section
424(d) of the Code) more than 10% of the combined voting power of all classes of
stock of the Company or any Parent Corporation or Subsidiary and an Incentive
Stock Option is granted to such employee, the term of such Incentive Stock
Option (to the extent required by the Code at the time of grant) shall be no
more than five years from the date of grant.

               (iii) Exercisability. Stock Options shall be exercisable at such
time or times and subject to such terms and conditions as shall be determined by
the Administrator at or after grant; provided, however, that, except as provided
herein or unless otherwise determined by the Administrator at or after grant,
Stock Options shall be exercisable one year following the date of grant of the
option, but in no case, less than six (6) months following the date of the grant
of the option. To the extent not exercised, installments shall accumulate and be
exercisable in whole or in part at any time after becoming exercisable but not
later than the date the Stock Option expires. The Administrator may provide, in
its discretion, that any Stock Option shall be exercisable only in installments,
and the Administrator may waive such installment exercise provisions at any time
in whole or in part based on such factors as the Administrator may determine in
its sole discretion.

               (iv) Method of Exercise. Subject to Section 5(c) above, Stock
Options may be exercised in whole or in part at any time during the option
period, by giving written notice of exercise to the Company specifying the
number of shares to be purchased, accompanied by payment in full of the purchase
price in cash or its equivalent, as determined by the Administrator. As
determined by the Administrator, in its sole discretion, payment in whole or in
part may also be made (A) in the form of unrestricted Stock (if held for at
least six months) already owned by the optionee (based on the Fair Market Value
of the Stock on the date the option is exercised), (B) by cancellation of any
indebtedness owed by the Company to the optionee, (C) by a full recourse
promissory note executed by the optionee, (D) in the event that a registration
statement on Form S-8 has been filed with the SEC registering the Stock
underlying the options, by arrangement with a broker which is acceptable to the
Administrator where payment of the option price is made pursuant to an
irrevocable direction to the broker to deliver all or part of the proceeds from
the sale of the shares underlying the option to the Company, or (E) by any
combination of the foregoing; provided, however, that in the case of an
Incentive Stock Option, the right to make payment in the form of already owned
shares may be authorized only at the time of grant. Any





                                        6

<PAGE>   7



payment in the form of Stock already owned by the optionee may be effected by
use of an attestation form approved by the Administrator. An optionee shall
generally have the rights to dividends and other rights of a shareholder with
respect to shares subject to the option only after the optionee has given
written notice of exercise, has paid in full for such shares, and, if requested,
has given the representation described in paragraph (a) of Section 11.

        (d) The Administrator may require the voluntary surrender of all or a
portion of any Stock Option granted under the Plan as a condition precedent to a
grant of a new Stock Option. Subject to the provisions of the Plan, such new
Stock Option shall be exercisable at the price, during such period and on such
other terms and conditions as are specified by the Administrator at the time the
new Stock Option is granted; provided, however, that should the Administrator so
require, the number of shares subject to such new Stock Option shall not be
greater than the number of shares subject to the surrendered Stock Option. Upon
their surrender, the Stock Options shall be canceled and the shares previously
subject to such canceled Stock Options shall again be available for grants of
Stock Options and other Awards hereunder.

        (e) Loans. The Company may make loans available to Stock Option holders
in connection with the exercise of outstanding options granted under the Plan,
as the Administrator, in its discretion, may determine. Such loans shall (i) be
evidenced by full recourse promissory notes entered into by the Stock Option
holders in favor of the Company, (ii) be subject to the terms and conditions set
forth in this Section 5(e) and such other terms and conditions, not inconsistent
with the Plan, as the Administrator shall determine, (iii) bear interest, if
any, at such rate as the Administrator shall determine and (iv) be subject to
Board approval. In no event may the principal amount of any such loan exceed the
sum of (x) the exercise price less the par value of the shares of Stock covered
by the option, or portion thereof, exercised by the holder and (y) any Federal,
state, and local income tax attributable to such exercise. The initial term of
the loan, the schedule of payments of principal and interest under the loan and
the conditions upon which the loan will become payable in the event of the
holder's termination of employment shall be determined by the Administrator;
provided, however, that the term of the loan, including extensions, shall not
exceed seven years. Unless the Administrator determines otherwise, when a loan
is made, shares of Common Stock having a Fair Market Value at least equal to the
principal amount of the loan shall be pledged by the holder to the Company as
security for payment of the unpaid balance of the loan, and such pledge shall be
evidenced by a pledge agreement, the terms of which shall be determined by the
Administrator, in its discretion; provided, however, that each loan shall comply
with all applicable laws, regulations and rules of the Board of Governors of the
Federal Reserve System and any other governmental agency having jurisdiction,
and provided further that in the case of a loan to an Eligible Employee who is
not an officer, director or employee of the Company, the loan shall be secured
by adequate collateral other than the shares of Stock acquired.

        (f) Limits on Transferability of Options. No Stock Option shall be
transferable by the optionee otherwise than by will or by the laws of descent
and distribution, and all Stock Options shall be exercisable, during the
optionee's lifetime, only by the optionee.




                                        7

<PAGE>   8



        (g) Termination by Death. If an optionee's employment with the Company,
any Subsidiary or Parent Corporation terminates by reason of death, the Stock
Option may thereafter be immediately exercised, to the extent then exercisable
(or on such accelerated basis as the Administrator shall determine at or after
grant), by the legal representative of the estate or by the legatee of the
optionee under the will of the optionee, for a period of twelve months (or such
shorter period as the Administrator shall specify at grant, but in no event less
than six months) from the date of such death.

        (h) Termination by Reason of Disability. If an optionee's employment
with the Company, any Subsidiary or Parent Corporation terminates by reason of
Disability, any Stock Option held by such optionee may thereafter be exercised,
to the extent it was exercisable at the time of such termination (or on such
accelerated basis as the Administrator shall determine at the time of grant),
for a period of twelve months (or such shorter period as the Administrator shall
specify at grant, but in no event less than six months) from the date of such
termination of employment. In the event of a termination of employment by reason
of Disability, if an Incentive Stock Option is exercised after the expiration of
the exercise periods that apply for purposes of Section 422 of the Code, such
Stock Option shall thereafter be treated as a Non-Qualified Stock Option.

        (i) Other Termination. Except as otherwise provided in this paragraph or
otherwise determined by the Administrator, if an optionee's employment with the
Company, any Subsidiary or Parent Corporation terminates for any reason other
than death or Disability, any accrued Stock Option may be exercised until the
earlier to occur of (i) three months from the date of such termination or (ii)
the expiration of the stated term of such Stock Option; provided, however, that
if the expiration of the stated term of such Stock Option is less than 30 days
from the date of termination, then such Stock Option shall expire 30 days from
the date of termination.

        (j) Annual Limit on Incentive Stock Options. To the extent that the
aggregate Fair Market Value (determined as of the date the Incentive Stock
Option is granted) of the shares of Stock with respect to which Incentive Stock
Options granted to an optionee under this Plan and all other option plans of the
Company, its Parent Corporation and any Subsidiary become exercisable for the
first time by the optionee during any calendar year exceeds $100,000, such Stock
Options shall be treated as Non-Qualified Stock Options.

SECTION 6.     Intentionally omitted.


                                        8

<PAGE>   9



SECTION 7.     DEFERRED STOCK AND RESTRICTED STOCK.

        (a) General. Deferred Stock and Restricted Stock awards may be issued to
Eligible Employees either alone or in addition to other Awards granted under the
Plan. The Administrator shall determine the Eligible Employees, and the time or
times at which, grants of Deferred Stock or Restricted Stock awards shall be
made; the number of shares to be awarded; the price, if any, to be paid by the
recipient of Deferred Stock or Restricted Stock awards; the Restricted Period
(as defined in paragraph 7(c) hereof) applicable to Deferred Stock or Restricted
Stock awards; the performance objectives applicable to Deferred Stock or
Restricted Stock awards; the date or dates on which restrictions applicable to
such Deferred Stock or Restricted Stock awards shall lapse during such
Restricted Period; and all other conditions of the Deferred Stock or Restricted
Stock awards. The Administrator may also condition the grant of Deferred Stock
or Restricted Stock awards upon the exercise of Stock Options, or upon such
other criteria as the Administrator may determine, in its sole discretion. The
provisions of Deferred Stock or Restricted Stock awards need not be the same
with respect to each recipient.

        (b) Awards and Certificates. The prospective recipient of a Deferred
Stock or Restricted Stock award shall not have any rights with respect to such
Award, unless and until such recipient has executed an agreement evidencing the
Award (a "Deferred Stock Award Agreement" or Restricted Stock Award Agreement"
as appropriate) and has delivered a fully executed copy thereof to the Company,
within a period of sixty days (or such other period as the Administrator may
specify) after the Award date.

        Except as provided below in this Section 7(b), (i) each Participant who
is awarded Restricted Stock shall be issued a stock certificate in respect of
such shares of Restricted Stock; and (ii) such certificate shall be registered
in the name of the Participant, and shall bear an appropriate legend referring
to the terms, conditions, and restrictions applicable to such Award,
substantially in the following form:

        "The transferability of this certificate and the shares of stock
        represented hereby are subject to the terms and conditions (including
        forfeiture) of the Skechers U.S.A., Inc., 1998 Stock Option, Deferred
        Stock and Restricted Stock Plan and a Restricted Stock Award Agreement
        entered into between the registered owner and Skechers U.S.A., Inc.
        Copies of such Plan and Agreement are on file in the offices of Skechers
        U.S.A., Inc."

        The Company shall require that the stock certificates evidencing such
shares be held in the custody of the Company until the restrictions thereon
shall have lapsed, and that, as a condition of any Restricted Stock award, the
Participant shall have delivered a stock power, endorsed in blank, relating to
the Stock covered by such Award.


                                        9

<PAGE>   10



        With respect to Deferred Stock awards, at the expiration of the
Restricted Period, stock certificates in respect of such shares of Deferred
Stock shall be delivered to the Participant, or his legal representative, in a
number equal to the shares of Stock covered by the Deferred Stock award.

        (c) Restriction and Conditions. The Deferred Stock or Restricted Stock
awards granted pursuant to this Section 7 shall be subject to the following
restrictions and conditions:

               (i) Subject to the provisions of the Plan and the Deferred Stock
or Restricted Stock Award Agreements, during such period as may be set by the
Administrator commencing on the grant date (the "Restricted Period"), the
Participant shall not be permitted to sell, transfer, pledge or assign shares of
Deferred Stock or Restricted Stock awarded under the Plan. Within these limits,
the Administrator may, in its sole discretion, provide for the lapse of such
restrictions in installments and may accelerate or waive such restrictions in
whole or in part based on such factors and such circumstances as the
Administrator may determine, in its sole discretion, including, but not limited
to, the attainment of certain performance related goals, the Participant's
termination, death or Disability or the occurrence of a "Change of Control" as
defined in Section 10 below.

               (ii) Except as provided in paragraph (c)(i) of this Section 7,
the Participant shall have, with respect to the shares of Restricted Stock, all
of the rights of a shareholder of the Company, including the right to vote the
shares, and the right to receive any dividends thereon during the Restricted
Period. With respect to Deferred Stock awards, the Participant shall generally
not have the rights of a shareholder of the Company, including the right to vote
the shares during the Restricted Period; provided, however, that dividends
declared during the Restricted Period with respect to the number of shares
covered by a Deferred Stock award shall be paid to the Participant. Certificates
for shares of unrestricted Stock shall be delivered to the Participant promptly
after, and only after, the Restricted Period shall expire without forfeiture in
respect of such shares of Deferred Stock or Restricted Stock, except as the
Administrator, in its sole discretion, shall otherwise determine.

               (iii) Subject to the provisions of the Deferred Stock or
Restricted Stock Award Agreement and this Section 7, upon termination of
employment for any reason during the Restricted Period, all shares subject to
any restriction as of the date of such termination shall be forfeited by the
Participant, and the Participant shall only receive the amount, if any, paid by
the Participant for such Deferred Stock or Restricted Stock, plus simple
interest on such amount at the rate of 8% per year.

SECTION 8.     AMENDMENT AND TERMINATION.

        (a) The Board may amend, alter or discontinue the Plan, but no
amendment, alteration, or discontinuation shall be made that would impair the
rights of the Participant under any Award theretofore granted without such
Participant's consent, or that without the approval of the shareholders (as
described below) would:




                                       10

<PAGE>   11



               (i)    except as provided in Section 3, increase the total number
                      of shares of Stock reserved for the purpose of the Plan;

               (ii)   change the employees or class of employees eligible to
                      participate in the Plan;

               (iii)  extend the maximum option period under Section 5 of the
                      Plan.

        (b) Notwithstanding the foregoing, shareholder approval under this
Section 8 shall only be required at such time and under such circumstances as
shareholder approval would be required under applicable laws, regulations and
exchange requirements.

        (c) The Administrator may amend the terms of any Award theretofore
granted, prospectively or retroactively, but, subject to Section 3, no such
amendment shall impair the rights of any holder without his or her consent.

SECTION 9.     UNFUNDED STATUS OF PLAN.

        The Plan is intended to constitute an "unfunded" plan for incentive
compensation. With respect to any payments not yet made to a Participant or
optionee by the Company, nothing contained herein shall give any such
Participant or optionee any rights that are greater than those of a general
creditor of the Company.

SECTION 10.    CHANGE OF CONTROL.

        The following acceleration and valuation provisions shall apply in the
event of a "Change of Control", as defined in paragraph (b) of this Section 10:

        (a) In the event of a "Change of Control," unless otherwise determined
by the Administrator or the Board in writing at or after grant (including under
any individual agreement), but prior to the occurrence of such Change of
Control;

               (i) any Stock Options awarded under the Plan not previously
exercisable and vested shall become fully exercisable and vested;

               (ii) the restrictions applicable to any Restricted Stock or
Deferred Stock awards under the Plan shall lapse, and such shares and Awards
shall be deemed fully vested;

               (iii) any indebtedness incurred pursuant to Section 5(e) above
shall be forgiven and the collateral pledged in connection with any such loan
shall be released; and

               (iv) the value of all outstanding Stock Options, Restricted Stock
and Deferred Stock awards shall, to the extent determined by the Administrator
at or after grant, be cashed out by


                                       11

<PAGE>   12



a payment of cash or other property, as the Administrator may determine, on the
basis of the "Change of Control Price" (as defined in paragraph (c) of this
Section 10) as of the date the Change of Control occurs or such other date as
the Administrator may determine prior to the Change of Control.

        (b) For purposes of paragraph (a) of this Section 10, a "Change of
Control" shall be deemed to have occurred if:

               (i) any "person," as such term is used in Sections 13(d) and
14(d) of the Exchange Act(other than the Company; any trustee or other fiduciary
holding securities under an employee benefit plan of the Company; or any company
owned, directly or indirectly, by the shareholders of the Company in
substantially the same proportions as their ownership of the Stock of the
Company) is or becomes after the Effective Date the "beneficial owner" (as
defined in Rule 13d-3 under the Exchange Act), directly or indirectly, of
securities of the Company (not including in the securities beneficially owned by
such person or any securities acquired directly from the Company or its
affiliates) representing 50% or more of the combined voting power of the
Company's then outstanding securities; or

               (ii) during any period of two consecutive years (not including
any period prior to the Effective Date), individuals who at the beginning of
such period constitute the Board, and any new director (other than a director
designated by a person who has entered into an agreement with the Company to
effect a transaction described in clause (i), (iii) or (iv) of this Section
10(b)) whose election by the Board or nomination for election by the Company's
shareholders was approved by a vote of at least two-thirds (2/3) of the
directors then still in office who either were directors at the beginning of the
period or whose election or nomination for election was previously so approved,
cease for any reason to constitute at least a majority thereof; or

               (iii) the shareholders of the Company approve a merger or
consolidation of the Company with any other corporation, other than (A) a merger
or consolidation which would result in the voting securities of the Company
outstanding immediately prior thereto continuing to represent (either by
remaining outstanding or by being converted into voting securities of the
surviving entity), in combination with the ownership of any trustee or other
fiduciary holding securities under an employee benefit plan of the Company, at
least 75% of the combined voting power of the voting securities of the Company
or such surviving entity outstanding immediately after such merger or
consolidation or (B) a merger or consolidation effected to implement a
recapitalization of the Company (or similar transaction) in which no person
acquires more than 50% of the combined voting power of the Company's then
outstanding securities; or

               (iv) the shareholders of the Company approve a plan of complete
liquidation of the Company or an agreement for the sale or disposition by the
Company of all or substantially all of the Company's assets.

                                       12

<PAGE>   13



        (c) For purposes of this Section 10, "Change of Control Price" means the
higher of (i) the highest price per share paid or offered in any transaction
related to a Change of Control of the Company or (ii) the highest price per
share paid in any transaction reported on the exchange or national market system
on which the Stock is listed, at any time during the preceding sixty day period
as determined by the Administrator, except that, in the case of Incentive Stock
Options, such price shall be based only on transactions reported for the date on
which the Administrator decides to cash out such options.

SECTION 11.    GENERAL PROVISIONS.

        (a) The Administrator may require each person purchasing shares pursuant
to a Stock Option to represent to and agree with the Company in writing that
such person is acquiring the shares without a view to distribution thereof. The
certificates for such shares may include any legend which the Administrator
deems appropriate to reflect any restrictions on transfer.

        All certificates for shares of Stock delivered under the Plan shall be
subject to such stock-transfer orders and other restrictions as the
Administrator may deem advisable under the rules, regulations, and other
requirements of the Commission, any stock exchange upon which the Stock is then
listed, and any applicable Federal or state securities law, and the
Administrator may cause a legend or legends to be placed on any such
certificates to make appropriate reference to such restrictions.

        (b) Nothing contained in the Plan shall prevent the Board from adopting
other or additional compensation arrangements, subject to shareholder approval
if such approval is required; and such arrangements may be either generally
applicable or applicable only in specific cases.

        (c) Each Participant shall, no later than the date as of which the value
of an Award first becomes includable in the gross income of the Participant for
Federal income tax purposes, pay to the Company, or make arrangements
satisfactory to the Administrator regarding payment of, any Federal, state, or
local taxes of any kind required by law to be withheld with respect to the
Award. The obligations of the Company under the Plan shall be conditional on the
making of such payments or arrangements, and the Company (and, where applicable,
its Subsidiaries) shall, to the extent permitted by law, have the right to
deduct any such taxes from any payment of any kind otherwise due to the
Participant.

        (d) No member of the Board or the Administrator, nor any officer or
employee of the Company acting on behalf of the Board or the Administrator,
shall be personally liable for any action, determination, or interpretation
taken or made in good faith with respect to the Plan, and all members of the
Board or the Administrator and each and any officer or employee of the Company
acting on their behalf shall, to the extent permitted by law, be fully
indemnified and protected by the Company in respect of any such action,
determination or interpretation.

                                       13

<PAGE>   14



        (e) This Plan is purely voluntary on the part of the Company, and while
the Company hopes to continue it indefinitely, the continuance of the Plan shall
not be deemed to constitute a contract between the Company and any employee, or
to be consideration for or a condition of the employment of any employee.
Nothing contained in the Plan shall be deemed to give any employee the right to
be retained in the employ of the Company, its Subsidiaries, or its Parent
Corporation to interfere with the right of the Company, or its Subsidiaries to
discharge or retire any employee thereof at any time. No employee shall have any
right to, or interest in, Stock Options, Restricted Stock, or Deferred Stock,
authorized hereunder prior to the grant of such a Stock Option or other award
described herein to such employee, and upon such grant he or she shall have only
such rights and interests as are expressly provided herein, subject, however, to
all applicable provisions of the Company's Articles of Incorporation, as the
same may be amended from time to time.

SECTION 12. SPECIFIC PERFORMANCE.

        The Stock Options granted under this Plan and the Shares issued pursuant
to the exercise of such Stock Options cannot be readily purchased or sold in the
open market, and, for that reason among others, the Company and its shareholders
will be irreparably damaged in the event that this Plan is not specifically
enforced. In the event of any controversy concerning the right or obligation to
purchase or sell any such Option or Optioned Stock, such right or obligation
shall be enforceable in a court of equity by a decree of a specific performance.
Such remedy shall, however, be cumulative and not exclusive, and shall be in
addition to any other remedy which the parties may have.

SECTION 13. INVALID PROVISION.

        In the event that any provision of this Plan is found to be invalid or
otherwise unenforceable under any applicable law, such invalidity or
unenforceability shall not be construed as rendering any other provisions
contained herein invalid or unenforceable, and all such other provisions shall
be given full force and effect to the same extent as though the invalid
unenforceable provision was not contained herein.

SECTION 14. APPLICABLE LAW.

        This Plan shall be governed by and construed in accordance with the laws
of the State of California.

SECTION 15. SUCCESSORS AND ASSIGNS.

        This Plan shall be binding on and inure to the benefit of the Company
and the employees to whom an Option is granted hereunder, and such employees'
heirs, executors, administrators, legatees, personal representatives, assignees
and transferees.

SECTION 16. AUTHORIZATION TO ISSUE OPTIONS AND SHAREHOLDER APPROVAL.


                                       14

<PAGE>   15



        Unless in the judgment of counsel to the Company such permit is not
necessary with respect to particular grants, Stock Options granted under the
Plan shall be conditioned upon the Company obtaining any required permit from
the California Department of Corporations and/or other appropriate governmental
agencies, free of any conditions not acceptable to the Board, authorizing the
Company to grant such Stock Options, provided, however, such condition shall
lapse as of the effective date of issuance of such permit(s) in a form to which
the Company does not object within sixty (60) days. The grant of Stock Options
under the Plan also is conditioned on approval of the Plan by the vote or
consent of the holders of a majority of the outstanding shares of the Company's
Common Stock and no Stock Option granted hereunder shall be effective or
exercisable unless and until the Plan has been so approved within 12 months of
the adoption of the Plan.

SECTION 17. ANNUAL REPORT.

        Except at such time as the Stock becomes a Covered Security, if any
consultants or directors are issued Stock Options under this Plan, the Company
shall furnish such consultants or directors with financial statements at least
annually.

SECTION 18. EFFECTIVE DATE OF PLAN.

        The Plan became effective (the "Effective Date") on January 15, 1998.

SECTION 19. TERM OF PLAN.

        No Stock Option, Deferred Stock or Restricted Stock award shall be
granted pursuant to the Plan on or after the tenth anniversary of the Effective
Date, but Awards theretofore granted may extend beyond that date.


                                       15

<PAGE>   16


        IN WITNESS WHEREOF, pursuant to the due authorization and adoption of
this Plan by the Board on the day and year first above written, the Company has
caused this Plan to be duly executed by its duly authorized officers.


                                    SKECHERS U.S.A., INC.



                                    By:   /s/ David Weinberg    
                                          --------------------------------
                                          Name: David Weinberg
                                          Title: Chief Financial Officer




                                       16




<PAGE>   1
                                                                    EXHIBIT 10.2

                              SKECHERS U.S.A., INC.

                              AMENDED AND RESTATED

                       1998 EMPLOYEE STOCK PURCHASE PLAN

The following constitute the provisions of the 1998 Employee Stock Purchase Plan
of Skechers U.S.A., Inc.

1.      Purpose. The purpose of the Plan is to provide employees of the Company
        and its Designated Subsidiaries with an opportunity to purchase Common
        Stock of the Company through accumulated payroll deductions. It is the
        intention of the Company to have the Plan qualify as an "Employee Stock
        Purchase Plan" under Section 423 of the Internal Revenue Code of 1986,
        as amended. The provisions of the Plan, accordingly, shall be construed
        so as to extend and limit participation in a manner consistent with the
        requirements of that section of the Code.

2.      Definitions.

        (a) "Board" shall mean the Board of Directors of the Company.

        (b) "Code" shall mean the Internal Revenue Code of 1986, as amended.

        (c) "Common Stock" shall mean the Common Stock of the Company.

        (d) "Company" shall mean Skechers U.S.A., Inc. and any Designated
        Subsidiary of the Company.

        (e) "Compensation" shall mean all base straight time gross earnings
        including commissions, payments for overtime, incentive payments and
        performance bonuses.

        (f) "Designated Subsidiary" shall mean any Subsidiary which has been
        designated by the Board from time to time in its sole discretion as
        eligible to participate in the Plan.

        (g) "Employee" shall mean any individual who is an Employee of the
        Company for tax purposes whose customary employment with the Company is
        at least twenty (20) hours per week and more than five (5) months in any
        calendar year. For purposes of the Plan, the employment relationship
        shall be treated as continuing intact while the individual is on sick
        leave or other leave of absence approved by the Company. Where the
        period of leave exceeds 90 days and the individual's right to
        reemployment is not guaranteed either by statute or by contract, the
        employment relationship shall be deemed to have terminated on the 91st
        day of such leave.

        (h) "Enrollment Date" shall mean the first Trading Day of each Offering
        Period.

                                       -1-

<PAGE>   2



        (i) "Exercise Date" shall mean the last Trading Day of each Purchase
        Period.

        (j) "Fair Market Value" shall mean, as of any date, the value of Common
        Stock determined as follows:

               (1) If the Common Stock is listed on any established stock
               exchange or a national market system, including without
               limitation the Nasdaq National Market or The Nasdaq SmallCap
               Market of The Nasdaq Stock Market, its Fair Market Value shall be
               the closing sales price for such stock (or the closing bid, if no
               sales were reported) as quoted on such exchange or system for the
               last market trading day on the date of such determination, as
               reported in The Wall Street Journal or such other source as the
               Board deems reliable, or;

               (2) If the Common Stock is regularly quoted by a recognized
               securities dealer but selling prices are not reported, its Fair
               Market Value shall be the mean of the closing bid and asked
               prices for the Common Stock on the date of such determination, as
               reported in The Wall Street Journal or such other source as the
               Board deems reliable, or;

               (3) In the absence of an established market for the Common Stock,
               the Fair Market Value thereof shall be determined in good faith
               by the Board.

               (4) For purposes of the Enrollment Date of the first Offering
               Period under the Plan, the Fair Market Value shall be the initial
               price to the public as set forth in the final prospectus included
               within the registration statement in Form S-1 filed with the
               Securities and Exchange Commission for the initial public
               offering of the Company's Common Stock (the "Registration
               Statement").

        (k) "Offering Periods" shall mean the periods of approximately twelve
        (12) months during which an option granted pursuant to the Plan may be
        exercised, commencing on the first Trading Day on or after January 1 and
        July 1 of each year and terminating on the last Trading Day in the
        periods ending twelve months later; provided, however, that the first
        Offering Period under the Plan shall commence with the first Trading Day
        on or after the date on which the Securities and Exchange Commission
        declares the Company's Registration Statement effective and ending on
        the last Trading Day on or before December 31, 1999. The duration and
        timing of Offering Periods may be changed pursuant to Section 4 of this
        Plan.

        (l) "Plan" shall mean this Employee Stock Purchase Plan.

        (m) "Purchase Period" shall mean the approximately six month period
        commencing after one Exercise Date and ending with the next Exercise
        Date, except that the first Purchase Period of any Offering Period shall
        commence on the Enrollment Date and end with the next Exercise Date;
        provided, however, that the first Purchase Period under the Plan shall
        commence with the first Trading Day on or after the date on which the

                                       -2-

<PAGE>   3



        Securities and Exchange Commission declares the Company's Registration
        Statement effective and shall end on the last Trading Day on or before
        December 31, 1999.

        (n) "Purchase Price" shall mean an amount equal to 85% of the Fair
        Market Value of a share of Common Stock on the Enrollment Date or on the
        Exercise Date, whichever is lower; provided, however, that the Purchase
        Price may be adjusted by the Board pursuant to Section 20.

        (o) "Reserves" shall mean the number of shares of Common Stock covered
        by each option under the Plan which have not yet been exercised and the
        number of shares of Common Stock which have been authorized for issuance
        under the Plan but not yet placed under option.

        (p) "Subsidiary" shall mean a corporation, domestic or foreign, of which
        not less than 50% of the voting shares are held by the Company or a
        Subsidiary, whether or not such corporation now exists or is hereafter
        organized or acquired by the Company or a Subsidiary.

        (q) "Trading Day" shall mean a day on which national stock exchanges and
        the Nasdaq System are open for trading.

3.      Eligibility.

        (a) Any Employee who shall be employed by the Company on a given
        Enrollment Date shall be eligible to participate in the Plan.

        (b) Any provisions of the Plan to the contrary notwithstanding, no
        Employee shall be granted an option under the Plan (i) to the extent
        that, immediately after the grant, such Employee (or any other person
        whose stock would be attributed to such Employee pursuant to Section
        424(d) of the Code) would own capital stock of the Company and/or hold
        outstanding options to purchase such stock possessing five percent (5%)
        or more of the total combined voting power or value of all classes of
        the capital stock of the Company or of any Subsidiary, or (ii) to the
        extent that his or her rights to purchase stock under all employee stock
        purchase plans of the Company and its subsidiaries accrues at a rate
        which exceeds Twenty-Five Thousand Dollars ($25,000) worth of stock
        (determined at the fair market value of the shares at the time such
        option is granted) for each calendar year in which such option is
        outstanding at any time.

4.      Offering Periods. The Plan shall be implemented by consecutive,
        overlapping Offering Periods with a new Offering Period commencing on
        the first Trading Day on or after January 1 and July 1 of each year, or
        on such other date as the Board shall determine, and continuing
        thereafter until terminated in accordance with Section 20 hereof;
        provided, however, that the first Offering Period under the Plan shall
        commence with the first Trading Day on or after the date on which the
        Securities and Exchange Commission declares the Company's Registration
        Statement effective and ending on the last Trading

                                       -3-

<PAGE>   4



        Day on or before December 31, 1999. The Board shall have the power to
        change the duration of Offering Periods (including the commencement
        dates thereof) with respect to future offerings without shareholder
        approval if such change is announced at least five (5) days prior to the
        scheduled beginning of the first Offering Period to be affected
        thereafter.

5.      Participation.

        (a) An eligible Employee may become a participant in the Plan by
        completing a subscription agreement authorizing payroll deductions in
        the form of Exhibit A to this Plan and filing it with the Company's
        payroll office not later than two (2) weeks prior to the applicable
        Enrollment Date. Eligible employees who begin employment with the
        Company within two weeks of an Enrollment Date may file a subscription
        agreement with the Company's payroll office up to one day prior to the
        applicable Enrollment Date. With respect to the first Enrollment Date,
        eligible Employees may file a subscription agreement up to one day prior
        to the Enrollment Date. An eligible Employee may participate in only one
        Offering Period at a time.

        (b) Payroll deductions for a participant shall commence on the first
        payroll following the Enrollment Date and shall end on the last payroll
        in the Offering Period to which such authorization is applicable, unless
        sooner terminated by the participant as provided in Section 10 hereof.

6.      Payroll Deductions.

        (a) At the time a participant files his or her subscription agreement,
        he or she shall elect to have payroll deductions made on each pay day
        during the Offering Period in an amount not exceeding 15% of the
        Compensation which he or she receives on each pay day during the
        Offering Period.

        (b) All payroll deductions made for a participant shall be credited to
        his or her account under the Plan and shall be withheld in whole
        percentages only. A participant may not make any additional payments
        into such account.

        (c) A participant may discontinue his or her participation in the Plan
        as provided in Section 10 hereof, or may increase or decrease the rate
        of his or her payroll deductions during the Offering Period by
        completing or filing with the Company a new subscription agreement
        authorizing a change in payroll deduction rate. The Board may, in its
        discretion, limit the number of participation rate changes during any
        Offering Period. The change in rate shall be effective with the first
        full payroll period following five (5) business days after the Company's
        receipt of the new subscription agreement unless the Company elects to
        process a given change in participation more quickly. A participant's
        subscription agreement shall remain in effect for successive Offering
        Periods unless terminated as provided in Section 10 hereof.


                                       -4-

<PAGE>   5



        (d) Notwithstanding the foregoing, to the extent necessary to comply
        with Section 423(b)(8) of the Code and Section 3(b) hereof, a
        participant's payroll deductions may be decreased to zero percent (0%)
        at any time during a Purchase Period. Payroll deductions shall
        recommence at the rate provided in such participant's subscription
        agreement at the beginning of the first Purchase Period which is
        scheduled to end in the following calendar year, unless terminated by
        the participant as provided in Section 10 hereof.

        (e) At the time the option is exercised, in whole or in part, or at the
        time some or all of the Company's Common Stock issued under the Plan is
        disposed of, the participant must make adequate provision for the
        Company's federal, state, or other tax withholding obligations, if any,
        which arise upon the exercise of the option or the disposition of the
        Common Stock. At any time, the Company may, but shall not be obligated
        to, withhold from the participant's compensation the amount necessary
        for the Company to meet applicable withholding obligations, including
        any withholding required to make available to the Company any tax
        deductions or benefits attributable to sale or early disposition of
        Common Stock by the Employee.

7.      Grant of Option. On the Enrollment Date of each Offering Period, each
        eligible Employee participating in such Offering Period shall be granted
        an option to purchase on each Exercise Date during such Offering Period
        (at the applicable Purchase Price) up to a number of shares of the
        Company's Common Stock determined by dividing such Employee's payroll
        deductions accumulated prior to such Exercise Date and retained in the
        Participant's account as of the Exercise Date by the applicable Purchase
        Price; provided that in no event shall an Employee be permitted to
        purchase during each Offering Period more than a number of Shares
        determined by dividing $25,000 by the Fair Market Value of a share of
        the Company's Common Stock (subject to any adjustment pursuant to
        Section 19) on the Enrollment Date, and provided further that such
        purchase shall be subject to the limitations set forth in Sections 3(b)
        and 12 hereof. The Board may, for future Offering Periods and in its
        absolute discretion, set a maximum number of shares of the Company's
        Common Stock an Employee may purchase during each Purchase Period of
        such Offering Period and increase or decrease such maximum. Exercise of
        the option shall occur as provided in Section 8 hereof, unless the
        participant has withdrawn pursuant to Section 10 hereof. The option
        shall expire on the last day of the Offering Period.

8.      Exercise of Option.

        (a) Unless a participant withdraws from the Plan as provided in Section
        10 hereof, his or her option for the purchase of shares shall be
        exercised automatically on the Exercise Date, and the maximum number of
        full shares subject to option shall be purchased for such participant at
        the applicable Purchase Price with the accumulated payroll deductions in
        his or her account. No fractional shares shall be purchased; any payroll
        deductions accumulated in a participant's account which are not
        sufficient to purchase a full share shall be retained in the
        participant's account for the subsequent Purchase Period or Offering
        Period, subject to earlier withdrawal by the participant as provided in
        Section 10

                                       -5-

<PAGE>   6



        hereof. Any other monies left over in a participant's account after the
        Exercise Date shall be returned to the participant. During a
        participant's lifetime, a participant's option to purchase shares
        hereunder is exercisable only by him or her.

        (b) If the Board determines that, on a given Exercise Date, the number
        of shares with respect to which options are to be exercised may exceed
        (i) the number of shares of Common Stock that were available for sale
        under the Plan on the Enrollment Date of the applicable Offering Period,
        or (ii) the number of shares available for sale under the Plan on such
        Exercise Date, the Board may in its sole discretion (x) provide that the
        Company shall make a pro rata allocation of the shares of Common Stock
        available for purchase on such Enrollment Date or Exercise Date, as
        applicable, in as uniform a manner as shall be practicable and as it
        shall determine in its sole discretion to be equitable among all
        participants exercising options to purchase Common Stock on such
        Exercise Date, and continue all Offering Periods then in effect, or (y)
        provide that the Company shall make a pro rata allocation of the shares
        available for purchase on such Enrollment Date or Exercise Date, as
        applicable, in as uniform a manner as shall be practicable and as it
        shall determine in its sole discretion to be equitable among all
        participants exercising options to purchase Common Stock on such
        Exercise Date, and terminate any or all Offering Periods then in effect
        pursuant to Section 20 hereof. The Company may make pro rata allocation
        of the shares available on the Enrollment Date of any applicable
        Offering Period pursuant to the preceding sentence, notwithstanding any
        authorization of additional shares for issuance under the Plan by the
        Company's stockholders subsequent to such Enrollment Date.

9.      Delivery. As promptly as practicable after each Exercise Date on which a
        purchase of shares occurs, the Company shall arrange the delivery,
        either electronically or manually, to each participant, as appropriate,
        or to a designated broker as chosen by the Company in its discretion, of
        a certificate representing the shares purchased upon exercise of his or
        her option.

10.     Withdrawal.

        (a) A participant may withdraw all but not less than all the payroll
        deductions credited to his or her account and not yet used to exercise
        his or her option under the Plan at any time by giving written notice to
        the Company in the form of Exhibit B to this Plan. All of the
        participant's payroll deductions credited to his or her account shall be
        paid to such participant promptly after receipt of notice of withdrawal
        and such participant's option for the Offering Period shall be
        automatically terminated, and no further payroll deductions for the
        purchase of shares shall be made for such Offering Period. If a
        participant withdraws from an Offering Period, payroll deductions shall
        not resume at the beginning of the succeeding Offering Period unless the
        participant delivers to the Company a new subscription agreement.




                                       -6-

<PAGE>   7



        (b) A participant's withdrawal from an Offering Period shall not have
        any effect upon his or her eligibility to participate in any similar
        plan which may hereafter be adopted by the Company or in succeeding
        Offering Periods which commence after the termination of the Offering
        Period from which the participant withdraws.

11.     Termination of Employment.

        Upon a participant's ceasing to be an Employee, for any reason, he or
        she shall be deemed to have elected to withdraw from the Plan and the
        payroll deductions credited to such participant's account during the
        Offering Period, but not yet used to exercise the option, shall be
        returned to such participant or, in the case of his or her death, to the
        person or persons entitled thereto under Section 15 hereof, and such
        participant's option shall be automatically terminated. The preceding
        sentence notwithstanding, a participant who receives payment in lieu of
        notice of termination of employment shall be treated as continuing to be
        an Employee for the participant's customary number of hours per week of
        employment during the period in which the participant is subject to such
        payment in lieu of notice.

12.     Interest. No interest shall accrue on the payroll deductions of a
        participant in the Plan.

13.     Stock.

        (a) Subject to adjustment upon changes in capitalization of the Company
        as provided in Section 19 hereof, the maximum number of shares of the
        Company's Common Stock which shall be made available for sale under the
        Plan shall be 200 shares, plus an annual increase to be added on the
        first day of the Company's fiscal year beginning in 1999 equal to the
        lesser of (i) 200 shares, (ii) one percent (1%) of the outstanding
        shares on such date, or (iii) a lesser amount as determined by the
        Board.

        (b) The participant shall have no interest or voting right in shares
        covered by his option until such option has been exercised.

        (c) Shares to be delivered to a participant under the Plan shall be
        registered in the name of the participant or in the name of the
        participant and his or her spouse.

14.     Administration. The Plan shall be administered by the Board or a
        committee of members of the Board appointed by the Board. The Board or
        its committee shall have full and exclusive discretionary authority to
        construe, interpret and apply the terms of the Plan, to determine
        eligibility and to adjudicate all disputed claims filed under the Plan.
        Every finding, decision and determination made by the Board or its
        committee shall, to the full extent permitted by law, be final and
        binding upon all parties.





                                       -7-

<PAGE>   8



15.     Designation of Beneficiary.

        (a) A participant may file a written designation of a beneficiary who is
        to receive any shares and cash, if any, from the participant's account
        under the Plan in the event of such participant's death subsequent to an
        Exercise Date on which the option is exercised but prior to delivery to
        such participant of such shares and cash. In addition, a participant may
        file a written designation of a beneficiary who is to receive any cash
        from the participant's account under the Plan in the event of such
        participant's death prior to exercise of the option. If a participant is
        married and the designated beneficiary is not the spouse, spousal
        consent shall be required for such designation to be effective.

        (b) Such designation of beneficiary may be changed by the participant at
        any time by written notice. In the event of the death of a participant
        and in the absence of a beneficiary validly designated under the Plan
        who is living at the time of such participant's death, the Company shall
        deliver such shares and/or cash to the executor or administrator of the
        estate of the participant, or if no such executor or administrator has
        been appointed (to the knowledge of the Company), the Company, in its
        discretion, may deliver such shares and/or cash to the spouse or to any
        one or more dependents or relatives of the participant, or if no spouse,
        dependent or relative is known to the Company, then to such other person
        as the Company may designate.

16.     Transferability. Neither payroll deductions credited to a participant's
        account nor any rights with regard to the exercise of an option or to
        receive shares under the Plan may be assigned, transferred, pledged or
        otherwise disposed of in any way (other than by will, the laws of
        descent and distribution or as provided in Section 15 hereof) by the
        participant. Any such attempt at assignment, transfer, pledge or other
        disposition shall be without effect, except that the Company may treat
        such act as an election to withdraw funds from an Offering Period in
        accordance with Section 10 hereof.

17.     Use of Funds. All payroll deductions received or held by the Company
        under the Plan may be used by the Company for any corporate purpose, and
        the Company shall not be obligated to segregate such payroll deductions.

18.     Reports. Individual accounts shall be maintained for each participant in
        the Plan. Statements of account shall be given to participating
        Employees at least annually, which statements shall set forth the
        amounts of payroll deductions, the Purchase Price, the number of shares
        purchased and the remaining cash balance, if any.

19.     Adjustments Upon Changes in Capitalization, Dissolution, Liquidation,
        Merger or Asset Sale.

        (a) Changes in Capitalization. Subject to any required action by the
        shareholders of the Company, the Reserves, the maximum number of shares
        each participant may purchase each Purchase Period (pursuant to Section
        7), as well as the price per share and the number of shares of Common
        Stock covered by each option under the Plan which has

                                       -8-

<PAGE>   9



        not yet been exercised shall be proportionately adjusted for any
        increase or decrease in the number of issued shares of Common Stock
        resulting from a stock split, reverse stock split, stock dividend,
        combination or reclassification of the Common Stock, or any other
        increase or decrease in the number of shares of Common Stock effected
        without receipt of consideration by the Company; provided, however, that
        conversion of any convertible securities of the Company shall not be
        deemed to have been "effected without receipt of consideration." Such
        adjustment shall be made by the Board, whose determination in that
        respect shall be final, binding and conclusive. Except as expressly
        provided herein, no issuance by the Company of shares of stock of any
        class, or securities convertible into shares of stock of any class,
        shall affect, and no adjustment by reason thereof shall be made with
        respect to, the number or price of shares of Common Stock subject to an
        option.

        (b) Dissolution or Liquidation. In the event of the proposed dissolution
        or liquidation of the Company, the Offering Period then in progress
        shall be shortened by setting a new Exercise Date (the "New Exercise
        Date"), and shall terminate immediately prior to the consummation of
        such proposed dissolution or liquidation, unless provided otherwise by
        the Board. The New Exercise Date shall be before the date of the
        Company's proposed dissolution or liquidation. The Board shall notify
        each participant in writing, at least ten (10) business days prior to
        the New Exercise Date, that the Exercise Date for the participant's
        option has been changed to the New Exercise Date and that the
        participant's option shall be exercised automatically on the New
        Exercise Date, unless prior to such date the participant has withdrawn
        from the Offering Period as provided in Section 10 hereof.

        (c) Merger or Asset Sale. In the event of a proposed sale of all or
        substantially all of the assets of the Company, or the merger of the
        Company with or into another corporation, each outstanding option shall
        be assumed or an equivalent option substituted by the successor
        corporation or a Parent or Subsidiary of the successor corporation. In
        the event that the successor corporation refuses to assume or substitute
        for the option, any Purchase Periods then in progress shall be shortened
        by setting a new Exercise Date (the "New Exercise Date") and any
        Offering Periods then in progress shall end on the New Exercise Date.
        The New Exercise Date shall be before the date of the Company's proposed
        sale or merger. The Board shall notify each participant in writing, at
        least ten (10) business days prior to the New Exercise Date, that the
        Exercise Date for the participant's option has been changed to the New
        Exercise Date and that the participant's option shall be exercised
        automatically on the New Exercise Date, unless prior to such date the
        participant has withdrawn from the Offering Period as provided in
        Section 10 hereof.


                                       -9-

<PAGE>   10



20.     Amendment or Termination.

        (a) The Board of Directors of the Company may at any time and for any
        reason terminate or amend the Plan. Except as provided in Section 19
        hereof, no such termination can affect options previously granted,
        provided that an Offering Period may be terminated by the Board of
        Directors on any Exercise Date if the Board determines that the
        termination of the Offering Period or the Plan is in the best interests
        of the Company and its shareholders. Except as provided in Section 19
        and this Section 20 hereof, no amendment may make any change in any
        option theretofore granted which adversely affects the rights of any
        participant. To the extent necessary to comply with Section 423 of the
        Code (or any successor rule or provision or any other applicable law,
        regulation or stock exchange rule), the Company shall obtain shareholder
        approval in such a manner and to such a degree as required.

        (b) Without shareholder consent and without regard to whether any
        participant rights may be considered to have been "adversely affected,"
        the Board (or its committee) shall be entitled to change the Offering
        Periods, limit the frequency and/or number of changes in the amount
        withheld during an Offering Period, establish the exchange ratio
        applicable to amounts withheld in a currency other than U.S. dollars,
        permit payroll withholding in excess of the amount designated by a
        participant in order to adjust for delays or mistakes in the Company's
        processing of properly completed withholding elections, establish
        reasonable waiting and adjustment periods and/or accounting and
        crediting procedures to ensure that amounts applied toward the purchase
        of Common Stock for each participant properly correspond with amounts
        withheld from the participant's Compensation, and establish such other
        limitations or procedures as the Board (or its committee) determines in
        its sole discretion advisable which are consistent with the Plan.

        (c) In the event the Board determines that the ongoing operation of the
        Plan may result in unfavorable financial accounting consequences, the
        Board may, in its discretion and, to the extent necessary or desirable,
        modify or amend the Plan to reduce or eliminate such accounting
        consequence including, but not limited to:

        (1) altering the Purchase Price for any Offering Period including an
        Offering Period underway at the time of the change in Purchase Price;

        (2) shortening any Offering Period so that Offering Period ends on a new
        Exercise Date, including an Offering Period underway at the time of the
        Board action; and

        (3) allocating shares.

        Such modifications or amendments shall not require stockholder approval
        or the consent of any Plan participants.




                                      -10-

<PAGE>   11



21.     Notices. All notices or other communications by a participant to the
        Company under or in connection with the Plan shall be deemed to have
        been duly given when received in the form specified by the Company at
        the location, or by the person, designated by the Company for the
        receipt thereof.

22.     Conditions Upon Issuance of Shares. Shares shall not be issued with
        respect to an option unless the exercise of such option and the issuance
        and delivery of such shares pursuant thereto shall comply with all
        applicable provisions of law, domestic or foreign, including, without
        limitation, the Securities Act of 1933, as amended, the Securities
        Exchange Act of 1934, as amended, the rules and regulations promulgated
        thereunder, and the requirements of any stock exchange upon which the
        shares may then be listed, and shall be further subject to the approval
        of counsel for the Company with respect to such compliance.

        As a condition to the exercise of an option, the Company may require the
        person exercising such option to represent and warrant at the time of
        any such exercise that the shares are being purchased only for
        investment and without any present intention to sell or distribute such
        shares if, in the opinion of counsel for the Company, such a
        representation is required by any of the aforementioned applicable
        provisions of law.

23.     Term of Plan. The Plan shall become effective upon the earlier to occur
        of its adoption by the Board of Directors or its approval by the
        shareholders of the Company. It shall continue in effect until June 30,
        2008, unless sooner terminated under Section 20 hereof.

24.     Automatic Transfer to Low Price Offering Period. To the extent permitted
        by any applicable laws, regulations, or stock exchange rules, if the
        Fair Market Value of the Common Stock on any Exercise Date in an
        Offering Period is lower than the Fair Market Value of the Common Stock
        on the Enrollment Date of such Offering Period, then all participants in
        such Offering Period shall be automatically withdrawn from such Offering
        Period immediately after the exercise of their option on such Exercise
        Date and automatically re-enrolled in the immediately following Offering
        Period as of the first day thereof.



                                      -11-

<PAGE>   12



                                    EXHIBIT A

                              SKECHERS U.S.A., INC.

                        1998 EMPLOYEE STOCK PURCHASE PLAN
                             SUBSCRIPTION AGREEMENT


[ ] Original Application                           Enrollment Date:____________

[ ] Change in Payroll Deduction Rate
[ ] Change of Beneficiary(ies)

        1. _________________________hereby elects to participate in the Skechers
        U.S.A., Inc. 1998 Employee Stock Purchase Plan (the "Employee Stock
        Purchase Plan") and subscribes to purchase shares of the Company's
        Common Stock in accordance with this Subscription Agreement and the
        Employee Stock Purchase Plan.

        2. I hereby authorize payroll deductions from each paycheck in the
        amount of __% of my Compensation on each payday (from 1 to 15%) during
        the Offering Period in accordance with the Employee Stock Purchase Plan.
        (Please note that no fractional percentages are permitted.)

        3. I understand that said payroll deductions shall be accumulated for
        the purchase of shares of Common Stock at the applicable Purchase Price
        determined in accordance with the Employee Stock Purchase Plan. I
        understand that if I do not withdraw from an Offering Period, any
        accumulated payroll deductions will be used to automatically exercise my
        option.

        4. I have received a copy of the complete Employee Stock Purchase Plan.
        I understand that my participation in the Employee Stock Purchase Plan
        is in all respects subject to the terms of the Plan. I understand that
        my ability to exercise the option under this Subscription Agreement is
        subject to shareholder approval of the Employee Stock Purchase Plan.

        5. Shares purchased for me under the Employee Stock Purchase Plan should
        be issued in the name(s) of (Employee or Employee and Spouse only):_____
        ________________________________.

        6. I understand that if I dispose of any shares received by me pursuant
        to the Plan within 2 years after the Enrollment Date (the first day of
        the Offering Period during which I purchased such shares) or 1 year
        after the Exercise Date, I will be treated for federal income tax
        purposes as having received ordinary income at the time of such
        disposition in an amount equal to the excess of the fair market value of
        the shares at the time such shares were purchased by me over the price
        which I paid for the shares. I


<PAGE>   13



        hereby agree to notify the Company in writing within 30 days after the
        date of any disposition of my shares and I will make adequate provision
        for Federal, state or other tax withholding obligations, if any, which
        arise upon the disposition of the Common Stock. The Company may, but
        will not be obligated to, withhold from my compensation the amount
        necessary to meet any applicable withholding obligation including any
        withholding necessary to make available to the Company any tax
        deductions or benefits attributable to sale or early disposition of
        Common Stock by me. If I dispose of such shares at any time after the
        expiration of the 2-year and 1-year holding periods, I understand that I
        will be treated for federal income tax purposes as having received
        income only at the time of such disposition, and that such income will
        be taxed as ordinary income only to the extent of an amount equal to the
        lesser of (1) the excess of the fair market value of the shares at the
        time of such disposition over the purchase price which I paid for the
        shares, or (2) 15% of the fair market value of the shares on the first
        day of the Offering Period. The remainder of the gain, if any,
        recognized on such disposition will be taxed as capital gain.

        7. I hereby agree to be bound by the terms of the Employee Stock
        Purchase Plan. The effectiveness of this Subscription Agreement is
        dependent upon my eligibility to participate in the Employee Stock
        Purchase Plan.

        8. In the event of my death, I hereby designate the following as my
        beneficiary(ies) to receive all payments and shares due me under the
        Employee Stock Purchase Plan:


NAME (Please print):
                    -----------------  ---------------    ----------------------
                         (First)           (Middle)             (Last)

Relationship:                               
             ------------------------------

Employee's Social
Security Number:

Employee's Address:

I UNDERSTAND THAT THIS SUBSCRIPTION AGREEMENT SHALL REMAIN IN
EFFECT THROUGHOUT SUCCESSIVE OFFERING PERIODS UNLESS
TERMINATED BY ME.

Dated:                          
       --------------------     ---------------------------------------------
                                Signature of Employee

                                ----------------------------------------------
                                Spouse's Signature (If beneficiary other than
                                spouse)


<PAGE>   14


                                    EXHIBIT B

                              SKECHERS U.S.A., INC.

                        1998 EMPLOYEE STOCK PURCHASE PLAN
                              NOTICE OF WITHDRAWAL

The undersigned participant in the Offering Period of the Skechers U.S.A., Inc.
1998 Employee Stock Purchase Plan which began on ________________,____ (the 
"Enrollment Date") hereby notifies the Company that he or she hereby withdraws
from the Offering Period. He or she hereby directs the Company to pay to the 
undersigned as promptly as practicable all the payroll deductions credited to 
his or her account with respect to such Offering Period. The undersigned 
understands and agrees that his or her option for such Offering Period will be
automatically terminated. The undersigned understands further that no further 
payroll deductions will be made for the purchase of shares in the current 
Offering Period and the undersigned shall be eligible to participate in 
succeeding Offering Periods only by delivering to the Company a new 
Subscription Agreement.

                                            Name and Address of Participant:

                                            Signature:
                                                      --------------------------
                                            Date:     
                                                   -----------------------------






<PAGE>   1
                                                                    EXHIBIT 10.6

                            INDEMNIFICATION AGREEMENT

THIS INDEMNIFICATION AGREEMENT is made effective as of the ___th day of _______,
1999, by and between Skechers U.S.A., Inc., a Delaware corporation (the
"Company") and _______________ ("Indemnitee").

WHEREAS, it is essential to the Company to retain and attract as directors and
executive officers the most capable persons available;

WHEREAS, Indemnitee has recently become, or continues to serve as a(n)
_____________ of the Company;

WHEREAS, the Bylaws and the Certificate of Incorporation of the Company require
the Company to indemnify its directors and officers to the fullest extent
permitted by law and Indemnitee is serving as a director or executive officer of
the Company, in part, in reliance on such Bylaws and Certificate of
Incorporation; and

WHEREAS, in recognition of Indemnitee's need for substantial protection against
personal liability, to maintain Indemnitee's continued service to the Company in
an effective manner in reliance on the aforesaid Bylaws and Certificate of
Incorporation, in part, to provide Indemnitee with specific contractual
assurance that the protection promised by such Bylaws and Certificate of
Incorporation will be available to Indemnitee (regardless of, among other
things, any amendment to or revocation of such Bylaws and Certificate of
Incorporation or any change in the composition of the Company's Board of
Directors or any acquisition transaction relating to the Company), the Company
desires to provide in this Agreement for the indemnification of and the advance
of expenses to Indemnitee to the fullest extent (whether partial or complete)
permitted by law, as set forth in this Agreement and, to the extent officers'
and directors' liability insurance is maintained by the Company, to provide for
continued coverage of Indemnitee under the Company's officers' and directors'
liability insurance policies.

NOW, THEREFORE, in consideration of the covenants contained herein and of
Indemnitee's continuing service to the Company directly, or at its request,
other enterprises, and intending to be legally bound thereby, the parties hereto
agree as follows:

1.      CERTAIN DEFINITIONS

               (a) Acquiring Person: shall mean any Person other than: (i) the
Company; (ii) any of the Company's Subsidiaries; (iii) any employee benefit plan
of the Company or of a Subsidiary of the Company or of a corporation owned
directly or indirectly by the stockholders of the Company in substantially the
same proportions as their ownership of stock of the Company; (iv) any trustee or
other fiduciary holding securities under an employee benefit plan of the Company
or of a Subsidiary of the Company or of a corporation owned directly or
indirectly by the stockholders of the Company in substantially the same
proportions as their ownership of

                                        1

<PAGE>   2



stock of the Company; or (v) The Greenberg Family Trust.

               (b) Change in Control: shall be deemed to have occurred if: (i)
any Acquiring Person is, or becomes the "beneficial owner" (as defined in Rule
13d-3 and 14d-1 under the Securities and Exchange Act of 1934, as amended (the
"Exchange Act")), directly or indirectly, of securities of the Company
representing 20% or more of the combined voting power or more of the then
outstanding Voting Securities of the Company; or (ii) members of the Incumbent
Board cease for any reason to constitute at least a majority of the Board of
Directors of the Company; or (iii) a public announcement is made of a tender or
exchange offer by an Acquiring Person for 50% or more of the outstanding Voting
Securities of the Company, and the Board of Directors of the Company approves or
fails to oppose that tender or exchange offer in its statements in Schedule
14D-9 under the Exchange Act; or (iv) the stockholders of the Company approve a
merger or consolidation of the Company with any other corporation, partnership
or other entity (or, if no such approval is required, the consummation of such a
merger or consolidation of the Company), other than a merger or consolidation
that would result in the Voting Securities of the Company outstanding
immediately prior to the consummation thereof continuing to represent, either by
remaining outstanding or by being converted into Voting Securities of the
surviving entity or its parent, at least 80% of the total Voting Securities
outstanding immediately after that merger or consolidation; or (v) the
stockholders of the Company approve a plan of complete liquidation of the
Company or an agreement for the sale or disposition by the Company of all or
substantially all of the Company's assets (or, if no such approval is required,
the consummation of such a liquidation, sale, or disposition in one transaction
or series of related transactions) other than a liquidation, sale, or
disposition of all or substantially all of the Company's assets in one
transaction or a series of related transactions to a corporation owned directly
or indirectly by the stockholders of the Company in substantially the same
proportions as their ownership of stock of the Company.

               (c) Claim: any threatened, pending, or completed action, suit,
proceeding or alternative dispute resolution mechanism (including, without
limitation, securities laws actions, suits, and proceedings), or any inquiry,
hearing or investigation (including discovery), whether conducted by the Company
or any other party, that Indemnitee in good faith believes might lead to the
institution of any action, suit, proceeding or alternative dispute resolution
mechanism whether civil, criminal, administrative, investigative, or other.

               (d) Expenses: include attorneys' fees and all other costs, travel
expenses, fees of experts, transcript costs, filing fees, witness fees,
telephone charges, postage, delivery service fees, expenses and obligations of
any nature whatsoever paid or incurred in connection with investigating,
defending, being a witness in or participating in (including on appeal), or
preparing to defend, be a witness in or participate in any Claim relating to any
Indemnifiable Event.

               (e) Incumbent Board: individuals, who, as of _______________ ,
1999 constitute the Board of Directors of the Company and any other individual
who becomes a director of the Company after that date and whose election or
appointment by the Board of

                                        2

<PAGE>   3



Directors or nomination for election by the Company's stockholders was approved
by a vote of at least a majority of the directors then comprising the Incumbent
Board.

               (f) Indemnifiable Event: any event or occurrence related to the
fact that Indemnitee is or was a director, officer, employee, agent, or
fiduciary of the Company, or is or was serving at the request of the Company as
a director, officer, employee, trustee, agent, or fiduciary of another
corporation, partnership, joint venture, employee benefit plan, trust, or other
enterprise, or by reason of anything done or not done by Indemnitee in any such
capacity. For purposes of this Agreement, the Company agrees that Indemnitee's
service on behalf of or with respect to any Subsidiary of the Company shall be
deemed to be at the request of the Company.

               (g) Independent Legal Counsel: special, independent counsel
selected by Indemnitee and approved by the Company (which approval shall not be
unreasonably withheld), and who has not otherwise performed services for the
Company or for Indemnitee within the last five years (other than as Independent
Legal Counsel under this Agreement or similar agreements). Independent Legal
Counsel shall not be any person who, under the applicable standards of
professional conduct then prevailing, would have a conflict of interest in
representing either the Company or Indemnitee in an action to determine
Indemnitee's rights under this Agreement, nor shall Independent Legal Counsel be
any person who has been sanctioned or censured for ethical violations of
applicable standards of professional conduct.

               (h) Person: any person or entity of any nature whatsoever,
specifically including an individual, a firm, a company, a corporation, a
partnership, a limited liability company, a trust, or other entity. A Person,
together with that Person's Affiliates and Associates (as those terms are
defined in Rule 12b-2 under the Exchange Act), and any Persons acting as a
partnership, limited partnership, joint venture, association, syndicate, or
other group (whether or not formally organized), or otherwise acting jointly or
in concert or in a coordinated or consciously parallel manner (whether or not
pursuant to any express agreement), for the purpose of acquiring, holding,
voting, or disposing of securities of the Company with such Person, shall be
deemed a single "Person."

               (i) Potential Change in Control: shall be deemed to have occurred
if (i) the Company enters into an agreement, the consummation of which would
result in the occurrence of a Change in Control; (ii) any Person (including the
Company) publicly announces an intention to take or to consider taking actions
that, if consummated, would constitute a Change in Control; (iii) any Acquiring
Person who is or becomes the beneficial owner, directly or indirectly, of
securities of the Company representing 10% or more of the combined voting power
of the then outstanding Voting Securities of the Company increases its
beneficial ownership of such securities by 5% or more over the percentage so
owned by that Person on the date of this Agreement; or (iv) the Board of
Directors of the Company adopts a resolution to the effect that, for purposes of
this Agreement, a Potential Change in Control has occurred.

               (j) Reviewing Party: any appropriate person or body consisting of
a member

                                        3

<PAGE>   4



or members of the Company's Board of Directors or any other person or body
appointed by the Board who is not a party to the particular Claim for which
Indemnitee is seeking indemnification or Independent Legal Counsel.

               (k) Subsidiary: with respect to any Person, any corporation or
other entity of which a majority of the voting power of the voting equity
securities or equity interest is owned, directly or indirectly, by that Person.

               (l) Voting Securities: any securities that vote generally in the
election of directors, in the admission of general partners, or in the selection
of any other similar governing body.

2.      BASIC INDEMNIFICATION AND EXPENSE REIMBURSEMENT ARRANGEMENT

               (a) If Indemnitee was, is, or becomes a party to or witness or
other participant in, or is threatened to be made a party to or witness or other
participant in, a Claim by reason of (or arising in part out of) an
Indemnifiable Event, the Company shall indemnify Indemnitee to the fullest
extent permitted by law as soon as practicable but in any event no later than 30
days after written demand is presented to the Company, against any and all
Expenses, judgments, fines, penalties, or amounts paid in settlement (including
all interest, assessments, and other charges paid or payable in connection with
or in respect of such Expenses, judgments, fines, penalties, or amounts paid in
settlement) of or with respect to that Claim and any federal, state, local or
foreign taxes imposed on the Indemnitee as a result of the actual or deemed
receipt of any payments under this Agreement (including the creation of the
trust referred to in Section 4 hereof). Notwithstanding anything in this
Agreement to the contrary and except as provided in Section 5, prior to a Change
in Control, Indemnitee shall not be entitled to indemnification pursuant to this
Agreement in connection with any Claim initiated by Indemnitee against the
Company or any director or officer of the Company unless the Company has joined
in or consented to the initiation of such Claim. Notwithstanding the foregoing,
the obligations of the Company under Section 2(a) shall be subject to the
condition that the Reviewing Party shall not have determined (in a written
opinion, in any case in which Independent Legal Counsel referred to in Section 3
hereof is involved) that Indemnitee would not be permitted to be indemnified
under applicable law. Nothing contained in this Agreement shall require any
determination under this Section 2(a) to be made by the Reviewing Party prior to
the disposition or conclusion of the Claim against the Indemnitee; provided,
however, that Expense Advances shall continue to be made by the Company pursuant
to and to the extent required by the provisions of Section 2(b).

               (b) If so requested by Indemnitee, the Company shall pay any and
all Expenses incurred by Indemnitee (or, if applicable, reimburse Indemnitee for
any and all Expenses incurred by Indemnitee and previously paid by Indemnitee)
within five business days after such request (an "Expense Advance"). The Company
shall be obligated to make or pay an Expense Advance in advance of the final
disposition or conclusion of any Claim. In connection with any request for an
Expense Advance, if requested by the Company, Indemnitee or 

                                        4

<PAGE>   5
Indemnitee's counsel shall submit an affidavit stating that the Expenses
incurred were reasonable. Any dispute as to the reasonableness of any Expense
shall not delay an Expense Advance by the Company, and the Company agrees that
any such dispute shall be resolved only upon the disposition or conclusion of
the underlying Claim against the Indemnitee. If, when, and to the extent that
the Reviewing Party determines that Indemnitee would not be permitted to be
indemnified with respect to a Claim under applicable law, the Company shall be
entitled to be reimbursed by Indemnitee and Indemnitee hereby agrees to
reimburse the Company without interest (which agreement shall be an unsecured
obligation of Indemnitee) for all related Expense Advances theretofore made or
paid by the Company; provided, however, that if Indemnitee has commenced legal
proceedings in a court of competent jurisdiction to secure a determination that
Indemnitee should be indemnified under applicable law, any determination made by
the Reviewing Party that Indemnitee would not be permitted to be indemnified
under applicable law shall not be binding and Indemnitee shall not be required
to reimburse the Company for any Expense Advance, and the Company shall be
obligated to continue to make Expense Advances, until a final judicial
determination is made with respect thereto (as to which all rights of appeal
therefrom have been exhausted or lapsed). If there has not been a Change in
Control, the Reviewing Party shall be selected by the Board of Directors of the
Company. If there has been a Change in Control, the Reviewing Party shall be
advised by or shall be the Independent Legal Counsel referred to in Section 3
hereof, if and as Indemnitee so requests. If there has not been any
determination by the Reviewing Party or if the Reviewing Party determines that
Indemnitee substantively would not be permitted to be indemnified in whole or in
part under applicable law, Indemnitee shall have the right to commence
litigation in any court of the States of California or Delaware having subject
matter jurisdiction thereof and in which venue is proper seeking an initial
determination by the court or challenging any such determination by the
Reviewing Party or any aspect thereof, and the Company hereby consents to
service of process and to appear in any such proceeding. Any determination by
the Reviewing Party otherwise shall be conclusive and binding on the Company and
Indemnitee.

3.      CHANGE IN CONTROL

               The Company agrees that, if there is a Change in Control and if
Indemnitee requests in writing that Independent Legal Counsel advise the
Reviewing Party or be the Reviewing Party, then the Company shall not deny any
indemnification payments (and Expense Advances shall continue to be paid by the
Company pursuant to Section 2(b)) that Indemnitee requests or demands under this
Agreement or any other agreement or law now or hereafter in effect relating to
Claims for Indemnifiable Events. The Company further agrees not to request or
seek reimbursement from Indemnitee of any related Expense Advances unless, with
respect to a denied indemnification payment, Independent Legal Counsel has
rendered its written opinion to the Company and Indemnitee that the Company
would not be permitted under applicable law to pay Indemnitee such
indemnification payment. The Company agrees to pay the reasonable fees of
Independent Legal Counsel referred to in this Section 3 and to indemnify fully
Independent Legal Counsel against any and all expenses (including attorneys'
fees), claims, liabilities, and damages arising out of or relating to this
Agreement or Independent Legal Counsel's engagement 

                                        5

<PAGE>   6

pursuant hereto.

4.      ESTABLISHMENT OF TRUST

               In the event of a Potential Change in Control, the Company shall,
upon written request by Indemnitee, create a trust for the benefit of Indemnitee
(the "Trust") and from time to time upon written request of Indemnitee the
Company shall fund the Trust in an amount sufficient to satisfy any and all
Expenses reasonably anticipated at the time of each such request to be incurred
in connection with investigating, preparing for, and defending any Claim
relating to an Indemnifiable Event, and any and all judgments, fines, penalties,
and settlement amounts of any and all Claims relating to an Indemnifiable Event
from time to time actually paid or claimed, reasonably anticipated, or proposed
to be paid. The amount or amounts to be deposited in the Trust pursuant to the
foregoing funding obligation shall be determined by the Reviewing Party, in any
situation in which Independent Legal Counsel referred to in Section 3 is
involved. The terms of the Trust shall provide that, upon a Change in Control,
(i) the Trust shall not be revoked or the principal thereof invaded, without the
written consent of Indemnitee; (ii) the trustee of the Trust shall advance,
within five business days of a request by Indemnitee, any and all Expenses to
Indemnitee (and Indemnitee hereby agrees to reimburse the Trust under the
circumstances in which Indemnitee would be required to reimburse the Company for
Expense Advances under Section 2(b) of this Agreement); (iii) the Trust shall
continue to be funded by the Company in accordance with the funding obligation
set forth above; (iv) the trustee of the Trust shall promptly pay to Indemnitee
all amounts for which Indemnitee shall be entitled to indemnification pursuant
to this Agreement or otherwise; and (v) all unexpended funds in that Trust shall
revert to the Company upon a final determination by the Reviewing Party or a
court of competent jurisdiction, as the case may be, that Indemnitee has been
fully indemnified under the terms of this Agreement. The trustee of the Trust
shall be chosen by Indemnitee. Nothing in this Section 4 shall relieve the
Company of any of its obligations under this Agreement. All income earned on the
assets held in the trust shall be reported as income by the Company for federal,
state, local and foreign tax purposes.

5.      INDEMNIFICATION FOR ADDITIONAL EXPENSES

               The Company shall indemnify Indemnitee against any and all costs
and expenses (including attorneys' and expert witnesses' fees) and, if requested
by Indemnitee, shall (within five business days of that request) advance those
costs and expenses to Indemnitee, that are incurred by Indemnitee in connection
with any claim asserted against or action brought by Indemnitee for (i)
indemnification or advance payment of Expenses by the Company under this
Agreement or any other agreement or provision of the Company's Certificate of
Incorporation or Bylaws now or hereafter in effect relating to Claims for
Indemnifiable Events and/or (ii) recovery under any directors' and officers'
liability insurance policies maintained by the Company, regardless of whether
Indemnitee ultimately is determined to be entitled to that indemnification,
advance expense payment, or insurance recovery, as the case may be.


                                        6

<PAGE>   7



6.      PARTIAL INDEMNITY

               If Indemnitee is entitled under any provision of this Agreement
to indemnification by the Company for some or a portion of the Expenses,
judgments, fines, penalties, and amounts paid in settlement of a Claim but not,
however, for all of the total amount thereof, the Company shall nevertheless
indemnify Indemnitee for the portion thereof to which Indemnitee is entitled.
Moreover, notwithstanding any other provision of this Agreement, to the extent
that Indemnitee has been successful on the merits or otherwise in defense of any
or all Claims relating in whole or in part to an Indemnifiable Event or in
defense of any issue or matter therein, including dismissal without prejudice,
Indemnitee shall be indemnified against all Expenses incurred in connection
therewith.

7.      CONTRIBUTION

               (a) Contribution Payment: To the extent the indemnification
provided for under any provision of this Agreement is determined (in the manner
hereinabove provided) not to be permitted under applicable law, then if
Indemnitee was, is, or becomes a party to or witness or other participant in, or
is threatened to be made a party to or witness or other participant in, a Claim
by reason of (or arising in part out of) an Indemnifiable Event, the Company, in
lieu of indemnifying Indemnitee, shall contribute to the amount of any and all
Expenses, judgments, fines, or penalties assessed against or incurred or paid by
Indemnitee on account of that Claim and any and all amounts paid in settlement
of that Claim (including all interest, assessments, and other charges paid or
payable in connection with or in respect of such Expenses, judgments, fines,
penalties, or amounts paid in settlement) for which such indemnification is not
permitted ("Contribution Amounts"), in such proportion as is appropriate to
reflect the relative fault with respect to the Indemnifiable Event giving rise
to the Contribution Amounts of Indemnitee, on the one hand, and of the Company
and any and all other parties (including officers and directors of the Company
other than Indemnitee) who may be at fault with respect to such Indemnifiable
Event (collectively, including the Company, the "Third Parties") on the other
hand.

               (b) Relative Fault: The relative fault of the Third Parties and
the Indemnitee shall be determined (i) by reference to the relative fault of
Indemnitee as determined by the court or other governmental agency assessing the
Contribution Amount, or (ii) to the extent such court or other governmental
agency does not apportion relative fault, by the Reviewing Party (which shall
include Independent Legal Counsel) after giving effect to, among other things,
the relative intent, knowledge, access to information, and opportunity to
prevent or correct the applicable Indemnifiable Event and other relevant
equitable considerations of each party. The Company and Indemnitee agree that it
would not be just and equitable if contribution pursuant to this Section 7 were
determined by pro rata allocation or by any other method of allocation which
does take account of the equitable considerations referred to in this Section
7(b).


                                        7

<PAGE>   8



8.      BURDEN OF PROOF

               It shall be a defense to any action brought by the Indemnitee
against the Company to enforce this Agreement (other than an action brought to
enforce a claim for expenses incurred in defending a Claim in advance of its
final disposition where the required undertaking has been tendered by the
Company) that the Indemnitee has not met the standards of conduct that make it
permissible under the Delaware General Corporation Law for the Company to
indemnify the Indemnitee for the amount claimed. In connection with any
determination by the Reviewing Party or otherwise as to whether Indemnitee is
entitled to be indemnified under any provision of this Agreement or to receive
contribution pursuant to Section 7 of this Agreement, the burden of proof shall
be on the Company to establish that Indemnitee is not so entitled.

9.      NO PRESUMPTION

               For purposes of this Agreement, the termination of any claim,
action, suit, or proceeding, by judgment, order, settlement (whether with or
without court approval), or conviction, or upon a plea of nolo contendere, or
its equivalent, shall not create a presumption that Indemnitee did not meet any
particular standard of conduct or have any particular belief or that a court has
determined that indemnification is not permitted by applicable law.

10.     NON-EXCLUSIVITY

               The rights of Indemnitee hereunder shall be in addition to any
other rights Indemnitee may have under the Company's Certificate of
Incorporation or Bylaws, the Delaware General Corporation Law or otherwise. To
the extent that a change in the Delaware General Corporation Law (whether by
statute or judicial decision) permits greater indemnification by agreement than
would be afforded currently under the Company's Certificate of Incorporation or
Bylaws and this Agreement, it is the intent of the parties hereto that
Indemnitee shall enjoy by this Agreement the greater benefits so afforded by
that change.

11.     NO CONSTRUCTION AS EMPLOYMENT AGREEMENT

               Nothing contained herein shall be construed as giving Indemnitee
any right to be retained in the employ of the Company of any of its
Subsidiaries.

12.     LIABILITY INSURANCE

               Except as otherwise agreed to by the Company and Indemnitee in a
written agreement, to the extent the Company maintains an insurance policy or
policies providing directors' and officers' liability insurance, Indemnitee
shall be covered by that policy or those policies, in accordance with its or
their terms, to the maximum extent of the coverage available for any Company
director or officer.

                                        8

<PAGE>   9



13.     PERIOD OF LIMITATIONS

               No legal action shall be brought and no cause of action shall be
asserted by or on behalf of the Company or any affiliate of the Company against
Indemnitee or Indemnitee's spouse, heirs, executors, or personal or legal
representatives after the expiration of three years from the date of accrual of
that cause of action, and any claim or cause of action of the Company or its
affiliate shall be extinguished and deemed released unless asserted by the
timely filing of a legal action within that three-year period; provided,
however, that, if any shorter period of limitations is otherwise applicable to
any such cause of action, the shorter period shall govern.

14.     AMENDMENTS

               No supplement, modification, or amendment of this Agreement shall
be binding unless executed in writing by both of the parties hereto. No waiver
of any of the provisions of this Agreement shall be deemed or shall constitute a
waiver of any other provisions hereof (whether or not similar) nor shall that
waiver constitute a continuing waiver.

15.     SUBROGATION

               In the event of payment under this Agreement, the Company shall
be subrogated to the extent of that payment to all of the rights of recovery of
Indemnitee, who shall execute all papers required and shall do everything that
may be necessary to secure those rights, including the execution of the
documents necessary to enable the Company effectively to bring suit to enforce
those rights.

16.     NO DUPLICATION OF PAYMENTS

               The Company shall not be liable under this Agreement to make any
payment in connection with any claim made against Indemnitee to the extent
Indemnitee has otherwise actually received payment (under any insurance policy,
provision of the Company's charter or Bylaws or otherwise) of the amounts
otherwise indemnifiable hereunder.

17.     BINDING EFFECT; MERGER

               This Agreement shall be binding upon and inure to the benefit of
and be enforceable by the parties hereto and their respective successors,
assigns (including any direct or indirect successor by purchase, merger,
consolidation, or otherwise to all or substantially all of the business or
assets of the Company), spouses, heirs, and personal and legal representatives.
The Company shall require and cause any successor (whether direct or indirect by
purchase, merger, consolidation or otherwise) to all, substantially all, or by
written agreement in form and substance satisfactory to Indemnitee, expressly to
assume and agree to perform this Agreement in the same manner and to the same
extent that the Company would be required to perform if no such succession had
taken place. This Agreement shall continue in effect regardless of whether


                                        9

<PAGE>   10



Indemnitee continues to serve as an officer or director of the Company or
another enterprise at the Company's request.

18.     SEVERABILITY

               If any provision of this Agreement is held to be illegal,
invalid, or unenforceable under present or future laws effective during the term
hereof, that provision shall be fully severable; this Agreement shall be
construed and enforced as if that illegal, invalid, or unenforceable provision
had never comprised a part hereof; and the remaining provisions shall remain in
full force and effect and shall not be affected by the illegal, invalid, or
unenforceable provision or by its severance from this Agreement. Furthermore, in
lieu of that illegal, invalid, or unenforceable provision, there shall be added
automatically as a part of this Agreement a provision as similar in terms to the
illegal, invalid, or unenforceable provision as may be possible and be legal,
valid, and enforceable.

19.     GOVERNING LAW

        This Agreement shall be governed by and construed and enforced in
accordance with the laws of the State of Delaware applicable to contracts made
and to be performed in that state without giving effect to the principles of
conflicts of laws or choice of laws.

20.     CONSTRUCTION

        The headings contained in this Agreement are for reference purposes only
and shall not affect in any way the meaning or interpretation of this Agreement.
Pronouns shall be construed to include the masculine, feminine, neuter, singular
and plural as the context requires.

21.     NOTICES

        Whenever this Agreement requires or permits notice to be given by one
party to the other, such notice must be in writing to be effective and shall be
deemed delivered and received by the party to whom it is sent upon actual
receipt (by any means) of such notice. Receipt of a notice by any officer of the
Company shall be deemed receipt of such notice by the Company.

22.     COUNTERPARTS

        This Agreement may be executed in any number of counterparts, each of
which shall be deemed an original, but in making proof hereof it shall not be
necessary to produce or account for more than one such counterpart.





                                       10

<PAGE>   11


               IN WITNESS WHEREOF, the undersigned has executed this agreement
as of the date first written above.

                             SKECHERS U.S.A., INC.
                             a Delaware corporation


                             By: __________________________________
                                    Robert Greenberg
                                    Chief Executive Officer

                             INDEMNITEE:


                             By:  __________________________________


                                       11




<PAGE>   1
 
                                                                    EXHIBIT 23.1


 
              INDEPENDENT AUDITORS' REPORT ON SCHEDULE AND CONSENT

 
The following consent is in the format that will be signed when the transactions
referred to in Note 12 of the Notes to Consolidated Financial Statements have
been consummated.

 
                                    KPMG LLP

 
The Board of Directors
Skechers U.S.A., Inc.

 
The audits referred to in our report dated March 12, 1999, except for Note 12
which is as of May , 1999, included the related financial statement schedule for
each of the years in the three-year period ended December 31, 1998, included in
the registration statement on Form S-1 of Skechers U.S.A., Inc. This financial
statement schedule is the responsibility of the Company's management. Our
responsibility is to express an opinion on this financial statement schedule
based on our audits. In our opinion, such financial statement schedule, when
considered in relation to the basic consolidated financial statements taken as a
whole, presents fairly in all material respects the information set forth
therein.
 
We consent to the use of our reports included herein and to the reference to our
firm under the headings "Selected Financial Data" and "Experts" in the
prospectus.


 
Los Angeles, California
May 10, 1999
WARNING: THE EDGAR SYSTEM ENCOUNTERED ERROR(S) WHILE PROCESSING THIS SCHEDULE.

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM BALANCE 
SHEETS AND THE STATEMENTS OF EARNINGS FILED AS PART OF THE COMPANY'S 
REGISTRATION STATEMENT ON FORM S-1 AND IS QUALIFIED IN ITS ENTIRETY BY 
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
<CURRENCY> U.S. DOLLARS
       
<S>                            <C>                          <C>
<PERIOD-TYPE>                  QUARTER                      YEAR
<FISCAL-YEAR-END>                    DEC-31-1998                    DEC-31-1998
<PERIOD-START>                       JAN-01-1999                    JAN-01-1998
<PERIOD-END>                         MAR-31-1999                    DEC-31-1998
<EXCHANGE-RATE>                                1                              1
<CASH>                                       989                         10,942
<SECURITIES>                                   0                              0
<RECEIVABLES>                             58,254                         52,629
<ALLOWANCES>                               2,754                          3,413
<INVENTORY>                               44,329                         65,390
<CURRENT-ASSETS>                         102,502                        128,164
<PP&E>                                    21,532                         20,587
<DEPRECIATION>                             6,246                          5,391
<TOTAL-ASSETS>                           120,381                        146,284
<CURRENT-LIABILITIES>                     76,153                        105,058
<BONDS>                                   13,493                         13,550
                          0                              0
                                    0                              0
<COMMON>                                       2                              2
<OTHER-SE>                                30,733                         27,674
<TOTAL-LIABILITY-AND-EQUITY>             120,381                        146,284
<SALES>                                   95,736                        372,680
<TOTAL-REVENUES>                          95,736                        372,680
<CGS>                                     59,038                        218,100
<TOTAL-COSTS>                             31,968                        121,444
<OTHER-EXPENSES>                           (482)                            239
<LOSS-PROVISION>                               0                              0
<INTEREST-EXPENSE>                         1,754                          8,631
<INCOME-PRETAX>                            3,507                         25,121
<INCOME-TAX>                                  78                            650
<INCOME-CONTINUING>                        3,429                         24,471
<DISCONTINUED>                                 0                              0
<EXTRAORDINARY>                                0                              0
<CHANGES>                                      0                              0
<NET-INCOME>                               3,429                         24,471
<EPS-PRIMARY>                                  0                              0
<EPS-DILUTED>                                  0                              0
        

</TABLE>


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