EXCHANGE APPLICATIONS INC
8-K/A, 2000-09-01
COMPUTER INTEGRATED SYSTEMS DESIGN
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================================================================================


                       SECURITIES AND EXCHANGE COMMISSION
                               WASHINGTON DC 20549

                                  -------------

                                   FORM 8-K/A

                                (Amendment No. 1)

                                 CURRENT REPORT
                     Pursuant to Section 13 or 15(d) of the
                         Securities Exchange Act of 1934


         Date of Report (Date of earliest event reported) June 30, 2000.


                           EXCHANGE APPLICATIONS, INC.
                           ---------------------------
               (Exact Name of Registrant as Specified in Charter)


          DELAWARE                    0-24679                    04-3338916
          --------                    -------                    ----------
(State or Other Jurisdiction        (Commission                (IRS Employer
      of Incorporation)             File Number)             Identification No.)


                  89 South Street, Boston, Massachusetts 02111
                  --------------------------------------------
               (Address of Principal Executive Offices) (ZIP Code)


        Registrant's telephone number, including area code (617) 737-2244
                                                           --------------


================================================================================
<PAGE>


ITEM 2. ACQUISITION OR DISPOSITION OF ASSETS
        ------------------------------------

     This Form 8-K/A amends the current report filed on Form 8-K filed on July
14, 2000 to incorporate Item 7.

     On June 8, 2000, Exchange Applications, Inc., a Delaware corporation
("Exchange") and a leading provider of customer optimization software products
and services, entered into a definitive merger agreement to acquire via a
triangular merger all of the issued and outstanding shares of capital stock of
Customer Analytics Holdings, Inc. ("CAH"), a software development company
incorporated under Delaware law, from all of the shareholders thereof. The
transaction was consumated on June 30, 2000.

     The aggregate consideration paid by Exchange to the CAH shareholders
consisted of approximately $114 million of Exchange common stock and stock
options, par value $.001 per share. The price of Exchange common stock used in
calculating the consideration was $22.20. The terms of the agreement were
determined in arm's-length negotiations between Exchange and CAH.

     All other information required by Item 2 is set forth in the merger
agreement and press release filed, respectively, as Exhibit 2 and Exhibit 99.1
hereto, and is incorporated herein by reference.

ITEM 7. FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND EXHIBITS
        ------------------------------------------------------------------

     Item 7 is hereby amended to state as follows:

<PAGE>


(a) FINANCIAL STATEMENTS OF BUSINESS ACQUIRED
    -----------------------------------------


Customer Analytics Holdings, Inc. and Subsidiaries

Report of Independent Public Accountants.....................................F-2

Consolidated Balance Sheets as of December 31, 1999 and 1998.................F-3

Consolidated Statements of Operations for the Years Ended December 31,
1999 and 1998................................................................F-4

Consolidated Statements of Shareholders' Equity for the Years Ended
December 31, 1999 and 1998...................................................F-5

Consolidated Statements of Cash Flows for the Years ended December 31,
1999 and 1998................................................................F-6

Notes to Consolidated Financial Statements...................................F-7


Customer Analytics, Inc.

Report of Independent Public Accountants....................................F-21

Statement of Operations and Accumulated Deficit for the Ten Months
Ended October 31, 1999......................................................F-22

Statement of Cash Flows for the Ten Months Ended October 31, 1999...........F-23

Notes to Financial Statements...............................................F-24

Customer Analytics, Inc.

Report of Independent Public Accountants....................................F-27

Balance Sheet as of December 31, 1998.......................................F-28

Statements of Operations for the Period from Inception (April 16, 1998)
to December 31, 1998........................................................F-29

Statements of Redeemable Preferred Stock and Stockholders' Deficit
for the Period from inception (April 16, 1998) to December 31, 1998.........F-30

Statements of Cash Flows for the Period from Inception (April 16, 1998)
to December 31, 1998........................................................F-31

Notes to Financial Statements...............................................F-32





                                       F-1
<PAGE>


INDEPENDENT AUDITORS' REPORT


To the Directors and Shareholders of
Customer Analytics Holdings, Inc.:

We have audited the accompanying consolidated balance sheets of Customer
Analytics Holdings, Inc. and subsidiaries (collectively, the "Company") as of
December 31, 1999 and 1998, and the related consolidated statements of
operations, shareholders' equity and cash flows for the years then ended. These
financial statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.

We conducted our audits in accordance with auditing standards generally accepted
in the United States of America. Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement. An audit includes examining, on a
test basis, evidence supporting the amounts and disclosures in the financial
statements. An audit also includes assessing the accounting principles used and
significant estimates made by management, as well as evaluating the overall
financial statement presentation. We believe that our audits provide a
reasonable basis for our opinion.

In our opinion, such consolidated financial statements present fairly, in all
material respects, the financial position of Customer Analytics Holdings, Inc.
and subsidiaries at December 31, 1999 and 1998, and the results of their
operations and their cash flows for the years then ended in conformity with
accounting principles generally accepted in the United States of America.



/s/ Deloitte and Touche, LLP
Dallas, Texas
May 18, 2000 (June 8, 2000,
   as to Note 10)











                                      F-2
<PAGE>

CUSTOMER ANALYTICS HOLDINGS, INC. AND SUBSIDIARIES

<TABLE><CAPTION>
CONSOLIDATED BALANCE SHEETS
DECEMBER 31, 1999 AND 1998
----------------------------------------------------------------------------------------------------------------------
<S>                                                                                     <C>               <C>
ASSETS                                                                                        1999            1998

CURRENT ASSETS:
   Cash                                                                                 $  2,647,053      $  4,454,062
   Accounts receivable - net (Note 3)                                                      5,523,119         4,418,902
   Inventories                                                                                85,388            59,809
   Prepaid expenses and other                                                                663,154           467,536
   Income taxes receivable                                                                 1,462,578           312,539
   Product development costs - net (Note 1)                                                  208,162           560,963
   Deferred income taxes (Note 7)                                                               --             321,000
                                                                                        ------------      ------------
           Total current assets                                                           10,589,454        10,594,811

ACCOUNTS RECEIVABLE - Long-term (Note 3)                                                     265,000              --

PROPERTY AND EQUIPMENT - Net (Note 4)                                                      1,176,129           779,868

GOODWILL - Net (Notes 1 and 2)                                                            22,443,320              --
                                                                                        ------------      ------------
TOTAL                                                                                   $ 34,473,903      $ 11,374,679
                                                                                        ============      ============
LIABILITIES AND SHAREHOLDERS' EQUITY

CURRENT LIABILITIES:
   Notes payable  (Note 5)                                                              $  5,861,083      $       --
   Accounts payable                                                                        2,182,093         1,057,450
   Accrued compensation and other expenses                                                 1,289,886         1,911,903
   Deferred contract revenues                                                              1,645,491           497,580
                                                                                        ------------      ------------
           Total current liabilities                                                      10,978,553         3,466,933

DEFERRED INCOME TAXES (Note 7)                                                                88,000           156,000

DEFERRED RENT LIABILITY                                                                       47,393            73,243

CAPITAL LEASE OBLIGATIONS - Less current portion  (Note 5)                                   305,619              --

COMMITMENTS (Note 6)

SHAREHOLDERS' EQUITY (Note 8):
   Convertible, voting preferred stock, no par value; 20,000,000 shares authorized,
      5,598,144 and 3,260,792 shares issued and outstanding, respectively                 21,497,228         7,473,116
   Common stock, $.0001 par value; 100,000,000 shares authorized,
      10,788,720 and 9,842,376 shares issued and outstanding, respectively
      (including 865,454 and 1,400,720 restricted shares, respectively)                        1,078               984
   Warrants for convertible preferred stock                                                  871,887              --
   Additional paid-in capital                                                              8,593,515            75,270
   Retained earnings (deficit)                                                            (7,728,301)          569,594
   Unearned compensation - restricted common stock grants                                   (181,069)         (358,461)
   Note receivable - shareholder                                                                --             (82,000)
                                                                                        ------------      ------------
           Total shareholders' equity                                                     23,054,338         7,678,503
                                                                                        ------------      ------------
TOTAL                                                                                   $ 34,473,903      $ 11,374,679
                                                                                        ============      ============
See notes to consolidated financial statements.
</TABLE>
                                       F-3
<PAGE>

CUSTOMER ANALYTICS HOLDINGS, INC. AND SUBSIDIARIES

<TABLE><CAPTION>
CONSOLIDATED STATEMENTS OF OPERATIONS
YEARS ENDED DECEMBER 31, 1999 AND 1998
----------------------------------------------------------------------------------------------------
<S>                                                                   <C>               <C>
                                                                          1999              1998
REVENUES (Note 3):
   License fees                                                       $ 11,212,738      $ 16,428,484
   Consulting and implementation services                                4,634,053         4,789,838
   Product sales                                                           185,733           919,771
   Other                                                                   837,990           247,183
                                                                      ------------      ------------
           Total                                                        16,870,514        22,385,276

COSTS AND EXPENSES (Notes 1, 6 and 9):
   Costs of revenues                                                     5,253,466         4,023,590
   Selling, marketing and customer support                              10,857,603         5,956,180
   General and administrative                                            4,388,767         6,093,547
   Product development                                                   3,772,791         1,864,248
   Depreciation and other amortization                                     430,181           340,345
   Goodwill amortization                                                   742,165
                                                                      ------------      ------------
           Total                                                        25,444,973        18,277,910
                                                                      ------------      ------------
OPERATING INCOME (LOSS)                                                 (8,574,459)        4,107,366

OTHER INCOME (EXPENSE):
   Interest income                                                         100,836           209,099
   Interest expense                                                       (172,164)
   Amortization of subordinated debt discount                             (209,741)
   Other                                                                    24,023               331
                                                                      ------------      ------------
           Total                                                          (257,046)          209,430
                                                                      ------------      ------------
INCOME (LOSS) BEFORE INCOME TAX                                         (8,831,505)        4,316,796

INCOME TAX EXPENSE (BENEFIT) (Note 7)                                     (533,610)        1,637,736
                                                                      ------------      ------------
NET INCOME (LOSS)                                                     $ (8,297,895)     $  2,679,060
                                                                      ============      ============

See notes to consolidated financial statements.
</TABLE>

                                      F-4
<PAGE>

CUSTOMER ANALYTICS HOLDINGS, INC. AND SUBSIDIARIES

<TABLE><CAPTION>
CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
YEARS ENDED DECEMBER 31, 1999 AND 1998
-------------------------------------------------------------------------------------------------------------------------------
                                                         Convertible, Voting                                      Warrants for
                                                           Preferred Stock                Common Stock            Convertible
                                                    ---------------------------   ----------------------------     Preferred
                                                        Shares         Amount         Shares        Amount           Stock

<S>                                                    <C>         <C>               <C>          <C>             <C>
BALANCE AT JANUARY 1, 1998                             3,260,792   $  7,473,116      9,782,376    $        978    $       --

   Restricted common stock issuance (Note 8)                --             --          100,000              10            --

   Retirement of restricted common stock (Note 8)           --             --          (40,000)             (4)           --

   Amortization of unearned compensation                    --             --             --              --              --

   Net income                                               --             --             --              --              --
                                                    ------------   ------------   ------------    ------------    ------------

BALANCE AT DECEMBER 31, 1998                           3,260,792      7,473,116      9,842,376             984            --

   Retirement of restricted common stock (Note 8)           --             --          (68,360)             (7)           --

   Collection of shareholder note                           --             --             --              --              --

   Preferred and common stock issuance for
      acquisition (Note 2)                             2,337,352     14,024,112      1,013,704             101            --

   Common stock options issued
      for acquisition (Note 2)                              --             --             --              --              --

   Issuance of warrants with subordinated debt              --             --             --              --           871,887

   Issuance of common stock upon exercise
      of stock options                                      --             --            1,000            --              --

   Amortization of unearned compensation                    --             --             --              --              --

   Net loss                                                 --             --             --              --              --
                                                    ------------   ------------   ------------    ------------    ------------
BALANCE AT DECEMBER 31, 1999                           5,598,144   $ 21,497,228     10,788,720    $      1,078    $    871,887
                                                    ============   ============   ============    ============    ============
</TABLE>
<PAGE>

CUSTOMER ANALYTICS HOLDINGS, INC. AND SUBSIDIARIES

<TABLE><CAPTION>
CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
YEARS ENDED DECEMBER 31, 1999 AND 1998(continued)
-------------------------------------------------------------------------------------------------------------------------------

                                                                                                       Note
                                                     Additional       Retained                      Receivable
                                                       Paid-In        Earnings        Unearned         From
                                                       Capital        (Deficit)     Compensation    Shareholder         Total

<S>                                                 <C>             <C>             <C>             <C>             <C>
BALANCE AT JANUARY 1, 1998                          $       --      $ (2,109,466)   $   (540,469)   $       --      $  4,824,159

   Restricted common stock issuance (Note 8)              81,990            --              --           (82,000)           --


   Retirement of restricted common stock (Note 8)         (6,720)           --             6,724            --

   Amortization of unearned compensation                    --              --           175,284            --           175,284


   Net income                                               --         2,679,060            --              --         2,679,060
                                                    ------------    ------------    ------------    ------------    ------------

BALANCE AT DECEMBER 31, 1998                              75,270         569,594        (358,461)        (82,000)      7,678,503

   Retirement of restricted common stock (Note 8)         (9,167)           --             9,174            --              --

   Collection of shareholder note                           --              --              --            82,000          82,000

   Preferred and common stock issuance for
      acquisition (Note 2)                             6,082,123            --              --              --        20,106,336

   Common stock options issued
      for acquisition (Note 2)                         2,444,469            --              --              --         2,444,469

   Issuance of warrants with subordinated debt              --              --              --              --           871,887

   Issuance of common stock upon exercise
      of stock options                                       820            --              --              --               820

   Amortization of unearned compensation                    --              --           168,218            --           168,218


   Net loss                                                 --        (8,297,895)           --              --        (8,297,895)
                                                    ------------    ------------    ------------    ------------    ------------
BALANCE AT DECEMBER 31, 1999                        $  8,593,515    $ (7,728,301)   $   (181,069)   $       --      $ 23,054,338
                                                    ============    ============    ============    ============    ============


See notes to consolidated financial statements.
</TABLE>
                                      F-5

<PAGE>
CUSTOMER ANALYTICS HOLDINGS, INC. AND SUBSIDIARIES

<TABLE><CAPTION>
CONSOLIDATED STATEMENTS OF CASH FLOWS
YEARS ENDED DECEMBER 31, 1999 AND 1998
-------------------------------------------------------------------------------------------------------------------------
                                                                                1999              1998
OPERATING ACTIVITIES:
<S>                                                                         <C>               <C>
   Net income (loss)                                                        $ (8,297,895)     $  2,679,060
   Noncash items in net income (loss):
      Depreciation                                                               428,114           134,157
      Amortization - product development costs                                   679,900           373,275
      Amortization - goodwill and debt discount                                  951,906              --
      Compensation expense for restricted common stock grants                    168,218           175,284
      Gain on sale of assets                                                        --             (31,221)
      Deferred income taxes                                                      253,000          (168,000)
   Changes in operating working capital - net of acquisition:
      Accounts receivable                                                       (470,477)       (1,231,349)
      Inventories                                                                (25,579)           29,463
      Prepaid expenses and other                                                 (81,433)          (88,915)
      Income taxes receivable/payable                                         (1,150,039)          (69,652)
      Product development costs                                                 (327,099)         (747,129)
      Accounts payable and accrued expenses                                     (346,591)        1,109,442
      Deferred rent liability                                                    (25,850)           73,243
      Deferred contract revenues                                                 145,596        (1,093,439)
                                                                            ------------      ------------
           Net cash from (used for) operating activities                      (8,098,229)        1,144,219
                                                                            ------------      ------------
INVESTING ACTIVITIES:
   Cash of business acquired                                                     319,069              --
   Additions to property and equipment                                          (482,768)         (564,545)
   Proceeds from sale of property and equipment                                     --             305,398
                                                                            ------------      ------------
           Net cash used for investing activities                               (163,699)         (259,147)
                                                                            ------------      ------------
FINANCING ACTIVITIES:
   Proceeds from revolving line of credit                                      1,500,000              --
   Proceeds from term note payable                                             1,887,000              --
   Proceeds from subordinated debt                                             3,000,000              --
   Payments on capital lease obligation                                          (14,901)           (7,218)
   Issuance of common stock upon exercise of stock options                           820              --
   Proceeds from shareholder note                                                 82,000              --
                                                                            ------------      ------------
           Net cash used for financing activities                              6,454,919            (7,218)
                                                                            ------------      ------------
NET INCREASE (DECREASE) IN CASH                                               (1,807,009)          877,854

CASH:
   Beginning of year                                                           4,454,062         3,576,208
                                                                            ------------      ------------
   End of year                                                              $  2,647,053      $  4,454,062
                                                                            ============      ============
SUPPLEMENTAL INFORMATION:
   Interest paid                                                            $     97,791      $       --
                                                                            ============      ============
   Income taxes paid                                                        $    175,000      $  1,350,000
                                                                            ============      ============
   Noncash investing and financing activities:
      Issuance (retirement) of restricted common stock                      $     (9,174)     $     75,276
                                                                            ============      ============
      Issuance of capital stock and options for acquisition                 $ 22,550,805      $       --
                                                                            ============      ============
See notes to consolidated financial statements.
</TABLE>
                                      F-6
<PAGE>

CUSTOMER ANALYTICS HOLDINGS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
YEARS ENDED DECEMBER 31, 1999 AND 1998
--------------------------------------------------------------------------------


1.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     ORGANIZATION AND BUSINESS - Customer Analytics Holdings, Inc. ("CAI"), a
     Delaware corporation, formerly ActionSystems Holdings, Inc. ("ASHI"), a
     Texas corporation, provides software, implementation methodologies and
     directed learning to help its clients integrate strategy, technology and
     learning to optimize market and customer profitability. CAI develops,
     implements and licenses its intellectual properties in the form of software
     and related courseware to corporate clients primarily in the banking,
     travel and insurance industries in the United States, United Kingdom,
     Canada, Latin America and South Africa. CAI began marketing its desktop
     computer learning systems and web-enabled systems in fiscal 1998.

     In October 1999, ASHI closed the Agreement and Plan of Merger with Customer
     Analytics, Inc. ("Customer Analytics") (see Note 2), forming a new company
     known as CAI, as described above. The companies were combined, using the
     carryover historical cost basis of ASHI (the acquirer for accounting
     purposes) at the time of the merger, and accounting for the acquisition of
     Customer Analytics under the purchase method.

     CONSOLIDATED FINANCIAL STATEMENTS include the accounts of CAI and its
     wholly owned subsidiaries, Customer Analytics, Inc.; ActionSystems, Inc.;
     ActionSystems UK, Ltd.; and ActionSystems Canada, Inc. (collectively
     referred to as the "Company"). Canadian and United Kingdom operations,
     which are not significant, are recorded using the U.S. dollar as the
     functional currency. Significant intercompany balances and transactions are
     eliminated in consolidation. Preparation of financial statements requires
     management to make estimates and assumptions that affect the reported
     amounts of assets and liabilities and disclosure of contingencies at the
     date of the financial statements and the reported amounts of revenues and
     expenses for the period. Differences from those estimates are recognized in
     the period they become known.

     REVENUES from license fees for software and related courseware not
     requiring significant customization are generally recognized upon receipt
     of an executed license agreement (contract) and shipment of software and
     specified courseware, provided that the license fee is fixed and
     determinable and collection is probable, and there are not significant
     remaining service obligations or significant extended payment terms on
     software license fees. Where license fee payment terms are closely linked
     to significant service obligations, the license and service fees are
     recognized as the services are performed. In certain cases, extended
     payment terms are provided for the license fees on software and related
     courseware agreements. If management concludes that the fees on these

                                      F-7
<PAGE>

     contracts are fixed or determinable and their collection is probable, the
     unbilled contract amounts are accrued; otherwise, these fees are recognized
     when they are billed and collection is probable. For the infrequent
     contracts where software and related courseware require significant
     customization or include significant services that are not priced
     separately, license fees are recognized on the percentage-of-completion
     method. Product sales are recognized as revenues when products are shipped
     and title passes. Other revenues are recognized as services are provided.

     Consulting and implementation services revenues are typically specified and
     priced separately in the contract. These revenues are recognized as
     services are performed under a time and material basis, or on the
     percentage-of-completion method when under a fixed price basis. Percentage
     of completion is determined by relating the actual hours of work performed,
     to date, to the estimated total hours of each contract. Changes in contract
     performance and conditions, including final contract settlements, may
     result in revisions to costs. These revisions and any estimated losses on
     contracts in progress are recognized in the period in which they are
     determinable.

     PRODUCT DEVELOPMENT COSTS relate to the Company's software and courseware.
     Software development costs are expensed as incurred until technological
     feasibility of the product is established as evidenced by a detail program
     design. Capitalized software and courseware development costs are amortized
     to expense upon product release using the straight-line method over 12
     months. Total costs related to software development were 3,419,990 and
     $2,238,102, of which $327,099 and $747,129 were capitalized in 1999 and
     1998, respectively. Capitalized product development costs of $0 and $70,587
     at 1999 and 1998, respectively, related to the costs of the Company's
     courseware. Amortization of capitalized product development costs of
     $679,900 and $373,275 in 1999 and 1998, respectively, is included in
     product development expense. Capitalized product development costs of
     $1,330,314 and $1,003,215 are stated net of accumulated amortization of
     $1,122,152 and $442,252 at December 31, 1999 and 1998, respectively.

     INVENTORIES consisting of printed training materials for courseware are
     stated at the lower of average cost or market.

     PROPERTY AND EQUIPMENT are stated at cost less accumulated depreciation.
     Depreciation is provided using the straight-line method over the estimated
     useful lives of the assets of primarily three to five years or the related
     lease terms if shorter.

     GOODWILL is the excess of cost over the fair value of the net assets of
     subsidiaries acquired and is being amortized on a straight-line basis over
     five years (see Note 2). Goodwill is stated net of accumulated amortization
     of $742,165 at December 31, 1999.

     DEFERRED INCOME TAXES are provided under the asset and liability method for
     temporary differences in the recognition of income and expense for tax and
     financial reporting purposes.

                                      F-8
<PAGE>

     STOCK-BASED COMPENSATION arising from stock option grants is accounted for
     by the intrinsic value method under APB Opinion No. 25. Statement of
     Financial Accounting Standards ("SFAS") No. 123 encourages (but does not
     require) the cost of stock options and other stock-based compensation
     arrangements with employees to be measured based on the fair value of the
     equity instrument awarded. As permitted by SFAS No. 123, the Company
     applies APB No. 25 to its stock-based compensation awards to employees and
     discloses in Note 8 the required pro forma effect on net income (loss).

     RECLASSIFICATIONS of certain amounts have been made in the Company's
     consolidated financial statements for consistency with the presentation of
     Exchange Applications, Inc. (see Note 10).

2.   ACQUISITION

     In October 1999, ASHI acquired 100% of the capital stock of Customer
     Analytics, a provider of industry-specific, enterprise relationship
     management applications and solutions, targeting the financial services,
     travel, pharmaceutical and high-technology industries. In this acquisition,
     ASHI issued 2,337,352 shares of preferred stock, 1,013,704 shares of common
     stock and 428,422 common stock options, which were fair valued at a total
     of $22.5 million. The acquisition has been accounted for by the purchase
     method, and goodwill of $23.2 million, including related acquisition costs,
     was recorded for the cost in excess of the fair value of net assets
     acquired of $0.1 million.

     Unaudited pro forma results of operations of the Company as if the above
     acquisition had occurred at the beginning of the years presented are as
     follows:

                                                    1999               1998

        Revenues                                 $17,049,000       $ 22,385,000
        Net loss                                 (16,624,000)        (3,912,000)

     Unaudited pro forma results of operations are not necessarily indicative of
     what the Company's actual results of operations would have been had the
     acquisition occurred at the beginning of 1998, nor do they purport to be
     indicative of the Company's future results of operations.

                                      F-9
<PAGE>

3.   ACCOUNTS RECEIVABLE AND SIGNIFICANT CUSTOMERS

     Accounts receivable at December 31, 1999 and 1998, consist of the
     following:

<TABLE><CAPTION>
                                                                          1999           1998
<S>                                                                    <C>            <C>
      Current assets:
         Total billed receivables                                      $2,885,646     $1,632,143

         Less allowance for doubtful accounts                              93,349         75,989
                                                                       ----------     ----------
         Net billed receivables                                         2,792,297      1,556,154

         Accrued, unbilled contract receivables - due in 12 months      2,730,822      2,862,748
                                                                       ----------     ----------
         Total accounts receivable - current                           $5,523,119     $4,418,902
                                                                       ==========     ==========
      Long-term assets - accrued, unbilled contract receivables -
         due in 2001                                                   $  265,000     $     --
                                                                       ==========     ==========
</TABLE>

     Accounts receivable and revenues from significant customers represent the
     following percentages of the Company's net accounts receivable and total
     revenues:

                                                                Accounts
                                            Revenues           Receivable
                                        ------------------  ------------------
                                          1999     1998       1999     1998

     Customer A                             17%       1%        19%       4%
     Customer B                             23                  10
     Customer C                              9       15          7
     Customer D                                      12                   5
     Customer E                              1                  12
     Customer F                              1                  11
     Customer G                              2        2          3       11

                                      F-10
<PAGE>

4.   PROPERTY AND EQUIPMENT

     Property and equipment at December 31, 1999 and 1998, consist of the
     following:

                                                     1999           1998

      Furniture and fixtures                      $  145,515     $  145,193
      Computer equipment                           1,228,091        886,223
      Equipment                                      127,652        110,376
      Equipment under capital lease                  452,279
      Leasehold improvements                          18,155          5,525
                                                  ----------     ----------
      Total                                        1,971,692      1,147,317

      Less accumulated depreciation                  795,563        367,449
                                                  ----------     ----------
      Property and equipment - net                $1,176,129     $  779,868
                                                  ==========     ==========


5.   CREDIT FACILITY AND DEBT

     The Company has an available bank line of credit of $3,000,000, which
     expires September 30, 2000. The agreement requires maintenance of specified
     levels of tangible net worth, current ratio limit, liabilities to tangible
     net worth and minimum interest coverage. The Company was not in compliance
     with certain bank debt covenants at December 31, 1999, and subsequently
     obtained waivers. Borrowings under the line of credit are collateralized by
     substantially all assets of the Company. At December 31, 1999 and 1998,
     $1,500,000 and $0, respectively, were outstanding under the line of credit.

                                      F-11
<PAGE>

     Notes payable and debt at December 31, 1999, consist of the following:

<TABLE><CAPTION>

      <S>                                                                                <C>
      Revolving note payable to bank to be paid down in full on or by
      November 30, 2000, in one lump sum, including interest at prime plus
      1% (9.5% at December 31, 1999)                                                      $1,500,000

      Term note payable to bank in quarterly installments of $657,000 due
      February 15, 2000, $477,000 due May 15, 2000, and $753,000 due
      August 15, 2000, including interest at prime plus 1% (9.5% at
      December 31, 1999), collateralized by certain receivables                            1,887,000

      Subordinated note payable to investor as entered into on November 9, 1999,
      and convertible into Series B Preferred Stock; if not converted, will be due in
      one lump sum on May 15, 2000 (see Note 10), including interest at 6%, less
      unamortized debt discount of $662,146 arising from the related warrants
      (see below)                                                                          2,337,854

      Capital lease obligations, payable in variable monthly installments totaling
      $136,229 in 2000, $162,616 in 2001 and $143,003 in 2002, net of $119,575
      discount and collateralized by the leased equipment                                    441,848
                                                                                          ----------
      Total                                                                                6,166,702

      Less current portion                                                                 5,861,083
                                                                                          ----------
      Long-term portion of capital lease obligation                                       $  305,619
                                                                                          ==========
</TABLE>

     The holders of the subordinated notes also received warrants to purchase,
     for $.0001 per share, 250,000 shares of Series B Convertible Preferred
     Stock of the Company. An initial value of $871,887 was allocated to the
     warrants and recorded as debt discount. Unamortized debt discount of
     $662,146 is deducted from the related debt at December 31, 1999.

                                      F-12
<PAGE>

6.   LEASE COMMITMENTS

     The Company leases certain office space and equipment under noncancelable
     operating leases. Certain operating leases contain renewal options. Rental
     expense under operating leases totaled $906,876 and $604,231 for 1999 and
     1998, respectively. Future minimum commitments for current leases at
     December 31, 1999, are as follows:

      2000                                       $1,172,881
      2001                                          919,336
      2002                                          378,477
      2003                                           40,020
      2004                                           40,020
      Thereafter                                     18,420
                                                 ----------
      Total minimum lease payments               $2,569,154
                                                 ==========




                                      F-13
<PAGE>

7.   INCOME TAXES

     The tax effects of significant items composing the Company's net deferred
     tax assets and liabilities as of December 31, 1999 and 1998, are as
     follows:

<TABLE><CAPTION>
                                                                              1999             1998
<S>                                                                       <C>              <C>
      Current asset (liability):
         Accrued expenses not currently deductible                        $   143,000      $   433,000
         Valuation allowance for receivables not currently deductible          35,000           28,000
         Capitalized product development costs deducted for tax
            purposes                                                          (77,000)         (37,000)
         Unearned compensation deducted for tax purposes                      (65,000)         (65,000)
         Prepaid expenses deducted for tax purposes                           (30,000)         (33,000)
         Other                                                                 (6,000)          (5,000)
                                                                          -----------      -----------
         Total                                                                   --            321,000

      Noncurrent asset (liability):
         Net operating loss carryforwards, expiring in 2019                 2,336,372
         Valuation allowance                                               (2,336,372)
         Accelerated depreciation for tax purposes                            (86,000)         (86,000)
         Unearned compensation deducted for tax purposes                       (2,000)         (70,000)
                                                                          -----------      -----------
         Total                                                                (88,000)        (156,000)
                                                                          -----------      -----------
      Net deferred tax asset (liability)                                  $   (88,000)     $   165,000
                                                                          ===========      ===========
</TABLE>

                                      F-14
<PAGE>


     The resulting components of income tax expense (benefit) are as follows:

                                                     1999            1998

      Current:
         U.S. federal                            $  (786,610)     $ 1,546,118
         U.S. state                                     --            135,063
                                                 -----------      -----------
         Total                                      (786,610)       1,681,181

      Deferred:
         U.S. federal                                232,486          (39,922)
         U.S. state                                   20,514           (3,523)
                                                 -----------      -----------
         Total                                       253,000          (43,445)
                                                 -----------      -----------
      Income tax expense (benefit)               $  (533,610)     $ 1,637,736
                                                 ===========      ===========


     Income tax expense (benefit) varies from the amount determined by applying
     the statutory federal income tax rate of 34% to income (loss) before income
     tax as follows:

<TABLE><CAPTION>
                                                                        1999            1998
<S>                                                                 <C>              <C>
      Income tax (benefit) computed at federal statutory rate       $(3,002,712)     $ 1,467,711
      Income-based state tax, net of federal income tax benefit                           86,816
      Goodwill amortization and other expenses not deductible
         for tax purposes                                               291,793           38,143
      Change in valuation allowance                                   2,336,372
      Other                                                            (159,063)          45,066
                                                                    -----------      -----------
      Income tax expense (benefit)                                  $  (533,610)     $ 1,637,736
                                                                    ===========      ===========
</TABLE>

8.   CAPITAL STOCK

     CONVERTIBLE, VOTING PREFERRED STOCK, SERIES A - The Company has authorized
     20,000,000 shares and issued 5,598,144 shares of no par value convertible,
     voting preferred stock at a stated price of $2.20 per share. Each share is
     convertible to a share of common stock, subject to specified adjustments,
     and has voting rights equal to the number of shares of common stock into
     which such preferred shares are then convertible. Certain voting matters
     require the approval of a majority of preferred shareholders. The preferred
     shares have liquidation privileges based on specified formulas before any
     distributions are made to holders of common stock and receive a pro rata





                                      F-15
<PAGE>

     share of any dividends declared for common stock based on the number of
     shares of common stock into which such preferred shares are then
     convertible. Prior to a defined corporate transaction such as a merger,
     sale or qualified public offering, each holder of preferred stock may
     demand the Company redeem all or a portion of shares for a cash amount per
     share based on specified formulas of the initial price and a pro rata
     portion of remaining proceeds from a corporate transaction plus all
     declared but unpaid dividends, if any, with respect to each share of
     preferred stock. Liquidation values are calculated in the same manner as
     redemption price. Upon the consummation of a qualified public offering of
     common stock, each share of Series A Preferred outstanding will be
     automatically converted into common stock.

     CONVERTIBLE, PREFERRED STOCK, SERIES B - The Company has reserved shares of
     $.0001 par value convertible preferred stock series B for potential
     issuance upon conversion of warrants related to subordinated notes payable
     (see Note 5). Each share shall have rights, preferences and limitations
     substantially identical to the Series A Preferred Stock.

     RESTRICTED COMMON STOCK - The Company has outstanding 865,454 and 1,400,720
     shares at December 31, 1999 and 1998, respectively, of restricted common
     stock to certain employees. The restricted shares have no preferences and
     vest 20% upon issuance and 20% each year over a period of four years, but
     will vest automatically if there is a change in control of the majority of
     the voting shares of the Company. The restricted shares are held in trust
     by the Company. Based on a fair value at the grant date in 1997, the
     Company recorded unearned compensation of $876,432 upon issuance, which is
     amortized over the vesting period. Of the $876,432 in unearned
     compensation, the Company recorded compensation expense of $168,218 and
     $175,284 for 1999 and 1998, respectively, in general and administrative
     expenses.

     STOCK OPTION PLAN - The Board of Directors is authorized to grant up to
     3,198,398 option shares under its Nonqualified Stock Option Plan (the
     "Plan"), which is to remain in effect for ten years to 2007 or through
     expiration of the latest option period, whichever is later. The Plan
     contains provisions upon dissolution, liquidation or merger of the Company
     to allow for immediate exercise of all issued and outstanding options.



                                      F-16
<PAGE>

     The following information summarizes the shares subject to option:

<TABLE><CAPTION>
                                                                                 Weighted Average
                                                                                    Exercise
                                                       Number of Shares          Price per Share
                                                  -------------------------     ------------------
                                                    1999            1998          1999      1998
<S>                                               <C>               <C>         <C>       <C>
      Options outstanding, beginning of year      1,030,997         325,000     $   2.75  $   0.39

      Assumed in acquisition (Note 2)               428,422            --            .54

      Granted                                       333,693         705,997         6.50      3.83

      Exercised                                      (1,000)           --            .82

      Terminated                                   (240,958)           --           4.89
                                                  ---------       ---------
      Options outstanding, end of year            1,551,154       1,030,997         2.61      2.75
                                                  =========       =========
      Options exercisable, end of year              567,581         271,199
                                                  =========       =========
      Reserved for future options                 1,647,244
                                                  =========
</TABLE>

     The following table summarizes additional information about stock options
     outstanding and exercisable at December 31, 1999:

<TABLE><CAPTION>
                                             Options Outstanding
                               -------------------------------------------------
                                                                                      Options Exercisable
                                                      Weighted                    ------------------------------
                                                      Average        Weighted                        Weighted
   Range of                                          Remaining         Average                       Average
   Exercise                        Number of         Contractual     Exercise        Number of       Exercise
    Prices                          Shares              Life           Price          Shares          Price

<S>                               <C>                <C>               <C>            <C>             <C>
 $.36 - $.54                        753,422          8.34 years        $ .47          308,265         $ .44
     $.82                           165,000          8.00 years          .82           66,000           .82
   $4 - $5                          333,847          8.92 years         4.84          133,539          4.84
    $6.50                           298,885          9.42 years         6.50           59,777          6.50
                                  ---------                                           -------         -----
                                  1,551,154          8.73 years                       567,581         $2.16
                                  =========                                           =======         =====
</TABLE>

     Shares issued upon exercise of the options are callable by the Company at
     fair value on the date of call.

                                      F-17
<PAGE>

     The Company applies the provisions of APB No. 25 and related
     Interpretations in accounting for its stock option plan. No compensation
     cost has been recognized for its stock option plan because the estimated
     fair value of the common stock at the date of option grant was not in
     excess of the option price. SFAS No. 123 prescribes a method to record
     compensation cost at the fair value of the options granted. Had
     compensation cost been determined with the method prescribed by SFAS No.
     123, the Company's pro forma net income would have been reduced by
     approximately $247,000 and $183,000 for 1999 and 1998, respectively.

     In the pro forma calculations, the weighted average fair value of options
     granted during 1999 and 1998 was estimated at $2.10 and $1.23 per share,
     respectively, on the grant date using the Black-Scholes option-pricing
     model with the following weighted average assumptions: risk-free interest
     rate of 5.6% in 1999 and 1998; no dividend yield; expected lives of seven
     years; and no expected volatility because the Company's stock is not
     publicly traded.

     COMMON STOCK RESERVED - Common shares reserved at December 31, 1999, for
     possible future issuance are as follows:

      Convertible preferred stock, Series A                   5,598,144
      Common stock options outstanding                        1,551,154
      Warrants for convertible preferred stock, Series B        250,000
                                                              ---------
      Common shares contingently issuable                     7,399,298

      Common stock options available for grant                1,647,244
                                                              ---------
      Common shares reserved for possible future issuance     9,046,542
                                                              =========


     Also, the subordinated note payable (see Note 5) is convertible into Series
     B preferred stock, which is convertible into common shares under specified
     conditions.

9.   BENEFIT PLAN

     The Company maintains a 401(k) savings plan that covers substantially all
     full-time employees. Participants may contribute a portion of their
     compensation up to the maximum allowed by the federal government, the first
     6% of which the Company matched 50% for fiscal 1999 and 1998. The matching
     contribution expense was $206,383 and $135,317 for 1999 and 1998,
     respectively, and is included in general and administrative expenses.

                                      F-18
<PAGE>

10.  SUBSEQUENT EVENTS

     On June 8, 2000, the Company entered into an agreement of merger with
     Exchange Applications, Inc. ("EAI"), after which the Company will become a
     wholly owned subsidiary of EAI. In contemplation of this merger, the
     Company's subordinated note payable due May 15, 2000 (see Note 5), was
     extended to the merger date, at which time it will be exchanged as
     specified in the agreement.

                                     ******
















                                      F-19
<PAGE>

CUSTOMER ANALYTICS, INC.

Statements of Operations and Accumulated Deficit and Cash Flows
For the period ended October 31, 1999
Together with Auditors' Report
































                                      F-20
<PAGE>

REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS



To the Board of Directors of
Customer Analytics, Inc.:

We have audited the accompanying statements of operations and accumulated
deficit and cash flows of Customer Analytics, Inc. for the ten month period
ended October 31, 1999. These statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on these financial
statements based on our audit.

We conducted our audit in accordance with auditing standards generally accepted
in the United States. Those standards require that we plan and perform the audit
to obtain reasonable assurance about whether the financial statements are free
of material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant estimates
made by management, as well as evaluating the overall financial statement
presentation. We believe that our audits provide a reasonable basis for our
opinion.

The statements of operations and accumulated deficit and cash flows were
prepared for the purpose of complying with the rules and regulations of the
Securities and Exchange Commission (for inclusion in the Form 8-K of Exchange
Applications, Inc. in relation to the acquisition of Customer Analytics, Inc.)
and is not intended to be a complete presentation of Customer Analytics, Inc.
results for the period ended October 31, 1999.

In our opinion, the statements referred to above present fairly, in all material
respects, the results of operations and cash flows of Customer Analytics, Inc.
for the ten month period ended October 31, 1999, in conformity with accounting
principles generally accepted in the United States.



/s/ Arthur Andersen, LLP
Boston, Massachusetts
August, 28, 2000













                                      F-21
<PAGE>

CUSTOMER ANALYTICS, INC.

Statement of Operations and Accumulated Deficit
for the Ten Month Period Ended October 31, 1999


                                                       1999

      Revenues                                     $   178,941

      Cost of Revenues                                 236,803
                                                   -----------

               Gross loss                              (57,862)
                                                   -----------

      Selling and Marketing Expenses                   947,210

      Research and Development Expenses              2,868,026

      General and Administrative Expenses              473,605
                                                   -----------

               Loss from operations                 (4,346,703)

      Interest Expense, net                             36,341
                                                   -----------

               Net loss                             (4,310,362)

      Accumulated deficit, beginning of period      (2,086,274)
                                                   -----------

      Accumulated deficit, end of period           $(6,396,636)
                                                   ===========


THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE FINANCIAL STATEMENTS.



                                      F-22
<PAGE>


CUSTOMER ANALYTICS, INC.

Statement of Cash Flows
for the Period Ended October 31, 1999

<TABLE><CAPTION>
                                                                                            1999
<S>                                                                                      <C>
      Cash Flows from Operating Activities:
         Net loss                                                                        $(4,310,362)
         Adjustments to reconcile net loss to net cash used in operating activities-
           Depreciation                                                                       93,144
         Changes in current assets and liabilities-
           Accounts receivable                                                              (109,515)
           Prepaid expenses and other current assets                                        (105,229)
           Contract costs in progress                                                        170,814
           Accounts payable                                                                   11,213
           Accrued expenses                                                                  302,656
           Deferred revenue                                                                  253,980
                                                                                         -----------

               Net cash used in operating activities                                      (3,693,299)
                                                                                         -----------
      Cash Flows from Investing Activities:
         Sale of marketable securities                                                     1,979,840
         Purchase of property and equipment                                                  (40,327)
         Increase in other assets                                                            (97,793)
                                                                                         -----------

               Net cash provided by investing activities                                   1,841,720
                                                                                         -----------
      Cash Flows from Financing Activities:
         Proceeds from sale of convertible debt                                              800,000
         Proceeds from capitalized leases                                                    129,218
         Payments on capital lease obligations                                              (108,187)
                                                                                         -----------

               Net cash provided by financing activities                                     821,031
                                                                                         -----------

      Net Decrease in Cash and Cash Equivalents                                           (1,030,548)

      Cash and Cash Equivalents, beginning of period                                       1,198,405
                                                                                         -----------

      Cash and Cash Equivalents, end of period                                           $   167,857
                                                                                         ===========

      Supplemental Schedule of Cash Flow Information:
         Cash paid for interest                                                          $     7,728
                                                                                         ===========

      Supplemental Schedule of Noncash Investing and Financing Activities:
         Property and equipment acquired under capital lease obligation                  $   410,393
                                                                                         ===========

THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THESE FINANCIAL STATEMENTS.
</TABLE>

                                      F-23
<PAGE>
(1)  OPERATIONS AND SIGNIFICANT ACCOUNTING POLICIES

     Customer Analytics, Inc. (the "Company") is a provider of
     industry-specific, enterprise relationship management ("ERM") applications
     and solutions. Target industries include financial services, travel,
     pharmaceuticals, and high technology. ERM enables an enterprise to obtain a
     consistent and comprehensive view of each current and prospective customer,
     thus understanding the needs and associated value of each customer, in the
     process of improving revenue growth, profit, and shareholder value.

     The Company is subject to risks common to companies in the industry
     including, but not limited to, new technological innovations, dependence on
     key individuals, protection of proprietary technology, uncertainty of
     market acceptance of products, and the need to obtain additional financing.

     The accompanying financial statements reflect the application of certain
     significant accounting policies as described in this note and elsewhere in
     the accompanying notes to financial statements.

     (a) USE OF ESTIMATES

         The preparation of financial statements in conformity with generally
         accepted accounting principles requires management to make estimates
         and assumptions that affect the reported amounts of revenues and
         expenses during the reporting period. Actual results could differ from
         those estimates.

     (b) REVENUE RECOGNITION

         The Company provides system design, implementation and support services
         under fixed price and time and materials contracts. For fixed price
         contracts where reasonably dependable estimates are available, revenue
         is recorded on the basis of the estimated percentage of completion of
         services rendered. When reasonably dependable estimates are not
         available, the Company uses the completed contract method of accounting
         where costs are capitalized, to the extent they will be realized, as
         incurred until the contract is completed. Losses, if any, on fixed
         price contracts are recognized when the loss is determined. For time
         and materials contracts, revenue is recorded at contractually agreed
         upon rates as the costs are incurred.

         Revenues for software application sales are recognized on the basis of
         customer acceptance over the period of software implementation.

     (c) DEPRECIATION

         The Company provides for depreciation using the straight-line method by
         charges to operations in amounts that allocate the cost of equipment
         over their estimated useful lives, as follows:

                                                 ESTIMATED
                   ASSET CLASSIFICATION         USEFUL LIVES

                 Computer equipment                5 years
                 Furniture and fixtures            7 years
                 Software                          3 years
                 Office equipment                  5 years

         Depreciation expense recorded in the period ended October 31, 1999 was
         $93,144.

                                      F-24
<PAGE>

     (d) RESEARCH AND DEVELOPMENT EXPENSES

         Software development costs have been accounted for in accordance with
         Statement of Financial Accounting Standards (SFAS) No. 86, ACCOUNTING
         FOR THE COSTS OF COMPUTER SOFTWARE TO BE SOLD, LEASED OR OTHERWISE
         MARKETED. Under SFAS No. 86, capitalization of software development
         costs begins upon the establishment of technological feasibility until
         the point of general release of the product, subject to net realizable
         value considerations. The Company may begin capitalization upon
         completion of a working model. To date, no costs have been capitalized
         as the costs incurred between the establishment of technological
         feasibility and general release were immaterial. Accordingly, the
         Company has charged all such costs to research and development
         expenses.

     (e) ACCOUNTING FOR STOCK-BASED COMPENSATION

         In October 1995, the FASB issued SFAS No. 123, ACCOUNTING FOR
         STOCK-BASED COMPENSATION, which requires the measurement of the fair
         value of stock options to be included in the statement of income or
         disclosed in the notes to the financial statements. The Company has
         determined that it will continue to account for stock-based
         compensation for employees under Accounting Principles Board Opinion
         No. 25 and elect the disclosure-only alternative.

     (f) NEW ACCOUNTING STANDARDS

         The Securities and Exchange Commission released Staff Accounting
         Bulletin (SAB) No. 101, REVENUE RECOGNITION IN FINANCIAL STATEMENTS, on
         December 3, 1999. This bulletin provides additional guidance on the
         accounting for revenue recognition, including both broad conceptual
         discussions as well as certain industry-specific guidance. The guidance
         is effective for the second quarter 2000. The Company does not expect
         the adoption of SAB No. 101 to have a material impact on the Company's
         results of operations.

(2)  INCOME TAXES

     The Company follows the provisions of SFAS No. 109, ACCOUNTING FOR INCOME
     TAXES. Under SFAS No. 109, deferred tax assets or liabilities are computed
     based on the differences between the financial statement and income tax
     bases of assets and liabilities using the enacted marginal tax rate.

     At October 31, 1999, the Company had available net operating loss
     carryforwards of approximately $5,030,000. The carryforwards may be used to
     offset future taxable income, if any, and expire through 2019. As of
     October 31, 1999 the Company had a deferred tax asset of approximately
     $2,500,000. The principal components of the deferred tax assets are
     start-up expenditures that have been capitalized for income tax purposes,
     net operating loss carryforwards and tax credits. The Company has recorded
     full valuation allowances against its deferred tax assets due to
     uncertainty regarding the realizability of this asset.

     The Internal Revenue Code contains provisions that may limit the net
     operating loss carryforwards available to be used in any given year in the
     event of significant changes in ownership interests in the Company.

     A reconciliation of the federal statutory rate to the Company's effective
     rate for the ten month period ended October 31, 1999 is as follows:

     Provision at federal statutory rate                             (34)%
     State income taxes, net of federal                               (6)
     Change in valuation allowance                                    40
                                                                --------
     Effective tax rate                                                0%
                                                                ========

(3)  LEASE COMMITMENTS

     The Company leases certain office space and equipment under noncancellable
     operating leases. Rental expense under operating leases totaled $148,953
     for the ten month period ended October 31, 1999.

                                      F-25
<PAGE>



















                               CUSTOMER ANALYTICS, INC.
                           (A DEVELOPMENT STAGE ENTERPRISE)

                                 FINANCIAL STATEMENTS

                          FOR THE PERIOD FROM APRIL 16, 1998
                       (DATE OF INCEPTION) TO DECEMBER 31, 1998



























                                      F-26
<PAGE>



                        REPORT OF INDEPENDENT ACCOUNTANTS



To the Board of Directors and Stockholders of
Customer Analytics, Inc.:

In our opinion, the accompanying balance sheet and the related statements of
operations, stockholders' deficit and cash flows present fairly, in all material
respects, the financial position of Customer Analytics, Inc. at December 31,
1998, and the results of its operations and its cash flows for the period from
April 16, 1998 (date of inception) to December 31, 1998 in conformity with
generally accepted accounting principles. These financial statements are the
responsibility of the Company's management; our responsibility is to express an
opinion on these financial statements based on our audit. We conducted our audit
of these statements in accordance with generally accepted auditing standards
which require that we plan and perform the audit to obtain reasonable assurance
about whether the financial statements are free of material misstatement. An
audit includes examining, on a test basis, evidence supporting the amounts and
disclosures in the financial statements, assessing the accounting principles
used and significant estimates made by management, and evaluating the overall
financial statement presentation. We believe that our audit provides a
reasonable basis for the opinion expressed above.

The accompanying financial statements have been prepared assuming that the
Company will continue as a going concern. As discussed in Note 1 to the
financial statements, the Company is in the development stage and will require
additional financing which raises substantial doubt about its ability to
continue as a going concern. Management's plans in regard to these matters are
also described in Note 1. The financial statements do not include any
adjustments that might result from the outcome of this uncertainty.





/s/ PriceWaterhouseCoopers, LLP
Boston, Massachusetts
February 26, 1999, except for the information in Note 11 as to which the date is
    August 17, 1999














                                      F-27
<PAGE>


                            CUSTOMER ANALYTICS, INC.
                        (A DEVELOPMENT STAGE ENTERPRISE)

                                  BALANCE SHEET

                                DECEMBER 31, 1998

                                     ASSETS

Current Assets:
  Cash and cash equivalents                                      $ 1,198,405
  Short-term investments                                           1,979,840
  Accounts receivable                                                 29,426
  Contract costs in process                                          170,814
  Prepaid expenses and other current assets                           73,840
                                                                 -----------
     Total current assets                                          3,452,325

Property and equipment, net                                          190,299
                                                                 -----------

     Total assets                                                $ 3,642,624
                                                                 ===========

                      LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
  Accounts payable                                                   248,212
  Accrued expenses                                                    70,209
  Accrued compensation                                                37,184
  Accrued contract loss                                              120,632
  Current portion of capital lease obligation                          8,392
                                                                 -----------

     Total current liabilities                                       484,629

Capital lease obligation                                              16,933

Commitments and contingencies (Note 6)

Series A redeemable convertible preferred stock, $.0001 par
  value; 2,500,000 shares authorized, issued and outstanding
  ($5,000,000 liquidation preference)                              5,231,233

Stockholders' deficit:
Common stock, $.0001 par value; 10,000,000 shares authorized;
  1,025,000 share issued and 625,000 shares outstanding                  103
Additional paid in capital                                                --
Deficit accumulated during the development stage                  (2,086,274)
Less: common stock in treasury, 400,000 shares, at cost               (4,000)
                                                                 -----------
     Total stockholders' deficit                                   2,090,171
                                                                 -----------
       Total liabilities and stockholder's deficit               $ 3,642,624
                                                                 ===========

    THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THE FINANCIAL STATEMENTS.



                                      F-28
<PAGE>


                            CUSTOMER ANALYTICS, INC.
                        (A DEVELOPMENT STAGE ENTERPRISE)

                             STATEMENT OF OPERATIONS

         FOR THE PERIOD FROM APRIL 16, 1998 (DATE OF INCEPTION) THROUGH
                                DECEMBER 31, 1998







Operating expenses:
  Selling and marketing                                          $   204,828
  Research and development                                         1,190,408
  General and administrative                                         520,148
                                                                 -----------

     Operating loss                                               (1,915,384)

  Interest income                                                     84,164
  Interest expense                                                     1,156
  Other expense, net                                                   1,154
                                                                 -----------
       Net loss                                                  $(1,833,530)
                                                                 ===========














    THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THE FINANCIAL STATEMENTS.





                                      F-29
<PAGE>
                            CUSTOMER ANALYTICS, INC.
                        (A DEVELOPMENT STAGE ENTERPRISE)

        STATEMENT OF REDEEMABLE PREFERRED STOCK AND STOCKHOLDERS' DEFICIT

FOR THE PERIOD FROM APRIL 16, 1998 (DATE OF INCEPTION) THROUGH DECEMBER 31, 1998

<TABLE><CAPTION>
                                                SERIES A
                                               REDEEMABLE
                                               CONVERTIBLE
                                             PREFERRED STOCK       |        COMMON STOCK
                                        -------------------------  |  -------------------------
                                                       CARRYING    |                    PAR
                                            SHARES       VALUE     |     SHARES        VALUE
<S>                                       <C>         <C>          |    <C>         <C>
Initial issuance of common stock                                   |
     in connection with formation                                  |
     of the Company                            --            --    |    1,025,000   $       103
                                                                   |
Issuance of Series A redeemable                                    |
     convertible preferred stock,                                  |
     net of issuance costs of $31,658     2,500,000   $ 4,968,342  |         --            --
                                                                   |
Purchase of common stock                       --            --    |         --            --
                                                                   |
Accretion of Series A redeemable                                   |
     convertible preferred stock                                   |
     to redemption value                       --         262,891  |         --            --
                                                                   |
Net loss                                       --            --    |         --            --
                                        -----------   -----------  |  -----------   -----------
                                                                   |
Balance, December 31, 1998                2,500,000   $ 5,231,233  |    1,025,000   $       103
                                        ===========   ===========  |  ===========   ===========
</TABLE>
<TABLE><CAPTION>
                                                        DEFICIT
                                                      ACCUMULATED
                                         ADDITIONAL    DURING THE      TREASURY        TOTAL
                                          PAID-IN      DEVELOPMENT       STOCK      STOCKHOLDERS'
                                          CAPITAL         STAGE         AT COST        EQUITY
                                        -----------    -----------    -----------    -----------
<S>                                     <C>            <C>            <C>            <C>
Initial issuance of common stock
     in connection with formation
     of the Company                     $    10,147             --             --    $    10,250

Issuance of Series A redeemable
     convertible preferred stock,
     net of issuance costs of $31,658          --               --             --             --

Purchase of common stock                       --               --    $    (4,000)        (4,000)

Accretion of Series A redeemable
     convertible preferred stock
     to redemption value                    (10,147)   $  (252,744)            --       (262,891)

Net loss                                                (1,833,530)            --     (1,833,530)
                                        -----------    -----------    -----------    -----------
Balance, December 31, 1998                     --      $(2,086,274)   $    (4,000)   $(2,090,171)
                                        ===========    ===========    ===========    ===========
</TABLE>
    THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THE FINANCIAL STATEMENTS.

                                      F-30
<PAGE>
                            CUSTOMER ANALYTICS, INC.
                        (A DEVELOPMENT STAGE ENTERPRISE)

                             STATEMENT OF CASH FLOWS

             FOR THE PERIOD FROM APRIL 16, 1998 (DATE OF INCEPTION)
                            THROUGH DECEMBER 31, 1998


Cash flows from operating activities:
   Net loss                                                       $(1,833,530)
   Adjustments to reconcile net loss to net cash used
      for operating activities:
      Depreciation and amortization                                    11,506
      Charge for technology rights                                    250,000
      Increase in assets and liabilities:
         Accounts receivable                                          (29,426)
         Contract costs in process                                   (170,814)
         Prepaid expenses and other current assets                    (73,840)
         Accounts payable                                             248,212
         Accrued expenses and compensation                            107,393
         Accrued contract loss                                        120,632
                                                                  -----------

Net cash used for operating activities                             (1,369,867)
                                                                  -----------

Cash flows from investing activities:
   Purchases of property and equipment                               (174,158)
   Purchases of short-term investments                             (1,979,840)
                                                                  -----------

Net cash used for investing activities                             (2,153,998)
                                                                  -----------

Cash flows from financing activities:
   Proceeds from issuance of common stock                              10,250
   Proceeds from issuance of preferred stock, net                   4,718,342
   Acquisition of treasury stock                                       (4,000)
   Principal payments on capital lease obligation                      (2,322)
                                                                  -----------

Net cash provided by financing activities                           4,722,270
                                                                  -----------

Net increase in cash and cash equivalents                           1,198,405
Cash and cash equivalents, beginning of period                             --
                                                                  -----------
Cash and cash equivalents, end of period                          $ 1,198,405
                                                                  ===========

Supplemental disclosures of cash flow information:
   Interest paid                                                        1,156

Supplemental disclosure of noncash financing activities:
   250,000 shares of Series A Redeemable Convertible Preferred
     Stock issued in exchange for technology rights               $   250,000
   Acquisition of property and equipment under capital
     lease obligations                                            $    27,647
                                                                  ===========

    THE ACCOMPANYING NOTES ARE AN INTEGRAL PART OF THE FINANCIAL STATEMENTS.

                                      F-31
<PAGE>

1.   NATURE OF BUSINESS:
     ------------------

     Customer Analytics, Inc. (the "Company"), which began operations on April
     16, 1998, is a development stage enterprise. The Company is a provider of
     industry-specific, enterprise relationship management ("ERM") applications
     and solutions. Target industries include financial services, travel,
     pharmaceuticals, and high technology. ERM enables an enterprise to obtain a
     consistent and comprehensive view of each current and prospective customer,
     thus understanding the needs and associated value of each customer, in the
     process improving revenue growth, profit, and shareholder value.

     Since its inception, the Company has devoted substantially all of its
     efforts to raising capital, developing technologies, acquiring equipment
     and recruiting new employees. Accordingly, the Company is considered a
     development stage enterprise as defined in Statement of Financial
     Accounting Standards No. 7 and the accompanying financial statements
     represent those of a development stage enterprise.

     The Company is still in the development stage and has not yet achieved
     significant operations. In order for the Company to emerge out of the
     development stage and to continue as a going concern, the Company plans to
     raise additional capital through further equity offerings or debt
     financing.

     Ultimately, continuation of the Company as a going concern is dependent on
     its ability to raise capital through equity placements and achieve a level
     of operations sufficient to meet cash flow requirements and to recover the
     development costs incurred. The Company's capital requirements may change
     depending upon numerous factors, including progress of the Company's
     research and development programs, resources the Company devotes to
     self-funded projects, and demand for the Company's products. There can be
     no assurance that management will be successful with either raising
     additional capital or achieving a level of operations sufficient to meet
     cash flow requirements. All operations since inception have been in the
     United States.

     The Company is subject to risks common to companies in the industry
     including, but not limited to, new technological innovations, dependence on
     key individuals, protection of proprietary technology, uncertainty of
     market acceptance of products, and the need to obtain additional financing.

2.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:
     ------------------------------------------

     CASH, CASH EQUIVALENTS AND SHORT-TERM INVESTMENTS

     The Company considers all highly liquid investments with original
     maturities of three months or less to be cash equivalents. At December 31,
     1998, cash equivalents consisted of a money market account. Short-term



                                      F-32
<PAGE>

     investments consist of investments with maturity dates exceeding three
     months but less than one year, and consisted of government obligations at
     December 31, 1998.

     REVENUE RECOGNITION

     The Company provides system design, implementation and support services
     under fixed price and time and materials contracts. For fixed price
     contracts where reasonably dependable estimates are available, revenue is
     recorded on the basis of the estimated percentage of completion of services
     rendered. When reasonably dependable estimates are not available, the
     Company uses the completed contract method of accounting where costs are
     capitalized as incurred until the contract is completed. Losses, if any, on
     fixed price contracts are recognized when the loss is determined. For time
     and materials contracts, revenue is recorded at contractually agreed upon
     rates as the costs are incurred. Revenues for software application sales
     are recognized on the basis of customer acceptance over the period of
     software implementation.

     PROPERTY AND EQUIPMENT

     Property and equipment are stated at cost. Depreciation is computed using
     the straight-line method over the estimated useful lives of the assets as
     follows:

          Computer equipment                                   5 years
          Purchased software                                   3 years
          Office equipment                                     5 years
          Furniture and fixtures                               7 years

     Repair and maintenance costs are expensed as incurred. Costs of major
     additions and betterments are capitalized. On disposal, the related cost
     and accumulated depreciation are eliminated from the accounts and any
     resulting gain or loss is included in the determination of income or loss.

     RESEARCH AND DEVELOPMENT COSTS

     Research and development costs are expensed as incurred. Research and
     development costs include $250,000 of expenses related to technology rights
     received in exchange for Series A Redeemable Preferred Stock. The
     technology was intended to be used in the initial development of the
     Company's product.

     INCOME TAXES

     Deferred tax assets and liabilities are recognized based on temporary
     differences between the financial statement and tax bases of assets and
     liabilities using current enacted tax rates in effect for the year in which
     the difference is expected to reverse. A valuation allowance is provided
     for net deferred tax assets if, based upon the available evidence, it is
     more likely than not that some or all of the deferred tax assets will not
     be realized.




                                      F-33
<PAGE>

     USE OF ESTIMATES

     The preparation of financial statements in conformity with generally
     accepted accounting principles requires management to make estimates and
     assumptions that affect the reported amounts of assets and liabilities,
     disclosure of contingent assets and liabilities at the dates of the
     financial statements and the reported amounts of revenues and expenses
     during the reporting periods. Actual results could differ from those
     estimates.

     FINANCIAL INSTRUMENTS AND CONCENTRATION OF CREDIT RISK

     Financial instruments that subject the Company to concentration of credit
     risk consist principally of cash, cash equivalents, short-term investments
     and accounts receivable which have fair values that approximate their
     carrying amounts. Cash, cash equivalents and short-term investments are
     primarily invested in government obligations and money market accounts
     primarily through one financial institution. The Company has not
     experienced significant losses on short-term investments.

3.   PROPERTY AND EQUIPMENT:
     ----------------------

     Property and equipment at December 31, 1998 consists of:


         Computer equipment                                  $ 125,810
         Purchased software                                     29,434
         Office equipment                                       16,561
         Furniture and fixtures                                 30,000
                                                             ---------
                                                               201,805
                                                             ---------
         Less: accumulated depreciation and amortization       (11,506)
                                                             ---------

         Property and equipment, net                         $ 190,299
                                                             =========

     The carrying value of assets under capital leases which are included in
     office equipment above is as follows:


         Equipment held under capital lease                  $  27,647
         Accumulated amortization                                1,686


     Depreciation expense was $11,506 from April 16, 1998 (date of inception) to
     December 31, 1998.



                                      F-34
<PAGE>

4.   STOCKHOLDERS' DEFICIT:
     ---------------------

     COMMON STOCK

     The Company has authorized 10,000,000 shares of $.0001 par value common
     stock and 2,500,000 shares of $.0001 par value preferred stock. Dividend
     and liquidation rights of common stock are subordinated to those of all
     series of preferred stock. The Company has reserved 1,175,000 shares of
     common stock for issuance under the 1998 stock option plan.

     In May 1998, 1,025,000 shares of common stock which are subject to vesting
     provisions based on employment were issued to the founders of the Company
     for $.01 per share resulting in gross proceeds of $10,250. Subsequent to
     issuance, 400,000 shares of the common stock were repurchased by the
     Company, at cost, due to a founder's termination with the Company. The
     remaining shares of common stock vest at 125,000 shares after one year and
     31,250 shares per quarter thereafter.

     TREASURY STOCK

     In November 1998, the Company repurchased 400,000 shares of its common
     stock at $.01 per share from a former employee of the Company for an
     aggregate purchase price of $4,000.

     STOCK OPTION PLAN

     In June 1998, the Company adopted the 1998 Stock Option Plan (the "Plan").
     The Plan is administered by the Board of Directors, and allows for the
     granting of stock awards to eligible directors, employees, consultants, and
     officers in the form of incentive stock options and nonqualified stock
     options. The aggregate number of shares which may be issued pursuant to the
     Plan is 1,175,000. Awards granted under the Plan are subject to terms and
     conditions, as defined in the Plan and as determined by the Board of
     Directors. Options typically vest over four years and the exercise price
     per share is subject to certain pricing restrictions as defined in the
     Plan. Options granted under the plan generally expire 10 years from the
     date of grant or within three months of termination.

     Information related to all stock options granted by the Company is as
     follows:
                                                                     WEIGHTED
                                                                     AVERAGE
                                                      SHARES      EXERCISE PRICE
                                                     -------      --------------
         Outstanding at April 16, 1998
         Granted                                     323,500          $0.50
         Canceled
         Exercised                                        --             --
                                                     -------          -----
         Outstanding at December 31, 1998            323,500          $0.50
                                                     =======          =====
         Options exercisable                              --             --

         Options available for future grants         851,500             --

                                      F-35
<PAGE>

        The following table summarizes information concerning currently
        outstanding options:

                                             WEIGHTED AVERAGE        WEIGHTED
            RANGE OF          NUMBER OF         REMAINING            AVERAGE
         EXERCISE PRICES     OUTSTANDING     CONTRACTUAL LIFE     EXERCISE PRICE
         ---------------     -----------     ----------------     --------------
             $0.50             323,500           9.8 years             $0.50

        The exercise price for each of the above grants was determined by the
        Board of Directors of the Company to be equal to the fair market value
        of the common stock on the date of grant. In reaching this determination
        at the time of each grant, the Board considered a broad range of factors
        including the illiquid nature of an investment in the Company's common
        stock, the Company's historical financial performance, and the Company's
        future prospects.

        The Company applies Accounting Principles Board Opinion No. 25,
        "Accounting for Stock Issued to Employees," and related interpretations
        in accounting for the Plan. Had compensation cost for the Plan been
        determined on the fair value at the grant dates for awards under the
        Plan using the minimum value method consistent with Statement of
        Financial Accounting Standards No. 123 ("SFAS 123") "Accounting for
        Stock-Based Compensation," the Company's net loss for the year ended
        December 31, 1998 would have been increased by approximately $2,100. In
        computing this pro forma amount for the year ended December 31, 1998,
        the Company has assumed a weighted average risk free rate of return of
        4.72%, an expected life of seven years, no volatility and no dividends.
        The average fair value of the options granted during 1998 is estimated
        as $.14 on the date of grant.

        The effects of applying SFAS 123 in this pro forma disclosure are not
        indicative of future amounts. Additional awards in future years are
        anticipated.

        STOCK WARRANTS

        In July 1998, the Company agreed to issue warrants to their bank to
        purchase shares of common stock based on the outstanding principal
        balance of their credit facility (Note 9). No warrants were issued or
        outstanding at December 31, 1998.

5.   REDEEMABLE CONVERTIBLE PREFERRED STOCK:
     --------------------------------------

     In June 1998, the Company issued 2,500,000 shares of Series A Redeemable
     Convertible Preferred Stock ("Series A Stock") at $2.00 per share resulting
     in gross cash proceeds of $4,750,000 and of $250,000 for technology rights.
     Series A Stock contains the following provisions:

                                      F-36
<PAGE>

        CONVERSION

        Each share of Series A Stock is convertible into one share of common
        stock at the option of the holder, adjustable for certain dilutive
        events. Conversion is automatic upon the closing of an initial public
        offering at $10 per share in which the Company receives at least
        $13,500,000 of gross proceeds, or upon request of two-thirds of the
        holders of Series A Stock.

        VOTING RIGHTS

        The holders of Series A Stock are entitled to voting rights equivalent
        to the number of shares of common stock into which each share of
        preferred stock is then convertible.

        DIVIDENDS

        The Board of Directors may, at its discretion, declare and pay dividends
        at a rate of $.16 per share per annum for Series A Stock prior, and in
        preference to, any dividends paid on common stock. Dividends are not
        mandatory or cumulative. No dividends were declared or paid from April
        16, 1998 (date of inception) to December 31, 1998.

        LIQUIDATION

        In the event of any liquidation of the Company, the holders of Series A
        stock will be entitled to receive in preference to all common
        stockholders, an amount equal to $2.00 per share, plus all declared but
        unpaid dividends.

        REDEMPTION

        At any time on or before the fifth anniversary of the original issue
        date, the Company will redeem the outstanding shares of Series A Stock
        upon request from a majority of the holders of then outstanding Series A
        Stock on the later of the date one month following the Company's receipt
        of such notice, or the fifth anniversary of the original issue date, in
        three equal, annual installments. The redemption price shall be $2.00
        per share plus 8% of the original issue price, $2.00, per year
        compounded annually less any dividends paid per share. The redemption
        price is subject to increase if funds legally available to redeem such
        shares are insufficient at the redemption date.

6.   COMMITMENTS AND CONTINGENCIES:
     -----------------------------

     The Company leases its facility and certain office equipment under
     operating and capital lease agreements. These lease agreements expire at
     dates through 2002.

                                      F-37
<PAGE>

     Future minimum lease payments are as follows:

                                                        OPERATING      CAPITAL
                                                        ---------     ---------
         1999                                           $ 108,971     $  11,403
         2000                                             108,971        11,403
         2001                                             107,249         6,866
         2002                                              97,115            --
                                                        ---------     ---------
         Total minimum payments required                $ 422,306        29,672
                                                        =========

         Less: amount representing interest                               4,347
                                                                      ---------
         Present value of minimum lease payments                         25,325

         Less: current portion                                            8,392
                                                                      ---------
         Long-term portion                                            $  16,933
                                                                      =========

     Rent expense on operating leases was approximately $36,000 for the period
     from inception (April 16, 1998) to December 31, 1998.


7.   INCOME TAXES:
     ------------

     No provision for income taxes has been recorded due to the Company's net
     losses. Components of the net deferred tax asset at December 31, 1998 are
     as follows:

         Net operating loss carryforwards                   $ 606,630
         Start-up costs                                       131,005
         Organization costs                                       751
         Depreciation                                          (1,293)
         Research and development credits/carryforwards        65,404
                                                            ---------
                                                              802,497

         Valuation allowance                                 (802,497)
                                                            ---------
         Net deferred tax asset                                    --
                                                            =========


     At December 31, 1998, the Company had net operating loss carryforwards
     available to offset future taxable income of approximately $1,500,000,
     which expire in 2018. The Company also has available research and
     development credits for federal and state income tax purposes of
     approximately $43,000 and $33,000, respectively, which expire in 2018 and
     2013, respectively.

     At December 31, 1998, the Company has established a valuation allowance
     equal to the value of the net deferred tax asset due to the Company's
     history of net losses and the uncertainty surrounding the realization of
     these assets. Under the Internal Revenue Code, certain substantial changes
     in the Company's ownership could limit the amount of net operating loss
     carryforwards and tax credits that could be utilized in any one year to
     offset future taxable income or tax liabilities.

                                      F-38
<PAGE>

8.   SIGNIFICANT CUSTOMER:
     --------------------

     During 1998, the Company engaged in product development and had receivables
     from one customer for a project which is being accounted for under the
     completed contract method of accounting.

9.   EMPLOYEE BENEFIT PLAN:
     ---------------------

     In 1998, the Company established a savings plan with employer matching
     provisions covering substantially all of its employees. Eligible employees
     are permitted to contribute to the 401(k) plan through payroll deductions
     within statutory and plan limits. The Company's matching contribution to
     the 401(k) savings plan is subject to limitations as defined in the 401(k)
     plan. For the period from April 16, 1998 (date of inception) to December
     31, 1998 the Company contributed approximately $1,500 to the savings plan.

10.  LINE OF CREDIT:
     --------------

     The Company has a line of credit agreement with its bank which bears
     interest at the prime rate plus 1%. $250,000 is available for equipment
     advances which expired on January 17, 1999, with an additional $500,000
     available for working capital advances which expires on January 17, 2000.
     As part of the agreement, the bank is entitled to receive warrants based on
     the outstanding principal balance of the line. There have been no advances
     under the line of credit for the period from April 16, 1998 (date of
     inception) to December 31, 1998.

11.  SUBSEQUENT EVENTS:
     -----------------

     In April 1999, the Company entered into a Master Equipment Lease Agreement
     providing for a lease line of credit of $1,000,000 for the purpose of
     purchasing capital equipment through December 1999. The interest rate is
     equal to a monthly rate of approximately 3.2% of the equipment's original
     purchase price. The lease shall be repaid in 36 equal monthly installments
     of principal plus interest. At the end of the lease term the Company has
     the option to purchase leased equipment for 15% of the original purchase
     price or extend the lease for a period of six months.In August 1999, the
     Company received gross proceeds of $400,000 from the sale of convertible
     subordinated notes from investors. The notes bear interest at six percent
     per annum and are due on the earlier of December 31, 1999 or when declared
     due after an event of default. The notes are convertible at the election of
     the holder into either shares of Series B Preferred Stock if $6,000,000






                                      F-39
<PAGE>

     worth of shares have been issued by the Company at the issuance price or
     into shares of the common stock at $2.00 per share. In the event that the
     Company does not issue the Series B Preferred Stock in the specified
     timeframe, the Company will issue warrants to the investors to purchase
     shares of Series B Preferred Stock based upon a formula which is defined in
     the notes.













































                                      F-40
<PAGE>


b)   PRO FORMA CONSOLIDATED FINANCIAL INFORMATION

INTRODUCTION

The following unaudited pro forma consolidated financial statements have been
prepared to give the effect to the acquisition of Customer Analytics Holdings,
Inc. (CAH) by Exchange Applications, Inc. (Exchange) and the acquisition of
Customer Analytics, Inc. (CAI) by CAH.

On June 8, 2000, Exchange entered into a definitive merger agreement to acquire
all of the outstanding capital stock of CAH. Under the terms of the agreement,
Exchange issued shares of its common stock and stock options to existing holders
of CAH common stock and stock options. Exchange received Harte-Scott Redino
regulatory approval from the United States Justice Department on June 12, 2000
and took effective control of CAH on June 13, 2000. The value of the Exchange
common stock issued in the transaction, including shares issuable under assumed
options, was $113,944,000.

The unaudited pro forma consolidated statements of operations combine the
historical statements of operations of Exchange and CAH for the year ended
December 31, 1999 and the period ended June 30,2000 as if the acquisition had
occurred on January 1, 1999. On October 29, 1999, CAH (then known as Action
Systems Holdings, Inc). acquired CAI and adopted its name. The results of this
entity have also been included in the unaudited pro forma consolidated
statements of operations as if this acquisition also occurred on January 1,
1999.

The pro forma financial statements utilize the purchase method of accounting for
the merger of Exchange and CAH as well as the merger of Action Systems Holdings,
Inc. and CAI Under the purchase method of accounting, the purchase price is
allocated to assets acquired and liabilities assumed based on their estimated
fair value at the time of the merger. The pro forma condensed consolidated
financial statements reflect pro forma adjustments made to combine Exchange, CAH
and CAI using the purchase method of accounting.

Such unaudited pro forma consolidated financial information is presented for
illustrative purposes only and is not necessarily indicative of the financial
position or results of operations that would have actually been reported had the
acquisition occurred at the beginning of the period presented, nor is it
necessarily indicative of future financial position or results of operations.
These unaudited pro forma consolidated financial statements are based upon the
respective historical financial statements of Exchange, CAH and CAI and should
be read in conjunction with the respective historical financial statements and
notes thereto of Exchange, CAH, and CAI, which have been included elsewhere in
this document. The unaudited pro forma consolidated financial statements do not
incorporate, nor do they assume, any benefits from cost savings or synergies of
operations of the enlarged group.


<PAGE>
<TABLE><CAPTION>
                         Six Months Ended June 30, 2000

                                                        CUSTOMER
                                                        ANALYTICS
                                                      HOLDINGS, INC.       PRO FORMA
                                           EXCHANGE   1/1/00-6/12/00    ADJUSTMENTS REF     TOTAL
<S>                                          <C>           <C>         <C>                  <C>
Revenues:

License fees                                 23,613        8,668                               32,281

Services and maintenance                     11,187        5,058                               16,245
                                            -------      -------                           ----------
Total revenues                               34,800       13,726                               48,526
                                            -------      -------                           ----------
Cost of revenues:

Software license fees                           362           39                                  401

Services and maintenance                      7,490        6,159                               13,649
                                            -------      -------                           ----------
Total cost of revenues                        7,852        6,198                               14,050
                                            -------      -------                           ----------
Gross profit                                 26,948        7,528                               34,476
Operating expenses:

Sales and marketing                          11,029        4,339                               15,368

Research and development                      7,788        4,894                               12,682

General and administrative                    4,174        2,239                                6,413
Amortization of MSI non current asset        10,010            -                               10,010

Amortization of goodwill and intangibles      3,506        2,270           10,900 (b)          16,676
                                            -------      -------                           ----------
Total operating expenses                     36,507       13,742                               61,149
                                            -------      -------                           ----------
Loss from operations                         (9,559)      (6,214)                             (26,673)
Other income (expense)

Interest income                                 848           40                                  888

Interest expense                             (1,321)      (1,128)             (43)(c)          (2,492)

Amortization of debt discount                    --         (662)             662 (d)              --
                                            -------      -------                           ----------
Total other income (expense)                   (473)      (1,750)                              (1,604)

Loss before provision for income taxes      (10,032)      (7,964)                             (28,277)

Provision for income taxes                      (21)         211             (190)(e)              --
                                            -------      -------                           ----------
Net loss applicable to common stockholders  (10,053)      (7,753)                             (28,277)
                                            =======      =======                           ==========
Net loss per common and equivalent share                                                        (0.94)
                                                                                           ==========
Weighted average number of common and common equivalent
shares outstanding (basic and diluted)                                                     29,968,098
                                                                                           ==========

      See accompanying notes to unaudited pro forma combined condensed financial statements.
</TABLE>
<PAGE>
<TABLE><CAPTION>
                                              Twelve Months Ended December 31, 1999

                                                           FORMER
                                                          CUSTOMER
                                               CUSTOMER   ANALYTICS                   ADJUSTED        PRO
                                              ANALYTICS  (TEN MONTH                   CUSTOMER       FORMA
                                              HOLDINGS,  PERIOD ENDED                 ANALYTICS    ADJUSTMENTS REF
                                  EXCHANGE       INC.     OCTOBER 31, ADJUSTMENTS REF HOLDINGS                      TOTAL
                                                             1999)                      INC.
Revenues:
<S>                                <C>          <C>         <C>          <C>         <C>           <C>           <C>
Software license fees              26,344       12,236         --                      12,236                      38,580
Services and maintenance           16,957        4,634          179                     4,813                      21,770
                                  -------      -------      -------                   -------                     -------
Total revenues                     43,301       16,870          179                    17,049                      60,350
Cost of revenues:

Software license fees                 438         --           --                        --                           438

Services and maintenance           10,255        5,352          237                     5,589                      15,844
                                  -------      -------      -------                   -------                     -------
Total cost of revenues             10,693        5,352          237                     5,589                      16,282
                                  -------      -------      -------                   -------                     -------
Gross profit                       32,608       11,518          (58)                   11,460                      44,068
Operating expenses:

Sales and marketing                14,555       10,953          947                    11,900                      26,455
Research and development            9,829        3,893        2,868                     6,761                      16,590
General and administrative          4,948        4,481          473                     4,954                       9,902
Cost of acquisition                 1,388         --           --                        --                         1,388

Amortization of goodwill             --            742         --        3,798 (a)      4,540      24,459 (b)      28,999
                                  -------      -------      -------                   -------                     -------
Total operating expenses           30,720       20,069        4,288                    28,155                      83,334
                                  -------      -------      -------                   -------                     -------
Income (loss) from operations       1,888       (8,551)      (4,346)                  (16,695)                    (39,266)

Other income (expense)

Interest income                     1,440          101           44                       145                       1,585

Interest expense                      (10)        (172)          (8)     (158)(c)        (338)        (70)(c)        (418)

Amortization of debt discount        --           (210)        --        (388)(d)        (598)        598            --
                                  -------      -------      -------                   -------                     -------
Total other income (expense)        1,430         (281)          36                      (791)                      1,167
                                  -------      -------      -------                   -------                     -------
Income (loss) before
provision for income taxes          3,318       (8,832)      (4,310)      (4,344)     (17,486)                    (38,099)

Provision for income taxes         (2,220)         534         --                         534       1,686 (e)         --
                                  -------      -------      -------                   -------                     -------
Net income (loss) applicable
to common stockholders              1,098       (8,298)      (4,310)                  (16,952)                    (38,099)
                                  =======      =======      =======                   =======                     =======
Net loss per common and
equivalent share                                                                                                     1.43
                                                                                                                  =======
Weighted average number of common and common equivalent
shares outstanding (basic and diluted)                                                                         26,577,374
                                                                                                               ==========
         See accompanying notes to unaudited pro forma combined condensed financial statements.
</TABLE>


<PAGE>


(1)  Basis of Presentation

     The unaudited proforma consolidated statements of operations for the year
     ended December 31, 1999 and the six months ended June 30, 2000 give effect
     to the acquisition of Customer Analytics Holdings, Inc (CAH) by Exchange
     Applications, Inc (Exchange) as of the date of effective control by
     Exchange on June 13, 2000 and CAH's (formerly Action Systems, Inc)
     acquisition of Customer Analytics, Inc on October 29, 1999 as if these
     acquisitions had occurred on January 1, 1999. Action Systems, Inc adopted
     the name of Customer Analytics Holdings, Inc. post acquisition. The effects
     of both acquisitions have been presented using the purchase method of
     accounting and accordingly, the aggregate purchase price of these
     acquisitions was allocated to the fair value of the assets assumed with any
     excess purchase price being allocated to goodwill and other identifiable
     intangible assets.

(2)  The unaudited pro forma consolidated financial statements do not include
     adjustments to conform the accounting policies of CAH to those followed by
     Exchange. The nature and extent of such adjustments, if any, will be based
     upon further analysis and are not expected to be material.

(3)  The unaudited proforma condensed financial statements reflect certain
     reclassifications to conform the the financial statements of CAH and
     Customer Analytics, Inc. to those of Exchange.

(4)  Pro Forma Income Statement Adjustments

     (a) To record the amortization of $22,700,000 of goodwill related to the
         October 29, 1999 Action Systems, Inc. acquisition of Customer
         Analytics, Inc. for the year ended December 31, 1999. Action Systems,
         Inc. adopted the name of the acquired company post acquisition.

     (b) To record amortization of $95,914,000 of goodwill and $29,450,000 of
         intangible assets related to the June 13, 2000 acquisition of CAH by
         Exchange less the amortization previously recorded by CAH and the
         additional amortization recorded in Note (a) above. The goodwill and
         intangible assets are being amortized over a five and three year
         period, respectively.

     (c) To record additional interest expense for the year ended December 31,
         1999 and the six months ended June 30, 2000 related to $3,000,000 of
         subordinated notes payable issued in connection with the October 29,
         1999 Action Systems, Inc. acquisition of Customer Analytics, Inc. These
         notes were originally due on May 15, 2000 and earned interest at a rate
         of 6% per annum. In connection with Exchange's acquisition of CAH, the
         holders of the original notes were issued new notes totaling
         $5,000,000. The new notes earn interest at 5% per annum. This
         adjustment reflects the incremental interest that would have been due
         if the notes had been issued on January 1, 1999 earning interest at 5%
         per annum.

     (d) To eliminate amortization of debt discount allocated to warrants issued
         in connection with $3,000,000 of subordinated debt (see Note (c)).
         These warrants were canceled in connection with the June 13, 2000
         Exchange acquisition of CAH.

     (e) The unaudited pro forma consolidated statements of operations includes
         an adjustment which assumes an effective tax rate of 0%. The combined
         pro-forma statements of operations show significant losses in both
         periods, which, even after accounting for non deductible expenses,
         would result in a tax loss.

                                     ******
<PAGE>


 (c)  EXHIBITS.
      --------

      Exhibit 2*        Agreement and Plan of Merger and Reorganization, dated
                        as of June 6, 2000, by and among Exchange, CAH
                        Acquisition Corp., a Delaware corporation and a wholly
                        owned subsidiary of Exchange, CAH and certain
                        shareholders of CAH; includes Annex A, the form of
                        Escrow Agreement (does not include other Exhibits or
                        Schedules; Exchange will furnish a copy of any such
                        omitted exhibit or schedule to the Commission upon
                        request).

      Exhibit 23.1      Consent of Arthur Andersen, LLP regarding Exchange
                        Applications, Inc

      Exhibit 23.2      Consent of PriceWaterhouseCoopers, LLP regarding
                        Customer Analytics

      Exhibit 23.3      Consent of Deloitte and Touche, LLP regarding Customer
                        Analytics Holdings, Inc

      Exhibit 99.1*     Press Release of Exchange, dated June 8, 2000,
                        announcing the acquisition of CA.

      * Previously filed




                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, hereunto duly authorized.

                                EXCHANGE APPLICATIONS, INC.

                                By: /s/ Andrew J. Frawley
                                    ----------------------------------------
                                    Andrew J. Frawley
                                    Chairman of the Board, President and CEO


Dated:  August 31, 2000



<PAGE>


                                  EXHIBIT INDEX


   Exhibit No.                            Description
   -----------                            -----------

      Exhibit 2*        Agreement and Plan of Merger and Reorganization, dated
                        as of June 6, 2000, by and among Exchange, CAH
                        Acquisition Corp., a Delaware corporation and a wholly
                        owned subsidiary of Exchange, CAH and certain
                        shareholders of CAH; includes Annex A, the form of
                        Escrow Agreement (does not include other Exhibits or
                        Schedules; Exchange will furnish a copy of any such
                        omitted exhibit or schedule to the Commission upon
                        request).

      Exhibit 23.1      Consent of Arthur Andersen, LLP regarding Exchange
                        Applications, Inc

      Exhibit 23.2      Consent of PriceWaterhouseCoopers, LLP regarding
                        Customer Analytics

      Exhibit 23.3      Consent of Deloitte and Touche, LLP regarding Customer
                        Analytics Holdings, Inc

      Exhibit 99.1*     Press Release of Exchange, dated June 8, 2000,
                        announcing the acquisition of CA.

      * Previously filed



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