<TABLE> <S> <C>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED BALANCE SHEET AND CONSOLIDATED STATEMENTS OF EARNINGS INCLUDED IN
THE REGISTRANTS FORM 10-QSB FOR THE QUARTER ENDED OCTOBER 31, 2000 AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<S> <C>
<PERIOD-TYPE> 9-MOS
<FISCAL-YEAR-END> JAN-31-2000
<PERIOD-START> FEB-01-2000
<PERIOD-END> OCT-31-2000
<CASH> 300,608
<SECURITIES> 0
<RECEIVABLES> 0
<ALLOWANCES> 8,914,561
<INVENTORY> 9,690,481
<CURRENT-ASSETS> 20,083,897
<PP&E> 11,286,709
<DEPRECIATION> 0
<TOTAL-ASSETS> 33,695,024
<CURRENT-LIABILITIES> 14,411,126
<BONDS> 7,707,224
0
0
<COMMON> 6,849,609
<OTHER-SE> 3,271,872
<TOTAL-LIABILITY-AND-EQUITY> 33,695,024
<SALES> 28,629,688
<TOTAL-REVENUES> 28,629,688
<CGS> 18,653,229
<TOTAL-COSTS> 18,653,229
<OTHER-EXPENSES> 7,521,471
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 1,154,620
<INCOME-PRETAX> 1,300,368
<INCOME-TAX> 371,190
<INCOME-CONTINUING> 929,178
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> 929,178
<EPS-BASIC> 0.33
<EPS-DILUTED> 0.33
</TABLE>