UNITED FINANCIAL HOLDINGS INC
DEF 14A, 1999-03-26
STATE COMMERCIAL BANKS
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                                  SCHEDULE 14A
                     INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934
Filed by the Registrant |X|
Filed by a Party other than the Registrant |_| 
Check the appropriate box:
|_| Preliminary Proxy Statement
|_| Confidential, for Use of the Commission only (as permitted by
    Rule 14a-6(e)(2))
|X| Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuan to ss. 240.14a-11(c) or ss. 240.14a-12.

                         UNITED FINANCIAL HOLDINGS, INC.
                ------------------------------------------------
                (Name of Registrant as Specified in its Charter)

       -------------------------------------------------------------------
      (Name of Person(s) Filing Proxy Statement, if other than Registrant)

Payment of Filing Fee (Check the appropriate box)

|X| No fee required
      Fee computed on table below per Exchange Rules 14a-6(i)(4) and 0-11.

     (1)  Title of each class of securities to which transaction applies:
     (2)  Aggregate number of securities to which transaction applies:
     (3) Per unit  price  or other  underlying  value  of  transaction  computed
         pursuant to  Exchange  Act Rule 0-11 (set forth the amount on which the
         filing fee is calculated and state how it was determined:
     (4)  Proposed maximum aggregate value of transaction:
     (5)  Total fee paid:

[ ] Fee paid previously with preliminary materials.
[ ] Check box if any part of the fee is offset as  provided  by  Exchange  Act
    Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was
    paid  previously.  Identify the previous filing by  registration  statement
    number, or the Form or Schedule and the date of its filing.

    (1)  Amount Previously Paid:
    (2)  Form, Schedule or Registration No.:
    (3)  Filing Party:
    (4)  Date Filed:

<PAGE>
                         UNITED FINANCIAL HOLDINGS, INC.
                             333 THIRD AVENUE NORTH
                          ST. PETERSBURG, FLORIDA 33701
                         ------------------------------
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                          TO BE HELD ON APRIL 27, 1999
                         ------------------------------
         TO THE SHAREHOLDERS OF UNITED FINANCIAL HOLDINGS, INC.:

                  NOTICE IS HEREBY  GIVEN  that the 1999  Annual  Meeting of the
         Shareholders of United Financial Holdings,  Inc., a Florida corporation
         (the  "Company"),  will be held at the United Bank Building,  333 Third
         Avenue North, Second Floor, St. Petersburg, Florida 33701, on April 27,
         1999, at 4:30 p.m., local time, to act on the following matters:

               1. To elect four  directors  as members of the Board of Directors
               of the Company.

               2. To ratify the  appointment  of Grant  Thornton  L.L.P.  as the
               Company's independent auditors for 1999.

               3. To transact  such other  business as may properly  come before
               the meeting or adjournment thereof.

                  Only  shareholders of record at the close of business on March
         25, 1999, are entitled to receive notice of, and to vote at, the Annual
         Meeting.  Each shareholder,  even though he or she may presently intend
         to attend the Annual  Meeting,  is  requested  to execute  and date the
         enclosed  proxy  card and to return it  without  delay in the  enclosed
         postage-paid  envelope.  Any shareholder  present at the Annual Meeting
         may withdraw his or her proxy and vote in person on each matter brought
         before the Annual Meeting.

                                             By Order of the Board of Directors

                                             Elizabeth C. Stiles
                                             SECRETARY

St. Petersburg, Florida
March 26, 1999


















                                       1
<PAGE>
                         UNITED FINANCIAL HOLDINGS, INC.
                             333 THIRD AVENUE NORTH
                          ST. PETERSBURG, FLORIDA 33701
                         ------------------------------
                                 PROXY STATEMENT
                       1999 ANNUAL MEETING OF SHAREHOLDERS
                            TO BE HELD APRIL 27, 1999
                         ------------------------------

                               GENERAL INFORMATION

     This Proxy Statement is being furnished in connection with the solicitation
by the  Board of  Directors  of  United  Financial  Holdings,  Inc.,  a  Florida
corporation (the  "Company"),  of proxies to be voted at the 1999 Annual Meeting
of  Shareholders  to be held on  April  27,  1999,  at 4:30  p.m.  (the  "Annual
Meeting"),  and at any adjournment  thereof.  The Annual Meeting will be held at
the United Bank Building  located at 333 Third Avenue North,  Second Floor,  St.
Petersburg, Florida 33701.

     At the Annual Meeting,  shareholders  will be asked to consider and vote on
the  election  of four  directors  as members of the Board of  Directors  of the
Company and to ratify the  appointment of Grant Thornton L.L.P. as the Company's
auditors for 1999.  All properly  executed  proxies  received prior to or at the
Annual Meeting will be voted in accordance  with the  instructions  indicated on
such  proxies,  if any. If no  instructions  are  indicated  with respect to any
shares for which properly executed proxies have been received, such proxies will
be voted FOR the election of the Board of Directors'  nominees for directors and
FOR the ratification of Grant Thornton L.L.P. as its auditors.

     The Board of  Directors  has fixed the close of business on March 25, 1999,
as the record date (the "Record Date") for the determination of the shareholders
of record  entitled to receive  notice of, and to vote at, the Annual Meeting or
any adjournment thereof. As of that date, the Company had issued and outstanding
approximately  4,060,307  common  shares,  $0.01 par  value  per share  ("Common
Shares").  The presence of a majority of the outstanding Common Shares as of the
Record Date, in person or represented by proxy,  will constitute a quorum at the
Annual Meeting.

     Any  shareholder  giving a proxy  may  revoke  it at any time  before it is
exercised by duly  executing and submitting a later-dated  proxy,  by delivering
written  notice of  revocation to the Company which is received at or before the
Annual  Meeting,  or by  voting  in  person  at  the  Annual  Meeting  (although
attendance  at the  Annual  Meeting  will not,  in and of itself,  constitute  a
revocation of the proxy).  Any written notice revoking a proxy should be sent to
the  Secretary  of the Company at the  Company's  principal  executive  offices,
located at the address set forth above.

     This Proxy Statement and the enclosed form of proxy are first being sent to
shareholders,  together with the Notice of Annual Meeting, on or about March 26,
1999.

     A copy of the Company's  Annual  Report for the fiscal year ended  December
31, 1998 ("1998 Annual Report"),  including  financial  statements,  accompanies
this  Proxy  Statement,  but is not part of the  proxy  solicitation  materials.
SHAREHOLDERS  ARE URGED TO COMPLETE,  DATE,  AND SIGN THE  ACCOMPANYING  FORM OF
PROXY AND RETURN IT PROMPTLY IN THE ENVELOPE  PROVIDED WITH THESE MATERIALS.  No
postage  is  necessary  if the  proxy is  mailed  in the  United  States  in the
accompanying envelope.
                                       2
<PAGE>
                                VOTING SECURITIES

     Generally,  each Common Share  outstanding  on the Record Date entitles the
record  holder  thereof to cast one vote with respect to each matter to be voted
upon.  Under the Florida Business  Corporation  Act,  directors are elected by a
plurality  of the votes  cast at a  meeting  in which a quorum  is  present.  In
connection  with the  election  of  directors,  votes may be cast in favor of or
withheld  from each  nominee.  Votes  withheld  from  director  nominees will be
counted  in  determining  whether  a quorum  has been  reached.  However,  since
directors  are  elected by a  plurality,  a vote  against a  director  and votes
withheld from a nominee or nominees generally will not affect the outcome of the
election and will be excluded entirely from the vote.

     In order to take action on a matter  submitted to shareholders at a meeting
where a quorum is present (other than the election of directors), the votes cast
in favor of the action must exceed the votes cast  opposing  the action,  unless
the  Company's  Amended  and  Restated  Articles of  Incorporation  or state law
requires a greater number of votes. Therefore,  abstentions and broker non-votes
generally have no effect under Florida law.

     All  abstentions  with  respect to any  proposal  coming  before the Annual
Meeting  (other than the election of  directors)  will be counted as present for
purposes of  determining  the  existence of a quorum;  but since it is neither a
vote cast in favor of nor a vote cast  opposing a proposed  action,  abstentions
typically will have no impact on the outcome of the vote and will not be counted
as a vote cast on any routine matter.

     In the event of a broker  non-vote with respect to any matter coming before
the meeting,  the proxy will be counted as present for  determining the presence
of a quorum  but will not be  counted  as a vote  cast on any  matter.  A broker
non-vote  generally  occurs when a broker who holds  shares in street name for a
customer does not have authority to vote on certain  non-routine matters because
its customer has not provided any voting instructions on the matter.

                                   PROPOSAL I

                              ELECTION OF DIRECTORS

     The Company's Board of Directors  currently consists of thirteen directors,
four of whose term of office will expire at the Annual  Meeting.  The  directors
are divided  into three  classes,  as nearly  equal in number as  possible.  The
directors  are elected for  three-year  terms,  which are  staggered so that the
terms of  one-third  of the  directors  expire  each year.  Four of the  current
directors are standing for election as Class I directors of the Company to serve
until the Annual Meeting of  Shareholders  for the year in which the term of the
class of  directors to which such  director  has been so  nominated  expires and
until their successors have been duly elected and qualified.

     It is intended that the proxies received from shareholders, unless contrary
instructions  are given therein,  will be voted FOR the election of the nominees
named below,  each of whom has consented to being named herein and has indicated
his  intention to serve if elected.  If any nominee for any reason should become
unavailable for election or if a vacancy should occur before the election, it is
intended that the shares represented by the proxies will be voted for such other
person as the  Company's  Board of  Directors  shall  designate  to replace such
nominee.  The  Board of  Directors  has no  reason  to  believe  that any of the
nominees will not be available or prove unable to serve if so elected.

                                       3
<PAGE>
NOMINEES FOR DIRECTOR

     The age of each nominee, his positions and offices with the Company and its
subsidiaries,  United Bank and Trust ("the Bank"), United Trust Company ("United
Trust"), and Eickhoff, Pieper & Willoughby,  Inc. ("EPW"), his term of office as
a director,  his  business  experience  during the past five years or more,  and
additional biographical data is set forth below. Information with respect to the
nominees is as of March 25, 1999, except as otherwise stated.

                                    Position with United Bank,     Director

NAME OF NOMINEE      AGE  POSITION WITH THE COMPANY  UNITED TRUST OR EPW  SINCE
- -------------------- ---  -------------------------  -------------------  -----
Ronald E. Clampitt    54  Director                   -                    1986
William A. Eickhoff   51  Director, Executive        Chairman and Chief   1996
                          Vice President             Executive Officer of EPW

Charles O. Lowe       61  Director                   Executive Vice       1986
                                                     President of
                                                     United Trust
John B. Norrie        56  Director, Chairman         -                     1986


RONALD E. CLAMPITT,  Director of the Company since 1986. Mr. Clampitt has been a
self-employed  licensed  mortgage  broker,  appraiser and  contractor at various
times since 1975.

WILLIAM A. EICKHOFF,  Director and Executive Vice President of the Company since
1996 and Chairman and Chief Executive Officer of EPW since 1984.

CHARLES O. LOWE, Director since June 1995 and Executive Vice President of United
Trust since  September  1995.  Prior to joining the Company,  Mr. Lowe served as
Senior Vice President at NationsBank  (and  predecessor  companies) from 1973 to
1995.

JOHN B. NORRIE,  Director of the Company since 1986 and Chairman since 1995. Mr.
Norrie is co-founder and director of Precision Panel Products,  Inc., a producer
of custom  cabinetry,  since 1992 and was Chief Executive Officer of New Horizon
Auto Body and Paint Supply Corp. until 1993.

OTHER EXISTING DIRECTORS

     The age of each director,  class as a director,  positions and offices with
the Company and its  subsidiaries,  United Bank and Trust ("the  Bank"),  United
Trust Company ("United Trust"), and Eickhoff, Pieper & Willoughby, Inc. ("EPW"),
term of office as a director,  business experience during the past five years or
more,  and  additional  biographical  data is set  forth  below.  The  directors
identified  below as Class II have terms  expiring at the annual  meeting of the
shareholders  in 2000 and as Class III have terms expiring at the annual meeting
of the shareholders in 2001.  Information with respect to the directors is as of
March 25, 1999, except as otherwise stated.







                                       4
<PAGE>
- --------------------------------------------------------------------------------
                                                Position with United
                                Position with   Bank, United Trust
Name                  Age Class the Company     or EPW                    Since
- ----                  --- ----- -------------   --------------------      -----
Ward J. Curtis, Jr...  52   II  Director,       Chairman, CEO and          1995
                                Executive       President of
                                Vice President  United Trust

David K. Davis, M.D..  75  III  Director        Vice Chairman              1986
                                                of the Bank
Edward D. Foreman....  55   II  Director        -                          1986
Ian F. Irwin.........  49   II  Director        -                          1986
Jack A. MaCris, M.D..  74  III  Director        -                          1986
Ronald Petrini.......  54   II  Director        -                          1995
Neil W. Savage.......  58  III  Director,       Chairman and               1986
                                President       CEO of the Bank
                                and CEO
John B. Wier, Jr.....  60  III  Director        -                          1986
Harold J. Winner.....  49   II  Director,       President of the Bank      1992
                                Executive
                                Vice President
- --------------------------------------------------------------------------------

      WARD J. CURTIS,  JR., Director and Executive Vice President of the Company
since June 1995 and Chairman,  Chief  Executive  Officer and President of United
Trust since December 1997.  From 1992 to 1995, Mr. Curtis was Managing  Director
of Trust and Investment  Services for SEI  Corporation.  Mr. Curtis served as an
officer of NationsBank (and predecessor companies) from 1977 until 1992.

     DAVID K. DAVIS, M.D., Director of the Company and Vice Chairman of the Bank
since 1986. Dr. Davis is a retired pathologist.

     EDWARD D. FOREMAN, Director of the Company since 1986. Mr. Foreman has been
a practicing attorney since 1972 in the St. Petersburg area.

     IAN F. IRWIN,  Director of the Company  since 1986.  Mr. Irwin is the Chief
Executive  Officer of The Southeast  Companies of Tampa Bay, Inc., a real estate
development company.

     JACK A. MACRIS,  M.D.,  Director of the Company since 1986. Dr. MaCris is a
retired surgeon from the St. Petersburg area.

     RONALD PETRINI, Director of the Company since December 1995. Mr. Petrini is
President of Great Bay  Distributors  Inc.,  an  Anheuser-Busch  distributor  in
Pinellas County.

     NEIL W. SAVAGE,  Director,  President  and Chief  Executive  Officer of the
Company  since May 1986 and  Chairman  and Chief  Executive  Officer of the Bank
since May 1986.  Prior to  joining  the  Company  and the Bank,  Mr.  Savage was
president and co-founder of the Bank of Florida  Corporation,  a St.  Petersburg
bank holding company and has been a general partner of Hamilton Partners,  Ltd.,
a private investment partnership since 1969.





                                       5
<PAGE>
     JOHN B. WIER,  JR.,  Director of the Company since 1986.  Mr. Wier has been
the President of Jack Wier, Jr. & Associates since 1974, a textile  manufacturer
representative firm.

     HAROLD J. WINNER,  Director of the Company and  President of the Bank since
1992.  Prior to joining the Company and the Bank,  Mr.  Winner  served as Senior
Vice President of Commercial Lending for Pioneer Savings Bank since 1987.

DIRECTOR MEETINGS AND COMMITTEES

      During  1998,  the Board of  Directors  of the Company  held a total of 15
meetings.   In  addition,   certain  directors  attended  meetings  of  standing
committees.  All directors  except for Mr. Petrini  attended at least 75% of the
total number of meetings of the Board of  Directors.  All  directors  except Dr.
MaCris  attended at least 75% of the total number of meetings of the  respective
committees on which they serve. The committees of the Board of Directors consist
of a standing Audit Committee and a Strategic Review Committee.

     The Audit  Committee of the Board of Directors  met four times during 1998.
The Audit  Committee is responsible  for  recommending to the Board of Directors
the engagement or discharge of the independent public accountants,  meeting with
the independent  public accountants to review the plans and results of the audit
engagement,   reviewing  the  activities  of  the  subsidiary  Bank's  examining
committees,    maintaining   direct   reporting   responsibility   and   regular
communication  with the  Company's  internal  auditors,  reviewing the scope and
results of the  internal  audit  procedures  of the Company and its  subsidiary,
approving the services to be performed by the  independent  public  accountants,
considering  the  range of the audit  and  non-audit  fees,  and  reviewing  the
adequacy of the Company's system of internal accounting.  The Audit Committee is
comprised of Ronald E. Clampitt, David K. Davis, Edward D. Foreman, Ian F. Irwin
and John B. Wier, Jr.

      The Strategic  Review  Committee of the Board of Directors met 14 times in
1998.  The  Strategic  Review  Committee   members  serve  on  the  Compensation
Committee,  making recommendations to the Board of Directors with respect to the
Company's  compensation policies and the compensation of executive officers. The
Strategic  Review Committee is also responsible for recommending to the Board of
Directors  nominees for election as director.  This committee meets regularly to
consider and recommend to the full Board certain  strategic  actions the Company
may  consider  taking  from time to time.  The  Strategic  Review  Committee  is
comprised of David K. Davis, Ian F. Irwin, Jack A. MaCris,  John B. Norrie, Neil
W. Savage and John B. Wier.

COMPENSATION OF DIRECTORS

      All directors are paid $250 for each Board of Directors  meeting attended.
Non-employee  directors are paid $200 for each committee meeting  attended.  Mr.
Norrie receives an additional $24,000 per year for services rendered as Chairman
of the  Company  and Mr.  Davis  receives  an  additional  $10,000  per year for
services  rendered  as Vice  Chairman  of the Bank.  Additionally,  non-employee
directors are eligible for a bonus based on the profitability of the Company, up
to 100% of Board and committee  fees earned during the year. No other  directors
receive separate compensation for services rendered as a director.





                                       6
<PAGE>
                  THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR
                         THE ELECTION OF ALL 4 NOMINEES.
                         ------------------------------
                                   PROPOSAL II

                   APPROVAL AND RATIFICATION OF APPOINTMENT OF
                         INDEPENDENT PUBLIC ACCOUNTANTS

     The Board of  Directors  has selected  the firm of Grant  Thornton  L.L.P.,
independent  certified public accountants,  to be the Company's auditors for the
fiscal year ending  December 31, 1999 and recommends that  shareholders  vote to
ratify that appointment.  Although  submission of this matter to shareholders is
not  required by law, in the event of a negative  vote,  the Board of  Directors
will reconsider its selection. Ratification of the appointment will require that
the  votes  cast in favor of  ratification  exceed  those  votes  cast  opposing
ratification  at a meeting where a quorum is present.  Grant Thornton  L.L.P. is
expected to have a representative at the Annual Meeting who will be available to
respond to appropriate questions from shareholders attending the meeting.

           The Board of Directors Recommends a Vote FOR This Proposal.
                         ------------------------------
                               EXECUTIVE OFFICERS

      The  executive  officers of the Company,  the Bank,  United Trust and EPW,
their ages, and officer positions with the Company,  the Bank, United Trust, and
EPW are set forth below:

- --------------------------------------------------------------------------------
                                                   Position with the Bank,
Name               Age  Position with the Company  United Trust or EPW
- --------------------------------------------------------------------------------
Neil W. Savage      58  President and CEO          Chairman and CEO of the Bank

Harold J. Winner    49  Executive Vice President   President of the Bank

Ward J. Curtis, Jr. 52  Executive Vice President   Chairman, CEO and President
                                                   of United Trust

William A. Eickhoff 51  Executive Vice President   Chairman and CEO of EPW
                                                   Position with the Bank,

Charles O. Lowe     61  -                          Executive Vice President of
                                                   United Trust

C. Peter Bardin     41  Senior Vice President      Senior Vice President and
                        and Chief Financial        and Chief Financial
                        Officer                    Officer of the Bank

Cynthia A. Stokes   50  Senior Vice President      Executive Vice President
                                                   of the Bank

Susan L. Blackburn  40  -                          Senior Vice President
                                                   of the Bank

P. Dennis Barletta  46  Vice President             Vice President of the Bank

John H. Pieper      55  -                          President of EPW 
- --------------------------------------------------------------------------------
                                       7
<PAGE>
     Officers are elected annually by the respective  Boards of Directors of the
Company,  the Bank,  United  Trust,  and EPW to hold office until the earlier of
their death, resignation, or removal.

     Set forth below is a description of the business experience during the past
five  years or more and  other  biographical  information  for the  non-director
executive officers identified above.

     C. PETER BARDIN,  Senior Vice President and Chief Financial  Officer of the
Company and the Bank since 1996 and Assistant  Vice  President and Controller of
the Bank since 1989. Prior to joining the Company, Mr. Bardin was Vice President
in  the  Accounting  Division  with  Florida  Federal  Savings  &  Loan  in  St.
Petersburg.

     CYNTHIA A. STOKES,  Senior Vice  President of the Bank since April 1989 and
Executive Vice President of the Bank since 1992.  Prior to joining the Bank, Ms.
Stokes was Senior Vice President of Product  Development and Central  Operations
with Florida Federal Savings & Loan in St. Petersburg.

      SUSAN L. BLACKBURN, Senior Vice President of the Bank since 1995. Prior to
joining the Bank, Ms.  Blackburn was Vice President of NationsBank  from October
1976 to November 1995.

     P.  DENNIS  BARLETTA,  Vice  President  of the  Company  and the Bank since
September  1997.  Prior to joining the Bank, Mr.  Barletta was Director of Human
Resources for Bisk Publishing  Company from May 1997 to September 1997 and Human
Resources  Manager at Invest Financial Corp. from November 1996 to January 1997.
From March 1994 to September 1996, Mr. Barletta was Human Resources  Director at
John Harland  (formerly OKRA  Marketing) and from May 1993 to March 1994 was the
Compensation and Benefits Manager at Fortune Bank.

     JOHN H. PIEPER,  President and Senior Portfolio  Manager of EPW since 1983.
Mr. Pieper was also a Senior Vice President with First Florida Banks, Inc. until
1983.

                       COMPENSATION OF EXECUTIVE OFFICERS

EXECUTIVE COMPENSATION

     The following summary  compensation  table sets forth the cash and non-cash
compensation  paid to or  accrued  for  the  past  three  fiscal  years  for the
Company's Chief Executive  Officer and all other executive  officers whose total
compensation  exceeded $100,000 for fiscal year 1998  (collectively,  the "Named
Executive Officers").














                                       8
<PAGE>
- --------------------------------------------------------------------------------
                           SUMMARY COMPENSATION TABLE
- --------------------------------------------------------------------------------
                                                Annual Compensation             
                                      ------------------------------------------
                                                                 Other Annual   
Nane and                                                         Compensation   
Principal Position             Year   Salary($)   Bonus($)         ($)(1)  
- ------------------            ------- ----------  ----------     --------------
Neil W. Savage                 1998   $ 140,080   $  29,908      $   7,088 
                               1997     136,000      73,600          6,445 
                               1996     130,000     123,841          7,487 

Ward J. Curtis, Jr.            1998     127,659           0          3,936 
  Chairman, Chief Executive    1997     129,395           0          4,736 
  Officer and President of     1996     128,466           0          6,477 
  United Trust

William A. Eickhoff            1998     115,000      23,920          2,703 
  Chairman and Chief           1997     115,000       9,000          3,301 
  Executive Officer of EPW     1996*    106,767           0          2,627 
 
John H. Pieper                 1998     115,000      23.920            690 
  President EPW                1997     115,000       9,000            615 
                               1996*    105,532           0            615 

Harold J. Winner               1998      96,925      24,473          4,360 
  President of the Bank        1997      94,100      66,030         27,583 
                               1996      90,000      86,313          4,547 
- --------------------------------------------------------------------------------




























                                       9
<PAGE>
- --------------------------------------------------------------------------------
                           SUMMARY COMPENSATION TABLE (Continued)
- --------------------------------------------------------------------------------
                                              Long-Term Compensation
                                     -------------------------------------------
                                                     Awards
                                     -------------------------------------------
                                     Restricted  Securities
                                     Stock       Underlying      All other
Nane and                             Award(s)    Options/SARS    Compensation
Principal Position           Year      ($)           (#)           ($)(5)
- ------------------           ------- ----------  -----------     --------------
Neil W. Savage               1998   $        0            0      $      83,507
                             1997            0      102,000             26,077
                             1996            0            0             68,024

Ward J. Curtis, Jr.          1998      121,423(2)         0              9,702
  Chairman, Chief Executive  1997            0            0              8,983
  Officer and President of   1996            0            0              6,439
  United Trust

William A. Eickhoff          1998       41,290(3)         0             16,757
  Chairman and Chief         1997            0            0             14,522
  Executive Officer of EPW   1996*           0            0             11,369
 
John H. Pieper               1998       41,290(4)         0             31,158
  President EPW              1997            0            0             35,998
                             1996*           0            0             11,670

Harold J. Winner             1998            0            0             31,158
  President of the Bank      1997            0            0             35,998
                             1996            0            0             11,670
- --------------------------------------------------------------------------------

  *   For the eleven months beginning February 1, 1996























                                       10
<PAGE>
(1)   Includes board fees and the difference between the price paid by the Named
      Executive  Officer upon the exercise of certain of his options to purchase
      Common Stock and the fair market value of the  underlying  Common Stock on
      the date of exercise  (each, if  applicable).  Also  perquisites and other
      personal  benefits,  including  personal  usage of Company leased auto and
      personal usage of club membership.

(2)   Restricted  stock awards for Mr.  Curtis  include  14,718 shares of Common
      Stock issued to Mr.  Curtis in 1998 under a certain stock  incentive  plan
      for the  acquisition  of his  interest  in FSC that were  based on certain
      earnings of the Company in 1997 and  achieving  certain  revenue  goals in
      1998. The estimated fair market value of these shares was $8.25 per share.

(3)   Restricted  stock  awards for Mr.  Eickhoff  include 3735 shares of Common
      Stock  issued  to Mr.  Eickhoff  in 1998  under  certain  stock  incentive
      programs  entered into in connection  with the acquisition of his interest
      in EPW that were  based on  certain  earnings  of the  Company in 1997 and
      achieving  certain  revenue goals in 1998. The estimated fair market value
      of these shares was $8.25 per share.

(4)   Restricted stock awards for Mr. Pieper include 3735 shares of Common Stock
      issued to Mr.  Pieper  in 1998  under  certain  stock  incentive  programs
      entered into in  connection  with the  acquisition  of his interest in EPW
      that were based on certain  earnings of the Company in 1997 and  achieving
      certain  revenue goals in 1998.  The estimated  fair market value of these
      shares was $8.25 per share.

(5)   Represents  the Bank's match of  officer's  401(k)  contribution,  Company
      contribution to the ESOP and accrual for a prior salary continuation plan.
      The amount of such  contribution  and accruals  during fiscal 1998 were as
      follows: Mr. Savage $4,100 (401(k)),  $6,639 (ESOP), $72,768 (prior salary
      continuation  plan);  Mr. Curtis $4,300  (401(k)) and $5,402  (ESOP);  Mr.
      Eickhoff  $4,300  (401(k)),  $6,422  (ESOP);  Mr. Pieper $4,280  (401(k)),
      $6,422 (ESOP);  and Mr. Winner $4,178  (401(k)),  $5,080  (ESOP),  $21,900
      (prior salary continuation plan). Additionally,  the Company paid premiums
      on  certain  life  insurance  policies  for the  benefit  of Mr.  Eickhoff
      totaling  $6,035 and for the benefit of Mr. Pieper  totaling $7,263 during
      fiscal 1998.

STOCK OPTIONS GRANTED

     The Company did not issue or grant any stock options to any Named Executive
Officers during the fiscal year ended December 31, 1998.

AGGREGATED  OPTIONS  EXERCISES  IN LAST FISCAL YEAR AND FISCAL  YEAR-END  OPTION
VALUES

      The following  table  provides  information  about the number and value of
options  held by the Named  Executive  Officers  during  the  fiscal  year ended
December 31, 1998 regarding  Option/SAR Exercises and Fiscal Year-End Option/SAR
Value:







                                       11
<PAGE>
AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND FY-END OPTION/SAR VALUES

- --------------------------------------------------------------------------------
                                                   Number of
                                                   Securities        Value of
                                                   Underlying       Unexercised
                                                   Unexercised      In-the-Money
                        Shares Acquired  Value      Options at      Options at 
Name                    On Exercise      Realized   FY-Emded         FY-End(1)
- ---------------------   ---------------- -------- ------------    -------------
                                                   Exercisable/     Exercisable/
                                                  Unexercisable    Unexercisable
                                                  -------------    -------------
Neil Savage.............      0              0      102,000/0      $      0/0
Ward J. Curtis(2).......      0              0              -               -
William A. Eickhoff(3)..      0              0              -               -
John H. Pieper(4).......      0              0              -               -
Harold Winner...........  6,000      $  30,500       63,000/0       $36,750/0
- --------------------------------------------------------------------------------
(1)   For  purposes of  determining  the values of the options held by the Named
      Executive Officers,  the Company has used $7.63 per share as the estimated
      fair market value for the Common  Stock on December  31, 1998.  The option
      value is based on the  difference  between  the fair  market  value of the
      shares on  December  31,  1998 and the  option  exercise  price per share,
      multiplied by the number of shares of Common Stock subject to the option.

(2)   Excludes  14,718 shares of Common Stock issued to Mr. Curtis in 1998 under
      a  certain  stock  incentive  plan  as  additional  consideration  for the
      acquisition of his interest in FSC that were based on certain  earnings of
      the Company in 1997.

(3)   Excludes 3735 shares of Common Stock issued to Mr.  Eickhoff in 1998 under
      a certain stock  incentive  program  entered into in  connection  with the
      acquisition of his interest in EPW that were based on certain  earnings of
      the Company in 1997 and achieving certain revenue goals in 1998.

(4)   Excludes  3735 shares of Common Stock issued to Mr. Pieper in 1998 under a
      certain  stock  incentive  program  entered  into in  connection  with the
      acquisition of his interest in EPW that were based on certain  earnings of
      the Company in 1997 and achieving certain revenue goals in 1998.

EMPLOYMENT CONTRACTS WITH OFFICERS

     The Company,  believing that the continued  services and  contributions  of
certain key  executives is critical to the  Company's  prospects and in the best
interest  of its  shareholders,  has caused  the Bank to enter  into  employment
agreements with such executives under the terms and conditions set forth below.

     NEIL W. SAVAGE.  Mr.  Savage is employed as President  and Chief  Executive
Officer of the Company pursuant to an employment agreement for a term that began
on October 17, 1997 and terminates as provided  therein.  Mr. Savage receives an
annual salary of $140,080 with annual salary  increases,  is eligible to receive
certain  bonuses  and  certain  other  compensation  as  provided  in the senior
management committee incentive schedule approved and adopted by the Company from
time to time,  and is provided  the use of an  automobile  for  company  duties.



                                       12
<PAGE>
Additionally, Mr. Savage is entitled to participate in any employee benefit plan
maintained by the Company and receive health and dental insurance.  Mr. Savage's
employment  may be  terminated  upon  disability  or  attaining  age 65,  at the
election of Mr. Savage with 90 days notice, upon the dissolution and liquidation
of the Company (other than as part of a reorganization, merger, consolidation or
sale of all or  substantially  all of the  assets  of the  Company  whereby  the
business is continued),  by the Company for "just cause" and by the Company upon
six  months  notice  with  or  without  cause.  If Mr.  Savage's  employment  is
terminated  by the  Company  (other  than for "just  cause"),  he is entitled to
continue to receive  compensation  provided in his  employment  agreement  for a
period of 12 months.

      HAROLD J. WINNER. Mr. Winner is employed as President of the Bank pursuant
to an  employment  agreement  for a term  that  began on  December  4,  1997 and
terminates as provided therein.  Mr. Winner receives an annual salary of $96,925
with annual salary increases, is eligible to receive certain bonuses and certain
other  compensation  as provided in the senior  management  committee  incentive
schedule  approved and adopted by the Company from time to time, and is provided
the use of an  automobile  for  company  duties.  Additionally,  Mr.  Winner  is
entitled to participate in any employee  benefit plan  maintained by the Company
and  receive  health  and  dental  insurance.  Mr.  Winner's  employment  may be
terminated  upon  disability  or attaining age 65, at the election of Mr. Winner
with 90 days notice,  upon the dissolution and liquidation of the Company (other
than  as  part  of a  reorganization,  merger,  consolidation  or sale of all or
substantially  all  of the  assets  of  the  Company  whereby  the  business  is
continued),  by the Company for "just  cause" and by the Company upon six months
notice with or without cause.  If Mr.  Winner's  employment is terminated by the
Company  (other  than for "just  cause"),  he is entitled to continue to receive
compensation provided in his employment agreement for a period of 12 months.

      WARD J. CURTIS,  JR. Mr. Curtis is employed as Chairman,  Chief  Executive
Officer and President of United Trust  pursuant to an employment  agreement,  as
amended,  for a term that began  September  29, 1995 and  terminates as provided
therein. Mr. Curtis receives an annual salary of $127,659 is eligible to receive
certain  bonuses and is provided the use of an  automobile  for Company  duties.
Additionally,  Mr. Curtis is entitled to  participate  in employee  benefit plan
maintained  by the Bank and is  entitled  to  receive  benefits  under the Trust
Department  Stock  Option  Plan,  as  amended  (the  "Trust  Plan").  Mr Curtis'
employment  agreement  contains a  non-competition  clause pursuant to which Mr.
Curtis may not  compete  with or  solicit  customers  from the Bank in  Pinellas
County during his employment and for a period of two years thereafter; provided,
however,  that such  non-competition  clause shall  terminate after 2001 and may
under certain  circumstances  terminate  after 2000.  Additionally,  Mr. Curtis'
employment  agreement  was amended on July 22, 1997, to provide that if a Change
of  Control  (as  defined  in the FSC  Right of First  Refusal  Agreement  dated
September 25, 1995) occurs,  the acquirer shall have certain rights with respect
to  Mr.  Curtis'  continued  employment  or  termination  thereof.  Furthermore,
pursuant  to such  amendment,  except in the event of a Change of  Control,  Mr.
Curtis  shall  have  the  right  to buy out  the  last  year of his  non-compete
agreement in exchange for a cash payment of  $125,000.  Mr.  Curtis'  employment
agreement may be terminated upon disability,  at the election of Mr. Curtis with
six months notice, by the Bank for "just cause" or on or after December 31, 2000
by either party under certain circumstances.





                                       13
<PAGE>
      WILLIAM A.  EICKHOFF.  Mr.  Eickhoff is  employed  as  Chairman  and Chief
Executive Officer of EPW pursuant to an employment  agreement,  as amended, with
EPW for a term that  began on  December  28,  1995 and  terminates  as  provided
therein.  Mr. Eickhoff's salary is a portion of a salary pool that is the lesser
of  (i)  $115,000  times  three,  or if  less,  times  the  number  of  original
shareholders of EPW at the time of the Company's acquisition who remain employed
by EPW for the particular  year or (ii) 15.5% of EPW revenues times three, or if
less,  times  the  number  of  original  shareholders  of EPW at the time of the
Company's acquisition who remain employed by EPW for the particular year; plus a
bonus  that  shall  be not  less  than  $5,000  times  the  number  of  original
shareholders of EPW at the time of the Company's acquisition who remain employed
on the last day of the calendar  year.  In addition,  the  agreement  contains a
non-competition  clause  pursuant to which Mr. Eickhoff may not (i) compete with
EPW in EPW's Trade Area (as defined  therein) during Mr.  Eickhoff's  employment
and for a period  of two  years  thereafter  or until  January  1,  2000 or (ii)
solicit any customer of EPW during Mr. Eickhoff's employment and for a period of
three years thereafter or until January 1, 2000. Mr.  Eickhoff's  employment may
be terminated upon  disability,  at the election of Mr. Eickhoff with six months
notice,  by EPW for "just cause", on December 31, 1999 if not renewed by July 1,
1999 and on or after December 31, 2002 by either party with three months notice.
In addition, Mr. Eickhoff is eligible to participate in an employee benefit plan
maintained by EPW and the Company and is eligible to receive  benefits under the
EPW Stock Option Plan, as amended (the "EPW Plan"). EPW is required to provide a
minimum  of  $900,000  in  life  insurance  to Mr.  Eickhoff.  Furthermore,  Mr.
Eickhoff's employment agreement was amended on July 22, 1997, to provide that if
a Change of  Control  (as  defined in the EPW Right of First  Refusal  Agreement
dated December 28, 1995) occurs prior to December 31, 2000,  Mr.  Eickhoff shall
be paid his unearned  employment  bonus in an amount set forth in the  amendment
and such unearned  bonus shall be paid in cash. The amendment also provides that
in the event of a Change of Control, the acquiror shall have certain rights with
respect to Mr. Eickhoff's continued employment or termination thereof.  Finally,
the amendment to Mr. Eickhoff's  employment agreement provides that in the event
he earns any bonus for the year 2000, such bonus shall be paid in cash or in the
Company's stock (at the most recent ESOP price) at the option of Mr. Eickhoff.

      JOHN H. PIEPER.  Mr. Pieper is employed as President of EPW pursuant to an
employment agreement, as amended, with EPW for a term that began on December 28,
1995 and terminates as provided  therein.  Mr. Pieper's salary is a portion of a
salary pool that is the lesser of (i) $115,000  times three,  or if less,  times
the  number  of  original  shareholders  of  EPW at the  time  of the  Company's
acquisition  who remain employed by EPW for the particular year or (ii) 15.5% of
EPW revenues times three, or if less, times the number of original  shareholders
of EPW at the time of the Company's  acquisition  who remain employed by EPW for
the particular  year;  plus a bonus that shall be not less than $5,000 times the
number of original  shareholders of EPW at the time of the Company's acquisition
who remain  employed on the last day of the  calendar  year.  In  addition,  the
agreement contains a non-competition clause pursuant to which Mr. Pieper may not
(i)  compete  with EPW in EPW's  Trade  Area (as  defined  therein)  during  Mr.
Pieper's employment and for a period of two years thereafter or until January 1,
2000 or (ii) solicit any customer of EPW during Mr. Pieper's  employment and for
a period of three  years  thereafter  or until  January  1, 2000.  Mr.  Pieper's
employment may be terminated upon disability, at the election of Mr. Pieper with
six months notice,  by EPW for "just cause", on December 31, 1999 if not renewed
by July 1, 1999 and on or after  December  31,  2002 by either  party with three
months notice. In addition, Mr. Pieper is eligible to participate in an employee



                                       14
<PAGE>
benefit  plan  maintained  by EPW and the  Company  and is  eligible  to receive
benefits  under the EPW Stock Option Plan,  as amended (the "EPW Plan").  EPW is
required  to provide a minimum of  $900,000  in life  insurance  to Mr.  Pieper.
Furthermore,  Mr. Pieper's employment agreement was amended on July 22, 1997, to
provide  that if a Change  of  Control  (as  defined  in the EPW  Right of First
Refusal  Agreement  dated  December 28, 1995) occurs prior to December 31, 2000,
Mr. Pieper shall be paid his unearned employment bonus in an amount set forth in
the amendment and such unearned  bonus shall be paid in cash. The amendment also
provides  that in the event of a Change of  Control,  the  acquiror  shall  have
certain rights with respect to Mr. Pieper's continued  employment or termination
thereof.  Finally,  the amendment to Mr. Pieper's employment  agreement provides
that in the event he earns any bonus for the year 2000, such bonus shall be paid
in cash or in the Company's  stock (at the most recent ESOP price) at the option
of Mr. Pieper.

OTHER COMPENSATORY BENEFIT PLANS WITH OFFICERS

      NEIL W. SAVAGE. The Bank has entered into a salary continuation  agreement
with Mr. Savage dated  December 8, 1997 pursuant to which certain  benefits will
be paid to Mr. Savage, under certain situations  following his termination,  out
of the Bank's general assets. Mr. Savage is entitled to receive a benefit in the
amount of 60% of his final salary upon termination of his employment  either (i)
on or after the Normal Retirement Age (as defined therein),  (ii) for Disability
(as  defined  therein),  or (iii) for Change of Control  (as  defined  therein),
payable  monthly for 239  additional  months.  Alternatively,  if Mr.  Savage is
terminated for reasons other than death, disability,  "for cause" or following a
change of control,  Mr. Savage shall be paid 60% of his final salary  multiplied
by a vesting  percentage set forth in Mr. Savage's agreement payable monthly for
a term of 239 additional months.

      HAROLD  J.  WINNER.  The  Bank  has  entered  into a  salary  continuation
agreement  with Mr.  Winner  dated  December 5, 1997  pursuant to which  certain
benefits  will be paid to Mr.  Winner,  under certain  situations  following his
termination,  out of the Bank's general assets.  Mr. Winner shall be entitled to
receive  benefits in the amount of 50% of his final salary upon  termination  of
his  employment  either (i) on or after the Normal  Retirement  Age (as  defined
therein),  (ii) for  Disability  (as  defined  therein),  or (iii) for Change of
Control  (as  defined  therein),  payable  monthly  for 239  additional  months.
Alternatively,  if Mr.  Winner is  terminated  for  reasons  other  than  death,
disability,  "for cause" or following a change of control,  Mr.  Winner shall be
paid 50% of his final salary multiplied by a vesting percentage set forth in Mr.
Winner's agreement payable monthly for a term of 239 additional months.

EMPLOYEE BENEFIT PLANS

      PROFIT SHARING PLAN. The Company has a defined contribution profit-sharing
plan  (the  "Profit  Sharing  Plan")  covering   substantially   all  employees.
Contributions  are  determined  annually by the Board of Directors.  The Company
contributed  $110,000,  $99,996,  and $75,000 for the years ended  December  31,
1998, 1997, and 1996, respectively.  The Profit Sharing Plan was amended in 1993
to include an Employee Stock Ownership Plan ("ESOP")  provision.  As of December
31, 1998,  the ESOP owned 135,606 shares of the Company's  Common Stock.  During
1998,  the ESOP  purchased an  additional  34,443  newly issued  shares from the
Company and 15,300 shares from an existing  shareholder.  The purchase  price of
the newly  issued  stock  was  $8.25 as  determined  by an  outside  independent
appraisal.


                                       15
<PAGE>
      401(K) PLAN. The Company sponsors a deferred compensation 401(k) plan (the
"401(k) Plan") for the benefit of eligible full-time employees. The 401(k) Plan,
which is  voluntary,  allows  employees to  contribute up to 10 percent of their
total  compensation (or a maximum of $10,000 as limited by federal  regulations)
on a pre-tax basis. The Company makes a matching  contribution of 100 percent of
the first $500 and 40 percent  thereafter,  up to the maximum  amount allowed by
the 401(k) Plan.

STOCK OPTION PLAN

      The Company adopted the United Financial  Holdings,  Inc. Stock Option and
Incentive  Compensation  Plan (the "Plan") on November 18, 1997. Under the Plan,
nonqualified  stock  options  are  granted to  certain  officers  and  directors
identified in the Plan (the "Nonqualified  Options") and incentive stock options
are granted to certain officers named in the Plan (the "Incentive Options",  and
with the  Nonqualified  Options,  the "Options").  The Plan is administered by a
committee  composed of members of the Strategic  Review Committee of the Company
(the  "Committee")  which  does not have the  authority  to  designate  Eligible
Persons (as defined in the Plan),  Recipients (as defined in the Plan), or award
any Options. All Eligible Persons,  Recipients and all Options are designated in
the  Plan  and  its  exhibits.  The  Committee  has  certain  authority  only to
interpret,  adopt, amend and rescind the Plan.  Nonqualified Options are granted
at a price  equal to 100% of the Fair  Market  Value (as defined in the Plan) of
the Company's Common Stock on the date of grant.  Incentive  Options are granted
at a price equal to 100% of the Fair Market Value of the Company's Common Stock,
except that any individual  who possesses  more than 10% of the combined  voting
power of all classes of stock of either the Company or its subsidiaries shall be
granted an exercise  price of 110% of the Fair  Market  Value on the date of the
grant.  All Options granted are subject to dilution  adjustment for any increase
or decrease in number based on the payment of a stock dividend, a subdivision or
combination  of shares or the  reclassification  of the Company's  Common Stock.
Options to  purchase a total of  468,000  shares of Common  Stock may be granted
under the Plan.  Upon  adoption of the Plan,  all of such Options were  awarded,
with directors receiving 156,000 Options and officers receiving 312,000 Options,
none of which have been exercised and 13,620 of which have expired.  The Options
are  exercisable  for ten years  from the date of grant,  in  accordance  with a
vesting  schedule.  Options  granted to officers  fully vest upon  death,  total
disability or retirement. Otherwise, such Options vest over a seven year period.
Options granted to directors  fully vest upon grant.  Options are forfeited upon
termination as defined in the Plan.

      In  addition  to  Options,  cash  awards may be granted  to  officers  and
directors  identified  in the Plan upon a Change of Control  (as  defined in the
Plan).  The cash awards are  allocated  two-thirds  to officers and one-third to
directors.  The Plan establishes the maximum cash awards as 15% of the amount by
which  the net  sales  proceeds  payable  to the  shareholders  upon a Change of
Control  exceed  the  Return  Amount  (as  defined  in the  Plan),  which  is an
investment  return  on the  Company's  capital  of 16.5%  compounded  since  the
formation of the Company in 1982. The pool available for cash awards,  after the
calculation,  is allocated two-thirds to officers and one-third to directors and
is further  reduced  by the value of Options  and  certain  Salary  Continuation
Agreements  (as defined in the Plan) in effect.  The Plan further  provides that
if, on any Change of Control,  payments to "disqualified  persons" as defined in
Sections  280G and 4999 of the Internal  Revenue  Code of 1986,  as amended (the
"Code"),  constitute  "excess golden  parachute  payments" within the meaning of
such Code sections,  no such payments will be made until the matter is submitted
to the  shareholders  for vote and,  before  the  Change of  Control  occurs,  a
sufficient percentage of the shareholders vote to approve the excess payments.
                                       16
<PAGE>
STOCK INCENTIVE PLAN

     GENERAL.  The United Financial  Holdings,  Inc. 1998 Stock Option Plan (the
"1998 Plan") was adopted by the  Company's  Board of Directors on September  15,
1998.  The 1998 Plan provides for incentives in the form of grants of options to
purchase  shares of the Company's  Common Stock to key employees who  contribute
materially to the success and profitability of the Company.

     ADMINISTRATION.  The  1998  Plan  is  to  be  administered  by a  committee
appointed by the Board (or, if the Board does not appoint a committee, the Board
shall  constitute the committee)  consisting  solely of two or more directors of
the Company who are  "non-employee  directors"  within the meaning of Rule 16b-3
promulgated  under  Section  16(b)  of the  Exchange  Act and  who are  "outside
directors"  within the meaning of Section 162(m) of the Code and the regulations
promulgated  under Section 162(m) of the Code (the  "Committee").  The Committee
has full and exclusive  authority to select the individuals to whom options will
be granted,  determine the type,  size and terms and  conditions of the options,
construe and interpret, and make all other determinations necessary or advisable
under the 1998 Plan.  The  Company's  Board of Directors may appoint a different
committee for the purpose of approving the grant of stock options to persons who
are not subject to the  requirements  of Section  16(b) of the  Exchange Act and
Section 16(m) of the Code.

      SHARES.  The maximum  number of shares of Common Stock that may be subject
to options granted under the 1998 Plan is 250,000. In the event of any change in
capitalization of the Company, however, the Committee shall equitably adjust the
number and class of shares with  respect to which  options  may be granted,  the
number and class of shares which are subject to outstanding  options  previously
granted and the price per share  payable upon  exercise of each option under the
1998 Plan. In addition,  if any options expire or terminate  without having been
exercised,  the unpurchased shares of Common Stock subject to such options shall
again become  available  for grant under the 1998 Plan.  Finally,  to the extent
deemed  equitable and  appropriate  by the Board of Directors and subject to any
required action by shareholders,  any options will pertain to the securities and
other property to which a holder of the number of shares of Common Stock covered
by the  options  would have been  entitled  to receive  in  connection  with any
merger, consolidation, reorganization, liquidation or dissolution.

      ELIGIBILITY.  The  Committee  may grant  stock  options  to any  employee,
director,  officer,  consultant,  or independent contractor,  and any person who
performs  services  relating  to  the  Company  as an  employee  or  independent
contractor  of a  corporation  or other  entity that  provides  services for the
Company.  Only "employees"  (persons  employed on an hourly or salaried basis by
the  Company),  however,  are eligible to receive stock options that satisfy the
requirements of Section 422 of the Code.

      STOCK OPTIONS.  The Committee,  at its sole  discretion,  is authorized to
grant to eligible  persons  options to purchase a specified  number of shares of
Common  Stock at a stated  price  per  share.  During  any  calendar  year,  the
Committee  shall not grant to any eligible  person options to purchase more than
25,000  shares of Common  Stock.  An option  may be  intended  to  qualify as an
"incentive  stock option" ("ISO") pursuant to the Code, or may be intended to be
a nonqualified  option ("NSO").  The term of an ISO cannot exceed 10 years,  and
the  exercise  price of any ISO must be equal to or greater than the fair market
value of the shares of Common Stock on the date of the grant. Any ISO granted to
a holder of 10% or more of the combined voting power of the capital stock of the


                                       17
<PAGE>
Company  must have an exercise  price equal to or greater  than 110% of the fair
market  value of the  Common  Stock on the date of grant and may not have a term
exceeding  five years from the grant date.  The  aggregate  fair  market  value,
determined  on the date of grant,  of Common Stock with respect to which any ISO
under the 1998 Plan and all other plans of the Company become exercisable by any
individual for the first time in any calendar year may not exceed $100,000.  The
exercise  price of a NSO shall be  determined  by the Committee on the date that
the NSO is granted.

      Each option  granted to a  recipient  is  required  to be  evidenced  by a
written option  agreement  containing such terms and conditions  consistent with
the 1998 Plan as shall be  established  by the  Committee.  The Committee  shall
specify,  in the option  agreement,  the  vesting  schedule  applicable  to each
option. The Committee, in its sole discretion, may accelerate the vesting of any
option at any time.  An option is  exercisable  only to the  extent it is vested
according  to the  terms of the  option  agreement.  Furthermore,  an  option is
exercisable only if the issuance of Common Stock upon exercise would comply with
applicable securities laws and would satisfy any additional conditions specified
by the Committee in the option agreement.

      Each ISO shall expire on the earlier of 10 years from the date of grant or
the date set by the Committee on the date of grant (the "ISO Expiration  Date"),
while  each NSO  shall  expire  on a date set by the  Committee  on the "date of
grant" (as defined in the 1998 Plan),  or, if no such date is set, 10 years from
the date of grant (the "NSO Expiration Date" and with the "ISO Expiration Date",
collectively  the  "Expiration   Date").   Upon  termination  of  a  recipient's
employment with the Company or service as a member of the Board of Directors for
any reason  other  than  death,  "disability"  (as  defined  in the 1998  Plan),
retirement,  involuntary  termination,  or for  "cause"  (as defined in the 1998
Plan), an option granted to the recipient will expire 30 days following the last
day of the recipient's employment with the Company or service as a member of the
Board of Directors,  or, if earlier,  the Expiration Date,  unless the Committee
sets an  earlier  or  later  expiration  date on the  date of  grant  or a later
expiration  date  subsequent  to the  date of  grant  but  prior to the 30th day
following the  recipient's  last day of employment or service as a member of the
Board of Directors.

      If a recipient dies or terminates his employment  with the Company because
of his disability,  an ISO granted to the recipient shall expire on the one-year
anniversary of the recipient's death or last day of employment, respectively, or
if  earlier,  the ISO  Expiration  Date,  unless the  Committee  sets an earlier
expiration  date on the date of grant.  If a recipient  dies or  terminates  his
employment  with the  Company  or  ceases  to serve as a member  of the Board of
Directors because of his disability,  a NSO granted to the recipient will expire
on the one-year anniversary of the recipient's last day of employment or service
as a member of the Board of Directors,  or, if earlier, the NSO Expiration Date,
unless the Committee sets an earlier  expiration date or a later expiration date
subsequent to the date of grant,  but prior to the one-year  anniversary  of the
recipient's  last day of  employment  or  service  as a member  of the  Board of
Directors.

      If a recipient  retires,  or if the  Company  terminates  the  recipient's
employment other than for cause, an ISO granted to the recipient shall expire 90
days following the last day of the recipient's  employment,  or, if earlier, the
ISO Expiration Date, unless the Committee sets an earlier expiration date on the
date of grant. If a recipient  terminates his employment or ceases to serve as a


                                       18
<PAGE>
member  of the  Board of  Directors  as a result  of his  retirement,  or if the
Company  terminates  the  recipient's  employment  or service as a member of the
Board of Directors  other than for Cause,  a NSO granted to the  recipient  will
expire 90 days following the last day of the  recipient's  employment or service
as a member of the Board of Directors,  or, if earlier, the NSO Expiration Date,
unless the  Committee  sets an earlier or later  expiration  date on the date of
grant, or a later  expiration date subsequent to the date of grant, but prior to
90 days following the recipient's  last day of employment or service as a member
of the Board of Directors.  If the Company terminates the recipient's employment
or removes the recipient from the Board of Directors for cause,  any unexercised
portion(s) of the  recipient's  options shall  terminate upon the earlier of the
occurrence of the event that constitutes  cause or the last day the recipient is
employed by the Company or serves as a member of the Board of Directors.

      Payment for shares of Common Stock  purchased  upon  exercise of an option
must be made in full at the time of  purchase.  Payment may be made in cash,  by
certified check, in the form of Common Stock having a fair market value equal to
the exercise price (if permitted by the  Committee),  or by delivery of a notice
instructing  the  Company  to  deliver  the  shares of Common  Stock to a broker
subject to the  broker's  delivery of cash to the Company  equal to the exercise
price.  Additionally,  the Committee  may, in its  discretion and subject to the
requirements  of  applicable  law,  recommend  to the  Company  that it lend the
recipient the funds needed by the recipient to exercise an option.

      The Board of  Directors  may  alter,  amend,  or  terminate  the 1998 Plan
without  approval of the  shareholders  of the  Company.  Options may be granted
under the 1998 Plan during the 10 year period beginning September 16, 1998.

The Company will bear the expenses of administering the 1998 Plan.

      The Board of Directors has not granted any options under the 1998 Plan.

OTHER STOCK INCENTIVE PLANS

      In connection with the  acquisitions of FSC and EPW, the Company agreed to
certain  additional  stock issuance  programs.  Pursuant to such  programs,  the
Company  has  reserved  225,000  shares of Common  Stock for  issuance  based on
certain  earnings-based  criteria  of  United  Trust and EPW.  If such  earnings
criteria are met,  such shares of common  stock are  issuable for no  additional
consideration.  If all 225,000 of such shares of Common  Stock are earned,  then
additional options to purchase Common Stock with an exercise price equal to $.01
per option  share may be earned  through  2000 by  participants  under the plans
based on achieving certain  earnings.  As of December 31, 1998, a total of 5,013
shares of Common  Stock  have  been  issued  and no  options  have been  granted
pursuant to such incentive stock plans.  Generally,  if a "change of control" of
the Company  occurs as defined in such programs,  92,778 of the 225,000  shares,
less the number of such shares  previously  issued,  that could be issued  under
such  programs  will be deemed  earned and vest over a period of time  ending in
2000.  In addition,  up to 90,000  shares of Common Stock have been reserved for
issuance  under  such  incentive  stock  plans  based on  consolidated  revenues
generated by United Trust and EPW. If such revenue criteria are met, such shares
are issued by the Company to the participants  for no additional  consideration.
As of December 31, 1998,  27,000 of such 90,000 shares of Common Stock have been
issued.  Generally, if a "change of control" of the Company occurs as defined in
the 90,000 share program, the remaining shares under such program will be deemed
earned and vest immediately.


                                       19
<PAGE>
      On June 25,  1996,  the  Bank's  Board of  Directors  adopted  resolutions
authorizing  the grant of options to  purchase  shares of the  Company's  Common
Stock to the following three employees: Harold J. Winner, Susan L. Blackburn and
Laurence R. Fasan.  Pursuant to such grants,  Mr. Winner,  Ms. Blackburn and Mr.
Fasan  received  options to  purchase  24,000,  15,000 and 15,000  shares of the
Company's Common Stock,  respectively.  One-quarter of such options shall become
available for exercise on January 1 of each year,  beginning January 1, 1996 and
ending  January 1, 1999.  Such options  expire two years after the date on which
they become  available for exercise.  Options to purchase 27,000 shares remained
unexercised  or  unexerciseable  as of  December  31,  1998.  In addition to the
foregoing,  the Board of  Directors  approved  the grant of options to  purchase
9,000 shares of Common Stock to Mr.  Winner on  September  25, 1989,  which were
exercised by Mr. Winner at a price of $1.88 per share in December 1996.

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

      SOUTHEAST REALTY  INTERESTS,  INC. On November 24, 1997,  Southeast Realty
Interests,  Inc. ("SERI"),  an affiliate of Mr. Irwin, entered into an exclusive
right to lease  agreement  (the  "Lease  Agreement")  with a  subsidiary  of the
Company that owns the building in which the Company's principal executive office
is located.  Pursuant  to the Lease  Agreement,  SERI was granted the  exclusive
right to lease 17,918  square feet in the  building  located at 333 Third Avenue
North, St.  Petersburg,  Florida at stated terms. The Lease Agreement expired on
July 14, 1998. As of December 31, 1998,  the space was 100% leased.  Commissions
of $39,490 were paid to SERI during the term of the Lease Agreement.

      THE  SOUTHEAST  COMPANIES  OF TAMPA  BAY,  INC.  On March  18,  1997,  The
Southeast Companies of Tampa Bay, Inc. (the "Manager"), also an affiliate of Mr.
Irwin,  entered into a Property  Management  Agreement  with a subsidiary of the
Company  pursuant  to which  it was  employed  to act as the sole and  exclusive
manager in the leasing,  operation  and  management of the building in which the
Company's principal executive offices are located at 333 Third Avenue North, St.
Petersburg, Florida for total annual consideration of approximately $17,000. The
agreement  automatically  renews each year unless either party  terminates it by
providing  notice of cancellation at least 60 days prior to March 31 of the year
that the agreement is in effect.

      IRWIN CONTRACTING, INC. On December 4, 1998, Irwin Contracting, Inc., also
an affiliate of Mr. Irwin, entered into a construction contract in the amount of
$375,000  of which  $177,000  has been  paid,  to  complete  construction  of 13
residential  townhome  units which comprise the Bank's REO at December 31, 1998.
Irwin Contracting was the low bidder under a competitive bid process.

      CERTAIN EXTENSIONS OF CREDIT. As of December 31, 1998, the following loans
in  excess  of  $60,000  to the  Company's  directors,  executive  officers  and
principal shareholders were outstanding:  Mr. Clampitt,  $293,129; Mr. Eickhoff,
$75,658; Mr. Irwin and affiliated entities,  $1,645,452;  Dr. MaCris,  $154,924;
Mr.  Norrie and  affiliated  entities,  $719,145;  and Mr.  Wier and  affiliated
entities,  $963,812.  Certain additional amounts are available to be borrowed by
these  individuals  and other  officers and directors  under  existing  lines of
credit and other  arrangements.  All of the foregoing  extensions of credit were
made in the  ordinary  course  of  business  on  substantially  the same  terms,
including  interest rates and collateral,  as those  prevailing at the time made
for comparable transactions with others and did not involve more than the normal
risk of collectability or present other unfavorable features.



                                       20
<PAGE>
      The Company may engage in additional  transactions  with affiliates of the
Company from time to time when it's board of directors  determines  it is in the
best interest of the Company to do so. The Company currently intends to continue
to make  available  the  extensions  of credit  referenced  above.  The  Company
believes that the transactions  previously  entered into by the Company with its
affiliates,  as well as those that may be undertaken  with its affiliates in the
future,  have been and will  continue  to be on terms at least as  favorable  as
those that could have been negotiated with unaffiliated third parties.

                             PRINCIPAL STOCKHOLDERS

      The  following  table sets forth certain  information  with respect to the
beneficial ownership of Common Stock as of February 28, 1999, by (i) each person
known by the Company to own beneficially more than 5% of the outstanding  shares
of Common Stock,  (ii) each director of the Company,  (iii) each Named Executive
Officer and (iv) all  directors  and  officers  as a group.  Each of the holders
listed  below  has sole  voting  power  and  investment  power  over the  shares
beneficially owned.
                                                               Percent
                                            Shares             of
Name of Directors and                       Beneficially       Voting
Executive Officers:                         Owned              Shares
- ---------------------------------         --------------    -------------
Ronald E. Clampitt(1)............           174,503              4.2%
David K. Davis, M.D.(2)..........           107,073              2.6%
Edward D. Foreman(4).............            58,377              1.4%
Charles O. Lowe(5)...............            63,462              1.6%
Jack A. MaCris, M.D.(6)..........           100,167              2.5%
John B. Norrie(7)................           129,390              3.2%
William Eickhoff(8)..............            95,893              2.3%
Ronald R. Petrini(9).............            10,776               *
John B. Wier, Jr.(10)............           299,367              7.4%
Ward J. Curtis, Jr.(11)..........           137,667              3.4%
Neil W. Savage(12)...............           220,047              5.3%
Harold J. Winner(13).............            92,295              2.2%
Claude C. Focardi(14)............           418,368             10.3%
Ian F. Irwin(15).................           271,128              6.7%
Cynthia A. Stokes(16)............            53,274              1.3%
All directors and principal officers
as a group (18 persons)(17).......        2,291,309             49.6%

*     Less than 1.0% of the shares of Common Stock outstanding.

(1)  Includes  23,214  shares  that  may be  acquired  by  exercise  of  options
     exercisable  within  60  days,  91,514  shares  that may be  acquired  upon
     conversion of the Company's 7% Preferred  Stock and 51,015 shares held in a
     trust for which trust Mr. Clampitt serves as trustee.

(2)  Includes  21,435  shares  that  may be  acquired  by  exercise  of  options
     exercisable  within 60 days and 85,638 shares held in Dr. Davis' individual
     retirement  account.

(3)  Includes  5,631  shares  that  may  be  acquired  by  exercise  of  options
     exercisable within 60 days. 

(4)  Includes  11,418  shares  that  may be  acquired  by  exercise  of  options
     exercisable within 60 days.

                                       21
<PAGE>
(5)  Includes 49,998 shares held in Mr. Lowe's individual retirement account.

(6)  Consists  of shares  owned by Dr.  MaCris'  wife,  as to which  Dr.  MaCris
     disclaims  beneficial  ownership  and  includes  12,963  shares that may be
     acquired by exercise of options exercisable within 60 days.

(7)  Includes  19,371  shares  that  may be  acquired  by  exercise  of  options
     exercisable within 60 days.

(8)  Includes  92,158  shares  that  may  be  acquired  upon  conversion  of the
     Company's 8% convertible subordinated debentures issued in conjunction with
     the  acquisition  of EPW,  which  are held by a  partnership  for which Mr.
     Eickhoff is a general partner.

(9)  Includes  1,365  shares  that  may  be  acquired  by  exercise  of  options
     exercisable  within  60  days.  

(10) Includes  24,165  shares  that  may be  acquired  by  exercise  of  options
     exercisable  within 60 days and  195,165  shares  held in a trust for which
     trust Mr. Wier serves as trustee.

(11) Includes 70,011 shares held in Mr. Curtis' individual retirement account.


(12) Includes  102,000  shares  that may be  acquired  by  exercise  of  options
     exercisable  within 60 days,  51  shares  held in Mr.  Savage's  individual
     retirement  account and 117,996  shares held in a trust for which trust Mr.
     Savage serves as trustee.

(13) Includes  69,000  shares  that  may be  acquired  by  exercise  of  options
     exercisable within 60 days and 8,115 shares held in Mr. Winner's individual
     retirement account.

(14) Includes  411,528 shares held in a trust for which trust Mr. Focardi serves
     as trustee.

(15) Includes  22,818  shares  that  may be  acquired  by  exercise  of  options
     exercisable  within 60 days and 109,566  shares held by a company for which
     Mr. Irwin is an officer and director and all of the stock of which is owned
     by a son of Mr. Irwin. Does not include 630 shares held by a partnership of
     which Mr. Irwin owns a limited partnership interest and is a shareholder of
     the corporate  general  partner;  62,706  shares held by a corporation  for
     which  Mr.  Irwin  is  a  director,   officer  and  a  twenty-five  percent
     shareholder, the remaining equity interests of which are owned by his adult
     siblings and parents;  16,017 shares held in his wife's trust for which Mr.
     Irwin does not serve as trustee;  and 19,464  shares held in trusts for the
     benefit of his children for which Mr. Irwin does not serve as trustee.

(16) Includes  37,500  shares  that  may be  acquired  by  exercise  of  options
     exercisable within 60 days and 3,600 shares held in a trust for which trust
     Ms. Stokes serves as trustee.

(17) Includes an aggregate  of 130,605  shares held in the director or principal
     officer's  individual  retirement  account,  an aggregate of 779,304 shares
     held  in a trust  for  which  trust  the  director,  principal  officer  or
     principal  shareholder  serves as trustee,  an aggregate of 393,036  shares


                                       22
<PAGE>
     that may be acquired by exercise of options  exercisable within 60 days, an
     aggregate  of 98,221  shares that may be acquired  upon  conversion  of the
     Company's 8% convertible subordinated debentures issued in conjunction with
     the acquisition of EPW, 92,158 of which are held by a partnership for which
     Mr.  Eickhoff and Mr.  Pieper  serve as  partners,  and shares owned by Ms.
     Blackburn  as  Custodian  under the  Florida  Gift to Minors Act for Andrea
     Michele Vest (2,322 shares) and Roger Wayne Vest, Jr. (2,322 shares).

SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Under  Section  16(a) of the  Exchange Act of 1934,  as amended  ("Exchange
Act"),  all executive  officers,  directors,  and persons who are the beneficial
owner of more than 10% of the  common  stock of a company  which  files  reports
pursuant to Section 12 of the Exchange Act are required to report the  ownership
of such common stock,  options, and stock appreciation rights and any changes in
that ownership with the Securities and Exchange Commission (the "SEC"). Specific
due dates for these reports have been  established,  and the Company is required
to report in this Proxy  Statement  any failure to comply  therewith  during the
fiscal year ended  December 31,  1998.  The Company  believes  that all of these
filing requirements were satisfied by its executive officers,  directors, and by
the  beneficial  owners of more than 10% of the Common  Shares.  In making  this
statement,  the Company has relied on copies of the reporting  forms received by
it or on the written representations from certain reporting persons that no Form
5 (Annual  Statement of Changes in  Beneficial  Ownership)  were  required to be
filed under applicable rules of the SEC.

                              SHAREHOLDER PROPOSALS

     Eligible  shareholders who wish to present proposals for action at the 2000
Annual Meeting of  Shareholders  should submit their proposals in writing to the
Secretary  of the  Company at the  address of the Company set forth on the first
page of this Proxy  Statement.  Proposals  must be received by the  Secretary no
later than February 25, 2000,  for inclusion in next year's proxy  statement and
proxy card. A shareholder is eligible to present proposals if, at the time he or
she submits the proposals,  owns at least 1% or $1,000 in market value of Common
Shares  and has held such  shares  for at least one  year,  and the  shareholder
continues to own such shares through the date of the 2000 Annual Meeting.

                               SOLICITATION COSTS

     The Company will bear the costs of preparing,  assembling,  and mailing the
Proxy  Statement,  the form of proxy,  and the 1998 Annual  Report in connection
with the Annual Meeting.  In addition to solicitation by use of mail,  employees
of the Company may solicit proxies personally or by telephone or telegraph,  but
will not receive additional compensation therefor. Arrangements may be made with
banks,  brokerage houses, and other institutions,  nominees,  and fiduciaries to
forward  the  solicitation   materials  to  beneficial   owners  and  to  obtain
authorizations  for the execution of proxies.  The Company  will,  upon request,
reimburse those persons and entities for expenses  incurred in forwarding  proxy
materials for the Annual Meeting to beneficial owners.

                                  ANNUAL REPORT

     The  Company's  1998 Annual  Report for the fiscal year ended  December 31,
1998, which includes financial  statements,  was mailed to shareholders together
with the Notice of 1999 Annual Meeting of Shareholders and Proxy Statement.


                                       23
<PAGE>
                                  OTHER MATTERS

     At the  time of the  preparation  of this  Proxy  Statement,  the  Board of
Directors  of the  Company had not been  informed of any matters  which would be
presented for action at the Annual Meeting other than the proposals specifically
set forth in the Notice of Annual  Meeting and referred to herein.  If any other
matters are properly presented for action at the Annual Meeting,  it is intended
that the persons named in the accompanying  proxy card will vote or refrain from
voting in accordance with their best judgment on such matters after consultation
with the Board of Directors.

                                        By Order of the Board of Directors

                                        ELIZABETH C. STILES
                                        SECRETARY

St. Petersburg, Florida
March 26, 1999








































                                       24
<PAGE>
                         UNITED FINANCIAL HOLDINGS, INC.
                             333 Third Avenue North
                          St. Petersburg, Florida 33701
                                      PROXY
           This Proxy is Solicited on Behalf of the Board of Directors

         The undersigned  hereby appoints Neil W. Savage and C. Peter Bardin, or
either of them, as Proxies,  each with the power to appoint his substitute,  and
hereby  authorizes them to represent and to vote, as designated  below,  all the
shares of common stock of United  Financial  Holdings,  Inc.  ("United") held of
record  by the  undersigned  on  March  25,  1999,  at  the  annual  meeting  of
shareholders to be held on April 27, 1999, or any adjournment thereof.
- --------------------------------------------------------------------------------
1. ELECTION OF CLASS I       FOR all nominees          WITHHOLD AUTHORITY
   DIRECTORS                 listed below
- --------------------------------------------------------------------------------
                            (except as marked to the   to vote for all nominees
                             contrary below)  |_|      listed  below  |_|
- --------------------------------------------------------------------------------
(INSTRUCTION: To withhold authority to vote for any individual nominee, strike a
line through the nominee's name in the list below)
         ELECTION OF CLASS I DIRECTORS
         Ronald E. Clampitt
         William A. Eickhoff
         Charles O. Lowe
         John B. Norrie
- --------------------------------------------------------------------------------
2.   Proposal to ratify the  appointment of Grant Thornton L.L.P. as independent
     auditors of United for the fiscal year ending December 31, 1999.
      FOR  |_|                  AGAINST  |_|               ABSTAIN  |_|
- --------------------------------------------------------------------------------
3.   In their  discretion  the  Proxies are  authorized  to vote upon such other
     business as may properly come before the meeting.
- --------------------------------------------------------------------------------
       This proxy when properly executed will be voted in the manner directed
       herein by the undersigned  shareholder.

       If no direction  is made,  this proxy will be voted for Proposal 1 and 2.
- --------------------------------------------------------------------------------
       Please sign  exactly as name  appears  below.  When  shares are held by
       joint tenants,  both should sign.  When signing as attorney,  executor,
       administrator, trustee or guardian, please give full title as such. If
       a  corporation,  please sign in full  corporate  name by  President or
       other authorized officer. If a partnership, please sign in partnership
       name by authorized person.

DATED: ____________________ 1999
                                                ________________________________
PLEASE MARK, SIGN, DATE, AND RETURN             Signature
THE PROXY CARD PROMPTLY USING THE
ENCLOSED ENVELOPE                               ________________________________
                                                Signature if held jointly
TPA3-627996.1


























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