INSIGNIA FINANCIAL GROUP INC /DE/
8-K, 1999-06-03
LAND SUBDIVIDERS & DEVELOPERS (NO CEMETERIES)
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549



                                    FORM 8-K


                                 CURRENT REPORT

                       PURSUANT TO SECTION 13, OR 15(d) OF
                       THE SECURITIES EXCHANGE ACT OF 1934

                          Date of Report: May 28, 1999
                        (Date of earliest event reported)

                         Commission File Number 1-14373

                         INSIGNIA FINANCIAL GROUP, INC.
             (Exact Name of Registrant as Specified in Its Charter)


         Delaware                                          56-2084290
     (State of Incorporation)               (I.R.S. Employer Identification No.)


200 Park Avenue, New York, New York                         10166
(Address of Principal Executive Officers)                 (Zip Code)


                                 (212) 984-8000
              (Registrant's Telephone Number, Including Area Code)






<PAGE>




ITEM 5.       OTHER EVENTS

     On  May  28,  1999,  Insignia  Financial  Group,  Inc.  (the  "Company"  or
"Insignia"),  announced its intention to acquire (through its DE Acquisition LLC
subsidiary) Douglas Elliman, a residential real estate brokerage firm located in
New York City.  Douglas  Elliman  holds the number one market  position for both
residential  sales and rentals in New York City  according to the annual ranking
of residential  brokerage companies nation-wide as published by Real Trends. The
firm also holds a prominent  position in several upscale suburban markets of New
York City including  Greenwich,  CT,  Bernardsville/Basking  Ridge, NJ, and Long
Island, NY.

     The base  purchase  consideration  to be paid for Douglas  Elliman is $65
million in cash,  substantially  from borrowings  under the Company's  revolving
credit facility. Additional purchase consideration of up to $10 million over the
next five years is  contingent  on the future  performance  measures  of Douglas
Elliman. The transaction is expected to close in late June 1999.


ITEM 7.       FINANCIAL STATEMENTS AND EXHIBITS

         (c) Exhibits - The following are furnished as exhibits to this report:

                  Exhibit No.

                  99.1 Press Release dated May 28, 1999.









<PAGE>




                                    SIGNATURE



         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  registrant has duly caused this amendment to be signed on its behalf by the
undersigned, thereunto duly authorized.

                         INSIGNIA FINANCIAL GROUP, INC.



                            By:  /s/Adam B. Gilbert
                            -----------------------

                                 Adam B. Gilbert
                                 Executive Vice President







DATE: June 3, 1999








<PAGE>


[GRAPHIC OMITTED]
                                                   PRESS RELEASE

For Immediate Release
                                                   Contact:   Steve Iaco
                                                              (212) 984-6535
                                                              Patric Dolan
                                                              (212) 984-8073

                            INSIGNIA FINANCIAL GROUP
                           TO ACQUIRE DOUGLAS ELLIMAN

        Acquisition to Give Insignia Commanding New York Market Position;
            Douglas Elliman, Insignia Residential Group, Insignia/ESG
        to Comprise Foremost Powerhouse in Regional Real Estate Services

                    Synergies with Realty One also Prominent

NEW YORK,  May 28, 1999 -- Insignia  Financial  Group,  Inc.  (NYSE:  IFS) today
announced  that it has entered  into a definitive  agreement to acquire  Douglas
Elliman,  the leading  residential  real estate brokerage firm in New York City.
The acquisition bolsters Insignia's  leadership position in the New York market,
adding the number one  residential  brokerage  firm to a  portfolio  of Insignia
companies  that also  includes the area's  largest  manager of  cooperative  and
condominium housing and premier provider of commercial real estate services.

The  acquisition  of Douglas  Elliman  is  expected  to close in late June.  The
purchase price is  approximately  $65 million in cash, plus an earn-out of up to
an  additional  $10 million  over the next five years,  contingent  upon Douglas
Elliman's achievement of certain performance  standards.  Insignia believes that
the purchase price  represents a multiple of five times the estimated EBITDA run
rate.

Insignia  expects the Douglas Elliman  transaction to be accretive to Net Income
per share by $0.10 on an annual basis, to after-tax cash flow per share by $0.24
on an annual basis, and to Net EBITDA per share by $0.33 on an annual basis. The
financial  contributions  for 1999 will be lower due to the inclusion of Douglas
Elliman for only part of the year and the additional  expenses  arising from the
change in ownership. Douglas Elliman commands the number one market position for
both  residential  sales and  rentals  in New York  City.  The firm  also  holds
leadership  positions  in  upscale  suburban  markets  of New York City  through
offices in  Greenwich,  CT,  Bernardsville/Basking  Ridge,  NJ and three on Long
Island: Manhasset, Locust Valley and Port Washington/Sands Point.

Besides residential brokerage,  other Douglas Elliman operations included in the
sale are commercial retail leasing and professional office sales and leasing.


<PAGE>


New York market primacy

"With the Douglas Elliman acquisition,  Insignia companies have attained a depth
and  breadth  of  leadership  in New York  area  real  estate  - the  bellwether
marketplace  in the country - that no other  single firm can match," said Andrew
L.  Farkas,  Chairman  and Chief  Executive  Officer of  Insignia.  "Having only
entered  the  New  York   marketplace  in  1995,   Insignia  has  developed  the
quintessential New York real estate services company,  with annual revenues from
regional operations of more than $270 million, a regional workforce in excess of
1,700, and more than 5,500 transactions completed on a regional basis."

"Insignia  Residential Group (IRG) is clearly the number one firm in cooperative
and condominium housing management in New York. IRG provides services for 60,000
apartment  units,  a  portfolio  that is more than  three  times as large as its
nearest  competitor.  Insignia also owns the number one  commercial  real estate
services firm in New York through Insignia/ESG, which annually closes more major
transactions in New York than any other service-provider. Douglas Elliman -- the
largest and most prestigious  residential  sales and rental broker in New York -
completes the triad. Douglas Elliman is an exceptional  brand-name that has been
nurtured through nearly 90 years of successful operations."

"In addition to Douglas Elliman's own exceptional  pedigree,  we anticipate that
the firm will benefit from the many synergies that will be realized by providing
residential  brokerage  services to the residents of the  properties  managed by
IRG, as well as the corporate and institutional  decision-makers that constitute
Insignia/ESG's   client  base,"  Mr.  Farkas  added.  "We  will  have  repeated,
multi-level  contacts  with  our  New  York  area  customers.  Insignia  will be
exceptionally and uniquely able to meet their real estate needs whether they are
commercial or residential."

On behalf of the seller,  the Milstein  family,  Howard  Milstein said: "We have
been the proud guardians of the Douglas Elliman  heritage for the past 10 years.
Douglas Elliman has enjoyed fantastic growth during our ownership -- with annual
transaction  volume  growing  from $300  million  to nearly  $1.8  billion - and
enhanced its decisive number one position in both residential sales and rentals.
We are most pleased that the Douglas Elliman brand will now be in the hands of a
high-quality company like Insignia.  We wish Andrew Farkas and the professionals
at Douglas Elliman the best in leading Douglas Elliman into the 21st century."

Growing impact from residential operations

The acquisition of Douglas Elliman now provides Insignia with the leading market
position for  residential  brokerage in two markets:  the New York  metropolitan
area and  northern  Ohio.  Cleveland-based  Realty One,  acquired by Insignia in
October  1997,  is the  largest  residential  brokerage  firm  in  Ohio  and the
eighth-largest in the U.S.

On a combined  basis,  Douglas  Elliman  and Realty One  completed  in excess of
25,000  transactions  in 1998 with an aggregate  value of nearly $5 billion - an
amount exceeded by only six other residential brokerage firms nationwide.

"We believe that our exceptional  residential brands position Insignia to launch
an expansion  of our  residential  brokerage  services in the U.S. and the U.K.,
where we are already a leading  provider  of  commercial  real  estate  services
through our subsidiary,  Richard Ellis St. Quintin," Mr. Farkas said. "We expect
to roll out the Douglas  Elliman  and Realty One brand  names in this  expansion
initiative,  replicating in other major markets the stature and leadership  that
both brands have attained in their home markets."

"Further,  we believe that our use of the Internet will play an increasing  role
in the delivery of services in all our business lines,  and we are deploying our
resources toward the continued  development of our Internet  capabilities,"  Mr.
Farkas added.  "We have an outstanding  platform for our Internet  initiative in
the  technical  capabilities  and  marketing  expertise at Realty One,  which is
already  using the Internet to  efficiently  market  properties  and enhance the
homebuying experience for sellers and buyers."

"Finally,  these companies  create a platform for the development of a number of
affinity  services,  including  mortgage  finance,  title insurance,  renovation
services and valuation.  Realty One already owns a mortgage  origination company
called First Ohio  Mortgage,  which provided more than $411 million of financing
in 1998. We expect to expand the mortgage services into the New York market, and
to develop the other service lines in both New York and Ohio."

In total,  Insignia's  residential real estate  operations -- including  Douglas
Elliman, IRG and Realty One - are expected to account for more than $200 million
in annual revenues and more than $20 million of the Company's run-rate EBITDA.

Alan Rogers, Chief Executive Officer of Douglas Elliman, will oversee Insignia's
residential brokerage operations in New York, reporting to Ron Uretta, President
of Insignia  Residential Group and Chief Operating Officer of Insignia Financial
Group.

Mr. Rogers said: "We are excited to be joining the Insignia team. There are many
synergies  to be realized by marrying  the market  knowledge of our brokers with
the property  management  expertise of Insignia  Residential Group. Plus, we see
added benefits from our close association with Insignia/ESG. Many of our clients
are the same corporate  decision-makers  that Insignia/ESG works with every day.
The  opportunity  to meet the full spectrum of these  clients' real estate needs
within one company is truly  compelling - and something no other single firm can
offer."

"We are equally looking forward to the resources that Insignia will bring to our
business.  Insignia is clearly  committed  to helping us build our market  share
through investments in technology and operating systems. In addition, Realty One
has developed sophisticated marketing and lead-generation  platforms that we are
confident can be adapted to the New York marketplace."

Examples  of Realty  One's  innovative  platforms  are its Realty One  Marketing
System,(TM) which utilizes sophisticated technology to market homes to potential
buyers with the greatest  propensity  to purchase  them,  and 2010  Professional
System,(TM) a program designed to create more  opportunities for higher earnings
and future  security  for sales  associates.  The system  includes an  Intranet,
retirement  plan  and  specialized   training  for  new  and  experienced  sales
associates.

Douglas  Elliman  closed  more than  4,100  transactions  valued at nearly  $1.8
billion  during 1998.  This is, by far, the highest  production  of any New York
City firm,  according to the annual ranking of residential  brokerage  companies
nationwide published by Real Trends, the industry trade publication.

The firm, founded in 1911, has more than 780 brokers, supported by more than 100
corporate  employees  in 15 offices in the New York area.  Douglas  Elliman will
continue to be headquartered at 575 Madison Avenue in Manhattan.

Insignia  Financial  Group,  Inc.,  based  in New  York,  is among  the  leading
providers  of  commercial  and  residential  real estate  services in the United
States,  with a growing  presence  in  Europe.  Its major  operating  units are:
Insignia/ESG,  Inc.,  one of the largest  providers  of  commercial  real estate
services in the United States and the pre-eminent commercial real estate service
provider in the New York metropolitan  area;  Richard Ellis St. Quintin,  one of
the premier real estate  services firms in the United  Kingdom;  Realty One, the
eighth-largest  residential  real estate brokerage firm in the United States and
the largest in Ohio;  and Insignia  Residential  Group,  the largest  manager of
cooperative and condominium housing in the New York metropolitan area.


Certain  items  discussed in this press release may  constitute  forward-looking
statements within the meaning of the Private Securities Litigation Reform Act of
1995 and, as such, may involve known and unknown risks,  uncertainties and other
factors which may cause the actual  results,  performance or achievements of the
Company to be materially  different  from any future  results,  performance,  or
achievements expressed or implied by such forward-looking statements. Statements
which make reference to the expectations or beliefs of the Company or any of its
management are such  forward-looking  statements.  These statements  include the
expected  roll out of Company brand names in other  jurisdictions,  the expected
utilization of the Internet,  the expected  accretiveness of this transaction to
the Company's earnings,  and the expected synergies from this transaction.  Such
forward-looking  statements speak only as of the date of this press release. The
Company  expressly  disclaims any obligation or undertaking to release  publicly
any updates or revisions to any forward-looking  statements  contained herein to
reflect any change in the  Company's  expectations  with  regard  thereto or any
change in events,  conditions or circumstances  upon which any such statement is
based.

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