LAMAR CAPITAL CORP
S-3D, 2000-02-14
STATE COMMERCIAL BANKS
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     As filed with the Securities and Exchange Commission on February 14, 2000
                         Registration Number: ___-_____

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549



                                    FORM S-3
                          REGISTRATION STATEMENT UNDER
                           THE SECURITIES ACT OF 1933


                            LAMAR CAPITAL CORPORATION
             (Exact name of Registrant as specified in its charter)

MISSISSIPPI                                6712                    64-0733976
(State or other jurisdiction of   (Primary Standard Industrial  (I.R.S. Employer
incorporation or organization)     Classification Code Number)   Identification
                                                                  Number)

                           401 SHELBY SPEIGHTS DRIVE,
                           PURVIS , MISSISSIPPI 39475
                                 (601) 794-6047
          (Address, including zip code, and telephone number, including
             area code, of registrant's principal executive offices)

                               ROBERT W. ROSEBERRY
                           401 SHELBY SPEIGHTS DRIVE,
                           PURVIS , MISSISSIPPI 39475
                                 (601) 794-6047
            (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)

                                   Copies to:

                             L. KEITH PARSONS, ESQ.
                      WATKINS LUDLAM WINTER & STENNIS, P.A.
                               POST OFFICE BOX 427
                             633 NORTH STATE STREET
                           JACKSON, MISSISSIPPI 39202
                                 (601) 949-4900

          Approximate date of commencement of proposed sale of the securities to
the  public:  From time to time after the  effective  date of this  Registration
Statement.

          If the only securities being registered on this Form are being offered
pursuant  to  dividend or interest  reinvestment  plans,  please  check the
following box. [X]

          If any of the  securities  being  registered  on this  Form  are to be
offered  on a  delayed  or  continuous  basis  pursuant  to Rule 415  under  the
Securities Act of 1933,  other than  securities  offered only in connection with
dividend or interest reinvestment plans, please check the following box. [_]

          If  this  Form is  filed  to  register  additional  securities  for an
offering  pursuant to Rule 462(b)  under the  Securities  Act,  please check the
following box and list the Securities Act  registration  statement number of the
earlier effective registration statement for the same offering. [_]

          If this Form is a  post-effective  amendment  filed  pursuant  to Rule
462(c) under the Securities Act, check the following box and list the Securities
Act  registration   statement  number  of  the  earlier  effective  registration
statement for the same offering. [_]

          If delivery of the prospectus is expected to be made pursuant to Rule
434, please check the following box. [_]

                                                CALCULATION OF REGISTRATION FEE
<TABLE>
<CAPTION>

========================== -------------------------- --------------------------- --------------------------- ----------------------
                                                           Proposed maximum            Proposed maximum           Amount of
Title of each class of          Amount to be               offering price            aggregate offering         registration
   securities to be              registered                   per unit                     price                    fee
      registered
========================== ========================== =========================== =========================== ======================

<S>                            <C>                            <C>                       <C>                            <C>
Common Stock, par              200,000(1) Shares              9.9375(2)                 $1,987,500(2)                  $524.70
value $.50 per share
========================== ========================== =========================== =========================== ======================
</TABLE>
<PAGE>


================================================================================

================================================================================
(1) If, prior to the completion of the  distribution of the Common Stock covered
by this registration statement,  additional shares of Common Stock are issued or
issuable  as a result  of a stock  split or stock  dividend,  this  registration
statement  shall be deemed to cover such  additional  shares  resulting from the
stock split dividend pursuant to Rule 416.

(2) Estimated  solely for the purpose of  determining  the  registration  fee in
accordance with Rule 457(c). Based on the average of the high and low prices, as
reported by NASDAQ, as of February 8, 2000
================================================================================
================================================================================
<PAGE>


                                   PROSPECTUS

                            LAMAR CAPITAL CORPORATION


                           Dividend Reinvestment Plan


                 200,000 shares of Common Stock ($.50 par value)



To our Shareholders:

          We are pleased to send you this  prospectus  describing  the  Dividend
Reinvestment  Plan  being  offered  by Lamar  Capital  Corporation  to  eligible
shareholders.  The Plan provides the opportunity to reinvest  automatically cash
dividends in shares of Common Stock  (including  fractional  shares  computed to
four  decimal  places) and to make  additional  purchases  of Common  Stock with
optional  cash  payments  ranging  from a $20  minimum to a $5,000  maximum  per
quarter per participant. The Plan is administered by SunTrust Bank, Atlanta, who
will purchase  shares of Common Stock as agent for the accounts of  participants
under the Plan on the open market as described below.

          The price at which the Agent will be deemed to have acquired shares of
Common Stock through  dividend  reinvestment  or with optional cash payments for
the  accounts of  participants  under the Plan will be the average  price of all
shares  purchased by the Agent in the open market as agent for all  participants
on the investment date.

          Shareholders  of  record of  Common  Stock  may  enroll at any time by
completing  the enclosed  Authorization  Card and returning it to SunTrust Bank,
Atlanta at the address listed in Question  Number 3 of the attached  Prospectus.
Shareholders  who do not wish to participate in the Plan will receive  dividends
on the Common Stock,  if and when declared,  by check without any further action
on their part.

          Lamar Capital Corporation's common stock is traded on the NASDAQ stock
market.  The  trading  symbol is "LCCO." On  February  8,  2000,  Lamar  Capital
Corporation's common stock closed at $9.9375.

          The address and telephone number of the principal  executive office of
Lamar Capital  Corporation is 401 Shelby  Speights  Drive,  Purvis,  Mississippi
39475, telephone (601) 794-6047.

                                    Sincerely,



                                    Chairman and Chief Executive Officer


- --------------------------------------------------------------------------------
Neither  the  Securities  and  Exchange  Commission  nor  any  state  securities
commission has approved or  disapproved  of these  securities or passed upon the
adequacy or accuracy of this Prospectus. Any representation to the contrary is a
criminal offense.
- --------------------------------------------------------------------------------


                The date of this Prospectus is February 14, 2000.


<PAGE>


                                TABLE OF CONTENTS

                                                                            Page

DESCRIPTION OF THE DIVIDEND REINVESTMENT PLAN. . . . . . . . . . . . . . . . .1

          Purpose. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
          Advantages. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
          Administration. . . . . . . . . . . . . . . . . . . . . . . . . . . 1
          Participation. . . . . . . . . . . . . . . . . . . . . . . . . . . .1
          Optional Cash Payments. . . . . . . . . . . . . . . . . . . . . . . 2
          Costs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3
          Purchases. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3
          Sale of Plan Shares. . . . . . . . . . . . . . . . . . . . . . . . .4
          Dividends. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4
          Reports to Participants. . . . . . . . . . . . . . . . . . . . . . .4
          Certificates. . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
          Termination of Participation. . . . . . . . . . . . . . . . . . . . 5
          Tax Information. . . . . . . . . . . . . . . . . . . . . . . . . . .5
          Other Information. . . . . . . . . . . . . . . . . . . . . . . . . .6

USE OF PROCEEDS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

INDEMNIFICATION. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

LEGAL OPINION. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

EXPERTS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

AVAILABLE INFORMATION. . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

DOCUMENTS INCORPORATED BY REFERENCE. . . . . . . . . . . . . . . . . . . . . .9


APPENDIX A  - LAMAR CAPITAL CORPORATION DIVIDEND REINVESTMENT PLAN,
              JANUARY 27, 2000




<PAGE>

          DESCRIPTION OF THE DIVIDEND REINVESTMENT PLAN

          The  following,  in question and answer form, is a description  of the
provisions of the Company's  Dividend  Reinvestment  Plan. This description does
not purport to be complete  and is qualified in its entirety by reference to the
terms and conditions of the Plan (a copy of which is attached as Appendix A).

Purpose



1.        What is the purpose of the Plan?

          The purpose of the Plan is to provide eligible record owners of Common
Stock with a simple and  convenient way of investing cash dividends and optional
cash payments in shares of Common Stock.

Advantages

2.        What are the advantages of the Plan?

          Participants in the Plan may:
               a.   Reinvest  automatically  their cash  dividends  in shares of
                    Common Stock (at lower fees than  purchases  made outside of
                    the Plan through a broker/dealer).
               b.   Invest  optional  cash  payments  from $20 to a  cumulative
                    $5,000 per quarter per  participant in Common Stock.
               c.   Invest the full amount of all cash  dividends and optional
                    cash payments since fractional  shares may be held under the
                    Plan.
               d.   Realize the long-range opportunity of dollar cost averaging
                    by purchasing Common  Stock  under  the Plan on a  regular
                    basis.
               e.   Avoid cumbersome  safekeeping  requirements  through the
                    free custodial service of the Plan for shares purchased
                    through the Plan or shares already owned that participants
                    desire to deposit into the Plan.
               f.   Avoid the inconvenience and expense of recordkeeping through
                    the free reporting provisions of the Plan.

Administration

3.        Who administers the Plan for participants?

          SunTrust Bank, Atlanta administers the Plan as Agent for participants,
keeps records,  sends statements of account to participants,  and performs other
duties related to the Plan. Shares purchased through the Plan will be registered
in the name of SunTrust Bank,  Atlanta or its nominee as agent for  participants
in the Plan.

          All inquiries  and  communications  regarding the Plan should  include
your (the participant's) account number and should be directed to the Agent at:

                    SunTrust Bank, Atlanta
                    Attn:  Stock Transfer Department:
                    P. O. Box 4625
                    Atlanta, Georgia 30302
                    1-800-568-3476

          The Agent or the Company may terminate or suspend the Plan at any time
by written notice to  participants.  The terms and conditions of the Plan may be
amended  by the  Agent,  with the  concurrence  of the  Company,  at any time by
mailing  an  appropriate  notice to  participants  at least 30 days prior to the
effective date of the amendment.

Participation

4.        Who is eligible to participate?

          Record owners of common stock are eligible to enroll in the Plan.

          Beneficial  owners  whose  shares are  registered  in names other than
their own (for example, in the name of a broker, bank, or other nominee) and who
wish to  participate  in the Plan must  either  (i)  become  owners of record by
having the  number of shares  they wish to enroll in the Plan  transferred  into
their names, or (ii) make  arrangements with the holder of record to participate
in the Plan on behalf of such beneficial owner.
<PAGE>
5.        How does a shareholder become a participant?

          An eligible  shareholder  may join the Plan by completing the enclosed
Authorization  Card and  returning  it to the Agent at the  address  provided in
Question  3.  Additional  Authorization  Cards  may be  obtained  at any time by
contacting the Company or the Agent.

6.        What participation options are available?

          By  marking  the  appropriate  spaces on the  Authorization  Card,  an
eligible shareholder of record may choose among the following investment options
for purchases of shares of Common Stock:

               a.   To reinvest  automatically  cash  dividends on all shares of
                    Common Stock of which the participant is the owner of record
                    and also to make optional  cash payments in amounts  ranging
                    from  a $20  minimum  to a  cumulative  $5,000  maximum  per
                    quarter per participant.
               b.   To reinvest  automatically  cash  dividends  on a percentage
                    (less than 100%) of Common Stock of which the participant is
                    the owner of record and also to make  optional cash payments
                    in amounts ranging from a $20 minimum to a cumulative $5,000
                    maximum per quarter per participant.

          A shareholder  may  participate  in the Plan with respect to less than
all of the shares of Common Stock registered in the shareholder's name.

          All shares of Common Stock  purchased  through the Plan,  whether with
reinvested  dividends or optional cash  payments,  will be held by the Agent for
participants  in the Plan,  and the dividends on these shares will be reinvested
automatically.

          The Plan  allows  participants  to  deposit  shares  of  Common  Stock
registered in their name with the Agent to be administered under the Plan.

7.        When do your investments begin through the Plan?

          If an Authorization Card specifying  reinvestment of cash dividends is
received by the Agent at least five (5) business  days before the record date of
a cash dividend payment,  reinvestment will commence with the following dividend
payment. If the Authorization Card is received after that date, the reinvestment
of cash  dividends  through  the Plan will  begin  with the next  cash  dividend
payment following the next record date.

          Optional cash payments will be invested as specified in Question 9.

8.        May you change your method of participation after enrollment?

          A record  shareholder  may change an investment  option at any time by
completing a new Authorization  Card and returning it to the Agent.

          Authorization  Cards may be obtained by contacting  the Company or the
Agent.

Optional Cash Payments

9.        When and how can optional cash payments be made?

          Optional  cash payments will be invested once each month (see Question
13).  Optional cash payments should be received from a participant at least five
(5) business days prior to an investment  date.  The payments will be applied to
the  purchase of shares for the account of the  participant  on that  investment
date.
<PAGE>
          No interest will be paid on optional cash payments pending investment.
Optional cash payments  received  later than five (5) business days prior to the
regular  monthly  investment  date will be invested at the next regular  monthly
investment date. To avoid unnecessary accumulations, the Company recommends that
optional  cash  payments be sent so that they are received by the Agent  shortly
before the fifth (5th) business day prior to an investment  date. You may obtain
the return of any optional cash payment by written request received by the Agent
not less than two (2) business days before it is to be invested.

          An initial optional cash payment may be made when you join the Plan. A
personal  check,  official bank check, or money order should be made payable to,
"SunTrust  Bank,  Atlanta,"  and  returned  along with the  Authorization  Card.
Thereafter,  optional  cash payments may be made through the use of cash payment
forms sent to you with your account statement.

10.       What are the limitations on making optional cash payments?

          Optional  cash payments may be made by personal  check,  official bank
check,  or money order.  Any optional cash payments you wish to make must be not
less than a $20 minimum per quarter nor more than a  cumulative  $5,000  maximum
per quarter.  Any number of optional cash  payments may be made,  subject to the
foregoing  limitations,  and there is no  obligation  to make any optional  cash
payment at any time.

          Optional  cash  payments  need not be in the same amount of money each
time.

Costs

11.       Are there any  expenses  to  participants  in  connection  with
purchases or sales through the Plan?

          All brokerage  commissions or fees for purchases made through the Plan
on the open market  will be  included as part of the average  price per share of
Common Stock purchased by the Agent for the accounts of  participants  under the
Plan. All administrative  costs of the Plan will be paid by the Company.  If you
request  that the Agent  arrange a sale of  shares  held by the Plan for you,  a
brokerage  commission  will be  deducted  from the  proceeds  of the sale by the
independent broker-dealer selected by the Agent (see Questions 15 and 16).

Purchases

12.       How  many  shares  of  Common  Stock  will  be  purchased   for
participants, and what is the source of shares purchased through the Plan?

          The  number  of  shares  purchased  for  your  account,   including  a
fractional  share  computed to four decimal  places,  will be equal to the total
amount invested by you (the amount of cash dividends reinvested and any optional
cash payments), divided by the purchase price per share (see Question 14).

          Shares  purchased  through the Plan will be  purchased by the Agent in
the open market as agent for  participants  under the Plan. The Company will not
exercise  any direct or indirect  control over the prices or timing of purchases
made by the Agent on the open market.

13.       When will shares of Common Stock be purchased through the Plan?

          Purchases of shares with  reinvested  dividends and with optional cash
payments will generally be made on the regular monthly investment date, which is
generally  the 15th day of each month.  If the  dividend  payment  date is not a
business day, shares will generally be purchased on the next business day.

          The Agent will use every  reasonable  effort to reinvest all dividends
promptly after receipt and in no event later than 30 days after receipt,  unless
such  investments are restricted by any applicable  state or federal  securities
laws  (See  Question  32).  No  interest  will  be  paid  on  dividends  pending
reinvestment.

          The Agent in its sole  discretion  will  determine the exact timing of
purchases made on the open market for allocation to the accounts of participants
under the Plan,  as well as the number of shares to be so purchased at any time,
depending on the amount to be invested, market conditions,  and the requirements
of applicable  securities  laws.  If for any reason the Agent is precluded  from
acquiring  shares of Common Stock for 30 consecutive  days, the Agent will remit
all cash in a participant's Plan account to the participant after such 30th day.
<PAGE>

          You will become the owner of the shares  purchased for you through the
Plan on the  investment  date.  However,  for federal  income tax purposes,  the
holding period will commence on the following day (see Question 22).

14.       At what price will shares of Common Stock be  purchased  through
the Plan?

          The price at which the Agent  will be deemed to have  acquired  shares
for a  participant's  account  under the Plan will be the  average  price of all
shares  purchased by the Agent on the open market as agent for all  participants
with the proceeds of reinvested  cash  dividends and any optional cash payments.
Brokerage  commissions or fees will be included as part of the purchase price of
the shares and allocated proportionally among participants.

Sale of Plan Shares

15.        How may you sell your shares of Common Stock?

          You can sell your shares of Common Stock held under the Plan in either
of two ways.  First,  you may  request  certificates  for your whole  shares and
arrange for the sale of these shares through a broker-dealer of your choice (see
Question 19). Alternatively, you may request that the Agent sell for you some or
all of your shares held by the Plan.  The Agent will sell shares for you through
broker-dealers selected by the Agent in its sole discretion. If you request that
the Agent arrange for the sale of your shares,  you will be charged a commission
by the broker-dealer selected by the Agent, which will be deducted from the cash
proceeds paid to you. The amount of the  commission  will vary  depending on the
broker-dealer  selected  and other  factors.  Shares  being  sold for you may be
aggregated with those of other Plan  participants  who have requested  sales. In
that case,  you will receive  proceeds  based on the average  sales price of all
shares sold, less your pro rata share of brokerage commissions.

16.       When will shares of Common Stock be sold?

          If you elect to request that the Agent sell your shares held under the
Plan, the Agent will sell such shares as your agent as soon as practicable after
receipt of your written request. Payment will be made by check and mailed to you
as soon as practicable after the sale.

          The Agent will use its best  efforts  to sell your  shares on the open
market within ten (10) business days after receipt of written  instructions from
you to  such  effect  or as  soon  as  otherwise  practicable.  There  can be no
assurances  with  respect to the ability of the Agent to sell your shares or the
price,  timing,  or terms on which a sale may be made. The Company and the Agent
have no obligation  under the Plan,  and assume no  responsibility,  to purchase
whole shares  credited to your Plan account if such shares cannot be sold by the
Agent.

Dividends

17.       Will  participants  be credited with dividends on shares held in
their Plan accounts?

          The Agent  will  receive  the cash  dividends  (less the amount of tax
withheld,  if any) for all Plan  shares  held on the  dividend  record  date and
credit  them to  participants'  accounts  on the basis of whole  shares  and any
fractional share held. These dividends received will be reinvested automatically
in additional  shares of Common Stock as a dividend  reinvestment.  Participants
who wish to receive  dividends in cash on shares purchased through the Plan must
request  certificates  for  those  whole  shares  (so  that the  shares  will be
registered in the  participant's  own name) and change their  investment  option
under the Plan to eliminate dividend reinvestment on their shares (see Questions
8 and 19).

Reports to Participants

18.       What reports will be sent to participants in the Plan?

          As soon as practicable after each purchase or sale on your behalf, you
will  receive  a  statement  showing  account  information,   including  amounts
invested,  purchase and/or sale prices,  and shares  purchased and/or sold. This
statement  will provide a cost record of purchases  under the Plan and should be
retained for tax purposes. In addition,  you will receive the same material sent
to every other holder of Common Stock, including the Company's annual reports to
shareholders,   notices  of  shareholders'  meetings,   proxy  statements,   and
information for income tax reporting.
<PAGE>

Certificates

19.       Will certificates be issued for shares of Common Stock purchased
through the Plan?

          Certificates  for shares of Common  Stock  purchased  through the Plan
will not be issued to you unless you request them.  All shares  credited to your
Plan  account  will be issued to the Agent or its  nominee  as your  agent.  The
number  of  shares  credited  to your  account  will be  shown  on your  account
statement.  This  convenience  protects  against loss,  theft, or destruction of
stock certificates and reduces the costs to be borne by the Company.

          A  certificate  for any number of whole  shares  credited to your Plan
account will be issued upon written request,  and the shares represented by that
certificate will be withdrawn from your account.  Your written request should be
mailed to the Agent.

          Certificates  for a  fractional  share  will not be  issued  under any
circumstances.

          Shares  credited to your account may not be assigned or pledged in any
way. If you wish to assign or pledge the whole shares  credited to your account,
you must request that certificates for those shares be issued in your name.

          Plan   accounts   will  be  maintained  in  the  name  in  which  your
certificates  are  registered at the time you enter the Plan.  Certificates  for
whole shares will be registered in the same manner when issued to you.

Termination of Participation

20.       How can participation in the Plan be terminated?

          The Plan is entirely  voluntary.  You may terminate your participation
in the Plan at any time by notifying the Agent in writing.

          If your notice of  termination is received by the Agent less than five
business days prior to a cash dividend  record date,  that cash dividend will be
reinvested  for your  account.  Your  account will then be  terminated,  and all
subsequent cash dividends on those shares will be paid to you.

          When  electing to terminate  participation  in the Plan,  any optional
cash payment  received before the Agent receives your notice of termination will
be invested  for your  account  unless you  specifically  request  return of the
payment prior to two (2) business days before the next investment date.

          Upon termination of your participation in the Plan, you may direct the
Agent to sell all  whole and  fractional  shares in your  account  or  receive a
certificate for all whole shares and cash for any fractional share (see Question
15). If written notification is not received by the Agent upon such termination,
certificates  for whole shares  credited to your account  under the Plan will be
issued to you, and a cash payment will be made to you for any fractional share.

21.       What happens if a participant in the Plan dies or becomes legally
incapacitated?

          Upon  receipt  by  the  Agent  of  notice  of  death  or   adjudicated
incompetence  of a participant,  no further  purchases of shares of Common Stock
will be made for the  account of such  participant.  The shares and cash held by
the Plan for the participant  will be delivered to the  appropriate  person upon
receipt of  evidence  satisfactory  to the Agent of the  appointment  of a legal
representative and instructions from the representative regarding delivery.

Tax Information

22.       What are the federal income tax consequences of participating in the
Plan?

          Distributions  by the Company to shareholders  will generally be taxed
as ordinary  dividend income. If open market purchases of shares of Common Stock
are made for you through the Plan with reinvested  cash  dividends,  you will be
deemed to have  received a taxable  dividend in the amount of the cash  dividend
reinvested.  Your tax basis in these  shares  acquired  on the open  market will
equal the amount of the cash dividend.

          You will not realize any taxable  income at the time of  investment of
optional cash payments in  additional  shares of Common Stock.  The tax basis of
shares  purchased  on the open market with an optional  cash payment will be the
amount of such payment.
<PAGE>

          The  holding  period of shares of Common  Stock  acquired  through the
Plan,  whether  purchased with  reinvested  dividends or optional cash payments,
will begin on the day following the investment date.

          You will not realize any taxable income when you receive  certificates
for whole shares credited to your account,  either upon your written request for
such  certificates or upon withdrawal from or termination of the Plan.  However,
you will recognize taxable gain or loss (which, for most  participants,  will be
capital  gain or loss) when  whole  shares  acquired  under the Plan are sold or
exchanged  for you and when you receive the cash payment for a fractional  share
credited to your account. The amount of such gain or loss will be the difference
between the amount that you receive for your shares or fractional  share (net of
brokerage commissions and other costs of sale) and the tax basis thereof.

          For  foreign  participants  who  elect to have  their  cash  dividends
reinvested  and  whose  dividends  are  subject  to  United  States  income  tax
withholding,  and any other  participant for whom federal income tax withholding
on dividends is required,  an amount equal to the cash dividends payable to such
participants, less the amount of tax required to be withheld, will be applied to
the purchase of shares of Common  Stock  through the Plan.  Foreign  shareholder
participants are urged to consult their legal advisors with respect to any local
exchange,  control,  tax,  or other  law or  regulation  that may  affect  their
participation  in the Plan.  The Company and the Agent assume no  responsibility
regarding  such  laws or  regulations  and  will  not be  liable  for any act or
omission in respect thereof.

          The  foregoing is only an outline of the  Company's  understanding  of
some of the applicable federal income tax provisions.  The outline is general in
nature and does not  purport to cover  every  situation.  Moreover,  it does not
include a discussion of state and local income tax consequences of participation
in the Plan. For specific  information on the tax  consequences of participation
in the Plan,  including any future changes in applicable  law or  interpretation
thereof, you should consult your own tax advisors.

Other Information

23.       What happens if a  participant  sells a portion of the shares of
Common Stock registered in the participant's name?

          If you have  authorized the  reinvestment  of cash dividends on shares
registered in your name and then dispose of a portion of those shares,  the cash
dividends on the remaining shares will continue to be reinvested.

24.       What happens when a  participant  sells or transfers  all of the
shares registered in his or her name or stops all purchases?

          If you dispose of all shares  registered  in your name with respect to
which  you  participate  in the Plan or stop  purchases  through  optional  cash
payments,  the cash  dividends on the shares  credited to your Plan account that
remain in the Plan will continue to be  reinvested.  If you cease to be a record
owner of any shares of Common  Stock (other than by  depositing  shares into the
Plan as provided in Question 31), the Agent, in its discretion, may request your
instructions on the disposition of stock in your Plan account. If the Agent does
not  receive  such  instructions  from you  within 30 days,  the  Agent,  in its
discretion, may terminate your Plan account.

25.       If the  Company  has a rights  offering,  how will rights on the
Plan shares be handled?

          No preemptive rights attach to the Common Stock of the Company. If the
Company,  nevertheless,  makes  available  to holders of Common  Stock rights or
warrants to purchase additional shares of Common Stock or other securities, such
rights or warrants will be made available to participants based on the number of
shares  (including any fractional  interests to the extent  practicable) held in
their Plan account on the record date established for determining the holders of
Common Stock entitled to such rights or warrants.

26.       What happens if the Company  issues a stock dividend or declares
a stock split?

          Any  stock  dividends  or split  shares  in the form of  Common  Stock
distributed  by the Company on shares of Common Stock held for your Plan account
will be  credited  to your  account  in the Plan.  Any other  non-cash  dividend
distributed  by the Company on shares of Common Stock held for your Plan account
will be distributed to you.

          A stock  dividend or split shares  distribution  in the form of Common
Stock will  increase  automatically  by that amount the number of shares held in
your name on which cash dividends are reinvesting.
<PAGE>
27.       How will a participant's shares be voted at meetings of shareholders?

          No shares held under the Plan will be voted by the Agent.

          You will  receive a proxy  indicating  the  total  number of whole and
fractional  shares of your  Common  Stock,  including  shares  of  Common  Stock
registered  in your  name and  shares  of  Common  Stock  credited  to your Plan
account.

          If your proxy is returned  properly signed and marked for voting,  all
the shares  covered by the proxy,  including  those  registered in your name and
whole and  fractional  shares  held for you  under  the  Plan,  will be voted as
marked.

          If your  proxy is  returned  properly  signed but  without  indicating
instructions  on the manner in which  shares are to be voted with respect to any
item thereon,  all of your shares,  including those  registered in your name and
those  held  for you  under  the  Plan,  will be voted  in  accordance  with the
recommendations of the management and Board of Directors of the Company.

          If your proxy is not  returned,  or if it is  returned  unexecuted  or
improperly executed, your shares will be voted only if you vote in person.

28.       What is the responsibility of the Company and the Agent for the Plan?

          The Agent has no  responsibility  with respect to the  preparation and
the  contents  of this  Prospectus.  Neither  the  Company  nor the Agent or its
nominee(s),  in administering  the Plan, will be liable for any act done in good
faith, or for any good faith omission to act, including, without limitation, any
claims of  liability  arising  out of (i) failure to  terminate a  participant's
account upon the  participant's  death prior to the receipt of notice in writing
of the  death,  (ii) the prices  and times at which  shares of Common  Stock are
purchased  or sold for the  participant's  account  or the  terms on which  such
purchases  or sales are made,  (iii)  fluctuations  in the  market  value of the
Common Stock, or (iv) failure to make purchases or sales at such times and under
such  circumstances  that such  transactions are restricted by law or regulation
(See Question 32).

          Neither  the  Company  nor the Agent can assure any  participant  of a
profit or protect any  participant  against a loss from the shares  purchased or
sold through the Plan.  Shares of Common Stock  purchased under the Plan are not
deposit  accounts of The Lamar Bank and are not  insured by the Federal  Deposit
Insurance Corporation or any other governmental  organization.  An investment in
the Common  Stock is, as are all  equity  investments,  subject  to  significant
market  fluctuations.  The Company can neither  control  purchases  by the Agent
under the Plan nor  guarantee  that  dividends  on the Common  Stock will not be
reduced or eliminated.

          The payment of dividends is at the  discretion of the Company's  Board
of Directors and will depend upon future  earnings,  the financial  condition of
the  Company  and other  factors.  The Board may change the amount and timing of
dividends at any time without notice.

          The  plan  is  neither  subject  to the  provisions  of  the  Employee
Retirement Income Security Act of 1974, as amended,  nor qualified under Section
401(a) of the Internal Revenue Code of 1986, as amended.

29.       Who regulates and interprets the Plan?

          The Company and the Agent  reserve the right to interpret and regulate
the  Plan as they  deem  necessary  or  desirable.  Any such  interpretation  or
regulation  will be  final.  The  Plan,  related  Plan  documentation,  and Plan
accounts will be governed by and  construed in  accordance  with the laws of the
State of Mississippi.

30.       May the Plan be changed or discontinued?

          While the  Company  hopes to  continue  a dividend  reinvestment  plan
indefinitely,  the  Company  and the Agent  reserve  the right to  terminate  or
suspend the Plan at any time by written  notice to the  participants.  The terms
and  conditions  of the  Plan  may  also  be  amended  by the  Agent,  with  the
concurrence  of the  Company,  at any time by mailing an  appropriate  notice to
participants at least 30 days prior to the effective date of such amendment. The
Company may amend the Plan by mailing an appropriate  notice to  participants at
least 30 days prior to the effective date of such amendment. Notwithstanding the
foregoing,  such amendments to the Plan as may be required from time to time due
to changes in or new rules and  regulations  under  federal or state  securities
laws may be made by the Agent prior to notice to each participant.




<PAGE>


31.       Can a participant  send his or her Common Stock  certificates to
be credited to his or her Plan account?

          A  participant  can transfer any shares of Common Stock held of record
to the Agent to be held for his or her Plan account.  A participant  desiring to
transfer any shares into the Plan should mail them by  certified  or  registered
mail  to the  Agent  with a note  requesting  that  they  be so  credited.  This
additional  service  protects  against  the loss,  theft,  or  destruction  of a
participant's stock certificates.

32.       When may purchases or sales of stock be temporarily curtailed?

          Temporary  curtailment  or  suspension of purchases or sales of Common
Stock may be made at any time when such  purchases or sales would in the Agent's
judgment contravene, or be restricted by applicable regulations, interpretations
or orders of the  Securities  and Exchange  Commission,  any other  governmental
commission,  agency or  instrumentality,  any court,  securities exchange or the
National  Association  of  Securities  Dealers,  Inc.  The  Agent  will  not  be
accountable, or otherwise liable, for failure to make purchases or sales at such
times and under such circumstances.


                                 USE OF PROCEEDS

          Because the shares purchased pursuant to the Plan will be purchased on
the Open Market,  the Company will not receive any proceeds from any purchase of
stock.


                                 INDEMNIFICATION

          Directors,  officers,  employees,  and agents of the  Company  and its
subsidiaries  are  entitled to  indemnification  as  expressly  permitted by the
provisions of the Mississippi  Business  Corporation Act, the Company's articles
of incorporation and bylaws, and the Company's liability  insurance.  Insofar as
indemnification  for liabilities arising under the Securities Act of 1933 may be
permitted to directors, officers, or persons controlling the Company pursuant to
the foregoing  provisions,  the Company has been informed that in the opinion of
the Securities and Exchange  Commission such  indemnification  is against public
policy as expressed in that Act and is therefore unenforceable.


                                  LEGAL OPINION

     The validity of the shares of the Company  Common Stock offered hereby will
be passed  upon for the  Company by Watkins  Ludlam  Winter & Stennis,  P.A.  of
Jackson, Mississippi.

                                     EXPERTS

          The  consolidated  financial  statements  of the Company  appearing
in the Company's Annual Report (Form 10-K) for the year ended December 31, 1998,
have been audited by Ernst & Young LLP,  independent  auditors,  as set forth in
their report thereon included therein and incorporated herein by reference. Such
consolidated  financial  statements  are  incorporated  herein by  reference  in
reliance  upon such report  given,  on the  authority of such firm as experts in
accounting and auditing.

                              AVAILABLE INFORMATION

          The Company is subject to the reporting requirements of the Securities
and Exchange Act of 1934,  as amended (the  "Exchange  Act"),  and in accordance
therewith files reports,  proxy  statements and other  information with the SEC.
Copies of such reports,  proxy statements and other information can be obtained,
at prescribed rates, from the SEC by addressing written requests for such copies
to the Public  Reference  Room of the SEC, 450 Fifth Street,  N.W.,  Washington,
D.C.  20549.  Information  about  operation of the Public  Reference Room may be
obtained by calling the SEC at 1-800-SEC-0330.  In addition, such reports, proxy
statements  and other  information  can be  inspected  at the  public  reference
facilities  referred to above and at the regional  offices of the SEC at 7 World
Trade Center, Suite 1300, New York, New York 10048 and Citicorp Center, 300 West
Madison Street,  Suite 1400,  Chicago,  Illinois 60661. The SEC also maintains a
Web site that  contains  reports,  proxy and  information  statements  and other
information  regarding  registrants  that  file  electronically,  including  the
Company, with the Commission at http://www.sec.gov.
<PAGE>

          This Prospectus constitutes part of the Registration Statement on Form
S-3  of  the  Company  (including  any  exhibits  and  amendments  thereto,  the
"Registration Statement") filed with the SEC under the Securities Act of 1933 as
amended (the  "Securities  Act"),  relating to the shares of the Company  common
stock offered  hereby.  This  Prospectus does not include all of the information
and undertakings in the Registration Statement and exhibits thereto. For further
information  about the Company and the shares of common  stock  offered  hereby,
reference is made to the Registration Statement and exhibits thereto. Statements
contained  in this  Prospectus  as to the  contents  of any  contract  or  other
document  referred  to  are  not  necessarily  complete,  and in  each  instance
reference  is made to a copy of such  contract  or  other  document  filed as an
exhibit to the  Registration  Statement,  each such statement being qualified in
all respects by such reference.  The Registration Statement may be inspected and
copied,  at prescribed  rates, at the SEC's public  reference  facilities at the
addresses set forth above.


                       DOCUMENTS INCORPORATED BY REFERENCE

          The following  documents  previously filed with the SEC by the Company
pursuant to the Exchange Act are hereby incorporated by reference:

          1.   The Company's  Annual Report on Form 10-K for the fiscal year
               ended December  31,  1998;
          2.   The Company's Quarterly  Reports on Form 10-Q for the quarters
               ended March 31,
               June 30 and September 30, 1999;
          3.   The Company's Form S-1 filed August 13, 1998,  as amended on Form
               S-1/A filed on October 1, 1998,  October 19, 1998, and December
               7, 1998, containing a description of the Company's Common Stock;
               and
          4.   All other reports filed by the Company pursuant to Section 13(a)
               or 15(d) of the Exchange Act, since the date of this Prospectus.

          All documents filed by the Company pursuant to Sections 13(a),  13(c),
14 or 15(d) of the  Exchange  Act  after the date of this  Prospectus,  shall be
deemed to be  incorporated  by reference  into this  Prospectus and to be a part
hereof from the date of filing of such documents. Any statement contained in any
document  incorporated or deemed to be incorporated by reference herein shall be
deemed to be modified or  superseded  for  purposes  of this  Prospectus  to the
extent that a statement  contained herein or in any subsequently  filed document
which also is, or is deemed to be incorporated  by reference  herein modifies or
supersedes such statement.  Any statement so modified or superseded shall not be
deemed  to  constitute  a part of this  Prospectus,  except  as so  modified  or
superseded.

          The Company will provide, without charge to each person, including any
beneficial  owner to whom this  Prospectus is delivered,  on the written or oral
request of any such  person,  a copy of any or all of the  documents  which have
been incorporated herein by reference but not delivered herewith (other than the
exhibits to such documents). Such request, in writing or by telephone, should be
directed  to Lamar  Capital  Corporation,  401 Shelby  Speights  Drive,  Purvis,
Mississippi 39475 (telephone 601-794-6047).




<PAGE>



                                   Appendix A

                            LAMAR CAPITAL CORPORATION
                           DIVIDEND REINVESTMENT PLAN
                                January 27, 2000

         The purpose of this  Dividend  Reinvestment  Plan (the "Plan") of Lamar
Capital  Corporation  (the "Company") is to provide the holders of record of the
common stock ("Common Stock") of the Company with a simple and convenient method
of investing  cash  dividends and optional cash payments in shares of the Common
Stock  of the  Company.  The  Plan  is set  forth  in the  following  terms  and
conditions:

               1.   Holders of record of Common Stock of the Company are
                    eligible to enroll in the Plan.  Beneficial owners of Common
                    Stock  whose  shares are held for them in  registered  names
                    other than their own, such as in the names of brokers,  bank
                    nominees or trustees, should, if they wish to participate in
                    the Plan,  either  arrange  for the holder of record to join
                    the Plan or have the shares  they wish to enroll in the Plan
                    transferred to their own names.

               2.   A holder  of  record  of  Common  Stock may elect to become
                    a participant in the Plan  ("Participant")  by returning to
                    SunTrust Bank, Atlanta, a properly completed Authorization
                    Card in the form enclosed herewith.  The completed
                    Authorization Card appoints the Agent as agent for the
                    Participant and:
                      a.   Authorizes  the  Company  to pay to the Agent for the
                           Participant's  account all cash dividends  payable on
                           the Common Stock which the  Participant  has enrolled
                           in the Plan;
                      b.   Authorizes  the Agent as agent to retain for credit
                           to the  Participant's  account  any cash   dividends
                           and  any  shares  of  Common  Stock distributed  as
                           a non-cash  dividend or  otherwise on the shares of
                           Common Stock purchased  pursuant to the Plan   ("Plan
                           Shares")   and   credited   to   the Participant's
                           account  and  to  distribute  to  the Participant any
                           other non-cash  dividend paid on such Plan Shares;
                           and
                      c.   Authorizes the Agent as agent to apply such cash
                           dividends and/or any optional cash payments   made
                           by  the   Participant   pursuant  to Paragraph 5 of
                           the Plan to the  purchase of shares of Common  Stock
                           in  accordance   with  the  terms  and conditions of
                           the Plan.

               3.   After receipt of the properly completed  Authorization
                    Card, the  Agent  will open an  account  under the Plan as
                    agent for the Participant and will credit to such account:
                      a.   all cash dividends  received by the Agent from the
                           Company  on shares of Common  Stock  registered  in
                           the  Participant's  name and enrolled  in the  Plan
                           by the  Participant,  commencing  with  the  first
                           such dividends paid after receipt of the
                           Authorization  Card by the Agent,  provided that the
                           Authorization  Card is received at least 5 business
                           days prior to the record date of the dividend;
                       b.  all optional cash payments  received from the
                           Participant  pursuant to Paragraph 5 of the Plan;
                       c.  all  whole or  fractional Plan Shares purchased for
                           the Participant's account after making appropriate
                           deduction for the purchase price of such shares;
                       d.  all cash dividends received by the Agent on any whole
                           or fractional Plan Shares credited to the
                           Participant's account;
                       e.  any  shares of Common  Stock  distributed  by the
                           Company  as a dividend  or  otherwise  on Plan Shares
                           credited to the Participant's account; and
                       f.  any shares of Common Stock  transferred by the
                           Participant pursuant to Paragraph 11 of the Plan.

               4.   Cash dividends credited to a  Participant's  account will be
                    commingled with the cash dividends  credited to all accounts
                    under the Plan and will be applied to the purchase of shares
                    of Common Stock of the Company. The price at which the Agent
                    shall  be   deemed   to  have   acquired   shares   for  the
                    Participant's  account  shall  be the  average  price of all
                    shares purchased by the Agent for all Participants  with the
                    proceeds of a single cash  dividend  in the open  market.  A
                    Participant's  account  will  be  credited  with  fractional
                    shares computed to four (4) decimal  places.  The Agent will
                    make  every  reasonable  effort to  reinvest  all  dividends
                    promptly  after  receipt  and in no event later than 30 days
                    after  such  receipt  except  where,  in the  opinion of the
                    Agent's  counsel,  such  investments  are  restricted by any
                    applicable  state or federal  securities  law. All dividends
                    will be held pending  investment in a  non-interest  bearing
                    account maintained by the Agent.

               5.   The  Participant  may at any time  deposit  with the
                    Agent for credit to his account  optional  cash  payments in
                    amounts  not less  than  $20 and not to  exceed  $5,000  per
                    quarter.  Each optional cash payment must be  accompanied by
                    the Stock  Purchase Form  furnished by the Agent.  The Agent
                    will commingle the funds credited to a Participant's account
                    with optional cash payments  credited to all accounts  under
                    the Plan and will apply such funds to the purchase of shares
                    of Common  Stock.  Optional cash  payments,  along with cash
                    dividends, will be invested on approximately the 15th day of
                    each month.  Optional  cash payments  received  later than 5
                    days prior to the regular  monthly  investment  date will be
                    invested at the next monthly investment date.

                    Pending investment,  all optional cash payments will be held
                    in a non-interest  bearing account  maintained by the Agent.
                    Any description on the Plan distributed to Participants will
                    advise  that   Participants  may  therefore  wish  to  delay
                    transmittal  of optional cash payments  until shortly before
                    the regular monthly investment date.

                    A Participant may obtain a refund of his uninvested optional
                    cash payment upon written  request to the Agent received not
                    less  than 2  business  days  prior  to the time  when  such
                    optional  cash  payment  would  otherwise  be applied to the
                    purchase of Plan Shares.

               6.   Brokerage commissions incurred on the purchase of shares
                    with cash dividends and optional cash payments shall be paid
                    from the funds available for purchase and allocated pro rata
                    according to the number of shares purchased.  Administrative
                    costs of the Plan will be paid by the Company.

               7.   Temporary  curtailment or suspension of purchases or sales
                    of Common Stock may be made at any time when such  purchases
                    or sales would in the  Agent's  judgment  contravene,  or be
                    restricted by  applicable  regulations,  interpretations  or
                    orders of the Securities and Exchange Commission,  any other
                    governmental  commission,  agency  or  instrumentality,  any
                    court,  securities  exchange or the National  Association of
                    Securities Dealers,  Inc. The Agent will not be accountable,
                    or otherwise liable,  for failure to make purchases or sales
                    at such  times  and  under  such  circumstances.  If for any
                    reason the Agent is precluded from  acquiring  shares of the
                    Company's  Common Stock for 30  consecutive  days, the Agent
                    shall  remit all cash in the  Participant's  account  to the
                    Participant  promptly  after  such 30th day.

               8.   The Agent will mail to each Participant as soon as
                    practicable after each purchase a statement  confirming each
                    purchase  of Common  Stock  made for his  account.

               9.   The Agent may hold the Plan Shares of all Participants
                    together  in its  name  or in the  name of its  nominee.  No
                    certificates  will be  delivered to a  Participant  for Plan
                    Shares except upon written  request or upon  termination  of
                    the account. A Participant may request  certificates for any
                    whole  shares  credited  to  his  account  at any  time.  No
                    certificates  will  be  delivered  for  fractional   shares.
                    Accounts  under the Plan will be  maintained  in the name in
                    which the Participant's certificates are registered when the
                    Participant  enrolls in the Plan, and certificates for whole
                    shares  will be  similarly  registered  when  issued  to the
                    Participant.  Certificates  will be registered and issued in
                    names other than the  account  name,  subject to  compliance
                    with any applicable  laws and payment by the  Participant of
                    any applicable fees and taxes, provided that the Participant
                    makes a written  request  therefor  in  accordance  with the
                    usual  requirements of the Company for the registration of a
                    transfer  of the Common  Stock of the  Company.
<PAGE>

               10.  It is understood that the automatic reinvestment of
                    dividends does not relieve the Participant of any income tax
                    which may be  payable  on such  dividends.  The  Agent  will
                    comply  with  all  applicable   Internal   Revenue   Service
                    requirements  concerning the filing of  information  returns
                    for dividends  credited to each account under the Plan,  and
                    such  information  will be provided to the  Participant by a
                    duplicate  of that form or in a final  statement  of account
                    for each calendar year. With respect to  Participants  whose
                    dividends are subject to Federal income tax withholding, the
                    Agent  will  comply  with all  applicable  Internal  Revenue
                    Service  requirements  concerning  the  amount  of tax to be
                    withheld, which will be deducted from the dividends prior to
                    investment.

               11.  The  Agent  will  forward,  as  soon  as practicable, any
                    proxy solicitation  materials to the Participant.  The Agent
                    will vote any whole  and/or  fractional  Plan Shares that it
                    holds for the  Participant's  account in accordance with the
                    Participant's directions. If a Participant does not return a
                    properly  completed and signed proxy the Agent will not vote
                    such shares.

               12.  A Participant may transfer any issued shares of Common Stock
                    held of record in the Participant's name to the Agent or its
                    nominee,  and such  shares will be held by the Agent for the
                    Participant's  account as Plan  Shares  subject to the terms
                    and  conditions  of  this  Plan.

               13.  A  Participant  may terminate his account at any time by
                    giving a written  notice of  termination  to the Agent.  Any
                    such notice of termination received by the Agent less than 5
                    business  days  prior to a  dividend  record  date  will not
                    become  effective  until  dividends  paid  on  the  dividend
                    payment date have been  invested.  The Agent may terminate a
                    Participant's  account by mailing a 30-day written notice of
                    termination to the Participant at his last address of record
                    with the Agent. Upon termination,  the Participant may elect
                    in writing to receive  certificates  representing  the whole
                    Plan  Shares  credited  to his  account  and cash in lieu of
                    fractional shares or he may elect in writing to receive cash
                    for all the whole and fractional Plan Shares credited to his
                    account.  If no  written  election  is made at the  time the
                    Agent receives the written  notice of  termination  from the
                    Participant  or prior to  expiration  of the  30-day  notice
                    period when the Agent  terminates a  Participant's  account,
                    certificates  will be issued for all whole  Plan  Shares and
                    the Participant will receive cash for any fractional shares.

                    If a  Participant  elects  to  receive  cash for the  Plan
                    Shares   credited  to  his  account,   the  Agent,   as  the
                    Participant's  agent,  will,  as soon as  practicable  after
                    receipt  of a written  request,  sell such Plan  Shares  and
                    deliver to him the proceeds of such sale, less any brokerage
                    commissions  and any other costs of sale.  Any whole  shares
                    and  fractional  interests in shares may be  aggregated  and
                    sold  with  those of  other  terminating  Participants.  The
                    proceeds  of each  Participant,  in such  case,  will be the
                    average  sales price of all shares so  aggregated  and sold,
                    less his pro rata shares of any  brokerage  commissions  and
                    other costs of sale.

                    In   all   terminations,   fractional   interests   held
                    in the  Participant's  account and not otherwise  aggregated
                    and sold  will be paid for in cash at a price  deemed  to be
                    the  closing  sale price per share of the  Company's  Common
                    Stock as reported by the principal  stock  exchange or other
                    appropriate  market as determined by the Agent, on which the
                    stock is traded on the date of  receipt  by the Agent of the
                    notice of termination  or, if the stock is not traded on the
                    date of such  receipt,  such  closing sale price on the next
                    prior  date  that it was so  traded.
<PAGE>

               14.  If at any time a Participant  ceases to be a record  holder
                    of Common  Stock  other  than by  transfer  of shares to the
                    Agent to be held for his account  pursuant to Paragraph  11,
                    the Agent, in its  discretion,  may mail a written notice to
                    such   Participant   requesting   instructions   as  to  the
                    disposition of stock in the Participant's  account under the
                    Plan.  If within 30 days of  mailing  such  notice the Agent
                    does not  receive  instructions  from the  Participant,  the
                    Agent may, in its  discretion,  terminate the  Participant's
                    account.

               15.  The  Participant  shall notify the Agent promptly in writing
                    of any change of  address.  Notices or  statements  from the
                    Agent to the  Participant  may be  given  or made by  letter
                    addressed to the  Participant  at his last address of record
                    with the Agent and any such  notice  or  statement  shall be
                    deemed given or made when received by the  Participant  or 5
                    days after  mailing,  whichever  occurs  earlier.

               16.  The Participant shall not sell, pledge, hypothecate, assign,
                    or  transfer  any Plan  Shares  held for his  account by the
                    Agent,  nor  shall  the  Participant  have any right to draw
                    checks  or  drafts  against  his  account.  The Agent has no
                    obligation  to follow any  instructions  of the  Participant
                    with  respect  to the Plan  Shares  or any cash  held in his
                    account  except as  expressly  provided  under the terms and
                    conditions  of the Plan.

               17.  The Company  will either pay directly or reimburse the Agent
                    for the costs of administering  the Plan,  including but not
                    limited to, the costs of purchasing  fractional  shares, the
                    costs of printing and distributing Plan literature to record
                    holders  of  Common  Stock,  forwarding  proxy  solicitation
                    materials  to  Participants,  and mailing  confirmations  of
                    account transactions,  account statements, and other notices
                    to Participants and reasonable  clerical expenses associated
                    therewith.

               18.  Neither  the  Agent  nor its  nominee(s)  shall  be  liable
                    hereunder for any act or omission to act by the Company, and
                    neither the Company nor the Agent or its nominee(s) shall be
                    liable  hereunder  for any action taken in good faith or for
                    any  good  faith   omission  to  act,   including,   without
                    limitation,  any  claims of  liability  (a)  arising  out of
                    failure to  terminate  the  Participant's  account  upon the
                    Participant's  death  prior to receipt of written  notice of
                    such death accompanied by documentation  satisfactory to the
                    Agent;  or (b) with  respect  to the  prices  at which  Plan
                    Shares are either  purchased  or sold for the  Participant's
                    account or the timing of, or terms on which,  such purchases
                    or  sales  are  made;   or  (c)  for  the  market  value  or
                    fluctuations  in market value after  purchase of Plan Shares
                    credited to the Participant's  account.  The Company further
                    agrees  to  indemnify  and hold  harmless  the Agent and its
                    nominee(s) from all taxes, charges,  expenses,  assessments,
                    claims,  and  liabilities,  and any costs incident  thereto,
                    arising  under  federal or state law from the Agent's or the
                    Company's  acts or omissions to act in connection  with this
                    Plan;  provided  that  neither the Agent nor its  nominee(s)
                    shall be indemnified against any liability or costs incident
                    thereto  arising  out of the  Agent's or its  nominee's  own
                    willful  misfeasance,   bad  faith,  gross  negligence,   or
                    reckless  disregard of its duties under this Plan.
<PAGE>

               19.  It is understood that all purchases of Common Stock pursuant
                    to the Plan  will be made by the  Agent  as the  independent
                    agent of the  Participant  and that  neither the Company nor
                    any of its  affiliates  shall have any authority or power to
                    direct  the  time  and  price  at  which  securities  may be
                    purchased  pursuant to the Plan, the amount of securities to
                    be  purchased,  or to direct the  selection of any broker or
                    dealer  through  whom  purchases  are to be made.

               20.  The Agent or the Company may terminate or suspend the Plan
                    at any time by written notice to the Participants. The terms
                    and  conditions  of this Plan may be  amended  by the Agent,
                    with the concurrence of the Company,  at any time by mailing
                    of an  appropriate  notice  at  least  30 days  prior to the
                    effective  date  thereof  to the  Participant  at  his  last
                    address of record with the Agent.  No waiver or modification
                    of the terms or conditions of the Plan shall be deemed to be
                    made by the Agent unless in writing  signed by an authorized
                    representative  of the Agent, and any waiver or modification
                    shall  apply only to the  specific  instance  involved.  The
                    Company has the  authority  to amend this Plan by mailing an
                    appropriate  notice at least 30 days prior to the  effective
                    date  of  such  amendment  to the  Participant  at his  last
                    address of record with the Agent. It is understood, however,
                    that such  amendments  as may be required  from time to time
                    due to  changes  in or new rules and  regulations  under the
                    federal  or state  securities  laws may be made by the Agent
                    prior to notice to each Participant.

               21.  The Company and the Agent have the  authority  to  interpret
                    and  regulate  the Plan as may be  necessary or desirable in
                    connection   with  the  operation  of  the  Plan.  Any  such
                    interpretation  or regulation will be final.  This Plan, the
                    Authorization  Card  incorporated  herein  and  made by this
                    reference  a  part  of  this  Plan,   and  the  accounts  of
                    Participants  maintained  by the Agent under this Plan shall
                    be governed by and construed in accordance  with the laws of
                    the State of Mississippi.

<PAGE>


                 PART II. INFORMATION NOT REQUIRED IN PROSPECTUS

Item 14.  Other Expenses of Issuance and Distribution

Registration Fee                      $524.70

Accountants' Fee*                      2,500.00

Printing Fees*                         2,000.00

Miscellaneous Expenses*                500.00

Legal Fees*                            7,000.00

Total*                                $12,524.70

 *Estimated.

Item 15.  Indemnification of Directors and Officers

          The Company's Articles of Incorporation provide for indemnification of
officers,  directors  and employees in  connection  with a proceeding  including
reasonable  expenses  (attorney's  fees) to the fullest extent  permitted by the
Mississippi  Business  Corporation  Act in  effect  from  time to time  and also
provide for  indemnification  against  liability to the Company,  liability  for
improperly  receiving a personal  benefit and/or liability for any other reason,
provided  that such  person's  conduct did not  constitute  gross  negligence or
willful misconduct as determined by a board of directors or committee designated
by the Board, by special legal counsel, by the shareholders or by a court.

          The Company's  Articles of Incorporation  also provide for advances to
persons for reasonable expenses if the person furnishes a written undertaking to
repay the advance if these  actions  are  adjudged  to be grossly  negligent  or
willful  misconduct and a  determination  is made that the facts known would not
preclude indemnification.

          The Company may provide  liability  insurance  for each  director  and
officer for certain  losses  arising  from claims or changes  made  against them
while acting in their capabilities as directors or officers of Company,  whether
or not  Company  would have the power to  indemnify  such  person  against  such
liability, as permitted by law.

Item 16.  Exhibits

          (a)  Exhibits

          The following exhibits are furnished (or incorporated by reference) as
a part of this Registration Statement:

          Exhibit Number            Description

            4.1           Provisions of Articles of Incorporation of
                          Registrant defining rights of Security holders (*)

            4.2           Shareholder Rights Plan (*)

            4.3           Specimen Stock Certificate (*)

            4.4           Dividend Reinvestment Plan (contained in Appendix A
                          hereto)

            5             Opinion of Watkins Ludlam Winter & Stennis, P.A.
                          regarding legality of common stock registered hereby.

            23.1          Consent of  Ernst & Young LLP independent public
                          accountants.
<PAGE>

            23.2          Consent of Watkins Ludlam Winter & Stennis, P.A. is
                          contained in their opinion filed as Exhibit 5 to
                          this Registration Statement.

            24            Power of attorney included as part of signature page.

            99            Dividend Reinvestment Plan Authorization Card

(*) These documents were filed on Form S-1 (File No.  333-61355)  filed with the
Commission  on August 8,  1998,  and are  hereby  specifically  incorporated  by
reference herein.


Item 17.  Undertakings

Undertakings related to Rule 415 Offering:

          The undersigned Registrant hereby undertakes:

          (a)  To file,  during  any  period  in which  offers or sales are
               being made, a post-effective  amendment to this registration
               statement:
                    (i)  To include any prospectus required by section
                         10(a)(3) of the Securities  Act of 1933;
                    (ii) To reflect in the  prospectus  any  facts  or  events
                         arising  after  the effective date of the registration
                         statement (or the most  recent  post-effective
                         amendment  thereof)which, individually or in the
                         aggregate, represent a fundamental  change in the
                         information set forth in the registration statement.
                         Notwithstanding the foregoing,  any  increase or
                         decrease in volume of securities  offered (if the total
                         dollar value of securities offered would not exceed
                         that which was registered) and any deviation from the
                         low or high end of the estimated maximum offering range
                         may be reflected in the form of prospectus filed with
                         the Commission  pursuant  to Rule  424(b)  if,  in the
                         aggregate,   the   changes  in  volume  and  price
                         represent  no more than 20% change in the  maximum
                         aggregate   offering   price   set  forth  in  the
                         "Calculation  of  Registration  Fee"  table in the
                         effective registration statement.
                    (iii)To include any material  information  with respect
                         to  the  plan  of   distribution   not  previously
                         disclosed  in the  registration  statement  or any
                         material   change  to  such   information  in  the
                         registration statement;

                    Provided,  however, That paragraphs (a)(1)(i) and (a)(1)(ii)
                    of this section do not apply if the  registration  statement
                    is on Form S-3, and the information  required to be included
                    in  a  post-effective   amendment  by  those  paragraphs  is
                    contained in periodic reports filed with or furnished to the
                    Commission  by the  registrant  pursuant  to  section  13 or
                    section  15(d) of the  Securities  Exchange Act of 1934 that
                    are incorporated by reference in the registration statement.

          (b)       That, for the purpose of determining any liability under the
                    Securities Act of 1933, each such  post-effective  amendment
                    shall be deemed to be a new registration  statement relating
                    to the securities offered therein,  and the offering of such
                    securities  at that time  shall be deemed to be the  initial
                    bona fide offering thereof.

          (c)       To remove  from  registration  by means of a  post-effective
                    amendment  any  of the  securities  being  registered  which
                    remain unsold at the termination of the offering.

Undertakings related to filings incorporating  subsequent Exchange Act documents
by reference.

          The undersigned  Registrant  hereby  undertakes  that, for purposes of
          determining  any  liability  under the  Securities  Act of 1933,  each
          filing of the registrant's  annual report pursuant to section 13(a) or
          section  15(d) of the  Securities  Exchange  Act of 1934  (and,  where
          applicable,  each filing of an employee  benefit  plan's annual report
          pursuant to section 15(d) of the Securities Exchange Act of 1934) that
          is  incorporated by reference in the  registration  statement shall be
          deemed to be a new registration  statement  relating to the securities
          offered  therein,  and the  offering of such  securities  at that time
          shall be deemed to be the initial bona fide offering thereof.




<PAGE>
                                   SIGNATURES

          Pursuant  to the  requirements  of the  Securities  Act of  1933,  the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-3 and has duly caused this Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized,  in the City of Purvis,  State of Mississippi on this the 10th day
of February, 2000.

                                       LAMAR CAPITAL CORPORATION
                                       Registrant


                                       BY: /s/Robert W. Roseberry
                                          -------------------------------------
                                          ROBERT W. ROSEBERRY
                                          CHAIRMAN AND CHIEF EXECUTIVE OFFICER
                                          (PRINCIPAL EXECUTIVE OFFICER)


                                       BY: /s/Donna T. Rutland
                                          -------------------------------------
                                          DONNA T. RUTLAND
                                          CHIEF FINANCIAL OFFICER
                                          (PRINCIPAL FINANCIAL OFFICER AND
                                          PRINCIPAL ACCOUNTING OFFICER)


          KNOW ALL MEN BY THESE PRESENTS,  each person whose signature  appears
below constitutes  and  appoints  Kenneth M. Lott  (with  full power
to act alone), his or her true and lawful  attorney-in-fact and agent, with full
power of substitution and resubstitution for him or her and on his or her behalf
and in his or her name,  place and stead,  in any and all  capacities,  to sign,
execute  and  affix  his or her  name  and  signature  to and  file  any and all
documents  relating  to the  registration  under the  Securities  Act of 1933 of
shares  of the  Company  Common  Stock for  issuance  pursuant  to the  Dividend
Reinvestment,  and do hereby grant to said attorney, full power and authority to
do and perform  each and every act and thing  necessary  to be done in and about
the premises in order to effectuate  such  registration  as fully to all intents
and purposes as he or she might do personally,  and do hereby ratify and confirm
all that said  attorney,  may lawfully do or cause to be done by virtue  hereof.
The documents referred to include a Registration  Statement under the Securities
Act  of  1933  on  Form  S-3,  and  any  amendments  (including  post  effective
amendments)  thereto,  and all documents  deemed  necessary or desirable by said
attorney-in-fact  to be filed with departments or agencies of the several states
regulating the  qualification  or registration of securities under Blue Sky laws
of said states, together with any and all documents and all exhibits
relating to the registration statement,  amendments,  or exhibits required to be
filed with any administrative or regulatory agency or authority.

     Pursuant to the requirements of the Securities Act of 1933, this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the date indicated.


SIGNATURES                          CAPACITIES                 DATE


By: /s/Monty C. Roseberry           Director                  February 10, 2000
   --------------------------

By: /s/O. B. Black, Jr.             Director                  February 10, 2000
   --------------------------

By: /s/W.H. Jordan                  Director                  February 10, 2000
   --------------------------

By: /s/James R. Plyant              Director                  February 10, 2000
   --------------------------

By: /s/Kenneth M. Lott              Director                  February 10, 2000
   --------------------------

By: /s/Jane P. Roberts              Director                  February 10, 2000
   --------------------------

By: /s/Robert W. Roseberry          Director (Principal       February 10, 2000
   --------------------------       Executive Officer)

By: /s/Donna T. Rutland             Chief Financial Officer   February 10, 2000
   --------------------------       (Principal Accounting
                                    and Financial Officer)






<PAGE>


                                INDEX TO EXHIBITS



Exhibit Number          Description

          4.1     Provisions of Articles of Incorporation of Registrant defining
                  rights of Security holders (*)

          4.2     Shareholder Rights Plan (*)

          4.3     Specimen Stock Certificate (*)

          4.4     Dividend Reinvestment Plan (contained in Appendix A hereto)

          5       Opinion of Watkins Ludlam Winter & Stennis, P.A. regarding
                  legality of common stock registered hereby.

          23.1    Consent of Ernst & Young LLP independent public accountants.

          23.2    Consent of Watkins Ludlam Winter & Stennis, P.A. is contained
                  in their opinion filed as Exhibit 5 to this Registration
                  Statement.

          24      Power of attorney included as part of signature page.

          99      Dividend Reinvestment Plan Authorization Card

(*) These documents were filed on Form S-1 (File No.  333-61355)  filed with the
Commission  on August 8,  1998,  and are  hereby  specifically  incorporated  by
reference herein.




                                  EXHIBIT 4.4
                                   Appendix A

                            LAMAR CAPITAL CORPORATION
                           DIVIDEND REINVESTMENT PLAN
                                February 10, 2000

         The purpose of this  Dividend  Reinvestment  Plan (the "Plan") of Lamar
Capital  Corporation  (the "Company") is to provide the holders of record of the
common stock ("Common Stock") of the Company with a simple and convenient method
of investing  cash  dividends and optional cash payments in shares of the Common
Stock  of the  Company.  The  Plan  is set  forth  in the  following  terms  and
conditions:

               1.   Holders of record of Common Stock of the Company are
                    eligible to enroll in the Plan.  Beneficial owners of Common
                    Stock  whose  shares are held for them in  registered  names
                    other than their own, such as in the names of brokers,  bank
                    nominees or trustees, should, if they wish to participate in
                    the Plan,  either  arrange  for the holder of record to join
                    the Plan or have the shares  they wish to enroll in the Plan
                    transferred to their own names.

               2.   A holder  of  record  of  Common  Stock may elect to become
                    a participant in the Plan  ("Participant")  by returning to
                    SunTrust Bank, Atlanta, a properly completed Authorization
                    Card in the form attached herewith.  The completed
                    Authorization Card appoints the Agent as agent for the
                    Participant and:
                      a.   Authorizes  the  Company  to pay to the Agent for the
                           Participant's  account all cash dividends  payable on
                           the Common Stock which the  Participant  has enrolled
                           in the Plan;
                      b.   Authorizes  the Agent as agent to retain for credit
                           to the  Participant's  account  any cash   dividends
                           and  any  shares  of  Common  Stock distributed  as
                           a non-cash  dividend or  otherwise on the shares of
                           Common Stock purchased  pursuant to the Plan   ("Plan
                           Shares")   and   credited   to   the Participant's
                           account  and  to  distribute  to  the Participant any
                           other non-cash  dividend paid on such Plan Shares;
                           and
                      c.   Authorizes the Agent as agent to apply such cash
                           dividends and/or any optional cash payments   made
                           by  the   Participant   pursuant  to Paragraph 5 of
                           the Plan to the  purchase of shares of Common  Stock
                           in  accordance   with  the  terms  and conditions of
                           the Plan.

               3.   After receipt of the properly completed  Authorization
                    Card, the  Agent  will open an  account  under the Plan as
                    agent for the Participant and will credit to such account:
                      a.   all cash dividends  received by the Agent from the
                           Company  on shares of Common  Stock  registered  in
                           the  Participant's  name and enrolled  in the  Plan
                           by the  Participant,  commencing  with  the  first
                           such dividends paid after receipt of the
                           Authorization  Card by the Agent,  provided that the
                           Authorization  Card is received at least 5 business
                           days prior to the record date of the dividend;
                       b.  all optional cash payments  received from the
                           Participant  pursuant to Paragraph 5 of the Plan;
                       c.  all  whole or  fractional Plan Shares purchased for
                           the Participant's account after making appropriate
                           deduction for the purchase price of such shares;
                       d.  all cash dividends received by the Agent on any whole
                           or fractional Plan Shares credited to the
                           Participant's account;
                       e.  any  shares of Common  Stock  distributed  by the
                           Company  as a dividend  or  otherwise  on Plan Shares
                           credited to the Participant's account; and
                       f.  any shares of Common Stock  transferred by the
                           Participant pursuant to Paragraph 11 of the Plan.

               4.   Cash dividends credited to a  Participant's  account will be
                    commingled with the cash dividends  credited to all accounts
                    under the Plan and will be applied to the purchase of shares
                    of Common Stock of the Company. The price at which the Agent
                    shall  be   deemed   to  have   acquired   shares   for  the
<PAGE>

                    Participant's  account  shall  be the  average  price of all
                    shares purchased by the Agent for all Participants  with the
                    proceeds of a single cash  dividend  in the open  market.  A
                    Participant's  account  will  be  credited  with  fractional
                    shares computed to four (4) decimal  places.  The Agent will
                    make  every  reasonable  effort to  reinvest  all  dividends
                    promptly  after  receipt  and in no event later than 30 days
                    after  such  receipt  except  where,  in the  opinion of the
                    Agent's  counsel,  such  investments  are  restricted by any
                    applicable  state or federal  securities  law. All dividends
                    will be held pending  investment in a  non-interest  bearing
                    account maintained by the Agent.

               5.   The  Participant  may at any time  deposit  with the
                    Agent for credit to his account  optional  cash  payments in
                    amounts  not less  than  $20 and not to  exceed  $5,000  per
                    quarter.  Each optional cash payment must be  accompanied by
                    the Stock  Purchase Form  furnished by the Agent.  The Agent
                    will commingle the funds credited to a Participant's account
                    with optional cash payments  credited to all accounts  under
                    the Plan and will apply such funds to the purchase of shares
                    of Common  Stock.  Optional cash  payments,  along with cash
                    dividends, will be invested on approximately the 15th day of
                    each month.  Optional  cash payments  received  later than 5
                    days prior to the regular  monthly  investment  date will be
                    invested at the next monthly investment date.

                    Pending investment,  all optional cash payments will be held
                    in a non-interest  bearing account  maintained by the Agent.
                    Any description on the Plan distributed to Participants will
                    advise  that   Participants  may  therefore  wish  to  delay
                    transmittal  of optional cash payments  until shortly before
                    the regular monthly investment date.

                    A Participant may obtain a refund of his uninvested optional
                    cash payment upon written  request to the Agent received not
                    less  than 2  business  days  prior  to the time  when  such
                    optional  cash  payment  would  otherwise  be applied to the
                    purchase of Plan Shares.

               6.   Brokerage commissions incurred on the purchase of shares
                    with cash dividends and optional cash payments shall be paid
                    from the funds available for purchase and allocated pro rata
                    according to the number of shares purchased.  Administrative
                    costs of the Plan will be paid by the Company.

               7.   Temporary  curtailment or suspension of purchases or sales
                    of Common Stock may be made at any time when such  purchases
                    or sales would in the  Agent's  judgment  contravene,  or be
                    restricted by  applicable  regulations,  interpretations  or
                    orders of the Securities and Exchange Commission,  any other
                    governmental  commission,  agency  or  instrumentality,  any
                    court,  securities  exchange or the National  Association of
                    Securities Dealers,  Inc. The Agent will not be accountable,
                    or otherwise liable,  for failure to make purchases or sales
                    at such  times  and  under  such  circumstances.  If for any
                    reason the Agent is precluded from  acquiring  shares of the
                    Company's  Common Stock for 30  consecutive  days, the Agent
                    shall  remit all cash in the  Participant's  account  to the
                    Participant  promptly  after  such 30th day.

               8.   The Agent will mail to each Participant as soon as
                    practicable after each purchase a statement  confirming each
                    purchase  of Common  Stock  made for his  account.

               9.   The Agent may hold the Plan Shares of all Participants
                    together  in its  name  or in the  name of its  nominee.  No
                    certificates  will be  delivered to a  Participant  for Plan
                    Shares except upon written  request or upon  termination  of
                    the account. A Participant may request  certificates for any
                    whole  shares  credited  to  his  account  at any  time.  No
                    certificates  will  be  delivered  for  fractional   shares.
                    Accounts  under the Plan will be  maintained  in the name in
                    which the Participant's certificates are registered when the
                    Participant  enrolls in the Plan, and certificates for whole
                    shares  will be  similarly  registered  when  issued  to the
                    Participant.  Certificates  will be registered and issued in
                    names other than the  account  name,  subject to  compliance
                    with any applicable  laws and payment by the  Participant of
                    any applicable fees and taxes, provided that the Participant
                    makes a written  request  therefor  in  accordance  with the
                    usual  requirements of the Company for the registration of a
                    transfer  of the Common  Stock of the  Company.
<PAGE>

               10.  It is understood that the automatic reinvestment of
                    dividends does not relieve the Participant of any income tax
                    which may be  payable  on such  dividends.  The  Agent  will
                    comply  with  all  applicable   Internal   Revenue   Service
                    requirements  concerning the filing of  information  returns
                    for dividends  credited to each account under the Plan,  and
                    such  information  will be provided to the  Participant by a
                    duplicate  of that form or in a final  statement  of account
                    for each calendar year. With respect to  Participants  whose
                    dividends are subject to Federal income tax withholding, the
                    Agent  will  comply  with all  applicable  Internal  Revenue
                    Service  requirements  concerning  the  amount  of tax to be
                    withheld, which will be deducted from the dividends prior to
                    investment.

               11.  The  Agent  will  forward,  as  soon  as practicable, any
                    proxy solicitation  materials to the Participant.  The Agent
                    will vote any whole  and/or  fractional  Plan Shares that it
                    holds for the  Participant's  account in accordance with the
                    Participant's directions. If a Participant does not return a
                    properly  completed and signed proxy the Agent will not vote
                    such shares.

               12.  A Participant may transfer any issued shares of Common Stock
                    held of record in the Participant's name to the Agent or its
                    nominee,  and such  shares will be held by the Agent for the
                    Participant's  account as Plan  Shares  subject to the terms
                    and  conditions  of  this  Plan.

               13.  A  Participant  may terminate his account at any time by
                    giving a written  notice of  termination  to the Agent.  Any
                    such notice of termination received by the Agent less than 5
                    business  days  prior to a  dividend  record  date  will not
                    become  effective  until  dividends  paid  on  the  dividend
                    payment date have been  invested.  The Agent may terminate a
                    Participant's  account by mailing a 30-day written notice of
                    termination to the Participant at his last address of record
                    with the Agent. Upon termination,  the Participant may elect
                    in writing to receive  certificates  representing  the whole
                    Plan  Shares  credited  to his  account  and cash in lieu of
                    fractional shares or he may elect in writing to receive cash
                    for all the whole and fractional Plan Shares credited to his
                    account.  If no  written  election  is made at the  time the
                    Agent receives the written  notice of  termination  from the
                    Participant  or prior to  expiration  of the  30-day  notice
                    period when the Agent  terminates a  Participant's  account,
                    certificates  will be issued for all whole  Plan  Shares and
                    the Participant will receive cash for any fractional shares.

                    If a  Participant  elects  to  receive  cash for the  Plan
                    Shares   credited  to  his  account,   the  Agent,   as  the
                    Participant's  agent,  will,  as soon as  practicable  after
                    receipt  of a written  request,  sell such Plan  Shares  and
                    deliver to him the proceeds of such sale, less any brokerage
                    commissions  and any other costs of sale.  Any whole  shares
                    and  fractional  interests in shares may be  aggregated  and
                    sold  with  those of  other  terminating  Participants.  The
                    proceeds  of each  Participant,  in such  case,  will be the
                    average  sales price of all shares so  aggregated  and sold,
                    less his pro rata shares of any  brokerage  commissions  and
                    other costs of sale.

                    In   all   terminations,   fractional   interests   held
                    in the  Participant's  account and not otherwise  aggregated
                    and sold  will be paid for in cash at a price  deemed  to be
                    the  closing  sale price per share of the  Company's  Common
                    Stock as reported by the principal  stock  exchange or other
                    appropriate  market as determined by the Agent, on which the
                    stock is traded on the date of  receipt  by the Agent of the
                    notice of termination  or, if the stock is not traded on the
                    date of such  receipt,  such  closing sale price on the next
                    prior  date  that it was so  traded.
<PAGE>

               14.  If at any time a Participant  ceases to be a record  holder
                    of Common  Stock  other  than by  transfer  of shares to the
                    Agent to be held for his account  pursuant to Paragraph  11,
                    the Agent, in its  discretion,  may mail a written notice to
                    such   Participant   requesting   instructions   as  to  the
                    disposition of stock in the Participant's  account under the
                    Plan.  If within 30 days of  mailing  such  notice the Agent
                    does not  receive  instructions  from the  Participant,  the
                    Agent may, in its  discretion,  terminate the  Participant's
                    account.

               15.  The  Participant  shall notify the Agent promptly in writing
                    of any change of  address.  Notices or  statements  from the
                    Agent to the  Participant  may be  given  or made by  letter
                    addressed to the  Participant  at his last address of record
                    with the Agent and any such  notice  or  statement  shall be
                    deemed given or made when received by the  Participant  or 5
                    days after  mailing,  whichever  occurs  earlier.

               16.  The Participant shall not sell, pledge, hypothecate, assign,
                    or  transfer  any Plan  Shares  held for his  account by the
                    Agent,  nor  shall  the  Participant  have any right to draw
                    checks  or  drafts  against  his  account.  The Agent has no
                    obligation  to follow any  instructions  of the  Participant
                    with  respect  to the Plan  Shares  or any cash  held in his
                    account  except as  expressly  provided  under the terms and
                    conditions  of the Plan.

               17.  The Company  will either pay directly or reimburse the Agent
                    for the costs of administering  the Plan,  including but not
                    limited to, the costs of purchasing  fractional  shares, the
                    costs of printing and distributing Plan literature to record
                    holders  of  Common  Stock,  forwarding  proxy  solicitation
                    materials  to  Participants,  and mailing  confirmations  of
                    account transactions,  account statements, and other notices
                    to Participants and reasonable  clerical expenses associated
                    therewith.

               18.  Neither  the  Agent  nor its  nominee(s)  shall  be  liable
                    hereunder for any act or omission to act by the Company, and
                    neither the Company nor the Agent or its nominee(s) shall be
                    liable  hereunder  for any action taken in good faith or for
                    any  good  faith   omission  to  act,   including,   without
                    limitation,  any  claims of  liability  (a)  arising  out of
                    failure to  terminate  the  Participant's  account  upon the
                    Participant's  death  prior to receipt of written  notice of
                    such death accompanied by documentation  satisfactory to the
                    Agent;  or (b) with  respect  to the  prices  at which  Plan
                    Shares are either  purchased  or sold for the  Participant's
                    account or the timing of, or terms on which,  such purchases
                    or  sales  are  made;   or  (c)  for  the  market  value  or
                    fluctuations  in market value after  purchase of Plan Shares
                    credited to the Participant's  account.  The Company further
                    agrees  to  indemnify  and hold  harmless  the Agent and its
                    nominee(s) from all taxes, charges,  expenses,  assessments,
                    claims,  and  liabilities,  and any costs incident  thereto,
                    arising  under  federal or state law from the Agent's or the
                    Company's  acts or omissions to act in connection  with this
                    Plan;  provided  that  neither the Agent nor its  nominee(s)
                    shall be indemnified against any liability or costs incident
                    thereto  arising  out of the  Agent's or its  nominee's  own
                    willful  misfeasance,   bad  faith,  gross  negligence,   or
                    reckless  disregard of its duties under this Plan.
<PAGE>

               19.  It is understood that all purchases of Common Stock pursuant
                    to the Plan  will be made by the  Agent  as the  independent
                    agent of the  Participant  and that  neither the Company nor
                    any of its  affiliates  shall have any authority or power to
                    direct  the  time  and  price  at  which  securities  may be
                    purchased  pursuant to the Plan, the amount of securities to
                    be  purchased,  or to direct the  selection of any broker or
                    dealer  through  whom  purchases  are to be made.

               20.  The Agent or the Company may terminate or suspend the Plan
                    at any time by written notice to the Participants. The terms
                    and  conditions  of this Plan may be  amended  by the Agent,
                    with the concurrence of the Company,  at any time by mailing
                    of an  appropriate  notice  at  least  30 days  prior to the
                    effective  date  thereof  to the  Participant  at  his  last
                    address of record with the Agent.  No waiver or modification
                    of the terms or conditions of the Plan shall be deemed to be
                    made by the Agent unless in writing  signed by an authorized
                    representative  of the Agent, and any waiver or modification
                    shall  apply only to the  specific  instance  involved.  The
                    Company has the  authority  to amend this Plan by mailing an
                    appropriate  notice at least 30 days prior to the  effective
                    date  of  such  amendment  to the  Participant  at his  last
                    address of record with the Agent. It is understood, however,
                    that such  amendments  as may be required  from time to time
                    due to  changes  in or new rules and  regulations  under the
                    federal  or state  securities  laws may be made by the Agent
                    prior to notice to each Participant.

               21.  The Company and the Agent have the  authority  to  interpret
                    and  regulate  the Plan as may be  necessary or desirable in
                    connection   with  the  operation  of  the  Plan.  Any  such
                    interpretation  or regulation will be final.  This Plan, the
                    Authorization  Card  incorporated  herein  and  made by this
                    reference  a  part  of  this  Plan,   and  the  accounts  of
                    Participants  maintained  by the Agent under this Plan shall
                    be governed by and construed in accordance  with the laws of
                    the State of Mississippi.




                                    EXHIBIT 5

               [Watkins Ludlam Winter & Stennis, P.A. Letterhead]





                                February 10, 2000





Board of Directors
Lamar Capital Corporation
401 Shelby Speights Drive
Purvis, MS 39475

Gentlemen:

          With  reference  to the  registration  statement  which Lamar  Capital
Corporation  (the  "Company")  proposes to file with the Securities and Exchange
Commission (the "Commission")  under the Securities Act of 1933, as amended (the
"Securities Act"),  registering 200,000 common shares (par value $.50 per share)
of the Company (the  "Shares")  which may be issued and sold under the Company's
Dividend Reinvestment Plan (the "Plan"), we are of the opinion that:

          (1) The Company is a corporation  duly organized and validly  existing
under the laws of the State of Mississippi.

          (2) All  proper  corporate  proceedings  have  been  taken so that the
Shares have been duly authorized  and, upon issuance,  in the case of authorized
and unissued  shares,  and payment  therefor in accordance with the Plan and the
resolutions of the Board of Directors of the Company relating to the adoption of
the Plan and the offering and sale of common shares thereunder,  will be legally
issued, fully paid and nonassessable.

          We  consent  to the  filing  of  this  opinion  as an  exhibit  to the
Registration  Statement  and to the use of our name  under  the  heading  "Legal
Opinion" in the Proxy Statement comprising Part I of the Registration Statement.

                                      Sincerely,

                                      WATKINS LUDLAM WINTER & STENNIS, P.A.








                                  EXHIBIT 23.1

                        Consent of Independent Auditors


We consent to the  reference  to our firm under the  caption  "Experts"  in this
Registration  Statement  (Form S-3) and  related  Prospectus  of Lamar  Capital
Corporation  for the  registration  of 200,000 shares of its common stock and to
the  incorporation  by reference  therein of our report dated  January 22, 1999,
with  respect  to  the  consolidated   finncial  statements  of  Lmar  Capital
Corporation  included  in its  Annual  Report  (Form  10-K)  for the year  ended
December 31, 1998,  filed with the  Securities and Exchange  Commission

Ernst & Young LLP
Jackson, Mississippi
February 9, 2000






                                   EXHIBIT 99

                               Authorization Card

                            LAMAR CAPITAL CORPORATION
                  DIVIDEND REINVESTMENT PLAN AUTHORIZATION CARD
                               THIS IS NOT A PROXY

Please enroll me in the Dividend  Reinvestment Plan of Lamar Capital Corporation
as indicated on this Authorization Card.

(Do not return this form  unless you wish to  participate  in the Plan.  See the
reverse side hereof.)

Please sign  exactly as name appears  above.  If shares are held  jointly,  each
stockholder must sign. Executors, Administrators, Trustees, Guardians and others
signing in a representative capacity must give full titles.

Check One Blank Only. If you choose Partial  Dividend  Reinvestment,  insert the
number of shares on which you desire dividends to be reinvested - Please see the
Prospectus for a more complete explanation of Plan options.


_____ A.       Full  Dividend  Reinvestment  - I wish to reinvest all dividends
               on all shares of Common  Stock now or  hereafter  registered
               in my name in  additional shares of such stock.

_____ B.       Partial Dividend Reinvestment - I wish to reinvest dividends
               on _______ shares of Common Stock and receive cash dividends on
               all other shares registered in my name.


- -----------------------------------
Signature

- -----------------------------------
Signature


- -----------------------------------
Tax I.D. (S.S. #)                Date


[Reverse Side of Card]

              AUTHORIZATION FOR AUTOMATIC REINVESTMENT OF DIVIDENDS

          I (we) hereby elect to participate in the automatic  Dividend
Reinvestment  Plan  ("Plan") in accordance  with the  provisions of the Plan set
forth  in  the  related  Prospectus.  I  (we)  hereby  authorize  Lamar  Capital
Corporation  to pay to  SunTrust  Bank,  Atlanta  ("Bank")  the  cash  dividends
hereafter  payable  to me (us) on the  shares of Common  Stock of Lamar  Capital
Corporation  registered in my (our) name or acquired under the Plan as specified
on the reverse side hereof. Such cash dividends,  and voluntary cash investments

          This authorization is given with the understanding that the purchase
will be made in  accordance  with the  terms  and  conditions  of the  Plan,  as
described in the Prospectus,  and that my (our) participation in the Plan may be
terminated at any time by my (our) written notification to the Agent.



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