PRIVATE MEDIA GROUP INC
NT 10-K, 1999-03-31
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
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                                 UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549

                                  FORM 12b-25

                          NOTIFICATION OF LATE FILING
                                                                                
(Check One): [X] Form 10-K  [ ] Form 20-F  [ ] Form 11-K  [ ] Form 10-Q  
             [ ] Form N-SAR                                      
                                                                                
For Period Ended: December 31, 1998                  SEC FILE NUMBER:  000-25067
                                                                                
                [ ] Transition Report on Form 10-K                              
                [ ] Transition Report on Form 20-F                              
                [ ] Transition Report on Form 11-K   CUSIP NUMBER:   74266R 10 4
                [ ] Transition Report on Form 10-Q                              
                [ ] Transition Report on Form N-SAR                             
                                                                                
For the Transition Period Ended: ________________________                       

+------------------------------------------------------------------------------+
| Read Instruction (on back page) Before Preparing Form. Please Print or Type  |
|  NOTHING IN THIS FORM SHALL BE CONSTRUED TO IMPLY THAT THE COMMISSION HAS    |
|                 VERIFIED ANY INFORMATION CONTAINED HEREIN.                   |
+------------------------------------------------------------------------------+

If the notification relates to a portion of the filing checked above, identify 
the Item(s) to which the notification relates:

- --------------------------------------------------------------------------------
PART I - REGISTRANT INFORMATION

- --------------------------------------------------------------------------------
Full Name of Registrant

PRIVATE MEDIA GROUP, INC.
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Former Name if Applicable 


- --------------------------------------------------------------------------------
Address of Principal Executive Office (Street and Number)

Carrettera de Rubi 22-26
08190 Sant Cugat del Valles, Barcelona, Spain
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City, State and Zip Code

<PAGE>
 
PART II - RULES 12b-25(b) AND (c)

If the subject report could not be filed without unreasonable effort or expense 
and the registrant seeks relief pursuant to Rule 12b-25(b), the following should
be completed. (Check box if appropriate)

    | (a)  The reasons described in reasonable detail in Part III of this form 
    |      could not be eliminated without unreasonable effort or expense;
    | (b)  The subject annual report, semi-annual report, transition report on
    |      Form 10-K, Form 20-F, 11-K or Form N-SAR, or portion thereof, will be
    |      filed on or before the fifteenth calendar day following the
[X] |      prescribed due date; or the subject quarterly report of transition
    |      report on Form 10-Q, or portion thereof will be filed on or before
    |      the fifth calendar day following the prescribed due date; and
    | (c)  The accountant's statement or other exhibit required by Rule 
    |      12b-25(c) has been attached if applicable. 

PART III - NARRATIVE

State below in reasonable detail the reasons why Forms 10-K, 20-F, 11-K, 10-Q, 
N-SAR, or the transition report or portion thereof, could not be filed within 
the prescribed time period.
                                               (Attach Extra Sheets if Needed)


     The Registrant's Annual Report on Form 10-K could not be filed on or before
the prescribed due date, March 31, 1999, without unreasonable effort and
expense, as a result of delays experienced in preparing its financial statements
for the fiscal year ended December 31, 1998 ("Fiscal 1998"). The delay in
completing the audit relates primarily to delays by the Registrant in receiving
financial information relating to certain foreign subsidiaries which is
necessary for Ernst & Young AB to complete its audit.

     Because of the Registrant's delay in compiling this financial data, the
Registrant's year end consolidated financial statements are not yet finalized,
making it impossible for the Registrant's auditors to complete their audit on or
before March 31, 1999.


PART IV - OTHER INFORMATION

(1)  Name and telephone number of person to contact in regard to this 
     notification.

           SAMUEL S. GUZIK                310                  788-8600
     ----------------------------    --------------    -------------------------
               (Name)                 (Area Code)         (Telephone Number)

(2)  Have all other periodic reports required under Section 13 or 15(d) of 
     the Securities Exchange Act of 1934 or Section 30 of the Investment Company
     Act of 1940 during the preceding 12 months or for such shorter period that
     the registrant was required to file such report(s) been filed? If answer is
     no, identify report(s).                                [X] Yes [ ] No
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(3)  Is it anticipated that any significant change in results of operations
     from the corresponding period for the last fiscal year will be reflected by
     the earnings statements to be included in the subject report or portion
     thereof?                                               [X] Yes  [ ] No

     The Registrant anticipates a material increase in revenue and earnings for
Fiscal 1998 as compared to the prior fiscal year. However, these changes cannot
be expressed quantitatively until final financial data has been received by the
Registrant. The Registrant is unable to determine whether there will be any
other significant changes in its results of operations until the audit is
completed.

     If so, attach an explanation of the anticipated change, both narratively
     and quantitatively, and, if appropriate, state the reasons why a reasonable
     estimate of the results cannot be made.
================================================================================

<PAGE>
 
                           PRIVATE MEDIA GROUP, INC.
          -----------------------------------------------------------
                 (Name of Registrant as Specified in Charter)

has caused this notification to be signed on its behalf by the undersigned 
hereunto duly authorized.

Date       March 31, 1999               By       /s/ Johan Gillborg
    ------------------------------        --------------------------------------
                                                     Johan Gillborg,
                                               Chief Financial Officer


INSTRUCTION:  The form may be signed by an executive officer of the registrant 
or by any other duly authorized representative.  The name and title of the 
person signing the form shall be typed or printed beneath the signature.  If the
statement is signed on behalf of the registrant by an authorized representative 
(other than an executive officer), evidence of the representative's authority to
sign on behalf of the registrant shall be filed with the form.

+----------------------------------ATTENTION-----------------------------------+
|                INTENTIONAL MISSTATEMENTS OR OMISSIONS OF FACT                |
|         CONSTITUTE FEDERAL CRIMINAL VIOLATIONS (SEE 18 U.S.C. 1001).         |
+------------------------------------------------------------------------------+
                             GENERAL INSTRUCTIONS

1.  This form is required by Rule 12b-25 (17 CFR 240.12b-25) of the General 
    Rules and Regulations under the Securities Exchange Act of 1934.

2.  One signed original and four conformed copies of this form and amendments
    thereto must be completed and filed with the Securities and Exchange
    Commission, Washington, D.C. 20549, in accordance with Rule 0-3 of the
    General Rules and Regulations under the Act. The information contained in or
    filed with the form will be made a matter of public record in the Commission
    files.

3.  A manually signed copy of the form and amendments thereto shall be filed
    with each national securities exchange on which any class of securities of
    the registrant is registered.

4.  Amendments to the notifications must also be filed on form 12b-25 but need 
    not restate information that has been correctly furnished.  The form shall 
    be clearly identified as an amended notification.
 
5.  Electronic Filers.  This form shall not be used by electronic filers unable 
    to timely file a report solely due to electronic difficulties.  Filers
    unable to submit a report within the time period prescribed due to
    difficulties in electronic filing should comply with either Rule 201 or
    Rule 202 of Regulation S-T ((S)232.201 or (S)232.202 of this chapter) or
    apply for an adjustment in filing date pursuant to Rule 13(b) of Regulation
    S-T ((S)232.13(b) of this chapter). 


SEC 1344 (2-99)
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                          EXHIBIT ONE TO FORM 12b-25
                          --------------------------

                                March 30, 1999


U.S. Securities and Exchange Commission
450 Fifth Street, N.W.
Washington, D.C. 20549

     Re:  Private Media Group, Inc. (the "Registrant")
          --------------------------------------------

Ladies and Gentlemen:

     Ernst & Young AB was unable to complete its audit relating to the 
Registrant's consolidated financial statements for the year ended December 31, 
1998 on or before March 31, 1999, the prescribed due date for the Registrant's 
Annual Report on Form 10-KSB. The delay in completing the audit relates 
primarily to delays by the Registrant in receiving financial information 
relating to certain foreign subsidiaries which is necessary for Ernst & Young AB
to complete its audit.

                                       /s/ ERNST & YOUNG AB


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