WHITEHALL ASSET MANAGEMENT INC
13F-HR, 2000-05-15
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   Form 13F-HR

                               Form 13F COVER PAGE

Report for the Calendar Year of Quarter Ended: March 31, 2000


Check here if Amendment [ ]; Amendment Number: ___
     This Amendment (Check only one.):  [ ] is a restatement.
                                        [ ] adds new holdings entries.


Institutional Investment Manager Filing this Report:

Name:     Whitehall Asset Management, Inc.
Address:  485 Madison Avenue, 20th Floor
          New York, New York 10022


Form 13F File Number: 28-07252

The institutional  investment  manager filing this report and the person by whom
it is signed hereby  represent  that the person signing the report is authorized
to  submit  it,  that all  information  contained  herein is true,  correct  and
complete,  and  that it is  understood  that  all  required  items,  statements,
schedules, lists, and tables, are considered integral parts of this form.


Person Signing this Report on Behalf of Reporting Manager:

Name:     Jeffrey Silva
Title:    Director of Compliance and Finance
Phone:    (212) 935-4595

Signature, Place, and Date of Signing:

/s/ Jeffrey Silva              New York, New York                  May 12, 2000
- -----------------              ------------------                  ------------
   [Signature]                   [City, State]                        [Date]

Report Type (Check only one.):

[X]  13F HOLDINGS REPORT.  (Check here if all holdings of this reporting manager
     are reported in this report.)

[ ]  13F NOTICE. (Check here if no holdings reported are in this report, and all
     holdings are reported by other reporting manager(s).)

[ ]  13F COMBINATION  REPORT.  (Check here if a portion of the holdings for this
     reporting manager are reported in this report and a portion are reported by
     other reporting manager(s).)



<PAGE>


                              Form 13F SUMMARY PAGE




Report Summary:

Number of Other Included Managers:         0
                                         ---------

Form 13F Information Table Entry Total:    148
                                         ---------

Form 13F Information Table Value Total:  $ 297,080
                                         ---------
                                        (thousands)




List of Other Included Managers:

None



<PAGE>

<TABLE>
<CAPTION>
                      Form 13F INFORMATION TABLE - Whitehall Asset Management, Inc. (quarter ending 3/31/2000)

     COLUMN 1                COLUMN 2           COLUMN 3   COLUMN 4         COLUMN 5       COLUMN 6    COLUMN 7      COLUMN 8
                                                                                                                 VOTING AUTHORITY
                                                                                                       OTHER
                             TITLE OF                      VALUE     SHRS OR    SH/  PUT/  INVESTMENT  MANA-
NAME OF ISSUER               CLASS              CUSIP      (x$1000)  PRN AMOUNT PRN  CALL  DISCRETION  GERS    SOLE  SHARED  NONE
- ------------------------------------------------------------------------------------------------------------------------------------
<S>                          <C>                <C>         <C>      <C>        <C>        <C>                 <C>    <C>   <C>
ACTION PERFORMANCE COS IN    COMMON             004933107   1169       87800    SH         SOLE                 87800 0           0
ADVANTA CORP                 CL B               007942204   1346       92900    SH         SOLE                 92900 0           0
AFFILIATED COMPUTER SVCS
  CV S/NT 4% 05              CONV. BOND         008190AD2   1071     1030000    PRN        SOLE                     0 0     1030000
ALPHANET SOLUTIONS INC       COMMON             020787107    644      108500    SH         SOLE                108500 0           0
AMERADA HESS CORP            COMMON             023551104    302        4680    SH         SOLE                     0 0        4680
AMERICAN EXPRESS CO          COMMON             025816109    931        6251    SH         SOLE                     0 0        6251
AMERICAN HOME PROD CORP      COMMON             026609107   1721       32014    SH         SOLE                     0 0       32014
AMERICAN INTL GROUP INC      COMMON             026874107   4480       40915    SH         SOLE                  6040 0       34875
AMERICAN XTAL TECHNOLOGY     COMMON             030514103    498       15105    SH         SOLE                  3875 0       11230
AMFM INC                     COMMON             001693100   4172       67155    SH         SOLE                  7295 0       59860
AMGEN INC                    COMMON             031162100    301        4908    SH         SOLE                     0 0        4908
APPLIED MATLS INC            COMMON             038222105   1751       18581    SH         SOLE                 13629 0        4952
AT& T CORP                   COMMON             001957109   1163       20660    SH         SOLE                     0 0       20660
ATLANTIC RICHFIELD CO        COMMON             048825103    315        3700    SH         SOLE                     0 0        3700
AT&T CORP                    COM LIB GRP A      001957208   3979       67078    SH         SOLE                 11745 0       55333
AUTOMATIC DATA PROCESSING    COMMON             053015103   6567      136110    SH         SOLE                 11790 0      124320
AVANEX CORP                  COMMON             05348W109    599        3945    SH         SOLE                  1000 0        2945
BANK NEW YORK INC            COMMON             064057102   6892      165821    SH         SOLE                     0 0      165821
BERKSHIRE HATHAWAY INC DEL   CL B               084670207    439         241    SH          SOLE                    0 0         241
BESTFOODS                    COMMON             08658U101   1264       27008    SH         SOLE                     0 0       27008
BIOTECH HOLDERS TR           DEPOSITORY RC      09067D201   1305        7700    SH         SOLE                  1655 0        6045
BIOTIME INC                  COMMON             09066L105   2026      176165    SH         SOLE                176165 0           0
BMC SOFTWARE INC             COMMON             055921100    692       14025    SH         SOLE                     0 0       14025
BP AMOCO P L C               SPONSORED ADR      055622104   1033       19406    SH         SOLE                     0 0       19406
BRISTOL MYERS SQUIBB CO      COMMON             110122108   2414       41622    SH         SOLE                     0 0       41622
CHEVRON CORPORATION          COMMON             166751107    397        4300    SH         SOLE                     0 0        4300
CHILDRENS COMPREHENSIVE SVCS COMMON NEW         16875K202    427      103600    SH         SOLE                103600 0           0
CISCO SYS INC                COMMON             17275R102  10516      136022    SH         SOLE                 16100 0      119922
CLEAR CHANNEL
  COMMUNICATIONS             COMMON             184502102    888       12853    SH         SOLE                  2457 0       10396
COCA COLA CO                 COMMON             191216100   1197       25506    SH         SOLE                     0 0       25506
COLGATE PALMOLIVE CO         COMMON             194162103    519        9200    SH         SOLE                     0 0        9200
COMARCO INC                  COMMON             200080109   2030       59500    SH         SOLE                 59500 0           0
COMPUWARE CORP               COMMON             205638109   3285      155962    SH         SOLE                 39765 0      116197
CORNELL CORRECTIONS INC      COMMON             219141108    223       21000    SH         SOLE                 21000 0           0
CORNING INC                  COMMON             219350105  12.59        6488    SH         SOLE                     0 0        6488
COSTCO WHSL CORP NEW         COMMON             22160K105    210        4000    SH         SOLE                     0 0        4000
COUNSEL CORP                 COMMON             22226R102    884      186000    SH         SOLE                186000 0           0
CREATIVE MASTER
  INTERNATIONAL              COMMON NEW         22528Y201    120       20000    SH         SOLE                 20000 0           0
CSG SYS INTL INC             COMMON             126349109    366        7500    SH         SOLE                  7500 0           0
DELL COMPUTER CORP           COMMON             247025109    264        4900    SH         SOLE                     0 0        4900
DII GROUP INC                COMMON             232949107   1131       10000    SH         SOLE                 10000 0           0
DTE ENERGY CO                COMMON             233331107    234        8000    SH         SOLE                     0 0        8000
DU PONT EI DE NEMOURS & CO   COMMON             263534109    620       11712    SH         SOLE                     0 0       11712
E TOWN                       COMMON             269242103    229        3625    SH         SOLE                     0 0        3625
EASTMAN KODAK CO             COMMON             277461109    902       16600    SH         SOLE                     0 0       16600
LILLY ELI & CO               COMMON             532457108    463        7400    SH         SOLE                     0 0        7400
E M C CORP MASS              COMMON             268648102   3168       25145    SH         SOLE                  3840 0       21305
EMERSON ELEC CO              COMMON             291011104   2365       44516    SH         SOLE                     0 0       44516
ENRON CORP                   COMMON             293561106    407        5440    SH         SOLE                     0 0        5440
EXAR CORP                    COMMON             300645108   1853      25 893    SH         SOLE                  5100 0       20793
EXXON MOBIL CORP             COMMON             30231G102   5724       73440    SH         SOLE                     0 0       73440
FEDEX CORP                   COMMON             31428X106    501       12900    SH         SOLE                     0 0       12900
FILENET CORP                 COMMON             316869106    446       15000    SH         SOLE                 15000 0           0
FIRST UN CORP                COMMON             337358105    714       19172    SH         SOLE                     0 0       19172
FIRSTAR CORP NEW WIS         COMMON             33763V109    502       21888    SH         SOLE                     0 0       21888
FLEXTRONICS INTL LTD         ORD                Y2573F102   2736       38840    SH         SOLE                  7290 0       31550
FLOWERS INDS INC             COMMON             343496105   8684      571800    SH         SOLE                571800 0           0
FEDERAL HOME LN MTG CORP     COMMON             313400301   1481       33523    SH         SOLE                  3485 0       30038
GANNETT INC                  COMMON             364730101    220        3124    SH         SOLE                     0 0        3124
GENERAL ELEC CO              COMMON             369604103  17291      111108    SH         SOLE                     0 0      111108
GILLETTE CO                  COMMON             375766102    950       25200    SH         SOLE                     0 0       25200
GLAXO WELLCOME PLC           SPONSORED ADR      37733W105    923       16105    SH         SOLE                     0 0       16105
GLOBAL TELESYSTEMS GROUP     COMMON             37936U104   2091      102000    SH         SOLE                100000 0        2000
GTE CORP                     COMMON             362320103    348        4900    SH         SOLE                     0 0        4900
GUCCI GROUP N V              COMMON NY REG      401566104   2401       27000    SH         SOLE                 24000 0        3000
HEINZ H J CO                 COMMON             423074103    328        9409    SH         SOLE                     0 0        9409
HANSEN NAT CORP              COMMON             411310105    783      174000    SH         SOLE                174000 0           0
HARBINGER CORP               COMMON             41145C103    583       20000    SH         SOLE                 20000 0           0
HEWLETT PACKARD CO           COMMON             428236103   8925       67326    SH         SOLE                     0 0       67326
HNC SOFTWARE INC             COMMON             40425P107    901       12500    SH         SOLE                 12500 0           0
HNC SOFTWARE INC 0           SB NT CV 4.75% 03  40425PAA5   1859     1050000    PRN        SOLE                     0 0     1050000
HOME DEPOT INC               COMMON             437076102    376        5834    SH         SOLE                     0 0        5834
HYPERION SOLUTIONS CORP      COMMON             44914M104    894       27500    SH         SOLE                 27500 0           0
ILLINOIS TOOL WKS INC        COMMON             452308109    556       10064    SH         SOLE                     0 0       10064
INDUSTRIE NATUZZI SPA        ADR                456478106   6022      520800    SH         SOLE                520800 0           0
INFINITY BROADCASTING CP NEW COMMON             45662S102    904       27928    SH         SOLE                  5685 0       22243
INTEL CORP                   COMMON             458140100   5226       39606    SH         SOLE                  3810 0       35796
INTERNATIONAL BUSINESS
  MACHS CORP                 COMMON             459200101   1103        9350    SH         SOLE                     0 0        9350
JABIL CIRCUIT INC            COMMON             466313103    649       15000    SH         SOLE                 15000 0           0
JOHNSON & JOHNSON            COMMON             478160104   1600       22781    SH         SOLE                     0 0       22781
KIMBERLY CLARK CORP          COMMON             494368103    251        4480    SH         SOLE                     0 0        4480
KROGER CO                    COMMON             501044101    246       14000    SH         SOLE                     0 0       14000
LEGATO SYS INC               COMMON             524651106   1883       42200    SH         SOLE                     0 0       42200
LEHMAN BROS HLDGS INC        COMMON             524908100   2031       20935    SH         SOLE                     0 0       20935
LINEAR TECHNOLOGY CORP       COMMON             535678106  26.57       48315    SH         SOLE                  9000 0       39315
LUCENT TECHNOLOGIES INC      COMMON             549463107    478        7702    SH         SOLE                     0 0        7702
MARSH & MCLENNAN COS INC     COMMON             571748102    331        3000    SH         SOLE                     0 0        3000
MATRIA HEALTHCARE INC        COMMON             576817100   1623      305500    SH         SOLE                305500 0           0
MATTEL INC                   COMMON             577081102   9854      938500    SH         SOLE                938500 0           0
MCDONALDS CORP               COMMON             580135101   1227       32832    SH         SOLE                     0 0       32832
MCI WORLDCOM INC             COMMON             55268B106   3465       76459    SH         SOLE                  9670 0       66789
MENTOR CORP MINN             COMMON             587188103   1350       50000    SH         SOLE                 50000 0           0
MERCK & CO INC               COMMON             589331107   8863      142665    SH         SOLE                  6805 0      135860
METROMEDIA FIBER NETWORK INC CL A               591689104    628       12980    SH         SOLE                  3320 0        9660
MICROSOFT CORP               COMMON             594918104   1149       10817    SH         SOLE                     0 0       10817
MORGAN J P & CO INC          COMMON             616880100    825        6262    SH         SOLE                     0 0        6262
MOTOROLA INC                 COMMON             620076109    962        6590    SH         SOLE                     0 0        6590
NETWORK PLUS CORP            COMMON             64122D506   1040       25670    SH         SOLE                  8700 0       16970
NEXTEL COMMUNICATIONS INC    CL A COM           65332V103   4360       29413    SH         SOLE                  4475 0       24938
NOKIA CORP                   SPONSORED ADR      654902204    313        5640    SH         SOLE                     0 0        5640
NORTEL NETWORKS CORP         COMMON             656569100   1998       15860    SH         SOLE                  1000 0       14860
NORTH AMERN VACCINE INC      COMMON             657201109   5897     2194300    SH         SOLE               1622300 0      572000
NPC INTERNATIONAL INC        COMMON             629360306    420       55100    SH         SOLE                 55100 0           0
OFFICE DEPOT INC             COMMON             676220106  13853     1198100    SH         SOLE               1163900 0       34200
OMNICOM GROUP INC            COMMON             681919106    206        2200    SH         SOLE                     0 0        2200
ORACLE CORP                  COMMON             68389X105    515        6600    SH         SOLE                     0 0        6600
PAYCHEX INC                  COMMON             704326107   4747       90641    SH         SOLE                 12860 0       77781
PEPSICO INC                  COMMON             713448108   3436       98526    SH         SOLE                     0 0       98526
PER SE TECHNOLOGIES INC      COMMON NEW         713569309  87.56     1490335    SH         SOLE               1490335 0           0
PFIZER INC                   COMMON             717081103   1393       38100    SH         SOLE                     0 0       38100
PHILLIPS PETE CO             COMMON             718507106    225        4866    SH         SOLE                     0 0        4866
PIMCO ADVISORS HLDGS L P     COMMON             69338P102   1436       37491    SH         SOLE                     0 0       37491
POLYMEDICA CORP              COMMON             731738100   4818       82000    SH         SOLE                 82000 0           0
PRECISION CASTPARTS CORP     COMMON             740189105    347        9500    SH         SOLE                     0 0        9500
PRIMEX TECHNOLOGIES INC      COMMON             741597108   1025       48100    SH         SOLE                 48100 0           0
PROCTER & GAMBLE CO          COMMON             742718109    835       14776    SH         SOLE                     0 0       14776
PROGRESSIVE CORP OHIO        COMMON             743315103   1708       22450    SH         SOLE                     0 0       22450
QRS CORP                     COMMON             74726X105   2209       29358    SH         SOLE                 17825 0       11533
QUALITY SYS INC              COMMON             747582104    976       64000    SH         SOLE                 64000 0           0
QUESTCOR PHARMACEUTICALS INC COMMON             74835Y101    744      253210    SH         SOLE                253210 0           0
BARRY R G CORP OHIO          COMMON             068798107     75       22221    SH         SOLE                     0 0       22221
RATIONAL SOFTWARE CORP       COMMON             75409P202    765       10000    SH         SOLE                 10000 0           0
ROHM & HAAS CO               COMMON             775371107   1879       42098    SH         SOLE                     0 0       42098
SAKS INC                     COMMON             79377W108  14225      981060    SH         SOLE                977200 0        3860
SANMINA CORP                 COMMON             800907107   1650       24418    SH         SOLE                  5200 0       19218
SBC COMMUNICATIONS INC       COMMON             78387G103    275        6521    SH         SOLE                     0 0        6521
SCHERING PLOUGH CORP         COMMON             806605101    547      147 32    SH         SOLE                     0 0       14732
SCHLUMBERGER LTD             COMMON             806857108    929       12150    SH         SOLE                     0 0       12150
SDL INC                      COMMON             784076101    596        2800    SH         SOLE                   720 0        2080
SOLECTRON CORP               COMMON             834182107   4531      112910    SH         SOLE                 14000 0       98910
SONERA GROUP PLC             SPONSORED ADR      835433202   3059       46085    SH         SOLE                 32900 0       13185
SPRINT CORP PCS GROUP        COMMON             852061506   5445       83124    SH         SOLE                 18520 0       64604
STAAR SURGICAL CO            COMMON PAR $0.01   852312305    815       70100    SH         SOLE                 70100 0           0
STAPLES INC                  COMMON             855030102    804       40191    SH         SOLE                 10700 0       29491
SYSCO CORP                   COMMON             871829107    383       10598    SH         SOLE                     0 0       10598
TELETECH HOLDINGS INC        COMMON             879939106   1380       40000    SH         SOLE                 40000 0           0
TERAYON COMMUNICATION SYS    COMMON             880775101    107        5205    SH         SOLE                  1220 0        3985
TEXACO INC                   COMMON             881694103    394        7326    SH         SOLE                     0 0        7326
TIME WARNER INC              COMMON             887315109    528        5279    SH         SOLE                     0 0        5279
HILFIGER TOMMY CORP          ORD                G8915Z102    428       29550    SH         SOLE                     0 0       29550
TRIDEX CORP                  COMMON             895906105    262       35000    SH         SOLE                135000 0           0
VITESSE SEMICONDUCTOR COR    COMMON             928497106   1750       18185    SH         SOLE                  3700 0       14485
VODAFONE AIRTOUCH            SPONSORED ADR      92857T107   6148       10642    SH         SOLE                 13550 0       97092
WAL MART STORES INC          COMMON             931142103    368        6510    SH         SOLE                     0 0        6510
DISNEY WALT CO               COMMON             254687106   1726       41849    SH         SOLE                     0 0       41849
WARNER LAMBERT CO            COMMON             934488107   2013       20605    SH         SOLE                  1750 0       18855
WILLIAMS COS INC             COMMON             969457100   1086       24725    SH         SOLE                     0 0       24725
ZEBRA TECHNOLOGIES CORP      CL A               989207105   1625       32500    SH         SOLE                 32500 0           0
</TABLE>


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